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  1. 78 FR 70033 - Encana Marketing (USA) Inc. v. Rockies Express Pipeline LLC; Notice of Complaint

    Science.gov (United States)

    2013-11-22

    ... Marketing (USA) Inc. v. Rockies Express Pipeline LLC; Notice of Complaint Take notice that on November 15... Commission (Commission), 18 CFR 385.206, Encana Marketing (USA) Inc. (Encana Marketing or Complainant), filed... Rockies Express has unlawfully denied Encana Marketing's request to make changes to the primary delivery...

  2. Pengaruh Green Marketing Hotel Terhadap Green Consumer Behavior

    OpenAIRE

    Yo Fernandez, Eunike Christe; Tjoanda, Evelyn

    2017-01-01

    Penelitian ini dilakukan untuk mengetahui pengaruh dari green marketing hotel terhadap green consumer behavior. Green marketing memiliki 3 dimensi, yaitu green product, green price, dan green promotion. Penelitian ini melibatkan 272 responden masyarakat Surabaya dan menggunakan metode regresi linear berganda. Hasil penelitian menunjukkan bahwa green product dan green price berpengaruh secara positif dan signifikan sedangkan green promotion berpengaruh namun tidak signifikan terhadap green con...

  3. Relationship between green marketing strategies and green marketing credibility among Generation Y

    OpenAIRE

    Garcia Sandoval, Michelle Haeberli; Manon Padilla, Alejandro

    2016-01-01

    Since terms like “sustainability” and “consumer consciousness” were introduced, green products began being integrated into consumers’ lifestyles. But due to the greenwashing practices that took place during the 90’s consumers refrain to buy green products because they do not trust the advertising released by marketers. The purpose of this thesis is to explore the relationship between green advertising credibility (dependent variable) and price sensitiveness, and the four proposed green market...

  4. Game Analysis and Countermeasures Discussion on Green Marketing

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    On the basis of making certain assumption on the game situation of carrying out green marketing, this paper conducts game analysis on the green marketing choice among enterprises, the green marketing choice between enterprises and consumers, and the green marketing choice of consumers. Then this paper expounds the necessity of implementing green marketing as follows: the green marketing is the inevitable requirements of sustainable development of economy; the green marketing is the inevitable choice of green consumption mode; the green marketing is the inevitable results of legalization of environmental problems. The problems faced by the implementation of green marketing are analyzed as follows: first, the concept of green marketing has not yet been established; second, the sociality of green demand has not yet taken shape; third, production characteristic of green products has not yet formed. The countermeasures of implementing green marketing as follows: pay attention to the propaganda and education of modern marketing concept; regulate the competition in the market of green products; strengthen transparency of green market information; reinforce the legislation work of food safety.

  5. Green Tourism Marketing Model1

    OpenAIRE

    Hasan, Ali

    2015-01-01

    Green Tourism Marketing Model research as efforts to develop environmentally friendly tourism destination, the synergy of government, business and community participation become the driving force of tourism product development with highly competitive. In the long term, this research aims to provide the marketing concept of green tourism as economic development efforts and strengthen the environment (eco-growth) through the development of green tourism marketing models. The ...

  6. The green marketing of modern office furniture

    Institute of Scientific and Technical Information of China (English)

    林凡青

    2015-01-01

    Green marketing is referred to as the mainstream of marketing in the 21st century, it mainly discusses the enterprise how to deal with the growing consumer demand for environmentally friendly products. Green marketing is an extension of the traditional marketing and the development, in the traditional marketing concept, through the coordination of enterprises, customers, competitors to gain maximum profits, and green marketing is more than the ecological environment factors included. Furniture enterprises through to carry out green marketing strategy, sales of green furniture products, the corresponding measures to guide the sustainable consumption and satisfy the consumer, to achieve economic interests, the interests of the consumers, the environment is unified.

  7. Utility-Marketer Partnerships. An Effective Strategy for Marketing Green Power?

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L. A. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Brown, E. S. [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2006-04-01

    This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility’s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.

  8. Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power?

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L. A.; Brown, E. S.

    2006-04-01

    This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility?s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.

  9. Green Certificates and Market Power on the Nordic Power Market

    International Nuclear Information System (INIS)

    Bergman, Lars; Amundsen, Eirik S

    2007-06-01

    In Sweden a market for Tradable Green Certificates (TGCs) was introduced in 2003. The purpose was to stimulate investments in electricity generation based on renewable energy sources without using direct governmental subsidies to renewable energy. More precisely the aim is to create a market where different types of renewable electricity can compete on equal terms, thus relieving governments and public agencies from being directly involved in power industry investment decisions. The purpose of this study is to elucidate under which circumstances, how, and to what extent market power in the TGC market can be used to affect the entire electricity market. There are basically two reasons for being concerned with market power in TGC markets. The first is the fact that the industry average cost curve for 'green' electricity tends to be upward sloping. This is because the cost of wind power, the main source of green electricity, depends on the location of the power plants, and that the availability of first rate sites that do not involve sizable investments in new transmission and network infrastructure, is limited. The situation is similar for environmentally friendly hydro power, and, to some extent, for other types of 'green' electricity. Thus, given the state of technology and an upper cost limit, there is a maximum amount of 'green' electricity that can be produced within a country. This means that some generators, by getting access to the suitable sites, will become dominating producers of 'green' electricity and thus may be able to exercise market power in the TGC market. The second reason for being concerned with market power in a TGC market is that, as a result of the percentage requirement, the withdrawal of a given number of TGCs from the market forces a much larger reduction of electricity consumption. Thus relatively modest exercise of market power in the TGC market may have a significant impact on the price of electricity and the allocation of resources in

  10. From the ecological niche to the mass market with 'Green Power Marketing' - 1st European Conference on Green Power Marketing 2001

    International Nuclear Information System (INIS)

    2001-01-01

    This report summarises the information presented at the European Conference on Green Power Marketing held in 2001 in St. Moritz, Switzerland. It takes a look at the market chances of ecologically produced electricity for use in Switzerland and for export. The opinions of experts from the areas of research, business, politics, marketing and non-governmental organisations that were presented at the meeting are summarised. European perspectives and trends in the USA are discussed and examples of green power marketing in the USA and Holland are given. Marketing issues and price policies are discussed, as are labelling strategies and customer perception of 'Green Power' issues. Also, sales issues including e-marketing, power-market rules and certificate trading are dealt with

  11. Market power in interactive environmental and energy markets: the case of green certificates

    International Nuclear Information System (INIS)

    Amundsen, Eirik S.; Nese, Gjermund

    2004-01-01

    Markets for environmental externalities are typically closely related to the markets causing such externalities, whereupon strategic interaction may result. Along these lines, the market for Green Certificates is strongly interwoven in the electricity market as the producers of green electricity are also the suppliers of Green Certificates. In this paper, we formulate an analytic equilibrium model for simultaneously functioning electricity and Green Certificate markets, and focus on the role of market power. We consider two versions of a Nash-Cournot game: a standard Nash-Cournot game where the players treat the market for Green Certificates and the electricity market as separate markets; and a Nash-Cournot game with endogenous treatment of the interaction between the electricity and Green Certificate markets with conjectured price responses. One result is that a certificate system faced with market power may collapse into a system of per unit subsidies, as the producers involved start to game on the joint functioning of markets. (author)

  12. Buying and selling green: deregulation and green power marketing

    International Nuclear Information System (INIS)

    Evans, Andrew

    2000-01-01

    This article discusses the increasing trend towards deregulation of electricity markets, and the driving forces for liberalisation in the EU and North America. The use of green tariffs offered by utilities to differentiate themselves from competitors and to gain and keep customers is reported, and the situation with regard to green energy within the deregulated electricity markets in Australia, the EU, Denmark, Finland, Germany, the Netherlands, Portugal, Sweden, the UK, Canada and the USA is outlined. Customers switching as a result of green tariffs, the growing role of renewables, and opportunities for the promotion of green tariffs are discussed. (UK)

  13. Importance of Green Marketing and Its Potential

    Directory of Open Access Journals (Sweden)

    Líšková Zuzana Dvořáková

    2016-11-01

    Full Text Available Green marketing is possibly the newest type of marketing. Recently, it has also been the most discussed one by organizations, companies and even states. Green marketing tries to produce, promote and recycle products that are friendly to the environment. Green marketing is a global concern and it is going to have a better future. However, this type of marketing meets a few problems such as much effort to replace conventional products and a lack of confidence. Many companies produce and promote such products as much as possible. In spite of this, the public is still sceptical. The paper presents the theoretical important knowledge on green marketing, its definitions, customer behaviour formulas, and its potential.

  14. Interactions of a tradable green certificate market with a tradable permits market

    DEFF Research Database (Denmark)

    Morthorst, Poul Erik

    2001-01-01

    certificate market to promote the development of renewables. If these two instruments are brought into play at the same time, two separate markets with two individual targets will co-exist in a number of countries. With a focus on the green certificate market, this paper discusses how these two markets may...... to achieve this emission reduction. More policy instruments are on hand to pursue this objective. Frequently discussed currently is the establishing of a market for tradable permits for CO2-emissions to achieve emission reductions in the power industry. In parallel with this is the introduction of a green...... interact with each other in international trade. Three different cases are analysed: (1) A green certificate market without any tradable permits scheme, (2) a green certificate market in combination with a tradable permits scheme, based on grandfathering and, finally, (3) a green certificate market...

  15. A market for green certificates may cause less green electricity to be produced

    International Nuclear Information System (INIS)

    Haugneland, Petter

    2004-01-01

    The Norwegian government wants to establish in 2006 a market for trading with green certificates which will be issued to producers of new renewable electricity. These certificates will be sold to the consumers, which will be instructed to by a certain amount of green electricity. In 2005 a market will be established for trading with emission quotas of greenhouse gases; in this market, power producers and other industry that emits greenhouse gases must buy emission permits. Some experts, however, say that a market for trading with green certificates may at worst give less production of green electricity, counter to the intention. But a quota system may indirectly increase the production of green electricity, and at the same time one avoids many of the inconveniences involved in a green certificate market

  16. Product management in green markets

    Directory of Open Access Journals (Sweden)

    Čajka Zoran

    2005-01-01

    Full Text Available The present paper deals with the concept of green product management. To create a significantly greener economy, there will need to be a range of new and greener products and technologies. Today we are faced with a growth in more innovative "clean technology" solutions. Successful development of new green products requires high levels of communication and integration, good information, early consideration of green issues, support from top management, and benchmarking. The set of controllable tactical marketing tools (product, price, place and promotion that the company blends to produce the response it wants in the target green market, is the matter of the primary importance to the management.

  17. GREEN MARKETING –GO GREEN FOR THE SUSTAINABLE DEVELOPMENT OF THE PUBLIC

    OpenAIRE

    J. Kavitha

    2016-01-01

    Environment plays an important role in our lives. The Humans are only responsible for the environment. The initiatives should be taken from every individual then the day is not so far when global warming could be controlled. In the phrase “GREEN MARKETING” green signifies eco-friendly innovation. The objective of this study is to examine the growth of green marketing sector & its future. The concept of green marketing is originated primarily in the developed markets and rapidly gaining scope ...

  18. The role of public policy in emerging green power markets: an analysis of marketer preferences

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, R.H. [Lawrence Berkeley National Laboratory, Berkeley, CA (United States)

    2000-06-01

    Green power marketing has been heralded by some as a means to create a private market for renewable energy that is driven by customer demand for green products. This article challenges the premise - sometimes proffered in debates over green markets - that profitable, sizable, credible markets for green products will evolve naturally without supportive public policies. Relying primarily on surveys and interviews of US green power marketers, the article examines the role of specific regulatory and legislative policies in 'enabling' the green market, and searches for those policies that are believed by marketers to be the most conducive or detrimental to the expansion of the green market. We find that marketers: (1) believe that profitable green power markets will only develop if a solid foundation of supportive policies exists; (2) believe that establishing overall price competition and encouraging customer switching are the top priorities; (3) are somewhat leery of government-sponsored or mandated public information programs; and (4) oppose three specific renewable energy policies that are frequently advocated by renewable energy enthusiasts, but that may have negative impacts on the green marketers' profitability. The stated preferences of green marketers shed light on ways to foster renewables by means of the green market. Because the interests of marketers do not coincide perfectly with those of society, however, this study also recognizes other normative perspectives and highlights policy tensions at the heart of current debates related to green markets. By examining these conflicts, we identify three key policy questions that should direct future research: To what extent should price competition and customer switching be encouraged at the expense of cost shifting? What requirements should be imposed to ensure credibility in green products and marketing? How should the green power market and broader renewable energy policies interact? (author)

  19. The Organic Products in the Green Marketing Laboratory

    Directory of Open Access Journals (Sweden)

    Victor Danciu

    2008-01-01

    Full Text Available A healthy way of life requires green products which protect the environment and the quality of life. Organic products have relevant green characteristics and particular benefits for the consumers, the producers and the environment. The benefits support the rapidly growing world market of organic food in both developed and developing countries. Green issues and products have a growing importance in Romania. Even if the Romanians have not become fans of the green products yet, a growing number of consumers prefer organic food. More important, Romanian organic food has success on the export markets. Supporting and promoting organic products on both domestic and international markets requires significant efforts, including those in the green marketing area. The requirements of the green marketing imply new thinking and acting towards new responsibilities and solutions. The task of the marketing is to bring on the market the green problems under the form of new products, the change of the existing products through ecological improvement and abandoning the ecologically obsolete products.

  20. Research on Green Food Marketing Strategy of China

    OpenAIRE

    Qu Yan

    2015-01-01

    With the improvement of people's living standards, people's growing demand for green food is becoming bigger and bigger, but there are some problems in traditional marketing and at the same time, the rapid development of web marketing has impacted greatly on traditional marketing channels of the green food. The study attempts to analyze the development and the problems of green food in our country in traditional marketing, discussed the necessity and feasibility of the traditional green food ...

  1. Analysis of the green certificate market

    International Nuclear Information System (INIS)

    Storeboe, Inger Oeydis

    2001-04-01

    This report studies the advantages and disadvantages of a separate financial market for the environmental advantages in the production of electricity from renewable energy sources. This market solution is evaluated against other financial systems used to promote the production of green electricity. By starting from a general equilibrium model for the green certificate market, the report discusses how the adaptation in the certificate market is influenced by changes in the market conditions. The certificate market is combined with a quota market for carbon dioxide, with and without international trade with electricity and certificate and market power in the production of electricity from renewable energy sources

  2. Green certificate in an international market

    International Nuclear Information System (INIS)

    Nese, Gjermund

    2002-01-01

    An analytical equilibrium model for a simultaneously functioning electricity market and a market for Green Certificates is formulated. The main focus is on the effects of changing the percentage requirement which is in end use consumption. We start by looking briefly at an autarky market before opening the trade of electricity and certificates. The results show that the percentage requirement is a very imprecise instrument as to increase the provision of green electricity. In none of the cases considered will an increase of the percentage requirement in a country necessarily result in an increase in the generation of green electricity in the country itself. When opening for trade, the results show that the increase of the percentage requirement in one country can have a negative effect on green electricity generation in this country, but a positive effect in the other country. Further it is shown that in the case of an open certificate market where the certificates can be traded at a given international price, a country will maximise it's generation of green electricity by setting the percentage requirement equal to zero. (Author)

  3. Green power marketing in retail competition: an early assessment

    International Nuclear Information System (INIS)

    Wiser, R.; Porter, K.; Fang, J.

    1999-01-01

    With retail competition being introduced throughout the United States, green power marketing offers the promise of customer-driven markets for renewable energy. This paper summarizes early experience with green marketing under full retail competition. We conclude that (1) niche markets exist today among residential and non-residential consumers for green power; (2) green demand may ultimately offer an important strategic market for renewable technologies, but the market is currently rather small and the long-term prospects remain uncertain; (3) the success of green markets will depend critically on the regulatory rules established at the onset of restructuring; and (4) the biomass industry will be forced to better communicate the environmental benefits of its technology in order to play a strong role within the green market. This paper is based on a more detailed NREL Topical Issues Brief, which is available on the Internet. (author)

  4. Information Brief on Green Power Marketing, 2nd Edition

    Energy Technology Data Exchange (ETDEWEB)

    Sweezey, B.; Houston, A.

    1998-02-01

    This document is the second in a series of information briefs on green power marketing activity in the United States. It includes descriptions of utility green pricing programs, green power marketing activity, retail access legislation and pilot programs, and other data and information supporting the development of green power markets.

  5. The Influence of Green Marketing on Green Satisfaction Mediated By Perceived Quality and Its Impact to Green Trust in Injection Motorcycle

    Directory of Open Access Journals (Sweden)

    Shelvy Kurniawan

    2014-09-01

    Full Text Available Currently, motorcycle manufacturers are increasingly motivated to replace their motorcycle into fuel injection products. The growing concern from the consumers to the environment and the regulations of emission standards, that is Euro 3, for motorcycle industry is being finalized in the Ministry of Environment in order to be implemented in Indonesia. Through this research, the writer will examine the effect of green marketing on perceived quality, green satisfaction, and green trust, the effect of perceived quality on green satisfaction, and the effect of green satisfaction on green trust. Those effects needs to be investigated in order to know how far the effects of green marketing and to ensure whether green marketing is well accepted or not by the market in motorcycle industry. Scope of this research is also limited to the user of fuel injection motorcycle in Jakarta for Honda and Yamaha who involved as decision maker when the motorcycle is purchased. Sampling technique used in this research is quota sampling and the analysis method is structural equation modeling (SEM. The findings of this research are: green marketing has a significant direct effect on perceived quality, perceived quality has a significant direct effect on green satisfaction, green satisfaction has a significant direct effect on green trust, green marketing has a significant direct and indirect effect on green satisfaction, and green marketing has a significant direct and indirect effect on green trust. All of those effects are found to be positive effects.

  6. The European green electricity markets in 2010

    International Nuclear Information System (INIS)

    Meibom, Peter; Skytte, Klaus

    2003-01-01

    The market shares of different electricity producing renewable energy technologies in the green electricity markets in EU, and the size and prices obtained on these markets depends strongly on the market designs and support policies governing the development of these markets. These issues have been analysed with the use of the ADMIRE REBUS model. Costs data for all significant electricity producing renewable energy technologies and data on the sizes of the renewable energy resources in the EU are combined with different national development of the support policies for green electricity in the different EU countries towards a common EU market in 2010. The model simulates the operation of each green electricity market in EU and the interaction between the markets. Model results show that in a harmonized EU wide tradable green certificate system starting from 2010, i.e. in a system without technology-specific support, wind power will be the most competitive technology, but power plants using different types of biomass will also gain a large share of the market. To reach the indicative EU targets for RES-E production in 2010 a TGC price of 5.6 eurocents is necessary in addition to a physical power price of 2.2 eurocents. (au)

  7. Green marketing and its impact on consumer behaviour

    OpenAIRE

    Gajdoš, Michal

    2016-01-01

    This bachelor thesis is devoted to green marketing, and how this kind of marketing affects consumer behaviour. Describes in detail what is green marketing and its components, and also describes the negative part of green marketing - greenwashing. It also deals with the topic of corporate social responsibilty and in the last theoretical part with the consumer beahviour. In the practical part was created quantitative research in the form of online survey, which aimed at identifying people's awa...

  8. Green Power Marketing Abroad: Recent Experience and Trends

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Wustenhagen, R.; Aabakken, J.

    2002-04-01

    Green power marketing--the act of differentially selling electricity generated wholly or in part from renewable sources--has emerged in more than a dozen countries around the world. This report reviews green power marketing activity abroad to gain additional perspective on consumer demand and to discern key factors or policies that affect the development of green power markets. The objective is to draw lessons from experience in other countries that could be applicable to the U.S. market.

  9. A review of international green power markets: recent experience, trends, and market drivers

    International Nuclear Information System (INIS)

    Bird, L.; Aabakken, J.; Wuestenhagen, R.

    2002-01-01

    Green power marketing-the act of differentially selling electricity generated wholly or in part from renewable sources - has emerged in more than a dozen countries around the world. Almost two million customers worldwide buy green power today. This paper reviews green power marketing activity in Australia, Canada, Japan, the US, and in a number of countries in Europe to gain an understanding of consumer demand for electricity generated from renewable sources. It also examines key factors that influence market penetration of green power products, such as product designs, pricing, incentives, marketing strategies, policies, and product certification.(author)

  10. Matrix Model for Choosing Green Marketing Sustainable Strategic Alternatives

    Directory of Open Access Journals (Sweden)

    Cătălina Sitnikov

    2015-08-01

    Full Text Available Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can implement. Based on this approach, organizations can gain competitive advantage by managing environmental variables and by developing and implementing green marketing strategies. Considering the importance and impact of green marketing, by using theoretical concepts and defining a set of research directions, the paper and the research conducted were focused on creating a matrix model for choosing the optimal green marketing strategy, oriented towards competitive advantage. The model is based on the correlation that can be established among the generic strategies of competitive advantage, the variables of extended marketing mix (7Ps and the green marketing strategy matrix. There are also analyzed the implications that may be generated within a company by the adoption of a green marketing strategy and its role in promoting the environmental benefits of products.

  11. Green Marketing fot Information Technology: Perceptions of it Professionals’ Attitudes and Behaviours and Actions to Increase Green Marketing in this Sector.

    Directory of Open Access Journals (Sweden)

    Bruno Roberto Viana Castro

    2016-05-01

    Full Text Available Increased environmental awareness has been deeply affecting consumer behaviour and increasing green marketing importance for organizations. The aim of this study is to analyze the IT professionals (Information Technology perception about actions related to green marketing (considering environmental issues in all product marketing stages, since production, through the use and disposal by the consumer and propose socially planned changes so they can maintain or enhance practices related to green IT actions taken by IT professionals with a focus on environmental sustainability. To this end, we measured the attitudes towards green IT using the Expectancy-Value model beyond its knowledge level about environmental problems and their buying environmentally friendly products. From the results obtained we used the strategies composite typology for social change planned in order to propose actions to change or reinforce  behaviour as regards green marketing on the part of IT professionals. Qualitative surveys were conducted to identify the beliefs and its consequences (attitudes and then quantitative research to measure attitudes, engagement and knowledge about green IT. The results indicate that IT professionals can be considered engaged and positive attitudes towards green marketing. Therefore a reinforcement strategy is suggested through economic and psychological incentives to maintain and foster this behaviour in relation to green IT.

  12. Selling green power in California: Product, industry, and market trends

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, R.H.; Pickle, S.J.

    1998-05-01

    As one of the first US stages to open its doors to retail electric competition, California offers an important opportunity to assess the effectiveness of green power marketing as a mechanism for supporting renewable energy. This report is an interim assessment of key green power product, industry, and market trends in California. The report identifies and analyzes: the potential size of the green power market in California; the companies participating in the green power market; the green power products being offered and their prices; the impact of the green market on renewable generators and the environment; and the influence of several public policies and non-governmental programs on the market for green power. Data used in this paper have been collected, in large part, from surveys and interviews with green power marketers that took place between December 1997 and April 1998. There remain legitimate concerns over the viability of green power marketing to support significant quantities of renewable energy and provide large environmental gains, and it is far too early to assess the overall strength of customer demand for renewable energy. A critical finding of this report is that, because of the high cost of acquiring and servicing residential customers and the low utility default service price, green power marketing affords new energy service providers one of the only viable entrees to California`s residential marketplace.

  13. Selling green power in California: Product, industry, and market trends

    International Nuclear Information System (INIS)

    Wiser, R.H.; Pickle, S.J.

    1998-05-01

    As one of the first US stages to open its doors to retail electric competition, California offers an important opportunity to assess the effectiveness of green power marketing as a mechanism for supporting renewable energy. This report is an interim assessment of key green power product, industry, and market trends in California. The report identifies and analyzes: the potential size of the green power market in California; the companies participating in the green power market; the green power products being offered and their prices; the impact of the green market on renewable generators and the environment; and the influence of several public policies and non-governmental programs on the market for green power. Data used in this paper have been collected, in large part, from surveys and interviews with green power marketers that took place between December 1997 and April 1998. There remain legitimate concerns over the viability of green power marketing to support significant quantities of renewable energy and provide large environmental gains, and it is far too early to assess the overall strength of customer demand for renewable energy. A critical finding of this report is that, because of the high cost of acquiring and servicing residential customers and the low utility default service price, green power marketing affords new energy service providers one of the only viable entrees to California's residential marketplace

  14. Information Brief on Green Power Marketing Fourth Edition

    Energy Technology Data Exchange (ETDEWEB)

    Swezey, B.; Bird, L.

    1999-08-18

    For the first time in many decades, consumers are being given a choice of who supplies their electric power and how that power is generated. One of these choices is to support electricity generation from more environmentally beneficial energy sources. The term ''green power'' generally refers to electricity supplied from renewable energy sources. By some estimates, nearly one-quarter of all US consumers will have the option to purchase green power by the end of 1999, either from their regulated utility provider or in competitive markets. As of July 1999, consumers can choose to purchase competitively marketed green power in California, Massachusetts, Pennsylvania, and Rhode Island. As competition spreads in the electric power industry, more consumers will have this choice. The purpose of this Information Brief is to provide electric industry analysts with information on green power market trends. Descriptive information on green power marketing activities in both competitive and regulated market settings, as well as other pertinent data and information, are included.

  15. Green power marketing : fasten your seat belt, the ride has begun

    Energy Technology Data Exchange (ETDEWEB)

    Brown, J. [Enron Wind Development Corp., Tehachapi, CA (United States)

    1998-12-31

    A review of the status of the renewable energy markets in California was provided. Public response in California has been very favourable to `green` power. Approximately 50 per cent of residential consumers have chosen a green product. Only one marketer is actively offering a non-green product. The major players in the California green market are Enron Wind Development Corp, PG and E Energy Services, Edison Source, and Green Mountain Energy Resources. A 1.5 cents per kWh green product credit rebated by the Public Utilities Commission through 1999 has been a useful marketing tool. A comparison was made between the California green market and the green market in Pennsylvania. Green market opportunities for Massachusetts, Arizona, and New York were also briefly reviewed. To make successful inroads into the energy market with green energy the following conditions are considered essential: choice for all consumers, meaningful affiliate standards, unbundling of revenue cycle services, no artificial barriers to entry, shopping credit, customer education and reasonable, meaningful disclosure protocols.

  16. Green power marketing : fasten your seat belt, the ride has begun

    International Nuclear Information System (INIS)

    Brown, J.

    1998-01-01

    A review of the status of the renewable energy markets in California was provided. Public response in California has been very favourable to 'green' power. Approximately 50 per cent of residential consumers have chosen a green product. Only one marketer is actively offering a non-green product. The major players in the California green market are Enron Wind Development Corp, PG and E Energy Services, Edison Source, and Green Mountain Energy Resources. A 1.5 cents per kWh green product credit rebated by the Public Utilities Commission through 1999 has been a useful marketing tool. A comparison was made between the California green market and the green market in Pennsylvania. Green market opportunities for Massachusetts, Arizona, and New York were also briefly reviewed. To make successful inroads into the energy market with green energy the following conditions are considered essential: choice for all consumers, meaningful affiliate standards, unbundling of revenue cycle services, no artificial barriers to entry, shopping credit, customer education and reasonable, meaningful disclosure protocols

  17. THE NEW RULES OF GREEN MARKETING- A BOOK REVIEW

    Directory of Open Access Journals (Sweden)

    Raluca-Mihaela SANDU

    2016-07-01

    Full Text Available This paper’s purpose is to provide a review of the book ”The New Rules of Green Marketing. Strategies, Tools and Inspiration for Sustainable Branding” (2011 written by Jacquelyn A. Ottman. In this sense, the book is analyzed from a personal point of view, but exposed as objective as possible. In recent years, people’s attitude changed from skepticism to positivism in what concerns green products and the trend is to include them into their lives as usual commodities. This book essentializes the new guidelines of green marketing. The most significant benefit of reading this book is that it embodies theoretical aspects with practical ones, such as concrete examples of companies involved in the green market. The book adresses multinationals, entreprises, agencies, trade associations, NGOs, government agencies involved in the green marketing environment, professors, researchers, students or any individual having an affinity for green marketing in general.

  18. Relevance of Green Marketing on Environmental Degradation: An ...

    African Journals Online (AJOL)

    Relevance of Green Marketing on Environmental Degradation: An Empirical ... to others through product, process, packaging and advertising modification(s). ... thus appropriate strategies for effective application of green marketing are lacking.

  19. Impediments Of Green Marketing In Pakistan

    OpenAIRE

    Siddique, Muhammad; Hayat, Khizer; Akbar, Irfan; Cheema, Khaliq Ur Rehman

    2013-01-01

    This study investigates different factors and the impact of these factors on adoption of green marketing in Pakistan. Motivational factors which are legislation, competitiveness, and ethical reasoning. Company features in which company size, internationalization, position in value chain, managerial attitude, and strategic attitude fall. Some external factors like geographical location and industrial factors also have effects on green marketing adoption. The last factor in our study is stakeho...

  20. Green power: A renewable energy resources marketing plan

    International Nuclear Information System (INIS)

    Barr, R.C.

    1997-01-01

    Green power is electricity generated from renewable energy sources such as power generated from the sun, the wind, the heat of the earth, and biomass. Green pricing is the marketing strategy to sell green power to customers who voluntarily pay a premium for it. Green pricing is evolving from the deregulation of the electric industry, the need for clean air, reflected in part as concern over global warming, and technology advances. The goal of the renewable energy marketing plan is to generate enough revenues for a utility to fund power purchase agreements (PPAs) with renewable energy developers or construct its own renewable facilities. Long-term, fixed price PPAs enable developers to obtain financing to construct new facilities, sometimes taking technological risks which a utility might not take otherwise. The marketing plan is built around different rate premiums for different categories of ratepayers, volunteer customer participation, customer participation recognition, and budget allocations between project costs and power marketing costs. Green prices are higher than those for conventional sources, particularly prices from natural gas fired plants. Natural gas is abundant relative to oil in price per British thermal unit (Btu). Green pricing can help bridge the gap between the current oversupply of gas and the time, not far off, when all petroleum prices will exceed those for renewable energy. The rapid implementation of green pricing is important. New marketing programs will bolster the growing demand for renewable energy evidenced in many national surveys thus decreasing the consumption of power now generated by burning hydrocarbons. This paper sets forth a framework to implement a green power marketing plan for renewable energy developers and utilities working together

  1. Modeling of a green certificate market

    International Nuclear Information System (INIS)

    Marchenko, O.V.

    2008-01-01

    The paper considers one of the economic mechanisms, stimulating the introduction of renewable energy sources (RES) - a green certificate market. A mathematical model was developed to describe a supply and demand balance in the electricity and green certificate markets simultaneously. The sellers of certificates are RES owners, who obtain certificates for each unit of electricity produced, and the buyers are consumers, who are obliged by law to buy a certain share of this electricity. Equilibrium structures of the power system including RES with stochastic operation conditions are calculated. The prices of electricity and certificates, as well as the total economic effect of the system are determined taking into account external costs (environmental damages). The paper shows that a mechanism of green certificates is not an ideal means for minimizing the impact of energy on the environment: the economic effect turns out to be smaller than the maximum possible one. However, this deviation is relatively small, therefore the green certificate market allows the external effects to be partially taken into account. Such a market creates incentives for investors, electricity producers and consumers to make power sources mix, modes of electricity production and consumption closer to the optimum ones in terms of the economy as a whole. (author)

  2. The development of a green certificate market

    International Nuclear Information System (INIS)

    Morthost, P.E.

    2000-01-01

    Liberalizing the electricity industry and attempting to reduce the emissions of greenhouse gases are the two dominant trends in European energy policy. The last-mentioned issue might require the contribution from renewable energy technologies, but at present most renewables cannot compete on their own with conventional technologies. Thus, it can be expected that if renewables must compete solely on market conditions alone this will slow down or even halt the development of new renewable capacity. One model in which additional payments to renewable technologies are generated is based on the development of a separate green market. In Holland, a voluntary green certificate has existed since the beginning of 1998. In Denmark a comprehensive restructuring of the legislation for the electric power industry has just been completed, including the framework for developing a separate green market for renewable electricity production. The main objectives of introducing this type of electricity market in Denmark is to secure the development of renewable energy technologies (including contributions to greenhouse gas reductions), while at the same time releasing the Government from the (by now) quite heavy burden of subsidising renewable technologies. Finally, a green market will make it possible for these renewable technologies to be partly economically compensated for the environmental benefits, which they generate compared to conventional power production. With the recent Danish legislation as starting point this paper analyzes possible ways to set up a green certificate market, treating as well some of the consequences produced when the market is actually functioning. The analysis is applicable for all renewable technologies, but special attention is given to wind power. (author)

  3. A competitive market for green pellets; Scenarioanalyse - fungerende pelletsmarked

    Energy Technology Data Exchange (ETDEWEB)

    Lisleboe, Ole; Ingeberg, Kjetil

    2010-09-15

    This report is one of two reports for Enova in the project 'Functional Green Pellet Market'. The main focus of this report is to increase the knowledge of how the green pellet market in Norway adjusts to different policy instruments and discuss the terms for policy design for Enova. Our findings suggest that the green pellet value chain is threefold because of low transportation costs, both for the raw material and the manufactured product. Hence, only a demand side subsidy scheme would increase the domestic consumption of green pellets. Small local integrated value chains could be profitable if they are based on particularly cheap local raw materials. However, such solutions will not be sufficient to establish a competitive market. There will always be a risk that a subsidy scheme only for green pellets would displace other profitable bio energy, and thus have adverse impacts on market efficiency. In this case, a technology neutral subsidy scheme for bio energy would be preferable for market efficiency. The model developed in this project simulates all relevant heating technologies in order to reveal the effect of technology neutral as well as technology discriminating policy instruments. Nevertheless, actual market share rarely equals the economic market potential. Thus, the model allows for different scenarios for actual market penetration for green pellet. (Author)

  4. A Green Marketing Course for Business Undergraduates

    Science.gov (United States)

    Rudell, Fredrica

    2011-01-01

    Since the 1970s, periodic calls have been made for incorporation of sustainability issues into marketing and other business courses. Now more than ever, we need to prepare students for careers in the green economy. This article will describe the author's experience teaching a Green Marketing course to business undergraduates. A review of content,…

  5. Green Power Marketing in Retail Competition: An Early Assessment

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, R. (LBL); Fang, J.; Porter, K.; Houston, A. (NREL)

    1999-02-26

    Green power marketing-the business of selling electricity products or services based in part on their environmental values-is still in an early stage of development. This Topical Issues Brief presents a summary of early results with green power marketing under retail competition, covering both fully competitive markets and relevant direct access pilot programs. The brief provides an overview of green products that are or were offered, and discusses consumers' interest in these products. Critical issues that will impact the availability and success of green power products under retail competition are highlighted.

  6. Green Power Marketing in Retail Competition: An Early Assessment

    International Nuclear Information System (INIS)

    Kevin Porter; Ryan Wiser

    1999-01-01

    Green power marketing-the business of selling electricity products or services based in part on their environmental values-is still in an early stage of development. This Topical Issues Brief presents a summary of early results with green power marketing under retail competition, covering both fully competitive markets and relevant direct access pilot programs. The brief provides an overview of green products that are or were offered, and discusses consumers' interest in these products. Critical issues that will impact the availability and success of green power products under retail competition are highlighted

  7. The political economy of international green certificate markets

    International Nuclear Information System (INIS)

    Soederholm, Patrik

    2008-01-01

    This paper analyzes the political economy of establishing bilateral trade in green certificate markets as one step towards harmonization of European green electricity support systems. We outline some of the economic principles of an integrated bilateral green certificates market, and then discuss a number of issues that are deemed to be critical for the effectiveness, stability and legitimacy of such a market. By drawing on some of the lessons of the fairly recent intentions to integrate a future green certificate market in Norway with the existing Swedish one, we highlight, exemplify and discuss some critical policy implementation and design issues. These include, for instance, the system's connection to climate policy targets, the role of other support schemes and the definition of what green electricity technologies should be included. Furthermore, the establishment of an international market presumes that the benefits of renewable power (e.g., its impacts on the environment, diversification of the power mix, self-sufficiency, etc.) are approached and valued from an international perspective rather than from a national one, thus implying lesser emphasis on, for instance, employment and regional development impacts. A bilateral green certificate system thus faces a number of important policy challenges, but at the same time it could provide important institutional learning effects that can be useful for future attempts aiming at achieving greater policy integration in the European renewable energy sector

  8. Investigating the effect of different green marketing on brand loyalty

    Directory of Open Access Journals (Sweden)

    Naser Azad

    2013-10-01

    Full Text Available Green marketing plays important role on developing different business plans without harming environment. Green marketing may also help us find more loyal customers since many people do care about taking care of environment and prefer purchasing only green products and services. In this paper, we present an empirical investigation to find the effect of different green strategies on brand loyalty. The proposed study designs a questionnaire and distributes it among 384 randomly selected people who purchase various brands in city of Tehran, Iran. The gathered data are analyzed using structural equation modeling and the results indicate that different green marketing strategies including green pricing, green promotion, green distribution positively influence brand loyalty.

  9. An exploration study on factors influencing green marketing

    Directory of Open Access Journals (Sweden)

    Mojtaba Esmaeeli

    2013-05-01

    Full Text Available These days, there have been tremendous efforts on offering products, which are environment friendly. Green marketing plays an important role for attracting new customer and customer retention. This paper presents an empirical investigation based on the implementation of factor analysis to locate important factors influencing green marketing planning and strategies. building market oriented business units. The study designs a questionnaire including 23 questions and the questionnaire was distributed among 200 people who were visiting organic product exhibition. Cronbach alpha was calculated as 0.845, which is well above the minimum acceptable limit and validates the results. The results of factor analysis reveal four major factors including green labeling, compatibility, product value and marketing component and size.

  10. Persepsi Konsumen Terhadap Green Marketing Starbucks Surabaya

    OpenAIRE

    Gunawan, Melisa; Reinaldo, Evan; Aprilia, Adriana; Hariyanto, Agung

    2014-01-01

    Penelitian ini dilakukan untuk mengetahui persepsi konsumen terhadap Green Marketing Starbucks Surabaya dengan menggunakan pendekatan deskriptif kuantitatif dengan menyebarkan kuesioner yang dibagikan kepada 105 responden. Hasil penelitian menunjukkan bahwa Green Marketing cukup diketahui oleh konsumen Starbucks melalui variabel-variabel seperti produk, harga, tempat dan promosi yang dilakukan oleh Starbucks. Variabel yang paling dominan di mata konsumen Starbucks adalah variabel produk, seda...

  11. MARKETING PROGRAMS FOR GREEN PRODUCTS IN ACHIEVING ECOLOGICAL SUSTAINABILITY

    Directory of Open Access Journals (Sweden)

    Gabriela CĂPĂȚÎNĂ

    2015-04-01

    Full Text Available This article explores one dimension of green marketing programs: their potential application as a solution in achieving and maintaining the ecological sustainability on global market. We examine the necessity to develop and launch green products which can respond to environment degradation as a treatment against this phenomenon. This paper is structured in three sections: the first section is related to a clear delimitation and a better understanding of terms; the second one is an overview of the literature about ecological sustainability; the third section is the most relevant part of this paper because is trying to shape a framework of marketing programs for the development of green products, considering the decisions related to marketing mix elements. Even if green marketing programs make sense, current understanding of how managers can start to develop or transform their marketing efforts is far from comprehensive; therefore, this study is addressed to this knowledge gap.

  12. Market analysis green electricity. Final report

    International Nuclear Information System (INIS)

    Reichmuth, Matthias

    2014-01-01

    In the present study the volume of the German market for green energy will be analyzed for its functionality, barriers and also its development perspectives. Besides an evaluation of actual literature sources, elaborate interviews of electricity suppliers (green energy suppliers) were realized.

  13. MARKETIZATION OF GREEN FOOD RESOURCES IN FOREST REGION OF THE CHANGBAI MOUNTAINS

    Institute of Scientific and Technical Information of China (English)

    XIAO Yan

    2004-01-01

    The Changbai Mountains is rich in the resources of green food. At present, the low marketization of green food resources in the forest region of the Changbai Mountains becomes the bottleneck to restrict the benign development of its green food industry. With huge market demands at home and abroad, it is the urgent problem how to improve marketization process of green food resources and transfer the resources superiority into the market superiority in the region. According to the investigation, this paper analyzed the status quo and the cause of formation of low-marketization with the method of combining comparative research and practice research. It pointed out that necessary condition of marketization of green food resources in the forest region, such as strategy, economic environment, marketization allocation of sci-tech resources, etc. should be established. Furthermore, the concrete strategies of marketization of green food resources in the region such as market location, strategies of objective markets, combined strategy of marketing, etc. were advanced.

  14. Investigating the effects of green marketing on development of brand fascination

    Directory of Open Access Journals (Sweden)

    Hamed Abbasi

    2014-04-01

    Full Text Available This paper investigates the effects of different green marketing on brand fascination for a south Korean electronic producer, Samsung. The proposed study designs two questionnaires, one for measuring the effects of green marketing and the other for brand fascination in Likert scale. Cronbach alphas for green marketing and brand fascination are calculated as 0.72 and 0.79, respectively. The study has been implemented among 385 regular customers of Samsung’s electronic devices. Using Spearman correlation ratio as well as stepwise regression analysis, the study has concluded that two components of green marketing including green product and green promotion influence positively on brand fascination, positively.

  15. Green Power Marketing in the United States. A Status Report (Tenth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Dagher, Leila [National Renewable Energy Lab. (NREL), Golden, CO (United States); Swezey, Blair [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2007-12-01

    This report documents green power marketing activities and trends in the United States, focusing on consumer decisions to purchase electricity supplied from renewable energy sources and how this choice represents a powerful market support mechanism for renewable energy development. The report presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity markets, on green power marketing activity in competitive electricity markets, and green power sold to voluntary purchasers in the form of renewable energy certificates. It also includes a discussion of key market trends and issues.

  16. Green Power Marketing in the United States: A Status Report (Tenth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Dagher, L.; Swezey, B.

    2007-12-01

    This report documents green power marketing activities and trends in the United States, focusing on consumer decisions to purchase electricity supplied from renewable energy sources and how this choice represents a powerful market support mechanism for renewable energy development. The report presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity markets, on green power marketing activity in competitive electricity markets, and green power sold to voluntary purchasers in the form of renewable energy certificates. It also includes a discussion of key market trends and issues.

  17. Green Marketing fot Information Technology: Perceptions of it Professionals’ Attitudes and Behaviours and Actions to Increase Green Marketing in this Sector.

    OpenAIRE

    Bruno Roberto Viana Castro; Luiz Rodrigo Cunha Moura; Nina Rosa da Silveira Cunha; Ruth Rebello Pires

    2016-01-01

    Increased environmental awareness has been deeply affecting consumer behaviour and increasing green marketing importance for organizations. The aim of this study is to analyze the IT professionals (Information Technology) perception about actions related to green marketing (considering environmental issues in all product marketing stages, since production, through the use and disposal by the consumer) and propose socially planned changes so they can maintain or enhance practices related to gr...

  18. GREEN MARKETING TO MEET CONSUMER DEMANDS AND SUSTAINABLE DEVELOPMENT-CHALLENGES AND OPPORTUNITIES

    OpenAIRE

    M. D. Pradeep; Akhilesh Suresh A Kuckian

    2016-01-01

    Green Marketing has evolved special implications in the modern market. Green indicates purity by means of quality, fairprice and worthy in dealings. Green marketing focus to market eco-friendly products to satisfy the needs and wants of customers. It adopts innovative techniques of product modification, dynamic product processes, maintaining sustainability and diversified ways of advertising etc. The vision of Green marketing is doing business along with protecting ecological environment. Pre...

  19. A review of international green power markets: recent experience, trends, and market drivers

    OpenAIRE

    Bird, Lori; Wüstenhagen, Rolf; Aabakken, Jorn

    2002-01-01

    Green power marketing-the act of differentially selling electricity generated wholly or in part from renewable sources-has emerged in more than a dozen countries around the world. Almost two million customers worldwide buy green power today. This paper reviews green power marketing activity in Australia, Canada, Japan, the US, and in a number of countries in Europe to gain an understanding of consumer demand for electricity generated from renewable sources. It also examines key factors that i...

  20. Green Power Marketing in the United States: A Status Report (2009 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Sumner, J.

    2010-09-01

    This report documents green power marketing activities and trends in the United States. First, aggregate green power sales data for all voluntary purchase markets across the United States are presented. Next, we summarize data on utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. Finally, this is followed by a discussion of key market trends and issues. The data presented in this report are based primarily on figures provided to NREL by utilities and independent renewable energy marketers.

  1. Green Power Marketing in the United States. A Status Report (2009 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Sumner, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2010-09-01

    This report documents green power marketing activities and trends in the United States. First, aggregate green power sales data for all voluntary purchase markets across the United States are presented. Next, we summarize data on utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. Finally, this is followed by a discussion of key market trends and issues. The data presented in this report are based primarily on figures provided to NREL by utilities and independent renewable energy marketers.

  2. Green Power Marketing in the United States. A Status Report (11th Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Kreycik, Claire [National Renewable Energy Lab. (NREL), Golden, CO (United States); Friedman, Barry [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2008-10-01

    This report documents green power marketing activities and trends in the United States. It presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity markets and green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of renewable energy certificates. Key market trends and issues are also discussed.

  3. Green Power Marketing in the United States: A Status Report (11th Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Kreycik, C.; Friedman, B.

    2008-10-01

    This report documents green power marketing activities and trends in the United States. It presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity markets and green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of renewable energy certificates. Key market trends and issues are also discussed.

  4. Green certificates and market power in the Nordic power market

    DEFF Research Database (Denmark)

    Amundsen, Eirik S; Bergman, Lars

    2012-01-01

    principles and a numerical model based on that to investigate the Swedish TGC market operating in a setting of a common Nordic electricity market. The analysis shows that Swedish producers may exercise market power using the TGC-market but that this problem will be eliminated by opening the TGC-market......The purpose of this study is to elucidate under which circumstances, how, and to what extent market power on a Tradable Green Certificates (TGC) market can be used to affect an entire electricity market. There are basically two reasons for being concerned with this. One is that a small number...

  5. GREEN MARKETING AND GLOBAL SCENARIOS‎

    OpenAIRE

    Dr. Jessy George; R. Jith

    2017-01-01

    Green Marketing must satisfy two objectives Improved Environmental Quality and Customer Satisfaction. Although no consumer product has a zero impact on the environment, in business, the terms "green product" and "environmental product" are used commonly to describe those that strive to protect or enhance the natural environment by conserving energy and/or resources and reducing or eliminating use of toxic agents, pollution, and waste. The present study has made an attempt to describe why the ...

  6. Green Power Marketing in the United States: A Status Report; Seventh Edition

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Swezey, B.

    2004-09-01

    Voluntary consumer decisions to purchase electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering ''green power'' options to their customers. Since then, these products have become more prevalent both from utilities and in states that have introduced competition into their retail electricity markets. Today, more than 50% of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. This report provides an overview of green power marketing activity in the United States. The first section provides an overview of green power markets, consumer response, and recent industry trends. Section 2 provides brief descriptions of the utility green pricing programs available nationally. Section 3 describes companies that actively market green power in competitive markets and those that market renew able energy certificates nationally or regionally. The last section provides information on a select number of large, nonresidential green power purchasers, including governmental agencies, universities, and businesses.

  7. Green Power Marketing in the United States: A Status Report (Eighth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Swezey, B.

    2005-10-01

    Voluntary consumer decisions to purchase electricity supplied by renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering "green power" options to their customers. Since then, these products have become more prevalent, both from utilities and in states that have introduced competition into their retail electricity markets. Today, more than 50% of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. This report provides an overview of green power marketing activity in the United States. The first section provides an overview of green power markets, consumer response, and recent industry trends. The second section provides brief descriptions of utility green pricing programs. The third section describes companies that actively market green power in competitive markets and those that market renewable energy certificates nationally or regionally. The final section provides information on a select number of large, nonresidential green power purchasers, including businesses, universities, and government agencies.

  8. Current experience concerning Romanian green certificates market functioning

    International Nuclear Information System (INIS)

    Vladescu, Gherghina; Lupului, Luminita; Vasilevschi, Constantin; Ghinea, Smaranda

    2006-01-01

    The renewable energy sources are promoted by their beneficial use, namely: - diversification of energy sources for producing electric power; - reduction of pollution produced by fossil fuel burning; - reduction of gas releases producing the greenhouse effects, etc. Currently, most of the renewable energy sources cannot concur on electric power free market because of the high costs of implied investments. To ensure an efficient use of renewable energy sources in electricity production and to maintain the installations implied on the electric power market, it is necessary to implement a system able to produce an output greater than that obtained from electric energy selling. The Romanian Government chose to promote the electric energy production by renewable energy sources by using the green certificate trading system. This system ensures the progress in developing the technologies employed in electric energy production from renewable energy sources and, at the same time the costs implied by their promotion can be adjusted by market mechanisms what will reduce the effects upon the electric energy consumers. The paper presents the legislation frame existing in Romania for promoting the electric energy produced from renewable energy sources, the green certificate trading system applied in Romania, as well as, the role shared by the entities implied in operation and development of the system. In November 2005, a first transaction with green certificates on controlled green certificate market in Romania took place. Analyzed is the evolution of the green certificate market registered so far from its inception, as well as, the lessons learned so far from the experience acquired

  9. Urban greening: environmentalism or marketable aesthetics

    Directory of Open Access Journals (Sweden)

    Dominic Bowd

    2015-11-01

    Full Text Available In recent decades, urban greening has been conceptualized, and subsequently marketed, as a way of making cities more sustainable. Urban greening has been actualized in large global cities, regional centers, and also in many cities in the Global South, where it has been touted as a potential solution to the urban heat island (UHI effect and as a way of reducing carbon dioxide (CO2 emissions. This involves planting street trees and installing curbside gardens, bioswales, green walls, green roofs, and the redevelopment of former industrial zones into urban parklands. This paper questions the assumption that this “greening” of the city must necessarily lead to positive environmental impacts. While such infrastructure itself might be constructed with environmental principles in mind, wider questions concerning the production of such landscapes, and the consumption-orientated lifestyles of those who inhabit these urban landscapes, are seldom considered. Moreover, green aesthetics and environmental sustainability are not always as mutually inclusive as the concepts might suggest, as aesthetics are often a dominating influence in the process of planning green urban environments. This review reorients the focus on the way in which the UHI effect and CO2 emissions have been framed by utilizing Foucault's (1980 “regimes of truth,” where environmental issues are contextualized within the “colonised lifeworld” of free-market forces. This review suggests that for sustainability to be achieved in urban contexts, the process of urban greening must move beyond quick techno-fixes through engagement in the co-production of knowledge.

  10. Green funds. The market and the environment

    International Nuclear Information System (INIS)

    Scholtens, L.J.R.

    1998-01-01

    January 1995 the Regulation for Green Projects ('Regeling Groenprojecten') was implemented in the Netherlands. The aim of the fiscal regulation is to stimulate investments in environment-friendly projects. A brief overview is given of the market for green investments in the Netherlands. 4 refs

  11. Research on green supply chain coordination strategy for uncertain market demand.

    Science.gov (United States)

    Cao, Jian; Chen, Yangyang; Lu, Bo; Tong, Chenlu; Zhou, Gengui

    2015-03-01

    Based on the status that the green market began to develop (e.g. pharmaceutical industry) in Mainland China, the paper mainly discusses how members of the green supply chain (GSC) cooperate effectively in the process of the supply chain operations. For the uncertainties existing in the market demand of the green products, the GSC coordination strategy is put forward based on the Stackelberg game that the manufacturer is the leader and distributors are the followers. The relationship between the proposed coordination strategy and several factors including the distributor's amount, the distributor's risk aversion and the uncertainties of market demand are analyzed. It indicates that, when there are uncertainties existing in the market demand of the green product, the revenue of each enterprise, the overall revenue and the customer's welfare all decrease; while the increase in the number of distributors and low risk aversion of them are beneficial to the entire GSC and the customer. The conclusions have good guidance for the operational decisions of the green supply chain when the green market is in its initial formation.

  12. GENERATION Z ATTITUDES TOWARD GREEN MARKETING: A CROSS COUNTRY AND GENDER ANALYSIS

    Directory of Open Access Journals (Sweden)

    BARAN TAMER

    2016-06-01

    Full Text Available In social marketing definition, green marketing is the improvement and marketing of products layout to as far as possible minimize adverse effect level on the physical environment. As for environmental marketing definition, green marketing is defined for organizations endeavour to produce, promote, package and reclaim products in a manner that susceptible or responsive to environmental concerns. In this context we define green marketing performing marketing activities which include product improvement, pricing, promote and placing so as to minimize harm to the environment regardless of sector. Related to this approach it will be made a survey in order to analyse the attitude of young generation toward green marketing. It will be created a questionnaire that could offer a perspective about the behaviour of young people concern the environmental issues and future challenges.

  13. Green Power Marketing in the United States: A Status Report (2008 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Kreycik, C.; Friedman, B.

    2009-09-01

    Voluntary consumer decisions to buy electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. In the early 1990s, a small number of U.S. utilities began offering 'green power' options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from renewable energy marketers operating in states that have introduced competition into their retail electricity markets or offering renewable energy certificates (RECs) online. Today, more than half of all U.S. electricity customers have an option to purchase some type of green power product directly from a retail electricity provider, while all consumers have the option to purchase RECs. This report documents green power marketing activities and trends in the United States including utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. These sections are followed by a discussion of key market trends and issues. The final section offers conclusions and observations.

  14. Green Power Marketing in the United States. A Status Report (2008 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Kreycik, Claire [National Renewable Energy Lab. (NREL), Golden, CO (United States); Friedman, Barry [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2009-09-01

    Voluntary consumer decisions to buy electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. In the early 1990s, a small number of U.S. utilities began offering 'green power' options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from renewable energy marketers operating in states that have introduced competition into their retail electricity markets or offering renewable energy certificates (RECs) online. Today, more than half of all U.S. electricity customers have an option to purchase some type of green power product directly from a retail electricity provider, while all consumers have the option to purchase RECs. This report documents green power marketing activities and trends in the United States including utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. These sections are followed by a discussion of key market trends and issues. The final section offers conclusions and observations.

  15. Determinant Factors of Green Marketing Adoption in the Hospitality Sector

    Directory of Open Access Journals (Sweden)

    Liviu B. Vlad

    2016-11-01

    Full Text Available Green marketing is falling into the category of answers provided by the business world to the requirement to combine the economic development with the preservation of natural resources which represents a pressing concern of the modern times. In this context, the hospitality sector is facing as well an increasing pressure to pay attention to environmental issues, hotel organizations are increasingly tending to use environmentally friendly products and services, and to implement programs to manage energy and water consumption and waste. The adoption of green marketing in hospitality industry is significantly facilitated by internal and external factors. The paper focuses on the analysis of determinant internal factors: first and foremost on the pro-environmental behavior of the hotel managers and employees, and also on the already implemented green practices in the daily hotel activity. The implementation of green marketing strategies further examined being taken into account the organizational change theory, discloses a third determinant factor, namely, to what extent the process of changing is prepared. This paper is advancing an integrated model of determinant internal factors of green marketing implementation in the hospitality sector. The proposed research model has been tested and validated after analyzing the data collected in a quantitative research conducted on 330 managers and employees from the hospitality industry in Romania. The results show that the three predictors - pro-environmental behavior, current green practices and the change readiness - are having a significant influence on the implementation of green marketing.

  16. State of the Voluntary Green Power Market (2016 Data)

    Energy Technology Data Exchange (ETDEWEB)

    OShaughnessy, Eric J [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Heeter, Jenny S [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Cook, Jeffrey J [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Volpi, Christina M [National Renewable Energy Laboratory (NREL), Golden, CO (United States)

    2018-03-26

    Annual report of sales and number of customers in voluntary green power markets, including utility green pricing programs, utility green partnerships, competitive suppliers, unbundled renewable energy certificates, community choice aggregations, power purchase agreements, and community solar.

  17. Impact of Green Marketing on Purchase Intention: An Empirical Study from Pakistan

    OpenAIRE

    Muhammad Rizwan; Arslan Aslam; Mujeeb ur Rahman; Naqash Ahmad; Usman Sarwar; Tehseen Asghar

    2013-01-01

    The purpose of this study is to know the role of green perceived value, green risk and green trust on purchase intention of green product. This study applies four basic concepts of green market i.e green perceived value, green perceived risk, green perceived trust and green purchase intention. In addition, this study emphasizes this use of green marketing in different big firms all over the world. There was a survey upon this research with the help of questionnaire taking the view of the peop...

  18. Analisis Green Product dan Green Marketing Strategy terhadap Keputusan Pembelian Produk The Body Shop di Manado Town Square

    OpenAIRE

    Soegoto, Agus Supandi; Lapian, Joyce; Ahmad, Fahlis

    2016-01-01

    : Pemasaran hijau (green marketing) akhir-akhir ini sudah merupakan trend di berbagai negara. Produk hijau (green product) semakin diminati karena pergeseran pola hidup dari produk yang instan ke produk yang menggunakan bahan alami dan baik untuk lingkungan. Untuk memenangkan persaingan Perusahaan harus mempunyai strategi yang tepat untuk memasarkan produknya. Penelitian ini bertujuan untuk mengetahui apakah Green Product dan Green Marketing Strategy secara simultan dan parsial apakah berpen...

  19. Green pricing: Customer-oriented marketing of the electricity industry

    International Nuclear Information System (INIS)

    Weller, T.

    1998-01-01

    There are at present about 15 established projects launched by energy suppliers in Germany which deserve to be called ''green pricing'' marketing strategies, and about an equal number of further projects at various stages of development which also offer as a ''green'' incentive for customers electricity from renewable energy sources. Worldwide, there are about 50 established green pricing projects, offered primarily in the USA, Switzerland and the Netherlands, and in Germany. The targeted customers of these projects for the time being are exclusively households that cannot easily switch over to other than their local suppliers. It can be expected that with progressive market liberalisation in Great Britain, the USA and, finally, in Germany, competition for this customer group will rapidly increase the number of green pricing marketing projects in these countries. This is why the article here presents a thorough analysis of the specific features of green pricing contracts, their impact on enhanced development and application of the technology for electricity generation from renewables, and a forecast on future developments. (orig./CB) [de

  20. Status and Countermeasures for the Green Marketing of Agricultural Products Processing Enterprises in Yinchuan City,China

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Based on the overview and characteristics of agricultural products processing enterprise in Yinchuan City,green marketing status of agricultural products processing enterprise in Yinchuan City is introduced from the aspects of product strategy,pricing strategy,distribution strategy and promotion strategy.Problems in the green marketing of agricultural products processing enterprise are analyzed,such as the obvious contradiction between the processing demand and the raw materials,low level of comprehensive utilization of resources,no common demand for green consumption in Yinchuan City,weak strength of enterprise and no concept of green marketing,poor macro-control and insufficient input,neglecting the environmental production of materials during marketing,and insufficient input of enterprises in professional marketing personnel.In order to improve the green marketing ability of enterprises and the development of agricultural products processing enterprise in Yinchuan City,the following countermeasures are put forward:green marketing strategy(mainly including cultivating the green marketing strategy for enterprises,gathering of green information,and strengthening the marketing strategy of target market)and green marketing policy(mainly including green products policy,green price policy,green channel policy and green promotion policy).

  1. Green Pricing Program Marketing Expenditures: Finding the Right Balance

    Energy Technology Data Exchange (ETDEWEB)

    Friedman, B.; Miller, M.

    2009-09-01

    In practice, it is difficult to determine the optimal amount to spend on marketing and administering a green pricing program. Budgets for marketing and administration of green pricing programs are a function of several factors: the region of the country; the size of the utility service area; the customer base and media markets encompassed within that service area; the point or stage in the lifespan of the program; and certainly, not least, the utility's commitment to and goals for the program. All of these factors vary significantly among programs. This report presents data on programs that have funded both marketing and program administration. The National Renewable Energy Laboratory (NREL) gathers the data annually from utility green pricing program managers. Programs reporting data to NREL spent a median of 18.8% of program revenues on marketing their programs in 2008 and 16.6% in 2007. The smallest utilities (those with less than 25,000 in their eligible customer base) spent 49% of revenues on marketing, significantly more than the overall median. This report addresses the role of renewable energy credit (REC) marketers and start-up costs--and the role of marketing, generally, in achieving program objectives, including expansion of renewable energy.

  2. Penerapan Green Marketing Pada Upaya Membentuk Brand Image Dalam Menciptakan Corporate Image Go Green (Studi Pada PT. Cabot Indonesia, Jakarta)

    OpenAIRE

    Khoirudin, Miftah; Hidayat, Kadarisman; Yulianto, Edy

    2016-01-01

    This research uses descriptive research with qualitative approach, with two formulation of the problem, namely; How does the process of implementing green marketing PT Cabot Indonesia as an effort to build the brand image?; How does the brand image of green marketing PT Cabot Indonesia in creating a corporate image go green? These results indicate that; Process of green marketing according to Peattie divided into 7 implementation of internal and 7 implementation of external and 4 indicators o...

  3. Implications of Carbon Regulation for Green Power Markets

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Holt, Ed [Ed Holt & Associates Inc., Harpeswell, ME (United States); Carroll, Ghita [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2007-04-01

    This paper examines the potential effects that emerging mandatory carbon markets have for voluntary markets for renewable energy, or green power markets. In an era of carbon regulation, green power markets will continue to play an important role because many consumers may be interested in supporting renewable energy development beyond what is supported through mandates or other types of policy support. The paper examines the extent to which GHG benefits motivate consumers to make voluntary renewable energy purchases and summarizes key issues emerging as a result of these overlapping markets, such as the implications of carbon regulation for renewable energy marketing claims, the demand for and price of renewable energy certificates (RECs), and the use of RECs in multiple markets (disaggregation of attributes). It describes carbon regulation programs under development in the Northeast and California, and how these might affect renewable energy markets in these regions, as well as the potential interaction between voluntary renewable energy markets and voluntary carbon markets, such as the Chicago Climate Exchange (CCX). It also briefly summarizes the experience in the European Union, where carbon is already regulated. Finally, the paper presents policy options for policymakers and regulators to consider in designing carbon policies to enable carbon markets and voluntary renewable energy markets to work together.

  4. Green marketing in the Massachusetts electric company retail competition pilot program

    Energy Technology Data Exchange (ETDEWEB)

    Rothstein, S.M.; Fang, J.M.

    1997-10-01

    With electric industry restructuring initiatives being introduced on the state and federal levels, retail access pilot programs serve an important function for examining competitive market issues, as well as marketing strategies and customer reactions to different power supply options. The experience gained through these pilots provides important insights into future power market operations, including the market for green power. The Massachusetts Electric Company`s (MECo`s) Choice: New England pilot for residential and small-business customers was a voluntary program developed primarily to test the billing and metering logistics that distribution companies will need in the competitive market. The pilot also offered a preview of program implementation and marketing under customer choice. It was the first retail competition pilot to explicitly include green power options in program design. The MECo pilot`s energy suppliers were selected through the issuance of a request for proposals (RFP). Respondents were asked to submit bids in one or more of three energy supply categories-price, green, and other options. These options were developed by the pilot administrator through internal meetings, discussions with state officials and other stakeholders, and a review of information from other similar pilots. For the green option, the pilot administrator did not establish a green standard. Instead, suppliers were allowed to submit offers that promoted environmental stewardship. Customer response to the different green options are reported. The pilot results clearly demonstrate that, in a competitive situation, there is interest in a variety of energy supply options, including green options. 2 tabs.

  5. Perspectives of the Market of green products

    International Nuclear Information System (INIS)

    Gonzalez Elias, Andres

    2000-01-01

    The advance of environmental strategies in Colombia during the nineties, Cleaner Production mainly, showed to the industry the benefits of environmental management. In the last five years some of the Colombian enterprises became leaders on the management of the environment because their initiatives and the continuous work supported by the regional authorities for environmental protection. The results of the CP programs in different sectors enhanced the innovative capacity of enterprises. In the other hand the development of environmental regulations and the evolution of the competitiveness parameters in the regional and foreign markets claims for new initiatives near to the Colombian industries that are in the need to maintain the level obtained through hard efforts in the past years. The vision of an environmental management oriented to life cycle of product complements the CP efforts because involves environmental issues on design and product development process with the purpose to increase the green product participation in market. This paper presents a sight of the possible future development of the green market in our country by two ways. At the first we identify trends towards the green market in the current institutional process of the environmental sector in Colombia and in the second, provides an instrumental view of the relationship between the LCA and the environmental management product oriented

  6. Establishing a local authority market for green power

    International Nuclear Information System (INIS)

    Turnbull, A.; Evans, N.

    1999-01-01

    This report summarises the findings of a project examining ways to maximise the potential local authority market for green power by investigating procurement and supply issues, and also surveying local authorities engaged in green power procurement and green electricity suppliers. A review of the local authority procurement process is presented, and the way in which procurement practices had to be adapted to allow local authorities to purchase green power is explored. Appendices give details of the questionnaires used with 22 local authorities, five case study local authorities, and the green suppliers

  7. Establishing a local authority market for green power

    Energy Technology Data Exchange (ETDEWEB)

    Turnbull, A.; Evans, N.

    1999-07-01

    This report summarises the findings of a project examining ways to maximise the potential local authority market for green power by investigating procurement and supply issues, and also surveying local authorities engaged in green power procurement and green electricity suppliers. A review of the local authority procurement process is presented, and the way in which procurement practices had to be adapted to allow local authorities to purchase green power is explored. Appendices give details of the questionnaires used with 22 local authorities, five case study local authorities, and the green suppliers .

  8. Green Power Marketing in the United States: A Status Report, Sixth Edition

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Swezey, B.

    2003-10-01

    Voluntary consumer decisions to purchase electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering''green power'' options to their customers. Since then, these products have become more prevalent both from utilities and in states that have introduced competition into their retail electricity markets. Today, nearly 50% of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. Currently, more than 350 investor-owned utilities, rural electric cooperatives, and other publicly owned utilities in 33 states offer green power programs. This report provides an overview of green power marketing activity in the United States. It describes green power product offerings, consumer response, and recent industry trends. The three distinct markets for green power are discussed in turn.

  9. A green certificate market combined with a liberalised power market

    International Nuclear Information System (INIS)

    Morthorst, P.E.

    2003-01-01

    The development of renewable energy sources is expected to play an important role in the implementation of greenhouse gas (GHG) reduction targets in the EU member states. Among the highly relevant instruments for promoting the renewable development is the establishment of a market for tradable green certificates (TGCs) and markets based on TGCs or equivalent instruments are already established a number of places, among these Australia, Holland, England, Italy and Texas. Other countries are in the preparation phase. Sweden and Belgium (Flanders) are moving fast towards certificate-schemes, while although an early mover the Danish Parliament has postponed the introduction in Denmark until 2004-2005. The initiatives for establishing national TGC-markets are very much in line with the fixed targets for renewable development launched by the EU-commission. Thus, although the different countries have not chosen the same concept for establishing national TGC-markets, nevertheless there seems to be a good starting point for establishing an international one. This paper discusses the separate introduction of an international tradable green certificate market into a liberalised power market, especially in relation to cost-effectiveness and the possible contributions to national GHG-reduction strategies. The combination of a TGC and a liberalised power market encounters a number of problems in relation to achieving national GHG-reduction targets. One of the main results from a three-country case study described in the paper is that those countries most ambitious in renewable target setting by increasing their TGC-quotas will only partly be gaining the CO 2 -reduction benefits themselves. How large a share they gain themselves will depend only on the marginal conditions at the spot market

  10. Incidences and Analyses of Green Marketing Strategy in Colombian Exports Incidences and Analyses of Green Marketing Strategy in Colombian Exports

    Directory of Open Access Journals (Sweden)

    Anne Marie Zwerg-Villegas

    2008-12-01

    Full Text Available As environmental awareness plays a more prominent role in purchasing decisions, as consumers demand improved corporate responsibility, and as national governments implement regulation of not just the immediate firm’s environmental impact, but instead on the impact throughout the value chain; those corporations which participate in green marketing strategies will be positioned for marketplace competitive advantage. This paper takes the reader through a literature review to define green marketing and applies the term to Colombian exporting firms recognized for their environmental practices or products. A survey of seventy-five small and medium sized Colombian exporters determines usage and perceptions of green marketing practices. Research indicates that Colombian small and medium sized firms do not yet feel market pressures to adopt green marketing strategies, but do so based on corporate level ethics.Mientras la conciencia ambiental juega un papel más importante en las decisiones decompra, los consumidores demandan mejoras en la responsabilidad corporativa y losgobiernos nacionales implementan legislación para reglamentar no solo el impactoambiental de la empresa inmediata sino también de la cadena de valor entera; lascorporaciones que participan en estrategias de mercadeo verde se posicionarán parala ventaja competitiva en el mercado. Esta obra lleva al lector por un recuento literariopara definir al mercadeo verde y después aplica el término a empresas colombianas exportadoras reconocidas por sus prácticas o productos ambientales. La encuestade setenticinco pequeñas y medianas empresas exportadoras determina el uso ypercepciones de las prácticas de mercadeo verde. La investigación demuestra queempresas pequeñas y medianas colombianas no sienten presiones del mercado poradoptar estrategias verdes sino se hace por ética corporativa.

  11. Green power marketing in Canada: the state of the industry

    International Nuclear Information System (INIS)

    Dogterom, J.J.; McCulloch, M.; Pape-Salmon, A.

    2002-12-01

    The introduction of low-impact renewable energy in Canada's electricity supply is being accomplished using a relatively new, market-based initiative called green power marketing. Consumers now have the option of choosing their electricity supplier in two provinces, as a result of electricity market restructuring in those provinces. In some jurisdictions, green power is being offered at a premium price. Green power options are also available in other jurisdictions through the existing vertically integrated power companies. Green power programs are available to residential and commercial sector consumers in Alberta by ENMAX Energy and EPCOR Energy Services Inc. Prince Edward Island (Maritime Electric Company Ltd.) and Saskatchewan (SaskPower) both offer green power programs. The basis for those programs is specific amounts of electricity purchased. The success of the various programs was examined by the Pembina Institute for Appropriate Development, based on installed capacity of green power, consumer enrolment, product design, and environmental benefits. This report presented the results of this evaluation. For the purpose of this report, only those programs in place by the end of 2001 were considered. The environmental impacts of new generation technologies that were implemented as a result of green power marketing programs were analyzed. Historical emission data of the primary generation sources was used as a basis for the investigation and the quantification of the benefits in each province, since different types of power generation are used in the provinces. Greenhouse gases, acid deposition precursors, ground-level ozone precursors, particulate matter, and carbon monoxide are the significant emissions avoided through the use of green power. Included in the emissions reduction analysis in each province considered were life cycle emissions from conventional power sources and green power sources. Alberta, Saskatchewan and Prince Edward Island were the provinces

  12. Green power: marketing departments on the starting blocks -- more and more consumers want to buy green power

    International Nuclear Information System (INIS)

    Hawkins, A.C.

    2001-01-01

    This article reviews the increasing efforts being made by Swiss electricity utilities to provide their customers with electricity generated from renewable resources. The article discusses various green power labelling schemes that aim to provide quality assurance and guarantee that customers can buy power produced from renewable resources. Price developments for wind and solar power and market development prospects for green power in general are discussed. The use of green power's positive image in the utilities' marketing strategies is examined

  13. Status and Trends in the U.S. Voluntary Green Power Market (2014 Data)

    Energy Technology Data Exchange (ETDEWEB)

    O' Shaughnessy, Eric [National Renewable Energy Lab. (NREL), Golden, CO (United States); Heeter, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States); Liu, Chang [National Renewable Energy Lab. (NREL), Golden, CO (United States); Nobler, Erin [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2015-10-16

    NREL's annual report on green power markets summarizes status and trends in the voluntary demand for renewable energy. U.S. green power markets have become more complex over time as state-level policies have enabled more avenues for green power purchases. In recent years, community solar, community choice aggregation (CCA), and voluntary power purchase agreements (PPAs) have significantly increased the number of U.S. voluntary green power customers. The community solar model has grown rapidly with 90 projects in 25 states by 2015. Renewable energy sales in CCAs declined slightly in 2014 in response to less favorable economic conditions in Illinois. At the same time, several California CCAs continued to grow, and many more communities are planning to pursue green power through aggregation. Voluntary green power purchasing through bi-lateral PPAs took off in 2014 due to several large-scale agreements signed by information and communication technology firms. Traditional green power options, such as utility green pricing programs and voluntary RECs markets, also grew in 2014. Current trends suggest strong continued growth in U.S. voluntary green power markets.

  14. Green marketing impact on a company’s success : studying the case of Patagonia

    OpenAIRE

    Ventura, Manuel Robles Machado Simões

    2016-01-01

    The increased demand for products with low environmental impact has increased the number of green marketing campaigns released during the last years. However, the impact of green marketing in companies’ performance is not clear. It mainly depends on the company’s characteristics and the perceived honesty of their green claims. Thus, the present study aimed to analyze the impact of green marketing in a particular company, Patagonia. Patagonia is recognized as a pioneer in corporate environment...

  15. MARKETING PROGRAMS FOR GREEN PRODUCTS IN ACHIEVING ECOLOGICAL SUSTAINABILITY

    OpenAIRE

    Gabriela CĂPĂȚÎNĂ; Roxana-Denisa STOENESCU

    2015-01-01

    This article explores one dimension of green marketing programs: their potential application as a solution in achieving and maintaining the ecological sustainability on global market. We examine the necessity to develop and launch green products which can respond to environment degradation as a treatment against this phenomenon. This paper is structured in three sections: the first section is related to a clear delimitation and a better understanding of terms; the second one is an overvi...

  16. Provision of Renewable Energy using Green Certificates: Market Power and Limit Pricing

    Energy Technology Data Exchange (ETDEWEB)

    Amundsen, Eirik S.; Nese, Gjermund

    2002-07-01

    We formulate an analytic equilibrium model for simultaneously functioning electricity market and a market for Green Certificates. The major focus of the paper is the effect of market power in a Green Certificate system. One of the main results from the analysis is that the certificate system faced with market power basically may collapse into a system of per unit subsidies (author)

  17. Perspectives for hydropower in Switzerland - chances offered by the 'green power' market

    International Nuclear Information System (INIS)

    Spreng, D.; Truffer, B.; Wuestenhagen, R.

    2003-01-01

    This short article discusses the chances offered to operators of hydropower stations by 'green power' markets for the sale of power produced under strict conditions in environment-friendly power generation facilities. The development of these markets is discussed as are the interdependencies between the public's use of green power markets and measures taken by the state to promote the use of renewable forms of energy. The results of market research on customer willingness to purchase environment-friendly electricity are discussed and the important role of hydropower in this business is stressed. The differing interests of various customer segments are discussed and the part played by 'green stocks' and other sustainable investments in the financial market is looked at

  18. Green Power Marketing in the United States: A Status Report (Fifth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Swezey, B.; Bird, L.

    2000-08-04

    For the first time in many decades, consumers are being given a choice of who supplies their electric power and how that power is generated. One of these choices is to support electricity generation from more environmentally beneficial energy sources. The term green power generally refers to electricity supplied from renewable energy sources. By some estimates, nearly one-quarter of all U.S. consumers will have the option to purchase green power by the year 2000, either from their regulated utility provider or in competitive markets. As competition spreads in the electric power industry, more consumers will have this choice. The purpose of this brief is to provide electric industry analysts with information on green power market trends. Descriptive information on green power marketing activities in competitive and regulated market settings is included.

  19. Status and Trends in the U.S. Voluntary Green Power Market (2013 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Heeter, J.; Belyeu, K.; Kuskova-Burns, K.

    2014-11-01

    Voluntary green power markets are those in which consumers and institutions voluntarily purchase renewable energy to match their electricity needs. This report surveys utilities, competitive suppliers, renewable energy certificate (REC) marketers, and, for the first time, the community choice aggregation market. This report finds that the voluntary market totaled 62 million megawatt-hours in 2013. Approximately 5.4 million customers are purchasing green power. This report presents data and analysis on voluntary market sales and customer participation, products and premiums, green pricing marketing, and administrative expenses. The report also details trends in REC tracking systems, REC pricing in voluntary and compliance markets, community and crowd-funded solar, and interest in renewable energy by the information and communication technologies sector.

  20. 1 Relevance of Green Marketing on Environmental Degradation: An ...

    African Journals Online (AJOL)

    incorporated into the eco-design product process to minimize eco-harm. Keywords: ... refers to holistic marketing concept wherein the production, marketing, consumption .... That is, products that are manufactured through green technology ...

  1. An Empirical Study on Marketing Effectiveness Evaluation of Green Food Industry

    OpenAIRE

    Yazhou Xiong; Qianxia Lu; Rui Wang

    2015-01-01

    This study aims to evaluate the marketing effectiveness of green food industry in Hubei Province via fuzzy comprehensive evaluation. Based on the cost basis of analysis of present situation, an evaluation system of marketing effectiveness evaluation on green food industry is established from three aspects, including the industry factor, policy factor and marketing performance factor. And fuzzy comprehensive evaluation method is used to make the quantitative research, analyze the major obstacl...

  2. LABOR MARKET IN WORLDWIDE GREENING ECONOMY: RESTRUCTURING AND DEVELOPMENT PROBLEMS

    Directory of Open Access Journals (Sweden)

    L. Gatska

    2014-12-01

    Full Text Available Labor market is affected by ecologization processes in economy both nationally and globally. Positive and negative effects of this process are analyzed in this article. We defined 5 main areas where labor market is affected by "greening" processes: 1 еcologization create new workplaces for producing "green" goods; for implementation and support of ecology-friendly technical processes; in traditional business areas, connected to "greens"; 2 іt provide changes of overall employment rate; 3 labor market structure transform due to new ecology tendencies; 4 current workplaces become "greener", especially positions, connected to ecology; 5 it causes widespread social integration. We made a conclusion that the total effect of this process on labor market will depend on many economic and political factors. Number and quality of created workplaces will highly depend on level of demand for such specialists and on elasticity of employment. It will correlate with the number of workplaces, lost in traditional industries. Sum of gross benefits and damages will be equal to number of employees, who "green" their work conditions or will be forced to change their jobs at all.

  3. Green power programs in Canada : 2002 : Overview of Government green power policies, utility green power development programs, green power and certificate marketing initiatives, and their benefits

    International Nuclear Information System (INIS)

    Bramley, M.; Boustie, S.; Vadgama, J.; Wieler, C.; Pape-Salmon, A.; Holmes, R.

    2003-11-01

    Green power is generally defined as electricity produced from renewable sources, and whose production has low adverse impacts on the environment, human health and communities. Green power has near-zero greenhouse gas (GHG) emissions and includes sources such as wind, hydro, and solar power. Green power offers several environmental benefits, as well as the enhancement of energy security, regional development, economic diversification and the creation of skilled jobs. There are four categories of programs related to green power development in Canada: government green power policies, utility green power development programs, green power marketing initiatives, and green power certificate marketing initiatives. Most of the activities associated with these four categories in 2002 were discussed in this report. However, difficulties with quantification prevented the inclusion of some green power activities in the report, such as (1) the generation of green power not certified or identified by the generator as green power, (2) industry or residential self-generation, (3) net metering, and (4) small government programs. Each category was presented in detail. The information included in the report was based on surveys sent to each program proponent. Follow-up communications and other publicly available information was also included. New programs operating in 2003 or currently under development were listed. refs., 8 tabs

  4. An analysis of the Green pellet market in Norway; Markedsrapport. Pelletsmarkedet i Midt-Norge

    Energy Technology Data Exchange (ETDEWEB)

    Ingeberg, Kjetil; Lisleboe, Ole; Langseth, Benedicte; Troemborg, Erik

    2010-09-15

    This report presents a forecast for a viable green pellets market i mid-Norway in 2020. Its main conclusions are that green pellets are marginally competitive in the building heating market, competitive in some industrial process but not competitive in district heating. If Enova are to achieve a higher market penetration for green pellets, it should strengthen both its ' information and competence building programmes as well as increase financial support to green pellets. In the building heating market, green pellets could expect take a market share up to 15%, or approximately 80 GWh. Under favorable relative energy prices, market share could get significantly higher, i.e. several 100 GWh. In industry, conversion of current light fuel oil consumption could represent approximately 100 GWh Increased use of green pellets would above all reduce investments in heat pumps, both air-to-air (small buildings) and air-to-water (larger buildings), as well as investment in wood chip burning boilers. Consequently, Enova should carefully consider its portfolio of support across technologies as to avoid adverse effects of a unilateral improvement of support to green pellets. (Author)

  5. Green Marketing as the Source of the Competitive Advantage of the Business

    Directory of Open Access Journals (Sweden)

    Dominika Moravcikova

    2017-11-01

    Full Text Available In this work we focused on summarizing the principles of green marketing and the concepts related to it. The aim of this contribution was to prove the relationship between the implementation of green marketing principles and sustainable competitive company position on the market. In order to prove the relationship between the implementation of green marketing principles and the competitive market position of companies, we used a multiple regression method to reveal the relationship, despite many variables. This was preceded by a factor analysis that helped us to select the main factors of influence. In order to meet this goal, we have drawn from the surveys conducted by PwC (Bratislava, Slovakia, the Automobile Industry Association and the Slovak Automobile Institute to identify key factors and future expected development in the auto industry supplier segment and our marketing research, conducted from December 2015 to February 2016. Based on the results of marketing surveys, research responses and the study of available resources, we concluded that there is no comprehensive green marketing implementation model linking environmental consumer behavior with a link to the company’s marketing strategy. The contribution could help the Automotive Industry Union to present requirements to the government and help create incentives for the alternative vehicle market, and our findings could be incorporated into the creation of companies’ strategy.

  6. Green Power Marketing in the United States: A Status Report (Ninth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Swezey, B.

    2006-11-01

    Voluntary consumer decisions to purchase electricity supplied by renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering ''green power'' options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from marketers operating in states that have introduced competition into their retail electricity markets. Today, more than half of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. Currently, more than 600 utilities, or about 20% of utilities nationally, offer green power programs to customers. These programs allow customers to purchase some portion of their power supply as renewable energy--almost always at a higher price--or to contribute funds for the utility to invest in renewable energy development. The term ''green pricing'' is typically used to refer to these utility programs offered in regulated or noncompetitive electricity markets. This report documents green power marketing activities and trends in the United States.

  7. Market analysis green electricity. Final report; Marktanalyse Oekostrom. Endbericht

    Energy Technology Data Exchange (ETDEWEB)

    Reichmuth, Matthias [Leipziger Institut fuer Energie GmbH, Leipzig (Germany)

    2014-03-15

    In the present study the volume of the German market for green energy will be analyzed for its functionality, barriers and also its development perspectives. Besides an evaluation of actual literature sources, elaborate interviews of electricity suppliers (green energy suppliers) were realized.

  8. Green power programs in Canada : 2003 : overview of Government green power policies, utility green power implementation initiatives, green power and certificate marketing programs, and their benefits

    International Nuclear Information System (INIS)

    Whitmore, J.; Bramley, M.; Holmes, R.

    2004-09-01

    Green power is defined as electricity produced from renewable sources, and whose production has low adverse impacts on the environment, human health and communities. Green power has near-zero greenhouse gas (GHG) emissions and includes sources such as wind, hydro, and solar power. It offers several environmental benefits, as well as the enhancement of energy security, regional development, economic diversification and the creation of skilled jobs. There are four categories of programs related to green power development in Canada: government green power policies, utility green power development programs, green power marketing initiatives, and green power certificate marketing initiatives. Most of the activities in Canada associated with these four categories in 2003 were discussed in this report. However, difficulties with quantification prevented the inclusion of some green power activities such as (1) the generation of green power not certified or identified by the generator as green power, (2) industry or residential self-generation, (3) net metering, and (4) small government programs. Green power generation facilities in 2003 totaled 775 MW of capacity compared to 539 MW in 2002. Hydro capacity represented 41 per cent, followed by wind capacity at 40 per cent and wood waste at 17 per cent. Most of the green power generation facilities in 2003 were located in Alberta, followed by British Columbia, Ontario and Quebec. 230 refs., 8 tabs., 1 fig

  9. Green Marketing Mix: A Review of Literature and Direction for Future Research

    OpenAIRE

    Prashant Kumar; Bhimrao Ghodeswar

    2015-01-01

    The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks. As society becomes more concerned with the natural environment, businesses modify their behaviour in an attempt to address society's concerns. Based on the literature review, the conceptual review and direction for futu...

  10. 2nd European Conference on Green Power Marketing 2002

    International Nuclear Information System (INIS)

    2002-01-01

    This report summarises the information presented at the European Conference on Green Power Marketing held in 2002 in St. Moritz, Switzerland. It takes a look at the market chances of ecologically produced electricity for use in Switzerland and for export. The opinions of experts from the areas of research, business, politics, marketing and non-governmental organisations that were presented at the meeting are summarised. International perspectives and trends are discussed and strategies and management issues are examined. Product and price policies are discussed, as are instruments for the communication of 'Green Power' issues. Also, issues concerning customer needs, renewable energy sources, climate change and sustainability are dealt with and the situation in Australia is looked at

  11. Analysis of the green certificate market; Ein analyse av den groene sertifikatmarknaden

    Energy Technology Data Exchange (ETDEWEB)

    Storeboe, Inger Oeydis

    2001-04-01

    This report studies the advantages and disadvantages of a separate financial market for the environmental advantages in the production of electricity from renewable energy sources. This market solution is evaluated against other financial systems used to promote the production of green electricity. By starting from a general equilibrium model for the green certificate market, the report discusses how the adaptation in the certificate market is influenced by changes in the market conditions. The certificate market is combined with a quota market for carbon dioxide, with and without international trade with electricity and certificate and market power in the production of electricity from renewable energy sources.

  12. Status and Trends in the U.S. Voluntary Green Power Market (2015 Data)

    Energy Technology Data Exchange (ETDEWEB)

    O' Shaughnessy, Eric [National Renewable Energy Lab. (NREL), Golden, CO (United States); Liu, Chang [National Renewable Energy Lab. (NREL), Golden, CO (United States); Heeter, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2016-10-01

    The voluntary green power market refers to the sale and procurement of renewable energy for voluntary purposes by residential and commercial customers. This report reviews seven green power procurement mechanisms: utility green pricing programs, utility green tariffs, voluntary unbundled renewable energy certificates, competitive supplier green power, community choice aggregations, voluntary power purchase agreements (PPAs), and community solar. This report details the status of trends of those seven green power procurement mechanisms in 2015. Three trends -- significant growth of the voluntary PPA project pipeline, innovative green power mechanisms developed by utilities, and geographic expansion of green power mechanisms -- suggest that the green power market is likely to continue to grow in coming years.

  13. The changing value of the `green' label on the US municipal bond market

    Science.gov (United States)

    Karpf, Andreas; Mandel, Antoine

    2018-01-01

    Green bonds are seen as a key instrument to unlock climate finance. While their volume has grown steadily in recent years, the impact of the `green' label on the bond market is poorly understood. Here, we investigate the differences between the yield term structures of green and conventional bonds in the US municipal bond market. We show that, although returns on conventional bonds are on average higher than for green bonds, the differences can largely be explained by the fundamental properties of the bonds. Historically, green bonds have been penalized on the municipal market, being traded at lower prices and higher yields than expected by their credit profiles. In recent years, however, the credit quality of municipal green bonds has increased and the premium turned positive. Green bonds are thus becoming an increasingly attractive investment, with scope to bridge the climate finance gap for mitigation and adaptation.

  14. Green marketing today – a mix of trust, consumer participation and life cycle thinking

    Directory of Open Access Journals (Sweden)

    Lewandowska Anna

    2017-12-01

    Full Text Available A transition for a green, circular economy has encouraged companies to use new tools which boost sustainability. The purpose of this article is to discuss the consideration of life cycle thinking in green marketing as realized by companies. This theoretical-conceptual study aims to analyze life cycle assessment (LCA as a useful tool for assessing green marketing goals. We also intend to highlight the importance of creating consumer trust for green business by displaying the green credentials of the products and activities. The article presents t he virtues and shortcomings of the LCA results relative to marketing management. As a result, the literature presents some gaps in terms of addressing life cycle thinking in marketing management and linking with consumer participation and trust.

  15. Habitat template approach for green roofs using a native rocky sea coast plant community in Japan.

    Science.gov (United States)

    Nagase, Ayako; Tashiro-Ishii, Yurika

    2018-01-15

    The present study examined whether it is possible to simulate a local herbaceous coastal plant community on a roof, by studying the natural habitats of rocky sea coast plants and their propagation and performance on a green roof. After studying the natural habitat of coastal areas in Izu peninsula, a germination and cutting transplant study was carried out using herbaceous plants from the Jogasaki sea coast. Many plant species did not germinate at all and the use of cuttings was a better method than direct seeding. The green roof was installed in the spring of 2012 in Chiba city. Thirteen plant species from the Jogasaki sea coast, which were successfully propagated, were planted in three kinds of substrate (15 cm depth): pumice, roof tile and commercial green roof substrate. The water drainage was restricted and a reservoir with 5 cm depth of water underlaid the substrate to simulate a similar growing environment to the sea coast. Volcanic rocks were placed as mulch to create a landscape similar to that on the Jogasaki sea coast. Plant coverage on the green roof was measured every month from June 2012 to October 2014. All plants were harvested and their dry shoot weight was measured in December 2014. The type of substrate did not cause significant differences in plant survival and dry shoot weight. Sea coast plant species were divided into four categories: vigorous growth; seasonal change; disappearing after a few years; limited growth. Understanding the ecology of natural habitats was important to simulating a local landscape using native plant communities on the green roof. Copyright © 2017 Elsevier Ltd. All rights reserved.

  16. Organizing and operating the green certificates market in Romania

    International Nuclear Information System (INIS)

    Jisa, Mihaela; Sandulescu, Alexandru; Stanciulescu, Georgeta; Stanciu, Nadina

    2006-01-01

    The promotion of electricity produced from renewable energy sources, RES, represents an imperative of the present period of time justified by the environment protection, the increasing of energy independence against the imports - through the diversification of energy supply sources - as well as economic and social reasons. The Directive 2001/77/EC of the European Parliament and the Council on the promotion of electricity produced from renewable energy sources in the internal electricity market represents the first step of European Union in complying with the Kyoto targets of reducing the greenhouse gases. Romania was one of the first EU candidate countries transposing the Directive 2001/77/EC provisions into its own legislation (see Governmental Decision - GD no. 443/2003 amended by GD no.958/2005). The indicative target for 2010 was fixed at 33%, representing the share of E-RES in the gross national electricity consumption. The contents of the paper is as follows: 1. Introduction; 2. Legal Framework; 2.1. Primary legislation on RES; 2.2. Secondary legislation on RES; 3. The E-RES Promotion system in Romania; 4. The Operation of green certificates market; 4.1. Setting up the mandatory quotas; 4.2. Qualify the E-RES; 4.3. Issuing the green certificates; 4.4. Trading the green certificates; 4.5. Competencies and attributions regarding the organisation and operation of the green certificates market; 4.6. The allocation of the money obtained from suppliers for non-purchased green certificates to fulfil the imposed mandatory quota; 5. The results of the GCs transactions on the centralized market; 6. Conclusion. The paper concludes by underlining that: - the legal framework of regulation is complete and it ensures the operating of promotion system of E-RES; - eighteen suppliers did not comply with their annual mandatory quota (752 green certificates); - the Romanian indicative target for 2010 regarding the share of E-RES in the gross national electricity consumption was

  17. GREEN MARKETING AND SUSTAINABLE DEVELOPMENT – EXPERIENCES FROM REPUBLIC OF SERBIA

    Directory of Open Access Journals (Sweden)

    Radnovic Branislav

    2012-12-01

    Green marketing presents important opportunities for industry and economy of the Republic of Serbia. Therefore Serbian companies must re-define the roles of business and products, as well as joint work with government agencies, consumer groups and NGOs. Serbia is becoming aware of environmental issues, but for green marketing businesses, companies, consumers and government still do not pay enough importance.

  18. Research on the Development of Green Finance in Shenzhen to Boost the Carbon Trading Market

    Science.gov (United States)

    Zhou, Jiping; Xiong, Siqin; Zhou, Yucheng; Zou, Zijian; Ma, Xiaoming

    2017-08-01

    This paper analyses the current development situations of Shenzhen carbon trading market and China’s green finance, and makes the policy recommendations for promoting the carbon trading market by developing green finance in Shenzhen. Shenzhen should take the lead in driving the localized application of green principle, and formulate Shenzhen green bond guidelines ASAP, to promote carbon trading associated enterprises to finance by using green bonds; it shall work to lower the threshold for financial institutions to participate in carbon trading market, and explore development of carbon derivatives.

  19. MARKETING STRATEGY FOR START UP BUSINESS OF BROILER PEKING DUCK FARM WITH ECO-GREEN INTEGRATED

    Directory of Open Access Journals (Sweden)

    Silitonga N.

    2018-04-01

    Full Text Available The increasing number and the rate of Banten population growth from year to year make it as a potential market which is quite large for the development of broiler duck farming business in the future. In this case, intensive system broiler Peking duck farming which is integrated, economic, and eco-green intensive, eco-green commonly utilizes Azolla microphylla and flour of pluchea leaves and other germ plasmas as the feed supplements. As a company in Peking duck farming with Eco Green concept, it requires the right marketing strategy to get into the target market. Therefore, the focus of this study is the marketing strategy to start up the business of eco-green integrated Peking duck farming. The results of the analysis of this study are that the marketing strategies used are: objectives and target marketing; analysis of market situation, market size, market share, market description; strategy of marketing, segmenting, targeting, positioning; tactics of marketing, networking, interaction, common interest, experience; CRM, continuity marketing, one to one marketing, partnership; blueprint for building a winning sales force; marketing budget, sales estimation, net marketing contribution.

  20. The green electricity market model. Proposal for an optional, cost-neutral direct marketing model for supplying electricity customers

    International Nuclear Information System (INIS)

    Heinemann, Ronald

    2014-01-01

    One of the main goals of the Renewable Energy Law (EEG) is the market integration of renewable energy resources. For this purpose it has introduced compulsory direct marketing on the basis of a moving market premium. At the same time the green electricity privilege, a regulation which made it possible for customers to be supplied with electricity from EEG plants, has been abolished without substitution with effect from 1 August 2014. This means that, aside from other direct marketing channels, which will not be economically viable save for in a few exceptional cases, it will no longer be possible in future to sell electricity from EEG plants to electricity customers under the designation ''electricity from renewable energy''. The reason for this is that electricity sold under the market premium model can no longer justifiably be said to originate from renewable energy. As a consequence, almost all green electricity products sold in Germany carry a foreign green electricity certificate.

  1. Customer choice and green power marketing in the United States: how far can it take us?

    International Nuclear Information System (INIS)

    Wiser, Ryan; Bolinger, Mark; Holt, Edward

    2000-01-01

    This article explores whether and to what extent individuals are willing to voluntarily pay a premium for products that provide public environmental benefits. In particular, we critically review and analyze the status and impacts of U.S. green power marketing to date. Green power marketing - the business of selling electricity products distinguished by their environmental attributes - seeks to develop a private market for renewable energy driven by consumer demand for green products. Debate has centered on the ability of such a market to provide a significant level of support for renewable energy sources. This paper examines experience to date with green power markets in the United States, proving an historical overview, reviewing product offerings, assessing customer response, and calculating overall support for renewable energy. While market research shows that a majority of the populace states a willingness to pay a premium for renewable energy, early experience with green power marketing shows that those attitudes have not yet translated into large-scale behavior change, tracking experience in other environment product markets. While a niche market for green power does exist, the data presented in this paper indicate that the collective impact of customer-driven demand on renewable generation has been modest thus far. Much will need to be done if this market is to play a strong role in supporting renewable energy in the early part of the millennium. Several lessons on how to potentially improve the prospects of green power marketing are therefore discussed. (author)

  2. ANALYTIC HIERARCHY PROCESS: AN APPLICATION IN GREEN BUILDING MARKET RESEARCH

    Directory of Open Access Journals (Sweden)

    Sharmin Attaran

    2013-01-01

    Full Text Available Sustainability has become a necessity in the building industry. In recent years, as the general public is more informed and aware of sustainability related issues, they are becoming major players in the decision making process regarding their built environment. However, there are still challenges with how sustainability is communicated to occupants and owners of buildings. As the global economic crisis is continuing, the marketing of green buildings needs to be refined to communicate the lifetime benefits of sustainability. One of the ways to develop effective marketing strategies, is to understand what the occupants value the most among many aspects of green buildings thus develop focused marketing solutions. Authors present a conceptual methodology using Analytic Hierarchy Process toward identifying consumer ranking and weights of a major green building rating system’s categories. Authors use sample non-representative data to illustrate the proposed methodology, while sharing preliminary qualitative data from the research in progress.

  3. Lemon Effect of Green Agricultural Products and Its Marketing Strategy

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    The paper introduces the lemon effect of green agricultural products,analyzes the formation reasons of the lemon effect of green agricul-tural products and summarizes problems brought by the effect,such as malicious deception and high price.The paper proposes countermeasures toavoid the lemon effect of green agricultural products from a perspective of marketing.The first is to strengthen the quality supervision of green agri-cultural products,upgrade the quality of products,and build up branded products.The government should foster the main body of the products andguide the main body to realize the importance of brand construction and management.The second is to construct a sales channel system of greenagricultural products,making use of the trading center of modern green agricultural products to sell products,developing a long term partnershipwith processing industries,big supermarket and restaurants,making use of internet and selling products online and offline.The third is to propagatethe products.Make a good use of advertisement,personal sales,propagation and public relations to accelerate the healthy development of greenagricultural market.

  4. Supporting renewable energy on liberalised markets: green electricity between additionally and consumer sovereignty

    International Nuclear Information System (INIS)

    Menges, R.

    2003-01-01

    The German feed-in regulation has been perhaps the most effective promotional policy for green electricity. However, with the growing momentum of the liberalisation process the current regulation is challenged by structural problems about how to address the demand side. Price regulation leaves little room for private green electricity market activities. Moreover, the success of the feed-in regulation depends on a strict differentiation of the political segment and the emerging green electricity markets. The question, therefore, is about the role green electricity markets can (or should) perform in general. In order to evaluate green electricity markets the additionality criteria is frequently used, implying that markets are only desirable if they lead to additional environmental effects. The additionality criteria has two implications: First, transformed into individual behaviour, additionality implies that consumers are assumed to act as pure altruists. However, there is evidence from empirical studies that green electricity consumers behave more as impure altruists: they are not so much interested in the objective environmental impact of their behaviour but more objected to receive a private satisfaction from buying an environmental friendly product. Whereas theoretical models in the case of pure altruism suggest that private activities crowd out totally when policy becomes active in supporting the public good, this crowding out disappears in the case of impure altruism. Second, using end-state criteria such as the additionality principle as precondition, and neglecting process criteria such as consumer sovereignty, means to prevent establishing competitive market process right at the outset in principle. (author)

  5. Supporting renewable energy on liberalised markets: green electricity between additionality and consumer sovereignty

    International Nuclear Information System (INIS)

    Menges, Roland

    2003-01-01

    The German feed-in regulation has been perhaps the most effective promotional policy for green electricity. However, with the growing momentum of the liberalisation process the current regulation is challenged by structural problems about how to address the demand side. Price regulation lefts only little room for private green electricity market activities. Moreover, the success of the feed-in regulation depends on a strict differentiation of the political segment and the emerging green electricity markets. The question, therefore, is about the role green electricity markets can (or should) perform in general. In order to evaluate green electricity markets the additionality criteria is frequently used, implying that markets are only desirable if they lead to additional environmental effects. The additionality criteria has two implications: First, transformed into individual behaviour, additionality implies that consumers are assumed to act as pure altruists. However, there is evidence from empirical studies that green electricity consumers behave more as impure altruists: they are not so much interested in the objective environmental impact of their behaviour but more objected to receive a private satisfaction from buying an environmental friendly product. Whereas theoretical models in the case of pure altruism suggest that private activities crowd out totally when policy becomes active in supporting the public good, this crowding out disappears in the case of impure altruism. Second, using end-state criteria such as the additionality principle as pre-condition, and neglecting process criteria such as consumer sovereignty, means to prevent establishing competitive market process right at the outset in principle

  6. Green energy market development in Germany: effective public policy and emerging customer demand

    International Nuclear Information System (INIS)

    Wuestenhagen, Rolf; Bilharz, Michael

    2006-01-01

    This paper reviews the development of renewable energy in Germany from 1973 to 2003. It investigates the relative importance of energy policy and green power marketing in shaping the renewable energy market. More than a decade of consistent policy support for renewables under the feed-in law (StrEG) and its successor (EEG) has been an important driver for increasing renewable electricity generation to date, putting the country in a better position than most of its peers when it comes to achieving European Union targets for renewable energy. Green power marketing driven by customer demand, on the other hand, is growing, but has had limited measurable impact so far. We discuss potential intangible benefits of green power marketing and scenarios for future market development. The paper concludes with lessons that can be learned from the German case for policy design and market development in other countries

  7. Knowledge Communication in Green Corporate Marketing

    DEFF Research Database (Denmark)

    Maier, Carmen Daniela

    2011-01-01

    This article explores how several types of knowledge are communicated through the simultaneous deployment of two semiotic modes in the Milan video existing on GE Corporation's website. The video is part of the Ecomagination marketing campaign promoting environmentally friendly products and positi......This article explores how several types of knowledge are communicated through the simultaneous deployment of two semiotic modes in the Milan video existing on GE Corporation's website. The video is part of the Ecomagination marketing campaign promoting environmentally friendly products...... and positioning GE as an eco-friendly corporation. The specific aim of my analytical endeavor is to identify how the meaning-making potentials of language and images are integrated, and how this multimodal integration influences the persuasive communication of knowledge types. Key words: multimodal discourse...... analysis; knowledge communication; environmental discourse; green corporate marketing...

  8. Green marketing, renewables, and free riders: increasing customer demand for a public good

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, R.; Pickle, S.

    1997-09-01

    Retail electricity competition will allow customers to select their own power suppliers and some customers will make purchase decisions based, in part, on their concern for the environment. Green power marketing targets these customers under the assumption that they will pay a premium for ``green`` energy products such as renewable power generation. But renewable energy is not a traditional product because it supplies public goods; for example, a customer supporting renewable energy is unable to capture the environmental benefits that their investment provides to non-participating customers. As with all public goods, there is a risk that few customers will purchase ``green`` power and that many will instead ``free ride`` on others` participation. By free riding, an individual is able to enjoy the benefits of the public good while avoiding payment. This report reviews current green power marketing activities in the electric industry, introduces the extensive academic literature on public goods, free riders, and collective action problems, and explores in detail the implications of this literature for the green marketing of renewable energy. Specifically, the authors highlight the implications of the public goods literature for green power product design and marketing communications strategies. They emphasize four mechanisms that marketers can use to increase customer demand for renewable energy. Though the public goods literature can also contribute insights into the potential rationale for renewable energy policies, they leave most of these implications for future work (see Appendix A for a possible research agenda).

  9. Status and Trends in the U.S. Voluntary Green Power Market (2012 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Heeter, J. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Nicholas, T. [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2013-10-01

    The "voluntary" or "green power" market is that in which consumers and institutions voluntarily purchase renewable energy to match all or part of their electricity needs. Voluntary action provides a revenue stream for renewable energy projects and raises consumer awareness of the benefits of renewable energy. There are numerous ways consumers and institutions can purchase renewable energy. Historically, the voluntary market has consisted of three market sectors: (1) utility green pricing programs (in states with regulated electricity markets), (2) competitive suppliers (in states with restructured electricity markets), and (3) unbundled renewable electricity certificate (REC) markets, where RECs are purchased by consumers separately from electricity ("unbundled").

  10. Status and Trends in the U.S. Voluntary Green Power Market (2016 Data)

    Energy Technology Data Exchange (ETDEWEB)

    O' Shaughnessy, Eric [National Renewable Energy Lab. (NREL), Golden, CO (United States); Heeter, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States); Cook, Jeff [National Renewable Energy Lab. (NREL), Golden, CO (United States); Volpi, Christina [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2017-10-01

    The "voluntary" or "green power" market is that in which consumers and institutions voluntarily purchase renewable energy to match all or part of their electricity needs. Voluntary action provides a revenue stream for renewable energy projects and raises consumer awareness of the benefits of renewable energy. There are numerous ways consumers and institutions can purchase renewable energy. Historically, the voluntary market has consisted of three market sectors: (1) utility green pricing programs (in states with regulated electricity markets), (2) competitive suppliers (in states with restructured electricity markets), and (3) unbundled renewable electricity certificate (REC) markets, where RECs are purchased by consumers separately from electricity ("unbundled").

  11. Status and Trends in the U.S. Voluntary Green Power Market (2016 Data)

    Energy Technology Data Exchange (ETDEWEB)

    OShaughnessy, Eric J [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Volpi, Christina M [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Heeter, Jenny S [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Cook, Jeffrey J [National Renewable Energy Laboratory (NREL), Golden, CO (United States)

    2017-10-02

    Annual report of sales and number of customers in voluntary green power markets, including utility green pricing programs, utility green partnerships, competitive suppliers, unbundled renewable energy certificates, community choice aggregations, power purchase agreements, and community solar.

  12. GREEN MARKETING AND REPRESENTATION OF THE OTHER (An Analysis of Green Image Ad Represented by Teh Kotak Ad, ‘Persembahan dari Alam’ Version

    Directory of Open Access Journals (Sweden)

    Tangguh Okta Wibowo

    2017-12-01

    Full Text Available This paper presents a theoretical link among green marketing of Teh Kotak ad, “Persembahan dari Alam” version. This is an ad telling as if the product of Teh Kotak is truly from nature. In addition, this research explored the portrayal of how this ad contains metaphorical element to juxtapose nature and technology as the same level. In the analysis, this study attempts to use Green marketing theory as a tool for analysis to explore what is the message behind the ad. Moreover, exploring the representation of the portion of the position of gender where the ad uses a woman as the main actor picking tea leaf, as if this ad looks natural. The result of the study revealed that Green marketing showed it competences to cover with political agenda. It is reflected in green image which told that The Kotak is a gift from nature. Overall, this study concludes that green image of this ad relays the hidden meaning, where the main aim is inviting people to buy its product as political agendas. Keywords: Green marketing; gift; Nature; Teh Kotak

  13. Imports as a major complication: liberalisation of the green electricity market in the Netherlands

    International Nuclear Information System (INIS)

    Reijnders, L.

    2002-01-01

    Liberalisation of the green electricity market in the Netherlands has proceeded in a context of relatively generous fiscal incentives and in line with the position that demand is the limiting factor to Dutch green electricity production. The main result was a massive rise of imports partly covered by Renewable Energy Credits and partly virtual in nature, whereas the domestic expansion of green electricity production remained limited. This shows the importance of a supply side focus in designing policies aimed at the expansion of domestic green electricity production in the context of a common market with different incentives in place. (Author)

  14. Green maritime transportation: Market based measures

    DEFF Research Database (Denmark)

    Psaraftis, Harilaos N.

    2016-01-01

    The purpose of this chapter is to introduce the concept of Market Based Measures (MBMs) to reduce Green House Gas (GHG) emissions from ships, and review several distinct MBM proposals that have been under consideration by the International Maritime Organization (IMO). The chapter discusses the me...... the mechanisms used by MBMs, and explores how the concept of the Marginal Abatement Cost (MAC) can be linked to MBMs. It also attempts to discuss the pros and cons of the submitted proposals....

  15. Interactions between the power and green certificate markets

    International Nuclear Information System (INIS)

    Jensen, S.G.; Skytte, K.

    2002-01-01

    The current trend of liberalising the power markets is combined with ambitious deployment plans for power production based on renewable energy supplies. A new policy scheme to ensure this extension has been developed in the form of a green certificate system, with a politically determined target of deployment. In such a system, producers of renewably based electricity receive tradable certificates in proportion to the electricity they produce. The producer can thereby sell these certificates and receive additional revenue apart from the power price. This paper studies the price and consumption effects of such a system. With a simple model we show that the effects are ambiguous. This ambiguity is caused by the interaction between the two markets. Therefore, the green certificate system is difficult to manage if the State has parallel energy targets, such as a desired deployment of renewably based energy and a stabilisation or reduction of the energy consumption. In addition, this complicates the regulation through a deployment target of renewably based power production, as the regulator has to be aware of the different effects, which follow a specific target. Until now, these effects have not been considered in the analyses of the green certificate system when introducing the system, even though it might have considerable consequences for the success of the system. (author)

  16. Green Marketing Potential as Assessed from Consumer's Purchasing Behaviors : The Case of Ghana

    OpenAIRE

    Adinyra, Noamesi; Gligui, Elliot

    2011-01-01

    Green Marketing has become an important strategy in businesses since the international rise of environmental awareness among countries. With greater awareness rising among the public, especially with reference to the global warming and climate change phenomenon, people have become cautious with regards to their purchases, specifically towards the nature of purchased products. As green marketing continues therefore to evolve not only into a strategy but into a platform across the world, Ghana ...

  17. THE NEW RULES OF GREEN MARKETING- A BOOK REVIEW

    OpenAIRE

    Raluca-Mihaela SANDU

    2016-01-01

    This paper’s purpose is to provide a review of the book ”The New Rules of Green Marketing. Strategies, Tools and Inspiration for Sustainable Branding” (2011) written by Jacquelyn A. Ottman. In this sense, the book is analyzed from a personal point of view, but exposed as objective as possible. In recent years, people’s attitude changed from skepticism to positivism in what concerns green products and the trend is to include them into their lives as usual commodities. This book essentializes t...

  18. Green power marketing

    Energy Technology Data Exchange (ETDEWEB)

    Wiltshire, S. [Selectpower Inc., Guelph, ON (Canada)

    2005-07-01

    Selectpower Inc. is an unregulated affiliate of Guelph Hydro and was formed to market green energy alternatives. Details of their Selectwind program were reviewed in this presentation. The program is available to both individuals and organizations. Customers sign a 3 or 5 year agreement to purchase monthly blocks of wind energy at a premium of $6.53 per month, which is billed on their Hydro bill. Details of the program's business strategy and branding policy were presented. The program markets itself by using full page colour newspaper ads, direct mailing and making forms available at Selectpower retail stores, mall kiosks and community events. In addition, Selectwind leaders are profiled in Enernews, and also have a quarterly newsletter. An example of an order form was provided, as well as an outline of Selectwind educational materials and details of their quality assurance procedures, EcoLogo certification and guarantees. Fifty percent of customers currently buy more than 100 kWh per month, and several customers buy 100 per cent equivalent of their electricity use as Selectwind. Minimum Selectwind purchase is 1200 kWh per year with a 3 year contract. Approximately 100 MWh are purchased every month, and 3,607,494 kWh have been sold for the life of the contracts. Selectwind's combined emissions reduction commitments are 3,206 tonnes of CO{sub 2}. It was observed that 45,000 Ontario customer using wind energy represented 6.2 MW of installed capacity. refs., tabs., figs.

  19. Green certificate trading in the Netherlands in the prospect of the European electricity market

    International Nuclear Information System (INIS)

    Dinica, Valentina; Arentsen, Maarten J.

    2003-01-01

    The support system for green electricity in the Netherlands has been one of the most complex and complicated systems across Europe. A voluntary trade of green certificates--or green labels--was one of the schemes used in the policy models of the 1990s. The liberalization of the electricity market has attracted substantial changes in the degree and nature of commitment by energy companies and political authorities for renewable electricity. In 2001, a new mechanism for the voluntary trade of green certificates has become operational, replacing the green label trade system one terminated in the end of 2000. This paper presents the two systems of green certificates' trade developed in the Netherlands and discusses their market stimulation potential in the very different economic and industrial circumstances that has surrounded each of them. The paper argues for a need to enable a support system that reduces investment risks as much as possible, and removes the residual, but still strong, institutional, administrative and social barriers for renewables' deployment. But before this, a clear governmental vision on the role of renewables in current energy supply systems is first needed, backed by a coherent policy and sufficient support along the economic dimension of renewables' market diffusion

  20. The Italian Green Certificates market between uncertainty and opportunities

    International Nuclear Information System (INIS)

    Lorenzoni, Arturo

    2003-01-01

    With the overall reform of the electricity industry in 1999, Italy has started the implementation of a new support mechanism for renewable energy sources that is based upon a Green Certificates market. Such certificates will be delivered for 8 years for electricity production to renewable power plants commissioned after 31 March 1999. All the electricity production based on non-renewable energy sources and import have an obligation to cover 2% of its total with Green Certificates. This support mechanism is open to foreign production, but only from countries with reciprocal opportunities for Italian production. The new market has formally started on January 2002, even if some important rules have not yet been defined. This paper describes the new support mechanism, investigates the critical aspects for its activation and shows some possible trends for the quantity of the supplied certificates and their prices in the coming years

  1. 76 FR 25328 - New Mexico Green Initiatives, LLC; Supplemental Notice That Initial Market-Based Rate Filing...

    Science.gov (United States)

    2011-05-04

    ... Mexico Green Initiatives, LLC's application for market-based rate authority, with an accompanying rate... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-3431-000] New Mexico Green Initiatives, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for...

  2. Media attention and the market for "green" consumer products

    DEFF Research Database (Denmark)

    Thøgersen, John

    Environmental protection has been an issue with remarkable staying power on the public agenda in Europe and North America in the past two to three decades (Dunlap, 2002) and many companies have prospered by seizing the opportunities offered by the growing "green" market. However, now...... of drama, and misconduct in businesses with a "green" image has a taste of hypocrisy, both of which make for highly newsworthy events. Hence, despite a large and loyal customer base, many "green" companies now find themselves in a much more hostile environment than a decade ago....... there are signs of a general "counter attack" being or-chestrated against the "greens." In this paper I survey the evidence regarding an "issue-attention" cycle (Downs, 1972) in environmental concern in Western Europe and North America and discus the role of the news media in creating the cycle. It is well...

  3. Using the market at a cost: How the introduction of green certificates in Sweden lead to market inefficiencies

    International Nuclear Information System (INIS)

    Sundqvist, Thomas; Nilsson, Mats

    2005-01-01

    The paper examines the transactions costs in the Swedish electricity retail market arising as a result of the implementation of a green certificate system. Since transaction costs cannot be measured directly, we analyze the margin between what the retailers pay for the certificates and what they charge the end-users for the certificate service. Our results show the necessity to put either market or regulatory pressure on the retailers. There are strong indications that the retailers have used the green certificate market to extract oligopoly rents. We propose that the competitive pressure on the retailers should be strengthened by, for example, shifting the quota obligation to the retailers and/or by including the pricing of the certificate-service in the end-user price of electricity. Furthermore, we restate the obvious fact that the number of policy instruments implemented in a particular market matters insofar that each and every policy will create transaction costs. (Author)

  4. Financial risks for green electricity investors and producers in a tradable green certificate market

    International Nuclear Information System (INIS)

    Lemming, Jacob

    2003-01-01

    This paper analyzes financial risks in a market for tradable green certificates (TGC) from two perspectives; existing renewable producers and potential investors in new renewable electricity generation capacity. The equilibrium pricing mechanism for a consumer-based TGC market is described and a market with wind turbines as the sole renewable technology is analyzed. In this framework, TGC prices and fluctuations in production from wind turbines will be negatively correlated and, as a result, TGC price fluctuations can actually help decrease the total financial risk. Based on this recognition, analytical expressions for revenue-variance-minimizing trading strategies are derived and an analysis of the demand and supply for financial hedging is used to show that forward contracts will be traded at a risk premium

  5. Status and Trends in the U.S. Voluntary Green Power Market (2012 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Heeter, J.; Nicholas, T.

    2013-10-01

    Voluntary green power markets are those in which consumers and institutions voluntarily purchase renewable energy to match their electricity needs. Voluntary action provides a revenue stream for renewable energy projects and raises consumer awareness of the benefits of renewable energy. These markets continued to exhibit growth and stimulate renewable energy development in 2012. This paper reviews the voluntary market and identifies market trends.

  6. A STUDY OF THE ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT AS A COMPETITIVE ADVANTAGE IN GREEN MARKETING

    Directory of Open Access Journals (Sweden)

    Reza Esmaeilpour

    2012-10-01

    Full Text Available Customer relationship management is considered as a strategic necessity in all organizations. Today, companies and organizations have to consider the preservation of environment in their activities in order to gain customers’ satisfaction, perform social responsibilities, and protect consumers’ rights. Regarding these green marketing mixtures, the present research aims at studying the role of customer relationship management as a competitive advantage in green marketing on health and cosmetic products. Here, four marketing mixtures (product, promotion, place, and price were defined as the research variables. Out of the total subjects that included all shops selling these products in the city of Rasht, a sample population of 131 shopkeepers was chosen to indicate the degree of their attention to selling green products and the degree of customers’ attention to buying green products. The present research is an analytic-descriptive one. A researcher- made questionnaire standardized through Cronbach’s alpha was used to collect data. Then, the data collected were analyzed by SPSS 15, t-test of tow independent samples, and variance analysis. It was finally indicated that there was meaningful relationship between customer relationship management and the mixture elements of green marketing.

  7. A study on the effect of green marketing on consumers’ purchasing intention

    Directory of Open Access Journals (Sweden)

    Mehdy Fallah

    2014-03-01

    Full Text Available During the past two decades, there have been significant damages on environment such as ozone layer depletion, global warming effects, etc. and people are getting more concerned about taking necessary actions to help environment. The purpose of this paper is to study the effect of green marketing on consumers’ purchasing intention in dairy industry. The proposed study designs a questionnaire and distributes it among 154 randomly selected people who purchase dairy products in four different regions of city of Babol, located in north region of Iran. Using structural equation modeling, the study has detected that green marketing influences on consumers’ purchasing intention, positively.

  8. The duty to inform the public about the Rocky Flats plutonium processing plant and impact on public awareness and the real-estate market in the Denver/Boulder area (Colorado, U.S.A.)

    International Nuclear Information System (INIS)

    Stagl, R.

    1986-01-01

    The study deals with the impact of information about technological hazards on the local population's state of knowledge, risk awareness, and attitude towards the Rocky Flats plant, a plutonium processing plant for the fabrication of nuclear missile war-heads, and with the question of whether the 'disclosure' of the hazardous nature of the installation really entailed economic disadvantages for the real-estate market in the area, as was presumed. The results concluded by the author are that two information brochures distributed in 1979 and 1982 did not have an impact on the local population's behaviour but could not win them over to a positive attitude towards the installation. The presumed negative effects on the housing and real-estate market in the area could not be verified. Price structures within and without the 10 mile zone around the Rocky Flat plant developed in response to usual market conditions. (orig./HSCH) [de

  9. Is 'green finance' actually green? 'Make The Planet Great Again' or 'Green-washing', we must choose. Report on green bonds and climate bonds

    International Nuclear Information System (INIS)

    Combes, Maxime; Plihon, Dominique; Zippert, Jean-Sebastien; Chaussalet, Alexis; Planche, Jeanne; Poulain, Melanie

    2017-12-01

    As Paris dreams of becoming the capital of green finance, the author proposes a discussion of the emerging market of green bonds, and formulates a set of recommendations for this new financial instrument not to be polluted by green-washing operations. He first describes what a green bond is, and then comments what the green bond market represents, discusses development perspectives for this market, comments the Paris dream of becoming the world capital of a green and sustainable finance. He explains why this green bond market appears to be so interesting, and what guarantees that a green bond will finance green projects. He discusses the role of rating agencies, whether the emitter of a green bond must be green, and the impact of green bonds on climate, on the environment and on populations. He discusses the possible evolution towards a constraining regulation, and examines whether this system can be an operational financing source for energy transition. Recommendations concern the market regulation by public authorities, the creation of a new rating agency for green finance, how to make the world bond market climate-compatible, and the creation of other financing channels for actors who have no access to the bond market

  10. PENGARUH GREEN MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK UNILEVER (STUDI KASUS MASYARAKAT KOTA BANDUNG

    Directory of Open Access Journals (Sweden)

    Khaya Widelia

    2016-03-01

    Full Text Available Abstract - The tendency of current consumption patterns began to shift in environmentally friendly products. This can be seen from the development of Green Marketing in Indonesia, especially in Bandung. Shifting patterns of life has become the people's choice to meet the needs of a healthy life. Currently the company uses Corporate Social Responsibility strategy to encourage consumers and employees in real action. This research uses descriptive research design and verification with the calculation of linear regression. The population in this study were people in Bandung, with a sample of 400 respondents. The results showed that green marketing is not significantly influence the purchasing decisions of consumers due to lack of knowledge about Unilever products that are environmentally friendly, and Corporate Social Responsibility significantly influence the purchasing decision, because PT. Unilever heavily in informing about Corporate Social Responsibility program that is used to customers or prospective customers. Keywords: Green Marketing, Corporate Social Responsibility, Purchasing Decision. Abstrak - Kecenderungan pola konsumsi saat ini mulai beralih pada produk ramah lingkungan. Hal ini terlihat dari perkembangan Green Marketing di Indonesia, khususnya di Kota Bandung. Pergeseran pola hidup ini telah menjadi pilihan masyarakat untuk memenuhi kebutuhan hidup sehat. Saat ini perusahaan menggunakan strategi Corporate Social Responsibility untuk mengajak konsumen dan karyawan perusahaan dalam aksi nyata. Penelitian ini menggunakan desain riset deskriptif dan verifikatif, dengan perhitungan regresi linier berganda. Populasi dalam penelitian ini adalah masyarakat Kota Bandung dengan sampel sebanyak 400 responden. Hasil penelitian menunjukkan bahwa green marketing tidak berpengaruh signifikan terhadap keputusan pembelian yang disebabkan kurangnya pengetahuan konsumen tentang produk Unilever yang ramah lingkungan, dan Corporate Social Responsibility

  11. Oligopolistic differentiation of the Colombian green bean coffee in the US market

    Directory of Open Access Journals (Sweden)

    Andrés Julián Rendón Cardona

    2013-06-01

    Full Text Available New Empirical Industrial Organization (NEIO literature notes that imperfect foreign competition among commodities may be characterized by prices, quantities and product differentiation. This paper shows that the effectiveness of the differentiation strategy of Colombian green bean coffee in the US market has caused Colombia to compete in terms of quantities with its major opponent, Brazil. In order to show it, this paper brings a set of models which allow us to identify the competitive structure followed by Brazil and Colombia in the United States market of green bean coffee imports. These models are evaluated through a likelihood ratio test to determine which of them best explains the data. Stackelberg is the best model showing Brazil’s leadership in terms of quantities.

  12. GREEN MARKETING ROLE IN WASTE MANAGEMENT

    Directory of Open Access Journals (Sweden)

    Corina Anamaria IOAN

    2014-12-01

    Full Text Available This study have exploratory character, aiming to conduct an analysis of the terminology used in the ecomarketing, and the way to approach green- marketing and waste collection activities in Romania. Aside from ecological waste management process and we consider the economic component of sustainable development, supported component of the legal aspects related to the subject. In other words, in this paper we intend to analyze in terms of terminology, legal and environmental policies but the most important aspects of waste management in companies in Romania. The importance of the study is on both the analysis corroborated information relating to waste collection in Romania, and the SWOT analysis performed on the present situation in Romania.

  13. The Effectiveness of the Multilateral Coalition to Develop a Green Agricultural Products Market in China Based on a TU Cooperative Game Analysis

    Directory of Open Access Journals (Sweden)

    Mingjun Deng

    2018-05-01

    Full Text Available Green agriculture can improve biodiversity, increase farmers’ income, reduce agricultural non-point source pollution, solve food safety issues, and will be an important way to promote sustainable development in China. At present, the green transformation of China’s agriculture has encountered a bottleneck in the development of a green agricultural product market. How to develop a green agricultural product market has become an issue worthy of in-depth study in the academia. Previous studies have already given persuasive explanations for the inability to form a green agricultural product market, but few have explored its development path from the angle of cooperation. By employing the method of a Transferable Utilities (TU cooperative game, and based on theoretical analyses and hypothetical data, this thesis aims to prove the effectiveness of the multilateral coalition to develop the green agricultural product market in China. The results show the effectiveness of the developed model of the green agricultural product market in which producers, consumers, food safety inspection departments, and e-commerce platforms cooperate with each other. This model meets the objective needs of the times and that of the market economy. According to the marginal contribution value of participants in different coalition orders, this thesis finds 6 kinds of coalition orders. When producers and consumers of green agricultural products enter the coalition in the last place, the marginal contribution value is maximized, which reflects the importance of the supply side and demand side of green agricultural products. In other words, the development of the green agricultural product market is a dynamic process—determined by consumers and promoted by producers—in which both sides promote and restrict each other. Finally, this article presents two policy recommendations: at the national level, to clearly proposes a strategy to build a green agricultural product e

  14. Cheat Electricity? The Political Economy of Green Electricity Delivery on the Dutch Market for Households and Small Business

    OpenAIRE

    J. A. M. Hufen

    2016-01-01

    The European Commission’s renewable energy directive introduced a market-based Guarantees of Origin (GO)-trade system that gives consumers the choice of buying “real” green energy. This has been successful, as the market share of Dutch households that buy green energy grew to 64% in 2015. However, societal organizations are dissatisfied with the green energy offered, categorizing it as “cheat” electricity. This article aims to solve this riddle of a successful product created under the GO-tra...

  15. The Green Marketing at Work: The Push-Pull Effects of the Green Communication Strategies

    OpenAIRE

    Victor Danciu

    2012-01-01

    The constant deterioration of the environment and the bad effects on the quality of life cause many challenges for the businesses, consumers and governments. These require a new philosophy of living and new solutions which must be incorporated in the concept of sustainable development. The goal of this paper is to outline the particular effects of putting into practice a new green marketing paradigm which should incorporate the sustainable development issue. We emphasize the contribution of t...

  16. The Impact of Corporate Sustainability Strategies on the Financial Performance of Romanian Companies in the Context of Green Marketing

    Directory of Open Access Journals (Sweden)

    Marian Siminică

    2015-08-01

    Full Text Available The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability strategies implemented on their financial performance. The research of business sustainability strategies in 31 top performing companies in Romania is conducted by analyzing their green marketing initiatives, the ability to communicate online current and past Corporate Sustainability (CS actions (substantive action and their future commitments towards green marketing (symbolic action. The authors also analyzed the impact of companies’ dimensions on their green performance and commitment, substantiating that the size of a company is a significant influential factor. The analysis of the impact of substantive and symbolic action on the financial performance of the companies shows that there is not a significant correlation between these indicators.

  17. Rocky road in the Rockies: Challenges to biodiversity

    Science.gov (United States)

    Tomback, Diana F.; Kendall, Katherine C.; Baron, Jill S.

    2002-01-01

    To people worldwide, the Rocky Mountains of the United States and Canada represent a last bastion of nature in its purest and rawest form-unspoiled forests teeming with elk and deer stalked by mountain lions and grizzly bears; bald eagles nesting near lakes and rivers; fat, feisty native trout in rushing mountain streams; and dazzling arrays of wildflowers in lush meadows. In fact, the total biodiversity of the Rocky Mountains is considerable, with relatively high diversity in birds, mammals, butterflies, reptiles, and conifers (Ricketts et al. 1999) and with geographic variation in the flora and fauna of alpine, forest, foothill, and adjacent shortgrass prairie and shrub communities over more than 20 degrees of latitude and more than 10' of longitude. Although the biodiversity of most North American regions has declined because of anthropogenic influences, the perception remains that the biodiversity of the Rocky Mountains is intact. This view exists in part because the Rocky Mountains are remote from urban centers, in part because so much of the land comprises protected areas such as national parks and wilderness areas, and in part because of wishful thinking-that nothing bad could happen to the biodiversity that is so much a part of the history, national self-image, legends, nature films, and movies of the United States and Canada. Despite modern technology and the homogenization and globalization of their cities and towns, at heart North Americans still regard their land as the New World, with pristine nature and untamed landscapes epitomized by the Rockies. The reality is that the biodiversity of the Rocky Mountains has not been free of anthropogenic influences since the West was settled in the 1800s, and in fact it was altered by Native Americans for centuries prior to settlement. A number of escalating problems and consequences of management choices are currently changing Rocky Mountain ecological communities at a dizzying pace. In Order to maintain some

  18. Norms and economic motivation in the Swedish green electricity market

    International Nuclear Information System (INIS)

    Ek, Kristina; Soederholm, Patrik

    2008-01-01

    The purpose of this paper is to provide an econometric analysis of the most important determinants of Swedish households' choice to pay a price premium for 'green' electricity. We draw on recent developments in the literature on integrating norm-motivated behavior into neoclassical consumer theory, and assume that individuals have a preference for keeping a self-image as a morally responsible person. Consumer behavior in the 'green market place' will then be heavily determined by how purchases of different goods affect this self-image. The analysis is based on postal survey responses from 655 Swedish households, which are analyzed within a binary choice econometric framework. The results indicate that the impact of choosing 'green' on the household budget largely influences the choice between 'green' and 'brown' electricity, as does the degree of perceived personal responsibility for the issue and the felt ability to affect the outcome in a positive way. We find limited support for the notion that perceptions about others' behavior in general affect individual moral norms and ultimately expressed behavior, but this is also complemented by the influence of explicit social influence. The difficulty in observing others' purchases makes it however difficult to distinguish between social and moral norms in the case of 'green' electricity. (author)

  19. Fair Division of Costs in Green Energy Markets

    DEFF Research Database (Denmark)

    Hougaard, Jens Leth; Kronborg, Dorte; Smilgins, Aleksandrs

    2017-01-01

    This paper considers cost allocation in networks where agents are characterized by stochastic demand and supply of a non-storable good, e.g. green energy. The grid itself creates possibilities of exchanging energy between agents and we propose to allocate common costs in proportion to the economi...... gain of being part of the grid. Our model includes a set of fundamental requirements for the associated trading platform. In particular, it is argued that a suitable mechanism deviates from a traditional market. The approach is illustrated by simulations....

  20. Online marketing of green electricity in Germany—A content analysis of providers’ websites

    International Nuclear Information System (INIS)

    Herbes, Carsten; Ramme, Iris

    2014-01-01

    There is an increasing body of research on consumer preferences concerning electricity from renewable resources. The purpose of this study is to analyze how providers’ online marketing in one of the most developed markets for green energy can be improved. We conducted a content analysis of nearly 480 providers’ websites, examining as many as 620 products. We found that energy providers’ communication seems to be in line with academic research on potential customer benefits (utilitarian benefits, “warm glow”, nature experience). However, communication could be improved by giving more detailed information on the impact of the consumer's decision, e.g. by giving numbers on CO 2 -emissions saved. Moreover, providers could improve the effectiveness of their visual messages by using more pictures related to renewable energy. Further, self-expressive benefits of buying green energy could be created by offering merchandise articles symbolizing the contribution a consumer makes by choosing a green tariff. When comparing purely green energy providers to other providers, we found that the former offer a wider choice as well as more products supporting new renewable installations. Important implications for policy makers aiming to phase out alternative energy subsidies emerge from our findings. - Highlights: • We examine more than 600 product pages of green electricity providers in Germany. • We analyze providers’ product and communication policy. • Providers aptly address utilitarian and some psychological customer benefits. • Self-expressive benefits of buying green energy are not yet addressed. • Visual language and level of detail of information can be improved

  1. Influence given to psychological stress of marketing and green tea beverage

    OpenAIRE

    桑原,早希; 古川,真一

    2011-01-01

    As for the polyphenol of a noteworthy tea leaf, the expectation for the effect of the stress relaxation is great, and the research is actively done recently. In the present study, the effect of the stress relaxation of marketing and green the tea beverage was pursued by using the saliva amylase enzyme weighing device and the peripheral-blood tube monitor device paying attention to the catechin kind of one of the tea leaf polyphenol. When a total anti oxidative potency of marketing and gre...

  2. Probabilistic decision model of wind power investment and influence of green power market

    International Nuclear Information System (INIS)

    Gillenwater, Michael

    2013-01-01

    This paper presents results from a model of a representative wind power investor's decision making process using a Monte Carlo simulation of a project financial analysis. Data, in the form of probability distribution functions (PDFs) for key input variables were collected from interviews with investors and other professionals active in the U.S. wind power industry using a formal expert elicitation protocol. This study presents the first quantitative estimates of the effect of the U.S. voluntary Renewable Energy Certificate (REC) market on renewable energy generation. The results indicate that the investment decisions of wind power project developers in the United States are unlikely to have been altered by the voluntary REC market. The problem with the current voluntary REC market is that it does not offer developers a reliable risk-adjusted revenue stream. Consequently, the claims by U.S. green power retailers and promoters that voluntary market RECs result in additional wind power projects lack credibility. Even dramatic increases in voluntary market REC prices, in the absence of long-term contracts, were found to have only a small effect on investor behavior. - Highlights: • I use a formal expert elicitation to collect data from wind power investors. • I use a Monte Carlo model to look at the influence of Renewable Energy Certificates on investment. • Investment decisions are unlikely to have been altered by the voluntary REC market. • Claims that the U.S. green power market result in additional wind power lack credibility

  3. Measuring the influence of the greening design of the building environment on the urban real estate market in Taiwan

    Energy Technology Data Exchange (ETDEWEB)

    Chang, Kuei-Feng [Department of Real Estate Management, National Pingtung Institute of Commerce (China); Chou, Po-Cheng [Department of Interior Design, Shu-Te University, Kaohsiung County (China)

    2010-10-15

    To address the worsening problems of global warming and the urban heat island effect, ecological cities and building environment greening are being promoted in population-dense urban areas domestically and abroad. For example, the Japanese Ministry of Land, Infrastructure, Transport, and Tourism announced the CASBEE-HI (Heat Island) assessment system in 2008 as a response to worsening urban warming and urban heat island effects. The Ministry implemented ''Building Space Greening Plans'' in Tokyo, Osaka, and other cities, enforcing by law the effective reduction of urban temperatures and improving urban living environments and alleviating the threat of urban ecological disasters. Therefore, this study integrates Taiwan domestic and foreign building space greening design, derived greening benefits, implementation promotion methods, and greening design policies as measurement constructs to examine the mutual influence between different constructs and to analyze the degree of influence on the urban real estate market. From the result, demonstrating that building space environment greening design does bring about positive benefits. In addition, the greening benefit was shown to have a positive impact on the urban real estate market. At the same time, greening promotion implementation method and urban policy standard both had a positive impact on the urban real estate market, demonstrating that government promotion of building environment greening design through urban design policy means is acceptable to the public. (author)

  4. Is green energy expensive? Empirical evidence from the Spanish electricity market

    International Nuclear Information System (INIS)

    Ciarreta, Aitor; Espinosa, Maria Paz; Pizarro-Irizar, Cristina

    2014-01-01

    Renewable energy promotion and its cost are at the heart of the energy policy debate in many countries. The question from an economic perspective is how expensive the promotion of renewable sources through price-based incentive schemes is. This paper addresses this issue empirically. We analyze the Spanish electricity market during the period 2008–2012, where renewable energy production rose by 57%. To determine how expensive it was, we first measure the savings due to the spot price reduction driven by the merit order effect and, second, we compute the amount paid as incentives to green energy by the electricity system; the difference between the two is the net cost of green energy to the electricity markets. We present aggregate results for renewable sources as a whole, as well as individual results for each technology. We show that at the initial stages, when renewable capacity was low, green energy promotion paid for itself (2008–2009); however, from 2010 on, when renewable production reached a relatively high level, it started to impose a positive net cost on the system. Finally, we found substantial differences among technologies: wind energy implied the lowest net cost, while solar photovoltaic was the most expensive. - Highlights: • The combination of feed-in tariffs and premiums has been an effective instrument in the promotion of renewable electricity in Spain. • Significant reduction of the daily market price due to RES-E. • Considering the subsidies to RES-E this energy might seem rather expensive for the Spanish electricity system since 2010. • Substantial differences among technologies: wind energy implied the lowest net cost, while solar photovoltaic was the most expensive

  5. Green certificates and greenhouse gas emissions certificates - Instruments of the liberalized electricity market in Romania

    International Nuclear Information System (INIS)

    Matei, Magdalena; Salisteanu, Cornel; Enescu, Diana; Ene, Simona; Matei, Lucian; Marinescu, Mihai

    2006-01-01

    Governmental Decision No. 443/2003 and GD 1892 / 2004 aimed to the harmonization of the Romanian legislative framework with EU Directive 2001/77/EC which purposes to promote an increasing in the contribution of RES to electricity production in the internal market for electricity. In Romania's case green certificate system was adopted with mandatory quotas for suppliers as a national target for 2010 of 33 % of total consumption to be covered by electricity produced from renewable energy sources. The annual maximum and minimum value for Green Certificates trading is 24 Euro/certificate and 42 Euro/certificate, respectively. Suppliers are obliged to buy yearly a number of Green certificates equal with the mandatory quota multiplied with the amount of electricity sold yearly to their final consumers. The additional price received for the Green Certificates sold is determined on a parallel market, separated from the electricity market, where the environmental benefits of the 'clean' electricity production are traded. The regulator can modify these quotas established by Government Decision when the installed capacity in the power plants which use RES cannot secure the demand of Green Certificates; This system was introduced in November 2005. The number of issued green certificates in 2005 was only 345, so by ANRE Order no. 46 / 2005, the mandatory quota for 2005 was reduced at 2.6% from legal quota established for 2005. In the first month of 2006 5997 Green Certificates were sold at the price of 146 RON. Emissions trading is the most compatible flexible mechanisms of Kyoto Protocol with deregulated electricity markets. The Directive 2003/87/CE referring at CO 2 emission trading within Europe came into force and till 31 March 2004 all the countries had to present to the Commission their national plan to comply with Directive's rules. There is great uncertainty worldwide on how GHG emissions reduction and trading schemes will develop. Previous visions of a single (Kyoto

  6. The role of the water footprint in the context of green marketing.

    Science.gov (United States)

    Symeonidou, Stella; Vagiona, Dimitra

    2018-04-03

    The environmental degradation, because of various factors, such as climate change, human activities, increase of population globally, etc. have brought on pressures on the fresh water supplies that vary on time and space. Consequently, economic, environmental, and social tools have emerged known as footprints, in an effort to examine and measure the needs and consequences of humanity on the Earth's life support systems and take measures towards sustainable development. Furthermore, the constantly worsening environmental conditions have resulted in the cultivation of a green culture among society stakeholders that brought on terms such as green marketing and green products. This paper deals with the water footprint (WF) concept and an effort is performed, to explore through a literature review, in which ways it can contribute to the sustainable development of water use, in the context of green marketing (GM) strategies. The approach of the analysis is based on the discrimination to the following aspects: international scale, national and subnational scale, farmers, business, and consumers, in order to track the affection of each part in water issues. The main findings of the literature review showed that the aforementioned factors are playing a key role in protecting water recourses, by the way they formulate their water use and they are interrelated and interdependent. WFs can be useful in the context of GM, by providing helpful information about direct and indirect water consumption, to every contributor factor in supply chains, to consumers, governments, and water managers.

  7. Norms and economic motivation in the Swedish green electricity market

    Energy Technology Data Exchange (ETDEWEB)

    Ek, Kristina; Soederholm, Patrik [Luleaa University of Technology, Economics Unit, 971 87 Luleaa (Sweden)

    2008-12-01

    The purpose of this paper is to provide an econometric analysis of the most important determinants of Swedish households' choice to pay a price premium for 'green' electricity. We draw on recent developments in the literature on integrating norm-motivated behavior into neoclassical consumer theory, and assume that individuals have a preference for keeping a self-image as a morally responsible person. Consumer behavior in the 'green market place' will then be heavily determined by how purchases of different goods affect this self-image. The analysis is based on postal survey responses from 655 Swedish households, which are analyzed within a binary choice econometric framework. The results indicate that the impact of choosing 'green' on the household budget largely influences the choice between 'green' and 'brown' electricity, as does the degree of perceived personal responsibility for the issue and the felt ability to affect the outcome in a positive way. We find limited support for the notion that perceptions about others' behavior in general affect individual moral norms and ultimately expressed behavior, but this is also complemented by the influence of explicit social influence. The difficulty in observing others' purchases makes it however difficult to distinguish between social and moral norms in the case of 'green' electricity. (author)

  8. Green power marketing. Volume 1

    Energy Technology Data Exchange (ETDEWEB)

    Wiltshire, S. [Selectpower Inc., Guelph, ON (Canada)

    2005-07-01

    Selectpower Inc. is an unregulated affiliate of Guelph Hydro and was formed to market green energy alternatives. Details of their Selectwind program were reviewed in this presentation. The program is available to both individuals and organizations. Customers sign a 3 or 5 year agreement to purchase monthly blocks of wind energy at a premium of $6.53 per month, which is billed on their Hydro bill. Details of the program's business strategy and branding policy were presented. The program markets itself by using full page colour newspaper ads, direct mailing and making forms available at Selectpower retail stores, mall kiosks and community events. In addition, Selectwind leaders are profiled in Enernews, and also have a quarterly newsletter. An example of an order form was provided, as well as an outline of Selectwind educational materials and details of their quality assurance procedures, EcoLogo certification and guarantees. Fifty percent of customers currently buy more than 100 kWh per month, and several customers buy 100 per cent equivalent of their electricity use as Selectwind. Minimum Selectwind purchase is 1200 kWh per year with a 3 year contract. Approximately 100 MWh are purchased every month, and 3,607,494 kWh have been sold for the life of the contracts. Selectwind's combined emissions reduction commitments are 3,206 tonnes of CO{sub 2}. It was observed that 45,000 Ontario customer using wind energy represented 6.2 MW of installed capacity. refs., tabs., figs.

  9. Green power marketing. Volume 1

    International Nuclear Information System (INIS)

    Wiltshire, S.

    2005-01-01

    Selectpower Inc. is an unregulated affiliate of Guelph Hydro and was formed to market green energy alternatives. Details of their Selectwind program were reviewed in this presentation. The program is available to both individuals and organizations. Customers sign a 3 or 5 year agreement to purchase monthly blocks of wind energy at a premium of $6.53 per month, which is billed on their Hydro bill. Details of the program's business strategy and branding policy were presented. The program markets itself by using full page colour newspaper ads, direct mailing and making forms available at Selectpower retail stores, mall kiosks and community events. In addition, Selectwind leaders are profiled in Enernews, and also have a quarterly newsletter. An example of an order form was provided, as well as an outline of Selectwind educational materials and details of their quality assurance procedures, EcoLogo certification and guarantees. Fifty percent of customers currently buy more than 100 kWh per month, and several customers buy 100 per cent equivalent of their electricity use as Selectwind. Minimum Selectwind purchase is 1200 kWh per year with a 3 year contract. Approximately 100 MWh are purchased every month, and 3,607,494 kWh have been sold for the life of the contracts. Selectwind's combined emissions reduction commitments are 3,206 tonnes of CO 2 . It was observed that 45,000 Ontario customer using wind energy represented 6.2 MW of installed capacity. refs., tabs., figs

  10. GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN

    OpenAIRE

    Imam Santoso; Rengganis Fitriani

    2016-01-01

    Environmental problems become one of the strategic issues in achieving global competitiveness. One of the issues is products that are made from environmental friendly materials or known as green product. Furthermore, in green products marketing, the company also uses green packaging and green advertising concept. This study aimed to analyze the effect of green packaging, green products, and green advertising on consumer perception and purchasing intention. The study was conducted in Ketawangg...

  11. MARKETING STRATEGY FOR START UP BUSINESS OF BROILER PEKING DUCK FARM WITH ECO-GREEN INTEGRATED

    OpenAIRE

    Silitonga N.; Syah T.Y.R.; Erni N.

    2018-01-01

    The increasing number and the rate of Banten population growth from year to year make it as a potential market which is quite large for the development of broiler duck farming business in the future. In this case, intensive system broiler Peking duck farming which is integrated, economic, and eco-green intensive, eco-green commonly utilizes Azolla microphylla and flour of pluchea leaves and other germ plasmas as the feed supplements. As a company in Peking duck farming with Eco Green concept,...

  12. Study 5: certification and green electric power market; Etude 5: certification et marche de l'electricite ''Verte''

    Energy Technology Data Exchange (ETDEWEB)

    Martin, P.E. [Observ' ER, 75 - Paris (France)

    2000-07-01

    The term green electric power, characterizes today the electric power development, from the renewable energies. Whether this development is governed by the market, the government intervention is always necessary. The fiscality is a preferential way where this complementarity between policy and market may hold. The ADEME asks for a study which presents the californian market of the green electric power, the netherlands system of green certificates and the extension to the european scale. This report deals with these three scopes after a recall and the clarification of the concepts. (A.L.B.)

  13. Green Buildings in Denmark – From radical ecology to consumer oriented market approaches?

    DEFF Research Database (Denmark)

    Jensen, Jesper Ole; Gram-Hanssen, Kirsten

    2004-01-01

    Gram-Hanssen and Jensen explore the development of green buildings in Denmark over the last three decades, identifying differences in design philosophies and techniques. They look at four approaches to green buildings: as energy-saving devices, as ecological grassroots alternatives, as subsidised...... large-scale urban projects, and as consumer products in a market approach. Using detailed case descriptions, the chapter asks to what extent it is possible to define some buildings or some approaches as more 'green' than others. The authors suggest that in order to more fully understand sustainable...... buildings we must account for the social structuring of both the identification of environmental problems and their resulting embodiment in built form....

  14. Characteristic and Preferences of Green Consumer Stratification As Bases to Formulating Marketing Strategies of Ecolabel-Certified Furniture

    OpenAIRE

    Ririn Wulandari; Budi Suharjo; Agus W. Soehadi; Herry Purnomo

    2012-01-01

    International furniture markets certify ecolabel has been growing, but the domestic market has not yet developed. Unfortunate, because these products have two advantages that ensure environmental sustainability and promote a furniture market. This study was expected to open and developed the domestic market for ecolabel-certified furniture. The aim of this study was to develop marketing strategies for ecolabel-certified furniture on each of green consumer stratifications. Consumer stratificat...

  15. The Influence of Environmental Friendliness on Green Trust: The Mediation Effects of Green Satisfaction and Green Perceived Quality

    Directory of Open Access Journals (Sweden)

    Yu-Shan Chen

    2015-07-01

    Full Text Available As global green trends became more prevalent, green marketing also developed into an important issue. Although prior literature explored the main factors affecting green trust, it was inconclusive as to how environmental friendliness could affect the green trust in green marketing. This study aims to focus on the positive influence of environmental friendliness on green trust, and explore the mediation effects of green satisfaction and green perceived quality. This study undertakes an empirical study by means of questionnaire survey. The respondents are consumers who have experience purchasing green products. This study applies structural equation modeling (SEM to test the hypotheses. The findings of this study indicate that (1 environmental friendliness has a significant positive impact on green satisfaction, green perceived quality, and green trust; (2 both green satisfaction and green perceived quality positively affect green trust; and (3 green satisfaction and green perceived quality partially mediate the positive relationship between environmental friendliness and green trust.

  16. Determinant Factors of Green Marketing Adoption in the Hospitality Sector

    OpenAIRE

    Vlad, Liviu B.; Vasile, Dragos C.; Macovei, Octav-Ionut; Tuclea, Claudia E.

    2016-01-01

    Green marketing is falling into the category of answers provided by the business world to the requirement to combine the economic development with the preservation of natural resources which represents a pressing concern of the modern times. In this context, the hospitality sector is facing as well an increasing pressure to pay attention to environmental issues, hotel organizations are increasingly tending to use environmentally friendly products and services, and to implement programs to man...

  17. Facility overview for commercial application of selected Rocky Flats facilities

    International Nuclear Information System (INIS)

    1996-11-01

    The purpose of this Facility Overview is to support the Rocky Flats Local Impacts Initiative's Request for Interest, to solicit interest from commercial corporations for utilizing buildings 865 and 883, and the equipment contained within each building, for a commercial venture. In the following sections, this document describes the Rocky Flats Site, the buildings available for lease, the equipment within these buildings, the site services available to a tenant, the human resources available to support operations in buildings 865 and 883, and the environmental condition of the buildings and property. In addition, a brief description is provided of the work performed to date to explore the potential products that might be manufactured in Buildings 865 and 883, and the markets for these products

  18. The New Hampshire retail competition pilot program and the role of green marketing

    Energy Technology Data Exchange (ETDEWEB)

    Holt, E.A. [Ed Holt and Associates, Inc. (United States); Fang, J.M. [National Renewable Energy Lab., Golden, CO (United States)

    1997-11-01

    Most states in the US are involved in electric industry restructuring, from considering the pros and cons in regulatory dockets to implementing legislative mandates for full restructuring and retail access for all consumers. Several states and utilities have initiated pilot programs in which multiple suppliers or service providers may compete for business and some utility customers can choose among competing suppliers. The State of New Hampshire has been experimenting with a pilot program, mandated by the State Legislature in 1995 and implemented by the New Hampshire Public Utilities Commission (NHPUC), before it implements full retail access. Green marketing, an attempt to characterize the supplier or service provider as environmentally friendly without referring to the energy resource used to generate electricity, was used by several suppliers or service providers to attract customers. This appeal to environmental consumerism was moderately successful, but it raised a number of consumer protection and public policy issues. This issue brief examines the marketing methods used in New Hampshire and explores what green marketing might mean for the development of renewable energy generation. It also addresses the issues raised and their implications.

  19. A network approach to overcoming barriers to market engagement for SMEs in energy efficiency initiatives such as the Green Deal

    International Nuclear Information System (INIS)

    O’Keeffe, Juliette M.; Gilmour, Daniel; Simpson, Edward

    2016-01-01

    The Green Deal (GD) was launched in 2013 by the UK Government as a market-led scheme to encourage uptake of energy efficiency measures in the UK and create green sector jobs. The scheme closed in July 2015 after 30 months due to government concerns over low uptake and industry standards but additional factors potentially contributed to its failure such as poor scheme design and lack of understanding of the customer and supply chain journey. We explore the role of key delivery agents of GD services, specifically SMEs, and we use the LoCal-Net project as a case study to examine the use of networks to identify and reduce barriers to SME market engagement. We find that SMEs experienced multiple barriers to interaction with the GD such as lack of access to information, training, and confusion over delivery of the scheme but benefited from interaction with the network to access information, improve understanding of the scheme, increasing networking opportunities and forming new business models and partnerships to reduce risk. The importance of SMEs as delivery agents and their role in the design of market-led schemes such as the GD are discussed with recommendations for improving SME engagement in green sector initiatives. - Highlights: • The role of delivery agents should be addressed in voluntary energy reduction schemes. • SMEs attempting to engage in the Green Deal market faced multiple barriers. • Networks can assist in overcoming SME barriers to entry into new green sector markets. • Access to information, contacts and experts are key benefits of business networks. • Policy driven market-led schemes must consider all actors to prevent early failures.

  20. The green electricity market model. Proposal for an optional, cost-neutral direct marketing model for supplying electricity customers; Das Gruenstrommarktmodell. Vorschlag fuer ein optionales und kostenneutrales Direktvermarktungsmodell zur Versorgung von Stromkunden

    Energy Technology Data Exchange (ETDEWEB)

    Heinemann, Ronald [NATURSTROM AG, Berlin (Germany)

    2014-07-01

    One of the main goals of the Renewable Energy Law (EEG) is the market integration of renewable energy resources. For this purpose it has introduced compulsory direct marketing on the basis of a moving market premium. At the same time the green electricity privilege, a regulation which made it possible for customers to be supplied with electricity from EEG plants, has been abolished without substitution with effect from 1 August 2014. This means that, aside from other direct marketing channels, which will not be economically viable save for in a few exceptional cases, it will no longer be possible in future to sell electricity from EEG plants to electricity customers under the designation ''electricity from renewable energy''. The reason for this is that electricity sold under the market premium model can no longer justifiably be said to originate from renewable energy. As a consequence, almost all green electricity products sold in Germany carry a foreign green electricity certificate.

  1. Pengaruh Penerapan Green Marketing terhadap Kepuasan dan Loyalitas Pelanggan (Survei pada Pelanggan Treatment Naavagreen Natural Skin Care Cabang Malang)

    OpenAIRE

    Irkhamni, Deby Anggraini; Suharyono, Suharyono

    2017-01-01

    This research conducted aims to know that influence of Green Marketing on Customer Satisfaction and Customer Loyalty treatment Naavagreen Natural Skin Care Malang Branch. This type of research is explanatory research with quantitative approach. Variables in this research are Green Marketing, Customer Satisfaction, and Customer Loyalty. Population in this research are customer of treatment Naavagreen Natural Skin Care Malang Branch who had done treatment in as many as two times or more and hav...

  2. Green electricity in the market place: the policy challenge

    International Nuclear Information System (INIS)

    Fuchs, D.A.

    2002-01-01

    The paper explores the implications of the liberalization of electricity markets in Europe and North America for policy means and mechanisms to enhance the market penetration of renewables. Applying a (co-) evolutionary approach, the argument highlights the need for policy intervention to help producers and consumers move out of technological trajectories favoring non-renewable electricity. On the production side, energy generation is locked into the central power station system deriving from more than a hundred years of technological developments along a specific system trajectory. On the consumption side, the locked-in effect results from a similarly long experience with electricity provision by monopoly suppliers and the associated lack of consumer choice and responsibility for product differentiation. As the analysis shows, policy strategies targeting both the production and consumption sides of the electricity market are needed for effective intervention. Furthermore, policy strategies should draw on a clear analysis of the inertia and dynamism underlying the production and consumption of electricity. In the light of such evolutionary dynamics, the analysis demonstrates the insufficiency of the policy approaches currently employed to foster the market share of renewables based electricity. Instead, the authors suggest a reflexive policy approach to initiate and support a reorientation towards green electricity, emphasizing the need for learning and communication between and among societal sectors. (author)

  3. Green electricity in the market place: the policy challenge

    Energy Technology Data Exchange (ETDEWEB)

    Fuchs, D.A. [Ludwig-Maximilians-University, Munich (Germany). Faculty of International Relations; Arentsen, M.J. [University of Twente, Enschede (Netherlands)

    2002-05-01

    The paper explores the implications of the liberalization of electricity markets in Europe and North America for policy means and mechanisms to enhance the market penetration of renewables. Applying a (co-) evolutionary approach, the argument highlights the need for policy intervention to help producers and consumers move out of technological trajectories favoring non-renewable electricity. On the production side, energy generation is locked into the central power station system deriving from more than a hundred years of technological developments along a specific system trajectory. On the consumption side, the locked-in effect results from a similarly long experience with electricity provision by monopoly suppliers and the associated lack of consumer choice and responsibility for product differentiation. As the analysis shows, policy strategies targeting both the production and consumption sides of the electricity market are needed for effective intervention. Furthermore, policy strategies should draw on a clear analysis of the inertia and dynamism underlying the production and consumption of electricity. In the light of such evolutionary dynamics, the analysis demonstrates the insufficiency of the policy approaches currently employed to foster the market share of renewables based electricity. Instead, the authors suggest a reflexive policy approach to initiate and support a reorientation towards green electricity, emphasizing the need for learning and communication between and among societal sectors. (author)

  4. Purchasing green to become greener: Factors influence consumers’ green purchasing behavior

    Directory of Open Access Journals (Sweden)

    Hosein Vazifehdoust

    2013-09-01

    Full Text Available This study proposes an integrated model that combines the Theory of Reasoned Action (TRA and two categories of variables, personal and marketing, to investigate the attitudinal and behavioral decision factors to purchase green products. The model derived and tested via structural equation modeling on a sample of 374 consumers from the Guilan province in Iran. The results show that attitude is explained by consumers’ environmental concern, quality of green products, green advertising and green labeling. The results of the structural equation analysis indicate that attitude positively influences intention to purchase green products. Green purchasing intention also influences on green purchasing behavior. This paper also discusses the implications of the results for marketers and researchers.

  5. Detection of Cryptosporidium oocysts in green mussels (Perna viridis) from shell-fish markets of Thailand.

    Science.gov (United States)

    Srisuphanunt, M; Wiwanitkit, Viroj; Saksirisampant, W; Karanis, P

    2009-09-01

    Mussels filter large volumes of water and can concentrate pathogenic organisms, which may act as potential vehicles of transmission to the consumer. A survey study was carried out to investigate the presence of Cryptosporidium protozoan parasites in green mussels (Perna viridis), the smussles pecies most destined for consumption in Thailand. In total, 56 samples were examined from Bangkok (n = 24) and Samut Prakan (n = 32) a wholesale shell-fish markets located at the mouth of the Chao Phraya River. The market for green mussels was closed to the mussel culture placed along the coastal line and this localization may have significant economical impact if the mussels' cultures are found contaminated. Cryptosporidium spp. oocysts were detected by the immunofluorescence antibody method (IFA) in 12.5% of the samples examined. The detection of Cryptosporidium oocysts in green mussels' population of Samut Prakan was higher (15.6%) than in Bangkok market (8.3%). These differences in positive samples from the two locations may be caused by physical, ecological and anthropogenic conditions. This could relay to different contamination levels of marine water by Cryptosporidium oocysts and consequently to contamination of harvested shellfish populations. The results demonstrate that the Cryptosporidium spp. oocysts were found indigenous in mussels from the coastal line of Thailand, indicating that mussels may act as a reservoir of Cryptosporidium foodborne infections for humans.

  6. Detection of Cryptosporidium oocysts in green mussels (Perna viridis from shell-fish markets of Thailand

    Directory of Open Access Journals (Sweden)

    Srisuphanunt M.

    2009-09-01

    Full Text Available Mussels filter large volumes of water and can concentrate pathogenic organisms, which may act as potential vehicles of transmission to the consumer. A survey study was carried out to investigate the presence of Cryptosporidium protozoan parasites in green mussels (Perna viridis, the smussles pecies most destined for consumption in Thailand. In total, 56 samples were examined from Bangkok (n = 24 and Samut Prakan (n = 32 a wholesale shell-fish markets located at the mouth of the Chao Phraya River. The market for green mussels was closed to the mussel culture placed along the coastal line and this localization may have significant economical impact if the mussels’ cultures are found contaminated. Cryptosporidium spp. oocysts were detected by the immunofluorescence antibody method (IFA in 12.5% of the samples examined. The detection of Cryptosporidium oocysts in green mussels’ population of Samut Prakan was higher (15.6% than in Bangkok market (8.3%. These differences in positive samples from the two locations may be caused by physical, ecological and anthropogenic conditions. This could relay to different contamination levels of marine water by Cryptosporidium oocysts and consequently to contamination of harvested shellfish populations. The results demonstrate that the Cryptosporidium spp. oocysts were found indigenous in mussels from the coastal line of Thailand, indicating that mussels may act as a reservoir of Cryptosporidium foodborne infections for humans.

  7. Contribution of green labels in electricity retail markets to fostering renewable energy

    International Nuclear Information System (INIS)

    Mulder, Machiel; Zomer, Sigourney P.E.

    2016-01-01

    In European countries, retailers are obliged to disclose the energy source and the related environmental impacts of their portfolio over the preceding year. The electricity supplied in the Dutch retail market is presented as renewable energy for 34%, but this relatively high share is for 69% based on certificates (Guarantees of Origin) which are imported from in particular Norway. The certificates are used to sell green electricity to consumers. The premium for green electricity which is actually paid by Dutch consumers is no more than a few percentages of the retail price. The low level of this premium is related to the abundant supply of certificates at low marginal costs from Norway. This also means that the premium for green electricity is too low to give an incentive for investments in new capacity. Hence, the current labelling system for renewable electricity is mainly valuable, besides being an instrument for tracking and tracing of renewable energy, as a marketing instrument for electricity retailers. The effectiveness of Guarantees of Origin as a policy instrument to foster renewable electricity sources is weak. This effectiveness can be raised by implementing restrictions on the international trade or the issuance of new certificates. - Highlights: • In Europe, electricity retailers are obliged to disclose the energy source. • In the Netherlands, most renewable energy is based on imported certificates. • The certificates system does not result in more renewable energy. • Restrictions on international trade may improve the effectiveness.

  8. Renewable Generators' Consortium: ensuring a market for green electricity

    International Nuclear Information System (INIS)

    1999-03-01

    This project summary focuses on the objectives and key achievements of the Renewable Generators Consortium (RGC) which was established to help renewable energy projects under the Non-Fossil Fuel Obligation (NFFO) to continue to generate in the open liberated post-1998 electricity market. The background to the NFFO is traced, and the development of the Consortium, and the attitudes of generators and suppliers to the Consortium are discussed along with the advantages of collective negotiations through the RGC, the Heads of Terms negotiations, and the success of RGC which has demonstrated the demand for green electricity

  9. Customer Purchasing Behavior Analysis as Alternatives for Supporting In-Store Green Marketing Decision-Making

    Directory of Open Access Journals (Sweden)

    M. Alex Syaekhoni

    2017-11-01

    Full Text Available Due to increasing concerns about environmental protection, the environmental sustainability of businesses has been widely considered in the manufacturing and supply chain context. Further, its adoption has been implemented in the retail industry for marketing field, including green product promotion. This study aimed to propose a customer purchasing behavior analysis as an alternative for supporting decision-making in order to promote green products in retail stores. Hence, right-on-target marketing strategies can be implemented appropriately. The study was carried out using shopping path data collected by radio frequency identification (RFID from a large retail store in Seoul, South Korea. In addition, the store layout and its traffic were also analyzed. This method is expected to help experts providing appropriate decision alternatives. In addition, it can help retailers in order to increase product sales and achieve high levels of customer satisfaction.

  10. Pengaruh Green Marketing Dan Corporate Social Responsibility Terhadap Keputusan Pembelian Pengetahuan Konsumen Sebagai Variabel Intervening (Studi Pada Toko Swalayan Super Indo Kota Semarang

    Directory of Open Access Journals (Sweden)

    Nurhayati Nurhayati

    2016-08-01

    ABSTACT                This study aimed to analyze the influence of Green Marketing and corporate social responsibility of the decision to buy green products with the mediating role of consumer knowledge .                This research used path analysis ( path analysis . The population of a study is the organic product consumers shopping at Supermarket Super Indo Semarang . Sample was 140 people , which is selected by using accidental  sampling method .                The conclusion of this study is that green marketing and CSR had positive and significant impact on consumer knowledge ( 1 Knowledge of consumers had positive and significant effect on purchasing decisions ( 2 green marketing and CSR had positive and significant impact on consumer purchasing decisions through consumer knowledge as intervening  (3   Key words :   Green Marketing, corporate social responsibility, consumer knowledge,                        consumer purchasing

  11. Certificate-Based Approach to Marketing Green Power and Constructing New Wind Energy Facilities: Preprint

    Energy Technology Data Exchange (ETDEWEB)

    Blank, E.; Bird, L.; Swezey, B.

    2002-05-01

    The availability of wind energy certificates in Pennsylvania's retail electricity market has made a critical difference in the economic feasibility of developing 140 MW of new wind energy projects in the region. Certificates offer important benefits to both green power suppliers and buyers by reducing transaction barriers and thus lowering the cost of renewable energy. Buyers also benefit through the increased flexibility offered by certificate products. The experience described in this paper offers important insights for selling green power certificates and achieving new wind energy development in other areas of the country.

  12. A certificate-based approach to marketing green power and constructing new wind energy facilities

    International Nuclear Information System (INIS)

    Blank, Eric; Bird, Lori; Swezey, Blair

    2003-01-01

    The availability of wind energy certificates in Pennsylvania's retail electricity market has made a critical difference in the economic feasibility of developing 140 MW of new wind energy projects in the region. Certificates offer important benefits to both green power suppliers and buyers by reducing transaction barriers. They thus lower the cost of renewable energy. Buyers also benefit through the increased flexibility offered by certificate products. The experience described in this paper offers important insights for selling green power certificates and achieving new wind energy development in other areas of the country. (Author)

  13. Rocky Mountain spotted fever

    Science.gov (United States)

    ... spotted fever on the foot Rocky Mountain spotted fever, petechial rash Antibodies Deer and dog tick References McElligott SC, Kihiczak GG, Schwartz RA. Rocky Mountain spotted fever and other rickettsial infections. In: Lebwohl MG, Heymann ...

  14. Characteristic and Preferences of Green Consumer Stratification As Bases to Formulating Marketing Strategies of Ecolabel-Certified Furniture

    Directory of Open Access Journals (Sweden)

    Ririn Wulandari

    2012-06-01

    question. The components used were: satisfaction, safety, socialization, and sustainability, as well as government policies which could open markets. The respondents were 408 potential consumers in Jakarta and its surroundings. The method used was purposive and convenience sampling, in which the survey was conducted at exhibitions and showrooms. Ward Method, Stepwise Discriminant Analysis and Biplot Analysis were used to generate consumer stratifications. Before that, reliability tests were conducted using Crombach Alpha method. In addition, data was explored and reduced using Component Principle Analysis. Preference analysis was performed using the method proposed by Thurston Case V. This study results four stratifications of green consumers. There were similarities and differences in preference on each of the stratification of the component of green marketing strategy as well as the marketing strategies of furniture-certified ecolabel for the targeted consumers.

  15. Rocky Mountain Spotted Fever

    Science.gov (United States)

    ... with facebook share with twitter share with linkedin Rocky Mountain Spotted Fever Credit: CDC A male cayenne tick, Amblyomma cajennense, ... and New Mexico. Why Is the Study of Rocky Mountain Spotted Fever a Priority for NIAID? Tickborne diseases are becoming ...

  16. Cheat Electricity? The Political Economy of Green Electricity Delivery on the Dutch Market for Households and Small Business

    Directory of Open Access Journals (Sweden)

    J. A. M. Hufen

    2016-12-01

    Full Text Available The European Commission’s renewable energy directive introduced a market-based Guarantees of Origin (GO-trade system that gives consumers the choice of buying “real” green energy. This has been successful, as the market share of Dutch households that buy green energy grew to 64% in 2015. However, societal organizations are dissatisfied with the green energy offered, categorizing it as “cheat” electricity. This article aims to solve this riddle of a successful product created under the GO-trade system but also heavily criticized. Research reveals a lively marketplace with buyers eager to buy green energy and energy producers offering a wide range of labels. Marketplace mechanisms are strongly influenced by political choices, and financial support for energy suppliers makes green energy a credible option. Societal groups, however, argue that the information provided is incomplete and misleading, that buying green energy does not impact positively on greenhouse gas reduction, and that better information and structural reform are required. The GO-trade system is strongly influenced by member states’ national energy politics. Societal organizations have helped to optimize the implementation of the GO-trade system in the Netherlands, but they are not expected to be able to support the creation of a level playing field in which an optimal GO-trade system will flourish.

  17. Long-range Rocky Flats utilization study

    International Nuclear Information System (INIS)

    1983-02-01

    The purpose of this Study was to provide information concerning the Rocky Flats Plant and its operations that will be useful to the Nation's decision-makers in determining the long-range future of the Plant. This Study was conducted under the premise that national defense policy must be supported and, accordingly, the capabilities at Rocky Flats must be maintained there or at some other location(s). The Study, therefore, makes no attempt to speculate on how possible future changes in national defense policy might affect decisions regarding the utilization of Rocky Flats. Factors pertinent to decisions regarding Rocky Flats, which are included in the Study, are: physical condition of the Plant and its vulnerabilities to natural phenomena; risks associated with plutonium to Plant workers and the public posed by postulated natural phenomena and operational accidents; identification of alternative actions regarding the future use of the Rocky Flats Plant with associated costs and time scales; local socioeconomic impacts if Rocky Flats operations were relocated; and potential for other uses if Rocky Flats facilities were vacated. The results of the tasks performed in support of this Study are summarized in the context of these five factors

  18. GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN

    Directory of Open Access Journals (Sweden)

    Imam Santoso

    2016-12-01

    Full Text Available Environmental problems become one of the strategic issues in achieving global competitiveness. One of the issues is products that are made from environmental friendly materials or known as green product. Furthermore, in green products marketing, the company also uses green packaging and green advertising concept. This study aimed to analyze the effect of green packaging, green products, and green advertising on consumer perception and purchasing intention. The study was conducted in Ketawanggede Village, Lowokwaru Sub-district, Malang City. The sampling method used nonprobability accidential sampling techniques. The numbers of respondents were 113 consumers in study site. Data were collected by interview using questionnaires. The method of analysis used Generalized Structured Component Analysis (GSCA. The analysis showed that the green packaging, green products, and green advertising had positive significant influence on consumer perceptions. Meanwhile, green product and consumer perception had positive significant influence on purchasing interest, but the green packaging and green advertising has not found sufficient evidence in influencing purchasing intention.

  19. Market segmentation and willingness to pay for green electricity among urban residents in China: The case of Jiangsu Province

    International Nuclear Information System (INIS)

    Zhang, Lei; Wu, Yang

    2012-01-01

    The objective of this study is to identify market segments and estimate the residents’ willingness to pay (WTP) for green electricity (green-e) in China for the large-scale promotion of energy projects from renewable sources that do not rely solely on energy policies. Based on an analysis of non-use values of green-e as well as the application of the contingent valuation (CV) method and payment card (PC) introduction technology, the average WTP ranges from RMB 7.91 yuan/month to 10.30 yuan/month (approximately US$ 1.15–1.51/month with an exchange rate of 6.83 yuan/US$ yuan/US$) for urban residents in Jiangsu Province. The current work also explores the differences in demographic variables across varying WTP amounts and the different marginal effects of demographic variables at the same level of WTP. The findings reveal that there are significant differences in demographic variables, such as level of education, household income and location of residence, across the population segments. Moreover, the finding that some respondents with high income and higher education prefer higher WTP amounts to lower WTP amounts suggests that green-e is a luxury product, and consequently, a Veblen effect exists in certain Chinese market segments. - Highlights: ► The value of green electricity manifests itself primarily in the form of non-use value. ► The average WTP for green-e ranges from RMB 7.91 yuan/month to 10.30 yuan/month. ► The differences in demographic variables across varying WTP are significant. ► The marginal effects of demographic variables at the same WTP are different. ► Green-e is still a luxury product and Veblen effect exits in particular segment.

  20. Investing in a green future

    Science.gov (United States)

    Clapp, Christa

    2018-01-01

    The growing green bond market reflects the financial sector's awakening to climate risk. New research examining the US municipal bond market suggests a positive green bond premium in recent years, driven by differences in credit quality. As climate-risk disclosure becomes more widespread, investors may show willingness to pay green premiums.

  1. Characterization of Black and Green Tea from Local Market

    Directory of Open Access Journals (Sweden)

    Sonia Ancuta Socaci

    2013-11-01

    Full Text Available The leaves from Camellia sinensis are used from ancient times for preparation of tea but also as raw material for different extracts which are used in food industry as well as in pharmaceutical or cosmetic products. Due to the increasing interest in tea health benefits, the aim of the present study was to characterize several brands of green and black tea found on local market, regarding their content in total phenolic compounds, flavonoids and antioxidant capacity. Total phenolics and flavonoids were determined spectrophotometrically using a modified Folin-Ciocalteu method, respectively a chromogenic system of NaNO2–Al(NO33–NaOH based method. The antioxidant capacity of each tea sample was assessed through the evaluation of free radical scavenging effect on 2,2-diphenyl-1-picrylhydrazyl. The results obtained for the green and black tea samples varied widely, depending on the tea variety. The antioxidant capacity of the analyzed teas ranged between 12.10 and 40.03%RSA, while the total phenolic content was within 2090 and 6080 mg GA/ 100g. The concentrantion in flavonoids was between 9.04 and 15.34 g/100g of tea.

  2. Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing

    Directory of Open Access Journals (Sweden)

    Wiwik Handayani

    2017-09-01

    Full Text Available This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this research is to test the influence of consumer attitude of green products towards purchase intention. Hypothesis testing using Partial Least Square (PLS. The result of analysis show that there is influence among consumer attitude of green product towards consumer purchase intention significantly.

  3. The green dilemma: Reflections of a Generation Y consumer cohort on green purchase behaviour

    Directory of Open Access Journals (Sweden)

    A. Muposhi

    2015-12-01

    Full Text Available Green consumerism has garnered much scholarly interest in recent years. However, research on the influence of the Social Dilemma Theory (SDT on green purchase behaviour has been scarce. Using data generated from sixteen in-depth-interviews, the present study identified perceived efficacy, perceived cost, in-group and self-identity, trust and peer influence as the main antecedents of SDT that influence green purchase behaviour. The findings of the study imply that to promote and institutionalise green purchase behaviour, marketers need to enhance perceived efficacy, trust in green products, reduce perceived cost, align green products with the consumers’ sought image and utilise peer networks when structuring green marketing messages.

  4. The potential of green power trading. The key forum for business and policy makers in a growing market

    International Nuclear Information System (INIS)

    2004-01-01

    This report summarises the information presented at the European Conference on Green Power Marketing held in 2004 in Lausanne, Switzerland. It takes a look at the market chances of ecologically produced electricity for use in Switzerland and for export. The opinions of experts from the areas of business, science, politics and marketing that were presented at the meeting are summarised. Future power shortages are discussed and the development of electricity consumption and production are examined. Foreseeable discrepancies between consumption and production that will lead to increases in the price for power are discussed, as is the carbon dioxide emissions question. The European Union's power source declaration directive is examined and the effects it could have on the demand for ecologically produced electricity are discussed. Labelling systems for green power and mechanisms for their validation are also discussed

  5. The Influence of Green Marketing, Brand Image, and the Product Quality Towards Customer Satisfaction of the Body Shop, Manado Town Square

    OpenAIRE

    Tumbuan, Willem A.; Mandey, Silvya; Wenur, Christy

    2015-01-01

    Global warming is a serious problem that is being faced by people around the world. However, global warming is viewed as a specific business opportunity for certain companies. Green marketing strategy is one of the solutions to deal with this business opportunity, especially for companies in the field of cosmetics. The Body Shop is an international cosmetic product retailer that already have a good image and quality while still promoties green marketing strategy. The research objective is to ...

  6. NMR Confirmation and HPLC Quantification of Javamide-I and Javamide-II in Green Coffee Extract Products Available in the Market.

    Science.gov (United States)

    Park, Jae B

    2017-01-01

    Javamide-I/javamide-II are phenolic amides found in coffee. Recent reports suggested that they may contain several biological activities related to human health. Therefore, there is emergent interest about their quantities in coffee-related products. Green coffee extract is a powder extract made of unroasted green coffee beans, available as a dietary supplement. However, there is little information about the amounts of javamide-I/javamide-II in green coffee extract products in the market. Therefore, in this paper, javamide-I/javamide-II were extracted from green coffee extract products and their identifications were confirmed by NMR. After that, the amounts of javamide-I/javamide-II were individually quantified from seven different green coffee extract samples using the HPLC method coupled to an electrochemical detector. The HPLC method provided accurate and reliable measurement of javamide-I/javamide-II with excellent peak resolution and low detection limit. In all seven green coffee extract samples, javamide-II was found to be between 0.28 and 2.96 mg/g, but javamide-I was detected in only five samples in the concentration levels of 0.15-0.52 mg/g, suggesting that green coffee extract products contain different amounts of javamide-I/javamide-II. In summary, javamide-I/javamide-II can be found in green coffee extract products sold in the market, but their amounts are likely to be comparatively different in between green coffee extract brands.

  7. Technical meeting of OREAQ (Regional Observatory of Energy in Aquitaine): energy and greenhouse gases in Aquitaine, the system of the green certificates and the green electricity market

    International Nuclear Information System (INIS)

    2005-01-01

    The Information network on the Economic Development in Aquitaine (IDEA) aims to collect and spread the environmental information concerning the Aquitaine, in order to implement an observatory of the regional environment and of the sustainable development. This meeting is devoted to the greenhouse effect in Aquitaine. It discusses the carbon dioxide emissions bond to the energy, the green certificates and the green electricity market in France. (A.L.B.)

  8. The evolution of green food products and retailers’ eco-strategizing and green competitiveness in the Danish and Brazilian grocery sector

    DEFF Research Database (Denmark)

    Mazzero, Marcelo Fernando

    2017-01-01

    investigates the role of retail groups in the development of the green food market in Denmark and Brazil. Accordingly, it investigates the rate and direction of the greening of this process in those markets as well as their sectoral convergence of retailers’ eco-strategizing. Using the dynamic capabilities...... business case. Finally, changes in their business models have become a central competitive driver to retailers in both countries, which enabled them to sustain competitive advantage on the greening of their food markets.......Grounded on the evolutionary approach, this thesis adds an understanding about the dynamics of the greening of the economy, particularly highlighting the neglected demand side aspect of the greening of markets. Since the emergence of green food markets in the 1980s and 1990s, this study...

  9. Customers’ Intention to Use Green Products: the Impact of Green Brand Dimensions and Green Perceived Value

    Directory of Open Access Journals (Sweden)

    Doszhanov Aibek

    2015-01-01

    Full Text Available This study aimed to identify the relationships between green brand dimension (green brand awareness, green brand image, and green brand trust, green perceived value and customer’s intention to use green products. Data was collected through structured survey questionnaire from 384 customers of three hypermarkets in Kuala-Lumpur. Data was analyzed based on multiple regression analysis. The results indicate that there are significant relationships between green brand awareness, green brand trust, green perceived value, and customer’s intention to use green products. However, green brand image was not found to have significant relationship with customer’s intention to use green products. The discussion presented suggestions for marketers and researchers interested in green branding.

  10. Labelling it green

    Energy Technology Data Exchange (ETDEWEB)

    Evans, S.; Brocklehurst, F. [ETSU, Didcot (United Kingdom)

    1998-12-31

    The first two rounds of contracts awarded through the NFFO will expire in December 1998. These generators will then be looking for new contracts to supply renewable electricity. Since these projects were initiated the renewable energy market has grown steadily, but it is still mainly restricted to the protected market within NFFO. Consumer interest has grown steadily too, fuelled by the emergence of green energy supply companies. Market research has indicated that consumers would like the choice of green electricity, what remains unclear is if they would exercise this choice and to what extent they might pay a premium price for the privilege. From September 1998 the phased introduction of domestic sector franchise de-regulation commences. In principle, consumers can purchase their electricity from any supplier. This provides a golden opportunity for green generation. To make the most of this opportunity generators and suppliers will need to clearly explain to the public what their product is, how it is different and how everyone benefits from its use. A major marketing issue will be to provide assurance to the general public, that for example, they can indeed purchase energy from a windfarm in Wales, despite living in areas other than Wales. The DTI is assisting the expansion of the green market into the domestic sector via funding a project which plans to deliver an accreditation scheme in September 1998. This will provide a means of verifying the green claims of generators/supply companies. (Author)

  11. Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing

    OpenAIRE

    Handayani, Wiwik

    2017-01-01

    This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this rese...

  12. Quota regime for renewable energy sources and Green Labels trading in the electricity market of the Netherlands

    International Nuclear Information System (INIS)

    Drillisch, J.

    1998-01-01

    The renewables quota regime combined with a ''green electricity'' labelling and trading system, implemented by the Dutch association of distribution undertakings, is the first of its kind in Europe. The distribution undertakings are bound by a commitment to take and distribute ''green label'' electricity from renewables amounting to approx. 3% of their total sales to contractual customers. This is a modest percentage, but the quota regime already proved to be a promoter of close-to-the-market generation technologies. It would be too early now to make a final statement on the quota regime's influence on enhanced use of renewable energy sources. Practice so far also revealed the need for some modifications in the design of the pricing system for''green electricity''. Current debates consider integration of renewable energy sources abroad. The first accounting date for giving evidence of compliance with the commitment to green label quotas is late in the year 2000. This will be the test for the system and the efficiency of sanctions provided for in case of non-compliance. It will be a task of the future to examine whether it might be appropriate to establish a similar system for the heat market. (RHM/CB) [de

  13. Marketing Verde: responsabilidade social e ambiental integradas na envolvente de marketingGreen Marketing: integrated social and environmental responsibility in the marketing environmentMarketing Verde: responsabilidad social y ambiental integrada en la envolvente de marketing

    Directory of Open Access Journals (Sweden)

    DALMORO, Marlon

    2009-03-01

    Full Text Available RESUMOO presente estudo tem como objetivo principal analisar e descrever como a responsabilidade social e ambiental está integrada na envolvente de marketing de uma unidade franqueada da Companhia Coca-Cola. Ao encontro das percepções de Karna, Hansen e Juslin (2001, a envolvente de marketing é descrita, baseada em três níveis hierárquicos: marketing estratégico, estrutural e funcional. Neste sentido, realizou-se uma abordagem qualitativa com estudo de caso, no qual os dados foram coletados, por meio de entrevistas semiestruturadas com pessoas envolvidas no processo de gestão ambiental e social da empresa franqueada. No tratamento dos dados foi utilizada análise de conteúdo. Na percepção dos entrevistados, a empresa encontra-se em um avançado processo de integração em toda a organização de uma cultura de marketing verde, principalmente, pela relação de franqueado, mantida com a Companhia Coca-Cola. Observou-se que a empresa franqueada, bem como a companhia, de modo geral, encontram-se numa situação pró-ativa em termos de marketing verde, mesmo que o ambiente institucional não cumpra com o seu papel na plenitude.ABSTRACTThis study aims to describe and analyze as social and environmental responsibility is integrated in the marketing strategy of a Coca-Cola Company franchisee. By the perceptions of Karna, Hansen and Juslin (2001, environment marketing is described based on three hierarchical levels: strategic, structural and functional marketing. There has been developed a qualitative approach through case study, in which the data were collected through semi-structured interviews with people involved in the process of environmental and social management of the franchisee company. Data treatment was used in the analysis of content. In the interviewer’s perception, the company is in advanced process of integration across the organization of a green marketing culture, primarily by the relationship of the franchisee maintained

  14. BEHAVIOR OF THE ROMANIAN GREEN GOODS CONSUMERS

    Directory of Open Access Journals (Sweden)

    Mirela-Cristina VOICU

    2014-05-01

    Full Text Available Marketing has put forward for a long time the fact that any activity conducted in an organization should consider an intimate knowledge of the client, and a close look at the green marketing practices used over time shows that eco-friendly products should be positioned in relation to those attributes looked for by the involved consumers. In this context, the following paper reveals some important aspects regarding the Romanian green market and the characteristics of the green consumer behavior together with solutions that marketers can apply to stimulate the consumption of green goods.

  15. The Importance of Consumer Trust for the Emergence of a Market for Green products

    DEFF Research Database (Denmark)

    Nuttavuthisit, Krittinee; Thøgersen, John

    2017-01-01

    Consumer trust is a key prerequisite for establishing a market for credence goods, such as “green” products, especially when they are premium priced. This article reports research on exactly how, and how much, trust influences consumer decisions to buy new green products. It identifies consumer t...... behavior. Implications for policy and future research are discussed....

  16. Rocky Flats Compliance Program

    International Nuclear Information System (INIS)

    1994-02-01

    The Department of Energy (DOE) established the Office of Technology Development (EM-50) (OTD) as an element of Environmental Restoration and Waste Management (EM) in November 1989. The primary objective of the Office of Technology Development, Rocky Flats Compliance Program (RFCP), is to develop altemative treatment technologies for mixed low-level waste (wastes containing both hazardous and radioactive components) to use in bringing the Rocky Flats Plant (RFP) into compliance with Federal and state regulations and agreements. Approximately 48,000 cubic feet of untreated low-level mixed waste, for which treatment has not been specified, are stored at the RFP. The cleanup of the Rocky Flats site is driven by agreements between DOE, the Environmental Protection Agency (EPA), and the Colorado Department of Health (CDH). Under these agreements, a Comprehensive Treatment and Management Plan (CTMP) was drafted to outline the mechanisms by which RFP will achieve compliance with the regulations and agreements. This document describes DOE's strategy to treat low-level mixed waste to meet Land Disposal Restrictions and sets specific milestones related to the regulatory aspects of technology development. These milestones detail schedules for the development of technologies to treat all of the mixed wastes at the RFP. Under the Federal Facilities Compliance Act (FFCA), the CTMP has been incorporated into Rocky Flats Plant Conceptual Site Treatment Plan (CSTP). The CSTP will become the Rocky Flats Plant site Treatment Plan in 1995 and will supersede the CTMP

  17. Green paper with green electricity? Greening strategies of Nordic pulp and paper industry

    International Nuclear Information System (INIS)

    Luukkanen, Jyrki

    2003-01-01

    The article studies the opinions of paper producers in Finland and Norway and Finnish power producers about the eco-labelling of electricity and its possible effects on pulp and paper industry. The point of departure in the study is how large industrial consumers mediate concerns of environmental issues to the producers. Based on interviews of environmental, energy/power and marketing sector representatives of the companies the article analyses different views related to the criteria of green labelling, green electricity and papermaking, energy sources as image sources, environmental image of papermaking and the threats and opportunities the companies face in the changing international context. The analysis of the interviews is contextualised in the endogenous market based regulation framework of electricity market regulation

  18. Green marketing as a mediator between supply chain management and organizational performance / Marketing Verde como mediador entre gestão da cadeia de suprimentos e desempenho

    Directory of Open Access Journals (Sweden)

    Ednei Rogério de Souza Zampese

    2016-06-01

    Full Text Available Purpose: The study aims to explore and describe the mediation of green marketing in the relationship between supply chain management and corporate performance. Originality/gap/relevance/implications: The prior intention was to fill an epistemological gap about green marketing. The presence of green marketing in regression decreases the magnitude of the relationship between supply chain management and performance in Brazilian construction companies. Key methodological aspects: The study was carried out using quantitative method with exploratory and descriptive purposes. An exploratory research was conducted through in-depth interviews with ten managers working in the construction business. A descriptive survey involved the application of a questionnaire answered by a sample of 133 respondents. Data was analyzed using descriptive statistics, linear regression and structural equation modeling. Summary of key results: Data showed that green marketing mediates, in part, the relationship between supply chain management and corporate performance. Key considerations/conclusions: As theoretical implications, the study reinforces positive correlations between the constructs used in the surveyed sector. It resorted to models previously developed that, combined, could be reproduced or falsified, in order to obtain, finally, convergent measurement models. As a practical application, it identified the involvement of employees in environmental issues, missions and visions with explicit statements on energy and water saving and green marketing initiatives to improve the corporate image, such as obtaining environmental certifications. In conclusion, it appears that the civil construction companies have room to improve the communication and image to stimulate both the supply and consumption of green products. Objetivo: O estudo visa a explorar e descrever a mediação do marketing verde na relação entre a gestão da cadeia de suprimentos e o desempenho das

  19. Being the first kid on the block : installing a green roof in an emerging market

    Energy Technology Data Exchange (ETDEWEB)

    Zoll, C. [The Green Inst., Minneapolis, MN (United States)

    2005-07-01

    The Green Institute is an organization dedicated to improving the environment and creating employment opportunities in Minneapolis. This paper provided details of the institute's 2004 installation of a green roof system on the Phillips Eco-Enterprise Center, which was built by the institute in 1999. The building design included geo-exchange heating and cooling, an active day-lighting system, and an energy recovery ventilator. Structural support for a green roof was added during construction. While the rooftop structure was initially designed as an intensive green rooftop, the institute eventually decided to create an extensive green roof system combined with a deck area for visitors. The design of the green roof included a circular central gathering area with spokes. A mixture of sedums were planted, as well as plants native to Minnesota river bluff prairies. A variety of species were planted in order to determine which plant varieties would succeed. This paper provided technical details of the green roof's installation, as well as details of the organizational and administrative procedures required to orchestrate the different contractors and volunteers involved in the project. Details of the materials used for the construction of the roof were also included. The rooftop was opened to the public in 2005, and building tenants currently use the green roof for meetings, lunches and breaks. Television news stations have visited the roof, which is also visible to passengers on the Minneapolis light rail transit line. The Green Institute has continued to promote green roof market development in the city with a variety of green roof events, symposiums and workshops. The institute has also been successful in implementing a credit system to reduce stormwater utility fees for buildings with green roofs.

  20. Market power in interactive environmental and energy markets

    DEFF Research Database (Denmark)

    Amundsen, Eirik S; Nese, Gjermund

    2017-01-01

    electricity and TGC markets, and focus on the role of market power (i.e., Stackelberg leadership). One result is that a certificate system faced with market power may collapse into a system of per-unit subsidies. Also, the model shows that TGCs may be an imprecise instrument for regulating the generation......A market for tradable green certificates (TGCs) is strongly interwoven in the electricity market in that the producers of green electricity are also the suppliers of TGCs. Therefore, strategic interaction may result. We formulate an analytic equilibrium model for simultaneously functioning...

  1. U.S. Renewable Electricity Market

    Science.gov (United States)

    The US green energy market is broken up into two main groups: the mandatory markets including state Renewable Portfolio Standards (RPS) and voluntary markets, also referred to as green power markets.  This page delineates this two markets.

  2. Green power certification: environmental and consumer protection benefits of the Green-e programme

    Energy Technology Data Exchange (ETDEWEB)

    Wingate, M.; Hamrin, J. [Center for Resource Solutions (United States); Rabago, K. [Rocky Mountain Inst. (United States); Wiser, R. [Lawrence Berkeley National Lab. (United States)

    2000-06-01

    This article gives details of the Green-e environmental certification programme which certifies electricity generated from renewable energy sources in the US. This first non-profit certification programme originally was set up for California, and has now spread to other regions. The objectives of the Green-e programme, the need for the electricity product to meet minimum criteria to qualify, marketer requirements, verification of product claims, administration of the programme, and the second year programme results are discussed. The way in which the Green-e programme fits in with other programmes such as those set up by the state and federal customer protection agencies to help consumers select environmentally superior power is described.

  3. Green Power Marketing - from Niches to Mass Markets

    International Nuclear Information System (INIS)

    Wuestenhagen, Rolf

    2000-01-01

    In the process of liberalization of the electricity market the customers are now in a position to participate in the decision on how their electricity is produced. In particular, many consumers have a preference for renewable energies. For the producers, marketing of 'eco-power' is an opportunity to achieve sustainable competitive advantage. However, the market share of these products is still quite small today, and 'eco-power' is usually marketed as an expensive niche product. From the perspective of sustainable development these niches are a necessary but not sufficient step. In this book, ways are discussed which could lead to a mass-market penetration of eco-power products. A theoretical analysis is combined with empirical evidence derived from the eco-power market in Germany, Switzerland, Great Britain and the U.S. as well as with a comparison with other market segments [de

  4. Timber supply and demand assessment of the Green and White Mountain National Forests' market area

    Science.gov (United States)

    Chris B. LeDoux; Paul E. Sendak; William H. McWilliams; Neil Huyler; Thomas Malecek; Worthen Muzzey; Toni Jones

    2001-01-01

    This report describes a timber supply and demand assessment of the Green and White Mountain National Forests' market area using USDA Forest Service, Forest Inventory and Analysis data, production information provided by forest industry, and a stump-to-mill logging cost-prediction model. Nonavailable timberland that includes reserve and steep-terrain lands is...

  5. Green Hotel Management and Green Star Practice: A Case Study of Best Western President Istanbul Hotel

    OpenAIRE

    ATAY, Lütfi; DİLEK, S. Emre; YILDIRIM, H. Mehmet

    2014-01-01

    Defined as environmentally-sensitive marketing, green marketing is applied as a green hotel by accommodation establishments, and as a result of this application, hotels are entitled to be awarded a green star certificate. While those international hotel establishments which have become a brand are carrying out important activities with respect to the green hotel practice, it might be stated that hotels in Turkey are at the beginning level concerning sensitivity to the environment. In the stud...

  6. Using the market at a cost: How the introduction of green certificates in Sweden led to market inefficiencies

    International Nuclear Information System (INIS)

    Nilsson, Mats; Sundqvist, Thomas

    2007-01-01

    The paper examines the transactions costs in the Swedish electricity retail market arising as a result of the implementation of a green certificate system. Since transaction costs cannot be measured directly, we analyze the margin between what the retailers pay for the certificates and what they charge the end-users for the certificate service. Our results highlight some costs of implementing new policy and the necessity of a careful regulatory design. We propose that the price transparency should be strengthened by, for example, shifting the quota obligation to the retailers and/or by including the pricing of the certificate-service in the end-user price of electricity. Furthermore, we restate the obvious fact that the number of policy instruments implemented in a particular market matters insofar that each and every policy will create transaction costs. (author)

  7. The effect of green supply chain management implementation to marketing performance through company competitiveness (study on paper industry in West Java)

    Science.gov (United States)

    Hijuzaman, O.; Rahayu, A.; Kusnendi

    2018-05-01

    The purpose of this study was to determine and analyze the effect of direct and indirect implementation of Green Supply-Chain Management (GSCM) on the Performance Marketing and Competitiveness Mediation Paper Company in West Java province. Object This research is the paper company that existed in West Java Province, which amounts to 30 companies as well as a sample of research, while variables studied are Variable Green Supply- Chain Management, Company Competitiveness Variable and Variable of Paper Marketing Industry Performance in West Java Province. The method used SEM with Variance Based or Component Based with Software used is SmartPLS 3.0. On this research are identified that no effect of Competitiveness on Marketing Performance in Paper Companies in West Java Province.

  8. Helping 'light green' consumers walk the talk. Results of a behavioural intervention survey in the Swiss electricity market

    International Nuclear Information System (INIS)

    Litvine, Dorian; Wuestenhagen, Rolf

    2011-01-01

    While many consumer surveys show very positive attitudes towards renewable energy, the share of consumers actually purchasing green electricity is still in the single-digit percent range in most countries. What can be done to help consumers with positive attitudes towards green electricity to 'walk the talk', i.e. to behave consistently with their preferences? We developed a psychological model based on the theory of planned behaviour (TPB) to design a large-scale behavioural intervention survey with 1163 Swiss electricity consumers. Our results show that by providing information targeted at the key factors influencing the intention to purchase green electricity, namely attitudes towards purchase, social norms and perceived behavioural control, a significant increase in green electricity market share can be achieved. Our results show that price is not the only barrier to purchasing green electricity, and that information to increase the perceived benefit of buying green electricity as well as targeted communication to overcome inertia among retail electricity consumers are equally important factors. (author)

  9. CO2-emission trading and green markets for renewable electricity. WILMAR - deliverable 4.1

    International Nuclear Information System (INIS)

    Azuma-Dicke, N.; Weber, C.; Morthorst, P.E.; Ravn, H.F.; Schmidt, R.

    2004-06-01

    This report is Deliverable 4.1 of the EU project 'Wind Power Integration in Liberalised Electricity Markets' (WILMAR) and de-scribes the application of two policy instruments, Tradable Emissions Permits (TEPs) and Tradable Green Certificates (TGCs) for electricity produced from renewable energy sources in the European Union and the implications for implementation in the Wilmar model. The introduction of a common emission-trading system in the EU is expected to have an upward effect on the spot prices at the electric-ity market. The variations of the spot price imply that some types of power generation may change the situation from earning money to losing money despite the increasing spot price. Heavy restrictions on emissions penalise the fossil-fuelled technologies significantly, and the associated increase in the spot price need not compensate for this. Therefore, a market of TEPs is expected to have a significant influence on the electricity spot price. However, the expected price level of TEPs are met with great uncertainty and a study of a number of economical studies shows a price span between zero and 270 USD per ton of CO 2 depending on the participation or non-participation of countries in the scheme. The price-determination at the TGC market is expected to be closely related to the price at the power spot market as the RE-producers of electricity will have expectations to the total price paid for the energy produced, i.e., for the price of electricity at the spot market plus the price per kWh obtained at the green certificate mar-ket. In the Wilmar model, the TGC market can either be handled exogenously, i.e., the increase in renewable capacity and an average annual TGC price are determined outside the model, or a simple TGC module is developed, including the long-term supply functions for the most relevant renewable technologies and an overall TGC quota. Both solutions are rather simple, but to develop a more advanced model for the TGC market seems to be

  10. Green Power Procurement Library | Energy Analysis | NREL

    Science.gov (United States)

    ., and E.S. Brown. 2006. Utility-Marketer Partnerships: An Effective Strategy for Marketing Green Power Reduction Programs. Local Government Climate and Energy Strategy Series. EPA 430-R-09-045. Green Power Developing New Renewable Energy Projects. NREL/TP-6A20-51904. July. Natural Marketing Institute. 2011

  11. Introducing of Green Pricing in the Korean Electricity Sector

    Energy Technology Data Exchange (ETDEWEB)

    Boo, K.J. [Korea Energy Economics Institute, Euiwang (Korea)

    2001-11-01

    In recent years, the Korean electricity sector has been undergoing restructuring, represented by de-regulation and promotion of competition. Competition will, eventually, force electricity power producers to overly rely on cheap fuels such as coal and nuclear in order to reduce the cost of power generation, which is against the international Green Round, including the UNFCCC. Accordingly, some measures are needed not to let such an market failure discourage the efforts to protect the environment. Up to date, a number of policy measures have been worked out by the Korean government to promote the use of renewable energy in power generation. Such efforts, however, have not been quite successful. Innovative policy tools are called for to promote renewable energy-base power generation in the emerging competitive electricity market. Among various approaches that have been tried and worked out in the developed countries to adequately address this problem, a most popular approach is green pricing. Green pricing is to let the customers pay for the additional cost incurred from installing renewable energy-based generating facilities, consequently making it viable and promoting an increased use of renewables in the power generation. Accordingly, a market research to investigate the willingness to pay for this premium was conducted as a prerequisite to design a green pricing. The major findings of this market research are: First, while limited to the industrial and buildings sectors, awareness of environmental and green pricing is not so disappointing as compared with those in the develop countries(41.3%). Second, companies have not yet fully developed the concept of green pricing and are mainly motivated to purchase green power in the perspective of a great cause rather than in pursuit of direct and indirect economic benefits. Third, regarding fuel choice for power generation, respondents express a strong opposition to nuclear, coal, and oil, while they are more favorable to

  12. Green electricity buyer's guide

    International Nuclear Information System (INIS)

    Kelly, B.; Klein, S.; Olivastri, B.

    2002-06-01

    The electricity produced in whole or in large part from renewable energy sources like wind, small hydro electricity and solar energy, is generally referred to as green electricity. The authors designed this buyer's guide to assist customers in their understanding of green electricity, as the customers can now choose their electricity supplier. The considerations and steps involved in the purchasse of green electricity are identified, and advice is provided on ways to maximize the benefits from the purchase of green electricity. In Alberta and Ontario, customers have access to a competitive electricity market. The emphasis when developing this guide was placed firmly on the large buyers, as they can have enormous positive influence on the new market for green electricity. The first chapter of the document provides general information on green electricity. In chapter two, the authors explore the opportunity for environmental leadership. Chapter three reviews the basics of green electricity, which provides the link to chapter four dealing with the creation of a policy. Purchasing green electricity is dealt with in Chapter five, and maximizing the benefits of green electricity are examined in Chapter Six. 24 refs., 3 tabs

  13. Marketing and Product Design: A Rocky Love Affair

    Directory of Open Access Journals (Sweden)

    Landwehr Jan R.

    2015-11-01

    Full Text Available The success stories of design-oriented companies like Apple, Audi or Nike have put design on the agenda in many marketing departments. Consumers cannot elude the effect of aesthetics and therefore design is a major factor for business success. Typically consumers choose the product with the best design, all other aspects being equal. Only when the interplay of product characteristics, brand and design is carefully coordinated can successful products be created. This requires an integrated approach to design, one which is applied right at the beginning of the value chain. Product development, marketing and design need to work in close cooperation, communicate well and frequently, and collect feedback from the market. Superior aesthetics are always important but should be a top priority in cases where efficiency-oriented Asian competitors are able to offer functionally similar products at much lower prices.

  14. Symposium 9: Rocky Mountain futures: preserving, utilizing, and sustaining Rocky Mountain ecosystems

    Science.gov (United States)

    Baron, Jill S.; Seastedt, Timothy; Fagre, Daniel B.; Hicke, Jeffrey A.; Tomback, Diana; Garcia, Elizabeth; Bowen, Zachary H.; Logan, Jesse A.

    2013-01-01

    In 2002 we published Rocky Mountain Futures, an Ecological Perspective (Island Press) to examine the cumulative ecological effects of human activity in the Rocky Mountains. We concluded that multiple local activities concerning land use, hydrologic manipulation, and resource extraction have altered ecosystems, although there were examples where the “tyranny of small decisions” worked in a positive way toward more sustainable coupled human/environment interactions. Superimposed on local change was climate change, atmospheric deposition of nitrogen and other pollutants, regional population growth, and some national management policies such as fire suppression.

  15. Integrated Marketing Communication (Imc) Green Radio 96,7 Fm Pekanbaru Dalam Membangun Brand Image Sebagai Media Berbasis Lingkungan

    OpenAIRE

    Marbun, Tresia Br; ", Rumyeni

    2017-01-01

    Integrated Marketing Communication (IMC) is the company's effort to integrate and coordinate all communication channels to deliver its message clearly, consistently and strongly influences its organization and products. Green Radio 96.7 FM Pekanbaru is the only electronic media that focuses on broadcasting news Environmental issues in Riau Province. This radio builds brand image as an environment-based media by choosing to use Integrated Marketing Communication (IMC). This study aims to find ...

  16. The effect of green marketing mix on purchase decision-making styles of customers

    OpenAIRE

    Golrokh Azimi; Mohammad Shabani

    2016-01-01

    The purpose of this study is to investigate the effect of green marketing mix on purchase decision-making styles of customers in appliance stores in Sanandaj. In this study, a standard questionnaire was used to collect the data of independent variable and assess the dependent variable. The present study is applied in terms of purpose and is also descriptive-survey in terms of data collection. The customers of appliance stores in Sanandaj were studied as the statistical population of this stud...

  17. Sustainable Marketing

    NARCIS (Netherlands)

    Dam, van Y.K.

    2017-01-01

    In this article, three different conceptions of sustainable marketing are discussed and compared. These different conceptions are referred to as social, green, and critical sustainable marketing. Social sustainable marketing follows the logic of demand-driven marketing management and places the

  18. Helping 'light green' consumers walk the talk. Results of a behavioural intervention survey in the Swiss electricity market

    Energy Technology Data Exchange (ETDEWEB)

    Litvine, Dorian [University of Montpellier 1, LASER-CREDEN, UFR d' Economie, Montpellier (France); Wuestenhagen, Rolf [University of St. Gallen (Switzerland). IWOe-HSG

    2011-01-15

    While many consumer surveys show very positive attitudes towards renewable energy, the share of consumers actually purchasing green electricity is still in the single-digit percent range in most countries. What can be done to help consumers with positive attitudes towards green electricity to 'walk the talk', i.e. to behave consistently with their preferences? We developed a psychological model based on the theory of planned behaviour (TPB) to design a large-scale behavioural intervention survey with 1163 Swiss electricity consumers. Our results show that by providing information targeted at the key factors influencing the intention to purchase green electricity, namely attitudes towards purchase, social norms and perceived behavioural control, a significant increase in green electricity market share can be achieved. Our results show that price is not the only barrier to purchasing green electricity, and that information to increase the perceived benefit of buying green electricity as well as targeted communication to overcome inertia among retail electricity consumers are equally important factors. (author)

  19. Green marketing & international networks: the Orsa Florestal case

    Directory of Open Access Journals (Sweden)

    Marco Antonio Conejero

    2007-12-01

    Full Text Available The certification of products and processes is a requirement from the U.S. and the European wood buyers. In order to attend this external market, Brazil has followed this tendency. A certification attests that the product is ecologically correct, that is, it comes from a well-managed forest, it’s socially fair and economically viable, besides complying all the sectorial valid laws. However, the green company is only capable to offer differentiated products for its consumers because it maintains entrepreneuring relationships for production and distribution of the articles with the required specifications. Thus, the companies are more and more related to one another and are also interdependent, constituting the so-called “networks”. In this sense, the present work tried to verify if the concept of networks could be applicable to understand the business model of Orsa Florestal company, through a study of case. As a conclusion, it was verified that the company is part of a productive chain, not of a network, adapting itself to the rules and the established standards required to this business.

  20. Green Energy Outlook in Europe. Strategic prospects to 2010

    International Nuclear Information System (INIS)

    2002-07-01

    As the successor to last years' report The Green Energy Outlook 2001 by Reuters Business Insight, this new report focuses on the opportunities that are opening across Europe. In particular the report evaluates the implications of trading in a harmonised green energy market and how certification and labelling will affect trading strategies. Renewable energy is rapidly becoming an important commodity. The report forecasts a green certificate market of over 20 to 30 billion Euro in 2010, largely driven by environmental policy and the increasing viability of green technologies. The impact of new policies and key issues such as certification and labeling are significant factors of the current European renewable energy market. This report evaluates the current market and identifies the main areas for growth and development to 2010. The latest market research and analysis, detailed country profiles, key players' strategies and recommendations for success in the expanding and evolving market make this report a must for every company and government with interest in the renewable energy market

  1. Green electricity market development: Lessons from Europe and the US

    International Nuclear Information System (INIS)

    Gan, Lin; Eskeland, Gunnar S.; Kolshus, Hans H.

    2007-01-01

    This study compares the development and implementation of green electricity policies in Germany, the Netherlands, Sweden, and the United States, a set of countries applying a range of policy instruments to encourage electricity from renewable energy sources. A general tendency is identified that policies shift emphasis from R and D stimulation towards dissemination and market application of renewable energy technologies. We argue that in light of the long term nature of policy goals on energy security, mitigation of climate change, and environmental protection, the applied range of policy instruments may be lacking in providing incentives for the long term development of new technologies. Clarifying policy objectives would allow careful selection of policy instruments, including support for R and D. Improved capacity building for policy implementation is also important

  2. The market for green building in developed Asian cities. The perspectives of building designers

    International Nuclear Information System (INIS)

    Chan, Edwin H.W.; Qian, Queena K.; Lam, Patrick T.I.

    2009-01-01

    Green building (GB) is part of the concept of promoting sustainability. Although GB and the concept of sustainability are well studied for environmental concerns, their business rationale and related social concerns have not been fully explored or widely accepted by the parties involved in the building sector. In this study, the situation of GB market in relation to the general building market is reviewed and the business rationales of stakeholders to invest in the GB market have been investigated from the perspective of building designers. In addition, the factors that enhance the popularity of GB have been explored and the obstacles that hinder its market have been examined. The data are collected by a questionnaire survey covering building designers in Hong Kong and Singapore, the cities that are categorized as economically developed cities in Asia. After data analysis of the survey, this paper presents the findings of the business reasons for stakeholders to be involved in GB, the most favorable conditions required to promote GB business and the important obstacles that hinder its popularity. Based on the findings, recommendations and policy implications are tendered. (author)

  3. Green energy in Europe: selling green energy with green certificates

    International Nuclear Information System (INIS)

    Ouillet, L.

    2002-01-01

    Sales of green power products are booming in Europe: 50,000 customers in the United Kingdom, 775,000 in the Netherlands and 300,000 in Germany. Laws of physics are however formal: the way in which electricity flows within the grid does not allow suppliers to assure customers that they are directly receiving electricity produced exclusively from renewable energy sources. What are marketers selling their customers then? Laetitia Ouillet, Greenprices, takes a closer look and focuses on the potential of selling green energy in the forms of renewable energy certificates. (Author)

  4. Rocky Mountain spotted fever in children.

    Science.gov (United States)

    Woods, Charles R

    2013-04-01

    Rocky Mountain spotted fever is typically undifferentiated from many other infections in the first few days of illness. Treatment should not be delayed pending confirmation of infection when Rocky Mountain spotted fever is suspected. Doxycycline is the drug of choice even for infants and children less than 8 years old. Copyright © 2013 Elsevier Inc. All rights reserved.

  5. Rocky Mountain Spotted Fever: Statistics and Epidemiology

    Science.gov (United States)

    ... Search Form Controls Cancel Submit Search the CDC Rocky Mountain Spotted Fever (RMSF) Note: Javascript is disabled or is not ... message, please visit this page: About CDC.gov . Rocky Mountain Spotted Fever (RMSF) Transmission Signs and Symptoms Diagnosis and Testing ...

  6. Use green taxes and market instruments to reduce greenhouse gas emissions

    International Nuclear Information System (INIS)

    Hodgson, G.; Rheaume, G.; Coad, L.

    2008-01-01

    This briefing is part of the Conference Board of Canada's CanCompete program, which was designed to help leading decision makers advance Canada on a path of national competitiveness. Many members of the scientific community have concluded that anthropogenic greenhouse gas (GHG) emissions are responsible for the current pace of global warming. It is widely believed that the changing climate will have a negative impact on the economy and the environment. This briefing considered a set of reforms to the Canadian tax system designed to ensure sustainable growth within a changing climate. The briefing was prepared in response to an earlier paper calling for a market-based policy on climate change. Tax incentives were examined, as well as price signalling systems to ensure successful climate change adjustment for Canadian businesses. It was concluded that a combination of efficient regulations, market forces, and tax measures will be needed to set accurate and effective prices for GHGs. Green taxes and tax credits will also be necessary in order to accelerate technological adaptation to a carbon pricing system, along with a complementary cap and trade system. 1 fig

  7. No way around green tariffs; Oekotarife sind nicht mehr wegzudenken

    Energy Technology Data Exchange (ETDEWEB)

    Briese, Dirk [trend:research GmbH, Stuttgart (Germany)

    2011-05-15

    Just like green electricity, meanwhile a classic, so too now does newcomer ''green gas'' offer energy suppliers with an appropriate marketing mix far-reaching opportunities for improving their corporate image, securing customer loyalty and increasing turnover. However the only beneficiaries of this trend to date have been green-only suppliers which specialise in this market. Although most traditional suppliers have now added green tariffs to their product portfolio, this has given them little commercial success, since eco-minded consumers often consider green-only suppliers to be more credible. A recent study shows that the market volume of green electricity and green gas tariffs will grow markedly over the next five years. Energy suppliers should therefore turn their attention to the question of how they can best exploit this potential.

  8. Heavy metal contamination of vegetables from green markets in Novi Sad

    Directory of Open Access Journals (Sweden)

    Arsenov Danijela D.

    2016-01-01

    Full Text Available are valuable source of vitamins, minerals and fibers important for healthy human nutrition. However, an increased level of heavy metals in vegetables has been noticed in recent years. This study was conducted with an aim to analyze content of heavy metals, cadmium (Cd, lead (Pb, and chromium (Cr in 11 vegetable species which are the most common in human diet. Vegetables were collected from three green markets (Limanska, Futoška and Riblja pijaca in Novi Sad, during September and October, from 2009 to 2011. Heavy metal contents were analyzed in edible parts of tomato, potato, spinach, onion, beetroot, parsley, parsnip, carrot, cauliflower, pepper and broccoli using atomic absorption spectrophotometer (Varian, AAS 240FS. The results showed statistically significant differences in element concentrations among analyzed vegetables. In general, the highest metal pollution was observed in the year of 2011. Spinach was found to contain the highest metals content - 0.89 μg/g for Cd, 5.81 μg/g for Pb, and 3.67 μg/g for Cr. According to Serbian official regulations, 18.18% of all analyzed species exceeded maximum permissible level for Cd, 9.09% for Pb, while for Cr these limits are not defined. Elevated content of heavy metals in vegetables might be related to soil contamination, atmospheric depositions during transportation and marketing. Thus, a continuous monitoring of vegetables on markets should be performed in order to prevent potential health risks to consumers.

  9. Key factors in successful green roof training

    International Nuclear Information System (INIS)

    Seeger, H.; Ansel, W.

    2004-01-01

    The green roof market in Germany has increased significantly in the past 3 decades, reaching a market share of 11 to 14 per cent. Three factors were responsible for the success of the green roof movement in Germany, namely the early introduction of quality standards and guidelines; the scientific investigation of ecological and economic benefits and the development of innovative and reliable technologies. In addition, seminars and workshops targeted at relevant groups encouraged green roof construction. Training courses and seminars proved to be efficient communication tools with the advantage of direct feedback from the participants to address sophisticated green roof problems and to integrate current ecological and economic frameworks. The content of the courses were tailored to the specific needs of the participants. In addition, organizers had considerable knowledge of green roof technology and related disciplines. The green roof guidelines in Germany are based on a range of scientific studies from universities, technical colleges and regional research institutions. These studies explored the technical performance of different green roof constructions and the ecological benefits for people and the environment. The market development in Germany is backed by the development of a wide range of innovative technologies which offer solutions for nearly all green roof issues, such as landscaping of sloped, barrel shaped roofs with low load bearing capacities. The German company ZinCo offers the international market a range of well tested and proven green roof systems for intensive and extensive roofs. Their flexible modular products can be adapted to the needs of different roof constructions and to locally specific climatic conditions. 6 refs., 1 fig

  10. Organising a joint green European electricity market: the model ElGreen

    International Nuclear Information System (INIS)

    Huber, C.; Faber, T.; Haas, R.; Resch, G.

    2004-01-01

    In this paper, the features and the most important results of the computer model ElGreen will be presented. With the help of the computer model it is possible to simulate various promotion strategies for different technologies in all EU countries. Policies that can be selected are the most important price driven strategies (feed-in tariffs, investment subsidies, tax incentives), capacity driven instruments (tradable green certificates, national or international wide trading system) and a voluntary green pricing system. The following recommendations are derived: (i) regardless of which strategy is chosen credible sources must guarantee that the promotional strategy will survive a specified planning horizon; (ii) the differences between either national trading, international trading or feed-in tariffs are very small if the design of the promotional system is optimised; (iii) when introducing a TGC system it is of paramount importance that no mix up between existing and new capacities takes place. (author)

  11. Organising a joint green European electricity market: the model ElGreen

    Energy Technology Data Exchange (ETDEWEB)

    Huber, C.; Faber, T.; Haas, R.; Resch, G. [University of Technology, Vienna (Austria). Energy Economics Group

    2004-02-01

    In this paper, the features and the most important results of the computer model ElGreen will be presented. With the help of the computer model it is possible to simulate various promotion strategies for different technologies in all EU countries. Policies that can be selected are the most important price driven strategies (feed-in tariffs, investment subsidies, tax incentives), capacity driven instruments (tradable green certificates, national or international wide trading system) and a voluntary green pricing system. The following recommendations are derived: (i) regardless of which strategy is chosen credible sources must guarantee that the promotional strategy will survive a specified planning horizon; (ii) the differences between either national trading, international trading or feed-in tariffs are very small if the design of the promotional system is optimised; (iii) when introducing a TGC system it is of paramount importance that no mix up between existing and new capacities takes place. (author)

  12. How can certificates of origin contribute to differentiation in the German green electricity market?; Wie koennen Herkunftsnachweise zur Differenzierung des Oekostrommarkts in Deutschland beitragen?

    Energy Technology Data Exchange (ETDEWEB)

    Seebach, Dominik [Oeko-Institut e.V., Freiburg im Breisgau (Germany). Bereich Energie und Klimaschutz; Mohrbach, Elke [Umweltbundesamt (UBA), Dessau-Rosslau (Germany). Herkunftsnachweisregister fuer Strom aus erneuerbaren Eenrgien

    2013-03-15

    The volume of electricity sold to consumers in the voluntary green electricity market is growing continuously. On 1 January 2013 the Certificates of Origin Registry of the German Federal Environmental Office went into service. This authority obliges electricity suppliers in Germany to use its services if they wish to prove to their final customers that they are supplying them with electricity from ''other renewable resources''. This gives rise to the question as to how certificates of origin can contribute to the further development and to meaningful differentiation in the green electricity market.

  13. Radiation monitor training program at Rocky Flats

    International Nuclear Information System (INIS)

    Medina, L.C.; Kittinger, W.D.; Vogel, R.M.

    The Rocky Flats Radiation Monitor Training Program is tailored to train new health physics personnel in the field of radiation monitoring. The purpose of the prescribed materials and media is to be consistent in training in all areas of Rocky Flats radiation monitoring job involvement

  14. Hydro to market green power at special prices

    International Nuclear Information System (INIS)

    McArthur, D.; Salaff, S.

    1996-01-01

    A 600 kW grid-connected demonstration wind turbine at Ontario Place will provide green power to Toronto residents early in 1997. The joint venture project partners include publicly owned Ontario Hydro, Toronto Hydro and Natural Resources Canada. The power will be sold at a premium under arrangements yet to be announced. The green power pricing initiative would allow some customers to buy their electricity at a green price. The project could be a self-financing model for future renewable energy development. The Ontario Place turbine project will determine whether Toronto electricity customers want green power or electricity from nuclear and fossil stations, and could determine which type of generation should be built in the future

  15. Challenges of green chemistry in Ukraine

    Directory of Open Access Journals (Sweden)

    Shevtsova Ganna Ziyvna

    2017-06-01

    Full Text Available The article deals with study of Ukrainian chemical enterprises’ ecologisation issues and elaboration of the economic problems to realize principles of green chemistry. Theoretical aspects of green chemistry as a modern interdisciplinary conception, which reveals peculiarities to implement sustainable development paradigm in the chemical industry, are studied. Based on the analysis of essence and effectiveness to introduce international initiatives on sustainable development at the chemical industry enterprises, it is concluded that the implemented measures are only first steps on the way to realize key principles of green chemistry.It is proved that in order to promote conceptual ideas of the green chemistry further, it is reasonable to consider economic and marketing aspects of the ecological innovations: to provide economic effectiveness of green chemical products and technologies, to form ecological culture of consumption, to motivate green demand and to prevent market asymmetry of information.

  16. CO2-emission trading and green markets for renewable electricity. Wilmar - deliverable 4.1

    DEFF Research Database (Denmark)

    Azuma-Dicke, N.; Morthorst, Poul Erik; Ravn, H.F.

    2004-01-01

    This report is Deliverable 4.1 of the EU project “Wind Power Integration in Liberalised Electricity Markets” (WILMAR) and describes the application of two policy instruments, Tradable Emissions Permits (TEP’s) and Tradable Green Certificates (TGC’s) forelectricity produced from renewable energy...... sources in the European Union and the implications for implementation in the Wilmar model. The introduction of a common emission-trading system in the EU is expected to have an upward effect on the spot pricesat the electricity market. The variations of the spot price imply that some types of power...... generation may change the situation from earning money to losing money despite the increasing spot price. Heavy restrictions on emissions penalise thefossil-fuelled technologies significantly, and the associated increase in the spot price need not compensate for this. Therefore, a market of TEP’s is expected...

  17. Essays on liberalized energy markets

    Energy Technology Data Exchange (ETDEWEB)

    Nese, Gjermund

    2003-07-01

    This thesis consists of four essays that aim at contributing to the understanding of some of the new challenges associated by the liberalized energy markets. More specifically the essays consider investments in energy generation projects; international trade of Green Certificates, market power in a Green Certificate system, and finally the behaviour of public firms in liberalized markets. Essay 1 considers energy investment, when a choice has to be made between fossil fuel and biomass fired production technologies. A dynamic model is presented to illustrate the effect of the different degrees of input price uncertainty on the choice of technology and the timing of the investment. It is shown that when the choice of technology is irreversible, it may be optimal to postpone the investment even if it would otherwise be optimal to invest in one or both of the plant types. We provide a numerical example based on cost estimates of two different power plant types. Essay 2 presents an analytical equilibrium model for simultaneously functioning international markets for electricity and Green Certificates is formulated. The percentage requirement is perceived as the policy instrument affecting the level of green electricity in end-use consumption. In none of the cases considered does an increase in the country's percentage requirement necessarily result in an increase in the generation of green electricity in that country, but it may have a positive effect on the trading partner's generation of green electricity. Further, under quite realistic assumptions, a country maximizes its generation of green electricity by setting the percentage requirement to zero. In essay 3 an analytic equilibrium model for a simultaneously functioning electricity market and a market for Green Certificates is formulated. The major focus of the paper is the effect of market power in a Green Certificate system. One of the main results is that the certificate system faced with market power

  18. Essays on liberalized energy markets

    International Nuclear Information System (INIS)

    Nese, Gjermund

    2003-01-01

    This thesis consists of four essays that aim at contributing to the understanding of some of the new challenges associated by the liberalized energy markets. More specifically the essays consider investments in energy generation projects; international trade of Green Certificates, market power in a Green Certificate system, and finally the behaviour of public firms in liberalized markets. Essay 1 considers energy investment, when a choice has to be made between fossil fuel and biomass fired production technologies. A dynamic model is presented to illustrate the effect of the different degrees of input price uncertainty on the choice of technology and the timing of the investment. It is shown that when the choice of technology is irreversible, it may be optimal to postpone the investment even if it would otherwise be optimal to invest in one or both of the plant types. We provide a numerical example based on cost estimates of two different power plant types. Essay 2 presents an analytical equilibrium model for simultaneously functioning international markets for electricity and Green Certificates is formulated. The percentage requirement is perceived as the policy instrument affecting the level of green electricity in end-use consumption. In none of the cases considered does an increase in the country's percentage requirement necessarily result in an increase in the generation of green electricity in that country, but it may have a positive effect on the trading partner's generation of green electricity. Further, under quite realistic assumptions, a country maximizes its generation of green electricity by setting the percentage requirement to zero. In essay 3 an analytic equilibrium model for a simultaneously functioning electricity market and a market for Green Certificates is formulated. The major focus of the paper is the effect of market power in a Green Certificate system. One of the main results is that the certificate system faced with market power may

  19. Going Green: The Business Case for Greening your Energy Company

    Energy Technology Data Exchange (ETDEWEB)

    Lavery, Greg

    2007-07-01

    We are all familiar with the challenges facing the energy industry: supply security, climate change, emerging cleaner technologies, retail competition, staffing, and the quest for growth. This paper demonstrates how a proactive environmentally considered ('green') corporate approach addresses these issues and unlocks four tangible areas of value addition for energy companies. Based on over a decade of experience by the author in this emerging field, this paper provides some golden rules for companies considering the green approach and showcases an Australian market leading energy company who is unlocking green value. (auth)

  20. Beyond transparency: unlocking the full potential of green bonds

    International Nuclear Information System (INIS)

    Shishlov, Igor; Morel, Romain; Cochran, Ian

    2016-06-01

    This report presents the latest study on the green bond market written by I4CE - Institute for Climate Economics with support by Credit Agricole CIB, EDF and Mirova. 'Green' or 'climate' bonds are a new asset class that has received increasing attention over the past few years as a financial instrument that may help overcome the low-carbon investment challenge. This report explores the current and potential contribution of green bonds to the low-carbon transition and different ways to enhance it. The analysis begins by taking stock of the current status of the green bond market, identifying key roles that the market plays for different stakeholders and pin-pointing two key challenges to be addressed. The first challenge - namely the question of environmental integrity of green bonds - explores the stakes related to definitions and procedures and identifies possible approaches to deal with it. The second challenge focuses on how, beyond increasing transparency, both market-driven and public support measures may help increase the tangible financial contribution of green bonds to the low-carbon transition. The report then concludes with a number of possible steps for policy-makers and financial stakeholders to overcome the current limitations of green bonds

  1. Market opportunities: U.S. - PADD IV

    International Nuclear Information System (INIS)

    Garner, R.P.

    1997-01-01

    The current supply and demand balance, the short and long term expectations and marketing opportunities for Canadian crude oil in PADD IV, the Rocky Mountain region in the US, were reviewed. It was suggested that market opportunities in PADD IV are derived from the following four factors: (1) crude oil declines within that area, (2) federal regulations, (3) competitive presence with markets, and (4) population growth. The overall conclusion was that Canadian producers and PADD IV refiners will be looking at an ever-growing relationship based on freight equalized world crude prices. 8 tabs., 5 figs

  2. Green certificates and carbon trading in the Netherlands

    International Nuclear Information System (INIS)

    Boots, M.

    2003-01-01

    The combination of trading schemes for green certificates and for carbon, as they are implemented and planned in the Netherlands, imply a complete separation of green certificates and CO 2 markets. This means that the costs of CO 2 reduction will be reflected in the spot price of electricity and that the price of green certificates only reflects the additional cost of RE development. However, since the green certificate scheme is already implemented, while the carbon trading scheme is not, it is unclear if currently the green certificate value includes the CO 2 reduction value of RE production. It is important that buyers and sellers in the market for green certificates agree on what they are trading, therefore this issue should be clarified

  3. O marketing ecológico como vantagem competitiva Green marketing as a competitive advantage

    Directory of Open Access Journals (Sweden)

    Sérgio Luís Stirbolov Motta

    2007-06-01

    Full Text Available A competição entre as organizações existe basicamente porque um ou mais players atuais ou potenciais, de um determinado setor econômico, percebem a oportunidade de melhorar sua posição (ou estabelecê-la ou se sentem pressionados por outro player, ou seja, os movimentos de uma empresa repercutem nas demais, numa relação de interdependência. Dessa forma, é constante a busca por alternativas que permitam o desenvolvimento empresarial. Este trabalho aponta um caminho que há algum tempo vem sendo percorrido por empresas, mas apenas nos últimos anos vem ganhando destaque nos meios de comunicação e na consciência dos indivíduos: a gerência de ações de marketing ecológico. A partir dos dados de uma pesquisa exploratória realizada na cidade de São Paulo e dos modelos de vantagem competitiva de Porter e de D'Aveni, pôde-se constatar que a prática de marketing ecológico pelas empresas pode constituir vantagem competitiva, não obstante o fato de esse fenômeno não ocorrer atualmente, pois tanto o conhecimento sobre as questões ambientais quanto as atitudes positivas em relação à preservação ambiental já estão presentes nos consumidores.Organizational competition exists because players or potential ones in an economic sector perceive an opportunity to improve or establish their position and may feel pressured by others. Therefore actions of one company have repercussions on the others, disclosing interdependence. As such, there is a constant pursuit for alternatives that foster company development. This article highlights the management of ecological marketing, an approach that companies have accompanied for some time and which only in recent years has attracted the attention of media and individuals. Based upon an exploratory survey made in the city of São Paulo as well as models of competitive advantage by Porter and D'Aveni, it was shown that green marketing may be of advantage. Although this is not a current practice

  4. A taxonomy of green supply chain management capability among electronics-related manufacturing firms in Taiwan.

    Science.gov (United States)

    Shang, Kuo-Chung; Lu, Chin-Shan; Li, Shaorui

    2010-05-01

    This study investigated crucial green supply chain management (GSCM) capability dimensions and firm performance based on electronics-related manufacturing firms in Taiwan. On the basis of a factor analysis, six green supply chain management dimensions were identified: green manufacturing and packaging, environmental participation, green marketing, green suppliers, green stock, and green eco-design. According to their factor scores in the GSCM dimensions, a cluster analysis subsequently assigned responding firms into four groups, namely, the weak GSCM oriented group, the green marketing oriented group, the green supplier oriented group, and the green stock oriented group. Differences in firm performance and GSCM dimensions among groups were examined. Results indicated that the green marketing oriented group performed best. Based on the resource-based view (RBV), the capability of the green marketing oriented group was considered to be the deployment of a collection of resources that enables it to successfully compete against rivals. The importance of green marketing as a GSCM capability and strategic asset/critical resources for electronics-related manufacturing firms to obtain a competitive edge is therefore highlighted in this study. Copyright 2010 Elsevier Ltd. All rights reserved.

  5. Ekologický marketing ve společnosti DM drogeriemarkt

    OpenAIRE

    Bakalářová, Jana

    2014-01-01

    The Bachelor's thesis entitled Green Marketing in DM drogeriemarkt company deals with the analysis of a new marketing approach/attitude also known as an environmental or green marketing, which has become very popular. The two preliminary chapters of my bachelor thesis are devoted to theoretical explanations, terms and definitions on the basis we can more develop it to a deeper description of marketing terms. The following part introduces a green marketing itself from it's definition through h...

  6. Rocky Mountain Research Station: 2011 Annual Accomplishments

    Science.gov (United States)

    Rick Fletcher

    2011-01-01

    The Rocky Mountain Research Station is one of seven regional units that make up the USDA Forest Service Research and Development organization ­ the most extensive natural resources research organization in the world. We maintain 12 field laboratories throughout a 12-state territory encompassing the Great Basin, Southwest, Rocky Mountains, and parts of the Great Plains...

  7. Rocky Mountain Research Station: 2010 Research Accomplishments

    Science.gov (United States)

    Rick Fletcher

    2010-01-01

    The Rocky Mountain Research Station is one of seven regional units that make up the USDA Forest Service Research and Development organization ­ the most extensive natural resources research organization in the world. We maintain 12 field laboratories throughout a 12-state territory encompassing the Great Basin, Southwest, Rocky Mountains, and parts of the Great Plains...

  8. Green marketing as a key strategy for sustainable development: A case study of Albanian consumers

    Directory of Open Access Journals (Sweden)

    Anita Gumeni

    2014-05-01

    Full Text Available Recently efforts have been made in order to achieve sustainable development, which consists of social sustainability, economic sustainability and environmental sustainability in order to reach well-being of present and future generations. In our time the concern for environmental topics and sustainable development has been increasing. Accordingly companies are trying to design new strategies for gaining competitive advantage in the marketplace. Green marketing is one of such strategies used by marketers for reaching sustainable development. Companies need to know consumers' attitude and to adapt new marketing solutions with the focus on determining the expectations and satisfying their needs. In this paper we will attempt to examine the attitude of Albanian consumers toward eco-friendly products. The aim of the survey is to gather information from a consumer standpoint. We will apply various statistical analyses to investigate the demographic variable of consumers who are willing to pay an extra price for eco-friendly products. Findings demonstrate that the profile of consumers with a positive attitude towards eco-friendly products was more likely to be young educated women.

  9. Green certificate markets, the risk of over-investment, and the role of long-term contracts

    International Nuclear Information System (INIS)

    Kildegaard, Arne

    2008-01-01

    Several papers have recently analyzed the theory and implementation of renewable energy support schemes. The case for a renewable electricity standard (RES) in tandem with a tradeable green certificate (TGC) market has been largely based on efficiency considerations. Case study evidence is inconclusive, in part due to the short track record, but is not generally favorable. Here we reconsider the efficiency case, both static and dynamic, in light of special characteristics of renewable energy projects. We find that when exclusively high fixed-cost technologies comprise the eligible technology pool, the equilibrium form of contracting obviates the principal efficiency advantages claimed for certificate markets. When low fixed-cost technologies compete alongside high fixed-cost technologies in the certificate market, we show that it is likely that long-term contracts will disappear, and the technological choice will be inefficiently shifted away from the high fixed-cost technology. We consider evidence from three well-developed certificate schemes - in Britain, Sweden, and Texas - and find that it is broadly consistent with the theory here. (author)

  10. Into the Green Economy – Evolutionary Perspectives on Green Economic Change

    DEFF Research Database (Denmark)

    Andersen, Maj Munch

    The recent ‘greening’ of the economy represents possible one of the most profound examples of economic change. While the environment used to be considered a burden to business this perspec-tive has changed making ‘eco-innovation’ increasingly recognized as a driver of economic devel-opment. Evolu......The recent ‘greening’ of the economy represents possible one of the most profound examples of economic change. While the environment used to be considered a burden to business this perspec-tive has changed making ‘eco-innovation’ increasingly recognized as a driver of economic devel...... of the greening of industry and the economy is of interest because of the focus on the fundamental social and economic difficulties of changing direction in technology. Defining the greening of the economy as a techno-economic paradigm change the paper suggests expanding on Perez’s framework (Perez, 1983, 2000...... problem solving, and simultaneously, the emergence of new green selection criteria on the market. These lead to a series of interrelated eco-innovations, which gain still more force as the green market matures. In the search for the origins of paradigmatic changes, the paper suggests to focus...

  11. The factors affecting the green brand equity of electronic products: Green marketing

    Directory of Open Access Journals (Sweden)

    Narges Delafrooz

    2015-12-01

    Full Text Available This study is intentionally functional, and, from the data collection aspect, is a descriptive survey. The statistical data for the present study includes low-power electronic and electric products in Guilan Province. A total of 384 consumers were chosen using the random cluster sampling method. We have used confirmatory factor analysis and structural equation modeling to analyze the given data. The findings show that there is a significant relationship among brand-perceived quality, green brand image, (GBI and brand value, but not with the green brand-perceived value (GBPV. In addition, the results of the study show that brand credibility has a significant relationship with the GBPV and GBI, but not with the GBPV and GBI, each of which are associated with the green brand in a different way. At the end of this survey, you will read about the intermediate variables, all of which are acceptable, except the intermediate variables of brand credibility and GBI.

  12. Green growth opportunities in the EU shipbuilding sector. Final report

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2012-04-15

    Trends towards green shipping and green shipbuilding provide new market opportunities for the European shipbuilding and marine equipment sectors. The maritime transport sector is being incentivised to improve its environmental performance as a result of both market driven and regulatory greening trends. Examples of these trends are global regulation on NOx and SO2 emissions of ships, increased energy efficiency of new ships, ballast water management and an increased demand for offshore renewable energy generation. The European shipbuilding and marine equipment sectors have a leading position in high value, high complexity segments. It has a good starting position to contribute to the greening trends. This study identifies market opportunities for the EU shipbuilding industry that follow from greening trends in shipping and other areas. Taking the greening together, the global market potential for the period until 2020 is estimated to be minimally euro 12.5-15.5 bn per year. The study recommends that the EU enhances its cluster support provision, continues the promotion of the shipbuilding and marine equipment sectors as attractive work places, continues promoting the use of market based instruments at IMO level and consider adopting schemes at EU level. This report is built on an extensive market consultation process through in-depth interviews with over 35 stakeholders, complemented with a review of the state of the art literature and a stakeholder workshop. As such it is not a statistical analysis, or an academic or political analysis, but it represents an in-depth insight based on key market actors and industry players.

  13. MARKETING OF BYPRODUCT GYPSUM FROM FLUE GAS DESULFURIZATION

    Science.gov (United States)

    The report gives results of an evaluation of the 1985 marketing potential of byproduct gypsum from utility flue gas desulfurization (FGD), for the area east of the Rocky Mountains, using the calculated gypsum production rates of 14 selected power plants. The 114 cement plants and...

  14. Guidelines for establishing a local authority market for green power

    International Nuclear Information System (INIS)

    1999-09-01

    This project summary considers the UK government's aim of achieving 10% of electricity from renewable energy sources by the year 2010, and its backing of the launch of the ''Future Energy'' accreditation scheme to accredit power derived from renewable energy sources and assist power supply companies to promote green energy. The benefits to local authorities of buying and/or selling green power are highlighted, and the objectives of the guidelines in helping local authorities to buy green power and suppliers to target local authorities are discussed. Five case studies are presented covering the successful purchase of green electricity by 3 local authorities, a local authority currently preparing for green electricity procurement, and 2 local authorities which were unsuccessful in purchasing green power. Issues identified by the project are outlined, and details of the guidelines for local authorities and green electricity suppliers are given

  15. Criteria impacting shipments of Rocky Flats Plant radioactive mixed wastes

    International Nuclear Information System (INIS)

    Clawson, R.L.; Eide, J.H.

    1992-05-01

    Westinghouse Hanford Company, Transportation and Packaging Division, under contract for the Los Alamos Technology Office-Rocky Flats Plant, has developed this synopsis report to be used as a reference in the development of the Rocky Flats Plant Comprehensive Treatment and Management Plan and the Rocky Flats Plant Residue Elimination Plan. This report represents the criteria for packaging, shipping, and transporting Rocky Flats Plant radioactive mixed wastes. It is a compilation of state and federal regulations, US Department of Energy orders, and acceptance criteria specific to US Department of Energy radioactive mixed waste treatment, storage and disposal facilities

  16. Pengaruh Strategi Green Marketing Mix Dan Pengetahuan Produk Terhadap Keputusan Pembelian (Studi Kasus Konsumen Ponsel Nokia)

    OpenAIRE

    Annisa, Fiona

    2015-01-01

    This study aimed to identify and analyze the influence of green marketing mix strategy and product knowledge on purchasing decisions, consumer studies Nokia phone in Jakarta. Type of research design used was descriptive research, conducted at the biggest mobile phone mall ITC Roxy Mas, with 130 respondence during the period May to July 2014. Sampling techniques used was purposive sample to respondents who purchased Nokia. Thetools was used for the quantitative study, was a questionnaire. The ...

  17. Utility Green Pricing Programs: Design, Implementation, and Consumer Response

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Swezey, B.; Aabakken, J.

    2004-02-01

    The term green pricing refers to programs offered by utilities in traditionally regulated electricity markets, which allow customers to support the development of renewable energy sources by paying a small premium on their electric bills. Since the introduction of the concept in the United States, the number of unique utility green pricing programs has expanded from just a few programs in 1993 to more than 90 in 2002. About 10% of U.S. utilities offered a green pricing option to about 26 million consumers by the end of 2002. This report provides: (1) aggregate industry data on consumer response to utility programs, which indicate the collective impact of green pricing on renewable energy development nationally; and (2) market data that can be used by utilities as a benchmark for gauging the relative success of their green pricing programs. Specifically, the paper presents current data and trends in consumer response to green pricing, as measured by renewable energy sales, participants, participation rates, and new renewable energy capacity supported. It presents data on various aspects of program design and implementation, such as product pricing, ownership of supplies, retention rates, marketing costs, the effectiveness of marketing techniques, and methods of enrolling and providing value to customers.

  18. A Study on Consumer Perspective towards Green Products in Bengaluru City, India

    Directory of Open Access Journals (Sweden)

    Pusarla Lakshmi Padmaja

    2016-01-01

    Full Text Available Sustainability is a trending concept of the 21st century. With an increase in global warming and carbon emissions, green marketing gained importance and subsequently encouraging green products, which can further contribute to sustainable environment. The consumer play a major role in determining the demand for any product and since green products are eco-friendly, they have created niche for those environmental consciousness customers. In this context, a study on consumer perspective and attitude towards green products will be quite useful for marketers, to understand both, consumers and market. This study focus on the consumer awareness, attitude and purchase intention towards green products.

  19. Green electricity - experiences from USA; Groen el - erfarenheter fraan USA

    Energy Technology Data Exchange (ETDEWEB)

    Graens, N

    1995-10-01

    Environmental concern has opened a market for electric power produced from renewable energy sources in USA. A number of American electric utilities have responded to the interest from the public and offered green electricity at a price somewhat above the normal rates. Most of these programs, that have existed for a few years, have succeeded quite well, giving the utilities better relations to their customers and experiences from marketing new products. The customers have been satisfied and shown enthusiasm for the new product. The present report reviews the attitudes to and drive behind green electricity from/relative to utilities, customers, environmental organizations and authorities. The programs and experiences of the utilities are described, and the prospects for green power on a deregulated market are discussed. Speculations about market responses to green power in Sweden are also made. 37 refs, 13 figs

  20. Public involvement in cleanup - the Rocky Flats experience

    International Nuclear Information System (INIS)

    Paukert, J.; Pennock, S.; Schassburger, R.

    1992-01-01

    The U.S. Department of Energy's Rocky Flats Plant recently completed and implemented the Rocky Flats Plant Community Relations Plan for public involvement in environmental restoration of the site. The plan was developed in cooperation with the plant's regulators, the U.S. Environmental Protection Agency and the Colorado Department of Health. In addition, citizens near the plant played a significant role in shaping the document through extensive community interviews and public comment. The result of these cooperative efforts is a plan that meets and exceeds the applicable federal and state community relations requirements for a cleanup program. In fact, the U.S. Environmental Protection Agency has used the Rocky Flats Plant Community Relations Plants a model for similar plans at other federal facilities. Plan development, however, is only the starting point for an effective community relations effort. The Rocky Flats Plant and the public will face many challenges together as we implement the plan and build a partnership for addressing environmental cleanup issues. (author)

  1. Rocky desertification in Southwest China: Impacts, causes, and restoration

    Science.gov (United States)

    Jiang, Zhongcheng; Lian, Yanqing; Qin, Xiaoqun

    2014-05-01

    Rocky desertification, which is relatively less well known than desertification, refers to the processes and human activities that transform a karst area covered by vegetation and soil into a rocky landscape. It has occurred in various countries and regions, including the European Mediterranean and Dinaric Karst regions of the Balkan Peninsula, Southwest China on a large scale, and alarmingly, even in tropical rainforests such as Haiti and Barbados, and has had tremendous negative impacts to the environment and social and economic conditions at local and regional scales. The goal of this paper is to provide a thorough review of the impacts, causes, and restoration measures of rocky desertification based on decades of studies in the southwest karst area of China and reviews of studies in Europe and other parts of the world. The low soil formation rate and high permeability of carbonate rocks create a fragile and vulnerable environment that is susceptible to deforestation and soil erosion. Other natural processes related to hydrology and ecology could exacerbate rocky desertification. However, disturbances from a wide variety of human activities are ultimately responsible for rocky desertification wherever it has occurred. This review shows that reforestation can be successful in Southwest China and even in the Dinaric Karst region when the land, people, water, and other resources are managed cohesively. However, new challenges may arise as more frequent droughts and extreme floods induced by global climate change and variability may slow the recovery process or even expand rocky desertification. This review is intended to bring attention to this challenging issue and provide information needed to advance research and engineering practices to combat rocky desertification and to aid in sustainable development.

  2. The Green Economy in the Global South

    DEFF Research Database (Denmark)

    Brockington, Dan; Ponte, Stefano

    2015-01-01

    As multiple visions for a Green Economy seek to become real, so are green economic initiatives in the global South multiplying. These can offer integration into wealth-generating markets – as well as displacement, alienation, conflict and opportunities for ‘green washing’. The articles included i...

  3. THE INFLUENCE OF GREEN MARKETING STRATEGIES TO CONSUMERS ENVIRONMENTAL BEHAVIOUR

    OpenAIRE

    Gunawan, Yoan Nita

    2016-01-01

    This research aims to investigate the influence of eco-labelling, green packaging and branding, environmental advertisement, green premium pricing, and eco-image to consumers’ environmental behaviour. The result found that in overall all has influence consumers’ environmental behaviour. However, when it came to partial test, only eco-labelling, green packaging and branding, and green premium pricing which contributes to the consumers’ environmental behaviour.

  4. Six aspects to inspirational green roof design

    Energy Technology Data Exchange (ETDEWEB)

    Kiers, H. [SWA Group, Sausalito, CA (United States)

    2004-07-01

    Green roofs have been categorized as a technology that is not initially faster, better or cheaper, and may even under perform established products. However, green roofs have features and values that early adopters are ready to experiment with in small markets, thereby creating awareness of the technology. Termed as disruptive technologies, green roofs can become competitive within the mainstream market against established products. The challenge in green roof construction is to find the correct balance between idealistic principles and leading edge design. This paper presented case studies to examine the following 6 aspects of design fundamentals to the creation of inspirational green roofs: the use of colour; experimentation with materials and technology; incorporation of texture, form, and pattern; definition of space; engagement of vistas; and, principles of bio-regionalism. It was concluded that good design is not enough to lead to widespread green roof implementation. It was emphasized that change will occur primarily because of the benefits acquired through implementation. 11 refs., 7 figs.

  5. Markets: green utilities

    International Nuclear Information System (INIS)

    Wood, Elisa

    2006-01-01

    Publicly owned utilities have consistently led the United States in the rate of customer participation in green power programmes. The US has about 2000 community and state-owned utilities, which serve 43 million customers and account for about 16.6% of kilowatt-hour sales to consumers. In all, public power is responsible for about 10% of the nation's installed electric capacity. Investor owned utilities account for 39%, with the remainder of the nation's power mostly from independent power generators. Although IOUs have almost four times as much electric capacity as public power, they edge out public power by only a small margin when it comes to renewable capacity. IOUs are responsible for 24,577.5 MW of renewable capacity, compared to the 21,338 MW installed by public power. The reasons discussed by the author range from small town advantage to clean and cheap power. (Author)

  6. The rocky flats controversy on radionuclide soil action levels

    International Nuclear Information System (INIS)

    Earle, T.C.

    2004-01-01

    This report describes how stakeholder involvement processes led to the successful resolution of a dispute over radionuclide soil action levels at the Rocky Flats Site near Denver, Colorado. During the Cold War Era, Rocky Flats, a plutonium fabrication plant, was part of the American government's multi-site nuclear weapons production facilities. Although the Rocky Flats plant had significant positive effects on the local economy, it became a target of public protest due to concerns over both public safety in the area surrounding the site and global nuclear proliferation. In the late 1980's, local safety concerns led to investigations by state and federal agencies. In 1992, with the Cold War ended, the Department of Energy decided to decommission the Rocky Flats site and to begin the long process of decontamination. (author)

  7. Managing consumer disengagement through green advertising strategies

    OpenAIRE

    Loh, E-Jian

    2017-01-01

    A discord is apparent between consumers’ concerns and their actual green behaviour – a surfacing issue that has obstructed effective green messages by advertisers. Four distinct consumer disengagement issues, including consumer backlash, environmental exhaustion, motivational challenges and social pressures were identified. This thesis explored cultural discourses surrounding green marketing and proposes green advertising strategies that address consumer disengagement. Using the Grounded Theo...

  8. Implementasi Strategi Regional Chaser Dan Local Champion Plus Global Market Online Pada Industri Spesial ?óÔé¼?ØGreen Batik?óÔé¼?Ø Dan Interpreneurs Building Di Jawa Tengah

    Directory of Open Access Journals (Sweden)

    Rasiman Rasiman

    2016-06-01

    Full Text Available Abstract - Batik has various motives and its manufacture for basic materials. In mathematics kinds of batik motif can be made easily and pull through some mathematical concepts. Batik motifs that evolve at this point is still quite monotonous. In order motif sell high value, it can be modified to become more attractive in accordance with a pattern emerging at this time. The research objective is (1 make creative engineering design green batik motif, (2 maximize marketing with the implementation of regional strategies and local champion chaser plus global online market, and (3 maximizing the potential of local knowledge so as to boost the economy in some areas in Central Java. This research approach, focuses on the empowerment of exploiting Information and Communication Technology in the creation of batik motif design and marketing to penetrate the international market. Research result : (1 batik craftsmen can design green batik motif with lots of patterns and shades, (2 some craftsmen used to market batik online, and (3increasing the community's economy ?óÔé¼?ôbatik?óÔé¼?Ø artisans in some areas. Keyword: Regional Chaser, Local Champion, Global Market Online, Green Batik.

  9. Going Green in Business - A Study on the Eco-friendly Initiatives towards Sustainable Development in India

    OpenAIRE

    Pradeep M. D

    2017-01-01

    Increasing awareness on the various environmental problems has led to a shift in consumer behaviour. There has been a change in consumer attitude towards a green lifestyle. Thus green Marketing has evolved special implications in the modern market. Green indicates purity through quality, fairness in price and worthy in dealings. Green marketing focuses on marketing eco-friendly products to satisfy the needs and wants of the customers. It adopts innovative techniques of product modification, d...

  10. PENGARUH GREEN MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK UNILEVER (STUDI KASUS MASYARAKAT KOTA BANDUNG)

    OpenAIRE

    Khaya Widelia; Rennyta Yusiana; Arry Widodo

    2016-01-01

    Abstract - The tendency of current consumption patterns began to shift in environmentally friendly products. This can be seen from the development of Green Marketing in Indonesia, especially in Bandung. Shifting patterns of life has become the people's choice to meet the needs of a healthy life. Currently the company uses Corporate Social Responsibility strategy to encourage consumers and employees in real action. This research uses descriptive research design and verification with the calcul...

  11. Rocky Mountain Research Station: 2012-2013 Annual Report

    Science.gov (United States)

    Cass Cairns

    2013-01-01

    The Rocky Mountain Research Station is one of seven regional units that make up the USDA Forest Service Research and Development organization - the most extensive natural resources research organization in the world. We maintain 12 field laboratories throughout a 12-state territory encompassing the Great Basin, Southwest, Rocky Mountains, and parts of the...

  12. Green economic growth premise for sustainable development

    Directory of Open Access Journals (Sweden)

    Carmen Lenuţa TRICĂ

    2013-01-01

    Full Text Available Accelerating the global issues such as natural resource depletion, damage to the natural environment, economic and financial crises and consumption growth led to the shift of the development paradigm from consumption to sustainable development and recognition of the new path, namely green economy.At the European level a number of international organizations discussed issues of transition to green economy (EC, UNEP, OECD. In 2008, UNEP launched “Green Economy Initiative to Get the Global Markets Back to Work”, aiming to mobilize and re-focuse the global economy towards.This is the twin challenge of moving towards a green economy: radically reducing the footprint of developed countries, while simultaneously raising levels of social and material well being in developing countries.Without public intervention, the related market failures (i.e. market prices that do not fully reflect the environmental degradation generated by economic activity may delay or even prevent the development of environmentally-friendly technologies.Furthermore, in sectors such as electricity, network effects arising from existing infrastructures create additional barriers to the adoption of alternative sources of power, further hampering incentives to invest in new technologies.Given that the transition to a green economy requires increasing of investment in economic sectors that contribute to enhancing of natural capital and reduce environmental risks, we intend to analyze the main measures taken by Romania to ensure transition to green economy.

  13. Analisis Pengaruh Green Product dan Green Advertising terhadap Keterlibatan Konsumen dan Dampaknya pada Keputusan Pembelian Konsumen Laksmie Florist

    Directory of Open Access Journals (Sweden)

    Tinjung Desy Nursanti

    2011-11-01

    Full Text Available Marketing-oriented concept of community not only relies on community needs, but also can bring prosperity through environmental responsibility around; in this case the product and the marketing are more environmentally friendly. Application of green products and green advertising might attract widespread public sympathy, and even requirements for operational permits, production and ease of obtaining bank credit facility or tax relief may be considered by the government that is now more incentive to campaign for the concept and implementation of policies and regulations of corporate social responsibility. The objectives of this study was to determine whether there is influence of green product and green advertising toward consumer involvement and also its impact on consumer purchasing decisions Laksmi florist company. A survey with analysis of individual consumer of Lakmi florist is conducted, while path analysis is used to determine the effect among variables. The results showed that green advertising as well as green product provide a positive and significant influence on consumer involvement that have an impact on consumer purchasing decisions of Laksmi Florist company. 

  14. Building a sustainable market for renewables

    Energy Technology Data Exchange (ETDEWEB)

    Rader, N.

    1996-12-31

    Opinions regarding marketing approaches for electricity generation from renewable resources are presented in the paper. The Renewables Portfolio Standard of the California Public Utilities Commission is described. This system is based on renewable energy credits. Other marketing approaches, including surcharges, auctioned renewables credit, green pricing, and green marketing are also assessed. It is concluded that the Renewables Portfolio Standard creates a stable economic environment for the renewable energy industries.

  15. Study on comprehensive planning of rocky desertification in karst area of Chongqing

    Science.gov (United States)

    Zang, Yajun

    2017-11-01

    Chongqing is a key area for comprehensive treatment of rocky desertification in karst areas of china. Strengthening the comprehensive management of karst rocky desertification area, for the maintenance of ecological safety of Three Gorges Reservoir area, expanding the karst rocky desertification area people survival and development space, and improving the regional ecological conditions, have important practical significance to the construction of ecological civilization and building a harmonious society. Based on the investigation, analysis and arrangement of the data in the rocky desertification area, the paper puts forward the corresponding measures and phased targets for the treatment of the Rocky Desertification in the karst areas of Chongqing.

  16. Diffusion of green power products in Switzerland

    International Nuclear Information System (INIS)

    Wuestenhagen, Rolf; Markard, Jochen; Truffer, Bernhard

    2003-01-01

    As in many other European countries, green electricity is an emerging product in Switzerland as well. Although the market is yet to be liberalised, more than 100 of the 1200 Swiss electric utilities offer some sort of green electricity product to their customers. Successful companies like the municipal utilities of the cities of Zurich and Berne have reached customer response rates of up to 4%, while still maintaining cost-based pricing, i.e. charging their customers price premiums of 400-700% per kWh. While most of the products still rely on mainly photovoltaics, some utilities have started to introduce mixed green electricity products also including wind power. With a share of 60% in the Swiss generation mix, hydropower's role in the green electricity mix was also an issue to emerge causing controversial debate. While being renewable, hydropower is not considered environmentally benign by all the stakeholders, and unlike new renewables (solar, wind, biomass), there is little room for new hydropower generation facilities in Switzerland. The green electricity labelling scheme 'Naturemade' tackles that issue. The labelling organisation has evolved from a process with broad stakeholder involvement, which included environmental NGOs, scientific institutions, green electricity providers, renewable energy advocates, government bodies and consumer organisations. The analysis in this paper is based on a diffusion theory framework. It identifies and characterises different phases of (past and future) market development, and stresses the importance of eco-labelling as a tool to facilitate the transition from niche to mass market. Finally, we also discuss conclusions that can be drawn from the Swiss case towards market development and labelling on a European level

  17. Rocky Flats Cleanup Agreement implementation successes and challenges

    International Nuclear Information System (INIS)

    Shelton, D.C.

    1997-01-01

    On July 19, 1996 the US Department of Energy (DOE), State of Colorado (CDPHE), and US Environmental Protection Agency (EPA) entered into an agreement called the Rocky Flats Cleanup Agreement (RFCA) for the cleanup and closure of the Rocky Flats Environmental Technology Site (RFETS or Rocky Flats). Major elements of the agreement include: an Integrated Site-Wide Baseline; up to twelve significant enforceable milestones per year; agreed upon soil and water action levels and standards for cleanup; open space as the likely foreseeable land use; the plutonium and TRU waste removed by 2015; streamlined regulatory process; agreement with the Defense Nuclear Facilities Safety Board (DNFSB) to coordinate activities; and a risk reduction focus. Successful implementation of RFCA requires a substantial effort by the parties to change their way of thinking about RFETS and meet the deliverables and commitments. Substantial progress toward Site closure through the implementation of RFCA has been accomplished in the short time since the signing, yet much remains to be done. Much can be learned from the Rocky Flats experience by other facilities in similar situations

  18. Perspectives for hydropower in Switzerland - The chances offered by Green Power

    International Nuclear Information System (INIS)

    Spreng, D.; Wuestenhagen, R.; Truffer, B.

    2001-01-01

    This report made for the Swiss Federal Office of Energy (SFOE) discusses the question if the marketing of 'green' power, i.e. by marketing power on the basis of its environment-friendly production method, could be a viable way for owners of hydropower plant to assert themselves in a liberalised electricity market. The results of the studies made so far concerning the size of the market for 'green power' are discussed and the various types of customer are looked at, such as environmentally conscious and environmentally active consumers for example. The report presents the results of 11 'focus groups' held in Berne, Zurich and Stuttgart which looked at the consumers' general opinion on green power and their readiness to pay a surcharge for it. The report examines not only the situation in households but also in trade and industry, where the purchase of green power can play a role in environmental certification or be used as part of a company's marketing strategy. Also, the issuing of 'green shares' (sustainable investments) is discussed, which could improve the financial conditions for hydropower companies seeking credit and loans

  19. ROCKY PLANETESIMAL FORMATION VIA FLUFFY AGGREGATES OF NANOGRAINS

    Energy Technology Data Exchange (ETDEWEB)

    Arakawa, Sota; Nakamoto, Taishi, E-mail: arakawa.s.ac@m.titech.ac.jp [Department of Earth and Planetary Sciences, Tokyo Institute of Technology, Meguro, Tokyo 152-8551 (Japan)

    2016-12-01

    Several pieces of evidence suggest that silicate grains in primitive meteorites are not interstellar grains but condensates formed in the early solar system. Moreover, the size distribution of matrix grains in chondrites implies that these condensates might be formed as nanometer-sized grains. Therefore, we propose a novel scenario for rocky planetesimal formation in which nanometer-sized silicate grains are produced by evaporation and recondensation events in early solar nebula, and rocky planetesimals are formed via aggregation of these nanograins. We reveal that silicate nanograins can grow into rocky planetesimals via direct aggregation without catastrophic fragmentation and serious radial drift, and our results provide a suitable condition for protoplanet formation in our solar system.

  20. Perceptions of Sustainable Marketing Management by Export Companies in Serbia

    Directory of Open Access Journals (Sweden)

    Zoran I Čajka

    2013-07-01

    Full Text Available The present research paper deals with perceptions of sustainable marketing management in the strategies of export companies in Serbia. The objectives in this paper are manifold. They are to emphasize the importance of green marketing management in export activities of domestic companies which pursue their green management plan; to evaluate the company’s share in specific marketing segments, and to highlight the significance of successful green marketing management in modern business. Domestic green-oriented companies, which export their products to many different countries, look into the possibility of increasing their sales volumes. The findings in the paper support the hypotheses that domestic companies are perceptive of sustainable marketing issues in their business activities, and sustainable marketing management is becoming an important factor in business activities of modern companies.

  1. The challenge and future of rocky desertification control in karst areas in southwest China

    Science.gov (United States)

    Zhang, J. Y.; Dai, M. H.; Wang, L. C.; Zeng, C. F.; Su, W. C.

    2016-01-01

    Karst rocky desertification occurs after vegetation deteriorates as a result of intensive land use, which leads to severe water loss and soil erosion and exposes basement rocks, creating a rocky landscape. Karst rocky desertification is found in humid areas in southwest China, the region most seriously affected by rocky desertification in the world. In order to promote ecological restoration and help peasants out of poverty, the Chinese government carried out the first phase of a rocky desertification control project from 2006 to 2015, which initially contained the expansion of rocky desertification. Currently, the Chinese government is prepared to implement the second phase of the rocky desertification control project, and therefore it is essential to summarise the lessons learned over the last 10 years of the first phase. In this paper, we analyse the driving social and economic factors behind rocky desertification, summarise the scientific research on rocky desertification in the region, and finally identify the main problems facing rocky desertification control. In addition, we put forward several policy suggestions that take into account the perspective of local peasants, scientific research, and China's economic development and urbanisation process. These suggestions include promoting the non-agriculturalization of household livelihoods, improving ecological compensation, strengthening the evaluation of rocky desertification control and dynamic monitoring, and strengthening research on key ecological function recovery technologies and supporting technologies.

  2. Green banking

    Directory of Open Access Journals (Sweden)

    Maja Drobnjaković

    2013-06-01

    Full Text Available There is an urgent need to march towards “low - carbon economy”. Global challenges of diminishing fossil fuel reserves, climate change, environmental management and finite natural resources serving an expanding world population - these reasons mean that urgent action is required to transition to solutions which minimize environmental impact and are sustainable. We are at the start of the low - carbon revolution and those that have started on their low - carbon journey already are seeing benefits such as new markets and customers, improved economic, social and environmental performance, and reduced bills and risks. Green investment banks offer alternative financial services: green car loans, energy efficiency mortgages, alternative energy venture capital, eco - savings deposits and green credit cards. These items represent innovative financial products.

  3. Public goods and private interests: The role of voluntary green power demand in achieving environmental improvements

    Science.gov (United States)

    Wiser, Ryan Hayes

    This dissertation explores the role of consumer purchasing behavior in providing public, environmental goods. It does so by empirically evaluating one market---voluntary demand for renewable energy. The dissertation addresses the following five research questions: (1) What does early experience with green power marketing tell us about the prospects for this market to deliver environmental benefits? (2) What product design and marketing approaches might be used to increase voluntary demand? (3) What motivates non-residential customers to voluntarily purchase green power? (4) What role might public policy play in the creation of the green power market? (5) What preferences do individuals hold on the most appropriate forms of support for renewable energy? By helping to answer these questions, this dissertation seeks to better understand the gap between widespread positive attitudes for the environment and an often-anemic response to green product offerings. It contributes to not only the public goods and environmental marketing literatures, but also to contingent valuation methodology and to an emerging literature on the motivations of firms to contribute to environmental causes. The analysis performed is diverse, and includes: a literature review, a mail survey of green power marketers, a mail survey of non-residential green power customers, and contingent valuation and opinion surveys of U.S. residents. Detailed statistical analysis is performed on the data collected from the residential and non-residential surveys. The analysis reveals that customer participation in green power programs to date has been weak. The possibility that the traditional economic concept of "free riding" may explain this low response is raised, and the dissertation identifies a number of marketing approaches that might be used to partially combat this problem. Analysis of survey data shows that non-residential green power purchases have been motivated principally by altruistic concerns

  4. Customer value in green power purchases

    International Nuclear Information System (INIS)

    Welsh, L.

    1998-01-01

    A discussion about generating electricity from renewable energy sources was presented. The Environment Canada/ENMAX green power contract stipulates that in order for electricity to quality as green power it must be generated by renewable energy sources such as wind, solar, combustion of sustainably produced biomass, or run-of-the-river hydroelectricity. The contract also includes emissions reduction credit (ERC) ownership for greenhouse gases, sulphur dioxide, nitrogen oxides, particulates, and toxics. By using green power in some of its own facilities the government demonstrates its support for renewable energy sources, and provides the initial market for the industry to build up its capacity to service larger markets. The emission reduction credits 'earned' could be added to the government inventories as environmental assets

  5. Factors Affecting Consumers’ Green Purchasing Behavior: An Integrated Conceptual Framework

    OpenAIRE

    Hans Ruediger Kaufmann; Mohammad Fateh Ali Khan Panni; Yianna Orphanidou

    2012-01-01

    In this modern era of societal marketing business ethics and social responsibility are becoming the guiding themes for marketing strategies and practices. Within the field of ethics and social responsibility environmental and green marketing topics are the central topics, which are closely related to biodiversity and sustainability. This paper suggests a different approach to assessing the variables of consumers’ green purchasing behavior. Based on thoroughly researched secondary data, this c...

  6. Investigating the types of value and cost of green brands

    DEFF Research Database (Denmark)

    Papista, Erifili; Krystallis Krontalis, Athanasios

    2013-01-01

    development with green brands. The CV framework adopted here may provide practitioners with knowledge on the value and sacrifice factors, as well as the dimensions of RQ that are the most important in targeting green consumers and designing relationship marketing strategies. The article also fulfils......This conceptual article applies the customer value (CV) concept in the context of green marketing aiming to provide insights on the factors that motivate and/ or hinder the development of consumer–green brand relationships. The article draws upon existing literature on the streams of CV......, relationship marketing and environmental behaviour and synthesises relevant findings to propose an integrated conceptual framework entailing all identified types of value and cost, psychographic characteristics, as well as dimensions of relationship quality (RQ) and loyalty. Furthermore, it addresses existing...

  7. Creative market development : marketing on a shoestring

    International Nuclear Information System (INIS)

    McLeod, D.

    2004-01-01

    The initiatives that led to the development, construction and financing of Toronto's wind turbine by the Toronto Renewable Energy Co-op (TREC) were outlined in this PowerPoint presentation. The initiative for this first urban-based turbine in North America stemmed from a lack of green power in Ontario's energy market and a strong push from the public for more green power. TREC researched a variety of potential wind tower sites in Toronto and submitted a pre-feasibility report. The construction of the wind turbine involved a joint venture between WindShare and Toronto Hydro Energy Services. The basic principals behind co-operative financing were reviewed along with the challenges of marketing the project

  8. Numerical Modeling of Large-Scale Rocky Coastline Evolution

    Science.gov (United States)

    Limber, P.; Murray, A. B.; Littlewood, R.; Valvo, L.

    2008-12-01

    Seventy-five percent of the world's ocean coastline is rocky. On large scales (i.e. greater than a kilometer), many intertwined processes drive rocky coastline evolution, including coastal erosion and sediment transport, tectonics, antecedent topography, and variations in sea cliff lithology. In areas such as California, an additional aspect of rocky coastline evolution involves submarine canyons that cut across the continental shelf and extend into the nearshore zone. These types of canyons intercept alongshore sediment transport and flush sand to abyssal depths during periodic turbidity currents, thereby delineating coastal sediment transport pathways and affecting shoreline evolution over large spatial and time scales. How tectonic, sediment transport, and canyon processes interact with inherited topographic and lithologic settings to shape rocky coastlines remains an unanswered, and largely unexplored, question. We will present numerical model results of rocky coastline evolution that starts with an immature fractal coastline. The initial shape is modified by headland erosion, wave-driven alongshore sediment transport, and submarine canyon placement. Our previous model results have shown that, as expected, an initial sediment-free irregularly shaped rocky coastline with homogeneous lithology will undergo smoothing in response to wave attack; headlands erode and mobile sediment is swept into bays, forming isolated pocket beaches. As this diffusive process continues, pocket beaches coalesce, and a continuous sediment transport pathway results. However, when a randomly placed submarine canyon is introduced to the system as a sediment sink, the end results are wholly different: sediment cover is reduced, which in turn increases weathering and erosion rates and causes the entire shoreline to move landward more rapidly. The canyon's alongshore position also affects coastline morphology. When placed offshore of a headland, the submarine canyon captures local sediment

  9. Rocky Mountain Riparian Digest

    Science.gov (United States)

    Deborah M. Finch

    2008-01-01

    The Rocky Mountain Riparian Digest presents the many facets of riparian research at the station. Included are articles about protecting the riparian habitat, the social and economic values of riparian environments, watershed restoration, remote sensing tools, and getting kids interested in the science.

  10. A case of Rocky Mountain spotted fever.

    Science.gov (United States)

    Rubel, Barry S

    2007-01-01

    Rocky Mountain spotted fever is a serious, generalized infection that is spread to humans through the bite of infected ticks. It can be lethal but it is curable. The disease gets its name from the Rocky Mountain region where it was first identified in 1896. The fever is caused by the bacterium Rickettsia rickettsii and is maintained in nature in a complex life cycle involving ticks and mammals. Humans are considered to be accidental hosts and are not involved in the natural transmission cycle of this pathogen. The author examined a 47-year-old woman during a periodic recall appointment. The patient had no dental problems other than the need for routine prophylaxis but mentioned a recent problem with swelling of her extremities with an accompanying rash and general malaise and soreness in her neck region. Tests were conducted and a diagnosis of Rocky Mountain spotted fever was made.

  11. Performance or marketing benefits? The case of LEED certification.

    Science.gov (United States)

    Matisoff, Daniel C; Noonan, Douglas S; Mazzolini, Anna M

    2014-01-01

    Green building adoption is driven by both performance-based benefits and marketing based benefits. Performance based benefits are those that improve performance or lower operating costs of the building or of building users. Marketing benefits stem from the consumer response to green certification. This study illustrates the relative importance of the marketing based benefits that accrue to Leadership in Energy and Environmental Design (LEED) buildings due to green signaling mechanisms, specifically related to the certification itself are identified. Of course, all participants in the LEED certification scheme seek marketing benefits. But even among LEED participants, the interest in green signaling is pronounced. The green signaling mechanism that occurs at the certification thresholds shifts building patterns from just below to just above the threshold level, and motivates builders to cluster buildings just above each threshold. Results are consistent across subsamples, though nonprofit organizations appear to build greener buildings and engage in more green signaling than for-profit entities. Using nonparametric regression discontinuity, signaling across different building types is observed. Marketing benefits due to LEED certification drives organizations to build "greener" buildings by upgrading buildings at the thresholds to reach certification levels.

  12. Media attention and the market for 'green' consumer products

    DEFF Research Database (Denmark)

    Thøgersen, John

    2006-01-01

    , but also its mere success means that stories framing green businesses in a negative light become newsworthy while positive stories lose their newsworthiness. Therefore, and despite a large and loyal customer base, many green companies now find themselves in a much more hostile environment than a decade ago.......There are signs that a general counter-attack is now being orchestrated against the greens. This paper surveys the evidence regarding an issue-attention cycle in environmental concern in Western Europe and North America. It furthermore discusses the role of the news media in creating the cycle....... It is well documented that the mass media plays an important role in determining which issues receive high or low attention by the general public. However, not only does the media's assessment of what is newsworthy mean that green businesses will eventually lose the current of a rising issue attention cycle...

  13. The influence of banking and borrowing under different penalty regimes in tradable green certificate markets - results from an experimental economics laboratory experiment

    International Nuclear Information System (INIS)

    Schaeffer, G.J.; Sonnemans, J.

    2000-01-01

    A theoretical study to asses the influence of banking and borrowing under various penalty systems for tradable green certificates (TGC) is described. It was shown that at least in theory, TGC systems can be an effective and efficient means of encouraging the use of renewables. The study focused on market dynamics in situations where the obligatory demand of the market must deal with fines for non-compliance. The laboratory experiment is described in detail and flow diagrams are shown. The author claims that experiments of this type can add to the understanding of environmental and market dynamics. A list of policy implications and recommendations is given

  14. Managing Rocky Mountain spotted fever.

    Science.gov (United States)

    Minniear, Timothy D; Buckingham, Steven C

    2009-11-01

    Rocky Mountain spotted fever is caused by the tick-borne bacterium Rickettsia rickettsii. Symptoms range from moderate illness to severe illness, including cardiovascular compromise, coma and death. The disease is prevalent in most of the USA, especially during warmer months. The trademark presentation is fever and rash with a history of tick bite, although tick exposure is unappreciated in over a third of cases. Other signature symptoms include headache and abdominal pain. The antibiotic therapy of choice for R. rickettsii infection is doxycycline. Preventive measures for Rocky Mountain spotted fever and other tick-borne diseases include: wearing long-sleeved, light colored clothing; checking for tick attachment and removing attached ticks promptly; applying topical insect repellent; and treating clothing with permethrin.

  15. Pricing Policies in Green Supply Chains with Vertical and Horizontal Competition

    Directory of Open Access Journals (Sweden)

    Shan Chen

    2017-12-01

    Full Text Available The paper explores the pricing policies and green strategies in a duopoly green supply chain with vertical and horizontal competition, which includes a green manufacturer, a traditional manufacturer and a common retailer. The purpose of the paper is to address the following research problems: (1 How manufacturers’ market power influences the pricing policies and green strategies of supply chain members in a green supply chain? (2 What conditions do first-mover advantage and green competitive advantage be effective simultaneously? We establish the linear demand functions of the duopoly green supply chain and obtain the players’ optimal decisions under channel members’ different market power. Further, we conduct sensitivity analysis and numerical examples of players’ optimal decisions about consumer’s environmental awareness and greening cost effector. Based on the theoretical and numerical analysis, we find that green manufacturer would benefit from the increment of consumer’s environmental awareness but be depressed by the increase of greening cost, which is contrary to the traditional manufacturer. Additionally, correlations of retailer’ optimal decisions and profits between consumer’s environmental awareness and greening cost effector are related to the manufacturers’ market power structures. Furthermore, we find that the green competitive advantage is more effective than first-mover advantage while first-mover advantage does not always effective in the duopoly green supply chain. Specially, traditional manufacturer always prefers to be the follower competing with the green manufacturer, no matter with the variety of consumer’s environmental awareness and greening cost effector, while green manufacturer would like to be the leader only when the consumer’s environmental awareness is relatively high or the greening cost effector is relatively low.

  16. A Business Ecosystem Driven Market Analysis

    DEFF Research Database (Denmark)

    Ma, Zheng; Billanes, Joy Dalmacio; Jørgensen, Bo Nørregaard

    2017-01-01

    Due to the huge globally emerging market of the bright green buildings, this paper aims to develop a business-ecosystem driven market analysis approach for the investigation of the bright green building market. This paper develops a five-steps business-ecosystem driven market analysis (definition...... of the business domain, stakeholder listing, integration of the value chain, relationship mapping, and ego innovation ecosystem mapping.). This paper finds the global-local matters influence the market structure, which the technologies for building energy technology are developed and employed globally......, and the market demand is comparatively localized. The market players can be both local and international stakeholders who involve and collaborate for the building projects. This paper also finds that the building extensibility should be considered into the building design due to the gap between current market...

  17. Marketing and product design: a rocky love affair

    OpenAIRE

    Landwehr, Jan Rüdiger; Herrmann, Andreas

    2015-01-01

    The success stories of design-oriented companies like Apple, Audi or Nike have put design on the agenda in many marketing departments. Consumers cannot elude the effect of aesthetics and therefore design is a major factor for business success. Typically consumers choose the product with the best design, all other aspects being equal. Only when the interplay of product characteristics, brand and design is carefully coordinated can successful products be created. This requires an integrated app...

  18. It's hard to be green: Reverse green value chain.

    Science.gov (United States)

    Couto, João; Tiago, Teresa; Gil, Artur; Tiago, Flávio; Faria, Sandra

    2016-08-01

    Firms have recently discovered that it is not enough to optimize internal processes and relationships with partners along the value chain to create a sustainable competitive market position. A clear customer orientation, which acknowledges that consumer buying behavior is complex and includes many elements implied in the value chain, is required. As companies offering green products are no exception to this rule, this study analyzes consumer behavior in Europe from a reserve green supply chain management perspective, using descriptive analyses and a structural equation model, with data collected by Flash Barometer comprising 26,573 responses from 28 European countries. The results suggest that European consumers are conscious of the green concept, but are not willing to buy or pay more for these products since the value is unclear. Companies offering green products must therefore rethink their strategies, especially in terms of value proposition, communication strategies, and eco-labeling. Copyright © 2016 Elsevier Inc. All rights reserved.

  19. Innovative approaches in European sustainable consumption policies: assessing the potential of various instruments for sustainable consumption practises and greening of the market (ASCEE)

    NARCIS (Netherlands)

    Rubik, F.; Scholl, G.; Biedenkopf, K.; Kalimo, H.; Mohaupt, F.; Söebech, Ó.; Stø, E.; Strandbakken, P.; Turnheim, B.

    2009-01-01

    The report summarises the outcomes of the project "Assessing the potential of various instruments for sustainable consumption practices and greening of the market" (ASCEE). The scope of the ASCEE project was to consider the latest trends in policies supporting sustainable consumption and production

  20. Selling the green dream

    International Nuclear Information System (INIS)

    Wood, E.

    2005-01-01

    The article discusses the marketing and sales of energy generated from renewable energy sources. To purchase environmental energy in the USA, the consumer need do no more than tick a box on a sheet of paper. But, it is not just households that opt for green energy: businesses are also willing customers. A factor in the success in selling green energy to big business is that the retail price of wind power can be held constant over periods of several years, whereas fossil fuel prices can fluctuate wildly. Details of sources and sales of the top ten companies selling green energy are given

  1. Comparative profitability of onions harvested as green and dry (mature in Botswana

    Directory of Open Access Journals (Sweden)

    S.P. Baliyan

    2013-06-01

    Full Text Available This study was an attempt to calculate and compare the profitability of onions harvested as green and dry (mature in Botswana. Half of the planted onions were harvested and sold as green and half were harvested and sold as dry onions. The cost of production of green onions was 32.78% higher than the cost of production of dry onions. The irrigation and marketing expenses contributed the highest difference in the cost of production of green and dry onions. The major cost item contributing to the cost of green onions production was marketing cost (32.86% followed by irrigation cost (23.77% and harvesting cost (18.53% whereas the highest cost of production for dry onions was contributed by irrigation (38.58% followed by marketing (19.45% and planting (11.96%. The marketing cost for green onions was almost double (35.6% as compare to the dry onions (18.2%. The total return from green onions was 50.90% higher than the returns from dry onions. Gross margin of onions harvested as green was 63% higher than the gross margin from dry onions, which indicated that the production of green onions is more profitable as compare to production of dry onions. The farmers preferred onion harvested as green because it generates regular and higher returns than onions harvested as mature. Government should support farmers through some policies such as Minimum Support Price (MSP for dry onions, distribution of Mini Ferti–Seed Kit (Seeds of improved varieties and fertilizer package, construction of storages and formation of cooperatives.

  2. Green energy products in the United Kingdom, Germany and Finland

    Science.gov (United States)

    Hast, Aira; McDermott, Liisa; Järvelä, Marja; Syri, Sanna

    2014-12-01

    In liberalized electricity markets, suppliers are offering several kinds of voluntary green electricity products marketed as environmentally friendly. This paper focuses on the development of these voluntary markets at household level in the UK, Germany and Finland. Since there are already existing renewable energy policies regulating and encouraging the use of renewable energy, it is important to consider whether voluntary products offer real additional benefits above these policies. Problems such as double counting or re-marketing hydropower produced in existing plants are identified. According to our study, the demand varies between countries: in Germany the number of green electricity customers has increased and is also higher than in the UK or Finland. Typically the average additional cost to consumer from buying green electricity product instead of standard electricity product is in the range of 0-5% in all studied countries, although the level of price premium depends on several factors like electricity consumption. Case study of Finland and literature show that the impacts of green energy are not solely environmental. Renewable energy can benefit local public policy.

  3. Assessment of green jobs in Dubai

    OpenAIRE

    Lehr, Ulrike; Walter, Helena

    2016-01-01

    This paper presents an assessment method for measuring green jobs in Dubai. Firstly, we describe the economic structure of Dubai and identify, which part of the economic sectors can be accounted for as green by international standards. Secondly, we describe the labor market in Dubai and assign the green economy’s activities to the respective labor force. Finally we conclude with a comparison with the literature and an outlook on future development.

  4. Green Marketing: integrated social and environmental responsibility in the marketing environment

    OpenAIRE

    Dalmoro, Marlon; Venturini, Jonas Cardona; Diniz Pereira, Breno Augusto

    2009-01-01

    This study aims to describe and analyze as social and environmental responsibility is integrated in the marketing strategy of a Coca-Cola Company franchisee. By the perceptions of Karna, Hansen and Juslin (2001), environment marketing is described based on three hierarchical levels: strategic, structural and functional marketing. There has been developed a qualitative approach through case study, in which the data were collected through semi-structured interviews with people involved in the p...

  5. Green Power voluntary purchases: Price elasticity and policy analysis

    International Nuclear Information System (INIS)

    Mewton, Ross T.; Cacho, Oscar J.

    2011-01-01

    Green Power schemes offer electricity from renewable energy sources to customers for a higher price than ordinary electricity. This study examines the demand characteristics of Green Power in Australia and policies which could increase its sales. A sample of 250 pooled time series and cross sectional observations was used to estimate a statistically significant elasticity of demand for Green Power with respect to price of -0.96 with a 95% confidence interval of ±68%. The wide variation in market penetration between jurisdictions and between countries for Green Power, and the low awareness of Green Power found by surveys indicate that Green Power sales could be increased by appropriate marketing and government policies. The most cost effective means to increase sales was found to be advertising campaigns although only one Australian example was found, in the state of Victoria in 2005. It was also found that full tax deductibility of the Green Power premium to residential customers, exemption from the Goods and Services Tax and a tax rebate for Green Power are all probably less cost effective for promoting sales than direct government purchase of Green Power, in terms of cost per unit of increased sales.

  6. Green Power voluntary purchases: Price elasticity and policy analysis

    Energy Technology Data Exchange (ETDEWEB)

    Mewton, Ross T., E-mail: rtmewton@hotmail.co [University of New England (Australia); Cacho, Oscar J. [School of Business Economics and Public Policy, School of Economics, University of New England, Armidale, NSW 2351 (Australia)

    2011-01-15

    Green Power schemes offer electricity from renewable energy sources to customers for a higher price than ordinary electricity. This study examines the demand characteristics of Green Power in Australia and policies which could increase its sales. A sample of 250 pooled time series and cross sectional observations was used to estimate a statistically significant elasticity of demand for Green Power with respect to price of -0.96 with a 95% confidence interval of {+-}68%. The wide variation in market penetration between jurisdictions and between countries for Green Power, and the low awareness of Green Power found by surveys indicate that Green Power sales could be increased by appropriate marketing and government policies. The most cost effective means to increase sales was found to be advertising campaigns although only one Australian example was found, in the state of Victoria in 2005. It was also found that full tax deductibility of the Green Power premium to residential customers, exemption from the Goods and Services Tax and a tax rebate for Green Power are all probably less cost effective for promoting sales than direct government purchase of Green Power, in terms of cost per unit of increased sales.

  7. Green Power voluntary purchases. Price elasticity and policy analysis

    Energy Technology Data Exchange (ETDEWEB)

    Mewton, Ross T. [University of New England (Australia); Cacho, Oscar J. [School of Business Economics and Public Policy, School of Economics, University of New England, Armidale, NSW 2351 (Australia)

    2011-01-15

    Green Power schemes offer electricity from renewable energy sources to customers for a higher price than ordinary electricity. This study examines the demand characteristics of Green Power in Australia and policies which could increase its sales. A sample of 250 pooled time series and cross sectional observations was used to estimate a statistically significant elasticity of demand for Green Power with respect to price of -0.96 with a 95% confidence interval of {+-}68%. The wide variation in market penetration between jurisdictions and between countries for Green Power, and the low awareness of Green Power found by surveys indicate that Green Power sales could be increased by appropriate marketing and government policies. The most cost effective means to increase sales was found to be advertising campaigns although only one Australian example was found, in the state of Victoria in 2005. It was also found that full tax deductibility of the Green Power premium to residential customers, exemption from the Goods and Services Tax and a tax rebate for Green Power are all probably less cost effective for promoting sales than direct government purchase of Green Power, in terms of cost per unit of increased sales. (author)

  8. Emissions implications of future natural gas production and use in the U.S. and in the Rocky Mountain region.

    Science.gov (United States)

    McLeod, Jeffrey D; Brinkman, Gregory L; Milford, Jana B

    2014-11-18

    Enhanced prospects for natural gas production raise questions about the balance of impacts on air quality, as increased emissions from production activities are considered alongside the reductions expected when natural gas is burned in place of other fossil fuels. This study explores how trends in natural gas production over the coming decades might affect emissions of greenhouse gases (GHG), volatile organic compounds (VOCs) and nitrogen oxides (NOx) for the United States and its Rocky Mountain region. The MARKAL (MARKet ALlocation) energy system optimization model is used with the U.S. Environmental Protection Agency's nine-region database to compare scenarios for natural gas supply and demand, constraints on the electricity generation mix, and GHG emissions fees. Through 2050, total energy system GHG emissions show little response to natural gas supply assumptions, due to offsetting changes across sectors. Policy-driven constraints or emissions fees are needed to achieve net reductions. In most scenarios, wind is a less expensive source of new electricity supplies in the Rocky Mountain region than natural gas. U.S. NOx emissions decline in all the scenarios considered. Increased VOC emissions from natural gas production offset part of the anticipated reductions from the transportation sector, especially in the Rocky Mountain region.

  9. Greening of electricity in Europe: challenges and developments

    International Nuclear Information System (INIS)

    Midttun, Atle; Koefoed, Anne Louise

    2003-01-01

    Against the background of underlying ecological challenges and rapid de-regulation of energy markets, the article explores commercial and political dimensions of greening of electricity in Europe. The article has a dual economic and political focus: From a commercial point of view it argues that the European green electricity approaches can be sorted into two types based on a classical distinction between standardised commodification and specialised segmentation. From a political point of view, it argues that the European green electricity approaches can be sorted into two categories, EU- and nationally-orientated renewable energy policies. Drawing on examples from the other case studies presented in this volume, supplemented with other material, the article analyses greening of electricity industry under various market-politics combinations and discusses strengths and weaknesses of each approach as it is applied in the European context. In a final section the article relates the discussion of political and commercial organisation of greening of electricity industry to underlying ecological challenges and the need for a locational differentiation of greening policies

  10. The rocky flats controversy on radionuclide soil action levels

    International Nuclear Information System (INIS)

    Earle, T.C.

    2004-01-01

    This report describes the Rocky Flats radionuclide soil action level controversy as a case study for the purpose of understanding the nature and value of stakeholder involvement in the management of radiological hazards. The report consists of three main sections. The first section outlines the Rocky Flats story, including the Cold War era, the post-Cold War era, and the transition between the two. This provides the context necessary to understand the radionuclide soil action level controversy, the main events of which are described in the second section. In the final section, the Rocky Flats case is briefly discussed within the framework of a general model of stakeholder involvement and the lessons learned from the case are identified. (author)

  11. Environmental and Energy Aspects of Construction Industry and Green Buildings

    Science.gov (United States)

    Kauskale, L.; Geipele, I.; Zeltins, N.; Lecis, I.

    2017-04-01

    Green building is an important component of sustainable real estate market development, and one of the reasons is that the construction industry consumes a high amount of resources. Energy consumption of construction industry results in greenhouse gas emissions, so green buildings, energy systems, building technologies and other aspects play an important role in sustainable development of real estate market, construction and environmental development. The aim of the research is to analyse environmental aspects of sustainable real estate market development, focusing on importance of green buildings at the industry level and related energy aspects. Literature review, historical, statistical data analysis and logical access methods have been used in the research. The conducted research resulted in high environmental rationale and importance of environment-friendly buildings, and there are many green building benefits during the building life cycle. Future research direction is environmental information process and its models.

  12. Consumer perceptions of green power

    International Nuclear Information System (INIS)

    Rowlands, I.; Parker, P.; Scott, D.

    2001-01-01

    The relationship between consumer perceptions of the environmental impact of different energy sources and their willingness to pay a premium for green electricity was examined using the ANOVA analysis of variance and the chi-square test procedures. Since green power producers can include several energy resources in their offerings, it is important to understand the preferences of their customers. A survey sent to 480 residents in the Waterloo region of southern Ontario showed that when asked about purchasing nuclear, large scale hydropower or natural gas out of a choice of 11 energy sources, there was a wide discrepancy between those who stated a willingness to pay a large premium for green power and those who stated a willingness to pay only a small, or no, premium for green power. It was determined that these 3 energy resources were not popular among the most environmentally inclined portion of the consumer market. It was noted however that willingness to pay should be interpreted with caution because peoples' stated intentions to pay a premium for green power do not necessarily translate into action once they have the opportunity to buy power from renewable energy sources. However, marketing strategies could be used to improve the uptake of green power by consumers. The study suggests that landfill gas, is probably preferred to large-scale hydro. It was also suggested that the relative position of biomass, natural gas, garbage and nuclear power should be examined more closely. 29 refs., 3 tabs., 3 figs

  13. Commercial green energy. Final report

    International Nuclear Information System (INIS)

    Kalweit, B.

    1998-11-01

    Firms offering a Green electricity product have discovered that residential customers are willing to pay extra for the assurance that their electricity is generated through the use of non-polluting or renewable resources. This research investigated the market potential for Green energy at the next level of the energy consuming chain, commercial establishments at which small and medium sized businesses interface with customers. Green energy is proving to be an attractive proposition to some consumers in the residential marketplace. Is there a possibility that Green energy can also be sold to commercial enterprises? This research project sought to answer this question and to investigate the factors that might lead small business people to opt for Green. Answers to these questions will help energy companies target the businesses most likely to accept Green power with the right product set and product features

  14. Winning market positioning strategies for long term care facilities.

    Science.gov (United States)

    Higgins, L F; Weinstein, K; Arndt, K

    1997-01-01

    The decision to develop an aggressive marketing strategy for its long term care facility has become a priority for the management of a one-hundred bed facility in the Rocky Mountain West. Financial success and lasting competitiveness require that the facility in question (Deer Haven) establish itself as the preferred provider of long term care for its target market. By performing a marketing communications audit, Deer Haven evaluated its present market position and created a strategy for solidifying and dramatizing this position. After an overview of present conditions in the industry, we offer a seven step process that provides practical guidance for positioning a long term care facility. We conclude by providing an example application.

  15. Yellow light for green scheme

    International Nuclear Information System (INIS)

    Morch, Stein

    2004-01-01

    The article asserts that there could be an investment boom for wind, hydro and bio power in a common Norwegian-Swedish market scheme for green certificates. The Swedish authorities are ready, and the Norwegian government is preparing a report to the Norwegian Parliament. What are the ambitions of Norway, and will hydro power be included? A green certificate market common to more countries have never before been established and requires the solution of many challenging problems. In Sweden, certificate support is expected to promote primarily bioenergy, wind power and small-scale hydro power. In Norway there is an evident potential for wind power, and more hydro power can be developed if desired

  16. Rocky Mountain spotted fever from an unexpected tick vector in Arizona.

    Science.gov (United States)

    Demma, Linda J; Traeger, Marc S; Nicholson, William L; Paddock, Christopher D; Blau, Dianna M; Eremeeva, Marina E; Dasch, Gregory A; Levin, Michael L; Singleton, Joseph; Zaki, Sherif R; Cheek, James E; Swerdlow, David L; McQuiston, Jennifer H

    2005-08-11

    Rocky Mountain spotted fever is a life-threatening, tick-borne disease caused by Rickettsia rickettsii. This disease is rarely reported in Arizona, and the principal vectors, Dermacentor species ticks, are uncommon in the state. From 2002 through 2004, a focus of Rocky Mountain spotted fever was investigated in rural eastern Arizona. We obtained blood and tissue specimens from patients with suspected Rocky Mountain spotted fever and ticks from patients' homesites. Serologic, molecular, immunohistochemical, and culture assays were performed to identify the causative agent. On the basis of specific laboratory criteria, patients were classified as having confirmed or probable Rocky Mountain spotted fever infection. A total of 16 patients with Rocky Mountain spotted fever infection (11 with confirmed and 5 with probable infection) were identified. Of these patients, 13 (81 percent) were children 12 years of age or younger, 15 (94 percent) were hospitalized, and 2 (12 percent) died. Dense populations of Rhipicephalus sanguineus ticks were found on dogs and in the yards of patients' homesites. All patients with confirmed Rocky Mountain spotted fever had contact with tick-infested dogs, and four had a reported history of tick bite preceding the illness. R. rickettsii DNA was detected in nonengorged R. sanguineus ticks collected at one home, and R. rickettsii isolates were cultured from these ticks. This investigation documents the presence of Rocky Mountain spotted fever in eastern Arizona, with common brown dog ticks (R. sanguineus) implicated as a vector of R. rickettsii. The broad distribution of this common tick raises concern about its potential to transmit R. rickettsii in other settings. Copyright 2005 Massachusetts Medical Society.

  17. Hydrology of area 52, Rocky Mountain coal province Wyoming, Colorado, Idaho, and Utah

    Science.gov (United States)

    Lowham, H.W.; Peterson, D.A.; Larson, L.R.; Zimmerman, E.A.; Ringen, B.H.; Mora, K.L.

    1985-01-01

    This report is one of a series designed to characterize the hydrology of drainage basins within coal provinces, nationwide. Area 52 (in the Rocky Mountain Coal Province) includes the Green River Basin upstream from the Yampa River, and the Bear River upstream from the Bear Lake - a total of 23,870 sq mi. Area 52 contains over 3 billion tons of strippable coal, most of which is located in the arid and semiarid plains. The report represents a summary of results of the water resources investigations of the U.S. Geological Survey, carried out in cooperation with State and other Federal agencies. More than 40 individual topics are discussed in a brief text that is accompanied by maps, graphs, photographs, and other illustrations. Primary topics in the report are: general features, resources and economy, surface-water quantity and quality, and groundwater. (USGS)

  18. Ongoing Cerebral Vasculitis During Treatment of Rocky Mountain Spotted Fever.

    Science.gov (United States)

    Sun, Lisa R; Huisman, Thierry A G M; Yeshokumar, Anusha K; Johnston, Michael V

    2015-11-01

    Rocky Mountain spotted fever is a tickborne infection that produces a systemic small-vessel vasculitis; its prognosis is excellent if appropriate treatment is initiated early. Because the advent of effective antirickettsial therapies predates the widespread use of brain magnetic resonance imaging, there are limited data on the effect of untreated Rocky Mountain spotted fever infection on neuroimaging studies. We describe a 7-year-old girl with delayed treatment of Rocky Mountain spotted fever who suffered severe neurological impairment. Serial brain magnetic resonance images revealed a progressive "starry sky appearance," which is proposed to result from the same small vessel vasculitis that causes the characteristic skin rash of this infection. Neurological injury can continue to occur despite specific antirickettsial therapy in Rocky Mountain spotted fever. This child's clinical features raise questions about the optimal management of this infection, particularly the utility of immune modulating therapies in cases of delayed treatment and neurological involvement. Copyright © 2015 Elsevier Inc. All rights reserved.

  19. Current State of the Voluntary Renewable Energy Market (Presentation)

    Energy Technology Data Exchange (ETDEWEB)

    Heeter, J.

    2013-09-01

    This presentation highlights the status of the voluntary green power market in 2012. The voluntary green power market totaled more than 48 million MWh in 2012, with about 1.9 million customers participating. The supply continues to be dominated by wind, though solar is increasing its share of utility green pricing programs. Prices for voluntary renewable energy certificates (RECs) increased to above $1/MWh.

  20. Marketing Green Fertilizers: Insights into Consumer Preferences

    Directory of Open Access Journals (Sweden)

    Johannes Dahlin

    2016-11-01

    Full Text Available In an effort to support the long-term viability of the bioenergy industry through an end market for digestate, we investigated purchasing preferences for fertilizer product features in the home gardening market. We conducted a discrete choice experiment (DCE, presenting 504 respondents with a total of 6048 product attribute choices in a simulated context that replicated the tradeoff decisions made in the real marketplace. We analyzed the choice data using a hierarchical Bayes estimate to generate part-worth utilities for fertilizer product attributes. We then conducted a latent class analysis to identify market segments that could be expected to respond to differentiated product design strategies. We were able to quantify both purchasing preferences for fertilizer product attributes as well as the importance of each attribute to the perceived utility of a product. We were further able to identify five distinct market segments that make clear the potential for differentiated strategies in the home gardening market. We found both negative and positive price sensitivities, with sociodemographically distinct subgroups that favored low-, mid-, and high-priced products. We also found purchasing preferences for brand status, product labeling and nutrient values. Our results provide insights that should help product managers in the biogas industry develop marketing strategies to integrate digestate into a sustainable energy production system.

  1. Biological impacts of oil pollution: rocky shores. V. 7

    International Nuclear Information System (INIS)

    1997-01-01

    Most people with access to the sea have at one time enjoyed looking into rockpools and searching for crabs under boulders. Rocky shores have a great deal of fascination for people and they are the closest that many of them will get to the mysteries below the low tide mark. They are found, in some form, on most of the world's coasts and their ecology has been the subject of many books, reports and scientific papers. Rocky shores encompass a variety of intertidal habitats and have a range of vulnerabilities to oil. While some areas are quickly and easily cleaned by natural forces others can trap oil in sensitive sub-habitats which may then be damaged and take many years to recover. Furthermore, rocky shores have an importance in the wider context of marine ecosystems and some provide important local fisheries resources, tourism and amenities. This report describes the factors that make some rocky shores more sensitive to oil spills than others and considers the most appropriate methods of clean-up. Case histories are used to illustrate the effects of spills and spill clean-up, as well as typical recovery rates. (UK)

  2. Analysis of the LOHAS consumer segment attitudes with regard to green brands

    Directory of Open Access Journals (Sweden)

    Zoran Krupka

    2011-12-01

    Full Text Available Nowadays, as most markets are saturated with different products and services, brand has become a basis for differentiation and gaining competitive advantage. Although a relatively new phenomenon, both companies and consumers have put greater importance on green brands over the past few years. The most important and the largest set of green brands consumers is the LOHAS segment. For the purposes of this paper, empirical research was conducted among LOHAS consumers in the Republic of Croatia of their attitudes with regard to green brands. Survey results showed that LOHAS consumers not only prefer green brands but that they are willing to pay higher prices for them, even though they do not think that green brands should be higher priced. Also, research has shown that LOHAS consumers feel obliged to buy green brands because of personal values and beliefs. Companies should take advantage of the market situation and adopt green business as a business philosophy. They should learn more about LOHAS consumers and adjust their marketing communication to them as traditional are less effective in this segment. Doing so would increase the loyalty of LOHAS consumers. This is particularly important since they are generally early adopters of green brands and, as such, have an impact on others.

  3. Impact of Market Regulations on the Development of Wind Power - An International Comparison

    International Nuclear Information System (INIS)

    Ackermann, Thomas; Soeder, Lennart

    2000-01-01

    This paper presents and briefly evaluates the most important existing market regulations and market schemes regarding its influence on the development of wind power. The evaluation of the existing market regulations focuses on the incentives provided by the various instruments to reduce production costs. The instruments and schemes are: Feed-in Tariffs, Net Metering, Bidding Process, Fixed Quotas, Green Certificate Trading, Green Power Exchange, Green Pricing. In addition, the impact of market regulations for international electricity markets with a power exchange are investigated. The analysis showed that new wind power generation can faces significant market barriers. (author)

  4. Green serves the dirtiest. On the interaction between black and green quotas

    Energy Technology Data Exchange (ETDEWEB)

    Boehringer, Christoph [Oldenburg Univ. (Germany). Dept. of Economics; Rosendahl, Knut Einar [Statistics Norway Research Department, Oslo (Norway)

    2009-10-15

    Tradable black (CO2) and green (renewables) quotas gain in popularity and stringency within climate policies of many OECD countries. The overlapping regulation through both instruments, however, may have important adverse economic implications. Based on stylized theoretical analysis and substantiated with numerical model simulations for the German electricity market, we show that a green quota imposed on top of a black quota does not only induce substantial excess cost but serves the dirtiest power technologies as compared to a black quota regime only. (orig.)

  5. From a Brown to a Green Economy

    DEFF Research Database (Denmark)

    Svendsen, Gert Tinggaard

    2013-01-01

    One main theme in the Rio+20 Conference was how to facilitate the growth of green industries. How can politicians more specifically promote renewable green industries such as wind turbines or solar energy? How can we get prices right in the market? Prices can be adjusted by the use of economic...

  6. Valuation of Green Commercial Office Building: A Preliminary Study of Malaysian Valuers' Insight

    OpenAIRE

    Tuti Haryati Jasimin; Hishamuddin Mohd Ali

    2015-01-01

    Malaysia's green building development is gaining momentum and green buildings have become a key focus area, especially within the commercial sector with the encouragement of government legislation and policy. Due to the emerging awareness among the market players' views of the benefits associated with the ownership of green buildings in Malaysia, there is a need for valuers to incorporate consideration of sustainability into their assessments of property market value to e...

  7. Multiple comparative studies of Green Supply Chain Management

    DEFF Research Database (Denmark)

    Xu, Lihui; Mathiyazhagan, K.; Govindan, Kannan

    2013-01-01

    friendly operation strategies to lower their overall carbon footprint. Currently, there is increased awareness among customers even in developing countries about eco friendly manufacturing solutions. Multi-national firms have identified economies of developed nations as a potential market...... for their products. Such organizations in developing countries like India and China are under pressure to adopt green concepts in supply chain operations to compete in the market and satisfy their customers' increasing needs. This paper offers a comparative study of pressures that impact the adoption of Green Supply...

  8. Trading green electricity

    International Nuclear Information System (INIS)

    Davies, M.

    1997-01-01

    A study has been carried out into the feasibility of developing an electricity trading mechanism which would allow consumers to purchase electricity which has been derived from renewable energy resources. This study was part funded by the European Commission (ALTENER), the Department of Trade and Industry and a number of private sector companies. The trading mechanism is known as the Green Pool. As a result of the findings of this study discussions are being held with potential generators and suppliers to establish a Green Pool plc. The aim is to encourage the development of new renewable energy projects outside the NFFO and SRO schemes. The Green Pool plc will be owned by the generators and its main objective will be to market the electricity produced by its members. (Author)

  9. Green electricity policies in the United States: case study

    International Nuclear Information System (INIS)

    Menz, Fredric C.

    2005-01-01

    While there has been interest in promoting the use of renewable energy in electricity production for a number of years in the United States, the market share of non-hydro renewable energy sources in electricity production has remained at about 2 percent over the past decade. The paper reviews the principal energy resources used for electricity production, considers the changing regulatory environment for the electricity industry, and describes government policies that have been used to promote green electricity in the United States, with an emphasis on measures adopted by state governments. Factors influencing the development of green power markets are also discussed, including underlying economic issues, public policy measures, the regulatory environment, external costs, and subsidies. Without significant increases in fossil fuel prices, much more stringent environmental regulations, or significant changes in electricity customer preferences, green electricity markets are likely to develop slowly in the United States

  10. Green Schools for Everyone within This Generation

    Science.gov (United States)

    Van Mourik, Jaime

    2011-01-01

    At the U.S. Green Building Council (USGBC), people see the profound, positive impact that green buildings have on people's lives and the innovation they have poured into the marketplace--from office and retail buildings to government facilities and individual homes. However, none of these markets speaks more powerfully to the benefits and…

  11. Fiscal 2000 survey report on the survey and research on green technology industry; 2000 nendo green technology industry ni kansuru chosa kenkyu hokokusho

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2001-03-01

    The approaches of the Government and local autonomies to green technologies are surveyed toward the construction of a green technology industry. The present activities and future outlook of environmental industries interested in green technologies are surveyed and examined, the green technologies here including (1) energy conservation measures and development of non-fossil fuels, (2) energy-related and environmental measures for countering global warming, (3) waste treatment measures for countering dioxins and endocrine disrupters. A survey is conducted of the outlines and future trends of green technology related important studies now under way at laboratories and research institutes of universities, the Government, and private-sector corporations. Based on the results of the surveys, important subjects of technical development in green technologies are extracted and studied for the possibility and outlook of their practical application. Tasks to discharge and problems to occur before they are introduced to the market are also evaluated and confirmed. Based on the results of the research and development of green technologies, actualities of environmental industries are taken up, and the problems and tasks to be settled before environmental technologies are introduced to the market are investigated and studied. (NEDO)

  12. THERMODYNAMIC LIMITS ON MAGNETODYNAMOS IN ROCKY EXOPLANETS

    International Nuclear Information System (INIS)

    Gaidos, Eric; Conrad, Clinton P.; Manga, Michael; Hernlund, John

    2010-01-01

    To ascertain whether magnetic dynamos operate in rocky exoplanets more massive or hotter than the Earth, we developed a parametric model of a differentiated rocky planet and its thermal evolution. Our model reproduces the established properties of Earth's interior and magnetic field at the present time. When applied to Venus, assuming that planet lacks plate tectonics and has a dehydrated mantle with an elevated viscosity, the model shows that the dynamo shuts down or never operated. Our model predicts that at a fixed planet mass, dynamo history is sensitive to core size, but not to the initial inventory of long-lived, heat-producing radionuclides. It predicts that rocky planets larger than 2.5 Earth masses will not develop inner cores because the temperature-pressure slope of the iron solidus becomes flatter than that of the core adiabat. Instead, iron 'snow' will condense near or at the top of these cores, and the net transfer of latent heat upward will suppress convection and a dynamo. More massive planets can have anemic dynamos due to core cooling, but only if they have mobile lids (plate tectonics). The lifetime of these dynamos is shorter with increasing planet mass but longer with higher surface temperature. Massive Venus-like planets with stagnant lids and more viscous mantles will lack dynamos altogether. We identify two alternative sources of magnetic fields on rocky planets: eddy currents induced in the hot or molten upper layers of planets on very short-period orbits, and dynamos in the ionic conducting layers of 'ocean' planets with ∼10% mass in an upper mantle of water (ice).

  13. Issues evaluation process at Rocky Flats Plant

    International Nuclear Information System (INIS)

    Smith, L.C.

    1992-01-01

    This report describes the issues evaluation process for Rocky Flats Plant as established in July 1990. The issues evaluation process was initiated February 27, 1990 with a Charter and Process Overview for short-term implementation. The purpose of the process was to determine the projects required for completion before the Phased Resumption of Plutonium Operations. To determine which projects were required, the issues evaluation process and emphasized risk mitigation, based on a ranking system. The purpose of this report is to document the early design of the issues evaluation process to record the methodologies used that continue as the basis for the ongoing Issues Management Program at Rocky Flats Plant

  14. [Relationships between landscape structure and rocky desertification in karst region of northwestern Guangxi].

    Science.gov (United States)

    Zhang, Xiao-nan; Wang, Ke-lin; Chen, Hong-song; Zhang, Wei

    2008-11-01

    By using canonical correspondence analysis (CCA), sixteen landscape indices were adopted to quantitatively analyze the relationships between the landscape structure and rocky desertification in karst region of Huanjiang County, Guangxi Province. The results showed that the first and the second ordination axis of CCA were strongly correlated to the factors of average patch area, average dry land patch area, landscape shape index, and landscape aggregation index. The potential rocky desertification in the region was highly positively correlated with the average dry land patch area and the average fractal dimensions of dry land and shrub land, but negatively correlated with the patch numbers of dry land. Light rocky desertification had obvious positive correlations with the fractal dimension index, average fractal dimension of unused land, and patch numbers of shrub land; while moderate and strong rocky desertification had high positive correlations with the average unused land patch area but negative correlation with the average fractal dimension of shrub land. To some extent, rocky desertification degree might be represented by the values of landscape indices. The gradient variation in karst rocky desertification along landscape structure was clearly presented by the results of CCA.

  15. Enmax to buy more green power

    International Nuclear Information System (INIS)

    Anon.

    2000-01-01

    Enmax, Calgary's electric power utility has recently issued a request for proposals to wind and small hydro power producers to supply an additional 30,000 MWh of green energy before the end of this year, and 40,000 MWh per year for the next 10 years. To meet this new demand with wind power, it would be necessary to install an additional 12 MW of new wind capacity. To qualify, a producer must be Ecologo certifiable have facilities built after 1996. The new energy will be used to expand green energy into the commercial energy market, as well as to sign up more residential customers. (Currently there are about 1,000.) Epcor, the Edmonton electric utility currently has 1,700 green energy customers and hopes to have 7,000 by 2005. Currently, it markets green energy generated by Whitecourt Power's wood waste biomass plant, but hopes to augment its supply from small hydro production from an Alberta plant now being installed in a joint venture with Canadian Hydro Developers. Epcor also has a 13.4 kW solar array installed on the roof of its headquarters building which has been recently EcoLogo certified

  16. Closing Rocky Flats by 2006

    International Nuclear Information System (INIS)

    Tuor, N. R.; Schubert, A. L.

    2002-01-01

    Safely accelerating the closure of Rocky Flats to 2006 is a goal shared by many: the State of Colorado, the communities surrounding the site, the U.S. Congress, the Department of Energy, Kaiser-Hill and its team of subcontractors, the site's employees, and taxpayers across the country. On June 30, 2000, Kaiser-Hill (KH) submitted to the Department of Energy (DOE), KH's plan to achieve closure of Rocky Flats by December 15, 2006, for a remaining cost of $3.96 billion (February 1, 2000, to December 15, 2006). The Closure Project Baseline (CPB) is the detailed project plan for accomplishing this ambitious closure goal. This paper will provide a status report on the progress being made toward the closure goal. This paper will: provide a summary of the closure contract completion criteria; give the current cost and schedule variance of the project and the status of key activities; detail important accomplishments of the past year; and discuss the challenges ahead

  17. Innovative insurance plan promises to leverage green power

    International Nuclear Information System (INIS)

    Edge, Gordon

    1999-01-01

    This article explains the gap between customers of green power signing short term (1-2 year) contracts and the banks wanting power purchase agreements for ten or more years before lending on new projects. Details are given of a new initiative from the US green power industry for a green premium for green power marketeers with the idea of an insurance product to take some of the risk and bridge the gap. Examples of coverage under the green power insurance proposal are discussed, and the funding and implementation of the scheme, and the effect of the insurance are considered

  18. Rocky Flats cleanup receives new deadline

    International Nuclear Information System (INIS)

    Anon.

    1993-01-01

    The Rocky Flats nuclear weapon plant near Denver narrowly missed a court-ordered shutdown of virtually all cleanup activities when it failed to meet an Aug. 22 deadline for a state permit to store mixed radioactive and hazardous wastes on site. US District Court Judge Lewis Babcock granted a 90-day stay of contempt charges against the US Dept. of Energy, but left open the possibility of civil penalties under the Resource Conservation and Recovery Act. DOE's problems stem from a lawsuit the Sierra Club won two years ago in which Babcock gave Rocky Flats until Aug. 22 to obtain a RCRA permit or interim status from Colorado to store 600 cu yd of mixed wastes. If DOE failed to do so, the court said it could not generate further hazardous wastes at the site

  19. The crux of green marketing: an empirical effusive study

    OpenAIRE

    Hasan, Syed Akif; Subhani, Muhammad Imtiaz; Osman, Ms. Amber

    2012-01-01

    No product on this planet has a nix impact on the business and environment one is surrounded by and therefore, ‘green products/brands and environmental-friendly products/brands’ is the word used to express those products/brands that work to shield and care for atmosphere/environment by preserving the free energy and/or resources, in order to effectively manage to reduce the wastes from the environment as much as possible. By the topic, it is apparent that the study is all about green marketin...

  20. Feed-in tariff and tradable green certificate in oligopoly

    International Nuclear Information System (INIS)

    Matyas Tamas, Meszaros; Bade Shrestha, S.O.; Zhou Huizhong

    2010-01-01

    Feed-in tariff (FIT) and tradable green certificate (TGC) schemes are studied in a formal model and numerical example using the UK data. We find that if the markets were perfectly competitive, then feed-in tariff and the certificate price would be the same. However, when the markets are imperfect, they are generally different. While both the tariff and certificate price fluctuate around the difference between the costs of green and black energy, the tariff deviates more from the cost difference than the certificate price. The supplies of both black and green energy under FIT are higher than TGC, obviously as a result of subsidies. A troubling outcome is that the total energy supply increases under FIT as the renewables quota increases, which can negate other measures to mitigate climate changes such as demand management. Finally, using the data from the UK market, we find that social welfare under TGC is consistently higher than FIT for a wide range of values of the parameters.

  1. Market Brief. Status of the Voluntary Renewable Energy Certificate Market (2011 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Heeter, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States); Armstrong, Philip [National Renewable Energy Lab. (NREL), Golden, CO (United States); Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2012-09-01

    This report documents the status and trends of U.S. 'voluntary' markets -- those in which consumers and institutions purchase renewable energy to match their electricity needs on a voluntary basis. Voluntary REC markets continue to exhibit growth and spur renewable energy development. Voluntary green power markets provide an additional revenue stream for renewable energy projects and raise consumer awareness of the benefits of renewable energy. Although a full estimate of the size of the voluntary market is not available for 2011, this review uses indicative metrics to capture 2011 voluntary market trends.

  2. Market Brief: Status of the Voluntary Renewable Energy Certificate Market (2011 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Heeter, J.; Armstrong, P.; Bird, L.

    2012-09-01

    This report documents the status and trends of U.S. 'voluntary' markets -- those in which consumers and institutions purchase renewable energy to match their electricity needs on a voluntary basis. Voluntary REC markets continue to exhibit growth and spur renewable energy development. Voluntary green power markets provide an additional revenue stream for renewable energy projects and raise consumer awareness of the benefits of renewable energy. Although a full estimate of the size of the voluntary market is not available for 2011, this review uses indicative metrics to capture 2011 voluntary market trends.

  3. Accounting Changes on Green Certificates in Romania

    Directory of Open Access Journals (Sweden)

    Sava Raluca

    2017-01-01

    Full Text Available The purpose of green certificates is to get more renewable electric energy into the energy market at the expense of traditional energy, which in most countries is based on fossil fuel. These renewable technologies are too expensive to enter the market on commercial terms. A key feature of the scheme is that producers of energy based on new renewable energy sources receive certificates from the authorities, proportional to their output. The users of electric energy are required to buy a certain amount of these certificates when they buy electricity. Green certificates may in principle contribute to a reduction of the production of traditional energy.

  4. Enacting Green Consumers: The Case of the Scandinavian Preppies

    Directory of Open Access Journals (Sweden)

    Christian Fuentes

    2014-10-01

    Full Text Available The aim of this paper is to develop and illustrate an analytic approach that brings the active making and makings of green consumer images to the fore. Efforts to "know" the green consumers have generated multiple representations. Enactments of the green consumer are not innocent but also play a role in shaping how we understand and approach sustainable consumption. Because of this it is important to examine and critically discuss how green consumers are enacted today. This paper develops an approach that allows us to examine how green consumers are enacted and discuss the consequences these constructions might have for sustainability. Theoretically, a performativity approach drawing on theories from Science and Technology Studies (STS and economic sociology is used to discuss the enactment of green consumers. Empirically, focus is on Boomerang � a Swedish fashion retailer, brand, and producer � and its marketing practices. The analysis shows how the marketing work of the Boomerang Company leads to the enactment of the Green Scandinavian Preppy. This specific version of the green consumer is a combination of the knowledgeable green connoisseur - a consumer that knows quality when he/she sees it - and the green hedonist in search of the good life. The Green Scandinavian Preppy wants to enjoy nature, go sailing, and do so wearing fashionable quality clothes. This is a consumer that knows quality, appreciates design, and has the means to pay for both. While this is a version of the green consumer that might be appealing and thus have the potential to pro-mote a version of green consumption, it is also a green consumer image that has lost much of its political power as green consumption is framed as simply another source of pleasure and identity-making.

  5. Attitudes of Consumers Towards the Green Plastic

    Directory of Open Access Journals (Sweden)

    Gabriela Elnecave Kruter

    2012-06-01

    Full Text Available The demands regarding sustainable production and consumption are growing increasingly, the market is opening doors for companies to innovate in products and processes that present themselves as a solution to social and environmental problems facing society today. To this end, in 2010, a Brazilian company began producing the "green" polyethylene, or green plastic, which differs from conventional polyethylene because it is produced from the ethanol from cane sugar and not from naphtha oil. Because it is a new product on the market and little known, this study aims to understand consumer attitudes towards green plastic. Environmental concerns, ecologically conscious consumer behavior, purchase intention and previous knowledge of green plastic were also assessed. Were conducted initially in-depth interviews, which helped quantitative stage, an online survey, applied to a sample of 300 individuals. Results indicate that surveyed consumers have positive attitudes towards green plastic and intention to purchase products made ​​with this material. Despite exhibiting a high degree of environmental awareness, they show only moderate attitudes in relation to sustainable consumption in practice. We can conclude that there is still much to be done by companies and society so that a greater degree of maturity and respect for the environment can be achieved.

  6. Release fractions for Rocky Flats specific accidents

    International Nuclear Information System (INIS)

    Weiss, R.C.

    1992-01-01

    As Rocky Flats and other DOE facilities begin the transition process towards decommissioning, the nature of the scenarios to be studied in safety analysis will change. Whereas the previous emphasis in safety accidents related to production, now the emphasis is shifting to accidents related tc decommissioning and waste management. Accident scenarios of concern at Rocky Flats now include situations of a different nature and different scale than are represented by most of the existing experimental accident data. This presentation will discuss approaches at sign to use for applying the existing body of release fraction data to this new emphasis. Mention will also be made of ongoing efforts to produce new data and improve the understanding of physical mechanisms involved

  7. Rocky Mountain spotted fever: a clinician's dilemma.

    Science.gov (United States)

    Masters, Edwin J; Olson, Gary S; Weiner, Scott J; Paddock, Christopher D

    2003-04-14

    Rocky Mountain spotted fever is still the most lethal tick-vectored illness in the United States. We examine the dilemmas facing the clinician who is evaluating the patient with possible Rocky Mountain spotted fever, with particular attention to the following 8 pitfalls in diagnosis and treatment: (1) waiting for a petechial rash to develop before diagnosis; (2) misdiagnosing as gastroenteritis; (3) discounting a diagnosis when there is no history of a tick bite; (4) using an inappropriate geographic exclusion; (5) using an inappropriate seasonal exclusion; (6) failing to treat on clinical suspicion; (7) failing to elicit an appropriate history; and (8) failing to treat with doxycycline. Early diagnosis and proper treatment save lives.

  8. Idaho National Engineering Laboratory code assessment of the Rocky Flats transuranic waste

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1995-07-01

    This report is an assessment of the content codes associated with transuranic waste shipped from the Rocky Flats Plant in Golden, Colorado, to INEL. The primary objective of this document is to characterize and describe the transuranic wastes shipped to INEL from Rocky Flats by item description code (IDC). This information will aid INEL in determining if the waste meets the waste acceptance criteria (WAC) of the Waste Isolation Pilot Plant (WIPP). The waste covered by this content code assessment was shipped from Rocky Flats between 1985 and 1989. These years coincide with the dates for information available in the Rocky Flats Solid Waste Information Management System (SWIMS). The majority of waste shipped during this time was certified to the existing WIPP WAC. This waste is referred to as precertified waste. Reassessment of these precertified waste containers is necessary because of changes in the WIPP WAC. To accomplish this assessment, the analytical and process knowledge available on the various IDCs used at Rocky Flats were evaluated. Rocky Flats sources for this information include employee interviews, SWIMS, Transuranic Waste Certification Program, Transuranic Waste Inspection Procedure, Backlog Waste Baseline Books, WIPP Experimental Waste Characterization Program (headspace analysis), and other related documents, procedures, and programs. Summaries are provided of: (a) certification information, (b) waste description, (c) generation source, (d) recovery method, (e) waste packaging and handling information, (f) container preparation information, (g) assay information, (h) inspection information, (i) analytical data, and (j) RCRA characterization.

  9. How does Germany's green energy policy affect electricity market volatility? An application of conditional autoregressive range models

    International Nuclear Information System (INIS)

    Auer, Benjamin R.

    2016-01-01

    Based on a dynamic model for the high/low range of electricity prices, this article analyses the effects of Germany's green energy policy on the volatility of the electricity market. Using European Energy Exchange data from 2000 to 2015, we find rather high volatility in the years 2000–2009 but also that the weekly price range has significantly declined in the period following the year 2009. This period is characterised by active regulation under the Energy Industry Law (EnWG), the EU Emissions Trading Directive (ETD) and the Renewable Energy Law (EEG). In contrast to the preceding period, price jumps are smaller and less frequent (especially for day-time hours), implying that current policy measures are effective in promoting renewable energies while simultaneously upholding electricity market stability. This is because the regulations strive towards a more and more flexible and market-oriented structure which allows better integration of renewable energies and supports an efficient alignment of renewable electricity supply with demand. - Highlights: • We estimate a CARR model for German electricity price data. • We augment the model by dummies capturing important regulations. • We find a significant decline in the price range after the year 2009. • This implies effective price stabilisation by German energy policy.

  10. Consumer Purchase Behaviour for Green Products

    OpenAIRE

    Vinod Sharma; J. Sonwalkar; Maohar Kapse

    2013-01-01

    Purpose: The concern for climate change and global warming is increasing at global level which results in stimulating the interest of firms toward environmental protection and sustainable development. Many firms have started developing green products to meet the demand of environmentally conscious consumers. These firms are now interested in finding the determinants of environmentally conscious consumers’ behaviour in order to develop effective marketing strategy to ensure the green purchase ...

  11. Marketing of renewable energies. Foundations, business models, case studies

    International Nuclear Information System (INIS)

    Herbes, Carsten; Friege, Christian

    2015-01-01

    How to market green electricity or biomethane? What is the right price for renewable energy and how do you design the optimal use of social media? What impact have the EEG or electromobility to the Green Power Marketing? Does direct marketing works or is online marketing the guarantee of success? Answers to these and many other basic questions provides the band with contributions from leading scientists and renowned practitioners. For the first time they describe in a structured form the basics of marketing of renewable energies, provide an introduction to the legal and market-based features and present new business models. The book is based on the latest research results, treats all questions of marketing issues important for practitioners, provides case studies and specific recommendations. [de

  12. Green Energy-Industrial Innovation: A Comparative Study of Green Energy Transformations in Northern Europe

    Energy Technology Data Exchange (ETDEWEB)

    Eikeland, Per Ove; Christiansen, Atle Christer; Koefoed, Anne Louise; Midttun, Atle; Tangen, Kristian

    1999-07-01

    Greening of industry is a prominent topic on the European agenda and has received a new impetus with the Kyoto process, where the European Union and its member states are facing new obligations. Due to its role as a major infrastructure sector and due to its extensive emissions, the electricity sector has become a focal industry in this context. These same factors, as well as the large public ownership has, in fact, traditionally placed energy in a central public political focus. The energy and electricity sector hence exemplify the intertwined nature of economics and politics in sector developments, where technology choices and capacity expansions have numerous motivations and diverse interests to please. This report discusses ''green'' innovation in the energy industry. By selecting some of the most advanced examples of breakthrough for new green technologies in Europe, it explores the basic elements of successful greening of industry. To account for the fact that product innovation- and diffusion-processes are embedded in a complex politico-economic setting, we have developed an analytical framework, incorporating both economic, political and societal elements and the interplay between them. More specifically, environmentally oriented innovation is seen as evolving out of the interplay between: 1) a technical-commercial core (major market agents, i.e. the renewable energy supply industry, associated complementary industries and consumers); 2) the political-administrative system; and 3) the societal basis, referring to existing societal customs, norms, and modes of social organisation. Drawing on Porter's (1990) analysis of business clusters, we have termed our focus ''green energy-industrial cluster'' emergence and growth. We have taken Porter's attempt to break out of a limited market analysis into a broader strategic focus one step further, where the political and institutional dimensions are more explicitly included. This implies that we see the emergence of

  13. Green Energy-Industrial Innovation: A Comparative Study of Green Energy Transformations in Northern Europe

    International Nuclear Information System (INIS)

    Eikeland, Per Ove; Christiansen, Atle Christer; Koefoed, Anne Louise; Midttun, Atle; Tangen, Kristian

    1999-01-01

    Greening of industry is a prominent topic on the European agenda and has received a new impetus with the Kyoto process, where the European Union and its member states are facing new obligations. Due to its role as a major infrastructure sector and due to its extensive emissions, the electricity sector has become a focal industry in this context. These same factors, as well as the large public ownership has, in fact, traditionally placed energy in a central public political focus. The energy and electricity sector hence exemplify the intertwined nature of economics and politics in sector developments, where technology choices and capacity expansions have numerous motivations and diverse interests to please. This report discusses ''green'' innovation in the energy industry. By selecting some of the most advanced examples of breakthrough for new green technologies in Europe, it explores the basic elements of successful greening of industry. To account for the fact that product innovation- and diffusion-processes are embedded in a complex politico-economic setting, we have developed an analytical framework, incorporating both economic, political and societal elements and the interplay between them. More specifically, environmentally oriented innovation is seen as evolving out of the interplay between: 1) a technical-commercial core (major market agents, i.e. the renewable energy supply industry, associated complementary industries and consumers); 2) the political-administrative system; and 3) the societal basis, referring to existing societal customs, norms, and modes of social organisation. Drawing on Porter's (1990) analysis of business clusters, we have termed our focus ''green energy-industrial cluster'' emergence and growth. We have taken Porter's attempt to break out of a limited market analysis into a broader strategic focus one step further, where the political and institutional dimensions are more explicitly included. This implies that we see the emergence of

  14. Soil decontamination at Rocky Flats

    International Nuclear Information System (INIS)

    Olsen, R.L.; Hayden, J.A.; Alford, C.E.; Kochen, R.L.; Stevens, J.R.

    1979-01-01

    A soils decontamination project was initiated, to remove actinides from soils at Rocky Flats. Wet screening, attrition scrubbing with Calgon at high pH, attrition scrubbing at low pH, and cationic flotation were investigated. Pilot plant studies were carried out. Conceptual designs have been generated for mounting the process in semi-trailers

  15. Rocky Mountain spotted fever, Colombia.

    Science.gov (United States)

    Hidalgo, Marylin; Orejuela, Leonora; Fuya, Patricia; Carrillo, Pilar; Hernandez, Jorge; Parra, Edgar; Keng, Colette; Small, Melissa; Olano, Juan P; Bouyer, Donald; Castaneda, Elizabeth; Walker, David; Valbuena, Gustavo

    2007-07-01

    We investigated 2 fatal cases of Rocky Mountain spotted fever that occurred in 2003 and 2004 near the same locality in Colombia where the disease was first reported in the 1930s. A retrospective serosurvey of febrile patients showed that > 21% of the serum samples had antibodies aaainst spotted fever group rickettsiae.

  16. Benchmarking and performance improvement at Rocky Flats Technology Site

    International Nuclear Information System (INIS)

    Elliott, C.; Doyle, G.; Featherman, W.L.

    1997-03-01

    The Rocky Flats Environmental Technology Site has initiated a major work process improvement campaign using the tools of formalized benchmarking and streamlining. This paper provides insights into some of the process improvement activities performed at Rocky Flats from November 1995 through December 1996. It reviews the background, motivation, methodology, results, and lessons learned from this ongoing effort. The paper also presents important gains realized through process analysis and improvement including significant cost savings, productivity improvements, and an enhanced understanding of site work processes

  17. Citizen versus consumer: challenges in the UK green power market

    International Nuclear Information System (INIS)

    Batley, S.L.; Fleming, P.D.; Urwin, P.

    2001-01-01

    This paper investigates the potential advantages and disadvantages of green power products, as opposed to the traditional fossil fuel levy (which was the UK's chosen tax regime), as a means of developing renewable energy in the UK. Willingness to pay for electricity generated from renewables is investigated. Results indicate that willingness to pay varies with social status and income. However results demonstrate that there is a significant minority in full support of some sort of fiscal initiative. Electricity generated from renewables is a concept supported by the majority. However, given the stated willingness to pay it is unlikely that any new renewable capacity will result from green tariff schemes in the near term. It is concluded that the green citizen must continue to co-exist with the green power purchaser if the UK is to make any significant improvement in the contribution of renewable energy to electricity demand. The authors would like to acknowledge the support of Irene Lorenzoni and Jane Powell of the Centre for Social and Economic Research on the Global Environment, University of East Anglia; Leicester Energy Efficiency Advice Centre; and Leicester Energy Agency. (author)

  18. Kawasaki disease following Rocky Mountain spotted fever: a case report.

    Science.gov (United States)

    Bal, Aswine K; Kairys, Steven W

    2009-07-06

    Kawasaki disease is an idiopathic acute systemic vasculitis of childhood. Although it simulates the clinical features of many infectious diseases, an infectious etiology has not been established. This is the first reported case of Kawasaki disease following Rocky Mountain spotted fever. We report the case of a 4-year-old girl who presented with fever and petechial rash. Serology confirmed Rocky Mountain spotted fever. While being treated with intravenous doxycycline, she developed swelling of her hands and feet. She had the clinical features of Kawasaki disease which resolved after therapy with intravenous immune globulin (IVIG) and aspirin. This case report suggests that Kawasaki disease can occur concurrently or immediately after a rickettsial illness such as Rocky Mountain spotted fever, hypothesizing an antigen-driven immune response to a rickettsial antigen.

  19. Proceedings of the second symposium on the geology of Rocky Mountain coal, 1977

    Energy Technology Data Exchange (ETDEWEB)

    Hodgson, H. E. [ed.

    1978-01-01

    The 1977 Symposium on the Geology of Rocky Mountain Coal was held May 9 and 10 on the campus of the Colorado School of Mines in Golden, Colorado. The 1977 Symposium was sponsored by the Colorado Geological Survey and the US Geological Survey. The 1977 Symposium consisted of four technical sessions: Depositional Models for Coal Exploration in the Rocky Mountain Cretaceous; Stratigraphy and Depositional Environments of Rocky Mountain Tertiary Coal Deposits; Depositional Models for Coal Exploration in non-Rocky Mountain Regions; and Application of Geology to Coal Mining and Coal Mine Planning. Several papers discuss geophysical survey and well logging techniques applied to the exploration of coal deposits and for mine planning. Fouteen papers have been entered individually into EDB and ERA. (LTN)

  20. The effect of a small creek valley on drainage flows in the Rocky Flats region

    International Nuclear Information System (INIS)

    Porch, W.

    1996-01-01

    Regional scale circulation and mountain-plain interactions and effects on boundary layer development are important for understanding the fate of an atmospheric release from Rocky Flats, Colorado. Numerical modeling of Front Range topographic effects near Rocky Flats have shown that though the Front Range dominates large scale flow features, small-scale terrain features near Rocky Flats are important to local transport during nighttime drainage flow conditions. Rocky Flats has been the focus of interest for the Department of Energy's Atmospheric Studies in Complex Terrain (ASCOT) program

  1. Green electricity policies in the Netherlands: an analysis of policy decisions

    International Nuclear Information System (INIS)

    Rooijen, Sascha N.M. van; Wees, Mark T. van

    2006-01-01

    Over the last decades, fundamental changes can be observed in both market conditions and the national policy framework for green electricity in the Netherlands. The Dutch Government has regularly intervened in markets, demonstrating fundamental shifts in policy and approach. This study aims to analyse the developments in renewable energy policy making in the Netherlands. It assesses changes in the choice of policy instruments and target groups, the role of stakeholders, and offers explanations behind policy successes and failures. Dutch green electricity policy over the last decade can be characterised roughly by three phases: in the early 1990s, the government negotiated voluntary agreements with the energy distribution sector on targets for green electricity sales, which were never met. In the second half of the 1990s, a regulatory energy tax was introduced, from which customers of green electricity were exempt. This led to a substantial increase in demand, which was largely met by green electricity imports, and did not lead to additional domestic renewable energy capacity. Finally, a change in policy has taken place recently (2003) shifting the focus from promotion of demand to the promotion of supply through a system of regulated feed-in tariffs. Despite the renewable energy policies, growth of the renewable energy market in the Netherlands has been small and targets have not been fully met. The Dutch government has not yet succeeded in substantially reducing market uncertainties and in building confidence among market parties, because the policies have not been stable and policy objectives have frequently been partly ambiguous. In addition, the influence of stakeholders in renewable energy policy making has been small which has the early acceptance and implementation of alternative policies

  2. Map of mixed prairie grassland vegetation, Rocky Flats, Colorado

    Energy Technology Data Exchange (ETDEWEB)

    Clark, S J.V.; Webber, P J; Komarkova, V; Weber, W A

    1980-01-01

    A color vegetation map at the scale of 1:12,000 of the area surrounding the Rocky Flats, Rockwell International Plant near Boulder, Colorado, provides a permanent record of baseline data which can be used to monitor changes in both vegetation and environment and thus to contribute to future land management and land-use policies. Sixteen mapping units based on species composition were identified, and characterized by two 10-m/sup 2/ vegetation stands each. These were grouped into prairie, pasture, and valley side on the basis of their species composition. Both the mapping units and these major groups were later confirmed by agglomerative clustering analysis of the 32 vegetation stands on the basis of species composition. A modified Bray and Curtis ordination was used to determine the environmental factor complexes controlling the distribution of vegetation at Rocky flats. Recommendations are made for future policies of environmental management and predictions of the response to environmental change of the present vegetation at the Rocky Flats site.

  3. Extraction of Rocky Desertification from Disp Imagery: a Case Study of Liupanshui, Guizhou, China

    Science.gov (United States)

    Zhou, G.; Wu, Z.; Wang, W.; Shi, Y.; Mao, G.; Huang, Y.; Jia, B.; Gao, G.; Chen, P.

    2017-09-01

    Karst rocky desertification is a typical type of land degradation in Guizhou Province, China. It causes great ecological and economical implications to the local people. This paper utilized the declassified intelligence satellite photography (DISP) of 1960s to extract the karst rocky desertification area to analyze the early situation of karst rocky desertification in Liupanshui, Guizhou, China. Due to the lack of ground control points and parameters of the satellite, a polynomial orthographic correction model with considering altitude difference correction is proposed for orthorectification of DISP imagery. With the proposed model, the 96 DISP images from four missions are orthorectified. The images are assembled into a seamless image map of the karst area of Guizhou, China. The assembled image map is produced to thematic map of karst rocky desertification by visual interpretation in Liupanshui city. With the assembled image map, extraction of rocky desertification is conducted.

  4. EXTRACTION OF ROCKY DESERTIFICATION FROM DISP IMAGERY: A CASE STUDY OF LIUPANSHUI, GUIZHOU, CHINA

    Directory of Open Access Journals (Sweden)

    G. Zhou

    2017-09-01

    Full Text Available Karst rocky desertification is a typical type of land degradation in Guizhou Province, China. It causes great ecological and economical implications to the local people. This paper utilized the declassified intelligence satellite photography (DISP of 1960s to extract the karst rocky desertification area to analyze the early situation of karst rocky desertification in Liupanshui, Guizhou, China. Due to the lack of ground control points and parameters of the satellite, a polynomial orthographic correction model with considering altitude difference correction is proposed for orthorectification of DISP imagery. With the proposed model, the 96 DISP images from four missions are orthorectified. The images are assembled into a seamless image map of the karst area of Guizhou, China. The assembled image map is produced to thematic map of karst rocky desertification by visual interpretation in Liupanshui city. With the assembled image map, extraction of rocky desertification is conducted.

  5. Biomass power generation in competitive markets - The impact of instruments and regulations

    International Nuclear Information System (INIS)

    Ackermann, Thomas; Soeder, Lennart

    1999-01-01

    This paper presents and briefly evaluates the most important existing market instruments and market schemes which support the development of renewable energy generation as well as the impact of market regulations on the development of biomass power generation. The evaluation of the existing instruments focuses on the incentives provided by the various instruments to reduce production costs. The instruments and schemes are: Feed-in Tariffs, Net Metering, Bidding Process, Fixed Quotas, Green Certificate Trading, Green Power Exchange, Green Pricing. Feed-in tariffs and net metering are important instruments to get the different technologies 'off the ground', however, they can only be considered an interim solution as they do not necessarily lead to cost reduction. A bidding process is one way to achieve these cost reductions, but high transaction costs will support the development of large renewable energy projects, which is not always the desired effect. Fixed quotas combined with green certificate trading or a power exchange in combination with Green Pricing seem to lead to similar costs reduction, however, so far there is only limited experience with such instruments. The analysis of the impact of market regulations focuses on international electricity markets with a power exchange. Such markets exist, for example, in Scandinavia, England and Wales, Australia, New Zealand and California. The analysis showed that new distributed generation, for example based on biomass, faces significant market barriers. Furthermore, distributed generation is not treated equally within the market regulations compared to large-scale power generation

  6. The problem of the legal nature of Green Certificates in the Italian legal system

    International Nuclear Information System (INIS)

    Colcelli, Valentina

    2012-01-01

    Green Certificates are usually described as negotiable instruments or commercial papers. The Italian legal system identifies Green Certificates as rights but, due to the ambiguity of the definition, their juridical nature remains uncertain. This reverberates on the functioning of the Green Certificates market and on the enforcement of the relevant norms. This paper discusses the actual legal nature of Green Certificates in Italy and concludes that they should be regarded as goods. This means that private law instruments apply in their market transactions, with consequent implications on the policy side. - Highlights: ► A definition of Green Certificates in the Italian legal system is provided. ► Green Certificates are not Credit Instruments. ► However, they may be negotiated separately from the energy they represent. ► Green Certificates are goods, which relate to new properties.

  7. Plant Functional Traits Are More Consistent Than Plant Species on Periglacial Patterned Ground in the Rocky Mountains of Montana

    Science.gov (United States)

    Apple, M. E.; Ricketts, M. K.; Gallagher, J. H. R.

    2017-12-01

    Periglacial patterned ground exists as stripes and hexagons near glaciers and snowfields, some of which are former glaciers. The patterns are accentuated by profound differences in plant cover between the sloping surfaces, generally perceived as green, and the flat treads, generally perceived as brown but which are not devoid of plant life. On four sites in the Rocky Mountains of Montana we detected strong similarities in plant functional traits on the sloping surfaces of striped and hexagonal periglacial patterned ground. On Mt. Keokirk in the Pioneer Mountains, Kinnickinnick, Arctostaphylos uva-ursi, dominates narrow green stripes. On Goat Flat in the Pintler Mountains, Mountain Avens, Dryas octopetala, dominates the side walls of hexagonally patterned ground and narrow green stripes. At Glacier National Park, D. octopetala and the Arctic Willow, Salix arctica, co-dominate the green risers of widely-spaced striped periglacial patterned system at Siyeh Pass, while D. octopetala, S. arctica, and the Mountain Heather, Phyllodoce glanduliflora, co-dominate the green risers of the widely-spaced stripes of Piegan Pass. All four of these dictotyledonous angiosperm species are adventitiously-rooted dwarf shrubs with simple leaves. Of these, P. glanduliflora, A. uva-ursi and D. octopetala are evergreen. D. octopetala is symbiotic with N-fixing Frankia sp. All are mycorrhizal, although D. octopetala and S. arctica are ectomycorrhizal and P. glanduliflora and A. uva-ursi have ericaceous mycorrhizae. In contrast, dwarf shrubs are scarce on flat treads and within hexagons, which are chiefly inhabited by herbaceous, taprooted or rhizomatous, VAM angiosperms. As the green stripes and hexagon walls have greater plant cover, they likely have greater organic material due to leaf buildup and root turnover, anchor themselves and the soil with adventitious roots, their clonality suggests long lives, and N-fixing influences N dynamics of the periglacial patterned ground.

  8. Rocky Mountain spotted fever, Panama.

    Science.gov (United States)

    Estripeaut, Dora; Aramburú, María Gabriela; Sáez-Llorens, Xavier; Thompson, Herbert A; Dasch, Gregory A; Paddock, Christopher D; Zaki, Sherif; Eremeeva, Marina E

    2007-11-01

    We describe a fatal pediatric case of Rocky Mountain spotted fever in Panama, the first, to our knowledge, since the 1950s. Diagnosis was established by immunohistochemistry, PCR, and isolation of Rickettsia rickettsii from postmortem tissues. Molecular typing demonstrated strong relatedness of the isolate to strains of R. rickettsii from Central and South America.

  9. Green Logistics Management

    Science.gov (United States)

    Chang, Yoon S.; Oh, Chang H.

    Nowadays, environmental management becomes a critical business consideration for companies to survive from many regulations and tough business requirements. Most of world-leading companies are now aware that environment friendly technology and management are critical to the sustainable growth of the company. The environment market has seen continuous growth marking 532B in 2000, and 590B in 2004. This growth rate is expected to grow to 700B in 2010. It is not hard to see the environment-friendly efforts in almost all aspects of business operations. Such trends can be easily found in logistics area. Green logistics aims to make environmental friendly decisions throughout a product lifecycle. Therefore for the success of green logistics, it is critical to have real time tracking capability on the product throughout the product lifecycle and smart solution service architecture. In this chapter, we introduce an RFID based green logistics solution and service.

  10. On the road for a full-grown green gas market. State-of-the-art and points of action

    International Nuclear Information System (INIS)

    Dumont, M.

    2010-01-01

    Various platforms operate within the SenterNovem programme Creative Energy. In a previous document an outline is given of the vision of the working group Decentralized gas appliances of the Platform New Gas, in which the following aspects of the various promising innovative gas appliances are indicated: the development stage, the intended energy saving, the CO2 reduction, the bottlenecks for large scale market introduction and the solutions for these bottlenecks. In this report an overview is given of what has been realized so far, new developments with regard to green gas and the further ambitions of the working group. [mk]. [nl

  11. Analysis and prospects of the green certificates market

    International Nuclear Information System (INIS)

    Allegri, S.; Zorzoli, G.B.

    2000-01-01

    This paper presents an analysis on the possible development of electric energy production from renewable sources in Italy, in relation to financial incentives provided by Bersani Decree. The value of green certificates has been analysed and determined [it

  12. Preparing for a new market reality

    DEFF Research Database (Denmark)

    Lindgren, Peter; Clemmensen, Suberia

    .  The research and literature in the area of business models is a relatively young phenomenon (Osterwalder, Pigneur & Tucci, 2005; Hamel and Prahalad, 1990; Hamel, 2006), whilst the research on green business models appears scarce.  Therefore, this paper will use as a basis, our idea of what is meant by Green......Enterprises in the Danish household sector stand at the forefront of a new market reality.  New product systems, new regulations and new partner relationships point to a transition towards innovating for a business model -  a business model that is green.  In this transition, a great deal...... of innovation opportunities lie open for those enterprises ready to fill identified gaps through developing their own green business models within the new market reality of low-carbon.  In 2006, the household sector was the second largest consumer of final energy consumption after the transportation sector...

  13. Green communication: The enabler to multiple business models

    DEFF Research Database (Denmark)

    Lindgren, Peter; Clemmensen, Suberia; Taran, Yariv

    2010-01-01

    Companies stand at the forefront of a new business model reality with new potentials - that will change their basic understanding and practice of running their business models radically. One of the drivers to this change is green communication, its strong relation to green business models and its...... possibility to enable lower energy consumption. This paper shows how green communication enables innovation of green business models and multiple business models running simultaneously in different markets to different customers.......Companies stand at the forefront of a new business model reality with new potentials - that will change their basic understanding and practice of running their business models radically. One of the drivers to this change is green communication, its strong relation to green business models and its...

  14. History of Rocky Flats waste streams

    International Nuclear Information System (INIS)

    Luckett, L.L.; Dickman, A.A.; Wells, C.R.; Vickery, D.J.

    1982-01-01

    An analysis of the waste streams at Rocky Flats was done to provide information for the Waste Certification program. This program has involved studying the types and amounts of retrievable transuranic (TRU) waste from Rocky Flats that is stored at the Idaho National Engineering Laboratory (INEL). The information can be used to estimate the types and amounts of waste that will need to be permanently stored in the Waste Isolation Pilot Plant (WIPP). The study covered mostly the eight-year period from June 1971 to June 1979. The types, amounts, and plutonium content of TRU waste and the areas or operations responsible for generating the waste are summarized in this waste stream history report. From the period studied, a total of 24,546,153 lbs of waste containing 211,148 g of plutonium currently occupies 709,497 cu ft of storage space at INEL

  15. Radiological/Health physics program assessement at Rocky Flats, the process

    International Nuclear Information System (INIS)

    Psomas, P.O.

    1996-01-01

    The Department of Energy, Rocky Flats Office, Safety and Health Group, Health Physics Team (HPT) is responsible for oversight of the Radiation Protection and Health Physics Program (RPHP) of the Integrating Management Contractor (IMC), Kaiser-Hill (K-H) operations at the Rocky Flats Environmental Technology Site (RFETS). As of 1 January 1996 the Rocky Flats Plant employed 300 DOE and 4,300 contractor personnel (K-H and their subcontractors). WSI is a subcontractor and provides plant security. To accomplish the RPHP program oversight HPT personnel developed a systematic methodology for performing a functional RPHP Assessment. The initial process included development of a flow diagram identifying all programmatic elements and assessment criteria documents. Formulation of plans for conducting interviews and performance of assessments constituted the second major effort. The generation of assessment reports was the final step, based on the results of this process. This assessment will be a 6 person-year effort, over the next three years. This process is the most comprehensive assessment of any Radiation Protection and Health Physics (RPHP) Program ever performed at Rocky Flats. The results of these efforts will establish a baseline for future RPHP Program assessments at RFETS. This methodology has been well-received by contractor personnel and creates no Privacy Act violations or other misunderstandings

  16. [Rocky Mountain spotted fever in an American tourist].

    Science.gov (United States)

    de Pender, A M G; Bauer, A G C; van Genderen, P J J

    2005-04-02

    In a 28-year-old male American tourist who presented in the hospital with fever, cold shivers, headache, nausea, myalgia and arthralgia, Rocky Mountain spotted fever was suspected, partly because he came from an endemic region (the state of Georgia). The patient was treated with doxycycline, 100 mg b.i.d.; 9 days after the first appearance of the symptoms, the diagnosis was confirmed by the report of a positive antibody titre against Rickettsia rickettsii. The patient did not have exanthema. He was discharged in good general condition after two weeks of treatment. Rocky Mountain spotted fever, caused by the Gram-negative bacterium R. rickettsii, is a serious rickettsiosis. The disease is seen only sporadically in the Netherlands because the ticks in the Netherlands do not carry the bacterium. The travel history is still not a standard component of the anamnesis and is therefore often forgotten. This can lead to under-diagnosis and delayed treatment of diseases that were formerly limited to the continent. The early recognition and treatment of Rocky Mountain spotted fever is important since delayed treatment is associated with a clear increase in both morbidity and mortality.

  17. Kawasaki disease following Rocky Mountain spotted fever: a case report

    Directory of Open Access Journals (Sweden)

    Bal Aswine K

    2009-07-01

    Full Text Available Abstract Introduction Kawasaki disease is an idiopathic acute systemic vasculitis of childhood. Although it simulates the clinical features of many infectious diseases, an infectious etiology has not been established. This is the first reported case of Kawasaki disease following Rocky Mountain spotted fever. Case presentation We report the case of a 4-year-old girl who presented with fever and petechial rash. Serology confirmed Rocky Mountain spotted fever. While being treated with intravenous doxycycline, she developed swelling of her hands and feet. She had the clinical features of Kawasaki disease which resolved after therapy with intravenous immune globulin (IVIG and aspirin. Conclusion This case report suggests that Kawasaki disease can occur concurrently or immediately after a rickettsial illness such as Rocky Mountain spotted fever, hypothesizing an antigen-driven immune response to a rickettsial antigen.

  18. Changing Dynamics in the Voluntary Market (Presentation)

    Energy Technology Data Exchange (ETDEWEB)

    Heeter, J.

    2014-12-01

    Voluntary green power markets are those in which consumers and institutions voluntarily purchase renewable energy to match their electricity needs. This presentation, presented at the Renewable Energy Markets Conference in December 2014, outlines the voluntary market in 2013, including community choice aggregation and community solar.

  19. Pressure analysis for green supply chain management implementation in Indian industries using analytic hierarchy process

    DEFF Research Database (Denmark)

    Mathiyazhagan, K.; Govindan, Kannan; Noorul Haq, A.

    2014-01-01

    Due to growing awareness about environment protection, firms are forced to implement environmental practices to enhance their green image. In recent times, academicians and practitioners have shown interest in green marketing and green supply chain management (GSCM). Fields of green branding...

  20. E-WOM Review Adoption: Consumers’ Demographic Profile Influence on Green Purchase Intention

    Science.gov (United States)

    Rahim, Roslin Abdul; Sulaiman, Zuraidah; Chin, Thoo Ai; Arif, Mohd Shoki Mohd; Hamid, Mohd Hakim Abdul

    2017-06-01

    Nowadays, green products are getting popular in their acceptance by the Malaysian consumers. Due to the advancement of the Internet technologies and the wide spread of electronic word of mouth (E-WOM), consumers seem to be more influenced in purchasing the green products. In this study, consumers’ demographic profiles, such as age, gender, income, education background, and occupation are being explored to investigate their influences on consumers’ green product purchase intention. The purpose of this paper is to showcase the results of the differences between several demographic profile groups on green product purchase intention using descriptive analysis, ANOVA and independent sample T-Test. T-test results showed that there is a statistically significant difference between gender on consumers’ green product purchase intention. Meanwhile, the results generated by ANOVA indicated that there are no significant differences between age, income, education background and occupation on consumers’ green product purchase intention. These results shed light on the potential market segment that should be targeted by marketers and producers of green products in Malaysia.

  1. Marketing Green Fertilizers: Insights into Consumer Preferences

    OpenAIRE

    Johannes Dahlin; Verena Halbherr; Peter Kurz; Michael Nelles; Carsten Herbes

    2016-01-01

    In an effort to support the long-term viability of the bioenergy industry through an end market for digestate, we investigated purchasing preferences for fertilizer product features in the home gardening market. We conducted a discrete choice experiment (DCE), presenting 504 respondents with a total of 6048 product attribute choices in a simulated context that replicated the tradeoff decisions made in the real marketplace. We analyzed the choice data using a hierarchical Bayes estimate to gen...

  2. Tradable green certificates in Flanders (Belgium)

    International Nuclear Information System (INIS)

    Verbruggen, Aviel

    2004-01-01

    The paper provides details on green certificate systems in Belgium. The Flemish region has established a system and the Walloon region is preparing a slightly different one. The lack of uniformity and consequently of transparency in one country emphasises the need for more EU leadership in the field. The main part of the article analyses the established Flemish system. Green certificates are complementary to other instruments that promote renewable electricity, e.g. direct subventions on the feed-in price of green electricity or direct subventions on capital investments. Certificates execute a forcing effect on the actual development of green power if the imposed shares of green power in total sales are significant and if the fine level is at the height to enforce the quota. If the fine is too low the incentive effect turns into a financing tax effect. When the green certificate system does the job it is designed for, i.e. operating at the edge of the RES-E development and organise the transition from a non-sustainable to a sustainable power system, certificate prices will be high and reduce end-use consumption of electricity. A segmentation of the RES-E sector along the various RES-E technologies is a necessity to keep any certificate system affordable, effective and efficient. One can segment the tradable certificate market or one can assign a different number of certificates to a different RES-E technology project. Both solutions require an intensive follow-up of cost structures and of other policy measures (subventions), but given the infant state of understanding and experience segmenting markets may be best in the nearby years. (Author)

  3. Economising subsidies for green housing features: A stated preference approach

    Directory of Open Access Journals (Sweden)

    Yung Yau

    2014-12-01

    Full Text Available In light of the enormous amounts of energy and resources consumed by housing development and operations, many governments have started recognising the urgent need to promote green or eco-friendly housing with the aim of achieving sustainable development. Apart from regulations, governments can offer incentives to developers to provide green features in their developments by offering subsidies in various forms. However, such subsidisation is often uneconomical. In theory, market forces can lead to green housing provision without any government intervention if the market players are willing to pay extra for the green features of housing. Against this background, this article presents the findings of a study that compared potential homebuyers’ willingness to pay (WTP for various green housing features based on findings from a structured questionnaire survey in Macau. The housing attributes under investigation included uses of green materials (e.g., sustainable forest products and construction methods (e.g., prefabrication, energy-efficient technologies (e.g., LED lighting and water-saving devices (e.g., grey-water recycling systems. Results indicate that the respondents’ WTP was mainly motivated by economic incentives. Green housing attributes that can offer direct financial benefits corresponded to greater WTP. The policy implications of the research findings then follow.

  4. Demand response in energy markets

    International Nuclear Information System (INIS)

    Skytte, K.; Birk Mortensen, J.

    2004-11-01

    Improving the ability of energy demand to respond to wholesale prices during critical periods of the spot market can reduce the total costs of reliably meeting demand, and the level and volatility of the prices. This fact has lead to a growing interest in the short-run demand response. There has especially been a growing interest in the electricity market where peak-load periods with high spot prices and occasional local blackouts have recently been seen. Market concentration at the supply side can result in even higher peak-load prices. Demand response by shifting demand from peak to base-load periods can counteract the market power in the peak-load. However, demand response has so far been modest since the current short-term price elasticity seems to be small. This is also the case for related markets, for example, green certificates where the demand is determined as a percentage of the power demand, or for heat and natural gas markets. This raises a number of interesting research issues: 1) Demand response in different energy markets, 2) Estimation of price elasticity and flexibility, 3) Stimulation of demand response, 4) Regulation, policy and modelling aspects, 5) Demand response and market power at the supply side, 6) Energy security of supply, 7) Demand response in forward, spot, ancillary service, balance and capacity markets, 8) Demand response in deviated markets, e.g., emission, futures, and green certificate markets, 9) Value of increased demand response, 10) Flexible households. (BA)

  5. Green Cabs vs. Uber in New York City

    DEFF Research Database (Denmark)

    Korsholm Poulsen, Lasse; Dekkers, Daan; Wagenaar, Nicolaas

    2016-01-01

    This paper reports on the process and outcomes of big data analytics of ride records for Green cabs and Uber in the outer boroughs of New York City (NYC), USA. Uber is a new entrant to the taxi market in NYC and is rapidly eating away market share from the NYC Taxi & Limousine Commission's (NYCTLC...... from April-September 2014 in New York excluding Manhattan and NYC's two airports. Tableau was used as the visual analytics tool, and PostgreSQL in combination with PostGIS was used as the data processing engine. Our findings show that the performance of Green cabs in isolated zip codes differ...

  6. Progressing towards post-2012 carbon markets

    Energy Technology Data Exchange (ETDEWEB)

    Soeren Luetken, S.; Holm Olsen, K.

    2011-11-15

    Confronting the end of the first Kyoto Commitment period in 2012 with no agreed outcome for global cooperation on future emission reductions, there is an urgent need to look for new opportunities for public and private cooperation to drive broad-based progress in living standards and keep projected future warming below the politically agreed 2 degrees Celsius. Responding jointly to these global challenges the United Nations environmental Program (UNEP) and its UNEP Risoe Centre (URC) have in cooperation with the Global Green Growth Institute (GGGI) prepared the Perspectives 2011. The publication focuses on the role of carbon markets in contributing to low carbon development and new mechanisms for green growth, as one core area of action to address the challenges noted above. The publication explores in ten articles, how carbon markets at national, regional and global levels can be developed and up-scaled to sustain the involvement of the private sector in leveraging finance and innovative solutions to reduce greenhouse gas emissions. The titles of the ten articles are: 1) Fragmentation of international climate policy - doom or boom for carbon markets?; 2) Perspectives on the EU carbon market; 3) China carbon market; 4) The national context of U.S. state policies for a global commons problem; 5) Mind the gap - the state-of-play of Canadian greenhouse gas mitigation; 6) Role of the UN and multilateral policies in integrating an increasingly fragmented global carbon market; 7) Making CDM work for poor and rich Africa beyond 2012 - a series of dos and don'ts; 8) Voluntary market - future perspectives; 9) Sectoral approaches as a way forward for the carbon market?; 10) The Durban outcome - a post 2012 framework approach for green house gas markets. (LN)

  7. Progressing towards post-2012 carbon markets

    Energy Technology Data Exchange (ETDEWEB)

    Soeren Luetken, S; Holm Olsen, K

    2011-11-15

    Confronting the end of the first Kyoto Commitment period in 2012 with no agreed outcome for global cooperation on future emission reductions, there is an urgent need to look for new opportunities for public and private cooperation to drive broad-based progress in living standards and keep projected future warming below the politically agreed 2 degrees Celsius. Responding jointly to these global challenges the United Nations environmental Program (UNEP) and its UNEP Risoe Centre (URC) have in cooperation with the Global Green Growth Institute (GGGI) prepared the Perspectives 2011. The publication focuses on the role of carbon markets in contributing to low carbon development and new mechanisms for green growth, as one core area of action to address the challenges noted above. The publication explores in ten articles, how carbon markets at national, regional and global levels can be developed and up-scaled to sustain the involvement of the private sector in leveraging finance and innovative solutions to reduce greenhouse gas emissions. The titles of the ten articles are: 1) Fragmentation of international climate policy - doom or boom for carbon markets?; 2) Perspectives on the EU carbon market; 3) China carbon market; 4) The national context of U.S. state policies for a global commons problem; 5) Mind the gap - the state-of-play of Canadian greenhouse gas mitigation; 6) Role of the UN and multilateral policies in integrating an increasingly fragmented global carbon market; 7) Making CDM work for poor and rich Africa beyond 2012 - a series of dos and don'ts; 8) Voluntary market - future perspectives; 9) Sectoral approaches as a way forward for the carbon market?; 10) The Durban outcome - a post 2012 framework approach for green house gas markets. (LN)

  8. Green's functions potential fields on surfaces

    CERN Document Server

    Melnikov, Yuri A

    2017-01-01

    This book is comprehensive in its classical mathematical physics presentation, providing the reader with detailed instructions for obtaining Green's functions from scratch. Green's functions is an instrument easily accessible to practitioners who are engaged in design and exploitation of machines and structures in modern engineering practice. To date, there are no books available on the market that are devoted to the Green's function formalism for equations covered in this volume. The reader, with an undergraduate background in applied mathematics, can become an active user of the Green's function approach. For the first time, Green's functions are discussed for a specific class of problems dealing with potential fields induced in thin-wall structures and therefore, the reader will have first-hand access to a novel issue. This Work is accessible to researchers in applied mathematics, mechanics, and relevant disciplines such as engineering, as well as to upper level undergraduates and graduate students.

  9. Assessing and Developing the Application of LEED Green Building Rating System as a Sustainable Project Management and Market Tool in the Italian Context

    Directory of Open Access Journals (Sweden)

    Walaa S. E. Ismaee

    2016-07-01

    Full Text Available The paper discusses the recent introduction of the LEED system to the Italian context in order to assess its role to promote sustainable building process in the Italian context, pointing out its potentials on one hand as well as their gaps and limitations on the other hand, and suggests means for its future development. The study discusses the application of LEED as a ‘Sustainable Project management tool’ to guide sustainable building performance. This requires investigating the following: its structure, tools, assessment criteria along with its benchmarks and references. It also discusses the application of LEED as a ‘Sustainable building Certification and market tool’. This investigates the role and value of the LEED certification in the Italian Green market. The research method is comprised of three parts. The first part is a comparative analysis of LEED categories against Italian national initiatives for sustainability. The comparison showed that most LEED categories are already mandated by national norms and directives but they may differ in their stringency creating some areas of precedence of LEED system or drawbacks. This streamlines the adaptation process of LEED system to the Italian context. The second part investigates LEED projects’ market analysis. The result showed that the shift towards a sustainable building process is occurring slowly and on a vertical scale focusing on some building sectors rather than others. Its market diffusion in the Italian context faces challenges regarding the insufficient availability of green materials and products satisfying its requirements, as well as high soft cost of sustainability tests and expertise required. The Third part presents a practical review-citing the methodology and results of a survey conducted by the researchers in mid-2012. It is composed of a web-based questionnaire and interviews among a sample of LEED professionals in Italy. The result shows that LEED systems needs

  10. ADOPTING SOCIO-DEMOGRAPHIC CHARACTERISTICS IN PROFILING GREEN CONSUMERS: A REVIEW OF HYPOTHESES

    Directory of Open Access Journals (Sweden)

    Arif Hartono

    2009-02-01

    Full Text Available In the last three decades worldwide environmental consciousness has increased dramatically as well as profiling green consumers have gained tremendous attention in the past. Segmenting and targeting markets base on pro-environmental purchase behavior are essential when companies positioning their green products. Socio-demographic characteristics have gained a lot of attention as the key profiling variables. Such characteristics have been employed by many scholars more frequently for the bases of segmenting and profiling green consumers. However, most existing studies of green consumers’ socio-demographic were US based. The present article attempts to review the common hypotheses of socio-demographic characteristics in profiling green consumers. The present article reviews five general hypotheses relating to socio-demographics and environmental consciousness of green consumers, namely the gender, age, education level, income, and occupation hypotheses, as well as the theoretical explanation for each hypothesis. Most previous studies tend to have the same conclusion in the gender, age, education level, and  income characteristics. Critics to socio-demographic characteristics and a need to conduct green marketing research in Indonesia was also reviewed.Key words: profiling, socio-demographic, green consumer, hypotheses.

  11. Green and social bonds - A promising tool

    International Nuclear Information System (INIS)

    Blanc, Dominique; Barochez, Aurelie de; Cozic, Aela

    2013-11-01

    Issues of green bonds, socially responsible bonds and climate bonds are on the rise. Novethic estimates that some Euro 5 billion in such bonds has been issued since the start of 2013 by development banks, the main issuers of this type of debt. The figure is equal to over half of their total issues since 2007. Including local authorities, corporations and banks, a total Euro 8 billion of these bonds has been issued thus far in 2013. Given the size of the bond market, which the OECD estimated at Euro 95,000 billion in 2011, green and social bonds are still something of a niche but have strong growth potential. A number of large issues, from Euro 500 million to Euro 1 billion, were announced at the end of the year. Unlike conventional bonds, green and social bonds are not intended to finance all the activities of the issuer or refinance its debt. They serve instead to finance specific projects, such as producing renewable energy or adapting to climate change, the risk of which is shouldered by the issuer. This makes them an innovative instrument, used to earmark investments in projects with a direct environmental or social benefit rather than simply on the basis of the issuer's sustainable development policy. With financing being sought for the ecological transition, green and social bonds are promising instruments, sketching out at global level the shape of tools adapted to the financing of a green economy. On the strength of these advantages, the interest of responsible investors - the main target of green and social bond issuers - is growing fast. Judging by issuer press releases and the most commonly used currencies, the main subscribers today are US investors, among them CalSTRS and fund managers like Calvert Investment Management and Trillium Asset Management. European asset owners are also starting to focus on green and social bonds. A Novethic survey shows that 13% of them have already subscribed to such an issue or plan to do so. The present study

  12. Are seagrass beds indicators of anthropogenic nutrient stress in the rocky intertidal?

    International Nuclear Information System (INIS)

    Honig, Susanna E.; Mahoney, Brenna; Glanz, Jess S.; Hughes, Brent B.

    2017-01-01

    It is well established that anthropogenic nutrient inputs harm estuarine seagrasses, but the influence of nutrients in rocky intertidal ecosystems is less clear. In this study, we investigated the effect of anthropogenic nutrient loading on Phyllospadix spp., a rocky intertidal seagrass, at local and regional scales. At sites along California, Washington, and Oregon, we demonstrated a significant, negative correlation of urban development and Phyllospadix bed thickness. These results were echoed locally along an urban gradient on the central California coast, where Phyllospadix shoot δ 15 N was negatively associated with Phyllospadix bed thickness, and experimentally, where nutrient additions in mesocosms reduced Phyllospadix shoot formation and increased epiphytic cover on Phyllospadix shoots. These findings provide evidence that coastal development can threaten rocky intertidal seagrasses through increased epiphytism. Considering that seagrasses provide vital ecosystem services, mitigating eutrophication and other factors associated with development in the rocky intertidal coastal zone should be a management priority. - Highlights: • The effect of nutrient loading on rocky intertidal seagrasses is not well studied. • Regionally, development was negatively associated with Phyllospadix bed thickness. • Locally, shoot δ 15 N was negatively associated with Phyllospadix bed thickness. • Mesocosms with added nutrients had a net loss in shoots and increased epiphytes. • Nutrient loading may have a negative effect on intertidal seagrass bed health.

  13. Impact of the market premium on direct marketers. An agency-based model approach; Auswirkungen der Marktpraemie auf die Akteure der Direktvermarktung. Ein agentenbasierter Modellansatz

    Energy Technology Data Exchange (ETDEWEB)

    Wassermann, Sandra; Hauser, Wolfgang [ZIRIUS Univ. Stuttgart (Germany); Reeg, Matthias [Deutsche Forschungsanstalt fuer Luft- und Raumfahrt e.V. (DLR), Stuttgart (Germany). Inst. fuer Technische Thermodynamik

    2012-09-15

    By introducing a market premium and tightening the eligibility requirements for the green electricity privilege, the latest amendment to the Renewable Energy Law (EEG) has brought about major changes to the market for direct marketing of electricity from EEG-eligible plants. Has the new EEG made direct marketing based on the green electricity privilege unprofitable altogether, or only for individual market participants? What are the experiences and perspectives of electricity traders in regard to the new EEG and what strategies and business models have they turned to as a result? This article presents first results from a project funded by the Ministry for Environment, Nature Conservation and Reactor Safety (BMU) on the impact of the new regulatory framework for direct marketing on businesses in the renewable electricity market.

  14. CONSTRUCTING THE GREEN CONSUMER: BEYOND THE OBVIOUS

    OpenAIRE

    Caroline Burr

    2013-01-01

    Customers, through their purchases, play a central role in sustainable development. As public concern for the environment increases, opportunities emerge for marketers to produce the green products that consumers desire. However, there is growing skepticism about green claims, and despite many consumers being pro-environmental, most do not translate this into purchases. These factors pose problems for organisations, therefore in order to take advantage of the available opportunities, companie...

  15. Establishing bounding internal dose estimates for thorium activities at Rocky Flats.

    Science.gov (United States)

    Ulsh, Brant A; Rich, Bryce L; Chew, Melton H; Morris, Robert L; Sharfi, Mutty; Rolfes, Mark R

    2008-07-01

    As part of an evaluation of a Special Exposure Cohort petition filed on behalf of workers at the Rocky Flats Plant, the National Institute for Occupational Safety and Health (NIOSH) was required to demonstrate that bounding values could be established for radiation doses due to the potential intake of all radionuclides present at the facility. The main radioactive elements of interest at Rocky Flats were plutonium and uranium, but much smaller quantities of several other elements, including thorium, were occasionally handled at the site. Bounding potential doses from thorium has proven challenging at other sites due to the early historical difficulty in detecting this element through urinalysis methods and the relatively high internal dose delivered per unit intake. This paper reports the results of NIOSH's investigation of the uses of thorium at Rocky Flats and provides bounding dose reconstructions for these operations. During this investigation, NIOSH reviewed unclassified reports, unclassified extracts of classified materials, material balance and inventory ledgers, monthly progress reports from various groups, and health physics field logbooks, and conducted interviews with former Rocky Flats workers. Thorium operations included: (1) an experimental metal forming project with 240 kg of thorium in 1960; (2) the use of pre-formed parts in weapons mockups; (3) the removal of Th from U; (4) numerous analytical procedures involving trace quantities of thorium; and (5) the possible experimental use of thorium as a mold coating compound. The thorium handling operations at Rocky Flats were limited in scope, well-monitored and documented, and potential doses can be bounded.

  16. The Influence of Green Viral Communications on Green Purchase Intentions: The Mediating Role of Consumers’ Susceptibility to Interpersonal Influences

    Directory of Open Access Journals (Sweden)

    Sheng-Hsiung Chang

    2015-04-01

    Full Text Available This paper aims to incorporate the diffusion of innovation theory and conformity theory to explain consumers’ green purchase intentions. To this end, a conceptual model has been proposed and subjected to empirical verification with the use of a survey method. Using a sample of Taiwanese consumers who had the actual purchase experience of green detergents, this study employed structural equation modeling to verify the hypothesis proposed. The empirical results suggested that green viral communication was positively related to normative interpersonal influence, informational interpersonal influence and green purchase intention. Informational interpersonal influence also had a positive impact on green purchase intention. However, the relationship between consumer’s normative interpersonal influence and green purchase intention was not supported. Thus, this study concludes that green marketers must strengthen their green viral communications skills to enhance consumers’ purchase intentions. In addition, this study also contributes to the literature by stating that consumers’ susceptibility to informational interpersonal relationships is an important mediator in the green viral communication and green purchase intentions relationship. This study discusses implications of the findings and research limitations at the end of the paper.

  17. A regulatory adjustment process for the determination of the optimal percentage requirement in an electricity market with Tradable Green Certificates

    International Nuclear Information System (INIS)

    Currier, Kevin M.

    2013-01-01

    A system of Tradable Green Certificates (TGCs) is a market-based subsidy scheme designed to promote electricity generation from renewable energy sources such as wind power. Under a TGC system, the principal policy instrument is the “percentage requirement,” which stipulates the percentage of total electricity production (“green” plus “black”) that must be obtained from renewable sources. In this paper, we propose a regulatory adjustment process that a regulator can employ to determine the socially optimal percentage requirement, explicitly accounting for environmental damages resulting from black electricity generation. - Highlights: • A Tradable Green Certificate (TGC) system promotes energy production from renewable sources. • We consider an electricity oligopoly operated under a TGC system. • Welfare analysis must account for damages from “black” electricity production. • We characterize the welfare maximizing (optimal) “percentage requirement.” • We present a regulatory adjustment process that computes the optimal percentage requirement iteratively

  18. Price volatility and banking in green certificate markets

    DEFF Research Database (Denmark)

    Amundsen, Eirik Schrøder; Baldursson, Fridrik M.; Mortensen, Jørgen Birk

    2006-01-01

    the paper shows that the introduction of banking of GCs may reduce price volatility considerably and lead to increased social surplus. Banking lowers average prices and is therefore not necessarily to the benefit of 'green producers'. Prooposed price bounds on GC-prices will reduce the importance of banking...

  19. Restoration of genetic connectivity among Northern Rockies wolf populations.

    Science.gov (United States)

    Hebblewhite, Mark; Musiani, Marco; Mills, L Scott

    2010-10-01

    Probably no conservation genetics issue is currently more controversial than the question of whether grey wolves (Canis lupus) in the Northern Rockies have recovered to genetically effective levels. Following the dispersal-based recolonization of Northwestern Montana from Canada, and reintroductions to Yellowstone and Central Idaho, wolves have vastly exceeded population recovery goals of 300 wolves distributed in at least 10 breeding pairs in each of Wyoming, Idaho and Montana. With >1700 wolves currently, efforts to delist wolves from endangered status have become mired in legal battles over the distinct population segment (DPS) clause of the Endangered Species Act (ESA), and whether subpopulations within the DPS were genetically isolated. An earlier study by vonHoldt et al. (2008) suggested Yellowstone National Park wolves were indeed isolated and was used against delisting in 2008. Since then, wolves were temporarily delisted, and a first controversial hunting season occurred in fall of 2009. Yet, concerns over the genetic recovery of wolves in the Northern Rockies remain, and upcoming District court rulings in the summer of 2010 will probably include consideration of gene flow between subpopulations. In this issue of Molecular Ecology, vonHoldt et al. (2010) conduct the largest analysis of gene flow and population structure of the Northern Rockies wolves to date. Using an impressive sampling design and novel analytic methods, vonHoldt et al. (2010) show substantial levels of gene flow between three identified subpopulations of wolves within the Northern Rockies, clarifying previous analyses and convincingly showing genetic recovery. © 2010 Blackwell Publishing Ltd.

  20. Eco-marketing and eco-design of products

    Directory of Open Access Journals (Sweden)

    Filipović Jovan

    2007-01-01

    Full Text Available Environmental marketing (Eco-marketing, as a relatively new movement, emerged at the beginning of the 20th century, is in the growing phase of its development. Eco-labeling and other ways/types of eco-marketing are attracting more attention of consumers, since they are aware of the necessity of nature conservation and environmental protection. There has been a lot of misunderstanding and miss leadings in interpretation and substantiation of ecomarketing claims in previous period of time. One of the most concrete improvements in eco-marketing was appearance and establishment of ISO 14020 guidelines. ISO 14020 guidelines are integral part of ISO 14000 series of standards, which could be implemented in eco-marketing. At the same time, development of "green" products and marketing of "green" products, are direct positive contributions to resources reduction, environmental protection and sustainable economic development. Companies designing this kind of products can expect better position on the market, improvement of competitiveness, reduction of expenses (less raw materials, less waste, less harmful effects on the environment, raising corporate social responsibility, higher export.

  1. Early Hydrodynamic Escape Limits Rocky Planets to Less Than or Equal to 1.6 Earth Radii

    Science.gov (United States)

    Lehmer, O. R.; Catling, D. C.

    2017-01-01

    In the past decade thousands of exoplanet candidates and hundreds of confirmed exoplanets have been found. For sub-Neptune-sized planets, those less than approx. 10 Earth masses, we can separate planets into two broad categories: predominantly rocky planets, and gaseous planets with thick volatile sheaths. Observations and subsequent analysis of these planets show that rocky planets are only found with radii less than approx. 1.6 Earth radii. No rocky planet has yet been found that violates this limit. We propose that hydrodynamic escape of hydrogen rich protoatmospheres, accreted by forming planets, explains the limit in rocky planet size. Following the hydrodynamic escape model employed by Luger et al. (2015), we modelled the XUV driven escape from young planets (less than approx.100 Myr in age) around a Sun-like star. With a simple, first-order model we found that the rocky planet radii limit occurs consistently at approx. 1.6 Earth radii across a wide range of plausible parameter spaces. Our model shows that hydrodynamic escape can explain the observed cutoff between rocky and gaseous planets. Fig. 1 shows the results of our model for rocky planets between 0.5 and 10 Earth masses that accrete 3 wt. % H2/He during formation. The simulation was run for 100 Myr, after that time the XUV flux drops off exponentially and hydrodynamic escape drops with it. A cutoff between rocky planets and gaseous ones is clearly seen at approx. 1.5-1.6 Earth radii. We are only interested in the upper size limit for rocky planets. As such, we assumed pure hydrogen atmospheres and the highest possible isothermal atmospheric temperatures, which will produce an upper limit on the hydrodynamic loss rate. Previous work shows that a reasonable approximation for an upper temperature limit in a hydrogen rich protoatmosphere is 2000-3000 K, consistent with our assumptions. From these results, we propose that the observed dichotomy between mini-Neptunes and rocky worlds is simply explained by

  2. Numerical simulation of atmospheric dispersion in the vicinity of the Rocky Flats plant

    International Nuclear Information System (INIS)

    Bossert, J.E.; Poulos, G.S.

    1993-01-01

    The Atmospheric Studies in Complex Terrain (ASCOT) program sponsored a field experiment in the winter of 1991 near Rocky Flats, Colorado. Both meteorological and tracer dispersion measurements were taken. These two data sets provided an opportunity to investigate the influence of terrain-generated, radiatively-driven flows on the dispersion of the tracer. In this study, we use the Regional Atmospheric Modeling System (RAMS) to simulate meteorological conditions and tracer dispersion on the case night of 4--5 February 1991. The simulations were developed to examine the influence of nocturnal drainage flow from various topography regimes on the dispersion of tracer from the Rocky Flats plant. The simulation described herein demonstrates the extent to which Rocky Mountain drainage winds influence the flow at the mountain/plain interface for a particular case night, and shows the potential importance of canyon drainage on dispersion from the Rocky Flats area

  3. Research on Influencing Factors of Salespeople's Empowerment Readiness in Green Energy Enterprise

    Science.gov (United States)

    Dong, Yuan; Liu, Xiaohui

    As market competition in green energy enterprises continues to intensify, marketing activities are enlarging and customer demand is increasingly growing and diversifying. More and more green energy enterprises have empowered their own salespeople. And managers in green energy enterprises are more concerned with the issues which employees suit to be empowered and which factors will influence employee empowerment readiness. This paper proposes the definition of salespeople's empowerment readiness, analyzes influencing factors of salespeople's empowerment readiness, discusses the effect mechanism of influencing factors of salespeople's empowerment readiness, finally, and puts forward some suggestions to enhance salespeople's empowerment readiness from the perspective of human resource management practice.

  4. The Role of Green Space in City Branding

    DEFF Research Database (Denmark)

    Gulsrud, Natalie Marie

    and globalization. Urban political ecology is applied as a critical lens. Findings indicate that green city branding discourses impact UGI governance arrangements both at the on-the-ground level of exploring concrete policy problems and their causes and solutions as well as at the meta-level in terms of framing...... diverse green city branding cases in Denmark, Singapore and the European Union. The case studies are analyzed and operationalized through an urban governance theoretical framework linking changes in policy practices such as urban greening to broader structural changes in society such as neoliberalism...... ideas about the relationships between state, market and civil society. Study findings contribute to urban green space management practices in Denmark and abroad as well as to the literature on urban green space governance....

  5. Redefining RECs: Additionality in the voluntary Renewable Energy Certificate market

    Science.gov (United States)

    Gillenwater, Michael Wayne

    In the United States, electricity consumers are told that they can "buy" electricity from renewable energy projects, versus fossil fuel-fired facilities, through participation in a voluntary green power program. The marketing messages communicate to consumers that their participation and premium payments for a green label will cause additional renewable energy generation and thereby allow them to claim they consume electricity that is absent pollution as well as reduce pollutant emissions. Renewable Energy Certificates (RECs) and wind energy are the basis for the majority of the voluntary green power market in the United States. This dissertation addresses the question: Do project developers respond to the voluntary REC market in the United States by altering their decisions to invest in wind turbines? This question is investigated by modeling and probabilistically quantifying the effect of the voluntary REC market on a representative wind power investor in the United States using data from formal expert elicitations of active participants in the industry. It is further explored by comparing the distribution of a sample of wind power projects supplying the voluntary green power market in the United States against an economic viability model that incorporates geographic factors. This dissertation contributes the first quantitative analysis of the effect of the voluntary REC market on project investment. It is found that 1) RECs should be not treated as equivalent to emission offset credits, 2) there is no clearly credible role for voluntary market RECs in emissions trading markets without dramatic restructuring of one or both markets and the environmental commodities they trade, and 3) the use of RECs in entity-level GHG emissions accounting (i.e., "carbon footprinting") leads to double counting of emissions and therefore is not justified. The impotence of the voluntary REC market was, at least in part, due to the small magnitude of the REC price signal and lack of

  6. Towards green loyalty: the influences of green perceived risk, green image, green trust and green satisfaction

    Science.gov (United States)

    Chrisjatmiko, K.

    2018-01-01

    The paper aims to present a comprehensive framework for the influences of green perceived risk, green image, green trust and green satisfaction to green loyalty. The paper also seeks to account explicitly for the differences in green perceived risk, green image, green trust, green satisfaction and green loyalty found among green products customers. Data were obtained from 155 green products customers. Structural equation modeling was used in order to test the proposed hypotheses. The findings show that green image, green trust and green satisfaction has positive effects to green loyalty. But green perceived risk has negative effects to green image, green trust and green satisfaction. However, green perceived risk, green image, green trust and green satisfaction also seems to be a good device to gain green products customers from competitors. The contributions of the paper are, firstly, a more complete framework of the influences of green perceived risk, green image, green trust and green satisfaction to green loyalty analyses simultaneously. Secondly, the study allows a direct comparison of the difference in green perceived risk, green image, green trust, green satisfaction and green loyalty between green products customers.

  7. Different shades of green on small islands

    Directory of Open Access Journals (Sweden)

    Teresa Tiago

    2016-11-01

    Full Text Available Many small islands exist as tourism destinations worldwide. In the 1990s, the growth of environmental consciousness led some small islands to question their mass tourism offers and to refocus on more sustainable propositions. However, it remains unclear whether hospitality firms see these sustainability related efforts as drivers of success and whether tourists value this dimension when choosing or recommending a destination. This study chose a small island destination to address these questions using data covering firm and tourism perceptions of green products. The results show that tourists tend to value green efforts with different intensities, corresponding to three segments: Light Green, Green, and Super Green. These findings should help hotels adjust their communication strategies and develop new services. Further, destination marketing organizations can devise a consistent destination strategy, integrating all stakeholders by including their most valued concepts.

  8. Are Green Jobs Career Pathways a Path to a 21st-Century Workforce Development System?

    Science.gov (United States)

    Scully-Russ, Ellen

    2013-01-01

    This article examines policy reports that advocate for new green jobs career pathways to help grow the green economy and create new opportunity structures in the green labor market. The reports are based on a series of propositions about the nature of green jobs and the existence of the political will to invest in new green education programs to…

  9. Rocky Mountain spotted fever in Mexico: past, present, and future.

    Science.gov (United States)

    Álvarez-Hernández, Gerardo; Roldán, Jesús Felipe González; Milan, Néstor Saúl Hernández; Lash, R Ryan; Behravesh, Casey Barton; Paddock, Christopher D

    2017-06-01

    Rocky Mountain spotted fever, a tick-borne zoonosis caused by Rickettsia rickettsii, is among the most lethal of all infectious diseases in the Americas. In Mexico, the disease was first described during the early 1940s by scientists who carefully documented specific environmental determinants responsible for devastating outbreaks in several communities in the states of Sinaloa, Sonora, Durango, and Coahuila. These investigators also described the pivotal roles of domesticated dogs and Rhipicephalus sanguineus sensu lato (brown dog ticks) as drivers of epidemic levels of Rocky Mountain spotted fever. After several decades of quiescence, the disease re-emerged in Sonora and Baja California during the early 21st century, driven by the same environmental circumstances that perpetuated outbreaks in Mexico during the 1940s. This Review explores the history of Rocky Mountain spotted fever in Mexico, current epidemiology, and the multiple clinical, economic, and social challenges that must be considered in the control and prevention of this life-threatening illness. Copyright © 2017 Elsevier Ltd. All rights reserved.

  10. Consumers and green electricity : profiling potential purchasers

    International Nuclear Information System (INIS)

    Rowlands, I.; Scott, D.; Parker, P.

    2001-01-01

    Electricity markets around the world are being opened to competition and environmental concerns are prompting consumers to consider buying electricity that has been generated by renewable energy sources such as solar or wind power. This report profiles the potential purchaser of such green electricity. It presents 3 sets of hypotheses, each drawing upon the literature on green product purchasers. It is suggested that those who are willing to pay higher premiums for green electricity are likely to have certain demographic characteristics and social values. This study is based on a case-study of a survey conducted in the Waterloo region of southern Ontario, Canada, the objective of which was to determine what kind of people are potential green electricity purchasers. Results were presented to power managers and marketers. A 158-item survey was sent to 1,110 individuals, between September 2000 and April 2001. A total of 474 questionnaires were answered, for a response rate of 43 per cent. It was noted that although the response rate was high, the survey may not be representative because the respondents were older, better educated, and wealthier than the general population. In addition, the respondents had previously indicated they were willing to pay $25 for a home energy evaluation, suggesting a special interest in issues regarding energy and the environment. It was determined that attitudinal characteristics, such as liberalism and perceived consumer effectiveness, ideally identify the potential green electricity buyer. 34 refs., 5 tabs

  11. Green businesses in a clean energy economy: Analyzing drivers of green business growth in U.S. states

    International Nuclear Information System (INIS)

    Yi, Hongtao

    2014-01-01

    In a clean energy economy, green businesses play a central role by utilizing renewable energy technologies and employing green labor forces to provide clean energy services and goods. This paper aims at analyzing factors driving the growth and survival of green businesses in the U.S. states, with hypotheses proposed on the impacts from clean energy policies and tax incentives, labor market conditions, and economic and political environments. A fixed effect regression analysis is applied with a panel data set of 48 continental states from 1998 to 2007 in the United States. The statistical analysis with a longitudinal data set reveals that the adoption of renewable energy policies, the permission of renewable energy credits imports, the stringency of minimum wage legislations, and presence of clean energy business associations are the major driving forces of the green business development in the U.S. states. - Highlights: • This paper studies the growth of green businesses in the U.S. states. • The adoption of RPS (Renewable Portfolio Standard) is positively associated with number of green businesses. • Clean energy NGOs are positively associated with green business growth

  12. Environmental Policies, Product Market Regulation and Innovation in Renewable Energy

    International Nuclear Information System (INIS)

    Nesta, Lionel; Vona, Francesco; Nicolli, Francesco

    2012-10-01

    We investigate the effectiveness of policies in favor of innovation in renew- able energy under different levels of competition. Using information regarding renewable energy policies, product market regulation and high-quality green patents for OECD countries since the late 1970's, we develop a pre-sample mean count-data econometric specification that also accounts for the endogeneity of policies. We find that renewable energy policies are significantly more effective in fostering green innovation in countries with deregulated energy markets. We also find that public support for renewable energy is crucial only in the generation of high-quality green patents, whereas competition enhances the generation of green patents irrespective of their quality. (authors)

  13. Benchmarking and Performance Improvement at Rocky Flats Environmental Technology Site

    Energy Technology Data Exchange (ETDEWEB)

    Elliott, C. [Kaiser-Hill Co., LLC, Golden, CO (United States)], Doyle, D. [USDOE Rocky Flats Office, Golden, CO (United States)], Featherman, W.D. [Project Performance Corp., Sterline, VA (United States)

    1997-12-31

    The Rocky Flats Environmental Technology Site (RFETS) has initiated a major work process improvement campaign using the tools of formalized benchmarking and streamlining. This paper provides insights into some of the process improvement activities performed at Rocky Flats from November 1995 through December 1996. It reviews the background, motivation, methodology, results, and lessons learned from this ongoing effort. The paper also presents important gains realized through process analysis and improvement including significant cost savings, productivity improvements, and an enhanced understanding of site work processes.

  14. Structure Changes of Macrobenthic Community on Rocky Shores After the Hebei Spirit Oil Spill

    OpenAIRE

    Yun-Hwan Jung; Heung-Sik Park; Kon-Tak Yoon; Hyung-Gon Lee; Chae-Woo Ma

    2013-01-01

    In Korea, more than 300 oil spill accidents occur every year. Despite the frequency, only a small pool of data is available on the initial effect of oil spill on macrobenthic fauna inhabiting rocky shores. The aim of this study was to analyze the variation of macrobenthic fauna composition and community structure on rocky shores, and understand the impact of oil on rocky shore organisms after the Hebei Spirit oil spill. Field surveys were carried out in five regions dose to the wreck site in ...

  15. [Complications and cause of death in mexican children with rocky mountain spotted fever].

    Science.gov (United States)

    Martínez-Medina, Miguel Ángel; Rascón-Alcantar, Adela

    Rocky Mountain spotted fever is a life threatening disease caused by Rickettsia rickettsia, characterized by multisystem involvement. We studied 19 dead children with Rocky Mountain spotted fever. All children who were suspected of having rickettsial infections were defined as having Rocky Mountain spotted fever by serology test and clinical features. Through the analysis of each case, we identified the clinical profile and complications associated to the death of a patient. In nine (69.2%) of 13 cases that died in the first three days of admission, the associated condition was septic shock. Others complications included respiratory distress causes by non-cardiogenic pulmonary edema, renal impairment, and multiple organ damage. The main cause of death in this study was septic shock. The fatality rate from Rocky Mountain spotted fever can be related to the severity of the infection, delay in diagnosis, and delay in initiation of antibiotic therapy. Pulmonary edema and cerebral edema can be usually precipitated by administration of excess intravenous fluids.

  16. Marketing of renewable energies. Foundations, business models, case studies; Marketing Erneuerbarer Energien. Grundlagen, Geschaeftsmodelle, Fallbeispiele

    Energy Technology Data Exchange (ETDEWEB)

    Herbes, Carsten [HfWU Nuertingen-Geislingen, Nuertingen (Germany); Friege, Christian (ed.)

    2015-07-01

    How to market green electricity or biomethane? What is the right price for renewable energy and how do you design the optimal use of social media? What impact have the EEG or electromobility to the Green Power Marketing? Does direct marketing works or is online marketing the guarantee of success? Answers to these and many other basic questions provides the band with contributions from leading scientists and renowned practitioners. For the first time they describe in a structured form the basics of marketing of renewable energies, provide an introduction to the legal and market-based features and present new business models. The book is based on the latest research results, treats all questions of marketing issues important for practitioners, provides case studies and specific recommendations. [German] Wie vermarktet man Oekostrom oder Biomethan? Was ist der richtige Preis fuer Erneuerbare Energien und wie gestaltet man den optimalen Einsatz von Social Media? Welche Auswirkungen haben das EEG oder die Elektromobilitaet auf das Gruenstrom-Marketing? Funktioniert Direktvertrieb oder ist Online-Marketing der Erfolgsgarant? Antworten auf diese und viele weitere grundlegende Fragen liefert dieser Band mit Beitraegen fuehrender Wissenschaftler und renommierter Praktiker. Erstmals beschreiben sie hier in strukturierter Form die Grundlagen der Vermarktung von Erneuerbaren Energien, fuehren in die gesetzlichen und marktlichen Besonderheiten ein und stellen neue Geschaeftsmodelle vor. Das Buch fusst auf aktuellen Forschungsergebnissen, behandelt saemtliche fuer Praktiker wichtige Fragen der Vermarktung, liefert Fallbeispiele und konkrete Empfehlungen.

  17. Mortality among plutonium and other workers at Rocky Flats

    International Nuclear Information System (INIS)

    Wilkinson, G.S.; Acquavella, J.F.; Reyes, M.; Tietjen, G.L.; Wiggs, L.d.; Voelz, G.L.

    1985-01-01

    A detailed study of mortality and radiation exposure for Rocky Flats workers was reported at the Sixteenth Mid-Year Topical Symposium of the Health Physics Society in January 1983. Significantly fewer deaths were found than were expected due to all causes, all malignant neoplasms, lung cancer, and cancer of the digestive organs. No bone cancers were observed and cancers commonly associated with radiation exposure were not more frequent than expected. Significantly more deaths than expected were observed for two causes, cancer of the prostate and benign and unspecified neoplasms. Further investigation revealed that the deaths from benign and unspecified neoplasms all involved intracranial tumors. A case control study found no association between these brain tumors and exposure to radiation, including plutonium depositions or type of occupation. The excess deaths from intracranial tumors remain unexplained but do not appear to be associated with employment at Rocky Flats. Relative risks among Rocky Flats workers with cumulative plutonium depositions of 2 nCi or more did not indicate a significantly greater risk of death among workers exposed to plutonium than among unexposed workers. Similar results were found for workers with cumulative radiation exposure of at least 1 rem. 2 references, 3 tables

  18. Public distrust and hazard management success at the Rocky Flats nuclear weapons plant

    International Nuclear Information System (INIS)

    Hohenemser, C.

    1987-01-01

    Based on experience gained while serving a public oversight commission appointed by the governor of Colorado, hazard management at the Department of Energy's Rocky Flats nuclear weapons plant is reviewed. Specific reference is made to the plant's history of controversy, its defense-in-depth strategy of hazard control, occupational health issues, public exposure to plutonium, and the assessment of low-probability, high-consequence risks. This leads to the conclusion that Rocky flats is, by any objective standard, a hazard management success. It follows that public distrust of Rocky Flats arises as much from fear and loathing of nuclear weapons themselves as from the manufacturing process by which they are made

  19. The removal of plutonium contaminants from Rocky Flats Plant soil

    International Nuclear Information System (INIS)

    Sunderland, N.R.

    1987-01-01

    This research was undertaken to determine if the TRUclean process could effectively remove radioactive elements from soils other than derived coral. This is an interim report prior to the project report and discusses the outcome of the tests of the Rocky Flats Plant (RFP) soil. The soil tested contained plutonium particulates in the micron and submicron range. Volume reduction and activity removal were accomplished with an overall efficiency of greater than 90%. The TRUclean process is a very practical and economical solution to soil contamination problems at the Rocky Flats Plant

  20. Green certificates: a new currency for trading the environmental benefits of renewable energy

    International Nuclear Information System (INIS)

    Crookall-Fallon, C.; Crozier-Cole, T.

    2000-01-01

    This article examines the driving force of the Kyoto Protocol on the EU's proposed Directive to stimulate the use of renewable energy sources for generating electricity, and the forthcoming sixth conference of the Parties to the UN National Framework Convention on Climatic Change where it is hoped that the EU will ratify the 1997 Kyoto Protocol requiring the reduction in emissions of greenhouse gases. Details of the EU's Directive on the liberalisation of the internal market for electricity and targets for increasing renewable energy electricity consumption are given. Trading environmental benefits of renewable generation, the concept of trading green certificates, the challenges to creating a green certificate market, national green certificate systems such as the Dutch and Danish systems, and the progress towards Europe-wide green certificate trading are discussed

  1. Consumer’s Intention to Purchase Green Brands: the Roles of Environmental Concern, Environmental Knowledge and Self Expressive Benefits

    OpenAIRE

    Anees Ahmad; K. S. Thyagaraj

    2015-01-01

    Companies are striving to minimize environmental impact through sustainable business practices. Consumers have become more aware of environmental issues and many companies have recognized the relevance of green marketing in gaining competitive advantage. As a part of green marketing strategy, companies are developing green brands. This paper focuses on the effect of consumer’s concern for environment, environmental knowledge and self expressive benefits on attitude and intention to purchase g...

  2. Hanford/Rocky Flats collaboration on development of supercritical carbon dioxide extraction to treat mixed waste

    International Nuclear Information System (INIS)

    Hendrickson, D.W.; Biyani, R.K.; Brown, C.M.; Teter, W.L.

    1995-11-01

    Proposals for demonstration work under the Department of Energy's Mixed Waste Focus Area, during the 1996 through 1997 fiscal years included two applications of supercritical carbon dioxide to mixed waste pretreatment. These proposals included task RF15MW58 of Rocky Flats and task RL46MW59 of Hanford. Analysis of compatibilities in wastes and work scopes yielded an expectation of substantial collaboration between sites whereby Hanford waste streams may undergo demonstration testing at Rocky Flats, thereby eliminating the need for test facilities at Hanford. This form of collaboration is premised the continued deployment at Rocky Flats and the capability for Hanford samples to be treated at Rocky Flats. The recent creation of a thermal treatment contract for a facility near Hanford may alleviate the need to conduct organic extraction upon Rocky Flats wastes by providing a cost effective thermal treatment alternative, however, some waste streams at Hanford will continue to require organic extraction. Final site waste stream treatment locations are not within the scope of this document

  3. Hanford/Rocky Flats collaboration on development of supercritical carbon dioxide extraction to treat mixed waste

    Energy Technology Data Exchange (ETDEWEB)

    Hendrickson, D.W.; Biyani, R.K. [Westinghouse Hanford Co., Richland, WA (United States); Brown, C.M.; Teter, W.L. [Kaiser-Hill Co., Golden, CO (United States)

    1995-11-01

    Proposals for demonstration work under the Department of Energy`s Mixed Waste Focus Area, during the 1996 through 1997 fiscal years included two applications of supercritical carbon dioxide to mixed waste pretreatment. These proposals included task RF15MW58 of Rocky Flats and task RL46MW59 of Hanford. Analysis of compatibilities in wastes and work scopes yielded an expectation of substantial collaboration between sites whereby Hanford waste streams may undergo demonstration testing at Rocky Flats, thereby eliminating the need for test facilities at Hanford. This form of collaboration is premised the continued deployment at Rocky Flats and the capability for Hanford samples to be treated at Rocky Flats. The recent creation of a thermal treatment contract for a facility near Hanford may alleviate the need to conduct organic extraction upon Rocky Flats wastes by providing a cost effective thermal treatment alternative, however, some waste streams at Hanford will continue to require organic extraction. Final site waste stream treatment locations are not within the scope of this document.

  4. Going Green Online: Distance Learning Prepares Students for Success in Green-Collar Job Markets

    Science.gov (United States)

    Githens, Rod; Sauer, Timothy

    2010-01-01

    President Barack Obama has touted the development of a new green economy as a tool to rebuild the American economy while creating new jobs. This new economy requires entrepreneurs and innovators to create new businesses and invent new technologies. It also requires technicians with specialized skills to build wind farms, operate renewable fuels…

  5. Do green products make us better people?

    Science.gov (United States)

    Mazar, Nina; Zhong, Chen-Bo

    2010-04-01

    Consumer choices reflect not only price and quality preferences but also social and moral values, as witnessed in the remarkable growth of the global market for organic and environmentally friendly products. Building on recent research on behavioral priming and moral regulation, we found that mere exposure to green products and the purchase of such products lead to markedly different behavioral consequences. In line with the halo associated with green consumerism, results showed that people act more altruistically after mere exposure to green products than after mere exposure to conventional products. However, people act less altruistically and are more likely to cheat and steal after purchasing green products than after purchasing conventional products. Together, our studies show that consumption is connected to social and ethical behaviors more broadly across domains than previously thought.

  6. Environmental Knowledge, Awareness, and Business School Students’ Intentions to Purchase Green Vehicles in Emerging Countries

    Directory of Open Access Journals (Sweden)

    Muhammad Mohiuddin

    2018-05-01

    Full Text Available Environmental awareness and changing attitudes toward “green consumption” are becoming evident in emerging countries’ markets. Using an extended theory of planned behavior, this paper aims to examine emerging countries’ business students’ intentions to purchase green vehicles. Stratified random sampling was used to select study participants, and data were collected through face-to-face interviews. Results revealed that environmental knowledge and awareness have a significant influence on business students’ favorable attitudes toward green vehicles. Further, a significant association between attitudes toward green vehicles, perceived behavioral controls, and intentions to purchase green vehicles was observed. Findings serve to inform managers and policy makers who are formulating strategies for maximizing value creation in an era of increasingly environmentally aware consumers in emerging markets. Ultimately, this policy will help to promote green technology initiatives, and encourage higher rates of adoption of eco-friendly vehicles in emerging countries.

  7. 76 FR 9350 - Patient Safety Organizations: Voluntary Delisting From Rocky Mountain Patient Safety Organization

    Science.gov (United States)

    2011-02-17

    ... Organizations: Voluntary Delisting From Rocky Mountain Patient Safety Organization AGENCY: Agency for Healthcare... Organization: AHRQ has accepted a notification of voluntary relinquishment from Rocky Mountain Patient Safety Organization, a component entity of Colorado Hospital Association, of its status as a Patient Safety...

  8. Green power: electricity's blue box

    International Nuclear Information System (INIS)

    Paterson, M.

    2002-01-01

    The concept of green power is taking hold, and the speaker briefly outlined the various options available at the moment, such as low impact hydro, wind, solar, and biomass. The electrical generation mix will be affected as a result of the provision of alternate power sources of energy to the community. It is possible for members of the community to make a well-informed choice as the eco-logo is the official certification of green products and power. Wind turbine interference with bird migration represents one of the main concerns attributed to wind power along with the generation of noise. The speaker indicated that the turbines are mostly located away from migration routes and that they turn very slowly, therefore not likely to cause a noise pollution problem for the public. The higher cost associated with green power causes a problem when compared with the cost or more traditional energy generation methods. Until they become more competitive, green power alternatives only fill a niche market. Ontario Power Generation is determined to assist the community with a move toward green energy in the future, especially given its position as an industry leader. refs., figs

  9. Rocky Mountain spotted fever in dogs, Brazil.

    Science.gov (United States)

    Labruna, Marcelo B; Kamakura, Orson; Moraes-Filho, Jonas; Horta, Mauricio C; Pacheco, Richard C

    2009-03-01

    Clinical illness caused by Rickettsia rickettsii in dogs has been reported solely in the United States. We report 2 natural clinical cases of Rocky Mountain spotted fever in dogs in Brazil. Each case was confirmed by seroconversion and molecular analysis and resolved after doxycycline therapy.

  10. Tracking residual organochlorine pesticides (OCPs) in green, herbal, and black tea leaves and infusions of commercially available tea products marketed in Poland.

    Science.gov (United States)

    Witczak, Agata; Abdel-Gawad, Hassan; Zalesak, Michal; Pohoryło, Anna

    2018-03-01

    The content of residual organochlorine pesticides (OCPs) was examined in green, herbal, and black tea leaves as well as in their infusions prepared from tea products marketed in the main supermarkets in Poland. It was found that the detected mean levels of organochlorine residues in tea leaves ranged from tea occurred in the highest concentrations. Among dichlorodiphenyltrichloroethane (DDT) metabolites the highest level of p,p'DDT (1.96 ng g -1 dw) was in green tea samples. The transfer of OCPs from tea leaves to brew was investigated. The present study revealed that during the infusion process, a significant percentage of the residues, particularly pesticides with high water solubility, were transferred to the infusions. The obtained results show that the percentage transfer of each pesticides from tea to the tea infusions ranged from 6.74% (heptachlor) to 86.6% (endrin). The detected residues were below current MRLs for these pesticides.

  11. The greening of European electricity industry: A battle of modernities

    International Nuclear Information System (INIS)

    Midttun, Atle

    2012-01-01

    Europe has played the role of a green hegemon on the global arena for several decades. By exploring its green transition in the electricity industry, the article discusses whether Europe is on track with regard to delivering sustainable development in a core sector at home. The article finds that the greening of European electricity industry has been highly dynamic and can best be represented in terms of competing modernities; where carbon, nuclear, renewables and demand side management challenge each other in the race for sustainable energy solutions. The article describes Greening European electricity industry as a complex institutional game which resembles a relay race where various factors have driven innovation at different stages. Change may be initially have been politically driven, while the baton is later taken by markets, technology or civic mobilization. The article shows how strong greening policies may lead to blockage, whereas softer and less confrontational policies with triggering effects may have a better chance of success. The article also argues that a central factor in the apparent European success in greening electricity has been an advantageous blend of technology push and market pull approaches, which has merged out of national rivalry rather than coordinated planning. - Highlights: ► European el-industry has met the climate challenge with four rivaling modernities. ► They are carbon modernity, nuclear modernity, supply and demand side ecomodernity. ► Europe has successfully facilitated green transition through three channels. ► They are green radicalism, institutional pluralism and multiple policy instruments. ► Europe has been a front-runner, but faces challenges mainstreaming sustainability.

  12. Pollution prevention initiatives at US EPA: 'Green Lights'

    International Nuclear Information System (INIS)

    Lawson, J.; Kwartin, R.

    1991-01-01

    US EPA is initiating a pollution prevention approach to supplement its historic command-control, regulatory approach to environmental protection. EPA believes polllution prevention, where applicable and possible, represents a quicker, less expensive and even profitable strategy for environmental protection. Most clearly, energy-efficiency provides an opportunity to prevent significant amounts of pollution related to the inefficeint generation and use of electricity. EPA's first energy productivity and pollution prevention program is Green Lights. Beyond its own merits, Green Lights will also provide important experience to EPA as it develops its Green Machines program to accelerate the market for efficient appliances and equipment

  13. Rocky flats closure project - lessons learned in worker stakeholder engagement

    International Nuclear Information System (INIS)

    Sweeney, Laura; Mazur, Robert E.; Edelson, Martin

    2013-01-01

    The Rocky Flats Environmental Technology Site (EPA Superfund site near Denver, Colorado) produced plutonium components for nuclear weapons for the U.S. defense program. The facility shut down in 1989 and clean up began in 1992. To ensure safe remediation of inactive nuclear sites, site owners have begun to consult stakeholders more widely in recent years. The closure of Rocky Flats aimed to set the standard for stakeholder involvement in doing the work safely, complying with regulations/standards, in a cost-effective manner. We have studied, using ethnographic methods, the extent to which workers at Rocky Flats were involved in communication and decision making strategies. Our results point out that workers can have perceptions of the site remediation process that differ from management and even other workers and that a significant number of workers questioned the commitment by management to engage the worker as stakeholder. The most effective remediation efforts should involve careful consideration of the insights and observations of all workers, particularly those who face immediate and high-level health and safety risks. (authors)

  14. Rocky flats closure project - lessons learned in worker stakeholder engagement

    Energy Technology Data Exchange (ETDEWEB)

    Sweeney, Laura [Des Moines Area Community College, Ankeny, Iowa (United States); Mazur, Robert E. [Iowa State University, Ames, Iowa (United States); Edelson, Martin [Ames Laboratory-USDOE (Retired), Ames, Iowa (United States)

    2013-07-01

    The Rocky Flats Environmental Technology Site (EPA Superfund site near Denver, Colorado) produced plutonium components for nuclear weapons for the U.S. defense program. The facility shut down in 1989 and clean up began in 1992. To ensure safe remediation of inactive nuclear sites, site owners have begun to consult stakeholders more widely in recent years. The closure of Rocky Flats aimed to set the standard for stakeholder involvement in doing the work safely, complying with regulations/standards, in a cost-effective manner. We have studied, using ethnographic methods, the extent to which workers at Rocky Flats were involved in communication and decision making strategies. Our results point out that workers can have perceptions of the site remediation process that differ from management and even other workers and that a significant number of workers questioned the commitment by management to engage the worker as stakeholder. The most effective remediation efforts should involve careful consideration of the insights and observations of all workers, particularly those who face immediate and high-level health and safety risks. (authors)

  15. Plutonium contamination in soils in open space and residential areas near Rocky Flats, Colorado

    International Nuclear Information System (INIS)

    Litaor, M.I.

    1999-01-01

    Spatial analysis of the 240 Pu: 239 Pu isotopic ratio of 42 soil samples collected around Rocky Flats Plant near Golden, Colorado, was conducted to assess the effect of Rocky Flats Plant activity on the soil environment. Two probability maps that quantified the uncertainty of the spatial distribution of plutonium isotopic ratios were constructed using the sequential Gaussian simulation technique (sGs). Assuming a plutonium isotopic ratio range of 0.152 ± 0.003 to 0.169 ± 0.009 is characteristic to global fallout in Colorado, and a mean value of 0.155 is representative for the Rocky Flats Plant area, the main findings of the current work were (1) the areas northwest and southwest of Rocky Flats Plant exhibited a plutonium ratio ≥0.155, this were minimally impacted by the plant activity; (2) he study area east of Rocky Flats Plant exhibited a plutonium isotopic ratio ≤0.155, which is a definitive indicator of Rocky Flats Plant-derived plutonium; and (3) inventory calculations across the study area exhibited large standard error of estimates. These errors were originated from the high variability in plutonium activity over a small sampling scale and the uncertainty in the global fallout isotopic ratio. Using the mean simulated estimates of plutonium isotopic ratio, coupled with plutonium activity measured at 11 soil pits and additional plutonium information published elsewhere, the plutonium loading on the open space and residential areas amounted to 111.2 GBq, with a standard error of estimate of 50.8 GBq

  16. FINAL REPORT FORMER RADIATION WORKER MEDICAL SURVEILLANCE PROGRAM AT ROCKY FLATS For Department of Energy Programs

    Energy Technology Data Exchange (ETDEWEB)

    Joe M. Aldrich

    2004-11-01

    The Former Radiation Worker Medical Surveillance Program at Rocky Flats was conducted in Arvada, CO, by Oak Ridge Associated Universities through the Oak Ridge Institute for Science and Education under DOE Contract DE-AC05-00OR22750. Objectives of the program were to obtain information on the value of medical surveillance among at-risk former radiation workers and to provide long-term internal radiation dosimetry information to the scientific community. This program provided the former radiation workers of the Rocky Flats Environmental Technology Site (formerly Rocky Flats Plant) an opportunity to receive follow-up medical monitoring and a re-evaluation of their internal radiation dose. The former Rocky Flats radiation worker population is distinctive because it was a reasonably stable work force that received occupational exposures, at times substantial, over several decades. This report reflects the summation of health outcomes, statistical analyses, and dose assessment information on former Rocky Flats radiation workers to the date of study termination as of March 2004.

  17. FINAL REPORT. FORMER RADIATION WORKER MEDICAL SURVEILLANCE PROGRAM AT ROCKY FLATS For Department of Energy Programs

    International Nuclear Information System (INIS)

    Aldrich, Joe M.

    2004-01-01

    The Former Radiation Worker Medical Surveillance Program at Rocky Flats was conducted in Arvada, CO, by Oak Ridge Associated Universities through the Oak Ridge Institute for Science and Education under DOE Contract DE-AC--05-00OR22750. Objectives of the program were to obtain information on the value of medical surveillance among at-risk former radiation workers and to provide long-term internal radiation dosimetry information to the scientific community. This program provided the former radiation workers of the Rocky Flats Environmental Technology Site (formerly Rocky Flats Plant) an opportunity to receive follow-up medical monitoring and a re-evaluation of their internal radiation dose. The former Rocky Flats radiation worker population is distinctive because it was a reasonably stable work force that received occupational exposures, at times substantial, over several decades. This report reflects the summation of health outcomes, statistical analyses, and dose assessment information on former Rocky Flats radiation workers to the date of study termination as of March 2004

  18. Comparison of six green chile (capsicum annum) cultivars for efficiency of Etgar® machine harvest

    Science.gov (United States)

    As U.S. demand for fresh market green chile rises green chile acreage in the U.S. is declining due to limited availability and high cost of hand labor to harvest it. Many farmers are opting to grow crops other than green chile. Green chile is a New Mexican pod-type chile that is harvested when the...

  19. Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity

    International Nuclear Information System (INIS)

    Herbes, Carsten; Friege, Christian; Baldo, Davide; Mueller, Kai-Markus

    2015-01-01

    Consumers' willingness to pay (WTP) represents a central question for providers of renewable energy. Most studies on the subject have used contingent valuation and choice experiments. However, all empirical designs employed to date suffer from serious biases, such as strategic behavior. We introduce a novel neuroscience-based approach to renewable energy-related WTP research, Neuropricing, which eliminates some of these biases. We tested consumers' WTP for two different green electricity products and found WTP for these products to be about 15% above that for a non-green electricity tariff. Our results suggest that Neuropricing is indeed able to eliminate strategic behavior. Moreover, this approach allows for WTP studies with much smaller sample sizes than traditional methods require. The neuroscience methodology can be used by researchers and marketers alike not only for testing the effects of product attributes on WTP but also for evaluating WTP effects of specific messages in marketing communications. Thus it may lead to a better understanding of consumer behavior and hence facilitate more successful marketing of renewable energy. - Highlights: • We introduce a neuroscience-based method for studying consumer WTP for green energy. • WTP derived from Neuropricing is above self-reported WTP for green energy. • Neuropricing allows smaller samples and eliminates respondents' strategic behavior. • Neuropricing offers a powerful new resource for companies marketing green energy. • Neuropricing offers new perspectives for architects of energy policy.

  20. Residue management at Rocky Flats

    International Nuclear Information System (INIS)

    Olencz, J.

    1995-01-01

    Past plutonium production and manufacturing operations conducted at the Rocky Flats Environmental Technology Site (RFETS) produced a variety of plutonium-contaminated by-product materials. Residues are a category of these materials and were categorized as open-quotes materials in-processclose quotes to be recovered due to their inherent plutonium concentrations. In 1989 all RFETS plutonium production and manufacturing operations were curtailed. This report describes the management of plutonium bearing liquid and solid wastes

  1. Analysis of intelligent green building policy and developing status in Taiwan

    International Nuclear Information System (INIS)

    Kuo, Chung-Feng Jeffrey; Lin, Chieh-Hung; Hsu, Ming-Wen

    2016-01-01

    In 2010, Taiwan launched a program dubbed “four emerging intellectual industries” that lists intelligent green buildings. The aim of promoting of intelligent green building is to stimulate the architecture technology industry. This has been combined with Information and Communication Technology (ICT) and the concept of green building to provide a safe and healthy living environment. While doing this it will also aim to reduce carbon emissions and save energy. This study investigates intelligent green building policies and the promotion of progress in Taiwan. It probes into cases from 1988 to 2014. Key success factors are derived from analyzing and summarizing intelligent green building experiences in Taiwan. This is done through Secondary Data Analyses by: 1. Establishing clear norms and standards for intelligent green building design and improvement; 2. First carrying out policies in public sector, in order to provide field trial and safeguarded market opportunities for industries; 3. Implementing rating-based assessments, in order to raise the quality of design; 4. Mandatory or incentive policies are introduced, depending on local specialties and conditions; 5. Respectively planning incentives for relevant interested parties in industrial chain; 6. Strengthening marketing efforts and proactively promoting policies. - Highlights: •Aggregate and analyze the results of Intelligent Green Building policy in Taiwan. •Chi-square Test of Independence is used for inspecting successful factors. •Organize experiences and propose recommended feasible scheme for future.

  2. Rocky Flats Solar Evaporation Ponds RCRA hybrid-closure case study

    International Nuclear Information System (INIS)

    Ogg, R.T.; Everett, L.G.; Cullen, S.J.

    1994-01-01

    The Solar Evaporation Ponds (SEP)/Operable Unit 4 (OU 4), located at the Rocky Flats Plant (RFP) sixteen miles northwest of Denver, Colorado, is currently undergoing remediation/Resource Conservation and Recovery Act (RCRA) closure in accordance with the Rocky Flats Interagency Agreement (IAG) signed by the US Department of Energy (DOE), US Environmental Protection Agency (EPA) and Colorado Department of Health (CDH) on January 22, 1991. Based on the ''Phase 1'' (source and soils) RCRA Facility Investigation/Remedial Investigation (RFM data and interpretations), the DOE and EG and G Rocky Flats, Inc. (EG and G) have selected a permanent surface engineered/isolation barrier as the technological option for remediation of the SEP. The DOE and EG and G will utilize all natural materials to create an ''impermeable'' barrier/structure to isolate the waste being left in place from impacting human health and the environment for a minimum of 1,000 years. Their rationale for utilizing natural materials is two fold; (1) optimize long term performance of the barrier and; (2) design a structure which will be near maintenance free (passive remediation) for 1,000 years. The DOE and EG and G have taken a proactive approach in providing post closure performance assessment for this RCRA closure action. An integrated monitoring system has been designed which will include monitoring the engineered barrier, vadose zone and ground water systems. Rocky Flats will integrate instrumentation into the permanent engineered barrier which will provide early warning of potential liquid migration through the barrier and into the waste zone

  3. Determination of green, blue and yellow artificial food colorants and their abuse in herb-coloured green Easter beers on tap.

    Science.gov (United States)

    Stachová, Ivana; Lhotská, Ivona; Solich, Petr; Šatínský, Dalibor

    2016-07-01

    Beer is one of the most popular alcoholic beverages worldwide. For consumer acceptance, significant factors are its taste, flavour and colour. This study determines selected synthetic green, blue and yellow food colorants in popular Easter herb-coloured green beers on tap produced in breweries on Holy Thursday. The abuse of beer colouring with Tartrazine (E 102), Quinoline yellow (E 104), Sunset yellow (E 110), Patent blue (E 131), Indigo carmine (E 132), Brilliant blue FCF (E 133), Green S (E 142) and Fast green FCF (E 143) was assessed in 11 green beer samples purchased in local restaurants. HPLC was used for the separation and detection of artificial colorants with diode-array detection and a Chromolith Performance CN 100 × 4.6 mm column with guard pre-column Chromolith CN 5 × 4.6 mm. Separation was performed in gradient elution with mobile phase containing methanol-aqueous 2% ammonium acetate at pH 7.0. The study showed that eight beers (70%) marketed in the Czech Republic contained artificial colorants (Tartrazine and Brilliant blue FCF). The concentration of colorants found in analysed green herb-coloured beers ranged from 1.58 to 3.49 mg l(-)(1) for Tartrazine, 0.45-2.18 mg l(-)(1) for Brilliant blue, while Indigo carmine was detected only once at concentration 2.36 mg l(-)(1). Only three beers showed no addition of the synthetic colorants. However, the levels of artificial colorants found in beers marketed in the Czech region were very low and did not show a serious risk for consumers' health.

  4. Proceedings of the 5. annual international greening rooftops for sustainable communities conference, awards and trade show

    International Nuclear Information System (INIS)

    2007-01-01

    This conference provided a forum to discuss a broad range of benefits associated with green roof construction. In addition to creating green space, green roofs save energy, mitigate the urban heat island effect, clean stormwater runoff, attenuate sound, and provide aesthetic value. Strategies to promote the widespread adoption of green roof technology in North America were presented along with federal policies and standards that support green roof applications. Some timely green roofing topics were also addressed, such as the residential green roof market and urban agriculture. Innovative research programs and demonstration programs were highlighted along with policy developments in countries where green roof technology has been widely implemented. Public outreach, training and education programs were also reviewed. The conference was divided into the following sessions: stormwater policy development; green roofs in Minnesota and Chicago; stormwater management and other benefits of green roofs; greening the green roof system; development of green roof standards and policies; stormwater management and life cycle calculation; stormwater research; overcoming the challenge of the residential green roof market; feasibility and impact assessments of green roof programs; green roof design case studies; energy and thermal performance; urban agriculture and green roofs; green roof policy, incentives and regulations in the City of Minneapolis; innovative uses of green roofs; green roof growing medium and vegetation; green walls and green roof gardens; studies on the benefits of green roofs; and, careers in greening. The conference featured 47 presentations, of which 34 have been catalogued separately for inclusion in this database. refs., tabs., figs

  5. Comparative risk analysis for the Rocky Flats Plant integrated project planning

    International Nuclear Information System (INIS)

    Jones, M.E.; Shain, D.I.

    1994-01-01

    The Rocky Flats Plant is developing, with active stakeholder a comprehensive planning strategy that will support transition of the Rocky Flats Plant from a nuclear weapons production facility to site cleanup and final disposition. Final disposition of the Rocky Flats Plant materials and contaminants requires consideration of the interrelated nature of sitewide problems, such as material movement and disposition, facility and land use endstates, costs relative risks to workers and the public, and waste disposition. Comparative Risk Analysis employs both incremental risk and cumulative risk evaluations to compare risks from postulated options or endstates. These postulated options or endstates can be various remedial alternatives, or future endstate uses of federal agency land. Currently, there does not exist any approved methodology that aggregates various incremental risk estimates. Comparative Risk Analysis has been developed to aggregate various incremental risk estimates to develop a site cumulative risk estimate. This paper discusses development of the Comparative Risk Analysis methodology, stakeholder participation and lessons learned from these challenges

  6. Development of a cost-effectiveness analysis of leafy green marketing agreement irrigation water provisions.

    Science.gov (United States)

    Jensen, Helen H; Pouliot, Sébastien; Wang, Tong; Jay-Russell, Michele T

    2014-06-01

    An analysis of the effectiveness of meeting the irrigation water provisions of the Leafy Green Marketing Agreement (LGMA) relative to its costs provides an approach to evaluating the cost-effectiveness of good agricultural practices that uses available data. A case example for lettuce is used to evaluate data requirements and provide a methodological example to determine the cost-effectiveness of the LGMA water quality provision. Both cost and field data on pathogen or indicator bacterial levels are difficult and expensive to obtain prospectively. Therefore, methods to use existing field and experimental data are required. Based on data from current literature and experimental studies, we calculate a cost-efficiency ratio that expresses the reduction in E. coli concentration per dollar expenditure on testing of irrigation water. With appropriate data, the same type of analysis can be extended to soil amendments and other practices and to evaluation of public benefits of practices used in production. Careful use of existing and experimental data can lead to evaluation of an expanded set of practices.

  7. A target group-specific approach to ''green'' power retailing: students as consumers of renewable energy

    International Nuclear Information System (INIS)

    Gossling, S.; Kunkel, T.; Schumacher, K.; Heck, N.; Birkemeyer, J.; Froese, J.; Naber, N.; Schliermann, E.

    2005-01-01

    An extensive body of literature exists on the obstacles that have to be overcome in green power retailing. In this article, target group-specific marketing is evaluated as a strategy to increase the share of residential customers of green power. A sample of students in the city of Freiburg, Germany was interviewed in order to assess their awareness of environmental issues, their willingness to change to green power products, and to better understand individual hindrances in changing the power supplier. The analysis shows that students are highly positive towards green power products, but for several reasons difficult to reach in marketing campaigns. Aspects to be considered in addressing this consumer-group include the students' particular expectations towards green products, their living-conditions, price sensitivity, and their perception of the relative effort involved in changing the power provider. (author)

  8. The rocky flats controversy on radionuclide soil action levels

    International Nuclear Information System (INIS)

    Earle, T.C.

    2004-01-01

    An account of the Rocky Flats radionuclide soil action level controversy is presented as: a case study for the purpose of understanding the nature and value of stakeholder involvement in the management of radiological hazards. The report consists of three main sections. The first section outlines the Rocky Flats story, including the Cold War era, which was characterised by secrecy and distrust, the post-Cold War era, in which trust and co-operation between risk managers and the public began to develop. This contrast between these two historical periods provides the context necessary to understand the radionuclide soil action level controversy, the main events of which are described in the second section. In the final section, the Rocky Flats case is briefly discussed within the framework of a general model of stakeholder involvement and the lessons learned from the case are identified: (1) without a basis in shared values, collaborative public involvement in the management of radiological hazards is not possible; (2) given a basis in shared values, collaborative public involvement can lead to improved solutions to the management of radiological hazards; and (3) risk managers should therefore seek to understand the values of public stakeholders and to identify ways, through stakeholder involvement, that those values can be incorporated in management practice. (author)

  9. Defining and certifying green power

    International Nuclear Information System (INIS)

    1998-02-01

    Studies have shown that as electric utilities restructure from monopolistic utilities to competitive open access retailers, there is an increasing demand by individual and institutional customers for green power. In the United States, 17 electricity suppliers have offered customers the opportunity to buy energy generated from renewable sources such as photovoltaic panels, wind turbines and biomass. Twenty other utilities are conducting market research in preparation for offering a similar program. It was suggested that in order to help the customers make their choice based on accurate information, generating facilities should be obligated to provide credible information about the environmental performance of electricity supply through standardized environmental profile labels. A list of agreed upon environmental indicators and performance levels must be established so that the 'environmental friendliness' of different generating facilities can be measured. One of the problems in tackling this issue is that there is disagreement about what constitutes green power. Opinions range from wind and solar generation being the only two forms of green power, to including even natural gas and nuclear energy (i.e. under the right conditions). The two programs that are used for the certification of green power in Canada and the United States are Canada's Environmental Choice Program and California's Green-e Renewable Electricity Branding Program. This report describes the two programs and summarizes the results of interviews conducted on the definition and certification of green power. 15 refs

  10. Greening of Nordic electricity industry: policy convergence and diversity

    International Nuclear Information System (INIS)

    Midttun, Atle; Gundersen, Mari Hegg; Koefoed, Anne Louise

    2004-01-01

    With a comparative focus on policy similarity and diversity, this article gives an overview of the main elements of electricity-related environmental policy in the Nordic countries, following the launching of a common electricity market in the 1990s. The article points out that the electricity related environmental policy positions of the Nordic countries showed a noticeable lack of coordination in the 1990s. Nordic divergence is observed both in terms of general policy orientations and at the instrument and incentive levels, in spite of the pioneering development of a common integrated electricity market and ambitious environmental policy goals. The article then highlights how the recent Swedish 'green' certificate market model has created a new momentum for market-based 'greening' with a potential for stronger convergence in Nordic renewable energy policy. In spite of signs of convergence, the article shows how the development of Nordic electricity-related environmental policy still contains considerable ambiguity: Unequal resource endowments, subject to simple resource-based interest formation, should indicate that there is little room for convergence in Nordic renewable energy policy. Shifting the environmental policy focus from existing technologies and resources to potential innovations, however provides a more open arena where the Nordic countries may see themselves served by the dynamic scope of a broader Nordic market based on a common policy approach, such as a green certificate market. In explaining why the Nordic arena may be an interesting locus for common renewable energy policy, the article points out that small countries may need an 'intermediary' arena to aggregate size and scope in order to generate a European momentum in regulatory competition with larger European states. Similarly, Nordic companies may consider the opportunity to gain first mover advantages by partnering with government as local experimentation may be seen as useful pilot

  11. Decapod crustaceans from rocky shore at Farol Island, Matinhos, Paraná, Brazil. I: temporal distribution of population densities

    OpenAIRE

    Masunari, Setuko; Oliveira, Edinalva; Kowalczuk, Vânia Graciele Lezan

    1998-01-01

    A study of the temporal distribution of the decapod populations from a rocky shore at Farol Isle, Matinhos, State of Paraná, Brazil (25o51'S e48o32'W) was carried out. The rocky shore is 13m wide when the tidal level is zero meter and about 8o inclination. In the supralittoral, the rocky basins is mostly covered by a layer of litter coming from the terrestrial environment. In the midlittoral and upper infralittoral, the rocky slope is overlayed by boulders and pebbles and they constitute a hi...

  12. The (ineffectiveness of green seals on consumer behavior: a experimental study [doi: 10.21529/RECADM.2017003

    Directory of Open Access Journals (Sweden)

    Taís Pasquotto Andreoli

    2017-09-01

    Full Text Available The objective of the study was to analyze consumers' perceptions about green seals, according to how well known these seals are and to their own profile of green consumption. Therefore, a theoretical reference was made on sustainable consumption, as well as on the application of green seals in the perspective of green marketing. The method adopted was a hypothetical-deductive approach, carried out through two experiments (one online and the other face-to-face, both with factorial design 2 (true and well-known green seal versus false seal and nothing known x 2 very sustainable versus low sustainable consumer profile. In view of the results obtained, four main discussions could be made, such as the possibility of greenwashing due to the clear mention of environmental aspects, either in relation to the seal itself or to the statements underlying it, the ineffectiveness of adopting green seals and influence of this ineffectiveness even in consumers who reported having a more sustainable consumption profile.   Keywords Sustainable consumption; Green marketing; Green seals; Experimental research; Greenwashing.

  13. Report on the green paper on energy. Four years of European initiatives

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2005-07-01

    In December 2000, the European Commission adopted a Green Paper on European Union energy policy. This brochure takes stock of the action undertaken in the following areas over the last four years:managing demand, diversifying internal energy sources,developing the internal energy market and the security of external supply. It presents: the Green Paper stakes, the progress made, the four political challenges, managing demand, diversifying European sources, the streamlined internal energy market, controlling external supply, future prospects for the Union, legislative developments and ten possibilities for economical energy use. (A.L.B.)

  14. Report on the green paper on energy. Four years of European initiatives

    International Nuclear Information System (INIS)

    2005-01-01

    In December 2000, the European Commission adopted a Green Paper on European Union energy policy. This brochure takes stock of the action undertaken in the following areas over the last four years:managing demand, diversifying internal energy sources,developing the internal energy market and the security of external supply. It presents: the Green Paper stakes, the progress made, the four political challenges, managing demand, diversifying European sources, the streamlined internal energy market, controlling external supply, future prospects for the Union, legislative developments and ten possibilities for economical energy use. (A.L.B.)

  15. Cascading effects of fire exclusion in the Rocky Mountain ecosystems: a literature review

    Science.gov (United States)

    Robert E. Keane; Kevin C. Ryan; Tom T. Veblen; Craig D. Allen; Jessie Logan; Brad Hawkes

    2002-01-01

    The health of many Rocky Mountain ecosystems is in decline because of the policy of excluding fire in the management of these ecosystems. Fire exclusion has actually made it more difficult to fight fires, and this poses greater risks to the people who fight fires and for those who live in and around Rocky Mountain forests and rangelands. This paper discusses the extent...

  16. Selling wind: Lessons in green niche marketing

    Science.gov (United States)

    Worden, Gregory Edward

    Concern about global warming, energy independence, and threats to oil supply have increased attention on wind and other forms of renewable energy. Yet after more than twenty years, the wind industry remains dependent on government interventions. This research examined the potential of renewable energy credits (RECs) to help wind energy become profitable. Messages used to promote wind and solar energy RECs were compared with those for sustainable building materials. Findings confirm a still immature approach to marketing and sales. None of those interviewed either recognized the value of or had taken action to ensure customer retention nor recognized the role socially conscious and active consumers might play in promoting and helping develop the industry. Recommended actions include continuing research on effective marketing strategies and development of a coordinated industry message.

  17. Sailing green : a protection motivation analysis of green consumption choices in China

    OpenAIRE

    Hellen, Sondre; Falkner, Gregor

    2017-01-01

    Masteroppgave(MSc) in Master of Science in Strategic Marketing Management - Handelshøyskolen BI, 2017 Many Chinese consumers experience environmental problems like air and water pollution first-hand - does that lead them to making greener consumption choices? We aim to show the suitability of Protection Motivation Theory for such environmental research and to increase the understanding of how Chinese consumers perceive green product attributes. In particular, this research exam...

  18. Comparative risk analysis for the Rocky Flats Plant integrated project planning

    International Nuclear Information System (INIS)

    Jones, M.E.; Shain, D.I.

    1994-01-01

    The Rocky Flats Plant is developing, with active stakeholder participation, a comprehensive planning strategy that will support transition of the Rocky Flats Plant from a nuclear weapons production facility to site cleanup and final disposition. Consideration of the interrelated nature of sitewide problems, such as material movement and disposition, facility and land use endstates, costs, relative risks to workers and the public, and waste disposition are all needed. Comparative Risk Analysis employs both incremental risk and cumulative risk evaluations to compare risks from postulated options or endstates and is an analytical tool for the Rocky Flats Plant Integrated Project Planning which can assist a decision-maker in evaluating relative risks among proposed remediation activity. However, risks from all of the remediation activities, decontamination and decommissioning activities, and normal ongoing operations are imposed upon the Rocky Flats workers, the surrounding public, and the environment. Comparative Risk Analysis will provide risk information, both human health and ecological, to aid in reducing unnecessary resource and monetary expenditures by focusing these resources on the largest risks first. Comparative Risk Analysis has been developed to aggregate various incremental risk estimates to develop a site cumulative risk estimate. The Comparative Risk Analysis methodology Group, consisting of community stakeholders, was established. Early stakeholder involvement in the risk analysis methodology development provides an opportunity for stakeholders to influence the risk information delivered to a decision-maker. This paper discusses development of the Comparative Risk Analysis methodology, stakeholder participation and lessons learned from these challenges

  19. Kepler's first rocky planet

    DEFF Research Database (Denmark)

    Batalha, N.M.; Borucki, W.J.; Bryson, S.T.

    2011-01-01

    NASA's Kepler Mission uses transit photometry to determine the frequency of Earth-size planets in or near the habitable zone of Sun-like stars. The mission reached a milestone toward meeting that goal: the discovery of its first rocky planet, Kepler-10b. Two distinct sets of transit events were...... tests on the photometric and pixel flux time series established the viability of the planet candidates triggering ground-based follow-up observations. Forty precision Doppler measurements were used to confirm that the short-period transit event is due to a planetary companion. The parent star is bright...

  20. Green obligations at the service of the energy and ecological transition

    International Nuclear Information System (INIS)

    Laville, Dorine; Phantharangsi, Maryvonne; Monnoyer-Smith, Laurence; Besson, Leo

    2016-09-01

    Green obligations are an important lever for the financing of energy transition as they allow enterprises and public bodies to finance their environmental projects, notably their investments and infrastructures. They comprise a reporting on financed investments and the description of the green characteristic of the financed projects. This publication proposes an overview of this arrangement which has been introduced in 2007 and has been displaying a strong development since 2013, and was also boosted by the COP21. The market diversification and internationalisation are outlined, and concern large companies, private banks, and local and regional communities, with rather well identified objectives. The publication outlines that the precise definition of green obligations is however still missing, that private and public initiatives are emerging to structure this market. It finally outlines the need for a harmonisation of reporting standards

  1. Marketing Sustainable Retail Development

    Directory of Open Access Journals (Sweden)

    Dragan Ilić

    2013-06-01

    Full Text Available One of the primary benefits of sustainable retail over the long run has to be the marketing gain from having something other competitors do not: lower operating costs, a more socially responsible public profile, ease of gaining planning approval for new projects, better access to certain investment pools, higher rents (in the case of developers, ease of recruiting and retaining key people. Each of these benefits needs marketing and public relations support; each benefits from a clear and consistent corporate message that promotes sustainable retail. To date, there are very few retailers or developers who have championed sustainability long enough, consistently enough and with enough actual demonstration of changes in standard operations to gain the benefits of green marketing, but the very paucity of examples serves to underscore the point: the green marketing space is wide open for large retailers and developers. What would be the marketing steps that a company could take to benefit from its “sustainability focus?” The key to any marketing program is to differentiate a company’s actions from those of competitors and to do it along lines that its various stakeholders care about. This practice of differentiation is often expressed as “finding a difference that makes a difference, to someone who makes difference to you.” For retail developers, the first differentiator should be to attract more and better tenants to all of their centers, tenants who value lower operating costs and the developer’s program of sustainable development and corporate social responsibility.

  2. The Greening of Marketing: An Analysis of Introductory Textbooks

    Science.gov (United States)

    DeMoss, Michelle; Nicholson, Carolyn Y.

    2005-01-01

    In this study, the authors examined whether introductory marketing textbooks contain the information that is needed to educate future business leaders about the important role of environmentally sustainable practices. We content-analyzed the 21 current introductory marketing textbooks for coverage of these practices. The results showed limited,…

  3. Greenbacks from green roofs: forging a new industry in Canada

    Energy Technology Data Exchange (ETDEWEB)

    Peck, S. W.; Callaghan, C. [Peck and Associates, Toronto, ON (Canada); Bass, B. [Environment Canada, Toronto, ON (Canada); Kuhn, M. [Toronto, ON (Canada)

    1999-03-01

    This report provides a comprehensive review of the qualitative and quantitative benefits of green roof and vertical garden technologies, explains the nature of roof greening and green roof systems, examines the barriers to their more rapid diffusion into Canadian markets, and makes recommendations as to how how these barriers may be overcome. Two basic types of green roof systems, extensive and intensive, are identified. Extensive green roofs are characterized by their low weight, low capital cost and low maintenance. Intensive green roofs, by contrast, are heavier, more costly to establish, require intensive planting and higher maintenance. Both types of green roofs may be further subdivided into accessible or inaccessible. Accessible green roofs are flat, outdoor open spaces intended for use as gardens or terraces, while inaccessible roofs are only accessible for periodic maintenance. 'Vertical gardens' are a type of extensive green roof, characterized by the growing of plants on or up against the facade of buildings. The many benefits of green roof or vertical garden technologies include energy cost savings due to increased insulation and improved protection of the roof membrane, air quality improvements, new employment opportunities for a wide range of people including suppliers of roof membranes and related products, and social benefits such as improved aesthetics, health and horticultural therapy. Barriers to diffusion in Canada have been identified as lack of awareness, lack of incentives to implement, cost implications, lack of technical standards, few existing examples and risks associated with uncertainty. The recommendations to overcome market barriers are intended to address these barriers, i.e. they call for increased efforts to generate awareness through addressing the knowledge availability issue, and through high profile demonstration projects, government-sponsored technology diffusion, financial incentives to overcome cost-based barriers

  4. A high resolution complex terrain dispersion study in the Rocky Flats, Colorado vicinity

    International Nuclear Information System (INIS)

    Poulos, G.S.; Bossert, J.E.

    1992-01-01

    In January/February, 1991 an intensive set of measurements was taken around Rocky Flats near Denver, CO under the auspices of the Department of Energy Atmospheric Studies over Complex Terrain (ASCOT) program. This region of the country is known as the Front Range, and is characterized by a transition from the relatively flat terrain of the Great Plains to the highly varied terrain of the Rocky Mountains. One goal of the ASCOT 1991 program was to gain insight into multi-scale meteorological interaction by observing wintertime drainage conditions at the mountain-valley-plains interface. ASCOT data included surface and upper air measurements on approximately a 50km 2 scale. Simultaneously, an SF 6 tracer release study was being conducted around Rocky Flats, a nuclear materials production facility. Detailed surface concentration measurements were completed for the SF 6 plume. This combination of meteorological and tracer concentration data provided a unique data set for comparisons of mesoscale and dispersion modeling results with observations and for evaluating our capability to predict pollutant transport. Our approach is to use the Regional Atmospheric Modeling System (RAMS) mesoscale model to simulate atmospheric conditions and the Lagrangian Particle Dispersion Model (LPDM), a component of the RAMS system, to model the dispersion of the SF 6 . We have chosen the 4--5 February, 1991 overnight period as our case study. This night was characterized by strong drainage flows from the Rocky Mountains to the west of Rocky Flats, southerly winds in a layer about lkm thick above the drainage flows, and northwesterly winds above that layer extending to the tropopause

  5. Limber pine health in the Canadian Rockies

    Science.gov (United States)

    Cyndi M. Smith; David Langor; Colin Myrholm; Jim Weber; Cameron Gillies; Jon Stuart-Smith

    2011-01-01

    Limber pine (Pinus flexilis) reaches the northern limit of its range at about 52 degrees latitude in Alberta (AB) and 51 degrees latitude in British Columbia (BC). Most populations are found on the eastern slopes of the Rocky Mountains, with a few disjunct populations west of the Continental Divide in southeastern BC.

  6. Preliminary characterization of the Green Antioquian consumer: the case of the consumers from Valle de Aburra

    Directory of Open Access Journals (Sweden)

    Nelcy Rocío Escobar Moreno

    2015-07-01

    Full Text Available Rev.esc.adm.neg This research paper aims at identifying the profile of green consumers living in Valle de Aburra, in Antioquia, to identify the specific features and needs of this group as a market segment. At first, this article shows a conceptual framework about terms such as green market, green consumers and green products. Then, a research methodology is described based on a quantitative formulation of a piloting study, through which a measurement instrument having 14 questions divided into different variables product, price, distribution and communication collected key information to get to preliminary conclusions about consumers as its main object of study. Finally, a statistic descriptive analysis was made to get the profile of green consumers living in Valle de Aburra and a proposal describing key elements to set the bases for future investigations about this topic.

  7. Green lights program in China

    Energy Technology Data Exchange (ETDEWEB)

    Dadi, Zhuo; Hong, Liu [Beijing Energy Efficiency Center (China)

    1996-12-31

    In China`s 9th 5-year plan (1996-2000), the Chinese government has placed high priority on energy conservation. The China Green Lights Program (CGLP) is listed as one of the key projects of energy conservation. The basic strategy of the CGLP is to mobilise all of the potential contributors to participate in the program, and to use market signals and supplementary non-market instruments to facilitate its implementation. Governmental funds and loans will be used as seed money to attract private participation in the program. The program contains the following elements: (1) Information dissemination to educate the public on the economic and other values of the program and to provide CGLP information to increase consumer awareness and, as a result, increase the demand for energy-efficient lighting systems. (2) Development of standards and codes for lighting systems, establishment of product specifications, and enforcement of product standards. (3) Development of quality certification and labelling system to provide assurances to consumers that the products they are purchasing will meet their performance and cost saving expectations. (4) Highlighted support and financing for production technology development and production capacity expansion. (5) Demonstration and pilot projects to boost consumer confidence in green lighting systems and to demonstrate new production technologies and processes. (6) International co-operation to expand the international exchange and absorb advanced technology and experience for implementation of the China Green Lights Program.

  8. A Comparative Study of the Role of China and India in Sustainable Textile Competition in the U.S. Market under Green Trade Barriers

    Directory of Open Access Journals (Sweden)

    Junqian Xu

    2018-04-01

    Full Text Available The United States is the most important textile import market in the world, and one of the most important export targets of developing countries. In view of its ecological environment and consumer health, the United States has put forward increasingly harsh environmental protection systems and standards for imported textile products, and its environmental trade barriers have been steadily strengthened. China’s textile exports increased substantially after joining the World Trade Organization (WTO in 2000; at present, the textile imports of the United States from China and India reach in total more than one third of all their imports. China and India both have comparative advantages in the import trade of textile raw materials and clothing in the United States (U.S.. On the basis of the United Nation ComTrade Rev. 3, this paper studies the role of China and India in the United States textile market, including calculating the trade competitiveness index, revealing the competitive advantages of China and India, and investigating the impact of both Chinese and Indian textiles on United States imports from the rest of the world across three main textile sectors in the period 2000–2016, especially in the context of green trade barriers. We find that the relative textile import prices, the ecological standard of China’s textile production re-edited Oeko-Tex Standard 100 in 2008 and export tax policy, and the competitive advantages of China and India had varied impacts on relative U.S. textile imports across related sectors under green environmental trade barriers. These findings recognize China’s competitiveness in international trading, and also provide suggestions regarding China’s competitiveness and sustainable development in the U.S. market.

  9. Advertising greenness in China: a critical discourse analysis of the corporate online advertising discourse

    OpenAIRE

    Liu, Shubo

    2015-01-01

    A growing number of companies, both multinationals and local firms, have begun to adopt the idea of sustainability development, and develop and market their green products/services with green advertising in developing countries. However, in the context of China where the idea of commercial environmentalism or green consumption is emerging and transported from the West, it is not clear that how the green consumption is advocated and how consumption practices are connected to ...

  10. WHERE IS THE VALUE IN GREENING YOUR BRAND? AN ANALYSIS OF THE CANADIAN HOTEL INDUSTRY

    OpenAIRE

    Bedlington, Emma

    2009-01-01

    This paper assesses the potential for a green hotel brand in the Canadian market, given the current industry trend towards environmentally friendly operations. To begin, an industry analysis of the competitive landscape is performed with a focus on the luxury hotel segment. A discussion of the key players in the Canadian market provides further context. The paper continues by analyzing the consumer decision process within the hotel industry, in conjunction with green consumer behaviour. Final...

  11. Perspectives for hydropower in Switzerland - The chances offered by Green Power; Perspektiven fuer die Wasserkraftwerke in der Schweiz. Die Chancen des Oekostrommarktes

    Energy Technology Data Exchange (ETDEWEB)

    Spreng, D.; Wuestenhagen, R. [Eidgenoessische Technische Hochschule (ETH), Centre for Energy Policy and Economics (CEPE), Zuerich (Switzerland); Truffer, B. [Eidgenoessische Anstalt fuer Wasserversorgung, Abwasserreinigung und Gewaesserschutz (EAWAG), Kastanienbaum (Switzerland)

    2001-07-01

    This report made for the Swiss Federal Office of Energy (SFOE) discusses the question if the marketing of 'green' power, i.e. by marketing power on the basis of its environment-friendly production method, could be a viable way for owners of hydropower plant to assert themselves in a liberalised electricity market. The results of the studies made so far concerning the size of the market for 'green power' are discussed and the various types of customer are looked at, such as environmentally conscious and environmentally active consumers for example. The report presents the results of 11 'focus groups' held in Berne, Zurich and Stuttgart which looked at the consumers' general opinion on green power and their readiness to pay a surcharge for it. The report examines not only the situation in households but also in trade and industry, where the purchase of green power can play a role in environmental certification or be used as part of a company's marketing strategy. Also, the issuing of 'green shares' (sustainable investments) is discussed, which could improve the financial conditions for hydropower companies seeking credit and loans.

  12. Is there an east-west split in North American natural gas markets?

    Energy Technology Data Exchange (ETDEWEB)

    Serletis, A. [Univ. of Calgary, Alberta (Canada)

    1997-02-01

    In the last decade, the North American natural gas industry has seen a dramatic transformation from a highly regulated industry to one which is more market-driven. The transition to a less regulated, more market-oriented environment has led to the emergence of different spot markets throughout North America. In particular, producing area spot markets have emerged in Alberta, British Columbia, Rocky Mountain, Anadarko, San Juan, Permian, South Texas, and Louisiana basins. Moreover, production sites, pipelines and storage services are more accessible today, thereby ensuring that changes in market demand and supply are reflected in prices on spot, future, and swaps markets. The paper is organized as follows. The second section provides some background regarding North America natural gas spot markets. The third section discusses the data and investigates the univariate time series properties of the variables, since meaningful cointegration tests critically depend on such properties. The fourth section tests for cointegration and presents the results. The last section concludes the paper. 16 refs., 3 figs., 4 tabs.

  13. Emissions trading and green power : profitability for buyers and sellers

    International Nuclear Information System (INIS)

    Haites, E.

    1998-01-01

    Proposed features of the competitive electricity market in Ontario were reviewed. The speaker predicted that demand for renewable energy in Ontario's competitive electricity market will be affected by green power, emissions trading, labelling, and renewables portfolio standard. Under current regulations retailers can charge customers a premium for purchasing electricity generated by 'green' sources. The existing limits on emissions of sulphur dioxide, nitrogen oxides and carbon dioxides will remain in place, but an emissions cap and trading program for all Ontario-based generation is an option to consider. Ontario's Market Design Committee (MDC) has recommended the implementation of emissions trading for electricity-related air pollutants for all generators located in Ontario. The complex mechanics of emission trading are explained. The MDC recommendation of the use of standard labels to disclose the mix of energy sources used by sellers of electricity and their associated pollution emissions are also summarized

  14. Green Product Development with Consumer Heterogeneity under Horizontal Competition

    Directory of Open Access Journals (Sweden)

    Bing Xu

    2018-06-01

    Full Text Available In this paper, we explore the pricing and greenness issues of two competitive firms without and with consumer heterogeneity. We derive and compare the optimal solutions and profits employed by firms under different scenarios. Then, we identify the effects of consumer heterogeneity under different competition intensities. The analytical results reveal that if market competition is at a relatively low level, we find that: (i when the greenness sensitivity of consumers with no preference is sufficiently small, more consumers have high environmental awareness, and companies easily achieve their environmental goals as well as economic goals; (ii when the greenness sensitivity of consumers with no preference is at a medium level, as the fraction of consumers with high environmental awareness increases, and the firm might achieve economic goals at the cost of reducing environmental goals; and (iii when the greenness sensitivity of consumers with no preference is at a high level, the fraction of consumers with high environmental awareness increases, but firms might have more difficulty achieving their environmental and economic goals. On the other hand, if the market competition is at a relatively high level, the presence of consumer heterogeneity can help improve environmental goals, but make achievement of economic goals difficult.

  15. U.S. architects report increased adoption of green building

    Energy Technology Data Exchange (ETDEWEB)

    Anon.

    2008-12-15

    This article discussed results of the 2008 Green Index survey conducted by Autodesk Inc., a company that is committed to developing software for easier and more efficient sustainable building design. The survey, which questioned members of the American Institute of Architects (AIA), revealed that architects and building owners have increased the implementation of sustainable design practices in response to a greater demand from clients. An increase in implementing green building elements of 15 per cent from 2007 may indicate a shift in attitude towards climate change. The primary reasons clients are asking for green buildings are reduced operating costs, marketing and marketing demand. The survey showed that 41 per cent of architects are using software to help predict and evaluate the environmental impact and lifecycle of their buildings as well as the HVAC operating costs and alternative building materials. The survey also showed that 24 per cent of architects are currently implementing green roofs on more than half of their new projects, compared with 7 per cent in 2007. Also, 39 per cent are using renewable, on-site energy sources such as solar, wind ,geothermal, low impact hydro, or biomass on more than half of new building designs compared with only 6 per cent in 2007. 1 ref.

  16. 'Green' preferences as regulatory policy instrument

    International Nuclear Information System (INIS)

    Brennan, Timothy J.

    2006-01-01

    We examine here the suggestion that if consumers in sufficient numbers are willing to pay the premium to have power generated using low-emission technologies, tax or permit policies become less necessary or stringent. While there are implementation difficulties with this proposal, our purpose is more fundamental: Can economics make sense of using preferences as a regulatory instrument? If 'green' preferences are exogenously given, to what extent can or should they be regarded as a substitute for other policies? Even with 'green' preferences, production and consumption of polluting goods continue to impose social costs not borne in the market. Moreover, if green preferences are regarded as a policy instrument, the 'no policy' baseline would require a problematic specification of counterfactual 'non-green' preferences. Viewing green preferences as a regulatory policy instrument is conceptually sensible if the benchmark for optimal emissions is based on value judgments apart from the preferences consumers happen to have. If so, optimal environmental protection would be defined by reference to ethical theory, or, even less favorably, by prescriptions from policy advocates who give their own preferences great weight while giving those of the public at large (and the costs they bear) very little consideration. (author)

  17. A Study on Consumer Perspective towards Green Products in Bengaluru City, India

    OpenAIRE

    Pusarla Lakshmi Padmaja; Vaddadi Krishna Mohan

    2016-01-01

    Sustainability is a trending concept of the 21st century. With an increase in global warming and carbon emissions, green marketing gained importance and subsequently encouraging green products, which can further contribute to sustainable environment. The consumer play a major role in determining the demand for any product and since green products are eco-friendly, they have created niche for those environmental consciousness customers. In this context, a study on consumer perspective and atti...

  18. Environmental Concerns, Environmental Policy and Green Investment.

    Science.gov (United States)

    Gao, Xuexian; Zheng, Haidong

    2017-12-13

    Environmental regulators often use environmental policy to induce green investment by firms. However, if an environmental policy fails to exert a long-run effect on regulating the economic agents' behavior, it may be more reasonable to think of the firm as the leader in the game, since the investment in green technology is usually a strategic decision. In this paper, we consider a three-stage Stackelberg game to address the interaction between a profit-maximizing firm (Stackelberg leader) facing emission-dependent demand, and the environmental regulator (Stackelberg follower). The firm decides on the green technology level in the first stage of the game based on its understanding of the regulator's profits function, especially an environmental concern that is introduced as an exogenous variable. In the current research, we show that high levels of the regulator's environmental concerns do not necessarily lead to the choice of green technology by the firm, and green investment level depends on the combined effects of the market and operational factors for a given level of the regulator's environmental concerns. The result also shows that increasing environmental awareness amongst the consumers is an effective way to drive the firm's green investment.

  19. Public involvement and risk communiction for the Rocky Flats health studies

    International Nuclear Information System (INIS)

    Zoda, S.M.; Lockhart, A.J.

    1993-01-01

    In 1990, the State of Colorado and the U.S. Department of Energy entered into an Agreement in Principle that provides funding for state studies and monitoring of the Rocky Flats Nuclear Weapons Plant. The Colorado Department of Health initiated a two-phase study to identify releases of radioactive and other contaminants from the year 1952, when Rocky Flats opened, through 1989, and to estimate the potential offsite exposures and health effects. Because one of the main goals for the study is to answer citizen questions about past operations and impacts from the Rocky Flats Plant, the Department of Health designed an open study process featuring a multi-faceted program for public involvement and two-way communication. To provide independent scientific oversight and increase public accountability, Governor Roy Romer appointed a 12-member Health Advisory Panel that includes local and national technical experts and community members. This paper describes the study process and the public involvement and risk communication program designed to address citizen concerns, foster understanding and build credibility

  20. Commercial green electricity products; Zakelijke groenestroomproducten

    Energy Technology Data Exchange (ETDEWEB)

    Wielders, L.M.L.; Afman, M.R.

    2012-12-15

    The Dutch 100% Sustainable Energy: Green ICT campaign initiated by Hivos targets data centres, appealing to these companies to consider the environmental footprint of the electricity they use. Hivos is keen for a debate on greener alternatives and wanted a review of the sustainability of the various options available for buying 'green power' on the commercial market in the Netherlands, with a reasoned discussion of each. That review, laid down in this report, examines and discusses the various 'green power products' for the commercial market, providing a springboard for data centres to switch to a 'greener' product. To that end 'green power products' were categorized to highlight the differences between them. The highest score was given to renewable energy produced without any operating subsidy (the so-called SDE+ scheme), or with the higher price being paid for entirely by customers. Supply in these two categories is still fairly negligible, as this essentially represents an energy market in which renewables are cost-competitive with 'grey' electricity, or one in which customers are willing to pay (far) more for their electricity. The lowest scores were assigned to renewable power sourced in other countries and to 'grey' electricity [Dutch] De Hivos-bedrijvencampagne 100% Sustainable Energy: Green ICT richt zich op de datacenterbedrijven. De datacenterbedrijven worden aangesproken op de duurzaamheid van hun keuze voor de ingekochte elektriciteit. Hivos wil het gesprek aangaan over meer duurzame alternatieven. Hiervoor heeft Hivos behoefte aan een overzicht van de duurzaamheid van de verschillende opties voor de afname van duurzame elektriciteit (groene stroom) zoals die op de zakelijke markt in Nederland worden aangeboden, inclusief een onderbouwing. Dit rapport geeft een overzicht en inzicht in de verschillende groenestroomproducten voor de zakelijke markt zodat de datacenters kunnen overstappen op een