WorldWideScience

Sample records for public mass media

  1. Mass Media vs. Public and National Safety

    Directory of Open Access Journals (Sweden)

    Andrzej Adamski

    2012-12-01

    Full Text Available The media have become an integral part of social life. They have an enormous impact on it. However, they occasionally may be harmful or even―more or less consciously―their actions may lead to various distortions of the public and national safety. Under what circumstances would be such a situation possible to occur? How to prevent it? This article contains answers to those questions.

  2. Mass Media Influences on Public Conceptions of Social Problems

    Science.gov (United States)

    Hubbard, Jeffrey C.; And Others

    1975-01-01

    Explores possible relationships between the mass media of communication and social problems by three-way comparisons between the incidence of social problems suggested in media portrayals, conceptions of the incidence of these problems held by the public, and the relative frequency of such problems reflected in statistics accumulated by official…

  3. Mass-media publicity campaign on driving while intoxicated.

    NARCIS (Netherlands)

    Wesemann, P.

    1986-01-01

    Mass media publicity campaigns against driving while intoxicated have been conducted in the netherlands for a number of years. A new, more aggressive approach was introduced in 1984 with the slogan "alcohol ..... all too easily a crime". Goals of this campaign were (1) internationalization of the

  4. New image of psychiatry, mass media impact and public relations.

    Science.gov (United States)

    Jakovljević, Miro; Tomić, Zoran; Maslov, Boris; Skoko, Iko

    2010-06-01

    The mass media has a powerful impact on public attitudes about mental health and psychiatry. The question of identity of psychiatry as a medical profession as well as of the future of psychiatry has been the subject of much controversial discussion. Psychiatry today has the historical opportunity to shape the future of mental health care, medicine and society. It has gained in scientific and professional status by the tremendous increase of knowledge and treatment skills. Psychiatry should build up new transdisciplinary and integrative image of a specialized profession, promote it and make it public. Good public relations are very important for the future of psychiatry.

  5. Nuclear power debate - scientists, mass media and the public

    International Nuclear Information System (INIS)

    Rothman, S.; Lichter, S.R.

    1983-01-01

    A poll among the members of the American Men and Women of Science has shown that the majority of scientists are for nuclear energy. The controversial results of polls in the general public are believed to be due to the distortion effects of the press and media. The biased information role of the communication media might be the result of the prejudiced publicity behavior of antinuclear scientists. A more significant role, however, has been played by the science journalists whose scepticism toward nuclear power is reflected in the public opinion. There seems to be a lack in the communication chain connecting the layman public with the science community. (R.P.)

  6. The Role of the Mass Media in Shaping Public Opinion.

    Science.gov (United States)

    Porter, Michael J.

    This discussion of agenda setting reviews early theories of mass communication and traces the beginnings of agenda setting theory to the 1968 United States presidential campaign, during which researchers found a high correlation between what the media were saying about issues and what the people thought were important issues. The results of more…

  7. On Question of Interaction of Public Authorities and Mass Media in Modern Political Process

    OpenAIRE

    Kriukov O.; Pakhnin M.

    2018-01-01

    The paper considers the main aspects of public authorities’ interaction with media in the modern political process. The specific features of interaction between public authorities and mass media in the modern political process are determined. A distinction is made between the concepts of “communication media” and “mass media”, the results of which is that the above concepts are not identical.

  8. Digital Journalism and Public Mass Media: The Bad News

    Directory of Open Access Journals (Sweden)

    Sergio Ricardo Quiroga

    2016-07-01

    Full Text Available In this paper we intend to study how police and security information is presented by the News Agency, San Luis. We examined the production of police and security information produced in 2013 by the San Luis News Agency (ANSI, a state news platform created to transmit government information in the province of San Luis, Argentina in 2012. The initiatives and progress for the people in police and security matters in the mass media, has a material-functional dimension, referring exclusively to improving the detachments, the delivery of police vehicles, and operational controls. That vision is diffused by the state agency for information and does not contribute to the promotion of ideas and discussions on citizen participation in security policies and the development of democracy.

  9. Sustaining Public Communication of Geoscience in the Mass Media Market

    Science.gov (United States)

    Keane, Christopher

    2017-04-01

    Most public communication about geoscience is either performed as a derivative of a research program or as part of one-off funded outreach activities. Few efforts are structured to both educate the public about geoscience while also attempting to establish a sustainable funding model. EARTH Magazine, a non-profit publications produced by the American Geosciences Institute, is a monthly geoscience news and information magazine geared towards the public. Originally a profession-oriented publication, titled Geotimes, the publication shifted towards public engagement in the 1990s, completing that focus in 1998. Though part of a non-profit institute, EARTH is not a recipient of grants or contributions to offset its costs and thus must strive to "break even" to sustain its operations and further its mission. How "break even" is measured in a mission-based enterprise incorporates a number of factors, including financial, but also community impact and offsets to other investments. A number of strategies and their successes and failures, both editorially in its focus on audience in scope, tone, and design, and from an operational perspective in the rapidly changing world of magazines, will be outlined. EARTH is now focused on exploring alternative distribution channels, new business models, and disaggregation as means towards broader exposure of geoscience to the widest audience possible.

  10. Mass media differences in ''nuclear news'' reporting: implications for public opinions and acceptable safeguards

    International Nuclear Information System (INIS)

    Williams, A.; Williams, J.

    1975-01-01

    The technical and political issues of diversion safeguards are at best confusing to the general public, who derive most of their information about nuclear science from the mass media. This investigation compared ''nuclear news'' of all kinds in three national mass media for thirty-three months of 1972-1974 to examine the quantity and quality of atom-related news they provide. Findings from The New York Times, U. S. News and World Report, and the ABC, CBS, and NBC evening news indicate grounds for low public familiarity with essential concepts of safeguards, and consequently, for consumer value conflicts and weak popular supports for safeguards-related policy

  11. The synergy between mass-media and public management: a positive perspective for the Departments of Communication and Public Relations

    OpenAIRE

    Prodan (Mocanu) Ana-Maria

    2012-01-01

    The aim of this article is to emphasize the major role the departments of communication and public relations detains in the synergy process between mass-media and public institutions, starting from a series of short-circuits which have occurred in Romanian public sector and led to the misunderstanding of messages, due to an unprofessional communication. Synergy, on its basic meaning, represents a simultaneous action oriented in the same direction, which involves several agents who have the sa...

  12. The synergy between mass-media and public management: a positive perspective for the Departments of Communication and Public Relations

    Directory of Open Access Journals (Sweden)

    Prodan (Mocanu Ana-Maria

    2012-12-01

    Full Text Available The aim of this article is to emphasize the major role the departments of communication and public relations detains in the synergy process between mass-media and public institutions, starting from a series of short-circuits which have occurred in Romanian public sector and led to the misunderstanding of messages, due to an unprofessional communication. Synergy, on its basic meaning, represents a simultaneous action oriented in the same direction, which involves several agents who have the same purposes (DEI, 1999. In the present context, I define synergy as intensifying two activities with a determinant role in the proper functioning of public management which contributes, to a large extent, on informing and educating the general public. The premises I start with are that crisis situations occur because of a faulty communication department and these could be avoided if there would be a permanent and efficient relationship between mass-media and public institutions. In other words, an efficiently organized department of communication could enhance company’s activity starting from the partnership between media and public institutions. Through collaboration, both units could present advantages to be felt at the organizational, social, economic and cultural levels.

  13. The Social Construction of Breast Cancer in Mass Media and Its Influence on Public Understanding and Citizen Decision-Making

    National Research Council Canada - National Science Library

    Sharf, Barbara

    1999-01-01

    The purpose of this study is to assess the ways in which mass media play a significant role in constructing the public's understanding of breast cancer as a social problem, a disease, and personal illness experience...

  14. The Social Construction of Breast Cancer in Mass Media and its Influence on Public Understanding and Citizen Decision-Making

    National Research Council Canada - National Science Library

    Sharf, Barbara

    2000-01-01

    The purpose of this study is to assess the ways in which mass media play a significant role in constructing the public's understanding of breast cancer as a social problem, a disease, and personal illness experience...

  15. Is mass media beneficial or not for the information of the general public?

    Science.gov (United States)

    Stavinschi, M.; Mosoia, C.

    2005-11-01

    The International Year of Physics reminds us, among other things, of the way in which Einstein became famous. In spite of all his remarkable scientific results, without the contribution of the press he would not have become so well known in the entire world as he was and continues to be after a century. And he is not the unique example of celebrity due to mass media (see Carl Sagan or Stephen Hawking). In 1969 the first man stepped on the Moon. It was maybe the first cosmic event, which became famous due to a live TV broadcast. Others followed, if we are to mention only the total solar eclipse of 1999 or Venus's transit of last year. Consequently, mass media can make a scientist famous, can also make an event understood and admired and can attract hundreds or maybe millions of people to science. The same mass media can also destroy a personality or an event. We shall give only two examples: the distrust of many people concerning the same Moon landing or the manipulation of millions of people by means of astrology. All this urges us to make a very thorough analysis of the way in which scientific information is communicated to the general public: well done, it can be beneficial; otherwise it may drive the new generations away from research, the understanding of the phenomena, the neglect of the environment and finally from the neglect and the destruction of our own planet.

  16. The role of the Romanian Society for Radiological Protection and mass media in public information

    International Nuclear Information System (INIS)

    Andrei, Veronica; Glodeanu, Florian

    2011-01-01

    accepted by all participants, developed and passed on to future generations. Due to the variety of applications of radioactivity and ionizing radiation, the actors involved in radiation protection culture include professionals and non-professional members of society: politicians, entrepreneurs, NGOs, associations and societies, groups and parties, professional organizations, patients, media, schools and universities and the general public, as well. The main actors in disseminating the culture of radiation protection are professionals in this field and mass media. In effecting their profession they must act as communicators of scientific information, improving the public perception about the risks and benefits of radiation and radioactivity. The Romanian Society of Radiation Protection, the professional organization of practitioners in this area has among its main objectives to promote a culture of radiation protection and improvement of public perception through communication and involvement. Despite substantial efforts to disseminate information on radiation protection, sociological research shows that the average Romanian citizen has no adequate knowledge to make its own decisions. In this direction, radiation protection professionals should address effective communication methods such as 'exchange of information and opinions' and the involvement of interested groups in decision making. Mass media plays an important role in communicating with the public. The recent accident in Japan had a massive coverage in all media. On the other hand, the media must obtain the economic efficiency of published or broadcast news based on audience, according to the principle 'a bad news story is a profitable'. In addition journalists are poorly informed about the topics of radiation protection and have limited editorial space available to educate the public. (authors)

  17. Mass-media - Partener în realizarea formelor comunicării publice

    Directory of Open Access Journals (Sweden)

    Corina RĂDULESCU

    2012-06-01

    Full Text Available In the Romanian public sphere a fault line is noticeable between the two pillars of public communication: the citizen and the public authorities, despite the fact that we live in a time of extensive development of communication means and also that, in its essence, public communication means more than simply to inform the public. Also, in the economy of the process of building the public immage of a public institution, all registers of public communication bring their contribution, but external communication, especially media relations, are of strategic importance in realizing this goal. From both perspectives, the present paper shows that there is a large diversity of instruments available to public institutions in working with the media (press release, press conference, interview, etc. and that the media can fully contribute to the realization of all forms of public communication, provided there is instututional willingness for this matter. To conclude, between any public institution and the media there must exist professional colaboration relations, based on mutual respect.

  18. The Mass Media

    DEFF Research Database (Denmark)

    Valentini, Chiara; Laursen, Bo

    2012-01-01

    spaces. We postulate that citizens’ levels of awareness and knowledge of EU matters depend on the EU institutions’ ability to reach European citizens directly or indirectly through a wide range of channels, including the mass media. Citizens’ participation in political debates, however, requires more......(s). The EU institutions also need to communicate frames of interpretation around political issues. In this chapter we analyse the EU institutions’ external communication and specifically their media relations efforts, and suggest improvements in view of remedying some of the legitimacy problems that the EU......This chapter deals with the EU institutions’ external communication and how it relates to the European public sphere(s). We argue that one of the preconditions for establishing a well-functioning European public sphere is that the EU institutions’ decision-making and political debates around...

  19. EXPOSURE TO MASS MEDIA AS A DOMINANT FACTOR INFLUENCING PUBLIC STIGMA TOWARD MENTAL ILLNESS BASED ON SUNRISE MODEL APPROACH

    Directory of Open Access Journals (Sweden)

    Ni Made Sintha Pratiwi

    2018-05-01

    Full Text Available Background: The person suffering mental disorders is not only burdened by his condition but also by the stigma. The impact of stigma extremely influences society that it is considered to be the obstacle in mental disorders therapy. Stigma as the society adverse view toward severe mental disorders is related with the cultural aspect. The interaction appeared from each component of nursing model namely sunrise model, which a model developed by Madeleine Leininger is connected with the wide society views about severe mental disorders condition in society. Objective: The aim of this study was to analyze the factors related to public stigma and to find out the dominant factors related to public stigma about severe mental illness through sunrise model approach in Sukonolo Village, Malang Regency. Methods: This study using observational analytical design with cross sectional approach. There were 150 respondents contributed in this study. The respondents were obtained using purposive sampling technique. Results: The results showed a significant relationship between mass media exposure, spiritual well-being, interpersonal contact, attitude, and knowledge with public stigma about mental illness. The result from multiple logistic regression shows the low exposure of mass media has the highest OR value at 26.744. Conclusion: There were significant correlation between mass media exposure, spiritual well-being, interpersonal contact, attitude, and knowledge with public stigma toward mental illness. Mass media exposure as a dominant factor influencing public stigma toward mental illness.

  20. Impact of mass media on public behavior and physicians: an ecological study of the H1N1 influenza pandemic.

    Science.gov (United States)

    Codish, Shlomi; Novack, Lena; Dreiher, Jacob; Barski, Leonid; Jotkowitz, Alan; Zeller, Lior; Novack, Victor

    2014-06-01

    The mass media plays an important role in public health behavior. The objective of the present study was to investigate the effect of mass media coverage of the H1N1 pandemic on the number of emergency department (ED) visits and hospital admission rates. An ecological study of ED visits to 8 general Israeli hospitals due to influenza-like illness during the period June-October 2009 was performed. Data on the number of visits per day for children and adults and daily hospitalization rates were analyzed. Associations with the estimated value of H1N1-related publications and weekly reports from nationwide sentinel clinics were assessed. The analysis was performed in 2012-2013. There were 55,070 ED visits due to influenza-like illness during the study period. The overall number of media reports was 1,812 (14.3% radio broadcasts, 9.8% television broadcasts, 27.5% newspaper articles, and 48.5% major website reports). The overall estimated value of advertising of publications was $16,399,000, excluding the Internet. While H1N1 incidence recorded by Israeli sentinel clinics showed no association with mass media publications, peaks of media reports were followed by an increase in the number of ED visits, usually with a delay of 3 days (P = .005). This association was noted in children (P .1), with a corresponding decrease in hospital admission rates. Publications' framing had no association with ED visits. During the 2009 H1N1 influenza outbreak in Israel, an increase in mass media coverage was associated with an increase in pediatric ED visits.

  1. Measuring the level of public understanding of total solar eclipse from the mass media: Palembang as sample

    Science.gov (United States)

    Purwati, F. G.; Ekawanti, N.; Luthfiandari; Premadi, P. W.

    2016-11-01

    The Total Solar Eclipse (TSE) on the 9th March 2016 received a huge attention from the mass media. Some of them intensively write articles about it even months before the TSE day. As we know media plays strategic role not only in raising public awareness but also interest. The aim of this project is to study the relation between the number of accesses to the media information and how well public learned the information delivered by the media. We prepared questionnaire consisting of seven semi-multiple choices on how public got information about TSE. We gave them choices of what they had heard to measure their basic understanding of TSE. Furthermore we add two “wrong” choices in the last questions to identify less serious respondents. We analyze 60 respondents of Palembang who visited Ampera bridge area. Our result shows no correlation between the number of information access and the level of understanding about TSE. We also found that local media did not provide the scientific content of TSE as well as the national media.

  2. Turning negative into positive: public health mass media campaigns and negative advertising.

    Science.gov (United States)

    Apollonio, D E; Malone, R E

    2009-06-01

    Literature suggests that 'negative advertising' is an effective way to encourage behavioral changes, but it has enjoyed limited use in public health media campaigns. However, as public health increasingly focuses on non-communicable disease prevention, negative advertising could be more widely applied. This analysis considers an illustrative case from tobacco control. Relying on internal tobacco industry documents, surveys and experimental data and drawing from political advocacy literature, we describe tobacco industry and public health research on the American Legacy Foundation's "truth" campaign, an example of effective negative advertising in the service of public health. The tobacco industry determined that the most effective advertisements run by Legacy's "truth" campaign were negative advertisements. Although the tobacco industry's own research suggested that these negative ads identified and effectively reframed the cigarette as a harmful consumer product rather than focusing solely on tobacco companies, Philip Morris accused Legacy of 'vilifying' it. Public health researchers have demonstrated the effectiveness of the "truth" campaign in reducing smoking initiation. Research on political advocacy demonstrating the value of negative advertising has rarely been used in the development of public health media campaigns, but negative advertising can effectively communicate certain public health messages and serve to counter corporate disease promotion.

  3. Radiation safety in the Moscow region: Experience of cooperation SUE SIA Radon with mass media and public

    Energy Technology Data Exchange (ETDEWEB)

    Grishin, O.; Rakov, S. [SUE SIA RADON, Moscow (Russian Federation)

    2012-07-01

    Radiation safety in the present period acquires complex character and closely corresponds with other elements of social and political process, with various spheres of public life. After earthquake in Japan in March 11, 2011 and emergency on the nuclear power plant Fukushima-1 the theme of radiating safety of megapolises has today become urgent, as never. Provision of radiation safety of the Moscow region, taking into account a number of factors, is an important problem in a context of modernization state. Today in sphere of radio ecological safety there are certain achievements: new monitoring systems are developed, technological processes are improved, new information-communicative channels of interaction with mass media and public are formed. Information policy of enterprises the functioning of which is connected with provision of safe ecological conditions and its monitoring is focused on constant and duly informing of public through mass-media. Experience and technologies of interaction with mass-media and public of Moscow State Unitary-Enterprise- united ecological, scientific and research centre of decontamination of radioactive waste and environmental protection (State Unitarian Enterprise, Scientific and Industrial Association Radon, SUE SIA RADON) is submitted in the article. (author)

  4. Radiation safety in the Moscow region: Experience of cooperation SUE SIA Radon with mass media and public

    International Nuclear Information System (INIS)

    Grishin, O.; Rakov, S.

    2012-01-01

    Radiation safety in the present period acquires complex character and closely corresponds with other elements of social and political process, with various spheres of public life. After earthquake in Japan in March 11, 2011 and emergency on the nuclear power plant Fukushima-1 the theme of radiating safety of megapolises has today become urgent, as never. Provision of radiation safety of the Moscow region, taking into account a number of factors, is an important problem in a context of modernization state. Today in sphere of radio ecological safety there are certain achievements: new monitoring systems are developed, technological processes are improved, new information-communicative channels of interaction with mass media and public are formed. Information policy of enterprises the functioning of which is connected with provision of safe ecological conditions and its monitoring is focused on constant and duly informing of public through mass-media. Experience and technologies of interaction with mass-media and public of Moscow State Unitary-Enterprise- united ecological, scientific and research centre of decontamination of radioactive waste and environmental protection (State Unitarian Enterprise, Scientific and Industrial Association Radon, SUE SIA RADON) is submitted in the article. (author)

  5. Factors influencing public risk-benefit considerations of nanotechnology: Assessing the effects of mass media, interpersonal communication, and elaborative processing.

    Science.gov (United States)

    Ho, Shirley S; Scheufele, Dietram A; Corley, Elizabeth A

    2013-07-01

    This study examines the influence of mass media, interpersonal communication, and elaborative processing on public perception of benefits and risks of nanotechnology, based on a large-scale nationally representative telephone survey of U.S. adult citizens. Results indicate that cognitive processes in the form of news elaboration had a significant positive main effect on benefits outweigh risks perception. The influences of attention to science in newspapers, attention to science news on television, and interpersonal communication about science on public perception of benefits outweigh risks were moderated by elaborative processing, after controlling for socio-demographic variables, religious beliefs, trust in scientists, and scientific knowledge. The findings highlight the importance of elaborative processing when it comes to understanding how the mass media differentially influence public benefits outweigh risks perception of emerging technologies. Specifically, high elaborative processing emphasizes higher levels of perceived benefits outweigh risks than low elaborative processing. This study explores explanations for this phenomenon and offers implications for future research and policy.

  6. The public of media events

    Directory of Open Access Journals (Sweden)

    Christian Morgner

    2010-12-01

    Full Text Available This article focuses on the growing importance of large-scale events and their central role in a globalised media world in relation to public reactions and public involvement. The peculiar structure of such events requires a different understanding of mass communication and its audience. Therefore, the audience is further examined with regard to its impact on and inclusion in the media itself. Consequently, questions are raised as to how the public is incorporated, the form this inclusion takes and the effect that this has on the audience’s participation.The article examines different types of semantic inclusion, with a focus on emotional reactions towards three different media events: the Titanic disaster, the assassination of John F. Kennedy, and the death of Princess Diana.

  7. Benefit Cost Analysis of Three Skin Cancer Public Education Mass-Media Campaigns Implemented in New South Wales, Australia.

    Science.gov (United States)

    Doran, Christopher M; Ling, Rod; Byrnes, Joshua; Crane, Melanie; Shakeshaft, Anthony P; Searles, Andrew; Perez, Donna

    2016-01-01

    Public education mass media campaigns are an important intervention for influencing behaviour modifications. However, evidence on the effectiveness of such campaigns to encourage the population to reduce sun exposure is limited. This study investigates the benefits and costs of three skin cancer campaigns implemented in New South Wales from 2006-2013. This analysis uses Australian dollars (AUD) and 2010-11 as the currency and base year, respectively. Historical data on skin cancer were used to project skin cancer rates for the period 2006-2020. The expected number of skin cancer cases is derived by combining skin cancer rates, sunburn rates and relative risk of skin cancers due to sun exposure. Counterfactual estimates are based on sunburn exposure in the absence of the campaigns. Monetary values are attached to direct (treatment) and indirect (productivity) costs saved due to fewer skin cancer cases. Monetary benefits are compared with the cost of implementing the campaigns and are presented in the form of a benefit-cost ratio. Relative to the counterfactual (i.e., no campaigns) there are an estimated 13,174 fewer skin cancers and 112 averted deaths over the period 2006-2013. The net present value of these benefits is $60.17 million and the campaign cost is $15.63 million. The benefit cost ratio is 3.85, suggesting that for every $1 invested a return of $3.85 is achieved. Skin cancer public education mass media campaigns are a good investment given the likely extent to which they reduce the morbidity, mortality and economic burden of skin cancer.

  8. Benefit Cost Analysis of Three Skin Cancer Public Education Mass-Media Campaigns Implemented in New South Wales, Australia

    Science.gov (United States)

    2016-01-01

    Public education mass media campaigns are an important intervention for influencing behaviour modifications. However, evidence on the effectiveness of such campaigns to encourage the population to reduce sun exposure is limited. This study investigates the benefits and costs of three skin cancer campaigns implemented in New South Wales from 2006–2013. This analysis uses Australian dollars (AUD) and 2010–11 as the currency and base year, respectively. Historical data on skin cancer were used to project skin cancer rates for the period 2006–2020. The expected number of skin cancer cases is derived by combining skin cancer rates, sunburn rates and relative risk of skin cancers due to sun exposure. Counterfactual estimates are based on sunburn exposure in the absence of the campaigns. Monetary values are attached to direct (treatment) and indirect (productivity) costs saved due to fewer skin cancer cases. Monetary benefits are compared with the cost of implementing the campaigns and are presented in the form of a benefit-cost ratio. Relative to the counterfactual (i.e., no campaigns) there are an estimated 13,174 fewer skin cancers and 112 averted deaths over the period 2006–2013. The net present value of these benefits is $60.17 million and the campaign cost is $15.63 million. The benefit cost ratio is 3.85, suggesting that for every $1 invested a return of $3.85 is achieved. Skin cancer public education mass media campaigns are a good investment given the likely extent to which they reduce the morbidity, mortality and economic burden of skin cancer. PMID:26824695

  9. Mass-media information campaigns about road safety. [previously known as: Public information about road safety.

    NARCIS (Netherlands)

    2009-01-01

    In the Netherlands, public information is often used as an instrument to improve road safety. The purpose of each public information campaign is a voluntary and lasting change in traffic behaviour. This requires road users to have sufficient knowledge about a problem and to adapt their behaviour.

  10. Mass Comm Pact: The Concept of Covenant Between Media and Public.

    Science.gov (United States)

    De Mott, John

    In every advanced culture, there exists some kind of understanding between a profession and the people it serves. In the case of mass communication, such an understanding is for the most part an informal compact whose terms are understood more or less tacitly. As the terms of this agreement are renegotiated from time to time--disagreements…

  11. Mass Media and Global Warming: A Public Arenas Model of the Greenhouse Effect's Scientific Roots.

    Science.gov (United States)

    Neuzil, Mark

    1995-01-01

    Uses the Public Arenas model to examine the historical roots of the greenhouse effect issue as communicated in scientific literature from the early 1800s to modern times. Utilizes a constructivist approach to discuss several possible explanations for the rise and fall of global warming as a social problem in the scientific arena. (PA)

  12. Mass media tours Bangladesh.

    Science.gov (United States)

    1998-07-01

    In May 1998, representatives of Japan's mass media toured Bangladesh to learn about the country's reproductive health and population programs. The goal of the visit was for the journalists to spread information about the projects to their peers, to government officials, and parliamentarians responsible for allocations of foreign aid. The 1st stage of the visit involved meetings with program officials and organizers. In the 2nd stage, the journalists toured: 1) Matlab, where the International Center for Diarrhoeal Disease Research has been implementing an intensive family planning (FP) program; 2) the Panchdona IP area, where the Integrated Family Development Project is being conducted with funding from the Japanese government; 3) an FP office and satellite clinic; and 4) a site where voluntary organizations are providing FP/maternal-child health care. The journalists also learned about how micro-credit loans operate. Participating journalists reported that they were very impressed with the people of Bangladesh, and that they had gained a new understanding of the relationship between reproductive health and human rights.

  13. Mass Media in the Classroom.

    Science.gov (United States)

    Firth, Brian

    The teacher is provided with a range of practical suggestions for teaching about mass media. Chapters are devoted to the press, magazines, television, advertising, and film. The author argues that the teacher must start from the place of the various media in the lives of the children and not from a desire to instruct the children as to what they…

  14. Mass Media and Political Participation

    Science.gov (United States)

    Lewellen, James R.

    1976-01-01

    Research reviews and statistical analysis of a specific study suggest that the mass media play a direct role in the political socialization of adolescents insofar as overt political behavior is concerned. (Author/AV)

  15. [The pandemic of the experts in the mass media. How to create trust in public communication by acknowledging ignorance and uncertainty].

    Science.gov (United States)

    Stollorz, V

    2013-01-01

    The first influenza pandemic in the twenty-first century is an example of how public trust in expert recommendations can erode if prognostic ability of these experts is suddenly doubted in the mass media. A highly consonant pandemic alarm communicated through the mass media can later cause heightened resonance concerning the appropriateness of the same alarm. In this case a paradoxical effect can develop, in which the same media outlet first paints an overly risky picture of an unfolding pandemic only to later condemn this assessment as alarmist. Can such behavior be considered a defect of journalism? In this article I describe the circumstances under which such media dynamics and "hypes" without trust in expertise are more likely to develop: when there is nontransparent decision making; when uncertainty and nescience of expert judgments are not communicated transparently; when warnings and measures taken are not readily adapted to the evolving risk situation in reality. If these basic principles are recognized in future pandemic risk communication, long-term public trust in scientific expertise can be secured. In this way, despite a public health crisis, a long-lasting break in the credibility of sound science can be avoided.

  16. Going Public on Social Media

    Directory of Open Access Journals (Sweden)

    Greg Elmer

    2015-04-01

    Full Text Available This brief essay questions the disconnect between the financial goals of social media properties and the concerns of privacy advocates and other new media critics. It is argued that critics of social media often fail to recognize the financial imperative of social media companies, one that requires users to divulge and publicize ever more granular aspects of their daily lives, thoughts, and feelings.

  17. Increasing Interest of Mass Communication Media and the General Public in the Distribution of Tweets About Mental Disorders: Observational Study.

    Science.gov (United States)

    Alvarez-Mon, Miguel Angel; Asunsolo Del Barco, Angel; Lahera, Guillermo; Quintero, Javier; Ferre, Francisco; Pereira-Sanchez, Victor; Ortuño, Felipe; Alvarez-Mon, Melchor

    2018-05-28

    The contents of traditional communication media and new internet social media reflect the interests of society. However, certain barriers and a lack of attention towards mental disorders have been previously observed. The objective of this study is to measure the relevance of influential American mainstream media outlets for the distribution of psychiatric information and the interest generated in these topics among their Twitter followers. We investigated tweets generated about mental health conditions and diseases among 15 mainstream general communication media outlets in the United States of America between January 2007 and December 2016. Our study strategy focused on identifying several psychiatric terms of primary interest. The number of retweets generated from the selected tweets was also investigated. As a control, we examined tweets generated about the main causes of death in the United States of America, the main chronic neurological degenerative diseases, and HIV. In total, 13,119 tweets about mental health disorders sent by the American mainstream media outlets were analyzed. The results showed a heterogeneous distribution but preferential accumulation for a select number of conditions. Suicide and gender dysphoria accounted for half of the number of tweets sent. Variability in the number of tweets related to each control disease was also found (5998). The number of tweets sent regarding each different psychiatric or organic disease analyzed was significantly correlated with the number of retweets generated by followers (1,030,974 and 424,813 responses to mental health disorders and organic diseases, respectively). However, the probability of a tweet being retweeted differed significantly among the conditions and diseases analyzed. Furthermore, the retweeted to tweet ratio was significantly higher for psychiatric diseases than for the control diseases (odds ratio 1.11, CI 1.07-1.14; Pmedia outlets and the general public demonstrate a preferential

  18. Social media in public health.

    Science.gov (United States)

    Kass-Hout, Taha A; Alhinnawi, Hend

    2013-01-01

    While social media interactions are currently not fully understood, as individual health behaviors and outcomes are shared online, social media offers an increasingly clear picture of the dynamics of these processes. Social media is becoming an increasingly common platform among clinicians and public health officials to share information with the public, track or predict diseases. Social media can be used for engaging the public and communicating key public health interventions, while providing an important tool for public health surveillance. Social media has advantages over traditional public health surveillance, as well as limitations, such as poor specificity, that warrant additional study. Social media can provide timely, relevant and transparent information of public health importance; such as tracking or predicting the spread or severity of influenza, west nile virus or meningitis as they propagate in the community, and, in identifying disease outbreaks or clusters of chronic illnesses. Further work is needed on social media as a valid data source for detecting or predicting diseases or conditions. Also, whether or not it is an effective tool for communicating key public health messages and engaging both, the general public and policy-makers.

  19. Teaching English through Mass Media

    Directory of Open Access Journals (Sweden)

    Vilma Tafani

    2009-03-01

    Full Text Available This article aims at analyzing the importance of using Mass Media in the classroom and finding the ways how to use Printed and Audio-visual Media. It is the result of an in-depth study, surveys and questionnaires thus trying to make the ideas in this article more trustworthy. It is based not only on the literature review but also on long personal experience. It is a brief description of some practical examples and some tips for novice teachers. Further more, this article tends to deal with some of the key issues of using media in the classroom. Here are included some of the findings of my research work on a post-doctorate Fulbright Program in 2001. The following issues are open for discussion: the importance of Media in general and in education in particular; Media are persuasive and pervasive, newspapers, magazines, radio, television and internet in the classroom, etc.

  20. Teaching English through Mass Media

    Science.gov (United States)

    Tafani, Vilma

    2009-01-01

    This article aims at analyzing the importance of using Mass Media in the classroom and finding the ways how to use Printed and Audio-visual Media. It is the result of an in-depth study, surveys and questionnaires thus trying to make the ideas in this article more trustworthy. It is based not only on the literature review but also on long personal…

  1. Cold fusion, mass media and actual science

    Energy Technology Data Exchange (ETDEWEB)

    Orefice, A. (Milan Univ. (Italy))

    1990-03-01

    The peculiar affair of cold nuclear fusion, a recent and exemplary pattern of today's scientific and public habits, is considered. An overview is proposed on the contemporary approach to science and technology, both of the mass media and research worlds. It shows how mass media with its power of suggestion and ability to raise financial resources can lead many researchers into unpredictable - if not irresponsible behaviour. Yet, an eccess of empiricism may often induce researchers to rely rather on serendipity than on deeper meditation.

  2. Imaging Teachers: In Fact and in the Mass Media.

    Science.gov (United States)

    Reyes, Xae Alicia; Rios, Diana I.

    2003-01-01

    The impact of mass media on public images of teachers and students is considered in a dialogue between two educational and mass media researchers. Stereotypes in films, such as teacher-savior and student-failure, and abundant reports about Latino dropout rates and low academic achievement impact teachers and the public, who accept negative images…

  3. Algorithms and Public Service Media

    DEFF Research Database (Denmark)

    Sørensen, Jannick Kirk; Hutchinson, Jonathon

    2018-01-01

    When Public Service Media (PSM) organisations introduce algorithmic recommender systems to suggest media content to users, fundamental values of PSM are challenged. Beyond being confronted with ubiquitous computer ethics problems of causality and transparency, also the identity of PSM as curator...

  4. Effects of news media messages about mass shootings on attitudes toward persons with serious mental illness and public support for gun control policies.

    Science.gov (United States)

    McGinty, Emma E; Webster, Daniel W; Barry, Colleen L

    2013-05-01

    In recent years, mass shootings by persons with serious mental illness have received extensive news media coverage. The authors test the effects of news stories about mass shootings on public attitudes toward persons with serious mental illness and support for gun control policies. They also examine whether news coverage of proposals to prevent persons with serious mental illness from having guns exacerbates the public's negative attitudes toward this group. The authors conducted a survey-embedded randomized experiment using a national sample (N=1,797) from an online panel. Respondents were randomly assigned to groups instructed to read one of three news stories or to a no-exposure control group. The news stories described, respectively, a mass shooting by a person with serious mental illness, the same mass shooting and a proposal for gun restrictions for persons with serious mental illness, and the same mass shooting and a proposal to ban large-capacity magazines. Outcome measures included attitudes toward working with or living near a person with serious mental illness, perceived dangerousness of persons with serious mental illness, and support for gun restrictions for persons with serious mental illness and for a ban on large-capacity magazines. Compared with the control group, the story about a mass shooting heightened respondents' negative attitudes toward persons with serious mental illness and raised support for gun restrictions for this group and for a ban on large-capacity magazines. Including information about the gun restriction policy in a story about a mass shooting did not heighten negative attitudes toward persons with serious mental illness or raise support for the restrictions. The aftermath of mass shootings is often viewed as a window of opportunity to garner support for gun control policies, but it also exacerbates negative attitudes toward persons with serious mental illness.

  5. Mass Media Forces in Our society. Second Edition.

    Science.gov (United States)

    Voelker, Francis H.; Voelker, Ludmila A.

    The primary purpose of this book is to help the public become more aware and critical in their selection and appraisal of the media. Part 1 consists of a single essay by Theodore Peterson that gives a historical perspective on the development of the mass media in the United States. Part 2 deals with the print and electronic media: magazines, photo…

  6. An Appraisal of Mass Media Role in Consolidating Democracy in ...

    African Journals Online (AJOL)

    DrNneka

    The Nigerian media has been playing an active role in instituting democratic structures since the ... mass media eventually yielded positive result when on the 29th of May 1999 the ... presence of democratic or special bias in the media may have profound effect. Public ..... Issues in the 2011 general elections in Nigeria.

  7. Agricultural extension and mass media.

    Science.gov (United States)

    Perraton, H

    1983-12-01

    To learn more about the use of the mass media for agricultural extension, the World Bank has considered the efforts of 2 units: INADES-formation in West Africa and the Extension Aids Branch of Malawi. The INADES-formation study focuses on Cameroon but also considers work in Rwanda and the Ivory Coast. Some general conclusions emerge from a comparison of the 2 organizations. Malawi operates an extension service which reaches farmers through extension agents, through farmer training centers, and through mass media. The Extension Aids Branch (EAB) has responsibility for its media work and broadcasts 4 1/2 hours of radio each week. Its 6 regular radio programs include a general program which interviews farmers, a music request program in which the music is interspersed with farming advice, a farming family serial, and a daily broadcast of agricultural news and information. The 17 cinema vans show some agricultural films, made by EAB, some entertainment films, and some government information films from departments other than the ministry of agriculture. EAB also has a well-developed program of research and evaluation of its own work. INADES-formation, the training section of INADES, works towards social and economic development of the population. It teaches peasant farmers and extension agents and does this through running face-to-face seminars, by publishing a magazine, "Agripromo," and through correspondence courses. In 1978-79 INADES-formation enrolled some 4500 farmers and extension agents as students. Both of these organizations work to teach farmers better agriculture techniques, and both were created in response to the fact that agricultural extension agents cannot meet all the farmers in their area. Despite the similarity of objective, there are differences in methods and philosophy. The EAB works in a single country and uses a variety of mass media, with print playing a minor role. INADES-formation is an international and nongovernmental organization and its

  8. Case-study session 1. Mass media and public information on nuclear energy and radiation: Striving for two-way confidence and understanding. Introduction by session chairman

    International Nuclear Information System (INIS)

    SanLaholma, Juhani

    1989-01-01

    The ENS Information Committee carried out an assessment of public opinion and news media. The conclusions of this assessment are presented. The ENS recognized fully the significant role of the news media in reflecting public opinion in the nuclear field. It was concluded that it is worthwhile and important for the nuclear organizations to consider why unverified, even false, information appears so often in the media. The study emphasized that the nuclear organizations' relations with the news media are of high significance. ENS emphasized that it is important for the nuclear sector sector to pursue an active and frank information policy with the news media. ENS recognized that it is our task to prepare and provide the news media and the public with prompt, correct and objective information it is endless work but, at the same time, our only way of winning and attaining credibility and confidence among the public

  9. Algorithms and Public Service Media

    OpenAIRE

    Sørensen, Jannick Kirk; Hutchinson, Jonathon

    2018-01-01

    When Public Service Media (PSM) organisations introduce algorithmic recommender systems to suggest media content to users, fundamental values of PSM are challenged. Beyond being confronted with ubiquitous computer ethics problems of causality and transparency, also the identity of PSM as curator and agenda-setter is challenged. The algorithms represents rules for which content to present to whom, and in this sense they may discriminate and bias the exposure of diversity. Furthermore, on a pra...

  10. Mass Media Agenda and Conflict Resolution in Jos, Plateau State ...

    African Journals Online (AJOL)

    The mass media are known to always set agenda for the public to follow; this they do by raising salient issues, occurrences and events, as they happen in the society and bringing them to public glare. The media set agenda of peace, love, unity, etc, just to mention a few. As they raise these salient issues, people begin to ...

  11. Mass Media: The Invisible Environment.

    Science.gov (United States)

    Glessing, Robert J.; White, William P.

    This anthology for students of media consists of essays and articles grouped under four topics: media forms, media content, media environments, and "the last word." Media forms deals with the nature of these kinds of media: electronic, print, film, music, and comics, graffiti, and clothing. Media content contains articles on the news, advertising,…

  12. Building brands without mass media.

    Science.gov (United States)

    Joachimsthaler, E; Aaker, D A

    1997-01-01

    Costs, market fragmentation, and new media channels that let customers bypass advertisements seem to be in league against the old ways of marketing. Relying on mass media campaigns to build strong brands may be a thing of the past. Several companies in Europe, making a virtue of necessity, have come up with alternative brand-building approaches and are blazing a trail in the post-mass-media age. In England, Nestlé's Buitoni brand grew through programs that taught the English how to cook Italian food. The Body Shop garnered loyalty with its support of environmental and social causes. Cadbury funded a theme park tied to its history in the chocolate business. Häagen-Dazs opened posh ice-cream parlors and got itself featured by name on the menus of fine restaurants. Hugo Boss and Swatch backed athletic or cultural events that became associated with their brands. The various campaigns shared characteristics that could serve as guidelines for any company hoping to build a successful brand: senior managers were closely involved with brand-building efforts; the companies recognized the importance of clarifying their core brand identity; and they made sure that all their efforts to gain visibility were tied to that core identity. Studying the methods of companies outside one's own industry and country can be instructive for managers. Pilot testing and the use of a single and continuous measure of brand equity also help managers get the most out of novel approaches in their ever more competitive world.

  13. [Mass media consumption in adolescence].

    Science.gov (United States)

    Bercedo Sanz, A; Redondo Figuero, C; Pelayo Alonso, R; Gómez Del Río, Z; Hernández Herrero, M; Cadenas González, N

    2005-12-01

    To describe mass media use in teenagers (television, mobile phones, computers, Internet and video games) and to analyze its influence on teenagers' health and development. We performed a cross sectional study by means of a survey of 884 teenagers aged between 14 and 18 years old who were in the third and fourth years of high school in six towns in Cantabria (Spain) in June 2003. The statistical analysis consisted of uni- and bivariable descriptive statistics. All the teenagers had a television set at home and 24 % of families had four or more television sets. The presence of distinct mass media in teenagers' rooms was 52.5 % for televisions, 57.8 % for computers, 52 % for the Internet and 38.7 % for games consoles. The most frequently found media in teenagers' bedrooms were radio/cassette players and compact disks with 76.8 % and 67.4 %, respectively. Teenagers watched television for an average of 3 hours per day on weekdays and 3.2 hours per day at weekends. They played games consoles for an average of 0.69 hours per day on weekdays (41 min) and an average of 1.09 hours per day (65 min) at weekends and used the Internet on weekdays for an average of 0.83 hours per day (49 min) and an average of 1.15 hours per day (69 min) at weekends. A total of 87.2 % of the teenagers, especially girls, had a mobile phone (91.6 % of girls versus 82.4 % of boys; p chatting and sending e-mails. Sixty-two percent of teenagers had been to a cybercafé and 40.8 % has visited a pornographic web site, especially boys (33.1 % of boys versus 7.7 % of girls; p video console, especially boys (87 % of boys versus 57.2 % of girls; p video games with shooting, fights, sports and driving, while girls preferred adventure video games. Nearly a quarter (22.2 %) spent money on video games and cybercafés (an average of 27.06 3 a month in boys and 16.81 3 a month in girls) with no significant differences between sexes. Society as a whole and especially health professionals should increase health

  14. Making sense of policy choices: understanding the roles of value predispositions, mass media, and cognitive processing in public attitudes toward nanotechnology

    Science.gov (United States)

    Ho, Shirley S.; Scheufele, Dietram A.; Corley, Elizabeth A.

    2010-10-01

    Using a nationally representative telephone survey of 1,015 adults in the United States, this study examines how value predispositions, communication variables, and perceptions of risks and benefits are associated with public support for federal funding of nanotechnology. Our findings show that highly religious individuals were less supportive of funding of nanotech than less religious individuals, whereas individuals who held a high deference for scientific authority were more supportive of funding of the emerging technology than those low in deference. Mass media use and elaborative processing of scientific news were positively associated with public support for funding, whereas factual scientific knowledge had no significant association with policy choices. The findings suggest that thinking about and reflecting upon scientific news promote better understanding of the scientific world and may provide a more sophisticated cognitive structure for the public to form opinions about nanotech than factual scientific knowledge. Finally, heuristic cues including trust in scientists and perceived risks and benefits of nanotech were found to be associated with public support for nanotech funding. We conclude with policy implications that will be useful for policymakers and science communication practitioners.

  15. Making sense of policy choices: understanding the roles of value predispositions, mass media, and cognitive processing in public attitudes toward nanotechnology

    International Nuclear Information System (INIS)

    Ho, Shirley S.; Scheufele, Dietram A.; Corley, Elizabeth A.

    2010-01-01

    Using a nationally representative telephone survey of 1,015 adults in the United States, this study examines how value predispositions, communication variables, and perceptions of risks and benefits are associated with public support for federal funding of nanotechnology. Our findings show that highly religious individuals were less supportive of funding of nanotech than less religious individuals, whereas individuals who held a high deference for scientific authority were more supportive of funding of the emerging technology than those low in deference. Mass media use and elaborative processing of scientific news were positively associated with public support for funding, whereas factual scientific knowledge had no significant association with policy choices. The findings suggest that thinking about and reflecting upon scientific news promote better understanding of the scientific world and may provide a more sophisticated cognitive structure for the public to form opinions about nanotech than factual scientific knowledge. Finally, heuristic cues including trust in scientists and perceived risks and benefits of nanotech were found to be associated with public support for nanotech funding. We conclude with policy implications that will be useful for policymakers and science communication practitioners.

  16. [Mass media communication of biomedical advances].

    Science.gov (United States)

    P Salas, Sofía; Beca I, Juan Pablo

    2008-10-01

    The public dissemination of advances in biomedical research and clinical medicine generates several difficulties and problems. Mass media have the responsibility to report accurately and in a comprehensive way, and physicians and researchers must provide this information in a timely manner and without bias. After reviewing the literature related to this subject and discussing some examples of inadequate information in the Chilean context, the authors suggest the following recommendations: journalists should compare and evaluate the information appropriately before its publication, researchers and journalists should work together, reports should inform clearly about the state of the research and every academic institution should avoid reporting publicly preliminary experiences. If these recommendations are followed, the general public, physicians, researchers and health care institutions will be benefited.

  17. Public broadcasting, media engagement, and 2-1-1: using mass communication to increase the use of social services.

    Science.gov (United States)

    Shah, Dhavan V; McLeod, Douglas M; Rojas, Hernando; Sayre, Benjamin G; Vraga, Emily; Scholl, Rosanne M; Jones, Clive; Shaw, Amy

    2012-12-01

    The 2008-2009 subprime mortgage crisis was catastrophic, not only for the global economy but for families across the social spectrum. The resultant economic upheaval threatened the livelihoods, well-being, and health of many citizens, who were often unsure where to turn for help. At this critical juncture, public broadcasting stations worked to connect viewers to support resources through 2-1-1. This study was designed to evaluate the ability of public broadcasting to increase the use of information and referral services. Autoregressive integrated moving average (ARIMA) modeling and regression analysis document the relationship between public broadcasting initiatives and 2-1-1 call volume in 35 highly affected U.S. markets. Time-series data from St. Louis MO were collected and analyzed in 2008. Station-level data from across the nation were collected during 2009-2010 and analyzed in 2010. ARIMA results show a distinct linkage between the timing and duration of Channel 9 in St. Louis MO (KETC) programming and a subsequent (approximately 400%) increase in 2-1-1 calls regarding financial services and assistance. Regression path analysis not only found evidence of this same effect nationally but also showed that differences in the broadcaster's orientation and approach mediated effects. Specifically, stations' orientations toward engagement were mediated through strong outreach strategies to increase 2-1-1 use. This study documents the ability of public broadcasting to help citizens in need connect with social resources through 2-1-1 services. By focusing attention on the mortgage crisis and its attendant consequences, and by publicizing 2-1-1 services as a gateway to supportive resources, public broadcasters fostered linkages between those in need and social resources. Moreover, the level of a station's commitment to engaging citizens had a strong bearing on the success of its programming initiatives and community partnerships with organizations such as 2

  18. Mass Media and Terrorism: Deconstructing the Relationship

    OpenAIRE

    Prayudi, Prayudi

    2008-01-01

    Issue of terrorism came to surface in this early twenty first century through a number ofacts violence that have killed hundreds and injured thousands of people. At the same time, theseevents have been dominated the mass media contents. Principally, mass media and issue ofterrorism are inseparable. This paper examines the relationship between mass media and terrorism.It is done through the deconstruction of the concept of terrorism and how terrorism isunderstood as a communicational process. ...

  19. Social education of youth with mass media

    OpenAIRE

    Ryazanova A.; Zakirova A.

    2017-01-01

    This article reveals the influence of mass media; the concepts of education, the distinctive influence and different types, methods and mechanisms of mass media. The object of the study is the social education of young people. The subject is the synthesis of social educator’s work with the youth using the mass media. The aim of the work is to analyze the social educator’s work. Methods: theoretical analysis of literature, work’s synthesis of the specialist.

  20. Trust to mass-media: micro- and macrolevel

    Directory of Open Access Journals (Sweden)

    A. S. Kavyerina

    2014-11-01

    Full Text Available Trust is the basic element of civil society.For the last decades Ukrainian social institutions, including mass media, suffering of the crisis of trust. Public informing, socialization, formation of public opinion are the main functions of mass media. Mass media takes part in a lot of social processes and spheres of society. Accuracy of the information, compliance with standards,objectivity and trust of the audience are very important because of the influence of the mass media. The paper deals with various interpretations of trust and theories of N.Luhmann, P. Sztompka and A. Seligmen, thatemphasize the importance of trust during the transformation of society. Also author considers the approaches to defining levels of trust. Attention was focused on two levels – the micro-level which represents personal trust and the macro-level with institutional trust. Author analyzes mass media as a social institution and considers social media as a type of mass media, which has its own unique characteristics such as high level of the informational participation, lack of the law regulation and the organizational structure. These characteristics bring to the foreground figure of the author. So the social media covers both levels of forming a trusting relationship with audience – micro and macrolevel.

  1. Mass Media for Smoking Cessation in Adolescents

    Science.gov (United States)

    Solomon, Laura J.; Bunn, Janice Y.; Flynn, Brian S.; Pirie, Phyllis L.; Worden, John K.; Ashikaga, Takamaru

    2009-01-01

    Theory-driven, mass media interventions prevent smoking among youth. This study examined effects of a media campaign on adolescent smoking cessation. Four matched pairs of media markets in four states were randomized to receive or not receive a 3-year television/radio campaign aimed at adolescent smoking cessation based on social cognitive theory.…

  2. [Alcohol advertising in written mass media in Spain].

    Science.gov (United States)

    Montes-Santiago, J; Alvarez Muñiz, M L; Baz Lomba, A

    2007-03-01

    Alcohol advertising is a powerful factor of incitation to consumption. We analyzed the alcohol advertising, especially that youth-focused, in written mass media in Spain during the period 2002-2006. Annual cross-sectional study of advertisements in 41 widely difused written mass media (average readers: 10,1 millions). Media admitting alcohol publicity were 29% in the whole. (2,9 millions of readers on average, 29% of total readers). Alcohol advertising constituted the 3,8% of global publicity and the 8,6% of the publicity in media admitting alcohol publicity. In this period only 4% of the media (2,4% of total readers) inserted antidrug campaigns. In brief, three out of 10 total readers and one out of 12 people older than 15 years suffered the impact of tobacco advertising. Young people were included in 33% of alcohol advertisements and 3 out of 6 of youth-oriented magazines permitted a such publicity. Alcohol publicity remains high in written mass media in Spain. By contrast few people received informative antidrug campaigns. Advertising was preferentially directed to young people.

  3. The Mass Media Influence on the Impact of Health Policy

    Directory of Open Access Journals (Sweden)

    Cătălin BABA

    2007-02-01

    Full Text Available The theme of this study is a distinct examination of the issues regarding health policy, social representations and mass media. The analysis of the mass media influence on the impact of health policy leads to a portrayal of the related programs and the way they are received by citizens through mass media. Owing to the mass media quality to be an indicator of democracy it is very important to study its role in setting people daily agenda considering how it is able to maintain and create trends merely through recurrent messages. The issues frequently conveyed by media industry influences citizens’ interest with regard to community, producing effects on public policy. We must bear in mind that the more persistent in media they are, the more relevant for community this issues will be. The authors of the study put forward a method through which diverse programmes can be analysed. A comparative analysis of mass media and citizens’ social representations and its findings provide information about the influence between them. According to agenda setting theory and many international studies on health policy the authors conclude that mass media institution highly influence the impact of the health policy in health. Moreover, it is important to mention that the impact refers to all the stages of a policy-making: beginning with the problem identification and ending with the evaluation of the implementation process.

  4. Social Media, Traditional Media and Marketing Communication of Public Relations

    DEFF Research Database (Denmark)

    Khajeheian, Datis; Mirahmadi, Fereshteh

    2015-01-01

    Public relations are undertaking more important role in the marketing communication and advertising. The present paper reports a survey conducted in three Iranian banks’ public relations departments to understand how they use different media in their marketing communications and other related...... functions. A classification of public relations functions including fourteen functions in three categories has taken as research framework and by using a questionnaire, eight media have been asked to rank for each function, includes Television, Radio, Newspaper, Magazine, Classified Ads, Internet Websites......, Social media and finally Mobile and SMS ads. Findings show that traditional media still play a dominant role in media consumption of public relations, while new Web2.0 media consist of Mobile communications and Social networks, have never ranked better than fifth from eight. Some reasons have been argues...

  5. Public framing organizational crisis situations: social media versus news media

    NARCIS (Netherlands)

    van der Meer, T.G.L.A.; Verhoeven, P.

    2013-01-01

    This study examines framing of organizational crises by news media and the public. Due to the rapidly evolving and escalating character of crises, this study emphasizes the initial phase of a crisis, in which public social media manifestations (tweets) play a crucial role. Moreover, this study uses

  6. User Behavior in Mass Media Websites

    Directory of Open Access Journals (Sweden)

    Manuel GÓMEZ ZOTANO

    2016-06-01

    Full Text Available Mass media websites can be worthy to understand user trends in web services. RTVE, the National Broadcaster in Spain is a sample of such kind of service. Trend points to a shorter user interaction over the last three years, and a more straight access to content. Besides the number of pages consumed in a visit is becoming smaller as well. This article reviews these trends with data obtained from public sources, and analyze the distribution of web pages in the client layer and the corresponding distribution observed in the server layer. The two distributions can be characterized by Zipf-like distributions and ?, the degree of disparity in the popularity distribution, is calculated for both. In all cases ? is higher to one implying a huge concentration of popularity on a few objects.

  7. Health worries: analysis of mass media influence

    OpenAIRE

    Beléndez, Marina; Martín Llaguno, Marta; Suriá Martínez, Raquel; Hernández-Ruiz, Alejandra

    2004-01-01

    Póster presentado en 18th Annual Conference of the European Health Psychology Society, 21-24 June 2004, Helsinki, Finland. During the last years, mass media have centred on health and illness information more than ever before and stories about health risks fill up newspapers, magazines, TV programmes and internet sites. Recently, much of these informations are focused on emergent health risks, such as genetically modified food. In western countries, mass media appear as one of the main ...

  8. Public service in the age of social network media

    DEFF Research Database (Denmark)

    Hjarvard, Stig

    2018-01-01

    This chapter addresses how, and to what extent, public service obligations and institutions may be redefined and extended to facilitate information flows and public deliberation using social network media as a remedy for democratic deficiencies of both older mass media and newer forms of network...... media. I make a case for three public service functions that have particular importance in social network media: curation, moderation, and monitoring. Building on a critique of the individualistic perspective underlying both cyber-optimist and -pessimist accounts of the potentials of social network...... media, an alternative and institutional perspective based on mediatization theory is introduced. I focus on the ongoing restructuring of societal spheres through which strategic and sociable forms of communication are challenging deliberative forms of communication. Based on recent studies on public...

  9. Religious communication and hegemony of mass media

    Directory of Open Access Journals (Sweden)

    Petrushkevych Maria Stefanivna

    2015-12-01

    Full Text Available Religious communication is the complex object of scientific research that involves existential component and the inextricable link with relevant historical trends. Mass culture and the information society put pressure on modern religious communication. Media is actively integrating into the system of religious communication. Hegemony of mass communication is realized through the media and religious communicative system becomes the part of this hegemony. Peculiarities of religious communication processes are conditioned by consciousness of itself impact and the need to integrate into the media system.

  10. Mass of polaritons in different dielectric media

    International Nuclear Information System (INIS)

    Dzedolik, I V; Lapayeva, S N

    2011-01-01

    Some models of electromagnetic field interactions with linear and nonlinear dielectric media based on the approach of polarization and electromagnetic wave propagation in media are considered. It is shown that quasi-particles generated in the dielectric medium, called polaritons, have mass whose quantity depends on the efficiency of the electromagnetic field and interaction with the medium. The mass and velocity of polaritons can be controlled by the external electric field. The value of the mass of polaritons was measured in a transparent crystal

  11. The European Public on Social Media

    DEFF Research Database (Denmark)

    Tarta, Ancuta-Gabriela

    This study explorers the European public on social media by discussing the case of communicative interactions taking place on the official Facebook page of the European Parliament. Based on the theoretical framework conceptualizing the public and the public sphere on social network sites, the study...... examines the European social media public from two perspectives. The first is a top-down, institutional perspective of European Parliament, based on a case-study approach to the way this European institution constructs and addresses the public through its social media communication. The second is a bottom......-up perspective of the public of social media users, informed by a content analysis of Facebook comments and a discourse analysis of live chat interactions with Members of the European Parliament. Results confirm a discursive potential of the Facebook public of users. In the case of the Facebook comment threads...

  12. Cancer patients and mass media

    Directory of Open Access Journals (Sweden)

    Mirjana Rajer

    2015-06-01

    Full Text Available ABSTRACTBACKGROUNDNowadays cancer patients tend to be more involved in the medical decision process. Active participation improves health outcomes and patient satisfaction. To participate effectively patients require a huge amount of information, but time limits make it impossible to satisfy all information needs at clinics. We tried to find out which kind of media cancer patients use when searching for information and how often. Lastly, we try to find out how popular the Internet is in this regard.METODSIn this research we invited cancer patients, who had regular clinic examinations at the Oncology Institute between 21st and 25th May in 2012. We carried out a prospective research by anonymous questionnaires. We were investigating which media were used and how often. We analysed results with descriptive statistics, ANOVA, the χ²-Test and the t-test.RESULTS478 of 919 questionnaires distributed among cancer patients were returned. Mean age was 59.9 years. 61 % of responders were female, and the most common level of education was high school (33 %. Most common cancer type was breast cancer (33 %, followed by gastrointestinal and lung cancer. Patients search for information most often on television (81.4% responders, followed by specialized brochures (78%, internet (70.8% and newspapers (67.6%. Patients who do not use media for information searching are older than average (62.5 years vs. 59.9 years; p<0,000.CONCLUSIONSAccording to our results patients search for information most often on television, followed by brochures, internet and newspapers. Older patients less often search for information. This data might help doctors in everyday clinical practice.

  13. New media technologies and mass media reform processes

    Directory of Open Access Journals (Sweden)

    Tomić Boban

    2017-01-01

    Full Text Available This paper reviews and assesses the chances for survival and development of the media in Serbia and ib the region, from the perspective of new information and communication technologies (ICT applied in media business. In the paper theoretical method is used and harmonized with the needs of describing the problems and the observed processes and phenomena, as well as empirical method which is used for collecting and interpreting concrete facts and data on the observed processes and phenomena. The starting point lies in the fact that modern media is definitely, more and more, dependent on new technologies. A part of the new technologies is used in the process of collecting, selecting and editing media content, while the other part of the technology is used in the process of dissemination and propulsion of media content to the mass audience, and also in the feedback function as well. The technology revolution, which we describe, started with mp3, jpg and avi files, and continues with internet broadcasting, social networks, cloud technologies and new digital platforms which are used by today's media for distribution of media content. The particularity of the media in the region lies in the fact that they operating in the societes with delay of political and economic transition, so all the productive resources of society, due to this backlog, are slower adapted to the new conditions of business in the digital era. The consequences that have arisen from such dynamics of development make many media in Serbia and the region quite dysfunctional, especially those who were exposed during this transition to long-standing legal, economic and program crises. That is why most of the existing media in Serbia, especially small ones, are unprepared for modernization and they are not ready for re-modeling in accordance with the new technological circumstances.

  14. Examination of the mass media process and personal factors affecting the assessment of mass media-disseminated health information.

    Science.gov (United States)

    Avcı, Kadriye; Çakır, Tülin; Avşar, Zakir; Üzel Taş, Hanife

    2015-06-01

    This study examined the mass media and personal characteristics leading to health communication inequality as well as the role of certain factors in health communication's mass media process. Using both sociodemographic variables and Maletzke's model as a basis, we investigated the relationship between selected components of the mass communication process, the receiving of reliable health information as a result of health communication, and the condition of its use. The study involved 1853 people in Turkey and was structured in two parts. The first part dealt with questions regarding sociodemographic characteristics, the use of the mass media and the public's ability to obtain health information from it, the public's perception of the trustworthiness of health information, and the state of translating this information into health-promoting behaviours. In the second part, questions related to the mass communication process were posed using a five-point Likert scale. This section tried to establish structural equation modelling using the judgements prepared on the basis of the mass media model. Through this study, it has been observed that sociodemographic factors such as education and age affect individuals' use of and access to communication channels; individuals' trust in and selection of health information from the programme content and their changing health behaviours (as a result of the health information) are related to both their perception of the mass communication process and to sociodemographic factors, but are more strongly related to the former. © The Author(s) 2014.

  15. ECONOMIC ASPECTS OF MASS-MEDIA AND THE CHANGES GENERATED BY THE ECONOMIC CRISIS

    OpenAIRE

    TRAIAN ALEXANDRU NASTASE

    2011-01-01

    In this paper we intend to describe the economic implications of mass-media in correlation with the recent socio-economic changes generated by the economic crisis. We take into consideration the dual market on which mass-media evolves: the mass-media products market, and the advertising market, keeping in mind that the behavior of a mass-media institution on one market, can have direct implication on the other market. We analyze the relation between mass-media and the public (audience), the c...

  16. Mass media for smoking cessation in adolescents.

    Science.gov (United States)

    Solomon, Laura J; Bunn, Janice Y; Flynn, Brian S; Pirie, Phyllis L; Worden, John K; Ashikaga, Takamaru

    2009-08-01

    Theory-driven, mass media interventions prevent smoking among youth. This study examined effects of a media campaign on adolescent smoking cessation. Four matched pairs of media markets in four states were randomized to receive or not receive a 3-year television/radio campaign aimed at adolescent smoking cessation based on social cognitive theory. The authors enrolled 2,030 adolescent smokers into the cohort (n = 987 experimental; n = 1,043 comparison) and assessed them via annual telephone surveys for 3 years. Although the condition by time interaction was not significant, the proportion of adolescents smoking in the past month was significantly lower in the experimental than comparison condition at 3-year follow-up when adjusted for baseline smoking status. The media campaign did not impact targeted mediating variables. A media campaign based on social cognitive constructs produced a modest overall effect on smoking prevalence among adolescents, but the role of theory-based constructs is unclear.

  17. Social media in public health care

    DEFF Research Database (Denmark)

    Andersen, Kim Normann; Medaglia, Rony; Henriksen, Helle Zinner

    2012-01-01

    This paper investigates the impacts of social media use in Danish public health care with respect to capabilities, interactions, orientations, and value distribution. Taking an exploratory approach, the paper draws on an array of quantitative and qualitative data, and puts forward four propositions......: social media transform the access to health-related information for patients and general practitioners, the uptake of social media can be a cost driver rather than a cost saver, social media provide empowerment to patients, and the uptake of social media is hindered by legal and privacy concerns...

  18. Mass media image of selected instruments of economic develepment

    Directory of Open Access Journals (Sweden)

    Kruliš Ladislav

    2016-07-01

    Full Text Available The goal of this paper is twofold. Firstly, two instruments of economic development – investment incentives and cluster initiatives – were compared according to the frequency of their occurrence in selected mass media sources in the Czech Republic in the periods 2004-2005 and 2011-2012. Secondly, the mass media image of these two instruments of economic development was evaluated with respect to the frames deductively constructed from literature review. The findings pointed out a higher occurrence of the mass media articles/news dealing with investment incentives. These articles/news were, additionally, more controversial and covered a wider spectrum of frames. Politicians were a relatively more frequent type of actors who created the media message from the articles/news. On the contrary, the mass media articles/news concerning cluster initiatives typically created the frame of positive effects of clusters. The messages were told either by economic experts or by public authority representatives who were closely connected with cluster initiatives. Spatial origin of these messages was rather limited. The definitional vagueness, intangible and uncontroversial nature of cluster initiatives restrained their media appeal.

  19. ECONOMIC ASPECTS OF MASS-MEDIA AND THE CHANGES GENERATED BY THE ECONOMIC CRISIS

    Directory of Open Access Journals (Sweden)

    TRAIAN ALEXANDRU NASTASE

    2011-04-01

    Full Text Available In this paper we intend to describe the economic implications of mass-media in correlation with the recent socio-economic changes generated by the economic crisis. We take into consideration the dual market on which mass-media evolves: the mass-media products market, and the advertising market, keeping in mind that the behavior of a mass-media institution on one market, can have direct implication on the other market. We analyze the relation between mass-media and the public (audience, the cost for creating mass-media products, the ways in which mass-media reduces costs and the ways of increasing their profits. As mass-media must always adapt to the social changes and to the public, we take our analysis further and we describe how the recent economic changes influenced the mass-media consumption trends and mass-media profits on all the main communication channels: TV, radio, outdoor, internet, newspapers/magazines. This analysis is performed at both a global and a local level, for Romania. In the end we predict how other key changes may affect the economic model approach of the mass-media institutions on short and middle terms.

  20. An assessment of transportation issues under exceptional conditions : the case of the mass media and the Northridge Earthquake

    Science.gov (United States)

    1998-05-01

    This study explores how the mass media covered transportation issues following the 1994 Northridge earthquake. The mass media were a vital channel for travel information, and they provided considerable information to the public about the safety of tr...

  1. The public of media events

    Directory of Open Access Journals (Sweden)

    Christian Morgner

    2011-06-01

    The article examines different types of semantic inclusion, with a focus on emotional reactions towards three different media events: the Titanic disaster, the assassination of John F. Kennedy, and the death of Princess Diana.

  2. Sport, public relations and social media

    OpenAIRE

    Boyle, Raymond; Haynes, Richard

    2014-01-01

    This chapter examines the disruptive nature of social media as it alters the relationship between sports journalism and public relations. It looks at some key examples and argues that while much is changing, some aspects of the relationship between the media and sports also remain constant.

  3. Media work as public affairs: moving beyond media savvy

    DEFF Research Database (Denmark)

    Trapp, Leila; Laursen, Bo

    Much research exists which examines how politically-motivated organizations adapt their communication practices to suit the news media’s routines and values to gain media coverage and thereby exert political influence. The mediatization literature describes these adaptation processes as constantly...... evolving, with professional communicators exhibiting an ever-growing amount of media savvy. The purpose of this study is to gain up-to-date insights into current forms of media adaptation in political organizations through interviews with professional press contact staff in 52 Danish interest groups....... The interviews reveal that media work is considered an effective, though potentially risky, form of public affairs. Indeed, media work is said to damage, or even ruin, an organization’s lobbying efforts or relationships with political actors. The study’s key finding is that in order to deal with these risks...

  4. War Policy, Public Support, and the Media

    National Research Council Canada - National Science Library

    Darley, William M

    2005-01-01

    Perhaps no element of the current conflict in Iraq engenders more emotion and acrimony within the military than debate concerning the role and influence of the news media on public opinion and national policy...

  5. Assessing EU perception in Kazakhstan's mass media

    Directory of Open Access Journals (Sweden)

    Bakyt Ospanova

    2017-01-01

    Our main findings suggest that Kazakhstan's mass media positively perceives the role of the EU in the region. Moreover, they tend to portray the EU mainly as an economic powerhouse. Our findings support some suggestions by similar studies of the EU's external perception.

  6. Paris Commune Imagery in China's Mass Media.

    Science.gov (United States)

    Meiss, Guy T.

    The role of ideology in mass media practices is explored in an analysis of the relation between the Paris Commune of 1871 and the Shanghai Commune of 1967, two attempts to translate the philosophical concept of dictatorship of the proletariat into some political form. A review of the use of Paris Commune imagery by the Chinese to mobilize the…

  7. Media System, Public Knowledge and Democracy

    DEFF Research Database (Denmark)

    Salovaara-Moring, Inka; Curran, James; Iyengar, Shanto

    2009-01-01

    This article addresses the implications of the movement towards entertainment-centred, market-driven media by comparing what is reported and what the public knows in four countries with different media systems. The different systems are public service (Denmark and Finland), a `dual' model (UK) an...... consumption and contributes to a smaller within-nation knowledge gap between the advantaged and disadvantaged. But wider processes in society take precedence over the organization of the media in determining how much people know about public life......) and the market model (US). The comparison shows that public service television devotes more attention to public affairs and international news, and fosters greater knowledge in these areas, than the market model. Public service television also gives greater prominence to news, encourages higher levels of news...

  8. Net Neutrality: Media Discourses and Public Perception

    Directory of Open Access Journals (Sweden)

    Christine Quail

    2010-01-01

    Full Text Available This paper analyzes media and public discourses surrounding net neutrality, with particular attention to public utility philosophy, from a critical perspective. The article suggests that further public education about net neutrality would be beneficial. The first portion of this paper provides a survey of the existing literature surrounding net neutrality, highlighting the contentious debate between market-based and public interest perspectives. In order to contextualize the debate, an overview of public utility philosophy is provided, shedding light on how the Internet can be conceptualized as a public good. Following this discussion, an analysis of mainstream media is presented, exploring how the media represents the issue of net neutrality and whether or not the Internet is discussed through the lens of public utility. To further examine how the net neutrality debate is being addressed, and to see the potential impacts of media discourses on the general public, the results of a focus group are reported and analyzed. Finally, a discussion assesses the implications of the net neutrality debate as presented through media discourses, highlighting the future of net neutrality as an important policy issue.

  9. GOVERNMENTAL MECHANISMS FOR ADMINISTRATION OF MASS MEDIA IN RUSSIA’S NATIONAL REPUBLICS

    OpenAIRE

    Erdem Dagbayev; Nadezda Aydaeva

    2016-01-01

    Th e systems of public administration in the national republics have one signifi cant diff erence when compared with other types of regional subjects (“oblast” or “kray”) in the Russian Federation. Th ese systems have governmental media (state media) founded by public authorities and these media outlets’ assets are in the ownership of these authorities. It gives a certain originality to both the national republics’ and Russia’s administrative practices and mass media functioning. It is common...

  10. Political Acclamation, Social Media and the Public Mood

    DEFF Research Database (Denmark)

    Dean, Mitchell

    2017-01-01

    . The article surveys issues of differential geographies of access, weighting of posts, value-creation, orality and gesture, algorithmic governmentality, and Big Data and knowledge production. It argues that social media constitute a public from a mass of individualized, private postings. It concludes...

  11. Media Selection for Public TV Advertisements.

    Science.gov (United States)

    Hallstead, William F.

    Since limited funds restrict advertising by Public Broadcasting System (PBS) stations, and since PBS serves a variety of audiences, the selection of appropriate advertising media for PBS programs is difficult. It is further complicated by conflicting research reports on the public use of the daily papers. Availability to the target audience should…

  12. Impact of Public Perception on US National Policy: A Study of Media Influence in Military and Government Decision Making

    National Research Council Canada - National Science Library

    Bly, Theresa

    2002-01-01

    The Amen can public relies on the mass media to keep them apprised of important events and developments at home and abroad, Often, media stories are the only source of information the public has on a...

  13. SPEECH TACTICS IN MASS MEDIA DISCOURSE

    Directory of Open Access Journals (Sweden)

    Olena Kaptiurova

    2014-06-01

    Full Text Available The article deals with the basic speech tactics used in mass media discourse. It has been stated that such tactics as contact establishment and speech interaction termination, yielding up initiative or its preserving are compulsory for the communicative situation of a talk show. Language personalities of television talk shows anchors and linguistic ways of the interview organisation are stressed. The material is amply illustrated with relevant examples.

  14. Partnership of Media with the Public

    Directory of Open Access Journals (Sweden)

    Bajram Kosumi

    2017-06-01

    Full Text Available In this paper is addressed the new media status, which is created in the digital age. Media in the digital age tends to be a business and policy partners, whether for traditional reasons, or because with new digital technology is not known where media is divided from the technology, so where is divided journalism as a profession from the business journalism. Media has become an equal partner with business and politics, but has lost its partnership with the public. Where is leading the journalism this partnership? Theoretical approach in this paper is within the critical cultural school and in which are intended to be detected trends, messages and ideologies of new digital media.

  15. Role of Mass Media in Agricultural Productivity in Adamawa State ...

    African Journals Online (AJOL)

    The study examined the role of mass media in agriculture in Adamawa State. Specifically, it focused on the extent to which mass media have been used to communicate agricultural information dissemination, farmers' media preference, challenges experienced in accessing information through the media and the need to ...

  16. Mass Media Orientation and External Communication Strategies: Exploring Organisational Differences

    NARCIS (Netherlands)

    Wonneberger, A.; Jacobs, S.

    2016-01-01

    This study assesses relationships between mass media orientations of communication professionals in organisations and their external communication strategies. We assume that mass media orientations within an organisation may affect an organisation’s external communication strategies of bridging and

  17. Mass Media Perception of the European Union in Kazakhstan

    Directory of Open Access Journals (Sweden)

    Bakyt Ospanova

    2016-12-01

    Full Text Available This paper explores the mass media perception of the European Union (EU in Kazakhstan through the content analysis of major mass media outlets. This paper examines news reports and periodical articles from four major national Kazakh newspapers: “Yegemen Kazakhstan”, “Kazakhstanskaya Pravda”, “Zhas Alash” and “Vremya” at three measurement points. The first measurement point covers early 1990s when Kazakhstan became an independent state and started to build its foreign relations. The second measurement point covers years before and after introduction of the EU Strategy for Central Asia, namely years between 2006 and 2008. The third measurement point covers last three years (2011-2013 associated with implementation with the EU Strategy and assessing its results. The research suggests that the mass media generally positively perceives the EU, as most publications emphasize the positive role played by the EU in the region and Kazakhstan. Additionally, the initiation of the EU strategy for Central Asia led to wider coverage and therefore wider public recognition of the EU in Kazakhstan. However, discourse analysis of publications authored by the EU and Kazakhstanian elites indicates substantial variation in depiction of the European Union and its engagement in Central Asia and Kazakhstan in particular.

  18. Governance of Public Service Media in Poland: The Role of the Public

    Directory of Open Access Journals (Sweden)

    Michal Glowacki

    2015-12-01

    Full Text Available This paper analyzes the role of the public in governance processes in public service media (PSM in Poland in the post mass-media era, characterized by participatory culture and network practices. Referencing the findings of the “Democratization of media policy in the digital ecosystems” (2014–2015 research project, the study aims to map the effectiveness of existing tools, practices and attitudes toward opening-up Polish public media enterprises to the public. Examination of media regulation, grey literature (corporate documentation, strategies, reports and civil society initiatives are likely to indicate the ways and extent to which members of the public might currently participate in the decision-making and control. On the basis of hypotheses that public media enterprises in Poland are not fully prepared for the multi-stakeholder and advanced model of PSM, the study takes into account potential systemic/regulatory, organizational and social barriers for change. The salient questions to be addressed are: What are the strategies and practices through which members of civil society might get involved? At what stages are the publics able to engage? How can PSM take advantage of the development of online tools offering space for interaction and collaboration? How is it possible to make the public more active and interested in governance and participation?

  19. Information feedback and mass media effects in cultural dynamics

    OpenAIRE

    Gonzalez-Avella, J. C.; Cosenza, M. G.; Klemm, K.; Eguiluz, V. M.; Miguel, M. San

    2007-01-01

    We study the effects of different forms of information feedback associated with mass media on an agent-agent based model of the dynamics of cultural dissemination. In addition to some processes previously considered, we also examine a model of local mass media influence in cultural dynamics. Two mechanisms of information feedback are investigated: (i) direct mass media influence, where local or global mass media act as an additional element in the network of interactions of each agent, and (i...

  20. Framing the Use of Social Media Tools in Public Health

    Science.gov (United States)

    Stoll, Jennifer; Quartarone, Richard; Torres-Urquidy, Miguel

    2013-01-01

    Objective Recent scholarship has focused on using social media (e.g., Twitter, Facebook) as a secondary data stream for disease event detection. However, reported implementations such as (4) underscore where the real value may lie in using social media for surveillance. We provide a framework to illuminate uses of social media beyond passive observation, and towards improving active responses to public health threats. Introduction User-generated content enabled by social media tools provide a stream of data that augment surveillance data. Current use of social media data focuses on identification of disease events. However, once identification occurs, the leveraging of social media in monitoring disease events remains unclear (2, 3). To clarify this, we constructed a framework mapped to the surveillance cycle, to understand how social media can improve public health actions. Methods This framework builds on extant literature on surveillance and social media found in PubMed, Science Direct, and Web of Science, using keywords: “public health”, “surveillance”, “outbreak”, and “social media”. We excluded articles on online tools that were not interactive e.g., aggregated web-search results. Of 2,064 articles, 23 articles were specifically on the use of social media in surveillance work. Our review yielded five categories of social media use within the surveillance cycle (Table 1). This framing within surveillance illuminates a range of roles for social media tools beyond disease event detection. [Insert Image #1 here] Finally, we used the 1918 Influenza Pandemic to illustrate an application of this framework (Fig 1), if it were part of the public health toolkit. In 1918, America was already becoming a “mass media” society. Yet a key difference in mass communications today is the enabling of public health to be more adaptive through the interactivity of social media. Results We used this “pre-social media” disease event to underscore where the

  1. Public education and media relations in psychology.

    Science.gov (United States)

    Wedding, Danny

    2017-11-01

    This article reviews psychology's attempts to influence public attitudes about both the science and the profession of psychology. The early history of the profession is reviewed, and the efforts of the American Psychological Association (APA) to shape the public's perception of psychology are discussed. The rise of social media is reviewed, and important social media outlets relevant to psychology are identified. The activities of the Society for Media Psychology and Technology (APA Division 46) are illustrated, and the presidents of the Division are identified. The work of those psychologists who are noted public intellectuals or who have received Nobel prizes or National Medal of Science awards for their research is briefly reviewed, and the public notoriety of 4 prominent media celebrities (Joy Browne, Joyce Brothers, Laura Schlessinger, and Phil McGraw) is discussed. Several controversies in the field of psychology that have influenced the public and their attitudes about psychology are also briefly reviewed. (PsycINFO Database Record (c) 2017 APA, all rights reserved).

  2. The power of mass media in the German civil society

    Directory of Open Access Journals (Sweden)

    Alicia‑Georgiana Zalupca

    2016-12-01

    Full Text Available Mass media is playing a significant role in influencing people’s mind and determining the vote’s preference of each single individual. Nowadays, mass media has become an essential part in setting up the public’s agenda. We are living in a social media era that is being governed by Facebook and Twitter. Facebook had played a key role in Germany’s society in the last year, since September 2015, by helping to increase public awareness or to collect opinions and information, and also to influence the attitude of the people towards electing the Eurosceptic political party, Alternative for Germany (AfD. The results of the regional elections in Germany from March 2016 had been strongly influenced by the party’s intense activities on Facebook. It may be said that the electoral campaign of AfD had completely taken place on Facebook, a social media channel where people and the party itself dare to speak up their mind without being afraid that their opinion could be censorship. This article is about to describe the role that the social media channel, Facebook, had had in choosing AfD as main winner of the German regional elections.

  3. TOWARDS COLLABORATION BETWEEN PUBLIC WELFARE AGENCIES AND MASS ENTERTAINMENT MEDIA TO BRING ABOUT A TURNING POINT STAGE IN THE LIVES OF BATTERED WOMEN

    Directory of Open Access Journals (Sweden)

    Nourit Segev

    2010-06-01

    Full Text Available This article examines the promoting and impeding factors that advance the turning point in thelives of battered women. The subject is important because of the contribution of the turning pointstage to the ability of women to leave the violent relationship and the way in which the publicwelfare agencies become involved in order to help the victim to advance towards the turning point.The article also reviews the influence of the entertainment media in shaping the positions of thepublic regarding marital violence, the presentation of battered women in the media, and theconnection between their media presentation and their advancement towards the turning point inreality.The research is based on a combination of qualitative and quantitative data, and focuses on contentanalysis. The qualitative content analysis included 40 journal articles, 1 documentary film and onedrama series, the personal interviews included 8 social workers and 6 journalists, and the focusgroup included 8 battered women. The findings indicate an awareness of battered women in thevarious media, and of a gap between the perception of social workers and the journalists regardingthe role of the media in raising social problems.The article calls for cooperation between the media and the professionals in order to construct messages of empowerment that will enable women to advance towards the turning point in theirlives.

  4. MASS MEDIA''S MANIPULATIVE POTENTIAL IN POLITICAL DISCOURSE

    Directory of Open Access Journals (Sweden)

    GUSHCHINA L.V.

    2015-01-01

    Full Text Available Since the invention of telegraph, radio and television which enable contacts with a large audience, the social impact of communication via the mass media has been a subject of intense research by political and social scientists. Thus the paper discusses the nature of manipulation in political discourse and its ambivalent role in the modern society. The solution of the research tasks is carried out on the basis of the complex methodological base which defines the general orientation and the principles of research, as well as its scientific results, including the general philosophical methodological concept of dialectic materialism in accordance with the principles of unity of form and content, cause and effect, general communication of the phenomena. In conclusion, it summarizes that mentioned above phenomenon is both serious and dangerous, being capable to influence people’s consciousness, depriving them of their critical thinking, and even dooming them to the passivity of life.

  5. Evaluation of the national tobacco control mass media campaign in China

    Directory of Open Access Journals (Sweden)

    Xuezheng Jin

    2018-03-01

    The mass media campaign reinforced people's knowledge and attitudes about harmful health effects of smoking and SHS exposure, increased people's desire to quit, and improved people's support for smoking bans in public places.

  6. Facebook – Public Communication Media for the Romanian Institutions

    Directory of Open Access Journals (Sweden)

    Elena Farcaş

    2017-06-01

    Full Text Available For the public institutions, social networks represent a communication channel completing what represents the professional public communication, so the role of the professional communicator does not end or diminish and neither does the role of traditional mass-media. It is about an evolution, a modification, an adaptation of public communication and not a replacement of the way of achieving such communication. By this study, I proposed myself to identify the way in which the public institutions in Romania have adapted to the new trends imposed to public communication. To this end, I conducted an analysis of the structure, content, presentation and visibility in the online media of the Facebook pages of the 21 ministries composing the Romanian Government. I chose ministries as a subject of this study because, as institutions representing the central public administration of Romania, they exercise their competence at the level of the entire national territory and, generating public policies, have a major impact on the socio-economic environment, addressing a large number of beneficiaries. I noticed that all the ministries have an official Facebook page, these pages are updated and, by the published information, they are constituted as key elements in all representation media for these institutions.

  7. How does the mass media report and interpret radiation data? The results of media content analysis

    Energy Technology Data Exchange (ETDEWEB)

    Perko, T. [Belgian Nuclear Research Centre SCK.CEN, Institute for Environment Health and Safety (Belgium); Cantone, M.C. [University of Milano, Faculty of Medicine (Italy); Tomkiv, Y. [Norwegian University of Life Sciences (Norway); Prezelj, I. [University of Ljubljana, Faculty of Social Sciences (Slovenia); Gallego, E. [Universidad Politecnica de Madrid (Spain); Melekhova, E. [Russian Academy of Sciences in Moscow (Russian Federation)

    2014-07-01

    In communication with the general population, experts often provide quantitative information related to ionizing radiation, expressed with different units of radioactivity. However, quantitative information about radiation risks may be meaningful only to people who have the ability to comprehend basic numerical concepts and possess knowledge related to radiation. Thus, the media, as a bridge between experts and the general population, has to 'translate' quantitative information into a qualitative one. How successful and accurate are the mass media in this transformation of scientific results into publicly understandable information? Our research investigates media reporting on the concept of ionizing radiation in a case of nuclear emergencies. The presentation is focused on summarizing the 'lessons learned' from the use of radiation data in media reporting about the Fukushima nuclear accident. The in-depth media content analysis was conducted in twelve quality newspapers in Belgium, Slovenia, Italy, Spain, Norway and Russia using the same scientific methodology and analyzing the same time period. Preliminary results identified miss concepts of radiation data by media and even within emergency responders and decision makers. The research is a result of FP7 project Innovative integrated tools and platforms for radiological emergency preparedness and post-accident response in Europe - PREPARE and upgraded with a Russian experience. Document available in abstract form only. (authors)

  8. Understanding Crisis-based Communication on Environmental Protection in China : Mass Media and Individuals

    OpenAIRE

    Huang, Bo; Yabe, Mitsuyasu; Xia, Wei; Zeng, Yinchu; 矢部, 光保

    2010-01-01

    Beijing has been frequently stroked by sandstorms. During the occurrence of sandstorms, related information increased dramatically due to mass media. How did the mass media in China react to the sandstorm crisis? Did the crisis arouse public awareness of environmental protection? Were the majority willing to pay an environmental tax for air quality improvement? In response to these questions, the purpose of this study is to analyze the impacts of a short-term information explosion from mass m...

  9. Mass Media and Cultural Memory: Idealization of Values

    Directory of Open Access Journals (Sweden)

    Liljana Siljanovska

    2014-12-01

    Full Text Available The theoretical approach in defining the means for mass communication expressed in functionalist theory, especially in John Riley’s model, determines mass media as a social subsystem which is functionally connected with other systems in society that arises from their mutual conditionality and their causative and consequential connection with politics, economy, education, socialization and culture. The functions of articulating opinion by themselves problematize the creation of creative-thinking public because the imposition of topics, representation of individuals, values and norms of a culture, a space, a time is mediated by the ideological and functional mechanism of an organized structuring and transfer of messages simultaneously to as big an audience as possible. The vastness of the audience simply cannot by itself be understood as democratization of the culture in its broadest sense or simply because it is not a high, elite culture intended solely for a certain number of users.  It is that exact media reality, which almost always and exclusively is created through the selection of facts and values in relation to the audience and the factor of time, which simultaneously problematizes individual and collective memory. In the era of postmodernism and globalization of societies, media shaped content, in different mass media, especially on TV and the Internet, stimulate cultural development and pluralism of ideas in intercultural communication. However at the same time the setting of the stage for a media product, imposed by market logic of supply and demand erases the borders of difference, restructures the modalities of cultural identifiers and relativizes the dimensions of cultural identity through the unification of values transformed in surpassed or modern collective memories and concepts, such as – Balkanization, Americanization, Europeanization, civil society.

  10. Practical Development of Modern Mass Media Education in Poland

    Science.gov (United States)

    Fedorov, Alexander

    2012-01-01

    Practical development of modern mass media education in Poland. The paper analyzes the main ways of practical development of modern media education (1992-2012 years) in Poland: basic technologies, main events, etc.

  11. The Kenyan indigenous languages and the mass media ...

    African Journals Online (AJOL)

    vernacular mass media and the Kenyan indigenous languages. ... African indigenous languages had, "against all odds", survived as media of communication ..... regulations should, of course, primarily ensure quality and ethical journalism.

  12. Body image in the mass media

    Directory of Open Access Journals (Sweden)

    Claudia Iris Bazán

    2015-12-01

    Full Text Available The concern about weight that characterizes most modern women stemmed from the medical research that showed the relationship between obesity and diseases such as hypertension or cardiovascular disease. As shown by the American filmmaker Michael Moore in his documentary film “Sicko” in 2007, large US health companies financially rewarded those with a thinner body and sanctioned overweight people because they had higher risks of disease and thus generate losses to their companies. From there, the emphasis on weight control and low-calorie dieting -and its association with health- reached unexpected limits. Mass Media had and have a leading role on this growing concern about weight. This article analyzes the effects of media on the aesthetic / healthy ideal, which contribute to the construction of a woman captured by endless demands. These social requirements are associated with perfection, the predominance of the aesthetic, healthy body and eternal youth, which would guarantee success. What relationship have television, women’s magazines, Internet, advertising and even children’s toys with the expansion of “the culture of light”, the ideal body and healthy behavior are some of the questions that will be addressed in this Article. To contribute to a better understanding of this phenomenon, we will make a bibliographic and Media exploration. Finally, as a possible solution to the problem, a strategy of state intervention on the current market model for promoting good use of information and prevention of Eating Disorders and other diseases related to poor diet is proposed. 

  13. Functions and Dysfunctions of Mass Communication Media | Rabiu ...

    African Journals Online (AJOL)

    Mass communication provides a way of interacting, distantly, with unknown audiences. It is the process of sharing experience in which a huge number of people are involved simultaneously, or almost so. It often occurs through the use of mass media channels and technology. The mass media are all around us. To live even ...

  14. A short analysis of quality and performance in the radio segment of Romanian mass-media

    Directory of Open Access Journals (Sweden)

    Daniel Burtic

    2016-03-01

    Full Text Available More than one hundred years ago, once the radio appeared, mass media started to be more pronounced. Mass-media market diversified its offer, and the quality and creativity of economical agents determined a reassert on the competition and performance scale. For our research in mass media field, we distinguish two vital aspects of economic quality and performance: audience and financial results. In this section we will try to follow the evolution of the main players from the Romanian audio-visual market on the radio segment, taking into account these two variables: audience and financial results. Quality and performance in mass-media are two elements desired on one side by massmedia producers: the owners and employees from this field, and on the other side, by mass-media customers: audience and publicity buyers. We analyse the aspects of quality and performance in Romanian media industry in o period of rapid change. The changes are on multiple levels, and the most accentuated regards the consumer’s behaviour, market environment, technological changes and legal regulations. The changes in the consumer behaviour are determined by their perceptiveness towards the digital world. Quality and performance in mass-media are two desired elements, on one side by the mass-media producers: owners and employees in the field, and on the other side by massmedia customers: audience and publicity buyers.

  15. Covering Science as a Mass Media Fellow

    Science.gov (United States)

    McMeeking, Gavin R.

    2006-03-01

    I remember my first unpleasant biology lab dissection in high school. I am not sure if the experience was worse for me or for the unfortunate fetal pig we dissected that day. The sights and smells of that fateful morning forever put me on a path toward the physical sciences, and probably have a lot to do with my ending up as a graduate student in atmospheric chemistry instead of at some medical school cutting up dead bodies. So imagine my horror after encountering the leg of a dead horse as I walked into a bioengineering laboratory to report on a story about artificial joint research. Subjecting myself to such biological horrors, though, was part of my duties as an AGU-sponsored American Association for the Advancement of Science Mass Media Fellow. The program places graduate students and recent graduates from scientific fields in major media outlets throughout the country. The aim of the program is to give science-trained individuals a taste of a career in science journalism as well as to help scientists develop better communication skills.

  16. Understanding Public Opinions from Geosocial Media

    Directory of Open Access Journals (Sweden)

    Shanqi Zhang

    2016-05-01

    Full Text Available Increasingly, social media data are linked to locations through embedded GPS coordinates. Many local governments are showing interest in the potential to repurpose these firsthand geo-data to gauge spatial and temporal dynamics of public opinions in ways that complement information collected through traditional public engagement methods. Using these geosocial data is not without challenges since they are usually unstructured, vary in quality, and often require considerable effort to extract information that is relevant to local governments’ needs from large data volumes. Understanding local relevance requires development of both data processing methods and their use in empirical studies. This paper addresses this latter need through a case study that demonstrates how spatially-referenced Twitter data can shed light on citizens’ transportation and planning concerns. A web-based toolkit that integrates text processing methods is used to model Twitter data collected for the Region of Waterloo (Ontario, Canada between March 2014 and July 2015 and assess citizens’ concerns related to the planning and construction of a new light rail transit line. The study suggests that geosocial media can help identify geographies of public perceptions concerning public facilities and services and have potential to complement other methods of gauging public sentiment.

  17. Political Public Relations − Media and Information Management

    OpenAIRE

    Tomić, Zoran; Grbavac, Ivana

    2016-01-01

    Political public relations, as one of the PR programmes, has slowly created strategies and tactics for communication with the public and the media. Media management and information management are the most important activities of the political public relations. These activities are frequently connected with non-ethical communication, whose aim is media manipulation and manipulation of the public. Media manipulation is well known as communication spin. These activities are created by governm...

  18. Adoption and use of social media among public health departments

    OpenAIRE

    Thackeray, Rosemary; Neiger, Brad L; Smith, Amanda K; Van Wagenen, Sarah B

    2012-01-01

    Abstract Background Effective communication is a critical function within any public health system. Social media has enhanced communication between individuals and organizations and has the potential to augment public health communication. However, there is a lack of reported data on social media adoption within public health settings. The purposes of this study were to assess: 1) the extent to which state public health departments (SHDs) are using social media; 2) which social media applicat...

  19. Media education. American Academy of Pediatrics. Committee on Public Education.

    Science.gov (United States)

    1999-08-01

    The American Academy of Pediatrics recognizes that exposure to mass media (ie, television, movies, video and computer games, the Internet, music lyrics and videos, newspapers, magazines, books, advertising, etc) presents both health risks and benefits for children and adolescents. Media education has the potential to reduce the harmful effects of media. By understanding and supporting media education, pediatricians can play an important role in reducing the risk of exposure to mass media for children and adolescents.

  20. Mass media effect on vaccines uptake during silent polio outbreak.

    Science.gov (United States)

    Sagy, Iftach; Novack, Victor; Gdalevich, Michael; Greenberg, Dan

    2018-03-14

    During 2013, isolation of a wild type 1 poliovirus from routine sewage sample in Israel, led to a national OPV campaign. During this period, there was a constant cover of the outbreak by the mass media. To investigate the association of media exposure and OPV and non-OPV vaccines uptake during the 2013 silent polio outbreak in Israel. We received data on daily immunization rates during the outbreak period from the Ministry of Health (MoH). We conducted a multivariable time trend analysis to assess the association between daily media exposure and vaccines uptake. Analysis was stratified by ethnicity and socio-economic status (SES). During the MoH supplemental immunization activity, 138,799 OPV vaccines were given. There was a significant association between media exposure and OPV uptake, most prominent in a lag of 3-5 days from the exposure among Jews (R.R 1.79C.I 95% 1.32-2.41) and high SES subgroups (R.R 1.71C.I 95% 1.27-2.30). These subgroups also showed increased non-OPV uptake in a lag of 3-5 days from the media exposure, in all vaccines except for MMR. Lower SES and non-Jewish subgroups did not demonstrate the same association. Our findings expand the understanding of public behaviour during outbreaks. The public response shows high variability within specific subgroups. These findings highlight the importance of tailored communication strategies for each subgroup. Copyright © 2018 Elsevier Ltd. All rights reserved.

  1. Mass media interventions for reducing mental health-related stigma.

    Science.gov (United States)

    Clement, Sarah; Lassman, Francesca; Barley, Elizabeth; Evans-Lacko, Sara; Williams, Paul; Yamaguchi, Sosei; Slade, Mike; Rüsch, Nicolas; Thornicroft, Graham

    2013-07-23

    Mental health-related stigma is widespread and has major adverse effects on the lives of people with mental health problems. Its two major components are discrimination (being treated unfairly) and prejudice (stigmatising attitudes). Anti-stigma initiatives often include mass media interventions, and such interventions can be expensive. It is important to know if mass media interventions are effective. To assess the effects of mass media interventions on reducing stigma (discrimination and prejudice) related to mental ill health compared to inactive controls, and to make comparisons of effectiveness based on the nature of the intervention (e.g. number of mass media components), the content of the intervention (e.g. type of primary message), and the type of media (e.g. print, internet). We searched eleven databases: the Cochrane Central Register of Controlled Trials (CENTRAL, The Cochrane Library, Issue 7, 2011); MEDLINE (OvidSP),1966 to 15 August 2011; EMBASE (OvidSP),1947 to 15 August 2011; PsycINFO (OvidSP), 1806 to 15 August 2011; CINAHL (EBSCOhost) 1981 to 16 August 2011; ERIC (CSA), 1966 to 16 August 2011; Social Science Citation Index (ISI), 1956 to 16 August 2011; OpenSIGLE (http://www.opengrey.eu/), 1980 to 18 August 2012; Worldcat Dissertations and Theses (OCLC), 1978 to 18 August 2011; metaRegister of Controlled Trials (http://www.controlled-trials.com/mrct/mrct_about.asp), 1973 to 18 August 2011; and Ichushi (OCLC), 1903 to 11 November 2011. We checked references from articles and reviews, and citations from included studies. We also searched conference abstracts and websites, and contacted researchers. Randomised controlled trials (RCTs), cluster RCTs or interrupted time series studies of mass media interventions compared to inactive controls in members of the general public or any of its constituent groups (excluding studies in which all participants were people with mental health problems), with mental health as a subject of the intervention and

  2. Figures of criminal offences that are committed through mass media

    Directory of Open Access Journals (Sweden)

    Mirvete Uka

    2016-03-01

    Full Text Available The rapid development of information technology created endless possibilities for the information and communication between people in the world. This made possible that within few seconds information could be elaborated. In the meantime that freedom of speech and opinion are protected with all international conventions and laws, this freedom and together with it also the possibilities and actual standards endanger to put in service of the persons which in one form or another, damage the general interest. The study seeks to explain cases, forms and methods of how the presence in media can be misused. Based in the Criminal Code of Republic of Kosovo there are the range of criminal offenses which can be committed through mass communication in general and sometimes also through more serious media, written or electronic. The major number of them has to do with such acts that help terrorism, encourage race and religious hatred and in different forms, the use of children for pornography, risking in this manner the greater values of humanism anywhere in the world. The fact of abolition of special dispositions for criminal offenses that are committed through media does not mean that the danger from committing these acts does not exist. It is based in the fact that criminal responsibility lays directly on the crime committer and not on the director or publisher of certain media, in the meantime the last ones should be careful not to be in the service of crime instigators by giving space to publication.

  3. Supplementing Public Health Inspection via Social Media

    Science.gov (United States)

    Schomberg, John P.; Haimson, Oliver L.; Hayes, Gillian R.; Anton-Culver, Hoda

    2016-01-01

    Foodborne illness is prevented by inspection and surveillance conducted by health departments across America. Appropriate restaurant behavior is enforced and monitored via public health inspections. However, surveillance coverage provided by state and local health departments is insufficient in preventing the rising number of foodborne illness outbreaks. To address this need for improved surveillance coverage we conducted a supplementary form of public health surveillance using social media data: Yelp.com restaurant reviews in the city of San Francisco. Yelp is a social media site where users post reviews and rate restaurants they have personally visited. Presence of keywords related to health code regulations and foodborne illness symptoms, number of restaurant reviews, number of Yelp stars, and restaurant price range were included in a model predicting a restaurant’s likelihood of health code violation measured by the assigned San Francisco public health code rating. For a list of major health code violations see (S1 Table). We built the predictive model using 71,360 Yelp reviews of restaurants in the San Francisco Bay Area. The predictive model was able to predict health code violations in 78% of the restaurants receiving serious citations in our pilot study of 440 restaurants. Training and validation data sets each pulled data from 220 restaurants in San Francisco. Keyword analysis of free text within Yelp not only improved detection of high-risk restaurants, but it also served to identify specific risk factors related to health code violation. To further validate our model we applied the model generated in our pilot study to Yelp data from 1,542 restaurants in San Francisco. The model achieved 91% sensitivity 74% specificity, area under the receiver operator curve of 98%, and positive predictive value of 29% (given a substandard health code rating prevalence of 10%). When our model was applied to restaurant reviews in New York City we achieved 74

  4. Interaction with Mass Media: The Importance of Rhythm and Tempo.

    Science.gov (United States)

    Snow, Robert P.

    1987-01-01

    Stresses that understanding the impact of interaction with mass media requires conceptualizing media as an institutionalized social form. A critical feature of this process is the grammatical character of media interaction in the form of rhythm and tempo, because these rhythms and tempos become established in everyday routine. (SKC)

  5. Social Media for Public Health: An Exploratory Policy Analysis

    OpenAIRE

    Fast, Ingrid; Sørensen, Kristine; Brand, Helmut; Suggs, L. Suzanne

    2017-01-01

    Background: To accomplish the aims of public health practice and policy today, new forms of communication and education are being applied. Social media are increasingly relevant for public health and used by various actors. Apart from benefits, there can also be risks in using social media, but policies regulating engagement in social media is not well researched. This study examined European public health-related organizations' social media policies and describes the main components of exist...

  6. Mass Communication: An Introduction; Theory and Practice of Mass Media in Society.

    Science.gov (United States)

    Bittner, John R.

    From the perspectives of historical, contemporary, and future interpretations of mass communication, this introduction to the theory and practice of mass media in society treats both the social context of mass communication and the hardware components that make it operable. The book discusses all mass media--newspapers, magazines, radio,…

  7. An Appraisal of Mass Media Role in Consolidating Democracy in ...

    African Journals Online (AJOL)

    This study therefore critically assessed the performance of Nigerian mass media in consolidating democracy. The study is of the view that the mass contributed immensely to the return of democracy in Nigeria. This the media did through their critical criticism of the military juntas, mobilization of the citizens to participate in ...

  8. Birth Order, Club Membership and Mass Media Exposure

    Science.gov (United States)

    Tomeh, Aida K.

    1976-01-01

    Examines the relationship between birth order, club membership and mass media exposure for women college students in Lebanon. Findings show the total membership rate and mass media consumption are higher among last born girls than first born. Birth order differences are explained in terms of the differential socialization of children. (Author)

  9. New Ideas and Fertility Limitation: The Role of Mass Media

    Science.gov (United States)

    Barber, Jennifer S.; Axinn, William G.

    2004-01-01

    This article investigates the mass media as a social change that shapes individual behavior primarily via ideational mechanisms. We construct a theoretical framework drawing on social demography and social psychology to explain how mass media may affect behavior via attitudinal change. Empirical analyses of 1,091 couples in the Chitwan Valley…

  10. THE IMPACT OF MASS MEDIA ON CHILDREN

    Directory of Open Access Journals (Sweden)

    Maria Katarzyna Grzegorzewska

    2008-01-01

    Full Text Available The 21th century from the standpoint of man is regarded as a time of domestication of new media technologies. During that era audiovisual media have displayed the traditional media. Written word has lost is place to television, video games, and in the Internet, whichare having a major impact on people of all ages including young children. The word “illusion” originates from the Latin word “illusio” which means to pretend, to elude. The media world has become independent in terms of the real word and started tolive according to its own rules. We have started to function in two separate realities: actual reality, and virtual media reality. For some people it is very hard to distinguish two types of realities, not to mention kids, which usually perceive media reality as entirely real, actual domain.

  11. How mass media attract political elites' attention

    OpenAIRE

    Sevenans, Julie

    2018-01-01

    Abstract: Political agenda-setting research has shown that policy makers are responsive vis-à-vis media priorities. However, the mechanisms behind this effect have remained understudied so far. In particular, agenda-setting scholars have difficulties determining to what extent politicians react to media coverage purely because of the information it contains (information effect), and to what extent the effect is driven not by what the media say but by the fact that certain information is in th...

  12. Mass shooting and mass media : does media coverage of mass shootings inspire copycat crimes?

    OpenAIRE

    Mesoudi, A.

    2013-01-01

    In December 2012, twenty elementary school children and six adult staff members were shot and killed by a single individual at a school in Connecticut. Although this horrific event was met with widespread shock, Americans are sadly all too familiar with such mass shootings. From Columbine in 1999, to Virginia Tech in 2007, to the Colorado cinema shootings earlier in 2012, mass shootings seem to occur with alarming regularity. And although they appear to afflict the United States more than mos...

  13. Climate Change Discourse in Mass Media: Application of Computer-Assisted Content Analysis

    Science.gov (United States)

    Kirilenko, Andrei P.; Stepchenkova, Svetlana O.

    2012-01-01

    Content analysis of mass media publications has become a major scientific method used to analyze public discourse on climate change. We propose a computer-assisted content analysis method to extract prevalent themes and analyze discourse changes over an extended period in an objective and quantifiable manner. The method includes the following: (1)…

  14. Language Policy-Making in Multilingual Education: Mass Media and the Framing of Medium of Instruction

    Science.gov (United States)

    Tollefson, James W.

    2015-01-01

    In some settings, medium of instruction (MOI) policies in multilingual education break out into public debates in mass media involving politicians, business leaders, government officials, parents, and school children. These public discussions of MOI often index struggles over the distribution of political power and economic resources, and issues…

  15. Mass media and nuclear energy - IAEA's role

    International Nuclear Information System (INIS)

    Kyd, D.R.

    1993-11-01

    The presentation covers the following areas: the wide spectrum of media outlets that the IAEA seeks to serve and their differing needs; the resources available to the IAEA for that purpose; the way in which IAEA endeavours to disseminate authoritative, reliable nuclear-related information to media; the exceptional role the IAEA may be called on to play in emergency situations

  16. Research Questions: Women and Mass Media.

    Science.gov (United States)

    Busby, Linda J.

    Typically, research concerning media presentations of women has involved six types of analysis: (1) content analysis (what is said), (2) cultural and social analysis (why it is said), (3) control or gatekeeper analysis (by whom it is said), (4) audience analysis (to whom it is said), (5) media analysis (in which channel), and (6) effects analysis…

  17. Mass Media as Instruments for Political and Social Control in China: Media Role in Chinese Politics

    OpenAIRE

    Chen, Xi

    2003-01-01

    Under the influence of Soviet media theory, Chinese media have been held under the control of the Communist Party of China ever since the Party was established in 1921. However, this practice of control was subject to change as a result of rapid economic development and many social changes brought about by economic reform after 1978. This thesis explores the current situation of media control in China. Although the mass media in China began to enjoy more autonomy and diversity after the natio...

  18. Harnessing the Power of Media Relations and Social Media and Public Outreach

    OpenAIRE

    Farmer, Andrea; Pinkerton, Jim; Pipkin, Erin; Riggs, Nathan

    2013-01-01

    This presentation discusses strategies for launching a simple, yet effective, campaign through media relations and social media for public outreach. Key points regarding protocol and time management will be covered.

  19. MASS MEDIA HEALTH COMMUNICATION: IMPERATIVE FOR ...

    African Journals Online (AJOL)

    AKPOBO ODORUME

    the media subjugate themselves to the political, social, economic, cultural ... owing substantially to wide spread rumors and misconceptions among Muslims over ... these immunization sessions, health stakeholders address women on their ...

  20. Induced Monoculture in Axelrod Model with Clever Mass Media

    Science.gov (United States)

    Rodríguez, Arezky H.; Del Castillo-Mussot, M.; Vázquez, G. J.

    A new model is proposed, in the context of Axelrod's model for the study of cultural dissemination, to include an external vector field (VF) which describes the effects of mass media on social systems. The VF acts over the whole system and it is characterized by two parameters: a nonnull overlap with each agent in the society and a confidence value of its information. Beyond a threshold value of the confidence, there is induced monocultural globalization of the system lined up with the VF. Below this value, the multicultural states are unstable and certain homogenization of the system is obtained in opposite line up according to that we have called negative publicity effect. Three regimes of behavior for the spread process of the VF information as a function of time are reported.

  1. Print mass media: territory of survival

    Directory of Open Access Journals (Sweden)

    Evgeny V. Akhmadulin

    2016-09-01

    Full Text Available The article is devoted to the problem of the survival of the print media in the information market in the conditions of intense competition with online journalism and the whole information flow on the Internet. Despite the predictions of the impending death of print periodicals, more than half of the world adult population read a daily newspaper. At the same time, the trends taking place in the media market, confirm the reduction of print media segment in favor of the Internet. According to TNS-Russia data, only in 2013 the Internet audience has grown by 6 %. At the same time the circulation of print media in the US fell by 15 % in 2008- 2014, in Western Europe – by a quarter. In Russia, subscription circulation periodicals in the second half of 2014 fell by 20.2 %, and on the basis of subscription for the first half of 2015, the national average – 22 % (data of Federal State Unitary Enterprise “Russian Post”. Finding ways to stabilize the fall of the print media, many US publishing houses see the transition from advertcentric business model to consumcentric model. It is necessary to use the specifics and advantages of newspapers and magazines (comfort, media planning logic, analytic, continuity and consistency of the content of individual and hypertext editions, and others to maintain the intellectual elite. Print media targeting to an elite audience (willing to pay for exclusiveness allows publishers to offset the rising cost of issuing paperbased, and consumers (subscribers will give a sense of communion to a certain social community, receiving verified and thorough information. In this case, the subscription to a newspaper or magazine (no retail outlet and online will be fashionable factor of association of elite communities and acquire new qualitative features in the development of civil society.

  2. The Mass Media and Political Socialization: Chile, 1970-2000

    Science.gov (United States)

    Walter, Amy R.

    2005-01-01

    This project seeks to determine the effect of the mass media on political attitudes and behaviors in Chile between the years 1970 and 2000. The relationship between the media and "political socialization" is just now gaining recognition in scholarly research, and Chile offers an excellent case study. This paper traces these two variables…

  3. The Mass Media of Entertainment and Human Survival.

    Science.gov (United States)

    Gorney, Roderic; Steele, Gary

    Urgently needed for human survival is a means of influencing large numbers of people to put into rapid action measures which could neutralize such menances as pollution, overpopulation, and violence. Though the cumulative effect of the mass media is not fully established, media entertainment may be the most influential institution in our society.…

  4. The Roles of Mass Media in Disseminating Agricultural Information ...

    African Journals Online (AJOL)

    The study further shows that access to mass media on agricultural information is through radio and television, and most of them indicated that the media sources are conventional, accessible and preferred to listen to the agricultural progammes in the night time (8pm -11.59pm).The respondents identified purchasing and ...

  5. Evaluating the Effectiveness of a Mass Media Ethics Course.

    Science.gov (United States)

    Lee, Byung; Padgett, George

    2000-01-01

    Examines the effectiveness of an ethics education component in a media law and ethics course. Suggests that a short-term mass media ethics study could not develop values considered essential for ethical behavior. Argues that students developed more complexity in their reasoning not measurable by the scale. Suggests a course or module on ethics…

  6. Mass Media Campaign Impacts Influenza Vaccine Obtainment of University Students

    Science.gov (United States)

    Shropshire, Ali M.; Brent-Hotchkiss, Renee; Andrews, Urkovia K.

    2013-01-01

    Objective: To describe the effectiveness of a mass media campaign in increasing the rate of college student influenza vaccine obtainment. Participants/Methods: Students ("N" = 721) at a large southern university completed a survey between September 2011 and January 2012 assessing what flu clinic media sources were visualized and if they…

  7. Diffusion of Mass Media Messages among Brazilian Farmers.

    Science.gov (United States)

    Schneider, Ivo A.; Fett, John H.

    1978-01-01

    Reports on a study designed to discover the nature of the flow of messages about recommended agricultural practices first introduced through the mass media in a developing country, and to explore the role opinion leaders plan in the process. (GW)

  8. Impact of mass media on adoption of agricultural innovations in ...

    African Journals Online (AJOL)

    The study assessed the impact of mass media extension activities on ... with the intervention of extension communication to determine small-scale farmers\\' adoption ... and film shows did not make desired significant impact on the adoption of ...

  9. A media maniac's guide to removable mass storage media

    Science.gov (United States)

    Kempster, Linda S.

    1996-01-01

    This paper addresses at a high level, the many individual technologies available today in the removable storage arena including removable magnetic tapes, magnetic floppies, optical disks and optical tape. Tape recorders represented below discuss logitudinal, serpantine, logitudinal serpantine,and helical scan technologies. The magnetic floppies discussed will be used for personal electronic in-box applications.Optical disks still fill the role for dense long-term storage. The media capacities quoted are for native data. In some cases, 2 KB ASC2 pages or 50 KB document images will be referenced.

  10. Social percolation and the influence of mass media

    Science.gov (United States)

    Proykova, Ana; Stauffer, Dietrich

    2002-09-01

    In the marketing model of Solomon and Weisbuch, people buy a product only if their neighbours tell them of its quality, and if this quality is higher than their own quality expectations. Now we introduce additional information from the mass media, which is analogous to the ghost field in percolation theory. The mass media shift the percolative phase transition observed in the model, and decrease the time after which the stationary state is reached.

  11. Mass media influence on students' professional illusion formation

    Directory of Open Access Journals (Sweden)

    Ermakov V.A.

    2016-11-01

    Full Text Available this article presents mass media activities as a possible source of professional socialization, adequateness of social process informative display in the sphere of young people professional identity. It describes pattern distortion of occupational structure, presents the problem of mass media inadequate influence on students’ understanding about the choice and perspectives of their profession. The main factors which help to create student’s understanding about their professional future are examined.

  12. Media Agenda Setting Regarding Gun Violence before and after a Mass Shooting

    Science.gov (United States)

    Jashinsky, Jared Michael; Magnusson, Brianna; Hanson, Carl; Barnes, Michael

    2017-01-01

    Gun violence is related to substantial morbidity and mortality with surrounding discussions framed and shaped by the media. This study’s objective was to explore national news media’s reporting of gun violence around a mass shooting. National news pieces were coded according to categories of gun violence, media frames, entities held responsible, responses, and reporting of the public heath approach. Individuals were held responsible for gun violence in 63% of pieces before and 32% after the shooting. Lawmakers were held responsible in 30% of pieces before and 66% after. Background checks were a proposed gun violence prevention method in 18% of pieces before and 55% after Sandy Hook, and lethality reduction of firearms was in 9% before and 57% after. Following a mass shooting, the media tended to hold government, not individuals, primarily responsible. The media often misrepresented the real picture of gun violence and key public health roles. PMID:28119907

  13. Media in Public Resource Use Accountability: Lessons from the past ...

    African Journals Online (AJOL)

    chrischisoni

    The role of the media in ensuring the promotion and sustenance of efforts ... social accountability and transparency in the governance systems and public .... ever increasing lack of differentiation between journalism, publicity, marketing and.

  14. Chemistry in the Popular Culture: Mass Media, Music and Outreach Events

    Directory of Open Access Journals (Sweden)

    Jergović, B.

    2011-01-01

    Full Text Available Science is often identified with the discipline of chemistry particularly in the popular sphere and in visual culture. The image of science or its profile is created mainly in the mass media, but also in other spheres and in many different ways. Mass media are in the focus of many research groups, as the most frequent and efficient source of scientific information to the public. Science communication research is rather intense also in the attempt to understand the non-linear interaction with popular music and film. In addition, public activities of scientific institutions are being investigated, as well as the public image of science in projects where scientists are directly communicating with the general, lay audience. Notwithstanding, a link between research and the practice of science communication is non-existent. Public communication of science is more emerging than planned, there are many isolated actors and programs, and ‘hard’ sciences are not keen on using the social sciences’ knowledge and skills. In order to improve this situation, it is essential to understand how the public image of science is created, and how science interacts with its audiences. Here, the public image of science is discussed with regard to the news values and the new circumstances for mass communication, particularly the convergence of different media, which offers new possibilities for science in the public. An analysis of the media coverage of chemistry in the International Chemistry Year 2011 shows huge differences in the frequency and nature of the media coverage, particularly with regard to media convergence and the use of different media simultaneously. Outreach events are discussed in the light of the influence on their visitors. Since science communication is present in other spheres of popular culture, and in nonlinear top-down manner, we shortly discuss communication about chemistry in pop music in the attempt to suggest the need to communicate

  15. Social media for public health: an exploratory policy analysis.

    Science.gov (United States)

    Fast, Ingrid; Sørensen, Kristine; Brand, Helmut; Suggs, L Suzanne

    2015-02-01

    To accomplish the aims of public health practice and policy today, new forms of communication and education are being applied. Social media are increasingly relevant for public health and used by various actors. Apart from benefits, there can also be risks in using social media, but policies regulating engagement in social media is not well researched. This study examined European public health-related organizations' social media policies and describes the main components of existing policies. This research used a mixed methods approach. A content analysis of social media policies from European institutions, non-government organizations (NGOs) and social media platforms was conducted. Next, individuals responsible for social media in their organization or projects completed a survey about their social media policy. Seventy-five per cent of institutions, NGOs and platforms had a social media policy available. The primary aspects covered within existing policies included data and privacy protection, intellectual property and copyright protection and regulations for the engagement in social media. Policies were intended to regulate staff use, to secure the liability of the institution and social responsibility. Respondents also stressed the importance of self-responsibility when using social media. This study of social media policies for public health in Europe provides a first snapshot of the existence and characteristics of social media policies among European health organizations. Policies tended to focus on legal aspects, rather than the health of the social media user. The effect of such policies on social media adoption and usage behaviour remains to be examined. © The Author 2014. Published by Oxford University Press on behalf of the European Public Health Association. All rights reserved.

  16. Framing the Use of Social Media Tools in Public Health

    OpenAIRE

    Stoll, Jennifer; Quartarone, Richard; Torres-Urquidy, Miguel

    2013-01-01

    Objective Recent scholarship has focused on using social media (e.g., Twitter, Facebook) as a secondary data stream for disease event detection. However, reported implementations such as (4) underscore where the real value may lie in using social media for surveillance. We provide a framework to illuminate uses of social media beyond passive observation, and towards improving active responses to public health threats. Introduction User-generated content enabled by social media tools provide a...

  17. 14 The Mass Media and the Problem of Understanding Legal ...

    African Journals Online (AJOL)

    User

    legal terminologies even though some are archaic or old fashioned in some ways as to .... BBC, VOA, and VON); documentary films, electronic information media, and other ..... and regulations for easy comprehension by the reading public.

  18. ICI optical data storage tape: An archival mass storage media

    Science.gov (United States)

    Ruddick, Andrew J.

    1993-01-01

    At the 1991 Conference on Mass Storage Systems and Technologies, ICI Imagedata presented a paper which introduced ICI Optical Data Storage Tape. This paper placed specific emphasis on the media characteristics and initial data was presented which illustrated the archival stability of the media. More exhaustive analysis that was carried out on the chemical stability of the media is covered. Equally important, it also addresses archive management issues associated with, for example, the benefits of reduced rewind requirements to accommodate tape relaxation effects that result from careful tribology control in ICI Optical Tape media. ICI Optical Tape media was designed to meet the most demanding requirements of archival mass storage. It is envisaged that the volumetric data capacity, long term stability and low maintenance characteristics demonstrated will have major benefits in increasing reliability and reducing the costs associated with archival storage of large data volumes.

  19. Understanding social media program usage in public transit agencies

    OpenAIRE

    Jenny H. Liu; Wei Shi; O.A. (Sam) Elrahman; Xuegang (Jeff) Ban; Jack M. Reilly

    2016-01-01

    Social media has been gaining prominence in public transit agencies in their communication strategies and daily management. This study aims to better understand recent trends in social media usage in public transit agencies, to examine which agencies use what kind of social media programs for what purposes, and how they measure their programs. A survey was conducted of the top transit agencies in the nation, and results are examined through descriptive statistical analysis, correlation analys...

  20. Pemanfaatan Social Media oleh Praktisi Public Relations di Yogyakarta

    OpenAIRE

    Pienrasmi, Hanindyalaila

    2017-01-01

    Social media has changes the way public relations practitioners in doing their jobs related to communicate with the public how to communicate both individually and at the corporate level. Social media become a challenge for practitioners to improve their technical and managerial abilities as a professional to deak with the development of new technology. Practitioners continue to know more about social media in order to optimize utilization and help the company to establish a better relationsh...

  1. The Dynamic Cross-Correlations between Mass Media News, New Media News, and Stock Returns

    Directory of Open Access Journals (Sweden)

    Zuochao Zhang

    2018-01-01

    Full Text Available We investigate the dynamic cross-correlations between mass media news, new media news, and stock returns for the SSE 50 Index in Chinese stock market by employing the MF-DCCA method. The empirical results show that (1 there exist power-law cross-correlations between two types of news as well as between news and its corresponding SSE 50 Index return; (2 the cross-correlations between mass media news and SSE 50 Index returns show larger multifractality and more complicated structures; (3 mass media news and new media news have both complementary and competitive relationships; (4 with the rolling window analysis, we further find that there is a general increasing trend for the cross-correlations between the two types of news as well as the cross-correlations between news and returns and this trend becomes more persistent over time.

  2. The role of digital and social media within mass media anti-smoking campaigns

    OpenAIRE

    Andy Lloyd; James Mckendrick; Ailsa Rutter

    2018-01-01

    Background and challenges to implementation The evidence for mass media to raise awareness about the harm of smoking and benefits of quitting remains strong. However, pressures on budgets means TV is not always seen as an affordable option, while the emergence of digital media presents an attractive option to funders as a way of saving costs while maintaining responses. Digital and social media has provided us with learnings about the role of “push” (broadcast) and “pull” (direct responses...

  3. Mass Society/Culture/Media: An Eclectic Approach.

    Science.gov (United States)

    Clavner, Jerry B.

    Instructors of courses in mass society, culture, and communication start out facing three types of difficulties: the historical orientation of learning, the parochialism of various disciplines, and negative intellectually elitist attitudes toward mass culture/media. Added to these problems is the fact that many instructors have little or no…

  4. Understanding social media program usage in public transit agencies

    Directory of Open Access Journals (Sweden)

    Jenny H. Liu

    2016-10-01

    Full Text Available Social media has been gaining prominence in public transit agencies in their communication strategies and daily management. This study aims to better understand recent trends in social media usage in public transit agencies, to examine which agencies use what kind of social media programs for what purposes, and how they measure their programs. A survey was conducted of the top transit agencies in the nation, and results are examined through descriptive statistical analysis, correlation analysis and regression modeling. We found that while most agencies still lack clearly-defined goals and performance metrics to guide their social media development, many are increasing their social media capacity with more structural components. Public transit service usage and the level of transit service provision are the most significant determinants of agencies’ social media programming and resource investments. In contrast, the measurement of social media usage and outcomes is more significantly related to city attributes and demographic characteristics. We anticipate an increase in the usage of social media to convey transit related stories and livability benefits, such as environmental sensitivity or safety improvements, as these programs expand. Public transit agencies’ commitment to measuring social media outcomes underscores the future research need to develop best practices for measuring the impacts and performance of social media communications and investments.

  5. Determinism and mass-media portrayals of genetics.

    Science.gov (United States)

    Condit, C M; Ofulue, N; Sheedy, K M

    1998-01-01

    Scholars have expressed concern that the introduction of substantial coverage of "medical genetics" in the mass media during the past 2 decades represents an increase in biological determinism in public discourse. To test this contention, we analyzed the contents of a randomly selected, structured sample of American public newspapers (n=250) and magazines (n=722) published during 1919-95. Three coders, using three measures, all with intercoder reliability >85%, were employed. Results indicate that the introduction of the discourse of medical genetics is correlated with both a statistically significant decrease in the degree to which articles attribute human characteristics to genetic causes (P<.001) and a statistically significant increase in the differentiation of attributions to genetic and other causes among various conditions or outcomes (P<. 016). There has been no statistically significant change in the relative proportions of physical phenomena attributed to genetic causes, but there has been a statistically significant decrease in the number of articles assigning genetic causes to mental (P<.002) and behavioral (P<.000) characteristics. These results suggest that the current discourse of medical genetics is not accurately described as more biologically deterministic than its antecedents. PMID:9529342

  6. Potential Impact of the Mass Media on Family Planning in an Urban ...

    African Journals Online (AJOL)

    Context: The role of radio and television message is an important factor in creating and changing the values, ideas and attitudes of people in Public Health. Fertility regulation in Nigeria is still yet to meet the optimum level. Objectives: The research therefore is designed to assess the role of mass media, radio and television ...

  7. An evaluation of the role of the mass media in conflict management ...

    African Journals Online (AJOL)

    An evaluation of the role of the mass media in conflict management: The Niger ... ups and downs to the public within the ambit of social responsibility theory of the ... Thus, blowing mere misunderstanding and misconception of issues from the ...

  8. Adoption and use of social media among public health departments.

    Science.gov (United States)

    Thackeray, Rosemary; Neiger, Brad L; Smith, Amanda K; Van Wagenen, Sarah B

    2012-03-26

    Effective communication is a critical function within any public health system. Social media has enhanced communication between individuals and organizations and has the potential to augment public health communication. However, there is a lack of reported data on social media adoption within public health settings. The purposes of this study were to assess: 1) the extent to which state public health departments (SHDs) are using social media; 2) which social media applications are used most often; and 3) how often social media is used interactively to engage audiences. This was a non-experimental, cross sectional study of SHD social media sites. Screen capture software Snag-It® was used to obtain screenshots of SHD social media sites across five applications. These sites were coded for social media presence, interactivity, reach, and topic. Sixty percent of SHDs reported using at least one social media application. Of these, 86.7% had a Twitter account, 56% a Facebook account, and 43% a YouTube channel. There was a statistically significant difference between average population density and use of social media (p = .01). On average, SHDs made one post per day on social media sites, and this was primarily to distribute information; there was very little interaction with audiences. SHDs have few followers or friends on their social media sites. The most common topics for posts and tweets related to staying healthy and diseases and conditions. Limitations include the absence of a standard by which social media metrics measure presence, reach, or interactivity; SHDs were only included if they had an institutionally maintained account; and the study was cross sectional. Social media use by public health agencies is in the early adoption stage. However, the reach of social media is limited. SHDs are using social media as a channel to distribute information rather than capitalizing on the interactivity available to create conversations and engage with the audience. If

  9. Mass Media and the Popular Arts.

    Science.gov (United States)

    Rissover, Fredric; Birch, David C.

    This anthology consists of journalistic essays on each of these popular arts: advertising, journalism, cartoons, radio and television, photography and motion pictures, popular literature, popular music, and public education. Examples of most of the art forms are also included. The book is aimed at junior college students. Its purpose is to…

  10. Mass media influence spreading in social networks with community structure

    Science.gov (United States)

    Candia, Julián; Mazzitello, Karina I.

    2008-07-01

    We study an extension of Axelrod's model for social influence, in which cultural drift is represented as random perturbations, while mass media are introduced by means of an external field. In this scenario, we investigate how the modular structure of social networks affects the propagation of mass media messages across a society. The community structure of social networks is represented by coupled random networks, in which two random graphs are connected by intercommunity links. Considering inhomogeneous mass media fields, we study the conditions for successful message spreading and find a novel phase diagram in the multidimensional parameter space. These findings show that social modularity effects are of paramount importance for designing successful, cost-effective advertising campaigns.

  11. Does Health Information in Mass Media Help or Hurt Patients? Investigation of Potential Negative Influence of Mass Media Health Information on Patients' Beliefs and Medication Regimen Adherence.

    Science.gov (United States)

    Im, Heewon; Huh, Jisu

    2017-03-01

    As an important public health issue, patient medication non-adherence has drawn much attention, but research on the impact of mass media as an information source on patient medication adherence has been scant. Given that mass media often provide confusing and contradicting information regarding health/medical issues, this study examined the potential negative influence of exposure to health information in mass media on patients' beliefs about their illnesses and medications, and medication adherence, in comparison with the effects of exposure to another primary medication information source, physicians. Survey data obtained from patients on blood thinner regimens revealed that the frequency of exposure to health information in mass media was negatively related to accuracy of patients' beliefs about their medication benefits and patient medication adherence. On the other hand, frequency of visits with physicians was positively associated with patients' beliefs about their medication benefits but had no significant relation to medication regimen adherence. The implications of the study findings are discussed, and methodological limitations and suggestion for future research are presented.

  12. Gap between science and media revisited: scientists as public communicators.

    Science.gov (United States)

    Peters, Hans Peter

    2013-08-20

    The present article presents an up-to-date account of the current media relations of scientists, based on a comprehensive analysis of relevant surveys. The evidence suggests that most scientists consider visibility in the media important and responding to journalists a professional duty--an attitude that is reinforced by universities and other science organizations. Scientific communities continue to regulate media contacts with their members by certain norms that compete with the motivating and regulating influences of public information departments. Most scientists assume a two-arena model with a gap between the arenas of internal scientific and public communication. They want to meet the public in the public arena, not in the arena of internal scientific communication. Despite obvious changes in science and in the media system, the orientations of scientists toward the media, as well as the patterns of interaction with journalists, have their roots in the early 1980s. Although there is more influence on public communication from the science organizations and more emphasis on strategic considerations today, the available data do not indicate abrupt changes in communication practices or in the relevant beliefs and attitudes of scientists in the past 30 y. Changes in the science-media interface may be expected from the ongoing structural transformation of the public communication system. However, as yet, there is little evidence of an erosion of the dominant orientation toward the public and public communication within the younger generation of scientists.

  13. Gap between science and media revisited: Scientists as public communicators

    Science.gov (United States)

    Peters, Hans Peter

    2013-01-01

    The present article presents an up-to-date account of the current media relations of scientists, based on a comprehensive analysis of relevant surveys. The evidence suggests that most scientists consider visibility in the media important and responding to journalists a professional duty—an attitude that is reinforced by universities and other science organizations. Scientific communities continue to regulate media contacts with their members by certain norms that compete with the motivating and regulating influences of public information departments. Most scientists assume a two-arena model with a gap between the arenas of internal scientific and public communication. They want to meet the public in the public arena, not in the arena of internal scientific communication. Despite obvious changes in science and in the media system, the orientations of scientists toward the media, as well as the patterns of interaction with journalists, have their roots in the early 1980s. Although there is more influence on public communication from the science organizations and more emphasis on strategic considerations today, the available data do not indicate abrupt changes in communication practices or in the relevant beliefs and attitudes of scientists in the past 30 y. Changes in the science–media interface may be expected from the ongoing structural transformation of the public communication system. However, as yet, there is little evidence of an erosion of the dominant orientation toward the public and public communication within the younger generation of scientists. PMID:23940312

  14. Media and public relation. Part of emergency planning

    International Nuclear Information System (INIS)

    Jurkovic, I.A.; Debrecin, N.; Feretic, D.; Skanata, D.

    2000-01-01

    In the event of an emergency, media relation should be considered as one of the most important functions in emergency management. Individuals should be trained to be able to provide factual information to the media and the citizens during nuclear emergencies. Media can be also acquainted with the scope, ways and means of providing information related to nuclear emergencies during the predefined and regular media training or workshops, or as a part of regular training routine of involved organizations and institutions. This paper is through various approaches trying to present one of the possible ways that media and public relation can be treated during the emergencies and inside the developed emergency plans and procedures. It also represents an idea, based on the authors' experience, on a way in which things can be organized in the Croatian Technical Support Center when it comes to the media/public relation issue. (author)

  15. The mass media and nuclear energy in the US

    International Nuclear Information System (INIS)

    Roche, C.

    1994-01-01

    The role of the US media in informing the public about benefits of nuclear industry is discussed. Usually the media in USA is biased against nuclear energy and works on the side of anti-nuclear groups. The tendency of reporters to mistrust government and industry experts, and to trust 'environmental groups' poses a particular problem for the US nuclear industry. One of the challenges of nuclear industry is to convince the media that anti-nuclear groups are not acting in the public interest, but in self-interest too. The scientists who communicate with the media must help reporters to understand technology, but to do that, they must understand reporter's needs. Those include a quick response to requests for information, spokespersons who speak clearly and understandably, in human terms, and candor and honesty in all of the information they provide. (I.P.)

  16. Social Media, Traditional Media and Marketing Communication of Public Relations:A Study of Banking Industry

    OpenAIRE

    Khajeheian, Datis; Mirahmadi, Fereshteh

    2015-01-01

    Public relations are undertaking more important role in the marketing communication and advertising. The present paper reports a survey conducted in three Iranian banks’ public relations departments to understand how they use different media in their marketing communications and other related functions. A classification of public relations functions including fourteen functions in three categories has taken as research framework and by using a questionnaire, eight media have been asked to ran...

  17. Mass Transfer and Porous Media (MTPM)

    Energy Technology Data Exchange (ETDEWEB)

    Rotenberg, B.; Marry, V.; Malikova, N.; Vuilleumier, R.; Giffaut, E.; Turq, P.; Robinet, J.C.; Diaz, N.; Sardini, P.; Goutelard, F.; Menut, D.; Parneix, J.C.; Sammartino, S.; Pret, D.; Coelho, D.; Jougnot, D.; Revil, A.; Boulin, P.F.; Angulo-Jaramillo, R.; Daian, J.F.; Talandier, J.; Berne, P.; Cochepin, B.; Trotignon, L.; Bildstein, O.; Steefel, C.; Lagneau, V.; Van der Lee, J.; Birchall, D.J.; Harrington, J.F.; Noy, D.J.; Sellin, P.; Bildstein, O.; Piault, E.; Trotignon, L.; Montarnal, P.; Deville, E.; Genty, A.; Le Potier, C.; Imbert, C.; Semete, P.; Desgree, P.; Fevrier, B.; Courtois, A.; Touze, G.; Sboui, A.; Roberts, J.E.; Jaffre, J.; Glaus, M.A.; Rosse, R.; Van Loon, L.R.; Matray, J.M.; Parneix, J.C.; Tinseau, E.; Pret, D.; Mayor, J.C.; Ohkubo, T.; Kikuchi, H.; Yamaguchi, M.; Alonso, U.; Missana, T.; Garcia-Gutierrez, M.; Patelli, A.; Siitari-Kauppi, M.; Leskinen, A.; Rigato, V.; Samper, J.; Dewonck, S.; Zheng, L.; Yang, Q.; Naves, A.; Dai, Z.; Samper, J.; Wolfsberg, A.; Levitt, D.; Cormenzana, J.L.; Missana, T.; Mingarro, M.; Schampera, B.; Dultz, S.; Riebe, B.; Samper, J.; Yang, Q.; Genty, A.; Perraud, D.; Poller, A.; Mayer, G.; Croise, J.; Marschall, P.; Krooss, B.; Matray, J.M.; Tanaka, T.; Vogel, P.; Lavanchy, J.M.; Enssle, C.P.; Cruchaudet, M.; Dewonck, S.; Descostes, M.; Blin, V.; Radwan, J.; Poinssot, C.; Mibus, J.; Sachs, S.; Devol-Brown, I.; Motellier, S.; Tinseau, E.; Thoby, D.; Marsal, F.; DeWindt, L.; Tinseau, E.; Pellegrini, D.; Bauer, A.; Fiehn, B.; Marquardt, Ch.; Romer, J.; Gortzen, A.; Kienzler, B

    2007-07-01

    This session gathers 48 articles (posters) dealing with: interlayer / micro-pore exchange of water and ions in clays: a molecular dynamics study; the multi-scale characterisation of mineral and textural spatial heterogeneities in Callovo-Oxfordian argilite and its consequence on solute species diffusion modelling; the diffusion of ions in unsaturated clay rocks: Theory and application to the Callovo- Oxfordian argillite; the porous media characterization with respect to gas transfer in Callovo Oxfordian argillite; the predictions on a 2-D cementation experiment in porous medium: intercomparison on the Comedie project; the large-scale gas injection test (LASGIT) at the Aespoe hard rock laboratory in Sweden; simulating the geochemical coupling between vitrified waste, canister and near-field on the alliances platform; toward radionuclide transport calculations on whole radioactive waste disposal with CAST3M platform; the experimental study of the water permeability of a partially saturated argillite; a mixed hexahedral finite elements for Darcy flow calculation in clay porous media; the diffusive properties of stainless steel filter discs before and after use in diffusion experiments with compacted clays; the structural organization of porosity in the Opalinus clay at the Mont Terri Rock Laboratory under saturated and unsaturated conditions; the evaluation of pore structure in compacted saturated Bentonite using NMR relaxometry; diffusion coefficients measurement in consolidated clays: a combination of micro-scale profiling and solid pore structure analyses; the numerical interpretation of in-situ DIR diffusion experiments on the Callovo- Oxfordian clay at the Meuse/Haute-Marne URL the identification of relative conductivity models for water flow and solute transport in unsaturated compacted Bentonite; diffusion experiments in Callovo- Oxfordian clay from the Meuse/Haute-Marne URL, France: experimental setup and data analyses; the transport in organo

  18. Subjective Norms as a Driver of Mass Communication Students' Intentions to Adopt New Media Production Technologies

    Science.gov (United States)

    Hopp, Toby M.

    2013-01-01

    In this study, the impact of subjective norms on mass communication students' intentions to adopt new media production technologies was explored. The results indicated that subjective norms play an instrumental role in explaining behavioral intentions to adopt new media technologies. Moreover, the data indicated that public relations students…

  19. Beyond Reason: The Media, Politics, and Public Discourse. Draft.

    Science.gov (United States)

    Dorman, William A.

    The media have a lot to do with how people think and what people think about. The line between popular culture and news has virtually disappeared, giving rise to what some have labeled "infotainment." At the same time, "fake news" in the form of publicity that promoters provide to media outlets under the guise of legitimate…

  20. Connections of OAO 'Mashinostroitelny zavod' with mass-media

    International Nuclear Information System (INIS)

    Gelman, S.

    2000-01-01

    Full text: PJSC 'Mashinostroitelny zavod' (MSZ) is located 55 km to the east of Moscow, in an industrial town called Electrostal with the population 150.000 people. Recently this dynamically developed enterprise joined the world leaders-manufacturers of nuclear fuel (NF), its capacity being 1000 t U02 per year. The quality of the fuel rods and thermal assemblies fabricated by the factory was marked several times with prestigious European and Russian awards and certificates. Currently the products of the factory are supplied to more than 50 NPP units of Russia, CIS and Europe as well as to the power units of the atomic fleet of Russia. Together with the intensive work related to the optimization of nuclear fuel fabrication the management of MSZ pays serious attention to the public communication and connections with mass-media bearing in mind that a part of the town population is concerned a lot about the state of things and development of the atomic power and related enterprises. So the Centre of public information of MSZ is constantly under the supervision of the management. Widely equipped with illustrative material, the Centre meets up to 2000 visitors annually, during tours, lectures and discussions. But the main part of the Centre work is performed outside the Centre. At the beginning of the year the MSZ management signed a number of agreements with to-vn mass-media: newspaper 'Novosty dnya', radio centre, cable TV studio 'Eitelecom'. These mass-media, during the year, gave to the Centre employees and factory technical specialists a good possibility to make presentations that objectively enlighten the safety aspects of NPPs and nuclear technologies, including those performed in the workshops of MSZ. So there were broadcasts on radio and TV that were consecrated to the famous dates in the history of the atomic power: 45th anniversary of starting the first in the world NPP; 35th anniversary of starting Novo- Voronezhskaya NPP; 40th anniversary of commissioning

  1. Media Influence On Public Opinion Attitudes Toward The Migration Crisis

    Directory of Open Access Journals (Sweden)

    Joana Kosho

    2015-08-01

    Full Text Available Many studies or facts from the practical experience of many journalist politicians and professors show that the media impact on public opinion is enormous and essential. Many issues of everyday life human crisis or mainstream policies once covered and analyzed from the lenses of the media become the main concerns of the citizens and have a meaningful impact on the attitudes of the public opinion. The migration crisis that is challenging the European countries nowadays is a big concern not only for the host countries citizens but a life challenge for the immigrants themselves. This study will examine of the connection between media reports on immigration and public attitudes and actions and how migration issues presented in the mainstream media impact the public and political discourse on international migration.

  2. Public relations and marketing of Nigerian School Library Media ...

    African Journals Online (AJOL)

    Public relations and marketing of Nigerian School Library Media Centre ... the prevailing group of users in their environment would determine the price range. ... need a very good knowledge of the marketing mix to achieve huge results.

  3. Social Media and the Transformation of Public Space

    OpenAIRE

    José van Dijck; Thomas Poell

    2015-01-01

    This introduction to the Special Issue of Social Media + Society discusses the key theoretical perspectives and methodological approaches needed to gain insight into how social platforms intervene in public space. It starts by highlighting how in the emerging platform society public and private communication is reshaped by social media’s commercial mechanisms, transforming the political economy of the media landscape. Given the complex character of this society, it is essential to employ diff...

  4. Use of mass media campaigns to change health behaviour.

    Science.gov (United States)

    Wakefield, Melanie A; Loken, Barbara; Hornik, Robert C

    2010-10-09

    Mass media campaigns are widely used to expose high proportions of large populations to messages through routine uses of existing media, such as television, radio, and newspapers. Exposure to such messages is, therefore, generally passive. Such campaigns are frequently competing with factors, such as pervasive product marketing, powerful social norms, and behaviours driven by addiction or habit. In this Review we discuss the outcomes of mass media campaigns in the context of various health-risk behaviours (eg, use of tobacco, alcohol, and other drugs, heart disease risk factors, sex-related behaviours, road safety, cancer screening and prevention, child survival, and organ or blood donation). We conclude that mass media campaigns can produce positive changes or prevent negative changes in health-related behaviours across large populations. We assess what contributes to these outcomes, such as concurrent availability of required services and products, availability of community-based programmes, and policies that support behaviour change. Finally, we propose areas for improvement, such as investment in longer better-funded campaigns to achieve adequate population exposure to media messages. Copyright © 2010 Elsevier Ltd. All rights reserved.

  5. Reaching "an audience that you would never dream of speaking to": influential public health researchers' views on the role of news media in influencing policy and public understanding.

    Science.gov (United States)

    Chapman, Simon; Haynes, Abby; Derrick, Gemma; Sturk, Heidi; Hall, Wayne D; St George, Alexis

    2014-01-01

    While governments and academic institutions urge researchers to engage with news media, traditional academic values of public disengagement have inhibited many from giving high priority to media activity. In this interview-based study, the authors report on the views about news media engagement and strategies used by 36 peer-voted leading Australian public health researchers in 6 fields. The authors consider their views about the role and importance of media in influencing policy, their reflections on effective or ineffective media communicators, and strategies used by these researchers about how to best retain their credibility and influence while engaging with the news media. A willingness and capacity to engage with the mass media was seen as an essential attribute of influential public health researchers.

  6. Public service media and exposure diversity: introduction

    NARCIS (Netherlands)

    Helberger, N.; Buri, M.

    2015-01-01

    Exposure diversity is a relatively new and as yet to be explicitly formulated objective of contemporary media policy. While it holds certain potential—in particular in the messy digital space characterized by abundance and exponentially increased user choices—it comes with certain risks too. The

  7. Media and Public Communications Policies: An Empirical Analysis of the Brazilian Print Media

    OpenAIRE

    Canela, Guilherme

    2007-01-01

    This essay examines a subject rarely emphasized in the studies on public interest issues reported in the print media. Drawing on a review of the journalistic content produced by 53 newspapers from every state in the federation and 4 national weekly magazines, the paper analyzes a sample of 1,184 articles, editorials, columns, interviews, and reports on subjects of immediate interest to the media, journalism, and/or media companies. Throughout 2003, 2004, and 2005, news pieces were compiled co...

  8. Mass media and challenges of sustainable development in Nigeria ...

    African Journals Online (AJOL)

    Being an integral part of the social system, the mass media is a major stakeholder in the realization of sustainable development in Nigeria. However, several factors like corruption, poor communication channels, illiteracy, inadequate infrastructure, poor implementation framework and political instability has continued to ...

  9. The Role of Audiovisual Mass Media News in Language Learning

    Science.gov (United States)

    Bahrani, Taher; Sim, Tam Shu

    2011-01-01

    The present paper focuses on the role of audio/visual mass media news in language learning. In this regard, the two important issues regarding the selection and preparation of TV news for language learning are the content of the news and the linguistic difficulty. Content is described as whether the news is specialized or universal. Universal…

  10. The Mass Media and Modern Society. Second Edition.

    Science.gov (United States)

    Rivers, William L.; And Others

    The focus throughout this second edition is on the 1970's and the impact of mass communication on contemporary society. Analyzing the ways in which communication affects and is, in turn, affected by society, the book examines the social, economic, and intellectual environments in which the media operate. Two intellectual factors which have had the…

  11. Desensitizing Children's Emotional Reactions to the Mass Media.

    Science.gov (United States)

    Wilson, Barbara J.

    1989-01-01

    Assesses effectiveness of two desensitization strategies for reducing children's emotional reactions to mass media. Examines children having passive exposure, modeled exposure, or no exposure to lizards before watching a horror movie involving lizards. Finds that modeled exposure decreases emotional reactions and negative interpretations, whereas…

  12. Mining the Popular Culture: The Mass Media and Freshman Composition.

    Science.gov (United States)

    McRae, M. W.

    The study of mass media and popular culture in a composition class allows students and teachers together to develop a critical awareness of television and advertising. Jerzy Kosinski's book, "Being There," a novel about the impact of television, is a beginning point for the study of television. Using that book as if it were a collection of events,…

  13. Interpersonal versus Mass Media Communication: A False Dichotomy.

    Science.gov (United States)

    Reardon, Kathleen K.; Rogers, Everett M.

    1988-01-01

    Challenges the intellectual separation of interpersonal and mass media communication, arguing that this division rests primarily on grounds of historical convenience and university politics. Discusses the consequences of this dichotomy and suggests ways of encouraging intellectual exchange between the two subdisciplines. (MM)

  14. role of mass media in agricultural productivity in adamawa state

    African Journals Online (AJOL)

    BARTH

    2011-09-12

    Sep 12, 2011 ... LTD PRINTED IN NIGERIA ISSN 1596-2903 ... The study examined the role of mass media in agriculture in ..... television are cost of the hardware, cost of maintenance ... Government Area of Kebbi State: A case study of state ...

  15. Mass Media Use by College Students during Hurricane Threat

    Science.gov (United States)

    Piotrowski, Chris

    2015-01-01

    There is a dearth of studies on how college students prepare for the threat of natural disasters. This study surveyed college students' preferences in mass media use prior to an approaching hurricane. The convenience sample (n = 76) were from a university located in the hurricane-prone area of the central Gulf of Mexico coast. Interestingly,…

  16. The nuclear waste issue in Swedish mass media

    International Nuclear Information System (INIS)

    Hedberg, P.

    1991-04-01

    This is an investigation of the representation given in the Swedish mass media of questions concerning the nuclear waste. The investigation covers the period from 1979 to 1989 of 8 newspapers of different political colours and the Swedish radio and television. (KAE)

  17. Ethical practice of social media in public relations

    CERN Document Server

    DiStaso, Marcia W

    2014-01-01

    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations.Through an examination of a broad range of ethics concepts includi

  18. Public Engagement in Planetary Science through Europlanet Social Media

    Science.gov (United States)

    Heenatigala, T.

    2017-09-01

    From 'Save the Hubble' campaign to ESA's Rosetta mission, social media has played a major role in public engagement and continues to grow. However, with this growing number of social media platforms and the amount of content that goes public daily, the 'noise' level is high - making it difficult to reach a good, relevant audience. Hence, it's important to use different strategies with the content created, from launching a video to live session to issue a press release. Under the Horizon 2020, the Europlanet Media Centre[1] identifies the importance of using social media for outreach. Europlanet uses primary and secondary social media platforms strategically to engage with the followers and a new audience.

  19. Mass media campaigns and organ donation: managing conflicting messages and interests.

    Science.gov (United States)

    Rady, Mohamed Y; McGregor, Joan L; Verheijde, Joseph L

    2012-05-01

    Mass media campaigns are widely and successfully used to change health decisions and behaviors for better or for worse in society. In the United States, media campaigns have been launched at local offices of the states' department of motor vehicles to promote citizens' willingness to organ donation and donor registration. We analyze interventional studies of multimedia communication campaigns to encourage organ-donor registration at local offices of states' department of motor vehicles. The media campaigns include the use of multifaceted communication tools and provide training to desk clerks in the use of scripted messages for the purpose of optimizing enrollment in organ-donor registries. Scripted messages are communicated to customers through mass audiovisual entertainment media, print materials and interpersonal interaction at the offices of departments of motor vehicles. These campaigns give rise to three serious concerns: (1) bias in communicating information with scripted messages without verification of the scientific accuracy of information, (2) the provision of misinformation to future donors that may result in them suffering unintended consequences from consenting to medical procedures before death (e.g, organ preservation and suitability for transplantation), and (3) the unmanaged conflict of interests for organizations charged with implementing these campaigns, (i.e, dual advocacy for transplant recipients and donors). We conclude the following: (1) media campaigns about healthcare should communicate accurate information to the general public and disclose factual materials with the least amount of bias; (2) conflicting interests in media campaigns should be managed with full public transparency; (3) media campaigns should disclose the practical implications of procurement as well as acknowledge the medical, legal, and religious controversies of determining death in organ donation; (4) organ-donor registration must satisfy the criteria of informed

  20. Routes to communication about outdoor recreation with diverse publics: what we know about media

    Science.gov (United States)

    Patricia L. Winter; Jessica Skenderian; William Crano

    2008-01-01

    This paper examines the issue of outreach to diverse publics as a central concern to natural resource recreation management. Increasing diversity across the Nation has been accompanied by an underrepresentation of communities of color among outdoor recreation populations in natural resource settings. Mass media may be an excellent way to conduct outreach, but the...

  1. Movements and media: selection processes and evolutionary dynamics in the public sphere

    NARCIS (Netherlands)

    Koopmans, R.

    2004-01-01

    This article argues that the decisive part of the interaction between social movements and political authorities is no longer the direct, physical confrontation between them in concrete locations, but the indirect, mediated encounters among contenders in the arena of the mass media public sphere.

  2. Social Communication between Traditional and the New Mass-Media

    Directory of Open Access Journals (Sweden)

    Andreea-Maria Tîrziu

    2014-05-01

    Full Text Available The means of communication, from the most simple and natural ones – such as gestures and voice, to the most complex and developed ones – such as the new electronic media, have constantly brought changes to the society, their own transformation being due to the social environment that generated them. Nowadays, the new media – being in a rapid development unprecedented in the past – is giving new insights of communication and learning to the younger generations which, unlike those formed by elder people, manage to quickly assimilate the changes that occur. The purpose of this article is to provide a framework for public institutions for a better interaction with citizens. It shows the literature that focuses on social media statistics. At the end of our study, it is necessary to refer again to the needs of the organizations in which social communication has its origins, to exit the logic of politics and the media and to completely redefine the relationship between them and the social communication itself. We have treated the terms of the relationship between media and social communication, but it is the case to reiterate the importance of this point. In this context, we have identified the social nature still in embryo of a new relationship between media and educational sector; the more fragile the more difficult it is to overcome the stereotype of the “recreational” media.

  3. Mind the Gap: Social Media Engagement by Public Health Researchers

    OpenAIRE

    Keller, Brett; Labrique, Alain; Jain, Kriti M; Pekosz, Andrew; Levine, Orin

    2014-01-01

    Background The traditional vertical system of sharing information from sources of scientific authority passed down to the public through local health authorities and clinicians risks being made obsolete by emerging technologies that facilitate rapid horizontal information sharing. The rise of Public Health 2.0 requires professional acknowledgment that a new and substantive forum of public discourse about public health exists on social media, such as forums, blogs, Facebook, and Twitter. Objec...

  4. The interaction of financial news between mass media and new media: Evidence from news on Chinese stock market

    Science.gov (United States)

    Zhang, Yongjie; Zhang, Zuochao; Liu, Lanbiao; Shen, Dehua

    2017-11-01

    In this paper, we investigate both the contemporaneous and the lead-lag relationships between the mass media news and the new media news of the financial news on the constitute stocks of the CSI 300. The empirical results show that: (1) there exists a strong correlation between these two types of news; (2) the granger causality direction from new media news to mass media news is increasingly obvious, while the reverse direction has a downward trend; (3) new media is playing a increasingly important role in the stock market and exhibits a trend to substitutes the mass media.

  5. "Get smart Colorado": impact of a mass media campaign to improve community antibiotic use.

    Science.gov (United States)

    Gonzales, Ralph; Corbett, Kitty K; Wong, Shale; Glazner, Judith E; Deas, Ann; Leeman-Castillo, Bonnie; Maselli, Judith H; Sebert-Kuhlmann, Ann; Wigton, Robert S; Flores, Estevan; Kafadar, Karen

    2008-06-01

    Large-scale strategies are needed to reduce overuse of antibiotics in US communities. To evaluate the impact of a mass media campaign-"Get Smart Colorado"-on public exposure to campaign, antibiotic use, and office visit rates. Nonrandomized controlled trial. Two metropolitan communities in Colorado, United States. The general public, managed care enrollees, and physicians residing in the mass media (2.2 million persons) and comparison (0.53 million persons) communities. : The campaign consisting of paid outdoor advertising, earned media and physician advocacy ran between November 2002 and February 2003. Antibiotics dispensed per 1000 persons or managed care enrollees, and the proportion of office visits receiving antibiotics measured during 10 to 12 months before and after the campaign. After the mass media campaign, there was a 3.8% net decrease in retail pharmacy antibiotic dispenses per 1000 persons (P = 0.30) and an 8.8% net decrease in managed care-associated antibiotic dispenses per 1000 members (P = 0.03) in the mass media community. Most of the decline occurred among pediatric members, and corresponded with a decline in pediatric office visit rates. There was no change in the office visit prescription rates among pediatric or adult managed care members, nor in visit rates for complications of acute respiratory tract infections. A low-cost mass media campaign was associated with a reduction in antibiotic use in the community, and seems to be mediated through decreases in office visits rates among children. The campaign seems to be cost-saving.

  6. Physical Activity in the Mass Media: An Audience Perspective

    Science.gov (United States)

    Smith, Ben J.; Bonfiglioli, Catriona M. F.

    2015-01-01

    Physical activity's role in promoting health is highlighted in public health campaigns, news and current affairs, reality television and other programs. An investigation of audience exposure, beliefs and reactions to media portrayals of physical activity offers insights into the salience and influence of this communication. An audience reception…

  7. Overview topic paper on mass media energy conservation communications

    Energy Technology Data Exchange (ETDEWEB)

    Vertinsky, P; Vertinsky, I

    1979-02-01

    The utilization of information diffusion strategies to increase energy conservation knowledge and practices among the general population in Canada is discussed in terms of 5 media functions: information dissemination, remedial behavior modification, lifestyle decisions, initiating conservation action, and crisis management. Each of these functions is critically addressed in terms of media mix, message content and form, timing and intensity, exposure, and specific target populations. The diffusion strategies are then organized into a matrix of policy options to enable the appropriate one to be selected. Four major categories of energy conservation information considered are the nature of the energy problem, methods of conservation, results of conservation, and the individual consumer decision-making process. Heavy television exposure suggests this medium has enormous potential for informing Canadians on conservation issues. Print seems to be the main source of detailed, specialized, and sophisticated kinds of information. However, despite wide media availability, large numbers of the population consistently escape contact with widely reported information. Behavioral modification to change undesirable energy habits is examined from the perspectives of initial change and cultural/social change required to sustain new lifestyles. The use of mass media during crisis situations may be of essential importance for implementation of future energy policies. Information dissemination and responses to the mass media do not appear to have the same patterns during crisis and non-crisis situations. 279 refs.

  8. Mass media, online social network, and organ donation: old mistakes and new perspectives.

    Science.gov (United States)

    Aykas, A; Uslu, A; Şimşek, C

    2015-05-01

    Contrary to TV programs projecting awareness about organ donation in society, concrete evidence exists about adverse influence of negative broadcasts on organ donation rates. We sought to determine the effect of mass media on public opinion toward organ donation and the efficacy of public campaigns and novel social media attempts on donation rates. We conducted a systematic review of relevant literature and national campaign results. Hoaxes about brain death and organ transplantation adversely affect organ donation rates in both Western and Eastern societies. Scientifically controversial and exaggerated press conferences and institutional advertisements create mistrust in doctors, thus reducing organ donation. The overall effect of public education campaigns in promoting organ donation is a temporary 5% gain. Increments in organ donation rates is expected with novel applications of social media (Facebook effect). Communication, based on mutual trust, must be established between medicine and the media. Continuing education programs with regard to public awareness on organ donation should be conducted over social media. Copyright © 2015 Elsevier Inc. All rights reserved.

  9. Public Perception of Media Coverage of the Activities of the ...

    African Journals Online (AJOL)

    This study set out to investigate the awareness level, attention and attitude of the public towards media coverage of the activities of the Independent Corrupt Practices and other related offences Commission (ICPC). It also considered the appraisal of how the public select, organize and interpret stimuli about the commission.

  10. Social Media and the Transformation of Public Space

    NARCIS (Netherlands)

    van Dijck, J.; Poell, T.

    2015-01-01

    This introduction to the Special Issue of Social Media + Society discusses the key theoretical perspectives and methodological approaches needed to gain insight into how social platforms intervene in public space. It starts by highlighting how in the emerging platform society public and private

  11. Catching crime: detection of public safety incidents using social media

    CSIR Research Space (South Africa)

    Marivate, Vukosi

    2016-11-01

    Full Text Available The increasing prevalence of Social Media platform use has brought with it an explosion of new user generated public data. This data is centered around many, diverse topics. One theme of interest is how one can tap into the public safety and crime...

  12. Mass media interventions for preventing smoking in young people.

    Science.gov (United States)

    Carson, Kristin V; Ameer, Faisal; Sayehmiri, Kourosh; Hnin, Khin; van Agteren, Joseph Em; Sayehmiri, Fatemeh; Brinn, Malcolm P; Esterman, Adrian J; Chang, Anne B; Smith, Brian J

    2017-06-02

    Mass media interventions can be used as a way of delivering preventive health messages. They have the potential to reach and modify the knowledge, attitudes and behaviour of a large proportion of the community. To assess the effects of mass media interventions on preventing smoking in young people, and whether it can reduce smoking uptake among youth (under 25 years), improve smoking attitudes, intentions and knowledge, improve self-efficacy/self-esteem, and improve perceptions about smoking, including the choice to follow positive role models. We searched the Cochrane Tobacco Addiction Group Specialized Register, with additional searches of MEDLINE and Embase in June 2016. This is an update of a review first published in 1998. Randomized trials, controlled trials without randomization and interrupted time-series studies that assessed the effect of mass media campaigns (defined as channels of communication such as television, radio, newspapers, social media, billboards, posters, leaflets or booklets intended to reach large numbers of people and which are not dependent on person-to-person contact) in influencing the smoking behaviour (either objective or self-reported) of young people under the age of 25 years. We define smoking behaviour as the presence or absence of tobacco smoking or other tobacco use, or both, and the frequency of tobacco use. Eligible comparators included education or no intervention. Two review authors independently extracted information relating to the characteristics and the content of media interventions, participants, outcomes, methods of the study and risks of bias. We combined studies using qualitative narrative synthesis. We assessed the risks of bias for each study using the Cochrane 'Risk of bias' tool, alongside additional domains to account for the nature of the intervention. We assessed the quality of evidence contributing to outcomes using GRADE. We identified eight eligible studies reporting information about mass media smoking

  13. Translating psychological science: Highlighting the media's contribution to contagion in mass shootings: Comment on Kaslow (2015).

    Science.gov (United States)

    Perrin, Paul B

    2016-01-01

    In her presidential address, N. J. Kaslow (see record 2015-33530-002) argued that psychologists have a responsibility to translate psychological science to the public and identifies various platforms for doing so. In this comment on her article, I advocate that psychology as a field immediately heed her call in the area of psychological science highlighting the media's contribution to contagion in mass shootings. I point out the psychological science documenting media contagion for suicide and mass shootings, the World Health Organization's (2008) guidelines for media in reporting suicide deaths to prevent that contagion, and discuss ways-based on Dr. Kaslow's suggestions-that psychologists can disseminate psychological science to prevent similar tragedies in the future. (PsycINFO Database Record (c) 2016 APA, all rights reserved).

  14. Beyond information and utility: Transforming public spaces with media facades.

    Science.gov (United States)

    Fischer, Patrick Tobias; Zöllner, Christian; Hoffmann, Thilo; Piatza, Sebastian; Hornecker, Eva

    2013-01-01

    Media facades (often characterized as a building's digital skin) are public displays that substitute dynamic details and information for usually static structures. SMSlingshot is a media facade system at the confluence of art, architecture, and technology design in the context of urban human-computer interaction. It represents a participative approach to public displays that enlivens public spaces and fosters civic and social dialogue as an alternative to advertising and service-oriented information displays. Observations from SMSlingshot's implementation at festival exhibitions provide insight into the roles of scale, distance, and the spatial situation of media facade contexts. The lessons learned apply to most public-display situations and will be useful for designers and developers of this new medium in urban spaces.

  15. Mind the gap: social media engagement by public health researchers.

    Science.gov (United States)

    Keller, Brett; Labrique, Alain; Jain, Kriti M; Pekosz, Andrew; Levine, Orin

    2014-01-14

    The traditional vertical system of sharing information from sources of scientific authority passed down to the public through local health authorities and clinicians risks being made obsolete by emerging technologies that facilitate rapid horizontal information sharing. The rise of Public Health 2.0 requires professional acknowledgment that a new and substantive forum of public discourse about public health exists on social media, such as forums, blogs, Facebook, and Twitter. Some public health professionals have used social media in innovative ways: to surveil populations, gauge public opinion, disseminate health information, and promote mutually beneficial interactions between public health professionals and the lay public. Although innovation is on the rise, most in the public health establishment remain skeptical of this rapidly evolving landscape or are unclear about how it could be used. We sought to evaluate the extent to which public health professionals are engaged in these spaces. We conducted a survey of professorial- and scientist-track faculty at the Johns Hopkins Bloomberg School of Public Health in Baltimore, Maryland, USA. We asked all available faculty via email to complete a 30-question survey about respondent characteristics, beliefs about social media, and usage of specific technologies, including blogs, Facebook, Twitter, and YouTube. A total of 181 (19.8%) of 912 professor- and scientist-track faculty provided usable responses. The majority of respondents rarely used major social media platforms. Of these 181 respondents, 97 (53.6%) had used YouTube, 84 (46.4%) had used Facebook, 55 (30.4%) had read blogs, and 12 (6.6%) had used Twitter in the prior month. More recent degree completion was the best predictor of higher usage of social media. In all, 122 (67.4%) agreed that social media is important for disseminating information, whereas only 55 (30.4%) agreed that social media is useful for their research. In all, 43 (23.8%) said social media

  16. Fashion alienation: older adults and the mass media.

    Science.gov (United States)

    Kaiser, S B; Chandler, J L

    1984-01-01

    A self-administered questionnaire including questions related to fashion alienation, frequency of use of mass media for fashion information, and demographics was completed by 209 "50-plus" aged consumers in Northern California. Fashion alienation was measured using ten separate statements related to 1) degree of identification with fashion symbols in the media and 2) feelings of social and economic estrangement from fashion. Two of the statements produced significant regression models. In both statements, age was positively related to fashion alienation, and there was an inverse relationship between frequency of use of media for fashion information and fashion alienation. The data provide implications for a conceptual distinction between information and meaning processing with regard to fashion.

  17. Mass media barriers to social marketing interventions: the example of sun protection in the UK.

    Science.gov (United States)

    Kemp, Gillian Ann; Eagle, Lynne; Verne, Julia

    2011-03-01

    The role of the mass media in communicating health-related information to the wider population is the focus of this paper. Using the example of sun protection within the UK, we highlight some of the major challenges to raising awareness of steadily increasing melanoma rates and of effective sun protection strategies. The implications of potential barriers to official sun protection messages via conflicting messages in the media are discussed in terms of editorial on sun protection and in the way in which television programme content portrays the issues. Implications for public policy and future research conclude the paper.

  18. Social Media as Public Sphere: A Stakeholder Perspective

    OpenAIRE

    Johannessen, Marius Rohde; Sæbø, Øystein; Flak, Leif Skiftenes

    2016-01-01

    Purpose Despite the potential of social media, it has proven difficult to get people actively involved in the decision-making processes. There is a need for more research on how stakeholders manage and use social media to communicate. Thus, we examine major stakeholders’ communication preferences in eParticipation initiatives and discuss how this affects the public sphere. Design/methodology/approach The study was conducted as a qualitative case study. Data sources include interviews, social ...

  19. Mass media in system of predictors for suicidal behavior in adolescents

    Directory of Open Access Journals (Sweden)

    O. V. Vihristyuk

    2013-04-01

    Full Text Available The article provides an overview of international sources that attempt to identify the effect of mass media information messages concerning suicide on the public. We concern the possibility of imitative suicides after media coverage of suicide incidents (“Werter syndrome”, providing data on suicides increase following media reports on this topic. We discuss the data obtained by surveys conducted among Internet users of pro-suicidal web sites. On the example of recent international research, we note that despite the contradicting research results, the mass media impact on suicidal adolescents and young adults is possible, especially among young people most affected by external influences. The analysis of causes, motives and methods of suicide among adolescents and young people, as described by media, showed that among the causes dominate family and peers conflicts, among the motives – “protest"”, “revenge” (48% and “call” (16.6%. Pre-suicidal period in 75% of patients was characterized as affective and stressful. The article emphasizes that simplification of media reports and their focusing on one of the suicide risk factors (family, school, or Internet cannot see the whole picture of suicidal behavior as a set of internal and external factors and their interaction.

  20. Primary care nurses' experiences of how the mass media influence frontline healthcare in the UK.

    Science.gov (United States)

    van Bekkum, Jennifer E; Hilton, Shona

    2013-11-24

    Mass media plays an important role in communicating about health research and services to patients, and in shaping public perceptions and decisions about health. Healthcare professionals also play an important role in providing patients with credible, evidence-based and up-to-date information on a wide range of health issues. This study aims to explore primary care nurses' experiences of how mass media influences frontline healthcare. In-depth telephone interviews were carried out with 18 primary care nurses (nine health visitors and nine practice nurses) working in the United Kingdom (UK). Interviews were recorded and transcribed. The data was analysed using thematic analysis, with a focus on constant comparative analysis. Three themes emerged from the data. First, participants reported that their patients were frequently influenced by controversial health stories reported in the media, which affected their perceptions of, and decisions about, care. This, in turn, impinged upon participants' workloads as they had to spend additional time discussing information and reassuring patients. Second, participants also recalled times in their own careers when media reports had contributed to a decline in their confidence in current healthcare practices and treatments. Third, the participants in this study suggested a real need for additional resources to support and expand their own media literacy skills, which could be shared with patients. In an ever expanding media landscape with greater reporting on health, nurses working in the primary care setting face increasing pressure to effectively manage media stories that dispute current health policies and practices. These primary care nurses were keen to expand their media literacy skills to develop critical autonomy in relation to all media, and to facilitate more meaningful conversations with their patients about their health concerns and choices.

  1. Are Media Personalisation and Public Value compatible?

    DEFF Research Database (Denmark)

    Sørensen, Jannick Kirk

    2008-01-01

    Public Service Broadcasters (PSBs) are currently challenged by emergence of personalised webservices on the commercial marked. These webservices let the user become editors through so-called ‘widgets'.  This paper examines as a case study how the Danish PSB ‘DR' relates to the editorial questions...... and design questions emerging through their implementation of a personalised widget-based webservice ‘mitDR.dk'. The case-study of communicative properties of ‘mitDR.dk' is related to the concepts ‘public value' and ‘personal value'. The concept ‘personal value' is subsequently analysed with Herbert Simon...

  2. Long-term evaluation of a Canadian back pain mass media campaign.

    Science.gov (United States)

    Suman, Arnela; Bostick, Geoffrey P; Schopflocher, Donald; Russell, Anthony S; Ferrari, Robert; Battié, Michele C; Hu, Richard; Buchbinder, Rachelle; Gross, Douglas P

    2017-09-01

    This paper evaluates the long-term impact of a Canadian mass media campaign on general public beliefs about staying active when experiencing low back pain (LBP). Changes in beliefs about staying active during an episode of LBP were studied using telephone and web-based surveys. Logistic regression analysis was used to investigate changes in beliefs over time and the effect of exposure to campaign messaging. The percentage of survey respondents agreeing that they should stay active through LBP increased annually from 58.9 to ~72.0%. Respondents reporting exposure to campaign messaging were statistically significantly more likely to agree with staying active than respondents who did not report exposure to campaign messaging (adjusted OR, 95% CI = 1.96, 1.73-2.21). The mass media campaign had continued impact on public LBP beliefs over the course of 7 years. Improvements over time were associated with exposure to campaign messaging.

  3. Crisis communication - selected aspects of mass media communication

    OpenAIRE

    WRÓBLEWSKI DARIUSZ

    2007-01-01

    Целью данной публикации является представление кризисной коммуникации. Из-за обширности и многоаспектности тематики были выбраны только важнейшие (по мнению автора) аспекты кризисной коммуникации, а на самом деле коммуникации со СМИ.The main purpose of this publication is to present crisis communication. The author has chosen major aspects of crisis communication (communication with mass media in fact) because the problem is very spacious and multidimensional....

  4. Public Deliberation on Government-managed Social Media

    DEFF Research Database (Denmark)

    Medaglia, Rony; Zhu, Demi

    2017-01-01

    – characterised by exposure to different opinions, mutual understanding, and reasonableness – or hinder them, resulting in increased homophily and polarisation. Using the theoretical lens of public deliberation, this study investigates attitudinal and cognitive aspects of user conversations on government......-managed social media accounts. Drawing on a survey of 417 users of the Chinese social media platform Weibo, our findings show that interactions on social media are mostly non-dialogical and non-creative in nature, and characterised by homophily and polarisation, even though users perceive their interactions...

  5. Media Ecology and the Blurring of Private and Public Practices

    DEFF Research Database (Denmark)

    de Franco, Chiara

    2016-01-01

    can produce changes in the social settings where international practices develop. It particular, it argues that the media ecology can affect the articulation of public and private and lead to the emergence of international practices where appropriate and competent behaviour reconstitute the private...... such a group has developed a Transnational Activist Network (TAN) bringing people together through shared private experiences.......This paper aims at posing the basis for a new conceptualization of the impact of ‘old’ and ‘new’ media in international politics by creating a dialogue between the practice theoretical approach in IR (Adler and Pouliot 2011) and the medium theory in media studies (Meyrowitz 1985). Building...

  6. Mass Media and Ideology Dissemination against Democracy in Thailand

    Directory of Open Access Journals (Sweden)

    Songyot Buaphuean

    2017-06-01

    Full Text Available The study on “Mass Media and Ideology Dissemination against Democracy in Thailand” is qualitative study with the method of documentary research from text books, books, newspapers and online newspapers to find the definition of democracy which was the system of forming the elected government with the principle of sovereignty, majority, equality, freedom and laws. However, some mass media had false consciousness of democracy which included: election brought bad quality politicians; recruitment of persons to form the government was better than election; promotion of superstition; one man one vote was not for Thai society; capitalism deteriorated the nation; The Armed Forces worked for the people. Another concept was the idea that believed Thai society was praising the elite groups. The ideology said the society should obey the senior citizen who had morals, and the Armed Forces forced people to obey.

  7. Public Relations and the Media: An Overview.

    Science.gov (United States)

    Fork, Donald J.; Wilkens, Henry

    Since its origin in the nineteenth century, the growth of the field of public relations has led to the formation of several professional organizations aimed at advancing the condition of the profession. The profession is now prominent in government, corporations, and private firms, with many organizations employing executives whose sole function…

  8. Virtual Transformations: The Evolution of Publication Media.

    Science.gov (United States)

    Arnold, Kenneth

    1995-01-01

    Examines the developing publication forms in the electronic environment in light of critical perspectives on textuality, historical dimensions of technological change, and economic and political considerations. Suggests that books will be significantly altered in the networked future and concludes that impediments to change are cultural, not…

  9. The Funding of Public Service Media

    DEFF Research Database (Denmark)

    Lowe, Gregory F.; Berg, Christian E.

    2013-01-01

    This article provides an overview of the financial situation for public service broadcasting in European Union member countries, situating concerns about the sector's economic value-for-money in a broader discourse about contention over socio-political values. The authors argue that debate about...

  10. Food expert and mass media: food crises (BBE 2001- tranquillity food (2007

    Directory of Open Access Journals (Sweden)

    Julia Navas López

    2010-07-01

    Full Text Available This article uses the anthropological approach to analyse such important concepts in public health as the perception of food security. We analyse to expert-mass media. First, quantify and reflect on the news appeared in national and regional newspapers in Spain in two different periods:the BSE crisis(2000-2002 and “food tranquillity”(2007. Secondly, we analysed the perception of food expert through a qualitative methodology.

  11. American Mass Media and the Myth of Libertarianism: Toward an "Elite Power Group" Theory.

    Science.gov (United States)

    Akhavan-Majid, Roya; Wolf, Gary

    1991-01-01

    Presents evidence of the demise of Libertarianism in the U.S. mass media system and proposes an "elite power group" model as an alternative explanation of the working of the mass media in the United States. (MG)

  12. Media and Public Communications Policies: An Empirical Analysis of the Brazilian Print Media

    Directory of Open Access Journals (Sweden)

    Guilherme Canela

    2007-12-01

    Full Text Available This essay examines a subject rarely emphasized in the studies on public interest issues reported in the print media. Drawing on a review of the journalistic content produced by 53 newspapers from every state in the federation and 4 national weekly magazines, the paper analyzes a sample of 1,184 articles, editorials, columns, interviews, and reports on subjects of immediate interest to the media, journalism, and/or media companies. Throughout 2003, 2004, and 2005, news pieces were compiled containing keywords, including “media and democracy,” “concentration of ownership,” “television regulation.” The analysis found that the print media provides insufcient and inadequate coverage of these issues, reserving more extensive coverage only to those questions nearest and dearest to it, such as the freedom of expression.

  13. A Dialogue with Social Media Experts: Measurement and Challenges of Social Media Use in Chinese Public Relations Practice

    OpenAIRE

    Yi Luo; Hua Jiang

    2012-01-01

    With the advent and increasing popularity of new communication technologies, social media tools have been widely used in corporate organization-public communication. The extant literature on social media use in public relations practice has largely centered on the ways social media tools have transformed the practice of public relations in the United States. Limited studies have examined the role of social media in China. The present study represents one of the first to investigate the measur...

  14. Media Construction of Gender: Framing Analysis of Rape Cases in the Mass Media

    Directory of Open Access Journals (Sweden)

    Ali Imron

    2013-02-01

    Full Text Available Construction of the printed media which tends to dramatize and blow up the reporting of rape cases has in fact discredited the rape victim, resulting in gender bias. This is due to the fact that media present the news content concerning on the victim and the perpetrator in imbalanced reporting, in that the victims are scrutinized from diverse facets. This paper analyze the coverage of printed media in rape cases by means of framing analysis. The result shows that printed media coverage generally goes beyond the rape case itself as the victim’s identity and images of the incident are also revealed. The using of visual image (victim’s image is probably aimed to present an overview on the fact or the truth from the media viewpoint. This presentation, however, obscures the differences between factual and fictional reality and this might lead to different interpretation on the readers’ side. Furthermore, inappropriate reporting might become the society’s reference concerning on the modus operandi, in that the society learn or imitate the aspects they once did not know of. Visual image will create a second rape by the media toward the victim, in addition to the stereotyping developed in public, which often brings out psychological impact to the victim and the family. This is called the third rape.

  15. Mass media interventions for smoking cessation in adults.

    Science.gov (United States)

    Bala, Malgorzata M; Strzeszynski, Lukasz; Topor-Madry, Roman

    2017-11-21

    Mass media tobacco control campaigns can reach large numbers of people. Much of the literature is focused on the effects of tobacco control advertising on young people, but there are also a number of evaluations of campaigns targeting adult smokers, which show mixed results. Campaigns may be local, regional or national, and may be combined with other components of a comprehensive tobacco control policy. To assess the effectiveness of mass media interventions in reducing smoking among adults. The Cochrane Tobacco Addiction Group search strategy was combined with additional searches for any studies that referred to tobacco/smoking cessation, mass media and adults. We also searched the Cochrane Central Register of Controlled Trials (CENTRAL) and a number of electronic databases. The last search was carried out in November 2016. Controlled trials allocating communities, regions or states to intervention or control conditions; interrupted time series.Adults, 25 years or older, who regularly smoke cigarettes. Studies which cover all adults as defined in studies were included.Mass media are defined here as channels of communication such as television, radio, newspapers, billboards, posters, leaflets or booklets intended to reach large numbers of people, and which are not dependent on person-to-person contact. The purpose of the mass media campaign must be primarily to encourage smokers to quit. They could be carried out alone or in conjunction with tobacco control programmes.The primary outcome was change in smoking behaviour. This could be reported as changes in prevalence, changes in cigarette consumption, quit rates, or odds of being a smoker. Two authors independently assessed all studies for inclusion criteria and for study quality (MB, LS, RTM). One author (MB) extracted data, and a second author (LS) checked them.Results were not pooled due to heterogeneity of the included studies and are presented narratively and in table form. Eleven campaigns met the inclusion

  16. Political Tendencies of Development of Mass Media in Japan in Modern Conditions

    Directory of Open Access Journals (Sweden)

    Станислав Сергеевич Лукин

    2013-12-01

    Full Text Available In the article the author touches upon the features of functioning of mass media in Japan. The author provides analysis of the phenomenon of keiretets and kartelization problems in the system of mass media of Japan. The tendencies of development of Japanese journalism in the context of institutionalization of management processes of mass media are being studied.

  17. The Influence of Mass Media and Interpersonal Communication on Societal and Personal Risk Judgments.

    Science.gov (United States)

    Coleman, Cynthia-Lou.

    1993-01-01

    Examines the influence of mass media, interpersonal channels, and self-efficacy on risk judgment. Confirms that mass media channels influence social-level risk judgments. Finds that personal-level risk was influenced to some degree by mass media channels and that interpersonal channels and self-efficacy account for some variance on social-level…

  18. Teachers Must Not Pass along Popular "Myths" Regarding the Supposed Omnipotence of the Mass Media

    Science.gov (United States)

    Martinson, David L.

    2006-01-01

    High school teachers must not use that time devoted to the study of the mass media to "beat up" on the press or to "frighten" students with stories which exaggerate the power of the mass media industries. At the same time the potential enormous impact of the contemporary mass media must not be ignored. This means that teachers must not overstate…

  19. Integrating Social Media Monitoring Into Public Health Emergency Response Operations.

    Science.gov (United States)

    Hadi, Tamer A; Fleshler, Keren

    2016-10-01

    Social media monitoring for public health emergency response and recovery is an essential response capability for any health department. The value of social media for emergency response lies not only in the capacity to rapidly communicate official and critical incident information, but as a rich source of incoming data that can be gathered to inform leadership decision-making. Social media monitoring is a function that can be formally integrated into the Incident Command System of any response agency. The approach to planning and required resources, such as staffing, logistics, and technology, is flexible and adaptable based on the needs of the agency and size and scope of the emergency. The New York City Department of Health and Mental Hygiene has successfully used its Social Media Monitoring Team during public health emergency responses and planned events including major Ebola and Legionnaires' disease responses. The concepts and implementations described can be applied by any agency, large or small, interested in building a social media monitoring capacity. (Disaster Med Public Health Preparedness. 2016;page 1 of 6).

  20. Inferring Social Influence of Anti-Tobacco Mass Media Campaign.

    Science.gov (United States)

    Zhan, Qianyi; Zhang, Jiawei; Yu, Philip S; Emery, Sherry; Xie, Junyuan

    2017-07-01

    Anti-tobacco mass media campaigns are designed to influence tobacco users. It has been proved that campaigns will produce users' changes in awareness, knowledge, and attitudes, and also produce meaningful behavior change of audience. Anti-smoking television advertising is the most important part in the campaign. Meanwhile, nowadays, successful online social networks are creating new media environment, however, little is known about the relation between social conversations and anti-tobacco campaigns. This paper aims to infer social influence of these campaigns, and the problem is formally referred to as the Social Influence inference of anti-Tobacco mass mEdia campaigns (Site) problem. To address the Site problem, a novel influence inference framework, TV advertising social influence estimation (Asie), is proposed based on our analysis of two real anti-tobacco campaigns. Asie divides audience attitudes toward TV ads into three distinct stages: 1) cognitive; 2) affective; and 3) conative. Audience online reactions at each of these three stages are depicted by Asie with specific probabilistic models based on the synergistic influences from both online social friends and offline TV ads. Extensive experiments demonstrate the effectiveness of Asie.

  1. PROBLEMS OF MODERN RUSSIAN IN A MIRROR OF MASS MEDIA

    Directory of Open Access Journals (Sweden)

    Станислав Олегович Беляков

    2014-03-01

    Full Text Available The article is devoted to the issues of culture of speech in terms of modern mass media: printing mass media, television and radio programs, Internet. The issues of influence of the information quality on development of communication culture and perception of information are discussed. In addition the aspects of adequate formation of information messages by the organization are considered. Influence of non-official sources of information in the Internet – social networks, forums etc. - are analyzed. This problem is up-to-date because media space is practically out of control in terms of adequate formation  of language culture, the process of change of speakers takes place because of which Soviet culture of conveying information is practically lost and new culture of conveying information has not formed yet. In the same time this problem is insufficiently covered by professional and scientific circles, and the result of it is further deterioration of the situation. DOI: http://dx.doi.org/10.12731/2218-7405-2014-2-6

  2. [The perils of risk communication and the role of the mass media].

    Science.gov (United States)

    Rossmann, C; Brosius, H-B

    2013-01-01

    Based on theories and empirical results from communication science, the present paper provides an overview of the role of mass media in risk communication. It is guided by the following questions: How do risk issues find their way into the media and how does the media depict them? How do mass-mediated risk messages affect people's perception of risks, knowledge, attitudes, and behavior? What potential does the media have in disseminating health risk information in campaigns? Hence, the present paper aims to provide a basis for the appropriate use of mass media in health risk communication so as to make use of the potential of mass media without neglecting its limits.

  3. [Mass media influence and risk of developing eating disorders in female students from Lima, Peru].

    Science.gov (United States)

    Lazo Montoya, Yessenia; Quenaya, Alejandra; Mayta-Tristán, Percy

    2015-12-01

    Eating disorders (EDs) are a public health problem, and their relationship to mass media is still controversial. To assess whether there is an association between models of body image shown in mass media and the risk of developing EDs among female adolescent students from Lima, Peru. Cross-sectional study conducted in three schools located in the district of La Victoria, Lima, Peru. The risk of developing EDs was measured using the Eating Attitudes Test-26 (EAT-26), while mass media influence was measured using the Sociocultural Attitudes Towards Appearance Questionnaire-3 (SATAQ-3), which was categorized into tertiles both in the overall score and its subscales (information, pressure, general internalization, and athletic internalization). Adjusted prevalence ratios (aPR) for EDs were estimated. Four hundred and eighty-three students were included, their median age was 14 ? 3 years old. A risk of developing an ED was observed in 13.9% of them. Students who are more influenced by mass media (upper tertile of the SATAQ-3) have a higher probability of having a risk of developing an ED (aPR: 4.24; 95% confidence interval |-CI-|: 2.10-8.56), as well as those who have a greater access to information (PR: 1.89; 95% CI: 1.09-3.25), suffer more pressure (PR: 4.97; 95% CI: 2.31-10.69), show a greater general internalization (PR: 5.00; 95% CI: 2.39-10.43), and show a greater level of athletic internalization (PR: 4.35; 95% CI: 2.19-8-66). The greater the influence of mass media, the greater the probability of having a risk of developing an ED among female students from Lima, Peru.

  4. Counting to Nowhere: Social Media Adoption and Use as an Opportunity for Public Scholarship and Engagement

    OpenAIRE

    Katy E. Pearce

    2015-01-01

    Counting social media site users is popular yet fraught with challenges. Scholars can help illuminate public discussion of social media use. An open access journal like Social Media + Society provides a platform for scholarly public engagement. This essay highlights some of the challenges of understanding social media adoption and suggests opportunities for scholars to become part of public deliberation.

  5. Mass Media in Society: The Need of Research. Reports and Papers on Mass Communication, Number 59.

    Science.gov (United States)

    United Nations Educational, Scientific, and Cultural Organization, Paris (France).

    More and better research should be undertaken, nationally and internationally, on the effect of mass media upon society. Prior to such research, there needs to be an awareness of the realities of society today and of broadcasting structure. There should also be an understanding of the research that has already been done and of the gaps in that…

  6. Malay Pop: Mass Media Hegemony in Indonesia Popular Music

    Directory of Open Access Journals (Sweden)

    Abdul Aziz Turhan Kariko

    2009-11-01

    Full Text Available Article discusses the domination of Malay pop music through textual analysis of songs, observation of musical programs, and interviews with important figures. The research data were obtained by library research and analyzed through a critical theory approach to gain an understanding of the text and its effects. The article concludes that Malay pop contains a strong uniformity which may be termed a phenomenon in the context of the culture industry, while also being dominant because of its legitimacy created by the media. The nature of Malay pop is also very profitable for those participating in it, therefore the spirit of capitalism was also quite dominant in this context. There is also resistance from the indie music movement, and its attempts to fight regressive qualities of music that are legitimized in the mainstream mass media.  

  7. Public Relations & Media Relations (Kritik Budaya Amplop Pada Media Relations Institusi Pendidikan Di Yogyakarta

    Directory of Open Access Journals (Sweden)

    Adhianty Nurjanah

    2015-07-01

    Full Text Available This research is aims to determine how the media relations activities that have been done 10 Public Relations Higher Education, including the possibility of granting cultural envelope in media relations activities during this do. The object of this study is ten (10 Universities in Yogyakarta that consists of three (3 State University (PTN and seven (7 Colleges (PTS. Variations and types of media relations activities have been conducted by 10 universities. The reason is because the electoral college to ten (10 college is a big college in the city of Yogyakarta who own Public Relations and media relations activities that have a systematic and well-planned. In the course of media relations, Public Relations universities do culture accepting envelopes to reporters on the grounds reimburse the costs of transport and not as a "bribe" so that they publicized the news and as a means of imaging the institution. Publicist colleges feel that culture provides envelopes to reporters did not violate the code of ethics of their profession as a Public Relations, On the other hand for journalists, cultural granting envelope can interfere with the independence and constitute a violation of the code of ethics of their profession as journalists. Yet there are also journalists who will receive an envelope in their reporting activities. The discrepancies in the implementation of the code of ethics of journalism, is strongly influenced by the integrity of journalists and policies that apply to each media institution. Penelitian ini bertujuan untuk mengetahui bagaimana kegiatan media relations yang telah dilakukan 10 Public Relations / Humas Perguruan Tinggi tersebut, termasuk kemungkinan adanya budaya pemberian amplop dalam kegiatan media relations yang selama ini dilakukan. Objek penelitian ini adalah sepuluh (10 Perguruan Tinggi di Yogyakarta yang terdiri dari tiga (3 Perguruan Tinggi Negeri (PTN dan tujuh (7 Perguruan Tinggi Swasta (PTS . Beragam variasi dan jenis

  8. A systematic review: effectiveness of mass media campaigns for reducing alcohol-impaired driving and alcohol-related crashes.

    Science.gov (United States)

    Yadav, Rajendra-Prasad; Kobayashi, Miwako

    2015-09-04

    Mass media campaigns have long been used as a tool for promoting public health. In the past decade, the growth of social media has allowed more diverse options for mass media campaigns. This systematic review was conducted to assess newer evidence from quantitative studies on the effectiveness of mass media campaigns for reducing alcohol-impaired driving (AID) and alcohol-related crashes, particularly after the paper that Elder et al. published in 2004. This review focused on English language studies that evaluated the effect of mass media campaigns for reducing AID and alcohol-related crashes, with or without enforcement efforts. A systematic search was conducted for studies published between January 1, 2002 and December 31, 2013. Studies from the review by Elder et al. were added as well. A total of 19 studies met the inclusion criteria for the systematic review, including three studies from the review by Elder et al. Nine of them had concomitant enforcement measures and did not evaluate the impact of media campaigns independently. Studies that evaluated the impact of mass media independently showed reduction more consistently (median -15.1%, range -28.8 to 0%), whereas results of studies that had concomitant enforcement activities were more variable (median -8.6%, range -36.4 to +14.6%). Summary effects calculated from seven studies showed no evidence of media campaigns reducing the risk of alcohol-related injuries or fatalities (RR 1.00, 95% CI = 0.94 to 1.06). Despite additional decade of evidence, reviewed studies were heterogeneous in their approaches; therefore, we could not conclude that media campaigns reduced the risk of alcohol-related injuries or crashes. More studies are needed, including studies evaluating newly emerging media and cost-effectiveness of media campaigns.

  9. Public education and misinformation on brain death in mainstream media.

    Science.gov (United States)

    Lewis, Ariane; Lord, Aaron S; Czeisler, Barry M; Caplan, Arthur

    2016-09-01

    We sought to evaluate the caliber of education mainstream media provides the public about brain death. We reviewed articles published prior to July 31, 2015, on the most shared/heavily trafficked mainstream media websites of 2014 using the names of patients from two highly publicized brain death cases, "Jahi McMath" and "Marlise Muñoz." We reviewed 208 unique articles. The subject was referred to as being "alive" or on "life support" in 72% (149) of the articles, 97% (144) of which also described the subject as being brain dead. A definition of brain death was provided in 4% (9) of the articles. Only 7% (14) of the articles noted that organ support should be discontinued after brain death declaration unless a family has agreed to organ donation. Reference was made to well-known cases of patients in persistent vegetative states in 16% (34) of articles and 47% (16) of these implied both patients were in the same clinical state. Mainstream media provides poor education to the public on brain death. Because public understanding of brain death impacts organ and tissue donation, it is important for physicians, organ procurement organizations, and transplant coordinators to improve public education on this topic. © 2016 John Wiley & Sons A/S. Published by John Wiley & Sons Ltd.

  10. Public and media acceptance of nuclear materials transport

    International Nuclear Information System (INIS)

    Lindeman, E.

    1999-01-01

    Transport is absolutely essential to the continued existence of a nuclear industry that includes large-scale power generation, sophisticated research, and medicine. Indeed, transport of nuclear materials is hardly a new business. What is new is the public's awareness and distrust of this transport - a distrust fuelled by the well-funded and skilled manipulation of the nuclear industry's detractors. The nuclear industry itself has only recently begun to acknowledge the importance and the implications of transport. This paper looks at the public and media response to the European-Japanese and the US Department of Energy's transport campaigns and quotes from several telling newspaper articles. It emphasizes the need for the nuclear industry to continue to be vigilant in its efforts to reach the public, media and governments with good science, openness and well-communicated facts. (author)

  11. Culture of Scientific Information in Mass Media on the Internet

    Directory of Open Access Journals (Sweden)

    Arwa 'Isa al-Yasiry

    2006-12-01

    Full Text Available This research aims at evaluating the quality of scientific information culture that introduce it the Arabic mass media in the internet and how it covering the reality of Arabic scientific information by using analysis content method for these websites then we most be know how these websites treating with information culture considering information systems has input, output and mutual relations between the elements of this system that include the following three components: 1- External relations that connecting between the culture and the reality. 2- Internal elements for this system. 3- Infrastructures for this system that represented in the cultural policy, informational , information resources and human resources

  12. In black and white: Media's role in shaping public opinion

    International Nuclear Information System (INIS)

    Choi Yearn-hong

    2004-01-01

    In a modern, democratic society, the newspaper's role is important and critical in shaping citizens' opinions on nuclear power and other issues. Citizens acquire knowledge on current issues in their society, nation, and the world through newspapers. Today, television and internet media is increasingly becoming more popular among citizens, but newspaper media continues to affect intellectual citizens, policy makers and think tanks. Therefore, assessing major daily newspaper editorials covering nuclear issues and affairs is necessary for their sound bridging between nuclear science and engineering and the public. Bridging the two cultures, science and humanities, is an enormous task for modern democratic society

  13. Radiological threat, public and media: a psychosociological view

    Energy Technology Data Exchange (ETDEWEB)

    Arciszewski, T. [University Rene Descartes - Paris 5, 92 - Boulogne (France)

    2006-07-01

    Nuclear risk has become a major social communication along the 20. century because of its critical socio-political impact. That communication is not limited to expert speeches and simple acceptation. The way people understand that kind of threat is based on beliefs and on imaginary pictures. Consequently, and because it shapes people attitude, expectations and behaviours, their analysis is a key for policy and prevention. We will present, in the light of the research on risk perception and social psychology theoretical background, how people can manage with the nuclear fear. Some particular points will be studied: the nature of nuclear threat and fear, the cultural and media coverage and the consequences of this threat on behaviour. We will first focus on what a societal threat is and of which nature is the nuclear threat. We will rely on statistical data on risk perception. We have to consider the two main fields of information: first the nuclear threat as a mass destruction weapon and second, the radiological risk as a consequence of civil use of radiological material. Those two aspects, deeply related for most people, make the roots for the described fears. Then, the perception of the risks relative to nuclear is necessarily influenced by this representation. The representation of the nuclear power is and will be for next years, related to the nuclear mushroom as experimentally pointed o ut by Fiske, both with the abnormal children of Chernobyl. How can we change that vision? Not to be a liar, it will be hard work because it a old story, a long construction of what will be the future of mankind, something deeply influenced by media, movie, geopolitical facts like the cold war or technological accident like Three Mile Island or Chernobyl. It has to deal with the problem of media transmission of fears, which is a problem in itself, but due to the scientific base of our problem, particularly relevant. Moreover, there is a strong cultural background that maintains

  14. Radiological threat, public and media: a psychosociological view

    International Nuclear Information System (INIS)

    Arciszewski, T.

    2006-01-01

    Nuclear risk has become a major social communication along the 20. century because of its critical socio-political impact. That communication is not limited to expert speeches and simple acceptation. The way people understand that kind of threat is based on beliefs and on imaginary pictures. Consequently, and because it shapes people attitude, expectations and behaviours, their analysis is a key for policy and prevention. We will present, in the light of the research on risk perception and social psychology theoretical background, how people can manage with the nuclear fear. Some particular points will be studied: the nature of nuclear threat and fear, the cultural and media coverage and the consequences of this threat on behaviour. We will first focus on what a societal threat is and of which nature is the nuclear threat. We will rely on statistical data on risk perception. We have to consider the two main fields of information: first the nuclear threat as a mass destruction weapon and second, the radiological risk as a consequence of civil use of radiological material. Those two aspects, deeply related for most people, make the roots for the described fears. Then, the perception of the risks relative to nuclear is necessarily influenced by this representation. The representation of the nuclear power is and will be for next years, related to the nuclear mushroom as experimentally pointed o ut by Fiske, both with the abnormal children of Chernobyl. How can we change that vision? Not to be a liar, it will be hard work because it a old story, a long construction of what will be the future of mankind, something deeply influenced by media, movie, geopolitical facts like the cold war or technological accident like Three Mile Island or Chernobyl. It has to deal with the problem of media transmission of fears, which is a problem in itself, but due to the scientific base of our problem, particularly relevant. Moreover, there is a strong cultural background that maintains

  15. The Negative Impact of Social and Mass Media on People's Behaviors as Reflected in Harvey Kahn's Girl Fight

    OpenAIRE

    PUSPANINGRUM, GALUH WURI

    2013-01-01

    Keywords: media, mass media, social media, Facebook, Youtube, Socio- Psychology, behavior. Media were created to fulfill people's need of communication and information. The variety of media in this modern era makes people consider media as one of their primary need especially in their social lives. Mass media are used as tools to gain information and social media to communicate each other. This study aims to find the impact of media on people's behaviors in film entitled Girl Fight (201...

  16. 45 CFR 702.16 - Attendance of news media at public sessions.

    Science.gov (United States)

    2010-10-01

    ... 45 Public Welfare 3 2010-10-01 2010-10-01 false Attendance of news media at public sessions. 702... Attendance of news media at public sessions. Reasonable access for coverage of public sessions shall be provided to the various communications media, including newspapers, magazines, radio, newsreels, and...

  17. Public Opinion Evolution Incomplex Network:the Role of Mass Media%复杂网络中的舆情演化机制:传播媒体的外场力作用

    Institute of Scientific and Technical Information of China (English)

    纪诗奇; 张永安

    2014-01-01

    以探索新兴传播媒体环境下的舆情演化机制和规律为研究目的。首先,以伊辛模型为基础,利用媒介研究行业数据构建了由大量节点组成的复杂网络,以此来描述现实世界的舆情演化环境。然后,通过对伊辛模型体系下的格劳伯动力学进行改进,得出了有向、加权的复杂网络舆情演化模型,并运用蒙特卡罗方法,对舆情演化过程进行计算机仿真。实验结果揭示了舆情演化机制和网络发生相变的规律,总结出了一些对舆情管理具有指导意义和实践价值的结论。%The aim of this paper is to investigate the mechanism and common rules of opinion evolution in the environment in the presence of new media. A complex network consists of 585 individuals is introduced to represent the social network based on Ising Model. On this basis, this paper proposed a public opinion evolution model in a weighted and directed complex network using a variation of Glauber Dy-namics. A series of Monto Carlo simulations are performed. The result shows the presence of phase transition in the process of opinion for-mation and conclusions with practical significance have been provided at the end of this paper.

  18. Transport Visualization for Studying Mass Transfer and Solute Transport in Permeable Media

    International Nuclear Information System (INIS)

    Roy Haggerty

    2004-01-01

    first such experiments that show mass transfer in porous media in great detail. Experimental and theoretical work in media with pore-scale heterogeneity showed the temporal scale-dependency of mass transfer. Extension of the work into reactive transport, where mass transfer is very important to mixing, suggests a number of promising research directions for constructing better models of reactive transport and provides the experimental tools to develop and test these models. In particular, it is important to determine how the different solute spreading mechanisms in heterogeneous conductivity fields affect the rate and spatial pattern of chemical reaction. The project was conducted collaboratively between Oregon State University, Sandia National Laboratories, and the Massachusetts Institute of Technology. While each institution is submitting a copy of this final report for administrative purposes, the report is the largely the same since the project was a joint effort. This final report will outline the results of work completed and summarize publications and presentations. Manuscripts published or in press are attached, and subsequent publications will follow once published

  19. Employing the Mass Media for the Promotion of Human Rights in ...

    African Journals Online (AJOL)

    The place of the mass media in the promotion of human rights in any given society cannot be overemphasised; the mass media generally, can be used to bring about positive attitudinal change in the individuals. Thus, the paper examines the role of the media in the promotion of human rights in Nigeria; it explores the ...

  20. Biblical antecedents of modern Agenda-Setting: religious platforms in lieu of mass media

    Directory of Open Access Journals (Sweden)

    Tsuriel RASHI

    2017-12-01

    Full Text Available Can a primitive society set a public agenda? Are there some advantages for a religious society in setting an agenda? From a critical study of the communicative perspective of the Bible and hermeneutic reading of its texts, it can be said that certain elements in primitive societies succeeded in influencing the political and social agendas. They did so by exploiting specific public assemblies or appearing in crowded places in attempts to impact local and national agendas. This notion is significant because it suggests that in countries that do not have developed communication infrastructures or established religious institutions (e.g., churches, mosques, and synagogues that serve as public arenas, indeed even in seemingly closed religious communities, there may well be attempts to use venues other than mass media to influence the public agenda.

  1. Media Sosial dan Peran Manajerial Public Relations PT PLN Persero

    Directory of Open Access Journals (Sweden)

    Narayana Mahendra Prastya

    2013-12-01

    Full Text Available Abstract: Social media affect communication technicians and managerial roles in Public Relations (PR. This study observes PR managerial role in PT PLN Persero in the policy making of social media use for the company’s internal environment. This research use interviews, document studies, and observation as data collection techniques. The results show that the role of communicating the policy is more dominant than the managerial role. Factors influencing PR managerial role are organization’s recognition on the PR role and function in the organization, the number of personnel in the PR department, and the authority overlap within the organization.   Abstrak: Media sosial memengaruhi praktek Public Relations (PR sebagai teknisi komunikasi dan manajerial. Penelitian ini membahas peran manajerial PR d PT PLN Persero dalam penyusunan kebijakan penggunaan media sosial untuk lingkungan internal perusahaan. Penelitian menggunakan metode kualitatif dengan teknik pengumpulan data wawancara, studi dokumen, dan observasi. Hasil penelitian menunjukkan bahwa Bidang Komunikasi Korporat PT PLN Persero sudah melaksanakan peran manajerial walaupun masih didominasi peran mengomunikasikan kebijakan. Peran manajerial PR dipengaruhi oleh pemahaman dan pengakuan formal organisasi terhadap peran dan fungsi PR dalam organisasi, jumlah personel di departemen PR, dan tumpang tindih kewenangan dengan bidang kerja lain dalam organisasi.

  2. REFLECTION OF SELF-IDENTIFICATION IN THE REGIONAL PRINTED MASS MEDIA

    Directory of Open Access Journals (Sweden)

    Larisa Stepanovna Shmul’skaya

    2017-11-01

    Full Text Available The ways of reflecting and linguistic expression of territorial identity in the printed regional mass media were the subject of the study. The printed publications of the Yenisei region: Zarya of the Yenisei (socio-political newspaper of the city of Lesosibirsk, Angarsky Rabochiy (socio-political newspaper of Motyginsky district, Yeniseiskaya Pravda (Yeniseisk and Yeniseisky district socio-political newspaper , Zarya (social and political newspaper of Pirovsky district, Severo-Yeniseisky Vestnik (municipal newspaper of North Yenisei district, Novaya zhizn (Kazachinskaya socio-political newspaper of Krasnoyarsk Territory were chosen as the material for the research. Goal. To consider the concept of “regional identity” and to identify markers of territorial identity in the regional printed media. Research methods: the descriptive method and the method of the contextual analysis. Results. The regional identity is defined as a form of collective identity at which its carrier is capable to spatiotemporal identification, valuable, emotional, regulatory correlation with the outside world. When analyzing the texts of the regional newspapers certain features of reflecting and shaping the territorial “self” are revealed, that is characteristic of provincial newspapers in general and distinguishes them from the federal media. It is established that the mass media can be considered as means of formation, expression and transfer of regional values and are effective means of reflection and modeling of territorial identity.

  3. Using the Mass Media: Need Gratification and Perceived Utility.

    Science.gov (United States)

    Kippax, Susan; Murray, John P.

    1980-01-01

    Examines the needs of media users and the perceived helpfulness of the media in gratifying these needs. Describes the relationship between the media-related needs and the use of the media and also the relationship of media use to perceived helpfulness. (JMF)

  4. Social Media Management Strategies for Organizational Impression Management and their Effect on Public Perception

    OpenAIRE

    Benthaus, Janek; Risius, Marten; Beck, Roman

    2016-01-01

    With the growing importance of social media, companies increasingly rely on social media management tools to analyze social media activities and to professionalize their social media engagement. In this study, we evaluate how social media management tools, as part of an overarching social media strategy, help companies to positively influence the public perception among social media users. A mixed methods approach is applied, where we quantitatively analyze 15 million user-generated Twitter m...

  5. Social Media: Gateway to Public Preparedness and Understanding of GeoHazards

    Science.gov (United States)

    Ballmann, J. E.; Bohon, W.; Bartel, B. A.

    2016-12-01

    The clear, timely communication of natural hazards information is critical to providing the public with the tools and information they need to make informed decisions before, during, and after events such as earthquakes, tsunamis, and volcanic eruptions. For the geohazards community, this is a multi-sector collaboration involving partners from national, state, and local governments, businesses, educational organizations, non-profit groups, and scientific institutions, for the benefit and participation of the whole community. Communications channels must be clear, consistent, and unified for the sake of maximum reach. One method of public communication that has proven to be particularly effective in disseminating hazards-related information is social media. The broad social and geographic reach of social media coupled with its ubiquitous use in all age groups makes it a powerful way to reach large segments of the population. Social media is already widely used by mass media and scientific organizations to communicate science and hazards. However, it is important that science organizations present a united and clear message, particularly about hazards preparation and response. The Southern California Earthquake Center (SCEC), UNAVCO, and the Incorporated Research Institutions for Seismology (IRIS) have created a Joint Social Media Task Force. The objective of this collaboration is 1) to build social media communities and improve the reach of science messaging, 2) to create and present consistent and clear messaging across social media platforms and regional facilities, 3) to promote outstanding products and educational information , 4) to assist and collaborate in regional, national and international efforts (TweetChats, Reddit fora, ShakeOut, etc.) and 5) to assist and support the efforts of FEMA, the USGS and other partner organizations during crisis situations. Here, we outline the difficulties and successes of creating such an alliance and provide a road map

  6. Getting the Public Addicted to Scientific Data Through Social Media

    Science.gov (United States)

    Hasenkopf, C. A.; Flasher, J. C.; Lodoysamba, S.

    2013-12-01

    Effectively communicating about a scientific topic to the public can be challenging for scientists for a variety reasons that often boil down to an inadequate bridge between general knowledge and the specialized scientific knowledge needed to understand the context of what a scientist from a particular field wishes to convey. This issue makes it difficult for the public to interpret scientific information and leaves it vulnerable to misinterpretation and misrepresentation. Rather than 'dumb down' scientific information to the public, we believe the most effective way to bridge this gap is to provide a means for the public to have easy access to - and get addicted to! - the actual scientific data itself, presented in a straightforward form. To this end, we will discuss an air quality public awareness campaign that we launched in one of the most polluted cities in the world, Ulaanbaatar, Mongolia, over the past year. We have installed an air quality instrument at a university in Mongolia, and we automatically post data from the instrument on Facebook (UB Air Quality Info) and Twitter (@UB_Air). We provide infographics on how to understand the data, share relevant articles and local activities, and monitor the sites for questions from the public about the data. We also maintain a website that posts aggregate air quality information (http://ubdata.herokuapp.com) and publicly shares the code that automatically connects our air quality instrument to the social media sites. This social media project, the first of its kind in Mongolia, has been an effective way to provide: (1) a quantifiable context to the public about air pollution issues in Ulaanbaatar, (2) a forum for the public and decision makers - from ambassadors to politicians - to engage with experts in the field and each other, and (3) a device that helps prevent misrepresentation (or fabrication) of data for political ends. We will also discuss the broader utility of our project and possible application to other

  7. Public Issue Priority Formation: Media Agenda-Setting and Social Interaction.

    Science.gov (United States)

    Zhu, Jian-Hua; And Others

    1993-01-01

    Presents a mathematical model to explain the public's issue priority by integrating media agenda-setting and social interaction. Finds that the public's issue priority was influenced by both media and social interaction. (RS)

  8. The Laugh Model: Reframing and Rebranding Public Health Through Social Media.

    Science.gov (United States)

    Lister, Cameron; Royne, Marla; Payne, Hannah E; Cannon, Ben; Hanson, Carl; Barnes, Michael

    2015-11-01

    We examined the use of low-cost social media platforms in communicating public health messages and outline the laugh model, a framework through which public health organizations can reach and engage communities. In August 2014, we developed an online campaign (Web site and social media) to help promote healthy family meals in Utah in conjunction with the state and local health departments. By the end of September 2014, a total of 3641 individuals had visited the Utahfamilymeals.org Web site. Facebook ads reached a total of 29 078 people, and 56 900 people were reached through Twitter ads. The per-person price of the campaign was 0.2 cents, and the total estimated target population reach was between 10% and 12%. There are 3 key takeaways from our campaign: use of empowering and engaging techniques may be more effective than use of educational techniques; use of social media Web sites and online marketing tactics can enhance collaboration, interdisciplinary strategies, and campaign effectiveness; and use of social media as a communication platform is often preferable to use of mass media in terms of cost-effectiveness, more precise evaluations of campaign success, and increased sustainability.

  9. The Laugh Model: Reframing and Rebranding Public Health Through Social Media

    Science.gov (United States)

    Royne, Marla; Payne, Hannah E.; Cannon, Ben; Hanson, Carl; Barnes, Michael

    2015-01-01

    Objectives. We examined the use of low-cost social media platforms in communicating public health messages and outline the laugh model, a framework through which public health organizations can reach and engage communities. Methods. In August 2014, we developed an online campaign (Web site and social media) to help promote healthy family meals in Utah in conjunction with the state and local health departments. Results. By the end of September 2014, a total of 3641 individuals had visited the Utahfamilymeals.org Web site. Facebook ads reached a total of 29 078 people, and 56 900 people were reached through Twitter ads. The per-person price of the campaign was 0.2 cents, and the total estimated target population reach was between 10% and 12%. Conclusions. There are 3 key takeaways from our campaign: use of empowering and engaging techniques may be more effective than use of educational techniques; use of social media Web sites and online marketing tactics can enhance collaboration, interdisciplinary strategies, and campaign effectiveness; and use of social media as a communication platform is often preferable to use of mass media in terms of cost-effectiveness, more precise evaluations of campaign success, and increased sustainability. PMID:26378824

  10. Mass-polariton theory of light in dispersive media

    Science.gov (United States)

    Partanen, Mikko; Tulkki, Jukka

    2017-12-01

    We have recently shown that the electromagnetic pulse in a medium is made of mass-polariton (MP) quasiparticles, which are quantized coupled states of the field and an atomic mass density wave (MDW) [M. Partanen et al., Phys. Rev. A 95, 063850 (2017), 10.1103/PhysRevA.95.063850]. In this work, we generalize the MP theory of light for dispersive media assuming that absorption and scattering losses are very small. Following our previous work, we present two different approaches to the coupled state of light: (1) the MP quasiparticle theory, which is derived by only using the fundamental conservation laws and the Lorentz transformation; (2) the classical optoelastic continuum dynamics (OCD), which is a generalization of the electrodynamics of continuous media to include the dynamics of the medium under the influence of optical forces. We show that the total momentum and the transferred mass of the light pulse can be determined in a straightforward way if we know the field energy of the pulse and the dispersion relation of the medium. In analogy to the nondispersive case, we also find unambiguous correspondence between the MP and OCD theories. For the coupled MP state of a single photon and the medium, we obtain the total MP momentum pMP=npℏ ω /c , where np is the phase refractive index. The field's share of the MP momentum is equal to pfield=ℏ ω /(ngc ) , where ng is the group refractive index and the share of the MDW is equal to pMDW=pMP-pfield . Thus, as in a nondispersive medium, the total momentum of the MP is equal to the Minkowski momentum and the field's share of the momentum is equal to the Abraham momentum. We also show that the correspondence between the MP and OCD models and the conservation of momentum at interfaces gives an unambiguous formula for the optical force. The dynamics of the light pulse and the related MDW lead to nonequilibrium of the medium and to relaxation of the atomic density by sound waves in the same way as for nondispersive media

  11. Hypostases of THEM category in mass media communication

    Directory of Open Access Journals (Sweden)

    Chanysheva Zulfira Zakievna

    2016-10-01

    Full Text Available The article focuses on the reflection of the US/THEM category in mass media communication in conditions of sharp confrontation of ideological opponents. It is aimed at revealing the potential of lingvocultural signs to be used as units of generating desirable senses in leading English periodical issues. The alien culture is shown to possess three basic hypostases with xenocultural axiological semantic space taking the lead. The article proves that intercultural massmedia communication is marked by reciprocal influence of semantic spaces and subjective evaluation of information. Xenoprecedent phenomena are viewed as supporting clamps in the process of semantic transformations of national and cultural signs designed to exert a manipulative effect on the target reader.

  12. Public Opinions Toward Diseases: Infodemiological Study on News Media Data.

    Science.gov (United States)

    Huang, Ming; ElTayeby, Omar; Zolnoori, Maryam; Yao, Lixia

    2018-05-08

    Society always has limited resources to expend on health care, or anything else. What are the unmet medical needs? How do we allocate limited resources to maximize the health and welfare of the people? These challenging questions might be re-examined systematically within an infodemiological frame on a much larger scale, leveraging the latest advancement in information technology and data science. We expanded our previous work by investigating news media data to reveal the coverage of different diseases and medical conditions, together with their sentiments and topics in news articles over three decades. We were motivated to do so since news media plays a significant role in politics and affects the public policy making. We analyzed over 3.5 million archive news articles from Reuters media during the periods of 1996/1997, 2008 and 2016, using summary statistics, sentiment analysis, and topic modeling. Summary statistics illustrated the coverage of various diseases and medical conditions during the last 3 decades. Sentiment analysis and topic modeling helped us automatically detect the sentiments of news articles (ie, positive versus negative) and topics (ie, a series of keywords) associated with each disease over time. The percentages of news articles mentioning diseases and medical conditions were 0.44%, 0.57% and 0.81% in the three time periods, suggesting that news media or the public has gradually increased its interests in medicine since 1996. Certain diseases such as other malignant neoplasm (34%), other infectious diseases (20%), and influenza (11%) represented the most covered diseases. Two hundred and twenty-six diseases and medical conditions (97.8%) were found to have neutral or negative sentiments in the news articles. Using topic modeling, we identified meaningful topics on these diseases and medical conditions. For instance, the smoking theme appeared in the news articles on other malignant neoplasm only during 1996/1997. The topic phrases HIV and

  13. The mass media alone are not effective change agents.

    Science.gov (United States)

    Ruijter, J M

    1991-01-01

    Social mobilization programs for immunization have been used by African leaders, however, coverage from 20% to 70% in capitals like Mogadishu, Maputo, and Dakar were the result of short campaigns rather than the consequence of knowledge, attitudes, and practices (KAP) improvement. One-party states relied on their network of cadres issuing decrees from the top down to enforce completion of these immunization campaigns. Sometimes resistance developed against these programs, as the military mobilized people (e.g., Somalia). These efforts became rather superficial once the temporary pressure evaporated. In Mogadishu coverage increased from 22% to 70% in 1985, and within a year it dropped back to 8% above the original level. Nigeria, Senegal, and Togo where they used regular mini campaigns had better results. Research data from Botswana, Kenya, Lesotho, Malawi, Mozambique, and Zambia were analyzed. In 1983 in Kenya 73% of health workers never advised their clients, and 82% were incompetent to do so. Data also showed that clinics provided the bulk of information to women aged 15-45 in lower income groups, but they rarely consulted village health workers. Radio and TV programs were not reaching people because radio ownership was not universal (47% in Zambia and 30% in Zimbabwe), and batteries were often not available. In addition, most people turned to the radio for entertainment. In 1989, vaccination coverage was 19% in Luanda, Angola, but only 5% of 232 respondents to an evaluation could name the immunizable diseases. An identical percentage was familiar with these diseases in a Zambian study in 1986. Media experts proposed dramas to raise interest, but innovative mass media programs of dissemination of the message advocated in the 1960s did not prove effective to bring about KAP changes. Training of health and paramedical personnel by mass organizations as initiated in Ethiopia may prove to be worthwhile.

  14. Adoption of Social Media for Public Relations by Museums

    Directory of Open Access Journals (Sweden)

    Bojana Suzić

    2016-06-01

    Full Text Available Conceptual evolution of the Internet and Web, substantiated through Web 2.0 and the emergence of online social networks, reinvented the way that enterprises interact with their customers. Museums, as cultural institutions with an important mission, are not unaffected by that change, however. In order to fulfil their duties and societal purpose successfully, they have to attract visitors’ attention and engage the public effectively in a highly competitive and saturated environment. The goal of this paper is to analyze and compare the social media presence of museums in two European capitals. It focuses on museums in Prague and Berlin, and considers their general Web presence and the dynamics of activities on Facebook. In order to understand the integrative social media approach of museums in both regions, we investigated additionally Twitter and Youtube presence among museums with a Facebook account. The study reveals a lower presence of Prague museums both on the Web and in the identified social media networks, in comparison to Berlin museums. Moreover, we conclude that the presence of both regional museums on social media networks is low, while the integration and simultaneous application of more networks at the same time are negligible, both for Prague and Berlin museums.

  15. Migrant Image as an "Other Some" in the Russian Mass Media

    Directory of Open Access Journals (Sweden)

    Roman P. Bakanov

    2017-11-01

    Full Text Available This article reveals the main approaches and methods of forming a perception stereotype of the migrant image as "other some" in the Russian mass media. The authors of this article analyzed three federal print publications - "Rossiyskaya Gazeta", "Trud" and "Komsomolskaya Pravda", characterized as mass editions, which enabled to make the most complete coverage of several segments of the readership and to highlight the most widespread meaning of the "migrant" concept in the public consciousness. The study of the dynamics of using the "migrant" concept for the period of 2000-2013 in the Russian print media made it possible to conclude that there were shifts towards a positive assessment of "other some". If the "language of enmity" was used in the public consciousness to form the migrant image at the beginning of the period under investigation, which led to the consolidation of migrant phobia, then the situation changed by 2013 - the migrant image was more often associated with a victim of interethnic tension and corruption. The new migrant image is the image of a migrant who has not found a better life, but has adopted Russia as a second home and therefore trying to adopt new standards and living conditions and helping to solve many of the social and economic problems of Russian society.

  16. How the mass media report social statistics: a case study concerning research on end-of-life decisions.

    Science.gov (United States)

    Seale, Clive

    2010-09-01

    The issue of whether it is right to be concerned about the accuracy with which mass media report social scientific research is explored through a detailed case study of media reporting of two surveys of UK doctors' end-of-life decision-making. Data include press releases, emails and field notes taken during periods of media interest supplemented by a collection of print and broadcast media reports. The case study contributes to existing knowledge about the ways in which mass media establish, exaggerate and otherwise distort the meaning of statistical findings. Journalists ignored findings that did not fit into existing media interest in the 'assisted dying' story and were subject to pressure from interest groups concerned to promote their own interpretations and viewpoints. Rogue statistics mutated as they were set loose from their original research report context and were 'laundered' as they passed from one media report to another. Yet media accounts of the research, fuelling an already heated public debate about ethical issues in end-of-life care, arguably acted as a conduit for introducing new considerations into this debate, such as the role played by sedation at the end of life, the extent to which euthanasia is practiced outside the law, and the extent of medical opposition to the legalisation of assisted dying. The expectation that accuracy and comprehensiveness should be the sole criteria for judging journalists' reports is, finally, considered to be unrealistic and it is argued that social scientists need to understand and adapted to the conditions under which mass media reporting operates if they are to succeed in introducing the findings of social research into public debates. Copyright (c) 2010 Elsevier Ltd. All rights reserved.

  17. Mass media and the development of pre-reading of preschool children

    OpenAIRE

    GALATÍKOVÁ, Zuzana

    2016-01-01

    This thesis maps mass media, especially television broadcasting and electronic devices with connection to the Internet, in the lives of pre-school children, and investigates the relationship between mass media and development of initial reading skills. The theoretical part analyses existing literature relevant to pre-school child development elementary reading and mass media, while the empirical research makes an independent investigation into this phenomenon in society using questionnaires f...

  18. A 10-year retrospective of research in health mass media campaigns: where do we go from here?

    Science.gov (United States)

    Noar, Seth M

    2006-01-01

    Mass media campaigns have long been a tool for promoting public health. How effective are such campaigns in changing health-related attitudes and behaviors, however, and how has the literature in this area progressed over the past decade? The purpose of the current article is threefold. First, I discuss the importance of health mass media campaigns and raise the question of whether they are capable of effectively impacting public health. Second, I review the literature and discuss what we have learned about the effectiveness of campaigns over the past 10 years. Finally, I conclude with a discussion of possible avenues for the health campaign literature over the next 10 years. The overriding conclusion is the following: The literature is beginning to amass evidence that targeted, well-executed health mass media campaigns can have small-to-moderate effects not only on health knowledge, beliefs, and attitudes, but on behaviors as well, which can translate into major public health impact given the wide reach of mass media. Such impact can only be achieved, however, if principles of effective campaign design are carefully followed.

  19. The Information Aspect of Extremism and Terrorism and the Destructive Trends in the Mass Media

    Directory of Open Access Journals (Sweden)

    E V Nekrasova

    2013-12-01

    Full Text Available The article is devoted to the problem of destructive trends in modern Russian mass media as well as to the information component in the activities of extremist and terrorist organizations. The destructive trends in the mass media manifest themselves in the escalation of animosity, aggression, creation of the cult of violence and xenophobia moods. Terrorist organizations use the mass media for their own purposes: they create the atmosphere of fear and tension in society, recruit new followers, mainly among the youth, which is a serious problem. It is important to use the positive potential of the mass media to counteract extremism and terrorism.

  20. Perceptions on the Effectiveness of Communication between Public Institutions and Journalists through Social Media

    OpenAIRE

    Mihaela Păun

    2009-01-01

    This article presents the challenges and opportunities of social media for public institutions and argues that the designing and implementing government public relations using social media involves more than merely having another communication channel for publics. I will explain the “social media”, the differences between social media and electronic-Public Relations - E-PR, and the communication between public institutions and journalists. The interviews with journalists or with PR specialist...

  1. Mediatisation or PR-ization of Public--Media Communication--Analysis of Mediated Communication of Zoran Milanović.

    Science.gov (United States)

    Tanta, Ivan; Lesinger, Gordana

    2015-12-01

    Politicians and their public relations advisors depend on the mass communication media to transmit messages dailyand communicate effectively. The development of the mass media, from traditional to new, has changed the working conditions of these professions where one inevitably affects the other. Consequently, the way of formatting information in the newshas changed, along with the way of monitoring the political developments and informs the public on political activities. Amajor role in this process, over and above the political actors, has advisers for public relations, who choose moments andevents to publicise (PR-ization). With the increasing influence of public relations to media reports, politics also changes thepicture of the media and the impact on media coverage. Similarly, the impact on the manner in which the media reportprocess, what topics will be discussed topics and what tone the given information will have. We are living in a world characterized by mediation (Mazzoleni and Schulz, 1999) of the politics and the society as a whole, because politics and publicrelations necessarily need the media to communicate with their audiences. In this regard, we can talk about PR-izationmedia as the fundamental role of public relations practitioners affect attitudes, which skillfully make careful design ofmessages and events that are not included herein are the three professions each other should one without the other does notmake sense. This paper will focus on the influence of the media on politics and on influence of the public relations as profession in the content media perception. In view of the drawn by daily public appearances of Prime Minister, Zoran Milanovi6,and as says Lali63 few politics-related phenomena have over the past twenty years engaged so many reviews by experts andscholars as the Prime Minister's rhetoric. The particular form of the political communication will be reviewed in this paper.Through the interviews and the content analysis of key

  2. Promises and Pitfalls of Using Social Media in Public E-procurement: an Appraisal

    Directory of Open Access Journals (Sweden)

    Sharif As-Saber

    2014-11-01

    Full Text Available Social Media (SM, in recent years, is emerging as a common platform for low cost information exchange, and has attracted a critical mass of users both at corporate and retail levels. Theoretically, SM can thus be used as a tool to strengthen e-procurement in the public sector. Towards this end, we have prepared a conceptual model drawing on literature reviews and some examples while identifying a set of expected benefits and challenges within four stages of e-procurement. Using the framework, a case study has been conducted involving Australian public procurement initiatives and 15 federal government senior officials engaged in e-procurement. They have been interviewed to shed light on the possibilities and challenges of using SM in the public e-procurement context. The findings of the study suggest a limited scope for SM usage in the Australian public sector e-procurement process. The implications of the findings are discussed and some recommendations offered.

  3. People as sensors: mass media and local temperature influence climate change discussion on Twitter

    Science.gov (United States)

    Kirilenko, A.; Molodtsova, T.; Stepchenkova, S.

    2014-12-01

    We examined whether people living under significant temperature anomalies connect their sensory experiences to climate change and the role that media plays in this process. We used Twitter messages containing words "climate change" and "global warming" as the indicator of attention that public pays to the issue. Specifically, the goals were: (1) to investigate whether people immediately notice significant local weather anomalies and connect them to climate change and (2) to examine the role of mass media in this process. Over 2 million tweets were collected for a two-year period (2012 - 2013) and were assigned to 157 urban areas in the continental USA (Figure 1). Geographical locations of the tweets were identified with a geolocation resolving algorithm based the profile of the users. Daily number of tweets (tweeting rate) was computed for 157 conterminous USA urban areas and adjusted for data acquisition errors. The USHCN daily minimum and maximum temperatures were obtained for the station locations closest to the centers of the urban areas and the 1981-2010 30-year temperature mean and standard deviation were used as the climate normals. For the analysis, we computed the following indices for each day of 2012 - 2013 period: standardized temperature anomaly, absolute standardized temperature anomaly, and extreme cold and hot temperature anomalies for each urban zone. The extreme cold and hot temperature anomalies were then transformed into country-level values that represent the number of people living in extreme temperature conditions. The rate of tweeting on climate change was regressed on the time variables, number of climate change publications in the mass media, and temperature. In the majority of regression models, the mass media and temperature variables were significant at the pmedia acts as a mediator in the relationship between local weather and climate change discourse intensity. Our analysis of Twitter data confirmed that the public is able to

  4. Public Affairs: The Military and the Media, 1962-1968

    Science.gov (United States)

    1988-01-01

    Society," the debate over the Civil Rights Act of 1964, and the Beatles all shared space with South Vietnam in the pages of the press, more often than...07 United States Army in Vietnam Public Affairs: The Military and the Media, 1962-1968 by William M. Hammond A Center of Military History United...Di. t ib.tio [ Avaiiabiiity Codes Avail ar:dIor Dist zSpzcial \\ First Printing For sale by the Superintendent of Documents, U.S

  5. Perceptions on nuclear energy: scientists, media and the public

    International Nuclear Information System (INIS)

    Parthasarathy, K.S.

    2009-01-01

    Full text: In 1990, when the International Atomic Energy Agency (IAEA) held its first Public Information Forum 'Nuclear Power: Communicating for Confidence', in Vienna, it reflected the international recognition that public opinion is one of the factors that influence acceptance of nuclear power in the energy mix of a country. Atomic bomb, nuclear proliferation, nuclear waste, exploding reactor (Chernobyl) and now nuclear terrorism stigmatized nuclear industry. In spite of the notable records, large segments of society are still concerned about this form of energy. 'Lack of understanding and misconceptions contribute to this', the first IAEA Forum conceded. Many felt that nuclear community supported this mystique 'by shrouding its operations in a secrecy that could not be penetrated'. Is DAE secretive in publicizing safety-related information? Right from 1947, Nehru's vision an Bhabha's mission on atomic energy coincided. They set up a sound administrative mechanism to respond swiftly, effectively and decisively to the demands from this nascent field. Scientists could not have asked for more. My generation participated in or was witness to the momentous developments in the field. We had a unique opportunity to examine how various sections of the population perceived nuclear technology. How did scientists take up the challenge? The National Symposium of Atomic Energy (November 26-27, 1954) was the first effort to dispel the mood of discontent. Nuclear scientists in India largely remained out of public gaze for long. They were at a disadvantage. They were not used to disorderly democratic debate, other than attending a few press conferences; media paid no attention to atomic energy. Even mild criticism could upset scientists; they were not used to it. Some scientists portrayed journalists who challenged official views as trouble makers. Mixing with the media was considered a risky occupation. During the first half of the fifty years of atomic energy, the public

  6. Press Law and Press Freedom for High School Publications: Court Cases and Related Decisions Discussing Free Expression Guarantees and Limitations for High School Students and Journalists. Contributions to the Study of Mass Media and Communications, Number 6.

    Science.gov (United States)

    Ingelhart, Louis E.

    According to this reference manual, the nation's courts offer public high school journalists the same constitutional protection for expression, free speech, and free press as adults. Part 1 traces the development of the First and Fourth Amendments and explains how these provisions apply to high school publications. Part 2 examines expression that…

  7. Using Videos To Teach Mass Media and Society from a Critical Perspective.

    Science.gov (United States)

    King, Donna Lee

    2000-01-01

    Explores using videos to teach mass media and society from a critical sociological perspective. Discusses the content of the course from focusing on analysis of corporate capitalism and media producers to analyzing popular media texts on gender, race, the working class, and sexuality. Addresses the evaluation of the course. (CMK)

  8. Polish media and public opinion on NPP Mochovce commissioning

    International Nuclear Information System (INIS)

    Latek, Stanislaw

    1999-01-01

    The so called 'Mochovce Problem' was one of the major topics in Polish media in the period from May to July 1998. The nuclear power plant commissioning caused an unexpectedly strong reaction, especially in the newspapers, slightly less so in electronic media. Faced with clearly hostile media reaction to Mochovce NPP, the National Atomic Energy Agency representatives, together with atomic and nuclear experts, undertook to change these attitudes. In numerous interviews, letters to the editors and talks with journalists, they attempted to correct the mistakes, explain the true safety situation in the nuclear power plant, by whom it was constructed, who supervised and tested the systems and so on. The completion of Mochovce NPP construction improved significantly the electricity balance in Slovakia, thus decreasing the pressure for continuing the operation of older Bohunice V1 units beyond their design lifetime. For this reason, as well as in view of striving for improvement in environmental factors beyond Polish southern border, especially after Kyoto/97 decisions on greenhouse gases emissions, the public opinion in Poland should support the Mochovce NPP construction. In 1996 Poland has signed with Slovakia a bilateral inter-governmental agreement on the prompt notification on nuclear accidents and on the cooperation in the nuclear safety and radiological protection matters. On the basis of this agreement the experts from Polish National Atomic Energy Agency are in perpetual contact with Slovakian Nuclear Regulatory Body and in each and every moment can obtain full and comprehensive information on the plant parameters iportant for nuclear safety. The experts explanations, together with the NAEA top management visit to the plant itself, brought some results. The media became less aggressive, and Polish public and authorities - contrary to the Austrians - do not protest loudly against the commissioning of this newest European NPP. Now, in December 1998, the tune of

  9. Fra massemedier til mediesystem - om kodediskussionen i systemteoretisk medieforskning [From mass media to media system - code discussions in systems theoretical media research

    Directory of Open Access Journals (Sweden)

    Mikkel Fugl Eskjær

    2010-11-01

    Full Text Available Systems theoretical media research raises the question whether the mass media constitute a unified institution, or whether the media, due to their internal differences, should be considered individually and independent of each other. By inscribing the media in a general social theory, systems theory conceptualises the media as an autonomous functional system. This intention is most clearly illustrated by the efforts to identify a shared code for the entire media system. Based on the media theory of Niklas Luhmann, this paper offers a critical presentation of the code discussion within systems theoretical media research. The first part of the paper briefly introduces the systems theoretical notion of a code as well as Luhmann’s definition of the media system as organised and regulated by the code of information. The second part presents a number of alternative suggestions and definitions of the media system’s code, which both indicate the scope of systems theoretical media research, but also point to some of the limitations in the systems theoretical approach. In the last part, the paper takes a critical look at the systems theoretical code discussion by arguing that a too narrow focus on code definitions is blocking a more productive investigation of the conditions, evolution, and autonomy of the media system.

  10. Large-scale machine learning of media outlets for understanding public reactions to nation-wide viral infection outbreaks.

    Science.gov (United States)

    Choi, Sungwoon; Lee, Jangho; Kang, Min-Gyu; Min, Hyeyoung; Chang, Yoon-Seok; Yoon, Sungroh

    2017-10-01

    From May to July 2015, there was a nation-wide outbreak of Middle East respiratory syndrome (MERS) in Korea. MERS is caused by MERS-CoV, an enveloped, positive-sense, single-stranded RNA virus belonging to the family Coronaviridae. Despite expert opinions that the danger of MERS might be exaggerated, there was an overreaction by the public according to the Korean mass media, which led to a noticeable reduction in social and economic activities during the outbreak. To explain this phenomenon, we presumed that machine learning-based analysis of media outlets would be helpful and collected a number of Korean mass media articles and short-text comments produced during the 10-week outbreak. To process and analyze the collected data (over 86 million words in total) effectively, we created a methodology composed of machine-learning and information-theoretic approaches. Our proposal included techniques for extracting emotions from emoticons and Internet slang, which allowed us to significantly (approximately 73%) increase the number of emotion-bearing texts needed for robust sentiment analysis of social media. As a result, we discovered a plausible explanation for the public overreaction to MERS in terms of the interplay between the disease, mass media, and public emotions. Copyright © 2017 Elsevier Inc. All rights reserved.

  11. Is using social media "good" for the public relations profession? A critical reflection

    DEFF Research Database (Denmark)

    Valentini, Chiara

    2015-01-01

    Scholarship in public relations seems to be overly positive about social media. The dominant discourse in public relations is that using social media is “good”, because social media can help organizations in developing dialogs and relationships with publics and in engaging with them. Yet empirical...... evidence in public relations is mostly case-dependent and limited to the realm of understanding current organizational practices, with limited understanding of the concrete value for organizations or for publics. In this paper I question the utility of social media for publics, organizations and public...... relations, and I argue that the positive view of social media held by the majority of public relations scholars is grounded on the profession’s need to reconcile the two sides of public relations identity—the rhetorical and the relational. A discussion of whether current public relations practices in social...

  12. The Influence of the Mass Media on Young People as a Problem of Russian Pedagogy

    Science.gov (United States)

    Zapesotskii, A. S.

    2011-01-01

    An analysis of the influence of the mass media on the moral state of Russian society discerns negative consequences of that influence, and sees the mass media (particularly television) as involved in the cultural degradation of the population. It argues in favor of state, social, and pedagogical controls to facilitate a more positive role of the…

  13. Deference, Denial, and Beyond: A Repertoire Approach to Mass Media and Schooling

    Science.gov (United States)

    Rymes, Betsy

    2011-01-01

    In this article, the author outlines two general research approaches, within the education world, to these mass-mediated formations: "Deference" and "Denial." Researchers who recognize the social practices that give local meaning to mass media formations and ways of speaking do not attempt to recontextualize youth media in their own social…

  14. Mass Media Campaign Improves Cervical Screening across All Socio-Economic Groups

    Science.gov (United States)

    Anderson, Jenny O.; Mullins, Robyn M.; Siahpush, Mohammad; Spittal, Matthew J.; Wakefield, Melanie

    2009-01-01

    Low socio-economic status (SES) has been associated with lower cervical screening rates. Mass media is one known strategy that can increase cervical screening participation. This study sought to determine whether a mass media campaign conducted in Victoria, Australia, in 2005 was effective in encouraging women across all SES groups to screen. Data…

  15. Mass media: spaces for leisure or socialization agents in adolescence?

    Directory of Open Access Journals (Sweden)

    Marc Pallarés Piquer

    2013-12-01

    Full Text Available The information and communication technologies are transforming ourways of living and our ways of being related with each other. They condition both the lives of individuals and the occurrence of social phenomena. In the last decade, have become a source of symbolic strategies for the younger sectors of society. The aim of this paper is to analyze the impact that these strategies have on 11 to 14-year-old students; socialization agents are those responsible for transmitting norms, values and behaviourmodels. From a sample of 846 students, who belong to schools situated in different geographical contexts, two variables have been researched into, with a Cronbach’s consistency index of 0,918: the first one analyzes the students’ implication factors, that is to say, the psychoeducational variables produced in their process of personal commitment and in their psychosocial development. The second one determines the organization into a hierarchy of those agents which play a socializing role on these students. Is an  utline of some frames of interaction among individuals and groups that enable new technologies. The results highlight the fact that mass media have took over from families and schools themselves as focal socialization points

  16. Heart disease and gender in mass print media.

    Science.gov (United States)

    Clarke, Juanne

    2010-03-01

    Heart disease is a major cause of death, disease and disability in the developed world for both men and women. Women appear to be under-diagnosed and treated both because they fail to visit the doctor or hospital with relevant symptoms and because doctors tend to dismiss the seriousness of women's symptoms of heart disease. This review examined the way that popular mass print media present the possible association between gender and heart disease. It found that there was: [1] an under-representation of heart disease as a possible concern to women, [2] a dismissing or sensationalization of women's heart disease, [3] a tendency to blame women's complex menopausal bodies for the causes of heart disease, [4] an association of women with the heart disease of their husbands, [5] a linking of heart disease with masculinity and [6] a promotion of the idea of the need for women to fear of heart disease and the necessity of taking cholesterol-lowering drugs. The review concluded with suggestions for further research and for practice. Copyright (c) 2009 Elsevier Ireland Ltd. All rights reserved.

  17. Framing and sources: a study of mass media coverage of climate change in Peru during the V ALCUE.

    Science.gov (United States)

    Takahashi, Bruno

    2011-07-01

    Studies about mass media framing have found divergent levels of influence on public opinion; moreover, the evidence suggests that issue attributes can contribute to this difference. In the case of climate change, studies have focused exclusively on developed countries, suggesting that media influence perceptions about the issue. This study presents one of the first studies of media coverage in a developing country. It examines newspapers' reporting in Peru during the Fifth Latin America, Caribbean and European Union Summit in May 2008. The study focuses on the frames and the sources to provide an initial exploratory assessment of the coverage. The results show that the media relied mostly on government sources, giving limited access to dissenting voices such as environmentalists. Additionally, a prominence of "solutions" and "effects" frames was found, while "policy" and "science" frames were limited. The results could serve as a reference point for more comprehensive studies.

  18. PUNTO DE CONVERGENCIA: SOBRE LA HOMOLOGÍA ENTRE POLÍTICA Y MEDIOS EN LA LÓGICA PUBLICITARIA Convergence Point: About the Homology Between Politics and Mass Media in the Publicity Logic

    Directory of Open Access Journals (Sweden)

    Iván Facundo Rubinstein

    2016-12-01

    Full Text Available This paper aims to formalize a matrix for the semiotic analysis of political communication, in order to allow an empirical test of the convergence hypothesis between propaganda and publicity, taking Argentinean case between 1983 and 2011. To that proposal, we embrace the task of integrating marketing and political science perspectives, so that the concepts to be used became formally comparable.

  19. The mass media are an important context for adolescents' sexual behavior.

    Science.gov (United States)

    L'Engle, Kelly Ladin; Brown, Jane D; Kenneavy, Kristin

    2006-03-01

    This study compared influences from the mass media (television, music, movies, magazines) on adolescents' sexual intentions and behaviors to other socialization contexts, including family, religion, school, and peers. A sample of 1011 Black and White adolescents from 14 middle schools in the Southeastern United States completed linked mail surveys about their media use and in-home Audio-CASI interviews about their sexual intentions and behaviors. Analysis of the sexual content in 264 media vehicles used by respondents was also conducted. Exposure to sexual content across media, and perceived support from the media for teen sexual behavior, were the main media influence measures. Media explained 13% of the variance in intentions to initiate sexual intercourse in the near future, and 8-10% of the variance in light and heavy sexual behaviors, which was comparable to other contexts. Media influences also demonstrated significant associations with intentions and behaviors after all other factors were considered. All contextual factors, including media, explained 54% of the variance in sexual intentions and 21-33% of the variance in sexual behaviors. Adolescents who are exposed to more sexual content in the media, and who perceive greater support from the media for teen sexual behavior, report greater intentions to engage in sexual intercourse and more sexual activity. Mass media are an important context for adolescents' sexual socialization, and media influences should be considered in research and interventions with early adolescents to reduce sexual activity.

  20. Critical mass of public goods and its coevolution with cooperation

    Science.gov (United States)

    Shi, Dong-Mei; Wang, Bing-Hong

    2017-07-01

    In this study, the enhancing parameter represented the value of the public goods to the public in public goods game, and was rescaled to a Fermi-Dirac distribution function of critical mass. Public goods were divided into two categories, consumable and reusable public goods, and their coevolution with cooperative behavior was studied. We observed that for both types of public goods, cooperation was promoted as the enhancing parameter increased when the value of critical mass was not very large. An optimal value of critical mass which led to the best cooperation was identified. We also found that cooperations emerged earlier for reusable public goods, and defections became extinct earlier for the consumable public goods. Moreover, we observed that a moderate depreciation rate for public goods resulted in an optimal cooperation, and this range became wider as the enhancing parameter increased. The noise influence on cooperation was studied, and it was shown that cooperation density varied non-monotonically as noise amplitude increased for reusable public goods, whereas decreased monotonically for consumable public goods. Furthermore, existence of the optimal critical mass was also identified in other three regular networks. Finally, simulation results were utilized to analyze the provision of public goods in detail.

  1. Social media in Romanian public administration – case study: National Institute of Statistics

    OpenAIRE

    Iulia Alexandra Nicolescu; Andreea Mirica

    2015-01-01

    Social media offers great opportunities especially, considering widening transparency in public administration. Given the importance, the challenges and the complexity of social media-based communication in public administration, this paper aims to provide an analysis on the impact that social media has in official statistics communication and dissemination. Using social media as one of the key communication channels in official statistics in Romania has been implemented only since the late 2...

  2. Mass media communication of emergency issues and countermeasures in a nuclear accident: Fukushima reporting in European newspapers

    International Nuclear Information System (INIS)

    Gallego, Eduardo; Cantone, Marie Claire; Oughton, Deborah H.; Tomkiv, Yevgeniya; Perko, Tanja; Prezelj, Iztok

    2017-01-01

    This paper presents the results of a large study of 1340 articles published by two major newspapers in six European countries (Belgium, Italy, Norway, Slovenia, Spain and Russia) in the first 2 months after the Fukushima Daiichi nuclear disaster. The focus of the analysis is on the application and overall impact of protective actions, both during the emergency phase and later, how the newspapers describe those actions, which differences were apparent between countries and what recommendations can be extracted in order to improve general communication about these issues. A clear lesson is that, even under uncertainty and recognising limitations, responsible authorities need to provide transparent, clear and understandable information to the public and the mass media right from the beginning of the early phase of any nuclear emergency. Clear, concise messages should be given. Mass media could play a key role in reassuring the public if the countermeasures are clearly explained. (authors)

  3. Transparency and accountability in mass media campaigns about organ donation: a response to Morgan and Feeley.

    Science.gov (United States)

    Rady, Mohamed Y; McGregor, Joan L; Verheijde, Joseph L

    2013-11-01

    We respond to Morgan and Feeley's critique on our article "Mass Media in Organ Donation: Managing Conflicting Messages and Interests." We noted that Morgan and Feeley agree with the position that the primary aims of media campaigns are: "to educate the general public about organ donation process" and "help individuals make informed decisions" about organ donation. For those reasons, the educational messages in media campaigns should not be restricted to "information from pilot work or focus groups" but should include evidence-based facts resulting from a comprehensive literature research. We consider the controversial aspects about organ donation to be relevant, if not necessary, educational materials that must be disclosed in media campaigns to comply with the legal and moral requirements of informed consent. With that perspective in mind, we address the validity of Morgan and Feeley's claim that media campaigns have no need for informing the public about the controversial nature of death determination in organ donation. Scientific evidence has proven that the criteria for death determination are inconsistent with the Uniform Determination of Death Act and therefore potentially harmful to donors. The decision by campaign designers to use the statutory definition of death without disclosing the current controversies surrounding that definition does not contribute to improved informed decision making. We argue that if Morgan and Feeley accept the important role of media campaigns to enhance informed decision making, then critical controversies should be disclosed. In support of that premise, we will outline: (1) the wide-spread scientific challenges to brain death as a concept of death; (2) the influence of the donor registry and team-huddling on the medical care of potential donors; (3) the use of authorization rather than informed consent for donor registration; (4) the contemporary religious controversy; and (5) the effects of training desk clerks as organ

  4. Mass transfer of nonvolatile organic compounds from porous media

    Science.gov (United States)

    Khachikian, Crist Simon

    This thesis presents data pertaining to the mass transfer of nonvolatile organic compounds from porous media. Physical properties of porous solids, including surface and pore areas, are studied. Information from these studies, along with dissolution data, are used to develop correlations relating the Sherwood Number to the Peclet Number. The contaminant used in this study is naphthalene; the solids used are Moffett Sand (MS), Borden Sand (BS), Lampblack (LB), and Silica Gel (SG). Surface area results indicate that contamination at 0.1% reduces the area of MS and SG by 48 and 37%, respectively, while contamination at 1.0% reduces the area of MS, BS, and SG by 59, 56, and 40%, respectively. Most of the reduction in area originates in the reduction of pore areas and volumes, where the contaminant precipitates. After long-term storage, surface areas did not recover to their original values due to an "irreversible" fraction of naphthalene. Treatment with heat or solvent or both was necessary to completely remove the contamination. For lampblack, treatment at 100°C decreased areas while treatment at 250°C increased them. Treatment at 250°°C probably opened pores while that at 100°C may have blocked more pores by redistributing the tar-like contaminant characteristic of lampblack. Contaminated MS and SG solids are packed in columns through which water is pumped. The effluent began at a relatively high concentration (˜70% of solubility) for both samples. However, SG column concentrations dropped quickly, never achieving steady state while the MS samples declined more gradually towards steady state. The high pore areas of the SG samples are believed to cause this behavior. The steady state portion of the MS dissolution history is used to develop mass transfer correlations. The correlation in this study differs from previous work in two major ways: (1) the exponent on the Pe is three times larger and (2) the limiting Sh is 106 times smaller. These results suggest that

  5. Mass Media and the Debate about Nuclear Power.

    Science.gov (United States)

    Sawyer, Thomas M.

    Many factors contribute to the difficulties the media have in dealing with science, engineering, and technology. These difficulties were pointed up in the media coverage of the March 1979 accident at the Three Mile Island nuclear plant, which reflected confusion and lack of understanding and which combined with other factors (including the movie…

  6. Social Effects of Mass Media Advertising on the Elderly.

    Science.gov (United States)

    Smith, Ruth B.; And Others

    A study examined the effects of media advertising on the elderly to determine whether they use the media to help combat social disengagement, whether they perceived the elderly as positively portrayed in advertising, whether they perceive their role as consumer as declining, whether television advertising reinforced sex roles, and whether the…

  7. Mass Media Portrayals of Suicide: Informing the Australian Policy Debate.

    Science.gov (United States)

    Blood, R. Warwick; Putnis, Peter; Pirkis, Jane

    Research on the news media's reporting on suicide and mental illness is understudied in Australia despite the controversial nature of much coverage and its possible consequences for a variety of audiences. This paper critiques the underlying assumptions of most international research in this area, which follows a media imitation or contagion…

  8. Mass Media and the School: Descartes or McLuhan?

    Science.gov (United States)

    Schaeffer, Pierre

    1980-01-01

    Compares the world of learning with the world of the media, with emphasis on the areas of common interest. Discusses areas of potential cooperation, including local audiovisual centers, adaptation of new media to educational content, computer technology, telematics, and accumulation of audiovisual stock on topics pertinent to education. (DB)

  9. Known or knowing publics? Social media data mining and the question of public agency

    Directory of Open Access Journals (Sweden)

    Helen Kennedy

    2015-10-01

    Full Text Available New methods to analyse social media data provide a powerful way to know publics and capture what they say and do. At the same time, access to these methods is uneven, with corporations and governments tending to have best access to relevant data and analytics tools. Critics raise a number of concerns about the implications dominant uses of data mining and analytics may have for the public: they result in less privacy, more surveillance and social discrimination, and they provide new ways of controlling how publics come to be represented and so understood. In this paper, we consider if a different relationship between the public and data mining might be established, one in which publics might be said to have greater agency and reflexivity vis-à-vis data power. Drawing on growing calls for alternative data regimes and practices, we argue that to enable this different relationship, data mining and analytics need to be democratised in three ways: they should be subject to greater public supervision and regulation, available and accessible to all, and used to create not simply known but reflexive, active and knowing publics. We therefore imagine conditions in which data mining is not just used as a way to know publics, but can become a means for publics to know themselves.

  10. Educating women for HIV prevention: does exposure to mass media make them more knowledgeable?

    Science.gov (United States)

    Jesmin, Syeda S; Chaudhuri, Sanjukta; Abdullah, Shahnaz

    2013-01-01

    Mass media is an important vehicle for health promotion in developing countries. In Bangladesh multiple media campaigns are being carried out to educate people about HIV/AIDS. We examined the extent of HIV/AIDS knowledge and the association of exposure to mass media among women in Bangladesh. The Bangladesh Demographic and Health Survey (BDHS) provides data for this article. We found that media exposure (combined index of television, radio, and newspaper) was a highly significant predictor of women's knowledge about HIV and AIDS. Other significant predictors of HIV knowledge include women's education, age, employment, and urban residence.

  11. Dynamics of Russian business culture values in the reflection of mass media

    Directory of Open Access Journals (Sweden)

    E. A. Sverdlikova

    2016-01-01

    Full Text Available The article analyses practices of “Traditions and values of Russian business culture” course teaching at Lomonosov Moscow State University’s Faculty of Sociology. The experience allows drawing methodological and theoretical conclusions on the values of business culture which underlie models of the modern business behavior. The first part of the publication concerns analysis of tradition of studying Russian culture values, in the paradigm of which the Russian business culture exists. According to the findings, traditions are enrooted in the Orthodoxy and are determined by patrimonial memories and contradictions of the Russian people’s character, ideals and spiritual framework. A system of Russian business values is developed based on the traditions as well as literary heritage, biographies of famous Russian and Soviet economists and set of rules of ethics code of the pre-revolutionary Russian business class. The main elements of the system include the following values: faith, family, commitment to business, patriotism, natural ingenuity, ability to set and solve atask of extra complexity, original forms of labor organization, and prevalence of moral motivation forms over material ones. The second part of the article deals with succession of the above-mentioned values in the modern Russian business environment. The content analysis is applied to examine the continuity. The object of the research is the text corpus of the Russian business press. The findings of the research show dynamics of the Russian mass media attention to the business culture values for the period from 2010 to 2014. The mass media interest to the issue coverage has been on the constant rise: from 37,2% of the aggregate amount of information on the Russian business in 2012 to 39,8% in 2014. There have also been examined dynamics of mass media attention to certain business culture values. The mass media assignedtop priority in 2012, 2013 and 2014 to the following values

  12. Public Relations in Librarianship and Mass Media Kütüphanecilikte Halkla İlişkiler ve Kitle İletişim Araçları

    Directory of Open Access Journals (Sweden)

    Erol Yılmaz

    1997-03-01

    Full Text Available Public relations is an indispensable management function for an organization to reach its target audiences so as to serve them better and, at the same time, to upgrade its status in society as an organization. This was noticed a long time ago in developed countries in the field of librarianship as well as in other fields and the work has been started accordingly. In this study to examine to see if radio, television and newspapers, which are effective tools in public relations practices, are used in Turkish librarianship. Data was gathered through a questionnaire which was complated by 59 libraries of various types. It was discovered that public relations is not utilized in a planned manner in the field of librarianship in Turkey, and radio, television and newspapers are not made use of for this purpose. Halkla ilişkiler bir kurumun hizmet verdiği hedef kitleye ulaşarak onlara en iyi hizmeti vermesi ve bu arada kurumun da gelişerek toplumda iyi bir konuma sahip olabilmesi yolunda vazgeçilmez bir yönetim fonksiyonudur. Gelişmiş ülkelerde hemen her alanda olduğu gibi kütüphanecilik alanında da bunun farkına varılmış ve çalışmalar uzun yıllar öncesinden başlatılmıştır. Bu çalışmada, halkla ilişkiler uygulamalarında son derece etkin olarak kullanılan radyo, televizyon ve gazeteden, ülkemiz kütüphaneciliğinde yararlanılıp yararlanılmadığı irdelenecektir. Çalışmanın verileri değişik türdeki 59 kütüphaneye uygulanan anketle sağlanmıştır. Sonuç olarak, ülkemizde kütüphanecilik alanında planlı halkla ilişkiler çalışmalarının yapılmadığı ve bu amaçla radyo, televizyon ve gazeteden yararlanılmadığı belirlenmiştir.

  13. Multi-criteria media mix decision model for advertising multiple product with segment specific and mass media

    Directory of Open Access Journals (Sweden)

    Sugandha Aggarwal

    2014-12-01

    Full Text Available Judicious media planning decisions are crucial for successful advertising of products. Media planners extensively use mathematical models supplemented with market research and expert opinion to devise the media plans. Media planning models discussed in the literature largely focus on single products with limited studies related to the multi-product media planning. In this paper we propose a media planning model to allocate limited advertising budget among multiple products advertised in a segmented market and determine the number of advertisements to be given in different media. The proposed model is formulated considering both segment specific and mass media vehicles to maximize the total advertising reach for each product. The model also incorporates the cross product effect of advertising of one product on the other. The proposed formulation is a multi-objective linear integer programming model and interactive linear integer goal programming is discussed to solve the model. A real life case study is presented to illustrate the application of the proposed model.

  14. A Comparative Study on New Media Marketing in Domestic and Foreign Public Libraries

    Directory of Open Access Journals (Sweden)

    Xu Yan

    2017-01-01

    Full Text Available Currently, new media has become the popular platform for brand marketing and services promoting of public libraries. Using the method of online survey, literature analysis and comparative analysis, this paper chooses 4 foreign public libraries and 4 domestic public libraries as the research samples and compares the differences in new media marketing between them from new media marketing tools, marketing content and marketing strategies, then makes some proposals and measures to perfect domestic public libraries’ new media marketing, so as to provide references to improve the libraries’ social awareness and benefits.

  15. American Academy of Pediatrics. Media violence. Committee on Public Education.

    Science.gov (United States)

    2001-11-01

    The American Academy of Pediatrics recognizes exposure to violence in media, including television, movies, music, and video games, as a significant risk to the health of children and adolescents. Extensive research evidence indicates that media violence can contribute to aggressive behavior, desensitization to violence, nightmares, and fear of being harmed. Pediatricians should assess their patients' level of media exposure and intervene on media-related health risks. Pediatricians and other child health care providers can advocate for a safer media environment for children by encouraging media literacy, more thoughtful and proactive use of media by children and their parents, more responsible portrayal of violence by media producers, and more useful and effective media ratings.

  16. NEW COMMUNICATION MEANS AND THE ECONOMIC CHALLENGES BROUGHT IN MASS-MEDIA

    Directory of Open Access Journals (Sweden)

    Daniel BURTIC

    2014-12-01

    Full Text Available Analogic technology, the old ways of production, distribution, consume and economic fundaments of the mass-media industry are left behind by the new demands and requirements of the creative economy in the digitalization context of the mass-media system. In fact, not only mass-media goes through this transformation, but the whole society. The implications of the digital era are far long to be over and they will affect all mass-media segments: written press, audiovisual, on-line press and social media. The economic aspects, as well as the technical ones, editorial, distribution and final consumers aspects, all will be different from what we experienced in media industry until digitalization. The question is, are we ready to enter into a new economy: the digital economy? Are we ready to enter into a new culture: the digital culture? We entered in the smart world, but do we understand what is happening? The editorial teams that experience a fundamental change of thinking, will be able to overcome this times challenges? These are some of the questions that bothered us along this research. We tried to block in the logic of the system with the new varieties and variables determined by the digital era in order to understand it. We tried to discover the elements whereby mass-media industry and economy can profit more of the digitalization advantages. We tried to find economic solutions for the negative consequences produced in the process of media industry digitalization to be attenuated.

  17. Internet: A New Tool for Mass Communication and Public Relations

    Directory of Open Access Journals (Sweden)

    Erol Yılmaz

    1996-09-01

    Full Text Available The importance of the Internet as a tool for mass communication and public relations is emphasized and the use of Internet for such purposes in librarianship and infor­mation studies is explained.

  18. Physical activity promotion through the mass media: inception, production, transmission and consumption.

    Science.gov (United States)

    Finlay, Sara-Jane; Faulkner, Guy

    2005-02-01

    Evaluations of physical activity and health media campaigns have been limited and ignore the complex process of communication and the socially constructed nature of news messages. A systematic search strategy was conducted of the literature which was then assessed from two perspectives. First, studies since 1998 were reviewed for their success in impacting message recall and behavior change. Second, employing a critical media studies perspective the papers were assessed for the presence of a more sophisticated understanding of the media processes of inception, transmission and reception. Overall, recent studies support mass media interventions in influencing short-term physical activity message recall and to a lesser extent associated changes in physical activity knowledge. However, the majority of the papers were found to follow a social marketing or media advocacy theory of media promotion with little in-depth consideration of the comprehensive media processes involved in creating media messages and meaning. Simplistic understandings of media transmission dominate in assessing physical activity and health media campaigns. Fuller understandings of the success of media campaigns, the recall of media messages or associated behaviour change can only truly be understood through the application of a more sophisticated form of media analysis.

  19. Mass Media and Health: Opportunities for Improving the Nation's Health. A Report to the Office of Disease Prevention and Health Promotion and Office for Substance Abuse Prevention. Monograph Series.

    Science.gov (United States)

    Public Health Service (DHHS), Rockville, MD. Office of Disease Prevention and Health Promotion.

    Several interested organizations and agencies completed an exploration of the complexities and challenges affecting the communication of health information through the mass media. The goal of this effort was to create a shared agenda for increasing cooperation between mass media and public health professionals in addressing the issues, problems,…

  20. Social Communication between Traditional and the New Mass-Media

    OpenAIRE

    Andreea-Maria Tîrziu; Cătălin I. Vrabie

    2014-01-01

    The means of communication, from the most simple and natural ones – such as gestures and voice, to the most complex and developed ones – such as the new electronic media, have constantly brought changes to the society, their own transformation being due to the social environment that generated them. Nowadays, the new media – being in a rapid development unprecedented in the past – is giving new insights of communication and learning to the younger generations which, unlike those f...

  1. Physical Activity Mass Media Campaigns and Their Evaluation: A Systematic Review of the Literature 2003-2010

    Science.gov (United States)

    Leavy, Justine E.; Bull, Fiona C.; Rosenberg, Michael; Bauman, Adrian

    2011-01-01

    Internationally, mass media campaigns to promote regular moderate-intensity physical activity have increased recently. Evidence of mass media campaign effectiveness exists in other health areas, however the evidence for physical activity is limited. The purpose was to systematically review the literature on physical activity mass media campaigns,…

  2. Mass Media and Religious Culture of the Audiences; Suggesting a Useful Approach to Media Productions for Children

    Directory of Open Access Journals (Sweden)

    Nasser Bahonar

    2008-10-01

    Full Text Available The religious program of mass media exclusively produced for children have had a significant growth in recent years. The artistic expression of stories related to the life of the great prophets and to the history of Islam as well as taking advantage of theatrical literature in religious occasions can herald successes in this neglected field. But, what is questionable in national religious policies in that why who are involved in the religious education of children whether in traditional media (family, mosques, religious communities, etc or in modern media (textbooks, press, radio and television do not follow an integrated and coherent policy based on a proved theoretical view of religious communications. In fact, this question results from the same old opposition between audience-oriented and media-oriented approaches in communications as well as the opposition between cognitivism and other approaches in psychology. The findings of the field of study conducted by the author along with psychological achievements of cognitivism in human communications and cultural audience-oriented approaches, especially reception theory in mass communications can solve some existing difficulties in the formulation of religious messages. Drawing upon the above mentioned theoretical schools, this article tries to introduce a useful approach to producing religious programs for children and describes the main tasks of mass media in this field accordingly.

  3. News media coverage and initial public offerings in Germany: Explaining flotation performance

    NARCIS (Netherlands)

    Strauß, N.; van der Meer, T.G.L.A.

    2017-01-01

    Purpose The purpose of this paper is to investigate the relationships of news media coverage and the performance of initial public offerings (IPOs) in Germany. The aim is to find out how media attention, media sentiment, corporate information, and recency of news are related to the flotation

  4. Pharmacogenetics and the print media: what is the public told?

    Science.gov (United States)

    Almomani, Basima; Hawwa, Ahmed F; Goodfellow, Nicola A; Millership, Jeffrey S; McElnay, James C

    2015-05-09

    Pharmacogenetics is a rapidly growing field that aims to identify the genes that influence drug response. This science can be used as a powerful tool to tailor drug treatment to the genetic makeup of individuals. The present study explores the coverage of the topic of pharmacogenetics and its potential benefit in personalised medicine by the UK newsprint media. The LexisNexis database was used to identify and retrieve full text articles from the 10 highest circulation national daily newspapers and their Sunday equivalents in the UK. Content analysis of newspaper articles which referenced pharmacogenetic testing was carried out. A second researcher coded a random sample (21%) of newspaper articles to establish the inter-rater reliability of coding. Of the 256 articles captured by the search terms, 96 articles (with pharmacogenetics as a major component) met the study inclusion criteria. The majority of articles over-stated the benefits of pharmacogenetic testing while paying less attention to the associated risks. Overall beneficial effects were mentioned 5.3 times more frequently than risks (p pharmacogenetically based personalised medicine was discussed were cancer, cardiovascular disease and CNS diseases. Only 13% of newspaper articles that cited a specific scientific study mentioned this link in the article. There was a positive correlation between the size of the article and both the number of benefits and risks stated (P < 0.01). More comprehensive coverage of the area of personalised medicine within the print media is needed to inform public debate on the inclusion of pharmacogentic testing in routine practice.

  5. Effect of mass media and Internet on sexual behavior of undergraduates in Osogbo metropolis, Southwestern Nigeria.

    Science.gov (United States)

    Asekun-Olarinmoye, Olusesan S; Asekun-Olarinmoye, Esther O; Adebimpe, Wasiu O; Omisore, Akin G

    2014-01-01

    The influence of media portrayals of sexual attitudes and normative expectations of young people at a critical developmental stage is of public health concern. To examine the role of mass media and Internet utilization in shaping the sexual health attitudes and behaviors of young undergraduates in Osogbo metropolis, Osun State, Nigeria. In a descriptive cross-sectional study, 400 undergraduates were selected using a multistage random sampling technique. Four hundred and fifty pretested, semistructured questionnaires were distributed; of these, 400 were returned properly filled. Data were analyzed using SPSS statistical software version 16. Mean age of respondents ± standard deviation was 23.6±2.99 years. Most were aware of the various forms of mass media (>95%). Most (64.0%) respondents spent 1-5 hours watching television, daily, and most used the Internet often. About 38.3% and 24.2% of respondents used the Internet and radio/television, respectively, as sources of information on sexual issues. Most respondents used the Internet for school assignments (83.0%, n=332), electronic mail (89.0%, n=356), and for accessing sexually explicit materials (74.5%, n=298). Most of the respondents (73.5%) opined that the Internet has a bad influence on youths' sexual behavior, although accessing the Internet for sexual material or movies was acceptable to 25.3% of them. Of the 226 respondents who had ever had sex, 226 (100%), 37 (16.4%), 31 (13.7%), and 10 (4.4%) practiced coitus, oral sex, masturbation, and anal sex, respectively; 122 (54.0%) always used condoms, whereas 90 (40.0%) never used condoms during sexual activity; 33 (14.6%) had had sex with commercial sex workers. Further analysis showed that those who were yet to marry (single) were less likely to be sexually experienced than those who were married (adjusted odds ratio [AOR] =0.075, 95% confidence interval [CI] =0.008-0.679), and those who said accessing the Internet for sexual material is not acceptable to them

  6. Communication about scientific uncertainty in environmental nanoparticle research - a comparison of scientific literature and mass media

    Science.gov (United States)

    Heidmann, Ilona; Milde, Jutta

    2014-05-01

    . Scientific uncertainties, sources, and consequences have been most widely discussed in the review papers. Research papers and mass media tend to emphasize more the certainty of their scientific results or the benefits of the nanotechnology applications. Neither the broad spectrum nor any specifications of uncertainties have been communicated. This indicates that there has been no effective dialogue over scientific uncertainty with the public so far.

  7. Liquid Subjects: News Media and Public Political Pedagogy

    Science.gov (United States)

    Piotrowski, Marcelina; Ruitenberg, Claudia

    2016-01-01

    The purpose of this paper is to examine the relationship between news media and political education within consumer society. We argue that political education today needs to be understood as part of consumerism and media culture, in which individuals selectively expose themselves to and scrutinize various media representations not only of…

  8. Advertising campaigns on the necessity of nuclear energy through mass-media in Japan

    International Nuclear Information System (INIS)

    Niwano, Sadaji

    1998-01-01

    provide the public with materials and elements to think and decide with as information. In the background of those circumstances, the attitudes of PA activities toward the public-has changed recently to draw public attention to the wide range of issues from current severe energy conditions in Japan to global environmental problems connecting to the role and the position of nuclear power among overall national energy policies in Japan and let have urgent feelings among the public. Followings are the examples that we are taking up in promotion of advertising campaigns through mass media, including inter- net and other information tools. (1) To show concrete measures to be taken to meet national long- term energy supply/demand outlook for the year to 2030 that encourage energy- saving efforts, increased use of new energy sources and further development of nuclear power generation. (2) In this December, the 3rd Conference of the Parties to United Nations Framework Convention on Climate Change will be held at Kyoto, Japan. At this very moment that national attentions are increasingly concentrating toward the energy and environment issues, we will intend to hold advertising campaigns widely through mass media to heighten public awareness on the necessity of nuclear power promotion, as well as conservation and energy efficiency measures, introduction of alternative energy sources, such as solar, wind etc. in connection with the necessity of tackling the environmental problems, especially global warming phenomenon due to the greenhouse gas emissions. At this occasion, taking up some topics of specifically rapid energy demand which will obviously continue well into the next century and will very likely cause impending energy situations in Asian countries, expectations of serious environmental problems particularly in those of Asian countries, and among that appealing the role of nuclear energy as a clean energy source

  9. The Image of Public Relations in Mass Comm Texts.

    Science.gov (United States)

    Cline, Carolyn

    1982-01-01

    Compared public relations sections in 12 introductory mass communication texts and found a confusion about the relationship of advertising and public relations, a lack of historical background, and an antipublic relations stance. Journal available from Communication Research Associates, 7100 Baltimore Blvd., Suite 500, College Park, MD 20740; sc…

  10. Effectiveness of a Mass Media Campaign on Oral Carcinogens and Their Effects on the Oral Cavity

    Science.gov (United States)

    Shrestha, Ashish; Rimal, Jyotsna

    2018-03-27

    Objective: To develop a mass media campaign on oral carcinogens and their effects on the oral cavity in order to increase awareness among the general population. Methods: Documentary and public service announcements highlighting the effects of tobacco and its products were designed and developed based on principles of behavior change. A questionnaire, designed to determine the knowledge, attitude and practice of people regarding oral carcinogens, was used to conduct a baseline survey at various sites in eastern Nepal. Local television channels and radio stations broadcasted the documentary and public service announcements. An evaluation survey was then performed to assess the effectiveness of the campaign. Results: Baseline and evaluation surveys covered 1,972 and 2,140 individuals, respectively. A third of the baseline population consumed quid, 22% chewing tobacco, 16% gutka (commercial preparation of arecanut, tobacco, lime and chemicals) and 25% cigarettes. Tobacco consumption differed significantly between 3 ecologic regions with greater use in the Terai region. The knowledge prevalence regarding the oral carcinogens quid (70%), chewing tobacco (82%), gutka (58%) and cigarettes (93%) significantly increased in the evaluation population. Females were more aware about the various tobacco products and their effects on health. More people knew about the harmful effects of tobacco on their health and oral cavity, and had their mouth examined and the frequency of consumption of these products reduced significantly after the campaign. Attitudes towards production, sale and advertisements of tobacco also improved significantly. Conclusions: The mass media campaign was an effective tool for increasing awareness among the population. Creative Commons Attribution License

  11. Science Teachers' Use of Mass Media to Address Socio-Scientific and Sustainability Issues

    Science.gov (United States)

    Klosterman, Michelle L.; Sadler, Troy D.; Brown, Julie

    2012-01-01

    The currency, relevancy and changing nature of science makes it a natural topic of focus for mass media outlets. Science teachers and students can capitalize on this wealth of scientific information to explore socio-scientific and sustainability issues; however, without a lens on how those media are created and how representations of science are…

  12. The Role of the Mass Media in the Nigerian Electoral Process ...

    African Journals Online (AJOL)

    This paper focuses generally on the role of the mass media in Nigerian electoral process as it pertains to overall development of Nigeria. The background is the recognition of the central role of the media in political and social affairs as a natural outcome of its unlimited communicative strength and outreach. The statement of ...

  13. Utilising the Mass Media for the Promotion of Religious Activities in ...

    African Journals Online (AJOL)

    Utilising the Mass Media for the Promotion of Religious Activities in Nigeria. ... The media have the ability to communicate religious messages that will enable ... to promote moral attitudes in our people, which will in turn, lead to development in ...

  14. Mass Media, Interpersonal, and Social Background Influences in Two Canadian American Settings.

    Science.gov (United States)

    Payne, David E.; Caron, Andre H.

    A study investigated the effects of mass media, interpersonal communication, and sociolinguistic background on adults' political, cultural, and economic attitudes and agendas. Data for the study came from two earlier research efforts: one conducted in Minnesota, involved 414 adults who were interviewed concerning their media use, interpersonal…

  15. Educational Leadership in the Era of Mass Media: State, Consequences and Repercussions

    Science.gov (United States)

    Gavish, Tali; Oplatka, Izhar

    2012-01-01

    This article examines the consequences of the relationships between school head teachers and mass media on various aspects of their role: emotional-personal, behavioural-managerial and perception. It also examines the sociocultural experience in which these head teacher-media interactions take place, that is, the adjustment of the school system,…

  16. Increasing help-seeking and referrals for individuals at risk for suicide by decreasing stigma: the role of mass media.

    Science.gov (United States)

    Niederkrotenthaler, Thomas; Reidenberg, Daniel J; Till, Benedikt; Gould, Madelyn S

    2014-09-01

    Increasing help-seeking and referrals for at-risk individuals by decreasing stigma has been defined as Aspirational Goal 10 in the National Action Alliance for Suicide Prevention's Research Prioritization Task Force's 2014 prioritized research agenda. This article reviews the research evidence on the impact of mass media awareness campaigns on reducing stigma and increasing help-seeking. The review will focus on both beneficial and iatrogenic effects of suicide preventive interventions using media campaigns to target the broad public. A further focus is on collaboration between public health professionals and news media in order to reduce the risk of copycat behavior and enhance help-seeking behavior. Examples of multilevel approaches that include both mass media interventions and individual-level approaches to reduce stigma and increase referrals are provided as well. Multilevel suicide prevention programs that combine various approaches seem to provide the most promising results, but much more needs to be learned about the best possible composition of these programs. Major research and practice challenges include the identification of optimal ways to reach vulnerable populations who likely do not benefit from current awareness strategies. Caution is needed in all efforts that aim to reduce the stigma of suicidal ideation, mental illness, and mental health treatment in order to avoid iatrogenic effects. The article concludes with specific suggestions for research questions to help move this line of suicide research and practice forward. Copyright © 2014 American Journal of Preventive Medicine. Published by Elsevier Inc. All rights reserved.

  17. Units related to radiation exposure and radioactivity in mass media: the Fukushima case study in Europe and Russia.

    Science.gov (United States)

    Perko, T; Tomkiv, Y; Oughton, D H; Cantone, M C; Gallego, E; Prezelj, I; Byrkina, E

    2015-04-01

    Using an analysis of the way European newspapers covered the Fukushima nuclear accident, this article explores how the mass media transmit information about radiation risks from experts to the general public. The study applied a media content analysis method on a total of 1340 articles from 12 leading newspapers in 6 countries: Belgium (N = 260), Italy (N = 270), Norway (N = 133), Russia (N = 172), Slovenia (N = 190) and Spain (N = 315). All articles analysed were selected as being directly or indirectly related to the Fukushima accident by containing the word 'nuclear' and/or 'Fukushima' and were published between the 11th March and the 11th May 2011. The data presented here focus specifically on a cross-cultural comparison of the way the media use quantitative units. Results suggest that although experts are accustomed to communicating about radiological risks in technical language, often using quantitative units to describe the risks, mass media do not tend to use these units in their reporting. Although the study found a large variation in the measurement units used in different countries, it appeared that journalists in all the analysed countries preferred to describe radioactivity by comparing different radiation exposures, rather than reporting the actual measured units. The paper concludes with some practical guidelines for sound public communication about radiation risks. © The Author 2014. Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

  18. Units related to radiation exposure and radioactivity in mass media: the Fukushima case study in Europe and Russia

    International Nuclear Information System (INIS)

    Perko, T.; Tomkiv, Y.; Oughton, D.H.; Cantone, M.C.; Gallego, E.; Prezelj, I.; Byrkina, E.

    2015-01-01

    Using an analysis of the way European newspapers covered the Fukushima nuclear accident, this article explores how the mass media transmit information about radiation risks from experts to the general public. The study applied a media content analysis method on a total of 1340 articles from 12 leading newspapers in 6 countries: Belgium (N = 260), Italy (N = 270), Norway (N = 133), Russia (N = 172), Slovenia (N = 190) and Spain (N = 315). All articles analysed were selected as being directly or indirectly related to the Fukushima accident by containing the word 'nuclear' and/or 'Fukushima' and were published between the 11 March and the 11 May 2011. The data presented here focus specifically on a cross-cultural comparison of the way the media use quantitative units. Results suggest that although experts are accustomed to communicating about radiological risks in technical language, often using quantitative units to describe the risks, mass media do not tend to use these units in their reporting. Although the study found a large variation in the measurement units used in different countries, it appeared that journalists in all the analysed countries preferred to describe radioactivity by comparing different radiation exposures, rather than reporting the actual measured units. The paper concludes with some practical guidelines for sound public communication about radiation risks. (authors)

  19. IN SEARCH OF ITS OWN IDENTITY: MASS-MEDIA IN POST-COMMUNISM

    Directory of Open Access Journals (Sweden)

    Lucian CHIŞU

    2014-11-01

    Full Text Available The present research focuses on the mass-media system as it evolved in the first post-communist decade. Right after December 1989, hundreds of newspapers, magazines and other kinds of publications appeared in Romania. Likewise, the number of publishing houses grew exponentially, from a few scores to thousands of titles. During the following years, the first private radio stations started broadcasting and, shortly after them, commercial televisions surpassed the national television in terms of rating. The journalistic career was embraced by thousands of people activating in all sectors of the media, who did not always have specialist studies in the field. As a natural consequence, the first faculties of journalism appeared and grew in number around the country. During this time, the professional elites emerged, yet the criteria of selection were disarmingly diverse, mostly targeting vocation and rather than, marginally, education. Our research aims to address this paradoxical situation and, on the other hand, to offer, in a broader picture, the characteristics of the landscape, the environment and characters that occupied the foreground of the journalistic stage. Regarding the elites, the emphasis lies on the sheer struggle for primacy, alongside with stunning discrepancies between some people`s biography (educational background and their aims, which offers notable elements worth discussing. However, in view of public opinion, the journalistic elites have succeeded in raising the professional (journalistic status to a social position regarded as superior to most public occupations, thus switching the roles they used to have during the communist dictatorship. The relationship between the writer and the journalist is also substantially adjusted by favouring the latter, after decades when, during the communist period, writers seemed to be more sensitive to the contemporary problems than journalists. The research also seeks to establish the

  20. The role of mass media in disease outbreak reporting in the United ...

    African Journals Online (AJOL)

    Tanzania Journal of Health Research ... Emerging infectious diseases and the growth of information communication technology have produced ... An analysis of disease outbreak information and reporting by the Tanzanian mass media was ...

  1. The mass media and nuclear energy in the U.S

    International Nuclear Information System (INIS)

    Roche, C.

    1994-01-01

    The author discusses some problems of mass media of the United States connected with covering issues of nuclear power development, and makes some recommendations to improve the situation in this field

  2. FEFLOW finite element modeling of flow, mass and heat transport in porous and fractured media

    CERN Document Server

    Diersch, Hans-Jörg G

    2013-01-01

    Placing advanced theoretical and numerical methods in the hands of modeling practitioners and scientists, this book explores the FEFLOW system for solving flow, mass and heat transport processes in porous and fractured media. Offers applications and exercises.

  3. Russian and Brazil media systems at the modern stage of mass communication

    Directory of Open Access Journals (Sweden)

    Filippova Viktoria Alexandrovna

    2015-03-01

    Full Text Available The article describes the main characteristics of modern mass communication and media systems in Russia and Brazil. The so-called first-level media - are of elite character, aimed at the ruling classes. They are strengthening their position in the global space and almost are blurring geographical and cultural boundaries. Media audience of the second level is national, they usually focus on the middle and lower segment of the audience, if to divide it by income, education and culture. Informatization and digitalization of media lead to the formation of hybrid media systems, where there is a growing role of new media, in particular, social networks and Twitter. It is important to emphasize that the nature of the social, spiritual and cultural changes caused by informatization, depends not only on information technology, but also on the social conditions of the socioeconomic system where the implemented processes of mass communication are realized. The paper discusses the factors that determine the possibility of functioning of media systems at the present stage: the willingness of the reader to consume information and pay for it by the example of Russia and Brazil, describes the processes of globalization, information technology and digitalization of society and the media. It is presented media preferences and trust in the media in Russia and Brazil in the XXI century, as well as the main indicators of the advertising market in these countries.

  4. The Era of Global Disputes and Mass Media Distortions. Dialogue on Recognition, Justice and Democracy

    Czech Academy of Sciences Publication Activity Database

    Bittar, E.; Hrubec, Marek

    2017-01-01

    Roč. 8, č. 2 (2017), s. 146-154 ISSN 1338-130X Grant - others:AV ČR(CZ) StrategieAV21/15 Program:StrategieAV Institutional support: RVO:67985955 Keywords : global conflicts * international law * justice * mass media * recognition * democracy Subject RIV: AA - Philosophy ; Religion OBOR OECD: Political science https://www.communicationtoday.sk/era-global-disputes-mass-media-distortions-dialogue-recognition-justice-democracy-interview-marek-hrubec/

  5. Mass media as an effective tool for prevention of sociopsychological factors in the development of terrorism

    OpenAIRE

    Zinchenko, Yuri

    2009-01-01

    Recently mass media play crucial role in social counterterrorism activity. The article is devoted to analysis of possibilities of mass media in prevention of the development of terrorism. Socio-psychological factors of development of terrorism, including concept of “contributing events” as well as hypothesis “frustration-aggression” are studied. The psychological component of terrorism in three major attitudes is considered in the article: psychology of terrorism, psychology of counteraction ...

  6. Communication & Mass Media Complete. Guía básica

    OpenAIRE

    Biblioteca de la Universidad de Málaga

    2016-01-01

    Communication & Mass Media Complete (CMMC) es una de las bases de datos mas completa en lo que a ciencias sociales y humanidades se refiere, dando cobertura a más de 850 títulos, la gran mayoría a texto completo. Surge de la fusión de la base de datos CommSearch y Mass Media Articles Index.

  7. Use of mass-media and active involvement in a national dental health campaign in Scotland

    DEFF Research Database (Denmark)

    Schou, L

    1987-01-01

    This paper describes the evaluation of a Dental Health Mass-Media Campaign directed at 5-7-yr-old children and their mothers. It aimed at increasing knowledge and awareness of dental health by making use of three different components: inserts in women's magazines; television commercial; material...... that future national health education campaigns combine the mass-media approach to increase health awareness with active involvement activities to stimulate behavioural changes....

  8. The macro-environment for liquid biofuels in the US mass media, science and government

    OpenAIRE

    Wubben, E.F.M.; Talamini, E.; Dewes, H.

    2010-01-01

    The purpose of this study is to investigate under which dimensions the macro-environment for liquid biofuels has been structured during time, respectively by science, mass media, and government in Germany, and how these three social expressions related to each other. Research was carried out on German official government documents, mass media news, and scientific papers on the topic ‘liquid biofuels’. Text Mining was used to extract knowledge from their content. The results indicate that in c...

  9. The macro-environment for liquid biofuels in the German science, mass, media and government

    OpenAIRE

    Talamini, E.; Wubben, E.F.M.; Dewes, H.

    2010-01-01

    The purpose of this study is to investigate under which dimensions the macro-environment for liquid biofuels has been structured during time, respectively by science, mass media, and government in Germany, and how these three social expressions related to each other. Research was carried out on German official government documents, mass media news, and scientific papers on the topic 'liquid biofuels'. Text Mining was used to extract knowledge from their content. The results indicate that in c...

  10. Research of the way of communicating information to the mass media by comparison with the media coverage about nuclear accidents. Analysis of the three main cases of accidents and troubles

    International Nuclear Information System (INIS)

    Tsuchida, Tatsuro; Kimura, Hiroshi

    2011-01-01

    Media coverage plays an important role in delivering information to the public in a rapid and easy-to-understand manner in terms of the subjects of nuclear energy. The mass media has so far covered nuclear accidents that occurred in nuclear facilities. The media coverage usually gains the attention of the public through the news media, such as TV and newspapers. In this study, three main cases of nuclear accidents were quantitatively examined by using the database of a newspaper. In addition, various comments of journalists whom the author interviewed were added for the evaluation of the three cases. As a result, it was revealed that the amount of media reporting commonly reached a maximum just after the nuclear accidents occurred. It became also clear that the smoothness of the information flow from the nuclear industry to the mass media affected the trend of the media coverage from the viewpoints of the duration and number of news reports. Most of the journalists considered that it was significant for the nuclear industry to strengthen the initial reaction on the occasion of nuclear accidents. The nuclear industry should understand the characteristics that are typical of the media coverage on nuclear accidents in the future. (author)

  11. Perceptions on the Effectiveness of Communication between Public Institutions and Journalists through Social Media

    Directory of Open Access Journals (Sweden)

    Mihaela Păun

    2009-11-01

    Full Text Available This article presents the challenges and opportunities of social media for public institutions and argues that the designing and implementing government public relations using social media involves more than merely having another communication channel for publics. I will explain the “social media”, the differences between social media and electronic-Public Relations - E-PR, and the communication between public institutions and journalists. The interviews with journalists or with PR specialists in public institutions were focused on the use, the extent of this use, and the perceived value of various social media as sources contributing to agenda building (Cobb, Elder 1983. If journalists are regularly monitoring sites and forums for story ideas and information, it is necessary for PR professionals within each industry to carefully monitor the information placed there and perhaps engage content producers. In this paper, I conclude that social media is an alternative instrument to encourage a two-way communication channel between government and publics. In public relations, the emergence of social media challenges the traditional instruments of government public relations. Responding to the development of information and communication technology (ICT, social media is considered as an alternative communication channel of government public relations efforts.

  12. Social Media Management Strategies for Organizational Impression Management and their Effect on Public Perception

    DEFF Research Database (Denmark)

    Benthaus, Janek; Risius, Marten; Beck, Roman

    2016-01-01

    strategy, help companies to positively influence the public perception among social media users. A mixed methods approach is applied, where we quantitatively analyze 15 million user-generated Twitter messages containing information about 45 large global companies highly active on Twitter, as well as almost......With the growing importance of social media, companies increasingly rely on social media management tools to analyze social media activities and to professionalize their social media engagement. In this study, we evaluate how social media management tools, as part of an overarching social media...... 160 thousand corresponding messages sent from these companies via their corporate Twitter accounts. Additionally, we conducted interviews with six social media experts to gain complementary insights. By these means, we are able to identify significant differences between different social media...

  13. Constructing Public Space: Global Perspectives on Social Media and Popular Contestation

    NARCIS (Netherlands)

    Poell, T.; van Dijck, J.

    2016-01-01

    This introduction to the special section on the construction of public space in social media activism discusses (1) the types of social media practices involved in the construction of publicness during contemporary episodes of popular contention, (2) the particular political institutional contexts

  14. How Social Media Users Negotiate Self-Censorship in the Online Public Sphere

    OpenAIRE

    Scott, Jes

    2015-01-01

    Research about the public sphere and social media often focus on what is being posted, rather than examining what is being omitted or why. The aim of this research is to explore this gap by providing ethnographic, qualitative research on how social media users negotiate self-censorship while engaging in the online public sphere.

  15. The Highway Safety Mass Media Youth Project: A Media Campaign Aimed at Drunk Driving and Seat Belt Use.

    Science.gov (United States)

    Blosser, Betsy J.; And Others

    To address the issues of drunk driving and failure to use car restraints among teens and young adults, a 21-month-long media campaign has been developed especially for the 15- to 24-year-old audience to compare the effectiveness of paid advertisements and public service announcements. A formative research approach to message design will be used to…

  16. Just telling and selling: current limitations in the use of digital media in public health: a scoping review.

    Science.gov (United States)

    Clar, C; Dyakova, M; Curtis, K; Dawson, C; Donnelly, P; Knifton, L; Clarke, A

    2014-12-01

    To undertake a scoping review and to map research in the area of digital media use in public health. Scoping review. PubMed, PsycINFO, Google and major textbooks of public health communication and health psychology were searched for primary studies or systematic reviews examining the use of digital media in a health context. Searches focussed on studies published between the start of 2000 and the end of June 2013. Abstracts of reviews of public health interventions were examined with respect to target groups, health topic, intervention characteristics, media used, study design, issues of quality and ethics, and outcomes. To map this area of work fully, this information was supplemented by adding information from primary studies. Areas were identified where systematic review evidence was scarce or non-existent by comparing the final map with information from the reviews analysed. 221 systematic reviews related to digital media use in a public health context were included. Most reviews included studies with an experimental design and general 'at risk' target populations. Specific settings were not specified in the majority of reviews. A large variety of health topics were covered. About a quarter of reviews did not specify a health topic but were concerned with broader issues of health promotion, disease prevention, or health education. Over half of the reviews focussed on eHealth and telemedicine, and another third were concerned with mass media - social marketing. Reviews most frequently reported behaviour-related outcomes or conducted some form of content analysis or analysis of the use of particular media. Research gaps were identified relating to community-based research, participation and empowerment, active media use (especially with respect to visual media und use of specific visual methodologies), and the use of salutogenic or assets-based approaches. The available research relating to digital media use in public health is dominated by studies relating to e

  17. Effect of mass media and Internet on sexual behavior of undergraduates in Osogbo metropolis, Southwestern Nigeria

    Directory of Open Access Journals (Sweden)

    Asekun-Olarinmoye OS

    2014-01-01

    Full Text Available Olusesan S Asekun-Olarinmoye,1 Esther O Asekun-Olarinmoye,2 Wasiu O Adebimpe,2 Akin G Omisore21Department of Mass Communication, Babcock Business School, Babcock University, Ilisan-Remo, Ogun State, Nigeria; 2Department of Community Medicine, Faculty of Clinical Sciences, College of Health Sciences, Osun State University, Osogbo, Osun State, NigeriaIntroduction: The influence of media portrayals of sexual attitudes and normative expectations of young people at a critical developmental stage is of public health concern.Objectives: To examine the role of mass media and Internet utilization in shaping the sexual health attitudes and behaviors of young undergraduates in Osogbo metropolis, Osun State, Nigeria.Materials and methods: In a descriptive cross-sectional study, 400 undergraduates were selected using a multistage random sampling technique. Four hundred and fifty pretested, semistructured questionnaires were distributed; of these, 400 were returned properly filled. Data were analyzed using SPSS statistical software version 16.Results: Mean age of respondents ± standard deviation was 23.6±2.99 years. Most were aware of the various forms of mass media (>95%. Most (64.0% respondents spent 1–5 hours watching television, daily, and most used the Internet often. About 38.3% and 24.2% of respondents used the Internet and radio/television, respectively, as sources of information on sexual issues. Most respondents used the Internet for school assignments (83.0%, n=332, electronic mail (89.0%, n=356, and for accessing sexually explicit materials (74.5%, n=298. Most of the respondents (73.5% opined that the Internet has a bad influence on youths' sexual behavior, although accessing the Internet for sexual material or movies was acceptable to 25.3% of them. Of the 226 respondents who had ever had sex, 226 (100%, 37 (16.4%, 31 (13.7%, and 10 (4.4% practiced coitus, oral sex, masturbation, and anal sex, respectively; 122 (54.0% always used condoms

  18. The Role of the Media in the Construction of Public Belief and Social Change

    Directory of Open Access Journals (Sweden)

    Catherine Happer

    2013-12-01

    Full Text Available The media play a central role in informing the public about what happens in the world, particularly in those areas in which audiences do not possess direct knowledge or experience. This article examines the impact the media has in the construction of public belief and attitudes and its relationship to social change. Drawing on findings from a range of empirical studies, we look at the impact of media coverage in areas such as disability, climate change and economic development. Findings across these areas show the way in which the media shape public debate in terms of setting agendas and focusing public interest on particular subjects. For example, in our work on disability we showed the relationship between negative media coverage of people on disability benefit and a hardening of attitudes towards them. Further, we found that the media also severely limit the information with which audiences understand these issues and that alternative solutions to political problems are effectively removed from public debate. We found other evidence of the way in which media coverage can operate to limit understanding of possibilities of social change. In our study of news reporting of climate change, we traced the way that the media have constructed uncertainty around the issue and how this has led to disengagement in relation to possible changes in personal behaviours. Finally, we discuss the implications for communications and policy and how both the traditional and new media might help in the development of better informed public debate.

  19. Perception of the role of mass media in environmental conservation ...

    African Journals Online (AJOL)

    It is recommended that media houses should improve upon their information unit to complement their role. Government should implement policies on environmental conservation and offenders must be punished. NGO's should be more involved and encouraged to assist in environmental. [JEXT Vol.2(1) 2001: 95-101] ...

  20. INTRODUCTION: Theoretical Models as Mass Media Practice: Perspectives from the West

    DEFF Research Database (Denmark)

    Thomsen, Line

    2007-01-01

    What is journalism? How does it exist and why? How does journalism define itself and in what ways can we make use of looking theoretically at the practice of it? These were the central themes of our workshop; Theoretical Models as Mass Media Practice held at the ‘Minding the Gap’ conference...... an exceptional framework for understanding the workings of mass media while helping the press reflect over these workings too. In a time of change for the journalistic profession, when media convergence is growing; the media is marked by deregulation and fewer journalists are being asked to do more...... at Reuters Institute in May 2007, from which this collection of papers has been selected. As with the other workshops during the conference, the majority of our panellists were themselves once media practitioners. It is my opinion that this background and inside knowledge of the field in itself can provide...

  1. Facebook and Edublogs and Twitter, Oh My! Using Social Media to Connect Scientists to the Public

    Science.gov (United States)

    Cobabe-Ammann, E.; Stockman, S. A.; Wood, E. L.

    2008-12-01

    Social media is changing the way that the public receives and responds to news and information. By integrating technology, social interaction and the construction of words and pictures, social media creates multidirectional communication pathways that allow people to directly interact with the purveyors of information. Social media forums (e.g., Edublogs, Facebook, Second Life, and Twitter) are increasingly used by scientists and science programs to directly connect with the public, eliminating the "filter" of the news media. This creates both opportunities and challenges for scientists wanting to make sure that accurate information is reaching their audience. Here we talk about how NASA missions and programs have been using social media as an outreach tool and how social media can be used to bring authentic science to the public.

  2. Mass Media vs. Interpersonal Channels: The Synthetic Competition.

    Science.gov (United States)

    Chaffee, Steven H.

    Some of the major assumptions, empirical inferences, and theoretical linkages that underlie the generalization that interpersonal influence is more efficacious than mass communication in bringing about social change are examined in this paper. The central premise of the paper is that the presumed competition between mass and interpersonal channels…

  3. The Performativity of “Media Logic” in the Mass Mediation of Science

    DEFF Research Database (Denmark)

    Plesner, Ursula

    2012-01-01

    Studies of the use of research-based expertise in the mass media often demonstrate how experts are used to confirm journalists’ angles on particular stories or how research-based knowledge claims are twisted. Both among practitioners and science communication scholars, such practices are often...... explained with reference to a pervasive “media logic.” “Media logic” is constructed as governing choices and interactions of researchers and journalists. This article critically examines the extensive use of the term “media logic” to explain choices, changes or content in media production, and presents...... Actor-Network-Theory as an approach that invites us to ask what takes place in practice without resorting to such generalizing explanatory devices. The article argues that a quick jump to “media logic” as an explanation may imply that we forget its contingency and ignore what actually takes place...

  4. Stochastic modeling of mass transport in porous media

    International Nuclear Information System (INIS)

    Lim, Seung Cheol; Lee, Kun Jai

    1990-01-01

    The stochastic moments analysis technique is developed to investigate radionuclide migration in geologic porous media. The mechanisms for radionuclide transport are assumed to be advection in the micropore, radioactive decay of the species, and sorption on the pore wall. Two covariance functions of groundwater velocity, retardation factor, and concentration are derived to incorporate the geologic parameter uncertainty in porous media of small medium dispersivity. The parametric studies show that the correlation length of groundwater velocity has significant influence on the migration behavior of radionuclide. Macro dispersivity is dominantly affected by the fluctuation of groundwater velocity, while the fluctuation of retardation factor has a considerable effect on the retarded stochastic velocity. The upper estimated concentration evaluated from this stochastic moments analysis can be used as a practical conservative value for the performance assessment of nuclear waste repository

  5. The paradox of the modern mass media: probably the major source of social cohesion in liberal democracies, even though its content is often socially divisive.

    Science.gov (United States)

    Charlton, Bruce G

    2006-01-01

    The modern mass media (MM) is often regarded a mixture between a trivial waste of time and resources, and a dangerously subversive system tending to promote social division and community breakdown. But these negative evaluations are difficult to square with the fact that those countries with the largest mass media include the most modernized and powerful nations. It seems more plausible that the MM is serving some useful - perhaps vital - function. I suggest that modern mass media function as the main source of social cohesion in liberal democracies. The paradox is that this cohesive function is sustained in a context of frequently divisive media content. This media function evolved because modern MM produce an excess of media communications in a context of consumer choice which generates competition for public attention both within- and between-media. Competition has led the media to become increasingly specialized at gaining and retaining public attention. Social cohesion is the consequence of the mass media continually drawing public attention to itself, and to the extremely large, internally complex and interconnected nature of the MM system. The means by which attention is attracted are almost arbitrary, encompassing both novelty and familiarity and evoking a wide range of emotions both positive and negative. Driven to seek competitive advantage, modern mass media produce a wide range of material to cater to a vast range of interests; thereby engaging a great variety of individuals and social groupings. The consequence is that media content is typically self-contradictory and includes content which is offensive and potentially divisive; since what grabs the interest of some may offend or repel others. For instance, young men must be socially engaged, since they are potentially the most violent social group, yet the interests of young men include material that the majority of the population would find excessively aggressive, disrespectful, subversive or sexual

  6. Women and mass media: a critical and analytical study of the portrayal of Sudanese women in printed media.

    Science.gov (United States)

    Badri, A E; Osama, S

    1995-06-01

    This study examines how Sudanese women are portrayed in the mass media. Data are obtained from a content analysis of historical records of Sudanese daily newspapers and women's magazines and from surveys among female editors in print media. The following types of newspapers are reviewed: independent newspapers; papers for the Al-Umma Party, a communist party, a Bathist party, a Muslim Nationalist Islamic Front Party, and a National Union Democratic Party; and a current military government paper. Women's magazines are published by women. Articles focus on women as the main newsmakers, women's life issues, female authors, a female focus but a male author, and famous Sudanese women. 16 content themes are identified. Women were not extensively featured or photographed in either newspapers or magazines. The Al-Umma Party paper and Al-Sudan Al-Hadith paper (an independent paper) were the only two newspapers with at least 10 photos of women. Women were pictured as professionals, educated persons, and leaders. There were 17 female editors. These editors preferred an image of women as leaders, followed by productive workers. Only 11.76% believed that women's dual roles as producers and reproducers should be portrayed. Female editors did not want a special women's page. 52.94% (the largest percentage) preferred targeting women with substantial leadership abilities. 17.65% desired the portrayal of women as workers and housewives. 58.82% did not think that the mass media image changed behavior or attitudes, because most Sudanese women are illiterate. Women's issues in both newspapers and women's magazines were devoted to women's work, achievements, and needs. The authors recommend removal of obstacles to women's equal participation in the mass media and press and research on the effect of media images on women's self-perception and behavior.

  7. Mass media constructions of 'socio-psychological epidemics' in sub-Saharan Africa: The case of genital shrinking in 11 countries.

    Science.gov (United States)

    de-Graft Aikins, Ama; Dzokoto, Vivian A; Yevak, Earl

    2015-11-01

    Genital shrinking is a recurring phenomenon with about 180 reported cases in sub-Saharan Africa over the last two decades. Transcending national boundaries, it results in distress for victims, mob violence against accused perpetrators and mass panic which law enforcement agencies struggle to contain. This article examines mass media construction and framing of genital shrinking within a social representations theory framework. Our analysis suggests the following: (1) mass media reports are informed by lay and expert perspectives; (2) three stocks of knowledge are drawn on interchangeably, with culture constituting a core representation; (3) lay and expert perspectives overlap on cultural and common-sense explanations of genital shrinking; and (4) scientific explanations are limited to individual pathophysiology and psychopathology and do not inform public opinion. We consider the implications of understanding genital shrinking for improving mass media constructions and dissemination of information on 'socio-psychological epidemics' that may have scientific explanations. © The Author(s) 2015.

  8. Leveraging New and Social Media to Educate the Masses

    Science.gov (United States)

    Gay, Pamela; CosmoQuest Team

    2018-01-01

    In today's connected world, scientists as individuals and as projects and institutions are turning to blogs, videos, and social media outlets like Twitter to share achievements, request aid, and discuss the issues of our science. Beyond sharing the thing-of-the-moment, these platforms also provide an environment where education is possible, and where creativity allows educators to engage broad audiences in active learning. In this presentation, we discuss how polling, ask-me-anything sessions, emoji, and animated gifs can be leveraged to test knowledge and facilitate engagement.Beyond looking at these techniques, we also examine audience engagement. Previously, it has been unclear if our day-to-day social media efforts have been merely preaching to one homogeneous choir from which we have all drawn our audiences, or if our individual efforts have been able to reach into different communities to multiply our impact. In this preliminary study, we examine the social media audiences of several space science Twitter feeds that relate to: podcasting; professional societies; individual programs; and individuals. This study directly measures the overlap in audiences and the diversity of interests held by these audiences. Through statistical analysis, we can discern if these audiences are all drawn from one single population, or if we are sampling different base populations with different feeds. The data generated in this project allow us to look beyond how our audiences interact with space science, with the added benefit of revealing their other interests. These interests are reflected by the non-space science accounts they follow on Twitter. This information will allow us to effectively recruit new people from space science adjacent interests.

  9. Use of Social Media During Public Emergencies by People with Disabilities

    Directory of Open Access Journals (Sweden)

    John T. Morris

    2014-08-01

    Full Text Available Introduction: People with disabilities are generally more vulnerable during disasters and public emergencies than the general population. Physical, sensory and cognitive impairments may result in greater difficulty in receiving and understanding emergency alert information, and greater difficulty in taking appropriate action. The use of social media in the United States has grown considerably in recent years. This has generated increasing interest on the part of national, state and local jurisdictions in leveraging these channels to communicate public health and safety information. How and to what extent people with disabilities use social and other communications media during public emergencies can help public safety organizations understand the communication needs of the citizens in their jurisdictions, and plan their social media and other communications strategies accordingly. Methods: This article presents data from a survey on the use of social media and other communications media during public emergencies by people with disabilities conducted from November 1, 2012 through March 30, 2013. Results: The data presented here show four key results. First, levels of use of social media in general are high for people with disabilities, as well as for the general population. Second, use of social media during emergencies is still low for both groups. Third, levels of use of social media are not associated with income levels, but are significantly and strongly associated with age: younger people use social media at higher rates than older people in both groups (p,0.001. Fourth, differences in the use of social media during emergencies across disability types are slight, with the exception of deaf and hard-of-hearing respondents, the former more likely to have used social media to receive (p¼0.002, verify (p¼0.092 and share (p¼0.007 emergency information . Conclusion: These last two results suggest that effective emergency communications

  10. Mass Shootings: The Role of the Media in Promoting Generalized Imitation.

    Science.gov (United States)

    Meindl, James N; Ivy, Jonathan W

    2017-03-01

    Mass shootings are a particular problem in the United States, with one mass shooting occurring approximately every 12.5 days. Recently a "contagion" effect has been suggested wherein the occurrence of one mass shooting increases the likelihood of another mass shooting occurring in the near future. Although contagion is a convenient metaphor used to describe the temporal spread of a behavior, it does not explain how the behavior spreads. Generalized imitation is proposed as a better model to explain how one person's behavior can influence another person to engage in similar behavior. Here we provide an overview of generalized imitation and discuss how the way in which the media report a mass shooting can increase the likelihood of another shooting event. Also, we propose media reporting guidelines to minimize imitation and further decrease the likelihood of a mass shooting.

  11. Mass Media, Alcohol and Drugs: A New Trend.

    Science.gov (United States)

    Breed, Warren; De Foe, James R.

    1980-01-01

    Several television situational comedies are reviewed which presented marihuana use in a humorous and harmless way. Speculation is that continuation of this trend would have an impact on public attitudes toward drug use. (Author)

  12. A comparative content analysis of media reporting of sports betting in Australia: lessons for public health media advocacy approaches.

    Science.gov (United States)

    David, Jennifer L; Thomas, Samantha L; Randle, Melanie; Bowe, Steven J; Daube, Mike

    2017-11-14

    Harmful gambling is a significant public health issue. There has been widespread discussion in the Australian media about the extent and impact of sports betting on the Australian community, particularly relating to young men and children. Given the role that the media plays in influencing policy change and political agendas, and the acknowledgement that media based advocacy is a fundamental component of successful advocacy campaigns, this research aimed to investigate how different stakeholder groups discuss sports betting within the Australian print media. The study uses this information to provide recommendations to guide public health media advocacy approaches. A quantitative content analysis of print media articles was conducted during two significant Parliamentary Inquiries about sports betting - (1) The Joint Select Committee Inquiry into the Advertising and Promotion of Gambling Services in Sport (2012/2013), and (2) 'The Review of Illegal Offshore Wagering (2015/2016). A total of 241 articles from 12 daily Australian newspapers were analysed. Statistical analysis was used to compare frequency of, and changes in, themes, voices and perspectives over time. Discussions about the marketing and communication of sports betting was a main theme in media reporting (n = 165, 68.5%), while discussions about gambling reform decreased significantly across the two time periods (p sports betting industry (p sporting code (p sports betting is important in developing effective public health advocacy approaches. This study indicates that discussions about the marketing strategies utilised by the sports betting industry was still a main theme in media articles. However, discussions relating to sports betting reforms, in particular to protect individuals who may be vulnerable to the harm associated with these products and their promotional strategies (for example children and young men) decreased during the time periods. Public health advocates may seek to address the

  13. Innovative uses of electronic health records and social media for public health surveillance.

    Science.gov (United States)

    Eggleston, Emma M; Weitzman, Elissa R

    2014-03-01

    Electronic health records (EHRs) and social media have the potential to enrich public health surveillance of diabetes. Clinical and patient-facing data sources for diabetes surveillance are needed given its profound public health impact, opportunity for primary and secondary prevention, persistent disparities, and requirement for self-management. Initiatives to employ data from EHRs and social media for diabetes surveillance are in their infancy. With their transformative potential come practical limitations and ethical considerations. We explore applications of EHR and social media for diabetes surveillance, limitations to approaches, and steps for moving forward in this partnership between patients, health systems, and public health.

  14. Social Media to Facilitate Public Participation in IA

    NARCIS (Netherlands)

    Naber, A.C.; Enserink, B.

    2012-01-01

    Social media are web-based and mobile technologies that facilitate interaction between organizations, communities and individuals. Important characteristics are that the technologies are ubiquitous, communication instantaneous and that they enable the creation and exchange of user-generated content.

  15. Computers, Mass Media, and Schooling: Functional Equivalence in Uses of New Media.

    Science.gov (United States)

    Lieberman, Debra A.; And Others

    1988-01-01

    Presents a study of 156 California eighth grade students which contrasted their recreational and intellectual computer use in terms of academic performance and use of other media. Among the conclusions were that recreational users watched television heavily and performed poorly in school, whereas intellectual users watched less television,…

  16. The role of digital and social media within mass media anti-smoking campaigns

    Directory of Open Access Journals (Sweden)

    Andy Lloyd

    2018-03-01

    Digital media plays an important role in driving direct responses to campaign websites that offer support, and in generating discussion. However, it is still TV that drives the conversation and response rates online; digital display performs best if it features campaign visuals, while TV advertising is often discussed in Facebook responses. We continue to make the case to fund TV advertising.

  17. Associations between Chinese/Asian versus Western mass media influences and body image disturbances of young Chinese women.

    Science.gov (United States)

    Jackson, Todd; Jiang, Chengcheng; Chen, Hong

    2016-06-01

    In this study, we evaluated associations of experiences with mass media imported from Western nations such as the United States versus mass media from China and other Asian countries with eating and body image disturbances of young Chinese women. Participating women (N=456) completed self-report measures of disordered eating, specific sources of appearance dissatisfaction (fatness, facial features, stature), and Western versus Chinese/Asian mass media influences. The sample was significantly more likely to report perceived pressure from, comparisons with, and preferences for physical appearance depictions in Chinese/Asian mass media than Western media. Chinese/Asian media influences also combined for more unique variance in prediction models for all disturbances except stature concerns. While experiences with Western media were related to disturbances as well, the overall impact of Chinese/Asian media influences was more prominent. Copyright © 2016 Elsevier Ltd. All rights reserved.

  18. Characterization of individual particles in gaseous media by mass spectrometry

    Science.gov (United States)

    Sinha, M. P.

    1990-01-01

    An introduction is given to a system for particle analysis by mass spectrometry (PAMS) which employs particle-beam techniques to measure mass spectra on a continuous real-time basis. The system is applied to particles of both organic and inorganic compounds, and the measurements give the chemical characteristics of particles in mixtures and indicate source apportionment. The PAMS system can be used for process control and studying heterogeneous/catalytic reactions in particles, and can be fitted to study the real-time attributes of PAMS.

  19. Scandinavian Mass Communication Research: Publications in English, French and German.

    Science.gov (United States)

    Nordic Documentation Center for Mass Communication Research, Aarhus (Denmark).

    This update to the bibliographies from Nordicom edited in 1975 and 1976 lists publications on mass communications research from Denmark, Finland, and Norway, that have appeared in one or more of the three languages--English, French, or German. Materials are listed for each country separately, arranged by author (or title if there is no author),…

  20. Mass media and risk factors for cancer: the under-representation of age.

    Science.gov (United States)

    Macdonald, Sara; Cunningham, Yvonne; Patterson, Chris; Robb, Katie; Macleod, Una; Anker, Thomas; Hilton, Shona

    2018-04-26

    Increasing age is a risk factor for developing cancer. Yet, older people commonly underestimate this risk, are less likely to be aware of the early symptoms, and are more likely to be diagnosed with advanced stage cancer. Mass media are a key influence on the public's understanding health issues, including cancer risk. This study investigates how news media have represented age and other risk factors in the most common cancers over time. Eight hundred articles about the four most common cancers (breast, prostate, lung and colorectal) published within eight UK national newspapers in 2003, 2004, 2013 and 2014 were identified using the Nexis database. Relevant manifest content of articles was coded quantitatively and subjected to descriptive statistical analysis in SPSS to identify patterns across the data. Risk was presented in half of the articles but this was rarely discussed in any depth and around a quarter of all articles introduced more than one risk factor, irrespective of cancer site. Age was mentioned as a risk factor in approximately 12% of all articles and this varied by cancer site. Age was most frequently reported in relation to prostate cancer and least often in articles about lung cancer. Articles featuring personal narratives more frequently focused on younger people and this was more pronounced in non-celebrity stories; only 15% of non-celebrity narratives were about people over 60. Other common risks discussed were family history and genetics, smoking, diet, alcohol, and environmental factors. Family history and genetics together featured as the most common risk factors. Risk factor reporting varied by site and family history was most commonly associated with breast cancer, diet with bowel cancer and smoking with lung cancer. Age and older adults were largely obscured in media representation of cancer and cancer experience. Indeed common risk factors in general were rarely discussed in any depth. Our findings will usefully inform the development of

  1. Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (75th, Montreal, Quebec, Canada, August 5-8, 1992). Part VIII: Mass Media Effects.

    Science.gov (United States)

    Association for Education in Journalism and Mass Communication.

    The Mass Media Effects section of the proceedings contains the following eight papers: "The Spiral of Static: A Multivariate Analysis of a Public Opinion Theory Applied to Perception of Radio Station Popularity" (Terry Wedel and Tony Rimmer); "More Than Just Talk: Uses, Gratifications and the Telephone" (Garrett J. O'Keefe and…

  2. The Parameters of Attraction to Mass Media Figures

    Science.gov (United States)

    Howitt, Dennis; Cumberbatch, Guy

    1973-01-01

    Article explores the idea that exposure to fictional characters on the motion picture screen or on television causes the viewer, expecially young people, to identify with one or more of the characters involved. Suggestions for improvements in research into mass communications are offered. (Author/RK)

  3. [Dehiberations over the semantics of mass communication media].

    Science.gov (United States)

    Martines, R

    1975-09-12

    The radio, cinema and T.V. have developed their own idiolects and aesthetic standards. These in turn have influenced social relationships and education. Their effect is the reduction of society to a common mass, in which no attentuon is paid to individual motive forces.

  4. Ethics and the Press: Readings in Mass Media Morality.

    Science.gov (United States)

    Merrill, John C., Ed.; Barney, Ralph D., Ed.

    This collection of 35 articles addresses the topic of the ethical considerations and implications involved in reporting the news. Included in this book are such articles as: "Ethics and Journalism" by John Merrill, "Quality in Mass Communications" by Wilbur Schramm, "The American Press: Some Truths About Truths" by…

  5. Boundary Layer Flows in Porous Media with Lateral Mass Flux

    DEFF Research Database (Denmark)

    Nemati, H; H, Bararnia; Noori, F

    2015-01-01

    Solutions for free convection boundary layers on a heated vertical plate with lateral mass flux embedded in a saturated porous medium are presented using the Homotopy Analysis Method and Shooting Numerical Method. Homotopy Analysis Method yields an analytic solution in the form of a rapidly...

  6. Fukushima effects in Germany? Changes in media coverage and public opinion on nuclear power.

    Science.gov (United States)

    Arlt, Dorothee; Wolling, Jens

    2016-10-01

    Based on a literature review on factors that explain media effects and previous findings on media coverage and public opinion on nuclear power, this article examines the effects of Fukushima on media coverage and public opinion in Germany in two studies. The first study uses content analysis data to analyse changes in media coverage, and the second one is based on panel survey data to examine attitude changes on an individual level. The results of both studies show changes in media coverage and public opinion on nuclear power. Furthermore, the second study reveals that individual attitude changes cannot necessarily be explained by the same factors as the distribution of attitudes. © The Author(s) 2015.

  7. An evaluation of a mass media campaign to encourage parents of adolescents to talk to their children about sex.

    Science.gov (United States)

    DuRant, Robert H; Wolfson, Mark; LaFrance, Betty; Balkrishnan, Rajesh; Altman, David

    2006-03-01

    We evaluated a mass media campaign in North Carolina that used television (TV) public service announcements (PSAs), radio PSAs, and billboards to encourage parents of adolescents to talk to their children about sex. The primary message of the campaign was "Talk to your kids about sex. Everyone else is." Thirty-two of the 100 counties in North Carolina were chosen to evaluate the mass media campaign. Paid TV PSAs were aired in 22 of these counties, radio PSAs were aired in 21 counties, and billboards were displayed in 6 counties over a period of 9 months. The counties in our sample varied from no exposure to exposure to all 3 types of media. To assess the impact of the campaign, a sample of 1,132 parents of adolescents living in the 32 counties was administered a postexposure survey via a telephone interview. Questions about exposure to the media campaign were embedded among questions concerning media exposure to other health-related messages. The parent survey assessed the frequency the parents reported exposure to each type of media message, correct knowledge of the message, and multiple item scales that assessed how often they had talked to their child about various issues related to sex during the previous 6 months, intentions to talk to their child about these issues during the next month, and attitudes about discussing sexual issues with their child. In bivariate analyses the levels of parental exposure to the 3 types of media messages were associated with both having talked to their children and intentions to talk to their children about sex (p TV PSA about sex, and frequency of hearing a radio PSA about sex and teenage pregnancy accounted for 12.8% (p TV PSA about sex, and frequency of hearing radio PSAs about sex accounted for 12.3% of the variation in parental intentions to talk to their child about sex during the next month. Exposure to each component of this mass media campaign was associated with parents recently having talked to their adolescent

  8. Trends in mass media exposure upon women: A review of Bangladesh Demographic and Health Survey

    Directory of Open Access Journals (Sweden)

    Yasmin Jahan

    2017-01-01

    Full Text Available Background With the rapid advancement of technology, mass media acquired widespread exposure upon major portion of the world population. The overall media platform has smooth access into peoples’ everyday lifestyle through routine tele transmission of all the existing media (such as broadcast, print, digital, outdoor media etc.. Mass media platform is one of the few most powerful influential factors causing dynamic behavioral changes. Objective To assess mass media exposure and it’s changing trends in Bangladesh using data from the Bangladesh Demographic and Health Survey (BDHS from 1993- 94 to 2014. Methods The study used data from the published reports of Bangladesh Demographic and Health Surveys (BDHS 1993-1994 to BDHS 2014. Results In the years of 1999-2000, 2004, 2007, 2014 women aged 20-24 years (41%, 54%, 56%, 57% respectively have passed more time watching television in weekly basis than the other age groups. Higher percentage was observed among the educated women than uneducated from 1999-2000 to 2014 who has made access to all three media (television, radio and newspaper at least once a week. Proportion of women who had accessed all three media at least once a week was much higher in the highest quintile families than the lowest quintile families and more exposure in urban women than the rural women. The region-wise coverage was higher in 1999-2000 in case of Chittagong (5.2%, Dhaka (4.7%, Khulna (5.1%, Rajshahi (3.1%, and Sylhet (3.9% division with access to all three media at least once a week except Barisal division. Conclusion Findings show higher percentage of television watching tendency among comparatively more educated and economically flourished urban women. Therefore, the major policy challenge addressees the need for designing of communications strategies targeting the less privileged, rural and illiterate people who constitute the majority of population in Bangladesh.

  9. Litigation, Mass Media, and the Campaign to Criminalize the Firearms Industry

    Directory of Open Access Journals (Sweden)

    William T. Haltom

    2014-10-01

    Full Text Available This article extends the co-authors’ researches on mass media coverage of crusades against manufacturers and marketers of tobacco products in the United States to media coverage of similar crusades against manufacturers and marketers of firearms in the United States. The major contention of the article is that firearms-reformers have used civil suits and allied publicity outside courts to depict firearms producers and retailers as criminals. A major tactic that has unified reformers’ efforts inside and outside courts is deployment of crimtorts, civil litigation for torts that includes elements of criminal prosecution. Crimtorts and publicity through entertainment media enabled opponents of firearms companies to lose case after case yet to damage the reputations or brands of firearms makers and marketers. The firearms interests fended off crusaders in civil action after civil action yet became portrayed as outright criminals owing mostly to crimtorts. Este artículo amplia las investigaciones de los autores sobre la cobertura mediática de las cruzadas contra productores y vendedores de tabaco en los Estados Unidos hacia la cobertura mediática de cruzadas similares contra productores y vendedores de armas de fuego en Estados Unidos. El argumento principal del artículo sostiene que los que buscan la reforma de la legislación sobre armas de fuego han utilizado las demandas civiles y la publicidad externa a los tribunales para representar a los productores y vendedores de armas de fuego como criminales. Una táctica principal que ha unido los esfuerzos de los reformistas dentro y fuera de los tribunales es el uso de crimtorts, juicios civiles para acciones por responsabilidad civil extracontractual que incluyen elementos de procesos criminales. A pesar de perder caso tras caso, los crimtorts y la publicidad en los medios de entretenimiento permitió a los oponentes a las compañías armamentísticas perjudicar la reputación o las marcas de

  10. Usefulness of enteral contrast media in MR evaluation of pelvic mass

    International Nuclear Information System (INIS)

    Kim, Hun; Kim, Jung Sik; Kim, Hong; Shon, Chul Ho; Lee, Hee Jung; Lee, Sung Moon; Woo, Sung Ku; Suh, Soo Jhi

    1999-01-01

    To assess the value of enteral contrast media for the evaluation of pelvic masses by MR imaging. Between April and July 1998, 16 women with pelvic masses were examined by MRI. The origin of the lesion was the ovary in twelve cases, the uterus in three, and the sigmoid in one. Using a 1.5T scanner(Magnetom Vision, Siemens), T1-weighted axial spin echo(SE), T2-weighted turbo spin echo(TSE), two dimensional fast low-angle shot(FLASH 2D), and half-Fourier TSE(HASTE) images were obtained in all patients after the administration of Magnevist Enteral (Shering, Berlin, Germany). In each MR imagine sequence, distinction between the lesion and adjacent bowel (1, not distinguished; 2, partly distinguished; 3, clearly distinguished), artifact (0, absent; 1, mild; 2, severe), image quality (1, poor; 2, fair; 3, good), were compared before and after the use of enteral contrast media. Changes in MRI impression after the use of enteral contrast media were also evaluated. Two radiologists reached a consensus after reviewing the images. Statistical significance was determined by Wilcoxon's signed ranked test. For distinguishing lesions, SE T1WI and FLASH 2D with enteral contrast media were significantly superior to SE T1WI without enteral contrast media (p < 0.05). With regard to image quality, FLASH 2D and HASTE, both with enteral contrast media, were significantly superior to SE T1WI and TSE T2WI, respectively, both without enteral contrast media (p < 0.05). Artefacts were more frequently found after the application of enteral contrast media in conventional sequences but were not present in breathhold sequences. In two patients, MRI impression changed after the application of enteral contrast media. In a limited number of cases, enteral contrast media improved lesion detection, image quality and diagnostic accuracy when breathhold fast MR imaging was applied

  11. Screen Savers. Case Histories of Social Reaction to Mass Media, Children and Violence

    OpenAIRE

    Critcher, Chas

    2013-01-01

    Historically the mass media have often been blamed for causing violent behaviour by children and young people. Two case studies of new media, film and video games, are compared in terms of their emergence, reactions to them and outcomes of the debate, mainly in the USA and Britain. Both cases are used to test the sociological model of moral panic which is found to be of limited appli­cation. It needs to be supplemented by two other concepts, those of media panic and moral regulation. Only the...

  12. Development of a smoking prevention mass media program using diagnostic and formative research.

    Science.gov (United States)

    Worden, J K; Flynn, B S; Geller, B M; Chen, M; Shelton, L G; Secker-Walker, R H; Solomon, D S; Solomon, L J; Couchey, S; Costanza, M C

    1988-09-01

    The process of developing a mass media campaign to prevent smoking among adolescents is described in detail. This campaign supplements a school smoking prevention program and shares educational objectives with the school program but is otherwise independent. It comprises various television and radio 30- and 60-sec "spot" messages. The campaign development process includes identifying educational objectives and strategies for appealing to young people; conducting diagnostic surveys and focus groups to determine target audience interests and perceptions about smoking and media content; suggesting approaches to producers to create preliminary television and radio messages for testing; conducting formative pretests with target groups to select optimal messages and suggest improvements to those messages; producing final messages for media presentation; and developing a media exposure plan to place messages in local media at optimal times for reception by target audiences. The media campaign is being evaluated in a 5-year project with 5,500 adolescents in four communities to determine the additional effect of mass media over a school program alone in preventing smoking.

  13. Setting the agenda: Different strategies of a Mass Media in a model of cultural dissemination

    Science.gov (United States)

    Pinto, Sebastián; Balenzuela, Pablo; Dorso, Claudio O.

    2016-09-01

    Day by day, people exchange opinions about news with relatives, friends, and coworkers. In most cases, they get informed about a given issue by reading newspapers, listening to the radio, or watching TV, i.e., through a Mass Media (MM). However, the importance of a given new can be stimulated by the Media by assigning newspaper's pages or time in TV programs. In this sense, we say that the Media has the power to "set the agenda", i.e., it decides which new is important and which is not. On the other hand, the Media can know people's concerns through, for instance, websites or blogs where they express their opinions, and then it can use this information in order to be more appealing to an increasing number of people. In this work, we study different scenarios in an agent-based model of cultural dissemination, in which a given Mass Media has a specific purpose: To set a particular topic of discussion and impose its point of view to as many social agents as it can. We model this by making the Media has a fixed feature, representing its point of view in the topic of discussion, while it tries to attract new consumers, by taking advantage of feedback mechanisms, represented by adaptive features. We explore different strategies that the Media can adopt in order to increase the affinity with potential consumers and then the probability to be successful in imposing this particular topic.

  14. Guns, Culture or Mental Health? Framing Mass Shootings as a Public Health Crisis.

    Science.gov (United States)

    DeFoster, Ruth; Swalve, Natashia

    2017-08-25

    In recent years, public health scholars and policymakers have been calling for increased research on the public health implications of gun violence. However, scientific research on this issue has been stifled by a 1996 budget rider that eliminated Centers for Disease Control and Prevention's (CDC) funding for gun research. In this study, we examined newspaper coverage of three mass shootings that took place over a 20-year period before and after the passage of this budget rider. We found that sources and frames provided by news media to contextualize gun violence shifted markedly over time, progressing from episodic and individual-level frames to broader thematic societal-level concerns, with increased discussion of mental health but limited discourse explicitly related to public health.

  15. Algorithmic and Editorial Diversity in Public Service Media: The Design Challenges

    DEFF Research Database (Denmark)

    Sørensen, Jannick Kirk; Schmidt, Jan-Hinrik

    2018-01-01

    With the growing influence of personalized algorithmic recommender systems on the exposure of media content to users, the relevance of discussing the diversity of recommendations increases, particularly as far as public service media (PSM) is concerned. An imagined implementation of a diversity...

  16. New Media Institute – Personal Public Service Announcement Project

    Centers for Disease Control (CDC) Podcasts

    2009-05-15

    In this podcast, Erin Edgerton, CDC, and Scott Shamp, New Media Institute, University of Georgia, discuss new media and the personal public service announcement project.  Created: 5/15/2009 by National Center for Health Marketing (NCHM), Division of eHealth Marketing (DeHM).   Date Released: 2/10/2010.

  17. Framing of School Violence in the South African Printed Media--(Mis)information to the Public

    Science.gov (United States)

    Jacobs, Lynette

    2014-01-01

    The way in which the media report on school violence influences public perceptions, gives rise to particular attitudes and can influence decisions by policy makers. The more frequently an issue is presented in a specific way, the more likely it is for readers to perceive the media's version as the truth. Although news is assumed to be reliable,…

  18. Library/Media Centers in U.S. Public Schools: Growth, Staffing, and Resources. Full Report

    Science.gov (United States)

    Tuck, Kathy D.; Holmes, Dwight R.

    2016-01-01

    At the request of New Business Item: 89 (NBI: 89) adopted at the 2015 NEA Representative Assembly, this study examines the extent to which students have access to public school library/media centers with qualified staff and up-to-date resources. The study explores trends in library/media center openings and closings as well as staffing patterns…

  19. The Eurosceptic Europeanization of Public Spheres: Print and Social Media Reactions to the 2014 European Parliament Elections

    DEFF Research Database (Denmark)

    Dutceac Segesten, Anamaria; Bossetta, Michael

    2017-01-01

    The present study tests the theoretical claim that Eurosceptics contribute to the Europeanization of national public spheres. Although advocating a renationalization of European politics, Eurosceptic parties can engender public media debates of transnational or European relevance. Through...... of social media vis-à-vis traditional media structures: print media was more Europeanized in scope, whereas social media publics were more aligned in their sentiment towards Euroscepticism....... a comparative research design of two national cases (Sweden and Denmark), we examine the public discourse on the day following the 2014 European Parliament elections across three media: print, Twitter, and Facebook. Separating the discussions of Eurosceptic issues and actors from other topics of the election...

  20. Mass transfer in porous media with heterogeneous chemical reaction

    Directory of Open Access Journals (Sweden)

    Souza S.M.A.G.Ulson de

    2003-01-01

    Full Text Available In this paper, the modeling of the mass transfer process in packed-bed reactors is presented and takes into account dispersion in the main fluid phase, internal diffusion of the reactant in the pores of the catalyst, and surface reaction inside the catalyst. The method of volume averaging is applied to obtain the governing equation for use on a small scale. The local mass equilibrium is assumed for obtaining the one-equation model for use on a large scale. The closure problems are developed subject to the length-scale constraints and the model of a spatially periodic porous medium. The expressions for effective diffusivity, hydrodynamic dispersion, total dispersion and the Darcy's law permeability tensors are presented. Solution of the set of final equations permits the variations of velocity and concentration of the chemical species along the packed-bed reactors to be obtained.

  1. Social media as an instrument for organizing mass riots in the United Kingdom in August 2011

    Directory of Open Access Journals (Sweden)

    A N Katkina

    2015-12-01

    Full Text Available Social networks such as Facebook and Twitter have recently become very popular and turned to be an effective instrument for achieving political goals. However, the social networks’ impact is rather ambivalent: on the one hand, social media form specific political actors and support self-organization and civil movements; on the other hand, social media reinforce destructive and aggressive manifestations with the pronounced criminal purposes, e.g. social media ability to disseminate information among large groups is used to organize mass riots. The article analyzes one of the recent and significant events largely provoked by the social networks - mass riots in the United Kingdom in August 2011 that were originally a reaction to the murder of M. Diggan by a police officer who tried to arrest him as a suspect in drug trafficking and possession of weapons. The way events developed into mass riots was the result of discussions in social media and use of social networks to coordinate joint actions of mass riots participants. The article provides a detailed description of the events and authorities’ actions to overcome the crisis and prevent such riots in the future, thus making some conclusions about the nature of social media impact on the politics.

  2. The mass remote sensing image data management based on Oracle InterMedia

    Science.gov (United States)

    Zhao, Xi'an; Shi, Shaowei

    2013-07-01

    With the development of remote sensing technology, getting the image data more and more, how to apply and manage the mass image data safely and efficiently has become an urgent problem to be solved. According to the methods and characteristics of the mass remote sensing image data management and application, this paper puts forward to a new method that takes Oracle Call Interface and Oracle InterMedia to store the image data, and then takes this component to realize the system function modules. Finally, it successfully takes the VC and Oracle InterMedia component to realize the image data storage and management.

  3. Postmodern Spanish Literature between the end of the dictatorship and the rise of mass media

    Directory of Open Access Journals (Sweden)

    Fernando Candón Ríos

    2015-12-01

    Full Text Available In this article we discuss the assimilation of postmodern practices into Spanish culture, specifically in the field of literature. Spain remained internationally isolated during the first phase of the Franco dictatorship, which prevented new cultural movements arising in Europe and America from becoming established in Spain. It was not until the economic boom of the 60s that the mass media was imposed as a cultural regulator, commercializing all artistic production and spawning new trends in cultural consumption. The new mass media served as a cultural bridge between Spain and the rest of the world, enabling the Spanish population to become part of a new globalized world.

  4. Education and mass media: an example of workshop teaching

    Directory of Open Access Journals (Sweden)

    Manuela Fabbri

    2010-07-01

    Full Text Available The educational strategy of the workshop provides a learning experience in the form of research, active experimentation with knowledge building strategies by individuals or groups working in autonomy using their own existing knowledge and creativity in problem solving activities, thus “learning by doing”. It consists of actively deconstructing and constructing, destroying and recreating in a new form, setting objectives and discussing in groups, undergoing experimental testing and evaluating the results. In essence, the function of the teacher is that of a councillor who provides “soft” support through scaffolding and takes care to provide the necessary space for children in the process of shared knowledge-building. Starting out with a number of reflections regarding the workshop described in this article, we move on to analyse the educational value of television and its positive and negative potential. The starting point is the provocative representation of the deconstruction of a media message by way of an analysis of its different narrative and graphic phases paying particular attention to meaning and the means used to convey it in filmic language.

  5. SOCIAL MEDIA USAGE AS A PUBLIC RELATIONS APPLICATION:CHANGE.ORG ZEYTINHAYATTIR SIGNATURE CAMPAIGNRESEARCH

    OpenAIRE

    TEZCAN, Elif Tuba

    2017-01-01

    Social media is most basic common way of socializing in the field of public relations; Using social media to create a common thought on common interest or joke, they gave birth to online signature campaigns. Signature campaigns used in Public Relation have an important place in creating a social platform. That individuals can freely share their emotions and thoughts, build crowdsourcing, act towards a certain goal and support signature campaigns is a social phenomenon. Individuals can freely ...

  6. Public Intellectuals in the New-Media Landscape

    Science.gov (United States)

    Jenkins, Henry

    2008-01-01

    The author has what most people would agree is a pretty cool gig: he studies pop culture at the Massachusetts Institute of Technology, which means he has written scholarly articles about "Star Trek" fans, video games, and pro wrestling, among other topics. He is also one of the directors of the institute's comparative-media-studies program, which…

  7. Building Public Pressure for Human Rights through Media Reporting ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    Despite the prevalence of human rights and international humanitarian law violations in Afghanistan, the Afghan media has generally not gone beyond reporting broad allegations. ... Eleven world-class research teams set to improve livestock vaccine development and production to benefit farmers across the Global South.

  8. ORDINARY PERSON IN MEDIA: PUBLIC INTEREST AND PROFESSIONAL EXPERIENCE

    Directory of Open Access Journals (Sweden)

    Sergey G. Korkonosenko

    2016-04-01

    Full Text Available This paper is based on the results of the research project “Media Discourses on Material and Ethnic Gaps. A comparative study in St Petersburg and Stockholm” financed by the Foundation for Baltic and East European Studies (Sweden. One of the main sections of the project was focused on ordinary persons’ portrayal in comparison with images of so-called celebrities in the regional media. Russian and Swedish scholars used a set of methods such as content analysis of newspapers and TV, expert in-depth interviews, and focus groups (2013, Spring - Summer. In fact, common men appeared rarely in TV excerpts and newspaper articles, especially in Russia. At the same time non-commons were shown in the majority of Russian TV and print media items while Swedish media give the opposite proportions. To explain gaps between Russian and Swedish findings one needs to take into account different social and mental traditions in these countries. The difference has been revealed within expert interviews and focus groups.

  9. [Effect of mass communication media in food purchasing at the family level].

    Science.gov (United States)

    Moya de Sifontes, M Z; Dehollain, P L

    1986-03-01

    The main purpose of this study was to determine the effect of mass media advertisement of food products (TV, radio and the press), particularly in pre-school and school-age children, as well as the concomitant impact these age groups have on the family food buying patterns. To test the hypothesis that the impact of mass media advertising on foods varied in the different socioeconomic levels of a community, a stratified sample of all children below 13 years of age, who attended the Francisco Fajardo school in the central coast of Venezuela, was drawn. Mass media contact, food and nutrition knowledge and other socioeconomic characteristics were related to the family's food-buying patterns. More specifically, the age, working status and educational level of the mother in regard to beliefs concerning the nutritional value of advertized food products, were related. A semi-structured questionnaire was designed, tested and applied to the housewife or whoever performed this role within the family. Findings revealed that families of low socioeconomic status are prone to be most influenced by mass media food product advertising. This is reflected not only in food purchasing practices but also in food consumption patterns at the family level. Chocolate drinks, cereals, jello, sausages, and ice cream are the most popular products among pre-school and school-aged children, without social class distinction. Furthermore, results revealed that the degree of exposure to mass communication media--television, radio and newspapers--is a determining factor in children's food preferences at all socioeconomic levels, and that television is the media exerting the greatest influence.

  10. Do mass media campaigns improve physical activity? a systematic review and meta-analysis.

    Science.gov (United States)

    Abioye, Ajibola I; Hajifathalian, Kaveh; Danaei, Goodarz

    2013-08-02

    Mass media campaigns are frequently used to influence the health behaviors of various populations. There are currently no quantitative meta-analyses of the effect of mass media campaigns on physical activity in adults. We searched six electronic databases from their inception to August 2012 and selected prospective studies that evaluated the effect of mass media campaigns on physical activity in adults. We excluded studies that did not have a proper control group or did not report the uncertainties of the effect estimates. Two reviewers independently screened the title/abstracts and full articles. We used random-effects models to pool effect estimates across studies for 3 selected outcomes. Nine prospective cohorts and before-after studies that followed-up 27,601 people over 8 weeks to 3 years met the inclusion criteria. Based on the pooled results from these studies, mass media campaigns had a significant effect on promoting moderate intensity walking (pooled relative risk (RR) from 3 studies=1.53, 95% Confidence Interval: 1.25 to 1.87), but did not help participants achieve sufficient levels of physical activity [4 studies pooled RR=1.02, 95% CI: 0.91 to 1.14)]. The apparent effect of media campaigns on reducing sedentary behavior (pooled RR=1.15, 95% CI: 1.03 to 1.30) was lost when a relatively low-quality study with large effects was excluded in a sensitivity analysis. In subgroup analyses, campaigns that promoted physical activity as a 'social norm' seemed to be more effective in reducing sedentary behavior. Mass media campaigns may promote walking but may not reduce sedentary behavior or lead to achieving recommended levels of overall physical activity. Further research is warranted on different campaign types and in low- and middle- income countries.

  11. BAPETEN Goes Social Media Initiative: An Age-based Segmentation Service to Communicate with Public

    International Nuclear Information System (INIS)

    Ridwan, M.

    2016-01-01

    Social media is a term referring to various activities that integrate technology, social interaction and content creation. It is fast, cheap to the consumer, easily available and part of the fabric of people’s lives. Social media also brings attention as it enables conversation that everyone can participate in. Public relations practitioners around the world have been paying attention to social media as an important communication tool. Research done in 2010 by the public relations firm Burston-arsteller found that eight of 10 Fortune Global 100 companies used at least one of the most popular social media platforms i.e. Twitter, Facebook, YouTube or corporate blogging. However, a post-Fukushima informal poll indicated many nations’ nuclear regulators are looking at broadening their social media use, although some may not know how to proceed, and everyone can benefit from the “lessons learned” by others.

  12. Why media representations of corporations matter for public health policy: a scoping review

    Directory of Open Access Journals (Sweden)

    Heide Weishaar

    2016-08-01

    Full Text Available Abstract Background Media representations play a crucial role in informing public and policy opinions about the causes of, and solutions to, ill-health. This paper reviews studies analysing media coverage of non-communicable disease (NCD debates, focusing on how the industries marketing commodities that increase NCD risk are represented. Methods A scoping review identified 61 studies providing information on media representations of NCD risks, NCD policies and tobacco, alcohol, processed food and soft drinks industries. The data were narratively synthesized to describe the sample, media depictions of industries, and corporate and public health attempts to frame the media debates. Results The findings indicate that: (i the limited research that has been undertaken is dominated by a focus on tobacco; (ii comparative research across industries/risk-factors is particularly lacking; and (iii coverage tends to be dominated by two contrasting frames and focuses either on individual responsibilities (‘market justice’ frames, often promoted by commercial stakeholders or on the need for population-level interventions (‘social justice’ frames, frequently advanced by public health advocates. Conclusions Establishing the underlying frameworks is crucial for the analysis of media representation of corporations, as they reflect the strategies that respective actors use to influence public health debates and decision making. The potential utility of media research lies in the insights that it can provide for public health policy advocates about successful framing of public health messages and strategies to counter frames that undermine public health goals. A better understanding of current media debates is of paramount importance to improving global health.

  13. Using Consumer Preference Information to Increase the Reach and Impact of Media-Based Parenting Interventions in a Public Health Approach to Parenting Support

    Science.gov (United States)

    Metzler, Carol W.; Sanders, Matthew R.; Rusby, Julie C.; Crowley, Ryann N.

    2012-01-01

    Within a public health approach to improving parenting, the mass media offer a potentially more efficient and affordable format for directly reaching a large number of parents with evidence-based parenting information than do traditional approaches to parenting interventions that require delivery by a practitioner. Little is known, however, about…

  14. Examining the association between exposure to mass media and health insurance enrolment in Ghana.

    Science.gov (United States)

    Kansanga, Moses Mosonsieyiri; Asumah Braimah, Joseph; Antabe, Roger; Sano, Yuji; Kyeremeh, Emmanuel; Luginaah, Isaac

    2018-02-12

    Although previous studies have explored the National Health Insurance Scheme (NHIS) in Ghana, very little attention is paid to the influence of mass media exposure on NHIS enrolment. Yet, understanding this linkage is important, particularly due to the critical role of mass media in disseminating health information and shaping people's health perceptions and choices. Using data from the 2014 Ghana Demographic and Health Survey, we employed logistic regression analysis to understand the relationship between NHIS enrolment and exposure to print media, radio, and television. Our findings indicate that women with more exposure to radio (OR = 1.23, P NHIS than those with no exposure. For men, more exposure to print media was associated with higher odds of enrolling in the NHIS (OR = 1.41, P NHIS enrolment in Ghana. However, given that the relationship between media exposure and enrolment in the NHIS was gendered, we recommend that policymakers should pay attention to these dynamics to ensure effective targeting in NHIS media campaigns for increased enrolment into the scheme. Copyright © 2018 John Wiley & Sons, Ltd.

  15. The PR Pyramid: Social media and the new role of Public

    OpenAIRE

    Damasio, Manuel José; Dias, Patricio; Andrade, José Gabriel

    2012-01-01

    This paper explores the relationship between social media as tools used by public relations professionals and as part of the daily lives of organizations’ stakeholders, identifying emergent practices in public relations and confronting new perspectives, both professional and academic, on public relations functions and on its role within organizational communication. Departing from the agreement shared by academics and professionals on a profound shift in public relations as ...

  16. A comparative content analysis of media reporting of sports betting in Australia: lessons for public health media advocacy approaches

    Directory of Open Access Journals (Sweden)

    Jennifer L. David

    2017-11-01

    Full Text Available Abstract Background Harmful gambling is a significant public health issue. There has been widespread discussion in the Australian media about the extent and impact of sports betting on the Australian community, particularly relating to young men and children. Given the role that the media plays in influencing policy change and political agendas, and the acknowledgement that media based advocacy is a fundamental component of successful advocacy campaigns, this research aimed to investigate how different stakeholder groups discuss sports betting within the Australian print media. The study uses this information to provide recommendations to guide public health media advocacy approaches. Methods A quantitative content analysis of print media articles was conducted during two significant Parliamentary Inquiries about sports betting - (1 The Joint Select Committee Inquiry into the Advertising and Promotion of Gambling Services in Sport (2012/2013, and (2 'The Review of Illegal Offshore Wagering (2015/2016. A total of 241 articles from 12 daily Australian newspapers were analysed. Statistical analysis was used to compare frequency of, and changes in, themes, voices and perspectives over time. Results Discussions about the marketing and communication of sports betting was a main theme in media reporting (n = 165, 68.5%, while discussions about gambling reform decreased significantly across the two time periods (p < 0.0001. The presence of sports betting industry (p < 0.0001, sporting code (p < 0.0001 and public health expert (p = 0.001 voices all increased significantly across the two time periods. There were very few (n = 11, 4.6% voices from those who had experienced gambling harm. Finally, while there were significantly fewer articles taking the perspective that regulation changes were needed to protect vulnerable sub-populations (p < 0.0001, articles that had a neutral perspective about the need for regulation change increased

  17. [Illustration of military medicine on the pages of mass printed media during the First World War].

    Science.gov (United States)

    Poddubnyĭ, M V

    2014-12-01

    The article analyses some of illustrations dedicated to the military medical topics on the pages of some Russian magazines and newspapers (magazine "Ogonek" newspaper "Petrograd's paper" and its annexes), its place among the images of the war, formed in the mass consciousness by periodical subjects. It is concluded that with the beginning of the First World War medical illustrations were finally approved as a recognizable symbol of the war. Mass printed media played a significant role in its entrenchment.

  18. Mass media, 'monsters' and mental health clients: the need for increased lobbying.

    Science.gov (United States)

    Cutcliffe, J R; Hannigan, B

    2001-08-01

    A review of the limited empirical and theoretical literature indicates that current mass media representations of mental health service users appear to emphasize violence, dangerousness and criminality. This is despite the empirical evidence that indicates a decline over the last 40 years in the number of homicides carried out by people identified as suffering from mental health problems. Such inappropriate representations do much to increase stigma, ostracism, harassment and victimization of these individuals by the public. Furthermore, it can be argued that there is another repercussion of these representations and that is the subsequent government position/policy and the resulting legislation concerning care of people with mental health problems. Consequently, this paper argues that there is a clear need for psychiatric/mental health (P/MH) nurses to become more mindful of the wider, socio-political environment in which their practice occurs, particularly if psycho-social approaches to practice are adopted in their fullest sense, and as a result increase their political lobby. Such increased lobbying should occur on behalf of, and in collaboration with, service users, and accordingly the authors describe a range of activities under the broad headings of pro-active and reactive lobbying. Furthermore, it is incumbent upon P/MH nurse educationalists to prepare aspirant P/MH nurses for this lobbying role and equip them with the skills necessary to do so.

  19. Accounting for Sitting and Moving: An Analysis of Sedentary Behavior in Mass Media Campaigns.

    Science.gov (United States)

    Knox, Emily; Biddle, Stuart; Esliger, Dale W; Piggin, Joe; Sherar, Lauren

    2015-09-01

    Mass media campaigns are an important tool for promoting health-related physical activity. The relevance of sedentary behavior to public health has propelled it to feature prominently in health campaigns across the world. This study explored the use of messages regarding sedentary behavior in health campaigns within the context of current debates surrounding the association between sedentary behavior and health, and messaging strategies to promote moderate-to-vigorous physical activity (MVPA). A web-based search of major campaigns in the United Kingdom, United States, Canada, and Australia was performed to identify the main campaign from each country. A directed content analysis was then conducted to analyze the inclusion of messages regarding sedentary behavior in health campaigns and to elucidate key themes. Important areas for future research were illustrated. Four key themes from the campaigns emerged: clinging to sedentary behavior guidelines, advocating reducing sedentary behavior as a first step on the activity continuum and the importance of light activity, confusing the promotion of MVPA, and the demonization of sedentary behavior. Strategies for managing sedentary behavior as an additional complicating factor in health promotion are urgently required. Lessons learned from previous health communication campaigns should stimulate research to inform future messaging strategies.

  20. Impact of increasing social media use on sitting time and body mass index.

    Science.gov (United States)

    Alley, Stephanie; Wellens, Pauline; Schoeppe, Stephanie; de Vries, Hein; Rebar, Amanda L; Short, Camille E; Duncan, Mitch J; Vandelanotte, Corneel

    2017-08-01

    Issue addressed Sedentary behaviours, in particular sitting, increases the risk of cardiovascular disease, type 2 diabetes, obesity and poorer mental health status. In Australia, 70% of adults sit for more than 8h per day. The use of social media applications (e.g. Facebook, Twitter, and Instagram) is on the rise; however, no studies have explored the association of social media use with sitting time and body mass index (BMI). Methods Cross-sectional self-report data on demographics, BMI and sitting time were collected from 1140 participants in the 2013 Queensland Social Survey. Generalised linear models were used to estimate associations of a social media score calculated from social media use, perceived importance of social media, and number of social media contacts with sitting time and BMI. Results Participants with a high social media score had significantly greater sitting times while using a computer in leisure time and significantly greater total sitting time on non-workdays. However, no associations were found between social media score and sitting to view TV, use motorised transport, work or participate in other leisure activities; or total workday, total sitting time or BMI. Conclusions These results indicate that social media use is associated with increased sitting time while using a computer, and total sitting time on non-workdays. So what? The rise in social media use may have a negative impact on health by contributing to computer sitting and total sitting time on non-workdays. Future longitudinal research with a representative sample and objective sitting measures is needed to confirm findings.

  1. Mass media and marketing communication promoting primary and secondary cancer prevention.

    Science.gov (United States)

    Hannon, Peggy; Lloyd, Gareth P; Viswanath, K; Smith, Tenbroeck; Basen-Engquist, Karen; Vernon, Sally W; Turner, Gina; Hesse, Bradford W; Crammer, Corinne; von Wagner, Christian; Backinger, Cathy L

    2009-01-01

    People often seek and receive cancer information from mass media (including television, radio, print media, and the Internet), and marketing strategies often inform cancer information needs assessment, message development, and channel selection. In this article, we present the discussion of a 2-hour working group convened for a cancer communications workshop held at the 2008 Society of Behavioral Medicine meeting in San Diego, CA. During the session, an interdisciplinary group of investigators discussed the current state of the science for mass media and marketing communication promoting primary and secondary cancer prevention. We discussed current research, new research areas, methodologies and theories needed to move the field forward, and critical areas and disciplines for future research.

  2. Diffusive counter dispersion of mass in bubbly media.

    Science.gov (United States)

    Goldobin, Denis S; Brilliantov, Nikolai V

    2011-11-01

    We consider a liquid bearing gas bubbles in a porous medium. When gas bubbles are immovably trapped in a porous matrix by surface-tension forces, the dominant mechanism of transfer of gas mass becomes the diffusion of gas molecules through the liquid. Essentially, the gas solution is in local thermodynamic equilibrium with vapor phase all over the system, i.e., the solute concentration equals the solubility. When temperature and/or pressure gradients are applied, diffusion fluxes appear and these fluxes are faithfully determined by the temperature and pressure fields, not by the local solute concentration, which is enslaved by the former. We derive the equations governing such systems, accounting for thermodiffusion and gravitational segregation effects, which are shown not to be neglected for geological systems-marine sediments, terrestrial aquifers, etc. The results are applied for the treatment of non-high-pressure systems and real geological systems bearing methane or carbon dioxide, where we find a potential possibility of the formation of gaseous horizons deep below a porous medium surface. The reported effects are of particular importance for natural methane hydrate deposits and the problem of burial of industrial production of carbon dioxide in deep aquifers.

  3. The mass media and national development: the case of 'baby factory ...

    African Journals Online (AJOL)

    The mass media play vital role in the national development of any nation, they ... entertainment, integration and social interaction in a country by giving insight into ... and concluded that they should be allowed to promote the national identity of ...

  4. The Press and America: An Interpretative History of the Mass Media. 3rd Edition.

    Science.gov (United States)

    Emery, Edwin

    This book presents a history of journalism in the United States. The opening chapters discuss the European roots of American journalism and cover the time-span ending with the Civil War; the primary concern is an exposition of the principles of the American press. The remaining chapters examine the mass media--newspapers, television, radio,…

  5. Caricatural Imagery in the Mass Media. Research Report, Vol. 9, No. 2.

    Science.gov (United States)

    Streicher, Lawrence H.

    Caricature and its distortion of reality as developed in the mass press are discussed in relation to the appearance of caricatural elements in other media, such as radio and television. High frequency of appearances of these distorted roles and situations might lead to viewers' perceptual rigidity in typing of characters in general, but might have…

  6. Mass Media Strategies Targeting High Sensation Seekers: What Works and Why

    Science.gov (United States)

    Stephenson, Michael T.

    2003-01-01

    Objectives: To examine strategies for using the mass media effectively in drug prevention campaigns targeting high sensation seekers. Methods: Both experimental lab and field studies were used to develop a comprehensive audience segmentation strategy targeting high sensation seekers. Results: A 4-pronged targeting strategy employed in an…

  7. The information psychological periodization of the Chernoby'l NPP accident information in the mass media

    International Nuclear Information System (INIS)

    Bugrim, V.V.

    1992-01-01

    The activity of mass media reflecting the Chernobyl' accident in 1986-1991 has been surveilled. The information (radio, television, press conferences) given at this period was devided into seven classification periods. The analysis of the information and its assessment in each period was demonstrated. 6 refs

  8. Effects of Mass Media and Cultural Drift in a Model for Social Influence

    Science.gov (United States)

    Mazzitello, Karina I.; Candia, Julián; Dossetti, Víctor

    In the context of an extension of Axelrod's model for social influence, we study the interplay and competition between the cultural drift, represented as random perturbations, and mass media, introduced by means of an external homogeneous field. Unlike previous studies [J. C. González-Avella et al., Phys. Rev. E 72, 065102(R) (2005)], the mass media coupling proposed here is capable of affecting the cultural traits of any individual in the society, including those who do not share any features with the external message. A noise-driven transition is found: for large noise rates, both the ordered (culturally polarized) phase and the disordered (culturally fragmented) phase are observed, while, for lower noise rates, the ordered phase prevails. In the former case, the external field is found to induce cultural ordering, a behavior opposite to that reported in previous studies using a different prescription for the mass media interaction. We compare the predictions of this model to statistical data measuring the impact of a mass media vasectomy promotion campaign in Brazil.

  9. The macro-environment for liquid biofuels in the German science, mass, media and government

    NARCIS (Netherlands)

    Talamini, E.; Wubben, E.F.M.; Dewes, H.

    2010-01-01

    The purpose of this study is to investigate under which dimensions the macro-environment for liquid biofuels has been structured during time, respectively by science, mass media, and government in Germany, and how these three social expressions related to each other. Research was carried out on

  10. Herman and Chomsky's Propaganda Model: Production of Consent: Political Economy of Mass Media

    OpenAIRE

    Gadimov, Javanshir

    2016-01-01

    Rızanın İmalatı: Kitle Medyasının Ekonomi PolitiğiEdward S. Herman ve Noam ChomskyOrijinal Adı: Manufacturing Consent: The Political Economy of the Mass MediaÇeviri: Dr. Ender Abadoğluİstanbul: bgst Yayınları, 2012, 478 sayfa

  11. DYNAMICS OF METAPHORIC MODELLING OF THE CONCEPT OF TERRORISM IN AMERICAN MASS MEDIA DISCOURSE

    Directory of Open Access Journals (Sweden)

    Rykova, O.V.

    2017-09-01

    Full Text Available The topicality of the research in modern linguistics is defined by the importance of studying the problem of the dynamic nature of the concept content, the need to define the connection type between the concept and discourse as well as to reveal the dependence of the concept content and verbalization means from the type of discourse. The subject of the research is dynamic properties of the verbalization of a socially marked concept in American mass media discourse. The aim is to define the dynamics of structuring and explicating the knowledge about terrorism in mass media discourse. To reach the aim the following tasks are set: to determine the corpus of linguistic units which serve as verbalizers of the concept of terrorism in American mass media discourse; to define the dynamics of the verbal representation of the concept of terrorism in American mass media discourse as exemplified by metaphoric modelling. The practical applicability of the research consists in the possibility of using its main points and results in such academic courses as general linguistics, stylistics, cultural linguistics, special courses in cognitive linguistics, theory of conceptual metaphor, discourse study and in lexicographic practice.

  12. Journalism and Mass Communication Textbook Representations of Verbal Media Skills: Implications for Students with Speech Disabilities

    Science.gov (United States)

    Powers, Elia M.; Haller, Beth

    2017-01-01

    This study examines representation of disabilities by conducting a qualitative content analysis of how 41 journalism/mass communication textbooks frame the ideal standards of verbal communication for media professionals. Textbooks are integral to students' understanding of professional norms and may influence career decisions. Results show that…

  13. Exploring the Influence of the Mass Media on Primary Students' Conceptual Understanding of Genetics

    Science.gov (United States)

    Donovan, Jenny; Venville, Grady

    2012-01-01

    The new Australian Curriculum ignites debate about science content appropriate for primary school children. Abstract genetics concepts such as genes and DNA are still being avoided in primary school, yet research has shown that, by age 10, many students have heard of DNA and/or genes. Scientific concepts appear in the mass media, but primary…

  14. Print and Broadcast Mass Media Factors as Predictors of Nigerian Teachers' Political Awareness and Participation

    Science.gov (United States)

    Agbatogun, A. Olaoluwakotansibe

    2009-01-01

    This study examined the extent to which the use of print and broadcast mass media could predict the level of awareness and participation of secondary school teachers in political activities and its implications on the quality of Nigerian education system. Eight hundred and two secondary school teachers from South West states of Nigeria served as…

  15. Improving Safe Blood Donation in Nigeria: The Roles of the Mass Media

    Science.gov (United States)

    Oriji, Christian Chigozi

    2015-01-01

    The study discusses improving safe blood donation in Nigeria and the roles of the mass media in achieving same in Nigerian hospitals. In this regard, it answers the questions: What is blood? What is blood donation? And is safe blood donation adequate in Nigeria? Beyond the relevant answers given on the above questions, it also explains the roles…

  16. Sex, Pornography, and the Mass Media: How Should Social Studies Teachers Respond?

    Science.gov (United States)

    Martinson, David L.

    2007-01-01

    Many people fear that the current explosion in mass media technology is negatively affecting individuals and society via-a-vis considerations related to the accessibility of pornographic materials. The way this accessibility affects young people is of particular concern. In this article, the author addresses these concerns from the legal and…

  17. Population-Based Evaluation of the "Livelighter" Healthy Weight and Lifestyle Mass Media Campaign

    Science.gov (United States)

    Morley, B.; Niven, P.; Dixon, H.; Swanson, M.; Szybiak, M.; Shilton, T.; Pratt, I. S.; Slevin, T.; Hill, D.; Wakefield, M.

    2016-01-01

    The Western Australian (WA) "LiveLighter" (LL) mass media campaign ran during June-August and September-October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual ("why" change message), whereas supporting ads demonstrate simple changes to increase activity and eat healthier…

  18. The macro-environment for liquid biofuels in the US mass media, science and government

    NARCIS (Netherlands)

    Wubben, E.F.M.; Talamini, E.; Dewes, H.

    2010-01-01

    The purpose of this study is to investigate under which dimensions the macro-environment for liquid biofuels has been structured during time, respectively by science, mass media, and government in Germany, and how these three social expressions related to each other. Research was carried out on

  19. Americans' Views of Fathers' Competency as Parents through a Mass Media Lens

    Science.gov (United States)

    Brown, Christopher A.

    2015-01-01

    Portrayals of fathers in the mass media influence parents' views of the importance of fathers to the well-being of children and of fathers' competence as parents. Awareness of how these portrayals influence parents is crucial to the effectiveness of professionals as they seek to improve child well-being through their work with parents,…

  20. Mass Media as a Remedy for Poverty of the Stimulus in the Foreign Language Context

    Directory of Open Access Journals (Sweden)

    Samaneh Tarighat

    2016-11-01

    Full Text Available The present study is intended to determine how extensive exposure to target language mass media can affect foreign language learning and the poverty of the stimulus problem in the foreign language context. For this purpose, an EFL learner was studied for the period of one month and was asked to have extensive exposure to English language mass media only. The case was also asked to record her experience in a journal on a daily basis. The results indicated tangible improvement in her English speaking, listening, pronunciation and vocabulary but hardly any improvement on her English writing. A more profound impact was reported on the subject’s four-year-old son who was not initially the focus of this study. The results suggest that considering the authentic, lengthy language input it provides, foreign language mass media can compensate for the problem of poverty of the stimulus in foreign language learning. It is concluded that formal language instruction and exposure to foreign language mass media outside the class can complement one another and promote foreign language learning on the whole. It is also evident that the impact of extensive language input varies with the age of the language learner, with young learners bearing more influence than adult learners as the effects of the critical period hypothesis.

  1. The Role of Mass Media in the Delivery of Adult Education for ...

    African Journals Online (AJOL)

    We live in a global world where everyone is interconnected. Investment in the education of adults which will eventually lead to skills development, information and communication technologies, and capital formation at the grassroots level through the mass media cannot be understated. The main thing that separates ...

  2. Teaching with Social Media: Disrupting Present Day Public Education

    Science.gov (United States)

    Meabon Bartow, Susan

    2014-01-01

    Because social technologies present illuminating educational, ethical, economic, and structural challenges to existing constructions of public education, they catalyze a fundamental examination of what public education should look like and be like in a democracy. Given their performances in other arenas, mobile and electronic technologies have the…

  3. A Comparative Analysis of Social Media Usage and Academic Performance in Public and Private Senior High Schools

    Science.gov (United States)

    Mingle, Jeffrey; Adams, Musah; Adjei, E. A.

    2016-01-01

    The study comparatively analyzed social media usage and academic performance in public and private senior high schools. The issue of social media and academic performance has been a very debatable topic with regard to its effect. This study further explores the relation between private and public schools in relation to social media use and…

  4. Characterizing tobacco control mass media campaigns in England.

    Science.gov (United States)

    Langley, Tessa; Lewis, Sarah; McNeill, Ann; Gilmore, Anna; Szatkowski, Lisa; West, Robert; Sims, Michelle

    2013-11-01

    To characterize publically funded tobacco control campaigns in England between 2004 and 2010 and to explore if they were in line with recommendations from the literature in terms of their content and intensity. International evidence suggests that campaigns which warn of the negative consequences of smoking and feature testimonials from real-life smokers are most effective, and that four exposures per head per month are required to reduce smoking prevalence. Characterization of tobacco control advertisements using a theoretically based framework designed to describe advertisement themes, informational and emotional content and style. Study of the intensity of advertising and exposure to different types of advertisement using data on population-level exposure to advertisements shown during the study period. England. Television Ratings (TVRs), a standard measure of advertising exposure, were used to calculate exposure to each different campaign type. A total of 89% of advertising was for smoking cessation; half of this advertising warned of the negative consequences of smoking, while half contained how-to-quit messages. Acted scenes featured in 72% of advertising, while only 17% featured real-life testimonials. Only 39% of months had at least four exposures to tobacco control campaigns per head. A theory-driven approach enabled a systematic characterization of tobacco control advertisements in England. Between 2004 and 2010 only a small proportion of tobacco control advertisements utilized the most effective strategies-negative health effects messages and testimonials from real-life smokers. The intensity of campaigns was lower than international recommendations. © 2013 The Authors. Addiction published by John Wiley & Sons Ltd on behalf of The Society for the Study of Addiction.

  5. MASS MEDIA COMMUNICATION OF EMERGENCY ISSUES AND COUNTERMEASURES IN A NUCLEAR ACCIDENT: FUKUSHIMA REPORTING IN EUROPEAN NEWSPAPERS.

    Science.gov (United States)

    Gallego, Eduardo; Cantone, Marie Claire; Oughton, Deborah H; Perko, Tanja; Prezelj, Iztok; Tomkiv, Yevgeniya

    2017-04-01

    This paper presents the results of a large study of 1340 articles published by two major newspapers in six European countries (Belgium, Italy, Norway, Slovenia, Spain and Russia) in the first 2 months after the Fukushima Daiichi nuclear disaster. The focus of the analysis is on the application and overall impact of protective actions, both during the emergency phase and later, how the newspapers describe those actions, which differences were apparent between countries and what recommendations can be extracted in order to improve general communication about these issues. A clear lesson is that, even under uncertainty and recognising limitations, responsible authorities need to provide transparent, clear and understandable information to the public and the mass media right from the beginning of the early phase of any nuclear emergency. Clear, concise messages should be given. Mass media could play a key role in reassuring the public if the countermeasures are clearly explained. © The Author 2016. Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

  6. Practical and ethical considerations for using social media in community consultation and public disclosure activities.

    Science.gov (United States)

    Galbraith, Kyle L

    2014-10-01

    Social media are becoming increasingly integrated into both the clinical and the research dimensions of emergency medicine. They can provide methods for sharing crucial information to targeted individuals or groups in a rapid fashion. As a result, investigators conducting emergency research under the exception from prospective informed consent requirements are beginning to turn to social media platforms as they engage in required community consultation and public disclosure activities before their research begins. At present, there are limited data regarding how effectively social media have been used for performing those consultation and disclosure activities. This article offers investigators four specific areas to consider before using social media in consultation and outreach efforts. First, understand the forms of outreach social media platforms can provide. Second, recognize how those outreach methods relate to the specific goals of community consultation and public disclosure. Third, consider whether or not the intended audiences of community consultation and public disclosure will be available via social media. Finally, think about how social media outreach efforts will be measured and assessed before consultation and disclosure activities are under way. © 2014 by the Society for Academic Emergency Medicine.

  7. Pervasive Public Figure Status and Local or Topical Fame in Light of Evolving Media Audiences.

    Science.gov (United States)

    Bunker, Matthew D.; Tobin, Charles D.

    1998-01-01

    Contributes to journalistic legal scholarship and theory by examining the development of "public figure" status in defamation law, with particular attention to public figures who may have achieved notoriety among less than a national audience. Argues that trends in media and audience fragmentation warrant extensions of current doctrine based on…

  8. When frames align: The interplay between PR, news media, and the public in times of crisis

    NARCIS (Netherlands)

    van der Meer, T.G.L.A.; Verhoeven, P.; Beentjes, H.; Vliegenthart, R.

    2014-01-01

    This study focuses on the frame-building process of organizational-crisis situations in the interplay between the domains public relations (PR), news media, and the public. The purpose of the study is to investigate whether the crisis frames of the domains align over time. To empirically analyze

  9. Investigation of China’s national public relations strategy under globalization : the hotspots around the national media

    OpenAIRE

    雷, 紫雯

    2014-01-01

    This study investigates on China’s national public relations strategy under the globalization by analyzing the national media. In recent years, in order to improve the global public opinion environment, and to improve its national public relations capabilities that match its economic power status, China has actively strengthened its national public relations strategies, including making the national “media go out”, and building world-class media. By researching on the localization of Chinese ...

  10. Public policy and media frames: the debate over migration in Brazil

    Directory of Open Access Journals (Sweden)

    Augusto Veloso Leão

    2013-04-01

    Full Text Available The main goal of this article is to provide a good basis to assess the way media frames are embedded in a wider social scenario, and how public and political preferences can be researched through media debate. The methodology adopted allows for an analysis of newspaper articles that can show broader trends of the debate and serve as a thermometer to measure public debate. It can further highlight details and enable in-depth analyses of media discourse. The article explores the interconnectedness of media debate and policy-making process by means of the analysis of articles published in a Brazilian newspaper between 2009 and 2010. Quantitative and qualitative methodologies are employed to identify the frames used in media and to offer insights of their relationship with the political debate. The ongoing political debate has raised attention to the issue of migration, with a great numbers of actors expressing very diverse points of view. A broader public debate has been initiated and some portions of it find voice in different means of communication. The paper argues that changes in the public and in the media debate are a response to changes in the political debate, while at the same time the first two also help to outline the latter.

  11. Representation of People of Asian Descent in Mainstream Mass Media within the United States

    Science.gov (United States)

    Kim, Younghan

    2013-01-01

    The public school classroom in the United States has been getting more diverse, linguistically and ethnically. Immigrant and second/third generation students learn American culture and norms from messages conveyed through mainstream media like internet, advertisements, films, newspapers, TV, and magazines. Their self-perceptions, perspectives…

  12. 47 CFR 1.1153 - Schedule of annual regulatory fees and filing locations for mass media services.

    Science.gov (United States)

    2010-10-01

    ... 47 Telecommunication 1 2010-10-01 2010-10-01 false Schedule of annual regulatory fees and filing locations for mass media services. 1.1153 Section 1.1153 Telecommunication FEDERAL COMMUNICATIONS COMMISSION... of annual regulatory fees and filing locations for mass media services. Radio [AM and FM] (47 CFR...

  13. The Effects of Musical Elements in Mass Media and Internet on the Social Development of Children and Adolescents

    Science.gov (United States)

    Celasin, Cenk

    2013-01-01

    In this qualitative study, musical elements in mass media and internet mostly intended to children and adolescents, were examined in the context of the dimensions of the social development of them in a general approach, through scientific literature and written, audio, visual and audio-visual documents regarding mass media and internet. Purpose of…

  14. Social media campaigns that make a difference: what can public health learn from the corporate sector and other social change marketers?

    Science.gov (United States)

    Freeman, Becky; Potente, Sofia; Rock, Vanessa; McIver, Jacqueline

    2015-03-30

    A great deal of enthusiasm and interest exists in using social media for public health communications, but few research studies have examined its success in promoting and adopting protective health behaviours. To begin to understand how best to develop effective online social marketing campaigns, this paper provides a summary of success factors and key lessons learnt from selected social media campaign case studies. Case study review Methods: A selection of case studies was reviewed for lessons in campaign development, delivery and evaluation from both the corporate and public health sectors. Information about the objective of the campaign, the tactics used and the lessons learnt was extracted from each case study. Lessons learnt from across the case studies were then sorted according to themes. Lessons from the nine case studies selected were categorised into eight themes: planning, use of social media tools, community, content, personal benefits, promotion, costs and challenges. Outcome evaluation data were lacking in the case studies. Overall, the nine case studies show that social media hold promise in changing user behaviours and that social media are highly effective in recruiting participants and motivating them to take small, concrete actions. The case studies also demonstrate that there is room in social media for targeted, inexpensive, small-scale projects, as well as large, well-funded, mass-reach marketing blitzes. Social media campaign process and impact evaluation measures are readily available. Outcome evaluation models and measures are needed to better assess the effectiveness of social media campaigns in changing health behaviours.

  15. Using a Marginal Structural Model to Design a Theory-Based Mass Media Campaign.

    Directory of Open Access Journals (Sweden)

    Hiromu Nishiuchi

    Full Text Available The essential first step in the development of mass media health campaigns is to identify specific beliefs of the target audience. The challenge is to prioritize suitable beliefs derived from behavioral theory. The purpose of this study was to identify suitable beliefs to target in a mass media campaign to change behavior using a new method to estimate the possible effect size of a small set of beliefs.Data were drawn from the 2010 Japanese Young Female Smoker Survey (n = 500, conducted by the Japanese Ministry of Health, Labor and Welfare. Survey measures included intention to quit smoking, psychological beliefs (attitude, norms, and perceived control based on the theory of planned behavior and socioeconomic status (age, education, household income, and marital status. To identify suitable candidate beliefs for a mass media health campaign, we estimated the possible effect size required to change the intention to quit smoking among the population of young Japanese women using the population attributable fraction from a marginal structural model.Thirteen percent of study participants intended to quit smoking. The marginal structural model estimated a population attributable fraction of 47 psychological beliefs (21 attitudes, 6 norms, and 19 perceived controls after controlling for socioeconomic status. The belief, "I could quit smoking if my husband or significant other recommended it" suggested a promising target for a mass media campaign (population attributable fraction = 0.12, 95% CI = 0.02-0.23. Messages targeting this belief could possibly improve intention rates by up to 12% among this population. The analysis also suggested the potential for regulatory action.This study proposed a method by which campaign planners can develop theory-based mass communication strategies to change health behaviors at the population level. This method might contribute to improving the quality of future mass health communication strategies and further

  16. Using a Marginal Structural Model to Design a Theory-Based Mass Media Campaign.

    Science.gov (United States)

    Nishiuchi, Hiromu; Taguri, Masataka; Ishikawa, Yoshiki

    2016-01-01

    The essential first step in the development of mass media health campaigns is to identify specific beliefs of the target audience. The challenge is to prioritize suitable beliefs derived from behavioral theory. The purpose of this study was to identify suitable beliefs to target in a mass media campaign to change behavior using a new method to estimate the possible effect size of a small set of beliefs. Data were drawn from the 2010 Japanese Young Female Smoker Survey (n = 500), conducted by the Japanese Ministry of Health, Labor and Welfare. Survey measures included intention to quit smoking, psychological beliefs (attitude, norms, and perceived control) based on the theory of planned behavior and socioeconomic status (age, education, household income, and marital status). To identify suitable candidate beliefs for a mass media health campaign, we estimated the possible effect size required to change the intention to quit smoking among the population of young Japanese women using the population attributable fraction from a marginal structural model. Thirteen percent of study participants intended to quit smoking. The marginal structural model estimated a population attributable fraction of 47 psychological beliefs (21 attitudes, 6 norms, and 19 perceived controls) after controlling for socioeconomic status. The belief, "I could quit smoking if my husband or significant other recommended it" suggested a promising target for a mass media campaign (population attributable fraction = 0.12, 95% CI = 0.02-0.23). Messages targeting this belief could possibly improve intention rates by up to 12% among this population. The analysis also suggested the potential for regulatory action. This study proposed a method by which campaign planners can develop theory-based mass communication strategies to change health behaviors at the population level. This method might contribute to improving the quality of future mass health communication strategies and further research is needed.

  17. Mass media as an Effective Tool for Prevention of Socio-psychological Factors in the Development of Terrorism

    Directory of Open Access Journals (Sweden)

    Yuri P. Zinchenko

    2009-01-01

    Full Text Available Recently mass media play crucial role in social counterterrorism activity. The article is devoted to analysis of possibilities of mass media in prevention of the development of terrorism. Socio-psychological factors of development of terrorism, including concept of “contributing events” as well as hypothesis “frustration-aggression” are studied. The psychological component of terrorism in three major attitudes is considered in the article: psychology of terrorism, psychology of counteraction to terrorism, and using mass media for prevention the development of terrorism. Specific features and the external factors promoting involving into terrorism are analysed. Role of mass media in covering the information about terrorism events is analysed from point of view related to prevention of development of terrorism. Some key recommendations on counterterrorism activity using mass media means are formulated.

  18. Fukushima and follow-up. Media coverage, public opinion, political consequences

    International Nuclear Information System (INIS)

    Wolling, Jens; Arlt, Dorothee

    2014-01-01

    The study includes the following contributions: Introduction: An earth quake and its (political) consequences; Part 1: Nuclear energy in the historical-comparative perspective: The largest assumable reevaluation? Loss of confidence in nuclear power. Part 2: Reactions of the media in Germany: German nuclear phase-out made in Japan? Risk perception in case of accident. Part 3: International comparison of the media reactions: Framing Fukushima. The nuclear disaster as topic of the international communication. Emotionalized reporting? Energy sources in the media reporting. Changes due to Fukushima? Part 4: Reactions of the public on the nuclear disaster and the media reporting: Fukushima effects in Germany? Risk reporting and risk perception. The influence of the reactor accident on the nuclear risk perception and the general environmental awareness of the public. On the influence of the nuclear disaster of Fukushima and the appraisement of different energy sources in Germany.

  19. Participatory and social media to engage youth: from the Obama campaign to public health practice.

    Science.gov (United States)

    Goodman, Jordi; Wennerstrom, Ashley; Springgate, Benjamin F

    2011-01-01

    Barack Obama's successful campaign for the presidency has been widely attributed to the use of social networking sites, mobile devices, and interactive websites to engage previously hard-to-reach populations in political activity. Campaign communication strategies may be applicable for youth health promotion efforts, particularly for the highly stigmatized issue of mental health. In this article, we examine elements of the 2008 Obama presidential campaign's use of social media technologies and content designed to foster effective political participation among youth. We outline how the same social media technologies may be applied to public health efforts focused on reaching and providing services to the 20% of young people who have a diagnosable mental disorder. We discuss the strengths and limitations of the application of these media to date, and raise questions about the future use of these media for engaging hard-to-reach populations in addressing stigmatized public health issues.

  20. Bridging Gaps in Cross-Cutting Media Exposure: The Role of Public Service Broadcasting

    DEFF Research Database (Denmark)

    Castro, Laia; Nir, Lilach; Skovsgaard, Morten

    2018-01-01

    Abstract Previous studies show that individual political interest is an antecedent of news media exposure, particularly of exposure to differing views. Nevertheless, little is known about this effect from a comparative perspective: How do media institutions affect the relationship between political...... interest and exposure to cross-cutting viewpoints? One institutional feature that varies between countries is the ownership of broadcast media. This study investigates the extent to which the relative dominance of public service broadcasting alters the relationship between political interest and non-like-minded......, or cross-cutting, news media exposure across 27 European Union countries. The analyses employ survey data from 27,079 individuals and media content from 48,983 news stories. The results confirm that the extent to which political interest contributes to cross-cutting exposure is contingent on the strength...

  1. Bridging Gaps in Cross-Cutting Media Exposure: The Role of Public Service Broadcasting

    DEFF Research Database (Denmark)

    Castro, Laia; Nir, Lilach; Skovsgaard, Morten

    2018-01-01

    Abstract Previous studies show that individual political interest is an antecedent of news media exposure, particularly of exposure to differing views. Nevertheless, little is known about this effect from a comparative perspective: How do media institutions affect the relationship between political...... interest and exposure to cross-cutting viewpoints? One institutional feature that varies between countries is the ownership of broadcast media. This study investigates the extent to which the relative dominance of public service broadcasting alters the relationship between political interest and non......-like-minded, or cross-cutting, news media exposure across 27 European Union countries. The analyses employ survey data from 27,079 individuals and media content from 48,983 news stories. The results confirm that the extent to which political interest contributes to cross-cutting exposure is contingent on the strength...

  2. Effectiveness of Mass Media Campaigns to Reduce Alcohol Consumption and Harm: A Systematic Review

    Science.gov (United States)

    Lewis, Sarah; Katikireddi, Srinivasa Vittal; Bauld, Linda; Stead, Martine; Angus, Kathryn; Campbell, Mhairi; Hilton, Shona; Thomas, James; Hinds, Kate; Ashie, Adela; Langley, Tessa

    2018-01-01

    Abstract Aims To assess the effectiveness of mass media messages to reduce alcohol consumption and related harms using a systematic literature review. Methods Eight databases were searched along with reference lists of eligible studies. Studies of any design in any country were included, provided that they evaluated a mass media intervention targeting alcohol consumption or related behavioural, social cognitive or clinical outcomes. Drink driving interventions and college campus campaigns were ineligible. Studies quality were assessed, data were extracted and a narrative synthesis conducted. Results Searches produced 10,212 results and 24 studies were included in the review. Most campaigns used TV or radio in combination with other media channels were conducted in developed countries and were of weak quality. There was little evidence of reductions in alcohol consumption associated with exposure to campaigns based on 13 studies which measured consumption, although most did not state this as a specific aim of the campaign. There were some increases in treatment seeking and information seeking and mixed evidence of changes in intentions, motivation, beliefs and attitudes about alcohol. Campaigns were associated with increases in knowledge about alcohol consumption, especially where levels had initially been low. Recall of campaigns was high. Conclusion Mass media health campaigns about alcohol are often recalled by individuals, have achieved changes in knowledge, attitudes and beliefs about alcohol but there is little evidence of reductions in alcohol consumption. Short summary There is little evidence that mass media campaigns have reduced alcohol consumption although most did not state that they aimed to do so. Studies show recall of campaigns is high and that they can have an impact on knowledge, attitudes and beliefs about alcohol consumption. PMID:29329359

  3. Effectiveness of Mass Media Campaigns to Reduce Alcohol Consumption and Harm: A Systematic Review.

    Science.gov (United States)

    Young, Ben; Lewis, Sarah; Katikireddi, Srinivasa Vittal; Bauld, Linda; Stead, Martine; Angus, Kathryn; Campbell, Mhairi; Hilton, Shona; Thomas, James; Hinds, Kate; Ashie, Adela; Langley, Tessa

    2018-05-01

    To assess the effectiveness of mass media messages to reduce alcohol consumption and related harms using a systematic literature review. Eight databases were searched along with reference lists of eligible studies. Studies of any design in any country were included, provided that they evaluated a mass media intervention targeting alcohol consumption or related behavioural, social cognitive or clinical outcomes. Drink driving interventions and college campus campaigns were ineligible. Studies quality were assessed, data were extracted and a narrative synthesis conducted. Searches produced 10,212 results and 24 studies were included in the review. Most campaigns used TV or radio in combination with other media channels were conducted in developed countries and were of weak quality. There was little evidence of reductions in alcohol consumption associated with exposure to campaigns based on 13 studies which measured consumption, although most did not state this as a specific aim of the campaign. There were some increases in treatment seeking and information seeking and mixed evidence of changes in intentions, motivation, beliefs and attitudes about alcohol. Campaigns were associated with increases in knowledge about alcohol consumption, especially where levels had initially been low. Recall of campaigns was high. Mass media health campaigns about alcohol are often recalled by individuals, have achieved changes in knowledge, attitudes and beliefs about alcohol but there is little evidence of reductions in alcohol consumption. There is little evidence that mass media campaigns have reduced alcohol consumption although most did not state that they aimed to do so. Studies show recall of campaigns is high and that they can have an impact on knowledge, attitudes and beliefs about alcohol consumption.

  4. Explaining Journalists' Trust in Public Institutions across 20 Countries: Media Freedom, Corruption and Ownership Matter Most

    OpenAIRE

    Hanitzsch, Thomas; Berganza, Rosa

    2012-01-01

    Building on the assumption that journalists' attitudes toward public institutions can contribute to a decline in public trust, this article sets out to identify the driving forces behind journalists' confidence in public institutions. Based on interviews with 2000 journalists from 20 countries, variation in trust is modeled across the individual level of journalists, the organizational level of news media, and the societal level of countries. Our findings suggest that the principal determinan...

  5. The evaluation of the transformation of government public relations in the new media era

    OpenAIRE

    Hasnawati, Siti; Salamah, Ummi

    2017-01-01

    New media creates ways to interact between government and relevant stakeholders. Nowadays, public have an opportunity to participate and engage in direct dialogue with the government. This research applied qualitative methodology with case study on The Audit Board of The Republic of Indonesia (BPK RI). Aimed to evaluate the implementation of the transformation of government public relations performed by Public Relations and International Cooperation Bureau, The Audit Board of the Republic Ind...

  6. Social Media Analysis For Organizations: Us Northeastern Public And State Libraries Case Study

    OpenAIRE

    Collins, Matthew; Karami, Amir

    2018-01-01

    Social networking sites such as Twitter have provided a great opportunity for organizations such as public libraries to disseminate information for public relations purposes. However, there is a need to analyze vast amounts of social media data. This study presents a computational approach to explore the content of tweets posted by nine public libraries in the northeastern United States of America. In December 2017, this study extracted more than 19,000 tweets from the Twitter accounts of sev...

  7. The role of mass media campaigns in reducing high-risk drinking among college students.

    Science.gov (United States)

    DeJong, William

    2002-03-01

    This article categorizes and describes current media campaigns to reduce college student drinking, reviews key principles of campaign design and outlines recommendations for future campaigns. The article describes three types of media campaigns on student drinking: information, social norms marketing, and advocacy. Key principles of campaign design are derived from work in commercial marketing, advertising, and public relations and from evaluations of past public health campaigns. Information campaigns on the dangers of high-risk drinking are common, but none has been rigorously evaluated. Quasi-experimental studies suggest that social norms marketing campaigns, which correct misperceptions of campus drinking norms, may be effective, but more rigorous research is needed. As of this writing, only one major media campaign has focused on policy advocacy to reduce college student drinking, but it is still being evaluated. Lessons for campaign design are organized as a series of steps for campaign development, implementation and assessment: launch a strategic planning process, select a strategic objective, select the target audience, develop a staged approach, define the key promise, avoid fear appeals, select the right message source, select a mix of media channels, maximize media exposure, conduct formative research, and conduct process and outcome evaluations. Future campaigns should integrate information, social norms marketing, and advocacy approaches to create a climate of support for institutional, community and policy changes that will alter the environment in which students make decisions about their alcohol consumption.

  8. A mass conservative numerical solution of vertical water flow and mass transport equations in unsaturated porous media

    International Nuclear Information System (INIS)

    Lim, S.C.; Lee, K.J.

    1993-01-01

    The Galerkin finite element method is used to solve the problem of one-dimensional, vertical flow of water and mass transport of conservative-nonconservative solutes in unsaturated porous media. Numerical approximations based on different forms of the governing equation, although they are equivalent in continuous forms, can result in remarkably different solutions in an unsaturated flow problem. Solutions given by a simple Galerkin method based on the h-based Richards equation yield a large mass balance error and an underestimation of the infiltration depth. With the employment of the ROMV (restoration of main variable) concept in the discretization step, the mass conservative numerical solution algorithm for water flow has been derived. The resulting computational schemes for water flow and mass transport are applied to sandy soil. The ROMV method shows good mass conservation in water flow analysis, whereas it seems to have a minor effect on mass transport. However, it may relax the time-step size restriction and so ensure an improved calculation output. (author)

  9. Psychiatric emergency "surge capacity" following acts of terrorism and mass violence with high media impact: what is required?

    Science.gov (United States)

    Claassen, Cindy; Kashner, T Michael; Kashner, Tetyana K; Xuan, Lei; Larkin, Gregory L

    2011-01-01

    Adequate preparedness for acts of terrorism and mass violence requires a thorough understanding of the postdisaster mental health needs of all exposed groups, including those watching such events from a distance. This study examined emergency psychiatric treatment-seeking patterns following media exposure to four national terrorist or mass casualty events. An event was selected for study if (a) it precipitated local front-page headlines for >5 consecutive days and (b) emergency service psychiatrists identified it as specifically precipitating help-seeking in the study hospital. Four events qualified: the Oklahoma City bombing (1995), the Columbine High School (1999) and Wedgewood Baptist Church (1999) shootings and the terrorist attacks of September 11, 2001. Time-series analyses were used to correct for autocorrelation in visit patterns during the postdisaster week, and equivalent time periods from years before and after each event were used as control years. Overall, disaster week census did not differ significantly from predisaster weeks, although 3-day nonsignificant decreases in visit rate were observed following each disaster. Treatment-seeking for anxiety-related issues showed a nonsignificant increase following each disaster, which became significant in the "all disaster" model (t=5.17; P=.006). Intensity of media coverage did not impact rate of help-seeking in any analysis. Although these sentinel US disasters varied in scope, method, geographic proximity to the study site, perpetrator characteristics, public response, sequelae and degree of media coverage, the extent to which they impacted emergency department treatment-seeking was minimal. Geographically distant mass violence and disaster events of the type and scope studied here may require only minimal mental health "surge capacity" in the days following the event. Copyright © 2011 Elsevier Inc. All rights reserved.

  10. Public health interventions: reaching Latino adolescents via short message service and social media.

    Science.gov (United States)

    Vyas, Amita N; Landry, Megan; Schnider, Marisa; Rojas, Angela M; Wood, Susan F

    2012-07-12

    Adolescents are substantial users of short message service (SMS) and social media. The public health community now has more opportunities to reach this population with positive youth development and health messages through these media. Latinos are a growing and youthful population with significant health risks and needs. This population may benefit from SMS and social media health interventions. To examine (1) SMS and social media utilization and behavior among Latino youth, and (2) how SMS and social media can be effectively used as a component of public health interventions focused on decreasing sexual risk taking among Latino youth. A mixed-methods approach, using both quantitative survey data and qualitative interview data, was used to provide a robust understanding of SMS and social media use and behavior for public health interventions. We recruited 428 ninth and tenth grade, self-identifying Latino adolescents to participate in a quantitative survey. Additionally, we conducted five key informant interviews with staff and 15 youth. We found that 90.8% (355/391) of respondents had access to a mobile phone either through having their own or through borrowing or sharing one. Of those who had access to a mobile phone, 94.1% (334/355) used SMS, with 41.1% (113/275) sending and receiving more than 100 text messages per day. Of 395 respondents, 384 (97.2%) had at least one social media account, and the mean number of accounts was 3.0 (range 0-8). A total of 75.8% (291/384) of adolescents logged in to their account daily. Of those with a social media account, 89.1% (342/384) had a Facebook account. Youth who took the survey in English were significantly more likely than those who took it in Spanish to have access to a mobile phone (χ(2) (1 )= 5.3; 93.3% vs 86.3%; P = .02); to be high-volume texters (χ(2) (2 )= 16.8; 49.4% vs 25.3%; P Facebook account (χ(2) (1 )= 9.9; 90.9% vs 79.7%; P = .002); and to have a greater mean number of social media accounts (t(387 )= 7

  11. Leveraging Social Media to Engage the Public in Homeland Security

    Science.gov (United States)

    2009-09-01

    amygdala , an almond-shaped mass located deep within the temporal lobes that are central to the brain’s fear circuit. In response, the amygdala set off a... hijackers did not ban the use of cell phones, so they began to collect information. Through calls to loved ones, emails and text messages passengers...learned the fate of the other hijacked airplanes and decided to respond and defend the White House, the United States Capitol and potentially saved

  12. The decline of natural sciences in the culture of mass media

    Science.gov (United States)

    Elías, Carlos

    2011-06-01

    This study sets out to determine if the interest in and study of natural sciences is declining in western countries as scientists currently contend. Part one demonstrates how survey results reveal a decline of interest in scientific news in the EU. Part two explores the decline of interest further through examining data such as the number of students interested in scientific subjects and scientific careers. I explore the hypothesis that the lack of interest in scientific subjects is influenced by the culture of the mass media, and the manner in which the media covers scientific items. I examine a range of media outlets, from reality TV shows and TV series, to movies and the press. Many aspects of this paper have been discussed in depth in my book published in 2008: La razón estrangulada (Reason Strangled: the Crisis of Science in Contemporary Society).

  13. The relationship between trust in mass media and the healthcare system and individual health: evidence from the AsiaBarometer Survey

    Directory of Open Access Journals (Sweden)

    Tokuda Yasuharu

    2009-01-01

    Full Text Available Abstract Background Vertical and horizontal trust, as dimensions of social capital, may be important determinants of health. As mass media campaigns have been used extensively to promote healthy lifestyles and convey health-related information, high levels of individual trust in the media may facilitate the success of such campaigns and, hence, have a positive influence on health. However, few studies have investigated the relationship between trust levels in mass media, an aspect of vertical trust, and health. Methods Based on cross-sectional data of the general population from the AsiaBarometer Survey (2003–2006, we analyzed the relationship between self-rated health and trust in mass media, using a multilevel logistic model, adjusted for age, gender, marital status, income, education, occupation, horizontal trust, and trust in the healthcare system. Results In a total of 39082 participants (mean age 38; 49% male, 26808 (69% were classified as in good health. By the levels of trust in mass media, there were 6399 (16% who reported that they trust a lot, 16327 (42% reporting trust to a degree, 9838 (25% who do not really trust, 3307 (9% who do not trust at all, and 191 (0.5% who have not thought about it. In the multilevel model, trust in mass media was associated with good health (do not trust at all as the base group: the odds ratios (OR of 1.16 (95% confidence interval (CI = 1.05–1.27 for do not really trust; OR of 1.35 (95% CI = 1.23–1.49 for trust to a degree, and 1.57 (95% CI = 1.36–1.81 for trust a lot. Horizontal trust and trust in the healthcare system were also associated with health. Conclusion Vertical trust in mass media is associated with better health in Asian people. Since mass media is likely an important arena for public health, media trust should be enhanced to make people healthier.

  14. Status of Utilizing Social Media Networks in the Teaching-Learning Process at Public Jordanian Universities

    Directory of Open Access Journals (Sweden)

    Muneera Abdalkareem Alshdefait

    2018-03-01

    Full Text Available This study aimed at finding out the status of utilizing social media networks in the teaching-learning process at public Jordanian Universities. To achieve the goal of the study, the descriptive developmental method was used and a questionnaire was developed, consisting of (35 statements. The questionnaire was checked for its validity and reliability. Then it was distributed to a sample of (382 male and female students from the undergraduate and graduate levels. The study results showed that the participants gave a low score to the status of utilizing social media networks in the teaching-learning process at public Jordanian universities. The results also showed that there were statistically significant differences between the participants of the study according to the academic rank attributed to the graduate students, and according to gender attributed to male students at the instrument macro level and on all dimensions of the two variables. In light of these results, the study recommended that public universities should utilize modern technology in the educational process, urge and encourage the teaching staff members to use the social media networks in the teaching-learning process and raise the students' awareness about the benefits of using social media networks. Keywords: Social media networks, Teaching-learning process, Public Jordanian Universities

  15. The effects of media on the level of accountability of public organization

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    Mehrdad Matani

    2014-09-01

    Full Text Available One of the features of democratic political systems is the accountability against their own performances. Media, one of the powerful elements of civil society and effectual on public thought, plays an important role in making the government responsive. To achieve this goal, the present study tries to investigate the effect of media on the improvement of the accountability level of the government agencies. The statistical society of this research includes all male students of Azad Ghaemshahr University where 320 students were selected through purposive sampling method based on Kerjesy and Morgan table. Applied research method is used in this survey. A researcher-made questionnaire was used to collect the required data. In order to validate the instrument, appropriate questions related to each variable were extracted from valid sources and finally approved by authorities. In order to calculate the reliability of the questionnaire, Cronbach’s alpha was calculated to be 89. Since the distribution of the data was normal, parametric statistical tests were used to testify the hypotheses. The findings of the study show that the media could be effective in terms of making public organizations responsive, through leading and training the public, unifying demands, and monitoring and broadcasting. However, the findings reveal that if the media were free and independent, they would better perform their responsibilities. Finally, the study at hand concludes that in comparison to other media, television is much more powerful in terms of pushing the public sector to be responsive.

  16. CREATION OF THE SHUGHNANI DISCOURSE OF PUBLIC SPHERE IN THE MEDIA AND SOCIAL NETWORKS

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    П Ш Абдулхамидова

    2017-12-01

    Full Text Available Shughnani, one of the Pamiri languages of Tajikistan, is a minority language, and has no written script. Socio-economic and political changes in the lives of language speakers have affected the functioning of this small language, which was previously devoid of social significance. In the late 1980s, ideas began to emerge about the expansion of its functions, and attempts were made to use it in print media, television and radio. Observation of the functional development of Shugnani in these media led to the hypothesis of the emergence of a public sphere discourse, where it is possible to raise problems of social importance, and discuss them to search for eventual solutions. The main purpose of the article is to study attempts to create a discourse of the public sphere for Shugnani, in media and on the Facebook social network. The theoretical and methodological approaches of the study are based on the concept of the pub-lic sphere of Habermas, using the Critical Discourse Analysis paradigm (Fairclough. The data for the study were taken from Shughnani print media, from speeches on television and radio, and from postings by members of Shughnani Facebook groups. The findings reveal that the Shughnani presence in the media is limited, and construction of public opinion is more successfully carried out via Shughnani groups on Facebook. Analysis of the discursive practices involved shows that, despite the slow development of a media presence, the establishment of public discourse occurs through the creation of verbal units which have a journalistic character. Shugnani-speaking groups on Facebook contribute to the strengthening of the posi-tion of the language, through the formulation and discussion of issues relevant to members of the language community and the creation of language units that enhance confidence in the use of non-written Shugnani in the public sphere.

  17. Gaining Momentum: How Media Influences Public Opinion To Push Civil-Military Decision Makers Into Formulating Foreign Policy

    Science.gov (United States)

    2016-02-09

    1 AIR WAR COLLEGE AIR UNIVERSITY GAINING MOMENTUM: HOW MEDIA INFLUENCES PUBLIC OPINION TO PUSH CIVIL-MILITARY DECISION MAKERS INTO...engagements from the past, evidence suggest the media or press does have an influence over public opinion, especially during times of war and humanitarian...changes and that leaders must take into consideration that public opinion and the media may provide a large amount of influence over how the nation

  18. Public and media attitudes to nuclear power in Italy

    International Nuclear Information System (INIS)

    Belelli, U.

    1988-01-01

    A study carried out by the Italian Electricity Board on the public acceptability of nuclear power, is reported. The question was examined in two ways. A sociological analysis was carried out with the aim of understanding the behaviour of public opinion. The results revealed that individual attitudes towards nuclear power are based on cost-benefit evaluations assessed in terms of social parameters by an instinctive rather than a rational process. Secondly press articles before and after the Chernobyl accident were analysed in terms of both the message being communicated and the quality of the technical content. Characteristics of the press coverage were more stress on nuclear safety after Chernobyl leading to greater opposition to nuclear power in general, a tendency for comment to dominate over factual information and no proper evaluation of the technical content. The major overall conclusions drawn are the need for international cooperation to address the social implications of the nuclear question, and for effective communication of information on power plant safety both to expert social and political bodies and, in a popular version, to the general public. (U.K.)

  19. The mass media exposure and disordered eating behaviours in Spanish secondary students.

    Science.gov (United States)

    Calado, María; Lameiras, María; Sepulveda, Ana R; Rodríguez, Yolanda; Carrera, María V

    2010-01-01

    The aim of this study was to investigate the association between disordered eating behaviours/attitudes and mass media exposure in a cross-sectional national survey of 1165 Spanish secondary students (age between 14 and 16 years). A battery of questionnaires were used to investigate mass media influence, body dissatisfaction, physical appearance, sociocultural attitudes and self-esteem. Likewise, the EAT-26 questionnaire was used to assess disordered eating behaviours/attitudes, identifying that 6.6% (n = 32) of the male and 13.6% (n = 68) of the female students reached a cut-off point of 20 or above. The main finding was that female and male adolescents with disordered eating showed an increased exposure to TV and magazine sections related to body image, specifically regarding music video channels, in comparison with those without eating disordered, gender-matched counterparts. However, findings indicate that media exposure was different to some degree between males and females with disordered eating behaviour. Males with disordered eating behaviours and attitudes were associated with higher TV and magazine exposure to health sections and also greater body dissatisfaction, internalisation of the thin-ideal and social and appearance comparison. In females, disordered eating was associated with higher TV and magazine exposure to dieting, fashion and sport sections, greater body dissatisfaction, internalisation and awareness of the thin-ideal and lower self-esteem. Understanding the mechanism involved in the media exposure's influence on adolescents is critical in preventing disordered eating.

  20. Mass Media and Re-Branding Nigeria Project: A Historical Evaluation of a Failed Government Policy

    Directory of Open Access Journals (Sweden)

    Kelechi Johnmary Ani

    2014-03-01

    Full Text Available Mass media exercise extra-ordinary influence on the state and citizenry of every country and the ability of media to facilitate man’s behavioural change through its agenda- setting role makes them central in the re-branding process. The implication became that those politicians who champion the re-branding process tried to win the citizenry’s legitimacy through the media. This paper shows that the major challenges of the re-branding project include the inability of the Nigerian political leadership to re-brand themselves, corruption in every sphere of our national life, national insecurity, advance fee fraud, collapse of the education sector, poverty. It revealed that peace is a multi-dimensional term, which creates new environment for progressive nation building process. The rebranding project finally failed when the protagonist minister went to contest for senatorial election and his successor refused to step into her re-branding project shoes. This work called for the rise of a new government and media that would engage in ethical politics through sound leaders, priming, peace building, ethical education, etc as the roadmap to sustainable peace, security and national re-branding. The paper concluded by showing that it is only a national re-branding that is championed by the masses which can lead the citizenry to the desired goals of being a real Giant of Africa.

  1. Numerical investigation of vapor–liquid heat and mass transfer in porous media

    International Nuclear Information System (INIS)

    Xin, Chengyun; Rao, Zhonghao; You, Xinyu; Song, Zhengchang; Han, Dongtai

    2014-01-01

    Highlights: • The heat and mass transfer behaviors in porous media was investigated. • A modified separate flow model (MSFM) was developed. • The influence of heat flux direction on heat and fluid flow behaviors is great. • The saturation profile is weakly discontinuous on the phase interface. • A countercurrent flow exists in two-phase region. - Abstract: A modified separate flow model (MSFM) is developed to numerically investigate the heat and mass transfer behaviors in porous media in this paper. In the MSFM, the effects of capillarity, liquid phase change, nonisothermal two-phase region and the local thermal non-equilibrium (LTNE) are considered. The vapor and liquid velocities are both converted into intermediate variables in the simulations and conveniently convergent solutions are obtained because a special upwind scheme for the convection or boiling heat transfer source and variable convergence factors are simultaneously employed. Two typical numerical examples with a one-dimension model of porous media are studied that the high heat fluxes are vertical and parallel to the fluid flow direction, respectively. And the results indicated that the influence of heat flux direction on heat and fluid flow behaviors in porous media is great. The nonisothermal phenomenon in the two-phase region is obvious for the former while the LTNE phenomenon is remarkable in the two-phase region for the latter. The results also showed several similar behaviors that the saturation profile is weakly discontinuous on the phase interface and a countercurrent flow exists in two-phase region

  2. Towards a Discourse for Criticism in Language Teaching: Analysis of Sociocultural Representations in Mass Media

    Directory of Open Access Journals (Sweden)

    Margarita Rosa Vargas Torres

    2010-10-01

    Full Text Available This article states that in order to exercise citizenship with responsibility, language teachers need to popularize a discourse for criticism in which students and teachers transcend tacit knowledge and common sense due to meta-cognition and argumentation and reach systematic knowledge and procedures posed by experts in the different disciplines. As illustrated inside, the source and objective of analysis by means of which this discourse can be contextualized in language teaching is the language of mass media and all the sociocultural and signifying practices that it invokes. We conclude that through the analysis of mass media it is possible to educate students with the basic knowledge and skills necessary to interact critically in the world.

  3. Single Thai women's interpersonal communication and mass media reception on AIDS.

    Science.gov (United States)

    Nishino, Y; Schunck, M

    1997-04-01

    This research examines young unmarried women's ways of talking about AIDS, AIDS prevention, and its relationship to mass media AIDS messages in Thailand. Data were derived from a survey conducted in four districts of Kanchanaburi province. Three hundred ninety-seven unmarried women were extracted from the approximately 1,800 original subjects for this analysis. Respondents were asked about the subjects and extent of their conversations about AIDS, the choice of discussion partners, considerations of social appropriateness in talking about the disease, as well as their risk perception. Important findings were that (a) women tend to talk about AIDS primarily with friends and siblings, (b) their reception level of mass media messages is related to the number of topics discussed and frequency of talks by the subjects, and (c) socioeconomic status and age are related to the variety and frequency of talking about AIDS. Implications for AIDS education are discussed.

  4. A Systematic Search and Review of Adult-Targeted Overweight and Obesity Prevention Mass Media Campaigns and Their Evaluation: 2000-2017.

    Science.gov (United States)

    Kite, James; Grunseit, Anne; Bohn-Goldbaum, Erika; Bellew, Bill; Carroll, Tom; Bauman, Adrian

    2018-01-01

    Mass media campaigns are a commonly used strategy in public health. However, no review has assessed whether the design and evaluation of overweight and obesity campaigns meets best practice recommendations. This study aimed to fill this gap. We systematically searched five databases for peer-reviewed articles describing adult-targeted obesity mass media campaigns published between 2000 and 2017, complemented by reference list searches and contact with authors and agencies responsible for the campaigns. We extracted data on campaign design, implementation, and evaluation from eligible publications and conducted a qualitative review of 29 publications reporting on 14 campaigns. We found a need for formative research with target audiences to ensure campaigns focus on the most salient issues. Further, we noted that most campaigns targeted individual behaviors, despite calls for campaigns to also focus upstream and to address social determinants of obesity. Television was the dominant communication channel but, with the rapid advance of digital media, evaluation of other channels, such as social media, is increasingly important. Finally, although evaluation methods varied in quality, the evidence suggests that campaigns can have an impact on intermediate outcomes, such as knowledge and attitudes. However, evidence is still limited as to whether campaigns can influence behavior change.

  5. Utilization of Mass Media and Effects for Developing Women’s Health

    Directory of Open Access Journals (Sweden)

    Sema Ozbas

    2010-10-01

    Full Text Available Women's health, family and society resulting from psycho-social factors, women's individual health status, fertility behavior, such as the quality of health services are affected by many factors. Factors that affect health because they are many and various, to develop health strategies and actions are also many and varied. Therefore, the development of health issue, not only the health sector, many sectors of the business. One of the most important of these sectors is the media. Women how to mass media can reach, when they choose what is, and these preferences in women's health in developing discuss how the effective use of women in this study visual media to reach out difficulties they were experiencing. Especially in rural areas, it is observed more pronounced. Women in the use of the media gather useful information, they apply this knowledge in the development of their health and it was concluded that the media would be effective. [TAF Prev Med Bull 2010; 9(5.000: 541-546

  6. The schizophrenia stigma and mass media: a search for news published by wide circulation media in Brazil.

    Science.gov (United States)

    Bevilacqua Guarniero, Francisco; Bellinghini, Ruth Helena; Gattaz, Wagner Farid

    2017-06-01

    Schizophrenia is the most common illness used today as a metaphor in the media and routinely appears associated with crime and violence with no medical or scientific rigor, reinforcing the stigma against this disorder. Evaluation of the presence of structural stigma in the Brazilian media by means of a survey of printed news and the Internet using the term schizophrenia and its correlates under three aspects: (a) medical and scientific uses, (b) assigning a diagnosis of schizophrenia to crime suspects with little or no medical or scientific rigor, and (c) the metaphorical use. The study was conducted in three stages: search for publications, classification of items found and analysis of the context in which they were published. The survey was conducted in two periods: 2008 and 2011, the first being restricted to the newspaper Folha de S. Paulo and the second extended to the homepage of the main Brazilian print media. We found 229 texts, distributed as follows: 89 (39%) records as science and health, with a tendency to impersonality; 62 (27%) records as crime and violence, in which the 'diagnosis' of schizophrenia is given by lay people and 'supported' by an archeology of the life of the suspect which enlists all sorts of non-standard behavior; and 78 (34%) records of metaphorical use, always with a negative meaning. Most of the texts found (a) does not give voice to people with schizophrenia and their suffering, (b) trivializes the use of this psychiatric illness out of context to describe contradictory or of dubious character political and economic decisions, and (c) reinforces the stigma that lays over the bearer of schizophrenia individualizing them only in rare violent cases with a supposed diagnosis.

  7. Borders amidst power, State and mass media, from a critical theory standpoint

    Directory of Open Access Journals (Sweden)

    Manuel Ortiz Marín

    2006-07-01

    Full Text Available A conception of the power, from the glance of the Critical Theory that it allows to understand the woven complex that links the relations of power to most of the human activities. This paper also approaches to the State as a regulating element of the different forces from institutional character, that they operate in its interior like structures of power and the function as that the massive mass media in the complexity of the modern societies act.

  8. Cost-effectiveness of a smokeless tobacco control mass media campaign in India.

    Science.gov (United States)

    Murukutla, Nandita; Yan, Hongjin; Wang, Shuo; Negi, Nalin Singh; Kotov, Alexey; Mullin, Sandra; Goodchild, Mark

    2017-08-10

    Tobacco control mass media campaigns are cost-effective in reducing tobacco consumption in high-income countries, but similar evidence from low-income countries is limited. An evaluation of a 2009 smokeless tobacco control mass media campaign in India provided an opportunity to test its cost-effectiveness. Campaign evaluation data from a nationally representative household survey of 2898 smokeless tobacco users were compared with campaign costs in a standard cost-effectiveness methodology. Costs and effects of the Surgeon campaign were compared with the status quo to calculate the cost per campaign-attributable benefit, including quit attempts, permanent quits and tobacco-related deaths averted. Sensitivity analyses at varied CIs and tobacco-related mortality risk were conducted. The Surgeon campaign was found to be highly cost-effective. It successfully generated 17 259 148 additional quit attempts, 431 479 permanent quits and 120 814 deaths averted. The cost per benefit was US$0.06 per quit attempt, US$2.6 per permanent quit and US$9.2 per death averted. The campaign continued to be cost-effective in sensitivity analyses. This study suggests that tobacco control mass media campaigns can be cost-effective and economically justified in low-income and middle-income countries. It holds significant policy implications, calling for sustained investment in evidence-based mass media campaigns as part of a comprehensive tobacco control strategy. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2017. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

  9. Opinion dynamics: kinetic modelling with mass media, application to the Scottish independence referendum

    OpenAIRE

    Boudin , Laurent; Salvarani , Francesco

    2016-01-01

    International audience; We consider a kinetic model describing some mechanisms of opinion formation in the framework of referendums, by allowing that the individuals, who can interact between themselves and modify their opinion by means of spontaneous self-thinking, are moreover under the influence of mass media. After proving the main properties of the model, such as existence of solutions and conservation properties, we study, at the numerical level, both the transient and the asymptotic re...

  10. The Impact of Mass-Media on Consumer Behaviour Among Children and Young People

    OpenAIRE

    Adriana Anca Cristea; Mihaela Simona Apostol; Tatiana Corina Dosescu

    2014-01-01

    We note that nowadays the mass-media discourse influences the consumer behaviour of children and young people, more specifically, it is obvious that it has brought about changes in many fields (i.e., culture, economy, society, etc.). Advertising messages which target consumers resulted in attitude and behaviour changes, due to new, specially designed marketing techniques and strategies aimed at reaching children and young people. The consumer behaviour of this type of audience has its own cha...

  11. Patients' perceptions of cosmetic surgery at a time of globalization, medical consumerism, and mass media culture: a French experience.

    Science.gov (United States)

    Lazar, Câlin Constantin; Deneuve, Sophie

    2013-08-01

    The global popularity of cosmetic surgery, combined with mass media attention on medical consumerism, has resulted in misinformation that may have negatively affected the "collective image" of aesthetic practitioners. The authors assess patients' perceptions of cosmetic surgery and analyze their decision-making processes. During a 2-year period, 250 consecutive patients presenting to either of 2 public hospitals for cosmetic surgery treatment were asked to complete a 7-item questionnaire evaluating their knowledge of opinions about, and referring practices for, aesthetic procedures. Patients undergoing oncologic, postbariatric, or reconstructive procedures were not included in the study. After exclusion of 71 cases for refusal or incompletion, 179 questionnaires were retained and analyzed (from 162 women and 17 men). Overall, repair (70.4%), comfort (45.3%), and health (40.8%) were the words most frequently associated with cosmetic surgery. Quality of preoperative information (69.3%), patient-physician relationship (65.4%), and results seen in relatives/friends (46.3%) were the most important criteria for selecting a cosmetic surgeon. Moreover, 82.7% of patients knew the difference between cosmetic surgery and cosmetic medicine. Although potential patients appear to be more educated about cosmetic surgery than they were several years ago, misinformation still persists. As physicians, we must be responsible for disseminating accurate education and strengthening our collaboration with general practitioners to improve not only our results but also the accuracy of information in the mass media.

  12. (Miscommunication across the Borders: Politics, Media and Public Opinion in Turkey

    Directory of Open Access Journals (Sweden)

    Banu Baybars-Hawks

    2015-08-01

    Full Text Available The American sociologist Charles Horton Cooley defined public opinion "as a process of interaction and mutual influence rather than a state of broad agreement" in 1918. On the other hand, according to the American political scientist V.O. Key, public opinion was "opinions held by private persons which governments find it prudent to heed," in 1961. During the 1990s, advances in statistical and demographic analysis helped the development of an understanding of public opinion as the collective view of a defined population, such as a particular demographic or ethnic group. In this view, the influence of public opinion is not restricted to politics and elections. Public opinion is considered a powerful force in many other spheres, such as culture, fashion, literature and the arts, consumer spending, and marketing and public relations.1 Attitudes and values play a crucial role in the development of public opinion. Different variables embedded in the political, social and media structure of the country also have potential to make an impact on public opinion. These dynamics vary from the economics to the judicial system and democratic principles functioning in that country. On the other hand, public opinion has a power to shape politics and media's priorities in reporting. The interaction among politics, public opinion and media of one country can be better analyzed with the findings of public opinion research administered regularly. In Turkey, the research on and analysis of public opinion are most frequent during the election times. Therefore, it seems necessary to measure the public opinion more regularly to test the relationships among political, public and media agendas. Accordingly, the current study seeks to fill this gap. It is argued that in the absence of timely feedback from public surveys, decisions and policies for improving different services and institutions functioning in the country might not achieve their expected goal. The findings of

  13. Public crowdsensing of heat waves by social media data

    Science.gov (United States)

    Grasso, Valentina; Crisci, Alfonso; Morabito, Marco; Nesi, Paolo; Pantaleo, Gianni

    2017-07-01

    Investigating on society-related heat wave hazards is a global issue concerning the people health. In the last two decades, Europe experienced several severe heat wave episodes with catastrophic effects in term of human mortality (2003, 2010 and 2015). Recent climate investigations confirm that this threat will represent a key issue for the resiliency of urban communities in next decades. Several important mitigation actions (Heat-Health Action Plans) against heat hazards have been already implemented in some WHO (World Health Organization) European region member states to encourage preparedness and response to extreme heat events. Nowadays, social media (SM) offer new opportunities to indirectly measure the impact of heat waves on society. Using the crowdsensing concept, a micro-blogging platform like Twitter may be used as a distributed network of mobile sensors that react to external events by exchanging messages (tweets). This work presents a preliminary analysis of tweets related to heat waves that occurred in Italy in summer 2015. Using TwitterVigilance dashboard, developed by the University of Florence, a sample of tweets related to heat conditions was retrieved, stored and analyzed for main features. Significant associations between the daily increase in tweets and extreme temperatures were presented. The daily volume of Twitter users and messages revealed to be a valuable indicator of heat wave impact at the local level, in urban areas. Furthermore, with the help of Generalized Additive Model (GAM), the volume of tweets in certain locations has been used to estimate thresholds of local discomfort conditions. These city-specific thresholds are the result of dissimilar climatic conditions and risk cultures.

  14. Public crowdsensing of heat waves by social media data

    Directory of Open Access Journals (Sweden)

    V. Grasso

    2017-07-01

    Full Text Available Investigating on society-related heat wave hazards is a global issue concerning the people health. In the last two decades, Europe experienced several severe heat wave episodes with catastrophic effects in term of human mortality (2003, 2010 and 2015. Recent climate investigations confirm that this threat will represent a key issue for the resiliency of urban communities in next decades. Several important mitigation actions (Heat-Health Action Plans against heat hazards have been already implemented in some WHO (World Health Organization European region member states to encourage preparedness and response to extreme heat events. Nowadays, social media (SM offer new opportunities to indirectly measure the impact of heat waves on society. Using the crowdsensing concept, a micro-blogging platform like Twitter may be used as a distributed network of mobile sensors that react to external events by exchanging messages (tweets. This work presents a preliminary analysis of tweets related to heat waves that occurred in Italy in summer 2015. Using TwitterVigilance dashboard, developed by the University of Florence, a sample of tweets related to heat conditions was retrieved, stored and analyzed for main features. Significant associations between the daily increase in tweets and extreme temperatures were presented. The daily volume of Twitter users and messages revealed to be a valuable indicator of heat wave impact at the local level, in urban areas. Furthermore, with the help of Generalized Additive Model (GAM, the volume of tweets in certain locations has been used to estimate thresholds of local discomfort conditions. These city-specific thresholds are the result of dissimilar climatic conditions and risk cultures.

  15. Fan Letters to the Cultural Industries: Border Literature about Mass Media

    Directory of Open Access Journals (Sweden)

    Claire Fox

    2001-01-01

    Full Text Available The concentration of the Mexican and U.S. cultural industries in cities outside of the border region and the intermittent outsourcing of Hollywood movies to production facilities in Baja, California, have had a marked impact on the literary practice of "fronterizo" 'border' intellectuals. This essay discusses the theme of the cinema in three narratives by authors from the U.S.-Mexico border region: "Hotel Frontera" ("Border Hotel", by Gabriel Trujillo Muñoz, "Canícula," by Norma Elia Cantú, and "The Magic of Blood," by Dagoberto Gilb. These narratives provide ethnographic information about the reception of nationally distributed mass media in the border region; at the same time they produce a contestatory discourse that challenges the manner in which the border and its populations have been portrayed and employed in the U.S. and Mexican film industries. The study of film culture must take into consideration patterns of consumption as well as production, and literature about mass media is one arena through which it is possible to focus on both of these processes simultaneously. Fronteriza/o writing about cinema reveals a desire to inhabit popular cinematic genres such as film noir and the western while at the same time retaining a critical stance towards them. This ambivalence is understood as a localist response to the marginalization of fronteriza/o cultural production in a bi-national context, rather than as general suspicion toward visual mass media on the part of "traditional" literary intellectuals.

  16. Mass media in health promotion: an analysis using an extended information-processing model.

    Science.gov (United States)

    Flay, B R; DiTecco, D; Schlegel, R P

    1980-01-01

    The information-processing model of the attitude and behavior change process was critically examined and extended from six to 12 levels for a better analysis of change due to mass media campaigns. Findings from social psychology and communications research, and from evaluations of mass media health promotion programs, were reviewed to determine how source, message, channel, receiver, and destination variables affect each of the levels of change of major interest (knowledge, beliefs, attitudes, intentions and behavior). Factors found to most likely induce permanent attitude and behavior change (most important in health promotion) were: presentation and repetition over long time periods, via multiple sources, at different times (including "prime" or high-exposure times), by multiple sources, in novel and involving ways, with appeals to multiple motives, development of social support, and provisions of appropriate behavioral skills, alternatives, and reinforcement (preferably in ways that get the active participation of the audience). Suggestions for evaluation of mass media programs that take account of this complexity were advanced.

  17. Effects of a statewide antismoking campaign on mass media messages and smoking beliefs.

    Science.gov (United States)

    Murray, D M; Prokhorov, A V; Harty, K C

    1994-01-01

    BACKGROUND. In 1985, The Minnesota Legislature initiated a long-term and broad-based program to deter adolescent tobacco use. The initiative was funded by higher taxes on tobacco products and combined school-based programming, mass-media campaigns, and local community grants. The Minnesota-Wisconsin Adolescent Tobacco-Use Research Project was designed to evaluate this effort by monitoring adolescent tobacco use and related factors in Minnesota and Wisconsin from 1986 to 1990. The results presented in this paper indicate that the Minnesota initiative dramatically increased Minnesota schoolchildren's reported exposure to the anti-smoking messages in the mass media but had little effect on smoking-related beliefs or smoking behaviors. CONCLUSIONS. These results, together with the findings from other recent studies, suggest that even dramatic increases in exposure to anti-tobacco messages in the mass-media, in the absence of a substantial and sustained school-based tobacco prevention measures, may be insufficient to generate reductions in adolescent tobacco use.

  18. Lithuania’s Images in Russian Mass Media after the Annexation of Crimea

    Directory of Open Access Journals (Sweden)

    Pugačiauskas Virgilijus

    2017-12-01

    Full Text Available One of the distinctive features of Russia’s confrontation with the West over the 2014-2016 period is the intensification of Russian propaganda both in foreign countries and within the state. Lithuania, whose relations with a major neighbour were not normalized, and which openly supported Ukraine’s position, attracted the additional attention of Russian mass media in which an incitement to anti- Lithuanian moods was bolstered. In this case, it is endeavoured to generally describe how the mass media (television and newspapers played a role in contriving a social construct and ascertain the Lithuanian quantitative characteristics which are presented in Russian mass media. Referring to the analysis, one can distinguish three prevailing negative images of Lithuania - that is, Russophobic and anti-Russian; a falsifier of history; and a failing and non-influential state. These images, being consistently and purposefully exploited in Russian information space, almost with no alternative sources, turned into undeniable truth for the majority of Russian citizens. This provides the Kremlin with vast possibilities of manipulation in constructing the tactics and strategy of geopolitical instability. On the other hand, one should not forget that such a negative picture of Lithuania serves as a way in which Russian society justifies Putin’s political system and demonstrates its superiority over the values of the Western world.

  19. Factors influencing the uptake of a mass media intervention to improve child feeding in Bangladesh.

    Science.gov (United States)

    Kim, Sunny S; Roopnaraine, Terry; Nguyen, Phuong H; Saha, Kuntal K; Bhuiyan, Mahbubul I; Menon, Purnima

    2018-04-11

    Mass media are increasingly used to deliver health messages to promote social and behaviour change, but there has been little evidence of mass media use for improving a set of child feeding practices, other than campaigns to promote breastfeeding. This study aimed to examine the factors influencing the uptake of infant and young child feeding messages promoted in TV spots that were launched and aired nationwide in Bangladesh. We conducted a mixed-methods study, using household surveys (n = 2,000) and semistructured interviews (n = 251) with mothers of children 0-23.9 months and other household members. Factors associated with TV spot viewing and comprehension were analysed using multivariable logistic regression models, and interview transcripts were analysed by systematic coding and iterative summaries. Exposure ranged from 36% to 62% across 6 TV spots, with comprehension ranging from 33% to 96% among those who viewed the spots. Factors associated with comprehension of TV spot messages included younger maternal age and receipt of home visits by frontline health workers. Three direct narrative spots showed correct message recall and strong believability, identification, and feasibility of practicing the recommended behaviours. Two spots that used a metaphorical and indirect narrative style were not well understood by respondents. Understanding the differences in the uptake factors may help to explain variability of impacts and ways to improve the design and implementation of mass media strategies. © 2018 The Authors. Maternal and Child Nutrition Published by John Wiley & Sons, Ltd.

  20. Mass Media and HIV/AIDS Prevention Among Female Sex Workers in Beijing, China.

    Science.gov (United States)

    Xiao, Zhiwen; Li, Xiaoming; Lin, Danhua; Tam, Cheuk Chi

    2015-01-01

    The current study aimed to identify the sources of HIV prevention information for female sex workers in Beijing and assess the associations between levels of mass media exposure of HIV/AIDS prevention information and HIV/AIDS knowledge as well as condom use-related attitudes, beliefs, and behaviors. Cross-sectional data were collected from 359 female sex workers in Beijing, China. Chi-square tests and one-way ANOVA tests were employed. Female sex workers sampled in Beijing were more likely to obtain HIV/AIDS prevention information from television and street posters than radio and the Internet. However, a higher level of exposure to and a lasting impression on online information were significantly associated with a higher level of condom use self-efficacy and more consistent condom use among the participants. Exposure to HIV/AIDS prevention information delivered by radio, street posters, and the Internet was found to be associated with sexual communication about HIV or condom use with sexual partners. Overall, this study provides preliminary evidence of the utility of various mass media outlets in delivering HIV/AIDS prevention information among female sex workers in China. Future studies are needed to systematically examine the effectiveness of mass media-based prevention education on HIV/AIDS related attitudes and behaviors among female sex workers and other populations in China.