WorldWideScience

Sample records for reaching target audiences

  1. Hard-to-Reach? Using Health Access Status as a Way to More Effectively Target Segments of the Latino Audience

    Science.gov (United States)

    Wilkin, Holley A.; Ball-Rokeach, Sandra J.

    2011-01-01

    Health issues disproportionately affect Latinos, but variations within this ethnic group may mean that some Latinos are harder to reach with health messages than others. This paper introduces a methodology grounded in communication infrastructure theory to better target "hard-to-reach" audiences. A random digit dialing telephone survey…

  2. Can eHealth tools enable health organizations to reach their target audience?

    Science.gov (United States)

    Zbib, Ahmad; Hodgson, Corinne; Calderwood, Sarah

    2011-01-01

    Data from the health risk assessment operated by the Heart and Stroke Foundation found users were more likely to be female; married; have completed post secondary education; and report hypertension, stroke, or being overweight or obese. In developing and operating eHealth tools for health promotion, organizations should compare users to their target population(s). eHealth tools may not be optimal for reaching some higher-risk sub-groups, and a range of social marketing approaches may be required.

  3. Are we reaching the target audience? Evaluation of a fish fact sheet.

    Science.gov (United States)

    Burger, J; Waishwell, L

    2001-09-28

    According to the US Environmental Protection Agency, over 16% of freshwater lakes and 7% of the rivers are under some sort of fish consumption advisory because of the presence of toxic chemicals. There is considerable interest in the issuing of information, advisories, and fact sheets concerning the consumption of wild-caught fish from contaminated waters, and in the actual consumption patterns of subsistence and recreational anglers. Despite the large number of consumption advisories issued by state agencies, there is little information on how these advisories, or other forms of risk communication, are perceived by target audiences, notably fishermen and women of child-bearing age. The states of South Carolina and Georgia issue consumption advisories for fish from the Savannah River, among other sites. To gain a greater insight into the perception of anglers about a supplemental fish fact sheet jointly developed by South Carolina, Georgia, federal agencies, and the Consortium for Risk Evaluation with Stakeholder Participation, we interviewed fisherman along the Savannah River. The objectives were to determine: (1) whether they had previously read the Fish Fact Sheet or had heard about the consumption advisories; (2) what major message they obtained from the sheet; (3) who they felt the fact sheet was aimed at, and who should get the Fish Fact Sheet; (4) who should be concerned about health risks from consuming the fish; and (5) the best method of disseminating such information. We interviewed 92 fishermen (37% black, 62% white) during the fishing season of 1999. Half had heard some information about consumption advisories, mainly from the media (64%). The study concluded that there were no ethnic differences in whether they had heard about the advisories, understood the major message of the fact sheet, felt they could reduce their risk from consuming the fish, or felt that it made a difference which agency issued the fact sheet. There were significant ethnic

  4. Reaching the Target Audience

    Science.gov (United States)

    2014-06-13

    their rich history, strong economy and a powerful military. All this was done at a time when the rest of the world was mired in the Great Depression ...the use of internet social networking. Companies such as YouTube , Facebook, and Google+ provide internet users the ability to interact through photo

  5. Hard-to-reach? Using health access status as a way to more effectively target segments of the Latino audience.

    Science.gov (United States)

    Wilkin, Holley A; Ball-Rokeach, Sandra J

    2011-04-01

    Health issues disproportionately affect Latinos, but variations within this ethnic group may mean that some Latinos are harder to reach with health messages than others. This paper introduces a methodology grounded in communication infrastructure theory to better target 'hard-to-reach' audiences. A random digit dialing telephone survey of 739 Latinos living in two Los Angeles communities was conducted. The relationships between health access difficulties and connections to an integrated storytelling network as well as individual health communication source connections were explored. Findings suggest that Latinos who are connected to an integrated storytelling network report marginally greater ease finding healthcare, despite not being any more likely to have insurance or a regular place for healthcare. Latinos who have health access problems tended to rely more upon Spanish-language television for health information. In addition, those without healthcare access problems are more likely to indicate that they use health professionals, the Internet, mainstream TV and printed materials like health pamphlets for health information. The theoretical and methodological contributions of this work, its major findings, implications, limitations and policy guidelines are discussed.

  6. Using New Media to Reach Broad Audiences

    Science.gov (United States)

    Gay, P. L.

    2008-06-01

    The International Year of Astronomy New Media Working Group (IYA NMWG) has a singular mission: To flood the Internet with ways to learn about astronomy, interact with astronomers and astronomy content, and socially network with astronomy. Within each of these areas, we seek to build lasting programs and partnerships that will continue beyond 2009. Our weapon of choice is New Media. It is often easiest to define New Media by what it is not. Television, radio, print and their online redistribution of content are not New Media. Many forms of New Media start as user provided content and content infrastructures that answer that individual's creative whim in a way that is adopted by a broader audience. Classic examples include Blogs and Podcasts. This media is typically distributed through content specific websites and RSS feeds, which allow syndication. RSS aggregators (iTunes has audio and video aggregation abilities) allow subscribers to have content delivered to their computers automatically when they connect to the Internet. RSS technology is also being used in such creative ways as allowing automatically updating Google-maps that show the location of someone with an intelligent GPS system, and in sharing 100 word microblogs from anyone (Twitters) through a single feed. In this poster, we outline how the IYA NMWG plans to use New Media to reach target primary audiences of astronomy enthusiasts, image lovers, and amateur astronomers, as well as secondary audiences, including: science fiction fans, online gamers, and skeptics.

  7. Can donated media placements reach intended audiences?

    Science.gov (United States)

    Cooper, Crystale Purvis; Gelb, Cynthia A; Chu, Jennifer; Polonec, Lindsey

    2013-09-01

    Donated media placements for public service announcements (PSAs) can be difficult to secure, and may not always reach intended audiences. Strategies used by the Centers for Disease Control and Prevention's (CDC) Screen for Life: National Colorectal Cancer Action Campaign (SFL) to obtain donated media placements include producing a diverse mix of high-quality PSAs, co-branding with state and tribal health agencies, securing celebrity involvement, monitoring media trends to identify new distribution opportunities, and strategically timing the release of PSAs. To investigate open-ended recall of PSAs promoting colorectal cancer screening, CDC conducted 12 focus groups in three U.S. cities with men and women either nearing age 50 years, when screening is recommended to begin, or aged 50-75 years who were not in compliance with screening guidelines. In most focus groups, multiple participants recalled exposure to PSAs promoting colorectal cancer screening, and most of these individuals reported having seen SFL PSAs on television, in transit stations, or on the sides of public buses. Some participants reported exposure to SFL PSAs without prompting from the moderator, as they explained how they learned about the disease. Several participants reported learning key campaign messages from PSAs, including that colorectal cancer screening should begin at age 50 years and screening can find polyps so they can be removed before becoming cancerous. Donated media placements can reach and educate mass audiences, including millions of U.S. adults who have not been screened appropriately for colorectal cancer.

  8. Media perspective - new opportunities for reaching audiences

    Science.gov (United States)

    Haswell, Katy

    2007-08-01

    The world of media is experiencing a period of extreme and rapid change with the rise of internet television and the download generation. Many young people no longer watch standard TV. Instead, they go on-line, talking to friends and downloading pictures, videos, music clips to put on their own websites and watch/ listen to on their laptops and mobile phones. Gone are the days when TV controllers determined what you watched and when you watched it. Now the buzzword is IPTV, Internet Protocol Television, with companies such as JOOST offering hundreds of channels on a wide range of subjects, all of which you can choose to watch when and where you wish, on your high-def widescreen with stereo surround sound at home or on your mobile phone on the train. This media revolution is changing the way organisations get their message out. And it is encouraging companies such as advertising agencies to be creative about new ways of accessing audiences. The good news is that we have fresh opportunities to reach young people through internet-based media and material downloaded through tools such as games machines, as well as through the traditional media. And it is important for Europlanet to make the most of these new and exciting developments.

  9. Characterizing Health Information for Different Target Audiences.

    Science.gov (United States)

    Sun, Yueping; Hou, Zhen; Hou, Li; Li, Jiao

    2015-01-01

    Different groups of audiences in health care: health professionals and health consumers, each have different information needs. Health monographs targeting different audiences are created by leveraging readers' background knowledge. The NCI's Physician Data Query (PDQ®) Cancer Information Summaries provide parallel cancer information and education resources with different target audiences. In this paper, we used targeted audience-specific cancer information PDQs to measure characteristic differences on the element level between audiences. In addition, we compared vocabulary coverage. Results show a significant difference between the professional and patient version of cancer monographs in both content organization and vocabulary. This study provides a new view to assess targeted audience-specific health information, and helps editors to improve the quality and readability of health information.

  10. Characterizing and Reaching High-Risk Drinkers Using Audience Segmentation

    Science.gov (United States)

    Moss, Howard B.; Kirby, Susan D.; Donodeo, Fred

    2010-01-01

    Background Market or audience segmentation is widely used in social marketing efforts to help planners identify segments of a population to target for tailored program interventions. Market-based segments are typically defined by behaviors, attitudes, knowledge, opinions, or lifestyles. They are more helpful to health communication and marketing planning than epidemiologically-defined groups because market-based segments are similar in respect to how they behave or might react to marketing and communication efforts. However, market segmentation has rarely been used in alcohol research. As an illustration of its utility, we employed commercial data that describes the sociodemographic characteristics of high-risk drinkers as an audience segment; where they tend to live, lifestyles, interests, consumer behaviors, alcohol consumption behaviors, other health-related behaviors, and cultural values. Such information can be extremely valuable in targeting and planning public health campaigns, targeted mailings, prevention interventions and research efforts. Methods We describe the results of a segmentation analysis of those individuals who self-report consuming five or more drinks per drinking episode at least twice in the last 30-days. The study used the proprietary PRIZM™ audience segmentation database merged with Center for Disease Control and Prevention's (CDC) Behavioral Risk Factor Surveillance System (BRFSS) database. The top ten of the 66 PRIZM™ audience segments for this risky drinking pattern are described. For five of these segments we provide additional in-depth details about consumer behavior and the estimates of the market areas where these risky drinkers reside. Results The top ten audience segments (PRIZM clusters) most likely to engage in high-risk drinking are described. The cluster with the highest concentration of binge drinking behavior is referred to as the “Cyber Millenials.” This cluster is characterized as “the nation's tech-savvy singles

  11. Characterizing and reaching high-risk drinkers using audience segmentation.

    Science.gov (United States)

    Moss, Howard B; Kirby, Susan D; Donodeo, Fred

    2009-08-01

    Market or audience segmentation is widely used in social marketing efforts to help planners identify segments of a population to target for tailored program interventions. Market-based segments are typically defined by behaviors, attitudes, knowledge, opinions, or lifestyles. They are more helpful to health communication and marketing planning than epidemiologically defined groups because market-based segments are similar in respect to how they behave or might react to marketing and communication efforts. However, market segmentation has rarely been used in alcohol research. As an illustration of its utility, we employed commercial data that describes the sociodemographic characteristics of high-risk drinkers as an audience segment, including where they tend to live, lifestyles, interests, consumer behaviors, alcohol consumption behaviors, other health-related behaviors, and cultural values. Such information can be extremely valuable in targeting and planning public health campaigns, targeted mailings, prevention interventions, and research efforts. We described the results of a segmentation analysis of those individuals who self-reported to consume 5 or more drinks per drinking episode at least twice in the last 30 days. The study used the proprietary PRIZM (Claritas, Inc., San Diego, CA) audience segmentation database merged with the Center for Disease Control and Prevention's (CDC) Behavioral Risk Factor Surveillance System (BRFSS) database. The top 10 of the 66 PRIZM audience segments for this risky drinking pattern are described. For five of these segments we provided additional in-depth details about consumer behavior and the estimates of the market areas where these risky drinkers resided. The top 10 audience segments (PRIZM clusters) most likely to engage in high-risk drinking are described. The cluster with the highest concentration of binge-drinking behavior is referred to as the "Cyber Millenials." This cluster is characterized as "the nation's tech

  12. Intermediaries for youth: a vital target audience.

    Science.gov (United States)

    1997-01-01

    Worldwide, youth are recognized as a key target audience for HIV/STD awareness and prevention campaigns. Rural young people, who often have less access to information and prevention tools than urban youth, may be particularly vulnerable to HIV/STD infection. Many initiatives have been organized by nongovernmental organizations, governments, churches, and other organizations to help youth. However, parents, relatives, guardians, teachers, church and youth leaders, social workers, and other adults in a position to influence youth must also be helped to undertake the role of an intermediary between youth and HIV/STD interventions and other youth-oriented programs. In training adults to openly address sexual and reproductive health issues with adolescents, adults must first be encouraged to feel comfortable about discussing such issues among themselves. Intermediaries and how to target them are discussed.

  13. Audience reach of science on television in 10 European countries: An analysis of people-meter data.

    Science.gov (United States)

    Lehmkuhl, Markus; Boyadjieva, Pepka; Cunningham, Yvonne; Karamanidou, Christina; Mörä, Tuomo

    2016-02-01

    Beginning with a differentiation of science programmes into five different editorial concepts, this article explores the audience reach of science on television in 10 European countries with a special emphasis on young audiences aged between 14 and 29 years. In relation to the share of this age group in the entire population, science programmes in all countries reach a considerably smaller proportion of younger viewers. Specific preferences for science content on television do not seem to be relevant in explaining aggregated viewing behaviours especially of young audiences. Unlike all other segments, the young science viewer segment is almost intangible as an aggregated group, as a definable segment of a mass audience that can be targeted by science programme makers. © The Author(s) 2014.

  14. Trailer-targeting a potential audience

    OpenAIRE

    Brůnová, Lada

    2013-01-01

    How can movie production companies speak to their potential audience thru movie trailers? Which means do they use and what is the public reception? How does a viewer interpret a movie trailer? What can we learn about viewers from movie trailers? This thesis is offering all the answers to questions mentioned above in two different parts - in the first part the concepts of movie trailers are introduced and explained, the second part analyses the outcomes of a research which studies the affects ...

  15. The Filipino male as a target audience in family planning.

    Science.gov (United States)

    Vitug, W

    1986-01-01

    Since the official launching of the Philippine Population Program in 1970, family planning campaigns have substantially addressed themselves to women. The suggestion to devote equal, if not more, attention to men as family planning targets had been raised by Dr. Mercado as early as 1971. It was not until 1978, that the deliberate inclusion of males as a target audience in family planning became a matter of policy. The Population Center Foundation (PCF), from 1979 to 1982, carried out research projects to determine the most suitable approaches and strategies to reach Filipino men. The objectives of the PCF's Male Specific Program are: 1) to test alternative schemes in promoting male family planning methods through pilot-testing of family planning clinics for men, 2) to develop teaching materials geared toward specific segments of the male population, 3) to undertake skills training in male-specific motivational approaches for program professionals, and 4) to assess the extent of the husband's role in family planning. An important finding of 1 study was that most outreach workers were female stood in the way of the motivation process, thus hampering the campaign. While the consultative motivational skills training improved knowledge, attitudes, and skills of outreach workers with regard to vasectomy and the motivation process, there were certain predispositions that were hindering the fieldworkers' effectiveness in motivating target clients. Overall, in-depth, 1-to-1 motivation in dealing with men is needed to strengthen internalization of family planning values.

  16. Audience

    DEFF Research Database (Denmark)

    Schrøder, Kim Christian; Gulbrandsen, Ib Tunby

    2018-01-01

    discusses the concept audience in relation to a number of competing theoretical concepts such as ‘publics’, ‘users’, and ‘participants’. The second part outlines the historical development of audience research through three consecutive and now co-existing paradigms: the behavioural paradigm, the reception......The entry defines audiences in a digital, mediatized society as the people who, in their capacity of social actors, are attending to, negotiating the meaning of, and sometimes participating in the multimodal processes initiated or carried by institutional media. The first part of the entry...... paradigm, and the participation paradigm. The third part discusses the ways in which the audience perspective has been handled in the field of strategic communication, noting for instance how the concept of stakeholders has developed as an alternative to, or refinement of, the traditional understanding...

  17. Timing of malaria messages for target audience on radio airwaves.

    Science.gov (United States)

    Batwala, Vincent; Magnussen, Pascal; Mirembe, Justine; Mulogo, Edgar; Nuwaha, Fred

    2012-08-20

    Due to the limitations of face-to-face communication to teach families how to manage, control and prevent malaria, national and local malaria programmes try to reach people through the radio. However, information regarding the timing of radio messages for the target audiences is lacking. Within a large-scale trial (Clinicaltrials.gov: NCT00565071), data regarding the time at which people listen to the radio was collected from 1,628 consenting outpatients (and caregivers for minors) attending six rural government primary level health care centres in Bushenyi and Iganga districts of Uganda from February to July 2011. The majority of households, 1,099 (67.5%) owned a radio. The majority, 1,221 (86.3%), participants had heard about malaria from the radio. Some participants started listening to the radio at about 06.00 East African local time (EAT). The peak hours at which people listen to the radio are 12.00-14.00 and 18.00-23.00 local time. The median time of listening to the radio by men is 20.00 (inter-quartile range (IQR): 18.30-21.00) and women 19.30 (IQR: 13.00-20.30). Planners of malaria radio interventions need to broadcast their messages within the two peak EAT of 12.00-14.00 and 18.00-23.00.

  18. The Effects of Target Audience on Social Tagging

    Science.gov (United States)

    Alsarhan, Hesham

    2013-01-01

    Online social bookmarking systems allow users to assign tags (i.e., keywords) to represent the content of resources. Research on the effects of target audience on social tagging suggests that taggers select different tags for themselves, their community (e.g., family, friends, colleagues), and the general public (Panke & Gaiser, 2009; Pu &…

  19. TARGETING THE HUMAN DOMAIN: REACHING INTERNAL, JOINT, AND ADVERSARIAL AUDIENCES

    Science.gov (United States)

    2017-04-06

    86th Medical Support Squadron, Ramstein Air Base, Germany . In this capacity, she commanded a 197-person unit providing health care support services to...religion, illustrated via such military- specific rites as the Uniformed Code of Military Justice as a moral compass. This holds for smaller groupings...within a service, as well as for larger joint and international allied warfighting. Correspondingly, service history , rhetoric and literature must focus

  20. Marketing to Your Target Audience: How Syracuse University Public Safety Reached Its Audience

    Science.gov (United States)

    Blair, Josh

    2008-01-01

    Every year, marketers spend millions of dollars trying to vie for the attention of that oh-so-lucrative demographic--the 18- to 24-year-old. For those people serving academic environments, this just happens to be the demographic of their entire clientele. So the challenge becomes how to grasp a slice of these attention spans distracted by…

  1. Stepping into others’ shoes: a cognitive perspective on target audience orientation in written translation

    OpenAIRE

    Apfelthaler, Matthias

    2014-01-01

    This paper suggests what might allow translators to orient themselves towards their target audience in the translation process. To shed light on translators’ ability to put themselves into their target audience’s shoes, I adopt a cognitive perspective by drawing on current findings from psychology, cognitive science and neuroscience. I depart from the notion of target audience as applied to written translation. Aspects to this concept and the terminology of audience in translation studies are...

  2. A New Development in Audiovisual Translation Studies: Focus on Target Audience Perception

    Directory of Open Access Journals (Sweden)

    John Denton

    2013-03-01

    Full Text Available Audiovisual translation is now a well-established sub-discipline of Translation Studies (TS: a position that it has reached over the last twenty years or so. Italian scholars and professionals in the field have made a substantial contribution to this successful development, a brief overview of which will be given in the first part of this article, inevitably concentrating on dubbing in the Italian context. Special attention will be devoted to the question of target audience perception, an area where researchers in the University of Bologna at Forlì have excelled. The second part of the article applies the methodology followed by the above mentioned researchers in a case study of how Italian end users perceive the dubbed version of the British film The History Boys (2006, which contains a plethora of culture-specific verbal and visual references to the English education system. The aim of the study was to ascertain: a whether translation/adaptation allows the transmission in this admittedly constrained medium of all the intended culture-bound issues, only too well known to the source audience, and, if so, to what extent, and b whether the target audience respondents to the e-questionnaire used were aware that they were missing information. The linked, albeit controversial, issue of quality assessment will also be addressed.

  3. Expanding the Reach of the Interview in Audience and Reception Research

    DEFF Research Database (Denmark)

    Mathieu, David; Brites, Maria José

    2014-01-01

    This chapter discusses the interview method in relation to context, a central notion in audience studies. Through a critique of the traditional conception of the interview method as a question-answer model, the chapter suggests two different articulations of the interview method in the framework...... of a contextual inquiry: the performative and participatory models of interview. These models are presented in their original theoretical, methodological and empirical contexts and then highlighted along four methodological considerations that help position audience research towards the challenges of a contextual...

  4. Graphic Novels: A New Stress Mitigation Tool for Military Training: Developing Content for Hard-to-Reach Audiences.

    Science.gov (United States)

    Hourani, Laurel; Lambert, Shari; Peeler, Russ; Lane, Becky; Borst, Carrie

    2017-05-01

    This article describes the development of two graphic novels as a new approach to mental health communication and coping strategies for the Navy and Marine Corps. The novels are intended to capture the attention of the younger target audience and provide vital teaching messages to better prepare personnel for deployment to combat zones. The novels were developed based on embedding the principles of combat and operational stress control (COSC) into realistic and relatable characters, stories, and images. Approaches used for development included (a) basing storylines on real-life service members and the situations they face in combat and their personal lives; (b) partnering with COSC experts to embed teaching points; (c) ensuring technical accuracy through research and target audience reviews of the storyboard and artwork; (d) developing characters that are representative of the target audience, with varied jobs, ages, backgrounds, and professional concerns; and (e) designing artwork in a manner sensitive to training objectives and the psychological effects on readers. Because technical accuracy, realism, and sensitivity were noted as essential components of an effective graphic novel tool, focus-group research and review of author drafts by the target audience and technical experts are strongly recommended.

  5. Bringing in the target audience in bystander social marketing materials for communities: suggestions for practitioners.

    Science.gov (United States)

    Potter, Sharyn J; Stapleton, Jane G

    2011-06-01

    The Know Your Power™ social marketing campaign images model active bystander behaviors that target audience members can use in situations where sexual and relationship violence and stalking are occurring, have occurred, or have the potential to occur. In this practitioner note, we describe strategies that we have used to engage target audience members in the development of the social marketing campaign that we hope can be used by practitioners. We give examples from the development and evaluation of the Know Your Power(TM) social marketing campaign that used focus group and other types of feedback from the target audience to inform the direction of the campaign.

  6. Sun-Earth Day: Reaching the Education Audience by Informal Means

    Science.gov (United States)

    Thieman, J.; Lewis, E.; Cline, T.

    2010-01-01

    For ten years the Sun-Earth Day program has promoted Heliophysics education to ever larger audiences through events centered on attractive annual themes. What originally started out as a one day event quickly evolved into a series of programs and events that occur throughout the year culminating with a celebration on or near the Spring Equinox. The events are often formal broadcasts or webcasts seeking to convey the science behind the latest solar-terrestrial mission discoveries. This has been quite successful, but it is clear that the younger generation increasingly depends on social networking approaches and informal news transmission for learning what is happening in the world around them. For 2010, the Sun-Earth Day team put emphasis on using informal approaches to bring the theme to the audience. The main event, a webcast from the NASA booth at the National Science Teachers Association (NSTA) annual meeting by the NASA EDGE group, took a lighthearted and offbeat approach to interviewing scientists and educators about Heliophysics news. NASA EDGE programs are unscripted and unpredictable, and that represents a different approach to getting the message across. The webcast was supplemented by a number of social networking avenues. The Sun-Earth Day program explored a wide range of social media applications including Facebook, Twitter, NING, podcasting, iPhone apps, etc. Each of these offers unique and effective methods to promote Heliophysics content and mission related highlights. The facebook site was quite popular and message posting there told the Sun-Earth Day story piece by piece. The same could be said of twittering and the tweetup held at the NSTA site. Has all of this been effective? Results are still being gathered, but anecdotal responses from the world seem very positive. What other methods might be used in the future to bring the science to a personal hands-on, interactive experience? Outcomes: Participants will: (1) Be introduced to the Sun

  7. Alcohol and tobacco advertising in black and general audience newspapers: targeting with message cues?

    Science.gov (United States)

    Cohen, Elisia L; Caburnay, Charlene A; Rodgers, Shelly

    2011-07-01

    This study content analyzed 928 tobacco- and alcohol-related advertisements from a 3-year national sample of Black (n = 24) and general audience (n = 11) newspapers from 24 U.S. cities. The authors compared the frequency of tobacco and alcohol product and control advertising in Black versus general audience newspapers, as well as the presence of 5 message cues: model ethnicity, presence of health official, referral to resources, personal behavior mobilization, and localization. Results within health issues show that Black newspapers had more alcohol product advertising than did general audience newspapers. In contrast, Black newspapers had less alcohol and tobacco control advertising than general audience newspapers. Black newspapers' tobacco/alcohol product advertisements had more African American models than did general audience newspapers' tobacco/alcohol advertising, whereas general audience newspapers' tobacco control advertisements were significantly more likely to feature public health officials than ads in Black newspapers. Fewer message cues such as personal behavior mobilization, referral to resources, and localization were present in Black versus general audience newspapers. Results suggest that Black newspapers may have greater dependency than do general audience newspapers on these risk-related advertisements that target African American consumers. Given the current advertising environment, public health initiatives are needed to counter unhealthy alcohol product advertising messages that target vulnerable populations.

  8. Research on Tele2 campaign "Meteorite". The real and the desirable perception by target audience

    OpenAIRE

    Kalve, Anita

    2010-01-01

    The theme of the Bachelor work is: ‘’Research on Tele2 campaign ‘’Meteorite’’. The real and the desirable perception by target audience.’’’’. Several subjects are described in this work, such as – communication process from a marketing perspective, integrated marketing communication, campaig planning, guerilla marketing and it’s tools. The problematics – perception of the target audience, which leads to the objective: finding out if the desirable perception which was planned...

  9. Employee Anonymous Online Dissent: Dynamics and Ethical Challenges for Employees, Targeted Organisations, Online Outlets and Audiences

    DEFF Research Database (Denmark)

    Ravazzani, Silvia; Mazzei, Alessandra

    2018-01-01

    administrators, audiences and targeted organisations. This multi-actor, dialectical process encompasses actor-related tensions that may generate unethical consequences if single voices are not brought out and confronted. Appropriating a Habermasian ethical and discursive lens, we examine and disentangle three...

  10. How much importance do we give to target audiences in article writing?

    Science.gov (United States)

    Nedjat, Sima; Nedjat, Saharnaz; Gholami, Jaleh; Ashoorkhani, Mahnaz; Maleki, Katayoun; Hejrie, Soroush Mortaz; Majdzadeh, Reza

    2010-01-01

    Writing papers can be used as a means to convey a message. Knowledge transfer is also about conveying the right message to the right target audience. The aim of this study was to determine the proportion of articles that had mentioned a clear message and the target audience in the abstract and the article as a whole, and also to examine their association with different determinant factors. Articles published from 2001 to 2006 that were based on clinical and health system research conducted on Iranian populations and on maternal care, diabetes and tuberculosis were searched systematically in domestic and international databases. Eventually checklists (Additional file 1) were completed for 795 articles. Overall, 98.5% of articles had a clear message, whereas 12.5% had addressed the direct target audience. Presence of a clear message in formatted abstracts were seen 3.6 times more (CI95%: 1.5-8.7) than in articles without formatted abstracts (p = 0.005). Addressing of the direct target audience was seen twice as much in health system research articles as compared to clinical studies, odds ratio was 2.3 (CI95%: 1.47-3.48, p<0.001). Creating a format for journal abstracts seems to be an effective intervention for presenting the message in articles.

  11. Scientists Have Feelings, Too. We Can Connect Emotions and Intellect to Reach Big Audiences, and Then Move Them.

    Science.gov (United States)

    Tenenbaum, L. F.

    2016-12-01

    Most of us in the science community have been rewarded for our brainpower throughout our lives. Therefore we've learned to rely heavily on our intellectual skills, even though we're clearly much more than disembodied brainiacs. What would happen if we tried to combine our emotions and intellect to communicate with the public? Would it foster deeper connections? NASA's Earth Right Now blog author Laura Faye Tenenbaum noticed that science communication sometimes flat-lines at "Wow," as if that's the only acceptable emotion we can feel. And even though emotions such as anger, frustration disappointment, or joy are messy and uncomfortable, and even though we sometimes worry that showing too much playfulness might prevent our scientific messages from being taken seriously, we decided that writing personal and emotional science stories would be worth a try. In January 2014, Tenenbaum brought her teaching and public speaking experience and her entertainment industry communication knowledge to the Earth Right Now blog. It quickly became one of NASA's most popular, most heavily commented and most shared blogs. We found that, when we combined "feeling" and "thinking," communication thrived and we were able to reach a much wider audience. We learned that to move people, we could begin by tapping into what we were moved by. We saw how lifting the mask of the starchy, nerdy stereotype to show that scientists are real people who experience deep emotions on the job is a best practice for enhancing the public perception of science. As a case study on the effect of using emotional content in communication, the Earth Right Now blog showed not only that it's possible, it's actually beneficial to include complex and authentic emotion in solid science communication.

  12. Reflecting photonics: reaching new audiences through new partnerships - IYL 2015 and the Royal Horticultural Society Flower Show

    Science.gov (United States)

    Posner, Matthew T.; John, Pearl V.; Standen, Deanna; Wheeler, Natalie V.; van Putten, Lieke D.; Soper, Nathan; Parsonage, Tina L.; Wong, Nicholas H. L.; Brambilla, Gilberto

    2016-09-01

    The `Reflecting Photonics' show garden was exhibited at the 2015 Royal Horticultural Society (RHS) Flower Show in Tatton Park, UK, to celebrate the International Year of Light and Light-based Technologies. Elks-Smith Garden Design alongside landscapers `Turf N' Earth' collaborated with researchers, marketing and outreach professionals from the University of Southampton to design, construct and exhibit a photonics-themed garden. The garden and supporting exhibition united science and art to reach new audiences - particularly family groups alongside other key influencers to the young - and showcased the world-leading research in optical fibers at the university in an accessible manner. Researchers and a publicity professional, funded by the EPSRC Centre for Innovative Manufacturing in Photonics, developed an integrated approach to the event's public engagement and marketing. The overarching aim was to influence a positive change in the attitude of the garden visitors towards physics and photonics, with additional focus on promoting careers for women in STEM. The show garden won an RHS Gold Medal award and the coveted `People's Choice Award' for the best large garden. The project subsequently won the South East England Physics Network Public Engagement Innovation Project Award. Approximately 80,000 visitors saw the garden, with a further three million television viewers on a popular British gardening show. There were also over 75,400 Tweet impressions on social media. This paper discusses the project aims, explores the design of the garden and its relationship with the research, describes the work of the public engagement team, and outlines the impact of the event.

  13. Virtual diplomacy: an analysis of the structure of the target audiences

    Directory of Open Access Journals (Sweden)

    V. V. Verbytska

    2016-03-01

    Full Text Available In the context of the global information society the communication processes, especially at the international level, become more important.  The effectiveness of communication depends primarily on its focus, i.e. on defining clearly the target audience which it should focus on. Virtual diplomacy, as a kind of political communication at the international level, is no exception.  The novelty, rapid development and dissemination of this phenomenon require profound analysis and elaboration of effective utilization strategies, including studying its recipients and target audiences. Purpose: identification, structuring and analysis of the recipients of virtual diplomacy as the audiences of international political communication. The study uses such research methods, as system analysis, structural functionalism, dialectics and synergy, comparison, critical analysis. Main results of the research: 1. The study examined the specifics of political communication in the context of the development of the global information society at the international level. 2. It also analyzed the recipients of virtual diplomacy as a kind of political communication at the international level. 3. The study highlighted the key target groups in the global Internet network based on the tasks performed by virtual diplomacy. 4. It proved the effectiveness of cooperation with each target group in the framework of virtual diplomacy. 5. It described the specifics of the work with each target group in the context of virtual diplomacy. Practical implications: The article may be useful for writing scientific theoretical studies, tests, essays and term papers, for designing special courses in universities in the sphere of international relations and international information. It can also be a guide for the authorities carrying out diplomatic activities and international information cooperation. Findings: In the context of the establishment of the global information society political

  14. Reaching Hard-to-Reach Individuals: Nonselective Versus Targeted Outbreak Response Vaccination for Measles

    Science.gov (United States)

    Minetti, Andrea; Hurtado, Northan; Grais, Rebecca F.; Ferrari, Matthew

    2014-01-01

    Current mass vaccination campaigns in measles outbreak response are nonselective with respect to the immune status of individuals. However, the heterogeneity in immunity, due to previous vaccination coverage or infection, may lead to potential bias of such campaigns toward those with previous high access to vaccination and may result in a lower-than-expected effective impact. During the 2010 measles outbreak in Malawi, only 3 of the 8 districts where vaccination occurred achieved a measureable effective campaign impact (i.e., a reduction in measles cases in the targeted age groups greater than that observed in nonvaccinated districts). Simulation models suggest that selective campaigns targeting hard-to-reach individuals are of greater benefit, particularly in highly vaccinated populations, even for low target coverage and with late implementation. However, the choice between targeted and nonselective campaigns should be context specific, achieving a reasonable balance of feasibility, cost, and expected impact. In addition, it is critical to develop operational strategies to identify and target hard-to-reach individuals. PMID:24131555

  15. Using support vector machine ensembles for target audience classification on Twitter.

    Science.gov (United States)

    Lo, Siaw Ling; Chiong, Raymond; Cornforth, David

    2015-01-01

    The vast amount and diversity of the content shared on social media can pose a challenge for any business wanting to use it to identify potential customers. In this paper, our aim is to investigate the use of both unsupervised and supervised learning methods for target audience classification on Twitter with minimal annotation efforts. Topic domains were automatically discovered from contents shared by followers of an account owner using Twitter Latent Dirichlet Allocation (LDA). A Support Vector Machine (SVM) ensemble was then trained using contents from different account owners of the various topic domains identified by Twitter LDA. Experimental results show that the methods presented are able to successfully identify a target audience with high accuracy. In addition, we show that using a statistical inference approach such as bootstrapping in over-sampling, instead of using random sampling, to construct training datasets can achieve a better classifier in an SVM ensemble. We conclude that such an ensemble system can take advantage of data diversity, which enables real-world applications for differentiating prospective customers from the general audience, leading to business advantage in the crowded social media space.

  16. [Relationship among weblog authors' target audience, contents, and types of interpersonal communication].

    Science.gov (United States)

    Miura, Asako; Matsumura, Naohiro; Kitayama, Satoshi

    2008-12-01

    Weblogs are one of the most popular personal websites in Japan, where entries are made in journal style and displayed in reverse chronological order. This study examined the relationship between weblog authors' target audience (i.e., orientation) and the actual situations depicted in their weblogs by combining a questionnaire survey of the authors with an analysis of their weblog content data. Based on a questionnaire survey of 736 Japanese weblog authors, their target audience was divided into four clusters: (a) general public, (b) self, (c) self and offline friends, and (d) various others. To assess the actual situations depicted in their weblogs, the amount of happy and unhappy emotional expression in their writing and the frequency of interpersonal communication (comments, bookmarks, and trackbacks) were calculated from their log data. The results suggested that weblog authors wrote different types of content and used different types of communication depending on their audience, whereas the weblog content itself still showed the diary-like characteristic of personal daily-life records.

  17. Outreach for Outreach: Targeting social media audiences to promote a NASA kids’ web site

    Science.gov (United States)

    Pham, C. C.

    2009-12-01

    The Space Place is a successful NASA web site that benefits upper elementary school students and educators by providing games, activities, and resources to stimulate interest in science, technology, engineering, and mathematics, as well as to inform the audience of NASA’s contributions. As online social networking grows to be a central component of modern communication, The Space Place has explored the benefits of integrating social networks with the web site to increase awareness of materials the web site offers. This study analyzes the capabilities of social networks, and specifically the demographics of Twitter and Facebook. It then compares these results with the content, audience, and perceived demographics of The Space Place web site. Based upon the demographic results, we identified a target constituency that would benefit from the integration of social networks into The Space Place web site. As a result of this study, a Twitter feed has been established that releases a daily tweet from The Space Place. In addition, a Facebook page has been created to showcase new content and prompt interaction among fans of The Space Place. Currently, plans are under way to populate the Space Place Facebook page. Each social network has been utilized in an effort to spark excitement about the content on The Space Place, as well as to attract followers to the main NASA Space Place web site. To pursue this idea further, a plan has been developed to promote NASA Space Place’s social media tools among the target audience.

  18. Using support vector machine ensembles for target audience classification on Twitter.

    Directory of Open Access Journals (Sweden)

    Siaw Ling Lo

    Full Text Available The vast amount and diversity of the content shared on social media can pose a challenge for any business wanting to use it to identify potential customers. In this paper, our aim is to investigate the use of both unsupervised and supervised learning methods for target audience classification on Twitter with minimal annotation efforts. Topic domains were automatically discovered from contents shared by followers of an account owner using Twitter Latent Dirichlet Allocation (LDA. A Support Vector Machine (SVM ensemble was then trained using contents from different account owners of the various topic domains identified by Twitter LDA. Experimental results show that the methods presented are able to successfully identify a target audience with high accuracy. In addition, we show that using a statistical inference approach such as bootstrapping in over-sampling, instead of using random sampling, to construct training datasets can achieve a better classifier in an SVM ensemble. We conclude that such an ensemble system can take advantage of data diversity, which enables real-world applications for differentiating prospective customers from the general audience, leading to business advantage in the crowded social media space.

  19. Oral cancer preventive campaigns: are we reaching the real target?

    Directory of Open Access Journals (Sweden)

    Renato Paladino Nemoto

    2015-02-01

    Full Text Available Introduction: Oral cavity malignant neoplasms have a high mortality rate. For this reason, preventive campaigns have been developed, both to educate the population and to diagnose lesions at an early stage. However, there are studies that contest the validity of these endeavors, principally because the target audience of the campaigns may not conform to the group at highest risk for oral malignancy. Objective: To describe the profile of patients who avail themselves of the preventive campaign, identify the presence of oral lesions in that population, and compare that data with the epidemiological profile of patients with oral cancer. Methods: Cross-sectional historical cohort study performed by analysis of epidemiological data of the campaign "Abra a Boca para a Saúde" collected in the years from 2008 to 2013. Results: In the years analyzed, 11,965 people were treated and 859 lesions were diagnosed, all benign. There was a female predominance (52.7%, with mean age of 44 years (±15.4 years; 26% were smokers and 29% reported alcohol consumption. It is known that the group at highest risk to develop oral cancer is 60to 70-year-old men, who are alcoholic smokers. Conclusion: The population that seeks preventive campaigns is not the main risk group for the disease. This fact explains the low number of lesions and the lack of cancer detection.

  20. Reaching the global target to reduce stunting: an investment framework.

    Science.gov (United States)

    Shekar, Meera; Kakietek, Jakub; D'Alimonte, Mary R; Rogers, Hilary E; Eberwein, Julia Dayton; Akuoku, Jon Kweku; Pereira, Audrey; Soe-Lin, Shan; Hecht, Robert

    2017-06-01

    Childhood stunting, being short for one's age, has life-long consequences for health, human capital and economic growth. Being stunted in early childhood is associated with slower cognitive development, reduced schooling attainment and adult incomes decreased by 5-53%. The World Health Assembly has endorsed global nutrition targets including one to reduce the number of stunted children under five by 40% by 2025. The target has been included in the Sustainable Development Goals (SDG target 2.2). This paper estimates the cost of achieving this target and develops scenarios for generating the necessary financing. We focus on a key intervention package for stunting (KIPS) with strong evidence of effectiveness. Annual scale-up costs for the period of 2016-25 were estimated for a sample of 37 high burden countries and extrapolated to all low and middle income countries. The Lives Saved Tool was used to model the impact of the scale-up on stunting prevalence. We analysed data on KIPS budget allocations and expenditure by governments, donors and households to derive a global baseline financing estimate. We modelled two financing scenarios, a 'business as usual', which extends the current trends in domestic and international financing for nutrition through 2025, and another that proposes increases in financing from all sources under a set of burden-sharing rules. The 10-year financial need to scale up KIPS is US$49.5 billion. Under 'business as usual', this financial need is not met and the global stunting target is not reached. To reach the target, current financing will have to increase from US$2.6 billion to US$7.4 billion a year on average. Reaching the stunting target is feasible but will require large coordinated investments in KIPS and a supportive enabling environment. The example of HIV scale-up over 2001-11 is instructive in identifying the factors that could drive such a global response to childhood stunting. © The Author 2017. Published by Oxford University

  1. Evaluating risk communication: examining target audience perceptions about four presentation formats for fish consumption health advisory information.

    Science.gov (United States)

    Connelly, N A; Knuth, B A

    1998-10-01

    Information format can influence the extent to which target audiences understand and respond to risk-related information. This study examined four elements of risk information presentation format. Using printed materials, we examined target audience perceptions about: (a) reading level; (b) use of diagrams vs. text; (c) commanding versus cajoling tone; and (d) use of qualitative vs. quantitative information presented in a risk ladder. We used the risk communication topic of human health concerns related to eating noncommercial Great Lakes fish affected by chemical contaminants. Results from the comparisons of specific communication formats indicated that multiple formats are required to meet the needs of a significant percent of anglers for three of the four format types examined. Advisory text should be reviewed to ensure the reading level is geared to abilities of the target audience. For many audiences, a combination of qualitative and quantitative information, and a combination of diagrams and text may be most effective. For most audiences, a cajoling rather than commanding tone better provides them with the information they need to make a decision about fish consumption. Segmenting audiences regarding information needs and communication formats may help clarify which approaches to take with each audience.

  2. Marketing and semiotic approach on communication. Consequences on knowledge of target-audiences

    Science.gov (United States)

    Borţun, D; Purcarea, VL

    2013-01-01

    Modern marketing puts the consumer and not the manufacturer in the center, the essence of the marketing approach being the conception, the projection and the making of the product, starting from the consumer towards the manufacturer; this resulting in the fact that the product’s marketing approach seems strikingly similar to the semiotic approach of the message. In the semiotic approach, the message is a construction of signs, which, by interacting with the receiver, produces the meaning. The transmitter (the message transmitter) becomes less important. The focus is centered to the „text" and the way this is „read", the sense being born when the „reader" negotiates the „text". The negotiation takes place when the „reader" filtrates the message through the sieve of his cultural loading. A „target public" is a group which is specific to a certain Cultural Loading, a loading which deals with linguistic, logical, psychological and symbolic structures, which get out to meet the message and „negotiates" with the structures similar to it. When we are thinking in terms of the semiotic approach, we are handling the cultural determinism of communication, using the concepts of Kuhn and Gonseth (paradigm and referential). They open a new path in the market research, in the market segmentation and knowledge of the „target audiences". PMID:23610591

  3. Marketing and semiotic approach on communication. Consequences on knowledge of target-audiences.

    Science.gov (United States)

    Borţun, D; Purcarea, V L

    2013-03-15

    Modern marketing puts the consumer and not the manufacturer in the center, the essence of the marketing approach being the conception, the projection and the making of the product, starting from the consumer towards the manufacturer; this resulting in the fact that the product's marketing approach seems strikingly similar to the semiotic approach of the message. In the semiotic approach, the message is a construction of signs, which, by interacting with the receiver, produces the meaning. The transmitter (the message transmitter) becomes less important. The focus is centered to the "text" and the way this is "read", the sense being born when the "reader" negotiates the "text". The negotiation takes place when the "reader" filtrates the message through the sieve of his cultural loading. A "target public" is a group which is specific to a certain Cultural Loading, a loading which deals with linguistic, logical, psychological and symbolic structures, which get out to meet the message and "negotiates" with the structures similar to it. When we are thinking in terms of the semiotic approach, we are handling the cultural determinism of communication, using the concepts of Kuhn and Gonseth (paradigm and referential). They open a new path in the market research, in the market segmentation and knowledge of the "target audiences".

  4. Does MTV reach an appropriate audience for HIV prevention messages? Evidence from MTV viewership data in Nepal and Brazil.

    Science.gov (United States)

    Geary, Cynthia Waszak; Burke, Holly McClain; Neupane, Shailes; Castelnau, Laure; Brown, Jane D

    2006-01-01

    In response to the growing numbers of young people affected by HIV around the world, MTV (Music TV), the world's largest television network, has aired a global HIV prevention campaign since 1999, expanding it into a multicomponent campaign in 2002. Questions have been raised, however, about whether MTV is an appropriate channel for these messages, given its provocative content and its reach to those at the upper end of the socioeconomic scale. To address questions about who MTV reaches, viewership data were analyzed from baseline surveys conducted as part of an evaluation of the 2002 HIV prevention campaign. The two sites included in this analysis were Kathmandu, Nepal, and São Paulo, Brazil-each with very different cultures and media environments. We found that, in general, heavier viewers of MTV are younger, better educated, and more dependent on their parents, and they have more access to satellite television and the Internet. MTV viewing was associated with positive attitudes toward HIV prevention behaviors (except for abstinence until marriage) but not with premarital sexual activity.

  5. Alcohol harm reduction advertisements: a content analysis of topic, objective, emotional tone, execution and target audience.

    Science.gov (United States)

    Dunstone, Kimberley; Brennan, Emily; Slater, Michael D; Dixon, Helen G; Durkin, Sarah J; Pettigrew, Simone; Wakefield, Melanie A

    2017-04-11

    Public health mass media campaigns may contribute to reducing the health and social burden attributed to alcohol consumption, but little is known about which advertising characteristics have been used, or have been effective, in alcohol harm reduction campaigns to date. As a first step towards encouraging further research to identify the impact of various advertising characteristics, this study aimed to systematically identify and examine the content of alcohol harm reduction advertisements (ads). Ads were identified through an exhaustive internet search of Google, YouTube, Vimeo, and relevant government and health agency websites. Eligible ads were: English language, produced between 2006 and 2014, not primarily focused on drink-driving or alcohol in pregnancy, and not alcohol industry funded. Systematic content analysis of all ads was performed; each ad was double-coded. In total, 110 individual ads from 72 different alcohol harm reduction campaigns were identified, with the main source countries being Australia (40%) and the United Kingdom (26%). The dominant topic for 52% of ads was short-term harms, while 10% addressed long-term harms, 18% addressed underage drinking, 17% communicated a how-to-change message, and 3% advocated for policy change. The behavioural objective of most ads was to motivate audiences to reduce their alcohol consumption (38%) or to behave responsibly and/or not get drunk when drinking (33%). Only 10% of all ads mentioned low-risk drinking guidelines. Eighty-seven percent of ads used a dramatisation execution style and 74% had a negative emotional tone. Ninety percent of ads contained messages or content that appeared to target adults, and 36% specifically targeted young adults. Some message attributes have been employed more frequently than others, suggesting several promising avenues for future audience or population-based research to compare the relative effectiveness of different characteristics of alcohol harm reduction ads. Given

  6. Alcohol harm reduction advertisements: a content analysis of topic, objective, emotional tone, execution and target audience

    Directory of Open Access Journals (Sweden)

    Kimberley Dunstone

    2017-04-01

    Full Text Available Abstract Background Public health mass media campaigns may contribute to reducing the health and social burden attributed to alcohol consumption, but little is known about which advertising characteristics have been used, or have been effective, in alcohol harm reduction campaigns to date. As a first step towards encouraging further research to identify the impact of various advertising characteristics, this study aimed to systematically identify and examine the content of alcohol harm reduction advertisements (ads. Method Ads were identified through an exhaustive internet search of Google, YouTube, Vimeo, and relevant government and health agency websites. Eligible ads were: English language, produced between 2006 and 2014, not primarily focused on drink-driving or alcohol in pregnancy, and not alcohol industry funded. Systematic content analysis of all ads was performed; each ad was double-coded. Results In total, 110 individual ads from 72 different alcohol harm reduction campaigns were identified, with the main source countries being Australia (40% and the United Kingdom (26%. The dominant topic for 52% of ads was short-term harms, while 10% addressed long-term harms, 18% addressed underage drinking, 17% communicated a how-to-change message, and 3% advocated for policy change. The behavioural objective of most ads was to motivate audiences to reduce their alcohol consumption (38% or to behave responsibly and/or not get drunk when drinking (33%. Only 10% of all ads mentioned low-risk drinking guidelines. Eighty-seven percent of ads used a dramatisation execution style and 74% had a negative emotional tone. Ninety percent of ads contained messages or content that appeared to target adults, and 36% specifically targeted young adults. Conclusions Some message attributes have been employed more frequently than others, suggesting several promising avenues for future audience or population-based research to compare the relative effectiveness of

  7. Solid expandable systems put deepwater targets within reach

    Energy Technology Data Exchange (ETDEWEB)

    Perez-Roca, Eduardo [Enventure Global Technology L.L.C., Houston, TX (United States). Latin America; Fristch, Jerry [Enventure Global Technology L.L.C., Houston, TX (United States)

    2008-07-01

    Enabling technologies that take drilling operations to deeper objectives have made a significant impact on the practicality of many projects, especially deep water offshore targets. Increasing vertical depth and lateral reach requires adequate hole size to attain the desired objectives of the well bore. Solid expandable technology can maintain and retain hole size to address both the physical limitations and the economic feasibility of deep water operations. With each and every casing point, the potential for adequate hole size at total depth (TD) decreases. Solid expandable open hole liners and single-diameter systems reduce and eliminate, respectively, the well bore tapering that dictates hole size at TD and subsequent completion size. Successful mitigation of this tapering, whether through the entire well bore or through select zones, enables operators to gain access to previously unreachable reserves. Solid expandable systems have proven to be reliable and effective with over 1,000 installations in a myriad of conditions and environments worldwide. To date, over 115 of those applications have been in deep water environments. The current operating envelope for solid expandable systems include the deepest installation at {approx}28,750 ft (8,763 m) and the longest at 6,867 ft (2,083 m) in water depth over 3,150 ft (960 m). This record-length application consisted of an open hole liner installed and expanded in a single run. This paper will discuss the effectiveness of solid expandable systems in deep water operations and how the technology brings value to offshore projects especially when planned into the initial design. Case histories will be used to further illustrate the features, advantages, and benefits of expandable technology. In addition, this paper will examine the state of the solid expandable technology and its continuing evolution to provide even more drilling solutions. (author)

  8. Oscar Wilde’s “The Happy Prince” : The Hidden Messages and the Debate on the Target Audience

    OpenAIRE

    Bseiso, Layla

    2007-01-01

    Oscar Wilde’s fairytales have been read to children for more than a century. Nevertheless, since the time of their publication in 1888 and 1891, the target audience of The Happy Prince and Other Tales and A House of Pomegranates have been the concern of critics. Delving into the context behind the rich and colourful imagery, one can find implications of homosexuality, the Paterian aesthetic and religious connotations. According to Carol Tattersall, The Happy Prince and Other Tales successfull...

  9. East-West European economic integration: Difficult to reach target

    International Nuclear Information System (INIS)

    D'Ermo, V.; Manca, S.

    1993-01-01

    The energy sector of Western Europe is now undergoing a slow growth period due largely to the socio-economic upheavals of East and West German unification and the political-economic restructuring of the countries making up Eastern Europe and the former Soviet Union. This paper evidences this fact by tabling and commenting on 1991-1992 coal, petroleum, natural gas and electric power production/consumption/export statistical data representing energy sector activities in the former COMECON member countries. The poor performance of these countries can be attributed to the effects of energy market liberalization, the restructuring of utility assets, limited production capacities and inflation. It is estimated that the adjustment time to reach economic parity with Western nations will be long but that the waiting period could be shortened through the implementation of technology transfer and financial cooperation programs with the more prosperous countries capable of providing the investment capital and know-how needed for the restructuring of production systems and resource development

  10. Developing clinical practice guidelines: target audiences, identifying topics for guidelines, guideline group composition and functioning and conflicts of interest.

    Science.gov (United States)

    Eccles, Martin P; Grimshaw, Jeremy M; Shekelle, Paul; Schünemann, Holger J; Woolf, Steven

    2012-07-04

    Clinical practice guidelines are one of the foundations of efforts to improve health care. In 1999, we authored a paper about methods to develop guidelines. Since it was published, the methods of guideline development have progressed both in terms of methods and necessary procedures and the context for guideline development has changed with the emergence of guideline clearing houses and large scale guideline production organisations (such as the UK National Institute for Health and Clinical Excellence). It therefore seems timely to, in a series of three articles, update and extend our earlier paper. In this first paper we discuss: the target audience(s) for guidelines and their use of guidelines; identifying topics for guidelines; guideline group composition (including consumer involvement) and the processes by which guideline groups function and the important procedural issue of managing conflicts of interest in guideline development.

  11. Locations of serial reach targets are coded in multiple reference frames.

    Science.gov (United States)

    Thompson, Aidan A; Henriques, Denise Y P

    2010-12-01

    Previous work from our lab, and elsewhere, has demonstrated that remembered target locations are stored and updated in an eye-fixed reference frame. That is, reach errors systematically vary as a function of gaze direction relative to a remembered target location, not only when the target is viewed in the periphery (Bock, 1986, known as the retinal magnification effect), but also when the target has been foveated, and the eyes subsequently move after the target has disappeared but prior to reaching (e.g., Henriques, Klier, Smith, Lowy, & Crawford, 1998; Sorrento & Henriques, 2008; Thompson & Henriques, 2008). These gaze-dependent errors, following intervening eye movements, cannot be explained by representations whose frame is fixed to the head, body or even the world. However, it is unknown whether targets presented sequentially would all be coded relative to gaze (i.e., egocentrically/absolutely), or if they would be coded relative to the previous target (i.e., allocentrically/relatively). It might be expected that the reaching movements to two targets separated by 5° would differ by that distance. But, if gaze were to shift between the first and second reaches, would the movement amplitude between the targets differ? If the target locations are coded allocentrically (i.e., the location of the second target coded relative to the first) then the movement amplitude should be about 5°. But, if the second target is coded egocentrically (i.e., relative to current gaze direction), then the reaches to this target and the distances between the subsequent movements should vary systematically with gaze as described above. We found that requiring an intervening saccade to the opposite side of 2 briefly presented targets between reaches to them resulted in a pattern of reaching error that systematically varied as a function of the distance between current gaze and target, and led to a systematic change in the distance between the sequential reach endpoints as predicted by

  12. Readability of HIV/AIDS educational materials: the role of the medium of communication, target audience, and producer characteristics.

    Science.gov (United States)

    Wells, J A

    1994-12-01

    The reading difficulty of many HIV/AIDS brochures and pamphlets limits their effectiveness. This analysis addresses correlates of readability in 136 HIV/AIDS educational items. Readability is measured using the SMOG Index. The medium of communication is significantly related to readability: comic books and brochures are, on average, more readable than books and pamphlets (10.9 versus 11.9). The target audience also differentiates readability. Materials for HIV antibody test seekers, the general community, and sexually active adults have a more difficult reading grade, averaging 12.1, whereas materials for ethnic minorities average a more readable 9.2. The producer organization's type and location are unrelated to readability, but an AIDS-specific organizational focus correlates with better readability (grade 10.8 vs. 11.8). These findings remain significant in multivariate analysis. The results indicate that brochures and comics are more likely to be comprehended by low-literacy populations, that an understanding of the literacy of target audiences is needed to produce materials with appropriate reading levels, and that policies to influence producer organizations may result in the creation of more readable materials.

  13. Informing Extension Program Development through Audience Segmentation: Targeting High Water Users

    Science.gov (United States)

    Huang, Pei-wen; Lamm, Alexa J.; Dukes, Michael D.

    2016-01-01

    Human reliance on water has led to water issues globally. Although extension professionals have made efforts successfully to educate the general public about water conservation to enhance water resource sustainability, difficulty has been found in reaching high water users, defined as residents irrigating excessively to their landscape irrigation…

  14. Effects of Age, Gender and Target Location on Seated Reach Capacity and Posture

    OpenAIRE

    CHATEAUROUX, E; WANG, X

    2008-01-01

    The aim of this study was to investigate the effects of age, gender, and target location upon arm reach capacity and posture. Background: The older adult population is growing in number. Their specific needs must be better understood to improve the design of work and life spaces. Method: Thirty-eight adults, divided into four groups according to their gender and age, participated in the experiment. They were asked to reach 84 targets located in a large space defined according to their anthrop...

  15. Use of clinical simulations for patient education: targeting an untapped audience.

    Science.gov (United States)

    Siwe, Karin; Berterö, Carina; Pugh, Carla; Wijma, Barbro

    2009-01-01

    In most cases, the health professional has been the target for simulation based learning curricula. We have developed a simulation based curriculum for patient education. In our curriculum lay-women learn how to perform the clinical female pelvic examination using a manikin-based trainer. Learner assessments show that prior negative expectations turned into positive expectations regarding future pelvic examinations.

  16. Role of limb and target vision in the online control of memory-guided reaches.

    Science.gov (United States)

    Heath, Matthew

    2005-07-01

    This investigation tested the proposal that a "highly accurate" and temporally unstable stored target representation is available to the motor system for the online control of memory-guided reaches. Participants reached to a target that was: (a) visible during the response, (b) extinguished at movement onset, and (c) occluded for 0, 500, 1,500 and 2,500 ms in advance of response cueing. Additionally, trials were performed with (i.e., limb visible) and without (i.e., limb occluded) vision of the reaching limb. Results showed that limb occluded trials undershot the target location in each target condition, and were characterized by a primarily offline mode of control. In contrast, limb visible trials showed a consistent level of endpoint accuracy for each target condition and elicited more online reaching corrections than limb occluded trials. It is therefore proposed that a reasonably accurate and temporally stable stored target representation can be combined with vision of the moving limb for the online control of memory-guided reaches.

  17. Georgia Hospital Association leads long-term staff recruiting effort. Reaches wide target audience through innovative media use.

    Science.gov (United States)

    Botvin, Judith D

    2003-01-01

    The Georgia Hospital Association (GHA), faced with a critical healthcare workforce shortage, created a long-term response to the problem by creating a Workforce Shortage Media Campaign. Its single purpose was to encourage Georgians to pursue careers in healthcare. The four-week campaign took six months to develop and included print, radio and television.

  18. Impact of an Extension Social Media Tool Kit on Audience Engagement

    Science.gov (United States)

    Garcia, Aileen S.; Dev, Dipti; McGinnis, Colin M.; Thomas, Tyler

    2018-01-01

    Extension professionals can improve their use of social media as channels for extending programmatic efforts by maximizing target audience reach and engagement. We describe how implementation of a tool kit highlighting best practices for using social media improved Extension professionals' efforts to engage target audience members via social…

  19. Calling Where It Counts: Subordinate Pied Babblers Target the Audience of Their Vocal Advertisements.

    Science.gov (United States)

    Humphries, David J; Finch, Fiona M; Bell, Matthew B V; Ridley, Amanda R

    2015-01-01

    For territorial group-living species, opportunities to reproduce on the natal territory can be limited by a number of factors including the availability of resources within a territory, access to unrelated individuals, and monopolies on reproduction by dominant group members. Individuals looking to reproduce are therefore faced with the options of either waiting for a breeding opportunity to arise in the natal territory, or searching for reproductive opportunities in non-natal groups. In the cooperatively breeding Southern pied babbler, Turdoides bicolor, most individuals who achieve reproductive success do so through taking up dominant breeding positions within non-natal groups. For subordinate pied babblers therefore, searching for breeding opportunities in non-natal groups is of primary importance as this represents the major route to reproductive success. However, prospecting (where individuals leave the group to search for reproductive opportunities within other groups) is costly and individuals rapidly lose weight when not part of a group. Here we demonstrate that subordinate pied babblers adopt an alternative strategy for mate attraction by vocal advertisement from within their natal territories. We show that subordinates focus their calling efforts on the edges of their territory, and specifically near boundaries with neighbouring groups that have potential breeding partners (unrelated individuals of the opposite sex). In contrast to prospecting, calling individuals showed no body mass loss associated with this behaviour, suggesting that calling from within the group may provide a 'cheap' advertisement strategy. Additionally, we show that subordinates use information regarding the composition of neighbouring groups to target the greatest number of potential mating partners.

  20. On the path to reach the SDG targets: Decreasing maternal and ...

    African Journals Online (AJOL)

    2018-03-03

    Mar 3, 2018 ... (SA) did not reach the Millennium Development Goals targets for maternal and child health ... with an emphasis on interventions to ensure greater survival rates, ... are underpinned by a range of action areas: country leadership; financing for health; health system resilience; individual potential; community ...

  1. [How do Prevention Projects Reach their Target Groups? Results of a Survey with Prevention Projects].

    Science.gov (United States)

    Brand, T; Böttcher, S; Jahn, I

    2015-12-01

     The aim of this study was to assess methods used to access target groups in prevention projects funded within the prevention research framework by the German Federal Ministry of Education and Research.  A survey with prevention projects was conducted. Access strategies, communication channels, incentives, programme reach, and successful practical recruitment strategies were explored.  38 out of 60 projects took part in the survey. Most projects accessed their target group within structured settings (e. g., child day-care centers, schools, workplaces). Multiple communication channels and incentives were used, with written information and monetary incentives being used most frequently. Only few projects were able to report their programme reach adequately; programme reach was highest for programmes accessing the target groups in structured settings. The respondents viewed active recruitment via personal communication with the target group and key persons in the settings as the most successful strategy.  The paper provides an overview on recruitment strategies used in current preven-tion projects. More systematic research on programme reach is necessary. © Georg Thieme Verlag KG Stuttgart · New York.

  2. Packaging a successful NASA mission to reach a large audience within a small budget. Earth's Dynamic Space: Solar-Terrestrial Physics & NASA's Polar Mission

    Science.gov (United States)

    Fox, N. J.; Goldberg, R.; Barnes, R. J.; Sigwarth, J. B.; Beisser, K. B.; Moore, T. E.; Hoffman, R. A.; Russell, C. T.; Scudder, J.; Spann, J. F.; Newell, P. T.; Hobson, L. J.; Gribben, S. P.; Obrien, J. E.; Menietti, J. D.; Germany, G. G.; Mobilia, J.; Schulz, M.

    2004-12-01

    To showcase the on-going and wide-ranging scope of the Polar science discoveries, the Polar science team has created a one-stop shop for a thorough introduction to geospace physics, in the form of a DVD with supporting website. The DVD, Earth's Dynamic Space: Solar-Terrestrial Physics & NASA's Polar Mission, can be viewed as an end-to-end product or split into individual segments and tailored to lesson plans. Capitalizing on the Polar mission and its amazing science return, the Polar team created an exciting multi-use DVD intended for audiences ranging from a traditional classroom and after school clubs, to museums and science centers. The DVD tackles subjects such as the aurora, the magnetosphere and space weather, whilst highlighting the science discoveries of the Polar mission. This platform introduces the learner to key team members as well as the science principles. Dramatic visualizations are used to illustrate the complex principles that describe Earth’s dynamic space. In order to produce such a wide-ranging product on a shoe-string budget, the team poured through existing NASA resources to package them into the Polar story, and visualizations were created using Polar data to complement the NASA stock footage. Scientists donated their time to create and review scripts in order to make this a real team effort, working closely with the award winning audio-visual group at JHU/Applied Physics Laboratory. The team was excited to be invited to join NASA’s Sun-Earth Day 2005 E/PO program and the DVD will be distributed as part of the supporting educational packages.

  3. The importance of reaching lipid targets: statins and the prevention of atherosclerosis.

    Science.gov (United States)

    Schwandt, P

    2003-06-01

    To help prevent the development of coronary heart disease (CHD), the European and NCEP guidelines have recommended target cholesterol levels for all individuals. Lifestyle changes are advocated for individuals not achieving these targets. Intervention with lipid-modifying agents may be required for patients at high risk of a cardiovascular event and statins are generally recognised as first-line therapy. Unfortunately, large numbers of patients at risk of cardiovascular events are not being treated to the guideline targets. Primary care physicians are in a good position to improve lipid management by assessing risk factors, implementing lipid management strategies, monitoring whether targets are being reached and amending treatment appropriately. Furthermore, by educating and motivating patients,primary care physicians may improve compliance with lifestyle changes and medication. These approaches may help more patients to achieve recommended lipid levels and prevent the development of cardiovascular disease.

  4. Identifying target audiences: who are the guidelines for? : article 1 in Integrating and coordinating efforts in COPD guideline development. An official ATS/ERS workshop report.

    Science.gov (United States)

    Yawn, Barbara P; Akl, Elie A; Qaseem, Amir; Black, Peter; Campos-Outcalt, Doug

    2012-12-01

    Professional societies, like many other organizations around the world, have recognized the need to use rigorous processes to ensure that health care recommendations are informed by the best available research evidence. Different clinical practice guidelines addressing the management of the same disease may vary widely in the evidence used and the format of the recommendations, with the result that not all are appropriate for all audiences. This is the first of a series of 14 articles that clinicians, methodologists, and researchers from around the world prepared to advise those developing guidelines in respiratory and other diseases about the potential impact of identifying the target audiences for their clinical practice guidelines. In this review we address the following questions. (1) Which audiences are interested in a chronic obstructive pulmonary disease (COPD) guideline? (2) How many audiences can be addressed in a single COPD guideline? (3) What is the purpose of the guidelines? (4) Who should be included on the guideline panel? We collected information by searching PubMed and reviewing information from groups that are currently making and using respiratory disease guidelines, as well as from workshop discussions. Our conclusions are based on available evidence, consideration of what guideline developers are doing, and the opinions of those who attended the workshop. Clinicians desire COPD and other guidelines that are concise, use evidence from practices similar to theirs, and whose authors have expertise in providing care in similar settings and with similar patients. In the case of COPD, barriers to generalists' use of guidelines include lack of awareness of the guidelines, failure to embrace the diagnostic methods as capable of providing definitive confirmation of COPD, and, most importantly, failure of previous guidelines to address the treatment of COPD in the context of the broad range of multiple morbidities that affect most people with COPD. COPD

  5. Vanadium redox flow batteries to reach greenhouse gas emissions targets in an off-grid configuration

    International Nuclear Information System (INIS)

    Arbabzadeh, Maryam; Johnson, Jeremiah X.; De Kleine, Robert; Keoleian, Gregory A.

    2015-01-01

    Highlights: • We assess energy storage role in reaching emissions targets in an off-grid model. • The energy storage technology is vanadium redox flow battery (VRFB). • We evaluate life cycle GHG emissions and total cost of delivered electricity. • Generation mixes are optimized to meet emissions targets at the minimum cost. • For this model, integrating VRFB is economical to reach very low emissions targets. - Abstract: Energy storage may serve as a solution to the integration challenges of high penetrations of wind, helping to reduce curtailment, provide system balancing services, and reduce emissions. This study determines the minimum cost configuration of vanadium redox flow batteries (VRFB), wind turbines, and natural gas reciprocating engines in an off-grid model. A life cycle assessment (LCA) model is developed to determine the system configuration needed to achieve a variety of CO 2 -eq emissions targets. The relationship between total system costs and life cycle emissions are used to optimize the generation mixes to achieve emissions targets at the least cost and determine when VRFBs are preferable over wind curtailment. Different greenhouse gas (GHG) emissions targets are defined for the off-grid system and the minimum cost resource configuration is determined to meet those targets. This approach determines when the use of VRFBs is more cost effective than wind curtailment in reaching GHG emissions targets. The research demonstrates that while incorporating energy storage consistently reduces life cycle carbon emissions, it is not cost effective to reduce curtailment except under very low emission targets (190 g of CO2-eq/kW h and less for the examined system). This suggests that “overbuilding” wind is a more viable option to reduce life cycle emissions for all but the most ambitious carbon mitigation targets. The findings show that adding VRFB as energy storage could be economically preferable only when wind curtailment exceeds 66% for the

  6. Familial hypercholesterolaemia reduces the quality of life of patients not reaching treatment targets

    DEFF Research Database (Denmark)

    Mortensen, Gitte Lee; Madsen, Ivan Bredbjerg; Kruse, Charlotte

    2016-01-01

    are only met in approximately 50% of patients. This comparative study examined the quality of life (QoL) impact of FH in patients who had and had not reached the target of treatment. METHODS: Two qualitative focus group interviews were carried out with a total of ten FH patients. A semi...... of treatment. FUNDING: The study was funded by a research grant from Amgen. TRIAL REGISTRATION: not relevant....

  7. Factors associated with reaching or not reaching target HbA1c after initiation of basal or premixed insulin in patients with type 2 diabetes.

    Science.gov (United States)

    Scheen, A J; Schmitt, H; Jiang, H H; Ivanyi, T

    2017-02-01

    To evaluate factors associated with reaching or not reaching target glycated haemoglobin (HbA 1c ) levels by analysing the respective contributions of fasting hyperglycaemia (FHG), also referred to as basal hyperglycaemia, vs postprandial hyperglycaemia (PHG) before and after initiation of a basal or premixed insulin regimen in patients with type 2 diabetes. This post-hoc analysis of insulin-naïve patients in the DURABLE study randomised to receive either insulin glargine or insulin lispro mix 25 evaluated the percentages of patients achieving a target HbA 1c of <7.0% (<53mmol/mol) per baseline HbA 1c quartiles, and the effect of each insulin regimen on the relative contributions of PHG and FHG to overall hyperglycaemia. Patients had comparable demographic characteristics and similar HbA 1c and FHG values at baseline in each HbA 1c quartile regardless of whether they reached the target HbA 1c . The higher the HbA 1c quartile, the greater was the decrease in HbA 1c , but also the smaller the percentage of patients achieving the target HbA 1c . HbA 1c and FHG decreased more in patients reaching the target, resulting in significantly lower values at endpoint in all baseline HbA 1c quartiles with either insulin treatment. Patients not achieving the target HbA 1c had slightly higher insulin doses, but lower total hypoglycaemia rates. Smaller decreases in FHG were associated with not reaching the target HbA 1c , suggesting a need to increase basal or premixed insulin doses to achieve targeted fasting plasma glucose and improve patient response before introducing more intensive prandial insulin regimens. Copyright © 2016 Elsevier Masson SAS. All rights reserved.

  8. An Analysis of MSFC Public Affairs Television and Target Audiences with Suggestions for Future Growth and Directions

    Science.gov (United States)

    Smeyak, Gerald P.

    1996-01-01

    Because of profound changes in government and the space program, this may be an ideal time to evaluate MSFC's Public Affairs television efforts. The changes are continued downsizing of government programs; reduction in research and development; changes in the space program from periodic manned launches to a full-time presence in space with Space Station; and greater emphasis on science and communicating science information. At the same time that NASA is undergoing change, the media and society are also undergoing substantial upheaval. Twenty-five years ago, the three main over-the-air television networks (ABC, CBS and NBC) had a 93 share of the television audience. We now have four popular over-the-air networks (ABC, CBS, NBC and Fox) who maintain a 52 percent share of the television audience. Technological development, competition, and changing consumer tastes have created specialized media and audiences. This media fragmentation is part of a normal maturation cycle of use or adoption. While phases in the cycle vary in length due to many factors, the cycle has been consistent and reflects patterns of adoption. The cycle is: (1) Elite Media usage, (2) Popular or Mass Media usage, and (3) Specialized Media usage. Another factor that affects the media development and adoption cycle is the creation of new and competing mass and personal mediums. While television remains the dominant and most popular mass medium, it is declining and we see (via cable television) specialized networks catering to small audience segments. Because of changing technology and consumer behavior, we may not see a dominant mass media like television again.

  9. Performance of a New Blunt-Tip Coaxial Needle for Percutaneous Biopsy and Drainage of "Hard-To-Reach" Targets.

    Science.gov (United States)

    Cazzato, Roberto Luigi; Garnon, Julien; Shaygi, Behnam; Caudrelier, Jean; Bauones, Salem; Tsoumakidou, Georgia; Koch, Guillaume; Gangi, Afshin

    2017-09-01

    To present a new blunt-tip coaxial needle (SoftGuard) applied to access "hard-to-reach" targets undergoing percutaneous image-guided biopsy or drainage. All consecutive patients presenting between August and December 2016 with "hard-to-reach" (blunt-tip needle is a safe and effective tool when applied as a coaxial working cannula for percutaneous biopsy or drainage of "hard-to-reach" targets.

  10. Adaptive Hands-On Control for Reaching and Targeting Tasks in Surgery

    Directory of Open Access Journals (Sweden)

    Elisa Beretta

    2015-05-01

    Full Text Available Cooperatively controlled robotic assistants can be used in surgery for the repetitive execution of targeting/reaching tasks, which require smooth motions and accurate placement of a tool inside a working area. A variable damping controller, based on a priori knowledge of the location of the surgical site, is proposed to enhance the physical human-robot interaction experience. The performance of this and of typical constant damping controllers is comparatively assessed using a redundant light-weight robot. Results show that it combines the positive features of both null (acceleration capabilities > 0.8m/s2 and optimal (mean pointing error < 1.5mm constant damping controllers, coupled with smooth and intuitive convergence to the target (direction changes reduced by 30%, which ensures that assisted tool trajectories feel natural to the user. An application scenario is proposed for brain cortex stimulation procedures, where the surgeon's intentions of motion are explicitly defined intra-operatively through an image-guided navigational system.

  11. Solar radiation management - on feasibility, side effects, and reaching the 2 degree target

    Science.gov (United States)

    Korhonen, Hannele; Laakso, Anton; Ekholm, Tommi; Maalick, Zubair; Partanen, Antti-Ilari; Kokkola, Harri; Romakkaniemi, Sami

    2015-04-01

    Solar radiation management (SRM), i.e. artificially increasing the reflectivity of the Earth, has been suggested as a fast-response, low-cost method to mitigate the impacts of potential rapid future climate change. We have used 1) large eddy simulations as well as an aerosol-climate model and an earth system model to investigate the feasibility and side effects of two types of SRM (marine cloud brightening and stratospheric sulfur injections) and 2) a sequential decision-making approach to determine strategies that combine emission reductions and an uncertain SRM option to limit global mean temperature increase to 2 degree. Regarding stratospheric injections, we find that a large explosive volcanic eruption taking place while SRM is in full force would result in overcooling of the planet, as expected; however, the radiative and climate effects would be clearly smaller than could be expected from the sum of the effects from volcanic eruption alone or SRM alone. In addition, the stratospheric sulphur load would recover from the eruption faster under SRM and natural conditions. If the eruption took place in the high latitudes, the resulting global forcing would be highly dependent on the season of the eruption. Furthermore, regarding marine cloud brightening we find that the spraying of sea water drops leads to cooling due to evaporation and leads to delay in particle dispersion. This delay enhances particle scavenging, and can influence the efficacy of cloud seeding. In terms of combining emission reductions and SRM to reach the 2° C warming target, we find that before the termination risk for SRM can be completely excluded, the acceptable greenhouse gas emission pathways remain only slightly higher than in scenarios without SRM. More generally, the uncertainties in SRM start time, acceptable magnitude and sustainability mean that it can be only a limited substitute to greenhouse gas (GHG) emission reductions. If an additional constraint for CO2 concentration to

  12. Enhancing the Reach of Cognitive-Behavioral Therapy Targeting Posttraumatic Stress in Acute Care Medical Settings.

    Science.gov (United States)

    Darnell, Doyanne; O'Connor, Stephen; Wagner, Amy; Russo, Joan; Wang, Jin; Ingraham, Leah; Sandgren, Kirsten; Zatzick, Douglas

    2017-03-01

    Injured patients presenting to acute care medical settings have high rates of posttraumatic stress disorder (PTSD) and comorbidities, such as depression and substance use disorders. Integrating behavioral interventions that target symptoms of PTSD and comorbidities into the acute care setting can overcome common barriers to obtaining mental health care. This study examined the feasibility and acceptability of embedding elements of cognitive-behavioral therapy (CBT) in the delivery of routine postinjury care management. The investigation also explored the potential effectiveness of completion of CBT element homework that targeted PTSD symptom reduction. This study was a secondary analysis of data from a U.S. clinical trial of the effectiveness of a stepped collaborative care intervention versus usual care for injured inpatients. The investigation examined patients' willingness at baseline (prerandomization) to engage in CBT and pre- and postrandomization mental health service utilization among 115 patients enrolled in the clinical trial. Among intervention patients (N=56), the investigation examined acceptability of the intervention and used multiple linear regression to examine the association between homework completion as reported by the care manager and six-month PTSD symptom reduction as assessed by the PTSD Checklist-Civilian DSM-IV Version. Patients in the intervention condition reported obtaining significantly more psychotherapy or counseling than patients in the control group during the six-month follow-up, as well as a high degree of intervention acceptability. Completion of CBT element homework assignments was associated with improvement in PTSD symptoms. Integrating behavioral interventions into routine acute care service delivery may improve the reach of evidence-based mental health care targeting PTSD.

  13. A Social Networking-based Advertising to Enhance Customer Reach Target

    OpenAIRE

    Ahmad Najmi Amer Haider Nuar; Hairulnizam Mahdin; Noryusliza Abdullah; Rozanawati Darman; Masitah Ahmad

    2017-01-01

    A traditional advertising is a method to deliver commercial messages to mass audiences through newspaper, outdoors billboards, radio and television. This method is quite expensive for small and medium company. The new concept of advertising such as social media, website and application provide an inexpensive way to promote businesses. The proposed idea is to create a new platform of advertising and promotional tools which is called Tagme. This system is developed based on web environment on W...

  14. Broad reach and targeted recruitment using Facebook for an online survey of young adult substance use.

    Science.gov (United States)

    Ramo, Danielle E; Prochaska, Judith J

    2012-02-23

    Studies of tobacco use and other health behaviors have reported great challenges in recruiting young adults. Social media is widely used by young adults in the United States and represents a potentially fast, affordable method of recruiting study participants for survey research. The present study examined Facebook as a mechanism to reach and survey young adults about tobacco and other substance use. Participants were cigarette users, age 18-25 years old, living throughout the United States and recruited through Facebook to complete a survey about tobacco and other substance use. Paid advertising using Facebook's Ad program over 13 months from 2010 Feb 28 to 2011 Apr 4 targeted by age (18-25), location (United States or California), language (English), and tobacco- and/or marijuana-related keywords. Facebook approved all ads. The campaign used 20 ads, which generated 28,683,151 impressions, yielding 14,808 clicks (0.7% of targeted Facebook members), at an overall cost of $6,628.24. The average cost per click on an ad was $0.45. The success of individual ads varied widely. There was a rise in both clicks and impressions as the campaign grew. However, the peak for clicks was 3 months before the peak for ad impressions. Of the 69,937,080 accounts for those age 18-25 in the United States, Facebook estimated that 2.8% (n = 1,980,240) were reached through tobacco and marijuana keywords. Our campaign yielded 5237 signed consents (35.4% of clicks), of which 3093 (59%) met criteria, and 1548 (50% of those who met criteria) completed the survey. The final cost per valid completed survey was $4.28. The majority of completed surveys came from whites (69%) and males (72%). The sample averaged 8.9 cigarettes per day (SD 7.5), 3.8 years of smoking (SD 2.9), with a median of 1 lifetime quit attempts; 48% did not intend to quit smoking in the next 6 months. Despite wide variety in the success of individual ads and potential concerns about sample representativeness, Facebook was a

  15. A solution to the online guidance problem for targeted reaches: proportional rate control using relative disparity tau.

    Science.gov (United States)

    Anderson, Joe; Bingham, Geoffrey P

    2010-09-01

    We provide a solution to a major problem in visually guided reaching. Research has shown that binocular vision plays an important role in the online visual guidance of reaching, but the visual information and strategy used to guide a reach remains unknown. We propose a new theory of visual guidance of reaching including a new information variable, tau(alpha) (relative disparity tau), and a novel control strategy that allows actors to guide their reach trajectories visually by maintaining a constant proportion between tau(alpha) and its rate of change. The dynamical model couples the information to the reaching movement to generate trajectories characteristic of human reaching. We tested the theory in two experiments in which participants reached under conditions of darkness to guide a visible point either on a sliding apparatus or on their finger to a point-light target in depth. Slider apparatus controlled for a simple mapping from visual to proprioceptive space. When reaching with their finger, participants were forced, by perturbation of visual information used for feedforward control, to use online control with only binocular disparity-based information for guidance. Statistical analyses of trajectories strongly supported the theory. Simulations of the model were compared statistically to actual reaching trajectories. The results supported the theory, showing that tau(alpha) provides a source of information for the control of visually guided reaching and that participants use this information in a proportional rate control strategy.

  16. Determination of nitrogen reduction levels necessary to reach groundwater quality targets in Slovenia.

    Science.gov (United States)

    Andelov, Miso; Kunkel, Ralf; Uhan, Jože; Wendland, Frank

    2014-09-01

    Within a collaborative project between Slovenian Environment Agency (ARSO) and Research Center Jülich (FZJ), nitrogen reduction levels necessary to reach groundwater quality targets in Slovenia were assessed. For this purpose the hydrological model GROWA-DENUZ was coupled with agricultural N balances and applied consistently to the whole territory of Slovenia in a spatial resolution of 100×100m. GROWA was used to determine the water balance in Slovenia for the hydrologic period 1971-2000. Simultaneously, the displaceable N load in soil was assessed from agricultural Slovenian N surpluses for 2011 and the atmospheric N deposition. Subsequently, the DENUZ model was used to assess the nitrate degradation in soil and, in combination with the percolation water rates from the GROWA model, to determine nitrate concentration in the leachate. The areas showing predicted nitrate concentrations in the leachate above the EU groundwater quality standard of 50mg NO3(-)/L have been identified as priority areas for implementing nitrogen reduction measures. For these "hot spot" areas DENUZ was used in a backward mode to quantify the maximal permissible nitrogen surplus levels in agriculture to guarantee a nitrate concentration in percolation water below 50mg NO3(-)/L. Model results indicate that additional N reduction measures should be implemented in priority areas rather than area-covering. Research work will directly support the implementation of the European Union Water Framework Directive in Slovenia, e.g., by using the maximal permissible nitrogen surplus levels as a framework for the derivation of regionally adapted and hence effective nitrogen reduction measures. Copyright © 2014. Published by Elsevier B.V.

  17. Finding the keys to successful adult-targeted advertisements on obesity prevention: an experimental audience testing study.

    Science.gov (United States)

    Dixon, Helen; Scully, Maree; Durkin, Sarah; Brennan, Emily; Cotter, Trish; Maloney, Sarah; O'Hara, Blythe J; Wakefield, Melanie

    2015-08-20

    Mass media communications are an important component of comprehensive interventions to address population levels of overweight and obesity, yet we have little understanding of the effective characteristics of specific advertisements (ads) on this topic. This study aimed to quantitatively test audience reactions to existing adult-focused public health television ads addressing overweight and obesity to determine which ads have the highest levels of message acceptance, argument strength, personalised perceived effectiveness and negative emotional impact. 1116 Australian adults aged 21-55 years recruited from a national online panel participated in this web-based study. Quotas were applied to achieve even numbers of males and females, those aged 21-29 years and 30-55 years, and those with a healthy weight (BMI = 18.5-24.9) and overweight/obesity (BMI = 25+). Participants were randomly assigned to view and rate four of eight ads that varied in terms of message content (health consequences, supportive/encouraging or social norms/acceptability) and execution style (graphic, simulation/animation, positive or negative testimonial, or depicted scene). Toxic fat (a graphic, health consequences ad) was the top performing ad on all four outcome measures and was significantly more likely than the other ads tested to promote strong responses in terms of message acceptance, argument strength and negative emotional impact. Measure up (a negative testimonial, health consequences ad) performed comparably on personalised perceived effectiveness. Most ads produced stronger perceptions of personalised perceived effectiveness among participants with overweight/obesity compared to participants with healthy weight. Some ads were more likely to promote strong negative emotions among participants with overweight/obesity. Findings provide preliminary evidence of the most promising content and executional styles of ads that could be pursued as part of obesity prevention campaigns. Ads

  18. Global reach and engagement

    Science.gov (United States)

    2016-09-01

    Popular culture reflects both the interests of and the issues affecting the general public. As concerns regarding climate change and its impacts grow, is it permeating into popular culture and reaching that global audience?

  19. A content analysis of food references in television programming specifically targeting viewing audiences aged 11 to 14 years.

    Science.gov (United States)

    Roseman, Mary G; Poor, Morgan; Stephenson, Tammy J

    2014-01-01

    Examine food in cable television programming specifically targeting 11- to 14-year-olds ("tweens"). Content analysis of food-related scenes (FRS)-in which food was shown, mentioned, and/or consumed-in 880 minutes of programming was conducted. Five days of afternoon/early evening television programs on the Disney Channel. Food references were compared with USDA MyPlate and classified according to modified Ratio of Recommended to Restricted Food Components. The authors found 331 FRS, averaging 16.6 scenes/h. Preponderance of FRS was physiological needs (40.7%), followed by display (10%), party (8.5%), social event (8%), and retail store (6.6%). Snacks dominated 41% of FRS, and breakfast, lunch, and dinner were much lower in frequency. Half of FRS was visual only, followed by verbal only. Food references were not congruent with MyPlate recommendations; 42% of food items did not fit into MyPlate food groups. Only 24% of food items were fruit or vegetables, which is considerably less than recommended by MyPlate guidelines. Using modified Ratio of Recommended to Restricted Food Components, 66% of food items scored food, which likely influences tweens' attitudes and behaviors. Television programming may consider past approaches to tobacco smoking and health messages on television. More attention is warranted regarding television programming by nutrition educators, researchers, health professionals, and industry specialists. Copyright © 2014 Society for Nutrition Education and Behavior. Published by Elsevier Inc. All rights reserved.

  20. Implications of high-/low-context communication for target audience member interpretation of messages in the Nimechill abstinence campaign in Nairobi, Kenya.

    Science.gov (United States)

    Muraya, Julie Gathoni; Neville Miller, Ann; Mjomba, Leonard

    2011-09-01

    Although it ran on multiple mass media for the better part of a year, end line evaluation of the Nimechill youth abstinence campaign in Kenya indicated that exposure to the campaign had no relationship to youth decisions to defer sexual debut. One possible explanation of this lack of association could be that target audience members derived inconsistent and confusing meanings from visuals as opposed to text in the campaign. Employing Hall's concept of high- and low-context communication, we assessed target population interpretation of four campaign posters via 12 focus-group discussions and four individual in-depth interviews with Nairobi youth. We found that although participants endorsed and recognized campaign objectives, contextual cues in some campaign visuals were interpreted by participants as being contradictory to the abstinence message in the poster texts. In addition noticeable differences arose between the low-income and middle-/high-income groups in interpretation of one of the posters. We conclude with recommendations regarding use of visuals in high-context cultures and involvement of youth from various socioeconomic strata in campaign planning.

  1. A cross-sectional prevalence study of ethnically targeted and general audience outdoor obesity-related advertising.

    Science.gov (United States)

    Yancey, Antronette K; Cole, Brian L; Brown, Rochelle; Williams, Jerome D; Hillier, Amy; Kline, Randolph S; Ashe, Marice; Grier, Sonya A; Backman, Desiree; McCarthy, William J

    2009-03-01

    Commercial marketing is a critical but understudied element of the sociocultural environment influencing Americans' food and beverage preferences and purchases. This marketing also likely influences the utilization of goods and services related to physical activity and sedentary behavior. A growing literature documents the targeting of racial/ethnic and income groups in commercial advertisements in magazines, on billboards, and on television that may contribute to sociodemographic disparities in obesity and chronic disease risk and protective behaviors. This article examines whether African Americans, Latinos, and people living in low-income neighborhoods are disproportionately exposed to advertisements for high-calorie, low nutrient-dense foods and beverages and for sedentary entertainment and transportation and are relatively underexposed to advertising for nutritious foods and beverages and goods and services promoting physical activities. Outdoor advertising density and content were compared in zip code areas selected to offer contrasts by area income and ethnicity in four cities: Los Angeles, Austin, New York City, and Philadelphia. Large variations were observed in the amount, type, and value of advertising in the selected zip code areas. Living in an upper-income neighborhood, regardless of its residents' predominant ethnicity, is generally protective against exposure to most types of obesity-promoting outdoor advertising (food, fast food, sugary beverages, sedentary entertainment, and transportation). The density of advertising varied by zip code area race/ethnicity, with African American zip code areas having the highest advertising densities, Latino zip code areas having slightly lower densities, and white zip code areas having the lowest densities. The potential health and economic implications of differential exposure to obesity-related advertising are substantial. Although substantive legal questions remain about the government's ability to regulate

  2. Is it true that our target groups are out of reach?

    Directory of Open Access Journals (Sweden)

    Dušana Findeisen

    1999-12-01

    Full Text Available In article Dušana Findeisen examines the question of permanent and planned collaboration with the media. Such collaboration is to be established between the media and educational organisations or different project groups. Thus, it seems that this collab­ oration is of outmost importance for those project groups or non-governmental organisations or educational organisations striving for changes in the social environment and for the benifit of groups of the socially excluded. Moreover, Dušana Findeisen gives particular attention to the question of school out-drops and how to reach them.

  3. Videos Designed to Watch but Audience Required Telling stories is a cliché for best practice in videos. Frontier Scientists, a NSF project titled Science in Alaska: using Multimedia to Support Science Education stressed story but faced audience limitations. FS describes project's story process, reach results, and hypothesizes better scenarios.

    Science.gov (United States)

    O'Connell, E. A.

    2016-12-01

    Telling stories is a cliché for best practice in science videos. It's upheld as a method to capture audience attention in many fields. Findings from neurobiology research show character-driven stories cause the release of the neurochemical oxytocin in the brain. Oxytocin motivates cooperation with others and enhances a sense of empathy, in particular the ability to experience others' emotions. Developing character tension- as in our video design showcasing scientists along with their work- holds the viewers' attention, promotes recall of story, and has the potential to clearly broadcast the feelings and behaviors of the scientists. The brain chemical change should help answer the questions: Why should a viewer care about this science? How does it improve the world, or our lives? Is just a story-driven video the solution to science outreach? Answer: Not in our multi-media world. Frontier Scientists (FS) discovered in its three year National Science Foundation project titled 'Science in Alaska: using Multimedia to Support Science Education': the storied video is only part of the effort. Although FS created from scratch and drove a multimedia national campaign throughout the project, major reach was not achieved. Despite FS' dedicated web site, YouTube channel, weekly blog, monthly press release, Facebook and G+ pages, Twitter activity, contact with scientists' institutions, and TV broadcast, monthly activity on the web site seemed to plateau at about 3000 visitors to the FS website per month. Several factors hampered the effort: Inadequate funding for social media limited the ability of FS to get the word to untapped markets: those whose interest might be sparked by ad campaigns but who do not actively explore unfamiliar agencies' science education content. However, when institutions took advantage of promoting their scientists through the FS videos we saw an uptick in video views and the participating scientists were often contacted for additional stories or were

  4. Targets and results of the Brazilian Biodiesel Incentive Program – Has it reached the Promised Land?

    International Nuclear Information System (INIS)

    Rathmann, Régis; Szklo, Alexandre; Schaeffer, Roberto

    2012-01-01

    Highlights: ► We test the assumptions that justified the Brazilian Biodiesel Production Program. ► The “Promised Land” has not been reached, particularly from a socioeconomic standpoint. ► The generation of jobs in the agricultural sector has been much lower than expected. -- Abstract: This study tests the assumptions that justified the establishment of the Brazilian Biodiesel Production Program (PNPB), to see whether this program has achieved its promised results. Given the connection between socioeconomic, political, technological and environmental issues, the study performs an analysis covering these different dimensions. From the socioeconomic standpoint, findings of the study show that the generation of jobs in the agricultural sector has been much lower than the expected 1.3-million-job creation figure. From the standpoint of reducing the outflow of foreign exchange because of potentially lower demand for imported diesel, the option for the methanol instead of ethanol production route has led to an increased net outflow, as the greater need to import methanol to produce biodiesel more than offsets the lesser need to import mineral diesel. Nevertheless, even though the “Promised Land” has not been reached, particularly from a socioeconomic standpoint, the premises of energy efficiency and the potential to mitigate GHG emissions appear to be on solid ground. In this respect, the input/output energy ratio of producing soy-based biodiesel and the GHG mitigation potential of pure biodiesel justify the continuing effort to improve the PNPB to achieve more promising results in relation to the other indicators.

  5. Perception of Virtual Audiences.

    Science.gov (United States)

    Chollet, Mathieu; Scherer, Stefan

    2017-01-01

    A growing body of evidence shows that virtual audiences are a valuable tool in the treatment of social anxiety, and recent works show that it also a useful in public-speaking training programs. However, little research has focused on how such audiences are perceived and on how the behavior of virtual audiences can be manipulated to create various types of stimuli. The authors used a crowdsourcing methodology to create a virtual audience nonverbal behavior model and, with it, created a dataset of videos with virtual audiences containing varying behaviors. Using this dataset, they investigated how virtual audiences are perceived and which factors affect this perception.

  6. The ciprofloxacin target AUC : MIC ratio is not reached in hospitalized patients with the recommended dosing regimens.

    Science.gov (United States)

    Haeseker, Michiel; Stolk, Leo; Nieman, Fred; Hoebe, Christian; Neef, Cees; Bruggeman, Cathrien; Verbon, Annelies

    2013-01-01

    The aim of this study was to determine the ciprofloxacin serum concentrations in hospitalized patients and to determine which percentage reached the efficacy target of AUC : MIC > 125. Additionally, the influence of demographic anthropomorphic and clinical parameters on the pharmacokinetics and pharmacodynamics of ciprofloxacin were investigated. In serum of 80 hospitalized patients ciprofloxacin concentrations were measured with reverse phase high performance liquid chromatography with fluorescence detection. The ciprofloxacin dose was 400-1200 mg day(-1) i.v. in two or three doses depending on renal function and causative bacteria. Pharmacokinetic parameters were calculated with maximum a posteriori Bayesian estimation (MW\\PHARM 3.60). A two compartment open model was used. Mean (± SD) age was 66 (± 17) years, the mean clearance corrected for bodyweight was 0.24 l h(-1) kg(-1) and the mean AUC was 49 mg l(-1) h. Ciprofloxacin clearance and thus AUC were associated with both age and serum creatinine. Of all patients, 21% and 75% of the patients, did not reach the proposed ciprofloxacin AUC : MIC > 125 target with MICs of 0.25 and 0.5 mg l(-1), respectively. A computer simulated increase in the daily dose from 800 mg to 1200 mg, decreased these percentages to 1% and 37%, respectively. A substantial proportion of the hospitalized patients did not reach the target ciprofloxacin AUC : MIC and are suboptimally dosed with recommended doses. Taking into account the increasing resistance to ciprofloxacin worldwide, a ciprofloxacin dose of 1200 mg i.v. daily in patients with normal renal function is necessary to reach the targeted AUC : MIC > 125. © 2012 The Authors. British Journal of Clinical Pharmacology © 2012 The British Pharmacological Society.

  7. Reaching to virtual targets: The oblique effect reloaded in 3-D.

    Science.gov (United States)

    Kaspiris-Rousellis, Christos; Siettos, Constantinos I; Evdokimidis, Ioannis; Smyrnis, Nikolaos

    2017-02-20

    Perceiving and reproducing direction of visual stimuli in 2-D space produces the visual oblique effect, which manifests as increased precision in the reproduction of cardinal compared to oblique directions. A second cognitive oblique effect emerges when stimulus information is degraded (such as when reproducing stimuli from memory) and manifests as a systematic distortion where reproduced directions close to the cardinal axes deviate toward the oblique, leading to space expansion at cardinal and contraction at oblique axes. We studied the oblique effect in 3-D using a virtual reality system to present a large number of stimuli, covering the surface of an imaginary half sphere, to which subjects had to reach. We used two conditions, one with no delay (no-memory condition) and one where a three-second delay intervened between stimulus presentation and movement initiation (memory condition). A visual oblique effect was observed for the reproduction of cardinal directions compared to oblique, which did not differ with memory condition. A cognitive oblique effect also emerged, which was significantly larger in the memory compared to the no-memory condition, leading to distortion of directional space with expansion near the cardinal axes and compression near the oblique axes on the hemispherical surface. This effect provides evidence that existing models of 2-D directional space categorization could be extended in the natural 3-D space. Copyright © 2016 IBRO. Published by Elsevier Ltd. All rights reserved.

  8. Who Is Audience?

    Science.gov (United States)

    Beeching, Angela M.

    2016-01-01

    Music conservatoires have generally neglected focusing on a key issue: that of audiences--their needs and wants, why they value particular music, and how music actually functions in any particular community. Yet audience is typically a musician's first contact with the "real world"; understanding audience (one's market or customers) is…

  9. Managing anthelmintic resistance-Variability in the dose of drug reaching the target worms influences selection for resistance?

    Science.gov (United States)

    Leathwick, Dave M; Luo, Dongwen

    2017-08-30

    The concentration profile of anthelmintic reaching the target worms in the host can vary between animals even when administered doses are tailored to individual liveweight at the manufacturer's recommended rate. Factors contributing to variation in drug concentration include weather, breed of animal, formulation and the route by which drugs are administered. The implications of this variability for the development of anthelmintic resistance was investigated using Monte-Carlo simulation. A model framework was established where 100 animals each received a single drug treatment. The 'dose' of drug allocated to each animal (i.e. the concentration-time profile of drug reaching the target worms) was sampled at random from a distribution of doses with mean m and standard deviation s. For each animal the dose of drug was used in conjunction with pre-determined dose-response relationships, representing single and poly-genetic inheritance, to calculate efficacy against susceptible and resistant genotypes. These data were then used to calculate the overall change in resistance gene frequency for the worm population as a result of the treatment. Values for m and s were varied to reflect differences in both mean dose and the variability in dose, and for each combination of these 100,000 simulations were run. The resistance gene frequency in the population after treatment increased as m decreased and as s increased. This occurred for both single and poly-gene models and for different levels of dominance (survival under treatment) of the heterozygote genotype(s). The results indicate that factors which result in lower and/or more variable concentrations of active reaching the target worms are more likely to select for resistance. The potential of different routes of anthelmintic administration to play a role in the development of anthelmintic resistance is discussed. Copyright © 2017 Elsevier B.V. All rights reserved.

  10. AIDS education for a low literate audience in Zambia.

    Science.gov (United States)

    Msimuko, A K

    1988-04-01

    A workshop funded by the USA Program for Appropriate Technology in Health (PATH) was an effort by Zambia toward prevention and control of AIDS. The lack of educational materials about AIDS for a low-literate audience was the major problem addressed by the workshop. Other problems include the lack of collaborative effort in the development of materials on AIDS, and the lack of skills needed in the development of such materials in Zambia. 1 of the objectives of the workshop was to launch the Planned Parenthood Association of Zambia's (PPAZ) materials development project. The scope of this project includes the production of educational materials on AIDS for low-literate audiences and a counseling handbook for family planning workers. Print materials should be simply written, using words, idioms, and graphics that are familiar to the target audience. Other workshop objectives included the establishment of collaborative relationships between organizations involved in existing AIDS educational activities in Zambia, and the development of practical skills needed to produce print materials. Education was identified as the most important strategy for the prevention and control of AIDS, and PPAZ should be the executing agency of the print materials project. Audience research, using focus group techniques, focus group discussions, behavioral messages, and pretesting of messages, should be the most effective means of reaching targeted audiences. PPAZ is contracted by PATH to begin development of educational materials, and 2 committees have formed to implement the project and to establish interagency collaboration. Audience research was begun between January and March of 1988, focusing on people's beliefs, practices, and ideas about AIDS. The final phase of the project will be the printing, distribution, and use of the AIDS materials and the training of family planning field workers in the proper use of these materials.

  11. Reaching the Unreached - Special Emphasis on the Communication ...

    African Journals Online (AJOL)

    This paper provides an overview of the existing communication component in the Expanded Program on Immunisation (EPI) training in Zambia and critically analyses the need for a humane touch in the communication process so as to reach the target audience effectively. Interpersonal Communication (IPC) in Zambia has ...

  12. The Imagined Audience on Social Network Sites

    Directory of Open Access Journals (Sweden)

    Eden Litt

    2016-02-01

    Full Text Available When people construct and share posts on social network sites like Facebook and Twitter, whom do they imagine as their audience? How do users describe this imagined audience? Do they have a sub-audience in mind (e.g., “friends who like reality television”? Do they share more broadly and abstractly (e.g., “the public”? Do such imaginings fluctuate each time a person posts? Using a mixed-methods approach involving a 2-month-long diary study of 119 diverse American adults and their 1,200 social network site posts, supplemented with follow-up interviews (N = 30, this study explores the imagined audience on social network sites. The findings reveal that even though users often interacted with large diverse audiences as they posted, they coped by envisioning either very broad abstract imagined audiences or more targeted specific imagined audiences composed of personal ties, professional ties, communal ties, and/or phantasmal ties. When people had target imagined audiences in mind, they were most often homogeneous and composed of people’s friends and family. Users’ imaginings typically fluctuated among these audience types as they posted even though the potential audience as per their posts’ privacy settings often did not change. The findings provide a list of audience types, as well as detailed descriptions, examples, and frequencies on which future research can build. With people’s online presence playing an important role for their reputations, these findings provide more insight into for whom people are managing their privacy and whom they have in mind as they share.

  13. Dorsal premotor cortex: neural correlates of reach target decisions based on a color-location matching rule and conflicting sensory evidence

    OpenAIRE

    Coallier, Émilie; Michelet, Thomas; Kalaska, John F.

    2015-01-01

    We recorded single-neuron activity in dorsal premotor (PMd) and primary motor cortex (M1) of two monkeys in a reach-target selection task. The monkeys chose between two color-coded potential targets by determining which target's color matched the predominant color of a multicolored checkerboard-like Decision Cue (DC). Different DCs contained differing numbers of colored squares matching each target. The DCs provided evidence about the correct target ranging from unambiguous (one color only) t...

  14. When do Logos Talk to their Audience?

    DEFF Research Database (Denmark)

    Kristensen, Tore; Gabrielsen, Gorm

    2015-01-01

    This study is based on two experiments where the ability of a new logo to reach and audience is explored. The approach is inspired by cybernetics and is based on measuring the variation of the reception of a logo seen just once. The variation is measured as the combined variation of between...... to the audience. A big variation within-subject means that the individual receives a varied, deep, and nuanced message. The ability to do this rests partly on the ability to activate competences and experiences from the past and thus making sense. The findings are that few logo elements are received by audiences...

  15. Perelman's Universal Audience.

    Science.gov (United States)

    Ray, John W.

    1978-01-01

    Examines the concept of the universal audience as the basic factor of Chaim Perelman's rhetorical theory and concludes that it is subject to the same criticism as Rousseau's general will and Kant's categorical imperative. (JMF)

  16. EDF - 2015 full-year results: all targets reached, Strong operating performance in adverse market conditions, 2018 ambition reiterated

    International Nuclear Information System (INIS)

    2016-01-01

    A key player in energy transition, the EDF Group is an integrated electricity company, active in all areas of the business: generation, transmission, distribution, energy supply and trading, energy services. A global leader in low-carbon energies, the Group has developed a diversified generation mix based on nuclear power, hydropower, new renewable energies and thermal energy. The Group is involved in supplying energy and services to approximately 37.6 million customers, of which 27.8 million in France. The Group generated consolidated sales of Euro 75 billion in 2015, of which 47.2% outside of France. EDF is listed on the Paris Stock exchange. EDF achieved all its targets in 2015. The year was marked by strong operational performance, reflecting the significant efforts the teams made. With the end of the regulated Yellow and Green Tariffs, most clients turned to EDF. Nuclear output reached its highest level, since 2011 in France, and since 2005 in the United Kingdom. EDF is also continuing its significant development in renewable energy, with an additional 1 GW of net installed capacity. The transformation of EDF Group is essential in the unfavourable market conditions. EDF has embarked on this transformation, and is accelerating innovation to serve the energy transition

  17. Audience Activity and Media Use.

    Science.gov (United States)

    Rubin, Alan M.

    1993-01-01

    Explores a view of audience behavior that lies between the extremes of a passive audience expected to be influenced by communication messages and an active audience expected to make rational decisions about what media content to accept and reject. (RS)

  18. Will the European Union reach the United Nations Millennium declaration target of a 50% reduction of tuberculosis mortality between 1990 and 2015?

    Science.gov (United States)

    van der Werf, Marieke J; Bonfigli, Sandro; Hruba, Frantiska

    2017-07-06

    The Millennium Development Goals (MDG) provide targets for 2015. MDG 6 includes a target to reduce the tuberculosis (TB) death rate by 50% compared with 1990. We aimed to assess whether this target was reached by the European Union (EU) and European Economic Area countries. We used Eurostat causes of death data to assess whether the target was reached in the EU. We calculated the reduction in reported and adjusted death rates and the annual average percentage decline based on the available data. Between 1999 and 2014, the TB death rate decreased by 50%, the adjusted death rate by 56% and the annual average percentage decline was 5.43% (95% confidence interval 4.94-6.74) for the EU. Twenty of 26 countries reporting >5 TB deaths in the first reporting year reached the target of 50% reduction in adjusted death rate. The EU reached the MDG target of a 50% reduction of the TB death rate and also the annual average percentage decline was larger than the 2.73% needed to reach the target. The World Health Organization 'End TB Strategy' requires a further reduction of the number of TB deaths of 35% by 2020 compared to 2015, which will challenge TB prevention and care services in the EU.

  19. EU Water Framework Directive and Stockholm Convention: can we reach the targets for priority substances and persistent organic pollutants?

    Science.gov (United States)

    Fuerhacker, Maria

    2009-08-01

    Water is a renewable resource and acceptable quality is important for human health, ecological and economic reasons, but human activity can cause great damage to the natural aquatic environment. Managing the water cycle in a sustainable way is the key to protect natural resources and human health. On a global level, the microbiological contamination of water sources is a major problem in connection with poverty and the United Nations Millennium Development Declaration is an important initiative to handle this problem. In terms of environmental health, persistent organic pollutants (POPs) circulate globally; as they travel long distances, they are found in remote areas far from their original source of application and can cause damage wherever they move to. On a global scale, United Nations Environmental Programme (UNEP) issued the Stockholm Convention to reduce POPs; in the European Union (EU), one intention of the Water Framework Directive (WFD) is to reach the good chemical status of waters; beside these regulations, there are other directives in support of these goals. The aim of this paper is to discuss whether the Stockholm Convention and the WFD allows meeting the targets of protection of human and environmental health, which are established in the different directives and how could we approach the targets. The aims and scopes of different directives are compiled and compared with the actual quality of water, different approaches of standard settings are compared and potential treatment options are discussed. Under the Stockholm Convention on POPs, which came into force in May 2004, governments are required to develop a National Implementation Plan (NIP) setting out how they will address their obligations under the convention and how they will take measures to eliminate or reduce the release of POPs into the environment by the use of best available techniques (BAT) and application of best environmental practices (BEP). On a European level, the WFD has been in

  20. Expanding the Audience for the Performing Arts.

    Science.gov (United States)

    Andreasen, Alan R.

    Becoming involved in the arts is a process that involves movement through several stages, from disinterest to active attendance at and enthusiasm for performing arts events. Since target consumers at any time will differ in their placement on this continuum, marketing programs to expand arts audiences must first identify where each target segment…

  1. Target-Rich Environment

    Science.gov (United States)

    Perna, Mark C.

    2005-01-01

    Target marketing is defining school enrollment goals and then developing a strategic plan to accomplish those goals through the use of specific communication vehicles and community focus. It is critical to reach the right audience, with the right message, at the right time, for the right cost. In this brief article, the author describes several…

  2. Developing a Motion Comic for HIV/STD Prevention for Young People Ages 15-24, Part 1: Listening to Your Target Audience.

    Science.gov (United States)

    Willis, Leigh A; Kachur, Rachel; Castellanos, Ted J; Spikes, Pilgrim; Gaul, Zaneta J; Gamayo, Ashley C; Durham, Marcus; Jones, Sandra; Nichols, Kristen; Han Barthelemy, Solange; LaPlace, Lisa; Staatz, Colleen; Hogben, Matthew; Robinson, Susan; Brooks, John T; Sutton, Madeline Y

    2018-02-01

    Young people (15-24 years) in the United States are disproportionately affected by infection with human immunodeficiency virus (HIV) and sexually transmitted diseases (STD). Shortfalls in HIV/STD-related knowledge, attitudes, beliefs, and behavioral intentions (KABI) likely contribute to this discrepancy. In this report we describe our experience developing a novel means of health communication combining entertainment-education theory and recent technological advances to create a HIV/STD-focused "motion comic." We also report the audience satisfaction and acceptance of the intervention. We used the Health Belief Model (HBM), entertainment-education (EE) principles, and the Sabido Method (SM) and conducted three rounds of focus groups to develop a 38-minute HIV/STD focused motion comic for young people between the ages 15 and 24 years. Participants indicated that motion comics were an acceptable method of delivering HIV/STD prevention messages. They also expressed satisfaction with motion comics plot, story settings, the tone of humor, and drama. Our results suggest that motion comics are a viable new method of delivering health communication messages about HIV/STD and other public health issues, and warrant further development and broader evaluation.

  3. [Elizabeth Fee: a historian reaching out to wider audiences].

    Science.gov (United States)

    Hochman, Gilberto; Benchimol, Jamie; Wegner, Liene; Azevedo, Nara; Romero Sá, Magali; Martins, Ruth B

    2006-01-01

    To what activities and topics does a historian in health and medicine, whose articles and books have become fundamental references for scholars of the area, devote her time? Feminism, counter-culture, medical education, global health, the role of international health organizations, and knowledge sharing in the health history are some of the subjects Elizabeth Fee addresses in this interview given at Fiocruz in April where she presented the 2006 inaugural class to the Graduate Program in History of Health Sciences at Casa de Oswaldo Cruz. The topic of her lecture was "The World Health Organization and AIDS: what can we learn from history?"

  4. Towards Broadening the Audience

    Science.gov (United States)

    Sakimoto, P. J.

    2008-06-01

    The strand Towards Broadening the Audience was intended to seed thoughtful conversations about building bridges for outreach programs across cultural barriers. Many participants spoke about progress in increasing the diversity of their outreach audiences, but it was new voices from time-honored sources that offered fundamentally new wisdom. From the religious traditions and tensions that mark the Holy Land came the simple concept of bringing unity through teaching the commonalities found in basic concepts of the observed sky. From Mayan traditions, both contemporary and ancient, came the reminder that the sky is intimately connected to all aspects of our lives. Astronomy outreach should therefore be a part of much larger family and community celebrations. Ideas such as these offer renewed hope for major advances in bringing space science outreach to much broader audiences. They tell us about the importance of learning from voices with perspectives different from our own, and of building partnerships based upon genuine cross-cultural understanding and mutual love of the sky.

  5. Point Climat no. 21 'Regional wind power plans: is there enough wind to reach the Grenelle wind power targets?'

    International Nuclear Information System (INIS)

    Bordier, Cecile; Charentenay, Jeremie de

    2012-01-01

    Among the publications of CDC Climat Research, 'Climate Briefs' presents, in a few pages, hot topics in climate change policy. This issue addresses the following points: Regional wind power plans assess the wind power development potential of every French region. The aggregate regional potential largely exceeds national targets for 2020. However, achieving these targets is still far from guaranteed: the forecasted potential is theoretical, and the issues involved in implementing wind power projects on the ground will likely reduce this potential

  6. Mirror Your Audience's Attitude: A Global Profile.

    Science.gov (United States)

    Meussling, Vonne

    Recent advertising research has suggested that to gain initial entry into and retain continual success with a targeted audience of consumers, it is wise to mirror the attitudes and desires of those consumers. This has proven effective in the United States, where companies such as Chevrolet, Levi Strauss, and Coca-Cola have successfully catered to…

  7. In search of an audience...

    NARCIS (Netherlands)

    S. Stremersch (Stefan)

    2005-01-01

    textabstractFor an academic, finding an audience is critical. However, finding an audience is not always easy for most marketing academics. This inaugural address explores what the challenges are in finding an audience, among fellow scholars, students, public policy, industry, or society in general.

  8. Sleeping with the enemy: Audience

    NARCIS (Netherlands)

    Marloes Mol; Annika van den Berg; Dr. Joke Hermes

    2013-01-01

    Audience studies is not the vibrant field it was in its 1980s and early 1990s heyday. Cultural studies today has a more balanced interest in production, audiences and texts. A renewed focus in audience studies on everyday meaning production, identity and relations of power could benefit from recent

  9. Adoption of workplaces and reach of employees for a multi-faceted intervention targeting low back pain among nurses' aides

    DEFF Research Database (Denmark)

    Rasmussen, Charlotte Diana Nørregaard; Larsen, Anne Konring; Holtermann, Andreas

    2014-01-01

    and work environment intervention targeting low back pain among nurses' aides in elderly care. METHODS: Percentage of adopters was calculated among eligible workplaces and differences between adopters and non-adopters were evaluated through workplace registrations and manager questionnaires from all...... physical exertion during work compared to non-consenters. CONCLUSIONS: Our recruitment effort yielded a population of consenters that was representative of the target population of nurses' aides with respect to demographic factors, and health. Moreover more consenters had problems like pain and high...

  10. How can China reach its CO2 intensity reduction targets by 2020? A regional allocation based on equity and development

    International Nuclear Information System (INIS)

    Yi Wenjing; Zou Lele; Guo Jie; Wang Kai; Wei Yiming

    2011-01-01

    In late 2009, the Chinese government committed to cut its carbon dioxide emissions per unit of gross domestic product (GDP) by 40% to 45% of 2005 levels by 2020. This has raised the issue of how to allocate the CO 2 reduction target regionally to meet the national reduction target. To meet this objective, the following aspects may be taken into consideration: equity principles, 'common but differentiated responsibilities'; intensity reduction target fulfillment; and economic difference and reduction potential among provinces. This paper selects per capita GDP, accumulated fossil fuel related CO 2 emissions and energy consumption per unit of industrial added value as indicators for emission reduction capacity, responsibility and potential, respectively. Based on these three indicators, a comprehensive index is developed and an intensity allocation model constructed. As decision makers may have different preferences when allocating the reduction burden, we allocate different weights to the indicators, analyzing the results using cluster analysis. The following aspects may also be considered together with the national regional development strategy to determine how to share the burden: the reduction potential of various regions; implementation potential of the plans; and promotion of a highly efficient low carbon economic development model. - Research highlights: → We compiled a comprehensive index using per capita GDP, accumulated fossil fuel related CO 2 emissions and energy consumption per unit of industrial added value as indicators for emission reduction capacity, responsibility and potential, respectively. → National CO 2 intensity reduction target is allocated according to different index values of provinces. → Equity principles were taken into account when allocating the target.

  11. Successful Reach and Adoption of a workplace health promotion RCT targeting a group of high-risk workers

    Directory of Open Access Journals (Sweden)

    Ekner Dorte

    2010-06-01

    Full Text Available Abstract Background Cleaners are rarely introduced to workplace health promotion programs. The study's objective was to evaluate the reach and adoption of a workplace randomized controlled trial (RCT among cleaners in Denmark. Methods Cleaning businesses with at least 30 employees, that could offer a weekly 1-hour intervention during working hours, were invited to participate. Employees working at least 20 hours/week were invited to answer a screening questionnaire and consent to participate. Analyses determined the differences in health variables between responders and non-responders, consenters and non-consenters, participants and non-participants and between participants of the RCT's three groups: physical coordination training, cognitive-behavioural theory-based training and reference group. Results From 16 eligible workplaces, a representative sample of 50% adopted the trial. Of 758 eligible employees, 78% responded to the screening questionnaire and 49% consented to participate. Consenters and participants differed from non-consenters and non-participants by having higher BMI, more chronic diseases and poorer musculoskeletal health. Conclusions This study indicates that workplace health promotion programs directed at health risk factors among cleaners enable significant adoption and reach to a high-risk subgroup of the Danish workforce. Trial registration Trial registration ISRCTN96241850

  12. The critical role of the industrial sector in reaching long-term emission reduction, energy efficiency and renewable targets

    International Nuclear Information System (INIS)

    Fais, Birgit; Sabio, Nagore; Strachan, Neil

    2016-01-01

    Highlights: • A new industrial modelling approach in a whole energy systems model is developed. • The contribution of UK industry to long-term energy policy targets is analysed. • Emission reductions of up to 77% can be achieved in the UK industry until 2050. • The UK industry sector is essential for achieving the overall efficiency commitments. • UK industry can make a moderate contribution to the expansion of renewable energies. - Abstract: This paper evaluates the critical contribution of the industry sector to long-term decarbonisation, efficiency and renewable energy policy targets. Its methodological novelty is the incorporation of a process-oriented modelling approach based on a comprehensive technology database for the industry sector in a national energy system model for the UK (UKTM), allowing quantification of the role of both decarbonisation of upstream energy vectors and of mitigation options in the industrial sub-categories. This enhanced model is then applied in a comparative policy scenario analysis that explores various target dimensions on emission mitigation, renewable energy and energy efficiency at both a national and European level. The results show that ambitious emission cuts in the industry sector of up to 77% until 2050 compared to 2010 can be achieved. Moreover, with a reduction in industrial energy demand of up to 31% between 2010 and 2050, the sector is essential for achieving the overall efficiency commitments. The industry sector also makes a moderate contribution to the expansion of renewable energies mostly through the use of biomass for low-temperature heating services. However, additional sub-targets on renewable sources and energy efficiency need to be assessed critically, as they can significantly distort the cost-efficiency of the long-term mitigation pathway.

  13. Successful Reach and Adoption of a workplace health promotion RCT targeting a group of high-risk workers

    DEFF Research Database (Denmark)

    Jørgensen, Marie B; Rasmussen, Charlotte D N; Ekner, Dorte

    2010-01-01

    BACKGROUND: Cleaners are rarely introduced to workplace health promotion programs. The study's objective was to evaluate the reach and adoption of a workplace randomized controlled trial (RCT) among cleaners in Denmark. METHODS: Cleaning businesses with at least 30 employees, that could offer...... a weekly 1-hour intervention during working hours, were invited to participate. Employees working at least 20 hours/week were invited to answer a screening questionnaire and consent to participate. Analyses determined the differences in health variables between responders and non-responders, consenters...... employees, 78% responded to the screening questionnaire and 49% consented to participate. Consenters and participants differed from non-consenters and non-participants by having higher BMI, more chronic diseases and poorer musculoskeletal health. CONCLUSIONS: This study indicates that workplace health...

  14. Movies: the Audience Favorites

    Directory of Open Access Journals (Sweden)

    Alexander Fedorov

    2016-10-01

    Full Text Available Modern screen art over its success to the use of folklore, myth, synthesis of the natural and supernatural, and a consistent orientation toward the most popular plot schemes. Their metaphorical appeal is not to the rational but to the emotional, through identification with the magic power of heroes and standardization of ideas, situations, characters and so on in compensation for dreams not realized in life, there are illusions – happy endings. In movies, TV shows, and music videos' rhythmic organization, viewers' feelings are influenced as much by the order of changing shots as by the content of productions. On the basis of the foregoing, it can be concluded that the media texts of popular culture obliged to a variety of factors for its success. These include: reliance on folklore and mythological sources, constancy metaphors, focus on consistent implementation of the most persistent plot schemes, the synthesis of the natural and the supernatural, the appeal not to rational and emotional, through the identification of (imaginary transformation in of active characters merge with the atmosphere, the aura of works, “magic power” of heroes, standardization (replication, unification, adaptation ideas, situations, characters, etc., mosaic, seriality, the compensation (of the cherished illusion, but not come true desires, the happy ending, the use of such rhythmic organization movies, TV shows, clips, where the feeling of the audience with the content of the frame affects the order of their shift; intuitive guessing subconscious audience interests, etc.

  15. Audience information needs assessment

    International Nuclear Information System (INIS)

    Nealey, S.M.; Sutthoff, A.B.

    1988-01-01

    According to the authors public involvement is absolutely indispensable to the successful implementation of waste disposal programs, and communication is absolutely indispensable for successful public involvement. Frequent, effective, and open two-way communication is the primary mechanism through which non-technical issues can be raised, discussed and eventually resolved. Public information programs developed by the agencies responsible for waste disposal are supposed to contribute to this process, but it is the authors contention that they frequently fall short for a simple reason they are insufficiently consumer oriented. They do not adequately assess the information needs of the various publics with which they are supposed to facilitate effective communication. In the language of communication models, attention is given to the messages the agency wishes to send, but not enough attention is given to feedback from the audiences the agency is addressing. A set of audience information needs assessment methods have evolved that can go a long way toward answering these questions. Seven of these methods are described and illustrated with examples from on-going radioactive waste management programs

  16. How Communication Goals Determine when Audience Tuning Biases Memory

    Science.gov (United States)

    Echterhoff, Gerald; Higgins, E. Tory; Kopietz, Rene; Groll, Stephan

    2008-01-01

    After tuning their message to suit their audience's attitude, communicators' own memories for the original information (e.g., a target person's behaviors) often reflect the biased view expressed in their message--producing an audience-congruent memory bias. Exploring the motivational circumstances of message production, the authors investigated…

  17. Using Social Media and Targeted Snowball Sampling to Survey a Hard-to-reach Population: A Case Study

    Directory of Open Access Journals (Sweden)

    Gary Dusek

    2015-08-01

    Full Text Available Response rates to the academic surveys used in quantitative research are decreasing and have been for several decades among both individuals and organizations. Given this trend, providing doctoral students an opportunity to complete their dissertations in a timely and cost effective manner may necessitate identifying more innovative and relevant ways to collect data while maintaining appropriate research standards and rigor. The case of a research study is presented which describes the data collection process used to survey a hard-to-reach population. It details the use of social media, in this case LinkedIn, to facilitate the distribution of the web-based survey. A roadmap to illustrate how this data collection process unfolded is presented, as well as several “lessons learned” during this journey. An explanation of the considerations that impacted the sampling design is provided. The goal of this case study is to provide researchers, including doctoral students, with realistic expectations and an awareness of the benefits and risks associated with the use of this method of data collection.

  18. Energy performance certificates and 3-dimensional city models as a means to reach national targets – A case study of the city of Kiruna

    International Nuclear Information System (INIS)

    Johansson, Tim; Vesterlund, Mattias; Olofsson, Thomas; Dahl, Jan

    2016-01-01

    Highlights: • Visualization of energy use is a useful tool for energy advisors. • Feature Manipulation Engine can be used for visualization of data from energy certificates. • Multi data visualization from the energy certificates can be preformed. • Future scenarios can be calculated and analyzed. • The case study shows that the national levels for energy reduction will be hard to fulfill. - Abstract: Enhanced dissemination of information regarding energy saving and climate change targeted toward property owners is considered to be an important strategy in order to reach the Swedish national target of energy efficiency in the building sector by 2050. Here the municipality energy advisors and the national register for energy performance certificates can facilitate the mitigation of energy use in the building stock. So far few studies have focused on the practical road map to the national target of energy use on the city/district level and to the communication aspects with stakeholders in the creation of energy city models. In this paper a city energy model is developed based on the requests and need for visualization from a group of energy advisors. Six different scenarios are studied in order to analyze the possibility of reaching the energy targets specified by the government in the town of Kiruna. The results show that: (1) it is possible to automatically create city energy models using extract, transform and load tools based on spatial and non-spatial data from national registers and databases; (2) city energy models improve the understanding of energy use in buildings and can therefore be a valuable tool for energy advisors, real estate companies and urban planners. The case study of Kiruna showed that the proposed energy saving measures in the energy performance certificates need to be implemented and new buildings in the urban transformation must be of high energy standard in order to reach the national target in Kiruna.

  19. Mind the gap - reaching the European target of a 2-year increase in healthy life years in the next decade

    DEFF Research Database (Denmark)

    Jagger, Carol; McKee, Martin; Christensen, Kaare

    2013-01-01

    BACKGROUND: The European Innovation Partnership on Active and Healthy Ageing seeks an increase of two healthy life years (HLY) at birth in the EU27 for the next 10 years. We assess the feasibility of doing so between 2010 and 2020 and the differential impact among countries by applying different...... of HLY/LE on year (seven countries retaining same HLY question) or extrapolating the average of HLY/LE in 2008 and 2009 to 2010 (20 countries and EU27). The first scenario continued these trends with three other scenarios exploring different HLY gap reductions between 2010 and 2020. RESULTS......: The estimated gap in HLY in 2010 was 17.5 years (men) and 18.9 years (women). Assuming current trends continue, EU27 HLY increased by 1.4 years (men) and 0.9 years (women), below the European Innovation Partnership on Active and Healthy Ageing target, with the HLY gap between countries increasing to 18.3 years...

  20. Audiences as citizens

    DEFF Research Database (Denmark)

    Schrøder, Kim Christian

    2013-01-01

    This chapter traces the insights about citizenship offered by audience reception research since its inception in the 1980s, through a theoretical and analytical portrait of five historical stages of reception research about mediated citizenship: (1) hegemonic citizenship; (2) monitorial citizenship......; (3) popular citizenship; (4) participatory citizenship; and (5) ubiquitous citizenship. Maintaining a strong empirical commitment throughout, mostly to the findings of qualitative research, the chapter also reports substantially from recent and ongoing reception research into the ways in which...... the news media – and popular and entertainment media in a broader sense – may serve as resources for a political and cultural citizenship that is anchored in everyday life. The five stages of reception research, conceptualized as scientific paradigms, are modeled into a historical typology that synthesizes...

  1. Telephone and Face-to-Face Interviews with Low-Income Males with Child Care Responsibilities Support Inclusion as a Target Audience in SNAP-Ed.

    Science.gov (United States)

    Krall, Jodi Stotts; Wamboldt, Patricia; Lohse, Barbara

    2015-06-01

    Federally funded nutrition programs mostly target females. Changes in family dynamics suggest low-income men have an important role in food management responsibilities. The purpose of this study was to inform nutrition education program planning to meet needs of lower-income males. Cross-sectional telephone and face-to-face interviews. Stratified random sample of men (n = 101), 18-59 years of age, with child care responsibilities, living in households participating in the Supplemental Nutrition Assistance Program and a convenience sample of adult males (n = 25) recruited from lower income venues. (1) Scripted telephone interviews about health status, eating behaviors, eating competence, food security, technology usage and topics and strategies for nutrition education. (2) In-person cognitive interviews during review of selected online nutrition education lessons. Nutrition education topics of interest, preferred educational strategies, influences on and barriers to intake, eating competence, critiques of online program content, graphics, format. Bivariate correlations, independent t tests, one-way analysis of variance or Chi square, as appropriate. Thematic analyses of cognitive interviews. Of telephone interviewees, 92.1% prepared meals/snacks for children and 54.5% made major household food decisions. Taste was the greatest influence on food selection and the greatest barrier to eating healthful foods. Topics of highest interest were "which foods are best for kids" and "how to eat more healthy foods." Preferred nutrition education strategies included online delivery. Online lessons were highly rated. Interactive components were recognized as particularly appealing; enhanced male centricity of lessons was supported. Findings provided compelling evidence for including needs specific to low-income males when planning, designing, and funding nutrition education programs.

  2. The HIV care cascade in Switzerland: reaching the UNAIDS/WHO targets for patients diagnosed with HIV.

    Science.gov (United States)

    Kohler, Philipp; Schmidt, Axel J; Cavassini, Matthias; Furrer, Hansjakob; Calmy, Alexandra; Battegay, Manuel; Bernasconi, Enos; Ledergerber, Bruno; Vernazza, Pietro

    2015-11-28

    To describe the HIV care cascade for Switzerland in the year 2012. Six levels were defined: (i) HIV-infected, (ii) HIV-diagnosed, (iii) linked to care, (iv) retained in care, (v) on antiretroviral treatment (ART), and (vi) with suppressed viral load. We used data from the Swiss HIV Cohort Study (SHCS) complemented by a nationwide survey among SHCS physicians to estimate the number of HIV-patients not registered in the cohort. We also used Swiss ART sales data to estimate the number of patients treated outside the SHCS network. Based on the number of patients retained in care, we inferred the estimates for levels (i) to (iii) from previously published data. We estimate that (i) 15 200 HIV-infected individuals lived in Switzerland in 2012 (margins of uncertainty, 13 400-19 300). Of those, (ii) 12 300 (81%) were diagnosed, (iii) 12 200 (80%) linked, and (iv) 11 900 (79%) retained in care. Broadly based on SHCS network data, (v) 10 800 (71%) patients were receiving ART, and (vi) 10 400 (68%) had suppressed (Switzerland is substantially lower than previously reported, halving previous national HIV prevalence estimates to 0.2%. In Switzerland in 2012, 91% of patients in care were receiving ART, and 96% of patients on ART had suppressed viral load, meeting recent UNAIDS/WHO targets.

  3. Las series televisivas juveniles: tramas y conflictos en una «teen series» Television Fiction Series Targeted at Young Audience: Plots and Conflicts Portrayed in a Teen Series

    Directory of Open Access Journals (Sweden)

    Núria García Muñoz

    2011-10-01

    Full Text Available Se presentan los principales hallazgos de un estudio sobre las «teen series», es decir las series de ficción televisiva protagonizadas por personajes adolescentes y dirigidas expresamente a una audiencia juvenil. El análisis del retrato de los jóvenes representados en productos específicamente dirigidos a un público juvenil tiene un valor muy significativo tanto por la producción de ficción como por la recepción, ya que los consumidores potenciales se encuentran en un momento clave del proceso de construcción de sus identidades. Después de repasar los principales antecedentes en el estudio de la representación de los jóvenes en la ficción televisiva, se describe el marco conceptual relativo a las «teen series» y se discute su relación con el consumo juvenil. Sucesivamente se presenta un estudio de caso que consiste en un análisis de contenido de la serie norteamericana «Dawson’s creek», realizado sobre una muestra representativa de tres temporadas de la serie, para analizar dos grupos de variables: variables relativas a los personajes y variables relativas a las tramas y a los conflictos. Se discuten los resultados relativos al segundo grupo de variables, con particular atención a las características de las tramas y al papel de los personajes en el desarrollo y en la resolución de las mismas. La aceptación de la identidad personal, el amor y la amistad han resultado ser las temáticas más recurrentes. Además, las relaciones sociales entre los personajes han resultado ejercer un papel fundamental en el desarrollo de las tramas y de los conflictos.This paper presents the main findings of a research project on teen series, which are television fiction series featuring teenagers and specifically targeted at a young audience. The analysis of the portrayal of young people in television fictional series specifically targeted at a young audience has a meaningful value both for television production and for audience reception

  4. Shared reality in intergroup communication: Increasing the epistemic authority of an out-group audience.

    Science.gov (United States)

    Echterhoff, Gerald; Kopietz, René; Higgins, E Tory

    2017-06-01

    Communicators typically tune messages to their audience's attitude. Such audience tuning biases communicators' memory for the topic toward the audience's attitude to the extent that they create a shared reality with the audience. To investigate shared reality in intergroup communication, we first established that a reduced memory bias after tuning messages to an out-group (vs. in-group) audience is a subtle index of communicators' denial of shared reality to that out-group audience (Experiments 1a and 1b). We then examined whether the audience-tuning memory bias might emerge when the out-group audience's epistemic authority is enhanced, either by increasing epistemic expertise concerning the communication topic or by creating epistemic consensus among members of a multiperson out-group audience. In Experiment 2, when Germans communicated to a Turkish audience with an attitude about a Turkish (vs. German) target, the audience-tuning memory bias appeared. In Experiment 3, when the audience of German communicators consisted of 3 Turks who all held the same attitude toward the target, the memory bias again appeared. The association between message valence and memory valence was consistently higher when the audience's epistemic authority was high (vs. low). An integrative analysis across all studies also suggested that the memory bias increases with increasing strength of epistemic inputs (epistemic expertise, epistemic consensus, and audience-tuned message production). The findings suggest novel ways of overcoming intergroup biases in intergroup relations. (PsycINFO Database Record (c) 2017 APA, all rights reserved).

  5. Cultivating Audiences: Taming, Teaching, Transforming

    Science.gov (United States)

    Nicolucci, Sandra

    2010-01-01

    Satisfying and successful school concerts require an active, empathic, and cooperative partnership between performers and audience members. As music educators work to prepare artful, dignified, and confident performers, "audiences" for these performers must be cultivated just as purposefully. Concertgoers can be motivated to consume school…

  6. Audience Research for the Performing Arts: Romanian Music Festival

    Directory of Open Access Journals (Sweden)

    Florin G. LUCHIAN

    2014-04-01

    Full Text Available The purpose of this study is to examine the strategic marketing tools (instruments such as segmentation and targeting for a better understanding of current and potential audiences of classical music festivals. Arts administrators need to locate and address the audience segmentation, enhancing communication with audiences of all segments. The marketing strategies for music festivals should include improving music festival branding as well as developing diverse programs and engaging with the community on multiple levels. The study incorporates a literature review of the recent sociological research dealing with the consumption of arts products and a case study approach on the fifteenth edition of Romanian Music Festival in Iași, involving an audience survey. The research can be used as a tool to inform marketing and audience development plans for the organisers of Romanian Music Festival and other arts organisations. It also contains insights that organisations might find useful in the development of an arts activity itself.

  7. The advertising and children's audience

    OpenAIRE

    A.S. Teletov; T.Ye. Ivanova

    2015-01-01

    The aim of article. The article shows that today more and more citizens supply from advertising. Children's perception of the world is radically different from the adults’ perception. Modern advertising industry affects children's audience more and more. The aim of the article is to analyze the impact of advertising on children's audience with further proposals. The results of the analysis. Some social critics believe that advertising provides new information that helps to be more adaptive...

  8. Crowdfunding: How audiences promote innovation in journalism

    OpenAIRE

    Cabrera-Gonzalez, Maria de los Angeles

    2014-01-01

    With the development of technology and media, the role of the audience has been changing. Thanks to the interactivity of new media, the audience is no longer just a passive receiver. Interactivity allows audiences to comment, vote, share, produce and complete the content of new media. All these new audience capabilities have led to concepts such as prosumers (consumers and producers of content). Consequently, a whole new audience role has emerged. Audiences are now directly promoters of journ...

  9. Web-based tailored lifestyle programs: exploration of the target group's interests and implications for practice.

    NARCIS (Netherlands)

    Verheijden, M.W.; Jans, M.P.; Hildebrandt, V.H.

    2008-01-01

    An important challenge in Web-based health promotion is to increase the reach of the target audience by taking the target groups' desires into consideration. Data from 505 members of a Dutch Internet panel (representative for Dutch Internet users) were used to asses the target group's interests and

  10. Target population's requirements on a community-based intervention for stimulating physical activity in hard-to-reach physically disabled people: an interview study.

    Science.gov (United States)

    Krops, Leonie A; Folkertsma, Nienke; Hols, Doortje H J; Geertzen, Jan H B; Dijkstra, Pieter U; Dekker, Rienk

    2018-05-31

    To explore ideas of the target population about a community-based intervention to stimulate physical activity in hard-to-reach physically disabled people. Semi-structured interviews were performed with 21 physically disabled people, and analyzed using thematic analyses. Findings were interpreted using the integrated Physical Activity for People with a Disability and Intervention Mapping model. The intervention should aim to stimulate intrinsic motivation and raise awareness for the health effects of physical activity. It should provide diverse activities, increase visibility of these activities, and improve image of physical activity for physically disabled people. Participants suggested to provide individual coaching sessions, increase marketing, present role models, and assign buddies. Potential users should be approached personally through intermediate organizations, or via social media and word of mouth promotion. Participants suggested that users, government, sponsors, and health insurers should finance the intervention. Self-responsibility for being physically active was strongly emphasized by participants. An intervention to stimulate physical activity in hard-to-reach physically disabled people should be individualized, include personal support, and should include marketing to improve image of physical activity of physically disabled people. The intervention that fulfills these requirements should be developed and tested for effects in future research. Implications for rehabilitation An intervention to stimulate physical activity in physically disabled people should aim to raise awareness for the health effects of physical activity, stimulate intrinsic motivation, offer diverse activities, increase the visibility of the possible activities, and improve the image of physical activity for physically disabled people. An intervention should include both individual- and environmental-level intervention methods. Physically disabled people most emphasized

  11. Videoethnographic approaches to audience research

    DEFF Research Database (Denmark)

    Wildermuth, Norbert

    recordings in doing mediaethnographic audience research. Moreover, I will discuss the use and potentials of hypermedia in presenting the results of ethnographic audience research. Based on recent conceptualisations and theories of hypermodality and multimodal ethnography (Lemke, 2002; Idema, 2003; Dicks......  In my paper I will explore the methodological uses and epistemological consequences of videoethnography in audience studies. With reference to research done on young people and their media appropriations in Recife (Brazil), in December 2005, I will argue for the creative integration of video......'. Finally, considerations regarding a planned hypermediated presentation of my research project in Recife, will be related to the experiences made with video as tool of mediaethnographic investigation and analysis. How the potential of non-sequentiality enshrined in hypermedia applications can...

  12. In seach of the invisible (audiences)

    DEFF Research Database (Denmark)

    Hartley, Jannie Møller

    The paper shows need to distinguish between: ignored audiences (invisible in the literature, in our case very young children and ) and post-communist audiences Literally or actual invisible (online lurking and unintended) audiences the unintended or lurking audiences are invisible in a two-fold way...... : both as cases of study, but also as actual audiences. a lack of historical contextualization in the studies...

  13. An Audience for the Aliens

    Science.gov (United States)

    Bryer, Theo

    2013-01-01

    This account of the making and sharing of self-authored digital videos in a Year 5 classroom focuses on the way that the children appear to be influenced by their awareness of audience. Drawing on evidence of video observation, written and moving image texts produced by the children and semi-structured interviews with them, I examine the factors…

  14. Immersive Learning: Realism, Authenticity & Audience

    OpenAIRE

    Livingstone, Daniel

    2016-01-01

    For almost 20 years the Digital Design Studio has been exploring and applying virtual reality for a wide range of industrial, commercial and educational applications. Drawing from a range of recent projects, we explore the complex relationships between realism, authenticity and audience for effective engagement and education in immersive learning.

  15. Reaching the hard to reach.

    Science.gov (United States)

    Bhiwandi, P; Campbell, M; Potts, M

    1994-01-01

    The 1994 International Conference on Population and Development proposed increasing contraceptive couple protection from 550 million in 1995 to 880 million in 2015. The task for family planning (FP) programs is to provide access to services for, sometimes, inaccessible rural populations. FP need based on desire for no more children has ranged from under 20% in Senegal to almost 80% in Peru. Socioeconomic development was found not to be a prerequisite for fertility change. Gender inequalities in education and social autonomy must be changed. FP access is very important among women with a disadvantaged background or among women unsure about FP. Bangladesh is a good example of a country with increased contraceptive prevalence despite low income. The rule of thumb is that contraception increases of 15% contribute to a drop in family size of about one child. Program effectiveness is related to a variety of factors: contraceptive availability at many locations, acceptable price of contraception, delivery of the oral contraceptives without prescriptions, and other strategies. FP is a service not a medical treatment. A range of methods must be promoted and available from a range of facilities. Contraceptive use is dependent on the woman's stage in her lifecycle and is dependent on informed choice. Community-based distribution systems are effective, whereas free distribution by poorly-trained field workers is not always very effective because patient payment of all or part of the cost assures quality and freedom of choice. Effective programs for underprivileged groups involve aggressive, easy to manage programs that can be replicated rapidly. FP serves a useful function in depressing maternal mortality among the poor in Africa, who have no access to quality health services. Social marketing is an effective strategy for reaching remote areas. Political will and robust management are necessary commodities.

  16. Engaging Audiences in Planetary Science Through Visualizations

    Science.gov (United States)

    Shupla, C. B.; Mason, T.; Peticolas, L. M.; Hauck, K.

    2017-12-01

    One way to share compelling stories is through visuals. The Lunar and Planetary Institute (LPI), in collaboration with Laboratory for Atmospheric and Space Physics (LASP) and Space Science Laboratory at the University of California, Berkeley, has been working with planetary scientists to reach and engage audiences in their research through the use of visualizations. We will share how images and animations have been used in multiple mediums, including the planetarium, Science on a Sphere, the hyperwall, and within apps. Our objectives are to provide a tool that planetary scientists can use to tell their stories, as well as to increase audience awareness of and interest in planetary science. While scientists are involved in the selection of topics and the development of the visuals, LPI and partners seek to increase the planetary science community's awareness of these resources and their ability to incorporate them into their own public engagement efforts. This presentation will share our own resources and efforts, as well as the input received from scientists on how education and public engagement teams can best assist them in developing and using these resources, and disseminating them to both scientists and to informal science education venues.

  17. Value of social media in reaching and engaging employers in Total Worker Health.

    Science.gov (United States)

    Hudson, Heidi; Hall, Jennifer

    2013-12-01

    To describe the initial use of social media by the National Institute for Occupational Safety and Health (NIOSH) Total Worker Health™ (TWH) Program and the University of Iowa Healthier Workforce Center for Excellence (HWCE) Outreach Program. Social media analytics tools and process evaluation methods were used to derive initial insights on the social media strategies used by the NIOSH and the HWCE. The on-line community size for the NIOSH TWH Program indicated 100% growth in 6 months; however, social media platforms have been slow to gain participation among employers. The NIOSH TWH Program and the HWCE Outreach Program have found social media tools as an effective way to expand reach, foster engagement, and gain understanding of audience interests around TWH concepts. More needs to be known about how to best use social media to reach and engage target audiences on issues relevant to TWH.

  18. The American Jazz Music Audience.

    Science.gov (United States)

    Horowitz, Harold

    This publication reports the findings of research carried out in recognition of the need for an in-depth analysis of the U.S. jazz music audience in order to identify and assess ways to shape the future of jazz as part of the "Survey of Public Participation in The Arts" conducted in 1982. The research problem was to learn the size,…

  19. WHAT DOES LESBIAN AUDIENCE LIKE?

    Directory of Open Access Journals (Sweden)

    Adriana Ibiti

    2013-04-01

    Full Text Available This paper seeks to identify the mechanisms that define the pleasure (taste and disgust (disgust of the lesbian audience in receiving audiovisual set in lesbian communities. After viewing two stories constructed from the series The  L Word, 25 lesbians WERE interviewed in depth. Next, we conducted a qualitative content anaLysis of the interviews. The results are discussed from the theories of Entertainment (Media Psychology.

  20. Reaching Beyond The Stars

    Science.gov (United States)

    Baker, Mariah; Rosenthal, L.; Gaughan, A.; Hopkins, E.

    2014-01-01

    Strawbridge Observatory at Haverford College is home to a undergraduate-led public observing program. Our program holds ~once monthly public events throughout the academic year that take advantage of eyepiece observing on our 16-inch and 12-inch telescopes as well as of the classroom, library, and projection system. These resources allow us to organize a variety of astronomy related activities that are engaging for individuals of all ages: accessible student talks, current film screenings and even arts and crafts for the families who attend with young children. These events aim to spark curiosity in others about scientific discovery and about the remarkable nature of the world in which we live. In addition to exciting local families about astronomy, this program has excited Haverford students from a range of disciplines about both science and education. Being entirely student led means that we are able to take the initiative in planning, coordinating and running all events, fostering an atmosphere of collaboration, experimentation and commitment amongst our volunteers. Additionally, this program is one of the few at Haverford that regularly reaches beyond the campus walls to promote and build relationships with the outside community. In light of this, our program presents a distinctive and enlightening opportunity for student volunteers: we get to use our scientific backgrounds to educate a general audience, while also learning from them about how to communicate and inspire in others the excitement we feel about the subject of astronomy. The work on this project has been supported by NSF AST-1151462.

  1. Using Audience Segmentation to Tailor Residential Irrigation Water Conservation Programs

    Science.gov (United States)

    Warner, Laura A.; Chaudhary, Anil Kumar; Rumble, Joy N.; Lamm, Alexa J.; Momol, Esen

    2017-01-01

    Today's complex issues require technical expertise as well as the application of innovative social science techniques within Extension contexts. Researchers have suggested that a social science approach will play a critical role in water conservation, and people who use home landscape irrigation comprise a critical target audience for agriculture…

  2. Hyperboles not turning to metaphors : How to explain audience cooperativeness?

    NARCIS (Netherlands)

    van den Hoven, P.J.

    2016-01-01

    We observe that an audience attempts to interpret the relation between a source domain and a target domain as a hyperbole before interpreting it as a metaphor. It could also first try a metaphorical reading or attempt several possible readings and successively select the relevant outcome. But it

  3. Audience Perceptions of Family Viewing Time

    Science.gov (United States)

    Fontes, Brian F.; And Others

    1977-01-01

    Discusses a survey on Family Viewing Time designed to determine audience reactions to program content including violent and sexual content, audience perceptions of the suitability of program offerings for family viewing, and audience viewing habits with respect to Family Viewing Time. (MH)

  4. Discourse swings in understanding audiences:

    DEFF Research Database (Denmark)

    Reinhard, CarrieLynn D.

    Traditional discourses of the relationship between media producers and consumers have been challenged as of late in post-industrialized countries.  The blurring of established consumer/producer identities due to changes in the mediascape, forecasted for decades, has changed how both academics......’s cooptation of these consumers, conceptualizing the people who engage with their media products as a combination of the previous two, or "audience-as-pusher".  This paper is an account of this discourse swing through the description of case studies that demonstrate the utilization of interactive marketing...

  5. In search of the invisble (audiences)

    DEFF Research Database (Denmark)

    Kaun, Anne; Hartley, Jannie Møller; Juzefovičs, Jānis

    2016-01-01

    that are literally invisible including practices of lurking in social media environments as well as unintended audiences. The literature review of research of the past ten years on invisible audiences identifies important gaps for both forms of invisible audiences. In conclusion, we suggest more extensive research...... on the diverse groups of invisible audiences on a more structural level, i.e. questions of certain social, political as well as cultural groups are rendered invisible. Furthermore we suggest that studies consider practices of invisible audiences on the micro, experiential level from the perspective of members...

  6. The science of science outreach: methods to maximise audience engagement

    Science.gov (United States)

    Adamson, Kathryn; Lane, Timothy

    2016-04-01

    Effective public engagement relies on a clear understanding of public audiences; their existing knowledge base and their learning preferences. Scientific content that is effective in academic spheres is not necessarily popular in the public domain. This may be due to content (e.g. beginner level to advanced terminology); presentation style (graphical, text, multimedia); audience demographic (children to adults); and entertainment value. Over the last few years, there has been a major expansion in the quantity and quality of science outreach material. For scientists, the production of outreach material, in any form, is the first giant leap to disseminating their knowledge to broader audiences. However, there is also a need to evaluate the performance of outreach material, so that its content and delivery style can be tailored and maximised for the target audience. We examine the Google Analytics data for climate science outreach website Climatica over a 12 month period in 2015. The site publishes regular posts, which take the form of short written articles, graphics, videos, or teaching resources, on all aspects of climate science. The site is publicised via social media including Twitter and Facebook. In particular, we assess website performance, in terms of website visits and post engagement. These are examined in the context of: post topic, post style, social media engagement, and the timing of post publication/advertisement. The findings of this investigation are used to explore audience preferences and mechanisms for future post development to maximise the use of this web resource.

  7. Defining Audience Segments for Extension Programming Using Reported Water Conservation Practices

    Science.gov (United States)

    Monaghan, Paul; Ott, Emily; Wilber, Wendy; Gouldthorpe, Jessica; Racevskis, Laila

    2013-01-01

    A tool from social marketing can help Extension agents understand distinct audience segments among their constituents. Defining targeted audiences for Extension programming is a first step to influencing behavior change among the public. An online survey was conducted using an Extension email list for urban households receiving a monthly lawn and…

  8. Digital TV, advertising and audience

    Directory of Open Access Journals (Sweden)

    Ângelo Cruz

    2011-04-01

    Full Text Available This article aims to analyze the advertisingsegment and their relationship with the development process of the digital television. We intent to observe the new perspectives of production and consumption of media. Among other things, that involves the issues of interactivity, the exhaustion of the traditional media models, and the relationship of the new media with the audience, considering the analysis of the tripod: digital television, advertising and audience. In Brazil, with the implementation of the Brazilian System of Digital Television (SBTVD, the problem takes bigger proportions, as a consequence of the possibility to issue and track down the digital content consumed. That happens as a consequence of the consumer ability to watch the program withor without the commercial break. At the current model of television, the public is the legitimizing factor: the broadcasters issues the public a ention asan instrument to obtain pecuniary rewarding of theadvertisers. That model constitutes itself as the main funding source of the channels and networks. On the one hand, digital television represents an advantage at the quality of picture and audio, multiplying the capacity to transmit television signals and to transport new features and services. On the other hand, it seems impossible to transform this industry without some reaction. The many interests involved constitute the main cause of that scenario: the agents interested in advertising are those concerned with the role of ideology, the support of capitalism and the industrial culture. Considering all these questions, it seems almost impossible to produce deep chances,contrary to the interests involved.

  9. Teaching audience analysis to the technical student

    Science.gov (United States)

    Debs, M. B.; Brillhart, L. V.

    1981-01-01

    Teaching audience analysis, as practiced in a technical writing course for engineering students, is discussed. Audience analysis is described as the task of defining the audience for a particular piece of writing and determining those characteristics of the audience which constrain the writer and effect reception of the message. A mature technical writing style that shows the tension produced when a text is written to be read and understood is considered in terms of audience analysis. Techniques include: (1) conveying to students the concept that a reader with certain expectations exist, (2) team teaching to preserve the context of a given technical discipline, and (3) assigning a technical report that addresses a variety of readers, thus establishing the complexity of audience oriented writing.

  10. You Are The One I Want to Communicate With! Relational Motives Driving Audience-Tuning Effects on Memory

    OpenAIRE

    Pierucci, Sabrina; Klein, Olivier; Carnaghi, Andrea

    2011-01-01

    We investigated the role of relational motives in the saying-is-believing effect (Higgins & Rholes, 1978). Building on shared reality theory, we expected this effect to be most likely when communicators were motivated to get along with the audience. In the current study, participants were asked to describe an ambiguous target to an audience who either liked or disliked the target. The audience had been previously evaluated as a desirable vs. undesirable communication partner. Only participant...

  11. 'Learn the signs. Act early': a campaign to help every child reach his or her full potential.

    Science.gov (United States)

    Daniel, K L; Prue, C; Taylor, M K; Thomas, J; Scales, M

    2009-09-01

    To examine the application of a social marketing approach to increase the early identification and treatment of autism and other developmental disorders. The intervention used formative research, behaviour change theory and traditional social marketing techniques to develop a campaign targeting parents, healthcare professionals and early educators to increase awareness of autism and other developmental delays, and to prompt action if a developmental delay was suspected. Using social marketing principles, the Centers for Disease Control and Prevention applied baseline research with the target audiences to understand the barriers and motivators to behaviour change, which included a lack of knowledge and resources (barriers), along with a willingness to learn and do more (motivators). Focus group testing of potential campaign concepts led to one particular approach and accompanying images, which together increased perceived severity of the problem and encouraged taking action. The audience research also helped to shape the marketing mix (product, price, place and promotion). Three-year follow-up research in this case study indicates a significant change in parent target behaviours, particularly among parents aware of the campaign, and substantially more healthcare professionals believe that they have the resources to educate parents about monitoring their child's cognitive, social and physical development. Qualitative results from early educators and childcare professional associations have been positive about products developed for daycare settings. The application of social marketing principles, behavior change theory and audience research was an effective approach to changing behaviours in this case. Understanding what the target audiences want and need, looking beyond parents to engage healthcare professionals and early educators, and engaging many strategic partners to extend the reach of the message helped campaign planners to develop a campaign that resonated

  12. Extending IPY Data to a Wider Audience

    Science.gov (United States)

    Turrin, M.; Bell, R. E.; Pfirman, S. L.

    2010-12-01

    Perhaps the most significant IPY contribution to science education was the vast amount of data collected at the polar-regions on Earth systems and processes that was made immediately available to teachers and curriculum developers. Supplementing textbooks with the Internet as an education partner, allowed participating teachers to transform science education through: their use of current data as an integral component of their classroom teaching; their training of students to seek out data as evidence of Earth processes; and their instruction to students on how to validate sources and uses of data. Yet, for every teacher and student who has been part of this successful IPY outreach there are many more who have not been reached, don’t know how to include polar science into their coursework, or don’t comfortably work with data. Our experience with data education projects suggests that to reach the next round of students, teachers, educators and the wider adult population we need to translate this data so it is accessible through carefully constructed activities, simulations, and games. In addition we need to actively seek new partnership and outlet opportunities. The collected measurements tell us that our poles are warming on a human timescale. Using data to tell the story, the unambiguous signal of warming makes it accessible to a much broader audience. Our experience has shown that, for a novice population working with data, the educational effectiveness is significantly enhanced when the signal in the data is strong and the Earth processes are clear. Building upon IPY data and resources, focusing on the Earth’s changing climate, and working with partnerships developed over the last two years, Lamont has put together several new education and outreach collaborations. Our goal is to reach new audiences through: 1) Inventorying, Assessing and Planning - Through an NSF planning grant we are leveraging IPY connections and findings in a Polar Climate Education

  13. Measuring and manipulating audiences : A personal reflection

    NARCIS (Netherlands)

    Bulterman, Dick C A

    2016-01-01

    Understanding the emotional reactions of audiences to a wide range of content types is an important area of research. In this article, I provide a personal reflection on various approaches to modeling, quantifying and understanding audience behavior based on a broad range of evaluation techniques.

  14. Rational Wizards: Audience Interpreters in French Television

    NARCIS (Netherlands)

    Bourdon, Jérôme; Méadel, Cécile

    2013-01-01

    abstractThis paper will tell the story of the smallgroup of people who, in France, have been in charge of the measurement and theappreciation of the audience of television, and had to invent audience research,to organize it and to communicate its results to "clients" whodepended on it much earlier

  15. Mind the gap--reaching the European target of a 2-year increase in healthy life years in the next decade.

    Science.gov (United States)

    Jagger, Carol; McKee, Martin; Christensen, Kaare; Lagiewka, Karolina; Nusselder, Wilma; Van Oyen, Herman; Cambois, Emmanuelle; Jeune, Bernard; Robine, Jean-Marie

    2013-10-01

    The European Innovation Partnership on Active and Healthy Ageing seeks an increase of two healthy life years (HLY) at birth in the EU27 for the next 10 years. We assess the feasibility of doing so between 2010 and 2020 and the differential impact among countries by applying different scenarios to current trends in HLY. Data comprised HLY and life expectancy (LE) at birth 2004-09 from Eurostat. We estimated HLY in 2010 in each country by multiplying the Eurostat projections of LE in 2010 by the ratio HLY/LE obtained either from country and sex-specific linear regression models of HLY/LE on year (seven countries retaining same HLY question) or extrapolating the average of HLY/LE in 2008 and 2009 to 2010 (20 countries and EU27). The first scenario continued these trends with three other scenarios exploring different HLY gap reductions between 2010 and 2020. The estimated gap in HLY in 2010 was 17.5 years (men) and 18.9 years (women). Assuming current trends continue, EU27 HLY increased by 1.4 years (men) and 0.9 years (women), below the European Innovation Partnership on Active and Healthy Ageing target, with the HLY gap between countries increasing to 18.3 years (men) and 19.5 years (women). To eliminate the HLY gap in 20 years, the EU27 must gain 4.4 HLY (men) and 4.8 HLY (women) in the next decade, which, for some countries, is substantially more than what the current trends suggest. Global targets for HLY move attention from inter-country differences and, alongside the current economic crisis, may contribute to increase health inequalities.

  16. Reduced variability and execution time to reach a target with a needle GPS system: Comparison between physicians, residents and nurse anaesthetists.

    Science.gov (United States)

    Fevre, Marie-Cécile; Vincent, Caroline; Picard, Julien; Vighetti, Arnaud; Chapuis, Claire; Detavernier, Maxime; Allenet, Benoît; Payen, Jean-François; Bosson, Jean-Luc; Albaladejo, Pierre

    2018-02-01

    Ultrasound (US) guided needle positioning is safer than anatomical landmark techniques for central venous access. Hand-eye coordination and execution time depend on the professional's ability, previous training and personal skills. Needle guidance positioning systems (GPS) may theoretically reduce execution time and facilitate needle positioning in specific targets, thus improving patient comfort and safety. Three groups of healthcare professionals (41 anaesthesiologists and intensivists, 41 residents in anaesthesiology and intensive care, 39 nurse anaesthetists) were included and required to perform 3 tasks (positioning the tip of a needle in three different targets in a silicon phantom) by using successively a conventional US-guided needle positioning and a needle GPS. We measured execution times to perform the tasks, hand-eye coordination and the number of repositioning occurrences or errors in handling the needle or the probe. Without the GPS system, we observed a significant inter-individual difference for execution time (Pgaming were found to be independent factors associated with a shorter execution time. Use of GPS attenuated the inter-individual and group variability. We observed a reduced execution time and improved hand-eye coordination in all groups as compared to US without GPS. Neither US training, video gaming nor demographic personal or professional factors were found to be significantly associated with reduced execution time when GPS was used. US associated with GPS systems may improve safety and decrease execution time by reducing inter-individual variability between professionals for needle-handling procedures. Copyright © 2016 Société française d'anesthésie et de réanimation (Sfar). Published by Elsevier Masson SAS. All rights reserved.

  17. Transnational television audiences and modes of engagement: studying audience engagement as a set of experiences

    DEFF Research Database (Denmark)

    Keinonen, Heidi; Jensen, Pia Majbritt; Esser, Andrea

    2018-01-01

    Audience engagement is attracting increasing attention in various academic disciplines. Recently, the industry- and technology-oriented conceptualizations of engagement have been challenged by a more audience-oriented understanding. This article aims at contributing to the development of a more...... nuanced audience-oriented approach. First, we make a theoretical argument by bringing various key theories together and, second, we present an empirical contribution by analysing audience engagement as a set of experiences. Our analysis builds on the empirical material produced by conducting two rounds...... and ritualistic engagement, ludic engagement. We also discovered that audiences at times get disengaged or opt to actively resist engagement....

  18. A method for calculating the gas volume proportions and inhalation temperature of inert gas mixtures allowing reaching normothermic or hypothermic target body temperature in the awake rat

    Directory of Open Access Journals (Sweden)

    Jacques H Abraini

    2017-01-01

    Full Text Available The noble gases xenon (Xe and helium (He are known to possess neuroprotective properties. Xe is considered the golden standard neuroprotective gas. However, Xe has a higher molecular weight and lower thermal conductivity and specific heat than those of nitrogen, the main diluent of oxygen (O2 in air, conditions that could impair or at least reduce the intrinsic neuroprotective properties of Xe by increasing the critical care patient's respiratory workload and body temperature. In contrast, He has a lower molecular weight and higher thermal conductivity and specific heat than those of nitrogen, but is unfortunately far less potent than Xe at providing neuroprotection. Therefore, combining Xe with He could allow obtaining, depending on the gas inhalation temperature and composition, gas mixtures with neutral or hypothermic properties, the latter being advantageous in term of neuroprotection. However, calculating the thermal properties of a mixture, whatever the substances – gases, metals, rubbers, etc. – is not trivial. To answer this question, we provide a graphical method to assess the volume proportions of Xe, He and O2 that a gas mixture should contain, and the inhalation temperature to which it should be administered to allow a clinician to maintain the patient at a target body temperature.

  19. Reaching a 1.5°C target: socio-technical challenges for a rapid transition to low-carbon electricity systems.

    Science.gov (United States)

    Eyre, Nick; Darby, Sarah J; Grünewald, Philipp; McKenna, Eoghan; Ford, Rebecca

    2018-05-13

    A 1.5°C global average target implies that we should no longer focus on merely incremental emissions reductions from the electricity system, but rather on fundamentally re-envisaging a system that, sooner rather than later, becomes carbon free. Many low-carbon technologies are surpassing mainstream predictions for both uptake and cost reduction. Their deployment is beginning to be disruptive within established systems. 'Smart technologies' are being developed to address emerging challenges of system integration, but their rates of future deployment remain uncertain. We argue that transition towards a system that can fully displace carbon generation sources will require expanding the focus of our efforts beyond technical solutions. Recognizing that change has social and technical dimensions, and that these interact strongly, we set out a socio-technical review that covers electricity infrastructure, citizens, business models and governance. It describes some of the socio-technical challenges that need to be addressed for the successful transition of the existing electricity systems. We conclude that a socio-technical understanding of electricity system transitions offers new and better insights into the potential and challenges for rapid decarbonization.This article is part of the theme issue 'The Paris Agreement: understanding the physical and social challenges for a warming world of 1.5°C above pre-industrial levels'. © 2018 The Author(s).

  20. The effect of interventions on Twitter in four target groups using different measures of influence

    NARCIS (Netherlands)

    Maanen, P.P. van; Wijn, R.; Boertjes, E.

    2014-01-01

    In this paper, the influence of interventions on Twitter users is studied. We define influence in (a) number of participants, (b) size of the audience, (c) amount of activity, and (d) reach. Influence is studied for four different target groups: (a) politicians, (b) journalists, (c) employees and

  1. Influence of controlled and uncontrolled interventions on Twitter in different target groups

    NARCIS (Netherlands)

    Maanen, P.P. van; Aarts, O.; Boertjes, E.; Wijn, R.

    2013-01-01

    In this paper the influence of interventions on Twitter users is studied. We define influence in a) number of participants, b) size of the audience, c) amount of activity, and d) reach. Influence is studied for four different target groups: a) politicians, b) journalists, c) employees and d) the

  2. Open Interactivity: A Model for Audience Agency

    Directory of Open Access Journals (Sweden)

    Charlotte Gould

    2018-04-01

    Full Text Available Artists have increasingly acknowledged the role of the audience as collaborators both in the construction of meaning (Bathes, 1977, through subjective experience (Dewey, 1934 and in contributing to the creative act by externalising the work. (Duchamp Lucy Lippard identifies 1966-72 as a period where artists turned increasingly towards the audience, representing a "dematerialization of the art object" (Lippard, 1997 through "Happenings" and "Fluxus" movements. Digital media has facilitated this trajectory, implicit in the interactive computer interface (Manovich, 2005, but interactivity per se may offer no more than a series of choices put forward by the artist (Daniels, 2011. Interactivity represents interplay between artist and audience (Dinka, 1996 and is potentially a process of audience empowerment to offer agency, defined as real and creative choice (Browning, 1964. Public screen installation "Peoples Screen" Guangzhou, linking China to Perth Australia (Sermon & Gould, 2015 offered a partnership between artist and audience to co-create content though playful narratives and active engagement in a drama that unfolds using improvisation and play. Initially visitors enjoy observing the self on the screen but audiences quickly start to interact with the environment and other participants. Immersed in play they lose a sense of the self (Callois, 2011 and enter a virtual third space where possibilities for creativity and direction of play are limitless. The self becomes an avatar where the audience can inhabit "the other" thereby exploring alternative realities through ludic play, promoting tolerance and empathy and developing collective memory.

  3. Engagement with physics across diverse festival audiences

    Science.gov (United States)

    Roche, Joseph; Stanley, Jessica; Davis, Nicola

    2016-07-01

    Science shows provide a method of introducing large public audiences to physics concepts in a nonformal learning environment. While these shows have the potential to provide novel means of educational engagement, it is often difficult to measure that engagement. We present a method of producing an interactive physics show that seeks to provide effective and measurable audience engagement. We share our results from piloting this method at a leading music and arts festival as well as a science festival. This method also facilitated the collection of opinions and feedback directly from the audience which helps explore the benefits and limitations of this type of nonformal engagement in physics education.

  4. Dialogues between audience research and production

    DEFF Research Database (Denmark)

    Redvall, Eva Novrup

    2017-01-01

    This article offers a historical analysis of the audience testing of television drama from The Danish Broadcasting Corporation (DR) by the in-house DR Media Research Department from the mid-1990s until 2016. The article investigates how the methods for testing have changed from more traditional...... focus groups and surveys to include biometric methods (e.g. skin conductance) to measure audience arousal. While audience testing is often primarily viewed as a quality measurement tool for executives, the article argues that testing can also be a dialogue-based tool offering creative practitioners...

  5. Identifying like-minded audiences for global warming public engagement campaigns: an audience segmentation analysis and tool development.

    Directory of Open Access Journals (Sweden)

    Edward W Maibach

    2011-03-01

    Full Text Available Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation--a process of identifying coherent groups within a population--can be used to improve the effectiveness of public engagement campaigns.In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164 to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy preferences, and issue engagement to latent class analysis, we identified six distinct segments ranging in size from 7 to 33% of the population. These six segments formed a continuum, from a segment of people who were highly worried, involved and supportive of policy responses (18%, to a segment of people who were completely unconcerned and strongly opposed to policy responses (7%. Three of the segments (totaling 70% were to varying degrees concerned about global warming and supportive of policy responses, two (totaling 18% were unsupportive, and one was largely disengaged (12%, having paid little attention to the issue. Certain behaviors and policy preferences varied greatly across these audiences, while others did not. Using discriminant analysis, we subsequently developed 36-item and 15-item instruments that can be used to categorize respondents with 91% and 84% accuracy, respectively.In late 2008, Americans supported a broad range of policies and personal actions to reduce global warming, although there was wide variation among the six identified audiences. To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population. Our screening instruments are available to assist in that process.

  6. Identifying like-minded audiences for global warming public engagement campaigns: an audience segmentation analysis and tool development.

    Science.gov (United States)

    Maibach, Edward W; Leiserowitz, Anthony; Roser-Renouf, Connie; Mertz, C K

    2011-03-10

    Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation--a process of identifying coherent groups within a population--can be used to improve the effectiveness of public engagement campaigns. In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164) to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy preferences, and issue engagement to latent class analysis, we identified six distinct segments ranging in size from 7 to 33% of the population. These six segments formed a continuum, from a segment of people who were highly worried, involved and supportive of policy responses (18%), to a segment of people who were completely unconcerned and strongly opposed to policy responses (7%). Three of the segments (totaling 70%) were to varying degrees concerned about global warming and supportive of policy responses, two (totaling 18%) were unsupportive, and one was largely disengaged (12%), having paid little attention to the issue. Certain behaviors and policy preferences varied greatly across these audiences, while others did not. Using discriminant analysis, we subsequently developed 36-item and 15-item instruments that can be used to categorize respondents with 91% and 84% accuracy, respectively. In late 2008, Americans supported a broad range of policies and personal actions to reduce global warming, although there was wide variation among the six identified audiences. To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population. Our screening instruments are available to assist in that process.

  7. Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development

    Science.gov (United States)

    Maibach, Edward W.; Leiserowitz, Anthony; Roser-Renouf, Connie; Mertz, C. K.

    2011-01-01

    Background Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation – a process of identifying coherent groups within a population – can be used to improve the effectiveness of public engagement campaigns. Methodology/Principal Findings In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164) to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy preferences, and issue engagement to latent class analysis, we identified six distinct segments ranging in size from 7 to 33% of the population. These six segments formed a continuum, from a segment of people who were highly worried, involved and supportive of policy responses (18%), to a segment of people who were completely unconcerned and strongly opposed to policy responses (7%). Three of the segments (totaling 70%) were to varying degrees concerned about global warming and supportive of policy responses, two (totaling 18%) were unsupportive, and one was largely disengaged (12%), having paid little attention to the issue. Certain behaviors and policy preferences varied greatly across these audiences, while others did not. Using discriminant analysis, we subsequently developed 36-item and 15-item instruments that can be used to categorize respondents with 91% and 84% accuracy, respectively. Conclusions/Significance In late 2008, Americans supported a broad range of policies and personal actions to reduce global warming, although there was wide variation among the six identified audiences. To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population. Our screening instruments are

  8. Message Design and Audience Engagement with Tobacco Prevention Posts on Social Media.

    Science.gov (United States)

    Strekalova, Yulia A; Damiani, Rachel E

    2018-06-01

    Understanding the appropriate medium to communicate health promotion messages is vital for improving personal and societal health. As increasingly more people utilize social media for health information, public health practitioners use these platforms to engage an existing audience in health promotion messages. In this study, the relational framing theory was used as a lens for studying how message framing may influence social media audience engagement. Specifically, we assessed how posts from Tobacco Free Florida's Facebook page were framed as either dominant-submissive or affiliate-disaffiliate to an implied audience of either smokers, nonsmokers, active quitters, or a mixed audience, and the extent to which a direct call for engagement, in terms of a request to comment, like, or share the post, was used for audience engagement. A three-way interaction for the level of engagement through comments was significant, F(3217) = 7.11, p social media. Implied audiences of Tobacco Free Florida's posts included smokers, those who are trying to quit, and nonsmokers as health promotion can be targeted at the individual's health, social support infrastructure, or the well-being of the society, and implications for strategic message design and audience targeting are discussed.

  9. Creating Visual Design and Meaningful Audience Experiences

    DEFF Research Database (Denmark)

    Steijn, Arthur; Ion Wille, Jakob

    2014-01-01

    The main purpose of the EU Interreg funded Classical Composition Music and Experience Design project, was to rethink audience experiences and develop knowledge of applied technologies connected to classical music and live concerts. The project and its main objectives was motivated by at least thee...... conditions. The most important being 1) the development in new technology creating new expectations in audiences attending cultural events, including classical concerts, 2) resent decline in audiences attending classical music and 3) a will to strengthen relations between cultural institutions, creative...... businesses and educational institutions in the Øresund region (including the city and surroundings of Malmø and Copenhagen). Therefore the project Classical Composition Music and Experience Design focused on developing new and meaningful audience experiences where live classical music meets new digital...

  10. Effective Climate Communication with Difficult Audiences

    Science.gov (United States)

    Denning, S.

    2015-12-01

    Climate communication is often fraught with ideological baggage ("noise") that makes it very difficult to connect to audiences. In these cases, it is helpful to use "best practices" known from other fields of communication. Engaging audiences with authenticity, using plain language, respecting cultural and political differences, and a sprinkling of humor can go a long way toward establishing a connection. It's important to avoid common but polarizing tropes from popular media, and often quite helpful to frame climate issues in novel or unexpected ways that cut across entrenched political discourse. Emerging social science research Beyond ideology, climate change is Simple, Serious, and Solvable. Effective communication of these three key ideas can succeed when the science argument is carefully framed to avoid attack of the audience's ethical identity. Simple arguments from common sense and everyday experience are more successful than data. Serious consequences to values that resonate with the audience can be avoided by solutions that don't threaten those values.

  11. The Disappearing Audience and Reflexive Visibility

    Directory of Open Access Journals (Sweden)

    Katerina Girginova

    2016-08-01

    Full Text Available Contrary to popular opinion and some academic writing that celebrates the renewed visibility of new media audiences, this essay argues that they are increasingly going into retreat. To understand how new media audiences “disappear” from view of one another, I borrow from Brighenti’s typology of visibility and develop the idea of “reflexive visibility.” The latter describes the ability to socially orient ourselves in a digital environment through the textual and contextual cues of others—an activity that is of utmost importance not only to researchers wishing to “see” various audiences but also for audiences writ large, wishing to know themselves.

  12. The child audience from TV professionals' viewpoints

    OpenAIRE

    Pereira, Sara

    2010-01-01

    This paper aims to discuss the viewpoints of a range of television professionals regarding young audiences - how they define children, how they see this special kind of audience, including its needs and interests, and how they view the role of television in children's lives. Focusing on these ideas, our goal is to understand how they translate into decisions about the format and content of schedules, programming, production, marketing campaigns, regulation measures and also res...

  13. Journal "Kas Jauns": audience uses and gratifications

    OpenAIRE

    Mehtijeva, Jekaterina

    2012-01-01

    The goal of barchelors work „Journal "Kas Jauns": audience uses and gratifications” is to analize and define what are the main readers needs and to what extenct these needs are being satisfied. As well as to define readers habits In the theoretical part the definition of audience is provided as well, as breakdown of the main readers expectations in respect of the theory of media uses and gratification. In order to appropriately analyze the theory behind these Academic thesis the magazine "...

  14. Media brand loyalty through online audience integration?

    OpenAIRE

    Lischka, Juliane A

    2015-01-01

    This chapter discusses the question whether audience members become loyal toward a media brand when sharing, liking or commenting on online media content – or are loyal readers more inclined to write comments on online articles or to like and share them? The aim is to answer this chicken-egg causality dilemma on the audience integration-loyalty relation on a theoretical basis. Therefore, the concept of attitude-behavior consistency, the theory of reasoned action, involvement theory, uses and ...

  15. Youth audience segmentation strategies for smoking-prevention mass media campaigns based on message appeal.

    Science.gov (United States)

    Flynn, Brian S; Worden, John K; Bunn, Janice Yanushka; Dorwaldt, Anne L; Connolly, Scott W; Ashikaga, Takamaru

    2007-08-01

    Mass media interventions are among the strategies recommended for youth cigarette smoking prevention, but little is known about optimal methods for reaching diverse youth audiences. Grades 4 through 12 samples of youth from four states (n = 1,230) rated smoking-prevention messages in classroom settings. Similar proportions of African American, Hispanic, and White youth participated. Impact of audience characteristics on message appeal ratings was assessed to provide guidance for audience segmentation strategies. Age had a strong effect on individual message appeal. The effect of gender also was significant. Message ratings were similar among the younger racial/ethnic groups, but differences were found for older African American youth. Lower academic achievement was associated with lower appeal scores for some messages. Age should be a primary consideration in developing and delivering smoking-prevention messages to youth audiences. The unique needs of boys and girls and older African American adolescents should also be considered.

  16. Teaching Audience Adaptation Using Connected Presentations and Teamwork

    Science.gov (United States)

    Opt, Susan K.

    2017-01-01

    Courses: Introduction to Communication, Public Speaking, Persuasion, Business Communication. Objective: This activity increases students' understanding of audience adaptation and improves their ability to adapt presentations to specific audiences.

  17. Partnerships: The Key to Sustainability and Reach for E/PO

    Science.gov (United States)

    Eisenhamer, Bonnie; McCallister, D.; Ryer, H.

    2013-06-01

    The Space Telescope Science Institute (STScI) is the home institution for the E/PO activities of the Hubble and future James Webb space telescopes. Over time, STScI’s Office of Public Outreach has established the infrastructure needed for an E/PO program that reaches various audiences at the local, regional, and national levels. Partnerships are a critical element of this infrastructure, and sustainability of our E/PO program is ensured through our ongoing partnerships with organizations and institutions with staying power and reach. We have learned from past efforts that strategic partnerships can foster innovation, support diversity initiatives, and increase impact in a cost-effective way while providing target audiences with greater access to NASA SMD science and resources. Partnerships are utilized to field-test educational products and programs, disseminate materials and initiatives, and support professional development activities. Partners are selected based upon specific criteria such as potential for reach, the percentage of underrepresented educators and students served, complementary program goals, and willingness to collect and share evaluation data and results with us. This poster will highlight examples and benefits of strategic partnerships over time.

  18. Reach Address Database (RAD)

    Data.gov (United States)

    U.S. Environmental Protection Agency — The Reach Address Database (RAD) stores the reach address of each Water Program feature that has been linked to the underlying surface water features (streams,...

  19. Preparing Planetary Scientists to Engage Audiences

    Science.gov (United States)

    Shupla, C. B.; Shaner, A. J.; Hackler, A. S.

    2017-12-01

    While some planetary scientists have extensive experience sharing their science with audiences, many can benefit from guidance on giving presentations or conducting activities for students. The Lunar and Planetary Institute (LPI) provides resources and trainings to support planetary scientists in their communication efforts. Trainings have included sessions for students and early career scientists at conferences (providing opportunities for them to practice their delivery and receive feedback for their poster and oral presentations), as well as separate communication workshops on how to engage various audiences. LPI has similarly begun coaching planetary scientists to help them prepare their public presentations. LPI is also helping to connect different audiences and their requests for speakers to planetary scientists. Scientists have been key contributors in developing and conducting activities in LPI education and public events. LPI is currently working with scientists to identify and redesign short planetary science activities for scientists to use with different audiences. The activities will be tied to fundamental planetary science concepts, with basic materials and simple modifications to engage different ages and audience size and background. Input from the planetary science community on these efforts is welcome. Current results and resources, as well as future opportunities will be shared.

  20. TV Audience Measurement with Big Data.

    Science.gov (United States)

    Hill, Shawndra

    2014-06-01

    TV audience measurement involves estimating the number of viewers tuned into a TV show at any given time as well as their demographics. First introduced shortly after commercial television broadcasting began in the late 1940s, audience measurement allowed the business of television to flourish by offering networks a way to quantify the monetary value of TV audiences for advertisers, who pay for the estimated number of eyeballs watching during commercials. The first measurement techniques suffered from multiple limitations because reliable, large-scale data were costly to acquire. Yet despite these limitations, measurement standards remained largely unchanged for decades until devices such as cable boxes, video-on-demand boxes, and cell phones, as well as web apps, Internet browser clicks, web queries, and social media activity, resulted in an explosion of digitally available data. TV viewers now leave digital traces that can be used to track almost every aspect of their daily lives, allowing the potential for large-scale aggregation across data sources for individual users and groups and enabling the tracking of more people on more dimensions for more shows. Data are now more comprehensive, available in real time, and cheaper to acquire, enabling accurate and fine-grained TV audience measurement. In this article, I discuss the evolution of audience measurement and what the recent data explosion means for the TV industry and academic research.

  1. Using educational technology to reach a wider audience for healthcare technology management

    OpenAIRE

    de Ruijter, P.; Ferreira, G.; Parsons, R.

    2008-01-01

    We discuss a collaboration between Health Partners International, HEART and the Open University (OpenLearn) to develop a short open access course for the purpose of improving policy making and practice in healthcare technology in developing countries.

  2. Above the message and beyond reach: persuasion knowledge by a European teenage beer commercial audience

    NARCIS (Netherlands)

    Hellman, Matilda; Demant, Jakob; Rolando, Sara; Rossetti, Sara; Wothge, Jördis; Gosselt, Jordi Franciscus; Bujalski, Michal

    2013-01-01

    The article accounts for qualitative knowledge on European adolescents’ (n=326) ad literacy, genre scepticism and persuasion knowledge as expressed in group discussions about televised beer commercials. Data was collected from six European countries: Denmark, Finland, Germany, Italy, Netherlands,

  3. Audience studies 2.0: on the theory, politics and method of qualitative audience research

    NARCIS (Netherlands)

    Hermes, J.

    2009-01-01

    Audience research, this paper suggests, is an excellent field to test the claims of Media Studies 2.0. Moreover, 2.0 claims are a good means to review qualitative audience research itself too. Working from a broad strokes analysis of the theory, politics and method of interpretative research with

  4. Flipping the Audience Script: An Activity That Integrates Research and Audience Analysis

    Science.gov (United States)

    Lam, Chris; Hannah, Mark A.

    2016-01-01

    This article describes a flipped classroom activity that requires students to integrate research and audience analysis. The activity uses Twitter as a data source. In the activity, students identify a sample, collect customer tweets, and analyze the language of the tweets in an effort to construct knowledge about an audience's values, needs, and…

  5. Keeping Your Audience in Mind: Applying Audience Analysis to the Design of Interactive Score Reports

    Science.gov (United States)

    Zapata-Rivera, Juan Diego; Katz, Irvin R.

    2014-01-01

    Score reports have one or more intended audiences: the people who use the reports to make decisions about test takers, including teachers, administrators, parents and test takers. Attention to audience when designing a score report supports assessment validity by increasing the likelihood that score users will interpret and use assessment results…

  6. Multimedia Astronomy Communication: Effectively Communicate Astronomy to the Desired Audience

    Science.gov (United States)

    Star Cartier, Kimberly Michelle; Wright, Jason

    2017-01-01

    A fundamental aspect of our jobs as scientists is communicating our work to others. In this, the field of astronomy holds the double-edged sword of ubiquitous fascination: the topic has been of interest to nearly the entire global population at some point in their lives, yet the learning curve is steep within any subfield and rife with difficult-to-synthesize details. Compounding this issue is the ever-expanding array of methods to reach people in today's Communications Era. Each communication medium has its own strengths and weaknesses, is appropriate in different situations, and requires its own specific skillset in order to maximize its functionality. Despite this, little attention is given to training astronomers in effective communication techniques, often relying on newcomers to simply pick up the ability by mimicking others and assuming that a firm grasp on the subject matter will make up for deficiencies in communication theory. This can restrict astronomers to a narrow set of communication methods, harming both the communicators and the audience who may struggle to access the information through those media.Whether writing a research paper to academic peers or giving an astronomy talk to a pubic audience, successfully communicating a scientific message requires more than just an expert grasp on the topic. A communicator must understand the makeup and prior knowledge of the desired audience, be able to break down the salient points of the topic into pieces that audience can digest, select and maximize upon a medium to deliver the message, and frame the message in a way that hooks the audience and compels further interest. In this work we synthesize the requirements of effective astronomy communication into a few key questions that every communicator needs to answer. We then discuss some of the most common media currently used to communicate astronomy, give both effective and poor examples of utilizing these media to communicate astronomy, and provide key

  7. Reaching the hard-to-reach.

    Science.gov (United States)

    Valdes, C

    1992-01-01

    Guatemala's family planning (FP) programs are innovative but contraceptive use is only 23%. Total fertility is 5.3 children/woman, and the 9.5 million population will double in 23 years. The problem is poverty and illiteracy among rural residents removed from health services. 80% live in poverty and 80% are illiterate. Government effort is devoted to combating diseases such as diarrhea so there are few funds for implementing a comprehensive population policy. There is support within the national government but FP lacks priority status. APROFAM's goals are to use innovative marketing methods to inform the rural population who lack access to and knowledge about FP. Service delivery is constrained by the difficulty in reaching remote areas where 4 out of 10 indigenous Guatemalans live. Infant mortality can reach as high as 200/1000 live births. Population growth has slowed, and APROFAM plans to reach 16,000 more in the future. Promotions are conducted in several languages and aired on radio, television, and in the print media. It has been found that market research is the most effective strategy in reaching indigenous families. APROFAM has also been effective in upgrading service facilities through training, client surveys, and setting improved clinic standards. Breastfeeding, training, and voluntary sterilization programs contribute to the primary care effort. The example is given of Paulina Lebron from a very poor area who has learned how to space her children and thus improve the standard of living for her family. Eventually, she convinced herself and her family that sterilization was necessary, and now the couple enjoy the bliss of newlyweds without fear of pregnancy.

  8. The design of virtual audiences: Noticeable and recognizable behavioral styles

    NARCIS (Netherlands)

    Kang, N.; Brinkman, W.P.; Birna Van Riemsdijk, M.; Neerincx, M.

    2016-01-01

    Expressive virtual audiences are used in scientific research, psychotherapy, and training. To create an expressive virtual audience, developers need to know how specific audience behaviors are associated with certain characteristics of an audience, such as attitude, and how well people can recognize

  9. The Disappearing Audience and Reflexive Visibility

    OpenAIRE

    Katerina Girginova

    2016-01-01

    Contrary to popular opinion and some academic writing that celebrates the renewed visibility of new media audiences, this essay argues that they are increasingly going into retreat. To understand how new media audiences “disappear” from view of one another, I borrow from Brighenti’s typology of visibility and develop the idea of “reflexive visibility.” The latter describes the ability to socially orient ourselves in a digital environment through the textual and contextual cues of others—an ac...

  10. The Rise of the Anglophone in an Increasingly Multilayered, Transnational Danish Television System and Audience?

    DEFF Research Database (Denmark)

    Degn, Hans-Peter; Straubhaar, Joseph D.; Hjarvard, Stig

    This paper sees globalization as the emergence of multiple logics of production, flow and audience reception, based on identity. They are very unequal or asymmetric in their reach and power, but they are also dynamic, changing along with both structural and cultural forces, as an examination...

  11. To Crowdfund Research, Scientists Must Build an Audience for Their Work.

    Directory of Open Access Journals (Sweden)

    Jarrett E K Byrnes

    Full Text Available As rates of traditional sources of scientific funding decline, scientists have become increasingly interested in crowdfunding as a means of bringing in new money for research. In fields where crowdfunding has become a major venue for fundraising such as the arts and technology, building an audience for one's work is key for successful crowdfunding. For science, to what extent does audience building, via engagement and outreach, increase a scientist's abilities to bring in money via crowdfunding? Here we report on an analysis of the #SciFund Challenge, a crowdfunding experiment in which 159 scientists attempted to crowdfund their research. Using data gathered from a survey of participants, internet metrics, and logs of project donations, we find that public engagement is the key to crowdfunding success. Building an audience or "fanbase" and actively engaging with that audience as well as seeking to broaden the reach of one's audience indirectly increases levels of funding. Audience size and effort interact to bring in more people to view a scientist's project proposal, leading to funding. We discuss how projects capable of raising levels of funds commensurate with traditional funding agencies will need to incorporate direct involvement of the public with science. We suggest that if scientists and research institutions wish to tap this new source of funds, they will need to encourage and reward activities that allow scientists to engage with the public.

  12. To Crowdfund Research, Scientists Must Build an Audience for Their Work.

    Science.gov (United States)

    Byrnes, Jarrett E K; Ranganathan, Jai; Walker, Barbara L E; Faulkes, Zen

    2014-01-01

    As rates of traditional sources of scientific funding decline, scientists have become increasingly interested in crowdfunding as a means of bringing in new money for research. In fields where crowdfunding has become a major venue for fundraising such as the arts and technology, building an audience for one's work is key for successful crowdfunding. For science, to what extent does audience building, via engagement and outreach, increase a scientist's abilities to bring in money via crowdfunding? Here we report on an analysis of the #SciFund Challenge, a crowdfunding experiment in which 159 scientists attempted to crowdfund their research. Using data gathered from a survey of participants, internet metrics, and logs of project donations, we find that public engagement is the key to crowdfunding success. Building an audience or "fanbase" and actively engaging with that audience as well as seeking to broaden the reach of one's audience indirectly increases levels of funding. Audience size and effort interact to bring in more people to view a scientist's project proposal, leading to funding. We discuss how projects capable of raising levels of funds commensurate with traditional funding agencies will need to incorporate direct involvement of the public with science. We suggest that if scientists and research institutions wish to tap this new source of funds, they will need to encourage and reward activities that allow scientists to engage with the public.

  13. Taking a Multi-pronged Approach to Expand the Reach of Climate Research Results

    Science.gov (United States)

    Hauser, R.; Unger, M.; Eastburn, T.; Rockwell, A.; Laursen, K. K.; National CenterAtmospheric Research

    2011-12-01

    Recognizing the importance of tailoring content to a variety of audiences, the National Center for Atmospheric Research (NCAR) takes a multi-pronged approach to expand the reach of climate research results. The center's communications and education and outreach teams leverage Web 1.0 and 2.0 functionality - Google searches, Twitter, Facebook, YouTube - as well as face-to-face interactions and traditional media outlets to ensure climate change messages effectively connect with multiple audiences. Key to these efforts, NCAR seeks to frame messages that emphasize cultural cognition, that is, in a manner that recognizes and resonates with different audiences' values and thus their identities. Among the basic communications approaches NCAR uses to engage the public are one-on-one interactions with the visiting public, which ranges from school children and tourists, to dignitaries and journalists. As an example, the NCAR Journalism Fellowship brings a competitively selected group of internatoinal journalists to NCAR. During a week-long visit and ongoing contact, journalists are provided with a close-up, nuanced view of the science and individuals working on the bigger-picture research that drives climate-related sound bites reported by the press. NCAR provides media training for its scientists, giving them tools and practice in effectively handling interviews for print, Web and radio outlets. The institution hosts public events like "Super Science Saturday," and NCAR staff participate in external activities such as school science fairs, community events and continuing education sessions. In addition to interactive displays that allow the public to "experience" science directly and informally, NCAR develops educational programs and curricula targeted to specific age groups and levels of expertise. We will explore the importance of analogies, images and anecdotes in explaining complicated subjects to such a varied set of audiences, and identify key concepts in simplifying

  14. Using Target Audience Analysis to Aid Strategic Level Decisionmaking

    Science.gov (United States)

    2015-08-01

    efforts are made pre- emptively to understand the location and nature of as yet latent threats. For all the phenomenal intelligence architecture and...Role of Social Media During the Arab Spring?” available from philhoward.org/?p=789. 34. “How Egyptians Used Twitter during the January Crisis

  15. Audiences, museums and the English middle class

    Directory of Open Access Journals (Sweden)

    Brian Longhurst

    2004-07-01

    Full Text Available The increasingly accepted way to analyse any media product is to consider production, text and audience processes. In a deceptively simple way, a television programme, for example, can be examined in the institutional, social and political context in which it is produced and with respect to the organizational framework that provides its immediate production environment. Second, its textual structures and strategies can be analysed using different approaches, such as structuralism or (in certain respects content analysis. Third, the way in which the audience understands (or decodes the text can be considered, as can the makeup of the audience, in terms of standard factors such as class, gender, age, ethnicity and so on. There are many variations on this sort of approach. This paper starts from such a premise. It suggests that in addition to the well formulated approaches to the study of the museum that focus generally on the institutional and wider social context for museums, or on specific museums and the processes that occur within them, or on the much studied strategies for display and narration of texts, the audiences for museums are also important.

  16. Complicating Audience: A Critical Communication Pedagogy Commitment

    Science.gov (United States)

    Young, Joshua E.; Potter, David J.

    2018-01-01

    Courses: This activity is designed specifically for public-speaking courses, but it could be used in the general introductory communication course. It also holds potential for use in persuasion, argumentation, or strategic communication courses. Objectives: This activity helps students understand audience as a more complicated concept--one that…

  17. Audience development and its blind spot

    DEFF Research Database (Denmark)

    Lindelof, Anja Mølle

    2015-01-01

    The term ‘audience development’ addresses current dilemmas in publicly funded arts institutions. It is increasingly deployed in cultural policies and insti- tutional practices in the Nordic countries, and the article provides a critical dis- cussion of the term. The article argues that the discou...

  18. The Audience of One: In Weakness, Strength.

    Science.gov (United States)

    Seymour, Thom

    1981-01-01

    Two approaches to the teaching of composition at the college level have evolved: concern with correctness and concern with expression. If the place of the audience in written communication is emphasized, it will be easier to make students see the difference between self-expression and self-indulgence. (MLW)

  19. Conditioning audience patronage using subject matters in ...

    African Journals Online (AJOL)

    Conditioning audience patronage using subject matters in Nollywood films: the example of 30 days in Atlanta. ... Abstract. Films are subject-based and when producers set out to communicate their viewpoints, some do it flamboyantly while others take the subtle path. Unlike live theatre before it, the possibility of a virile spiral ...

  20. Language, gay pornography, and audience reception.

    Science.gov (United States)

    Leap, William L

    2011-01-01

    Erotic imagery is an important component of gay pornographic cinema, particularly, where work of audience reception is concerned. However, to assume the audience engagement with the films is limited solely to the erotic realm is to underestimate the workings of ideological power in the context and aftermath of reception. For example, the director of the film under discussion here (Men of Israel; Lucas, 2009b) intended to present an erotic celebration of the nation-state. Yet, most viewers ignore the particulars of context in their comments about audience reception, placing the "Israeli" narrative within a broader framework, using transnational rather than film-specific criteria to guide their "reading" of the Israeli-centered narrative. This article uses as its entry point the language that viewers employ when describing their reactions to Men of Israel on a gay video club's Web site; this article shows how the work of audience reception may draw attention to a film's erotic details while invoking social and political messages that completely reframe the film's erotic narrative.

  1. Engagement with Physics across Diverse Festival Audiences

    Science.gov (United States)

    Roche, Joseph; Stanley, Jessica; Davis, Nicola

    2016-01-01

    Science shows provide a method of introducing large public audiences to physics concepts in a nonformal learning environment. While these shows have the potential to provide novel means of educational engagement, it is often difficult to measure that engagement. We present a method of producing an interactive physics show that seeks to provide…

  2. Audiences for the Theory of Multiple Intelligences

    Science.gov (United States)

    Gardner, Howard

    2004-01-01

    In his closing comments, Howard Gardner discusses the various audiences that have emerged over the years for the theory of multiple intelligences. Under that rubric, he places the various papers in this issue and speculates about future lines of work on MI theory.

  3. Towards Biometric Assessment of Audience Affect

    DEFF Research Database (Denmark)

    Lyng Wieland, Jakob; Larsen, Lars Bo; Laursen, Jeanette Kølbæk

    2016-01-01

    This paper investigates how reliable affective responses can be obtained using objective biometric measures for media audience research. We use Galvanic Skin Response (GSR) to detect sixteen respondents’ arousal levels and as an objective measure to show how self- reporting disrupts the experience...

  4. Systems Analysis and Design: Know Your Audience

    Science.gov (United States)

    Reinicke, Bryan A.

    2012-01-01

    Systems analysis and design (SAD) classes are required in both Information Systems and Accounting programs, but these audiences have very different needs for these skills. This article will review the requirements for SAD within each of these disciplines and compare and contrast the different requirements for teaching systems analysis and design…

  5. Developing Public Health Initiatives through Understanding Motivations of the Audience at Mass-Gathering Events.

    Science.gov (United States)

    Hutton, Alison; Ranse, Jamie; Munn, Matthew Brendan

    2018-04-01

    This report identifies what is known about audience motivations at three different mass-gathering events: outdoor music festivals, religious events, and sporting events. In light of these motivations, the paper discusses how these can be harnessed by the event organizer and Emergency Medical Services. Lastly, motivations tell what kinds of interventions can be used to achieve an understanding of audience characteristics and the opportunity to develop tailor-made programs to maximize safety and make long-lasting public health interventions to a particular "cohort" or event population. A lot of these will depend on what the risks/hazards are with the particular populations in order to "target" them with public health interventions. Audience motivations tell the event organizer and Emergency Medical Services about the types of behaviors they should expect from the audience and how this may affect their health while at the event. Through these understandings, health promotion and event safety messages can be developed for a particular type of mass-gathering event based on the likely composition of the audience in attendance. Health promotion and providing public information should be at the core of any mass-gathering event to minimize public health risk and to provide opportunities for the promotion of healthy behaviors in the local population. Audience motivations are a key element to identify and agree on what public health information is needed for the event audience. A more developed understanding of audience behavior provides critical information for event planners, event risk managers, and Emergency Medical Services personnel to better predict and plan to minimize risk and reduce patient presentations at events. Mass-gathering event organizers and designers intend their events to be positive experiences and to have meaning for those who attend. Therefore, continual vigilance to improve public health effectiveness and efficiency can become best practice at events

  6. Methods of Speakers\\' Effects on the Audience

    Directory of Open Access Journals (Sweden)

    فریبا حسینی

    2010-09-01

    Full Text Available Methods of Speakers' Effects on the Audience    Nasrollah Shameli *   Fariba Hosayni **     Abstract   This article is focused on four issues. The first issue is related to the speaker's external appearance including the beauty of face, the power of his voice, moves and signals by hand, the stick and eyebrow as well as the height. Such characteristics could have an important effect on the audience. The second issue is related to internal features of the speaker. These include the ethics of the preacher , his/her piety and intention on the speakers based on their personalities, habits and emotions, knowledge and culture, and speed of learning. The third issue is concerned with the appearance of the lecture. Words should be clear enough as well as being mixed with Quranic verses, poetry and proverbs. The final issue is related to the content. It is argued that the subject of the talk should be in accordance with the level of understanding of listeners as well as being new and interesting for them.   3 - A phenomenon rhetoric: It was noted in this section How to give words and phrases so that these words and phrases are clear, correct, mixed in parables, governance and Quranic verses, and appropriate their meaning.   4 - the content of Oratory : It was noted in this section to the topic of Oratory and say that the Oratory should be the theme commensurate with the minds of audiences and also should mean that agree with the case may be, then I say: that the rhetoric if the theme was innovative and new is affecting more and more on the audience.     Key words : Oratory , Preacher , Audience, Influence of speech     * Associate Professor, Department of Arabic Language and Literature, University of Isfahan E-mail: Dr-Nasrolla Shameli@Yahoo.com   * * M.A. in Arabic Language and Literature from Isfahan University E-mail: faribahosayni@yahoo.com

  7. Selling Participation to Audiences in China

    Directory of Open Access Journals (Sweden)

    Kuo Huang

    2009-01-01

    Full Text Available Media globalization is facilitated by the development of new technologies within a framework of digitization and convergence. Contemporary new media provide networks through which the mingling of media occurs, shaping a “multi-mediacy” age, and a connecting of mediated/mediating venues in a condition of “immediacy”. Additionally, the business of communication has evolved from being the “communication of business” to the “business of business”. Multi-mediacy and immediacy have generated new avenues of profit from media. The paper will draw on Chitty’s theorization on web transactional venues to discuss new ways of farming of revenue from media. Media revenues have in the past and today been drawn from licence fees, media subscriptions and advertising. Today, media networks also sell “participation” to audiences directly by charging for text message voting/gaming, or sell a range of products and services through web-venue based commerce. This paper will undertake case studies to examine the increasing trend of “direct audience payment for participation”. The case studies that will be used are (A the intervention of Chinese Service Providers in reality TV shows and (B E-commerce on the Internet. Monternet (mo[bile I]nternet and Linktone are investigated as Service Providers (SPs and the consumer-to-consumer (C2C website www.taobao.com is studied compared with Eachnet (eBay in China. The paper will also investigate the influences of “direct audience payment for participation” on the quality of media products and communication flow between media and audience and generally discuss the consequences of the “direct audience payment for participation” from the perspective of communication ethics.

  8. Teratology testing under REACH.

    Science.gov (United States)

    Barton, Steve

    2013-01-01

    REACH guidelines may require teratology testing for new and existing chemicals. This chapter discusses procedures to assess the need for teratology testing and the conduct and interpretation of teratology tests where required.

  9. Rational Wizards: Audience Interpreters in French Television

    Directory of Open Access Journals (Sweden)

    Jérôme Bourdon

    2013-12-01

    Full Text Available This paper will tell the story of the smallgroup of people who, in France, have been in charge of the measurement and theappreciation of the audience of television, and had to invent audience research,to organize it and to communicate its results to "clients" whodepended on it much earlier than usually assumed: television managers andprofessionals, public authorities, and, last but not least, advertisers. The paper will explore both change andcontinuity. First, change: the professional origin and training of measurerschanged much over the years. In the early days, they could have an almostliterary profile. The first person in charge of the audience at the RadioTélévision Française was a teacher of philosophy. His followers had a formationin sociology and semiology. They all insisted on the fact that they were not"simply" measurers, and also worried about appreciation, quality,culture. They always figures did produce figures, but rarely only about thenumber of people present in front of the screen, mostly about satisfaction,appreciation, preferences for given genres, viewing habits. As there was onlyone channel – until 1964, with the number of TV sets rising sharply, ratings,in the modern sense, were not critical.Things started to change gradually. In 1974,the public broadcasting corporation was divided into several companies,including three competing channels. The service in charge of measuring audiencewas put under the direct authority of the Prime Minister. Audience figuresplayed a part in the distribution of resources, not only advertising but throughthe license fee sharing. However, the law also provided a clause about an indexof quality, which never functioned satisfactorily, although the service incharge of audiences put much effort into it. In 1985, around the time of deregulation,change came. From outside, this was translated into the rise of daily,detailed, fast produced figures of the audience through audimeters, thenpeoplemeters

  10. The Spatiotemporal Dynamics of Digital News Audiences

    DEFF Research Database (Denmark)

    Peters, Chris

    2016-01-01

    of changing the socially-situated affordances of news use. Having sketched these contours, the chapter then highlights analytical challenges for understanding and conceptualizing the new interrelations between digital news content, production, and consumption, grounding this analysis with theoretical insights...... that emphasize the significance of spatiotemporal dynamics. The emphasis here is on the interrelations and mobilities of digital news audiences, based on a recognition of the productive impacts of media use while being careful to note the limitations of a paradigm shift that points solely to the possibilities...... generated by the ubiquitous presence of media in our everyday lives. Aspects of interaction and personalization beget by new media technologies certainly shape the possibilities, practices and power audiences have to choose news wherever, whenever, and however they want. However, this simultaneously...

  11. Imagining Rural Audiences in Remote Western Australia

    Directory of Open Access Journals (Sweden)

    Lelia Green

    2010-06-01

    Full Text Available In 1979, Australia’s then-Communication Minister Tony Staley commented that the introduction of satellite communications to the bush would “dispel the dis-tance – mental as well as geographical – between urban and regional dwellers, between the haves and the have-nots in a communication society” (Staley 1979: 2225, 2228-9. In saying this, Staley imagined a marginalised and disadvantaged audience of “have-nots”, paying for their isolation in terms of their mental dis-tance from the networked communications of the core. This paper uses ethnographic audience studies surveys and interviews (1986-9 to examine the validity of Staley’s imaginations in terms of four communication technologies: the telephone, broadcast radio, 2-way radio and the satellite. The notion of a mental difference is highly problematic for the remote audience. Inso-far as a perception of lack and of difference is accepted, it is taken to reflect the perspective and the product of the urban policy-maker. Far from accepting the “distance” promulgated from the core, remote audiences see such statements as indicating an ignorance of the complexity and sophistica-tion of communications in an environment where the stakes are higher and the options fewer. This is not to say that remote people were not keen to acquire satel-lite services – they were – it is to say that when they imagined such services it was in terms of equity and interconnections, rather than the “dispelling of distance”.

  12. 1 Aquatic Theatre: Women as Performing Audience Sunday ...

    African Journals Online (AJOL)

    USER

    audience relationship. Keywords: Aquatic theatre, women, performing audience, festival, ... "Fine and Performing Arts" in the book The Land and People of Rivers. State. .... Jefferson as saying in the New York Times that “there is something.

  13. REACH: Evaluation Report and Executive Summary

    Science.gov (United States)

    Sibieta, Luke

    2016-01-01

    REACH is a targeted reading support programme designed to improve reading accuracy and comprehension in pupils with reading difficulties in Years 7 and 8. It is based on research by the Centre for Reading and Language at York and is delivered by specially trained teaching assistants (TAs). This evaluation tested two REACH interventions, one based…

  14. How the industry is marketing menthol cigarettes: the audience, the message and the medium.

    Science.gov (United States)

    Richardson, Amanda; Ganz, Ollie; Pearson, Jennifer; Celcis, Nathalie; Vallone, Donna; Villanti, Andrea C

    2015-11-01

    Despite declines in overall US cigarette consumption, the menthol cigarette market share has increased in recent years. Advertising contributes to menthol initiation and use, but little has been done to characterise menthol cigarette advertising outside of the point of sale. Two full-service advertising firms were used to develop a library of menthol cigarette advertisements (ads) over a 9-month period (June 2012-February 2013) in the USA. The volume of ads, media channel (direct mail, print, online, email), estimated spend and households reached was summarised overall and by brand in 2013. Direct mail, email and print ads were coded for content and the target audience of print publications was examined. Over the study period, 205 menthol cigarette ads were identified with estimated expenditures exceeding US$31 million, with 70% spent on direct mail ads. Over 90% of ads promoted Camel, Marlboro and Newport menthol cigarettes. A majority (87%) of direct mail ads contained coupons or other incentives known to appeal to price-sensitive customers. Only two brands' print ads appeared during this period: Newport ads focused on themes of sociability and sexuality, and were placed in magazines targeting African-Americans and younger consumers; American Spirit print ads were placed in general interest magazines and predominantly stressed the 'natural' aspects of their brand. The tobacco industry continues to spend millions of dollars promoting menthol cigarettes through channels that preferentially target vulnerable subgroups, such as African-Americans and younger consumers. Public health campaigns to educate and combat the influence of menthol advertising are needed. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/

  15. Comparing Four Touch-Based Interaction Techniques for an Image-Based Audience Response System

    NARCIS (Netherlands)

    Jorritsma, Wiard; Prins, Jonatan T.; van Ooijen, Peter M. A.

    2015-01-01

    This study aimed to determine the most appropriate touch-based interaction technique for I2Vote, an image-based audience response system for radiology education in which users need to accurately mark a target on a medical image. Four plausible techniques were identified: land-on, take-off,

  16. Audience and Young Bilingual Writers: Building on Strengths

    Science.gov (United States)

    Durán, Leah

    2017-01-01

    This study explored how an audience-focused writing curriculum mediated the literacy development of bilingual Latina/o first-grade students. Drawing on translingual theories of literacy and scholarship describing the role of audience and audience awareness in skilled writing, this study qualitatively documented and analyzed students' writing and…

  17. Watching Dallas Again 1 : Doing Retro Audience Research

    NARCIS (Netherlands)

    Gilroy, Amanda

    2014-01-01

    This essay and the audience reception projects it introduces alleviate the desperation of seeking the television audience by recourse to Ien Ang's influential book, Watching Dallas ([1982] 1985). Within the context of a unit on audience research in a master's-level course on media, two groups of

  18. Visualization Mode, Perceived Immediacy and Audience Evaluation of TV News.

    Science.gov (United States)

    Ksobiech, Kenneth; And Others

    1980-01-01

    An analysis of audience perceptions of videotaped versus filmed actualities on television newscasts suggested that videotaped actualities were perceived as more immediate than filmed actualities, and that audience evaluation of newscasts using videotaped actualities was higher than audience evaluation of newscasts using filmed actualities. (GT)

  19. The Motion Picture Audience: A Neglected Aspect of Film Research.

    Science.gov (United States)

    Austin, Bruce A.

    There has been little valid and reliable research of the motion picture audience. Specific reasons for the movie industry's own inattention to audience research include the early popularity of films and the fact that since the industry does not sell advertising it does not need to account for its audience size and preferences. Some researchers…

  20. Sleeping with the enemy: Audience studies and critical literacy

    NARCIS (Netherlands)

    Hermes, J.; van den Berg, A.; Mol, M.

    2013-01-01

    Audience studies is not the vibrant field it was in its 1980s and early 1990s heyday. Cultural studies today has a more balanced interest in production, audiences and texts. A renewed focus in audience studies on everyday meaning production, identity and relations of power could benefit from recent

  1. From 'folkism' to performance: a new scenic strategy for audience ...

    African Journals Online (AJOL)

    The performances of plays based on 'Folkism' are not accessible to the general audience due to the kind of staging techniques used for the performances of these plays. Instead of attaining total audience integration, the audience is alienated and estranged because of a natural gulf that exists in the proscenium theatre.

  2. 76 FR 34953 - Funding Opportunity Title: Risk Management Education in Targeted States (Targeted States Program...

    Science.gov (United States)

    2011-06-15

    ... Availability C. Location and Target Audience D. Maximum Award E. Project Period F. Description of Agreement..., 2011. C. Location and Target Audience The RMA Regional Offices that service the Targeted States are... marketing systems to pursue new markets. D. Purpose The purpose of the Targeted States Program is to provide...

  3. Reaching the unreached.

    Science.gov (United States)

    Ariyaratne, A T

    1989-01-01

    Embodied in the child survival revolution are ideological, methodological, and organizational innovations aimed at radical change in the condition of the world's children as rapidly as possible. In countries such as Sri Lanka, child survival and health for all by the year 2000 often seem to be impossible goals, given the tumultuous socioeconomic and political conditions. In Sri Lanka, the quality of life has been eroded, not enhanced, by the importation of Western technology and managerial capitalism and the destruction of indigenous processes. The chaos and violence that have been brought into the country have made it difficult to reach the poor children, women, and refugees in rural areas with primary health care interventions. Sri Lanka's unreachable--the decision making elites--have blocked access to the unreached--the urban and rural poor. If governments are to reach the unreached, they must remove the obstacles to a people-centered, community development process. It is the people themselves, and the institutions of their creation, that can reach the children amidst them in greatest need. To achieve this task, local communities must be provided with basic human rights, the power to make decisions that affect their lives, necessary resources, and appropriate technologies. Nongovernmental organizations can play a crucial role as bridges between the unreached and the unreachable by promoting community empowerment, aiding in the formation of networks of community organizations, and establishing linkages with government programs. If the ruling elites in developing countries can be persuaded to accommodate the needs and aspirations of those who, to date, have been excluded from the development process, the child survival revolution can be a nonviolent one.

  4. Solar Hydrogen Reaching Maturity

    Directory of Open Access Journals (Sweden)

    Rongé Jan

    2015-09-01

    Full Text Available Increasingly vast research efforts are devoted to the development of materials and processes for solar hydrogen production by light-driven dissociation of water into oxygen and hydrogen. Storage of solar energy in chemical bonds resolves the issues associated with the intermittent nature of sunlight, by decoupling energy generation and consumption. This paper investigates recent advances and prospects in solar hydrogen processes that are reaching market readiness. Future energy scenarios involving solar hydrogen are proposed and a case is made for systems producing hydrogen from water vapor present in air, supported by advanced modeling.

  5. The Iceland Deep Drilling Project 4.5 km deep well, IDDP-2, in the seawater-recharged Reykjanes geothermal field in SW Iceland has successfully reached its supercritical target

    Science.gov (United States)

    Friðleifsson, Guðmundur Ó.; Elders, Wilfred A.; Zierenberg, Robert A.; Stefánsson, Ari; Fowler, Andrew P. G.; Weisenberger, Tobias B.; Harðarson, Björn S.; Mesfin, Kiflom G.

    2017-11-01

    The Iceland Deep Drilling Project research well RN-15/IDDP-2 at Reykjanes, Iceland, reached its target of supercritical conditions at a depth of 4.5 km in January 2017. After only 6 days of heating, the measured bottom hole temperature was 426 °C, and the fluid pressure was 34 MPa. The southern tip of the Reykjanes peninsula is the landward extension of the Mid-Atlantic Ridge in Iceland. Reykjanes is unique among Icelandic geothermal systems in that it is recharged by seawater, which has a critical point of 406 °C at 29.8 MPa. The geologic setting and fluid characteristics at Reykjanes provide a geochemical analog that allows us to investigate the roots of a mid-ocean ridge submarine black smoker hydrothermal system. Drilling began with deepening an existing 2.5 km deep vertical production well (RN-15) to 3 km depth, followed by inclined drilling directed towards the main upflow zone of the system, for a total slant depth of 4659 m ( ˜ 4.5 km vertical depth). Total circulation losses of drilling fluid were encountered below 2.5 km, which could not be cured using lost circulation blocking materials or multiple cement jobs. Accordingly, drilling continued to the total depth without return of drill cuttings. Thirteen spot coring attempts were made below 3 km depth. Rocks in the cores are basalts and dolerites with alteration ranging from upper greenschist facies to amphibolite facies, suggesting that formation temperatures at depth exceed 450 °C. High-permeability circulation-fluid loss zones (feed points or feed zones) were detected at multiple depth levels below 3 km depth to bottom. The largest circulation losses (most permeable zones) occurred between the bottom of the casing and 3.4 km depth. Permeable zones encountered below 3.4 km accepted less than 5 % of the injected water. Currently, the project is attempting soft stimulation to increase deep permeability. While it is too early to speculate on the energy potential of this well and its economics, the IDDP

  6. Reception of Talent Shows in Denmark: First Results from a Trans-National Audience Study of a Global Format Genre

    DEFF Research Database (Denmark)

    Jensen, Pia Majbritt

    This paper will discuss the methodology and present the preliminary findings of the Danish part of a trans-national, comparative audience study of the musical talent show genre undertaken in Denmark, Finland, Germany and Great Britain in Spring 2013. Within the international business model...... of format adaptation, the musical talent show genre has been particularly successful in crossing cultural borders. Formats such as Idols, X Factor and Voice have sold to a large variety of countries, covering all continents. Such global reach inevitably raises the question of the genre’s audience appeal......; to what degree its reach has to do with a universal appeal inherent in the genre and/or the innovative character of individual formats, and to what degree its global success is due to local broadcasters’ ability to successfully adapt the formats to local audience tastes. A consensus has developed...

  7. A Trans-National Audience Study of a Global Format Genre: Talent Shows in Denmark, Finland, Germany and Great Britain

    DEFF Research Database (Denmark)

    Jensen, Pia Majbritt; Esser, Andrea; Keinonen, Heidi

    This paper will discuss the methodology and present the preliminary findings of a trans-national, comparative audience study of the musical talent show genre undertaken in Denmark, Finland, Germany and Great Britain in early 2013. Within the international business model of selling and adapting...... continents (Zwaan & de Bruin 2012). Such global reach inevitably raises the question of the genre’s audience appeal, to what degree its reach has to do with a universal appeal inherent in the genre and/or the innovative character of individual formats (Armbruster and Mikos 2009), and to what degree...... the global success is due to local broadcasters’ ability to successfully adapt the format to local audience tastes. A few trans-national, comparative textual analyses of various adaptations of the same formats have been carried out to reveal the differences between adaptations (e.g. Mikos and Perotta 2012...

  8. Communicating marine reserve science to diverse audiences

    Science.gov (United States)

    Grorud-Colvert, Kirsten; Lester, Sarah E.; Airamé, Satie; Neeley, Elizabeth; Gaines, Steven D.

    2010-01-01

    As human impacts cause ecosystem-wide changes in the oceans, the need to protect and restore marine resources has led to increasing calls for and establishment of marine reserves. Scientific information about marine reserves has multiplied over the last decade, providing useful knowledge about this tool for resource users, managers, policy makers, and the general public. This information must be conveyed to nonscientists in a nontechnical, credible, and neutral format, but most scientists are not trained to communicate in this style or to develop effective strategies for sharing their scientific knowledge. Here, we present a case study from California, in which communicating scientific information during the process to establish marine reserves in the Channel Islands and along the California mainland coast expanded into an international communication effort. We discuss how to develop a strategy for communicating marine reserve science to diverse audiences and highlight the influence that effective science communication can have in discussions about marine management. PMID:20427745

  9. BROOKHAVEN: Proton goal reached

    International Nuclear Information System (INIS)

    Anon.

    1995-01-01

    On March 30 the 35-year old Alternating Gradient Synchrotron (AGS) exceeded its updated design goal of 6 x 10 13 protons per pulse (ppp), by accelerating 6.3 x 10 13 ppp, a world record intensity. This goal was set 11 years ago and achieving it called for the construction of a new booster and the reconstruction of much of the AGS. The booster was completed in 1991, and reached its design intensity of 1.5 x 10 13 ppp in 1993. The AGS reconstruction was finished in 1994, and by July of that year the AGS claimed a new US record intensity for a proton synchrotron of 4 x 10 13 ppp, using four booster pulses. Reaching the design intensity was scheduled for 1995. In 1994, the AGS had seemed to be solidly limited to 4 x 10 13 ppp, but in 1995 the operations crew, working on their own in the quiet of the owl shift, steadily improved the intensity, regularly setting new records, much to the bemusement of the machine physicists. The physicists, however, did contribute. A second harmonic radiofrequency cavity in the booster increased the radiofrequency bucket area for capture, raising the booster intensity from 1.7 to 2.1 x 10 13 ppp. In the AGS, new radiofrequency power supplies raised the available voltage from 8 to 13 kV, greatly enhancing the beam loading capabilities of the system. A powerful new transverse damping system successfully controlled instabilities that otherwise would have destroyed the beam in less than a millisecond. Also in the AGS, 35th harmonic octupole resonances were found

  10. BROOKHAVEN: Proton goal reached

    Energy Technology Data Exchange (ETDEWEB)

    Anon.

    1995-09-15

    On March 30 the 35-year old Alternating Gradient Synchrotron (AGS) exceeded its updated design goal of 6 x 10{sup 13} protons per pulse (ppp), by accelerating 6.3 x 10{sup 13} ppp, a world record intensity. This goal was set 11 years ago and achieving it called for the construction of a new booster and the reconstruction of much of the AGS. The booster was completed in 1991, and reached its design intensity of 1.5 x 10{sup 13} ppp in 1993. The AGS reconstruction was finished in 1994, and by July of that year the AGS claimed a new US record intensity for a proton synchrotron of 4 x 10{sup 13} ppp, using four booster pulses. Reaching the design intensity was scheduled for 1995. In 1994, the AGS had seemed to be solidly limited to 4 x 10{sup 13} ppp, but in 1995 the operations crew, working on their own in the quiet of the owl shift, steadily improved the intensity, regularly setting new records, much to the bemusement of the machine physicists. The physicists, however, did contribute. A second harmonic radiofrequency cavity in the booster increased the radiofrequency bucket area for capture, raising the booster intensity from 1.7 to 2.1 x 10{sup 13} ppp. In the AGS, new radiofrequency power supplies raised the available voltage from 8 to 13 kV, greatly enhancing the beam loading capabilities of the system. A powerful new transverse damping system successfully controlled instabilities that otherwise would have destroyed the beam in less than a millisecond. Also in the AGS, 35th harmonic octupole resonances were found.

  11. 75 FR 8902 - Funding Opportunity Title: Crop Insurance Education in Targeted States (Targeted States Program)

    Science.gov (United States)

    2010-02-26

    ... and Target Audience D. Maximum Award E. Project Period F. Description of Agreement Award--Awardee.... Location and Target Audience Targeted States serviced by RMA Regional Offices are listed below. Staff from... established farmers or ranchers who are converting production and marketing systems to pursue new markets. D...

  12. Audience reaction movie trailers and the Paranormal Activity franchise

    OpenAIRE

    Alexander Swanson

    2015-01-01

    This article addresses the concept and growing practice of audience reaction movie trailers, specifically for films in the horror genre. Popularized by the Paranormal Activity series of films, these trailers primarily utilize green night-vision video footage of a movie theater audience reacting to the film being advertised, yet also consist of webcam recordings of screaming fans, documentary-style B-roll footage of audiences filing into preview screenings with high levels of anticipation, and...

  13. Eliciting Audience's Experience to Improve Interactive Art Installation

    DEFF Research Database (Denmark)

    Baharin, Hanif; Morrison, Ann

    2006-01-01

    Designing with the users in mind is one of the widely accepted design practices in the Interaction Design field. On the other hand, it can be said that audience's experience is the heart of an interactive art. Since Interaction Design has shown that user's involvement in the design process can...... be beneficial, it is speculated that involving the audiences in the creative process of developing an interactive art piece can make the artist improve the art in general and the audience's experience in particular. In this paper, the experience of eliciting the experience of the audiences of an interactive art...

  14. ‘Looting killed’ the audience: Africanlanguage writing, performance, publishing and the audience

    Directory of Open Access Journals (Sweden)

    T. J. Selepe

    2001-06-01

    Full Text Available This article examines the role played by African-language writing, performance and publishing, including critical practice, in the demise of the indigenous audience in African-language literary practice. Using implicit materialism the argument is premised on the developments wrought by the era of Modernism that has lead to a univocal writing of world history, and the era of Postmodernism that has ushered in the era of a multivocal writing of world history. The transition from oral literature to written literature will also be used to advance the argument about the subsequent exclusion of the indigenous African- language audience from literary practice. This exclusion is considered to have a direct bearing on the under-development of African societies. Finally, possible solutions will be sought by revisiting some of the causes that characterize the African language problem as a medium of communication and research.

  15. GAP-REACH

    Science.gov (United States)

    Lewis-Fernández, Roberto; Raggio, Greer A.; Gorritz, Magdaliz; Duan, Naihua; Marcus, Sue; Cabassa, Leopoldo J.; Humensky, Jennifer; Becker, Anne E.; Alarcón, Renato D.; Oquendo, María A.; Hansen, Helena; Like, Robert C.; Weiss, Mitchell; Desai, Prakash N.; Jacobsen, Frederick M.; Foulks, Edward F.; Primm, Annelle; Lu, Francis; Kopelowicz, Alex; Hinton, Ladson; Hinton, Devon E.

    2015-01-01

    Growing awareness of health and health care disparities highlights the importance of including information about race, ethnicity, and culture (REC) in health research. Reporting of REC factors in research publications, however, is notoriously imprecise and unsystematic. This article describes the development of a checklist to assess the comprehensiveness and the applicability of REC factor reporting in psychiatric research publications. The 16-itemGAP-REACH© checklist was developed through a rigorous process of expert consensus, empirical content analysis in a sample of publications (N = 1205), and interrater reliability (IRR) assessment (N = 30). The items assess each section in the conventional structure of a health research article. Data from the assessment may be considered on an item-by-item basis or as a total score ranging from 0% to 100%. The final checklist has excellent IRR (κ = 0.91). The GAP-REACH may be used by multiple research stakeholders to assess the scope of REC reporting in a research article. PMID:24080673

  16. UX-15 Reaches LEP

    CERN Multimedia

    2001-01-01

    The creation of the world's largest sandstone cavern, not a small feat! At the bottom, cave-in preventing steel mesh can be seen clinging to the top of the tunnel. The digging of UX-15, the cavern that will house ATLAS, reached the upper ceiling of LEP on October 10th. The breakthrough which took place nearly 100 metres underground occurred precisely on schedule and exactly as planned. But much caution was taken beforehand to make the LEP breakthrough clean and safe. To prevent the possibility of cave-ins in the side tunnels that will eventually be attached to the completed UX-15 cavern, reinforcing steel mesh was fixed into the walls with bolts. Obviously no people were allowed in the LEP tunnels below UX-15 as the breakthrough occurred. The area was completely evacuated and fences were put into place to keep all personnel out. However, while personnel were being kept out of the tunnels below, this has been anything but the case for the work taking place up above. With the creation of the world's largest...

  17. Targeted Advertising in Magazine Markets and the Advent of the Internet

    DEFF Research Database (Denmark)

    Chandra, Ambarish; Kaiser, Ulrich

    2014-01-01

    This paper examines how the ability of traditional media firms to engage in targeted advertising has changed with the advent of the Internet. We find that the premium for reaching a homogeneous audience increases for magazines that have a companion website, as well as for those whose readers...... are more likely to be online. This indicates a complementarity between offline and online channels with respect to targeted advertising. We hypothesize that this result is driven by multihoming consumers who enhance the value of targeted advertising, in contrast to the usual assumption that multiple...

  18. The Iceland Deep Drilling Project 4.5 km deep well, IDDP-2, in the seawater-recharged Reykjanes geothermal field in SW Iceland has successfully reached its supercritical target

    Directory of Open Access Journals (Sweden)

    G. Ó. Friðleifsson

    2017-11-01

    Full Text Available The Iceland Deep Drilling Project research well RN-15/IDDP-2 at Reykjanes, Iceland, reached its target of supercritical conditions at a depth of 4.5 km in January 2017. After only 6 days of heating, the measured bottom hole temperature was 426 °C, and the fluid pressure was 34 MPa. The southern tip of the Reykjanes peninsula is the landward extension of the Mid-Atlantic Ridge in Iceland. Reykjanes is unique among Icelandic geothermal systems in that it is recharged by seawater, which has a critical point of 406 °C at 29.8 MPa. The geologic setting and fluid characteristics at Reykjanes provide a geochemical analog that allows us to investigate the roots of a mid-ocean ridge submarine black smoker hydrothermal system. Drilling began with deepening an existing 2.5 km deep vertical production well (RN-15 to 3 km depth, followed by inclined drilling directed towards the main upflow zone of the system, for a total slant depth of 4659 m ( ∼  4.5 km vertical depth. Total circulation losses of drilling fluid were encountered below 2.5 km, which could not be cured using lost circulation blocking materials or multiple cement jobs. Accordingly, drilling continued to the total depth without return of drill cuttings. Thirteen spot coring attempts were made below 3 km depth. Rocks in the cores are basalts and dolerites with alteration ranging from upper greenschist facies to amphibolite facies, suggesting that formation temperatures at depth exceed 450 °C. High-permeability circulation-fluid loss zones (feed points or feed zones were detected at multiple depth levels below 3 km depth to bottom. The largest circulation losses (most permeable zones occurred between the bottom of the casing and 3.4 km depth. Permeable zones encountered below 3.4 km accepted less than 5 % of the injected water. Currently, the project is attempting soft stimulation to increase deep permeability. While it is too early to speculate on the

  19. Engaging All Americans: Innovative Strategies for Reaching the Public with Climate and Environmental Information

    Science.gov (United States)

    Espinoza, S.

    2014-12-01

    From extensive drought and heat waves to floods, tornadoes and Superstorm Sandy, extreme weather and climate events provide teachable moments to help communities prepare for and respond to related environmental, economic and health impacts. The National Environmental Education Foundation (www.neefusa.org) works with the American Meteorological Society, the media and other trusted messengers to provide weather, climate and environmental information to the public in accessible and widely used formats, whether via TV, radio or social media. NEEF will provide an overview of innovative partnerships and projects that are engaging Americans in understanding and using climate and environmental information to make the best choices in their daily lives and improve the health of their communities, including: Assessing knowledge, attitudes and behaviors: NEEF will share results from its national survey research and targeted focus groups on current attitudes and practices relating to our nation's environment. Simplifying and amplifying key messages: NEEF provides a national network of more than 350 meteorologists, radio broadcasters and journalists with the science-based information and resources they need to present climate and environmental topics to their viewers on-air, online and in community outreach. Engaging television viewers in citizen science: Eyes on Central PA, a pilot project of NEEF, Project Noah and WTAJ-TV, harnesses Project Noah's citizen science platform to collect and display photos of wildlife from WTAJ-TV viewers. NEEF and WTAJ provide regular blogs and on-air stories that highlight viewers' photos and link them to local weather conditions and climate trends. Expanding the conversation: NEEF's multimedia strategy in the Mid-Atlantic U.S. is reaching Spanish-speaking audiences with climate and environmental information through regular radio and television broadcasts. We are also exploring ways to reach other non-traditional audiences, including faith

  20. Communication of technical information to lay audiences

    International Nuclear Information System (INIS)

    Bowes, J.E.; Stamm, K.R.; Jackson, K.M.; Moore, J.

    1978-05-01

    One of the objectives of the National Waste Terminal Storage (NWTS) Program is to provide terminal storage facilities for commercial radioactive wastes in various geologic formations at multiple locations in the United States. The activities performed under the NWTS Program will affect regional, state, and local areas, and widespread public interest in this program is expected. Since a large part of the NWTS Program deals with technical information it was considered desirable to initiate a study dealing with possible methods of effectively transmitting this technical information to the general public. This study has the objective of preparing a state-of-the-art report on the communication of technical information to lay audiences. The particular task of communicating information about the NWTS Program to the public is discussed where appropriate. The results of this study will aid the NWTS Program in presenting to the public the quite diverse technical information generated within the program so that a widespread, thorough public understanding of the NWTS Program might be achieved. An annotated bibliography is included

  1. VCR Use and the Concept of Audience Activity.

    Science.gov (United States)

    Levy, Mark R.

    1987-01-01

    Examines the audience experience with home video cassette recorders (VCRs) from the perspective of the active audience concept. Finds the orientation of Israeli VCR owners to VCRs is selective, somewhat involved, and generally productive of gratifications. Also finds the kinds and levels of activities associated with VCR use are moderately…

  2. Audience Insights: Communicating to Teens (Aged 12-17)

    Science.gov (United States)

    Centers for Disease Control and Prevention, 2009

    2009-01-01

    CDC's Marketing and Communication Strategy Branch (MCSB) in the National Center for Health Marketings Division of Health Communication and Marketing divides audiences into segments with similar needs, preferences, and characteristics and provides CDC programs with audience-specific information, marketing expertise, and communication planning. To…

  3. Physical Activity in the Mass Media: An Audience Perspective

    Science.gov (United States)

    Smith, Ben J.; Bonfiglioli, Catriona M. F.

    2015-01-01

    Physical activity's role in promoting health is highlighted in public health campaigns, news and current affairs, reality television and other programs. An investigation of audience exposure, beliefs and reactions to media portrayals of physical activity offers insights into the salience and influence of this communication. An audience reception…

  4. Reframing "The Italian": Questions of Audience Address in Early Cinema.

    Science.gov (United States)

    Keil, Charlie

    1990-01-01

    Analyzes "The Italian" (1915), an early "immigrant" film, examining its problematic relation to questions of working-class and middle-class audience composition. Shows how this film reveals that the creation of narratives suitable for diverse audiences requires continuous readjustment of an adequate mode of address. (MM)

  5. Audience and the Use of Minority Languages on Twitter

    NARCIS (Netherlands)

    Nguyen, Dong-Phuong; Trieschnigg, Rudolf Berend; Cornips, Leonie

    On Twitter, many users tweet in more than one language. In this study, we examine the use of two Dutch minority languages. Users can engage with different audiences and by analyzing different types of tweets, we find that characteristics of the audience influence whether a minority language is used.

  6. Mediated co-construction of museums and audiences on Facebook

    DEFF Research Database (Denmark)

    Gronemann, Sigurd Trolle; Kristiansen, Erik; Drotner, Kirsten

    2015-01-01

    This article asks how we should research museum communication with audiences through social media. We argue that museums and audiences co-construct one another on social media, and we explore how particular modes of communication and discursive genres serve to generate mutual online positionings...

  7. World Wide Web Homepages: An Examination of Content and Audience.

    Science.gov (United States)

    Reynolds, Betty; And Others

    This paper shows how the content of a World Wide Web page is selected and how an examination of the intended audience influences content. Examples from the New Mexico Tech (NMT) Library homepage show what sources are selected and what level of detail is appropriate for the intended audience. Six fundamental functions of libraries and information…

  8. Museum Accessibility: Combining Audience Research and Staff Training

    Science.gov (United States)

    Levent, Nina; Reich, Christine

    2013-01-01

    This article discusses an audience-informed professional development model that combines audience research focus groups and staff training that includes interaction and direct feedback from visitors, in this case, visitors with low vision. There are two critical components to this model: one is that museums' programming decisions are informed by…

  9. Cui narro haec ? Augustine and his Manichaean audience: A re ...

    African Journals Online (AJOL)

    Augustine and his Manichaean audience: A re-reading of the first three books of the Confessions. ... The issue of intended audience in the first three books of Augustine's Confessions is investigated in light of the presence of terms and phrases that may have had special connotations for potential Manichaean readers.

  10. Astronomy's New Messengers: A traveling exhibit to out to a young adult audience

    International Nuclear Information System (INIS)

    Cavaglia, Marco; Hendry, Martin; Marka, Szabolcs; Reitze, David H; Riles, Keith

    2010-01-01

    The Laser Interferometer Gravitational-wave Observatory exhibit Astronomy's New Messengers: Listening to the Universe with Gravitational Waves is traveling to colleges, universities, museums and other public institutions throughout the United States. In 2010, an extended version of this exhibit will appear in a New York City venue that is accessible to a large and diverse cross section of the general public. Astronomy's New Messengers primarily communicates with an adolescent and young adult audience, potentially inspiring them into the field of science. Acknowledging that this audience is traditionally a difficult one to attract, the exhibit publicly announces itself in a charismatic fashion to reach its principal goals of broadening the community of people interested in science and encouraging interest in science among young people.

  11. Audience noise in concert halls during musical performances

    DEFF Research Database (Denmark)

    Jeong, Cheol-Ho; Marie, Pierre; Brunskog, Jonas

    2012-01-01

    functions of the sound pressure levels were obtained in octave bands, which were fitted with three Gaussian distribution curves. The Gaussian distribution curve with the lowest mean value corresponds to a mixture of the technical background noise and audience generated noise, which is named the mixed...... background noise. Finally, the audience noise distribution is extracted by energy subtraction of the technical background noise levels measured in an empty condition from the mixed background noise levels. As a single index, L-90 of the audience noise distribution is named the audience noise level. Empirical...... prediction models were made using the four orchestra concert halls, revealing that the audience noise level is significantly correlated with the technical background noise level. It is therefore concluded that a relaxation of the current background noise recommendations for concert halls is not recommended...

  12. Audience noise in concert halls during musical performances

    DEFF Research Database (Denmark)

    Marie, Pierre; Jeong, Cheol-Ho; Brunskog, Jonas

    2012-01-01

    functions of the sound pressure levels were obtained in octave bands, which were fitted with three Gaussian distribution curves. The Gaussian distribution curve with the lowest mean value corresponds to a mixture of the technical background noise and audience generated noise, which is named the mixed...... background noise. Finally, the audience noise distribution is extracted by energy subtraction of the technical background noise levels measured in an empty condition from the mixed background noise levels. As a single index, L90 of the audience noise distribution is named the audience noise level. Empirical...... prediction models were made using the four orchestra concert halls, revealing that the audience noise level is significantly correlated with the technical background noise level. It is therefore concluded that a relaxation of the current background noise recommendations for concert halls is not recommended....

  13. Social Audience in Spain: Succesful strategies in national TV

    Directory of Open Access Journals (Sweden)

    Marta Saavedra Llamas

    2015-07-01

    Full Text Available This research presents the concept of social audience, as a new narrative space born in the convergence of the TV audience and the user’s conversations in Twitter, and examine strategies of TV programs in Spain with higher social audience. Understand what exactly the social audience is, how does it works or what kind of metrics are made for it, becomes more necessary than ever to deepen into the uses and opportunities facing both the television media and advertisers who choose to invest in a TV space.Through the study of successful cases already implemented is to establish formulas for success that achieve a more active participation of users, transfer from social to traditional audience and the profitable inclusion of brands in this full of possibilities new communication scenario.

  14. Benefits, challenges, and best practices for involving audiences in the development of interactive coastal risk communication tools: Professional communicators' experiences

    Science.gov (United States)

    Stephens, S. H.; DeLorme, D.

    2017-12-01

    To make scientific information useful and usable to audiences, communicators must understand audience needs, expectations, and future applications. This presentation synthesizes benefits, challenges, and best practices resulting from a qualitative social science interview study of nine professionals on their experiences developing interactive visualization tools for communicating about coastal environmental risks. Online interactive risk visualization tools, such as flooding maps, are used to provide scientific information about the impacts of coastal hazards. These tools have a wide range of audiences and purposes, including time-sensitive emergency communication, infrastructure and natural resource planning, and simply starting a community conversation about risks. Thus, the science, purposes, and audiences of these tools require a multifaceted communication strategy. In order to make these tools useable and accepted by their audiences, many professional development teams solicit target end-user input or incorporate formal user-centered design into the development process. This presentation will share results of seven interviews with developers of U.S. interactive coastal risk communication tools, ranging from state-level to international in scope. Specific techniques and procedures for audience input that were used in these projects will be discussed, including ad-hoc conversations with users, iterative usability testing with project stakeholder groups, and other participatory mechanisms. The presentation will then focus on benefits, challenges, and recommendations for best practice that the interviewees disclosed about including audiences in their development projects. Presentation attendees will gain an understanding of different procedures and techniques that professionals employ to involve end-users in risk tool development projects, as well as important considerations and recommendations for effectively involving audiences in science communication design.

  15. Engaging Latino audiences in informal science education

    Science.gov (United States)

    Bonfield, Susan B.

    Environment for the Americas (EFTA), a non-profit organization, developed a four-year research project to establish a baseline for Latino participation and to identify practical tools that would enable educators to overcome barriers to Latino participation in informal science education (ISE). Its national scope and broad suite of governmental and non-governmental, Latino and non-Latino partners ensured that surveys and interviews conducted in Latino communities reflected the cosmopolitan nature of the factors that influence participation in ISE programs. Information about economic and education levels, country of origin, language, length of residence in the US, and perceptions of natural areas combined with existing demographic information at six study sites and one control site provided a broader understanding of Latino communities. The project team's ability to work effectively in these communities was strengthened by the involvement of native, Spanish-speaking Latino interns in the National Park Service's Park Flight Migratory Bird Program. The project also went beyond data gathering by identifying key measures to improve participation in ISE and implementing these measures at established informal science education programs, such as International Migratory Bird Day, to determine effectiveness. The goals of Engaging Latino Audiences in Informal Science Education (ISE) were to 1) identify and reduce the barriers to Latino participation in informal science education; 2) provide effective tools to assist educators in connecting Latino families with science education, and 3) broadly disseminate these tools to agencies and organizations challenged to engage this audience in informal science education (ISE). The results answer questions and provide solutions to a challenge experienced by parks, refuges, nature centers, and other informal science education sites across the US. Key findings from this research documented low participation rates in ISE by Latinos, and that

  16. Inactivation of Parietal Reach Region Affects Reaching But Not Saccade Choices in Internally Guided Decisions.

    Science.gov (United States)

    Christopoulos, Vassilios N; Bonaiuto, James; Kagan, Igor; Andersen, Richard A

    2015-08-19

    The posterior parietal cortex (PPC) has traditionally been considered important for awareness, spatial perception, and attention. However, recent findings provide evidence that the PPC also encodes information important for making decisions. These findings have initiated a running argument of whether the PPC is critically involved in decision making. To examine this issue, we reversibly inactivated the parietal reach region (PRR), the area of the PPC that is specialized for reaching movements, while two monkeys performed a memory-guided reaching or saccade task. The task included choices between two equally rewarded targets presented simultaneously in opposite visual fields. Free-choice trials were interleaved with instructed trials, in which a single cue presented in the peripheral visual field defined the reach and saccade target unequivocally. We found that PRR inactivation led to a strong reduction of contralesional choices, but only for reaches. On the other hand, saccade choices were not affected by PRR inactivation. Importantly, reaching and saccade movements to single instructed targets remained largely intact. These results cannot be explained as an effector-nonspecific deficit in spatial attention or awareness, since the temporary "lesion" had an impact only on reach choices. Hence, the PPR is a part of a network for reach decisions and not just reach planning. There has been an ongoing debate on whether the posterior parietal cortex (PPC) represents only spatial awareness, perception, and attention or whether it is also involved in decision making for actions. In this study we explore whether the parietal reach region (PRR), the region of the PPC that is specialized for reaches, is involved in the decision process. We inactivated the PRR while two monkeys performed reach and saccade choices between two targets presented simultaneously in both hemifields. We found that inactivation affected only the reach choices, while leaving saccade choices intact

  17. Why and how to make a REACH registration of combustion ash; Moejligheter vid REACH-registrering av energiaskor

    Energy Technology Data Exchange (ETDEWEB)

    Loevgren, Linnea; Wik, Ola

    2009-10-15

    The new chemical regulation, REACH (1997/2006/EC), Registration, Evaluation, Authorization and restriction of Chemicals, took effect the 1st of June 2007. The background to this report was the introduction of REACH and the difficulties to understand the implications for ash. The most important consequence of REACH is that all chemical substances that are manufactured, handled and used above one tonne per annum per legal entity shall be registered according to this regulation. The registration includes specifying the chemical, physical, toxicity and ecotoxicity properties of the substance and risk assessing the identified areas of use. The report describes the use of ash in connection to the waste legislation and its planned end-of-waste-criteria, the chemical legislation and the Construction Products Directive. The target audience of this report is companies producing ashes and having a use or seeing a use for its ash. The report describes how to make a REACH registration of ash independent if a company did or did not pre-register ash during 2008. It describes how to change from one ash registration into another if the pre-registration was done for one type of ash but the company changes opinion during the sameness check, i.e. changing SIEF (Appendix A). Taking part in REACH registration projects during 2009-2010 can be advantageous since knowledge and financing are shared. Ash can be REACH registered also in the future but it is important to know that the registration have to be done prior the production and marketing starts. If ash is consider to be a waste the handling is covered by the community and national waste legislation. In Sweden ashes are by and large being regarded as waste, and recycling is risk assessed and permits are given case by case. End-of-waste criteria for different waste material are being elaborated within the EU. Such criteria will among other details cover chemical safety. When a material fulfils the end-of-waste criteria such material

  18. Do working environment interventions reach shift workers?

    DEFF Research Database (Denmark)

    Nabe-Nielsen, Kirsten; Jørgensen, Marie Birk; Garde, Anne Helene

    2016-01-01

    PURPOSE: Shift workers are exposed to more physical and psychosocial stressors in the working environment as compared to day workers. Despite the need for targeted prevention, it is likely that workplace interventions less frequently reach shift workers. The aim was therefore to investigate whether...... the reach of workplace interventions varied between shift workers and day workers and whether such differences could be explained by the quality of leadership exhibited at different times of the day. METHODS: We used questionnaire data from 5361 female care workers in the Danish eldercare sector...

  19. Audience as analyst: Dennis Potter's The Singing Detective.

    Science.gov (United States)

    Jeffrey, W

    1997-06-01

    Author Dennis Potter has written an exceptional psychoanalytically informed television series in The Singing Detective. Potter succeeds by echewing the usual portrayal of psychoanalysis in cinema and television as a therapy which the viewer observes but instead creates, by means of the content and structure of the series, a production that forces the audience into a role of analyst. The story of the current life and the childhood of the protagonist, Philip Marlow, has depth and context which allows the audience to examine the personality of Marlow, including character pathology and traits, sexuality, fantasy, dreams, and delusions from several metapsychological viewpoints. Potter allows the audience to use the dynamic, genetic, topographic, and, most unusual in drama, structural viewpoints. The audience can experience aspects of an analyst's experience, including the process of formulating and evaluating over time analytic hypotheses and coping with emotional reactions to the material which at times has transferencelike qualities.

  20. Watching Dallas again 1: Doing retro audience research

    Directory of Open Access Journals (Sweden)

    Amanda Gilroy

    2015-06-01

    Full Text Available This essay and the audience reception projects it introduces alleviate the desperation of seeking the television audience by recourse to Ien Ang's influential book, Watching Dallas ([1982] 1985. Within the context of a unit on audience research in a master's-level course on media, two groups of students explored the possibilities of remixing Ang in the present digital media landscape via informants' comments on the first season of the new series of Dallas (2012–14. Discourses of nostalgia circulate within and around the text, as well as the project itself. Retro audience research generates not only data about the affective memories and critical reflections of informants but also insights into research methods and the production of new nostalgic subjects.

  1. [Analysis of foods advertised to childhood audience on chilean television].

    Science.gov (United States)

    González-Hidalgo, Catalina

    2017-01-01

    To examine food advertising aimed at childhood's audience broadcast on Chilean television. Cross-sectional study. Food advertising broadcast by 4 open signal TV channels was recorded for 12 hours daily on twelve days randomly selected. Notices were classified according to food groups and level of processing. The frequency of food advertisement aimed to childhood audience was compared with those for adults. Nutrient profile of foods advertised was described. In 144 hours of recording appeared 530 food advertisement; 53.2% were aimed to childhood audience. The most advertised foods were sugary dairy (28.4%), sweetened beverages (25.5%), and sweetened cereals (17.7%). Of the foods advertised to childhood audience, 75% exceeds the criterion for free sugars. Chilean television advertises ultra-processed foods that exceed the limits of free sugars.

  2. Audience Perception of the Portrayal of Women in Television ...

    African Journals Online (AJOL)

    Audience Perception of the Portrayal of Women in Television Advertising. ... AFRREV LALIGENS: An International Journal of Language, Literature and Gender ... The survey research design was adopted, employing the questionnaire as an ...

  3. Creating a Library of Climate Change Education Resources for Audiences in the Southeast United States

    Science.gov (United States)

    Carroll, J.; McNeal, K. S.; Williams, C. C.; Paz, J. O.; Cho, H. "; Nair, U. S.; Geroux, J.; Guthrie, C.; Wright, K.; Hill, J.

    2011-12-01

    The Climate Literacy Partnership in the Southeast (CLiPSE) is a part of the Climate Change Education Program supported by the National Science Foundation (http://CLiPSE-project.org). The established CLiPSE partnership is dedicated to improving climate literacy in the southeast and promoting scientifically accurate, formal educational resources for the K-12 classroom audience, as well as informal educational resources for audiences such as agriculture, education, leisure, and religious organizations, to name a few. The CLiPSE project has been successful in creating partnerships with the National Geographic Alliances, Departments of Education, and Mississippi Environmental Education Alliance, among others, to determine an effective strategic plan for reaching K-12 audiences. One goal in the strategic plan is to create a catalog of climate change education resources that are aligned to state standards in the SE. Eighty-seven resources from the Climate Literacy and Energy Awareness Network (http://cleanet.org) have been aligned with the state education standards for grades six through twelve in the southeast, beginning with science in Mississippi and expanding to include science and math in the remaining SE states. The criteria for aligning the existing resources includes: matching key terms, topics, and lesson activities with the content strands and essential skills included in the state science framework. By developing a searchable database containing climate resources already aligned with state standards, CLiPSE will have made these resources more appealing to educators in the SE, increasing the likelihood of resources being implemented in the classroom. The CLiPSE Climate Science Team has also created an inventory of scientifically sound, informal resources, which will be available for dispersion to appropriate audiences and communities. Cataloged resources, both formal and informal, grouped by a variety of means, to include audience, grade level, and resource

  4. Using narratives and storytelling to communicate science with nonexpert audiences.

    Science.gov (United States)

    Dahlstrom, Michael F

    2014-09-16

    Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences. Narratives offer increased comprehension, interest, and engagement. Nonexperts get most of their science information from mass media content, which is itself already biased toward narrative formats. Narratives are also intrinsically persuasive, which offers science communicators tactics for persuading otherwise resistant audiences, although such use also raises ethical considerations. Future intersections of narrative research with ongoing discussions in science communication are introduced.

  5. Troubling complicity: audience ethnography, male porn viewers and feminist critique

    OpenAIRE

    Vörös , Florian

    2015-01-01

    International audience; This article offers a self-reflexive account of an audience reception study conducted in Paris, France, examining gay, bisexual and heterosexual cisgender men's everyday (and everynight) uses of pornography. The study explores the gender dynamics at work in practices such as surfing, watching, reimagining and discussing pornography, based on in-depth interviews with 34 viewers, combined with the replication of their online sexual meanderings; this positions me as a vie...

  6. Students Prefer Audience Response System for Lecture Evaluation

    Directory of Open Access Journals (Sweden)

    Joseph W Turban

    2011-12-01

    Full Text Available Objectives: Student evaluation of courses is an important component of overall course evaluation. The extent of student participation in the evaluation may be related to the ease of the evaluation process. The standard evaluation format is a paper form. This study examines medical students preference of utilizing Audience Response System compared to a paper method. Methods: Following several medical school lectures, students were queried if they preferred Audience Response System versus a paper method, and if they would prefer using Audience Response System more for future course evaluations. Results: 391 students were queried. Overall response rate was 94%. Using a five point Likert scale, 299 out of 361 (82% responded they agreed, or strongly agreed with the statement “We should use ARS more. . .” When asked which format they preferred to use for evaluation, 299/367 (81% responded Audience Response System, 31 (8% preferred paper, and 37 (10% were not sure, or had no opinion (chi squared = 378.936, df2, p<0.0001. Conclusion: The medical students surveyed showed a strong preference for utilizing Audience Response System as a course evaluation modality, and desired its continued use in medical school. Audience Response System should be pursued as a lecture evaluation modality, and its use in medical school education should be encouraged.

  7. The Hubble Frontier Fields: Engaging Multiple Audiences in Exploring the Cosmic Frontier

    Science.gov (United States)

    Lawton, Brandon L.; Smith, Denise A.; Summers, Frank; Ryer, Holly; Slivinski, Carolyn; Lotz, Jennifer M.

    2017-06-01

    The Hubble Frontier Fields is a multi-cycle program of six deep-field observations of strong-lensing galaxy clusters taken in parallel with six deep “blank fields.” The three-year long collaborative program began in late 2013 and is led by observations from NASA’s Great Observatories. The observations, now complete, allow astronomers to look deeper into the universe than ever before, and potentially uncover galaxies that are as much as 100 times fainter than what the telescopes can typically observe. The Frontier Fields science program is ideal for informing audiences about scientific advances and topics in STEM. The study of galaxy properties, statistics, optics, and Einstein’s theory of general relativity naturally leverages off of the science returns of the Frontier Fields program. As a result, the Space Telescope Science Institute’s Office of Public Outreach (OPO) has engaged multiple audiences over the past three years to follow the progress of the Frontier Fields.For over two decades, the STScI outreach program has sought to bring the wonders of the universe to the public and engage audiences in the adventure of scientific discovery. In addition, we are leveraging the reach of the new NASA’s Universe of Learning education program to bring the science of the Frontier Fields to informal education audiences. The main underpinnings of the STScI outreach program and the Universe of Learning education program are scientist-educator development teams, partnerships, and an embedded program evaluation component. OPO is leveraging the infrastructure of these education and outreach programs to bring the Frontier Fields science program to the education community and the public in a cost-effective way.This talk will feature highlights over the past three years of the program. We will highlight OPO’s strategies and infrastructure that allows for the quick delivery of groundbreaking science to the education community and public.

  8. Passive Audience or Who Select Beyond Media? A Comparative Study in Communication Texts & Theories

    OpenAIRE

    Mahdi Mohsenian Rad; Amir Abdolreza Sepanji

    2011-01-01

    The present article is to study the characteristics and general nature of audience and is described it as "Audience phantasm" in developing countries. It firstly notes that there will be consequences such as audience distancing themselves from local and official media if policy makers and media officials' imaginations of audiences become far from related bare facts have happened in the era of global media and the nature of audiences. Knowing and analyzing the image of audiences presented in n...

  9. The Lung Screen Uptake Trial (LSUT): protocol for a randomised controlled demonstration lung cancer screening pilot testing a targeted invitation strategy for high risk and 'hard-to-reach' patients.

    Science.gov (United States)

    Quaife, Samantha L; Ruparel, Mamta; Beeken, Rebecca J; McEwen, Andy; Isitt, John; Nolan, Gary; Sennett, Karen; Baldwin, David R; Duffy, Stephen W; Janes, Samuel M; Wardle, Jane

    2016-04-20

    Participation in low-dose CT (LDCT) lung cancer screening offered in the trial context has been poor, especially among smokers from socioeconomically deprived backgrounds; a group for whom the risk-benefit ratio is improved due to their high risk of lung cancer. Attracting high risk participants is essential to the success and equity of any future screening programme. This study will investigate whether the observed low and biased uptake of screening can be improved using a targeted invitation strategy. A randomised controlled trial design will be used to test whether targeted invitation materials are effective at improving engagement with an offer of lung cancer screening for high risk candidates. Two thousand patients aged 60-75 and recorded as a smoker within the last five years by their GP, will be identified from primary care records and individually randomised to receive either intervention invitation materials (which take a targeted, stepped and low burden approach to information provision prior to the appointment) or control invitation materials. The primary outcome is uptake of a nurse-led 'lung health check' hospital appointment, during which patients will be offered a spirometry test, an exhaled carbon monoxide (CO) reading, and an LDCT if eligible. Initial data on demographics (i.e. age, sex, ethnicity, deprivation score) and smoking status will be collected in primary care and analysed to explore differences between attenders and non-attenders with respect to invitation group. Those who attend the lung health check will have further data on smoking collected during their appointment (including pack-year history, nicotine dependence and confidence to quit). Secondary outcomes will include willingness to be screened, uptake of LDCT and measures of informed decision-making to ensure the latter is not compromised by either invitation strategy. If effective at improving informed uptake of screening and reducing bias in participation, this invitation

  10. Fashion TV and the Motivation of His Audience

    Directory of Open Access Journals (Sweden)

    Margarita I. Pavlushina

    2017-09-01

    Full Text Available The beginning of the 21st century is characterized not only by important historical events in the world, but also by the changes in value norms and priorities. Television, being the most mass and accessible means of information, reflects these changes directly or indirectly. One of the significant trends of modern media is the development of an entertainment segment, which is present on television in the form of special formats and a specialized content. It is necessary to create special conditions for the permanent demonstration of their events, symbols and samples for the development of fashion, as the reflection of public and cultural content and as the means of search for a person's identity. Television has such natural features that provide fashion industry a unique platform for the development of a global fashionable space and intercivilizational communication. Fashion-TV complements the television picture of the world, influencing the spread of fashion trends and the development of a certain culture of behavior and lifestyle among TV viewers. Fashion-TV, as the combination of specialized Fashion channels and TV projects dedicated to fashion and human beauty on Russian social, political and entertainment channels, is primarily the carrier of information about modern fashion trends in clothing that influences the change of a person social-cultural image. This article the hypothesis of modern fashion TV has a blurred target audience with pronounced gender characteristics and a developed motivation. The article presents the results of the study conducted on the basis of the Kazan Federal University for two years.

  11. An Audience-Centric Approach for Museums Sustainability

    Directory of Open Access Journals (Sweden)

    Laura Di Pietro

    2014-08-01

    Full Text Available The main purpose of this study is to propose a visitor centric perspective that can support museums towards sustainability. The main premise of this study is due to a concept of economic and social sustainability of museums, defined as the possession of sufficient resources to maintain the existence of an organization, and achieve their goals in the future, ensuring a certain flow of visitors. A great number of museums are characterized by a low number of visits; therefore, in order to become sustainable, museums should pay attention to audience and its internal diversity. In this way, a cultural site can plan tailored strategies to increase the number of visits and re-visits and to achieve community support. For this reason it is necessary to understand the cultural needs of visitors, acquiring appropriate monitoring tools, such as qualitative and quantitative ones. Generally, quantitative analyses are more reliable and complete, even if they require a considerable number of observations for the reliability of the results. Moreover, qualitative analysis provides more in depth information, even if their data do not allow us to make generalizations. The qualitative and quantitative methods for the detection of satisfaction are usually used separately, but their integration may bring significant added value in terms of the wealth of information. This study follows the analysis of the potential of the integration of qualitative and quantitative analysis techniques customized with respect to different types of targets. The results of the experimentation performed on ethnographic museums shows a consistency of the results obtained by the two different tools that increase the capacity information of survey instruments.

  12. Identifying Effective Strategies for Climate Change Education: The Coastal Areas Climate Change Education (CACCE) Partnership Audiences and Activities

    Science.gov (United States)

    Ryan, J. G.; Feldman, A.; Muller-Karger, F. E.; Gilbes, F.; Stone, D.; Plank, L.; Reynolds, C. J.

    2011-12-01

    Many past educational initiatives focused on global climate change have foundered on public skepticism and disbelief. Some key reasons for these past failures can be drawn directly from recognized best practices in STEM education - specifically, the necessity to help learners connect new knowledge with their own experiences and perspectives, and the need to create linkages with issues or concerns that are both important for and relevant to the audiences to be educated. The Coastal Areas Climate Change Education (CACCE) partnership has sought to follow these tenets as guiding principles in identifying critical audiences and developing new strategies for educating the public living in the low-lying coastal areas of Florida and the Caribbean on the realities, risks, and adaptation and mitigation strategies for dealing with the regional impacts of global climate change. CACCE is currently focused on three key learner audiences: a) The formal education spectrum, targeting K-12 curricula through middle school marine science courses, and student and educator audiences through coursework and participatory research strategies engaging participants in a range of climate-related investigations. b) Informal science educators and outlets, in particular aquaria and nature centers, as an avenue toward K-12 teacher professional development as well as for public education. c) Regional planning, regulatory and business professionals focused on the built environment along the coasts, many of whom require continuing education to maintain licensing and/or other professional certifications. Our current activities are focused on bringing together an effective set of educational, public- and private-sector partners to target the varied needs of these audiences in Florida and the U.S. Caribbean, and tailoring an educational plan aimed at these stakeholder audiences that starts with the regionally and topically relevant impacts of climate change, and strategies for effective adaptation and

  13. Scenarios for the use of GHG-reduction instruments - how can policy-instruments as carbon emission trading and tradable green certificates be used simultaneously to reach a common GHG-reduction target?

    International Nuclear Information System (INIS)

    Morthorst, P.E.

    2000-01-01

    According to the agreed burden sharing in the EU, a number of member states have to reduce their emissions of greenhouse gases substantially. To achieve these reductions various policy-instruments - national as well as international - are on hand. Two international instruments are emphasized in this paper: tradable quotas for limiting carbon emissions and tradable green certificates for promoting the deployment of renewable energy technologies. In the analyses of these two instruments two main questions are considered: (1) Will there be any international trade in green certificates, if no GHG-credits are attached to them? (2) Will it make any difference if the EU sets the targets to be achieved by the two instruments or alternatively the individual member countries do? An incentive-analysis in which four scenarios are set up and discussed is performed for the EU member states. The main conclusion is that if no GHG-credits are attached to the green certificates there seems to be limited of no incentives for a permanent international trade in certificates. On the other hand, if GHG-credits are attached to the certificates an efficient international trade will take place regardless of whether the EU or the member countries fix the quotas. Thus, the use of international instruments as tradable green certificates and tradable emissions permits will not lead to an optimal GHG-reduction strategy unless GHG-credits are attached to the certificates. (author)

  14. Do working environment interventions reach shift workers?

    Science.gov (United States)

    Nabe-Nielsen, Kirsten; Jørgensen, Marie Birk; Garde, Anne Helene; Clausen, Thomas

    2016-01-01

    Shift workers are exposed to more physical and psychosocial stressors in the working environment as compared to day workers. Despite the need for targeted prevention, it is likely that workplace interventions less frequently reach shift workers. The aim was therefore to investigate whether the reach of workplace interventions varied between shift workers and day workers and whether such differences could be explained by the quality of leadership exhibited at different times of the day. We used questionnaire data from 5361 female care workers in the Danish eldercare sector. The questions concerned usual working hours, quality of leadership, and self-reported implementation of workplace activities aimed at stress reduction, reorganization of the working hours, and participation in improvements of working procedures or qualifications. Compared with day workers, shift workers were less likely to be reached by workplace interventions. For example, night workers less frequently reported that they had got more flexibility (OR 0.5; 95 % CI 0.3-0.7) or that they had participated in improvements of the working procedures (OR 0.6; 95 % CI 0.5-0.8). Quality of leadership to some extent explained the lack of reach of interventions especially among fixed evening workers. In the light of the evidence of shift workers' stressful working conditions, we suggest that future studies focus on the generalizability of results of the present study and on how to reach this group and meet their needs when designing and implementing workplace interventions.

  15. Audience reactions and receptivity to HIV prevention message concepts for people living with HIV.

    Science.gov (United States)

    Uhrig, Jennifer D; Bann, Carla M; Wasserman, Jill; Guenther-Grey, Carolyn; Eroğlu, Doğan

    2010-04-01

    This study measured audience reactions and receptivity to five draft HIV prevention messages developed for people living with HIV (PLWH) to inform future HIV message choice and audience targeting decisions. Our premise was that message concepts that receive wide audience appeal constitute a strong starting point for designing future HIV prevention messages, program activities, and health communication and marketing campaigns for PLWH. The majority of participants indicated agreement with evaluative statements that expressed favorable attitudes toward all five of the message concepts we evaluated. Participants gave the lowest approval to the message promoting sero-sorting. Sociodemographic characteristics played less of a role in predicting differences in message perceptions than attitudes, beliefs and sexual behavior. The general appeal for these messages is encouraging given that messages were expressed in plain text without the support of other creative elements that are commonly used in message execution. These results confirm the utility of systematic efforts to generate and screen message concepts prior to large-scale testing.

  16. Audience reaction movie trailers and the Paranormal Activity franchise

    Directory of Open Access Journals (Sweden)

    Alexander Swanson

    2015-03-01

    Full Text Available This article addresses the concept and growing practice of audience reaction movie trailers, specifically for films in the horror genre. Popularized by the Paranormal Activity series of films, these trailers primarily utilize green night-vision video footage of a movie theater audience reacting to the film being advertised, yet also consist of webcam recordings of screaming fans, documentary-style B-roll footage of audiences filing into preview screenings with high levels of anticipation, and close-up shots of spectator facial expressions, accompanied by no footage whatsoever from the film being advertised. In analyzing these audience-centric promotional paratexts, my aim is to reveal them as attempting to sell and legitimize the experiential, communal, and social qualities of the theatrical movie viewing experience while at the same time calling for increased fan investment in both physical and online spaces. Through the analysis of audience reaction trailers, this article hopes to both join and engender conversations about horror fan participation, the nature of anticipatory texts as manipulative, and the current state of horror gimmickry in the form of the promotional paratext.

  17. Mental health message appeals and audience engagement: Evidence from Australia.

    Science.gov (United States)

    Yap, Jo En; Zubcevic-Basic, Nives; Johnson, Lester W; Lodewyckx, Michaela A

    2017-09-07

    Social media platforms are increasingly used to disseminate social marketing messages about mental health and wellbeing. This study presents a range of message appeals used in social media enabled mental health promotion and stigma reduction messages. Furthermore, it examines the relationship between the type of message appeals and audience engagement. A content analysis of 65 organisation-generated YouTube videos about depression and anxiety and stigma reduction was conducted. The most utilised message appeal was Sorrow, followed by Affiliation, Ease/Convenience, Hope, Humour, Guilt/Shame, Heroic/Successful, and Fear. Multiple regression analysis was used to examine the relationship between the type of message appeals and audience engagement in terms of the number of likes, comments, and shares. The analysis revealed that Sorrow is the most useful message appeal for generating audience comments. However, Sorrow is negatively associated with the number of likes and shares. The results suggest that mental health promotion messages may engage a larger audience through Affiliation and Hope as they have a positive impact on the number of shares. This could, in effect, turn audiences into vocal advocates for mental health promotion and stigma reduction messages. © The Author 2017. Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

  18. An Assessment of EU 2020 Strategy: Too Far to Reach?

    Science.gov (United States)

    Colak, Mehmet Selman; Ege, Aylin

    2013-01-01

    In 2010, EU adopted a new growth strategy which includes three growth priorities and five headline targets to be reached by 2020. The aim of this paper is to investigate the current performance of the EU member and candidate states in achieving these growth priorities and the overall strategy target by allocating the headline targets into the…

  19. Audience segmentation to promote lifestyle for cancer prevention in the Korean community.

    Science.gov (United States)

    Jo, Heui-Sug; Jung, Su-Mi

    2011-01-01

    This study was designed to segment the audience group of '10 lifestyle for cancer prevention' based on demographic characteristics and the level of knowledge about each guideline for cancer prevention among the community in South Korea. Participants were chosen through stratified random sampling according to the age and gender distribution of Gangwon province in South Korea. A telephone survey was conducted from 6 to 15 calls among 2,025 persons on October 2008. A total of 1,687 persons completed the survey (response rate: 83.3%). Survey items were composed of socio-demographic characteristics such as age, gender, income, education, and residence area and the knowledge level of '10 guidelines for cancer prevention', developed by 'Korean Ministry of Health and Welfare' and covering smoking cessation, appropriate drinking, condom use, and regular physical activity and so on. We selected the priority needed to promote awareness and segmented the audience group based on the demographic characteristics, homogeneous with respect to the knowledge level using Answer Tree 3.0 with CHAID as a data mining algorithm. The results of analysis showed that each guideline of ' 10 lifestyle for cancer prevention' had its own segmented subgroup characterized by each demographic. Especially, residence area, city or county, and ages were the first split on the perceived level of knowledge and these findings suggested that segmentation of audiences for targeting is needed to deliver more effective education of patients and community people. In developing the strategy for effective education, the method of social marketing using the decision tree analysis could be a useful and appropriate tool. The study findings demonstrate the potential value of using more sophisticated strategies of designing and providing health information based on audience segmentation.

  20. Peer Support for the Hardly Reached: A Systematic Review.

    Science.gov (United States)

    Sokol, Rebeccah; Fisher, Edwin

    2016-07-01

    addressed 8 health areas, most commonly maternal and child health (25.5%), diabetes (17.0%), and other chronic diseases (14.9%). Thirty-six studies (76.6%) assessed program reach, which ranged from 24% to 79% of the study population. Forty-four studies (94%) reported significant changes favoring peer support. Eleven strategies emerged for engaging and retaining hardly reached individuals. Among them, programs that reported a strategy of trust and respect had higher participant retention (82.8%) than did programs not reporting such a strategy (48.1%; P = .003). In 5 of the 6 studies examining moderators of the effects of peer support, peer support benefits were greater among individuals characterized by disadvantage (e.g., low health literacy). Peer support is a broad and robust strategy for reaching groups that health services too often fail to engage. The wide range of audiences and health concerns among which peer support is successful suggests that a basis for its success may be its flexible response to different contexts, including the intended audience, health problems, and setting. The general benefits of peer support and findings suggesting that it may be more effective among those at heightened disadvantage indicate that peer support should be considered in programs intended to reach and benefit those too often hardly reached. Because engendering trust and respect was significantly associated with participant retention, programs should emphasize this strategy.

  1. Reaching ignition in the tokamak

    International Nuclear Information System (INIS)

    Furth, H.P.

    1985-06-01

    This review covers the following areas: (1) the physics of burning plasmas, (2) plasma physics requirements for reaching ignition, (3) design studies for ignition devices, and (4) prospects for an ignition project

  2. Building the Bridge to Help Engage your Audience to your Science and Mission

    Science.gov (United States)

    Yuen, K.

    2014-12-01

    When we talk about NASA and how NASA is contributing to societal benefits, such as education, what do we really mean? How do we know that we are doing something right? And how do we know that we are making a difference? With just over a dozen NASA Earth remote sensing missions flying, NASA is providing remote sensing data on a daily basis, where the data and information can contribute to the relevancy of science in our daily lives and bring perspective to common knowledge. To date, we are seeing a widening gap in the general awareness and understanding of the basic science and concepts among the formal and informal audiences. At a time when we are discovering and understanding more about our home planet, using cutting edge technologies that should inspire people, we have also discovered that we have estranged a generation of potentital users. The reality is that NASA data is being used by a relatively small group of people and they are nearly all scientists. Even when we "collaborate" with other federal agencies or universities, the actual work and impact remains on a scale that is only statistically significant. This is a far cry from being socially significant. There are key factors that are essential for success in communicating and working with both the technical and less technical audiences; they are the foundation to bridging the audience gaps and ultimately, truly engaging them. We need to show that the content is important and meaningful in our everyday lives by appealing to the audiences' sensibilities, packaging the content in a format that will be used by the audience, and we need to encourage and support people to create and innovate with this data and information. When you come right down to it, NASA is still the only agency that is continually putting up the new technologies, enabling and maintaining that crucial data flow, and supporting the umbilical cord of global data sets to the science community world-wide. But times have changed. It is not

  3. Preferência manual na ação de alcançar em bebês em função da localização espacial do alvo Infants' manual preference in reaching regarding spatial target location

    Directory of Open Access Journals (Sweden)

    Rosana Machado Souza

    2011-01-01

    Full Text Available Preferência manual em bebês de 5 meses de idade foi avaliada em tarefas de alcançar alvos estáticos posicionados na linha média, à direita e à esquerda com referência a coordenadas egocêntricas. A análise da frequência de uso das mãos indicou direção e magnitude de preferência manual diversificadas entre os bebês. Foi observado que os bebês realizaram predominantemente alcances ipsilaterais para alvos posicionados lateralmente. Para alcances na linha média a frequência de uso foi semelhante entre as mãos direita e esquerda. Os resultados sugerem que nessa fase do desenvolvimento a preferência manual para o alcançar é alterada pela posição dos objetos no espaço.Manual preference of 5-month-old infants was evaluated in tasks of reaching static targets positioned on the midline, at the left and right, regarding egocentric coordinates. Frequency analysis of using the hands pointed out to diversified direction and magnitude of manual preference among infants. It was observed that they predominantly made ipsilateral reaches toward targets laterally positioned. Frequency of using the right and left hands was similar for targets located at the midline. The results suggest that in this stage of development manual preference is shifted by the spatial position of the objects.

  4. Effects of Exposure to Advertisements on Audience Impressions

    Science.gov (United States)

    Hasegawa, Hiroshi; Sato, Mie; Kasuga, Masao; Nagao, Yoshihide; Shono, Toru; Norose, Yuka; Oku, Ritsuya; Nogami, Akira; Miyazawa, Yoshitaka

    This study investigated effects of listening and/or watching commercial-messages (CMs) on audience impressions. We carried out experiments of TV advertisements presentation in conditions of audio only, video only, and audio-video. As results, we confirmed the following two effects: image-multiple effect, that is, the audience brings to mind various images that are not directly expressed in the content, and marking-up effect, that is, the audience concentrates on some images that are directly expressed in the content. The image-multiple effect, in particular, strongly appeared under the audio only condition. Next, we investigated changes in the following seven subjective responses; usage image, experience, familiarity, exclusiveness, feeling at home, affection, and willingness to buy, after exposure to advertisements under conditions of audio only and audio-video. As a result, noting that the image-multiple effect became stronger as the evaluation scores of the responses increased.

  5. EMOTIONAL CONTAGION AND MOOD IN CROWD SERVING AS AUDIENCE

    Directory of Open Access Journals (Sweden)

    Beno Arnejcic

    2015-06-01

    Full Text Available The global world is gradually becoming a world of separated crowds despite the artificial wire and wireless connection through television and the Internet. Crowds remain a prevailing subject of research in different social studies, and the research of changes in the psychological structure of crowds and their characteristics is still of primary interest. The main focus of the research is on the interpretation of the results of the research paper about a special separated crowd called audience. It was observed how students, constituting the crowd, perceive a crowd on video. The observation was focused on the research of emotional contagion and mood in the crowd serving as audience. While watching a mass event on a big screen, the crowd serving as audience emotionally converges with someone else, in our case with public speakers.

  6. Visual Peoplemeter: A Vision-based Television Audience Measurement System

    Directory of Open Access Journals (Sweden)

    SKELIN, A. K.

    2014-11-01

    Full Text Available Visual peoplemeter is a vision-based measurement system that objectively evaluates the attentive behavior for TV audience rating, thus offering solution to some of drawbacks of current manual logging peoplemeters. In this paper, some limitations of current audience measurement system are reviewed and a novel vision-based system aiming at passive metering of viewers is prototyped. The system uses camera mounted on a television as a sensing modality and applies advanced computer vision algorithms to detect and track a person, and to recognize attentional states. Feasibility of the system is evaluated on a secondary dataset. The results show that the proposed system can analyze viewer's attentive behavior, therefore enabling passive estimates of relevant audience measurement categories.

  7. Audience responses to television news coverage of medical advances: The mediating role of audience emotions and identification.

    Science.gov (United States)

    Hong, Hyehyun

    2015-08-01

    Exemplifying a real person in news stories has become a popular journalistic technique to describe an event or issue. With the frequent appearance of medical news reports in local television in recent years, this news presentation style is widely believed to help audiences better engage in and understand complex medical information and to influence their perceptions and judgments. In terms of television news coverage of medical advances, this study investigates how audiences respond to embedded human examples (mainly patients who experience benefits from the advances) and to overall news stories, and how such responses are related to their perception of portrayed medical advances. The experimental results indicate that news stories with a human example were more likely to intensify the audience's positive emotions than those without, which in turn influenced favorable perceptions of the described medical advance. In addition, the extent to which the audience identified with a human example (in particular, sympathy) mediated the relationship between the audience's involvement in the news story and its perception of the portrayed medical advance. © The Author(s) 2014.

  8. Effects of Interactivity between Audience and Urban Advertisement

    Directory of Open Access Journals (Sweden)

    Mitra Manavirad

    2017-10-01

    Full Text Available Nowadays, advertisement plays an important and impressive role in our lives and we are witnessing different works in this field. The emergence of new technologies in this field has led to the arrival of a new style of advertising with different interactivity and administrative functions. Interactive advertising is considered as one of the most up to date urban advertising. With regard to the arrival of this new style of advertising and using them in different countries, this research investigates the effectiveness of an advertisement’s interaction with the audiences in urban advertising through a descriptive/analytical approach as well as field study with regard to the type of advertising usage including commercial, promotional, educational, social etc. It is assumed that an interactive advertising confronts the audience with many challenges and makes him from a static and watching audience to an actor and explorer audience. In such advertisements, the audience enters a path with interactivity where the advertisement guides him and audience responses positively to this action; after a simple activity and in some cases, he interacts and communicates with the advertisement just by passing by it. In interactivity advertisements in urban spaces, the artist pays much attention to audience participation for challenges or performing specific activity that will lead to a result. The use of interactive advertising in various forms such as billboards, stands, and advertisements at bus stops and so on has increased in recent years, developed countries, and countries that are more familiar to technologies. These works are considered a new step in the field of urban advertising. This research selects samples of using such creative advertisements, especially in commercial areas in different countries as well as Iran. It considers the producing method, ideation, and effectiveness of each in a specific period as well as their installation and commissioning

  9. Using narratives and storytelling to communicate science with nonexpert audiences

    Science.gov (United States)

    Dahlstrom, Michael F.

    2014-01-01

    Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences. Narratives offer increased comprehension, interest, and engagement. Nonexperts get most of their science information from mass media content, which is itself already biased toward narrative formats. Narratives are also intrinsically persuasive, which offers science communicators tactics for persuading otherwise resistant audiences, although such use also raises ethical considerations. Future intersections of narrative research with ongoing discussions in science communication are introduced. PMID:25225368

  10. The processing of visual and auditory information for reaching movements.

    Science.gov (United States)

    Glazebrook, Cheryl M; Welsh, Timothy N; Tremblay, Luc

    2016-09-01

    Presenting target and non-target information in different modalities influences target localization if the non-target is within the spatiotemporal limits of perceptual integration. When using auditory and visual stimuli, the influence of a visual non-target on auditory target localization is greater than the reverse. It is not known, however, whether or how such perceptual effects extend to goal-directed behaviours. To gain insight into how audio-visual stimuli are integrated for motor tasks, the kinematics of reaching movements towards visual or auditory targets with or without a non-target in the other modality were examined. When present, the simultaneously presented non-target could be spatially coincident, to the left, or to the right of the target. Results revealed that auditory non-targets did not influence reaching trajectories towards a visual target, whereas visual non-targets influenced trajectories towards an auditory target. Interestingly, the biases induced by visual non-targets were present early in the trajectory and persisted until movement end. Subsequent experimentation indicated that the magnitude of the biases was equivalent whether participants performed a perceptual or motor task, whereas variability was greater for the motor versus the perceptual tasks. We propose that visually induced trajectory biases were driven by the perceived mislocation of the auditory target, which in turn affected both the movement plan and subsequent control of the movement. Such findings provide further evidence of the dominant role visual information processing plays in encoding spatial locations as well as planning and executing reaching action, even when reaching towards auditory targets.

  11. Introduction : The Places and Spaces of News Audiences

    NARCIS (Netherlands)

    Peters, Chris

    2014-01-01

    This special issue on the places and spaces of news audiences presents an initial attempt to do this; to see how the everyday digital geographies of contemporary media, communication, and information flows intersect with the everywhere “lived” geographies of individuals, and how this impacts

  12. Consider Clicking In: Using Audience Response Systems to Spark Discussion

    Science.gov (United States)

    Barbour, Joshua B.

    2013-01-01

    Audience response systems, also known as clickers, hold much promise for use in the communication classroom. Yet potential benefits notwithstanding, implementing new technology in the classroom also offers challenges for faculty who must master it themselves while managing students' learning. Successful clicker implementation, like the…

  13. Audience Research in American Broadcasting: The Early Years.

    Science.gov (United States)

    Hurwitz, Donald

    The basic arrangements and practices of American broadcast audience research and measurement were established during the first decade (1920-29) of the field's existence, and were motivated by commercial and competing institutional concerns within the broader context of evolving forms of imagination and expression. A review of the evidence found in…

  14. Audience Perception of Nollywood Films | Agba | Lwati: A Journal of ...

    African Journals Online (AJOL)

    The stimulus providing the drive into the writing of the article titled: audience perception of Nollywood Films in Nigeria arises as a result of the severe perceptual criticism about Nollywood Films even to the point of suggesting that the product of the industry should be of no use. Thus, this article is written after an empirical ...

  15. Tangible air: An interactive installation for visualising audience engagement

    NARCIS (Netherlands)

    T. Röggla (Tom); C. Wang (Chen); L. Pérez Romero (Lilia); A.J. Jansen (Jack); P.S. Cesar Garcia (Pablo Santiago)

    2017-01-01

    textabstractThis article presents an end-to-end system for capturing physiological sensor data and visualising it on a real-time graphic dashboard and as part of an art installation. More specifically, it describes an event where the level of engagement of the audience was measured by means of

  16. Tangible air : An Interactive Installation for Visualising Audience Engagement

    NARCIS (Netherlands)

    Röggla, Thomas; Wang, Chen; Perez Romero, Lilia; Jansen, Jack; Cesar Garcia, P.S.

    2017-01-01

    This article presents an end-to-end system for capturing physiological sensor data and visualising it on a real-time graphic dashboard and as part of an art installation. More specifically, it describes an event where the level of engagement of the audience was measured by means of Galvanic Skin

  17. Allies and Competitors as Enscripted Audiences in Scientific Writing.

    Science.gov (United States)

    Perry, Susan

    A set of much examined scientific papers which specifically portray a controversial topic and also manifest ally-peer and competitor-peer enscripted audiences are those written by James Watson and Francis Crick concerning their discovery of the structure of deoxyribose nucleic acid (DNA). The theoretical perspective of an ally-peer and…

  18. Qualitative Audience Research: Toward an Integrative Approach to Reception.

    Science.gov (United States)

    Jensen, Klaus Bruhn

    1987-01-01

    Analyzes research about the mass communication audience and describes a theoretical and methodological framework for further empirical studies. Discusses the (1) explanatory value of qualitative research; (2) social and cultural implications of the reception process, with special reference to television; and (3) applications and social relevance…

  19. Adolescent audience segmentation on alcohol attitudes : A further exploration

    NARCIS (Netherlands)

    Janssen, M.M.; Mathijssen, J.J.P.; van Bon, M.J.H.; van Oers, J.A.M.; Garretsen, H.F.L.

    2015-01-01

    Introduction: In an earlier audience segmentation study, Dutch adolescents aged 12–18 years were segmented into five alcohol attitudes segments: ordinaries, high spirits, consciously sobers, ordinary sobers and socials. The current study explores several aspects of alcohol consumption and leisure

  20. Renewing Audience Response in Study of Medieval Literature.

    Science.gov (United States)

    Harrington, David V.

    Although modern readers often find the interpretation of medieval literature difficult, they should be encouraged to use their imagination to resolve the dilemmas they encounter. Often, these are the same issues with which medieval audiences had to wrestle and which the poets intended to raise. W. Iser's and H. R. Jauss's principles of…

  1. Communicating Ocean Sciences to Informal Audiences (COSIA): Interim Evaluation Report

    Science.gov (United States)

    St. John, Mark; Phillips, Michelle; Smith, Anita; Castori, Pam

    2009-01-01

    Communicating Ocean Sciences to Informal Audiences (COSIA) is a National Science Foundation (NSF)-funded project consisting of seven long-term three-way partnerships between the Lawrence Hall of Science (LHS) and an informal science education institution (ISEI) partnered with an institution of higher education (IHE). Together, educators from the…

  2. Communicating Ocean Sciences to Informal Audiences (COSIA): Final Evaluation Report

    Science.gov (United States)

    Phillips, Michelle; St. John, Mark

    2010-01-01

    Communicating Ocean Sciences to Informal Audiences (COSIA) is a National Science Foundation (NSF)-funded project consisting of six three-way partnerships between the Lawrence Hall of Science (LHS) and an informal science education institution (ISEI) partnered with an institution of higher education (IHE). Together, educators from the ISEI (often…

  3. Experio: a design for novel audience participation in club settings

    NARCIS (Netherlands)

    van Hout, B.F.K.; Giacolini, L.; Hengeveld, B.J.; Funk, M.; Frens, J.W.

    2014-01-01

    When looking at modern music club settings, especially in the area of electronic music, music is consumed in a unidirectional way – from DJ or producer to the audience – with little direct means to influence and participate. In this paper we challenge this phenomenon and aim for a new bond between

  4. Narrative Writing in Digital Formats: Interpreting the Impact of Audience

    Directory of Open Access Journals (Sweden)

    Lawrence Joshua Fahey

    2015-12-01

    Full Text Available Digital writing has enabled students to write for a variety of authentic audiences, both in and out of the classroom. As they consider audience, students shoulder a cognitive burden that they must juggle in addition to the task of composition. At the same time, writing provides students with opportunities to craft and express their identities. The ways that identity formation and cognitive load intersect may be particularly complex in digital, online writing environments, as students gain the ability to share and receive feedback from global and local audiences. In this counterbalanced experimental study, 86 seventh- and eighth-grade students responded to two narrative prompts. One prompt was written for the teacher and the other was written for the teacher and peers in an online forum. We examined student writing fluency, mechanical errors, academic word use, and setting. Students were found to be more likely to set narratives in private settings when writing for an audience that included peers. We discuss this finding from cognitive and sociocultural perspectives and how it might inform networked communication research.

  5. Pedro Gutierrez Bueno's Textbooks: Audiences, Teaching Practices and Chemical Revolution

    Science.gov (United States)

    Sanchez, Jose Ramon Bertomeu; Belmar, Antonio Garcia

    2006-01-01

    Pedro Gutierrez Bueno wrote two editions of a chemistry textbook between 1788 and 1802. The paper offers a comparative view of both editions taking into account Gutierrez Bueno's biography, his intended audience and the changes related to the so-called chemical revolution. Some conclusions are at odds with common images about scientific…

  6. Audience Perception of Television Animated Cartoons as Tool for ...

    African Journals Online (AJOL)

    This study investigated audience perception of television animated cartoons as tool for political communication. The specific objectives of the study were: to find out the frequency of exposure to television animated cartoons between males and females; to find out the frequency of exposure to television animated cartoons ...

  7. Scientific Criticism? A Critical Approach to the Resistive Audience.

    Science.gov (United States)

    Ruddock, Andy

    1998-01-01

    Contends that critical audience research has resisted "scientific" discourses that appear positivist. States that recent research begins to show the same errors as earlier positivist style--re-emergence of debates on political economy and cultural imperialism are aimed at overturning what are seen as orthodoxies of opposition and…

  8. Audience awareness and use of Mobile Authentication Service ...

    African Journals Online (AJOL)

    Audience awareness and use of Mobile Authentication Service (MAS) in identifying fake and substandard drugs in Nigeria. ... Based on the research findings, this study therefore recommends an increased level of awareness through a multi-media approach, improved network services, as well as getting all drug ...

  9. Take Me Out to the Ball Game: Science Outreach to Non-traditional Audiences

    Science.gov (United States)

    Norsted, B. A.

    2010-08-01

    Science outreach often targets audiences that are already interested in science and are looking for related educational experiences for themselves or their families. The University of Wisconsin Geology Museum (UWGM) with funding from the NASA Astrobiology Institute (NAI) is targeting unique venues and thereby new audiences who may not typically seek out science outreach events. With this goal in mind, in June, 2009 the UWGM and NAI sponsored an "Astrobiology Night at the Ballpark" at the Madison Mallards Ballpark, the local Madison, Wisconsin minor league baseball venue. At the game, 6,250 attendees were exposed to current NASA-funded astrobiology research being conducted at the University of Wisconsin-Madison. Fans were greeted at the gate by volunteers passing out a nine-card pack of extremophile trading cards, each of which featured a different extremophile group (e.g. halophiles, cryophiles, and barophiles). Next, participants could interact with project scientists, graduate students and museum staff at four exploration stations, where each station highlighted astrobiology themes (i.e. extremophiles, banded iron formation, earth's oldest rocks, earth's oldest fossils). Before the game began, the video board on the field was used to broadcast short NASA videos about recent Mars missions as well as the search for life in space. Additionally, inning breaks were used as fun opportunities to engage fans through an "Alien vs. Kids" tug-of-war as well as the distribution of Frisbees with an astrobiology timeline printed on them. Engaging the broader public at a non-science venue is a means to breaking down perceived barriers between scientists and the general public. We found Mallards fans to be receptive and ready to connect with our science themes. Tapping into a new audience also builds a larger awareness of our museum and University, expanding our impact in the community.

  10. Marketers hone their skills to reach target markets.

    Science.gov (United States)

    White, D; Christensen, M

    1990-08-05

    New challenges lie ahead for health care marketers. Marketers must communicate with several important groups: their own administration, the general public, employers, hospital employees, and, of course, physicians. And as budgets tighten, the methods used to communicate must become more creative and more efficient.

  11. Using Deep Learning Neural Networks To Find Best Performing Audience Segments

    Directory of Open Access Journals (Sweden)

    Anup Badhe

    2015-08-01

    Full Text Available Finding the appropriate mobile audience for mobile advertising is always challenging since there are many data points that need to be considered and assimilated before a target segment can be created and used in ad serving by any ad server. Deep learning neural networks have been used in machine learning to use multiple processing layers to interpret large datasets with multiple dimensions to come up with a high-level characterization of the data. During a request for an advertisement and subsequently serving of the advertisement on the mobile device there are many trackers that are fired collecting a lot of data points. If the user likes the advertisement and clicks on it another set of trackers give additional information resulting from the click. This information is aggregated by the ad server and shown in its reporting console. The same information can form the basis of machine learning by feeding this information to a deep learning neural network to come up with audiences that can be targeted based on the product that is advertised.

  12. Leveraging CosmoQuest: Quantitative Analysis of Audience Interests and Behaviors

    Science.gov (United States)

    Buxner, S.; Gay, P.; Bakerman, M. N.; Graziano, N.; Murph, S.; Reiheld, A.

    2017-12-01

    Online science education projects have the potential to reach larger audiences than any other form of public engagement. For this potential to be realized, educators and communicators must get their message heard above the roar of competing content - the news, memes, games, and gossip that dominate online spaces. Once heard, projects must further inspire engagement, and that engagement needs to be meaningful so that it motivates and supports learning. The CosmoQuest project, launched in 2012, has been collecting data on what factors trigger engagement, and how social media in particular can be used to learn about audiences interests, and measure what kinds of messages trigger interaction. This study examines the interplay between social media frequency and messaging, and user engagement in educational content and citizen science. It further data mines Twitter to directly measure the interests of people who follow CosmoQuest on social media. This information will allow us to effectively recruit new people from space science adjacent interests, and to effectively engage them through research validated strategies.

  13. Toward a Political Economy of ‘Audience Labour’ in the Digital Era

    Directory of Open Access Journals (Sweden)

    Brice Nixon

    2014-09-01

    Full Text Available This article contributes to a political economic theory centred on the concept of “audience labour”. First, the previous use of the concept of audience labour is briefly traced and the process of rethinking the concept as the basis of a political economic theory is begun. Second, a theory of the audience labour process is developed, drawing on previous theories of audience activities of cultural consumption as productive activities of signification and adapting Marx’s theory of the human labour process to the audience labour process. Third, a political economy of audience labour is outlined. As a theory of the basic processes through which communicative capital can control and extract value from audience labour, it describes the exploitation of audience labour and accumulation of communicative capital through distribution relationships of rent and interest. Finally, the continuing centrality of audience labour exploitation in the digital era is discussed.

  14. Climate change communication through networks and partnerships: A successful model of engaging and educating non-specialist audience in India

    Science.gov (United States)

    Choudhary, S.; Nayak, R.; Gore, A.

    2013-12-01

    There is an overwhelming international scientific consensus on climate change; however, the global community still lacks the resolve to implement meaningful solutions. No meaningful solutions can be found without educating and engaging non-scientific community in addressing the climate change. With more than 41 percent of world's population falling under 10-34 years age group, the future citizens, inspiring them is a great challenge for the climate scientists. In order to educate the youth and students in India, a model program named 'Climeducate' was created with the help of scientists in Indian Polar Research Network (IPRN), trained climate leaders in ';The Climate Reality Project', and a local organization (Planature Consultancy Services). This model was developed keeping in mind the obstacles that may be faced in reaching out to non-specialist audiences in different parts of India. The identified obstacles were 1- making such a presentation that could reveal the truth about the climate crisis in a way that ignites the moral courage in non-specialist audience 2- lack of funding for travel and boarding expenses of a climate communicator, 3- language barrier in educating local audiences, 4- logistical arrangements at the venue. In this presentation we will share how all the four obstacles were overcome. Audiences were also given short questionnaires before and after the presentation. Remarkable changes in the pattern of answers, data would be shared in the presentation, were observed between the two questionnaires. More importantly, a significant difference in audience engagement was observed comparing a presentation that integrated scientific data with audiovisuals prepared by The Climate Reality Project Chairman, Al Gore (also Former US Vice President) and the other using simple PowerPoint slides. With the success of this program which was implemented among 500 audiences in the eastern India, we aim to replicate this program soon in other parts of India. This

  15. RECORDS REACHING RECORDING DATA TECHNOLOGIES

    Directory of Open Access Journals (Sweden)

    G. W. L. Gresik

    2013-07-01

    Full Text Available The goal of RECORDS (Reaching Recording Data Technologies is the digital capturing of buildings and cultural heritage objects in hard-to-reach areas and the combination of data. It is achieved by using a modified crane from film industry, which is able to carry different measuring systems. The low-vibration measurement should be guaranteed by a gyroscopic controlled advice that has been , developed for the project. The data were achieved by using digital photography, UV-fluorescence photography, infrared reflectography, infrared thermography and shearography. Also a terrestrial 3D laser scanner and a light stripe topography scanner have been used The combination of the recorded data should ensure a complementary analysis of monuments and buildings.

  16. Records Reaching Recording Data Technologies

    Science.gov (United States)

    Gresik, G. W. L.; Siebe, S.; Drewello, R.

    2013-07-01

    The goal of RECORDS (Reaching Recording Data Technologies) is the digital capturing of buildings and cultural heritage objects in hard-to-reach areas and the combination of data. It is achieved by using a modified crane from film industry, which is able to carry different measuring systems. The low-vibration measurement should be guaranteed by a gyroscopic controlled advice that has been , developed for the project. The data were achieved by using digital photography, UV-fluorescence photography, infrared reflectography, infrared thermography and shearography. Also a terrestrial 3D laser scanner and a light stripe topography scanner have been used The combination of the recorded data should ensure a complementary analysis of monuments and buildings.

  17. Effects of target location and uncertainty on reaching movements in standing position Los efectos de la ubicación de la diana y la incertidumbre en los movimientos de alcance en la posición vertical Efeitos da localização do alvo e da incerteza em movimentos de alcance na postura ereta

    Directory of Open Access Journals (Sweden)

    Luiz de França Bahia Loureiro Junior

    2012-09-01

    Full Text Available The effects of target location and uncertainty of target position on reaching movements while standing were investigated. Ten healthy, right-handed adults stood facing a 17'' touchscreen. They were instructed to press with their right index fingertip a push bottom and touch the center of the target displayed on the screen after it was lighted on, moving quickly their arm. The target was shown either ipsi- or contralateral to the right arm and either in a certain or uncertain position. Reaction time (RT, movement time (MT, and radial error (RE were assessed. Results revealed shorter RT (≈ 35 ms and smaller RE (≈ 0.19 cm for certain than for uncertain condition and slightly longer RT (≈ 8 ms and MT (≈ 18 ms for reaches towards the contralateral target. In conclusion, the findings of this study showing the effect of uncertainty of target location as well as target position are also applied to arm reaching in standing position.Los efectos de la ubicación de la diana y la incertidumbre acerca de la posición de la diana en los movimientos de alcance fueron investigados. Diez adultos sanos y diestros estaban frente a una pantalla táctil de 17''. Se les instruyó para presionar un interruptor con el dedo índice derecho y tocar el centro de la diana que aparece en la pantalla después de haber sido iluminado, moviéndo rápidamente su miembro superior. La diana fue mostrada ya sea ipsi o contralateralmente y los participantes tenían o no certidumbre sobre la posición de la misma. El tiempo de reacción (TR, el tiempo de movimiento (TM, y el error radial (ER fueron evaluados. Los resultados revelaron ser más cortos TR (≈ 35 ms y RE menor (≈ 0,19cm en la condición de certeza y mayores TR (≈ 8 ms y TM (≈ 18 ms en los movimientos hacia la meta contralateral. En conclusión, los hallazgos de este estudio que muestra los efectos de la incertidumbre de la ubicación de la diana, así como la posición de la diana se aplican también a

  18. Studying Rhetorical Audiences – a Call for Qualitative Reception Studies in Argumentation and Rhetoric

    Directory of Open Access Journals (Sweden)

    Jens Elmelund Kjeldsen

    2016-07-01

    Full Text Available In rhetoric and argumentation research studies of empirical audiences are rare. Most studies are speaker- or text focussed. However, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. Therefore, this paper argues that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, we should give more attention to empirical explorations of actual audiences and users.

  19. Bringing the Great American Eclipse of 2017 to Audiences across the Nation

    Science.gov (United States)

    Young, C. A.; Mayo, L.; Cline, T. D.; Ng, C.; Stephenson, B. E.

    2015-12-01

    The August 21, 2017 eclipse across America will be seen by an estimated 500 million people from northern Canada to South America as well as parts of western Europe and Africa. Through This "Great American Eclipse" NASA in partnership with Google, the American Parks Network, American Astronomical Society, the Astronomical League, and numerous other science, education, outreach, and public communications groups and organizations will develop the approaches, resources, partnerships, and technology applications necessary to bring the excitement and the science of the August 21st, 2017 total solar eclipse across America to formal and informal audiences in the US and around the world. This effort will be supported by the highly visible and successful Sun Earth Days program and will be the main theme for Sun-Earth Days 2017.This presentation will discuss NASA's education and communication plans for the eclipse and will detail a number of specific programs and partnerships being leveraged to enhance our reach and impact.

  20. Collaboration potentials in micro and macro politics of audience creativity

    DEFF Research Database (Denmark)

    Brites, Maria José; Chimirri, Niklas Alexander; Amaral, Inês

    2017-01-01

    In our stakeholder consultation following up on trends concerning the micro and macropolitics of audience action, we explore the potential impact of audiences’ micro-participation and connection to macro-actions. We address this issue taking into consideration intrinsic continuities and discontin...... and discontinuities between academia and the stakeholders’ perspectives. Our findings continue to emphasise the • (dis)connections between micro and macro actions • a technological appeal for action • collaboration potentials between academia and other stakeholders.......In our stakeholder consultation following up on trends concerning the micro and macropolitics of audience action, we explore the potential impact of audiences’ micro-participation and connection to macro-actions. We address this issue taking into consideration intrinsic continuities...

  1. The Audiences in View of the Changes in Cyber Journalism

    Directory of Open Access Journals (Sweden)

    Dr. José Ignacio Armentia Vizuete

    2006-01-01

    Full Text Available Newspaper in Internet have suffered in the last years a series of changes, in the way towards the acquisition of some own characteristics differentiated with regard to the printed dailys. This evolution also has had his reflex in the audiences. Today Internet isn’t an elitist product and is available for the majority of the population. Nevertheless, the way of measuring the above mentioned audiences constitutes one of the hanging questions for the cybermedia, unlike what it happens in other three big informative supports: press, radio and television, where measurements of reference for each one of the supports exist. As it is exposed in this article, we have a great disparity between the data and methods of measurement of organisms and companies like EGM, OJD, Alexa and others, on the Internet. This text is based on a research about the evolution of the cyberjournalism in Spain financed by the University of the Basque Country.

  2. Using Social Media Sentiment Analysis to Understand Audiences

    DEFF Research Database (Denmark)

    McGuire, Mark; Kampf, Constance Elizabeth

    2015-01-01

    approach for contextually understanding social media posts. The human interaction step in ad-hoc corpus analysis is central to this methodology as it provides a means to ask critical questions of the content curated through the ad-hoc corpus directly. Results of ad-hoc corpus analysis from this critical......Social media communication is changing the opportunities for technical communicators to really understand audiences when these audiences are active about issues on social media platforms. Through applying ad-hoc corpus building processes to create word lists relevant to specific organizational...... projects, technical communicators can listen to their external users and identify areas of importance with greater accuracy. While other methods of sentiment analysis look for a solution that leads to artificial intelligence in the program, this paper identifies the present needs of a human interaction...

  3. The Affective Audience in Professional E-sport

    DEFF Research Database (Denmark)

    Gommesen, Niels Jørgen

    2012-01-01

    This master’s thesis investigates the members of the audience in professional e-sport. Through a wide range of examples it shows that players, spectators and various nonhuman actors are nested together in assemblages. It states that human-nonhuman actors in ‘co-creation’ constitute the game play...... and consumers of the game play. My ethnographic studies draw from a multifaceted approach counting visual ethnography, participant observations and interviews of 35 dedicated spectators and fans, situated at two professional e-sports competitions, the largest digital festival in the world, Dreamhack in Sweden......, and the Intel Extreme Masters - The World Championships in Germany. I conclude that people in the audience, are sharing their experiences not only with one another, but also with the players, as they actively embody themselves in the game playing event. Throughout this work I exemplify that spectators are often...

  4. Active audiencies and journalism: Involved citizens or motivated consumers?

    OpenAIRE

    Masip, Pere; Guallar, Javier; Peralta, Miquel; Ruiz-Caballero, Carlos; Suau, Jaume

    2015-01-01

    Audience participation, in any of its forms and names (public journalism, citizen journalism, participatory journalism, UGC), appears to revitalise democracy, thanks to the opportunities for public debate opened up by information and communications technology. On the other hand, however, there are many authors who question whether interactive technologies really encourage democracy or the market, empower the citizen or strengthen the consumer. In this context, we still have little information...

  5. Active audiences and journalism: Involved citizens or motivated consumers?

    OpenAIRE

    Masip, Pere; Guallar, Javier; Peralta, Miquel; Ruiz, Carles; Suau, Jaume

    2015-01-01

    Audience participation, in any of its forms and names (public journalism, citizen journalism, participatory journalism, UGC), appears to revitalise democracy, thanks to the opportunities for public debate opened up by information and communications technology. On the other hand, however, there are many authors who question whether interactive technologies really encourage democracy or the market, empower the citizen or strengthen the consumer. In this context, we still have little information...

  6. Food in film : a study on audience reception

    OpenAIRE

    Civelek, Ece Simin

    2012-01-01

    Ankara : The Department of Communication and Design, İhsan Doğramacı Bilkent University, 2012. Thesis (Master's) -- Bilkent University, 2012. Includes bibliographical references leaves 140-149. This study intends to analyze audience reception of foodstuff and related practices in films. In the study foodstuff and related practices are taken into consideration as a powerful semiotic system and in that respect are evaluated as an important property of filmic narration. Study e...

  7. UNDERSTANDING OUR AUDIENCE: MESSAGES FROM CONCEPT TO COMPLETION

    OpenAIRE

    Tharwat EL-Sakran

    2018-01-01

    The United Arab Emirates (UAE) is a business hub for a great number of multinational and international companies that conduct daily communication activities in English, which has made efficient and audience sensitive written communication an essential requirement in today’s workplace. With computer-mediated communication (CMC) taking over face-to-face communication, this has created an essential need for students to learn efficient and appropriate communication styles pertinent to communicati...

  8. Audience Perception of Effective Communication in Nigerian Paintings

    Directory of Open Access Journals (Sweden)

    Johnson Adelani Abodunrin

    2017-01-01

    Full Text Available Artists in Nigeria perceived effective communication differently irrespective of the socio-economic status.Communication effectiveness depends largely on the understanding of the message being passed between a sender and a receiver. Painting has been used over time to express emotion and feeling to the perceiving audience. The study is audience’s perception of communication in Nigeria painting and how it varies with the socio-economic characteristics such as age, education, gender, and being professional artist or art lovers. Questionnaires were distributed and administered to examine how the status of the art audience makes or mars effective communication in painting. The inferential statistics that were employed include “chi-square test” to test the relationship between different variables. The data were taken in ordinal form using Likert’s scale, and transformed into interval data. This was done by attaching statistical weights to the responses in the order of importance which were summed up for the parametric testing. Findings show that gender factor has nothing to do with the understanding of paintings. Also, the level of education obtained by the audience does not have much to do with understanding of contemporary Nigerian painting but a better exposure to the issue concerning the stylistic development of Nigerian painting. Art practitioners must adequately be guided on stylistic trend in painting, art education should be more intensified in educational curriculum in Nigeria. The paper concludes that audience requires a better exposure to the issues concerning the stylistic development of Nigerian painting for effective communication to take place.

  9. Rapid Automatic Motor Encoding of Competing Reach Options

    Directory of Open Access Journals (Sweden)

    Jason P. Gallivan

    2017-02-01

    Full Text Available Mounting neural evidence suggests that, in situations in which there are multiple potential targets for action, the brain prepares, in parallel, competing movements associated with these targets, prior to implementing one of them. Central to this interpretation is the idea that competing viewed targets, prior to selection, are rapidly and automatically transformed into corresponding motor representations. Here, by applying target-specific, gradual visuomotor rotations and dissociating, unbeknownst to participants, the visual direction of potential targets from the direction of the movements required to reach the same targets, we provide direct evidence for this provocative idea. Our results offer strong empirical support for theories suggesting that competing action options are automatically represented in terms of the movements required to attain them. The rapid motor encoding of potential targets may support the fast optimization of motor costs under conditions of target uncertainty and allow the motor system to inform decisions about target selection.

  10. Three Italian practitioners seeking a more popular audience for Shakespeare

    Directory of Open Access Journals (Sweden)

    Margaret Rose

    2017-11-01

    Full Text Available My contribution, "Seeking a More Popular Audience for Shakespeare in Italy", starts by pinpointing the differences between Italy and the UK in the history of the staging of Shakespeare's plays and goes on to provide a brief account of the evolution of Shakespeare productions in Italy from the 1950s until the present. In the aftermath of World War Two, the so-called critical direction (regia critica introduced a very different approach to the staging of Shakespeare. Directors, such a Giorgio Strehler and Luigi Squarzina, by commissioning new Italian translations that were philologically close to the originals, put the complete plays onstage, often for the first time. In a long career at Milan's Piccolo Teatro, spanning from the late 1940s until his death in 1997, Strehler succeeded in attracting a more mixed audience for Shakespeare than ever before. In the new millennium, his aims have been taken further by more recent practitioners. The final part of the contribution focuses on three contemporary Italian directors, Marco Ghelardi, Riccardo Mallus and Massimo Navone, who seek to bring Shakespeare to more popular audiences. In a bid to energise the Bard's work, they deploy strategies, such as reducing and rewriting the play, interactive staging techniques and tend to choose site specific venues rather than regular theatres.

  11. REACH and nanomaterials: current status

    International Nuclear Information System (INIS)

    Alessandrelli, Maria; Di Prospero Fanghella, Paola; Polci, Maria Letizia; Castelli, Stefano; Pettirossi, Flavio

    2015-01-01

    New challenges for regulators are emerging about a specific assessment and appropriate management of the potential risks of nanomaterials. In the framework of European legislation on chemicals, Regulation (EC) No. 1907/2006 REACH aims to ensure the safety of human health and the environment through the collection of information on the physico-chemical characteristics of the substances and on their profile (eco) toxicological and the identification of appropriate risk management linked to 'exposure to these substances without impeding scientific progress and the competitiveness of industry. In order to cover the current shortage of information on the safety of nanomaterials and tackle the acknowledged legal vacuum, are being a rich activities, carried out both by regulators both by stake holders, and discussions on the proposals for adapting the European regulatory framework for chemicals . The European Commission is geared to strengthen the REACH Regulation by means of updates of its annexes. The importance of responding to the regulatory requirements has highlighted the need for cooperation between European organizations, scientists and industries to promote and ensure the safe use of nanomaterials. [it

  12. LAIX-score : a design framework for live audience interaction management systems

    OpenAIRE

    Kuikkaniemi, Kai

    2017-01-01

    This study focuses on computer-supported live audience interaction. In conventional lectures audience interacts explicitly with the performer for example by waving hand and asking question directly or clapping hands. For decades, non digital audience response systems have enabled simple multiple option audience interaction patterns. Modern mobile personal computing devices, digital projectors, wireless networks and real time software platforms enable creation of new kinds of interaction patte...

  13. Training on Transport Security of Nuclear/Radioactive Materials for Key Audiences

    Energy Technology Data Exchange (ETDEWEB)

    Pope, Ronald; Liu, Yung; Shuler, J.M.

    2016-01-01

    development of the relevant teaching materials for the course have largely been completed, tailoring the course for targeted audiences becomes a relatively easy task, requiring less effort and providing more flexibility for both the lecturers and future participants. One-day or two-day courses with focus specifically on the U.S. transport security requirements can be delivered, at locations away from Argonne, by one or two principal lecturers to targeted audiences such as regulators, shippers, carriers, state and local law enforcement personnel, and emergency responders. This paper will highlight the lessons learned in hosting previous one-week courses and discuss the development of options for detailed and/or customized courses/workshops for targeted key audiences.

  14. Effects of ethnic targeting on the perceived effectiveness of cancer prevention messages among latinas and non-latina white women.

    Science.gov (United States)

    Ramírez, A Susana

    2013-01-01

    In general, efforts to target Latinos are made through Spanish-language messages, yet 75% of U.S. Latinos are bilingual or English dominant. Acculturation (adapting mainstream traits) is associated with increased lifestyle-related risk behaviors. Latinos maintain cultural traits and ethnic identification even as they appear to acculturate (e.g., through language). This raises questions about how to communicate health information to more-acculturated Latinos who are not reached by traditional Spanish outreach yet may not identify with general-market messages. This study tested the relative efficacy of English-language messages targeted to Latinas, compared with general-market messages, among highly acculturated Latina women and non-Latina White women. In this pair of online experiments, Latinas (n = 715) and non-Latina White women (n = 704) rated the perceived effectiveness of general-market versus Latina-targeted Pap smear and mammogram public service announcements. In 1 of 2 experiments ethnically targeted messages were rated relatively more effective for the intended audience and equally effective for the general audience. The author discusses implications for how campaigns reach U.S. Latinos across the acculturation spectrum.

  15. The entry to Kolarac foundation: Cultural activity and music audience

    Directory of Open Access Journals (Sweden)

    Hadžibulić Sabina

    2016-01-01

    Full Text Available The Foundation of Ilija Milosavljević Kolarac (also known as Kolarac Foundation; in Serbian: Kolarčeva zadužbina was established simultaneously with the development of the most important modern cultural institutions in Serbia in the 19th century. The quality and diversity of the program, the ability to recognize important topics in the current time, as well as preservation of the old and encouragement of new ideas in almost all domains of art and science have contributed to its unquestionable reputation throughout the region. However, there have been no significant academic attempts to approach its work analytically and, in particular, its audience. The aim of this paper is to give an overview of the work of Kolarac Foundation by presenting the origin and history of the institution, followed by an analysis of the program of all its activities in the first ten seasons of the new millennium. The central part of the paper is an analysis of its cultural activity in the given period. Finally, by using empirical data, the music audence of Great Hall (Velika Dvorana of Kolarac Foundation is profiled through its basic socio-demographic characteristics and music practices. The music audience mainly consisted of women, highly educated professionals with a high material standard. The share of the oldest and those from 21 to 30 years old is the highest and, at the same time, equal. This audience is authentically fond of music, with no exceptions at all. Its members listen to music on everyday basis, and they were attending concerts in the year before the investigation. They find music to be an inevitable part of their lives, and cannot imagine emotional expression or making friendships without it. Finally, they sincerely like coming to Kolarac Foundation since they find it to be a place that has all the positive treats of a good cultural institution.

  16. Public speaking in virtual reality: Audience design and speaker experiences

    OpenAIRE

    Kang, N.

    2016-01-01

    Whether we are talking about our research at a conference, making a speech at a friend’s wedding, or presenting a proposal in a businessmeeting,we have to speak in public from time to time. How well we deliver a presentation affects the way people think about us and our message. To deliver a well-received speech, preparation is necessary. Among various speech preparation activities, practicing with an audience is regarded as an effective way for enhancing speech performance. However, it is of...

  17. Reaching for the red planet

    Science.gov (United States)

    David, L

    1996-05-01

    The distant shores of Mars were reached by numerous U.S. and Russian spacecraft throughout the 1960s to mid 1970s. Nearly 20 years have passed since those successful missions which orbited and landed on the Martian surface. Two Soviet probes headed for the planet in July, 1988, but later failed. In August 1993, the U.S. Mars Observer suddenly went silent just three days before it was to enter orbit around the planet and was never heard from again. In late 1996, there will be renewed activity on the launch pads with three probes departing for the red planet: 1) The U.S. Mars Global Surveyor will be launched in November on a Delta II rocket and will orbit the planet for global mapping purposes; 2) Russia's Mars '96 mission, scheduled to fly in November on a Proton launcher, consists of an orbiter, two small stations which will land on the Martian surface, and two penetrators that will plow into the terrain; and finally, 3) a U.S. Discovery-class spacecraft, the Mars Pathfinder, has a December launch date atop a Delta II booster. The mission features a lander and a microrover that will travel short distances over Martian territory. These missions usher in a new phase of Mars exploration, setting the stage for an unprecedented volley of spacecraft that will orbit around, land on, drive across, and perhaps fly at low altitudes over the planet.

  18. Metasurface holograms reaching 80% efficiency.

    Science.gov (United States)

    Zheng, Guoxing; Mühlenbernd, Holger; Kenney, Mitchell; Li, Guixin; Zentgraf, Thomas; Zhang, Shuang

    2015-04-01

    Surfaces covered by ultrathin plasmonic structures--so-called metasurfaces--have recently been shown to be capable of completely controlling the phase of light, representing a new paradigm for the design of innovative optical elements such as ultrathin flat lenses, directional couplers for surface plasmon polaritons and wave plate vortex beam generation. Among the various types of metasurfaces, geometric metasurfaces, which consist of an array of plasmonic nanorods with spatially varying orientations, have shown superior phase control due to the geometric nature of their phase profile. Metasurfaces have recently been used to make computer-generated holograms, but the hologram efficiency remained too low at visible wavelengths for practical purposes. Here, we report the design and realization of a geometric metasurface hologram reaching diffraction efficiencies of 80% at 825 nm and a broad bandwidth between 630 nm and 1,050 nm. The 16-level-phase computer-generated hologram demonstrated here combines the advantages of a geometric metasurface for the superior control of the phase profile and of reflectarrays for achieving high polarization conversion efficiency. Specifically, the design of the hologram integrates a ground metal plane with a geometric metasurface that enhances the conversion efficiency between the two circular polarization states, leading to high diffraction efficiency without complicating the fabrication process. Because of these advantages, our strategy could be viable for various practical holographic applications.

  19. Applying the principles of adult learning to the teaching of psychopharmacology: audience response systems.

    Science.gov (United States)

    Stahl, Stephen M; Davis, Richard L

    2009-08-01

    Medical presentations can be enhanced by systematically collecting audience feedback. This is readily accomplished with polling systems, called audience response systems. Several systems are now available that are small, inexpensive, and can be readily integrated into standard powerpoint presentations without the need for a technician. Use of audience response systems has several advantages. These include improving attentiveness, increasing learning, polling anonymously, tracking individual and group responses, gauging audience understanding, adding interactivity and fun, and evaluating both participant learning and instructor teaching. Tips for how to write questions for audience response systems are also included.

  20. Astronomy Outreach for Large, Unique, and Unusual Audiences

    Science.gov (United States)

    Lubowich, Donald

    2015-08-01

    My successful outreach program venues include: outdoor concerts and festivals; the US National Mall; churches, synagogues, seminaries, or clergy conferences; the Ronald McDonald Houses of Long Island and Chicago; the Winthrop U. Hospital Children’s Medical Center the Fresh Air Fund summer camps (low-income and special needs); a Halloween star party (costumed kids look through telescopes); a Super Bowl Star Party (targeting women); Science Festivals (World, NYC; Princeton U.; the USA Science and Engineering Festival); and the NYC Columbus Day Parade. Information was also provided about local science museums, citizen science projects, astronomy educational sites, and astronomy clubs to encourage lifelong learning. In 2010 I created Astronomy Festival on the National Mall (co-sponsored by the White House Office of Science and Technology Policy) with the participation of astronomy clubs, scientific institutions and with Tyco Brahe, Johannes Kepler, and Caroline Herschel making guest appearances. My programs include solar, optical, and radio telescope observations, hands-on activities, a live image projection system; large outdoor posters and banners; videos; hands-on activities, and edible astronomy demonstrations.My NASA-funded Music and Astronomy Under the Stars (MAUS) program (60 events 2009 - 2013) reached 50,000 music lovers at local parks and the Central Park Jazz, Newport Folk, Ravinia, or Tanglewood Music Festivals with classical, folk, pop/rock, opera, Caribbean, or county-western concerts assisted by astronomy clubs. Yo-Yo-Ma, the Chicago and Boston Symphony Orchestras, Ravi Coltrane, Esperanza Spalding, Phish, Blood Sweat and Tears, Deep Purple, Tony Orlando, and Wilco performed at these events. MAUS reached underserved groups and attracted large crowds. Young kids participated in this family learning experience - often the first time they looked through a telescope. While < 50% of the participants took part in a science activity in the past year, they

  1. Effective Engagement of Hostile Audiences on Climate Change

    Science.gov (United States)

    Denning, A.

    2011-12-01

    In 2010 and 2011, I gave invited presentations of mainstream climate science to large conferences dismissive of climate change organized by the HEartland Institute. In this presentation I review some of the common objections raised by such audiences and outline effective strategies to rebut them in public venues or the media. Respectful engagement on a human level is much more effective than appeals from authority, scientific consensus, or numerical models. Starting from a base of agreement on basic facts helps establish a basis of trust, which is then nurtured through personal anecdotes and humor. The basic science of climate change is presented in a non-confrontational way with frequent use of examples from everyday life to explain physical principles. Although a hard core of hostile individuals may not be swayed by such an approach, my experience was that this type of engagement can be very effective with ordinary people. I strongly encourage more climate scientists to work with public audiences and the media.

  2. Media Text and Audiences: Discursive Constructions of Fandom

    Directory of Open Access Journals (Sweden)

    Helena Popović

    2011-12-01

    Full Text Available This paper presents the research findings obtained from a research project investigating media audiences and their reception of a cult-television (Cult TV text, namely Da Ali G Show. The audience research comprises 18 semi-structured interviews conducted in London (the United Kingdom and in Zagreb (Croatia aimed at establishing how fandom is discursively constructed. The analysis of the interpretive community in two distinct socio-cultural contexts showed that there were more similarities than differences overall. The practices engaged in by the interviewees mostly involved making a conscious effort to regularly watch the primary text as well as to show an interest in the future work of the author. The research showed that interviewees typically engaged in a type of ‘moderate’ fandom, whilst strong emotional attachments were seen as negative, as was intrusiveness into people’s privacy. This indicates a split between the signifier and the signified: the term ‘fan’ was readily adopted by interviewees in describing their relationship to the text; however, the meaning was negotiated and carefully constructed so as to disassociate oneself from the extreme, passionate, irrational connotation that the etymology of the term carries.

  3. Social facilitation of cognition in rhesus monkeys: audience vs. coaction

    Directory of Open Access Journals (Sweden)

    Amélie J. Reynaud

    2015-12-01

    Full Text Available Social psychology has long established that the mere presence of a conspecific, be it an active co-performer (coaction effect, or a passive spectator (audience effect changes behavior in humans. Yet, the process mediating this fundamental social influence has so far eluded us. Brain research and its nonhuman primate animal model, the rhesus macaque, could shed new light on this long debated issue. For this approach to be fruitful, however, we need to improve our patchy knowledge about social presence influence in rhesus macaques. Here, seven adults (two dyads and one triad performed a simple cognitive task consisting in touching images to obtain food treats, alone versus in presence of a co-performer or a spectator. As in humans, audience sufficed to enhance performance to the same magnitude as coaction. Effect sizes were however 4 times larger than those typically reported in humans in similar tasks. Both findings are an encouragement to pursue brain and behavior research in the rhesus macaque to help solve the riddle of social facilitation mechanisms.

  4. Captivating Broad Audiences with an Internet-connected Ocean

    Science.gov (United States)

    Moran, K.; Elliott, L.; Gervais, F.; Juniper, K.; Owens, D.; Pirenne, B.

    2012-12-01

    NEPTUNE Canada, a network of Ocean Networks Canada and the first deep water cabled ocean observatory, began operations in December 2009. Located offshore Canada's west coast, the network streams data from passive, active, and interactive sensors positioned at five nodes along its 800 km long looped cable to the Internet. This technically advanced system includes a sophisticated data management and archiving system, which enables the collection of real-time physical, chemical, geological, and biological oceanographic data, including video, at resolutions relevant for furthering our understanding of the dynamics of the earth-ocean system. Scientists in Canada and around the world comprise the primary audience for these data, but NEPTUNE Canada is also serving these data to broader audiences including K-16 students and teachers, informal educators, citizen scientists, the press, and the public. Here we present our engagement tools, approaches, and experiences including electronic books, personal phone apps, Internet-served video, social media, mini-observatory systems, print media, live broadcasting from sea, and a citizen scientist portal.NEPTUNE Canada's ibook available on Apple's iBook store.

  5. Interface of Linguistic and Visual Information During Audience Design.

    Science.gov (United States)

    Fukumura, Kumiko

    2015-08-01

    Evidence suggests that speakers can take account of the addressee's needs when referring. However, what representations drive the speaker's audience design has been less clear. This study aims to go beyond previous studies by investigating the interplay between the visual and linguistic context during audience design. Speakers repeated subordinate descriptions (e.g., firefighter) given in the prior linguistic context less and used basic-level descriptions (e.g., man) more when the addressee did not hear the linguistic context than when s/he did. But crucially, this effect happened only when the referent lacked the visual attributes associated with the expressions (e.g., the referent was in plain clothes rather than in a firefighter uniform), so there was no other contextual cue available for the identification of the referent. This suggests that speakers flexibly use different contextual cues to help their addressee map the referring expression onto the intended referent. In addition, speakers used fewer pronouns when the addressee did not hear the linguistic antecedent than when s/he did. This suggests that although speakers may be egocentric during anaphoric reference (Fukumura & Van Gompel, 2012), they can cooperatively avoid pronouns when the linguistic antecedents were not shared with their addressee during initial reference. © 2014 Cognitive Science Society, Inc.

  6. Making Sense of Shakespeare: a Cultural Icon for Contemporary Audiences

    Directory of Open Access Journals (Sweden)

    Michael Olsson

    2013-11-01

    Full Text Available The works of William Shakespeare are more popular in the 21st century than ever before, Why are theatre and audiences around the globe still drawn to his work? How do they make sense of these texts in ways that resonate with their cosmopolitan, contemporary audiences? This article uses the findings of a study interviewing 35 theatre professionals in Canada, Finland and the United Kingdom to explore these issues. Theoretically and methodologically, it is a bricollage, drawing on a range of approaches including Foucault’s discourse analysis, Hobsbawm’s invented traditions and Dervin’s Sense-Making to understand participants sense-making as an affective, embodied social practice. It argues that attempting to understand the significance of a major cultural icon such as Shakespeare in contemporary cosmopolitan civil society needs to recognise the many meanings, roles and significances that surround him and that this complexity makes it unlikely that any one theoretical lens will prove adequate on its own. DOI: http://dx.doi.org/10.5130/ccs.v5i3.3640

  7. Engaging the audience: developing presentation skills in science students.

    Science.gov (United States)

    Stuart, Ann E

    2013-01-01

    This article describes a graduate class in presentation skills ("PClass") as a model for how a class with similar objectives, expectations and culture might be mounted for undergraduates. The required class is given for students in neuroscience and physiology programs at the University of North Carolina at Chapel Hill; I describe the class in the years I led it, from 2003-2012. The class structure centered on peer rehearsal, critiquing of PowerPoint, and chalk talks by the students; video-recording of student talks for later review by the student with the instructor; and presentation of polished talks in a formal setting. A different faculty visitor to the class each week gave the students a variety of perspectives. The students also gained insight into their own evolving skills by discussing the strengths and weaknesses of seminars given by visitors to the campus. A unique feature of the class was collaboration with a professional actor from the University's Department of Dramatic Arts, who helped the students develop techniques for keeping the attention of an audience, for speaking with confidence, and for controlling nervousness. The undergraduate campus would be expected to lend itself to this sort of interdisciplinary faculty cooperation. In addition, students worked on becoming adept at designing and presenting posters, introducing speakers graciously and taking charge of the speaker's question session, and speaking to a lay audience.

  8. Science and Faith: Discussing Astronomy Research with Religious Audiences

    Science.gov (United States)

    Koekemoer, Anton M.

    2006-12-01

    An important component of our outreach as research astronomers involves interaction with the religious community. From my personal perspective, being an active research astronomer who is also a practicing Christian, I am sometimes invited to present the latest astronomical research to church audiences and other religious groups; belonging to both communities thereby provides a valuable means of contributing to the dialogue between science and religion. These opportunities can be used to explain that science and religion are not necessarily in conflict but can be considered to be quite complementary. For instance, an important aspect of religion deals with the purpose of our existence, while science is more focussed on providing physical explanations for what we observe in the world, using a well-defined scientific process. Hence, religious believers need not necessarily abandon their faith in order to accept mainstream scientific research; these address very different and complementary aspects of our existence. Recent ideas such as Intelligent Design attempt to address the scientific method, but do not address the ultimate religious question of purpose and do not contribute towards reconciling science and religion in this sense. Ultimately, every individual arrives at their own understanding of this rather complex interplay; I will present some personal reflections on general approaches for discussing mainstream astronomical research with religious audiences, aimed at helping to advance the dialogue between religion and science in general.

  9. Small Influence of Performing from Memory on Audience Evaluation

    Directory of Open Access Journals (Sweden)

    Reinhard Kopiez

    2017-09-01

    Full Text Available This study investigates the influence of an actual music stand on the evaluation of a videotaped audio-visual solo instrumental performance. Previous research has provided evidence that the presence of a score or music stand (obstructing the audience's view of the performer might negatively influence the evaluation of the performance. However, due to methodological ambiguities, results in previous studies cannot be regarded as definitive. Thus, we conducted a replication study of Williamon (1999 with better control over confounding variables (e.g., varying levels of technical proficiency in different conditions. A violoncello player performed two pieces for solo instrument: once with a music stand on stage (pretending to play from score and once without. The level of technical proficiency was kept constant in both performance presentations by the use of a pre-recorded, well-rehearsed performance from memory. Audio tracks were synchronized with the performance movements in a playback paradigm. Based on the performance evaluations from a web-based experiment (N = 471 participants, we found a significant but small effect size for the main effect of performance presentation (with vs. without music stand (d = 0.23. We conclude that the audience's appreciation of a particular performance from memory might be based on factors other than the objective performance quality.

  10. Victor and Erika Webnovela: An Innovative Generation @ Audience Engagement Strategy for Prevention.

    Science.gov (United States)

    Andrade, Elizabeth L; Evans, W Douglas; Edberg, Marc C; Cleary, Sean D; Villalba, Ricardo; Batista, Idalina Cubilla

    2015-01-01

    Entertainment-education (E-E) approaches for young audiences continue to evolve in order to keep stride with younger generations' affinity for technology. E-E and novelas have been used with a wide variety of audiences in the United States, in particular hard-to-reach Latino populations, and have demonstrated effectiveness in disseminating culturally relevant prevention information for a wide variety of health-related risk factors and behaviors. This study discusses the formative research and active engagement of Latino youth living in Langley Park, Maryland, for the development and filming of an innovative 6-episode webnovela titled Victor and Erika (V&E). V&E is part of a larger branding strategy of the Adelante Positive Youth Development intervention that seeks to prevent substance abuse, sexual risk, and interpersonal violence among Latino youth; V&E is also an intervention component. The V&E webnovela is a dramatic portrayal of the lives of 2 immigrant Latino teenagers that also disseminates risk prevention messages. The storyline represents the turning the corner (to a better life) theme that underlies the Adelante intervention brand. Formative research was conducted for character development (n = 20) and creative development of the episodes (n = 14). Results of the formative research showed that youth recommended inclusion of the following topics in V&E episodes: sex, unintended pregnancy, fidelity, trust, family dynamics, immigration status, violence, school dropout, respect, home life, and poverty. Detailed character and episode descriptions are provided, and the implications of using the V&E series as a tool for in-person and online engagement of youth and the dissemination of prevention messages are also discussed.

  11. Is channel segmentation necessary to reach a multiethnic population with weight-related health promotion? An analysis of use and perception of communication channels.

    Science.gov (United States)

    Hartman, Marieke A; Nierkens, Vera; Cremer, Stephan W; Verhoeff, Arnoud; Stronks, Karien

    2015-01-01

    To explore similarities and differences in the use and perception of communication channels to access weight-related health promotion among women in three ethnic minority groups. The ultimate aim was to determine whether similar channels might reach ethnic minority women in general or whether segmentation to ethnic groups would be required. Eight ethnically homogeneous focus groups were conducted among 48 women of Ghanaian, Antillean/Aruban, or Afro-Surinamese background living in Amsterdam. Our questions concerned which communication channels they usually used to access weight-related health advice or information about programs and whose information they most valued. The content analysis of data was performed. The participants mentioned four channels - regular and traditional health care, general or ethnically specific media, multiethnic and ethnic gatherings, and interpersonal communication with peers in the Netherlands and with people in the home country. Ghanaian women emphasized ethnically specific channels (e.g., traditional health care, Ghanaian churches). They were comfortable with these channels and trusted them. They mentioned fewer general channels - mainly limited to health care - and if discussed, negative perceptions were expressed. Antillean women mentioned the use of ethnically specific channels (e.g., communication with Antilleans in the home country) on balance with general audience-oriented channels (e.g., regular health care). Perceptions were mixed. Surinamese participants discussed, in a positive manner, the use of general audience-oriented channels, while they said they did not use traditional health care or advice from Surinam. Local language proficiency, time resided in the Netherlands, and approaches and messages received seemed to explain channel use and perception. The predominant differences in channel use and perception among the ethnic groups indicate a need for channel segmentation to reach a multiethnic target group with weight

  12. Social marketing as a framework for recruitment: illustrations from the REACH study.

    Science.gov (United States)

    Nichols, Linda; Martindale-Adams, Jennifer; Burns, Robert; Coon, David; Ory, Marcia; Mahoney, Diane; Tarlow, Barbara; Burgio, Louis; Gallagher-Thompson, Dolores; Guy, Delois; Arguelles, Trinidad; Winter, Laraine

    2004-11-01

    Recruitment is often the most challenging aspect of research with older persons. Social marketing--applying marketing techniques to influence the behavior of target audiences to improve their welfare--can help researchers identify factors that influence recruitment. Illustrations of social marketing principles are provided from the Resources for Enhancing Alzheimer's Caregiver Health project, a national Alzheimer's caregivers study that targeted ethnic and racial minorities. Social marketing principles--the six Ps of participants, product, price, place, promotion, and partners--provide a theoretical framework for organizing and planning recruitment activities, including developing varying strategies to define the target audience (participants), develop the intervention (product), manage time and trouble (price), target the audience, improve accessibility (place), promote the study, and develop and work with partners. Strategies to enhance recruitment are often undertaken without a comprehensive plan. A social marketing plan provides a framework to map out the steps in recruitment that will be needed and to plan for allocations of time, staff, and resources.

  13. Targeting the right journal.

    Science.gov (United States)

    Piterman, L; McCall, L

    1999-07-01

    While research is scientific, publication is a mixture of science and political pragmatism. Targeting the right journal is influenced by the following factors: the discipline that best represents the subject; the purpose of the message; the audience who are to be recipients of the message; the realities of geographic parochialism; the desire of authors to maximise personal and professional opportunities. If the originally targeted journal rejects the article, authors should have alternative publication strategies that give them professional recognition without requiring them to compromise the message or their ethics.

  14. Statistical learning for predictive targeting in online advertising

    DEFF Research Database (Denmark)

    Fruergaard, Bjarne Ørum

    The focus in this thesis is investigation of machine learning methods with applications in computational advertising. Computational advertising is the broad discipline of building systems which can reach audiences browsing the Internet with targeted advertisements. At the core of such systems......, an international online advertising technology partner. This also means that the analyses and methods in this work are developed with particular use-cases within Adform in mind and thus need also to be applicable in Adform’s technology stack. This implies extra thought on scalability and performance...... application in real-time bidding ad exchanges, where each advertiser is given a chance to place bids for showing their ad while the page loads, and the winning bid gets to display their banner. The contributions of this thesis entail application of a hybrid model of explicit and latent features for learning...

  15. ALMA Telescope Reaches New Heights

    Science.gov (United States)

    2009-09-01

    ball at a distance of nine miles, and to keep their smooth reflecting surfaces accurate to less than the thickness of a human hair. Once the transporter reached the high plateau it carried the antenna to a concrete pad -- a docking station with connections for power and fiber optics -- and positioned it with an accuracy of a small fraction of an inch. The transporter is guided by a laser steering system and, just like some cars, also has ultrasonic collision detectors. These sensors ensure the safety of the state-of-the-art antennas as the transporter drives them across what will soon be a rather crowded plateau. Ultimately, ALMA will have at least 66 antennas distributed over about 200 pads, spread over distances of up to 11.5 miles and operating as a single, giant telescope. Even when ALMA is fully operational, the transporters will be used to move the antennas between pads to reconfigure the telescope for different kinds of observations. This first ALMA antenna at the high site will soon be joined by others, and the ALMA team looks forward to making their first observations from the Chajnantor plateau. They plan to link three antennas by early 2010, and to make the first scientific observations with ALMA in the second half of 2011. ALMA will help astronomers answer important questions about our cosmic origins. The telescope will observe the Universe using light with millimeter and submillimeter wavelengths, between infrared light and radio waves in the electromagnetic spectrum. Light at these wavelengths comes from some of the coldest, and from some of the most distant objects in the cosmos. These include cold clouds of gas and dust where new stars are being born, or remote galaxies towards the edge of the observable universe. The Universe is relatively unexplored at submillimeter wavelengths, as the telescopes need extremely dry atmospheric conditions, such as those at Chajnantor, and advanced detector technology. The Atacama Large Millimeter/submillimeter Array

  16. Increasing Enrollment by Better Serving Your Institution's Target Audiences through Benefit Segmentation.

    Science.gov (United States)

    Goodnow, Betsy

    The marketing technique of benefit segmentation may be effective in increasing enrollment in adult educational programs, according to a study at College of DuPage, Glen Ellyn, Illinois. The study was conducted to test applicability of benefit segmentation to enrollment generation. The measuring instrument used in this study--the course improvement…

  17. Storm-Related Carbon Monoxide Poisoning: An Investigation of Target Audience Knowledge and Risk Behaviors.

    Science.gov (United States)

    Damon, Scott A; Poehlman, Jon A; Rupert, Douglas J; Williams, Peyton N

    Carbon monoxide (CO) poisonings in the United States consistently occur when residents improperly use portable gasoline-powered generators and other tools following severe storms and power outages. However, protective behaviors-such as installing CO alarms and placing generators more than 20 feet away from indoor structures-can prevent these poisonings. This study identified knowledge, attitudes, and beliefs that lead consumers to adopt risk and protective behaviors for storm-related CO poisoning and post-storm generator use. Four focus groups (32 participants in total) were conducted with generator owners in winter and summer storm-prone areas to explore home safety, portable generator use, CO poisoning knowledge, and generator safety messages. Discussions were transcribed, and findings analyzed using an ordered meta-matrix approach. Although most generator owners were aware of CO poisoning, many were unsure what constitutes a safe location for generator operation and incorrectly stated that enclosed areas outside the home-such as attached garages, sheds, and covered porches-were safe. Convenience and access to appliances often dictated generator placement. Participants were receptive to installing CO alarms in their homes but were unsure where to place them. These findings suggest a deficit in understanding how to operate portable generators safely and a need to correct misconceptions around safe placement. In terms of behavioral price, the simple installation and maintenance of inexpensive CO alarms may be the most important strategy for ultimately protecting homes from both storm-related and other CO exposures.

  18. Assessment and Evaluation of the Utah Master Naturalist Program: Implications for Targeting Audiences

    Science.gov (United States)

    Larese-Casanova, Mark

    2011-01-01

    The Utah Master Naturalist Program trains citizens who provide education, outreach, and service to promote citizen stewardship of natural resources within their communities. In 2007-2008, the Watersheds module of the program was evaluated for program success, and participant knowledge was assessed. Assessment and evaluation results indicated that…

  19. Using Culturally Responsive Stories in Mathematics: Responses from the Target Audience

    Science.gov (United States)

    Corp, Amy

    2017-01-01

    This study examined how Black students responded to the utilization of culturally responsive stories in their mathematics class. All students in the two classes participated in mathematics lessons that began with an African American story (culturally responsive to this population), followed by mathematical discussion and concluded with solving…

  20. A Systematic Review of Smartphone Applications for Plastic Surgery Providers: Target Audience, Uses, and Cost.

    Science.gov (United States)

    Reusche, Ryan; Buchanan, Patrick J; Kozlow, Jeffrey H; Vercler, Christian J

    2016-01-01

    The growth and acceptance of smartphones among clinicians has been remarkable over the last decade. Over 87% of doctors use a smartphone or tablet capable of running third-party software known as applications (apps). In the field of plastic surgery, apps have been designed for personal practice development, education, clinical tools and guidelines, and entertainment. This study reviews the literature on apps related to plastic surgery and determines the number and types of apps available. A systematic review of the literature was performed to find articles written about plastic surgery applications. Queries were run in the Apple iPhone iOS App store and Google Play using the term "plastic surgery." Apps were reviewed for ratings, downloads, and cost. In addition, apps were categorized based on purpose. Categories include practice development, media/literature, clinical tool and guideline apps, or recreation. The literature search yielded 8 articles for review, 2 articles focused on categorizing apps and 6 articles focused on describing useful apps. Searching Apple's iTunes (iOS) store identified 273 and Google Play identified 250 apps related to plastic surgery; since 2013, a 62%, and 580% increase, respectively. The iOS store included practice development (46%), recreation (26%), media/literature (14%), and clinical tool and guideline (11%). Google Play store included recreation apps (44%), practice development (24%), clinical tools and guidelines (11%), and media and literature (9%). Apps related to the field of plastic surgery are increasing in prevalence. The content of these apps are variable, and the majority are intended for marketing and development of private practices. Apps linking to literature, texts, study materials, and clinical tools and guidelines are developed for both practicing plastic surgeons and surgical trainees. Finding "useful" apps takes time because searches are often complicated by a variety of apps.

  1. Target Audience of Live Opera Transmissions to Cinema Theatres from the Marketing Point of View

    Directory of Open Access Journals (Sweden)

    Radek Tahal

    2016-03-01

    Full Text Available Opera has a famous history and even the present-day repertoire in opera houses mostly consists of classical and well-known works. Marketers are trying to find new ways that would enable opera lovers all over the world to enjoy top quality performances. One of the most successful models is real-time transmissions of operas to geographically remote cinemas. Cinemas from all around the world participate in the project. In this paper, the authors analyze the spectators´ profile and point out differences between North America and the Czech Republic, focusing on transmissions of performances by the Metropolitan Opera in New York. The authors submit a detailed analysis of the socio-demographic characteristics of the spectators and the attendance frequency. Special attention is paid to the marketing profile of Czech spectators, based on primary data gathered in the research. The paper is a combination of research report and business case study. The study reveals that female visitors prevail. Elderly people are also represented in high percentages. The spectators are characterized by refined taste in their lifestyles and familiarity with modern technology.

  2. COREnet: The Fusion of Social Network Analysis and Target Audience Analysis

    Science.gov (United States)

    2014-12-01

    Standards II Psychological Operations – STP 33-37II-OFS. FM 3-53 terminates the use of the seven-phase PSYOP process, the officer STP , FM 3-05.301...include any type of criminal behavior, extremism, black market activity, drug dealing, harassment and/or intimidation. Current behavior – Crime is...Prentice Hall. Headquarters, Department of the Army. (2007, July). Officer foundation standards II psychological operations (37A) officer’s manual. STP

  3. Assessment of Microbiology Students’ Progress With an Audience Response System

    Directory of Open Access Journals (Sweden)

    M. Ahmad Chaudhry

    2011-09-01

    Full Text Available The development of new approaches to teaching of large lecture courses is needed. Today’s classroom has a wide range of students including high-achieving motivated learners, students struggling to understand basic concepts, and learning-challenged students. Many of these students can be lost in large classes under the shadow of the high-achieving extroverted students who dominate classroom question-and-answer sessions. Measuring a student’s understanding and achievement of content standards becomes difficult until an assessment has been done. To close this gap, an audience response system was introduced in an introductory Principles of Microbiology course. This technology specifically addressed the goal of individualizing instruction to the needs of the students. The evaluation of this project indicated an overall positive impact on student learning.

  4. Receptive Audiences for Climate Change Education: Understanding Attitudes and Barriers

    Science.gov (United States)

    Kelly, L. D.; Luebke, J. F.; Clayton, S.; Saunders, C. D.; Matiasek, J.; Grajal, A.

    2012-12-01

    Much effort has been devoted to finding ways to explain climate change to uninterested audiences and encourage mitigation behaviors among dismissive audiences. Most approaches have focused on conveying information about climate change processes or threats. Here we report the results of a national survey designed to characterize the readiness of zoo and aquarium visitors to engage with the issue of climate change. Two survey forms, one focused primarily on attitudes (N=3,594) and another on behaviors (N=3,588), were administered concurrently in summer 2011 at 15 Association of Zoos and Aquariums accredited institutions. The attitudes survey used Global Warming's Six Americas segmentation protocols (climatechangecommunication.org) to compare climate change attitudes of zoo and aquarium visitors with the American public (Leiserowitz et al., 2011). Our results reveal that visitors are receptive audiences for climate change education and want to do more to address climate change. Even these favorable audiences, however, perceive barriers to engaging in the issue, signifying the importance of meeting the learning needs of those who acknowledge anthropogenic climate change, and not only of climate change 'deniers.' While 39% of the general public is 'concerned' or 'alarmed' about global warming, 64% of zoo and aquarium visitors fall into these two "Six Americas" segments. Visitors also differ from the national sample in key attitudinal characteristics related to global warming. For example, nearly two-thirds believe human actions are related to global warming, versus less than one-half of the general public; and approximately 60% think global warming will harm them personally, moderately or a great deal, versus less than 30% of the general public. Moreover, 69% of visitors would like to do more to address climate change. Despite zoo and aquarium visitors' awareness of climate change and motivation to address it, survey results indicate they experience barriers to

  5. Assessment of microbiology students' progress with an audience response system.

    Science.gov (United States)

    Chaudhry, M Ahmad

    2011-01-01

    The development of new approaches to teaching of large lecture courses is needed. Today's classroom has a wide range of students including high-achieving motivated learners, students struggling to understand basic concepts, and learning-challenged students. Many of these students can be lost in large classes under the shadow of the high-achieving extroverted students who dominate classroom question-and-answer sessions. Measuring a student's understanding and achievement of content standards becomes difficult until an assessment has been done. To close this gap, an audience response system was introduced in an introductory Principles of Microbiology course. This technology specifically addressed the goal of individualizing instruction to the needs of the students. The evaluation of this project indicated an overall positive impact on student learning.

  6. Audience, consequence, and journal selection in toxic-exposure epidemiology.

    Science.gov (United States)

    Rier, David A

    2004-10-01

    Even preliminary toxic-exposure epidemiology papers can spark "media scares" and questionable reactions amongst the public. Concerns for the social consequences of publication can lead epidemiologists--despite the advantages of visible publication--to choose a more obscure outlet for potentially sensitive studies. Interviews with 61 US toxic-exposure epidemiologists indicate that investigators generally sought visible journals to transmit their work to the widest relevant audience. Yet up to 36-46% of this sample sometimes have sought or would seek to keep their research from a public who, they feared, might misuse their results. Implications for the boundaries between science and society (including evidence of hidden scientific activism and "inert" public activism) are discussed, and six hypotheses for further research are proposed.

  7. Active audiences and journalism: Involved citizens or motivated consumers?

    Directory of Open Access Journals (Sweden)

    Pere Masip

    2015-09-01

    Full Text Available Audience participation, in any of its forms and names (public journalism, citizen journalism, participatory journalism, UGC, appears to revitalise democracy, thanks to the opportunities for public debate opened up by information and communications technology. On the other hand, however, there are many authors who question whether interactive technologies really encourage democracy or the market, empower the citizen or strengthen the consumer. In this context, we still have little information on the motivations that drive citizens to actively participate through the mechanisms that the media make available to them on their own websites or through social networks. There is a similar lack of information on the role that users attribute to their involvement in the functioning of the media and whether it contributes to improving their democratic function. This article aims to shed some light on this subject.

  8. Audience response techniques for 21st century radiology education.

    Science.gov (United States)

    Richardson, Michael L

    2014-07-01

    Audience response system (ARS) provides an excellent tool for improving interactive learning in radiology residents. However, it is not the technology but the pedagogy that matters the most. It is long past time to upgrade our ARS teaching techniques to match our ARS technology. In this article, several problems with current usage of ARS are discussed and several prescriptions for improving this are presented. Simplifying the ease of use of ARS will get this useful technology into more hands. Using ARS in a bidirectional manner will give us an even better idea of how and what our students are learning. Asking questions on the fly will obviate the usual tedium of multiple-choice questions and allow us to quiz our students in a much more natural manner. It is time to move on to more innovative ARS techniques that are well adapted to radiology and its different styles of learning. Copyright © 2014 AUR. Published by Elsevier Inc. All rights reserved.

  9. The Audience Wheel as a Technic to Create Transformative Learning

    DEFF Research Database (Denmark)

    Helth, Poula

    2016-01-01

    Purpose: The purpose of this chapter is to document how a new learning technic may create transformative learning in leadership in an organisational practice. Design/methodology/approach: The learning methods developed in the learning in practice (LIP) project include aesthetic performances...... combined with reflections. The intention has been to explore how leadership may be transformed, when leaders work as a collective of leaders. The learning methods developed and tested in the LIP project are art-informed learning methods, concepts of liminality and reflection processes carried out...... in the leaders’ organisational practice. Findings: One of the most important findings in the LIP project in relation to transformative learning is a new learning technique based on guided processes rooted in aesthetic performance combined with reflections and separation of roles as performer and audience...

  10. UNDERSTANDING OUR AUDIENCE: MESSAGES FROM CONCEPT TO COMPLETION

    Directory of Open Access Journals (Sweden)

    Tharwat EL-Sakran

    2018-03-01

    Full Text Available The United Arab Emirates (UAE is a business hub for a great number of multinational and international companies that conduct daily communication activities in English, which has made efficient and audience sensitive written communication an essential requirement in today’s workplace. With computer-mediated communication (CMC taking over face-to-face communication, this has created an essential need for students to learn efficient and appropriate communication styles pertinent to communication via emails. This study presents a pragmatic approach for teaching the how of writing appropriate and effective professional email messages. Comparisons of pre-and post-teaching email messages point to significant improvements in the quality of post teaching email messages.

  11. Traditions of the Sun, One Model for Expanding Audience Access

    Science.gov (United States)

    Hawkins, I.; Paglierani, R.

    2006-12-01

    The Internet is a powerful tool with which to expand audience access, bringing students, teachers and the public to places and resources they might not otherwise visit or make use of. We will present Traditions of the Sun, an experiential Web site that invites exploration of the world's ancient observatories with special emphasis on Chaco Culture National Historic Park in the Four Corners region of the US and several sites in the Yucatan Peninsula in Mexico. Traditions of the Sun includes resources in English and Spanish along with a unique trilingual on-line book, "Traditions of the Sun, A Photographic Journal," containing explanatory text in Yucatec Maya as well. Traditions of the Sun offers rich opportunities for virtual visits to ancient sites used for solar observing while learning about current NASA research on the Sun and indigenous solar practices within a larger historical and cultural context. The site contains hundreds of photographs, historic images and rich multimedia to help tell the story of the Sun-Earth Connection. Visitors to the site can zoom in on the great Mayan cities of Chichen Itza, Uxmal, Dzibilchaltun, and Mayapan to learn about Mayan astronomy, history, culture, and science. They can also visit Chaco Canyon to watch sunrise over Pueblo Bonito on the summer solstice, take a virtual reality tour of the great kiva at Casa Rinconada or see panoramic vistas from Fajada Butte, an area which, for preservation purposes, is restricted to the public. Traditions of the Sun provides one model of how exploration and discovery can come to life for both formal and informal audiences via the Internet. Traditions of the Sun is a collaborative project between NASA's Sun-Earth Connection Education Forum, the National Park Service, Instituto National de Antropologia e Historia, Universidad Nacional Autonoma de Mexico, and Ideum.

  12. Memory-guided reaching in a patient with visual hemiagnosia.

    Science.gov (United States)

    Cornelsen, Sonja; Rennig, Johannes; Himmelbach, Marc

    2016-06-01

    The two-visual-systems hypothesis (TVSH) postulates that memory-guided movements rely on intact functions of the ventral stream. Its particular importance for memory-guided actions was initially inferred from behavioral dissociations in the well-known patient DF. Despite of rather accurate reaching and grasping movements to visible targets, she demonstrated grossly impaired memory-guided grasping as much as impaired memory-guided reaching. These dissociations were later complemented by apparently reversed dissociations in patients with dorsal damage and optic ataxia. However, grasping studies in DF and optic ataxia patients differed with respect to the retinotopic position of target objects, questioning the interpretation of the respective findings as a double dissociation. In contrast, the findings for reaching errors in both types of patients came from similar peripheral target presentations. However, new data on brain structural changes and visuomotor deficits in DF also questioned the validity of a double dissociation in reaching. A severe visuospatial short-term memory deficit in DF further questioned the specificity of her memory-guided reaching deficit. Therefore, we compared movement accuracy in visually-guided and memory-guided reaching in a new patient who suffered a confined unilateral damage to the ventral visual system due to stroke. Our results indeed support previous descriptions of memory-guided movements' inaccuracies in DF. Furthermore, our data suggest that recently discovered optic-ataxia like misreaching in DF is most likely caused by her parieto-occipital and not by her ventral stream damage. Finally, multiple visuospatial memory measurements in HWS suggest that inaccuracies in memory-guided reaching tasks in patients with ventral damage cannot be explained by visuospatial short-term memory or perceptual deficits, but by a specific deficit in visuomotor processing. Copyright © 2016 Elsevier Ltd. All rights reserved.

  13. Audience in the Service of Learning: How Kids Negotiate Attention in an Online Community of Interactive Media Designers

    Science.gov (United States)

    Brennan, Karen

    2016-01-01

    Audience can serve as powerful motivation in learning--and network technologies have the potential to greatly broaden audience for the processes and products of learning. But these new opportunities for audience are accompanied by new challenges. In this paper, we examine and problematize the notion and role of audience in learning by presenting a…

  14. Operational Reach: Is Current Army Doctrine Adequate?

    National Research Council Canada - National Science Library

    Heintzelman, Scott

    2003-01-01

    The term operational reach, an element of operational design, is new to U.S. Army doctrine. Operational reach is not found in the previous edition of the Army's basic operational doctrine, Field Manual...

  15. Stream Habitat Reach Summary - NCWAP [ds158

    Data.gov (United States)

    California Natural Resource Agency — The Stream Habitat - NCWAP - Reach Summary [ds158] shapefile contains in-stream habitat survey data summarized to the stream reach level. It is a derivative of the...

  16. Proprioceptive body illusions modulate the visual perception of reaching distance.

    Directory of Open Access Journals (Sweden)

    Agustin Petroni

    Full Text Available The neurobiology of reaching has been extensively studied in human and non-human primates. However, the mechanisms that allow a subject to decide-without engaging in explicit action-whether an object is reachable are not fully understood. Some studies conclude that decisions near the reach limit depend on motor simulations of the reaching movement. Others have shown that the body schema plays a role in explicit and implicit distance estimation, especially after motor practice with a tool. In this study we evaluate the causal role of multisensory body representations in the perception of reachable space. We reasoned that if body schema is used to estimate reach, an illusion of the finger size induced by proprioceptive stimulation should propagate to the perception of reaching distances. To test this hypothesis we induced a proprioceptive illusion of extension or shrinkage of the right index finger while participants judged a series of LEDs as reachable or non-reachable without actual movement. Our results show that reach distance estimation depends on the illusory perceived size of the finger: illusory elongation produced a shift of reaching distance away from the body whereas illusory shrinkage produced the opposite effect. Combining these results with previous findings, we suggest that deciding if a target is reachable requires an integration of body inputs in high order multisensory parietal areas that engage in movement simulations through connections with frontal premotor areas.

  17. Distractor interference during a choice limb reaching task.

    Directory of Open Access Journals (Sweden)

    Matthew Ray

    Full Text Available According to action-centered models of attention, the patterns of distractor interference that emerge in selective reaching tasks are related to the time and effort required to resolve a race for activation between competing target and non-target response producing processes. Previous studies have only used unimanual aiming tasks and, as such, only examined the effects of competition that occurs within a limb. The results of studies using unimanual aiming movements often reveal an "ipsilateral effect"--distractors on the same side of space as the effector cause greater interference than distractors on the opposite side of space. The cost of the competition when response selection is between the limbs has yet to be addressed. Participants in the present study executed reaching movements to 1 of 4 (2 left, 2 right possible target locations with and without a distractor. Participants made ipsilateral reaches (left hand to left targets, right hand to right targets. In contrast to studies using unimanual aiming movements, a "contralateral effect" was observed; distractors affording responses for the other hand (in contralateral space caused more interference than distractors affording responses for the same hand. The findings from the present research demonstrate that when certain portions of response planning must be resolved prior to response initiation, distractors that code for that dimension cause the greatest interference.

  18. How Less Alienation Creates More Exploitation? Audience Labour on Social Network Sites.

    OpenAIRE

    Eran Fisher

    2012-01-01

    Abstract: The notion of audience labour has been an important contribution to Marxist political economy of the media. It revised the traditional political economy analysis, which focused on media ownership, by suggesting that media was also a site of production, constituting particular relations of production. Such analysis highlighted the active role of audience in the creation of media value as both commodities and workers, thus pointing to audience exploitation. Recently, in light of parad...

  19. Children's drawings of significant figures for a peer or an adult audience

    OpenAIRE

    Burkitt, Esther; Watling, Dawn; Murray, Lucy

    2011-01-01

    The present study assessed if children would present different information in their drawings of emotion eliciting stimuli when they believed that an adult or a child audience would view their drawings. Seventy-five 6-year-olds (44 boys and 31 girls) were allocated to three groups: the reference group, the child audience group and the adult audience group. All children completed a drawing session where they first drew a neutral uncharacterised figure, followed by drawings of a sad and a happy ...

  20. Differential Recruitment of Parietal Cortex during Spatial and Non-spatial Reach Planning

    Directory of Open Access Journals (Sweden)

    Pierre-Michel Bernier

    2017-05-01

    Full Text Available The planning of goal-directed arm reaching movements is associated with activity in the dorsal parieto-frontal cortex, within which multiple regions subserve the integration of arm- and target-related sensory signals to encode a motor goal. Surprisingly, many of these regions show sustained activity during reach preparation even when target location is not specified, i.e., when a motor goal cannot be unambiguously formed. The functional role of these non-spatial preparatory signals remains unresolved. Here this process was investigated in humans by comparing reach preparatory activity in the presence or absence of information regarding upcoming target location. In order to isolate the processes specific to reaching and to control for visuospatial attentional factors, the reaching task was contrasted to a finger movement task. Functional MRI and electroencephalography (EEG were used to characterize the spatio-temporal pattern of reach-related activity in the parieto-frontal cortex. Reach planning with advance knowledge of target location induced robust blood oxygenated level dependent and EEG responses across parietal and premotor regions contralateral to the reaching arm. In contrast, reach preparation without knowledge of target location was associated with a significant BOLD response bilaterally in the parietal cortex. Furthermore, EEG alpha- and beta-band activity was restricted to parietal scalp sites, the magnitude of the latter being correlated with reach reaction times. These results suggest an intermediate stage of sensorimotor transformations in bilateral parietal cortex when target location is not specified.

  1. Effect of Visual Field Presentation on Action Planning (Estimating Reach) in Children

    Science.gov (United States)

    Gabbard, Carl; Cordova, Alberto

    2012-01-01

    In this article, the authors examined the effects of target information presented in different visual fields (lower, upper, central) on estimates of reach via use of motor imagery in children (5-11 years old) and young adults. Results indicated an advantage for estimating reach movements for targets placed in lower visual field (LoVF), with all…

  2. REACH: impact on the US cosmetics industry?

    Science.gov (United States)

    Pouillot, Anne; Polla, Barbara; Polla, Ada

    2009-03-01

    The Registration, Evaluation, Authorization and restriction of Chemicals (REACH) is a recent European regulation on chemical substances meant to protect human health and the environment. REACH imposes the "precautionary principle" where additional data and definitive action are required when uncertainty is identified. The cosmetics industry is only partially concerned by REACH: while the stages of registration and evaluation apply to cosmetics, those of authorization and restriction most likely will not, as cosmetic ingredients are already subject to regulation by various agencies and directives. REACH has potential benefits to the industry including the possibility of reassuring consumers and improving their image of chemicals and cosmetics. However, REACH also has potential disadvantages, mainly with regard to impeding innovation. The American cosmetics industry will be affected by REACH, because all US manufacturers who export substances to Europe will have to fully comply with REACH.

  3. Development of a health promotion programme to improve awareness of factors that affect fertility, and evaluation of its reach in the first 5 years

    Directory of Open Access Journals (Sweden)

    Karin Hammarberg

    2017-06-01

    Full Text Available Awareness among people of reproductive age about the factors that influence fertility and reproductive outcomes, including medically assisted reproduction outcomes, is generally low. To improve awareness about the potentially modifiable factors that affect fertility and reproductive outcomes, ‘Your Fertility’, a fertility health promotion programme funded by the Australian Government, was established in 2011. This paper describes the development and evaluation of the reach of the Your Fertility programme from its inception in 2011 to June 2016. Systematically recorded outcomes for the programme’s key focus areas and Google Analytics data were collated. Key achievements include developing and maintaining an internationally renowned website that experiences high growth and demand for fertility-related information; by 2016, over 5 million users had viewed more than 10 million webpages, and over 96,000 users had engaged in programme messages across social media. Programme messages have reached more than 4 million Australian social media users, and a potential audience of 150 million through media coverage across more than 320 media features. More than 4200 education and health professionals have completed online learning modules, and external partnerships have been established with 14 separate organizations. Data collected over 5 years indicate that the Your Fertility programme meets a need for targeted, evidence-based, accessible fertility-related information.

  4. Exit Noise Summer Fest: Explaining the audience in ethnographic discourse

    Directory of Open Access Journals (Sweden)

    Lukić-Krstanović Miroslava M.

    2005-01-01

    Full Text Available In Ethnology, studying festivals is a relevant activity since it could enlighten a number of complex cultural and social processes. The festivals represent public events, public ceremonies, cluster of rituals and produce many symbols, and as such, they are in fact a creative reflection of a society. In this paper, we analyze the Exit Noise Summer Fest, the biggest music festival in SE Europe. The aim of the analysis is to gain understanding of the cultural event of this kind and its protagonists, namely, the audience. Shedding a light to a music spectacle, from a standpoint of social and symbolic communication, directs to a different perspective in reading of rituals, communities zones, and semantic constructions of noise and body in the center of ritual behaviors. The research shows that the music experience and atmosphere of the celebration, though having somewhat unclear ritual borderline and zone, are compatible with the daily culture and social processes, in which the event is created and further reflects itself through various mediums.

  5. Engaging Strangeness in the Art Museum: an audience development strategy

    Directory of Open Access Journals (Sweden)

    Jane Deeth

    2012-03-01

    Full Text Available What is the public art museum’s role in enhancing hesitant viewers’ engagement with contemporary art, especially its more challenging and conceptual aspects? In considering this question, the notion that contemporary art is too difficult for general audiences to engage with directly is refuted. It is suggested that the capacity for viewers to make sense of contemporary art, understood as the discursive practices that have come to the fore since the 1960s, is hindered not by the art but by the art theory that hesitant viewers employ. As representational and formalist aesthetic codes remain the dominant modes of responding to art, for the art museum to become more inclusive, there needs a greater emphasis on discursive approaches to experiencing art. From an examination of claims made across disciplines that advocate discursive practice, including George Hein’s constructivist museum, Helen Illeris’s performative museum and Jacques Lacan’s psychoanalytic conversation, a strategy for the enhancement of the experience of contemporary art for the hesitant or disconnected viewer is proposed that involves reorienting the role of the public art museum from expert speaker to expert listener.

  6. How Physics World reaches out in a digital age

    Science.gov (United States)

    Durrani, Matin

    Physics World is an award-winning international magazine that exists in print and digital formats. Exploiting the opportunities available with digital publishing and apps, our output has expanded hugely in recent years to include technology-linked focus issues, regional special reports on the likes of China, India, Mexico and Brazil, plus audio, video and interactive material too. This growth in content - and new media for presenting physics - reflects wider changes in communication. People increasingly want to access content in a manner and time of their choosing, seeking out information presented in a way that suits them and their needs. That can be challenging for physics communicators because it means tailoring your message to different audiences and the medium they are using. But it's exciting too as you can reach out to many more people into physics - and in many different ways - than was possible in the past. This talk outlines some principles of good communication, including telling a good story, bearing the reader, viewer or listener in mind, using appropriate media, keeping up with social media, and exploiting the power of video. But with new forms of communication constantly emerging, it's worth remembering there is no one ``right answer''.

  7. Using NLM exhibits and events to engage library users and reach the community.

    Science.gov (United States)

    Auten, Beth; Norton, Hannah F; Tennant, Michele R; Edwards, Mary E; Stoyan-Rosenzweig, Nina; Daley, Matthew

    2013-01-01

    In an effort to reach out to library users and make the library a more relevant, welcoming place, the University of Florida's Health Science Center Library hosted exhibits from the National Library of Medicine's (NLM) Traveling Exhibition Program. From 2010 through 2012, the library hosted four NLM exhibits and created event series for each. Through reflection and use of a participant survey, lessons were learned concerning creating relevant programs, marketing events, and forming new partnerships. Each successive exhibit added events and activities to address different audiences. A survey of libraries that have hosted NLM exhibits highlights lessons learned at those institutions.

  8. The Social Nature of Argumentative Practices: The Philosophy of Argument and Audience Reception

    OpenAIRE

    Paula Olmos

    2018-01-01

    Abstract: This article reviews Christopher W. Tindale’s The Philosophy of Argument and Audience Reception (Cambridge, 2015). Résumé: Cet article est une critique de The Philosophy of Argument and Audience Reception (Cambridge, 2015) de Christopher W. Tindale.

  9. Pervasive Public Figure Status and Local or Topical Fame in Light of Evolving Media Audiences.

    Science.gov (United States)

    Bunker, Matthew D.; Tobin, Charles D.

    1998-01-01

    Contributes to journalistic legal scholarship and theory by examining the development of "public figure" status in defamation law, with particular attention to public figures who may have achieved notoriety among less than a national audience. Argues that trends in media and audience fragmentation warrant extensions of current doctrine based on…

  10. Three Concentric Circles: Young Chinese English Learners' Perceptions of Purposeful Audiences

    Science.gov (United States)

    Liu, Jack Jinghui

    2015-01-01

    English learners have more access to communicate with different purposeful audiences across the Three Concentric Circles of English (Kachu, 1985): the Inner Circle, the Outer Circle and the Expanding Circle. However, young language learners' purposeful audience as a focus of communication has not been emphasized as much as other linguistic…

  11. A Taxonomy of Pre/Post Performance Behaviors for Speakers and Audiences in the Basic Course.

    Science.gov (United States)

    Alexander, Bryant Keith

    Noting that introductory public speaking and performance studies classes are often met with great anxiety and trepidation, this paper describes and categorizes the necessary student and audience behaviors at three levels of involvement: 1) pre-performance, 2) post-performance, and 3) audience participation. Teachers can show students how to apply…

  12. Engaging the d/Deaf Audience in Museums: A Case Study at the Calouste Gulbenkian Museum

    Science.gov (United States)

    Martins, Patrícia Roque

    2016-01-01

    This article addresses ways that museums can strengthen programming for d/Deaf audiences. Through the development and study of a tour for a d/Deaf audience conducted through signing and oral translation at the Calouste Gulbenkian Museum in Lisbon (Portugal), the author examines issues of language, identity and inclusion. She argues that the use of…

  13. Among the Authentic Audience: Young Adults' Perceptions and Responses to Youth as Scientists

    Science.gov (United States)

    Patchen, Amie K.

    2017-01-01

    Lifelong science learning is important for making informed decisions on science topics, and there is a need to engage broader and more diverse audiences with science. One opportunity for engagement occurs when students share science topics with a public audience. Research indicates this interaction can have benefits for students, but little is…

  14. Children's Drawings of Significant Figures for a Peer or an Adult Audience

    Science.gov (United States)

    Burkitt, Esther; Watling, Dawn; Murray, Lucy

    2011-01-01

    The present study assessed if children would present different information in their drawings of emotion eliciting stimuli when they believed that an adult or a child audience would view their drawings. Seventy-five 6-year-olds (44 boys and 31 girls) were allocated to three groups: the reference group, the child audience group and the adult…

  15. Predictors of Horror Film Attendance and Appeal: An Analysis of the Audience for Frightening Films.

    Science.gov (United States)

    Tamborini, Ron; Stiff, James

    1987-01-01

    Analyzes the appeal of horror films. Develops a model that finds that important factors in the horror film's appeal are the audience's desire to experience the satisfying resolutions and to see the destruction usually found in these films and the sensation-seeking personality traits of audience members for these films. (NKA)

  16. Frontier Scientists' project probes audience science interests with website, social media, TV broadcast, game, and pop-up book

    Science.gov (United States)

    O'Connell, E. A.

    2017-12-01

    The Frontier Scientists National Science Foundation project titled Science in Alaska: Using Multimedia to Support Science Education produced research products in several formats: videos short and long, blogs, social media, a computer game, and a pop-up book. These formats reached distinctly different audiences. Internet users, public TV viewers, gamers, schools, and parents & young children were drawn to Frontier Scientists' research in direct and indirect ways. The analytics (our big data) derived from this media broadcast has given us insight into what works, what doesn't, next steps. We have evidence for what is needed to present science as an interesting, vital, and a necessary component for the general public's daily information diet and as an important tool for scientists to publicize research and to thrive in their careers. Collaborations with scientists at several Universities, USGS, Native organizations, tourism organizations, and Alaska Museums promoted accuracy of videos and increased viewing. For example, Erin Marbarger, at Anchorage Museum, edited, and provided Spark!Lab to test parents & child's interest in the pop-up book titled: The Adventures of Apun the Arctic Fox. Without a marketing budget Frontier Scientist's minimum publicity, during the three year project, still drew an audience. Frontier Scientists was awarded Best Website 2016 by the Alaska Press Club, and won a number of awards for short videos and TV programs.

  17. Broadcasting environmental knowledge: Open University & BBC collaborations serving massive global audiences

    Science.gov (United States)

    Brandon, M. A.; Smith, J.; Garrow, K. H.; Law, A.

    2013-12-01

    The UK Open University has a long history of working with broadcast media - indeed before it first formed over 40 years ago it was proposed to be a "University of the Air ". Originally the University made its own television programmes that were directly connected with teaching. They were usually recordings of academics giving lectures that were broadcast late at night. Over recent times we have moved into developing co-productions with mainstream broadcast media specifically designed to be of general educational interest to UK and worldwide audiences. These include both high impact one-off programmes such as Are we changing planet Earth?, multiple international award winning series such as Frozen Planet, and World Service radio such as Earth Reporters. These programmes have had global audiences; in some cases of tens of millions. Whilst we have only worked using clear scientific evidence and expertise, we have co-produced media which small sections of the general public could consider controversial. For example, in Are we changing planet Earth? the case was presented pre IPCC AR4 for anthropogenic climate change. The final episode of Frozen Planet "On thin ice" presented evidence of how the polar climate is changing and likely future global impacts. It created a large and occasionally hostile international media impact long before broadcast. This continued after broadcast in some media but we believe it stopped because the science presented was robust within the current literature. Based around broadcasting, we used a communication strategy based on our personal experience over the last decade along with our institutional experience going back 40 years. For example our outreach include social media, newspapers, radio and podcasts to speak about underpinning science. We use Twitter during actual broadcasts to circulate links to journal articles and provide context around the science presented on screen. Backed up by a large public outreach campaign at science fairs

  18. The influence of an audience response system on knowledge retention: an application to resident education.

    Science.gov (United States)

    Pradhan, Archana; Sparano, Dina; Ananth, Cande V

    2005-11-01

    The purpose of the study was to compare delivery methods of lecture material regarding contraceptive options by either traditional or interactive lecture style with the use of an audience response system with obstetrics and gynecology residents. A prospective, randomized controlled trial that included 17 obstetrics and gynecology residents was conducted. Group differences and comparison of pre/posttest scores to evaluate efficacy of lecture styles were performed with the Student t test. Each participant completed an evaluation to assess usefulness of the audience response system. Residents who received audience response system interactive lectures showed a 21% improvement between pretest and posttest scores; residents who received the standard lecture demonstrated a 2% improvement (P = .018). The evaluation survey showed that 82% of residents thought that the audience response system was a helpful learning aid. The results of this randomized controlled trial demonstrate the effectiveness of audience response system for knowledge retention, which suggests that it may be an efficient teaching tool for residency education.

  19. Communicative Informatics: An Active and Creative Audience Framework of Social Media

    Directory of Open Access Journals (Sweden)

    Linda M. Gallant

    2011-09-01

    Full Text Available Communicative informatics reflects the interactive complexity of web-based communication and a paradigm shift away from mass communication. Three discursive spheres (database and information systems, human computer interaction, and active audiences work together to control online communication openness and its consequences for post-mass media society’s public common. This has implications for communication freedom, creativity, and constraints in an information-based society. Four propositions shed light on how online audience activity is encouraged by and imperative to corporate interests; how audience creativity can create, accept, or reject messages; how the online audience is monitored; and how online rhetoric can produce or inhibit public commons. Evidence shows that social media’s corporate interests can be at odds with online privacy and citizen communication. This tension is explored with a unique focus on rhetoric, argument, and the communication between audience members and Internet-based corporate media by way of digitized communication feedback loops.

  20. Experiences of faculty and students using an audience response system in the classroom.

    Science.gov (United States)

    Thomas, Christine M; Monturo, Cheryl; Conroy, Katherine

    2011-07-01

    The advent of innovative technologies, such as the audience response system, provides an opportunity to engage students and enhance learning. Based on their experiences, three nursing faculty evaluated the use of an audience response system in four distinct nursing courses through the use of informal survey results. When using the audience response system, the faculty experienced an increased perception of student attentiveness and engagement, high level of class attendance, and enhanced learning. Faculty feelings were mixed concerning the burden in adapting to increased classroom time and increased preparation time. Students' perception of the value of audience response system use was mostly positive, except when responses were included as part of the grade. The majority of the students indicated that use of the audience response system enhanced learning and was a helpful learning method when used with NCLEX-style questions. Overall, faculty believed that the benefits of student engagement and enhanced learning outweighed the burdens of incorporating this new technology in the classroom.

  1. A Model for Advertising Aestheticization: How An Ad is Aesthetically Created and has an Impact on Audience- Product, Pdvertising Pood and Target Audience Triangle

    Directory of Open Access Journals (Sweden)

    Nurdan Öncel Taskiran

    2016-01-01

    Full Text Available Owing to aesthetic components that advertisement texts generally have, advertisements are sometimes perceived as a genre of art by some circles. The study is based upon a perspective presented by an interdisciplinary background and it acknowledges a paradigm that advertising is not a genre of art, it obviously pursues commercial profits and within this context, expolits the created aesthetics in product. The main objective of the study, which focuses advertising aesthetic fundamentally, is to build a scientific model formulating some levels of aestheticisation during its production process. Formulation in question has been reconstructed on theoretical and applied literature.

  2. Using photographic art to connect researchers with public audiences

    Science.gov (United States)

    Van Haren, J. L.; Roberts, E.; Fields, J.; Johnson, B.; Saleska, S. R.

    2013-12-01

    Communication is a process by which information is exchanged between individuals. Before information can be exchanged both or al parties have to be willing to partake in the communication process. Climate change scientists are still struggling to present their message in part because the general public does not want to hear their message and in part of the personality gap between scientists and the general public (Weiler et al. 2011). This demonstrates the need for communication, through a variety of means, with the general public about who climate change researchers are and what they do, besides the message that they have to convey. This ';feeling' type - relying on personal value and impact of decisions on others- of communication, not common in the scientific community that requires facts, has been suggested to be more effective with the general public (Weiler et al. 2011). We created a multimedia exhibition, which aims to put an intimate human face on science with an approach based on the following ideas: 1) Art initiates the connection between researchers and public audiences through visual stimulation, and 2) The one-on-one experience with a researcher through audio-visual means increases public engagement with climate change science. The exhibition implements these ideas by first, building on the core artistic vision of an artist/photographer who has been accompanying us on field courses and expeditions in the Amazon basin, and second, by bringing the personal voice and stories of students and scientists to the images in which they are represented. Our approach expanded on these themes with a unique twist: we use artistic imagery and video to show the personality of researchers and the process of science. After an image has captured the attention of a visitor, they will be engaged by the intimacy of hearing the scientist explaining how they got there, what they were doing at that particular moment, and why it's relevant and important to the visitor's life

  3. Health-related media use among youth audiences in Senegal.

    Science.gov (United States)

    Glik, Deborah; Massey, Philip; Gipson, Jessica; Dieng, Thierno; Rideau, Alexandre; Prelip, Michael

    2016-03-01

    Lower- and middle-income countries (LMICs) are experiencing rapid changes in access to and use of new internet and digital media technologies. The purpose of this study was to better understand how younger audiences are navigating traditional and newer forms of media technologies, with particular emphasis on the skills and competencies needed to obtain, evaluate and apply health-related information, also defined as health and media literacy. Sixteen focus group discussions were conducted throughout Senegal in September 2012 with youth aged 15-25. Using an iterative coding process based on grounded theory, four themes emerged related to media use for health information among Senegalese youth. They include the following: (i) media utilization; (ii) barriers and conflicts regarding media utilization; (iii) uses and gratifications and (iv) health and media literacy. Findings suggest that Senegalese youth use a heterogeneous mix of media platforms (i.e. television, radio, internet) and utilization often occurs with family members or friends. Additionally, the need for entertainment, information and connectedness inform media use, mostly concerning sexual and reproductive health information. Importantly, tensions arise as youth balance innovative and interactive technologies with traditional and conservative values, particularly concerning ethical and privacy concerns. Findings support the use of multipronged intervention approaches that leverage both new media, as well as traditional media strategies, and that also address lack of health and media literacy in this population. Implementing health-related interventions across multiple media platforms provides an opportunity to create an integrated, as opposed to a disparate, user experience. © The Author 2014. Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

  4. Monarchy, jesters, politicians and audiences Comparison of TV satire in UK and Spain

    Directory of Open Access Journals (Sweden)

    José Luis Valhondo Crego, Ph. D.

    2011-01-01

    Full Text Available Satire programmes have become a frequent form of political communication on TV. After the liberalisation of media and the globalization of formats, countries like Spain have adopted satirical formats derived from earlier ones, which relied on old traditions from nearly the inception of television similar to the United Kingdom. The goal of this article is to build a definition of the genre, taking into account the examples of the two mentioned countries and, also, referring to both periods, before and after liberalisation. We will use a comparative methodology relative to the profile of the audiences, of the buffoons of satire and the role played by the politicians through the short history of television satire. The results point to an evolution. During the sixties in the past century, the genre targeted the middle classes, writers tried to popularize politics for a society respectful to the Establishment and politicians censored the program in case it created an imbalance between ideological options during elections. In the nineties, satire jesters acquired the main role in the show and the politicians not only immunized themselves against satire but seemed to take advantage of it.

  5. Effect of media relations on audiences: comparing how editorials and advertising influence behavior

    Directory of Open Access Journals (Sweden)

    Ana Tkalac Verčič

    2010-06-01

    Full Text Available A notion, according to which editorials have a bigger communication influence than advertisements, is very common and quite popular in public relations. The said notion is so prevalent (among both public relations and marketing communications experts that it has led to the concept of perceived influence multipliers that point to a stronger editorial influence in comparison to advertising influence (2.5 to 8 times stronger. Based on the described assumption, the aim of this paper was to further explore how the target audience perceives editorial and advertising content. The research problem was to compare the effects of both types of content on behavior and behavioral intent (through four media – Internet, radio, newspapers and television. Respondents were divided into two groups – current users of the service that was in focus (for influence on behavior and potential users (for influence on behavioral intent. Even though current users said that editorials had a bigger influence on their behavior, this difference was not significant. On the other hand, potential users stated that the advertising content shaped their behavioral intent more than did editorials. These results once again show the assumption, according to which editorials have a stronger communication influence than advertisements, to be highly questionable.

  6. Presidential laugh lines. Candidate display behavior and audience laughter in the 2008 primary debates.

    Science.gov (United States)

    Stewart, Patrick A

    2010-09-01

    Political humor has long been used by candidates to mobilize supporters by enhancing status or denigrating the opposition. Research concerning laughter provides insight into the building of social bonds; however, little research has focused on the nonverbal cues displayed by the individual making humorous comments. This study first investigates whether there is a relationship between facial display behavior and the presence and strength of laughter. Next, the analysis explores whether specific candidate displays during a humorous comment depend on the target of the comment. This paper analyzes the use of humor by Republican and Democratic candidates during ten 2008 presidential primary debates. Data analyzed here employs laughter as an indicator of a successful humorous comment and documents candidate display behavior in the seconds immediately preceding and during each laughter event. Findings suggest specific facial displays play an important communication role. Different types of smiles, whether felt, false, or fear-based, are related to who laughs as well as how intensely the audience is judged to laugh.

  7. Projecting the voice: observations of audience behaviours in ICT-mediated contemporary opera

    Science.gov (United States)

    Lin, Yu-Wei; Williams, Alan E.

    2014-07-01

    This paper examines how audiences experience live opera performance and the behaviours they exhibit during live-streaming of the performance. It aims to contribute to our understanding of how audiences, who increasingly inhabit an environment saturated with digital media, respond to contemporary opera performance. Based on a comparative study of audience experiences and behaviours during a live opera performance and the streamed opera screening, we investigate whether digital mediation affects audience appreciation, and whether streaming live opera means the same thing to an audience as the unmediated performance. We firstly outline the conception, design and performance of a contemporary opera and its simultaneous streaming to nearby digital screens. Then, we report the evaluation of the project as measured by a mix of qualitative and quantitative methods during the rehearsals, the live performance and the screening. As one of the few social studies of contemporary classical music in Britain, our study of opera audience behaviours sheds light on the challenges and opportunities afforded by digital technologies for opera companies. Understanding how audiences appreciate digital operas offers practical advice on how theatres and opera companies could respond to new forms of digital activities.

  8. The database for reaching experiments and models.

    Directory of Open Access Journals (Sweden)

    Ben Walker

    Full Text Available Reaching is one of the central experimental paradigms in the field of motor control, and many computational models of reaching have been published. While most of these models try to explain subject data (such as movement kinematics, reaching performance, forces, etc. from only a single experiment, distinct experiments often share experimental conditions and record similar kinematics. This suggests that reaching models could be applied to (and falsified by multiple experiments. However, using multiple datasets is difficult because experimental data formats vary widely. Standardizing data formats promises to enable scientists to test model predictions against many experiments and to compare experimental results across labs. Here we report on the development of a new resource available to scientists: a database of reaching called the Database for Reaching Experiments And Models (DREAM. DREAM collects both experimental datasets and models and facilitates their comparison by standardizing formats. The DREAM project promises to be useful for experimentalists who want to understand how their data relates to models, for modelers who want to test their theories, and for educators who want to help students better understand reaching experiments, models, and data analysis.

  9. F*** Yeah Fluid Dynamics: On science outreach and appealing to broad audiences

    Science.gov (United States)

    Sharp, Nicole

    2015-11-01

    Sharing scientific research with general audiences is important for scientists both in terms of educating the public and in pursuing funding opportunities. But it's not always apparent how to make a big splash. Over the past five years, fluid dynamics outreach blog FYFD has published more than 1300 articles and gained an audience of over 215,000 readers. The site appeals to a wide spectrum of readers in both age and field of study. This talk will utilize five years' worth of site content and reader feedback to examine what makes science appealing to general audiences and suggest methods researchers can use to shape their work's broader impact.

  10. Reaching "an audience that you would never dream of speaking to": influential public health researchers' views on the role of news media in influencing policy and public understanding.

    Science.gov (United States)

    Chapman, Simon; Haynes, Abby; Derrick, Gemma; Sturk, Heidi; Hall, Wayne D; St George, Alexis

    2014-01-01

    While governments and academic institutions urge researchers to engage with news media, traditional academic values of public disengagement have inhibited many from giving high priority to media activity. In this interview-based study, the authors report on the views about news media engagement and strategies used by 36 peer-voted leading Australian public health researchers in 6 fields. The authors consider their views about the role and importance of media in influencing policy, their reflections on effective or ineffective media communicators, and strategies used by these researchers about how to best retain their credibility and influence while engaging with the news media. A willingness and capacity to engage with the mass media was seen as an essential attribute of influential public health researchers.

  11. Can Seeding in the Clinic Reach a Wide Audience? A Proof of Concept Study on Spreading a Health Message About Juvenile Idiopathic Arthritis Using a Shareable Online Video

    Science.gov (United States)

    Fay, Michaela; Rapley, Tim; Foster, Helen; Pain, Clare

    2016-01-01

    Background Shareable online video offers the potential for spreading a health message across online and real world social networks. Seeding a message in a clinical setting may be advantageous. Objective To investigate the potential of an online video to spread a health message about juvenile idiopathic arthritis (JIA) when delivered or seeded in a clinical setting and investigate factors that influence sharing behavior. Methods Multimethod proof of concept study. Concepts for two different styles of video were developed using focus groups and interviews and reviewed by an online market research panel. We compared dissemination of the two videos from two specialist pediatric rheumatology clinics in NHS Hospitals. Participants were 15 patients, family members, and clinical staff with knowledge of JIA at concept stage; 300 market research panel members in development stage; and 38 patients and their parents or guardians in the seeding stage. Newly diagnosed patients with JIA and/or parents or guardians were invited to view and share an online video with a health message about JIA across real-life and electronic social networks. Main outcome measures were viewing statistics, sharing behavior and patterns, and participant feedback. Results Of 38 patients and/or their parents or guardians given links, 26 visited the video webpage and shared the link, 2 visited and did not share, and 10 did not visit. Most links were viewed and shared within a few days. A total of 3314 pageviews were recorded with a mean of 89.6 pageviews per link (range 0-1245). Links were accessed from 26 countries, with most viewers in the United Kingdom (82.5%). Mothers were the most active group of sharers. Conclusions Distribution of a video link in a clinical setting may be an effective way to spread a health message. Parents or guardians of children with JIA are more likely to share a link than young people. Dissemination depends on a small number of active sharers, the content of the video, and the willingness of participants to share health information about themselves. Trial Registration UK Clinical Research Network Study Portfolio ID (UKCRN): 13747; http://public.ukcrn.org.uk/Search/StudyDetail.aspx?StudyID=13747 (Archived by WebCite at http://www.webcitation.org/6eeXlMmM6). PMID:26903485

  12. Can Seeding in the Clinic Reach a Wide Audience? A Proof of Concept Study on Spreading a Health Message About Juvenile Idiopathic Arthritis Using a Shareable Online Video.

    Science.gov (United States)

    Fay, Michaela; Rapley, Tim; Foster, Helen; Pain, Clare; Gerrand, Craig

    2016-02-22

    Shareable online video offers the potential for spreading a health message across online and real world social networks. Seeding a message in a clinical setting may be advantageous. To investigate the potential of an online video to spread a health message about juvenile idiopathic arthritis (JIA) when delivered or seeded in a clinical setting and investigate factors that influence sharing behavior. Multimethod proof of concept study. Concepts for two different styles of video were developed using focus groups and interviews and reviewed by an online market research panel. We compared dissemination of the two videos from two specialist pediatric rheumatology clinics in NHS Hospitals. Participants were 15 patients, family members, and clinical staff with knowledge of JIA at concept stage; 300 market research panel members in development stage; and 38 patients and their parents or guardians in the seeding stage. Newly diagnosed patients with JIA and/or parents or guardians were invited to view and share an online video with a health message about JIA across real-life and electronic social networks. Main outcome measures were viewing statistics, sharing behavior and patterns, and participant feedback. Of 38 patients and/or their parents or guardians given links, 26 visited the video webpage and shared the link, 2 visited and did not share, and 10 did not visit. Most links were viewed and shared within a few days. A total of 3314 pageviews were recorded with a mean of 89.6 pageviews per link (range 0-1245). Links were accessed from 26 countries, with most viewers in the United Kingdom (82.5%). Mothers were the most active group of sharers. Distribution of a video link in a clinical setting may be an effective way to spread a health message. Parents or guardians of children with JIA are more likely to share a link than young people. Dissemination depends on a small number of active sharers, the content of the video, and the willingness of participants to share health information about themselves. UK Clinical Research Network Study Portfolio ID (UKCRN): 13747; http://public.ukcrn.org.uk/Search/StudyDetail.aspx?StudyID=13747 (Archived by WebCite at http://www.webcitation.org/6eeXlMmM6).

  13. Sciencetogo.Org: Using Humor to Engage a Public Audience with the Serious Issue of Climate Change

    Science.gov (United States)

    Lustick, D. S.; Lohmeier, J.; Chen, R. F.; Rabkin, D.; Wilson, R.

    2014-12-01

    A team of educators, scientists, and communication experts from multiple universities as well as a Science museum will report on the impact of ScienceToGo.org, which is an Out of Home Multi-Media (OHMM) exhibit targeting adults riding a major subway system. The campaign's goal is to design, implement, and study the efficacy of an OHMM model for free choice science learning about our changing climate. Subway riders represent a diverse and captive audience with most of them spending an average of one hour a day in the subway system. Through the use of specially designed OHMM such as train placards, platform posters, and virtual resources the campaign engages a potential audience of 500,000 riders/day with opportunities to learn climate change science informally. The primary goal of the ScienceToGo.org campaign is to engage, entertain, and educate the adult subway riding community in major U.S. city about climate change as a real, relevant, and solvable local challenge. A naturalistic quasi-experimental inquiry employing a mixed methodology approach best describes our research design with half of the subway system exposed to the project signage (experimental group) and the other half not being exposed to the project signage (control group). To identify possible outcomes, data was collected in the several forms: survey, analytic data associated with website, social media, web app, focus groups, and observations. This campaign is an example of how an individual's daily routine may be enhanced with an informal science learning opportunity. We see an urgent need to improve both the public's engagement with climate change science and to the profile of climate change science in formal education settings. The campaign makes deliberate use of humor and fun to engage a public and diverse audience with the serious issue of climate change. The research that will be presented will reveal some of the strengths and weaknesses of this strategy when communicating science to a diverse

  14. Task-dependent vestibular feedback responses in reaching.

    Science.gov (United States)

    Keyser, Johannes; Medendorp, W Pieter; Selen, Luc P J

    2017-07-01

    When reaching for an earth-fixed object during self-rotation, the motor system should appropriately integrate vestibular signals and sensory predictions to compensate for the intervening motion and its induced inertial forces. While it is well established that this integration occurs rapidly, it is unknown whether vestibular feedback is specifically processed dependent on the behavioral goal. Here, we studied whether vestibular signals evoke fixed responses with the aim to preserve the hand trajectory in space or are processed more flexibly, correcting trajectories only in task-relevant spatial dimensions. We used galvanic vestibular stimulation to perturb reaching movements toward a narrow or a wide target. Results show that the same vestibular stimulation led to smaller trajectory corrections to the wide than the narrow target. We interpret this reduced compensation as a task-dependent modulation of vestibular feedback responses, tuned to minimally intervene with the task-irrelevant dimension of the reach. These task-dependent vestibular feedback corrections are in accordance with a central prediction of optimal feedback control theory and mirror the sophistication seen in feedback responses to mechanical and visual perturbations of the upper limb. NEW & NOTEWORTHY Correcting limb movements for external perturbations is a hallmark of flexible sensorimotor behavior. While visual and mechanical perturbations are corrected in a task-dependent manner, it is unclear whether a vestibular perturbation, naturally arising when the body moves, is selectively processed in reach control. We show, using galvanic vestibular stimulation, that reach corrections to vestibular perturbations are task dependent, consistent with a prediction of optimal feedback control theory. Copyright © 2017 the American Physiological Society.

  15. Enhancing US Operational Reach in Southeast Asia

    National Research Council Canada - National Science Library

    Hitchcock, David

    2003-01-01

    .... While this treat continues to exist, the US Pacific Command (PACOM) must also pursue a neat term methodology to expand its operational reach and ability to respond to contingencies throughout the East Asian littoral, especially within Southeast Asia...

  16. Reaching the Overlooked Student in Physical Education

    Science.gov (United States)

    Esslinger, Keri; Esslinger, Travis; Bagshaw, Jarad

    2015-01-01

    This article describes the use of live action role-playing, or "LARPing," as a non-traditional activity that has the potential to reach students who are not interested in traditional physical education.

  17. Compact muon solenoid magnet reaches full field

    CERN Multimedia

    2006-01-01

    Scientist of the U.S. Department of Energy in Fermilab and collaborators of the US/CMS project announced that the world's largest superconducting solenoid magnet has reached full field in tests at CERN. (1 apge)

  18. The digital divide: a comparison of online consumer health information for African-American and general audiences.

    Science.gov (United States)

    Kind, Terry; Wallace, Jasmine; Moon, Rachel Y

    2008-11-01

    We sought to assess the quality of health information on internet sites with missions to serve African Americans and to compare the quality to that of sites targeting a general audience. Sites were identified by entering "black Health," "African American health," and "health" into 2 search engines. Websites were assessed for quality and usability by 2 independent readers using published criteria. Disease-specific information was found on 64.7% of African-American sites and 86.2% of general sites. Among these sites, 73% of African-American sites listed authors' qualifications, compared to 96% of general sites (p=0.04). Sixty-four percent of African-American sites provided date last updated, compared with 100% of general sites (p=0.001). The mean literacy level for both types of sites was approximately 10th grade. The literacy level of African-American sites at governmental and educational domains was lower (NS). This is the first study to examine critically the quality of health information on Internet sites serving African-American audiences. Our study suggests methods to guide healthcare providers and health educators in counseling patients regarding internet-based health information. The "digital divide" is about quality as well as access.

  19. Inferring audience partisanship for YouTube videos

    NARCIS (Netherlands)

    Weber, I.; Garimella, V.R.K.; Borra, E.; Schwabe, D.

    2013-01-01

    Political campaigning and the corresponding advertisement money are increasingly moving online. Some analysts claim that the U.S.-elections were partly won through a smart use of (i) targeted advertising and (ii) social media. But what type of information do politicized users consume online? And,

  20. Millennial fandom: Television audiences in the transmedia age, by Louisa Ellen Stein [book review

    Directory of Open Access Journals (Sweden)

    Helena Louise Dare-Edwards

    2016-09-01

    Full Text Available Review of Louisa Ellen Stein, Millennial fandom: Television audiences in the transmedia age. Iowa City: University of Iowa Press, 2015, paperback, $24 (224p ISBN 978-1609383558; e-book, $24, ISBN 978-1609383565.

  1. Watching Dallas again 2: Locating viewing pleasures—An audience study of the new Dallas

    Directory of Open Access Journals (Sweden)

    Raquel L. Raj

    2015-06-01

    Full Text Available This audience reception project performs a study of the first season of the new Dallas (2012–14 in terms of its lack of ironic viewing, which relegates the show to a restorative form of nostalgia.

  2. “It really is a craft” Repertoires in journalistic frontrunners’ talk on audience participation

    NARCIS (Netherlands)

    Borger, M.; Costera Meijer, I.; van Hoof, A.M.J.; Sanders, J.

    2013-01-01

    Studies of participatory journalism demonstrate that professional journalism can be resistant to change. Journalists and news organizations do wish to encourage audience contribution and digital innovation, but find it difficult to reconcile traditional journalistic values and practices with more

  3. “It really is a craft” - Repertoires in journalistic frontrunners’ talk on audience participation

    NARCIS (Netherlands)

    Borger, M.; Costera Meijer, I.; Hoof, A. van; Sanders, J.M.

    2013-01-01

    Studies of participatory journalism demonstrate that professional journalism can be resistant to change. Journalists and news organizations do wish to encourage audience contribution and digital innovation, but find it difficult to reconcile traditional journalistic values and practices with more

  4. A Reception Analysis on the Youth Audiences of TV Series in Marivan

    Directory of Open Access Journals (Sweden)

    Omid Karimi

    2014-03-01

    Full Text Available The aim of this article is to describe the role of foreign media as the agitators of popular culture. For that with reception analysis it’s pay to describe decoding of youth audiences about this series. Globalization theory and Reception in Communication theory are formed the theoretical system of current article. The methodology in this research is qualitative one, and two techniques as in-depth interview and observation are used for data collection. The results show different people based on individual features, social and cultural backgrounds have inclination toward special characters and identify with them. This inclination so far the audience fallow the series because of his/her favorite character. Also there is a great compatibility between audience backgrounds and their receptions. A number of audience have criticized the series and point out the negative consequences on its society. However, seeing the series continue; really they prefer watching series enjoying to risks of it.

  5. From the Moon: Bringing Space Science to Diverse Audiences

    Science.gov (United States)

    Runyon, C. J.; Hall, C.; Joyner, E.; Meyer, H. M.; M3 Science; E/PO Team

    2011-12-01

    -hour graduate credit course. Through these courses, teachers from a variety of disciplines and grade levels journey to the Moon, exploring NASA's historic and current missions and data. As both of these courses are primarily online, we incorporate interactive ways for educators to explore and communicate their ideas. Through a series of scaffolded webquests, educators work through inquiry-oriented lessons to gather information and data directly through the Internet. The webquests allow students to freely explore, motivating them to investigate open-ended questions and enhance their self-learning process. III) To address more diverse audiences, a unique partnership among the College of Charleston's School of Science and Math and the School of the Arts will showcase a two-year celebration of lunar observations and analyses. From the Moon: Mapping and Exploration will open in November, 2011. From the Moon: Mysteries and Myths exhibit at the Halsey Gallery of Art in Charleston, SC will open in Fall, 2013. Patrons will explore one-of-a-kind artifacts, as well as early observations from Galileo to current observations from ongoing NASA lunar missions. Both exhibits will be paired with tactile activities, lesson plans and professional development opportunities.

  6. The communication effects of audience situation and message framing on smoking cessation

    OpenAIRE

    Yang, Dong-jenn

    2013-01-01

    This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was employed for analyses. The results showed that the communication effects were influenced by the interactive effects of message framing and audience situation, and for smokers, positive messages have a more s...

  7. {SW}ARMED: Captive Portals, Mobile Devices, and Audience Participation in Multi-User Music Performance

    OpenAIRE

    Hindle, Abram

    2013-01-01

    Audience participation in computer music has long been limited byresources such as sensor technology or the material goods necessary toshare such an instrument. A recent paradigm is to take advantageof the incredible popularity of the smart-phone, a pocket sizedcomputer, and other mobile devices, to provide the audience aninterface into a computer music instrument. In this paper we discuss amethod of sharing a computer music instrument's interface with anaudience to allow them to interact via...

  8. How Less Alienation Creates More Exploitation? Audience Labour on Social Network Sites.

    Directory of Open Access Journals (Sweden)

    Eran Fisher

    2012-05-01

    Full Text Available Abstract: The notion of audience labour has been an important contribution to Marxist political economy of the media. It revised the traditional political economy analysis, which focused on media ownership, by suggesting that media was also a site of production, constituting particular relations of production. Such analysis highlighted the active role of audience in the creation of media value as both commodities and workers, thus pointing to audience exploitation. Recently, in light of paradigmatic transformations in the media environment – particularly the emergence of Web 2.0 and social network sites – there has been a renewed interest in such analysis, and a reexamination of audience exploitation. Focusing on Facebook as a case-study, this article examines audience labour on social network sites along two Marxist themes – exploitation and alienation. It argues for a historical shift in the link between exploitation and alienation of audience labour, concurrent with the shift from mass media to social media. In the mass media, the capacity for exploitation of audience labour was quite limited while the alienation that such work created was high. In contrast, social media allows for the expansion and intensification of exploitation. Simultaneously, audience labour on social media – because it involves communication and sociability – also ameliorates alienation by allowing self-expression, authenticity, and relations with others. Moreover, the article argues that the political economy of social network sites is founded on a dialectical link between exploitation and alienation: in order to be de-alienated, Facebook users must communicate and socialize, thus exacerbating their exploitation. And vice-versa, in order for Facebook to exploit the work of its users, it must contribute to their de-alienation.

  9. TV FOR CHILDREN : How the Swedish Public Service Television Imagines a Child Audience

    OpenAIRE

    Pettersson, Åsa

    2013-01-01

    The study explores how the Swedish public service TV institution imagines a child audience in a societal context where the broadcasting landscape hastransformed greatly over the past thirty years and where TV is seen to  constitute both risks and benefits for children. The concept of TV for children is established to broaden the scope for studying what has been broadcast for a child audience on public service TV. The empirical material consists of both broadcasting policy documents and an ext...

  10. Predicting Audience Location on the Basis of the k-Nearest Neighbor Multilabel Classification

    Directory of Open Access Journals (Sweden)

    Haitao Wu

    2014-01-01

    Full Text Available Understanding audience location information in online social networks is important in designing recommendation systems, improving information dissemination, and so on. In this paper, we focus on predicting the location distribution of audiences on YouTube. And we transform this problem to a multilabel classification problem, while we find there exist three problems when the classical k-nearest neighbor based algorithm for multilabel classification (ML-kNN is used to predict location distribution. Firstly, the feature weights are not considered in measuring the similarity degree. Secondly, it consumes considerable computing time in finding similar items by traversing all the training set. Thirdly, the goal of ML-kNN is to find relevant labels for every sample which is different from audience location prediction. To solve these problems, we propose the methods of measuring similarity based on weight, quickly finding similar items, and ranking a specific number of labels. On the basis of these methods and the ML-kNN, the k-nearest neighbor based model for audience location prediction (AL-kNN is proposed for predicting audience location. The experiments based on massive YouTube data show that the proposed model can more accurately predict the location of YouTube video audience than the ML-kNN, MLNB, and Rank-SVM methods.

  11. Communicating with the crowd: speakers use abstract messages when addressing larger audiences.

    Science.gov (United States)

    Joshi, Priyanka D; Wakslak, Cheryl J

    2014-02-01

    Audience characteristics often shape communicators' message framing. Drawing from construal level theory, we suggest that when speaking to many individuals, communicators frame messages in terms of superordinate characteristics that focus attention on the essence of the message. On the other hand, when communicating with a single individual, communicators increasingly describe events and actions in terms of their concrete details. Using different communication tasks and measures of construal, we show that speakers communicating with many individuals, compared with 1 person, describe events more abstractly (Study 1), describe themselves as more trait-like (Study 2), and use more desirability-related persuasive messages (Study 3). Furthermore, speakers' motivation to communicate with their audience moderates their tendency to frame messages based on audience size (Studies 3 and 4). This audience-size abstraction effect is eliminated when a large audience is described as homogeneous, suggesting that people use abstract construal strategically in order to connect across a disparate group of individuals (Study 5). Finally, we show that participants' experienced fluency in communication is influenced by the match between message abstraction and audience size (Study 6).

  12. Patterns of arm muscle activation involved in octopus reaching movements.

    Science.gov (United States)

    Gutfreund, Y; Flash, T; Fiorito, G; Hochner, B

    1998-08-01

    The extreme flexibility of the octopus arm allows it to perform many different movements, yet octopuses reach toward a target in a stereotyped manner using a basic invariant motor structure: a bend traveling from the base of the arm toward the tip (Gutfreund et al., 1996a). To study the neuronal control of these movements, arm muscle activation [electromyogram (EMG)] was measured together with the kinematics of reaching movements. The traveling bend is associated with a propagating wave of muscle activation, with maximal muscle activation slightly preceding the traveling bend. Tonic activation was occasionally maintained afterward. Correlation of the EMG signals with the kinematic variables (velocities and accelerations) reveals that a significant part of the kinematic variability can be explained by the level of muscle activation. Furthermore, the EMG level measured during the initial stages of movement predicts the peak velocity attained toward the end of the reaching movement. These results suggest that feed-forward motor commands play an important role in the control of movement velocity and that simple adjustment of the excitation levels at the initial stages of the movement can set the velocity profile of the whole movement. A simple model of octopus arm extension is proposed in which the driving force is set initially and is then decreased in proportion to arm diameter at the bend. The model qualitatively reproduces the typical velocity profiles of octopus reaching movements, suggesting a simple control mechanism for bend propagation in the octopus arm.

  13. How infants' reaches reveal principles of sensorimotor decision making

    Science.gov (United States)

    Dineva, Evelina; Schöner, Gregor

    2018-01-01

    In Piaget's classical A-not-B-task, infants repeatedly make a sensorimotor decision to reach to one of two cued targets. Perseverative errors are induced by switching the cue from A to B, while spontaneous errors are unsolicited reaches to B when only A is cued. We argue that theoretical accounts of sensorimotor decision-making fail to address how motor decisions leave a memory trace that may impact future sensorimotor decisions. Instead, in extant neural models, perseveration is caused solely by the history of stimulation. We present a neural dynamic model of sensorimotor decision-making within the framework of Dynamic Field Theory, in which a dynamic instability amplifies fluctuations in neural activation into macroscopic, stable neural activation states that leave memory traces. The model predicts perseveration, but also a tendency to repeat spontaneous errors. To test the account, we pool data from several A-not-B experiments. A conditional probabilities analysis accounts quantitatively how motor decisions depend on the history of reaching. The results provide evidence for the interdependence among subsequent reaching decisions that is explained by the model, showing that by amplifying small differences in activation and affecting learning, decisions have consequences beyond the individual behavioural act.

  14. Targeting gender: A content analysis of alcohol advertising in magazines.

    Science.gov (United States)

    Jung, A-Reum; Hovland, Roxanne

    2016-01-01

    Creating target specific advertising is fundamental to maximizing advertising effectiveness. When crafting an advertisement, message and creative strategies are considered important because they affect target audiences' attitudes toward advertised products. This study endeavored to find advertising strategies that are likely to have special appeal for men or women by examining alcohol advertising in magazines. The results show that the substance of the messages is the same for men and women, but they only differ in terms of presentation. However, regardless of gender group, the most commonly used strategies in alcohol advertising are appeals to the target audience's emotions.

  15. Digital Immigrants, Digital Learning: Reaching Adults through Information Literacy Instruction Online

    Science.gov (United States)

    Rapchak, Marcia; Behary, Robert

    2013-01-01

    As information literacy programs become more robust, finding methods of reaching students beyond the traditional undergraduate has become a priority for many institutions. At Duquesne University, efforts have been made to reach adult learners in an accelerated program targeted to nontraditional students, much of which is provided online. This…

  16. Pilot study to test effectiveness of video game on reaching performance in stroke.

    Science.gov (United States)

    Acosta, Ana Maria; Dewald, Hendrik A; Dewald, Jules P A

    2011-01-01

    Robotic systems currently used in upper-limb rehabilitation following stroke rely on some form of visual feedback as part of the intervention program. We evaluated the effect of a video game environment (air hockey) on reaching in stroke with various levels of arm support. We used the Arm Coordination Training 3D system to provide variable arm support and to control the hockey stick. We instructed seven subjects to reach to one of three targets covering the workspace of the impaired arm during the reaching task and to reach as far as possible while playing the video game. The results from this study showed that across subjects, support levels, and targets, the reaching distances achieved with the reaching task were greater than those covered with the video game. This held even after further restricting the mapped workspace of the arm to the area most affected by the flexion synergy (effectively forcing subjects to fight the synergy to reach the hockey puck). The results from this study highlight the importance of designing video games that include specific reaching targets in the workspace compromised by the expression of the flexion synergy. Such video games would also adapt the target location online as a subject's success rate increases.

  17. Guiding Warfare to Reach Sustainable Peace

    DEFF Research Database (Denmark)

    Vestenskov, David; Drewes, Line

    The conference report Guiding Warfare to Reach Sustainable Peace constitutes the primary outcome of the conference It is based on excerpts from the conference presenters and workshop discussions. Furthermore, the report contains policy recommendations and key findings, with the ambition of develo......The conference report Guiding Warfare to Reach Sustainable Peace constitutes the primary outcome of the conference It is based on excerpts from the conference presenters and workshop discussions. Furthermore, the report contains policy recommendations and key findings, with the ambition...... of developing best practices in the education and implementation of IHL in capacity building of security forces....

  18. Cerebellar inactivation impairs memory of learned prism gaze-reach calibrations.

    Science.gov (United States)

    Norris, Scott A; Hathaway, Emily N; Taylor, Jordan A; Thach, W Thomas

    2011-05-01

    Three monkeys performed a visually guided reach-touch task with and without laterally displacing prisms. The prisms offset the normally aligned gaze/reach and subsequent touch. Naive monkeys showed adaptation, such that on repeated prism trials the gaze-reach angle widened and touches hit nearer the target. On the first subsequent no-prism trial the monkeys exhibited an aftereffect, such that the widened gaze-reach angle persisted and touches missed the target in the direction opposite that of initial prism-induced error. After 20-30 days of training, monkeys showed long-term learning and storage of the prism gaze-reach calibration: they switched between prism and no-prism and touched the target on the first trials without adaptation or aftereffect. Injections of lidocaine into posterolateral cerebellar cortex or muscimol or lidocaine into dentate nucleus temporarily inactivated these structures. Immediately after injections into cortex or dentate, reaches were displaced in the direction of prism-displaced gaze, but no-prism reaches were relatively unimpaired. There was little or no adaptation on the day of injection. On days after injection, there was no adaptation and both prism and no-prism reaches were horizontally, and often vertically, displaced. A single permanent lesion (kainic acid) in the lateral dentate nucleus of one monkey immediately impaired only the learned prism gaze-reach calibration and in subsequent days disrupted both learning and performance. This effect persisted for the 18 days of observation, with little or no adaptation.

  19. "Know your audience": A hospital community engagement programme in a non-profit paediatric hospital in Cambodia.

    Directory of Open Access Journals (Sweden)

    Sreymom Pol

    Full Text Available The purpose of this evaluation is to explore the impact of the new hospital community engagement programme (comprised of a Young Persons Advisory Group and a Science Café on community members and other stakeholders, with regard to their attitudes, skills and degree of engagement in a paediatric hospital in Cambodia.Data collection included feedback questionnaires and reflections produced after each YPAG and Science Café event. Further questionnaires and reflective interviews were conducted to gather the views of key stakeholders. Data were analysed by thematic content analysis and numerical data were expressed using descriptive statistics.The vast majority of participants expressed their enjoyment and satisfaction of the hospital community engagement programme. Delivering the programme in the right manner for the target audiences, by prioritising their needs was key to this. Participants valued the programmes in terms of the knowledge delivered around good health practices, the skills developed such as confidence and responsibility for their health, and the provision of opportunities to voice their opinions. All stakeholders recognised the importance of the programme in improving the quality of the healthcare service provided at the hospital.In order to have a successful hospital community engagement programme, understanding the target audience is essential. The engagement programme must be delivered in the right way to meet the needs of community members, including right communication, right setting, right people and right timing. This will ultimately result in a meaningful programme that is able to empower community members, potentially resulting in lasting change in healthcare practices. In conclusion, the gap between hospitals and the community could narrow, allowing everyone to interact and learn from each other.

  20. Fixed target physics at high energies

    International Nuclear Information System (INIS)

    Kirk, T.B.

    1984-01-01

    The number and type of fixed target experiments that can be pursued at a proton synchrotron are very large. The advent of the Fermilab superconducting accelerator, the Tevatron, will extend and improve the results which are given here from recent CERN and Fermilab experiments. The sample of experiments given in this paper is neither meant to be inclusive nor intensive. Hopefully, it will give the flavor of contemporary fixed target physics to a predominantly cosmic ray oriented audience. (author)

  1. Reaching for the true overlay in advanced nodes

    Science.gov (United States)

    Koay, Chiew-seng; Hamieh, Bassem; Felix, Nelson; Gaudiello, John

    2017-03-01

    Traditionally, the total measurement uncertainty (TMU) of overlay metrology focuses on dynamic precision, toolinduced-shift, and matching, while rarely examining inaccuracy. However, some researchers have recently shown that measurement inaccuracy can still be large despite optimized small TMU. Moreover, this inaccuracy can consume a significant portion of the overlay budget in the advanced nodes. In addition to qualifying the overlay error of inline wafers, overlay metrology is also used for improving on-product overlay as it provides corrective feedback to the lithography scanner. The accuracy of the correction terms as a result depends directly upon the measurement accuracy. As such, enhanced overlay accuracy will improve the overlay performance of reworked wafers, or subsequently exposed wafers. We have previously shown that a segmented Blossom target is more prone to asymmetry-induced inaccuracy than a nonsegmented target is [1]. Since target segmentation is inevitable for SADP and SAQP patterning processes, their resulting overlay performance leaves a lot to be desired. In our quest to reach for the true overlay, this paper reports our investigations on accuracy enhancement techniques for image-based targets, such as redundancy and self-calibration, and on the use of simulation-optimized scatterometry-based targets.

  2. Reaching Reluctant Students: Insights from Torey Hayden.

    Science.gov (United States)

    Marlowe, Mike

    1999-01-01

    Illustrates principles of reaching students who fight or avoid adults by using examples drawn from the writings of Torey Hayden. Presents ten concepts that can serve as guidelines for building relationships with resistant children, and gives excerpts from Hayden's works to illustrate each concept. Demonstrates how books provide teachers with…

  3. ATLAS Barrel Toroid magnet reached nominal field

    CERN Multimedia

    2006-01-01

     On 9 November the barrel toroid magnet reached its nominal field of 4 teslas, with an electrical current of 21 000 amperes (21 kA) passing through the eight superconducting coils as shown on this graph

  4. Examination of muscularity and body fat depictions in magazines that target heterosexual and gay men.

    Science.gov (United States)

    Lanzieri, Nicholas; Cook, Brian J

    2013-03-01

    Previous content analyses of magazine images have typically examined within genres but failed to include comparisons between publications intended for various populations. The purpose of this study was to examine depictions of muscularity and thinness of male images in several widely distributed magazines that target male audiences from a variety of genres. Twenty-three magazine titles with the highest circulation rates that targeted heterosexual men, gay men, and general audiences were selected for image analyses. We found that magazines that target gay male audiences depicted images of men who were thinner in comparison to magazines targeting heterosexual men. Both gay and heterosexual magazines depicted male images with greater muscularity than magazines intended for general audiences. Differences in male image depictions in magazines may contribute to the promotion of an unattainable body ideal in some subgroups of gay culture. Copyright © 2012 Elsevier Ltd. All rights reserved.

  5. Hombres Sanos: exposure and response to a social marketing HIV prevention campaign targeting heterosexually identified Latino men who have sex with men and women.

    Science.gov (United States)

    Martínez-Donate, Ana P; Zellner, Jennifer A; Fernández-Cerdeño, Araceli; Sañudo, Fernando; Hovell, Melbourne F; Sipan, Carol L; Engelberg, Moshe; Ji, Ming

    2009-10-01

    This study examined the reach and impact of a social marketing intervention to reduce HIV risk among heterosexually identified (HI) Latino men who have sex with men and women (MSMW). Repeated cross-sectional intercept surveys were conducted in selected community venues during and after the campaign with 1,137 HI Latino men. Of them, 6% were classified as HI Latino MSMW. On average, 85.9% of the heterosexual respondents and 86.8% of the HI MSMW subsample reported exposure to the campaign. Responses to the campaign included having made an appointment for a male health exam that included HIV testing and using condoms. Campaign exposure was significantly associated with HIV testing behavior and intentions and with knowledge of where to get tested. The campaign reached its underserved target audience and stimulated preventive behaviors. Social marketing represents a promising approach for HIV prevention among HI Latinos, in general, and HI Latino MSMW, in particular.

  6. Reaching the grassroots: publishing methodologies for development organizations.

    Science.gov (United States)

    Zielinski, C

    1987-01-01

    There are 3 major distinctions between the traditional form of academic publishing and publishing for the grassroots as a development-organization activity, particularly in developing countries. Whereas academic publishing seeks to cover the target audience in its entirety, grassroots publishing can only cover a sampling. Academic publishing fulfills a need, while grassroots publishing demonstrates a need and a way to fulfill it. Finally, whereas academic publishing is largely a support activity aimed at facilitating the dissemination of information as a relatively minor part of a technical program, grassroots publishing is a more substantive activity aimed at producing a catalytic effect. Publication for the grassroots further calls for a different methodological approach. Given the constraint of numbers, publications aimed at the grassroots can only be examples or prototypes. The function of a prototype is to serve both as a basis for translation, adaptation, and replication and as a model end result. The approach to the use and promotion of prototypes differs according to the specific country situation. In countries with a heterogenous culture or several different languages, 2 items should be produced: a prototype of the complete text, which should be pretested and evaluated, and a prototype adaptation kit stripped of cultural and social biases. Promotion of the translation and replication of a publication can be achieved by involving officials at the various levels of government, interesting international and voluntary funding agencies, and stimulating indigenous printing capacities at the community level. The most important factors are the appropriateness of the publication in solving specific priority problems and the interest and involvement of national and state authorities at all stages of the project.

  7. User statistics for an online health game targeted at children

    NARCIS (Netherlands)

    Alblas, E.E.; Folkvord, F.; Anschutz, D.J.; Ketelaar, P.E.; Granic, I.; Mensink, F.; Buijzen, M.A.; Riet, J.P. van 't

    2017-01-01

    Objective: Given that many households in western countries nowadays have home access to the Internet, developing health-promoting online interventions has the potential to reach large audiences. Studies assessing usage data of online health interventions are important and relevant but, as of yet,

  8. Action without awareness: reaching to an object you do not remember seeing.

    Directory of Open Access Journals (Sweden)

    Matthew Heath

    Full Text Available BACKGROUND: Previous work by our group has shown that the scaling of reach trajectories to target size is independent of obligatory awareness of that target property and that "action without awareness" can persist for up to 2000 ms of visual delay. In the present investigation we sought to determine if the ability to scale reaching trajectories to target size following a delay is related to the pre-computing of movement parameters during initial stimulus presentation or the maintenance of a sensory (i.e., visual representation for on-demand response parameterization. METHODOLOGY/PRINCIPAL FINDINGS: Participants completed immediate or delayed (i.e., 2000 ms perceptual reports and reaching responses to different sized targets under non-masked and masked target conditions. For the reaching task, the limb associated with a trial (i.e., left or right was not specified until the time of response cuing: a manipulation that prevented participants from pre-computing the effector-related parameters of their response. In terms of the immediate and delayed perceptual tasks, target size was accurately reported during non-masked trials; however, for masked trials only a chance level of accuracy was observed. For the immediate and delayed reaching tasks, movement time as well as other temporal kinematic measures (e.g., times to peak acceleration, velocity and deceleration increased in relation to decreasing target size across non-masked and masked trials. CONCLUSIONS/SIGNIFICANCE: Our results demonstrate that speed-accuracy relations were observed regardless of whether participants were aware (i.e., non-masked trials or unaware (i.e., masked trials of target size. Moreover, the equivalent scaling of immediate and delayed reaches during masked trials indicates that a persistent sensory-based representation supports the unconscious and metrical scaling of memory-guided reaching.

  9. Independent development of the Reach and the Grasp in spontaneous self-touching by human infants in the first 6 months

    OpenAIRE

    Thomas, Brittany L.; Karl, Jenni M.; Whishaw, Ian Q.

    2015-01-01

    The Dual Visuomotor Channel Theory proposes that visually guided reaching is a composite of two movements, a Reach that advances the hand to contact the target and a Grasp that shapes the digits for target purchase. The theory is supported by biometric analyses of adult reaching, evolutionary contrasts, and differential developmental patterns for the Reach and the Grasp in visually guided reaching in human infants. The present ethological study asked whether there is evidence for a dissociate...

  10. Gaze anchoring guides real but not pantomime reach-to-grasp: support for the action-perception theory.

    Science.gov (United States)

    Kuntz, Jessica R; Karl, Jenni M; Doan, Jon B; Whishaw, Ian Q

    2018-04-01

    Reach-to-grasp movements feature the integration of a reach directed by the extrinsic (location) features of a target and a grasp directed by the intrinsic (size, shape) features of a target. The action-perception theory suggests that integration and scaling of a reach-to-grasp movement, including its trajectory and the concurrent digit shaping, are features that depend upon online action pathways of the dorsal visuomotor stream. Scaling is much less accurate for a pantomime reach-to-grasp movement, a pretend reach with the target object absent. Thus, the action-perception theory proposes that pantomime movement is mediated by perceptual pathways of the ventral visuomotor stream. A distinguishing visual feature of a real reach-to-grasp movement is gaze anchoring, in which a participant visually fixates the target throughout the reach and disengages, often by blinking or looking away/averting the head, at about the time that the target is grasped. The present study examined whether gaze anchoring is associated with pantomime reaching. The eye and hand movements of participants were recorded as they reached for a ball of one of three sizes, located on a pedestal at arms' length, or pantomimed the same reach with the ball and pedestal absent. The kinematic measures for real reach-to-grasp movements were coupled to the location and size of the target, whereas the kinematic measures for pantomime reach-to-grasp, although grossly reflecting target features, were significantly altered. Gaze anchoring was also tightly coupled to the target for real reach-to-grasp movements, but there was no systematic focus for gaze, either in relation with the virtual target, the previous location of the target, or the participant's reaching hand, for pantomime reach-to-grasp. The presence of gaze anchoring during real vs. its absence in pantomime reach-to-grasp supports the action-perception theory that real, but not pantomime, reaches are online visuomotor actions and is discussed in

  11. Designing virtual audiences for fear of public speaking training - an observation study on realistic nonverbal behavior.

    Science.gov (United States)

    Poeschl, Sandra; Doering, Nicola

    2012-01-01

    Virtual Reality technology offers great possibilities for Cognitive Behavioral Therapy of fear of public speaking: Clients can be exposed to virtual fear-triggering stimuli (exposure) and are able to role-play in virtual environments, training social skills to overcome their fear. Usually, prototypical audience behavior (neutral, social and anti-social) serves as stimulus in virtual training sessions, although there is significant lack of theoretical basis on typical audience behavior. The study presented deals with the design of a realistic virtual presentation scenario. An audience (consisting of n=18 men and women) in an undergraduate seminar was observed during three frontal lecture sessions. Behavior frequency of four nonverbal dimensions (eye contact, facial expression, gesture, and posture) was rated by means of a quantitative content analysis. Results show audience behavior patterns which seem to be typical in frontal lecture contexts, like friendly and neutral face expressions. Additionally, combined and even synchronized behavioral patterns between participants who sit next to each other (like turning to the neighbor and start talking) were registered. The gathered data serve as empirical design basis for a virtual audience to be used in virtual training applications that stimulate the experiences of the participants in a realistic manner, thereby improving the experienced presence in the training application.

  12. Improving exposure scenario definitions within REACH

    DEFF Research Database (Denmark)

    Lee, Jihyun; Pizzol, Massimo; Thomsen, Marianne

    In recent years, the paradigm of chemical management system has changed from being toxicity oriented and media based to being risk oriented and receptor based. This trend is evident not only regarding environmental quality standards, but also for industrial chemical regulations. Political...... instruments to support a precautionary chemicals management system and to protect receptor’s health have also been increasing. Since 2007, the European Union adopted REACH (the Regulation on Registration, Evaluation, Authorisation and Restriction of Chemicals): REACH makes industry responsible for assessing...... and managing the risks posed by industrial chemicals and providing appropriate safety information to their users (EC, 2007). However, to ensure a high level of protection of human health and the environment, there is a need to consider ‘aggregate exposure’ including background exposures from environment which...

  13. Does workplace health promotion reach shift workers?

    DEFF Research Database (Denmark)

    Nabe-Nielsen, Kirsten; Garde, Anne Helene; Clausen, Thomas

    2015-01-01

    OBJECTIVES: One reason for health disparities between shift and day workers may be that workplace health promotion does not reach shift workers to the same extent as it reaches day workers. This study aimed to investigate the association between shift work and the availability of and participation...... in workplace health promotion. METHODS: We used cross-sectional questionnaire data from a large representative sample of all employed people in Denmark. We obtained information on the availability of and participation in six types of workplace health promotion. We also obtained information on working hours, ie......). RESULTS: In the general working population, fixed evening and fixed night workers, and employees working variable shifts including night work reported a higher availability of health promotion, while employees working variable shifts without night work reported a lower availability of health promotion...

  14. A key region in the human parietal cortex for processing proprioceptive hand feedback during reaching movements

    DEFF Research Database (Denmark)

    Reichenbach, Alexandra; Thielscher, Axel; Peer, Angelika

    2014-01-01

    of proprioceptive-only and of multi-sensory information about hand position when reaching for a visual target. TMS over two distinct stimulation sites elicited differential effects: TMS applied over the posterior part of the medial intraparietal sulcus (mIPS) compromised reaching accuracy when proprioception...... was the only sensory information available for correcting the reaching error. When visual feedback of the hand was available, TMS over the anterior intraparietal sulcus (aIPS) prolonged reaching time. Our results show for the first time the causal involvement of the posterior mIPS in processing proprioceptive...

  15. Olefins and chemical regulation in Europe: REACH.

    Science.gov (United States)

    Penman, Mike; Banton, Marcy; Erler, Steffen; Moore, Nigel; Semmler, Klaus

    2015-11-05

    REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals) is the European Union's chemical regulation for the management of risk to human health and the environment (European Chemicals Agency, 2006). This regulation entered into force in June 2007 and required manufacturers and importers to register substances produced in annual quantities of 1000 tonnes or more by December 2010, with further deadlines for lower tonnages in 2013 and 2018. Depending on the type of registration, required information included the substance's identification, the hazards of the substance, the potential exposure arising from the manufacture or import, the identified uses of the substance, and the operational conditions and risk management measures applied or recommended to downstream users. Among the content developed to support this information were Derived No-Effect Levels or Derived Minimal Effect Levels (DNELs/DMELs) for human health hazard assessment, Predicted No Effect Concentrations (PNECs) for environmental hazard assessment, and exposure scenarios for exposure and risk assessment. Once registered, substances may undergo evaluation by the European Chemicals Agency (ECHA) or Member State authorities and be subject to requests for additional information or testing as well as additional risk reduction measures. To manage the REACH registration and related activities for the European olefins and aromatics industry, the Lower Olefins and Aromatics REACH Consortium was formed in 2008 with administrative and technical support provided by Penman Consulting. A total of 135 substances are managed by this group including 26 individual chemical registrations (e.g. benzene, 1,3-butadiene) and 13 categories consisting of 5-26 substances. This presentation will describe the content of selected registrations prepared for 2010 in addition to the significant post-2010 activities. Beyond REACH, content of the registrations may also be relevant to other European activities, for

  16. Performance reach in the LHC for 2012

    International Nuclear Information System (INIS)

    Arduini, G.

    2012-01-01

    Based on the 2011 experience and Machine Development study results, the performance reach of the LHC with 25 and 50 ns beams will be addressed for operation at 3.5 and 4 TeV. The possible scrubbing scenarios and potential intensity limitations resulting from vacuum, heating will be taken into account wherever possible. The paper mainly covers the performance of the two high luminosity regions in IR1 and IR5. (author)

  17. "Like throwing a bowling ball at a battle ship" audience responses to Australian news stories about alcohol pricing and promotion policies: a qualitative focus group study.

    Directory of Open Access Journals (Sweden)

    Andrea S Fogarty

    Full Text Available INTRODUCTION: Policies affecting alcohol's price and promotion are effective measures to reduce harms. Yet policies targeting populations are unpopular with the public, whose views can be influenced by news framings of policy narratives. In Australia, alcohol taxation receives high news coverage, while advertising restrictions have not until recently, and narratives are highly contested for each. However, research specifically examining how audiences respond to such news stories is scant. We sought to explore audience understanding of news reports about two alcohol policy proposals. METHOD: From June to August 2012, 46 participants were recruited for 8 focus groups in age-brackets of young people aged 18-25 years, parents of young people, and adults aged 25 or older. Groups were split by education. Participants were asked their prior knowledge of alcohol policies, before watching and discussing four news stories about alcohol taxation and advertising. RESULTS: Participants were clear that alcohol poses problems, yet thought policy solutions were ineffective in a drinking culture they viewed as unamenable to change and unaffected by alcohol's price or promotion. Without knowledge of its actual effect on consumption, they cited the 2008 alcopops tax as a policy failure, blaming cheaper substitution. Participants had low knowledge of advertising restrictions, yet were concerned about underage exposure. They offered conditional support for restrictions, while doubting its effectiveness. There was marked distrust of statistics and news actors in broadcasts, yet discussions matched previous research findings. CONCLUSIONS: News coverage has resulted in strong audience understanding of alcohol related problems but framed solutions have not always provided clear messages, despite audience support for policies. Future advocacy will need to continue recent moves to address the links between alcohol's price and promotion with the drinking culture, as well

  18. “Like Throwing a Bowling Ball at a Battle Ship” Audience Responses to Australian News Stories about Alcohol Pricing and Promotion Policies: A Qualitative Focus Group Study

    Science.gov (United States)

    Fogarty, Andrea S.; Chapman, Simon

    2013-01-01

    Introduction Policies affecting alcohol’s price and promotion are effective measures to reduce harms. Yet policies targeting populations are unpopular with the public, whose views can be influenced by news framings of policy narratives. In Australia, alcohol taxation receives high news coverage, while advertising restrictions have not until recently, and narratives are highly contested for each. However, research specifically examining how audiences respond to such news stories is scant. We sought to explore audience understanding of news reports about two alcohol policy proposals. Method From June to August 2012, 46 participants were recruited for 8 focus groups in age-brackets of young people aged 18–25 years, parents of young people, and adults aged 25 or older. Groups were split by education. Participants were asked their prior knowledge of alcohol policies, before watching and discussing four news stories about alcohol taxation and advertising. Results Participants were clear that alcohol poses problems, yet thought policy solutions were ineffective in a drinking culture they viewed as unamenable to change and unaffected by alcohol’s price or promotion. Without knowledge of its actual effect on consumption, they cited the 2008 alcopops tax as a policy failure, blaming cheaper substitution. Participants had low knowledge of advertising restrictions, yet were concerned about underage exposure. They offered conditional support for restrictions, while doubting its effectiveness. There was marked distrust of statistics and news actors in broadcasts, yet discussions matched previous research findings. Conclusions News coverage has resulted in strong audience understanding of alcohol related problems but framed solutions have not always provided clear messages, despite audience support for policies. Future advocacy will need to continue recent moves to address the links between alcohol’s price and promotion with the drinking culture, as well as facilitate

  19. POLAR-PALOOZA Polar Researchers and Arctic Residents Engage, Inform and Inspire Diverse Public Audiences by sharing Polar Science and Global Connections during the International Polar Year, using a New Model of Informal Science Education

    Science.gov (United States)

    Haines-Stiles, G.; Akuginow, E.

    2006-12-01

    (Please note that the POLAR-PALOOZA initiative described in this Abstract is-as of 9/7/2006-"pending" for possible support from NSF and NASA as part of this year's IPY solicitation. Subject to decisions expected by 9/30, this presentation would either be withdrawn, or amplified with specific participants, locations and dates.) Despite the success of well-regarded movies like "March of the Penguins", the polar regions remain a great unknown for most people. Public knowledge about the Arctic and Antarctic, and the critical role of the Poles in the entire Earth system, is nonexistent, incomplete or burdened with misperceptions. The International Polar Years of 2007-2009-and associated "I*Y" science years such as IHY, IYPE and eGY-present a unique opportunity to change this. The people who can best effect this change are those who know the Poles best, through living or working there. Based on innovative but proven models, POLAR-PALOOZA will use three complementary strategies to engage, inform and inspire large public audiences. (1) A national tour, under the working title "Stories from a Changing Planet", will include in-person presentations at science centers, museums, libraries and schools across North America, including Canada and Mexico. The presentations will be augmented by High Definition Video taped on location at the Poles, audio and video podcasts, and special education and outreach activities for targeted audiences. "Stories from a Changing Planet" will provide diverse audiences with an exciting opportunity to meet and interact directly with polar experts, and to appreciate why the Poles and the research done there are directly relevant to their lives. (2) The "HiDef Video Science Story Capture Corps" is a team of professional videographers, using the latest generation of low-cost, high-quality cameras, deployed to both Poles. They will document the work of multiple researchers and projects, rather than focusing on one topic for a single broadcast program

  20. The Remaining Service Time Upon Reaching a High Level in M/G/1 Queues

    NARCIS (Netherlands)

    de Boer, Pieter-Tjerk; Nicola, V.F.; van Ommeren, Jan C.W.

    The distribution of the remaining service time upon reaching some target level in an M/G/1 queue is of theoretical as well as practical interest. In general, this distribution depends on the initial level as well as on the target level, say, B. Two initial levels are of particular interest, namely,

  1. Using Social Networks to Educate Seismology to Non-Science Audiences in Costa Rica

    Science.gov (United States)

    Lücke, O. H.; Linkimer, L.

    2013-12-01

    Costa Rica has a very high rate of seismicity with 63 damaging earthquakes in its history as a nation and 12 felt earthquakes per month on average. In Costa Rica, earthquakes are part of everyday life; hence the inhabitants are highly aware of seismic activity and geological processes. However, formal educational programs and mainstream media have not yet addressed the appropriate way of educating the public on these topics, thus myths and misconceptions are common. With the increasing influence of social networks on information diffusion, they have become a new channel to address this issue in Costa Rica. The National Seismological Network of Costa Rica (RSN) is a joint effort between the University of Costa Rica and the Costa Rican Institute of Electricity. Since 1973, the RSN studies the seismicity and volcanic activity in the country. Starting on January 2011 the RSN has an active Facebook Page, in which felt earthquakes are reported and information on Seismology, geological processes, scientific talks, and RSN activities are routinely posted. Additionally, RSN gets almost instantaneous feedback from RSN followers including people from all rural and urban areas of Costa Rica. In this study, we analyze the demographics, geographic distribution, reach of specific Facebook posts per topic, and the episodic growth of RSN followers related to specific seismic events. We observe that 70 % of the RSN users are between ages from 18 to 34. We consistently observe that certain regions of the country have more Facebook activity, although those regions are not the most populated nor have a high connectivity index. We interpret this pattern as the result of a higher awareness to geological hazards in those specific areas. We notice that educational posts are as well 'liked' as most earthquake reports. For exceptional seismic events, we observe sudden increments in the number of RSN followers in the order of tens of thousands. For example, the May 2013 Sixaola earthquake (Mw

  2. Interaction torque contributes to planar reaching at slow speed

    Directory of Open Access Journals (Sweden)

    Hoshi Fumihiko

    2008-10-01

    Full Text Available Abstract Background How the central nervous system (CNS organizes the joint dynamics for multi-joint movement is a complex problem, because of the passive interaction among segmental movements. Previous studies have demonstrated that the CNS predictively compensates for interaction torque (INT which is arising from the movement of the adjacent joints. However, most of these studies have mainly examined quick movements, presumably because the current belief is that the effects of INT are not significant at slow speeds. The functional contribution of INT for multijoint movements performed in various speeds is still unclear. The purpose of this study was to examine the contribution of INT to a planer reaching in a wide range of motion speeds for healthy subjects. Methods Subjects performed reaching movements toward five targets under three different speed conditions. Joint position data were recorded using a 3-D motion analysis device (50 Hz. Torque components, muscle torque (MUS, interaction torque (INT, gravity torque (G, and net torque (NET were calculated by solving the dynamic equations for the shoulder and elbow. NET at a joint which produces the joint kinematics will be an algebraic sum of torque components; NET = MUS - G - INT. Dynamic muscle torque (DMUS = MUS-G was also calculated. Contributions of INT impulse and DMUS impulse to NET impulse were examined. Results The relative contribution of INT to NET was not dependent on speed for both joints at every target. INT was additive (same direction to DMUS at the shoulder joint, while in the elbow DMUS counteracted (opposed to INT. The trajectory of reach was linear and two-joint movements were coordinated with a specific combination at each target, regardless of motion speed. However, DMUS at the elbow was opposed to the direction of elbow movement, and its magnitude varied from trial to trial in order to compensate for the variability of INT. Conclusion Interaction torque was important at

  3. Applicative Research on Psychological Demand of Audience and the TAXI for People

    Directory of Open Access Journals (Sweden)

    Zhang Caixia

    2015-01-01

    Full Text Available Whether TAXI for People from Beijing traffic channel, the only special program customized for taxi driver in Beijing, knows about the psychological feature of the certain taxi group is an important factor that affects the development of program. Based on demand theory of psychology, this article uses the questionnaire method to find out the psychological feature and lifestyle of audience, and discusses the degree to the TAXI for People which meets the psychological demand of taxi driver audience by analysis on the program content. It is said from the research that the TAXI for People basically meets the psychological demand from taxi drivers. However, this program shall focus more on their basic needs and provide the opportunity for the audience to participate in the program and activity.

  4. Audiences, Journalists, and Forms of Capital in the Online Journalistic Field

    Directory of Open Access Journals (Sweden)

    Edson C. Tandoc Jr.

    2016-04-01

    Full Text Available This study found divergence in how online journalists and student-audiences rated articles with varying popularity, as measured by audience metrics, and quality, as operationalized by winning a journalistic award. The findings revealed that while metrics and awards did not matter for young online news audiences, they were important for online journalists. But even among journalists, the importance of metrics and awards varied depending on whether the journalists were evaluating stories or their peers. For online journalists, popular stories were more newsworthy than those that were not. Awards did not influence their judgment of newsworthiness. But when evaluating the authors of the articles, online journalists rated authors of articles that won awards more favorably than authors of articles without awards. The popularity of stories did not matter in their evaluation of the authors.

  5. Targets and tactics

    DEFF Research Database (Denmark)

    Woo, V; Shestakova, M V; Ørskov, C

    2008-01-01

    BACKGROUND: The incidence of type 2 diabetes is reaching pandemic proportions, impacting patients and healthcare systems across the globe. Evidence suggests that a majority of patients are not achieving recommended blood glucose targets resulting in an increased risk of micro- and macro-vascular ......BACKGROUND: The incidence of type 2 diabetes is reaching pandemic proportions, impacting patients and healthcare systems across the globe. Evidence suggests that a majority of patients are not achieving recommended blood glucose targets resulting in an increased risk of micro- and macro...... diabetes has never been more compelling; with a clear focus on strategies for glycaemic control, the impact of the diabetes pandemic can be limited....

  6. A comparison of two methods to assess audience-induced changes in male mate choice

    Directory of Open Access Journals (Sweden)

    Madlen ZIEGE, Carmen HENNIGE-SCHULZ, Frauke MUECKSCH,David BIERBACH, Ralph TIEDEMANN, Bruno STREIT, Martin PLATH

    2012-02-01

    Full Text Available Multidirectional communicative interactions in social networks can have a profound effect on mate choice behavior. Male Atlantic molly Poecilia mexicana exhibit weaker mating preferences when an audience male is presented. This could be a male strategy to reduce sperm competition risk: interacting more equally with different females may be advantageous because rivals might copy mate choice decisions. In line with this hypothesis, a previous study found males to show a strong audience effect when being observed while exercising mate choice, but not when the rival was presented only before the choice tests. Audience effects on mate choice decisions have been quantified in poeciliid fishes using association preference designs, but it remains unknown if patterns found from measuring association times translate into actual mating behavior. Thus, we created five audience treatments simulating different forms of perceived sperm competition risk and determined focal males’ mating preferences by scoring pre-mating (nipping and mating behavior (gonopodial thrusting. Nipping did not reflect the pattern that was found when association preferences were measured, while a very similar pattern was uncovered in thrusting behavior. The strongest response was observed when the audience could eavesdrop on the focal male’s behavior. A reduction in the strength of focal males’ preferences was also seen after the rival male had an opportunity to mate with the focal male’s preferred mate. In comparison, the reduction of mating preferences in response to an audience was greater when measuring association times than actual mating behavior. While measuring direct sexual interactions between the focal male and both stimulus females not only the male’s motivational state is reflected but also females’ behavior such as avoidance of male sexual harassment [Current Zoology 58 (1: 84–94, 2012].

  7. A comparison of two methods to assess audience-induced changes in male mate choice

    Institute of Scientific and Technical Information of China (English)

    Madlen ZIEGE; Carmen HENNIGE-SCHULZ; Frauke MUECKSCH; David BIERBACH; Ralph TIEDEMANN; Bruno STREIT; Martin PLATH

    2012-01-01

    Multidirectional communicative interactions in social networks can have a profound effect on mate choice behavior.Male Atlantic molly Poecilia mexicana exhibit weaker mating preferences when an audience male is presented.This could be a male strategy to reduce sperm competition risk:interacting more equally with different females may be advantageous because rivals might copy mate choice decisions.In line with this hypothesis,a previous study found males to show a strong audience effect when being observed while exercising mate choice,but not when the rival was presented only before the choice tests.Audience effects on mate choice decisions have been quantified in poeciliid fishes using association preference designs,but it remains unknown if patterns found from measuring association times translate into actual mating behavior.Thus,we createl five audience treatments simulating different forms of perceived sperm competition risk and determined focal males' mating preferences by scoring pre-mating (nipping) and mating behavior (gonopodial thrusting).Nipping did not reflect the pattern that was found when association preferences were measured,while a very similar pattern was uncovered in thrusting behavior.The strongest response was observed when the audience could eavesdrop on the focal male's behavior.A reduction in the strength of focal males' preferences was also seen after the rival male had an opportunity to mate with the focal male's preferred mate.In comparison,the reduction of mating preferences in response to an audience was greater when measuring association times than actual mating behavior.While measuring direct sexual interactions between the focal male and both stimulus females not only the male's motivational state is reflected but also females' behavior such as avoidance of male sexual harassment [Current Zoology 58 (1):84-94,2012].

  8. Know your audience: public perception of geology from anecdote to evidence

    Science.gov (United States)

    Gibson, Hazel

    2015-04-01

    One of the basic strategies of science communication is to 'know your audience' (Nerlich et al, 2010), yet often scientists are communicating to a distant and diffuse audience that cannot be seen or directly engaged with. Both traditional written reports and emerging online media provide limited or no opportunity to engage audiences in dialogues with the communicator that can convey the public's own levels of knowledge. In those circumstances it becomes almost impossible to know your audience. For geoscientists, this decoupling from the intended audience is made more problematic when conveying new technical issues such as carbon capture and storage or deep geological disposal of radioactive waste, which are rooted in the unfamiliar subsurface (Sharma et al, 2007; Ashworth et al, 2009). Those geologists who have engaged with the public in these novel realms often have fashioned informal ways to overcome their audience's geological unfamiliarity based on the trial-and-error of personal experience, but such anecdotal lessons are rarely applicable to wider communities of practice. In recent years, however, our ad hoc intuitive ideas about how to comprehend public perceptions of geology have gained rigour from evidence-based theory (Singleton et al, 2009). This presentation highlights one example of this, using an ongoing study into the public understanding of the geological subsurface in south west England. Results from a combination of interviews and questionnaires were assessed using the established psychological technique: 'mental models' (Morgan et al, 2002). The work demonstrates how a mixed method approach can move geoscience communication beyond casual assumptions and individual rules of thumb to a more robust scientific way of thinking.

  9. Taking family planning services to hard-to-reach populations.

    Science.gov (United States)

    Donovan, P

    1996-01-01

    Interviews were conducted in 1995 among 100 US family planning program personnel who serve hard-to-reach populations, such as drug abusers, prisoners, the disabled, homeless persons, and non-English speaking minorities. Findings indicate that a range of services is available for hard-to-reach groups. Most family planning agencies focus on drug abusers because of the severity of HIV infections and the availability of funding. This article describes the activities of various agencies in Michigan, Pennsylvania, and Massachusetts that serve substance abuse centers with family planning services. One recommendation for a service provider is to present services in an environment where it is safe to talk about a person's needs. One other program offered personal greetings upon arrival and the continuity of having a familiar face to oversee all reproductive and health needs. Programs for prisoners ranged from basic sex education classes to comprehensive reproductive health care. Some prisons offered individual counseling. Some programs were presented in juvenile offender facilities. Outreach to the homeless involved services at homeless shelters, outreach workers who recruited women into traditional family planning clinics, and establishment of nontraditional sites for the homeless and other hard-to-reach persons. One provider's suggestion was to offer services where high-risk women already go for other services. Most services to the disabled target the developmentally disabled rather than the physically disabled. Experience has shown that many professionals working with the disabled do not recognize their clients' sexual needs. Other hard-to-reach groups include women in housing projects and shelters for battered women, welfare applicants, and sex workers. Key to service provision is creating trust, overcoming language and cultural differences, and subsidizing the cost of care.

  10. An Experimental Test of the Roles of Audience Involvement and Message Frame in Shaping Public Reactions to Celebrity Illness Disclosures.

    Science.gov (United States)

    Myrick, Jessica Gall

    2018-04-13

    Much research has investigated what happens when celebrities disclose an illness (via media) to the public. While audience involvement (i.e., identification and parasocial relationships) is often the proposed mechanism linking illness disclosures with audience behavior change, survey designs have prevented researchers from understanding if audience involvement prior to the illness disclosure actually predicts post-disclosure emotions, cognitions, and behaviors. Rooted in previous work on audience involvement as well as the Extended Parallel Process Model, the present study uses a national online experiment (N = 1,068) to test how pre-disclosure audience involvement may initiate post-disclosure effects for the message context of skin cancer. The data demonstrate that pre-disclosure audience involvement as well as the celebrity's framing of the disclosure can shape emotional responses (i.e., fear and hope), and that cognitive perceptions of the illness itself also influence behavioral intentions.

  11. Journalists and Audience in Bulgarian Online Media – the New Roles

    Directory of Open Access Journals (Sweden)

    Ivaylo Yoshkov

    2015-09-01

    Full Text Available The present paper analyses the changes in the traditional roles of journalists and audience in some of the most popular web sites of Bulgarian traditional media. It examines the levels of interactivity and personalization which enable the audience to create and share its own texts, recordings, news emissions, and also to set its own agenda and take part in the gatekeeping process, etc. The paper defines the status of Bulgarian “citizen journalism”, making the conclusion that the audience’s new role has some similarities with the traditional journalists’ role

  12. Riparian Vegetation Mapping Along the Hanford Reach

    International Nuclear Information System (INIS)

    FOGWELL, T.W.

    2003-01-01

    During the biological survey and inventory of the Hanford Site conducted in the mid-1990s (1995 and 1996), preliminary surveys of the riparian vegetation were conducted along the Hanford Reach. These preliminary data were reported to The Nature Conservancy (TNC), but were not included in any TNC reports to DOE or stakeholders. During the latter part of FY2001, PNNL contracted with SEE Botanical, the parties that performed the original surveys in the mid 1990s, to complete the data summaries and mapping associated with the earlier survey data. Those data sets were delivered to PNNL and the riparian mapping by vegetation type for the Hanford Reach is being digitized during the first quarter of FY2002. These mapping efforts provide the information necessary to create subsequent spatial data layers to describe the riparian zone according to plant functional types (trees, shrubs, grasses, sedges, forbs). Quantification of the riparian zone by vegetation types is important to a number of DOE'S priority issues including modeling contaminant transport and uptake in the near-riverine environment and the determination of ecological risk. This work included the identification of vegetative zones along the Reach by changes in dominant plant species covering the shoreline from just to the north of the 300 Area to China Bar near Vernita. Dominant and indicator species included Agropyron dasytachyudA. smithii, Apocynum cannabinum, Aristida longiseta, Artemisia campestris ssp. borealis var scouleriana, Artemisa dracunculus, Artemisia lindleyana, Artemisia tridentata, Bromus tectorum, Chrysothamnus nauseosus, Coreopsis atkinsoniana. Eleocharis palustris, Elymus cinereus, Equisetum hyemale, Eriogonum compositum, Juniperus trichocarpa, Phalaris arundinacea, Poa compressa. Salk exigua, Scirpus acutus, Solidago occidentalis, Sporobolus asper,and Sporobolus cryptandrus. This letter report documents the data received, the processing by PNNL staff, and additional data gathered in FY2002

  13. Long-reach manipulators for decommissioning

    International Nuclear Information System (INIS)

    Webster, D.A.; Challinor, S.F.

    1993-01-01

    A survey of redundant facilities at Sellafield has identified that in many cases the conventional means of deploying remote handling equipment are not appropriate and that novel means must be employed. However, decommissioning is not a value adding activity and so expensive one off designs must be avoided. The paper will describe BNFL's approach to the synthesis from proprietary parts of a manipulator which can lift 3 te at a horizontal reach of over 5 metres and yet can still perform the dextrous manipulation necessary to remove small items. It will also cover the development of the manipulator control systems and the adaption of commercial handtools to be manipulator friendly. (author)

  14. Luminosity performance reach after LS1

    International Nuclear Information System (INIS)

    Herr, W.

    2012-01-01

    Based on past experience (2010/2011), in particular expected limitations from beam-beam effects, and taking into account the expected beam quality from the LHC injectors, the peak and integrated luminosity at top energy is discussed for different scenarios (e.g. bunch spacing, beta*). In particular it will be shown which are the key parameters to reach the nominal luminosity and it is also shown that peak luminosities two times larger than nominal (or higher) are possible. Possible test in 2012 are discussed

  15. City Reach Code Technical Support Document

    Energy Technology Data Exchange (ETDEWEB)

    Athalye, Rahul A. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Chen, Yan [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Zhang, Jian [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Liu, Bing [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Frankel, Mark [New Buildings Inst., Portland, OR (United States); Lyles, Mark [New Buildings Inst., Portland, OR (United States)

    2017-10-31

    This report describes and analyzes a set of energy efficiency measures that will save 20% energy over ASHRAE Standard 90.1-2013. The measures will be used to formulate a Reach Code for cities aiming to go beyond national model energy codes. A coalition of U.S. cities together with other stakeholders wanted to facilitate the development of voluntary guidelines and standards that can be implemented in stages at the city level to improve building energy efficiency. The coalition's efforts are being supported by the U.S. Department of Energy via Pacific Northwest National Laboratory (PNNL) and in collaboration with the New Buildings Institute.

  16. The African filmmaker and content of African films: a study of the perspectives of the Nigerian film audience

    OpenAIRE

    Ganivu Olalekan Akashoro

    2011-01-01

    This paper attempts to appraise African filmmaking and the content of African films from a Nigerian film audience perspective. The study specifically explores the disposition of the audience towards contemporary African filmmaking for home video and cinema entertainment as well as the content of African films. The study used a qualitative questionnaire to determine the perspectives of residents in Lagos as members of the Nigerian film audience. The study found the perception of the content of...

  17. Rapid feedback responses correlate with reach adaptation and properties of novel upper limb loads.

    Science.gov (United States)

    Cluff, Tyler; Scott, Stephen H

    2013-10-02

    A hallmark of voluntary motor control is the ability to adjust motor patterns for novel mechanical or visuomotor contexts. Recent work has also highlighted the importance of feedback for voluntary control, leading to the hypothesis that feedback responses should adapt when we learn new motor skills. We tested this prediction with a novel paradigm requiring that human subjects adapt to a viscous elbow load while reaching to three targets. Target 1 required combined shoulder and elbow motion, target 2 required only elbow motion, and target 3 (probe target) required shoulder but no elbow motion. This simple approach controlled muscle activity at the probe target before, during, and after the application of novel elbow loads. Our paradigm allowed us to perturb the elbow during reaching movements to the probe target and identify several key properties of adapted stretch responses. Adapted long-latency responses expressed (de-) adaptation similar to reaching errors observed when we introduced (removed) the elbow load. Moreover, reaching errors during learning correlated with changes in the long-latency response, showing subjects who adapted more to the elbow load displayed greater modulation of their stretch responses. These adapted responses were sensitive to the size and direction of the viscous training load. Our results highlight an important link between the adaptation of feedforward and feedback control and suggest a key part of motor adaptation is to adjust feedback responses to the requirements of novel motor skills.

  18. Structured cylindrical targets

    International Nuclear Information System (INIS)

    Arnold, R.

    1986-01-01

    A variety of experimental concepts using high-energy heavy-ion beams in cylindrical targets have been studied through numerical simulation. With an accelerator planned for GSl, plasma temperatures of 100 eV can be reached by cylindrical compression, using inhomogeneous hollow-shell targets. Magnetic insulation, using external fields, has been explored as an aid in reaching high core temperatures. Experiments on collision-pumped x-ray laser physics are also discussed. (ii) Two-dimensional PlC code simulations of homogeneous solid targets show hydrodynamic effects not found in previous 1-D calculations. (iii) Preliminary ideas for an experiment on non-equilibrium heavy-ion charge-states using an existing accelerator and a pre-formed plasma target are outlined. (author)

  19. Structured cylindrical targets

    International Nuclear Information System (INIS)

    Arnold, R.; Lackner-Russo, D.; Meyer-ter-Vehn, J.; Hoffmann, I.

    1986-01-01

    A variety of experimental concepts using high-energy heavy-ion beams in cylindrical targets have been studied through numerical simulation. With an accelerator planned for GSl, plasma temperatures of 100 eV can be reached by cylindrical compression, using inhomogenous hollow-shell targets. Magnetic insulation, using external fields, has been explored as an aid in reaching high core temperatures. Experiments on collision-pumped x-ray laser physics are also discussed. (ii) Two-dimensional PlC code simulations of homogeneous solid targets show hydrodynamic effects not found in previous l-D calculations. (iii) Preliminary ideas for an experiment on non-equilibrium heavy-ion charge-states using an existing accelerator and a pre-formed plasma target are outlined. (author)

  20. Efficacy of REACH Forgiveness across cultures.

    Science.gov (United States)

    Lin, Yin; Worthington, Everett L; Griffin, Brandon J; Greer, Chelsea L; Opare-Henaku, Annabella; Lavelock, Caroline R; Hook, Joshua N; Ho, Man Yee; Muller, Holly

    2014-09-01

    This study investigates the efficacy of the 6-hour REACH Forgiveness intervention among culturally diverse undergraduates. Female undergraduates (N = 102) and foreign extraction (46.2%) and domestic (43.8%) students in the United States were randomly assigned to immediate treatment or waitlist conditions. Treatment efficacy and the effect of culture on treatment response were assessed using measures of emotional and decisional forgiveness across 3 time periods. Students in the treatment condition reported greater improvement in emotional forgiveness, but not decisional forgiveness, relative to those in the waitlist condition. Gains were maintained at a 1-week follow-up. Although culture did not moderate the effect of treatment, a main effect of culture on emotional forgiveness and marginally significant interaction effect of culture on decisional forgiveness were found. The REACH Forgiveness intervention was efficacious for college students from different cultural backgrounds when conducted in the United States. However, some evidence may warrant development of culturally adapted forgiveness interventions. © 2014 Wiley Periodicals, Inc.

  1. Differences in reach and attrition between Web-based and print-delivered tailored interventions among adults over 50 years of age: clustered randomized trial.

    Science.gov (United States)

    Peels, Denise Astrid; Bolman, Catherine; Golsteijn, Rianne Henrica Johanna; De Vries, Hein; Mudde, Aart Nicolaas; van Stralen, Maartje Marieke; Lechner, Lilian

    2012-12-17

    The Internet has the potential to provide large populations with individual health promotion advice at a relatively low cost. Despite the high rates of Internet access, actual reach by Web-based interventions is often disappointingly low, and differences in use between demographic subgroups are present. Furthermore, Web-based interventions often have to deal with high rates of attrition. This study aims to assess user characteristics related to participation and attrition when comparing Web-based and print-delivered tailored interventions containing similar content and thereby to provide recommendations in choosing the appropriate delivery mode for a particular target audience. We studied the distribution of a Web-based and a print-delivered version of the Active Plus intervention in a clustered randomized controlled trial (RCT). Participants were recruited via direct mailing within the participating Municipal Health Council regions and randomized to the printed or Web-based intervention by their region. Based on the answers given in a prior assessment, participants received tailored advice on 3 occasions: (1) within 2 weeks after the baseline, (2) 2 months after the baseline, and (3) within 4 months after the baseline (based on a second assessment at 3 months). The baseline (printed or Web-based) results were analyzed using ANOVA and chi-square tests to establish the differences in user characteristics between both intervention groups. We used logistic regression analyses to study the interaction between the user characteristics and the delivery mode in the prediction of dropout rate within the intervention period. The printed intervention resulted in a higher participation rate (19%) than the Web-based intervention (12%). Participants of the Web-based intervention were significantly younger (PWeb-based intervention group (53%) compared to the print-delivered intervention (39%, PWeb-based and the printed intervention was not explained by user characteristics. The

  2. Accounting for youth audiences' resistances to HIV and AIDS messages in the television drama Tsha Tsha in South Africa.

    Science.gov (United States)

    Makwambeni, Blessing; Salawu, Abiodun

    2018-12-01

    Theoretical debates and literature on E-E efforts in Africa have largely focussed on understanding how and why interventions on HIV and AIDS are effective in influencing behaviour change among target communities. Very few studies have sought to investigate and understand why a substantial number of targeted audiences resist the preferred readings that are encoded into E-E interventions on HIV and AIDS. Using cultural studies as its conceptual framework and reception analysis as its methodology, this study investigated and accounted for the oppositional readings that subaltern black South African youths negotiate from Tsha Tsha, an E-E television drama on HIV and AIDS in South Africa. Results from the study show that HIV and AIDS messages in Tsha Tsha face substantial resistances from situated youth viewers whose social contexts of consumption, shared identities, quotidian experiences and subjectivities, provide critical lines along which the E-E text is often resisted and inflected. These findings do not only hold several implications for E-E practice and research, they further reflect the utility of articulating cultural studies and reception analysis into a more nuanced theoretical and methodological framework for evaluating the 'impact' of E-E interventions on HIV and AIDS.

  3. Riparian Vegetation Mapping Along the Hanford Reach

    Energy Technology Data Exchange (ETDEWEB)

    FOGWELL, T.W.

    2003-07-11

    During the biological survey and inventory of the Hanford Site conducted in the mid-1990s (1995 and 1996), preliminary surveys of the riparian vegetation were conducted along the Hanford Reach. These preliminary data were reported to The Nature Conservancy (TNC), but were not included in any TNC reports to DOE or stakeholders. During the latter part of FY2001, PNNL contracted with SEE Botanical, the parties that performed the original surveys in the mid 1990s, to complete the data summaries and mapping associated with the earlier survey data. Those data sets were delivered to PNNL and the riparian mapping by vegetation type for the Hanford Reach is being digitized during the first quarter of FY2002. These mapping efforts provide the information necessary to create subsequent spatial data layers to describe the riparian zone according to plant functional types (trees, shrubs, grasses, sedges, forbs). Quantification of the riparian zone by vegetation types is important to a number of DOE'S priority issues including modeling contaminant transport and uptake in the near-riverine environment and the determination of ecological risk. This work included the identification of vegetative zones along the Reach by changes in dominant plant species covering the shoreline from just to the north of the 300 Area to China Bar near Vernita. Dominant and indicator species included Agropyron dasytachyudA. smithii, Apocynum cannabinum, Aristida longiseta, Artemisia campestris ssp. borealis var scouleriana, Artemisa dracunculus, Artemisia lindleyana, Artemisia tridentata, Bromus tectorum, Chrysothamnus nauseosus, Coreopsis atkinsoniana. Eleocharis palustris, Elymus cinereus, Equisetum hyemale, Eriogonum compositum, Juniperus trichocarpa, Phalaris arundinacea, Poa compressa. Salk exigua, Scirpus acutus, Solidago occidentalis, Sporobolus asper,and Sporobolus cryptandrus. This letter report documents the data received, the processing by PNNL staff, and additional data gathered in FY

  4. Move Your Audience to Action: Using YouTube to Teach Persuasion

    Science.gov (United States)

    Quagliata, Andrew B.

    2014-01-01

    For more than 75 years, instructors have taught students to use Monroe's (1935) Motivated Sequence (MMS) when organizing speeches designed to move audiences to action. However, modern approaches to teaching the sequence are needed to help instructors remain relevant and effective. This activity advocates the use of constructivist pedagogical…

  5. Affect in social media: The role of audience and the presence of contempt in cyberbullying.

    Science.gov (United States)

    Cocea, Mihaela

    2017-01-01

    Gervais & Fessler's Attitude-Scenario-Emotion (ASE) model is a useful tool for the detection of affect in social media. In this commentary, an addition to the model is proposed - the audience - and its role in the manifestation of affect is discussed using a cyberbullying scenario. The presence of contempt in cyberbullying is also discussed.

  6. The Effectiveness of Health Animations in Audiences With Different Health Literacy Levels : An Experimental Study

    NARCIS (Netherlands)

    Meppelink, Corine S.; van Weert, Julia C. M.; Haven, Carola J.; Smit, Edith G.

    Background: Processing Web-based health information can be difficult, especially for people with low health literacy. Presenting health information in an audiovisual format, such as animation, is expected to improve understanding among low health literate audiences. Objective: The aim of this paper

  7. Audience response-systemer styrker læringsmiljøet

    DEFF Research Database (Denmark)

    Jensen, Jacob Vad; Østergaard, Doris

    2011-01-01

    The purpose of this article was to describe the possibilities gained by using an electronic voting system (EVS), the existing evidence to determine whether an EVS affects learning proceeds, challenges in EVS and perspectives for EVS in Danish medical training. Audience Response-Systems (ARS) seem...

  8. The Impact of Audience Age and Familiarity on Children's Drawings of Themselves in Contrasting Affective States

    Science.gov (United States)

    Burkitt, Esther; Watling, Dawn

    2013-01-01

    The present study was designed to investigate the impact of familiarity and audience age on children's self-presentation in self-drawings of happy, sad and neutral figures. Two hundred children (100 girls and 100 boys) with the average age of 8 years 2 months, ranging from 6 years 3 months to 10 years 1 month, formed two age groups and five…

  9. Using Audience Response Systems to Encourage Student Engagement and Reflection on Ethical Orientation and Behavior

    Science.gov (United States)

    Micheletto, Melinda J.

    2011-01-01

    The purpose of this study was to use an audience response system (ARS) to engage students in classroom discussions concerning sensitive and controversial topics (e.g., business ethics), assess student's ethical orientation and conduct in unethical behaviors, and encourage reflection on their personal level of ethicality. Students used ARS devices…

  10. Effects of online advertising format and persuasion knowledge on audience reactions

    NARCIS (Netherlands)

    Tutaj, K.; van Reijmersdal, E.A.

    2012-01-01

    In an experiment (N = 99), effects of subtle and prominent online advertising formats, respectively sponsored content and banner ads, on audience reactions toward the advertisement are tested. In addition, the role of several persuasion knowledge elements such as understanding of persuasive intent

  11. Using the Front Page of "The Wall Street Journal" to Teach Document Design and Audience Analysis.

    Science.gov (United States)

    Moore, Patrick

    1989-01-01

    Explains an assignment for the audience analysis segment of a business writing course which compares the front page design of "The Wall Street Journal" with that of a local daily newspaper in order to emphasize the use of design devices in effectively writing to busy people. (SR)

  12. Still ‘Watching’ TV? The Consumption of TV Fiction by Engaged Audiences

    Directory of Open Access Journals (Sweden)

    Alexander Dhoest

    2016-07-01

    Full Text Available There is no denying that television, as a medium and an institution, has drastically changed in the age of digitization and convergence. For audiences, this has not only opened up multiple opportunities to watch television content at other times and on other devices, but also to interact with its cross-media extensions. However, while much has been written about the new opportunities for audience engagement, we do not know much about the actual adoption of new technologies nor the motivations underlying such uses. Therefore, this paper draws on empirical audience research to address the key question: how do viewers engage with contemporary TV fiction? Through empirical audience research, using various qualitative research methods, three different aspects of the reception of cross-media TV fiction will be discussed: (1 how do viewers watch the TV episodes of contemporary TV fiction?, (2 how do viewers engage with the cross-media extensions of TV fiction?, and (3 how do viewers experience the social dimensions of contemporary TV fiction? We focus on a particular group, that of 'engaged' viewers, who are actively involved by personalizing their viewing practices, by communicating about it, by consuming cross-media elements of TV fiction, or producing TV fiction-related content. Our findings suggest that even this group does not make full use of all the available technological opportunities to personalize TV viewing, and that the classical TV text, linear viewing, and the social aspect of viewing remain of key importance.

  13. HotTips for Speakers: 25 Surefire Ways To Engage and Captivate Any Group or Audience.

    Science.gov (United States)

    Abernathy, Rob; Reardon, Mark

    From managing stage fright to keeping the audience hanging on their every word, experienced public speakers have the techniques to make every presentation memorable. This book contains a collection of 25 strategies for public speaking that have already worked for many people. Each "HotTip" (strategy) has been tested and used with…

  14. Audience Recall of AIDS PSAs among U.S. and International College Students.

    Science.gov (United States)

    Lee, Jung-Sook; Davie, William R.

    1997-01-01

    Shows that audience recall of AIDS public service announcements (PSAs) is related to message appeal types, cultural identity, and gender. Finds that strong emotional appeals are better remembered than rational ones; U.S. viewers recalled more than international participants; and college women recalled more than college men in general, and…

  15. Let's Talk About Water: Film as a Resource to Engage Audiences Around Earth Science Issues

    Science.gov (United States)

    Clark, E.; Hooper, R. P.; Lilienfeld, L.

    2017-12-01

    Connecting a diverse audience to science can be challenging. Scientists generally publish their findings in ways that are not easily accessible to audiences outside of the science community and translating findings for wider consumption requires a mindful balance of generalization and accuracy. In response to these communication challenges, the Consortium of Universities for the Advancement of Hydrologic Science, Inc. (CUAHSI) developed the Let's Talk About Water (LTAW) program as a formula for hosting successful events for Earth Science education. The program uses film as a bridge to open a discussion between scientists and the audience. In this setting, films are powerful educational tools because they use storytelling to engage audiences emotionally, which creates relatable, teachable moments. Originally designed to bring awareness to water issues, the formula can easily be applied to increase literacy on climate change and other critical Earth Science issues facing society. This presentation will discuss the LTAW event formula and the resources that CUAHSI has available to support event organizers in the development of their own LTAW events.

  16. Who wants to know? The effect of audience on identity expression among minority group members

    NARCIS (Netherlands)

    Barreto, M; Spears, R; Ellemers, N; Shahinper, K

    Statements of social identification among ethnic minority members were examined as a function of group membership of the participants, group membership of the audience, and personal identifiability. In Study 1, Turkish migrants and Iranian refugees in the Netherlands expressed their identification

  17. Development of a Browser-Based Mobile Audience Response System for Large Classrooms

    Science.gov (United States)

    Andergassen, Monika; Guerra, Victor; Ledermüller, Karl; Neumann, Gustaf

    2013-01-01

    Didactical advantages of audience response systems (ARS) have been discussed extensively ever since they have been used in classes. However, conventional ARS bear some drawbacks, such as requiring specific hardware, generating costs (text messaging based and web service fees) and creating a dependency on external hosts. In this paper we present a…

  18. The combined effects of meta-stereotypes and audience on outgroup and ingroup helping

    NARCIS (Netherlands)

    van Leeuwen, E.; Oostenbrink, J.J.; Twilt, A.

    2014-01-01

    Salient meta-stereotypes can promote outgroup helping in a way that allows an ingroup to make a good impression. Although the presence of an audience can similarly activate impression-management concerns, their combined effects on intergroup helping have never been investigated, which was the goal

  19. Developing and delivering food systems training programs for 21st century audiences

    Directory of Open Access Journals (Sweden)

    Troy Hahn

    2016-04-01

    Full Text Available Expectations for training programmes today are very different from expectations for training programmes in the past, because today’s audiences are not only multigenerational, but the younger generations learn in distinctly different ways from older, more traditional audiences. To meet the needs of these multigenerational audiences, the Auburn University Food Systems Institute (AUFSI has developed on-demand, online courses that offer a variety of ways for learners to interact with training materials. For example, a typical course may offer not only traditional text, but audio, video, simulations, and more. In addition, AUFSI has developed supporting educational tools such as interactive virtual tours and video games. This approach to creating courses is a response to the  different levels of experiences of the generations as well as different expectations of how materials should be delivered. In order to be effective, training materials need to be designed to appeal to this multigenerational audience. Traditionalists (born before 1946 prefer face-to-face training programmes. Baby Boomers (born 1946-1964 are more accepting of technology. Generations X (born 1965-1980, Y (born 1981- 2000 and C (born after 2000, however, expect to receive training at their convenience, to have it delivered electronically, and to be entertained as well as educated.

  20. Heckling in Hyde Park: Verbal Audience Participation in Popular Public Discourse

    DEFF Research Database (Denmark)

    McIlvenny, Paul

    1996-01-01

    Speakers' Corner is a multicultural setting in a London park at which the general public can actively participate in popular debate. A successful 'soap-box' orator should attract and keep an audience, elicit support from the crowd and gain applause; indeed, a mastery of the crowd, the discourse...