Public relations and ethics

Directory of Open Access Journals (Sweden)

Bajić Milan

2010-01-01

Full Text Available The aim of this paper is the analysis of different forms of PR implementation and research its relation with ethics in practice. 'Public relations' is the every-day term that represents the job that is widely used in all aspects of life and work in today's society. Public relations represent a specific form of communication that has a particular application in society. Public relations involve focusing on a public aspect of organization with the aim of building a positive attitude and image. Image of public relations as a profession is often unfairly negative, and the reason for this is unprofessional and unethical relation of individuals towards their profession. In practice ethics in public relations is often considered to be an oxymoron. Ethical thinking of experts in public relations goes from Biblical attitude 'all you want people to do to you, do even so to them' (Matthew 7:12to professional loyalty to organization they work for. Because of unethical appearance it is important to set the rules, in the form of codex by which the public relations professionals will set their behaviors. .

Public Relations in the Public Sector

DEFF Research Database (Denmark)

Valentini, Chiara

2013-01-01

the findings. The study also suffers from the limits of a quantitative research approach, which provides less elaborate accounts of public communication officers’ perceptions of the strategic role of communication in the public sector. Originality/value of paper: This study contributes to the existing......Purpose of the paper: The aim of this study is to examine the level of strategic management of public administrations and information and communication programs by public communication officers in Italy. Methodology: The study is quantitative in nature. It was constructed according to the findings...... of the Excellence Project in Public Relations and thus applies a research instrument similar to that used in other international scholarly investigations in public relations. The population comprises civil servants working in information and communication activities for Italian public administrations. Findings...

Public Relations Strategies for Scholastic Publication Staffs.

Science.gov (United States)

Konkle, Bruce E.

2000-01-01

Discusses the importance to scholastic publications staffs of four public relations strategies: meticulous research, systematic planning, strengthening communication efforts, and evaluation. Notes internal and external factors crucial to good public relations. Lists activities to consider. (SR)

How public relations works: theoretical roots and public relations perspectives

NARCIS (Netherlands)

Ihlen, Ø.; van Ruler, B.

2007-01-01

Public relations is often studied from a managerial, instrumental perspective or a psychological, behavioral perspective. To understand the role of public relations in building trust or mistrust and to develop - or destroy - a license to operate, it needs also to be studied as a social phenomenon.

STRATEGI KOMUNIKASI PUBLIC RELATIONS

Directory of Open Access Journals (Sweden)

Artis Artis

2011-11-01

Full Text Available Living man in interrelates society. Relationship among human being done by gets communication so man one by another one mutually understand and influence regard for the benefit, it that always been practiced by Public Relations( liaison in a governance and also firm institute to reach to the effect which ices. The institute of Public Relations declares for,”Public Relations is overall effort which be passed off by design and berkesenambungan in order to creates and pet keenness and mutual understanding among an organization with whole its member “. In this case, Public Relations in give distribution on manajement's strategy there is two: First, Doing task as part of Public Relations's strategy and involvement in comprehensive process and gives benefit for management an organization. Both of, Public Relations gets role in management strategy in bring off activity to reach to the effect good one gets internal character and also external one correspond to that desirable by good institute on level governance and firm.

Opportunities for Public Relations Research in Public Health.

Science.gov (United States)

Wise, Kurt

2001-01-01

Considers how communication researchers have developed a solid body of knowledge in the health field but know little about the activities of public relations practitioners in public health bodies. Suggests that public relations scholarship and practice have much to offer the field of public health in helping public health bodies meet their…

Inactive Publics: The Forgotten Publics in Public Relations.

Science.gov (United States)

Hallahan, Kirk

2000-01-01

Notes that recent public relations theory has largely ignored inactive publics, stakeholder groups that demonstrate low levels of knowledge and involvement in the organization or its products, services, candidates, or causes, but are important to an organization. Examines the nature of inactive publics and proposes a model that locates inactive…

Shuttle Planning for Link Closures in Urban Public Transport Networks

DEFF Research Database (Denmark)

van der Hurk, Evelien; Koutsopoulos, Haris N.; Wilson, Nigel

2016-01-01

Urban public transport systems must periodically close certain links for maintenance, which can have significant effects on the service provided to passengers. In practice, the effects of closures are mitigated by replacing the closed links with a simple shuttle service. However, alternative...... cost, which includes transfers and frequency-dependent waiting time costs. This model is applied to a shuttle design problem based on a real-world case study of the Massachusetts Bay Transportation Authority network of Boston, Massachusetts. The results show that additional shuttle routes can reduce...

Linking NASA Environmental Data with a National Public Health Cohort Study and a CDC On-Line System to Enhance Public Health Decision Making

Science.gov (United States)

Al-Hamdan, Mohammad; Crosson, William; Economou, Sigrid; Estes, Maurice, Jr.; Estes, Sue; Hemmings, Sarah; Kent, Shia; Puckett, Mark; Quattrochi, Dale; Wade, Gina;

Perceptions of Public Relations Education.

Science.gov (United States)

Stacks, Don W.; Botan, Carl; Turk, Judy VanSlyke

1999-01-01

Surveys 258 public-relations educators and practitioners, finding they agree that public-relations education is on track; that systematic assessment is an important feature of public-relations education; and that they agreed on how public-relations education should be structured, and demonstrated a high degree of similarity in their preferences…

Public Relations vs. Propaganda

Directory of Open Access Journals (Sweden)

Alexandru BASTIAN

2006-10-01

Full Text Available The paper aims at presenting the characteristics, methods and aplications of two related activities – Public Relations and propaganda. Although different from the piont of wiev of purpose and results (the practice of Public Relations aims at establishing and maintaining mutual lines of communications, understanding, acceptance, and cooperation between an organization and its publics, through transparency and honesty, while propaganda insists on a message that is intended primarily to serve the interests of the messenger. in order to influence public opinion and to manipulate other people’s beliefs by any means necessary, the two activities also present quite a lot of similarities.

Public Relations In Nigerian Public Libraries: A Critical Assessment ...

African Journals Online (AJOL)

This paper critically assesses public relations in public libraries in Nigeria. A simple random sampling method was used to select 751 staff and 1161 users from 14 chosen public libraries. The result shows that about 60% of staff in public libraries were unaware of the importance of public relation in the delivery of effective ...

The Historiography of Public Relations in Turkish Public Relations Books

OpenAIRE

KARAASLAN ŞANLI, Halise

2017-01-01

Criticism on the hegemonic history of public relations (PR) paved the way for the emergence of new approaches to the historiography of PR. The most significant of such approaches is the exposure of genuine history of PR for each country, taking into account the specific socioeconomic and cultural context of each country. This study focuses on the handling of the history of PR in Turkish books on public relations published by prominent publishing houses in Turkey between 1967 and 2013. The stu...

Ethics of the profession of public relations--does the public relations affects on journalism in Croatia?

Science.gov (United States)

Tanta, Ivan; Lesinger, Gordana

2013-09-01

The UK's leading professional body for public relations "Chartered Institute of Public Relations" (CIPR) said that the public relations is about reputation--they are the result of what you do, what you say and what others say about you. Furthermore CIPR says that public relations are discipline whose objectives are safeguarding reputation, establishing understanding and pot pores, and the impact on the thinking and behavior of the public. Although the primary goal of public relations is to preserve and build a reputation, to tell the truth to a customer who has hired experts in this area, it seems that in its own way of development, public relations practitioners have stopped worrying about their reputation and the perception of the discipline within the public they address. All relevant professional bodies for public relations, including the Croatian Association for Public Relation (HUOJ), had set up codes of ethics and high standards according which the members and practitioners should be evaluated. Among other things stays that practitioner of public relations is required to check the reliability and accuracy of the data prior to their distribution and nurture honesty and accountability to the public interest. It seems that right this instruction of code of ethics has been often violated. In a public speech in Croatia, and therefore in the media, exist manipulation, propaganda, and all the techniques of spin, which practitioners of public relations are skillfully using in the daily transfer of information to the users and target groups. The aim of this paper is to determine what is the perception of the profession to the public. As in today's journalism increasingly present plume of public relations, we wish to comment on the part where journalism ends and begins PR and vice versa. In this paper, we analyze and compare codes of ethics ethics associations for public relations, as well as codes of ethics journalists' associations, in order to answer the question

Strategi Komunikasi Public Relations

OpenAIRE

Artis, Artis

2011-01-01

Living man in interrelates society. Relationship among human being done by gets communication so man one by another one mutually understand and influence regard for the benefit, it that always been practiced by Public Relations( liaison) in a governance and also firm institute to reach to the effect which ices. The institute of Public Relations declares for,”Public Relations is overall effort which be passed off by design and berkesenambungan in order to creates and pet keenness and mutual un...

Past, Current, and Future Challenges in Linking Data to Publications

Science.gov (United States)

Hanson, B.

2015-12-01

Data are the currency of science and assure the integrity of published research. As the ability to collect, analyze, and visualize data has grown beyond what could be included in a publication, and as the value of the data become more clear (or the lack of availability of data was criticized), publishers and the scientific community developed several solutions to enhance access to underlying data. Most leading journals now require authors to agree as a condition of submission that underlying data will be included or made available; indeed, publication is the key leverage point in exposing much scholarly data. Most journals allow PDF or other supplements and links to data sets hosted by authors or labs, or better, data repositories such as Dryad, and some have banned "data not shown" or any reference to unpublished work. Many of these solutions have proven problematic and recent studies have found that large fraction of data are undiscoverable even a few years after publication. The best solution has been dedicated domain repositories collectively supported by publishers, funders, and the scientific community and where deposition is required before or at the time of publication. These provide quality control and curation and facilitate reuse. However, expanding these beyond a few key repositories and developing standardized workflows and functionality among repositories and between them and publishers has been problematic. Addressing these and other data challenges requires collaborative efforts among funders, publishers, repositories, societies, and researchers. One example is the Coalition on Publishing Data in the the Earth and space sciences, where most major publishers and repositories have signed a joint statement of commitment (COPDESS.org), and are starting work to direct and link published data to domain repositories. Much work remains to be done. Major challenges include establishing data curation practices into the workflow of science from data collection

Transport corridors and settlements in a region. Linking settlements to public transport

Directory of Open Access Journals (Sweden)

Mojca Šašek Divjak

2004-01-01

Full Text Available The focus of the article is conditioning settlement to public transport on the regional and urban level. Similar to occurrences in Western Europe even in Slovenia strong settlement pressures and issues tied to development of suburbanisation are emerging in wider hinterlands of larger cities. In regional centres, where strong transport flows with frequent congestion happen, public transport should be the backbone of the transport system. It is important for consolidation of larger gravitation areas, especially conurbations. We can nevertheless establish that parallel to increasing use of private cars, the use of public transport is decreasing. Thus the present condition demands improvements of transport systems and suitable settlement density in conjunction with development of public transport. This can be achieved only by synergetic linking of public transport development and physical planning in a sustainable settlement system. In the Ljubljana functional region we specifically dealt with links between settlement and the regional public transport system, above all the proposed regional light-railway and tram system in the strict urban area. The decentralised denser settlement model is presented. Based on the study concerning settlement development in the railway corridors we proposed potential possibilities for denser settlement in the immediate areas of suburban railway stations in the northern part of the region, from Črnuče to Kamnik.

Public Relations between Occupation and Profession – Attempts at Regulating Public Relations

Directory of Open Access Journals (Sweden)

Božo Skoko

2012-06-01

Full Text Available This paper is concerned with the regulation and the professionalization of occupations in public relations. It analyzes the role of professional, national associations in the professionalization process, providing an overview of these organizations in various countries around the world. The authors identify countries with no regulation (for instance, Italy, countries with some legal regulations (for instance, Brazil and countries that have adopted self-regulation models (for instance, USA and South Africa. The authors point out the advantages and drawbacks of each regulation model and their impact on the development and professionalization of the occupation. Namely, in countries in which public relations are defined by law, public relations experts have guaranteed positions in society; however, they enjoy a negative public perception. In self-regulatory models, a significant number of experts are not covered by membership in organizations. Consequently, their behavior is not governed by any set of established professional obligations. Furthermore, countries with no clear professional regulation have enabled mass engagement in public relations; however, there are no criteria for professional advancement and affirmation. The issue of regulation in transition countries has shown itself to be a relatively unarticulated concept that can be expected to acquire greater definition with further professionalization of the occupation, a key role that must be played by professional associations.

Education for Corporate Public Relations.

Science.gov (United States)

Baxter, Bill L.

1985-01-01

Surveyed members of the Public Relations Society of America who reported that (1) students planning public relations careers in corporations should take courses in this order of priority: journalism, public relations, internships, speech communication, marketing, etc., and (2) an MBA degree was the best advanced education degree. (PD)

Resources for Public Relations Teaching: Facilitating the Growth of Public Relations Education.

Science.gov (United States)

Coombs, Timothy

2001-01-01

Discusses briefly events (including a 1998 summer conference, a report, and a 1999 Pre-Conference) leading up to this themed issue on public relations teaching. Introduces the seven remaining articles in the issue which represent six different content areas to be covered in a public relations curriculum, and which reflects recommendations for…

The usage of the public relations tools in the public relations strategy of the company "Prakse.lv"

OpenAIRE

Uzula, Iveta

2012-01-01

The bachelor thesis is done to reveal strengths and weaknesses of the public relations of the company „Prakse.lv” by exploring the public relations tools of the public relations strategy. The aim of the research is to find out the most effective public relations tools for the communicative development of the company „Prakse.lv” by exploring the public relations tools used in the public relations strategy of the company. The theorethical part of the research is based on the ex...

THE CHANGING DIMENSIONS OF PUBLIC RELATIONS: THE RELATIONSHIP BETWEEN BRAND MANAGEMENT AND PUBLIC RELATIONS

OpenAIRE

KÖKER, E. PELİN BAYTEKİN MİNE YENİÇERİ ALEMDAR

2008-01-01

The changes in the dimensions of public relations, due to the globalization effect on the business enterprises, are remarkable. In this manner, the relationship of public relations with re-engineering, total quality management, six sigma approach, event management, crisis management, reputation management, knowledge management and customer relationship management is evaluated in this study. Moreover, after establishing these interactions, the relationship between public relations and brand ma...

Rally as a Political Public Relations Strategy for Public Acceptance ...

African Journals Online (AJOL)

This study examines the assessment of the use of rally as a political public relations strategy for public acceptance of a political party during the 2015 presidential elections in Lagos State. Public relations uses tactical methods of communication to build relations between an organisation and its internal and external publics.

Linking Climate Risk, Policy Networks and Adaptation Planning in Public Lands

Science.gov (United States)

Lubell, M.; Schwartz, M.; Peters, C.

2014-12-01

Federal public land management agencies in the United States have engaged a variety of planning efforts to address climate adaptation. A major goal of these efforts is to build policy networks that enable land managers to access information and expertise needed for responding to local climate risks. This paper investigates whether the perceived and modeled climate risk faced by different land managers is leading to larger networks or more participating in climate adaptation. In theory, the benefits of climate planning networks are larger when land managers are facing more potential changes. The basic hypothesis is tested with a survey of public land managers from hundreds of local and regional public lands management units in the Southwestern United States, as well as other stakeholders involved with climate adaptation planning. All survey respondents report their perceptions of climate risk along a variety of dimensions, as well as their participation in climate adaptation planning and information sharing networks. For a subset of respondents, we have spatially explicity GIS data about their location, which will be linked with downscaled climate model data. With the focus on climate change, the analysis is a subset of the overall idea of linking social and ecological systems.

Public relations

International Nuclear Information System (INIS)

1996-01-01

At Nuclear Regulatory Authority of the Slovak Republic (NRA SR), the public relations belongs to the secretariat of the Chairman, and are a part of the policy of carefully planned and purposeful efforts to establish mutual relations between the authority and the public. A spokesmen of NRA SR is in charge of the public relations. The spokesman is ready, without a useless filibuster and based on a particular requirement, to inform governmental bodies, other national bodies and organizations, embassies and international organizations, the public and news media in case of an event at a nuclear installation. To provide for communications activities, NRA SR constructed and opened the Information centre with a particular equipment in autumn 1995, that has already started communications with some dailies, broadcasting, television and Press Agency SR. It has been envisaged that there will be press conferences held in the Information centre a few times a year, or NRA SR senior staff may be interviewed here on extraordinary events at NPPs, or on some other important occasions in NRA SR. In 1995, NRA Sr issued the Annual report in a few variants - each suitable for different use - on NRA SR activities and nuclear safety of Slovak nuclear power plants as of 1994. The NRA SR's Bulletin has started to be published with periodicity of 3 times a year, focusing on NRA SR activities both in Slovakia and abroad. NRA SR Information centre provides foreign visitors with independent propagation and information materials about the issue of nuclear safety enhancement at operational Slovak NPPs. Furthermore, the Information centre provides both the NRA SR's residences in Bratislava and Trnava with daily press monitoring of topical news

OhioLINK: Implementing Integrated Library Services across Institutional Boundaries.

Science.gov (United States)

Hawks, Carol Pitts

1995-01-01

Discusses the implementation of the OhioLINK (Ohio Library and Information Network) system, an integrated library system linking 23 public and private academic institutions and the Ohio State Library. Topics include a history of OhioLINK; organizational structure; decision-making procedures; public relations strategies; cooperative circulation;…

Crisis - Strategic Management in Public Relation

OpenAIRE

Saari Ahmad

2012-01-01

This is a concept paper to explore the strategic management approaches in public relations during crisis. The main objective of this article is to identify the most effective action plan for Public relation. The review of the strategic management in public relations literature reveals that the relationship between strategic management and public relations is still vague. Four stages were identified in the process of establishing the action plan for public relations and eleven strategic action...

Linking Up : Public-Private Partnerships in Power Transmission in Africa

OpenAIRE

World Bank

2017-01-01

The 'Linking up: Public-Private Partnerships in Power Transmission in Africa' report examines private sector-led investments in transmission globally and how this approach is applicable in sub-Saharan Africa. The private sector has invested over US$25 billion in the generation sector in Africa, and across other regions, has also participated successfully in transmission networks in many co...

Public Relations History Misses "Her Story."

Science.gov (United States)

Creedon, Pamela J.

1989-01-01

Examines coverage of women in 10 recent public relations textbooks. Finds that every book except 1 mentioned at least one woman by name in its public relations history section. Argues that the history of public relations should be written to include more women, such as the public relations pioneer Doris E. Fleischman. (MM)

Public relations as public information

Energy Technology Data Exchange (ETDEWEB)

Coninx, C.

1983-01-01

To the man in the street, the topic of nuclear energy on the one hand is a highly emotional subject incorporating dangers hard to assess. However, on the other hand, there is in most cases little inclination to concern oneself with problems of energy economy. Public relations activities therefore frequently must motivate their adresses to accept information before they can actually inform. In this connection, the informing party must appear trustworthy and avoid that a teacher : pupil relationship is created. In addition, the changes in the socio-political environment must be taken into account. Within the industries and organizations engaged in the nuclear field there is the problem that the effects and the impact of public relations work can hardly be gaged by individually, which greatly hampers quantification of the work actually done.

Public acceptance and public relations. Communication approach to related pre-public relation problems

Energy Technology Data Exchange (ETDEWEB)

Tanaka, Y [Gakushuin Univ., Tokyo (Japan)

1977-07-01

A set of problems are discussed, which must be studied before the public relations are dealt with. Firstly, the trade-off between energy and health must be considered. Although the probability of death caused by atomic accidents is very small (one three hundred millionth a year), many peoples hate atomic power and oppose to the construction of nuclear power plants. Four reasons for this are considered: (1) social diffusion of innovation, (2) nuclear allergy, (3) shortage of the conception of risk-benefit, and (4) heterogeneity of the public. According to the investigation of the relationship between electric power and livelihood, carried out by the policyand science research institute in Tokyo, the highly subjective decision for the acceptance of atomic power is independent of the objective knowledge on atomic power.

Key issues of public relations of Europe: findings from the European Communication Monitor 2007-2014

NARCIS (Netherlands)

Verčič, D.; Verhoeven, P.; Zerfass, A.

2014-01-01

European Communication Monitor is the largest longitudinal research project in public relations practice in the world. Data collected annually from 2007 to 2014 show that practitioners perceive five issues as the most important for their work: linking business strategy and communication, coping with

Public Relations and Interpersonal Communication.

Science.gov (United States)

Lance, Elizabeth P.

Despite a lack of consensus on theoretical perspectives on public relations and variations in the ways it and interpersonal communication are defined, public relations may be related to interpersonal communication in three ways: (1) it is two-way communication, (2) it is personal, and (3) it is relational. Even in activities having the highest…

Analýza public relations na FRRMS

OpenAIRE

Rišková, Zuzana

2014-01-01

RIŠKOVÁ, Z. Analysis public relations of the FRRMS. Bachelor thesis. Brno, 2014. The bachelor thesis deals with public relations activities of the Faculty of Regional Development and International Studies (FRRMS) Mendel University in Brno (MENDELU). The aim of the thesis is to analyze public relations activities, what relations has FRRMS with the public. In the theoretical part is defined the meaning of the public relations, goals, starting points, tools and forms of public relations and the ...

Public Relations: Selected, Annotated Bibliography.

Science.gov (United States)

Demo, Penny

Designed for students and practitioners of public relations (PR), this annotated bibliography focuses on recent journal articles and ERIC documents. The 34 citations include the following: (1) surveys of public relations professionals on career-related education; (2) literature reviews of research on measurement and evaluation of PR and…

Publication, discovery and interoperability of Clinical Decision Support Systems: A Linked Data approach.

Science.gov (United States)

Marco-Ruiz, Luis; Pedrinaci, Carlos; Maldonado, J A; Panziera, Luca; Chen, Rong; Bellika, J Gustav

2016-08-01

The high costs involved in the development of Clinical Decision Support Systems (CDSS) make it necessary to share their functionality across different systems and organizations. Service Oriented Architectures (SOA) have been proposed to allow reusing CDSS by encapsulating them in a Web service. However, strong barriers in sharing CDS functionality are still present as a consequence of lack of expressiveness of services' interfaces. Linked Services are the evolution of the Semantic Web Services paradigm to process Linked Data. They aim to provide semantic descriptions over SOA implementations to overcome the limitations derived from the syntactic nature of Web services technologies. To facilitate the publication, discovery and interoperability of CDS services by evolving them into Linked Services that expose their interfaces as Linked Data. We developed methods and models to enhance CDS SOA as Linked Services that define a rich semantic layer based on machine interpretable ontologies that powers their interoperability and reuse. These ontologies provided unambiguous descriptions of CDS services properties to expose them to the Web of Data. We developed models compliant with Linked Data principles to create a semantic representation of the components that compose CDS services. To evaluate our approach we implemented a set of CDS Linked Services using a Web service definition ontology. The definitions of Web services were linked to the models developed in order to attach unambiguous semantics to the service components. All models were bound to SNOMED-CT and public ontologies (e.g. Dublin Core) in order to count on a lingua franca to explore them. Discovery and analysis of CDS services based on machine interpretable models was performed reasoning over the ontologies built. Linked Services can be used effectively to expose CDS services to the Web of Data by building on current CDS standards. This allows building shared Linked Knowledge Bases to provide machine

Public Relations Definitions Through the Years

Science.gov (United States)

Harlow, Rex F.

1977-01-01

Traces public relations definitions in the twentieth century emphasizing the impact of publicity efforts. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)

Future Directions in Public Relations Education.

Science.gov (United States)

Kalupa, Frank B.; Allen, T. Harrell

1982-01-01

Survey of public relations practitioners and educators shows strong agreement for (1) changes and improvements in public relations education; (2) more business courses and greater emphasis on social science research; and (3) separate degree programs, not public relations majors within a journalism degree. For journal availability, see CS 705 902.…

Internationalizing the Public Relations Curriculum.

Science.gov (United States)

Taylor, Maureen

2001-01-01

Discusses broadening public relations to an international level by incorporating the topics of culture, international practices, and culturally sensitive theory development. Discusses rationale, design, and execution of an undergraduate course in international public relations. Suggests ways to incorporate assignments addressing international…

LinkED: A Novel Methodology for Publishing Linked Enterprise Data

Directory of Open Access Journals (Sweden)

Shreyas Suresh Rao

2017-01-01

Full Text Available Semantic Web technologies have redefined and strengthened the Enterprise-Web interoperability over the last decade. Linked Open Data (LOD refers to a set of best practices that empower enterprises to publish and interlink their data using existing ontologies on the World Wide Web. Current research in LOD focuses on expert search, the creation of unified information space and augmentation of core data from an enterprise context. However, existing approaches for publication of enterprise data as LOD are domain-specific, ad-hoc and suffer from lack of uniform representation across domains. The paper proposes a novel methodology called LinkED that contributes towards LOD literature in two ways: (a streamlines the publishing process through five stages of cleaning, triplification, interlinking, storage and visualization; (b addresses the latest challenges in LOD publication, namely: inadequate links, inconsistencies in the quality of the dataset and replicability of the LOD publication process. Further, the methodology is demonstrated via the publication of digital repository data as LOD in a university setting, which is evaluated based on two semantic standards: Five-Star model and data quality metrics. Overall, the paper provides a generic LOD publication process that is applicable across various domains such as healthcare, e-governance, banking, and tourism, to name a few.

Public Relations and Publicity: Tools and Techniques for Student Organizations.

Science.gov (United States)

DeFeo, Carol Jean

Based on the idea that to be successful, a student organization must have a sound public relations and publicity program, this handbook considers techniques of internal communication that establish good public relations with various special groups: the student body, the administration, the faculty, and the staff. The handbook states that…

Public Relations: Roles, Entry Requirements and Professionalism

OpenAIRE

Cahaya Putra, Kadek Dwi

2009-01-01

Abstract: This paper attempts to describe that there is a chance for non-Public Relations graduates to work as or at the Public Relations industry. Studies have shown that Public Relations practitioners are mostly from generalist background (not Public Relations) and even come into the job by chance. A Public Relations is a very sociable person, possess a mix of functional, managerial and negotiating abilities as well as analytical and well-developed communication and understand people and hu...

THE ROLE AND IMPORTANCE OF “PUBLIC INFORMATION” IN POLITICAL PUBLIC RELATIONS

OpenAIRE

Kazım Özkan ERTÜRK

2015-01-01

Public relations is the practice of managing a communication process that aims to build mutual goodwill and trust between organizations and their publics with the help of publicity, information and positive image building efforts. Public information is the public relations approach which aims for providing mutual goodwill and trust by sharing the organization-related information with target audience in complete openness and honesty. Public Information, firstly introduced by Ivy Ledbette...

DIFFERENT SIDES OF THE SAME COIN: MIXED VIEWS OF PUBLIC RELATIONS EDUCATORS AND PRACTITIONER ABOUT PUBLIC RELATIONS EDUCATION

OpenAIRE

BİR, Çisil Sohodol

2010-01-01

Public relations education is a topic of seemingly perpetual importance and interest for practitioners and educators alike In recent years, numerous researches have surveyed both practitioners and educators to identify appropriate ways to strengthen public relations education to prepare students for practitioner’s role. According to these research results public relations educators and practitioners disagree about the priorities they assign to qualities and goals of public relations education...

Research On Websites Of 43 Publıc Relations Agency Members Of Public Relations Society Of Turkey (Tühid) In Aspect Of Public Relations

OpenAIRE

Aydınalp - Ilıcak, Ş. Güzin

2012-01-01

Nowadays public relations studies have entered a more effective process via recent media tools. In this study, the websites of 43 public relations agency members of Public Relations Society of Turkey (TÜHİD) are being evaluated in aspect of public relations. When considered from this point of view, the websites of the agencies in question have been analyzed in terms of company information, communication attempts, media relations, corporate identity, corporate publications and interaction. The...

Perempuan Dalam Dunia Public Relations

OpenAIRE

Novi Kurnia; I Gusti Ngurah Putra

2004-01-01

Literature review shows that women gain more access to job in public relations. Observation in Yogyakarta shows that women are not easily top position in corporation due to understatement of the role of public relations in organizational structure. Discrimination against women is minimal except on family allowance.

Service delivery and ethical conduct in the public service: the missing links

Directory of Open Access Journals (Sweden)

L. Lues

2007-07-01

Full Text Available There are a multitude of policies, strategies and programmes directed at the rendering of effective services to the citizens of South Africa by public service managers. However, in spite of the pursuit of effectiveness and the condemning of unethical behaviour by public service managers, scandals still occur and allegations are still made. So, where are the missing links? In this article, a brief description is given of some ethical concepts viewed as important in addressing the question posed. The concluding remarks are twofold: public service organisations need to provide continuous commitment, enforcement, and modelling of leadership in professional ethics by means of, among other things, policy structures; and public service managers need to realise the importance of changing their own mindset and accepting the ethical standards that are established by the public service organisation, even if these differ from their own beliefs and culture.

Strategi Public Relations Pariwisata Bali

OpenAIRE

Cahaya Putra, Kadek Dwi

2008-01-01

Abstract: Bali has to maintain its image and reputation as the world leading class tourist destination. Tourism in fact is a vulnerable industry easily ruined by related issues and crises. Therefore, Public Relations (PR) with its communication strategy is highly required to maintain good relationships with related parties. This study is aimed at identifying Bali’s Public Relations positioning and setting up its PR strategies. Data and information are gained by means of questionnaire distri...

Perempuan Dalam Dunia Public Relations

Directory of Open Access Journals (Sweden)

Novi Kurnia

2004-03-01

Full Text Available Literature review shows that women gain more access to job in public relations. Observation in Yogyakarta shows that women are not easily top position in corporation due to understatement of the role of public relations in organizational structure. Discrimination against women is minimal except on family allowance.

Student-Created Public Relations for Gifted Education.

Science.gov (United States)

Bisland, Amy

2003-01-01

This article discusses the benefits of student participation in a gifted public relations campaign, including creating public support for gifted programming and developing leadership skills. Steps for developing a formal unit of instruction on public relations are described, along with ideas for public relations activities. (Contains references.)…

Public relations strategy

International Nuclear Information System (INIS)

Kukovica, T.; Mele, I.

1996-01-01

NIMBY (Not In My Back Yard) syndrome has become a major problem in the field of environmental planning. Also in Slovenia. Agency for Radwaste management was established by the Slovene government in 1991. Our main objective is to provide the final disposal of radioactive waste in Slovenia. Overcoming the NIMBY syndrome is therefore the primary aim of Agency's PR (public relations) strategy. Agency's public relations strategy was prepared in 1993. After very unpleasant experience with NIMBY syndrome in local community where one of the potential locations for low and intermediate level repository was identified the strategy was renewed in 1994. It is divided into two parts: information and education. The first one includes providing information to the media, surveys of press clippings, interviews, press conferences, public opinion polls and publishing articles. Agency's first task in the field of education was to prepare different materials like: leaflets, Agency's newspaper and videos. Materials were distributed to various target publics. There is also a special program of lectures for youngsters. All those activities and projects have been successfully realized within the last year. Plans of PR activities for this year are focused on informing the local community about remediation of temporary storage of radioactive waste near village Zavratec. Other new projects are also under preparation like: new leaflets, presentation on Internet, journalist's guide to rad waste management, most frequently asked questions and answers. (author)

Public Relations as Promotional Activity

Directory of Open Access Journals (Sweden)

Almira CURRI-MEMETI

2011-11-01

Full Text Available Public relations give opportunity to the organization to present its image and personality to its own “public”- users, supporters, sponsors, donors, local community and other public.It is about transferring the message to the public, but that is a twoway street. You must communicate with your public, but at the same time you must give opportunity to the public to communicate easier with you. The real public relations include dialog – you should listen to the others, to see things through their perspective. This elaborate is made with the purpose to be useful for every organization, not for the sensational promotion of its achievements, but to become more critical towards its work. Seeing the organization in the way that the other see it, you can become better and sure that you are giving to your users the best service possible.

Offentlighed og Public Relations

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Lars Heltoft

1993-09-01

Full Text Available Lars Heltoft, der er en af grundlæggerne af Public Relationsuddannelsen på Roskilde Universitetscenter, kaster i artiklen et kritisk blik på den akademiske forskning i feltet public relations. Selv i nyere udgaver af PR-forskningen - af mange anset for "progressive", f.eks. James Grunings og Jon Whites arbejder - ser Lars Heltoft tydelige spor af PR- professionens selvforståelse og legitimationsbehov. Resultatet er, at den "offentlighed", der burde være kernen i den videnskabelige beskæftigelse med public relations, "forsvinder i den blå luft". Han argumenterer for, at Habermas´ forestilling om "offentlighed" stadig institutionaliserer mulig- heden for kritisk diskurs inden for feltet, samtidig med at han i sproghand- lingsteoretisk perspektiv problematiserer Habermas´ legitimationsbegreb, fordi det undtager private virksomheder og organisationer.

Creative communication in public relations activities

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Dalibor Jakus

2013-12-01

Full Text Available This article discusses several approaches to new waves of public relations. Emphasis is given to the creative impulse since many public relations professionals are less familiar with it than other forms of communication. Five criteria are suggested for structuring creative communications: 1. learning how to be a good storyteller; 2. visual communication is the content that could increasingly build strong relationships with audiences; 3. the PR practitioner’s challenge is to evaluate what people are discussing and identify the recurring issues in their marketplace; 4. recognizing that local is new global; and 5. predicate that PR is constantly changing. People who work in public relations possess the skill of offering arguments that will convince the people themselves of something. However, these skills can be offered in traditional or creative forms of expression. If we define public relations as the management of an organization’s communication with its public, then we are referring to the traditional dimension of public relations, the basis and ultimate goal of which are to cultivate relationships with the participants of the process in order to obtain support and to build trust and reputation.

How the "Public Relations Journal" Responds to Criticism of Public Relations Ethics: A Qualitative Approach.

Science.gov (United States)

Olasky, Marvin N.

A quantitative analysis of 40 years of articles appearing in the "Public Relations Journal" was made to determine how the journal has responded to ethical criticism of public relations over the years. While 17% of the articles during one eight-year period discussed questions touching on ethics in some way, quantitative analytical tools…

Functions of public relations

OpenAIRE

Baranov G. V.

2016-01-01

the article reveals the importance of communication with the public in the implementation of human rights and the ideals of mankind; characterized by the specificity of public relations in the information culture of belief; PR functions are explained on the criterion of optimization of activity of social interactions on the basis of cultural ideals.

Public relations in Europe: A kaleidoscopic picture

NARCIS (Netherlands)

van Ruler, A.A.; Vercic, D.; Flodin, B.; Buetschi, G.

2001-01-01

Focuses on the Delphi research project, a part of the European Public Relations Body of Knowledge project, which questions the existence of a European authenticity of public relations. Description of the study design; Discussion on public relations as a professional management function; Conclusions.

PUBLIC RELATIONS AS AN INFORMATION PROCESS PHENOMENON

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TKACH L. M.

2016-06-01

Full Text Available Formulation of the problem. If public relations as a phenomenon of information management are examined, we deal with the question of knowledge content and nature of relationship of PR with environment, ability to manage the perception and attitude of people to events in the environment; ensure priority of information over other resources. Goal. To investigate the concept of "public relations" of foreign and domestic experts; consider the typology of the public and the "laws" of public opinion; define the basic principles according to which relations with public should be built, and to identify PR activities as a kind of social communication. Conclusions. Public relations on the basis of advanced information and communication technologies create fundamentally new opportunities for information control and influence on public consciousness.

The School Public Relations Practitioner: Indicator or Outlier?

Science.gov (United States)

Zoch, Lynn M.; And Others

A study was conducted which focused on public relations practitioners in school districts in a southern state. It used survey research to investigate several questions relating to public relations role enactment, hierarchical level of the public relations function, salary, job satisfaction, and encroachment into public relations. Questionnaires…

Public relations for a national observatory

Science.gov (United States)

Finley, David G.

The National Radio Astronomy Observatory (NRAO) is a government-funded organization providing state-of-the art observational facilities to the astronomical community on a peer-reviewed basis. In this role, the NRAO must address three principal constituencies with its public-relations efforts. These are: the astronomical community; the funding and legislative bodies of the Federal Government; and the general public. To serve each of these constituencies, the Observatory has developed a set of public-relations initiatives supported by public-relations and outreach professionals as well as by management and scientific staff members. The techniques applied and the results achieved in each of these areas are described.

Strategi Public Relations Pariwisata Bali

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Kadek Dwi Cahaya Putra

2013-12-01

Full Text Available Abstract: Bali has to maintain its image and reputation as the world leading class tourist destination. Tourism in fact is a vulnerable industry easily ruined by related issues and crises. Therefore, Public Relations (PR with its communication strategy is highly required to maintain good relationships with related parties. This study is aimed at identifying Bali’s Public Relations positioning and setting up its PR strategies. Data and information are gained by means of questionnaire distributed to The Bali Tourism Board (BTB with its stakeholders as an organization playing important role in Bali tourism. The data is then analyzed by SWOT (Strength Weaknesses Opportunities and Threats analysis. It is then found that Bali’s PR positioning is on quadrant V means Stabilization/Growth. The appropriate strategies then are socializing the importance of Issue and Crisis Management, be more creative in tourism related special events, developing relationships with medias, improving tourism publication’s quality, maintaining relationships with related tourism organization and Bali community internally.

Teaching Ethics across the Public Relations Curriculum.

Science.gov (United States)

Hutchison, Liese L.

2002-01-01

Suggests ways of incorporating ethics across the undergraduate public relations curriculum. Reviews current coverage of ethics in public relations principles, writing, cases, and textbooks. Suggests other methods that teachers can use to incorporate ethical pedagogical tools in all public relations courses in an effort to develop students' ethical…

Studi Perbandingan Pemahaman Konsep Public relations Menurut Manajemen dan Staff public Relations Di Mirota Kampus

OpenAIRE

SAMODRA, FLORENSIA

2014-01-01

Sebuah perusahaan yang bergerak di bidang retail perlu mengkomunikasikan produk yang di jualnya. Oleh karena itu butuh komunikator yang mampu menyampaikan pesan secara kredibel kepada pelangganya. Praktisi public relations merupakan pihak yang bertugas menyampaikan pesan tersebut kepada publiknya. Praktisi public relations menjalankan fungsi manajemen komunikasi antara organisasi dengan publiknya. Agar kegiatan tersebut dapat terlaksana dengan lancer maka butuh dukungan dari pihak manajemen. ...

Pengaruh Kepemimpinan Manajer Public Relations terhadap Kualitas Manajemen Public Relations dan Korelasinya dengan Efektivitas Sistem Komunikasi Perusahaan

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Neni Yulianita

2002-12-01

Full Text Available The focus of this research was to study the personal skills and leadership functions of the public relations manager which is assumed will bear its influence on the quality of public relations management in order to enhance the effectiveness of the communication system of his organization. The approach used in this research was systems approach in the social-science context which is interlaced with interdicipliner approach from the psychology, communication, sociology,and management perspective. As for the method used was ""the Explanatory Survey Method"".  The research object was conducted in 19 BUMN in DKI Jakarta and West Java. Tocollect the data, the researcher used questionnaires, in depth interview, observation, and library study. The questionnaires were distributed to 85 respondents among Public Relations Officers (PRO and 96 respondents among corporate managers. To fullflll the research data, the researcher took in depth interview to 19 public relations manager from selected BUMN. The conclusion from the result of hypothesis using Path AnalySis-Statistical Test and ProductMoment Correlation Coefficient 'r' ofident that either the main hypothesis or subhypotheses proposed were accepted. The leadership (Viewed from the aspect of personal skills and leadership function of Public Relations Manager among BUMN significantly influenced the quality of Public Relations Management and the quality of PR Manajement had significantly correlation with the effectiveness of a corporate communication system.

Public relations in risk communication: risk pr. The importance of public relations for risk communication; Public Relations in der Risikokommunikation: Risiko-PR. Die Bedeutung von Public Relations fuer die Risikokommunikation

Energy Technology Data Exchange (ETDEWEB)

Lehmann, K.

2001-07-01

Risks have become a central problem of our time, as is reflected in concepts like 'society at risk' and 'anti-technological attitude', in group protest against risks and against those who cause them, and last but not least in the critical attitude of the media. Against this background, organisations must needs enter the public discussion and be able to communicate professionally and convincingly in order to ensure their own success and further existence. The book describes the basic problems of risk research and risk communications and discusses inhowfar, and how, public relations strategies and instruments can help here. [German] Risiken werden verstaerkt zum Problem unserer Zeit. Das belegen nicht nur Begriffe wie 'Risikogesellschaft' und 'Technikfeindlichkeit', die in letzter Zeit an Bedeutung gewonnen haben, sondern auch und vor allem nachhaltige Proteste von engagierten Gruppierungen gegen Risiken und deren Verursacher oder auch die kritische Berichterstattung der Medien. Vor diesem Hintergrund ist es fuer Organisationen erforderlich, in die oeffentliche Auseinandersetzung um Risiken einzusteigen und hier professionell und ueberzeugend zu kommunizieren, um den Organisationserfolg und Organisationsbestand zu sichern. Die vorliegende Arbeit beschreibt die Grundprobleme der Risikoforschung und Risikokommunikation und diskutiert, ob und inwieweit Public Relations bei der Loesung dieser Probleme helfen koennen, da insbesondere Public Relations gezielt Strategien und Instrumente nutzen, um beispielsweise den Wissensstand der Oeffentlichkeit zu verbessern und den Dialog mit relevanten Teiloeffentlichkeiten zu foerdern. (orig.)

Riset sebagai Ujung Tombak Keberhasilan Program Public Relations

OpenAIRE

Ike Devi Sulistyaningtyas

2013-01-01

Abstract : Public Relations encompasses basically the management and communications function between organizations and public. The important thing of the public relations management is research, because Public Relations program is started from research and after all the programs done. It is also using research to find the output and outcome. The point is how to gain successful of Public Relations program depend on how to use research.

Riset Sebagai Ujung Tombak Keberhasilan Program Public Relations

OpenAIRE

Sulistyaningtyas, Ike Devi

2010-01-01

Public Relations encompasses basically the management and communications function between organizations and public. The important thing of the public relations management is research, because Public Relations program is started from research and after all the programs done. It is also using research to find the output and outcome. The point is how to gain successful of Public Relations program depend on how to use research.

Using Crisis Simulations in Public Relations Education

Science.gov (United States)

Veil, Shari R.

2010-01-01

Objectives: Students will demonstrate research, decision making, team building, and public speaking skills, while applying issues management and crisis communication concepts in a realistic setting. Courses: Introduction to Public Relations, Public Relations Cases, Crisis Communication.

Public relation for 21st century

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Jović Tijana

2005-01-01

Full Text Available PR - Public relations has come of age, and with that has come a critical need for broadly-based education that is relevant and connected to the practice. The changes in public relations practice are numerous and profound. At root, these changes reflect nothing less than the way the world has changed and continues to change, seemingly spinning ever faster and veering in new directions. But, happily, the changes also reflect a broad acceptance of the validity of modern public relations practice to a global society that is increasingly interdependent, increasingly interconnected.

Strategic Public Relations and University Entrepreneurship in Present European Context

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Andreea RĂCEANU

2016-05-01

Full Text Available Mostly theoretical and following a descriptive - normative logic, with a specific focus on the models of higher education institutions and practices, the present paper addresses the subject of entrepreneurship within higher education area, in relation with current European policy context regarding higher education and university entrepreneurship. It proposes a strategic public relations framework as an integrating effective approach for actual opportunities and challenges that universities deal with presently. Various theoretical approaches and concrete actions emerged, from the complex perspectives of triple helix (organic relationships and interactions between universities, industry and government to particular aims regarding the development of knowledge-based economy or to the European Union knowledge triangle initiatives (education-research-innovation. The role of universities is expected to be broader and its actions should be characterized by both responsibility and pragmatism within the context of sustainable decision making. However, mostly in practice, there are limitations and criticism regarding a convergent model of entrepreneurial university, even more in relation with issues related to ethics of teaching and research and especially for universities with social and humanistic profiles. In this context, a viable solution could come from the area of public relations, undertaken in their most advanced form: as strategic approach linking decision making processes, stakeholders’ needs and interests and assuming long term responsibility. The main aim and originality component of this paper is to propose and support such an approach presented both verbally and trough graphical modelling.

What Cultural Values Influence American Public Relations Practitioners?

Science.gov (United States)

Vasquez, Gabriel M.; Taylor, Maureen

1999-01-01

Examines the role of culture as a key variable in public relations research and practice. Finds (1) American practitioners continue to practice one-way models of public relations; and (2) public relations practitioners who have collectivistic values tend to practice two-way models of public relations. Discusses implications for theory and…

A Report on the Survey of Public Relations Division/AEJ Members on Licensing Public Relations Practitioners.

Science.gov (United States)

Tennant, Frank A.

The licensing of public relations practitioners by government has long been controversial. A survey was conducted of members of the public relations division of the Association for Education in Journalism under the auspices of the division's committee on professional freedom and responsibility. One-hundred and sixty-one questionnaires were mailed…

The Definition, Dimensions, and Domain of Public Relations.

Science.gov (United States)

Hutton, James G.

1999-01-01

Discusses how the field of public relations has left itself vulnerable to other fields that are making inroads into public relations' traditional domain, and to critics who are filling in their own definitions of public relations. Proposes a definition and a three-dimensional framework to compare competing philosophies of public relations and to…

GENDER BIAS IN THE PUBLIC RELATIONS INDUSTRY IN MALAYSIA: COMPARING PUBLIC RELATIONS PRACTITIONERS’ JOB FUNCTIONS, INCOMES, AND CAREER PROSPECTS

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Yesuselvi Manickam

2016-12-01

Full Text Available Today, there is an increase in women working outside their home to sustain themselves economically and socially, but the working experiences can be problematic for women when gender discrimination exists in the workplace. In the early 1960s, women were entering the public relations industry at a rate faster than their male counterparts, but gender bias was a sore issue in the industry. Numerous studies have been conducted on gender bias, and the findings indicate that female public relations practitioners receive unequal treatment in their organisation. For that reason, this study investigated whether gender bias exists in the public relations industry in Klang Valley, Malaysia, and if so, what the impact was on the practitioners’ work performance. The study used an in-depth interview with five public relations practitioners from public relations agencies and corporate companies. Feminist Standpoint Theory served as a framework for this study. Results revealed that in Malaysia, gender bias is not prevalent because of cultural diversity and company policies. The priorities of these public relations agencies and organisations favor employee’s performance and competence over gender. The results also indicated that public relations practitioners are treated fairly in areas of career prospects, job functions, and remuneration.

Public Relations & Media Relations (Kritik Budaya Amplop Pada Media Relations Institusi Pendidikan Di Yogyakarta

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Adhianty Nurjanah

2015-07-01

Full Text Available This research is aims to determine how the media relations activities that have been done 10 Public Relations Higher Education, including the possibility of granting cultural envelope in media relations activities during this do. The object of this study is ten (10 Universities in Yogyakarta that consists of three (3 State University (PTN and seven (7 Colleges (PTS. Variations and types of media relations activities have been conducted by 10 universities. The reason is because the electoral college to ten (10 college is a big college in the city of Yogyakarta who own Public Relations and media relations activities that have a systematic and well-planned. In the course of media relations, Public Relations universities do culture accepting envelopes to reporters on the grounds reimburse the costs of transport and not as a "bribe" so that they publicized the news and as a means of imaging the institution. Publicist colleges feel that culture provides envelopes to reporters did not violate the code of ethics of their profession as a Public Relations, On the other hand for journalists, cultural granting envelope can interfere with the independence and constitute a violation of the code of ethics of their profession as journalists. Yet there are also journalists who will receive an envelope in their reporting activities. The discrepancies in the implementation of the code of ethics of journalism, is strongly influenced by the integrity of journalists and policies that apply to each media institution. Penelitian ini bertujuan untuk mengetahui bagaimana kegiatan media relations yang telah dilakukan 10 Public Relations / Humas Perguruan Tinggi tersebut, termasuk kemungkinan adanya budaya pemberian amplop dalam kegiatan media relations yang selama ini dilakukan. Objek penelitian ini adalah sepuluh (10 Perguruan Tinggi di Yogyakarta yang terdiri dari tiga (3 Perguruan Tinggi Negeri (PTN dan tujuh (7 Perguruan Tinggi Swasta (PTS . Beragam variasi dan jenis

Teaching Mediated Public Relations.

Science.gov (United States)

Kent, Michael L.

2001-01-01

Discusses approaches to teaching a mediated public relations course, emphasizing the World Wide Web. Outlines five course objectives, assignments and activities, evaluation, texts, and lecture topics. Argues that students mastering these course objectives will understand ethical issues relating to media use, using mediated technology in public…

Health and Environment Linked for Information Exchange (HELIX)-Atlanta: A CDC-NASA Joint Environmental Public Health Tracking Collaborative Project

Science.gov (United States)

Al-Hamdan, Mohammad; Luvall, Jeff; Crosson, Bill; Estes, Maury; Limaye, Ashutosh; Quattrochi, Dale; Rickman, Doug

2008-01-01

HELIX-Atlanta was developed to support current and future state and local EPHT programs to implement data linking demonstration projects which could be part of the CDC EPHT Network. HELIX-Atlanta is a pilot linking project in Atlanta for CDC to learn about the challenges the states will encounter. NASA/MSFC and the CDC are partners in linking environmental and health data to enhance public health surveillance. The use of NASA technology creates value added geospatial products from existing environmental data sources to facilitate public health linkages. Proving the feasibility of the approach is the main objective

Public relations metrics: research and evaluation

NARCIS (Netherlands)

van Ruler, B.; Tkalac Verčič, A.; Verčič, D.

2008-01-01

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from

Review of Research on Environmental Public Relations

Science.gov (United States)

Grunig, James E.

1977-01-01

Reviews existing knowledge on the behavior of public relations practitioners in environmental problems, public concern and media coverage of pollution and deterioation of the natural environment. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)

Public Participation in the Energy-Related Public Policy Making

International Nuclear Information System (INIS)

Bozicevic Vrhovcak, M.; Rodik, D.; Zmijarevic, Z.; Jaksic, D.

2011-01-01

This paper provides an overview of possibilities for public participation in proposing legal acts and other energy related documents in the Republic of Croatia and gives author assessment of the Croatian public participation level in the processes carried out. The ways how public has participated in the making of a few officially accepted documents have been analysed and potential benefits of inclusion of a wider circle of interested public have been stated. A comparison of the degree of public involvement in the decision making processes in Croatia and the European Union has been made, with specific emphasis on the adoption of the Third package of energy laws. Several national and EU funded projects aiming at enhancing the Croatian public participation in public decision making processes have been presented and their results given. Finally, possibilities for the improvement of the public participation in the Croatian energy policy making processes are proposed. (author)

Challenging Assumptions of International Public Relations: When Government Is the Most Important Public.

Science.gov (United States)

Taylor, Maureen; Kent, Michael L.

1999-01-01

Explores assumptions underlying Malaysia's and the United States' public-relations practice. Finds many assumptions guiding Western theories and practices are not applicable to other countries. Examines the assumption that the practice of public relations targets a variety of key organizational publics. Advances international public-relations…

Standards for Educational Public Relations and Communications Professionals.

Science.gov (United States)

Chappelow, Marsha A.

2003-01-01

Describes National School Public Relations Association standards for school public relations and communications professionals and program. Includes reactions and comments about new Association standards from seven superintendents and four school public-relations professionals. (PKP)

Public Relations: Membangun Komunikasi Internal dalam Perusahaan

OpenAIRE

Setyanto, Yugih; Anggarina, Paula T.

2017-01-01

Public relations had a management function within the company. The process of public relations entirely refers to a managerial approach consisting of fact finding, planning, communications and evaluation. In addition, public relations also runs internal activities to build good communication between the parties involved in the company to create a conducive working atmosphere. Internal communication within the company becomes an important element in creating a good working climate especially i...

Peran Public Relations dalam Komunikasi Organisasi

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Aswad Ishak

2012-01-01

Full Text Available Organization is currently experiencing growth and remarkable development. An increasingly diverse public characters, both interal and external, require special handling in communicating to them. Communication activities of the organization is a strategic communications activities that need to be run by the organization. This communication activities involving management as important decision makers in the organization. Through public relations activities of the organization’s strategic communication can run well. Public relations must have the full support of management to be able to carry out the task.

Public Relations in Special Libraries.

Science.gov (United States)

Rutkowski, Hollace Ann; And Others

1991-01-01

This theme issue includes 11 articles on public relations (PR) in special libraries. Highlights include PR at the Special Libraries Association (SLA); sources for marketing research for libraries; developing a library image; sample PR releases; brand strategies for libraries; case studies; publicizing a consortium; and a bibliography of pertinent…

Public Relations Education and the Business Schools.

Science.gov (United States)

Wright, Donald K.

1982-01-01

Reports on a study to examine what is being taught in U.S. business schools. Found that public relations is not being taught at most of the major schools, although many universities offer public policy courses which cover some elements important to public relations. For journal availability, see CS 705 902. (PD)

The Gap between Professional and Research Agenda: A Content Analysis of "Public Relations Journal" and "Public Relations Review."

Science.gov (United States)

Broom, Glen M.; And Others

A content analysis compared the professional and research agendas of "Public Relations Journal" and "Public Relations Review" for the years 1975-81. A sample of 121 articles from the former and 111 articles from the latter were analyzed, and the content of each was assigned to one of 10 categories related to the context,…

Public relations 1. FK Příbram

OpenAIRE

Bauerová, Eva

2015-01-01

Title: Public relations 1. FK Příbram Objectives: The objective is analysis and assessment tools and activities Public Relations, which football club 1. FK Pribram uses, both in communication with fans and interact with their partners. Based on the analysis tool will suggest scheme so that communication by Public relations have been effective and successful. Methods: To acheave goals was chosen the case study method, which helped to get detail information. Data collection was performed using ...

Public Relations: Too Little Emphasis on Communication

OpenAIRE

van Ruler, Betteke

2016-01-01

Examining the literature on public relations, the notion emerges that all major public relations approaches recognize communication as a means to “do” public relations; some even use “communication” in the name of their approach. However, as a key concept that needs to be defined and discussed, communication is largely overlooked. After close reading of relevant literature in order to understand what is really understood under “communication”, there is hardly any reference to be found to (rec...

Public Relations Applications in Librarianship and Television

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Erol Yılmaz

1999-12-01

Full Text Available Public relations is an indispensable management function for an organization to reach its target audiences so as to serve them better and, at the same time, to upgrade its status in society as an organization. Television, as mass communication medium, is used effectively in public relations in librarianship. Researches showed that planned public relations is not utilized in the field of librarianship in our country, and television is not made use of for this purpose.

Public awareness of the link between alcohol and cancer in England in 2015: a population-based survey.

Science.gov (United States)

Buykx, Penny; Li, Jessica; Gavens, Lucy; Hooper, Lucie; Lovatt, Melanie; Gomes de Matos, Elena; Meier, Petra; Holmes, John

2016-11-30

Public knowledge of the association between alcohol and cancer is reported to be low. We aimed to provide up-to-date evidence for England regarding awareness of the link between alcohol and different cancers and to determine whether awareness differs by demographic characteristics, alcohol use, and geographic region. A representative sample of 2100 adults completed an online survey in July 2015. Respondents were asked to identify which health outcomes, including specific cancers, may be caused by alcohol consumption. Logistic regressions explored whether demographic, alcohol use, and geographic characteristics predicted correctly identifying alcohol-related cancer risk. Unprompted, 12.9% of respondents identified cancer as a potential health outcome of alcohol consumption. This rose to 47% when prompted (compared to 95% for liver disease and 73% for heart disease). Knowledge of the link between alcohol and specific cancers varied between 18% (breast) and 80% (liver). Respondents identified the following cancers as alcohol-related where no such evidence exists: bladder (54%), brain (32%), ovarian (17%). Significant predictors of awareness of the link between alcohol and cancer were being female, more highly educated, and living in North-East England. There is generally low awareness of the relationship between alcohol consumption and cancer, particularly breast cancer. Greater awareness of the relationship between alcohol and breast cancer in North-East England, where a mass media campaign highlighted this relationship, suggests that population awareness can be influenced by social marketing.

Public awareness of the link between alcohol and cancer in England in 2015: a population-based survey

Directory of Open Access Journals (Sweden)

Penny Buykx

2016-11-01

Full Text Available Abstract Background Public knowledge of the association between alcohol and cancer is reported to be low. We aimed to provide up-to-date evidence for England regarding awareness of the link between alcohol and different cancers and to determine whether awareness differs by demographic characteristics, alcohol use, and geographic region. Methods A representative sample of 2100 adults completed an online survey in July 2015. Respondents were asked to identify which health outcomes, including specific cancers, may be caused by alcohol consumption. Logistic regressions explored whether demographic, alcohol use, and geographic characteristics predicted correctly identifying alcohol-related cancer risk. Results Unprompted, 12.9% of respondents identified cancer as a potential health outcome of alcohol consumption. This rose to 47% when prompted (compared to 95% for liver disease and 73% for heart disease. Knowledge of the link between alcohol and specific cancers varied between 18% (breast and 80% (liver. Respondents identified the following cancers as alcohol-related where no such evidence exists: bladder (54%, brain (32%, ovarian (17%. Significant predictors of awareness of the link between alcohol and cancer were being female, more highly educated, and living in North-East England. Conclusion There is generally low awareness of the relationship between alcohol consumption and cancer, particularly breast cancer. Greater awareness of the relationship between alcohol and breast cancer in North-East England, where a mass media campaign highlighted this relationship, suggests that population awareness can be influenced by social marketing.

Public relations and public understanding in the nuclear industry in Europe

Energy Technology Data Exchange (ETDEWEB)

Roos, E.; Michel, A. [Belgonucleaire, Brussels (Belgium)

1995-12-31

Before talking about public understanding and public relations in the nuclear industry in Europe, a word about the mosaic structure of the European energy policy and public is required because a similar structure will be found in the European public understanding policy. Afterwards, we explain what communications tools are available and how the different European countries apply them.

Toward a Comprehensive History of Public Relations.

Science.gov (United States)

Byerly, Carolyn M.

Standard histories of public relations privilege the field's association with business enterprise, and traditionally place the origins of the field in the press agentry of the 19th century and in the rise of corporate concern with public opinion in the first decade of the 20th century. However, the roots of public relations reach both farther and…

An Exploratory Look at Graduate Public Relations Education.

Science.gov (United States)

Aldoory, Linda; Toth, Elizabeth L.

2000-01-01

Conducts a content analysis of web pages to examine 26 United States Masters degree programs in public relations for their degree requirements, core courses, public relations courses, and optional courses. Finds a lack of adherence to the recommendations of the Foundation for Public Relations Research and Education. (NH)

Intercultural Interpretations: Making Public Relations Education Culturally Relevant

Science.gov (United States)

Chia, Joy

2009-01-01

Public relations educators delivering courses to international students find that each cohort of students interprets and understands public relations theory and its application to practice according to their respective cultures. The premise of this paper is to reflect on some of the interpretations and expectations of public relations students…

Political Communication: Contributions to the Study of Public Relations.

Science.gov (United States)

Stacks, Don W.

Political communication has influenced greatly the study of modern public relations. The development of modern public relations can be traced back to the Ancients of Greece. The definition of "political communication" when applied to public relations is typically corporate in nature. That is, public relations defines the role of…

Political public relations in the European Union

DEFF Research Database (Denmark)

Valentini, Chiara

2013-01-01

This article examines the state of political public relations in the European Union by specifically focusing on reputation management and relationship management. Its arguments are based on a theoretical review of the literature of political public relations, reputation and relationship management......, and EU communication. The article suggests an in-depth examination of the nature of some of the EU’s major problems in political public relations, and contributes to a more nuanced understanding of the possibilities and limitations of applying reputation and relationship management constructs...

Higher Education Public Relations at the Year 2000: Assessing the Status of Public Relations at Colleges and Universities.

Science.gov (United States)

Peyronel, Anthony C.

2000-01-01

Discusses the importance of higher education public relations professionals playing a key role in institutional decision making and not being limited to the role of communication technician or information processor. Reviews studies on relationships between higher education and the media and between public relations professionals and…

Empowerment of Government Public Relations Office Post Restructuring ( Case Study on Informatics and Public Relations Office of Jakarta City Administration)

OpenAIRE

Patrianti, Tria

2011-01-01

This research aims to seek better understanding on the empowerment of the public relations office following the restructuring conducted by Jakarta City Administration. Involving 11 respondents, the research utilizes qualitative research method with case study approach.The background issues in the research are as followed: (1) Why the role and function of public relations office at Jakarta Administration remain insignificant regardless of the restructuring; (2) What the public relations offi...

Peran Strategis Public Relations Di Perguruan Tinggi

OpenAIRE

Sulistyaningtyas, Ike Devi

2007-01-01

S: Public Relations emphasizes in building and maintaining a relationship between an organization and its public. It is applied also for a higher education institution or university. Nowadays, public relations in higher education institution become an integral part of the management team. It must contribute to achieve organizational goals and demonstrate an organizational accountability identified by measurable result. Synergy and cooperation are the strategic way to reach good relationship a...

KOMPETENSI KOMUNIKASI CALON SDM PUBLIC RELATIONS

OpenAIRE

A. Rahman

2015-01-01

Public Relations as human resources hould have the competence that has a sale value in the labor market. One such communication competence is knowledge of communication, communication skills, motivation communication and managing interaction. Study of communication competence among students obtained the result that public Relations Group one are not sufficiently competent in listening, conveying the idea of writing, controlling the communication situation, a way of communicating with new peop...

The role of public relations activities in hospital choice.

Science.gov (United States)

Tengilimoglu, Dilaver; Yesiltas, Mehmet; Kisa, Adnan; Dziegielewski, Sophia F

2007-01-01

Public relations activities for all organizations can have an important effect on consumer decision-making when buying goods or services. This study examines the effect that public relations activities can have regarding consumer decisions and choice. To explore exemplify this relationship a questionnaire was given to 971 patients within public, university and private hospitals in Ankara, Turkey. Study results show that public relations activities were a crucial factor in determining consumer hospital choice. The majority of respondents reported that the behaviors and attitude of personnel as public relations activities that support the hospital's reputation within the public were the primary variables in hospital choice. Health care managers can use these findings to further understand how patients make informed choices related to usage of a health care facility and to develop and/or improve public relations activities.

Public sector benchmarking and performance improvement : what is the link and can it be improved?

NARCIS (Netherlands)

Tillema, Sandra

2010-01-01

Benchmarking is often used in the public sector as a way of driving up performance. This article explains why benchmarking does not necessarily lead to better performance and why it can generate unwanted consequences. The article recommends ways of improving the link between benchmarking and

Research study on public relations and public participation in the nuclear energy field

International Nuclear Information System (INIS)

Gunji, Ikuko; Tabata, Rimiko; Otoshi, Sachio; Kuwagaki, Reiko; Ishibashi, Yoichiro

2006-01-01

The purpose of this research is to clarify the effect of public relations activities in the nuclear energy field and public participation toward the improvement of the risk literacy of nuclear energy. According to the survey results of the actual public relations activities taken by nuclear energy industry, the opportunity for interactive communications between the public and the industry is insufficient. Consequently, we propose building up more opportunities for participation and collaboration of citizens and industries in order to improve interactive communications reflecting public opinions and points of view. (author)

Introducing Edward L. Bernays, the "Father of Public Relations."

Science.gov (United States)

Yeager, Robert J.

1985-01-01

Relates some of the public relations achievements and techniques of Edward L. Bernays. Sees modern public relations proceeding from an understanding of individuals, institutions and social groups, and their interrelationships. Considers the information dissemination, persuasion, and attitude integration functions of public relations. Lists…

Approaches to organizing public relations functions in healthcare.

Science.gov (United States)

Guy, Bonnie; Williams, David R; Aldridge, Alicia; Roggenkamp, Susan D

2007-01-01

This article provides health care audiences with a framework for understanding different perspectives of the role and functions of public relations in healthcare organizations and the resultant alternatives for organizing and enacting public relations functions. Using an example of a current issue receiving much attention in US healthcare (improving rates of organ donation), the article provides examples of how these different perspectives influence public relations goals and objectives, definitions of 'public', activities undertaken, who undertakes them and where they fit into the organizational hierarchy.

Peran Strategis Public Relations di Perguruan Tinggi

Directory of Open Access Journals (Sweden)

Ike Devi Sulistyaningtyas

2013-12-01

Full Text Available Abstracts: Public Relations emphasizes in building and maintaining a relationship between an organization and its public. It is applied also for a higher education institution or university. Nowadays, public relations in higher education institution become an integral part of the management team. It must contribute to achieve organizational goals and demonstrate an organizational accountability identified by measurable result. Synergy and cooperation are the strategic way to reach good relationship and reputation.

Global health-related publications in otolaryngology are increasing.

Science.gov (United States)

Chambers, Kyle J; Creighton, Francis; Abdul-Aziz, Dunia; Cheney, Mack; Randolph, Gregory W

2015-04-01

Determine trends in global health-related publication in otolaryngology. A review of research databases. A search of publications available on PubMed and nine additional databases was undertaken reviewing two time periods 10 years apart for the timeframes 1998 to 2002 (early time period) and 2008 to 2012 (recent time period) using specific search terms to identify global health-related publications in otolaryngology. Publications were examined for region of origin, subspecialty, type of publication, and evidence of international collaboration. χ and t test analyses were used to identify trends. In the 1998 to 2002 time period, a total of 26 publications met inclusion criteria for the study, with a mean of 5.2 ± 2.8 publications per year. In the 2008 to 2012 time period, a total of 61 publications met inclusion criteria, with a mean of 12.3 ± 5.6 publications per year. The 235% increase in global health-related publications identified between the two study periods was statistically significant (P = .02). The absolute number of publications in which collaboration occurred between countries increased from three in the early time period to nine the recent time period. There has been a significant increase in the volume of global health-related publications in English language otolaryngology journals over the past decade, providing strong evidence of the increasing trend of global health as an academic pursuit within the field of otolaryngology. © 2014 The American Laryngological, Rhinological and Otological Society, Inc.

The public relations in the public administration of the Republic of Srpska

Directory of Open Access Journals (Sweden)

Vranješ Nevenko

2016-01-01

Full Text Available The Public administration the Republic of Srpska is finally becoming a service to the citizens and businesses as an instrument which meets their needs. Even though some inequalities still exist in communication between public and administration, there is an opinion in the world today that the public has a right to be informed about all activities of funded subjects including the state administration. The Transparency of conducting administrative activities is regulated by law and it is also a subject of reforms, especially on the way to achieve a modern administration and European integration. The aim of this paper is to describe the system of the Public Relations in the Public administration of the Republic of Srpska. The authors of the paper discuss about theoretical importance of public relations, with special emphasis on the process of the legal access to information in the Republic of Srpska and current organizational capacities of the communication with public in the state administration of the Republic of Srpska.

LSD Dimensions: Use and Reuse of Linked Statistical Data

NARCIS (Netherlands)

Meroño-Peñuela, Albert

2014-01-01

RDF Data Cube (QB) has boosted the publication of Linked Statistical Data (LSD) on the Web, making them linkable to other related datasets and concepts following the Linked Data paradigm. In this demo we present LSD Dimensions, a web based application that monitors the usage of dimensions and codes

Teaching International Public Relations: An Update Report among Educators

Science.gov (United States)

Mak, Angela Ka Ying

2017-01-01

Involvement in international and multicultural career-related practices is ever on the rise in a global economic and political society, especially in public relations. This article reported an update of examining the attributes of public relations educators and their institutions in teaching of international public relations (IPR) through an…

Enhanced Publications Linking Publications and Research Data in Digital Repositories

CERN Document Server

Vernooy-Gerritsen, Marjan

2009-01-01

The traditional publication will be overhauled by the 'Enhanced Publication'. This is a publication that is enhanced with research data, extra materials, post publication data, and database records. It has an object-based structure with explicit l

Collaborative learning for public relations: Frame analysis in training for spokespersons

Directory of Open Access Journals (Sweden)

Sergio Álvarez Sánchez

2018-05-01

Full Text Available The collaborative model for learning implies students forming teams in order to reach a common goal. The objectives of this research are both exploring the impact of the collaborative model over the performance of those learners who study contents related to the formation of spokespersons for organizations; and evaluating the potential of frame analysis as a content for training in public relations. To delve into those issues, a case study exercise was administered to six groups of students of the “Training for Spokespersons” subject, consisting of analyzing the audiovisual intervention of a spokesperson talking on behalf of a strike commitee, and answering questions about target publics and frames of reference. The exercise succeeded in helping the students understand the role of emotional communication; however, they still got slightly confused about frame analysis and its link with the concept of social norm. For future research, it becomes necessary to focus on moving even more away from the classic master classes, as well as using cases that students can feel closer to their interests. With respect to frame analysis, the results encourage the teaching of more precise classifications in terms of general frames about a certain topic, and specific frames about particular situations.

Analisis Framing dalam Riset Public Relations

Directory of Open Access Journals (Sweden)

NARAYANA MAHENDRA PRASTYA

2016-12-01

Full Text Available This paper aims to give description about how to use frame analysis in Public Relations (PR research. The author use two framing models: Entman and Pan & Kosicki. The object is organization official statement about particular issue. Frame analysis method rarely used in Public Relations research. This methods commonly use in journalism study, to analyse the news in media. Meanwhile, the key word of framing is the social construction of reality. Organization can make social construction of realty in their official statement. In acacemic term, frame analysis in PR research is useful to know how organization positioned themselves in particular situation. Other benefit is use to evaluat whether the organization frame is conformable with the public opinion or agenda setting media or not. In practical term, frame analysis give benefit for PR practitioner to create the message that can be undserstood by public, also give positive image for organization.

Political Public Relations − Media and Information Management

OpenAIRE

Tomić, Zoran; Grbavac, Ivana

2016-01-01

Political public relations, as one of the PR programmes, has slowly created strategies and tactics for communication with the public and the media. Media management and information management are the most important activities of the political public relations. These activities are frequently connected with non-ethical communication, whose aim is media manipulation and manipulation of the public. Media manipulation is well known as communication spin. These activities are created by governm...

Materializing the web of linked data

CERN Document Server

Konstantinou, Nikolaos

2015-01-01

This book explains the Linked Data domain by adopting a bottom-up approach: it introduces the fundamental Semantic Web technologies and building blocks, which are then combined into methodologies and end-to-end examples for publishing datasets as Linked Data, and use cases that harness scholarly information and sensor data. It presents how Linked Data is used for web-scale data integration, information management and search. Special emphasis is given to the publication of Linked Data from relational databases as well as from real-time sensor data streams. The authors also trace the transformation from the document-based World Wide Web into a Web of Data. Materializing the Web of Linked Data is addressed to researchers and professionals studying software technologies, tools and approaches that drive the Linked Data ecosystem, and the Web in general.

Transformative Learning Approaches for Public Relations Pedagogy

Science.gov (United States)

Motion, Judy; Burgess, Lois

2014-01-01

Public relations educators are frequently challenged by students' flawed perceptions of public relations. Two contrasting case studies are presented in this paper to illustrate how socially-oriented paradigms may be applied to a real-client project to deliver a transformative learning experience. A discourse-analytic approach is applied within the…

PR for Pennies: Low-Cost Library Public Relations.

Science.gov (United States)

Baeckler, Virginia Van Wynen

This manual is designed to demystify a number of public relations techniques for those who wish to start producing their own materials with a minimum of time and money. Chapters focus on public relations; the library stereotype; words, ideas, and pictures; offset printing; creative print distribution; exhibits and posters; public speaking; and the…

The Linked CENTURY Study: linking three decades of clinical and public health data to examine disparities in childhood obesity.

Science.gov (United States)

Hawkins, Summer Sherburne; Gillman, Matthew W; Rifas-Shiman, Sheryl L; Kleinman, Ken P; Mariotti, Megan; Taveras, Elsie M

2016-03-09

Despite the need to identify the causes of disparities in childhood obesity, the existing epidemiologic studies of early life risk factors have several limitations. We report on the construction of the Linked CENTURY database, incorporating CENTURY (Collecting Electronic Nutrition Trajectory Data Using Records of Youth) Study data with birth certificates; and discuss the potential implications of combining clinical and public health data sources in examining the etiology of disparities in childhood obesity. We linked the existing CENTURY Study, a database of 269,959 singleton children from birth to age 18 years with measured heights and weights, with each child's Massachusetts birth certificate, which captures information on their mothers' pregnancy history and detailed socio-demographic information of both mothers and fathers. Overall, 74.2 % were matched, resulting in 200,343 children in the Linked CENTURY Study with 1,580,597 well child visits. Among this cohort, 94.0 % (188,334) of children have some father information available on the birth certificate and 60.9 % (121,917) of children have at least one other sibling in the dataset. Using maternal race/ethnicity from the birth certificate as an indicator of children's race/ethnicity, 75.7 % of children were white, 11.6 % black, 4.6 % Hispanic, and 5.7 % Asian. Based on socio-demographic information from the birth certificate, 20.0 % of mothers were non-US born, 5.9 % smoked during pregnancy, 76.3 % initiated breastfeeding, and 11.0 % of mothers had their delivery paid for by public health insurance. Using clinical data from the CENTURY Study, 22.7 % of children had a weight-for-length ≥ 95(th) percentile between 1 and 24 months and 12.0 % of children had a body mass index ≥ 95(th) percentile at ages 5 and 17 years. By linking routinely-collected data sources, it is possible to address research questions that could not be answered with either source alone. Linkage between a clinical

Improving public health training and research capacity in Africa: a replicable model for linking training to health and socio-demographic surveillance data

Directory of Open Access Journals (Sweden)

Jill R. Williams

2010-08-01

Full Text Available Background: Research training for public health professionals is key to the future of public health and policy in Africa. A growing number of schools of public health are connected to health and socio-demographic surveillance system field sites in developing countries, in Africa and Asia in particular. Linking training programs with these sites provides important opportunities to improve training, build local research capacity, foreground local health priorities, and increase the relevance of research to local health policy. Objective: To increase research training capacity in public health programs by providing targeted training to students and increasing the accessibility of existing data. Design: This report is a case study of an approach to linking public health research and training at the University of the Witwatersrand. We discuss the development of a sample training database from the Agincourt Health and Socio-demographic Surveillance System in South Africa and outline a concordant transnational intensive short course on longitudinal data analysis offered by the University of the Witwatersrand and the University of Colorado-Boulder. This case study highlights ways common barriers to linking research and training can be overcome. Results and Conclusions: This collaborative effort demonstrates that linking training to ongoing data collection can improve student research, accelerate student training, and connect students to an international network of scholars. Importantly, the approach can be adapted to other partnerships between schools of public health and longitudinal research sites.

Forholdet mellem public relations og marketing som ledelsesfunktioner

Directory of Open Access Journals (Sweden)

James E. Grunig

1993-09-01

Full Text Available I forsommeren 1993 tildelte Dansk Public Relations Forening årets PR- pris til mesterkommunikatøren Lars Larsen, Jysk Sengetøjslager/Larsen Rejser. I motiveringen hedder det, at Lars Larsen hædres for "en prisvær- dig Public Relations indsats, der kan motivere til en øget anvendelse af Public Relations i den danske forretningsverden". Blandt PR-foreningens medlemmer vakte pristildelingen en vis furore; et indlæg i foreningens blad PRspektiv invendte, at Lars Larsen driver "publicity" (dvs. et reklame- værktøj - "Præcis den slags PR, som vi i mange år har arbejdet på at distancere Public Relation-begrebet fra". Lars Larsen selv sagde, at han slet ikke skelner mellem Public Relations, PR og markedsføring. Et andet indlæg i bladet argumenterede for, at det ikke længere giver mening at adskille begreberne Public Relations og markedsføring, fordi grænsen mellem det offentlige og det private ude i virkeligheden er mere og mere flydende. James Grunigs artikel, der søger at afklare forholdet mellem PR og marketing teoretisk og praktisk, er derfor brændende aktuelt, ikke mindst for PR-fagets bestræbelser på at blive anerkendt som en respek- tabel profession. Den blev præsenteret som foredrag under Grunigs Dan- marksbesøg i marts 1993, er redigeret af Kim Schrøder og oversat fra engelsk af Kenja Henriksen.

The impact of Medicaid-linked reimbursements on revenues of public sexually transmitted disease clinics.

Science.gov (United States)

Downey, Lois; Lafferty, William E; Krekeler, Barbara

2002-02-01

Public sexually transmitted disease (STD) clinics faced with decreased tax revenue and increased costs must evaluate alternative revenue sources. To report one public STD clinic's Medicaid-linked revenue and discuss the association between system characteristics and reimbursement potential. This was a cross-sectional study of 4208 patients visiting the clinic for new problems during a 6-month period. Of 458 Medicaid-enrolled patients, only 55% acknowledged enrollment at the time of visit. The clinic captured revenue for many of the remaining 45% through a centralized public health information/billing system, which submitted retroactive STD clinic claims when patients self-reported Medicaid enrollment at later visits to other public health clinics. These belated self-reports also contributed to Medicaid administrative-match reimbursements. An estimated $100,000 (31% of the clinic's direct reimbursements for service) would have been lost in 2000, had detection of Medicaid enrollment been based exclusively on patients' self-reports at STD clinic visits.

Nuclear public relations campaign

Energy Technology Data Exchange (ETDEWEB)

1983-01-01

A two-day hearing to investigate DOE's participation in a $30 million nuclear public relations program at a time when the country is asked to decrease spending and in conjunction with similar efforts by the nuclear industry focused on the issue of whether ratepayers or shareholders should finance the effort. Shelby Brewer, Assistant Secretary for Nuclear Energy, defended the expenditures as a response to public demand for information and the need to correct misinformation. The testimony of 14 other witnesses includes the views of citizen and professional groups, utilities, and government agencies. Their testimony is followed by additional material submitted for the record. (DCK)

Public relations work at a regional level

Energy Technology Data Exchange (ETDEWEB)

Kirchhoff, H.R.

1982-04-01

With 'Elektrizitaets-AG Mitteldeutschland (EAM)' (power corporation central Germany) - head office in Kassel and five works maintained in Kassel, Goettingen, Marburg, Dillenburg and Hanau - public relations work has a tradition. It is seen as conscious, planned and continued effort to build up the public understanding: Public relations work is intended to present the enterprise as a community with a multitude of technical, economic and social tasks, which can be carried out with optimal success only if supported by the confidence of society.

Public relations i et overkommunikeret samfund

Directory of Open Access Journals (Sweden)

Jesper Højbjerg Christensen

1993-09-01

Full Text Available Vi har aldrig før været så overfodret med kommunikation. Jesper Højbjerg Christensen, direktør for Advice Ledelses- og Kommuni- kationsrådgivning A/S, diskuterer i artiklen som praktiker med kom- munikationsreoretisk baggrund, hvordan det kan sikres, at man inden for kommunikations- og public relations-branchen ikke bare kommunikerer som propagandamaskiner - mere og mere - men hellere går i dialog og kommunikerer mindre, og bedre. Han peger på, at vi i fremtiden, bl.a. takket være sammenhængne mellem høj uddannelse og avanceret teknologi, får mulighed for at udfolde mere symmetriske kommunikationsformer og konsensus-funderet dialog. Som sit bidrag til at udrydde forvirringen om, hvad public relation egentlig er, opstiller han - uden større tiltro til, at man kan skabe en "teori" om PR - ud fra praksis fire forskellige måder at dyrke public relations på.

48 CFR 31.205-1 - Public relations and advertising costs.

Science.gov (United States)

2010-10-01

... 48 Federal Acquisition Regulations System 1 2010-10-01 2010-10-01 false Public relations and... Organizations 31.205-1 Public relations and advertising costs. (a) Public relations means all functions and...; or (2) Maintaining or promoting reciprocal understanding and favorable relations with the public at...

State of the Art of International Public Relations Education.

Science.gov (United States)

Wakefield, Gay; And Others

To examine aspects of the political/economic/social/cultural environments (PESCE) affecting international public relations and their significance to the future of public relations practitioners, this paper reviews the 1980s literature regarding the current and projected trends in international public relations practice and their implications for…

Public Understanding and Attitudes towards Meat Chicken Production and Relations to Consumption.

Science.gov (United States)

Erian, Ihab; Phillips, Clive J C

2017-03-09

Little is known about public knowledge of meat chicken production and how it influences attitudes to birds' welfare and consumer behaviour. We interviewed 506 members of the public in SE Queensland; Australia; to determine how knowledge of meat chicken production and slaughter links to attitudes and consumption. Knowledge was assessed from 15 questions and low scores were supported by respondents' self-assessed report of low knowledge levels and agreement that their knowledge was insufficient to form an opinion about which chicken products to purchase. Older respondents and single people without children were most knowledgeable. There was uncertainty about whether chicken welfare was adequate, particularly in those with little knowledge. There was also evidence that a lack of empathy towards chickens related to lack of knowledge, since those that thought it acceptable that some birds are inadequately stunned at slaughter had low knowledge scores. More knowledgeable respondents ate chicken more frequently and were less likely to buy products with accredited labelling. Approximately half of the respondents thought the welfare of the chicken was more important than the cost. It is concluded that the public's knowledge has an important connection to their attitudes and consumption of chicken.

Philippine Public Relations: An Industry and Practitioner Profile.

Science.gov (United States)

Panol, Zenaida Sarabia

2000-01-01

Provides a comprehensive look at public relations in the Philippines; traces how public relations evolved in this Southeast Asian country; and discusses the current status of the industry and its practitioners. (NH)

Theories And Success Stories Of Advertising And Public Relations

OpenAIRE

Wilardjo, Setia Budhi

2012-01-01

Now that we are looked at overall integrated marketing communication planning, we dig more deeply into the specific marketing communications tools. In this article, we explore advertising and public relations. Advertising involves communicating the company's or brand's value proposition by using paid media to inform, persuade, and remind consumers. Public relations involves building good relations with various company publics – from consumers and the general public to the media, investor, don...

On the definition of public relations: a European view

NARCIS (Netherlands)

van Ruler, A.A.; Vercic, D.; Buetschi, G.; Flodin, B.

2001-01-01

The article confronts a U.S.-based definition of public relations as relationship management with a European view that besides a relational, argues also for a reflective paradigm that is concerned with publics and the public sphere; not only with relational (which can in principle be private), but

Strategi Cyber Public Relations dalam Pembentukan Citra Institusi Pendidikan Tinggi Swasta

OpenAIRE

Gita Aprinta E. B.

2016-01-01

As a strategy public relations, cyber public relations gives the new meaning for public relations practioners, especially in buliding positive image of private university (PTS). Trough cyber public relations, communcation between PTS and it public, can be bridge quickly and easy. Moreover, cyber public relations strategy provides dynamic and personal interaction, so that public posses their personal intepretation about the PTS.

Public Relations Manager Involvement in Strategic Issue Diagnosis.

Science.gov (United States)

Lauzen, Martha M.

1995-01-01

Reports on an exploratory study that seeks to build theoretical understanding of how public relations practitioner involvement in one type of strategic organizational decision making--strategic issue diagnosis--is related to shared values with top management, diagnosis accuracy, strategy pursued, and the power of the public relations function. (TB)

Transmedia marketing and re-invention of public relations

Directory of Open Access Journals (Sweden)

Jakus Dalibor

2016-12-01

Full Text Available Many concepts have been developed to describe the convergence of media, public relations and storytelling formats in contemporary media systems. This article presents a theoretical reflection on “transmedia storytelling” from a perspective of integration narrative in the context of the re-invention of public relations. The rapid evolution of digital media technology and the emergence of transmedia storytelling present foresight professionals with a powerful new approach for communicating about the future. A transmedia story unfolds across multiple media platforms with each new text making a distinctive and valuable contribution to the whole. Between other, this article also outlines some of the key principles and elements of transmedia storytelling in combination with modern public relations, in order to provide a basic framework that public relations practitioner can use when designing transmedia projects.

The linkage between work-related factors, employee satisfaction and organisational commitment: Insights from public health professionals

Directory of Open Access Journals (Sweden)

Chengedzai Mafini

2014-08-01

Full Text Available Orientation: The public health sector in South Africa faces a number of human resource– related inundations. Solving these challenges requires the provision of empirically derived information on these matters. Research purpose: This study investigated the relationship between three work-related factors, person-environment fit, work-family balance and perceived job security, and employee satisfaction and organisational commitment. A conceptual framework that links these factors is proposed and tested. Motivation for the study: The prevalence of employee-related challenges involving public health professionals, as evidenced through industrial action and high labour turnover, amongst others, demands further research in order to generate appropriate solutions. Research approach, design and method: A quantitative design using the survey approach was adopted. A six-section questionnaire was administered to a stratified sample of 287 professionals in three public health institutions in Gauteng, South Africa. Data was analysed using descriptive statistics, exploratory factor analysis, Pearson’s correlation analysis and regression analysis. Main findings: Job security and person-environment fit both positively correlated with and predicted employee satisfaction. The association between work-family balance and employee satisfaction was weak and showed no significant predictive validity. Employee satisfaction was strongly correlated to and predicted organisational commitment. Practical/managerial implications: The findings of the current study may be used by managers in public health institutions to improve the level of organisational commitment amongst professionals in the sector, thus preventing further employee-related challenges that negatively affect the provision of outstanding public health services. Contribution: The study provides current evidence on how both work-related and humanrelated factors could contribute to the prosperity of the

Public Relations: The Route to Success and Influence. Public Relations for Your Library: A Tool for Effective Communications; Tooting Your Own Horn: Web-Based Public Relations for the School Media Specialist; Bookmarks as a Teaching Tool; Customers and Culture: The Who and What of Library Public Relations Efforts; Strategies for Successful Job Transition.

Science.gov (United States)

Lyon, Linda; Silverstein, Roberta; Fisher, Julieta Dias; Hill, Ann; Hegel, Claudette; Miller, Donna; Moyer, Mary

2002-01-01

This special section includes five articles that discuss public relations strategies for school librarians. Highlights include effective communication, including measuring and evaluating the success of public relations efforts; Web-based public relations; giving bookmarks to students; customers and cultural contexts; and successful job…

Corporate Social Capital and Public Relations : Capital Accumulation by Social Relationship and Rethinking the Definition of Public Relations

OpenAIRE

北見, 幸一

2009-01-01

This paper discusses Corporate Social Capital and Public Relations. This paper overviewed the Social Capital studies, especially early studies in sociology field, proposed the framework to evaluate Social Capital in a capital. Social Capital has the merit to reduce transaction costs, and should be clearly positioned as a component of capital of corporation. Using the concept of the Corporate Social Capital, to rethink the definition of Public Relations, this paper proposed the following defin...

Public relations ve firmě LUMEN INTERNATIONAL a.s.

OpenAIRE

DICHTLOVÁ, Hana

2012-01-01

Goal of the thesis was to assess current significance and usage of public relations in LUMEN INTERNATIONAL a.s. company and to create plan of another development. The author analysed development and current situation of public relations in LUMEN holding. There are a few suggestions in this thesis how to improve public relations in whole LUMEN holding.

Linking Research, Education and Public Engagement in Geoscience: Leadership and Strategic Partnerships.

Science.gov (United States)

Moosavi, S. C.

2017-12-01

By their very nature, the geosciences address societal challenges requiring a complex interplay between the research community, geoscience educators and public engagement with the general population to build their knowledge base and convince them to act appropriately to implement policies guided by scientific understanding. The most effective responses to geoscience challenges arise when strong collaborative structures connecting research, education and the public are in place to afford rapid communication and trust at all stages of the investigative and policy implementation processes. Educational programs that involve students and scientists via service learning exploring high profile issues of community interest and outreach to teachers through professional development build the network of relationships with geoscientists to respond rapidly to solve societal problems. These pre-existing personal connections simultaneously hold wider credibility with the public than unfamiliar scientific experts less accustomed to speaking to general audiences. The Geological Society of America is leveraging the research and educational experience of its members to build a self-sustaining state/regional network of K-12 professional development workshops designed to link the academic, research, governmental and industrial communities. The goal is not only to improve the content knowledge and pedagogical skills which teachers bring to their students, but also to build a diverse community of trust capable of responding to geoscience challenges in a fashion relevant to local communities. Dr. Moosavi is building this program by drawing on his background as a biogeochemistry researcher with 20 years experience focused on use of place-based approaches in general education and pre- and in-service teacher preparation in Research 1 and comprehensive universities, liberal arts and community colleges and high school. Experience with K-12 professional development working with the Minnesota

Linking Publications to Instruments, Field Campaigns, Sites and Working Groups: The ARM Experience

Science.gov (United States)

Troyan, D.; Cialella, A. T.; Gregory, L.; Lazar, K.; Liang, M.; Ma, L.; Tilp, A.; Wagener, R.

2017-12-01

For the past 25 years, the ARM Climate Research Facility - a US Department of Energy scientific user facility - has been collecting atmospheric data in different climatic regimes using both in situ and remote instrumentation. Configuration of the facility's components has been designed to improve the understanding and representation, in climate and earth system models, of clouds and aerosols. Placing a premium on long-term continuous data collection resulted in terabytes of data having been collected, stored, and made accessible to any interested person. All data is accessible via the ARM.gov website and the ARM Data Discovery Tool. A team of metadata professionals assign appropriate tags to help facilitate searching the databases for desired data. The knowledge organization tools and concepts are used to create connections between data, instruments, field campaigns, sites, and measurements are familiar to informatics professionals. Ontology, taxonomy, classification, and thesauri are among the customized concepts put into practice for ARM's purposes. In addition to the multitude of data available, there have been approximately 3,000 journal articles that utilize ARM data. These have been linked to specific ARM web pages. Searches of the complete ARM publication database can be done using a separate interface. This presentation describes how ARM data is linked to instruments, sites, field campaigns, and publications through the application of standard knowledge organization tools and concepts.

New technologies in public relations

Directory of Open Access Journals (Sweden)

Dariusz Tworzydło

2013-12-01

Full Text Available The article includes an analysis and presentation of selected examples of communication tools, which are used in companies to create and maintain relationships with internal and external environment. The problems related with definition of public relations were also discussed. The article presents the advantage and negative consequences of the use of modern tools of PR, as well.

Komunikace a public relations v oblasti sportu

OpenAIRE

Blažek, Daniel

2007-01-01

Title of work: Communication and public relations in sport Aim ofwork: Description and analysis of the range of utilization of public relations activities in czech sport environment. Methods: Structured interview with open questions, informal interview, questionnaire with the open questions, participating observation, descriptive analysis. Results: Conclusions and recommendations for the participants of sports happening. lnstruction and rules for the communication and its specifics in sports....

Using public relations to market nursing service.

Science.gov (United States)

Camuñas, C

1986-10-01

Planned, skillful use of public relations in marketing nursing services can facilitate achievement of the nursing organization's goals and objectives. The local community, news media, bankers, local politicians, government officials, and social action groups all can take an active or reactive interest in nursing's activities. Public relations can provide an effective approach for achieving optimal results within the political and economic constraints of the current marketplace.

Public relations policy: The Electronuclear experience

International Nuclear Information System (INIS)

Soares, Luiz

2000-01-01

This presentation discusses the following topics: Historical and Cultural Aspects of Electrical Sector in Brazil; Nuclear Power and Public Acceptance in Brazil; The chances decision of Angra 3; Community Activities of the ELETRONUCLEAR Regional Programs and Emergency Planning Department whose function is to promote activities with or for the communities of Angra dos Reis region; Public Relations Actions

Public relations activities at JAPC

International Nuclear Information System (INIS)

Kamiyabu, Kumi

2011-01-01

The Japan Atomic Power Company (JAPC) is the only electric power company in Japan solely engaged in nuclear energy. In order to fulfill our role as a pioneer in nuclear power generation, various projects have been undertaken, including the construction of the first commercial nuclear power plant in Japan and the construction, operation and decommissioning of power plants in Tokaimura in Ibaraki prefecture and in Tsuruga city in Fukui prefecture. JAPC is an electric nuclear power generation company which sells electricity directly to the electric companies. Since JAPC doesn't have retail customers, it has limited opportunities to come in contact with local residents. It is essential to gain the confidence and understanding of nuclear power by local residents in order to promote our projects and to manage our nuclear power plants. Under these circumstances, JAPC has steadily developed public relations in local areas and surrounding neighborhoods through an action policy of two-way communication. In this presentation, the two-way communication public relations policy will be explained. I would like to describe the achievements of the two-way communication policy by referring to the results of public opinion surveys conducted in Ibaraki and Fukui prefectures. (author)

Community Relations - Public Affairs - Personal Staff - Joint Staff - The

Science.gov (United States)

: Public Affairs : Community Relations Community Relations The National Guard Bureau Civic Engagement Report National Commission of the Future of the Army White Papers I am the Guard ARNG Media ARNG Public Public Affairs Executive Support Services Legislative Liaison Special Staff Directorate of Management

A public relations identity for the 2010s

NARCIS (Netherlands)

Ihlen, Ø.; Verhoeven, P.

2012-01-01

New voices are being heard and new questions are being asked within the field of public relations. However, in its present multifaceted state, public relations research is still struggling with recurring questions regarding academic and practical contributions. This position article presents some

A Global Perspective on Public Relations Ethics: The Middle East.

Science.gov (United States)

Kruckeberg, Dean

1996-01-01

States that Moslem culture heavily influences much of Middle Eastern practice, and that contemporary public relations literature indicates that "ethical" public relations practices embrace a "two-way symmetrical" model. Describes a counterthesis that contends that public relations is culturally relative in both theories and…

A Disciplinary Perspective: The Internationalization of Australian Public Relations Education

Science.gov (United States)

Fitch, Kate

2013-01-01

This article investigates the internationalization of public relations education, by examining public relations education in Australia, its relation with the public relations industry, and its growth in response to international student- and market-led demand. The discussion highlights the tensions within what is essentially an education project…

The Double-Edged Sword of Legitimacy in Public Relations

DEFF Research Database (Denmark)

Merkelsen, Henrik

2011-01-01

Purpose – This paper seeks to clarify the various aspects of legitimacy in public relations in order to establish a better understanding of the limits of professionalization. Legitimacy has always been a central concept in public relations. In order to ensure a license to operate, the conduct...... of organizations needs to be perceived as legitimate by their stakeholders and the public in general. Public relations has since its conception as a modern profession been confronted with several issues concerning the profession's own legitimacy. The overall cause for these legitimacy problems is often ascribed...... to the immaturity of the profession and professionalization is generally regarded as an appropriate cure. Design/methodology/approach – Through theorization of the connection between legitimacy, power and professionalization the paper points to two important challenges to the professionalization of public relations...

Towards a Postmodern Research Agenda For Public Relations.

Science.gov (United States)

Holtzhausen, Derina R.

2002-01-01

Explores the possibility of postmodernism as an alternative theoretical approach to public relations. Examines modernist public relations as a hegemonic practice that interpolates practitioners into the system to legitimize the perspectives and actions of corporate managers as objective knowledge. Concludes with suggestions for a postmodern…

Public relations and journalism: truth, trust, transparency and integrity

OpenAIRE

Davies, Frank

2008-01-01

Truth, trust, integrity and reputation are key concepts for understanding the relationship between journalists and public relations practitioners. This the paper: first, considers the current debate on the inter-relationship between journalism and public relations; second distinguishes varieties of public relations and journalism; third, analyses the Editorial Intelligence controversy; fourth, deconstructs aspects of "truth" and "trust" in the context of that debate; fifth, considers why the ...

Some aspects of public relation activities at Russian NPPs

International Nuclear Information System (INIS)

Ermakov, Sergei

1995-01-01

Full text: Since 1992 Rosenergoatom has managed most of the Russian NPPs. Here in this report we present its main public relations activities. 1. The leading role of the management of Rosenergoatom (Direction of Public Relations) is in relations with the public. 2. The main public relations activities are: - contact with the selected and administrative authorities of different levels, - interaction with mass media, - information of employees, - information of, and interaction with, the people of the areas close to the NPPs and especially of the nearby towns, - organising and carrying out opinion polls, - celebration campaigns at NPPs. 3. The use of NPPs' information centers and groups for PR activities: - construction and equipping of NPPs' public information centers; organising excursions, lectures, debates at NPPs; - publishing of news papers at NPPs and at NPPs' towns. 4. Public information in the regions close to the NPPs construction sites (Far East, Kostroma, Rostov, Veronezh regions). 5. Conclusions on the activities and plans for the future. (author)

Applying Constructivism to Improve Public Relations for Education

Science.gov (United States)

Marek, Michael

2005-01-01

Educators are often hesitant to use techniques of public relations and marketing communication to attempt to alter undesirable understandings of the rationale and processes of education held by external constituencies. This paper shows that contemporary practice in public relations and marketing communication can be conceptualized as an…

Public Relations vs. Legal Strategies in Organizational Crisis Decisions.

Science.gov (United States)

Fitzpatrick, Kathy R.; Rubin, Maureen Shubow

1995-01-01

Finds that in almost two-thirds of the cases studied, in which organizations responded to public charges of sexual harassment, legal strategy--rather than public relations strategy--was used by official spokespersons. Argues that organizations need to reconcile the often contradictory counsel of public relations and legal professionals. (SR)

Relative tracking control of constellation satellites considering inter-satellite link

Science.gov (United States)

Fakoor, M.; Amozegary, F.; Bakhtiari, M.; Daneshjou, K.

2017-11-01

In this article, two main issues related to the large-scale relative motion of satellites in the constellation are investigated to establish the Inter Satellite Link (ISL) which means the dynamic and control problems. In the section related to dynamic problems, a detailed and effective analytical solution is initially provided for the problem of satellite relative motion considering perturbations. The direct geometric method utilizing spherical coordinates is employed to achieve this solution. The evaluation of simulation shows that the solution obtained from the geometric method calculates the relative motion of the satellite with high accuracy. Thus, the proposed analytical solution will be applicable and effective. In the section related to control problems, the relative tracking control system between two satellites will be designed in order to establish a communication link between the satellites utilizing analytical solution for relative motion of satellites with respect to the reference trajectory. Sliding mode control approach is employed to develop the relative tracking control system for body to body and payload to payload tracking control. Efficiency of sliding mode control approach is compared with PID and LQR controllers. Two types of payload to payload tracking control considering with and without payload degree of freedom are designed and suitable one for practical ISL applications is introduced. Also, Fuzzy controller is utilized to eliminate the control input in the sliding mode controller.

Institutions of Civil Society Participating in Public Relations

Directory of Open Access Journals (Sweden)

Olga S. Belokrylova

2016-12-01

Full Text Available The degree of maturity of the civil society of a country is now seen as an important indicator of the development of a socially oriented market economy. The authors explore two forms of state and civil society relations - qualitative, characterized by the diffusion of a relationship of trust in society, and quantitative, in the system of public procurement corruption identifiable pace of localization. Institutional capacity development of civil society in public relations is the simultaneous modernization of the qualitative and quantitative scope of its relationship with the state. The paper presents the mechanism of transition to a partnership model relations between the state and civil society, the most important form of which is the realization of public control, rapid formal institutionalization which has provided detection and elimination of large-scale irregularities in public procurement. Its swift formal institutionalization provided by representatives of civil society to identify and eliminate large-scale irregularities in public procurement. The experience of NGO Fund "Sodeistvie - XXI vek" to identify "blind" purchases, is offered as a tool to improve the efficiency of public control conduct free training of potential public controlles by institutions engaged in training of civil officials for the course "Management of state and municipal procurement".

Corporate social responsibility practice of Malaysian public listed government-linked companies: A dimensional analysis

Directory of Open Access Journals (Sweden)

Lim Boon Keong

2018-06-01

Full Text Available This paper examines the corporate social responsibility (CSR practices of the Malaysian public-listed government-linked companies (GLCs using a dimensional analysis. Four dimensions of CSR activities, namely community, employees, environment and governance, are investigated to study the latest CSR practice of GLCs in year 2016. Each dimension is divided into three subcategories to further examine the performance of GLCs on a particular CSR area. This is the first paper in Malaysia which uses CSR ratings (obtained from CSRHub database to proxy for CSR practice. None of the past literature has been found to adopt this approach. The findings show that Malay-sian public-listed GLCs performed better in community, employees and environment dimensions, whilst tend to underperform in governance dimension.

Research on the crisis of public relation in library

International Nuclear Information System (INIS)

Liu Shanyong

2010-01-01

In modem society, a variety of organizations including libraries will inevitably encounter all kinds of crises. Organizations can pull through and create good impression if they deal with correctly the crisis of public relation. The article defines the crisis, the crisis of public relation, and analyzes the characteristics and types of the crises in library. Finally the article emphasizes the contents and six strategies of the crisis of public relation in library. (authors)

Drugs + HIV, Learn the Link

Medline Plus

Full Text Available ... Learn the Link campaign uses TV, print, and Web public service announcements (PSAs), as well as posters, e-cards, ... to misuse drugs. The Learn the Link public service campaign is just one ... site. Sincerely, Nora D. Volkow, M.D. Director ...

48 CFR 231.205-1 - Public relations and advertising costs.

Science.gov (United States)

2010-10-01

... 48 Federal Acquisition Regulations System 3 2010-10-01 2010-10-01 false Public relations and... PROCEDURES Contracts With Commercial Organizations 231.205-1 Public relations and advertising costs. (e) See... public relations and advertising costs also include monies paid to the Government associated with the...

Rising stakeholder expectations and the changing role of public relations

Energy Technology Data Exchange (ETDEWEB)

Grossberndt, D. [BP Canada Energy Company, Calgary, AB (Canada)

2004-07-01

The role of public relations is changing along with growing public awareness of stakeholder's ability to intervene in the development of energy projects. Public relations and community consultation departments must work closely together to ensure that consistent messages are being delivered to the public. This presentation explained how to develop a successful public relations strategy ranging from environmental risk assessment to community consultation. It also discussed the degree to which effective and ongoing communication with stakeholders prevents opposition and negative media coverage.

Survey Research as a Public Relations Tool

Science.gov (United States)

O'Neill, Harry W.

1977-01-01

Offers information concerning a study conducted among the general public and discusses essential parts of the more comprehensive type of corporate image or corporate reputation. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)

GENDER BIAS IN THE PUBLIC RELATIONS INDUSTRY IN MALAYSIA: COMPARING PUBLIC RELATIONS PRACTITIONERS’ JOB FUNCTIONS, INCOMES, AND CAREER PROSPECTS

OpenAIRE

Yesuselvi Manickam; Tan Soon Chin; Suffian Hadi Ayub

2016-01-01

Today, there is an increase in women working outside their home to sustain themselves economically and socially, but the working experiences can be problematic for women when gender discrimination exists in the workplace. In the early 1960s, women were entering the public relations industry at a rate faster than their male counterparts, but gender bias was a sore issue in the industry. Numerous studies have been conducted on gender bias, and the findings indicate that female public relations ...

Prospective Links between Social Anxiety and Adolescent Peer Relations

Science.gov (United States)

Tillfors, Maria; Persson, Stefan; Willen, Maria; Burk, William J.

2012-01-01

This study examines bi-directional links between social anxiety and multiple aspects of peer relations (peer acceptance, peer victimization, and relationship quality) in a longitudinal sample of 1528 adolescents assessed twice with one year between (754 females and 774 males; M = 14.7 years of age). Lower levels of peer acceptance predicted…

Crisis of confidence: utilities, public relations, and credibility

Energy Technology Data Exchange (ETDEWEB)

Sullivan, F.C.

1977-01-01

This book deals principally with the role of the public utility in the business sector and specifically with its patterns of communications in this turbulent era of changing public opinion. Offering the premise that time has almost run out to achieve public understanding in today's mounting energy crisis, Frank C. Sullivan diagnoses the problems, examines available communication techniques, and offers a pragmatic approach to action which will stimulate and challenge neophyte and professional alike. The book touches on the history of public relations, discusses its functions and role in utility management, and provides practical suggestions and sound advice on corporate credibility and accounting. Following a ''Rationale for Action'' the book's twenty-two chapters are grouped in four major sections: Public Relations and the Utility; Planning for Rate Increases; The Utility and its Publics, and Private vs. Public Ownership. In his epilogue, ''The Dimensions of Disbelief,'' the author sets forth his candid and provocative thesis for action and change.

The Image of Public Relations in Mass Comm Texts.

Science.gov (United States)

Cline, Carolyn

1982-01-01

Compared public relations sections in 12 introductory mass communication texts and found a confusion about the relationship of advertising and public relations, a lack of historical background, and an antipublic relations stance. Journal available from Communication Research Associates, 7100 Baltimore Blvd., Suite 500, College Park, MD 20740; sc…

The Role of Advertising, Publicity and Public Relations in Theatre ...

African Journals Online (AJOL)

The paper notes that the usage of these marketing communication tools in theatre ... and public relations, plus other marketing tools in the promotional activities of theatres in Nigeria. ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

Seminar 'Dying forest and public relations work'

Energy Technology Data Exchange (ETDEWEB)

Glueck, P.

1986-12-01

The article on the seminar (Vienna, November 5, 1986) is divided into the following subject areas: 1) Public-relations work for problem solution and mobilization of co-citizens, 2) statements and activities of forestry-men in connection with dying forest, 3) use of organs of publication to fight dying forest, and 4) analysis and evaluation of the public-relations work done.

Perkembangan Teknologi Komunikasi dalam Menunjang Fungsi Periklanan dan Public Relation

Directory of Open Access Journals (Sweden)

Nurul Candrasari Masykuri

2010-04-01

Full Text Available Society has been flooded by advertised communication atmosphere for every product to besocialized and introduced to the public. However, there are problems arising from the consumer whenthe product being advertised is felt only one-sided communication, because in an advertised productconsumers often encounter some problems in which they cannot consider them to be their choice. Thatis why at the present time the world of advertising does not seem to be a choice in marketing a productto consumers. Article presents the relationship among advertisement, public relation, andcommunication technology in five parts, those are age sequences from agriculture to conceptual eraand its relation to advertisement and public relation, developing advertisement network and publicrelation using new technology, difference between advertisement and public relation, andcommunication technology ethic supporting advertisement and public relation.

A STUDY OF SYMBOLIC RELATIONS IN PUBLIC TRANSPORT

Directory of Open Access Journals (Sweden)

ANDREI BALAN

2011-04-01

Full Text Available This paper presents an anthropological, exploratory study of the microsocial world of public transport. Our research focuses on the symbolic relations that are being established (verbally or nonverbally between urban transport travellers that do not know each other and the consequences these relations create. Modern urban configuration forces large numbers of individuals to share public space every day. When this space becomes restrictive, symbolic relations and interpersonal behaviors such as territoriality and personal space management become clearer. Due to overcrowding, public transport is the scene of one of the most restrictive public spaces in a city. The challenge was to observe and interpret daily, casual behaviors through a sociological and psychological scheme, following the methodological tradition established by Erving Goffman and the other symbolic interactionists. Finally, our study generates a number of hypotheses and explanatory models for common practices and behaviors in trams and metros regarded from a symbolic perspective.

School Principals' Opinions about Public Relations Practices on Schools

Science.gov (United States)

Çoruk, Adil

2018-01-01

Schools are at the forefront of the institutions that need to be in close relations with the social environment. In this regard, practices of the public relations are prominent. This obligation is also responsibility of the school principals, as there are no public relations units in public schools. The purpose of this research is to reveal the…

Focus on Ethics and Public Relations Practice in a University Classroom

Science.gov (United States)

Smudde, Peter M.

2011-01-01

Public relations action relies on sound decision making about how to inspire cooperation between an organization and its publics. Such thinking must uphold principles for ethical communication. Effectively combining ethics with public relations practice for students is key. A pedagogical approach to public relations ethics, hinging on selected…

The Role of Public Relations as A Management Function in Higher Education

Directory of Open Access Journals (Sweden)

Anggreni Putri

2018-01-01

Full Text Available Nowadays, public relations in higher education institution become an integral part of the management team. It must contribute to achieve organizational goals and demonstrate an organizational accountability identified by measurable result. Placement public relations at certain positions in management has consequences in the process of implementation of the public relations function. It happened because the management, workflow and hierarchy greatly affects work patterns as well as patterns of decision making in carrying out communication tasks performed by public relations.The goal of research to find out the role and position in public relations in management education institution (university in achieving its objectives. After identification of roles and positions performance public relations firm, the study aims to evaluate the performance of public relations as part of management.This study used a qualitative descriptive research method with the study subjects were Mahendradatta University Public Relations and internal stakeholders. Data drawn from interviews with the help of the interview guide and then processed into information that can answer the research objectives.The result of the research shows that not all public relations officers in Mahendradatta University, do their role as real public relations officers. They also do not have the same understanding about the role of a public relations officer will just place public relations in same position as marketing.

Public acceptance and public relations

International Nuclear Information System (INIS)

Tanaka, Yasumasa

1977-01-01

A set of problems are discussed, which must be studied before the public relations are dealt with. Firstly, the trade-off between energy and health must be considered. There were several ages in which the consideration on health took preference to the energy requirement in the past. For example, the use of coal in London was prohibited by the King's proclamation in 1,306. Secondly, the selection for the acceptance of atomic power development and utilization is based on the subjective susceptibility psychologically, and cannot be concluded only by the logical reasoning. Thirdly, the strict definition of ''national consensus'' is necessary. That is, whether does it mean pleviscite or mere mood. Fourthly, whether the atomic energy is free from the danger or death biologically or not. Fifthly, is there any method for discriminating the persons who accept atomic power from the persons who do not socially. Although the probability of death caused by atomic accidents is very small (one three hundred millionth a year), many peoples hate atomic power and oppose to the construction of nuclear power plants. Four reasons for this are considered: (1) social diffusion of innovation, (2) nuclear allergy, (3) shortage of the conception of risk-benefit, and (4) heterogeneity of the public. According to the investigation of the relationship between electric power and livelihood, carried out by the policy and science research institute in Tokyo, the highly subjective decision for the acceptance of atomic power is independent of the objective knowledge on atomic power. (Iwakiri, K.)

The Global Society and Its Impact on Public Relations Theorizing

DEFF Research Database (Denmark)

Valentini, Chiara; Kruckeberg, Dean; Starck, Kenneth

2016-01-01

This article contributes to the discussion on societal changes and their impact on communication disciplines by focusing on public relations and its role in contemporary global society. The thesis is that public relations profession has been affected by contemporary societal changes that challenge...... the existing body of knowledge and its underpinning theories. To understand the role of public relations in the 21st Century global societies and pursue future public relations theorizing, the authors argue it is paramount to comprehend which factors at macro, meso, and micro levels lie beneath the substantial...... changes in today’s global society. The article presents and reflects on four major macro trends of contemporary global society and concludes with suggestions for future directions for public relations scholarship and practice that are rooted in the concept of community and the idea of being part...

Internship Practices in Public Relations.

Science.gov (United States)

Kendall, Robert

1980-01-01

Surveys the range of job experiences available to journalism students and suggests how these internship programs could be standardized. Available from Public Relations Review, Communication Research Associates, Inc., 7338 Baltimore Blvd., Suite 101A, College Park, MD 20740; one year, $15.00; two years $27.00; three years $39.00. (JMF)

Using public relations to promote health: a framing analysis of public relations strategies among health associations.

Science.gov (United States)

Park, Hyojung; Reber, Bryan H

2010-01-01

This study explored health organizations' public relations efforts to frame health issues through their press releases. Content analysis of 316 press releases from three health organizations-the American Heart Association, the American Cancer Society, and the American Diabetes Association-revealed that they used the medical research frame most frequently and emphasized societal responsibility for health issues. There were differences, however, among the organizations regarding the main frames and health issues: the American Diabetes Association was more likely to focus on the issues related to social support and education, while the American Heart Association and the American Cancer Society were more likely to address medical research and scientific news. To demonstrate their initiatives for public health, all the organizations employed the social support/educational frame most frequently. Researchers and medical doctors frequently were quoted as trusted sources in the releases.

Trends in gas marketing: the role of public relations

Energy Technology Data Exchange (ETDEWEB)

Vinegrad, A.

1978-01-01

By effectively communicating company policies and relevant information concerning the energy situation both to the general public and to employees, public-relations efforts can make a substantial contribution to the success of marketing gas supplies in the future, according to the British Gas Corp. The public's perception of such issues as the availability of gas, assuredness of supply, cost relative to competing sources of energy, environmental impact of gas-industry operations, security of the consumer's investment in major appliances, fairness of pricing policies, quality of the gas product, and efficiency of service will significantly influence the industry's ability to retain a rasonable share of the energy market. To maintain credibility with the public, gas-industry public-relations personnel will have to explain the dimensions and complexity of industry operations while meeting the consumer's expectations for increasing levels of service.

Professionalism in Public Relations Pedagogy: A Comparative Analysis of Public Relations Curricula among the United States, the United Kingdom, and South Korea

Science.gov (United States)

Chung, Wonjun; Choi, Jinbong

2012-01-01

Based on a concept of professionalism, this study analyzed and compared current public relations curricula of higher education among the United States, the United Kingdom, and South Korea. In terms of three educational orientations, results indicated that public relations education in the United States is the most balanced among theoretical,…

On the Definition of Public Relations: A European View.

Science.gov (United States)

Vercic, Dejan; van Ruler, Betteke; Butschi, Gerhard; Flodin, Bertil

2001-01-01

Introduces the project on the European Public Relations Body of Knowledge (EBOK). Reviews proposals on the definition, dimensions, and domain of public relations. Confronts these with findings from EBOK. Presents ideas on how to bridge the differences. Proposes ideas for further investigation. (SG)

Public Relations in Contemporary India: Current Demands and Strategy.

Science.gov (United States)

Singh, Raveena

2000-01-01

Discusses India's new direction and the persistent and insistent demand for public relations. Explains the strategic plan of the professional body in running the gauntlet in this new milieu and the pertinaciousness and urgency of the challenges ahead for public relations. (SC)

The Coordination Dynamics of Observational Learning: Relative Motion Direction and Relative Phase as Informational Content Linking Action-Perception to Action-Production.

Science.gov (United States)

Buchanan, John J

2016-01-01

The primary goal of this chapter is to merge together the visual perception perspective of observational learning and the coordination dynamics theory of pattern formation in perception and action. Emphasis is placed on identifying movement features that constrain and inform action-perception and action-production processes. Two sources of visual information are examined, relative motion direction and relative phase. The visual perception perspective states that the topological features of relative motion between limbs and joints remains invariant across an actor's motion and therefore are available for pickup by an observer. Relative phase has been put forth as an informational variable that links perception to action within the coordination dynamics theory. A primary assumption of the coordination dynamics approach is that environmental information is meaningful only in terms of the behavior it modifies. Across a series of single limb tasks and bimanual tasks it is shown that the relative motion and relative phase between limbs and joints is picked up through visual processes and supports observational learning of motor skills. Moreover, internal estimations of motor skill proficiency and competency are linked to the informational content found in relative motion and relative phase. Thus, the chapter links action to perception and vice versa and also links cognitive evaluations to the coordination dynamics that support action-perception and action-production processes.

Website Policies / Important Links | DOepatents

Science.gov (United States)

Links Website Policies / Important Links Javascript Not Enabled OSTI Security Website Policies and first) Publication Date (oldest first) Close Clear All Find DOepatents Website Policies / Important Important Links Some links on this page may take you to non-federal websites. Their policies may differ from

DEBTS (PUBLIC AND EXTERNAL AND GROWTH – LINK OR NO LINK?

Directory of Open Access Journals (Sweden)

Vladimir Šimić

2012-12-01

Full Text Available Throughout history the world has been faced by high debts, with the recent global financial crisis intensifying the issue of increasing indebtedness (with respect to both public and external debts, especially in the light of sovereign debt crisis that some countries have been subject to recently. This paper explores the debt levels in Central, East and Southeast Europe and investigates their relation with growth. We use annual data on debts and growth from the WIIW database (The Vienna Institute for International Economic Studies and World Development Indicators (World Bank on 18 countries. By employing econometric analysis in the form of dynamic panel data analysis our investigation contributes to the literature by covering the recently very hot issue of the dangers of high indebtedness in the region of Central, East and Southeast Europe. Our findings send a strong warning about the need to keep the debts under control.

Public relations activities in BNFL

Energy Technology Data Exchange (ETDEWEB)

Phillips, B. [British Nuclear Fuels plc, Cheshire (United Kingdom)

1993-12-31

British Nuclear Fuels plc (BNFL) is a major industrial company employing 15,000 people and supporting another 50,000 jobs in British industry through it`s isnvestment program. BNFL is frequently in the news, mainly because of the Sellafield reprocessing plant in West Cumbria. The company`s public relation policy is described in this report.

Public attitudes towards industrial, work-related and other risks

International Nuclear Information System (INIS)

Prescott-Clarke, P.

1982-01-01

Two reports describing work sponsored by the Health and Safety Executive are presented. The first describes a study of public attitudes towards industrial, work related, nuclear industry related and other risks. The second report describes public attitudes towards the acceptability of risks. (U.K.)

Negotiation as a Model for Teaching Public Relations Professionalism.

Science.gov (United States)

Saunders, Martha Dunagin; Perrigo, Eileen

1998-01-01

Shows that negotiation provides an effective model for teaching public relations professionalism. Describes how two professors in a public relations class used a negotiation model to teach students to simultaneously balance the two components of professionalism: ethical considerations and pragmatic, problem-solving measures. (SR)

PUBLIC RELATIONS PROFESSIONALS’ PERCEPTION OF CONFLICT MANAGEMENT AS A MANAGEMENT FUNCTION

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Tugce Ertem Eray

2016-12-01

Full Text Available Conflicts are a part of daily life that people encounter at home, work, and in organizations. It is evident that organizational conflicts are becoming more complex. In this respect, it is important for senior executives not to disregard these conflicts and involve public relations professionals in the conflict management processes. Hence, it is expected that public relations professionals become participants in the strategic planning process and that senior management relies on their experience and talents during the strategic planning process of organizations and resolution of issues. Another definition of public relations has emerged over the past years, even though the recent definitions of public relations focus on developing mutually beneficial relationships between organizations and their publics. Glen T. Cameron from University of Missouri defines public relations as management of conflict and competition strategically for the benefit of one’s own organization and, if possible, mutual benefit of organizations and individuals. It is impossible to disregard the influence of public relations professionals on managing the conflicts between an organization and its peers, and hence it is important to conduct further research on their approach to conflict management. With this motive, research questions have been generated based on the data presented by Professor Kenneth Plowman as a result of his analysis of strategic management of public relations in conflict management. Using the semi-structured interview technique, public relations professionals in Turkey were asked to describe their approach to conflict management.

The Emergence of Public Relations in the Russian Federation.

Science.gov (United States)

Guth, David W.

2000-01-01

Describes the emergence of public relations in the Russian Federation over the past 7 years. Concludes that Russia is developing its own vision of public relations, similar in many aspects to that found in the West but also adapted to the harsh realities of Russian life. (NH)

Symmetry, Contingency, Complexity: Accommodating Uncertainty in Public Relations Theory.

Science.gov (United States)

Murphy, Priscilla

2000-01-01

Explores the potential of complexity theory as a unifying theory in public relations, where scholars have recently raised problems involving flux, uncertainty, adaptiveness, and loss of control. Describes specific complexity-based methodologies and their potential for public relations studies. Offers an account of complexity theory, its…

How to implement a successful business-to-business public relations program

International Nuclear Information System (INIS)

Narup, C.; Narup, W.J.

1991-01-01

This paper discusses public relations as it relates to marketing of business or industrial products. While the paper is written generically, it is submitted as part of a conference for the oil, gas, and petrochemical industry. The idea of public relations is defined and goes on to discuss using public relations to introduce new products and services, generate sales, evaluate media response, develop community relationships, and carry out initial research on the product or service. The article gives case studies of good public relation campaigns and the results on the company image and business profits

Assessing Learning in News, Public Relations Curricula.

Science.gov (United States)

Caudill, Edward; And Others

1990-01-01

Discusses the University of Tennessee's externally mandated undergraduate exams in public relations and news-editorial skills. Analyzes (1) whether the exams are valid measures of qualities in students that faculty believe are important; (2) what factors are related to scores; and (3) whether these factors are related to specific courses in the…

Social Media, Traditional Media and Marketing Communication of Public Relations

DEFF Research Database (Denmark)

Khajeheian, Datis; Mirahmadi, Fereshteh

2015-01-01

Public relations are undertaking more important role in the marketing communication and advertising. The present paper reports a survey conducted in three Iranian banks’ public relations departments to understand how they use different media in their marketing communications and other related...... functions. A classification of public relations functions including fourteen functions in three categories has taken as research framework and by using a questionnaire, eight media have been asked to rank for each function, includes Television, Radio, Newspaper, Magazine, Classified Ads, Internet Websites......, Social media and finally Mobile and SMS ads. Findings show that traditional media still play a dominant role in media consumption of public relations, while new Web2.0 media consist of Mobile communications and Social networks, have never ranked better than fifth from eight. Some reasons have been argues...

Testing the Contingency Theory of Accommodation in Public Relations.

Science.gov (United States)

Cancel, Amanda E.; Mitrook, Michael A.; Cameron, Glen T.

1999-01-01

Interviews 18 public-relations professionals to provide grounding and refinement of the contingency theory of accommodation in public relations. Supports a continuum from pure accommodation to pure advocacy and a matrix of variables affecting the continuum. Concludes that the practitioners' view of their communication world offers validity to the…

The Genesis of Public Relations in British Colonial Practice.

Science.gov (United States)

Smyth, Rosaleen

2001-01-01

Demonstrates how the British Colonial Office employed public relations strategies as they administered the British colony of Northern Rhodesia before, during, and after World War II. Demonstrates how civil servants in London and colonial officials implemented public relations policies, strategies, and tactics on an ad hoc basis, covering political…

Mass Communication, Public Communication, and Interpersonal Communication: A Global Model for International Public Relations.

Science.gov (United States)

Neff, Bonita Dostal

A participatory model of public relations proposed by Dean Kruckeberg and Kenneth Starck would seek not to serve a public but to build a sense of community. In this model the advocacy focus of the publicity model is dropped and there is a movement toward relationships rather than selling products and services. Leaving behind the journalistic…

MANAJEMEN KRISIS PUBLIC RELATIONS (STUDI KASUS TENTANG PERAN PUBLIC RELATIONS BADAN PENGEMBANGAN WILAYAH SURAMADU (BPWS DALAM MENGHADAPI RESISTENSI MASYARAKAT MADURA DI KABUPATEN BANGKALAN TERHADAP KEHADIRAN LEMBAGANYA

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Roos Yuliastina

2017-03-01

Full Text Available ABSTRAKPenelitian ini ingin mengetahui peran public relations dan metode pendekatan public relations BPWS dalam menghadapi resistensi masyarakat Madura di Kabupaten Bangkalan terhadap kehadiranlembaganya. Dengan mengkaji peran dan model pendekatannya, diharapkan dapat mengetahui jugabagaimana public relations BPWS mengatasi manajemen krisis. Karena jika perbedaan kepentinganantara BPWS dengan masyarakat Madura terus dibiarkan, bukan tidak mungkin masalah ini akanmenjadi krisis berkepanjangan yang mengancam eksistensi BPWS. Metode yang digunakan adalah metode kulitatif, metode ini lebih menekankan pada kedalamanyang diteliti (kualitas data yang telah di peroleh, bukan pada banyaknya (kuantitas data. Teknikpengumpulan data mencakup informan atau narasumber yang paham dan terlibat secara langsungdalam kasus ini. Pengumpulan datanya menggunakan data primer dan skunder. Teknik analisis datamenggunakan teknik analisis data kualitatif, untuk validitas datanya menggunakan triangulasi datadan triangulasi sumber. Hasil penelitian menunjukkan bahwa, Peran public relations dalam menghadapi resistensi masyarakatMadura di Kabupaten Bangkalan terhadap BPWS lebih berperan sebagai fasilitator komunikasi.Model pendekatan yang diterapkan adalah model public relations pengaruh personal (personalinfluence model yang di kategorikan kedalam model publik relations asimetris dua arah. Tahapantahapanmanajemen krisis untuk mengatasikasus ini, terdiridari tiga tahapan.Yaitutahapanprakrisis,meresponkrisis, dan pasca-krisis.Kata Kunci: Manajemen Krisis, Public relations BPWS, resistensi masyarakat Madura di KabupatenBangkalan.

Water-Related Impacts of Climate Change on Agriculture and Subsequently on Public Health: A Review for Generalists with Particular Reference to Pakistan.

Science.gov (United States)

Ahmed, Toqeer; Scholz, Miklas; Al-Faraj, Furat; Niaz, Wajeeha

2016-10-27

Water-related impacts due to change in climatic conditions ranging from water scarcity to intense floods and storms are increasing in developing countries like Pakistan. Water quality and waterborne diseases like hepatitis, cholera, typhoid, malaria and dengue fever are increasing due to chaotic urbanization, industrialization, poor hygienic conditions, and inappropriate water management. The morbidity rate is high due to lack of health care facilities, especially in developing countries. Organizations linked to the Government of Pakistan (e.g., Ministry of Environment, Ministry of Climate Change, Planning and Development, Ministry of Forest, Irrigation and Public Health, Pakistan Meteorological Department, National Disaster Management, Pakistan Agricultural Research Centre, Pakistan Council for Research in Water Resources, and Global Change Impact Study Centre), United Nation organizations, provincial government departments, non-governmental organizations (e.g., Global Facility and Disaster Reduction), research centers linked to universities, and international organizations (International Institute for Sustainable Development, Food and Agriculture, Global Climate Fund and World Bank) are trying to reduce the water-related impacts of climate change, but due to lack of public awareness and health care infrastructure, the death rate is steadily increasing. This paper critically reviews the scientific studies and reports both at national and at international level benefiting generalists concerned with environmental and public health challenges. The article underlines the urgent need for water conservation, risk management, and the development of mitigation measures to cope with the water-related impacts of climate change on agriculture and subsequently on public health. Novel solutions and bioremediation methods have been presented to control environmental pollution and to promote awareness among the scientific community. The focus is on diverse strategies to handle

How the largest electric and gas utility companies administer public relations

Energy Technology Data Exchange (ETDEWEB)

Bogart, J.D.

1979-04-12

This article describes the findings of a survey conducted by the author in the second half of 1978 to determine the sizes of the public relations staffs of the nation's largest operating electric and gas utilities, their budgets, organizational differences, and specific functions. Common public relations issues and major public relations problems of the utilities are identified, as well as recent trends or changes in budgeting and organization. Some functional variations of public relations departments among utility companies were detected and described.

Is using social media "good" for the public relations profession? A critical reflection

DEFF Research Database (Denmark)

Valentini, Chiara

2015-01-01

Scholarship in public relations seems to be overly positive about social media. The dominant discourse in public relations is that using social media is “good”, because social media can help organizations in developing dialogs and relationships with publics and in engaging with them. Yet empirical...... evidence in public relations is mostly case-dependent and limited to the realm of understanding current organizational practices, with limited understanding of the concrete value for organizations or for publics. In this paper I question the utility of social media for publics, organizations and public...... relations, and I argue that the positive view of social media held by the majority of public relations scholars is grounded on the profession’s need to reconcile the two sides of public relations identity—the rhetorical and the relational. A discussion of whether current public relations practices in social...

STRATEGI PUBLIC RELATIONS KOMNAS PEREMPUAN DALAM MENGKOMUNIKASIKAN “TRAGEDI 98”

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Mulia Bahagia Putri Mooduto

2015-11-01

Full Text Available Public Relations Strategy is very important for the organization to achieve its goals. Maintaining the public memory of the rape of women in the tragedy of May 98 became a very important thing to be done by the National Commission for Women. Because, when people have a collective memory, meaning that they have the same goal. Thus, they will do the efforts that all parties supporting their goals. For that, it takes a Public Relations strategy that Komnas Perempuan can maintain public memory. The purpose of this study was to determine the strategy of Public Relations National Commission for Women in maintaining public memory about the rape of women in the tragedy of 98 by using the theoretical basis of the strategic Public Relations based explanation Ronald D. Smith. This study used a qualitative approach with descriptive type. The method used is a case study to conduct in-depth interview to the informant. This study concluded that the Public Relations strategy undertaken by the National Commission on Women is to create programs that involve all public organizations to participate actively from the stage of planning, implementation and evaluation stages.   Strategi Hubungan Masyarakat sangat penting bagi organisasi untuk mencapai tujuannya. Memelihara ingatan publik terhadap pemerkosaan perempuan dalam tragedi 98 Mei menjadi hal yang sangat penting untuk dilakukan oleh Komnas Perempuan. Sebab, saat orang memiliki ingatan kolektif, berarti mereka memiliki tujuan yang sama. Dengan demikian, mereka akan melakukan upaya agar semua pihak mendukung tujuan mereka. Untuk itu dibutuhkan strategi Public Relations agar Komnas Perempuan dapat menjaga memori publik. Tujuan dari penelitian ini adalah untuk mengetahui strategi Public Relations Komisi Nasional Perempuan dalam memelihara memori masyarakat tentang pemerkosaan perempuan dalam tragedi 98 dengan menggunakan dasar teoritis dari penjelasan strategis Public Relations Ronald D. Smith. Penelitian ini

Strategi Public Relations dalam Mendukung Pemasaran Pembangkit Listrik Nasional (PLN

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Novi Anggraeni

2014-07-01

Full Text Available Public relations is one of the elements that determine the viability of an organization positively. The purpose of the research; 1. Knowing the planning public relations strategies in support of marketing; 2. Knowing the kinds of public relations activities; 3. Knowing the packaging contents of the message of the communication media used; 4. Knowing the effect to be achieved; and 5. Knowing the obstacles faced. The method used descriptive qualitative. Results of the study are: 1. Judging from the background criteria for Public Relations of PT. PLN (Persero APJ Cirebon is formal education, job experience, appearance, skills, individual characteristics, and adaptation, credible communicator. 2. Kegiatan Public Relations to support the marketing of which the existence of a local radio talk show in Cirebon (Cirebon FM, a local television talk show in Cirebon (RCTV, cooperation in carrying out tasks related to corporate law. 3. Packaging persuasive message content, preparation of informative messages are intended to provide excitement and build consumer understanding. 4. The effect achieved a change in opinions, attitudes and behavior. 5. Barriers found limited use of communication media and the lack of communication superiors and subordinates

Cell protein cross-linking by erbstatin and related compounds | Center for Cancer Research

Science.gov (United States)

The scheme depicts a possible mechanism of cross-linking by erbstatin and related analogues. A mechanism of action is proposed which involves initial oxidation to reactive quinone intermediates that subsequently cross-link protein nucleophiles via multiple 1,4-Michael-type additions. Similar alkylation of protein by protein-tyrosine kinase inhibitors, such as herbimycin A, has

Private public diplomacy. The end of public hegemony over international relations

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Luis Melgar

2014-09-01

We could be witnessing a completely new model: a private public diplomacy that would be based on a sovereign states definitive withdrawal from their monopoly on international relations in favour of the private sector.

Public attitudes towards pricing policies to change health-related behaviours: a UK focus group study.

Science.gov (United States)

Somerville, Claire; Marteau, Theresa M; Kinmonth, Ann Louise; Cohn, Simon

2015-12-01

Evidence supports the use of pricing interventions in achieving healthier behaviour at population level. The public acceptability of this strategy continues to be debated throughout Europe, Australasia and USA. We examined public attitudes towards, and beliefs about the acceptability of pricing policies to change health-related behaviours in the UK. The study explores what underlies ideas of acceptability, and in particular those values and beliefs that potentially compete with the evidence presented by policy-makers. Twelve focus group discussions were held in the London area using a common protocol with visual and textual stimuli. Over 300,000 words of verbatim transcript were inductively coded and analyzed, and themes extracted using a constant comparative method. Attitudes towards pricing policies to change three behaviours (smoking, and excessive consumption of alcohol and food) to improve health outcomes, were unfavourable and acceptability was low. Three sets of beliefs appeared to underpin these attitudes: (i) pricing makes no difference to behaviour; (ii) government raises prices to generate income, not to achieve healthier behaviour and (iii) government is not trustworthy. These beliefs were evident in discussions of all types of health-related behaviour. The low acceptability of pricing interventions to achieve healthier behaviours in populations was linked among these responders to a set of beliefs indicating low trust in government. Acceptability might be increased if evidence regarding effectiveness came from trusted sources seen as independent of government and was supported by public involvement and hypothecated taxation. © The Author 2015. Published by Oxford University Press on behalf of the European Public Health Association.

Upaya Pemulihan Citra Perum Perhutani: Studi Manajemen Public Relations

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Tresna Wiwitan

2005-06-01

Full Text Available Regarding the significant decrease of Indonesia woodland, the management of wood resources becomes the main issue these days. The lack of professionalism attending this matter give bad publicity to Perum Perhutani who responsible to maintain wood resources. It is believed that Public Relations (PR practices played a key role to improve the negative image of Perum Perhutani. Using PR planning steps such as defining PR problems, collecting data toward public opinions, finding key informants, and implementing community relation activities, the problems were solved successfully.

Hybrid Multidimensional Relational and Link Analytical Knowledge Discovery for Law Enforcement

Energy Technology Data Exchange (ETDEWEB)

Joslyn, Cliff A.; Gillen, David S.; Burke, John S.; Critchlow, Terence J.; Damante, Matt; Fernandes, Robert

2008-08-01

The challenges facing the Department of Homeland Security (DHS) require not only multi-dimensional, but also multi-scale data analysis. In particular, the ability to seamlessly move from summary information, such as trends, into detailed analysis of individual entities, while critical for law enforcement, typically requires manually transferring information among multiple tools. Such time-consuming and error prone processes significantly hamper the analysts' ability to quickly explore data and identify threats. As part of a DHS Science and Technology effort, we have been developing and deploying for Immigration and Customs Enforcement the CubeLink system integrating information between relational data cubes and link analytical semantic graphs. In this paper we describe CubeLink in terms of the underlying components, their integration, and the formal mapping from multidimensional data analysis into link analysis. In so doing, we provide a formal basis for one particular form of automatic schema-ontology mapping from OLAP data cubes to semantic graphs databases, and point the way towards future ``intelligent'' OLAP data cubes equipped with meta-data about their dimensional typing.

Linking public sector corporate social responsibility with sustainable development: lessons from India

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Subhasis Ray

2013-12-01

Full Text Available Economic think tanks predict India to be the world’s largest economy by 2050. This would require India to accelerate its industrial and infrastructure development. Industrialization based economic development will have a negative impact on the environment and hence sustainable development. Such steps could affect the social and environmental bottom line of the national economy. In recent years, a number of regulatory measures have been proposed by the Indian government to ensure corporate support to the goals of sustainable and inclusive development. The objective of these regulations is to achieve triple bottom line based growth. Notable among them is the mandatory Corporate Social Responsibility (CSR guidelines for public sector undertakings, first issued in April, 2010. I study the possibility and problems created by this effort by analyzing the policy documents and interviewing managers responsible for implementing CSR programmers in Indian public sector. Managers interviewed came from hydropower, coal, power distribution and shipping industries. Based on the study, four areas are identified that requires attention for effective linking between sustainable development and CSR; stakeholder engagement, institutional mechanisms, capacity building and knowledge management. Both government-public sector and public sector-community engagements have to be more streamlined. Institutional mechanisms have to be developed to see that CSR projects are effective and delivering. Importantly, managers at all levels need a better understanding of CSR and sustainable development. Since most projects are in rural areas, understanding of rural issues and sustainability is very important. Finally, such a large scale exercise in CSR should have a knowledge management mechanism to learn from the achievements and mistakes of the early years. I discuss the implication of the findings on India and other emerging economies many of which are struggling to balance

Principals' Perceptions of School Public Relations

Science.gov (United States)

Morris, Robert C.; Chan, Tak Cheung; Patterson, Judith

2009-01-01

This study was designed to investigate school principals' perceptions on school public relations in five areas: community demographics, parental involvement, internal and external communications, school council issues, and community resources. Findings indicated that principals' concerns were as follows: rapid population growth, change of…

Exploring the link between clinical managers involvement in budgeting and performance: Insights from the Italian public health care sector.

Science.gov (United States)

Macinati, Manuela S; Rizzo, Marco G

2016-01-01

The public health care sector has had an increase in initiatives, mostly inspired by New Public Management principles, aimed at assigning financial accountability to clinical managers. However, clinical managers might experience a scarce alignment between professional values and organizational requirements, which is a potentially important phenomena that may result in negative consequences on clinical managers' job performance. Building on Psychological Ownership Theory and adopting a psychology-based management accounting research approach, we focus on the managerial (nonmedical) role the clinical manager fulfills and explore the budgetary participation-performance link via the indirect effects of job-based psychological ownership, role clarity, and clinical managers' affective commitment toward managerial roles. The data were collected by a survey conducted in an Italian hospital. The research hypotheses were tested employing a path model. Our study revealed new insights that shed some light on underexplored processes through which mental states mediate the participation-performance link. Among these latter, the findings demonstrate that (a) budgetary participation has a direct effect on job-based psychological ownership; (b) role clarity mediates participation- and job-based psychological ownership link; (c) role clarity and job-based psychological ownership partially mediate the participation-commitment link; and (d) job-based psychological ownership, role clarity, and commitment fully mediate the participation-performance link. From a managerial viewpoint, an understanding of how clinical managers' feelings of ownership toward managerial roles could be enhanced is imperative in health care because ownership accounts for important attitudinal and organizational consequences. Results suggest that health care organizations that invest in budgetary participation will directly and indirectly affect clinical managers' psychological ownership, and this, along with

The Write Stuff: Teaching the Introductory Public Relations Writing Course.

Science.gov (United States)

King, Cynthia M.

2001-01-01

Outlines an introductory public relations writing course. Presents course topics and objectives, and assignments designed to meet them. Provides a sample grading rubric and evaluates major public relations writing textbooks. Discusses learning and assessment strategies. (SR)

Gender-specific mediational links between parenting styles, parental monitoring, impulsiveness, drinking control, and alcohol-related problems.

Science.gov (United States)

Patock-Peckham, Julie A; King, Kevin M; Morgan-Lopez, Antonio A; Ulloa, Emilio C; Moses, Jennifer M Filson

2011-03-01

Recently, it has been suggested that traits may dynamically change as conditions change. One possible mechanism that may influence impulsiveness is parental monitoring. Parental monitoring reflects a knowledge regarding one's offspring's whereabouts and social connections. The aim of this investigation was to examine potential gender-specific parental influences to impulsiveness (general behavioral control), control over one's own drinking (specific behavioral control), and alcohol-related problems among individuals in a period of emerging adulthood. Direct and mediational links between parenting styles (permissive, authoritarian, and authoritative), parental monitoring, impulsiveness, drinking control, and alcohol-related problems were investigated. A multiple-group, SEM model with (316 women, 265 men) university students was examined. In general, the overall pattern among male and female respondents was distinct. For daughters, perceptions of a permissive father were indirectly linked to more alcohol-related problems through lower levels of monitoring by fathers and more impulsive symptoms. Perceptions of an authoritative father were also indirectly linked to fewer impulsive symptoms through higher levels of monitoring by fathers among daughters. For men, perceptions of a permissive mother were indirectly linked to more alcohol-related problems through lower levels of monitoring by mothers and more impulsive symptoms. For sons, perceptions of mother authoritativeness were indirectly linked to fewer alcohol-related problems through more monitoring by mothers and fewer impulsive symptoms. Monitoring by an opposite-gender parent mediated the link between parenting styles (i.e., permissive, authoritative) on impulsiveness.

Multiple Brain Markers are Linked to Age-Related Variation in Cognition

Science.gov (United States)

Hedden, Trey; Schultz, Aaron P.; Rieckmann, Anna; Mormino, Elizabeth C.; Johnson, Keith A.; Sperling, Reisa A.; Buckner, Randy L.

2016-01-01

Age-related alterations in brain structure and function have been challenging to link to cognition due to potential overlapping influences of multiple neurobiological cascades. We examined multiple brain markers associated with age-related variation in cognition. Clinically normal older humans aged 65–90 from the Harvard Aging Brain Study (N = 186) were characterized on a priori magnetic resonance imaging markers of gray matter thickness and volume, white matter hyperintensities, fractional anisotropy (FA), resting-state functional connectivity, positron emission tomography markers of glucose metabolism and amyloid burden, and cognitive factors of processing speed, executive function, and episodic memory. Partial correlation and mediation analyses estimated age-related variance in cognition shared with individual brain markers and unique to each marker. The largest relationships linked FA and striatum volume to processing speed and executive function, and hippocampal volume to episodic memory. Of the age-related variance in cognition, 70–80% was accounted for by combining all brain markers (but only ∼20% of total variance). Age had significant indirect effects on cognition via brain markers, with significant markers varying across cognitive domains. These results suggest that most age-related variation in cognition is shared among multiple brain markers, but potential specificity between some brain markers and cognitive domains motivates additional study of age-related markers of neural health. PMID:25316342

40 CFR 300.155 - Public information and community relations.

Science.gov (United States)

2010-07-01

... POLLUTION CONTINGENCY PLAN Responsibility and Organization for Response § 300.155 Public information and community relations. (a) When an incident occurs, it is imperative to give the public prompt, accurate...

THE INFLUENCE OF MARKETING PUBLIC RELATION AND SERVICE QUALITY ON CORPORATE IMAGE THROUGH PUBLIC OPINION: STUDIES AT MANDIRI BANK

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Vera Suciyati

2015-09-01

Full Text Available This research aims to analyze the influence of marketing public relation and service quality at Bank Mandiri on corporate image through public. Convenience sampling method has been selected in order to obtain the data in this study. The analysis method that used was the path analysis. The research result had shown that: marketing public relation and service quality have significant influence simultaneously and partially on public opinion on the first structure equation. The second structure equation shows that: marketing public relation, service quality had significant influence simultaneously on corporate image. The service quality have not partially the quality of service have not influence significant partially on corporate, but variable marketing and public relation have  partially influential public opinion influence significant partially on corporate image.DOI: 10.15408/etk.v12i2.1916

The rule on granting subsidies for public relations

International Nuclear Information System (INIS)

1980-01-01

The regulation is set up under the provisions of the law concerning the proper execution of subsidy budgets and the ordinance for enforcing the law, to carry these provisions into effect. The subsidies for public relations under the ordinance for enforcing the law concerning the special account for the measures of promoting power source development are delivered according to the provisions of the regulation as well as the law concerning the proper execution of subsidy budgets and the ordinance for enforcing the law. Basic terms are defined, such as nuclear power generating facilities; facilities related to nuclear power generation; place of business, etc. The ministers and directors of departments concerned deliver the subsidies for public relations to a prefecture where nuclear power generating facilities and related facilities are established or expected to be established, to cover all or a part of expenses necessary for the popularization of knowledges on nuclear power generation. The amounts of subsidies for public relations paid to a prefecture in each fiscal year are from 6 to 18 million yen. An application for such subsidies shall be filed by an applicant prefecture to the ministers or directors of departments concerned according to the form prescribed. The terms, conditions and decision of the delivery of subsidies are stipulated, respectively. (Okada, K.)

What do computer scientists tweet? Analyzing the link-sharing practice on Twitter.

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Marco Schmitt

Full Text Available Twitter communication has permeated every sphere of society. To highlight and share small pieces of information with possibly vast audiences or small circles of the interested has some value in almost any aspect of social life. But what is the value exactly for a scientific field? We perform a comprehensive study of computer scientists using Twitter and their tweeting behavior concerning the sharing of web links. Discerning the domains, hosts and individual web pages being tweeted and the differences between computer scientists and a Twitter sample enables us to look in depth at the Twitter-based information sharing practices of a scientific community. Additionally, we aim at providing a deeper understanding of the role and impact of altmetrics in computer science and give a glance at the publications mentioned on Twitter that are most relevant for the computer science community. Our results show a link sharing culture that concentrates more heavily on public and professional quality information than the Twitter sample does. The results also show a broad variety in linked sources and especially in linked publications with some publications clearly related to community-specific interests of computer scientists, while others with a strong relation to attention mechanisms in social media. This refers to the observation that Twitter is a hybrid form of social media between an information service and a social network service. Overall the computer scientists' style of usage seems to be more on the information-oriented side and to some degree also on professional usage. Therefore, altmetrics are of considerable use in analyzing computer science.

What do computer scientists tweet? Analyzing the link-sharing practice on Twitter.

Science.gov (United States)

Schmitt, Marco; Jäschke, Robert

2017-01-01

Twitter communication has permeated every sphere of society. To highlight and share small pieces of information with possibly vast audiences or small circles of the interested has some value in almost any aspect of social life. But what is the value exactly for a scientific field? We perform a comprehensive study of computer scientists using Twitter and their tweeting behavior concerning the sharing of web links. Discerning the domains, hosts and individual web pages being tweeted and the differences between computer scientists and a Twitter sample enables us to look in depth at the Twitter-based information sharing practices of a scientific community. Additionally, we aim at providing a deeper understanding of the role and impact of altmetrics in computer science and give a glance at the publications mentioned on Twitter that are most relevant for the computer science community. Our results show a link sharing culture that concentrates more heavily on public and professional quality information than the Twitter sample does. The results also show a broad variety in linked sources and especially in linked publications with some publications clearly related to community-specific interests of computer scientists, while others with a strong relation to attention mechanisms in social media. This refers to the observation that Twitter is a hybrid form of social media between an information service and a social network service. Overall the computer scientists' style of usage seems to be more on the information-oriented side and to some degree also on professional usage. Therefore, altmetrics are of considerable use in analyzing computer science.

Sport, public relations and social media

OpenAIRE

Boyle, Raymond; Haynes, Richard

2014-01-01

This chapter examines the disruptive nature of social media as it alters the relationship between sports journalism and public relations. It looks at some key examples and argues that while much is changing, some aspects of the relationship between the media and sports also remain constant.

Public Diplomacy and Refugee Relations Reflections of Turkey’s Refugees Relations on the International Media

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Ergün Köksoy

2015-11-01

Full Text Available Public diplomacy is described as a new form of relations and communications between countries and societies in the field of international relations with the process of globalisation. The subject of refugees shown among the priority issues can be solved through international cooperation and solidarity with its results affecting all countries and societies, that’s why becoming part of public diplomacy. Asylum seekers and refugee rights are guaranteed by the Universal Declaration of Human Rights and considered to be an area that the international community needs to take the roles and share responsibilities. In this aspect, it is shown as global responsibilities and part of the humanitarian sensibility of countries and societies. In one hand, asylum seekers and refugees are considered to be the subject of the problem and crisis, on the other hand, due to contributing to the human and cultural interaction between the different communities, these are specified as part of public diplomacy. This article discusses the relationship between public diplomacy and refugees relations which provides the interaction between countries and effects the prestige and perception of them. In the study, to reveal the reflections of Turkey’s Refugees Relations on the International Media, three highest-circulation newspapers (“The Guardian”, “Le Monde”, “Der Spiegel” will be choosen from three important EU countries (United Kingdom, France, Germany. These newspapers’ headlines and news content which related to Turkey and Syrian refugees are going to be analized on three-month period. As a result, Turkish public diplomacy and refugee relations and its implications on the international media in the context of Syrian refugees will be evaluated and some recommendations for the future of Turkish public diplomacy and refugee relations will be provided.

Integrating Public Relations with Advertising: An Exercise for Students in the College Public Relations Campaigns Course

Science.gov (United States)

Moody, Reginald Ford

2012-01-01

Today's public relations (PR) campaigns courses give students the opportunity to research, analyze, plan, and, in many cases, execute a campaign for a real client. Even so, today's campaigns courses may leave students with a weak understanding of how PR can best partner with other tools in the communication mix, namely advertising. Educators may…

Environmental remediation: Addressing public concerns through effective community relations

International Nuclear Information System (INIS)

Davis, S.; Heywood, J.; Wood, M.B.; Arellano, M.; Pfister, S.

1998-01-01

The public's perception of risk drives their response to any potential environmental remediation project. Even if the actual environmental and health risks may be relatively low, public perception of high risk may doom the project to an uphill struggle characterized by heated public meetings, negative media coverage, reluctant regulators, project delays and increased costs. The ultimate Catch 22 in such a case is that the contamination remains in-place until the public drama is concluded. This paper explores the development and implementation of a Community Relations Plan for the clean up of a Manufactured Gas Plant (MGP) site owned and operated by corporate predecessors of Arizona Public Service Company (APS) near the turn of the century. The unique challenges associated with this project were that the former MGP was located in downtown Phoenix at the site of a future federal courthouse. Although the MGP site had been under investigation for some time, the clean-up schedule was driven by a tight courthouse construction schedule. Compounding these challenges were the logistics associated with conducting a large-scale cleanup in a congested, highly visible downtown location. An effective Community Relations Plan can mean the difference between the success and failure of an environmental remediation project. Elements of an effective plan are: identifying key stakeholders and involving them in the project from the beginning; providing timely information and being open and honest about the potential environmental and health risks; involving your company's community relations and media staff; and educating affected company employees. The Community Relations Plan developed for this project was designed to alleviate public concern about potential risks (perceived or real) associated with the project by keeping key stakeholders informed of all activities well in advance

Public confidence, risk communication and public relations. Oeffentliches Vertrauen, Risikokommunikation und Public Relations

Energy Technology Data Exchange (ETDEWEB)

Bentele, G. (Univ. Bamberg, Fakultaet Sprach- und Literaturwissenschaften-Kommunikationswissenschaft (Germany))

1992-07-27

In information societies, by far the greatest part of the information obtained and used by the public comes via the media. At the same time, only a minute portion of information used can be verified by an individual. Therefore the confidence factor gains increasing importance. This applies, particularly, to production and service sectors, which are associated with a certain risk (for instance, nuclear energy and coal). Lately, large confidence deficits have arisen - not only entailing economic drawbacks and damaging images but jeopardizing, moreover, democratic structures. Changing structures of public communication in information societies result in changed demands on corporate communication. The author points out what is needed especially in the energy sector to preserve in the long run, or regain, public confidence. (orig.).

Water-Related Impacts of Climate Change on Agriculture and Subsequently on Public Health: A Review for Generalists with Particular Reference to Pakistan

Directory of Open Access Journals (Sweden)

Toqeer Ahmed

2016-10-01

Full Text Available Water-related impacts due to change in climatic conditions ranging from water scarcity to intense floods and storms are increasing in developing countries like Pakistan. Water quality and waterborne diseases like hepatitis, cholera, typhoid, malaria and dengue fever are increasing due to chaotic urbanization, industrialization, poor hygienic conditions, and inappropriate water management. The morbidity rate is high due to lack of health care facilities, especially in developing countries. Organizations linked to the Government of Pakistan (e.g., Ministry of Environment, Ministry of Climate Change, Planning and Development, Ministry of Forest, Irrigation and Public Health, Pakistan Meteorological Department, National Disaster Management, Pakistan Agricultural Research Centre, Pakistan Council for Research in Water Resources, and Global Change Impact Study Centre, United Nation organizations, provincial government departments, non-governmental organizations (e.g., Global Facility and Disaster Reduction, research centers linked to universities, and international organizations (International Institute for Sustainable Development, Food and Agriculture, Global Climate Fund and World Bank are trying to reduce the water-related impacts of climate change, but due to lack of public awareness and health care infrastructure, the death rate is steadily increasing. This paper critically reviews the scientific studies and reports both at national and at international level benefiting generalists concerned with environmental and public health challenges. The article underlines the urgent need for water conservation, risk management, and the development of mitigation measures to cope with the water-related impacts of climate change on agriculture and subsequently on public health. Novel solutions and bioremediation methods have been presented to control environmental pollution and to promote awareness among the scientific community. The focus is on diverse

Let's "Downscale" Linked Data

NARCIS (Netherlands)

Gueret, C.D.M.; de Boer, V.; Schlobach, K.S.

2014-01-01

Open data policies and linked data publication are powerful tools for increasing transparency, participatory governance, and accountability. The linked data community proudly emphasizes the economic and societal impact such technology shows. But a closer look proves that the design and deployment of

Let's "Downscale" Linked Data

NARCIS (Netherlands)

Gueret, Christophe; de Boer, Victor; Schlobach, Stefan

2014-01-01

Open data policies and linked data publication are powerful tools for increasing transparency, participatory governance, and accountability. A closer look at linked data technologies, however, proves that their design and deployment exclude the majority of the world’s population. It will take small

Importance of public relations in recycling strategies: principles and case studies.

Science.gov (United States)

Salhofer, Stefan; Isaac, Nicole A

2002-07-01

The separate collection of waste, and especially of recyclables with specific collection systems, would not be possible without the involvement of the users. Apart from the physical installations such as collection containers, collection points, etc., the motivation of the users is an essential component. Motivation can be reinforced through public relations work. In addition to the underlying technical considerations, this paper describes the difference between communication in general and public relations and specifically examines public involvement in recycling. Through the use of examples, we look at the targeted users and typical media employed. Furthermore, we analyzes the development of public involvement. The examples show that public relations for recycling strategies relies to a great extent on attitudes, habits, and access to the target group. Thus, standardized procedures cannot be developed. For these reasons, public relation activities must be planned carefully and professionally and include an analysis of the target group, choice of media, and verification of success.

Toxico-Cheminformatics: New and Expanding Public ...

Science.gov (United States)

High-throughput screening (HTS) technologies, along with efforts to improve public access to chemical toxicity information resources and to systematize older toxicity studies, have the potential to significantly improve information gathering efforts for chemical assessments and predictive capabilities in toxicology. Important developments include: 1) large and growing public resources that link chemical structures to biological activity and toxicity data in searchable format, and that offer more nuanced and varied representations of activity; 2) standardized relational data models that capture relevant details of chemical treatment and effects of published in vivo experiments; and 3) the generation of large amounts of new data from public efforts that are employing HTS technologies to probe a wide range of bioactivity and cellular processes across large swaths of chemical space. By annotating toxicity data with associated chemical structure information, these efforts link data across diverse study domains (e.g., ‘omics’, HTS, traditional toxicity studies), toxicity domains (carcinogenicity, developmental toxicity, neurotoxicity, immunotoxicity, etc) and database sources (EPA, FDA, NCI, DSSTox, PubChem, GEO, ArrayExpress, etc.). Public initiatives are developing systematized data models of toxicity study areas and introducing standardized templates, controlled vocabularies, hierarchical organization, and powerful relational searching capability across capt

Teaching the Public Relations Campaigns Course.

Science.gov (United States)

Worley, Debra A.

2001-01-01

Argues for a Campaign Planning Course in the undergraduate public relations major. Discusses nine course objectives. Describes five phases of campaign planning and implementation, how the phase approach includes important course topics, and how it fulfills course objectives. Describes how student groups work with actual clients throughout the…

Public Relations Education: Where is Pedagogy?

Science.gov (United States)

Coombs, W. Timothy; Rybacki, Karyn

1999-01-01

Uses data from a national survey and from the 1998 National Communication Association Summer Conference, both described elsewhere in this issue, to examine the strengths and weaknesses of public-relations pedagogy; to compare educator and practitioner perceptions of pedagogy; and to offer a set of concerns and recommendations. (SR)

Differences in Ethical Standards: Factoring in the Cultural Expectation in Public Relations Education.

Science.gov (United States)

Neff, Bonita Dostal

Focusing on ethics in public relations from a multicultural point of view brings together elements which are critical to international public relations. The Public Relations-Ethics-Multicultural (PREM) model illustrates that articles can be found in the literature on ethics, public relations, and multicultural as individual concepts. The…

MANAJEMEN PUBLIC RELATIONS PENDIDIKAN ISLAM (Kajian Tematik Al Qur’an dan Al Hadits

Directory of Open Access Journals (Sweden)

Dian Iskandar Jaelani

2014-11-01

Full Text Available Public Relations (PR has two senses. First, in terms of public relations as communication techniques. And second, public relations as a method of communication. The concept of Public Relations with respect to understanding through knowledge creation activities, and through these activities that impact the changes will appear. Public Relations itself is a combination of various immunization and included in the ranks of the social sciences such as political science, economics, history, psychology, sociology, communication and others.

Public Relations Education: 1983 Survey and Report.

Science.gov (United States)

Walker, Albert

1984-01-01

Provides results of a survey of public relations education at 30 colleges and universities with respect to an examination of 115 syllabi, course requirements and reading lists, and innovative practices. (PD)

Teaching the Public Relations Case Studies/Campaigns Class.

Science.gov (United States)

Cottone, Laura Perkins

The public relations case studies/campaigns class entails teaching students how to die and then come back to life. As students must learn to take a critical look at complex public and social issues, teachers should create an environment in which the students feel comfortable with the process of psychological reconstruction. Students must be taught…

Bauhinia forficata Link authenticity using flavonoids profile: relation with their biological properties.

Science.gov (United States)

Ferreres, Federico; Gil-Izquierdo, Angel; Vinholes, Juliana; Silva, Sara T; Valentão, Patrícia; Andrade, Paula B

2012-09-15

HPLC-DAD-ESI/MS(n) was used to ascertain the authenticity of two certified and two commercial Bauhinia forficata Link samples. Different flavonoids profiles were obtained, involving 39 compounds. Just kaempferol-3-O-(2-rhamnosyl)rutinoside was found in all analysed samples. Five compounds were common to the certified samples of B. forficata Link and B. forficata Link subsp. pruinosa (Vogel) Fortunato & Wunderlin, being kaempferol derivatives the most representative ones. The phenolic composition of B. forficata Link subsp. pruinosa (Vogel) Fortunato & Wunderlin is described herein for the first time, accounting for eight compounds, while 10 new compounds were identified in B. forficata Link. Commercial B. forficata Link showed higher contents of quercetin derivatives, in addition to the presence of myricetin derivatives and flavonoids-(galloyl)glycosides, for which the MS fragmentation pattern is reported for the first time. B. forficata Link and the two commercial samples were able to inhibit α-glucosidase, with EC(50) values lower than that found for acarbose. Mild effects on cholinesterases were observed with the certified samples, while commercial ones were more effective. The same behaviour was observed concerning the scavenging of DPPH, nitric oxide and superoxide radicals. The presence of high contents of quercetin derivatives in commercial samples seems to directly influence their biological properties. The differences between phenolic profiles and their relation with the authenticity of commercial samples are discussed. Copyright © 2012 Elsevier Ltd. All rights reserved.

Selecting public relations personnel of hospitals by analytic network process.

Science.gov (United States)

Liao, Sen-Kuei; Chang, Kuei-Lun

2009-01-01

This study describes the use of analytic network process (ANP) in the Taiwanese hospital public relations personnel selection process. Starting with interviewing 48 practitioners and executives in north Taiwan, we collected selection criteria. Then, we retained the 12 critical criteria that were mentioned above 40 times by theses respondents, including: interpersonal skill, experience, negotiation, language, ability to follow orders, cognitive ability, adaptation to environment, adaptation to company, emotion, loyalty, attitude, and Response. Finally, we discussed with the 20 executives to take these important criteria into three perspectives to structure the hierarchy for hospital public relations personnel selection. After discussing with practitioners and executives, we find that selecting criteria are interrelated. The ANP, which incorporates interdependence relationships, is a new approach for multi-criteria decision-making. Thus, we apply ANP to select the most optimal public relations personnel of hospitals. An empirical study of public relations personnel selection problems in Taiwan hospitals is conducted to illustrate how the selection procedure works.

A Study on the Relationship between Public Relations and Brand Strategy

OpenAIRE

Xu, Yuanzhong (Victor)

2005-01-01

Brand strategy is a useful way to strengthen competitive competence of products. However, the researches on how to implement a successful brand strategy using public relations were rarely found in the existing literature. The main purpose with my dissertation is to investigate the relationship between public relations and brand strategy. In addition, I hope the dissertation can give some suggestions to Chinese companies when they want to implement a brand strategy using public relations. A ...

Perception of Journalists on the Role of Public Relations

Directory of Open Access Journals (Sweden)

Nicoleta Grasu

2014-12-01

Full Text Available The relations with the media are the main activity performed by the public relations specialists for maintaining a positive image of the organization they represent. This relation between public relations and journalists can become, sometimes, a conflicting one, but both of them admit that they need each other. On the on hand, communication specialists try to satisfy journalists‟ information needs, and on the other hand, the journalists satisfy PR-ists needs to put in a favorable light the organization they represent. In this study we intend to identify the opinion of journalists on public relations and spokesperson in relation to the work of the journalist and also to identify the reasons of journalists for not trust the profession of media relationist. The questionnaire was applied in the range 1 to 20 March 2014. The sampling was non-probabilistic one, the only criterion for selection of respondents being the status of journalist. The questionnaire answered 50 journalists from central and local press. In terms of the positions held by the respondents, the sample is as follows: 12% are director, 24% have editor function, 14% are editors and 34% are reporters.

Positioning and role of public relations in large Belgian organizations

NARCIS (Netherlands)

Gorp, B. van; Pauwels, L.M.A.

2007-01-01

This paper studies the position and role of public relations in the hierarchical structure of Belgian organizations of at least 50 employees. Empirical data was collected from a web survey (n = 750) to find out to what extent principles of excellence in public relations are applied in Belgium. The

48 CFR 2131.205-1 - Public relations and advertising costs.

Science.gov (United States)

2010-10-01

... 48 Federal Acquisition Regulations System 6 2010-10-01 2010-10-01 true Public relations and... REQUIREMENTS CONTRACT COST PRINCIPLES AND PROCEDURES Contracts With Commercial Organizations 2131.205-1 Public relations and advertising costs. The provisions of FAR 31.205-1 shall be modified to include the following...

The Ambivalent Relations between Bureaucracy and Public Innovation:

DEFF Research Database (Denmark)

Schultz Larsen, Troels

2015-01-01

Building on a growing body of literature on public innovation and the rediscovery of bureaucracy, this article explores the relations between innovation and bureaucracy. A framework for studying innovation in a bureaucratic context is developed and its relevance assessed through a case study...... of the successful implementation but failed diffusion of an innovation project. The case study demonstrates how a bureaucratic context represents not only barriers to innovation but also a number of complex drivers. The outline of these ambivalent relations is used to tease out the Janus face of the new spirit...... of innovation in public administration....

Branding your medical practice with effective public relations.

Science.gov (United States)

Trent, Nancy

2009-01-01

Whether you think of it as your image, your standing in the community, or your reputation, your medical practice is also a brand. While many organizations, companies, products, and services are known for specific attributes that make them stand out from competitors, most use a combination of marketing disciplines to communicate who and what they are to their customers, consumers, and patients. Public relations is often considered the most powerful, cost-effective, and efficacious of the marketing disciplines, surpassing advertising, promotion, and direct mail in molding and developing brands. Your practice can benefit from a well-crafted branding public relations program.

Public Relations in the State Institutions from Galati

Directory of Open Access Journals (Sweden)

Daniela Aurelia Tanase Popa

2016-06-01

Full Text Available The paper aims at identifying and analyzing specific public relations activities in various state institutions from Galati in order to shape a PR typological profile in this geographic area. From the methodological point of view, the paper is based on in-depth interview technique for data collection and content analysis as a method of interpretation. The purpose of this qualitative study is to investigate the professional activity of the specialist in public relations in state institutions in Galati and achieving it was made possible through a structured interview guide on three indicators: professional environment, typological profile, professional responsibility.

Website Policies / Important Links | Data Explorer

Science.gov (United States)

Website Policies / Important Links Javascript Not Enabled OSTI Security Website Policies and Important ) Publication Date (oldest first) Close Clear All Find DOE Data Explorer Website Policies / Important Links Science | Office of Scientific and Technical Information Website Policies / Important Links * Site Map

Australian Public Relations: Status at the Turn of the 21st Century.

Science.gov (United States)

Singh, Raveena; Smyth, Rosaleen

2000-01-01

Notes how over the last two decades the Public Relations Institute of Australia together with its strategic alliances have made many changes, structurally, strategically, and academically towards the professional growth of public relations. Discusses the views of the Public Relations Institute of Australia and offers a snapshot of two surveys on…

U.S. Public Relations from an International Perspective: Curricular Issues and Objectives.

Science.gov (United States)

Pratt, Cornelius B.; Ogbondah, Chris W.

This paper establishes a rationale for international public relations courses in the curricula of university public relations education in the U.S. and outlines the content of such courses. Disagreements between practitioners and educators on a blueprint for public relations education are documented. Developments pointing to a crucial need for…

Using "The West Wing" for Problem-Based Learning in Public Relations Courses

Science.gov (United States)

Smudde, Peter M.; Luecke, John R.

2005-01-01

Integrating "The West Wing" in public relations courses can effectively dramatize the concrete and abstract dimensions of public relations. In turn, students see public relations in action (albeit fictionally so) and learn much about it through structured lessons. From individual writing assignments about situations in "The West Wing," to the…

The Impact of IMC on Advertising and Public Relations Education.

Science.gov (United States)

Griffin, W. Glenn; Pasadeos, Yorgo

1998-01-01

Surveys advertising and public relations faculty members with regard to IMC (Integrated Marketing Communications) and its impact on current curricula. Finds (1) areas of discontent with current course curricula; (2) evidence of "separate agendas" between advertising and public relations educators on this issue; and (3) evidence of a generation gap…

Don't Shoot the Messenger: Public Relations for Law Enforcement

Science.gov (United States)

Baxter, David S.

2013-01-01

This communication project provides an overview of public relations as seen through the communication arts. It is specifically focused to give law enforcement officers a general review of the practice of public relations, communication basics, and an understanding of the media. This course also provides the facilitator with multiple tools for…

The development of public relations at the Dukovany nuclear power plant

International Nuclear Information System (INIS)

Rerucha, F.; Urbasek, R.

2000-01-01

The article describes the development of mutual relations between the Dukovany NPP and the public and institutions within the region and presents evaluation of the current status and topical tasks for the benefit of a further progress in such relations. The importance is stressed of the role of the communication process, preparation and purposefulness of the forms and methods in implementing the communication policy by the NPP's Public Relations department towards individual target groups of the public. (author)

Public Relations as "Practice": Applying the Theory of Alasdair MacIntyre.

Science.gov (United States)

Leeper, Roy V.; Leeper, Kathie A.

2001-01-01

Considers how public relation's search for a unifying theory may be fulfilled through application of Alasdair MacIntyre's concept of a "practice," a very specific and value-laden concept. Explores what it would mean to be a public relations practice in MacIntyre's concept of the term and argues that such an approach to public relations…

Developing a Behavioral Paradigm for the Performance of Public Relations.

Science.gov (United States)

Sharpe, Melvin L.

2000-01-01

Provides and supports a definition of public relations as behavior with a mode explaining the difficulty of achieving each behavior and the cost to organizations when the behavior is not achieved. Draws from the literature on ethics, rhetorical theory, public relations management, case studies, and from observation and experience to support this…

Marketing and Public Relations in ARL Libraries. SPEC Kit 240.

Science.gov (United States)

Smykla, Evelyn Ortiz, Comp.

1999-01-01

This survey was conducted to delineate the growing relationship between marketing and public relations and library funding by identifying: (1) the extent to which North American research libraries have developed organized programs in the areas of marketing and public relations; (2) who holds positions in these areas; and (3) the impact these…

Media and public relation. Part of emergency planning

International Nuclear Information System (INIS)

Jurkovic, I.A.; Debrecin, N.; Feretic, D.; Skanata, D.

2000-01-01

In the event of an emergency, media relation should be considered as one of the most important functions in emergency management. Individuals should be trained to be able to provide factual information to the media and the citizens during nuclear emergencies. Media can be also acquainted with the scope, ways and means of providing information related to nuclear emergencies during the predefined and regular media training or workshops, or as a part of regular training routine of involved organizations and institutions. This paper is through various approaches trying to present one of the possible ways that media and public relation can be treated during the emergencies and inside the developed emergency plans and procedures. It also represents an idea, based on the authors' experience, on a way in which things can be organized in the Croatian Technical Support Center when it comes to the media/public relation issue. (author)

Power station design and public relations - association with the citizen

International Nuclear Information System (INIS)

Eiteneyer, H.

1977-01-01

The series of questions concerning public relations, connected with the realization of power plant construction projects will be discussed before the background of the public requirement of electricity supply corporations. It will be explained that public relation cannot be seen as an instrument, having the purpose to inform about 'good or bad' of power plant designs and construction intentions. PR is more a constitutive element of economy policy. Transparent, clear information of the citizen about power plant projects, and power plant related procedures should be their targets. This signifies a distance from just technical presentation. PR must develop in the direction to active corporational strategy, taking psychological- and social psychological influences into consideration. Statements will be made in regard to the dialogue between power plant advocates and power plant opponents. The special responsibility of the public electricity supply corporations for an always sufficient, safe and economical supply to the consumer, will be pointed out. Better information of the public in this regard is a necessary requirement. (orig.) [de

Drugs + HIV, Learn the Link

Medline Plus

Full Text Available ... for young people, parents and teachers, and the media with links to our latest research findings and news updates. Read on to Learn the Link between ... to this site at: http://www.drugabuse.gov/news-events/public-education-projects/learn-link-drugs-hiv . ... Social Media Send the message to young people and to ...

Pemanfaatan Social Media oleh Praktisi Public Relations di Yogyakarta

OpenAIRE

Pienrasmi, Hanindyalaila

2017-01-01

Social media has changes the way public relations practitioners in doing their jobs related to communicate with the public how to communicate both individually and at the corporate level. Social media become a challenge for practitioners to improve their technical and managerial abilities as a professional to deak with the development of new technology. Practitioners continue to know more about social media in order to optimize utilization and help the company to establish a better relationsh...

Tracking Master of Public Health graduates: Linking higher ...

African Journals Online (AJOL)

Background. Master of Public Health (MPH) students come from a wide range of health professional backgrounds. Graduate programmes in public health should equip alumni with knowledge and skills to analyse and integrate health research findings, and have a practical approach to current public health issues. In South ...

Thesaurus maintenance, alignment and publication as linked data: the AGROVOC use case

OpenAIRE

Caracciolo, Caterina; Stellato, Armando; Rajbahndari, Sachit; Morshed, Ahsan; Johannsen, Gudrun; Jaques, Yves; Keizer, Johannes

2012-01-01

The AGROVOC multilingual thesaurus maintained by the Food and Agriculture Organisation (FAO) of the United Nations is now published as linked data. In order to reach this goal AGROVOC was expressed in Simple Knowledge Organisation System (SKOS) and its concepts provided with dereferenceable URIs. AGROVOC is now aligned with ten other multilingual Knowledge Organisation Systems (KOS) related to agriculture, using the SKOS properties exact match and close match. Alignments were a...

Managing coopetition through horizontal supply chain relations : Linking dyadic and network levels of analysis

NARCIS (Netherlands)

Wilhelm, Miriam M.

2011-01-01

A growing research stream has expanded the level of analysis beyond single buyer-supplier relations to the network, including supplier-supplier relations. These supplier-supplier relations may constitute a missing link between the traditional analysis of the dyadic and the network level of analysis

Managing coopetition through horizontal supply chain relations : Linking dyadic and network levels of analysis

NARCIS (Netherlands)

Wilhelm, Miriam M.

A growing research stream has expanded the level of analysis beyond single buyer-supplier relations to the network, including supplier-supplier relations. These supplier-supplier relations may constitute a missing link between the traditional analysis of the dyadic and the network level of analysis

The Nature of Conflict in Firm-Client Relations: A Content Analysis of "Public Relations Journal," 1980-89.

Science.gov (United States)

Bourland, Pamela G.

1993-01-01

Finds that key issues recurring in articles regarding public relations firm-client relations were concerns over knowing each other's businesses, contributing to a consistent communication flow, finances, and "chemistry." Finds that conflict issues for public relations firms parallel those for advertising firms as reported in the advertising agency…

A Comparative Analysis of Internal Communication and Public Relations Audits. State of the Art.

Science.gov (United States)

Dozier, David M.; Hellweg, Susan A.

A review of current literature regarding the state of the art in the conduct of internal communication and public relations audits by public relations practitioners reveals that these two related measurement activities are of considerable importance to the practice of public relations. Public relations audits are concerned with exploratory…

Sustainability reporting in public sector organisations: Exploring the relation between the reporting process and organisational change management for sustainability.

Science.gov (United States)

Domingues, Ana Rita; Lozano, Rodrigo; Ceulemans, Kim; Ramos, Tomás B

2017-05-01

Sustainability Reporting has become a key element in different organisations. Although there have been a number of academic publications discussing the adoption of sustainability reports in the public sector, their numbers have been quite low when compared to those focussing on corporate reports. Additionally, there has been little research on the link between sustainability reporting in Public Sector Organisations (PSOs) and Organisational Change Management for Sustainability (OCMS). This paper focuses on the contribution of sustainability reporting to OCMS. A survey was sent to all PSOs that have published at least one sustainability report based on the GRI guidelines. The study provides a critical analysis of the relation between sustainability reporting and OCMS in PSOs, including the drivers for reporting, the impacts on organisation change management, and the role of stakeholders in the process. Despite still lagging in sustainability reporting journey, PSOs are starting to use sustainability reporting as a communication tool, and this could drive organisational changes for sustainability. Copyright © 2017 Elsevier Ltd. All rights reserved.

Peer relations, adolescent behavior, and public health research and practice.

Science.gov (United States)

Crosnoe, Robert; McNeely, Clea

2008-01-01

Peer relations are central to adolescent life and, therefore, are crucial to understanding adolescents' engagement in various behaviors. In recent years, public health research has increasingly devoted attention to the implications of peer relations for the kinds of adolescent behaviors that have a direct impact on health. This article advocates for a continuation of this trend. With this aim, we highlight key themes in the rich literature on the general developmental significance of adolescent-peer relations, provide an overview of how these themes have been incorporated into public health research and practice, and suggest future avenues for peer-focused public health research that can inform adolescent health promotion in the United States.

The Cow in the Room: Public Knowledge of the Links Between Dietary Choices and Health and Environmental Impacts

Directory of Open Access Journals (Sweden)

Andrew W Joyce

2008-01-01

Full Text Available Issue Addressed: This paper describes results of a survey comparing people’s knowledge of health and environmental impacts of dietary choices. Dietary choice is one of the key ways in which individuals can reduce their environmental impact in relation to water use and greenhouse gas emissions but this may not be widely known amongst the public due to limited press coverage.Methods: A street intercept survey was conducted asking open ended questions on how people can help the environment, maintain or improve health and basic demographics. The sample size was 107 with a refusal rate of 51%.Results: Only 3.2% of the sample made a link between dietary choice and environmental impact whereas 85.6% of the sample referred to dietary choice in relation to personal health. Transport options and keeping active were popular responses to both health and environmental categories.Conclusions: It seems that very few people are aware that the livestock sector is the second largest contributor to equivalent greenhouse gas emissions and one of the largest users of fresh water. Reduction in red meat consumption could have both important positive health and environmental impacts.

Linked data management

CERN Document Server

Hose, Katja; Schenkel, Ralf

2014-01-01

Linked Data Management presents techniques for querying and managing Linked Data that is available on today’s Web. The book shows how the abundance of Linked Data can serve as fertile ground for research and commercial applications. The text focuses on aspects of managing large-scale collections of Linked Data. It offers a detailed introduction to Linked Data and related standards, including the main principles distinguishing Linked Data from standard database technology. Chapters also describe how to generate links between datasets and explain the overall architecture of data integration systems based on Linked Data. A large part of the text is devoted to query processing in different setups. After presenting methods to publish relational data as Linked Data and efficient centralized processing, the book explores lookup-based, distributed, and parallel solutions. It then addresses advanced topics, such as reasoning, and discusses work related to read-write Linked Data for system interoperation. Desp...

Priorities in public relations research: An international Delphi study

OpenAIRE

Watson, Tom

2008-01-01

A Delphi study on the priorities for public relations research, conducted in 2007 amongst\\ud academics, practitioners and senior executives of professional and industry bodies in five\\ud continents, has ranked the ten most important topics for research and proposed the associated\\ud research questions. This is the first completed Delphi study into public relations research since\\ud Synnott and McKie (1997) which was itself a development of earlier studies of this type by\\ud McElreath (1980, 1...

Why should we publish Linked Data?

Science.gov (United States)

Blower, Jon; Riechert, Maik; Koubarakis, Manolis; Pace, Nino

2016-04-01

We use the Web every day to access information from all kinds of different sources. But the complexity and diversity of scientific data mean that discovering accessing and interpreting data remains a large challenge to researchers, decision-makers and other users. Different sources of useful information on data, algorithms, instruments and publications are scattered around the Web. How can we link all these things together to help users to better understand and exploit earth science data? How can we combine scientific data with other relevant data sources, when standards for describing and sharing data vary so widely between communities? "Linked Data" is a term that describes a set of standards and "best practices" for sharing data on the Web (http://www.w3.org/standards/semanticweb/data). These principles can be summarised as follows: 1. Create unique and persistent identifiers for the important "things" in a community (e.g. datasets, publications, algorithms, instruments). 2. Allow users to "look up" these identifiers on the web to find out more information about them. 3. Make this information machine-readable in a community-neutral format (such as RDF, Resource Description Framework). 4. Within this information, embed links to other things and concepts and say how these are related. 5. Optionally, provide web service interfaces to allow the user to perform sophisticated queries over this information (using a language such as SPARQL). The promise of Linked Data is that, through these techniques, data will be more discoverable, more comprehensible and more usable by different communities, not just the community that produced the data. As a result, many data providers (particularly public-sector institutions) are now publishing data in this way. However, this area is still in its infancy in terms of real-world applications. Data users need guidance and tools to help them use Linked Data. Data providers need reassurance that the investments they are making in

An ecological public health approach to understanding the relationships between sustainable urban environments, public health and social equity.

Science.gov (United States)

Bentley, Michael

2014-09-01

The environmental determinants of public health and social equity present many challenges to a sustainable urbanism-climate change, water shortages and oil dependency to name a few. There are many pathways from urban environments to human health. Numerous links have been described but some underlying mechanisms behind these relationships are less understood. Combining theory and methods is a way of understanding and explaining how the underlying structures of urban environments relate to public health and social equity. This paper proposes a model for an ecological public health, which can be used to explore these relationships. Four principles of an ecological public health-conviviality, equity, sustainability and global responsibility-are used to derive theoretical concepts that can inform ecological public health thinking, which, among other things, provides a way of exploring the underlying mechanisms that link urban environments to public health and social equity. Theories of more-than-human agency inform ways of living together (conviviality) in urban areas. Political ecology links the equity concerns about environmental and social justice. Resilience thinking offers a better way of coming to grips with sustainability. Integrating ecological ethics into public health considers the global consequences of local urban living and thus attends to global responsibility. This way of looking at the relationships between urban environments, public health and social equity answers the call to craft an ecological public health for the twenty-first century by re-imagining public health in a way that acknowledges humans as part of the ecosystem, not separate from it, though not central to it. © The Author (2013). Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

Konstruksi Prinsip Kinerja Public Relations Dalam Pandangan Syariat Islam

Directory of Open Access Journals (Sweden)

Mubarok Mubarok

2016-07-01

Full Text Available PR performance principle formulated as part of the management functions to achieve the objectives of an organization. Likewise with the influence of religious scriptures embraced by every individual involved in the communication process. One scripture that the reference human life is the Qur'an as a way of life of Muslims. Related to the practice and science of public relations it is interesting to look at dikontruksi how Islamic law principle of PR performance. The scales of the Shari'a as an integral part of the life of a Muslim will guide how he practice the principles of PR performance. Institutions are trying to get support through activities that can provoke support from the public without coercion or through a stage of conflict. Arthur W. Page mentions a number of principles that can be used in practice and as a philosophical PR in maintaining relations with the public institutions.

Linking public health nursing competencies and service-learning in a global setting.

Science.gov (United States)

Brown, Cynthia L

2017-09-01

Nurse educators in baccalaureate programs are charged with addressing student competence in public health nursing practice. These educators are also responsible for creating nursing student opportunities for civic engagement and development of critical thinking skills. The IOM report (2010) on the Future of Nursing emphasizes the nurse educator's role in promoting collaborative partnerships that incorporate interdisciplinary and intraprofessional efforts to promote health. The purpose of this article is to describe an innovative approach to address public health nursing competencies and to improve the health and well-being of indigenous populations in a global setting through promotion of collaboration and service- learning principles. As part of a hybrid elective course, baccalaureate nursing students from various nursing tracks participated in a 2 week immersion experience in Belize that included preimmersion preparation. These students were to collaborate among themselves and with Belizean communities to address identified health knowledge deficits and health-related needs for school-aged children and adult populations. Students successfully collaborated in order to meet health-related needs and to engage in health promotion activities in the Toledo district of Belize. They also gained practice in developing public health nursing competencies for entry-level nursing practice. Implementation of service-learning principles provided students with opportunities for civic engagement and self-reflection. Some challenges existed from the students', faculty, and global community's perspectives. Lack of culturally appropriate and country specific health education materials was difficult for students and the community. Faculty encountered challenges in communicating and collaborating with the Belizean partners. Commonalities exist between entry-level public health nursing competencies and service-learning principles. Using service-learning principles in the development of

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Public participation in energy-related decision making: workshop proceedings

International Nuclear Information System (INIS)

1977-01-01

This document contains edited transcripts of presentations and discussion at plenary sessions of a workshop on Public Participation in Energy Related Decision Making sponsored by the National Science Foundation and held at The MITRE Corporation in McLean, Virginia, on September 21 and 22, 1976. The Emergency Core Cooling System rulemaking, the consideration of Energy Parks in Pennsylvania, and the Seabrook, New Hampshire Nuclear Station decisions are summarized, and the process of public participation in each decision is analyzed by actual participants in the respective cases. Also summarized are the North Anna decision, the Sears Island decision, and the Big Rock Point decision. The conclusions and recommendations from working group discussions on the role and process of public participation are presented. An overall summary is provided, along with the final report of the National Academy of Public Administration Panel which was convened to assist in the design and conduct of the workshop. A companion volume to these proceedings, Public Participation in Energy Related Decision Making: Six Case Studies, M76-53, was distributed to participants prior to the workshop and includes complete case studies of the above six decisions

Soil and public health: invisible bridges

Science.gov (United States)

Pachepsky, Yakov

2017-04-01

Public health institutions, as ancient as civilizations itself, are intrinsically connected with soils. The massive body of the empirical knowledge about this connection has been accumulated. Recently unraveling the underlying mechanisms of this link has begun, and many of them appear to have the microbiological origin. The impressive progress in understanding the nexus between soil and health has been achieved by experimentation with preserved soil microbial systems functioning along with the metagenomic characterization. The objective of this work is to present an overview of some recent onsets. In the food safety arena, survival of human pathogens in soils has been related to the degree of soil eutrophication and/or related structure of soil microbial communities. Soil microbial systems affect the affinity of plants to internalizing pathogenic organisms. Pharmaceutical arsenals benefit from using field soil environment for developing antibiotics. Enzyme production by soil bacteria is used as the signal source for drug activation. Sanitary functions of sols are dependent on soil microbial system workings. The healthy living can be enhanced by the human immune system training received from direct contact with soils. The hygiene hypothesis considers the microbial input due to exposure to soil as the essential ecosystem service. The invisible links between soil and public health result in large-scale consequences. Examples of concurrent degradation of soil and public health are worth scrutinizing. Public health records can provide valuable sources of 'soil-public health' interactions. It may be worthwhile to examine current assessments of soil health from the public health standpoint. Soil management can be an efficient instrument of public health control.

The Role of Government Public Relations As Facilitators Communication in Bureau of Public Relation at South Kalimantan Province

Directory of Open Access Journals (Sweden)

Belinda Devi Larasati Siswanto

2016-07-01

Full Text Available As the windows of information, communication facilitator role in Government Public Relation (GPR serve as all-in-and-out of information from or to publics. For that, this research be held to find about the communication facilitator role on GPR of South Kalimantan Provincial Government. This research intends to knowing communication facilitator role to provide information to people and otherwise. This research uses qualitative approach with descriptive case study method, the data collection through observation and depth interview with informants purposively selection. The research result showing the communication facilitator role in GPR Bureau is not optimal, caused by unavailable information who can be accessed by the public or the otherwise. Government Information which should can be accessed at government official website or at the social media not be optimized by the GPR Bureau well as the Main Information Management and Documentation Officer (IMDO whose role is held by the GPR Bureau of the information that should be accessible through the website, is not available. This contrasts with some Local Work Unit function only a Subsidiary IMDO, but they were ready to provide information to the public through a website managed

Analytical and critical thinking skills in public relations

Directory of Open Access Journals (Sweden)

Dalibor Jakus

2014-12-01

Full Text Available This article presents more or less independent reasons why analytical and critical thinking skills should be essential part of public relations. Generally, it is considered that the analytical and critical thinking skills are part of public relations, as well as creative thinking, but they should be considered separately and given the codes of ethics of the profession used as initial criteria. For the purpose of the study, in this article is presented the result of the survey in which determine importance of using analytical and critical thinking skills in the implementation of PR projects. The second aim in the survey was to identify the target audience and how they react to the placed information.

Not the time or the place: the missing spatio-temporal link in publicly available genetic data.

Science.gov (United States)

Pope, Lisa C; Liggins, Libby; Keyse, Jude; Carvalho, Silvia B; Riginos, Cynthia

2015-08-01

Genetic data are being generated at unprecedented rates. Policies of many journals, institutions and funding bodies aim to ensure that these data are publicly archived so that published results are reproducible. Additionally, publicly archived data can be 'repurposed' to address new questions in the future. In 2011, along with other leading journals in ecology and evolution, Molecular Ecology implemented mandatory public data archiving (the Joint Data Archiving Policy). To evaluate the effect of this policy, we assessed the genetic, spatial and temporal data archived for 419 data sets from 289 articles in Molecular Ecology from 2009 to 2013. We then determined whether archived data could be used to reproduce analyses as presented in the manuscript. We found that the journal's mandatory archiving policy has had a substantial positive impact, increasing genetic data archiving from 49 (pre-2011) to 98% (2011-present). However, 31% of publicly archived genetic data sets could not be recreated based on information supplied in either the manuscript or public archives, with incomplete data or inconsistent codes linking genetic data and metadata as the primary reasons. While the majority of articles did provide some geographic information, 40% did not provide this information as geographic coordinates. Furthermore, a large proportion of articles did not contain any information regarding date of sampling (40%). Although the inclusion of spatio-temporal data does require an increase in effort, we argue that the enduring value of publicly accessible genetic data to the molecular ecology field is greatly compromised when such metadata are not archived alongside genetic data. © 2015 John Wiley & Sons Ltd.

The Influence of Marketing Public Relation and Service Quality on Corporate Image Through Public Opinion: Studies at Mandiri Bank

OpenAIRE

Suciyati, Vera

2013-01-01

This research aims to analyze the influence of marketing public relation and service quality at Bank Mandiri on corporate image through public. Convenience sampling method has been selected in order to obtain the data in this study. The analysis method that used was the path analysis. The research result had shown that: marketing public relation and service quality have significant influence simultaneously and partially on public opinion on the first structure equation. The second structure e...

Toward More Emphasis in International Public Relations Research and Education: A USA Perspective.

Science.gov (United States)

Neff, Bonita Dostal

International public relations continues to be a rare experience in most public relations curriculums, but courses are found in journalism and business. The emphasis, however, is slightly different. Business departments emphasize international economic principles to be supported by public relations, whereas journalism stresses issues management…

What a public-relations-model regarding radioactive waste implicates

Energy Technology Data Exchange (ETDEWEB)

Ohnishi, Teruaki [CRC Research Institute, Inc., Tokyo (Japan)]|[Energy Research Center Wakasa Bay, Fukui (Japan)

1996-12-31

The behavior of public attitude to radioactive waste with time was investigated by using a mathematical model which was developed for estimating the extent of attitude change, being based on the assumption that the change of public attitude to a certain subject is caused by the information environment mainly formed by the newsmedia. Investigations were also made on the extent the public relations activity can contribute to the change of public opinion for the radioactive waste, and on the method of assortment and execution of various types of activity which brings the maximum change of attitude under a given condition of budget.

Link to paper

Data.gov (United States)

U.S. Environmental Protection Agency — Link to the paper. This dataset is associated with the following publication: Naile, J., A.W. Garrison, J. Avants, and J. Washington. Isomers/enantiomers of...

The Role of Public Relations as A Management Function in Higher Education

OpenAIRE

Anggreni Putri

2018-01-01

Nowadays, public relations in higher education institution become an integral part of the management team. It must contribute to achieve organizational goals and demonstrate an organizational accountability identified by measurable result. Placement public relations at certain positions in management has consequences in the process of implementation of the public relations function. It happened because the management, workflow and hierarchy greatly affects work patterns as well as patterns of...

Tuvan-Mongolian relations and links under the People’s Republic of Tuva

Directory of Open Access Journals (Sweden)

Lubov K. Hertek

2016-09-01

Full Text Available The article examines the links and relations between Tuva and Mongolia during the two decades of People’s Republic of Tuva (1921-1944. Although some aspects of these relations have been studied by a number of Russian, Mongolian and Chinese scholars, they have so far failed to outline their general tendencies. In this article, we aim to study the Tuvan-Mongolian relations in the PRT period in the light of new archival materials, which will help us trace the main stages of their development and characterize the specific features of each stage. The first stage (1921-1925 opens with the establishment of Tuvan statehood and its non-recognition by Mongolia. Tuvan lamas and noyons retained their links to the highest-profile Mongolian clergy and the rulers of Mongolian aimags in the borderlands. The second stage (1926–1929 begins with the changes in leadership of both states, which led to PRT being officially recognized by the Mongolian People’s Republic. The recognition was followed by signing a Treaty of Friendship between the two states and the restoration of cultural links, given that traditional culture and the Mongolian written language still prevailed in Tuva. We have reconstructed a full list of Tuvan diplomatic envoys in Mongolia and Mongolian envoys in Tuva. The third stage (1930–1944 was marked by the victory of the political left in both Tuva and Mongolia. The new leaders of both states had been educated in Moscow, in Communist University of the Toilers of the East. This helped establish what was deemed ‘truly revolutionary mutual relations’ and build up an interparty network. Indirectly, it also helped enhance economic, trade and cultural links. Our study was based, among other sources, on archival documents from the State Archive of the Republic of Tuva, the research archive of Tuva Institute for Humanities and Applied Socioeconomic Studies, and some published sources from the Mongolian Ministry of Foreign Affairs’ archive

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Full Text Available ... site. Please link these banners back to this site at: http://www.drugabuse.gov/news-events/public-education-projects/learn-link-drugs-hiv . 120x90 460x80 486x60 Social Media Send the message to young people and to ...

Marketingová strategie nové televizní stanice Public

OpenAIRE

Cejhonová, Markéta

2009-01-01

Main topic of this dissertation is The Marketing Strategy of television station called Public and its impact. The practical part of this dissertation links theoretical background with the specific attributes of the TV station. Next is the Public Relation Research and its implications. The dissertation is closed with SWOT Analysis of this TV Station.

At the Fundraising Core: Strategic Public Relations in Fundraising Practice. CASE White Paper

Science.gov (United States)

Satchwell, Carol M.

2010-01-01

This white paper reports on a study exploring the views of chief fundraising executives at private colleges and universities about the relationship between public relations and fundraising. The research focused on how fundraising executives define public relations and use public relations tactics and strategies within their institutions'…

The Approach Of The Sports Press To Public Relations Activities in Turkey

OpenAIRE

OKAY, Aydemir

2007-01-01

Journalism and public relations are professional fields very close to each other. Despite some evidences regarding the usefulness of public relations supports on news work, a number of studies have described the perceptions of public relations practitioners and journalists as sometimes adversarial,  cooperative, or a love-hate relationship, and mostly skeptical toward each other. Most studies confirm that practitioners try to influence the news process and journalists try to defend against un...

48 CFR 1631.205-70 - FEHBP public relations and advertising costs.

Science.gov (United States)

2010-10-01

... 48 Federal Acquisition Regulations System 6 2010-10-01 2010-10-01 true FEHBP public relations and... COST PRINCIPLES AND PROCEDURES Contracts With Commercial Organizations 1631.205-70 FEHBP public relations and advertising costs. (a) The cost of media messages that are directed at advising current FEHBP...

Journalists' and Public Relations Practitioners' News Values: Perceptions and Cross-Perceptions.

Science.gov (United States)

Sallot, Lynne M.; Steinfatt, Thomas M.; Salwen, Michael B.

1998-01-01

Contributes to research on the relationship between journalism and public relations by surveying journalists and public relations practitioners. Shows that the two groups share generally similar news values, but that journalists were largely unaware of this similarity. Finds that practitioners, expecting contributions of social good by public…

Outline for an Online Public Relations Program

Science.gov (United States)

Schmidt, Janet

1978-01-01

Proven public relations strategies for winning management support for information programs and services are discussed, including seeking a higher level of visibility for the library/information center, implementing a current awareness program, and starting an orientation program for new employees. A questionnaire for obtaining user feedback and…

Linking ecosystem characteristics to final ecosystem services for public policy

Science.gov (United States)

Wong, Christina P; Jiang, Bo; Kinzig, Ann P; Lee, Kai N; Ouyang, Zhiyun

2015-01-01

Governments worldwide are recognising ecosystem services as an approach to address sustainability challenges. Decision-makers need credible and legitimate measurements of ecosystem services to evaluate decisions for trade-offs to make wise choices. Managers lack these measurements because of a data gap linking ecosystem characteristics to final ecosystem services. The dominant method to address the data gap is benefit transfer using ecological data from one location to estimate ecosystem services at other locations with similar land cover. However, benefit transfer is only valid once the data gap is adequately resolved. Disciplinary frames separating ecology from economics and policy have resulted in confusion on concepts and methods preventing progress on the data gap. In this study, we present a 10-step approach to unify concepts, methods and data from the disparate disciplines to offer guidance on overcoming the data gap. We suggest: (1) estimate ecosystem characteristics using biophysical models, (2) identify final ecosystem services using endpoints and (3) connect them using ecological production functions to quantify biophysical trade-offs. The guidance is strategic for public policy because analysts need to be: (1) realistic when setting priorities, (2) attentive to timelines to acquire relevant data, given resources and (3) responsive to the needs of decision-makers. PMID:25394857

Do Public Relations and Journalism’s Converging Roles Affect How They Perceive Each Other?

DEFF Research Database (Denmark)

Valentini, Chiara

2014-01-01

Media relations is historically a core activity qualifying public relations from other communication-related professions and is widely practiced in many organizations. Despite the increasing use of digital media to directly communicate with publics, journalists are still key stakeholders...... for organizations. Also communications by organizations have become more and more mediatized and at the same time more and more journalists are switching to a public relations career. Yet, if more journalists are becoming public relations practitioners and more public relations practitioners are adopting...... journalistic working practices, does this change the way these communicators perceive themselves and the other profession? The aim of this study is to provide some insights from a southern, Latin country, Italy, on how Italian public relations practitioners and journalists perceive their and the other...

ANALYSIS OF PUBLIC RELATIONS IN CASE STUDY OF FINNISH COMPANY IN FINNISH-CHINESE BUSINESS

OpenAIRE

Zhang, Kun

2014-01-01

Public Relations (PR) is the way organizations, companies and individuals communicate with the public. PR specialists communicated with the target au diences through media with a purpose to create a positive image and a strong relationship with the audiences. The purpose of this thesis is to study how important are Public relations in international business and how public relations did help to improve the case company’s business. In some cases public relations could mean the difference ...

OPTIMALISASI FUNGSI HUMAS PEMERINTAH THE OPTIMIZATION OF GOVERNMENT PUBLIC RELATIONS FUNCTION

OpenAIRE

Anwar Sani

2014-01-01

Abstract, world democratization forces many organizations including the government in this case, of all types in many regions of the world, to consider giving more attention to the government public relations activities. The role will include contributing to good governance and respect for human rights. That would mean public relations in Indonesia, as elsewhere in Asia, will be involved in the development of public diplomacy. Aware of the problems as well as the demands of optimization and r...

Linking Quality and Spending to Measure Value for People with Serious Illness

Science.gov (United States)

Rodgers, Phillip E.

2018-01-01

Abstract Background: Healthcare payment is rapidly evolving to reward value by measuring and paying for quality and spending performance. Rewarding value for the care of seriously ill patients presents unique challenges. Objective: To evaluate the state of current efforts to measure and reward value for the care of seriously ill patients. Design: We performed a PubMed search of articles related to (1) measures of spending for people with serious illness and (2) linking spending and quality measures and rewarding performance for the care of people with serious illness. We limited our search to U.S.-based studies published in English between January 1, 1960, and March 31, 2017. We supplemented this search by identifying public programs and other known initiatives that linked quality and spending for the seriously ill and extracted key program elements. Results: Our search related to linking spending and quality measures and rewarding performance for the care of people with serious illness yielded 277 articles. We identified three current public programs that currently link measures of quality and spending—or are likely to within the next few years—the Oncology Care Model; the Comprehensive End-Stage Renal Disease Model; and Home Health Value-Based Purchasing. Models that link quality and spending consist of four core components: (1) measuring quality, (2) measuring spending, (3) the payment adjustment model, and (4) the linking/incentive model. We found that current efforts to reward value for seriously ill patients are targeted for specific patient populations, do not broadly encourage the use of palliative care, and have not closely aligned quality and spending measures related to palliative care. Conclusions: We develop recommendations for policymakers and stakeholders about how measures of spending and quality can be balanced in value-based payment programs. PMID:29091529

Models of Public Relations in Bulgaria and Job Satisfaction among Its Practitioners.

Science.gov (United States)

Karadjov, Christopher; Kim, Yungwook; Karavasilev, Lyudmil

2000-01-01

Explores public relations practices and job satisfaction among Bulgarian public relations practitioners. Finds Bulgarian practitioners need a supervisory organization to lead them to a pervasive and strong ethical standard. (NH)

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Drugs + HIV, Learn the Link

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Full Text Available ... News NIDA Notes Podcasts E-Newsletters Public Education Projects Contact the Press Office Meetings & Events Media Guide ... Search Share Print Home » News & Events » Public Education Projects » Learn the Link - Drugs and HIV Learn the ...

Drugs + HIV, Learn the Link

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Full Text Available ... Health Professionals Patients & Families Parents & Educators Children & Teens Search Connect with NIDA : Facebook LinkedIn Twitter YouTube Flickr ... Populations Treatment Trends & Statistics Women and Drugs Publications Search Publications Orderable DrugFacts Research Reports Mind Over Matter ...

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Full Text Available ... at: http://www.drugabuse.gov/news-events/public-education-projects/learn-link-drugs-hiv . 120x90 460x80 486x60 Social Media Send the message to young people and to parents, teachers, and the media about the link between drug ...

The Uniting of a Profession: The History of Public Relations Organizations.

Science.gov (United States)

Schoch, Kathleen S.

A chronological history of major public relations organizations in the United States is presented in this paper. Following an overview of the public relations profession, the paper traces the development of several sporatically formed organizations, starting with the Financial Advertising Association in 1915, and leading to the largest…

Public relations

International Nuclear Information System (INIS)

1998-01-01

The Nuclear Regulatory Authority of the Slovak Republic (NRA SR) laid the foundation of a policy of keeping the public informed about the activities and the safety of nuclear installations in the SR already in its origins by opening the NRA Information Centre. The NRA SR issues the Bulletin on NRA SR for domestic and foreign use, the bilingual Annual report on NRA activities for domestic and foreign public - detailed report for the specialists and a version for the Slovak Republic state authorities. On the occasion of the anniversary of the IAEA a special publication on the IAEA was prepared. Forty-nine contributions on NRA national and foreign activities were trans-missed to the Press Agency of the SR (TASR) over the course of 1997. In the journal Safety of Nuclear Energy the column 'Information' periodically carries the briefs on NRA activities. Four essential articles on NRA mission and responsibility in the are of peaceful uses of atomic energy were published in the Newsletter of the Slovak Information Agency (SIA). Contributions on NRA activities and international co-operation are periodically put out in the 'Slovenske elektrarne' Newsletter, the Slovak Nuclear Society Bulletin. Report on the Safety of NPPs in the Slovak Republic is annually published in the Journal European Nuclear Society - Nuclear Europe Worldscan. Some articles on NRA activities were published in the world information agency NucNet. The NRA issued in 1997 four editions of the internal Bulletin on the NRA's national and foreign activities and personnel. Three press conferences were held and six events were arranged in radio broadcasting in 1997

"In-Awareness" Approach to International Public Relations.

Science.gov (United States)

Zaharna, R. S.

2001-01-01

Presents a three-tiered framework intended to expose hidden cultural assumptions and expectations that plague international public relations. Notes the country profile outlines what may be feasible within a particular country; the cultural profile speaks to what may be effective in that country; and the communication profile delineates…

Bottom-linked innovation

DEFF Research Database (Denmark)

Kristensen, Catharina Juul

2018-01-01

hitherto been paid little explicit attention, namely collaboration between middle managers and employees in innovation processes. In contrast to most studies, middle managers and employees are here both subjects of explicit investigation. The collaboration processes explored in this article are termed...... ‘bottom-linked innovation’. The empirical analysis is based on an in-depth qualitative study of bottom-linked innovation in a public frontline institution in Denmark. By combining research on employee-driven innovation and middle management, the article offers new insights into such collaborative......Employee-driven innovation is gaining ground as a strategy for developing sustainable organisations in the public and private sector. This type of innovation is characterised by active employee participation, and the bottom-up perspective is often emphasised. This article explores an issue that has...

Aplication`s Aspects Of Public Relations By Nonprofit Organizations. Case Study Albania

OpenAIRE

Xhiliola Agaraj(Shehu); Merita Murati; Valbona Gjini

2011-01-01

The traditional public relations manager is usually responsible for maintaining and enhancing the reputation of the organization among key publics. While the principal focus of this effort is on support publics, it is quite clearly recognized that an organization's image has important effects on its own employees, its donors and volunteers, and its clients. The aim of paper is to define application`s aspects of public relations media and tools by nonprofit organizations in Albanian reality. A...

An In-Depth Look at RACE: Creating a Public Relations Plan

Science.gov (United States)

Luttrell, Regina

2013-01-01

This article describes an activity in which students will understand, analyze, and apply the principles learned in the RACE process (research, action, communication, and evaluation). Students should have the ability to identify the four-step public relations planning process and ultimately create a public relations plan. This two-week activity is…

Cross Perceptions: Journalists and Public Relations Practitioners Go Eyeball to Eyeball.

Science.gov (United States)

Belz, Andrew; And Others

Role theory, which posits that people play parts determined to some extent by others' expectations, was used in an investigation of the relationship between public relations practitioners and journalists. Twelve journalists and 14 public relations practitioners were asked to describe both roles in terms of a variety of attributes or…

Review of Selected Dissertations Relevant to the "Journal of School Public Relations"

Science.gov (United States)

Hurtado, DeAnn; McCue, Lesley

2012-01-01

The article provides summaries of doctoral dissertations completed between January 2008 and December 2011 addressing foci of the "Journal of School Public Relations". The five areas are public relations, communication, school and community relations, conflict management, and human resources management. The periodic summaries of these dissertations…

Understanding News Values: Secret to Good Public Relations.

Science.gov (United States)

Oates, Rita Haugh

1981-01-01

Explains the news values that journalists use. Shows English teachers and administrators how they can apply this knowledge of news media to improve public relations between the school and the community. (RL)

Strategi Public Relations Hotel dalam Membentuk Citra Objek Wisata

Directory of Open Access Journals (Sweden)

Poppy Ruliana

2015-01-01

Full Text Available The purpose of this study is to determine the communication strategy of marketing through public relations approach between hotel and community. The model used in this study is a Public Relations strategy planning model of Cutlip, Center & Broom (2009. Method used in this research is descriptive qualitative approach. Data were collected by doing participatory observation, in-depth interviews, documentary studies and triangulation. Data wrere analyzed through the stages of data reduction, data presentation, conclusion and verification. Result shows that the PR strategy planning model proposed by Cutlip, Center & Broom can support this research.

Legal regulation of public relations related to the use of the Internet

Directory of Open Access Journals (Sweden)

О. Ю. Битяк

2015-05-01

Full Text Available Problem setting. Using Internet technologies is essential to the functioning of public institutions and the economy, public policy in conditions of world globalization. Continues to be problematic issue of protecting the rights and interests of individuals and businesses in the Internet. The issue of legal regulation of social relations associated with the use interenet technology is also controversial in terms of academics conceptually – appropriate or not regulation of such relationship, what is the relationship that their essence and that their contents. Recent research and publications analysis. Known for lawyers is to look at the relationship as a product of interaction between people and all kinds and forms relationships arising and function in society is public, aimed at meeting the needs and interests of individuals or their associations. However, the relationship between certain subjects arise and only in such circumstances may use legal mechanisms for the settlement of constitutional, civil, administrative, economic, legal and other relations. In all cases of this relationship is at least two parties, the two entities for the right (law does not matter in which organizational and legal state, they are relative to each other. It is important that they enter into relationships with each other, and these relations can settle right. Participants Internet relationship certainly serve certain organizations and individuals, but they are not identified as personalities. Each participant may make Internet network any information, preferably only that it did not cause harm to others. Unfortunately this is not always the case. On the Internet you can find data relating to individuals, the way is not always true, but set them Distributor virtually impossible. In the Internet greatly increased the number of entities that use of the Internet in various fields - social, economic, political, cultural, religious, gender, etc. In this regard, we can

Uplatnění žen v oboru public relations

OpenAIRE

Bražinová, Michaela

2007-01-01

In many books on marketing communications, public relations are said to be a field dominated by women without giving any evidence or reasons for such a conclusion. This thesis called The Exercise of Women in Public Relations is based on an assumption , that there are some specific and describable manifestations and features concerning communication and estabilishing into and manintaining relationships that predetermine women for succesfull practice within the field, but that the real position...

Public Relations and the Media: An Overview.

Science.gov (United States)

Fork, Donald J.; Wilkens, Henry

Since its origin in the nineteenth century, the growth of the field of public relations has led to the formation of several professional organizations aimed at advancing the condition of the profession. The profession is now prominent in government, corporations, and private firms, with many organizations employing executives whose sole function…

School Public Relations: Personnel Roles and Responsibilities

Science.gov (United States)

Norton, M. Scott

2008-01-01

This article emphasizes the paramount importance of the human resources function in the school system--specifically, in the implementation of an effective school public relations program and in the quality of leadership given by the administrators and the professional and classified staffs. The article submits that school administrators at every…

Reliving emotional personal memories: affective biases linked to personality and sex-related differences.

Science.gov (United States)

Denkova, Ekaterina; Dolcos, Sanda; Dolcos, Florin

2012-06-01

Although available evidence suggests that the emotional valence and recollective properties of autobiographical memories (AMs) may be influenced by personality- and sex-related differences, overall these relationships remain poorly understood. The present study investigated these issues by comparing the effect of general personality traits (extraversion and neuroticism) and specific traits linked to emotion regulation (ER) strategies (reappraisal and suppression) on the retrieval of emotional AMs and on the associated postretrieval emotional states, in men and women. First, extraversion predicted recollection of positive AMs in both men and women, whereas neuroticism predicted the proportion of negative AMs in men and the frequency of rehearsing negative AMs in women. Second, reappraisal predicted positive AMs in men, and suppression predicted negative AMs in women. Third, while reliving of positive memories had an overall indirect effect on postretrieval positive mood through extraversion, reliving of negative AMs had a direct effect on postretrieval negative mood, which was linked to inefficient engagement of suppression in women. Our findings suggest that personality traits associated with positive affect predict recollection of positive AMs and maintenance of a positive mood, whereas personality traits associated with negative affect, along with differential engagement of habitual ER strategies in men and women, predict sex-related differences in the recollection and experiencing of negative AMs. These findings provide insight into the factors that influence affective biases in reliving AMs, and into their possible link to sex-related differences in the susceptibility to affective disorders.

Managing the relational character of public-private partnership contracts

Directory of Open Access Journals (Sweden)

Cvetković Predrag

2015-01-01

Full Text Available A public-private partnership contract has the character of a relational contract. Relational contracts are incomplete agreements governing transactions where the contracting parties have mutually agreed that it is impossible or economically inefficient to contractually define ex ante possible difficulties and contingencies in the contract implementation, nor the difficulties and contingencies underlying the ex post control of contract performance by a third entity (court or arbitration. Considering the methodology of managing relational contracts, it is essential that the theory of relational contracts does not advocate for the establishment of relational contracts as a separate category of contracts, with specifically designated contractual instruments. This theory defines the relational contract as a category which legitimizes 'the relational mode' of a particular contract. The methodology of relational contracts is important for contracts on public-private partnership as it ensures that the contractual relationship is aligned with the changes in the immediate environment where the PPP contract operates. The aforementioned alignment has two aspects. The first one is the ex ante aspect of the alignment which is primarily aimed at preventing the detrimental effect of such alignment to the public partner's interests. Therefore, the intent to prevent such an effect shall be taken into account when defining the criteria for the selection of the most favorable private partner and the best offer. At the same time, it is essential to establish verifiable standards for measuring the private partner performance in the phase of contract implementation. For this goal to be achieved, it is crucial to specify the subject matter of the private partner's obligations, to establish the priority rank of PPP project objectives, to elaborate on the specific requirements governing the eligibility of private partners to participate in the bidding process, to specify

Digital Public Relations: E-Marketing's Big Secret

Science.gov (United States)

Gifford, Janet

2010-01-01

Online programs and courses are established presences in higher education, and so are processes such as online registration. Prospective students routinely turn to the web for information to help them decide on the most appropriate programs for their situation. Digital public relations (digital PR) is rapidly becoming one of the cornerstones of an…

UNIPEDE: session of the public relations study committee

International Nuclear Information System (INIS)

Peter, A.

1987-01-01

The author gives a brief resume of the 8th public relations conference entitled 'Foerderung des Image der Elektrizitaetswirtschaft' (Improving the image of the electric power industry). The discussions were mainly centred on nuclear energy

Implementation of public management of social relations in the face of social changes

Directory of Open Access Journals (Sweden)

Andrii Leonidovych Prokopenko

2013-11-01

Full Text Available The article considers the problems of regulation of social relations in Ukraine, particularly in the economic, political and humanitarian sphere. Based on the analysis of works of Western social theorists, as well as international experience, defines the basic directions of modernization of public management of social relations in the conditions of social changes. Deals with the historical background of review governance model and consider it as a system that creates and develops the potential of self-government of private and public, individual and collective social actors. Highlights the role of the implementation of public management approaches that stimulate engagement of public institutions, individual and organized public services users to develop policy initiatives for better public management of social relations.

Incorporating Global/Multicultural Perspectives in Public Relations Education: An Ethnographic Account.

Science.gov (United States)

Bardhan, Nilanjana

This paper points out that in public relations (PR) the global network approach is fast catching on along with the trend of opening subsidiary offices and entering joint ventures and affiliations with PR agencies in various parts of the world. The paper discusses the need to build theory in the area of international public relations so that…

Research Agendas and Pedagogical Applications: What "Public Relations Review" Tells Us.

Science.gov (United States)

Thomsen, Steven R.

A study explored the research agenda of "Public Relations Review," the oldest scholarly journal in the public relations field. To provide a descriptive and inferential analysis of the content of the journal from 1985 to 1994, four volumes were selected at random (1985, 1987, 1991, and 1993) and all the articles in them were analyzed.…

Malaysian public perception towards nuclear power energy-related issues

Science.gov (United States)

Misnon, Fauzan Amin; Hu, Yeoh Siong; Rahman, Irman Abd.; Yasir, Muhamad Samudi

2017-01-01

Malaysia had considered nuclear energy as an option for future electricity generation during the 9th Malaysia Development Plan. Since 2009, Malaysia had implemented a number of important preparatory steps towards this goal, including the establishment of Nuclear Power Corporation of Malaysia (MNPC) as first Nuclear Energy Programme Implementing Organization (NEPIO) in Malaysia. In light of the establishment of MNPC, the National Nuclear Policy was formulated in 2010 and a new comprehensive nuclear law to replace the existing Atomic Energy Licensing Act (Act 304) is currently in the pipeline. Internationally, public acceptance is generally used to gauge the acceptance of nuclear energy by the public whenever a government decides to engage in nuclear energy. A public survey was conducted in between 14 March 2016 to 10 May 2016 focusing on the Malaysian public acceptance and perception towards the implementation of nuclear energy in Malaysia. The methodology of this research was aim on finding an overview of the general knowledge, public-relation recommendation, perception and acceptance of Malaysian towards the nuclear power development program. The combination of information gathered from this study can be interpreted as an indication of the complexity surrounding the development of nuclear energy and its relationship with the unique background of Malaysian demography. This paper will focus mainly on energy-related section in the survey in comparison with nuclear energy.

Interactive Links between Relational Aggression, Theory of Mind, and Moral Disengagement among Early Adolescents

Science.gov (United States)

Kokkinos, Constantinos M.; Voulgaridou, Ioanna; Mandrali, Marianna; Parousidou, Chrysoula

2016-01-01

The aim of this study was to investigate possible interactive links between theory of mind (ToM), moral disengagement and relational aggression, using a moderated mediation analysis, with gender as a moderator, in a sample of 120 Greek preadolescents. Results indicated that relational aggression was significantly positively associated with moral…

Effects of Public Relations Activities on Customer Satisfaction in the University Libraries

Directory of Open Access Journals (Sweden)

Ayşe Gedikçi, Öndoğan

2013-11-01

Full Text Available Like all organizations in the process of globalization, university libraries also have focused on their customers much more in order to continue their existence and they have diversified their services in order to increase customer satisfaction. Customer satisfaction emerges as a result of integration of many interdependent components. In this study, public relations works, the most important factor affecting the customer satisfaction, are handled and it is tried to determine the effect of public relations works conducted at Selcuk University Central Library on the customer satisfaction. In the study used descriptive methods, data were obtained from all customer groups who came to the Central Library through questionnaire. It was come out that all customer groups who came to the Central Library were satisfied with public relations works related to the library's physical elements and service elements, but they were not content with public relations works conducted out of the organization in order to improve the customer relations. In consequence of the research, it was observed that the variable that customers gives more importance is the physical elements variable ( =3,86. The most intense relationship between variables is between service element with the physical elements (r=0,667, p<0,01 and public relations elements (r=0,642, p<0,0.

Labelled drug-related public expenditure in relation to gross domestic product (GDP) in Europe: a luxury good?

LENUS (Irish Health Repository)

Prieto, Luis

2010-01-01

"Labelled drug-related public expenditure" is the direct expenditure explicitly labelled as related to illicit drugs by the general government of the state. As part of the reporting exercise corresponding to 2005, the European Monitoring Centre for Drugs and Drug Addiction\\'s network of national focal points set up in the 27 European Union (EU) Member States, Norway, and the candidates countries to the EU, were requested to identify labelled drug-related public expenditure, at the country level. This was reported by 10 countries categorised according to the functions of government, amounting to a total of EUR 2.17 billion. Overall, the highest proportion of this total came within the government functions of Health (66%), and Public Order and Safety (POS) (20%). By country, the average share of GDP was 0.023% for Health, and 0.013% for POS. However, these shares varied considerably across countries, ranging from 0.00033% in Slovakia, up to 0.053% of GDP in Ireland in the case of Health, and from 0.003% in Portugal, to 0.02% in the UK, in the case of POS; almost a 161-fold difference between the highest and the lowest countries for Health, and a 6-fold difference for POS. Why do Ireland and the UK spend so much in Health and POS, or Slovakia and Portugal so little, in GDP terms? To respond to this question and to make a comprehensive assessment of drug-related public expenditure across countries, this study compared Health and POS spending and GDP in the 10 reporting countries. Results found suggest GDP to be a major determinant of the Health and POS drug-related public expenditures of a country. Labelled drug-related public expenditure showed a positive association with the GDP across the countries considered: r = 0.81 in the case of Health, and r = 0.91 for POS. The percentage change in Health and POS expenditures due to a one percent increase in GDP (the income elasticity of demand) was estimated to be 1.78% and 1.23% respectively. Being highly income elastic

Education and public outreach of the Pierre Auger Observatory

Energy Technology Data Exchange (ETDEWEB)

Garcia, B.; /Natl. Tech. U., San Rafael; Snow, G.

2005-08-01

The Auger collaboration's broad mission in education, outreach and public relations is coordinated in a separate task. Its goals are to encourage and support a wide range of outreach efforts that link schools and the public with the Auger scientists and the science of cosmic rays, particle physics, and associated technologies. This report focuses on recent activities and future initiatives.

Využití Linked Data pro sdílení dat o smlouvách veřejných institucí

OpenAIRE

Hryzlík, Pavel

2016-01-01

Title: Exploitation of Linked Data for sharing public agreements data Author: Bc. Pavel Hryzlík Department: Department of Software Engineering Supervisor: Doc. Mgr. Martin Nečaský, Ph.D., Department of Software Engineering Abstract: The objective of the thesis is to explore the possibilities of using Linked Data principles for publishing and sharing data on contracts of public institutions and their connections to related data in the public domain (eg. Business and trade register, register of...

Public opinion on age-related degradation in nuclear power plants

International Nuclear Information System (INIS)

Matsuda, Toshihiro

2005-01-01

The first objective of this study is to shed light on the public opinion on age-related degradation at nuclear power plants, namely, on how the general public recognizes or views age-related degradation, which is a safety-related issue and one of the factors contributing to accidents and failures which occur at nuclear power plants. The second objective is to look into the impacts of the accident at Mihama Unit 3, which was caused by a failure to check on the piping wall thickness, on the public opinion on age-related degradation. The first survey was conducted in August 2003, followed by the second survey in October 2004, two months after the accident. The surveys found that the age-related degradation is being perceived by people as one of the risk factors that affect the safety of nuclear power plants. The characteristics of the citizens' perceptions toward age-related degradation in the form of piping cracks are that: (a) many respondents feel uneasy but a relatively few people consider that nuclear operators are technologically capable of coping with this problem; (b) many people believe that radioactivity may be released; and (c) numerous respondents consider that signs of cracks must be thoroughly detected through inspections, while on the other hand, a large percentage of the respondents attribute the accident to improper inspections/maintenance. Based on these results, the government and nuclear operators are expected to give most illuminating explanation on the current situation of and remedial measures against age-related degradation at nuclear power plants. As for the effects of the Mihama-3 accident on the public opinion on age-related degradation, it was revealed that the accident has not so significantly affected the general view for the safety of nuclear power plants, but has newly or strongly aroused people's consciousness of two of the risk factors - improper inspections/maintenance and the age-related degradation of piping. (author)

The Personal Influence Model and "Gao Guanxi" in Taiwan Chinese Public Relations.

Science.gov (United States)

Huang, Yi-Hui

2000-01-01

Attempts to develop a contemporary Chinese philosophy of public relations based on the premises that (1) public relations in China must achieve status and recognition as a legitimate profession; and (2) a sound philosophical cornerstone is essential to achieve professionalism. (NH)

Index of Laser Program publications and related reports, 1983

International Nuclear Information System (INIS)

1984-05-01

This document provides a listing of titles and authors of publications from the LLNL Laser Program during calendar year 1983. It is presented as an aid for researchers in the field who may not otherwise have access to a full listing of laser-related work done at LLNL. The intent is to provide a brief and concise listing. Publications are classified by subject, but cross references are not supplied and those documents which logically fall in more than one category may not appear to be in the obvious location. We recognize that gaining access to the publications may be difficult, and have appended a listing of libraries that have microfiche copies of one or more years of LLNL Laser Program publications

Linking ecosystem characteristics to final ecosystem services for public policy.

Science.gov (United States)

Wong, Christina P; Jiang, Bo; Kinzig, Ann P; Lee, Kai N; Ouyang, Zhiyun

2015-01-01

Governments worldwide are recognising ecosystem services as an approach to address sustainability challenges. Decision-makers need credible and legitimate measurements of ecosystem services to evaluate decisions for trade-offs to make wise choices. Managers lack these measurements because of a data gap linking ecosystem characteristics to final ecosystem services. The dominant method to address the data gap is benefit transfer using ecological data from one location to estimate ecosystem services at other locations with similar land cover. However, benefit transfer is only valid once the data gap is adequately resolved. Disciplinary frames separating ecology from economics and policy have resulted in confusion on concepts and methods preventing progress on the data gap. In this study, we present a 10-step approach to unify concepts, methods and data from the disparate disciplines to offer guidance on overcoming the data gap. We suggest: (1) estimate ecosystem characteristics using biophysical models, (2) identify final ecosystem services using endpoints and (3) connect them using ecological production functions to quantify biophysical trade-offs. The guidance is strategic for public policy because analysts need to be: (1) realistic when setting priorities, (2) attentive to timelines to acquire relevant data, given resources and (3) responsive to the needs of decision-makers. © 2014 The Authors. Ecology Letters published by John Wiley & Sons Ltd and CNRS.

Promoting a Positive Image: Public Relations Strategies for Special Educators.

Science.gov (United States)

Brennan, Kathleen B.; Miller, April D.; Brennan, J. Patrick, II

2000-01-01

A positive public relations campaign specific to special education can stimulate teacher cooperation and principal support, improve community perceptions of special education students, and increase hiring of special education students by local businesses. A monthly calendar of suggested activities and guidelines for starting a public relations…

Area-based initiatives – and their work in bonding, bridging and linking social capital

DEFF Research Database (Denmark)

Agger, Annika; Jensen, Jesper Ole

2015-01-01

In this article, we provide a conceptual and argumentative framework for studying how Area-based Initiatives (ABIs) can facilitate contact between networks in deprived neighbourhoods and external forms of power (linking social capital). These relations provide the residents and other members...... of social capital (bridging, bonding and linking). The article concludes that ABIs contribute to creating linking social capital, but the extent of the contribution depends on the level of bonding and bridging social capital in the area. We argue that public planners as well as evaluators of the ABIs should...

Using Focus Group Research in Public Relations.

Science.gov (United States)

Grunig, Larissa A.

1990-01-01

Analyzes a recent instance of focus group research applied to a public relations case (rather than a marketing case). Reviews the advantages and disadvantages of this qualitative method, and describes the case of a county department of mental health relying on focus group research to help plan a program aimed at reducing the stigma of mental…

Building Strong Bonds with Program Sponsors--Public Relations Ideas To Make It Happen.

Science.gov (United States)

Stephens, Karen

2003-01-01

Lists public relations strategies for child care center directors seeking to cultivate relationships with their program sponsors. Suggests ways to identify a public relations message, make the sponsor part of the child care family, become part of the sponsor's family, give public recognition, and share the children's accomplishments. (JPB)

The Impact of the Law on the Practice of Public Relations Discourse.

Science.gov (United States)

Pohl, Gayle M.

A review of the literature useful for public relations researchers and students explored the primary legal concerns that public relations practitioners face, including first amendment rights, insider trading, regulations when working with foreign organizations, disclosure, privacy, copyright/trademark law, advertising, and defamation. Public…

39 CFR 3002.15 - Office of Public Affairs and Governmental Relations. [Reserved

Science.gov (United States)

2010-07-01

... 39 Postal Service 1 2010-07-01 2010-07-01 false Office of Public Affairs and Governmental Relations. [Reserved] 3002.15 Section 3002.15 Postal Service POSTAL REGULATORY COMMISSION PERSONNEL ORGANIZATION §§ 3002.15 Office of Public Affairs and Governmental Relations. [Reserved] ...

Getting Past the Impasse: Framing as a Tool for Public Relations.

Science.gov (United States)

Knight, Myra Gregory

1999-01-01

Considers a two-dimensional model of public relations that combines the two-way symmetrical and asymmetrical models. Proposes frame analysis as a strategy important for both public and organizational influence. Employs framing to show how sex education can be promoted more effectively within public schools. Notes that the concept can be employed…

Let's get dangerous – A review of current scholarship in public relation history

OpenAIRE

Watson, Tom

2014-01-01

Public relations history is on a rising plane of research and publication. Borrowing from Soviet Premier Khrushchev’s 1956 comment that “Historians are dangerous and capable of upsetting everything”, the commentary argues that it needs to be more challenging, more critical, and seeking other voices. There is a strengthening debate over public relations’ historiography which needs to extend to all countries and types of public relations practice and theory.

Is Public Relations Research Providing the Unified Body of Knowledge Necessary for Professional Status?

Science.gov (United States)

Gaudino, James L.; Steele, Michael E.

To investigate whether researchers are developing empirically-based public relations research efforts, and whether such efforts could be considered useful to public relations practitioners, a study conducted a content analysis of all articles published in "Public Relations Review" from 1977 through 1987. Articles (196 were coded in all)…

Public Relations and Propaganda: Restrictions on Executive Agency Activities

National Research Council Canada - National Science Library

Kosar, Kevin R

2005-01-01

Controversies recently have arisen over certain executive branch agencies' expenditures of appropriated funds on public relations activities, some of which have been characterized as propagandistic...

PUBLIC RELATIONS ON THE EDUCATIONAL MARKET OF REPUBLIC OF TATARSTAN: HISTORY AND PROSPECTS

Directory of Open Access Journals (Sweden)

Olga Vladimirovna Kozlova

2014-10-01

Full Text Available Modern domestic science designed periodization of the development of public relations in Russia as a kind of professional activity. The authors traced the path of development of public relations as an academic specialty at the federal and regional levels (the experience of the Republic of Tatarstan. The chronological scope of the study: 1990 - to the present day. Characteristic features of the educational market of Tatastan are: demographic "failure", the reduction of budget places on humanitarian academic programs, high competition among universities.The purpose of the study was to examine the possibilities of using the tools of integrated marketing communications in promotion of academic program «Advertising and Public Relations» (BA in the educational market of the Republic of Tatarstan.Data for this study were collected by the experience of the Department of History and Public Relations of the Kazan National Research Technical University named after A.N. Tupolev.The Methods of the undertaking the work: theoretical analysis, sociological survey, information audit, interviews.The results of the study show the necessity to use these tools to promote academic program «Advertising and Public Relations»: advertising, public relations, special events, exhibition activities, Internet communications, direct marketing, and informal communication.

Portraying a Positive Image: A Guide to Effective Public Relations for Educational Office Personnel.

Science.gov (United States)

Pennsylvania School Boards Association, New Cumberland.

Suggestions for improving communication and public relations are offered in this guidebook for school office personnel. Because of the high visibility and accessibility of their positions, such staff serve important public relations functions for the school. Chapter 1 examines the public relations role of school office personnel, and chapter 2…

Missing Citations, Bulking Biographies, and Unethical Collaboration: Types of Cheating among Public Relations Majors

Science.gov (United States)

Auger, Giselle A.

2013-01-01

Students cheat. For the field of public relations, which continually struggles for credibility, the issue of student cheating should be paramount, as the unethical students of today become tomorrow's practitioners. Through a survey of 170 public relations majors, this study examined the importance students place on the Public Relations Society of…

Drugs + HIV, Learn the Link

Medline Plus

Full Text Available ... at: http://www.drugabuse.gov/news-events/public-education-projects/learn-link-drugs-hiv . 120x90 460x80 486x60 Social Media Send the message to young people and to parents, teachers, and the media about the link between drug misuse and HIV. Post on Facebook or Twitter ; add photos to your Flickr , ...

Sistem Kendali dan Strategi Penanganan (Manajemen Krisis Dalam Kajian Public Relations

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Arief Fajar

2011-07-01

Full Text Available The role of Public Relations, especially in aspects of management (Public Relations Management to handle issues and crises will greatly depend on the type and systems as an organization. According to Anne Gregory at least in Crisis Management, PR is able to communicate to management about the structure of stakeholder from organizations and their characteristics which are expected to support the policy.

Public Support for Weight-Related Antidiscrimination Laws and Policies.

Science.gov (United States)

Hilbert, Anja; Hübner, Claudia; Schmutzer, Gabriele; Danielsdottir, Sigrun; Brähler, Elmar; Puhl, Rebecca

2017-01-01

Weight-related discrimination is prevalent and associated with health impairments for those who are targeted, which underscores the need of antidiscrimination legislation. This study is the first to examine public support of weight-related antidiscrimination laws or policies in Germany, compared to the US and Iceland. In a representative German population sample (N = 2,513), public support for general and employment-specific weight-related antidiscrimination policies, weight-based victimization, and weight bias internalization were measured through established self-report questionnaires. Half of the German population sample agreed with antidiscrimination policies. General antidiscrimination laws received lower support than employment-specific laws. Support for policies considering obesity a physical disability was greatest in Germany, whereas support for employment-specific antidiscrimination laws was lower in Germany than in the US and Iceland. Total support for weight-related antidiscrimination policies was significantly predicted by lower age, female gender, obese weight status, residence in West Germany, church membership, and readiness to vote in elections. German support for weight-related antidiscrimination policies is moderate. Increasing awareness about weight-related discrimination and laws prohibiting this behavior may help to promote policy acceptance. © 2017 The Author(s) Published by S. Karger GmbH, Freiburg.

Reliable and Persistent Identification of Linked Data Elements

Science.gov (United States)

Wood, David

Linked Data techniques rely upon common terminology in a manner similar to a relational database'vs reliance on a schema. Linked Data terminology anchors metadata descriptions and facilitates navigation of information. Common vocabularies ease the human, social tasks of understanding datasets sufficiently to construct queries and help to relate otherwise disparate datasets. Vocabulary terms must, when using the Resource Description Framework, be grounded in URIs. A current bestpractice on the World Wide Web is to serve vocabulary terms as Uniform Resource Locators (URLs) and present both human-readable and machine-readable representations to the public. Linked Data terminology published to theWorldWideWeb may be used by others without reference or notification to the publishing party. That presents a problem: Vocabulary publishers take on an implicit responsibility to maintain and publish their terms via the URLs originally assigned, regardless of the inconvenience such a responsibility may cause. Over the course of years, people change jobs, publishing organizations change Internet domain names, computers change IP addresses,systems administrators publish old material in new ways. Clearly, a mechanism is required to manageWeb-based vocabularies over a long term. This chapter places Linked Data vocabularies in context with the wider concepts of metadata in general and specifically metadata on the Web. Persistent identifier mechanisms are reviewed, with a particular emphasis on Persistent URLs, or PURLs. PURLs and PURL services are discussed in the context of Linked Data. Finally, historic weaknesses of PURLs are resolved by the introduction of a federation of PURL services to address needs specific to Linked Data.

Significance of the NCA's "Dialogue on Public Relations Education" Conference.

Science.gov (United States)

Kruckeberg, Dean; Paluszek, John L.

1999-01-01

Contends that the 1998 Summer Conference of the National Communication Association, and the massive formative research in preparation for it, were seminal in examining current public-relations practice and education, in advocating education norms for the future, and in contributing to a much-needed ecumenism among the diverse public-relations…

Peran the Public Relation Mix Dalam Membangun Komunikasi Yang Efektif

OpenAIRE

Nurhayati, Afita

2012-01-01

In communication tools, the public relation mix takesimportant role in order to develop an effective communication. The role is done by developing credibility so it will increase the visibility of company or organization, and finally the positive image of the product still keep on, both goods and services in the public sight.

Work-related social skills: Definitions and interventions in public vocational rehabilitation.

Science.gov (United States)

Phillips, Brian N; Kaseroff, Ashley A; Fleming, Allison R; Huck, Garrett E

2014-11-01

Social skills play an important role in employment. This study provides a qualitative analysis of salient work related social skills and interventions for addressing social skills in public vocational rehabilitation (VR). A modified consensual qualitative research (CQR) approach was taken to understand the elements and influence of work related social skills in public VR. Thirty-five counselors, supervisors, and administrators participated in semistructured interviews to provide their perspectives of work related social skills and the interventions they use for addressing these skills. Multiple aspects of work-related social skills were described as being important for VR consumer success. The most common work related social skills across all participants were nonverbal communication and the ability to connect with others. Primary social interventions included informal social skills training (SST), systems collaboration, and creating an appropriate job match. Public rehabilitation agency staff, constantly faced with addressing work related social skills, possess many insights about salient skills and interventions that can benefit future research and practice. Agencies currently address social skills deficits by providing interventions to both person and environment. The research provides directions for future research related to identification of social skills and interventions to address related deficits. (PsycINFO Database Record (c) 2014 APA, all rights reserved).

Public relations campaign in siting of nuclear power plants in Nigeria

International Nuclear Information System (INIS)

Angulu, H.A.

2008-01-01

Having understood the issues at stake and the need for public support, there is need to create public relations campaign to raise awareness of citing nuclear power plants and stimulate the much needed public support for the introduction of nuclear power into the energy mix. This calls for ally with the Federal Ministry of Information and Communications charged with development of necessary communication strategies for publicizing, educating and informing the people on policies, actions and programmes of Government

The relation between public speaking anxiety and social anxiety: a review.

Science.gov (United States)

Blöte, Anke W; Kint, Marcia J W; Miers, Anne C; Westenberg, P Michiel

2009-04-01

This article reviewed the literature on public speaking anxiety in the context of social phobia subtyping. In total, 18 empirical studies on subtype issues related to public speaking anxiety were analyzed. Results of the reviewed studies are discussed in relation to their research method, that is, whether it focused on qualitative or quantitative aspects of subtype differences and whether it used a clinical or community sample. Evidence supported the premise that public speaking anxiety is a distinct subtype, qualitatively and quantitatively different from other subtypes of social phobia. The significance of this finding for social phobia studies using speech tasks to assess participants' state anxiety and behavioral performance is discussed.

Salaries of New Superintendents: A Public Relations Concern for Many Public School Boards

Science.gov (United States)

Young, I. Phillip

2007-01-01

Salaries for new superintendents form a highly visible factor that has direct implications for school-community public relations. To provide a means for guiding school board members and to provide a format for justifying salaries, a model is presented that serves both purposes. Within this model, attention is afforded to specifying a relevant…

When Congress Tried To Cut Pentagon Public Relations: A Lesson from History.

Science.gov (United States)

Lee, Mordecai

2000-01-01

Reviews and analyzes (1) Congressional efforts, from l967 to 1973, to limit and control military public relations; and (2) the use of legal counterstrategies by the military that contravened the intent of Congress. Suggests that elected officials have limited power to control public relations programs in government agencies. (NH)

Public sector employment, relative deprivation and happiness in adult urban Chinese employees.

Science.gov (United States)

Hu, Anning

2013-09-01

The decline in perceived happiness within economic prosperity in Chinese society calls for further examination. In this research, we investigate the effect of employment in public sector work units on perceived happiness through the mediation of economic and social status relative deprivations. In the reform era of China, work unit is still an important mechanism maintaining social inequality, and those working in government/Communist Party agencies and public institutions have advantages of getting access to high wage, comprehensive welfare and the manipulation of administrative public power. Such economic and social status advantages are expected to reduce their relative deprivation and further promote their perceived happiness. Using a nationwide survey data conducted in 2006, we find working in public sector can significantly reduce the odds of experiencing economic relative deprivation, which is further contributive to the improvement of subjective wellbeing.

Mena-GRASP65 interaction couples actin polymerization to Golgi ribbon linking.

Science.gov (United States)

Tang, Danming; Zhang, Xiaoyan; Huang, Shijiao; Yuan, Hebao; Li, Jie; Wang, Yanzhuang

2016-01-01

In mammalian cells, the Golgi reassembly stacking protein 65 (GRASP65) has been implicated in both Golgi stacking and ribbon linking by forming trans-oligomers through the N-terminal GRASP domain. Because the GRASP domain is globular and relatively small, but the gaps between stacks are large and heterogeneous, it remains puzzling how GRASP65 physically links Golgi stacks into a ribbon. To explore the possibility that other proteins may help GRASP65 in ribbon linking, we used biochemical methods and identified the actin elongation factor Mena as a novel GRASP65-binding protein. Mena is recruited onto the Golgi membranes through interaction with GRASP65. Depleting Mena or disrupting actin polymerization resulted in Golgi fragmentation. In cells, Mena and actin were required for Golgi ribbon formation after nocodazole washout; in vitro, Mena and microfilaments enhanced GRASP65 oligomerization and Golgi membrane fusion. Thus Mena interacts with GRASP65 to promote local actin polymerization, which facilitates Golgi ribbon linking. © 2016 Tang et al. This article is distributed by The American Society for Cell Biology under license from the author(s). Two months after publication it is available to the public under an Attribution–Noncommercial–Share Alike 3.0 Unported Creative Commons License (http://creativecommons.org/licenses/by-nc-sa/3.0).

Beyond the Borders: Principles of International Public Relations.

Science.gov (United States)

Crowther, Connie

1994-01-01

Advice on international public relations for colleges and universities includes focusing efforts on one country or region at a time; researching the market and media outlets; involving faculty and administrators; using the local language; careful budgeting; providing photographs and copy; focusing story ideas; considering politics; and considering…

Progress in Research and Theory: Eleven Years of International Public Relations Articles.

Science.gov (United States)

Coombs, W. Timothy

Public relations has been caught up in the drive to internationalize business. Organizations are now dealing with global constituencies on a more frequent basis, which increases the demand for international public relations. One concern raised by this development is whether or not theory and research are keeping pace with the international needs…

Public health intervention linked to a toxic microalgae bloom in Mijas beach (Malaga, Spain); Intervencion en salud publica relacionada con la proliferacion de microalgas toxicas en una playa de Mijas (Malaga; Espana)

Energy Technology Data Exchange (ETDEWEB)

Gamez de la Hoz, J.; Padilla Fortes, A.

2012-07-01

This paper provide an overview of the surveillance environmental efforts and risk management for the public health linked to the register of a disease outbreak related to an episode of toxic potentially and harmful microalgae, identified during the summer of 2010 in a recreational beach of a touristic municipality in the coast of Malaga (Spain). Phytoplankton analyses showed the presence of different species producers of marine biotoxins, dominating Ostreopsis cf. ovata in the followed immediately days to the communication of 39 clinical cases of people that required health cares. The risks of the toxins produced by microalgae must be taken into account in the health networks surveillance for recreational waters. This study suggests the possibility to review the actions of the public health services from Public Administration, to the light of the increasing information on episodic harmful algal blooms. (Author)

Public relations campaign for shipping spent nuclear fuel

International Nuclear Information System (INIS)

Bushee, Tom

1989-01-01

An example of positive outcome of proper attitude of the media and public on the occasion of shipping of nuclear fuel is described. Nothing new was invented in the way of public relations issue management. But a combination of a number of proven techniques were put together and the public relations plan that was highly successful. early planning was of great help. Public officials were well informd by means of ANS organized seminars. ANS had experts from Sandia Labs (a major government research facility), General Electric (the cask supplier), the railroad we planned to use and Northern States Power Company on the program to describe what was going to happen and why it was safe. These sessions are believed to head off a major portion of the local opposition. A cooperation was established with the states of Wisconsin and Minnesota in providing shipment-specific training for emergency response personnel along the route. Safety, obviously, was the number one concern expressed by public officials. Knowing that would be the case, it was decided to provide some optional extras to go with the shipments. There was a consultant yo do a safety analysis of all the possible rail routes between the plant and storage facility. Though none was required by law, a shipment-specific emergency response plan which was prepared. Another important effort which was maintained from the beginning was sharing information among the participants. In dealing with the news media, an attemp was made to stick to a single source of information as much as possible. When dealing with the news media, one should refuse to apologize for modern technology. One should attack, at every opportunity, the idea that a r isk-freesociety is worth the price of returning to the Dark Ages. The contributions of nuclear technology are numerous and far-reaching. Its negative impacts on health and safety have been minor compared with most other major industrial technologies. Certainly there is risk in stepping out of

Public relations campaign for shipping spent nuclear fuel

Energy Technology Data Exchange (ETDEWEB)

Bushee, Tom [Northern States Power Company, Minneapolis, MN (United States)

1989-07-01

An example of positive outcome of proper attitude of the media and public on the occasion of shipping of nuclear fuel is described. Nothing new was invented in the way of public relations issue management. But a combination of a number of proven techniques were put together and the public relations plan that was highly successful. early planning was of great help. Public officials were well informd by means of ANS organized seminars. ANS had experts from Sandia Labs (a major government research facility), General Electric (the cask supplier), the railroad we planned to use and Northern States Power Company on the program to describe what was going to happen and why it was safe. These sessions are believed to head off a major portion of the local opposition. A cooperation was established with the states of Wisconsin and Minnesota in providing shipment-specific training for emergency response personnel along the route. Safety, obviously, was the number one concern expressed by public officials. Knowing that would be the case, it was decided to provide some optional extras to go with the shipments. There was a consultant yo do a safety analysis of all the possible rail routes between the plant and storage facility. Though none was required by law, a shipment-specific emergency response plan which was prepared. Another important effort which was maintained from the beginning was sharing information among the participants. In dealing with the news media, an attemp was made to stick to a single source of information as much as possible. When dealing with the news media, one should refuse to apologize for modern technology. One should attack, at every opportunity, the idea that a ''risk-free'' society is worth the price of returning to the Dark Ages. The contributions of nuclear technology are numerous and far-reaching. Its negative impacts on health and safety have been minor compared with most other major industrial technologies. Certainly there is risk in stepping out

Implementing multiple intervention strategies in Dutch public health-related policy networks

NARCIS (Netherlands)

Harting, Janneke; Peters, Dorothee; Grêaux, Kimberly; van Assema, Patricia; Verweij, Stefan; Stronks, Karien; Klijn, Erik-Hans

2017-01-01

Improving public health requires multiple intervention strategies. Implementing such an intervention mix is supposed to require a multisectoral policy network. As evidence to support this assumption is scarce, we examined under which conditions public health-related policy networks were able to

Ownership Structure and Publicness of Firms: A Literature Review

Directory of Open Access Journals (Sweden)

Wisnu Untoro

2017-11-01

Full Text Available There has been an extensive body of literature studying the link between ownership structure and firm performance. Some of them focus on the performance difference across ownership types (i.e. state vs foreign vs private domestic. On the other hand, some studies stress ownership structure on the fraction of ownership based on agency theory (i.e. majority versus minority and its derivatives (e.g. ultimate ownership, cross listing. However, an important element has not been explored while discussing ownership structure of firms which is the concept of publicness of firms. Publicness is important to explain to which extent an organization is related with governmental institutions. In fact, there are many engagements of firms with governmental bodies (e.g. deposit and lending from and to public organization. In this present paper, I provide a comprehensive literature review on the intersection between publicness level of firms and ownership structure. Going deeper, I also provide a literature review on the measurement of publicness and postulate a model to link between these two and firm performance as a venue for future studies.

University Intervention into Community Issues as Dialogic Public Relations: A Case Study

Science.gov (United States)

Byrne, Jamie M.

2007-01-01

This paper examines a study of the wastewater collection and treatment issues of Little Rock and North Little Rock, Arkansas by University of Arkansas at Little Rock personnel and how it constitutes dialogic public relations. The paper defines dialogic public relations using Kent and Taylor's work and then uses their criteria to describe how this…

Influence of Public Relations and Reference Services on Academic ...

African Journals Online (AJOL)

... infrastructure. Keywords: Academic Library, library services, Public relations, Reference Services ... books and journal articles for writing them and doing class assignment. ..... the present economic situation in the country is having adverse ...

Broadening Research on Communication and School Public Relations

Science.gov (United States)

Kowalski, Theodore J.

2005-01-01

Effective communication and public relations are recognized as core competencies for school administration as evidenced by national standards guiding preparation and licensing in most states. Even so, surprisingly little research has been conducted by doctoral students and professors on these two subjects. This article presents a case for…

Content and Citation Analyses of "Public Relations Review."

Science.gov (United States)

Morton, Linda P.; Lin, Li-Yun

1995-01-01

Analyzes 161 cited and 177 uncited articles published in "Public Relations Review" (1975-93) to determine if 3 independent variables--research methods, type of statistics, and topics--influenced whether or not articles were cited in other research articles. Finds significant differences between quantitative and qualitative research methods but not…

Efforts in Public Relations on Fusion in Europe

Science.gov (United States)

Ongena, J.; van Oost, G.

2001-10-01

An overview will be given of different published materials currently in use in Europe for public relations on fusion. We will also present a CD-ROM for individual and classroom use, containing (i) a general background on different energy forms, (ii) general principles of fusion, (iii) current research efforts and (iv) future prospects of fusion. This CD-ROM is currently in English, German, French, Spanish, Portuguese and Italian. Fusion posters developed in collaboration with CPEP in Dutch, French, German, Italian, Spanish and Portuguese will be shown. Several new brochures and leaflets intended to increase the public awareness on fusion in Europe will be on display.

Let's get dangerous: A Review of Current Public Relations Historical Scholarship

OpenAIRE

Watson, Tom

2012-01-01

In this paper, the “state of play” in the history of public relations field is reviewed. It reflects on papers and keynote addresses delivered at the International History of Public Relations Conference (IHPRC), which was first held in 2010, and journal articles. Using these, recent scholarship and historiography are analysed. The field is starting to move gradually from an initial eclectic, often descriptive, approach towards a more researched and sometimes critical approach. This will gradu...

Evidence on the relation between public capital and Government efficiency

OpenAIRE

Francisca Guedes de Oliveira

2010-01-01

This paper intends to contribute to the literature by providing empirical evidence on the relation between public capital stock and government efficiency. We present some objective indicators fo government efficiency and explore the mentioned relation. we find a positive and significant relation between both variables that survives the introduction of controls and robustness checking.

Incorporation of covariates in simultaneous localization of two linked loci using affected relative pairs

Directory of Open Access Journals (Sweden)

Liang Kung-Yee

2010-07-01

Full Text Available Abstract Background Many dichotomous traits for complex diseases are often involved more than one locus and/or associated with quantitative biomarkers or environmental factors. Incorporating these quantitative variables into linkage analysis as well as localizing two linked disease loci simultaneously could therefore improve the efficiency in mapping genes. We extended the robust multipoint Identity-by-Descent (IBD approach with incorporation of covariates developed previously to simultaneously estimate two linked loci using different types of affected relative pairs (ARPs. Results We showed that the efficiency was enhanced by incorporating a quantitative covariate parametrically or non-parametrically while localizing two disease loci using ARPs. In addition to its help in identifying factors associated with the disease and in improving the efficiency in estimating disease loci, this extension also allows investigators to account for heterogeneity in risk-ratios for different ARPs. Data released from the collaborative study on the genetics of alcoholism (COGA for Genetic Analysis Workshop 14 (GAW 14 were used to illustrate the application of this extended method. Conclusions The simulation studies and example illustrated that the efficiency in estimating disease loci was demonstratively enhanced by incorporating a quantitative covariate and by using all relative pairs while mapping two linked loci simultaneously.

Public Relations Strategies and the Implementation of the ...

African Journals Online (AJOL)

It is against this backdrop that this paper examines how public relations strategies can be used to achieve the millennium developments goals. The millennium Development Goals are drawn from the actions and targets contained in the Millennium Declaration that was adopted by 189 Nations signed by 147 heads of state ...

Pengaruh Marketing Public Relation Terhadap Loyalitas Pelanggan Pada PT. Jalur Nugraha Ekakurir (JNE Bandung

Directory of Open Access Journals (Sweden)

Taufiq Hidayat

2015-10-01

Full Text Available The purpose of this study to determine the relationship and influence of Marketing and Public Relations on customer loyalty JNE Bandung branch. The method used is quantitative research methods. The model study was conducted by the method of explanation or correlation method. The number of respondents 45 people with random sampling techniques. The coefficient of determination of the role of marketing public relations to customer loyalty 56.55% showed marked positive correlation coefficients that describe the direction of positive effects as well, by the better Marketing Public Relations (X is carried out, then the effect on customer loyalty (Y which formed. The coefficient of determination of the role of marketing public relations to customer loyalty is equal to 0.5655. The value of 56.55% indicates that customer loyalty is influenced by the role of Marketing and Public Relations, while the remaining 43.45% is determined by other factors outside of the study.

The Role of Pr in the Public Sector. Case Study on Pr Professionalization at the Local Level in Romania

Directory of Open Access Journals (Sweden)

Delia Cristiana BALABAN

2009-10-01

Full Text Available Although the idea of creating internal andexternal links within and between institutions isa relatively established one, the public relationsdomain can be considered a new branch of thepromotion process, mainly in the public sector inRomania. This paper aims at creating an overviewof the profile of public relations departments withinpublic institutions. In this research we aspire touncover the main elements that characterize theprofile of public relations departments within publicinstitutions, from the point of view of their qualityand professionalism. Moreover, this researchaims to establish whether there are differencesconcerning the public relations profile betweenpublic administration institutions and other specific public institutions.

Perspektif Public Relations (KajianTentang Marketing PT. Radio Suara Mandala 96,4 FM Banyuwangi

Directory of Open Access Journals (Sweden)

Abdi Fauji Hadiono

2017-10-01

Full Text Available Public relations adalah keseluruhan upaya yang dilakukan secara terencana dan berkesinambungan dalam rangka menciptakan dan memelihara niat baik (good will dan saling pengertian antara suatu organisasi dengan segenap khalayaknya. Masalah yang diteliti dalam penelitian ini adalah Marketing yang menggunakan public relationspada PT. Radio Suara Mandala 96,4 Fm Banyuwangi. Peneliti menggunakan metode penelitian kualitatif. Dalam melakukan pengumpulan data peneliti memakai metode wawancara, observasi partisipan dan dokumentasi, kemudian data yang dikumpul di olah dan dianalisa dengan menggunakan interactive model Miles dan Huberman, yang terdiri dari tiga rangkaian komponen, yaitu: Reduksi data (data reduction, penyajian data(data display, dan penarikan serta pengujian kesimpulan (drawing and verifying conclusion. Hal yang peneliti lakukan untuk menguji keabsahan data adalah, Trianggulasi Metode dilakukan dengan cara membandingkan informasi atau data  marketing di PT. Radio Suara Mandala 96,4 Fm Banyuwangi menggunakan public relations. Trianggulasi Sumber menggali kebenaran informasi data  marketing di PT. Radio Suara Mandala 96,4 Fm Banyuwangi menggunakan public relations melalui berbagai metode dan sumber perolehan data. Trianggulasi Teori Hasil akhir penelitian kualitatif berupa sebuah rumusan informasi dari data  marketing di PT. Radio Suara Mandala 96,4 FmBanyuwangi menggunakan public relations. Objek dari penelitian ini meliputi Internal PT.  Radio Suara Mandala 96.4 FM, kemudian dari pihak klien yaitu Hotel Santika dan Sisikmelik Batik Banyuwangi. Dari hasil penelitian ini di ketahui bahwa di  PT.  Radio Suara Mandala 96.4 FM, marketing yang menggunakan public relations dengan 3 kriteria, diantaranya Pembuatan Strategi marketing (penelitian, membentuk tujuan pemasaran, Penerapan Strategi marketing (mengimplementasikan rencana public relations dan Evaluasi strategi marketing (mengevaluasikan hasil menggunakan public relation

SPREADING THE IDEAL OF MASS SHAREOWNERSHIP: PUBLIC RELATIONS AND THE NYSE

Directory of Open Access Journals (Sweden)

Janice Traflet (ed.

2004-01-01

Full Text Available In the 1950s, the New York Stock Exchange, led by President Keith Funston, embarked on an ambitious public relations campaign christened “Own Your Share of American Business.” This paper justaposes the “Own Your Share”campaign with earlier NYSE image-making efforts. Tracing the evolution in Exchange public relations sheds lights on how the Big Board gradually embraced mass shareownership as a worthy goal and endorsed mass merchandising as a legitimate way to achieve it.

Linking the oceans to public health: current efforts and future directions.

Science.gov (United States)

Kite-Powell, Hauke L; Fleming, Lora E; Backer, Lorraine C; Faustman, Elaine M; Hoagland, Porter; Tsuchiya, Ami; Younglove, Lisa R; Wilcox, Bruce A; Gast, Rebecca J

2008-11-07

We review the major linkages between the oceans and public health, focusing on exposures and potential health effects due to anthropogenic and natural factors including: harmful algal blooms, microbes, and chemical pollutants in the oceans; consumption of seafood; and flooding events. We summarize briefly the current state of knowledge about public health effects and their economic consequences; and we discuss priorities for future research.We find that:* There are numerous connections between the oceans, human activities, and human health that result in both positive and negative exposures and health effects (risks and benefits); and the study of these connections comprises a new interdisciplinary area, "oceans and human health."* The state of present knowledge about the linkages between oceans and public health varies. Some risks, such as the acute health effects caused by toxins associated with shellfish poisoning and red tide, are relatively well understood. Other risks, such as those posed by chronic exposure to many anthropogenic chemicals, pathogens, and naturally occurring toxins in coastal waters, are less well quantified. Even where there is a good understanding of the mechanism for health effects, good epidemiological data are often lacking. Solid data on economic and social consequences of these linkages are also lacking in most cases.* The design of management measures to address these risks must take into account the complexities of human response to warnings and other guidance, and the economic tradeoffs among different risks and benefits. Future research in oceans and human health to address public health risks associated with marine pathogens and toxins, and with marine dimensions of global change, should include epidemiological, behavioral, and economic components to ensure that resulting management measures incorporate effective economic and risk/benefit tradeoffs.

Public Health-Related Impacts of Climate Change inCalifornia

Energy Technology Data Exchange (ETDEWEB)

Drechsler, D.M.; Motallebi, N.; Kleeman, M.; Cayan, D.; Hayhoe,K.; Kalkstein, L.S.; Miller, N.L.; Jin, J.; VanCuren, R.A.

2005-12-01

In June 2005 Governor Arnold Schwarzenegger issued Executive Order S-3-05 that set greenhouse gas emission reduction targets for California, and directed the Secretary of the California Environmental Protection Agency to report to the governor and the State legislature by January 2006 and biannually thereafter on the impacts to California of global warming, including impacts to water supply, public health, agriculture, the coastline, and forestry, and to prepare and report on mitigation and adaptation plans to combat these impacts. This report is a part of the report to the governor and legislature, and focuses on public health impacts that have been associated with climate change. Considerable evidence suggests that average ambient temperature is increasing worldwide, that temperatures will continue to increase into the future, and that global warming will result in changes to many aspects of climate, including temperature, humidity, and precipitation (McMichael and Githeko, 2001). It is expected that California will experience changes in both temperature and precipitation under current trends. Many of the changes in climate projected for California could have ramifications for public health (McMichael and Githeko, 2001), and this document summarizes the impacts judged most likely to occur in California, based on a review of available peer-reviewed scientific literature and new modeling and statistical analyses. The impacts identified as most significant to public health in California include mortality and morbidity related to temperature, air pollution, vector and water-borne diseases, and wildfires. There is considerable complexity underlying the health of a population with many contributing factors including biological, ecological, social, political, and geographical. In addition, the relationship between climate change and changes in public health is difficult to predict for the most part, although more detailed information is available on temperature-related

Public relations and marketing of Nigerian School Library Media ...

African Journals Online (AJOL)

Public relations and marketing of Nigerian School Library Media Centre ... the prevailing group of users in their environment would determine the price range. ... need a very good knowledge of the marketing mix to achieve huge results.

On the nuclear crisis in public relations and corporate strategies

International Nuclear Information System (INIS)

Fan Fei

2012-01-01

Perilous and crisis-prone, which caused by economic globalization and information technology, are the characteristics of this era. In the face of crisis, some enterprises make the 'crises' as a 'chance' ride, while some businesses are facing bankruptcy. Crisis public relations in the modern enterprise management is an important issue, but the nuclear industry, which had involved less. By learning from other industries' good theories and experience. Combined with characteristics of the nuclear industry itself, proposed nuclear power companies public relations crisis should follow the basic principles and specific methods of operation, the nuclear industry for the promotion of healthy, rapid and safe development plays an important role. (author)

Detrimental Effects of Performance-Related Pay in the Public Sector?

DEFF Research Database (Denmark)

Bregn, Kirsten

2013-01-01

Performance-related pay has been a key ingredient in New Public Management reforms. Nevertheless, the research presented here indicates some adverse effects of such incentives. These incentives may impair an initial motivation to work and change the norms that guide behavior. An issue which...... in particular has been given insufficient attention is fairness. Findings drawn from experimental economics supported by field studies demonstrate that perceived unfairness may have important negative effects on performance. The implication of a broader perspective in the analysis of performance-related pay...... in the public sector is that such a pay system, contrary to its aim, may have detrimental effects on performance....

Engaging Communities through Vision Development: A Systems Approach to Public Relations

Science.gov (United States)

Chance, Patty L.

2005-01-01

The implementation of No Child Left Behind (NCLB) federal legislation in 2001 exemplifies extreme reaction to an escalating public unrest with educational systems over the past several decades of "educational reform." Effective public relations and communication with stakeholders is threatened during this time of increased public…

THE OUTSET AND DEVELOPMENT OF PUBLIC RELATIONS (PR) IN ROMANIAN ECONOMY AFTER 1990

OpenAIRE

Raluca ZOLTAN; Ghiorghi PRISACARU; Romulus VANCEA

2009-01-01

Currently, even in Romania the public relations (PR) develops in extremely diverse organizations, have varied frames of work and implies objectives sometimes hard to conciliate; they are practiced in and for governmental institutions, also in / for non-governmental organizations, for companies which pursue the profit, but also for civic associations, for banks, for educational or cultural institutions. The objectives of public relations are different too: from inducement of the public in favo...

Interpreting Definitions of Public Relations: Self Assessment and a Symbolic Interactionism-Based Alternative.

Science.gov (United States)

Gordon, Joye C.

1997-01-01

Reviews several popular definitions of public relations; explicates the shared elements and assumptions inherent in these definitions. Presents an alternative conceptualization of public relations based upon Herbert Blumer's symbolic interactionism. Looks to stimulate questioning and self assessment and to introduce alternative goals, ideas, and…

Hippocrates and Bernays: A Medical Ethics Perspective on the Ethics of Public Relations.

Science.gov (United States)

Kruckeberg, Dean

While comparisons of public relations practitioners and attorneys remain attractive among practitioners and scholars searching for evidence of public relation's emergence as a profession, practitioners would be better served by emulating physicians in their "healing" role rather than attorneys in their "advocacy" role. Public…

The Practices and Challenges of Public Relations within Two ...

African Journals Online (AJOL)

Prof

public relations within the organizations in Harar and Dire Dawa towns, pertinent to .... Different theoretical models and concepts exist regarding the roles and function of ..... 65% are urban inhabitants, and 35 % rural inhabitants. The region is ...

More than Just a Lack of Uniformity: Exploring the Evolution of Public Relations Master's Programs

Science.gov (United States)

Briones, Rowena L.; Shen, Hongmei; Parrish, Candace; Toth, Elizabeth L.; Russell, Maria

2017-01-01

Public relations is well known for its adaptability through continual change, and as a result, public relations master's programs have been re-conceptualized to remain rigorous and competitive. To further assess both the state and changes of these programs, 20 in-depth interviews were conducted with administrators of public relations master's…

To what extent can the nuclear public relations be effective?

Energy Technology Data Exchange (ETDEWEB)

Ohnishi, Teruaki [CRC Research Institute, Tokyo (Japan)

1996-06-01

The effect of public relations (PRs) on the public`s attitude to nuclear energy was assessed using a model developed under the assumption that the extent of attitude change of the public by the PRs activity is essentially the same as that by the nuclear information released by the newsmedia. The attitude change of the public was quantitatively estimated by setting variables explicitly manifesting the activities such as the circulation of exclusive publicity and the area of advertising messages in the newspaper as parameters. The public`s attitude became clear to have a nonlinear dependence on the amount of activity, the extent of its change being varied considerably with demographic classes. Under a given financial condition, the offer of PRs information to the people, as many as possible in a target region, in spite of its little force of appeal, was found to be more effective for the amelioration of public attitude than the repeated offer of the information to a limited member of the public. It also became clear that there exists the most effective media mix for the activity depending on the extent of target region and on the target class of demography, therefore, it is quite significant to determine beforehand the proper conditions for the activity to be executed, such a situation indicating the need for the introduction of nuclear PRs management. (Author).

Managing the relational character of public-private partnership contracts

OpenAIRE

Cvetković, Predrag

2015-01-01

A public-private partnership contract has the character of a relational contract. Relational contracts are incomplete agreements governing transactions where the contracting parties have mutually agreed that it is impossible or economically inefficient to contractually define ex ante possible difficulties and contingencies in the contract implementation, nor the difficulties and contingencies underlying the ex post control of contract performance by a third entity (court or arbitration). Cons...

Public relations

International Nuclear Information System (INIS)

1997-01-01

Nuclear Regulatory Authority of the Slovak Republic (NRA SR) started building up a broad information publicity conception resulting in NRA SR Information Centre establishment in 1995. The Centre provides information on the NRA SR activities. The Authority's speaker provides information about NRA SR domestic and foreign activities for TASR, newspapers, Slovak radio and television. Information on nuclear energy facilities situation is given to state authorities, organizations as well as to domestic and foreign mass-media on request. 41 press releases, 3 radio interviews and 5 television records providing information on some important NRA SR events was worked out in 1996. 4 basic NRA SR document have been presented by the Slovak Information Agency, consequently 3 press-conferences were held. Concerning some less frequent communication activities, NRA SR can present the NRA SR annual report in three versions (for the Slovak Government, for public and detailed report for experts). NRA SR and State Authority for Nuclear Safety of the Czech Republic issue together Nuclear Energy Safety News every two months. NRA SR activities Bulletin started issuing in 1996 3 to 4 volumes per year. Newspaper, radio and television news monitoring is performed for Bratislava and Trnava offices providing interesting papers or important events records and photos of NRA SR visits. Practical experience of the information activities performance in connection with the Authority mission and liability was obtained last year. Methodical and organizational guidelines to adjust the state regulatory authority activities in this field have been prepared

FROM PUBLIC RELATIONS TO THE NEW CONCEPTS OF COMMUNICATION: TERMINOLOGICAL PROBLEMS

Directory of Open Access Journals (Sweden)

María Isabel Míguez González

2013-11-01

Full Text Available The terms public relations, communication management, corporate communication, institutional communication, business communication and organizational communication coexist in the professional field of communication without clear conceptual limits. In order to clarify this situation from an academic point of view, we reviewed the contributions about these terms made by Spanish authors, based on the oldest notion of public relations. The analysis shows significant discrepancies between different authors, who can not clearly define the scope of these concepts and their relationship to each other.

Public Relations dan Masyarakat dalam Memacu Pertumbuhan Pariwisata