WorldWideScience

Sample records for public relations pr

  1. PR for Pennies: Low-Cost Library Public Relations.

    Science.gov (United States)

    Baeckler, Virginia Van Wynen

    This manual is designed to demystify a number of public relations techniques for those who wish to start producing their own materials with a minimum of time and money. Chapters focus on public relations; the library stereotype; words, ideas, and pictures; offset printing; creative print distribution; exhibits and posters; public speaking; and the…

  2. Public Relations: Ketchum brands new product with innovative PR strategy.

    Science.gov (United States)

    2006-01-01

    Novartis Pharmaceuticals tapped publis relations (PR) giant Ketchum earlier this year to spearhead a marketing campaign that would make its new U.S. Food and Drug Administration-approved prescription-based medication, Enablex, stand out among the crowd in over active bladder (OAB) treatment. OAB is a disorder that affects an estimated 33 million Americans making this treatment highly in demand with consumers and highly competitive with other pharmaceutical companies.

  3. THE OUTSET AND DEVELOPMENT OF PUBLIC RELATIONS (PR) IN ROMANIAN ECONOMY AFTER 1990

    OpenAIRE

    Raluca ZOLTAN; Ghiorghi PRISACARU; Romulus VANCEA

    2009-01-01

    Currently, even in Romania the public relations (PR) develops in extremely diverse organizations, have varied frames of work and implies objectives sometimes hard to conciliate; they are practiced in and for governmental institutions, also in / for non-governmental organizations, for companies which pursue the profit, but also for civic associations, for banks, for educational or cultural institutions. The objectives of public relations are different too: from inducement of the public in favo...

  4. PEMANFAATAN DIGITAL PUBLIC RELATIONS (PR DALAM SOSIALISASI TAGLINE “jogja istimewa” HUMAS PEMERINTAH KOTA YOGYAKARTA

    Directory of Open Access Journals (Sweden)

    Adhianty Nurjanah

    2016-08-01

    Full Text Available Abstrak Dalam mensosialisasikantagline baru kepada seluruh masyarakat kota Yogyakarta dibutuhkan proses sosialisasi dan disini peranan Humas Pemerintah Kota Yogyakarta sebagai komunikator dan mediator antara pemerintah dan masyarakat kota Yogyakarta sangat penting. Di era komunikasi digital, pemanfaatan media komunikasi Digital Public Relations (PR menjadi hal urgent yang dapat dilakukan dalam proses sosialisasi.Dengan memanfaatkan Digital PR, diharapkan proses sosialisasi Jogja Istimewa sebagai branding baru Kota Yogyakarta lebih cepat, tepat dan efektif  tersosialisasi kepada seluruh elemen masyarakat di Kota Yogyakarta. Dengan demikian Daerah IstimewaYogyakarta Yang Lebih Berkarakter, Berbudaya, Maju, Mandiri dan Sejahtera Menyongsong Peradaban Baru dapat dengan mudah terwujud. Metode penelitian ini menggunakan metode studi kasus dan termasuk kedalam jenis penelitian deskriptif kualitatif. Penelitian deskriptif menurut Whitney (dalam Nazir, 1988: 63 yaitu penelitian untuk pencarian fakta dengan interpretasi yang tepat. Mempelajari masalah-masalah dalam masyarakat, Penelitian ini dilakukan pada Humas Pemerintah Kota Yogyakarta dengan pengkhususan pada implementasi digital Public Relations (PR dalam mensosialisasikan “jogja Istimewa”.  Kata Kunci: Digital, Public Relations, Sosialisasi

  5. Public relations in risk communication: risk pr. The importance of public relations for risk communication; Public Relations in der Risikokommunikation: Risiko-PR. Die Bedeutung von Public Relations fuer die Risikokommunikation

    Energy Technology Data Exchange (ETDEWEB)

    Lehmann, K.

    2001-07-01

    Risks have become a central problem of our time, as is reflected in concepts like 'society at risk' and 'anti-technological attitude', in group protest against risks and against those who cause them, and last but not least in the critical attitude of the media. Against this background, organisations must needs enter the public discussion and be able to communicate professionally and convincingly in order to ensure their own success and further existence. The book describes the basic problems of risk research and risk communications and discusses inhowfar, and how, public relations strategies and instruments can help here. [German] Risiken werden verstaerkt zum Problem unserer Zeit. Das belegen nicht nur Begriffe wie 'Risikogesellschaft' und 'Technikfeindlichkeit', die in letzter Zeit an Bedeutung gewonnen haben, sondern auch und vor allem nachhaltige Proteste von engagierten Gruppierungen gegen Risiken und deren Verursacher oder auch die kritische Berichterstattung der Medien. Vor diesem Hintergrund ist es fuer Organisationen erforderlich, in die oeffentliche Auseinandersetzung um Risiken einzusteigen und hier professionell und ueberzeugend zu kommunizieren, um den Organisationserfolg und Organisationsbestand zu sichern. Die vorliegende Arbeit beschreibt die Grundprobleme der Risikoforschung und Risikokommunikation und diskutiert, ob und inwieweit Public Relations bei der Loesung dieser Probleme helfen koennen, da insbesondere Public Relations gezielt Strategien und Instrumente nutzen, um beispielsweise den Wissensstand der Oeffentlichkeit zu verbessern und den Dialog mit relevanten Teiloeffentlichkeiten zu foerdern. (orig.)

  6. The New Rules of PR and Marketing: A Teaching Unit for College Public Relations Programs

    Science.gov (United States)

    Mauldin, Candice

    2011-01-01

    The purpose of this lesson plan is to introduce the importance of social media and the Internet on public relations and marketing. The lesson describes the new rules for public relations versus the old rules. It is a more in depth look at how, and why, to use blogging, social media, and the Internet for promoting a company and appealing to buyers.…

  7. Online PR in the EU. A Study about Online Communication in Public Relations

    Directory of Open Access Journals (Sweden)

    Iulian Veghes

    2016-11-01

    Full Text Available The “Online PR in EU” research aimed to review online communication in PR activity across the EU. The results have shown that in today’s PR, at least in the reviewed space, the main communication channel is Internet, as, in average, 59% of the specific activity happens online. We see that PR has adapted their techniques to the new requirements of the networked society. Two other important conclusions which can be drawn from this study: the first regards the availability of a cultural unity of the European area, as the results of the research have been surprisingly consistent across the analyzed countries. The second conclusion concerns the existence of “One of Many” communication model (the interactive-informal communication which, in the context of the interconnected society, places the organizations on equal footing with the connected individuals (both mentioned types of social actors having the same communication power in the online social systems.

  8. Outline of renovation for Mihama Public Relations (PR) Center on atomic power generation and nuclear applications

    Energy Technology Data Exchange (ETDEWEB)

    1983-05-01

    The Mihama PR Center of Kansai Electric Power Co. on atomic power generation and nuclear applications is now under entire renovation. It was constructed accompanying the construction of No. 1 unit in Mihama Nuclear Power Station, and opened in November, 1967, as the only PR facility of open house system. Since then, more than 1.9 million persons visited there in 15 years. Recently the space has become difficult to provide satisfactorily sophisticated exhibits because the importance of nuclear power generation has increased, and the diversified contents have been required. On the other hand, its building was cramped since many rooms were accommodated in the single round building of total area 815 m/sup 2/. In addition, the building has required drastic looking-over because of its deterioration and damages due to aging. The promotion of the understanding for the early securing of nuclear power plant location has been decided as the principal promotion item. The plan includes the modification of the existing building to the exhibition hall only as well as the completion and re-arrangement of the exhibits. It has been determined to construct a new building connected to the existing building, which accommodates a meeting hall, offices, utility machine room, etc., a total area being increased to 1457 m/sup 2/. The fund required is about 600 million yen. The construction work has started on December 1, 1982, aiming at the opening in July, 1983. The meeting hall is designed to seat about 120 persons and to employ multi-screen image techniques.

  9. Practical Public Relations: Effective PR Techniques for School Library/Media Specialists. Monograph Series No. 5.

    Science.gov (United States)

    Behm, Mary W., Ed.

    This handbook of publicity ideas suggests activities and themes to highlight services and resources of school media centers, including approaches to students, faculty, administration, and the community at large. A 14-item annotated bibliography and six mailing list addresses are provided as additional sources for ideas. Clip art illustrations…

  10. The Historiography of Public Relations in Turkish Public Relations Books

    OpenAIRE

    KARAASLAN ŞANLI, Halise

    2017-01-01

    Criticism on the hegemonic history of public relations (PR) paved the way for the emergence of new approaches to the historiography of PR. The most significant of such approaches is the exposure of genuine history of PR for each country, taking into account the specific socioeconomic and cultural context of each country. This study focuses on the handling of the history of PR in Turkish books on public relations published by prominent publishing houses in Turkey between 1967 and 2013. The stu...

  11. Establishing a PR Plan for Each School: Guidelines to Plan for Public Relations and Marketing for Individual Schools.

    Science.gov (United States)

    Journal of Educational Public Relations, 1989

    1989-01-01

    Presented are two plans for elementary and secondary school public relations and marketing. Emphasized are staff, parent, principal and student communication skills as well as activities designed to assess community and parent concerns. (SI)

  12. Public Relations in Special Libraries.

    Science.gov (United States)

    Rutkowski, Hollace Ann; And Others

    1991-01-01

    This theme issue includes 11 articles on public relations (PR) in special libraries. Highlights include PR at the Special Libraries Association (SLA); sources for marketing research for libraries; developing a library image; sample PR releases; brand strategies for libraries; case studies; publicizing a consortium; and a bibliography of pertinent…

  13. Publicity and public relations

    Science.gov (United States)

    Fosha, Charles E.

    1990-01-01

    This paper addresses approaches to using publicity and public relations to meet the goals of the NASA Space Grant College. Methods universities and colleges can use to publicize space activities are presented.

  14. The World of Journalism – The World of Public Relations Assessment of Changes in Relations Between Journalists and PR Managers in Poland

    Directory of Open Access Journals (Sweden)

    Gawroński Sławomir

    2016-07-01

    Full Text Available The paper presents a comparative look at the results of similar studies relating to the diagnosis of cooperation between the journalists and representatives of the PR industry in Poland. Comparable subjects, arising from the similarity of used research tools, as well as comparable attempts of the research on both environments provide good opportunities of drawing overlapping conclusions from the two research projects. Although standardization of the cooperation between journalists and PR professionals is very difficult and its description is limited by a number of variables and differentiating factors, comparing both studies makes it possible to draw conclusions about some changes or elements that have remained unchanged in relations PR managers - journalists in Poland over the last 11 years.

  15. Functions of public relations

    OpenAIRE

    Baranov G. V.

    2016-01-01

    the article reveals the importance of communication with the public in the implementation of human rights and the ideals of mankind; characterized by the specificity of public relations in the information culture of belief; PR functions are explained on the criterion of optimization of activity of social interactions on the basis of cultural ideals.

  16. Public Relations: Selected, Annotated Bibliography.

    Science.gov (United States)

    Demo, Penny

    Designed for students and practitioners of public relations (PR), this annotated bibliography focuses on recent journal articles and ERIC documents. The 34 citations include the following: (1) surveys of public relations professionals on career-related education; (2) literature reviews of research on measurement and evaluation of PR and…

  17. Public relations

    International Nuclear Information System (INIS)

    1998-01-01

    Public relations activities continued in a well-proved form of organizing plant visits and Information Centre off - site activities. Bohunice NPPs were visited by the number of 7294 visitors in 1997. A brief account of activities in public relations carried out by the Nuclear power plants Jaslovske Bohunice in 1997 is presented

  18. Strategi Public Relations Pariwisata Bali

    OpenAIRE

    Cahaya Putra, Kadek Dwi

    2008-01-01

    Abstract: Bali has to maintain its image and reputation as the world leading class tourist destination. Tourism in fact is a vulnerable industry easily ruined by related issues and crises. Therefore, Public Relations (PR) with its communication strategy is highly required to maintain good relationships with related parties. This study is aimed at identifying Bali’s Public Relations positioning and setting up its PR strategies. Data and information are gained by means of questionnaire distri...

  19. Offentlighed og Public Relations

    Directory of Open Access Journals (Sweden)

    Lars Heltoft

    1993-09-01

    Full Text Available Lars Heltoft, der er en af grundlæggerne af Public Relationsuddannelsen på Roskilde Universitetscenter, kaster i artiklen et kritisk blik på den akademiske forskning i feltet public relations. Selv i nyere udgaver af PR-forskningen - af mange anset for "progressive", f.eks. James Grunings og Jon Whites arbejder - ser Lars Heltoft tydelige spor af PR- professionens selvforståelse og legitimationsbehov. Resultatet er, at den "offentlighed", der burde være kernen i den videnskabelige beskæftigelse med public relations, "forsvinder i den blå luft". Han argumenterer for, at Habermas´ forestilling om "offentlighed" stadig institutionaliserer mulig- heden for kritisk diskurs inden for feltet, samtidig med at han i sproghand- lingsteoretisk perspektiv problematiserer Habermas´ legitimationsbegreb, fordi det undtager private virksomheder og organisationer.

  20. Public relations

    International Nuclear Information System (INIS)

    1996-01-01

    At Nuclear Regulatory Authority of the Slovak Republic (NRA SR), the public relations belongs to the secretariat of the Chairman, and are a part of the policy of carefully planned and purposeful efforts to establish mutual relations between the authority and the public. A spokesmen of NRA SR is in charge of the public relations. The spokesman is ready, without a useless filibuster and based on a particular requirement, to inform governmental bodies, other national bodies and organizations, embassies and international organizations, the public and news media in case of an event at a nuclear installation. To provide for communications activities, NRA SR constructed and opened the Information centre with a particular equipment in autumn 1995, that has already started communications with some dailies, broadcasting, television and Press Agency SR. It has been envisaged that there will be press conferences held in the Information centre a few times a year, or NRA SR senior staff may be interviewed here on extraordinary events at NPPs, or on some other important occasions in NRA SR. In 1995, NRA Sr issued the Annual report in a few variants - each suitable for different use - on NRA SR activities and nuclear safety of Slovak nuclear power plants as of 1994. The NRA SR's Bulletin has started to be published with periodicity of 3 times a year, focusing on NRA SR activities both in Slovakia and abroad. NRA SR Information centre provides foreign visitors with independent propagation and information materials about the issue of nuclear safety enhancement at operational Slovak NPPs. Furthermore, the Information centre provides both the NRA SR's residences in Bratislava and Trnava with daily press monitoring of topical news

  1. Public relations and ethics

    Directory of Open Access Journals (Sweden)

    Bajić Milan

    2010-01-01

    Full Text Available The aim of this paper is the analysis of different forms of PR implementation and research its relation with ethics in practice. 'Public relations' is the every-day term that represents the job that is widely used in all aspects of life and work in today's society. Public relations represent a specific form of communication that has a particular application in society. Public relations involve focusing on a public aspect of organization with the aim of building a positive attitude and image. Image of public relations as a profession is often unfairly negative, and the reason for this is unprofessional and unethical relation of individuals towards their profession. In practice ethics in public relations is often considered to be an oxymoron. Ethical thinking of experts in public relations goes from Biblical attitude 'all you want people to do to you, do even so to them' (Matthew 7:12to professional loyalty to organization they work for. Because of unethical appearance it is important to set the rules, in the form of codex by which the public relations professionals will set their behaviors. .

  2. Public relations strategy

    International Nuclear Information System (INIS)

    Kukovica, T.; Mele, I.

    1996-01-01

    NIMBY (Not In My Back Yard) syndrome has become a major problem in the field of environmental planning. Also in Slovenia. Agency for Radwaste management was established by the Slovene government in 1991. Our main objective is to provide the final disposal of radioactive waste in Slovenia. Overcoming the NIMBY syndrome is therefore the primary aim of Agency's PR (public relations) strategy. Agency's public relations strategy was prepared in 1993. After very unpleasant experience with NIMBY syndrome in local community where one of the potential locations for low and intermediate level repository was identified the strategy was renewed in 1994. It is divided into two parts: information and education. The first one includes providing information to the media, surveys of press clippings, interviews, press conferences, public opinion polls and publishing articles. Agency's first task in the field of education was to prepare different materials like: leaflets, Agency's newspaper and videos. Materials were distributed to various target publics. There is also a special program of lectures for youngsters. All those activities and projects have been successfully realized within the last year. Plans of PR activities for this year are focused on informing the local community about remediation of temporary storage of radioactive waste near village Zavratec. Other new projects are also under preparation like: new leaflets, presentation on Internet, journalist's guide to rad waste management, most frequently asked questions and answers. (author)

  3. Pendekatan Employee Relations Oleh Public Relations (Pr) PT. Indah Kiat Pulp and Paper Tbk Dalam Mensosialisasikan Program Go Green Pada Internal Perusahaan

    OpenAIRE

    ", NURJANAH; Irsyad, Muhammad

    2015-01-01

    Go Green and Global Warming are two word expression often heard in the last several years. Global warming is the effect which is caused by the inability of the atmosphere in accomodating various kinds of gases thrown up by the earth. Because of that, a company has a responsibility taking care of environment through socializing plantings or it is wellknown as Go Green. One of the company concerns about the environment is through the activity of Go Green campaign. In doing socialization, PR Ind...

  4. Public relations

    International Nuclear Information System (INIS)

    1998-01-01

    The Nuclear Regulatory Authority of the Slovak Republic (NRA SR) laid the foundation of a policy of keeping the public informed about the activities and the safety of nuclear installations in the SR already in its origins by opening the NRA Information Centre. The NRA SR issues the Bulletin on NRA SR for domestic and foreign use, the bilingual Annual report on NRA activities for domestic and foreign public - detailed report for the specialists and a version for the Slovak Republic state authorities. On the occasion of the anniversary of the IAEA a special publication on the IAEA was prepared. Forty-nine contributions on NRA national and foreign activities were trans-missed to the Press Agency of the SR (TASR) over the course of 1997. In the journal Safety of Nuclear Energy the column 'Information' periodically carries the briefs on NRA activities. Four essential articles on NRA mission and responsibility in the are of peaceful uses of atomic energy were published in the Newsletter of the Slovak Information Agency (SIA). Contributions on NRA activities and international co-operation are periodically put out in the 'Slovenske elektrarne' Newsletter, the Slovak Nuclear Society Bulletin. Report on the Safety of NPPs in the Slovak Republic is annually published in the Journal European Nuclear Society - Nuclear Europe Worldscan. Some articles on NRA activities were published in the world information agency NucNet. The NRA issued in 1997 four editions of the internal Bulletin on the NRA's national and foreign activities and personnel. Three press conferences were held and six events were arranged in radio broadcasting in 1997

  5. Public relations

    International Nuclear Information System (INIS)

    1997-01-01

    Nuclear Regulatory Authority of the Slovak Republic (NRA SR) started building up a broad information publicity conception resulting in NRA SR Information Centre establishment in 1995. The Centre provides information on the NRA SR activities. The Authority's speaker provides information about NRA SR domestic and foreign activities for TASR, newspapers, Slovak radio and television. Information on nuclear energy facilities situation is given to state authorities, organizations as well as to domestic and foreign mass-media on request. 41 press releases, 3 radio interviews and 5 television records providing information on some important NRA SR events was worked out in 1996. 4 basic NRA SR document have been presented by the Slovak Information Agency, consequently 3 press-conferences were held. Concerning some less frequent communication activities, NRA SR can present the NRA SR annual report in three versions (for the Slovak Government, for public and detailed report for experts). NRA SR and State Authority for Nuclear Safety of the Czech Republic issue together Nuclear Energy Safety News every two months. NRA SR activities Bulletin started issuing in 1996 3 to 4 volumes per year. Newspaper, radio and television news monitoring is performed for Bratislava and Trnava offices providing interesting papers or important events records and photos of NRA SR visits. Practical experience of the information activities performance in connection with the Authority mission and liability was obtained last year. Methodical and organizational guidelines to adjust the state regulatory authority activities in this field have been prepared

  6. New technologies in public relations

    Directory of Open Access Journals (Sweden)

    Dariusz Tworzydło

    2013-12-01

    Full Text Available The article includes an analysis and presentation of selected examples of communication tools, which are used in companies to create and maintain relationships with internal and external environment. The problems related with definition of public relations were also discussed. The article presents the advantage and negative consequences of the use of modern tools of PR, as well.

  7. Fighting bias through public relations

    Energy Technology Data Exchange (ETDEWEB)

    Denny, R.; Russell, V.

    1994-08-01

    Traditionally, the role of public relations (PR) has been twofold: to demonstrate social responsibility or corporate citizenship, and to respond to crisis. In periods of stability and increasing cost accountability, PR activities are vulnerable to budgets cuts. But should they be What can and should PR be in an era of [open quotes]customer focus[close quotes] and how can the effect of PR activities be measured Utility companies and their customers (especially residential) often speak in different languages. What the company views as a valuable addition to quality of service, the residential customer might either view as irrelevant or threatening, or not [open quote]see[close quote] at all. Miscommunication between utilities and their customers goes deeper than generalized distrust of institutions because it is grounded in American cultural beliefs about utilities, big business, and free markets. Reducing the negative effect of these beliefs is possible through PR activities. Thus, rather than being a peripherial part of the marketing plan, PR is critical to achieving company goals-the translocator in the dialogue between company and customer.

  8. Strategi Public Relations Pariwisata Bali

    Directory of Open Access Journals (Sweden)

    Kadek Dwi Cahaya Putra

    2013-12-01

    Full Text Available Abstract: Bali has to maintain its image and reputation as the world leading class tourist destination. Tourism in fact is a vulnerable industry easily ruined by related issues and crises. Therefore, Public Relations (PR with its communication strategy is highly required to maintain good relationships with related parties. This study is aimed at identifying Bali’s Public Relations positioning and setting up its PR strategies. Data and information are gained by means of questionnaire distributed to The Bali Tourism Board (BTB with its stakeholders as an organization playing important role in Bali tourism. The data is then analyzed by SWOT (Strength Weaknesses Opportunities and Threats analysis. It is then found that Bali’s PR positioning is on quadrant V means Stabilization/Growth. The appropriate strategies then are socializing the importance of Issue and Crisis Management, be more creative in tourism related special events, developing relationships with medias, improving tourism publication’s quality, maintaining relationships with related tourism organization and Bali community internally.

  9. Public Relations and Marketing.

    Science.gov (United States)

    Savage, Daniel D.

    1987-01-01

    Urges community colleges to adopt pro-active public relations strategies. Examines the role of the public information officer in such areas as coordination of public relations and marketing activities, relations with media, and the development of a comprehensive public relations plan. (AYC)

  10. When frames align: The interplay between PR, news media, and the public in times of crisis

    NARCIS (Netherlands)

    van der Meer, T.G.L.A.; Verhoeven, P.; Beentjes, H.; Vliegenthart, R.

    2014-01-01

    This study focuses on the frame-building process of organizational-crisis situations in the interplay between the domains public relations (PR), news media, and the public. The purpose of the study is to investigate whether the crisis frames of the domains align over time. To empirically analyze

  11. The PR Pyramid: Social media and the new role of Public Relations in organizations / A Pirâmide das RP: Os media sociais e o papel das Relações Públicas nas organizações

    Directory of Open Access Journals (Sweden)

    José Gabriel Andrade

    2012-12-01

    Full Text Available This paper explores the relationship between social media as tools used by public relations professionals and as part of the daily lives of organizations’ stakeholders, identifying emergent practices in public relations and confronting new perspectives, both professionaland academic, on public relations functions and on its role within organizational communication.Departing from the agreement shared by academics and professionals on a profound shift in public relations as a consequence of the increasingly widespread, intense and frequent use of social media, this paper intends to clarify the nature and terms of that shift. Twoperspectives are confronted: one of them is focused on emergent professional practices and regards social media as tools at the disposal of the PR professional; the other is broader in scope and views social media as a contextual factor that influences both the stakeholders’ behavior patterns and PR practices, thus redefining the role of public relations within organizational communication. The paper presents results from an exploratory study whose goal was to identify a conceptual framework for understanding the impact of social media on public relations.A relevant case study was identified, presenting the solution found by TAP, the Portuguese airline company, to deal with communication crisis involving the social media and to successfully manage social media use as a complementary communication channel. TAP’s social media presence is managed through an articulation of public relations, marketing andcustomer support where public relations assume a pivotal role. Drawing on this case study, we propose the PR pyramid as a theoretical model that redefines the role of public relations as the orchestrator of the consistent, coherent and integrated communication that is demanded by the contemporary digital context.ResumoEste artigo explora a relação entre os media sociais como ferramentas usadas pelos profissionais de

  12. Public relations as public information

    Energy Technology Data Exchange (ETDEWEB)

    Coninx, C.

    1983-01-01

    To the man in the street, the topic of nuclear energy on the one hand is a highly emotional subject incorporating dangers hard to assess. However, on the other hand, there is in most cases little inclination to concern oneself with problems of energy economy. Public relations activities therefore frequently must motivate their adresses to accept information before they can actually inform. In this connection, the informing party must appear trustworthy and avoid that a teacher : pupil relationship is created. In addition, the changes in the socio-political environment must be taken into account. Within the industries and organizations engaged in the nuclear field there is the problem that the effects and the impact of public relations work can hardly be gaged by individually, which greatly hampers quantification of the work actually done.

  13. PUBLIC RELATIONS AS AN INFORMATION PROCESS PHENOMENON

    Directory of Open Access Journals (Sweden)

    TKACH L. M.

    2016-06-01

    Full Text Available Formulation of the problem. If public relations as a phenomenon of information management are examined, we deal with the question of knowledge content and nature of relationship of PR with environment, ability to manage the perception and attitude of people to events in the environment; ensure priority of information over other resources. Goal. To investigate the concept of "public relations" of foreign and domestic experts; consider the typology of the public and the "laws" of public opinion; define the basic principles according to which relations with public should be built, and to identify PR activities as a kind of social communication. Conclusions. Public relations on the basis of advanced information and communication technologies create fundamentally new opportunities for information control and influence on public consciousness.

  14. Integrating Public Relations with Advertising: An Exercise for Students in the College Public Relations Campaigns Course

    Science.gov (United States)

    Moody, Reginald Ford

    2012-01-01

    Today's public relations (PR) campaigns courses give students the opportunity to research, analyze, plan, and, in many cases, execute a campaign for a real client. Even so, today's campaigns courses may leave students with a weak understanding of how PR can best partner with other tools in the communication mix, namely advertising. Educators may…

  15. Strategi Komunikasi Public Relations

    OpenAIRE

    Artis, Artis

    2011-01-01

    Living man in interrelates society. Relationship among human being done by gets communication so man one by another one mutually understand and influence regard for the benefit, it that always been practiced by Public Relations( liaison) in a governance and also firm institute to reach to the effect which ices. The institute of Public Relations declares for,”Public Relations is overall effort which be passed off by design and berkesenambungan in order to creates and pet keenness and mutual un...

  16. Analisis Framing dalam Riset Public Relations

    Directory of Open Access Journals (Sweden)

    NARAYANA MAHENDRA PRASTYA

    2016-12-01

    Full Text Available This paper aims to give description about how to use frame analysis in Public Relations (PR research. The author use two framing models: Entman and Pan & Kosicki. The object is organization official statement about particular issue. Frame analysis method rarely used in Public Relations research. This methods commonly use in journalism study, to analyse the news in media. Meanwhile, the key word of framing is the social construction of reality. Organization can make social construction of realty in their official statement. In acacemic term, frame analysis in PR research is useful to know how organization positioned themselves in particular situation. Other benefit is use to evaluat whether the organization frame is conformable with the public opinion or agenda setting media or not. In practical term, frame analysis give benefit for PR practitioner to create the message that can be undserstood by public, also give positive image for organization.

  17. Peran Public Relation Tak Sekedar Fungsi Teknis

    Directory of Open Access Journals (Sweden)

    Nurul Candrasari Masykuri

    2011-04-01

    Full Text Available Article explored many functions of Public Relations (PR. It is one department in an organization that is responsible for matters relating to community relations and has responsibility for the company image. PR is also responsible for inter-departmental relationships that exist within the organization. So, not only outward, but inward. PR bridges all the problems that occur between departments. In maintaining and improving the quality of image, PR will create a lot of programs to promote the company to the center of the community. The essence of PR must prepare and obtain more data concerning these trends through surveys, research, and observation in the intensive and continuous. The function of PR is essential in every point of planning and corporate development. PR should know the effects of packaging a product that will be offered to customers which will become regular customers of these products. In fact, a PR should be able to maintain such image what would happen if the packaging is yellow and what effect if replaced by a red color. 

  18. Public acceptance and public relations

    International Nuclear Information System (INIS)

    Tanaka, Yasumasa

    1977-01-01

    A set of problems are discussed, which must be studied before the public relations are dealt with. Firstly, the trade-off between energy and health must be considered. There were several ages in which the consideration on health took preference to the energy requirement in the past. For example, the use of coal in London was prohibited by the King's proclamation in 1,306. Secondly, the selection for the acceptance of atomic power development and utilization is based on the subjective susceptibility psychologically, and cannot be concluded only by the logical reasoning. Thirdly, the strict definition of ''national consensus'' is necessary. That is, whether does it mean pleviscite or mere mood. Fourthly, whether the atomic energy is free from the danger or death biologically or not. Fifthly, is there any method for discriminating the persons who accept atomic power from the persons who do not socially. Although the probability of death caused by atomic accidents is very small (one three hundred millionth a year), many peoples hate atomic power and oppose to the construction of nuclear power plants. Four reasons for this are considered: (1) social diffusion of innovation, (2) nuclear allergy, (3) shortage of the conception of risk-benefit, and (4) heterogeneity of the public. According to the investigation of the relationship between electric power and livelihood, carried out by the policy and science research institute in Tokyo, the highly subjective decision for the acceptance of atomic power is independent of the objective knowledge on atomic power. (Iwakiri, K.)

  19. Public Relations vs. Propaganda

    Directory of Open Access Journals (Sweden)

    Alexandru BASTIAN

    2006-10-01

    Full Text Available The paper aims at presenting the characteristics, methods and aplications of two related activities – Public Relations and propaganda. Although different from the piont of wiev of purpose and results (the practice of Public Relations aims at establishing and maintaining mutual lines of communications, understanding, acceptance, and cooperation between an organization and its publics, through transparency and honesty, while propaganda insists on a message that is intended primarily to serve the interests of the messenger. in order to influence public opinion and to manipulate other people’s beliefs by any means necessary, the two activities also present quite a lot of similarities.

  20. A Balanced Scorecard Approach to Public Relations Management Assessment.

    Science.gov (United States)

    Fleisher, Craig S.; Mahaffy, Darren

    1997-01-01

    Describes a new managerial approach to assessing public relations/communications (PR/C) performance using a "balanced scorecard." Reviews the current state of PR/C management assessment; illustrates the balanced scorecard framework; highlights its strengths and weaknesses; describes the process of applying the scorecard to PR/C units;…

  1. Public Relations Strategies for Scholastic Publication Staffs.

    Science.gov (United States)

    Konkle, Bruce E.

    2000-01-01

    Discusses the importance to scholastic publications staffs of four public relations strategies: meticulous research, systematic planning, strengthening communication efforts, and evaluation. Notes internal and external factors crucial to good public relations. Lists activities to consider. (SR)

  2. STRATEGI KOMUNIKASI PUBLIC RELATIONS

    Directory of Open Access Journals (Sweden)

    Artis Artis

    2011-11-01

    Full Text Available Living man in interrelates society. Relationship among human being done by gets communication so man one by another one mutually understand and influence regard for the benefit, it that always been practiced by Public Relations( liaison in a governance and also firm institute to reach to the effect which ices. The institute of Public Relations declares for,”Public Relations is overall effort which be passed off by design and berkesenambungan in order to creates and pet keenness and mutual understanding among an organization with whole its member “. In this case, Public Relations in give distribution on manajement's strategy there is two: First, Doing task as part of Public Relations's strategy and involvement in comprehensive process and gives benefit for management an organization. Both of, Public Relations gets role in management strategy in bring off activity to reach to the effect good one gets internal character and also external one correspond to that desirable by good institute on level governance and firm.

  3. Teaching Mediated Public Relations.

    Science.gov (United States)

    Kent, Michael L.

    2001-01-01

    Discusses approaches to teaching a mediated public relations course, emphasizing the World Wide Web. Outlines five course objectives, assignments and activities, evaluation, texts, and lecture topics. Argues that students mastering these course objectives will understand ethical issues relating to media use, using mediated technology in public…

  4. Public relation for 21st century

    Directory of Open Access Journals (Sweden)

    Jović Tijana

    2005-01-01

    Full Text Available PR - Public relations has come of age, and with that has come a critical need for broadly-based education that is relevant and connected to the practice. The changes in public relations practice are numerous and profound. At root, these changes reflect nothing less than the way the world has changed and continues to change, seemingly spinning ever faster and veering in new directions. But, happily, the changes also reflect a broad acceptance of the validity of modern public relations practice to a global society that is increasingly interdependent, increasingly interconnected.

  5. Nuclear public relations campaign

    Energy Technology Data Exchange (ETDEWEB)

    1983-01-01

    A two-day hearing to investigate DOE's participation in a $30 million nuclear public relations program at a time when the country is asked to decrease spending and in conjunction with similar efforts by the nuclear industry focused on the issue of whether ratepayers or shareholders should finance the effort. Shelby Brewer, Assistant Secretary for Nuclear Energy, defended the expenditures as a response to public demand for information and the need to correct misinformation. The testimony of 14 other witnesses includes the views of citizen and professional groups, utilities, and government agencies. Their testimony is followed by additional material submitted for the record. (DCK)

  6. Upaya Pemulihan Citra Perum Perhutani: Studi Manajemen Public Relations

    Directory of Open Access Journals (Sweden)

    Tresna Wiwitan

    2005-06-01

    Full Text Available Regarding the significant decrease of Indonesia woodland, the management of wood resources becomes the main issue these days. The lack of professionalism attending this matter give bad publicity to Perum Perhutani who responsible to maintain wood resources. It is believed that Public Relations (PR practices played a key role to improve the negative image of Perum Perhutani. Using PR planning steps such as defining PR problems, collecting data toward public opinions, finding key informants, and implementing community relation activities, the problems were solved successfully.

  7. Public relations effectiveness in public health institutions.

    Science.gov (United States)

    Springston, Jeffrey K; Weaver Lariscy, Ruth Ann

    2005-01-01

    This article explores public relations effectiveness in public health institutions. First, the two major elements that comprise public relations effectiveness are discussed: reputation management and stakeholder relations. The factors that define effective reputation management are examined, as are the roles of issues and crisis management in building and maintaining reputation. The article also examines the major facets of stakeholder relations, including an inventory of stakeholder linkages and key audiences, such as the media. Finally, methods of evaluating public relations effectiveness at both the program level and the institutional level are explored.

  8. Online Communication And PR in Romanian Public Administration. The Case Study of Public Institutions From Transylvania

    Directory of Open Access Journals (Sweden)

    Delia Cristina BALABAN

    2016-02-01

    Full Text Available New technologies such as Internet and new media introduce new challenges for public communication. Private companies from Romania use in a very creative way the new tools of Web 2.0, such as social media. In the Romanian public sector, especially in the public administration there are important steps taken towards a modern communication. Based on the example of over 40 city halls, city councils, prefectures and county councils from Transylvania, the present paper analyzes the use of new media tools in public communication by applying content analysis and in-depth interviews with the PR representatives in those institutions in two stages, 2011 and 2015. The most important advantages of online communication in public administration are high speed, cost reduction, reaching young audiences, etc. Nevertheless, there are also critical voices that express possible risks such as exclusion of audience groups that have no online media literacy.

  9. Public Relations for Brazilian Libraries: Process, Principles, Program Planning, Planning Techniques and Suggestions.

    Science.gov (United States)

    Kies, Cosette N.

    A brief overview of the functions of public relations in libraries introduces this manual, which provides an explanation of the public relations (PR) process, including fact-finding, planning, communicating, evaluating, and marketing; some PR principles; a 10-step program that could serve as a model for planning a PR program; a discussion of PR…

  10. Creative communication in public relations activities

    Directory of Open Access Journals (Sweden)

    Dalibor Jakus

    2013-12-01

    Full Text Available This article discusses several approaches to new waves of public relations. Emphasis is given to the creative impulse since many public relations professionals are less familiar with it than other forms of communication. Five criteria are suggested for structuring creative communications: 1. learning how to be a good storyteller; 2. visual communication is the content that could increasingly build strong relationships with audiences; 3. the PR practitioner’s challenge is to evaluate what people are discussing and identify the recurring issues in their marketplace; 4. recognizing that local is new global; and 5. predicate that PR is constantly changing. People who work in public relations possess the skill of offering arguments that will convince the people themselves of something. However, these skills can be offered in traditional or creative forms of expression. If we define public relations as the management of an organization’s communication with its public, then we are referring to the traditional dimension of public relations, the basis and ultimate goal of which are to cultivate relationships with the participants of the process in order to obtain support and to build trust and reputation.

  11. Interdiscursive collaboration in public relations contexts

    Directory of Open Access Journals (Sweden)

    Vijay K. Bhatia

    2013-04-01

    Full Text Available Interdiscursive collaborative construction of professional genres (Bhatia, 2004 & 2010; Bremner, 2006; Smart, 2006 within the framework of “communities of practice” (Lave & Wenger, 1991 can be viewed as a useful instrument for developing writing expertise to initiate novice writers into the conventions of corporate writing. Drawing on evidence from public relations (PR writing contexts in Hong Kong, the paper focuses on the dynamics of participation in collaborative PR practice and on the deconstruction of the collaborative process as evidenced in the deconstruction of various drafts (from brainstorming to the final product and through the perceptions of some of the key PR practitioners in the industry. The paper will have implications for our understanding of interdiscursivity in genre theory (Bhatia, 2010 and for the collaborative writing process within the academy as well as in the workplace.

  12. Perceptions of Public Relations Education.

    Science.gov (United States)

    Stacks, Don W.; Botan, Carl; Turk, Judy VanSlyke

    1999-01-01

    Surveys 258 public-relations educators and practitioners, finding they agree that public-relations education is on track; that systematic assessment is an important feature of public-relations education; and that they agreed on how public-relations education should be structured, and demonstrated a high degree of similarity in their preferences…

  13. Media Sosial dan Peran Manajerial Public Relations PT PLN Persero

    Directory of Open Access Journals (Sweden)

    Narayana Mahendra Prastya

    2013-12-01

    Full Text Available Abstract: Social media affect communication technicians and managerial roles in Public Relations (PR. This study observes PR managerial role in PT PLN Persero in the policy making of social media use for the company’s internal environment. This research use interviews, document studies, and observation as data collection techniques. The results show that the role of communicating the policy is more dominant than the managerial role. Factors influencing PR managerial role are organization’s recognition on the PR role and function in the organization, the number of personnel in the PR department, and the authority overlap within the organization.   Abstrak: Media sosial memengaruhi praktek Public Relations (PR sebagai teknisi komunikasi dan manajerial. Penelitian ini membahas peran manajerial PR d PT PLN Persero dalam penyusunan kebijakan penggunaan media sosial untuk lingkungan internal perusahaan. Penelitian menggunakan metode kualitatif dengan teknik pengumpulan data wawancara, studi dokumen, dan observasi. Hasil penelitian menunjukkan bahwa Bidang Komunikasi Korporat PT PLN Persero sudah melaksanakan peran manajerial walaupun masih didominasi peran mengomunikasikan kebijakan. Peran manajerial PR dipengaruhi oleh pemahaman dan pengakuan formal organisasi terhadap peran dan fungsi PR dalam organisasi, jumlah personel di departemen PR, dan tumpang tindih kewenangan dengan bidang kerja lain dalam organisasi.

  14. Public Relations in the Public Sector

    DEFF Research Database (Denmark)

    Valentini, Chiara

    2013-01-01

    the findings. The study also suffers from the limits of a quantitative research approach, which provides less elaborate accounts of public communication officers’ perceptions of the strategic role of communication in the public sector. Originality/value of paper: This study contributes to the existing......Purpose of the paper: The aim of this study is to examine the level of strategic management of public administrations and information and communication programs by public communication officers in Italy. Methodology: The study is quantitative in nature. It was constructed according to the findings...... of the Excellence Project in Public Relations and thus applies a research instrument similar to that used in other international scholarly investigations in public relations. The population comprises civil servants working in information and communication activities for Italian public administrations. Findings...

  15. Forholdet mellem public relations og marketing som ledelsesfunktioner

    Directory of Open Access Journals (Sweden)

    James E. Grunig

    1993-09-01

    Full Text Available I forsommeren 1993 tildelte Dansk Public Relations Forening årets PR- pris til mesterkommunikatøren Lars Larsen, Jysk Sengetøjslager/Larsen Rejser. I motiveringen hedder det, at Lars Larsen hædres for "en prisvær- dig Public Relations indsats, der kan motivere til en øget anvendelse af Public Relations i den danske forretningsverden". Blandt PR-foreningens medlemmer vakte pristildelingen en vis furore; et indlæg i foreningens blad PRspektiv invendte, at Lars Larsen driver "publicity" (dvs. et reklame- værktøj - "Præcis den slags PR, som vi i mange år har arbejdet på at distancere Public Relation-begrebet fra". Lars Larsen selv sagde, at han slet ikke skelner mellem Public Relations, PR og markedsføring. Et andet indlæg i bladet argumenterede for, at det ikke længere giver mening at adskille begreberne Public Relations og markedsføring, fordi grænsen mellem det offentlige og det private ude i virkeligheden er mere og mere flydende. James Grunigs artikel, der søger at afklare forholdet mellem PR og marketing teoretisk og praktisk, er derfor brændende aktuelt, ikke mindst for PR-fagets bestræbelser på at blive anerkendt som en respek- tabel profession. Den blev præsenteret som foredrag under Grunigs Dan- marksbesøg i marts 1993, er redigeret af Kim Schrøder og oversat fra engelsk af Kenja Henriksen.

  16. Analysing public relations education through international standards: The Portuguese case

    OpenAIRE

    Gonçalves, Gisela Marques Pereira; Spínola, Susana de Carvalho; Padamo, Celma

    2013-01-01

    By using international reports on PR education as a benchmark we analyse the status of PR higher education in Portugal. Despite differences among the study programs, the findings reveal that the standard five courses recommendation by the Commission on Public Relations Education (CPRE) are a part of Portuguese undergraduate curriculum. This includes 12 of the 14 content field guidelines needed to achieve the ideal master's program. Data shows, however, the difficulty of positioning public rel...

  17. Konstruksi Prinsip Kinerja Public Relations Dalam Pandangan Syariat Islam

    Directory of Open Access Journals (Sweden)

    Mubarok Mubarok

    2016-07-01

    Full Text Available PR performance principle formulated as part of the management functions to achieve the objectives of an organization. Likewise with the influence of religious scriptures embraced by every individual involved in the communication process. One scripture that the reference human life is the Qur'an as a way of life of Muslims. Related to the practice and science of public relations it is interesting to look at dikontruksi how Islamic law principle of PR performance. The scales of the Shari'a as an integral part of the life of a Muslim will guide how he practice the principles of PR performance. Institutions are trying to get support through activities that can provoke support from the public without coercion or through a stage of conflict. Arthur W. Page mentions a number of principles that can be used in practice and as a philosophical PR in maintaining relations with the public institutions.

  18. Public Relations in enhancing brand values: case study Virgin Atlantic and Vietnam Airlines

    OpenAIRE

    Tran Viet, Thang

    2014-01-01

    The ultimate purpose of this dissertation is to evaluate the Public Relations (PR) activities of Vietnam Airlines and give the airline some recommendations to improve its PR performance. In order to achieve this purpose, there are three issues needed to be solved: 1) how PR helps to enhance brand personality and brand values 2) the differences in PR activities between Vietnam Airlines and Virgin Atlantic and 3) what approaches Vietnam Airlines should implement to improve its PR performance. ...

  19. Education for Corporate Public Relations.

    Science.gov (United States)

    Baxter, Bill L.

    1985-01-01

    Surveyed members of the Public Relations Society of America who reported that (1) students planning public relations careers in corporations should take courses in this order of priority: journalism, public relations, internships, speech communication, marketing, etc., and (2) an MBA degree was the best advanced education degree. (PD)

  20. Political Public Relations − Media and Information Management

    OpenAIRE

    Tomić, Zoran; Grbavac, Ivana

    2016-01-01

    Political public relations, as one of the PR programmes, has slowly created strategies and tactics for communication with the public and the media. Media management and information management are the most important activities of the political public relations. These activities are frequently connected with non-ethical communication, whose aim is media manipulation and manipulation of the public. Media manipulation is well known as communication spin. These activities are created by governm...

  1. ANALYSIS OF PUBLIC RELATIONS IN CASE STUDY OF FINNISH COMPANY IN FINNISH-CHINESE BUSINESS

    OpenAIRE

    Zhang, Kun

    2014-01-01

    Public Relations (PR) is the way organizations, companies and individuals communicate with the public. PR specialists communicated with the target au diences through media with a purpose to create a positive image and a strong relationship with the audiences. The purpose of this thesis is to study how important are Public relations in international business and how public relations did help to improve the case company’s business. In some cases public relations could mean the difference ...

  2. Public Relations and Interpersonal Communication.

    Science.gov (United States)

    Lance, Elizabeth P.

    Despite a lack of consensus on theoretical perspectives on public relations and variations in the ways it and interpersonal communication are defined, public relations may be related to interpersonal communication in three ways: (1) it is two-way communication, (2) it is personal, and (3) it is relational. Even in activities having the highest…

  3. The Role of Pr in the Public Sector. Case Study on Pr Professionalization at the Local Level in Romania

    Directory of Open Access Journals (Sweden)

    Delia Cristiana BALABAN

    2009-10-01

    Full Text Available Although the idea of creating internal andexternal links within and between institutions isa relatively established one, the public relationsdomain can be considered a new branch of thepromotion process, mainly in the public sector inRomania. This paper aims at creating an overviewof the profile of public relations departments withinpublic institutions. In this research we aspire touncover the main elements that characterize theprofile of public relations departments within publicinstitutions, from the point of view of their qualityand professionalism. Moreover, this researchaims to establish whether there are differencesconcerning the public relations profile betweenpublic administration institutions and other specific public institutions.

  4. Inactive Publics: The Forgotten Publics in Public Relations.

    Science.gov (United States)

    Hallahan, Kirk

    2000-01-01

    Notes that recent public relations theory has largely ignored inactive publics, stakeholder groups that demonstrate low levels of knowledge and involvement in the organization or its products, services, candidates, or causes, but are important to an organization. Examines the nature of inactive publics and proposes a model that locates inactive…

  5. KOMUNIKASI DALAM KEGIATAN PUBLIC RELATIONS

    Directory of Open Access Journals (Sweden)

    Rumsari Hadi Sumarto

    2016-06-01

    PR adalah kegiatan yang pada dasarnya mengarahkan organisasi untuk memperoleh pengakuan publik. PR berusaha untuk membentuk opini publik yang menguntungkan organisasi sehingga citra positif terbangun dengan sendirinya.

  6. Phase relations in the SiC-Al2O3-Pr2O3 system

    International Nuclear Information System (INIS)

    Pan, W.; Wu, L.; Jiang, Y.; Huang, Z.

    2016-01-01

    Phase relations in the Si-Al-Pr-O-C system, including the SiC-Al 2 O 3 -Pr 2 O 3 , the Al 2 O 3 -Pr 2 O 3 -SiO 2 and the SiC-Al 2 O 3 -Pr 2 O 3 -SiO 2 subsystems, were determined by means of XRD phase analysis of solid-state-reacted samples fabricated by using SiC, Al 2 O 3 , Pr 2 O 3 and SiO 2 powders as the starting materials. Subsolidus phase diagrams of the systems were presented. Two Pr-aluminates, namely PrAlO 3 (PrAP) and PrAl 11 O 18 (β(Pr) β-Al 2 O 3 type) were formed in the SiC-Al 2 O 3 -Pr 2 O 3 system. SiC was compatible with both of them. Pr-silicates of Pr 2 SiO 5 , Pr 2 Si 2 O 7 and Pr 9.33 Si 6 O 26 (H(Pr) apatite type) were formed owing to presence of SiO 2 impurity in the SiC powder. The presence of the SiO 2 extended the ternary system of SiC-Al 2 O 3 -Pr 2 O 3 into a quaternary system of SiC-Al 2 O 3 -SiO 2 -Pr 2 O 3 (Si-Al-Pr-O-C). SiC was compatible with Al 2 O 3 , Pr 2 O 3 and the Pr-silicates. The effect of SiO 2 on the phase relations and liquid phase sintering of SiC ceramics was discussed.

  7. How public relations works: theoretical roots and public relations perspectives

    NARCIS (Netherlands)

    Ihlen, Ø.; van Ruler, B.

    2007-01-01

    Public relations is often studied from a managerial, instrumental perspective or a psychological, behavioral perspective. To understand the role of public relations in building trust or mistrust and to develop - or destroy - a license to operate, it needs also to be studied as a social phenomenon.

  8. Internationalizing the Public Relations Curriculum.

    Science.gov (United States)

    Taylor, Maureen

    2001-01-01

    Discusses broadening public relations to an international level by incorporating the topics of culture, international practices, and culturally sensitive theory development. Discusses rationale, design, and execution of an undergraduate course in international public relations. Suggests ways to incorporate assignments addressing international…

  9. Perempuan Dalam Dunia Public Relations

    OpenAIRE

    Novi Kurnia; I Gusti Ngurah Putra

    2004-01-01

    Literature review shows that women gain more access to job in public relations. Observation in Yogyakarta shows that women are not easily top position in corporation due to understatement of the role of public relations in organizational structure. Discrimination against women is minimal except on family allowance.

  10. Perempuan Dalam Dunia Public Relations

    Directory of Open Access Journals (Sweden)

    Novi Kurnia

    2004-03-01

    Full Text Available Literature review shows that women gain more access to job in public relations. Observation in Yogyakarta shows that women are not easily top position in corporation due to understatement of the role of public relations in organizational structure. Discrimination against women is minimal except on family allowance.

  11. Incorporating Global/Multicultural Perspectives in Public Relations Education: An Ethnographic Account.

    Science.gov (United States)

    Bardhan, Nilanjana

    This paper points out that in public relations (PR) the global network approach is fast catching on along with the trend of opening subsidiary offices and entering joint ventures and affiliations with PR agencies in various parts of the world. The paper discusses the need to build theory in the area of international public relations so that…

  12. Public Relations as Promotional Activity

    Directory of Open Access Journals (Sweden)

    Almira CURRI-MEMETI

    2011-11-01

    Full Text Available Public relations give opportunity to the organization to present its image and personality to its own “public”- users, supporters, sponsors, donors, local community and other public.It is about transferring the message to the public, but that is a twoway street. You must communicate with your public, but at the same time you must give opportunity to the public to communicate easier with you. The real public relations include dialog – you should listen to the others, to see things through their perspective. This elaborate is made with the purpose to be useful for every organization, not for the sensational promotion of its achievements, but to become more critical towards its work. Seeing the organization in the way that the other see it, you can become better and sure that you are giving to your users the best service possible.

  13. It's not hype, it's communication: Using public relations techniques to improve your technical messages

    Energy Technology Data Exchange (ETDEWEB)

    Martell, P.J.

    1990-01-01

    Technical communicators are concerned that if they employ public relations (PR) techniques, they somehow compromise their work. They believe PR equates with type. However, to those of us in the field, PR means simply how people relate. Knowing PR techniques gives one a better understanding of human factors and interactions; using the techniques improves the chances for communication to occur. If technical communications are willing to learn PR techniques, they will gain strong tools to use to strengthen their messages.

  14. RELATIONS WITH THE PUBLIC VERSUS PUBLIC RELATIONS IN LOCAL PUBLIC ADMINISTRATION

    Directory of Open Access Journals (Sweden)

    Bente Florina Maria

    2010-12-01

    Full Text Available Concomitant with the evolution of society, public relations are socially expressed only together with the explicit articulation of public categories and public organizations, once the individual becomes a citizen whose satisfaction is at the core of the public systems preoccupations, ignoring times long gone when the ordinary citizen and the majority of the public administration representatives couldnt tell apart the concept of public relations from that of relations with the public.

  15. Demographic differences in PrEP–related stereotypes: Implications for implementation

    Science.gov (United States)

    Golub, Sarit. A.; Gamarel, Kristi E.; Surace, Anthony

    2015-01-01

    Qualitative interviews about pre-exposure prophylaxis (PrEP) stereotypes were conducted with a subsample of 160 MSM who participated in a PrEP messaging study. Negative stereotypes about PrEP users were identified by 80% of participants. Two types of stereotypes were most common: PrEP users are HIV-infected (and lying about it), and PrEP users are promiscuous and resistant to condom use. Participants’ identification of these stereotype categories differed significantly by demographic factors (i.e. race/ethnicity, education). Expanding access to PrEP requires recognizing potential differences in the experience or anticipation of PrEP-related stereotypes that might impact willingness to discuss PrEP with providers, friends, or partners. PMID:26143247

  16. Crisis Communication and Management: Surviving a Public Relations Crisis

    Science.gov (United States)

    Eramo, Eric M.

    2009-01-01

    Crisis management, or crisis communication, is never a good thing for a business to experience. It is, however, a public relations' professional moment to shine and put their honed skills to good use. A good crisis management plan is not only action during the crisis but preparation and reflection. Hiring a PR firm that deals with crisis…

  17. Digital Public Relations: E-Marketing's Big Secret

    Science.gov (United States)

    Gifford, Janet

    2010-01-01

    Online programs and courses are established presences in higher education, and so are processes such as online registration. Prospective students routinely turn to the web for information to help them decide on the most appropriate programs for their situation. Digital public relations (digital PR) is rapidly becoming one of the cornerstones of an…

  18. Public relations i et overkommunikeret samfund

    Directory of Open Access Journals (Sweden)

    Jesper Højbjerg Christensen

    1993-09-01

    Full Text Available Vi har aldrig før været så overfodret med kommunikation. Jesper Højbjerg Christensen, direktør for Advice Ledelses- og Kommuni- kationsrådgivning A/S, diskuterer i artiklen som praktiker med kom- munikationsreoretisk baggrund, hvordan det kan sikres, at man inden for kommunikations- og public relations-branchen ikke bare kommunikerer som propagandamaskiner - mere og mere - men hellere går i dialog og kommunikerer mindre, og bedre. Han peger på, at vi i fremtiden, bl.a. takket være sammenhængne mellem høj uddannelse og avanceret teknologi, får mulighed for at udfolde mere symmetriske kommunikationsformer og konsensus-funderet dialog. Som sit bidrag til at udrydde forvirringen om, hvad public relation egentlig er, opstiller han - uden større tiltro til, at man kan skabe en "teori" om PR - ud fra praksis fire forskellige måder at dyrke public relations på.

  19. MANAJEMEN PUBLIC RELATIONS PENDIDIKAN ISLAM (Kajian Tematik Al Qur’an dan Al Hadits

    Directory of Open Access Journals (Sweden)

    Dian Iskandar Jaelani

    2014-11-01

    Full Text Available Public Relations (PR has two senses. First, in terms of public relations as communication techniques. And second, public relations as a method of communication. The concept of Public Relations with respect to understanding through knowledge creation activities, and through these activities that impact the changes will appear. Public Relations itself is a combination of various immunization and included in the ranks of the social sciences such as political science, economics, history, psychology, sociology, communication and others.

  20. Internship Practices in Public Relations.

    Science.gov (United States)

    Kendall, Robert

    1980-01-01

    Surveys the range of job experiences available to journalism students and suggests how these internship programs could be standardized. Available from Public Relations Review, Communication Research Associates, Inc., 7338 Baltimore Blvd., Suite 101A, College Park, MD 20740; one year, $15.00; two years $27.00; three years $39.00. (JMF)

  1. Public relations activities in BNFL

    Energy Technology Data Exchange (ETDEWEB)

    Phillips, B. [British Nuclear Fuels plc, Cheshire (United Kingdom)

    1993-12-31

    British Nuclear Fuels plc (BNFL) is a major industrial company employing 15,000 people and supporting another 50,000 jobs in British industry through it`s isnvestment program. BNFL is frequently in the news, mainly because of the Sellafield reprocessing plant in West Cumbria. The company`s public relation policy is described in this report.

  2. PROFESSIONALISM AND ETHICS: IS THE TOBACCO INDUSTRY DAMAGING THE HEALTH OF THE PUBLIC RELATIONS PROFESSION?

    Directory of Open Access Journals (Sweden)

    Adnan Hussein

    2006-01-01

    Full Text Available In most parts of the world, public relations (PR is seeking recognition as a profession. The path to gaining professional status hinges on its adherence to professional ethical standards. This paper argues that it is inappropriate for public relations practitioners to represent the tobacco industry because it is against the PR ethics of upholding truth and public interest. The paper cites historical tobacco industry documents to reveal that the industry would not hesitate to use unethical means to maximise profits.

  3. Some aspects of public relation activities at Russian NPPs

    International Nuclear Information System (INIS)

    Ermakov, Sergei

    1995-01-01

    Full text: Since 1992 Rosenergoatom has managed most of the Russian NPPs. Here in this report we present its main public relations activities. 1. The leading role of the management of Rosenergoatom (Direction of Public Relations) is in relations with the public. 2. The main public relations activities are: - contact with the selected and administrative authorities of different levels, - interaction with mass media, - information of employees, - information of, and interaction with, the people of the areas close to the NPPs and especially of the nearby towns, - organising and carrying out opinion polls, - celebration campaigns at NPPs. 3. The use of NPPs' information centers and groups for PR activities: - construction and equipping of NPPs' public information centers; organising excursions, lectures, debates at NPPs; - publishing of news papers at NPPs and at NPPs' towns. 4. Public information in the regions close to the NPPs construction sites (Far East, Kostroma, Rostov, Veronezh regions). 5. Conclusions on the activities and plans for the future. (author)

  4. [Public relations in institutions and establishments of the health administration system].

    Science.gov (United States)

    Martynenko, A V

    2002-01-01

    The article is dedicated to development of directions and specific functions of the health system bodies/institutions public relations (PR) activities. Priorities are set forth depending on the form of property thereof. A complex use of approaches toward carrying out of PR activities permits optimizing work both within the system itself and relations with the society as a whole.

  5. Public Relations In Nigerian Public Libraries: A Critical Assessment ...

    African Journals Online (AJOL)

    This paper critically assesses public relations in public libraries in Nigeria. A simple random sampling method was used to select 751 staff and 1161 users from 14 chosen public libraries. The result shows that about 60% of staff in public libraries were unaware of the importance of public relation in the delivery of effective ...

  6. Opportunities for Public Relations Research in Public Health.

    Science.gov (United States)

    Wise, Kurt

    2001-01-01

    Considers how communication researchers have developed a solid body of knowledge in the health field but know little about the activities of public relations practitioners in public health bodies. Suggests that public relations scholarship and practice have much to offer the field of public health in helping public health bodies meet their…

  7. Framing HIV Pre-Exposure Prophylaxis (PrEP) for the General Public: How Inclusive Messaging May Prevent Prejudice from Diminishing Public Support.

    Science.gov (United States)

    Calabrese, Sarah K; Underhill, Kristen; Earnshaw, Valerie A; Hansen, Nathan B; Kershaw, Trace S; Magnus, Manya; Krakower, Douglas S; Mayer, Kenneth H; Betancourt, Joseph R; Dovidio, John F

    2016-07-01

    Strategic framing of public messages about HIV pre-exposure prophylaxis (PrEP) may influence public support for policies and programs affecting access. This survey study examined how public attitudes toward PrEP differed based on the social group PrEP was described as benefiting ("beneficiary") and the moderating effect of prejudice. Members of the general public (n = 154) recruited online were randomly assigned to three beneficiary conditions: general population, gay men, or Black gay men. All participants received identical PrEP background information before completing measures of PrEP attitudes (specifying beneficiary), racism, and heterosexism. Despite anticipating greater PrEP adherence among gay men and Black gay men and perceiving PrEP as especially beneficial to the latter, participants expressed lower support for policies/programs making PrEP affordable for these groups vs. the general population. This disparity in support was stronger among participants reporting greater prejudice. Inclusive framing of PrEP in public discourse may prevent prejudice from undermining implementation efforts.

  8. From Public Relations to Corporate Public Diplomacy

    DEFF Research Database (Denmark)

    Mogensen, Kirsten

    2017-01-01

    This paper illustrates several factors that make corporate public diplomacy a fundamentally different approach to activities that aim at legitimacy alone. A case study of a suspended Chinese hydropower project (i.e., the Myitsone Dam) in northern Myanmar is presented to address the functional...

  9. Rally as a Political Public Relations Strategy for Public Acceptance ...

    African Journals Online (AJOL)

    This study examines the assessment of the use of rally as a political public relations strategy for public acceptance of a political party during the 2015 presidential elections in Lagos State. Public relations uses tactical methods of communication to build relations between an organisation and its internal and external publics.

  10. Public relations activities at JAPC

    International Nuclear Information System (INIS)

    Kamiyabu, Kumi

    2011-01-01

    The Japan Atomic Power Company (JAPC) is the only electric power company in Japan solely engaged in nuclear energy. In order to fulfill our role as a pioneer in nuclear power generation, various projects have been undertaken, including the construction of the first commercial nuclear power plant in Japan and the construction, operation and decommissioning of power plants in Tokaimura in Ibaraki prefecture and in Tsuruga city in Fukui prefecture. JAPC is an electric nuclear power generation company which sells electricity directly to the electric companies. Since JAPC doesn't have retail customers, it has limited opportunities to come in contact with local residents. It is essential to gain the confidence and understanding of nuclear power by local residents in order to promote our projects and to manage our nuclear power plants. Under these circumstances, JAPC has steadily developed public relations in local areas and surrounding neighborhoods through an action policy of two-way communication. In this presentation, the two-way communication public relations policy will be explained. I would like to describe the achievements of the two-way communication policy by referring to the results of public opinion surveys conducted in Ibaraki and Fukui prefectures. (author)

  11. Mediatisation or PR-ization of Public--Media Communication--Analysis of Mediated Communication of Zoran Milanović.

    Science.gov (United States)

    Tanta, Ivan; Lesinger, Gordana

    2015-12-01

    Politicians and their public relations advisors depend on the mass communication media to transmit messages dailyand communicate effectively. The development of the mass media, from traditional to new, has changed the working conditions of these professions where one inevitably affects the other. Consequently, the way of formatting information in the newshas changed, along with the way of monitoring the political developments and informs the public on political activities. Amajor role in this process, over and above the political actors, has advisers for public relations, who choose moments andevents to publicise (PR-ization). With the increasing influence of public relations to media reports, politics also changes thepicture of the media and the impact on media coverage. Similarly, the impact on the manner in which the media reportprocess, what topics will be discussed topics and what tone the given information will have. We are living in a world characterized by mediation (Mazzoleni and Schulz, 1999) of the politics and the society as a whole, because politics and publicrelations necessarily need the media to communicate with their audiences. In this regard, we can talk about PR-izationmedia as the fundamental role of public relations practitioners affect attitudes, which skillfully make careful design ofmessages and events that are not included herein are the three professions each other should one without the other does notmake sense. This paper will focus on the influence of the media on politics and on influence of the public relations as profession in the content media perception. In view of the drawn by daily public appearances of Prime Minister, Zoran Milanovi6,and as says Lali63 few politics-related phenomena have over the past twenty years engaged so many reviews by experts andscholars as the Prime Minister's rhetoric. The particular form of the political communication will be reviewed in this paper.Through the interviews and the content analysis of key

  12. The PR Pyramid: Social media and the new role of Public

    OpenAIRE

    Damasio, Manuel José; Dias, Patricio; Andrade, José Gabriel

    2012-01-01

    This paper explores the relationship between social media as tools used by public relations professionals and as part of the daily lives of organizations’ stakeholders, identifying emergent practices in public relations and confronting new perspectives, both professional and academic, on public relations functions and on its role within organizational communication. Departing from the agreement shared by academics and professionals on a profound shift in public relations as ...

  13. Strategi Pemasaran Public Relations Md Entertainment Pada Pemasaran Film Habibie & Ainun

    OpenAIRE

    Permana, Trisna Adi; Puspitasari, Lilis

    2015-01-01

    Tujuan penelitian ini adalah untuk mengetahui perencanaan, implementasi serta evaluasi dari strategiMarketing Public Relations yang ditetapkan PR MD Entertainment pada film Habibie & Ainun pada tahun2012-2013. Metode yang dilakukan adalah metode deskriptif yang bertujuan melukiskan secara sistematisfakta atau karakteristik populasi tertentu atau bidang tertentu secara faktual dan cermat. Hasil penelitianmenunjukan PR MD Entertainment telah melakukan tahapan-tahapan atau Teknik PR pada film Ha...

  14. Personal Influence Model of Public Relations: A Case Study in Indonesia’s Mining Industry

    Directory of Open Access Journals (Sweden)

    Gregoria Arum Yudarwati

    2013-11-01

    Full Text Available Abstract: Studi kasus di industri pertambangan Indonesia dipilih sebagai jendela untuk memahami fungsi public relations (PR di era paska Suharto. Partisipan memandang era reformasi yang memungkinkan kebebasan berpendapat dan sistem desentralisasi sebagai pemicu untuk menyusun strategi public relations (PR yang baru dalam menjalin hubungan dengan publik. Personal relationship model of PR ditemukan sebagai model PR yang dominan di industri pertambangan Indonesia. Model ini dipilih sebagai strategi untuk membangun hubungan baik dengan orangorang kunci di komunitas yang dipahami sebagai masyarakat kolektif. Temuan ini mendukung proposisi yang menyatakan adanya pengaruh budaya setempat dan nilai-nilai lokal terhadap paktekPR.

  15. Public Relations Definitions Through the Years

    Science.gov (United States)

    Harlow, Rex F.

    1977-01-01

    Traces public relations definitions in the twentieth century emphasizing the impact of publicity efforts. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)

  16. Using Crisis Simulations in Public Relations Education

    Science.gov (United States)

    Veil, Shari R.

    2010-01-01

    Objectives: Students will demonstrate research, decision making, team building, and public speaking skills, while applying issues management and crisis communication concepts in a realistic setting. Courses: Introduction to Public Relations, Public Relations Cases, Crisis Communication.

  17. Public Relations History Misses "Her Story."

    Science.gov (United States)

    Creedon, Pamela J.

    1989-01-01

    Examines coverage of women in 10 recent public relations textbooks. Finds that every book except 1 mentioned at least one woman by name in its public relations history section. Argues that the history of public relations should be written to include more women, such as the public relations pioneer Doris E. Fleischman. (MM)

  18. The PR Officer's Survival Kit.

    Science.gov (United States)

    Woodrum, Robert L.

    1996-01-01

    A former corporate public relations (PR) professional shares strategies for communicating and cooperating with the chief executive officer, and particularly for coping with differences in perceptions of the public relations officer's role. Basic attributes of a successful PR professional are outlined: good communication skills, an analytical…

  19. Public acceptance and public relations. Communication approach to related pre-public relation problems

    Energy Technology Data Exchange (ETDEWEB)

    Tanaka, Y [Gakushuin Univ., Tokyo (Japan)

    1977-07-01

    A set of problems are discussed, which must be studied before the public relations are dealt with. Firstly, the trade-off between energy and health must be considered. Although the probability of death caused by atomic accidents is very small (one three hundred millionth a year), many peoples hate atomic power and oppose to the construction of nuclear power plants. Four reasons for this are considered: (1) social diffusion of innovation, (2) nuclear allergy, (3) shortage of the conception of risk-benefit, and (4) heterogeneity of the public. According to the investigation of the relationship between electric power and livelihood, carried out by the policyand science research institute in Tokyo, the highly subjective decision for the acceptance of atomic power is independent of the objective knowledge on atomic power.

  20. Crisis - Strategic Management in Public Relation

    OpenAIRE

    Saari Ahmad

    2012-01-01

    This is a concept paper to explore the strategic management approaches in public relations during crisis. The main objective of this article is to identify the most effective action plan for Public relation. The review of the strategic management in public relations literature reveals that the relationship between strategic management and public relations is still vague. Four stages were identified in the process of establishing the action plan for public relations and eleven strategic action...

  1. Public Relations: Roles, Entry Requirements and Professionalism

    OpenAIRE

    Cahaya Putra, Kadek Dwi

    2009-01-01

    Abstract: This paper attempts to describe that there is a chance for non-Public Relations graduates to work as or at the Public Relations industry. Studies have shown that Public Relations practitioners are mostly from generalist background (not Public Relations) and even come into the job by chance. A Public Relations is a very sociable person, possess a mix of functional, managerial and negotiating abilities as well as analytical and well-developed communication and understand people and hu...

  2. Strategi Public Relations Hotel dalam Membentuk Citra Objek Wisata

    Directory of Open Access Journals (Sweden)

    Poppy Ruliana

    2015-01-01

    Full Text Available The purpose of this study is to determine the communication strategy of marketing through public relations approach between hotel and community. The model used in this study is a Public Relations strategy planning model of Cutlip, Center & Broom (2009. Method used in this research is descriptive qualitative approach. Data were collected by doing participatory observation, in-depth interviews, documentary studies and triangulation. Data wrere analyzed through the stages of data reduction, data presentation, conclusion and verification. Result shows that the PR strategy planning model proposed by Cutlip, Center & Broom can support this research.

  3. Public Relations in the State Institutions from Galati

    Directory of Open Access Journals (Sweden)

    Daniela Aurelia Tanase Popa

    2016-06-01

    Full Text Available The paper aims at identifying and analyzing specific public relations activities in various state institutions from Galati in order to shape a PR typological profile in this geographic area. From the methodological point of view, the paper is based on in-depth interview technique for data collection and content analysis as a method of interpretation. The purpose of this qualitative study is to investigate the professional activity of the specialist in public relations in state institutions in Galati and achieving it was made possible through a structured interview guide on three indicators: professional environment, typological profile, professional responsibility.

  4. Public Relations and Publicity: Tools and Techniques for Student Organizations.

    Science.gov (United States)

    DeFeo, Carol Jean

    Based on the idea that to be successful, a student organization must have a sound public relations and publicity program, this handbook considers techniques of internal communication that establish good public relations with various special groups: the student body, the administration, the faculty, and the staff. The handbook states that…

  5. Power station design and public relations - association with the citizen

    International Nuclear Information System (INIS)

    Eiteneyer, H.

    1977-01-01

    The series of questions concerning public relations, connected with the realization of power plant construction projects will be discussed before the background of the public requirement of electricity supply corporations. It will be explained that public relation cannot be seen as an instrument, having the purpose to inform about 'good or bad' of power plant designs and construction intentions. PR is more a constitutive element of economy policy. Transparent, clear information of the citizen about power plant projects, and power plant related procedures should be their targets. This signifies a distance from just technical presentation. PR must develop in the direction to active corporational strategy, taking psychological- and social psychological influences into consideration. Statements will be made in regard to the dialogue between power plant advocates and power plant opponents. The special responsibility of the public electricity supply corporations for an always sufficient, safe and economical supply to the consumer, will be pointed out. Better information of the public in this regard is a necessary requirement. (orig.) [de

  6. A Primer in Publicity for Education Associations. PR Bookshelf No. 6.

    Science.gov (United States)

    National Education Association, Washington, DC.

    This booklet is designed to help local education associations utilize existing publicity techniques and develop others to provide visibility for the associations and their teachers. Discussion covers the role of publicity and its relationship to public relations (examples and guidelines are given), the development of a news-gathering network…

  7. Personalised Networks of Influence in Public Relations

    DEFF Research Database (Denmark)

    Valentini, Chiara

    2010-01-01

    of influence are also tested with Italian journalists to verify whether or not other communication-related professions consider important to have personalised networks of influence and whether or not this relevance is perceived similar to that of PR practitioners. The data of this study was gleaned from...

  8. Persepsi Mahasiswa tentang Posisi Strategis Profesi Public Relations

    Directory of Open Access Journals (Sweden)

    Trie Damayanti

    2013-06-01

    Full Text Available Penelitian berjudul Persepsi Mahasiswa Tentang Posisi Strategis Profesi Public Relations ini bertujuan untuk mengetahui (a Bagaimana mahasiswa Jurusan Humas memaknai posisi strategis Profesi PR dalam organisasinya, (b Bagaimana mahasiswa Jurusan Humas memandang dan memaknai Ilmu Kehumasan yang dimiliki untuk diterapkan pada Profesi PR, (c Bagaimana mahasiswa Jurusan Humas memandang dan memaknai kemampuan yang harus dimiliki oleh seorang PRO. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologis, dengan perspektif teoretis konstruksi sosial atas realitas.Nara sumber diambil dari mahasiswa Jurusan Humas semester III, V, dan VII sebanyak enam orang. Penentuan sampel dilakukan secara purposif. Hasil penelitian menun- jukkan bahwa (1 mahasiswa memaknai posisi strategis PR dilihat dari kedekatannya dengan pengambil kebijakan seperti realitas yang memang beredar di masyarakat bahwa semakin dekat seseorang dengan pimpinan akan semakin strategis posisi tersebut; (2 mahasiswa memandang dan memaknai  Ilmu Kehumasan yang dimiliki sesuai dengan materi perkuliahan yang pernah didapat dan realitas yang berkembang di masyarakat tentang profesi ke-PRan. Ilmu Kehumasan lebih dilihat dari materi yang membutuhkan skill dan materi yang aplikatif; (3 mahasiswa memandang dan memaknai kemampuan yang harus dimiliki pada hal yang berkaitan dengan materi perkuliahan ditambah dengan bahasa asing, dan komputer seperti halnya realitas yang memandang kemampuan komputer dan penguasaan bahasa asing menjadi hal yang membuat orang dipandang lebih kompeten dibandingkan yang lain. Kesimpulan didapat bahwa pandangan mahasiswa terhadap posisi strategis Ilmu Kehumasan yang akan diterapkan, sampai dengan kemampuan yang harus dimiliki oleh seorang PRO sangat dipengaruhi oleh realitas dan pengetahuan sebelumnya pada pemahaman tentang strategi, pemaknaan pada Ilmu Kehumasan juga dipengaruhi pada pengalaman mereka pada Ilmu Kehumasan dan pengetahuan yang berkembang

  9. Ethics of the profession of public relations--does the public relations affects on journalism in Croatia?

    Science.gov (United States)

    Tanta, Ivan; Lesinger, Gordana

    2013-09-01

    The UK's leading professional body for public relations "Chartered Institute of Public Relations" (CIPR) said that the public relations is about reputation--they are the result of what you do, what you say and what others say about you. Furthermore CIPR says that public relations are discipline whose objectives are safeguarding reputation, establishing understanding and pot pores, and the impact on the thinking and behavior of the public. Although the primary goal of public relations is to preserve and build a reputation, to tell the truth to a customer who has hired experts in this area, it seems that in its own way of development, public relations practitioners have stopped worrying about their reputation and the perception of the discipline within the public they address. All relevant professional bodies for public relations, including the Croatian Association for Public Relation (HUOJ), had set up codes of ethics and high standards according which the members and practitioners should be evaluated. Among other things stays that practitioner of public relations is required to check the reliability and accuracy of the data prior to their distribution and nurture honesty and accountability to the public interest. It seems that right this instruction of code of ethics has been often violated. In a public speech in Croatia, and therefore in the media, exist manipulation, propaganda, and all the techniques of spin, which practitioners of public relations are skillfully using in the daily transfer of information to the users and target groups. The aim of this paper is to determine what is the perception of the profession to the public. As in today's journalism increasingly present plume of public relations, we wish to comment on the part where journalism ends and begins PR and vice versa. In this paper, we analyze and compare codes of ethics ethics associations for public relations, as well as codes of ethics journalists' associations, in order to answer the question

  10. Understanding and Using the Relationships between Business and Professional Communication and Public Relations

    Science.gov (United States)

    Penrose, John M.

    2015-01-01

    Aspects of research and pedagogy from the public relations discipline can benefit the business and professional communication instructor seeking new dimensions for the business and professional communication classroom. Elements of public relations (PR) found in Association for Business Communication articles and journals may be incorporated in the…

  11. Teaching Ethics across the Public Relations Curriculum.

    Science.gov (United States)

    Hutchison, Liese L.

    2002-01-01

    Suggests ways of incorporating ethics across the undergraduate public relations curriculum. Reviews current coverage of ethics in public relations principles, writing, cases, and textbooks. Suggests other methods that teachers can use to incorporate ethical pedagogical tools in all public relations courses in an effort to develop students' ethical…

  12. Future Directions in Public Relations Education.

    Science.gov (United States)

    Kalupa, Frank B.; Allen, T. Harrell

    1982-01-01

    Survey of public relations practitioners and educators shows strong agreement for (1) changes and improvements in public relations education; (2) more business courses and greater emphasis on social science research; and (3) separate degree programs, not public relations majors within a journalism degree. For journal availability, see CS 705 902.…

  13. Public relations in Europe: A kaleidoscopic picture

    NARCIS (Netherlands)

    van Ruler, A.A.; Vercic, D.; Flodin, B.; Buetschi, G.

    2001-01-01

    Focuses on the Delphi research project, a part of the European Public Relations Body of Knowledge project, which questions the existence of a European authenticity of public relations. Description of the study design; Discussion on public relations as a professional management function; Conclusions.

  14. PUBLIC RELATIONS IN PUBLIC ADMINISTRATION: ROLE AND MANAGEMENT, IN A SOCIO-POLITICAL MARKETING CONTEXT

    Directory of Open Access Journals (Sweden)

    Dorian Pocovnicu

    2014-07-01

    Full Text Available Many agree that PR and marketing are at their best when used together, when it comes to local public administration institutions there is the need for both an individual and symbiotic approach of the two. Taking into consideration that public interest organizations act within public space, PR represents a public communication strategy. Thus they present the role of generating a climate and state of social normality and, especially in democratic societies, PR plays the part of generator of communication flows between public institutions, citizens and stakeholders. In a social-political marketing context, envisaged as an aggregate of processes, with a multiple purpose, the generator which is PR must unfold coherently for each of the processes. It is our purpose in this paper to depict the PR role and management in the case of one local public administration institution (Bacau Prefect Institution, in a socio-political marketing context.

  15. Toward a Comprehensive History of Public Relations.

    Science.gov (United States)

    Byerly, Carolyn M.

    Standard histories of public relations privilege the field's association with business enterprise, and traditionally place the origins of the field in the press agentry of the 19th century and in the rise of corporate concern with public opinion in the first decade of the 20th century. However, the roots of public relations reach both farther and…

  16. Review of Research on Environmental Public Relations

    Science.gov (United States)

    Grunig, James E.

    1977-01-01

    Reviews existing knowledge on the behavior of public relations practitioners in environmental problems, public concern and media coverage of pollution and deterioation of the natural environment. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)

  17. Public Relations Education and the Business Schools.

    Science.gov (United States)

    Wright, Donald K.

    1982-01-01

    Reports on a study to examine what is being taught in U.S. business schools. Found that public relations is not being taught at most of the major schools, although many universities offer public policy courses which cover some elements important to public relations. For journal availability, see CS 705 902. (PD)

  18. The new PR of states: How nation branding practices affect the security function of public diplomacy

    DEFF Research Database (Denmark)

    Rasmussen, Rasmus Kjærgaard; Merkelsen, Henrik

    2012-01-01

    This paper investigates how the role of public relations practice in public diplomacy is undergoing a transformation as a consequence of the influence from nation branding. A case study of the Danish government's response to the so-called Cartoon Crisis illustrates how the threat from international...... a domestic audience. In the public diplomacy efforts towards transnational publics the link to national security will completely disappear whereby the public relations of states is transformed to the marketing of states....... terrorism to national security initially served as a catalyst for new public diplomacy initiatives. But as the initiatives were implemented within a framework of nation branding the focus on risk reduction became subjected to a marketing logic and a new focus on economic objectives took over. The paper...

  19. Public Participation in the Energy-Related Public Policy Making

    International Nuclear Information System (INIS)

    Bozicevic Vrhovcak, M.; Rodik, D.; Zmijarevic, Z.; Jaksic, D.

    2011-01-01

    This paper provides an overview of possibilities for public participation in proposing legal acts and other energy related documents in the Republic of Croatia and gives author assessment of the Croatian public participation level in the processes carried out. The ways how public has participated in the making of a few officially accepted documents have been analysed and potential benefits of inclusion of a wider circle of interested public have been stated. A comparison of the degree of public involvement in the decision making processes in Croatia and the European Union has been made, with specific emphasis on the adoption of the Third package of energy laws. Several national and EU funded projects aiming at enhancing the Croatian public participation in public decision making processes have been presented and their results given. Finally, possibilities for the improvement of the public participation in the Croatian energy policy making processes are proposed. (author)

  20. Pengaruh Kepemimpinan Manajer Public Relations terhadap Kualitas Manajemen Public Relations dan Korelasinya dengan Efektivitas Sistem Komunikasi Perusahaan

    Directory of Open Access Journals (Sweden)

    Neni Yulianita

    2002-12-01

    Full Text Available The focus of this research was to study the personal skills and leadership functions of the public relations manager which is assumed will bear its influence on the quality of public relations management in order to enhance the effectiveness of the communication system of his organization. The approach used in this research was systems approach in the social-science context which is interlaced with interdicipliner approach from the psychology, communication, sociology,and management perspective. As for the method used was ""the Explanatory Survey Method"".  The research object was conducted in 19 BUMN in DKI Jakarta and West Java. Tocollect the data, the researcher used questionnaires, in depth interview, observation, and library study. The questionnaires were distributed to 85 respondents among Public Relations Officers (PRO and 96 respondents among corporate managers. To fullflll the research data, the researcher took in depth interview to 19 public relations manager from selected BUMN. The conclusion from the result of hypothesis using Path AnalySis-Statistical Test and ProductMoment Correlation Coefficient 'r' ofident that either the main hypothesis or subhypotheses proposed were accepted. The leadership (Viewed from the aspect of personal skills and leadership function of Public Relations Manager among BUMN significantly influenced the quality of Public Relations Management and the quality of PR Manajement had significantly correlation with the effectiveness of a corporate communication system.

  1. Public Relations: Roles, Entry Requirements and Professionalism

    Directory of Open Access Journals (Sweden)

    Kadek Dwi Cahaya Putra

    2013-12-01

    Full Text Available Abstract: This paper attempts to describe that there is a chance for non-Public Relations graduates to work as or at the Public Relations industry. Studies have shown that Public Relations practitioners are mostly from generalist background (not Public Relations and even come into the job by chance. A Public Relations is a very sociable person, possess a mix of functional, managerial and negotiating abilities as well as analytical and well-developed communication and understand people and human psychology. With working roles of Expert Prescriber, Communication Facilitator, Problem Solving Facilitator and Communication Technician, a Public Relations needs to be well prepared by learning foreign language, joining personality improvement course, developing networking and understanding computer and communication technology. Areas of where a Public relations works are in-house (organization/company, consultancy and freelance practitioner having various titles showing their main function in the organization such as public affairs, event manager, community relations manager, marketing communication executive, employee relations manager, corporate communications manager, media coordinator. As there is an increased challenge of Public Relations’s professionalism, a true practitioner is best prepared by educational institutions with lecturers having sound education and practice combined with extensive link-and -match research and industrial-practical placement for the graduates.

  2. Public Relations: Too Little Emphasis on Communication

    OpenAIRE

    van Ruler, Betteke

    2016-01-01

    Examining the literature on public relations, the notion emerges that all major public relations approaches recognize communication as a means to “do” public relations; some even use “communication” in the name of their approach. However, as a key concept that needs to be defined and discussed, communication is largely overlooked. After close reading of relevant literature in order to understand what is really understood under “communication”, there is hardly any reference to be found to (rec...

  3. Public Relations Applications in Librarianship and Television

    Directory of Open Access Journals (Sweden)

    Erol Yılmaz

    1999-12-01

    Full Text Available Public relations is an indispensable management function for an organization to reach its target audiences so as to serve them better and, at the same time, to upgrade its status in society as an organization. Television, as mass communication medium, is used effectively in public relations in librarianship. Researches showed that planned public relations is not utilized in the field of librarianship in our country, and television is not made use of for this purpose.

  4. Public Relations: Membangun Komunikasi Internal dalam Perusahaan

    OpenAIRE

    Setyanto, Yugih; Anggarina, Paula T.

    2017-01-01

    Public relations had a management function within the company. The process of public relations entirely refers to a managerial approach consisting of fact finding, planning, communications and evaluation. In addition, public relations also runs internal activities to build good communication between the parties involved in the company to create a conducive working atmosphere. Internal communication within the company becomes an important element in creating a good working climate especially i...

  5. Pension System Related Public Politics

    Directory of Open Access Journals (Sweden)

    LIVIU RADU

    2015-05-01

    Full Text Available This paper aims to find some answers regarding the long term sustainability of the pension system. Romania’s pension system originates from the invalidity insurances and pension system designed by the German cancellor Otto Eduard Leopold von Bismark in 1889. From a European perspective, Romania has to fill an obvious gap regarding the reformation of the national public pension system. International experience, particularly of the last 130 years, indicates that, in actuality, multiple pension systems have been put into function in most of the world’s countries and which are diferenciated by some elements (organizing and managing the system, defyning pension rights, method of forming the resources, the pension’s level rapported to the average income etc. and after the eficacity degree dependent on internal influences, social, economic and demographic environment, and last but not least by the political factor.

  6. The Role of Advertising, Publicity and Public Relations in Theatre ...

    African Journals Online (AJOL)

    The paper notes that the usage of these marketing communication tools in theatre ... and public relations, plus other marketing tools in the promotional activities of theatres in Nigeria. ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

  7. STRATEGI PEMASARAN PUBLIC RELATIONS MD ENTERTAINMENT PADA PEMASARAN FILM HABIBIE & AINUN

    OpenAIRE

    Trisna Adi Permana; Lilis Puspitasari

    2015-01-01

    Tujuan penelitian ini adalah untuk mengetahui perencanaan, implementasi serta evaluasi dari strategi Marketing Public Relations yang ditetapkan PR MD Entertainment pada film Habibie & Ainun pada tahun 2012-2013. Metode yang dilakukan adalah metode deskriptif yang bertujuan melukiskan secara sistematis fakta atau karakteristik populasi tertentu atau bidang tertentu secara faktual dan cermat. Hasil penelitian menunjukan PR MD Entertainment telah melakukan tahapan-tahapan atau Teknik...

  8. Male and Female Communication, Leadership Styles and the Position of Women in Public Relations

    OpenAIRE

    Topic, M; Tench, R; Moreno, A

    2017-01-01

    This article discusses results of the largest European survey among communication and public relations (PR) practitioners in regards to the position of women in the industry. The survey was conducted online among communication and PR practitioners from 42 European countries. Using communication theories on differences in communication styles among men and women, we present and discuss results on managerial skills, differences in the communication styles, and traditional views on differences b...

  9. School Public Relations Journal, 2001.

    Science.gov (United States)

    Holliday, Albert E., Ed.

    2001-01-01

    This document consists of the four 2001 issues of a journal (formerly "Journal of Educational Relations") published to promote student achievement through positive school-home-community relationships. Articles in the first issue include: "Crossing Basic/Higher Education Boundaries through a School-University Partnership" and "How a Group of Middle…

  10. Political PR is dying. Long live business PR! / Ilyn Oleg

    Index Scriptorium Estoniae

    Oleg, Ilyn

    2005-01-01

    Vene suurima suhtekorraldusagentuuri Imageland Public Relations rahvusvaheliste suhete juhi hinnangul on Venemaal peamisteks probleemideks PR professionaalide vähesus, nende kehv haritus oma erialal, samuti vähene teadlikkus suhtekorralduse tähtsusest äris

  11. Public relations for a national observatory

    Science.gov (United States)

    Finley, David G.

    The National Radio Astronomy Observatory (NRAO) is a government-funded organization providing state-of-the art observational facilities to the astronomical community on a peer-reviewed basis. In this role, the NRAO must address three principal constituencies with its public-relations efforts. These are: the astronomical community; the funding and legislative bodies of the Federal Government; and the general public. To serve each of these constituencies, the Observatory has developed a set of public-relations initiatives supported by public-relations and outreach professionals as well as by management and scientific staff members. The techniques applied and the results achieved in each of these areas are described.

  12. Peran Strategis Public Relations Di Perguruan Tinggi

    OpenAIRE

    Sulistyaningtyas, Ike Devi

    2007-01-01

    S: Public Relations emphasizes in building and maintaining a relationship between an organization and its public. It is applied also for a higher education institution or university. Nowadays, public relations in higher education institution become an integral part of the management team. It must contribute to achieve organizational goals and demonstrate an organizational accountability identified by measurable result. Synergy and cooperation are the strategic way to reach good relationship a...

  13. Peran Strategis Public Relations di Perguruan Tinggi

    Directory of Open Access Journals (Sweden)

    Ike Devi Sulistyaningtyas

    2013-12-01

    Full Text Available Abstracts: Public Relations emphasizes in building and maintaining a relationship between an organization and its public. It is applied also for a higher education institution or university. Nowadays, public relations in higher education institution become an integral part of the management team. It must contribute to achieve organizational goals and demonstrate an organizational accountability identified by measurable result. Synergy and cooperation are the strategic way to reach good relationship and reputation.

  14. Transformative Learning Approaches for Public Relations Pedagogy

    Science.gov (United States)

    Motion, Judy; Burgess, Lois

    2014-01-01

    Public relations educators are frequently challenged by students' flawed perceptions of public relations. Two contrasting case studies are presented in this paper to illustrate how socially-oriented paradigms may be applied to a real-client project to deliver a transformative learning experience. A discourse-analytic approach is applied within the…

  15. Public relations metrics: research and evaluation

    NARCIS (Netherlands)

    van Ruler, B.; Tkalac Verčič, A.; Verčič, D.

    2008-01-01

    Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from

  16. The role of public relations in the marketing mix. Case study : the Athenaeum InterContinental Athens

    OpenAIRE

    Μαρκέζη, Μ.

    2011-01-01

    The main objective of the present dissertation is to examine the importance of the Public Relations (PR) in the Marketing Mix through a case analysis of the PR office at the Athenaeum InterContinental Athens and its multifunctional operation within the hotel. Initially, a quite detailed analysis of the PR advantages and disadvantages as well as its main objectives, methods, tools and tactics are presented. The second chapter introduces us to the Case Study of the Athenaeum InterContinental At...

  17. Analytical and critical thinking skills in public relations

    Directory of Open Access Journals (Sweden)

    Dalibor Jakus

    2014-12-01

    Full Text Available This article presents more or less independent reasons why analytical and critical thinking skills should be essential part of public relations. Generally, it is considered that the analytical and critical thinking skills are part of public relations, as well as creative thinking, but they should be considered separately and given the codes of ethics of the profession used as initial criteria. For the purpose of the study, in this article is presented the result of the survey in which determine importance of using analytical and critical thinking skills in the implementation of PR projects. The second aim in the survey was to identify the target audience and how they react to the placed information.

  18. Public relations in crisis management

    Directory of Open Access Journals (Sweden)

    Anna Dziadkiewicz

    2012-12-01

    Full Text Available The company crisis decreases its value. Undoubtedly, it ruins the company’s image, the stakeholders’ opinion and puts the company at a disadvantage on the market. It strikes very unexpectedly and destroys the company financially. Moreover, the company loses its credibility and limits its relations with the environment. It does effect the emotional sphere of the top management and employees, which is crucial for the company. This report presents the heart of crisis management. It defines such terms as issue and crisis management, as well as shows the most effective way to create the communications channel in case of crisis and its reduction. Apart from the academic aspect, there are also practical references concerning insurance agreement as a means of risk elimination.

  19. Public Relations on Fusion in Europe

    Science.gov (United States)

    Ongena, J.; van Oost, G.; Paris, P. J.

    2000-10-01

    A summary will be presented of PR efforts on fusion energy research in Europe. A 3-D movie of a fusion research experimental reactor has been realized at the start of this year. It has been made entirely on virtual animation basis. Two versions exists, a short version of 3 min., as a video clip, and a longer version of nearly 8 min. Both could be viewed in 3D, using special projections and passive glasses or in normal VHS video projections. A new CD-ROM for individual and classroom use will be presented, discussing (i) the different energy forms, (ii) general principles of fusion, (iii) current research efforts and (iv) future prospects of fusion. This CD-ROM is now produced in English, German, French, Spanish, Italian and Portuguese Several new brochures and leaflets intended to increase the public awareness on fusion in Europe will be on display.

  20. Silencing of acidic pathogenesis-related PR-1 genes increases extracellular beta-(1 -> 3)-glucanase activity at the onset of tobacco defence reactions

    DEFF Research Database (Denmark)

    Riviere, M.P.; Marais, A.; Ponchet, M.

    2008-01-01

    silenced. Plants lacking extracellular PR-1s were more susceptible than wild-type plants to the oomycete Phytophthora parasitica but displayed unaffected systemic acquired resistance and developmental resistance to this pathogen. Treatment with salicylic acid up-regulates the PR-1g gene, encoding a basic...... protein of the PR-1 family, in PR-1-deficient tobacco, indicating that PR-1 expression may repress that of PR-1g. This shows that acidic PR-1s are dispensable for expression of salicylic acid-dependent acquired resistances against P. parasitica and may reveal a functional overlap in tobacco defence......The class 1 pathogenesis-related (PR) proteins are thought to be involved in plant defence responses, but their molecular functions are unknown. The function of PR-1 was investigated in tobacco by generating stable PR-1a-silenced lines in which other acidic PR-1 genes (PR-1b and PR-1c) were...

  1. Political public relations in the European Union

    DEFF Research Database (Denmark)

    Valentini, Chiara

    2013-01-01

    This article examines the state of political public relations in the European Union by specifically focusing on reputation management and relationship management. Its arguments are based on a theoretical review of the literature of political public relations, reputation and relationship management......, and EU communication. The article suggests an in-depth examination of the nature of some of the EU’s major problems in political public relations, and contributes to a more nuanced understanding of the possibilities and limitations of applying reputation and relationship management constructs...

  2. Perception of Journalists on the Role of Public Relations

    Directory of Open Access Journals (Sweden)

    Nicoleta Grasu

    2014-12-01

    Full Text Available The relations with the media are the main activity performed by the public relations specialists for maintaining a positive image of the organization they represent. This relation between public relations and journalists can become, sometimes, a conflicting one, but both of them admit that they need each other. On the on hand, communication specialists try to satisfy journalists‟ information needs, and on the other hand, the journalists satisfy PR-ists needs to put in a favorable light the organization they represent. In this study we intend to identify the opinion of journalists on public relations and spokesperson in relation to the work of the journalist and also to identify the reasons of journalists for not trust the profession of media relationist. The questionnaire was applied in the range 1 to 20 March 2014. The sampling was non-probabilistic one, the only criterion for selection of respondents being the status of journalist. The questionnaire answered 50 journalists from central and local press. In terms of the positions held by the respondents, the sample is as follows: 12% are director, 24% have editor function, 14% are editors and 34% are reporters.

  3. Public relations in the State Office for Nuclear Safety

    International Nuclear Information System (INIS)

    Prochazkova, Radka

    2000-01-01

    The State Office for Nuclear Safety (SONS) is a government agency. The Office is headed by a chairperson who is appointed by the Czech Government. The Office has got its own budget and reports directly to the Czech Government. SONS was established in 1993 and continued activities of the former Czechoslovak Commission for Atomic Energy. SONS main activity is the central administration and supervision of the peaceful utilization of nuclear power and ionizing radiation and in the field of radiation protection. SONS is regulated mainly by the Atomic Act. A separate department of Public Relations was established last year in SONS especially due to the enactment of the statutory obligation of government agencies to render information. Basic P.R. communication means in the field of external communication include: Information Center; Internet; Press Releases; Publications - publishing regularly or for topical events; Seminars; Meetings; Press conferences; Editorial articles; Answering questions

  4. Public relations policy: The Electronuclear experience

    International Nuclear Information System (INIS)

    Soares, Luiz

    2000-01-01

    This presentation discusses the following topics: Historical and Cultural Aspects of Electrical Sector in Brazil; Nuclear Power and Public Acceptance in Brazil; The chances decision of Angra 3; Community Activities of the ELETRONUCLEAR Regional Programs and Emergency Planning Department whose function is to promote activities with or for the communities of Angra dos Reis region; Public Relations Actions

  5. Survey Research as a Public Relations Tool

    Science.gov (United States)

    O'Neill, Harry W.

    1977-01-01

    Offers information concerning a study conducted among the general public and discusses essential parts of the more comprehensive type of corporate image or corporate reputation. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)

  6. Public Relations Education: 1983 Survey and Report.

    Science.gov (United States)

    Walker, Albert

    1984-01-01

    Provides results of a survey of public relations education at 30 colleges and universities with respect to an examination of 115 syllabi, course requirements and reading lists, and innovative practices. (PD)

  7. Assessing Learning in News, Public Relations Curricula.

    Science.gov (United States)

    Caudill, Edward; And Others

    1990-01-01

    Discusses the University of Tennessee's externally mandated undergraduate exams in public relations and news-editorial skills. Analyzes (1) whether the exams are valid measures of qualities in students that faculty believe are important; (2) what factors are related to scores; and (3) whether these factors are related to specific courses in the…

  8. Komunikace a public relations v oblasti sportu

    OpenAIRE

    Blažek, Daniel

    2007-01-01

    Title of work: Communication and public relations in sport Aim ofwork: Description and analysis of the range of utilization of public relations activities in czech sport environment. Methods: Structured interview with open questions, informal interview, questionnaire with the open questions, participating observation, descriptive analysis. Results: Conclusions and recommendations for the participants of sports happening. lnstruction and rules for the communication and its specifics in sports....

  9. KOMPETENSI KOMUNIKASI CALON SDM PUBLIC RELATIONS

    OpenAIRE

    A. Rahman

    2015-01-01

    Public Relations as human resources hould have the competence that has a sale value in the labor market. One such communication competence is knowledge of communication, communication skills, motivation communication and managing interaction. Study of communication competence among students obtained the result that public Relations Group one are not sufficiently competent in listening, conveying the idea of writing, controlling the communication situation, a way of communicating with new peop...

  10. Using public relations to market nursing service.

    Science.gov (United States)

    Camuñas, C

    1986-10-01

    Planned, skillful use of public relations in marketing nursing services can facilitate achievement of the nursing organization's goals and objectives. The local community, news media, bankers, local politicians, government officials, and social action groups all can take an active or reactive interest in nursing's activities. Public relations can provide an effective approach for achieving optimal results within the political and economic constraints of the current marketplace.

  11. Public relations work at a regional level

    Energy Technology Data Exchange (ETDEWEB)

    Kirchhoff, H.R.

    1982-04-01

    With 'Elektrizitaets-AG Mitteldeutschland (EAM)' (power corporation central Germany) - head office in Kassel and five works maintained in Kassel, Goettingen, Marburg, Dillenburg and Hanau - public relations work has a tradition. It is seen as conscious, planned and continued effort to build up the public understanding: Public relations work is intended to present the enterprise as a community with a multitude of technical, economic and social tasks, which can be carried out with optimal success only if supported by the confidence of society.

  12. Peran Public Relations dalam Komunikasi Organisasi

    Directory of Open Access Journals (Sweden)

    Aswad Ishak

    2012-01-01

    Full Text Available Organization is currently experiencing growth and remarkable development. An increasingly diverse public characters, both interal and external, require special handling in communicating to them. Communication activities of the organization is a strategic communications activities that need to be run by the organization. This communication activities involving management as important decision makers in the organization. Through public relations activities of the organization’s strategic communication can run well. Public relations must have the full support of management to be able to carry out the task.

  13. Sistem Kendali dan Strategi Penanganan (Manajemen Krisis Dalam Kajian Public Relations

    Directory of Open Access Journals (Sweden)

    Arief Fajar

    2011-07-01

    Full Text Available The role of Public Relations, especially in aspects of management (Public Relations Management to handle issues and crises will greatly depend on the type and systems as an organization. According to Anne Gregory at least in Crisis Management, PR is able to communicate to management about the structure of stakeholder from organizations and their characteristics which are expected to support the policy.

  14. Ethics and professionalism in public relations

    Directory of Open Access Journals (Sweden)

    Krstić Ana

    2009-01-01

    Full Text Available The subjects of this paper are ethics and professionalism, topics closely linked in contemporary theory, and especially in practice of public relations, whose significance is increasingly coming to the spotlight of experts from this area. Several definitions, classification, the historical development and principles of theories of ethics most frequently used in ethical decision-making within a business environment, have been presented in the first chapter in the endeavor to ascertain the concept of ethics. The next chapter concerns the duties a public relations expert must pay attention to while carrying out his or her activities. Those are: duty towards oneself, towards the organization, society and profession, within which, in the case of a conflict of interest, the duty towards society (so-called social responsibility, or professional duty, must prevail. The chapter that follows concerns ethical problems in the contemporary practice of public relations: the competence of practitioners, possible conflicts of interest and the very sensitive area of media relations. The chapter on models of ethical decision-making involves concrete experts' advice on decision making which are firmly based on ethical principles. Next section concerns professionalism and professional education in public relations. Recommendations concerning topics which should be included in the university education in this area are also presented. The focus is on the following: the absence of standards that would establish who can work in public relations and under which conditions; the lack of a specified educational minimum and expertise which a practitioner should possess; the need for practitioners to be the members of professional associations, as well as to adhere to a required ethical codex. Some of the most significant world public relations associations are mentioned and at the end, and a review of the state of public relations in Serbia is given.

  15. "Corporate Social Responsibility” (CSR) Sebagai Aktivitas “Social Marketing Public Relations"

    OpenAIRE

    Yulianita, Neni

    2008-01-01

    Corporate Social Responsibility (CSR) nowadays becomes indicator of corporate achievement. CSR activities, which commonly defined as corporate efforts to increase community and stakeholder life quality, open up relations between corporate and community. In turn, CSR would maintain good image and give posing the positive publicity toward corporate image. This article explores CSR activities as implied on PR marketing in some corporates.

  16. Evolution of public relations in the activity of organizations of ukrainian socio-cultural sphere

    Directory of Open Access Journals (Sweden)

    Євгенія Олегівна Кияниця

    2015-04-01

    Full Text Available The article traces the evolution of public relations in various fields of life including socio-cultural and found creative and social potential of this activity. Analysis of historical experience of using the PR-technologies in the field of sociocultural institutions promotes understanding of importance of this activity for the efficient work of organizations of this sphere

  17. "Corporate Social Responsibility” (CSR sebagai Aktivitas “Social Marketing Public Relations"

    Directory of Open Access Journals (Sweden)

    Neni Yulianita

    2008-06-01

    Full Text Available Corporate Social Responsibility (CSR nowadays becomes indicator of corporate achievement. CSR activities, which commonly defined as corporate efforts to increase community and stakeholder life quality, open up relations between corporate and community. In turn, CSR would maintain good image and give posing the positive publicity toward corporate image. This article explores CSR activities as implied on PR marketing in some corporates.

  18. THE CHANGING DIMENSIONS OF PUBLIC RELATIONS: THE RELATIONSHIP BETWEEN BRAND MANAGEMENT AND PUBLIC RELATIONS

    OpenAIRE

    KÖKER, E. PELİN BAYTEKİN MİNE YENİÇERİ ALEMDAR

    2008-01-01

    The changes in the dimensions of public relations, due to the globalization effect on the business enterprises, are remarkable. In this manner, the relationship of public relations with re-engineering, total quality management, six sigma approach, event management, crisis management, reputation management, knowledge management and customer relationship management is evaluated in this study. Moreover, after establishing these interactions, the relationship between public relations and brand ma...

  19. Are PrP(C)s involved in some human myelin diseases? Relating experimental studies to human pathology.

    Science.gov (United States)

    Veber, Daniela; Scalabrino, Giuseppe

    2015-12-15

    We have experimentally demonstrated that cobalamin (Cbl) deficiency increases normal cellular prion (PrP(C)) levels in rat spinal cord (SC) and cerebrospinal fluid (CSF), and decreases PrP(C)-mRNA levels in rat SC. Repeated intracerebroventricular administrations of anti-octapeptide repeat-PrP(C)-region antibodies to Cbl-deficient (Cbl-D) rats prevent SC myelin lesions, and the administrations of PrP(C)s to otherwise normal rats cause SC white matter lesions similar to those induced by Cbl deficiency. Cbl positively regulates SC PrP(C) synthesis in rat by stimulating the local synthesis of epidermal growth factor (EGF), which also induces the local synthesis of PrP(C)-mRNAs, and downregulating the local synthesis of tumor necrosis factor(TNF)-α, thus preventing local PrP(C) overproduction. We have clinically demonstrated that PrP(C) levels are increased in the CSF of patients with subacute combined degeneration (SCD), unchanged in the CSF of patients with Alzheimer's disease and amyotrophic lateral sclerosis, and decreased in the CSF and SC of patients with multiple sclerosis (MS), regardless of its clinical course. We conclude that SCD (human and experimental) is a neurological disease due to excess PrP(C) without conformational change and aggregation, that the increase in PrP(C) levels in SCD and Cbl-D polyneuropathy and their decrease in MS CNS make them antipodian myelin diseases in terms of quantitative PrP(C) abnormalities, and that these abnormalities are related to myelin damage in the former, and impede myelin repair in the latter. Copyright © 2015 Elsevier B.V. All rights reserved.

  20. PUBLIC RELATIONS IN LATVIA AT THE BEGINNING OF THE 21ST CENTURY: SUPPORTING FUNCTION OF THE ORGANIZATION’S MANAGEMENT AND / OR MARKETING

    OpenAIRE

    Pūre, Inga

    2010-01-01

    Public Relations (PR) in Latvia is a new cross - disciplinary branch, the beginning of which dates back to the gaining of independence. It has rapidly developed during the last twenty years. The interpretation of Public Relations though is still problematic. A lot of heads of establishments do not realize the importance of Public Relations in the development of enterprises. They do not see the difference between Public Relations and marketing. Public Relations is often viewed as a marketing s...

  1. Public Relations and the Media: An Overview.

    Science.gov (United States)

    Fork, Donald J.; Wilkens, Henry

    Since its origin in the nineteenth century, the growth of the field of public relations has led to the formation of several professional organizations aimed at advancing the condition of the profession. The profession is now prominent in government, corporations, and private firms, with many organizations employing executives whose sole function…

  2. Using Focus Group Research in Public Relations.

    Science.gov (United States)

    Grunig, Larissa A.

    1990-01-01

    Analyzes a recent instance of focus group research applied to a public relations case (rather than a marketing case). Reviews the advantages and disadvantages of this qualitative method, and describes the case of a county department of mental health relying on focus group research to help plan a program aimed at reducing the stigma of mental…

  3. Teaching the Public Relations Campaigns Course.

    Science.gov (United States)

    Worley, Debra A.

    2001-01-01

    Argues for a Campaign Planning Course in the undergraduate public relations major. Discusses nine course objectives. Describes five phases of campaign planning and implementation, how the phase approach includes important course topics, and how it fulfills course objectives. Describes how student groups work with actual clients throughout the…

  4. Public Relations Education: Where is Pedagogy?

    Science.gov (United States)

    Coombs, W. Timothy; Rybacki, Karyn

    1999-01-01

    Uses data from a national survey and from the 1998 National Communication Association Summer Conference, both described elsewhere in this issue, to examine the strengths and weaknesses of public-relations pedagogy; to compare educator and practitioner perceptions of pedagogy; and to offer a set of concerns and recommendations. (SR)

  5. Outline for an Online Public Relations Program

    Science.gov (United States)

    Schmidt, Janet

    1978-01-01

    Proven public relations strategies for winning management support for information programs and services are discussed, including seeking a higher level of visibility for the library/information center, implementing a current awareness program, and starting an orientation program for new employees. A questionnaire for obtaining user feedback and…

  6. Principals' Perceptions of School Public Relations

    Science.gov (United States)

    Morris, Robert C.; Chan, Tak Cheung; Patterson, Judith

    2009-01-01

    This study was designed to investigate school principals' perceptions on school public relations in five areas: community demographics, parental involvement, internal and external communications, school council issues, and community resources. Findings indicated that principals' concerns were as follows: rapid population growth, change of…

  7. School Public Relations: Personnel Roles and Responsibilities

    Science.gov (United States)

    Norton, M. Scott

    2008-01-01

    This article emphasizes the paramount importance of the human resources function in the school system--specifically, in the implementation of an effective school public relations program and in the quality of leadership given by the administrators and the professional and classified staffs. The article submits that school administrators at every…

  8. Sport, public relations and social media

    OpenAIRE

    Boyle, Raymond; Haynes, Richard

    2014-01-01

    This chapter examines the disruptive nature of social media as it alters the relationship between sports journalism and public relations. It looks at some key examples and argues that while much is changing, some aspects of the relationship between the media and sports also remain constant.

  9. How the "Public Relations Journal" Responds to Criticism of Public Relations Ethics: A Qualitative Approach.

    Science.gov (United States)

    Olasky, Marvin N.

    A quantitative analysis of 40 years of articles appearing in the "Public Relations Journal" was made to determine how the journal has responded to ethical criticism of public relations over the years. While 17% of the articles during one eight-year period discussed questions touching on ethics in some way, quantitative analytical tools…

  10. Studi Perbandingan Pemahaman Konsep Public relations Menurut Manajemen dan Staff public Relations Di Mirota Kampus

    OpenAIRE

    SAMODRA, FLORENSIA

    2014-01-01

    Sebuah perusahaan yang bergerak di bidang retail perlu mengkomunikasikan produk yang di jualnya. Oleh karena itu butuh komunikator yang mampu menyampaikan pesan secara kredibel kepada pelangganya. Praktisi public relations merupakan pihak yang bertugas menyampaikan pesan tersebut kepada publiknya. Praktisi public relations menjalankan fungsi manajemen komunikasi antara organisasi dengan publiknya. Agar kegiatan tersebut dapat terlaksana dengan lancer maka butuh dukungan dari pihak manajemen. ...

  11. Resources for Public Relations Teaching: Facilitating the Growth of Public Relations Education.

    Science.gov (United States)

    Coombs, Timothy

    2001-01-01

    Discusses briefly events (including a 1998 summer conference, a report, and a 1999 Pre-Conference) leading up to this themed issue on public relations teaching. Introduces the seven remaining articles in the issue which represent six different content areas to be covered in a public relations curriculum, and which reflects recommendations for…

  12. PERANAN PUBLIC RELATIONS DALAM MENJARING PEMASANG IKLAN PADA RADIO REPUBLIK INDONESIA CABANG MADYA – DENPASAR

    Directory of Open Access Journals (Sweden)

    I Dewa Ayu Hendrawathy Putri

    2015-12-01

    Full Text Available RRI sebagai salah satu unit pelayanan teknis pemerintah di bidang jasa penyiaran, sejalan dengan tingkat perkembangan dan kemajuan pelayanan, perlu memiliki landasan kerja guna meningkatkan dan menjamin mutu pelayanan jasa penyiarannya. Public Relations yang merangkap bagian divisi Pemasaran dan Pembangunan Usaha secara struktural berada di bawah pimpinan perusahaan. Pada bagian divisi Pemasaran dan Pembangunan Usaha hanya terdiri dari sepuluh orang dan semuanya berperan penting menjadi seorang PR yang mampu mempromosikan RRI. PR diberi wewenang untuk menjalankan tugas sebaik-baiknya khususnya dalam menjalin hubungan dengan pemasang iklan agar dapat meningkatkan kepercayaan masyarakat untuk memasangkan iklan khususnya bagi masyarakat pendengar. Team kerja PR dituntut untuk berkreativitas dalam mempromosikan dan memasangkan produk perusahaan sesuai dengan tugasnya masing-masing. Dengan cara demikian PR dapat terlaksana dengan baik dan lancar sehingga dapat tercapainya tujuan perusahaan. Kegiatan PR juga berupaya untuk mewujudkan hubungan yang harmonis antara badan usaha atau organisasi dengan publiknya. Hal ini dilakukan untuk menarik perhatian pemasang iklan untuk memasangkan iklannya, usaha untuk menanamkan kesan yang menyenangkan, sehingga timbul opini publik yang menguntungkan bagi kelangsungan hidup perusahaan. Sikap yang simpatik, ramah dan sopan yang menunjukkan perhatian terhadap publik akan menciptakan suatu kerja sama yang baik antara Public Relations dengan para pemasang iklan sehingga dapat menghasilkan kerja sama yang profesional.

  13. Spin doctors in the spotlight: Effects of strategic press and publicity coverage on perceptions of political PR

    NARCIS (Netherlands)

    de Vreese, C.H.; Elenbaas, M.

    2009-01-01

    News media often engage in strategy framing when covering politics, including strategic press and publicity coverage coined to express the focus on the media's role in the game of politics, as well as politicians’ calculated publicity and public relations efforts in relation to the media. This study

  14. Tips for the PR Chairman for Education Associations. PR Bookshelf No. 2.

    Science.gov (United States)

    National Education Association, Washington, DC.

    This booklet is intended to aid leaders of local education associations in developing a continuing public relations (PR) program aimed at establishing and maintaining a favorable public image for teachers. Although it offers useful guidelines for developing a PR program, the booklet does not contain lists of specific things to do. Instead, it…

  15. Standards for Educational Public Relations and Communications Professionals.

    Science.gov (United States)

    Chappelow, Marsha A.

    2003-01-01

    Describes National School Public Relations Association standards for school public relations and communications professionals and program. Includes reactions and comments about new Association standards from seven superintendents and four school public-relations professionals. (PKP)

  16. Analýza public relations na FRRMS

    OpenAIRE

    Rišková, Zuzana

    2014-01-01

    RIŠKOVÁ, Z. Analysis public relations of the FRRMS. Bachelor thesis. Brno, 2014. The bachelor thesis deals with public relations activities of the Faculty of Regional Development and International Studies (FRRMS) Mendel University in Brno (MENDELU). The aim of the thesis is to analyze public relations activities, what relations has FRRMS with the public. In the theoretical part is defined the meaning of the public relations, goals, starting points, tools and forms of public relations and the ...

  17. Public confidence, risk communication and public relations. Oeffentliches Vertrauen, Risikokommunikation und Public Relations

    Energy Technology Data Exchange (ETDEWEB)

    Bentele, G. (Univ. Bamberg, Fakultaet Sprach- und Literaturwissenschaften-Kommunikationswissenschaft (Germany))

    1992-07-27

    In information societies, by far the greatest part of the information obtained and used by the public comes via the media. At the same time, only a minute portion of information used can be verified by an individual. Therefore the confidence factor gains increasing importance. This applies, particularly, to production and service sectors, which are associated with a certain risk (for instance, nuclear energy and coal). Lately, large confidence deficits have arisen - not only entailing economic drawbacks and damaging images but jeopardizing, moreover, democratic structures. Changing structures of public communication in information societies result in changed demands on corporate communication. The author points out what is needed especially in the energy sector to preserve in the long run, or regain, public confidence. (orig.).

  18. THE ADVERTISING-VALUE-EQUIVALENT (AVE METHOD IN QUANTIFYING ECONOMIC VALUES OF PUBLIC RELATIONS ACTIVITIES: EXPERIENCE OF A PUBLIC-LISTED COMPANY IN MALAYSIA

    Directory of Open Access Journals (Sweden)

    Musa Abu Hassan

    2006-01-01

    Full Text Available Why should public relations (PR not be evaluated for its economic value? Despite the point of its social or intangible values, the argument goes on and on in most management meetings where PR practitioners always face the challenges of justifying their worth – often in monetary terms. In an open dialogue with Grunig during his visit to Malaysia in 2004, this renowned PR guru also expressed the difficulty of quantifying the actual PR worth. It is best to qualify PR values by assessing its priceless relationships with the company’s stakeholders. However, in our routine business life, especially at the middle management level, the above question seems unavoidable. In enhancing excellence for PR and communication management, Ehling (1992 placed the logic underlying the economic values of PR on the relationship between benefits and costs associated with the implementation of a PR programme. The above question and problem serve as the main objective of this article. In exploring the solutions for the quantification of PR values in Malaysia, economic education is taken as a remedy for the absence of knowledge and skills in making intelligent decisions in the marketplace (Baskin et al., 1997; Lattimor et al., 2004. In this research context, the researchers (a combination of a practitioner and an academician respectively confined the scope to the experience of a selected public-listed company for its PR campaign implemented in 2004. Quantification was attempted by evaluating the assessment in print media exposures. All earned media coverage for that particular PR campaign was measured for the media type, space, position, and the corresponding advertising rate. Monetary value was assigned to every single piece of PR news in the way disbursements are made to paid media for advertising activities. The explication of this advertising-value-equivalent (AVE method in quantifying economic values for PR news with regard to the selected campaign was made

  19. The School Public Relations Practitioner: Indicator or Outlier?

    Science.gov (United States)

    Zoch, Lynn M.; And Others

    A study was conducted which focused on public relations practitioners in school districts in a southern state. It used survey research to investigate several questions relating to public relations role enactment, hierarchical level of the public relations function, salary, job satisfaction, and encroachment into public relations. Questionnaires…

  20. Understanding the Press Kit and Its Use by the Media: When PR Material Becomes News

    Science.gov (United States)

    Weisgerber, Corinne

    2006-01-01

    This activity helps students understand the relationship between public relations (PR) writing and news writing by demonstrating how PR material gets used in the production of news stories. Considering that "more than 70 percent of daily newspaper copy emanates from PR-generated releases," it is important for students to learn how PR professionals…

  1. The Definition, Dimensions, and Domain of Public Relations.

    Science.gov (United States)

    Hutton, James G.

    1999-01-01

    Discusses how the field of public relations has left itself vulnerable to other fields that are making inroads into public relations' traditional domain, and to critics who are filling in their own definitions of public relations. Proposes a definition and a three-dimensional framework to compare competing philosophies of public relations and to…

  2. What Cultural Values Influence American Public Relations Practitioners?

    Science.gov (United States)

    Vasquez, Gabriel M.; Taylor, Maureen

    1999-01-01

    Examines the role of culture as a key variable in public relations research and practice. Finds (1) American practitioners continue to practice one-way models of public relations; and (2) public relations practitioners who have collectivistic values tend to practice two-way models of public relations. Discusses implications for theory and…

  3. Political Communication: Contributions to the Study of Public Relations.

    Science.gov (United States)

    Stacks, Don W.

    Political communication has influenced greatly the study of modern public relations. The development of modern public relations can be traced back to the Ancients of Greece. The definition of "political communication" when applied to public relations is typically corporate in nature. That is, public relations defines the role of…

  4. Molecular cloning and characterisation of a pathogenesis-related protein CsPR10 from Crocus sativus.

    Science.gov (United States)

    Gómez-Gómez, L; Rubio-Moraga, A; Ahrazem, O

    2011-03-01

    Plants have developed many mechanisms to protect themselves against most potential microbial pathogens and diseases. Among these mechanisms, pathogenesis-related proteins are produced as part of the active defence to prevent attack. In this study, a full-length cDNA encoding the CsPR10 protein was identified in fresh saffron stigmas (Crocus sativus). The deduced amino acid sequence from the nucleotide sequence of the coding region showed homology with PR10 proteins. The clone expressed as a protein in fusion with a GST tag produced a 47-kDa protein in E. coli. CsPR10 had ribonuclease activity, with features common to class II-type ribonucleases; its specific activity was quantified as 68.8 U·mg(-1) protein, thus falling within the range of most PR10 proteins exhibiting RNase activity. Antifungal activity of CsPR10 was assayed against Verticillium dahliae, Penicillium sp. and Fusarium oxysporum. CsPR10 inhibited only F. oxysporum growth, and antifungal potency was reflected in a IC(50) of 8.3 μm. Expression analysis showed the presence of high transcript levels in anther and tepal tissues, low levels in stigmas and roots, and no signal detected in leaves. This protein seems to be involved in the active defence response through activation of the jasmonic acid pathway. © 2010 German Botanical Society and The Royal Botanical Society of the Netherlands.

  5. Public Relations between Occupation and Profession – Attempts at Regulating Public Relations

    Directory of Open Access Journals (Sweden)

    Božo Skoko

    2012-06-01

    Full Text Available This paper is concerned with the regulation and the professionalization of occupations in public relations. It analyzes the role of professional, national associations in the professionalization process, providing an overview of these organizations in various countries around the world. The authors identify countries with no regulation (for instance, Italy, countries with some legal regulations (for instance, Brazil and countries that have adopted self-regulation models (for instance, USA and South Africa. The authors point out the advantages and drawbacks of each regulation model and their impact on the development and professionalization of the occupation. Namely, in countries in which public relations are defined by law, public relations experts have guaranteed positions in society; however, they enjoy a negative public perception. In self-regulatory models, a significant number of experts are not covered by membership in organizations. Consequently, their behavior is not governed by any set of established professional obligations. Furthermore, countries with no clear professional regulation have enabled mass engagement in public relations; however, there are no criteria for professional advancement and affirmation. The issue of regulation in transition countries has shown itself to be a relatively unarticulated concept that can be expected to acquire greater definition with further professionalization of the occupation, a key role that must be played by professional associations.

  6. Peran Strategis Profesi Public Relations dalam Membangun Kemitraan Berbasis Nilai Spiritual

    Directory of Open Access Journals (Sweden)

    Ani Yuningsih

    2006-12-01

    Full Text Available Fokus penelitian ini adalah untuk menggambarkan dan menganalisis realitas sosial yang terjadi di kalangan profesi public relations (PR, sebagai profesi yang diharapkan mampu berperan secara strategis dalam meningkatkan Indeks Pembangunan Manusia (IPM di Jawa Barat Tujuan penelitian ini yakni untuk menjawab: 1 Bagaimana peran  profesi public relations dalam membangun nilai-nilai utama dari corporate culture di  perusahaan atau organisasinya ?; 2 Bagaimana peran profesi PR dalam mentransformasi dan mensosialisasikan nilai-nilai spiritual corporate social responsibility di  perusahaan atau organisasinya ?; 3 Bagaimana peran perusahaan atau organisasinya dalam meningkatkan IPM di Jawa Barat ?; 4 Faktor apa saja yang harus diperhatikan dalam upaya peningkatan IPM di Jawa Barat ?; dan 5 Kendala apa saja yang dihadapi dalam membangun kemitraan dengan pemerintah dan komunitas sipil lainnya untuk berpartisipasi dalam peningkatan IPM di Jawa Barat ? Metode yang digunakan adalah metode deskriptif analisis, dengan melakukan penyebaran kuesioner kepada para praktisi dan akademisi public relations di Jawa Barat, yang hadir pada Seminar Public Relations  dan Musyawarah Daerah Humas 2006, BPC Cabang Bandung-Jawa Barat, tanggal 13 September 2006, di Hotel Savoy Homan Bandung. Peneliti juga melakukan wawancara mendalam kepada para narasumber yang sekaligus menjadi responden dalam penelitian ini. Dari 70 kuesioner yang disebarkan, hanya sebanyak 52 yang bisa diolah dan dianalisis. Hasilnya menunjukkan bahwa: 1 Profesi PR berperan strategis dalam membangun nilai-nilai utama yang akan menjadi fondasi bagi bangunan budaya perusahaan (corporate culture dimana ia berkarya; 2 Profesi PR juga berperan strategis dalam proses transformasi dan sosialisasi nilai-nilai spiritual yang diwujudkan ke dalam peluncuran program-program CSR perusahaan/lembaga; 3 Peran perusahaan/ lembaga dalam meningkatkan IPM adalah menjalin kemitraan dengan pemerintah dan komunitas sipil

  7. Teori Dan Metodologi Penelitian “Public Relations”

    OpenAIRE

    Ardianto, Elvinaro

    2004-01-01

    Artikel Public Relations (PR) yang banyak tersaji di media massa atau pun jurnal, lebih banyak membahas tentang PR is Art atau PR is Practice. Paparan kali ini mencoba membahas tentang PR is Science, sebagai kajian keilmuan, dengan mengemukakan tentang teori dan model Public Relations, serta teori kontemporer yang diadopsi menjadi teori dan model PR, serta membahas pula bentuk penelitian kualitatif dan penelitian kuantitatif PR. Tulisan ini diakhiri dengan rekomendasi komisi pendidikan yang t...

  8. Teori dan Metodologi Penelitian “Public Relations”

    OpenAIRE

    Elvinaro Ardianto

    2004-01-01

    Artikel Public Relations (PR) yang banyak tersaji di media massa atau pun jurnal, lebih banyak membahas tentang PR is Art atau PR is Practice. Paparan kali ini mencoba membahas tentang PR is Science, sebagai kajian keilmuan, dengan mengemukakan tentang teori dan model Public Relations, serta teori kontemporer yang diadopsi menjadi teori dan model PR, serta membahas pula bentuk penelitian kualitatif dan penelitian kuantitatif PR. Tulisan ini diakhiri dengan rekomendasi komisi pendidikan yang t...

  9. Evolutionary understanding of the concept "Public relations"

    OpenAIRE

    Кам’янецька, О.В.

    2013-01-01

    The considered approaches to determination of notion of «public relations» different research and practical workers. The analyzed stages of development of communications with public and described their signs. Розглянуті підходи до визначення поняття «паблік рілейшнз» різних науковців та практиків. Проаналізовані етапи розвитку підходів до зв’язків з громадськістю та охарактеризовані їх ознаки....

  10. Student-Created Public Relations for Gifted Education.

    Science.gov (United States)

    Bisland, Amy

    2003-01-01

    This article discusses the benefits of student participation in a gifted public relations campaign, including creating public support for gifted programming and developing leadership skills. Steps for developing a formal unit of instruction on public relations are described, along with ideas for public relations activities. (Contains references.)…

  11. Magnetic interactions in praseodymium ruthenate Pr{sub 3}RuO{sub 7} with fluorite-related structure

    Energy Technology Data Exchange (ETDEWEB)

    Inabayashi, Masaki; Doi, Yoshihiro; Wakeshima, Makoto; Hinatsu, Yukio, E-mail: hinatsu@sci.hokudai.ac.jp

    2017-06-15

    . Significant spin polarization is seen on the magnetic Pr and Ru ions, but there is also some on the O(1), (3) ligands of Ru. - Highlights: • New fluorite-related quaternary praseodymium ruthenates were prepared. • Pr{sub 3}RuO{sub 7} shows an antiferromagnetic transition at 55 K. • The Ru-O-Pr superexchange interactions are three-dimensional.

  12. Riset sebagai Ujung Tombak Keberhasilan Program Public Relations

    OpenAIRE

    Ike Devi Sulistyaningtyas

    2013-01-01

    Abstract : Public Relations encompasses basically the management and communications function between organizations and public. The important thing of the public relations management is research, because Public Relations program is started from research and after all the programs done. It is also using research to find the output and outcome. The point is how to gain successful of Public Relations program depend on how to use research.

  13. Riset Sebagai Ujung Tombak Keberhasilan Program Public Relations

    OpenAIRE

    Sulistyaningtyas, Ike Devi

    2010-01-01

    Public Relations encompasses basically the management and communications function between organizations and public. The important thing of the public relations management is research, because Public Relations program is started from research and after all the programs done. It is also using research to find the output and outcome. The point is how to gain successful of Public Relations program depend on how to use research.

  14. THE ROLE AND IMPORTANCE OF “PUBLIC INFORMATION” IN POLITICAL PUBLIC RELATIONS

    OpenAIRE

    Kazım Özkan ERTÜRK

    2015-01-01

    Public relations is the practice of managing a communication process that aims to build mutual goodwill and trust between organizations and their publics with the help of publicity, information and positive image building efforts. Public information is the public relations approach which aims for providing mutual goodwill and trust by sharing the organization-related information with target audience in complete openness and honesty. Public Information, firstly introduced by Ivy Ledbette...

  15. Model of Communication Strategy for Public Relations in Private University in Building the Relationship with the Media

    OpenAIRE

    Darmastuti, Rini; Sinatra Wijaya, Lina

    2009-01-01

    The success of Public Relations work in Private University depends on the public relations strategy in building the relationship with the media. For knowing how effective PR strategy is in building the relationship with the media, A research has been done with 10 respondents ( 10 Private Universities in Central Java ) by using descriptive qualitative approach and direct observation. There are two relationship models that have been found from this research, they are “ Imbalanced Commensalisms ...

  16. Using public relations/marketing communications to gain a competitive advantage in the US power market

    Energy Technology Data Exchange (ETDEWEB)

    Katzman, L.R. [Full Spectrum Communications, Loudonville, NY (United States)

    1996-12-31

    For many industries throughout the United States, deregulation will make or break a company. In the power generation and transmission arena, deregulation is currently underway. Many utilities and power generation equipment suppliers alike are being forced to compete very differently in this new market due to legislative changes. Also, as many companies reorganize, cut costs and downsize, public relations and marketing communications (PR/marcom) is often one of the first programs to be cut. This paper will offer some solid public relationships that can enhance a company`s image, help it generate sales leads and assist it in staying healthy in this competitive power area. Also provided will be a discussion of marketing communications and why PR/marcom efforts should not be discarded but stepped up during downsizing.

  17. DBE on site public relations tasks

    International Nuclear Information System (INIS)

    Krug, H.J.; Meyer, R.

    1998-01-01

    Full text: Thesis: There is no 'golden rule' for an immediate increase in acceptance of nuclear facility sites - this applies to nuclear power plants as well as waste management facilities. The German Company for the Construction and Operation of Repositories for Waste Products (DBE - entrusted on behalf of the Federal Government with the management of all three German waste repository sites (projects), Morsleben, Konrad, Gorleben - concentrates in the field of public relations work on the following: - caring for (and informing) visitors from home and abroad; - cooperation with local and regional authorities and their representatives, press, media, etc. including associate editing of the GORLEBEN-information leaflet which appears monthly or every second month in cooperation with the Federal Board for Radiation Protection (BfS), as well as press releases if required; - responding to inquiries and visit requests of press, radio and TV. Basic work: - early and comprehensive information of the public at the sites about progress of work and possible exceptional events with special involvement of local politicians and representatives as well as press agencies. Close contacts exist to the local paper and to a national paper; - municipal representatives and the media are regularly directly informed on site or sporadically at their own request; - special emphasis is placed on the spoken, explaining word, namely that communication and discussion are valued more highly than written material. Of course, transparencies, films and brochures are available to support the spoken word; - continual availability for discussion and information presentations e.g., also at weekends; - maintenance of casual contacts to opponents of the plant. In Gorleben - the site of further waste management facilities beside the exploration mine - there is close cooperation with representatives of the other important companies and institutions hence, visitors are generally pooled, i.e., the majority

  18. Teaching International Public Relations: An Update Report among Educators

    Science.gov (United States)

    Mak, Angela Ka Ying

    2017-01-01

    Involvement in international and multicultural career-related practices is ever on the rise in a global economic and political society, especially in public relations. This article reported an update of examining the attributes of public relations educators and their institutions in teaching of international public relations (IPR) through an…

  19. A Disciplinary Perspective: The Internationalization of Australian Public Relations Education

    Science.gov (United States)

    Fitch, Kate

    2013-01-01

    This article investigates the internationalization of public relations education, by examining public relations education in Australia, its relation with the public relations industry, and its growth in response to international student- and market-led demand. The discussion highlights the tensions within what is essentially an education project…

  20. A Global Perspective on Public Relations Ethics: The Middle East.

    Science.gov (United States)

    Kruckeberg, Dean

    1996-01-01

    States that Moslem culture heavily influences much of Middle Eastern practice, and that contemporary public relations literature indicates that "ethical" public relations practices embrace a "two-way symmetrical" model. Describes a counterthesis that contends that public relations is culturally relative in both theories and…

  1. Introducing Edward L. Bernays, the "Father of Public Relations."

    Science.gov (United States)

    Yeager, Robert J.

    1985-01-01

    Relates some of the public relations achievements and techniques of Edward L. Bernays. Sees modern public relations proceeding from an understanding of individuals, institutions and social groups, and their interrelationships. Considers the information dissemination, persuasion, and attitude integration functions of public relations. Lists…

  2. Phonon dispersion relations in PrBa2Cu3O6+x (x approximate to 0.2)

    DEFF Research Database (Denmark)

    Gardiner, C.H.; Boothroyd, A.T.; Larsen, B.H.

    2004-01-01

    We report measurements of the phonon dispersion relations in nonsuperconducting, oxygen-deficient PrBa2Cu3O6+x (xapproximate to0.2) by inelastic neutron scattering. The data are compared with a model of the lattice dynamics based on a common interatomic potential. Good agreement is achieved for all...

  3. Overexpression of NtPR-Q Up-Regulates Multiple Defense-Related Genes in Nicotiana tabacum and Enhances Plant Resistance to Ralstonia solanacearum

    Directory of Open Access Journals (Sweden)

    Yuanman Tang

    2017-11-01

    Full Text Available Various classes of plant pathogenesis-related proteins have been identified in the past several decades. PR-Q, a member of the PR3 family encoding chitinases, has played an important role in regulating plant resistance and preventing pathogen infection. In this paper, we functionally characterized NtPR-Q in tobacco plants and found that the overexpression of NtPR-Q in tobacco Yunyan87 resulted in higher resistance to Ralstonia solanacearum inoculation. Surprisingly, overexpression of NtPR-Q led to the activation of many defense-related genes, such as salicylic acid (SA-responsive genes NtPR1a/c, NtPR2 and NtCHN50, JA-responsive gene NtPR1b and ET production-associated genes NtACC Oxidase and NtEFE26. Consistent with the role of NtPR-Q in multiple stress responses, NtPR-Q transcripts were induced by the exogenous hormones SA, ethylene and methyl jasmonate, which could enhance the resistance of tobacco to R. solanacearum. Collectively, our results suggested that NtPR-Q overexpression led to the up-regulation of defense-related genes and enhanced plant resistance to R. solanacearum infection.

  4. A Closer Look at Racism and Heterosexism in Medical Students' Clinical Decision-Making Related to HIV Pre-Exposure Prophylaxis (PrEP): Implications for PrEP Education.

    Science.gov (United States)

    Calabrese, Sarah K; Earnshaw, Valerie A; Krakower, Douglas S; Underhill, Kristen; Vincent, Wilson; Magnus, Manya; Hansen, Nathan B; Kershaw, Trace S; Mayer, Kenneth H; Betancourt, Joseph R; Dovidio, John F

    2018-04-01

    Social biases among healthcare providers could limit PrEP access. In this survey study of 115 US medical students, we examined associations between biases (racism and heterosexism) and PrEP clinical decision-making and explored prior PrEP education as a potential buffer. After viewing a vignette about a PrEP-seeking MSM patient, participants reported anticipated patient behavior (condomless sex, extra-relational sex, and adherence), intention to prescribe PrEP to the patient, biases, and background characteristics. Minimal evidence for racism affecting clinical decision-making emerged. In unadjusted analyses, heterosexism indirectly affected prescribing intention via all anticipated behaviors, tested as parallel mediators. Participants expressing greater heterosexism more strongly anticipated increased risk behavior and adherence problems, which were associated with lower prescribing intention. The indirect effect via condomless sex remained significant adjusting for background characteristics. Prior PrEP education did not buffer any indirect effects. Heterosexism may compromise PrEP provision to MSM and should be addressed in PrEP-related medical education.

  5. Development and implementation of public relations strategy

    International Nuclear Information System (INIS)

    Kukovica, T.; Mele, I.; Stritar, A.; Isteni, R.

    1995-01-01

    Following the strong public opposition after the announcement of the results of possible site selections for the final low and intermediate waste repository in Slovenia in 1993, the Agency for Radwaste Management has completely revised its public information strategy. The information and education programs, that should lead to greater public acceptance, are described. At present the bulletin, leaflets, booklet, permanent exhibition and lectures in the Nuclear Training Centre are applied. (author)

  6. Nuclear energy: strategy of public relations

    International Nuclear Information System (INIS)

    Timell, S.

    1981-01-01

    A referendum was held in Sweden on 23rd March 1980, stimulated by the Three Mile Island accident in USA, to determine the future nuclear power development policy. The electricity supply background is that in 1980, 65% of power was hydro, 25% nuclear and 10% coal and oil. In terms of total power consumption, the country is heavily dependent on oil, which represents about 75%. The intensive public relations activity previous to the referendum is described, and this involved fact accumulation and assimilation, dissemination through various media, including brochures, displays, films and leaflets. In the political arena three lines developed: (1) (Conservatives); continue nuclear power, building at least 12 reactors, (2) (Social democrats and liberals); similar to (1), but more cautious, with emphasis on energy conservation, (3) (Centre parties and communists); no more nuclear power, and prevention of uranium extraction in Sweden. The voting was (1) 18.9%, (2) 39.1%, (3) 38.7%, (No decision) 3.3%. (G.C.)

  7. Public Relations - 2003 Energy and Environment Calendar

    International Nuclear Information System (INIS)

    Novosel, N.; Valcic, I.

    2003-01-01

    Ministry of Economy in co-operation with the Ministry of Education and Sport, Croatian Electric Utility and Enconet International during the year 2002 realized the project of preparing the calendar for 2003 containing primary school pupils' paintings about energy and environment and additional information about preparedness in the Republic of Croatia in the case of nuclear accident and recommendations for acting. The calendar is primarily created for families living in the circle 25 km from the Nuclear Power Plant Krsko and will be distributed to all pupils of primary schools on that territory. Therefore the collecting of paintings was carried out between pupils from fifth to eight grades in those schools. Expert commission chose twelve best paintings from fifty-two collected and ceremonial promotion of the calendar was held in the Technical museum in Zagreb. This kind of project is only one example of public relations with the purpose of knowledge building about successful living together with energy technologies. In this text the course of the project of realizing the calendar will be presented with the special accent on content and purpose of the text about preparedness in the Republic of Croatia in the case of nuclear accident and recommendations for acting. (author)

  8. Nuclear energy: strategy of public relations

    Energy Technology Data Exchange (ETDEWEB)

    Timell, S [Swedish Power Association, Stockholm, Sweden

    1981-02-21

    A referendum was held in Sweden on 23rd March 1980, stimulated by the Three Mile Island accident in USA, to determine the future nuclear power development policy. The electricity supply background is that in 1980, 65% of power was hydro, 25% nuclear and 10% coal and oil. In terms of total power consumption, the country is heavily dependent on oil, which represents about 75%. The intensive public relations activity previous to the referendum is described, and this involved fact accumulation and assimilation, dissemination through various media, including brochures, displays, films and leaflets. In the political arena three lines developed: (1) (Conservatives); continue nuclear power, building at least 12 reactors, (2) (Social democrats and liberals); similar to (1), but more cautious, with emphasis on energy conservation, (3) (Centre parties and communists); no more nuclear power, and prevention of uranium extraction in Sweden. The voting was (1) 18.9%, (2) 39.1%, (3) 38.7%, (No dec of the most topical is concerned with the inventory of risks due to each industrial energy sector. This session was in two parts, the first devoted to problems specific to each source of energy including nuclear, the second to commo The extension to longer distances may be made with caution and to the satisfaction of the regulatory authority.

  9. The usage of the public relations tools in the public relations strategy of the company "Prakse.lv"

    OpenAIRE

    Uzula, Iveta

    2012-01-01

    The bachelor thesis is done to reveal strengths and weaknesses of the public relations of the company „Prakse.lv” by exploring the public relations tools of the public relations strategy. The aim of the research is to find out the most effective public relations tools for the communicative development of the company „Prakse.lv” by exploring the public relations tools used in the public relations strategy of the company. The theorethical part of the research is based on the ex...

  10. Philippine Public Relations: An Industry and Practitioner Profile.

    Science.gov (United States)

    Panol, Zenaida Sarabia

    2000-01-01

    Provides a comprehensive look at public relations in the Philippines; traces how public relations evolved in this Southeast Asian country; and discusses the current status of the industry and its practitioners. (NH)

  11. The Write Stuff: Teaching the Introductory Public Relations Writing Course.

    Science.gov (United States)

    King, Cynthia M.

    2001-01-01

    Outlines an introductory public relations writing course. Presents course topics and objectives, and assignments designed to meet them. Provides a sample grading rubric and evaluates major public relations writing textbooks. Discusses learning and assessment strategies. (SR)

  12. Effects of Online Interaction and Instructor Presence on Students' Satisfaction and Success with Online Undergraduate Public Relations Courses

    Science.gov (United States)

    Moore, Jensen

    2014-01-01

    This study examined student success, failure, withdrawal, and satisfaction in online public relations courses based on instructor-student interaction, student-student interaction, and instructor presence. Student passing rates, D/F rates, withdrawal rates, and evaluations of instruction were compiled from fifty-one online PR courses run over the…

  13. Vaccinations: A public health triumph and a public relations tragedy.

    Science.gov (United States)

    Jacobson, Robert M

    2012-08-01

    Routine vaccination has been hailed as one of the top public health achievements of the last century. However, despite the reduced number of cases of and deaths from vaccine-preventable diseases such as pertussis and measles, outbreaks continue to occur as more parents fail to adequately vaccinate their children because of misinformation about immunizations. This article describes the challenges of making sure all children in the United States are fully immunized and what physicians need to know to effectively work with parents who may be hesitant to vaccinate their children.

  14. State of the Art of International Public Relations Education.

    Science.gov (United States)

    Wakefield, Gay; And Others

    To examine aspects of the political/economic/social/cultural environments (PESCE) affecting international public relations and their significance to the future of public relations practitioners, this paper reviews the 1980s literature regarding the current and projected trends in international public relations practice and their implications for…

  15. An Exploratory Look at Graduate Public Relations Education.

    Science.gov (United States)

    Aldoory, Linda; Toth, Elizabeth L.

    2000-01-01

    Conducts a content analysis of web pages to examine 26 United States Masters degree programs in public relations for their degree requirements, core courses, public relations courses, and optional courses. Finds a lack of adherence to the recommendations of the Foundation for Public Relations Research and Education. (NH)

  16. On the definition of public relations: a European view

    NARCIS (Netherlands)

    van Ruler, A.A.; Vercic, D.; Buetschi, G.; Flodin, B.

    2001-01-01

    The article confronts a U.S.-based definition of public relations as relationship management with a European view that besides a relational, argues also for a reflective paradigm that is concerned with publics and the public sphere; not only with relational (which can in principle be private), but

  17. Intercultural Interpretations: Making Public Relations Education Culturally Relevant

    Science.gov (United States)

    Chia, Joy

    2009-01-01

    Public relations educators delivering courses to international students find that each cohort of students interprets and understands public relations theory and its application to practice according to their respective cultures. The premise of this paper is to reflect on some of the interpretations and expectations of public relations students…

  18. A CLINICAL STUDY ON CARCINOMA BREAST IN RELATION TO ER AND PR STATUS

    Directory of Open Access Journals (Sweden)

    Ramanaiah

    2015-09-01

    Full Text Available INTRODUCTION : Breast carcinoma is the most common malignant tumor and the leading cause of death in women worldwide 1 . It accounts for 15 % of all cancer deaths 2 . According to the World Health Organisation (WHO, approximately 70% of breast cancers occur in women with none of the known risk factors. Only about 5% of breast cancers are inherited. Various protocols are in use for the assessment of prognosis, and also to assist further management of these cases. Of various parameters, expression of hormonereceptors Estrogen receptor (ER and Progesterone receptor (PR ar e significant AIMS AND OBJECTIVES : To study the occurrence of ER and PR status in breast cancer patients attending S.V.R.R.G.G. Hospital. To correlate the expression of prognostic factors like age at presentation menarche, menopause, parity, tumor size, number of lymph nodes, metastasis histology, grading with ER and PR status. MATERIALS AND METHODS : This clinic opathological study of carcinoma breast was carried out in patients admitted to SVRRGG Hospital, Tirupati during the period from September 2011 to August 2013 after obtaining approval from scientific committee and ethical committee .Forty cases of breast carcinoma were taken into study. The clinical study done by interviewing, detailed examination and subjecting to relevant investigations and surgeries depending upon the stage of the disease. Excised specimen is sent for Histopathological examination in 10% formaline Reports of light microscopy (Hematoxilin and Eosin and immunohistochemistry on tumor histology including MBR (Modified Bloom Richardson grading and Estrogen and Progesterone status is analysed. CONCLUSION: In conclusion, ER and PR status correlates well with histopathological grading and other clinico - pathological parameters. Higher grade is associated with ER PR negativity. Hence. Immunohistochemical assessment of ER and PR status should be incorporated as a routine investigation. This along with

  19. Using public relations to promote health: a framing analysis of public relations strategies among health associations.

    Science.gov (United States)

    Park, Hyojung; Reber, Bryan H

    2010-01-01

    This study explored health organizations' public relations efforts to frame health issues through their press releases. Content analysis of 316 press releases from three health organizations-the American Heart Association, the American Cancer Society, and the American Diabetes Association-revealed that they used the medical research frame most frequently and emphasized societal responsibility for health issues. There were differences, however, among the organizations regarding the main frames and health issues: the American Diabetes Association was more likely to focus on the issues related to social support and education, while the American Heart Association and the American Cancer Society were more likely to address medical research and scientific news. To demonstrate their initiatives for public health, all the organizations employed the social support/educational frame most frequently. Researchers and medical doctors frequently were quoted as trusted sources in the releases.

  20. Public relations and the radiation processing industry

    Science.gov (United States)

    Coates, T. Donna

    The world's uneasiness and mistrust regarding anything nuclear has heightened in recent years due to events such as Chernobyl and Three Mile Island. Opinion polls and attitude surveys document the public's growing concern about issues such as the depletion of the ozone layer, the resulting greenhouse effect and exposure of our planet to cosmic radiation. Ultimately, such research reveals an underlying fear regarding the unseen impacts of modern technology on the environment and on human health. These concerns have obvious implications for the radiation processing industry, whose technology is nuclear based and not easily understood by the public. We have already seen organized nuclear opponents mobilize public anxiety, fear and misunderstanding in order to oppose the installation of radiation processing facilities and applications such as food irradiation. These opponents will no doubt try to strengthen resistance to our technology in the future. Opponents will attempt to convince the public that the risks to public and personal health and safety outweigh the benefits of our technology. We in the industry must head off any tendency for the public to see us as the "enemy". Our challenge is to counter public uneasiness and misunderstanding by effectively communicating the human benefits of our technology. Clearly it is a challenge we cannot afford to ignore.

  1. Public relations and the radiation processing industry

    Energy Technology Data Exchange (ETDEWEB)

    Coates, T.D. (Nordion International Inc., Kanata, Ontario (Canada))

    1990-01-01

    The world's uneasiness and mistrust regarding anything nuclear has heightened in recent years due to events such as Chernobyl and Three Mile Island. Opinion polls and attitude surveys document the public's growing concern about issues such as the depletion of the ozone layer, the resulting greenhouse effect and exposure of our planet to cosmic radiation. Ultimately, such research reveals an underlying fear regarding the unseen impacts of modern technology on the environment and on human health. These concerns have obvious implications for the radiation processing industry, whose technology is nuclear based and not easily understood by the public. We have already seen organized nuclear opponents mobilize public anxiety, fear and misunderstanding in order to oppose the installation of radiation processing facilities and applications such as food irradiation. These opponents will no doubt try to strengthen resistance to our technology in the future. Opponents will attempt to convince the public that the risks to public and personal health and safety outweigh the benefits of our technology. We in the industry must head off any tendency for the public to see us as the ''enemy''. Our challenge is to counter public uneasiness and misunderstanding by effectively communicating the human benefits of our technology. (author).

  2. Structure and Electrical-Transport Relations in Ba(Zr,Pr)O3-δ Perovskites.

    Science.gov (United States)

    Antunes, Isabel; Amador, Ulises; Alves, Adriana; Correia, Maria Rosário; Ritter, Clemens; Frade, Jorge Ribeiro; Pérez-Coll, Domingo; Mather, Glenn C; Fagg, Duncan Paul

    2017-08-07

    Members of the perovskite solid solution BaZr 1-x Pr x O 3-δ (0.2 ≤ x ≤ 0.8) with potential high-temperature electrochemical applications were synthesized via mechanical activation and high-temperature annealing at 1250 °C. Structural properties were examined by Rietveld analysis of neutron powder diffraction and Raman spectroscopy at room temperature, indicating rhombohedral symmetry (space group R3̅c) for members x = 0.2 and 0.4 and orthorhombic symmetry (Imma) for x = 0.6 and 0.8. The sequence of phase transitions for the complete solid solution from BaZrO 3 to BaPrO 3 is Pm3̅m → R3̅c → Imma → Pnma. The structural data indicate that Pr principally exists as Pr 4+ on the B site and that oxygen content increases with higher Pr content. Electrical-conductivity measurements in the temperature range of 250-900 °C in dry and humidified (pH 2 O ≈ 0.03 atm) N 2 and O 2 atmospheres revealed an increase of total conductivity by over 2 orders of magnitude in dry conditions from x = 0.2 to x = 0.8 (σ ≈ 0.08 S cm -1 at 920 °C in dry O 2 for x = 0.8). The conductivity for Pr contents x > 0.2 is attributable to positively charged electronic carriers, whereas for x = 0.2 transport in dry conditions is n-type. The change in conduction mechanism with composition is proposed to arise from the compensation regime for minor amounts of BaO loss changing from predominantly partitioning of Pr on the A site to vacancy formation with increasing Pr content. Conductivity is lower in wet conditions for x > 0.2 indicating that the positive defects are, to a large extent, charge compensated by less mobile protonic species. In contrast, the transport mechanism of the Zr-rich composition (x = 0.2), with much lower electronic conductivity, is essentially independent of moisture content.

  3. Challenging Assumptions of International Public Relations: When Government Is the Most Important Public.

    Science.gov (United States)

    Taylor, Maureen; Kent, Michael L.

    1999-01-01

    Explores assumptions underlying Malaysia's and the United States' public-relations practice. Finds many assumptions guiding Western theories and practices are not applicable to other countries. Examines the assumption that the practice of public relations targets a variety of key organizational publics. Advances international public-relations…

  4. Public Relations Program for a Shopping Mall.

    Science.gov (United States)

    Feigley, David A.

    1980-01-01

    An account is given of a highly successful sports, health, and recreation exhibit run by Rutgers University (New Jersey) in a public shopping mall. Organization and entertainment were the keynotes of the success. (LH)

  5. DIFFERENT SIDES OF THE SAME COIN: MIXED VIEWS OF PUBLIC RELATIONS EDUCATORS AND PRACTITIONER ABOUT PUBLIC RELATIONS EDUCATION

    OpenAIRE

    BİR, Çisil Sohodol

    2010-01-01

    Public relations education is a topic of seemingly perpetual importance and interest for practitioners and educators alike In recent years, numerous researches have surveyed both practitioners and educators to identify appropriate ways to strengthen public relations education to prepare students for practitioner’s role. According to these research results public relations educators and practitioners disagree about the priorities they assign to qualities and goals of public relations education...

  6. Theories And Success Stories Of Advertising And Public Relations

    OpenAIRE

    Wilardjo, Setia Budhi

    2012-01-01

    Now that we are looked at overall integrated marketing communication planning, we dig more deeply into the specific marketing communications tools. In this article, we explore advertising and public relations. Advertising involves communicating the company's or brand's value proposition by using paid media to inform, persuade, and remind consumers. Public relations involves building good relations with various company publics – from consumers and the general public to the media, investor, don...

  7. Structural motif screening reveals a novel, conserved carbohydrate-binding surface in the pathogenesis-related protein PR-5d

    Directory of Open Access Journals (Sweden)

    Moffatt Barbara A

    2010-08-01

    Full Text Available Abstract Background Aromatic amino acids play a critical role in protein-glycan interactions. Clusters of surface aromatic residues and their features may therefore be useful in distinguishing glycan-binding sites as well as predicting novel glycan-binding proteins. In this work, a structural bioinformatics approach was used to screen the Protein Data Bank (PDB for coplanar aromatic motifs similar to those found in known glycan-binding proteins. Results The proteins identified in the screen were significantly associated with carbohydrate-related functions according to gene ontology (GO enrichment analysis, and predicted motifs were found frequently within novel folds and glycan-binding sites not included in the training set. In addition to numerous binding sites predicted in structural genomics proteins of unknown function, one novel prediction was a surface motif (W34/W36/W192 in the tobacco pathogenesis-related protein, PR-5d. Phylogenetic analysis revealed that the surface motif is exclusive to a subfamily of PR-5 proteins from the Solanaceae family of plants, and is absent completely in more distant homologs. To confirm PR-5d's insoluble-polysaccharide binding activity, a cellulose-pulldown assay of tobacco proteins was performed and PR-5d was identified in the cellulose-binding fraction by mass spectrometry. Conclusions Based on the combined results, we propose that the putative binding site in PR-5d may be an evolutionary adaptation of Solanaceae plants including potato, tomato, and tobacco, towards defense against cellulose-containing pathogens such as species of the deadly oomycete genus, Phytophthora. More generally, the results demonstrate that coplanar aromatic clusters on protein surfaces are a structural signature of glycan-binding proteins, and can be used to computationally predict novel glycan-binding proteins from 3 D structure.

  8. Structural motif screening reveals a novel, conserved carbohydrate-binding surface in the pathogenesis-related protein PR-5d.

    Science.gov (United States)

    Doxey, Andrew C; Cheng, Zhenyu; Moffatt, Barbara A; McConkey, Brendan J

    2010-08-03

    Aromatic amino acids play a critical role in protein-glycan interactions. Clusters of surface aromatic residues and their features may therefore be useful in distinguishing glycan-binding sites as well as predicting novel glycan-binding proteins. In this work, a structural bioinformatics approach was used to screen the Protein Data Bank (PDB) for coplanar aromatic motifs similar to those found in known glycan-binding proteins. The proteins identified in the screen were significantly associated with carbohydrate-related functions according to gene ontology (GO) enrichment analysis, and predicted motifs were found frequently within novel folds and glycan-binding sites not included in the training set. In addition to numerous binding sites predicted in structural genomics proteins of unknown function, one novel prediction was a surface motif (W34/W36/W192) in the tobacco pathogenesis-related protein, PR-5d. Phylogenetic analysis revealed that the surface motif is exclusive to a subfamily of PR-5 proteins from the Solanaceae family of plants, and is absent completely in more distant homologs. To confirm PR-5d's insoluble-polysaccharide binding activity, a cellulose-pulldown assay of tobacco proteins was performed and PR-5d was identified in the cellulose-binding fraction by mass spectrometry. Based on the combined results, we propose that the putative binding site in PR-5d may be an evolutionary adaptation of Solanaceae plants including potato, tomato, and tobacco, towards defense against cellulose-containing pathogens such as species of the deadly oomycete genus, Phytophthora. More generally, the results demonstrate that coplanar aromatic clusters on protein surfaces are a structural signature of glycan-binding proteins, and can be used to computationally predict novel glycan-binding proteins from 3 D structure.

  9. Public education and media relations in psychology.

    Science.gov (United States)

    Wedding, Danny

    2017-11-01

    This article reviews psychology's attempts to influence public attitudes about both the science and the profession of psychology. The early history of the profession is reviewed, and the efforts of the American Psychological Association (APA) to shape the public's perception of psychology are discussed. The rise of social media is reviewed, and important social media outlets relevant to psychology are identified. The activities of the Society for Media Psychology and Technology (APA Division 46) are illustrated, and the presidents of the Division are identified. The work of those psychologists who are noted public intellectuals or who have received Nobel prizes or National Medal of Science awards for their research is briefly reviewed, and the public notoriety of 4 prominent media celebrities (Joy Browne, Joyce Brothers, Laura Schlessinger, and Phil McGraw) is discussed. Several controversies in the field of psychology that have influenced the public and their attitudes about psychology are also briefly reviewed. (PsycINFO Database Record (c) 2017 APA, all rights reserved).

  10. Prevalence of oral alterations in infants seen at the public pediatric dental clinics from Ponta Grossa - PR, Brazil

    Directory of Open Access Journals (Sweden)

    BALDANI Márcia Helena

    2001-01-01

    Full Text Available This investigation was carried out in order to determine the prevalence of oral alterations among 200 infants aged 0 to 24 months (108 males and 92 females, who were seen at public pediatric dental clinics from Ponta Grossa - PR, Brazil. The infants were examined during routine appointments. The data were analyzed and the results revealed that 21.00% of the children had oral conditions, which were more frequent among children aged 0 to 3 months (26.98%. The most prevalent condition was the inclusion cyst (35.71%, followed by benign migratory glossitis (23.81% and candidiasis (11.90%. The prevalence of inclusion cysts was higher among females (10.87%, and the benign migratory glossitis was more frequently seen in males (6.48%. No tumors were found. With regard to the management of the conditions, it was noticed that no treatment was required in 76.19% of the cases. These findings are in agreement with those reported in the literature, and it was concluded that most of the oral conditions in infants are benign and do not require any treatment. In spite of that, health professionals (dentists and pediatricians must be aware of those alterations in order to tranquilize the children's parents and to detect the need for any intervention.

  11. Establishing media relations. Journalist and PR professional: Pulling together to achieve the same goal

    International Nuclear Information System (INIS)

    Stonogina, Julia

    2000-01-01

    Full text: RADON-PRESS has contacts with more than 40 newspapers and magazines. The main principle of our co-operation with them is that we seek to act as their partner rather than a mass media agent. We cannot provide information on the subject of radiation safety and let a newspaper, a radio station or a television channel use them as they see fit. Even a year ago we used to fax messages and press releases to editorial offices. We called this work 'informational initiative' and viewed it as a service to society. But what happened after our information reached reporters? All too often, they used it to advance the interests of their publications. Sometimes they introduced it into other materials which, they thought (often mistakenly), dealt with the same subject. Not infrequently, they added unverified facts to add spice if they felt that the paper needed more popularity. They were known to doctor facts and figures causing unnecessary upset among readers. Thus, they exaggerated radon content on school premises. As a result, until we insisted on a retraction, parents and school administrations of a large Moscow suburb remained in a state of agitation. These are the reasons why we revised the procedure of supplying information to journalists. We are trying to enlist their co-operation on the basis of the principle of social responsibility. If a journalist wishes to disseminate information that has to do with public safety and health, he or she must have a good grasp of the subject. With this end in view, we at the agency organised training seminars on environmental journalism for the publications that wish to use RADON-PRESS information. In the past six months, 30 journalists working for leading newspapers took this course, receiving a better idea of radiation and radio-ecology and the operation of specialised services in charge of radiation safety. They were issued relevant printed matter, such as the leaflet, '10 Questions about Radiation' intended for the general

  12. Public Relations vs. Legal Strategies in Organizational Crisis Decisions.

    Science.gov (United States)

    Fitzpatrick, Kathy R.; Rubin, Maureen Shubow

    1995-01-01

    Finds that in almost two-thirds of the cases studied, in which organizations responded to public charges of sexual harassment, legal strategy--rather than public relations strategy--was used by official spokespersons. Argues that organizations need to reconcile the often contradictory counsel of public relations and legal professionals. (SR)

  13. Community Relations - Public Affairs - Personal Staff - Joint Staff - The

    Science.gov (United States)

    : Public Affairs : Community Relations Community Relations The National Guard Bureau Civic Engagement Report National Commission of the Future of the Army White Papers I am the Guard ARNG Media ARNG Public Public Affairs Executive Support Services Legislative Liaison Special Staff Directorate of Management

  14. Woodrow Wilson's Public Relations: Wag the Hun.

    Science.gov (United States)

    Pinsdorf, Marion K.

    1999-01-01

    Considers how during World War I populations were mobilized, "taught" to hate and fight the evil enemy, responded emotionally to atrocities, even if invented or exaggerated. Discusses how George Creel, leader of the Committee of Public Information, used every means of communications available to conscript opinion, to control, centralize,…

  15. The environment, public relations and coal

    Energy Technology Data Exchange (ETDEWEB)

    Wood, W.J. (Coal Association of Canada, Calgary, AB (Canada))

    1990-09-01

    Information is presented in note format. The presentation covers world environmental issues such as the greenhouse effect, an overview of the coal industry's role in atmospheric emissions of CO{sub 2}, and finally, the need for the coal industry to make the public aware of coal's current and future role in our economic and energy future.

  16. The role of public relations activities in hospital choice.

    Science.gov (United States)

    Tengilimoglu, Dilaver; Yesiltas, Mehmet; Kisa, Adnan; Dziegielewski, Sophia F

    2007-01-01

    Public relations activities for all organizations can have an important effect on consumer decision-making when buying goods or services. This study examines the effect that public relations activities can have regarding consumer decisions and choice. To explore exemplify this relationship a questionnaire was given to 971 patients within public, university and private hospitals in Ankara, Turkey. Study results show that public relations activities were a crucial factor in determining consumer hospital choice. The majority of respondents reported that the behaviors and attitude of personnel as public relations activities that support the hospital's reputation within the public were the primary variables in hospital choice. Health care managers can use these findings to further understand how patients make informed choices related to usage of a health care facility and to develop and/or improve public relations activities.

  17. 40 CFR 300.155 - Public information and community relations.

    Science.gov (United States)

    2010-07-01

    ... POLLUTION CONTINGENCY PLAN Responsibility and Organization for Response § 300.155 Public information and community relations. (a) When an incident occurs, it is imperative to give the public prompt, accurate...

  18. Subcellular localization of Arabidopsis pathogenesis-related 1 (PR1) protein

    Czech Academy of Sciences Publication Activity Database

    Pečenková, Tamara; Pleskot, Roman; Žárský, V.

    2017-01-01

    Roč. 18, č. 4 (2017), č. článku 825. E-ISSN 1422-0067 R&D Projects: GA ČR(CZ) GA15-14886S Grant - others:OPPK(XE) CZ.2.16/3.1.00/21519 Institutional support: RVO:61389030 Keywords : cape * mvb * pi(3)p * pr1 * Secretion * Trafficking Subject RIV: EB - Genetics ; Molecular Biology OBOR OECD: Cell biology Impact factor: 3.226, year: 2016

  19. Public relations and public understanding in the nuclear industry in Europe

    Energy Technology Data Exchange (ETDEWEB)

    Roos, E.; Michel, A. [Belgonucleaire, Brussels (Belgium)

    1995-12-31

    Before talking about public understanding and public relations in the nuclear industry in Europe, a word about the mosaic structure of the European energy policy and public is required because a similar structure will be found in the European public understanding policy. Afterwards, we explain what communications tools are available and how the different European countries apply them.

  20. Public Relations for Physics Departments: Convincing the Community that Quarks are Cool

    Science.gov (United States)

    Levine, Alaina G.

    2002-03-01

    A strong public relations program can be of great importance to a physics department. Not only can effective PR improve the reputation of an individual department, but it can also serve the greater physics community by convincing the public that quarks, quantum dots, and nanostructures are cool. Building a solid reputation with the many constituents that a physics department serves can lead to greater media exposure, improved quality of student applicants, community and industrial partnerships, and even financial support. It isn’t difficult to create a strategic PR program, but it does take planning and commitment of resources. I will discuss the techniques and tactics of effective media, community, alumni, and internal relations, with special emphasis placed on establishing connections with media outlets, creating and publicizing outreach programs for the community, initiating a newsletter, organizing an external board of advisors, and developing an effective alumni relations program. The University of Arizona Physics Department serves as a case study, but other physics departments with similar communications programs will also be incorporated.

  1. Rising stakeholder expectations and the changing role of public relations

    Energy Technology Data Exchange (ETDEWEB)

    Grossberndt, D. [BP Canada Energy Company, Calgary, AB (Canada)

    2004-07-01

    The role of public relations is changing along with growing public awareness of stakeholder's ability to intervene in the development of energy projects. Public relations and community consultation departments must work closely together to ensure that consistent messages are being delivered to the public. This presentation explained how to develop a successful public relations strategy ranging from environmental risk assessment to community consultation. It also discussed the degree to which effective and ongoing communication with stakeholders prevents opposition and negative media coverage.

  2. Research On Websites Of 43 Publıc Relations Agency Members Of Public Relations Society Of Turkey (Tühid) In Aspect Of Public Relations

    OpenAIRE

    Aydınalp - Ilıcak, Ş. Güzin

    2012-01-01

    Nowadays public relations studies have entered a more effective process via recent media tools. In this study, the websites of 43 public relations agency members of Public Relations Society of Turkey (TÜHİD) are being evaluated in aspect of public relations. When considered from this point of view, the websites of the agencies in question have been analyzed in terms of company information, communication attempts, media relations, corporate identity, corporate publications and interaction. The...

  3. Public Relations Manager Involvement in Strategic Issue Diagnosis.

    Science.gov (United States)

    Lauzen, Martha M.

    1995-01-01

    Reports on an exploratory study that seeks to build theoretical understanding of how public relations practitioner involvement in one type of strategic organizational decision making--strategic issue diagnosis--is related to shared values with top management, diagnosis accuracy, strategy pursued, and the power of the public relations function. (TB)

  4. The Image of Public Relations in Mass Comm Texts.

    Science.gov (United States)

    Cline, Carolyn

    1982-01-01

    Compared public relations sections in 12 introductory mass communication texts and found a confusion about the relationship of advertising and public relations, a lack of historical background, and an antipublic relations stance. Journal available from Communication Research Associates, 7100 Baltimore Blvd., Suite 500, College Park, MD 20740; sc…

  5. Public relations 1. FK Příbram

    OpenAIRE

    Bauerová, Eva

    2015-01-01

    Title: Public relations 1. FK Příbram Objectives: The objective is analysis and assessment tools and activities Public Relations, which football club 1. FK Pribram uses, both in communication with fans and interact with their partners. Based on the analysis tool will suggest scheme so that communication by Public relations have been effective and successful. Methods: To acheave goals was chosen the case study method, which helped to get detail information. Data collection was performed using ...

  6. Research on the crisis of public relation in library

    International Nuclear Information System (INIS)

    Liu Shanyong

    2010-01-01

    In modem society, a variety of organizations including libraries will inevitably encounter all kinds of crises. Organizations can pull through and create good impression if they deal with correctly the crisis of public relation. The article defines the crisis, the crisis of public relation, and analyzes the characteristics and types of the crises in library. Finally the article emphasizes the contents and six strategies of the crisis of public relation in library. (authors)

  7. Public relations and journalism: truth, trust, transparency and integrity

    OpenAIRE

    Davies, Frank

    2008-01-01

    Truth, trust, integrity and reputation are key concepts for understanding the relationship between journalists and public relations practitioners. This the paper: first, considers the current debate on the inter-relationship between journalism and public relations; second distinguishes varieties of public relations and journalism; third, analyses the Editorial Intelligence controversy; fourth, deconstructs aspects of "truth" and "trust" in the context of that debate; fifth, considers why the ...

  8. Public Relations and Propaganda: Restrictions on Executive Agency Activities

    National Research Council Canada - National Science Library

    Kosar, Kevin R

    2005-01-01

    Controversies recently have arisen over certain executive branch agencies' expenditures of appropriated funds on public relations activities, some of which have been characterized as propagandistic...

  9. Public relations and the Chernobyl accident

    International Nuclear Information System (INIS)

    Hill, P.; Hille, R.; Paschke, M.; Schneider, K.; Uray, I.

    1998-01-01

    In 1991-1993, a large-scale measuring programme was carried out in Germany to assess the radiation burden of the population in regions polluted due to the Chernobyl accident. The primary goal was to objectively inform the population about their actual radiation exposure, to reduce unjustified fears, and to enable countermeasures to be taken where appropriate. A comprehensive overview of the radiation situation was thus also obtained in the regions examined. Channels were sought and found in order to communicate with the more than 250 000 individuals involved in the programme as well as with scientific institutions and the public. Direct communication of the results to the persons examined by means of a certificate including a short explanation proved to be essential to create an atmosphere of trust. (P.A.)

  10. Communications and Public Relations Officer | IDRC - International ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    Coordinates relations with journalists and the media in general and responds to ... the region's culture and communication capacity, both internally and externally. ... Systematically reviews, with program officers, projects likely to influence the ...

  11. Quantifying the relative amounts of PrP polymorphisms present in prions isolated from heterozygous prion-infected animals

    Science.gov (United States)

    Prions cause protein misfolding diseases, such as transmissible spongiform encephalopathy. They propagate infections by converting a normal cellular prion protein into a prion (PrPSc). PrPC and PrPSc are isosequential and differ only in their respective conformations. PrPC is monomeric and sensit...

  12. Public Relations & Media Relations (Kritik Budaya Amplop Pada Media Relations Institusi Pendidikan Di Yogyakarta

    Directory of Open Access Journals (Sweden)

    Adhianty Nurjanah

    2015-07-01

    Full Text Available This research is aims to determine how the media relations activities that have been done 10 Public Relations Higher Education, including the possibility of granting cultural envelope in media relations activities during this do. The object of this study is ten (10 Universities in Yogyakarta that consists of three (3 State University (PTN and seven (7 Colleges (PTS. Variations and types of media relations activities have been conducted by 10 universities. The reason is because the electoral college to ten (10 college is a big college in the city of Yogyakarta who own Public Relations and media relations activities that have a systematic and well-planned. In the course of media relations, Public Relations universities do culture accepting envelopes to reporters on the grounds reimburse the costs of transport and not as a "bribe" so that they publicized the news and as a means of imaging the institution. Publicist colleges feel that culture provides envelopes to reporters did not violate the code of ethics of their profession as a Public Relations, On the other hand for journalists, cultural granting envelope can interfere with the independence and constitute a violation of the code of ethics of their profession as journalists. Yet there are also journalists who will receive an envelope in their reporting activities. The discrepancies in the implementation of the code of ethics of journalism, is strongly influenced by the integrity of journalists and policies that apply to each media institution. Penelitian ini bertujuan untuk mengetahui bagaimana kegiatan media relations yang telah dilakukan 10 Public Relations / Humas Perguruan Tinggi tersebut, termasuk kemungkinan adanya budaya pemberian amplop dalam kegiatan media relations yang selama ini dilakukan. Objek penelitian ini adalah sepuluh (10 Perguruan Tinggi di Yogyakarta yang terdiri dari tiga (3 Perguruan Tinggi Negeri (PTN dan tujuh (7 Perguruan Tinggi Swasta (PTS . Beragam variasi dan jenis

  13. Perbedaan Fungsi-Fungsi Public Relations dalam Sosialisasi Pemilihan Kepala Daerah (Pilkada “Kasus di KPUD Yogyakarta dan KPUD Bantul”

    Directory of Open Access Journals (Sweden)

    Emma Octavia Purwandari

    2013-12-01

    Full Text Available Abstract: This research attempts to analyze the differences of Public Relations (PR function in local election (Pilkada. Pilkada is a democratic process in Indonesia. Government needs big participation of society, as one successful point of pilkada is participation of society. Effort to bring public politics participation cannot be separate from politics socialization process. Socialization process is public attitude establishment and politics orientation process. Pilkada socialization carried out by KPUD (Komisi Pemilihan Umum Daerah as executor. To make an effective socialization to public, KPUD needs to use specific function called Public Relation. Communication activity between organization and its public divided into some part of PR function, including publicity, advertising, press agentry, lobbying, issue management, investor relation and public affair. Basically, implementation of PR function in the process of PILKADA may be different in each region. It becomes the reason why author want to compare KPUD Yogyakarta and Bantul. Governance system differences among both regions would affect in government’s socialization policy. Those differences depend on population, social classes, demographic condition and personal motivation. It is also effecting in PR function held by government, as in media and in society as target operation

  14. The Gap between Professional and Research Agenda: A Content Analysis of "Public Relations Journal" and "Public Relations Review."

    Science.gov (United States)

    Broom, Glen M.; And Others

    A content analysis compared the professional and research agendas of "Public Relations Journal" and "Public Relations Review" for the years 1975-81. A sample of 121 articles from the former and 111 articles from the latter were analyzed, and the content of each was assigned to one of 10 categories related to the context,…

  15. Empowerment of Government Public Relations Office Post Restructuring ( Case Study on Informatics and Public Relations Office of Jakarta City Administration)

    OpenAIRE

    Patrianti, Tria

    2011-01-01

    This research aims to seek better understanding on the empowerment of the public relations office following the restructuring conducted by Jakarta City Administration. Involving 11 respondents, the research utilizes qualitative research method with case study approach.The background issues in the research are as followed: (1) Why the role and function of public relations office at Jakarta Administration remain insignificant regardless of the restructuring; (2) What the public relations offi...

  16. Approaches to organizing public relations functions in healthcare.

    Science.gov (United States)

    Guy, Bonnie; Williams, David R; Aldridge, Alicia; Roggenkamp, Susan D

    2007-01-01

    This article provides health care audiences with a framework for understanding different perspectives of the role and functions of public relations in healthcare organizations and the resultant alternatives for organizing and enacting public relations functions. Using an example of a current issue receiving much attention in US healthcare (improving rates of organ donation), the article provides examples of how these different perspectives influence public relations goals and objectives, definitions of 'public', activities undertaken, who undertakes them and where they fit into the organizational hierarchy.

  17. Public attitudes towards industrial, work-related and other risks

    International Nuclear Information System (INIS)

    Prescott-Clarke, P.

    1982-01-01

    Two reports describing work sponsored by the Health and Safety Executive are presented. The first describes a study of public attitudes towards industrial, work related, nuclear industry related and other risks. The second report describes public attitudes towards the acceptability of risks. (U.K.)

  18. Developing a Behavioral Paradigm for the Performance of Public Relations.

    Science.gov (United States)

    Sharpe, Melvin L.

    2000-01-01

    Provides and supports a definition of public relations as behavior with a mode explaining the difficulty of achieving each behavior and the cost to organizations when the behavior is not achieved. Draws from the literature on ethics, rhetorical theory, public relations management, case studies, and from observation and experience to support this…

  19. The Impact of IMC on Advertising and Public Relations Education.

    Science.gov (United States)

    Griffin, W. Glenn; Pasadeos, Yorgo

    1998-01-01

    Surveys advertising and public relations faculty members with regard to IMC (Integrated Marketing Communications) and its impact on current curricula. Finds (1) areas of discontent with current course curricula; (2) evidence of "separate agendas" between advertising and public relations educators on this issue; and (3) evidence of a generation gap…

  20. On the Definition of Public Relations: A European View.

    Science.gov (United States)

    Vercic, Dejan; van Ruler, Betteke; Butschi, Gerhard; Flodin, Bertil

    2001-01-01

    Introduces the project on the European Public Relations Body of Knowledge (EBOK). Reviews proposals on the definition, dimensions, and domain of public relations. Confronts these with findings from EBOK. Presents ideas on how to bridge the differences. Proposes ideas for further investigation. (SG)

  1. Testing the Contingency Theory of Accommodation in Public Relations.

    Science.gov (United States)

    Cancel, Amanda E.; Mitrook, Michael A.; Cameron, Glen T.

    1999-01-01

    Interviews 18 public-relations professionals to provide grounding and refinement of the contingency theory of accommodation in public relations. Supports a continuum from pure accommodation to pure advocacy and a matrix of variables affecting the continuum. Concludes that the practitioners' view of their communication world offers validity to the…

  2. Towards a Postmodern Research Agenda For Public Relations.

    Science.gov (United States)

    Holtzhausen, Derina R.

    2002-01-01

    Explores the possibility of postmodernism as an alternative theoretical approach to public relations. Examines modernist public relations as a hegemonic practice that interpolates practitioners into the system to legitimize the perspectives and actions of corporate managers as objective knowledge. Concludes with suggestions for a postmodern…

  3. The Emergence of Public Relations in the Russian Federation.

    Science.gov (United States)

    Guth, David W.

    2000-01-01

    Describes the emergence of public relations in the Russian Federation over the past 7 years. Concludes that Russia is developing its own vision of public relations, similar in many aspects to that found in the West but also adapted to the harsh realities of Russian life. (NH)

  4. The Genesis of Public Relations in British Colonial Practice.

    Science.gov (United States)

    Smyth, Rosaleen

    2001-01-01

    Demonstrates how the British Colonial Office employed public relations strategies as they administered the British colony of Northern Rhodesia before, during, and after World War II. Demonstrates how civil servants in London and colonial officials implemented public relations policies, strategies, and tactics on an ad hoc basis, covering political…

  5. Public Relations in Contemporary India: Current Demands and Strategy.

    Science.gov (United States)

    Singh, Raveena

    2000-01-01

    Discusses India's new direction and the persistent and insistent demand for public relations. Explains the strategic plan of the professional body in running the gauntlet in this new milieu and the pertinaciousness and urgency of the challenges ahead for public relations. (SC)

  6. Symmetry, Contingency, Complexity: Accommodating Uncertainty in Public Relations Theory.

    Science.gov (United States)

    Murphy, Priscilla

    2000-01-01

    Explores the potential of complexity theory as a unifying theory in public relations, where scholars have recently raised problems involving flux, uncertainty, adaptiveness, and loss of control. Describes specific complexity-based methodologies and their potential for public relations studies. Offers an account of complexity theory, its…

  7. Marketing and Public Relations in ARL Libraries. SPEC Kit 240.

    Science.gov (United States)

    Smykla, Evelyn Ortiz, Comp.

    1999-01-01

    This survey was conducted to delineate the growing relationship between marketing and public relations and library funding by identifying: (1) the extent to which North American research libraries have developed organized programs in the areas of marketing and public relations; (2) who holds positions in these areas; and (3) the impact these…

  8. Applying Constructivism to Improve Public Relations for Education

    Science.gov (United States)

    Marek, Michael

    2005-01-01

    Educators are often hesitant to use techniques of public relations and marketing communication to attempt to alter undesirable understandings of the rationale and processes of education held by external constituencies. This paper shows that contemporary practice in public relations and marketing communication can be conceptualized as an…

  9. Positioning and role of public relations in large Belgian organizations

    NARCIS (Netherlands)

    Gorp, B. van; Pauwels, L.M.A.

    2007-01-01

    This paper studies the position and role of public relations in the hierarchical structure of Belgian organizations of at least 50 employees. Empirical data was collected from a web survey (n = 750) to find out to what extent principles of excellence in public relations are applied in Belgium. The

  10. Emotional Intelligence and Its Link to Public Relations Education

    Science.gov (United States)

    Howard, Timothy Lent

    2011-01-01

    The purpose of this study is to examine the ethics chapters in five introduction-to-public relations textbooks and the codes of ethics of four major public relations associations contained within those chapters to determine the prevalence of language that either uses the same terms Daniel Goleman employs for his 25 competencies of emotional…

  11. A public relations identity for the 2010s

    NARCIS (Netherlands)

    Ihlen, Ø.; Verhoeven, P.

    2012-01-01

    New voices are being heard and new questions are being asked within the field of public relations. However, in its present multifaceted state, public relations research is still struggling with recurring questions regarding academic and practical contributions. This position article presents some

  12. Negotiation as a Model for Teaching Public Relations Professionalism.

    Science.gov (United States)

    Saunders, Martha Dunagin; Perrigo, Eileen

    1998-01-01

    Shows that negotiation provides an effective model for teaching public relations professionalism. Describes how two professors in a public relations class used a negotiation model to teach students to simultaneously balance the two components of professionalism: ethical considerations and pragmatic, problem-solving measures. (SR)

  13. Mass Communication, Public Communication, and Interpersonal Communication: A Global Model for International Public Relations.

    Science.gov (United States)

    Neff, Bonita Dostal

    A participatory model of public relations proposed by Dean Kruckeberg and Kenneth Starck would seek not to serve a public but to build a sense of community. In this model the advocacy focus of the publicity model is dropped and there is a movement toward relationships rather than selling products and services. Leaving behind the journalistic…

  14. Perkembangan Teknologi Komunikasi dalam Menunjang Fungsi Periklanan dan Public Relation

    Directory of Open Access Journals (Sweden)

    Nurul Candrasari Masykuri

    2010-04-01

    Full Text Available Society has been flooded by advertised communication atmosphere for every product to besocialized and introduced to the public. However, there are problems arising from the consumer whenthe product being advertised is felt only one-sided communication, because in an advertised productconsumers often encounter some problems in which they cannot consider them to be their choice. Thatis why at the present time the world of advertising does not seem to be a choice in marketing a productto consumers. Article presents the relationship among advertisement, public relation, andcommunication technology in five parts, those are age sequences from agriculture to conceptual eraand its relation to advertisement and public relation, developing advertisement network and publicrelation using new technology, difference between advertisement and public relation, andcommunication technology ethic supporting advertisement and public relation.

  15. The Global Society and Its Impact on Public Relations Theorizing

    DEFF Research Database (Denmark)

    Valentini, Chiara; Kruckeberg, Dean; Starck, Kenneth

    2016-01-01

    This article contributes to the discussion on societal changes and their impact on communication disciplines by focusing on public relations and its role in contemporary global society. The thesis is that public relations profession has been affected by contemporary societal changes that challenge...... the existing body of knowledge and its underpinning theories. To understand the role of public relations in the 21st Century global societies and pursue future public relations theorizing, the authors argue it is paramount to comprehend which factors at macro, meso, and micro levels lie beneath the substantial...... changes in today’s global society. The article presents and reflects on four major macro trends of contemporary global society and concludes with suggestions for future directions for public relations scholarship and practice that are rooted in the concept of community and the idea of being part...

  16. Research study on public relations and public participation in the nuclear energy field

    International Nuclear Information System (INIS)

    Gunji, Ikuko; Tabata, Rimiko; Otoshi, Sachio; Kuwagaki, Reiko; Ishibashi, Yoichiro

    2006-01-01

    The purpose of this research is to clarify the effect of public relations activities in the nuclear energy field and public participation toward the improvement of the risk literacy of nuclear energy. According to the survey results of the actual public relations activities taken by nuclear energy industry, the opportunity for interactive communications between the public and the industry is insufficient. Consequently, we propose building up more opportunities for participation and collaboration of citizens and industries in order to improve interactive communications reflecting public opinions and points of view. (author)

  17. Phonon dispersion relations in PrBa2Cu3O6+x (x≅0.2)

    International Nuclear Information System (INIS)

    Gardiner, C.H.; Boothroyd, A.T.; Larsen, B.H.; Reichardt, W.; Zhokhov, A.A.; Andersen, N.H.; Lister, S.J.S.; Wildes, A.R.

    2004-01-01

    We report measurements of the phonon dispersion relations in nonsuperconducting, oxygen-deficient PrBa 2 Cu 3 O 6+x (x≅0.2) by inelastic neutron scattering. The data are compared with a model of the lattice dynamics based on a common interatomic potential. Good agreement is achieved for all but two phonon branches, which are significantly softer than predicted. These modes are found to arise predominantly from motion of the oxygen ions in the CuO 2 planes. Analogous modes in YBa 2 Cu 3 O 6 are well described by the common interatomic potential model

  18. A Report on the Survey of Public Relations Division/AEJ Members on Licensing Public Relations Practitioners.

    Science.gov (United States)

    Tennant, Frank A.

    The licensing of public relations practitioners by government has long been controversial. A survey was conducted of members of the public relations division of the Association for Education in Journalism under the auspices of the division's committee on professional freedom and responsibility. One-hundred and sixty-one questionnaires were mailed…

  19. Higher Education Public Relations at the Year 2000: Assessing the Status of Public Relations at Colleges and Universities.

    Science.gov (United States)

    Peyronel, Anthony C.

    2000-01-01

    Discusses the importance of higher education public relations professionals playing a key role in institutional decision making and not being limited to the role of communication technician or information processor. Reviews studies on relationships between higher education and the media and between public relations professionals and…

  20. The Double-Edged Sword of Legitimacy in Public Relations

    DEFF Research Database (Denmark)

    Merkelsen, Henrik

    2011-01-01

    Purpose – This paper seeks to clarify the various aspects of legitimacy in public relations in order to establish a better understanding of the limits of professionalization. Legitimacy has always been a central concept in public relations. In order to ensure a license to operate, the conduct...... of organizations needs to be perceived as legitimate by their stakeholders and the public in general. Public relations has since its conception as a modern profession been confronted with several issues concerning the profession's own legitimacy. The overall cause for these legitimacy problems is often ascribed...... to the immaturity of the profession and professionalization is generally regarded as an appropriate cure. Design/methodology/approach – Through theorization of the connection between legitimacy, power and professionalization the paper points to two important challenges to the professionalization of public relations...

  1. Kegiatan Government Public Relation dalam Membangun Komunikasi dengan Dunia Pers: Studi Kasus Humas Pemerintah Kota Administrasi Jakarta Timur

    Directory of Open Access Journals (Sweden)

    Muhammad Aras

    2014-10-01

    Full Text Available This study focuses on the communications that was built by the Public Relations (PR in East Jakarta Administration City Government with the Press community through their roles in the administrative activities of government. The purpose of this study was to determine the PR activities of East Jakarta Administration City Government in establishing good communication with the Press as the government's partner in promoting the various activities that are beneficial to society. The research method used in this study is a case study (case study. The results showed that the role of Public Relations of East Jakarta Administration City Government in establishing good communication with the press, is done through activities, such as press conferences, press releases, and press gathering. All activities are done well, so as to create a communication and a good relationship, in any cooperation between the Press and the Government of East Jakarta, making it easier for local governments in disseminating various work programs. 

  2. Sustentabilidade empresarial e o impacto no custo de capital próprio das empresas de capital aberto Sustainable development and consequences for equity costs in public companies

    Directory of Open Access Journals (Sweden)

    Lílian Simone Aguiar da Silva

    2006-12-01

    Full Text Available Este trabalho apresenta o impacto no custo de capital próprio para as empresas brasileiras de capital aberto face à adoção dos princípios de sustentabilidade. O conceito de desenvolvimento sustentável tem se aprimorado num processo contínuo de reavaliação da relação existente entre: crescimento econômico, a sociedade civil e o meio ambiente. O triple-bottom-line das dimensões econômica, ambiental e social da sustentabilidade tem emergido como um modelo de interpretação pelas empresas, embora cada uma dessas dimensões represente um grande desafio. O segmento corporativo vem atendendo às demandas cada vez maiores da sociedade frente a essas questões, ficando a dúvida quanto à legitimidade dessas ações e o questionamento relativo ao papel das empresas na economia e na sociedade. Para avaliar o impacto no custo de capital próprio, foi implementado um modelo de decomposição do beta em medidas contábeis de risco, incluindo uma variável referente à sustentabilidade. O resultado confirma a expectativa de que ao aderir aos padrões de sustentabilidade a empresa reduz o risco corporativo medido pelo risco sistemático, determinando a redução do custo de capital e aumento do valor econômico.This article provides an analysis of equity costs in Brazilian public companies regarding the adoption of sustainability principles. The concept of sustainable development has evolved considering the relation among economic growth, the society and the environment. The triple-bottom-line of economic, environmental, and social dimensions has emerged as an interpretation model by companies, although each of these dimensions may present a challenge. The corporate sector has faced an increasing demand from society regarding these sustainability concepts, though the actions and the role to be played by companies within this context are still being questioned. Equity costs were analyzed by a multivariate regression of beta on accounting measures

  3. Global health-related publications in otolaryngology are increasing.

    Science.gov (United States)

    Chambers, Kyle J; Creighton, Francis; Abdul-Aziz, Dunia; Cheney, Mack; Randolph, Gregory W

    2015-04-01

    Determine trends in global health-related publication in otolaryngology. A review of research databases. A search of publications available on PubMed and nine additional databases was undertaken reviewing two time periods 10 years apart for the timeframes 1998 to 2002 (early time period) and 2008 to 2012 (recent time period) using specific search terms to identify global health-related publications in otolaryngology. Publications were examined for region of origin, subspecialty, type of publication, and evidence of international collaboration. χ and t test analyses were used to identify trends. In the 1998 to 2002 time period, a total of 26 publications met inclusion criteria for the study, with a mean of 5.2 ± 2.8 publications per year. In the 2008 to 2012 time period, a total of 61 publications met inclusion criteria, with a mean of 12.3 ± 5.6 publications per year. The 235% increase in global health-related publications identified between the two study periods was statistically significant (P = .02). The absolute number of publications in which collaboration occurred between countries increased from three in the early time period to nine the recent time period. There has been a significant increase in the volume of global health-related publications in English language otolaryngology journals over the past decade, providing strong evidence of the increasing trend of global health as an academic pursuit within the field of otolaryngology. © 2014 The American Laryngological, Rhinological and Otological Society, Inc.

  4. Social Media, Traditional Media and Marketing Communication of Public Relations

    DEFF Research Database (Denmark)

    Khajeheian, Datis; Mirahmadi, Fereshteh

    2015-01-01

    Public relations are undertaking more important role in the marketing communication and advertising. The present paper reports a survey conducted in three Iranian banks’ public relations departments to understand how they use different media in their marketing communications and other related...... functions. A classification of public relations functions including fourteen functions in three categories has taken as research framework and by using a questionnaire, eight media have been asked to rank for each function, includes Television, Radio, Newspaper, Magazine, Classified Ads, Internet Websites......, Social media and finally Mobile and SMS ads. Findings show that traditional media still play a dominant role in media consumption of public relations, while new Web2.0 media consist of Mobile communications and Social networks, have never ranked better than fifth from eight. Some reasons have been argues...

  5. Evaluation of co-sourcing communications amongst international company and local public relations agencies (case company: company x)

    OpenAIRE

    Yin, Ying

    2009-01-01

    The subject of the thesis is the evaluation of co-sourcing communications amongst international company and local public relations agencies, taking the company x as a case. It analyses the environment the co-sourcing PR agencies communicate with international clients, compares with the current communications the case company has, and comes up with practical suggestions for the company to have better cooperation with local agencies to achieve mutual benefits. The theoretical part consi...

  6. Trends in gas marketing: the role of public relations

    Energy Technology Data Exchange (ETDEWEB)

    Vinegrad, A.

    1978-01-01

    By effectively communicating company policies and relevant information concerning the energy situation both to the general public and to employees, public-relations efforts can make a substantial contribution to the success of marketing gas supplies in the future, according to the British Gas Corp. The public's perception of such issues as the availability of gas, assuredness of supply, cost relative to competing sources of energy, environmental impact of gas-industry operations, security of the consumer's investment in major appliances, fairness of pricing policies, quality of the gas product, and efficiency of service will significantly influence the industry's ability to retain a rasonable share of the energy market. To maintain credibility with the public, gas-industry public-relations personnel will have to explain the dimensions and complexity of industry operations while meeting the consumer's expectations for increasing levels of service.

  7. Teaching the Public Relations Case Studies/Campaigns Class.

    Science.gov (United States)

    Cottone, Laura Perkins

    The public relations case studies/campaigns class entails teaching students how to die and then come back to life. As students must learn to take a critical look at complex public and social issues, teachers should create an environment in which the students feel comfortable with the process of psychological reconstruction. Students must be taught…

  8. Peran the Public Relation Mix Dalam Membangun Komunikasi Yang Efektif

    OpenAIRE

    Nurhayati, Afita

    2012-01-01

    In communication tools, the public relation mix takesimportant role in order to develop an effective communication. The role is done by developing credibility so it will increase the visibility of company or organization, and finally the positive image of the product still keep on, both goods and services in the public sight.

  9. Significance of the NCA's "Dialogue on Public Relations Education" Conference.

    Science.gov (United States)

    Kruckeberg, Dean; Paluszek, John L.

    1999-01-01

    Contends that the 1998 Summer Conference of the National Communication Association, and the massive formative research in preparation for it, were seminal in examining current public-relations practice and education, in advocating education norms for the future, and in contributing to a much-needed ecumenism among the diverse public-relations…

  10. Promoting a Positive Image: Public Relations Strategies for Special Educators.

    Science.gov (United States)

    Brennan, Kathleen B.; Miller, April D.; Brennan, J. Patrick, II

    2000-01-01

    A positive public relations campaign specific to special education can stimulate teacher cooperation and principal support, improve community perceptions of special education students, and increase hiring of special education students by local businesses. A monthly calendar of suggested activities and guidelines for starting a public relations…

  11. GENDER BIAS IN THE PUBLIC RELATIONS INDUSTRY IN MALAYSIA: COMPARING PUBLIC RELATIONS PRACTITIONERS’ JOB FUNCTIONS, INCOMES, AND CAREER PROSPECTS

    Directory of Open Access Journals (Sweden)

    Yesuselvi Manickam

    2016-12-01

    Full Text Available Today, there is an increase in women working outside their home to sustain themselves economically and socially, but the working experiences can be problematic for women when gender discrimination exists in the workplace. In the early 1960s, women were entering the public relations industry at a rate faster than their male counterparts, but gender bias was a sore issue in the industry. Numerous studies have been conducted on gender bias, and the findings indicate that female public relations practitioners receive unequal treatment in their organisation. For that reason, this study investigated whether gender bias exists in the public relations industry in Klang Valley, Malaysia, and if so, what the impact was on the practitioners’ work performance. The study used an in-depth interview with five public relations practitioners from public relations agencies and corporate companies. Feminist Standpoint Theory served as a framework for this study. Results revealed that in Malaysia, gender bias is not prevalent because of cultural diversity and company policies. The priorities of these public relations agencies and organisations favor employee’s performance and competence over gender. The results also indicated that public relations practitioners are treated fairly in areas of career prospects, job functions, and remuneration.

  12. What a public-relations-model regarding radioactive waste implicates

    Energy Technology Data Exchange (ETDEWEB)

    Ohnishi, Teruaki [CRC Research Institute, Inc., Tokyo (Japan)]|[Energy Research Center Wakasa Bay, Fukui (Japan)

    1996-12-31

    The behavior of public attitude to radioactive waste with time was investigated by using a mathematical model which was developed for estimating the extent of attitude change, being based on the assumption that the change of public attitude to a certain subject is caused by the information environment mainly formed by the newsmedia. Investigations were also made on the extent the public relations activity can contribute to the change of public opinion for the radioactive waste, and on the method of assortment and execution of various types of activity which brings the maximum change of attitude under a given condition of budget.

  13. UNIPEDE: session of the public relations study committee

    International Nuclear Information System (INIS)

    Peter, A.

    1987-01-01

    The author gives a brief resume of the 8th public relations conference entitled 'Foerderung des Image der Elektrizitaetswirtschaft' (Improving the image of the electric power industry). The discussions were mainly centred on nuclear energy

  14. Influence of Public Relations and Reference Services on Academic ...

    African Journals Online (AJOL)

    ... infrastructure. Keywords: Academic Library, library services, Public relations, Reference Services ... books and journal articles for writing them and doing class assignment. ..... the present economic situation in the country is having adverse ...

  15. 2008 Public Relations and Image Making for Libraries and the ...

    African Journals Online (AJOL)

    Gbaje E.S

    Samaru Journal of Information Studies Vol.8 (1)2008. 17. Public Relations and Image Making for Libraries and the Profession in Nigeria. By .... An investigation carried out by Morrisey and Case .... can sponsor bills aimed at developing library.

  16. Understanding News Values: Secret to Good Public Relations.

    Science.gov (United States)

    Oates, Rita Haugh

    1981-01-01

    Explains the news values that journalists use. Shows English teachers and administrators how they can apply this knowledge of news media to improve public relations between the school and the community. (RL)

  17. Public relations and marketing of Nigerian School Library Media ...

    African Journals Online (AJOL)

    Public relations and marketing of Nigerian School Library Media Centre ... the prevailing group of users in their environment would determine the price range. ... need a very good knowledge of the marketing mix to achieve huge results.

  18. Back to the Future: International Education in Public Relations.

    Science.gov (United States)

    Sommerness, Martin D.; Beaman, Ronda

    1994-01-01

    Finds few offerings of university courses emphasizing international public relations across the United States, despite global trends underlining increased internationalization. Argues that individuals and organizations must take account of those trends to stay abreast of the changing environment. (SR)

  19. The Practices and Challenges of Public Relations within Two ...

    African Journals Online (AJOL)

    Prof

    public relations within the organizations in Harar and Dire Dawa towns, pertinent to .... Different theoretical models and concepts exist regarding the roles and function of ..... 65% are urban inhabitants, and 35 % rural inhabitants. The region is ...

  20. Transmedia marketing and re-invention of public relations

    Directory of Open Access Journals (Sweden)

    Jakus Dalibor

    2016-12-01

    Full Text Available Many concepts have been developed to describe the convergence of media, public relations and storytelling formats in contemporary media systems. This article presents a theoretical reflection on “transmedia storytelling” from a perspective of integration narrative in the context of the re-invention of public relations. The rapid evolution of digital media technology and the emergence of transmedia storytelling present foresight professionals with a powerful new approach for communicating about the future. A transmedia story unfolds across multiple media platforms with each new text making a distinctive and valuable contribution to the whole. Between other, this article also outlines some of the key principles and elements of transmedia storytelling in combination with modern public relations, in order to provide a basic framework that public relations practitioner can use when designing transmedia projects.

  1. Selecting public relations personnel of hospitals by analytic network process.

    Science.gov (United States)

    Liao, Sen-Kuei; Chang, Kuei-Lun

    2009-01-01

    This study describes the use of analytic network process (ANP) in the Taiwanese hospital public relations personnel selection process. Starting with interviewing 48 practitioners and executives in north Taiwan, we collected selection criteria. Then, we retained the 12 critical criteria that were mentioned above 40 times by theses respondents, including: interpersonal skill, experience, negotiation, language, ability to follow orders, cognitive ability, adaptation to environment, adaptation to company, emotion, loyalty, attitude, and Response. Finally, we discussed with the 20 executives to take these important criteria into three perspectives to structure the hierarchy for hospital public relations personnel selection. After discussing with practitioners and executives, we find that selecting criteria are interrelated. The ANP, which incorporates interdependence relationships, is a new approach for multi-criteria decision-making. Thus, we apply ANP to select the most optimal public relations personnel of hospitals. An empirical study of public relations personnel selection problems in Taiwan hospitals is conducted to illustrate how the selection procedure works.

  2. News of Rhodesia: The Impact of a Public Relations Campaign.

    Science.gov (United States)

    Albritton, Robert B.; Manheim, Jarol B.

    1983-01-01

    Concludes that after Rhodesia hired a public relations firm to advise it, negative comment about that country declined sharply in the "New York Times," although news of violence there remained virtually the same. (FL)

  3. Internet: A New Tool for Mass Communication and Public Relations

    Directory of Open Access Journals (Sweden)

    Erol Yılmaz

    1996-09-01

    Full Text Available The importance of the Internet as a tool for mass communication and public relations is emphasized and the use of Internet for such purposes in librarianship and infor­mation studies is explained.

  4. Evidence on the relation between public capital and Government efficiency

    OpenAIRE

    Francisca Guedes de Oliveira

    2010-01-01

    This paper intends to contribute to the literature by providing empirical evidence on the relation between public capital stock and government efficiency. We present some objective indicators fo government efficiency and explore the mentioned relation. we find a positive and significant relation between both variables that survives the introduction of controls and robustness checking.

  5. Pemanfaatan Social Media oleh Praktisi Public Relations di Yogyakarta

    OpenAIRE

    Pienrasmi, Hanindyalaila

    2017-01-01

    Social media has changes the way public relations practitioners in doing their jobs related to communicate with the public how to communicate both individually and at the corporate level. Social media become a challenge for practitioners to improve their technical and managerial abilities as a professional to deak with the development of new technology. Practitioners continue to know more about social media in order to optimize utilization and help the company to establish a better relationsh...

  6. Strategi Cyber Public Relations dalam Pembentukan Citra Institusi Pendidikan Tinggi Swasta

    OpenAIRE

    Gita Aprinta E. B.

    2016-01-01

    As a strategy public relations, cyber public relations gives the new meaning for public relations practioners, especially in buliding positive image of private university (PTS). Trough cyber public relations, communcation between PTS and it public, can be bridge quickly and easy. Moreover, cyber public relations strategy provides dynamic and personal interaction, so that public posses their personal intepretation about the PTS.

  7. To what extent can the nuclear public relations be effective?

    Energy Technology Data Exchange (ETDEWEB)

    Ohnishi, Teruaki [CRC Research Institute, Tokyo (Japan)

    1996-06-01

    The effect of public relations (PRs) on the public`s attitude to nuclear energy was assessed using a model developed under the assumption that the extent of attitude change of the public by the PRs activity is essentially the same as that by the nuclear information released by the newsmedia. The attitude change of the public was quantitatively estimated by setting variables explicitly manifesting the activities such as the circulation of exclusive publicity and the area of advertising messages in the newspaper as parameters. The public`s attitude became clear to have a nonlinear dependence on the amount of activity, the extent of its change being varied considerably with demographic classes. Under a given financial condition, the offer of PRs information to the people, as many as possible in a target region, in spite of its little force of appeal, was found to be more effective for the amelioration of public attitude than the repeated offer of the information to a limited member of the public. It also became clear that there exists the most effective media mix for the activity depending on the extent of target region and on the target class of demography, therefore, it is quite significant to determine beforehand the proper conditions for the activity to be executed, such a situation indicating the need for the introduction of nuclear PRs management. (Author).

  8. Reflexões sobre relações de poder na prática de enfermagem Reflexiones sobre relaciones de poder en la práctica de enfermeria Reflections about power relations in nursing practice

    Directory of Open Access Journals (Sweden)

    Isabela Silva Câncio Velloso

    2010-06-01

    Full Text Available Uma reflexão sobre relações de poder na prática de enfermagem envolve aspectos das práticas cotidianas da equipe de enfermagem e da subjetividade dos sujeitos nelas envolvidos. A prática de enfermagem é muito mais do que uma prática em si. Assume a dimensão do significado atribuído pelos diferentes sujeitos que interagem em seus diversos cenários. Propõe-se, aqui, uma reflexão sobre as relações de poder na prática de enfermagem, considerando sua complexidade, os múltiplos processos que as constituem e as circunstâncias que determinam as formas de se pensar e de se agir em relação a elas. Para isso, é preciso pensar a subjetividade do sujeito, considerando-se como os limites profissionais são estabelecidos e mantidos e quais são os efeitos dessas relações para os sujeitos envolvidos, uma vez que relações de poder são definidas em transformações contínuas.Una reflexión sobre las relaciones de poder en las prácticas de enfermería envuelve cuestiones relativas a las prácticas cotidianas del equipo de enfermería, y la subjetividad de los individuos participantes de ellas. La práctica de enfermería es mucho más de que una prática, pues incorporam la dimensión del significado atribuído por distintos sujetos que se integran en los diversos escenários donde suceden. Se propone aquí uma reflexión sobre las relaciones de poder en la práctica de enfermería teniendo em vista de su complejidad, los procesos del múltiplo que las constituyan y las circunstancias que determinan las formas de piensar y actuar en relación a ellas. Para esto, hay que pensar la subjetividad del sujeto, teniendo en cuenta como se establecen y se mantienen los límites profesionales, y cuáles son los efectos de estas relaciones para los sujetos implicados, ya que las relaciones de poder son determinadas por continuas transformaciones.Reflections on power relations in nursing practice involves questions related to the daily practice of

  9. A STUDY OF SYMBOLIC RELATIONS IN PUBLIC TRANSPORT

    Directory of Open Access Journals (Sweden)

    ANDREI BALAN

    2011-04-01

    Full Text Available This paper presents an anthropological, exploratory study of the microsocial world of public transport. Our research focuses on the symbolic relations that are being established (verbally or nonverbally between urban transport travellers that do not know each other and the consequences these relations create. Modern urban configuration forces large numbers of individuals to share public space every day. When this space becomes restrictive, symbolic relations and interpersonal behaviors such as territoriality and personal space management become clearer. Due to overcrowding, public transport is the scene of one of the most restrictive public spaces in a city. The challenge was to observe and interpret daily, casual behaviors through a sociological and psychological scheme, following the methodological tradition established by Erving Goffman and the other symbolic interactionists. Finally, our study generates a number of hypotheses and explanatory models for common practices and behaviors in trams and metros regarded from a symbolic perspective.

  10. THE USE OF PUBLIC RELATIONS IN PROJECTING AN ORGANIZATION'S POSITIVE IMAGE

    Directory of Open Access Journals (Sweden)

    Ioana Olariu

    2017-07-01

    Full Text Available This article is a theoretical approach on the importance of using public relations in helping an organization to project a positive image. The study of the impact information has on the image of organisations seems to be an interesting research topic. Practice has proved that the image of institutions has a patrimonial value and it is sometimes essential in raising their credibility. It can be said that an image is defined as the representation of certain attitudes, opinions or prejudices concerning a person, a group of persons or the public opinion concerning an institution. In other words, an image is the opinion of a person, of a group of persons or of the public opinion regarding that institution. All specialists agree that a negative image affects, sometimes to an incredible extent, the success of an institution. In the contemporary age, we cannot speak about public opinion without taking into consideration the mass media as a main agent in transmitting the information to the public, with unlimited possibilities of influencing or forming it. The plan for the PR department starts with its own declaration of principles, which describes its roles and contribution to the organisation.

  11. Researching emotional labour among Public Relations consultants in the UK: a social phenomenological approach

    Directory of Open Access Journals (Sweden)

    Liz Yeomans

    2016-05-01

    Full Text Available ‘Social phenomenology’ (Schütz, 1970; 1978 and its concept of the ‘lifeworld’ has received limited attention in the research methods literature. Few contemporary researchers, with the exception of Aspers (2006a; 2006b; 2009 and Svensson (2007 have developed procedures for undertaking social phenomenological research in occupational settings. I developed a social phenomenological approach to explore, from an emotional labour perspective, how public relations (PR consultants experienced, practised and understood their everyday interactions with clients, colleagues and journalists (Hochschild, 1983. If emotion is understood as a relational practice, the analysis of socially-constructed discourse is essential to access emotional meaning structures within occupational cultures such as public relations. I adopted an iterative analytical process whereby I interviewed, twice, a sample of six participants. From transcript analysis I produced a ‘description of practice’ document for participants to check (Aspers, 2006a; 2009. ‘Bracketing’ (Husserl, 1963/1913 involved writing self-memos throughout the research process, and finally, a self-reflexive account. Thematic analysis of findings resulted in a rich understanding of emotion management and identity work in public relations. This paper demonstrates that an iterative and reflexive analytical process that involves participants in cocreating social reality, is a compelling approach to understand the ‘lifeworld’ of social actors in occupational settings.

  12. GENDER BIAS IN THE PUBLIC RELATIONS INDUSTRY IN MALAYSIA: COMPARING PUBLIC RELATIONS PRACTITIONERS’ JOB FUNCTIONS, INCOMES, AND CAREER PROSPECTS

    OpenAIRE

    Yesuselvi Manickam; Tan Soon Chin; Suffian Hadi Ayub

    2016-01-01

    Today, there is an increase in women working outside their home to sustain themselves economically and socially, but the working experiences can be problematic for women when gender discrimination exists in the workplace. In the early 1960s, women were entering the public relations industry at a rate faster than their male counterparts, but gender bias was a sore issue in the industry. Numerous studies have been conducted on gender bias, and the findings indicate that female public relations ...

  13. Corporate Social Capital and Public Relations : Capital Accumulation by Social Relationship and Rethinking the Definition of Public Relations

    OpenAIRE

    北見, 幸一

    2009-01-01

    This paper discusses Corporate Social Capital and Public Relations. This paper overviewed the Social Capital studies, especially early studies in sociology field, proposed the framework to evaluate Social Capital in a capital. Social Capital has the merit to reduce transaction costs, and should be clearly positioned as a component of capital of corporation. Using the concept of the Corporate Social Capital, to rethink the definition of Public Relations, this paper proposed the following defin...

  14. Institutions of Civil Society Participating in Public Relations

    Directory of Open Access Journals (Sweden)

    Olga S. Belokrylova

    2016-12-01

    Full Text Available The degree of maturity of the civil society of a country is now seen as an important indicator of the development of a socially oriented market economy. The authors explore two forms of state and civil society relations - qualitative, characterized by the diffusion of a relationship of trust in society, and quantitative, in the system of public procurement corruption identifiable pace of localization. Institutional capacity development of civil society in public relations is the simultaneous modernization of the qualitative and quantitative scope of its relationship with the state. The paper presents the mechanism of transition to a partnership model relations between the state and civil society, the most important form of which is the realization of public control, rapid formal institutionalization which has provided detection and elimination of large-scale irregularities in public procurement. Its swift formal institutionalization provided by representatives of civil society to identify and eliminate large-scale irregularities in public procurement. The experience of NGO Fund "Sodeistvie - XXI vek" to identify "blind" purchases, is offered as a tool to improve the efficiency of public control conduct free training of potential public controlles by institutions engaged in training of civil officials for the course "Management of state and municipal procurement".

  15. Private public diplomacy. The end of public hegemony over international relations

    Directory of Open Access Journals (Sweden)

    Luis Melgar

    2014-09-01

    We could be witnessing a completely new model: a private public diplomacy that would be based on a sovereign states definitive withdrawal from their monopoly on international relations in favour of the private sector.

  16. Strategi Public Relations dalam Mendukung Pemasaran Pembangkit Listrik Nasional (PLN

    Directory of Open Access Journals (Sweden)

    Novi Anggraeni

    2014-07-01

    Full Text Available Public relations is one of the elements that determine the viability of an organization positively. The purpose of the research; 1. Knowing the planning public relations strategies in support of marketing; 2. Knowing the kinds of public relations activities; 3. Knowing the packaging contents of the message of the communication media used; 4. Knowing the effect to be achieved; and 5. Knowing the obstacles faced. The method used descriptive qualitative. Results of the study are: 1. Judging from the background criteria for Public Relations of PT. PLN (Persero APJ Cirebon is formal education, job experience, appearance, skills, individual characteristics, and adaptation, credible communicator. 2. Kegiatan Public Relations to support the marketing of which the existence of a local radio talk show in Cirebon (Cirebon FM, a local television talk show in Cirebon (RCTV, cooperation in carrying out tasks related to corporate law. 3. Packaging persuasive message content, preparation of informative messages are intended to provide excitement and build consumer understanding. 4. The effect achieved a change in opinions, attitudes and behavior. 5. Barriers found limited use of communication media and the lack of communication superiors and subordinates

  17. Companies’ Expectations of PR Agencies : In the field of travel, tourism and leisure in the United Kingdom

    OpenAIRE

    Haikara, Katariina

    2015-01-01

    Public relations is part of marketing communications, and it aims to influence the knowledge, opinions and behaviour of target audiences, for example, by means of media relations. Companies can hire external PR agencies or use in-house teams. PR agencies are urged to compete against other PR agencies and the in-house teams of companies when acquiring new clients. Therefore, it is important for PR agencies to understand the expectations of potential clients in order to become more competitive ...

  18. Teaching Culture: The Challenges and Opportunities of International Public Relations.

    Science.gov (United States)

    George, Amiso M.

    2003-01-01

    Focuses on the challenges and opportunities for international public relations practice. Looks at current United States-Arab relations issues in international crisis communication. Discusses those issues, especially the role of culture and media. Proposes strategies including a case study that teachers can use to help students become effective…

  19. Crisis of confidence: utilities, public relations, and credibility

    Energy Technology Data Exchange (ETDEWEB)

    Sullivan, F.C.

    1977-01-01

    This book deals principally with the role of the public utility in the business sector and specifically with its patterns of communications in this turbulent era of changing public opinion. Offering the premise that time has almost run out to achieve public understanding in today's mounting energy crisis, Frank C. Sullivan diagnoses the problems, examines available communication techniques, and offers a pragmatic approach to action which will stimulate and challenge neophyte and professional alike. The book touches on the history of public relations, discusses its functions and role in utility management, and provides practical suggestions and sound advice on corporate credibility and accounting. Following a ''Rationale for Action'' the book's twenty-two chapters are grouped in four major sections: Public Relations and the Utility; Planning for Rate Increases; The Utility and its Publics, and Private vs. Public Ownership. In his epilogue, ''The Dimensions of Disbelief,'' the author sets forth his candid and provocative thesis for action and change.

  20. Statewide Study of School Public Relations Personnel: Roles, Responsibilities, Relationships, and Budget Vote Outcomes

    Science.gov (United States)

    Knight, Catherine

    2013-01-01

    This two-part quantitative study expanded our understanding of school PR personnel in public school districts, particularly those who worked during the 2009-2012 budget years. Four cultural changes have redefined the paradigm of public education and served as a springboard for this study: technology-enhanced communications information retrieval,…

  1. New image of psychiatry, mass media impact and public relations.

    Science.gov (United States)

    Jakovljević, Miro; Tomić, Zoran; Maslov, Boris; Skoko, Iko

    2010-06-01

    The mass media has a powerful impact on public attitudes about mental health and psychiatry. The question of identity of psychiatry as a medical profession as well as of the future of psychiatry has been the subject of much controversial discussion. Psychiatry today has the historical opportunity to shape the future of mental health care, medicine and society. It has gained in scientific and professional status by the tremendous increase of knowledge and treatment skills. Psychiatry should build up new transdisciplinary and integrative image of a specialized profession, promote it and make it public. Good public relations are very important for the future of psychiatry.

  2. To what extent can the nuclear public relations be effective?

    International Nuclear Information System (INIS)

    Ohnishi, Teruaki

    1996-01-01

    The effect of public relations (PRs) on the public's attitude to nuclear energy was assessed using a model developed under the assumption that the extent of attitude change of the public by the PRs activity is essentially the same as that by the nuclear information released by the newsmedia. The attitude change of the public was quantitatively estimated by setting variables explicitly manifesting the activities such as the circulation of exclusive publicity and the area of advertising messages in the newspaper as parameters. The public's attitude became clear to have a nonlinear dependence on the amount of activity, the extent of its change being varied considerably with demographic classes. Under a given financial condition, the offer of PRs information to the people, as many as possible in a target region, in spite of its little force of appeal, was found to be more effective for the amelioration of public attitude than the repeated offer of the information to a limited member of the public. It also became clear that there exists the most effective media mix for the activity depending on the extent of target region and on the target class of demography, therefore, it is quite significant to determine beforehand the proper conditions for the activity to be executed, such a situation indicating the need for the introduction of nuclear PRs management. (Author)

  3. Peer relations, adolescent behavior, and public health research and practice.

    Science.gov (United States)

    Crosnoe, Robert; McNeely, Clea

    2008-01-01

    Peer relations are central to adolescent life and, therefore, are crucial to understanding adolescents' engagement in various behaviors. In recent years, public health research has increasingly devoted attention to the implications of peer relations for the kinds of adolescent behaviors that have a direct impact on health. This article advocates for a continuation of this trend. With this aim, we highlight key themes in the rich literature on the general developmental significance of adolescent-peer relations, provide an overview of how these themes have been incorporated into public health research and practice, and suggest future avenues for peer-focused public health research that can inform adolescent health promotion in the United States.

  4. Poluição e a densidade de vegetação: BTEX em algumas áreas públicas de Curitiba - PR, Brasil Pollution and density of vegetation: BTEX in some public areas of Curitiba - PR, Brazil

    Directory of Open Access Journals (Sweden)

    Ana Flavia Locateli Godoi

    2010-01-01

    Full Text Available The occurrence of benzene, toluene, ethylbenzene, and xylenes (BTEX in some public areas of Curitiba-PR, Brazil, was evaluated. Their concentrations were then related to the vegetation's density in each area. Average benzene concentrations varied from 3.9 to 6.1 μg m-3, with higher values occurring in poorly dense vegetation areas. For toluene, average concentrations ranged from 6.5 to 7.2 μg m-3. The effect of such pollutants was evaluated by means of a bio indicator, Tillandsia stricta. Variation in total chlorophyll content and in stomatic density were detected in some samples and may be related to the BTEX concentrations found in the studied areas.

  5. On the nuclear crisis in public relations and corporate strategies

    International Nuclear Information System (INIS)

    Fan Fei

    2012-01-01

    Perilous and crisis-prone, which caused by economic globalization and information technology, are the characteristics of this era. In the face of crisis, some enterprises make the 'crises' as a 'chance' ride, while some businesses are facing bankruptcy. Crisis public relations in the modern enterprise management is an important issue, but the nuclear industry, which had involved less. By learning from other industries' good theories and experience. Combined with characteristics of the nuclear industry itself, proposed nuclear power companies public relations crisis should follow the basic principles and specific methods of operation, the nuclear industry for the promotion of healthy, rapid and safe development plays an important role. (author)

  6. The Ambivalent Relations between Bureaucracy and Public Innovation:

    DEFF Research Database (Denmark)

    Schultz Larsen, Troels

    2015-01-01

    Building on a growing body of literature on public innovation and the rediscovery of bureaucracy, this article explores the relations between innovation and bureaucracy. A framework for studying innovation in a bureaucratic context is developed and its relevance assessed through a case study...... of the successful implementation but failed diffusion of an innovation project. The case study demonstrates how a bureaucratic context represents not only barriers to innovation but also a number of complex drivers. The outline of these ambivalent relations is used to tease out the Janus face of the new spirit...... of innovation in public administration....

  7. Branding your medical practice with effective public relations.

    Science.gov (United States)

    Trent, Nancy

    2009-01-01

    Whether you think of it as your image, your standing in the community, or your reputation, your medical practice is also a brand. While many organizations, companies, products, and services are known for specific attributes that make them stand out from competitors, most use a combination of marketing disciplines to communicate who and what they are to their customers, consumers, and patients. Public relations is often considered the most powerful, cost-effective, and efficacious of the marketing disciplines, surpassing advertising, promotion, and direct mail in molding and developing brands. Your practice can benefit from a well-crafted branding public relations program.

  8. Priorities in public relations research: An international Delphi study

    OpenAIRE

    Watson, Tom

    2008-01-01

    A Delphi study on the priorities for public relations research, conducted in 2007 amongst\\ud academics, practitioners and senior executives of professional and industry bodies in five\\ud continents, has ranked the ten most important topics for research and proposed the associated\\ud research questions. This is the first completed Delphi study into public relations research since\\ud Synnott and McKie (1997) which was itself a development of earlier studies of this type by\\ud McElreath (1980, 1...

  9. Index of Laser Program publications and related reports, 1983

    International Nuclear Information System (INIS)

    1984-05-01

    This document provides a listing of titles and authors of publications from the LLNL Laser Program during calendar year 1983. It is presented as an aid for researchers in the field who may not otherwise have access to a full listing of laser-related work done at LLNL. The intent is to provide a brief and concise listing. Publications are classified by subject, but cross references are not supplied and those documents which logically fall in more than one category may not appear to be in the obvious location. We recognize that gaining access to the publications may be difficult, and have appended a listing of libraries that have microfiche copies of one or more years of LLNL Laser Program publications

  10. Environmental remediation: Addressing public concerns through effective community relations

    International Nuclear Information System (INIS)

    Davis, S.; Heywood, J.; Wood, M.B.; Arellano, M.; Pfister, S.

    1998-01-01

    The public's perception of risk drives their response to any potential environmental remediation project. Even if the actual environmental and health risks may be relatively low, public perception of high risk may doom the project to an uphill struggle characterized by heated public meetings, negative media coverage, reluctant regulators, project delays and increased costs. The ultimate Catch 22 in such a case is that the contamination remains in-place until the public drama is concluded. This paper explores the development and implementation of a Community Relations Plan for the clean up of a Manufactured Gas Plant (MGP) site owned and operated by corporate predecessors of Arizona Public Service Company (APS) near the turn of the century. The unique challenges associated with this project were that the former MGP was located in downtown Phoenix at the site of a future federal courthouse. Although the MGP site had been under investigation for some time, the clean-up schedule was driven by a tight courthouse construction schedule. Compounding these challenges were the logistics associated with conducting a large-scale cleanup in a congested, highly visible downtown location. An effective Community Relations Plan can mean the difference between the success and failure of an environmental remediation project. Elements of an effective plan are: identifying key stakeholders and involving them in the project from the beginning; providing timely information and being open and honest about the potential environmental and health risks; involving your company's community relations and media staff; and educating affected company employees. The Community Relations Plan developed for this project was designed to alleviate public concern about potential risks (perceived or real) associated with the project by keeping key stakeholders informed of all activities well in advance

  11. The public relations in the public administration of the Republic of Srpska

    Directory of Open Access Journals (Sweden)

    Vranješ Nevenko

    2016-01-01

    Full Text Available The Public administration the Republic of Srpska is finally becoming a service to the citizens and businesses as an instrument which meets their needs. Even though some inequalities still exist in communication between public and administration, there is an opinion in the world today that the public has a right to be informed about all activities of funded subjects including the state administration. The Transparency of conducting administrative activities is regulated by law and it is also a subject of reforms, especially on the way to achieve a modern administration and European integration. The aim of this paper is to describe the system of the Public Relations in the Public administration of the Republic of Srpska. The authors of the paper discuss about theoretical importance of public relations, with special emphasis on the process of the legal access to information in the Republic of Srpska and current organizational capacities of the communication with public in the state administration of the Republic of Srpska.

  12. Effectively selling astronomy to the public -- fusing lessons learned from education, entertainment, advertising and public relations

    Science.gov (United States)

    Pallone, Arthur; Day, Jacque

    2010-03-01

    A great celestial story is only as effective as the teller of the tale. With passion and knowledge at the helm, we must search for ways to pass on enthusiasm to others while conveying sound science. Based on our experiences, we present an integrated approach -- one that borrows elements from education, entertainment, advertising, and public relations -- to choose an event, hook and keep the public's attention while making them want more, and provide some tips for increasing media presence.

  13. Factores de riesgo relacionados al uso de drogas ilegales: perspectiva crítica de familiares y personas cercanas en un centro de salud público en San Pedro Sula, Honduras Fatores de risco relacionados ao uso de drogas ilegais, perspectiva crítica de familiares e pessoas próximas, em um centro da saúde público em San Pedro Sula, Honduras Risk factors related to the use of illegal drugs: the critial perspective of drug users' relatives and acquaintances at a public health center in San Pedro Sula, Honduras

    Directory of Open Access Journals (Sweden)

    Gladys Magdalena Rodríguez Funes

    2009-01-01

    ência anterior com álcool/fumo, ter amigos/amigas que usam drogas, falta de conhecimento, baixa autoestima, idade, entre outros fatores pessoais, familiares e sociais. Em conclusão, deve-se reforçar a prevenção e proteção.This article presents quantitative data from a multicenter, cross-sectional study, which was performed at a public health center in San Pedro Sula, Honduras, using multiple methods. The objective of the study was to describe the critical perspective of people who reported being affected by their relationship with an illicit drug user (relative or acquaintance in terms of risk factors. Data collection was performed using 100 questionnaires. Most participants were women with low education levels. Drug users were mostly men, with an average age of 23.3 years. The most consumed drug was marijuana (78%, followed by crack/cocaine (72%, glue/inhalants (27%, hallucinogens (ecstasy/LSD (3%, amphetamines/stimulants (1%, and heroin (1%. The identified risk factors include: previous experience with alcohol/tobacco, having friends who use drugs, lack of information, low self-esteem, age, and other personal, family and social factors. In conclusion, prevention and protection should be reinforced.

  14. Media and public relation. Part of emergency planning

    International Nuclear Information System (INIS)

    Jurkovic, I.A.; Debrecin, N.; Feretic, D.; Skanata, D.

    2000-01-01

    In the event of an emergency, media relation should be considered as one of the most important functions in emergency management. Individuals should be trained to be able to provide factual information to the media and the citizens during nuclear emergencies. Media can be also acquainted with the scope, ways and means of providing information related to nuclear emergencies during the predefined and regular media training or workshops, or as a part of regular training routine of involved organizations and institutions. This paper is through various approaches trying to present one of the possible ways that media and public relation can be treated during the emergencies and inside the developed emergency plans and procedures. It also represents an idea, based on the authors' experience, on a way in which things can be organized in the Croatian Technical Support Center when it comes to the media/public relation issue. (author)

  15. Evaluation of poultry processing practices, related public health laws ...

    African Journals Online (AJOL)

    Evaluation of poultry processing practices, related public health laws and diseases of chickens at slaughter: A pilot study in Kaduna state. ... The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader). If you would like more ...

  16. Broadening Research on Communication and School Public Relations

    Science.gov (United States)

    Kowalski, Theodore J.

    2005-01-01

    Effective communication and public relations are recognized as core competencies for school administration as evidenced by national standards guiding preparation and licensing in most states. Even so, surprisingly little research has been conducted by doctoral students and professors on these two subjects. This article presents a case for…

  17. Evaluating internal public relations using the critical incident technique

    NARCIS (Netherlands)

    Koning, K.H.; de Jong, Menno D.T.; van Vuuren, Hubrecht A.

    2015-01-01

    Although the critical incident technique (CIT) is one of the current methods in communication audits, little is known about the way it works. The validity of the CIT in the context of internal public relations depends on 3 assumptions: that participants can describe discrete communication events,

  18. Public relations research: European and international perspectives and innovations

    NARCIS (Netherlands)

    Zerfass, A.; van Ruler, B.; Sriramesh, K.

    2008-01-01

    This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most

  19. Beyond the Borders: Principles of International Public Relations.

    Science.gov (United States)

    Crowther, Connie

    1994-01-01

    Advice on international public relations for colleges and universities includes focusing efforts on one country or region at a time; researching the market and media outlets; involving faculty and administrators; using the local language; careful budgeting; providing photographs and copy; focusing story ideas; considering politics; and considering…

  20. Reputation Management: The New Face of Corporate Public Relations?

    Science.gov (United States)

    Hutton, James G.; Goodman, Michael B.; Alexander, Jill B.; Genest, Christina M.

    2001-01-01

    Presents an empirical study of the Fortune 500 companies suggesting that "reputation management" is gaining ground as a driving philosophy behind corporate public relations. Finds some interesting correlations between reputation and specific categories of spending. Concludes that if reputation management is the new face of corporate…

  1. "In-Awareness" Approach to International Public Relations.

    Science.gov (United States)

    Zaharna, R. S.

    2001-01-01

    Presents a three-tiered framework intended to expose hidden cultural assumptions and expectations that plague international public relations. Notes the country profile outlines what may be feasible within a particular country; the cultural profile speaks to what may be effective in that country; and the communication profile delineates…

  2. Management by Objectives: Authentic Assessment in a Public Relations Practicum.

    Science.gov (United States)

    Fall, Lisa T.

    Incorporation of management principles in the classroom can motivate students to successfully complete project work. The Communication Arts Department at Georgia Southern University developed a Public Relations Event Management course in which the students were responsible for planning a campus-wide special event to raise funds for two clients.…

  3. Content and Citation Analyses of "Public Relations Review."

    Science.gov (United States)

    Morton, Linda P.; Lin, Li-Yun

    1995-01-01

    Analyzes 161 cited and 177 uncited articles published in "Public Relations Review" (1975-93) to determine if 3 independent variables--research methods, type of statistics, and topics--influenced whether or not articles were cited in other research articles. Finds significant differences between quantitative and qualitative research methods but not…

  4. Report of the 1981 Commission on Public Relations Education.

    Science.gov (United States)

    Smith, Kenneth Owler

    1982-01-01

    Summarizes efforts to (1) review the undergraduate curricula; (2) design a "model" curriculum for graduate studies; and (3) recommend support courses for public relations students. Reports, among other findings, that a "model" already exists, and elements are shared by top-ranked universities in the field. For journal…

  5. Teaching Teamwork to Public Relations Students: Does It Matter?

    Science.gov (United States)

    Baker-Schena, Lori

    2011-01-01

    Purpose: The first purpose of this study was to determine the extent to which students in university capstone public relations classes who receive teamwork training demonstrate effective team behaviors, produce quality work, experience satisfaction in the teamwork process, and engender client satisfaction. The second purpose was to determine the…

  6. A first look for parameters of public relations in Europe

    NARCIS (Netherlands)

    van Ruler, A.A.; Vercic, D.; Buetschi, G.; Flodin, B.

    2004-01-01

    Teaching of public relations in Europe is largely U.S. oriented. A study has been conducted to determine whether this also applies to the practical and academic approaches in this area. A Delphi panel, consisting of experts in research, education, or both from countries in Europe, identified four

  7. Public Relations Strategies and the Implementation of the ...

    African Journals Online (AJOL)

    It is against this backdrop that this paper examines how public relations strategies can be used to achieve the millennium developments goals. The millennium Development Goals are drawn from the actions and targets contained in the Millennium Declaration that was adopted by 189 Nations signed by 147 heads of state ...

  8. Profesi PR Identik dengan Perempuan ?

    Directory of Open Access Journals (Sweden)

    Neni Yulianita

    2004-09-01

    Full Text Available Profesi Public Relations (PR atau di Indonesia lebih dikenal dengan Humas, seringkali diidentikkan dengan profesi yang pantas dijabat oleh kaum perempuan. Adanya sebagian kalangan masyarakat yang menjudge bahwa profesi ini lebih tepat dijabat oleh kaum perempuan, dengan alasan profesi ini menuntut keterampilan, daya tarik, dan keluwesan. Dengan adanya anggapan tersebut,  tentu saja telah memberikan implikasi pada kaum laki-laki  sehingga menimbulkan keraguan pada mereka untuk menekuni bidang kajian PR/Humas di berbagai Perguruan Tinggi yang memiliki bidang ini. Ironisnya, user masih menganggap kaum laki-lakilah yang lebih tepat menjabat profesi PR, dengan anggapan antara lain bahwa laki-laki lebih energik, aktif, rasional, agresif, memiliki stamina atau fisik yang lebih kuat, dan memiliki kemampuan dalam penguasaan hardware atau teknologi komunikasi mutakhir yang lebih baik dibanding wanita yang dianggap lebih emosional, pasif, dan submisif. Anggapan ini tentu saja sangat merugikan perempuan,  walaupun hasil penelitian Robins dinyatakan bahwa,  “Tidak ada beda  laki-laki dan perempuan yang konsisten dalam kemampuan memecahkan masalah, keterampilan analitis, dorongan kompetitif, motivasi, sosiobilitas, atau kemampuan belajar”.  Untuk itu, dalam tulisan ini, penulis menyajikan jawaban apakah benar Profesi PR lebih tepat dijabat oleh Perempuan?

  9. Managing the relational character of public-private partnership contracts

    OpenAIRE

    Cvetković, Predrag

    2015-01-01

    A public-private partnership contract has the character of a relational contract. Relational contracts are incomplete agreements governing transactions where the contracting parties have mutually agreed that it is impossible or economically inefficient to contractually define ex ante possible difficulties and contingencies in the contract implementation, nor the difficulties and contingencies underlying the ex post control of contract performance by a third entity (court or arbitration). Cons...

  10. International Public Relations in the EU: Development Cooperation Public Opinion and Public Policies

    Directory of Open Access Journals (Sweden)

    Victor Negrescu

    2011-05-01

    Full Text Available In the context of the growing importance of the cooperation for development in the European Union and the appearance of a common growing public opinion agreement supporting this kind of initiatives, it is necessary to understand if we can talk today about a true common European consensus. Still covered on intergovernmental level and considered to be a part of the national foreign policies, EU development aid is still far from reaching the maximum of its efficiency. In this paper we try to introduce a new evaluation method of the cooperation for development policies and interpretation of the degree of communitarisation of the national policies that will enable us to appreciate the stages that have to be completed by the member countries but also by the EU to realize a completely uniform European assistance strategy and of the activities, so necessary for raising the efficiency of the funds allocated by the EU, but also in the perspective of achieving the Millennium Development Goals.

  11. Public participation in energy-related decision making: workshop proceedings

    International Nuclear Information System (INIS)

    1977-01-01

    This document contains edited transcripts of presentations and discussion at plenary sessions of a workshop on Public Participation in Energy Related Decision Making sponsored by the National Science Foundation and held at The MITRE Corporation in McLean, Virginia, on September 21 and 22, 1976. The Emergency Core Cooling System rulemaking, the consideration of Energy Parks in Pennsylvania, and the Seabrook, New Hampshire Nuclear Station decisions are summarized, and the process of public participation in each decision is analyzed by actual participants in the respective cases. Also summarized are the North Anna decision, the Sears Island decision, and the Big Rock Point decision. The conclusions and recommendations from working group discussions on the role and process of public participation are presented. An overall summary is provided, along with the final report of the National Academy of Public Administration Panel which was convened to assist in the design and conduct of the workshop. A companion volume to these proceedings, Public Participation in Energy Related Decision Making: Six Case Studies, M76-53, was distributed to participants prior to the workshop and includes complete case studies of the above six decisions

  12. Malaysian public perception towards nuclear power energy-related issues

    Science.gov (United States)

    Misnon, Fauzan Amin; Hu, Yeoh Siong; Rahman, Irman Abd.; Yasir, Muhamad Samudi

    2017-01-01

    Malaysia had considered nuclear energy as an option for future electricity generation during the 9th Malaysia Development Plan. Since 2009, Malaysia had implemented a number of important preparatory steps towards this goal, including the establishment of Nuclear Power Corporation of Malaysia (MNPC) as first Nuclear Energy Programme Implementing Organization (NEPIO) in Malaysia. In light of the establishment of MNPC, the National Nuclear Policy was formulated in 2010 and a new comprehensive nuclear law to replace the existing Atomic Energy Licensing Act (Act 304) is currently in the pipeline. Internationally, public acceptance is generally used to gauge the acceptance of nuclear energy by the public whenever a government decides to engage in nuclear energy. A public survey was conducted in between 14 March 2016 to 10 May 2016 focusing on the Malaysian public acceptance and perception towards the implementation of nuclear energy in Malaysia. The methodology of this research was aim on finding an overview of the general knowledge, public-relation recommendation, perception and acceptance of Malaysian towards the nuclear power development program. The combination of information gathered from this study can be interpreted as an indication of the complexity surrounding the development of nuclear energy and its relationship with the unique background of Malaysian demography. This paper will focus mainly on energy-related section in the survey in comparison with nuclear energy.

  13. Efforts in Public Relations on Fusion in Europe

    Science.gov (United States)

    Ongena, J.; van Oost, G.

    2001-10-01

    An overview will be given of different published materials currently in use in Europe for public relations on fusion. We will also present a CD-ROM for individual and classroom use, containing (i) a general background on different energy forms, (ii) general principles of fusion, (iii) current research efforts and (iv) future prospects of fusion. This CD-ROM is currently in English, German, French, Spanish, Portuguese and Italian. Fusion posters developed in collaboration with CPEP in Dutch, French, German, Italian, Spanish and Portuguese will be shown. Several new brochures and leaflets intended to increase the public awareness on fusion in Europe will be on display.

  14. The rule on granting subsidies for public relations

    International Nuclear Information System (INIS)

    1980-01-01

    The regulation is set up under the provisions of the law concerning the proper execution of subsidy budgets and the ordinance for enforcing the law, to carry these provisions into effect. The subsidies for public relations under the ordinance for enforcing the law concerning the special account for the measures of promoting power source development are delivered according to the provisions of the regulation as well as the law concerning the proper execution of subsidy budgets and the ordinance for enforcing the law. Basic terms are defined, such as nuclear power generating facilities; facilities related to nuclear power generation; place of business, etc. The ministers and directors of departments concerned deliver the subsidies for public relations to a prefecture where nuclear power generating facilities and related facilities are established or expected to be established, to cover all or a part of expenses necessary for the popularization of knowledges on nuclear power generation. The amounts of subsidies for public relations paid to a prefecture in each fiscal year are from 6 to 18 million yen. An application for such subsidies shall be filed by an applicant prefecture to the ministers or directors of departments concerned according to the form prescribed. The terms, conditions and decision of the delivery of subsidies are stipulated, respectively. (Okada, K.)

  15. Salaries of New Superintendents: A Public Relations Concern for Many Public School Boards

    Science.gov (United States)

    Young, I. Phillip

    2007-01-01

    Salaries for new superintendents form a highly visible factor that has direct implications for school-community public relations. To provide a means for guiding school board members and to provide a format for justifying salaries, a model is presented that serves both purposes. Within this model, attention is afforded to specifying a relevant…

  16. Silence is no Longer Golden: Media, Public Relations and the Judiciary in Israel

    Directory of Open Access Journals (Sweden)

    Anat Peleg

    2014-10-01

    Full Text Available The media policy of judiciaries is inherently fraught with potential conflicts. On the one hand, judiciaries have strong incentives to foster their relations with the media, and recognize the fact that public confidence is in many ways dependent on quality reporting of the courts. On the other hand, according to classical judicial ethos, silence in the public sphere outside the courtroom still appears to be a central tenet of judicial ideology. Our study, based on interviews with 40 Israeli judges conducted between 2005-2012, points to the contradiction between the formal restraints on judicial media conduct and the judges' acknowledgement of the need for a pro-media approach in an age of transparency and growing public distrust of governing institutions. Our findings regarding the PR practices of the Israeli Judiciary and its responses to the challenges of the media age are analyzed in light of current theories in public relations. La política de medios del poder judicial está llena de conflictos potenciales. Por un lado, el sistema judicial tiene grandes incentivos para fomentar sus relaciones con los medios de comunicación, y reconocen el hecho de que la confianza del público depende en muchos casos de la calidad con la que se informa de los juicios. Por otro lado, y siguiendo los valores judiciales clásicos, todavía es un principio básico de la ideología judicial que se mantenga el silencio en la esfera pública, fuera de las salas de los juzgados. Este estudio, basado en entrevistas con 40 jueces israelíes llevadas a cabo entre 2005 y 2012, pone de relieve la contradicción entre las restricciones formales en la conducta de los medios de comunicación judiciales, y el reconocimiento de los jueces de la necesidad de acercar los medios de comunicación, en una época de transparencia y mayor desconfianza pública hacia las instituciones gobernantes. Se analizan los hallazgos sobre las prácticas de relaciones públicas del sistema

  17. The PR in PN for Education Associations. PR Bookshelf, No. 3.

    Science.gov (United States)

    National Education Association, Washington, DC.

    This booklet presents suggestions and guidelines for the effective use of public relations (PR) techniques during professional negotiations (PN) among teachers, administrators, and boards of education. Introductory sections present the National Education Association (NEA) position regarding professional negotiation and grievance procedures and…

  18. Machismo, public health and sexuality-related stigma in Cartagena.

    Science.gov (United States)

    Quevedo-Gómez, María Cristina; Krumeich, Anja; Abadía-Barrero, César Ernesto; Pastrana-Salcedo, Eduardo; van den Borne, Hubertus

    2012-01-01

    This paper reports on an ethnographic study in Cartagena, Colombia. Over a seven-month fieldwork period, 35 men and 35 women between 15 and 60 years of age discussed the social context of HIV/AIDS through in-depth interviews, life histories and drawing. Participants considered the transgression of traditional gender roles as prescribed by machismo a major risk factor for HIV infection. In addition, they integrated public-health concepts of risk groups with these long-standing constructions of gender roles and sexuality-related stigma to create the notion of 'AIDS carriers'. The bricolage between machismo, public health and sexuality-related stigma that participants created and consequent preventive measures (based on an avoidance of sex with people identified as 'AIDS carriers') was a dynamic process in which participants were aware that changes in this particular interpretation of risk were necessary to confront the local epidemic.

  19. Public Support for Weight-Related Antidiscrimination Laws and Policies.

    Science.gov (United States)

    Hilbert, Anja; Hübner, Claudia; Schmutzer, Gabriele; Danielsdottir, Sigrun; Brähler, Elmar; Puhl, Rebecca

    2017-01-01

    Weight-related discrimination is prevalent and associated with health impairments for those who are targeted, which underscores the need of antidiscrimination legislation. This study is the first to examine public support of weight-related antidiscrimination laws or policies in Germany, compared to the US and Iceland. In a representative German population sample (N = 2,513), public support for general and employment-specific weight-related antidiscrimination policies, weight-based victimization, and weight bias internalization were measured through established self-report questionnaires. Half of the German population sample agreed with antidiscrimination policies. General antidiscrimination laws received lower support than employment-specific laws. Support for policies considering obesity a physical disability was greatest in Germany, whereas support for employment-specific antidiscrimination laws was lower in Germany than in the US and Iceland. Total support for weight-related antidiscrimination policies was significantly predicted by lower age, female gender, obese weight status, residence in West Germany, church membership, and readiness to vote in elections. German support for weight-related antidiscrimination policies is moderate. Increasing awareness about weight-related discrimination and laws prohibiting this behavior may help to promote policy acceptance. © 2017 The Author(s) Published by S. Karger GmbH, Freiburg.

  20. Remotely Piloted Aircraft and War in the Public Relations Domain

    Science.gov (United States)

    2014-10-01

    the terms as they appear in quoted texts. 2. Peter Kreeft, Socratic Logic: A Logic Text Using Socratic Method , Platonic Questions, and Aristotelian...Ronald Brooks.22 This method of refuting an argu- ment reflects option C (above), demonstrating that the conclusion does not follow from the premises...and War in the Public Relations Domain Feature tional Security Assistance Force (ISAF) met to discuss methods of elim- inating civilian casualties in

  1. Historia y trayectoria de las Relaciones Públicas en Brasil/ History of Public Relations in Brazil

    Directory of Open Access Journals (Sweden)

    Maria Aparecida Ferrari

    2011-05-01

    Full Text Available Durante muchas décadas la enseñanza y la práctica de las Relaciones Públicas en Brasil y demás países de América Latina utilizaron como referencia central un abordaje norteamericano y, en menor escala europea. Tal comportamiento llevó los profesionales a adoptar valores y modelos importados como referencia para nuestro comportamiento organizacional. Desde la década de 1990, con el fenómeno de la globalización y el avance de la tecnología, las Relaciones Públicas pasaron a ejercer un papel más estratégico y menos táctico. Hoy, las Relaciones Públicas son una profesión necesaria para el posicionamiento de las organizaciones en el mercado y también como responsable por las relaciones ente las organizaciones y sus stakeholders. / For many decades the teaching and practice of Public Relations in Brazil and in neighboring Latin American nations have largely relied on a North American and - to a lesser degree - a European perspective. This led our professionals to adopt values and imported models as the main reference for our organizational behavior. Beginning during the 1990’s and a result of globalization and technological development, Public Relations began to behave in a more strategic and less tactical manner. Today, Public Relations is a profession that is required for the positioning of organizations in the marketplace, which is also responsible for the relations between organizations and their stakeholders.

  2. DIGITAL PR

    OpenAIRE

    Bozkurt, H.Hale

    2013-01-01

    Social media has affected not only individual lives but also many aspect of social life. As social network tools increase, the social media usage by public relations practitioner has been inevitable. Web 2.0 which is used for the aim to defined the transition period in which web contents are produced by internet user and shared with others, instead of just following web contents accessed through certain sources, has offered the important facilities for defining, understanding, discussing and ...

  3. Managing the relational character of public-private partnership contracts

    Directory of Open Access Journals (Sweden)

    Cvetković Predrag

    2015-01-01

    Full Text Available A public-private partnership contract has the character of a relational contract. Relational contracts are incomplete agreements governing transactions where the contracting parties have mutually agreed that it is impossible or economically inefficient to contractually define ex ante possible difficulties and contingencies in the contract implementation, nor the difficulties and contingencies underlying the ex post control of contract performance by a third entity (court or arbitration. Considering the methodology of managing relational contracts, it is essential that the theory of relational contracts does not advocate for the establishment of relational contracts as a separate category of contracts, with specifically designated contractual instruments. This theory defines the relational contract as a category which legitimizes 'the relational mode' of a particular contract. The methodology of relational contracts is important for contracts on public-private partnership as it ensures that the contractual relationship is aligned with the changes in the immediate environment where the PPP contract operates. The aforementioned alignment has two aspects. The first one is the ex ante aspect of the alignment which is primarily aimed at preventing the detrimental effect of such alignment to the public partner's interests. Therefore, the intent to prevent such an effect shall be taken into account when defining the criteria for the selection of the most favorable private partner and the best offer. At the same time, it is essential to establish verifiable standards for measuring the private partner performance in the phase of contract implementation. For this goal to be achieved, it is crucial to specify the subject matter of the private partner's obligations, to establish the priority rank of PPP project objectives, to elaborate on the specific requirements governing the eligibility of private partners to participate in the bidding process, to specify

  4. Strategic Public Relations and University Entrepreneurship in Present European Context

    Directory of Open Access Journals (Sweden)

    Andreea RĂCEANU

    2016-05-01

    Full Text Available Mostly theoretical and following a descriptive - normative logic, with a specific focus on the models of higher education institutions and practices, the present paper addresses the subject of entrepreneurship within higher education area, in relation with current European policy context regarding higher education and university entrepreneurship. It proposes a strategic public relations framework as an integrating effective approach for actual opportunities and challenges that universities deal with presently. Various theoretical approaches and concrete actions emerged, from the complex perspectives of triple helix (organic relationships and interactions between universities, industry and government to particular aims regarding the development of knowledge-based economy or to the European Union knowledge triangle initiatives (education-research-innovation. The role of universities is expected to be broader and its actions should be characterized by both responsibility and pragmatism within the context of sustainable decision making. However, mostly in practice, there are limitations and criticism regarding a convergent model of entrepreneurial university, even more in relation with issues related to ethics of teaching and research and especially for universities with social and humanistic profiles. In this context, a viable solution could come from the area of public relations, undertaken in their most advanced form: as strategic approach linking decision making processes, stakeholders’ needs and interests and assuming long term responsibility. The main aim and originality component of this paper is to propose and support such an approach presented both verbally and trough graphical modelling.

  5. The rule on granting subsidies for public relations

    International Nuclear Information System (INIS)

    1977-01-01

    The rule is based on the prescriptions of the Law for Proper Budget Enforcement Concerning Subsidies and its Enforcement Order. These rules apply to the subsidies for the expenses to popularize the knowledge concerning nuclear power generation to the inhabitants in the surrounding areas of such generating facilities, the office expenses to prepare the arrangement plan for the surrounding areas of such facilities, and the office expenses necessary for the delivery of the subsidies. Meanings of terms are defined, such as nuclear power generating facilities, the facilities related to nuclear power generation, establishment, etc. The chief of the competent ministry (the Director General of the Science and Technology Agency and the Minister of International Trade and Industry) gives the subsidies for public relations to the prefectures where nuclear power generating facilities and others have been or are to be set up, the preparation of the arrangement plan is made, or the delivery business is made. When two or more establishments of power generating facilities are closely located, they are regarded as one establishment. The limit of the subsidies for public relations to an establishment is 10 million yen in a fiscal year. The limit of the subsidies for the preparation of the arrangement plan concerning an establishment varies from 1 million yen to 0.2 million yen. The term of delivery, filing of applications, reports submitted by the receivers of the subsidies and other related matters are specified. (Okada, K.)

  6. A Comparative Analysis of Internal Communication and Public Relations Audits. State of the Art.

    Science.gov (United States)

    Dozier, David M.; Hellweg, Susan A.

    A review of current literature regarding the state of the art in the conduct of internal communication and public relations audits by public relations practitioners reveals that these two related measurement activities are of considerable importance to the practice of public relations. Public relations audits are concerned with exploratory…

  7. Public relations campaign for shipping spent nuclear fuel

    Energy Technology Data Exchange (ETDEWEB)

    Bushee, Tom [Northern States Power Company, Minneapolis, MN (United States)

    1989-07-01

    An example of positive outcome of proper attitude of the media and public on the occasion of shipping of nuclear fuel is described. Nothing new was invented in the way of public relations issue management. But a combination of a number of proven techniques were put together and the public relations plan that was highly successful. early planning was of great help. Public officials were well informd by means of ANS organized seminars. ANS had experts from Sandia Labs (a major government research facility), General Electric (the cask supplier), the railroad we planned to use and Northern States Power Company on the program to describe what was going to happen and why it was safe. These sessions are believed to head off a major portion of the local opposition. A cooperation was established with the states of Wisconsin and Minnesota in providing shipment-specific training for emergency response personnel along the route. Safety, obviously, was the number one concern expressed by public officials. Knowing that would be the case, it was decided to provide some optional extras to go with the shipments. There was a consultant yo do a safety analysis of all the possible rail routes between the plant and storage facility. Though none was required by law, a shipment-specific emergency response plan which was prepared. Another important effort which was maintained from the beginning was sharing information among the participants. In dealing with the news media, an attemp was made to stick to a single source of information as much as possible. When dealing with the news media, one should refuse to apologize for modern technology. One should attack, at every opportunity, the idea that a ''risk-free'' society is worth the price of returning to the Dark Ages. The contributions of nuclear technology are numerous and far-reaching. Its negative impacts on health and safety have been minor compared with most other major industrial technologies. Certainly there is risk in stepping out

  8. Public relations campaign for shipping spent nuclear fuel

    International Nuclear Information System (INIS)

    Bushee, Tom

    1989-01-01

    An example of positive outcome of proper attitude of the media and public on the occasion of shipping of nuclear fuel is described. Nothing new was invented in the way of public relations issue management. But a combination of a number of proven techniques were put together and the public relations plan that was highly successful. early planning was of great help. Public officials were well informd by means of ANS organized seminars. ANS had experts from Sandia Labs (a major government research facility), General Electric (the cask supplier), the railroad we planned to use and Northern States Power Company on the program to describe what was going to happen and why it was safe. These sessions are believed to head off a major portion of the local opposition. A cooperation was established with the states of Wisconsin and Minnesota in providing shipment-specific training for emergency response personnel along the route. Safety, obviously, was the number one concern expressed by public officials. Knowing that would be the case, it was decided to provide some optional extras to go with the shipments. There was a consultant yo do a safety analysis of all the possible rail routes between the plant and storage facility. Though none was required by law, a shipment-specific emergency response plan which was prepared. Another important effort which was maintained from the beginning was sharing information among the participants. In dealing with the news media, an attemp was made to stick to a single source of information as much as possible. When dealing with the news media, one should refuse to apologize for modern technology. One should attack, at every opportunity, the idea that a r isk-freesociety is worth the price of returning to the Dark Ages. The contributions of nuclear technology are numerous and far-reaching. Its negative impacts on health and safety have been minor compared with most other major industrial technologies. Certainly there is risk in stepping out of

  9. The Role of Government Public Relations As Facilitators Communication in Bureau of Public Relation at South Kalimantan Province

    Directory of Open Access Journals (Sweden)

    Belinda Devi Larasati Siswanto

    2016-07-01

    Full Text Available As the windows of information, communication facilitator role in Government Public Relation (GPR serve as all-in-and-out of information from or to publics. For that, this research be held to find about the communication facilitator role on GPR of South Kalimantan Provincial Government. This research intends to knowing communication facilitator role to provide information to people and otherwise. This research uses qualitative approach with descriptive case study method, the data collection through observation and depth interview with informants purposively selection. The research result showing the communication facilitator role in GPR Bureau is not optimal, caused by unavailable information who can be accessed by the public or the otherwise. Government Information which should can be accessed at government official website or at the social media not be optimized by the GPR Bureau well as the Main Information Management and Documentation Officer (IMDO whose role is held by the GPR Bureau of the information that should be accessible through the website, is not available. This contrasts with some Local Work Unit function only a Subsidiary IMDO, but they were ready to provide information to the public through a website managed

  10. A STUDY OF PR PRACTITIONERS' USE OF SOCIAL MEDIA TOOLS IN CYPRUS

    OpenAIRE

    MARCOS KOMODROMOS

    2014-01-01

    This study is aimed at both researchers and public relations (PR) practitioners. The use of social media tools and technologies — such as blogs, social networking, microblogging, podcasts, etc. — is a very important factor for PR practitioners, helping them to improve important organizational processes. The research employs a mixed methodology, with data being analyzed both quantitatively and qualitatively. A sample of 25 senior PR practitioners was purposively selected from different sectors...

  11. The rule on granting subsidies for public relations

    International Nuclear Information System (INIS)

    1978-01-01

    These provisions are established on the basis of and to enforce the ''Law for the proper execution of the budget concerning subsidies'' and the Enforcement Ordinance for the ''Law for the proper execution of the budget concerning subsidies''. The Regulation covers the subsidies for the expenses for spreading the knowledge concerning nuclear power generation to the inhabitants in the surrounding areas of such nuclear power generating facilities, for the expenses for establishing the facilities for such popularization, and the office expenses for preparing the improvement plans on the surrounding areas of power generating facilities. Terms are explained, such as nuclear power generating facilities, the facilities related to nuclear power generation, nuclear power generating facilities, etc. and establishments. The subsidies for public relations are delivered to the prefectures where nuclear power generating facilities, etc. have been installed or are planned to be set up, and the subsidies for preparing the improvement plans are granted to the prefectures where the prescribed surrounding areas are involved. The subsidy for public relations delivered to one establishment is limited to 10 million yen in each fiscal year. Applications for the delivery of subsidies shall be filed to the directors of competent authorities-the Director General of the Science and Technology Agency or the Minister of International Trade and Industry. (Okada, K.)

  12. Localization of disease-related PrP in Danish patients with different subtypes of prion disease

    DEFF Research Database (Denmark)

    Bergström, A. L.; Heegaard, Peter M. H.; Dyrbye, H.

    2009-01-01

    Objective: The transmissible spongiform encephalopaties are characterized by vacuolization, neuronal loss, gliosis and deposition of a misfilded and Proteinase K resistant isoform of the prion protein (PrPSc) in the central nervous system. Methods, materials and patients: Paraffin-embedded tissue...

  13. Influence of lead-related centers on luminescence of Ce3+ and Pr3+ centers in single crystalline films of aluminium perovskites and garnets

    International Nuclear Information System (INIS)

    Babin, V.; Gorbenko, V.; Krasnikov, A.; Makhov, A.; Nikl, M.; Zazubovich, S.; Zorenko, Yu.

    2010-01-01

    Luminescence characteristics of Ce 3+ - and Pr 3+ -doped aluminium perovskite (LuAlO 3 , YAlO 3 ) and garnet (Lu 3 Al 5 O 12 , Y 3 Al 5 O 12 ) single crystalline films, prepared by the liquid phase epitaxy method with the use of the PbO-based flux, were investigated by the time-resolved spectroscopy methods in the 80-300 K temperature range. The influence of various lead-related centers on the characteristics of the Ce 3+ - and Pr 3+ -related luminescence centers was studied. It was found that the presence of lead-related centers in the single crystalline films results in a decrease of the quantum efficiency and appearance of undesirable slow components in the luminescence decay kinetics. The possibilities of improving the scintillation characteristics of the single crystalline films were considered.

  14. The importance planning of public relations in tourist organizations’ communication

    Directory of Open Access Journals (Sweden)

    Maria Carmenl IORDACHE

    2009-12-01

    Full Text Available Accomplishing efficient communication on tourist markets means efficiently developing and operating a communication system, that is designing and implementing an adequate structure of communication activities. Tourist organizations must have a communication strategy according to communication activities’ target, global objectives pursued, communication targets aimed, communication media used and contents of transmitted messages and, last but not least, resources allocated to implement communicational procedures. In order to attract consumers on a highly competitive market, there are several management-marketing instruments of which some are public relations whose role is to create a positive image of a tourist organization and, implicitly, of its products and services.

  15. Models of political public relations: Testing the situation in Catalonia

    Directory of Open Access Journals (Sweden)

    Dr. Jordi Xifra Triadú

    2008-01-01

    Full Text Available The idea that political communication strategies are an application of marketing strategies to political field is today commonly shared by specialists. For them public relations is viewed like a set of techniques that serves political parties and other actors of the political scene, concentrated on media relations. This instrumental perspective is not in keeping with structural dimension of public relations in political activity and communication of his actors: political parties, pressure groups and political leaders. In this point of view, during managing periods of governance or opposition and during electoral campaigns, the most applied communication form by political parties is structured in accordance with the major public relations models: press agent model, public information model, two way asymmetrical model, and two way symmetrical model. This research prove hypothesis in Catalonia according the results of a quantitative survey focused on inside professionals who provide services for the seven main political parties in this Spanish Autonomous Community.RESUMEN:La idea de que las estrategias de comunicación política constituyen una aplicación de las estrategias del marketing al ámbito político es hoy comúnmente compartida por los analistas. Para éstos, las relaciones públicas son percibidas como un conjunto de técnicas al servicio de los partidos políticos y de otros actores de la escena política concentradas en las relaciones con la prensa. Esta perspectiva instrumental no concuerda con la dimensión estructural de las relaciones públicas en la actividad política y comunicativa de sus actores: partidos políticos, grupos de presión y líderes. Desde este punto de vista, tanto en los periodos de gestión u oposición como en los electorales, la forma comunicativa más aplicada por los partidos políticos se estructura de acuerdo con los modelos tradicionales de las relaciones públicas: agente de prensa, información p

  16. Promotion of public awareness relating nuclear power in young generation

    International Nuclear Information System (INIS)

    Kobayashi, Yoko

    2011-01-01

    Although nuclear power presents problems of waste, safety and non-proliferation, many people understand that it is an essential energy for addressing the global climate and reducing CO2. However, a vague negative-image to the radiation and nuclear power is deep-rooted among the public. Young generation is not an exception. It is very important to transfer many information from the experienced generation in the industry to young generations. In this paper, the research that applied the information intelligence to nuclear power, which involves of the nuclear fuel cycle, and the communication related activities for the social acceptance and improvement. (author)

  17. Public Diplomacy and Refugee Relations Reflections of Turkey’s Refugees Relations on the International Media

    Directory of Open Access Journals (Sweden)

    Ergün Köksoy

    2015-11-01

    Full Text Available Public diplomacy is described as a new form of relations and communications between countries and societies in the field of international relations with the process of globalisation. The subject of refugees shown among the priority issues can be solved through international cooperation and solidarity with its results affecting all countries and societies, that’s why becoming part of public diplomacy. Asylum seekers and refugee rights are guaranteed by the Universal Declaration of Human Rights and considered to be an area that the international community needs to take the roles and share responsibilities. In this aspect, it is shown as global responsibilities and part of the humanitarian sensibility of countries and societies. In one hand, asylum seekers and refugees are considered to be the subject of the problem and crisis, on the other hand, due to contributing to the human and cultural interaction between the different communities, these are specified as part of public diplomacy. This article discusses the relationship between public diplomacy and refugees relations which provides the interaction between countries and effects the prestige and perception of them. In the study, to reveal the reflections of Turkey’s Refugees Relations on the International Media, three highest-circulation newspapers (“The Guardian”, “Le Monde”, “Der Spiegel” will be choosen from three important EU countries (United Kingdom, France, Germany. These newspapers’ headlines and news content which related to Turkey and Syrian refugees are going to be analized on three-month period. As a result, Turkish public diplomacy and refugee relations and its implications on the international media in the context of Syrian refugees will be evaluated and some recommendations for the future of Turkish public diplomacy and refugee relations will be provided.

  18. MUSICAL SPACE AS A WAY OF REFLECTING PUBLIC RELATIONS

    Directory of Open Access Journals (Sweden)

    MOZGOT SVETLANA

    2017-12-01

    Full Text Available The semantic universality of the space category and its relationship with the extra musical experience of the person provides composers an opportunity to model various forms of public relations in music. Being guided by E. Hall’s theory and the four models of communicative space identified by him – intimate, personal, social and public – we make an attempt to define the specific features of these spatial models in music. In this paper, the principles of E. Hall’s theory are for the first time projected on music. The research methods include hermeneutics, inter-disciplinary approach and musicological analysis. The research of the samples of instrumental music written by Scarlatti, Mozart, Beethoven, Chopin and Liszt showed the specific features of the intimate space model as the basic isolation of its structure, hierarchy and a special toponymy of the man’s inner world including the invariant steady presence of certain subjects and objects. The research of other spatial models in music shows prospects of conceiving the evolution of music as a special spatial form of reflecting the patterns of public consciousness and society arrangement.

  19. Public relation aspects of site selection in the United Kingdom

    International Nuclear Information System (INIS)

    Curtin, T.

    1996-01-01

    Following a recent review, the UK Government has confirmed that it continues to favour a policy of deep disposal of intermediate low-level waste. The Government's continuing policy stems from the recommendations of the 1976 Royal Commission on Environmental Pollution (the 'Flowers'Report) and White Papers issued in 1977 and 1982 and 1982. The paper outlines the search for a disposal site in the UK. Nirex (Nuclear Industry Radioactive Waste Executive) was set up in 1982 to research and develop disposal facilities for intermediate low-level waste and low-level waste. At that time disposal facilities were envisaged as an engineered near-surface facility for LLW and short-lived ILW, and a modified mine or purpose built cavity at greater depth for long-lived ILW. Investigation of various sites followed and is discussed in the paper. The paper reviews the lessons learned in the field of public relations and public consultation, notably that public acceptance is a key factor in site selection and development, and that transparency is essential. For example, when it was announced that Sellafield was the preferred site for the repository, local councils became involved in discussions and planning, and Nirex is becoming more and more integrated into the local community. (author)

  20. “Corporate Social Responsibility” (CSR Antara Publisitas, Citra, dan Etika dalam Profesi Public Relations

    Directory of Open Access Journals (Sweden)

    Ani Yuningsih

    2005-12-01

    Full Text Available The field of PR activities are commonly focused on efforts to build strong brand image, product positioning, advertising, promotion and publicity. In the world of high competition, this strategy is not enough. Many multinational corporate nowadays choose Corporate Social Responsibility (CSR as new strategy to build positive image and gaining good reputation. The existence of CSR program indicate corporate sense of social responsibility toward public interests. In practice, a tension between corporate need to build image and its consistencies toward moral integrity and social commitment was often found. Corporate often use its CSR program as a momentum of publicity instead of showing a real and genuine interest in community development. Therefore, an understanding to PR values and ethics was needed to plan and implement CSR program.

  1. Differences in Ethical Standards: Factoring in the Cultural Expectation in Public Relations Education.

    Science.gov (United States)

    Neff, Bonita Dostal

    Focusing on ethics in public relations from a multicultural point of view brings together elements which are critical to international public relations. The Public Relations-Ethics-Multicultural (PREM) model illustrates that articles can be found in the literature on ethics, public relations, and multicultural as individual concepts. The…

  2. 48 CFR 31.205-1 - Public relations and advertising costs.

    Science.gov (United States)

    2010-10-01

    ... 48 Federal Acquisition Regulations System 1 2010-10-01 2010-10-01 false Public relations and... Organizations 31.205-1 Public relations and advertising costs. (a) Public relations means all functions and...; or (2) Maintaining or promoting reciprocal understanding and favorable relations with the public at...

  3. The pathogenesis-related protein PR-4b from Theobroma cacao presents RNase activity, Ca(2+) and Mg(2+) dependent-DNase activity and antifungal action on Moniliophthora perniciosa.

    Science.gov (United States)

    Pereira Menezes, Sara; de Andrade Silva, Edson Mario; Matos Lima, Eline; Oliveira de Sousa, Aurizângela; Silva Andrade, Bruno; Santos Lima Lemos, Livia; Peres Gramacho, Karina; da Silva Gesteira, Abelmon; Pirovani, Carlos Priminho; Micheli, Fabienne

    2014-06-11

    The production and accumulation of pathogenesis-related proteins (PR proteins) in plants in response to biotic or abiotic stresses is well known and is considered as a crucial mechanism for plant defense. A pathogenesis-related protein 4 cDNA was identified from a cacao-Moniliophthora perniciosa interaction cDNA library and named TcPR-4b. TcPR-4b presents a Barwin domain with six conserved cysteine residues, but lacks the chitin-binding site. Molecular modeling of TcPR-4b confirmed the importance of the cysteine residues to maintain the protein structure, and of several conserved amino acids for the catalytic activity. In the cacao genome, TcPR-4b belonged to a small multigene family organized mainly on chromosome 5. TcPR-4b RT-qPCR analysis in resistant and susceptible cacao plants infected by M. perniciosa showed an increase of expression at 48 hours after infection (hai) in both cacao genotypes. After the initial stage (24-72 hai), the TcPR-4b expression was observed at all times in the resistant genotypes, while in the susceptible one the expression was concentrated at the final stages of infection (45-90 days after infection). The recombinant TcPR-4b protein showed RNase, and bivalent ions dependent-DNase activity, but no chitinase activity. Moreover, TcPR-4b presented antifungal action against M. perniciosa, and the reduction of M. perniciosa survival was related to ROS production in fungal hyphae. To our knowledge, this is the first report of a PR-4 showing simultaneously RNase, DNase and antifungal properties, but no chitinase activity. Moreover, we showed that the antifungal activity of TcPR-4b is directly related to RNase function. In cacao, TcPR-4b nuclease activities may be related to the establishment and maintenance of resistance, and to the PCD mechanism, in resistant and susceptible cacao genotypes, respectively.

  4. How Much Do We Know about Drug Resistance Due to PrEP Use? Analysis of Experts' Opinion and Its Influence on the Projected Public Health Impact.

    Directory of Open Access Journals (Sweden)

    Dobromir T Dimitrov

    Full Text Available Randomized controlled trials reported that pre-exposure prophylaxis (PrEP with tenofovir and emtricitabine rarely selects for drug resistance. However, drug resistance due to PrEP is not completely understood. In daily practice, PrEP will not be used under the well-controlled conditions available in the trials, suggesting that widespread use of PrEP can result in increased drug resistance.We surveyed expert virologists with questions about biological assumptions regarding drug resistance due to PrEP use. The influence of these assumptions on the prevalence of drug resistance and the fraction of HIV transmitted resistance was studied with a mathematical model. For comparability, 50% PrEP-coverage of and 90% per-act efficacy of PrEP in preventing HIV acquisition are assumed in all simulations.Virologists disagreed on the following: the time until resistance emergence (range: 20-180 days in infected PrEP users with breakthrough HIV infections; the efficacy of PrEP against drug-resistant HIV (25%-90%; and the likelihood of resistance acquisition upon transmission (10%-75%. These differences translate into projections of 0.6%- 1% and 3.5%-6% infected individuals with detectable resistance 10 years after introducing PrEP, assuming 100% and 50% adherence, respectively. The rate of resistance emergence following breakthrough HIV infection and the rate of resistance reversion after PrEP use is discontinued, were the factors identified as most influential on the expected resistance associated with PrEP. Importantly, 17-23% infected individuals could virologically fail treatment as a result of past PrEP use or transmitted resistance to PrEP with moderate adherence.There is no broad consensus on quantification of key biological processes that underpin the emergence of PrEP-associated drug resistance. Despite this, the contribution of PrEP use to the prevalence of the detectable drug resistance is expected to be small. However, individuals who become

  5. PR Bibliography, 1999.

    Science.gov (United States)

    Ramsey, Shirley, Ed.

    1999-01-01

    This annotated bibliography presents an overview of journal articles and books on public relations that can be helpful to teachers and students as well as to practitioners and managers. New categories for this 1999 edition of the bibliography include Public Relations Theory, Feminist Issues in Public Relations, and Environmental Public Relations.…

  6. PUBLIC RELATION BASED MODEL OF INTEGRATED MARKETING COMMUNICATIONS

    Directory of Open Access Journals (Sweden)

    Ljupka Naumovska

    2016-12-01

    Full Text Available The marketing communications industry and theory are facing rapid changes in accordance with global business and society fluctuations. Global and local market conditions are constantly varying and thus creating hardly predictable environment. The most implemented tool for marketing communications – advertising, is losing its power for effective communications; customers are becoming over-advertised and resistant to traditional advertising stimuli. Advertising, as one-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements, emphasizing the role of other elements but advertising, with more personalized and interactive functions. One method for improvement of marketing communication’s mix efficiency is by reallocation the leading role of advertising with public relations. The practice of public relations tools can ensure higher level of transparency in internal and external organizational communications and thus can certify more effective marketing communication. The theoretical research is supported with qualitative research of business segment by conducting a detailed interview for the marketing communication practice.

  7. Public Relations dan Masyarakat dalam Memacu Pertumbuhan Pariwisata

    Directory of Open Access Journals (Sweden)

    Yuanita Safitri

    2015-04-01

    Full Text Available Tourism is an important determinant for a region’s economic growth—the higher income from tourism, the higher its gross regional domestic product. To be successful in exposing potential tourism sites, a region does not only depend on the beauty of the nature but also how to access the sites, on-site accommodation and the mutual relationship between local government and local community.The fact is many regions have difficulties in developing mutual relationship between local government and local community. It means what most important is how the tourism industry is being managed. One most important aspect of managing the tourism industry is the cooperation and communication between the local community and the government. This article aims to discuss how public relations and the local community work to stimulate tourism growth in a synergy. Using descriptive qualitative method, this article recommends a model of communication strategy—in which the local community serves mainly as the tourism’s public relation agents, and also serves as a reference method in evaluating a local government’s communication strategies in regional tourism industry. 

  8. The Influence of Marketing Public Relation and Service Quality on Corporate Image Through Public Opinion: Studies at Mandiri Bank

    OpenAIRE

    Suciyati, Vera

    2013-01-01

    This research aims to analyze the influence of marketing public relation and service quality at Bank Mandiri on corporate image through public. Convenience sampling method has been selected in order to obtain the data in this study. The analysis method that used was the path analysis. The research result had shown that: marketing public relation and service quality have significant influence simultaneously and partially on public opinion on the first structure equation. The second structure e...

  9. PR jako nástroj řízené komunikace

    OpenAIRE

    Chaloupková, Věra

    2008-01-01

    This bachelor thesis deals with public relations as a management tool of communication. It includes theoretical and practical part. The teoretici part is trying to bring public relations as a whole and in the creation of strategy in the field of PR. Practical methods for analyzing public relations companies in the selected KTO International Ltd., and deals with thein appreciation. A draft strategy for public relations, focusing on a specific problem.

  10. Identification and expression analysis of a pathogenresponsive PR ...

    African Journals Online (AJOL)

    related (PR) proteins. PR-1 genes represent the first identified PR gene family. Most members of PR-1 gene family are not inducible by pathogen attacks. In this study, we identified a pathogen-responsive PR-1 gene designated as VqPR-1 ...

  11. THE INFLUENCE OF MARKETING PUBLIC RELATION AND SERVICE QUALITY ON CORPORATE IMAGE THROUGH PUBLIC OPINION: STUDIES AT MANDIRI BANK

    Directory of Open Access Journals (Sweden)

    Vera Suciyati

    2015-09-01

    Full Text Available This research aims to analyze the influence of marketing public relation and service quality at Bank Mandiri on corporate image through public. Convenience sampling method has been selected in order to obtain the data in this study. The analysis method that used was the path analysis. The research result had shown that: marketing public relation and service quality have significant influence simultaneously and partially on public opinion on the first structure equation. The second structure equation shows that: marketing public relation, service quality had significant influence simultaneously on corporate image. The service quality have not partially the quality of service have not influence significant partially on corporate, but variable marketing and public relation have  partially influential public opinion influence significant partially on corporate image.DOI: 10.15408/etk.v12i2.1916

  12. Public opinion on food-related obesity prevention policy initiatives.

    Science.gov (United States)

    Morley, Belinda; Martin, Jane; Niven, Philippa; Wakefield, Melanie

    2012-08-01

    The study was designed to determine public acceptability of various forms of regulation to support a healthy eating environment. Telephone interviews were undertaken in June-July 2010 with a random sample of adults in Australia who were the main grocery buyer for their household. Data were analysed for 1,511 adults. A clear majority of participants (80% or more) were in favour of traffic light and kilojoule menu labelling, reformulation to reduce the fat, salt and sugar content of processed foods, and regulation of broadcast and non-broadcast avenues used to market unhealthy food and drinks to children. Relatively less support (two-thirds or more), particularly among lower socioeconomic status participants, was shown for taxation policies and controls on food company sponsorship of sports and education programs. Despite the survey's focus on food marketing avenues and methods directed at children, for the most part non-parents were just as likely as parents to support restrictions. Overall, these findings indicate that there is strong public support for the introduction of policy initiatives aimed at creating a healthier food environment.

  13. Focus on Ethics and Public Relations Practice in a University Classroom

    Science.gov (United States)

    Smudde, Peter M.

    2011-01-01

    Public relations action relies on sound decision making about how to inspire cooperation between an organization and its publics. Such thinking must uphold principles for ethical communication. Effectively combining ethics with public relations practice for students is key. A pedagogical approach to public relations ethics, hinging on selected…

  14. Is using social media "good" for the public relations profession? A critical reflection

    DEFF Research Database (Denmark)

    Valentini, Chiara

    2015-01-01

    Scholarship in public relations seems to be overly positive about social media. The dominant discourse in public relations is that using social media is “good”, because social media can help organizations in developing dialogs and relationships with publics and in engaging with them. Yet empirical...... evidence in public relations is mostly case-dependent and limited to the realm of understanding current organizational practices, with limited understanding of the concrete value for organizations or for publics. In this paper I question the utility of social media for publics, organizations and public...... relations, and I argue that the positive view of social media held by the majority of public relations scholars is grounded on the profession’s need to reconcile the two sides of public relations identity—the rhetorical and the relational. A discussion of whether current public relations practices in social...

  15. Regulation for delivery of subsidies for public relations and safety

    International Nuclear Information System (INIS)

    1984-01-01

    The regulations provide for subsidies for the public relations activities and safety operations carried out by a local government for the local inhabitants in the vicinity of a nuclear power generation, etc. facility. This type of activity includes the dissemination of information on nuclear power, studies on securing the safety of the inhabitants and communication concerning the facility safety. The contents are as follows: limits of the subsidies, terms of subsidy allocations, the application for subsidies, determination of subsidy allocations, withdrawal of applications, the conditions to the allocations, a report on the work proceedings, a report on the results, confirmation on the sum of subsidies, withdrawal of the decision for subsidies, limitations for disposal of the properties, etc. (Mori, K.)

  16. Regulation for delivery of subsidies for public relations and safety

    International Nuclear Information System (INIS)

    1985-01-01

    The regulations provide for subsidies for the public relations activities and safety operations carried out by a local government for the local inhabitants in the vicinity of a nuclear power generation, etc. facility. This type of activity includes the dissemination of information on nuclear power, studies on securing the safety of the inhabitants and communication concerning the facility safety. The contents are as follows : limits of the subsidies, terms of subsidy allocations, the application for subsidies, determination of subsidy allocations, withdrawal of applications, the conditions to the allocations, a report on the work proceedings, a report on the results, confirmation on the sum of subsidies, withdrawal of the decision for subsidies, limitations for disposal of the properties, etc. (Kubozono, M.)

  17. Regulation for delivery of subsidies for public relations and safety

    International Nuclear Information System (INIS)

    1981-01-01

    This rule is established under the provisions of the law for the proper enforcement of subsidy budgets and the ordinance for the execution of this law, and to practice these provisions. It is applied to subsidies for the expenses of popularizing the knowledge of atomic power generation to inhabitants in the surrounding areas of atomic power generating facilities, investigation on the security of inhabitants in these areas, communication and coordination concerning the safety of such facilities during and after their installation and other expenses of establishing the facilities for public relations to inhabitants in the surrounding areas of these facilities. Basic terms are defined, such as atomic power generating facility, facility related to atomic power generation, and place of business. Subsidies are delivered to prefectures, cities, towns and villages where atomic power generating facilities are or are expected to be set up, prefectures including cities, towns and villages adjacent to those where such facilities are or are expected to be established, and prefectures which include the surrounding areas of those facilities. The limits of subsidies are stipulated in the lists attached. The terms of delivery vary according to the kinds of atomic power generating facilities and related facilities. Prefectures or cities, towns and villages which intend to apply for the delivery of subsidies shall file specified applications attached with the explanation of subsidy business outlines to the director of the ministry or agency concerned. Decision and conditions of delivery, reports on the situations and results of business and other concerned matters are defined, respectively. (Okada, K.)

  18. On PR group classes and PR algebra membership

    International Nuclear Information System (INIS)

    Lebedenko, V.M.

    1978-01-01

    The necessary and sufficient conditions are found for the membership of Lee algebras to PR algebra class, to algebras with commutation relations of [Hsub(i), Hsub(j)]=rsub(ij)Hsub(i) (i< j) type. Due to this, a criterion is obtained for the membership of the Lee froups to PR group classes, connected and simply connected Lee groups, which Lee algebras are PR algebras

  19. The rule on granting subsidies for public relations

    International Nuclear Information System (INIS)

    1979-01-01

    The rule is defined under the law concerning subsidies and the provisions of the order for execution of the law. Basic terms are explained, such as: nuclear power generating facilities; related facilities of nuclear power generation; nuclear power generating facilities, etc.; and place of enterprise. Subsidies are granted by the head of the authorities concerned (the Director General of Science and Technology Agency or the Minister of International Trade and Industry) to popularize knowledge of nuclear power generation to inhabitants in surrounding areas of the facilities, or to support expenses of the preparation of arrangement programs, etc. Subsidies for public relations are delivered to those prefectures where nuclear power generating facilities, etc. are or are expected to be established, and subsidies for arrangement programs to those where the surrounding areas are included. Limits of the subsidies to a prefecture range from 6 million yen to 18 million yen for each fiscal year according to specified terms of the facilities concerned. Limits of subsidies for arrangement programs to place of enterprise extend from 500,000 yen to 1 million yen. Prefectures shall file an application for subsidies to the head of the authorities concerned with gists of business according to the forms attached. Receiving the application, the head shall examine it and notify to the applicant the decision of delivery and its conditions without delay in writing, when such settlement is made. Terms and conditions of delivery, payment of subsidies and others are stipulated respectively. (Okada, K.)

  20. Fra New Public Management til New Public Governance

    DEFF Research Database (Denmark)

    Jensen, Julie Borup; Krogstrup, Hanne Kathrine

    2017-01-01

    Konturerne i New Public Governance ikke er skarpt optegnede og dets gennemslag i praksis er uforudsigelig. I dette kapitel sættes New Public Governance i relation til New Public Management og kravet om evidensbasering af offentlige ydelser. Samskabelse præsenteres som nyt centralt begreb....

  1. A case of proteinase 3 anti-neutrophil cytoplasmic antibody (PR3-ANCA positive/IgG4-related lung disease

    Directory of Open Access Journals (Sweden)

    Hirokazu Touge

    2017-01-01

    Full Text Available IgG4-related lung disease (IgG4-RLD is a rare and chronic progressive autoimmune disease. We report a case of IgG4-related inflammatory pseudo-tumor of the lung that was seropositive for proteinase 3 anti-neutrophil cytoplasmic antibody (PR3-ANCA. A 61-year-old male had a mass lesion in the right lower lung field in chest X-ray. Transbronchial lung biopsy resulted in a pathological diagnosis of IgG4-RLD. The condition was improved by hormonal therapy.

  2. Znalost marketingových a PR aktivit společnosti Nike

    OpenAIRE

    Kubicová, Zuzana

    2012-01-01

    This Bachelor's thesis describes the history and components of Public Relations. The aim of the thesis is the analysis of PR activities, which support the running race We Run Prague organised by Nike, Inc. By two questionnaires I will find out the level of public awareness of the race and company's PR activities and further I will examine the influence of building customer relationship and the loyalty to brand.

  3. Emotion management strategies in PR firms: senior level perspectives of professional relationships (working paper)

    OpenAIRE

    Yeomans, L

    2016-01-01

    Much of the PR literature tends to focus on engagement in building relationships between organisations and publics or stakeholders. However, less is known about everyday interpersonal engagement, especially in regard to the professional context of the PR consulting firm (Sissons, 2015). This paper asks what it means to engage with clients and journalists, from the perspectives of managing directors and owners of London-based public relations agencies. What are the “feeling rules” (Hochschild,...

  4. Public Knowledge about Hepatitis B-Related Issues in Korea

    Directory of Open Access Journals (Sweden)

    C Chrusch

    1996-01-01

    Full Text Available Hepatitis B infection is endemic in many parts of the world, including Korea. Basic knowledge of the hepatitis B virus by the public is a prerequisite for the development of a successful vaccination program. A survey was conducted in rural Korea to examine public knowledge of hepatitis B etiology, symptoms, transmission, risk factors and prevention. It was found that knowledge independently correlated with education and female sex, but that overall knowledge of hepatitis B was poor. The preferred information sources in order of preference were physicians, television and public health nurses. This information may be useful in designing public health education and vaccination programs in developing populations.

  5. The 19th Annual Congress of European Public Relations Education and Research Association (EUPRERA 2017)

    NARCIS (Netherlands)

    Kviatek, Beata

    2017-01-01

    The European Public Relations Education and Research Association (EUPRERA) is an independent organization that aims at stimulating and promoting innovative knowledge and practices of strategic communication, organizational communication and Public Relations across Europe. Founded in 1959 and

  6. Models of Public Relations in Bulgaria and Job Satisfaction among Its Practitioners.

    Science.gov (United States)

    Karadjov, Christopher; Kim, Yungwook; Karavasilev, Lyudmil

    2000-01-01

    Explores public relations practices and job satisfaction among Bulgarian public relations practitioners. Finds Bulgarian practitioners need a supervisory organization to lead them to a pervasive and strong ethical standard. (NH)

  7. Strategy of public relations in the system of management of organization

    OpenAIRE

    Tereschenko, D.

    2010-01-01

    The question of links of the strategic planning of public relations and a system approach to management of organization activity have been researched. The maintenance of stages of strategic plan of public relations in the organization's management system is opened.

  8. Marketing Your Library Program--More than a PR Campaign.

    Science.gov (United States)

    Brown, Gerald R.

    In this workshop, the concept of marketing was applied to school library media programs by examining the relationship between library media programs, the marketing plan, public relations (PR), and promotion. Reachable goals, targeting the audience, advertising, and motivation and commitment of the staff were also considered, and successful…

  9. How European PR practitioners handle digital and social media

    NARCIS (Netherlands)

    Verhoeven, P.; Tench, R.; Zerfass, A.; Moreno, A.; Verčič, D.

    2012-01-01

    The European Communication Monitor (ECM) 2010 showed that digital communication and social media have grown in importance in the media mix of European organizations. Both new media types are positively correlated to the perceived impact of public relations (PR) in the organization. Specifically

  10. Propaganda de medicamentos para grande público: parâmetros conceituais de uma prática produtora de risco Drug advertising to the general public: conceptual parameters of a risk producer practice

    Directory of Open Access Journals (Sweden)

    Álvaro César Nascimento

    2010-11-01

    Full Text Available Este artigo analisa alguns conceitos relativos a marketing, propaganda, medicamento, regulação e manipulação, discutindo parâmetros éticos e de vigilância sanitária relativos à prática da propaganda de medicamentos para o grande público. O foco deste trabalho é a análise das contradições, desde o ponto de vista conceitual, da prática da propaganda farmacêutica como instrumento de elevação das vendas e conquista de mercados versus a política de uso racional de medicamentos. Estudos acadêmicos e a monitoração da propaganda farmacêutica realizada pela Agência Nacional de Vigilância Sanitária demonstram que os conteúdos das peças publicitárias de medicamentos direcionadas ao grande público superestimam as qualidades do produto, enaltecem quase exclusivamente seus benefícios, colocando-os em uma posição central no processo terapêutico; e omitem os riscos inerentes à sua utilização e exageram suas qualidades, às vezes duvidosas. Mais que se debruçar sobre propostas reguladoras que objetivariam criar constrangimentos a esta prática, este artigo discute a impossibilidade, considerando-se os interesses da saúde pública, da convivência de interesses tão díspares quanto os do marketing - que busca sempre expandir mercados - e das políticas de uso correto, racional e seguro de medicamentos.This article analyzes some concepts relating to marketing, advertising, medications, regulation and manipulation. It discusses ethical and health surveillance parameters of drugs advertising for the general public. The focus of this work is the analysis of contradictions from a conceptual point of view between the practice of pharmaceutical advertising as a tool for the increase of sales and the conquest of markets versus the policy of rational use of medicines. Academic studies and monitoring of drugs advertising conducted by the National Health Surveillance Agency show that the contents of the advertising pieces oriented

  11. Issues related to public perception of radioactive waste management options

    International Nuclear Information System (INIS)

    Taylor, D.M.

    2007-01-01

    Public perceptions about radioactive waste are generally rather or even strongly negative. They are also very poorly informed. This is rather unfortunate as it is these perceptions that appear to greatly influence the Public views on nuclear energy in general. This, in turn, has had an influence on political decisions. On the other hand, in a very clear majority of the Member States of the European Union, the Public have already indicated that they would be ready to accept the important role of nuclear in their future energy mix as long as all the radioactive wastes can be safely managed. However perceptions about nuclear energy and radioactive waste should be seen in the context of the Public wider perceptions on energy and, in particular, the role in the future of different sources. It may be wrong for political decisions on nuclear energy in the future to rely to heavily on the Public perceptions. (author)

  12. Portraying a Positive Image: A Guide to Effective Public Relations for Educational Office Personnel.

    Science.gov (United States)

    Pennsylvania School Boards Association, New Cumberland.

    Suggestions for improving communication and public relations are offered in this guidebook for school office personnel. Because of the high visibility and accessibility of their positions, such staff serve important public relations functions for the school. Chapter 1 examines the public relations role of school office personnel, and chapter 2…

  13. Toward More Emphasis in International Public Relations Research and Education: A USA Perspective.

    Science.gov (United States)

    Neff, Bonita Dostal

    International public relations continues to be a rare experience in most public relations curriculums, but courses are found in journalism and business. The emphasis, however, is slightly different. Business departments emphasize international economic principles to be supported by public relations, whereas journalism stresses issues management…

  14. U.S. Public Relations from an International Perspective: Curricular Issues and Objectives.

    Science.gov (United States)

    Pratt, Cornelius B.; Ogbondah, Chris W.

    This paper establishes a rationale for international public relations courses in the curricula of university public relations education in the U.S. and outlines the content of such courses. Disagreements between practitioners and educators on a blueprint for public relations education are documented. Developments pointing to a crucial need for…

  15. Public relations ve firmě LUMEN INTERNATIONAL a.s.

    OpenAIRE

    DICHTLOVÁ, Hana

    2012-01-01

    Goal of the thesis was to assess current significance and usage of public relations in LUMEN INTERNATIONAL a.s. company and to create plan of another development. The author analysed development and current situation of public relations in LUMEN holding. There are a few suggestions in this thesis how to improve public relations in whole LUMEN holding.

  16. Australian Public Relations: Status at the Turn of the 21st Century.

    Science.gov (United States)

    Singh, Raveena; Smyth, Rosaleen

    2000-01-01

    Notes how over the last two decades the Public Relations Institute of Australia together with its strategic alliances have made many changes, structurally, strategically, and academically towards the professional growth of public relations. Discusses the views of the Public Relations Institute of Australia and offers a snapshot of two surveys on…

  17. The Role of Public Relations as A Management Function in Higher Education

    Directory of Open Access Journals (Sweden)

    Anggreni Putri

    2018-01-01

    Full Text Available Nowadays, public relations in higher education institution become an integral part of the management team. It must contribute to achieve organizational goals and demonstrate an organizational accountability identified by measurable result. Placement public relations at certain positions in management has consequences in the process of implementation of the public relations function. It happened because the management, workflow and hierarchy greatly affects work patterns as well as patterns of decision making in carrying out communication tasks performed by public relations.The goal of research to find out the role and position in public relations in management education institution (university in achieving its objectives. After identification of roles and positions performance public relations firm, the study aims to evaluate the performance of public relations as part of management.This study used a qualitative descriptive research method with the study subjects were Mahendradatta University Public Relations and internal stakeholders. Data drawn from interviews with the help of the interview guide and then processed into information that can answer the research objectives.The result of the research shows that not all public relations officers in Mahendradatta University, do their role as real public relations officers. They also do not have the same understanding about the role of a public relations officer will just place public relations in same position as marketing.

  18. Public Relations: The Route to Success and Influence. Public Relations for Your Library: A Tool for Effective Communications; Tooting Your Own Horn: Web-Based Public Relations for the School Media Specialist; Bookmarks as a Teaching Tool; Customers and Culture: The Who and What of Library Public Relations Efforts; Strategies for Successful Job Transition.

    Science.gov (United States)

    Lyon, Linda; Silverstein, Roberta; Fisher, Julieta Dias; Hill, Ann; Hegel, Claudette; Miller, Donna; Moyer, Mary

    2002-01-01

    This special section includes five articles that discuss public relations strategies for school librarians. Highlights include effective communication, including measuring and evaluating the success of public relations efforts; Web-based public relations; giving bookmarks to students; customers and cultural contexts; and successful job…

  19. Is Public Relations Research Providing the Unified Body of Knowledge Necessary for Professional Status?

    Science.gov (United States)

    Gaudino, James L.; Steele, Michael E.

    To investigate whether researchers are developing empirically-based public relations research efforts, and whether such efforts could be considered useful to public relations practitioners, a study conducted a content analysis of all articles published in "Public Relations Review" from 1977 through 1987. Articles (196 were coded in all)…

  20. Using "The West Wing" for Problem-Based Learning in Public Relations Courses

    Science.gov (United States)

    Smudde, Peter M.; Luecke, John R.

    2005-01-01

    Integrating "The West Wing" in public relations courses can effectively dramatize the concrete and abstract dimensions of public relations. In turn, students see public relations in action (albeit fictionally so) and learn much about it through structured lessons. From individual writing assignments about situations in "The West Wing," to the…

  1. 48 CFR 231.205-1 - Public relations and advertising costs.

    Science.gov (United States)

    2010-10-01

    ... 48 Federal Acquisition Regulations System 3 2010-10-01 2010-10-01 false Public relations and... PROCEDURES Contracts With Commercial Organizations 231.205-1 Public relations and advertising costs. (e) See... public relations and advertising costs also include monies paid to the Government associated with the...

  2. School Principals' Opinions about Public Relations Practices on Schools

    Science.gov (United States)

    Çoruk, Adil

    2018-01-01

    Schools are at the forefront of the institutions that need to be in close relations with the social environment. In this regard, practices of the public relations are prominent. This obligation is also responsibility of the school principals, as there are no public relations units in public schools. The purpose of this research is to reveal the…

  3. More than Just a Lack of Uniformity: Exploring the Evolution of Public Relations Master's Programs

    Science.gov (United States)

    Briones, Rowena L.; Shen, Hongmei; Parrish, Candace; Toth, Elizabeth L.; Russell, Maria

    2017-01-01

    Public relations is well known for its adaptability through continual change, and as a result, public relations master's programs have been re-conceptualized to remain rigorous and competitive. To further assess both the state and changes of these programs, 20 in-depth interviews were conducted with administrators of public relations master's…

  4. At the Fundraising Core: Strategic Public Relations in Fundraising Practice. CASE White Paper

    Science.gov (United States)

    Satchwell, Carol M.

    2010-01-01

    This white paper reports on a study exploring the views of chief fundraising executives at private colleges and universities about the relationship between public relations and fundraising. The research focused on how fundraising executives define public relations and use public relations tactics and strategies within their institutions'…

  5. Missing Citations, Bulking Biographies, and Unethical Collaboration: Types of Cheating among Public Relations Majors

    Science.gov (United States)

    Auger, Giselle A.

    2013-01-01

    Students cheat. For the field of public relations, which continually struggles for credibility, the issue of student cheating should be paramount, as the unethical students of today become tomorrow's practitioners. Through a survey of 170 public relations majors, this study examined the importance students place on the Public Relations Society of…

  6. Relative habitat use by the red fox (Vulpes vulpes) in Köprülü Canyon National Park, Southern Anatolia

    OpenAIRE

    Soyumert, Anil; Gürkan, Behzat

    2013-01-01

    Large carnivore mammals are one of the indicators for healthy ecosystems. Therefore, it is important to gather scientific data about carnivores for comprehensive conservation plans. Red fox is one of the carnivore species with widest distribution in Anatolia. In the present study habitat use of red fox was investigated to contribute to reduce the insufficiency of knowledge about carnivores in Turkey. Scent-station method was used to reveal relative habitat use of red fox in Köprülü Canyon Nat...

  7. Professionalism in Public Relations Pedagogy: A Comparative Analysis of Public Relations Curricula among the United States, the United Kingdom, and South Korea

    Science.gov (United States)

    Chung, Wonjun; Choi, Jinbong

    2012-01-01

    Based on a concept of professionalism, this study analyzed and compared current public relations curricula of higher education among the United States, the United Kingdom, and South Korea. In terms of three educational orientations, results indicated that public relations education in the United States is the most balanced among theoretical,…

  8. The Necessity of Public Relations for Sustainable Mining Activities

    Science.gov (United States)

    Lee, Hyunbock; Ji, Sangwoo

    2015-04-01

    other hand, in the survey to determine what the greatest difficulties of the current mining activities, 54% of mining companies chose environmental regulations, 26% of mining companies chose conflicts between mine area residents and mining companies. Environmental regulations are may defined as the greatest difficulty of current mining activities. But most of environmental regulation's problems are caused by frictions with residents, because all of South Korean mines are very close to villages. So, the biggest difficulty of mining activities can be defined conflicts between residents and mining companies. Moreover, general people in South Korea including some mining engineers recognize the mining industry as a declined and pollution industry. Without clear understanding of mining activities, any mine developments and policies related to mining activities cannot be made by rational discussions. And, if their recognition is not formed in a rational way, it will be turned to extreme fear or blind hatred. Therefore, to understand mining activities correctly, the effective public relations strategy is necessary such as corporate advertisements or public advertisements.

  9. Occupations, perceived stress, and stress-related disorders among women and men in the public sector in Sweden.

    Science.gov (United States)

    Håkansson, Carita; Ahlborg, Gunnar

    2017-01-01

    Stress-related disorders are a public health problem and represent a significant burden to individuals and society. It is, therefore, of importance to regard stress in a wider context and identify risk factors not only at work but in all occupations in everyday life, to prevent ill health. The aim of this study was to examine potential associations between everyday occupations, perceived stress, and stress-related disorders as well as potential gender differences. A survey was mailed to a random selection of 3481 employees in the public sector in Western Sweden. Cox regressions with constant time at risk were used, in order to calculate prevalence ratios (PR) and their 95% confidence intervals (CI). The results showed a clear association between reporting imbalance between different everyday occupations and both perceived stress and stress-related disorders among men and women. Imbalance between different everyday occupations seems to be an important risk factor for perceived stress and stress-related disorder among both women and men. To enable people to achieve balance between different everyday occupations may be a useful way to prevent stress, stress-related disorders, and sick leave, and to promote better health and well-being.

  10. The synergy between mass-media and public management: a positive perspective for the Departments of Communication and Public Relations

    OpenAIRE

    Prodan (Mocanu) Ana-Maria

    2012-01-01

    The aim of this article is to emphasize the major role the departments of communication and public relations detains in the synergy process between mass-media and public institutions, starting from a series of short-circuits which have occurred in Romanian public sector and led to the misunderstanding of messages, due to an unprofessional communication. Synergy, on its basic meaning, represents a simultaneous action oriented in the same direction, which involves several agents who have the sa...

  11. Relative recoilless F-factors in REFeO{sub 3} (RE = rare-earth La, Pr, Nd and Sm) orthoferrites synthesized by self-combustion method

    Energy Technology Data Exchange (ETDEWEB)

    Morales, L.A; Sierra-Gallego, G. [Departamento de Materiales y Minerales, Facultad de Minas, Universidad Nacional de Colombia, Calle 75 # 79A-51, Bloque M17, Medellín (Colombia); Barrero, C.A. [Grupo de Estado Sólido, Instituto de Física, Universidad de Antioquia, Calle 70 No. 52-21, A.A. 1226, Medellín (Colombia); Arnache, O., E-mail: oscar.arnache@udea.edu.co [Grupo de Estado Sólido, Instituto de Física, Universidad de Antioquia, Calle 70 No. 52-21, A.A. 1226, Medellín (Colombia)

    2016-09-15

    Highlights: • Rare-earth orthoferrites were successfully synthesized by the self-combustion method. • The relative recoilless F-factors for REFeO{sub 3} with respect to α-Fe were calculated. • Magnetic hyperfine fields, cell volumes and Fe−O−Fe bond angles are correlated. - Abstract: In this work, rare-earth orthoferrites polycrystalline compounds REFeO{sub 3} (REFO) with RE = rare-earth La, Pr, Nd and Sm were synthesized by the self-combustion method. A direct correlation between the magnitude of the magnetic hyperfine field and the Fe−O{sub 1}−Fe bond angles was observed. From transmission Mössbauer spectra recorded at room-temperature, relative recoilless F-factors for these REFO compounds were estimated. The method applied to perform this calculation was based on the determination of two subspectral areas present in a mixture of known amounts of the compound under study and a standard sample (α-Fe). For that purpose spectra were thickness-corrected and fitted using lorentzian lines. The so obtained factors were F-{sub REFeO3} (RE = rare-earth La, Pr, Nd and Sm): 1.30 ± 0.02, 1.08 ± 0.04, 1.15 ± 0.05, 1.18 ± 0.08 respectively. The absolute recoilless factors obtained by this method had an average relative error around 11% in comparison with the values predicted by the Debye model.

  12. Mudanças de Práticas de Contabilidade Gerencial Identificadas nos Relatórios da Administração de Empresas Familiares

    Directory of Open Access Journals (Sweden)

    Jefferson Fernando Grande

    2011-12-01

    Full Text Available O estudo objetiva verificar se as mudanças nas práticas de contabilidade gerencial podem ser identificadas no Relatório da Administração de empresas familiares por meio da aplicação da Análise de Discurso Crítica. A metodologia da pesquisa caracteriza-se como exploratória, com abordagem predominantemente qualitativa, utilizando-se da Análise de Discurso Crítica. A pesquisa foi realizada nos relatórios da administração de 1998 a 2007 de nove empresas de capital aberto identificadas na lista das 500 maiores empresas do Brasil da Revista Exame – Melhores e Maiores de 2007, ano base 2006. Os resultados da pesquisa mostram que na análise representacional do discurso, considerando o significado das palavras, os quatro estágios da contabilidade gerencial descritos pelo IMAP 1 (IFAC, 1998 foram identificados nos RA das empresas. No entanto, no estudo das práticas de contabilidade gerencial adotadas nas empresas familiares pesquisadas não foi constatada relação dessas com o processo de permanência ou mudança das gerações familiares na gestão. Como conclusão tem-se que, fundamentado na Análise do Discurso Crítica, por meio do significado representacional, com base no significado das palavras, mudanças foram identificadas nas práticas de contabilidade gerencial das empresas pesquisadas. Porém, não há garantia que o RA representa efetivamente o discurso da administração e a análise subjetiva pode revelar imprecisões.

  13. Investigation on public knowledge, attitude and practices related to ...

    African Journals Online (AJOL)

    study are to assess the knowledge, attitude and practices towards pet husbandry, ... pet-owning households, with concerted efforts by veterinary, human and public health profes- ... Those benefits include companionship, physical activity, pro-.

  14. Public Knowledge, Perceptions and Practices in Relation to ...

    African Journals Online (AJOL)

    lymphatic filariasis and schistosomiasis with people contacting dirty-water or through sexual intercourse. Occasional ... to treat these diseases was reported to be a common practice. ...... Primary Publications and Grey Literature. Rwanda J.

  15. The Nature of Conflict in Firm-Client Relations: A Content Analysis of "Public Relations Journal," 1980-89.

    Science.gov (United States)

    Bourland, Pamela G.

    1993-01-01

    Finds that key issues recurring in articles regarding public relations firm-client relations were concerns over knowing each other's businesses, contributing to a consistent communication flow, finances, and "chemistry." Finds that conflict issues for public relations firms parallel those for advertising firms as reported in the advertising agency…

  16. Agency relations and managed performance in public universities in Uganda

    Directory of Open Access Journals (Sweden)

    James R.K. Kagaari

    2013-01-01

    Full Text Available Orientation: This article focused on the need for improved employer-employee relationships in order for public universities in Uganda to achieve their intended objectives.Research purpose: The purpose of this article was to review the need for appropriate employer-employee relationships that will ensure quality services and service delivery in public universities in Uganda.Motivation for the study: The researchers set out to examine why managers of public universities in Uganda were continuously paying less attention to the needs of the employees.Research design, approach and method: A descriptive research design was employed and 12 respondents, purposively selected from 4 public universities, were interviewed. Data were recorded, transcribed and analysed using Nvivo software. This article is based on the perspective of agency theory, and discussed the contractual relationship between management and employees. The agency theory was deemed necessary because of its contribution to organisational literature.Main findings: There is a need to create and nurture a collegial working climate that promotes quality interactions through information sharing. This results in creating and retaining motivated and committed employees, and also helps to overcome the paradox of balancing the high demand for university education whilst offering quality services.Practical/managerial implications: Managers have to continuously monitor and accommodate employee needs and demands.Contribution/value-add: The potential value of the paper is its function as a guide for public universities to have visionary managers that will introduce new approaches to managing public universities in a competitive global environment.

  17. Healthy public relations: the FDA's 1930s legislative campaign.

    Science.gov (United States)

    Kay, G

    2001-01-01

    In this article, I argue that the Food and Drug Administration (FDA) is an oft-overlooked government agency that acts to preserve and secure the public's health. From its early years as an agency charged with enforcement of the 1906 Pure Food and Drugs Act, the FDA not only protected the public's health but also made the public aware of its mission, using methods as diverse as displays at county fairs and at the 1933 Chicago World's Fair, radio programming, and active correspondence. The agency encouraged the public to protect itself, particularly in those arenas in which the FDA had no regulatory authority. In addition, it may have overstepped its boundaries when it actively solicited public support for a bill submitted to Congress in the early 1930s. In the dark days of the Great Depression, the FDA contended not only with limited resources and its own feelings of inadequacy in terms of what could and could not be done to protect the populace, but also with "guinea pig" books that horrified and angered many readers. By 1938, when the agency prevailed and the revisions to the 1906 Act passed Congress and were signed into law by President Franklin D. Roosevelt, the FDA had done all that a responsible public health agency should do, and more.

  18. Legal regulation of public relations related to the use of the Internet

    Directory of Open Access Journals (Sweden)

    О. Ю. Битяк

    2015-05-01

    Full Text Available Problem setting. Using Internet technologies is essential to the functioning of public institutions and the economy, public policy in conditions of world globalization. Continues to be problematic issue of protecting the rights and interests of individuals and businesses in the Internet. The issue of legal regulation of social relations associated with the use interenet technology is also controversial in terms of academics conceptually – appropriate or not regulation of such relationship, what is the relationship that their essence and that their contents. Recent research and publications analysis. Known for lawyers is to look at the relationship as a product of interaction between people and all kinds and forms relationships arising and function in society is public, aimed at meeting the needs and interests of individuals or their associations. However, the relationship between certain subjects arise and only in such circumstances may use legal mechanisms for the settlement of constitutional, civil, administrative, economic, legal and other relations. In all cases of this relationship is at least two parties, the two entities for the right (law does not matter in which organizational and legal state, they are relative to each other. It is important that they enter into relationships with each other, and these relations can settle right. Participants Internet relationship certainly serve certain organizations and individuals, but they are not identified as personalities. Each participant may make Internet network any information, preferably only that it did not cause harm to others. Unfortunately this is not always the case. On the Internet you can find data relating to individuals, the way is not always true, but set them Distributor virtually impossible. In the Internet greatly increased the number of entities that use of the Internet in various fields - social, economic, political, cultural, religious, gender, etc. In this regard, we can

  19. French post office on the Prévessin Site

    CERN Multimedia

    DG Unit

    2009-01-01

    At CERN’s request, the French postal service has reviewed the opening hours that have been in effect since 4 May of this year. As from 20 July, the new public opening hours for the post office on the Prévessin site will be 9:30 a.m. to 1:00 p.m., Monday to Friday. The opening hours will be reviewed again in the autumn. For further information, please contact the Prévessin site post office on 77071. Relations with the Host States Service Tel.: 72848 mailto:relations.secretariat@cern.ch

  20. Leaf-specific pathogenesis-related 10 homolog, PgPR-10.3, shows in silico binding affinity with several biologically important molecules

    Directory of Open Access Journals (Sweden)

    Jin Haeng Han

    2015-10-01

    Conclusion: Although ginseng PR-10.3 gene is expressed in all organs of 3-wk-old plantlets, its expression is restricted to leaves in mature 2-yr-old ginseng plants. The putative binding property of PgPR-10.3 with Re is intriguing. Further verification of binding affinity with other biologically important molecules in the large hydrophobic cavity of PgPR-10.3 may provide an insight into the biological features of PR-10 proteins.

  1. A bibliography of IRIS-related publications, 2000-2011

    Science.gov (United States)

    Muco, B.

    2012-12-01

    Citations and acknowledgements in scientific journals can be an indicator of the role an organization has on the research of that field. Since its formation and incorporation in May 1984, the IRIS Consortium (Incorporated Research Institutions for Seismology) is mentioned more and more as a valuable source of data, instruments and programs in the literature of earth sciences. As a large organization with more than 100 member domestic institutes and about 40 international affiliates, obviously IRIS has a direct impact on the earth sciences through all its programs, projects, workshops, symposia, and news¬letters and as a lively forum for exchanging ideas. In order to maintain support from National Science Foundation (NSF) and the research community, it is important to document the continued use of IRIS facilities in basic research programs. IRIS maintains a database of articles that are based on the use of IRIS facilities or which reference use of IRIS data and resources. Articles in this database have been either been provided to IRIS by the authors or selected through an annual search of a number of prominent journals. A text version of the full bibliographic database is available on the IRIS website and a version in EndNote format is also provided. To provide a more complete bibliography and a consistent evaluation of temporal tends in publications, a special annual search began in 2000 which focused on a subset of key seismology and Earth science journals: Bulletin of Seismological Society of America, Journal of Geophysical Research, Seismological Research Letters, Geophysical Research Letters, Earth and Planetary Science Letters, Physics of the Earth and Planetary Interiors, Tectonophysics, Geophysical Journal International, Nature, Science, Geology and EOS. Using different search engines as Scirus, ScienceDirect, GeoRef, OCLC First Search, EASI Search, NASA Abstract Service etc. for online journals and publishers' databases, we searched for key words (IRIS

  2. Agency relations and managed performance in public universities in Uganda

    Directory of Open Access Journals (Sweden)

    James R.K. Kagaari

    2013-01-01

    Research purpose: The purpose of this article was to review the need for appropriate employer-employee relationships that will ensure quality services and service delivery in public universities in Uganda. Motivation for the study: The researchers set out to examine why managers of public universities in Uganda were continuously paying less attention to the needs of the employees. Research design, approach and method: A descriptive research design was employed and 12 respondents, purposively selected from 4 public universities, were interviewed. Data were recorded, transcribed and analysed using Nvivo software. This article is based on the perspective of agency theory, and discussed the contractual relationship between management and employees. The agency theory was deemed necessary because of its contribution to organisational literature. Main findings: There is a need to create and nurture a collegial working climate that promotes quality interactions through information sharing. This results in creating and retaining motivated and committed employees, and also helps to overcome the paradox of balancing the high demand for university education whilst offering quality services. Practical/managerial implications: Managers have to continuously monitor and accommodate employee needs and demands. Contribution/value-add: The potential value of the paper is its function as a guide for public universities to have visionary managers that will introduce new approaches to managing public universities in a competitive global environment.

  3. Customer Relations Management sebagai Salah Satu Upaya Public Relations Perusahaan Jasa Perbankan Menciptakan Good Image

    Directory of Open Access Journals (Sweden)

    Prima Ayu Rizqi Mahanani

    2017-01-01

    Full Text Available This article deals with marketing trends in the 21st century is shifting from a transactional approach to the relational approach with focus on the fulfillment of needs, satisfaction, and pleasure affect business banking customers are very dependent on the customer. Map business services banking services fickle demands creativity public relations in providing the best service to its customers get a good image. Service concept using the service paradigm leading to cultivate the power of the customer based on the customer satisfaction-oriented, widely used by business banking services at this time. Paradigms that focus on how to provide services to the customer so that the customer was satisfied, beyond what can be given to something that is important and not to be underestimated. Skills to understand and fulfill customer expectations should be every company’s business philosophy of banking services and customer relationship management is a strategy

  4. The pathogenesis-related protein PR-4b from Theobroma cacao presents RNase activity, Ca2+ and Mg2+ dependent-DNase activity and antifungal action on Moniliophthora perniciosa

    Science.gov (United States)

    2014-01-01

    Background The production and accumulation of pathogenesis-related proteins (PR proteins) in plants in response to biotic or abiotic stresses is well known and is considered as a crucial mechanism for plant defense. A pathogenesis-related protein 4 cDNA was identified from a cacao-Moniliophthora perniciosa interaction cDNA library and named TcPR-4b. Results TcPR-4b presents a Barwin domain with six conserved cysteine residues, but lacks the chitin-binding site. Molecular modeling of TcPR-4b confirmed the importance of the cysteine residues to maintain the protein structure, and of several conserved amino acids for the catalytic activity. In the cacao genome, TcPR-4b belonged to a small multigene family organized mainly on chromosome 5. TcPR-4b RT-qPCR analysis in resistant and susceptible cacao plants infected by M. perniciosa showed an increase of expression at 48 hours after infection (hai) in both cacao genotypes. After the initial stage (24-72 hai), the TcPR-4b expression was observed at all times in the resistant genotypes, while in the susceptible one the expression was concentrated at the final stages of infection (45-90 days after infection). The recombinant TcPR-4b protein showed RNase, and bivalent ions dependent-DNase activity, but no chitinase activity. Moreover, TcPR-4b presented antifungal action against M. perniciosa, and the reduction of M. perniciosa survival was related to ROS production in fungal hyphae. Conclusion To our knowledge, this is the first report of a PR-4 showing simultaneously RNase, DNase and antifungal properties, but no chitinase activity. Moreover, we showed that the antifungal activity of TcPR-4b is directly related to RNase function. In cacao, TcPR-4b nuclease activities may be related to the establishment and maintenance of resistance, and to the PCD mechanism, in resistant and susceptible cacao genotypes, respectively. PMID:24920373

  5. Ethical practice of social media in public relations

    CERN Document Server

    DiStaso, Marcia W

    2014-01-01

    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations.Through an examination of a broad range of ethics concepts includi

  6. Research into the evaluation of PR activities in companies from Serbia

    Directory of Open Access Journals (Sweden)

    Milan Nikolic

    2016-04-01

    Full Text Available This paper presents the results of a research into the volume, type and quality of the evaluation of public relations activities in companies in Serbia. The survey was conducted via a web survey. The responses were collected from 50 PR service managers from 50 companies in Serbia. The results are presented through descriptive statistics and correlation analysis where some of the observed sizes of the connection were analyzed. The main conclusions can be summarized as follows: PR functions are often not assigned sufficient importance in companies in Serbia; the evaluation of PR activity is slightly neglected compared to other PR activities; intensive and continuous evaluation of the performances of PR activities increases the likelihood of the complete PR function of the company being successful; companies that are not so successful use evaluation less than successful companies; the evaluation of PR activities is mostly done through a method for measuring quantity; the main problems in the evaluation of PR activities are lack of time and money. The evaluation of PR activities in companies in Serbia can be improved through a greater understanding on the part of top managers, and also by hiring additional PR practitioners.

  7. Public Relations as "Practice": Applying the Theory of Alasdair MacIntyre.

    Science.gov (United States)

    Leeper, Roy V.; Leeper, Kathie A.

    2001-01-01

    Considers how public relation's search for a unifying theory may be fulfilled through application of Alasdair MacIntyre's concept of a "practice," a very specific and value-laden concept. Explores what it would mean to be a public relations practice in MacIntyre's concept of the term and argues that such an approach to public relations…

  8. Building Strong Bonds with Program Sponsors--Public Relations Ideas To Make It Happen.

    Science.gov (United States)

    Stephens, Karen

    2003-01-01

    Lists public relations strategies for child care center directors seeking to cultivate relationships with their program sponsors. Suggests ways to identify a public relations message, make the sponsor part of the child care family, become part of the sponsor's family, give public recognition, and share the children's accomplishments. (JPB)

  9. Public Relations Opportunities for Schools Utilizing Innovations in Virtual Communities

    Science.gov (United States)

    O'Reilly, Frances L.; Matt, John J.

    2013-01-01

    With the dawn of the Information Age, schools, along with other organizations, must take note of the varied ways individuals and groups in society are communicating. Today, with the many forms of communication, most information is made public in real time. In a qualitative national study in the United States, respondents identified positive and…

  10. 76 FR 40937 - Public Availability of National Labor Relations Board's FY 2010 Service Contract Inventory

    Science.gov (United States)

    2011-07-12

    ... NATIONAL LABOR RELATIONS BOARD Public Availability of National Labor Relations Board's FY 2010 Service Contract Inventory AGENCY: National Labor Relations Board. ACTION: Notice of public availability... Consolidated Appropriations Act of 2010 (Pub. L. 111-117), the National Labor Relations Board (NLRB) is...

  11. 77 FR 1689 - Public Availability of Federal Labor Relations Authority FY 2011 Service Contract Inventory

    Science.gov (United States)

    2012-01-11

    ... FEDERAL LABOR RELATIONS AUTHORITY Public Availability of Federal Labor Relations Authority FY 2011 Service Contract Inventory AGENCY: Federal Labor Relations Authority. ACTION: Notice of Public... the Consolidated Appropriations Act of 2010 (Pub. L. 111-117), the Federal Labor Relations Authority...

  12. 76 FR 26296 - Public Availability of Federal Labor Relations Authority FY 2010 Service Contract Inventory

    Science.gov (United States)

    2011-05-06

    ... FEDERAL LABOR RELATIONS AUTHORITY Public Availability of Federal Labor Relations Authority FY 2010 Service Contract Inventory AGENCY: Federal Labor Relations Authority. ACTION: Notice of Public... the Consolidated Appropriations Act of 2010 (Pub. L. 111-117), the Federal Labor Relations Authority...

  13. 77 FR 5062 - Public Availability of National Labor Relations Board's FY 2011 Service Contract Inventory

    Science.gov (United States)

    2012-02-01

    ... NATIONAL LABOR RELATIONS BOARD Public Availability of National Labor Relations Board's FY 2011 Service Contract Inventory AGENCY: National Labor Relations Board. ACTION: Notice of public availability... Consolidated Appropriations Act of 2010 (Pub. L. 111-117), the National Labor Relations Board (NLRB) is...

  14. Impact of strong selection for the PrP major gene on genetic variability of four French sheep breeds (Open Access publication

    Directory of Open Access Journals (Sweden)

    Pantano Thais

    2008-11-01

    Full Text Available Abstract Effective selection on the PrP gene has been implemented since October 2001 in all French sheep breeds. After four years, the ARR "resistant" allele frequency increased by about 35% in young males. The aim of this study was to evaluate the impact of this strong selection on genetic variability. It is focussed on four French sheep breeds and based on the comparison of two groups of 94 animals within each breed: the first group of animals was born before the selection began, and the second, 3–4 years later. Genetic variability was assessed using genealogical and molecular data (29 microsatellite markers. The expected loss of genetic variability on the PrP gene was confirmed. Moreover, among the five markers located in the PrP region, only the three closest ones were affected. The evolution of the number of alleles, heterozygote deficiency within population, expected heterozygosity and the Reynolds distances agreed with the criteria from pedigree and pointed out that neutral genetic variability was not much affected. This trend depended on breed, i.e. on their initial states (population size, PrP frequencies and on the selection strategies for improving scrapie resistance while carrying out selection for production traits.

  15. 77 FR 47922 - Publication of General Licenses Related to the Burma Sanctions Program

    Science.gov (United States)

    2012-08-10

    ... DEPARTMENT OF THE TREASURY Office of Foreign Assets Control Publication of General Licenses Related to the Burma Sanctions Program AGENCY: Office of Foreign Assets Control, Treasury. ACTION: Notice, publication of general licenses. [[Page 47923

  16. Social Media, Traditional Media and Marketing Communication of Public Relations:A Study of Banking Industry

    OpenAIRE

    Khajeheian, Datis; Mirahmadi, Fereshteh

    2015-01-01

    Public relations are undertaking more important role in the marketing communication and advertising. The present paper reports a survey conducted in three Iranian banks’ public relations departments to understand how they use different media in their marketing communications and other related functions. A classification of public relations functions including fourteen functions in three categories has taken as research framework and by using a questionnaire, eight media have been asked to ran...

  17. Perceptions on the Effectiveness of Communication between Public Institutions and Journalists through Social Media

    OpenAIRE

    Mihaela Păun

    2009-01-01

    This article presents the challenges and opportunities of social media for public institutions and argues that the designing and implementing government public relations using social media involves more than merely having another communication channel for publics. I will explain the “social media”, the differences between social media and electronic-Public Relations - E-PR, and the communication between public institutions and journalists. The interviews with journalists or with PR specialist...

  18. O Conselho Tutelar e suas Relações com o Poder Executivo Municipal em Ponta Grossa/Pr (The Child Protection Agency and Its relations with the Executive Branch Hall in Ponta Grossa/Pr

    Directory of Open Access Journals (Sweden)

    Claudio Roberto Pinheiro

    2017-10-01

    Full Text Available Resumo: O presente estudo propôs-se a analisar as relações públicas existentes entre Conselho Tutelar (CT e Poder Executivo Municipal sob dois vieses, sendo a contribuição daquele como órgão capaz de diagnosticar deficiências na rede e propor políticas públicas, e a manutenção do CT pelo Executivo Municipal. Do abordado no estudo vislumbra-se o CT como órgão que levanta demandas, realiza diagnóstico de violação de direitos, inclusive pelo poder público, registrando dados em sistema específico (SIPIA e, a partir destes, requisita serviços públicos na área da criança e do adolescente. Ademais do aparato bibliográfico, a pesquisa se embasa na observação participativa do trabalho do Conselho Tutelar. Constatouse que o CT é um agente verificador de falhas no sistema, um grande propositor de políticas públicas, todavia sem os recursos necessários, e que pode auxiliar o gestor público na resolução de problemáticas sob a égide de um agente externoà sua equipe.Palavras-chave: Poder Executivo Municipal. Conselho Tutelar. Gestão Pública.Abstract: The present study aimed to analyze the public relations between the Tutelary Council (CT and the Municipal Executive Branch under two biases, and its contribution as an organ capable of diagnosing deficiencies in the network and proposing public policies, and the maintenance of the TC by the Executive Municipal. From the study, the CT is seen as an organ that raises demands, performs a diagnosis of violation of rights, including by the public power, registering data in a specific system (SIPIA and, from these, requests public services in the area of the child and Adolescent In addition to the bibliographic apparatus, the research is based on the participatory observation of the work of the Guardianship Council. It was found that the CT is a system failure check agent, a great public policy proposer, however without the necessary resources, and that can help the public manager

  19. Aplication`s Aspects Of Public Relations By Nonprofit Organizations. Case Study Albania

    OpenAIRE

    Xhiliola Agaraj(Shehu); Merita Murati; Valbona Gjini

    2011-01-01

    The traditional public relations manager is usually responsible for maintaining and enhancing the reputation of the organization among key publics. While the principal focus of this effort is on support publics, it is quite clearly recognized that an organization's image has important effects on its own employees, its donors and volunteers, and its clients. The aim of paper is to define application`s aspects of public relations media and tools by nonprofit organizations in Albanian reality. A...

  20. Let's get dangerous – A review of current scholarship in public relation history

    OpenAIRE

    Watson, Tom

    2014-01-01

    Public relations history is on a rising plane of research and publication. Borrowing from Soviet Premier Khrushchev’s 1956 comment that “Historians are dangerous and capable of upsetting everything”, the commentary argues that it needs to be more challenging, more critical, and seeking other voices. There is a strengthening debate over public relations’ historiography which needs to extend to all countries and types of public relations practice and theory.

  1. Présentation

    Directory of Open Access Journals (Sweden)

    Stéphane Haber

    2010-08-01

    Full Text Available Les articles réunis dans ce dossier de la revue Astérion portent sur la première génération de la Théorie critique (dont Max Horkheimer, Walter Benjamin, Theodor W. Adorno, Herbert Marcuse et Erich Fromm constituent sans doute les figures principales. Ils se concentrent plus précisément sur les contributions philosophiques qui marquèrent la période ouverte par l’accession de Horkheimer à la direction de l’Institut de recherches sociales (1931 et close par la publication en 1944 de Dialektik...

  2. Public policy for the control of tobacco-related disease.

    Science.gov (United States)

    Bierer, M F; Rigotti, N A

    1992-03-01

    Public policies concerning tobacco shape the environment of the smoker and nonsmoker alike. These policies use diverse means to achieve the common goal of reducing tobacco use and its attendant health consequences. Educational interventions such as warning labels, school curricula, and public service announcements serve to inform the public about the hazards of tobacco smoke. These are countered by the pervasive marketing of tobacco products by the tobacco industry, despite a ban on tobacco advertising on radio and television. Further restrictions on tobacco advertising and promotion have been proposed and await action. Cigarette excise taxes and smoker-nonsmoker insurance premium differentials discourage smoking by making it more costly to purchase cigarettes. Conversely, health insurance reimbursement for smoking cessation programs could reduce the cost of giving up the habit and might encourage cessation. Restricting or banning smoking in public places and workplaces decreases a smoker's opportunities to smoke, further inhibiting this behavior. Reducing the availability of cigarettes to children and adolescents may help to prevent them from starting to smoke. The environment of the smoker is conditioned by this pastiche of influences. Physicians who become involved in tobacco-control issues have the opportunity to alter the environmental influences on their patients. This is likely to be synergistic with physicians' efforts inside the office to encourage individual smokers to quit. As a first step toward advocacy outside the office, physicians can help to create a smoke-free health-care facility in their own institution. Beyond that, advocacy groups or the voluntary health organizations (e.g., American Lung Association) provide avenues for physicians to take a stand on community issues relevant to tobacco control. Physicians who take these steps to alter the environment of smokers beyond the office are likely to magnify the effect of their work with individual

  3. Oshkosh Logistic Management and Public Relations Responsibilities at NASA Langley

    Science.gov (United States)

    Beck, Danielle

    1995-01-01

    The central focus of my study for the summer of 1995 was to provide logistical support to Margaret Hunt, the logistics manager of the OSHKOSH airshow. In this capacity responsibilities included making arrangements for participants from NASA centers and SBIR companies for their stay in Wisconsin, while visiting the airshow, and managing staff for exhibits and the aerospace theater. A secondary purpose was to serve in other public service capacities by writing news releases, fact sheets, announcements, and articles for the Researcher News.

  4. Do Public Relations and Journalism’s Converging Roles Affect How They Perceive Each Other?

    DEFF Research Database (Denmark)

    Valentini, Chiara

    2014-01-01

    Media relations is historically a core activity qualifying public relations from other communication-related professions and is widely practiced in many organizations. Despite the increasing use of digital media to directly communicate with publics, journalists are still key stakeholders...... for organizations. Also communications by organizations have become more and more mediatized and at the same time more and more journalists are switching to a public relations career. Yet, if more journalists are becoming public relations practitioners and more public relations practitioners are adopting...... journalistic working practices, does this change the way these communicators perceive themselves and the other profession? The aim of this study is to provide some insights from a southern, Latin country, Italy, on how Italian public relations practitioners and journalists perceive their and the other...

  5. MANAJEMEN KRISIS PUBLIC RELATIONS (STUDI KASUS TENTANG PERAN PUBLIC RELATIONS BADAN PENGEMBANGAN WILAYAH SURAMADU (BPWS DALAM MENGHADAPI RESISTENSI MASYARAKAT MADURA DI KABUPATEN BANGKALAN TERHADAP KEHADIRAN LEMBAGANYA

    Directory of Open Access Journals (Sweden)

    Roos Yuliastina

    2017-03-01

    Full Text Available ABSTRAKPenelitian ini ingin mengetahui peran public relations dan metode pendekatan public relations BPWS dalam menghadapi resistensi masyarakat Madura di Kabupaten Bangkalan terhadap kehadiranlembaganya. Dengan mengkaji peran dan model pendekatannya, diharapkan dapat mengetahui jugabagaimana public relations BPWS mengatasi manajemen krisis. Karena jika perbedaan kepentinganantara BPWS dengan masyarakat Madura terus dibiarkan, bukan tidak mungkin masalah ini akanmenjadi krisis berkepanjangan yang mengancam eksistensi BPWS. Metode yang digunakan adalah metode kulitatif, metode ini lebih menekankan pada kedalamanyang diteliti (kualitas data yang telah di peroleh, bukan pada banyaknya (kuantitas data. Teknikpengumpulan data mencakup informan atau narasumber yang paham dan terlibat secara langsungdalam kasus ini. Pengumpulan datanya menggunakan data primer dan skunder. Teknik analisis datamenggunakan teknik analisis data kualitatif, untuk validitas datanya menggunakan triangulasi datadan triangulasi sumber. Hasil penelitian menunjukkan bahwa, Peran public relations dalam menghadapi resistensi masyarakatMadura di Kabupaten Bangkalan terhadap BPWS lebih berperan sebagai fasilitator komunikasi.Model pendekatan yang diterapkan adalah model public relations pengaruh personal (personalinfluence model yang di kategorikan kedalam model publik relations asimetris dua arah. Tahapantahapanmanajemen krisis untuk mengatasikasus ini, terdiridari tiga tahapan.Yaitutahapanprakrisis,meresponkrisis, dan pasca-krisis.Kata Kunci: Manajemen Krisis, Public relations BPWS, resistensi masyarakat Madura di KabupatenBangkalan.

  6. How to implement a successful business-to-business public relations program

    International Nuclear Information System (INIS)

    Narup, C.; Narup, W.J.

    1991-01-01

    This paper discusses public relations as it relates to marketing of business or industrial products. While the paper is written generically, it is submitted as part of a conference for the oil, gas, and petrochemical industry. The idea of public relations is defined and goes on to discuss using public relations to introduce new products and services, generate sales, evaluate media response, develop community relationships, and carry out initial research on the product or service. The article gives case studies of good public relation campaigns and the results on the company image and business profits

  7. Relative efficiency and productivity: a preliminary exploration of public hospitals in Beijing, China.

    Science.gov (United States)

    Li, Hao; Dong, Siping; Liu, Tingfang

    2014-04-06

    Third-grade hospitals in Beijing have been rapidly developing in capacity and scale for many years. These hospitals receive a large number of patients, and ensuring their efficient operation is crucial in meeting people's healthcare needs. In this context, a study of their relative efficiency and productivity would be helpful to identify the driving factors and further improve their performance. After a review of literature, the current numbers of open beds and employees were selected as input variables. The number of outpatient and emergency visits and the number of discharged patients were selected as output variables. A total of 12 third-grade Class A general public hospitals in Beijing were selected for a preliminary study. The panel data from 2006-2009 were collected by the National Institute of Hospital Administration, Ministry of Health of P.R. China. Descriptive analysis and data envelopment analysis were used to analyze the data using Stata 10.0 and DEAP(V2.1) software. In the 2006-2009 period, descriptive results show that sample hospitals continuously expanded their capacity and scale, with growth rate of total revenue being the highest among all variables. The DEA results show that the average annual growth rate of productivity was 26.7%, and the rates were 47.3%, 21.3% and 13.8% respectively for two consecutive years. The average annual growth rate of technological change was 28.3%, and the rates were 49.4%, 21.5% and 16.4% respectively for two consecutive years. The average annual growth rate of technical efficiency change was -1.3%, and the rates were -1.4%, -0.02% and -2.2% respectively for two consecutive years. The sample hospitals in Beijing experienced substantial productivity growth, but annual growth rates were declining. Substantial technological change was the main contributor to the growth. Although some hospitals exhibited improvements in technical efficiency, there was a slight decline in general. To improve overall efficiency and

  8. Relative efficiency and productivity: a preliminary exploration of public hospitals in Beijing, China

    Science.gov (United States)

    2014-01-01

    Background Third-grade hospitals in Beijing have been rapidly developing in capacity and scale for many years. These hospitals receive a large number of patients, and ensuring their efficient operation is crucial in meeting people’s healthcare needs. In this context, a study of their relative efficiency and productivity would be helpful to identify the driving factors and further improve their performance. Methods After a review of literature, the current numbers of open beds and employees were selected as input variables. The number of outpatient and emergency visits and the number of discharged patients were selected as output variables. A total of 12 third-grade Class A general public hospitals in Beijing were selected for a preliminary study. The panel data from 2006–2009 were collected by the National Institute of Hospital Administration, Ministry of Health of P.R. China. Descriptive analysis and data envelopment analysis were used to analyze the data using Stata 10.0 and DEAP(V2.1) software. Results In the 2006–2009 period, descriptive results show that sample hospitals continuously expanded their capacity and scale, with growth rate of total revenue being the highest among all variables. The DEA results show that the average annual growth rate of productivity was 26.7%, and the rates were 47.3%, 21.3% and 13.8% respectively for two consecutive years. The average annual growth rate of technological change was 28.3%, and the rates were 49.4%, 21.5% and 16.4% respectively for two consecutive years. The average annual growth rate of technical efficiency change was -1.3%, and the rates were -1.4%, -0.02% and -2.2% respectively for two consecutive years. Conclusions The sample hospitals in Beijing experienced substantial productivity growth, but annual growth rates were declining. Substantial technological change was the main contributor to the growth. Although some hospitals exhibited improvements in technical efficiency, there was a slight decline in

  9. Review of Selected Dissertations Relevant to the "Journal of School Public Relations"

    Science.gov (United States)

    Hurtado, DeAnn; McCue, Lesley

    2012-01-01

    The article provides summaries of doctoral dissertations completed between January 2008 and December 2011 addressing foci of the "Journal of School Public Relations". The five areas are public relations, communication, school and community relations, conflict management, and human resources management. The periodic summaries of these dissertations…

  10. A Study on the Relationship between Public Relations and Brand Strategy

    OpenAIRE

    Xu, Yuanzhong (Victor)

    2005-01-01

    Brand strategy is a useful way to strengthen competitive competence of products. However, the researches on how to implement a successful brand strategy using public relations were rarely found in the existing literature. The main purpose with my dissertation is to investigate the relationship between public relations and brand strategy. In addition, I hope the dissertation can give some suggestions to Chinese companies when they want to implement a brand strategy using public relations. A ...

  11. The development of public relations at the Dukovany nuclear power plant

    International Nuclear Information System (INIS)

    Rerucha, F.; Urbasek, R.

    2000-01-01

    The article describes the development of mutual relations between the Dukovany NPP and the public and institutions within the region and presents evaluation of the current status and topical tasks for the benefit of a further progress in such relations. The importance is stressed of the role of the communication process, preparation and purposefulness of the forms and methods in implementing the communication policy by the NPP's Public Relations department towards individual target groups of the public. (author)

  12. The Role of Public Relations as A Management Function in Higher Education

    OpenAIRE

    Anggreni Putri

    2018-01-01

    Nowadays, public relations in higher education institution become an integral part of the management team. It must contribute to achieve organizational goals and demonstrate an organizational accountability identified by measurable result. Placement public relations at certain positions in management has consequences in the process of implementation of the public relations function. It happened because the management, workflow and hierarchy greatly affects work patterns as well as patterns of...

  13. The Approach Of The Sports Press To Public Relations Activities in Turkey

    OpenAIRE

    OKAY, Aydemir

    2007-01-01

    Journalism and public relations are professional fields very close to each other. Despite some evidences regarding the usefulness of public relations supports on news work, a number of studies have described the perceptions of public relations practitioners and journalists as sometimes adversarial,  cooperative, or a love-hate relationship, and mostly skeptical toward each other. Most studies confirm that practitioners try to influence the news process and journalists try to defend against un...

  14. Ten years experience of PR

    International Nuclear Information System (INIS)

    Dobak, Dobroslav

    2002-01-01

    This paper is an effort to summarize the way Slovak Bohunice NPP has gone through since the historical change in the Middle and Eastern European countries. Milestones on the way were: 1989 - change of political system; increasing interest of the public appearance; creation of work capacities - personnel and technical; education/exchange with Western countries; 1994 - establishment of Foreign Affairs and PR Department reporting directly to the NPP manager; application of various approaches, some observed from other countries; creation of utility policy - place of PR in the company; establishment of QA system - description of PR activities, goals, interlinks etc.; annual planning process including activities, finance, education (training). Lessons learned are: the NPP managers were not prepared; the public was not (and still is not) prepared to obtain specific information; education is crucial in opinion winning; simple overtake of methods from others is not always applicable; strategy and feedback are necessary. Special case was the early closure Bohunice V1 NPP

  15. How the largest electric and gas utility companies administer public relations

    Energy Technology Data Exchange (ETDEWEB)

    Bogart, J.D.

    1979-04-12

    This article describes the findings of a survey conducted by the author in the second half of 1978 to determine the sizes of the public relations staffs of the nation's largest operating electric and gas utilities, their budgets, organizational differences, and specific functions. Common public relations issues and major public relations problems of the utilities are identified, as well as recent trends or changes in budgeting and organization. Some functional variations of public relations departments among utility companies were detected and described.

  16. O discurso público em Terapia Ocupacional: sentidos construídos em uma comunidade de prática/ The public discourse in Occupational Therapy: meaning construction in a community of practice

    Directory of Open Access Journals (Sweden)

    Tais Quevedo Marcolino

    2017-04-01

    Full Text Available Os aspectos narrativos em terapia ocupacional são valorizados na comunidade profissional, mas há dificuldade para apresentá-los publicamente (relatórios, prontuários, discussão de equipe. Em uma pesquisa-ação voltada para compreender o desenvolvimento profissional e do raciocínio clínico de terapeutas ocupacionais iniciantes, construída em formato de Comunidade de Prática, 18 encontros presenciais foram transcritos e submetidos à análise temática. Uma das subcategorias, "o discurso público em terapia ocupacional", indicou esse tema como um dilema, e a construção de sentidos sobre ele ao longo da pesquisa abarcou (a escrever a prática de modo narrativo com afastamento da escrita biomédica dos relatórios, (b a prática profissional como um processo construído na relação entre os sujeitos, (c o desejo de reconhecimento desse trabalho narrativo pelo mundo biomédico. Investigar a prática pela escrita narrativa e compartilhá-la em um espaço formativo favoreceu a apropriação do raciocínio clínico/profissional e consequente diálogo com equipe. Espera-se que este estudo contribua para melhor compreensão destas características da prática em terapia ocupacional e melhoria da formação inicial e continuada, assim como para disparar questões de pesquisa dessa natureza.

  17. Getting Past the Impasse: Framing as a Tool for Public Relations.

    Science.gov (United States)

    Knight, Myra Gregory

    1999-01-01

    Considers a two-dimensional model of public relations that combines the two-way symmetrical and asymmetrical models. Proposes frame analysis as a strategy important for both public and organizational influence. Employs framing to show how sex education can be promoted more effectively within public schools. Notes that the concept can be employed…

  18. Life on the Bleeding Edge: Philosophy, Practice, and Public Relations in Charter Schools

    Science.gov (United States)

    Perreault, George

    2004-01-01

    Charter schools represent one of the most intriguing developments within public education in the past decade. Although they vary widely among themselves and differ from regular public schools in some regards, they also show many similarities. Consequently, many of the public relations strategies that work for other schools should also be useful…

  19. Integrating Public Relations and Legal Responses during a Crisis: The Case of Odwalla, Inc.

    Science.gov (United States)

    Martinelli, Kathleen A.; Briggs, William

    1998-01-01

    Examines the crisis-communication strategies employed by Odwalla, Inc. during its juice contamination crisis, a crisis whose impact on public health and safety gave it the potential for developing into an issue that required public policy relief. Finds that public-relations response strategies dominated legal response strategies, followed by mixed…

  20. Present situation of visitor services in Public Relations Outreach

    International Nuclear Information System (INIS)

    Schatzmann, V.

    1993-01-01

    Nagra (the Swiss National Cooperative for the disposal of radioactive Waste) was established in 1972 by the Federal Government and the operators of nuclear power plants and is responsible for the safe disposal of all categories of radioactive waste in Switzerland. At present, Nagra does not have a permanent visitors centre as such, but this situation may change in the future with the selection of a site for a repository for short-lived wastes. One of our most important tasks is therefore to enhance the acceptance and understanding of radioactive waste management projects. We have to present the true facts; there is nothing to be achieved by manipulating or softening the message to be put across. When presenting information to the public we adhere to the strategy of communicating key points in the right way and at the right time in order to optimize impact

  1. Successful public relations for a better public acceptance - a case study on Sellafield

    International Nuclear Information System (INIS)

    Duncan, C.; Prestwood, J.

    1998-01-01

    The Sellafield story is not unique but it can be used as one example of what can be achieved in a community close to a nuclear site. Over the past 12 years BNFL staff at Sellafield have worked diligently to win public acceptance in the local community around Sellafield. It has been an excellent example of teamwork, involving the workforce and the local community. It has taken a great deal of effort and finance and painstaking attention to even the most trivial issues to gain the publics' trust. Today, Sellafield and its activities underpin the economy of West Cumbria. The site employs just under 7000 people directly with a further 1500 in contracting roles

  2. Sponsorship of physical activity programs by the sweetened beverages industry: public health or public relations?

    Science.gov (United States)

    Gómez, Luis; Jacoby, Enrique; Ibarra, Lorena; Lucumí, Diego; Hernandez, Alexandra; Parra, Diana; Florindo, Alex; Hallal, Pedro

    2011-04-01

    The growing evidence on the association between consumption of sugar-sweetened beverages, obesity and other chronic diseases has highlighted the need to implement policy actions that go beyond programs exclusively focused on individual responsibility. In order to protect their commercial goals in Latin America, the sugar-sweetened beverage industry practices intense lobbying at high government levels in several countries across the region. This strategy is accompanied by corporate social responsibility programs that fund initiatives promoting physical activity. These efforts, although appearing altruistic, are intended to improve the industry's public image and increase political influence in order to block regulations counter to their interests. If this industry wants to contribute to human well being, as it has publicly stated, it should avoid blocking legislative actions intended to regulate the marketing, advertising and sale of their products.

  3. Successful public relations for a better public acceptance - a case study on Sellafield

    Energy Technology Data Exchange (ETDEWEB)

    Duncan, C. [British Nuclear Fuels plc, Risley (United Kingdom); Prestwood, J. [British Nuclear Fuels plc, Sellafield (United Kingdom)

    1998-12-31

    The Sellafield story is not unique but it can be used as one example of what can be achieved in a community close to a nuclear site. Over the past 12 years BNFL staff at Sellafield have worked diligently to win public acceptance in the local community around Sellafield. It has been an excellent example of teamwork, involving the workforce and the local community. It has taken a great deal of effort and finance and painstaking attention to even the most trivial issues to gain the publics` trust. Today, Sellafield and its activities underpin the economy of West Cumbria. The site employs just under 7000 people directly with a further 1500 in contracting roles.

  4. PUBLIC RELATIONS PROFESSIONALS’ PERCEPTION OF CONFLICT MANAGEMENT AS A MANAGEMENT FUNCTION

    Directory of Open Access Journals (Sweden)

    Tugce Ertem Eray

    2016-12-01

    Full Text Available Conflicts are a part of daily life that people encounter at home, work, and in organizations. It is evident that organizational conflicts are becoming more complex. In this respect, it is important for senior executives not to disregard these conflicts and involve public relations professionals in the conflict management processes. Hence, it is expected that public relations professionals become participants in the strategic planning process and that senior management relies on their experience and talents during the strategic planning process of organizations and resolution of issues. Another definition of public relations has emerged over the past years, even though the recent definitions of public relations focus on developing mutually beneficial relationships between organizations and their publics. Glen T. Cameron from University of Missouri defines public relations as management of conflict and competition strategically for the benefit of one’s own organization and, if possible, mutual benefit of organizations and individuals. It is impossible to disregard the influence of public relations professionals on managing the conflicts between an organization and its peers, and hence it is important to conduct further research on their approach to conflict management. With this motive, research questions have been generated based on the data presented by Professor Kenneth Plowman as a result of his analysis of strategic management of public relations in conflict management. Using the semi-structured interview technique, public relations professionals in Turkey were asked to describe their approach to conflict management.

  5. CONTROLE DU RISQUE ET EXPERTISE : France : la précaution entre expertise et débat public Le cas des plantes transgéniques

    Directory of Open Access Journals (Sweden)

    Roy Alexis

    2000-07-01

    Full Text Available Depuis 1996, la commercialisation des premières plantes transgéniques s’est accompagnée d’un large débat en France (et en Europe. La controverse qui s’est ainsi développée a été le théâtre d’un processus d’appropriation par des acteurs hétérogènes de questions qui avaient été jusqu’alors essentiellement traitées par un cercle restreint d’intervenants réunis autour de quelques instances officielles de contrôle, dont principalement la Commission du génie biomoléculaire (CGB chargée de délivrer des avis auprès des instances exécutives concernant la dissémination dans l’environnement des organismes génétiquement modifiés (OGM. Une partie des critiques émises a porté sur les évaluations qui ont conduit à autoriser ces mises sur le marché ainsi que sur le fonctionnement de la CGB. Le gouvernement français a tenté de traduire cette demande d’ouverture du processus de décision à travers l’invocation du principe de précaution. L’extension de l’espace des débats a ainsi contribué à replacer la question des risques liés aux plantes transgéniques dans une réflexion élargie aux modèles de développement agricole et à l’alimentation. La rupture ainsi amorcée avec un modèle linéaire de la décision offre l’opportunité d’explorer le rôle qu’y remplissent les experts et les évolutions que pourrait impulser l’application du principe de précaution. En effet, de plus en plus présentée comme un nouveau paradigme en termes de politique environnementale et sanitaire, la précaution impliquerait une modification des liens unissant l’expertise scientifique et la décision. Fondant l’intervention publique sur la prise en compte des indéterminations, on peut toutefois se demander dans quelle mesure l’instrumentalisation de ce principe est limitée par une culture scientifique du risque encore dominée par une appropriation linéaire et déterministe de l’incertitude ? Si la

  6. Relation Between Higher Physical Activity and Public Transit Use

    Science.gov (United States)

    Vernez Moudon, Anne; Kang, Bumjoon; Hurvitz, Philip M.; Zhou, Chuan

    2014-01-01

    Objectives. We isolated physical activity attributable to transit use to examine issues of substitution between types of physical activity and potential confounding of transit-related walking with other walking. Methods. Physical activity and transit use data were collected in 2008 to 2009 from 693 Travel Assessment and Community study participants from King County, Washington, equipped with an accelerometer, a portable Global Positioning System, and a 7-day travel log. Physical activity was classified into transit- and non–transit-related walking and nonwalking time. Analyses compared physical activity by type between transit users and nonusers, between less and more frequent transit users, and between transit and nontransit days for transit users. Results. Transit users had more daily overall physical activity and more total walking than did nontransit users but did not differ on either non–transit-related walking or nonwalking physical activity. Most frequent transit users had more walking time than least frequent transit users. Higher physical activity levels for transit users were observed only on transit days, with 14.6 minutes (12.4 minutes when adjusted for demographics) of daily physical activity directly linked with transit use. Conclusions. Because transit use was directly related to higher physical activity, future research should examine whether substantive increases in transit access and use lead to more physical activity and related health improvements. PMID:24625142

  7. Public relations campaign in siting of nuclear power plants in Nigeria

    International Nuclear Information System (INIS)

    Angulu, H.A.

    2008-01-01

    Having understood the issues at stake and the need for public support, there is need to create public relations campaign to raise awareness of citing nuclear power plants and stimulate the much needed public support for the introduction of nuclear power into the energy mix. This calls for ally with the Federal Ministry of Information and Communications charged with development of necessary communication strategies for publicizing, educating and informing the people on policies, actions and programmes of Government

  8. The synergy between mass-media and public management: a positive perspective for the Departments of Communication and Public Relations

    Directory of Open Access Journals (Sweden)

    Prodan (Mocanu Ana-Maria

    2012-12-01

    Full Text Available The aim of this article is to emphasize the major role the departments of communication and public relations detains in the synergy process between mass-media and public institutions, starting from a series of short-circuits which have occurred in Romanian public sector and led to the misunderstanding of messages, due to an unprofessional communication. Synergy, on its basic meaning, represents a simultaneous action oriented in the same direction, which involves several agents who have the same purposes (DEI, 1999. In the present context, I define synergy as intensifying two activities with a determinant role in the proper functioning of public management which contributes, to a large extent, on informing and educating the general public. The premises I start with are that crisis situations occur because of a faulty communication department and these could be avoided if there would be a permanent and efficient relationship between mass-media and public institutions. In other words, an efficiently organized department of communication could enhance company’s activity starting from the partnership between media and public institutions. Through collaboration, both units could present advantages to be felt at the organizational, social, economic and cultural levels.

  9. How to achieve public participation in nuclear waste decisions: Public relations or transparent adversary science

    International Nuclear Information System (INIS)

    Treichel, J.

    1999-01-01

    The current US nuclear waste disposal program began with passage of the Nuclear Waste Policy Act of 1982 and was modified by the Nuclear Waste Policy Amendments Act of 1987. The Amendments Act made many major changes to the original Act, the most significant of which was the singling out of Yucca Mountain as the only site to be studied for a deep geologic high-level nuclear waste repository. While that decision appeared to simplify and streamline the program, it vastly increased the levels of public resistance and protest, particularly in Nevada. To counter the lack of public acceptance of its programs, the Department of Energy has embarked on countless efforts purportedly aimed at creating public participation. However, nuclear proponents portray a Yucca Mountain repository as inevitable. With this a foregone conclusion, it is apparent to the public that opportunities for meaningful participation do not exist - the only allowable change is in their attitudes. This is purely paternalism and, as such, it is an insult to concerned citizens. Intelligent citizens believe that they cannot play a meaningful role in the current program. Their participation amounts to joining a game or contest that is rigged. All rules, regulations and standards governing the Yucca Mountain project are either changing or proposed to be changed. In a game of golf, players cannot determine their handicap midway through the course. While there are jokes told about such actions in sports, a nuclear waste policy is no laughing matter. In this case, the game, or site characterization program, is now referred to by many as 'advocacy science'. With Yucca Mountain as the only site, and the frantic cries of the commercial nuclear utilities that the lack of a disposal site is a national crisis, the investigations of the site appear to watchful citizens to be aimed at proving its suitability, rather than an objective study. Risk Assessment and risk communication, while very useful when applied

  10. How to achieve public participation in nuclear waste decisions: Public relations or transparent adversary science

    Energy Technology Data Exchange (ETDEWEB)

    Treichel, J. [Nevada Nuclear Waste Task Force, Las Vegas, NV (United States)

    1999-12-01

    The current US nuclear waste disposal program began with passage of the Nuclear Waste Policy Act of 1982 and was modified by the Nuclear Waste Policy Amendments Act of 1987. The Amendments Act made many major changes to the original Act, the most significant of which was the singling out of Yucca Mountain as the only site to be studied for a deep geologic high-level nuclear waste repository. While that decision appeared to simplify and streamline the program, it vastly increased the levels of public resistance and protest, particularly in Nevada. To counter the lack of public acceptance of its programs, the Department of Energy has embarked on countless efforts purportedly aimed at creating public participation. However, nuclear proponents portray a Yucca Mountain repository as inevitable. With this a foregone conclusion, it is apparent to the public that opportunities for meaningful participation do not exist - the only allowable change is in their attitudes. This is purely paternalism and, as such, it is an insult to concerned citizens. Intelligent citizens believe that they cannot play a meaningful role in the current program. Their participation amounts to joining a game or contest that is rigged. All rules, regulations and standards governing the Yucca Mountain project are either changing or proposed to be changed. In a game of golf, players cannot determine their handicap midway through the course. While there are jokes told about such actions in sports, a nuclear waste policy is no laughing matter. In this case, the game, or site characterization program, is now referred to by many as 'advocacy science'. With Yucca Mountain as the only site, and the frantic cries of the commercial nuclear utilities that the lack of a disposal site is a national crisis, the investigations of the site appear to watchful citizens to be aimed at proving its suitability, rather than an objective study. Risk Assessment and risk communication, while very useful when

  11. Implications for public health of the religiosity-longevity relation

    Directory of Open Access Journals (Sweden)

    Marcelo Saad

    Full Text Available Summary A growing body of scientific studies has demonstrated a consistently positive association between religious-spiritual (R/S involvement and beneficial effects on physical health, culminating with increased longevity. This protective effect on the mortality risk is not only statistically significant but also clinically relevant. The mechanisms involved in this association include psycho-neuro-endocrine-immune pathways, greater adherence to healthy behaviors and diverse social factors. Public health strategies could better explore this association. This can be done on an individual (health professionals adopting simple measures or institutional scale (health institutions joining religious organizations. Some evidence suggests that the benefits of R/S to health and longevity would be more present in populations from more religious regions. In this sense, the Americas (Latin and North are privileged places for the exploration of this association, compared to regions where there is certain indifference about R/S practices. Exploring this interface can improve the supply and usage of health care, especially for marginalized populations. To achieve this, health professionals, religious leaders and policy makers need to work together.

  12. Adoption of Social Media for Public Relations by Museums

    Directory of Open Access Journals (Sweden)

    Bojana Suzić

    2016-06-01

    Full Text Available Conceptual evolution of the Internet and Web, substantiated through Web 2.0 and the emergence of online social networks, reinvented the way that enterprises interact with their customers. Museums, as cultural institutions with an important mission, are not unaffected by that change, however. In order to fulfil their duties and societal purpose successfully, they have to attract visitors’ attention and engage the public effectively in a highly competitive and saturated environment. The goal of this paper is to analyze and compare the social media presence of museums in two European capitals. It focuses on museums in Prague and Berlin, and considers their general Web presence and the dynamics of activities on Facebook. In order to understand the integrative social media approach of museums in both regions, we investigated additionally Twitter and Youtube presence among museums with a Facebook account. The study reveals a lower presence of Prague museums both on the Web and in the identified social media networks, in comparison to Berlin museums. Moreover, we conclude that the presence of both regional museums on social media networks is low, while the integration and simultaneous application of more networks at the same time are negligible, both for Prague and Berlin museums.

  13. Public Relations for Principals. "A Guidebook for the Pennsylvania Administrator."

    Science.gov (United States)

    Pennsylvania School Boards Association, Inc., Harrisburg.

    This report discusses what makes news, what people want to read, and how to write news releases or other informative bulletins and brochures. Also included are a description of principal-reporter-editor relations, some layout and typography data, and photography instructions. (JF)

  14. New security notions and relations for public-key encryption

    NARCIS (Netherlands)

    Sepahi, R.; Pieprzyk, J.; Shahandashti, S.F.; Schoenmakers, B.

    2012-01-01

    Since their introduction, the notions of indistinguishability and non-malleability have been changed and extended by different authors to support different goals. In this paper, we propose new flavors of these notions, investigate their relative strengths with respect to previous notions, and

  15. Cinema Spin: Exploring Film Depictions of Public Relations Practitioners

    Science.gov (United States)

    Lambert, Cheryl Ann

    2011-01-01

    Films have been used successfully to teach students about "the institutional and cultural role mass media play in creating, sustaining or changing social relations." They have also provided important lessons regarding ethical decision-making. This article presents an activity that enables students to understand the role of media and the concept of…

  16. Review of Public Forestry Administrations and Related Institutions in ...

    African Journals Online (AJOL)

    The main findings of a study on forest administration and related institutional arrangements (PFA) are highlighted. The relevance and changing roles of PFA in Sub-Saharan African (SSA) countries are covered in the context of new paradigm for sustainable forest management (SFM). The current weak capacities and low ...

  17. Public relation to possibility of atomic energetics development in Belarus

    International Nuclear Information System (INIS)

    Grusha, N.N.

    1996-01-01

    Results of sociological studies on the relation of various groups of population in Belarus to the problems of nuclear power development in the republic are given. The study showed that the the number of opponents and adherents of NPPs construction is practically equal. It is noted that the population is insufficiently informed on the nuclear power problem

  18. PERAN DAN STRATEGI KONSULTAN PR DALAM KAMPANYE POLITIK INDONESIA (STUDI KASUS DI TANGERANG SELATAN)

    OpenAIRE

    Novi Erlita

    2015-01-01

    His study used a case study that describes circumstances or events that occur in the South Tangerang election as a public relations consultant efforts in Indonesia's political campaign. Various strategies and activities of PR Consultants in South Tangerang first round of elections by political parties to attract the votes and sympathy of the masses. Many things done, starting with the media utilizing PR (Press Release print and website mediated political party), take direct action against the...

  19. Importance of public relations in recycling strategies: principles and case studies.

    Science.gov (United States)

    Salhofer, Stefan; Isaac, Nicole A

    2002-07-01

    The separate collection of waste, and especially of recyclables with specific collection systems, would not be possible without the involvement of the users. Apart from the physical installations such as collection containers, collection points, etc., the motivation of the users is an essential component. Motivation can be reinforced through public relations work. In addition to the underlying technical considerations, this paper describes the difference between communication in general and public relations and specifically examines public involvement in recycling. Through the use of examples, we look at the targeted users and typical media employed. Furthermore, we analyzes the development of public involvement. The examples show that public relations for recycling strategies relies to a great extent on attitudes, habits, and access to the target group. Thus, standardized procedures cannot be developed. For these reasons, public relation activities must be planned carefully and professionally and include an analysis of the target group, choice of media, and verification of success.

  20. On the PR-algebras

    International Nuclear Information System (INIS)

    Lebedenko, V.M.

    1978-01-01

    The PR-algebras, i.e. the Lie algebras with commutation relations of [Hsub(i),Hsub(j)]=rsub(ij)Hsub(i)(i< j) type are investigated. On the basis of former results a criterion for the membership of 2-solvable Lie algebras to the PR-algebra class is given. The conditions imposed by the criterion are formulated in the linear algebra language