Sample records for rhetorical choices included

  1. Caveat Emptor! The Rhetoric of Choice in Food Politics

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    Andrew Calabrese


    Full Text Available This project is about a form of corporate predation that entails both policy influence and cultural legitimation. Neoliberal explanations of the inability of citizens to thrive in the current socio- economic condition typically rest on a combination of victim-blaming and appeals to the individualistic rhetoric that assumes we all enjoy equality of opportunity and freedom of choice. It is common for corporate lobbyists, and politicians under their influence, to argue against consumer protection on the grounds that such efforts are paternalistic, and that they therefore undermine consumer sovereignty. By this logic, illnesses that are highly correlated to diet are problems that consumers can avoid, and it is not the duty of food companies or government to prevent consumers from making “bad choices.” Implicit in this moralistic narrative is that consumers have sufficient knowledge about the alternatives to enable them to make “good choices.” Major food lobbies use their political influence to oppose government regulations of food, based on the reasoning that consumers deserve the right to choose. Food industry groups also will sometimes invest heavily to prevent legal requirements to disclose information that might enable consumers to make informed choices, creating a predatory double-bind. In this essay, I discuss how the rhetoric of choice is employed by the food industry, how it is formulated within the political context of the United States, and how that rhetoric poses threats to food systems globally.

  2. Beyond the rhetoric of choice: Promoting women's economic empowerment in developed countries

    NARCIS (Netherlands)

    Vinkenburg, C.J.


    In preparing for the 20-year review of the Beijing Platform for Action on women's economic empowerment, both formal policy documents and media coverage in developed countries such as the Netherlands resonate with the rhetoric of choice between work and care. In this article, my central argument is

  3. Tobacco industry use of personal responsibility rhetoric in public relations and litigation: disguising freedom to blame as freedom of choice. (United States)

    Friedman, Lissy C; Cheyne, Andrew; Givelber, Daniel; Gottlieb, Mark A; Daynard, Richard A


    We examined the tobacco industry's rhetoric to frame personal responsibility arguments. The industry rarely uses the phrase "personal responsibility" explicitly, but rather "freedom of choice." When freedom of choice is used in the context of litigation, the industry means that those who choose to smoke are solely to blame for their injuries. When used in the industry's public relations messages, it grounds its meaning in the concept of liberty and the right to smoke. The courtroom "blame rhetoric" has influenced the industry's larger public relations message to shift responsibility away from the tobacco companies and onto their customers. Understanding the rhetoric and framing that the industry employs is essential to combating this tactic, and we apply this comprehension to other industries that act as disease vectors.

  4. Defining Rhetorical Argumentation

    DEFF Research Database (Denmark)

    Kock, Christian Erik J


    This article argues for a definition of rhetorical argumentation based on the theme of the argumentation, i.e., the issue in dispute - rather than its aim (e.g., to ‘win’) or its means (e.g., emotional appeals). The principal thinkers in the rhetorical tradition, from Aristotle onwards, saw...... rhetoric as practical reasoning, i.e., reasoning on proposals for action or choice, not on propositions that may be either true or false. Citing several contemporary philosophers, the article argues that such a definition acquits rhetorical argumentation of any culpable unconcern with truth and explains...

  5. Exploring Business Request Genres: Students' Rhetorical Choices (United States)

    Nguyen, Hai; Miller, Jennifer


    This article presents selective findings from an ongoing study that investigates rhetorical differences in business letter writing between Vietnamese students taking an English for Specific Purposes course in Vietnam and business professionals. Rhetorical analyses are based on two corpora, namely, scenario (N = 20) and authentic business letters…

  6. A Preliminary Rhetoric of Technical Copywriting. (United States)

    Henson, Leigh


    Discusses the rhetorical elements of technical copywriting, including its shared communicative aims with technical writing; authorship considerations such as ethics, education, and professionalism; and the concerns of promotional strategy, audience analysis, choice of media and materials, writing strategy, and style. (SR)

  7. Framing choice: The origins and impact of consumer rhetoric in US health care debates. (United States)

    Lee, Nancy S


    This paper examines the origins of consumerist discourse in health care from a communication perspective via a historical textual analysis of health writing in popular magazines from 1930 to 1949. The focus is on Consumers Union's Consumer Reports and the American Medical Association's lay health magazine, Hygeia. Findings from Consumer Reports show that the consumer movement of the 1930s-40s staunchly advocated for universal health insurance. Whereas consumer rights language nowadays tends towards individual choice and personal responsibility, consumerism in health care during that era articulated ideas about consumer citizenship, framing choice and responsibility in collectivist terms and health care as a social good. This paper also illuminates the limits and weaknesses of a central tenet in consumerism-freedom of choice-by analyzing stories in Hygeia about the doctor-patient relationship. A textual analysis finds that the AMA's justification in the 1930s-40s against socialized medicine, i.e., the freedom to choose a doctor, was in practice highly controlled by the medical profession. Findings show that long before the rhetoric of the "empowered consumer" became popular, some patients exercised some choice even in an era when physicians achieved total professional dominance. But these patients were few and tend to occupy the upper socioeconomic strata of US society. In reality choice was an illusion in a fee-for-service era when most American families could not afford the costs of medical care. Copyright © 2015 Elsevier Ltd. All rights reserved.

  8. Rhetorical questions or rhetorical uses of questions?

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    Špago Džemal


    Full Text Available This paper aims to explore whether some rhetorical questions contain certain linguistic elements or forms which would differentiate them from answer-eliciting and action-eliciting questions, and thereby hint at their rhetorical nature even outside the context. Namely, despite the fact that the same questions can be rhetorical in one context, and answer-eliciting in another, some of them are more likely to be associated with rhetorical or non-rhetorical use. The analysis is based on extensive data (over 1200 examples of rhetorical questions taken from 30 plays by two British and two American writers, and the results are expected to give an insight into whether we can talk about rhetorical questions or just a rhetorical use of questions.

  9. The Devolution of 20th Century Presidential Campaign Rhetoric: A Call for "Rhetorical Service." (United States)

    Heinemann, Robert L.

    Over the course of the 20th century, American Presidential campaign rhetoric has undergone various metamorphoses. Most of these changes can be traced to developments in technology and media. Furthermore, many of these changes have had the unfortunate effect of undermining a rational choice of the electorate, and thus threaten our democracy. Like…

  10. Philanthropic Discourse vs Promotional Genre: To Study the Rhetorical Choices of Promotion and Structural Moves of Two Appeal Letters in Hong Kong

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    Patrick Chi-wai LEE


    Full Text Available Based on two appeal letters from (i Oxfam Hong Kong and (ii Hong Kong Committee For United Nations Children's Fund (UNICEF, this paper aims to study the rhetorical choices of promotion and structural moves of two appeal letters, exploring whether the philanthropic discourse can be viewed in line with the promotional genre. The findings appear to reveal that there is a hybrid form of promotional genre in philanthropic discourse, with reference to Bhatia’s (1998 generic patterns in fund-raising discourse framework. There are similar structural moves of advertising, although the move sequences could vary. However, the move of “introducing the cause” is always found at the very beginning because the readers are more interested to realise what the main theme of the appeal letter is. In addition, appeal letters are found to be modelled in promotional genre, in which they are rhetorical choices of promotion attracting attention from readers – by using “you” and marked devices of attention getters. The findings in this study appear to be in line with the argument that promotional concerns have influenced the nature of philanthropic discourse.

  11. Perspectives on Rhetorical History: Aristotle's Rhetorical Theory. (United States)

    Markham, Reed

    The most important historical theory of persuasion is Aristotelian Rhetorical Theory. Aristotle's work, "The Rhetoric," is divided into three books, each of which discuss principles relevant to persuasion. Book One establishes the philosophical position of rhetoric to logic; establishes the purposes of rhetoric; discusses three types of…

  12. The Cultural and Rhetorical Parameters of CSR

    DEFF Research Database (Denmark)

    Kampf, Constance

    and the situated choices of corporate website designers with respect to communicating CSR initiatives in those systems offers a nuanced approach to understanding the cultural and rhetorical parameters of communicating CSR knowledge online.   Brockreide, Wayne. "Dimensions of the Concept of Rhetoric." in Bernard L......How are the parameters of CSR constructed?-corporate communication policy or the interaction between civil society, governments, and corporations? Recognition of the presentation of CSR on the Web as socially constructed argumentation (Coupland 2005) opens the door for a rhetorical approach to both...... the relationship between power and language to demonstrate dialogue through "competing perspectives" in responses to the EU Green paper and anti-corporate campaign groups protesting business by using the Web for "direct action campaigning." They call for an analysis that is reflective of the dynamic co...

  13. Isocrates and Plato on Rhetoric and Rhetorical Education. (United States)

    Benoit, William L.


    Compares the views of Isocrates and Plato on rhetoric and rhetorical education. Elucidates their criticisms of the sophists, their general assumptions about the nature and function of rhetoric, and their views on rhetorical education. (PRA)

  14. The Rhetoric of Campus Architecture (United States)

    Smith, Cynthia Duquette


    The group activity described in this article was originally designed for an upper-division undergraduate course on Rhetoric and Architecture, but would also be well suited for courses in Persuasion, Rhetorical Criticism, or Visual Rhetoric. Any undergraduate course related to communication and design (including Advertising) could make excellent…

  15. Choice Is Not True Or False

    DEFF Research Database (Denmark)

    Kock, Christian Erik J


    employs to do so. However, a central strand in the rhetorical tradition itself, led by Aristotle, and arguably the dominant view, sees rhetorical argumentation as defined with reference to the domain of issues discussed. On that view, the domain of rhetorical argumentation is centered on choice of action......Leading contemporary argumentation theories such as those of Ralph Johnson, van Eemeren and Houtlosser, and Tindale, in their attempt to address rhetoric, tend to define rhetorical argumentation with reference to (a) the rhetorical arguer’s goal (to persuade effectively), and (b) the means he...... in the civic sphere, and the distinctive nature of issues in this domain is considered crucial. Hence, argumentation theories such as those discussed, insofar as they do not see rhetoric as defined by its distinctive domain, apply an understanding of rhetoric that is historically inadequate. It is further...

  16. [On rhetorics and medicine]. (United States)

    Ohry, Avi; Gitay, Yehoshua


    The beginning of Rhetorics can be found in ancient Greece (Corax, Gorgias, Aristo). The science of the proper use of language in order to explain or convince, was very popular until the 17th century. Rhetorics had influenced all levels of intellectual European life, including medical teaching. and practice (Cabanis). Currently, rhetorics have become popular again in: the media, politics, academic and social life and medicine. Medical and allied health professions students, should learn how to speak correctly, how to implement ethical and behavioral essentials (Osler, Asher).

  17. How Consumers Persuade Each Other: Rhetorical Strategies of Interpersonal Influence in Online Communities

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    Daiane Scaraboto


    Full Text Available Persuasive messages are central to interpersonal influence in online communities, where consumers interact mainly through text. We employed a combination of netnography and computer-mediated discourse analysis to investigate how consumers exchange information related to products and brands in an online community. We identified a set of rhetorical strategies used by community members, including setting expectations, claiming expertise, prescribing, and celebrating acquiescence. Consumers employ these rhetorical strategies to influence each other's consumption decisions, report consumption decisions back to the community, and to gauge their influence on each other's choices. We compare this process to traditional types of interpersonal influence and discuss how our findings contribute to advancing the burgeoning literature on interpersonal influence in online contexts.

  18. Rhetoric in Law

    DEFF Research Database (Denmark)

    Gabrielsen, Jonas

    The bond between law and rhetoric is as old as the subjects themselves. Especially the ancient works on legal rhetoric afford, however, a too narrow depiction of the interaction between law and rhetoric as a purely instrumental discipline of communication in court. In this paper I challenge...... this narrow understanding of legal rhetoric and outline three distinct frames of understanding the relation between law and rhetoric...

  19. Rhetorical Citizenship

    DEFF Research Database (Denmark)

    Kock, Christian Erik J; Villadsen, Lisa Storm


    This article argues for the relevance of a rhetorical approach to the study of citizenship. We show how this view aligns with current views of the multidimensionality of citizenship, explain our use of the term rhetoric, and illustrate the usefulness of a rhetorical approach in two examples....... In close textual readings both examples – one vernacular, one elite – are shown to discursively craft and enact different notions of citizenship via-a-vis the European refugee crisis. We conclude that a rhetorical perspective on public civic discourse is useful in virtue of its close attention...

  20. Rhetorical Dimensions of Teaching Effectiveness. (United States)

    Timmerman, Linda E. L.

    An overlooked framework that allows for clearer understanding of effective teaching is the field of rhetoric. Although the concept has changed over time, Aristotle defines rhetoric as observing the available means of persuasion. These means include ethos, a speaker's credibility; pathos, appeal to emotions; and logos, appeal to reason or…

  1. Ethical persuasion: the rhetoric of communication in critical care. (United States)

    Dubov, Alex


    This article reviews the ethics of rhetoric in critical care. Rational appeals in critical care fail to move patients or surrogates to a better course of action. Appeals to their emotions are considered illegitimate because they may preclude autonomous choice. This article discusses whether it is always unethical to change someone's beliefs, whether persuasive communication is inherently harmful and whether it leaves no space for voluntariness. To answer these questions, the article engages with Aristotle's work, Rhetoric. In considering whether there is a place for emotionally charged messages in a patient-provider relationship, the article intends to delineate the nature of this relationship and describe the duties this relationship implies. The article presents examples of persuasive communication used in critical care and discusses whether providers may have a duty to persuade patients. This duty is supported by the fact that doctors often influence patients' and families' choices by framing presented options. Doctors should assume responsibility in recognizing these personal and contextual influences that may influence the medical choices of their patients. They should attempt to modify these contextual factors and biases in a way that would assist patients and families in reaching the desired outcomes. The opening sections surveyed a number of definitions found in relevant literature and outlined some of the concepts included in the proposed definition. This definition helps to distinguish instances of persuasion from cases of manipulation, coercion and deception. Considering the fact that patients and families often make irrational decisions and the fact that doctors inadvertently influence their choices, the article suggested that persuasion can be a positive tool in medical communication. When patients or families clearly do not understand the risks or make decisions that contradict their long-term goals, persuasion can be used as a positive influence.

  2. Rhetoric of Appeal and Rhetoric of Response. (United States)

    Yoos, George E.


    Examines Henry Johnstone's (a former editor of "Philosophy and Rhetoric") ironic play on the different uses of the terms "rational,""argument," and "explanation," when he discusses two of his favorite philosophical topics, rhetoric and argument. (NKA)


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    Irina A. Pantelyeyeva


    Full Text Available Purpose of the article: to analyze the basic points of philosophical concepts of rhetoric of Plato and Aristotle, to prove that from Plato the rhetoric in the true sense starts being approved, and Aristotle is an ancestor of real theory of speech of the new genre, the new form, the new purposes and tasks of the description of verbal art. Problem statement: development of the ancient principles of rhetorical style’s creating is reached by efforts of outstanding speakers, each of them were differed not only by the ideological sympathies or antipathies, but also by nature of works, the concepts put in their basis. Two Ancient Greek philosophers: Plato and Aristotle are considered as founders of ancient rhetorical science. Methodology. Author has used system method, methods of content and comparative analysis. Scientific novelty is displayed in the received results from the comparative analysis of two concepts of public speech of Plato and Aristotle from a position of philosophical justification of rhetoric’s rules with orientation on ancient "popular" declamation practices. Practical value of article consists in development of insufficiently studied object "Antique declamation discourse" where Plato and Aristotle's two central rhetorical concepts appear as the intermediate stage in development of a declamation discourse of Ancient Greece and, subsequently, and Ancient Rome. Conclusions. The conclusions can be given by the following facts: from Plato the rhetoric in the true sense is approved: true rhetorical art isn’t based only on argument technique, the true rhethor appears as the philosopher. Plato raises the problem of an ambiguity of two opposite rhetorics presented in "Gorgias" and "Phaedrus ". Rhetoric as scientific discipline, as the present theory of speech is first considered by Aristotle. The rhetoric is presented as the science "about speech and about thoughts", about the relation of thinking to the word.

  4. Nusic and rhetoric in Serbia

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    Avramović Sima D.


    Full Text Available The author analyzes characteristics, importance and impact of the celebrated book Rhetoric from 1933, written by a famous Serbian lawyer and comedy writer Branislav Nusic. The a. points to shortage of literature about rhetoric among the Serbs in Hungary, and afterwards in Serbia, pointing that the most important book about rhetoric in XIX century was written not before 1844, also by a comedy writer, lawyer and one of the first law professors Jovan Sterija Popovic (but it was saved as a manuscript, which was published after 150 years in 1995. He also points to the position of rhetoric and of the literature about rhetoric in the world in the last centuries. He delineates route from the time when rhetoric entered into a crisis due to its formal and infertile approach up to appearance of the 'new rhetoric' in a wider meaning (differing it from Perelman's 'new rhetoric' in the strict sense, namely until appearance of the modern 'public speaking' approach and impact of Dale Carnegie. The a. finds many examples where Nusic's Rhetoric reflects his commitment to classical rhetoric, but also recognizes important steps toward its modernization. His attempt to update classical rhetoric was performed cautiously and with a proper measure. Therefore the a. is of opinion that it was Nusic's most important advantage, virtue and contribution. The flow of time has shown that it was his specific contribution to the identity of this discipline among the Serbs, as many generations were educated on his book, until our times. It is due to excellent concept and harmonious compound of classical rhetoric and elements of rhetoric from the first half of XX century. The a. compares Nusic with a modern American scholar Edward Corbett who claimed that classical rhetoric is still useful and effective - perhaps more useful and effective than the various courses of study that replaced it. Finally the a. points to dangers of unrefined public speaking trends. He insists that, upon

  5. Places in Time: The Inns and Outhouses of Rhetoric (United States)

    Mailloux, Steven


    Rhetoric is often about "good guys" and "bad guys." Even more basically, it concerns who is in and who is out, what is included and what is excluded, who is placed inside and who outside a cultural community, a political movement, a professional organization. These ins and outs concern both the commonplaces of rhetoric and the rhetoric of …

  6. "Kairos" in Aristotle's "Rhetoric." (United States)

    Kinneavy, James L.; Eskin, Catherine R.


    Considers how Aristotle uses the Greek term "kairos" (right timing and due measure) in his "Rhetoric." Examines each of the 16 references to "kairos" in the "Rhetoric." Argues for a fuller understanding of Aristotelian "kairos" among contemporary theorists of rhetoric. (HB)

  7. Aristotle's Definition of Rhetoric in the "Rhetoric": The Metaphors and Their Message. (United States)

    Newman, Sara J.


    Investigates Aristotle's metaphorical definitions of rhetoric in book 1 of his "Rhetoric," using his own theory of metaphor as a measure of his practice in these definitions. Indicates that Aristotle's practice in the situation does not match his theory, a circumstance that has consequences for one's reading of the "Rhetoric."…

  8. Purifying Rhetoric: Empedocles and the Myth of Rhetorical Theory (United States)

    Gencarella, Stephen Olbrys


    The polymath Empedocles has not been considered a prominent figure in the history of rhetorical studies nor contemporary appropriations of antiquity, despite the reported attribution of his invention of rhetoric by Aristotle. This neglect is understandable, as the surviving fragments of Empedocles' work provide no significant reference to rhetoric…

  9. Rhetorical Studies: A Reassessment of Adam Smith's Lectures on Rhetoric and Belles Lettres. (United States)

    Purcell, William M.


    Offers a dissenting interpretation of Adam Smith's Lectures on Rhetoric and Belles Lettres and a more conservative perspective on Smith's significance to the history of rhetorical theory. Views the lectures as an historical commentary on literature and rhetoric from the perspective of an eighteenth-century lecturer. (JD)

  10. The Speaker Respoken: Material Rhetoric as Feminist Methodology. (United States)

    Collins, Vicki Tolar


    Presents a methodology based on the concept of "material rhetoric" that can help scholars avoid problems as they reclaim women's historical texts. Defines material rhetoric and positions it theoretically in relation to other methodologies, including bibliographical studies, reception theory, and established feminist methodologies. Illustrates…

  11. Rhetoric of Science. (United States)

    Harris, R. Allen


    Places rhetoric of science in context with sociology, psychology, history, and philosophy of science. Generates a typology of concerns for rhetoric of science. Characterizes the central issues of the field. (RS)

  12. Women's liberation and the rhetoric of "choice" in infant feeding debates

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    Hausman Bernice L


    Full Text Available Abstract This short essay examines infant formula marketing and information sources for their representation of "choice" in the infant feeding context, and finds that while providing information about breast and bottle feeding, infant formula manufacturers focus on mothers' feelings and intuition rather than knowledge in making decisions. In addition, the essay considers how "choice" operates in the history of reproductive rights, shifting the discourse from a rights-based set of arguments to one based on a consumerist mentality. Utilizing the work of historian Rickie Solinger and a 2007 paper for the National Bureau of Labor Statistics, I argue that the structure of market work, and not abstract maternal decision making, determine mothers' choices and practices concerning infant feeding. For true freedoms for mothers to be achieved, freedoms that would include greater social provisions for mothers, our culture will have to confront how structural constraints make breastfeeding difficult, as well as how the concept of choice divides mothers into those who make good choices and those who do not.

  13. Rhetorical relations for information retrieval

    DEFF Research Database (Denmark)

    Lioma, Christina; Larsen, Birger; Lu, Wei


    -called discourse structure has been applied successfully to several natural language processing tasks. This work studies the use of rhetorical relations for Information Retrieval (IR): Is there a correlation between certain rhetorical relations and retrieval performance? Can knowledge about a document’s rhetorical...... relations be useful to IR? We present a language model modification that considers rhetorical relations when estimating the relevance of a document to a query. Empirical evaluation of different versions of our model on TREC settings shows that certain rhetorical relations can benefit retrieval effectiveness...

  14. Rhetoric. The Bobbs-Merrill Series in Composition and Rhetoric. (United States)

    Larson, Richard L., Ed.

    Reflecting the opinions of both classical theorists and recent authors, 16 papers on rhetorical theory are collected in this publication. Selections in Part 1, concerned with the definition and objectives of rhetoric, are by Plato, Aristotle, Cicero, Kenneth Burke, Donald C. Bryant, and Martin Steinmann, Jr. In Part 2, selections from the pedagogy…

  15. Realistic rhetoric and legal decision

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    João Maurício Adeodato


    Full Text Available The text aims to lay the foundations of a realistic rhetoric, from the descriptive perspective of how the legal decision actually takes place, without normative considerations. Aristotle's rhetorical idealism and its later prestige reduced rhetoric to the art of persuasion, eliminating important elements of sophistry, especially with regard to legal decision. It concludes with a rhetorical perspective of judicial activism in complex societies.

  16. Rhetoric and Etiological Beliefs About Sexuality: Reader Responses to Cynthia Nixon's New York Times Interview. (United States)

    Jowett, Adam; Barker, Sophie


    In 2012, the U.S. actress Cynthia Nixon was quoted in the New York Times Magazine as having stated that "for me, it [being gay] is a choice. I understand that for many people it's not, but for me it's a choice, and you don't get to define my gayness for me." The interview attracted international media attention and public criticism by lesbian and gay activists. This article suggests a rhetorical approach to understanding etiological beliefs and provides a discursive analysis of 198 online comments by readers of Pink News, a gay news Web site that reported on Nixon's controversial interview. This article explores common arguments used in readers' comments about Nixon and examines the rhetorical construction of sexuality. The analysis examines three themes within the data. First, biological essentialism was treated by many readers as common knowledge; second, readers suggested that only bisexuals have "choice"; and, third, it was suggested by both Nixon's critics and her supporters that counterarguments colluded with homophobia. The article suggests that there is an ideological dilemma whereby both "born-this-way" and "choice" arguments can be understood as colluding with anti-gay prejudice.

  17. Discourse, Dialectic and Intrapersonal Rhetoric: A Reinterpretation of Plato's Rhetorical Theory. (United States)

    Hikins, James W.

    The idea that rhetoric might operate in epistemologically significant ways was first presented by Plato. This paper argues that the heart of Plato's conception of epistemic discourse is a recognition of the centrality of intrapersonal rhetoric. Through a careful study of Platonic writing, particularly the "Phaedrus," three principal…

  18. The Rhetoric of Doodle. (United States)

    Rockas, Leo


    Encourages composition teachers to adopt a rhetoric of the sentence based on appeals to the intellect, in place of the currently popular rhetoric of the paragraph based on appeals to the emotions. (DD)

  19. Exclusive queueing model including the choice of service windows (United States)

    Tanaka, Masahiro; Yanagisawa, Daichi; Nishinari, Katsuhiro


    In a queueing system involving multiple service windows, choice behavior is a significant concern. This paper incorporates the choice of service windows into a queueing model with a floor represented by discrete cells. We contrived a logit-based choice algorithm for agents considering the numbers of agents and the distances to all service windows. Simulations were conducted with various parameters of agent choice preference for these two elements and for different floor configurations, including the floor length and the number of service windows. We investigated the model from the viewpoint of transit times and entrance block rates. The influences of the parameters on these factors were surveyed in detail and we determined that there are optimum floor lengths that minimize the transit times. In addition, we observed that the transit times were determined almost entirely by the entrance block rates. The results of the presented model are relevant to understanding queueing systems including the choice of service windows and can be employed to optimize facility design and floor management.

  20. Cultural and Rhetorical Bases for communicating knowledge in web based communities

    DEFF Research Database (Denmark)

    Kampf, Constance; Kommers, Piet


    Cultural and Rhetorical Bases for communicating knowledge in web based communities How can we extend learner-centred theories for educational technology to include, for instance, the cultural and rhetorical backgrounds which influence participants in online communities as they engage in knowledge...... via web-based communities the intersection of culture and rhetoric in web-based communication rhetoric and discourse in the process of communicating knowledge via technology heuristics for knowledge communication from teaching in online forums connections between identity and knowledge communication...... This call for papers invites papers focused on theoretical frameworks or empirical research which highlights the cultural and/or rhetorical aspects of communicating knowledge in web based communities. We are looking for work that brings together methods and perspectives across disciplines...

  1. Rhetoric and Truth: A Note on Aristotle, Rhetoric 1355a 21-24 (United States)

    Grimaldi, William M. A.


    A passage from Aristotle is discussed and interpreted. Rhetoric represents truth and justice in any situation for the auditor through the use of language. The usefulness of rhetoric lies in its ability to assure an adequate and competent articulation of truth and justice. (JF)

  2. Aristotle on Deliberation:Its Place in Ethics, Politics and Rhetoric


    Kock, Christian Erik J


    Aristotle differs from most later philosophers in distinguishing clearly between epistemic reasoning, which aims for truth, and practical reasoning, which does not. How can he posit this distinction and yet not dismiss practical reasoning as flattery and manipulation, as Plato did? The answer lies in the concepts of deliberation (boulē, bouleusis) and deliberate choice (proairesis). They link Aristotle's rhetoric, ethics, and politics together and help provide definitions of all three: Ethics...

  3. Public Speaking Practices: Analysis of Aristotle's "Rhetoric." (United States)

    Markham, Reed

    Aristotle's "Rhetoric" is divided into three books which describe the stages of preparing a public address. Book One establishes the philosophical position of rhetoric to logic. It also establishes four purposes of rhetoric and discusses three types of proof. Aristotle defines rhetoric as a faculty for providing two modes of…

  4. Rhetoric by Avistotel: a Legal View

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    Karina Kh. Rekosh


    Full Text Available Analysis of any phenomenon, which is far from the researcher for thousands years, in the light of this or that department of knowledge, highlights one and obscures another, prefers one over another. It happened to the rhetoric which was snatched by philology and neglected by lawyers. Although nowadays it is natural that the same phenomena are studied by different Sciences, the ancient rhetoric is looked at by most researchers as the art of philology. But the approach by Aristotle, in his Rhetoric, was legal rather than linguistic. Among the Aristotle's 4 requirements concerning good style (correctness, clarity, relevance and eloquence eloquence is only % and the % are closer to the law. Rhetoric has incorporated all the features of linguistic mechanisms and gave them to the law. The law perceived moral and ethical ideas: the good justice, virtue, ritual, law and techniques of philology and persuasion, among which the main one is syllogism already used in the dialectic, the main logic principle of legal reasoning. Towards the past, rhetoric is parallel to dialectic, but dialectic is focused on one person or on the speaker, and rhetoric aims at the audience, the first one tries to convince himself and the second tries to convince the audience and in this role rhetoric is linked with the law. As far as the evolution of law is concerned, instead of legal technique there was rhetoric (especially in its methodological form, defined by Aristotle, which can be considered as a step towards creating the law as a design in ancient Greece. It is proved by a comparison of the ancient institution of judicial process and judicial speeches with modern legal technicalities, which shows that the legal machinery embraced the principles of "rhetorical" technique. The methodological nature of the rhetoric by Aristotle is usually overlooked by linguists and lawyers.

  5. The Outmoded Psychology of Aristotle's Rhetoric. (United States)

    Brinton, Alan


    Argues that rhetoric belongs to a class of theories that tend not to become outmoded, and presents examples of effective rhetoric from ancient Greece. Suggests that rhetorical theories should be judged on their own terms rather than on the standards of an allied discipline. (KEH)

  6. Dialectical Rapprochement in the New Rhetoric. (United States)

    Frank, David A.


    Contends that the New Rhetoric, a response to 20th-century totalitarianism, is a post-Holocaust dialectic of rapprochement, deserving development by scholars of rhetoric and argument. Demonstrates that the dialectic of New Rhetoric exploits Aristotle's notion of reasoning from common opinions and reconciles Hegelian dialectics with argumentation.…

  7. Teaching Public Speaking Using Aristotle's "Rhetoric." (United States)

    Finkel, Candida

    Rather than relegating Aristotle's "Rhetoric" to history of rhetoric courses, where it is regarded with only an antiquarian interest, it can be used as a practical text for introductory public speaking courses. The advantages would be threefold: (1) its emphasis is essentially on rhetoric as a speaking art rather than an art of…

  8. Studying Rhetorical Audiences – a Call for Qualitative Reception Studies in Argumentation and Rhetoric

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    Jens Elmelund Kjeldsen


    Full Text Available In rhetoric and argumentation research studies of empirical audiences are rare. Most studies are speaker- or text focussed. However, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. Therefore, this paper argues that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, we should give more attention to empirical explorations of actual audiences and users.

  9. Zhuang Zi's Rhetorical Thoughts. (United States)

    Wang, Haixia

    The memory of the student uprising at Tiananmen Square in 1989 invites one professor to examine more closely what she does: rhetoric and composition, especially rhetorical invention. To examine the kind of power exercised by official Chinese public discourse and whether language could help to avoid reoccurrences such as the loss of innocent…

  10. Articulation: A Working Paper on Rhetoric and "Taxis" (United States)

    Stormer, Nathan


    This essay suggests a way to historicize different rhetorical practices--in effect, alternative ways to write genealogies of diverse rhetorics. A certain distinction between culture and nature is a fundamental organizing concept in humanistic rhetoric that has circumscribed scholars' ability to appreciate rhetoric that does not emanate from the…

  11. Persuasive negotiation for autonomous agents: A rhetorical approach


    Ramchurn, S.D.; Jennings, N. R.; Sierra, C.


    Persuasive negotiation occurs when autonomous agents exchange proposals that are backed up by rhetorical arguments (such as threats, rewards, or appeals). The role of such rhetorical arguments is to persuade the negotiation opponent to accept proposals more readily. To this end, this paper presents a rhetorical model of persuasion that defines the main types of rhetorical particles that are used and that provides a decision making model to enable an agent to determine what type of rhetorical ...

  12. Rhetoric and analogies


    Aragonès, Enriqueta; Gilboa, Itzhak; Postlewaite, Andrew; Schmeidler, David; Universitat Autònoma de Barcelona. Unitat de Fonaments de l'Anàlisi Econòmica; Universitat Autònoma de Barcelona. Institut d'Anàlisi Econòmica


    The art of rhetoric may be defined as changing other people's minds (opinions, beliefs) without providing them new information. One tech- nique heavily used by rhetoric employs analogies. Using analogies, one may draw the listener's attention to similarities between cases and to re-organize existing information in a way that highlights certain reg- ularities. In this paper we offer two models of analogies, discuss their theoretical equivalence, and show that finding good analogies is a com- p...

  13. Doxa, Dissent, and Challenges of Rhetorical Citizenship

    DEFF Research Database (Denmark)

    Villadsen, Lisa Storm


    participation and rhetorical invention realized by means of rhetorical troping, the essay also invokes Phillips’ work on spaces of dissension. The article concludes with a discussion of the difficulties in realizing ideals of deliberative democracy as conceived within the conceptual frame of rhetorical...

  14. Machiavelli's "Mandragola": Comedic Commentary on Renaissance Rhetoric. (United States)

    Wiethoff, William E.

    This paper traces Machiavelli's debt to classical rhetoric while outlining the rhetorical tenor of his comedy, "Mandragola." The paper specifically analyzes Machiavelli's attention to the medieval transmission of Ciceronian rhetoric by Boethius, as interpreted from the setting, characterization, and dialogue of "Mandragola."…

  15. Semiotic, Rhetoric and Democracy

    Directory of Open Access Journals (Sweden)

    Steve Mackey


    Full Text Available This paper unites Deely’s call for a better understanding of semiotics with Jaeger’s insight into the sophists and the cultural history of the Ancient Greeks. The two bodies of knowledge are brought together to try to better understand the importance of rhetorical processes to political forms such as democracy. Jaeger explains how cultural expression, particularly poetry, changed through the archaic and classical eras to deliver, or at least to be commensurate with contemporary politics and ideologies. He explains how Plato (429-347 BCE struggled against certain poetry and prose manifestations in his ambition to create a ‘perfect man’ – a humanity which would think in a way which would enable the ideal Republic to flourish. Deely’s approach based on Poinsot and Peirce presents a theoretical framework by means of which we can think of the struggle to influence individual and communal conceptualisation as a struggle within semiotics. This is a struggle over the ways reality is signified by signs. Signs are physical and mental indications which, in the semiotic tradition, are taken to produce human subjectivity – human ‘being’. Deely’s extensive body of work is about how these signs are the building blocks of realist constructions of understanding. This paper is concerned with the deliberate use of oral and written signs in rhetorical activity which have been deliberately crafted to change subjectivity. We discuss: (1 what thought and culture is in terms of semiotics and (2 Jaeger’s depiction of Ancient Greece as an illustration of the conjunction between culture and subjectivity. These two fields are brought together in order to make the argument that rhetoric can be theorised as the deliberate harnessing of semiotic effects. The implication is that the same semiotic, subjectivity-changing potency holds for 21st century rhetoric. However fourth century BCE Athens is the best setting for a preliminary discussion of rhetoric as

  16. Rhetorical Aspects of Discourses in Present-day Society

    DEFF Research Database (Denmark)

    being important for communication in modern society. Like speakers in public life, e.g. politicians, who had always acknowledged the role of rhetoric, all sorts of communicators, mediators and scholars became interested in rhetoric as a practical tool for building up texts meant for the public sphere......Since antiquity, the notion of rhetoric has been associated with Aristotle, Cicero and Quintilian. Their theories are central to the understanding that, on the one hand, rhetoric can be used for persuading and convincing an audience, and on the other, for becoming an eloquent speaker. Based...... as well as an analytical tool for the critique of public argumentation. This led to the development of new theories from New Rhetoric over Rhetorical Criticism to theories of genre and discourse, reflecting the view that rhetoric must be understood and used against the social and cultural framework...

  17. Ramus Revisited: The Uses and Limits of Classical Rhetoric. (United States)

    Walpole, Jane R.

    Everything taught as rhetoric today can be traced to Aristotle, but his rhetoric needs to be updated. The five elements of his rhetoric--invention, arrangement, style, memory, and delivery--were designed for public orators, but rhetoric has since come to mean the written rather than the spoken word. Peter Ramus redefined rhetoric in the sixteenth…

  18. The Rhetoric of Rationalism versus the Rhetoric of Emotionalism on the American Frontier. (United States)

    Hensley, Carl Wayne

    As the United States entered the nineteenth century, it did so under the influence of the Second Great Awakening. This was the second wave of revivalism to sweep the nation, and it originated in the frontier as the Great Western Revival. One pertinent characteristic of the revival was its rhetoric, a rhetoric that was a prime expression of a…

  19. Rhetorical criticism and the hermeneutics of the New Testament

    Directory of Open Access Journals (Sweden)

    E.M. Cornelius


    Full Text Available It is argued that rhetorical criticism is increasingly recognized as a method of interpretation of biblical literature. From the discussion in this article it becomes clear that there are different perspectives of rhetorical criticism just as there are different theories of rhetoric. It is argued that contemporary critics need to develop an interdisciplinary method of rhetorical criticism in order to answer questions about the potential effectiveness of a rhetorical act. It is concluded that the rhetorical critic needs a combination of "old" methods in order to answer new questions.

  20. Rhetoric and Essentially Contested Arguments (United States)

    Garver, Eugene


    Draws a connection between Gallie's essentially contested concepts and Aristotle's account of rhetorical argument by presenting a definition of Essentially Contested Argument which is used as the connecting term between rhetoric and essentially contested concepts and by demonstrating the value of making this connection. (JF)

  1. Is it Culture or is it Rhetoric?

    DEFF Research Database (Denmark)

    Kampf, Constance


    than culture. The paper also explores the rhetorical distance demonstrated by attitudes connecting Native Americans and mainstream Americans.  It argues that the Kumeyaay web presence engages the rhetorical dimension of attitude and actively works toward reducing the rhetorical distance.  The findings...... question the idea that behavior is governed by cultural values and offering the rhetorical dimension of attitude as an alternative frame for understanding minority web presences.  [1] Here, I will define a web presence as the core sites to which the majority of websites refer...

  2. Adam Smith and the Rhetoric of Style. (United States)

    Moran, Michael G.

    Historians of rhetoric have generally accepted the view that Adam Smith rejected the principles of classical rhetoric. However, while there can be no doubt that Smith greatly truncated the five classical arts of rhetoric (invention, arrangement, style, memory, and delivery) by reducing his concerns largely to style and arrangement, he did not…

  3. Rhetoric and the digital humanities

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    Ridolfo, Jim


    The digital humanities is a rapidly growing field that is transforming humanities research through digital tools and resources. Researchers can now quickly trace every one of Issac Newton's annotations, use social media to engage academic and public audiences in the interpretation of cultural texts, and visualize travel via ox cart in third-century Rome or camel caravan in ancient Egypt. Rhetorical scholars are leading the revolution by fully utilizing the digital toolbox, finding themselves at the nexus of digital innovation. Rhetoric and the Digital Humanities is a timely, multidisciplinary collection that is the first to bridge scholarship in rhetorical studies and the digital humanities. It offers much-needed guidance on how the theories and methodologies of rhetorical studies can enhance all work in digital humanities, and vice versa. Twenty-three essays over three sections delve into connections, research methodology, and future directions in this field. Jim Ridolfo and William Hart-Davidson have assemb...

  4. Mexican Rhetoric: Exigency and Background--A Sketch. (United States)

    Blythin, Evan

    Presuming that rhetorical discourse comes into existence as a response to a situation in the same sense that an answer comes into existence in response to a question, or a solution in response to a problem, then Mexico is fertile ground for rhetoric and the study of rhetoric. Mexico is a country under fire. Economic and political problems threaten…

  5. Narrative Transparency: Adopting a Rhetorical Stance

    DEFF Research Database (Denmark)

    Arnould, Eric; Press, Melea


    In this paper, we look at how alternative marketing organisations communicate transparency in a climate of generalised risk and scepticism. We contrast the traditional numeric approach to transparency, which involves auditing and third-party certifications; with an alternative approach that we call...... narrative transparency. Central to narrative transparency is an emphasis on stake-holder dialogue and an invitation to stake-holders to play the role of auditor. This article illustrates how alternative marketing organisations engage in rhetorical tactics central to a narrative approach, to communicate...... transparency to their stakeholders. These rhetorical tactics include persona, allegory, consumer sovereignty and enlightenment. Community supported agriculture programmes from across the United States are the context for this study. Findings enrich discussions about best practices for transparency...

  6. A Rhetorical Analysis of Pharmaceutical Advertising


    Chuang, Jennifer


    Rhetoric, commonly regarded as the art of persuasion, is a subject of study and fascination that can be traced back to the ancient Greeks. As many scholars have suggested, rhetoric is a quintessential part of communication itself. Studying rhetoric affords us an understanding of how texts and the messages within them come to encapsulate a society’s values and ideals. This is particularly true of advertisements and, specifically to my purpose, pharmaceutical ads. In this paper I draw on the th...

  7. Mostly empty words--what the discourse of "choice" in health care does. (United States)

    Nordgren, Lars


    This paper has two purposes: one is to analyse how the policy of freedom of choice emerged and was formed in the Swedish health care discourse; the second is related to how free choice influences the discourse in health care and how subjects are formed within the field, i.e. what the language of choice in health care does. The research strategy is inspired by a combined theoretical framework borrowed from Michel Foucault's concepts of "discursive formation" and "subjectivization" completed with Judith Butler's concept of performativity. The language of "freedom of choice" calls to mind the rhetoric of promises, i.e. that the patient should be free and responsible, in his or her relation to health care. Since patients seem to be insufficiently informed and supported about the actual benefits of possibilities and limitations associated with the severely restricted reform of free choice, the statements concerning opportunities to make personal health decisions will lose their significance. The advocacy of discourses of freedom of choice seems therefore mostly like empty words, as they are producing weak patients instead of free and empowered people. As the reform was initiated in the beginning of 2000 it is rather fresh. The paper produces insights into the rhetoric of political promises and the limitations of the reform dealing with freedom of choice in health care.

  8. Rhetorical Design Studies: The Art of Making Design Choices Explicit

    DEFF Research Database (Denmark)

    Halstrøm, Per L.


    Design has the potential to affect the situations we are in, the choices we make and the beliefs we live by. Being such an affective field, one might expect that canonized design thinking models and methods would be much concerned with how designers can discover arguments for their design choices...

  9. Rhetoric Then and Now: A Proposal for Integration. (United States)

    Makus, Anne


    Explores whether continuity or discontinuity is more appropriate to describe the particular relation between Aristotle's theory or rhetoric and Stuart Hall's ideology theory. Argues for inclusion of ideology theory within the rhetorical canon. Suggests that, if Aristotle's rhetorical theory belongs in the canon, Hall's theory also belongs because…

  10. Writing Pedagogies of Empathy: As Rhetoric and Disposition (United States)

    Leake, Eric


    Empathy is attracting increased attention within and beyond the academy. In this essay I review relevant theories of empathy and their place within rhetoric and composition. I propose two approaches to teaching empathy: as rhetoric and as disposition. A rhetorical approach incorporates a necessary critical awareness of empathy's enticements and…

  11. Visualization rhetoric: framing effects in narrative visualization. (United States)

    Hullman, Jessica; Diakopoulos, Nicholas


    Narrative visualizations combine conventions of communicative and exploratory information visualization to convey an intended story. We demonstrate visualization rhetoric as an analytical framework for understanding how design techniques that prioritize particular interpretations in visualizations that "tell a story" can significantly affect end-user interpretation. We draw a parallel between narrative visualization interpretation and evidence from framing studies in political messaging, decision-making, and literary studies. Devices for understanding the rhetorical nature of narrative information visualizations are presented, informed by the rigorous application of concepts from critical theory, semiotics, journalism, and political theory. We draw attention to how design tactics represent additions or omissions of information at various levels-the data, visual representation, textual annotations, and interactivity-and how visualizations denote and connote phenomena with reference to unstated viewing conventions and codes. Classes of rhetorical techniques identified via a systematic analysis of recent narrative visualizations are presented, and characterized according to their rhetorical contribution to the visualization. We describe how designers and researchers can benefit from the potentially positive aspects of visualization rhetoric in designing engaging, layered narrative visualizations and how our framework can shed light on how a visualization design prioritizes specific interpretations. We identify areas where future inquiry into visualization rhetoric can improve understanding of visualization interpretation. © 2011 IEEE

  12. Applying Synectics Strategy in teaching Arabic Rhetoric

    Directory of Open Access Journals (Sweden)

    Atta Abu Jabeen


    Full Text Available   This research aimed at knowing the ability of applying Synectics strategy in teaching rhetoric in Arabic language at secondary schools and universities   Synectics is identifying as a process of joining elements that has no obvious relationship using the rhetoric arts, especially “metaphor” in addition to logical arts especially “analogy,” within a methodology aims to reach creative solutions to problems. This definition is completely similar to Arabic rhetoric such as analogy and metaphor.   When metaphor in language contains aesthetic and rhetorical values in expression, it carries explanatory connotations in philosophy and science which is the using of a specific experience to shed the light on another one. It also helps us to comprehend, insight and clarifying and explaining the concepts. And what we mean with analogy in Arabic language is nearer to simile which is one of the rhetoric arts.   This research will review the Synectics strategy, how the western scientists applied it to develop creativity, and to what extent it is suitable to teach Arabic rhetoric subject in the university and secondary stage. In addition, It will provide application forms about applying Synectics strategy which will at the same time increase creativity of the students in all fields.

  13. Francis Bacon On Understanding, Reason and Rhetoric (United States)

    Wallace, Karl R.


    Bacon's views of the faculties of understanding and reason are presented and explained in reference to Baconian rhetoric. Understanding, Rhetoric, Insinuative and Imaginative Reason are defined. (Author/MS)

  14. Rhetoric and Lexicalisation as Aspects of Persuasive Strategy in the Language of Insurance Advertising in the Nigerian Print Media

    Directory of Open Access Journals (Sweden)

    Albert Lekan Oyeleye


    Full Text Available This paper examines the discourse function of rhetoric and lexicalisation in insurance advertising discourse in the Nigerian print media. It investigates how they are used as part of the advertisers’ strategies of persuasion. Published insurance advertisements were collected from three purposively selected Nigerian national newspapers The Guardian, The Punch and Daily Champion, complemented with billboard advertisements from all the southwestern states of Nigeria. These were analysed using insights from Gumperz (1982’s theory of interactional sociolinguistics and M.A.K. Halliday’s systemic functional grammar. The analysis reveals that the lexical choice of the advertisers contained a dominant use of skill-indicative lexical items which portrayed the insurance companies as experts in their field. There was also a strategic use of morality indicative lexical items, to persuade potential clients about the trustworthiness of the company. Risk-indicative and, action-provoking lexical items, pictorial rhetoric and rhetorical devices like metaphor, hyperbole and personification were employed as persuasive strategies.

  15. Notions of "Rhetoric as Epistemic" in Ancient Greece. (United States)

    Benoit, William L.

    The notion that rhetoric (and to a lesser extent, argument) is epistemic is an increasingly popular one today, although it can be traced to ancient Greece. The notion holds that rhetoric, or the art of persuasion, creates and shapes knowledge. Two ancient authors--Aristophanes and Plato--provide evidence that others had notions of rhetoric as…

  16. Rhetorical Choice in Mansfield's November 25, 1963 Eulogy. (United States)

    Benoit, William L.

    One of the most memorable eulogies delivered in the United States Senate is the one by Senator Michael Mansfield for President John F. Kennedy. An analysis of his word choice reveals that he (1) forced the audience to participate in the creation of the message; (2) employed active, forceful descriptions; (3) focused on praiseworthy qualities of…


    Directory of Open Access Journals (Sweden)

    Dyah Rochmawati


    Full Text Available Understanding verbal jokes in English is problematic for English as Foreign Language (EFL readers since understanding the jokes requires understanding their linguistic, cultural and social elements. Since a joke constitutes a complex and paradoxical phenomenon, it needs multiple approaches of analyses—such as pragmatic and rhetorical analyses—in order to investigate the multiple layers of meanings it carries. Recently there has been a shift in humor studies, emphasizing linguistic humors and involving the field of rhetoric. These studies, however, have mostly addressed the connection between rhetoric and spoken jokes in persuasion. The present study therefore applied Austin’s Speech Act Theory (1975 and Grice’s Cooperative Principles (1957, and Berger’s rhetorical techniques (1993 to crack the funniness of the written jokes. Specifically, the study aims at describing: how the (1 rhetorical and (2 pragmatic strategies are used in the jokes, and (3 how the pragmatic and rhetorical strategies complement to create humor. The study employed a qualitative research method. Some jokes were purposively selected from the Reader’s Digest and two online sources:, and Document studies were the means of data collection. The collected data were then analyzed using a qualitative content analysis. The results showed that that there was a relationship between the two pragmatic theories, i.e., Speech Act Theory and Cooperative Principles, and Berger’s rhetorical techniques. The results offered an alternative reading and richer understanding of how written jokes employed pragmatic and rhetorical strategies to advance their rhetorical objectives and humor functions.

  18. Rhetoric of science in the regulation of medicines in Denmark

    DEFF Research Database (Denmark)

    Møllebæk, Mathias

    the rhetoric of regulatory science in the Danish healthcare system. In Denmark, as in the rest of the EU, policy makers and regulators are met with increasing demands for science-based decisions. As medicines are becoming more complex, regulatory bodies and pharmaceutical companies are increasingly required...... of academic science and the practical policy aims in “real-world” regulation of drugs. The field aims to develop frameworks and values that support decision-makers in managing drug-related uncertainties and risks under strict legal, time and budgetary constraints (Todt, 2010). This requires a thorough...... rhetorical understanding of the establishment of scientific ethos and argumentation practices (Prelli, 1989) in the regulatory circuit of industry, academia and authorities. The paper includes a rhetorical analysis of an example from the Danish healthcare sector. The paper is part of a PhD project about...

  19. Rhetoric and "Phronesis": The Aristotelian Ideal. (United States)

    Self, Lois S.

    A recurring puzzle in Aristotle's "Rhetoric" is the book's ethical stance; Aristotle gives practical advice on the use of persuasive discourse and intends it to be used in association with virtue, although the two seem to be separable. However, persuasion and virtue in Aristotle's theory of rhetoric have connections deriving from the…


    Directory of Open Access Journals (Sweden)

    Shabalina Olga Ivanovna


    Full Text Available The article is devoted to modes of designing advertisements in China. The author proposes two hypotheses. According to the first one, instrumental values influence modes of advertisement design in a particular country. According to the second one, developing relationships (guanxi is a key instrumental value that determines rhetoric of advertising in China and spreads its impact on all its constituents: choice of referent, goals, modes of depicting target audience, patterns of reasoning, and typical set of expressive means. To test hypotheses we used content-analysis of outdoor advertisements in China, Russia, and Kazakhstan. The results of the content-analysis proved that developing relationships with consumers is a key goal of advertising in China. This goal determines the choice of the company as a referent. Social roles of advertising characters are a major descriptor of the target audience. The company’s status, its experience, and financial position are key motives that influence patterns of reasoning. Chinese advertising is also characterized by use of positive-colored vocabulary, traditional symbols and attributes of happiness, “holiday” syntax, appeals to harmony with nature and fellow men. The results of research are complex, have scientific novelty and can be used by foreign companies while developing advertisements, targeted at the Chinese consumer.

  1. Historical Process and Semantic Study of Rhetorical Apostrophe

    Directory of Open Access Journals (Sweden)

    Abdollah Radmard


    by Radviyni which is an imitation of Mahasenol Kalam by Marghinani. After that other rhetorical books were written to imitate it. Fortunately, contemporaries present apostrophe in their books such as The Art of eloquence by Mohammad Rastgoo and the works of Poor Namdariyan such as Journey in the Mist, Missing at the Beach and It the Shadow of the Sun.   Types of apostrophe are not directly presented in rhetorical books. In the following section, some definitions of apostrophe are presented. We study each of them in terms of new meanings and add a number of new types.   1. Change of register in language: change of context and structure of a literary language to a slang language and vice versa.   2. Colloquial change : successive changes to address several audiences .   3. Grammatical change : changing pronouns, verbs and so on   4. Semantic change : it can be recognized only through semantic analysis. It includes varieties such as mentioning individual words in a speech or prayer after the speech, semantic change in poetry and hidden meanings.   5. Apostrophe   5.1. Appealing technique which means that the poet asks for an invisible power.   5.2. Rhythmical change: a sudden change in rhythm during the speech such as the poem of Jamshid, the sun and some of Molana’s sonnets.   5.3. Narrative change : ( story in story mode : consecutive stories which are not related to each other such as Baha Valad ’s Maaref and Molana’s Masnavi. Each technique has rhetorical and literary functions which are its aesthetic criteria. Zemakhshari was the first person who presented the technical and aesthetic values of apostrophe. He considered apostrophe as the criterion for consciousness of the reader which brings him joy and happiness. Other rhetoricians followed Zemakhshari and mentioned this advantage for apostrophe . Here we mention other rhetorical functions for apostrophe which are associated with linguistic concepts:   1. Norm-breaking, defamiliarizing

  2. The Rhetoric of Defeat: Nazi Propaganda in 1945. (United States)

    Bytwerk, Randall L.


    The rhetoric of the final four months of Hitler's Reich is examined, including arguments that Germany could still win the war based on moral and logical grounds, and later appeals based on source credibility, historical analogy, and terror. (JF)

  3. The Evolution of the PLO: A Rhetoric of Terrorism. (United States)

    Brock, Bernard L.; Howell, Sharon


    Traces the evolution of the Palestine Liberation Organization (PLO) and assesses the effectiveness of the rhetoric of terrorism as a strategy. Applies concepts derived from protest rhetoric of the 1960s to the Palestine movement, noting that current "terrorist" rhetoric is similar to the New Left's confrontational strategies. (MM)

  4. Rhetorical Devices in Literature for Children. (United States)

    Toothaker, Roy Eugene

    The purpose of this study was to determine the incidence, extent, order, and character of 18 rhetorical devices occurring in 100 trade books for children in the primary grades. The most frequent rhetorical devices and the total number of uses recorded for each device were alliteration, 1,079; onomatopoeia, 500; antithesis, 335; simile, 261;…

  5. The Boundaries of Language and Rhetoric: Some Historical Considerations. (United States)

    Payne, Robert O.


    Important ideas and events in the history of rhetoric are examined in order to illumine the present situation, especially the problem of defining the concept of rhetoric. From Plato's hostility to rhetoric and Aristotle's epistomological rehabilitation of it to the later ethical emphasis of Cicero and the Medieval Christian rhetoriticians, the…

  6. Remembering Sappho: New Perspectives on Teaching (and Writing) Women's Rhetorical History (United States)

    Enoch, Jessica; Jack, Jordynn


    Remembering Sappho, from a pedagogical perspective, usually means that teachers bring recovered women's rhetorics into the classroom, prompting students to come to know women as rhetorical agents by analyzing the rhetorical strategies they used to make their voices heard. Teaching women's rhetorics in this way works toward the ultimate goal of…

  7. Jeremy Rifkin challenges recombinant DNA research: A rhetoric of heresy

    Energy Technology Data Exchange (ETDEWEB)

    Futrell, W.M.


    One significant issue to come before the public in recent years is recombinant DNA research or genetic engineering and its applications. An important spokesman on this issue is Jeremy Rifkin. Rifkin is of rhetorical interest because of his strategies to sustain the dialogue and define the parameters in which it occurs. This dissertation analyzes a broad range of Rifkin's rhetorical artifacts and those of scientists engaged in recombinant DNA research. They are examined against criteria developed to identify and understand heresy. The five areas of analysis are: the nearness/remoteness phenomenon, the social construction of heresy, the social consequences of heresy, the doctrinal consequences of heresy, and the heresy-hunt ritual. The first two criteria focus on the rhetorical strategies of the heretic. The last three concentrate on the rhetorical strategies of the defenders of the institutional orthodoxy. This dissertation examines the rhetorical strategies of a heretical challenge to the scientific establishment and the consequences of that challenge. This dissertation also analyzes the rhetorical strategies employed by the defenders of the scientific orthodoxy. Although an understanding of the rhetorical strategies employed on both sides of this conflict is important, the implications for the role of rhetoric in highly controversial issues such as recombinant DNA are even more critical.

  8. An Unfashionable Rhetoric in the Fifteenth Century. (United States)

    Woods, Marjorie Curry


    Reveals the continued importance of medieval rhetorical pedagogy throughout the high Middle Ages and early Renaissance by exploring the fifteenth-century popularity, uses of, and references to Geoffrey of Vinsauf's "Poetria nova" (a thirteenth-century verse treatise on the composition of poetry according to rhetorical principles). (SR)

  9. Jimmy Carter and the Rhetoric of Charisma. (United States)

    Campbell, J. Louis, III


    Analyzes Jimmy Carter's success in the 1976 presidential primaries in terms of his rhetorical style based on Max Weber's concept of charisma and Ernest Bormann's theory of fantasy and rhetorical vision. The combination of Carter's charismatic message and the country's social fantasies produced his election. (JMF)

  10. Rhetorical Analysis of the Persuasiveness of Advertising | Esuh ...

    African Journals Online (AJOL)

    Rhetorical Analysis of the Persuasiveness of Advertising. ... Abstract. The critical analysis of marketing communications argues that the rhetorical elements of advertising – the verbal and visual signs and ... AJOL African Journals Online.

  11. The Rhetoric of Explanation: Explanatory Rhetoric from Aristotle to 1850. (United States)

    Conners, Robert J.


    Follows the slow growth of a body of knowledge about how information could best be communicated without necessary references to overt persuasion from Aristotle's "Rhetoric" through the beginnings of a theory of written discourse in the American nineteenth century. (FL)

  12. Using Contrastive Rhetoric in the ESL Classroom (United States)

    Quinn, Janet M.


    Contrastive rhetoric studies the writing of second language learners to understand how it is affected by their first language and culture. The field of contrastive rhetoric is as multidimensional as second language writing is complex. It draws on the work of contrastive analysis, anthropology, linguistics, pedagogy, culture studies, translation…

  13. "Pathos" Reconsidered from the Perspective of Classical Chinese Rhetorical Theories. (United States)

    Garrett, Mary M.


    Proposes that cross-cultural rhetorical studies may provide insights into the sources of difficulties with "pathos." Presents an extensive case study that appeals to the emotions in classical Chinese rhetorics. Notes that the presuppositions of these rhetorics highlight the contingent nature of certain fundamental assumptions of many…

  14. The Potentials of Visual Rhetoric in Communication | Rishante ...

    African Journals Online (AJOL)

    Six fundamental goals of the visual rhetorician which include attention gaining, sustenance of interest, recognition, effective storage, recall and persuasion and their potential application in communication are considered. The ways in which visual rhetoric can be expressed within the framework of the universal laws of ...

  15. The fallacy of choice in the common law and NHS policy. (United States)

    Whiteman, Ingrid


    Neither the English courts nor the National Health Service (NHS) have been immune to the modern mantra of patient choice. This article examines whether beneath the rhetoric any form of real choice is endorsed either in law or in NHS policy. I explore the case law on 'consent', look at choice within the NHS and highlight the dilemmas that a mismatch of language and practice poses for clinicians. Given the variance in interpretation and lack of consistency for the individual patient I argue for a semantic change that obviates the use of 'choice', focussing instead on the options for treatment that are available and accessible, with due acknowledgement of individual patient preferences, without raising unfettered and false expectations.

  16. Teaching Ethos from the Dumpster: "Dive" and Food Waste Rhetoric (United States)

    Dubisar, Abby M.; Hunt, Kathleen P.


    Courses: Rhetorical Criticism, Composition, Environmental Communication. Objectives: This unit activity, for which students view a documentary to identify and evaluate persuasive ethos and then create their own rhetorical messages for reducing food waste, serves as a platform for teaching both the critique and practice of rhetoric, as well as…


    Directory of Open Access Journals (Sweden)

    Ольга Ивановна Шабалина


    Full Text Available The article is devoted to modes of designing advertisements in China. The author proposes two hypotheses. According to the first one, instrumental values influence modes of advertisement design in a particular country.  According to the second one, developing relationships (guanxi is a key instrumental value that determines rhetoric of advertising in China and spreads its impact on all its constituents: choice of referent, goals, modes of depicting target audience, patterns of reasoning, and typical set of expressive means.To test hypotheses we used content-analysis of outdoor advertisements in China, Russia, and Kazakhstan.The results of the content-analysis proved that developing relationships with consumers is a key goal of advertising in China. This goal determines the choice of the company as a referent. Social roles of advertising characters are a major descriptor of the target audience. The company’s status, its experience, and financial position are key motives that influence patterns of reasoning. Chinese advertising is also characterized by use of positive-colored vocabulary, traditional symbols and attributes of happiness, “holiday” syntax, appeals to harmony with nature and fellow men.The results of research are complex, have scientific novelty and can be used by foreign companies while developing advertisements, targeted at the Chinese consumer.DOI:

  18. Plastic Language for Plastic Science: The Rhetoric of Comrade Lysenko. (United States)

    Dombrowski, Paul M.


    Examines the rhetoric of Lysenkoism in Soviet Russia from the 1920s to about 1960 as an overt attempt to redefine science. Discusses the rhetorical dimensions of Lysenkoist discourse from the perspective of the rhetorical theories of Aristotle, Burke, Weaver, Bakhtin, Habermas, and Foucault. Reviews two historical commentaries on Lysenkoism. (SG)


    African Journals Online (AJOL)

    use of modern rhetorical theories but analyses the letter in terms of the clas- ..... If a critical reader would have had the traditional anti-sophistic arsenal ..... pressions and that 'rhetoric' is mainly a matter of communicating these thoughts.

  20. Music and the Three Appeals of Classical Rhetoric (United States)

    LeCoat, Gerard G.


    Contends that rhetorical theory of the sixteenth through the eighteenth centuries influenced the theory of the composition of music and offers examples of vocal music which was adapted to the rhetorical appeals of logos, ethos, and pathos. (MH)

  1. Three dimensions in rhetorical conflict analysis: A topological model

    Directory of Open Access Journals (Sweden)

    Trygve Svensson


    Full Text Available Conflict is omnipresent in human relations. So is rhetoric in conflict situations. Hence, there is a danger of taking conflict and its different forms of resolution for granted when we do rhetorical analysis. “Rhetoric” is often used as a general and non-scientific term in the social sciences; the same is the case for “conflict” in rhetorical scholarship. Hence, there is a need for concrete analytical tools. This article suggests a topological model to analyze three dimensions of rhetoric in conflict resolution, management or handling. Using “I’ve Been to the Mountaintop,” the famous last speech of Martin Luther King Jr., as an example, I use the model to give an analytic overview.

  2. The Failure of Memory: Reflections on Rhetoric and Public Remembrance (United States)

    Phillips, Kendall R.


    The rapid growth of public memory studies in the field of rhetoric suggests the need to reflect upon the ways in which the practices of rhetoric and the notion of memory intersect. In this essay, I trace the intersection between memory and rhetoric back to the works of Plato and Aristotle. These early works suggest that one reason for attending to…

  3. The Question of Rhetoric in Nietzsche and Arendt


    Tsushima, Michiko


    When we think of the question of rhetoric, we cannot ignore a historical shift that took place in the conception of rhetoric. This shift is most evident in Nietzsche's thought. In the classical tradition, ...

  4. Cervantes and Rhetoric: Genera Oratoria and Compositio in La Gitanilla

    Directory of Open Access Journals (Sweden)

    Victoria Pineda


    Full Text Available Starting from the conclusions drawn by several scholars about Cervantes’s knowledge of Ancient and Renaissance poetical and rhetorical theories, this article aims to propose an attentive rhetorical reading of three speeches uttered by the protagonist of La Gitanilla. The speeches can be ascribed to the three rhetorical genres described by Aristotle in his Rhetoric, namely the deliberative, the epideictic, and the forensic genres. From that general framework, the last part of the article focuses on a single stylistic detail in order to show the theoretical connections of the compositio techniques that Cervantes uses in what might arguably be considered the highest point in Preciosa’s eloquence.

  5. Mythologizing Change: Examining Rhetorical Myth as a Strategic Change Management Discourse (United States)

    Rawlins, Jacob D.


    This article explores how rhetorical myth can be used as a tool for persuading employees to accept change and to maintain consensus during the process. It defines rhetorical myth using three concepts: "chronographia" (a rhetorical interpretation of history), epideictic prediction (defining a present action by assigning praise and blame…

  6. An Ethical Analysis of Reagan's Rhetoric Justifying the Invasion of Grenada. (United States)

    Dowling, Ralph E.

    A study examined the Ronald Reagan Administration's rhetoric about the invasion of Grenada to determine its ethical quality and whether the American public could make a fair judgment about the incident based on this rhetoric. Examination of President Reagan's rhetorical efforts revealed numerous violations of democratic ethical standards.…

  7. Aristotle and Social-Epistemic Rhetoric: The Systematizing of the Sophistic Legacy. (United States)

    Allen, James E.

    While Aristotle's philosophical views are more foundational than those of many of the Older Sophists, Aristotle's rhetorical theories inherit and incorporate many of the central tenets ascribed to Sophistic rhetoric, albeit in a more systematic fashion, as represented in the "Rhetoric." However, Aristotle was more than just a rhetorical…

  8. The Myth of the "Turn" in Contrastive Rhetoric (United States)

    Cahill, David


    Contrastive rhetoric scholarship researches rhetorical structures across languages to predict the difficulties experienced by students learning to write essays in a second language. The paradigmatic contrast is between Western languages (e.g., English) that are said to exemplify "linearity" and "directness" and Eastern languages (e.g., Chinese,…

  9. Rhetorical Invention and Advanced Literacy: An Historical Perspective. (United States)

    Hagaman, John

    Recent criticism of rhetorical invention faults the discipline for not promoting "advanced literacy," defined as the use of critical reading and writing abilities to serve social ends. Aristotle's vision of rhetoric has contributed significantly to a cognitive view of invention, but Aristotle also acknowledged the importance of social…

  10. a rhetorical analysis of philippians 1:1-11 1. introduction

    African Journals Online (AJOL)

    ABSTRACT. The aim of this article is to analyse Philippians 1:1-11 from a rhetorical perspective ..... gospel. koinwniva includes, but is not limited to, the financial contri- butions of .... einsichtig”) and the whole statement tautological if one inter-.

  11. Muddling through the Moment with “Rowdy” Rhetoric

    DEFF Research Database (Denmark)

    Villadsen, Lisa Storm

    and cooperation as natural, would hold the potential to render public deliberation more meaningful. Ivie’s point strikes a chord in US rhetoric scholarship that goes back to the 1960s and 70s and scholars’ attempts then at coming to terms with public discourse that in various ways broke with traditional norms......, more tenable and democratic mode – a “civic discourse.2”? With this panel we explore and push the concept of rowdy rhetoric as we look at ways in which rhetoric can function as a vehicle for healthy debate in participatory democracy. With examples from fora such as electronic media, public meetings...

  12. Recursivity: A Working Paper on Rhetoric and "Mnesis" (United States)

    Stormer, Nathan


    This essay proposes the genealogical study of remembering and forgetting as recursive rhetorical capacities that enable discourse to place itself in an ever-changing present. "Mnesis" is a meta-concept for the arrangements of remembering and forgetting that enable rhetoric to function. Most of the essay defines the materiality of "mnesis", first…

  13. Melos: a Rhetoric Proof in Songs in Semiotic Perspective

    Directory of Open Access Journals (Sweden)

    Adriano Dantas de Oliveira


    Full Text Available We will have, in this work, the exposure of an approach to cancional text as a specific rhetorical situation. We assimilated the melos as all musical aspects of the song as a rhetorical proof that articulates the traditional trilogy: ethos, logos and pathos. We will use an interdisciplinary theoretical framework, articulating the classical rhetoric to semiotics applied to the song, exploring, from this model, discursive aspects of cancional text. As corpus, we have the analysis of a buarquiana song sample sociopolitical theme composed and recorded during the period of dictatorship.

  14. Speech and scientific paper. A rhetorical approach

    Directory of Open Access Journals (Sweden)

    Juan Carlos Carmona Sandoval


    Full Text Available This essay attempts to show that the ancient rhetorical theory has explanatory capabilities to understand and learn to write modern texts and to analyze them in order to understand their communication skills, as in the scientific article, one of the most prestigious forms on scientific communication. It starts with the notion of discourse in the field of scientific communication and then address the rhetorical dimension of the paper.

  15. Rhetorics of Resistance. (United States)

    Allen, Julia M.

    A critical rhetoric is needed for those interested in feminist discourse, a means of both persuasion and critique. It has been suggested that monologic, fundamentally one-sided argument is inappropriate for a feminist discourse that should instead teach methods of negotiation and mediation. Kenneth Burke proposed shattering views of ideological…

  16. Exploring the Common Ground of Rhetoric and Logic. (United States)

    Lamb, Catherine E.

    In teaching the principles of rational discourse in advanced expository writing, it is necessary to clarify the similarities and differences between the logic and rhetoric of Aristotle and to identify a common ground between the two. The study of logic within rhetoric focuses on the inductive standards used to support two kinds of argument: the…

  17. Disciplinary Politics and the Institutionalization of the Generic Triad in Classical Rhetoric. (United States)

    Liu, Yameng


    Discusses the concepts of rhetoric in general and specifically the generic triad in classical rhetoric. Outlines contemporary versions of the function and realm of rhetoric. Discusses the clash between Aristotle and Quintilian regarding the triad and its relationship to contemporary debates. (HB)


    Directory of Open Access Journals (Sweden)

    Dmytro Budianskyi


    Full Text Available The article examines an important problem of modern education – the use of theatre arts to improve the teachers’ oratorical skills. In the pedagogical context the main categories of theatre pedagogy (co-creation, reincarnation, tempo, rhythm, mise-en-scène, etc. are discussed in details. Thus the congruence of teaching and dramatic art is found out. The essence of artistry is determined as an element of a teacher’s rhetorical culture. The contents, structural elements of Stanislavsky system and their use for developing the teacher’s rhetorical culture are analyzed. The author discusses in details the two main components of Stanislavsky system: an actor’s work itself and the actor’s work on the role. It is proved that both parts of this system with a few adjustments correspond to the method of forming the teacher-speaker’s artistic and rhetorical qualities. The development of teacher’s external techniques includes the preparation of the bodily apparatus for teaching. According to the author’s point of view, a teacher like an actor should have the mental technique to be able to call creative feeling at the right time. Special attention is paid to the various types of artistic training, which is an effective tool for developing the teacher’s rhetorical culture. The system of training includes exercises to develop speech culture, plastic expression, emotional memory, behavior naturalness, etc. The article focuses on the need to study and use the main principles of Stanislavsky system in the teachers’ practical activities. The most effective means of creating a creative mood is physical activity. The author emphasizes the necessity of developing modern-teachers’ artistic and rhetorical qualities by means of theatre pedagogy with the aim of increasing the efficiency of the educational process. The results of the study can be used in the process of training, professional activities and advanced training of education workers.

  19. The 'Recalcitrant Other': The Rhetorical Identity and Struggle of ...

    African Journals Online (AJOL)

    This article explores the complexity of Mandela's rhetorical identity as the Recalcitrant Other and his rhetorical struggle as informed by contesting influences such as his ancestral birthright, cultural upbringing, British mission education, and exposure to a racially constructed hegemonic order. By subversively drawing on his ...

  20. Psyche/Logos: Mapping the Terrains of Mind and Rhetoric. (United States)

    Baumlin, James S.; Baumlin, Tita French


    Discusses rhetoric as mirroring psychology. Examines Aristotle's three "pisteis"--the pathetic, logical, and ethical proofs, paralleling them to Freud's id, ego, and super-ego. Explores an adequate feminine psychology and a corresponding rhetoric. Outlines two models of persuasive discourse, the rational world paradigm and the narrative…

  1. a rhetorical analysis of philippians 1:12-26 1. introduction

    African Journals Online (AJOL)

    the text, provides a better understanding of Paul's rhetorical strategy than a typical rhetorical ..... gospel, those preachers who were motivated by goodwill and love had ..... style tells us something of exegetical value regarding the emotion-.

  2. A Rhetoric of Turns: Signs and Symbols in Education (United States)

    Rutten, Kris; Soetaert, Ronald


    In our research and teaching we explore the value and the place of rhetoric in education. From a theoretical perspective we situate our work in different disciplines, inspired by major "turns": linguistic, cultural, anthropological/ethnographic, interpretive, semiotic, narrative, literary, rhetorical etc. In this article we engage in the…

  3. US and Russian Traditions in Rhetoric, Education and Culture (United States)

    Zappen, James P.


    Traditional rhetoric attempts to find the available means of persuasion in public assemblies, law courts and ceremonials and is grounded in cultural values and beliefs. Traditional rhetoric supports the development of social communities and posits education as a primary means of maintaining these communities. In contrast, contemporary alternatives…

  4. Rhetorical skills as a component of midwifery care. (United States)

    Domajnko, Barbara; Drglin, Zalka; Pahor, Majda


    this article argues that rhetorical skills are an important quality factor of midwifery care. In particular, it aims to identify and discuss the relevance of three classical means of persuasion: ethos, pathos and logos. secondary analysis, rhetorical analysis of semi-structured interviews. Slovenia. Interviews were carried out predominantly in 2006. Data refer to childbirths in 2005 and 2006. four women with recent experience of childbirth. analysis identified the presence of all three means of persuasion in the interaction between midwives and women. Focusing on midwives, the quality of their awareness and command of rhetorical skills remains questionable. In particular, women experienced lack of a rational account of the situation and decisions made by health-care professionals involved in maternity care. acknowledging professional ethics, awareness and good command of all three means of persuasion [but above all, argumentative persuasion (logos)] is an integral component of midwifery care. It can contribute to collaborative relations between midwives and women, and thus promote women-centred midwifery care. knowledge of the three classical rhetorical means of persuasion should be integrated into professional midwifery curricula. Copyright © 2009 Elsevier Ltd. All rights reserved.

  5. Secular Islam and the Rhetoric of Humanity


    Kharputly, Nadeen Sh B


    “Secular Islam and the Rhetoric of Humanity” examines competing notions of humanity in representations of Islam in the United States from the Civil Rights period to the present. In post-9/11 representations, Islam is rhetorically “humanized” by the dominant culture in attempts to determine Islam’s role in the United States. This humanizing framework not only presumes an inherent lack of humanity in Islam; it establishes the ideal of the human as white, rational, and secular. To critique this ...

  6. Rhetorical Constructions: Dialogue and Commitment. (United States)

    Knoblauch, C. H.


    Reviews Paulo Freire's concept of "praxis." Discusses ontological (Aristotle), objectivist (Descartes, Locke), expressionist (Kant), and sociological or "dialogical" (Marx) statements, and explains their potential application to the teaching of rhetoric. (JK)

  7. Searching for New Forms of Legitimacy Through Corporate Responsibility Rhetoric

    DEFF Research Database (Denmark)

    Castello, Itziar; Lozano, Josep


    This article looks into the process of searching for new forms of legitimacy among firms through corporate discourse. Through the analysis of annual sustainability reports, we have determined the existence of three types of rhetoric: (1) strategic (embedded in the scientific-economic paradigm); (2...... of the firm analyzed in this article. We claim that dialectic rhetoric seems to signal a new understanding of the firm’s role in society and a search for moral legitimation. However, this new form of rhetoric is still fairly uncommon although its use is growing. Combining theory and business examples...

  8. Rhetoric and History in Brian Friel’s Making History

    Directory of Open Access Journals (Sweden)

    Manfredi Bernardini


    Full Text Available This paper proposes an analysis of the rhetorical devices of representation and recording of history, investigated and deconstructed by the so-called "history play" Making History, written by Brian Friel and performed by the Field Day Theatre Company in 1988. The play tells of the heroic deeds of Hugh O’ Neill, a Sixteenth century Ulster gaelic Lord, intertwining his personal facts with the crucial events in Irish History. Friel rediscovers a paradigmatic figure in Irish history, using the theatrical performance in order to dissect and thoroughly scrutinize the basis for the nationalist rhetoric which is at the root of contemporary conflicts in Northern Ireland. Starting from the theoretical contributions of seminal authors such as Hayden White, Paul Ricoeur, Walter Benjamin, Michel De Certeau, the northern Irish playwright challenges the supposedly scientific nature of History, that would decidedly mark it as different from other forms of narrative, such as literature. Hence History’s metalinguistic nature, based on specific rhetorical strategies, is uncovered.  Therefore, on the one hand Friel questions the theoretical foundations of History, of its “grand narratives”,  giving ‘stories’ the chance to be part of official History’s discourse. On the other hand, he lifts the veil on the rhetorical (and in some ways ideological mechanisms involved in the process of History writing, through the character of archbishop Peter Lombard - O’ Neill’s biographer, storyteller and master in elocutio - and sheds light on how History is a form of rhetorical narrative, almost a patchwork of events collected (inventio and assembled (dispositio by the historian according to specific criteria of representation. By taking us inside the very nucleus of the rhetorical devices used by storiography, Friel unmasks the delicate processes of making and unmaking history, the ones that help give birth to identity as well as History.

  9. The Temporality of Rhetoric. (United States)

    Short, Bryan C.


    Argues that the future tense underlies both literary criticism and the discipline of rhetoric as conceived by Aristotle and that Aristotle gives the argumentative arts a middle ground which makes them distinct and yet weds them inextricably with those claiming greater or lesser degrees of generality. (RAE)

  10. Rhetorical Analysis of Fast-Growth Businesses' Job Advertisements: Implications for Job Search (United States)

    Engstrom, Craig L.; Petre, James T.; Petre, Elizabeth A.


    This article presents findings from a rhetorical analysis of job advertisements posted by the fastest growing companies in the United States (Inc. 5000 rankings). The analysis suggests that companies rely on standard rhetorical figures and share similar rhetorical visions of novelty that likely effect their organizational culture, paradoxically…

  11. Mythic Evolution of "The New Frontier" in Mass Mediated Rhetoric. (United States)

    Rushing, Janice Hocker


    Combines "rhetorical narration" with K. Burke's dramatistic pentad to argue that definitional cultural myths are rhetorically meaningful in relation to social consciousness if both evolved teleologically. Delineates two phases in America's frontier myth associated with recent space fiction films' representation of a pentadic term's…

  12. "Putting Music On": Everyday Leisure Activities, Choice-Making and Person-Centred Planning in a Supported Living Scheme (United States)

    Hassan, Nedim


    Background: Person-centred planning, which commonly becomes formalised within services for people with learning disabilities through an Essential Lifestyle Plan (ELP), was intended to help place the choices of individuals at the forefront of service provision. However, beyond UK government policy rhetoric, scholars have raised issues regarding the…

  13. Ajax isn't Ajax anymore: on power, rhetoric and identity

    NARCIS (Netherlands)

    Stokvis, R.


    The rhetoric of identity refers to the arguments used when supporters perceive a discrepancy between what they consider the true nature (= identity) of their club and the policy measures of its board. Based on newspaper reports, this essay analyses three cases that sparked this rhetoric. These are:

  14. The Argument in Film: Applying Rhetorical Theory to Film Criticism. (United States)

    Behrens, Laurence


    Approaches film criticism using classical and modern rhetorical concepts. Discusses the nature and effectiveness of the filmmaker's modes of appeal--to logos, pathos, and ethos, and the appropriateness of his/her rhetorical stance--the balance of attitudes toward subject, audience, and his/her creative self. (JMF)

  15. Sensing the Sentence: An Embodied Simulation Approach to Rhetorical Grammar (United States)

    Rule, Hannah J.


    This article applies the neuroscientific concept of embodied simulation--the process of understanding language through visual, motor, and spatial modalities of the body--to rhetorical grammar and sentence-style pedagogies. Embodied simulation invigorates rhetorical grammar instruction by attuning writers to the felt effects of written language,…

  16. A Rhetorical Approach to Non-Discursive Messages in Information Campaigns. (United States)

    Reid, Kathleen

    Public information campaigns serve a primary role in contemporary American society to promote more active citizen involvement. When the U.S. government seeks to influence its citizens, it can use mass media to help produce systematic social change, particularly visual communication derived from rhetoric. Rhetorical criticism includes…

  17. The Rhetorical Making of the Asian/Asian American Face: Reading and Writing Asian Eyelids


    Sano-Franchini, Jennifer


    In The Rhetorical Making of the Asian/Asian American Face: Reading and Writing Asian Eyelids, I examine representations of East Asian blepharoplasty in online video in order to gain a sense of how cultural values change over time. Drawing on scholarship in and around rhetorical theory, cultural rhetorics, Asian American rhetoric, cultural studies, Asian American studies, and postcolonial theory alongside qualitative data analysis of approximately fifty videos and the numerous viewer comments ...

  18. Stock Issues in Aristotle's Rhetoric (United States)

    Harpine, Bill


    Defines "stock issue" by the manner in which they function in Aristotle's theory, reviews examples of modern theories of stock issues, examines previous investigations of the "Rhetoric," and analyzes Aristotle's approach to this aspect of argumentation. (MH)

  19. The Imperial Style: Rhetorical Depiction and Queen Victoria's Diamond Jubilee. (United States)

    Andrews, James R.


    Contributes to scholarship advancing the understanding of human communication by examining a powerful set of imperialist symbols that have a lingering impact on the British national psyche. Investigates the Queen's Diamond Jubilee speech and the performative rhetoric of the Jubilee celebration itself, to illustrate how rhetorical depiction may…

  20. Judgment, Probability, and Aristotle's Rhetoric. (United States)

    Warnick, Barbara


    Discusses Aristotle's five means of making judgments: intelligence, "episteme" (scientific knowledge), "sophia" (theoretical wisdom), "techne" (art), and "phronesis" (practical wisdom). Sets Aristotle's theory of rhetorical argument within the context of his overall view of human judgment. Notes that…

  1. Burke, Nietzsche, Lacan: Three Perspectives on the Rhetoric of Order. (United States)

    Thomas, Douglas


    Examines the complex relationship between rhetoric and order in the works of Kenneth Burke, Friedrich Nietzsche, and Jacques Lacan. Argues for three differing, yet complementary, views of rhetoric and order, each having a corresponding epistemology and axiology. Concludes with an analysis of the construction of order in Thomas Hobbe's…

  2. The Rhetoric of Popular Science Texts. "Scientific American" Magazine as Typical Example


    Lichański, Jakub Z.


    The aim of the study is to describe the relationship between rhetoric and popular science texts. Scientific American magazine is taken as an example. In conclusion, the author suggests that the rhetoric of popular science texts rests on the presentation of the problem, avoiding controversy in the presentation of research issues, avoiding modal forms, the use of multiple elements of visual rhetoric. This article contains brief historical information about the development of...

  3. Between grammar and rhetoric : Dionysius of Halicarnassus on language, linguistics, and literature

    NARCIS (Netherlands)

    Jonge, Casper Constantijn de


    The Greek rhetorician and historian Dionysius of Halicarnassus was active in Rome at the end of the first century BC. In his rhetorical writings, he analyses the styles of classical Greek orators, historiographers and poets, including Homer, Lysias, Isocrates, Demosthenes and Thucydides. Dionysius

  4. The spatial rhetoric of Gustav Zeiller's popular anatomical museum. (United States)

    Fakiner, Nike


    This article focuses on the public experience of science by studying the exhibition practice of a small popular anatomy museum. The owner, Gustav Zeiller, a little-known German model maker and entrepreneur, opened his private collection in Dresden in 1888 with the aim of providing experts and laymen alike with a scientific education on bodily matters and health care. The spatial configuration of his museum environment turned the wax models into didactic instruments. Relying on the possible connexion between material culture studies and history of the emotions, this article highlights how Zeiller choreographed the encounter between the museum objects and its visitors. I argue that the spatial set up of his museum objects entailed rhetorical choices that did not simply address the social utility of his museum. Moreover, it fulfilled the aim of modifying the emotional disposition of his intended spectatorship. I hope to show that studying the emotional responses toward artefacts can offer a fruitful approach to examine the public experience of medicine.

  5. A Rhetorical Analysis of Village

    DEFF Research Database (Denmark)

    Andersen, Lars Pynt


    The award-winning TV spot Village is a creative example of NGO advertising using condensed visual stprytelling. The spot is analysed using rhetorical concepts and communication theory, and potential effects are discused in relation to contexts, strategy and communication ethics....

  6. Of Brains and Rhetorics. (United States)

    Walker, Jeffrey


    Revisits the hemisphericity theory of the 1970s and the revised and less familiar accounts that emerged in the 1980s. Argues that neither the older nor the newer psychobiological accounts of mind support the Neoclassical/Romantic claims. Contends that these accounts are more congenial to an Aristotelian theory of mind and rhetoric. (RS)

  7. Theoretical Proposal for Pragmatic-Rhetorical Analysis of Argument in the Tourist Guide

    Directory of Open Access Journals (Sweden)

    MSc. Iliana Rosabal-Pérez


    Full Text Available The purpose of the article is to present a useful theoretical proposal for the analysis of argumentation within the guidebook genre. The study perspective is supported on the rhetorical-pragmatic perspective of argumentation provided by some authors as well as the theoretical models applied to the study of persuasion in guidebooks suggested by Adam/Bonhomme (1997, Hernández-Santaolalla and Cobo-Durán (2010. The analysis of argumentation in this kind of text must consider a tactical and strategic view of  the rhetorical actions; that is to say, not to abstain from the elocution traditional examination since argumentation is an essential devise obtainable in the whole test. Keywords: rhetorical, argumentation, guidebook, rhetorical operations, topical.

  8. Aristotelian Causal Analysis and Creativity in Copywriting: Toward a Rapprochement between Rhetoric and Advertising (United States)

    Marsh, Charles


    Advertising may be the most pervasive form of modern rhetoric, yet the discipline is virtually absent in rhetorical studies. This article advocates a mutually beneficial rapprochement between the disciplines--both in academe and the workplace. Rhetoric, for example, could help address an enduring lacuna in advertising theory. Persuasive…

  9. The power of rhetoric and the rhetoric of power: Exploring a tension within the Obama presidency

    Directory of Open Access Journals (Sweden)

    Rob Kroes


    Full Text Available When Barack Obama acceded to the Presidency of the United States he held out the promise of a new beginning. As a master of political rhetoric he had spoken of a new start following the dismal years of the Bush administration. He would take America back to its inspirational creed of freedom and democracy. He augured a break with policies infringing on civil liberties and government under the law. Once in office, though, the power of rhetoric that had carried him into the White House ran into the hard reality of political rule under conditions of ongoing wars in far-away countries and the threat of terrorism, lurking at home and abroad. This chapter will explore how well President Obama managed to preserve democratic freedoms at home while fighting terrorism.

  10. The Rhetorical Goddess: A Feminist Perspective on Women in Magic

    Directory of Open Access Journals (Sweden)

    Bruns, Laura C.


    Full Text Available Although female magicians have existed since the rise of entertainment magic, women have faced difficulty in entering the “fraternity” of the magic community. As an art form largely based around persuasion, it is useful to study the performance of magic as a text. It is additionally useful to study female magicians within this context of rhetoric. Not only will examining the rhetoric of female magicians provide insights on the rhetoric of women in this unique arena, but also of women in a historically gendered and underrepresented field. Research into this area may disclose other details regarding the communicative differences between women and men and how communication is adapted within a gendered communication paradigm.

  11. “Abba” revisited: merging the horizons of history and rhetoric ...

    African Journals Online (AJOL)

    This study uses the “Abba” metaphor to demonstrate the New Rhetoric model of metaphor as a tool to understand Paul's rhetorical purpose in using metaphors. By looking closely at the theme (i.e., the idea the author tries to convey) and phoros (i.e., the picture the author uses to convey the idea). From a historical ...

  12. Rhetorical Numbers: A Case for Quantitative Writing in the Composition Classroom (United States)

    Wolfe, Joanna


    Contemporary argument increasingly relies on quantitative information and reasoning, yet our profession neglects to view these means of persuasion as central to rhetorical arts. Such omission ironically serves to privilege quantitative arguments as above "mere rhetoric." Changes are needed to our textbooks, writing assignments, and instructor…

  13. Genetic rhetoric: Science, authority, and genes (United States)

    Shea, Elizabeth Parthenia

    This dissertation is an analysis of how the cultural authority of genetics works through language. An analysis of the rhetorical construction of knowledge and authority in cultural contexts, the study is intended to contribute to a larger discussion aimed at keeping the intersections of science and culture within the realm of rhetoric, that is within the realm of communication and dialogue. Of special concern is the influence of genetic rhetoric on the cultural momentum of biological determinism to explain away social organization, class inequalities, racial differences, gender differences, and stigmatized behaviors by rooting them in the construct of the biological individual. This study separates questions of legitimacy from questions of authority and focuses on the way that authority of genetics works through language. With authority defined as the function of resisting challenges to legitimacy and/or power, the study consists of three parts. First, a historical analysis of the terms science, genetics, and gene, shows how these words came to refer not only to areas and objects of study but also to sources of epistemological legitimacy outside culture and language. The relationships between these words and their referents are examined in socio-historical context to illustrate how the function of signaling authority was inscribed in the literal definition of these terms. Second, introductory chapters of contemporary Genetics textbooks are examined. In these texts the foundations of legitimacy associated with genetics and science are maintained as the authors articulate idealized views of science and genetics in relation to society. Finally, articles in the popular press reporting on and discussing recent research correlating genetics and homosexuality are examined. The popular press reports of "gay gene" research serve as textual examples of figurative representations of genetics concepts shaping discourse about social issues. I argue that the cultural authority

  14. Muhammad Ali's Fighting Words: The Paradox of Violence in Nonviolent Rhetoric (United States)

    Gorsevski, Ellen W.; Butterworth, Michael L.


    While Muhammad Ali has been the subject of countless articles and books written by sports historians and journalists, rhetorical scholars have largely ignored him. This oversight is surprising given both the tradition of social movement scholarship within rhetorical studies and Ali's influential eloquence as a world renowned celebrity espousing…

  15. Producing Knowledge to Reduce Rhetorical Distance

    DEFF Research Database (Denmark)

    Kampf, Constance

    writers a larger public forum into which they can extend their identity. When the identity being extended represents a minority group, the web offers an opportunity for members of that group to engage mainstream ideology and work at reducing the rhetorical distance between their identity and mainstream......Producing Knowledge to Reduce Rhetorical Distance: Extending Identity and Engaging Mainstream Ideology via the Web Constance Kampf, Department of Research Knowledge Communication, Aarhus School of Business, Denmark McLuhan describes technologies as extensions -the wheel being an extension...... perceptions. This paper theorizes about ways in which the Internet can change the act of producing knowledge through the characteristics of speed and reach, allowing minorities to access a widespread audience much more easily than before the Internet. Access to a widespread audience, in turn, offers...

  16. Rhetoric of civil conflict management: United Nations Security Council debates over the Syrian civil war

    Directory of Open Access Journals (Sweden)

    Juraj Medzihorsky


    Full Text Available This paper introduces a spatial model of civil conflict management rhetoric to explore how the emerging norm of responsibility to protect shapes major power rhetorical responses to civil war. Using framing theory, we argue that responsibility to protect functions like a prescriptive norm, such that representing a conflict as one of (1 human rights violations (problem definition, implies rhetorical support for (2 coercive outside intervention (solution identification. These dimensions reflect the problem-solution form of a prescriptive norm. Using dictionary scaling with a dynamic model, we analyze the positions of UN Security Council members in debates over the Syrian Civil War separately for each dimension. We find that the permanent members who emphasized human rights violations also used intervention rhetoric (UK, France, and the US, and those who did not used non-intervention rhetoric (Russia and China. We conclude that, while not a fully consolidated norm, responsibility to protect appears to have structured major power rhetorical responses to the Syrian Civil War.

  17. The Rhetorical Illusions of News

    DEFF Research Database (Denmark)

    Peters, Chris; Broersma, Marcel


    ; and so on and so forth. In sum: the conditioned reaction on questions about ‘what journalism is good for’ tends to lead back toward familiar rhetorics and rationales. Journalism’s normative claims rely heavily upon these established modernist discourses which serve to affirm its essential role within...

  18. The Making of Informed Choice in Midwifery: A Feminist Experiment in Care. (United States)

    MacDonald, Margaret E


    This paper is about the clinical principle of informed choice-the hallmark feature of the midwifery model of care in Ontario, Canada. Drawing on ethnographic history interviews with midwives, I trace the origins of the idea of informed choice to its roots in the social movement of midwifery in North America in the late 1960s and 1970s. At that time informed choice was not the distinctive feature of midwifery but was deeply embedded what I call midwifery's feminist experiment in care. But as midwifery in Ontario transitioned from a social movement to a full profession within the formal health care system, informed choice was strategically foregrounded in order to make the midwifery model of care legible and acceptable to a skeptical medical profession, conservative law makers, and a mainstream clientele. As mainstream biomedicine now takes up the rhetoric of patient empowerment and informed choice, this paper is at once a nuanced history of the making of the concept and also a critique of the ascendant 'regime of choice' in contemporary health care, inspired by the reflections of the midwives in my study for whom choice is impossible without care.

  19. Persuading through pity and fear: Aristotle’s account of the emotions in the Rhetoric

    Directory of Open Access Journals (Sweden)

    Espen Andrè Lauritzen


    Full Text Available The aim of this paper is to examine what has commonly been perceived as a discrepancy between the generally pragmatic or amoral tone of the Rhetoric and Aristotle’s preoccupation with normative questions elsewhere in his works, including in the opening chapter of the Rhetoric itself. I suggest an interpretation that allows for this discrepancy to be avoided. When Aristotle warns against emotional influence in Rhetoric 1.1, this statement must be seen in context with his critique of previous writers of rhetorical handbooks. By looking at other historical sources to the rhetorical practice that Aristotle appears to criticize, we can better understand what the critique is really about. I argue that this historical context makes plausible an understanding of Aristotle’s critique as being directed towards a specific practice in the contemporary judicial practice, namely, that of trying to influence emotionally by means that are foreign to the argument. My main sources in establishing this historical context are Plato’s Apology and Lycurgus’ Against Leocrates. Reading Aristotle’s text in light of the judicial practice of the time offers an alternative understanding ridding us of the apparent contradiction. I suggest that it is the manner in which the emotional influence is made that is is essential. What Aristotle is warning against is emotional influence that is foreign to the subject matter; the critique is directed against influencing through establishing ethos or producing pathos without this having any con­nection to logos. By seeking a reading where the emotions can be understood as saying something genuine about the situation, something that without the emotions could not be properly understood, the apparent discrepancy in Aristotle can be resolved.

  20. Enacting Red Power: The Consummatory Function in Native American Protest Rhetoric. (United States)

    Lake, Randall A.


    Analyzes the American Indian Movement (AIM) with respect to (1) the role of tradition in AIM demands; (2) militant Indian rhetoric as a form of ritual self-address; (3) how Indian religious/cultural beliefs restrict the ability of language to persuade Whites; and (4) how militant Indian rhetoric fulfills its function. (PD)

  1. Rhetorical Inventions and Cultural Diversity--A Historical Approach: Aristotle and Confucius. (United States)

    Wang, Haixia

    While Aristotle treats the nature of rhetoric as philosophical, political/practical, and artistic/technical, Confucius views language use as philosophical and political/practical but not as artistic/technical, with the result that Confucius does not seem to offer as much as Aristotle does. In their essay "Refiguring Rhetoric as an Art:…

  2. Deliberative Democracy, Active Citizenship and Critical Culture: From Aristotle’s Rhetoric to Contemporary Political Philosophy

    Directory of Open Access Journals (Sweden)

    Francisco Arenas Dolz


    Full Text Available The aim of this paper is to defend an adequate reading of Aristotle’s deliberative rhetoric that allows us to understand practical rationalization as a process of interpretation of human actions. After the consideration of rhetoric as a general human ability that is indispensable for political coexistence, the impact of the Aristotelian rhetorical proposal is pressed, not just as a defense of the importance of rhetoric in a democratic society, but also as a novel attempt to understand what it means to speak of practical rationality.

  3. Review of Laurent Pernot, Epideictic Rhetoric : Questioning the Stakes of Ancient Praise.

    NARCIS (Netherlands)

    Kuin, Inger Neeltje Irene


    The French scholar Laurent Pernot has been at the forefront of the study of ancient rhetoric for over two decades. His standard work La Rhétorique dans l’Antiquité has been translated into four languages, including an English edition that I found very useful for the (undergraduate) classroom. Pernot

  4. Rhetoric and Public Address: Abstracts of Doctoral Dissertations Published in "Dissertation Abstracts International," January through June 1983 (Vol. 43 Nos. 7 through 12). (United States)

    ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL.

    This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 31 titles deal with a variety of topics, including the following: (1) the rhetoric of confrontation in Northern Ireland; (2) rhetorical arguments in public health regulations; (3) epideictic discourse in the founding of the…

  5. «Reader! Bruder!»: The Rhetoric of Narration and the Rhetoric of Reading

    Directory of Open Access Journals (Sweden)

    Federico Bertoni


    Full Text Available The paper deals with the relation of power established by narrative texts, exploring the many-sided field of articulation among the related subjects: the narrator as a subject of power, the text as a rhetorical device, and the reader as an ultimate guarantor of meaning. After a brief introduction on the “rebirth of rhetoric” in the second half of the Twentieth century, drawing attention to its links with Reader-response criticism, the paper  focuses on the “power of words” and analyzes three case-studies: Lolita by Vladimir Nabokov (1955, Money by Martin Amis (1984 and The Kindly Ones by Jonathan Littell (2006. These novels depend for their rhetorical effect on the invention of a special narrating voice and on the relationship that it establishes with the reader – an odd mixture of antagonism and complicity, seduction and persuasion. The reader is thus invoked as a brother, but an ambiguous and untrustworthy one, as archetypally described in last verse of the opening poem from Baudelaire’s Les Fleurs du mal: «hypocrite lecteur – mon semblable, mon frère».

  6. Internet Health and the 21st-Century Patient: A Rhetorical View (United States)

    Segal, Judy Z.


    Internet health--here, the public use of information Web sites to facilitate decision making on matters of health and illness--is a rhetorical practice, involving text and trajectories of influence. A fulsome account of it requires attention to all parts of the rhetorical triangle--the speaker, the subject matter, and the audience--yet most…

  7. Dedicated tool to assess the impact of a rhetorical task on human body temperature. (United States)

    Koprowski, Robert; Wilczyński, Sławomir; Martowska, Katarzyna; Gołuch, Dominik; Wrocławska-Warchala, Emilia


    Functional infrared thermal imaging is a method widely used in medicine, including analysis of the mechanisms related to the effect of emotions on physiological processes. The article shows how the body temperature may change during stress associated with performing a rhetorical task and proposes new parameters useful for dynamic thermal imaging measurements MATERIALS AND METHODS: 29 healthy male subjects were examined. They were given a rhetorical task that induced stress. Analysis and processing of collected body temperature data in a spatial resolution of 256×512pixels and a temperature resolution of 0.1°C enabled to show the dynamics of temperature changes. This analysis was preceded by dedicated image analysis and processing methods RESULTS: The presented dedicated algorithm for image analysis and processing allows for fully automated, reproducible and quantitative assessment of temperature changes and time constants in a sequence of thermal images of the patient. When performing the rhetorical task, the temperature rose by 0.47±0.19°C in 72.41% of the subjects, including 20.69% in whom the temperature decreased by 0.49±0.14°C after 237±141s. For 20.69% of the subjects only a drop in temperature was registered. For the remaining 6.89% of the cases, no temperature changes were registered CONCLUSIONS: The performance of the rhetorical task by the subjects causes body temperature changes. The ambiguous temperature response to the given stress factor indicates the complex mechanisms responsible for regulating stressful situations. Stress associated with the examination itself induces body temperature changes. These changes should always be taken into account in the analysis of infrared data. Copyright © 2017 Elsevier B.V. All rights reserved.

  8. The Greekless Reader and Aristotle's "Rhetoric." (United States)

    Conley, Thomas M.


    Discusses the inadequacy of translations of Aristotle's "Rhetoric," particularly three passages from the commonly used translation by Lane Cooper. The misleading nature of these passages is cited as a major cause for the lack of understanding of Aristotle. (JMF)

  9. Framing public governance in Malaysia : rhetorical appeals through accrual accounting.


    Ferry, L.; Zakaria, Z.; Zakaria, Z.; Slack, R.


    In government, the challenges of governance and anti-corruption are exacerbated by accounting not being fit for purpose. In developing countries, many governments adopt accrual accounting as a panacea. Drawing on Goffman's frame analysis, and rhetorical appeals to logic, credibility and emotion, this paper examines the adoption of accrual accounting in Malaysia. It was found accrual accounting has potential for keying governance and anti-corruption. However, rhetorical appeals that attempt to...

  10. A rhetorical analysis of apologies for scientific misconduct: do they really mean it? (United States)

    Souder, Lawrence


    Since published acknowledgements of scientific misconduct are a species of image restoration, common strategies for responding publicly to accusations can be expected: from sincere apologies to ritualistic apologies. This study is a rhetorical examination of these strategies as they are reflected in choices in language: it compares the published retractions and letters of apology with the letters that charge misconduct. The letters are examined for any shifts in language between the charge of misconduct and the response to the charge in order to assess whether the apology was sincere or ritualistic. The results indicate that although most authors' published acknowledgments of scientific misconduct seem to minimize culpability by means of the strategic use of language, their resulting ritualistic apologies often still satisfy in some way the accusers' (and thus their community's) concerns.

  11. Narratives and Values: The Rhetoric of the Physician Assisted Suicide Debate. (United States)

    Dysart, Deborah


    Argues that the function of medicine as an art and as a social institution is impeded when the rhetorical nature of its practice is ignored. Offers a case study of two texts widely cited as landmarks in the physician-assisted suicide debate of the 1990s, examining their rhetorical organization and its impact on their reception. (SR)

  12. A Rhetorical Criticism-Women's Studies Course: Exploring Texts and Contexts in the American Woman's Suffrage Movement. (United States)

    Elmes-Crahall, Jane

    An undergraduate course in rhetorical criticism at Wilkes University incorporated a major component on the rhetoric of the American Woman's Suffrage Movement. Considerable time was devoted to critiquing "traditional" approaches to rhetorical criticism from a feminist perspective and to questioning the appropriateness of various…

  13. Dimensions of a Substantive Rhetoric. (United States)

    Irwin, William Louis

    The author contends that man as a receiver of information is largely manipulated by the information sources. He proposes a system of substantive rhetoric, whereby we could perceive how past assumptive reasoning processes have allowed us to be manipulated and how these processes have originated outside rather than within ourselves. The author…

  14. Truth in politics : rhetorical approaches to democratic deliberation in Africa and beyond

    NARCIS (Netherlands)

    Salazar, P.J.; Osha, S.; Binsbergen, van W.M.J.


    Democracy is about competing "truths". This is why "rhetoric"- the study of public deliberation and the training in public debate and argumentation - is part of democracy in development. This volume acclimatizes "rhetoric" to the philosophical scene in South Africa, and more in general in Africa as

  15. Material Rhetoric: Spreading Stones and Showing Bones in the Study of Prehistory

    NARCIS (Netherlands)

    Van Reybrouck, D.; de Bont, R.; Rock, J.


    Since the linguistic turn, the role of rhetoric in the circulation and the popular representation of knowledge has been widely accepted in science studies. This article aims to analyze not a textual form of scientific rhetoric, but the crucial role of materiality in scientific debates. It introduces

  16. Aristotelian Rhetorical Theory as a Framework for Teaching Scientific and Technical Communication. (United States)

    Newman, Sara


    Describes an upper level rhetorical theory course for Scientific and Technical Communication majors (developed and taught by the author) that is grounded in Aristotle's "On Rhetoric" and in his understanding that effective communication is a systematic "tekhne"/art. Describes how the course uses Aristotle's work as a…

  17. The Art of Wondering: A Revisionist Return to the History of Rhetoric. (United States)

    Covino, William A.

    Reacting to the tradition which has reduced rhetorics to summaries of rules and principles, this book presupposes that Plato's "Phaedrus," Aristotle's "Rhetoric," and Cicero's "De Oratore" cannot be reduced to summary information or pedagogical advice. The book considers that these works, on the contrary, along with…

  18. The Methodology of Investigation of Intercultural Rhetoric applied to SFL

    Directory of Open Access Journals (Sweden)

    David Heredero Zorzo


    Full Text Available Intercultural rhetoric is a discipline which studies written discourse among individuals from different cultures. It is a very strong field in the Anglo-Saxon scientific world, especially referring to English as a second language, but in Spanish as a foreign language it is not as prominent. Intercultural rhetoric has provided applied linguistics with important methods of investigation, thus applying this to SFL could introduce interesting new perspectives on the subject. In this paper, we present the methodology of investigation of intercultural rhetoric, which is based on the use of different types of corpora for analysing genders, and follows the precepts of tertium comparationis. In addition, it uses techniques of ethnographic investigation. The purpose of this paper is to show the applications of this methodology to SFL and to outline future investigations in the same field.

  19. Rhetoric in visual arabic poetry: from the Mamluk period to the digital age

    Directory of Open Access Journals (Sweden)

    Eman Younis


    Full Text Available Rhetoric has been of great importance in philosophy, criticism and literature since Aristotle, through the Golden Age of Arabic studies and down to modern literary trends. Rhetoric is tightly bound with literary texts in all their manifestations and artistic, literary and analytic gradations. There are three aspects of rhetoric in every literary text of whatever type. One of these has to do with content, that is, with the author's ability to convince the receiver by alternately addressing his mind through logic and proofs and his heart by arousing in him feelings of desire and dread. This aspect of rhetoric is know in Arabic as ʿilm al-bayān (rhetoric in the strict sense. Another aspect concerns style, that is, a writer's ability to manipulate words and create novel linguistic modes through the use of metaphors, similes and other devices, which in Arabic is called ʿilm al-badīʿ ("the science of metaphors and good style". The third aspect concerns form, that is, the text's structure, its forms and icons. This is known as al-balāgha al-baṣriyya ("visual eloquence". Although there are various distinct types of balāgha ("eloquence, good style, rhetoric in the general sense", they all have one purpose, namely to affect the receiver in some way.

  20. The Rhetoric of "Unconditional Surrender" and the Decision to Drop the Atomic Bomb. (United States)

    Hikins, James W.


    Analyzes the decision to drop the atomic bomb from a rhetorical point of view, arguing that the bombs were launched because of an American commitment to a particular rhetoric that focused on the propaganda slogan "unconditional surrender." (PD)


    African Journals Online (AJOL)

    I.E Olaosun

    RHETORICAL STUDY OF CAR APPELLATIONS IN NIGERIA ... This paper analyses twenty-six appellations of some popular cars in Nigeria. ... technology. ..... Automatic effects of brand exposure on motivated behavior: how Apple makes you.

  2. The rhetoric of remix

    Directory of Open Access Journals (Sweden)

    Virginia Kuhn


    Full Text Available The affordances of digital technologies increase the available semiotic resources through which one may speak. In this context, video remix becomes a rich avenue for communication and expression in ways that have heretofore been the province of big media. Yet recent attempts to categorize remix are limiting, mainly as a result of their reliance on the visual arts and cinema theory as the gauge by which remix is measured. A more valuable view of remix is as a digital argument that works across the registers of sound, text, and image to make claims and provides evidence to support those claims. After exploring the roots of contemporary notions of orality, literacy, narrative and rhetoric, I turn to examples of marginalized, disparate artifacts that are already in danger of neglect in the burgeoning history of remix. In examining these pieces in terms of remix theory to date, a more expansive view is warranted. An approach based on digital argument is capable of accounting for the rhetorical strategies of the formal elements of remixes while still attending to the specificity of the discourse communities from which they arise. This effort intervenes in current conversations and sparks enhancement of its concepts to shape the mediascape.

  3. Toward a Rhetoric of Self-Representation: Identity Politics in Indian Country and Rhetoric and Composition (United States)

    Cushman, Ellen


    Scholars in rhetoric and composition have explored political issues of identity and language for some time; however, we have only begun to develop an understanding of why the identity politics of Native scholars are so different from other scholars of color and whites. Native scholars take considerable risks in composing identities--they can face…

  4. Making Women the Subjects of the Abortion Debate: A Class Exercise that Moves beyond "Pro-Choice" and "Pro-Life" (United States)

    Crawley, Sara L.; Willman, Rebecca K.; Clark, Leisa; Walsh, Clare


    In this article, the authors describe a classroom exercise designed to put women (and children and men) back at the center of the abortion debate, avoiding the standard rhetoric and engaging reflection on how everyone might find common political goals among the so-called pro-life and pro-choice sides. The exercise the authors offer in this article…

  5. Rhetorical Legitimacy, and the Presidential Debates. (United States)

    Lucaites, John Louis


    Explores the negative popular reaction to the 1988 Presidential Debates. Examines how these events function as ritualistic enactments of the , thus providing a rhetorical legitimacy for the electoral process in a system dedicated to . Suggests how the 1988 debates failed to satisfy that function. (MM)

  6. Joseph V. Denney, the Land-Grant Mission, and Rhetorical Education at Ohio State: An Institutional History (United States)

    Mendenhall, Annie S.


    This essay provides an account of The Ohio State University's (OSU) rhetoric department during the tenure of Joseph Villiers Denney, arguing that he appropriated and repurposed national trends in education and rhetoric in ways that complicate the narrative of rhetoric and composition's decline in the late nineteenth century. In this essay, the…

  7. Entrepreneurial orientation rhetoric in franchise organizations: The impact of national culture


    Watson , Anna; Dada , O. Lola; Wright , Owen; Perrigot , Rozenn


    International audience; This study examines the role of national culture on the entrepreneurial orientation (EO) rhetoric contained within franchisee recruitment promotional materials, where EO rhetoric is defined as the strategic use of words in organizational narratives to convey the risk taking, innovativeness, proactiveness, autonomy and competitive aggressiveness of the firm. The sample comprised 378 franchise organizations, in five different countries (Australia, France, India, South Af...

  8. Gorgias' Rhetoric: Epistemology, Doxa, and Style. (United States)

    Lyons, Gregory T.

    Gorgias' rhetoric can be explained in three parts: his sensory-based but non-empirical epistemology; his definitions of language as inherently deceptive and of "doxa" as the only "knowledge" communicable; and his antithetical style, which reproduces the necessary negotiation of understanding in the world. Gorgias' epistemology…

  9. The Death of a Rhetorical Vision: Disciples of Christ and Social Change. (United States)

    Hensley, Carl Wayne

    The Disciples of Christ, an indigenous American religious movement born on the frontier, grew rapidly until early in the twentieth century. Its growth was based on a rhetorical vision that offered a plausible interpretation of the data of the senses and accounted for developments in human activity and conditions. That rhetorical vision was linked…

  10. Virtuosity as Rhetoric: Agency and Transformation in Paganini's Mastery of the Violin. (United States)

    Palmer, David L.


    Contributes to scholarship on the rhetorical nature of human agency. Examines in detail a concert by Nicolo Paganini, the 19th-century violinist whose striking expressive force functioned rhetorically to expand ideas concerning music and human agency and to evoke a unique sense of "communitas" by embodying the ideals of the Romantic era.…

  11. The experimental psychology of attitude change and the tradition of classical rhetoric. (United States)

    Portolano, Marlana; Evans, Rand B


    Social psychologists might be surprised to learn that their discipline has been cut off from a vast and ancient family tree. The study of attitude change in the context of experimental social psychology began around 1918. It developed into a defined discipline in the 1930s and 1940s, particularly through the work of Carl Hovland and his associates. Unlike earlier specialties in experimental psychology, social psychology emerged well after the 19th-century split between psychology and philosophy in college curricula. Before this period of growth in empirical teaching and practice, the study of persuasion in classical rhetoric was a bedrock of higher education for more than 2000 years. Because of social psychology's late development in empirical science, there is a historical disconnect between experimental social psychology and its ancient philosophical counterpart, classical rhetoric. This article demonstrates similarities and differences between Hovland's findings and the theoretical groundings of classical rhetoric. We suggest areas where modern social psychology might benefit from a look at the older, more holistic theories of the art of rhetoric.

  12. Are we not experimenting then? : The rhetorical demarcation of psychology and common sense

    NARCIS (Netherlands)

    Derksen, M.

    Scientific disciplines need both autonomy and alliances with other cultural groups. In order to achieve these twin goals, scientists have to engage in boundary rhetoric and popularize the demarcation of their discipline. In the case of psychology in particular such rhetoric involves a paradoxical

  13. Organizational Rhetoric in the Prospectuses of Elite Private Schools: Unpacking Strategies of Persuasion (United States)

    McDonald, Paula; Pini, Barbara; Mayes, Robyn


    The way in which private schools use rhetoric in their communications offers important insights into how these organizational sites persuade audiences and leverage marketplace advantage in the context of contemporary educational platforms. Through systemic analysis of rhetorical strategies employed in 65 "elite" school prospectuses in…

  14. Tensions between rhetoric and practice in entrepreneneurship education

    DEFF Research Database (Denmark)

    Robinson, Sarah; Blenker, Per


    Promoting entrepreneurialism, enterprise and entrepreneurial behaviour is a goal shared by many governments. European policy rhetoric strongly supports the promotion of entrepreneurial, creative and innovation skills in all disciplines and the cultivation of entrepreneurial mindsets. The transfor......Promoting entrepreneurialism, enterprise and entrepreneurial behaviour is a goal shared by many governments. European policy rhetoric strongly supports the promotion of entrepreneurial, creative and innovation skills in all disciplines and the cultivation of entrepreneurial mindsets...... of the entrepreneurial university coupled with the practice of entrepreneurship education as an opportunity to introduce radically new modes of knowing and learning that connotes to classical ideas of critique, self-organization, activism and emancipation. This discussion has relevance for what we as educators do...

  15. Rhetorical Moves in Problem Statement Section of Iranian EFL Postgraduate Students' Theses (United States)

    Nimehchisalem, Vahid; Tarvirdizadeh, Zahra; Paidary, Sara Sayed; Binti Mat Hussin, Nur Izyan Syamimi


    The Problem Statement (PS) section of a thesis, usually a subsection of the first chapter, is supposed to justify the objectives of the study. Postgraduate students are often ignorant of the rhetorical moves that they are expected to make in their PS. This descriptive study aimed to explore the rhetorical moves of the PS in Iranian master's (MA)…

  16. Know Yourself, Define Your Enemy: Presidential Rhetoric and American Strategic Culture (United States)


    declared the situation in Iran as an unusual and extraordinary threat to the national security, foreign policy and the economy of the United States. It...presidents will be examined using the case studies of Iran and North Korea. By using these two countries the examination of rhetoric against strategic...reality of the U.S. and has considerable implications for the future. 15. SUBJECT TERMS Rhetoric, Strategic Culture, Presidents, Iran , North Korea

  17. The Theory of Rhetorical Criticism: A Bibliography. (United States)

    Benoit, William L.; Moeder, Michael D.

    An updated version of a bibliography which appeared in a 1982 edition of "Rhetoric Society Quarterly," this 132-item bibliography is divided into books and articles and book chapters. The selections date from 1933 through 1989. (NKA)

  18. Construction and analysis of television news in Mexico: An approach from the rhetoric

    Directory of Open Access Journals (Sweden)

    Carlos González Domínguez


    Full Text Available Through the rhetoric (the art of persuasion, the first great communication theory, today rehabilitated, we can analyze the different aspects of language that are involved in the textuality of the television news. We understand for textuality the combinatorial analysis of the enunciation devices that take part in the rhetorical system of the speech production: invention, disposition, elocution, memory and action. In consequence, in this article, we will see how this combination (textuality as a whole produces sense from the rhetorical trilogy proposed by Aristotle: ethos-pathos-logos, ethical, pathetic and logical reasons for which men interact. Particularly we will put the accent in the disposition (exordium, narration, demonstration, elocution and epilogue, for we consider it to be the moment in which the enunciation devices more flagrantly express themselves. Rhetorics constitutes a powerful epistemological basis that allows us to understand the construction of the speeches, and, in the specific case here analyzed, the speech of the Mexican television news.


    African Journals Online (AJOL)

    Produced by SUN MedIA Bloemfontein ... contexts of Paul's diverse letters – with multiple social issues and different rhetorical .... peripheral, or things/words; the verba, rhetoric, “are the contingent .... language in the mouth of the apostle Peter.

  20. Indian Ability ("Auilidad de Indio") and Rhetoric's Civilizing Narrative: Guaman Poma's Contact with the Rhetorical Tradition (United States)

    Romney, Abraham


    The concept of the contact zone has been around for some time and deserves reconsideration. As a gesture toward this reevaluation and as an exploration of indigenous rhetoric, the author takes up Felipe Guaman Poma's "El primer nueva coronica y buen gobierno" (The First New Chronicle and Good Government), the text that Mary Louise Pratt…

  1. Reconsidering 'Set the People Free': Neoliberalism and Freedom Rhetoric in Churchill's Conservative Party. (United States)

    Freeman, James


    It is often assumed that 'Hayekian' or 'neoliberal' influences lay behind Conservative attacks on socialism in 1945 and subsequent calls to 'set the people free' in 1950 and 1951. This assumption has had consequences for our understanding of late-1940s Conservatism and for wider interpretations of post-war politics. Heeding recent calls to reconnect the inter-war and post-war parties and to pay closer attention to how opponents and contexts generate arguments, this article revisits senior Conservatives' rhetoric between 1945 and 1951 to break the link between neoliberal influence and freedom rhetoric. First, it argues that the rhetoric of 1945 was derived from a distinctly Conservative lineage of interwar argument and reflected strategies developed before the publication of F. A. Hayek's 'The Road to Serfdom'. Second, it demonstrates that senior Conservatives' emancipatory rhetoric in opposition after 1945 was neither a simple continuation of these themes nor primarily a response to the public's growing antipathy towards rationing and controls. Rather, such rhetoric was a complex response to Britain's immediate economic difficulties and the political challenges presented by austerity. Finally, the article sheds new light on the strategy that governed the party's campaigns in 1950 and 1951. Churchill and others' calls to 'set the people free' stemmed from a belief that the rhetorical opportunity lay in reconciling liberty with security. In that sense, the leadership had moved beyond begrudging compromises with the 'Attleean settlement' and was instead attempting to define a new identity within the parameters of the welfare state. © The Author [2017]. Published by Oxford University Press. All rights reserved. For Permissions, please email:

  2. Rhetorical impression management in the letter to shareholders and institutional setting : A metadiscourse perspective

    NARCIS (Netherlands)

    Aerts, Walter; Yan, Beibei


    Purpose Using composite style measures of the letter to shareholders, we elaborate dominant rhetorical profiles and qualify them from an impression management perspective. In addition, we examine how institutional differences affect rhetorical profiles by comparing intensity and contingencies of

  3. "Aggiornamento" and the American Catholic Bishops: A Rhetoric of Institutional Continuity and Change. (United States)

    Jablonski, Carol J.


    Analyzes 140 pastoral letters issued by the American Catholic bishops before, during, and after Vatican II (1947 through 1981). Suggests that doctrinal rhetoric has a tremendous capacity to endure accelerated social and institutional change, and that the rhetorical impact of Vatican II was quickly institutionalized in the public communications of…

  4. Complicating the Rhetoric: How Racial Construction Confounds Market-Based Reformers' Civil Rights Invocations (United States)

    Hernández, Laura E.


    Reformers today maintain the use of civil rights rhetoric when advocating for policies that address educational inequity. While continuing the legacy of earlier civil rights activists, the leaders invoking this rhetoric and the educational platforms they promote differ greatly from previous decades. Not only does this new crop of reformers differ…

  5. "The City": The Rhetoric of Rhythm. (United States)

    Medhurst, Martin J.; Benson, Thomas W.


    Case study of Ralph Steiner and Willard Van Dyke's classic documentary, "The City," a work of cinematic art and a record of the problems confronting urban planners. Discusses how the film builds a rhythmic pattern through dramatic structure, image content and composition, editing, music, and narration to enhance its rhetorical appeal. (JMF)

  6. Materiality, Symbolicity, and the Rhetoric of Order: "Dialectical Biologism" as Motive in Burke. (United States)

    Engnell, Richard A.


    Considers how the work of Kenneth Burke has recently been critiqued for its lack of attention to the role of non-symbolic motivation in rhetoric. Describes Burke's contributions as a "dialectical biologism" that sets forth a system of five symbolic/material dialectics that undergird all rhetorical appeal. Suggests that the most effective…

  7. At the Head of Theoretical Disciplines, Rhetoric Besieges Advertising

    Directory of Open Access Journals (Sweden)

    Costin Popescu


    Full Text Available Advertising is a field of human activity whose components are studied by numerous disciplines. There is a risk, then, to see the theoretical interest for this field crumble; in order to acquire a general view of it, we need – above researches conducted with the support of conceptual apparatuses of disciplines as sociology, mythology, psychology, ethology, visual communication, etc. – unifying points of view, offered by formal disciplines as rhetoric, semiotics, etc. The study of specific advertising messages will help us catch a glimpse of both proportions and stakes of the matter; leading the interdisciplinar approach, rhetoric can hope to “tame” the complexity of the advertising discourse.

  8. Divinacija prieš Cecilijų Cicerono retorikos kontekste. Divinatio in Caecilium in the context of Cicero’s rhetoric

    Directory of Open Access Journals (Sweden)

    Audronė Kučinskienė


    Full Text Available In the well known episode in the Divination against Caecilius (Divinatio in Caecilium 27–46, Cicero, assuming the role of a teacher, expounds issues of rhetoric to his opponent. In this article the following points are examined: 1 the relation of this episode to the theory of rhetoric of the time, as represented in the unknown author’s Rhetorica ad Herennium and Cicero’s De inventione, which he wrote as a young man; 2 the repercussions of this episode in Cicero’s later works of rhetoric; 3 the relation of this episode to the other speeches against Verres.In Div. Caec. 27–46, Cicero does not try to set forth his material systematically and sequentially, as it is customary in rhetorical treatises, but directs his attention first at the moral qualities of a good orator, as well as on his education and the innate personal traits that form a perfect orator. This allows us to connect the Divination against Caecilius with Cicero’s later treatises on rhetoric, in particular De oratore. Being a supporter of philosophical rhetoric, Cicero disdains the traditional Hellenistic manuals that expound rhetorical technique. He does not try to teach these things – which would be the aim of a rhetoric manual – but he presumes that his audience would understand them from the small hints about the topics that must be recognised as coming from the school of rhetoric. Such a stance corresponds well to the spirit of the treatise De oratore: in that work, Cicero does not teach rules and does not explain rhetorical technique either, but, having mastered these things perfectly himself, he addresses his work to those readers who know the art of rhetoric and who would certainly recognise and appreciate the hints on the art of rhetoric, which are scattered through the text rather than explicitly demonstrated.In the episode Div. Caec. 27–46, Cicero uses va­rious rhetorical figures copiously and inventively. It is obvious that, in explaining the issues of

  9. Toward a reconceptualization of "choice": challenges by women at the margins. (United States)

    Luthra, R


    It has been suggested that recent first world and third world feminist movements have gained impetus from a shared emphasis on "body politics" (abortion, rape, and domestic violence). It has been made clear by other writers, however, that first and third world women (including women of color in the first world) have very different conceptions of which policies and practices should be pursued to change their reproduction experiences (because the overriding experiences of their entire lives are so very different). Likewise, the concept of "the right to choose" has been challenged on the grounds that it ignores the external conditions (such as economics) which, in fact, dictate "choice." Eugenics also influences which "choices" are promoted among populations considered "undesirable." The dilemmas associated with reproductive choices are further highlighted by debate about the use of amniocentesis in India for sex determination and female feticide. At the center of this debate is whether calling for a ban on this practice would support or violate a woman's choice. The rhetoric of choice arose in the first place because women who wanted to end a pregnancy had "no choice" but to seek illegal abortions. However, working class women and Black women in the US object to the narrowness in the abortion rights agenda dictated by the use of this term. To assert women's "choice" absolves all others of the responsibility for a pregnancy. The "choice" concept is also vulnerable to political manipulation. "Choice" also evades ethical problems such as sex selection. Disabled feminists have also pointed out that it is as important to create conditions which include "the choice to have a disabled child" as it is to choose not to be a mother. Can feminists oppose the selective abortion of female fetuses while leaving the choice to abort a defective or unwanted fetus of either sex up to the mother? Objection to sex determination can be categorized as consequentialist (based on various

  10. Science, economics, and rhetoric: environmental advocacy and the wolf reintroduction debate, 1987-1999 (United States)

    Dayle C. Hardy-Short; C. Brant Short


    This paper examines the arguments employed in the debate over reintroduction of wolves into Idaho, Montana, and the Yellowstone National Park Ecosystem; and in Arizona and New Mexico. The study reviews common rhetorical themes used by advocates and opponents of wolf reintroduction and identifies a significant rhetorical shift in the debate. Advocates opposed to wolf...

  11. Hierarchical Rhetorical Sentence Categorization for Scientific Papers (United States)

    Rachman, G. H.; Khodra, M. L.; Widyantoro, D. H.


    Important information in scientific papers can be composed of rhetorical sentences that is structured from certain categories. To get this information, text categorization should be conducted. Actually, some works in this task have been completed by employing word frequency, semantic similarity words, hierarchical classification, and the others. Therefore, this paper aims to present the rhetorical sentence categorization from scientific paper by employing TF-IDF and Word2Vec to capture word frequency and semantic similarity words and employing hierarchical classification. Every experiment is tested in two classifiers, namely Naïve Bayes and SVM Linear. This paper shows that hierarchical classifier is better than flat classifier employing either TF-IDF or Word2Vec, although it increases only almost 2% from 27.82% when using flat classifier until 29.61% when using hierarchical classifier. It shows also different learning model for child-category can be built by hierarchical classifier.

  12. Revealing the Mind of the Sage: The Narrative Rhetoric of the "Chuang Tzu." (United States)

    Kirkwood, William G.


    Argues that one of the formative texts of Taoism, the "Chuang Tzu," is worthy of study by rhetoric scholars because it reveals a unique approach to rhetoric in its attempt to disclose the mind of the sage not through logic but through intuition, and it shows how storytelling can acquaint people with previously unsuspected possibilities of thought…

  13. Mary Wollstonecraft, Margaret Fuller, and Angelina Grimke: Symbolic Convergence and a Nascent Rhetorical Vision. (United States)

    Huxman, Susan Schultz


    Invites rhetorical critics to reappraise the way they study discreet social movements and pay isolated tribute to woman's rights figures. Examines how Mary Wollstonecraft, Margaret Fuller, and Angelina Grimke each co-opted the ideational and stylistic rhetorical characteristics of pre-existing social movements (the enlightenment,…

  14. “Mine”. The Rhetoric of Abraham Kuyper

    NARCIS (Netherlands)

    Molendijk, Arie L.


    Abstract Even the critics of Dutch Reformed theologian, politician, and publicist Abraham Kuyper (1837–1920) acknowledge his great power of oratory. This essay examines the nature of Kuyper’s rhetoric in a mythopoetic perspective that sees its inspiration in a romantic understanding of artistic

  15. «Public Enemy»: from Lenin’s Rhetoric to Stalin’s Ideologeme

    Directory of Open Access Journals (Sweden)

    Olga U. Popova


    Full Text Available The article is focused on the problem of Soviet ideologeme of the enemy from within in the period of pre-war Stalinism. Stalin’s ideologeme is considered as consistent continuity with Lenin’s enemy rhetoric. The article discloses the development of Lenin’s enemy rhetoric, singles out stages of Stalin’s enemy ideologeme establishment as a part of official ideologic policy and analyses its features.

  16. “Show me thy glory” Sacred language and political rhetoric in Exodus 33:18-23

    Directory of Open Access Journals (Sweden)

    Osvaldo Luiz Ribeiro


    Full Text Available The text of the Hebrew Bible as instrument of rhetorical projection of political and theological conflicts in the horizon of its production. The objective is to analyze rhetorically Ex 33:18-23, applying at the pericope hermeneutical procedures of social-historical approach and rhetoric analysis, and intending to identify possible relationships between the narrative and the historical and social horizon of its production. As methodological steps, it was translated the Hebrew text from Ex 33:18-23, it was compared with the versions in Portuguese, it was analyzed rhetorically each section of the pericope and sought to identify the elements of contact between the narrative and the historical and social world-that produced it and serves as its semantic context. It was concluded that this is a critical and sarcastic text to priestly prerogatives that marked the political and social transformation of Judah after the Babylonian captivity. The narrative rhetorical strategy is, in the form of a request to the deity, to isolate the priestly postulated in v. 18, confronting it in v. 19-23 through three categorical denials by Yahweh.

  17. Ma ka Hana ka 'Ike (In the Work Is the Knowledge): Kaona as Rhetorical Action (United States)

    McDougall, Brandy Nalani; Nordstrom, Georganne


    Malea Powell's description of composition and rhetoric's scholarship on American Indian texts echoes assertions made by Scott Richard Lyons, who writes that while the literature of the past decade demonstrates the discipline's efforts at including Native ways of knowing in scholarly discussions and classroom curricula, representations of Native…

  18. Lingual rhetoric paradigm as integrative research prism in philological science

    Directory of Open Access Journals (Sweden)

    Аlexandra A. Vorozhbitova


    Full Text Available The article characterizes the lingual rhetoric paradigm as an integrative approach in philology based on three crossing categorical ranges: 1 the ideological aspects of a speech act (ethos, logos, pathos; 2 the phases of the universal ideospeech cycle «from a thought to a word» (invention, disposition (arrangement, elocution (style as the technology of discourse process; 3 the structural levels of a lingual identity (associative verbal network, thesaurus, pragmaticon as the producer of discourse, the carrier of ideology. Hence there are three groups of lingual rhetoric parameters: ethos motivational dispositive, logos thesaurus inventive, pathos verbal elocutive.

  19. Liberal or Conservative? Genetic Rhetoric, Disability, and Human Species Modification

    Directory of Open Access Journals (Sweden)

    Christopher F. Goodey


    Full Text Available A certain political rhetoric is implicit and sometimes explicit in the advocacy of human genetic modification (indicating here both the enhancement and the prevention of disability. The main claim is that it belongs to a liberal tradition. From a perspective supplied by the history and philosophy of science rather than by ethics, the content of that claim is examined to see if such a self-description is justified. The techniques are analyzed by which apparently liberal arguments get to be presented as “reasonable” in a juridical sense that draws on theories of law and rhetoric.

  20. Philosophical rhetoric and sophistical dialectic: some implications of Plato’s critique of rhetoric in the Phaedrus and the Sophist

    NARCIS (Netherlands)

    Wagemans, J.H.M.; Blair, J.A.; Farr, D.; Hansen, H.V.; Johnson, R.H.; Tindale, C.W.


    My PhD research concentrates on the philosophical backgrounds of the relationship between dialectic and rhetoric. In order to pinpoint the discord between both disciplines, I studied their genesis and early history. In this paper, some characteristics of both disciplines will be outlined by

  1. Cooperative rhetoric question in contemporary Persian literature

    Directory of Open Access Journals (Sweden)

    Mostafa Dashti ahangar


    Finally some samples of cooperative rhetoric question in current literature will be presented. It should be noted that the goal of these samples is to be more familiar with the subject matter and not the analysis of current literal texts; because it needs more time and study.

  2. Rhetoric and Educational Policies on the Use of History

    Directory of Open Access Journals (Sweden)

    Jessie Y. Y. Wong


    Full Text Available This article attempts to review the rhetoric and the educational policies on the use of history for citizenship education from 1880-1990 in England. In many instances, the rhetoric served as powerful tools to gain the support of educational authorities, namely, the Board of Education, Ministry of Education and Examination Boards. Their support was reflected in the change of educational policies and school syllabi that followed. This study shows that there was strong and consistent widespread rhetoric on history's contribution to citizenship education throughout the century, neither stopped by the two great wars nor impeded by the challenge of social studies as a citizenship subject after the Second World War. Instead it was challenged by the discipline itself in the early 1980s when some historians began to doubt the "new" history on the ground that the "real" history was being devalued. Consequently, there was evidence that the "new" history did not take off widely. In many schools, history was taught for its own sake. Its value for the education of modern citizenship was not being emphasised. This article ends with the argument that under the environment of the National Curriculum, first implemented in the country in 1989, history still claims its relevance for citizenship education.

  3. Deliberative Rhetoric as a Step in Organizational Crisis Management: Exxon as a Case Study. (United States)

    Johnson, Darrin; Sellnow, Timothy


    Explains that when organizations face crises, their rhetorical response often follows two steps: assessment of causes leading to the crisis, and a search for potential solutions and preventive measures for the future. States that epideictic rhetoric designed to sustain or regain the organization's reputation is effective in both steps. Examines…

  4. "A Hedge against the Future": The Post-Cold War Rhetoric of Nuclear Weapons Modernization (United States)

    Taylor, Bryan C.


    Rhetoric has traditionally played an important role in constituting the nuclear future, yet that role has changed significantly since the declared end of the Cold War. Viewed from the perspectives of nuclear criticism and postmodern theories of risk and security, current rhetoric of US nuclear modernization demonstrates how contingencies of voice…

  5. Hugh Blairs Lectures on Rhetoric and Belles Lettres

    DEFF Research Database (Denmark)

    Schatz-Jakobsen, Claus


    Artiklen nærlæser dekonstruktivt dele af den skotske retorikprofessor Hugh Blairs Lecures on Rhetoric and Belles Lettres (1783) og påviser splittelsen mellem to vidt forskellige retorik- og liltteraturhistoriske interesser, neoklassicistiske vs. romantiske....

  6. Doing Televised Rhetorical Analysis as a Means of Promoting College Awareness in a Target Market. (United States)

    Schnell, Jim

    This paper describes aspects of doing televised rhetorical analysis as they relate to the promotion of college awareness in a particular target market. Considerations in the paper include variables that most professors encounter in their efforts to address the "service" expectations of their employment and how these variables can be…

  7. Friendship and War: True Political Art as the Alliance of Philosophy and Rhetoric in Plato’s Gorgias

    Directory of Open Access Journals (Sweden)

    Nicolás Parra


    Full Text Available The paper explores the relation between philosophy and rhetoric from a new perspective by highlighting the dramatic nature of the dialogue and paying attention not only to what is said about philosophy and rhetoric but also to what is shown, especially through Gorgias’ intervention throughout the dialogue in order to save a community of dialogue that inquires into the good and the just. This re-conception of the relation between philosophy and rhetoric implies a re-conception of the practice of politics itself, rooted in a philosophy concerned with turning individual souls toward the good and a rhetoric that motivates individuals to be turned in the same direction by the words of others.

  8. Critical Race Theory, Policy Rhetoric and Outcomes: The Case of Muslim Schools in Britain (United States)

    Breen, Damian


    The expansion of state-funded Muslim schools in Britain since 1998 has developed against a backdrop of sustained public political rhetoric around the wider position of British Muslims in both political and educational contexts. This article explores the public policy rhetoric around Muslim schools under New Labour and the subsequent Coalition and…

  9. Toward a Rhetoric for English Department Curricular Debates. (United States)

    Bialostosky, Don


    Identifies the ideas of the good that organize the professional lives of English college faculty. Discusses how these ideas should help faculty to constitute their departments, colleagues, and students. Applies insights from Aristotle's "Rhetoric" to departmental discussions. (HB)

  10. Attributing Rhetorical Agency in a Crisis of Trust

    DEFF Research Database (Denmark)

    Hoff-Clausen, Elisabeth


    Digital media offer innovative ways of resolving crises of trust. This essay discusses a campaign that aimed to rebuild public trust in banks during the financial crisis. The campaign reflected a strategy (well-known in conflict resolution) that is best described as an online exercise in active...... listening. The essay discusses the potential of such a campaign and argues that in a crisis where rhetorical agency is impaired due to declining trust, corporations that engage in public listening may communicate acknowledgment and openness to change. However, in order to realize this potential, the public...... must be entrusted with a meaningful role as contributor to the campaign in the discursive and technical design of the medium of interaction. In the case studied, the campaign texts explicitly invited participation, but implicitly restrained the rhetorical agency of the public. This undermined...

  11. Textual Self-branding: the Rhetorical Ethos in Mallarmé’s Divagations

    Directory of Open Access Journals (Sweden)

    Arild Michel Bakken


    Full Text Available This article examines, from a rhetorical perspective, the textual presence of the auctorial figure in Mallarmé’s collection of prose writings, Divagations. It challenges the traditional and structuralist idea of Mallarmé as a poet eager to exclude his own persona from his work, and even as the initiator of the “death of the author.” Recent Mallarméan studies have been shifting the field’s attention away from the myth of the ivory tower to focus on the poet’s social project as it appears in the Divagations. Such a project presupposes a rhetorical commitment, and thus an auctorial presence in the text. The question that is raised here is then what role the figure of the poet plays in Mallarmé’s rhetorical strategy. A close rhetorical analysis of the Divagations reveals that the poet constantly, although discreetly, writes his own persona into the text. Throughout the Divagations, Mallarmé deploys much effort to give his persona qualities likely to win the support of his audience. It is argued that this manifest ethos preoccupation has a double function. The rhetorically efficient image of the poet is obviously intended to add authority to his social project. However, the poet’s constant cultivation of his textual figure shows that the ethos has gained a certain autonomy. An important preoccupation for the poet is in fact to brand himself as an author: contrary to the traditional idea of the absent poet, the auctorial figure seems to be one of the primary subjects of the Divagations. The argument thus invites us, in order to avoid overlooking this central aspect of Mallarmé’s project, to take the ethos perspective into account in any approach to Mallarmé’s prose work.

  12. Bibliography of Several Approaches to Rhetorical Criticism. (United States)

    Benoit, William L.; Moeder, Michael D.

    An illustrative rather than an exhaustive bibliography on approaches to rhetorical criticism, this update of an earlier publication lists more than 150 selections. The bibliography is divided into sections on: (1) discussions of the Burkean approach; (2) applications of the Burkean approach; (3) discussions of the fantasy theme approach; (4)…

  13. Didactics: From Classical Rhetoric to Kitchen-Latin (United States)

    Nordkvelle, Yngve Troye


    The article discusses the relationship between the ancient traditions of dialectics and rhetoric and the transformations they underwent through the Middle Ages and the Renaissance, particularly because of the emergence of Humanism. The French philosopher Pierre de la Ramee (1515-1572) played an essential role in this transformation. The logic…

  14. Intellectual Capital Statements -When Rhetoric meets Logic

    DEFF Research Database (Denmark)

    Krag, Lotte

    of logos, ethos and pathos and the technical rational approach implying that only one problem, one way and one mean exist. The rhetorical approach sees the world as co-construction and the media is here in the form of narratives. Traditional accounting follows the technical rational approach and the media...

  15. "Hiroshima, Mon Amour": From Iconography to Rhetoric. (United States)

    Medhurst, Martin J.


    This iconographic study of Resnais' classic film reconstructs the narrative structure of the film; identifies the various icons, images, sounds, and acts that constitute "marks" in time; and examines these marks to show how they function rhetorically to help interpret the central message or intrinsic meaning of the film. (PD)

  16. Rhetoric in the Estoria de Espanna of Alfonso el Sabio

    Directory of Open Access Journals (Sweden)

    Fraker, Charles F.


    Full Text Available The redactors of the two Alfonsine histories are perhaps moregrammatical than rhetorical; the free Castilian versions of their Latin originals aremore notable for their clarity than for their eloquence. The editors do, however,apply two figures of rhetoric routinely throughout their text, transitio and aetiologia.A few passages on the Estoria de Espanna go much further. Two narratives therefeature dramatic application of two Quintilianesque figures of amplification,comparatio and ratiocinatio. Other sections display a sort of quasi-classical prose,notable for its artful isocola and antitheses, and marked by a fine concern for proserhythm. This last feature might suggest that the compilers had some knowledgeof the ars dictaminis.

  17. A Defense of Ethical Relativism as Rhetorically Grounded. (United States)

    Brummett, Barry


    Reviews the philosophical stance of ethical relativism. Notes that relativism is sometimes accused of being caught between moral impotence and self-contradiction. Argues that grounding relative ethical values in rhetorical communication allows relativists to judge other cultures without inconsistency. (PD)

  18. The oral case presentation: toward a performance-based rhetorical model for teaching and learning

    Directory of Open Access Journals (Sweden)

    Mei Yuit Chan


    Full Text Available The oral case presentation is an important communicative activity in the teaching and assessment of students. Despite its importance, not much attention has been paid to providing support for teachers to teach this difficult task to medical students who are novices to this form of communication. As a formalized piece of talk that takes a regularized form and used for a specific communicative goal, the case presentation is regarded as a rhetorical activity and awareness of its rhetorical and linguistic characteristics should be given due consideration in teaching. This paper reviews practitioners’ and the limited research literature that relates to expectations of medical educators about what makes a good case presentation, and explains the rhetorical aspect of the activity. It is found there is currently a lack of a comprehensive model of the case presentation that projects the rhetorical and linguistic skills needed to produce and deliver a good presentation. Attempts to describe the structure of the case presentation have used predominantly opinion-based methodologies. In this paper, I argue for a performance-based model that would not only allow a description of the rhetorical structure of the oral case presentation, but also enable a systematic examination of the tacit genre knowledge that differentiates the expert from the novice. Such a model will be a useful resource for medical educators to provide more structured feedback and teaching support to medical students in learning this important genre.

  19. The oral case presentation: toward a performance-based rhetorical model for teaching and learning (United States)

    Chan, Mei Yuit


    The oral case presentation is an important communicative activity in the teaching and assessment of students. Despite its importance, not much attention has been paid to providing support for teachers to teach this difficult task to medical students who are novices to this form of communication. As a formalized piece of talk that takes a regularized form and used for a specific communicative goal, the case presentation is regarded as a rhetorical activity and awareness of its rhetorical and linguistic characteristics should be given due consideration in teaching. This paper reviews practitioners’ and the limited research literature that relates to expectations of medical educators about what makes a good case presentation, and explains the rhetorical aspect of the activity. It is found there is currently a lack of a comprehensive model of the case presentation that projects the rhetorical and linguistic skills needed to produce and deliver a good presentation. Attempts to describe the structure of the case presentation have used predominantly opinion-based methodologies. In this paper, I argue for a performance-based model that would not only allow a description of the rhetorical structure of the oral case presentation, but also enable a systematic examination of the tacit genre knowledge that differentiates the expert from the novice. Such a model will be a useful resource for medical educators to provide more structured feedback and teaching support to medical students in learning this important genre. PMID:26194482

  20. "The Deer Hunter": Rhetoric of the Warrior. (United States)

    Rushing, Janice Hocker; Frentz, Thomas S.

    A psychological/ritual model of criticism is used to examine the movie "The Deer Hunter" as a rhetorical event in which males undergo psychological change through their war and postwar experiences. The critical model depends on understanding a Jungian interpretation of the human psyche, the form and function of initiation rituals, and…

  1. "No Truer Truth" : Sincerity Rhetoric in Soviet Russia

    NARCIS (Netherlands)

    Rutten, E.; Dhooge, B.; De Dobbeleer, M.


    In contemporary discourse about human emotions, concerns about the sincerity of individuals, groups, and institutions thrive. This article thickens recent scholarship on sincerity rhetoric with an analysis of emotional regimes in Soviet Russia – a time and place where the notion of sincerity

  2. DOORS English--The Cognitive Basis of Rhetorical Models. (United States)

    Taylor, Karl K.


    The Development of Operational Reasoning Skills (DOORS) program at Illinois Central College is an interdisciplinary experiment that guides students from concrete to formal operational levels of thought to ensure that they understand the concepts and cognitive skills undergirding the rhetorical modes. (RL)

  3. Language, Rhetoric, and Politics in a Global Context: A Decolonial Critical Discourse Perspective on Nigeria's 2015 Presidential Campaign (United States)

    Ahmed, Yunana


    In this dissertation, I conceptualize a rhetorical and linguistic analysis of politics from a decolonial framework (Mignolo, 2011; Smith, 2012). My analysis draws on classical rhetoric (Aristotle, 2007), cultural rhetoric (Mao, 2014; Powell, et al., 2014; Yankah, 1995), and linguistics (Chilton, 2004) to reveal the different ways ideological and…

  4. The Rhetoric of Bonds, Alliances, and Identities: Interrogating Social Networks in Early Modern English Drama (United States)

    Cady, Christina J.


    The household and family have received considerable interest in studies of early modern English drama, but less attention has been paid to how writers represent intimate affective bonds on the stage. Emotion is intangible; yet many writers convincingly convey the intensity of emotional bonds through rhetoric. Rhetoric is a mainstay in…

  5. Liberal Party Politics, the South African War, and the Rhetoric of Imperial Governance. (United States)

    Mackley, Simon


    This article examines the imperial rhetoric of the Liberal Party during the South African War of 1899-1902, charting its use and development across five key controversies spanning the course of the conflict. Moving beyond traditional interpretations of the Liberal split as the product of competing visions of Empire and approaches to imperialism, this article argues for the need to recognize also the continuities within the imperial rhetoric of fin-de-siècle British Liberalism. Building on recent studies of political languages, it identifies how Liberal speakers from across the party operated within a rhetorical framework that emphasized three ideals of imperial governance: good government, self-government, and pluralism. In doing so, this article seeks to advance our understanding of the South African War as an episode in British party politics, demonstrating the complexity and nuance of the Liberal Party's response to the conflict. Furthermore, by undertaking an in-depth exploration of the rhetoric of imperial governance, this article highlights the Liberal response to the South African War as a case study for the reinvention and reiteration of both party and imperial languages in early twentieth-century Britain, with the potential to offer new insights into the political and imperial cultures of the period.

  6. A scientist's voice in American culture. Simon Newcomb and the rhetoric of scientific method. (United States)

    Moyer, A. E.

    Through close readings of Newcomb's (1835 - 1909) published and unpublished works, the author illuminates the ways this eminent astronomer used the "rhetoric of scientific method" to great effect. The book devides into three sections: an introduction to the rhetoric of scientific method, a core of ten central chapters on Newcomb's life and thought, and the concluding commentary on pragmatism and scientific method.

  7. Conspiracy Rhetoric: From Pragmatism to Fantasy in Public Discourse. (United States)

    Goodnight, G. Thomas; Poulakos, John


    Notes that conspiracy charges have come to characterize mainstream political drama. Analyzes dimensions of the Watergate scandal so that the manner in which conspiracy rhetoric unfolds in political drama may be better understood. (PD)

  8. Ideologija i retorika dizajna / Ideology and Rhetoric of Design

    Directory of Open Access Journals (Sweden)

    Jovana Ćika


    Full Text Available There isn’t one or the best definition of design, because design can be defined from various perspectives. Design has long been considered as a closed and individualistic discipline, which is astonishing compared to its interdisciplinary and domains that it covers. The paper does not answer the question about the design, rather it try to position design in the current theoretical practices. By asking a series of questions about areas that integrate the design itself (visual culture, visual grammar, visual communication, visual rhetoric and the rhetoric of images, design and cultural representation, design ideology, the ideology of designers, historical setting and the effects of artistic movements, creative industries, the social dimension, innovations and practices, communication I will try to prove that design is creative principle of visual culture.

  9. The Rhetoric of Globalization and Communication Education in ...

    African Journals Online (AJOL)

    This paper attempts an assessment of the various conceptual projections for the evaluation of the supposed derivations of globalization. The many scholastic discourses and some obviously identifiable fallacies are measured from rhetorical standpoint. The dictates of globalization suggest that every nation needs to ...

  10. Rhetoric in the Estoria de Espanna of Alfonso el Sabio

    Directory of Open Access Journals (Sweden)

    Charles F. Fraker


    Full Text Available The redactors of the two Alfonsine histories are perhaps more grammatical than rhetorical; the free Castilian versions of their Latin originals are more notable for their clarity than for their eloquence. The editors do, however, apply two figures of rhetoric routinely throughout their text, transition and aetiologia. A few passages on the Estoria de Espanna go much further. Two narratives there feature dramatic application of two Quintilianesque figures of amplification, comparatio and ratiocinatio. Other sections display a sort of quasi-classical prose, notable for its artful isocola and antitheses, and marked by a fine concern for prose rhythm. This last feature might suggest that the compilers had some knowledge of the ars dictaminis.

  11. Assigning Blame: The Rhetoric of Education Reform (United States)

    Hlavacik, Mark


    Despite a plethora of opinions on how to improve US education, a remarkable consensus has emerged that someone or something is to blame for the failures of the public school system, argues rhetoric scholar Mark Hlavacik in this new and insightful book examining the role of language and persuasion in the rise of the accountability movement.…

  12. [Carl Friedrich von Weizsäcker's language, rhetoric and habitus]. (United States)

    Hentschel, Klaus


    Carl Friedrich von Weizsäcker was not only an exceptional physicist, philosopher and peace scholar, but also a skilled and articulate speaker and a highly successful author. Dozens of his books were published in tens of thousands of copies despite their highly nontrivial content. This wide impact was only possible--this at least is one of the claims made in this paper--because of his sophisticated style and rhetorics. The analysis here is based on hand-picked samples from all kinds of Weizsäcker texts (talks, scientific and popular papers and books, poems and Limericks). Strangely enough, this interesting stylistic and rhetorical facet of his oeuvre has hitherto not been analyzed in any detail despite its crucial importance in the broad impact on his multifarious audience. My paper starts out from a collection of striking features of his language and structural specialties in his published talks and speeches, and explore findings from sound recordings and film tapes which offer further insight into his manner of emphasis, usage of pauses and intonation. On the basis of these stylistic traits and their often subcutaneous, but nevertheless clever rhetorics, I close with a few remarks on the habitus of this scholar and his positioning within the ensemble of German-speaking physicists of that generation.

  13. Material rhetoric: spreading stones and showing bones in the study of prehistory. (United States)

    Van Reybrouck, David; de Bont, Raf; Rock, Jan


    Since the linguistic turn, the role of rhetoric in the circulation and the popular representation of knowledge has been widely accepted in science studies. This article aims to analyze not a textual form of scientific rhetoric, but the crucial role of materiality in scientific debates. It introduces the concept of material rhetoric to understand the promotional regimes in which material objects play an essential argumentative role. It analyzes the phenomenon by looking at two students of prehistory from nineteenth-century Belgium. In the study of human prehistory and evolution, material data are either fairly abundant stone tools or very scarce fossil bones. These two types of material data stand for two different strategies in material rhetoric. In this article, the first strategy is exemplified by Aimé Rutot, who gathered great masses of eoliths (crudely chipped stones which he believed to be prehistoric tools). The second strategy is typified by the example of Julien Fraipont, who based his scientific career on only two Neanderthal skeletons. Rutot sent his "artifacts" to a very wide audience, while Fraipont showed his skeletons to only a few selected scholars. Unlike Rutot, however, Fraipont was able to monitor his audience's interpretation of the finds by means of personal contacts. What an archaeologist gains in reach, he or she apparently loses in control. In this article we argue that only those scholars who find the right balance between the extremes of reach and control will prove to be successful.

  14. Francis Bacon and the Historiography of Scientific Rhetoric. (United States)

    Zappen, James P.


    Reviews three twentieth-century interpretations of Francis Bacon's science and rhetoric: positivistic science and the plain style; institutionalized science and its more highly figured style; and democratic science. Presents the author's own interpretation, and concludes that each interpretation reflects different perceptions of the good of the…

  15. Imagination and the Pursuit of a Rational Rhetoric. (United States)

    Foster, David E.

    The works of certain rhetorical thinkers contain strategies directed at achieving assent or cooperation. Such writings demonstrate means by which readers' rational responses can be deliberately challenged and disrupted. While people often cite Aristotle's maxim "Man is a rational animal," critics have asserted that the statement…


    Directory of Open Access Journals (Sweden)

    Juliano Desiderato ANTONIO


    Full Text Available The aim of this paper is to describe the rhetorical structure of the argumentative answer genre in a corpus formed by 15 compositions of the winter vestibular of Universidade Estadual de Maringá. The instrument of analysis used in the investigation was RST (Rhetorical Structure Theory. The initial statement was considered the central unit of the argumentative answer. Most of the writers held evidence relation between the central unit (nucleus and the expansion (satellite. Evidence relation is interpersonal and the aim of the writers is to convince their addressees (in this case the compositions evaluation committee that their point is correct. Within the initial statement, the relation with higher frequency was contrast. Our hypothesis is that the selection of texts of the test influenced the applicants to present positive and negative aspects of the internet. In the higher level of the expansion text span, list is the most frequent relation because the applicants present various arguments with the same status. Contrast was the second relation with highest frequency in this same level. Our hypothesis is that the selection of texts of the test influenced the applicants to present positive and negative aspects of the internet as it happened in the initial statement. Within the 15 compositions, 12 had a conclusion. This part was considered a satellite of the span formed by the initial statement and its expansion. The relation held was homonymous.

  17. Identification and Consubstantiation in the 1988 California Primary Campaign Rhetoric of Jesse Jackson: A Burkeian Approach. (United States)

    Porter, Laurinda W.

    In 1988, Jesse Jackson was the second most successful candidate for the Democratic presidential nomination, finishing behind Michael Dukakis. While Jackson displayed extraordinary rhetorical talent and articulated a view of America unlike that of other candidates, little scholarly attention has been paid to his rhetoric. Examination of four of…

  18. Campaign rhetoric: A model of reputation


    Aragonés, Enriqueta; Postlewaite, Andrew


    We analyze conditions under which a candidate's campaign rhetoric may affect the beliefs of the voters over what policy the candidate will implement in case he wins the election. We develop a model of repeated elections with complete information in which candidates are purely ideological. Voter's strategies involve a credible threat to punish candidates that renege of their campaign promises, and in equilibrium all campaign promises are believed by voters, and honore...

  19. The Machiavellian Princess: Rhetorical Dramas for Women Managers. (United States)

    Koester, Jolene


    Examined popular self-help books to determine how they portray organizational life and the female manager. Concluded that their rhetorical vision of the female manager is superficial and that for the woman who participates in this view of organizational life, the books present incomplete, contradictory, and debilitating advice. (PD)

  20. Comments About The New Rhetoric Theory Of Chaïm Perelman

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    Veronica Calado


    Full Text Available This essay pretends to demonstrate how the issue of the interpretation of legal norms was treated in the New Rhetoric of Chaïm Perelman. The theory emerged in the 1950´s criticizing juridical positivism and bringing back the possibility of reinsertion of valuational matters in the application of the law. With the scope of not compromising legal predictability, notions like equity and reasonability where hitched to the concept. Furthermore, the essay aimed, with the collation of literary works about the theme, to analyze the possibility of applying the New Rhetoric theory in the Brazilian Legal Order, The method utilized was the critic- deductive.

  1. Communication situation and positioning in virtual meetings - rhetorical implications for interpersonal management communication

    DEFF Research Database (Denmark)

    Winther, Frederikke; Nielsen, Rikke Kristine; Henriksen, Thomas Duus


    , a living room or just a plain white wall. Seen from a rhetorical perspective, the communication situation in a virtual meeting consists of all the participants’ individual frameworks on a screen which must converge into a context suitable for interpersonal communication, interaction and collaboration....... It is argued, that virtual leadership must respond to the situation with rhetorical sensitivity by corresponding attentively and carefully to the conditions, positions and experiences of the particular followers in order to evoke their responsiveness and build commitment....

  2. Exploring Corporate Rhetoric: Metadiscourse in the CEO's Letter. (United States)

    Hyland, Ken


    Examines how metadiscourse is used to create a positive corporate image in 137 CEOs' letters, showing how CEOs use nonpropositional material to realize rational, credible, and affective appeals. Reveals the essentially rhetorical nature of CEOs' letters by comparing the frequency and distribution of metadiscourse in their letters and directors'…

  3. Rhetorical Structure of Education Research Article Methods Sections (United States)

    Zhang, Baoya; Wannaruk, Anchalee


    This study investigated the rhetorical move structure of the education research article genre within the framework of Swales' (1981, 1990, 2004) move analysis. A corpus of 120 systematically sampled empirical education research articles served as data input for the analysis. The results indicate that the education research article methods section…

  4. China Encounters Darwinism: A Case of Intercultural Rhetoric. (United States)

    Xiao, Xiaosui


    Explores how influential works of one culture are adapted to the needs, circumstances and thought patterns of another. Analyzes as a case study Yan Fu's "Heavenly Evolution," a rhetorical translation of Thomas Huxley's "Evolution and Ethics," whose publication resulted in a rapid spread of a version of Darwinism in Confucian…

  5. Doctors in ancient Greek and Roman rhetorical education. (United States)

    Gibson, Craig A


    This article collects and examines all references to doctors in rhetorical exercises used in ancient Greek and Roman schools in the Roman Empire. While doctors are sometimes portrayed positively as philanthropic, expert practitioners of their divinely sanctioned art, they are more often depicted as facing charges for poisoning their patients.

  6. Teaching in Germany and the Rhetoric of Culture. (United States)

    Alred, Gerald J.


    Uses the cross-cultural concepts of context and time to examine the rhetoric of German university students in an English business writing course. Provides a fresh perspective for American teachers in increasingly multinational, multicultural classrooms. Suggests how Aristotle's concepts of ethos, logos, and pathos together with the case method and…

  7. How the conceptions of Chinese rhetorical expressions are derived from the corresponding generic sentences (United States)

    Zhao, Wenhui


    Generic sentences are simple and intuitive recognition and objective description to the external world in terms of "class". In the long evolutionary process of human being's language, the concepts represented by generic sentences has been internalized to be the defaulted knowledge in people's minds. In Chinese, some rhetorical expressions supported by corresponding generic sentences can be accepted by people. The derivation of these rhetorical expressions from the corresponding generic sentences is an important way for language to evolution, which reflects human's creative cognitive competence. From the perspective of conceptual blend theory and the theory of categorization of the cognitive linguistics, the goal of this paper is to analysis the process of the derivation of the rhetorical expressions from the corresponding generic sentences, which can facilitate the Chinese metaphorical information processing and the corpus construction of Chinese emotion metaphors.

  8. The Rhetoric of Madness in Kathy Acker’s Don Quixote

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    Claudia Cao


    Full Text Available This essay examines the rhetorical experimentation of Don Quixote by Kathy Acker, starting from a theoretical concept central in the author’s thought: her search for a “language of the body”. A brief introduction to Kathy Acker’s plagiaristic poetics frames her narrative strategies between postmodern rewriting and pastiche. It shows the way in which her Don Quixote transposes the representative scheme of the chivalric quest into the contemporary value system with the aim of questioning Cervantes’ text as one of the canonical works of the Western literary tradition. The following section deepens three focal concepts of Acker’s theoretical works – body, madness, and norm – illuminating the connections between her rhetorical experimentation and the works by Luce Irigaray and Judith Butler. Finally, the paper will demonstrate how these concepts in Acker's rewriting of Don Quixote are strictly related to paradox, which she uses in order to actualize a “language of the body”: in the passage from the former novel to the postmodern work, madness has become the device which, from the semantic level to the rhetorical one, expresses Acker’s idea of language of the body, as an alternative and in contrast to the canonical language of the logos.

  9. Translating agency reform: rhetoric and culture in comparative perspective

    NARCIS (Netherlands)

    Smullen, A.


    Through comparative analysis this book examines and explains the official rhetoric of agency reform across consensus and adversarial political cultures. It traces the trajectory of talk about agency reform in The Netherlands, Sweden and Australia and identifies the national styles of speaking that

  10. Militant Religiopolitical Rhetoric: How Abraham Kuyper Mobilized His Constituency

    NARCIS (Netherlands)

    Molendijk, Arie; Van den Hemel, Ernst; Szafraniec, Asja


    Even the critics of Dutch Reformed theologian, politician, and publicist Abraham Kuyper (1837-1920) acknowledge his great power of oratory. This essay examines the nature of Kuyper's rhetoric in a mythopoetic perspective that sees its inspiration in a romantic understanding of artistic inspiration

  11. Ethical Implications of Thomas Reid's Philosophy of Rhetoric. (United States)

    Skopec, Eric Wm.

    Eighteenth century Scottish philosopher Thomas Reid's emphasis on first principles of knowledge is fundamental to his ethics of rhetoric. Reid found the reduction of mental activities to material phenomena by Hobbes and others to be particularly odious and destructive of common sense. Turning to the analysis of human nature, he developed a radical…

  12. The Knowledge Gap: Examining the Rhetoric and Implementation of Peer Education for HIV Prevention in Myanmar (United States)

    Fletcher, Gillian


    In this paper, I report on an examination of the rhetoric and implementation of peer education in Myanmar. I demonstrate that while there was widespread consistency on interviewees' views of what peer education should involve, there was a significant gap between this rhetoric and the ways in which peer education was implemented, particularly in…


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    Anca GÂŢĂ


    Full Text Available This paper provides limited but new details on the rhetoric of Chief Executive Officers’ letters to stakeholders. We analyze CEOs’ letters to which introduce Corporate Social Responsibility reports for 2012 of several US large companies. The analysis is rooted in discourse analysis, rhetoric, and the theory of argumentation. It yields significant results to be later valued in the field of Business Ethics.

  14. The rhetoric of disenchantment through symbolism

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    Théophile Munyangeyo


    Full Text Available The symbolism of flowers has always been a significant part of cultures around the world due to their functional meaning in daily life. From their decorative to their aromatic role, flowers and their symbolic meaning trigger emotions, convey wishes and represent thoughts that can not be explicitly expressed. In this regard, an elaborate language based on flower symbolism was developed in many societies, to convey clear messages to the recipient. However, in some cultural contexts, although the flower symbolism has social connotations, it is mainly associated with economic references. As flowers are an essential precursor to fruits, they are inevitably a source of expectations and hence foster a set of hopes and dreams, which can ultimately lead to excitement or disappointment.Through a discourse analysis based on factional narratives, this article explores the parameters through which the symbolism of bifaceted meaning of flowers fictionalises a space that refers to the social reality. This association between the fictional world and social reference has highlighted that writing can profoundly be a means of representing social events through the rhetoric of symbolism. Through a sociological reading approach, this paper aims to analyse how the symbolism of flowers informs the rhetoric of disenchantment that can foster a content-based pedagogy in language learning where silencing practices engender imagery to exercise the freedom of expression.

  15. Rhetoric in Augustine of Hippo’s De libero arbítrio

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    Ricardo Reali Taurisano


    Full Text Available This work aims at demonstrating in which way the three books of the philosophical and theological dialogue of Augustine of Hippo, De libero arbitrio, is situated also in the scope of “Rhetoric”, or yet, grosso modo, in the scope of “discourse”.  It also becomes evident that no discourse, philosophical or theological, can renounce the resources offered by the ars rhetorica, as claimed Plato. Neither, it can be said, the so called “religious” discourse, which sets itself in search of a Truth that is unique, far beyond the eikós. Hence, being one and another, simultaneously philosophical and religious, dialectic and theological, this work attempted to make evident that De libero arbitrio can be understood and studied as a “discourse”; not, however, in the depreciative and prejudiced sense of the term, set on by part of Plato’s work, which bequeathed a stubborn trace; but in the sense which Aristotle, Cicero and the modern scholars of the Rhetoric art ascribe to it, as a “verbal production”, production which is carefully elaborated, projected and adorned, in order to not only instruct, but also to delight and put in motion.Keywords: Augustine. Rhetoric. Discourse. Rhetoric genres. Christian Philosophy.

  16. The Rhetorical Force of History in Public Argument. (United States)

    Schwartzman, Roy

    The rhetorical functions of history depend on the domain in which history is used, with no connotations of interpretive priority attaching to the social or the academic realm. The appropriation of history in support of social causes as radically opposed as socialism and fascism fuels the temptation to subsume history under ideology, with the…

  17. Campus Racial Politics and a "Rhetoric of Injury" (United States)

    Hoang, Haivan V.


    If college writing faculty wish to prepare students to engage in civic forums, then how might we prepare students to write and speak amid racial politics on our campuses? This article explores the college student discourse that shaped an interracial conflict at a public California university in 2002 and questions the "rhetoric of injury"…

  18. The rhetoric of organizational stability and creativity: an analysis of the term ‘platform’

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    Larry D. Browning


    Full Text Available This article analyses the term platform as it surfaced in interview data from Norway and the United States that was collected in a field research project on organizational technology use. Through an inductive analysis of the term’s use in six interviews, a conceptualization of the term reveals it to be rhetorical in nature, expressing the interplay between stability and creativity. In order to explain the rhetorical aspects we describe, the authors turn to the rhetorical critic Kenneth Burke’s work to aid in conceptualizing the term, specifically his understanding of scene and agency. The authors present the conceptualization to help researchers on two levels. On the micro-level, we offer an analysis of the term platform. On the macro-level, we illustrate how grounded theory can help locate other terms that have unacknowledged salience to researchers, consultants, and interviewees. 

  19. The impact of rhetoric and education on the "Res Gestae" of Ammianus Marcellinus (United States)

    Alvarez, Pablo

    The aim of this thesis is to explore and underline the impact of education and rhetoric on the Res Gestae of Ammianus Marcellinus. I will examine the concept of education in two different aspects. First, I will determine the role of education in regards to Ammianus' early life by describing the cultural climate in the East in the fourth century (Introduction and chapter 1). In this analysis, I will argue that the historian's familiarity with Latin suggests an early acquaintance with the language, indicating that he should not be invariably associated with earlier Greek historians. Second, I will look at how the content of the curriculum is reflected in the RG, explaining how literary sources shaped the composition of the historian's digressions on geography (Chapter 3) and astronomy (Chapter 4). In the past, scholars have examined Ammianus' cultural digressions as an example of the tension between things seen and things read. In my argumentation, I will concentrate on explaining the reasons why Ammianus often tended to rely on literary works rather than observation. I will show that the explanation greatly lies in the content of the curriculum. Concerning the role of rhetoric, I will examine how rhetorical training is articulated in the RG. In Chapter 2, I will show that Ammianus' selection of historical material can be explained in light of the ancient theory of styles. In this context, I will study the role of a rhetorical device designed to raise the emotions of readers by bringing the scene before their eyes: enargeia. In Chapters 3 and 4, I will demonstrate that the cultural digressions in the RG are mostly the product of cultural stereotypes and literary influences. In Chapter 5, I will show the impact of rhetorical treatises on some passages of the RG, arguing that the traditional classification of oratory into deliberative, epideictic and judicial is echoed in both the speeches and the historical narrative. To conclude: the main purpose of my dissertation

  20. Singing Dead Tales to Life: Rhetorical Strategies in Shandong Fast Tales

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    Eric Shepherd


    Full Text Available This article provides a brief overview of the Shandong fast tale tradition, a Chinese oral performance genre that began in rural northern China approximately four hundred years ago. Included in this overview are brief descriptions of the origins, audience composition, tale length, repertoire, and major characteristics of the stories and performances. Following these descriptions is a discussion of the expressive and rhetorical devices used by the tale-tellers as they perform live, such as formulaic language, repetition, character roles, shifts in speech register, body language, facial expressions, memory, onomatopoeia, physical humor, and hyperbolic language.

  1. A Rhetorical Perspective of the Progressive Education Movement. (United States)

    Karr-Kidwell, PJ; Makay, John J.

    This paper looks at how rhetoric was used as an instrument in the Progressive Education Movement. According to the author, this movement stretched from the early 1920s to the early 1950s. As part of it, educators placed increased emphasis on child development, the student's freedom to develop naturally, student motivation, and the school/community…

  2. Lessons from Katrina: Crisis Communication and Rhetorical Protocol (United States)

    Smith, Donald C.


    Widely misunderstood and often maligned, rhetoric in the simplest sense is the effective use of language in speech or writing. Much as law and medicine have well considered standards of conduct, so too does the field of communication. Experts in this area look at--patterns--of discourse in relation to specific kinds of events--tornadoes,…

  3. Funding Reforms and Revenue Diversification--Patterns, Challenges and Rhetoric (United States)

    Teixeira, Pedro; Koryakina, Tatyana


    In recent years, much has been written about the challenging financial context faced by many European higher education institutions, and the pressures towards funding diversification. However, the evidence available indicates that funding diversification has seldom lived up to the rhetorical expectations of marketization and privatization that…

  4. The Role of Rhetorical Theory in Military Intelligence Analysis: A Soldier’s Guide to Rhetorical Theory (United States)


    the course of day-to-day activities; and in 1994, according to Ferdinand Saussure , “the very ones who use it daily are [often] ignorant of it...the Discourse on Lan­ guage, 45. 25. Ibid., 5. 26. Foss, Foss, and Trapp, 12. 27. Ferdinand de Saussure , “Nature of the Linguistic Sign,” in... Saussure , Ferdinand de. “Nature of the Linguistic Sign.” In Pro­ fessing the New Rhetorics: A Sourcebook. Edited by Theresa Enos and Stuart Brown. Boston

  5. The Myth-Making Function of the Rhetoric of the American Revolution: Francis Hopkinson as a Case Study. (United States)

    Ritter, Kurt W.

    The author suggests a critical approach to the rhetoric of the American Revolution focusing on the concept of "myth-making. This operates in revolutionary rhetoric when the revolutionist creates a spiritual dynamism for his movement through appeals that suggest the sanction of supra-rational forces. The author applies this concept to the…

  6. Mess management in microbial ecology: Rhetorical processes of disciplinary integration (United States)

    McCracken, Christopher W.

    As interdisciplinary work becomes more common in the sciences, research into the rhetorical processes mediating disciplinary integration becomes more vital. This dissertation, which takes as its subject the integration of microbiology and ecology, combines a postplural approach to rhetoric of science research with Victor Turner's "social drama" analysis and a third-generation activity theory methodological framework to identify conceptual and practical conflicts in interdisciplinary work and describe how, through visual and verbal communication, scientists negotiate these conflicts. First, to understand the conflicting disciplinary principles that might impede integration, the author conducts a Turnerian analysis of a disciplinary conflict that took place in the 1960s and 70s, during which American ecologists and biologists debated whether they should participate in the International Biological Program (IBP). Participation in the IBP ultimately contributed to the emergence of ecology as a discipline distinct from biology, and Turnerian social drama analysis of the debate surrounding participation lays bare the conflicting principles separating biology and ecology. Second, to answer the question of how these conflicting principles are negotiated in practice, the author reports on a yearlong qualitative study of scientists working in a microbial ecology laboratory. Focusing specifically on two case studies from this fieldwork that illustrate the key concept of textually mediated disciplinary integration, the author's analysis demonstrates how scientific objects emerge in differently situated practices, and how these objects manage to cohere despite their multiplicity through textually mediated rhetorical processes of calibration and alignment.

  7. En retorisk forståelsesramme for Computer Supported Collaborative Learning (A Rhetorical Theory on Computer Supported Collaborative Learning)

    DEFF Research Database (Denmark)

    Harlung, Asger


    The dissertation explores the potential of rhetorical theories for understanding, analyzing, or planning communication and learning processes, and for integrating the digitized contexts and human interaction and communication proccesses in a single theoretical framework. Based on Cicero's rhetori...... applied to two empirical case studies of Master programs, the dissertation develops and presents a new theory on Computer Supported Collaborative Learning (CSCL).......The dissertation explores the potential of rhetorical theories for understanding, analyzing, or planning communication and learning processes, and for integrating the digitized contexts and human interaction and communication proccesses in a single theoretical framework. Based on Cicero's rhetoric...

  8. Cognitive rhetoric of effect: energy flow as a means of persuasion in inaugurals

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    Potapenko Serhiy


    Full Text Available Cognitive rhetoric of effect deals with creating a referent’s favourable image throughout four text-forming stages: invention (looking for arguments; disposition (argument arrangement; elocution (verbal ornamentation; and performance, combining the ancient canons of memory and delivery. The cognitive procedures of rhetoric of effect rest on conceptual structures of sensory-motor origin: image schemas, i.e. recurring dynamic patterns of our perceptual interactions and motor programmes (Johnson, 1987, p.xiv, and force dynamics, i.e. a semantic category in the realm of physical force generalized into domains of internal psychological relationships and social interactions (Talmy, 2000, p.409. The embedding of sensory-motor structures into the text-forming stages reveals that cognitive rhetorical effects are created by managing the energy flow, which consists of force and motion transformations denoted by particular linguistic units. The phenomenon is exemplified by the analysis of the way impressions of freedom celebration and freedom defence are formed in the inaugurals of J.F. Kennedy (1961 and G.W. Bush (2005 respectively.

  9. A Comparative Analysis of Golestan and rhymed Prose on the basis of Arabic Rhetoric

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    Taher Lavzheh


    Full Text Available Abstract Harmonious and rhymed prose is a literary kind of speech characterized by producing music and intonation in order to conveying meaning of the context as well as possible and influencing the addressee more. In this paper main question is “whether Sa’di in writing the Golestan, besides of applying rules of this kind of speech in Persian language, has used those characteristics of rhymed prose that exist in the main Arabic rhetoric books?” For this purpose, Characteristics of rhythmic and rhymed prose in Arabic rhetoric books have been examined by using description-annalistic approach, and brief pointing to the situation of Persian rhetoric science. The hypothesis is based on the belief that Golistan’s author uses ideas of Arab rhetorician in composition of this book to strengthen the structure of Harmonious and rhymed prose. The aim of the present study is recognizing that Sa'di in the rhymed prose of Golistan how much has used important Arabic rhetorical resources in the field of word and meaning. Having a critical look at the rhetorical books, New and Old Persian sources, it can be found that the researchers noted only a short definition limited to interpretation of some words or expressions based on great prose works and poetries, and not expressed their opinion by a critical attitude and also not looked on the details exactly and thoroughly of the aesthetic view. In the other side, in Arabic literature up to the Sa’di’s range, the field of rhetoric has been expanded and developed more and more. Most parts of Golistan are consistent with theories in view of Arab rhetoricians that in the following of this paper some cases are briefly mentioned: In the period of Abuhelal Askari, main idea was that meaning is superior to the word, and meaning was not as important as word. Abd ol-Qahr Jorjani abolished that belief and so emphasized that word and meaning cannot be separated and also proved that word out of the meaning frame and

  10. Definitional Hegemony as a Public Relations Strategy: The Rhetoric of the Nuclear Power Industry after Three Mile Island. (United States)

    Dionisopoulos, George N.; Crable, Richard E.


    Examines (1) definitional hegemony as one of several rhetorical options available to issue managers; (2) the post-accident rhetorical context of the Three Mile Island nuclear crisis; and (3) the specific strategies utilized to deal with this crisis. Assesses the nuclear industry's public relations efforts. (MS)

  11. Representing Bodies in Virtual Space: The Rhetoric of Avatar Design. (United States)

    Kolko, Beth E.


    Discusses the rhetorical aspects of avatars, or virtual selves, within multiuser graphical virtual realities (GVRs). Examines the development of GVRs and questions how representations of selves relate to online communication, focusing particularly on how bodies in GVRs are gendered. (Author/LRW)

  12. Cnosť ako most medzi Aristotelovou rétorikou a etikou? ( Virtue as a Bridge between Aristotle’s Ethics and Rhetoric?

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    Michal Zvarík


    Full Text Available The article deals with the issue of relation between Aristotle’s ethics and art of rhetoric. On the one hand, his concept of rhetoric stresses its instrumental, morally neutral character, which is substantial for every art. On the other hand, it seems that for Aristotle if speaker is truly good rhetorician and persuades truthfully and for just cause, his speech should appear more persuasive than in case of artful defence of injustice. Thus, truthfulness and justice appear to have inherent persuasive effect. In order to clarify the relation between ethical and rhetorical normative claims author highlights distinctive character of art in comparison to Aristotle’s concepts of moral virtue and prudence (phronēsis and shows how this character of art is integrated into Aristotle’s concept of rhetoric and how it transforms the function of virtue in the scope of rhetorical activity. The primary goal of rhetorician is not to be moral, but merely to appear as such. This conclusion does not call for rejection of rhetoric in the eyes of prudent person. Rather, it is useful, because it provides means to realize ends that are in favour of good life of the city and his fellow citizens.

  13. "Who Knows Not But Speaks Is Not Wise; Who Knows But Speaks Not Is Not Loyal!": Rhetoric of Philosophical Wisdom in Ancient China. (United States)

    Cai, Guanjun

    The persistent cultural conservatism in Western scholarship has led to the exclusion of Chinese rhetoric from the canon of rhetorical studies. However, the assumption that Chinese culture does not have a rhetorical tradition is misleading and inappropriate. It stems from any number of notions: that the Chinese language is not as logical as those…

  14. Metaphor and the Rhetorical Invention of Cold War "Idealists." (United States)

    Ivie, Robert L.


    Presents a procedure for identifying metaphorical concepts guiding the rhetorical invention of three Cold War "idealists": Henry Wallace, J. William Fulbright, and Helen Caldicott, whose collective failure to dispel threatening images of the Soviets is located in a recurrent system of metaphors that promotes a reversal of the enemy-image…

  15. Seeing Cells: Teaching the Visual/Verbal Rhetoric of Biology (United States)

    Dinolfo, John; Heifferon, Barbara; Temesvari, Lesly A.


    This pilot study obtained baseline information on verbal and visual rhetorics to teach microscopy techniques to college biology majors. We presented cell images to students in cell biology and biology writing classes and then asked them to identify textual, verbal, and visual cues that support microscopy learning. Survey responses suggest that…

  16. Rhetorical Dimensions of the Post-September Eleventh Grief Process (United States)

    Schwartzman, Roy; Tibbles, David


    This essay examines Presidential rhetoric and popular culture practices in light of the stages of grief enumerated by Elisabeth Kubler-Ross. The authors find a consistent retrenchment of grief into the anger phase, where the pain of losing national invulnerability is transferred to externalized aggression. Reconciliation is suggested by means of…

  17. Richard M. Nixon's Rhetorical Strategies in His Public Statements on Watergate. (United States)

    Benoit, William L.


    Identifies nine rhetorical strategies in Nixon's public utterances on Watergate and traces their development through four phases. Examines polls which reveal that these strategies failed to stem the tide of negative opinion. (PD)

  18. The Martial "Virtue" of Rhetoric in Machiavelli's "Art of War." (United States)

    Wiethoff, William E.


    Argues that Machiavelli's inherent interest in pragmatic, "virtuous" applications of humanistic arts mandated both rhetorical form and matter in his composition of the "Art of War." Proposes that the work reveals Machiavelli's debt to the classically humane ideal of the warrior-orator. (JMF)

  19. Gloria Anzaldúa's Rhetoric of Ambiguity and Antiracist Teaching (United States)

    Klotz, Sarah; Whithaus, Carl


    This article addresses approaches to antiracist pedagogy employed in a rhetoric course at a large public research university. Drawing upon our experience teaching a diverse group of students from a common text shared across disciplines, we show how and why students resisted binary constructions of race and racism and instead formulated an emergent…

  20. Roasting on Earth: A Rhetorical Analysis of Eco-Comedy (United States)

    Fisher, Alison Aurelia


    Environmentalists are accustomed to using the rhetorical appeals of guilt and sacrifice to advocate their agendas. I argue that the motivations of guilt and sacrifice do not mirror the goals of sustainability, and are easy for anthropocentric-resourcist ideology (ARI) agendas to counter. When it comes to actual environmental policy change,…

  1. Linking Contextual Factors with Rhetorical Pattern Shift: Direct and Indirect Strategies Recommended in English Business Communication Textbooks in China (United States)

    Wang, Junhua; Zhu, Pinfan


    Scholars have consistently claimed that rhetorical patterns are culturally bound, and indirectness is a defining characteristic of Chinese writing. Through examining how the rhetorical mechanism of directness and indirectness is presented in 29 English business communication textbooks published in China, we explore how English business…

  2. Populism, Prejudice and the Rhetoric of Privilege

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    Alberto Giordano


    Full Text Available The paper aims to show, by means of a close look at the most recent samples of political discourse in Europe and America, how much and how frequently populists set up their narratives around a relatively small number of patterns, such as the worship of the people, a (more or less overt appeal to prejudice and the rhetoric of privilege. In so doing, it offers some useful insights into the nature of contemporary populism.

  3. The human rights of intersex people: addressing harmful practices and rhetoric of change. (United States)

    Carpenter, Morgan


    Intersex people and bodies have been considered incapable of integration into society. Medical interventions on often healthy bodies remain the norm, addressing perceived familial and cultural demands, despite concerns about necessity, outcomes, conduct and consent. A global and decentralised intersex movement pursues simple core goals: the rights to bodily autonomy and self-determination, and an end to stigmatisation. The international human rights system is responding with an array of new policy statements from human rights institutions and a handful of national governments recognising the rights of intersex people. However, major challenges remain to implement those statements. Human rights violations of intersex individuals persist, deeply embedded in a deliberate history of silencing. Rhetoric of change to clinical practices remain unsubstantiated. Policy disjunctions arise in a framing of intersex issues as matters of sexual orientation and gender identity, rather than innate sex characteristics; this has led to a rhetoric of inclusion that is not matched by the reality. This paper provides an overview of harmful practices on intersex bodies, human rights developments, and rhetorics of change and inclusion. Copyright © 2016 Elsevier Inc. All rights reserved.

  4. Social Media Rhetoric of the Transnational Palestinian-led Boycott, Divestment, and Sanctions Movement

    Directory of Open Access Journals (Sweden)

    Jennifer Hitchcock


    Full Text Available This article uses rhetorical analysis to determine the effectiveness and characteristics of social media usage by the Boycott, Divestment, and Sanctions (BDS movement targeting Israel. Hundreds of local student, community, and religious groups in the United States use social media platforms such as Twitter and Facebook to promote BDS discourse and organize local BDS-related events. Even though social media platforms are important for an international movement composed of a very dispersed population, with millions of Palestinians also living under military occupation, the history of traditional media use during the First Intifada also suggests that social media are not necessary for mobilizing Palestinians at the local level. A preliminary rhetorical analysis of several BDS-related Facebook pages and Twitter accounts reveals that the BDS movement’s social media usage functions similarly in some ways to other contemporary mass movements by facilitating on-the-ground actions and delivering useful information to supporters. BDS movement social media discourse, however, does not establish the same level of emotional connection or interactivity with audiences as some other recent movements have, but these limitations can be partly explained by the unique political, material, and rhetorical constraints of the situation.

  5. A Comparative Analysis of Golestan and rhymed Prose on the basis of Arabic Rhetoric

    Directory of Open Access Journals (Sweden)

    Taher Lavzheh


    Full Text Available Abstract Harmonious and rhymed prose is a literary kind of speech characterized by producing music and intonation in order to conveying meaning of the context as well as possible and influencing the addressee more. In this paper main question is “whether Sa’di in writing the Golestan, besides of applying rules of this kind of speech in Persian language, has used those characteristics of rhymed prose that exist in the main Arabic rhetoric books?” For this purpose, Characteristics of rhythmic and rhymed prose in Arabic rhetoric books have been examined by using description-annalistic approach, and brief pointing to the situation of Persian rhetoric science. The hypothesis is based on the belief that Golistan’s author uses ideas of Arab rhetorician in composition of this book to strengthen the structure of Harmonious and rhymed prose. The aim of the present study is recognizing that Sa'di in the rhymed prose of Golistan how much has used important Arabic rhetorical resources in the field of word and meaning. Having a critical look at the rhetorical books, New and Old Persian sources, it can be found that the researchers noted only a short definition limited to interpretation of some words or expressions based on great prose works and poetries, and not expressed their opinion by a critical attitude and also not looked on the details exactly and thoroughly of the aesthetic view. In the other side, in Arabic literature up to the Sa’di’s range, the field of rhetoric has been expanded and developed more and more. Most parts of Golistan are consistent with theories in view of Arab rhetoricians that in the following of this paper some cases are briefly mentioned: In the period of Abuhelal Askari, main idea was that meaning is superior to the word, and meaning was not as important as word. Abd ol-Qahr Jorjani abolished that belief and so emphasized that word and meaning cannot be separated and also proved that word out of the

  6. The Underdog Disciplines: Comics Studies and Composition and Rhetoric (United States)

    Kirtley, Susan


    This report discusses the answer to the question: What might comic studies learn from the slightly older field of composition and rhetoric? The author asks the question as a member of both fields. It is clear that both disciplines struggle for legitimacy within the academy. While comics studies strives for respectability given the popular nature…

  7. A Comparison of Rhetorical Move Structure of Applied Linguistics Research Articles Published in International and National Thai Journals (United States)

    Wannaruk, Anchalee; Amnuai, Wirada


    The rhetorical organization of research articles has attracted extensive attention in genre study, and the focus of move-based analysis is on the textual function. The primary aim of the present study was the comparison of the rhetorical moves of English research articles in the field of Applied Linguistics written by Thai first authors and…

  8. The Insta-Dead: The rhetoric of the human remains trade on Instagram

    Directory of Open Access Journals (Sweden)

    Damien Huffer


    Full Text Available There is a thriving trade, and collector community, around human remains that is facilitated by posts on new social media such as Instagram, Facebook, Etsy, and, until recently, eBay. In this article, we examine several thousand Instagram posts and perform some initial text analysis on the language and rhetoric of these posts to understand something about the function of this community, what they value and how they trade, buy, and sell, human remains. Our results indicate a well-connected network of collectors and dealers both specialist and generalist, with a surprisingly wide-reaching impact on the 'enthusiasts' who, through their rhetoric, support the activities of this collecting community, in the face of legal and ethical issues generated by its existence.

  9. Start-Up Rhetoric in Eight Speeches of Barack Obama (United States)

    O'Connell, Daniel C.; Kowal, Sabine; Sabin, Edward J.; Lamia, John F.; Dannevik, Margaret


    Our purpose in the following was to investigate the start-up rhetoric employed by U.S. President Barack Obama in his speeches. The initial 5 min from eight of his speeches from May to September of 2009 were selected for their variety of setting, audience, theme, and purpose. It was generally hypothesized that Barack Obama, widely recognized for…

  10. Sojourner Truth as an Essential Part of Rhetorical Theory. (United States)

    Romans, Bevin A.

    To affirm Sojourner Truth as a powerful rhetor who advanced the equality and empowerment of women, a study examined several of her speeches on women's suffrage. Although the value of using such role models as Sojourner Truth has been demonstrated in various grade levels, and in the study of history and English, the approach is too seldom employed…

  11. The Rhetoric of PowerPoint

    Directory of Open Access Journals (Sweden)

    Jens E. Kjeldsen


    Full Text Available The presentation program PowerPoint is probably the most used tool in the schools, high schools and universities of today. The use of this program, however, comes at a cost, because it is not just a different and neutral way of teaching. Like the use of any technology, PowerPoint affects not only the way we present and teach, but also the way we think, learn and understand. The program carries an inherent tendency to crate fragmentation of thought and cognitive overload. In order to avoid this we should stop thinking in terms of technology and begin to think rhetorically. What we need is media rhetoracy: the ability to communicate persuasively and appropriately.



    ABA, Anıl


    This paper reviews the somewhat disconnected studies on the introductory level economics textbooks. First, specifying the best-sellers, it is argued that there is visible standardization and concentration in the textbook market. Second, studies focusing on the rhetorical and ideological aspects of economics textbooks are reviewed. While the heterodoxy, with determination, asserts that economics is inherently political and ideological, the mainstream, understandably, tends to deny the ideologi...

  13. Gorgias on Madison Avenue: Sophistry and the Rhetoric of Advertising. (United States)

    Matcuk, Matt

    Using sophistic theory and focusing on intersections in the practice and reception of sophistry and advertising, a study analyzed a contemporary advertising campaign. A number of extrinsic similarities between sophistic and advertising rhetoric exist: their commercial basis, their popular reception as dishonest speech, and the reception of both as…

  14. Constructing food choice decisions. (United States)

    Sobal, Jeffery; Bisogni, Carole A


    Food choice decisions are frequent, multifaceted, situational, dynamic, and complex and lead to food behaviors where people acquire, prepare, serve, give away, store, eat, and clean up. Many disciplines and fields examine decision making. Several classes of theories are applicable to food decision making, including social behavior, social facts, and social definition perspectives. Each offers some insights but also makes limiting assumptions that prevent fully explaining food choice decisions. We used constructionist social definition perspectives to inductively develop a food choice process model that organizes a broad scope of factors and dynamics involved in food behaviors. This food choice process model includes (1) life course events and experiences that establish a food choice trajectory through transitions, turning points, timing, and contexts; (2) influences on food choices that include cultural ideals, personal factors, resources, social factors, and present contexts; and (3) a personal system that develops food choice values, negotiates and balances values, classifies foods and situations, and forms/revises food choice strategies, scripts, and routines. The parts of the model dynamically interact to make food choice decisions leading to food behaviors. No single theory can fully explain decision making in food behavior. Multiple perspectives are needed, including constructionist thinking.

  15. Rhetoric of Seduction and Seduction of Rhetoric in Paul de Man's ‘Allegories of Reading’

    Directory of Open Access Journals (Sweden)

    Andrea Mirabile


    Full Text Available The essay analyzes the work of Paul de Man (1919-1983, in particular Allegories of Reading. Even though his posthumously revealed ties with Nazism reduced his academic influence, de Man is still considered the leader of  Deconstruction in America, and his favorite metaphor of 'seduction' summarizes his Nietzschean theory of rhetoric as illusionism, i.e. a strategy that provoke an affective reaction, independent from logic or facts. Yet, this metaphor seems to be in contrast with other tendencies of Deconstruction, namely the self-referential, non-voluntary, autonomous status of writing, the absence of critical meta-language, the reduction of psychology in criticism.

  16. Plato the Pederast: Rhetoric and Cultural Procreation in the Dialogues. (United States)

    Ervin, Elizabeth


    Examines Plato's Dialogues by reading them through two cultural lenses: the role of eros in classical Greece and its analogous relationship to language and rhetoric; and the educational function of eros within the ancient institution of pederasty. Shows how the cultural values of ancient Greece manifested themselves in Plato's erotic educational…

  17. Go Tell Alcibiades: Tragedy, Comedy, and Rhetoric in Plato's "Symposium" (United States)

    Crick, Nathan; Poulakos, John


    Plato's "Symposium" is a significant but neglected part of his elaborate and complex attitude toward rhetoric. Unlike the intellectual discussion of the "Gorgias" or the unscripted conversation of the "Phaedrus," the "Symposium" stages a feast celebrating and driven by the forces of "Eros." A luxuriously stylish performance rather than a rational…

  18. On a Rhetorical Technique in Leopold’s The Land Ethic

    Directory of Open Access Journals (Sweden)

    Henry St. Maurice


    Full Text Available Analysis of definite articles in Leopold’s essay The Land Ethic found evidence of deliberate usage of a rhetorical device for emphasis. The device, a type of definite article, is commonly used and usually abused. Leopold’s uses evidently affected his essay’s contribution to environmental communications.

  19. Film in Honors Rhetoric: Students' Dramaturgical Analyses of "The Mission." (United States)

    Caputo, John S.; Smith, Amanda

    Since narrative forms help provide the rules and contexts for guiding human behavior, film and television offer excellent sources for the study of rhetoric in the college classroom. Kenneth Burke, Ernest Bormann, and Erving Goffman are all theorists, working from a "dramaturgical" perspective, who disuccuss the powerful role of the media…

  20. Rhetorical distance and knowledge in Burke's blurring of identification and division

    DEFF Research Database (Denmark)

    Kampf, Constance

    for knowledge creation (Nonaka et al. 2000).  This synthesis of perspectives offers insight into the connection between rhetoric and academic knowledge communication processes. Burke, K. (1966). Language as Symbolic Action: Essays on Life, Literature and Method. Berkeley, CA: University of California Press...

  1. Choice in maternity: rhetoric, reality and resistance. (United States)

    Mander, Rosemary; Melender, Hanna-Leena


    to inform the organisation of the maternity services in Scotland, a phenomenological study was planned to examine maternity decision making in two similarly small countries. The aim was to examine the experience of contributing to decisions at clinical, organisational and policy-making levels. When examples were needed the informants were asked to use their experience of place of birth decisions. a hermeneutic phenomenological approach was employed. In-depth, semi-structured conversations were used. The fieldwork extended over a 4-month period in 2005. The data were analysed using Colaizzi's method. Finland and New Zealand were chosen because the parallels in their health care and maternity care systems would limit disparities. In one of the Finnish centres, the findings were particularly homogeneous and exemplified many of the issues arising in other settings. The findings of the fieldwork in this Finnish centre are the focus of this paper. the informants were mothers, midwife managers/policy makers, midwives and other maternity care providers. The findings of 12 conversations, including mothers and all groups of staff, are reported here. the background theme which emerged was 'trusting the system'. The informants were aware of the extent to which change is happening. One of the sub-themes contrasted the informants' perceptions of their lack of strength and courage with Finnish stereotypes. Being safe proved to be another crucial issue. The final sub-theme was 'playing the system'. trust in a well-respected health-care system was necessary for the informants to be able to subvert or resist that system. While such resistance has been documented in other disciplines, such as nursing, reference has not been found in relation to maternity. The resistance to the system was, at the time of the fieldwork, neither co-ordinated nor collaborative. the findings of this study carry important implications for women's and midwives' input into maternity care.

  2. Rhetorical, Metacognitive, and Cognitive Strategies in Teacher Candidates' Essay Writing (United States)

    Diaz Larenas, Claudio; Ramos Leiva, Lucía; Ortiz Navarrete, Mabel


    This paper reports on a study about the rhetoric, metacognitive, and cognitive strategies pre-service teachers use before and after a process-based writing intervention when completing an argumentative essay. The data were collected through two think-aloud protocols while 21 Chilean English as a foreign language pre-service teachers completed an…

  3. Competing Foreign Policy Visions: Rhetorical Hybrids after the Cold War. (United States)

    Stuckey, Mary E.


    Examines ways in which two very different political actors, George Bush and Bill Clinton, attempted to construct a new foreign policy consensus by blending the rhetorical forms of the Cold War with other foreign policy metaphors. Argues that these hybrids have not proven persuasive as justifications for American actions in foreign policy. (SR)

  4. Good, Clean, Fair: The Rhetoric of the Slow Food Movement (United States)

    Schneider, Stephen


    This article outlines the origins of the Slow Food movement before examining the ways in which Slow Food rhetoric seeks to redefine gastronomy and combat the more deleterious effects of globalization. In articulating a new gastronomy, Slow Food founder Carlo Petrini attempts to reconstruct the gastronomy of Jean Anthelme Brillat-Savarin, at once…

  5. Confronting Rhetorical Disability: A Critical Analysis of Women's Birth Plans (United States)

    Owens, Kim Hensley


    Through its analysis of birth plans, documents some women create to guide their birth attendants' actions during hospital births, this article reveals the rhetorical complexity of childbirth and analyzes women's attempts to harness birth plans as tools of resistance and self-education. Asserting that technologies can both silence and give voice,…

  6. The Rhetoric of the Paneled Page: Comics and Composition Pedagogy (United States)

    Sealey-Morris, Gabriel


    While comics have received widespread acceptance as a literary genre, instructors and scholars in Rhetoric and Composition have been slower to adopt comics, largely because of a lingering difficulty understanding how the characteristics of the form relate to our work in the classroom. Using as guides the "WPA Outcomes Statement for First-Year…

  7. the rhetorical analysis of the letter to the galatians: 1995-2005

    African Journals Online (AJOL)

    2002a:11) points out that sophistic rhetoric was not aimed at reflecting truth or even at achieving logical consistency, but rather at winning the ar- gument at all costs. Furthermore, Vos (2002a:14ff.) describes the attempts by. Plato and Aristotle to ...

  8. FDR's 'Four Freedoms' Campaign: The Rhetorical Contribution of Norman Rockwell's Posters. (United States)

    Olson, Lester C.

    Rhetorical criticism focusing on Norman Rockwell's paintings of the "Four Freedoms" provides reasons for the paintings' effectiveness within the context of Franklin Roosevelt's campaign to educate Americans about participation in World War II. The epideictic icons in Rockwell's paintings promoted identifications that constitute the…

  9. The Rhetoric of Investment Theory : The Story of Statistics and Predictability

    NARCIS (Netherlands)

    T. Pistorius (Thomas)


    markdownabstractUncertainty is a feeling of anxiety and a part of culture since the dawn of civilization. Civilizations have invented numerous ways to cope with uncertainty, statistics is one of those technologies. The rhetoric as the discourse of investment theory uncovers that the theory of

  10. Political rhetoric from Canada can inform healthy public policy argumentation. (United States)

    Patterson, Patrick B; McIntyre, Lynn; Anderson, Laura C; Mah, Catherine L


    Household food insecurity (HFI), insufficient income to obtain adequate food, is a growing problem in Canada and other Organisation of economic cooperation and development (OECD) countries. Government political orientations impact health policies and outcomes. We critically examined Canadian political rhetoric around HFI from 1995 to 2012 as a means to support effective healthy public policy argumentation. We analysed a data set comprised of Hansard extracts on HFI from the legislative debates of the Canadian federal and three provincial governments, using thematic coding guided by interpretivist theories of policy. Extracts were examined for content, jurisdiction, the political affiliation of the legislator speaking and governing status. Members of non-governing, or 'opposition' parties, dominated the rhetoric. A central hunger-as-poverty theme was used by legislators across the political spectrum, both in government and in opposition. Legislators differed in terms of policy approach around how income should flow to citizens facing HFI: income intervention on the left, pragmatism in the centre, reliance on markets on the right. This analysis is a case-example from Canada and caution must be exercised in terms of the generalizability of findings across jurisdictions. Despite this limitation, our findings can help healthy public policy advocates in designing and communicating HFI policy interventions in OECD countries with a similar left-right spectrum. First, even with a divisive health policy issue such as actions to address HFI, core themes around poverty are widely understood. Secondly, the non-polarizing centrist, pragmatist, approach may be strategically valuable. Thirdly, it is important to treat the rhetoric of opposition members differently from that of government members. © The Author 2016. Published by Oxford University Press. All rights reserved. For Permissions, please email:

  11. John Stuart Mill's "On Liberty": Implications for the Epistemology of the New Rhetoric. (United States)

    Cherwitz, Richard A.; Hikins, James W.


    Discusses John Stuart Mill's nineteenth century treatise and reveals that it embodies the tenets of a sophisticated theory of argument. Makes clear the implications of that theory for contemporary rhetoric. (JMF)

  12. Lydia J. Roberts's Nutrition Research and the Rhetoric of "Democratic" Science (United States)

    Jack, Jordynn


    This article examines nutritionist Lydia J. Roberts's use of the "democratic approach" as a rhetorical strategy both to build solidarity among scientists and to enact participatory research in a rural Puerto Rican community. This example suggests that participatory scientific methodologies are not necessarily democratic but may function…

  13. Some Influences of Greek and Roman Rhetoric on Early Letter Writing. (United States)

    Hildebrandt, Herbert W.


    Describes how letter writing, especially business letters, was influenced by Greek and Roman oral rhetoricians. Discusses three precepts of oral rhetoric--inventio, dispositio, and style--and notes that the classical theories' reflection in written communication can be seen in selected Italian, German, and English epistolographic works. (MM)

  14. Rhetorical Use of Inscriptions in Students' Written Arguments About Socioscientific Issues (United States)

    Xiao, Sihan


    Educators expect that students be able to make informed decisions about science-related problems in their everyday lives. Engaging science in such problems often entails evaluating available evidence for given arguments. This study explores how students use inscriptions as evidence to argue about socioscientific issues. Fifth- and sixth-grade students (N = 102) in two intact classrooms completed written argument tasks in which they were asked to cite given inscriptions to support their decisions about energy use or genetically modified organisms. Qualitative content analyses of these written arguments, which focused on the coordination between inscriptions and claims, show three patterns of rhetorical use of inscriptions: seeing is believing, believing is seeing, and asserting is inferring. What counts as evidence was not the inscriptions per se, but the rhetorical functions they performed in particular arguments. These findings suggest that justifying socioscientific decisions is functionally different from explaining scientific phenomena. Linking these two activities in school may help students more productively engage with science in their everyday lives.

  15. Motherhood as a choice. (United States)

    Mcfadden, P


    The choice of motherhood for women and women's rights have been forbidden in law by men, in religious doctrines by men, and within the medical system by men. Women in poverty have little say in determining whether to have children or not. When choice is exercised for abortion, poor women have unsafe and illegal abortions, which can be life-threatening. Rich women have safer options. Women historically have allowed their rights to be eroded by gender inequality and patriarchal manipulation. The religious right and the Roman Catholic church have been allowed to speak and decide for women. Abortion rights are not about western influences, but about maternal mortality. The right to make choices about one's life is the fundamental premise of the universal rights of all human beings. African governments have signed the UN Convention on elimination of all forms of discrimination against women, but the practice of human rights has not been implemented at the local and family level. Motherhood needs to be demystified. Motherhood is linked with the absence of personhood and bodily integrity. The rhetoric of moral obligations and the rights of the unborn child take precedence over the rights of women. The right of an African woman not to have children is not recognized in most Africa societies. The issue of AIDS creates an even more difficult milieu for women. The interests of the family and the interests of men overwhelm the interests of women to protect themselves. Motherhood is essential to validating one's heterosexuality and gaining stature, and females without a child are marginalized and unrecognized. Women whose babies do not survive are marginalized further than barren women. Men derive power from women's birthing. The terminology of male power is replete with expressions such as "pregnant with promise" and "miscarriage of justice's", no one says "uterus envy." Male psychologists only recognize "penis envy." Men need children for purposes of property, lineage, and

  16. Rhetorics of Regulation in Education after the Global Economic Crisis (United States)

    Hartley, David


    Economic crises such as those of 1929, 1973 and 2008 appear to associate with shifts in the rhetorics of management. These dates mark the end of expansionary phases within an economic cycle, and they portend what James O'Connor has called a "fiscal crisis of the state". It is argued, speculatively, that immediately before and after an…

  17. Exercising Empathy: Ancient Rhetorical Tools for Intercultural Communication

    Directory of Open Access Journals (Sweden)

    Victor Ferry


    Full Text Available Can multiculturalism work? Can people from different religious and ethnic backgrounds live side by side peacefully and, even better, enrich each other? There are two ways social scientists can deal with this question. The first one, which I would label as “macro”, focuses on statistics and opinion surveys. A macro approach would, for instance, analyze the effects of an increase in religious and ethnic diversity on social indicators such as trust in neighbors, civic engagement or political participation. The second one, which I would label as “micro”, focuses on the skills citizens need for a better management of cultural diversity. This paper falls into the second category and will provide support for two claims: (1 training for intercultural communication should focus first and foremost on empathy; (2 ancient rhetorical exercises offer an effective way to develop empathy. To support the first claim, it will be argued that for a multicultural society to be peaceful, citizens need to be willing and able to use empathy when interacting with their fellow citizens of different religious, ethnic or ideological background (section I. A method to develop empathy using rhetorical exercises will then be described (section II. Finally, I present the results of an experiment to test its effectiveness with secondary school teachers (section III.

  18. Two iron ladies with rhetoric simplicity;Golda Meir’s speeches, dialogues and interviews in comparison with their counterparts in Ingrid Bergman’s re-enactment in the film A Woman Called Golda (1982

    Directory of Open Access Journals (Sweden)

    Željko Uvanović


    Full Text Available Alan Gibson’s television miniseries can be considered an epideictic speech in honor of the charismatic Israeli leader Golda Meir who coupled the Israeli security policy with the advice and financial support of the American Jewry and the US establishment – demonstrating at the same time a verbal rhetoric of utter simplicity and a power of great personality. The reconstructed film script is partly a documentary biography of the politician avoiding delicate private circumstances and a war film pleading for peace. The choice of Ingrid Bergman for the role of Golda Meir produced a significant sympathy potential whereas the actress showed her intention to compensate for not having understood Hitler’s threat for the Jews during her German UFA career in 1938. The employed camera techniques, repetition procedures and pathos of actors’ performance underlined a strong identification process on the part of the viewers making it impossible to decline the arguments claimed in the film. The rhetorical impact of this production can be defined as a mixture of educational (docere and propagandistic (movere intentions concentrating on the message of peace on the principles of secure Israeli borders and mutual recognition with all Arab states.

  19. Magic, Mimesis, and Revolutionary Praxis: Illuminating Walter Benjamin's Rhetoric of Redemption. (United States)

    DeChaine, D. Robert


    Outlines the rhetorical contributions of Walter Benjamin, who attempted to develop a social critique arguing for the decisive function of critical intervention. Suggests Benjamin's insights about the liberatory role of the engaged social agent warrant closer attention. Proposes his ideas provide useful avenues for examining contemporary texts and…

  20. Female and Male Modes of Rhetoric in an Advanced Composition Course. (United States)

    Lamb, Catherine E.

    A college composition course based on teaching the difference between male and female modes of rhetoric offers advantages over the traditional course in reference, persuasive, and expressive discourse: the appeal to student emotion provided by the terms "female" and "male," and the clarity of the terms in delineating the…

  1. The "Journal of General Education" and an Institutional Return to Rhetoric (United States)

    Beasley, James


    Henry W. Sams served on the editorial boards of "College English," "College Composition and Communication," and the "Journal of General Education." He was able to influence the kinds of articles on composition and rhetoric being published throughout this period, and he and his colleagues increased broad awareness of…

  2. Reagan and the Nuclear Freeze: "Stars Wars" as a Rhetorical Strategy. (United States)

    Bjork, Rebecca S.


    Analyzes the interaction between nuclear freeze activists and proponents of a Strategic Defense Initiative (SDI). Argues that SDI strengthens Reagan's rhetorical position concerning nuclear weapons policy because it reduces the argumentative ground of the freeze movement by envisioning a defensive weapons system that would nullify nuclear weapons.…

  3. Consumer Engagement in Health IT: Distinguishing Rhetoric from Reality. (United States)

    Gold, Marsha; Hossain, Mynti; Mangum, Amy


    Policymakers want health information technology (health IT) to support consumer engagement to help achieve national health goals. In this paper, we review the evidence to compare the rhetoric with the reality of current practice. Our environmental scan shows that consumer demand exists for electronic access to personal health information, but that technical and system or political barriers still limit the value of the available information and its potential benefits. There is a gap between current reality and the goals for consumer engagement. Actions that may help bridge this gap include: (1) resolving technical barriers to health information exchange (HIE); (2) developing more consumer-centric design and functionality; (3) reinforcing incentives that attract provider support by showing that consumer engagement is in their interest; and (4) building a stronger empirical case to convince decision makers that consumer engagement will lead to better care, improved health outcomes, and lower costs.

  4. Example and similarity in Aristotle’s Rhetoric


    Mª. Carmen Encinas Reguero


    This paper analyzes the example (παράδειγμα) in Aristotle’s Rhetoric and focuses on the relationship between it and the idea of similarity (τὸ ὅμοιον), which is essential also for the concepts of metaphor and comparison. Thus, the idea of similarity is used to explore the connection among all this resources, and also between analogy and induction.

  5. The Role of Rhetorical Strategies On The Pr ocess Of Institutionalization: A Qualitative Analysis Of Insurance Industry In Turkey

    Directory of Open Access Journals (Sweden)

    Mustafa Gökoğlu


    Full Text Available The purpose of this study is to examine the role and effectiveness of rhetorical strategies in the process of institutionalization. Rhetorical strategies present continuity with regard to institutionalization of certain social phenomena in society and are classified as Pathos, Logos and Ethos (Aristotle 1991. When considered from this point of view, institutional actors representing the important sections of the society produce effective texts through the discourse they use and ensuredissemination of the ideas regarding social phenomena they defend. In the study, insurance industry was taken into the scope of research to present in company with which rhetorical strategies institutionalization takes place. In accordance with the idea t hat different strategies might be dominant in different contexts, the findings put forth as a result of Pathos, Ethos and Logos strategies.

  6. The effect of including an opt-out option in discrete choice experiments

    NARCIS (Netherlands)

    J. Veldwijk (Jorien); M.S. Lambooij (Mattijs); E.W. de Bekker-Grob (Esther); H.A. Smit (Henriëtte); G.A. De Wit (G. Ardine)


    markdownabstractObjective: to determine to what extent the inclusion of an opt-out option in a DCE may have an effect on choice behaviour and therefore might influence the attribute level estimates, the relative importance of the attributes and calculated tradeoffs. Methods: 781 Dutch Type 2

  7. Rhetorical and Communication Theory: Abstracts of Doctoral Dissertations Published in "Dissertation Abstracts International," January through June 1984, (Vol. 44 Nos. 7 through 12). (United States)

    ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL.

    This collection of abstracts is part of a series providing continuing information on recent doctoral dissertations. The 23 titles deal with a variety of topics, including the following: (1) the rhetoric of scientific controversy; (2) Erving Goffman's interactional theory of communication conduct; (3) a phenomenology of feminism; (4) a…

  8. The Rhetoric of Industrial Espionage: The Case of "Starwood v. Hilton" (United States)

    Jameson, Daphne A.


    When Starwood Hotels charged Hilton Hotels with industrial espionage, the case hinged on an employment agreement that two executives had violated. The rhetoric of the employment agreement contrasted greatly with that of the corporation's own code of business conduct. Whereas the private agreement stressed narrow self-interest, the public code…

  9. Style and Content in the Rhetoric of Early Afro-American Feminists. (United States)

    Campbell, Karlyn Kohrs


    Analyzes selected speeches by feminists active in the early Afro-American protest, revealing differences in their rhetoric and that of White feminists of the period. Argues that a simultaneous analysis and synthesis is necessary to understand these differences. Illustrates speeches by Sojourner Truth, Ida B. Wells, and Mary Church Terrell. (JD)

  10. Nuclear policy just rhetoric, says Gilinsky

    International Nuclear Information System (INIS)



    Mr. Gilinsky, a member of the Nuclear Regulatory Commission, labels administration nuclear policy as empty rhetoric that will not address the nuclear industry's real problems of the decline of nuclear power. He projects that another 20 plants under construction will join the 11 that were already cancelled or abandoned unless the economic situation changes. He argues that streamlining licensing not only won't help but will introduce a conflict of interest problem as the plan was presented. The real problem goes back to utilities entering the nuclear business without understanding the dangers and technical problems or having the managerial competence. Commercial reprocessing will not occur if federal money is withdrawn, making the Clinch River Breeder Project unnecessary

  11. Technical Versus Public Spheres: A Feminist Analysis of Women's Rhetoric in the Twilight Sleep Debates of 1914-1916. (United States)

    Johnson, Bethany; Quinlan, Margaret M


    Twilight Sleep (TS) describes the delivery, via an injection, of an amnestic drug cocktail to a parturient woman throughout labor. In order to understand the development of modern-day rhetoric surrounding childbirth methods and procedures, this article explores the debate over TS between the public and technical sphere in New York City between 1914 and 1916 and examines the ways in which this debate altered obstetric health care for middle- and upper-class White women. The public response to this campaign posed a direct challenge to male obstetricians in New York City, many of whom were ill-equipped, both literally and figuratively, to use this procedure. Using a feminist rhetorical criticism, we examined the pro-TS rhetoric of women writers in New York City, the methods they borrowed from the women's movement, and the ensuing dialogue between the public and technical spheres. For this study, we analyzed journal and newspaper articles, a pamphlet, a collection of pro-TS organizational documents, letters to the editor, and books published about TS and the history of birth. Lastly, we analyzed theoretical notions of childbirth in women's health and communication studies. After examining the TS debate, we found that birth practices for middle- and upper-class women in New York City shifted and the obstetric community gained ascendancy over female midwifery. We also found that in certain instances, the rhetoric of pro-TS activists was more technically accurate than the rhetoric of some physicians. Hence the TS debate emerged from an argument over the right to use technical language in the technical and/or the public sphere. Conclusions and implications offered by this historical, feminist analysis question our current understanding of women's health and birthing practices, doctor-patient communication, and patient empowerment and access to technical knowledge.

  12. On the Pragmatic Functions of English Rhetoric in Public Speech: A Case Study of Emma Watson's "HeForShe" (United States)

    Yuan, Bin


    The current research is mainly conducted to explore the pragmatic functions of English rhetoric in public speech. To do this, methods of close reading and case studies are adopted. The research first reveals that the boom of public speech programs helps reexamine the art of utterance, during the delivery of which English rhetoric plays an…

  13. Authority and Legitimacy: A Rhetorical Case Study of the Iranian Revolution. (United States)

    Heisey, D. Ray; Trebing, J. David


    Argues that the legitimacy crisis in Iran in 1978-79 arose from the contrasting views of authority espoused by the Shah and the Ayatollah over 25 years and describes how their rhetoric expresses the two impulses of the progressive and the traditionalist orientation of authority. Employs a critical perspective to analyze various rhetorical…

  14. Just Add a Verse from the Quran: Effects of Religious Rhetoric in Gain- and Loss-Framed Anti-Alcohol Messages with a Palestinian Sample. (United States)

    Alhabash, Saleem; Almutairi, Nasser; Rub, Mohammad Abu


    This experiment investigated the effects of message framing (gain vs. loss) and religious rhetoric (religious vs. non-religious) on the expression of anti-alcohol civic intentions with a sample (N = 80) of Palestinian young adults. Results showed that the main effects of message framing (gain > loss) and religious rhetoric (non-religious > religious) on anti-alcohol civic intentions were significant. Furthermore, the study showed that viral behavioral intentions were strongly and significantly associated with expressing anti-alcohol civic intentions, with larger explanatory power for gain-framed PSAs that used a religious rhetoric. Additionally, a serial mediation model showed that the effect of religious rhetoric on anti-alcohol civic intentions was successfully mediated by the serial combination of attitudes toward the PSA and viral behavioral intention for gain-framed PSAs, but not for loss-framed PSAs. Findings are discussed within the framework of persuasion models.

  15. Improving the Ability of Writing Argumentative Essays of Iranian EFL Learners by Raising Awareness of Rhetoric Transfer


    SADEGHI, Bahador; MALEKI, Maryam


    Abstract. The aim of the present study was to examine the effect of raising awareness about rhetoric transfer on the ability of writing argumentative essays of Iranian EFL learners. One of the most important issues in EFL mainstream has been the effect of L1 on L2. In discussion of Error analysis, one of the errors with high frequency in the EFL classroom is caused by the interference of first language. It seems that making comparison between L1 and L2 rhetoric can reveal the patterns of nega...

  16. Consumer Engagement in Health IT: Distinguishing Rhetoric from Reality (United States)

    Gold, Marsha; Hossain, Mynti; Mangum, Amy


    Rationale: Policymakers want health information technology (health IT) to support consumer engagement to help achieve national health goals. In this paper, we review the evidence to compare the rhetoric with the reality of current practice. Current Reality and Barriers: Our environmental scan shows that consumer demand exists for electronic access to personal health information, but that technical and system or political barriers still limit the value of the available information and its potential benefits. Conclusions and Policy Implications: There is a gap between current reality and the goals for consumer engagement. Actions that may help bridge this gap include: (1) resolving technical barriers to health information exchange (HIE); (2) developing more consumer-centric design and functionality; (3) reinforcing incentives that attract provider support by showing that consumer engagement is in their interest; and (4) building a stronger empirical case to convince decision makers that consumer engagement will lead to better care, improved health outcomes, and lower costs. PMID:26665120

  17. Kairos and Carnival: Mikhail Bakhtin’s Rhetorical and Ethical Christian Vision

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    Ian Bekker


    Full Text Available The term kairos has been used to mean, alternatively, right timing or proportion in Ancient Greek rhetoric, by Jesus to refer to the Christian eschaton and by Paul Tillich and modern liberation theologians to refer to the breakthrough of the divine into human history. Kairos, unlike chronos, is an intrinsically qualitative time and implies a consciousness of the present as well as the need for responsive action. This emphasis on action provides the link between kairos and virtue, the particular virtue in question being that of prudence (phronesis in Greek. The aim of this article is twofold: to highlight and make explicit the connections between the notion of kairos and the Russian literary-theorist and philosopher Mikhail Bakhtin’s rhetorical and ethical world, with particular emphasis on his notion of carnival; secondly, to further support a Christian reading of Bakthin’s work by making explicit the connections between his carnivalesque vision and a Christian reading of the ethical importance of kairos and its links with incarnation.

  18. Onwards facing backwards: the rhetoric of science in nineteenth-century Greece. (United States)

    Tampakis, Kostas


    The aim of this paper is to show how the Greek men of science negotiated a role for their enterprise within the Greek public sphere, from the institution of the modern Greek state in the early 1830s to the first decades of the twentieth century. By focusing on instances where they appeared in public in their official capacity as scientific experts, I describe the rhetorical schemata and the narrative strategies with which Greek science experts engaged the discourses prevalent in nineteenth- and early twentieth-century Greece. In the end, my goal is to show how they were neither zealots of modernization nor neutral actors struggling in isolated wastelands. Rather, they appear as energetic agents who used scientific expertise, national ideals and their privileged cultural positions to construct a rhetoric that would further all three. They engaged eagerly and consistently with emerging political views, scientific subjects and cultural and political events, without presenting themselves, or being seen, as doing anything qualitatively different from their peers abroad. Greek scientists cross-contextualized the scientific enterprise, situating it in the space in which they were active.

  19. Empowering Parents' Choice of Schools: The Rhetoric and Reality of How Hong Kong Kindergarten Parents Choose Schools under the Voucher Scheme (United States)

    Fung, Kit-Ho Chanel; Lam, Chi-Chung


    School choice gives parents greater power over their children's education. But ever since the Pre-primary Education Voucher Scheme (PEVS) was introduced in Hong Kong in 2007, school choice has become a hotly debated topic. The scheme was introduced to empower kindergarten parents in choosing a school for their children by offering them direct fee…

  20. From Disabled Students to Disabled Brains: The Medicalizing Power of Rhetorical Images in the Israeli Learning Disabilities Field. (United States)

    Katchergin, Ofer


    The neurocentric worldview that identifies the essence of the human being with the material brain has become a central paradigm in current academic discourse. Israeli researchers also seek to understand educational principles and processes via neuroscientific models. On this background, the article uncovers the central role that visual brain images play in the learning-disabilities field in Israel. It examines the place brain images have in the professional imagination of didactic-diagnosticians as well as their influence on the diagnosticians' clinical attitudes. It relies on two theoretical fields: sociology and anthropology of the body and sociology of neuromedical knowledge. The research consists of three methodologies: ethnographic observations, in-depth interviews, and rhetorical analysis of visual and verbal texts. It uncovers the various rhetorical and ideological functions of brain images in the field. It also charts the repertoire of rhetorical devices which are utilized to strengthen the neuroreducionist messages contained in the images.

  1. Apocalypse now, Vietnam and the rhetoric of influence

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    Jeffrey Childs


    Full Text Available Readings of Francis Ford Coppola's Apocalypse Now (1979 often confront the difficulty of having to privilege either its aesthetic context (considering, for instance, its relation to Conrad's Heart of Darkness [1899] or to the history of cinema or its value as a representation of the Vietnam War. In this paper, I will argue that viewing the film as a meditation on the nature and rhetoric of influence allows us to bridge this gap and provides us with valuable insights into both the film's aesthetic precursors and the circumstances of its historical setting.

  2. Singapore Language Enhancer: Identity Included (United States)

    Wee, Desmond


    This article explores the rhetoric of the four official languages (English, Mandarin, Malay and Tamil) in Singapore and the domestic aversion towards Chinese "dialects" and colloquial "Singlish". The "Speak Mandarin Campaign" alongside the "Speak Good English Movement" represent a display of intercultural…

  3. The World Bank's Shift Away from Neoliberal Ideology: Real or Rhetoric? (United States)

    Adhikary, Rino Wiseman


    Some literature on World Bank education policies after 1999 tries to project a shift away of the Bank from its 1980s neoliberal mandate. This article argues that the shift is only in the form of rhetoric, which facilitates a hidden agenda of creating a worldwide higher education market, leaving the poor with primary education only. At the…

  4. Already ye are filled! The rhetorical-argumentative figure of irony in corpus paulinum

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    Moisés Olímpio Ferreira


    Full Text Available This paper aims to reflect on the enunciative power of the rhetorical figure of irony, which constitutes an indirect argumentative reasoning, but is no less persuasive. By stating the opposite of what someone really wants to enunciate, to highlight a different conclusion from those someone intended and its consequences, by pointing out the absurdity, the illogic, the opposition to accepted principles, irony establishes an at least partial distance between the speaker and the audience. Based on common knowledge about facts, rules or opinions, and even about the personal positions of the speaker, irony exposes the person to whom it is addressed to an argument having a strong impact. In this process logos reveals differences, levels of tensions among interlocutors and as a result it may strengthen the weak identities, reduce strong differences, or even establish a definitive estrangement. This analysis is based on the concepts of the New Rhetoric of Chaim Perelman, observing the persuasive role of this rhetorical figure in the maneuvers of influence of someone that enunciates. Considering that we studied texts written in the Greek language, the grammar of Prof. Henrique Murachco will be our theoretical apparatus for translations to Portuguese.

  5. Global Perspectives on E-learning: Rhetoric and Reality

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    Murat ATAIZI


    Full Text Available Global Perspectives on E-learning: Rhetoric and Reality Carr-Chellman, A. A. (Ed (2005. Global Perspectives on E-learning. Rhetoric and Reality. 1-4129-0489-7, 280p.Thousand Oaks, CA: Sage Pub. Inc. Reviewed by Murat ATAIZIAnadolu University,Eskisehir, TURKEY This book is edited by Alison A. Carr-Chellman who is associate professor of education at Pennsylvania State University , and one of the leading figures in the field of e-learning. Total of sixteen authors contributed to the sections. Authors are varying from doctoral students to professors emeritus, but all of them are experienced in the field of e-learning and distance education. The book presents a collection of papers from international case studies and its divided into five main parts based on geographic location, and each of them brings case studies of online education on e-learning and discusses the rhetoric that surrounds this form of teaching and learning from Asia, Europe, North America, Oceania, and Africa. The first part of the book examines online education in Asia : Analysis of China , Taiwan , and India . The China chapter explains that the Dianda system there is one of the world's largest education systems, combining radio-television university system. The author examines the political rhetoric and discusses the impacts on the way China adopts the new online learning technologies. The Taiwan chapter examines the digital gap, internet usage, and the government and IT industries roles to development of e-learning in Taiwan . The India chapter begins with distance education through correspondence courses that has been with us since the 1960s. The author examines the state of traditional and distance education in India , and identifies the viability and importance of online education given the current social, economic, and infrastructural status que. The second part of the book is on online education in Europe : Analysis of Ireland , the United Kingdom , International Study

  6. Rhetorical Autobiography: A Narrative Analysis of Aleshia Brevard's The Woman I Was Not Born To Be: A Transsexual Journey


    Tubbs , Meghan


    This thesis aims to explore autobiography as a rhetorical genre and to explore the personal narrative of Aleshia Brevard, an MTF (male to female) transsexual. The critical analysis employs a form of narrative criticism created from the work of several rhetorical critics. Narrative coherence is examined through looking at Brevardâ s arrangement of events, and narrative fidelity is examined through looking at Brevardâ s use of ultimate terms. This thesis suggests that the personal narratives ...

  7. Experience of Linguo-rhetoric Approach Realization in the Process of Classical Writer Literal Personality Idiodiscourse

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    Vladlena V. Siganova


    Full Text Available The article characterizes major results of integrated linguo-rhetoric approach application to writer’s idiodiscourse (F.M. Dostoevsky’s ‘The Brothers Karamazov’ case study.

  8. The Force of Argument and the Argument of Force: A Study of the Rhetoric of Achamba and Abaago in Shadrach Ambanasom's Son of the Native Soil

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    Kenneth Usongo


    Full Text Available Using Afrocentric and Western rhetorical typologies, this essay explores the discourse of Achamba and Abaago, two leading characters in Shadrach Ambanasom's Son of the Native Soil. On the one hand, Achamba is discussed as a rhetorician whose ethos, logos, and pathos enable him to admirably anchor his message of unity and development for Dudum among his compatriots. On the other, Abaago is perceived as a man lacking in dialectical argumentation. Because of this shortcoming, he embraces violence in an attempt to realize his vision of making Akan the administrative centre of Dudum. While the one is showcased as an exemplar of effective rhetoric, the other symbolizes lack of rhetorical savoir-faire. Through these two protagonists, Ambanasom gives a synoptic view of rhetorical practices of not only Dudum (Ngie people, but also of contemporary Cameroon. At the same time, Ambanasom seems to problematize, in the rhetoric of his characters, issues of minority rights, governance, democracy, and dictatorship in Cameroon or even, on a grander scale, Africa.

  9. Food choice motives including sustainability during purchasing are associated with a healthy dietary pattern in French adults


    All?s, B.; P?neau, S.; Kesse-Guyot, E.; Baudry, J.; Hercberg, S.; M?jean, C.


    Background Sustainability has become a greater concern among consumers that may influence their dietary intake. Only a few studies investigated the relationship between sustainable food choice motives and diet and they focused on specific food groups. Objective This cross-sectional study aimed to assess the associations between food choice motives during purchasing, with a focus on sustainability, and dietary patterns in a large sample of French adults. Design Food choice motives were collect...

  10. The Panegyric Composed by Ennodius in Honour of King Theodoric: How Rhetoric Writes History

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    Monika Deželak Trojar


    Full Text Available The life and work of Ennodius (473/474–521 falls in a crucial but highly troubled period of late antiquity. With the fall of the Western Roman Empire, the arrival of the Ostrogoths, and Theodoric’s takeover of authority, Ennodius witnessed a number of processes which set the course of events for the centuries to come. He left an important testimony to his time in his panegyric to King Theodoric, which demonstrates the author's high level of classical education as well as his familiarity with classical, imperial, and early Christian literature. A skilfully written rhetorical work spanning the years 461–506/507, elaborate in style and content, it bears ample testimony to the historical reality of Theodoric’s time and constitutes an important historical source for the early period after the fall of the Western Roman Empire. The panegyric dates from the first half of 507. The diversity of its content leaves the reasons for its composition open to speculation, the most likely hypothesis being that Ennodius wished to thank Theodoric for his victories and achievements in general (no particular event is highlighted. It is no coincidence that the panegyric was composed after the final regulation of Theodoric’s authority and after a relatively long period of peace. It is clear from the panegyric that Ennodius had a highly positive attitude to Theodoric, whom he saw as a continuator and stimulator of the idea of eternal Rome. In his view, Theodoric’s assumption of authority over the Western part of the Roman Empire was a historical watershed which would bring a rejuvenation of Rome; the beginning of a new golden age. Besides its great historical value, the work of Ennodius is distinguished by its rhetorical and stylistic perfection. Confronted with the mass of historical material on Theodoric, Ennodius would have run into difficulties selecting an appropriate topic (inventio, but he emerges as a skilled collector and a masterly organiser in

  11. Envisaging the embryo in stem cell research: rhetorical strategies and media reporting of the ethical debates. (United States)

    Williams, Clare; Kitzinger, Jenny; Henderson, Lesley


    How is the embryo defined, envisaged, imagined? Who speaks on its behalf, and how? Based on a study of UK press and TV news reporting, this paper identifies the rhetorical strategies used to assert competing ethical positions around embryonic stem cell research. We show how both sides in the dispute mobilise metaphors and use personification to recruit support; and how they promote different ideas about the embryo's significance, size, and social embeddedness and present competing narratives about its origins, destiny and 'death'. The role of visual representation is key here. It does not follow the usual pattern whereby, in the abortion debate, those 'on the side' of the fetus display its image while those who are 'pro-choice' shy away from this. In the stem cell debate the pattern is inverted, highlighting the role of technologies of visualisation in defining what counts as human. Our analysis also shows how the media coverage marginalises women's perspectives, disregards more fundamental challenges to science, side-lines concerns about effectiveness or safety and curtails discussion of broader issues. We reflect on the media processes restricting debate in this way and conclude by identifying opportunities for a more inclusive discussion of science ethics.

  12. AITIA and KAIROS: Classical Rhetoric in the Writing across the Curriculum Program. (United States)

    Gates, Rosemary L.

    Three areas of the classical rhetoric of Aristotle, adapted for the modern discourse of inquiry and demonstration, provide a systematic framework for students to understand thought, investigation, and writing in other disciplines: aitia, kairos, and the enthymeme and the example. Aitia, or cause, has four aspects--the material cause, the formal…

  13. The Figures of Speech, "Ethos," and Aristotle: Notes toward a Rhetoric of Business Communication. (United States)

    Kallendorf, Craig; Kallendorf, Carol


    Demonstrates that business writers rely far more heavily than expected on classical figures of speech. Uses Aristotle's "Rhetoric" to show that figures of speech offer a powerful tool for the persuasive function of modern business communication. (PD)

  14. "The Confessions of Nat Turner": Styron's "Meditation on History" as Rhetorical Act. (United States)

    Strine, Mary S.


    Examines Syron's novel as a strategic rhetorical response to the problems of racism in America with far-ranging implications in American social and institutional history. Argues that the novel's shaping vision illuminates the ethical dilemma of the liberal humanist and explores the ramifications of violence for self-definition and social reform.…

  15. Argumentation in Contemporary Rhetoric: A Response to Haiman's "Farewell to Rational Discourse." (United States)

    Grice, George L.; Schunk, John F.

    In a 1968 address, Franklyn S. Haiman stated that public discourse at that time was marked by irrationality because of emphases on emotional appeals, disorganization, and aggressive or abusive style and language. He also cited "body rhetoric" (lawful protests or marches) and civil disobedience (illegal actions) as examples of irrational arguments.…

  16. 360-Degree Rhetorical Analysis of Job Hunting: A Four-Part, Multimodal Project (United States)

    Ding, Huiling; Ding, Xin


    This article proposes the use of a four-component multimodal employment project that offers students a 360-degree understanding of the rhetorical situations surrounding job searches. More specifically, we argue for the use of the four deliverables of written resumes and cover letters, mock oral onsite interview, video resume analysis, and peer…

  17. Global rhetorics of disaster: media constructions of Bataclan and the “Colectiv Revolution” in the wake of 9/11

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    Maria-Sabina DRAGA ALEXANDRU


    Full Text Available This article examines the recent global emergence of a rhetoric of disaster that connects violent events such as terrorist attacks and destructive accidents under an assumption of similarity based on their equally resulting in tragedy and mourning. I will compare discursive constructions of the terrorist attacks on 9/11, often considered the archetypal terrorist act of the new millennium, the Club Colectiv fire in Bucharest (October 30, 2015, followed by the “Colectiv Revolution” that led to a change of government in Romania, and the Bataclan terrorist attack in Paris (November 13, 2016. In a dialogue with Noemi Marin's concept of rhetorical space, I argue that, within the horizon of expectation created by 9/11, Bataclan and Colectiv have given rise to a specific rhetoric of mourning and revolt in reaction to disaster, which has an important public dimension, but, through a strong emotional appeal, is directed at every member of the audience in a personal way.

  18. Risk assessment as rhetorical practice: The ironic mathematics behind terrorism, banking, and public policy. (United States)

    Danisch, Robert


    The twin problems of possible terrorist attacks and a global economic recession have been, and continue to be, critical components of contemporary political culture. At the center of both problems is the assessment of future risk. To calculate the probability that a loan will default or to estimate the likelihood of an act of bioterrorism crippling an American city is to engage in the quantitative science of risk assessment. The process of risk assessment is an attempt to rationalize the uncertainty and contingency of the future. In this essay, I read risk assessments made by the Department of Homeland Security and by major banks during the recent financial collapse as examples of rhetorical practice. As such, I show the rhetorical form and function of risk assessments in order to determine the effect that they have on contemporary political culture.

  19. A Comparison of Effectiveness of Structured and Non-Structured Strategies of Rhetorical Invention for Written Argumentation Produced by Community College Students


    Smolova, Alona A


    A recent shift in the composition studies has resulted in the renewal of interest in rhetorical invention. There is no uniformity among researchers and professionals about the optimal conditions preceding the composing process, especially among college students. This study was intended to explore the effectiveness of structured (Larson's Heuristic) and non-structured (freewriting) strategies of rhetorical invention produced by community college students. The objectives of this study were to d...

  20. Writing and Social Justice: Analyzing Representations of Homelessness in Rhetoric and Composition Courses. (United States)

    Allen, John

    Although the topic of homelessness receives a great deal of attention in journalism and throughout popular culture, the discourse of homelessness remains largely unexamined and unquestioned. This discourse creates stereotypes and perpetuates homelessness by portraying it as an inevitability rather than a contingency. Rhetoric and composition…

  1. Science and Rhetoric From Bacon to Hobbes; Responses to the Problem of Eloquence. (United States)

    Zappen, James P.

    Decisive changes in the history of rhetoric occurred with the publication of Francis Bacon's "Advancement of Learning" and "De augmentis scientiarum" and "Leviathan" by Thomas Hobbes. Bacon and Hobbes responded to the problem of eloquence common to scientists in the early seventeenth century, which centered on three…

  2. Latina/os in Rhetoric and Composition: Learning from Their Experiences with Language Diversity (United States)

    Cavazos, Alyssa Guadalupe


    "Latina/os in Rhetoric and Composition: Learning from their Experiences with Language Diversity" explores how Latina/o academics' experiences with language difference contributes to their Latina/o academic identity and success in academe while remaining connected to their heritage language and cultural background. Using qualitative…

  3. Myth and Multiple Readings in Environmental Rhetoric: The Case of "An Inconvenient Truth" (United States)

    Rosteck, Thomas; Frentz, Thomas S.


    Contesting interpretations of "An Inconvenient Truth" that treat it as political jeremiad, autobiography, or science documentary, we contextualize the film within Joseph Campbell's monomyth and argue that its rhetorical efficacy arises in part because Al Gore's personal transformation animates the documentary footage with jeremiad advocacy. In…

  4. Defenders and Conquerors: The Rhetoric of Royal Power in Korean Inscriptions from the Fifth to Seventh Centuries

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    Hung-gyu Kim


    Full Text Available This article compares the rhetoric of three inscriptions from the Three Kingdoms period of Korea: the Gwanggaeto inscription, which was carved in 414 on the tomb stele of King Gwanggaeto of Goguryeo; the inscriptions on the monument stones raised between 550 and 568 to record the tours of King Jinheung of Silla; and the King Munmu inscription on the funerary stele of King Munmu of Silla, which was completed in 682. Notably, although all three monarchs were successful warriors, only the Gwanggaeto inscription is characterized by the martial rhetoric of conquest, while the two Silla examples employ the cautious rhetoric of peacemaking. The author analyzes this difference by understanding the inscriptions as situated speech acts, and he suggests that these inscriptions should be understood within the particular political circumstances in which they were situated. Whereas the Gwanggaeto inscription was produced by a powerful Goguryeo acting within a Northeast Asia in which no one state could claim dominance, the Silla inscriptions were produced by a Silla Kingdom that had to struggle first against established Korean rivals and then against an enormously powerful Tang empire.

  5. Beyond cyborg metapathography in Michael Chorost’s Rebuilt to World Wide Mind: Introducing “morphos” as a rhetorical concept in cyborgography

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    Kevin A. Thayer


    Full Text Available This essay introduces the rhetorical concept of “morphos”, a dimension of ethos, in the context of cyborg self-transformation and cyborg storytelling. Focusing on the cyborg storytelling of Michael Chorost, a cochlear implant user and futurist, this essay applies "morphos" to develop an argument about the changing capabilities and changing stories of living cyborg authors. Using rhetorical concepts to illuminate his self-transformation and narrative constructions, this essay analyzes Chorost’s two books: Rebuilt: How Becoming Part Computer Made Me More Human; and, World Wide Mind: The Coming Integration of Humanity, Machines, and the Internet. Chorost’s first book, Rebuilt, is an autobiographical account of his journey from deafness to cochlear implant hearing and his quest for community. He completes his journey of self-transformation using Haraway’s Cyborg Manifesto and Caidin’s Cyborg as narrative tools. Rebuilt can be defined as a cyborg metapathography, identifying rhetorical features of Chorost’s cyborg storytelling. Chorost’s second book, World Wide Mind, is both autobiographical and theoretical. This rhetorical shift in the context of his changing physical, perceptual, and cognitive capabilities, and his changing ethos, is significant because it opens the way for a new hybrid language combining the spoken/written and digital code.

  6. The lived experience of an American expatriate in Ghana: A rhetorical analysis of facebook postings to understand a cross-cultural behavior


    Yawson, Robert M.


    Using rhetorical analyses of the Facebook updates and postings, the lived experience of an American Expatriate in Ghana is told through the lenses of a Ghanaian living in the United States. The study reviews the contemporary understanding and importance of expatriation to organizations and provides detailed description and analysis of different models with theoretical base from cognitive and social psychology and sociology including models developed by Fons Trompenaars, Geert Hofstede, Harry ...

  7. Techno-Velcro to Techno-Memoria: Technology, Rhetoric, and Family in the Composition Classroom (United States)

    Ericsson, Patricia Freitag; Muhlhauser, Paul


    "Techno-velcro to Techno-memoria" is an intergenerational collection of techno-memories illustrating the impact of techno-literacies on family communication practices. Guests participating in "Techno-velcro to Techno-memoria" add their voices to create a rich resource of techno-rhetorical connections. Our guest-collaborators remember and describe…

  8. A Newcomer Gains Power: An Analysis of the Role of Rhetorical Expertise. (United States)

    Katz, Susan M.


    Offers a case study describing how the rhetorical expertise of a young woman (at the lowest professional level in a male-dominated bureaucratic organization) gave her the power to revise the processes by which her organization did its work, to rewrite the job descriptions of the managers within the organization, and to create a unique role for…

  9. A Linguistic Analysis of Rhetorical Strategies in Selected Narratives of Alice Walker (United States)

    Matunda, Robert Stephen Mokaya


    The objective of this investigation was to analyze rhetorical strategies of Alice Walker in four narratives, namely, "The Color Purple, In Search of Our Mother's Gardens, Possessing the Secret of Joy, and Now Is the Time To Open Your Heart". As such, this study helps to expand the body of investigation relating linguistics to literature and medium…

  10. From the Bear’s Mouth: Analyzing Vladimir Putin’s Rhetoric and Its Implications for Russian Grand Strategy (United States)


    will never be in peril. Sun Tzu Thus far, this essay contended that rhetoric matters, studied Putin’s worldview, and then analyzed his rhetoric...VLADIMIR PUTIN’S 2014 VALDAI SPEECH…………….....87 BIBLIOGRAPHY ……………………………………………………………....100 1 Chapter 1 Introduction The Sky 8 counts.”13 Simpson’s observations harken back to Sun Tzu’s maxim that “battles are won by choosing the terrain on which [they] are

  11. Examination of “Introductory Economics” Textbooks Withinthe Contextof Rhetorical Economics


    Bilir, Hüsnü


    Textbooks shape students opinions about relevant discipline. In this framework, text books which focus on cer-tain questions, ignore certain matter sand emphasize certain point sareno means “neutral” or “objective” andcontain value judgements implicitly. Rhetorical economics based on this point argues that the production ofeconomic know ledge is a social action and so works of economists have to be evaluated as a part of social rela-tions with in theyare, and strik est hemoulder power of econ...

  12. Medicine, Rhetoric, and Euthanasia: A Case Study in the Workings of a Postmodern Discourse. (United States)

    Hyde, Michael J.


    Offers a critical reading of a controversial narrative on euthanasia that appeared in the "Journal of the American Medical Association," paying particular attention to what the narrative is doing rhetorically. Suggests the narrative is addressing topic and readers in a postmodern manner. (SR)

  13. Using Digital Comics to Develop Digital Literacy: Fostering Functionally, Critically, and Rhetorically Literate Students (United States)

    Kirchoff, Jeff


    Literacy scholarship has established the importance of teaching, supporting, and facilitating digital literacy education for 21st century students. Stuart Selber goes a step further, arguing that students must be functionally (using digital technology), critically (questioning digital technology), and rhetorically (producing effective digital…

  14. Rhetorical Features of the Company Website

    DEFF Research Database (Denmark)

    Nielsen, Anne Ellerup


    will discuss the functional and the compositional aspects of corporate communication on the World Wide Web by comparing company websites with traditional market communication media. I will focus on linguistic and visual features of the company website and briefly account for some of the media constraints......Recent years have seen a growing body of literature ceoncerned with the World Wide Web as a new form of communication, and numerous discussions on composition, structure and design of successful company websites are being held in all kinds of forums within and outside the Internet. However, most...... these discussions seem to focus on the technological properties of the Internet or tend to serve purely practical purposes and only few researchers discuss the rhetorical features of web communication, the exception being a litited number of researchers dealing with metaphors on the Web. In this paper I...

  15. Inventing Citizens, Imagining Gender Justice: The Suffrage Rhetoric of Virginia and Francis Minor (United States)

    Ray, Angela G.; Richards, Cindy Koenig


    From the late 1860s through the mid-1870s, woman suffrage activists developed an ingenious legal argument, claiming that the U.S. Constitution already enfranchised women citizens. The argument, first articulated by St. Louis activists Virginia and Francis Minor, precipitated rhetorical performances by movement activists on public platforms and in…

  16. Writing for the Robot: How Employer Search Tools Have Influenced Resume Rhetoric and Ethics (United States)

    Amare, Nicole; Manning, Alan


    To date, business communication scholars and textbook writers have encouraged resume rhetoric that accommodates technology, for example, recommending keyword-enhancing techniques to attract the attention of searchbots: customized search engines that allow companies to automatically scan resumes for relevant keywords. However, few scholars have…

  17. The rhetorical construction of the predatorial virus: a Burkian analysis of nonfiction accounts of the Ebola virus. (United States)

    Weldon, R A


    Over the past 5 years, a new subgenre of horror films, referred to as plague films, has turned our focus to the threat of a hemorrhagic viral pandemic, comparable to the Spanish Flu epidemic of 1916. Based on the Ebola viral outbreaks of 1976, various writers have presented their accounts under the guise of increasing interest and prevention strategies. Disregarding inappropriate health care practices as the cause of these epidemics, accountability is refocused onto the rhetorically constructed, predatory nature of the virus. By employing Burke's theory of dramatism and pentadic analysis, the author examines this rhetorical construction of Ebola as a predatorial virus and its implications for public perceptions of public health endeavors.

  18. (Re)Bordering the Civic Imaginary: Rhetoric, Hybridity, and Citizenship in "La Gran Marcha" (United States)

    Cisneros, Josue David


    Though the drive to limit US citizenship often takes shape through the symbolic and material exclusion of "aliens," immigrants also engage in rhetorical struggles over the limits of the US civic imaginary. This essay examines one such challenge to the bordering logics of US citizenship--"La Gran Marcha", one of the largest…

  19. Metadiscourse in Book Prefaces of Filipino and English Authors: A Contrastive Rhetoric Study (United States)

    Munalim, Leonardo O.; Lintao, Rachelle B.


    Grounded on the tradition of Contrastive Rhetoric (CR), this paper aimed at contrasting the presence of metadiscourse resources in a book preface of Filipino and English authors. It especially sought to see the similarities and differences of interactive and interactional markers between two cultures. A total of thirty book prefaces on language…

  20. Crisis Communication and the Rhetorical Arena - A Multi-Vocal Approach

    DEFF Research Database (Denmark)

    Johansen, Winni; Frandsen, Finn


    Presentation of a new model of crisis communication called the rhetorical arena. This new model is compared to W. Benoit's theory of image restoration strategies and T. Coomb's theory of crisis communication as relationship management. The new model is based on a multi-vocal approach taking...... into account the many corporate and non corporate 'voices' which meet, compete, collaborate or negotiate during a crisis situation. The model conceives crisis communication as mediated through four parameters: context, media, genre, and text....

  1. Ego Defense and Media Access: Conflicting Rhetorical Needs of a Contemporary Social Movement. (United States)

    Turner, Kathleen J.


    Describes the relationship among the social movements of the 1960s, particularly the feminist movement and the mass media. Analyzes the nature of the rhetoric of social activism in that period which is characterized by the ego-defensive responses to media-created reality and by ego-building responses to media's reality-creating potential. (JMF)


    Directory of Open Access Journals (Sweden)

    Romualdo Atibagos Mabuan


    Full Text Available Newspaper commentaries constitute a part of media discourse, which is a significant area of inquiry in intercultural rhetoric analysis. Through conducting a contrastive textual analysis of newspaper commentaries culled from the English newspapers in the Philippines and Sri Lanka, this paper explored the notions of genre and micro-genre on the 2015 papal visit in the two countries. To set a tertium comparationisin examining the genre-newspaper commentaries on the papal visit, the timeframe was set during the two-week duration of the visit. To investigate the micro-genres employed by the writers, two sets of 15 newspaper commentaries on the visit respectively in the Philippines and Sri Lanka were selected and analyzed. Findings revealed that both Filipino and Sinhalese writers in English newspaper commentaries tended to employ the micro-genre of “media explanatory exposition” more often than other micro-genres, and in terms of rhetorical structures, both of these writers tended to show variation, dynamism, and individuality. Implications for ESL (English as a second language and EFL (English as a foreign language teaching are provided in the light of these findings.

  3. Rhetorical meta-language to promote the development of students' writing skills and subject matter understanding (United States)

    Pelger, Susanne; Sigrell, Anders


    Background: Feedback is one of the most significant factors for students' development of writing skills. For feedback to be successful, however, students and teachers need a common language - a meta-language - for discussing texts. Not least because in science education such a meta-language might contribute to improve writing training and feedback-giving. Purpose: The aim of this study was to explore students' perception of teachers' feedback given on their texts in two genres, and to suggest how writing training and feedback-giving could become more efficient. Sample: In this study were included 44 degree project students in biology and molecular biology, and 21 supervising teachers at a Swedish university. Design and methods: The study concerned students' writing about their degree projects in two genres: scientific writing and popular science writing. The data consisted of documented teacher feedback on the students' popular science texts. It also included students' and teachers' answers to questionnaires about writing and feedback. All data were collected during the spring of 2012. Teachers' feedback, actual and recalled - by students and teachers, respectively - was analysed and compared using the so-called Canons of rhetoric. Results: While the teachers recalled the given feedback as mainly positive, most students recalled only negative feedback. According to the teachers, suggested improvements concerned firstly the content, and secondly the structure of the text. In contrast, the students mentioned language style first, followed by content. Conclusions: The disagreement between students and teachers regarding how and what feedback was given on the students texts confirm the need of improved strategies for writing training and feedback-giving in science education. We suggest that the rhetorical meta-language might play a crucial role in overcoming the difficulties observed in this study. We also discuss how training of writing skills may contribute to

  4. Does Rhetoric Have a Place in Wohlrapp’s Theory of Argument?

    Directory of Open Access Journals (Sweden)

    Katharina Stevens


    Full Text Available When a new theory of argumentation becomes available on the English-speaking market, such as it is happening now through the translation of Harald Wohlrapp’s The Concept of Argument, it is always interesting to work out how the new input will interact with the work that has otherwise been done in the field. (Wohlrapp, 2014 This comment aims to determine whether rhetoric has a place in Wohlrapp’s account of argumentation.

  5. The Rhetoric of Prejudice: Can Europe Still Be Inclusive? Some Remarks

    Directory of Open Access Journals (Sweden)

    Mirella Pasini


    Full Text Available On May 9, 2017, Europe Day, a date chosen as a sign of goodwill for the future of Europe, a group of philosophers, linguists, historians, political scientists and media experts, coming from Belgium, France, Greece, Iceland, Norway, Poland, and Italy of course, gathered in Genoa (Italy to debate The Rhetoric of Prejudice. The subtitle of the Conference, which should not to be overlooked, posed a crucial question: can Europe still be inclusive?

  6. Critical contrastive rhetoric: The influence of L2 letter writing instruction on L1letter writing

    Directory of Open Access Journals (Sweden)

    Mehrnoosh Fakharzadeh


    Full Text Available The present study employed critical contrastive rhetoric to investigate the L2 to L1 transfer of organizational pattern and directness level of speech acts in business complaint letters. By examining the L1 complaint letters of 30 tourism university students in two phases of study, pre and post instruction of English complaint letter, the study revealed that the rhetorical organization of Persian letters are in a state of hybridity. The post instruction comparison of letters, however, showed a tendency towards applying English conventions both in organization and directness level of complaint speech act in the L1 complaint letters. The results also revealed that after instruction the expert in the field of tourism viewed some letters as inappropriate in terms of politeness which is reflected through some lexical items.

  7. The Rhetoric of Sustainability: Perversity, Futility, Jeopardy?

    Directory of Open Access Journals (Sweden)

    Meg Holden


    Full Text Available In 1991, development economist and American public intellectual Albert O. Hirschman wrote the Rhetoric of Reaction [1]. In this book, which was prescient of more contemporary popular books such as Naomi Klein’s The Shock Doctrine [2] and James C. Scott’s Seeing Like a State [3], Hirschman proposed a way to understand the kinds of arguments made by conservatives about proposals for change. His compelling trilogy of modes of arguments included arguments of perversity, futility, and jeopardy. I argue here that this schema can additionally be used as a way to understand the limits that are seen to exist to approaching sustainable development. I will demonstrate the pervasiveness of arguments that our best attempts to move toward sustainability in our cities today may present threats that are just as grave as those of not acting. This exercise serves two purposes. One is to urge those who would call themselves sustainability scholars to think critically and carefully about the lines of thought and action that may separate different sustainability motivations from the far reaches of interdisciplinary work in this field. The other is to suggest that, because of the persistence of certain kinds of arguments about the impossibility of sustainability, suggestive of deep and enduring instincts of doubt through human history, we should be skeptical of the legitimacy of these claims about the limitations of achieving sustainable development.

  8. The socio-rhetorical force of 'truth talk' and lies: The case of 1 John

    African Journals Online (AJOL)



    Aug 5, 2010 ... The point is that humans have immense linguistic capacity. The power of words ... discussing it especially when the lines of veracity were being pushed in written .... unbecoming of human intelligence. .... Arguments about lying and the quality of truth were rhetorically ... artificial context of written discourse.

  9. Comprehending Multiple Documents on Scientific Controversies: Effects of Reading Goals and Signaling Rhetorical Relationships (United States)

    Stadtler, Marc; Scharrer, Lisa; Skodzik, Timo; Bromme, Rainer


    Understanding conflicts between sources is an inherent part of science text comprehension. We examined whether readers' memories for conflicts and their situational interpretation of conflicts would be affected by reading goals and lexical cue phrases that signal rhetorical relationships. To this end, 198 undergraduates read multiple documents on…

  10. The Developmental Quality of Participation Experiences: Beyond the Rhetoric that "Participation Is Always Good!" (United States)

    Ferreira, Pedro D.; Azevedo, Cristina N.; Menezes, Isabel


    A powerful rhetoric regarding the importance of adolescents' civic engagement and political participation is common in contemporary societies, whilst citizens, both adolescent and adults, seem to express a growing scepticism and alienation regarding politics. Even if this disengagement is debatable, as there are simultaneous signs of an increasing…

  11. Freedom of Expression and Rhetorical Art: The Problems of Avant-Garde Jazz. (United States)

    Francesconi, Robert

    Although the success of black jazz has been limited by its lack of recognition in the white-controlled music industry, its rhetorical development as an expression of black consciousness can be traced from the bebop of the 1940s and early 1950s, through the hard bop and free jazz of the 1960s, to the jazz orientation of the disco circuit in the…

  12. Rediscovering the "Back-and-Forthness" of Rhetoric in the Age of YouTube (United States)

    Jackson, Brian; Wallin, Jon


    Web 2.0 applications such as YouTube have made it likely that students participate in online back-and-forth exchanges that influence their rhetorical literacy. Because of the back-and-forth nature of online communities, we turn to the procedural, critical, and progressive qualities of dialectic as a means of accounting for what makes public…

  13. The Cultural-Rhetorical Role of Free Jazz: Forging an Identity in the Sixties. (United States)

    Francesconi, Robert

    The free jazz movement of the 1960s provided a rhetorical parallel in music to the verbal messages of black power and black nationalism. The use of Third World musical patterns represented an attempt to reinforce the revolutions in perceptions that black Americans held of themselves, their cultural heritage, and relationships to the rest of the…

  14. Against the Intentional Fallacy: Legocentrism and Continuity in the Rhetoric of Indian Dispossession (United States)

    Wolfe, Patrick


    The road of US Indian law and policy, like its companion to hell, is paved with good intentions. Critics of its generally diabolic outcomes have had little difficulty demonstrating the moral chasm between the appealing rhetoric in which a policy or judgment was framed and the oppressive consequences to which it practically conduced. With a nod to…

  15. Trade liberalisation in Mexico: rhetoric and reality

    Directory of Open Access Journals (Sweden)

    Pennelope Pacheco-Lopez


    Full Text Available Trade liberalisation in Mexico started in a significant way in 1985/86, and was consolidated by the NAFTA agreement 1994. Mexico was expected to benefit in terms of increased export growth, employment, real wages, and above all, a faster rate of economic growth. In practice, there has been a divorce between rhetoric and reality. The growth of GDP post-liberalisation has been only one-half that pre-liberalisation. This paper gives three explanations. Firstly, export growth has hardly changed. Secondly, there has been a sharp increase in the propensity to import (partly related to US direct foreign investment which has reduced the growth of GDP consistent with a sustainable balance of payments equilibrium on current account. Thirdly, liberalisation has been used as a substitute for a development strategy.

  16. Consumer choice behaviour

    DEFF Research Database (Denmark)

    Hansen, Flemming; Percy, Larry; Hallum Hansen, Morten


    The paper is concerned with the measurement of emotions and the study of the role ofemotions in consumer choice. Contemporary neurological findings suggest that emotionsmay play a role in its own right, quite different from the way in which they have beenconsidered in traditional consumer choice ...... behaviour theory. A large-scale study including800 respondents, covering 64 brands, provide findings on emotional response tendenciesfor the brands, and relate these to involvement, type of need gratification, purchasingbehaviour, etc.......The paper is concerned with the measurement of emotions and the study of the role ofemotions in consumer choice. Contemporary neurological findings suggest that emotionsmay play a role in its own right, quite different from the way in which they have beenconsidered in traditional consumer choice...

  17. Electricity contract choices of Finnish residential customers. A choice based conjoint analysis

    Energy Technology Data Exchange (ETDEWEB)

    Rouvinen, S.; Matero, J. (Univ. of Eastern Finland, Joensuu (Finland), School of Forest Sciences), e-mail:, e-mail:


    Our aim is to examine how different environmental attributes of electricity contracts affect the residential customer choices when heterogeneity in customer preferences and motivations is taken into account. The data was acquired by a mail questionnaire to random sample of Finnish people in October-November 2009 with a response rate of 38 %. In addition to conventional questions, like questions on socio-demographic and agreements of energy related statements, the discrete choice experiment (DCE) of electricity contracts was included. The choice sets in the DCE had three electricity contract alternatives with varying levels of predetermined attributes (including unit price, supplier type, frequency of power outages, energy source and CO{sub 2} emissions). In this paper, we present the findings of our DCE design. Modeling respondent choices resulted in implicit prices for various electricity contract attributes that provide guidance for green marketing strategies of electricity suppliers and energy related informational activities of public institutions. We conclude that currently the potential for increasing demand-based environmental competitiveness from the wood electricity differentiation remains limited as we did not find any significant market segment of residential customers with strong preferences for wood over other sources of electricity (including 'mixture'). (orig.)

  18. Comment repenser le rapport de la rhétorique et de l’argumentation ? How should we consider the relationship between rhetoric and argumentation?

    Directory of Open Access Journals (Sweden)

    Michel Meyer


    Full Text Available La rhétorique, dit Aristote, est le pendant de la dialectique et de l’argumentation. Cela pose le problème de leur harmonisation au sein d’une théorie unifiée, où la rhétorique littéraire voisine avec la logique juridique. La problématologie est cette conception unifiée. Les questions expresses relèvent du conflit argumenté, comme en droit, qui les codifie, et les questions indirectes, des réponses qui les avalent par l’élégance et le style pour se faire passer pour résolutoires de ces questions. La rhétorique est la négociation de la distance entre les individus sur une question donnée, une question plus ou moins problématique et conflictuelle. La problématologie est à la base d’une véritable nouvelle rhétorique, avec de nouvelles prémisses fondées sur le questionnement, laissées jusque-là en friche. Des figures de rhétorique à l’inférence du vraisemblable, le questionnement est le socle où viennent s’articuler la raison, le langage et la persuasion.According to Aristotle, rhetoric is the counterpart of argumentation. How can we understand the relationship between literary, rhetoric and legal reasoning, if we do not have a general theory of rhetoric? Problematology purports to be precisely that. Questions can be addressed either directly, as in law and legal conflict, where the questions, the pros and the contras are, so to speak, on the table, or indirectly,through their answers, as if they were solved thereby. Rhetoric is the negotiation of the differences between the orator and the audience on a given question, which can be more or less problematic, rhetorical or argumentative. Problematology is the founding theory behind this “new” rhetoric. From the figures of speech to plausible inference, the theory of questioning offers an integrated view of reason, language and persuasion.

  19. The Energy Covenant: Energy Dominance and the Rhetoric of the Aggrieved


    Jen Schneider; Jennifer Peeples


    The Trump Administration has adopted “energy dominance” as its guiding ideology for energy policy, marking a notable shift from decades of “energy security” rhetoric. This paper analyzes how Secretary of Interior Ryan Zinke, one of the administration’s key spokespeople for energy dominance, uses “energy covenant renewal” to frame the importance of energy dominance for the conservative base. Covenant renewal is a modified form of the jeremiad; Zinke uses it to unite conservative identities aro...

  20. The Semiotics and Rhetoric of Music

    DEFF Research Database (Denmark)

    Kock, Christian Erik J


    Does music have meanings? If so, what are they like? These questions concern the semiotics of music. I will address these questions, using evidence from what I call aesthetic protocol analysis. I will further ask about the rhetorical significance of music having the kind of semiotics it apparently...... has. Given that music has the meanings it does, in the way it does, then what is the aesthetic function of that? In my view, asking what role meanings in music play for its aesthetic effect is to ask a rhetorician’s question. Rhetoricians will want to know what sorts of things artifacts do, and how...... they do them. That also goes for artifacts whose function is to provide aesthetic experience—and that, I believe, is what many of us listen to music for most of the time. So I wish to say something about what role the experience of musical meanings plays in this....

  1. "A Capital and Novel Argument": Charles Darwin's Notebooks and the Productivity of Rhetorical Consciousness (United States)

    Crick, Nathan


    With the rise of poststructuralist critiques of the autonomous subject, attention has shifted from the nature of "intentional persuasion" to the constitutive nature of discourse. Although this turn has led to valuable new insights into the nature of rhetoric, it also threatens to discount one of the most vital contributions of the rhetorical…

  2. Building Fictional Ethos: Analysing the Rhetorical Strategies of Persona Design for Online Role Play (United States)

    Doerr-Stevens, Candance


    This article presents a qualitative case study that uses discourse and social semiotic analysis methods in order to examine the rhetorical construction of fictional personas within an online role play used for learning in the college classroom. Of special focus are the differing patterns of semiotic resource use (for example, language and…

  3. Research Article Abstracts in Two Related Disciplines: Rhetorical Variation between Linguistics and Applied Linguistics (United States)

    Suntara, Watinee; Usaha, Siriluck


    The previous studies on abstracts (e.g., Santos, 1996; Samraj, 2002; Pho, 2008) illustrate that disciplinary variation in research article abstracts is discernible. However, the studies of abstracts from two related disciplines are still limited. The present study aimed to explore the rhetorical moves of abstracts in the fields of linguistics and…

  4. Translating agency reform through durable rhetorical styles: comparing official agency talk across consensus and adversarial contexts

    NARCIS (Netherlands)

    Smullen, A.


    This article directs attention to the role of ideational variables in shaping public management reform initiatives. It considers the contribution of both endogenous rhetorical styles and exogenous international fashions in explaining official agency talk in consensus and adversarial contexts.


    Directory of Open Access Journals (Sweden)

    Rafael Monroy Casas


    Full Text Available In the present work the author tries to analyse one of the fundamental concepts that underlie Kaplan's theory: his idea of “linearity”. Rather surprisingly, despite its importance, it is a construct that usually goes undefined in the literature. Different parameters of rhetorical organisation will be considered in this paper in order to clarify the essence of linearity. We shall check then Kaplan’s contention that English is a “linear” language whereas Spanish, a member of the Romance family, is characterised by a broken or non-linear structure. We shall also verify if there exist differences between English and Spanish in the discursive organisation of an expository text. Finally, we shall discuss which parameters appear to be more coincidental and more divergent within the rhetorical organisation of each language.

  6. Mapping a Space for a Rhetorical-Cultural Analysis: A Case of a Scientific Proposal (United States)

    Dorpenyo, Isidore Kafui


    This article analyzes a proposal submitted to a funding unit in Michigan Technological University by a PhD Forestry student. A rhetorical-cultural approach of the text provides evidence to argue that scientific writing is rooted in a cultural practice that valorizes certain kinds of thought, practices, rituals, and symbols; that a scientist's work…

  7. Rhetoric, logic, and experiment in the quantum nonlocality debate

    Directory of Open Access Journals (Sweden)

    Graft Donald A.


    Full Text Available This paper argues that quantum nonlocality (QNL has not been rigorously proven, despite the existence of recent Einstein-Podolsky-Rosen-Bohm (EPRB experiments that are claimed to be ‘loophole-free’. First, readers are alerted to rhetorical arguments, which are unfortunately often appealed to in the QNL debate, to empower readers to identify and reject such arguments. Second, logical problems in QNL proofs are described and exemplified by a discussion of the projection postulate problem. Third, experimental issues are described and exemplified by a discussion of the postselection problem. The paper concludes that QNL has not been proven and that locality cannot be excluded.

  8. « Change » Rhetoric as innovation device in Tunisian

    Directory of Open Access Journals (Sweden)

    Mohamed Ali ELHAOU


    Full Text Available Proponents of the “Tunisia change” toward structural unemployment of young graduates highlight the “change’s era” as a unique innovative solution. In this publicity process, the Democratic Constitutional Rally (RCD partystate plays a major communicative role. It acts indeed the same way as a huge communication agency. The party, internally, will have the responsibility to promote the presidential actions on the ground. Externally, in a gradually globalized world market where suitcaseconcepts such as “good” or “new governance”, “democratic transition”, “sustainable development” and “information society” are plentiful, the RCD’s role is therefore to be a catch-all rhetoric.

  9. Rhetorical Dissent as an Adaptive Response to Classroom Problems: A Test of Protection Motivation Theory (United States)

    Bolkan, San; Goodboy, Alan K.


    Protection motivation theory (PMT) explains people's adaptive behavior in response to personal threats. In this study, PMT was used to predict rhetorical dissent episodes related to 210 student reports of perceived classroom problems. In line with theoretical predictions, a moderated moderation analysis revealed that students were likely to voice…

  10. A Private Issue Becomes a Public Issue: A Rhetorical Analysis of "Roe v Wade." (United States)

    Cooper, Martha

    Supreme Court decisions tend to take the form of either (1) an act of justification or argumentation that defends the verdict of the communicator, or (2) a construction of a new symbolic reality that influences the world view of its audience. The "Roe vs. Wade" decision is an example of the merger of these two rhetorical functions. The…

  11. The Recovery of Rhetoric as "Methodeutic": A Renaissance of Discourse in a Postmodern Age. (United States)

    Boswell, Grant


    Describes the crisis of the humanities at the present time as an effect of the demise of the traditional, modern concept of the subject or self. Provides an analysis of views of the postmodern subject, as described by theorists such as Gianni Vattimo and Charles Pierce, and how these views might help redefine rhetoric in a postmodern age. (HB)

  12. A day in the city : using conjoint choice experiments to model urban tourists' choice of activity packages

    NARCIS (Netherlands)

    Dellaert, B.G.C.; Borgers, A.W.J.; Timmermans, H.J.P.


    This paper introduces and tests a conjoint choice experiment approach to modeling urban tourists' choice of activity packages. The joint logit model is introduced as a tool to model choices between combinations of activities and an experimental design approach is proposed that includes attributes

  13. Continuous Linguistic Rhetorical Education as a Means of Optimizing Language Policy in Russian Multinational Regions (United States)

    Vorozhbitova, Alexandra A.; Konovalova, Galina M.; Ogneva, Tatiana N.; Chekulaeva, Natalia Y.


    Drawing on the function of Russian as a state language the paper proposes a concept of continuous linguistic rhetorical (LR) education perceived as a means of optimizing language policy in Russian multinational regions. LR education as an innovative pedagogical system shapes a learner's readiness for self-projection as a strong linguistic…

  14. The "Tyranny of Choice": Choice Overload as a Possible Instance of Effort Discounting (United States)

    Reed, Derek D.; Reed, Florence D. DiGennaro; Chok, James; Brozyna, Gary A.


    When making a choice, people like to have options, but an emerging literature on "choice overload" suggests that the provision of too many options results in adverse experiences, including a depletion of cognitive resources and postdecision feelings of regret. A strong implication is that individuals should shy away from situations…

  15. Consumer choice behaviour


    Hansen, Flemming; Percy, Larry; Hallum Hansen, Morten


    The paper is concerned with the measurement of emotions and the study of the role of emotions in consumer choice. Contemporary neurological findings suggest that emotions may play a role in its own right, quite different from the way in which they have been considered in traditional consumer choice behaviour theory. A large-scale study including 800 respondents, covering 64 brands, provide findings on emotional response tendencies for the brands, and relate these to involvement...

  16. Food choice motives including sustainability during purchasing are associated with a healthy dietary pattern in French adults. (United States)

    Allès, B; Péneau, S; Kesse-Guyot, E; Baudry, J; Hercberg, S; Méjean, C


    Sustainability has become a greater concern among consumers that may influence their dietary intake. Only a few studies investigated the relationship between sustainable food choice motives and diet and they focused on specific food groups. This cross-sectional study aimed to assess the associations between food choice motives during purchasing, with a focus on sustainability, and dietary patterns in a large sample of French adults. Food choice motives were collected in 31,842 adults from the NutriNet-Santé study, using a validated 63 items questionnaire gathered into 9 dimension scores: ethics and environment, traditional and local production, taste, price, environmental limitation (i.e. not buying a food for environmental concerns), health, convenience, innovation and absence of contaminants. Dietary intake was assessed using at least three web-based 24-h food records. Three dietary patterns were obtained through factor analysis using principal component analysis. The associations between food choice motive dimension scores and dietary patterns were assessed using linear regression models, stratifying by sex. Individuals were more likely to have a "healthy diet" when they were more concerned by not buying a food for environmental concerns (only for 3 rd tertile versus 1 st tertile β women =0.18, 95% CI=0.15-0.20, β men =0.20 95% CI=(0.15-0.25)), ethics and environment (women only, β=0.05, 95% CI=0.02-0.08), absence of contaminants (women only, β=0.05, 95% CI=0.01-0.07), local production (women only, β=0.08, 95% CI=0.04-0.11), health (women only) and innovation (men only), and when they were less concerned by price. Individuals were also less likely to have traditional or western diets when they gave importance to food choice motive dimensions related to sustainability. Individuals, especially women, having higher concerns about food sustainability dimensions such as ethics and environment and local production, appear to have a healthier diet. Further

  17. Collaborative Complexities: Co-Authorship, Voice, and African American Rhetoric in Oral History Community Literacy Projects (United States)

    Grobman, Laurie


    This co-authored article describes a community literacy oral history project involving 14 undergraduate students. It is intellectually situated at the intersection of writing studies, oral history, and African American rhetoric and distinguished by two features: 1) we were a combined team of 20 collaborators, and 2) our narrator, Frank Gilyard,…

  18. A Contrastive Study of the Rhetorical Organisation of English and Spanish PhD Thesis Introductions (United States)

    Soler-Monreal, Carmen; Carbonell-Olivares, Maria; Gil-Salom, Luz


    This paper presents an analysis of the introductory sections of a corpus of 20 doctoral theses on computing written in Spanish and in English. Our aim was to ascertain whether the theses, produced within the same scientific-technological area but by authors from different cultural and linguistic backgrounds, employed the same rhetorical strategies…

  19. From Hitler to Hurricanes, Vietnam to Virginia Tech: Using Historical Nonfiction to Teach Rhetorical Context (United States)

    Beckelhimer, Lisa


    Historical nonfiction is effective in teaching rhetoric for two main reasons. First, historical texts communicate through a real-world lens that students can understand and find familiar. Students study history and are exposed to current events through the news, school, and each other. Second, since history affects people's lives so broadly, its…

  20. Calculating the Weather: Deductive Reasoning and Disciplinary "Telos" in Cleveland Abbe's Rhetorical Transformation of Meteorology (United States)

    Majdik, Zoltan P.; Platt, Carrie Anne; Meister, Mark


    This paper explores the rhetorical basis of a major paradigm change in meteorology, from a focus on inductive observation to deductive, mathematical reasoning. Analysis of Cleveland Abbe's "The Physical Basis of Long-Range Weather Forecasts" demonstrates how in his advocacy for a new paradigm, Abbe navigates the tension between piety to tradition…

  1. Sociology in American medical education since the 1960s: the rhetoric or reform. (United States)

    Wegar, K


    Despite recommendations by medical reformers that medical sociology be included in the curriculum, there is currently little evidence of a far-reaching integration of sociological perspectives in American medical education. Yet, support for the relevance of sociological knowledge has since the late 1960s helped to diffuse external pressures for change in health care and medical education. As a symbol of the communitarian commitment of the medical profession, claims in favor of the incorporation of sociological perspectives have thus occasionally, and largely unintentionally, served the public relations interests of biomedicine. However, the more recent interest in medical ethics has to some degree transformed medicine's educational agenda and the definition of medical 'human values'. Whereas the rhetorical expropriation of medical sociology primarily has concerned medicine's responsibility vis-à-vis society as a whole, the new medical ethics education signifies a return to a more individualistically oriented medical morality.

  2. "I Didn't Know What to Say...": Four Archetypal Responses to Homophobic Rhetoric in the Classroom (United States)

    Zack, J.; Mannheim, Alexandra; Alfano, Michael


    The purpose of this inquiry is to understand how student teachers reacted to homophobic rhetoric from students during their teaching placements. Focus group conversations with 111 student teachers over two years revealed their pupils' negative attitudes towards homosexuality and frequent use of homophobic pejoratives. How did these…

  3. From rhetoric to reality in science: Between Little Rock and a hard place

    International Nuclear Information System (INIS)

    Goodwin, I.


    As Bill Clinton makes the transition from candidate to president, he confronts the job of transforming campaign rhetoric to the reality of political compromise and budgetary constraint. Discussed in this article are Mr. Clinton's campaign promises related to funding for national laboratories, defense, and secondary education. Also discussed are Vice President Gore's views toward environmental cleanup and protection. Speculation is made of President Clinton's budget plans and Cabinet-level appointments

  4. Health Economics as Rhetoric: The Limited Impact of Health Economics on Funding Decisions in Four European Countries. (United States)

    Franken, Margreet; Heintz, Emelie; Gerber-Grote, Andreas; Raftery, James


    A response to the challenge of high-cost treatments in health care has been economic evaluation. Cost-effectiveness analysis presented as cost per quality-adjusted life-years gained has been controversial, raising heated support and opposition. To assess the impact of economic evaluation in decisions on what to fund in four European countries and discuss the implications of our findings. We used a protocol to review the key features of the application of economic evaluation in reimbursement decision making in England, Germany, the Netherlands, and Sweden, reporting country-specific highlights. Although the institutions and processes vary by country, health economic evaluation has had limited impact on restricting access of controversial high-cost drugs. Even in those countries that have gone the furthest, ways have been found to avoid refusing to fund high-cost drugs for particular diseases including cancer, multiple sclerosis, and orphan diseases. Economic evaluation may, however, have helped some countries to negotiate price reductions for some drugs. It has also extended to the discussion of clinical effectiveness to include cost. The differences in approaches but similarities in outcomes suggest that health economic evaluation be viewed largely as rhetoric (in D.N. McCloskey's terms in The Rhetoric of Economics, 1985). This is not to imply that economics had no impact: rather that it usually contributed to the discourse in ways that differed by country. The reasons for this no doubt vary by perspective, from political science to ethics. Economic evaluation may have less to do with rationing or denial of medical treatments than to do with expanding the discourse used to discuss such issues. Copyright © 2016 International Society for Pharmacoeconomics and Outcomes Research (ISPOR). Published by Elsevier Inc. All rights reserved.

  5. Rhetorical structure theory and text analysis (United States)

    Mann, William C.; Matthiessen, Christian M. I. M.; Thompson, Sandra A.


    Recent research on text generation has shown that there is a need for stronger linguistic theories that tell in detail how texts communicate. The prevailing theories are very difficult to compare, and it is also very difficult to see how they might be combined into stronger theories. To make comparison and combination a bit more approachable, we have created a book which is designed to encourage comparison. A dozen different authors or teams, all experienced in discourse research, are given exactly the same text to analyze. The text is an appeal for money by a lobbying organization in Washington, DC. It informs, stimulates and manipulates the reader in a fascinating way. The joint analysis is far more insightful than any one team's analysis alone. This paper is our contribution to the book. Rhetorical Structure Theory (RST), the focus of this paper, is a way to account for the functional potential of text, its capacity to achieve the purposes of speakers and produce effects in hearers. It also shows a way to distinguish coherent texts from incoherent ones, and identifies consequences of text structure.

  6. The "expert patient" approach for non-communicable disease management in low and middle income settings: When the reality confronts the rhetoric. (United States)

    Xiao, Yue


    This paper seeks to explore the relevance between the Western "expert patient" rhetoric and the reality of non-communicable diseases (NCDs) control and management in low and middle income settings from the health sociological perspective. It firstly sets up a conceptual framework of the "expert patient" or the patient self-management approach, showing the rhetoric of the initiative in the developed countries. Then by examining the situation of NCDs control and management in low income settings, the paper tries to evaluate the possibilities of implementing the "expert patient" approach in these countries. Kober and Van Damme's study on the relevance of the "expert patient" for an HIV/AIDS program in low income settings is critically studied to show the relevance of the developed countries' rhetoric of the "expert patient" approach for the reality of developing countries. In addition, the MoPoTsyo diabetes peer educator program is analyzed to show the challenges faced by the low income countries in implementing patient self-management programs. Finally, applications of the expert patient approach in China are discussed as well, to remind us of the possible difficulties in introducing it into rural settings.

  7. The Needs of Male Visuality: The Rhetoric of Male Gaze in Snuff and Hard-Core Culture between Cinema and Literature

    Directory of Open Access Journals (Sweden)

    Mirko Lino


    -  Social and cultural: the need of having to re-establish male dominance against the destructuring action of feminism. The field of analysis of cinematographic and literary outputs is focused on two titles: Snuff (1976 a movie produced by A. Shackleton, and the novel Snuff (2008 by Chuck Palahniuk. The movie is useful for the description of a snuff aesthetic and the rhetoric of male gaze; the novel instead is useful for the identification of relevant features about gender questions applied to extreme hard core pornography. At the end, it will be demonstrated the political attempt to reverse the hegemonic rhetoric of male gaze acting directly on the aesthetic of snuff movie ritual.

  8. Process and Context in Choice Models

    DEFF Research Database (Denmark)

    Ben-Akiva, Moshe; Palma, André de; McFadden, Daniel


    . The extended choice framework includes more behavioral richness through the explicit representation of the planning process preceding an action and its dynamics and the effects of context (family, friends, and market) on the process leading to a choice, as well as the inclusion of new types of subjective data...... in choice models. We discuss the key issues involved in applying the extended framework, focusing on richer data requirements, theories, and models, and present three partial demonstrations of the proposed framework. Future research challenges include the development of more comprehensive empirical tests...

  9. Available means: manifestations of Aristotle's three modes of rhetorical appeal in antinuclear fiction

    Energy Technology Data Exchange (ETDEWEB)

    Mannix, P.J.


    The abundance of sympathetic scientists, military men and clergymen in antinuclear fiction reflects a public perception that authorities speak most knowledgeably about an issue. Other antinuclear works employ characters with less traditional ethical appeals: nurturing women, vital youths, and even infallible computers. Antinuclear fiction uses enthymeme and example to reflect the history of the nuclear weapons debate. Some works attach the immorality of the weapons by examining the moral dilemmas of nuclear scientists. Others admit the permanence of the nuclear threat. By arousing emotions, fiction is capable of mobilizing its audience's active support for the ideas it presents. The principal emotions that various antinuclear works arouse highlight the close relationship between literature and rhetoric. The most dominant emotions, pity and fear, are the two Aristotle links to tragedy. Scorn, the principal emotion that Dr. Strangelove arouses - is the crucial emotion on which all satire depends. However, the other principal emotion in anti-nuclear fiction - hope - has principally a rhetorical function ensuring that the feelings the works provoke will be channeled constructively.

  10. Knowledge, Choice and Consequence: Reading and Teaching "Hamlet." (United States)

    Baumlin, James S.; Baumlin, Tita French


    Offers a Pyrrhonist reading of "Hamlet." Describes an experiment in teaching that attempts to reconstruct for literature students the prudential-ethical context of human rhetoric, placing "prudentia," or practical wisdom, at the center of their own imaginative involvement. (PRA)

  11. Toward Finding an Approach for Improving Rhetorical Organization of EFL Learners’ Argumentative Writing

    Directory of Open Access Journals (Sweden)

    Toktam Miri


    Full Text Available This study aimed at examining the probable impact of three distinct approaches to teaching writing, namely Process, Process-product and Product approaches on the rhetorical organization of EFL learners’ argumentative essays. To fulfill this aim, after ensuring the homogeneity of the 45 participants of the study through Oxford Placement Test (OPT the learners who were all at the intermediate level of English proficiency were divided into three groups comprising of 15 learners, each receiving instruction for 6 sessions based on the aforementioned approaches. After teaching the basic structure of an argumentative essay, the students in each group were required to write an essay in each session. In the last session they were asked to produce an essay which was considered as their post-test. The rhetorical organization of their writings was analyzed using a rubric adopted from the study of Tsai (2006. Using SPSS 16, the results of One-way ANOVA at the alpha level of .05 revealed that there was a significant difference between those who wrote based on process approach and also process-product approach and those who were taught on the basis of product approach to writing. The pedagogical implications of the study are further discussed throughout the paper.

  12. Science Writing and Rhetorical Training: A New Model for Developing Graduate Science Writers (United States)

    Karraker, N. E.; Lofgren, I.; Druschke, C. G.; McWilliams, S. R.; Morton-Aiken, J.; Reynolds, N.


    Graduate programs in the sciences generally offer minimal support for writing and communication, yet there is an increasing need for scientists to engage with the public and policymakers on technological, environmental, and health issues. The traditional focus on gaining particular discipline-related technical skills, coupled with the relegation of writing largely to the end of a student's academic tenure, falls short in equipping them to tackle these challenges. To address this problem, we launched a cross-disciplinary, National Science Foundation-funded training program in rhetoric and writing for science graduate students and faculty at the University of Rhode Island. This innovative program bases curricular and pedagogical support on three central practices, habitual writing, multiple genres, and frequent review, to offer a flexible model of writing training for science graduate students and pedagogical training for faculty that could be adopted in other institutional contexts. Key to the program, called SciWrite@URI, is a unique emphasis on rhetoric, which, we argue, is an essential—but currently lacking—component of science communication education. This new model has the potential to transform graduate education in the sciences by producing graduates who are as adept at the fundamentals of their science as they are at communicating that science to diverse audiences.

  13. Measurement of ethical food choice motives. (United States)

    Lindeman, M; Väänänen, M


    The two studies describe the development of three complementary scales to the Food Choice Questionnaire developed by Steptoe, Pollard & Wardle (1995). The new items address various ethical food choice motives and were derived from previous studies on vegetarianism and ethical food choice. The items were factor analysed in Study 1 (N=281) and the factor solution was confirmed in Study 2 (N=125), in which simple validity criteria were also included. Furthermore, test-retest reliability was assessed with a separate sample of subjects (N=36). The results indicated that the three new scales, Ecological Welfare (including subscales for Animal Welfare and Environment Protection), Political Values and Religion, are reliable and valid instruments for a brief screening of ethical food choice reasons. Copyright 2000 Academic Press.


    Directory of Open Access Journals (Sweden)

    Morton Luiz Faria de Medeiros


    Full Text Available This study has the general aim to analyze whether the juridical decision is committed to the truth – or it is satisfied with something else, given the impossibility of grasping it in its entirety and perfection. From the hypothetical-deductive method of approach and techniques of indirect documentary research, especially literature, among national and foreign authors of the study of rhetoric, we seek to meet the specific objectives of assessing the relevance of “truth” in production of juridical decision, connect this analysis to the resurgence of Rhetoric experienced in the twentieth century, and evaluate whether such a decision may waive the dogmatic attachment to an ontological, unisonous and unquestionable truth. It concludes in the end that the search for truth as correspondence or link to reality does not always deserve prestige in models of institutionalized conflict resolution throughout the history of Western civilization. The juridical decision appears much more committed to the rhetoric gnosiology, ordering the speeches according to a language that enables the basis on which such a decision is built and therefore the persuasion of those involved, as without the discursive intersubjectivity, different observers may not report to other what they perceive - thus the legal analysis of the truth cannot ignore the dialectic of Rhetoric.

  15. Minding "Our Cicero": Nineteenth-Century African American Women's Rhetoric and the Classical Tradition


    Morse, Heidi


    Nineteenth-century American culture was rife with references to classical Greco-Roman antiquity, especially in rhetoric, education, and neoclassical visual culture. But the legacy of the classics also had a racialized strain: in "justifications" of slavery and racism, white elites often figured classical erudition as the antithesis to blackness, suggesting, for example, that African Americans did not have the mental capacity to learn Greek or Latin. But despite limited access to the tools a...

  16. 'Nurse entrepreneurs' a case of government rhetoric? (United States)

    Traynor, Michael; Drennan, Vari; Goodman, Claire; Mark, Annabelle; Davis, Kathy; Peacock, Richard; Banning, Maggi


    Nursing has come to play a prominent role in government health policy since 1997. Extending the scope of nursing practice into activities previously carried out by doctors can assist a managerialist and 'modernizing' project of increasing National Health Service (NHS) efficiency by removing demarcations between professional groups. Drawing on elements of poststructuralist linguistics, this paper presents an analysis of a key government speech in the context of a discussion of overall policy intentions. The speech can be seen as an example of how government has attempted to use rhetoric to make its goals attractive to nurses. Policy-makers have to make their policies acceptable to those whom they expect to implement them. In this case, organizational efficiency, chiefly in terms of broader access to NHS services, as well as role substitution, is aligned with government policy promoting social enterprise and 'sold' to the nursing profession as enhancing its status compared with medicine.

  17. The Culture of Science and the Rhetoric of Scientism: From Francis Bacon to the Darwin Fish (United States)

    Lessl, Thomas M.


    The culture of modern science continues to establish its public identity by appealing to values and historical conceptions that reflect its appropriation of various religious ideals during its formative period, most especially in the rhetoric of Francis Bacon. These elements have persisted because they continue to achieve similar goals, but the…

  18. (Un)Making Sex, Making Race: Nineteenth-Century Liberalism, Difference, and the Rhetoric of Elizabeth Cady Stanton (United States)

    Poirot, Kristan


    Elizabeth Cady Stanton has been celebrated for her astute rhetorical contributions to woman's rights advocacy and highly criticized for her racist and elitist sentiments about citizenship and the franchise. Although there appears to be a discontinuity between Cady Stanton's commitment to (sexual) equality and her racism/elitism, this tension is…

  19. The Rhetoric of the Real: Stereotypes of Rural Youth in American Reality Television and Stock Photography (United States)

    Massey, Carissa


    Through an examination of the visual rhetoric of identity presented by reality shows, especially "Here Comes Honey Boo Boo," this paper explores ways in which American reality television and related media images construct, deploy, and reiterate visual stereotypes about whites from rural regions of the United States. Its focus is the…

  20. Plato's Critique of Rhetoric in the "Gorgias" (447a-466a): Epistemology, Methodology, and the Lyotardian Differend. (United States)

    McComiskey, Bruce

    The uncritical acceptance of Plato's treatment of sophistic doctrines (specifically in Plato's dialogue the "Gorgias") in the university has resulted in an impoverished contemporary view of sophistic rhetoric. Since Socrates' foundational epistemology allows for the knowledge of immutable truth and Gorgias' relativistic epistemology does…

  1. The Stars Belong to Everyone: The rhetorical practices of astronomer and science writer Dr. Helen Sawyer Hogg (1905--1993) (United States)

    Cahill, Maria J.

    Astronomer and science writer Dr. Helen Sawyer Hogg (University of Toronto) reached a variety of audiences through different rhetorical forms. She communicated to her colleagues through her scholarly writings; she reached out to students and the public through her Toronto Star newspaper column entitled "With the Stars," which she authored for thirty years; she wrote The Stars Belong to Everyone , a book that speaks to a lay audience; she hosted a successful television series entitled Ideas ; and she delivered numerous speeches at scientific conferences, professional women's associations, school programs, libraries, and other venues. Adapting technical information for different audiences is at the heart of technical communication, and Sawyer Hogg's work exemplifies adaptation as she moves from writing for the scientific community (as in her articles on globular cluster research) to science writing for lay audiences (as in her newspaper column, book, and script for her television series). Initially she developed her sense of audience through a male perspective informed largely by her scholarly work with two men (Harlow Shapley and her husband, Frank Hogg) as well as the pervasive masculine culture of academic science. This dissertation situates Sawyer Hogg in what is slowly becoming a canon of technical communication scholarship on female scientists. Toward this end, I discuss how she rhetorically engaged two different audiences, one scholarly and one popular, how Sawyer Hogg translated male dominated scientific rhetoric to writing for the public, and how science writing helped her achieve her professional goals. Complementing the archival research in addressing the questions of this study, I employ social construction analysis (also known as the social perspective) for my research methodology. She was ahead of her time and embodied the social perspective years before its definition as a rhetorical concept. In short, my study illuminates one scientific woman's voice

  2. Innovation and Organizational Communication in Corporate America: The Rhetorical Visions of Managers, Facilitators, and Employees on Quality Circles. (United States)

    Eyo, Bassey A.


    Examines the dynamics of organizational communication following corporate implementation of quality circles. Describes the rhetorical visions of people at three organizational levels closely associated with quality circles: (1) managers; (2) facilitators who organize the quality circles; and (3) employees. (SR)

  3. Development and conceptual validation of a questionnaire to help contraceptive choice: CHLOE (Contraception: HeLping for wOmen's choicE). (United States)

    Jamin, Christian Georges; Häusler, Gunther; Lobo Abascal, Paloma; Fiala, Christian; Lete Lasa, Luis Ignacio; Nappi, Rossella Elena; Micheletti, Marie-Christine; Fernández-Dorado, Ana; Pintiaux, Axelle; Chabbert-Buffet, Natalie


    The aim of this research was to develop a questionnaire to facilitate choice of the most appropriate contraceptive method for individual women. A literature review was conducted to identify key aspects influencing contraceptive choice and inform development of a questionnaire for online completion. Questionnaire development was overseen by a steering committee consisting of eight gynaecologists from across Europe. The initial draft underwent conceptual validation through cognitive debriefing interviews with six native English-speaking women. A qualitative content analysis was conducted to accurately identify potential issues and areas for questionnaire improvement. A revised version of the questionnaire then underwent face-to-face and online evaluation by 115 international gynaecologists/obstetricians with expertise in contraception, prior to development of a final version. The final conceptually validated Contraception: HeLping for wOmen's choicE (CHLOE) questionnaire takes ≤10 min to complete and includes three sections to elicit general information about the individual, the health conditions that might influence contraceptive choice, and the woman's needs and preferences that might influence contraceptive choice. The questionnaire captures the core aspects of personalisation, efficacy and safety, identified as key attributes influencing contraceptive choice, and consists of 24 closed-ended questions for online completion prior to a health care provider (HCP) consultation. The HCP receives a summary of the responses. The CHLOE questionnaire has been developed to help women choose the contraception that best suits their needs and situation while optimising the HCP's time.

  4. Immediate attention for public speech: Differential effects of rhetorical schemes and valence framing in political radio speeches

    NARCIS (Netherlands)

    Lagerwerf, L.; Boeynaems, A.; van Egmond-Brussee, C.; Burgers, C.F.


    Political campaign speeches are deemed influential in winning people’s minds and votes. While the language used in such speeches has often been credited with their impact, empirical research in this area is scarce. We report on two experiments investigating how language variables such as rhetorical

  5. Andres Bello and the Dissemination of Astronomy: Education and Scientific Rhetoric

    Directory of Open Access Journals (Sweden)

    Verónica Ramírez Errázuriz


    Full Text Available This paper analyzes the astronomical texts written by Andres Bello between 1810 and 1848, from its educational nature to its rhetorical expression, suggesting that their main purpose was to show the advances in the field - in terms of knowledge production and also technology development- in order to improve the material and intellectual environment of the nation. It also stands that astronomy should be tought by activating creativity and imagination, which may be linked with Bello’s willing to avoid science and art develop apart from each other, keeping, in this case astronomy bonded with literature.


    Directory of Open Access Journals (Sweden)

    Noermanzah Noermanzah


    Full Text Available The study aims to provide an understanding of the range of rhetoric in the political speech of the President of Indonesian Republic Susilo Bambang Yudhoyono and Joko Widodo, especially in the field of education. The research method used is the critical discourse analysis method of Norman Fairclough model. Data collection techniques used are documentation techniques, note-taking techniques, and interviews. Data analysis techniques are operated by connecting micro, meso, and macro elements in dimensions, such as: (a text, (b discourse practice, and (b socio-cultural practices. The result of the research shows the rhetoric in the political speech of President Susilo Bambang Yudhoyono and Joko Widodo in the field of education which are compiled by the staf of presidential documents are as followed: 54,25% of the argumentation, 31,21% of the hortatory variety, 5,32% of the exposition, 4,25% of persuasion, 2,48% of informative variety, 1,06 % of narrative range, 0,71% of descriptive variation, 0,35% of dramatic variation, and 0,35% of procedural variation. The variety of rhetoric used aims to deliver educational programs that have been made, promises, and wishes or expectations to improve the quality of education in Indonesia, especially in the reform era.

  7. Choice certainty in Discrete Choice Experiments

    DEFF Research Database (Denmark)

    Uggeldahl, Kennet Christian; Jacobsen, Catrine; Lundhede, Thomas


    In this study, we conduct a Discrete Choice Experiment (DCE) using eye tracking technology to investigate if eye movements during the completion of choice sets reveal information about respondents’ choice certainty. We hypothesise that the number of times that respondents shift their visual...

  8. The Role of Visual Rhetoric in the Vegetarian Movement: “Meet Your Meat” Video of Animal Torture on the PETA Website

    Directory of Open Access Journals (Sweden)

    Desideria C. W. Murti


    Full Text Available Abstract: Images have the power to create natural representation of reality, vividness in human memory and have rhetorical effect. However, visual rhetoric can create positive and negative feeling to persuade people. Negative feelings can be designed to make emotional reactions and spark action. Consequently, humans will consider ways to deal with the negative and discomfort feelings. In this paper, the writer analyzes the connection between visual rhetoric and emotional appeal by examining the controversial PETA video “Meet your Meat”. The writer will use the visual rhetoric, emotions, and cognitive dissonance theory to analyze the video and increase the understanding about the human emotions, especially disgust and guilt. Abstrak: Gambar memiliki kekuatan untuk menciptakan gambaran realitas yang alami, membuat kejelasan dalam ingatan manusia dan memiliki efek retoris. Namun, retorika visual dapat menciptakan perasaan positif dan negatif untuk membujuk orang. Perasaan negatif dapat dirancang untuk membuat reaksi emosional dan memicu tindakan. Akibatnya, manusia akan mempertimbangkan cara-cara untuk mengatasi perasaan-perasaan negatif dan ketidaknyamanan. Dalam tulisan ini, penulis akan menganalisis hubungan antara retorika visual dan daya tarik emosional dengan mengkaji video kontroversial PETA “Meet your Meat”. Penulis akan menggunakan teori retorika visual, emosi, dan disonansi kognitif untuk menganalisis video dan meningkatkan pemahaman tentang emosi manusia, terutama perasaan jijik dan rasa bersalah.

  9. Effects of Network Treatments on Perceptions of a Political Campaign Film: Can Rhetorical Criticism Make a Difference? (United States)

    Simons, Herbert W.; And Others


    Compares three television networks' treatments of "A New Beginning" (a Reagan campaign film shown at the 1984 Republican National Convention) and examines the effects on viewers of one network's critical preview of the film. Assesses the uses and limitations of rhetorical criticism in television coverage of political campaigns. (SR)

  10. "Schools Are No Longer Merely Educational Institutions": The Rhetoric of Social Efficiency in Ontario Education, 1931-1935 (United States)

    Christou, Theodore Michael


    This article examines educational rhetoric in Ontario, Canada, during the Great Depression. It notes how the government, through the Annual Reports of the Minister of Education, and the College of Education, through its journal, "The School," espoused themes of social efficiency regarding educational ideas and policies. The Depression…

  11. Rhetoric or Reality? Do Accounting Education and Experience Increase Weighting on Environmental Performance in a Balanced Scorecard? (United States)

    Wynder, Monte; Wellner, Kai-Uwe; Reinhard, Karin


    We are nearing the end of the United Nations' Decade of Education for Sustainable Development (2005-2014). There has been substantial rhetoric in education and business forums, and many universities have integrated sustainability into their accounting curricula, but what effect is accounting education having? This study considers whether the…

  12. A Masterpiece in a New Genre: The Rhetorical Negotiation of Two Audiences in Schrodinger's "What Is Life?" (United States)

    Ceccarelli, Leah


    Argues that, by identifying physicist Erwin Schrodinger's book "What is Life?" as inspirational community-forming discourse, it is possible to recognize the rhetorical artistry of his negotiation between two audiences. Notes that the book builds common ground, applies productive ambiguity at a key point of collision, and skillfully…

  13. Skeuomorphs’: on the rhetoric of material in the Gumelniţa tradition

    Directory of Open Access Journals (Sweden)

    Dragoş Gheorghiu


    Full Text Available The social changes, which characterise the Chalcolithic in southeastern Europe, which coincide with the emergence of metals, imposed a new material and led to the emergence of skeuomorphs (i.e. copies of objects made from a material different from that of the originals. Some gold objects from the Gumelnita tradition were objects of value, such as the valves of exotic shells, which therefore become visible in the form of paraphernalia. The present paper discusses the rhetoric of material visible in the shape and proximity of originals and skeuomorphs.

  14. Catalan, immigrants and charnegos: “race”, “cultura” and “mixture” in Catalan Nationalist Rhetoric

    Directory of Open Access Journals (Sweden)

    Montserrat Clua i Fainé


    Full Text Available This paper focuses on the manner in which ‘race’ and ‘culture’ are used in nationalist rhetorics, paying special attention to the presence or absence of ideas of biological or cultural ‘mixture’ employed in order to define socio-political identity of offspring of parents who possess different national identities. I will analyze this phenomenon in the ethnographic instance of Catalan nationalism, a kind of ‘civic’ nationalism that defines Catalan identity basically in cultural terms. The paper proposes to contrast this type of nationalist rhetoric with a form of xenophobic attitude that developed in Catalonia in the past century —1960s- 1970s— and which served to stigmatize the offspring of ‘mixed’ marriages between Catalans and Spanish immigrants. This instance serves to show that nationalist ideologies tend to adapt their argumentative structure to the prevailing socio-political and conceptual context, shifting from and/or combining culturalist and biologist/essentialist principles of classification. Finally, I want to point out the importance of paying special attention to the contemporary economic crisis in particular, with regard to attitudes and disqualifications of non- European immigrants in Catalonia and their descendants.

  15. From rhetoric to reality? Putting HIV and AIDS rights talk into practice in a South African rural community. (United States)

    Campbell, Catherine; Nair, Yugi


    Whilst international rhetoric on HIV and AIDS frequently invokes discourses of human rights to inspire and guide action, translating universal rights talk into practice in specific settings remains a challenge. Community mobilisation is often strategy of choice. We present a case study of the Entabeni Project in South Africa--in which a foreign-funded NGO sought to work with female health volunteers in a deep rural community to increase their access to two HIV-relevant rights: women's rights (especially gender equality) and rights to health (especially access to HIV- and AIDS-related services). Whilst the project had short-term health-related successes, it was less successful in implementing a gender empowerment agenda. The concept of women's rights had no purchase with women who had little interest in directly challenging male power, foregrounding the fight against poverty as their main preoccupation. The area's traditional chief and gatekeeper insisted the project should remain 'apolitical'. Project funders prioritised 'numbers reached' over a gender empowerment orientation. In the absence of (1) a marginalised group who are willing to assert their rights; and (2) a context where powerful people are willing to support these claims, 'rights' may be a blunt tool for HIV-related work with women in deeply oppressive and remote rural communities beyond the reach of international treaties and urban-based activist movements.

  16. Learning to listen to the organisational rhetoric of primary health and social care integration. (United States)

    Warne, T; McAndrew, S; King, M; Holland, K


    The sustained modernisation of the UK primary health care service has resulted in individuals and organisations having to develop more integrated ways of working. This has resulted in changes to the structure and functioning of primary care organisations, changes to the traditional workforce, and an increase in scope of primary care practice. These changes have contributed to what for many staff has become a constantly turbulent organisational and practice environment. Data from a three-year project, commissioned by the North West Development Agency is used to explore how staff involved in these changes dealt with this turbulence. Three hundred and fifty staff working within primary care participated in the study. A multimethods approach was used which facilitated an iterative analysis and data collection process. Thematic analysis revealed a high degree of congruence between the perceptions of all staff groups with evidence of a generally well-articulated, but often rhetorical view of the organisational and professional factors involved in how these changes were experienced. This rhetoric was used by individuals as a way of containing both the good and bad elements of their experience. This paper discusses how these defense mechanisms need to be recognised and understood by managers so that a more supportive organisational culture is developed.

  17. Rhetorical Impact through Hedging Devices in the "Results and Discussion" Part of a Civil Engineering Research Article (United States)

    Khamesian, Minoo


    It is common knowledge that hedging devices as a rhetorical technique common in all persuasive writing are considerably important in scientific discourse, for they are tools which facilitate presenting claims or arguments in a polite, acceptable and respectful manner. In addition, they are discoursal resources available to a scientific writer's…

  18. Where There Are No Rules or Systems to Guide Us: Argument from Example in a Hermeneutic Rhetoric (United States)

    Arthos, John


    Many rhetoricians treat argument from example as a kind of induction, an illustration of a general principle. Although this is one function of example, consistent with Aristotle's statements about the paradeigma and "The New Rhetoric's" "argumentation by example," it camouflages the practice of exemplary proof that has contributed to our richest…

  19. Rhetorics in Financial Reporting: An Interpretive Case Study

    Directory of Open Access Journals (Sweden)

    Anis Chariri


    Full Text Available This study is a case study conducted in an Indonesian insurance company. The aim of the study is to understand the dynamics of financial reporting in the company. Ontologically, this study is built on a belief that financial reporting practice is a socially constructed reality. As a socially constructed reality, such a practice involves an interaction among social actors, and between organisational actors and the institutional and cultural environment in which the company operates. The main research question of this study is why and how the company constructs its financial reporting to deliver messages to its audience. This study reveals that the company is committed to quality financial reporting because such reporting can be used to gain legitimacy and to maintain social harmony. Consequently, financial reporting is constructed as a rhetorical story about its performance, management ability and insight into the future.

  20. Historical analysis of the logic and rhetoric: problems on the procedural using of entimems

    Directory of Open Access Journals (Sweden)

    Alexandre Freire Pimentel


    Full Text Available Through the historical and bibliographical method, this article aims to present a critical appraisal of the logic and rhetoric evolution, specifically how the enthymemes are currently used to support judicial decisions. The paper intends to prove that the decision-making precedes the writing process and it is not necessarily guided by a formal logic reasoning but, especially, through an ideological motivation, and also that the wording can be done based on enthymemes.

  1. Choice Rules and Accumulator Networks (United States)


    This article presents a preference accumulation model that can be used to implement a number of different multi-attribute heuristic choice rules, including the lexicographic rule, the majority of confirming dimensions (tallying) rule and the equal weights rule. The proposed model differs from existing accumulators in terms of attribute representation: Leakage and competition, typically applied only to preference accumulation, are also assumed to be involved in processing attribute values. This allows the model to perform a range of sophisticated attribute-wise comparisons, including comparisons that compute relative rank. The ability of a preference accumulation model composed of leaky competitive networks to mimic symbolic models of heuristic choice suggests that these 2 approaches are not incompatible, and that a unitary cognitive model of preferential choice, based on insights from both these approaches, may be feasible. PMID:28670592

  2. George W. Bush's Post-September 11 Rhetoric of Covenant Renewal: Upholding the Faith of the Greatest Generation (United States)

    Bostdorff, Denise M.


    The appeal of Bush's post-September 11 discourse lies in its similarities with the Puritan rhetoric of covenant renewal by which ministers brought second- and third-generation Puritans into the church. Through this epideictic discourse, Bush implored younger Americans to uphold the national covenant of their "elders," the World War II generation,…

  3. EDITORIAL Teoria do documentário ---> Marcius Freire, Manuela Penafria DOSSIER TEMÁTICO Novos territórios do documentário ---> Arlindo Machado Perspectivas da análise narrativa no cinema: por uma abordagem da narrativa no filme documentário ---> Sandra Straccialano Coelho Fotografía y realidad: notas para una fenomenología del cine documental ---> Rubén Dittus Retórica e pragmática do documentário: a experiência de realização cinematográfica compartilhada do projeto Vídeo nas Aldeias

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    Juliano José de Araújo Juliano José de Araújo Juliano José de Araújo


    Full Text Available The article examines the experience of shared filmmaking (preparation,shooting and editing of the Brazilian Project Video in the Villages from the analysis ofthree documentaries directed by indigenous filmmakers. It analyzes the rhetoric choices ofthe documentaries, as the mise en scène, the first person narration and the voice-over etc.,according to their rhetoric and pragmatic dimensions, as defined by Plantinga (1997.

  4. Black Women's Bodies, Ideology, and the Public Curriculum of the Pro- and Anti-Choice Movements in the US (United States)

    Davidson, Maria del Guadalupe


    This paper explores how opposite sides of the abortion debate employ a discourse of endangerment to mobilise political support for their ideologies about black women's bodies. I examine the role of black women within that rhetorical strategy through various rhetorical artefacts. To analyse these artefacts, I employ the theoretical framework of…


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    Full Text Available The article focuses on the situation as we engage with emerging post-modern environments marked by a continued strong belief in technology as the key governing force in society, and by teaching being sacrificed on the altar of “progress”. “Teaching” has been turned into “learning”. Furthermore, new learning strategies are quite often, in some way or other, interweaved with the use of new technology. However, the instrumental perspectives of the industrial society have been to a large extent prolonged. Accordingly, the underlying assumption of this article is that developments concerning technology and education during recent decades can most adequately be understood as a rhetorically based negotiation between two basic, antagonistic positions. The first position is grounded in perspectives of “the industrial society”, the other one in notions of “the learning society”. When new technological devices, based on traditional perspectives, are combined with learning strategies of the future, we might regard this as an adoption of ideas of the learning society or as a construction of rhetoric structural couplings. Viewing recent changes in this manner provides new perspectives on important questions concerning the relationship between technology and education. It also constitutes a framework for the quite necessary process of reconsidering and clarifying the concepts of technology, teaching and learning. The tendencies described in the article are presented as overall trends within education, but the use of new technology to a large extent seems to be connected to new and more flexible educational methods and elements of distance education.

  6. Rhetoric Tradition and Democracy: Isocrates’ Role in Ancient Greek Political Idea. Start Point of Western Political Philosophy

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    Shokri Mehdi


    Full Text Available Political participation and the public education that have always been deployed to support the incipient progress of the civic life are revived in the modern political discourses. It has been believed that the age of pre-Socrates was the age of the Sophists whose acrid fallacy works occupied the political sphere, a malaise in government. However, speaking non-traditionally in the modern pedagogical system, there were some pre-Socratic thinkers and political philosophers/orators who’s works are the backbone of modern discourse on this matter. It will be examined whether any part of the classical rhetoric apparatus can be recovered and put to a good practice in the modern education and modern political participation. This point will be illustrated, furthermore, in this paper by alleging the importance of rhetoric, its role in Ancient Greek Democracy, and its influence on the modern concepts of power and democracy, as a continual element in a historical-political life. The further consideration is whether there was any democratic Polis existed in Ancient Athens and then, if there was, what characteristics it consisted of. Moreover, whether such concept can or should be considered in modern political discourses. In this sense, the liberal, non-dogmatic strain of the sophistry of Isocrates tradition urges us to indicate that the findings of this educational principles are, if not necessary, but adjutant complementary metes to our modern political knowledge of the states. In the end, it is inquired to see comparatively that how the tradition of rhetorical art and the concept of power in the Ancient Greek society have pertained to the modern democratic elements and whether we are able to empower this influential element in modern states.

  7. The Rhetoric of the Implicit and the Politics of Representation in the Age of Copy-and-Paste (United States)

    Adami, Elisabetta


    The paper discusses the effects of copy-and-paste on the rhetoric and politics of communication in digital environments, by examining direct and indirect (mis)quotation and referencing in "YouTube" video-exchanges and by providing further examples in one-to-one communication via "Facebook" and email. The forwarding of (snippets of) artefacts in…

  8. Consumers, health insurance and dominated choices. (United States)

    Sinaiko, Anna D; Hirth, Richard A


    We analyze employee health plan choices when the choice set offered by their employer includes a dominated plan. During our study period, one-third of workers were enrolled in the dominated plan. Some may have selected the plan before it was dominated and then failed to switch out of it. However, a substantial number actively chose the dominated plan when they had an unambiguously better choice. These results suggest limitations in the ability of health reform based solely on consumer choice to achieve efficient outcomes and that implementation of health reform should anticipate, monitor and account for this consumer behavior. Copyright © 2011 Elsevier B.V. All rights reserved.

  9. Institutional Choice and Recognition in Development

    DEFF Research Database (Denmark)

    Rutt, Rebecca Leigh

    Abstract This thesis concerns the role of local institutions in fostering development including natural resource management, and how this role is shaped by relations with higher scale institutions such as development agencies and national governments. Specifically, it examines the choice of local...... objective of this thesis was to contribute to understanding processes and outcomes of institutional choice and recognition. It employed mixed methods but primarily semi structured interviews in multiple sites across Nepal. In responding to specific objectives, namely to better understand: i) the rationales...... behind choices of local institutional counterparts, ii) the belonging and citizenship available with local institutions, iii) the dynamics and mutuality of recognition between higher and lower scale institutions, and iv) the social outcomes of choice and recognition, this thesis shows that the way choice...

  10. Topic theory and Brazilian musicality: Considerations on rhetoricity in music

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    Acácio T. C. Piedade


    Full Text Available This article presents an application of the topic theory to the analyses of Brazilian music. It starts with a reflection on the concepts of musicality, friction of musicalities in Brazilian jazz, and the fusion of musicalities that emerges from the invention of tradition. The discussion follows with the question of the adaptability of topic theory to national musics. Then, some musical examples are used in order to present some of the universes of topics of Brazilian music. In this article I argue that the concept of rhetoricity brings good results to the study of musical signification, and that the theory of topics is useful for other contexts than classical music, being an interesting route to the investigation of sociocultural connections in musicalities.

  11. Choice blindness in financial decision making

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    Owen McLaughlin


    Full Text Available Choice Blindness is an experimental paradigm that examines the interplay between individuals' preferences, decisions, and expectations by manipulating the relationship between intention and choice. This paper expands upon the existing Choice Blindness framework by investigating the presence of the effect in an economically significant decision context, specifically that of pension choice. In addition, it investigates a number of secondary factors hypothesized to modulate Choice Blindness, including reaction time, risk preference, and decision complexity, as well as analysing the verbal reports of non-detecting participants. The experiment was administered to 100 participants of mixed age and educational attainment. The principal finding was that no more than 37.2% of manipulated trials were detected over all conditions, a result consistent with previous Choice Blindness research. Analysis of secondary factors found that reaction time, financial sophistication and decision complexity were significant predictors of Choice Blindness detection, while content analysis of non-detecting participant responses found that 20% implied significant preference changes and 62% adhered to initial preferences. Implications of the Choice Blindness effect in the context of behavioural economics are discussed, and an agenda for further investigation of the paradigm in this context is outlined.

  12. Rhetorical values and aesthetic values in Ovid’s Metamorphoses

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    Petre Gheorghe BÂRLEA


    Full Text Available Among Ovid’s writings the catalogue of metamorphoses is a literary convention which is more frequent and more significant than it may be thought. The apparently arid formula of the concepts list acquired rhetorical, philosophical, and none the less aesthetic values under Ovid’s pen. The process of acquiring rich and delicately expressed significations enhanced over the time from the lyrical distiches of his youth, such as Amores or Heroides, over to the poems written during his exile, such as Tristia, the climax being the didactic poem in dactylic hexameter Metamorphoses (1-8 AD, unfinished or in any case unperfected. The use of a literary text as support across time and space for his polemics with personalities of the Roman cultural or political world is in accordance with the nonconformist spirit of Publius Ovidius Naso.

  13. Rhetoric and Reality in the English National Health Service; Comment on “Who Killed the English National Health Service?”

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    Rudolf Klein


    Full Text Available Despite fiscal stress, public confidence in the National Health Service (NHS remains strong; privatisation has not hollowed out the service. But if long term challenges are to be overcome, pragmatism not rhetoric should be the guide.

  14. Influence of convenience on healthy food choice

    DEFF Research Database (Denmark)

    Mueller Loose, Simone; Peschel, Anne; Grebitus, Carola

    Although seafood is considered to be a healthy food choice, the recommended consumption level of two servings per week is still not reached in most countries. Previous research has identified potential barriers of seafood consumption, including purchase and consumption convenience, but it is still...... participated in an online choice experiment with visual product stimuli to simulate their choice of oysters in a retail store. Considering preference heterogeneity respondents’ choices were analyzed with a scale adjusted latent class model and six different consumer segments differing in their preferences were...

  15. Bhaktivedanta Swami’s rhetoric of violence

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    Måns Broo


    Full Text Available This article puts a part of Bhaktivedanta Swami’s rhetoric of violence into a larger context that has previously been neglected: that of early- to mid-twentieth century Bengali politics. The author also pinpoints some other factors behind them, such as his literal reading of the Gaudiya Vaishnava scriptures and his flair for drama. In this, the author has not tried to exonerate Bhaktivedanta Swami for his more radically politically incorrect opinions. There is no reason why in the 1970s even an Indian could believe, for example, that Hitler killed Jews because they financed his enemies. Rather, the author tries to begin broadening the picture of Bhaktivedanta Swami by looking at him as a product both of his spiritual predecessors and of his more worldly background. Seeing Bhaktivedanta Swami not only as the great ‘transcendental’ founder-acharya of ISKCON, but also as an elderly gentle­ man, at times erring on relative, human issues, is a viewpoint shared by many ISKCON intellectuals today. For some apologists within the movement, however, taking this path is seen as exceedingly risky, and they fight it vehemently, claiming that the entire future of the movement hinges on being faithful to all the words of its founder.

  16. "Islam" In the Anti-Multicultural Rhetoric of Western European Politicians and Anthropologists: Congruence or Coincidence?

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    Marko Pišev


    Full Text Available The recent rhetoric of the "end" or "failure" of multiculturalism in Europe and beyond came as no surprise to anthropologists. Moreover, the statements made by leading politicians of key European economies seem as though they are based on the decades old anthropological critique of the consequences of the failed implementation of multicultural policies in Europe and on the global level. It is as though the messages we have been getting over the course of the last few years – that multicultural policies are contraindicated, that they weaken the contacts between cultures, rob individuals of the right to change and chose their identities and strengthen intra-cultural mediators of power, with patriarchy, violence against women and children, leaving school, religious fundamentalism and even terrorism as main consequences – are being read by politicians from anthropological analyses of abuses of collective "cultural" rights. The paper considers the nature of this similarity between the discourse of politicians and anthropologists with a special emphasis on the status of "Islam" in them, and discusses whether it is congruence or mere coincidence of stances toward minorities, immigrants and cultural differences, as toward the regulations which were tasked with protecting this diversity as a fundamental European value which today, at least at the rhetorical level, seems to be fading.

  17. Science and rhetoric in a globalizing public sphere: mediating systems of climate change knowledge and action


    Üzelgün, Mehmet Ali


    Mestrado em Psicologia / Classification (PsychINFO): 3000 Social Psychology 3040 Social Perception & Cognition 4070 Environmental questions e attitudes People’s knowledge and beliefs about intangible problems such as climate change rely heavily on mediated discourses of science and policy. This thesis employs a dialogical and rhetorical approach to social representations to examine how two mediating systems -the mainstream press and environmental non-governmental organizatio...

  18. The impact of choice context on consumers' choice heuristics

    DEFF Research Database (Denmark)

    Mueller Loose, Simone; Scholderer, Joachim; Corsi, Armando M.


    Context effects in choice settings have received recent attention but little is known about the impact of context on choice consistency and the extent to which consumers apply choice heuristics. The sequence of alternatives in a choice set is examined here as one specific context effect. We compare...... how a change from a typical price order to a sensory order in wine menus affects consumer choice. We use pre-specified latent heuristic classes to analyse the existence of different choice processes, which begins to untangle the ‘black box’ of how consumers choose. Our findings indicate...... that in the absence of price order, consumers are less price-sensitive, pay more attention to visually salient cues, are less consistent in their choices and employ other simple choice heuristics more frequently than price. Implications for consumer research, marketing and consumer policy are discussed....

  19. Muted Rhetors and the Mundane: The Case of Ruth Mary Weeks, Rewey Belle Inglis, and W. Wilbur Hatfield (United States)

    Bordelon, Suzanne


    This essay reveals the importance of investigating mundane internal documents, particularly when considering muted rhetors, who may use such texts strategically in an attempt to subvert the status quo. It does so by examining the first and second women presidents of NCTE and their efforts to professionalize the organization and to strengthen the…

  20. Combining food type(s) and food quantity choice in a new food choice paradigm based on vice-virtue bundles. (United States)

    Haws, Kelly L; Liu, Peggy J


    Given the prevalence and rising rates of obesity in many countries, including the United States, much food decision-making research ultimately aims at understanding how consumers can make healthier choices. The two predominant choice paradigms used in food decision-making research ask consumers to choose (a) between a "vice" (or unhealthy food) and a "virtue" (or healthy food) or (b) among varying portion sizes of "vice." We propose a new food choice paradigm that encourages consumers to jointly consider both food type(s) choice and food portion size at each decision point. The purpose of this paradigm is two-fold. First, it aims to allow examination of more comprehensive eating behavior (e.g., to examine the overall composition of a plate of food rather than choice of a single food). Second, it aims to shift consumers towards including large proportions of virtues and smaller proportions of vice in their overall consumption portfolios. For this paradigm, we draw upon a recently introduced food product innovation called "vice-virtue bundles" (Liu et al., 2015) that illustrates the basis of this new food choice paradigm, in which food type(s) and portion decisions are made simultaneously. Accordingly, we first discuss relevant findings on vice-virtue bundles as well as the differences between simultaneous and sequential choice of multiple products. Second, we examine the benefits for managing and controlling one's consumption that are provided by vice-virtue bundles and this joint food choice paradigm more generally. Third and finally, we point out opportunities for future research by discussing (a) multiple factors that influence food choices, (b) decision processes affected by food choice paradigms, and (c) issues of generalizability related to the presence of vice-virtue bundles. Copyright © 2015 Elsevier Ltd. All rights reserved.