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Sample records for rockies markets green

  1. Pengaruh Green Marketing Hotel Terhadap Green Consumer Behavior

    OpenAIRE

    Yo Fernandez, Eunike Christe; Tjoanda, Evelyn

    2017-01-01

    Penelitian ini dilakukan untuk mengetahui pengaruh dari green marketing hotel terhadap green consumer behavior. Green marketing memiliki 3 dimensi, yaitu green product, green price, dan green promotion. Penelitian ini melibatkan 272 responden masyarakat Surabaya dan menggunakan metode regresi linear berganda. Hasil penelitian menunjukkan bahwa green product dan green price berpengaruh secara positif dan signifikan sedangkan green promotion berpengaruh namun tidak signifikan terhadap green con...

  2. Green Tourism Marketing Model1

    OpenAIRE

    Hasan, Ali

    2015-01-01

    Green Tourism Marketing Model research as efforts to develop environmentally friendly tourism destination, the synergy of government, business and community participation become the driving force of tourism product development with highly competitive. In the long term, this research aims to provide the marketing concept of green tourism as economic development efforts and strengthen the environment (eco-growth) through the development of green tourism marketing models. The ...

  3. Green power marketing

    Energy Technology Data Exchange (ETDEWEB)

    Wiltshire, S. [Selectpower Inc., Guelph, ON (Canada)

    2005-07-01

    Selectpower Inc. is an unregulated affiliate of Guelph Hydro and was formed to market green energy alternatives. Details of their Selectwind program were reviewed in this presentation. The program is available to both individuals and organizations. Customers sign a 3 or 5 year agreement to purchase monthly blocks of wind energy at a premium of $6.53 per month, which is billed on their Hydro bill. Details of the program's business strategy and branding policy were presented. The program markets itself by using full page colour newspaper ads, direct mailing and making forms available at Selectpower retail stores, mall kiosks and community events. In addition, Selectwind leaders are profiled in Enernews, and also have a quarterly newsletter. An example of an order form was provided, as well as an outline of Selectwind educational materials and details of their quality assurance procedures, EcoLogo certification and guarantees. Fifty percent of customers currently buy more than 100 kWh per month, and several customers buy 100 per cent equivalent of their electricity use as Selectwind. Minimum Selectwind purchase is 1200 kWh per year with a 3 year contract. Approximately 100 MWh are purchased every month, and 3,607,494 kWh have been sold for the life of the contracts. Selectwind's combined emissions reduction commitments are 3,206 tonnes of CO{sub 2}. It was observed that 45,000 Ontario customer using wind energy represented 6.2 MW of installed capacity. refs., tabs., figs.

  4. Product management in green markets

    Directory of Open Access Journals (Sweden)

    Čajka Zoran

    2005-01-01

    Full Text Available The present paper deals with the concept of green product management. To create a significantly greener economy, there will need to be a range of new and greener products and technologies. Today we are faced with a growth in more innovative "clean technology" solutions. Successful development of new green products requires high levels of communication and integration, good information, early consideration of green issues, support from top management, and benchmarking. The set of controllable tactical marketing tools (product, price, place and promotion that the company blends to produce the response it wants in the target green market, is the matter of the primary importance to the management.

  5. 78 FR 70033 - Encana Marketing (USA) Inc. v. Rockies Express Pipeline LLC; Notice of Complaint

    Science.gov (United States)

    2013-11-22

    ... Marketing (USA) Inc. v. Rockies Express Pipeline LLC; Notice of Complaint Take notice that on November 15... Commission (Commission), 18 CFR 385.206, Encana Marketing (USA) Inc. (Encana Marketing or Complainant), filed... Rockies Express has unlawfully denied Encana Marketing's request to make changes to the primary delivery...

  6. GREEN MARKETING AND GLOBAL SCENARIOS‎

    OpenAIRE

    Dr. Jessy George; R. Jith

    2017-01-01

    Green Marketing must satisfy two objectives Improved Environmental Quality and Customer Satisfaction. Although no consumer product has a zero impact on the environment, in business, the terms "green product" and "environmental product" are used commonly to describe those that strive to protect or enhance the natural environment by conserving energy and/or resources and reducing or eliminating use of toxic agents, pollution, and waste. The present study has made an attempt to describe why the ...

  7. The green marketing of modern office furniture

    Institute of Scientific and Technical Information of China (English)

    林凡青

    2015-01-01

    Green marketing is referred to as the mainstream of marketing in the 21st century, it mainly discusses the enterprise how to deal with the growing consumer demand for environmentally friendly products. Green marketing is an extension of the traditional marketing and the development, in the traditional marketing concept, through the coordination of enterprises, customers, competitors to gain maximum profits, and green marketing is more than the ecological environment factors included. Furniture enterprises through to carry out green marketing strategy, sales of green furniture products, the corresponding measures to guide the sustainable consumption and satisfy the consumer, to achieve economic interests, the interests of the consumers, the environment is unified.

  8. Markets: green utilities

    International Nuclear Information System (INIS)

    Wood, Elisa

    2006-01-01

    Publicly owned utilities have consistently led the United States in the rate of customer participation in green power programmes. The US has about 2000 community and state-owned utilities, which serve 43 million customers and account for about 16.6% of kilowatt-hour sales to consumers. In all, public power is responsible for about 10% of the nation's installed electric capacity. Investor owned utilities account for 39%, with the remainder of the nation's power mostly from independent power generators. Although IOUs have almost four times as much electric capacity as public power, they edge out public power by only a small margin when it comes to renewable capacity. IOUs are responsible for 24,577.5 MW of renewable capacity, compared to the 21,338 MW installed by public power. The reasons discussed by the author range from small town advantage to clean and cheap power. (Author)

  9. Analysis of the green certificate market

    International Nuclear Information System (INIS)

    Storeboe, Inger Oeydis

    2001-04-01

    This report studies the advantages and disadvantages of a separate financial market for the environmental advantages in the production of electricity from renewable energy sources. This market solution is evaluated against other financial systems used to promote the production of green electricity. By starting from a general equilibrium model for the green certificate market, the report discusses how the adaptation in the certificate market is influenced by changes in the market conditions. The certificate market is combined with a quota market for carbon dioxide, with and without international trade with electricity and certificate and market power in the production of electricity from renewable energy sources

  10. Buying and selling green: deregulation and green power marketing

    International Nuclear Information System (INIS)

    Evans, Andrew

    2000-01-01

    This article discusses the increasing trend towards deregulation of electricity markets, and the driving forces for liberalisation in the EU and North America. The use of green tariffs offered by utilities to differentiate themselves from competitors and to gain and keep customers is reported, and the situation with regard to green energy within the deregulated electricity markets in Australia, the EU, Denmark, Finland, Germany, the Netherlands, Portugal, Sweden, the UK, Canada and the USA is outlined. Customers switching as a result of green tariffs, the growing role of renewables, and opportunities for the promotion of green tariffs are discussed. (UK)

  11. A Green Marketing Course for Business Undergraduates

    Science.gov (United States)

    Rudell, Fredrica

    2011-01-01

    Since the 1970s, periodic calls have been made for incorporation of sustainability issues into marketing and other business courses. Now more than ever, we need to prepare students for careers in the green economy. This article will describe the author's experience teaching a Green Marketing course to business undergraduates. A review of content,…

  12. Persepsi Konsumen Terhadap Green Marketing Starbucks Surabaya

    OpenAIRE

    Gunawan, Melisa; Reinaldo, Evan; Aprilia, Adriana; Hariyanto, Agung

    2014-01-01

    Penelitian ini dilakukan untuk mengetahui persepsi konsumen terhadap Green Marketing Starbucks Surabaya dengan menggunakan pendekatan deskriptif kuantitatif dengan menyebarkan kuesioner yang dibagikan kepada 105 responden. Hasil penelitian menunjukkan bahwa Green Marketing cukup diketahui oleh konsumen Starbucks melalui variabel-variabel seperti produk, harga, tempat dan promosi yang dilakukan oleh Starbucks. Variabel yang paling dominan di mata konsumen Starbucks adalah variabel produk, seda...

  13. Green power marketing. Volume 1

    International Nuclear Information System (INIS)

    Wiltshire, S.

    2005-01-01

    Selectpower Inc. is an unregulated affiliate of Guelph Hydro and was formed to market green energy alternatives. Details of their Selectwind program were reviewed in this presentation. The program is available to both individuals and organizations. Customers sign a 3 or 5 year agreement to purchase monthly blocks of wind energy at a premium of $6.53 per month, which is billed on their Hydro bill. Details of the program's business strategy and branding policy were presented. The program markets itself by using full page colour newspaper ads, direct mailing and making forms available at Selectpower retail stores, mall kiosks and community events. In addition, Selectwind leaders are profiled in Enernews, and also have a quarterly newsletter. An example of an order form was provided, as well as an outline of Selectwind educational materials and details of their quality assurance procedures, EcoLogo certification and guarantees. Fifty percent of customers currently buy more than 100 kWh per month, and several customers buy 100 per cent equivalent of their electricity use as Selectwind. Minimum Selectwind purchase is 1200 kWh per year with a 3 year contract. Approximately 100 MWh are purchased every month, and 3,607,494 kWh have been sold for the life of the contracts. Selectwind's combined emissions reduction commitments are 3,206 tonnes of CO 2 . It was observed that 45,000 Ontario customer using wind energy represented 6.2 MW of installed capacity. refs., tabs., figs

  14. Importance of Green Marketing and Its Potential

    Directory of Open Access Journals (Sweden)

    Líšková Zuzana Dvořáková

    2016-11-01

    Full Text Available Green marketing is possibly the newest type of marketing. Recently, it has also been the most discussed one by organizations, companies and even states. Green marketing tries to produce, promote and recycle products that are friendly to the environment. Green marketing is a global concern and it is going to have a better future. However, this type of marketing meets a few problems such as much effort to replace conventional products and a lack of confidence. Many companies produce and promote such products as much as possible. In spite of this, the public is still sceptical. The paper presents the theoretical important knowledge on green marketing, its definitions, customer behaviour formulas, and its potential.

  15. Green power marketing. Volume 1

    Energy Technology Data Exchange (ETDEWEB)

    Wiltshire, S. [Selectpower Inc., Guelph, ON (Canada)

    2005-07-01

    Selectpower Inc. is an unregulated affiliate of Guelph Hydro and was formed to market green energy alternatives. Details of their Selectwind program were reviewed in this presentation. The program is available to both individuals and organizations. Customers sign a 3 or 5 year agreement to purchase monthly blocks of wind energy at a premium of $6.53 per month, which is billed on their Hydro bill. Details of the program's business strategy and branding policy were presented. The program markets itself by using full page colour newspaper ads, direct mailing and making forms available at Selectpower retail stores, mall kiosks and community events. In addition, Selectwind leaders are profiled in Enernews, and also have a quarterly newsletter. An example of an order form was provided, as well as an outline of Selectwind educational materials and details of their quality assurance procedures, EcoLogo certification and guarantees. Fifty percent of customers currently buy more than 100 kWh per month, and several customers buy 100 per cent equivalent of their electricity use as Selectwind. Minimum Selectwind purchase is 1200 kWh per year with a 3 year contract. Approximately 100 MWh are purchased every month, and 3,607,494 kWh have been sold for the life of the contracts. Selectwind's combined emissions reduction commitments are 3,206 tonnes of CO{sub 2}. It was observed that 45,000 Ontario customer using wind energy represented 6.2 MW of installed capacity. refs., tabs., figs.

  16. Green Certificates and Market Power on the Nordic Power Market

    International Nuclear Information System (INIS)

    Bergman, Lars; Amundsen, Eirik S

    2007-06-01

    In Sweden a market for Tradable Green Certificates (TGCs) was introduced in 2003. The purpose was to stimulate investments in electricity generation based on renewable energy sources without using direct governmental subsidies to renewable energy. More precisely the aim is to create a market where different types of renewable electricity can compete on equal terms, thus relieving governments and public agencies from being directly involved in power industry investment decisions. The purpose of this study is to elucidate under which circumstances, how, and to what extent market power in the TGC market can be used to affect the entire electricity market. There are basically two reasons for being concerned with market power in TGC markets. The first is the fact that the industry average cost curve for 'green' electricity tends to be upward sloping. This is because the cost of wind power, the main source of green electricity, depends on the location of the power plants, and that the availability of first rate sites that do not involve sizable investments in new transmission and network infrastructure, is limited. The situation is similar for environmentally friendly hydro power, and, to some extent, for other types of 'green' electricity. Thus, given the state of technology and an upper cost limit, there is a maximum amount of 'green' electricity that can be produced within a country. This means that some generators, by getting access to the suitable sites, will become dominating producers of 'green' electricity and thus may be able to exercise market power in the TGC market. The second reason for being concerned with market power in a TGC market is that, as a result of the percentage requirement, the withdrawal of a given number of TGCs from the market forces a much larger reduction of electricity consumption. Thus relatively modest exercise of market power in the TGC market may have a significant impact on the price of electricity and the allocation of resources in

  17. Green certificates and market power in the Nordic power market

    DEFF Research Database (Denmark)

    Amundsen, Eirik S; Bergman, Lars

    2012-01-01

    principles and a numerical model based on that to investigate the Swedish TGC market operating in a setting of a common Nordic electricity market. The analysis shows that Swedish producers may exercise market power using the TGC-market but that this problem will be eliminated by opening the TGC-market......The purpose of this study is to elucidate under which circumstances, how, and to what extent market power on a Tradable Green Certificates (TGC) market can be used to affect an entire electricity market. There are basically two reasons for being concerned with this. One is that a small number...

  18. Relationship between green marketing strategies and green marketing credibility among Generation Y

    OpenAIRE

    Garcia Sandoval, Michelle Haeberli; Manon Padilla, Alejandro

    2016-01-01

    Since terms like “sustainability” and “consumer consciousness” were introduced, green products began being integrated into consumers’ lifestyles. But due to the greenwashing practices that took place during the 90’s consumers refrain to buy green products because they do not trust the advertising released by marketers. The purpose of this thesis is to explore the relationship between green advertising credibility (dependent variable) and price sensitiveness, and the four proposed green market...

  19. Green funds. The market and the environment

    International Nuclear Information System (INIS)

    Scholtens, L.J.R.

    1998-01-01

    January 1995 the Regulation for Green Projects ('Regeling Groenprojecten') was implemented in the Netherlands. The aim of the fiscal regulation is to stimulate investments in environment-friendly projects. A brief overview is given of the market for green investments in the Netherlands. 4 refs

  20. Market analysis green electricity. Final report

    International Nuclear Information System (INIS)

    Reichmuth, Matthias

    2014-01-01

    In the present study the volume of the German market for green energy will be analyzed for its functionality, barriers and also its development perspectives. Besides an evaluation of actual literature sources, elaborate interviews of electricity suppliers (green energy suppliers) were realized.

  1. Impediments Of Green Marketing In Pakistan

    OpenAIRE

    Siddique, Muhammad; Hayat, Khizer; Akbar, Irfan; Cheema, Khaliq Ur Rehman

    2013-01-01

    This study investigates different factors and the impact of these factors on adoption of green marketing in Pakistan. Motivational factors which are legislation, competitiveness, and ethical reasoning. Company features in which company size, internationalization, position in value chain, managerial attitude, and strategic attitude fall. Some external factors like geographical location and industrial factors also have effects on green marketing adoption. The last factor in our study is stakeho...

  2. The European green electricity markets in 2010

    International Nuclear Information System (INIS)

    Meibom, Peter; Skytte, Klaus

    2003-01-01

    The market shares of different electricity producing renewable energy technologies in the green electricity markets in EU, and the size and prices obtained on these markets depends strongly on the market designs and support policies governing the development of these markets. These issues have been analysed with the use of the ADMIRE REBUS model. Costs data for all significant electricity producing renewable energy technologies and data on the sizes of the renewable energy resources in the EU are combined with different national development of the support policies for green electricity in the different EU countries towards a common EU market in 2010. The model simulates the operation of each green electricity market in EU and the interaction between the markets. Model results show that in a harmonized EU wide tradable green certificate system starting from 2010, i.e. in a system without technology-specific support, wind power will be the most competitive technology, but power plants using different types of biomass will also gain a large share of the market. To reach the indicative EU targets for RES-E production in 2010 a TGC price of 5.6 eurocents is necessary in addition to a physical power price of 2.2 eurocents. (au)

  3. Game Analysis and Countermeasures Discussion on Green Marketing

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    On the basis of making certain assumption on the game situation of carrying out green marketing, this paper conducts game analysis on the green marketing choice among enterprises, the green marketing choice between enterprises and consumers, and the green marketing choice of consumers. Then this paper expounds the necessity of implementing green marketing as follows: the green marketing is the inevitable requirements of sustainable development of economy; the green marketing is the inevitable choice of green consumption mode; the green marketing is the inevitable results of legalization of environmental problems. The problems faced by the implementation of green marketing are analyzed as follows: first, the concept of green marketing has not yet been established; second, the sociality of green demand has not yet taken shape; third, production characteristic of green products has not yet formed. The countermeasures of implementing green marketing as follows: pay attention to the propaganda and education of modern marketing concept; regulate the competition in the market of green products; strengthen transparency of green market information; reinforce the legislation work of food safety.

  4. Information Brief on Green Power Marketing, 2nd Edition

    Energy Technology Data Exchange (ETDEWEB)

    Sweezey, B.; Houston, A.

    1998-02-01

    This document is the second in a series of information briefs on green power marketing activity in the United States. It includes descriptions of utility green pricing programs, green power marketing activity, retail access legislation and pilot programs, and other data and information supporting the development of green power markets.

  5. Green certificate in an international market

    International Nuclear Information System (INIS)

    Nese, Gjermund

    2002-01-01

    An analytical equilibrium model for a simultaneously functioning electricity market and a market for Green Certificates is formulated. The main focus is on the effects of changing the percentage requirement which is in end use consumption. We start by looking briefly at an autarky market before opening the trade of electricity and certificates. The results show that the percentage requirement is a very imprecise instrument as to increase the provision of green electricity. In none of the cases considered will an increase of the percentage requirement in a country necessarily result in an increase in the generation of green electricity in the country itself. When opening for trade, the results show that the increase of the percentage requirement in one country can have a negative effect on green electricity generation in this country, but a positive effect in the other country. Further it is shown that in the case of an open certificate market where the certificates can be traded at a given international price, a country will maximise it's generation of green electricity by setting the percentage requirement equal to zero. (Author)

  6. The development of a green certificate market

    International Nuclear Information System (INIS)

    Morthost, P.E.

    2000-01-01

    Liberalizing the electricity industry and attempting to reduce the emissions of greenhouse gases are the two dominant trends in European energy policy. The last-mentioned issue might require the contribution from renewable energy technologies, but at present most renewables cannot compete on their own with conventional technologies. Thus, it can be expected that if renewables must compete solely on market conditions alone this will slow down or even halt the development of new renewable capacity. One model in which additional payments to renewable technologies are generated is based on the development of a separate green market. In Holland, a voluntary green certificate has existed since the beginning of 1998. In Denmark a comprehensive restructuring of the legislation for the electric power industry has just been completed, including the framework for developing a separate green market for renewable electricity production. The main objectives of introducing this type of electricity market in Denmark is to secure the development of renewable energy technologies (including contributions to greenhouse gas reductions), while at the same time releasing the Government from the (by now) quite heavy burden of subsidising renewable technologies. Finally, a green market will make it possible for these renewable technologies to be partly economically compensated for the environmental benefits, which they generate compared to conventional power production. With the recent Danish legislation as starting point this paper analyzes possible ways to set up a green certificate market, treating as well some of the consequences produced when the market is actually functioning. The analysis is applicable for all renewable technologies, but special attention is given to wind power. (author)

  7. Habitat template approach for green roofs using a native rocky sea coast plant community in Japan.

    Science.gov (United States)

    Nagase, Ayako; Tashiro-Ishii, Yurika

    2018-01-15

    The present study examined whether it is possible to simulate a local herbaceous coastal plant community on a roof, by studying the natural habitats of rocky sea coast plants and their propagation and performance on a green roof. After studying the natural habitat of coastal areas in Izu peninsula, a germination and cutting transplant study was carried out using herbaceous plants from the Jogasaki sea coast. Many plant species did not germinate at all and the use of cuttings was a better method than direct seeding. The green roof was installed in the spring of 2012 in Chiba city. Thirteen plant species from the Jogasaki sea coast, which were successfully propagated, were planted in three kinds of substrate (15 cm depth): pumice, roof tile and commercial green roof substrate. The water drainage was restricted and a reservoir with 5 cm depth of water underlaid the substrate to simulate a similar growing environment to the sea coast. Volcanic rocks were placed as mulch to create a landscape similar to that on the Jogasaki sea coast. Plant coverage on the green roof was measured every month from June 2012 to October 2014. All plants were harvested and their dry shoot weight was measured in December 2014. The type of substrate did not cause significant differences in plant survival and dry shoot weight. Sea coast plant species were divided into four categories: vigorous growth; seasonal change; disappearing after a few years; limited growth. Understanding the ecology of natural habitats was important to simulating a local landscape using native plant communities on the green roof. Copyright © 2017 Elsevier Ltd. All rights reserved.

  8. Modeling of a green certificate market

    International Nuclear Information System (INIS)

    Marchenko, O.V.

    2008-01-01

    The paper considers one of the economic mechanisms, stimulating the introduction of renewable energy sources (RES) - a green certificate market. A mathematical model was developed to describe a supply and demand balance in the electricity and green certificate markets simultaneously. The sellers of certificates are RES owners, who obtain certificates for each unit of electricity produced, and the buyers are consumers, who are obliged by law to buy a certain share of this electricity. Equilibrium structures of the power system including RES with stochastic operation conditions are calculated. The prices of electricity and certificates, as well as the total economic effect of the system are determined taking into account external costs (environmental damages). The paper shows that a mechanism of green certificates is not an ideal means for minimizing the impact of energy on the environment: the economic effect turns out to be smaller than the maximum possible one. However, this deviation is relatively small, therefore the green certificate market allows the external effects to be partially taken into account. Such a market creates incentives for investors, electricity producers and consumers to make power sources mix, modes of electricity production and consumption closer to the optimum ones in terms of the economy as a whole. (author)

  9. Marketing and Product Design: A Rocky Love Affair

    Directory of Open Access Journals (Sweden)

    Landwehr Jan R.

    2015-11-01

    Full Text Available The success stories of design-oriented companies like Apple, Audi or Nike have put design on the agenda in many marketing departments. Consumers cannot elude the effect of aesthetics and therefore design is a major factor for business success. Typically consumers choose the product with the best design, all other aspects being equal. Only when the interplay of product characteristics, brand and design is carefully coordinated can successful products be created. This requires an integrated approach to design, one which is applied right at the beginning of the value chain. Product development, marketing and design need to work in close cooperation, communicate well and frequently, and collect feedback from the market. Superior aesthetics are always important but should be a top priority in cases where efficiency-oriented Asian competitors are able to offer functionally similar products at much lower prices.

  10. State of the Voluntary Green Power Market (2016 Data)

    Energy Technology Data Exchange (ETDEWEB)

    OShaughnessy, Eric J [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Heeter, Jenny S [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Cook, Jeffrey J [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Volpi, Christina M [National Renewable Energy Laboratory (NREL), Golden, CO (United States)

    2018-03-26

    Annual report of sales and number of customers in voluntary green power markets, including utility green pricing programs, utility green partnerships, competitive suppliers, unbundled renewable energy certificates, community choice aggregations, power purchase agreements, and community solar.

  11. Relevance of Green Marketing on Environmental Degradation: An ...

    African Journals Online (AJOL)

    Relevance of Green Marketing on Environmental Degradation: An Empirical ... to others through product, process, packaging and advertising modification(s). ... thus appropriate strategies for effective application of green marketing are lacking.

  12. Marketing and product design: a rocky love affair

    OpenAIRE

    Landwehr, Jan Rüdiger; Herrmann, Andreas

    2015-01-01

    The success stories of design-oriented companies like Apple, Audi or Nike have put design on the agenda in many marketing departments. Consumers cannot elude the effect of aesthetics and therefore design is a major factor for business success. Typically consumers choose the product with the best design, all other aspects being equal. Only when the interplay of product characteristics, brand and design is carefully coordinated can successful products be created. This requires an integrated app...

  13. Research on Green Food Marketing Strategy of China

    OpenAIRE

    Qu Yan

    2015-01-01

    With the improvement of people's living standards, people's growing demand for green food is becoming bigger and bigger, but there are some problems in traditional marketing and at the same time, the rapid development of web marketing has impacted greatly on traditional marketing channels of the green food. The study attempts to analyze the development and the problems of green food in our country in traditional marketing, discussed the necessity and feasibility of the traditional green food ...

  14. Urban greening: environmentalism or marketable aesthetics

    Directory of Open Access Journals (Sweden)

    Dominic Bowd

    2015-11-01

    Full Text Available In recent decades, urban greening has been conceptualized, and subsequently marketed, as a way of making cities more sustainable. Urban greening has been actualized in large global cities, regional centers, and also in many cities in the Global South, where it has been touted as a potential solution to the urban heat island (UHI effect and as a way of reducing carbon dioxide (CO2 emissions. This involves planting street trees and installing curbside gardens, bioswales, green walls, green roofs, and the redevelopment of former industrial zones into urban parklands. This paper questions the assumption that this “greening” of the city must necessarily lead to positive environmental impacts. While such infrastructure itself might be constructed with environmental principles in mind, wider questions concerning the production of such landscapes, and the consumption-orientated lifestyles of those who inhabit these urban landscapes, are seldom considered. Moreover, green aesthetics and environmental sustainability are not always as mutually inclusive as the concepts might suggest, as aesthetics are often a dominating influence in the process of planning green urban environments. This review reorients the focus on the way in which the UHI effect and CO2 emissions have been framed by utilizing Foucault's (1980 “regimes of truth,” where environmental issues are contextualized within the “colonised lifeworld” of free-market forces. This review suggests that for sustainability to be achieved in urban contexts, the process of urban greening must move beyond quick techno-fixes through engagement in the co-production of knowledge.

  15. Perspectives of the Market of green products

    International Nuclear Information System (INIS)

    Gonzalez Elias, Andres

    2000-01-01

    The advance of environmental strategies in Colombia during the nineties, Cleaner Production mainly, showed to the industry the benefits of environmental management. In the last five years some of the Colombian enterprises became leaders on the management of the environment because their initiatives and the continuous work supported by the regional authorities for environmental protection. The results of the CP programs in different sectors enhanced the innovative capacity of enterprises. In the other hand the development of environmental regulations and the evolution of the competitiveness parameters in the regional and foreign markets claims for new initiatives near to the Colombian industries that are in the need to maintain the level obtained through hard efforts in the past years. The vision of an environmental management oriented to life cycle of product complements the CP efforts because involves environmental issues on design and product development process with the purpose to increase the green product participation in market. This paper presents a sight of the possible future development of the green market in our country by two ways. At the first we identify trends towards the green market in the current institutional process of the environmental sector in Colombia and in the second, provides an instrumental view of the relationship between the LCA and the environmental management product oriented

  16. Green maritime transportation: Market based measures

    DEFF Research Database (Denmark)

    Psaraftis, Harilaos N.

    2016-01-01

    The purpose of this chapter is to introduce the concept of Market Based Measures (MBMs) to reduce Green House Gas (GHG) emissions from ships, and review several distinct MBM proposals that have been under consideration by the International Maritime Organization (IMO). The chapter discusses the me...... the mechanisms used by MBMs, and explores how the concept of the Marginal Abatement Cost (MAC) can be linked to MBMs. It also attempts to discuss the pros and cons of the submitted proposals....

  17. Green power marketing in retail competition: an early assessment

    International Nuclear Information System (INIS)

    Wiser, R.; Porter, K.; Fang, J.

    1999-01-01

    With retail competition being introduced throughout the United States, green power marketing offers the promise of customer-driven markets for renewable energy. This paper summarizes early experience with green marketing under full retail competition. We conclude that (1) niche markets exist today among residential and non-residential consumers for green power; (2) green demand may ultimately offer an important strategic market for renewable technologies, but the market is currently rather small and the long-term prospects remain uncertain; (3) the success of green markets will depend critically on the regulatory rules established at the onset of restructuring; and (4) the biomass industry will be forced to better communicate the environmental benefits of its technology in order to play a strong role within the green market. This paper is based on a more detailed NREL Topical Issues Brief, which is available on the Internet. (author)

  18. A green certificate market combined with a liberalised power market

    International Nuclear Information System (INIS)

    Morthorst, P.E.

    2003-01-01

    The development of renewable energy sources is expected to play an important role in the implementation of greenhouse gas (GHG) reduction targets in the EU member states. Among the highly relevant instruments for promoting the renewable development is the establishment of a market for tradable green certificates (TGCs) and markets based on TGCs or equivalent instruments are already established a number of places, among these Australia, Holland, England, Italy and Texas. Other countries are in the preparation phase. Sweden and Belgium (Flanders) are moving fast towards certificate-schemes, while although an early mover the Danish Parliament has postponed the introduction in Denmark until 2004-2005. The initiatives for establishing national TGC-markets are very much in line with the fixed targets for renewable development launched by the EU-commission. Thus, although the different countries have not chosen the same concept for establishing national TGC-markets, nevertheless there seems to be a good starting point for establishing an international one. This paper discusses the separate introduction of an international tradable green certificate market into a liberalised power market, especially in relation to cost-effectiveness and the possible contributions to national GHG-reduction strategies. The combination of a TGC and a liberalised power market encounters a number of problems in relation to achieving national GHG-reduction targets. One of the main results from a three-country case study described in the paper is that those countries most ambitious in renewable target setting by increasing their TGC-quotas will only partly be gaining the CO 2 -reduction benefits themselves. How large a share they gain themselves will depend only on the marginal conditions at the spot market

  19. Knowledge Communication in Green Corporate Marketing

    DEFF Research Database (Denmark)

    Maier, Carmen Daniela

    2011-01-01

    This article explores how several types of knowledge are communicated through the simultaneous deployment of two semiotic modes in the Milan video existing on GE Corporation's website. The video is part of the Ecomagination marketing campaign promoting environmentally friendly products and positi......This article explores how several types of knowledge are communicated through the simultaneous deployment of two semiotic modes in the Milan video existing on GE Corporation's website. The video is part of the Ecomagination marketing campaign promoting environmentally friendly products...... and positioning GE as an eco-friendly corporation. The specific aim of my analytical endeavor is to identify how the meaning-making potentials of language and images are integrated, and how this multimodal integration influences the persuasive communication of knowledge types. Key words: multimodal discourse...... analysis; knowledge communication; environmental discourse; green corporate marketing...

  20. Green Power Marketing Abroad: Recent Experience and Trends

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Wustenhagen, R.; Aabakken, J.

    2002-04-01

    Green power marketing--the act of differentially selling electricity generated wholly or in part from renewable sources--has emerged in more than a dozen countries around the world. This report reviews green power marketing activity abroad to gain additional perspective on consumer demand and to discern key factors or policies that affect the development of green power markets. The objective is to draw lessons from experience in other countries that could be applicable to the U.S. market.

  1. Green marketing and its impact on consumer behaviour

    OpenAIRE

    Gajdoš, Michal

    2016-01-01

    This bachelor thesis is devoted to green marketing, and how this kind of marketing affects consumer behaviour. Describes in detail what is green marketing and its components, and also describes the negative part of green marketing - greenwashing. It also deals with the topic of corporate social responsibilty and in the last theoretical part with the consumer beahviour. In the practical part was created quantitative research in the form of online survey, which aimed at identifying people's awa...

  2. Market power in interactive environmental and energy markets: the case of green certificates

    International Nuclear Information System (INIS)

    Amundsen, Eirik S.; Nese, Gjermund

    2004-01-01

    Markets for environmental externalities are typically closely related to the markets causing such externalities, whereupon strategic interaction may result. Along these lines, the market for Green Certificates is strongly interwoven in the electricity market as the producers of green electricity are also the suppliers of Green Certificates. In this paper, we formulate an analytic equilibrium model for simultaneously functioning electricity and Green Certificate markets, and focus on the role of market power. We consider two versions of a Nash-Cournot game: a standard Nash-Cournot game where the players treat the market for Green Certificates and the electricity market as separate markets; and a Nash-Cournot game with endogenous treatment of the interaction between the electricity and Green Certificate markets with conjectured price responses. One result is that a certificate system faced with market power may collapse into a system of per unit subsidies, as the producers involved start to game on the joint functioning of markets. (author)

  3. GREEN MARKETING –GO GREEN FOR THE SUSTAINABLE DEVELOPMENT OF THE PUBLIC

    OpenAIRE

    J. Kavitha

    2016-01-01

    Environment plays an important role in our lives. The Humans are only responsible for the environment. The initiatives should be taken from every individual then the day is not so far when global warming could be controlled. In the phrase “GREEN MARKETING” green signifies eco-friendly innovation. The objective of this study is to examine the growth of green marketing sector & its future. The concept of green marketing is originated primarily in the developed markets and rapidly gaining scope ...

  4. Selling green power in California: Product, industry, and market trends

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, R.H.; Pickle, S.J.

    1998-05-01

    As one of the first US stages to open its doors to retail electric competition, California offers an important opportunity to assess the effectiveness of green power marketing as a mechanism for supporting renewable energy. This report is an interim assessment of key green power product, industry, and market trends in California. The report identifies and analyzes: the potential size of the green power market in California; the companies participating in the green power market; the green power products being offered and their prices; the impact of the green market on renewable generators and the environment; and the influence of several public policies and non-governmental programs on the market for green power. Data used in this paper have been collected, in large part, from surveys and interviews with green power marketers that took place between December 1997 and April 1998. There remain legitimate concerns over the viability of green power marketing to support significant quantities of renewable energy and provide large environmental gains, and it is far too early to assess the overall strength of customer demand for renewable energy. A critical finding of this report is that, because of the high cost of acquiring and servicing residential customers and the low utility default service price, green power marketing affords new energy service providers one of the only viable entrees to California`s residential marketplace.

  5. Selling green power in California: Product, industry, and market trends

    International Nuclear Information System (INIS)

    Wiser, R.H.; Pickle, S.J.

    1998-05-01

    As one of the first US stages to open its doors to retail electric competition, California offers an important opportunity to assess the effectiveness of green power marketing as a mechanism for supporting renewable energy. This report is an interim assessment of key green power product, industry, and market trends in California. The report identifies and analyzes: the potential size of the green power market in California; the companies participating in the green power market; the green power products being offered and their prices; the impact of the green market on renewable generators and the environment; and the influence of several public policies and non-governmental programs on the market for green power. Data used in this paper have been collected, in large part, from surveys and interviews with green power marketers that took place between December 1997 and April 1998. There remain legitimate concerns over the viability of green power marketing to support significant quantities of renewable energy and provide large environmental gains, and it is far too early to assess the overall strength of customer demand for renewable energy. A critical finding of this report is that, because of the high cost of acquiring and servicing residential customers and the low utility default service price, green power marketing affords new energy service providers one of the only viable entrees to California's residential marketplace

  6. The role of public policy in emerging green power markets: an analysis of marketer preferences

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, R.H. [Lawrence Berkeley National Laboratory, Berkeley, CA (United States)

    2000-06-01

    Green power marketing has been heralded by some as a means to create a private market for renewable energy that is driven by customer demand for green products. This article challenges the premise - sometimes proffered in debates over green markets - that profitable, sizable, credible markets for green products will evolve naturally without supportive public policies. Relying primarily on surveys and interviews of US green power marketers, the article examines the role of specific regulatory and legislative policies in 'enabling' the green market, and searches for those policies that are believed by marketers to be the most conducive or detrimental to the expansion of the green market. We find that marketers: (1) believe that profitable green power markets will only develop if a solid foundation of supportive policies exists; (2) believe that establishing overall price competition and encouraging customer switching are the top priorities; (3) are somewhat leery of government-sponsored or mandated public information programs; and (4) oppose three specific renewable energy policies that are frequently advocated by renewable energy enthusiasts, but that may have negative impacts on the green marketers' profitability. The stated preferences of green marketers shed light on ways to foster renewables by means of the green market. Because the interests of marketers do not coincide perfectly with those of society, however, this study also recognizes other normative perspectives and highlights policy tensions at the heart of current debates related to green markets. By examining these conflicts, we identify three key policy questions that should direct future research: To what extent should price competition and customer switching be encouraged at the expense of cost shifting? What requirements should be imposed to ensure credibility in green products and marketing? How should the green power market and broader renewable energy policies interact? (author)

  7. Investigating the effect of different green marketing on brand loyalty

    Directory of Open Access Journals (Sweden)

    Naser Azad

    2013-10-01

    Full Text Available Green marketing plays important role on developing different business plans without harming environment. Green marketing may also help us find more loyal customers since many people do care about taking care of environment and prefer purchasing only green products and services. In this paper, we present an empirical investigation to find the effect of different green strategies on brand loyalty. The proposed study designs a questionnaire and distributes it among 384 randomly selected people who purchase various brands in city of Tehran, Iran. The gathered data are analyzed using structural equation modeling and the results indicate that different green marketing strategies including green pricing, green promotion, green distribution positively influence brand loyalty.

  8. THE NEW RULES OF GREEN MARKETING- A BOOK REVIEW

    Directory of Open Access Journals (Sweden)

    Raluca-Mihaela SANDU

    2016-07-01

    Full Text Available This paper’s purpose is to provide a review of the book ”The New Rules of Green Marketing. Strategies, Tools and Inspiration for Sustainable Branding” (2011 written by Jacquelyn A. Ottman. In this sense, the book is analyzed from a personal point of view, but exposed as objective as possible. In recent years, people’s attitude changed from skepticism to positivism in what concerns green products and the trend is to include them into their lives as usual commodities. This book essentializes the new guidelines of green marketing. The most significant benefit of reading this book is that it embodies theoretical aspects with practical ones, such as concrete examples of companies involved in the green market. The book adresses multinationals, entreprises, agencies, trade associations, NGOs, government agencies involved in the green marketing environment, professors, researchers, students or any individual having an affinity for green marketing in general.

  9. 1 Relevance of Green Marketing on Environmental Degradation: An ...

    African Journals Online (AJOL)

    incorporated into the eco-design product process to minimize eco-harm. Keywords: ... refers to holistic marketing concept wherein the production, marketing, consumption .... That is, products that are manufactured through green technology ...

  10. GREEN MARKETING ROLE IN WASTE MANAGEMENT

    Directory of Open Access Journals (Sweden)

    Corina Anamaria IOAN

    2014-12-01

    Full Text Available This study have exploratory character, aiming to conduct an analysis of the terminology used in the ecomarketing, and the way to approach green- marketing and waste collection activities in Romania. Aside from ecological waste management process and we consider the economic component of sustainable development, supported component of the legal aspects related to the subject. In other words, in this paper we intend to analyze in terms of terminology, legal and environmental policies but the most important aspects of waste management in companies in Romania. The importance of the study is on both the analysis corroborated information relating to waste collection in Romania, and the SWOT analysis performed on the present situation in Romania.

  11. Green Power Marketing in Retail Competition: An Early Assessment

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, R. (LBL); Fang, J.; Porter, K.; Houston, A. (NREL)

    1999-02-26

    Green power marketing-the business of selling electricity products or services based in part on their environmental values-is still in an early stage of development. This Topical Issues Brief presents a summary of early results with green power marketing under retail competition, covering both fully competitive markets and relevant direct access pilot programs. The brief provides an overview of green products that are or were offered, and discusses consumers' interest in these products. Critical issues that will impact the availability and success of green power products under retail competition are highlighted.

  12. Green Power Marketing in Retail Competition: An Early Assessment

    International Nuclear Information System (INIS)

    Kevin Porter; Ryan Wiser

    1999-01-01

    Green power marketing-the business of selling electricity products or services based in part on their environmental values-is still in an early stage of development. This Topical Issues Brief presents a summary of early results with green power marketing under retail competition, covering both fully competitive markets and relevant direct access pilot programs. The brief provides an overview of green products that are or were offered, and discusses consumers' interest in these products. Critical issues that will impact the availability and success of green power products under retail competition are highlighted

  13. A market for green certificates may cause less green electricity to be produced

    International Nuclear Information System (INIS)

    Haugneland, Petter

    2004-01-01

    The Norwegian government wants to establish in 2006 a market for trading with green certificates which will be issued to producers of new renewable electricity. These certificates will be sold to the consumers, which will be instructed to by a certain amount of green electricity. In 2005 a market will be established for trading with emission quotas of greenhouse gases; in this market, power producers and other industry that emits greenhouse gases must buy emission permits. Some experts, however, say that a market for trading with green certificates may at worst give less production of green electricity, counter to the intention. But a quota system may indirectly increase the production of green electricity, and at the same time one avoids many of the inconveniences involved in a green certificate market

  14. MARKETING PROGRAMS FOR GREEN PRODUCTS IN ACHIEVING ECOLOGICAL SUSTAINABILITY

    Directory of Open Access Journals (Sweden)

    Gabriela CĂPĂȚÎNĂ

    2015-04-01

    Full Text Available This article explores one dimension of green marketing programs: their potential application as a solution in achieving and maintaining the ecological sustainability on global market. We examine the necessity to develop and launch green products which can respond to environment degradation as a treatment against this phenomenon. This paper is structured in three sections: the first section is related to a clear delimitation and a better understanding of terms; the second one is an overview of the literature about ecological sustainability; the third section is the most relevant part of this paper because is trying to shape a framework of marketing programs for the development of green products, considering the decisions related to marketing mix elements. Even if green marketing programs make sense, current understanding of how managers can start to develop or transform their marketing efforts is far from comprehensive; therefore, this study is addressed to this knowledge gap.

  15. Interactions of a tradable green certificate market with a tradable permits market

    DEFF Research Database (Denmark)

    Morthorst, Poul Erik

    2001-01-01

    certificate market to promote the development of renewables. If these two instruments are brought into play at the same time, two separate markets with two individual targets will co-exist in a number of countries. With a focus on the green certificate market, this paper discusses how these two markets may...... to achieve this emission reduction. More policy instruments are on hand to pursue this objective. Frequently discussed currently is the establishing of a market for tradable permits for CO2-emissions to achieve emission reductions in the power industry. In parallel with this is the introduction of a green...... interact with each other in international trade. Three different cases are analysed: (1) A green certificate market without any tradable permits scheme, (2) a green certificate market in combination with a tradable permits scheme, based on grandfathering and, finally, (3) a green certificate market...

  16. The Organic Products in the Green Marketing Laboratory

    Directory of Open Access Journals (Sweden)

    Victor Danciu

    2008-01-01

    Full Text Available A healthy way of life requires green products which protect the environment and the quality of life. Organic products have relevant green characteristics and particular benefits for the consumers, the producers and the environment. The benefits support the rapidly growing world market of organic food in both developed and developing countries. Green issues and products have a growing importance in Romania. Even if the Romanians have not become fans of the green products yet, a growing number of consumers prefer organic food. More important, Romanian organic food has success on the export markets. Supporting and promoting organic products on both domestic and international markets requires significant efforts, including those in the green marketing area. The requirements of the green marketing imply new thinking and acting towards new responsibilities and solutions. The task of the marketing is to bring on the market the green problems under the form of new products, the change of the existing products through ecological improvement and abandoning the ecologically obsolete products.

  17. A competitive market for green pellets; Scenarioanalyse - fungerende pelletsmarked

    Energy Technology Data Exchange (ETDEWEB)

    Lisleboe, Ole; Ingeberg, Kjetil

    2010-09-15

    This report is one of two reports for Enova in the project 'Functional Green Pellet Market'. The main focus of this report is to increase the knowledge of how the green pellet market in Norway adjusts to different policy instruments and discuss the terms for policy design for Enova. Our findings suggest that the green pellet value chain is threefold because of low transportation costs, both for the raw material and the manufactured product. Hence, only a demand side subsidy scheme would increase the domestic consumption of green pellets. Small local integrated value chains could be profitable if they are based on particularly cheap local raw materials. However, such solutions will not be sufficient to establish a competitive market. There will always be a risk that a subsidy scheme only for green pellets would displace other profitable bio energy, and thus have adverse impacts on market efficiency. In this case, a technology neutral subsidy scheme for bio energy would be preferable for market efficiency. The model developed in this project simulates all relevant heating technologies in order to reveal the effect of technology neutral as well as technology discriminating policy instruments. Nevertheless, actual market share rarely equals the economic market potential. Thus, the model allows for different scenarios for actual market penetration for green pellet. (Author)

  18. Matrix Model for Choosing Green Marketing Sustainable Strategic Alternatives

    Directory of Open Access Journals (Sweden)

    Cătălina Sitnikov

    2015-08-01

    Full Text Available Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can implement. Based on this approach, organizations can gain competitive advantage by managing environmental variables and by developing and implementing green marketing strategies. Considering the importance and impact of green marketing, by using theoretical concepts and defining a set of research directions, the paper and the research conducted were focused on creating a matrix model for choosing the optimal green marketing strategy, oriented towards competitive advantage. The model is based on the correlation that can be established among the generic strategies of competitive advantage, the variables of extended marketing mix (7Ps and the green marketing strategy matrix. There are also analyzed the implications that may be generated within a company by the adoption of a green marketing strategy and its role in promoting the environmental benefits of products.

  19. Utility-Marketer Partnerships. An Effective Strategy for Marketing Green Power?

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L. A. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Brown, E. S. [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2006-04-01

    This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility’s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.

  20. Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power?

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L. A.; Brown, E. S.

    2006-04-01

    This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility?s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.

  1. A review of international green power markets: recent experience, trends, and market drivers

    International Nuclear Information System (INIS)

    Bird, L.; Aabakken, J.; Wuestenhagen, R.

    2002-01-01

    Green power marketing-the act of differentially selling electricity generated wholly or in part from renewable sources - has emerged in more than a dozen countries around the world. Almost two million customers worldwide buy green power today. This paper reviews green power marketing activity in Australia, Canada, Japan, the US, and in a number of countries in Europe to gain an understanding of consumer demand for electricity generated from renewable sources. It also examines key factors that influence market penetration of green power products, such as product designs, pricing, incentives, marketing strategies, policies, and product certification.(author)

  2. Establishing a local authority market for green power

    International Nuclear Information System (INIS)

    Turnbull, A.; Evans, N.

    1999-01-01

    This report summarises the findings of a project examining ways to maximise the potential local authority market for green power by investigating procurement and supply issues, and also surveying local authorities engaged in green power procurement and green electricity suppliers. A review of the local authority procurement process is presented, and the way in which procurement practices had to be adapted to allow local authorities to purchase green power is explored. Appendices give details of the questionnaires used with 22 local authorities, five case study local authorities, and the green suppliers

  3. Establishing a local authority market for green power

    Energy Technology Data Exchange (ETDEWEB)

    Turnbull, A.; Evans, N.

    1999-07-01

    This report summarises the findings of a project examining ways to maximise the potential local authority market for green power by investigating procurement and supply issues, and also surveying local authorities engaged in green power procurement and green electricity suppliers. A review of the local authority procurement process is presented, and the way in which procurement practices had to be adapted to allow local authorities to purchase green power is explored. Appendices give details of the questionnaires used with 22 local authorities, five case study local authorities, and the green suppliers .

  4. Market analysis green electricity. Final report; Marktanalyse Oekostrom. Endbericht

    Energy Technology Data Exchange (ETDEWEB)

    Reichmuth, Matthias [Leipziger Institut fuer Energie GmbH, Leipzig (Germany)

    2014-03-15

    In the present study the volume of the German market for green energy will be analyzed for its functionality, barriers and also its development perspectives. Besides an evaluation of actual literature sources, elaborate interviews of electricity suppliers (green energy suppliers) were realized.

  5. MARKETING PROGRAMS FOR GREEN PRODUCTS IN ACHIEVING ECOLOGICAL SUSTAINABILITY

    OpenAIRE

    Gabriela CĂPĂȚÎNĂ; Roxana-Denisa STOENESCU

    2015-01-01

    This article explores one dimension of green marketing programs: their potential application as a solution in achieving and maintaining the ecological sustainability on global market. We examine the necessity to develop and launch green products which can respond to environment degradation as a treatment against this phenomenon. This paper is structured in three sections: the first section is related to a clear delimitation and a better understanding of terms; the second one is an overvi...

  6. Determinant Factors of Green Marketing Adoption in the Hospitality Sector

    Directory of Open Access Journals (Sweden)

    Liviu B. Vlad

    2016-11-01

    Full Text Available Green marketing is falling into the category of answers provided by the business world to the requirement to combine the economic development with the preservation of natural resources which represents a pressing concern of the modern times. In this context, the hospitality sector is facing as well an increasing pressure to pay attention to environmental issues, hotel organizations are increasingly tending to use environmentally friendly products and services, and to implement programs to manage energy and water consumption and waste. The adoption of green marketing in hospitality industry is significantly facilitated by internal and external factors. The paper focuses on the analysis of determinant internal factors: first and foremost on the pro-environmental behavior of the hotel managers and employees, and also on the already implemented green practices in the daily hotel activity. The implementation of green marketing strategies further examined being taken into account the organizational change theory, discloses a third determinant factor, namely, to what extent the process of changing is prepared. This paper is advancing an integrated model of determinant internal factors of green marketing implementation in the hospitality sector. The proposed research model has been tested and validated after analyzing the data collected in a quantitative research conducted on 330 managers and employees from the hospitality industry in Romania. The results show that the three predictors - pro-environmental behavior, current green practices and the change readiness - are having a significant influence on the implementation of green marketing.

  7. Green Power Marketing in the United States. A Status Report (11th Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Kreycik, Claire [National Renewable Energy Lab. (NREL), Golden, CO (United States); Friedman, Barry [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2008-10-01

    This report documents green power marketing activities and trends in the United States. It presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity markets and green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of renewable energy certificates. Key market trends and issues are also discussed.

  8. Green Power Marketing in the United States: A Status Report (11th Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Kreycik, C.; Friedman, B.

    2008-10-01

    This report documents green power marketing activities and trends in the United States. It presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity markets and green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of renewable energy certificates. Key market trends and issues are also discussed.

  9. A review of international green power markets: recent experience, trends, and market drivers

    OpenAIRE

    Bird, Lori; Wüstenhagen, Rolf; Aabakken, Jorn

    2002-01-01

    Green power marketing-the act of differentially selling electricity generated wholly or in part from renewable sources-has emerged in more than a dozen countries around the world. Almost two million customers worldwide buy green power today. This paper reviews green power marketing activity in Australia, Canada, Japan, the US, and in a number of countries in Europe to gain an understanding of consumer demand for electricity generated from renewable sources. It also examines key factors that i...

  10. The political economy of international green certificate markets

    International Nuclear Information System (INIS)

    Soederholm, Patrik

    2008-01-01

    This paper analyzes the political economy of establishing bilateral trade in green certificate markets as one step towards harmonization of European green electricity support systems. We outline some of the economic principles of an integrated bilateral green certificates market, and then discuss a number of issues that are deemed to be critical for the effectiveness, stability and legitimacy of such a market. By drawing on some of the lessons of the fairly recent intentions to integrate a future green certificate market in Norway with the existing Swedish one, we highlight, exemplify and discuss some critical policy implementation and design issues. These include, for instance, the system's connection to climate policy targets, the role of other support schemes and the definition of what green electricity technologies should be included. Furthermore, the establishment of an international market presumes that the benefits of renewable power (e.g., its impacts on the environment, diversification of the power mix, self-sufficiency, etc.) are approached and valued from an international perspective rather than from a national one, thus implying lesser emphasis on, for instance, employment and regional development impacts. A bilateral green certificate system thus faces a number of important policy challenges, but at the same time it could provide important institutional learning effects that can be useful for future attempts aiming at achieving greater policy integration in the European renewable energy sector

  11. Green power: A renewable energy resources marketing plan

    International Nuclear Information System (INIS)

    Barr, R.C.

    1997-01-01

    Green power is electricity generated from renewable energy sources such as power generated from the sun, the wind, the heat of the earth, and biomass. Green pricing is the marketing strategy to sell green power to customers who voluntarily pay a premium for it. Green pricing is evolving from the deregulation of the electric industry, the need for clean air, reflected in part as concern over global warming, and technology advances. The goal of the renewable energy marketing plan is to generate enough revenues for a utility to fund power purchase agreements (PPAs) with renewable energy developers or construct its own renewable facilities. Long-term, fixed price PPAs enable developers to obtain financing to construct new facilities, sometimes taking technological risks which a utility might not take otherwise. The marketing plan is built around different rate premiums for different categories of ratepayers, volunteer customer participation, customer participation recognition, and budget allocations between project costs and power marketing costs. Green prices are higher than those for conventional sources, particularly prices from natural gas fired plants. Natural gas is abundant relative to oil in price per British thermal unit (Btu). Green pricing can help bridge the gap between the current oversupply of gas and the time, not far off, when all petroleum prices will exceed those for renewable energy. The rapid implementation of green pricing is important. New marketing programs will bolster the growing demand for renewable energy evidenced in many national surveys thus decreasing the consumption of power now generated by burning hydrocarbons. This paper sets forth a framework to implement a green power marketing plan for renewable energy developers and utilities working together

  12. An exploration study on factors influencing green marketing

    Directory of Open Access Journals (Sweden)

    Mojtaba Esmaeeli

    2013-05-01

    Full Text Available These days, there have been tremendous efforts on offering products, which are environment friendly. Green marketing plays an important role for attracting new customer and customer retention. This paper presents an empirical investigation based on the implementation of factor analysis to locate important factors influencing green marketing planning and strategies. building market oriented business units. The study designs a questionnaire including 23 questions and the questionnaire was distributed among 200 people who were visiting organic product exhibition. Cronbach alpha was calculated as 0.845, which is well above the minimum acceptable limit and validates the results. The results of factor analysis reveal four major factors including green labeling, compatibility, product value and marketing component and size.

  13. Implications of Carbon Regulation for Green Power Markets

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Holt, Ed [Ed Holt & Associates Inc., Harpeswell, ME (United States); Carroll, Ghita [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2007-04-01

    This paper examines the potential effects that emerging mandatory carbon markets have for voluntary markets for renewable energy, or green power markets. In an era of carbon regulation, green power markets will continue to play an important role because many consumers may be interested in supporting renewable energy development beyond what is supported through mandates or other types of policy support. The paper examines the extent to which GHG benefits motivate consumers to make voluntary renewable energy purchases and summarizes key issues emerging as a result of these overlapping markets, such as the implications of carbon regulation for renewable energy marketing claims, the demand for and price of renewable energy certificates (RECs), and the use of RECs in multiple markets (disaggregation of attributes). It describes carbon regulation programs under development in the Northeast and California, and how these might affect renewable energy markets in these regions, as well as the potential interaction between voluntary renewable energy markets and voluntary carbon markets, such as the Chicago Climate Exchange (CCX). It also briefly summarizes the experience in the European Union, where carbon is already regulated. Finally, the paper presents policy options for policymakers and regulators to consider in designing carbon policies to enable carbon markets and voluntary renewable energy markets to work together.

  14. Green power marketing in Canada: the state of the industry

    International Nuclear Information System (INIS)

    Dogterom, J.J.; McCulloch, M.; Pape-Salmon, A.

    2002-12-01

    The introduction of low-impact renewable energy in Canada's electricity supply is being accomplished using a relatively new, market-based initiative called green power marketing. Consumers now have the option of choosing their electricity supplier in two provinces, as a result of electricity market restructuring in those provinces. In some jurisdictions, green power is being offered at a premium price. Green power options are also available in other jurisdictions through the existing vertically integrated power companies. Green power programs are available to residential and commercial sector consumers in Alberta by ENMAX Energy and EPCOR Energy Services Inc. Prince Edward Island (Maritime Electric Company Ltd.) and Saskatchewan (SaskPower) both offer green power programs. The basis for those programs is specific amounts of electricity purchased. The success of the various programs was examined by the Pembina Institute for Appropriate Development, based on installed capacity of green power, consumer enrolment, product design, and environmental benefits. This report presented the results of this evaluation. For the purpose of this report, only those programs in place by the end of 2001 were considered. The environmental impacts of new generation technologies that were implemented as a result of green power marketing programs were analyzed. Historical emission data of the primary generation sources was used as a basis for the investigation and the quantification of the benefits in each province, since different types of power generation are used in the provinces. Greenhouse gases, acid deposition precursors, ground-level ozone precursors, particulate matter, and carbon monoxide are the significant emissions avoided through the use of green power. Included in the emissions reduction analysis in each province considered were life cycle emissions from conventional power sources and green power sources. Alberta, Saskatchewan and Prince Edward Island were the provinces

  15. Current experience concerning Romanian green certificates market functioning

    International Nuclear Information System (INIS)

    Vladescu, Gherghina; Lupului, Luminita; Vasilevschi, Constantin; Ghinea, Smaranda

    2006-01-01

    The renewable energy sources are promoted by their beneficial use, namely: - diversification of energy sources for producing electric power; - reduction of pollution produced by fossil fuel burning; - reduction of gas releases producing the greenhouse effects, etc. Currently, most of the renewable energy sources cannot concur on electric power free market because of the high costs of implied investments. To ensure an efficient use of renewable energy sources in electricity production and to maintain the installations implied on the electric power market, it is necessary to implement a system able to produce an output greater than that obtained from electric energy selling. The Romanian Government chose to promote the electric energy production by renewable energy sources by using the green certificate trading system. This system ensures the progress in developing the technologies employed in electric energy production from renewable energy sources and, at the same time the costs implied by their promotion can be adjusted by market mechanisms what will reduce the effects upon the electric energy consumers. The paper presents the legislation frame existing in Romania for promoting the electric energy produced from renewable energy sources, the green certificate trading system applied in Romania, as well as, the role shared by the entities implied in operation and development of the system. In November 2005, a first transaction with green certificates on controlled green certificate market in Romania took place. Analyzed is the evolution of the green certificate market registered so far from its inception, as well as, the lessons learned so far from the experience acquired

  16. Information Brief on Green Power Marketing Fourth Edition

    Energy Technology Data Exchange (ETDEWEB)

    Swezey, B.; Bird, L.

    1999-08-18

    For the first time in many decades, consumers are being given a choice of who supplies their electric power and how that power is generated. One of these choices is to support electricity generation from more environmentally beneficial energy sources. The term ''green power'' generally refers to electricity supplied from renewable energy sources. By some estimates, nearly one-quarter of all US consumers will have the option to purchase green power by the end of 1999, either from their regulated utility provider or in competitive markets. As of July 1999, consumers can choose to purchase competitively marketed green power in California, Massachusetts, Pennsylvania, and Rhode Island. As competition spreads in the electric power industry, more consumers will have this choice. The purpose of this Information Brief is to provide electric industry analysts with information on green power market trends. Descriptive information on green power marketing activities in both competitive and regulated market settings, as well as other pertinent data and information, are included.

  17. Green Pricing Program Marketing Expenditures: Finding the Right Balance

    Energy Technology Data Exchange (ETDEWEB)

    Friedman, B.; Miller, M.

    2009-09-01

    In practice, it is difficult to determine the optimal amount to spend on marketing and administering a green pricing program. Budgets for marketing and administration of green pricing programs are a function of several factors: the region of the country; the size of the utility service area; the customer base and media markets encompassed within that service area; the point or stage in the lifespan of the program; and certainly, not least, the utility's commitment to and goals for the program. All of these factors vary significantly among programs. This report presents data on programs that have funded both marketing and program administration. The National Renewable Energy Laboratory (NREL) gathers the data annually from utility green pricing program managers. Programs reporting data to NREL spent a median of 18.8% of program revenues on marketing their programs in 2008 and 16.6% in 2007. The smallest utilities (those with less than 25,000 in their eligible customer base) spent 49% of revenues on marketing, significantly more than the overall median. This report addresses the role of renewable energy credit (REC) marketers and start-up costs--and the role of marketing, generally, in achieving program objectives, including expansion of renewable energy.

  18. Green Power Marketing - from Niches to Mass Markets

    International Nuclear Information System (INIS)

    Wuestenhagen, Rolf

    2000-01-01

    In the process of liberalization of the electricity market the customers are now in a position to participate in the decision on how their electricity is produced. In particular, many consumers have a preference for renewable energies. For the producers, marketing of 'eco-power' is an opportunity to achieve sustainable competitive advantage. However, the market share of these products is still quite small today, and 'eco-power' is usually marketed as an expensive niche product. From the perspective of sustainable development these niches are a necessary but not sufficient step. In this book, ways are discussed which could lead to a mass-market penetration of eco-power products. A theoretical analysis is combined with empirical evidence derived from the eco-power market in Germany, Switzerland, Great Britain and the U.S. as well as with a comparison with other market segments [de

  19. Penerapan Green Marketing Pada Upaya Membentuk Brand Image Dalam Menciptakan Corporate Image Go Green (Studi Pada PT. Cabot Indonesia, Jakarta)

    OpenAIRE

    Khoirudin, Miftah; Hidayat, Kadarisman; Yulianto, Edy

    2016-01-01

    This research uses descriptive research with qualitative approach, with two formulation of the problem, namely; How does the process of implementing green marketing PT Cabot Indonesia as an effort to build the brand image?; How does the brand image of green marketing PT Cabot Indonesia in creating a corporate image go green? These results indicate that; Process of green marketing according to Peattie divided into 7 implementation of internal and 7 implementation of external and 4 indicators o...

  20. ANALYTIC HIERARCHY PROCESS: AN APPLICATION IN GREEN BUILDING MARKET RESEARCH

    Directory of Open Access Journals (Sweden)

    Sharmin Attaran

    2013-01-01

    Full Text Available Sustainability has become a necessity in the building industry. In recent years, as the general public is more informed and aware of sustainability related issues, they are becoming major players in the decision making process regarding their built environment. However, there are still challenges with how sustainability is communicated to occupants and owners of buildings. As the global economic crisis is continuing, the marketing of green buildings needs to be refined to communicate the lifetime benefits of sustainability. One of the ways to develop effective marketing strategies, is to understand what the occupants value the most among many aspects of green buildings thus develop focused marketing solutions. Authors present a conceptual methodology using Analytic Hierarchy Process toward identifying consumer ranking and weights of a major green building rating system’s categories. Authors use sample non-representative data to illustrate the proposed methodology, while sharing preliminary qualitative data from the research in progress.

  1. The Influence of Green Marketing on Green Satisfaction Mediated By Perceived Quality and Its Impact to Green Trust in Injection Motorcycle

    Directory of Open Access Journals (Sweden)

    Shelvy Kurniawan

    2014-09-01

    Full Text Available Currently, motorcycle manufacturers are increasingly motivated to replace their motorcycle into fuel injection products. The growing concern from the consumers to the environment and the regulations of emission standards, that is Euro 3, for motorcycle industry is being finalized in the Ministry of Environment in order to be implemented in Indonesia. Through this research, the writer will examine the effect of green marketing on perceived quality, green satisfaction, and green trust, the effect of perceived quality on green satisfaction, and the effect of green satisfaction on green trust. Those effects needs to be investigated in order to know how far the effects of green marketing and to ensure whether green marketing is well accepted or not by the market in motorcycle industry. Scope of this research is also limited to the user of fuel injection motorcycle in Jakarta for Honda and Yamaha who involved as decision maker when the motorcycle is purchased. Sampling technique used in this research is quota sampling and the analysis method is structural equation modeling (SEM. The findings of this research are: green marketing has a significant direct effect on perceived quality, perceived quality has a significant direct effect on green satisfaction, green satisfaction has a significant direct effect on green trust, green marketing has a significant direct and indirect effect on green satisfaction, and green marketing has a significant direct and indirect effect on green trust. All of those effects are found to be positive effects.

  2. Marketing Green Fertilizers: Insights into Consumer Preferences

    OpenAIRE

    Johannes Dahlin; Verena Halbherr; Peter Kurz; Michael Nelles; Carsten Herbes

    2016-01-01

    In an effort to support the long-term viability of the bioenergy industry through an end market for digestate, we investigated purchasing preferences for fertilizer product features in the home gardening market. We conducted a discrete choice experiment (DCE), presenting 504 respondents with a total of 6048 product attribute choices in a simulated context that replicated the tradeoff decisions made in the real marketplace. We analyzed the choice data using a hierarchical Bayes estimate to gen...

  3. Marketing Green Fertilizers: Insights into Consumer Preferences

    Directory of Open Access Journals (Sweden)

    Johannes Dahlin

    2016-11-01

    Full Text Available In an effort to support the long-term viability of the bioenergy industry through an end market for digestate, we investigated purchasing preferences for fertilizer product features in the home gardening market. We conducted a discrete choice experiment (DCE, presenting 504 respondents with a total of 6048 product attribute choices in a simulated context that replicated the tradeoff decisions made in the real marketplace. We analyzed the choice data using a hierarchical Bayes estimate to generate part-worth utilities for fertilizer product attributes. We then conducted a latent class analysis to identify market segments that could be expected to respond to differentiated product design strategies. We were able to quantify both purchasing preferences for fertilizer product attributes as well as the importance of each attribute to the perceived utility of a product. We were further able to identify five distinct market segments that make clear the potential for differentiated strategies in the home gardening market. We found both negative and positive price sensitivities, with sociodemographically distinct subgroups that favored low-, mid-, and high-priced products. We also found purchasing preferences for brand status, product labeling and nutrient values. Our results provide insights that should help product managers in the biogas industry develop marketing strategies to integrate digestate into a sustainable energy production system.

  4. From the ecological niche to the mass market with 'Green Power Marketing' - 1st European Conference on Green Power Marketing 2001

    International Nuclear Information System (INIS)

    2001-01-01

    This report summarises the information presented at the European Conference on Green Power Marketing held in 2001 in St. Moritz, Switzerland. It takes a look at the market chances of ecologically produced electricity for use in Switzerland and for export. The opinions of experts from the areas of research, business, politics, marketing and non-governmental organisations that were presented at the meeting are summarised. European perspectives and trends in the USA are discussed and examples of green power marketing in the USA and Holland are given. Marketing issues and price policies are discussed, as are labelling strategies and customer perception of 'Green Power' issues. Also, sales issues including e-marketing, power-market rules and certificate trading are dealt with

  5. GREEN MARKETING TO MEET CONSUMER DEMANDS AND SUSTAINABLE DEVELOPMENT-CHALLENGES AND OPPORTUNITIES

    OpenAIRE

    M. D. Pradeep; Akhilesh Suresh A Kuckian

    2016-01-01

    Green Marketing has evolved special implications in the modern market. Green indicates purity by means of quality, fairprice and worthy in dealings. Green marketing focus to market eco-friendly products to satisfy the needs and wants of customers. It adopts innovative techniques of product modification, dynamic product processes, maintaining sustainability and diversified ways of advertising etc. The vision of Green marketing is doing business along with protecting ecological environment. Pre...

  6. Green power programs in Canada : 2003 : overview of Government green power policies, utility green power implementation initiatives, green power and certificate marketing programs, and their benefits

    International Nuclear Information System (INIS)

    Whitmore, J.; Bramley, M.; Holmes, R.

    2004-09-01

    Green power is defined as electricity produced from renewable sources, and whose production has low adverse impacts on the environment, human health and communities. Green power has near-zero greenhouse gas (GHG) emissions and includes sources such as wind, hydro, and solar power. It offers several environmental benefits, as well as the enhancement of energy security, regional development, economic diversification and the creation of skilled jobs. There are four categories of programs related to green power development in Canada: government green power policies, utility green power development programs, green power marketing initiatives, and green power certificate marketing initiatives. Most of the activities in Canada associated with these four categories in 2003 were discussed in this report. However, difficulties with quantification prevented the inclusion of some green power activities such as (1) the generation of green power not certified or identified by the generator as green power, (2) industry or residential self-generation, (3) net metering, and (4) small government programs. Green power generation facilities in 2003 totaled 775 MW of capacity compared to 539 MW in 2002. Hydro capacity represented 41 per cent, followed by wind capacity at 40 per cent and wood waste at 17 per cent. Most of the green power generation facilities in 2003 were located in Alberta, followed by British Columbia, Ontario and Quebec. 230 refs., 8 tabs., 1 fig

  7. Impact of Green Marketing on Purchase Intention: An Empirical Study from Pakistan

    OpenAIRE

    Muhammad Rizwan; Arslan Aslam; Mujeeb ur Rahman; Naqash Ahmad; Usman Sarwar; Tehseen Asghar

    2013-01-01

    The purpose of this study is to know the role of green perceived value, green risk and green trust on purchase intention of green product. This study applies four basic concepts of green market i.e green perceived value, green perceived risk, green perceived trust and green purchase intention. In addition, this study emphasizes this use of green marketing in different big firms all over the world. There was a survey upon this research with the help of questionnaire taking the view of the peop...

  8. Green pricing: Customer-oriented marketing of the electricity industry

    International Nuclear Information System (INIS)

    Weller, T.

    1998-01-01

    There are at present about 15 established projects launched by energy suppliers in Germany which deserve to be called ''green pricing'' marketing strategies, and about an equal number of further projects at various stages of development which also offer as a ''green'' incentive for customers electricity from renewable energy sources. Worldwide, there are about 50 established green pricing projects, offered primarily in the USA, Switzerland and the Netherlands, and in Germany. The targeted customers of these projects for the time being are exclusively households that cannot easily switch over to other than their local suppliers. It can be expected that with progressive market liberalisation in Great Britain, the USA and, finally, in Germany, competition for this customer group will rapidly increase the number of green pricing marketing projects in these countries. This is why the article here presents a thorough analysis of the specific features of green pricing contracts, their impact on enhanced development and application of the technology for electricity generation from renewables, and a forecast on future developments. (orig./CB) [de

  9. Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing

    OpenAIRE

    Handayani, Wiwik

    2017-01-01

    This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this rese...

  10. Green Power Marketing in the United States: A Status Report (2009 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Sumner, J.

    2010-09-01

    This report documents green power marketing activities and trends in the United States. First, aggregate green power sales data for all voluntary purchase markets across the United States are presented. Next, we summarize data on utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. Finally, this is followed by a discussion of key market trends and issues. The data presented in this report are based primarily on figures provided to NREL by utilities and independent renewable energy marketers.

  11. Green Power Marketing in the United States. A Status Report (2009 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Sumner, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2010-09-01

    This report documents green power marketing activities and trends in the United States. First, aggregate green power sales data for all voluntary purchase markets across the United States are presented. Next, we summarize data on utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. Finally, this is followed by a discussion of key market trends and issues. The data presented in this report are based primarily on figures provided to NREL by utilities and independent renewable energy marketers.

  12. Green Power Marketing in the United States. A Status Report (Tenth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Dagher, Leila [National Renewable Energy Lab. (NREL), Golden, CO (United States); Swezey, Blair [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2007-12-01

    This report documents green power marketing activities and trends in the United States, focusing on consumer decisions to purchase electricity supplied from renewable energy sources and how this choice represents a powerful market support mechanism for renewable energy development. The report presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity markets, on green power marketing activity in competitive electricity markets, and green power sold to voluntary purchasers in the form of renewable energy certificates. It also includes a discussion of key market trends and issues.

  13. Green Power Marketing in the United States: A Status Report (Tenth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Dagher, L.; Swezey, B.

    2007-12-01

    This report documents green power marketing activities and trends in the United States, focusing on consumer decisions to purchase electricity supplied from renewable energy sources and how this choice represents a powerful market support mechanism for renewable energy development. The report presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity markets, on green power marketing activity in competitive electricity markets, and green power sold to voluntary purchasers in the form of renewable energy certificates. It also includes a discussion of key market trends and issues.

  14. LABOR MARKET IN WORLDWIDE GREENING ECONOMY: RESTRUCTURING AND DEVELOPMENT PROBLEMS

    Directory of Open Access Journals (Sweden)

    L. Gatska

    2014-12-01

    Full Text Available Labor market is affected by ecologization processes in economy both nationally and globally. Positive and negative effects of this process are analyzed in this article. We defined 5 main areas where labor market is affected by "greening" processes: 1 еcologization create new workplaces for producing "green" goods; for implementation and support of ecology-friendly technical processes; in traditional business areas, connected to "greens"; 2 іt provide changes of overall employment rate; 3 labor market structure transform due to new ecology tendencies; 4 current workplaces become "greener", especially positions, connected to ecology; 5 it causes widespread social integration. We made a conclusion that the total effect of this process on labor market will depend on many economic and political factors. Number and quality of created workplaces will highly depend on level of demand for such specialists and on elasticity of employment. It will correlate with the number of workplaces, lost in traditional industries. Sum of gross benefits and damages will be equal to number of employees, who "green" their work conditions or will be forced to change their jobs at all.

  15. Selling wind: Lessons in green niche marketing

    Science.gov (United States)

    Worden, Gregory Edward

    Concern about global warming, energy independence, and threats to oil supply have increased attention on wind and other forms of renewable energy. Yet after more than twenty years, the wind industry remains dependent on government interventions. This research examined the potential of renewable energy credits (RECs) to help wind energy become profitable. Messages used to promote wind and solar energy RECs were compared with those for sustainable building materials. Findings confirm a still immature approach to marketing and sales. None of those interviewed either recognized the value of or had taken action to ensure customer retention nor recognized the role socially conscious and active consumers might play in promoting and helping develop the industry. Recommended actions include continuing research on effective marketing strategies and development of a coordinated industry message.

  16. Media attention and the market for "green" consumer products

    DEFF Research Database (Denmark)

    Thøgersen, John

    Environmental protection has been an issue with remarkable staying power on the public agenda in Europe and North America in the past two to three decades (Dunlap, 2002) and many companies have prospered by seizing the opportunities offered by the growing "green" market. However, now...... of drama, and misconduct in businesses with a "green" image has a taste of hypocrisy, both of which make for highly newsworthy events. Hence, despite a large and loyal customer base, many "green" companies now find themselves in a much more hostile environment than a decade ago....... there are signs of a general "counter attack" being or-chestrated against the "greens." In this paper I survey the evidence regarding an "issue-attention" cycle (Downs, 1972) in environmental concern in Western Europe and North America and discus the role of the news media in creating the cycle. It is well...

  17. Green power programs in Canada : 2002 : Overview of Government green power policies, utility green power development programs, green power and certificate marketing initiatives, and their benefits

    International Nuclear Information System (INIS)

    Bramley, M.; Boustie, S.; Vadgama, J.; Wieler, C.; Pape-Salmon, A.; Holmes, R.

    2003-11-01

    Green power is generally defined as electricity produced from renewable sources, and whose production has low adverse impacts on the environment, human health and communities. Green power has near-zero greenhouse gas (GHG) emissions and includes sources such as wind, hydro, and solar power. Green power offers several environmental benefits, as well as the enhancement of energy security, regional development, economic diversification and the creation of skilled jobs. There are four categories of programs related to green power development in Canada: government green power policies, utility green power development programs, green power marketing initiatives, and green power certificate marketing initiatives. Most of the activities associated with these four categories in 2002 were discussed in this report. However, difficulties with quantification prevented the inclusion of some green power activities in the report, such as (1) the generation of green power not certified or identified by the generator as green power, (2) industry or residential self-generation, (3) net metering, and (4) small government programs. Each category was presented in detail. The information included in the report was based on surveys sent to each program proponent. Follow-up communications and other publicly available information was also included. New programs operating in 2003 or currently under development were listed. refs., 8 tabs

  18. Status and Trends in the U.S. Voluntary Green Power Market (2016 Data)

    Energy Technology Data Exchange (ETDEWEB)

    OShaughnessy, Eric J [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Volpi, Christina M [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Heeter, Jenny S [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Cook, Jeffrey J [National Renewable Energy Laboratory (NREL), Golden, CO (United States)

    2017-10-02

    Annual report of sales and number of customers in voluntary green power markets, including utility green pricing programs, utility green partnerships, competitive suppliers, unbundled renewable energy certificates, community choice aggregations, power purchase agreements, and community solar.

  19. Analisis Green Product dan Green Marketing Strategy terhadap Keputusan Pembelian Produk The Body Shop di Manado Town Square

    OpenAIRE

    Soegoto, Agus Supandi; Lapian, Joyce; Ahmad, Fahlis

    2016-01-01

    : Pemasaran hijau (green marketing) akhir-akhir ini sudah merupakan trend di berbagai negara. Produk hijau (green product) semakin diminati karena pergeseran pola hidup dari produk yang instan ke produk yang menggunakan bahan alami dan baik untuk lingkungan. Untuk memenangkan persaingan Perusahaan harus mempunyai strategi yang tepat untuk memasarkan produknya. Penelitian ini bertujuan untuk mengetahui apakah Green Product dan Green Marketing Strategy secara simultan dan parsial apakah berpen...

  20. 2nd European Conference on Green Power Marketing 2002

    International Nuclear Information System (INIS)

    2002-01-01

    This report summarises the information presented at the European Conference on Green Power Marketing held in 2002 in St. Moritz, Switzerland. It takes a look at the market chances of ecologically produced electricity for use in Switzerland and for export. The opinions of experts from the areas of research, business, politics, marketing and non-governmental organisations that were presented at the meeting are summarised. International perspectives and trends are discussed and strategies and management issues are examined. Product and price policies are discussed, as are instruments for the communication of 'Green Power' issues. Also, issues concerning customer needs, renewable energy sources, climate change and sustainability are dealt with and the situation in Australia is looked at

  1. Environmental Policy in a Green Market

    International Nuclear Information System (INIS)

    Moraga-Gonzalez, J. Luis; Padron-Fumero, N.

    2002-01-01

    This paper studies the impact of some frequently-used environmental policies in a duopolistic market where purchasers are willing to pay more for less polluting goods. When consumers differ in their environmental awareness, a cleaner and a dirtier variant coexist in equilibrium. The higher the average willingness-to-pay for the good, the lower are variants' unit emissions but the higher are industrial aggregate effluents. A maximum unit emission standard reduces unit emissions of both variants, but boosts firms' sales and consequently increases industrial aggregate emissions. As a result, social welfare may be reduced. We also explore the effects of technological subsidies and product charges, including differentiation of charges

  2. Lemon Effect of Green Agricultural Products and Its Marketing Strategy

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    The paper introduces the lemon effect of green agricultural products,analyzes the formation reasons of the lemon effect of green agricul-tural products and summarizes problems brought by the effect,such as malicious deception and high price.The paper proposes countermeasures toavoid the lemon effect of green agricultural products from a perspective of marketing.The first is to strengthen the quality supervision of green agri-cultural products,upgrade the quality of products,and build up branded products.The government should foster the main body of the products andguide the main body to realize the importance of brand construction and management.The second is to construct a sales channel system of greenagricultural products,making use of the trading center of modern green agricultural products to sell products,developing a long term partnershipwith processing industries,big supermarket and restaurants,making use of internet and selling products online and offline.The third is to propagatethe products.Make a good use of advertisement,personal sales,propagation and public relations to accelerate the healthy development of greenagricultural market.

  3. Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing

    Directory of Open Access Journals (Sweden)

    Wiwik Handayani

    2017-09-01

    Full Text Available This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this research is to test the influence of consumer attitude of green products towards purchase intention. Hypothesis testing using Partial Least Square (PLS. The result of analysis show that there is influence among consumer attitude of green product towards consumer purchase intention significantly.

  4. Status and Trends in the U.S. Voluntary Green Power Market (2015 Data)

    Energy Technology Data Exchange (ETDEWEB)

    O' Shaughnessy, Eric [National Renewable Energy Lab. (NREL), Golden, CO (United States); Liu, Chang [National Renewable Energy Lab. (NREL), Golden, CO (United States); Heeter, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2016-10-01

    The voluntary green power market refers to the sale and procurement of renewable energy for voluntary purposes by residential and commercial customers. This report reviews seven green power procurement mechanisms: utility green pricing programs, utility green tariffs, voluntary unbundled renewable energy certificates, competitive supplier green power, community choice aggregations, voluntary power purchase agreements (PPAs), and community solar. This report details the status of trends of those seven green power procurement mechanisms in 2015. Three trends -- significant growth of the voluntary PPA project pipeline, innovative green power mechanisms developed by utilities, and geographic expansion of green power mechanisms -- suggest that the green power market is likely to continue to grow in coming years.

  5. Environmental Policy in a Green Market

    Energy Technology Data Exchange (ETDEWEB)

    Moraga-Gonzalez, J. Luis [Erasmus University and Tinbergen Institute, Burg. Oudlaan 50, P.O. Box 1738, 3000 DR Rotterdam (Netherlands); Padron-Fumero, N. [Dept. de Economia de las Instituciones y Estadistica, Universidad de La Laguna, Facultad de CC.EE, Campus de Guajara, 38071 La Laguna, Santa Cruz de Tenerife (Spain)

    2002-07-01

    This paper studies the impact of some frequently-used environmental policies in a duopolistic market where purchasers are willing to pay more for less polluting goods. When consumers differ in their environmental awareness, a cleaner and a dirtier variant coexist in equilibrium. The higher the average willingness-to-pay for the good, the lower are variants' unit emissions but the higher are industrial aggregate effluents. A maximum unit emission standard reduces unit emissions of both variants, but boosts firms' sales and consequently increases industrial aggregate emissions. As a result, social welfare may be reduced. We also explore the effects of technological subsidies and product charges, including differentiation of charges.

  6. THE NEW RULES OF GREEN MARKETING- A BOOK REVIEW

    OpenAIRE

    Raluca-Mihaela SANDU

    2016-01-01

    This paper’s purpose is to provide a review of the book ”The New Rules of Green Marketing. Strategies, Tools and Inspiration for Sustainable Branding” (2011) written by Jacquelyn A. Ottman. In this sense, the book is analyzed from a personal point of view, but exposed as objective as possible. In recent years, people’s attitude changed from skepticism to positivism in what concerns green products and the trend is to include them into their lives as usual commodities. This book essentializes t...

  7. Investigating the effects of green marketing on development of brand fascination

    Directory of Open Access Journals (Sweden)

    Hamed Abbasi

    2014-04-01

    Full Text Available This paper investigates the effects of different green marketing on brand fascination for a south Korean electronic producer, Samsung. The proposed study designs two questionnaires, one for measuring the effects of green marketing and the other for brand fascination in Likert scale. Cronbach alphas for green marketing and brand fascination are calculated as 0.72 and 0.79, respectively. The study has been implemented among 385 regular customers of Samsung’s electronic devices. Using Spearman correlation ratio as well as stepwise regression analysis, the study has concluded that two components of green marketing including green product and green promotion influence positively on brand fascination, positively.

  8. The Italian Green Certificates market between uncertainty and opportunities

    International Nuclear Information System (INIS)

    Lorenzoni, Arturo

    2003-01-01

    With the overall reform of the electricity industry in 1999, Italy has started the implementation of a new support mechanism for renewable energy sources that is based upon a Green Certificates market. Such certificates will be delivered for 8 years for electricity production to renewable power plants commissioned after 31 March 1999. All the electricity production based on non-renewable energy sources and import have an obligation to cover 2% of its total with Green Certificates. This support mechanism is open to foreign production, but only from countries with reciprocal opportunities for Italian production. The new market has formally started on January 2002, even if some important rules have not yet been defined. This paper describes the new support mechanism, investigates the critical aspects for its activation and shows some possible trends for the quantity of the supplied certificates and their prices in the coming years

  9. Incidences and Analyses of Green Marketing Strategy in Colombian Exports Incidences and Analyses of Green Marketing Strategy in Colombian Exports

    Directory of Open Access Journals (Sweden)

    Anne Marie Zwerg-Villegas

    2008-12-01

    Full Text Available As environmental awareness plays a more prominent role in purchasing decisions, as consumers demand improved corporate responsibility, and as national governments implement regulation of not just the immediate firm’s environmental impact, but instead on the impact throughout the value chain; those corporations which participate in green marketing strategies will be positioned for marketplace competitive advantage. This paper takes the reader through a literature review to define green marketing and applies the term to Colombian exporting firms recognized for their environmental practices or products. A survey of seventy-five small and medium sized Colombian exporters determines usage and perceptions of green marketing practices. Research indicates that Colombian small and medium sized firms do not yet feel market pressures to adopt green marketing strategies, but do so based on corporate level ethics.Mientras la conciencia ambiental juega un papel más importante en las decisiones decompra, los consumidores demandan mejoras en la responsabilidad corporativa y losgobiernos nacionales implementan legislación para reglamentar no solo el impactoambiental de la empresa inmediata sino también de la cadena de valor entera; lascorporaciones que participan en estrategias de mercadeo verde se posicionarán parala ventaja competitiva en el mercado. Esta obra lleva al lector por un recuento literariopara definir al mercadeo verde y después aplica el término a empresas colombianas exportadoras reconocidas por sus prácticas o productos ambientales. La encuestade setenticinco pequeñas y medianas empresas exportadoras determina el uso ypercepciones de las prácticas de mercadeo verde. La investigación demuestra queempresas pequeñas y medianas colombianas no sienten presiones del mercado poradoptar estrategias verdes sino se hace por ética corporativa.

  10. Determinant Factors of Green Marketing Adoption in the Hospitality Sector

    OpenAIRE

    Vlad, Liviu B.; Vasile, Dragos C.; Macovei, Octav-Ionut; Tuclea, Claudia E.

    2016-01-01

    Green marketing is falling into the category of answers provided by the business world to the requirement to combine the economic development with the preservation of natural resources which represents a pressing concern of the modern times. In this context, the hospitality sector is facing as well an increasing pressure to pay attention to environmental issues, hotel organizations are increasingly tending to use environmentally friendly products and services, and to implement programs to man...

  11. Norms and economic motivation in the Swedish green electricity market

    International Nuclear Information System (INIS)

    Ek, Kristina; Soederholm, Patrik

    2008-01-01

    The purpose of this paper is to provide an econometric analysis of the most important determinants of Swedish households' choice to pay a price premium for 'green' electricity. We draw on recent developments in the literature on integrating norm-motivated behavior into neoclassical consumer theory, and assume that individuals have a preference for keeping a self-image as a morally responsible person. Consumer behavior in the 'green market place' will then be heavily determined by how purchases of different goods affect this self-image. The analysis is based on postal survey responses from 655 Swedish households, which are analyzed within a binary choice econometric framework. The results indicate that the impact of choosing 'green' on the household budget largely influences the choice between 'green' and 'brown' electricity, as does the degree of perceived personal responsibility for the issue and the felt ability to affect the outcome in a positive way. We find limited support for the notion that perceptions about others' behavior in general affect individual moral norms and ultimately expressed behavior, but this is also complemented by the influence of explicit social influence. The difficulty in observing others' purchases makes it however difficult to distinguish between social and moral norms in the case of 'green' electricity. (author)

  12. Norms and economic motivation in the Swedish green electricity market

    Energy Technology Data Exchange (ETDEWEB)

    Ek, Kristina; Soederholm, Patrik [Luleaa University of Technology, Economics Unit, 971 87 Luleaa (Sweden)

    2008-12-01

    The purpose of this paper is to provide an econometric analysis of the most important determinants of Swedish households' choice to pay a price premium for 'green' electricity. We draw on recent developments in the literature on integrating norm-motivated behavior into neoclassical consumer theory, and assume that individuals have a preference for keeping a self-image as a morally responsible person. Consumer behavior in the 'green market place' will then be heavily determined by how purchases of different goods affect this self-image. The analysis is based on postal survey responses from 655 Swedish households, which are analyzed within a binary choice econometric framework. The results indicate that the impact of choosing 'green' on the household budget largely influences the choice between 'green' and 'brown' electricity, as does the degree of perceived personal responsibility for the issue and the felt ability to affect the outcome in a positive way. We find limited support for the notion that perceptions about others' behavior in general affect individual moral norms and ultimately expressed behavior, but this is also complemented by the influence of explicit social influence. The difficulty in observing others' purchases makes it however difficult to distinguish between social and moral norms in the case of 'green' electricity. (author)

  13. Provision of Renewable Energy using Green Certificates: Market Power and Limit Pricing

    Energy Technology Data Exchange (ETDEWEB)

    Amundsen, Eirik S.; Nese, Gjermund

    2002-07-01

    We formulate an analytic equilibrium model for simultaneously functioning electricity market and a market for Green Certificates. The major focus of the paper is the effect of market power in a Green Certificate system. One of the main results from the analysis is that the certificate system faced with market power basically may collapse into a system of per unit subsidies (author)

  14. Organizing and operating the green certificates market in Romania

    International Nuclear Information System (INIS)

    Jisa, Mihaela; Sandulescu, Alexandru; Stanciulescu, Georgeta; Stanciu, Nadina

    2006-01-01

    The promotion of electricity produced from renewable energy sources, RES, represents an imperative of the present period of time justified by the environment protection, the increasing of energy independence against the imports - through the diversification of energy supply sources - as well as economic and social reasons. The Directive 2001/77/EC of the European Parliament and the Council on the promotion of electricity produced from renewable energy sources in the internal electricity market represents the first step of European Union in complying with the Kyoto targets of reducing the greenhouse gases. Romania was one of the first EU candidate countries transposing the Directive 2001/77/EC provisions into its own legislation (see Governmental Decision - GD no. 443/2003 amended by GD no.958/2005). The indicative target for 2010 was fixed at 33%, representing the share of E-RES in the gross national electricity consumption. The contents of the paper is as follows: 1. Introduction; 2. Legal Framework; 2.1. Primary legislation on RES; 2.2. Secondary legislation on RES; 3. The E-RES Promotion system in Romania; 4. The Operation of green certificates market; 4.1. Setting up the mandatory quotas; 4.2. Qualify the E-RES; 4.3. Issuing the green certificates; 4.4. Trading the green certificates; 4.5. Competencies and attributions regarding the organisation and operation of the green certificates market; 4.6. The allocation of the money obtained from suppliers for non-purchased green certificates to fulfil the imposed mandatory quota; 5. The results of the GCs transactions on the centralized market; 6. Conclusion. The paper concludes by underlining that: - the legal framework of regulation is complete and it ensures the operating of promotion system of E-RES; - eighteen suppliers did not comply with their annual mandatory quota (752 green certificates); - the Romanian indicative target for 2010 regarding the share of E-RES in the gross national electricity consumption was

  15. Green marketing impact on a company’s success : studying the case of Patagonia

    OpenAIRE

    Ventura, Manuel Robles Machado Simões

    2016-01-01

    The increased demand for products with low environmental impact has increased the number of green marketing campaigns released during the last years. However, the impact of green marketing in companies’ performance is not clear. It mainly depends on the company’s characteristics and the perceived honesty of their green claims. Thus, the present study aimed to analyze the impact of green marketing in a particular company, Patagonia. Patagonia is recognized as a pioneer in corporate environment...

  16. Green power: marketing departments on the starting blocks -- more and more consumers want to buy green power

    International Nuclear Information System (INIS)

    Hawkins, A.C.

    2001-01-01

    This article reviews the increasing efforts being made by Swiss electricity utilities to provide their customers with electricity generated from renewable resources. The article discusses various green power labelling schemes that aim to provide quality assurance and guarantee that customers can buy power produced from renewable resources. Price developments for wind and solar power and market development prospects for green power in general are discussed. The use of green power's positive image in the utilities' marketing strategies is examined

  17. The Green Marketing at Work: The Push-Pull Effects of the Green Communication Strategies

    OpenAIRE

    Victor Danciu

    2012-01-01

    The constant deterioration of the environment and the bad effects on the quality of life cause many challenges for the businesses, consumers and governments. These require a new philosophy of living and new solutions which must be incorporated in the concept of sustainable development. The goal of this paper is to outline the particular effects of putting into practice a new green marketing paradigm which should incorporate the sustainable development issue. We emphasize the contribution of t...

  18. Interactions between the power and green certificate markets

    International Nuclear Information System (INIS)

    Jensen, S.G.; Skytte, K.

    2002-01-01

    The current trend of liberalising the power markets is combined with ambitious deployment plans for power production based on renewable energy supplies. A new policy scheme to ensure this extension has been developed in the form of a green certificate system, with a politically determined target of deployment. In such a system, producers of renewably based electricity receive tradable certificates in proportion to the electricity they produce. The producer can thereby sell these certificates and receive additional revenue apart from the power price. This paper studies the price and consumption effects of such a system. With a simple model we show that the effects are ambiguous. This ambiguity is caused by the interaction between the two markets. Therefore, the green certificate system is difficult to manage if the State has parallel energy targets, such as a desired deployment of renewably based energy and a stabilisation or reduction of the energy consumption. In addition, this complicates the regulation through a deployment target of renewably based power production, as the regulator has to be aware of the different effects, which follow a specific target. Until now, these effects have not been considered in the analyses of the green certificate system when introducing the system, even though it might have considerable consequences for the success of the system. (author)

  19. Financial risks for green electricity investors and producers in a tradable green certificate market

    International Nuclear Information System (INIS)

    Lemming, Jacob

    2003-01-01

    This paper analyzes financial risks in a market for tradable green certificates (TGC) from two perspectives; existing renewable producers and potential investors in new renewable electricity generation capacity. The equilibrium pricing mechanism for a consumer-based TGC market is described and a market with wind turbines as the sole renewable technology is analyzed. In this framework, TGC prices and fluctuations in production from wind turbines will be negatively correlated and, as a result, TGC price fluctuations can actually help decrease the total financial risk. Based on this recognition, analytical expressions for revenue-variance-minimizing trading strategies are derived and an analysis of the demand and supply for financial hedging is used to show that forward contracts will be traded at a risk premium

  20. Fair Division of Costs in Green Energy Markets

    DEFF Research Database (Denmark)

    Hougaard, Jens Leth; Kronborg, Dorte; Smilgins, Aleksandrs

    2017-01-01

    This paper considers cost allocation in networks where agents are characterized by stochastic demand and supply of a non-storable good, e.g. green energy. The grid itself creates possibilities of exchanging energy between agents and we propose to allocate common costs in proportion to the economi...... gain of being part of the grid. Our model includes a set of fundamental requirements for the associated trading platform. In particular, it is argued that a suitable mechanism deviates from a traditional market. The approach is illustrated by simulations....

  1. Renewable Generators' Consortium: ensuring a market for green electricity

    International Nuclear Information System (INIS)

    1999-03-01

    This project summary focuses on the objectives and key achievements of the Renewable Generators Consortium (RGC) which was established to help renewable energy projects under the Non-Fossil Fuel Obligation (NFFO) to continue to generate in the open liberated post-1998 electricity market. The background to the NFFO is traced, and the development of the Consortium, and the attitudes of generators and suppliers to the Consortium are discussed along with the advantages of collective negotiations through the RGC, the Heads of Terms negotiations, and the success of RGC which has demonstrated the demand for green electricity

  2. Green Marketing fot Information Technology: Perceptions of it Professionals’ Attitudes and Behaviours and Actions to Increase Green Marketing in this Sector.

    OpenAIRE

    Bruno Roberto Viana Castro; Luiz Rodrigo Cunha Moura; Nina Rosa da Silveira Cunha; Ruth Rebello Pires

    2016-01-01

    Increased environmental awareness has been deeply affecting consumer behaviour and increasing green marketing importance for organizations. The aim of this study is to analyze the IT professionals (Information Technology) perception about actions related to green marketing (considering environmental issues in all product marketing stages, since production, through the use and disposal by the consumer) and propose socially planned changes so they can maintain or enhance practices related to gr...

  3. Research on the Development of Green Finance in Shenzhen to Boost the Carbon Trading Market

    Science.gov (United States)

    Zhou, Jiping; Xiong, Siqin; Zhou, Yucheng; Zou, Zijian; Ma, Xiaoming

    2017-08-01

    This paper analyses the current development situations of Shenzhen carbon trading market and China’s green finance, and makes the policy recommendations for promoting the carbon trading market by developing green finance in Shenzhen. Shenzhen should take the lead in driving the localized application of green principle, and formulate Shenzhen green bond guidelines ASAP, to promote carbon trading associated enterprises to finance by using green bonds; it shall work to lower the threshold for financial institutions to participate in carbon trading market, and explore development of carbon derivatives.

  4. Green electricity in the market place: the policy challenge

    International Nuclear Information System (INIS)

    Fuchs, D.A.

    2002-01-01

    The paper explores the implications of the liberalization of electricity markets in Europe and North America for policy means and mechanisms to enhance the market penetration of renewables. Applying a (co-) evolutionary approach, the argument highlights the need for policy intervention to help producers and consumers move out of technological trajectories favoring non-renewable electricity. On the production side, energy generation is locked into the central power station system deriving from more than a hundred years of technological developments along a specific system trajectory. On the consumption side, the locked-in effect results from a similarly long experience with electricity provision by monopoly suppliers and the associated lack of consumer choice and responsibility for product differentiation. As the analysis shows, policy strategies targeting both the production and consumption sides of the electricity market are needed for effective intervention. Furthermore, policy strategies should draw on a clear analysis of the inertia and dynamism underlying the production and consumption of electricity. In the light of such evolutionary dynamics, the analysis demonstrates the insufficiency of the policy approaches currently employed to foster the market share of renewables based electricity. Instead, the authors suggest a reflexive policy approach to initiate and support a reorientation towards green electricity, emphasizing the need for learning and communication between and among societal sectors. (author)

  5. Green electricity in the market place: the policy challenge

    Energy Technology Data Exchange (ETDEWEB)

    Fuchs, D.A. [Ludwig-Maximilians-University, Munich (Germany). Faculty of International Relations; Arentsen, M.J. [University of Twente, Enschede (Netherlands)

    2002-05-01

    The paper explores the implications of the liberalization of electricity markets in Europe and North America for policy means and mechanisms to enhance the market penetration of renewables. Applying a (co-) evolutionary approach, the argument highlights the need for policy intervention to help producers and consumers move out of technological trajectories favoring non-renewable electricity. On the production side, energy generation is locked into the central power station system deriving from more than a hundred years of technological developments along a specific system trajectory. On the consumption side, the locked-in effect results from a similarly long experience with electricity provision by monopoly suppliers and the associated lack of consumer choice and responsibility for product differentiation. As the analysis shows, policy strategies targeting both the production and consumption sides of the electricity market are needed for effective intervention. Furthermore, policy strategies should draw on a clear analysis of the inertia and dynamism underlying the production and consumption of electricity. In the light of such evolutionary dynamics, the analysis demonstrates the insufficiency of the policy approaches currently employed to foster the market share of renewables based electricity. Instead, the authors suggest a reflexive policy approach to initiate and support a reorientation towards green electricity, emphasizing the need for learning and communication between and among societal sectors. (author)

  6. Green power marketing : fasten your seat belt, the ride has begun

    Energy Technology Data Exchange (ETDEWEB)

    Brown, J. [Enron Wind Development Corp., Tehachapi, CA (United States)

    1998-12-31

    A review of the status of the renewable energy markets in California was provided. Public response in California has been very favourable to `green` power. Approximately 50 per cent of residential consumers have chosen a green product. Only one marketer is actively offering a non-green product. The major players in the California green market are Enron Wind Development Corp, PG and E Energy Services, Edison Source, and Green Mountain Energy Resources. A 1.5 cents per kWh green product credit rebated by the Public Utilities Commission through 1999 has been a useful marketing tool. A comparison was made between the California green market and the green market in Pennsylvania. Green market opportunities for Massachusetts, Arizona, and New York were also briefly reviewed. To make successful inroads into the energy market with green energy the following conditions are considered essential: choice for all consumers, meaningful affiliate standards, unbundling of revenue cycle services, no artificial barriers to entry, shopping credit, customer education and reasonable, meaningful disclosure protocols.

  7. Green power marketing : fasten your seat belt, the ride has begun

    International Nuclear Information System (INIS)

    Brown, J.

    1998-01-01

    A review of the status of the renewable energy markets in California was provided. Public response in California has been very favourable to 'green' power. Approximately 50 per cent of residential consumers have chosen a green product. Only one marketer is actively offering a non-green product. The major players in the California green market are Enron Wind Development Corp, PG and E Energy Services, Edison Source, and Green Mountain Energy Resources. A 1.5 cents per kWh green product credit rebated by the Public Utilities Commission through 1999 has been a useful marketing tool. A comparison was made between the California green market and the green market in Pennsylvania. Green market opportunities for Massachusetts, Arizona, and New York were also briefly reviewed. To make successful inroads into the energy market with green energy the following conditions are considered essential: choice for all consumers, meaningful affiliate standards, unbundling of revenue cycle services, no artificial barriers to entry, shopping credit, customer education and reasonable, meaningful disclosure protocols

  8. Analysis of the green certificate market; Ein analyse av den groene sertifikatmarknaden

    Energy Technology Data Exchange (ETDEWEB)

    Storeboe, Inger Oeydis

    2001-04-01

    This report studies the advantages and disadvantages of a separate financial market for the environmental advantages in the production of electricity from renewable energy sources. This market solution is evaluated against other financial systems used to promote the production of green electricity. By starting from a general equilibrium model for the green certificate market, the report discusses how the adaptation in the certificate market is influenced by changes in the market conditions. The certificate market is combined with a quota market for carbon dioxide, with and without international trade with electricity and certificate and market power in the production of electricity from renewable energy sources.

  9. Green Marketing fot Information Technology: Perceptions of it Professionals’ Attitudes and Behaviours and Actions to Increase Green Marketing in this Sector.

    Directory of Open Access Journals (Sweden)

    Bruno Roberto Viana Castro

    2016-05-01

    Full Text Available Increased environmental awareness has been deeply affecting consumer behaviour and increasing green marketing importance for organizations. The aim of this study is to analyze the IT professionals (Information Technology perception about actions related to green marketing (considering environmental issues in all product marketing stages, since production, through the use and disposal by the consumer and propose socially planned changes so they can maintain or enhance practices related to green IT actions taken by IT professionals with a focus on environmental sustainability. To this end, we measured the attitudes towards green IT using the Expectancy-Value model beyond its knowledge level about environmental problems and their buying environmentally friendly products. From the results obtained we used the strategies composite typology for social change planned in order to propose actions to change or reinforce  behaviour as regards green marketing on the part of IT professionals. Qualitative surveys were conducted to identify the beliefs and its consequences (attitudes and then quantitative research to measure attitudes, engagement and knowledge about green IT. The results indicate that IT professionals can be considered engaged and positive attitudes towards green marketing. Therefore a reinforcement strategy is suggested through economic and psychological incentives to maintain and foster this behaviour in relation to green IT.

  10. GENERATION Z ATTITUDES TOWARD GREEN MARKETING: A CROSS COUNTRY AND GENDER ANALYSIS

    Directory of Open Access Journals (Sweden)

    BARAN TAMER

    2016-06-01

    Full Text Available In social marketing definition, green marketing is the improvement and marketing of products layout to as far as possible minimize adverse effect level on the physical environment. As for environmental marketing definition, green marketing is defined for organizations endeavour to produce, promote, package and reclaim products in a manner that susceptible or responsive to environmental concerns. In this context we define green marketing performing marketing activities which include product improvement, pricing, promote and placing so as to minimize harm to the environment regardless of sector. Related to this approach it will be made a survey in order to analyse the attitude of young generation toward green marketing. It will be created a questionnaire that could offer a perspective about the behaviour of young people concern the environmental issues and future challenges.

  11. A hedonic price analysis of the outfitter market for trout fishing in the Rocky Mountain West

    Science.gov (United States)

    Heidi M. Pitts; Jennifer A. Thacher; Patricia A. Champ; Robert P. Berrens

    2012-01-01

    Trout is the most popular sport fish in Montana, Wyoming, Colorado, and New Mexico where fishing outfitters bring revenues to many rural economies. This article uses the hedonic pricing method on a monopolistically competitive outfitter market in those four states to examine angler values for trout fishing characteristics. A total of 1,685 fishing trip observations...

  12. Customer choice and green power marketing in the United States: how far can it take us?

    International Nuclear Information System (INIS)

    Wiser, Ryan; Bolinger, Mark; Holt, Edward

    2000-01-01

    This article explores whether and to what extent individuals are willing to voluntarily pay a premium for products that provide public environmental benefits. In particular, we critically review and analyze the status and impacts of U.S. green power marketing to date. Green power marketing - the business of selling electricity products distinguished by their environmental attributes - seeks to develop a private market for renewable energy driven by consumer demand for green products. Debate has centered on the ability of such a market to provide a significant level of support for renewable energy sources. This paper examines experience to date with green power markets in the United States, proving an historical overview, reviewing product offerings, assessing customer response, and calculating overall support for renewable energy. While market research shows that a majority of the populace states a willingness to pay a premium for renewable energy, early experience with green power marketing shows that those attitudes have not yet translated into large-scale behavior change, tracking experience in other environment product markets. While a niche market for green power does exist, the data presented in this paper indicate that the collective impact of customer-driven demand on renewable generation has been modest thus far. Much will need to be done if this market is to play a strong role in supporting renewable energy in the early part of the millennium. Several lessons on how to potentially improve the prospects of green power marketing are therefore discussed. (author)

  13. Green Marketing Mix: A Review of Literature and Direction for Future Research

    OpenAIRE

    Prashant Kumar; Bhimrao Ghodeswar

    2015-01-01

    The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks. As society becomes more concerned with the natural environment, businesses modify their behaviour in an attempt to address society's concerns. Based on the literature review, the conceptual review and direction for futu...

  14. Green electricity market development: Lessons from Europe and the US

    International Nuclear Information System (INIS)

    Gan, Lin; Eskeland, Gunnar S.; Kolshus, Hans H.

    2007-01-01

    This study compares the development and implementation of green electricity policies in Germany, the Netherlands, Sweden, and the United States, a set of countries applying a range of policy instruments to encourage electricity from renewable energy sources. A general tendency is identified that policies shift emphasis from R and D stimulation towards dissemination and market application of renewable energy technologies. We argue that in light of the long term nature of policy goals on energy security, mitigation of climate change, and environmental protection, the applied range of policy instruments may be lacking in providing incentives for the long term development of new technologies. Clarifying policy objectives would allow careful selection of policy instruments, including support for R and D. Improved capacity building for policy implementation is also important

  15. Characterization of Black and Green Tea from Local Market

    Directory of Open Access Journals (Sweden)

    Sonia Ancuta Socaci

    2013-11-01

    Full Text Available The leaves from Camellia sinensis are used from ancient times for preparation of tea but also as raw material for different extracts which are used in food industry as well as in pharmaceutical or cosmetic products. Due to the increasing interest in tea health benefits, the aim of the present study was to characterize several brands of green and black tea found on local market, regarding their content in total phenolic compounds, flavonoids and antioxidant capacity. Total phenolics and flavonoids were determined spectrophotometrically using a modified Folin-Ciocalteu method, respectively a chromogenic system of NaNO2–Al(NO33–NaOH based method. The antioxidant capacity of each tea sample was assessed through the evaluation of free radical scavenging effect on 2,2-diphenyl-1-picrylhydrazyl. The results obtained for the green and black tea samples varied widely, depending on the tea variety. The antioxidant capacity of the analyzed teas ranged between 12.10 and 40.03%RSA, while the total phenolic content was within 2090 and 6080 mg GA/ 100g. The concentrantion in flavonoids was between 9.04 and 15.34 g/100g of tea.

  16. MARKETING STRATEGY FOR START UP BUSINESS OF BROILER PEKING DUCK FARM WITH ECO-GREEN INTEGRATED

    Directory of Open Access Journals (Sweden)

    Silitonga N.

    2018-04-01

    Full Text Available The increasing number and the rate of Banten population growth from year to year make it as a potential market which is quite large for the development of broiler duck farming business in the future. In this case, intensive system broiler Peking duck farming which is integrated, economic, and eco-green intensive, eco-green commonly utilizes Azolla microphylla and flour of pluchea leaves and other germ plasmas as the feed supplements. As a company in Peking duck farming with Eco Green concept, it requires the right marketing strategy to get into the target market. Therefore, the focus of this study is the marketing strategy to start up the business of eco-green integrated Peking duck farming. The results of the analysis of this study are that the marketing strategies used are: objectives and target marketing; analysis of market situation, market size, market share, market description; strategy of marketing, segmenting, targeting, positioning; tactics of marketing, networking, interaction, common interest, experience; CRM, continuity marketing, one to one marketing, partnership; blueprint for building a winning sales force; marketing budget, sales estimation, net marketing contribution.

  17. Status and Trends in the U.S. Voluntary Green Power Market (2012 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Heeter, J.; Nicholas, T.

    2013-10-01

    Voluntary green power markets are those in which consumers and institutions voluntarily purchase renewable energy to match their electricity needs. Voluntary action provides a revenue stream for renewable energy projects and raises consumer awareness of the benefits of renewable energy. These markets continued to exhibit growth and stimulate renewable energy development in 2012. This paper reviews the voluntary market and identifies market trends.

  18. GREEN MARKETING AND SUSTAINABLE DEVELOPMENT – EXPERIENCES FROM REPUBLIC OF SERBIA

    Directory of Open Access Journals (Sweden)

    Radnovic Branislav

    2012-12-01

    Green marketing presents important opportunities for industry and economy of the Republic of Serbia. Therefore Serbian companies must re-define the roles of business and products, as well as joint work with government agencies, consumer groups and NGOs. Serbia is becoming aware of environmental issues, but for green marketing businesses, companies, consumers and government still do not pay enough importance.

  19. The changing value of the `green' label on the US municipal bond market

    Science.gov (United States)

    Karpf, Andreas; Mandel, Antoine

    2018-01-01

    Green bonds are seen as a key instrument to unlock climate finance. While their volume has grown steadily in recent years, the impact of the `green' label on the bond market is poorly understood. Here, we investigate the differences between the yield term structures of green and conventional bonds in the US municipal bond market. We show that, although returns on conventional bonds are on average higher than for green bonds, the differences can largely be explained by the fundamental properties of the bonds. Historically, green bonds have been penalized on the municipal market, being traded at lower prices and higher yields than expected by their credit profiles. In recent years, however, the credit quality of municipal green bonds has increased and the premium turned positive. Green bonds are thus becoming an increasingly attractive investment, with scope to bridge the climate finance gap for mitigation and adaptation.

  20. Green Power Marketing in the United States: A Status Report, Sixth Edition

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Swezey, B.

    2003-10-01

    Voluntary consumer decisions to purchase electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering''green power'' options to their customers. Since then, these products have become more prevalent both from utilities and in states that have introduced competition into their retail electricity markets. Today, nearly 50% of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. Currently, more than 350 investor-owned utilities, rural electric cooperatives, and other publicly owned utilities in 33 states offer green power programs. This report provides an overview of green power marketing activity in the United States. It describes green power product offerings, consumer response, and recent industry trends. The three distinct markets for green power are discussed in turn.

  1. MARKETIZATION OF GREEN FOOD RESOURCES IN FOREST REGION OF THE CHANGBAI MOUNTAINS

    Institute of Scientific and Technical Information of China (English)

    XIAO Yan

    2004-01-01

    The Changbai Mountains is rich in the resources of green food. At present, the low marketization of green food resources in the forest region of the Changbai Mountains becomes the bottleneck to restrict the benign development of its green food industry. With huge market demands at home and abroad, it is the urgent problem how to improve marketization process of green food resources and transfer the resources superiority into the market superiority in the region. According to the investigation, this paper analyzed the status quo and the cause of formation of low-marketization with the method of combining comparative research and practice research. It pointed out that necessary condition of marketization of green food resources in the forest region, such as strategy, economic environment, marketization allocation of sci-tech resources, etc. should be established. Furthermore, the concrete strategies of marketization of green food resources in the region such as market location, strategies of objective markets, combined strategy of marketing, etc. were advanced.

  2. Status and Trends in the U.S. Voluntary Green Power Market (2012 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Heeter, J. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Nicholas, T. [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2013-10-01

    The "voluntary" or "green power" market is that in which consumers and institutions voluntarily purchase renewable energy to match all or part of their electricity needs. Voluntary action provides a revenue stream for renewable energy projects and raises consumer awareness of the benefits of renewable energy. There are numerous ways consumers and institutions can purchase renewable energy. Historically, the voluntary market has consisted of three market sectors: (1) utility green pricing programs (in states with regulated electricity markets), (2) competitive suppliers (in states with restructured electricity markets), and (3) unbundled renewable electricity certificate (REC) markets, where RECs are purchased by consumers separately from electricity ("unbundled").

  3. Status and Trends in the U.S. Voluntary Green Power Market (2016 Data)

    Energy Technology Data Exchange (ETDEWEB)

    O' Shaughnessy, Eric [National Renewable Energy Lab. (NREL), Golden, CO (United States); Heeter, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States); Cook, Jeff [National Renewable Energy Lab. (NREL), Golden, CO (United States); Volpi, Christina [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2017-10-01

    The "voluntary" or "green power" market is that in which consumers and institutions voluntarily purchase renewable energy to match all or part of their electricity needs. Voluntary action provides a revenue stream for renewable energy projects and raises consumer awareness of the benefits of renewable energy. There are numerous ways consumers and institutions can purchase renewable energy. Historically, the voluntary market has consisted of three market sectors: (1) utility green pricing programs (in states with regulated electricity markets), (2) competitive suppliers (in states with restructured electricity markets), and (3) unbundled renewable electricity certificate (REC) markets, where RECs are purchased by consumers separately from electricity ("unbundled").

  4. An Empirical Study on Marketing Effectiveness Evaluation of Green Food Industry

    OpenAIRE

    Yazhou Xiong; Qianxia Lu; Rui Wang

    2015-01-01

    This study aims to evaluate the marketing effectiveness of green food industry in Hubei Province via fuzzy comprehensive evaluation. Based on the cost basis of analysis of present situation, an evaluation system of marketing effectiveness evaluation on green food industry is established from three aspects, including the industry factor, policy factor and marketing performance factor. And fuzzy comprehensive evaluation method is used to make the quantitative research, analyze the major obstacl...

  5. Status and Countermeasures for the Green Marketing of Agricultural Products Processing Enterprises in Yinchuan City,China

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Based on the overview and characteristics of agricultural products processing enterprise in Yinchuan City,green marketing status of agricultural products processing enterprise in Yinchuan City is introduced from the aspects of product strategy,pricing strategy,distribution strategy and promotion strategy.Problems in the green marketing of agricultural products processing enterprise are analyzed,such as the obvious contradiction between the processing demand and the raw materials,low level of comprehensive utilization of resources,no common demand for green consumption in Yinchuan City,weak strength of enterprise and no concept of green marketing,poor macro-control and insufficient input,neglecting the environmental production of materials during marketing,and insufficient input of enterprises in professional marketing personnel.In order to improve the green marketing ability of enterprises and the development of agricultural products processing enterprise in Yinchuan City,the following countermeasures are put forward:green marketing strategy(mainly including cultivating the green marketing strategy for enterprises,gathering of green information,and strengthening the marketing strategy of target market)and green marketing policy(mainly including green products policy,green price policy,green channel policy and green promotion policy).

  6. Green marketing today – a mix of trust, consumer participation and life cycle thinking

    Directory of Open Access Journals (Sweden)

    Lewandowska Anna

    2017-12-01

    Full Text Available A transition for a green, circular economy has encouraged companies to use new tools which boost sustainability. The purpose of this article is to discuss the consideration of life cycle thinking in green marketing as realized by companies. This theoretical-conceptual study aims to analyze life cycle assessment (LCA as a useful tool for assessing green marketing goals. We also intend to highlight the importance of creating consumer trust for green business by displaying the green credentials of the products and activities. The article presents t he virtues and shortcomings of the LCA results relative to marketing management. As a result, the literature presents some gaps in terms of addressing life cycle thinking in marketing management and linking with consumer participation and trust.

  7. The green electricity market model. Proposal for an optional, cost-neutral direct marketing model for supplying electricity customers

    International Nuclear Information System (INIS)

    Heinemann, Ronald

    2014-01-01

    One of the main goals of the Renewable Energy Law (EEG) is the market integration of renewable energy resources. For this purpose it has introduced compulsory direct marketing on the basis of a moving market premium. At the same time the green electricity privilege, a regulation which made it possible for customers to be supplied with electricity from EEG plants, has been abolished without substitution with effect from 1 August 2014. This means that, aside from other direct marketing channels, which will not be economically viable save for in a few exceptional cases, it will no longer be possible in future to sell electricity from EEG plants to electricity customers under the designation ''electricity from renewable energy''. The reason for this is that electricity sold under the market premium model can no longer justifiably be said to originate from renewable energy. As a consequence, almost all green electricity products sold in Germany carry a foreign green electricity certificate.

  8. Status and Trends in the U.S. Voluntary Green Power Market (2013 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Heeter, J.; Belyeu, K.; Kuskova-Burns, K.

    2014-11-01

    Voluntary green power markets are those in which consumers and institutions voluntarily purchase renewable energy to match their electricity needs. This report surveys utilities, competitive suppliers, renewable energy certificate (REC) marketers, and, for the first time, the community choice aggregation market. This report finds that the voluntary market totaled 62 million megawatt-hours in 2013. Approximately 5.4 million customers are purchasing green power. This report presents data and analysis on voluntary market sales and customer participation, products and premiums, green pricing marketing, and administrative expenses. The report also details trends in REC tracking systems, REC pricing in voluntary and compliance markets, community and crowd-funded solar, and interest in renewable energy by the information and communication technologies sector.

  9. Green Power Marketing in the United States: A Status Report; Seventh Edition

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Swezey, B.

    2004-09-01

    Voluntary consumer decisions to purchase electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering ''green power'' options to their customers. Since then, these products have become more prevalent both from utilities and in states that have introduced competition into their retail electricity markets. Today, more than 50% of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. This report provides an overview of green power marketing activity in the United States. The first section provides an overview of green power markets, consumer response, and recent industry trends. Section 2 provides brief descriptions of the utility green pricing programs available nationally. Section 3 describes companies that actively market green power in competitive markets and those that market renew able energy certificates nationally or regionally. The last section provides information on a select number of large, nonresidential green power purchasers, including governmental agencies, universities, and businesses.

  10. Green Power Marketing in the United States: A Status Report (Eighth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Swezey, B.

    2005-10-01

    Voluntary consumer decisions to purchase electricity supplied by renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering "green power" options to their customers. Since then, these products have become more prevalent, both from utilities and in states that have introduced competition into their retail electricity markets. Today, more than 50% of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. This report provides an overview of green power marketing activity in the United States. The first section provides an overview of green power markets, consumer response, and recent industry trends. The second section provides brief descriptions of utility green pricing programs. The third section describes companies that actively market green power in competitive markets and those that market renewable energy certificates nationally or regionally. The final section provides information on a select number of large, nonresidential green power purchasers, including businesses, universities, and government agencies.

  11. Imports as a major complication: liberalisation of the green electricity market in the Netherlands

    International Nuclear Information System (INIS)

    Reijnders, L.

    2002-01-01

    Liberalisation of the green electricity market in the Netherlands has proceeded in a context of relatively generous fiscal incentives and in line with the position that demand is the limiting factor to Dutch green electricity production. The main result was a massive rise of imports partly covered by Renewable Energy Credits and partly virtual in nature, whereas the domestic expansion of green electricity production remained limited. This shows the importance of a supply side focus in designing policies aimed at the expansion of domestic green electricity production in the context of a common market with different incentives in place. (Author)

  12. THE INFLUENCE OF GREEN MARKETING STRATEGIES TO CONSUMERS ENVIRONMENTAL BEHAVIOUR

    OpenAIRE

    Gunawan, Yoan Nita

    2016-01-01

    This research aims to investigate the influence of eco-labelling, green packaging and branding, environmental advertisement, green premium pricing, and eco-image to consumers’ environmental behaviour. The result found that in overall all has influence consumers’ environmental behaviour. However, when it came to partial test, only eco-labelling, green packaging and branding, and green premium pricing which contributes to the consumers’ environmental behaviour.

  13. Green marketing & international networks: the Orsa Florestal case

    Directory of Open Access Journals (Sweden)

    Marco Antonio Conejero

    2007-12-01

    Full Text Available The certification of products and processes is a requirement from the U.S. and the European wood buyers. In order to attend this external market, Brazil has followed this tendency. A certification attests that the product is ecologically correct, that is, it comes from a well-managed forest, it’s socially fair and economically viable, besides complying all the sectorial valid laws. However, the green company is only capable to offer differentiated products for its consumers because it maintains entrepreneuring relationships for production and distribution of the articles with the required specifications. Thus, the companies are more and more related to one another and are also interdependent, constituting the so-called “networks”. In this sense, the present work tried to verify if the concept of networks could be applicable to understand the business model of Orsa Florestal company, through a study of case. As a conclusion, it was verified that the company is part of a productive chain, not of a network, adapting itself to the rules and the established standards required to this business.

  14. Green Power Marketing in the United States: A Status Report (2008 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Kreycik, C.; Friedman, B.

    2009-09-01

    Voluntary consumer decisions to buy electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. In the early 1990s, a small number of U.S. utilities began offering 'green power' options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from renewable energy marketers operating in states that have introduced competition into their retail electricity markets or offering renewable energy certificates (RECs) online. Today, more than half of all U.S. electricity customers have an option to purchase some type of green power product directly from a retail electricity provider, while all consumers have the option to purchase RECs. This report documents green power marketing activities and trends in the United States including utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. These sections are followed by a discussion of key market trends and issues. The final section offers conclusions and observations.

  15. Green Power Marketing in the United States. A Status Report (2008 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Kreycik, Claire [National Renewable Energy Lab. (NREL), Golden, CO (United States); Friedman, Barry [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2009-09-01

    Voluntary consumer decisions to buy electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. In the early 1990s, a small number of U.S. utilities began offering 'green power' options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from renewable energy marketers operating in states that have introduced competition into their retail electricity markets or offering renewable energy certificates (RECs) online. Today, more than half of all U.S. electricity customers have an option to purchase some type of green power product directly from a retail electricity provider, while all consumers have the option to purchase RECs. This report documents green power marketing activities and trends in the United States including utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. These sections are followed by a discussion of key market trends and issues. The final section offers conclusions and observations.

  16. Status and Trends in the U.S. Voluntary Green Power Market (2014 Data)

    Energy Technology Data Exchange (ETDEWEB)

    O' Shaughnessy, Eric [National Renewable Energy Lab. (NREL), Golden, CO (United States); Heeter, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States); Liu, Chang [National Renewable Energy Lab. (NREL), Golden, CO (United States); Nobler, Erin [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2015-10-16

    NREL's annual report on green power markets summarizes status and trends in the voluntary demand for renewable energy. U.S. green power markets have become more complex over time as state-level policies have enabled more avenues for green power purchases. In recent years, community solar, community choice aggregation (CCA), and voluntary power purchase agreements (PPAs) have significantly increased the number of U.S. voluntary green power customers. The community solar model has grown rapidly with 90 projects in 25 states by 2015. Renewable energy sales in CCAs declined slightly in 2014 in response to less favorable economic conditions in Illinois. At the same time, several California CCAs continued to grow, and many more communities are planning to pursue green power through aggregation. Voluntary green power purchasing through bi-lateral PPAs took off in 2014 due to several large-scale agreements signed by information and communication technology firms. Traditional green power options, such as utility green pricing programs and voluntary RECs markets, also grew in 2014. Current trends suggest strong continued growth in U.S. voluntary green power markets.

  17. Guidelines for establishing a local authority market for green power

    International Nuclear Information System (INIS)

    1999-09-01

    This project summary considers the UK government's aim of achieving 10% of electricity from renewable energy sources by the year 2010, and its backing of the launch of the ''Future Energy'' accreditation scheme to accredit power derived from renewable energy sources and assist power supply companies to promote green energy. The benefits to local authorities of buying and/or selling green power are highlighted, and the objectives of the guidelines in helping local authorities to buy green power and suppliers to target local authorities are discussed. Five case studies are presented covering the successful purchase of green electricity by 3 local authorities, a local authority currently preparing for green electricity procurement, and 2 local authorities which were unsuccessful in purchasing green power. Issues identified by the project are outlined, and details of the guidelines for local authorities and green electricity suppliers are given

  18. An analysis of the Green pellet market in Norway; Markedsrapport. Pelletsmarkedet i Midt-Norge

    Energy Technology Data Exchange (ETDEWEB)

    Ingeberg, Kjetil; Lisleboe, Ole; Langseth, Benedicte; Troemborg, Erik

    2010-09-15

    This report presents a forecast for a viable green pellets market i mid-Norway in 2020. Its main conclusions are that green pellets are marginally competitive in the building heating market, competitive in some industrial process but not competitive in district heating. If Enova are to achieve a higher market penetration for green pellets, it should strengthen both its ' information and competence building programmes as well as increase financial support to green pellets. In the building heating market, green pellets could expect take a market share up to 15%, or approximately 80 GWh. Under favorable relative energy prices, market share could get significantly higher, i.e. several 100 GWh. In industry, conversion of current light fuel oil consumption could represent approximately 100 GWh Increased use of green pellets would above all reduce investments in heat pumps, both air-to-air (small buildings) and air-to-water (larger buildings), as well as investment in wood chip burning boilers. Consequently, Enova should carefully consider its portfolio of support across technologies as to avoid adverse effects of a unilateral improvement of support to green pellets. (Author)

  19. Green marketing in the Massachusetts electric company retail competition pilot program

    Energy Technology Data Exchange (ETDEWEB)

    Rothstein, S.M.; Fang, J.M.

    1997-10-01

    With electric industry restructuring initiatives being introduced on the state and federal levels, retail access pilot programs serve an important function for examining competitive market issues, as well as marketing strategies and customer reactions to different power supply options. The experience gained through these pilots provides important insights into future power market operations, including the market for green power. The Massachusetts Electric Company`s (MECo`s) Choice: New England pilot for residential and small-business customers was a voluntary program developed primarily to test the billing and metering logistics that distribution companies will need in the competitive market. The pilot also offered a preview of program implementation and marketing under customer choice. It was the first retail competition pilot to explicitly include green power options in program design. The MECo pilot`s energy suppliers were selected through the issuance of a request for proposals (RFP). Respondents were asked to submit bids in one or more of three energy supply categories-price, green, and other options. These options were developed by the pilot administrator through internal meetings, discussions with state officials and other stakeholders, and a review of information from other similar pilots. For the green option, the pilot administrator did not establish a green standard. Instead, suppliers were allowed to submit offers that promoted environmental stewardship. Customer response to the different green options are reported. The pilot results clearly demonstrate that, in a competitive situation, there is interest in a variety of energy supply options, including green options. 2 tabs.

  20. Green energy market development in Germany: effective public policy and emerging customer demand

    International Nuclear Information System (INIS)

    Wuestenhagen, Rolf; Bilharz, Michael

    2006-01-01

    This paper reviews the development of renewable energy in Germany from 1973 to 2003. It investigates the relative importance of energy policy and green power marketing in shaping the renewable energy market. More than a decade of consistent policy support for renewables under the feed-in law (StrEG) and its successor (EEG) has been an important driver for increasing renewable electricity generation to date, putting the country in a better position than most of its peers when it comes to achieving European Union targets for renewable energy. Green power marketing driven by customer demand, on the other hand, is growing, but has had limited measurable impact so far. We discuss potential intangible benefits of green power marketing and scenarios for future market development. The paper concludes with lessons that can be learned from the German case for policy design and market development in other countries

  1. Green Power Marketing in the United States: A Status Report (Fifth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Swezey, B.; Bird, L.

    2000-08-04

    For the first time in many decades, consumers are being given a choice of who supplies their electric power and how that power is generated. One of these choices is to support electricity generation from more environmentally beneficial energy sources. The term green power generally refers to electricity supplied from renewable energy sources. By some estimates, nearly one-quarter of all U.S. consumers will have the option to purchase green power by the year 2000, either from their regulated utility provider or in competitive markets. As competition spreads in the electric power industry, more consumers will have this choice. The purpose of this brief is to provide electric industry analysts with information on green power market trends. Descriptive information on green power marketing activities in competitive and regulated market settings is included.

  2. Green Marketing as the Source of the Competitive Advantage of the Business

    Directory of Open Access Journals (Sweden)

    Dominika Moravcikova

    2017-11-01

    Full Text Available In this work we focused on summarizing the principles of green marketing and the concepts related to it. The aim of this contribution was to prove the relationship between the implementation of green marketing principles and sustainable competitive company position on the market. In order to prove the relationship between the implementation of green marketing principles and the competitive market position of companies, we used a multiple regression method to reveal the relationship, despite many variables. This was preceded by a factor analysis that helped us to select the main factors of influence. In order to meet this goal, we have drawn from the surveys conducted by PwC (Bratislava, Slovakia, the Automobile Industry Association and the Slovak Automobile Institute to identify key factors and future expected development in the auto industry supplier segment and our marketing research, conducted from December 2015 to February 2016. Based on the results of marketing surveys, research responses and the study of available resources, we concluded that there is no comprehensive green marketing implementation model linking environmental consumer behavior with a link to the company’s marketing strategy. The contribution could help the Automotive Industry Union to present requirements to the government and help create incentives for the alternative vehicle market, and our findings could be incorporated into the creation of companies’ strategy.

  3. Green Marketing Potential as Assessed from Consumer's Purchasing Behaviors : The Case of Ghana

    OpenAIRE

    Adinyra, Noamesi; Gligui, Elliot

    2011-01-01

    Green Marketing has become an important strategy in businesses since the international rise of environmental awareness among countries. With greater awareness rising among the public, especially with reference to the global warming and climate change phenomenon, people have become cautious with regards to their purchases, specifically towards the nature of purchased products. As green marketing continues therefore to evolve not only into a strategy but into a platform across the world, Ghana ...

  4. Supporting renewable energy on liberalised markets: green electricity between additionally and consumer sovereignty

    International Nuclear Information System (INIS)

    Menges, R.

    2003-01-01

    The German feed-in regulation has been perhaps the most effective promotional policy for green electricity. However, with the growing momentum of the liberalisation process the current regulation is challenged by structural problems about how to address the demand side. Price regulation leaves little room for private green electricity market activities. Moreover, the success of the feed-in regulation depends on a strict differentiation of the political segment and the emerging green electricity markets. The question, therefore, is about the role green electricity markets can (or should) perform in general. In order to evaluate green electricity markets the additionality criteria is frequently used, implying that markets are only desirable if they lead to additional environmental effects. The additionality criteria has two implications: First, transformed into individual behaviour, additionality implies that consumers are assumed to act as pure altruists. However, there is evidence from empirical studies that green electricity consumers behave more as impure altruists: they are not so much interested in the objective environmental impact of their behaviour but more objected to receive a private satisfaction from buying an environmental friendly product. Whereas theoretical models in the case of pure altruism suggest that private activities crowd out totally when policy becomes active in supporting the public good, this crowding out disappears in the case of impure altruism. Second, using end-state criteria such as the additionality principle as precondition, and neglecting process criteria such as consumer sovereignty, means to prevent establishing competitive market process right at the outset in principle. (author)

  5. Supporting renewable energy on liberalised markets: green electricity between additionality and consumer sovereignty

    International Nuclear Information System (INIS)

    Menges, Roland

    2003-01-01

    The German feed-in regulation has been perhaps the most effective promotional policy for green electricity. However, with the growing momentum of the liberalisation process the current regulation is challenged by structural problems about how to address the demand side. Price regulation lefts only little room for private green electricity market activities. Moreover, the success of the feed-in regulation depends on a strict differentiation of the political segment and the emerging green electricity markets. The question, therefore, is about the role green electricity markets can (or should) perform in general. In order to evaluate green electricity markets the additionality criteria is frequently used, implying that markets are only desirable if they lead to additional environmental effects. The additionality criteria has two implications: First, transformed into individual behaviour, additionality implies that consumers are assumed to act as pure altruists. However, there is evidence from empirical studies that green electricity consumers behave more as impure altruists: they are not so much interested in the objective environmental impact of their behaviour but more objected to receive a private satisfaction from buying an environmental friendly product. Whereas theoretical models in the case of pure altruism suggest that private activities crowd out totally when policy becomes active in supporting the public good, this crowding out disappears in the case of impure altruism. Second, using end-state criteria such as the additionality principle as pre-condition, and neglecting process criteria such as consumer sovereignty, means to prevent establishing competitive market process right at the outset in principle

  6. Perspectives for hydropower in Switzerland - chances offered by the 'green power' market

    International Nuclear Information System (INIS)

    Spreng, D.; Truffer, B.; Wuestenhagen, R.

    2003-01-01

    This short article discusses the chances offered to operators of hydropower stations by 'green power' markets for the sale of power produced under strict conditions in environment-friendly power generation facilities. The development of these markets is discussed as are the interdependencies between the public's use of green power markets and measures taken by the state to promote the use of renewable forms of energy. The results of market research on customer willingness to purchase environment-friendly electricity are discussed and the important role of hydropower in this business is stressed. The differing interests of various customer segments are discussed and the part played by 'green stocks' and other sustainable investments in the financial market is looked at

  7. Research on green supply chain coordination strategy for uncertain market demand.

    Science.gov (United States)

    Cao, Jian; Chen, Yangyang; Lu, Bo; Tong, Chenlu; Zhou, Gengui

    2015-03-01

    Based on the status that the green market began to develop (e.g. pharmaceutical industry) in Mainland China, the paper mainly discusses how members of the green supply chain (GSC) cooperate effectively in the process of the supply chain operations. For the uncertainties existing in the market demand of the green products, the GSC coordination strategy is put forward based on the Stackelberg game that the manufacturer is the leader and distributors are the followers. The relationship between the proposed coordination strategy and several factors including the distributor's amount, the distributor's risk aversion and the uncertainties of market demand are analyzed. It indicates that, when there are uncertainties existing in the market demand of the green product, the revenue of each enterprise, the overall revenue and the customer's welfare all decrease; while the increase in the number of distributors and low risk aversion of them are beneficial to the entire GSC and the customer. The conclusions have good guidance for the operational decisions of the green supply chain when the green market is in its initial formation.

  8. Green marketing, renewables, and free riders: increasing customer demand for a public good

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, R.; Pickle, S.

    1997-09-01

    Retail electricity competition will allow customers to select their own power suppliers and some customers will make purchase decisions based, in part, on their concern for the environment. Green power marketing targets these customers under the assumption that they will pay a premium for ``green`` energy products such as renewable power generation. But renewable energy is not a traditional product because it supplies public goods; for example, a customer supporting renewable energy is unable to capture the environmental benefits that their investment provides to non-participating customers. As with all public goods, there is a risk that few customers will purchase ``green`` power and that many will instead ``free ride`` on others` participation. By free riding, an individual is able to enjoy the benefits of the public good while avoiding payment. This report reviews current green power marketing activities in the electric industry, introduces the extensive academic literature on public goods, free riders, and collective action problems, and explores in detail the implications of this literature for the green marketing of renewable energy. Specifically, the authors highlight the implications of the public goods literature for green power product design and marketing communications strategies. They emphasize four mechanisms that marketers can use to increase customer demand for renewable energy. Though the public goods literature can also contribute insights into the potential rationale for renewable energy policies, they leave most of these implications for future work (see Appendix A for a possible research agenda).

  9. Media attention and the market for 'green' consumer products

    DEFF Research Database (Denmark)

    Thøgersen, John

    2006-01-01

    , but also its mere success means that stories framing green businesses in a negative light become newsworthy while positive stories lose their newsworthiness. Therefore, and despite a large and loyal customer base, many green companies now find themselves in a much more hostile environment than a decade ago.......There are signs that a general counter-attack is now being orchestrated against the greens. This paper surveys the evidence regarding an issue-attention cycle in environmental concern in Western Europe and North America. It furthermore discusses the role of the news media in creating the cycle....... It is well documented that the mass media plays an important role in determining which issues receive high or low attention by the general public. However, not only does the media's assessment of what is newsworthy mean that green businesses will eventually lose the current of a rising issue attention cycle...

  10. Hydro to market green power at special prices

    International Nuclear Information System (INIS)

    McArthur, D.; Salaff, S.

    1996-01-01

    A 600 kW grid-connected demonstration wind turbine at Ontario Place will provide green power to Toronto residents early in 1997. The joint venture project partners include publicly owned Ontario Hydro, Toronto Hydro and Natural Resources Canada. The power will be sold at a premium under arrangements yet to be announced. The green power pricing initiative would allow some customers to buy their electricity at a green price. The project could be a self-financing model for future renewable energy development. The Ontario Place turbine project will determine whether Toronto electricity customers want green power or electricity from nuclear and fossil stations, and could determine which type of generation should be built in the future

  11. Analysis and prospects of the green certificates market

    International Nuclear Information System (INIS)

    Allegri, S.; Zorzoli, G.B.

    2000-01-01

    This paper presents an analysis on the possible development of electric energy production from renewable sources in Italy, in relation to financial incentives provided by Bersani Decree. The value of green certificates has been analysed and determined [it

  12. Using the market at a cost: How the introduction of green certificates in Sweden lead to market inefficiencies

    International Nuclear Information System (INIS)

    Sundqvist, Thomas; Nilsson, Mats

    2005-01-01

    The paper examines the transactions costs in the Swedish electricity retail market arising as a result of the implementation of a green certificate system. Since transaction costs cannot be measured directly, we analyze the margin between what the retailers pay for the certificates and what they charge the end-users for the certificate service. Our results show the necessity to put either market or regulatory pressure on the retailers. There are strong indications that the retailers have used the green certificate market to extract oligopoly rents. We propose that the competitive pressure on the retailers should be strengthened by, for example, shifting the quota obligation to the retailers and/or by including the pricing of the certificate-service in the end-user price of electricity. Furthermore, we restate the obvious fact that the number of policy instruments implemented in a particular market matters insofar that each and every policy will create transaction costs. (Author)

  13. O marketing ecológico como vantagem competitiva Green marketing as a competitive advantage

    Directory of Open Access Journals (Sweden)

    Sérgio Luís Stirbolov Motta

    2007-06-01

    Full Text Available A competição entre as organizações existe basicamente porque um ou mais players atuais ou potenciais, de um determinado setor econômico, percebem a oportunidade de melhorar sua posição (ou estabelecê-la ou se sentem pressionados por outro player, ou seja, os movimentos de uma empresa repercutem nas demais, numa relação de interdependência. Dessa forma, é constante a busca por alternativas que permitam o desenvolvimento empresarial. Este trabalho aponta um caminho que há algum tempo vem sendo percorrido por empresas, mas apenas nos últimos anos vem ganhando destaque nos meios de comunicação e na consciência dos indivíduos: a gerência de ações de marketing ecológico. A partir dos dados de uma pesquisa exploratória realizada na cidade de São Paulo e dos modelos de vantagem competitiva de Porter e de D'Aveni, pôde-se constatar que a prática de marketing ecológico pelas empresas pode constituir vantagem competitiva, não obstante o fato de esse fenômeno não ocorrer atualmente, pois tanto o conhecimento sobre as questões ambientais quanto as atitudes positivas em relação à preservação ambiental já estão presentes nos consumidores.Organizational competition exists because players or potential ones in an economic sector perceive an opportunity to improve or establish their position and may feel pressured by others. Therefore actions of one company have repercussions on the others, disclosing interdependence. As such, there is a constant pursuit for alternatives that foster company development. This article highlights the management of ecological marketing, an approach that companies have accompanied for some time and which only in recent years has attracted the attention of media and individuals. Based upon an exploratory survey made in the city of São Paulo as well as models of competitive advantage by Porter and D'Aveni, it was shown that green marketing may be of advantage. Although this is not a current practice

  14. Green Power Marketing in the United States: A Status Report (Ninth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Swezey, B.

    2006-11-01

    Voluntary consumer decisions to purchase electricity supplied by renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering ''green power'' options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from marketers operating in states that have introduced competition into their retail electricity markets. Today, more than half of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. Currently, more than 600 utilities, or about 20% of utilities nationally, offer green power programs to customers. These programs allow customers to purchase some portion of their power supply as renewable energy--almost always at a higher price--or to contribute funds for the utility to invest in renewable energy development. The term ''green pricing'' is typically used to refer to these utility programs offered in regulated or noncompetitive electricity markets. This report documents green power marketing activities and trends in the United States.

  15. The crux of green marketing: an empirical effusive study

    OpenAIRE

    Hasan, Syed Akif; Subhani, Muhammad Imtiaz; Osman, Ms. Amber

    2012-01-01

    No product on this planet has a nix impact on the business and environment one is surrounded by and therefore, ‘green products/brands and environmental-friendly products/brands’ is the word used to express those products/brands that work to shield and care for atmosphere/environment by preserving the free energy and/or resources, in order to effectively manage to reduce the wastes from the environment as much as possible. By the topic, it is apparent that the study is all about green marketin...

  16. The Greening of Marketing: An Analysis of Introductory Textbooks

    Science.gov (United States)

    DeMoss, Michelle; Nicholson, Carolyn Y.

    2005-01-01

    In this study, the authors examined whether introductory marketing textbooks contain the information that is needed to educate future business leaders about the important role of environmentally sustainable practices. We content-analyzed the 21 current introductory marketing textbooks for coverage of these practices. The results showed limited,…

  17. Green light for the opening of the French electricity market

    International Nuclear Information System (INIS)

    Alary-Grall, L.

    2000-01-01

    The French market of electricity is progressively opening to competitiveness. A recent act of parliament allows main industrialists to choose their electricity suppliers, this choice concerns only one third of the electricity market. A regulatory authority has been set up to assure a fair competition and a fair access to the French distribution network for electricity producers. (A.C.)

  18. Price volatility and banking in green certificate markets

    DEFF Research Database (Denmark)

    Amundsen, Eirik Schrøder; Baldursson, Fridrik M.; Mortensen, Jørgen Birk

    2006-01-01

    the paper shows that the introduction of banking of GCs may reduce price volatility considerably and lead to increased social surplus. Banking lowers average prices and is therefore not necessarily to the benefit of 'green producers'. Prooposed price bounds on GC-prices will reduce the importance of banking...

  19. Citizen versus consumer: challenges in the UK green power market

    International Nuclear Information System (INIS)

    Batley, S.L.; Fleming, P.D.; Urwin, P.

    2001-01-01

    This paper investigates the potential advantages and disadvantages of green power products, as opposed to the traditional fossil fuel levy (which was the UK's chosen tax regime), as a means of developing renewable energy in the UK. Willingness to pay for electricity generated from renewables is investigated. Results indicate that willingness to pay varies with social status and income. However results demonstrate that there is a significant minority in full support of some sort of fiscal initiative. Electricity generated from renewables is a concept supported by the majority. However, given the stated willingness to pay it is unlikely that any new renewable capacity will result from green tariff schemes in the near term. It is concluded that the green citizen must continue to co-exist with the green power purchaser if the UK is to make any significant improvement in the contribution of renewable energy to electricity demand. The authors would like to acknowledge the support of Irene Lorenzoni and Jane Powell of the Centre for Social and Economic Research on the Global Environment, University of East Anglia; Leicester Energy Efficiency Advice Centre; and Leicester Energy Agency. (author)

  20. Green certificate trading in the Netherlands in the prospect of the European electricity market

    International Nuclear Information System (INIS)

    Dinica, Valentina; Arentsen, Maarten J.

    2003-01-01

    The support system for green electricity in the Netherlands has been one of the most complex and complicated systems across Europe. A voluntary trade of green certificates--or green labels--was one of the schemes used in the policy models of the 1990s. The liberalization of the electricity market has attracted substantial changes in the degree and nature of commitment by energy companies and political authorities for renewable electricity. In 2001, a new mechanism for the voluntary trade of green certificates has become operational, replacing the green label trade system one terminated in the end of 2000. This paper presents the two systems of green certificates' trade developed in the Netherlands and discusses their market stimulation potential in the very different economic and industrial circumstances that has surrounded each of them. The paper argues for a need to enable a support system that reduces investment risks as much as possible, and removes the residual, but still strong, institutional, administrative and social barriers for renewables' deployment. But before this, a clear governmental vision on the role of renewables in current energy supply systems is first needed, backed by a coherent policy and sufficient support along the economic dimension of renewables' market diffusion

  1. A STUDY OF THE ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT AS A COMPETITIVE ADVANTAGE IN GREEN MARKETING

    Directory of Open Access Journals (Sweden)

    Reza Esmaeilpour

    2012-10-01

    Full Text Available Customer relationship management is considered as a strategic necessity in all organizations. Today, companies and organizations have to consider the preservation of environment in their activities in order to gain customers’ satisfaction, perform social responsibilities, and protect consumers’ rights. Regarding these green marketing mixtures, the present research aims at studying the role of customer relationship management as a competitive advantage in green marketing on health and cosmetic products. Here, four marketing mixtures (product, promotion, place, and price were defined as the research variables. Out of the total subjects that included all shops selling these products in the city of Rasht, a sample population of 131 shopkeepers was chosen to indicate the degree of their attention to selling green products and the degree of customers’ attention to buying green products. The present research is an analytic-descriptive one. A researcher- made questionnaire standardized through Cronbach’s alpha was used to collect data. Then, the data collected were analyzed by SPSS 15, t-test of tow independent samples, and variance analysis. It was finally indicated that there was meaningful relationship between customer relationship management and the mixture elements of green marketing.

  2. MARKETING STRATEGY FOR START UP BUSINESS OF BROILER PEKING DUCK FARM WITH ECO-GREEN INTEGRATED

    OpenAIRE

    Silitonga N.; Syah T.Y.R.; Erni N.

    2018-01-01

    The increasing number and the rate of Banten population growth from year to year make it as a potential market which is quite large for the development of broiler duck farming business in the future. In this case, intensive system broiler Peking duck farming which is integrated, economic, and eco-green intensive, eco-green commonly utilizes Azolla microphylla and flour of pluchea leaves and other germ plasmas as the feed supplements. As a company in Peking duck farming with Eco Green concept,...

  3. Being the first kid on the block : installing a green roof in an emerging market

    Energy Technology Data Exchange (ETDEWEB)

    Zoll, C. [The Green Inst., Minneapolis, MN (United States)

    2005-07-01

    The Green Institute is an organization dedicated to improving the environment and creating employment opportunities in Minneapolis. This paper provided details of the institute's 2004 installation of a green roof system on the Phillips Eco-Enterprise Center, which was built by the institute in 1999. The building design included geo-exchange heating and cooling, an active day-lighting system, and an energy recovery ventilator. Structural support for a green roof was added during construction. While the rooftop structure was initially designed as an intensive green rooftop, the institute eventually decided to create an extensive green roof system combined with a deck area for visitors. The design of the green roof included a circular central gathering area with spokes. A mixture of sedums were planted, as well as plants native to Minnesota river bluff prairies. A variety of species were planted in order to determine which plant varieties would succeed. This paper provided technical details of the green roof's installation, as well as details of the organizational and administrative procedures required to orchestrate the different contractors and volunteers involved in the project. Details of the materials used for the construction of the roof were also included. The rooftop was opened to the public in 2005, and building tenants currently use the green roof for meetings, lunches and breaks. Television news stations have visited the roof, which is also visible to passengers on the Minneapolis light rail transit line. The Green Institute has continued to promote green roof market development in the city with a variety of green roof events, symposiums and workshops. The institute has also been successful in implementing a credit system to reduce stormwater utility fees for buildings with green roofs.

  4. A study on the effect of green marketing on consumers’ purchasing intention

    Directory of Open Access Journals (Sweden)

    Mehdy Fallah

    2014-03-01

    Full Text Available During the past two decades, there have been significant damages on environment such as ozone layer depletion, global warming effects, etc. and people are getting more concerned about taking necessary actions to help environment. The purpose of this paper is to study the effect of green marketing on consumers’ purchasing intention in dairy industry. The proposed study designs a questionnaire and distributes it among 154 randomly selected people who purchase dairy products in four different regions of city of Babol, located in north region of Iran. Using structural equation modeling, the study has detected that green marketing influences on consumers’ purchasing intention, positively.

  5. The factors affecting the green brand equity of electronic products: Green marketing

    Directory of Open Access Journals (Sweden)

    Narges Delafrooz

    2015-12-01

    Full Text Available This study is intentionally functional, and, from the data collection aspect, is a descriptive survey. The statistical data for the present study includes low-power electronic and electric products in Guilan Province. A total of 384 consumers were chosen using the random cluster sampling method. We have used confirmatory factor analysis and structural equation modeling to analyze the given data. The findings show that there is a significant relationship among brand-perceived quality, green brand image, (GBI and brand value, but not with the green brand-perceived value (GBPV. In addition, the results of the study show that brand credibility has a significant relationship with the GBPV and GBI, but not with the GBPV and GBI, each of which are associated with the green brand in a different way. At the end of this survey, you will read about the intermediate variables, all of which are acceptable, except the intermediate variables of brand credibility and GBI.

  6. Organising a joint green European electricity market: the model ElGreen

    Energy Technology Data Exchange (ETDEWEB)

    Huber, C.; Faber, T.; Haas, R.; Resch, G. [University of Technology, Vienna (Austria). Energy Economics Group

    2004-02-01

    In this paper, the features and the most important results of the computer model ElGreen will be presented. With the help of the computer model it is possible to simulate various promotion strategies for different technologies in all EU countries. Policies that can be selected are the most important price driven strategies (feed-in tariffs, investment subsidies, tax incentives), capacity driven instruments (tradable green certificates, national or international wide trading system) and a voluntary green pricing system. The following recommendations are derived: (i) regardless of which strategy is chosen credible sources must guarantee that the promotional strategy will survive a specified planning horizon; (ii) the differences between either national trading, international trading or feed-in tariffs are very small if the design of the promotional system is optimised; (iii) when introducing a TGC system it is of paramount importance that no mix up between existing and new capacities takes place. (author)

  7. Organising a joint green European electricity market: the model ElGreen

    International Nuclear Information System (INIS)

    Huber, C.; Faber, T.; Haas, R.; Resch, G.

    2004-01-01

    In this paper, the features and the most important results of the computer model ElGreen will be presented. With the help of the computer model it is possible to simulate various promotion strategies for different technologies in all EU countries. Policies that can be selected are the most important price driven strategies (feed-in tariffs, investment subsidies, tax incentives), capacity driven instruments (tradable green certificates, national or international wide trading system) and a voluntary green pricing system. The following recommendations are derived: (i) regardless of which strategy is chosen credible sources must guarantee that the promotional strategy will survive a specified planning horizon; (ii) the differences between either national trading, international trading or feed-in tariffs are very small if the design of the promotional system is optimised; (iii) when introducing a TGC system it is of paramount importance that no mix up between existing and new capacities takes place. (author)

  8. Going Green Online: Distance Learning Prepares Students for Success in Green-Collar Job Markets

    Science.gov (United States)

    Githens, Rod; Sauer, Timothy

    2010-01-01

    President Barack Obama has touted the development of a new green economy as a tool to rebuild the American economy while creating new jobs. This new economy requires entrepreneurs and innovators to create new businesses and invent new technologies. It also requires technicians with specialized skills to build wind farms, operate renewable fuels…

  9. Sustainable systems rating program: Marketing ``Green`` Building in Austin, Texas

    Energy Technology Data Exchange (ETDEWEB)

    1991-12-01

    Four major resource issues for home construction were identified: water, energy, materials, and waste. A systems flow model was then developed that tracked the resource issues through interactive matrices in the areas of sourcing, processing, using, and disposing or recycling. This model served as the basis for a rating system used in an educational and marketing tool called the Eco-Home Guide.

  10. The duty to inform the public about the Rocky Flats plutonium processing plant and impact on public awareness and the real-estate market in the Denver/Boulder area (Colorado, U.S.A.)

    International Nuclear Information System (INIS)

    Stagl, R.

    1986-01-01

    The study deals with the impact of information about technological hazards on the local population's state of knowledge, risk awareness, and attitude towards the Rocky Flats plant, a plutonium processing plant for the fabrication of nuclear missile war-heads, and with the question of whether the 'disclosure' of the hazardous nature of the installation really entailed economic disadvantages for the real-estate market in the area, as was presumed. The results concluded by the author are that two information brochures distributed in 1979 and 1982 did not have an impact on the local population's behaviour but could not win them over to a positive attitude towards the installation. The presumed negative effects on the housing and real-estate market in the area could not be verified. Price structures within and without the 10 mile zone around the Rocky Flat plant developed in response to usual market conditions. (orig./HSCH) [de

  11. 76 FR 25328 - New Mexico Green Initiatives, LLC; Supplemental Notice That Initial Market-Based Rate Filing...

    Science.gov (United States)

    2011-05-04

    ... Mexico Green Initiatives, LLC's application for market-based rate authority, with an accompanying rate... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-3431-000] New Mexico Green Initiatives, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for...

  12. Timber supply and demand assessment of the Green and White Mountain National Forests' market area

    Science.gov (United States)

    Chris B. LeDoux; Paul E. Sendak; William H. McWilliams; Neil Huyler; Thomas Malecek; Worthen Muzzey; Toni Jones

    2001-01-01

    This report describes a timber supply and demand assessment of the Green and White Mountain National Forests' market area using USDA Forest Service, Forest Inventory and Analysis data, production information provided by forest industry, and a stump-to-mill logging cost-prediction model. Nonavailable timberland that includes reserve and steep-terrain lands is...

  13. The Importance of Consumer Trust for the Emergence of a Market for Green products

    DEFF Research Database (Denmark)

    Nuttavuthisit, Krittinee; Thøgersen, John

    2017-01-01

    Consumer trust is a key prerequisite for establishing a market for credence goods, such as “green” products, especially when they are premium priced. This article reports research on exactly how, and how much, trust influences consumer decisions to buy new green products. It identifies consumer t...... behavior. Implications for policy and future research are discussed....

  14. Marketing of green electrons. Solar-power stock exchanges

    International Nuclear Information System (INIS)

    Nussbaumer-Waelti, E.

    1999-01-01

    An independent power producer evaluates the current solar-power stock exchanges in Switzerland. Most stock exchanges have been created by electric utilities which want to deliver 'green' power to those of their clients asking for. A first group of solar-power stock exchanges offer to take over the produced solar power at a marginal price. Among them, some organise a competition between the potential solar-power producers, in order to press down the investment cost for the new photovoltaic plants to build. Other stock exchanges propose a periodical adaptation of the prices, especially an adaptation to the capital interest rate. For sure, the total length of the time period for which the contract is established is one of the decisive factors. Because no bank is ready to grant a credit for such an investment without having seen a long-running take-over contract for the produced power [de

  15. Probabilistic decision model of wind power investment and influence of green power market

    International Nuclear Information System (INIS)

    Gillenwater, Michael

    2013-01-01

    This paper presents results from a model of a representative wind power investor's decision making process using a Monte Carlo simulation of a project financial analysis. Data, in the form of probability distribution functions (PDFs) for key input variables were collected from interviews with investors and other professionals active in the U.S. wind power industry using a formal expert elicitation protocol. This study presents the first quantitative estimates of the effect of the U.S. voluntary Renewable Energy Certificate (REC) market on renewable energy generation. The results indicate that the investment decisions of wind power project developers in the United States are unlikely to have been altered by the voluntary REC market. The problem with the current voluntary REC market is that it does not offer developers a reliable risk-adjusted revenue stream. Consequently, the claims by U.S. green power retailers and promoters that voluntary market RECs result in additional wind power projects lack credibility. Even dramatic increases in voluntary market REC prices, in the absence of long-term contracts, were found to have only a small effect on investor behavior. - Highlights: • I use a formal expert elicitation to collect data from wind power investors. • I use a Monte Carlo model to look at the influence of Renewable Energy Certificates on investment. • Investment decisions are unlikely to have been altered by the voluntary REC market. • Claims that the U.S. green power market result in additional wind power lack credibility

  16. Certificate-Based Approach to Marketing Green Power and Constructing New Wind Energy Facilities: Preprint

    Energy Technology Data Exchange (ETDEWEB)

    Blank, E.; Bird, L.; Swezey, B.

    2002-05-01

    The availability of wind energy certificates in Pennsylvania's retail electricity market has made a critical difference in the economic feasibility of developing 140 MW of new wind energy projects in the region. Certificates offer important benefits to both green power suppliers and buyers by reducing transaction barriers and thus lowering the cost of renewable energy. Buyers also benefit through the increased flexibility offered by certificate products. The experience described in this paper offers important insights for selling green power certificates and achieving new wind energy development in other areas of the country.

  17. A certificate-based approach to marketing green power and constructing new wind energy facilities

    International Nuclear Information System (INIS)

    Blank, Eric; Bird, Lori; Swezey, Blair

    2003-01-01

    The availability of wind energy certificates in Pennsylvania's retail electricity market has made a critical difference in the economic feasibility of developing 140 MW of new wind energy projects in the region. Certificates offer important benefits to both green power suppliers and buyers by reducing transaction barriers. They thus lower the cost of renewable energy. Buyers also benefit through the increased flexibility offered by certificate products. The experience described in this paper offers important insights for selling green power certificates and achieving new wind energy development in other areas of the country. (Author)

  18. Characteristic and Preferences of Green Consumer Stratification As Bases to Formulating Marketing Strategies of Ecolabel-Certified Furniture

    OpenAIRE

    Ririn Wulandari; Budi Suharjo; Agus W. Soehadi; Herry Purnomo

    2012-01-01

    International furniture markets certify ecolabel has been growing, but the domestic market has not yet developed. Unfortunate, because these products have two advantages that ensure environmental sustainability and promote a furniture market. This study was expected to open and developed the domestic market for ecolabel-certified furniture. The aim of this study was to develop marketing strategies for ecolabel-certified furniture on each of green consumer stratifications. Consumer stratificat...

  19. Green Marketing: integrated social and environmental responsibility in the marketing environment

    OpenAIRE

    Dalmoro, Marlon; Venturini, Jonas Cardona; Diniz Pereira, Breno Augusto

    2009-01-01

    This study aims to describe and analyze as social and environmental responsibility is integrated in the marketing strategy of a Coca-Cola Company franchisee. By the perceptions of Karna, Hansen and Juslin (2001), environment marketing is described based on three hierarchical levels: strategic, structural and functional marketing. There has been developed a qualitative approach through case study, in which the data were collected through semi-structured interviews with people involved in the p...

  20. Green certificates and greenhouse gas emissions certificates - Instruments of the liberalized electricity market in Romania

    International Nuclear Information System (INIS)

    Matei, Magdalena; Salisteanu, Cornel; Enescu, Diana; Ene, Simona; Matei, Lucian; Marinescu, Mihai

    2006-01-01

    Governmental Decision No. 443/2003 and GD 1892 / 2004 aimed to the harmonization of the Romanian legislative framework with EU Directive 2001/77/EC which purposes to promote an increasing in the contribution of RES to electricity production in the internal market for electricity. In Romania's case green certificate system was adopted with mandatory quotas for suppliers as a national target for 2010 of 33 % of total consumption to be covered by electricity produced from renewable energy sources. The annual maximum and minimum value for Green Certificates trading is 24 Euro/certificate and 42 Euro/certificate, respectively. Suppliers are obliged to buy yearly a number of Green certificates equal with the mandatory quota multiplied with the amount of electricity sold yearly to their final consumers. The additional price received for the Green Certificates sold is determined on a parallel market, separated from the electricity market, where the environmental benefits of the 'clean' electricity production are traded. The regulator can modify these quotas established by Government Decision when the installed capacity in the power plants which use RES cannot secure the demand of Green Certificates; This system was introduced in November 2005. The number of issued green certificates in 2005 was only 345, so by ANRE Order no. 46 / 2005, the mandatory quota for 2005 was reduced at 2.6% from legal quota established for 2005. In the first month of 2006 5997 Green Certificates were sold at the price of 146 RON. Emissions trading is the most compatible flexible mechanisms of Kyoto Protocol with deregulated electricity markets. The Directive 2003/87/CE referring at CO 2 emission trading within Europe came into force and till 31 March 2004 all the countries had to present to the Commission their national plan to comply with Directive's rules. There is great uncertainty worldwide on how GHG emissions reduction and trading schemes will develop. Previous visions of a single (Kyoto

  1. Green Buildings in Denmark – From radical ecology to consumer oriented market approaches?

    DEFF Research Database (Denmark)

    Jensen, Jesper Ole; Gram-Hanssen, Kirsten

    2004-01-01

    Gram-Hanssen and Jensen explore the development of green buildings in Denmark over the last three decades, identifying differences in design philosophies and techniques. They look at four approaches to green buildings: as energy-saving devices, as ecological grassroots alternatives, as subsidised...... large-scale urban projects, and as consumer products in a market approach. Using detailed case descriptions, the chapter asks to what extent it is possible to define some buildings or some approaches as more 'green' than others. The authors suggest that in order to more fully understand sustainable...... buildings we must account for the social structuring of both the identification of environmental problems and their resulting embodiment in built form....

  2. Customer Purchasing Behavior Analysis as Alternatives for Supporting In-Store Green Marketing Decision-Making

    Directory of Open Access Journals (Sweden)

    M. Alex Syaekhoni

    2017-11-01

    Full Text Available Due to increasing concerns about environmental protection, the environmental sustainability of businesses has been widely considered in the manufacturing and supply chain context. Further, its adoption has been implemented in the retail industry for marketing field, including green product promotion. This study aimed to propose a customer purchasing behavior analysis as an alternative for supporting decision-making in order to promote green products in retail stores. Hence, right-on-target marketing strategies can be implemented appropriately. The study was carried out using shopping path data collected by radio frequency identification (RFID from a large retail store in Seoul, South Korea. In addition, the store layout and its traffic were also analyzed. This method is expected to help experts providing appropriate decision alternatives. In addition, it can help retailers in order to increase product sales and achieve high levels of customer satisfaction.

  3. Oligopolistic differentiation of the Colombian green bean coffee in the US market

    Directory of Open Access Journals (Sweden)

    Andrés Julián Rendón Cardona

    2013-06-01

    Full Text Available New Empirical Industrial Organization (NEIO literature notes that imperfect foreign competition among commodities may be characterized by prices, quantities and product differentiation. This paper shows that the effectiveness of the differentiation strategy of Colombian green bean coffee in the US market has caused Colombia to compete in terms of quantities with its major opponent, Brazil. In order to show it, this paper brings a set of models which allow us to identify the competitive structure followed by Brazil and Colombia in the United States market of green bean coffee imports. These models are evaluated through a likelihood ratio test to determine which of them best explains the data. Stackelberg is the best model showing Brazil’s leadership in terms of quantities.

  4. Influence given to psychological stress of marketing and green tea beverage

    OpenAIRE

    桑原,早希; 古川,真一

    2011-01-01

    As for the polyphenol of a noteworthy tea leaf, the expectation for the effect of the stress relaxation is great, and the research is actively done recently. In the present study, the effect of the stress relaxation of marketing and green the tea beverage was pursued by using the saliva amylase enzyme weighing device and the peripheral-blood tube monitor device paying attention to the catechin kind of one of the tea leaf polyphenol. When a total anti oxidative potency of marketing and gre...

  5. Online marketing of green electricity in Germany—A content analysis of providers’ websites

    International Nuclear Information System (INIS)

    Herbes, Carsten; Ramme, Iris

    2014-01-01

    There is an increasing body of research on consumer preferences concerning electricity from renewable resources. The purpose of this study is to analyze how providers’ online marketing in one of the most developed markets for green energy can be improved. We conducted a content analysis of nearly 480 providers’ websites, examining as many as 620 products. We found that energy providers’ communication seems to be in line with academic research on potential customer benefits (utilitarian benefits, “warm glow”, nature experience). However, communication could be improved by giving more detailed information on the impact of the consumer's decision, e.g. by giving numbers on CO 2 -emissions saved. Moreover, providers could improve the effectiveness of their visual messages by using more pictures related to renewable energy. Further, self-expressive benefits of buying green energy could be created by offering merchandise articles symbolizing the contribution a consumer makes by choosing a green tariff. When comparing purely green energy providers to other providers, we found that the former offer a wider choice as well as more products supporting new renewable installations. Important implications for policy makers aiming to phase out alternative energy subsidies emerge from our findings. - Highlights: • We examine more than 600 product pages of green electricity providers in Germany. • We analyze providers’ product and communication policy. • Providers aptly address utilitarian and some psychological customer benefits. • Self-expressive benefits of buying green energy are not yet addressed. • Visual language and level of detail of information can be improved

  6. GREEN MARKETING AND REPRESENTATION OF THE OTHER (An Analysis of Green Image Ad Represented by Teh Kotak Ad, ‘Persembahan dari Alam’ Version

    Directory of Open Access Journals (Sweden)

    Tangguh Okta Wibowo

    2017-12-01

    Full Text Available This paper presents a theoretical link among green marketing of Teh Kotak ad, “Persembahan dari Alam” version. This is an ad telling as if the product of Teh Kotak is truly from nature. In addition, this research explored the portrayal of how this ad contains metaphorical element to juxtapose nature and technology as the same level. In the analysis, this study attempts to use Green marketing theory as a tool for analysis to explore what is the message behind the ad. Moreover, exploring the representation of the portion of the position of gender where the ad uses a woman as the main actor picking tea leaf, as if this ad looks natural. The result of the study revealed that Green marketing showed it competences to cover with political agenda. It is reflected in green image which told that The Kotak is a gift from nature. Overall, this study concludes that green image of this ad relays the hidden meaning, where the main aim is inviting people to buy its product as political agendas. Keywords: Green marketing; gift; Nature; Teh Kotak

  7. The role of the water footprint in the context of green marketing.

    Science.gov (United States)

    Symeonidou, Stella; Vagiona, Dimitra

    2018-04-03

    The environmental degradation, because of various factors, such as climate change, human activities, increase of population globally, etc. have brought on pressures on the fresh water supplies that vary on time and space. Consequently, economic, environmental, and social tools have emerged known as footprints, in an effort to examine and measure the needs and consequences of humanity on the Earth's life support systems and take measures towards sustainable development. Furthermore, the constantly worsening environmental conditions have resulted in the cultivation of a green culture among society stakeholders that brought on terms such as green marketing and green products. This paper deals with the water footprint (WF) concept and an effort is performed, to explore through a literature review, in which ways it can contribute to the sustainable development of water use, in the context of green marketing (GM) strategies. The approach of the analysis is based on the discrimination to the following aspects: international scale, national and subnational scale, farmers, business, and consumers, in order to track the affection of each part in water issues. The main findings of the literature review showed that the aforementioned factors are playing a key role in protecting water recourses, by the way they formulate their water use and they are interrelated and interdependent. WFs can be useful in the context of GM, by providing helpful information about direct and indirect water consumption, to every contributor factor in supply chains, to consumers, governments, and water managers.

  8. The effect of green marketing mix on purchase decision-making styles of customers

    OpenAIRE

    Golrokh Azimi; Mohammad Shabani

    2016-01-01

    The purpose of this study is to investigate the effect of green marketing mix on purchase decision-making styles of customers in appliance stores in Sanandaj. In this study, a standard questionnaire was used to collect the data of independent variable and assess the dependent variable. The present study is applied in terms of purpose and is also descriptive-survey in terms of data collection. The customers of appliance stores in Sanandaj were studied as the statistical population of this stud...

  9. Pengaruh Strategi Green Marketing Mix Dan Pengetahuan Produk Terhadap Keputusan Pembelian (Studi Kasus Konsumen Ponsel Nokia)

    OpenAIRE

    Annisa, Fiona

    2015-01-01

    This study aimed to identify and analyze the influence of green marketing mix strategy and product knowledge on purchasing decisions, consumer studies Nokia phone in Jakarta. Type of research design used was descriptive research, conducted at the biggest mobile phone mall ITC Roxy Mas, with 130 respondence during the period May to July 2014. Sampling techniques used was purposive sample to respondents who purchased Nokia. Thetools was used for the quantitative study, was a questionnaire. The ...

  10. Detection of Cryptosporidium oocysts in green mussels (Perna viridis from shell-fish markets of Thailand

    Directory of Open Access Journals (Sweden)

    Srisuphanunt M.

    2009-09-01

    Full Text Available Mussels filter large volumes of water and can concentrate pathogenic organisms, which may act as potential vehicles of transmission to the consumer. A survey study was carried out to investigate the presence of Cryptosporidium protozoan parasites in green mussels (Perna viridis, the smussles pecies most destined for consumption in Thailand. In total, 56 samples were examined from Bangkok (n = 24 and Samut Prakan (n = 32 a wholesale shell-fish markets located at the mouth of the Chao Phraya River. The market for green mussels was closed to the mussel culture placed along the coastal line and this localization may have significant economical impact if the mussels’ cultures are found contaminated. Cryptosporidium spp. oocysts were detected by the immunofluorescence antibody method (IFA in 12.5% of the samples examined. The detection of Cryptosporidium oocysts in green mussels’ population of Samut Prakan was higher (15.6% than in Bangkok market (8.3%. These differences in positive samples from the two locations may be caused by physical, ecological and anthropogenic conditions. This could relay to different contamination levels of marine water by Cryptosporidium oocysts and consequently to contamination of harvested shellfish populations. The results demonstrate that the Cryptosporidium spp. oocysts were found indigenous in mussels from the coastal line of Thailand, indicating that mussels may act as a reservoir of Cryptosporidium foodborne infections for humans.

  11. Detection of Cryptosporidium oocysts in green mussels (Perna viridis) from shell-fish markets of Thailand.

    Science.gov (United States)

    Srisuphanunt, M; Wiwanitkit, Viroj; Saksirisampant, W; Karanis, P

    2009-09-01

    Mussels filter large volumes of water and can concentrate pathogenic organisms, which may act as potential vehicles of transmission to the consumer. A survey study was carried out to investigate the presence of Cryptosporidium protozoan parasites in green mussels (Perna viridis), the smussles pecies most destined for consumption in Thailand. In total, 56 samples were examined from Bangkok (n = 24) and Samut Prakan (n = 32) a wholesale shell-fish markets located at the mouth of the Chao Phraya River. The market for green mussels was closed to the mussel culture placed along the coastal line and this localization may have significant economical impact if the mussels' cultures are found contaminated. Cryptosporidium spp. oocysts were detected by the immunofluorescence antibody method (IFA) in 12.5% of the samples examined. The detection of Cryptosporidium oocysts in green mussels' population of Samut Prakan was higher (15.6%) than in Bangkok market (8.3%). These differences in positive samples from the two locations may be caused by physical, ecological and anthropogenic conditions. This could relay to different contamination levels of marine water by Cryptosporidium oocysts and consequently to contamination of harvested shellfish populations. The results demonstrate that the Cryptosporidium spp. oocysts were found indigenous in mussels from the coastal line of Thailand, indicating that mussels may act as a reservoir of Cryptosporidium foodborne infections for humans.

  12. The Impact of Corporate Sustainability Strategies on the Financial Performance of Romanian Companies in the Context of Green Marketing

    Directory of Open Access Journals (Sweden)

    Marian Siminică

    2015-08-01

    Full Text Available The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability strategies implemented on their financial performance. The research of business sustainability strategies in 31 top performing companies in Romania is conducted by analyzing their green marketing initiatives, the ability to communicate online current and past Corporate Sustainability (CS actions (substantive action and their future commitments towards green marketing (symbolic action. The authors also analyzed the impact of companies’ dimensions on their green performance and commitment, substantiating that the size of a company is a significant influential factor. The analysis of the impact of substantive and symbolic action on the financial performance of the companies shows that there is not a significant correlation between these indicators.

  13. Marketing Verde: responsabilidade social e ambiental integradas na envolvente de marketingGreen Marketing: integrated social and environmental responsibility in the marketing environmentMarketing Verde: responsabilidad social y ambiental integrada en la envolvente de marketing

    Directory of Open Access Journals (Sweden)

    DALMORO, Marlon

    2009-03-01

    Full Text Available RESUMOO presente estudo tem como objetivo principal analisar e descrever como a responsabilidade social e ambiental está integrada na envolvente de marketing de uma unidade franqueada da Companhia Coca-Cola. Ao encontro das percepções de Karna, Hansen e Juslin (2001, a envolvente de marketing é descrita, baseada em três níveis hierárquicos: marketing estratégico, estrutural e funcional. Neste sentido, realizou-se uma abordagem qualitativa com estudo de caso, no qual os dados foram coletados, por meio de entrevistas semiestruturadas com pessoas envolvidas no processo de gestão ambiental e social da empresa franqueada. No tratamento dos dados foi utilizada análise de conteúdo. Na percepção dos entrevistados, a empresa encontra-se em um avançado processo de integração em toda a organização de uma cultura de marketing verde, principalmente, pela relação de franqueado, mantida com a Companhia Coca-Cola. Observou-se que a empresa franqueada, bem como a companhia, de modo geral, encontram-se numa situação pró-ativa em termos de marketing verde, mesmo que o ambiente institucional não cumpra com o seu papel na plenitude.ABSTRACTThis study aims to describe and analyze as social and environmental responsibility is integrated in the marketing strategy of a Coca-Cola Company franchisee. By the perceptions of Karna, Hansen and Juslin (2001, environment marketing is described based on three hierarchical levels: strategic, structural and functional marketing. There has been developed a qualitative approach through case study, in which the data were collected through semi-structured interviews with people involved in the process of environmental and social management of the franchisee company. Data treatment was used in the analysis of content. In the interviewer’s perception, the company is in advanced process of integration across the organization of a green marketing culture, primarily by the relationship of the franchisee maintained

  14. Using the market at a cost: How the introduction of green certificates in Sweden led to market inefficiencies

    International Nuclear Information System (INIS)

    Nilsson, Mats; Sundqvist, Thomas

    2007-01-01

    The paper examines the transactions costs in the Swedish electricity retail market arising as a result of the implementation of a green certificate system. Since transaction costs cannot be measured directly, we analyze the margin between what the retailers pay for the certificates and what they charge the end-users for the certificate service. Our results highlight some costs of implementing new policy and the necessity of a careful regulatory design. We propose that the price transparency should be strengthened by, for example, shifting the quota obligation to the retailers and/or by including the pricing of the certificate-service in the end-user price of electricity. Furthermore, we restate the obvious fact that the number of policy instruments implemented in a particular market matters insofar that each and every policy will create transaction costs. (author)

  15. Pengaruh Penerapan Green Marketing terhadap Kepuasan dan Loyalitas Pelanggan (Survei pada Pelanggan Treatment Naavagreen Natural Skin Care Cabang Malang)

    OpenAIRE

    Irkhamni, Deby Anggraini; Suharyono, Suharyono

    2017-01-01

    This research conducted aims to know that influence of Green Marketing on Customer Satisfaction and Customer Loyalty treatment Naavagreen Natural Skin Care Malang Branch. This type of research is explanatory research with quantitative approach. Variables in this research are Green Marketing, Customer Satisfaction, and Customer Loyalty. Population in this research are customer of treatment Naavagreen Natural Skin Care Malang Branch who had done treatment in as many as two times or more and hav...

  16. Technical meeting of OREAQ (Regional Observatory of Energy in Aquitaine): energy and greenhouse gases in Aquitaine, the system of the green certificates and the green electricity market

    International Nuclear Information System (INIS)

    2005-01-01

    The Information network on the Economic Development in Aquitaine (IDEA) aims to collect and spread the environmental information concerning the Aquitaine, in order to implement an observatory of the regional environment and of the sustainable development. This meeting is devoted to the greenhouse effect in Aquitaine. It discusses the carbon dioxide emissions bond to the energy, the green certificates and the green electricity market in France. (A.L.B.)

  17. Measuring the influence of the greening design of the building environment on the urban real estate market in Taiwan

    Energy Technology Data Exchange (ETDEWEB)

    Chang, Kuei-Feng [Department of Real Estate Management, National Pingtung Institute of Commerce (China); Chou, Po-Cheng [Department of Interior Design, Shu-Te University, Kaohsiung County (China)

    2010-10-15

    To address the worsening problems of global warming and the urban heat island effect, ecological cities and building environment greening are being promoted in population-dense urban areas domestically and abroad. For example, the Japanese Ministry of Land, Infrastructure, Transport, and Tourism announced the CASBEE-HI (Heat Island) assessment system in 2008 as a response to worsening urban warming and urban heat island effects. The Ministry implemented ''Building Space Greening Plans'' in Tokyo, Osaka, and other cities, enforcing by law the effective reduction of urban temperatures and improving urban living environments and alleviating the threat of urban ecological disasters. Therefore, this study integrates Taiwan domestic and foreign building space greening design, derived greening benefits, implementation promotion methods, and greening design policies as measurement constructs to examine the mutual influence between different constructs and to analyze the degree of influence on the urban real estate market. From the result, demonstrating that building space environment greening design does bring about positive benefits. In addition, the greening benefit was shown to have a positive impact on the urban real estate market. At the same time, greening promotion implementation method and urban policy standard both had a positive impact on the urban real estate market, demonstrating that government promotion of building environment greening design through urban design policy means is acceptable to the public. (author)

  18. CO2-emission trading and green markets for renewable electricity. WILMAR - deliverable 4.1

    International Nuclear Information System (INIS)

    Azuma-Dicke, N.; Weber, C.; Morthorst, P.E.; Ravn, H.F.; Schmidt, R.

    2004-06-01

    This report is Deliverable 4.1 of the EU project 'Wind Power Integration in Liberalised Electricity Markets' (WILMAR) and de-scribes the application of two policy instruments, Tradable Emissions Permits (TEPs) and Tradable Green Certificates (TGCs) for electricity produced from renewable energy sources in the European Union and the implications for implementation in the Wilmar model. The introduction of a common emission-trading system in the EU is expected to have an upward effect on the spot prices at the electric-ity market. The variations of the spot price imply that some types of power generation may change the situation from earning money to losing money despite the increasing spot price. Heavy restrictions on emissions penalise the fossil-fuelled technologies significantly, and the associated increase in the spot price need not compensate for this. Therefore, a market of TEPs is expected to have a significant influence on the electricity spot price. However, the expected price level of TEPs are met with great uncertainty and a study of a number of economical studies shows a price span between zero and 270 USD per ton of CO 2 depending on the participation or non-participation of countries in the scheme. The price-determination at the TGC market is expected to be closely related to the price at the power spot market as the RE-producers of electricity will have expectations to the total price paid for the energy produced, i.e., for the price of electricity at the spot market plus the price per kWh obtained at the green certificate mar-ket. In the Wilmar model, the TGC market can either be handled exogenously, i.e., the increase in renewable capacity and an average annual TGC price are determined outside the model, or a simple TGC module is developed, including the long-term supply functions for the most relevant renewable technologies and an overall TGC quota. Both solutions are rather simple, but to develop a more advanced model for the TGC market seems to be

  19. Contribution of green labels in electricity retail markets to fostering renewable energy

    International Nuclear Information System (INIS)

    Mulder, Machiel; Zomer, Sigourney P.E.

    2016-01-01

    In European countries, retailers are obliged to disclose the energy source and the related environmental impacts of their portfolio over the preceding year. The electricity supplied in the Dutch retail market is presented as renewable energy for 34%, but this relatively high share is for 69% based on certificates (Guarantees of Origin) which are imported from in particular Norway. The certificates are used to sell green electricity to consumers. The premium for green electricity which is actually paid by Dutch consumers is no more than a few percentages of the retail price. The low level of this premium is related to the abundant supply of certificates at low marginal costs from Norway. This also means that the premium for green electricity is too low to give an incentive for investments in new capacity. Hence, the current labelling system for renewable electricity is mainly valuable, besides being an instrument for tracking and tracing of renewable energy, as a marketing instrument for electricity retailers. The effectiveness of Guarantees of Origin as a policy instrument to foster renewable electricity sources is weak. This effectiveness can be raised by implementing restrictions on the international trade or the issuance of new certificates. - Highlights: • In Europe, electricity retailers are obliged to disclose the energy source. • In the Netherlands, most renewable energy is based on imported certificates. • The certificates system does not result in more renewable energy. • Restrictions on international trade may improve the effectiveness.

  20. Rocky Mountain Spotted Fever

    Science.gov (United States)

    ... with facebook share with twitter share with linkedin Rocky Mountain Spotted Fever Credit: CDC A male cayenne tick, Amblyomma cajennense, ... and New Mexico. Why Is the Study of Rocky Mountain Spotted Fever a Priority for NIAID? Tickborne diseases are becoming ...

  1. Rocky Mountain spotted fever

    Science.gov (United States)

    ... spotted fever on the foot Rocky Mountain spotted fever, petechial rash Antibodies Deer and dog tick References McElligott SC, Kihiczak GG, Schwartz RA. Rocky Mountain spotted fever and other rickettsial infections. In: Lebwohl MG, Heymann ...

  2. Cheat Electricity? The Political Economy of Green Electricity Delivery on the Dutch Market for Households and Small Business

    OpenAIRE

    J. A. M. Hufen

    2016-01-01

    The European Commission’s renewable energy directive introduced a market-based Guarantees of Origin (GO)-trade system that gives consumers the choice of buying “real” green energy. This has been successful, as the market share of Dutch households that buy green energy grew to 64% in 2015. However, societal organizations are dissatisfied with the green energy offered, categorizing it as “cheat” electricity. This article aims to solve this riddle of a successful product created under the GO-tra...

  3. The New Hampshire retail competition pilot program and the role of green marketing

    Energy Technology Data Exchange (ETDEWEB)

    Holt, E.A. [Ed Holt and Associates, Inc. (United States); Fang, J.M. [National Renewable Energy Lab., Golden, CO (United States)

    1997-11-01

    Most states in the US are involved in electric industry restructuring, from considering the pros and cons in regulatory dockets to implementing legislative mandates for full restructuring and retail access for all consumers. Several states and utilities have initiated pilot programs in which multiple suppliers or service providers may compete for business and some utility customers can choose among competing suppliers. The State of New Hampshire has been experimenting with a pilot program, mandated by the State Legislature in 1995 and implemented by the New Hampshire Public Utilities Commission (NHPUC), before it implements full retail access. Green marketing, an attempt to characterize the supplier or service provider as environmentally friendly without referring to the energy resource used to generate electricity, was used by several suppliers or service providers to attract customers. This appeal to environmental consumerism was moderately successful, but it raised a number of consumer protection and public policy issues. This issue brief examines the marketing methods used in New Hampshire and explores what green marketing might mean for the development of renewable energy generation. It also addresses the issues raised and their implications.

  4. Is green energy expensive? Empirical evidence from the Spanish electricity market

    International Nuclear Information System (INIS)

    Ciarreta, Aitor; Espinosa, Maria Paz; Pizarro-Irizar, Cristina

    2014-01-01

    Renewable energy promotion and its cost are at the heart of the energy policy debate in many countries. The question from an economic perspective is how expensive the promotion of renewable sources through price-based incentive schemes is. This paper addresses this issue empirically. We analyze the Spanish electricity market during the period 2008–2012, where renewable energy production rose by 57%. To determine how expensive it was, we first measure the savings due to the spot price reduction driven by the merit order effect and, second, we compute the amount paid as incentives to green energy by the electricity system; the difference between the two is the net cost of green energy to the electricity markets. We present aggregate results for renewable sources as a whole, as well as individual results for each technology. We show that at the initial stages, when renewable capacity was low, green energy promotion paid for itself (2008–2009); however, from 2010 on, when renewable production reached a relatively high level, it started to impose a positive net cost on the system. Finally, we found substantial differences among technologies: wind energy implied the lowest net cost, while solar photovoltaic was the most expensive. - Highlights: • The combination of feed-in tariffs and premiums has been an effective instrument in the promotion of renewable electricity in Spain. • Significant reduction of the daily market price due to RES-E. • Considering the subsidies to RES-E this energy might seem rather expensive for the Spanish electricity system since 2010. • Substantial differences among technologies: wind energy implied the lowest net cost, while solar photovoltaic was the most expensive

  5. Market segmentation and willingness to pay for green electricity among urban residents in China: The case of Jiangsu Province

    International Nuclear Information System (INIS)

    Zhang, Lei; Wu, Yang

    2012-01-01

    The objective of this study is to identify market segments and estimate the residents’ willingness to pay (WTP) for green electricity (green-e) in China for the large-scale promotion of energy projects from renewable sources that do not rely solely on energy policies. Based on an analysis of non-use values of green-e as well as the application of the contingent valuation (CV) method and payment card (PC) introduction technology, the average WTP ranges from RMB 7.91 yuan/month to 10.30 yuan/month (approximately US$ 1.15–1.51/month with an exchange rate of 6.83 yuan/US$ yuan/US$) for urban residents in Jiangsu Province. The current work also explores the differences in demographic variables across varying WTP amounts and the different marginal effects of demographic variables at the same level of WTP. The findings reveal that there are significant differences in demographic variables, such as level of education, household income and location of residence, across the population segments. Moreover, the finding that some respondents with high income and higher education prefer higher WTP amounts to lower WTP amounts suggests that green-e is a luxury product, and consequently, a Veblen effect exists in certain Chinese market segments. - Highlights: ► The value of green electricity manifests itself primarily in the form of non-use value. ► The average WTP for green-e ranges from RMB 7.91 yuan/month to 10.30 yuan/month. ► The differences in demographic variables across varying WTP are significant. ► The marginal effects of demographic variables at the same WTP are different. ► Green-e is still a luxury product and Veblen effect exits in particular segment.

  6. CO2-emission trading and green markets for renewable electricity. Wilmar - deliverable 4.1

    DEFF Research Database (Denmark)

    Azuma-Dicke, N.; Morthorst, Poul Erik; Ravn, H.F.

    2004-01-01

    This report is Deliverable 4.1 of the EU project “Wind Power Integration in Liberalised Electricity Markets” (WILMAR) and describes the application of two policy instruments, Tradable Emissions Permits (TEP’s) and Tradable Green Certificates (TGC’s) forelectricity produced from renewable energy...... sources in the European Union and the implications for implementation in the Wilmar model. The introduction of a common emission-trading system in the EU is expected to have an upward effect on the spot pricesat the electricity market. The variations of the spot price imply that some types of power...... generation may change the situation from earning money to losing money despite the increasing spot price. Heavy restrictions on emissions penalise thefossil-fuelled technologies significantly, and the associated increase in the spot price need not compensate for this. Therefore, a market of TEP’s is expected...

  7. The market for green building in developed Asian cities. The perspectives of building designers

    International Nuclear Information System (INIS)

    Chan, Edwin H.W.; Qian, Queena K.; Lam, Patrick T.I.

    2009-01-01

    Green building (GB) is part of the concept of promoting sustainability. Although GB and the concept of sustainability are well studied for environmental concerns, their business rationale and related social concerns have not been fully explored or widely accepted by the parties involved in the building sector. In this study, the situation of GB market in relation to the general building market is reviewed and the business rationales of stakeholders to invest in the GB market have been investigated from the perspective of building designers. In addition, the factors that enhance the popularity of GB have been explored and the obstacles that hinder its market have been examined. The data are collected by a questionnaire survey covering building designers in Hong Kong and Singapore, the cities that are categorized as economically developed cities in Asia. After data analysis of the survey, this paper presents the findings of the business reasons for stakeholders to be involved in GB, the most favorable conditions required to promote GB business and the important obstacles that hinder its popularity. Based on the findings, recommendations and policy implications are tendered. (author)

  8. PENGARUH GREEN MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK UNILEVER (STUDI KASUS MASYARAKAT KOTA BANDUNG

    Directory of Open Access Journals (Sweden)

    Khaya Widelia

    2016-03-01

    Full Text Available Abstract - The tendency of current consumption patterns began to shift in environmentally friendly products. This can be seen from the development of Green Marketing in Indonesia, especially in Bandung. Shifting patterns of life has become the people's choice to meet the needs of a healthy life. Currently the company uses Corporate Social Responsibility strategy to encourage consumers and employees in real action. This research uses descriptive research design and verification with the calculation of linear regression. The population in this study were people in Bandung, with a sample of 400 respondents. The results showed that green marketing is not significantly influence the purchasing decisions of consumers due to lack of knowledge about Unilever products that are environmentally friendly, and Corporate Social Responsibility significantly influence the purchasing decision, because PT. Unilever heavily in informing about Corporate Social Responsibility program that is used to customers or prospective customers. Keywords: Green Marketing, Corporate Social Responsibility, Purchasing Decision. Abstrak - Kecenderungan pola konsumsi saat ini mulai beralih pada produk ramah lingkungan. Hal ini terlihat dari perkembangan Green Marketing di Indonesia, khususnya di Kota Bandung. Pergeseran pola hidup ini telah menjadi pilihan masyarakat untuk memenuhi kebutuhan hidup sehat. Saat ini perusahaan menggunakan strategi Corporate Social Responsibility untuk mengajak konsumen dan karyawan perusahaan dalam aksi nyata. Penelitian ini menggunakan desain riset deskriptif dan verifikatif, dengan perhitungan regresi linier berganda. Populasi dalam penelitian ini adalah masyarakat Kota Bandung dengan sampel sebanyak 400 responden. Hasil penelitian menunjukkan bahwa green marketing tidak berpengaruh signifikan terhadap keputusan pembelian yang disebabkan kurangnya pengetahuan konsumen tentang produk Unilever yang ramah lingkungan, dan Corporate Social Responsibility

  9. Green marketing as a key strategy for sustainable development: A case study of Albanian consumers

    Directory of Open Access Journals (Sweden)

    Anita Gumeni

    2014-05-01

    Full Text Available Recently efforts have been made in order to achieve sustainable development, which consists of social sustainability, economic sustainability and environmental sustainability in order to reach well-being of present and future generations. In our time the concern for environmental topics and sustainable development has been increasing. Accordingly companies are trying to design new strategies for gaining competitive advantage in the marketplace. Green marketing is one of such strategies used by marketers for reaching sustainable development. Companies need to know consumers' attitude and to adapt new marketing solutions with the focus on determining the expectations and satisfying their needs. In this paper we will attempt to examine the attitude of Albanian consumers toward eco-friendly products. The aim of the survey is to gather information from a consumer standpoint. We will apply various statistical analyses to investigate the demographic variable of consumers who are willing to pay an extra price for eco-friendly products. Findings demonstrate that the profile of consumers with a positive attitude towards eco-friendly products was more likely to be young educated women.

  10. Heavy metal contamination of vegetables from green markets in Novi Sad

    Directory of Open Access Journals (Sweden)

    Arsenov Danijela D.

    2016-01-01

    Full Text Available are valuable source of vitamins, minerals and fibers important for healthy human nutrition. However, an increased level of heavy metals in vegetables has been noticed in recent years. This study was conducted with an aim to analyze content of heavy metals, cadmium (Cd, lead (Pb, and chromium (Cr in 11 vegetable species which are the most common in human diet. Vegetables were collected from three green markets (Limanska, Futoška and Riblja pijaca in Novi Sad, during September and October, from 2009 to 2011. Heavy metal contents were analyzed in edible parts of tomato, potato, spinach, onion, beetroot, parsley, parsnip, carrot, cauliflower, pepper and broccoli using atomic absorption spectrophotometer (Varian, AAS 240FS. The results showed statistically significant differences in element concentrations among analyzed vegetables. In general, the highest metal pollution was observed in the year of 2011. Spinach was found to contain the highest metals content - 0.89 μg/g for Cd, 5.81 μg/g for Pb, and 3.67 μg/g for Cr. According to Serbian official regulations, 18.18% of all analyzed species exceeded maximum permissible level for Cd, 9.09% for Pb, while for Cr these limits are not defined. Elevated content of heavy metals in vegetables might be related to soil contamination, atmospheric depositions during transportation and marketing. Thus, a continuous monitoring of vegetables on markets should be performed in order to prevent potential health risks to consumers.

  11. Integrated Marketing Communication (Imc) Green Radio 96,7 Fm Pekanbaru Dalam Membangun Brand Image Sebagai Media Berbasis Lingkungan

    OpenAIRE

    Marbun, Tresia Br; ", Rumyeni

    2017-01-01

    Integrated Marketing Communication (IMC) is the company's effort to integrate and coordinate all communication channels to deliver its message clearly, consistently and strongly influences its organization and products. Green Radio 96.7 FM Pekanbaru is the only electronic media that focuses on broadcasting news Environmental issues in Riau Province. This radio builds brand image as an environment-based media by choosing to use Integrated Marketing Communication (IMC). This study aims to find ...

  12. A network approach to overcoming barriers to market engagement for SMEs in energy efficiency initiatives such as the Green Deal

    International Nuclear Information System (INIS)

    O’Keeffe, Juliette M.; Gilmour, Daniel; Simpson, Edward

    2016-01-01

    The Green Deal (GD) was launched in 2013 by the UK Government as a market-led scheme to encourage uptake of energy efficiency measures in the UK and create green sector jobs. The scheme closed in July 2015 after 30 months due to government concerns over low uptake and industry standards but additional factors potentially contributed to its failure such as poor scheme design and lack of understanding of the customer and supply chain journey. We explore the role of key delivery agents of GD services, specifically SMEs, and we use the LoCal-Net project as a case study to examine the use of networks to identify and reduce barriers to SME market engagement. We find that SMEs experienced multiple barriers to interaction with the GD such as lack of access to information, training, and confusion over delivery of the scheme but benefited from interaction with the network to access information, improve understanding of the scheme, increasing networking opportunities and forming new business models and partnerships to reduce risk. The importance of SMEs as delivery agents and their role in the design of market-led schemes such as the GD are discussed with recommendations for improving SME engagement in green sector initiatives. - Highlights: • The role of delivery agents should be addressed in voluntary energy reduction schemes. • SMEs attempting to engage in the Green Deal market faced multiple barriers. • Networks can assist in overcoming SME barriers to entry into new green sector markets. • Access to information, contacts and experts are key benefits of business networks. • Policy driven market-led schemes must consider all actors to prevent early failures.

  13. Cheat Electricity? The Political Economy of Green Electricity Delivery on the Dutch Market for Households and Small Business

    Directory of Open Access Journals (Sweden)

    J. A. M. Hufen

    2016-12-01

    Full Text Available The European Commission’s renewable energy directive introduced a market-based Guarantees of Origin (GO-trade system that gives consumers the choice of buying “real” green energy. This has been successful, as the market share of Dutch households that buy green energy grew to 64% in 2015. However, societal organizations are dissatisfied with the green energy offered, categorizing it as “cheat” electricity. This article aims to solve this riddle of a successful product created under the GO-trade system but also heavily criticized. Research reveals a lively marketplace with buyers eager to buy green energy and energy producers offering a wide range of labels. Marketplace mechanisms are strongly influenced by political choices, and financial support for energy suppliers makes green energy a credible option. Societal groups, however, argue that the information provided is incomplete and misleading, that buying green energy does not impact positively on greenhouse gas reduction, and that better information and structural reform are required. The GO-trade system is strongly influenced by member states’ national energy politics. Societal organizations have helped to optimize the implementation of the GO-trade system in the Netherlands, but they are not expected to be able to support the creation of a level playing field in which an optimal GO-trade system will flourish.

  14. Use green taxes and market instruments to reduce greenhouse gas emissions

    International Nuclear Information System (INIS)

    Hodgson, G.; Rheaume, G.; Coad, L.

    2008-01-01

    This briefing is part of the Conference Board of Canada's CanCompete program, which was designed to help leading decision makers advance Canada on a path of national competitiveness. Many members of the scientific community have concluded that anthropogenic greenhouse gas (GHG) emissions are responsible for the current pace of global warming. It is widely believed that the changing climate will have a negative impact on the economy and the environment. This briefing considered a set of reforms to the Canadian tax system designed to ensure sustainable growth within a changing climate. The briefing was prepared in response to an earlier paper calling for a market-based policy on climate change. Tax incentives were examined, as well as price signalling systems to ensure successful climate change adjustment for Canadian businesses. It was concluded that a combination of efficient regulations, market forces, and tax measures will be needed to set accurate and effective prices for GHGs. Green taxes and tax credits will also be necessary in order to accelerate technological adaptation to a carbon pricing system, along with a complementary cap and trade system. 1 fig

  15. green

    Directory of Open Access Journals (Sweden)

    Elena Grigoryeva

    2011-02-01

    Full Text Available The “green” topic follows the “youngsters”, which is quite natural for the Russian language.Traditionally these words put together sound slightly derogatory. However, “green” also means fresh, new and healthy.For Russia, and for Siberia in particular, “green” architecture does sound new and fresh. Forced by the anxious reality, we are addressing this topic intentionally. The ecological crisis, growing energy prices, water, air and food deficits… Alexander Rappaport, our regular author, writes: “ It has been tolerable until a certain time, but under transition to the global civilization, as the nature is destroyed, and swellings of megapolises expand incredibly fast, the size and the significance of all these problems may grow a hundredfold”.However, for this very severe Siberian reality the newness of “green” architecture may turn out to be well-forgotten old. A traditional Siberian house used to be built on principles of saving and environmental friendliness– one could not survive in Siberia otherwise.Probably, in our turbulent times, it is high time to fasten “green belts”. But we should keep from enthusiastic sticking of popular green labels or repainting of signboards into green color. We should avoid being drowned in paper formalities under “green” slogans. And we should prevent the Earth from turning into the planet “Kin-dza-dza”.

  16. Characteristic and Preferences of Green Consumer Stratification As Bases to Formulating Marketing Strategies of Ecolabel-Certified Furniture

    Directory of Open Access Journals (Sweden)

    Ririn Wulandari

    2012-06-01

    question. The components used were: satisfaction, safety, socialization, and sustainability, as well as government policies which could open markets. The respondents were 408 potential consumers in Jakarta and its surroundings. The method used was purposive and convenience sampling, in which the survey was conducted at exhibitions and showrooms. Ward Method, Stepwise Discriminant Analysis and Biplot Analysis were used to generate consumer stratifications. Before that, reliability tests were conducted using Crombach Alpha method. In addition, data was explored and reduced using Component Principle Analysis. Preference analysis was performed using the method proposed by Thurston Case V. This study results four stratifications of green consumers. There were similarities and differences in preference on each of the stratification of the component of green marketing strategy as well as the marketing strategies of furniture-certified ecolabel for the targeted consumers.

  17. The potential of green power trading. The key forum for business and policy makers in a growing market

    International Nuclear Information System (INIS)

    2004-01-01

    This report summarises the information presented at the European Conference on Green Power Marketing held in 2004 in Lausanne, Switzerland. It takes a look at the market chances of ecologically produced electricity for use in Switzerland and for export. The opinions of experts from the areas of business, science, politics and marketing that were presented at the meeting are summarised. Future power shortages are discussed and the development of electricity consumption and production are examined. Foreseeable discrepancies between consumption and production that will lead to increases in the price for power are discussed, as is the carbon dioxide emissions question. The European Union's power source declaration directive is examined and the effects it could have on the demand for ecologically produced electricity are discussed. Labelling systems for green power and mechanisms for their validation are also discussed

  18. The Effectiveness of the Multilateral Coalition to Develop a Green Agricultural Products Market in China Based on a TU Cooperative Game Analysis

    Directory of Open Access Journals (Sweden)

    Mingjun Deng

    2018-05-01

    Full Text Available Green agriculture can improve biodiversity, increase farmers’ income, reduce agricultural non-point source pollution, solve food safety issues, and will be an important way to promote sustainable development in China. At present, the green transformation of China’s agriculture has encountered a bottleneck in the development of a green agricultural product market. How to develop a green agricultural product market has become an issue worthy of in-depth study in the academia. Previous studies have already given persuasive explanations for the inability to form a green agricultural product market, but few have explored its development path from the angle of cooperation. By employing the method of a Transferable Utilities (TU cooperative game, and based on theoretical analyses and hypothetical data, this thesis aims to prove the effectiveness of the multilateral coalition to develop the green agricultural product market in China. The results show the effectiveness of the developed model of the green agricultural product market in which producers, consumers, food safety inspection departments, and e-commerce platforms cooperate with each other. This model meets the objective needs of the times and that of the market economy. According to the marginal contribution value of participants in different coalition orders, this thesis finds 6 kinds of coalition orders. When producers and consumers of green agricultural products enter the coalition in the last place, the marginal contribution value is maximized, which reflects the importance of the supply side and demand side of green agricultural products. In other words, the development of the green agricultural product market is a dynamic process—determined by consumers and promoted by producers—in which both sides promote and restrict each other. Finally, this article presents two policy recommendations: at the national level, to clearly proposes a strategy to build a green agricultural product e

  19. Helping 'light green' consumers walk the talk. Results of a behavioural intervention survey in the Swiss electricity market

    International Nuclear Information System (INIS)

    Litvine, Dorian; Wuestenhagen, Rolf

    2011-01-01

    While many consumer surveys show very positive attitudes towards renewable energy, the share of consumers actually purchasing green electricity is still in the single-digit percent range in most countries. What can be done to help consumers with positive attitudes towards green electricity to 'walk the talk', i.e. to behave consistently with their preferences? We developed a psychological model based on the theory of planned behaviour (TPB) to design a large-scale behavioural intervention survey with 1163 Swiss electricity consumers. Our results show that by providing information targeted at the key factors influencing the intention to purchase green electricity, namely attitudes towards purchase, social norms and perceived behavioural control, a significant increase in green electricity market share can be achieved. Our results show that price is not the only barrier to purchasing green electricity, and that information to increase the perceived benefit of buying green electricity as well as targeted communication to overcome inertia among retail electricity consumers are equally important factors. (author)

  20. Development of a cost-effectiveness analysis of leafy green marketing agreement irrigation water provisions.

    Science.gov (United States)

    Jensen, Helen H; Pouliot, Sébastien; Wang, Tong; Jay-Russell, Michele T

    2014-06-01

    An analysis of the effectiveness of meeting the irrigation water provisions of the Leafy Green Marketing Agreement (LGMA) relative to its costs provides an approach to evaluating the cost-effectiveness of good agricultural practices that uses available data. A case example for lettuce is used to evaluate data requirements and provide a methodological example to determine the cost-effectiveness of the LGMA water quality provision. Both cost and field data on pathogen or indicator bacterial levels are difficult and expensive to obtain prospectively. Therefore, methods to use existing field and experimental data are required. Based on data from current literature and experimental studies, we calculate a cost-efficiency ratio that expresses the reduction in E. coli concentration per dollar expenditure on testing of irrigation water. With appropriate data, the same type of analysis can be extended to soil amendments and other practices and to evaluation of public benefits of practices used in production. Careful use of existing and experimental data can lead to evaluation of an expanded set of practices.

  1. The Danube Region Protection – Challenges for Green Marketing and Corporate Social Responsibility in Serbia

    Directory of Open Access Journals (Sweden)

    Jelena Stanković

    2015-08-01

    Full Text Available During past years the influence of climate changes on environmental factors, such as water, soil, and air, has become significant and pretty unavoidable. Based on that, anthropogenic influences like industrial, communal, and agricultural wastewater discharge, have become more dangerous for the eco-system as a whole. In this paper we will analyse the possibilities for reducing antropogenic influences through the processes of controlling and monitoring of the wastewater as well as the Danube river water-gang. The European Union Framework Directive has been implemented into the legislative system of the Republic of Serbia, with the purpose of more complete protection of the Danube Region. In that sense, the prevention of the drinking water deficit requires a multidisciplinary approach, which includes activities on green marketing and a higher level of corporate social responsibility. Water, in all its aspects, has a strong economic value, which is the reason why it has to be recognized as an economic resource as well as a highly influential factor of local community development. Integrated management system of wastewater has to be established on the overall cooperation among consumers, planners, and policy designers at all levels – local, regional and global.

  2. Study 5: certification and green electric power market; Etude 5: certification et marche de l'electricite ''Verte''

    Energy Technology Data Exchange (ETDEWEB)

    Martin, P.E. [Observ' ER, 75 - Paris (France)

    2000-07-01

    The term green electric power, characterizes today the electric power development, from the renewable energies. Whether this development is governed by the market, the government intervention is always necessary. The fiscality is a preferential way where this complementarity between policy and market may hold. The ADEME asks for a study which presents the californian market of the green electric power, the netherlands system of green certificates and the extension to the european scale. This report deals with these three scopes after a recall and the clarification of the concepts. (A.L.B.)

  3. Quota regime for renewable energy sources and Green Labels trading in the electricity market of the Netherlands

    International Nuclear Information System (INIS)

    Drillisch, J.

    1998-01-01

    The renewables quota regime combined with a ''green electricity'' labelling and trading system, implemented by the Dutch association of distribution undertakings, is the first of its kind in Europe. The distribution undertakings are bound by a commitment to take and distribute ''green label'' electricity from renewables amounting to approx. 3% of their total sales to contractual customers. This is a modest percentage, but the quota regime already proved to be a promoter of close-to-the-market generation technologies. It would be too early now to make a final statement on the quota regime's influence on enhanced use of renewable energy sources. Practice so far also revealed the need for some modifications in the design of the pricing system for''green electricity''. Current debates consider integration of renewable energy sources abroad. The first accounting date for giving evidence of compliance with the commitment to green label quotas is late in the year 2000. This will be the test for the system and the efficiency of sanctions provided for in case of non-compliance. It will be a task of the future to examine whether it might be appropriate to establish a similar system for the heat market. (RHM/CB) [de

  4. PENGARUH GREEN MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK UNILEVER (STUDI KASUS MASYARAKAT KOTA BANDUNG)

    OpenAIRE

    Khaya Widelia; Rennyta Yusiana; Arry Widodo

    2016-01-01

    Abstract - The tendency of current consumption patterns began to shift in environmentally friendly products. This can be seen from the development of Green Marketing in Indonesia, especially in Bandung. Shifting patterns of life has become the people's choice to meet the needs of a healthy life. Currently the company uses Corporate Social Responsibility strategy to encourage consumers and employees in real action. This research uses descriptive research design and verification with the calcul...

  5. Study on Marketing Strategy of Rural Tourism and Green Food: A Customer Value Perspective

    OpenAIRE

    Hui Song

    2015-01-01

    In recent years, rural tourism increase fast and has a significant impact on the rural economy. At the same time, rural tourism drives the consumption of agricultural products, especially the green food. In this study, we make comprehensively analysis on green food consumer behavior based on brand relationship, the result shows that: gender, age, income, security concerns, logo, cognition, willingness are significant influences on green food consumption and occupation, education, environmenta...

  6. Green signalling effects in the market for energy-efficient residential buildings

    International Nuclear Information System (INIS)

    Fuerst, Franz; Oikarinen, Elias; Harjunen, Oskari

    2016-01-01

    Highlights: • Energy efficiency (EE) levels are hypothesised to affect house transaction prices. • We estimate a hedonic model using Energy Performance Certificates from Finland. • A price premium is found for the most energy-efficient properties. • The empirical results are suggestive of a green signalling effect. • Demand for EE high performers appears to be segmented from lower tiers. - Abstract: Empirical evidence from recent studies suggests that the price premium on energy-efficient buildings is potentially higher than the pure capitalisation of energy savings but the empirical evidence on the size of the non-savings components is scant. This study aims to fill this research gap by investigating whether the mandatory energy efficiency ratings for residential properties imply benefits that go beyond energy savings. Using a sample of several thousand apartment transactions from Helsinki, Finland, we first test if higher ratings were significantly associated with higher prices. In addition to a large number of property and neighbourhood characteristics, this dataset contains information on building-level energy usage which allows us to distinguish between the cost savings effect of energy consumption and the value of more intangible factors associated with the energy label. The hedonic model yields a statistically significant 3.3% price premium for apartments in the top three energy-efficiency categories and 1.5% when a set of detailed neighbourhood characteristics are included. When maintenance costs containing energy usage costs are added, a robust and significant price premium of 1.3% persists whereas no differentiation is found for the medium and lower rating categories. These findings may be indicative of energy-efficient buildings having signalling value – and therefore an additional incentive to invest in such buildings – for ‘green’ consumers. However, a favourable energy rating did not appear to speed up the sales process in the

  7. Rocky Flats Compliance Program

    International Nuclear Information System (INIS)

    1994-02-01

    The Department of Energy (DOE) established the Office of Technology Development (EM-50) (OTD) as an element of Environmental Restoration and Waste Management (EM) in November 1989. The primary objective of the Office of Technology Development, Rocky Flats Compliance Program (RFCP), is to develop altemative treatment technologies for mixed low-level waste (wastes containing both hazardous and radioactive components) to use in bringing the Rocky Flats Plant (RFP) into compliance with Federal and state regulations and agreements. Approximately 48,000 cubic feet of untreated low-level mixed waste, for which treatment has not been specified, are stored at the RFP. The cleanup of the Rocky Flats site is driven by agreements between DOE, the Environmental Protection Agency (EPA), and the Colorado Department of Health (CDH). Under these agreements, a Comprehensive Treatment and Management Plan (CTMP) was drafted to outline the mechanisms by which RFP will achieve compliance with the regulations and agreements. This document describes DOE's strategy to treat low-level mixed waste to meet Land Disposal Restrictions and sets specific milestones related to the regulatory aspects of technology development. These milestones detail schedules for the development of technologies to treat all of the mixed wastes at the RFP. Under the Federal Facilities Compliance Act (FFCA), the CTMP has been incorporated into Rocky Flats Plant Conceptual Site Treatment Plan (CSTP). The CSTP will become the Rocky Flats Plant site Treatment Plan in 1995 and will supersede the CTMP

  8. The Influence of Green Marketing, Brand Image, and the Product Quality Towards Customer Satisfaction of the Body Shop, Manado Town Square

    OpenAIRE

    Tumbuan, Willem A.; Mandey, Silvya; Wenur, Christy

    2015-01-01

    Global warming is a serious problem that is being faced by people around the world. However, global warming is viewed as a specific business opportunity for certain companies. Green marketing strategy is one of the solutions to deal with this business opportunity, especially for companies in the field of cosmetics. The Body Shop is an international cosmetic product retailer that already have a good image and quality while still promoties green marketing strategy. The research objective is to ...

  9. 76 FR 24291 - Proposed National Marketing Agreement Regulating Leafy Green Vegetables; Recommended Decision and...

    Science.gov (United States)

    2011-04-29

    ... the hearing indicates that the value of leafy green vegetables grown for the United States fresh and... the 2008 production value, lettuce crops accounted for 79 percent, cabbage accounted for 15 percent... Food Safety Guidelines for Lettuce and Leafy Greens Supply Chain''. These guidelines have not been...

  10. Exchange of natural enemies for biological control: is it a rocky road?-the road in the Euro-Mediterranean region and the South American common market.

    Science.gov (United States)

    Coutinot, D; Briano, J; Parra, J R P; de Sá, L A N; Cônsoli, F L

    2013-02-01

    The access and benefit sharing (ABS) regulations from the Convention on Biological Diversity (CBD) for the use of natural resources became an important issue because the biodiversity of developing countries was heavily accessed and unilaterally exploited by pharmaceutical and seed companies. However, natural enemies used for biological control are living and unmodified genetic resources which cannot be patented and have been treated as resources such as drugs, seeds, or other commercial products. Consequently, the ABS requirements have limited not only the use of natural enemies but also the positive effects that scientifically supported biological control strategies have on the society, the environment, and the economy, reducing problems of pesticide residues, water and soil contamination, and non-target effects. During the last several years, the biological control scientific community has faced new and extremely complicated legislation dictated by a high and diverse number of governmental agencies at different levels, making the access to natural resources for biocontrol purposes a rocky road. Society at large should be aware of how the strict ABS regulations affect the use of natural enemies as biological resources to secure food production, food safety, and global environmental protection. We discuss in here the current difficulties derived from CBD for the exchange of natural enemies taking as example the Euro-Mediterranean region, Argentina, and Brazil to demonstrate how long and diverse are the steps to be followed to obtain the required permits for access and exportation/importation of natural enemies. We then argue that the public visibility of biocontrol strategies should be increased and their benefits highlighted in order to persuade legislators for the development of a less bureaucratic, more expedient, and more centralized regulatory frame, greatly favoring the practice and benefits of biological control. We finally propose a general framework in

  11. A regulatory adjustment process for the determination of the optimal percentage requirement in an electricity market with Tradable Green Certificates

    International Nuclear Information System (INIS)

    Currier, Kevin M.

    2013-01-01

    A system of Tradable Green Certificates (TGCs) is a market-based subsidy scheme designed to promote electricity generation from renewable energy sources such as wind power. Under a TGC system, the principal policy instrument is the “percentage requirement,” which stipulates the percentage of total electricity production (“green” plus “black”) that must be obtained from renewable sources. In this paper, we propose a regulatory adjustment process that a regulator can employ to determine the socially optimal percentage requirement, explicitly accounting for environmental damages resulting from black electricity generation. - Highlights: • A Tradable Green Certificate (TGC) system promotes energy production from renewable sources. • We consider an electricity oligopoly operated under a TGC system. • Welfare analysis must account for damages from “black” electricity production. • We characterize the welfare maximizing (optimal) “percentage requirement.” • We present a regulatory adjustment process that computes the optimal percentage requirement iteratively

  12. Rocky Mountain Riparian Digest

    Science.gov (United States)

    Deborah M. Finch

    2008-01-01

    The Rocky Mountain Riparian Digest presents the many facets of riparian research at the station. Included are articles about protecting the riparian habitat, the social and economic values of riparian environments, watershed restoration, remote sensing tools, and getting kids interested in the science.

  13. NMR Confirmation and HPLC Quantification of Javamide-I and Javamide-II in Green Coffee Extract Products Available in the Market.

    Science.gov (United States)

    Park, Jae B

    2017-01-01

    Javamide-I/javamide-II are phenolic amides found in coffee. Recent reports suggested that they may contain several biological activities related to human health. Therefore, there is emergent interest about their quantities in coffee-related products. Green coffee extract is a powder extract made of unroasted green coffee beans, available as a dietary supplement. However, there is little information about the amounts of javamide-I/javamide-II in green coffee extract products in the market. Therefore, in this paper, javamide-I/javamide-II were extracted from green coffee extract products and their identifications were confirmed by NMR. After that, the amounts of javamide-I/javamide-II were individually quantified from seven different green coffee extract samples using the HPLC method coupled to an electrochemical detector. The HPLC method provided accurate and reliable measurement of javamide-I/javamide-II with excellent peak resolution and low detection limit. In all seven green coffee extract samples, javamide-II was found to be between 0.28 and 2.96 mg/g, but javamide-I was detected in only five samples in the concentration levels of 0.15-0.52 mg/g, suggesting that green coffee extract products contain different amounts of javamide-I/javamide-II. In summary, javamide-I/javamide-II can be found in green coffee extract products sold in the market, but their amounts are likely to be comparatively different in between green coffee extract brands.

  14. On the road for a full-grown green gas market. State-of-the-art and points of action

    International Nuclear Information System (INIS)

    Dumont, M.

    2010-01-01

    Various platforms operate within the SenterNovem programme Creative Energy. In a previous document an outline is given of the vision of the working group Decentralized gas appliances of the Platform New Gas, in which the following aspects of the various promising innovative gas appliances are indicated: the development stage, the intended energy saving, the CO2 reduction, the bottlenecks for large scale market introduction and the solutions for these bottlenecks. In this report an overview is given of what has been realized so far, new developments with regard to green gas and the further ambitions of the working group. [mk]. [nl

  15. Green marketing as a mediator between supply chain management and organizational performance / Marketing Verde como mediador entre gestão da cadeia de suprimentos e desempenho

    Directory of Open Access Journals (Sweden)

    Ednei Rogério de Souza Zampese

    2016-06-01

    Full Text Available Purpose: The study aims to explore and describe the mediation of green marketing in the relationship between supply chain management and corporate performance. Originality/gap/relevance/implications: The prior intention was to fill an epistemological gap about green marketing. The presence of green marketing in regression decreases the magnitude of the relationship between supply chain management and performance in Brazilian construction companies. Key methodological aspects: The study was carried out using quantitative method with exploratory and descriptive purposes. An exploratory research was conducted through in-depth interviews with ten managers working in the construction business. A descriptive survey involved the application of a questionnaire answered by a sample of 133 respondents. Data was analyzed using descriptive statistics, linear regression and structural equation modeling. Summary of key results: Data showed that green marketing mediates, in part, the relationship between supply chain management and corporate performance. Key considerations/conclusions: As theoretical implications, the study reinforces positive correlations between the constructs used in the surveyed sector. It resorted to models previously developed that, combined, could be reproduced or falsified, in order to obtain, finally, convergent measurement models. As a practical application, it identified the involvement of employees in environmental issues, missions and visions with explicit statements on energy and water saving and green marketing initiatives to improve the corporate image, such as obtaining environmental certifications. In conclusion, it appears that the civil construction companies have room to improve the communication and image to stimulate both the supply and consumption of green products. Objetivo: O estudo visa a explorar e descrever a mediação do marketing verde na relação entre a gestão da cadeia de suprimentos e o desempenho das

  16. Green marketing of consumer electronics : Applying Kano's theory of attractive quality on EcoDesign

    NARCIS (Netherlands)

    Wever, R.; Lotgering, S.; Ruijs, F.

    2007-01-01

    To a consumer a green attribute, such as energy efficiency may be far more important for one product than another. For some products it may be seen as essential, for others as nice to have. Business belief says it may even be negative if consumers perceive it as conflicting with the primary

  17. CAROTENOID RETENTION IN MINIMALLY PROCESSED BIOFORTIFIED GREEN CORN STORED UNDER RETAIL MARKETING CONDITIONS

    Directory of Open Access Journals (Sweden)

    Natália Alves Barbosa

    2015-08-01

    Full Text Available Storing processed food products can cause alterations in their chemical compositions. Thus, the objective of this study was to evaluate carotenoid retention in the kernels of minimally processed normal and vitamin A precursor (proVA-biofortified green corn ears that were packaged in polystyrene trays covered with commercial film or in multilayered polynylon packaging material and were stored. Throughout the storage period, the carotenoids were extracted from the corn kernels using organic solvents and were quantified using HPLC. A completely factorial design including three factors (cultivar, packaging and storage period was applied for analysis. The green kernels of maize cultivars BRS1030 and BRS4104 exhibited similar carotenoid profiles, with zeaxanthin being the main carotenoid. Higher concentrations of the carotenoids lutein, β-cryptoxanthin, and β-carotene, the total carotenoids and the total vitamin A precursor carotenoids were detected in the green kernels of the biofortified BRS4104 maize. The packaging method did not affect carotenoid retention in the kernels of minimally processed green corn ears during the storage period.

  18. Pengaruh Green Marketing Dan Corporate Social Responsibility Terhadap Keputusan Pembelian Pengetahuan Konsumen Sebagai Variabel Intervening (Studi Pada Toko Swalayan Super Indo Kota Semarang

    Directory of Open Access Journals (Sweden)

    Nurhayati Nurhayati

    2016-08-01

    ABSTACT                This study aimed to analyze the influence of Green Marketing and corporate social responsibility of the decision to buy green products with the mediating role of consumer knowledge .                This research used path analysis ( path analysis . The population of a study is the organic product consumers shopping at Supermarket Super Indo Semarang . Sample was 140 people , which is selected by using accidental  sampling method .                The conclusion of this study is that green marketing and CSR had positive and significant impact on consumer knowledge ( 1 Knowledge of consumers had positive and significant effect on purchasing decisions ( 2 green marketing and CSR had positive and significant impact on consumer purchasing decisions through consumer knowledge as intervening  (3   Key words :   Green Marketing, corporate social responsibility, consumer knowledge,                        consumer purchasing

  19. Green Power Grids: How Energy from Renewable Sources Affects Networks and Markets.

    Directory of Open Access Journals (Sweden)

    Mario Mureddu

    Full Text Available The increasing attention to environmental issues is forcing the implementation of novel energy models based on renewable sources. This is fundamentally changing the configuration of energy management and is introducing new problems that are only partly understood. In particular, renewable energies introduce fluctuations which cause an increased request for conventional energy sources to balance energy requests at short notice. In order to develop an effective usage of low-carbon sources, such fluctuations must be understood and tamed. In this paper we present a microscopic model for the description and for the forecast of short time fluctuations related to renewable sources in order to estimate their effects on the electricity market. To account for the inter-dependencies in the energy market and the physical power dispatch network, we use a statistical mechanics approach to sample stochastic perturbations in the power system and an agent based approach for the prediction of the market players' behavior. Our model is data-driven; it builds on one-day-ahead real market transactions in order to train agents' behaviour and allows us to deduce the market share of different energy sources. We benchmarked our approach on the Italian market, finding a good accordance with real data.

  20. Green Power Grids: How Energy from Renewable Sources Affects Networks and Markets.

    Science.gov (United States)

    Mureddu, Mario; Caldarelli, Guido; Chessa, Alessandro; Scala, Antonio; Damiano, Alfonso

    2015-01-01

    The increasing attention to environmental issues is forcing the implementation of novel energy models based on renewable sources. This is fundamentally changing the configuration of energy management and is introducing new problems that are only partly understood. In particular, renewable energies introduce fluctuations which cause an increased request for conventional energy sources to balance energy requests at short notice. In order to develop an effective usage of low-carbon sources, such fluctuations must be understood and tamed. In this paper we present a microscopic model for the description and for the forecast of short time fluctuations related to renewable sources in order to estimate their effects on the electricity market. To account for the inter-dependencies in the energy market and the physical power dispatch network, we use a statistical mechanics approach to sample stochastic perturbations in the power system and an agent based approach for the prediction of the market players' behavior. Our model is data-driven; it builds on one-day-ahead real market transactions in order to train agents' behaviour and allows us to deduce the market share of different energy sources. We benchmarked our approach on the Italian market, finding a good accordance with real data.

  1. How can certificates of origin contribute to differentiation in the German green electricity market?; Wie koennen Herkunftsnachweise zur Differenzierung des Oekostrommarkts in Deutschland beitragen?

    Energy Technology Data Exchange (ETDEWEB)

    Seebach, Dominik [Oeko-Institut e.V., Freiburg im Breisgau (Germany). Bereich Energie und Klimaschutz; Mohrbach, Elke [Umweltbundesamt (UBA), Dessau-Rosslau (Germany). Herkunftsnachweisregister fuer Strom aus erneuerbaren Eenrgien

    2013-03-15

    The volume of electricity sold to consumers in the voluntary green electricity market is growing continuously. On 1 January 2013 the Certificates of Origin Registry of the German Federal Environmental Office went into service. This authority obliges electricity suppliers in Germany to use its services if they wish to prove to their final customers that they are supplying them with electricity from ''other renewable resources''. This gives rise to the question as to how certificates of origin can contribute to the further development and to meaningful differentiation in the green electricity market.

  2. Online Environmental Citizenship: Blogs, Green Marketing and consumer sentiment in the 21st Century

    OpenAIRE

    Luck, Edwina; Ginanti, Ayu

    2013-01-01

    Consumers’ environmental consciousness is widespread with public acceptance of the global environmental crisis causing shifts in the debates within the environmental movement. The last three decades have seen consumers’ environmental consciousness grow as the environment has become a mainstream issue encouraging individual, government and company rethinking. Our longitudinal, empirical research findings are innovative and contribute by exploring global green blog sites using a content analysi...

  3. Tingkat Kesadaran dan Kepedulian Konsumen terhadap Environmental Values yang Menentukan Efektivitas Green Marketing

    OpenAIRE

    Saragih, Rintan

    2016-01-01

    Kesadaran dunia terhadap lingkungan mulai bergema dan menjadi pusat perhatian seiring adanya Perubahan iklim akibat pemanasan global yang membuat cuaca tidak menentu dan banyaknya bencana alam. Salah satu biang utama masalah lingkungan adalah household product yang menyebabkan penumpukan sampah, pembuangan limbah kimia, pemborosan energi listrik dan gas buangan alat elektronik seperti AC dan kulkas turut andil dalam menipiskan lapisan ozon. “Green Marketing” kemudian menjadi alternatif strate...

  4. Green certificate markets, the risk of over-investment, and the role of long-term contracts

    International Nuclear Information System (INIS)

    Kildegaard, Arne

    2008-01-01

    Several papers have recently analyzed the theory and implementation of renewable energy support schemes. The case for a renewable electricity standard (RES) in tandem with a tradeable green certificate (TGC) market has been largely based on efficiency considerations. Case study evidence is inconclusive, in part due to the short track record, but is not generally favorable. Here we reconsider the efficiency case, both static and dynamic, in light of special characteristics of renewable energy projects. We find that when exclusively high fixed-cost technologies comprise the eligible technology pool, the equilibrium form of contracting obviates the principal efficiency advantages claimed for certificate markets. When low fixed-cost technologies compete alongside high fixed-cost technologies in the certificate market, we show that it is likely that long-term contracts will disappear, and the technological choice will be inefficiently shifted away from the high fixed-cost technology. We consider evidence from three well-developed certificate schemes - in Britain, Sweden, and Texas - and find that it is broadly consistent with the theory here. (author)

  5. How does Germany's green energy policy affect electricity market volatility? An application of conditional autoregressive range models

    International Nuclear Information System (INIS)

    Auer, Benjamin R.

    2016-01-01

    Based on a dynamic model for the high/low range of electricity prices, this article analyses the effects of Germany's green energy policy on the volatility of the electricity market. Using European Energy Exchange data from 2000 to 2015, we find rather high volatility in the years 2000–2009 but also that the weekly price range has significantly declined in the period following the year 2009. This period is characterised by active regulation under the Energy Industry Law (EnWG), the EU Emissions Trading Directive (ETD) and the Renewable Energy Law (EEG). In contrast to the preceding period, price jumps are smaller and less frequent (especially for day-time hours), implying that current policy measures are effective in promoting renewable energies while simultaneously upholding electricity market stability. This is because the regulations strive towards a more and more flexible and market-oriented structure which allows better integration of renewable energies and supports an efficient alignment of renewable electricity supply with demand. - Highlights: • We estimate a CARR model for German electricity price data. • We augment the model by dummies capturing important regulations. • We find a significant decline in the price range after the year 2009. • This implies effective price stabilisation by German energy policy.

  6. Kepler's first rocky planet

    DEFF Research Database (Denmark)

    Batalha, N.M.; Borucki, W.J.; Bryson, S.T.

    2011-01-01

    NASA's Kepler Mission uses transit photometry to determine the frequency of Earth-size planets in or near the habitable zone of Sun-like stars. The mission reached a milestone toward meeting that goal: the discovery of its first rocky planet, Kepler-10b. Two distinct sets of transit events were...... tests on the photometric and pixel flux time series established the viability of the planet candidates triggering ground-based follow-up observations. Forty precision Doppler measurements were used to confirm that the short-period transit event is due to a planetary companion. The parent star is bright...

  7. Green marketing - How to put an environmental spin on your energy product, service, program or project

    International Nuclear Information System (INIS)

    Flynn, J.

    1992-01-01

    This paper examines how some smart marketers have quickly picked up on the new consumer interest in protecting the environment, turned it into increased sales and profits and at the same time effectively increased energy conservation. They asked their product developers to improve the environmental benefits of their existing products and to design some new ones. Then they asked their advertising writers to put an environmental spin on their product advertising. Next they made frequent visits to the bank with the increased sales revenues from an expanding market share and at the same time are doing something worthwhile in energy and environmental conservation

  8. Netherlands: Dutch policy centres on marrying green concerns and market forces

    International Nuclear Information System (INIS)

    Anon.

    1997-01-01

    This review of the Dutch energy policy covers the need for efficient use of their natural gas as a finite resource; natural gas reserves, production, and exports, refining in the Netherlands; Dutch oil production; the fragmented and decentralised electricity generation and supply sectors; and prospects for a single merged generating company. Multi service utilities, the White Paper focussing on energy efficiency, replacement of 10% of fossil fuels with renewable energy sources by the year 2020 and greater market orientation; and the liberalisation of the electricity market are discussed. (UK)

  9. InTraCert. Inception report. The role of an integrated tradable green certificate system in a liberalising market

    International Nuclear Information System (INIS)

    Boots, M.G.; Schaeffer, G.J.; De Zoeten, C.; Mitchell, C.; Anderson, T.; Morthorst, P.E.; Nielsen, L.; Gual, M.; Del Rio, P.; Cadenas, A.; Hernandez, F.; Kuehn, I.; Braeur, W.; Stronzik, M.

    2000-12-01

    The InTraCert project aims to explore the possibility of integrating the existing and planned Tradable Green Certificate (TGC) schemes in the European Union and, therefore, creating a plausible unified market for TGCs. Particular attention will be paid to the possibilities of integrating TGCs for green electricity, heat and gas. Furthermore, it intents to examine the possible interactions arising from such a system with more direct GHG abatement measures, i.e. Carbon Emissions Trading (CET). The scope of the InTraCert project requires specific information for EU-15 countries regarding, on the one hand, Renewable Energy Sources (RES) used for electricity, gas and heat generation and. on the other, GHG emission levels and national strategies. In order to account for this information need. specific country inventories have been designed and carried out by InTraCert members in this first phase of the project. The inventory shows that Belgium, Italy, Denmark, the Netherlands, Austria, Sweden and the UK seriously want to implement a TGC system. The systems will indeed be nationally oriented; hardly any provisions for international trade in the different TGCs will be put in place. An essential prerequisite for efficient cross border trade is agreement on the carbon credit that comes with RE production. What is the size of the carbon credit and will this credit be attached to the TGC while traded? These will be the main questions to be answered in the next phase of the InTraCert project. 8 refs

  10. Sustainable systems rating program: Marketing Green'' Building in Austin, Texas

    Energy Technology Data Exchange (ETDEWEB)

    1991-12-01

    Four major resource issues for home construction were identified: water, energy, materials, and waste. A systems flow model was then developed that tracked the resource issues through interactive matrices in the areas of sourcing, processing, using, and disposing or recycling. This model served as the basis for a rating system used in an educational and marketing tool called the Eco-Home Guide.

  11. Innovative approaches in European sustainable consumption policies: assessing the potential of various instruments for sustainable consumption practises and greening of the market (ASCEE)

    NARCIS (Netherlands)

    Rubik, F.; Scholl, G.; Biedenkopf, K.; Kalimo, H.; Mohaupt, F.; Söebech, Ó.; Stø, E.; Strandbakken, P.; Turnheim, B.

    2009-01-01

    The report summarises the outcomes of the project "Assessing the potential of various instruments for sustainable consumption practices and greening of the market" (ASCEE). The scope of the ASCEE project was to consider the latest trends in policies supporting sustainable consumption and production

  12. The influence of banking and borrowing under different penalty regimes in tradable green certificate markets - results from an experimental economics laboratory experiment

    International Nuclear Information System (INIS)

    Schaeffer, G.J.; Sonnemans, J.

    2000-01-01

    A theoretical study to asses the influence of banking and borrowing under various penalty systems for tradable green certificates (TGC) is described. It was shown that at least in theory, TGC systems can be an effective and efficient means of encouraging the use of renewables. The study focused on market dynamics in situations where the obligatory demand of the market must deal with fines for non-compliance. The laboratory experiment is described in detail and flow diagrams are shown. The author claims that experiments of this type can add to the understanding of environmental and market dynamics. A list of policy implications and recommendations is given

  13. The effect of green supply chain management implementation to marketing performance through company competitiveness (study on paper industry in West Java)

    Science.gov (United States)

    Hijuzaman, O.; Rahayu, A.; Kusnendi

    2018-05-01

    The purpose of this study was to determine and analyze the effect of direct and indirect implementation of Green Supply-Chain Management (GSCM) on the Performance Marketing and Competitiveness Mediation Paper Company in West Java province. Object This research is the paper company that existed in West Java Province, which amounts to 30 companies as well as a sample of research, while variables studied are Variable Green Supply- Chain Management, Company Competitiveness Variable and Variable of Paper Marketing Industry Performance in West Java Province. The method used SEM with Variance Based or Component Based with Software used is SmartPLS 3.0. On this research are identified that no effect of Competitiveness on Marketing Performance in Paper Companies in West Java Province.

  14. The Green Stamp in Power Supply Contracts - A proposal for the Brazilian Electricity Market

    Energy Technology Data Exchange (ETDEWEB)

    Estrocio, Joao Paulo

    2010-09-15

    The insertion of a certification mechanism for discriminatory energy supply contracts aiming to make it possible to contract exclusively clean and renewable energy is presented. With the increasing interest for sustainability and carbon emissions reduction, there's a growing demand for clean energy reflected in people's choices for cleaner products. Electricity in a power grid, however, is result of a set of sources or plants, and its operation or dispatch. A proposal for clean energy contracts is presented, providing the market and the clients with the ability to choose to buy exclusively renewable energy through the grid.

  15. Microbiological survey of raw and ready-to-eat leafy green vegetables marketed in Italy.

    Science.gov (United States)

    Losio, M N; Pavoni, E; Bilei, S; Bertasi, B; Bove, D; Capuano, F; Farneti, S; Blasi, G; Comin, D; Cardamone, C; Decastelli, L; Delibato, E; De Santis, P; Di Pasquale, S; Gattuso, A; Goffredo, E; Fadda, A; Pisanu, M; De Medici, D

    2015-10-01

    The presence of foodborne pathogens (Salmonella spp., Listeria monocytogenes, Escherichia coli O157:H7, thermotolerant Campylobacter, Yersinia enterocolitica and norovirus) in fresh leafy (FL) and ready-to-eat (RTE) vegetable products, sampled at random on the Italian market, was investigated to evaluate the level of risk to consumers. Nine regional laboratories, representing 18 of the 20 regions of Italy and in which 97.7% of the country's population resides, were involved in this study. All laboratories used the same sampling procedures and analytical methods. The vegetable samples were screened using validated real-time PCR (RT-PCR) methods and standardized reference ISO culturing methods. The results show that 3.7% of 1372 fresh leafy vegetable products and 1.8% of 1160 "fresh-cut" or "ready-to-eat" (RTE) vegetable retailed in supermarkets or farm markets, were contaminated with one or more foodborne pathogens harmful to human health. Copyright © 2015 Elsevier B.V. All rights reserved.

  16. The green electricity market model. Proposal for an optional, cost-neutral direct marketing model for supplying electricity customers; Das Gruenstrommarktmodell. Vorschlag fuer ein optionales und kostenneutrales Direktvermarktungsmodell zur Versorgung von Stromkunden

    Energy Technology Data Exchange (ETDEWEB)

    Heinemann, Ronald [NATURSTROM AG, Berlin (Germany)

    2014-07-01

    One of the main goals of the Renewable Energy Law (EEG) is the market integration of renewable energy resources. For this purpose it has introduced compulsory direct marketing on the basis of a moving market premium. At the same time the green electricity privilege, a regulation which made it possible for customers to be supplied with electricity from EEG plants, has been abolished without substitution with effect from 1 August 2014. This means that, aside from other direct marketing channels, which will not be economically viable save for in a few exceptional cases, it will no longer be possible in future to sell electricity from EEG plants to electricity customers under the designation ''electricity from renewable energy''. The reason for this is that electricity sold under the market premium model can no longer justifiably be said to originate from renewable energy. As a consequence, almost all green electricity products sold in Germany carry a foreign green electricity certificate.

  17. Cooperation in environmental protection. The economics of green trade, market-based instruments and community involvement

    International Nuclear Information System (INIS)

    Roettgers, Dirk

    2013-01-01

    The Millennium Development Goals (United Nations, 2000) and, by extension, such efforts as the Convention on Biological Diversity and the Kyoto Protocol (Kyoto Protocol, 1997), present mankind with a challenge that can only be overcome through cooperation. Cooperative policies are necessary from the highest level, i.e. international policies and treaties, to regional and national agreements, down to the local level, where policies are actually enacted. To close some gaps in the understanding of applicable policy instruments, this dissertation looks at a few key topics of environmental protection with implications for market-based instruments. The five different research areas are (1) EU bioenergy trade, (2) Clean Development Mechanism (CDM), (3) comparison of the effectiveness of product certification, ecosystem certification and offset mechanisms in wetland ecosystems, (4) international market-based instruments for African protected areas and (5) local stakeholder decision making in rural ecosystems of developing countries. Bioenergy consumption, production and trade have been increasing worldwide in the recent decade, mostly due to demand from EU countries and the USA. Taking the example of the EU, it is questionable if these trade flows are caused mainly by EU trade rules or targeted bioenergy policies. A sector-specific analysis taking industry patterns into consideration is necessary to evaluate the impact of these two policy areas on trade flows. A common way to analyze trade flows is the gravity model, which is employed here. This dissertation finds out why that is by using a gravity model to analyze flows of Certified Emission Reductions (CERs) between host and financier countries. The special roles of foreign direct investments (FDI), official development aid (ODA) and trade are scrutinized closely in this context. Findings show that FDI, ODA and trade have a positive influence on project attraction, even when holding determinants of these factors constant

  18. Cooperation in environmental protection. The economics of green trade, market-based instruments and community involvement

    Energy Technology Data Exchange (ETDEWEB)

    Roettgers, Dirk

    2013-12-18

    The Millennium Development Goals (United Nations, 2000) and, by extension, such efforts as the Convention on Biological Diversity and the Kyoto Protocol (Kyoto Protocol, 1997), present mankind with a challenge that can only be overcome through cooperation. Cooperative policies are necessary from the highest level, i.e. international policies and treaties, to regional and national agreements, down to the local level, where policies are actually enacted. To close some gaps in the understanding of applicable policy instruments, this dissertation looks at a few key topics of environmental protection with implications for market-based instruments. The five different research areas are (1) EU bioenergy trade, (2) Clean Development Mechanism (CDM), (3) comparison of the effectiveness of product certification, ecosystem certification and offset mechanisms in wetland ecosystems, (4) international market-based instruments for African protected areas and (5) local stakeholder decision making in rural ecosystems of developing countries. Bioenergy consumption, production and trade have been increasing worldwide in the recent decade, mostly due to demand from EU countries and the USA. Taking the example of the EU, it is questionable if these trade flows are caused mainly by EU trade rules or targeted bioenergy policies. A sector-specific analysis taking industry patterns into consideration is necessary to evaluate the impact of these two policy areas on trade flows. A common way to analyze trade flows is the gravity model, which is employed here. This dissertation finds out why that is by using a gravity model to analyze flows of Certified Emission Reductions (CERs) between host and financier countries. The special roles of foreign direct investments (FDI), official development aid (ODA) and trade are scrutinized closely in this context. Findings show that FDI, ODA and trade have a positive influence on project attraction, even when holding determinants of these factors constant

  19. Helping 'light green' consumers walk the talk. Results of a behavioural intervention survey in the Swiss electricity market

    Energy Technology Data Exchange (ETDEWEB)

    Litvine, Dorian [University of Montpellier 1, LASER-CREDEN, UFR d' Economie, Montpellier (France); Wuestenhagen, Rolf [University of St. Gallen (Switzerland). IWOe-HSG

    2011-01-15

    While many consumer surveys show very positive attitudes towards renewable energy, the share of consumers actually purchasing green electricity is still in the single-digit percent range in most countries. What can be done to help consumers with positive attitudes towards green electricity to 'walk the talk', i.e. to behave consistently with their preferences? We developed a psychological model based on the theory of planned behaviour (TPB) to design a large-scale behavioural intervention survey with 1163 Swiss electricity consumers. Our results show that by providing information targeted at the key factors influencing the intention to purchase green electricity, namely attitudes towards purchase, social norms and perceived behavioural control, a significant increase in green electricity market share can be achieved. Our results show that price is not the only barrier to purchasing green electricity, and that information to increase the perceived benefit of buying green electricity as well as targeted communication to overcome inertia among retail electricity consumers are equally important factors. (author)

  20. Rocky road in the Rockies: Challenges to biodiversity

    Science.gov (United States)

    Tomback, Diana F.; Kendall, Katherine C.; Baron, Jill S.

    2002-01-01

    To people worldwide, the Rocky Mountains of the United States and Canada represent a last bastion of nature in its purest and rawest form-unspoiled forests teeming with elk and deer stalked by mountain lions and grizzly bears; bald eagles nesting near lakes and rivers; fat, feisty native trout in rushing mountain streams; and dazzling arrays of wildflowers in lush meadows. In fact, the total biodiversity of the Rocky Mountains is considerable, with relatively high diversity in birds, mammals, butterflies, reptiles, and conifers (Ricketts et al. 1999) and with geographic variation in the flora and fauna of alpine, forest, foothill, and adjacent shortgrass prairie and shrub communities over more than 20 degrees of latitude and more than 10' of longitude. Although the biodiversity of most North American regions has declined because of anthropogenic influences, the perception remains that the biodiversity of the Rocky Mountains is intact. This view exists in part because the Rocky Mountains are remote from urban centers, in part because so much of the land comprises protected areas such as national parks and wilderness areas, and in part because of wishful thinking-that nothing bad could happen to the biodiversity that is so much a part of the history, national self-image, legends, nature films, and movies of the United States and Canada. Despite modern technology and the homogenization and globalization of their cities and towns, at heart North Americans still regard their land as the New World, with pristine nature and untamed landscapes epitomized by the Rockies. The reality is that the biodiversity of the Rocky Mountains has not been free of anthropogenic influences since the West was settled in the 1800s, and in fact it was altered by Native Americans for centuries prior to settlement. A number of escalating problems and consequences of management choices are currently changing Rocky Mountain ecological communities at a dizzying pace. In Order to maintain some

  1. U.S. Renewable Electricity Market

    Science.gov (United States)

    The US green energy market is broken up into two main groups: the mandatory markets including state Renewable Portfolio Standards (RPS) and voluntary markets, also referred to as green power markets.  This page delineates this two markets.

  2. From an info-brochure to the Green Power Festival: Eco-current marketing between niche market and mass market. Comparative analysis of marketing strategies and trends in the USA and Switzerland

    International Nuclear Information System (INIS)

    Wuestenhagen, R.

    1999-01-01

    Liberalisation and sustainability pose a dual challenge to the electric power industry. In some countries, public utilities and other suppliers are relying on eco-current as an adequate answer to the challenge. Availabilities and marketing strategies in Switzerland and the USA are compared. It is found that eco-current is still a high-priced niche market commodity in Switzerland. In the USA, on the other hand, professional eco-current suppliers are aiming at mass market introduction in California and Pennsylvania. The author compares marketing concepts and attempts to identify the factors that can make eco-current more than just a niche market commodity also in Switzerland [de

  3. The Influence of Environmental Friendliness on Green Trust: The Mediation Effects of Green Satisfaction and Green Perceived Quality

    Directory of Open Access Journals (Sweden)

    Yu-Shan Chen

    2015-07-01

    Full Text Available As global green trends became more prevalent, green marketing also developed into an important issue. Although prior literature explored the main factors affecting green trust, it was inconclusive as to how environmental friendliness could affect the green trust in green marketing. This study aims to focus on the positive influence of environmental friendliness on green trust, and explore the mediation effects of green satisfaction and green perceived quality. This study undertakes an empirical study by means of questionnaire survey. The respondents are consumers who have experience purchasing green products. This study applies structural equation modeling (SEM to test the hypotheses. The findings of this study indicate that (1 environmental friendliness has a significant positive impact on green satisfaction, green perceived quality, and green trust; (2 both green satisfaction and green perceived quality positively affect green trust; and (3 green satisfaction and green perceived quality partially mediate the positive relationship between environmental friendliness and green trust.

  4. GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN

    OpenAIRE

    Imam Santoso; Rengganis Fitriani

    2016-01-01

    Environmental problems become one of the strategic issues in achieving global competitiveness. One of the issues is products that are made from environmental friendly materials or known as green product. Furthermore, in green products marketing, the company also uses green packaging and green advertising concept. This study aimed to analyze the effect of green packaging, green products, and green advertising on consumer perception and purchasing intention. The study was conducted in Ketawangg...

  5. The Green Paper on the modernization of public procurement policy of the EU: Towards a socially-concerned market or towards a market-oriented society?

    Directory of Open Access Journals (Sweden)

    Fernando Losada Fraga

    2012-06-01

    Full Text Available The Green Paper on the modernization of public procurement policy of the European Union launched a reflection on how such EU rules can contribute to fulfill the objectives proposed in the Europe 2020 strategy. This paper analyzes its proposals and identifies its inconsistencies. In particular, it is stressed how European integration has subverted the order of priorities in public procurement rules, upgrading the promotion of the free market to the top of the list. An economistic approach to the legal issue of public procurement seems to be the reason behind such reorganization of priorities. The conflict between political and economic rationalities, which underlies the Green Paper, gives rise to a number of questions, such as how targets other than free competition –mainly the social and environmental ones– shall be taken into account in public procurement; as well as to some proposals, for instance concerning the joint procurement by different administrations (in both the vertical and horizontal sense, and even encouraging a cross-border component, which seems to point to a reorganization of bureaucracy according to economic rationality. The paper, in a final step, aims at describing the (European social model that implicitly underlies these proposals. El Libro Verde sobre la modernización de la política de contratación pública de la Unión Europea propone una reflexión acerca de qué modo las normas comunitarias sobre la materia pueden contribuir a hacer realidad los objetivos propuestos en la estrategia Europa 2020. En este trabajo se analizan las propuestas recogidas en el Libro Verde y se identifican sus incoherencias. En particular se hace hincapié en cómo el proceso de integración europea ha alterado el orden de prioridades de las normas de contratación pública, elevando la promoción del libre mercado a la cúspide de las mismas. La razón de esa reorganización de prioridades parece radicar en la aplicación de un enfoque

  6. Green markets in China?

    International Nuclear Information System (INIS)

    Tjernshaugen, Andreas

    2002-01-01

    The great cities of China have enormous pollution problems. The World Bank has estimated that the economic losses in deaths and health damage caused by outdoor air pollution corresponds to 4.5 per cent of China's GNP. If the authorities of China should want to clean the air, that would greatly impact the global climate policy. China has the next largest emission of carbon dioxide of all countries in the world, and these emissions often have the same source as the hazardous particles and gases. China is now probing economical instruments in the environmental policy, and some industrial areas will try quota trade as a road to cleaner air

  7. Sustainable Marketing

    NARCIS (Netherlands)

    Dam, van Y.K.

    2017-01-01

    In this article, three different conceptions of sustainable marketing are discussed and compared. These different conceptions are referred to as social, green, and critical sustainable marketing. Social sustainable marketing follows the logic of demand-driven marketing management and places the

  8. Soil decontamination at Rocky Flats

    International Nuclear Information System (INIS)

    Olsen, R.L.; Hayden, J.A.; Alford, C.E.; Kochen, R.L.; Stevens, J.R.

    1979-01-01

    A soils decontamination project was initiated, to remove actinides from soils at Rocky Flats. Wet screening, attrition scrubbing with Calgon at high pH, attrition scrubbing at low pH, and cationic flotation were investigated. Pilot plant studies were carried out. Conceptual designs have been generated for mounting the process in semi-trailers

  9. Rocky Mountain spotted fever, Panama.

    Science.gov (United States)

    Estripeaut, Dora; Aramburú, María Gabriela; Sáez-Llorens, Xavier; Thompson, Herbert A; Dasch, Gregory A; Paddock, Christopher D; Zaki, Sherif; Eremeeva, Marina E

    2007-11-01

    We describe a fatal pediatric case of Rocky Mountain spotted fever in Panama, the first, to our knowledge, since the 1950s. Diagnosis was established by immunohistochemistry, PCR, and isolation of Rickettsia rickettsii from postmortem tissues. Molecular typing demonstrated strong relatedness of the isolate to strains of R. rickettsii from Central and South America.

  10. Rocky Mountain spotted fever, Colombia.

    Science.gov (United States)

    Hidalgo, Marylin; Orejuela, Leonora; Fuya, Patricia; Carrillo, Pilar; Hernandez, Jorge; Parra, Edgar; Keng, Colette; Small, Melissa; Olano, Juan P; Bouyer, Donald; Castaneda, Elizabeth; Walker, David; Valbuena, Gustavo

    2007-07-01

    We investigated 2 fatal cases of Rocky Mountain spotted fever that occurred in 2003 and 2004 near the same locality in Colombia where the disease was first reported in the 1930s. A retrospective serosurvey of febrile patients showed that > 21% of the serum samples had antibodies aaainst spotted fever group rickettsiae.

  11. METHYL MERCURY IN GREEN MUSCLE (Mytilus viridis L. FROM FISH MARKET MUARA ANGKE : BEFORE AND AFTER COOKING

    Directory of Open Access Journals (Sweden)

    Ermin K. Winarno

    2010-06-01

    Full Text Available The determination of methyl mercury content in green muscle (Mytilus viridis L. that were taken from Pasar Pelelangan Ikan Muara Angke, Jakarta Bay has been carried out. Sampling was taken in November 2005 and March 2006, the samples were bought from the green muscle sellers. The aim of this research is to know the effect of cooking on the content of methyl mercury in green muscle. Samples were homogenized, weighed and washed with aceton and toluene. After washing, the homogenized material was added with HCl solution, extracted with toluene, then the methyl mercury content in toluene extract was analyzed using gas chromatography. The results of this research showed that methyl mercury concentration in raw and cooked green muscle respectively were 0.803 + 0.019 mg/g and 0.443 + 0.035 mg/g (in November 2005 and 0.096 + 0.014 mg/g and 0.079 + 0.016 mg/g (in March 2006 respectively. The methyl mercury content in raw (in November 2005 was higher than in cooked green muscle as permitted concentration in the sea biota by WHO and FAO, it is 0.5 ppm (mg/g, on the other hand the result of the second sampling in March 2006 showed that methyl mercury content in green muscle was lower than permitted concentration. Cooking process of the green muscle decreased methyl mercury content 44.85% (sampling in November 2005 and 17.71% (sampling in March 2006, because methyl mercury that bonded to protein were distributed to boiling water. Methyl mercury content in green muscle after cooking was still lower than the permitted concentration.   Keywords: methyl mercury, green muscle, Mytilus viridis L., Muara Angke

  12. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  13. Tracking residual organochlorine pesticides (OCPs) in green, herbal, and black tea leaves and infusions of commercially available tea products marketed in Poland.

    Science.gov (United States)

    Witczak, Agata; Abdel-Gawad, Hassan; Zalesak, Michal; Pohoryło, Anna

    2018-03-01

    The content of residual organochlorine pesticides (OCPs) was examined in green, herbal, and black tea leaves as well as in their infusions prepared from tea products marketed in the main supermarkets in Poland. It was found that the detected mean levels of organochlorine residues in tea leaves ranged from tea occurred in the highest concentrations. Among dichlorodiphenyltrichloroethane (DDT) metabolites the highest level of p,p'DDT (1.96 ng g -1 dw) was in green tea samples. The transfer of OCPs from tea leaves to brew was investigated. The present study revealed that during the infusion process, a significant percentage of the residues, particularly pesticides with high water solubility, were transferred to the infusions. The obtained results show that the percentage transfer of each pesticides from tea to the tea infusions ranged from 6.74% (heptachlor) to 86.6% (endrin). The detected residues were below current MRLs for these pesticides.

  14. Investing in a green future

    Science.gov (United States)

    Clapp, Christa

    2018-01-01

    The growing green bond market reflects the financial sector's awakening to climate risk. New research examining the US municipal bond market suggests a positive green bond premium in recent years, driven by differences in credit quality. As climate-risk disclosure becomes more widespread, investors may show willingness to pay green premiums.

  15. Managing Rocky Mountain spotted fever.

    Science.gov (United States)

    Minniear, Timothy D; Buckingham, Steven C

    2009-11-01

    Rocky Mountain spotted fever is caused by the tick-borne bacterium Rickettsia rickettsii. Symptoms range from moderate illness to severe illness, including cardiovascular compromise, coma and death. The disease is prevalent in most of the USA, especially during warmer months. The trademark presentation is fever and rash with a history of tick bite, although tick exposure is unappreciated in over a third of cases. Other signature symptoms include headache and abdominal pain. The antibiotic therapy of choice for R. rickettsii infection is doxycycline. Preventive measures for Rocky Mountain spotted fever and other tick-borne diseases include: wearing long-sleeved, light colored clothing; checking for tick attachment and removing attached ticks promptly; applying topical insect repellent; and treating clothing with permethrin.

  16. Residue management at Rocky Flats

    International Nuclear Information System (INIS)

    Olencz, J.

    1995-01-01

    Past plutonium production and manufacturing operations conducted at the Rocky Flats Environmental Technology Site (RFETS) produced a variety of plutonium-contaminated by-product materials. Residues are a category of these materials and were categorized as open-quotes materials in-processclose quotes to be recovered due to their inherent plutonium concentrations. In 1989 all RFETS plutonium production and manufacturing operations were curtailed. This report describes the management of plutonium bearing liquid and solid wastes

  17. Facility overview for commercial application of selected Rocky Flats facilities

    International Nuclear Information System (INIS)

    1996-11-01

    The purpose of this Facility Overview is to support the Rocky Flats Local Impacts Initiative's Request for Interest, to solicit interest from commercial corporations for utilizing buildings 865 and 883, and the equipment contained within each building, for a commercial venture. In the following sections, this document describes the Rocky Flats Site, the buildings available for lease, the equipment within these buildings, the site services available to a tenant, the human resources available to support operations in buildings 865 and 883, and the environmental condition of the buildings and property. In addition, a brief description is provided of the work performed to date to explore the potential products that might be manufactured in Buildings 865 and 883, and the markets for these products

  18. Gas and electricity providers. Offensive of alternate providers, launching of green offers, price-based conquest: which perspectives for the market and the competitive game by 2019?

    International Nuclear Information System (INIS)

    2017-02-01

    As the end of regulated tariffs for industries and local communities resulted in a total new deal on the electric power and gas providing market, notably with newcomers who decided to cut prices, this study aims at identifying actual perspectives for the power and gas markets by 2019, and actual levers of action for providers to gain market shares. After a synthesis and a proposal of some strategic conclusions, the report proposes an analysis of the activity and of its perspectives: determining factors, overview of the activity until 2016 (power and gas provisions in France, production and consumption prices for gas and for electric power, regulated tariffs), and provisional scenario by 2019 regarding electricity and gas provisions in France. A second part analyses the external environment through a discussion of external drivers and brakes, and an analysis of demand. The third part reports an analysis of the competitive landscape (market shares per strategic groups, in power providing and in gas providing, and switch rate between residential and non-residential customers). The last part addresses development axes and proposes a discussion of offensive conquest strategies, a discussion of actor positioning on green energies, a discussion of supply adaptation and targeting depending on customers with an analysis of three specific segments (mobility, data centres, and self-consumption), and a discussion of the diversification of services

  19. Green banking

    Directory of Open Access Journals (Sweden)

    Maja Drobnjaković

    2013-06-01

    Full Text Available There is an urgent need to march towards “low - carbon economy”. Global challenges of diminishing fossil fuel reserves, climate change, environmental management and finite natural resources serving an expanding world population - these reasons mean that urgent action is required to transition to solutions which minimize environmental impact and are sustainable. We are at the start of the low - carbon revolution and those that have started on their low - carbon journey already are seeing benefits such as new markets and customers, improved economic, social and environmental performance, and reduced bills and risks. Green investment banks offer alternative financial services: green car loans, energy efficiency mortgages, alternative energy venture capital, eco - savings deposits and green credit cards. These items represent innovative financial products.

  20. Customers’ Intention to Use Green Products: the Impact of Green Brand Dimensions and Green Perceived Value

    Directory of Open Access Journals (Sweden)

    Doszhanov Aibek

    2015-01-01

    Full Text Available This study aimed to identify the relationships between green brand dimension (green brand awareness, green brand image, and green brand trust, green perceived value and customer’s intention to use green products. Data was collected through structured survey questionnaire from 384 customers of three hypermarkets in Kuala-Lumpur. Data was analyzed based on multiple regression analysis. The results indicate that there are significant relationships between green brand awareness, green brand trust, green perceived value, and customer’s intention to use green products. However, green brand image was not found to have significant relationship with customer’s intention to use green products. The discussion presented suggestions for marketers and researchers interested in green branding.

  1. A Comparative Study of the Role of China and India in Sustainable Textile Competition in the U.S. Market under Green Trade Barriers

    Directory of Open Access Journals (Sweden)

    Junqian Xu

    2018-04-01

    Full Text Available The United States is the most important textile import market in the world, and one of the most important export targets of developing countries. In view of its ecological environment and consumer health, the United States has put forward increasingly harsh environmental protection systems and standards for imported textile products, and its environmental trade barriers have been steadily strengthened. China’s textile exports increased substantially after joining the World Trade Organization (WTO in 2000; at present, the textile imports of the United States from China and India reach in total more than one third of all their imports. China and India both have comparative advantages in the import trade of textile raw materials and clothing in the United States (U.S.. On the basis of the United Nation ComTrade Rev. 3, this paper studies the role of China and India in the United States textile market, including calculating the trade competitiveness index, revealing the competitive advantages of China and India, and investigating the impact of both Chinese and Indian textiles on United States imports from the rest of the world across three main textile sectors in the period 2000–2016, especially in the context of green trade barriers. We find that the relative textile import prices, the ecological standard of China’s textile production re-edited Oeko-Tex Standard 100 in 2008 and export tax policy, and the competitive advantages of China and India had varied impacts on relative U.S. textile imports across related sectors under green environmental trade barriers. These findings recognize China’s competitiveness in international trading, and also provide suggestions regarding China’s competitiveness and sustainable development in the U.S. market.

  2. Global market integration increases likelihood that a future African Green Revolution could increase crop land use and CO2 emissions.

    Science.gov (United States)

    Hertel, Thomas W; Ramankutty, Navin; Baldos, Uris Lantz C

    2014-09-23

    There has been a resurgence of interest in the impacts of agricultural productivity on land use and the environment. At the center of this debate is the assertion that agricultural innovation is land sparing. However, numerous case studies and global empirical studies have found little evidence of higher yields being accompanied by reduced area. We find that these studies overlook two crucial factors: estimation of a true counterfactual scenario and a tendency to adopt a regional, rather than a global, perspective. This paper introduces a general framework for analyzing the impacts of regional and global innovation on long run crop output, prices, land rents, land use, and associated CO2 emissions. In so doing, it facilitates a reconciliation of the apparently conflicting views of the impacts of agricultural productivity growth on global land use and environmental quality. Our historical analysis demonstrates that the Green Revolution in Asia, Latin America, and the Middle East was unambiguously land and emissions sparing, compared with a counterfactual world without these innovations. In contrast, we find that the environmental impacts of a prospective African Green Revolution are potentially ambiguous. We trace these divergent outcomes to relative differences between the innovating region and the rest of the world in yields, emissions efficiencies, cropland supply response, and intensification potential. Globalization of agriculture raises the potential for adverse environmental consequences. However, if sustained for several decades, an African Green Revolution will eventually become land sparing.

  3. Global market integration increases likelihood that a future African Green Revolution could increase crop land use and CO2 emissions

    Science.gov (United States)

    Hertel, Thomas W.; Ramankutty, Navin; Baldos, Uris Lantz C.

    2014-01-01

    There has been a resurgence of interest in the impacts of agricultural productivity on land use and the environment. At the center of this debate is the assertion that agricultural innovation is land sparing. However, numerous case studies and global empirical studies have found little evidence of higher yields being accompanied by reduced area. We find that these studies overlook two crucial factors: estimation of a true counterfactual scenario and a tendency to adopt a regional, rather than a global, perspective. This paper introduces a general framework for analyzing the impacts of regional and global innovation on long run crop output, prices, land rents, land use, and associated CO2 emissions. In so doing, it facilitates a reconciliation of the apparently conflicting views of the impacts of agricultural productivity growth on global land use and environmental quality. Our historical analysis demonstrates that the Green Revolution in Asia, Latin America, and the Middle East was unambiguously land and emissions sparing, compared with a counterfactual world without these innovations. In contrast, we find that the environmental impacts of a prospective African Green Revolution are potentially ambiguous. We trace these divergent outcomes to relative differences between the innovating region and the rest of the world in yields, emissions efficiencies, cropland supply response, and intensification potential. Globalization of agriculture raises the potential for adverse environmental consequences. However, if sustained for several decades, an African Green Revolution will eventually become land sparing. PMID:25201962

  4. Analysis of implementation of Tradable Green Certificates system in a competitive electricity market: a game theory approach

    Science.gov (United States)

    Ghaffari, Meysam; Hafezalkotob, Ashkan; Makui, Ahmad

    2016-06-01

    This paper investigates three models to implement Tradable Green Certificates (TGC) system with aid of game theory approach. In particular, the competition between thermal and renewable power plants is formulated in three models: namely cooperative, Nash and Stackelberg game models. The price of TGC is assumed to be determined by the legislative body (government) which is fixed. Numerical examples presented in this paper include sensitivity analysis of some key parameters and comparison of the results of different models. In all three game models, the parameters that influence pricing of the TGC based on the optimal amounts are obtained. The numerical examples demonstrate that in all models: there is a reverse relation between the price of electricity and the TGC price, as well as a direct relation between the price of electricity and the share of green electricity in total electricity generation. It is found that Stackelberg model is an appropriate structure to implement the TGC system. In this model, the supply of electricity and the production of green electricity are at the highest level, while the price of electricity is at the lowest levels. In addition, payoff of the thermal power plant is at the highest levels in the Nash model. Hence this model can be an applicatory structure for implementation of the TGC system in developing countries, where the number of thermal power plants is significantly greater than the number of renewable power plants.

  5. Rocky Mountain Research Station: 2011 Annual Accomplishments

    Science.gov (United States)

    Rick Fletcher

    2011-01-01

    The Rocky Mountain Research Station is one of seven regional units that make up the USDA Forest Service Research and Development organization ­ the most extensive natural resources research organization in the world. We maintain 12 field laboratories throughout a 12-state territory encompassing the Great Basin, Southwest, Rocky Mountains, and parts of the Great Plains...

  6. Rocky Mountain Research Station: 2010 Research Accomplishments

    Science.gov (United States)

    Rick Fletcher

    2010-01-01

    The Rocky Mountain Research Station is one of seven regional units that make up the USDA Forest Service Research and Development organization ­ the most extensive natural resources research organization in the world. We maintain 12 field laboratories throughout a 12-state territory encompassing the Great Basin, Southwest, Rocky Mountains, and parts of the Great Plains...

  7. Rocky Mountain spotted fever in children.

    Science.gov (United States)

    Woods, Charles R

    2013-04-01

    Rocky Mountain spotted fever is typically undifferentiated from many other infections in the first few days of illness. Treatment should not be delayed pending confirmation of infection when Rocky Mountain spotted fever is suspected. Doxycycline is the drug of choice even for infants and children less than 8 years old. Copyright © 2013 Elsevier Inc. All rights reserved.

  8. Rocky Mountain Spotted Fever: Statistics and Epidemiology

    Science.gov (United States)

    ... Search Form Controls Cancel Submit Search the CDC Rocky Mountain Spotted Fever (RMSF) Note: Javascript is disabled or is not ... message, please visit this page: About CDC.gov . Rocky Mountain Spotted Fever (RMSF) Transmission Signs and Symptoms Diagnosis and Testing ...

  9. Radiation monitor training program at Rocky Flats

    International Nuclear Information System (INIS)

    Medina, L.C.; Kittinger, W.D.; Vogel, R.M.

    The Rocky Flats Radiation Monitor Training Program is tailored to train new health physics personnel in the field of radiation monitoring. The purpose of the prescribed materials and media is to be consistent in training in all areas of Rocky Flats radiation monitoring job involvement

  10. Assessing and Developing the Application of LEED Green Building Rating System as a Sustainable Project Management and Market Tool in the Italian Context

    Directory of Open Access Journals (Sweden)

    Walaa S. E. Ismaee

    2016-07-01

    Full Text Available The paper discusses the recent introduction of the LEED system to the Italian context in order to assess its role to promote sustainable building process in the Italian context, pointing out its potentials on one hand as well as their gaps and limitations on the other hand, and suggests means for its future development. The study discusses the application of LEED as a ‘Sustainable Project management tool’ to guide sustainable building performance. This requires investigating the following: its structure, tools, assessment criteria along with its benchmarks and references. It also discusses the application of LEED as a ‘Sustainable building Certification and market tool’. This investigates the role and value of the LEED certification in the Italian Green market. The research method is comprised of three parts. The first part is a comparative analysis of LEED categories against Italian national initiatives for sustainability. The comparison showed that most LEED categories are already mandated by national norms and directives but they may differ in their stringency creating some areas of precedence of LEED system or drawbacks. This streamlines the adaptation process of LEED system to the Italian context. The second part investigates LEED projects’ market analysis. The result showed that the shift towards a sustainable building process is occurring slowly and on a vertical scale focusing on some building sectors rather than others. Its market diffusion in the Italian context faces challenges regarding the insufficient availability of green materials and products satisfying its requirements, as well as high soft cost of sustainability tests and expertise required. The Third part presents a practical review-citing the methodology and results of a survey conducted by the researchers in mid-2012. It is composed of a web-based questionnaire and interviews among a sample of LEED professionals in Italy. The result shows that LEED systems needs

  11. Closing Rocky Flats by 2006

    International Nuclear Information System (INIS)

    Tuor, N. R.; Schubert, A. L.

    2002-01-01

    Safely accelerating the closure of Rocky Flats to 2006 is a goal shared by many: the State of Colorado, the communities surrounding the site, the U.S. Congress, the Department of Energy, Kaiser-Hill and its team of subcontractors, the site's employees, and taxpayers across the country. On June 30, 2000, Kaiser-Hill (KH) submitted to the Department of Energy (DOE), KH's plan to achieve closure of Rocky Flats by December 15, 2006, for a remaining cost of $3.96 billion (February 1, 2000, to December 15, 2006). The Closure Project Baseline (CPB) is the detailed project plan for accomplishing this ambitious closure goal. This paper will provide a status report on the progress being made toward the closure goal. This paper will: provide a summary of the closure contract completion criteria; give the current cost and schedule variance of the project and the status of key activities; detail important accomplishments of the past year; and discuss the challenges ahead

  12. Innovative dynamics and competitive ability of Germany in green future markets; Innovationsdynamik und Wettbewerbsfaehigkeit Deutschlands in gruenen Zukunftsmaerkten

    Energy Technology Data Exchange (ETDEWEB)

    Walz, Rainer; Ostertag, Katrin; Doll, Claus [Fraunhofer Institut fuer System- und Innovationsforschung (ISI), Karlsruhe (DE)] (and others)

    2008-04-15

    The environmental protection and resources protection are very important nationally and internationally. For the economy in Europe and in Germany, environmental innovations set up substantial market potentials as well as chances for growth and occupation on the domestic and international markets. In a preceding project, four future markets and/or action fields were analysed. This view is extended in the contribution under consideration. Ten case studies are accomplished to individual technology lines. The innovation processes in the prominent countries are reconstructed in order to show starting points to the promotion of successful innovations. An international comparison of the efficiency and competitive ability with the most important European and non-European countries is performed. This regards the action fields: Energy production, energy efficiency, material efficiency, sustainable mobility, sustainable water management, waste management and recycling economy, white biotechnology, nanotechnology.

  13. Implementasi Strategi Regional Chaser Dan Local Champion Plus Global Market Online Pada Industri Spesial ?óÔé¼?ØGreen Batik?óÔé¼?Ø Dan Interpreneurs Building Di Jawa Tengah

    Directory of Open Access Journals (Sweden)

    Rasiman Rasiman

    2016-06-01

    Full Text Available Abstract - Batik has various motives and its manufacture for basic materials. In mathematics kinds of batik motif can be made easily and pull through some mathematical concepts. Batik motifs that evolve at this point is still quite monotonous. In order motif sell high value, it can be modified to become more attractive in accordance with a pattern emerging at this time. The research objective is (1 make creative engineering design green batik motif, (2 maximize marketing with the implementation of regional strategies and local champion chaser plus global online market, and (3 maximizing the potential of local knowledge so as to boost the economy in some areas in Central Java. This research approach, focuses on the empowerment of exploiting Information and Communication Technology in the creation of batik motif design and marketing to penetrate the international market. Research result : (1 batik craftsmen can design green batik motif with lots of patterns and shades, (2 some craftsmen used to market batik online, and (3increasing the community's economy ?óÔé¼?ôbatik?óÔé¼?Ø artisans in some areas. Keyword: Regional Chaser, Local Champion, Global Market Online, Green Batik.

  14. Greening Ground: Exploring the Relation between Land Market, Land Policy and Sustainable Area Development in the Netherlands

    NARCIS (Netherlands)

    Giezen, M.; Driessen, P.P.J.; Spit, T.J.M.

    2012-01-01

    For decades the land market in the Netherlands has been dominated by an active municipal land policy. Municipalities acquire land, service the land into lots ready for development and develop the desired infrastructure. These lots are sold to developers for further construction. During periods of

  15. Long-range Rocky Flats utilization study

    International Nuclear Information System (INIS)

    1983-02-01

    The purpose of this Study was to provide information concerning the Rocky Flats Plant and its operations that will be useful to the Nation's decision-makers in determining the long-range future of the Plant. This Study was conducted under the premise that national defense policy must be supported and, accordingly, the capabilities at Rocky Flats must be maintained there or at some other location(s). The Study, therefore, makes no attempt to speculate on how possible future changes in national defense policy might affect decisions regarding the utilization of Rocky Flats. Factors pertinent to decisions regarding Rocky Flats, which are included in the Study, are: physical condition of the Plant and its vulnerabilities to natural phenomena; risks associated with plutonium to Plant workers and the public posed by postulated natural phenomena and operational accidents; identification of alternative actions regarding the future use of the Rocky Flats Plant with associated costs and time scales; local socioeconomic impacts if Rocky Flats operations were relocated; and potential for other uses if Rocky Flats facilities were vacated. The results of the tasks performed in support of this Study are summarized in the context of these five factors

  16. 'Powering up' a green Saskatchewan: exploring possible sustainable solutions for Saskatchewan's electricity market

    International Nuclear Information System (INIS)

    Blanco, R.; Faubert, I.; Steele, K.; Wohrizek, J.; Donev, J.

    2013-01-01

    The electrical market in Saskatchewan is embarking on an exciting journey to both increase its generating capacity and reduce greenhouse gas (GHG) emissions to promote a more sustainable future. SaskPower is the centralized generation and transmission crown corporation for the province and has the ability to implement the necessary actions to create a sustainable electrical system. There are many paths that Saskatchewan can take for a more sustainable future. Currently, the future of Saskatchewan's electrical market depends on results from the Boundary Dam Carbon Capture and Storage (CCS) Demonstration Plant. This project proposes electrical capacity models for SaskPower in the event their current CCS project is not a feasible option. (author)

  17. Analisis Program Corporate Social Marketing, Pengetahuan Konsumen Dan Reputasi Perusahaaan Dalam Menciptakan Green Consumerism (Program Tumbler Starbucks)

    OpenAIRE

    Irwansyah, Akhmad

    2015-01-01

    The aim of this study is that consumers of Starbucks Coffee interested, conscious, want to move on and continue to use tumber Starbuck on the go in the activities of consumption as consumers are partly responsible for environmental sustainability. This study uses a quantitative approach (quantitative approach). Based on the results of data analysis and discussion before it can be concluded- the research findings as follows: 1. The program of corporate social marketing in the form of Starbucks...

  18. Metaphysical green

    DEFF Research Database (Denmark)

    Earon, Ofri

    2011-01-01

    to adapt to urban environment. It explores the potential of Sensation of Green in the city. The paper questions whether the Sensation of Green could introduce a new spectrum of greens, beside the real green. It develops the term of metaphysical green – does green have to be green or can it be only...

  19. Priming the green heating and cooling market for take-off : Renewable Energy Deployment Initiative strategic business plan 9-51, 2004-2007

    International Nuclear Information System (INIS)

    2005-01-01

    The Renewable Energy Deployment Initiative (REDI) is a program which focuses on the development of green heating and cooling (GH and C) initiatives. A strategic plan to support market penetration of renewable technologies was presented in this paper. Strategies to increase market stimulation included increased incentives to influence GH and C penetration rates as well as the launching of commercial-scale pilot projects to demonstrate the viability of GH and C systems in the residential sector. Various performance-based incentives were outlined that aimed to encourage managers of federal facilities to use more GH and C technologies. Plans for new pilot projects and the installation of 600 active solar thermal and biomass combustion systems were outlined. Strategic partnerships and alliances that supported organizations positioned to influence the uptake of GH and C systems were presented, as well as strategies to expand and develop new partnerships with organizations serving northern and Aboriginal communities. Initiatives to support the development and self-sufficiency of GH and C networks were presented. Formal coordination mechanisms with other federal facilities and technology transfer programs were outlined, as well as a new partnership performance framework. Strategies to form systematic collaborations with agencies involved in the built environment were presented. Various training and educational partnerships were reviewed. Updates to simulation software and other tools to improve project feasibility analysis were presented. Issues concerning the development of standards and certification protocols for GH and C systems were evaluated. Plans to develop and implement a renewable energy training strategy and action plan for the Canadian community college network were outlined. An overview of information, knowledge and outreach strategies was presented, as well as various strategies focused on market research and consumer needs, attitudes and motivation. An

  20. Intelligent Decision-Making System with Green Pervasive Computing for Renewable Energy Business in Electricity Markets on Smart Grid

    Directory of Open Access Journals (Sweden)

    Park JongHyuk

    2009-01-01

    Full Text Available This paper is about the intelligent decision-making system for the smart grid based electricity market which requires distributed decision making on the competitive environments composed of many players and components. It is very important to consider the renewable energy and emission problem which are expected to be monitored by wireless communication networks. It is very difficult to predict renewable energy outputs and emission prices over time horizon, so it could be helpful to catch up those data on real time basis using many different kinds of communication infrastructures. On this backgrounds this paper provides an algorithm to make an optimal decision considering above factors.

  1. New business models of green energy supply on the energy market with the effects of reduction of CO2

    International Nuclear Information System (INIS)

    Grozdanic, I.; Pokrovac, M.

    2015-01-01

    In this paper, new business models for renewables, which found their way to market competitiveness and which become more present on energy markets in EU will be shown. This transition, beside transition to ecological and, in the long-term, more sustainable production of energy , brought another change which has far more importance for society. New business models for investments in renewables which bring energy industry closer to citizens are being developed. Entrepreneurs, energy cooperatives and public grouped in various forms of associations in Germany own over 50 percent of renewables. Such investment models are important for society because of the development of more sustainable and just society in which citizens are included in production of electricity. Also, through these models, price of electricity is lower for end users. Besides direct collective fund investments from citizens, these types of projects are financially supported through financial instruments of the EU, but also through special bank types, such as environmental and ethical banks. These business models are long-term acceptable because of increasing involvement of renewables which results in reduction of CO2. In this paper, european models and possible models which could be used in Croatia are shown. (author).

  2. Green(ing) infrastructure

    CSIR Research Space (South Africa)

    Van Wyk, Llewellyn V

    2014-03-01

    Full Text Available the generation of electricity from renewable sources such as wind, water and solar. Grey infrastructure – In the context of storm water management, grey infrastructure can be thought of as the hard, engineered systems to capture and convey runoff..., pumps, and treatment plants.  Green infrastructure reduces energy demand by reducing the need to collect and transport storm water to a suitable discharge location. In addition, green infrastructure such as green roofs, street trees and increased...

  3. Green electricity buyer's guide

    International Nuclear Information System (INIS)

    Kelly, B.; Klein, S.; Olivastri, B.

    2002-06-01

    The electricity produced in whole or in large part from renewable energy sources like wind, small hydro electricity and solar energy, is generally referred to as green electricity. The authors designed this buyer's guide to assist customers in their understanding of green electricity, as the customers can now choose their electricity supplier. The considerations and steps involved in the purchasse of green electricity are identified, and advice is provided on ways to maximize the benefits from the purchase of green electricity. In Alberta and Ontario, customers have access to a competitive electricity market. The emphasis when developing this guide was placed firmly on the large buyers, as they can have enormous positive influence on the new market for green electricity. The first chapter of the document provides general information on green electricity. In chapter two, the authors explore the opportunity for environmental leadership. Chapter three reviews the basics of green electricity, which provides the link to chapter four dealing with the creation of a policy. Purchasing green electricity is dealt with in Chapter five, and maximizing the benefits of green electricity are examined in Chapter Six. 24 refs., 3 tabs

  4. Marketing Verde: responsabilidade social e ambiental integradas na envolvente de marketing

    Green
    Marketing: integrated social and environmental responsibility in the marketing environment

    Marketing Verde: responsabilidad social y ambiental integrada en la envolvente de marketing

    OpenAIRE

    DALMORO, Marlon; VENTURINI, Jonas Cardona; PEREIRA, Breno Augusto Diniz

    2009-01-01

    RESUMOO presente estudo tem como objetivo principal analisar e descrever como a responsabilidade social e ambiental está integrada na envolvente de marketing de uma unidade franqueada da Companhia Coca-Cola. Ao encontro das percepções de Karna, Hansen e Juslin (2001), a envolvente de marketing é descrita, baseada em três níveis hierárquicos: marketing estratégico, estrutural e funcional. Neste sentido, realizou-se uma abordagem qualitativa com estudo de caso, no qual os dados foram coletados,...

  5. Managing consumer disengagement through green advertising strategies

    OpenAIRE

    Loh, E-Jian

    2017-01-01

    A discord is apparent between consumers’ concerns and their actual green behaviour – a surfacing issue that has obstructed effective green messages by advertisers. Four distinct consumer disengagement issues, including consumer backlash, environmental exhaustion, motivational challenges and social pressures were identified. This thesis explored cultural discourses surrounding green marketing and proposes green advertising strategies that address consumer disengagement. Using the Grounded Theo...

  6. Labelling it green

    Energy Technology Data Exchange (ETDEWEB)

    Evans, S.; Brocklehurst, F. [ETSU, Didcot (United Kingdom)

    1998-12-31

    The first two rounds of contracts awarded through the NFFO will expire in December 1998. These generators will then be looking for new contracts to supply renewable electricity. Since these projects were initiated the renewable energy market has grown steadily, but it is still mainly restricted to the protected market within NFFO. Consumer interest has grown steadily too, fuelled by the emergence of green energy supply companies. Market research has indicated that consumers would like the choice of green electricity, what remains unclear is if they would exercise this choice and to what extent they might pay a premium price for the privilege. From September 1998 the phased introduction of domestic sector franchise de-regulation commences. In principle, consumers can purchase their electricity from any supplier. This provides a golden opportunity for green generation. To make the most of this opportunity generators and suppliers will need to clearly explain to the public what their product is, how it is different and how everyone benefits from its use. A major marketing issue will be to provide assurance to the general public, that for example, they can indeed purchase energy from a windfarm in Wales, despite living in areas other than Wales. The DTI is assisting the expansion of the green market into the domestic sector via funding a project which plans to deliver an accreditation scheme in September 1998. This will provide a means of verifying the green claims of generators/supply companies. (Author)

  7. Green Power Procurement Library | Energy Analysis | NREL

    Science.gov (United States)

    ., and E.S. Brown. 2006. Utility-Marketer Partnerships: An Effective Strategy for Marketing Green Power Reduction Programs. Local Government Climate and Energy Strategy Series. EPA 430-R-09-045. Green Power Developing New Renewable Energy Projects. NREL/TP-6A20-51904. July. Natural Marketing Institute. 2011

  8. A case of Rocky Mountain spotted fever.

    Science.gov (United States)

    Rubel, Barry S

    2007-01-01

    Rocky Mountain spotted fever is a serious, generalized infection that is spread to humans through the bite of infected ticks. It can be lethal but it is curable. The disease gets its name from the Rocky Mountain region where it was first identified in 1896. The fever is caused by the bacterium Rickettsia rickettsii and is maintained in nature in a complex life cycle involving ticks and mammals. Humans are considered to be accidental hosts and are not involved in the natural transmission cycle of this pathogen. The author examined a 47-year-old woman during a periodic recall appointment. The patient had no dental problems other than the need for routine prophylaxis but mentioned a recent problem with swelling of her extremities with an accompanying rash and general malaise and soreness in her neck region. Tests were conducted and a diagnosis of Rocky Mountain spotted fever was made.

  9. Issues evaluation process at Rocky Flats Plant

    International Nuclear Information System (INIS)

    Smith, L.C.

    1992-01-01

    This report describes the issues evaluation process for Rocky Flats Plant as established in July 1990. The issues evaluation process was initiated February 27, 1990 with a Charter and Process Overview for short-term implementation. The purpose of the process was to determine the projects required for completion before the Phased Resumption of Plutonium Operations. To determine which projects were required, the issues evaluation process and emphasized risk mitigation, based on a ranking system. The purpose of this report is to document the early design of the issues evaluation process to record the methodologies used that continue as the basis for the ongoing Issues Management Program at Rocky Flats Plant

  10. Towards green loyalty: the influences of green perceived risk, green image, green trust and green satisfaction

    Science.gov (United States)

    Chrisjatmiko, K.

    2018-01-01

    The paper aims to present a comprehensive framework for the influences of green perceived risk, green image, green trust and green satisfaction to green loyalty. The paper also seeks to account explicitly for the differences in green perceived risk, green image, green trust, green satisfaction and green loyalty found among green products customers. Data were obtained from 155 green products customers. Structural equation modeling was used in order to test the proposed hypotheses. The findings show that green image, green trust and green satisfaction has positive effects to green loyalty. But green perceived risk has negative effects to green image, green trust and green satisfaction. However, green perceived risk, green image, green trust and green satisfaction also seems to be a good device to gain green products customers from competitors. The contributions of the paper are, firstly, a more complete framework of the influences of green perceived risk, green image, green trust and green satisfaction to green loyalty analyses simultaneously. Secondly, the study allows a direct comparison of the difference in green perceived risk, green image, green trust, green satisfaction and green loyalty between green products customers.

  11. Green energy in Europe: selling green energy with green certificates

    International Nuclear Information System (INIS)

    Ouillet, L.

    2002-01-01

    Sales of green power products are booming in Europe: 50,000 customers in the United Kingdom, 775,000 in the Netherlands and 300,000 in Germany. Laws of physics are however formal: the way in which electricity flows within the grid does not allow suppliers to assure customers that they are directly receiving electricity produced exclusively from renewable energy sources. What are marketers selling their customers then? Laetitia Ouillet, Greenprices, takes a closer look and focuses on the potential of selling green energy in the forms of renewable energy certificates. (Author)

  12. Selling the green dream

    International Nuclear Information System (INIS)

    Wood, E.

    2005-01-01

    The article discusses the marketing and sales of energy generated from renewable energy sources. To purchase environmental energy in the USA, the consumer need do no more than tick a box on a sheet of paper. But, it is not just households that opt for green energy: businesses are also willing customers. A factor in the success in selling green energy to big business is that the retail price of wind power can be held constant over periods of several years, whereas fossil fuel prices can fluctuate wildly. Details of sources and sales of the top ten companies selling green energy are given

  13. Green Manufacturing

    Energy Technology Data Exchange (ETDEWEB)

    Patten, John

    2013-12-31

    Green Manufacturing Initiative (GMI): The initiative provides a conduit between the university and industry to facilitate cooperative research programs of mutual interest to support green (sustainable) goals and efforts. In addition to the operational savings that greener practices can bring, emerging market demands and governmental regulations are making the move to sustainable manufacturing a necessity for success. The funding supports collaborative activities among universities such as the University of Michigan, Michigan State University and Purdue University and among 40 companies to enhance economic and workforce development and provide the potential of technology transfer. WMU participants in the GMI activities included 20 faculty, over 25 students and many staff from across the College of Engineering and Applied Sciences; the College of Arts and Sciences' departments of Chemistry, Physics, Biology and Geology; the College of Business; the Environmental Research Institute; and the Environmental Studies Program. Many outside organizations also contribute to the GMI's success, including Southwest Michigan First; The Right Place of Grand Rapids, MI; Michigan Department of Environmental Quality; the Michigan Department of Energy, Labor and Economic Growth; and the Michigan Manufacturers Technical Center.

  14. Marketing marketing

    NARCIS (Netherlands)

    dr. Karel Jan van Alsem

    2013-01-01

    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede

  15. BEHAVIOR OF THE ROMANIAN GREEN GOODS CONSUMERS

    Directory of Open Access Journals (Sweden)

    Mirela-Cristina VOICU

    2014-05-01

    Full Text Available Marketing has put forward for a long time the fact that any activity conducted in an organization should consider an intimate knowledge of the client, and a close look at the green marketing practices used over time shows that eco-friendly products should be positioned in relation to those attributes looked for by the involved consumers. In this context, the following paper reveals some important aspects regarding the Romanian green market and the characteristics of the green consumer behavior together with solutions that marketers can apply to stimulate the consumption of green goods.

  16. Limber pine health in the Canadian Rockies

    Science.gov (United States)

    Cyndi M. Smith; David Langor; Colin Myrholm; Jim Weber; Cameron Gillies; Jon Stuart-Smith

    2011-01-01

    Limber pine (Pinus flexilis) reaches the northern limit of its range at about 52 degrees latitude in Alberta (AB) and 51 degrees latitude in British Columbia (BC). Most populations are found on the eastern slopes of the Rocky Mountains, with a few disjunct populations west of the Continental Divide in southeastern BC.

  17. Rocky Mountain spotted fever in dogs, Brazil.

    Science.gov (United States)

    Labruna, Marcelo B; Kamakura, Orson; Moraes-Filho, Jonas; Horta, Mauricio C; Pacheco, Richard C

    2009-03-01

    Clinical illness caused by Rickettsia rickettsii in dogs has been reported solely in the United States. We report 2 natural clinical cases of Rocky Mountain spotted fever in dogs in Brazil. Each case was confirmed by seroconversion and molecular analysis and resolved after doxycycline therapy.

  18. Green business will remain green

    International Nuclear Information System (INIS)

    Marcan, P.

    2008-01-01

    It all started with two words. Climate change. The carbon dioxide trading scheme, which was the politicians' idea on solving the number one global problem, followed. Four years ago, when the project was begun, there was no data for project initiation. Quotas for polluters mainly from energy production and other energy demanding industries were distributed based on spreadsheets, maximum output and expected future development of economies. Slovak companies have had a chance to profit from these arrangements since 2005. Many of them took advantage of the situation and turned the excessive quotas into an extraordinary profit which often reached hundreds of million Sk. The fact that the price of free quotas offered for sale dropped basically to 0 in 2006 only proved that the initial distribution was too generous. And the market reacted to the first official measurements of emissions. Slovak companies also contributed to this development. However, when planning the maximum emission volumes for 2008-2012 period, in spite of the fact that actual data were available, their expectations were not realistic. A glance at the figures in the proposal of the Ministry of Environment is sufficient to realize that there will be no major change in the future. And so for many Slovak companies business with a green future will remain green for the next five years. The state decided to give to selected companies even more free space as far as emissions are concerned. The most privileged companies can expect quotas increased by tens of percent. (author)

  19. Technical meeting of OREAQ (Regional Observatory of Energy in Aquitaine): energy and greenhouse gases in Aquitaine, the system of the green certificates and the green electricity market; Rencontre technique de l'OREAQ (Observatoire Regional de l'Energie en Aquitaine): energie et gaz a effet de serre en Aquitaine, le systeme des certificats verts et le marche de l'electricite verte

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2005-07-01

    The Information network on the Economic Development in Aquitaine (IDEA) aims to collect and spread the environmental information concerning the Aquitaine, in order to implement an observatory of the regional environment and of the sustainable development. This meeting is devoted to the greenhouse effect in Aquitaine. It discusses the carbon dioxide emissions bond to the energy, the green certificates and the green electricity market in France. (A.L.B.)

  20. GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN

    Directory of Open Access Journals (Sweden)

    Imam Santoso

    2016-12-01

    Full Text Available Environmental problems become one of the strategic issues in achieving global competitiveness. One of the issues is products that are made from environmental friendly materials or known as green product. Furthermore, in green products marketing, the company also uses green packaging and green advertising concept. This study aimed to analyze the effect of green packaging, green products, and green advertising on consumer perception and purchasing intention. The study was conducted in Ketawanggede Village, Lowokwaru Sub-district, Malang City. The sampling method used nonprobability accidential sampling techniques. The numbers of respondents were 113 consumers in study site. Data were collected by interview using questionnaires. The method of analysis used Generalized Structured Component Analysis (GSCA. The analysis showed that the green packaging, green products, and green advertising had positive significant influence on consumer perceptions. Meanwhile, green product and consumer perception had positive significant influence on purchasing interest, but the green packaging and green advertising has not found sufficient evidence in influencing purchasing intention.

  1. Green Hotel Management and Green Star Practice: A Case Study of Best Western President Istanbul Hotel

    OpenAIRE

    ATAY, Lütfi; DİLEK, S. Emre; YILDIRIM, H. Mehmet

    2014-01-01

    Defined as environmentally-sensitive marketing, green marketing is applied as a green hotel by accommodation establishments, and as a result of this application, hotels are entitled to be awarded a green star certificate. While those international hotel establishments which have become a brand are carrying out important activities with respect to the green hotel practice, it might be stated that hotels in Turkey are at the beginning level concerning sensitivity to the environment. In the stud...

  2. Certifying green electricity in the EC single market. Presentation of different models and their importance for the freedom of movement of goods; Gruenstromzertifikate im EG-Binnenmarkt. Eine Darstellung verschiedener Modelle und ihrer Bedeutung fuer die Warenverkehrsfreiheit

    Energy Technology Data Exchange (ETDEWEB)

    Mueller, Thorsten; Bitsch, Christian [Wuerzburg Univ. (Germany). Forschungsstelle Umweltenergierecht

    2008-11-15

    With the guideline 2001/77/EG, certificates of origin were introduced in the European Community in order to prove the production of a certain quantity of electricity from renewable energies. These certificates of origin are designated as green electricity certificates and are established as economic goods. In the political debate according to the development of the European legislation, these plans are criticised. Different alternative models were developed. Actually the introduction of two different certificate types is discussed. Under this aspect, the authors of the contribution under consideration report on the different models. The task of the green electricity certificates in the European single market and the consequences for the present discussion are described.

  3. Brand Revitalization: Penciptaan Brand Image Produk Green Sands Bebas Alkohol melalui Marketing Communication (Advertising dan Public Relation pada PT Multi Bintang Indonesia Tb

    Directory of Open Access Journals (Sweden)

    Cooky Tri Adhikara

    2011-05-01

    Full Text Available PT Multi Bintang Indonesia is a beverages production company, and one of its products are Green Sands. In early 2002, Green Sands revitalize to Green Sands Alcohol-Free and communicated through several promotional tools, including advertising and public relations. This study examines what brand image embedded on the consumers, and what is the level of influence of advertising and public relations toward the creation of brand image of products Green Sands Alcohol-Free. The research methods used in this study is test Cochran, multiple regression, and cobwebs. The result, brand image that is embedded in consumer brand is cool and trendy and unique and refreshing taste. Advertising and public relations by creating a brand image is only 7.2%, the rest from other factors. Brand image is embedded in the customers had not yet reached the desired scale of the company. 

  4. Release fractions for Rocky Flats specific accidents

    International Nuclear Information System (INIS)

    Weiss, R.C.

    1992-01-01

    As Rocky Flats and other DOE facilities begin the transition process towards decommissioning, the nature of the scenarios to be studied in safety analysis will change. Whereas the previous emphasis in safety accidents related to production, now the emphasis is shifting to accidents related tc decommissioning and waste management. Accident scenarios of concern at Rocky Flats now include situations of a different nature and different scale than are represented by most of the existing experimental accident data. This presentation will discuss approaches at sign to use for applying the existing body of release fraction data to this new emphasis. Mention will also be made of ongoing efforts to produce new data and improve the understanding of physical mechanisms involved

  5. History of Rocky Flats waste streams

    International Nuclear Information System (INIS)

    Luckett, L.L.; Dickman, A.A.; Wells, C.R.; Vickery, D.J.

    1982-01-01

    An analysis of the waste streams at Rocky Flats was done to provide information for the Waste Certification program. This program has involved studying the types and amounts of retrievable transuranic (TRU) waste from Rocky Flats that is stored at the Idaho National Engineering Laboratory (INEL). The information can be used to estimate the types and amounts of waste that will need to be permanently stored in the Waste Isolation Pilot Plant (WIPP). The study covered mostly the eight-year period from June 1971 to June 1979. The types, amounts, and plutonium content of TRU waste and the areas or operations responsible for generating the waste are summarized in this waste stream history report. From the period studied, a total of 24,546,153 lbs of waste containing 211,148 g of plutonium currently occupies 709,497 cu ft of storage space at INEL

  6. Rocky Flats cleanup receives new deadline

    International Nuclear Information System (INIS)

    Anon.

    1993-01-01

    The Rocky Flats nuclear weapon plant near Denver narrowly missed a court-ordered shutdown of virtually all cleanup activities when it failed to meet an Aug. 22 deadline for a state permit to store mixed radioactive and hazardous wastes on site. US District Court Judge Lewis Babcock granted a 90-day stay of contempt charges against the US Dept. of Energy, but left open the possibility of civil penalties under the Resource Conservation and Recovery Act. DOE's problems stem from a lawsuit the Sierra Club won two years ago in which Babcock gave Rocky Flats until Aug. 22 to obtain a RCRA permit or interim status from Colorado to store 600 cu yd of mixed wastes. If DOE failed to do so, the court said it could not generate further hazardous wastes at the site

  7. Rocky Mountain spotted fever: a clinician's dilemma.

    Science.gov (United States)

    Masters, Edwin J; Olson, Gary S; Weiner, Scott J; Paddock, Christopher D

    2003-04-14

    Rocky Mountain spotted fever is still the most lethal tick-vectored illness in the United States. We examine the dilemmas facing the clinician who is evaluating the patient with possible Rocky Mountain spotted fever, with particular attention to the following 8 pitfalls in diagnosis and treatment: (1) waiting for a petechial rash to develop before diagnosis; (2) misdiagnosing as gastroenteritis; (3) discounting a diagnosis when there is no history of a tick bite; (4) using an inappropriate geographic exclusion; (5) using an inappropriate seasonal exclusion; (6) failing to treat on clinical suspicion; (7) failing to elicit an appropriate history; and (8) failing to treat with doxycycline. Early diagnosis and proper treatment save lives.

  8. THERMODYNAMIC LIMITS ON MAGNETODYNAMOS IN ROCKY EXOPLANETS

    International Nuclear Information System (INIS)

    Gaidos, Eric; Conrad, Clinton P.; Manga, Michael; Hernlund, John

    2010-01-01

    To ascertain whether magnetic dynamos operate in rocky exoplanets more massive or hotter than the Earth, we developed a parametric model of a differentiated rocky planet and its thermal evolution. Our model reproduces the established properties of Earth's interior and magnetic field at the present time. When applied to Venus, assuming that planet lacks plate tectonics and has a dehydrated mantle with an elevated viscosity, the model shows that the dynamo shuts down or never operated. Our model predicts that at a fixed planet mass, dynamo history is sensitive to core size, but not to the initial inventory of long-lived, heat-producing radionuclides. It predicts that rocky planets larger than 2.5 Earth masses will not develop inner cores because the temperature-pressure slope of the iron solidus becomes flatter than that of the core adiabat. Instead, iron 'snow' will condense near or at the top of these cores, and the net transfer of latent heat upward will suppress convection and a dynamo. More massive planets can have anemic dynamos due to core cooling, but only if they have mobile lids (plate tectonics). The lifetime of these dynamos is shorter with increasing planet mass but longer with higher surface temperature. Massive Venus-like planets with stagnant lids and more viscous mantles will lack dynamos altogether. We identify two alternative sources of magnetic fields on rocky planets: eddy currents induced in the hot or molten upper layers of planets on very short-period orbits, and dynamos in the ionic conducting layers of 'ocean' planets with ∼10% mass in an upper mantle of water (ice).

  9. Basic TRUEX process for Rocky Flats Plant

    International Nuclear Information System (INIS)

    Leonard, R.A.; Chamberlain, D.B.; Dow, J.A.; Farley, S.E.; Nunez, L.; Regalbuto, M.C.; Vandegrift, G.F.

    1994-08-01

    The Generic TRUEX Model was used to develop a TRUEX process flowsheet for recovering the transuranics (Pu, Am) from a nitrate waste stream at Rocky Flats Plant. The process was designed so that it is relatively insensitive to changes in process feed concentrations and flow rates. Related issues are considered, including solvent losses, feed analysis requirements, safety, and interaction with an evaporator system for nitric acid recycle

  10. Microwave solidification development for Rocky Flats waste

    Energy Technology Data Exchange (ETDEWEB)

    Dixon, D.; Erle, R.; Eschen, V. [and others

    1994-04-01

    The Microwave Engineering Team at the Rocky Flats Plant has developed a production-scale system for the treatment of hazardous, radioactive, and mixed wastes using microwave energy. The system produces a vitreous final form which meets the acceptance criteria for shipment and disposal. The technology also has potential for application on various other waste streams from the public and private sectors. Technology transfer opportunities are being identified and pursued for commercialization of the microwave solidification technology.

  11. Microwave solidification development for Rocky Flats waste

    International Nuclear Information System (INIS)

    Dixon, D.; Erle, R.; Eschen, V.

    1994-04-01

    The Microwave Engineering Team at the Rocky Flats Plant has developed a production-scale system for the treatment of hazardous, radioactive, and mixed wastes using microwave energy. The system produces a vitreous final form which meets the acceptance criteria for shipment and disposal. The technology also has potential for application on various other waste streams from the public and private sectors. Technology transfer opportunities are being identified and pursued for commercialization of the microwave solidification technology

  12. The Green Economy in the Global South

    DEFF Research Database (Denmark)

    Brockington, Dan; Ponte, Stefano

    2015-01-01

    As multiple visions for a Green Economy seek to become real, so are green economic initiatives in the global South multiplying. These can offer integration into wealth-generating markets – as well as displacement, alienation, conflict and opportunities for ‘green washing’. The articles included i...

  13. Symposium 9: Rocky Mountain futures: preserving, utilizing, and sustaining Rocky Mountain ecosystems

    Science.gov (United States)

    Baron, Jill S.; Seastedt, Timothy; Fagre, Daniel B.; Hicke, Jeffrey A.; Tomback, Diana; Garcia, Elizabeth; Bowen, Zachary H.; Logan, Jesse A.

    2013-01-01

    In 2002 we published Rocky Mountain Futures, an Ecological Perspective (Island Press) to examine the cumulative ecological effects of human activity in the Rocky Mountains. We concluded that multiple local activities concerning land use, hydrologic manipulation, and resource extraction have altered ecosystems, although there were examples where the “tyranny of small decisions” worked in a positive way toward more sustainable coupled human/environment interactions. Superimposed on local change was climate change, atmospheric deposition of nitrogen and other pollutants, regional population growth, and some national management policies such as fire suppression.

  14. Green Tourism

    OpenAIRE

    Hasan, Ali

    2014-01-01

    Green tourism is defined as environmentally friendly tourism activities with various focuses and meanings. In a broad term, green tourism is about being an environmentally friendly tourist or providing environmentally friendly tourist services. The green tourism concept would be highly appealing to tourism enterprises and operators owing to increasing governmental pressure to improve environmental performance by adopting effective and tangible environmental management techniques. Green to...

  15. Metaphysical green

    OpenAIRE

    Earon, Ofri

    2011-01-01

    “Sensation of Green is about the mental process like touching, seeing, hearing, or smelling, resulting from the immediate stimulation of landscape forms, plants, trees, wind and water. Sensation of Green triggers a feeling of scale, cheerfulness, calmness and peace. The spatial performance of Sensation of Green is created by a physical interaction between the language of space and the language of nature” The notion of Sensation of Green was developed through a previous study ‘Learning from th...

  16. Criteria impacting shipments of Rocky Flats Plant radioactive mixed wastes

    International Nuclear Information System (INIS)

    Clawson, R.L.; Eide, J.H.

    1992-05-01

    Westinghouse Hanford Company, Transportation and Packaging Division, under contract for the Los Alamos Technology Office-Rocky Flats Plant, has developed this synopsis report to be used as a reference in the development of the Rocky Flats Plant Comprehensive Treatment and Management Plan and the Rocky Flats Plant Residue Elimination Plan. This report represents the criteria for packaging, shipping, and transporting Rocky Flats Plant radioactive mixed wastes. It is a compilation of state and federal regulations, US Department of Energy orders, and acceptance criteria specific to US Department of Energy radioactive mixed waste treatment, storage and disposal facilities

  17. Is 'green finance' actually green? 'Make The Planet Great Again' or 'Green-washing', we must choose. Report on green bonds and climate bonds

    International Nuclear Information System (INIS)

    Combes, Maxime; Plihon, Dominique; Zippert, Jean-Sebastien; Chaussalet, Alexis; Planche, Jeanne; Poulain, Melanie

    2017-12-01

    As Paris dreams of becoming the capital of green finance, the author proposes a discussion of the emerging market of green bonds, and formulates a set of recommendations for this new financial instrument not to be polluted by green-washing operations. He first describes what a green bond is, and then comments what the green bond market represents, discusses development perspectives for this market, comments the Paris dream of becoming the world capital of a green and sustainable finance. He explains why this green bond market appears to be so interesting, and what guarantees that a green bond will finance green projects. He discusses the role of rating agencies, whether the emitter of a green bond must be green, and the impact of green bonds on climate, on the environment and on populations. He discusses the possible evolution towards a constraining regulation, and examines whether this system can be an operational financing source for energy transition. Recommendations concern the market regulation by public authorities, the creation of a new rating agency for green finance, how to make the world bond market climate-compatible, and the creation of other financing channels for actors who have no access to the bond market

  18. Commercial green energy. Final report

    International Nuclear Information System (INIS)

    Kalweit, B.

    1998-11-01

    Firms offering a Green electricity product have discovered that residential customers are willing to pay extra for the assurance that their electricity is generated through the use of non-polluting or renewable resources. This research investigated the market potential for Green energy at the next level of the energy consuming chain, commercial establishments at which small and medium sized businesses interface with customers. Green energy is proving to be an attractive proposition to some consumers in the residential marketplace. Is there a possibility that Green energy can also be sold to commercial enterprises? This research project sought to answer this question and to investigate the factors that might lead small business people to opt for Green. Answers to these questions will help energy companies target the businesses most likely to accept Green power with the right product set and product features

  19. Metaphysical green

    DEFF Research Database (Denmark)

    Earon, Ofri

    2011-01-01

    example is a tiny Danish summer house from 1918 . The second example is ‘House before House’ , in Tokyo. The third example is a prefabricated house ‘CHU’ . The analysis evaluates the characteristics of diverse tones of green – from green image to green sensation. The analysis is based on the original...... of Sensation of Green is created by a physical interaction between the language of space and the language of nature” The notion of Sensation of Green was developed through a previous study ‘Learning from the Summer House’ investigating the unique architectural characteristics of the Danish summer houses...... the Sensation of Green? Three existing examples are agents to this discussion. The first example is a Danish summer house. The other two are international urban examples. While the summer house articulates the original meaning of Sensation of Green, the urban examples illustrate its urban context. The first...

  20. İtibar Yönetimi Açışından Yeşil Pazarlama: Örnek Olay İncelemesi / Green Marketing in Terms of Reputation Management: A Case Study

    Directory of Open Access Journals (Sweden)

    Samet Kavoğlu

    2012-12-01

    Full Text Available 21.yy modern işletmecilik mantığı çerçevesinde üretimin sorun olmaktan çıktığı, işletmeler için en önemli sıkıntının pazarlama faaliyetleri kapsamında yaşandığı düşünüldüğünde, alana dair çok sayıda yenilikçi fikrin ortaya çıkması oldukça normaldir. Bu fikri akımlar içerisinde yer alan, çalışma kapsamında incelenecek yeşil pazarlama uygulamalarını, diğerlerinden ayıran başlıca özellik pazarlama karması içerisinde yer alan tutundurma faaliyetlerinin her bir faktörüyle ilişkilendirilebilir olmasıdır. Çalışmanın sınırlarını çizebilmek ve derinlemesine araştırma olanağını arttırmak adına araştırma kapsamında yeşil pazarlamanın, tutundurma faaliyetlerinden halkla ilişkilerin, itibar yönetimi fonksiyonuyla olan ilişkisi, ödüllü bir proje olan “Unilever Sürdürülebilir Yaşam Planı” örneği üzerinden incelenmiştir. Çalışmanın sonunda, kuruluşun paydaşları nezdinde itibarını arttırmak gayesiyle hayata geçirilen yeşil pazarlama temalı, küresel ölçekli projenin hedefleri açısından genel değerlendirmesi yapılmıştır. Green Marketing in Terms of Reputation Management: A Case Study When it is taken into account that the production is no longer a problem within the framework of the modern business management logic of the 21st century and the primary difficulty is experienced by the businesses within the scope of the marketing activities, it is natural that a great number of innovative ideas emerge concerning the field. The main characteristic which distinguishes the practices of the green marketing which is in these streams of ideas and which will be examined within the scope of study from others is that they can be associated with each factor of promotional activities in the marketing mix. To be able to draw the lines of the study and to increase the possibility of the in-depth research, within the scope of the research, the relationship of

  1. What's new in Rocky Mountain spotted fever?

    Science.gov (United States)

    Chen, Luke F; Sexton, Daniel J

    2008-09-01

    Rocky Mountain spotted fever (RMSF) remains an important illness despite an effective therapy because it is difficult to diagnose and is capable of producing a fatal outcome. The pathogenesis of RMSF remains, in large part, an enigma. However, recent research has helped shed light on this mystery. Importantly, the diagnosis of RMSF must be considered in all febrile patients who have known or possible exposure to ticks, especially if they live in or have traveled to endemic regions during warmer months. Decisions about giving empiric therapy to such patients are difficult and require skill and careful judgement.

  2. Green power certification: environmental and consumer protection benefits of the Green-e programme

    Energy Technology Data Exchange (ETDEWEB)

    Wingate, M.; Hamrin, J. [Center for Resource Solutions (United States); Rabago, K. [Rocky Mountain Inst. (United States); Wiser, R. [Lawrence Berkeley National Lab. (United States)

    2000-06-01

    This article gives details of the Green-e environmental certification programme which certifies electricity generated from renewable energy sources in the US. This first non-profit certification programme originally was set up for California, and has now spread to other regions. The objectives of the Green-e programme, the need for the electricity product to meet minimum criteria to qualify, marketer requirements, verification of product claims, administration of the programme, and the second year programme results are discussed. The way in which the Green-e programme fits in with other programmes such as those set up by the state and federal customer protection agencies to help consumers select environmentally superior power is described.

  3. Rocky Mountain Research Station: 2012-2013 Annual Report

    Science.gov (United States)

    Cass Cairns

    2013-01-01

    The Rocky Mountain Research Station is one of seven regional units that make up the USDA Forest Service Research and Development organization - the most extensive natural resources research organization in the world. We maintain 12 field laboratories throughout a 12-state territory encompassing the Great Basin, Southwest, Rocky Mountains, and parts of the...

  4. Trading green electricity

    International Nuclear Information System (INIS)

    Davies, M.

    1997-01-01

    A study has been carried out into the feasibility of developing an electricity trading mechanism which would allow consumers to purchase electricity which has been derived from renewable energy resources. This study was part funded by the European Commission (ALTENER), the Department of Trade and Industry and a number of private sector companies. The trading mechanism is known as the Green Pool. As a result of the findings of this study discussions are being held with potential generators and suppliers to establish a Green Pool plc. The aim is to encourage the development of new renewable energy projects outside the NFFO and SRO schemes. The Green Pool plc will be owned by the generators and its main objective will be to market the electricity produced by its members. (Author)

  5. Green Logistics Management

    Science.gov (United States)

    Chang, Yoon S.; Oh, Chang H.

    Nowadays, environmental management becomes a critical business consideration for companies to survive from many regulations and tough business requirements. Most of world-leading companies are now aware that environment friendly technology and management are critical to the sustainable growth of the company. The environment market has seen continuous growth marking 532B in 2000, and 590B in 2004. This growth rate is expected to grow to 700B in 2010. It is not hard to see the environment-friendly efforts in almost all aspects of business operations. Such trends can be easily found in logistics area. Green logistics aims to make environmental friendly decisions throughout a product lifecycle. Therefore for the success of green logistics, it is critical to have real time tracking capability on the product throughout the product lifecycle and smart solution service architecture. In this chapter, we introduce an RFID based green logistics solution and service.

  6. Identification of Skills Needed for Central Areas of Green and Low-Carbon Economy, for the Needs of Labor Market, in Finland

    Directory of Open Access Journals (Sweden)

    Tove Holm

    2017-01-01

    Full Text Available EU has set sustainable growth as a goal for 2020, by which a transition to a more resource efficient greener and competitive economy should be achieved. This requires new skills in business life. We have studied how vocational education and training and higher education may serve as a promoter of a green and low-carbon economy in Finland. Based on results from interviews of companies three main areas were chosen. These areas were decentralized renewable energy production, use of organic by-products and promotion of energy efficiency in properties. Education in vocational education and training and universities of applied sciences, for the selected areas, was mapped in 2014-15. The results were presented on workshops, where knowledge supply chains for a green economy on the selected areas were developed. If was found that cooperation between different fields and levels of education is important, as the new skills often emerge at the interfaces.

  7. Disposal of Rocky Flats residues as waste

    International Nuclear Information System (INIS)

    Dustin, D.F.; Sendelweck, V.S.

    1993-01-01

    Work is underway at the Rocky Flats Plant to evaluate alternatives for the removal of a large inventory of plutonium-contaminated residues from the plant. One alternative under consideration is to package the residues as transuranic wastes for ultimate shipment to the Waste Isolation Pilot Plant. Current waste acceptance criteria and transportation regulations require that approximately 1000 cubic yards of residues be repackaged to produce over 20,000 cubic yards of WIPP certified waste. The major regulatory drivers leading to this increase in waste volume are the fissile gram equivalent, surface radiation dose rate, and thermal power limits. In the interest of waste minimization, analyses have been conducted to determine, for each residue type, the controlling criterion leading to the volume increase, the impact of relaxing that criterion on subsequent waste volume, and the means by which rules changes may be implemented. The results of this study have identified the most appropriate changes to be proposed in regulatory requirements in order to minimize the costs of disposing of Rocky Flats residues as transuranic wastes

  8. Risk, media, and stigma at Rocky Flats

    International Nuclear Information System (INIS)

    Flynn, J.; Peters, E.; Mertz, C.K.; Slovic, P.

    1998-01-01

    Public responses to nuclear technologies are often strongly negative. Events, such as accidents or evidence of unsafe conditions at nuclear facilities, receive extensive and dramatic coverage by the news media. These news stories affect public perceptions of nuclear risks and the geographic areas near nuclear facilities. One result of these perceptions, avoidance behavior, is a form of technological stigma that leads to losses in property values near nuclear facilities. The social amplification of risk is a conceptual framework that attempts to explain how stigma is created through media transmission of information about hazardous places and public perceptions and decisions. This paper examines stigma associated with the US Department of energy's Rocky Flats facility, a major production plant in the nation's nuclear weapons complex, located near Denver, Colorado. This study, based upon newspaper analyses and a survey of Denver area residents, finds that the social amplification theory provides a reasonable framework for understanding the events and public responses that took place in regard to Rocky Flats during a 6-year period, beginning with an FBI raid of the facility in 1989

  9. Green Chemistry

    Energy Technology Data Exchange (ETDEWEB)

    Collison, Melanie

    2011-05-15

    Green chemistry is the science of chemistry used in a way that will not use or create hazardous substances. Dr. Rui Resendes is working in this field at GreenCentre Canada, an offshoot of PARTEQ Innovations in Kingston, Ontario. GreenCentre's preliminary findings suggest their licensed product {sup S}witchable Solutions{sup ,} featuring 3 classes of solvents and a surfactant, may be useful in bitumen oil sands extraction.

  10. Green roofs

    CSIR Research Space (South Africa)

    Van Wyk, Llewellyn V

    2010-04-01

    Full Text Available , beetles and spiders); and the number of birds that nest in vegetated roofs (including kestrels, swallows, and wagtails). Objective The primary objective of a green roof is to create a living habitat in an otherwise barren environment, hence the use... the negative environmental impacts including plant and insect specie loss. Thus at a philosophical level green roofs support the notion “replace what you displace”. Key ecological issues that can be addressed through green roofs include: Negative effects...

  11. Green thunderstorms

    Science.gov (United States)

    Gallagher, Frank Woolsey, III

    Many people around the world have observed green light apparently emanating from severe thunderstorms, but until recently there has been no scientific study of the phenomenon. Green thunderstorms have been observed from time to time in association with deep convection or severe weather events. Some skeptics who have not personally observed a green thunderstorm suggest that they are some kind of illusion. The existence of green thunderstorms has been objectively demonstrated by recording spectra of light from thunderstorms using a handheld spectrophotometer. During the spring and summer of 1995 and the spring of 1996 numerous storms were observed and spectra of the light emanating from these storms were recorded. Observations were made both at the ground and aboard research aircraft. Furthermore, time series of spectra were recorded as the observed color of some storms changed from dark blue to a bluish-green. Several hypotheses have been advanced to explain the occurrence of green light in connection with severe storms. Fankhauser gave some observational support to the belief that green light from thunderstorms is possible and believed that the source of the light is from the blue sky penetrating thin regions in the clouds. Fraser believes that light from the setting sun, in combination with the process of scattering by atmospheric molecules, creates the green light associated with severe weather and the thunderstorm acts only as a black backdrop. Unfortunately, no cloud illuminated by the sun is black and the green airlight produced by the Fraser theory is in reality overwhelmed by light reflected by the cloud. Often the unusual coloration has been attributed to hail or to reflection of light from foliage on the ground. The quantitative measurements made during the observation period fail to support these assumptions. We have observed thunderstorms to be green over ground that was not green and we have observed blue thunderstorms over ground that was green

  12. Going Green: The Business Case for Greening your Energy Company

    Energy Technology Data Exchange (ETDEWEB)

    Lavery, Greg

    2007-07-01

    We are all familiar with the challenges facing the energy industry: supply security, climate change, emerging cleaner technologies, retail competition, staffing, and the quest for growth. This paper demonstrates how a proactive environmentally considered ('green') corporate approach addresses these issues and unlocks four tangible areas of value addition for energy companies. Based on over a decade of experience by the author in this emerging field, this paper provides some golden rules for companies considering the green approach and showcases an Australian market leading energy company who is unlocking green value. (auth)

  13. Behaviorally Green

    DEFF Research Database (Denmark)

    Sunstein, Cass; Reisch, Lucia A.

    2016-01-01

    of suggestion, inertia, and loss aversion. If well-chosen, green defaults are likely to have large effects in reducing the economic and environmental harms associated with various products and activities. Such defaults may or may not be more expensive to consumers. In deciding whether to establish green...

  14. Green Tea

    Science.gov (United States)

    ... and cancer. Green tea is consumed as a beverage. It is also sold in liquid extracts, capsules, and tablets and is sometimes used in topical products (intended to be applied to the skin). How Much Do We Know? Although many studies have been done on green tea and its ...

  15. Green Certificates: A Norwegian perspective regarding a proposed common mandatory electricity certificate market between Norway and Sweden; Groenne sertifikater: Et norsk perspektiv paa saken om et pliktig elsertifikatmarked mellom Sverige og Norge

    Energy Technology Data Exchange (ETDEWEB)

    Kolbeinstveit, Atle

    2009-05-15

    This paper presents a study in a Norwegian perspective of the political proposal for a common mandatory electricity certificate market between Norway and Sweden. The proposal was withdrawn in February 2006. The study examines whether Prime Minister Jens Stoltenberg's second government assessed green certificates as the cause of an unpopular hike in electricity prices, a hypothesis that found some support in this work. Next, it examines the role of the government bureaucracy. A hypothesis is set forth that the government decision followed from standard operational procedures in the bureaucracy. Importantly, the Ministry of Finance and the Ministry of Petroleum and Energy, the most significant bureaucratic agents in our case, made their recommendations based on economic principles, which had become a standard operating procedure for them in Norwegian energy and environmental policies. (Author)

  16. Changing taste preferences, market demands and traditions in Pearl Lagoon, Nicaragua: A community reliant on green turtles for income and nutrition

    Directory of Open Access Journals (Sweden)

    Garland Kathryn

    2010-01-01

    Full Text Available Caribbean Nicaragua has its own cultural logic that helps to explain the eating habits of indigenous communities that rely on sea turtle meat for nutrition and prefer its taste to that of other available meats. Nutritional costs and benefits form a fundamental part of this reliance, yet there are ecological, economic, cultural, and other factors that may be just as if not more important than the nutritional value of turtle meat. Caribbean Nicaraguans have legally harvested green turtles (Chelonia mydas for more than 400 years, and continue to rely on the species as an inexpensive and tasty source of protein and income. From 1967 to 1977, green turtles were harvested for both local and foreign consumption, including annual exports to the US and Europe from turtle packing plants in Nicaragua in excess of 10,000 turtles. Although the processing plants have been closed for over 30 years after Nicaragua became a signatory of CITES in 1977, the local demand for turtle meat in coastal communities has continued. Following themes of cultural ecology and ecological anthropology, we first discuss what is known about the traditional culture of Caribbean Nicaragua, in particular the history of its changing economy (after European contact and settlement on the coast and subsistence lifestyle of Miskito and Creole societies on the coast. Second, we provide background information on regional ethnic identity and the human ecology of the Caribbean Nicaragua sea turtle fishery. We then present a quantitative analysis of the relationship between protein preference and various demographic characteristics, and speculate whether protein preferences have been altered in the coastal culture, providing recommendations for future research. Recent studies present disparate views on whether nesting and foraging green turtle populations are increasing or decreasing in the region: in either case the level of harvest makes the topic of protein preference an important and

  17. Green consumerism

    DEFF Research Database (Denmark)

    de Groot, Judith I.M.; Schuitema, Geertje; Garson, Carrie Lee

    and biospheric values influence the importance of such ‘green’ product characteristics on purchasing intentions. In two within-subjects full-factorial experimental studies (N = 100 and N = 107), we found that purchase intentions of products were only steered by green characteristics if prices were low...... and the brand was familiar. Green product characteristics did not influence purchase intentions at all when these proself product characteristics were not fulfilled (i.e., high prices and unfamiliar brands). The importance of proself and green product characteristics on purchasing intentions was also......Our presentation will focus on the influence of product characteristics and values on green consumerism. Although generally a majority of consumers support the idea of purchasing green products, we argue, based on social dilemma theory, that proself product characteristics and egoistic...

  18. Green lights

    DEFF Research Database (Denmark)

    Fisker, Peter Kielberg

    This study investigates the effect of drought on economic activity globally using remote sensing data. In particular, predicted variation in greenness is correlated with changes in the density of artificial light observed at night on a grid of 0.25 degree latitude-longitude pixels. I define drought...... as greenness estimated by lagged variation in monthly rainfall and temperature. This definition of drought performs well in identifying self-reported drought events since 2000 compared with measures of drought that do not take greenness into account, and the subsequent analysis indicates that predicted...... variation in greenness is positively associated with year-on-year changes in luminosity: If a unit of observation experiences a predicted variation in greenness that lies 1 standard deviation below the global mean, on average 1.5 - 2.5 light pixels out of 900 are extinguished that year. Finally, an attempt...

  19. NEPA/CERCLA integration at Rocky Flats

    International Nuclear Information System (INIS)

    Schassburger, R.J.

    1991-01-01

    Integration of two laws, the Comprehensive Environmental Response, Compensation, and Liability Act (CERCLA) and the National Environmental Policy Act (NEPA) was mandated by the US Department of Energy (DOE) with issuance of DOE Order 5400.4 in October 6, 1989. NEPA documentation is required for all federal actions to thereby consider the impacts of such actions prior to the action taking place. On the other hand, CERCLA actions taken by the US Environmental Protection Agency (EPA) at non-federal and federal sites do not normally take NEPA into consideration, although it is not exempted at federal sites. EPA claims that CERCLA is functionally equivalent to N-EPA and therefore NEPA is not required. Although EPA maintains the functional equivalency of the two laws and formerly resisted to recognize NEPA even in Inter-Agency Agreements (IAGs), Rocky Flats has been integrating the two laws within documents to avoid duplication of information and effort

  20. Rocky Mountain spotted fever in Argentina.

    Science.gov (United States)

    Paddock, Christopher D; Fernandez, Susana; Echenique, Gustavo A; Sumner, John W; Reeves, Will K; Zaki, Sherif R; Remondegui, Carlos E

    2008-04-01

    We describe the first molecular confirmation of Rickettsia rickettsii, the cause of Rocky Mountain spotted fever (RMSF), from a tick vector, Amblyomma cajennense, and from a cluster of fatal spotted fever cases in Argentina. Questing A. cajennense ticks were collected at or near sites of presumed or confirmed cases of spotted fever rickettsiosis in Jujuy Province and evaluated by polymerase chain reaction assays for spotted fever group rickettsiae. DNA of R. rickettsii was amplified from a pool of A. cajennense ticks and from tissues of one of four patients who died during 2003-2004 after illnesses characterized by high fever, severe headache, myalgias, and petechial rash. The diagnosis of spotted fever rickettsiosis was confirmed in the other patients by indirect immunofluorescence antibody and immunohistochemical staining techniques. These findings show the existence of RMSF in Argentina and emphasize the need for clinicians throughout the Americas to consider RMSF in patients with febrile rash illnesses.

  1. Are Green Jobs Career Pathways a Path to a 21st-Century Workforce Development System?

    Science.gov (United States)

    Scully-Russ, Ellen

    2013-01-01

    This article examines policy reports that advocate for new green jobs career pathways to help grow the green economy and create new opportunity structures in the green labor market. The reports are based on a series of propositions about the nature of green jobs and the existence of the political will to invest in new green education programs to…

  2. Proceedings of the 5. annual international greening rooftops for sustainable communities conference, awards and trade show

    International Nuclear Information System (INIS)

    2007-01-01

    This conference provided a forum to discuss a broad range of benefits associated with green roof construction. In addition to creating green space, green roofs save energy, mitigate the urban heat island effect, clean stormwater runoff, attenuate sound, and provide aesthetic value. Strategies to promote the widespread adoption of green roof technology in North America were presented along with federal policies and standards that support green roof applications. Some timely green roofing topics were also addressed, such as the residential green roof market and urban agriculture. Innovative research programs and demonstration programs were highlighted along with policy developments in countries where green roof technology has been widely implemented. Public outreach, training and education programs were also reviewed. The conference was divided into the following sessions: stormwater policy development; green roofs in Minnesota and Chicago; stormwater management and other benefits of green roofs; greening the green roof system; development of green roof standards and policies; stormwater management and life cycle calculation; stormwater research; overcoming the challenge of the residential green roof market; feasibility and impact assessments of green roof programs; green roof design case studies; energy and thermal performance; urban agriculture and green roofs; green roof policy, incentives and regulations in the City of Minneapolis; innovative uses of green roofs; green roof growing medium and vegetation; green walls and green roof gardens; studies on the benefits of green roofs; and, careers in greening. The conference featured 47 presentations, of which 34 have been catalogued separately for inclusion in this database. refs., tabs., figs

  3. Challenges of green chemistry in Ukraine

    Directory of Open Access Journals (Sweden)

    Shevtsova Ganna Ziyvna

    2017-06-01

    Full Text Available The article deals with study of Ukrainian chemical enterprises’ ecologisation issues and elaboration of the economic problems to realize principles of green chemistry. Theoretical aspects of green chemistry as a modern interdisciplinary conception, which reveals peculiarities to implement sustainable development paradigm in the chemical industry, are studied. Based on the analysis of essence and effectiveness to introduce international initiatives on sustainable development at the chemical industry enterprises, it is concluded that the implemented measures are only first steps on the way to realize key principles of green chemistry.It is proved that in order to promote conceptual ideas of the green chemistry further, it is reasonable to consider economic and marketing aspects of the ecological innovations: to provide economic effectiveness of green chemical products and technologies, to form ecological culture of consumption, to motivate green demand and to prevent market asymmetry of information.

  4. The rocky flats controversy on radionuclide soil action levels

    International Nuclear Information System (INIS)

    Earle, T.C.

    2004-01-01

    This report describes how stakeholder involvement processes led to the successful resolution of a dispute over radionuclide soil action levels at the Rocky Flats Site near Denver, Colorado. During the Cold War Era, Rocky Flats, a plutonium fabrication plant, was part of the American government's multi-site nuclear weapons production facilities. Although the Rocky Flats plant had significant positive effects on the local economy, it became a target of public protest due to concerns over both public safety in the area surrounding the site and global nuclear proliferation. In the late 1980's, local safety concerns led to investigations by state and federal agencies. In 1992, with the Cold War ended, the Department of Energy decided to decommission the Rocky Flats site and to begin the long process of decontamination. (author)

  5. Why sulfonamides are contraindicated in Rocky Mountain spotted fever

    OpenAIRE

    Ren, Vicky; Hsu, Sylvia

    2014-01-01

    Sulfonamide antibiotics are not effective for the treatment of Rocky Mountain spotted fever (RMSF). Patients suspected of having RMSF based on history and physical exam should be treated with doxycycline and not a sulfonamide to avoid increased morbidity and mortality.

  6. Why sulfonamides are contraindicated in Rocky Mountain spotted fever.

    Science.gov (United States)

    Ren, Vicky; Hsu, Sylvia

    2014-02-18

    Sulfonamide antibiotics are not effective for the treatment of Rocky Mountain spotted fever (RMSF). Patients suspected of having RMSF based on history and physical exam should be treated with doxycycline and not a sulfonamide to avoid increased morbidity and mortality.

  7. Ongoing Cerebral Vasculitis During Treatment of Rocky Mountain Spotted Fever.

    Science.gov (United States)

    Sun, Lisa R; Huisman, Thierry A G M; Yeshokumar, Anusha K; Johnston, Michael V

    2015-11-01

    Rocky Mountain spotted fever is a tickborne infection that produces a systemic small-vessel vasculitis; its prognosis is excellent if appropriate treatment is initiated early. Because the advent of effective antirickettsial therapies predates the widespread use of brain magnetic resonance imaging, there are limited data on the effect of untreated Rocky Mountain spotted fever infection on neuroimaging studies. We describe a 7-year-old girl with delayed treatment of Rocky Mountain spotted fever who suffered severe neurological impairment. Serial brain magnetic resonance images revealed a progressive "starry sky appearance," which is proposed to result from the same small vessel vasculitis that causes the characteristic skin rash of this infection. Neurological injury can continue to occur despite specific antirickettsial therapy in Rocky Mountain spotted fever. This child's clinical features raise questions about the optimal management of this infection, particularly the utility of immune modulating therapies in cases of delayed treatment and neurological involvement. Copyright © 2015 Elsevier Inc. All rights reserved.

  8. Green Engineering

    Science.gov (United States)

    Green Engineering is the design, commercialization and use of processes and products that are feasible and economical while reducing the generation of pollution at the source and minimizing the risk to human health and the environment.

  9. Green Roofs

    Energy Technology Data Exchange (ETDEWEB)

    None

    2004-08-01

    A New Technology Demonstration Publication Green roofs can improve the energy performance of federal buildings, help manage stormwater, reduce airborne emissions, and mitigate the effects of urban heat islands.

  10. Going Green

    Centers for Disease Control (CDC) Podcasts

    This podcast is for a general audience and provides information on how to recycle, re-use, and restore. It also covers the benefits of “Going Green" on the environment, health, and social interaction.

  11. Market power in interactive environmental and energy markets

    DEFF Research Database (Denmark)

    Amundsen, Eirik S; Nese, Gjermund

    2017-01-01

    electricity and TGC markets, and focus on the role of market power (i.e., Stackelberg leadership). One result is that a certificate system faced with market power may collapse into a system of per-unit subsidies. Also, the model shows that TGCs may be an imprecise instrument for regulating the generation......A market for tradable green certificates (TGCs) is strongly interwoven in the electricity market in that the producers of green electricity are also the suppliers of TGCs. Therefore, strategic interaction may result. We formulate an analytic equilibrium model for simultaneously functioning...

  12. The green dilemma: Reflections of a Generation Y consumer cohort on green purchase behaviour

    Directory of Open Access Journals (Sweden)

    A. Muposhi

    2015-12-01

    Full Text Available Green consumerism has garnered much scholarly interest in recent years. However, research on the influence of the Social Dilemma Theory (SDT on green purchase behaviour has been scarce. Using data generated from sixteen in-depth-interviews, the present study identified perceived efficacy, perceived cost, in-group and self-identity, trust and peer influence as the main antecedents of SDT that influence green purchase behaviour. The findings of the study imply that to promote and institutionalise green purchase behaviour, marketers need to enhance perceived efficacy, trust in green products, reduce perceived cost, align green products with the consumers’ sought image and utilise peer networks when structuring green marketing messages.

  13. Purchasing green to become greener: Factors influence consumers’ green purchasing behavior

    Directory of Open Access Journals (Sweden)

    Hosein Vazifehdoust

    2013-09-01

    Full Text Available This study proposes an integrated model that combines the Theory of Reasoned Action (TRA and two categories of variables, personal and marketing, to investigate the attitudinal and behavioral decision factors to purchase green products. The model derived and tested via structural equation modeling on a sample of 374 consumers from the Guilan province in Iran. The results show that attitude is explained by consumers’ environmental concern, quality of green products, green advertising and green labeling. The results of the structural equation analysis indicate that attitude positively influences intention to purchase green products. Green purchasing intention also influences on green purchasing behavior. This paper also discusses the implications of the results for marketers and researchers.

  14. Green lasers

    DEFF Research Database (Denmark)

    Jensen, Ole Bjarlin

    2010-01-01

    Well over a dozen papers at this year's Photonics West meeting in San Francisco boasted improvements in harmonic generation to produce visible laser beams, most of them in the green spectral range......Well over a dozen papers at this year's Photonics West meeting in San Francisco boasted improvements in harmonic generation to produce visible laser beams, most of them in the green spectral range...

  15. Green Nudging

    OpenAIRE

    Evans, Nicholas; Eickers, Stephanie; Geene, Leonie; Todorovic, Marijana; Villmow, Annika; Forschungsstelle für Umweltpolitik (FFU), Freie Universität Berlin

    2018-01-01

    Traditional environmental policy instruments have not always proven successful in fostering environmentally friendly behaviour. The question remains: how can policymakers tackle the attitude-behaviour gap when it comes to pro-environmental choices and sustainable lifestyles? One solution that has emerged is green nudging, a new and potentially promising policy tool born of behavioural economics and experimental psychology. This paper contributes to the current discussion surrounding green nud...

  16. Benchmarking and performance improvement at Rocky Flats Technology Site

    International Nuclear Information System (INIS)

    Elliott, C.; Doyle, G.; Featherman, W.L.

    1997-03-01

    The Rocky Flats Environmental Technology Site has initiated a major work process improvement campaign using the tools of formalized benchmarking and streamlining. This paper provides insights into some of the process improvement activities performed at Rocky Flats from November 1995 through December 1996. It reviews the background, motivation, methodology, results, and lessons learned from this ongoing effort. The paper also presents important gains realized through process analysis and improvement including significant cost savings, productivity improvements, and an enhanced understanding of site work processes

  17. Assessment of green jobs in Dubai

    OpenAIRE

    Lehr, Ulrike; Walter, Helena

    2016-01-01

    This paper presents an assessment method for measuring green jobs in Dubai. Firstly, we describe the economic structure of Dubai and identify, which part of the economic sectors can be accounted for as green by international standards. Secondly, we describe the labor market in Dubai and assign the green economy’s activities to the respective labor force. Finally we conclude with a comparison with the literature and an outlook on future development.

  18. Green Schools for Everyone within This Generation

    Science.gov (United States)

    Van Mourik, Jaime

    2011-01-01

    At the U.S. Green Building Council (USGBC), people see the profound, positive impact that green buildings have on people's lives and the innovation they have poured into the marketplace--from office and retail buildings to government facilities and individual homes. However, none of these markets speaks more powerfully to the benefits and…

  19. From a Brown to a Green Economy

    DEFF Research Database (Denmark)

    Svendsen, Gert Tinggaard

    2013-01-01

    One main theme in the Rio+20 Conference was how to facilitate the growth of green industries. How can politicians more specifically promote renewable green industries such as wind turbines or solar energy? How can we get prices right in the market? Prices can be adjusted by the use of economic...

  20. Green marketing : as pessoas irão comprar automóveis porque se preocupam com o ambiente ou porque se preocupam com as suas carteiras?

    OpenAIRE

    Vaz, Joel Filipe Pedroso

    2012-01-01

    Exame público realizado em 15 de Outubro de 2012 Mestrado em Marketing Partindo como base do crescimento e renascimento do automóvel elétrico, este estudo tem como principal foco o impacto que este causa ou poderá causar a curto prazo em Portugal. O tema em estudo enquadra-se na vertente comportamental do potencial consumidor do automóvel elétrico, e analisa o estado do mercado e do consumidor, recorrendo a metodologias quantiavas e qualitativas que, no seu conjunto, perm...

  1. Hydrology of area 52, Rocky Mountain coal province Wyoming, Colorado, Idaho, and Utah

    Science.gov (United States)

    Lowham, H.W.; Peterson, D.A.; Larson, L.R.; Zimmerman, E.A.; Ringen, B.H.; Mora, K.L.

    1985-01-01

    This report is one of a series designed to characterize the hydrology of drainage basins within coal provinces, nationwide. Area 52 (in the Rocky Mountain Coal Province) includes the Green River Basin upstream from the Yampa River, and the Bear River upstream from the Bear Lake - a total of 23,870 sq mi. Area 52 contains over 3 billion tons of strippable coal, most of which is located in the arid and semiarid plains. The report represents a summary of results of the water resources investigations of the U.S. Geological Survey, carried out in cooperation with State and other Federal agencies. More than 40 individual topics are discussed in a brief text that is accompanied by maps, graphs, photographs, and other illustrations. Primary topics in the report are: general features, resources and economy, surface-water quantity and quality, and groundwater. (USGS)

  2. KEPLER'S FIRST ROCKY PLANET: KEPLER-10b

    International Nuclear Information System (INIS)

    Batalha, Natalie M.; Borucki, William J.; Bryson, Stephen T.; Haas, Michael R.; Koch, David G.; Lissauer, Jack J.; Rowe, Jason F.; Buchhave, Lars A.; Fressin, Francois; Latham, David W.; Caldwell, Douglas A.; Jenkins, Jon M.; Christensen-Dalsgaard, Joergen; Kjeldsen, Hans; Ciardi, David; Dunham, Edward W.; Gautier, Thomas N. III; Gilliland, Ronald L.; Howell, Steve B.; Marcy, Geoffrey W.

    2011-01-01

    NASA's Kepler Mission uses transit photometry to determine the frequency of Earth-size planets in or near the habitable zone of Sun-like stars. The mission reached a milestone toward meeting that goal: the discovery of its first rocky planet, Kepler-10b. Two distinct sets of transit events were detected: (1) a 152 ± 4 ppm dimming lasting 1.811 ± 0.024 hr with ephemeris T [BJD] =2454964.57375 +0.00060 -0.00082 + N*0.837495 +0.000004 -0.000005 days and (2) a 376 ± 9 ppm dimming lasting 6.86 ± 0.07 hr with ephemeris T [BJD] =2454971.6761 +0.0020 -0.0023 + N*45.29485 +0.00065 -0.00076 days. Statistical tests on the photometric and pixel flux time series established the viability of the planet candidates triggering ground-based follow-up observations. Forty precision Doppler measurements were used to confirm that the short-period transit event is due to a planetary companion. The parent star is bright enough for asteroseismic analysis. Photometry was collected at 1 minute cadence for >4 months from which we detected 19 distinct pulsation frequencies. Modeling the frequencies resulted in precise knowledge of the fundamental stellar properties. Kepler-10 is a relatively old (11.9 ± 4.5 Gyr) but otherwise Sun-like main-sequence star with T eff = 5627 ± 44 K, M * = 0.895 ± 0.060 M sun , and R * = 1.056 ± 0.021 R sun . Physical models simultaneously fit to the transit light curves and the precision Doppler measurements yielded tight constraints on the properties of Kepler-10b that speak to its rocky composition: M P = 4.56 +1.17 -1.29 M + , R P = 1.416 +0.033 -0.036 R + , and ρ P = 8.8 +2.1 -2.9 g cm -3 . Kepler-10b is the smallest transiting exoplanet discovered to date.

  3. Consumer perceptions of green power

    International Nuclear Information System (INIS)

    Rowlands, I.; Parker, P.; Scott, D.

    2001-01-01

    The relationship between consumer perceptions of the environmental impact of different energy sources and their willingness to pay a premium for green electricity was examined using the ANOVA analysis of variance and the chi-square test procedures. Since green power producers can include several energy resources in their offerings, it is important to understand the preferences of their customers. A survey sent to 480 residents in the Waterloo region of southern Ontario showed that when asked about purchasing nuclear, large scale hydropower or natural gas out of a choice of 11 energy sources, there was a wide discrepancy between those who stated a willingness to pay a large premium for green power and those who stated a willingness to pay only a small, or no, premium for green power. It was determined that these 3 energy resources were not popular among the most environmentally inclined portion of the consumer market. It was noted however that willingness to pay should be interpreted with caution because peoples' stated intentions to pay a premium for green power do not necessarily translate into action once they have the opportunity to buy power from renewable energy sources. However, marketing strategies could be used to improve the uptake of green power by consumers. The study suggests that landfill gas, is probably preferred to large-scale hydro. It was also suggested that the relative position of biomass, natural gas, garbage and nuclear power should be examined more closely. 29 refs., 3 tabs., 3 figs

  4. It's hard to be green: Reverse green value chain.

    Science.gov (United States)

    Couto, João; Tiago, Teresa; Gil, Artur; Tiago, Flávio; Faria, Sandra

    2016-08-01

    Firms have recently discovered that it is not enough to optimize internal processes and relationships with partners along the value chain to create a sustainable competitive market position. A clear customer orientation, which acknowledges that consumer buying behavior is complex and includes many elements implied in the value chain, is required. As companies offering green products are no exception to this rule, this study analyzes consumer behavior in Europe from a reserve green supply chain management perspective, using descriptive analyses and a structural equation model, with data collected by Flash Barometer comprising 26,573 responses from 28 European countries. The results suggest that European consumers are conscious of the green concept, but are not willing to buy or pay more for these products since the value is unclear. Companies offering green products must therefore rethink their strategies, especially in terms of value proposition, communication strategies, and eco-labeling. Copyright © 2016 Elsevier Inc. All rights reserved.

  5. Contamination by Microcystis and microcystins of blue-green algae food supplements (BGAS) on the Italian market and possible risk for the exposed population.

    Science.gov (United States)

    Vichi, Susanna; Lavorini, Paolo; Funari, Enzo; Scardala, Simona; Testai, Emanuela

    2012-12-01

    Blue green algae supplements (BGAS) are generally proposed as health-promoting natural products for their purported beneficial effects. Spirulina spp. and Aphanizomenon flos aquae are mainly used in BGAS production. They are usually collected from the natural environment, where other potentially toxic cyanobacteria can be present, making possible BGAS contamination by cyanotoxins, with potential risk for human health. In this work we apply a combined approach, by using chemical and molecular techniques, on BGAS of 17 brands available in Italy. Samples containing Spirulina-only were free of contamination. The Aphanizomenon flos aquae-based samples were contaminated by highly variable levels of microcystins (MC-LR and MC-LA congeners), up to 5.2 μg MC-LR equivalents per gram product. The highest variability (up to 50 fold) was among batches of the same brand, although intra-batch differences were also evidenced. PCR analyses were positive only for the presence of Microcystis sp., identified as the toxin-producing species responsible for contamination. At the maximum contamination levels found, a risk for consumers can be expected following chronic or sub-chronic exposure to a reasonable daily BGAS consumption of 4 g. The need for a strict monitoring by producers and Health Authority to assure an adequate protection for consumers is underscored. Copyright © 2012 Elsevier Ltd. All rights reserved.

  6. LHC Report: Rocky re-start

    CERN Multimedia

    Barbara Holzer for the LHC Team

    2012-01-01

    A rocky re-start with beam followed a successful machine development period and the first technical stop of 2012. Today, Friday 11 May, the machine began running again with 1380 bunches.   A short, two-day machine development period was successfully completed on 21-22 April. It focused on topics relevant for the 2012 physics beam operation. This was then followed by a five-day technical stop, the first of the year. The technical stop finished on time on Friday 26 April. The re-start with beam was somewhat tortuous and hampered by an unlucky succession of technical faults leading to extended periods of downtime. The planned intensity increase was put on hold for three days with the machine operating with 1092 bunches and a moderate bunch intensity of 1.3x1011 protons. This delivered a reasonable peak luminosity of 3.6x1033 cm-2s-1 to ATLAS and CMS. Higher than usual beam losses were observed in the ramp and squeeze, and time was required to investigate the causes and to implement mitigati...

  7. Elemental compositions of two extrasolar rocky planetesimals

    Energy Technology Data Exchange (ETDEWEB)

    Xu, S.; Jura, M.; Klein, B.; Zuckerman, B. [Department of Physics and Astronomy, University of California, Los Angeles, CA 90095-1562 (United States); Koester, D., E-mail: sxu@astro.ucla.edu, E-mail: jura@astro.ucla.edu, E-mail: kleinb@astro.ucla.edu, E-mail: ben@astro.ucla.edu, E-mail: koester@astrophysik.uni-kiel.de [Institut fur Theoretische Physik und Astrophysik, University of Kiel, D-24098 Kiel (Germany)

    2014-03-10

    We report Keck/HIRES and Hubble Space Telescope/COS spectroscopic studies of extrasolar rocky planetesimals accreted onto two hydrogen atmosphere white dwarfs, G29-38 and GD 133. In G29-38, eight elements are detected, including C, O, Mg, Si, Ca, Ti, Cr, and Fe while in GD 133, O, Si, Ca, and marginally Mg are seen. These two extrasolar planetesimals show a pattern of refractory enhancement and volatile depletion. For G29-38, the observed composition can be best interpreted as a blend of a chondritic object with some refractory-rich material, a result from post-nebular processing. Water is very depleted in the parent body accreted onto G29-38, based on the derived oxygen abundance. The inferred total mass accretion rate in GD 133 is the lowest of all known dusty white dwarfs, possibly due to non-steady state accretion. We continue to find that a variety of extrasolar planetesimals all resemble to zeroth order the elemental composition of bulk Earth.

  8. Rocky Flats Plant fluidized-bed incinerator

    International Nuclear Information System (INIS)

    Meile, L.J.; Meyer, F.G.; Johnson, A.J.; Ziegler, D.L.

    1982-01-01

    Laboratory and pilot-scale testing of a fluidized-bed incineration process for radioactive wastes led to the installation of an 82-kg/hr demonstration unit at Rocky Flats Plant in 1978. Design philosophy and criteria were formulated to fulfill the needs and objectives of an improved radwaste-incineration system. Unique process concepts include low-temperature (550 0 C), flameless, fluidized-bed combustion and catalytic afterburning; in-situ neutralization of acid gases; and dry off-gas cleanup. Detailed descriptions of the process and equipment are presented along with a summary of the equipment and process performance during a 2-1/2 year operational-testing period. Equipment modifications made during the test period are described. Operating personnel requirements for solid-waste burning are shown to be greater than those required for liquid-waste incineration; differences are discussed. Process-utility and raw-materials consumption rates for full-capacity operation are presented and explained. Improvements in equipment and operating procedures are recommended for any future installations. Process flow diagrams, an area floor plan, a process-control-system schematic, and equipment sketches are included

  9. The HARPS-N Rocky Planet Search

    DEFF Research Database (Denmark)

    Motalebi, F.; Udry, S.; Gillon, M.

    2015-01-01

    We know now from radial velocity surveys and transit space missions that planets only a few times more massive than our Earth are frequent around solar-type stars. Fundamental questions about their formation history, physical properties, internal structure, and atmosphere composition are, however......, still to be solved. We present here the detection of a system of four low-mass planets around the bright (V = 5.5) and close-by (6.5 pc) star HD 219134. This is the first result of the Rocky Planet Search programme with HARPS-N on the Telescopio Nazionale Galileo in La Palma. The inner planet orbits...... on a close-in, quasi-circular orbit with a period of 6.767 ± 0.004 days. The third planet in the system has a period of 46.66 ± 0.08 days and a minimum-mass of 8.94 ± 1.13 M⊕, at 0.233 ± 0.002 AU from the star. Its eccentricity is 0.46 ± 0.11. The period of this planet is close to the rotational period...

  10. Rocky Planet Formation: Quick and Neat

    Science.gov (United States)

    Kenyon, Scott J.; Najita, Joan R.; Bromley, Benjamin C.

    2016-11-01

    We reconsider the commonly held assumption that warm debris disks are tracers of terrestrial planet formation. The high occurrence rate inferred for Earth-mass planets around mature solar-type stars based on exoplanet surveys (˜20%) stands in stark contrast to the low incidence rate (≤2%-3%) of warm dusty debris around solar-type stars during the expected epoch of terrestrial planet assembly (˜10 Myr). If Earth-mass planets at au distances are a common outcome of the planet formation process, this discrepancy suggests that rocky planet formation occurs more quickly and/or is much neater than traditionally believed, leaving behind little in the way of a dust signature. Alternatively, the incidence rate of terrestrial planets has been overestimated, or some previously unrecognized physical mechanism removes warm dust efficiently from the terrestrial planet region. A promising removal mechanism is gas drag in a residual gaseous disk with a surface density ≳10-5 of the minimum-mass solar nebula.

  11. Commercial Decommissioning at DOE's Rocky Flats

    International Nuclear Information System (INIS)

    Freiboth, C.; Sandlin, N.; Schubert, A.; Hansen, S.

    2002-01-01

    Due in large part to the number of nuclear facilities that make up the DOE complex, DOE-EM work has historically been paperwork intensive and driven by extensive regulations. Requirements for non-nuclear facilities are often grouped with those of nuclear facilities, driving up costs. Kaiser-Hill was interested in applying a commercial model to demolition of these facilities and wanted to apply necessary and sufficient standards to the work activities, but avoid applying unnecessary requirements. Faced with demolishing hundreds of uncontaminated or non-radiologically contaminated facilities, Kaiser-Hill has developed a subcontracting strategy to drastically reduce the cost of demolishing these facilities at Rocky Flats. Aiming to tailor the demolition approach of such facilities to more closely follow commercial practices, Kaiser-Hill recently released a Request for Proposals (RFP) for the demolition of the site's former central administration facility. The RFP significantly reduced requirements for compliance with specific DOE directives. Instead, the RFP required subcontractors to comply with health and safety requirements commonly found in the demolition of similar facilities in a commercial setting. This resulted in a number of bids from companies who have normally not bid on DOE work previously and at a reduced cost over previous approaches. This paper will discuss the details of this subcontracting strategy

  12. Rocky desertification in Southwest China: Impacts, causes, and restoration

    Science.gov (United States)

    Jiang, Zhongcheng; Lian, Yanqing; Qin, Xiaoqun

    2014-05-01

    Rocky desertification, which is relatively less well known than desertification, refers to the processes and human activities that transform a karst area covered by vegetation and soil into a rocky landscape. It has occurred in various countries and regions, including the European Mediterranean and Dinaric Karst regions of the Balkan Peninsula, Southwest China on a large scale, and alarmingly, even in tropical rainforests such as Haiti and Barbados, and has had tremendous negative impacts to the environment and social and economic conditions at local and regional scales. The goal of this paper is to provide a thorough review of the impacts, causes, and restoration measures of rocky desertification based on decades of studies in the southwest karst area of China and reviews of studies in Europe and other parts of the world. The low soil formation rate and high permeability of carbonate rocks create a fragile and vulnerable environment that is susceptible to deforestation and soil erosion. Other natural processes related to hydrology and ecology could exacerbate rocky desertification. However, disturbances from a wide variety of human activities are ultimately responsible for rocky desertification wherever it has occurred. This review shows that reforestation can be successful in Southwest China and even in the Dinaric Karst region when the land, people, water, and other resources are managed cohesively. However, new challenges may arise as more frequent droughts and extreme floods induced by global climate change and variability may slow the recovery process or even expand rocky desertification. This review is intended to bring attention to this challenging issue and provide information needed to advance research and engineering practices to combat rocky desertification and to aid in sustainable development.

  13. Green times

    International Nuclear Information System (INIS)

    Hasenclever, W.D.; Hasenclever, C.

    1982-01-01

    The authors, founding members of the ''Green Party'' have in mind to make a very personal contribution to a better understanding of the present political situation which, although it seems to have reached a deadlock, still offers positive chances and prospects. New approaches in policy are mentioned which may help to overcome the present state of resignation of many adolescents and adults. Among other things, they describe themselves setting out for new pathways, the ''Greens'' in Parliament, prospect for the future, opportunities of the ecologically oriented economic policy. Finally, they call upon the reader to think and develop further under the motto ''What we all can do''. (HSCH) [de

  14. Defining and certifying green power

    International Nuclear Information System (INIS)

    1998-02-01

    Studies have shown that as electric utilities restructure from monopolistic utilities to competitive open access retailers, there is an increasing demand by individual and institutional customers for green power. In the United States, 17 electricity suppliers have offered customers the opportunity to buy energy generated from renewable sources such as photovoltaic panels, wind turbines and biomass. Twenty other utilities are conducting market research in preparation for offering a similar program. It was suggested that in order to help the customers make their choice based on accurate information, generating facilities should be obligated to provide credible information about the environmental performance of electricity supply through standardized environmental profile labels. A list of agreed upon environmental indicators and performance levels must be established so that the 'environmental friendliness' of different generating facilities can be measured. One of the problems in tackling this issue is that there is disagreement about what constitutes green power. Opinions range from wind and solar generation being the only two forms of green power, to including even natural gas and nuclear energy (i.e. under the right conditions). The two programs that are used for the certification of green power in Canada and the United States are Canada's Environmental Choice Program and California's Green-e Renewable Electricity Branding Program. This report describes the two programs and summarizes the results of interviews conducted on the definition and certification of green power. 15 refs

  15. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    According to November economic figures, the Chinese economy is on track for recovery on all fronts. The logistics industry recoups its strength, though woes on the trade front require more time to fully recover. By partly withdrawing tax incentives for prospective real estate and auto buyers, China aims to calm the bubbling markets. Auto behemoth General Motors forges a joint venture with Shanghai Automotive Industry Corp. Group to maneuver into the emerging Indian auto market. Canadian handset maker RIM launches a version of the BlackBerry that supports the TD network of China Mobile for millions of individual users in China. Siemens makes a push into green business in China with a 2-billion-yuan ($293 million) sale.

  16. Going Green in Business - A Study on the Eco-friendly Initiatives towards Sustainable Development in India

    OpenAIRE

    Pradeep M. D

    2017-01-01

    Increasing awareness on the various environmental problems has led to a shift in consumer behaviour. There has been a change in consumer attitude towards a green lifestyle. Thus green Marketing has evolved special implications in the modern market. Green indicates purity through quality, fairness in price and worthy in dealings. Green marketing focuses on marketing eco-friendly products to satisfy the needs and wants of the customers. It adopts innovative techniques of product modification, d...

  17. No way around green tariffs; Oekotarife sind nicht mehr wegzudenken

    Energy Technology Data Exchange (ETDEWEB)

    Briese, Dirk [trend:research GmbH, Stuttgart (Germany)

    2011-05-15

    Just like green electricity, meanwhile a classic, so too now does newcomer ''green gas'' offer energy suppliers with an appropriate marketing mix far-reaching opportunities for improving their corporate image, securing customer loyalty and increasing turnover. However the only beneficiaries of this trend to date have been green-only suppliers which specialise in this market. Although most traditional suppliers have now added green tariffs to their product portfolio, this has given them little commercial success, since eco-minded consumers often consider green-only suppliers to be more credible. A recent study shows that the market volume of green electricity and green gas tariffs will grow markedly over the next five years. Energy suppliers should therefore turn their attention to the question of how they can best exploit this potential.

  18. Going Green

    Science.gov (United States)

    Witkowsky, Kathy

    2009-01-01

    Going green saves money and can even make money. Sustainable practices promote better health, less absenteeism, and more productivity. They also attract students, who are paying increasing attention to schools' environmental policies. Beyond being the smart thing to do, administrators at the University of Washington say repeatedly, it's the right…

  19. Buying Green

    Science.gov (United States)

    Layng, T. V. Joe

    2010-01-01

    In "Buying Green," Joe Layng recognizes that, like all choices we make, our decisions as consumers are more likely to be influenced by their short-term consequences for us as individuals (price, quality) than they are by their long-term consequences for society (environmental impact). He believes that the equation can be tilted in favor of greener…

  20. Green pioneers.

    Science.gov (United States)

    Trueland, Jennifer

    The government has set tough targets for the NHS in England to reduce its carbon footprint. In this article, nurses and managers at Nottinghamshire Healthcare NHS Trust explain how a programme of 'greening' initiatives - including a trial of electric cars for community staff - have slashed the trust's CO2 output.

  1. Automatically Green

    DEFF Research Database (Denmark)

    Sunstein, Cass R.; Reisch, Lucia

    2014-01-01

    reasons include the power of suggestion; inertia and procrastination; and loss aversion. If well-chosen, green defaults are likely to have large effects in reducing the economic and environmental harms associated with various products and activities. Such defaults may or may not be more expensive...

  2. Automatically Green

    DEFF Research Database (Denmark)

    Sunstein, Cass R.; Reisch, Lucia

    reasons include the power of suggestion; inertia and procrastination; and loss aversion. If well-chosen, green defaults are likely to have large effects in reducing the economic and environmental harms associated with various products and activities. Such defaults may or may not be more expensive...

  3. Going Green

    Centers for Disease Control (CDC) Podcasts

    2008-04-18

    This podcast is for a general audience and provides information on how to recycle, re-use, and restore. It also covers the benefits of “Going Green" on the environment, health, and social interaction.  Created: 4/18/2008 by National Center for Environmental Health (NCEH), ATSDR.   Date Released: 5/8/2008.

  4. Viewpoint – Water Variability, Soil Nutrient Heterogeneity and Market Volatility – Why Sub-Saharan Africa’s Green Revolution Will Be Location-Specific and Knowledge-Intensive

    Directory of Open Access Journals (Sweden)

    Pieter van der Zaag

    2010-02-01

    Full Text Available In his interesting Viewpoint article in Water Alternatives, Bruce Lankford suggests that an African Green Revolution cannot come about without irrigation. But he does not convincingly explain why irrigated areas expand only very slowly. This viewpoint article argues that grain yields have remained stagnant in Africa because of high temporal rainfall variability, significant spatial soil nutrient heterogeneity, and weak and volatile markets. This combination calls for location-specific interventions that are aimed at enhancing farmers’ capacity to buffer water variations and address nutrient deficits. This finding is consistent with what Lankford dismisses as an "atomised" approach, but which would preferably be called a farmer-centred approach. Thus a massive investment in African agriculture is indeed required, primarily focused on the creation of knowledge that does justice to the local variation in water and nutrient availability. It should aim to empower farmers to experiment and be innovative, and remake agricultural extension and agricultural engineering exciting with cutting-edge disciplines. Irrigation may then emerge as the right thing to do.

  5. Green paper with green electricity? Greening strategies of Nordic pulp and paper industry

    International Nuclear Information System (INIS)

    Luukkanen, Jyrki

    2003-01-01

    The article studies the opinions of paper producers in Finland and Norway and Finnish power producers about the eco-labelling of electricity and its possible effects on pulp and paper industry. The point of departure in the study is how large industrial consumers mediate concerns of environmental issues to the producers. Based on interviews of environmental, energy/power and marketing sector representatives of the companies the article analyses different views related to the criteria of green labelling, green electricity and papermaking, energy sources as image sources, environmental image of papermaking and the threats and opportunities the companies face in the changing international context. The analysis of the interviews is contextualised in the endogenous market based regulation framework of electricity market regulation

  6. Emissions implications of future natural gas production and use in the U.S. and in the Rocky Mountain region.

    Science.gov (United States)

    McLeod, Jeffrey D; Brinkman, Gregory L; Milford, Jana B

    2014-11-18

    Enhanced prospects for natural gas production raise questions about the balance of impacts on air quality, as increased emissions from production activities are considered alongside the reductions expected when natural gas is burned in place of other fossil fuels. This study explores how trends in natural gas production over the coming decades might affect emissions of greenhouse gases (GHG), volatile organic compounds (VOCs) and nitrogen oxides (NOx) for the United States and its Rocky Mountain region. The MARKAL (MARKet ALlocation) energy system optimization model is used with the U.S. Environmental Protection Agency's nine-region database to compare scenarios for natural gas supply and demand, constraints on the electricity generation mix, and GHG emissions fees. Through 2050, total energy system GHG emissions show little response to natural gas supply assumptions, due to offsetting changes across sectors. Policy-driven constraints or emissions fees are needed to achieve net reductions. In most scenarios, wind is a less expensive source of new electricity supplies in the Rocky Mountain region than natural gas. U.S. NOx emissions decline in all the scenarios considered. Increased VOC emissions from natural gas production offset part of the anticipated reductions from the transportation sector, especially in the Rocky Mountain region.

  7. ROCKY PLANETESIMAL FORMATION VIA FLUFFY AGGREGATES OF NANOGRAINS

    Energy Technology Data Exchange (ETDEWEB)

    Arakawa, Sota; Nakamoto, Taishi, E-mail: arakawa.s.ac@m.titech.ac.jp [Department of Earth and Planetary Sciences, Tokyo Institute of Technology, Meguro, Tokyo 152-8551 (Japan)

    2016-12-01

    Several pieces of evidence suggest that silicate grains in primitive meteorites are not interstellar grains but condensates formed in the early solar system. Moreover, the size distribution of matrix grains in chondrites implies that these condensates might be formed as nanometer-sized grains. Therefore, we propose a novel scenario for rocky planetesimal formation in which nanometer-sized silicate grains are produced by evaporation and recondensation events in early solar nebula, and rocky planetesimals are formed via aggregation of these nanograins. We reveal that silicate nanograins can grow into rocky planetesimals via direct aggregation without catastrophic fragmentation and serious radial drift, and our results provide a suitable condition for protoplanet formation in our solar system.

  8. The rocky flats controversy on radionuclide soil action levels

    International Nuclear Information System (INIS)

    Earle, T.C.

    2004-01-01

    This report describes the Rocky Flats radionuclide soil action level controversy as a case study for the purpose of understanding the nature and value of stakeholder involvement in the management of radiological hazards. The report consists of three main sections. The first section outlines the Rocky Flats story, including the Cold War era, the post-Cold War era, and the transition between the two. This provides the context necessary to understand the radionuclide soil action level controversy, the main events of which are described in the second section. In the final section, the Rocky Flats case is briefly discussed within the framework of a general model of stakeholder involvement and the lessons learned from the case are identified. (author)

  9. Kawasaki disease following Rocky Mountain spotted fever: a case report

    Directory of Open Access Journals (Sweden)

    Bal Aswine K

    2009-07-01

    Full Text Available Abstract Introduction Kawasaki disease is an idiopathic acute systemic vasculitis of childhood. Although it simulates the clinical features of many infectious diseases, an infectious etiology has not been established. This is the first reported case of Kawasaki disease following Rocky Mountain spotted fever. Case presentation We report the case of a 4-year-old girl who presented with fever and petechial rash. Serology confirmed Rocky Mountain spotted fever. While being treated with intravenous doxycycline, she developed swelling of her hands and feet. She had the clinical features of Kawasaki disease which resolved after therapy with intravenous immune globulin (IVIG and aspirin. Conclusion This case report suggests that Kawasaki disease can occur concurrently or immediately after a rickettsial illness such as Rocky Mountain spotted fever, hypothesizing an antigen-driven immune response to a rickettsial antigen.

  10. Kawasaki disease following Rocky Mountain spotted fever: a case report.

    Science.gov (United States)

    Bal, Aswine K; Kairys, Steven W

    2009-07-06

    Kawasaki disease is an idiopathic acute systemic vasculitis of childhood. Although it simulates the clinical features of many infectious diseases, an infectious etiology has not been established. This is the first reported case of Kawasaki disease following Rocky Mountain spotted fever. We report the case of a 4-year-old girl who presented with fever and petechial rash. Serology confirmed Rocky Mountain spotted fever. While being treated with intravenous doxycycline, she developed swelling of her hands and feet. She had the clinical features of Kawasaki disease which resolved after therapy with intravenous immune globulin (IVIG) and aspirin. This case report suggests that Kawasaki disease can occur concurrently or immediately after a rickettsial illness such as Rocky Mountain spotted fever, hypothesizing an antigen-driven immune response to a rickettsial antigen.

  11. The removal of plutonium contaminants from Rocky Flats Plant soil

    International Nuclear Information System (INIS)

    Sunderland, N.R.

    1987-01-01

    This research was undertaken to determine if the TRUclean process could effectively remove radioactive elements from soils other than derived coral. This is an interim report prior to the project report and discusses the outcome of the tests of the Rocky Flats Plant (RFP) soil. The soil tested contained plutonium particulates in the micron and submicron range. Volume reduction and activity removal were accomplished with an overall efficiency of greater than 90%. The TRUclean process is a very practical and economical solution to soil contamination problems at the Rocky Flats Plant

  12. Benchmarking and Performance Improvement at Rocky Flats Environmental Technology Site

    Energy Technology Data Exchange (ETDEWEB)

    Elliott, C. [Kaiser-Hill Co., LLC, Golden, CO (United States)], Doyle, D. [USDOE Rocky Flats Office, Golden, CO (United States)], Featherman, W.D. [Project Performance Corp., Sterline, VA (United States)

    1997-12-31

    The Rocky Flats Environmental Technology Site (RFETS) has initiated a major work process improvement campaign using the tools of formalized benchmarking and streamlining. This paper provides insights into some of the process improvement activities performed at Rocky Flats from November 1995 through December 1996. It reviews the background, motivation, methodology, results, and lessons learned from this ongoing effort. The paper also presents important gains realized through process analysis and improvement including significant cost savings, productivity improvements, and an enhanced understanding of site work processes.

  13. Green Computing

    Directory of Open Access Journals (Sweden)

    K. Shalini

    2013-01-01

    Full Text Available Green computing is all about using computers in a smarter and eco-friendly way. It is the environmentally responsible use of computers and related resources which includes the implementation of energy-efficient central processing units, servers and peripherals as well as reduced resource consumption and proper disposal of electronic waste .Computers certainly make up a large part of many people lives and traditionally are extremely damaging to the environment. Manufacturers of computer and its parts have been espousing the green cause to help protect environment from computers and electronic waste in any way.Research continues into key areas such as making the use of computers as energy-efficient as Possible, and designing algorithms and systems for efficiency-related computer technologies.

  14. Green toxicology.

    Science.gov (United States)

    Maertens, Alexandra; Anastas, Nicholas; Spencer, Pamela J; Stephens, Martin; Goldberg, Alan; Hartung, Thomas

    2014-01-01

    Historically, early identification and characterization of adverse effects of industrial chemicals was difficult because conventional toxicological test methods did not meet R&D needs for rapid, relatively inexpensive methods amenable to small amounts of test material. The pharmaceutical industry now front-loads toxicity testing, using in silico, in vitro, and less demanding animal tests at earlier stages of product development to identify and anticipate undesirable toxicological effects and optimize product development. The Green Chemistry movement embraces similar ideas for development of less toxic products, safer processes, and less waste and exposure. Further, the concept of benign design suggests ways to consider possible toxicities before the actual synthesis and to apply some structure/activity rules (SAR) and in silico methods. This requires not only scientific development but also a change in corporate culture in which synthetic chemists work with toxicologists. An emerging discipline called Green Toxicology (Anastas, 2012) provides a framework for integrating the principles of toxicology into the enterprise of designing safer chemicals, thereby minimizing potential toxicity as early in production as possible. Green Toxicology`s novel utility lies in driving innovation by moving safety considerations to the earliest stage in a chemical`s lifecycle, i.e., to molecular design. In principle, this field is no different than other subdisciplines of toxicology that endeavor to focus on a specific area - for example, clinical, environmental or forensic toxicology. We use the same principles and tools to evaluate an existing substance or to design a new one. The unique emphasis is in using 21st century toxicology tools as a preventative strategy to "design out" undesired human health and environmental effects, thereby increasing the likelihood of launching a successful, sustainable product. Starting with the formation of a steering group and a series of workshops

  15. Green Gold

    International Nuclear Information System (INIS)

    Salamandra Martinez, Carlos

    2004-01-01

    The main purpose of this work is to offer a general panoramic of the processes or experiences pilot that are carried out in the Project Green Gold, as strategy of environmental sustainability and organizational invigoration in Choco, especially in the 12 communities of the municipalities of Tado and Condoto. It is also sought to offer a minimum of information on the techniques of handmade production and to show the possibilities to carry out in a rational way the use and use of the natural resources. The Project Green Gold is carried out by the Corporation Green Gold (COV) and co-financed with resources of international and national character, the intervention of the financial resources it achievement mainly for the use of clean processes in the extraction stages and metals benefit. The project is centered primarily in the absence of use of products or toxic substances as the mercury, fair trade, organizational invigoration, execution of 11 approaches and certification of the metals Gold and Platinum. The COV, it has come executing the proposal from the year 2001 with the premise of contributing to the balance between the rational exploitation of the natural resources and the conservation of the environment in the Choco. In the project they are used technical handmade characteristic of the region framed inside the mining activity and production activities are diversified in the productive family units. Those producing with the support of entities of juridical character, specify the necessary game rules for the extraction and products commercialization

  16. İŞLETMELERİN SOSYAL SORUMLULUK ANLAYIŞININ UZANTISI OLARAK YEŞİL PAZARLAMA BAĞLAMINDA YEŞİL REKLAMLAR - GREEN ADVERTISEMENTS IN THE CONTEXT OF GREEN MARKETING AS AN EXTENSION OF THE SOCIAL RESPONSIBILITY UNDERSTANDING OF COMPANIES

    Directory of Open Access Journals (Sweden)

    Betül ÖZKAYA

    2012-11-01

    Full Text Available Özet:Ekolojik dengeyi tehdit etmekte olan çevresel sorunlarher geçen gün hızla artmaktadır. Doğal kaynakların azalması,ozon tabakasının incelmesi, hızlı nüfus artışı, su ve havakirliliği gibi dünyanın yaşam kalitesini tehdit eden küreselsorunlar ve bunlara çözüm arayışları sosyal sorumluluk, yeşilpazarlama ve yeşil reklam gibi kavramların öneminiarttırmıştır. İşletme faaliyetlerinin çevreye duyarlı olmasınınen önemli nedeni, özellikle son yıllarda yaşanan küresel çevresorunlarıdır. Küresel çevre sorunları üzerinde işletmelerinetkisi büyüktür. Bu nedenle işletmelerin çevresel sorunlarakarşı sorumlulukları da büyük olmalıdır. Yaşanan bugelişmeler sonucunda işletmeler, toplumun bir üyesi olarakçevre açısından sorumlu bir şekilde davranmaları gerektiğininbilincine varmaya başlamışlar ve bu anlayışı hem ekonomikhem de sosyal faaliyetleri ile de bütünleştirerek yeşilpazarlama ve yeşil reklam faaliyetlerine yoğun bir şekildeyansıtma çabası içine girmişlerdir.Abstract:Environmental problems that severely threatens theecological balance increases day by day. The global problems;the decline of the natural resources, continuous depletion ofthe ozone layer, rapid population increase, water and airpollutions, that threatens the quality of world's life and thesearch for solution, social responsibility brings and emphasizethe concepts such as green marketing and greenadvertisement. The main reason why the company activitiesare sensitive about environment is expressly the recent globalenvironmental problems. Managements have an unfavorableeffect on global environmental problems, that's why they musthave a heavy responsibility. As a result of the latestdevelopments managements as a member of the society, theycomprehended the fact that they also must act responsibly andthis responsible understanding must be integrated with botheconomical and social activities to

  17. Quantitative assessment of selected policy instruments using the Western European MARKAL model. Phase III EU SAVE White and Green Project: Comparison of market-based instruments to promote energy efficiency

    International Nuclear Information System (INIS)

    Mundaca, Luis; Santi, Federico

    2004-01-01

    This report summarises the modelling exercise carried out in order to assess the implications of selected policy instruments using the energy model of Western Europe (WEU) generated by the Market Allocation (MARKAL) modelling tool. The chosen methodology was the usage of the WEU MARKAL model for analysing the response of this energy system to the following policy instruments: White Certificates, Green Certificates, and Carbon Dioxide (CO 2 ) emissions trading. Results show that the order of magnitude of the effects of the analysed instruments depends on the target/cap that is applied. For the case of White Certificates, it can be observed that up to certain level (i.e., around 15% of cumulated energy savings by 2020 compared to the base case) energy savings are obtained at negative costs. Major savings occur in the residential sector for all the applied targets. Results for CO 2 emissions appear to be robust for the years 2015 and 2020, but it should also be observed that these emission trends are less robust for the years 2005 and 2010. Energy efficiency improvements for the WEU economy that are policy-induced around 6%, 9% and 15% for the low, medium and high target scenarios respectively. For the case of Green Certificates, results show that the sustained penetration of renewable energy sources is dominated by wind and biomass. By examining the autonomous fossil fuel intensity of the WEU economy, energy efficiency improvements that are policy induced account for around 1%, 4% and 6% for each scenario respectively. All the targets are technically possible. For the case of CO 2 emissions trading, due to the fact that these results address just the power sector, they must be seen as complementary of other modelling works that deal with a wider industrial coverage. In our case, the more ambitious the cap is, the lower the share of fossil fuels in electricity production becomes. The different trends for the electricity production seem to be less robust. Compared to

  18. Greens of the European Green Capitals

    Science.gov (United States)

    Cömertler, Seval

    2017-10-01

    Well established and maintained green areas have a key role on reaching the high quality of life and sustainability in urban environments. Therefore, green areas must be carefully accounted and evaluated in the urban planning affairs. In this context, the European Green Capitals, which attach a great importance to the green areas, have a great potential to act as a role model for both small and big cities in all around the world. These leading cities (chronologically, Stockholm, Hamburg, Vitoria-Gasteiz, Nantes, Copenhagen, Bristol, Ljubljana, Essen and Nijmegen) are inspiring for the other cities which seek to achieve more sustainable and environmentally friendly places through green areas. From this point of view, the aim of this paper was to investigate the green areas of the European Green Capitals. The paper covered whole European Green Capitals, and the application form of each Green Capital was used as a primary data source. Consequently, the paper put forwarded that the European Green Capitals have considerably large amount and high proportion of green areas. Further, these cities provide an excellent access to the public green areas. As a result of abundant provision and proper distribution, the almost all citizens in most of the Green Capitals live within a distance of 300 meters to a green area. For further researches, the paper suggested that these green capitals should be investigated in terms of their efforts, measures, goals and plans, policies and implications to administer, to protect, to enhance and to expand the green areas.

  19. Pressure analysis for green supply chain management implementation in Indian industries using analytic hierarchy process

    DEFF Research Database (Denmark)

    Mathiyazhagan, K.; Govindan, Kannan; Noorul Haq, A.

    2014-01-01

    Due to growing awareness about environment protection, firms are forced to implement environmental practices to enhance their green image. In recent times, academicians and practitioners have shown interest in green marketing and green supply chain management (GSCM). Fields of green branding...

  20. Comparison of six green chile (capsicum annum) cultivars for efficiency of Etgar® machine harvest

    Science.gov (United States)

    As U.S. demand for fresh market green chile rises green chile acreage in the U.S. is declining due to limited availability and high cost of hand labor to harvest it. Many farmers are opting to grow crops other than green chile. Green chile is a New Mexican pod-type chile that is harvested when the...

  1. Factors Affecting Consumers’ Green Purchasing Behavior: An Integrated Conceptual Framework

    OpenAIRE

    Hans Ruediger Kaufmann; Mohammad Fateh Ali Khan Panni; Yianna Orphanidou

    2012-01-01

    In this modern era of societal marketing business ethics and social responsibility are becoming the guiding themes for marketing strategies and practices. Within the field of ethics and social responsibility environmental and green marketing topics are the central topics, which are closely related to biodiversity and sustainability. This paper suggests a different approach to assessing the variables of consumers’ green purchasing behavior. Based on thoroughly researched secondary data, this c...

  2. Key factors in successful green roof training

    International Nuclear Information System (INIS)

    Seeger, H.; Ansel, W.

    2004-01-01

    The green roof market in Germany has increased significantly in the past 3 decades, reaching a market share of 11 to 14 per cent. Three factors were responsible for the success of the green roof movement in Germany, namely the early introduction of quality standards and guidelines; the scientific investigation of ecological and economic benefits and the development of innovative and reliable technologies. In addition, seminars and workshops targeted at relevant groups encouraged green roof construction. Training courses and seminars proved to be efficient communication tools with the advantage of direct feedback from the participants to address sophisticated green roof problems and to integrate current ecological and economic frameworks. The content of the courses were tailored to the specific needs of the participants. In addition, organizers had considerable knowledge of green roof technology and related disciplines. The green roof guidelines in Germany are based on a range of scientific studies from universities, technical colleges and regional research institutions. These studies explored the technical performance of different green roof constructions and the ecological benefits for people and the environment. The market development in Germany is backed by the development of a wide range of innovative technologies which offer solutions for nearly all green roof issues, such as landscaping of sloped, barrel shaped roofs with low load bearing capacities. The German company ZinCo offers the international market a range of well tested and proven green roof systems for intensive and extensive roofs. Their flexible modular products can be adapted to the needs of different roof constructions and to locally specific climatic conditions. 6 refs., 1 fig

  3. Market opportunities: U.S. - PADD IV

    International Nuclear Information System (INIS)

    Garner, R.P.

    1997-01-01

    The current supply and demand balance, the short and long term expectations and marketing opportunities for Canadian crude oil in PADD IV, the Rocky Mountain region in the US, were reviewed. It was suggested that market opportunities in PADD IV are derived from the following four factors: (1) crude oil declines within that area, (2) federal regulations, (3) competitive presence with markets, and (4) population growth. The overall conclusion was that Canadian producers and PADD IV refiners will be looking at an ever-growing relationship based on freight equalized world crude prices. 8 tabs., 5 figs

  4. Rocky Flats Cleanup Agreement implementation successes and challenges

    International Nuclear Information System (INIS)

    Shelton, D.C.

    1997-01-01

    On July 19, 1996 the US Department of Energy (DOE), State of Colorado (CDPHE), and US Environmental Protection Agency (EPA) entered into an agreement called the Rocky Flats Cleanup Agreement (RFCA) for the cleanup and closure of the Rocky Flats Environmental Technology Site (RFETS or Rocky Flats). Major elements of the agreement include: an Integrated Site-Wide Baseline; up to twelve significant enforceable milestones per year; agreed upon soil and water action levels and standards for cleanup; open space as the likely foreseeable land use; the plutonium and TRU waste removed by 2015; streamlined regulatory process; agreement with the Defense Nuclear Facilities Safety Board (DNFSB) to coordinate activities; and a risk reduction focus. Successful implementation of RFCA requires a substantial effort by the parties to change their way of thinking about RFETS and meet the deliverables and commitments. Substantial progress toward Site closure through the implementation of RFCA has been accomplished in the short time since the signing, yet much remains to be done. Much can be learned from the Rocky Flats experience by other facilities in similar situations

  5. Rocky Flats Plant Site Environmental Report for 1992

    International Nuclear Information System (INIS)

    Cirrincione, D.A.; Erdmann, N.L.

    1992-01-01

    The Rocky Rats Plant Site Environmental Report provides summary information on the plant's environmental monitoring programs and the results recorded during 1992. The report contains a compliance summary, results of environmental monitoring and other related programs, a review of environmental remediation activities, information on external gamma radiation dose monitoring, and radiation dose estimates for the surrounding population

  6. Public involvement in cleanup - the Rocky Flats experience

    International Nuclear Information System (INIS)

    Paukert, J.; Pennock, S.; Schassburger, R.

    1992-01-01

    The U.S. Department of Energy's Rocky Flats Plant recently completed and implemented the Rocky Flats Plant Community Relations Plan for public involvement in environmental restoration of the site. The plan was developed in cooperation with the plant's regulators, the U.S. Environmental Protection Agency and the Colorado Department of Health. In addition, citizens near the plant played a significant role in shaping the document through extensive community interviews and public comment. The result of these cooperative efforts is a plan that meets and exceeds the applicable federal and state community relations requirements for a cleanup program. In fact, the U.S. Environmental Protection Agency has used the Rocky Flats Plant Community Relations Plants a model for similar plans at other federal facilities. Plan development, however, is only the starting point for an effective community relations effort. The Rocky Flats Plant and the public will face many challenges together as we implement the plan and build a partnership for addressing environmental cleanup issues. (author)

  7. Progress towards a lightning ignition model for the Northern Rockies

    Science.gov (United States)

    Paul Sopko; Don Latham

    2010-01-01

    We are in the process of constructing a lightning ignition model specific to the Northern Rockies using fire occurrence, lightning strike, ecoregion, and historical weather, NFDRS (National Fire Danger Rating System), lightning efficiency and lightning "possibility" data. Daily grids for each of these categories were reconstructed for the 2003 fire season (...

  8. Biological impacts of oil pollution: rocky shores. V. 7

    International Nuclear Information System (INIS)

    1997-01-01

    Most people with access to the sea have at one time enjoyed looking into rockpools and searching for crabs under boulders. Rocky shores have a great deal of fascination for people and they are the closest that many of them will get to the mysteries below the low tide mark. They are found, in some form, on most of the world's coasts and their ecology has been the subject of many books, reports and scientific papers. Rocky shores encompass a variety of intertidal habitats and have a range of vulnerabilities to oil. While some areas are quickly and easily cleaned by natural forces others can trap oil in sensitive sub-habitats which may then be damaged and take many years to recover. Furthermore, rocky shores have an importance in the wider context of marine ecosystems and some provide important local fisheries resources, tourism and amenities. This report describes the factors that make some rocky shores more sensitive to oil spills than others and considers the most appropriate methods of clean-up. Case histories are used to illustrate the effects of spills and spill clean-up, as well as typical recovery rates. (UK)

  9. Rocky Mountain Research Station invasive species visionary white paper

    Science.gov (United States)

    D. E. Pearson; M. Kim; J. Butler

    2011-01-01

    Invasive species represent one of the single greatest threats to natural ecosystems and the services they provide. Effectively addressing the invasive species problem requires management that is based on sound research. We provide an overview of recent and ongoing invasive species research conducted by Rocky Mountain Research Station scientists in the Intermountain...

  10. Adsorption study for uranium in Rocky Flats groundwater

    International Nuclear Information System (INIS)

    Laul, J.C.; Rupert, M.C.; Harris, M.J.; Duran, A.

    1995-01-01

    Six adsorbents were studied to determine their effectiveness in removing uranium in Rocky Flats groundwater. The bench column and batch (Kd) tests showed that uranium can be removed (>99.9%) by four adsorbents. Bone Charcoal (R1O22); F-1 Alumina (granular activated alumina); BIOFIX (immobilized biological agent); SOPBPLUS (mixed metal oxide); Filtrasorb 300 (granular activated carbon); and Zeolite (clinoptilolite)

  11. Field guide to diseases & insects of the Rocky Mountain Region

    Science.gov (United States)

    Forest Health Protection. Rocky Mountain Region

    2010-01-01

    This field guide is a forest management tool for field identification of biotic and abiotic agents that damage native trees in Colorado, Kansas, Nebraska, South Dakota, and Wyoming, which constitute the USDA Forest Service's Rocky Mountain Region. The guide focuses only on tree diseases and forest insects that have significant economic, ecological, and/ or...

  12. Rocky Flats Plant Site Environmental Report for 1992

    Energy Technology Data Exchange (ETDEWEB)

    Cirrincione, D.A.; Erdmann, N.L. [eds.

    1992-12-31

    The Rocky Rats Plant Site Environmental Report provides summary information on the plant`s environmental monitoring programs and the results recorded during 1992. The report contains a compliance summary, results of environmental monitoring and other related programs, a review of environmental remediation activities, information on external gamma radiation dose monitoring, and radiation dose estimates for the surrounding population.

  13. Immune Thrombocytopenia as a Consequence of Rocky Mountain Spotted Fever.

    Science.gov (United States)

    Baldeo, Cherisse; Seegobin, Karan; Zuberi, Lara

    2017-01-01

    Primary immune thrombocytopenia (ITP) - also called idiopathic thrombocytopenic purpura or immune thrombocytopenic purpura - is an acquired thrombocytopenia caused by autoantibodies against platelet antigens. It is one of the more common causes of thrombocytopenia in otherwise asymptomatic adults. Rocky Mountain spotted fever (RMSF) is a potentially lethal, but curable, tick-borne disease. We present a case of ITP that was triggered by RMSF.

  14. Natural phenomena risk assessment at Rocky Flats Plant

    International Nuclear Information System (INIS)

    Foppe, T.L.

    1985-01-01

    A realistic approach is currently being used at the Rocky Flats Plant to assess the risks of natural phenomena events. The methodology addresses frequency of occurrence estimates, damage stress on the facility and vital equipment, material-at-risk, release fractions and source terms, leakpath, dispersion and dosimetric models, risk curves, and an uncertainty analysis. 28 references, 1 figure

  15. Aquatic Resources of Rocky Mountain Arsenal Adams County, Colorado

    Science.gov (United States)

    1989-09-01

    Consequently, temperatures rise and oxygen levels fall. Primary producers in these stretches shift from periphyton to phytoplankton (suspended algae ...trees and have rocky substrates. Primary production in these cold- water and coolwater reaches is generally limited to periphyton (attached algae ...Adams County. Biotic components investigated included phytoplankton , zooplankton, aquatic macrophytes, benthic macroinvertebrates, fish eggs and

  16. Erratum: Vascular epiphyte vegetation in rocky savannas of southeastern Brazil

    Czech Academy of Sciences Publication Activity Database

    Alves, R. J. V.; Kolbek, Jiří; Becker, J.

    2009-01-01

    Roč. 27, č. 4 (2009), s. 351-352 ISSN 0107-055X Institutional research plan: CEZ:AV0Z60050516 Keywords : epiphytes * Brazil * rocky savannas Subject RIV: EF - Botanics Impact factor: 0.868, year: 2009

  17. Rocky Planetary Debris Around Young WDs

    Science.gov (United States)

    Gaensicke, B.

    2014-04-01

    , the low C/Si ratio demonstrates that the planetary material is of rocky nature. * None of the 9 systems where we measure the C/O ratio shows evidence for carbon-dominated chemistry, implying that "carbon planets" are not common. * In the most polluted white dwarfs, we measure the debris abundances of up to 11 elements, enabling a detailed comparison between the chemistry of exo-planetary material with that of solar system meteorites. We find that the exo-planetary debris shares many characteristics of solar-system material, i.e. a wide spread in the relative abundances of Mg, Fe, Si, and O, a constant Al/Ca ratio, and evidence for differentiation in the form of Fe over-abundances All of the above is suggestive that thermal and collisional processing of planetary material in those systems might have been similar to that in the solar system.

  18. Study on comprehensive planning of rocky desertification in karst area of Chongqing

    Science.gov (United States)

    Zang, Yajun

    2017-11-01

    Chongqing is a key area for comprehensive treatment of rocky desertification in karst areas of china. Strengthening the comprehensive management of karst rocky desertification area, for the maintenance of ecological safety of Three Gorges Reservoir area, expanding the karst rocky desertification area people survival and development space, and improving the regional ecological conditions, have important practical significance to the construction of ecological civilization and building a harmonious society. Based on the investigation, analysis and arrangement of the data in the rocky desertification area, the paper puts forward the corresponding measures and phased targets for the treatment of the Rocky Desertification in the karst areas of Chongqing.

  19. Yellow light for green scheme

    International Nuclear Information System (INIS)

    Morch, Stein

    2004-01-01

    The article asserts that there could be an investment boom for wind, hydro and bio power in a common Norwegian-Swedish market scheme for green certificates. The Swedish authorities are ready, and the Norwegian government is preparing a report to the Norwegian Parliament. What are the ambitions of Norway, and will hydro power be included? A green certificate market common to more countries have never before been established and requires the solution of many challenging problems. In Sweden, certificate support is expected to promote primarily bioenergy, wind power and small-scale hydro power. In Norway there is an evident potential for wind power, and more hydro power can be developed if desired

  20. Opportunities for green growth; Vihreaen kasvun mahdollisuudet

    Energy Technology Data Exchange (ETDEWEB)

    Antikainen, R.; Mickwitz, P.; Seppaelae, J. [and others

    2013-03-15

    .) Facilitating green pilots and trials for the domestic and export markets. (D.) Creating international and domestic strategic openings and partnerships (E.) Creating space for green growth by removing wasteful systems. (F.) Fostering continuous and systematic learning as an accelerator of green growth. (orig.)

  1. The challenge and future of rocky desertification control in karst areas in southwest China

    Science.gov (United States)

    Zhang, J. Y.; Dai, M. H.; Wang, L. C.; Zeng, C. F.; Su, W. C.

    2016-01-01

    Karst rocky desertification occurs after vegetation deteriorates as a result of intensive land use, which leads to severe water loss and soil erosion and exposes basement rocks, creating a rocky landscape. Karst rocky desertification is found in humid areas in southwest China, the region most seriously affected by rocky desertification in the world. In order to promote ecological restoration and help peasants out of poverty, the Chinese government carried out the first phase of a rocky desertification control project from 2006 to 2015, which initially contained the expansion of rocky desertification. Currently, the Chinese government is prepared to implement the second phase of the rocky desertification control project, and therefore it is essential to summarise the lessons learned over the last 10 years of the first phase. In this paper, we analyse the driving social and economic factors behind rocky desertification, summarise the scientific research on rocky desertification in the region, and finally identify the main problems facing rocky desertification control. In addition, we put forward several policy suggestions that take into account the perspective of local peasants, scientific research, and China's economic development and urbanisation process. These suggestions include promoting the non-agriculturalization of household livelihoods, improving ecological compensation, strengthening the evaluation of rocky desertification control and dynamic monitoring, and strengthening research on key ecological function recovery technologies and supporting technologies.

  2. Green chemistry

    International Nuclear Information System (INIS)

    Warner, John C.; Cannon, Amy S.; Dye, Kevin M.

    2004-01-01

    A grand challenge facing government, industry, and academia in the relationship of our technological society to the environment is reinventing the use of materials. To address this challenge, collaboration from an interdisciplinary group of stakeholders will be necessary. Traditionally, the approach to risk management of materials and chemicals has been through inerventions intended to reduce exposure to materials that are hazardous to health and the environment. In 1990, the Pollution Prevention Act encouraged a new tact-elimination of hazards at the source. An emerging approach to this grand challenge seeks to embed the diverse set of environmental perspectives and interests in the everyday practice of the people most responsible for using and creating new materials--chemists. The approach, which has come to be known as Green Chemistry, intends to eliminate intrinsic hazard itself, rather than focusing on reducing risk by minimizing exposure. This chapter addresses the representation of downstream environmental stakeholder interests in the upstream everyday practice that is reinventing chemistry and its material inputs, products, and waste as described in the '12 Principles of Green Chemistry'

  3. Green urbanity

    Directory of Open Access Journals (Sweden)

    Alenka Fikfak

    2012-01-01

    Full Text Available Tourism and other culture-based types of small business, which are the leitmotif in the planning of the Europark Ruardi, are becoming the guiding motif in the spatial development of urban centres that are influenced by dynamic transformation processes. The system should build upon the exploitation of both local and regional environmental features. This would encourage the quest for special environmental features, with an emphasis on their conservation, i.e. sustainable development, and connections in a wider context.The Europark is seen as a new strategic point of the Zasavje Region (the region of the central Sava Valley, which is linked to other important points in a region relevant for tourism. Due to the "smallness" of the region and/or the proximity of such points, development can be fast and effective. The interaction of different activities in space yields endless opportunities for users, who choose their own goals and priorities in the use of space. Four theme areas of the Europark area planning are envisaged. The organisation of activities is based on the composition of the mosaic field patterns, where green fields intertwine with areas of different, existing and new, urban functions. The fields of urban and recreation programmes are connected with a network of green areas and walking trails, along which theme park settings are arranged.

  4. Green shipping management

    CERN Document Server

    Lun, Y H Venus; Wong, Christina W Y; Cheng, T C E

    2016-01-01

    This book presents theory-driven discussion on the link between implementing green shipping practices (GSP) and shipping firm performance. It examines the shipping industry’s challenge of supporting economic growth while enhancing environmental performance. Consisting of nine chapters, the book covers topics such as the conceptualization of green shipping practices (GSPs), measurement scales for evaluating GSP implementation, greening capability, greening and performance relativity (GPR), green management practice, green shipping network, greening capacity, and greening propensity. In view of the increasing quest for environment protection in the shipping sector, this book provides a good reference for firms to understand and evaluate their capability in carrying out green operations on their shipping activities.

  5. Plant Functional Traits Are More Consistent Than Plant Species on Periglacial Patterned Ground in the Rocky Mountains of Montana

    Science.gov (United States)

    Apple, M. E.; Ricketts, M. K.; Gallagher, J. H. R.

    2017-12-01

    Periglacial patterned ground exists as stripes and hexagons near glaciers and snowfields, some of which are former glaciers. The patterns are accentuated by profound differences in plant cover between the sloping surfaces, generally perceived as green, and the flat treads, generally perceived as brown but which are not devoid of plant life. On four sites in the Rocky Mountains of Montana we detected strong similarities in plant functional traits on the sloping surfaces of striped and hexagonal periglacial patterned ground. On Mt. Keokirk in the Pioneer Mountains, Kinnickinnick, Arctostaphylos uva-ursi, dominates narrow green stripes. On Goat Flat in the Pintler Mountains, Mountain Avens, Dryas octopetala, dominates the side walls of hexagonally patterned ground and narrow green stripes. At Glacier National Park, D. octopetala and the Arctic Willow, Salix arctica, co-dominate the green risers of widely-spaced striped periglacial patterned system at Siyeh Pass, while D. octopetala, S. arctica, and the Mountain Heather, Phyllodoce glanduliflora, co-dominate the green risers of the widely-spaced stripes of Piegan Pass. All four of these dictotyledonous angiosperm species are adventitiously-rooted dwarf shrubs with simple leaves. Of these, P. glanduliflora, A. uva-ursi and D. octopetala are evergreen. D. octopetala is symbiotic with N-fixing Frankia sp. All are mycorrhizal, although D. octopetala and S. arctica are ectomycorrhizal and P. glanduliflora and A. uva-ursi have ericaceous mycorrhizae. In contrast, dwarf shrubs are scarce on flat treads and within hexagons, which are chiefly inhabited by herbaceous, taprooted or rhizomatous, VAM angiosperms. As the green stripes and hexagon walls have greater plant cover, they likely have greater organic material due to leaf buildup and root turnover, anchor themselves and the soil with adventitious roots, their clonality suggests long lives, and N-fixing influences N dynamics of the periglacial patterned ground.

  6. From green architecture to architectural green

    DEFF Research Database (Denmark)

    Earon, Ofri

    2011-01-01

    that describes the architectural exclusivity of this particular architecture genre. The adjective green expresses architectural qualities differentiating green architecture from none-green architecture. Currently, adding trees and vegetation to the building’s facade is the main architectural characteristics...... they have overshadowed the architectural potential of green architecture. The paper questions how a green space should perform, look like and function. Two examples are chosen to demonstrate thorough integrations between green and space. The examples are public buildings categorized as pavilions. One......The paper investigates the topic of green architecture from an architectural point of view and not an energy point of view. The purpose of the paper is to establish a debate about the architectural language and spatial characteristics of green architecture. In this light, green becomes an adjective...

  7. Building a sustainable market for renewables

    Energy Technology Data Exchange (ETDEWEB)

    Rader, N.

    1996-12-31

    Opinions regarding marketing approaches for electricity generation from renewable resources are presented in the paper. The Renewables Portfolio Standard of the California Public Utilities Commission is described. This system is based on renewable energy credits. Other marketing approaches, including surcharges, auctioned renewables credit, green pricing, and green marketing are also assessed. It is concluded that the Renewables Portfolio Standard creates a stable economic environment for the renewable energy industries.

  8. MARKETING OF BYPRODUCT GYPSUM FROM FLUE GAS DESULFURIZATION

    Science.gov (United States)

    The report gives results of an evaluation of the 1985 marketing potential of byproduct gypsum from utility flue gas desulfurization (FGD), for the area east of the Rocky Mountains, using the calculated gypsum production rates of 14 selected power plants. The 114 cement plants and...

  9. Consumer Purchase Behaviour for Green Products

    OpenAIRE

    Vinod Sharma; J. Sonwalkar; Maohar Kapse

    2013-01-01

    Purpose: The concern for climate change and global warming is increasing at global level which results in stimulating the interest of firms toward environmental protection and sustainable development. Many firms have started developing green products to meet the demand of environmentally conscious consumers. These firms are now interested in finding the determinants of environmentally conscious consumers’ behaviour in order to develop effective marketing strategy to ensure the green purchase ...

  10. CONSTRUCTING THE GREEN CONSUMER: BEYOND THE OBVIOUS

    OpenAIRE

    Caroline Burr

    2013-01-01

    Customers, through their purchases, play a central role in sustainable development. As public concern for the environment increases, opportunities emerge for marketers to produce the green products that consumers desire. However, there is growing skepticism about green claims, and despite many consumers being pro-environmental, most do not translate this into purchases. These factors pose problems for organisations, therefore in order to take advantage of the available opportunities, companie...

  11. The evolution of green food products and retailers’ eco-strategizing and green competitiveness in the Danish and Brazilian grocery sector

    DEFF Research Database (Denmark)

    Mazzero, Marcelo Fernando

    2017-01-01

    investigates the role of retail groups in the development of the green food market in Denmark and Brazil. Accordingly, it investigates the rate and direction of the greening of this process in those markets as well as their sectoral convergence of retailers’ eco-strategizing. Using the dynamic capabilities...... business case. Finally, changes in their business models have become a central competitive driver to retailers in both countries, which enabled them to sustain competitive advantage on the greening of their food markets.......Grounded on the evolutionary approach, this thesis adds an understanding about the dynamics of the greening of the economy, particularly highlighting the neglected demand side aspect of the greening of markets. Since the emergence of green food markets in the 1980s and 1990s, this study...

  12. Ekologický marketing ve společnosti DM drogeriemarkt

    OpenAIRE

    Bakalářová, Jana

    2014-01-01

    The Bachelor's thesis entitled Green Marketing in DM drogeriemarkt company deals with the analysis of a new marketing approach/attitude also known as an environmental or green marketing, which has become very popular. The two preliminary chapters of my bachelor thesis are devoted to theoretical explanations, terms and definitions on the basis we can more develop it to a deeper description of marketing terms. The following part introduces a green marketing itself from it's definition through h...

  13. Numerical Modeling of Large-Scale Rocky Coastline Evolution

    Science.gov (United States)

    Limber, P.; Murray, A. B.; Littlewood, R.; Valvo, L.

    2008-12-01

    Seventy-five percent of the world's ocean coastline is rocky. On large scales (i.e. greater than a kilometer), many intertwined processes drive rocky coastline evolution, including coastal erosion and sediment transport, tectonics, antecedent topography, and variations in sea cliff lithology. In areas such as California, an additional aspect of rocky coastline evolution involves submarine canyons that cut across the continental shelf and extend into the nearshore zone. These types of canyons intercept alongshore sediment transport and flush sand to abyssal depths during periodic turbidity currents, thereby delineating coastal sediment transport pathways and affecting shoreline evolution over large spatial and time scales. How tectonic, sediment transport, and canyon processes interact with inherited topographic and lithologic settings to shape rocky coastlines remains an unanswered, and largely unexplored, question. We will present numerical model results of rocky coastline evolution that starts with an immature fractal coastline. The initial shape is modified by headland erosion, wave-driven alongshore sediment transport, and submarine canyon placement. Our previous model results have shown that, as expected, an initial sediment-free irregularly shaped rocky coastline with homogeneous lithology will undergo smoothing in response to wave attack; headlands erode and mobile sediment is swept into bays, forming isolated pocket beaches. As this diffusive process continues, pocket beaches coalesce, and a continuous sediment transport pathway results. However, when a randomly placed submarine canyon is introduced to the system as a sediment sink, the end results are wholly different: sediment cover is reduced, which in turn increases weathering and erosion rates and causes the entire shoreline to move landward more rapidly. The canyon's alongshore position also affects coastline morphology. When placed offshore of a headland, the submarine canyon captures local sediment

  14. Green power: electricity's blue box

    International Nuclear Information System (INIS)

    Paterson, M.

    2002-01-01

    The concept of green power is taking hold, and the speaker briefly outlined the various options available at the moment, such as low impact hydro, wind, solar, and biomass. The electrical generation mix will be affected as a result of the provision of alternate power sources of energy to the community. It is possible for members of the community to make a well-informed choice as the eco-logo is the official certification of green products and power. Wind turbine interference with bird migration represents one of the main concerns attributed to wind power along with the generation of noise. The speaker indicated that the turbines are mostly located away from migration routes and that they turn very slowly, therefore not likely to cause a noise pollution problem for the public. The higher cost associated with green power causes a problem when compared with the cost or more traditional energy generation methods. Until they become more competitive, green power alternatives only fill a niche market. Ontario Power Generation is determined to assist the community with a move toward green energy in the future, especially given its position as an industry leader. refs., figs

  15. Green economic growth premise for sustainable development

    Directory of Open Access Journals (Sweden)

    Carmen Lenuţa TRICĂ

    2013-01-01

    Full Text Available Accelerating the global issues such as natural resource depletion, damage to the natural environment, economic and financial crises and consumption growth led to the shift of the development paradigm from consumption to sustainable development and recognition of the new path, namely green economy.At the European level a number of international organizations discussed issues of transition to green economy (EC, UNEP, OECD. In 2008, UNEP launched “Green Economy Initiative to Get the Global Markets Back to Work”, aiming to mobilize and re-focuse the global economy towards.This is the twin challenge of moving towards a green economy: radically reducing the footprint of developed countries, while simultaneously raising levels of social and material well being in developing countries.Without public intervention, the related market failures (i.e. market prices that do not fully reflect the environmental degradation generated by economic activity may delay or even prevent the development of environmentally-friendly technologies.Furthermore, in sectors such as electricity, network effects arising from existing infrastructures create additional barriers to the adoption of alternative sources of power, further hampering incentives to invest in new technologies.Given that the transition to a green economy requires increasing of investment in economic sectors that contribute to enhancing of natural capital and reduce environmental risks, we intend to analyze the main measures taken by Romania to ensure transition to green economy.

  16. Green Power Partner Resources

    Science.gov (United States)

    EPA Green Power Partners can access tools and resources to help promote their green power commitments. Partners use these tools to communicate the benefits of their green power use to their customers, stakeholders, and the general public.

  17. Green Vehicle Guide

    Science.gov (United States)

    ... label Buy green. Save green. Learn about MPG math Discover fuel-saving tips Promote green ... U.S. consumers who have already purchased new vehicles under the fuel economy & greenhouse gas standard! More about the standards » Check ...

  18. Green's functions potential fields on surfaces

    CERN Document Server

    Melnikov, Yuri A

    2017-01-01

    This book is comprehensive in its classical mathematical physics presentation, providing the reader with detailed instructions for obtaining Green's functions from scratch. Green's functions is an instrument easily accessible to practitioners who are engaged in design and exploitation of machines and structures in modern engineering practice. To date, there are no books available on the market that are devoted to the Green's function formalism for equations covered in this volume. The reader, with an undergraduate background in applied mathematics, can become an active user of the Green's function approach. For the first time, Green's functions are discussed for a specific class of problems dealing with potential fields induced in thin-wall structures and therefore, the reader will have first-hand access to a novel issue. This Work is accessible to researchers in applied mathematics, mechanics, and relevant disciplines such as engineering, as well as to upper level undergraduates and graduate students.

  19. Different shades of green on small islands

    Directory of Open Access Journals (Sweden)

    Teresa Tiago

    2016-11-01

    Full Text Available Many small islands exist as tourism destinations worldwide. In the 1990s, the growth of environmental consciousness led some small islands to question their mass tourism offers and to refocus on more sustainable propositions. However, it remains unclear whether hospitality firms see these sustainability related efforts as drivers of success and whether tourists value this dimension when choosing or recommending a destination. This study chose a small island destination to address these questions using data covering firm and tourism perceptions of green products. The results show that tourists tend to value green efforts with different intensities, corresponding to three segments: Light Green, Green, and Super Green. These findings should help hotels adjust their communication strategies and develop new services. Further, destination marketing organizations can devise a consistent destination strategy, integrating all stakeholders by including their most valued concepts.

  20. Creative market development : marketing on a shoestring

    International Nuclear Information System (INIS)

    McLeod, D.

    2004-01-01

    The initiatives that led to the development, construction and financing of Toronto's wind turbine by the Toronto Renewable Energy Co-op (TREC) were outlined in this PowerPoint presentation. The initiative for this first urban-based turbine in North America stemmed from a lack of green power in Ontario's energy market and a strong push from the public for more green power. TREC researched a variety of potential wind tower sites in Toronto and submitted a pre-feasibility report. The construction of the wind turbine involved a joint venture between WindShare and Toronto Hydro Energy Services. The basic principals behind co-operative financing were reviewed along with the challenges of marketing the project

  1. A Study on Consumer Perspective towards Green Products in Bengaluru City, India

    Directory of Open Access Journals (Sweden)

    Pusarla Lakshmi Padmaja

    2016-01-01

    Full Text Available Sustainability is a trending concept of the 21st century. With an increase in global warming and carbon emissions, green marketing gained importance and subsequently encouraging green products, which can further contribute to sustainable environment. The consumer play a major role in determining the demand for any product and since green products are eco-friendly, they have created niche for those environmental consciousness customers. In this context, a study on consumer perspective and attitude towards green products will be quite useful for marketers, to understand both, consumers and market. This study focus on the consumer awareness, attitude and purchase intention towards green products.

  2. Essays on liberalized energy markets

    Energy Technology Data Exchange (ETDEWEB)

    Nese, Gjermund

    2003-07-01

    This thesis consists of four essays that aim at contributing to the understanding of some of the new challenges associated by the liberalized energy markets. More specifically the essays consider investments in energy generation projects; international trade of Green Certificates, market power in a Green Certificate system, and finally the behaviour of public firms in liberalized markets. Essay 1 considers energy investment, when a choice has to be made between fossil fuel and biomass fired production technologies. A dynamic model is presented to illustrate the effect of the different degrees of input price uncertainty on the choice of technology and the timing of the investment. It is shown that when the choice of technology is irreversible, it may be optimal to postpone the investment even if it would otherwise be optimal to invest in one or both of the plant types. We provide a numerical example based on cost estimates of two different power plant types. Essay 2 presents an analytical equilibrium model for simultaneously functioning international markets for electricity and Green Certificates is formulated. The percentage requirement is perceived as the policy instrument affecting the level of green electricity in end-use consumption. In none of the cases considered does an increase in the country's percentage requirement necessarily result in an increase in the generation of green electricity in that country, but it may have a positive effect on the trading partner's generation of green electricity. Further, under quite realistic assumptions, a country maximizes its generation of green electricity by setting the percentage requirement to zero. In essay 3 an analytic equilibrium model for a simultaneously functioning electricity market and a market for Green Certificates is formulated. The major focus of the paper is the effect of market power in a Green Certificate system. One of the main results is that the certificate system faced with market power

  3. Essays on liberalized energy markets

    International Nuclear Information System (INIS)

    Nese, Gjermund

    2003-01-01

    This thesis consists of four essays that aim at contributing to the understanding of some of the new challenges associated by the liberalized energy markets. More specifically the essays consider investments in energy generation projects; international trade of Green Certificates, market power in a Green Certificate system, and finally the behaviour of public firms in liberalized markets. Essay 1 considers energy investment, when a choice has to be made between fossil fuel and biomass fired production technologies. A dynamic model is presented to illustrate the effect of the different degrees of input price uncertainty on the choice of technology and the timing of the investment. It is shown that when the choice of technology is irreversible, it may be optimal to postpone the investment even if it would otherwise be optimal to invest in one or both of the plant types. We provide a numerical example based on cost estimates of two different power plant types. Essay 2 presents an analytical equilibrium model for simultaneously functioning international markets for electricity and Green Certificates is formulated. The percentage requirement is perceived as the policy instrument affecting the level of green electricity in end-use consumption. In none of the cases considered does an increase in the country's percentage requirement necessarily result in an increase in the generation of green electricity in that country, but it may have a positive effect on the trading partner's generation of green electricity. Further, under quite realistic assumptions, a country maximizes its generation of green electricity by setting the percentage requirement to zero. In essay 3 an analytic equilibrium model for a simultaneously functioning electricity market and a market for Green Certificates is formulated. The major focus of the paper is the effect of market power in a Green Certificate system. One of the main results is that the certificate system faced with market power may

  4. Green Transformational Leadership and Green Performance: The Mediation Effects of Green Mindfulness and Green Self-Efficacy

    Directory of Open Access Journals (Sweden)

    Yu-Shan Chen

    2014-09-01

    Full Text Available No prior literature explores the influence of green transformational leadership on green performance, thus, this study develops a novel research framework to fill the research gap. This study investigates the influence of green transformational leadership on green performance and discusses the mediation effects of green mindfulness and green self-efficacy by means of structural equation modeling (SEM. The results indicate that green transformational leadership positively influences green mindfulness, green self-efficacy, and green performance. Moreover, this study demonstrates that the positive relationship between green transformational leadership and green performance is partially mediated by the two mediators: green mindfulness and green self-efficacy. It means that green transformational leadership can not only directly affect green performance positively but also indirectly affect it positively through green mindfulness and green self-efficacy. Therefore, firms need to raise their green transformational leadership, green mindfulness, and green self-efficacy to increase their green performance.

  5. A taxonomy of green supply chain management capability among electronics-related manufacturing firms in Taiwan.

    Science.gov (United States)

    Shang, Kuo-Chung; Lu, Chin-Shan; Li, Shaorui

    2010-05-01

    This study investigated crucial green supply chain management (GSCM) capability dimensions and firm performance based on electronics-related manufacturing firms in Taiwan. On the basis of a factor analysis, six green supply chain management dimensions were identified: green manufacturing and packaging, environmental participation, green marketing, green suppliers, green stock, and green eco-design. According to their factor scores in the GSCM dimensions, a cluster analysis subsequently assigned responding firms into four groups, namely, the weak GSCM oriented group, the green marketing oriented group, the green supplier oriented group, and the green stock oriented group. Differences in firm performance and GSCM dimensions among groups were examined. Results indicated that the green marketing oriented group performed best. Based on the resource-based view (RBV), the capability of the green marketing oriented group was considered to be the deployment of a collection of resources that enables it to successfully compete against rivals. The importance of green marketing as a GSCM capability and strategic asset/critical resources for electronics-related manufacturing firms to obtain a competitive edge is therefore highlighted in this study. Copyright 2010 Elsevier Ltd. All rights reserved.

  6. Can Growth Be Green?

    Science.gov (United States)

    Gough, Ian

    2015-01-01

    This short article, based on a presentation at the London School of Economics, criticizes the common opinion that "green growth" offers a relatively painless - some even say pain-free - transition path for capitalist economies. After a brief summary of the daunting arithmetic entailed in combining fast decarbonization with continuing growth, the article advances 3 propositions. First, market-based carbon mitigation programs, such as carbon trading, cannot be sufficient and must be coupled with other policy pillars that foster transformative investment and widespread regulation. Second, a political economy of climate policy needs to draw on the lessons of comparative social policy research, which emphasizes the role of international pressures, interests, institutions, and ideas. Taking these into account gives a more realistic perspective on climate policy making in today's neoliberal world. Third, more radical policies on both consumption and production are called for, to ensure that carbon mitigation is not pursued at the expense of equity and social welfare. These include policies to restrain high-carbon luxury consumption and a transition toward shorter paid working time. The conclusion is that a realistic program of green growth will be immensely difficult and entail radical political change. © SAGE Publications 2015.

  7. Innovative insurance plan promises to leverage green power

    International Nuclear Information System (INIS)

    Edge, Gordon

    1999-01-01

    This article explains the gap between customers of green power signing short term (1-2 year) contracts and the banks wanting power purchase agreements for ten or more years before lending on new projects. Details are given of a new initiative from the US green power industry for a green premium for green power marketeers with the idea of an insurance product to take some of the risk and bridge the gap. Examples of coverage under the green power insurance proposal are discussed, and the funding and implementation of the scheme, and the effect of the insurance are considered

  8. Accounting Changes on Green Certificates in Romania

    Directory of Open Access Journals (Sweden)

    Sava Raluca

    2017-01-01

    Full Text Available The purpose of green certificates is to get more renewable electric energy into the energy market at the expense of traditional energy, which in most countries is based on fossil fuel. These renewable technologies are too expensive to enter the market on commercial terms. A key feature of the scheme is that producers of energy based on new renewable energy sources receive certificates from the authorities, proportional to their output. The users of electric energy are required to buy a certain amount of these certificates when they buy electricity. Green certificates may in principle contribute to a reduction of the production of traditional energy.

  9. Central Region Green Infrastructure

    Data.gov (United States)

    Minnesota Department of Natural Resources — This Green Infrastructure data is comprised of 3 similar ecological corridor data layers ? Metro Conservation Corridors, green infrastructure analysis in counties...

  10. The green building envelope : Vertical greening

    NARCIS (Netherlands)

    Ottelé, M.

    2011-01-01

    Planting on roofs and façades is one of the most innovative and fastest developing fields of green technologies with respect to the built environment and horticulture. This thesis is focused on vertical greening of structures and to the multi-scale benefits of vegetation. Vertical green can improve

  11. Polymer solidification of mixed wastes at the Rocky Flats Plant

    International Nuclear Information System (INIS)

    Faucette, A.M.; Logsdon, B.W.; Lucerna, J.J.; Yudnich, R.J.

    1994-01-01

    The Rocky Flats Plant is pursuing polymer solidification as a viable treatment option for several mixed waste streams that are subject to land disposal restrictions within the Resource Conservation and Recovery Act provisions. Tests completed to date using both surrogate and actual wastes indicate that polyethylene microencapsulation is a viable treatment option for several mixed wastes at the Rocky Flats Plant, including nitrate salts, sludges, and secondary wastes such as ash. Treatability studies conducted on actual salt waste demonstrated that the process is capable of producing waste forms that comply with all applicable regulatory criteria, including the Toxicity Characteristic Leaching Procedure. Tests have also been conducted to evaluate the feasibility of macroencapsulating certain debris wastes in polymers. Several methods and plastics have been tested for macroencapsulation, including post-consumer recycle and regrind polyethylene

  12. Implementing DOE guidance for hazards assessments at Rocky Flats Plant

    International Nuclear Information System (INIS)

    Zimmerman, G.A.

    1993-01-01

    Hazards Assessments are performed for a variety of activities and facilities at Rocky Flats Plant. Prior to 1991, there was no guidance for performing Hazards Assessments. Each organization that performed Hazards Assessments used its own methodology with no attempt at standardization. In 1991, DOE published guidelines for the performance of Hazards Assessments for Emergency Planning (DOE-EPG-5500.1, ''Guidance for a Hazards Assessment Methodology''). Subsequently, in 1992, DOE published a standard for the performance of Hazards Assessments (DOE-STD-1027-92, ''Hazard Categorization and Accident Analysis, Techniques for Compliance with DOE Order 5480.23, Nuclear Safety Analysis Reports''). Although these documents are a step in the direction of standardization, there remains a great deal of interpretation and subjective implementation in the performance of Hazards Assessments. Rocky Flats Plant has initiated efforts to develop a uniform and standard process to be used for Hazards Assessments

  13. Actinide solution processing at the Rocky Flats Environmental Technology Site

    International Nuclear Information System (INIS)

    1995-04-01

    The Department of Energy (DOE) has prepared an Environmental Assessment (EA), DOE/EA-1039, for radioactive solution removal and processing at Rocky Flats Environmental Technology Site, Golden, Colorado. The proposal for solution removal and processing is in response to independent safety assessments and an agreement with the State of Colorado to remove mixed residues at Rocky Flats and reduce the risk of future accidents. Monthly public meetings were held during the scoping and preparation of the EA. The scope of the EA included evaluations of alternative methods and locations of solution processing. A comment period from February 20, 1995 through March 21, 1995 was provided to the public and the State of Colorado to offer written comment on the EA. Comments were received from the State of Colorado and the U.S. Environmental Protection Agency. A response to the agency comments is included in the Final EA

  14. How Green is 'Green' Energy?

    Science.gov (United States)

    Gibson, Luke; Wilman, Elspeth N; Laurance, William F

    2017-12-01

    Renewable energy is an important piece of the puzzle in meeting growing energy demands and mitigating climate change, but the potentially adverse effects of such technologies are often overlooked. Given that climate and ecology are inextricably linked, assessing the effects of energy technologies requires one to consider their full suite of global environmental concerns. We review here the ecological impacts of three major types of renewable energy - hydro, solar, and wind energy - and highlight some strategies for mitigating their negative effects. All three types can have significant environmental consequences in certain contexts. Wind power has the fewest and most easily mitigated impacts; solar energy is comparably benign if designed and managed carefully. Hydropower clearly has the greatest risks, particularly in certain ecological and geographical settings. More research is needed to assess the environmental impacts of these 'green' energy technologies, given that all are rapidly expanding globally. Copyright © 2017 Elsevier Ltd. All rights reserved.

  15. Green photonics

    International Nuclear Information System (INIS)

    Quan, Frederic

    2012-01-01

    Photonics, the broad merger of electronics with the optical sciences, encompasses such a wide swath of technology that its impact is almost universal in our everyday lives. This is a broad overview of some aspects of the industry and their contribution to the ‘green’ or environmental movement. The rationale for energy conservation is briefly discussed and the impact of photonics on our everyday lives and certain industries is described. Some opinions from industry are presented along with market estimates. References are provided to some of the most recent research in these areas. (review article)

  16. Changing Dynamics in the Voluntary Market (Presentation)

    Energy Technology Data Exchange (ETDEWEB)

    Heeter, J.

    2014-12-01

    Voluntary green power markets are those in which consumers and institutions voluntarily purchase renewable energy to match their electricity needs. This presentation, presented at the Renewable Energy Markets Conference in December 2014, outlines the voluntary market in 2013, including community choice aggregation and community solar.

  17. Quantitative respirator man-testing at Rocky Flats

    International Nuclear Information System (INIS)

    Leigh, J.D.

    The dioctyl phthalate quantitative respirator man-testing method used at Rocky Flats is outlined. Using this method, 93 persons trained to use self contained breathing equipment were tested with eight respiratory protective devices. Test results obtained with the seven devices using high efficiency particulate filters are compared to the results obtained with the self contained breathing equipment. Also comparison is made for these results to test results for 1667 other employees

  18. Restoration of genetic connectivity among Northern Rockies wolf populations.

    Science.gov (United States)

    Hebblewhite, Mark; Musiani, Marco; Mills, L Scott

    2010-10-01

    Probably no conservation genetics issue is currently more controversial than the question of whether grey wolves (Canis lupus) in the Northern Rockies have recovered to genetically effective levels. Following the dispersal-based recolonization of Northwestern Montana from Canada, and reintroductions to Yellowstone and Central Idaho, wolves have vastly exceeded population recovery goals of 300 wolves distributed in at least 10 breeding pairs in each of Wyoming, Idaho and Montana. With >1700 wolves currently, efforts to delist wolves from endangered status have become mired in legal battles over the distinct population segment (DPS) clause of the Endangered Species Act (ESA), and whether subpopulations within the DPS were genetically isolated. An earlier study by vonHoldt et al. (2008) suggested Yellowstone National Park wolves were indeed isolated and was used against delisting in 2008. Since then, wolves were temporarily delisted, and a first controversial hunting season occurred in fall of 2009. Yet, concerns over the genetic recovery of wolves in the Northern Rockies remain, and upcoming District court rulings in the summer of 2010 will probably include consideration of gene flow between subpopulations. In this issue of Molecular Ecology, vonHoldt et al. (2010) conduct the largest analysis of gene flow and population structure of the Northern Rockies wolves to date. Using an impressive sampling design and novel analytic methods, vonHoldt et al. (2010) show substantial levels of gene flow between three identified subpopulations of wolves within the Northern Rockies, clarifying previous analyses and convincingly showing genetic recovery. © 2010 Blackwell Publishing Ltd.

  19. Rocky Flats Plant Site Environmental Report: 1993 Highlights

    Energy Technology Data Exchange (ETDEWEB)

    1993-12-31

    The Rocky Flats Plant Site Environmental Report provides summary information on the plant`s environmental monitoring programs and the results recorded during 1993. The report contains a compliance summary, results of environmental monitoring and other related programs, a review of environmental remediation activities, information on external gamma radiation dose monitoring, and radiation dose estimates for the surrounding population. This section provides an overview of these topics and summarizes more comprehensive discussions found in the main text of this annual report.

  20. Properties of vitrified rocky flats TRUW with different waste loadings

    International Nuclear Information System (INIS)

    Eddy, T.L.; Sears, J.W.; Grandy, J.D.; Miley, D.V.; Erickson, A.W.; Farnsworth, R.N.; Larsen, E.D.

    1994-01-01

    Leach rates, phase structures, and mechanical properties of simulated Rocky Flats Plant 1st and 2nd slate sludge vitrified in an arc melter are described as a function of waste to soil fraction and method of devitrification to produce the glass-ceramic waste form. Volatile, hazardous, and transuranic (TRU) surrogate metals were added to assess dissolution effects. Zirconia and titania were also added to confirm their ability as transuranic-surrogate getters