WorldWideScience

Sample records for public education campaigns

  1. "War on Waste": A Public-Education Campaign.

    Science.gov (United States)

    Larson, Mark A.; Massetti-Miller, Karen L.

    As part of a statewide campaign to increase both awareness of the problem of littering and illegal dumping, and participation in recycling activities, Humboldt County, California, began a recycling and antilittering education project in 1981. Pre- and postcampaign survey data suggest that the 9-month program, relying largely on television and…

  2. Georgia's Cancer Awareness and Education Campaign: combining public health models and private sector communications strategies.

    Science.gov (United States)

    Parker, Demetrius M

    2004-07-01

    The Georgia Cancer Awareness and Education Campaign was launched in September 2002 with the goals of supporting cancer prevention and early detection efforts, heightening awareness of and understanding about the five leading cancers among Georgia residents, and enhancing awareness and education about the importance of proper nutrition, exercise, and healthy lifestyles. The inaugural year of the campaign is outlined, beginning with adherence to the public health principles of surveillance, risk factor identification, intervention evaluation, and implementation. A strategic and integrated communications campaign, using tactics such as paid advertising, public service announcements, local community relations, media releases, a documentary film, special events, and other components, is described in detail with links to multimedia samples. With an estimated budget of 3.1 million dollars, the first year of the campaign focuses on breast and cervical cancer screening and early detection.

  3. An educational multimedia campaign has differential effects on public stroke knowledge and care-seeking behavior.

    Science.gov (United States)

    Marx, Juergen J; Nedelmann, Max; Haertle, Birgit; Dieterich, Marianne; Eicke, Bernd M

    2008-03-01

    To study the differential educational effects of a multimodal educational program on public stroke knowledge, we performed computer-assisted telephone surveys among a random sample of 500 members of the general public, before and immediately after an intense three-month educational campaign. The intervention comprised of poster advertisements, flyers, mail circular, slogans, stroke interest stories etc. in local newspapers, on television and radio, and public events. The main outcome measures were stroke knowledge, the intended behavior in acute stroke and the educational media remembered after the intervention. General knowledge of the nature of stroke (65.7% correct answers before versus 84.9 % after the campaign, p differential effects on public stroke knowledge and individual stroke risk,which does not necessarily lead to a change in care-seeking behavior. Repeated information using short-tailored slogans and cues to action led to a gain in general stroke knowledge, especially in high-risk populations of lower educational background. Large educational campaigns seem unsuitable, however, for mediation of detailed information on stroke.

  4. Youth's Awareness of and Reactions to The Real Cost National Tobacco Public Education Campaign.

    Directory of Open Access Journals (Sweden)

    Jennifer C Duke

    Full Text Available In 2014, the Food and Drug Administration (FDA launched its first tobacco-focused public education campaign, The Real Cost, aimed at reducing tobacco use among 12- to 17-year-olds in the United States. This study describes The Real Cost message strategy, implementation, and initial evaluation findings. The campaign was designed to encourage youth who had never smoked but are susceptible to trying cigarettes (susceptible nonsmokers and youth who have previously experimented with smoking (experimenters to reassess what they know about the "costs" of tobacco use to their body and mind. The Real Cost aired on national television, online, radio, and other media channels, resulting in high awareness levels. Overall, 89.0% of U.S. youth were aware of at least one advertisement 6 to 8 months after campaign launch, and high levels of awareness were attained within the campaign's two targeted audiences: susceptible nonsmokers (90.5% and experimenters (94.6%. Most youth consider The Real Cost advertising to be effective, based on assessments of ad perceived effectiveness (mean = 4.0 on a scale from 1.0 to 5.0. High levels of awareness and positive ad reactions are requisite proximal indicators of health behavioral change. Additional research is being conducted to assess whether potential shifts in population-level cognitions and/or behaviors are attributable to this campaign. Current findings demonstrate that The Real Cost has attained high levels of ad awareness which is a critical first step in achieving positive changes in tobacco-related attitudes and behaviors. These data can also be used to inform ongoing message and media strategies for The Real Cost and other U.S. youth tobacco prevention campaigns.

  5. Changes in Obesity Awareness, Obesity Identification, and Self-Assessment of Health: Results from a Statewide Public Education Campaign

    Science.gov (United States)

    Tsai, Adam G.; Boyle, Tracy F.; Hill, James O.; Lindley, Corina; Weiss, Karl

    2014-01-01

    Background: Due to the high prevalence of obesity, individuals may be desensitized to weight as a personal health concern. Purpose: To evaluate changes in obesity awareness associated with a statewide public education campaign in Colorado. Methods: Cross-sectional random digit dial telephone surveys (n = 1,107 pre, n = 1101 post) were conducted…

  6. Benefit Cost Analysis of Three Skin Cancer Public Education Mass-Media Campaigns Implemented in New South Wales, Australia.

    Science.gov (United States)

    Doran, Christopher M; Ling, Rod; Byrnes, Joshua; Crane, Melanie; Shakeshaft, Anthony P; Searles, Andrew; Perez, Donna

    2016-01-01

    Public education mass media campaigns are an important intervention for influencing behaviour modifications. However, evidence on the effectiveness of such campaigns to encourage the population to reduce sun exposure is limited. This study investigates the benefits and costs of three skin cancer campaigns implemented in New South Wales from 2006-2013. This analysis uses Australian dollars (AUD) and 2010-11 as the currency and base year, respectively. Historical data on skin cancer were used to project skin cancer rates for the period 2006-2020. The expected number of skin cancer cases is derived by combining skin cancer rates, sunburn rates and relative risk of skin cancers due to sun exposure. Counterfactual estimates are based on sunburn exposure in the absence of the campaigns. Monetary values are attached to direct (treatment) and indirect (productivity) costs saved due to fewer skin cancer cases. Monetary benefits are compared with the cost of implementing the campaigns and are presented in the form of a benefit-cost ratio. Relative to the counterfactual (i.e., no campaigns) there are an estimated 13,174 fewer skin cancers and 112 averted deaths over the period 2006-2013. The net present value of these benefits is $60.17 million and the campaign cost is $15.63 million. The benefit cost ratio is 3.85, suggesting that for every $1 invested a return of $3.85 is achieved. Skin cancer public education mass media campaigns are a good investment given the likely extent to which they reduce the morbidity, mortality and economic burden of skin cancer.

  7. Raising America's Awareness of Cooperative Education: A Historical Overview of the National Commission for Cooperative Education Public Service Advertising Campaign.

    Science.gov (United States)

    Mosser, John W.; Muller, Brita

    This article provides an overview of a major national advertising campaign in support of cooperative education designed to expand postsecondary cooperative education in the United States. Conducted by the Advertising Council at the request of the National Commission for Cooperative Education and endorsed by 700 colleges and universities, the U.S.…

  8. Through Classroom Walls: A Collaborative Public Relations Education for Creating Integrated, Digital Media Campaigns

    Science.gov (United States)

    Geyer-Semple, Victoria

    2012-01-01

    Public relations (PR) educators and professionals often encounter strife of managing the need of teaching research, writing and critical thinking skills in the classroom. In addition, educators are also tending to the needs of implementing current industry trends into the undergraduate curriculum. In today's undergraduate PR programs significant…

  9. SOURCE REDUCTION BEHAVIOR AS AN INDEPENDENT MEASUREMENT OF THE IMPACT OF A PUBLIC HEALTH EDUCATION CAMPAIGN IN AN INTEGRATED VECTOR MANAGEMENT PROGRAM FOR THE ASIAN TIGER MOSQUITO

    Science.gov (United States)

    The goal of this study was to evaluate the effectiveness of a public health educational campaign to reduce backyard mosquito-larval habitats. Three communities each, within two New Jersey counties, were randomly selected to receive (1) both education and mosquito control, (2) education only, and (3)...

  10. [European Antibiotic Awareness Day educational campaign--has it changed public attitudes to antibiotic use in Poland?].

    Science.gov (United States)

    Mazińska, Beata; Hryniewicz, Waleria

    2010-11-01

    Widespread inappropriate antibiotic use is a global concern for public health care. That is why national and international antibiotic resistance control strategies recommend education of health-care professionals and the public to promote prudent antibiotic use. This paper show the effect of the 2009 public antibiotic campaign in Poland on the knowledge and social attitudes towards use of antibiotics. The aim of this study was to assess the level of knowledge and behaviour models of Polish people regarding antibiotics, recommendations for their use as well as sources of information on antibiotics. At the same time the study was aimed at assessing whether actions undertaken during educational campaigns resulted in growing knowledge on the subject of antibiotic use or a change in attitudes towards this group of medicines. A two-stage survey was carried out from October to December 2009 based on 14 self prepared questions. The survey was carried out by Millward Brown SMG/KRC on the representative sample of 1000 people using CATI - Computer Assisted Telephone Interviews. In Poland there is still a high percentage of people taking antibiotics. 37% of Polish people used an antibiotic in the last 12 months. Most Polish people--88% use an antibiotic prescribed by a doctor. At the same time Polish people receive antibiotics due to viral infections which should not be treated thus. The results of the survey show that almost half of adult Poles would expect to have an antibiotic prescribed in case of a flu. Over half of Polish people believe that antibiotics kill viruses. Over 1/3 of recipients, who have come across information on prudent use of antibiotics (mostly due to National Program for Antibiotics Protection) claimed to have changed their behavior model regarding this group of medicines. The results of this study show that further and systematic education regarding appropriate antibiotic use is needed.

  11. Integrating Public Relations with Advertising: An Exercise for Students in the College Public Relations Campaigns Course

    Science.gov (United States)

    Moody, Reginald Ford

    2012-01-01

    Today's public relations (PR) campaigns courses give students the opportunity to research, analyze, plan, and, in many cases, execute a campaign for a real client. Even so, today's campaigns courses may leave students with a weak understanding of how PR can best partner with other tools in the communication mix, namely advertising. Educators may…

  12. Integrating Public Relations with Advertising: An Exercise for Students in the College Public Relations Campaigns Course

    Science.gov (United States)

    Moody, Reginald Ford

    2012-01-01

    Today's public relations (PR) campaigns courses give students the opportunity to research, analyze, plan, and, in many cases, execute a campaign for a real client. Even so, today's campaigns courses may leave students with a weak understanding of how PR can best partner with other tools in the communication mix, namely advertising. Educators may…

  13. Energy efficiency public service advertising campaign

    Energy Technology Data Exchange (ETDEWEB)

    Gibson-Grant, Amanda [Advertising Council, New York, NY (United States)

    2015-06-12

    The Advertising Council (“the Ad Council”) and The United States Department of Energy (DOE) created and launched a national public service advertising campaign designed to promote energy efficiency. The objective of the Energy Efficiency campaign was to redefine how consumers approach energy efficiency by showing that saving energy can save homeowners money.

  14. Source Reduction Behavior as an Independent Measurement of the Impact of a Public Health Education Campaign in an Integrated Vector Management Program for the Asian Tiger Mosquito

    Directory of Open Access Journals (Sweden)

    Daniel Strickman

    2011-05-01

    Full Text Available The goal of this study was to evaluate the effectiveness of a public health educational campaign to reduce backyard mosquito-larval habitats. Three communities each, within two New Jersey counties, were randomly selected to receive: (1 both education and mosquito control, (2 education only, and (3 no education or mosquito control. Four separate educational events included a 5-day elementary school curriculum in the spring, and three door to door distributions of educational brochures. Before and after each educational event, the numbers of mosquito-larval container habitats were counted in 50 randomly selected homes per study area. Container surveys allowed us to measure source reduction behavior. Although we saw reductions in container habitats in sites receiving education, they were not significantly different from the control. Our results suggest that traditional passive means of public education, which were often considered the gold standard for mosquito control programs, are not sufficient to motivate residents to reduce backyard mosquito-larval habitats.

  15. Public Health Campaign Cut Consumption of Sugary Drinks

    Science.gov (United States)

    ... page: https://medlineplus.gov/news/fullstory_162092.html Public Health Campaign Cut Consumption of Sugary Drinks Soda sales ... 2016 THURSDAY, Nov. 17, 2016 (HealthDay News) -- A public health campaign to reduce sugary drink consumption led to ...

  16. Public Education, Public Good.

    Science.gov (United States)

    Tomlinson, John

    1986-01-01

    Criticizes policies which would damage or destroy a public education system. Examines the relationship between government-provided education and democracy. Concludes that privatization of public education would emphasize self-interest and selfishness, further jeopardizing the altruism and civic mindedness necessary for the public good. (JDH)

  17. Public health campaigns and obesity - a critique

    Directory of Open Access Journals (Sweden)

    Proietto Joseph

    2011-02-01

    Full Text Available Abstract Background Controlling obesity has become one of the highest priorities for public health practitioners in developed countries. In the absence of safe, effective and widely accessible high-risk approaches (e.g. drugs and surgery attention has focussed on community-based approaches and social marketing campaigns as the most appropriate form of intervention. However there is limited evidence in support of substantial effectiveness of such interventions. Discussion To date there is little evidence that community-based interventions and social marketing campaigns specifically targeting obesity provide substantial or lasting benefit. Concerns have been raised about potential negative effects created by a focus of these interventions on body shape and size, and of the associated media targeting of obesity. Summary A more appropriate strategy would be to enact high-level policy and legislative changes to alter the obesogenic environments in which we live by providing incentives for healthy eating and increased levels of physical activity. Research is also needed to improve treatments available for individuals already obese.

  18. Public health campaigns and obesity - a critique.

    Science.gov (United States)

    Walls, Helen L; Peeters, Anna; Proietto, Joseph; McNeil, John J

    2011-02-27

    Controlling obesity has become one of the highest priorities for public health practitioners in developed countries. In the absence of safe, effective and widely accessible high-risk approaches (e.g. drugs and surgery) attention has focussed on community-based approaches and social marketing campaigns as the most appropriate form of intervention. However there is limited evidence in support of substantial effectiveness of such interventions. To date there is little evidence that community-based interventions and social marketing campaigns specifically targeting obesity provide substantial or lasting benefit. Concerns have been raised about potential negative effects created by a focus of these interventions on body shape and size, and of the associated media targeting of obesity. A more appropriate strategy would be to enact high-level policy and legislative changes to alter the obesogenic environments in which we live by providing incentives for healthy eating and increased levels of physical activity. Research is also needed to improve treatments available for individuals already obese.

  19. Mass-media publicity campaign on driving while intoxicated.

    NARCIS (Netherlands)

    Wesemann, P.

    1986-01-01

    Mass media publicity campaigns against driving while intoxicated have been conducted in the netherlands for a number of years. A new, more aggressive approach was introduced in 1984 with the slogan "alcohol ..... all too easily a crime". Goals of this campaign were (1) internationalization of the le

  20. The VERB campaign: applying a branding strategy in public health.

    Science.gov (United States)

    Asbury, Lori D; Wong, Faye L; Price, Simani M; Nolin, Mary Jo

    2008-06-01

    A branding strategy was an integral component of the VERB Youth Media Campaign. Branding has a long history in commercial marketing, and recently it has also been applied to public health campaigns. This article describes the process that the CDC undertook to develop a physical activity brand that would resonate with children aged 9-13 years (tweens), to launch an unknown brand nationally, to build the brand's equity, and to protect and maintain the brand's integrity. Considerations for branding other public health campaigns are also discussed.

  1. [Success factors in public healthy eating campaigns: a case study].

    Science.gov (United States)

    Aschemann-Witzel, J; Pérez-Cueto, F J A; Strand, M; Verbeke, W; Bech-Larsen, T

    2012-01-01

    Public campaigns and interventions are rarely fully evaluated regarding their effectiveness. The analysis of past, successful activities can contribute to the future development of public campaigns and interventions for healthier eating. The study of public campaigns and interventions for healthier eating aimed at identifying the underlying success factors and describing their relation. Interviews were conducted with representatives of 11 cases that had been identified as especially successful in an earlier research step. The interviews were analysed with regard to possible success factors and the latter used to develop a model of success factor interrelation. It was found that success of the cases was first, attributed to characteristics of the macro environment or to public private partnerships in the initiation of campaigns, second, to the engagement of social communities, elements of empowerment of the target group and the implementation of social marketing measures, and thirdly, in citizens adoption of the campaign and in accompanying structural changes. The model and identified success factors underline that success can stem from three crucial phases: the set up of a campaign, the conduction and finally, the interrelation with the citizen. The model can serve as a guide in the future development of campaigns.

  2. Teaching the Public Relations Case Studies/Campaigns Class.

    Science.gov (United States)

    Cottone, Laura Perkins

    The public relations case studies/campaigns class entails teaching students how to die and then come back to life. As students must learn to take a critical look at complex public and social issues, teachers should create an environment in which the students feel comfortable with the process of psychological reconstruction. Students must be taught…

  3. An Evaluation of the Seat Belt Education Campaign.

    Science.gov (United States)

    Rochon, James

    A seat belt education campaign conducted in Canada to dispel myths surrounding seat belts and promote a better understanding of their functions was evaluated. Two telephone surveys, each comprised of 4,000 respondents, were conducted. The first was done immediately before the campaign and the second immediately succeeding the campaign. Also, a…

  4. Experimental pretesting of public health campaigns: a case study.

    Science.gov (United States)

    Whittingham, Jill; Ruiter, Robert A C; Zimbile, Filippo; Kok, Gerjo

    2008-01-01

    The aim of the present study is to demonstrate the merits of evaluating new public health campaign materials in the developmental phase using an experimental design. This is referred to as experimental pretesting. In practice, most new materials are tested only after they have been distributed using nonexperimental or quasiexperimental designs. In cases where materials are pretested prior to distribution, pretesting is usually done using qualitative research methods such as focus groups. Although these methods are useful, they cannot reliably predict the effectiveness of new campaign materials in a developmental phase. Therefore, we suggest when pretesting new materials, not only qualitative research methods but also experimental research methods must be used. The present study discusses an experimental pretest study of new campaign materials intended for distribution in a national sexually transmitted infection (STI) AIDS prevention campaign in the Netherlands. The campaign material tested was the storyline of a planned television commercial on safe sex. A storyboard that consisted of drawings and text was presented to members of the target population, namely, students between the ages of 14 and 16 enrolled in vocational schools. Results showed positive effects on targeted determinants of safe sexual behavior. The advantages, practical implications, and limitations of experimental pretesting are discussed.

  5. Buildings and Health. Educational campaign for healthy buildings. Educational material

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1994-12-31

    In recent years health and comfort problems associated with the indoor climate have come to constitute a problem in Sweden. To come to grips with this a nationwide educational campaign on Buildings and Health is being run. It is directed to those involved in planning, project design, construction and management of buildings. The objective is to convey a body of knowledge to the many occupational and professional groups in the construction sector on how to avoid indoor climate problems in homes, schools, offices and other workplaces. The campaign is being run by the Swedish National Board of Housing and Planning and the Swedish Council for Building Research, in co-operation with various organizations and companies in the construction industry, and with municipalities and authorities. The knowledge which is being disseminated through the campaign is summarized in this compendium. figs., tabs.

  6. Save money and the environment too : setting up an effective regional source education campaign

    Energy Technology Data Exchange (ETDEWEB)

    Goddard, B. [Alameda County Waste Management Authority, San Leandro, CA (United States)

    2000-07-01

    The San Francisco Bay Area has created a unique and award-winning promotional campaign that combines the efforts of 110 cities and counties in the region with 400 supermarkets. The campaign is aimed at increasing consumer awareness about the impact of individual actions on the environment. The 'Save Money and The Environment Too' campaign educates shoppers to produce less waste, avoid over-packaging and buy reusable, long-lasting products. The campaign message has reached consumers for the past five years through television and radio commercials as well as through poster publicity. The campaign has proven to have a strong impact on shoppers buying habits. Safeway Stores in 1996 showed a 19.4 per cent increase in sales of products with minimal package and recycled content while sales of over-packaged products declined by 36 per cent. The campaign has received 7 awards and national recognition.

  7. Publicity campaign, wellness event raise awareness of Michigan home health company, products.

    Science.gov (United States)

    2007-01-01

    HoMedics, a home healthcare and wellness company in Commerce Township, MI, had a problem. As a leading manufacturer of personal wellness and home healthcare products, its product line was constantly evolving with new and innovative technological advances. But with so many rapid changes, HoMedics had trouble educating the media about its new product lines quickly enough. The solution? A multiphase public relations campaign.

  8. British Columbia capital regional district 100% smokefree bylaw: a successful public health campaign despite industry opposition.

    Science.gov (United States)

    Drope, J; Glantz, S

    2003-09-01

    To describe how the British Columbia Capital Regional District successfully passed, implemented, and enforced a 100% smokefree bylaw in all public places, including restaurants and bars, despite an aggressive campaign by the tobacco industry (acting through the hospitality industry) to stop it. Information was obtained from news reports, internal tobacco industry documents, reports, public documents, and interviews with key players. Tobacco industry documents were accessed between February and April 2002. This project was approved by the University of California San Francisco committee on human research. As in the USA and elsewhere in the world, the tobacco industry in British Columbia, Canada, recruited and created hospitality associations to fight against the district smokefree bylaw. They used the classic industry rhetoric of individual rights and freedoms, economic devastation, and ventilation as a solution. Public health authorities were able to counter industry strategies with a strong education campaign, well written bylaws, and persistent enforcement. It is possible to overcome serious opposition orchestrated by the tobacco industry and develop and implement a 100% smokefree bylaw in Canada. Doing so requires attention to detail in drafting the bylaw, as well as a public education campaign on the health dangers of secondhand smoke and active enforcement to overcome organised resistance to the bylaw. Jurisdictions considering smokefree bylaws should anticipate this opposition when developing and implementing their bylaws.

  9. Beneficiaries’ Perspective on Service Learning: Case Study of Advertising and Public Relations Campaign Course

    National Research Council Canada - National Science Library

    Akpabio, Eno

    2012-01-01

    .... The overarching aim of this study was to obtain the reaction of beneficiaries to campaign materials produced by students of an advertising and public relations campaigns course at the University of Botswana...

  10. Evaluation of a Public Awareness Campaign to Prevent High School Dropout.

    Science.gov (United States)

    Babinski, Leslie M; Corra, Ashley J; Gifford, Elizabeth J

    2016-08-01

    Many advocacy organizations devote time and resources to increasing community awareness and educating the public in an effort to gain support for their issue. One such effort, the Dropout Prevention Campaign by America's Promise Alliance, aimed to increase the visibility of the high school dropout problem and mobilize the community to take action. The objective of this paper is to evaluate the framing of the Dropout Prevention Campaign in television news media. To evaluate this campaign, television news coverage about high school dropout in 12 U.S. communities (N = 982) was examined. A content analysis of news transcripts was conducted and coded to determine the definition of the problem, the reasons for dropout and the possible solutions. Findings indicated that the high school dropout problem was most often framed (30 % of news segments) in terms of the economic and societal implications for the community. Individual student factors as well as broader societal influences were frequently discussed as possible reasons for dropout. The most commonly mentioned solutions were school-based interventions. News segments that mentioned America's Promise Alliance were more likely to frame the issue as a crisis and to use statistics to illustrate that point. Solutions that were more likely to appear in America's Promise segments promoted community and cross-sector involvement, consistent with the messages promoted by the Dropout Prevention Campaign. The findings suggest that a media content analysis can be an effective framework for analyzing a prevention campaign.

  11. Lessons learned from public health mass media campaigns: marketing health in a crowded media world.

    Science.gov (United States)

    Randolph, Whitney; Viswanath, K

    2004-01-01

    Every year, new public health mass media campaigns are launched attempting to change health behavior and improve health outcomes. These campaigns enter a crowded media environment filled with messages from competing sources. Public health practitioners have to capture not only the attention of the public amid such competition, but also motivate them to change health behaviors that are often entrenched or to initiate habits that may be new or difficult. In what ways are public health mass media campaigns now attempting to succeed in a world crowded with media messages from a myriad of sources? What are the conditions that are necessary for a media campaign to successfully alter health behaviors and alter outcomes in the long term? To what extent can the successes and failures of previous campaigns be useful in teaching important lessons to those planning campaigns in the future? In this chapter we attempt to answer these questions, drawing from recent literature on public health mass media campaigns.

  12. Earned media and public engagement with CDC's "Tips from Former Smokers" campaign: an analysis of online news and blog coverage.

    Science.gov (United States)

    Kornfield, Rachel; Smith, Katherine Clegg; Szczypka, Glen; Vera, Lisa; Emery, Sherry

    2015-01-20

    In March 2012, the US Centers for Disease Control and Prevention (CDC) launched the first-ever paid national tobacco education campaign. At a cost of US $54 million, "Tips from Former Smokers" (Tips) ran for 3 months across multiple media, depicting the suffering experienced by smokers and their families in graphic detail. The potential impact and reach of the Tips campaign was not limited to that achieved through paid media placements. It was also potentially extended through "earned media", including news and blog coverage of the campaign. Such coverage can shape public understanding of and facilitate public engagement with key health issues. To better understand the contribution of earned media to the public's engagement with health issues in the current news media environment, we examined the online "earned media" and public engagement generated by one national public health campaign. We constructed a purposive sample of online media coverage of the CDC's 2012 Tips from Former Smokers television campaign, focusing on 14 influential and politically diverse US news outlets and policy-focused blogs. We identified relevant content by combining campaign and website-specific keywords for 4 months around the campaign release. Each story was coded for content, inclusion of multimedia, and measures of audience engagement. The search yielded 36 stories mentioning Tips, of which 27 were focused on the campaign. Story content between pieces was strikingly similar, with most stories highlighting the same points about the campaign's content, cost, and potential impact. We saw notable evidence of audience engagement; stories focused on Tips generated 9547 comments, 8891 Facebook "likes", 1027 tweets, and 505 story URL shares on Facebook. Audience engagement varied by story and site, as did the valence and relevance of associated audience comments. Comments were most oppositional on CNN and most supportive on Yahoo. Comment coding revealed approximately equal levels of

  13. A simplified study of public perception in the nuclear field: suggestions for educational campaign for different segments of society; Um estudo simplificado sobre a percepcao publica na area nuclear: sugestoes para campanhas educativas para os diferentes segmentos da sociedade

    Energy Technology Data Exchange (ETDEWEB)

    Almeida, Renata Araujo de

    2011-07-01

    During the last years the need for the increase in the electricity energy production as much as in Brazil as in the rest of the world, has raised the tone o the debate about the environmental impacts as a result of these debates, the government and the Non-Governmental Organizations (NGO's) have requested several opinion researches aiming at measuring and evaluating the knowledge and perception of the public in relation to the best non-polluting energy sources. Prior to 2001 these researches would not make any sense in Brazil as the majority of its power grid is made of hydroelectric plants, a renewable energy source. However, when in that year it occurred a drought, the competent authorities have faced the necessity of developing a plan, the National Energy Plan (PNE2030) which recommends, among other objectives, finalizing the construction of the Angra 3 plant and the implementation Df new nuclear plants in places still to be determined. Even considering the complexity of the subject, this paper presents a field research realized from September 28th, 2010 to October 28th, 2010 of the current level of perception of the Brazilian population, specifically the residents of three cities of Rio de Janeiro, about the nuclear area. As a result of this work, it is suggested how the competent authorities should proceed to reach in an efficient manner, by means of communication campaigns both informative and educational, a greater understanding of the population about the proposed subject. (author)

  14. Monitoring speed before and during a speed publicity campaign.

    NARCIS (Netherlands)

    Schagen, I.N.L.G. van Commandeur, J.J.F. Goldenbeld, C. & Stipdonk, H.

    2016-01-01

    Driving speeds were monitored during a period of 16 weeks encompassing different stages of an anti-speeding campaign in the Netherlands. This campaign targeted speed limit violations in built-up areas. The observation periods differed in terms of intensity and media used for the campaign. Small road

  15. Education of healthcare professionals and the public.

    Science.gov (United States)

    McNulty, Cliodna A M; Cookson, Barry D; Lewis, Michael A O

    2012-07-01

    In the winter of 2007-08 a new public-facing antimicrobial campaign was agreed by the Advisory Committee on Antimicrobial Resistance and Healthcare-Associated Infection (ARHAI) Education sub-Group (later divided into subgroups for professional and public education): it comprised posters with a positive message on how the public could help themselves when they had a cold. However, the poster campaign, used in isolation in England, did not improve antibiotic use; therefore, the Public Education sub-Group took forward educational approaches to change the behaviour of the public and health professionals. Professionals have been encouraged to give patients clear information about the likely duration of symptoms, self-care, and benefits and harms of antibiotics, reinforcing the public poster campaigns in surgeries, hospitals and pharmacies. Since 2008, campaigns have been launched in England to coincide with European Antibiotic Awareness Day (EAAD) on 18 November, using Department of Health and EAAD materials. Professional education has been facilitated by the 2008 National Institute for Health and Clinical Excellence respiratory tract infection delayed prescribing guidance for general practitioners. A toolkit of materials for medicines management teams, to facilitate good antimicrobial stewardship in primary care (ASPIC), is being taken forward by the Public Education sub-Group and professional societies. After advice from ARHAI, in 2009 the General Medical Council requested that all postgraduate deans and Royal Colleges ensure infection prevention and control and antimicrobial prescribing become standard practice implemented in all clinical settings, and that they are emphasized strongly in undergraduate and postgraduate medical training. ARHAI has also taken a keen interest in reviewing, advising and leading on a number of European Union initiatives dealing with professional education.

  16. A Best Practices Service Learning Framework for the Public Relations Campaigns Course

    Science.gov (United States)

    Allison, Audrey Wilson

    2008-01-01

    Public relations curriculum often incorporates professional experience for progressive skill development. In the traditional public relations (PR) campaigns course, students typically research, develop, and implement a strategic campaign for a community organization as the client. Service learning is an effective pedagogical approach for the PR…

  17. Consumers' Perspectives on Water Issues: Directions for Educational Campaigns.

    Science.gov (United States)

    DeLorme, Denise E.; Hagen, Scott C.; Stout, I. Jack

    2003-01-01

    Explores the relationship between population growth, development, and water resources to glean insight for environmental education campaigns. Reports high awareness and moderate concern about rapid growth and development, dissatisfaction with water resource quantity and quality, and varied water management strategies among consumers. (Contains 37…

  18. Education campaigns to reduce stormwater pollution in commercial areas: do they work?

    Science.gov (United States)

    Taylor, André; Curnow, Rob; Fletcher, Tim; Lewis, Justin

    2007-08-01

    A monitoring and evaluation program was undertaken, involving six different styles of evaluation to determine whether a low-cost, eight month education campaign that operated within a small commercial district was successful at changing people's behavior and reducing stormwater litter loads. This project also tested newly developed guidelines for monitoring and evaluating all types of non-structural stormwater quality best management practices (BMPs). The project evaluated: the extent and quality of the campaign's implementation; the degree to which it changed the awareness, attitudes, self-reported behavior and actual behavior of merchants and the public; and the nature of changes in stormwater litter loads. Overall, the education campaign produced mixed results, with the net result being modestly positive. Specifically, it was: unsuccessful at significantly influencing the knowledge or attitudes of merchants or the public; modestly successful at influencing the behavior of merchants and the public; and modestly successful at reducing litter loads in stormwater. At a theoretical level, the project highlights how using different 'styles' of BMP evaluation can help to build a more complete picture of a BMP's performance. At a practical level, the project helped to improve the monitoring and evaluation guidelines and produced evidence-based design guidelines for future campaigns that aim to reduce littering in commercial areas.

  19. Improving understanding, promoting social inclusion, and fostering empowerment related to epilepsy: Epilepsy Foundation public awareness campaigns--2001 through 2013.

    Science.gov (United States)

    Price, P; Kobau, R; Buelow, J; Austin, J; Lowenberg, K

    2015-03-01

    It is a significant public health concern that epilepsy, the fourth most common neurological disorder in the United States, is generally poorly understood by both the public and those living with the condition. Lack of understanding may magnify the challenges faced by those with epilepsy, including limiting treatment opportunities, effective management of symptoms, and full participation in daily life activities. Insufficient awareness of epilepsy and appropriate seizure first aid among the public and professionals can result in insufficient treatment, inappropriate seizure response, physical restraint, social exclusion, or other negative consequences. To address the need for increased public education and awareness about epilepsy, the national Epilepsy Foundation, supported by the Centers for Disease Control and Prevention, has conducted yearly multifaceted public education and awareness campaigns designed to reach the broad population and targeted segments of the population including youth, young adults, racial/ethnic groups (i.e., African-, Hispanic-, and Asian-Americans), and people with epilepsy and their caregivers. Campaign channels have included traditional media, social media, and community opinion leaders and celebrity spokespersons. The key activities of these campaigns, conducted from 2001 to 2013, are summarized in this report.

  20. Functional brain imaging predicts public health campaign success.

    Science.gov (United States)

    Falk, Emily B; O'Donnell, Matthew Brook; Tompson, Steven; Gonzalez, Richard; Dal Cin, Sonya; Strecher, Victor; Cummings, Kenneth Michael; An, Lawrence

    2016-02-01

    Mass media can powerfully affect health decision-making. Pre-testing through focus groups or surveys is a standard, though inconsistent, predictor of effectiveness. Converging evidence demonstrates that activity within brain systems associated with self-related processing can predict individual behavior in response to health messages. Preliminary evidence also suggests that neural activity in small groups can forecast population-level campaign outcomes. Less is known about the psychological processes that link neural activity and population-level outcomes, or how these predictions are affected by message content. We exposed 50 smokers to antismoking messages and used their aggregated neural activity within a 'self-localizer' defined region of medial prefrontal cortex to predict the success of the same campaign messages at the population level (n = 400,000 emails). Results demonstrate that: (i) independently localized neural activity during health message exposure complements existing self-report data in predicting population-level campaign responses (model combined R(2) up to 0.65) and (ii) this relationship depends on message content-self-related neural processing predicts outcomes in response to strong negative arguments against smoking and not in response to compositionally similar neutral images. These data advance understanding of the psychological link between brain and large-scale behavior and may aid the construction of more effective media health campaigns.

  1. Monitoring speed before and during a speed publicity campaign.

    Science.gov (United States)

    van Schagen, Ingrid; Commandeur, Jacques J F; Goldenbeld, Charles; Stipdonk, Henk

    2016-12-01

    Driving speeds were monitored during a period of 16 weeks encompassing different stages of an anti-speeding campaign in the Netherlands. This campaign targeted speed limit violations in built-up areas. The observation periods differed in terms of intensity and media used for the campaign. Small road-side radars, mounted in light poles, were used and registered the speeds on 20 locations in built-up areas. Speeds of over 10 million vehicles were measured. Ten locations had a posted speed limit of 50km/h; the other ten had a posted speed limit of 30km/h. Posters were placed at half of each group of locations to remind drivers of the speed limit. The average speed on the 50km/h roads was 46.2km/h, and 36.1km/h on the 30km/h roads. The average proportions of vehicles exceeding the speed limit were 33.3% and 70.1% respectively. For the 30km/h roads, the data shows differences in speed and speeding behaviour between the six distinguished observation periods, but overall these differences cannot be logically linked to the contents of the phases and, hence, cannot be explained as an effect of the campaign. The only exception was an effect of local speed limit reminders on the 30km/h roads. This effect, however, was temporary and had disappeared within a week.

  2. Patient satisfaction point-of-care technology makes media waves. Public relations campaign heightens presence for GetWell:)Network.

    Science.gov (United States)

    2007-01-01

    GetWell:)Network, a Bethesda, MD-based interactive patient care provider, had the right tool. What it didn't have was the means to get the word out about that tool. So in September 2006, the provider tapped Waltham, MA-based healthcare public relations agency Schwartz Communications to design and execute a national media relations campaign about the PatientLife:)System, GetWell's interactive educational bedside tool.

  3. Short, sharp shock public health campaign had limited impact on raising awareness of laryngeal cancer.

    Science.gov (United States)

    Sethi, Neeraj; Rafferty, Amy; Rawnsley, Trisha; Jose, Jemy

    2016-09-01

    Laryngeal cancer has poorer outcomes if diagnosed at a later stage. Improving awareness could encourage earlier presentation and improve outcomes. This study aimed to evaluate a public engagement campaign targeted at raising awareness of laryngeal cancer. An epidemiological study identified high-risk populations in the region. A target population as well as a matched control population was selected. A cancer awareness survey combined with focus groups guided the design of a 3-month multimedia campaign. The survey was repeated post-campaign to evaluate the campaign effectiveness. The study identified populations with the highest rates of laryngeal cancer and late stage disease at presentation. The surveys performed revealed a limited effect of the multimedia campaign in raising awareness of the signs and symptoms of laryngeal cancer. Recall of the campaign also faded rapidly. This is the first public awareness campaign aimed at laryngeal cancer carried out in the UK. The results suggest that short-term campaigns have a limited effect and a more prolonged approach should be considered.

  4. Patient and public understanding and knowledge of antimicrobial resistance and stewardship in a UK hospital: should public campaigns change focus?

    Science.gov (United States)

    Micallef, Christianne; Kildonaviciute, Kornelija; Castro-Sánchez, Enrique; Scibor-Stepien, Aleksandra; Santos, Reem; Aliyu, Sani H; Cooke, Fiona J; Pacey, Sarah; Holmes, Alison H; Enoch, David A

    2017-01-01

    The rising global tide of antimicrobial resistance is a well-described phenomenon. Employing effective and innovative antimicrobial stewardship strategies is an essential approach to combat this public health threat. Education of the public and patients is paramount to enable the success of such strategies. A panel of hospital multidisciplinary healthcare professionals was set up and a short quiz containing true/false statements around antimicrobial stewardship and resistance was designed and piloted. An educational leaflet with the correct replies and supporting information was also produced and disseminated. Participants were recruited on a single day (18 November 2015) from the hospital outpatient clinics and the hospital outpatient pharmacy waiting room. One hundred and forty-five completed quizzes were returned, providing a total of 1450 answers. Overall, 934 of 1450 (64%) statements were scored correctly whilst 481 (33%) were scored incorrectly; 35 (3%) statements were left unscored. We speculate that these results may demonstrate that respondents understood the statements, as only a small proportion of statements were left unanswered. The question dealing with the definition of antimicrobial resistance and the question dealing with the definition of antimicrobial stewardship obtained the most incorrect replies (85% and 72%, respectively). However, a specific factual recall question regarding only one microorganism (MRSA) received the most correct responses (99%). We describe a simple, innovative method of engagement with patients and the general public to help educate and disseminate important public health messages around antimicrobial resistance and stewardship. We also identified the need for public health campaigns to address the knowledge gaps found around this topic. © The Author 2016. Published by Oxford University Press on behalf of the British Society for Antimicrobial Chemotherapy. All rights reserved. For Permissions, please e-mail: journals.permissions@oup.com.

  5. Managing fear in public health campaigns: a theory-based formative evaluation process.

    Science.gov (United States)

    Cho, Hyunyi; Witte, Kim

    2005-10-01

    The HIV/AIDS infection rate of Ethiopia is one of the world's highest. Prevention campaigns should systematically incorporate and respond to at-risk population's existing beliefs, emotions, and perceived barriers in the message design process to effectively promote behavior change. However, guidelines for conducting formative evaluation that are grounded in proven risk communication theory and empirical data analysis techniques are hard to find. This article provides a five-step formative evaluation process that translates theory and research for developing effective messages for behavior change. Guided by the extended parallel process model, the five-step process helps message designers manage public's fear surrounding issues such as HIV/AIDS. An entertainment education project that used the process to design HIV/AIDS prevention messages for Ethiopian urban youth is reported. Data were collected in five urban regions of Ethiopia and analyzed according to the process to develop key messages for a 26-week radio soap opera.

  6. Seeking Election: Evaluating a Campaign for Public School Board Trusteeship

    Science.gov (United States)

    Mueller, Robin

    2011-01-01

    Canadian public school board trustees are generally chosen by way of public ballot in civic elections. A comparison of board governance literature to a local narrative account of public school board elections exposes several gaps between espoused democratic ideals and the realities of public engagement in trustee selection. I investigate the…

  7. Turning negative into positive: public health mass media campaigns and negative advertising.

    Science.gov (United States)

    Apollonio, D E; Malone, R E

    2009-06-01

    Literature suggests that 'negative advertising' is an effective way to encourage behavioral changes, but it has enjoyed limited use in public health media campaigns. However, as public health increasingly focuses on non-communicable disease prevention, negative advertising could be more widely applied. This analysis considers an illustrative case from tobacco control. Relying on internal tobacco industry documents, surveys and experimental data and drawing from political advocacy literature, we describe tobacco industry and public health research on the American Legacy Foundation's "truth" campaign, an example of effective negative advertising in the service of public health. The tobacco industry determined that the most effective advertisements run by Legacy's "truth" campaign were negative advertisements. Although the tobacco industry's own research suggested that these negative ads identified and effectively reframed the cigarette as a harmful consumer product rather than focusing solely on tobacco companies, Philip Morris accused Legacy of 'vilifying' it. Public health researchers have demonstrated the effectiveness of the "truth" campaign in reducing smoking initiation. Research on political advocacy demonstrating the value of negative advertising has rarely been used in the development of public health media campaigns, but negative advertising can effectively communicate certain public health messages and serve to counter corporate disease promotion.

  8. Does a TV Public Service Advertisement Campaign for Suicide Prevention Really Work?

    Science.gov (United States)

    Song, In Han; You, Jung-Won; Kim, Ji Eun; Kim, Jung-Soo; Kwon, Se Won; Park, Jong-Ik

    2017-05-01

    One of the critical measures in suicide prevention is promoting public awareness of crisis hotline numbers so that individuals can more readily seek help in a time of crisis. Although public service advertisements (PSA) may be effective in raising the rates of both awareness and use of a suicide hotline, few investigations have been performed regarding their effectiveness in South Korea, where the suicide rate is the highest among OECD countries. The goal of this study was to evaluate the effectiveness of a television PSA campaign. We analyzed a database of crisis phone calls compiled by the Korean Ministry of Health and Welfare to track changes in call volume to a crisis hotline that was promoted in a TV campaign. We compared daily call counts for three periods of equal length: before, during, and after the campaign. The number of crisis calls during the campaign was about 1.6 times greater than the number before or after the campaign. Relative to the number of suicide-related calls in the previous year, the number of calls during the campaign period surged, displaying a noticeable increase. The findings confirmed that this campaign had a positive impact on call volume to the suicide hotline.

  9. Effect of public awareness campaigns on calls to ambulance across Australia.

    Science.gov (United States)

    Bray, Janet E; Straney, Lahn; Barger, Bill; Finn, Judith

    2015-05-01

    The National Stroke Foundation of Australia has run 12 public awareness campaigns since 2004. Campaign exposure and funding has varied annually and regionally during this time. The aim of this study was to measure the effect of campaigns on calls to ambulance for stroke across Australia in exposed regions (paid or pro bono advertising). All ambulance services in Australia provided monthly ambulance dispatch data between January 2003 and June 2014. We performed multivariable regression to measure the effect of campaign exposure on the volume of stroke-related emergency calls, after controlling for confounders. The final model indicated that 11 of the 12 National Stroke Foundation campaigns were associated with increases in the volume of stroke-related calls (varying between 1% and 9.9%) in regions with exposure to advertising. This increase lasted ≈3 months, with an additional 10.2% relative increase in the volume of the calls in regions with paid advertising. We found no significant additional effect of the campaigns on stroke calls where ambulance services are publicly funded. The National Stroke Foundation stroke awareness campaigns are associated with increases to calls to ambulance for stroke in regions receiving advertising and promotion. Research is now required to examine whether this increased use in ambulance is for appropriate emergencies. © 2015 American Heart Association, Inc.

  10. Public enemy number one: the US Advertising Council's first drug abuse prevention campaign.

    Science.gov (United States)

    Niesen, Molly

    2011-01-01

    This article explores the Advertising Council's first national drug abuse prevention campaign in the 1970s. Scholarship thus far has demonstrated the ways in which the issue of drug abuse represented a chief political strategy for President Nixon. Evidence from major trade press publications, congressional hearings, and an array of archival sources suggest that this campaign was also part of a public relations crusade on behalf of the advertising industry in response to public criticism of its role in abetting a culture of drug dependence. These institutional and political pressures helped shape drug abuse prevention in the 1970 s and for the decades that followed.

  11. Factors contributing to the success of folic acid public health campaigns

    OpenAIRE

    Rofail, D; Colligs, A; Abetz, L; Lindemann, M.; Maguire, L

    2011-01-01

    Background Studies in the 1990s have found that periconceptional dietary folate, supplementation of folic acid or supplemental multivitamins containing folic acid, help prevent neural tube defect (NTDs) if taken at the right time. This literature review assesses the extant folic acid public health campaigns literature and identifies some common variables used in folic acid consumption campaign evaluations. Methods This review was part of a larger study that searched PUBMED, PsycINFO and Embas...

  12. Leading the Campaign: Advancing Colleges and Universities. The ACE Series on Higher Education

    Science.gov (United States)

    Worth, Michael J.

    2010-01-01

    The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but…

  13. Mass-media information campaigns about road safety. [previously known as: Public information about road safety.

    NARCIS (Netherlands)

    2009-01-01

    In the Netherlands, public information is often used as an instrument to improve road safety. The purpose of each public information campaign is a voluntary and lasting change in traffic behaviour. This requires road users to have sufficient knowledge about a problem and to adapt their behaviour. Go

  14. Mass-media information campaigns about road safety. [previously known as: Public information about road safety.

    NARCIS (Netherlands)

    2009-01-01

    In the Netherlands, public information is often used as an instrument to improve road safety. The purpose of each public information campaign is a voluntary and lasting change in traffic behaviour. This requires road users to have sufficient knowledge about a problem and to adapt their behaviour.

  15. Ethics in Strategic Communication Campaigns: The Case for a New Approach to Public Relations.

    Science.gov (United States)

    Botan, Carl

    1997-01-01

    Uses the example of public relations to describe important distinctions between monologic and dialogic campaigns. Explains why the dominant monological approach to public relations has long been recognized as "ethically paralyzed." Suggests an ethically more viable dialogic approach. Discusses reasons the business community has been slow to adopt…

  16. Promoting public awareness of randomised clinical trials using the media: the 'Get Randomised' campaign.

    Science.gov (United States)

    Mackenzie, Isla S; Wei, Li; Rutherford, Daniel; Findlay, Evelyn A; Saywood, Wendy; Campbell, Marion K; Macdonald, Thomas M

    2010-02-01

    WHAT IS ALREADY KNOWN ABOUT THIS SUBJECT * Recruitment is key to the success of clinical trials. * Many clinical trials fail to achieve adequate recruitment. * Public understanding and engagement in clinical research could be improved. WHAT THIS STUDY ADDS * 'Get Randomised' is the first campaign of its kind in the UK. * It is possible to improve public awareness of clinical research using the media. * Further work is needed to determine whether improved public awareness leads to increased participation in clinical research in the future. AIM To increase public awareness and understanding of clinical research in Scotland. METHODS A generic media campaign to raise public awareness of clinical research was launched in 2008. The 'Get Randomised' campaign was a Scotland-wide initiative led by the University of Dundee in collaboration with other Scottish universities. Television, radio and newspaper advertising showed leading clinical researchers, general practitioners and patients informing the public about the importance of randomised clinical trials (RCTs). 'Get Randomised' was the central message and interested individuals were directed to the http://www.getrandomised.org website for more information. To assess the impact of the campaign, cross-sectional surveys were conducted in representative samples of 1040 adults in Scotland prior to campaign launch and again 6 months later. RESULTS There was an improvement in public awareness of clinical trials following the campaign; 56.7% [95% confidence interval (CI) 51.8, 61.6] of the sample recalled seeing or hearing advertising about RCTs following the campaign compared with 14.8% (10.8, 18.9) prior to the campaign launch (difference = 41.4%; 95% CI for difference 35.6, 48.3; P advertising, 49% felt that the main message was that people should take part more in medical research. However, on whether they would personally take part in a clinical trial if asked, there was little difference in response following the campaign

  17. Lessons for public health campaigns from analysing commercial food marketing success factors

    DEFF Research Database (Denmark)

    Aschemann-Witzel, Jessica; JA Perez-Cueto, Federico; Niedzwiedzka, Barbara

    2012-01-01

    Background: Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public...... sector activities. The aim of the present study was to empirically identify food marketing success factors that, using the social marketing approach, could help improve public health campaigns to promote healthy eating. Methods: In this case-study analysis, 27 recent and successful commercial food...... and beverage marketing cases were purposively sampled from different European countries. The cases involved different consumer target groups, product categories, company sizes and marketing techniques. The analysis focused on cases of relatively healthy food types, and nutrition and health-related aspects...

  18. Consequences of a Recent Campaign of Criticism against School Sex Education in Japan

    Science.gov (United States)

    Hirose, Hiroko

    2013-01-01

    This paper aims to provide insights into recent events concerning school sex education in Japan. A campaign of criticism against school sex education emerged in 2002 at both national and regional levels, and included a court case in Tokyo. Despite leaving a depressing atmosphere regarding sex education teaching practices, this campaign also…

  19. Consequences of a Recent Campaign of Criticism against School Sex Education in Japan

    Science.gov (United States)

    Hirose, Hiroko

    2013-01-01

    This paper aims to provide insights into recent events concerning school sex education in Japan. A campaign of criticism against school sex education emerged in 2002 at both national and regional levels, and included a court case in Tokyo. Despite leaving a depressing atmosphere regarding sex education teaching practices, this campaign also…

  20. Image Gently(SM): a national education and communication campaign in radiology using the science of social marketing.

    Science.gov (United States)

    Goske, Marilyn J; Applegate, Kimberly E; Boylan, Jennifer; Butler, Priscilla F; Callahan, Michael J; Coley, Brian D; Farley, Shawn; Frush, Donald P; Hernanz-Schulman, Marta; Jaramillo, Diego; Johnson, Neil D; Kaste, Sue C; Morrison, Gregory; Strauss, Keith J

    2008-12-01

    Communication campaigns are an accepted method for altering societal attitudes, increasing knowledge, and achieving social and behavioral change particularly within public health and the social sciences. The Image Gently(SM) campaign is a national education and awareness campaign in radiology designed to promote the need for and opportunities to decrease radiation to children when CT scans are indicated. In this article, the relatively new science of social marketing is reviewed and the theoretical basis for an effective communication campaign in radiology is discussed. Communication strategies are considered and the type of outcomes that should be measured are reviewed. This methodology has demonstrated that simple, straightforward safety messages on radiation protection targeted to medical professionals throughout the radiology community, utilizing multiple media, can affect awareness potentially leading to change in practice.

  1. Meteor shower activity derived from meteor watching public campaign in Japan

    Science.gov (United States)

    Ishizaki, Masaharu; Watanabe, Jun-ichi; Sato, Mikiya

    2017-09-01

    We have carried out a meteor watching public campaigns from 2004 for major meteor showers in the case of appropriate observing condition as one of the outreach programs conducted by National Astronomical Observatory of Japan. We received a huge number of the reports on meteor counts from the general public participants. The results sometimes show similar time variation of the hourly rates derived from the data collected by skilled observers. In this paper, some of the results are presented showing that such campaigns have a potential to extract scientific result related to the meteor showers mainly due to the large number of the data collected by unskilled observers.

  2. Campaigning against female genital mutilation in Ethiopia using popular education.

    Science.gov (United States)

    Spadacini, B; Nichols, P

    1998-07-01

    In Ethiopia, the Italian Association for Women in Development (AIDOS) has been working with Ethiopia's National Committee on Traditional Practices Affecting the Health of Women and Children for 5 years. AIDOS began working on female genital mutilation in the early 1980s and rejects charges of cultural imperialism that are applied to Northern organizations attempting to help African organizations address this violation of universal human rights. In Ethiopia, 85% of women are mutilated, with most undergoing Sunna, or removal of the prepuce of the clitoris. The joint project seeks to increase awareness about the health consequences of female genital mutilation in the target group. The primary technique used is provision of training of trainers courses and presentation of four modular units and audiovisual materials specifically designed for use with socially influential women, male and female secondary school students, community leaders, and health workers. In addition, an information/education campaign uses videos and sound and slide shows with accompanying story books. A second category of communication tools was developed for a mass information campaign, including radio spots, posters, information leaflets, and a newsletter. When the project was ready for expansion into the southern region of the country, it became clear that a new participatory communication strategy was required to stimulate discussion, such as the use of role playing and theater. Working together, the two organizations have successfully confronted project constraints such as the difficulty in assessing project impact, scheduling problems, and gender-biased assess to information.

  3. Public Health Policies and Practices of the Ottoman Empire with Special Reference to the Gallipoli Campaign.

    Science.gov (United States)

    Aboul-Enein, Basil; Puddy, William

    2015-06-01

    To review the selected historiographic and contemporary literature that examined the Ottoman public health practices and policies with special reference to the Gallipoli campaign during the First World War. To date, no work has been published surrounding the Ottoman public health policies and responses during the battle of Gallipoli. A historiographic methodology was used to examine relevant primary and secondary publications using ten academic electronic databases. The literature discussed pre-war Hapsburg efforts to improve the Ottoman medical infrastructure, the activities of military medical students and units at Gallipoli, quarantine and vaccination procedures, and general medical issues throughout the empire during the war. Access to the official Turkish archives and translating relevant official documents into English are warranted. This represents an opportunity for military and public health historians to examine and identify relevant public health practices and policies that the Ottoman Empire implemented during the First World War and, in particular, the Gallipoli campaign.

  4. Public health campaign to promote hand hygiene before meals in a college of veterinary medicine.

    Science.gov (United States)

    Heinrich, Ellen R E; KuKanich, Kate S; Davis, Elizabeth; White, Brad J

    2014-01-01

    Veterinary students can be exposed to environmental infectious agents in school that may include zoonotic pathogens. Encouraging effective hand hygiene can minimize the spread of zoonoses and promote public health and the One Health concept among veterinary students. The purpose of this study was to determine if a campaign could improve hand hygiene among veterinary students at extracurricular meetings serving meals. Nine Kansas State University College of Veterinary Medicine (KSU-CVM) extracurricular organizations participated in the study, sanitizer was provided at each meeting, and baseline hand-hygiene data were observed. A hand-hygiene opportunity was defined as any student observed to approach the buffet food line. Sanitizer use (yes/no) and gender (male/female) were recorded. Campaign interventions included a 3.5-minute educational video and a novel motivational poster. The video was presented to all first-year, second-year, and third-year veterinary students. Posters encouraging hand sanitization were displayed on doors and tables alongside sanitizers at each meeting. Observational hand-hygiene data were collected immediately after introduction of interventions and again 3 months later. Environmental sampling for presence of bacteria in and around meeting locations was also performed. Observed hand hygiene was lowest during baseline (11.0% ± 1.7), improved significantly post-intervention (48.8% ± 3.2), and remained improved at 3-month follow-up (33.5% ± 4.0). Females had higher probability of hand sanitizing (35.9% ± 2.2) than males (21.4% ± 2.4) (phand hygiene before meals.

  5. Evaluation of the "Lose Your Excuse" public service advertising campaign for tweens to save energy.

    Science.gov (United States)

    Bertrand, Jane T; Goldman, Patty; Zhivan, Natalia; Agyeman, Yaw; Barber, Erin

    2011-10-01

    This study evaluates the 2008-2009 "Lose your Excuse" public service advertising (PSA) campaign on energy efficiency targeting 8- to 12-year-olds, intended to increase knowledge, foster proactive attitudes, and change energy usage behaviors. Baseline and two follow-up surveys were conducted with online samples representative of the national population of households with kids with online access. Almost half (47%) of the tweens recognized at least one ad from the campaign. Ad recognition was positively associated with knowledge, proactive attitudes, and energy-saving behavior. Propensity score analysis confirmed a small but measurable and statistically significant effect on energy-saving behavior. The discussion section compares these results to public health campaigns in terms of ghost awareness, reach, and effect size.

  6. Participatory and social media to engage youth: from the Obama campaign to public health practice.

    Science.gov (United States)

    Goodman, Jordi; Wennerstrom, Ashley; Springgate, Benjamin F

    2011-01-01

    Barack Obama's successful campaign for the presidency has been widely attributed to the use of social networking sites, mobile devices, and interactive websites to engage previously hard-to-reach populations in political activity. Campaign communication strategies may be applicable for youth health promotion efforts, particularly for the highly stigmatized issue of mental health. In this article, we examine elements of the 2008 Obama presidential campaign's use of social media technologies and content designed to foster effective political participation among youth. We outline how the same social media technologies may be applied to public health efforts focused on reaching and providing services to the 20% of young people who have a diagnosable mental disorder. We discuss the strengths and limitations of the application of these media to date, and raise questions about the future use of these media for engaging hard-to-reach populations in addressing stigmatized public health issues.

  7. Public funding of political parties when campaigns are informative

    DEFF Research Database (Denmark)

    Ortín, Ignacio Ortuño; Schultz, Christian

    ’s dependence on vote shares induces fur- ther moderation and improves welfare. If parties are asymmetric, vote share dependent public funding bene…ts the large party and makes it moderate its candidate, while the smaller party reacts by choosing a more extremist candidate. On balance, however, if the parties...... are not too asymmetric, an increase in vote share dependent funding improves welfare and increases the likelihood that a moderate candidate wins the election...

  8. An Evaluation of the Impact of the Advertising Council's "Volunteer Against Illiteracy" Campaign on Public Awareness of and Resources Devoted to Adult Literacy for 1985.

    Science.gov (United States)

    Newman, Anabel P.

    A study evaluated how an advertising campaign, conducted by Benton & Bowles Advertising Agency, affected the awareness of literacy needs and increased volunteerism for literacy education among the general public and the business community. Data for the evaluation were gathered in an extensive library search, a survey of Coalition for Literacy…

  9. SAYNPS Participation in Nuclear Public Education in South Africa

    Energy Technology Data Exchange (ETDEWEB)

    Thugwane, S.J. [South African Young Nuclear Professionals Society, P.O. Box 582 Pretoria 0001 (South Africa); Khathi, N.F.; Rasweswe, M.A. [South African Young Nuclear Professionals Society, P.O. Box 582 Pretoria 0001 (South Africa); South African Nuclear Energy Corporation, P.O. Box 582 Pretoria 0001 (South Africa)

    2008-07-01

    The South African Young Nuclear Professionals Society (SAYNPS) has an objective to help inform and educate the public about the importance and benefits of nuclear science and technology. In South Africa, the government hosts annual national science campaigns to promote science and technology. These include the National Science Week, Science Olympiads and Energy week. SAYNPS encourages its members to participate in these campaigns through exhibitions and schools outreach programmes. Through these campaigns, schoolteachers and learners are educated about the benefits of safe usage of nuclear technology and about different careers in the nuclear industry. Through participation in the different campaigns it was acknowledged that participation of young professionals in public education will help preserve nuclear knowledge in the country. It was concluded that public education is still a task that needs to be intensified in order for the public to know the benefits of safe usage of nuclear technology. Scope: This paper presents the role that SAYNPS has played in nuclear public education in South Africa in 2006 and 2007. (authors)

  10. Evaluation of the "Lose Your Excuse" Public Service Advertising Campaign for Tweens to Save Energy

    Science.gov (United States)

    Bertrand, Jane T.; Goldman, Patty; Zhivan, Natalia; Agyeman, Yaw; Barber, Erin

    2011-01-01

    This study evaluates the 2008-2009 "Lose your Excuse" public service advertising (PSA) campaign on energy efficiency targeting 8- to 12-year-olds, intended to increase knowledge, foster proactive attitudes, and change energy usage behaviors. Baseline and two follow-up surveys were conducted with online samples representative of the national…

  11. Factors contributing to the success of folic acid public health campaigns.

    Science.gov (United States)

    Rofail, D; Colligs, A; Abetz, L; Lindemann, M; Maguire, L

    2012-03-01

    Studies in the 1990s have found that periconceptional dietary folate, supplementation of folic acid or supplemental multivitamins containing folic acid, help prevent neural tube defect (NTDs) if taken at the right time. This literature review assesses the extant folic acid public health campaigns literature and identifies some common variables used in folic acid consumption campaign evaluations. This review was part of a larger study that searched PUBMED, PsycINFO and Embase from 1976 to 2010 to identify articles related to the psychosocial and economic impact of NTDs (especially spina bifida) on patients and caregivers. Awareness of folic acid levels prior to conception improved post-campaign from 6 to 41%. Knowledge about consumption and correct periconceptional use of folic acid also improved. However, in most studies more than 50% of women did not take folic acid as prescribed. Many factors were associated with or without taking folic acid post-campaign, including incomplete outreach, prior awareness and knowledge, closeness to pregnancy, demographics and other personal characteristics. Sustained campaigning to maintain awareness about and promote periconceptional consumption of folic acid in order to reduce the incidence of NTDs is clearly needed. Additional initiatives could complement existing public health strategies.

  12. Private Administration – Favorable Environment for Implementing Programs and Campaigns of Public Relations?

    Directory of Open Access Journals (Sweden)

    Simona HAIDAU

    2012-11-01

    Full Text Available This paper refer to decision of the private administration organizations from the region northeast of Romania to implement programs and public relations campaigns from the socio-economic context in the current period. This decision of organizations above mentioned is strongly influenced by nature non-profit purposes they have, more precisely, to be involved in carrying out the public interest or community.

  13. Public Health Nutrition Education

    DEFF Research Database (Denmark)

    Torheim, Liv Elin; Birgisdottir, Bryndis Eva; Robertson, Aileen

    2016-01-01

    Public Health Nutrition Education Liv Elin Torheim* 1, Bryndis Eva Birgisdottir2, 3, Inga Thorsdottir2, 3, Aileen Robertson4, Runa Midtvåge4, Chalida Mae Svastisalee4, Hanne Gillett4, Agneta Yngve5, Arja Erkkilä6 1Department of Nursing and Health Promotion, Oslo and Akershus University College......) and healthy aging. Unhealthy dietary patterns, high blood pressure and obesity are major risk factors for NCDs such as cancers, type 2 diabetes and cardiovascular diseases. There exists enormous potential to promote health and prevent diseases through targeting unhealthy life style, and it is crucial......, educational, social, economic, structural, political and/or legislative. The knowledge, skills, competencies and cultural heritage of the broader community should form a basis for all analyses and actions. The competencies required to be an effective PHN practitioner has been described by several scholars...

  14. Reframing Public Education as a Public Good

    Science.gov (United States)

    Froese-Germain, Bernie

    2013-01-01

    In his 1847 "Report on a System of Public Elementary Instruction for Upper Canada", Egerton Ryerson stated that public education was created in Canada to ensure that youth were prepared for their "appropriate duties and employments of life … as persons of business, and also as members of the civil community in which they live."…

  15. Conversation and compliance: role of interpersonal discussion and social norms in public communication campaigns.

    Science.gov (United States)

    Frank, Lauren B; Chatterjee, Joyee S; Chaudhuri, Sonal T; Lapsansky, Charlotte; Bhanot, Anurudra; Murphy, Sheila T

    2012-01-01

    This study explores the role of interpersonal discussion and social norms in a public health campaign, the BBC Condom Normalization Campaign, designed to promote conversation and change the public perception of condom use in India. Drawing upon the integrative model of behavioral prediction, attitudes, self-efficacy, subjective norms, and descriptive norms were predicted to relate to behavioral intentions to use condoms. It is important to note that the valence of discussion was hypothesized to relate to each of these more proximal predictors. The authors used structural equation modeling to test the model on 3 separate samples of Indian men between the ages of 15 and 49 years: (a) high-risk men who had sex with nonspouses; (b) low-risk, sexually inactive, unmarried men; and (c) low-risk, monogamous, married men. Results were similar for low- and high-risk audiences, with valence of discussion about condoms predicting condom-related attitudes, self-efficacy, and subjective and descriptive social norms with respect to condom use, which, in turn, predicted behavioral intent to use condoms. These findings underscore the need to take not only the frequency but also the valence of interpersonal discussion into account when assessing the effect of health campaigns. Implications for theory and design of future public communication campaigns are explored.

  16. Higher Education and Public Good

    Science.gov (United States)

    Marginson, Simon

    2011-01-01

    Policy debate about whether to maintain public subsidies for higher education has stimulated reconsideration of the public mission of higher education institutions, especially those that provide student places conferring private benefits. If the work of higher education institutions is defined simply as the aggregation of private interests, this…

  17. Cost-effectiveness of a ROPS retrofit education campaign.

    Science.gov (United States)

    Myers, M L; Cole, H P; Westneat, S C

    2004-05-01

    A community educational campaign implemented in two Kentucky counties was effective in influencing farmers to retrofit their tractors with rollover protective structures (ROPS) to protect tractor operators from injury in the event of an overturn. This article reports on the cost-effectiveness of this program in the two counties when compared to no program in a control county. A decision analysis indicated that it would be effective at averting 0.27 fatal and 1.53 nonfatal injuries over a 20-year period, and when this analysis was extended statewide, 7.0 fatal and 40 nonfatal injuries would be averted in Kentucky. Over the 20-year period, the cost-per-injury averted was calculated to be $172,657 at a 4% annual discount rate. This cost compared favorably with a national cost of $489,373 per injury averted despite the additional program cost in Kentucky. The principle reason for the increased cost-effectiveness of the Kentucky program was the three-fold higher propensity for tractors to overturn in Kentucky. The cost-per-injury averted in one of the two counties was $112,535. This lower cost was attributed principally to incentive awards financed locally for farmers to retrofit their tractors with ROPS.

  18. Doing the "Work of Hearing": Girls' Voices in Transnational Educational Development Campaigns

    Science.gov (United States)

    Khoja-Moolji, Shenila

    2016-01-01

    There is an increasing focus in transnational campaigns for girls' education and empowerment on highlighting the voices of girls from the global south. These moves are made in response to feminist critiques of said campaigns for not attending to the diverse, multiple and complex lived experiences of girls. This article engages in theorising these…

  19. Do "Clicker" Educational Sessions Enhance the Effectiveness of a Social Norms Marketing Campaign?

    Science.gov (United States)

    Killos, Lydia F.; Hancock, Linda C.; McGann, Amanda Wattenmaker; Keller, Adrienne E.

    2010-01-01

    Objective: Social norms campaigns are a cost-effective way to reduce high-risk drinking on college campuses. This study compares effectiveness of a "standard" social norms media (SNM) campaign for those with and without exposure to additional educational sessions using audience response technology ("clickers"). Methods: American College Health…

  20. The effects of a combined enforcement and public information campaign on seat belt use.

    OpenAIRE

    1986-01-01

    It is generally agreed that seat belt use is effective in preventing (fatal) driver injuries, and that legislation is an effective measure for increasing their use. Nevertheless, legislation alone rarely proves sufficient to achieve anything near universal usage. Policy makers can reach for a number of measures to bolster seat belt use. This paper presents some of the results of an evaluation of a combined enforcement and public information campaign that was conducted in 1984 in Friesland.

  1. Farmers sun exposure, skin protection and public health campaigns: An Australian perspective

    Directory of Open Access Journals (Sweden)

    Christel Smit-Kroner

    2015-01-01

    Full Text Available Non-melanoma skin cancer is a common and costly cancer in agricultural populations. Prevention and early detection are an effective way to decrease the burden of disease and associated costs. To examine sun exposure and skin protection practices in agricultural workers and farmers a thematic review of the literature between 1983 and 2014 was undertaken. Comparison between studies was complicated by differences in study design, definitions of skin protection, and analytic methods used. Farmers are the most exposed to harmful ultraviolet (UV radiation of all outdoor workers and the level of reported skin protection by farmers is suboptimal. Years of public health campaigns have failed to adequately address farmers' specific needs. Increased rates of skin cancer and subsequent higher costs are expected. Estimates of sun exposure and skin protection practice indicate that protective clothing is the most promising avenue to improve on farmers' skin protection. Early detection needs to be part of public health campaigns. This review explores the quantitative data about Australian farmers and their skin protective behaviours. We investigate what the documented measurable effect of the public health campaign Slip!Slop!Slap! has had on agricultural workers and farmers and make recommendations for future focus.

  2. Marketing the `Broad Line': Invitations to STEM education in a Swedish recruitment campaign

    Science.gov (United States)

    Andrée, Maria; Hansson, Lena

    2013-01-01

    In many Western societies, there is a concern about the tendency of young people not choosing Science, Technology, Engineering, and Mathematics (STEM) education and occupations. In response, different initiatives have been launched. If one believes that science should have a place in more young people's lives, an important question is to what extent recruitment campaigns communicate messages that open up for STEM education to become relevant in young people's identity formation. Here, we analyse a Swedish government-initiated, primarily Internet-based recruitment attempt ('The Broad Line Campaign') aimed at increasing the number of young people choosing the natural science programme in upper secondary school. The campaign is based on marketing principles and deliberately draws on identity issues. The data analysed consists of campaign films and written resources describing the campaign. Data are analysed by use of the constant comparative approach in order to produce categories describing different messages about why to engage in STEM education. These messages are then analysed from an identity perspective using the concept of subjective values. Our results show that the messages communicated in the Broad Line campaign emphasise utility value, attainment value and relative cost rather than interest-enjoyment. The campaign communicates that the natural science programme is to be associated with a high attainment value without establishing relations to the field of science. Finally, potential consequences of the communicated messages in the campaign are discussed in light of previous research.

  3. [Comics for traffic education: evaluation of a traffic safety campaign].

    Science.gov (United States)

    Bonfadelli, H

    1989-01-01

    Traffic safety campaigns often are ineffective to change driving behavior because they don't reach the target group or are recognized only by people who are already interested or concerned. The evaluation of a traffic safety campaign called "Leo Lässig", addressed to young new drivers, shows that recognition and acceptance by the target group were stimulated by the age-conform means of comic-strips.

  4. Lessons for public health campaigns from analysing commercial food marketing success factors: a case study

    Directory of Open Access Journals (Sweden)

    Aschemann-Witzel Jessica

    2012-02-01

    Full Text Available Abstract Background Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public sector activities. The aim of the present study was to empirically identify food marketing success factors that, using the social marketing approach, could help improve public health campaigns to promote healthy eating. Methods In this case-study analysis, 27 recent and successful commercial food and beverage marketing cases were purposively sampled from different European countries. The cases involved different consumer target groups, product categories, company sizes and marketing techniques. The analysis focused on cases of relatively healthy food types, and nutrition and health-related aspects in the communication related to the food. Visual as well as written material was gathered, complemented by semi-structured interviews with 12 food market trend experts and 19 representatives of food companies and advertising agencies. Success factors were identified by a group of experts who reached consensus through discussion structured by a card sorting method. Results Six clusters of success factors emerged from the analysis and were labelled as "data and knowledge", "emotions", "endorsement", "media", "community" and "why and how". Each cluster subsumes two or three success factors and is illustrated by examples. In total, 16 factors were identified. It is argued that the factors "nutritional evidence", "trend awareness", "vertical endorsement", "simple naturalness" and "common values" are of particular importance in the communication of health with regard to food. Conclusions The present study identified critical factors for the success of commercial food marketing campaigns related to the issue of nutrition and health, which are possibly

  5. Lessons for public health campaigns from analysing commercial food marketing success factors: a case study.

    Science.gov (United States)

    Aschemann-Witzel, Jessica; Perez-Cueto, Federico J A; Niedzwiedzka, Barbara; Verbeke, Wim; Bech-Larsen, Tino

    2012-02-21

    Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public sector activities. The aim of the present study was to empirically identify food marketing success factors that, using the social marketing approach, could help improve public health campaigns to promote healthy eating. In this case-study analysis, 27 recent and successful commercial food and beverage marketing cases were purposively sampled from different European countries. The cases involved different consumer target groups, product categories, company sizes and marketing techniques. The analysis focused on cases of relatively healthy food types, and nutrition and health-related aspects in the communication related to the food. Visual as well as written material was gathered, complemented by semi-structured interviews with 12 food market trend experts and 19 representatives of food companies and advertising agencies. Success factors were identified by a group of experts who reached consensus through discussion structured by a card sorting method. Six clusters of success factors emerged from the analysis and were labelled as "data and knowledge", "emotions", "endorsement", "media", "community" and "why and how". Each cluster subsumes two or three success factors and is illustrated by examples. In total, 16 factors were identified. It is argued that the factors "nutritional evidence", "trend awareness", "vertical endorsement", "simple naturalness" and "common values" are of particular importance in the communication of health with regard to food. The present study identified critical factors for the success of commercial food marketing campaigns related to the issue of nutrition and health, which are possibly transferable to the public health sector. Whether or not a particular

  6. Lessons for public health campaigns from analysing commercial food marketing success factors: a case study

    Science.gov (United States)

    2012-01-01

    Background Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public sector activities. The aim of the present study was to empirically identify food marketing success factors that, using the social marketing approach, could help improve public health campaigns to promote healthy eating. Methods In this case-study analysis, 27 recent and successful commercial food and beverage marketing cases were purposively sampled from different European countries. The cases involved different consumer target groups, product categories, company sizes and marketing techniques. The analysis focused on cases of relatively healthy food types, and nutrition and health-related aspects in the communication related to the food. Visual as well as written material was gathered, complemented by semi-structured interviews with 12 food market trend experts and 19 representatives of food companies and advertising agencies. Success factors were identified by a group of experts who reached consensus through discussion structured by a card sorting method. Results Six clusters of success factors emerged from the analysis and were labelled as "data and knowledge", "emotions", "endorsement", "media", "community" and "why and how". Each cluster subsumes two or three success factors and is illustrated by examples. In total, 16 factors were identified. It is argued that the factors "nutritional evidence", "trend awareness", "vertical endorsement", "simple naturalness" and "common values" are of particular importance in the communication of health with regard to food. Conclusions The present study identified critical factors for the success of commercial food marketing campaigns related to the issue of nutrition and health, which are possibly transferable to the public health

  7. Public Relations for Special Education.

    Science.gov (United States)

    Steinke, Gary L.; Steinke, Roberta J.

    This paper offers suggestions to help special educators and administrators effectively and thoroughly tell people about their school's programs and events dealing with special education. General suggestions include appointing a public relations coordinator, having school personnel complete a Public Relations Help Request Form when publicizing…

  8. Transforming Public Education: Cases in Education Entrepreneurship

    Science.gov (United States)

    Childress, Stacey M., Ed.

    2010-01-01

    For nearly two decades, education entrepreneurs have been working to transform the K-12 public education system in the United States. "Social entrepreneurship" has become part of the language of a new generation of idealists, many of whom are focused on education. The nineteen cases in this book profile entrepreneurs who are pursuing…

  9. Transforming Public Education: Cases in Education Entrepreneurship

    Science.gov (United States)

    Childress, Stacey M., Ed.

    2010-01-01

    For nearly two decades, education entrepreneurs have been working to transform the K-12 public education system in the United States. "Social entrepreneurship" has become part of the language of a new generation of idealists, many of whom are focused on education. The nineteen cases in this book profile entrepreneurs who are pursuing…

  10. Can a hearing education campaign for adolescents change their music listening behavior?

    Science.gov (United States)

    Weichbold, Viktor; Zorowka, Patrick

    2007-03-01

    This study looked at whether a hearing education campaign would have behavioral effects on the music listening practices of high school students. A total of 1757 students participated in a hearing education campaign. Before the campaign and one year thereafter they completed a survey asking for: (1) average frequency of discotheque attendance, (2) average duration of stay in the discotheque, (3) use of earplugs in discotheques, (4) frequency of regeneration breaks while at a discotheque, and (5) mean time per week spent listening to music through headphones. On questions (2), (3) and (5) no relevant post-campaign changes were reported. On question (1) students' answers indicated that the frequency of discotheque attendance had even increased after the campaign. The only change in keeping with the purpose of the campaign was an increase in the number of regeneration breaks when at a discotheque. The effect of hearing education campaigns on music listening behavior is questioned. Additional efforts are suggested to encourage adolescents to adopt protective behaviors.

  11. Public Service Advertising to Promote Cooperative Education.

    Science.gov (United States)

    Brown, Sylvia J.; And Others

    1986-01-01

    Describes an advertising campaign designed to create awareness of cooperative education in students, parents, and business people who can sponsor co-op jobs. Discusses benefits to students, employers, and society. (JM)

  12. The role and utilisation of public health evaluations in Europe: a case study of national hand hygiene campaigns

    Science.gov (United States)

    2014-01-01

    Background Evaluations are essential to judge the success of public health programmes. In Europe, the proportion of public health programmes that undergo evaluation remains unclear. The European Centre for Disease Prevention and Control sought to determine the frequency of evaluations amongst European national public health programmes by using national hand hygiene campaigns as an example of intervention. Methods A cohort of all national hand hygiene campaigns initiated between 2000 and 2012 was utilised for the analysis. The aim was to collect information about evaluations of hand hygiene campaigns and their frequency. The survey was sent to nominated contact points for healthcare-associated infection surveillance in European Union and European Economic Area Member States. Results Thirty-six hand hygiene campaigns in 20 countries were performed between 2000 and 2012. Of these, 50% had undergone an evaluation and 55% of those utilised the WHO hand hygiene intervention self-assessment tool. Evaluations utilised a variety of methodologies and indicators in assessing changes in hand hygiene behaviours pre and post intervention. Of the 50% of campaigns that were not evaluated, two thirds reported that both human and financial resource constraints posed significant barriers for the evaluation. Conclusion The study identified an upward trend in the number of hand hygiene campaigns implemented in Europe. It is likely that the availability of the internationally-accepted evaluation methodology developed by the WHO contributed to the evaluation of more hand hygiene campaigns in Europe. Despite this rise, hand hygiene campaigns appear to be under-evaluated. The development of simple, programme-specific, standardised guidelines, evaluation indicators and other evidence-based public health materials could help promote evaluations across all areas of public health. PMID:24507086

  13. Tweeting for and against public health policy: response to the Chicago Department of Public Health's electronic cigarette Twitter campaign.

    Science.gov (United States)

    Harris, Jenine K; Moreland-Russell, Sarah; Choucair, Bechara; Mansour, Raed; Staub, Mackenzie; Simmons, Kendall

    2014-10-16

    In January 2014, the Chicago City Council scheduled a vote on local regulation of electronic cigarettes as tobacco products. One week prior to the vote, the Chicago Department of Public Health (CDPH) released a series of messages about electronic cigarettes (e-cigarettes) through its Twitter account. Shortly after the messages, or tweets, were released, the department's Twitter account became the target of a "Twitter bomb" by Twitter users sending more than 600 tweets in one week against the proposed regulation. The purpose of our study was to examine the messages and tweet patterns in the social media response to the CDPH e-cigarette campaign. We collected all tweets mentioning the CDPH in the week between the e-cigarette campaign and the vote on the new local e-cigarette policy. We conducted a content analysis of the tweets, used descriptive statistics to examine characteristics of involved Twitter users, and used network visualization and descriptive statistics to identify Twitter users prominent in the conversation. Of the 683 tweets mentioning CDPH during the week, 609 (89.2%) were anti-policy. More than half of anti-policy tweets were about use of electronic cigarettes for cessation as a healthier alternative to combustible cigarettes (358/609, 58.8%). Just over one-third of anti-policy tweets asserted that the health department was lying or disseminating propaganda (224/609, 36.8%). Approximately 14% (96/683, 14.1%) of the tweets used an account or included elements consistent with "astroturfing"-a strategy employed to promote a false sense of consensus around an idea. Few Twitter users were from the Chicago area; Twitter users from Chicago were significantly more likely than expected to tweet in support of the policy. Our findings may assist public health organizations to anticipate, recognize, and respond to coordinated social media campaigns.

  14. Assessing the impact of educational campaigns on controlling HCV among women in prison settings

    Science.gov (United States)

    Mushayabasa, S.; Bhunu, C. P.; Smith?, Robert J.

    2012-04-01

    Prior studies have shown that imprisonment is a major risk factor for hepatitis C infection, with the risk of infection directly proportional to the length of incarceration. Women are at least twice as likely as men to contract HCV as they have limited access to information, health services and safe intravenous drug injecting equipments. We develop a mathematical model to assess the impact of educational campaigns on controlling HCV among women in prison settings. Equilibria for the model are determined and their stability are examined. Population-level effects of increased educational campaigns to encourage safe injecting practices among women in prison are evaluated through numerical simulations. The results suggest that educating women prisoners about abstaining from intravenous drug misuse may significantly reduce HCV prevalence among women in prison settings. Targeted education campaigns, which are effective at stopping transmission of HCV more than 80% of the time, will be highly effective at controlling the disease among women in prisons.

  15. Outreach and education from EuroGeoMoonMars2009 Field Campaign in Utah

    Science.gov (United States)

    Foing, Bernard H.

    The goal of the EuroGeoMoonMars mission at Utah Desert Research station(from 24 January to 28 February 2009) was to demonstrate instruments from ExoGeoLab pilot project, to support the interpretation of ongoing lunar and planetary missions, to validate a procedure for surface in-situ and return science, to study human performance aspects, and perform outreach and education projects. The EuroGeoMoonMars campaign included four sets of objectives: 1) Technology demonstration aspects: a set of instruments were deployed, tested, assessed, and training was provided to scientists using them in subsequent rotations 2) Research aspects: a series of field science and exploration investigations were conducted in geology, geochemistry, biology, astronomy, with synergies with space missions and research from planetary surfaces and Earth extreme environments. 3) Human crew related aspects, i.e. (a) evaluation of the different functions and interfaces of a planetary habitat, (b) crew time organization in this habitat, (c) evaluation of man-machine interfaces of science and technical equipment; 4) Education, outreach, communications, multi-cultural public relations Outreach, education and inspiration: We produced written, pictures, and video materials that can be used for education, outreach and public relations. Daily reports were posted on the MDRS website. We had during the Technical crew preparation, the visit of film producer Mark Arabella and film crew for a Moon related National Geographics documentary "Earth without the Moon". Two media crew visitors stayed also in the Hab to film our activities documenting the operational, research, human, simulation, imaginative and fantasy aspects of Moon-Mars-extreme Earth exploration. They contributed a journalist report, and even performed an EVA outreach filming a sortie to Hanksville village on Earth. Other film and journalists visited the EuroGeoMars crew for interviews and exchange. Specific crew reports were also prepared for

  16. Contextual Influences and Campaign Awareness Among Young Adults: Evidence from the National truth® Campaign.

    Science.gov (United States)

    Vallone, Donna M; Ilakkuvan, Vinu; Xiao, Haijun; Cantrell, Jennifer; Rath, Jessica; Hair, Elizabeth

    2015-01-01

    Mass media campaigns have been found to shape the public's knowledge, attitudes, beliefs, and behavior around tobacco. This study examines the influence of contextual factors with respect to awareness of the national truth® campaign, a mass media, branded tobacco use prevention campaign, among a sample of young adults (n = 2,804) aged 24-34 years old; these respondents were within the age range for both the primary and secondary targets of the campaign during the period (2000-2007) when the campaign was airing television advertising at consistently high levels. Mulitvariable models reveal lower educational attainment and Hispanic ethnicity as significant contextual factors predictive of lower campaign awareness, controlling for media use. In contrast, gender, state tobacco control policy, sensation-seeking, current smoking status, and community-level SES variables were not significantly associated with campaign awareness. Further research is needed to identify the mechanisms through which public education campaigns operate, particularly among disadvantaged communities.

  17. Comparison of rates of referral and diagnosis of axial spondyloarthritis before and after an ankylosing spondylitis public awareness campaign.

    Science.gov (United States)

    Harrison, Andrew A; Badenhorst, Christoffel; Kirby, Sandra; White, Douglas; Athens, Josie; Stebbings, Simon

    2014-07-01

    The objective of this research is to measure the effect of a national ankylosing spondylitis (AS) public awareness campaign on numbers of referrals for suspected AS and numbers of cases diagnosed with axial spondyloarthritis (SpA). A television advertising campaign was conducted by Arthritis New Zealand in 2011 to raise public awareness of AS. A retrospective analysis was made of referrals received by the three rheumatology services 3 months before the campaign started and 3 months after the campaign ended. The age, gender, number of referrals for suspected AS and number of referrals resulting in a diagnosis of axial SpA were recorded. Independent analysis showed that the awareness campaign reached 82 % of the primary target audience. In the 3 months after the awareness campaign, there was a significant increase in referrals for suspected AS compared with the 3 months before the campaign (54 vs. 88, 63 %, p = 0.0056). Referrals for other conditions did not change. The number of referrals resulting in a diagnosis of axial SpA also increased (27 vs. 44, 63 %, p = 0.0576). The mean ages of the patients referred and of those diagnosed with axial SpA did not change. The male/female ratio was 1:1 among the referrals for suspected AS and 2:1 in referrals diagnosed with axial SpA, before and after the campaign. The Arthritis New Zealand AS public awareness campaign was associated with a significant increase in referrals to rheumatology services for suspected AS and an increase in the diagnosis of axial SpA in clinics.

  18. Changes in beliefs and attitudes toward people with depression and schizophrenia - results of a public campaign in Germany.

    Science.gov (United States)

    Makowski, Anna C; Mnich, Eva E; Ludwig, Julia; Daubmann, Anne; Bock, Thomas; Lambert, Martin; Härter, Martin; Dirmaier, Jörg; Tlach, Lisa; Liebherz, Sarah; von dem Knesebeck, Olaf

    2016-03-30

    We examined the impact of a mental health awareness campaign on public attitudes. The campaign was embedded in the project psychenet - Hamburg Network for Mental Health. Beliefs and attitudes were examined before and after specific awareness measures in Hamburg (intervention region) and Munich (control region). Analyses were based on representative surveys (2011: N=2014; 2014: N=2006). Vignettes with symptoms suggestive of depression respectively schizophrenia were presented, followed by questions on social distance, beliefs and emotional reactions. Analyses of variance tested variations between regions over time and differences between those aware of the campaign and those not aware. In 2014, 7.3% (n=74) of the Hamburg respondents were aware of the psychenet campaign. Regarding the total sample, there were minor changes in attitudes. Differentiated according to campaign awareness among Hamburg respondents, those who were aware showed less desire for social distance toward a person with depression. Moreover, respondents aware of the campaign stated less often that a person with schizophrenia is in need of help. The campaign had small impact on attitudes. A substantial change in ingrained attitudes toward persons with mental health problems is difficult to achieve with interventions targeting the general public.

  19. Lessons learned from evaluating Maryland's anti-drunk driving campaign: assessing the evidence for cognitive, behavioral, and public health impact.

    Science.gov (United States)

    Beck, Kenneth H

    2009-07-01

    The evidence concerning Maryland's anti-drunk driving program, Checkpoint Strikeforce, is reviewed. To date, there is no evidence to indicate that this campaign, which involves a number of sobriety checkpoints and media activities to promote these efforts, has had any impact on public perceptions, driver behaviors, or alcohol-related motor vehicle crashes and injuries. This conclusion is drawn after examining statistics for alcohol-related crashes, police citations for impaired driving, and public perceptions of alcohol-impaired driving risk. Comparisons are also made with other states in the mid-Atlantic region, where similar campaign activities have occurred. Reasons for this failure in Maryland include insufficient levels of enforcement (e.g., too few sobriety checkpoints and vehicle contacts occurred to raise public perceptions of risk pertaining to impaired driving) and inadequate publicity surrounding this campaign. Suggestions for overcoming these problems are offered.

  20. Financing Public Higher Education

    Science.gov (United States)

    Adams, Walter

    1977-01-01

    Argues that, contrary to popular belief, the demand for higher education in the United States has not declined, and suggests that if such a decline does occur, it will be a result of social and political priorities, rather than a result of natural and inexorable forces. Available from: Secretary, The American Economic Association, 1313 21st…

  1. Taxation in Public Education.

    Science.gov (United States)

    Piele, Philip K.

    1970-01-01

    Seventeen research studies, position statements, and statistical compilations published between 1966 and 1969 are reviewed. These documents deal with such issues as (1) the effects of financial effort and property assessment practice on educational quality, (2) the role of State aid in equalizing financial resources, (3) the crisis in financing…

  2. Capital Campaigns.

    Science.gov (United States)

    Dalessandro, David; And Others

    1989-01-01

    Eight articles focus on capital campaigns including setting goals (D. Dalessandro), the lead gift (D. A. Campbell), motivating trustees (J. J. Ianolli, Jr.), alumni associations (W. B. Adams), role of public relations officers (R. L. Williams), special events( H.R. Gilbert), the campaign document (R. King), and case statements (D. R. Treadwell,…

  3. Public Energy Education: Issues for Discussion. Draft.

    Science.gov (United States)

    Public Energy Education Task Force.

    This paper was intended to stimulate discussion of energy education issues at a conference on energy issues. The discussion ranges through numerous topics at issue in energy education including public energy awareness, definition of public education, the distinction between public education and public relations, and the presentation of a model…

  4. Health education and public policy.

    Science.gov (United States)

    Service, A

    1986-01-01

    The UK's Minister for Health has again raised the debate about the role of health educators, and in particular that of the Health Education Council, in what is termed public policy work. 1 possible definition of public policy work as regards health education is that aspect that seeks to establish certain health promoting principles as part of the conscious factors always to be considered by individuals, by opinion leaders, by manufacturers, by employers and trade unions, by service providers, by local authorities, and by central government in their plans and decisions. The Health Education Council (HEC) has no power to make or impose public policy; the Department of Health and Social Security (DHSS) has that task. The world of health education providers includes the Health Education Officers working for the Health Authorities and with the Education Authorities, an increasing number of important academic workers in the field, the HEC, the Scottish Health Education Group (SHEG), the DHSS, and some of the members of various professions who provide health education to the public as part of their daily work. Most of the HEC's work consists of providing these people with health educational tools. If the HEC begins to do more in the public policy field, it will not be at the cost of providing health educational tools. At the HEC a staff of 4 liaison workers is responsible for keeping field workers informed about future and imminent HEC work programs. They also assess needs and ideas by holding periodic meetings with Health Education Officers and others in various parts of the country. HEC's efforts have contributed substantially to increasing attention to preventive health measures on the part of the DHSS, parliamentary committees, the Royal Colleges, other professional bodies, and the media. In regard to the future, several paths deserve exploration as part of the HEC's education of decision-makers and opinion-formers. These include: local authorities, relevant

  5. Standing up for Education: Building a National Campaign

    Science.gov (United States)

    Courtney, Kevin; Little, Gawain

    2014-01-01

    Over the past four years, the UK coalition government has made significant progress in transforming the state education system. This transformation has its roots in a longer-term restructuring of education. This article argues that, in order to counter this attack, we need to build a movement around an alternative vision of education. Further, it…

  6. Impact of an extensive asthma education campaign for physicians on their drug prescription practices

    Directory of Open Access Journals (Sweden)

    Al-Shimemeri Abdullah

    2006-01-01

    Full Text Available OBJECTIVE: To evaluate the impact of an extensive education campaign for physicians, in effecting positive changes, in their asthma prescription practice, in line with the ′Saudi protocol for diagnosis and management of asthma′. MATERIALS AND METHODS : An extensive campaign on asthma management for physicians in Saudi Arabia was conducted in 1995-1996, based on the ′Saudi protocol for asthma diagnosis and management′. During this campaign, one day courses-cum-workshops were held in 19 different cities, for over 2500 physicians (8% of all physicians in the kingdom. To evaluate the changes in asthma prescription, we retrospectively reviewed the charts of 98 asthmatic patients in 1994 and 100 patients in 1997, attending the outpatient department of two tertiary care hospitals, with over 500 beds, each in Riyadh and Jeddah. Data on demographic profile of the patients, Pulmonary function test and medications prescribed, were analysed and compared between the two groups. RESULTS: The mean age and severity of asthma was similar in both the groups.The prescription rate of inhaled steroids and inhaled beta-agonists increased significantly, with decrease in the use of oral beta-agonists, oral steroids, Theophylline, sodium cromoglycate and ketotifen. Conclusion: The use of inhaled steroids and inhaled beta agonists, considerably improved after the asthma education campaign for physicians in Saudi Arabia. Education campaign for physicians may be effective and could help in the improvement of clinical practice towards a specific disease.

  7. Radio Broadcasting and Public Education in Africa.

    Science.gov (United States)

    Perraton, Hilary

    1981-01-01

    The strengths and weaknesses of radio for distance learning in the Third World are determined through an examination of its use for upgrading teachers, to support education and development broadly, for mass education through radio campaigns, and through the radio schools of Latin America. Eighteen references are listed. (CHC)

  8. Implementing Education for All--Whose Agenda, Whose Change? The Case Study of the Ghana National Education Campaign Coalition

    Science.gov (United States)

    Strutt, Courtney; Kepe, Thembela

    2010-01-01

    With the onset of the Education for All (EFA) agenda in 1990, the international development community has seen new forms of international cooperation forming around the pledge for EFA. This paper analyzes a case study of activities and challenges of a civil society coalition, the Ghana National Education Campaign Coalition (GNECC), in pursuing the…

  9. Zemstvo Statistics on Public Education.

    Science.gov (United States)

    Abramov, V. F.

    1997-01-01

    Surveys the general organizational principles and forms of keeping the zemstvo (regional) statistics on Russian public education. Conveys that they were subdivided into three types: (1) the current statistics that continuously monitored schools; (2) basic surveys that provided a comprehensive characterization of a given territory's public…

  10. Lyndon Baines Johnson and the Presidential Election Campaign of 1964: A Case Study of Presidential Leadership for Education.

    Science.gov (United States)

    Boone, Michael

    By keeping his campaign promises, President Lyndon Johnson transformed the U.S. educational system for the next 30 years. His legislative achievements in education were consistent with his campaign promises and with policy statements stretching back into his career as U.S. Senate Majority Leader. Johnson was a major contributor to the passage of…

  11. ARES Education and Public Outreach

    Science.gov (United States)

    Allen, Jaclyn; Galindo, Charles; Graff, Paige; Willis, Kim

    2014-01-01

    The ARES Directorate education team is charged with translating the work of ARES scientists into content that can be used in formal and informal K-12 education settings and assisting with public outreach. This is accomplished through local efforts and national partnerships. Local efforts include partnerships with universities, school districts, museums, and the Lunar and Planetary Institute (LPI) to share the content and excitement of space science research. Sharing astromaterials and exploration science with the public is an essential part of the Directorate's work. As a small enclave of physical scientists at a NASA Center that otherwise emphasizes human space operations and engineering, the ARES staff is frequently called upon by the JSC Public Affairs and Education offices to provide presentations and interviews. Scientists and staff actively volunteer with the JSC Speaker's Bureau, Digital Learning Network, and National Engineers Week programs as well as at Space Center Houston activities and events. The education team also participates in many JSC educator and student workshops, including the Pre-Service Teacher Institute and the Texas Aerospace Scholars program, with workshop presentations, speakers, and printed materials.

  12. Educative campaign about information on irradiated foods; Campana educativa sobre informacion de alimentos irradiados

    Energy Technology Data Exchange (ETDEWEB)

    Luna C, P.C

    1991-07-15

    The irradiation of foods is accepted by international agencies (FAO, OMS) like a healthy and effective technology at the moment the irradiated foods are marketed easily in many countries, however in other countries exist several factors that affect the practical application of this process. In this work is planned about an educational campaign about the irradiation process directed to the consumers. (Author)

  13. Digital publics and participatory education

    Directory of Open Access Journals (Sweden)

    Brian J. McNely

    2010-10-01

    Full Text Available This article—a collaborative exploration between instructors, students, and members of the broader, digital classroom community—explores how the strategic incorporation of sociotechnical networks and digital technologies facilitates literate practices that extend the classroom in productive ways. The article builds toward coauthors’ reflective practices (Schön, 1983, or “participatory perspectives”, had during an undergraduate English Studies course at a mid-sized, public, American university. Specifically, participants argue that these literate practices afforded not just information sharing, but the opening up of a traditional classroom to include broader digital publics and collaborative knowledge work (Spinuzzi, 2006. Toward this end, we ground literate practice in scholarship that attends to public writing in online spaces, and theoretically frame our argument using Jenkins et al.’s (2006 principles of participatory education. We then detail the specific curricular approach deliberately designed to create digitally connected publics and end with generalizable significance of coauthors’ participatory perspectives.

  14. Increasing Frequency and Appropriateness of High School Teachers' Referrals for Speech Language Support Services by Implementing a Public Relations Campaign.

    Science.gov (United States)

    Weiner, Linda E.

    This practicum addressed the problem of high school students with speech and language impairments not receiving available support services because of under-identification of this population. A 3-month multiple channel public relations campaign was designed and implemented to train high school teachers in the identification and referral process.…

  15. The Influence of a Continuing Medical Education Campaign on New Strategies to Improve Appropriate Use of Antibiotics

    Directory of Open Access Journals (Sweden)

    Brenda A. Bucklin

    2015-01-01

    Full Text Available Introduction. Widespread use of antibiotics has led to drug-resistant bacteria and reports of drug-resistant infections. A continuing medical education (CME campaign was used to improve antibiotic use among primary care providers. Methods. The Office of CME and Professional Development at the University of Colorado School of Medicine produces a semiannual, week-long course for primary care providers. A 2-year multifaceted CME campaign consisted of course content on antibiotic use, a practice audit, and two surveys to measure perceptions of the problem of antibiotic overuse, potential barriers to achieving appropriate use, and strategies to overcome barriers. Results. The overall response rate in the 2nd part of the campaign was 68.4%. Sixty-six percent of respondents had implemented at least one strategy to reduce antibiotic overuse. The rate was significantly higher among those who had attended previous reviews (81.0% compared with those who had attended neither (54%, p=0.0002. However, there was no “dose effect” on the rate of implementing a new strategy. Conclusions. Overuse of antibiotic therapy has important public health implications. Results suggest that mixed interactive and didactic CME program was effective in increasing awareness of antibiotic overuse and strategies for reducing antibiotic administration.

  16. Do "clicker" educational sessions enhance the effectiveness of a social norms marketing campaign?

    Science.gov (United States)

    Killos, Lydia F; Hancock, Linda C; Wattenmaker McGann, Amanda; Keller, Adrienne E

    2010-01-01

    social norms campaigns are a cost-effective way to reduce high-risk drinking on college campuses. This study compares effectiveness of a "standard" social norms media (SNM) campaign for those with and without exposure to additional educational sessions using audience response technology ("clickers"). American College Health Association's National College Health Assessment questions are used to evaluate actual and perceived use. Additional survey questions assess individual exposure to the interventions. the authors find "clicker" technology to be more effective than social norms poster media alone in reducing misperceptions of normative alcohol use for those students who attended clicker sessions. poster SNM campaigns may be most effective when supported by group "clicker" heath-related sessions.

  17. Educational power of public libraries

    Directory of Open Access Journals (Sweden)

    Silva Novljan

    2004-01-01

    Full Text Available Education services also define the activities of Slovene public libraries. In planning targeted services they are often faced with development lagging. The accelerated progress in this field also reminds them of their lagging and points to a very uneven development and quality level of library activities in the various environments they are centered in. Perhaps due to such conditions public libraries do not excell in developing activities to satisfy education needs of their users. Even so, some successful cases point to the fact that libraries know how to act and could be successful under suitable conditions. The article presents an overview on how the law-defined needs for liferlong education (learning, education of users and information literacy, are meet through aquisition policies and through the realisation of different events taking into account the various levels of literacy of the participating population. The analysis of available reports and data point to the fact that libraries could be more successful if supported by increased expert help backed by financial aid.

  18. The Use of Facebook Advertising for Communicating Public Health Messages: A Campaign Against Drinking During Pregnancy in New Zealand.

    Science.gov (United States)

    Parackal, Mathew; Parackal, Sherly; Eusebius, Shobhit; Mather, Damien

    2017-08-10

    Social media is gaining recognition as a platform for delivering public health messages. One area attracting attention from public health researchers and professionals is Facebook's advertising channel. This channel is reported to have a broad reach and generate high user engagement with the disseminated campaign materials. However, to date, no study has examined the communication process via this channel which this study aimed to address. The specific objectives of the study were to (1) examine user engagement for a public health campaign based on the metadata provided by Facebook, (2) analyze comments generated by the campaign materials using text mining, and (3) investigate the relationship between the themes identified in the comments and the message and the sentiments prevalent in the themes that exhibited significant relationships. This study examined a New Zealand public health pilot campaign called "Don't Know? Don't Drink," which warned against drinking alcohol during pregnancy. The campaign conveyed the warning through a video and three banner ads that were delivered as news feeds to women aged 18-30 years. Thematic analysis using text mining performed on the comments (n=819) identified four themes. Logistic regression was used to identify meaning-making themes that exhibited association with the message. The users' engagement was impressive with the video receiving 203,754 views. The combined likes and shares for the promotional materials (video and banner ads) amounted to 6125 and 300, respectively. The logistic regression analysis showed two meaning-making themes, namely, risk of pregnancy (P=.003) and alcohol and culture (PFacebook's advertising channel.

  19. Public Expenditures and the Production of Education

    Science.gov (United States)

    Neely, Stephen R.; Diebold, Jeffrey

    2016-01-01

    The relationship between public education expenditures and student outcomes remains an important concern for policy analysts, educational administrators, and the public at large. While previous studies have failed to identify a consistent relationship between public investments in education and positive student outcomes, most analyses have not…

  20. Raising Public Awareness of Clinical Trials: Development of Messages for a National Health Communication Campaign.

    Science.gov (United States)

    Massett, Holly A; Dilts, David M; Bailey, Robert; Berktold, Jennifer; Ledsky, Rebecca; Atkinson, Nancy L; Mishkin, Grace; Denicoff, Andrea; Padberg, Rose Mary; Allen, Marin P; Silver, Karen; Carrington, Kelli; Johnson, Lenora E

    2017-05-01

    Clinical trials are essential for developing new and effective treatments and improving patient quality of life; however, many trials cannot answer their primary research questions because they fall short of their recruitment goals. This article reports the results of formative research conducted in two populations, the public and primary care physicians, to identify messages that may raise awareness and increase interest in clinical trials and be used in a national communication campaign. Results suggested that participants were primarily motivated to participate in clinical trials out of a self-interest to help themselves first. Messages illustrated that current treatments were tested via clinical trials, helped normalize trials as routine practices, and reduced concerns over trying something new first. Participants wanted messages that portray trials as state-of-the-art choices that offer some hope, show people like themselves, and are described in a clear, concise manner with actionable steps for them to take. The study revealed some differences in message salience, with healthy audiences exhibiting lower levels of interest. Our results suggest that targeted messages are needed, and that communication with primary health-care providers is an important and necessary component in raising patient awareness of the importance of clinical trials.

  1. [Malaria in pictures: images from Brazil's public health campaigns in the first half of the twentieth century].

    Science.gov (United States)

    Hochman, Gilberto; Mello, Maria Teresa Bandeira de; Santos, Paulo Roberto Elian dos

    2002-01-01

    The article discusses a set of pictures that illustrate public health activities, practices, and campaigns against malaria in Brazil from 1918 through 1956. Exemplary of certain key moments in this history, the illustrations belong to three archives from the Casa de Oswaldo Cruz/Fundação Oswaldo Cruz collection: Arquivo Belisário Penna, Arquivto Fundação Rockefeller ("Serviço de Malária do Nordeste" series), and Arquivo Rostan Soares. The article links these photographic records to their specific historical-public health contexts and to the campaign models and strategies represented by each archive. It also draws relations with the 20th -century history of the photographic medium itself. It is argued that these images of malaria constitute prime sources in constructing a visual history of the disease in 20th -century Brazil and of the country's public health history.

  2. SELECTED ASPECTS OF THE IMPLEMENTATION OF ACTIVE MARKETING CAMPAIGN TO RAISE AWARENESS AND PROMOTE PUBLIC TRANSPORT SERVICES IN RURAL AREAS

    Directory of Open Access Journals (Sweden)

    Katarzyna NOSAL

    2016-09-01

    Full Text Available The article presents selected aspects of the implementation of the EU’s SmartMove project, which aims to promote feeder public transport systems in rural areas through the implementation of an active marketing campaign (AMC. Campaigns of this type are connected with providing general and personalized information concerning the functioning of public transport services. In the article, characteristics of one of the implementation areas of the project are presented, namely, the Liszki district near Cracow. Transport services were also evaluated. In addition, selected results are presented from a survey that was conducted among residents of the area from the point of view of the implementation of the AMC. The results concerned data about the means of transport that were currently used for travelling, the knowledge of bus services, the reasons for their use and the factors that might encourage residents to use public transport

  3. [Social marketing and public policies for health: campaign to promote smoke-free spaces in Mexico].

    Science.gov (United States)

    Villalobos, Víctor; Ramírez, Olivia Ortiz; Thrasher, James F; Santillán, Edna Arillo; Hernández, Rosaura Pérez; Cedillo, Claudia; González, Wendy

    2010-01-01

    "Porque todos respiramos lo mismo" is a mass media campaign to promote smoke-free places (SFP). The development stages were: strategic planning; formative research; message development; media plan; and impact evaluation. Development involved formation of a coalition of key actors in various sectors. The target population was smokers and nonsmokers, with the aim of changing social norms around SFP. Nonsmokers were targeted because they comprised the majority and were most likely to appreciate the benefits of SFPs. Campaign materials were aired on television, radio, print and on billboards. One key limitation was the lack of evidence for previous campaigns, which increased the importance of formative research and of including a rigorous evaluation for this one. The campaign evaluation indicates a significant impact, which suggests that future campaigns use similar strategies in their development.

  4. Public health leadership education in North America

    Directory of Open Access Journals (Sweden)

    Hideo Uno

    2010-03-01

    Full Text Available Hideo Uno, Kenneth ZakariasenDepartment of Public Health Sciences, School of Public Health, University of Alberta, Edmonton, AB, CanadaAbstract: Public health leadership is one of the priority disciplines public health professionals need to learn well if they are to deal with demanding public health issues effectively and efficiently. This article looks at the trends in public health leadership education by reviewing the literature and using the Internet to explore the public health leadership programs offered in various parts of the world, and suggests several principles to be taken into account for the development of public health leadership education in the future. A variety of educational programs in public health leadership are classified into several types in terms of their formats: degree programs offered by schools of public health or other programs of public health, those offered in partnership with public health agencies, and so on. All of these programs have important implications for the overall effectiveness of public health leadership education. For public health leadership education to be effective, the partnership between academia and public health agencies is vitally important. Programs should provide opportunities to learn on the basis of practical public health experience, a commitment to life-long learning, flexibility in design, and recognition of the diverse needs of individuals and communities. The application of distance learning methods is one of the options to make this possible.Keywords: public health leadership, public health professionals, school of public health

  5. Qualitative assessment of the role of public health education program on HIV transmission dynamics.

    Science.gov (United States)

    Hussaini, N; Winter, M; Gumel, A B

    2011-09-01

    This paper presents a non-linear deterministic model for assessing the impact of public health education campaign on curtailing the spread of the human immunodeficiency virus (HIV) pandemic in a population. Rigorous qualitative analysis of the model reveals that it exhibits the phenomenon of backward bifurcation (BB), where a stable disease-free equilibrium coexists with a stable endemic equilibrium when a certain threshold quantity, known as the 'effective reproduction number' ('Reff), is less than unity. The epidemiological implication of BB is that a public health education campaign could fail to effectively control HIV even when the classical requirement of having the associated reproduction number less than unity is satisfied. Furthermore, an explicit threshold value is derived above which such an education campaign could lead to detrimental outcome (increase disease burden) and below which it would have positive population-level impact (reduce disease burden in the community). It is shown that the BB phenomenon is caused by imperfect efficacy of the public health education program. The model is used to assess the potential impact of some targeted public health education campaigns using data from numerous countries.

  6. Teaching Health Campaigns by Doing Health Campaigns

    Science.gov (United States)

    Neuberger, Lindsay

    2017-01-01

    Courses: Health Campaigns, Health Communication,Communication Campaigns, Public Relations Campaigns, Persuasion. Objectives: Students will demonstrate their ability to work effectively both individually and in teams to apply "health communication" theory to emerging, practical, on-campus health issues via formative research, multimodal…

  7. Supporting the Public Benefits of Public Higher Education. Policy Statement.

    Science.gov (United States)

    Chandler, Alice

    This policy statement from the American Association of State Colleges and Universities addresses the benefits of public higher education. Along with introductory and concluding sections, the statement addresses access, academic quality, research and public service, accountability, public financial support, and balanced governance. The statement…

  8. [Evaluation of a community-based health education program for salt reduction through media campaigns].

    Science.gov (United States)

    Yokota, Kimiko; Harada, Mitiko; Wakabayashi, Yoko; Inagawa, Mieko; Oshima, Miyuki; Toriumi, Sawako; Hirose, Kumiko; Shiina, Yumi; Yamagishi, Kazumasa; Renshe, Cui; Ikeda, Ai; Yao, Masayuki; Noda, Hiroyuki; Tanigawa, Takeshi; Tanaka, Sayoko; Kurokawa, Michinori; Imano, Hironori; Kiyama, Masahiko; Kitamura, Akihiko; Sato, Shinichi; Shimamoto, Takashi; Iso, Hiroyasu

    2006-08-01

    To provide the strategies, achievement and evaluation of a community health education program for salt reduction with media campaigns. The intervention community was Kyowa town (A district of Chikusei city, census population in 1985 = 16,792) where we have systematically conducted a community-based blood pressure control program since 1981, and health education on reduction of salt intake since 1983 for primary prevention of hypertension. The education program was performed through media campaigns including use of banners, signboards, posters, and calendars with health catchphrases. We also used catchphrase-labeled envelopes when sending documents from the municipal health center to individuals. Health festivals were held annually to enhance health consciousnesses and to improve health behavior. Some of the posters and calligraphy were painted or drawn by elementary schoolchildren as part of their education. The program was evaluated by repeated questionnaires and examination of salt concentrations of miso soup and dietary salt intake. Between 1983 and 1988, the prevalence of persons who were aware that health consultation including blood pressure measurements were available at the town office increased from 65% to 84%. The prevalence of those who knew the salt intake goal (10 g or less/day) increased from 47% to 63% and that of those who reported to reduce salt intake also increased from 38% to 58%. As for salt concentrations of miso soup, the proportion with less than 1.1% increased from 47% to 66% between 1985 and 2004. Age-adjusted mean salt intake for persons aged 40-69 years declined from 14 g to 11 g in men and from 12 g to 10 g in women between 1982-1986 and 2000-2004. A long-term systemic education program through media campaigns proved feasible with the cooperation of community leaders, schools and food associations.

  9. Integrated Public Education, Fertility and Human Capital

    Science.gov (United States)

    Azarnert, Leonid V.

    2014-01-01

    This paper analyzes the consequences of integration in public education. I show that the flight from the integrated multicultural public schools to private education increases private educational expenditures and, as a result, decreases fertility among more affluent parents whose children flee. In contrast, among less prosperous parents…

  10. Integrated Public Education, Fertility and Human Capital

    Science.gov (United States)

    Azarnert, Leonid V.

    2014-01-01

    This paper analyzes the consequences of integration in public education. I show that the flight from the integrated multicultural public schools to private education increases private educational expenditures and, as a result, decreases fertility among more affluent parents whose children flee. In contrast, among less prosperous parents…

  11. Physical Education's Role in Public Health.

    Science.gov (United States)

    Sallis, James F.; McKenzie, Thomas L.

    1991-01-01

    Analyzes contributions physical education makes to child and adult health. Topics discussed are current levels of U.S. children's physical activity; status of elementary physical education programs; health-related physical activity interventions; public health analysis of elementary physical education; and public health role and goal for physical…

  12. Doctors and local media: a synergy for public health information?: a controlled trial to evaluate the effects of a multifaceted campaign on antibiotic prescribing (protocol).

    Science.gov (United States)

    2011-10-19

    Use of information campaigns and educational interventions directed to citizens and supported by physicians, aimed at promoting the appropriate use of medicines, have been evaluated by several studies with conflicting results. These interventions are potentially relevant, favouring the reduction of unnecessary use of medicines and related risks. Several studies have specifically evaluated the promotion of the appropriate use of antibiotics in adults and children, with variable results. A controlled study is proposed to evaluate the feasibility and effectiveness of a multifaceted intervention aimed at reducing antibiotic prescription by increasing awareness on risks of their unnecessary use. Information will be provided to citizens through several media (posters, local TV, radio and newspapers, video terminals, websites of Local Health Authorities). Brochures with information on expected benefits and risks of antibiotics will be also available, either with direct access in waiting rooms and pharmacies or handed out and mediated by doctors. Physicians and pharmacists will get specific data on local antibiotic resistance. A small group of representative doctors have also actively participated in defining the campaign key messages. A sample of general practitioners and paediatricians will be trained in patient counselling strategies.The information campaign will be implemented in two Provinces of Emilia-Romagna during the fall-winter season (November 2011-February 2012). Change in the overall prescribing rate of antibiotics (expressed as DDD per 1000 inhabitants/day) in the intervention area will be compared versus other areas in the same Region. Knowledge and attitudes of the general population will be evaluated through a phone and internet survey on a representative sample. While the campaign messages will be mainly directed to the general population, doctors' prescribing will be assessed. The main rationale for this apparent discrepancy lies in the influence

  13. Doctors and local media: a synergy for public health information? A controlled trial to evaluate the effects of a multifaceted campaign on antibiotic prescribing (protocol

    Directory of Open Access Journals (Sweden)

    2011-10-01

    Full Text Available Abstract Background Use of information campaigns and educational interventions directed to citizens and supported by physicians, aimed at promoting the appropriate use of medicines, have been evaluated by several studies with conflicting results. These interventions are potentially relevant, favouring the reduction of unnecessary use of medicines and related risks. Several studies have specifically evaluated the promotion of the appropriate use of antibiotics in adults and children, with variable results. A controlled study is proposed to evaluate the feasibility and effectiveness of a multifaceted intervention aimed at reducing antibiotic prescription by increasing awareness on risks of their unnecessary use. Methods/design Information will be provided to citizens through several media (posters, local TV, radio and newspapers, video terminals, websites of Local Health Authorities. Brochures with information on expected benefits and risks of antibiotics will be also available, either with direct access in waiting rooms and pharmacies or handed out and mediated by doctors. Physicians and pharmacists will get specific data on local antibiotic resistance. A small group of representative doctors have also actively participated in defining the campaign key messages. A sample of general practitioners and paediatricians will be trained in patient counselling strategies. The information campaign will be implemented in two Provinces of Emilia-Romagna during the fall-winter season (November 2011-February 2012. Change in the overall prescribing rate of antibiotics (expressed as DDD per 1000 inhabitants/day in the intervention area will be compared versus other areas in the same Region. Knowledge and attitudes of the general population will be evaluated through a phone and internet survey on a representative sample. Discussion While the campaign messages will be mainly directed to the general population, doctors' prescribing will be assessed. The main

  14. THE BUSINESS OF WELLNESS: THE HEALTH INSURANCE INDUSTRY’S RESPONSE TO PUBLIC HEALTH CAMPAIGNS, 1960-1990

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    Christiane Diehl-Taylor

    1999-01-01

    Full Text Available This paper examines the health insurance industry’s response to the welliness movement between 1960 and 1990. Based primarily on insurance and personnel management trade publications, it argues that the health insurance industry cautiously joined the weliness campaigns of the 70s and 80s despite its on-going reservations regarding the actuarial basis for rate differentials. The industry’s business-like conservatism was overcome by its recognition of wellness promotion as a cost-control measure, public relations tool, and means to stave off the threat of further governmental oversight and regulation.

  15. Surveys of public knowledge and attitudes with regard to antibiotics in Poland: Did the European Antibiotic Awareness Day campaigns change attitudes?

    Science.gov (United States)

    Mazińska, Beata; Strużycka, Izabela; Hryniewicz, Waleria

    2017-01-01

    Antimicrobial resistance is a global public health problem. Monitoring the level of knowledge regarding antibiotics is a part of the European Union Community strategy against antimicrobial resistance. To assess knowledge by the general public in Poland regarding antibiotics, AMR, and the impact of the European Antibiotic Awareness Day campaigns. The repeated cross-sectional study was developed and carried out among the general public in Poland (in 5 waves between 2009 and 2011, embracing a total of 5004 respondents). The survey was based on a self-designed questionnaire, and carried out by Millward Brown SMG/KRC, using Computer Assisted Telephone Interviews (CATI). A high percentage of Polish adults had used antibiotics within the 12 months preceding their participation in the study (38%). Statistically relevant differences were observed regarding the respondents' gender, age, education and employment status. The majority of the antibiotics used were prescribed by physicians (90%). In all five waves, 3% of the respondents purchased an antibiotic without a prescription. Prescriptions were mostly obtained from a general practitioner. The prevailing reasons for taking antibiotics were the common cold, sore throat, cough and flu. Approximately 40% of the respondents expected a prescription for an antibiotic against the flu. The vast majority knew that antibiotics kill bacteria (80%) but at the same time 60% of respondents believed antibiotics kill viruses. Physicians, pharmacists, hospital staff and nurses were mentioned as the most trustworthy sources of information. A third of the respondents declared to have come across information on the prudent use of antibiotics in the preceding 12 months. In the fifth wave, nearly half of the participants (48%), who had come across information about antibiotics in the preceding 12 months declared that the information resulted in a change in their attitude towards antibiotic use. The survey generated information about the

  16. Surveys of public knowledge and attitudes with regard to antibiotics in Poland: Did the European Antibiotic Awareness Day campaigns change attitudes?

    Science.gov (United States)

    Mazińska, Beata; Strużycka, Izabela; Hryniewicz, Waleria

    2017-01-01

    Background Antimicrobial resistance is a global public health problem. Monitoring the level of knowledge regarding antibiotics is a part of the European Union Community strategy against antimicrobial resistance. Objective To assess knowledge by the general public in Poland regarding antibiotics, AMR, and the impact of the European Antibiotic Awareness Day campaigns. Methods The repeated cross-sectional study was developed and carried out among the general public in Poland (in 5 waves between 2009 and 2011, embracing a total of 5004 respondents). The survey was based on a self-designed questionnaire, and carried out by Millward Brown SMG/KRC, using Computer Assisted Telephone Interviews (CATI). Results A high percentage of Polish adults had used antibiotics within the 12 months preceding their participation in the study (38%). Statistically relevant differences were observed regarding the respondents’ gender, age, education and employment status. The majority of the antibiotics used were prescribed by physicians (90%). In all five waves, 3% of the respondents purchased an antibiotic without a prescription. Prescriptions were mostly obtained from a general practitioner. The prevailing reasons for taking antibiotics were the common cold, sore throat, cough and flu. Approximately 40% of the respondents expected a prescription for an antibiotic against the flu. The vast majority knew that antibiotics kill bacteria (80%) but at the same time 60% of respondents believed antibiotics kill viruses. Physicians, pharmacists, hospital staff and nurses were mentioned as the most trustworthy sources of information. A third of the respondents declared to have come across information on the prudent use of antibiotics in the preceding 12 months. In the fifth wave, nearly half of the participants (48%), who had come across information about antibiotics in the preceding 12 months declared that the information resulted in a change in their attitude towards antibiotic use. Conclusion

  17. Paradoxical risk perception and behaviours related to Avian Flu outbreak and education campaign, Laos

    Directory of Open Access Journals (Sweden)

    Lorvongseng Somchay

    2010-10-01

    Full Text Available Abstract Background In Laos, small backyard poultry systems predominate (90%. The first lethal human cases of highly pathogenic avian influenza (HPAI occurred in 2007. Few studies have addressed the impact of outbreaks and education campaigns on a smallholder producer system. We evaluated awareness and behaviours related to educational campaigns and the 2007 HPAI outbreaks. Methods During a national 2-stage cross-sectional randomised survey we interviewed 1098 households using a pre-tested questionnaire in five provinces representative of the Southern to Northern strata of Laos. We used multivariate analysis (Stata, version 8; Stata Corporation, College Station, TX, USA to analyse factors affecting recollection of HPAI educational messages, awareness of HPAI, and behaviour change. Results Of the 1098 participants, 303 (27.6% received training on HPAI. The level of awareness was similar to that in 2006. The urban population considered risk to be decreased, yet unsafe behaviours persisted or increased. This contrasted with an increase in awareness and safe behaviour practices in rural areas. Reported behaviour changes in rural areas included higher rates of cessation of poultry consumption and dead poultry burial when compared to 2006. No participants reported poultry deaths to the authorities. Overall, 70% could recall an educational message but the content and accuracy differed widely depending on training exposure. Washing hands and other hygiene advice, messages given during the HPAI educational campaign, were not recalled. Trained persons were able to recall only one message while untrained participants recalled a broader range of messages. Factors associated with an awareness of a threat of AI in Laos were: having received HPAI training, literacy level, access to TV, recent information, living in rural areas. Conclusion We report a paradoxical relationship between unsafe behaviours and risk perception in urban areas, as well as exposure to

  18. Diabetes self-risk assessment questionnaires coupled with a multimedia health promotion campaign are cheap and effective tools to increase public awareness of diabetes in a large Chinese population.

    Science.gov (United States)

    Zhang, Y L; Gao, W G; Pang, Z C; Sun, J P; Wang, S J; Ning, F; Song, X; Kapur, A; Qiao, Q

    2012-11-01

    To evaluate costs and effectiveness of implementing a diabetes self-risk assessment (Diabetes Risk Score) questionnaire coupled with a multimedia health promotion campaign on changes in diabetes awareness in a large diabetes prevention programme. Between 2007 and 2010, a multimedia health promotion campaign was conducted targeting the 1.94 million population of Qingdao, China, using newspapers, radio programmes, distribution of free booklets and Diabetes Risk Score flyers. Diabetes awareness questionnaires filled out by people first interviewed in 2006 (survey A), before the initiation of the campaign, were compared with those first interviewed between 2007 and 2010 during the campaign period (survey B). The rates of diabetes awareness in both surveys were studied amongst adults aged 35-74 years without a prior history of diabetes, but with a Diabetes Risk Score of ≥ 14. In survey B, 85, 82 and 76% of the urban participants correctly recognized obesity, family history of diabetes and physical inactivity, respectively, as important risk factors for diabetes; while the awareness rates were 43, 46 and 25%, respectively, in survey A (P Risk Score flyer, €31.3 on the education booklet, €7.7 on the newspaper campaign and €37.5 on radio programmes. The combination of a Diabetes Risk Score questionnaire with a multimedia health promotion campaign is a cheap and effective health promotion tool to raise public awareness of diabetes. © 2012 The Authors. Diabetic Medicine © 2012 Diabetes UK.

  19. NASA's Astrophysics Education and Public Outreach

    Science.gov (United States)

    Hasan, Hashima

    2011-05-01

    NASA conducts a balanced Astrophysics Education and Public Outreach program over K-12, higher education, informal education and public outreach, with the goal of taking excitement of NASA's scientific discoveries to the public, and generating interest in students in the area of Science, Technology, Education and Mathematics (STEM). Examples of classroom material, innovative research programs for teachers and students, collaborative programs with libraries, museums and planetaria, and programs for special needs individuals are presented. Information is provided on the competitive opportunities provided by NASA for participation in Astrophysics educational programs.

  20. Liberal Education and the Public Interest.

    Science.gov (United States)

    Freedman, James O.

    This collection of essays makes the case for a liberal education while providing a guide to higher education administrators facing contemporary challenges such as the threat to affirmative action or debates over tenure. The chapters are: (1) "Mounting the Public Stage"; (2) "Defending Higher Education"; (3) "Preserving Liberal Education"; (4)…

  1. Educating young men about testicular cancer: support for a comprehensive testicular cancer campaign.

    Science.gov (United States)

    Wanzer, Melissa Bekelja; Foster, S Catherine; Servoss, Timothy; LaBelle, Sara

    2014-01-01

    Despite the prevalence of testicular cancer among men 15-39 years of age, little has been done to increase awareness of this disease or educate males about its prevention. To fill this gap, the Standard Model of Health Communication was incorporated to design and implement a comprehensive testicular cancer campaign among male college students. To test the effectiveness of these messages, college students (N = 220) completed measures before and after the campaign. In addition, the authors obtained a control group of male college students (N = 52) who were not exposed to the messages. Survey items assessed awareness of testicular cancer and behaviors related to testicular cancer. Participants' knowledge of testicular cancer and likelihood of conducting a testicular self-exam increased significantly after being exposed to the campaign information. Men who were exposed to testicular cancer messages were more knowledgeable about testicular cancer and were more likely to conduct testicular self-examinations than were men in the control group.

  2. Public Reactions to Celebrity Cancer Disclosures via Social Media: Implications for Campaign Message Design and Strategy

    Science.gov (United States)

    Pavelko, Rachelle L.; Myrick, Jessica Gall; Verghese, Roshni S.; Hester, Joe Bob

    2017-01-01

    Objective: The aim of this study was to analyse social media users' reactions to a celebrity's cancer announcement in order to inform future cancer-related campaigns. Design: A content analysis of Facebook users' written responses to the actor Hugh Jackman's 2013 post announcing his skin cancer diagnosis. Setting: Facebook's application…

  3. Making Cents in Public Schools: Positive and Negative Campaigning in K-12 School Finance Elections

    Science.gov (United States)

    Levine, Elliott

    2005-01-01

    School administrators are increasingly facing concerted opposition to budget and bond referenda. Often, opponents deploy negative campaigning to advance their intentions; that is, they disseminate misinformation in an effort to dissuade voters from casting positive votes. This article compares and contrasts strategies used by proponents and…

  4. Public Health Campaigns to Change Industry Practices that Damage Health: An Analysis of 12 Case Studies

    Science.gov (United States)

    Freudenberg, Nicholas; Picard Bradley, Sarah; Serrano, Monica

    2009-01-01

    Industry practices such as advertising, production of unsafe products, and efforts to defeat health legislation play a major role in current patterns of U.S. ill health. Changing these practices may be a promising strategy to promote health. The authors analyze 12 campaigns designed to modify the health-related practices of U.S. corporations in…

  5. Targeting educational campaigns for prevention of malaria and dengue fever: an assessment in Thailand.

    Science.gov (United States)

    Brusich, Macy; Grieco, John; Penney, Naomi; Tisgratog, Rungarun; Ritthison, Wanapa; Chareonviriyaphap, Theeraphap; Achee, Nicole

    2015-01-23

    The current study assessed the knowledge, attitudes, and practices (KAP) of at-risk populations for malaria and/or dengue fever in relation to mosquito exposure and household mosquito control practices. Specific objectives included comparison of individual and household level health practices between a rural and urban setting in Thailand. Findings are intended to guide Thailand Ministry of Health educational campaigns targeting arthropod-borne disease. A mixed method design was employed using a forced choice and open-ended questionnaire to assess KAP of participants seeking point-of-care treatment for malaria and/or dengue fever at government health-care facilities. Following informed consent, household construction characterization (percent eave gap, floor, wall, and roof material) and mosquito collections both indoors (using aspiration) and outside (using traps) were conducted at a subsample of participant homes. All mosquitoes were identified to genus and anopheline and aedine samples processed for potential pathogen infection. A total of 64 participants were recruited from both study sites; 62 categorized as malaria symptomology and 2 categorized as dengue across all study healthcare facilities. Significant associations between study site and household construction were indicated. Trends also identified household level practices and both occupation and household construction regarding type of mosquito control products purchased and the abundance of mosquitoes in sampled homes. Overall, Ministry of Health information from education campaigns regarding malaria and dengue fever strategies is reaching the intended target populations at the study sites. Participants are aware of the presence of mosquitoes and that they serve as the potential vector for transmitting malaria and dengue fever diseases. However, specific knowledge gaps were also identified in each study site that may influence exposure to infected mosquitoes. Findings from this study are intended to

  6. Identifying like-minded audiences for global warming public engagement campaigns: an audience segmentation analysis and tool development.

    Directory of Open Access Journals (Sweden)

    Edward W Maibach

    Full Text Available BACKGROUND: Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation--a process of identifying coherent groups within a population--can be used to improve the effectiveness of public engagement campaigns. METHODOLOGY/PRINCIPAL FINDINGS: In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164 to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy preferences, and issue engagement to latent class analysis, we identified six distinct segments ranging in size from 7 to 33% of the population. These six segments formed a continuum, from a segment of people who were highly worried, involved and supportive of policy responses (18%, to a segment of people who were completely unconcerned and strongly opposed to policy responses (7%. Three of the segments (totaling 70% were to varying degrees concerned about global warming and supportive of policy responses, two (totaling 18% were unsupportive, and one was largely disengaged (12%, having paid little attention to the issue. Certain behaviors and policy preferences varied greatly across these audiences, while others did not. Using discriminant analysis, we subsequently developed 36-item and 15-item instruments that can be used to categorize respondents with 91% and 84% accuracy, respectively. CONCLUSIONS/SIGNIFICANCE: In late 2008, Americans supported a broad range of policies and personal actions to reduce global warming, although there was wide variation among the six identified audiences. To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population. Our screening instruments

  7. [Public health education in Austria. An overview].

    Science.gov (United States)

    Diem, Günter; Dorner, Thomas Ernst

    2014-04-01

    The future challenges for the Austrian health care system require an increasing number of public health experts of different professions in all fields of public health. In this article the offer of public health education in Austrian universities and universities for applied sciences was searched based on the predominantly online available information on web platforms of the schools. Currently (2013), there are three postgraduate public health university courses and two public health doctoral programs in Austria. Additionally, 34 degree programmes could be identified, in which parts of public health are covered. But also in medical curricula at Austrian medical schools, public health contents have found their place. In Austria, there is already a multifaceted offer for public health education. However, to build an appropriate public health work force, capable to manage the public health challenges in all its dimensions in terms of health in all policies, this offer should still be intensified.

  8. Fostering change in back pain beliefs and behaviors: when public education is not enough.

    Science.gov (United States)

    Gross, Douglas P; Deshpande, Sameer; Werner, Erik L; Reneman, Michiel F; Miciak, Maxi A; Buchbinder, Rachelle

    2012-11-01

    Mass media campaigns designed to alter societal views and individual behaviors about back pain have been undertaken and evaluated in multiple countries. In contrast to the original Australian campaign, subsequent campaigns have been less successful, with improvements observed in beliefs without the corresponding changes in related behaviors. This article summarizes the results of a literature review, expert panel, and workshop held at the Melbourne International Forum XI: Primary Care Research on Low Back Pain in March 2011 on the role and interplay of various social behavior change strategies, including public education, law and legislation, healthy public policy, and social marketing in achieving a sustained reduction in the societal burden of back pain. Given the complexities inherent to health-related behaviors change, the Rothschild framework is applied in which behavior change strategies are viewed on a continuum from public education at one end through law and health policy at the other. Educational endeavors should likely be augmented with social marketing endeavors and supportive laws and health policy to foster sustained change in outcomes such as work disability and health utilization. Practical suggestions are provided for future interventions aimed at changing back pain-related behaviors. Evaluation of previous back pain mass media campaigns reveals that education alone is unlikely to foster positive and persisting behavioral change without concomitant strategies.

  9. Public Higher Education and Undocumented Students: A Public Policy Morass

    Science.gov (United States)

    Johnson, Ane Turner; Janosik, Steven M.

    2008-01-01

    Public concerns regarding illegal immigration are currently polarizing the United States. Regardless of one's position, the children of illegal (also referred to as undocumented) immigrants are in a particularly vulnerable situation. While undocumented children are allowed free public primary and secondary education, their path to skills…

  10. How to Pay for Public Education

    Science.gov (United States)

    Reiff, Mark R.

    2014-01-01

    For years now, public education, and especially public higher education, has been under attack. Funding has been drastically reduced, fees increased, and the seemingly irresistible political force of ever-tightening austerity budgets threatens to cut it even more. But I am not going to take the standard line that government financial support for…

  11. 2015 Fact Book: Arkansas Public Higher Education

    Science.gov (United States)

    Arkansas Department of Higher Education, 2015

    2015-01-01

    This publication provides governmental and higher education decision-makers a statewide perspective of Arkansas public higher education finance for the 2015-17 biennium, as well as trends for the past several years. It also contains a detailed financial profile of each institution and presents a basis for comparative assessments of revenue sources…

  12. The Big Questions of Public Administration Education.

    Science.gov (United States)

    Denhardt, Robert B.

    2001-01-01

    Identifies four questions related to public administration education: (1) do we seek to educate students with respect to theory or practice? (2) do we prepare students for first jobs or later jobs? (3) what are appropriate delivery systems? and (4) what personal commitments do we make as public administrators? (Contains 48 references.) (JOW)

  13. Public Concern about Education in 2016: What the Numbers Say

    Science.gov (United States)

    Hess, Frederick M.; Hamilton, Kelsey

    2016-01-01

    Going back a quarter century to 1992, our last three presidents all made education an integral issue of their campaigns. However, education has been largely absent during the 2016 presidential contest. Why is education not drawing much attention? For most people, education is not as urgent as national security and the economy. Much of education's…

  14. Public Spaces and Moral Education

    Science.gov (United States)

    Jacobson, Ronald B.

    2009-01-01

    The questions of how and where to do moral education have been with us since antiquity. But, over the past couple of hundred years we have sent moral education to the margins within higher education. Using the historical analysis of Julie Reuben, the moral psychological work of Augusto Blasi, and the educational philosophical work of John Dewey, I…

  15. Savoy/TMA Public Education Campus Plan

    Science.gov (United States)

    21st Century School Fund, 2006

    2006-01-01

    The Savoy/TMA Public Education Campus encompasses the 3.5 acres that includes the Savoy Elementary School and the former Nichols Avenue School, now the fully modernized Thurgood Marshall Academy Public Charter High School (TMA) and a recreation center sponsored by the Department of Parks and Recreation. As a part of public initiatives to better…

  16. Student-Created Public Relations for Gifted Education.

    Science.gov (United States)

    Bisland, Amy

    2003-01-01

    This article discusses the benefits of student participation in a gifted public relations campaign, including creating public support for gifted programming and developing leadership skills. Steps for developing a formal unit of instruction on public relations are described, along with ideas for public relations activities. (Contains references.)…

  17. The First World War, Sex Education, and the American Social Hygiene Association's Campaign against Venereal Disease.

    Science.gov (United States)

    Imber, Michael

    1984-01-01

    Prior to the First World War, the public's attitude toward sex education was apathetic. With venereal disease posing a threat to America's "military efficiency" during the war, however, military programs in sex education were instituted that then gave rise to similar programs in secondary schools in the 1920s. (JBM)

  18. The First World War, Sex Education, and the American Social Hygiene Association's Campaign against Venereal Disease.

    Science.gov (United States)

    Imber, Michael

    1984-01-01

    Prior to the First World War, the public's attitude toward sex education was apathetic. With venereal disease posing a threat to America's "military efficiency" during the war, however, military programs in sex education were instituted that then gave rise to similar programs in secondary schools in the 1920s. (JBM)

  19. Issues in Education: U.S. Campaign to Save Our Schools

    Science.gov (United States)

    Wisneski, Debora

    2012-01-01

    Participating in the Save Our School march was an inspiring event, the reverberating impact from which will be long-lasting. The march, which was endorsed by the Executive Board of Association for Childhood Education International (ACEI), was an effort to call awareness to the struggles that public education faces in the United States. The guiding…

  20. Association Between Media Dose, Ad Tagging, and Changes in Web Traffic for a National Tobacco Education Campaign: A Market-Level Longitudinal Study

    OpenAIRE

    2016-01-01

    Background In 2012, the US Centers for Disease Control and Prevention (CDC) launched Tips From Former Smokers (Tips), the first federally funded national tobacco education campaign. In 2013, a follow-up Tips campaign aired on national cable television networks, radio, and other channels, with supporting digital advertising to drive traffic to the Tips campaign website. Objective The objective of this study was to use geographic and temporal variability in 2013 Tips campaign television media d...

  1. Understanding the Cost of Public Higher Education

    Science.gov (United States)

    McPherson, Peter; Shulenburger, David

    2010-01-01

    This article explains the cost of education in public research universities. "Price," meaning "tuition," is often incorrectly substituted for "cost," meaning expenditures by the university that make the education possible. University cost is disaggregated to enable readers to distinguish between the costs associated with providing education to…

  2. Understanding the Cost of Public Higher Education

    Science.gov (United States)

    McPherson, Peter; Shulenburger, David

    2010-01-01

    This article explains the cost of education in public research universities. "Price," meaning "tuition," is often incorrectly substituted for "cost," meaning expenditures by the university that make the education possible. University cost is disaggregated to enable readers to distinguish between the costs associated with providing education to…

  3. Implementing New Public Management in Educational Policy

    Science.gov (United States)

    van der Sluis, Margriet E.; Reezigt, Gerry J.; Borghans, Lex

    2017-01-01

    This article describes how the Dutch Department of Education incorporates New Public Management (NPM) principles in educational policy, and whether conflicts of interest between the Department and schools cause deviations from NPM. We reviewed policy documents and performed secondary analyses on school data. Educational policy focuses on output…

  4. Evaluating the conservation impact of an innovative zoo-based educational campaign: 'Don't Palm Us Off' for orang-utan conservation.

    Science.gov (United States)

    Pearson, Elissa L; Lowry, Rachel; Dorrian, Jillian; Litchfield, Carla A

    2014-01-01

    With significant biodiversity loss occurring presently, increased emphasis is being placed upon the capacity of zoos to contribute to species conservation. This paper evaluates an innovative conservation education campaign 'Don't Palm Us Off' implemented at Melbourne Zoo, Australia. This sought to address a lack of public awareness regarding palm oil (the product most threatening the survival of the orang-utan) and to create public support for mandatory labeling of palm oil on food products, allowing for informed consumer purchasing. Communication tools utilized included an educational video presentation played on-site, as well as You Tube video, celebrity ambassadors, and social media. Evaluation took place across four time-points: baseline, mid-point, conclusion (12 months), and follow-up. Zoo visitors (N = 403) were randomly selected whilst visiting the orang-utan exhibit, completing a questionnaire regarding knowledge about orangutans, attitudes toward orangutans, support for palm oil labeling, previous conservation behavior, and intentions for future behavior. Results revealed significant increases in palm oil awareness; attitudes toward orangutans; support for palm oil labeling; and indicating labeling would influence purchasing behavior, at all times relative to baseline (P conservation behavior at the end of the campaign and follow-up (P zoo-based conservation education and practice (including the integration of emerging technologies with traditional on-site education) to maximize contributions to species conservation.

  5. Evaluation of an educational campaign to increase hand hygiene at a small animal veterinary teaching hospital.

    Science.gov (United States)

    Shea, Annie; Shaw, Scott

    2012-01-01

    To establish baseline data on rates of hand hygiene behavior, evaluate the effectiveness of an educational intervention aimed at improving hand hygiene, and determine whether methods similar to those applied in human hospitals to improve hand hygiene can be successfully applied in a small animal veterinary hospital. Prospective observational study. 568 and 187 observations of interactions between small animal patients and veterinary health-care providers before and after, respectively, educational intervention. Proper hand hygiene practices were defined as use of antibacterial foam or hand washing before or after physical interactions between health-care providers (veterinary medical faculty members, residents, interns, students, and technicians) and patients or proper use of gloves. Data were collected by anonymous direct observation. After an initial observation period, a multimodal educational campaign promoted proper hand hygiene with specific attention to increasing use of antibacterial foam. Two months later, data on proper hand hygiene practices after intervention were collected. At baseline, 117 of 568 (20.6%) interactions met criteria for proper hand hygiene practices; after intervention, a significantly greater proportion (78/187 [41.7%]) of interactions met criteria for proper hand hygiene practices. Use of antibacterial foam significantly increased from 34 of 568 (6.0%) to 67 of 187 (35.8%) interactions. Health-care providers were 4.1 times as likely to wash their hands with soap and water or to use antibacterial foam on their hands after the intervention than before the intervention. Initial low rates of proper hand hygiene practices at baseline were improved substantially 2 months after implementing a low-cost multimodal educational campaign.

  6. Quantitative assessment of energy conservation due to public awareness campaigns using neural networks

    Energy Technology Data Exchange (ETDEWEB)

    Mahmoud, Mohamed A.; Alajmi, Ali F. [Department of Mechanical Engineering, College of Technological Studies, P.O. Box 33145, Rumaithya (Kuwait)

    2010-01-15

    This case study aims to quantitatively assess the impact of an energy conservation campaign that was launched under the name ''Trsheed'' in Kuwait in the summer of 2007. Most electric energy (EE) consumption in the summer in the country is used in air conditioning and past trends indicate a strong correlation between ambient weather conditions and energy demand. The size and attitude of the population is an important factor in this regard; Kuwait has an expatriate population that is larger than the indigent population, and whose size is closely linked to economic activities that are largely dependent on oil revenues and varies with fluctuations of oil prices. Three neural network architectures (NNs) were evaluated in terms of their ability to estimate future EE demand based on previous trends. Backpropagation neural networks were found to be most suitable for this purpose in comparison to General Regression and Polynomial NNs. The inputs to the NNs investigated included hourly weather condition indicators; specifically the dry-bulb temperature and relative humidity. The output of the NNs was the hourly energy demand. An analysis based on actual weather data from 2004 to 2007 was performed to gauge the impact of the energy conservation campaign in the summer of 2007. Results of a second NN analysis show that round-the-clock mean weather conditions may be used to predict total future energy demand over a period of time (daily, weekly or monthly), but future peak loads should be estimated separately using mean weather conditions during peak hours only. Savings in national energy demand, as a result of future conservation campaigns, are estimated to be more than 5% and 4% in total and peak demands, respectively. (author)

  7. New computer security campaign

    CERN Multimedia

    Alizée Dauvergne

    2010-01-01

    A new campaign is taking shape to promote computer security. The slogan “SEC_RITY is not complete without U!” reminds users of the importance of their contribution. The campaign kicks off on 10 June with a public awareness day in the Council Chamber.   The new campaign, organised by CERN’s computer security team, will focus on prevention and involving the user. “This is an education and awareness-raising campaign for all users at CERN,” explains Stefan Lueders, in charge of computer security. “Every day, we register thousands of computer attacks against CERN: there are attempts to tamper with web pages, hack into user accounts, take over servers, and much more. A successful attack could mean confidential user information being divulged, services being interrupted or data being lost. It could even affect operations at CERN. Another factor is the damage that a successful attack could inflict on the Organization’s reputation. &...

  8. Enhancing the public provision of education

    OpenAIRE

    Patron, Rossana

    2005-01-01

    Educational systems in developing countries show widespread problems that hinder delivering the service in adequate quantity and quality, as well as equity issues are still unresolved in many cases. The paper provides a flexible framework to deal with educational provision and public policies in developing countries, linking the impact of quality-quantity-equity of educational policies on labour markets. It adds to the education production function and human capital accumulation theoretical l...

  9. Effects of information, education, and communication campaign on a community-based health insurance scheme in Burkina Faso

    Directory of Open Access Journals (Sweden)

    Patience Cofie

    2013-12-01

    Full Text Available Objective : The study analysed the effect of Information, Education, and Communication (IEC campaign activities on the adoption of a community-based health insurance (CHI scheme in Nouna, Burkina Faso. It also identified the factors that enhanced or limited the campaign's effectiveness. Design : Complementary data collection approaches were used. A survey was conducted with 250 randomly selected household heads, followed by in-depth interviews with 22 purposively selected community leaders, group discussions with the project management team, and field observations. Bivariate analysis and multivariate logistic regression models were used to assess the association between household exposure to campaign and acquisition of knowledge as well as household exposure to campaign and enrolment. Results : The IEC campaign had a positive effect on households’ knowledge about the CHI and to a lesser extent on household enrolment in the scheme. The effectiveness of the IEC strategy was mainly influenced by: 1 frequent and consistent IEC messages from multiple media channels (mass and interpersonal channels, including the radio, a mobile information van, and CHI team, and 2 community heads’ participation in the CHI scheme promotion. Education was the only significantly influential socio-demographic determinant of knowledge and enrolment among household heads. The relatively low effects of the IEC campaign on CHI enrolment are indicative of other important IEC mediating factors, which should be taken into account in future CHI campaign evaluation. Conclusion : The study concludes that an IEC campaign is crucial to improving the understanding of the CHI scheme concept, which is an enabler to enrolment, and should be integrated into scheme designs and evaluations.

  10. An educational campaign to increase chiropractic intern advising roles on patient smoking cessation

    Directory of Open Access Journals (Sweden)

    Strasser Sheryl M

    2006-10-01

    Full Text Available Abstract Background Tobacco use, particularly smoking, is the most preventable cause of death in the United States. More than 400,000 premature deaths are associated with its use and the health care costs are in the billions. All health care provider groups should be concerned with patients who continue to smoke and use tobacco. The US Preventive Services Taskforce and Health People 2010 guidelines encourage providers to counsel smokers on cessation. Current studies, though limited regarding chiropractic advising practices indicate a low engagement rate when it comes to providing cessation information. Objective To test a campaign regarding initial impact aimed at increasing chiropractic interns advising on cessation and delivery of information to smokers on cessation. Discussion Chiropractic interns do engage patients on smoking status and can be encouraged to provide more cessation messages and information to patients. The initial impact assessment of this campaign increased the provision of information to patients by about 25%. The prevalence of smoking among chiropractic patients, particularly at teaching clinics may be lower than the national averages. Conclusion Chiropractic interns can and should be encouraged to advise smokers about cessation. A systematic method of intake information on smoking status is needed and a standardized education protocol for chiropractic colleges is needed. Chiropractic colleges should assess the adequacy of their advising roles and implement changes to increase cessation messages to their patients as soon as possible.

  11. New Public Management and Education

    Science.gov (United States)

    Tolofari, Sowaribi

    2005-01-01

    Public administration has always been under constant review. Such reviews were mostly parochial, incremental, initiated or driven by low-key staff and often ended as fads. From the end of the 1970s to the 1990s, however, governments around the world were engaged in widespread and sustained reforms of their public administration. These reforms were…

  12. PUBLIC EDUCATION AND ECONOMIC COMPETITIVENESS

    Directory of Open Access Journals (Sweden)

    Gabriel-Andrei Donici

    2011-09-01

    Full Text Available There is a certain connection between education and economic competitiveness. The relation between these two concepts is easy to intuit. On the medium and long term investments in education generate astrong increase in a country’s level of economic competitiveness. Through education the human capital is formed, and it affects all economic fields. Therefore we can observe that human capital has a decisive influence on the economic competitiveness of a country.

  13. Promoting Vocational Education. A Public Relations Handbook for Vocational Educators.

    Science.gov (United States)

    American Vocational Association, Arlington, VA.

    This handbook for vocational educators was developed as a tool to help them in their public relations efforts. Following a brief introduction, the content is presented in twelve sections. The first discusses the roles of various professionals and groups in vocational education. Section 2 covers planning a total public relations program and…

  14. Impact of a social marketing media campaign on public awareness of hypertension.

    Science.gov (United States)

    Petrella, Robert J; Speechley, Mark; Kleinstiver, Peter W; Ruddy, Terry

    2005-02-01

    Barriers to high blood pressure (BP) awareness and control are exacerbated by poor knowledge of the consequences and uncertainty regarding how to and who should direct care. We developed a social marketing hypertension awareness program to determine baseline awareness, knowledge, and treatment behavior, and then studied the impact of a targeted, media intervention among randomly surveyed adults at risk in a representative urban community compared to a control community immediately and 6 months after the intervention. The program consisted of three random-digit telephone surveys conducted in two mid-sized Ontario cities to determine high BP awareness, knowledge, and treatment behavior. Using baseline knowledge and attitudes toward high BP in both communities, a social marketing awareness strategy and mass media intervention campaign incorporating television, radio, print, direct to patient, and interactive techniques was developed and implemented in the test city only. Both test and control cities were resurveyed immediately after and at 6 months post-media intervention to detect change and decay. A sample of 6873 men and women more than 35 years old who were aware of their high BP demonstrated a high prevalence of high BP in the general population ( approximately 34% in both communities). At baseline this population had poor knowledge of their own BP numbers and poor understanding of the diseases related to high BP. Although few considered high BP a health concern, they had good understanding of lifestyle interventions for high BP prevention and control. The number of the respondents who claimed to have high BP increased immediately after intervention in the test city (38%; P media awareness program increased the number of respondents claiming to have high BP and patient self-efficacy for BP control, this was not maintained. We did not change knowledge of consequences or importantly, the health importance of BP control among those at risk. Hence, in addition to a

  15. Public Education and Growth in Developing Countries

    DEFF Research Database (Denmark)

    Schuppert, Christiane; Wirz, Nadja

    Human capital plays a key role in fostering technology adoption, the major source of economic growth in developing countries. Consequently, enhancing the level of human capital should be a matter of public concern. The present paper studies public education incentives in an environment in which...

  16. Situating Preparedness Education within Public Pedagogy

    Science.gov (United States)

    Kitagawa, Kaori

    2017-01-01

    Both "disaster preparedness" and "public pedagogy" have been broadly defined and diversely utilised. Preparedness has been dealt with in disciplines such as civil engineering, the sociology of disasters, public health and psychology, rather than education. Recently, inquiries into the learning and teaching of preparedness have…

  17. Otolaryngology Education: Recent Trends in Publication.

    Science.gov (United States)

    Cass, Nathan D; Okland, Tyler S; Rodriguez, Kenny; Mann, Scott E

    2017-06-01

    Objectives (1) Evaluate peer-reviewed publications regarding education in otolaryngology since 2000. (2) Analyze publication trends as compared with overall otolaryngology publications. Study Design Bibliometric analysis. Setting Academic medical center. Subjects and Methods A search for articles regarding education in otolaryngology from 2000 to 2015 was performed with MEDLINE and EMBASE databases, yielding 1220 articles; 362 relevant publications were categorized by topic, subspecialty, subject, article type, and funding source. Impact factors for each journal by year were obtained, and trends of each category over time were analyzed. These were then compared with publication numbers and impact factors for all otolaryngology journals. Results From 2000 to 2015, publications in otolaryngology education increased more rapidly than the field of otolaryngology overall. The most published topics included operative skills training, surgical simulation, and professionalism/career development. Recently there has been a decline in publications related to residency administration and duty hours relative to other topics. Only 12.2% of publications reported a funding source, and only 12.2% of studies were controlled. Conclusion Recent trends in otolaryngology literature reflect an increasing focus on education; however, this work is underfunded and often lacks high-quality evidence.

  18. Situating Preparedness Education within Public Pedagogy

    Science.gov (United States)

    Kitagawa, Kaori

    2017-01-01

    Both "disaster preparedness" and "public pedagogy" have been broadly defined and diversely utilised. Preparedness has been dealt with in disciplines such as civil engineering, the sociology of disasters, public health and psychology, rather than education. Recently, inquiries into the learning and teaching of preparedness have…

  19. Nuclear education in public health and nursing

    Energy Technology Data Exchange (ETDEWEB)

    Winder, A.E.; Stanitis, M.A.

    1988-08-01

    Twenty-three public health schools and 492 university schools of nursing were surveyed to gather specific information on educational programs related to nuclear war. Twenty public health schools and 240 nursing schools responded. Nuclear war-related content was most likely to appear in disaster nursing and in environmental health courses. Three schools of public health report that they currently offer elective courses on nuclear war. Innovative curricula included political action projects for nuclear war prevention.

  20. Educational Democracy in Graduate Education: Public Policies and Affirmative Action

    Science.gov (United States)

    Vasconcelos Medeiros, Hugo Augusto; Mello Neto, Ruy de Deus e; Mendes Catani, Afrânio

    2017-01-01

    This paper is a discussion on the possibilities of educational democracy in Brazilian Graduate Education, with a focus on the current Graduate Education Field regulations and the recent affirmative actions and public policies of access. We analyzed laws, decrees, government plans and selections edicts, through categories derived from historical…

  1. Cost Efficiency in Public Higher Education.

    Science.gov (United States)

    Robst, John

    This study used the frontier cost function framework to examine cost efficiency in public higher education. The frontier cost function estimates the minimum predicted cost for producing a given amount of output. Data from the annual Almanac issues of the "Chronicle of Higher Education" were used to calculate state level enrollments at two-year and…

  2. Engineering Accountability for Results into Public Education.

    Science.gov (United States)

    Lessinger, Leon

    "Accountability" is a classical term in management theory, but new in education. It is the product of the process of performance contracting, in which a public authority grants money to a local educational agency to contract with private enterprise to achieve specific goals within a specific period for specific costs. This process can be…

  3. New Public Management in Lithuania's Higher Education

    Science.gov (United States)

    Leisyte, Liudvika; Kizniene, Danguole

    2006-01-01

    The article focuses on recent shifts in modes of coordination and the emerging drive towards new public management (NPM) in higher education and examines Lithuanian higher education policy as an example. It investigates the dynamics of the shift by exploring how stakeholders define the term and how, in turn, it influences the political agenda.…

  4. Dollars, lobbying, and secrecy: how campaign contributions and lobbying affect public policy.

    Science.gov (United States)

    Seymour, Whitney North; Seymour, Gabriel North

    2013-01-01

    Public policy is too often determined not by the merits of the case but, rather, by individuals, corporations, and even countries who buy influence and alter public policy for the benefit of only a few. As a wrap-up for this conference on "Corporate Interference with Science and Health: Fracking, Food and Wireless," it is our intent to provide a personal story of how money can buy favors and determine policies that are often counter to the public interest and can even lead to failure to protect the health of the public. Given our background in law specific to the US, the basis of our evidence comes from legal rulings as well as legislative actions that have had an impact on policies in the US. While the specifics of governments vary, related activities surrounding money, lobbying, who knows who, and how decisions are made in secret to benefit a few are events that occur everywhere.

  5. Public Knowledge of Montessori Education

    Science.gov (United States)

    Murray, Angela

    2012-01-01

    The American public generally recognizes the name "Montessori" because so many schools across the country and around the world use the Montessori name. However, the Montessori community has long believed that misunderstandings abound. A recent dissertation study quantified Montessori awareness and identified misconceptions in particular for those…

  6. Public Knowledge of Montessori Education

    Science.gov (United States)

    Murray, Angela

    2012-01-01

    The American public generally recognizes the name "Montessori" because so many schools across the country and around the world use the Montessori name. However, the Montessori community has long believed that misunderstandings abound. A recent dissertation study quantified Montessori awareness and identified misconceptions in particular for those…

  7. Social media campaigns that make a difference: what can public health learn from the corporate sector and other social change marketers?

    Science.gov (United States)

    Freeman, Becky; Potente, Sofia; Rock, Vanessa; McIver, Jacqueline

    2015-03-30

    A great deal of enthusiasm and interest exists in using social media for public health communications, but few research studies have examined its success in promoting and adopting protective health behaviours. To begin to understand how best to develop effective online social marketing campaigns, this paper provides a summary of success factors and key lessons learnt from selected social media campaign case studies. Case study review Methods: A selection of case studies was reviewed for lessons in campaign development, delivery and evaluation from both the corporate and public health sectors. Information about the objective of the campaign, the tactics used and the lessons learnt was extracted from each case study. Lessons learnt from across the case studies were then sorted according to themes. Lessons from the nine case studies selected were categorised into eight themes: planning, use of social media tools, community, content, personal benefits, promotion, costs and challenges. Outcome evaluation data were lacking in the case studies. Overall, the nine case studies show that social media hold promise in changing user behaviours and that social media are highly effective in recruiting participants and motivating them to take small, concrete actions. The case studies also demonstrate that there is room in social media for targeted, inexpensive, small-scale projects, as well as large, well-funded, mass-reach marketing blitzes. Social media campaign process and impact evaluation measures are readily available. Outcome evaluation models and measures are needed to better assess the effectiveness of social media campaigns in changing health behaviours.

  8. Public versus Private Education in Hawaii

    Directory of Open Access Journals (Sweden)

    Antonina Espiritu

    2001-10-01

    Full Text Available This study presents a time-series evidence on the timing and degree of feedback relationship between participation in education and income growth in Hawaii. Using the unrestricted vector autoregression approach and two related measures of linear dependence and feedback, the results suggest that across all educational levels, i.e., K-12 and tertiary, participation in public education could be a good predictor of income growth in Hawaii. However, decomposing the feedback effect by frequency suggests that the dominance of public education over private education in explaining the variation in income growth to be concentrated mainly on the short-run to medium-run for tertiary level and long-run to permanent effect for K-12 level. Hawaii state legislature and educators should perhaps take these results as a motivation not to ignore the problems plaguing Hawaii's public schools but should work towards greater improvement and support for public education given its predicted significant overall contribution to the Hawaiian economy.

  9. Public Education and Growth in Developing Countries

    DEFF Research Database (Denmark)

    Schuppert, Christiane; Wirz, Nadja

    governments can invest in human capital to facilitate the adoption of new technologies invented abroad or, instead, focus on consumptive public spending. Although human capital is pivotal for growth, the model reveals that incentives to invest in public education vanish if a country is poorly endowed......Human capital plays a key role in fostering technology adoption, the major source of economic growth in developing countries. Consequently, enhancing the level of human capital should be a matter of public concern. The present paper studies public education incentives in an environment in which...... with human capital. Rather, governments of these poorly-endowed countries focus on consumptive public spending. As a result, while their better-endowed counterparts build up human capital thereby promoting technology adoption and growth, the growth process in poorly-endowed countries stagnates....

  10. Understanding Higher Education Institutions' Publicness: Do Public Universities Produce More Public Outcomes than Private Universities?

    Science.gov (United States)

    Lee, Young-Joo

    2017-01-01

    Higher education institutions produce a broad array of public outcomes. However, little is known about the varying levels of their contribution to the public good and what explains the variation among institutions. This study uses the theory of organisational publicness and examines how these institutions' ownership status and resource publicness…

  11. Public Hygiene Campaign in Denmark during the 2009 H1N1 Pandemic Had No Effect on Hospitalization Rate of Communicable Diseases in Children

    DEFF Research Database (Denmark)

    Vissing, Nadja Hawwa; Sevelsted, Astrid; Bisgaard, Hans

    2013-01-01

    During the 2009 H1N1 pandemic the Danish National board of Health carried out massive public hygiene campaigns to limit spread of disease. We aimed to investigate whether this resulted in lower incidences of communicable diseases in the paediatric population.......During the 2009 H1N1 pandemic the Danish National board of Health carried out massive public hygiene campaigns to limit spread of disease. We aimed to investigate whether this resulted in lower incidences of communicable diseases in the paediatric population....

  12. Organ Donation Campaigns: Perspective of Dialysis Patient's Family Members.

    Directory of Open Access Journals (Sweden)

    Makmor Tumin

    2014-07-01

    Full Text Available Solving the dilemma of the organ shortage in Malaysia requires educating Malaysians about organ donation and transplantation. This paper aims at exploring the average Malaysian households ' preferred channels of campaigns and the preferred campaigners in a family setting, targeting at the dialysis family members.We analyzed the responses of 350 respondents regarding organ donation campaigns. The respondents are 2 family members of 175 dialysis patients from 3 different institutions. The information on respondents' willingness to donate and preferred method and channel of organ donation campaign were collected through questionnaire.Malaysian families have a good tendency to welcome campaigns in both the public and private (their homes spheres. We also found that campaigns facilitated by the electronic media (Television and Radio and executed by experienced doctors are expected to optimize the outcomes of organ donation, in general. Chi-square tests show that there are no significant differences in welcoming campaigns among ethnics. However, ethnics preferences over the campaign methods and campaigners are significantly different (P <0.05.Ethnic differences imply that necessary modifications on the campaign channels and campaigners should also be taken under consideration. By identifying the preferred channel and campaigners, this study hopes to shed some light on the ways to overcome the problem of organ shortage in Malaysia.

  13. "Are You In or Are You Out?!" Moral Appeals to the Public in Organ Donation Poster Campaigns: A Multimodal and Ethical Analysis.

    Science.gov (United States)

    Hansen, Solveig L; Eisner, Marthe I; Pfaller, Larissa; Schicktanz, Silke

    2017-06-16

    Organ transplantation is a well-established practice in modern medicine. However, many countries, especially those with an opt-in regulation, face the problem of low donation numbers. Respective public campaigns attempt to increase the number of donors by swaying public opinion with the use of carefully selected bits of information. Germany serves as a case study for an opt-in country investing approximately €7.5 million/year in the distribution of respective campaigns. To address diverse populations, large-scale posters in various public spaces still display a multitude of moral messages for organ donation. We developed a detailed multimodal approach for the analysis of health communication by focusing exemplarily on such organ donation poster campaigns as a common mean since the 1990s. In all, we identified 13 campaigns with 83 posters from 1996 to 2016. Here, we focus on both the textual and visual elements of such material to analyze how morally relevant principles and virtues are interwoven. Six categories of moral appeals were identified in the complete sample: altruism, being a decisive person, family responsibility, minimizing suffering, social conformity, and complete reciprocity. Overall, visual items were used to create a variety of social, moral, and epistemic claims with respect to organ donation. Our analysis reveals critical aspects highlighting the potential conflicts that arise from the ambiguity and wrong information of some messages as well as the risk of inappropriate blaming driven by these campaigns.

  14. "This Is a Public Service Announcement": Evaluating and Redesigning Campaigns to Teach Attitudes and Persuasion

    Science.gov (United States)

    Koch, Erika J.; Lomore, Christine D.

    2009-01-01

    We present an assignment that requires students to apply their knowledge of the social psychology of attitudes and persuasion to critique and redesign a public service announcement. Students in a 200-level social psychology course evaluated the assignment by indicating their overall attitudes toward the assignment. Students rated the assignment…

  15. Fuels planning: science synthesis and integration; social issues fact sheet 07: The "laws" of effective public education about fire hazards

    Science.gov (United States)

    Rocky Mountain Research Station USDA Forest Service

    2004-01-01

    Within the past 10 years, breakthrough research has identified factors that are most important for effectively communicating about wildland fire hazards. This fact sheet discusses seven "Laws" of effective public communication that should be considered in any state-of-the-art education campaign.

  16. 45 CFR 605.33 - Free appropriate public education.

    Science.gov (United States)

    2010-10-01

    ... 45 Public Welfare 3 2010-10-01 2010-10-01 false Free appropriate public education. 605.33 Section... Preschool, Elementary, and Secondary Education § 605.33 Free appropriate public education. (a) General. A recipient that operates a public elementary or secondary education program shall provide a free appropriate...

  17. 7 CFR 15b.22 - Free appropriate public education.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 1 2010-01-01 2010-01-01 false Free appropriate public education. 15b.22 Section 15b... Extension Education § 15b.22 Free appropriate public education. (a) General. A recipient that operates a public elementary or secondary education program or activity shall provide a free appropriate public...

  18. 45 CFR 84.33 - Free appropriate public education.

    Science.gov (United States)

    2010-10-01

    ... 45 Public Welfare 1 2010-10-01 2010-10-01 false Free appropriate public education. 84.33 Section..., Elementary, and Secondary Education § 84.33 Free appropriate public education. (a) General. A recipient that operates a public elementary or secondary education program or activity shall provide a free appropriate...

  19. The Federal Campaign for the Admission of Indian Children into Public Schools, 1890-1934.

    Science.gov (United States)

    Hendrick, Irving G.

    1981-01-01

    Traces the history of education for American Indian children from 1890-1934, focusing not only on government boarding schools, day schools, and private contract schools, but also on state-supported elementary and secondary schools. Discusses implications of the Dawes Act, Meriam Report, and Johnson-O'Malley Act.

  20. The evaluation of a health education campaign on the use of leave from work during pregnancy

    Directory of Open Access Journals (Sweden)

    Agnesi R Roberto

    2010-11-01

    approach involving an arrangement between the claimant and the employer, who has to certify to the relevant Authority that the woman's working conditions are incompatible with pregnancy. The increasing number of women availing of option B, as recommended, therefore suggests the suitability of such educational campaign(s.

  1. An overview of education: the management of public education

    Directory of Open Access Journals (Sweden)

    Beatriz Quirós Madariaga

    2010-08-01

    Full Text Available The article reviews the state of education in Spain and the most relevant trends arising from the current adjustment policies and neoliberal tendencies, which call into question the very existence of the public school system. The entry into force of the LOE and corporate governance policies of the public sector make a trend. A relationship is established with the situation in other European countries and with other public services now also in danger.

  2. Public health nursing education in Russia.

    Science.gov (United States)

    Ivanov, L Louise; Paganpegara, Galina

    2003-07-01

    The collapse of the Soviet Union in 1990 brought many changes to Russia, including changes in nursing education. However, the changes did not include content in public health nursing. Most health care in Russia is provided at the tertiary level in hospitals. Health promotion and health education are new concepts in Russia and are not well understood. When health education does occur, it is at the individual level, taught by physicians, and in response to new diagnoses. Health promotion at the primary level and with aggregates is not often practiced. Russia currently is in a demographic crisis where health indicators continue to decline. Russian nurses trained in public health principles, such as health promotion, health education, and providing primary and secondary prevention services at the population and aggregate level, can positively affect the current demographic crisis.

  3. Transforming Public Education: Cases in Education Entrepreneurship. Instructor's Guide

    Science.gov (United States)

    Childress, Stacey M., Ed.

    2010-01-01

    This instructor's guide is intended for use with "Transforming Public Education: Cases in Education Entrepreneurship." This volume includes a teaching note for each case in the student edition; the note provides basic guidance in how to initaite and organize the flow of the case discussion as well as how the case links to others before…

  4. Reframing the Public in Public Education: The Landless Workers Movement (MST) and Adult Education in Brazil

    Science.gov (United States)

    Thapliyal, Nisha

    2013-01-01

    Education for rural Brazilians has historically been dominated by two imperatives: human capital and political patronage. For the last four decades, the Landless Workers Movement (MST) have maintained a struggle to democratise public education and democracy itself. In this article, I make a situated analysis of the educational politics of the MST…

  5. Challenging the One-Way Paradigm for More Effective Science Communication: A Critical Review of Two Public Campaigns Addressing Contentious Environmental Issues

    Science.gov (United States)

    McEntee, Marie; Mortimer, Claire

    2013-01-01

    This article examines two large-scale public communication campaigns to explore the appropriateness and effectiveness of using one-way communication in contentious environmental issues. The findings show while one-way communication can be successfully employed in contentious issues, it is not appropriate for all contexts and may contribute to…

  6. Challenging the One-Way Paradigm for More Effective Science Communication: A Critical Review of Two Public Campaigns Addressing Contentious Environmental Issues

    Science.gov (United States)

    McEntee, Marie; Mortimer, Claire

    2013-01-01

    This article examines two large-scale public communication campaigns to explore the appropriateness and effectiveness of using one-way communication in contentious environmental issues. The findings show while one-way communication can be successfully employed in contentious issues, it is not appropriate for all contexts and may contribute to…

  7. The Use of Evidence in Public Debates in the Media: The Case of Swiss Direct-Democratic Campaigns in the Health Policy Sector

    Science.gov (United States)

    Stucki, Iris

    2016-01-01

    This article analyses the reporting of evidence in Swiss direct-democratic campaigns in the health policy sector, assuming that an informed public helps democracy function successfully. A content analysis of the media's news reporting shows that of 5030 media items retrieved, a reference to evidence is found in 6.8%. The voter receives evidence in…

  8. The Political Discourse of the Campaign against Bilingual Education: From "Proposition 227" to "Horne v. Flores"

    Science.gov (United States)

    Yamagami, Mai

    2012-01-01

    Using the frameworks of critical discourse analysis, representation theory, and legitimization theory, this study examines the political discourse of the campaign for Proposition 227 in California--particularly, the key social representations of languages, their speakers, and the main political actors in the campaign. The analysis examines the…

  9. Condom Nation: The U.S. Government's Sex Education Campaign from World War I to the Internet

    Science.gov (United States)

    Lord, Alexandra M.

    2009-01-01

    This history of the U.S. Public Health Service's efforts to educate Americans about sex makes clear why federally funded sex education has been haphazard, ad hoc, and often ineffectual. Since launching its first sex ed program during World War I, the Public Health Service has dominated federal sex education efforts. Alexandra M. Lord draws on…

  10. Readiness and capacity of librarians in public libraries to implement a breast cancer outreach and screening campaign in medically underserved communities.

    Science.gov (United States)

    Goytia, Elliott J; Rapkin, Bruce; Weiss, Elisa S; Golub, David; Guzman, Vivian; O'Connor, Maureen

    2005-11-01

    Community-based partnerships are an important means of addressing cancer health disparities in medically underserved communities. Public libraries may be ideal partners in this effort. To assess the readiness and capacity of a public library system to implement cancer recruitment and outreach campaigns, 58 librarians in the Queens Borough Public Library System in New York completed self-administered questionnaires before and after a training on breast health, cancer, and screening. Results indicate that they are interested in participating in a cancer outreach campaign and feel it is a critical need in their community. Many librarians lacked the knowledge about cancer and cancer information resources needed to participate optimally. Nevertheless, librarians provide a cultural bridge to medically underserved communities. Partnering with a public library system to improve access to care has great potential, yet a number of challenges need to be overcome.

  11. A health department's response to AIDS. Condomania: a public education intervention.

    Science.gov (United States)

    Wagman, L M

    1993-01-01

    Experience gleaned from no smoking campaigns, seatbelt safety crusades, dental hygiene programs and other health promotion efforts, have pointed to the usefulness of social marketing principles in formulating and implementing broad-based behaviour change programs. Using social marketing as a tool of health promotion, the Vancouver Health Department, in cooperation with the Vancouver Women and AIDS Project and the Positive Women's Support Network, implemented a three-year plan for six one-month condom awareness campaigns. Two of these campaigns have been successfully completed; the third is in the planning stage. The purpose of these campaigns is to make condoms a more acceptable feature of everyday sexual activity with 19-30 year-olds; women in particular have been targeted because of the increasing incidence of HIV among this population. The program consists of six major components. They are: design and production of campaign materials; public promotion-advertising; focused community education; volunteer recruitment and training; media relations; and program evaluation.

  12. The Break Up: Evaluation of an Anti-Smoking Educational Campaign for Lesbians, Gays, and Bisexuals in Los Angeles County.

    Science.gov (United States)

    Plant, Aaron; Montoya, Jorge A; Tyree, Rachel; Aragon, Linda; Weber, Mark; Le Veque, Matthew; Anderson, Christopher M; Soler, Robin E; Kent, Charlotte

    2017-01-01

    Lesbian, gay, and bisexual (LGB) adults in the United States have a higher prevalence of smoking than their heterosexual counterparts. In 2013, the Los Angeles County Department of Public Health launched a social marketing and outreach campaign called Break Up to reduce the prevalence of smoking in LGB communities. Break Up was evaluated using cross-sectional, street-intercept surveys before and near the end of campaign. Surveys measured demographics, campaign awareness, and self-reported smoking-related outcomes. Bivariate statistics and logistic regression models were used to identify whether campaign awareness was associated with smoking-related outcomes. Calls by LGB persons to a smokers' helpline were also measured. Among those interviewed at endline, 32.7% reported Break Up awareness. Awareness was associated with thinking of quitting smoking and ever taking steps to quit but not with smoking cessation (defined as not smoking in the past 30 days among those who had smoked in the past 6 months). There was a 0.7% increase in the percentage of weekly calls by LGB persons to the helpline in the year after the campaign. Break Up reached about a third of its intended audience. The campaign was associated with smoking cessation precursors and may have led to an increase in helpline utilization, but there is no evidence it affected quit attempts. This study adds to the limited literature on tobacco programs for LGB persons and, as far as we know, is one of the first to evaluate tobacco-free social marketing in this important yet understudied population.

  13. A study on the development of public campaign messages for organ donation promotion in Korea.

    Science.gov (United States)

    Sun, Hye-Jin

    2015-12-01

    This study aims to find an effective method of expressing a message in public service ads by investigating whether or not a message framing type affects the outcome. Specifically, the study looks into the effects of messaging on organ donation by identifying how the type of message framing (positive vs. negative) and appeal type (rational vs. emotional) affect the attitude and behavioural intention of the consumer. The individual characteristics of each subject such as altruistic mind, level of self-monitoring and issue involvement were selected as intermediate variables that may affect the impact of a message. The study therefore tries to establish a proposition that can be used to generate an effective promotional message on organ donation in a systematic way.

  14. Charter Schools and Accountability in Public Education.

    Science.gov (United States)

    Hill, Paul T.; Lake, Robin J.

    This book examines charter school accountability in theory and in fact. It attempts to explain how new forms of accountability for public education actually work. Information comes from a study of 150 schools and 60 authorizing agencies in six states (Arizona, California, Colorado, Georgia, Massachusetts, and Michigan). Extensive case studies of…

  15. DIFFERENT SIDES OF THE SAME COIN: MIXED VIEWS OF PUBLIC RELATIONS EDUCATORS AND PRACTITIONER ABOUT PUBLIC RELATIONS EDUCATION

    OpenAIRE

    BİR, Çisil Sohodol

    2010-01-01

    Public relations education is a topic of seemingly perpetual importance and interest for practitioners and educators alike In recent years, numerous researches have surveyed both practitioners and educators to identify appropriate ways to strengthen public relations education to prepare students for practitioner’s role. According to these research results public relations educators and practitioners disagree about the priorities they assign to qualities and goals of public relations education...

  16. DIFFERENT SIDES OF THE SAME COIN: MIXED VIEWS OF PUBLIC RELATIONS EDUCATORS AND PRACTITIONER ABOUT PUBLIC RELATIONS EDUCATION

    OpenAIRE

    BİR, Çisil Sohodol

    2010-01-01

    Public relations education is a topic of seemingly perpetual importance and interest for practitioners and educators alike In recent years, numerous researches have surveyed both practitioners and educators to identify appropriate ways to strengthen public relations education to prepare students for practitioner’s role. According to these research results public relations educators and practitioners disagree about the priorities they assign to qualities and goals of public relations education...

  17. Public hygiene campaign in denmark during the 2009 H1N1 pandemic had no effect on hospitalization rate of communicable diseases in children.

    Science.gov (United States)

    Vissing, Nadja Hawwa; Sevelsted, Astrid; Bisgaard, Hans

    2013-01-01

    During the 2009 H1N1 pandemic the Danish National board of Health carried out massive public hygiene campaigns to limit spread of disease. We aimed to investigate whether this resulted in lower incidences of communicable diseases in the paediatric population. The study compared annual hospitalization rates for childhood infections from 2005 to 2011. Admission rates for infections were higher during the year of the pandemic compared to the rest of the period. There were no indications of a preventive effect by the hygiene campaign on incidence of severe common childhood infections.

  18. Public hygiene campaign in denmark during the 2009 H1N1 pandemic had no effect on hospitalization rate of communicable diseases in children.

    Directory of Open Access Journals (Sweden)

    Nadja Hawwa Vissing

    Full Text Available BACKGROUND: During the 2009 H1N1 pandemic the Danish National board of Health carried out massive public hygiene campaigns to limit spread of disease. We aimed to investigate whether this resulted in lower incidences of communicable diseases in the paediatric population. METHODS: The study compared annual hospitalization rates for childhood infections from 2005 to 2011. RESULTS: Admission rates for infections were higher during the year of the pandemic compared to the rest of the period. CONCLUSION: There were no indications of a preventive effect by the hygiene campaign on incidence of severe common childhood infections.

  19. Can mass education and a television campaign change the attitudes towards cardiopulmonary resuscitation in a rural community?

    DEFF Research Database (Denmark)

    Nielsen, Anne Møller; Isbye, Dan Lou; Lippert, Freddy Knudsen

    2013-01-01

    Survival after out-of-hospital cardiac arrest (OHCA) is improved when bystanders provide Basic Life Support (BLS). However, bystander BLS does not occur frequently. The aim of this study was to assess the effects on attitudes regarding different aspects of resuscitation of a one-year targeted med...... campaign and widespread education in a rural Danish community. Specifically, we investigated if the proportion willing to provide BLS and deploy an automated external defibrillator (AED) increased....

  20. 2005 Public Opinion Survey on Education in Indiana

    Science.gov (United States)

    Plucker, Jonathan A.; Spradlin, Terry E.; Zapf, Jason S.; Chien, Rosanne W.; Jackson, Rose A.

    2006-01-01

    The Public Opinion Survey on Education in Indiana is a longitudinal effort to identify and monitor Indiana residents' attitudes toward and perceptions of public education issues. The study reports public opinion on issues of major importance concerning public schools and K-12 education policy. The Benchmark Survey was conducted in November 2003…

  1. Public Education. Task Forces on the 80s.

    Science.gov (United States)

    Gartner, Alan

    This report addresses current concerns in public education defined as being important to American Jews. Issues discussed include strategies for improving educational quality; the effects of funding disparities, tax credits and vouchers on public education; and the importance of integration and bilingual education in the public schools. Also…

  2. International Asteroid Search Campaign: An Educational Outreach Program in Astronomy for High Schools and Colleges

    Science.gov (United States)

    Miller, J. P.; Juliano, D.; Davis, J. W.; Holmes, R. E.; Devore, H.; Raab, H.; Pennypacker, C. R.; White, G. L.; Gould, A.

    2008-03-01

    The International Asteroid Search Campaign is an Internet-based program for high schools and colleges. Schools receive images, analyzed by students searching for asteroids and NEOs. Students have 71 asteroid discoveries and 1376 NEO observations.

  3. “This Is Public Health: Recycling Counts!” Description of a Pilot Health Communications Campaign

    Directory of Open Access Journals (Sweden)

    Daniela B. Friedman

    2009-11-01

    Full Text Available This paper describes the development, implementation, and evaluation of a pilot recycling campaign. The goal of the campaign was to increase people’s awareness and knowledge about recycling and the link between a healthy environment and the public’s health. A total of 258 individuals attended campaign week events and completed an initial survey. Results identified inconvenience of recycling facility locations as a key barrier to recycling. Post-campaign survey results revealed increased recycling of paper, plastic, glass, and cans (p < 0.05. The majority of participants “agreed” or “strongly agreed” that as a result of campaign messages they had greater awareness about recycling (88.4% and their recycling efforts increased (61.6%.

  4. SOCIAL CHANGE, EMANCIPATORY EDUCATION AND PUBLIC SCHOOL

    Directory of Open Access Journals (Sweden)

    Rubens Luiz Rodrigues

    2012-06-01

    Full Text Available The argument developed in this work seeks to reinforce the idea that, in the context of specific relations in capitalist society, the concept of social class acquires a meaning inherently articulated to substantial equality, which, in turn, is established as a principle for the construction of cultural plurality.The democratization of public school education is linked to the appropriation of knowledge historically denied to the working class. Overthrowing the mechanisms of subordination becomes a central action to a process that is guided by the high value attributed to work and to human emancipation. This is the condition in which public schools can contribute to a project of social transformation.

  5. Development of Public Education in the German Democratic Republic.

    Science.gov (United States)

    Ministry of Education, Berlin (East Germany).

    This publication examines public education in Germany. Section I discusses the foundation of educational policy. The second section treats the institutions of the integrated socialist educational system, including a discussion of: preschool education; elementary and secondary education; schools for the handicapped; vocational training; educational…

  6. Variable Star Astronomy Education & Public Outreach Initiative

    Science.gov (United States)

    Young, Donna L.

    2008-05-01

    The American Association of Variable Star Observers (AAVSO) published a comprehensive variable star curriculum, "Hands-On Astrophysics, Variable Stars in Science, Math, and Computer Education" in 1997. The curriculum, funded by the National Science Foundation, was developed for a comprehensive audience -- amateur astronomers, classroom educators, science fair projects, astronomy clubs, family learning, and anyone interested in learning about variable stars. Some of the activities from the Hands-On Astrophysics curriculum have been incorporated into the educational materials for the Chandra X-Ray Observatory's Educational and Public Outreach (EPO) Office. On two occasions, in 2000 and 2001, triggered by alerts from amateur astronomers, Chandra observed the outburst of the dwarf nova SS Cygni. The cooperation of amateur variable star astronomers and Chandra X-Ray scientists provided proof that the collaboration of amateur and professional astronomers is a powerful tool to study cosmic phenomena. Once again, the Chandra and AAVSO have teamed up -- this time to promote variable star education. The Hands-On Astrophysics curriculum is being re-designed and updated from the original materials to a web-based format. The new version, re-named Variable Star Astronomy, will provide formal and informal educators, and especially amateur astronomers, educational materials to help promote interest in and knowledge of variable stars.

  7. Increasing awareness of arsenic in Bangladesh: lessons from a public education programme.

    Science.gov (United States)

    Hanchett, Suzanne; Nahar, Qumrun; Van Agthoven, Astrid; Geers, Cindy; Rezvi, M D Ferdous Jamil

    2002-12-01

    Experts are making a major effort to find technical solutions to the serious public health problems posed by arsenic in drinking water in Bangladesh, but public education strategies receive less systematic attention. This article presents the findings of a study evaluating the impact of a 1999 campaign by the 18 District Towns Project to educate the public about the arsenic problem in six Bangladesh towns, where half of the population was estimated to be using arsenic-contaminated domestic water: (1). Water users were advised not to consume arsenic-affected tube-well water; (2). A simple, temporary water treatment method was recommended for those using such water, if they had no safe alternative source; (3). Caretakers of tube-wells having arsenic-free water were advised to share their water sources with others. This evaluation study, utilizing a combination of quantitative and qualitative social research methods, found those influenced by the programme to have higher awareness levels and significantly lower levels of risk behaviour than others. Yet more than half of the at-risk, programme-influenced survey respondents were found still to be drinking (57%) or cooking with (54%) arsenic-affected water. Despite the fact that the campaign did not have a satisfactory public health impact, the experience can inform future efforts to educate the Bangladeshi public about arsenic. One finding is widespread confusion about trusted tube-well water being newly labelled as 'unsafe'. Some think the problem is in the hand pumps themselves. Awareness of life threatening danger from arsenic contamination was found to be low. Learning points from this experience are: the value of explaining together with water testing; giving people opportunities to ask questions; repeating messages; continuing to educate children about the serious risks of consuming surface water; conducting community-wide education programmes for people of all ages; and evaluating the impact of specific public

  8. Impact of patients' professional and educational status on perception of an antibiotic policy campaign: a pilot study at a university hospital.

    Science.gov (United States)

    Giannitsioti, Efthymia; Athanasia, Sofia; Plachouras, Diamantis; Kanellaki, Stavroula; Bobota, Fani; Tzepetzi, Georgia; Giamarellou, Helen

    2016-09-01

    Antibiotics are overused in many European countries, particularly Greece, leading to emerging antimicrobial resistance with sustained high mortality among hospitalised patients. Limited data are available regarding factors influencing people's knowledge and the impact of public campaigns on antibiotic misuse. Patients' beliefs regarding antibiotics were investigated in the outpatient clinic of a university hospital in Athens, Greece. A questionnaire-based survey was conducted to examine patients' opinions on antibiotic use in the waiting room of the outpatient clinic. All participants read an illustrated pocket-sized leaflet endorsed by official authorities on the European Antibiotic Awareness Day (EAAD). Volunteers then completed a questionnaire containing information on demographics, knowledge on antibiotic use and overuse, and remarks on the quality of the leaflet's content. In a logistic regression analysis including age, sex, educational level and professional status of 605 eligible participants, women were more aware [odds ratio (OR)=3.2, 95% confidence interval (CI) 1.8-5.8; Peducation were less aware (OR=0.4, 95% CI 0.1-0.9; P=0.04) of antimicrobial misuse. Workers were also more aware than retired or unemployed people (P=0.007). However, only 16.0% of participants knew about the EAAD. All participants agreed on antibiotic misuse in Greece, mentioning patient accountability as the main cause (26.8%), an opinion more pronounced in highly educated individuals. In conclusion, targeted interventions taking into account variations in educational level and employee status should be considered in future scheduled educative campaigns on antibiotic overconsumption in highly prescribing antibiotic countries.

  9. [nutritional Education In Public Health Services].

    OpenAIRE

    Boog, M.C.

    2015-01-01

    The purpose of this study was to discuss the implementation of nutritional education in public health services from the perspective of health professionals (physicians and nurses) working in them. The study was conducted in the Municipality of Campinas, São Paulo State, Brazil, from October 1993 to July 1995, using action-based research methodology. The results describe the construction of nutritional knowledge in training and professional institutions; behavior towards food-related problems ...

  10. Relationship between implementing interpersonal communication and mass education campaigns in emergency settings and use of reproductive healthcare services: evidence from Darfur, Sudan.

    Science.gov (United States)

    Adam, Izzeldin Fadl; Nakamura, Keiko; Kizuki, Masashi; Al Rifai, Rami; Vanching, Urnaa

    2015-09-15

    (1) To examine changes in women's awareness and utilisation of reproductive healthcare services in emergency settings following provision of interpersonal communication (IPC) and mass education campaigns, and (2) to describe factors associated with reproductive healthcare service use in internally displaced person (IDP) camps. Three camps containing 88 984 IDPs in Darfur, Sudan. 640 women aged 15-49 who had experienced pregnancy in the camp during the previous 2 years were enrolled in each of two independent cross-sectional surveys 26 months apart. IPC and mass education campaigns where community health workers disseminated information by home/shelter visits, clinic sessions, public meetings and other means to raise awareness and promote reproductive healthcare service use. Awareness of the existence of antenatal care (ANC) and tetanus toxoid (TT) vaccination services, reception of ANC and TT vaccination, place of delivery and use of postnatal care (PNC). The percentage of women who received home visits, and attended in-clinic sessions and public meetings increased from 61.6% to 86.7%, from 43.0% to 68.8%, and from 3.8% to 39.8%, respectively, between the initial and follow-up surveys. More women were aware of ANC (OR 18.6, 95% CI 13.1 to 26.5) and TT vaccination (OR 3.2, 95% CI 2.4 to 4.4) in the follow-up than the initial survey, after multivariable adjustment. More women received ≥3 ANC visits (OR 8.8, 95% CI 6.4 to 12.0) and ≥3 doses of TT (OR 2.5, 95% CI 1.9 to 3.3), delivered at a healthcare facility (OR 5.4, 95% CI 4.0 to 7.4) and received a PNC visit (OR 5.5, 95% CI 4.0 to 7.7) in the follow-up than in the initial survey, after multivariable adjustment. Awareness about and utilisation of reproductive healthcare services were higher in the follow-up survey. An integrated IPC and mass education campaign is effective for improving women's reproductive health in emergency settings. Published by the BMJ Publishing Group Limited. For permission to use

  11. Organ Donation Campaigns: Perspective of Dialysis Patient's Family Members.

    Science.gov (United States)

    Tumin, Makmor; Raja Ariffin, Raja Noriza; Mohd Satar, NurulHuda; Ng, Kok-Peng; Lim, Soo-Kun; Chong, Chin-Sieng

    2014-07-01

    Solving the dilemma of the organ shortage in Malaysia requires educating Malaysians about organ donation and transplantation. This paper aims at exploring the average Malaysian households ' preferred channels of campaigns and the preferred campaigners in a family setting, targeting at the dialysis family members. We analyzed the responses of 350 respondents regarding organ donation campaigns. The respondents are 2 family members of 175 dialysis patients from 3 different institutions. The information on respondents' willingness to donate and preferred method and channel of organ donation campaign were collected through questionnaire. Malaysian families have a good tendency to welcome campaigns in both the public and private (their homes) spheres. We also found that campaigns facilitated by the electronic media (Television and Radio) and executed by experienced doctors are expected to optimize the outcomes of organ donation, in general. Chi-square tests show that there are no significant differences in welcoming campaigns among ethnics. However, ethnics preferences over the campaign methods and campaigners are significantly different (P preferred channel and campaigners, this study hopes to shed some light on the ways to overcome the problem of organ shortage in Malaysia.

  12. Nurse-led educational campaign on blood borne pathogens and proper sharps disposal at an urban tertiary hospital in Dar Es Salaam, Tanzania

    Directory of Open Access Journals (Sweden)

    A. Otieno

    2013-12-01

    Conclusion: The results of this study suggest that even with very high levels of immediate and delayed retention of educational content as measured by exam, the impact of an educational intervention on behavioural change may be much more short-lived. This has implications regarding the need for continuous education to support for workplace safety campaigns.

  13. Recruiting New Teachers: Campaign Response 1988-1992. Executive Summary.

    Science.gov (United States)

    Harris, Louis

    This study evaluated the impact of a public service advertising campaign conducted for Recruiting New Teachers, Inc (RNT). The study surveyed a national sample of 2,750 individuals who called the RNT toll-free number mentioned in public service advertising and returned information about their educational background and teaching interests. The…

  14. The Role of Gatekeepers in the Asbestos Awareness Campaign.

    Science.gov (United States)

    Freimuth, Vicki S.; Van Nevel, J. Paul

    The role of news media as gatekeepers controlling the flow of information that the public receives was explored during the 1978 Asbestos Awareness campaign conducted by the Department of Health, Education, and Welfare (HEW). In an effort to inform high risk workers and the general public about the health hazards associated with asbestos exposure,…

  15. A Disciplinary Perspective: The Internationalization of Australian Public Relations Education

    Science.gov (United States)

    Fitch, Kate

    2013-01-01

    This article investigates the internationalization of public relations education, by examining public relations education in Australia, its relation with the public relations industry, and its growth in response to international student- and market-led demand. The discussion highlights the tensions within what is essentially an education project…

  16. A Disciplinary Perspective: The Internationalization of Australian Public Relations Education

    Science.gov (United States)

    Fitch, Kate

    2013-01-01

    This article investigates the internationalization of public relations education, by examining public relations education in Australia, its relation with the public relations industry, and its growth in response to international student- and market-led demand. The discussion highlights the tensions within what is essentially an education project…

  17. Public Hygiene Campaign in Denmark during the 2009 H1N1 Pandemic Had No Effect on Hospitalization Rate of Communicable Diseases in Children

    OpenAIRE

    Nadja Hawwa Vissing; Astrid Sevelsted; Hans Bisgaard

    2013-01-01

    BACKGROUND: During the 2009 H1N1 pandemic the Danish National board of Health carried out massive public hygiene campaigns to limit spread of disease. We aimed to investigate whether this resulted in lower incidences of communicable diseases in the paediatric population. METHODS: The study compared annual hospitalization rates for childhood infections from 2005 to 2011. RESULTS: Admission rates for infections were higher during the year of the pandemic compared to the rest of the period. CONC...

  18. 36 CFR 73.17 - Public information and education activities.

    Science.gov (United States)

    2010-07-01

    ... 36 Parks, Forests, and Public Property 1 2010-07-01 2010-07-01 false Public information and education activities. 73.17 Section 73.17 Parks, Forests, and Public Property NATIONAL PARK SERVICE, DEPARTMENT OF THE INTERIOR WORLD HERITAGE CONVENTION § 73.17 Public information and education activities....

  19. Single-Sex Education. A Public Policy Issue. Project Report.

    Science.gov (United States)

    Jacobson, Abbe; And Others

    This article reports a study of the public policy implications of publicly supported primary and secondary single-sex education in the United States. Twenty-two public intellectuals concerned with educational issues were interviewed. Subjects were either academic researchers, government officials and legislators, directors of public interest…

  20. Campaigns in Agricultural Extension Programs.

    Science.gov (United States)

    Spaven, John W.

    A booklet designed to aid those who use agricultural campaigns in their educational and advisory programs is presented. It is pointed out that a good campaign works as a chain reaction, inciting enthusiasm among workers and planners. The five steps in a well-organized campaign are: (1) planning, (2) preparing people for their jobs, (3) producing…

  1. A Public Service-Dominant Logic for the Executive Education of Public Managers

    Science.gov (United States)

    Hiedemann, Alexander M.; Nasi, Greta; Saporito, Raffaella

    2017-01-01

    Building on the concept of Public Service-Dominant Logic (PSDL), this article aims to apply the public service-dominant logic to executive education. We argue that fit-for-purpose and effective executive master programs for public managers (EMPA) need to be designed from a public service perspective. Framing executive education as a service…

  2. 38 CFR 18.433 - Free appropriate public education.

    Science.gov (United States)

    2010-07-01

    ... education. 18.433 Section 18.433 Pensions, Bonuses, and Veterans' Relief DEPARTMENT OF VETERANS AFFAIRS..., Secondary, and Adult Education § 18.433 Free appropriate public education. (a) General. A recipient that operates a public elementary or secondary education program shall provide a free appropriate...

  3. Space Education and Public awareness in Nepal

    Science.gov (United States)

    Lamsal, Jeevan; Wagle, Suman

    Nepalese students are curious with space missions of China and India. The possibility of space mission is not imminent to Nepal for the next few decades. To develop space activities and to industrialize astronomy, base of space education in the high schools must be very effective. This paper highlights the present scenario of space education and discusses the syllabus of astronomy in the different education level of Nepal. Astronomy is included in the syllabus of science book of middle school and high school which contains very few contents of solar system, constellations, galaxy, black holes and formation of stars. There is no any degree for higher studies in astronomy as a separate department in any university of Nepal. This paper also highlights the space activities and national level programs conducting in Nepal. With the rise of many astronomical clubs and societies in the different regions of Nepal, astronomy outreach has been more effective in the recent time. Methods of astronomy outreach and public awareness that are being used in Nepal will be discussed in brief and how these programs have affected to create interest of students and public in astronomy will be mentioned in brief.

  4. Modelling the cost-effectiveness of public awareness campaigns for the early detection of non-small-cell lung cancer

    Science.gov (United States)

    Hinde, S; McKenna, C; Whyte, S; Peake, M D; Callister, M E J; Rogers, T; Sculpher, M

    2015-01-01

    Background: Survival rates in lung cancer in England are significantly lower than in many similar countries. A range of Be Clear on Cancer (BCOC) campaigns have been conducted targeting lung cancer and found to improve the proportion of diagnoses at the early stage of disease. This paper considers the cost-effectiveness of such campaigns, evaluating the effect of both the regional and national BCOC campaigns on the stage distribution of non-small-cell lung cancer (NSCLC) at diagnosis. Methods: A natural history model of NSCLC was developed using incidence data, data elicited from clinical experts and model calibration techniques. This structure is used to consider the lifetime cost and quality-adjusted survival implications of the early awareness campaigns. Incremental cost-effectiveness ratios (ICERs) in terms of additional costs per quality-adjusted life-years (QALYs) gained are presented. Two scenario analyses were conducted to investigate the role of changes in the ‘worried-well' population and the route of diagnosis that might occur as a result of the campaigns. Results: The base-case theoretical model found the regional and national early awareness campaigns to be associated with QALY gains of 289 and 178 QALYs and ICERs of £13 660 and £18 173 per QALY gained, respectively. The scenarios found that increases in the ‘worried-well' population may impact the cost-effectiveness conclusions. Conclusions: Subject to the available evidence, the analysis suggests that early awareness campaigns in lung cancer have the potential to be cost-effective. However, significant additional research is required to address many of the limitations of this study. In addition, the estimated natural history model presents previously unavailable estimates of the prevalence and rate of disease progression in the undiagnosed population. PMID:26010412

  5. Public Intellectuals vs. New Public Management: The Defeat of Public Engagement in Higher Education

    Science.gov (United States)

    Watermeyer, Richard

    2016-01-01

    Much is written apropos a rationalization for public engagement in science and technology (PEST). Less copious is a literature that considers PEST in a broader form and operationalized in the specific environment of higher education and the impact of its undertaking on the working lives of academics. This paper considers the status of public…

  6. Civic Education at Public Islamic Higher Education (PTKIN and Pesantren

    Directory of Open Access Journals (Sweden)

    Azyumardi Azra

    2016-06-01

    Full Text Available With a brief foundation that covers some reviews of world literature on education and politics, the study points out the significance of developing a certain model of democracy education in the diverse country, Indonesia. The paper aims to establish the development and the excavation of democracy in Indonesia by presenting historical explanation on how Indonesian muslim scholars from UIN Syarif Hidayatullah Jakarta developed a suitable model of Indonesian civic education, which considers the elements of diversity as strengthening elements for democracy. Different from Shanker’s view (1996 on the global challenge of civic education, this study shows the successful experience of Indonesian Muslim in the development and application of civic education as a compulsory subject in Islamic education institutions, namely Public Islamic Higher Education (PTKIN and pesantren. Finally, it recommends further development and emphasizes the vital influence on rooting civic education in Pesantren since it will positively play an important role to strengthen the evolving democracy in Indonesia by integrating Islamic and Indonesian values. Abstrak Dengan melakukan review singkat terhadap beberapa literatur internasional tentang pendidikan dan politik, studi ini menunjukkan pengembangan model khusus  pendidikan demokrasi di Indonesia sebagai negara multi etnis. Tulisan ini bertujuan untuk menggambarkan perkembangan dan pengembangan demokrasi di Indonesia dengan pemaparan historis  tentang bagaimana muslim Indonesia khususnya di UIN jakarta dalam mengembangkan model Civic Education yang tepat, yang mempertimbangkan  elemen keberagamaan sebagai penguat demokrasi. Berbeda dari pendapat Shanker(1996 tentang tantangan global terhadap pendidikan kewarganegaraan, studi ini menggambarkan pengalaman sukses muslim Indonesia dalam mengembangkan pendidikan kewarganegaraan sebagai mata kuliah wajib di institusi pendidikan Islam dengan nama Perguruan Tinggi Keagaamaan

  7. Public awareness, education and international cooperative endeavors

    Digital Repository Service at National Institute of Oceanography (India)

    Shetye, S.R.

    -Type text/plain; charset=ISO-8859-1 Satish R. Shetye National Institute of Oceanography, Goa Public Awareness Education and International cooperative Endeavors The Tsunamis that hit the coast of India on 26 December, 2004, caught... investing heavily in its offshore areas: Oil and Natural Gas Commission (ONGC) is expected to invest in the offshore areas for oil and gas exploration about US$ 1.2 billion/year in the near future. The total from all oil companies is expected to be about...

  8. The Foundations for learning campaign: helping hand or hurdle?

    Directory of Open Access Journals (Sweden)

    Corinne Meier

    2011-01-01

    Full Text Available The education system in South Africa has failed to produce competent learners. The effect thereof is intensely felt by higher education institutions. Many of the country's first-year students cannot read, write and comprehend satisfactorily. Public outcry has forced the Department of Basic Education to go back to the drawing-board. One initiative taken by the Department was to launch the Foundations for Learning Campaign, a four-year national literacy and numeracy programme, in 2008. The Campaign entails amongst other things providing teachers with lesson plans and the resources needed for effective teaching and assessment. In view of the immense importance of this initiative for South African education, the aim of this research was to investigate teacher perceptions about the Campaign, and the provisional impact of the Campaign on the literacy levels of the Grade 3s of three urban schools, located in different socio-economic circumstances. A combined quantitative and qualitative approach was used, the former through an analysis of the results of the 2008 and 2009 literacy assessments, and the latter by the incorporation of observation and interviews at participant sites. The findings suggest that the Campaign is a necessary and welcome initiative but that attention should be paid to simplifying particular aspects of the Campaign. The impact of the Campaign, although slight, did indicate an improvement in literacy levels.

  9. Why Peer Crowds Matter: Incorporating Youth Subcultures and Values in Health Education Campaigns.

    Science.gov (United States)

    Moran, Meghan B; Walker, Matthew W; Alexander, Tesfa N; Jordan, Jeffrey W; Wagner, Dana E

    2017-03-01

    Grounded on research showing that peer crowds vary in risk behavior, several recent health behavior interventions, including the US Food and Drug Administration's Fresh Empire campaign, have targeted high-risk peer crowds. We establish the scientific foundations for using this approach. We introduce peer crowd targeting as a strategy for culturally targeting health behavior interventions to youths. We use social identity and social norms theory to explicate the theoretical underpinnings of this approach. We describe Fresh Empire to demonstrate how peer crowd targeting functions in a campaign and critically evaluate the benefits and limitations of this approach. By replacing unhealthy behavioral norms with desirable, healthy lifestyles, peer crowd-targeted interventions can create a lasting impact that resonates in the target audience's culture.

  10. Funding child care and public education.

    Science.gov (United States)

    Zigler, E F; Finn-Stevenson, M

    1996-01-01

    Ensuring the availability of high-quality, affordable child care to all families who need it is a goal of national importance. The authors suggest that a comprehensive financing and service delivery system for child care is needed to achieve this goal, and the system should ideally be grounded in an existing institution, already present in every community--the public school. The linkage of child care with the public education system would eliminate the false distinction between child care and education, and would create a universally accessible system of child care services for children. The School of the 21st Century is an example of such a system. Initially conceptualized by Zigler, it has now been implemented in 400 schools across 13 states, with the leadership and direction of Finn-Stevenson. This article describes how school districts that have implemented the program employ a mixture of parent fees and local, state, federal, and private dollars to fund it, and then proposes an ideal financing model for the program. In the ideal model, the same mix of funding sources would be retained, but a per-pupil expenditure of about $9,000 per year is advocated to deliver child care and other social services to three- and four-year-olds. Funds for initial start-up could be derived from reallocation of existing dollars, especially state prekindergarten programs, but eventually new funds would be needed to support ongoing operations.

  11. Public perceptions of a rip current hazard education program: "Break the Grip of the Rip!"

    Science.gov (United States)

    Houser, Chris; Trimble, Sarah; Brander, Robert; Brewster, B. Chris; Dusek, Greg; Jones, Deborah; Kuhn, John

    2017-07-01

    Rip currents pose a major global beach hazard; estimates of annual rip-current-related deaths in the United States alone range from 35 to 100 per year. Despite increased social research into beach-goer experience, little is known about levels of rip current knowledge within the general population. This study describes the results of an online survey to determine the extent of rip current knowledge across the United States, with the aim of improving and enhancing existing beach safety education material. Results suggest that the US-based Break the Grip of the Rip!® campaign has been successful in educating the public about rip current safety directly or indirectly, with the majority of respondents able to provide an accurate description of how to escape a rip current. However, the success of the campaign is limited by discrepancies between personal observations at the beach and rip forecasts that are broadcasted for a large area and time. It was the infrequent beach user that identified the largest discrepancies between the forecast and their observations. Since infrequent beach users also do not seek out lifeguards or take the same precautions as frequent beach users, it is argued that they are also at greatest risk of being caught in a dangerous situation. Results of this study suggest a need for the national campaign to provide greater focus on locally specific and verified rip forecasts and signage in coordination with lifeguards, but not at the expense of the successful national awareness program.

  12. How Astronomers View Education and Public Outreach

    CERN Document Server

    Dang, Lisa

    2015-01-01

    Over the past few years, there have been a few studies on the development of an interest in science and scientists' views on public outreach. Yet, to date, there has been no global study regarding astronomers' views on these matters. Through the completion of our survey by 155 professional astronomers online and in person during the 28th International Astronomical Union General Assembly in 2012, we explored their development of and an interest for astronomy and their views on time constraints and budget restriction regarding public outreach activities. We find that astronomers develop an interest in astronomy between the ages of 4-6 but that the decision to undertake a career in astronomy often comes during late adolescence. We also discuss the claim that education and public outreach is regarded an optional task rather than a scientist's duty. Our study revealed that many astronomers think there should be a larger percentage of their research that should be invested into outreach activities, calling for a ch...

  13. The Stamford Public Education Facilities Utilization Plan. Stamford Educational Public Policy Impact Study. Volume IV.

    Science.gov (United States)

    Feld, Marcia Marker; And Others

    In the last decade, Stamford has been transformed from a suburban town to an urban center of national renown. A responsive yet directive public school system is critical in preserving a feeling of community. The Stanford Educational Planning Committee, a team of interdisciplinary professionals and a broad-based community group, examined trends in…

  14. 34 CFR 104.33 - Free appropriate public education.

    Science.gov (United States)

    2010-07-01

    ... 34 Education 1 2010-07-01 2010-07-01 false Free appropriate public education. 104.33 Section 104.33 Education Regulations of the Offices of the Department of Education OFFICE FOR CIVIL RIGHTS, DEPARTMENT OF EDUCATION NONDISCRIMINATION ON THE BASIS OF HANDICAP IN PROGRAMS OR ACTIVITIES...

  15. 34 CFR 300.17 - Free appropriate public education.

    Science.gov (United States)

    2010-07-01

    ..., elementary school, or secondary school education in the State involved; and (d) Are provided in conformity... 34 Education 2 2010-07-01 2010-07-01 false Free appropriate public education. 300.17 Section 300.17 Education Regulations of the Offices of the Department of Education (Continued) OFFICE OF...

  16. Impact of Education Campaign on Community-Based Vector Control in Hastening the Process of Elimination of Lymphatic Filariasis in Tamil Nadu, South India

    Science.gov (United States)

    Nandha, B.; Krishnamoorthy, K.

    2012-01-01

    Globally mosquito-borne lymphatic filariasis (LF) is targeted for elimination by 2020. Towards this goal, the scope of community-based vector control as a supplementary strategy to mass drug administration (MDA) was assessed through an intensive education campaign and evaluated using pre- and post-educational surveys in an intervention and…

  17. Whatever Became of University Education for Technology and Public Policy?

    Science.gov (United States)

    Morgan, Robert P.

    1983-01-01

    The need for education concerning societal issues with technological components persists, as does the need for education of engineers relevant to the public sector and the public interest. The need for evaluation of technology and public policy programs is emphasized. (MLW) '

  18. The Promise of Mobile Technology for Public Religious Education

    Science.gov (United States)

    Daily, Eileen M.

    2013-01-01

    This article reviews the history of public religious education in the United States with an eye to its learning outcomes, contexts, and approaches. That history suggests that public religious education is still needed today but that informal learning contexts may be more appropriate than public schools. Recent trends in learning habits are then…

  19. Teaching with Social Media: Disrupting Present Day Public Education

    Science.gov (United States)

    Meabon Bartow, Susan

    2014-01-01

    Because social technologies present illuminating educational, ethical, economic, and structural challenges to existing constructions of public education, they catalyze a fundamental examination of what public education should look like and be like in a democracy. Given their performances in other arenas, mobile and electronic technologies have the…

  20. Higher Education Research in Asia: A Publication and Co-Publication Analysis

    Science.gov (United States)

    Jung, Jisun; Horta, Hugo

    2013-01-01

    This study explores higher education research in Asia. Drawing on scientometrics, the mapping of science and social network analysis, this paper examines the publications of 38 specialised journals on higher education over the past three decades. The findings indicate a growing number of higher education research publications but the proportion of…

  1. An Expert Systems Approach for PR Campaigns Research.

    Science.gov (United States)

    Cameron, Glen T.; Curtin, Patricia A.

    1992-01-01

    Describes an expert system (the artificial intelligence program "Publics") that helps users identify key publics for public relations campaigns. Examines advantages and problems encountered in its use in public relations campaigns classrooms. (SR)

  2. Public Relations Handbook for Vocational Education in Large Cities.

    Science.gov (United States)

    Koble, Daniel E., Jr.; And Others

    Intended for use by urban vocational staff members who face public relations problems and need to facilitate the outreach process in their cities, this handbook contains guidelines for organizing the public. First, Sanford's definition of public relations is outlined, followed by an explanation of why vocational education needs public relations.…

  3. Florida's Opinion on K-12 Public Education Spending

    Science.gov (United States)

    Forster, Greg

    2006-01-01

    This scientifically representative poll of 1,200 Floridians finds that public opinion about K-12 public education spending is seriously misinformed. Floridians think public schools need more money, but the main reason is that they are badly mistaken about how much money the public schools actually get. Key findings of the study include: (1) Half…

  4. Privatization: The Challenge Ahead for Public Higher Education.

    Science.gov (United States)

    DeAngelo, Linda

    This paper discusses privatization of public higher education, noting that some form of it exists on almost every college campus and that it is part of the wider movement toward less government. Four models of privatization are defined: public production with public finance; public production with private finance; private production with public…

  5. Campaign Finance: Reporter Guide

    Science.gov (United States)

    Wieder, Ben

    2014-01-01

    Campaign finance might seem like the exclusive province of political reporters, but there are many good reasons why authors should be paying attention--both in races for education positions and in other key races at the local, state, and federal levels with implications for education. Basic math is a necessary skill and familiarity with a…

  6. Singapore's Speak Mandarin Campaign.

    Science.gov (United States)

    Newman, John

    1988-01-01

    Reviews the "Speak Mandarin Campaign," that is intended to persuade the Singaporean ethnic Chinese to use Mandarin in place of Chinese dialects. The purported educational, cultural, and practical advantages are discussed, and the support of higher education and the media is evaluated. (Author/CB)

  7. Education and public engagement in observatory operations

    Science.gov (United States)

    Gabor, Pavel; Mayo, Louis; Zaritsky, Dennis

    2016-07-01

    Education and public engagement (EPE) is an essential part of astronomy's mission. New technologies, remote observing and robotic facilities are opening new possibilities for EPE. A number of projects (e.g., Telescopes In Education, MicroObservatory, Goldstone Apple Valley Radio Telescope and UNC's Skynet) have developed new infrastructure, a number of observatories (e.g., University of Arizona's "full-engagement initiative" towards its astronomy majors, Vatican Observatory's collaboration with high-schools) have dedicated their resources to practical instruction and EPE. Some of the facilities are purpose built, others are legacy telescopes upgraded for remote or automated observing. Networking among institutions is most beneficial for EPE, and its implementation ranges from informal agreements between colleagues to advanced software packages with web interfaces. The deliverables range from reduced data to time and hands-on instruction while operating a telescope. EPE represents a set of tasks and challenges which is distinct from research applications of the new astronomical facilities and operation modes. In this paper we examine the experience with several EPE projects, and some lessons and challenges for observatory operation.

  8. Public Rates of Return on Higher Education Investments, by State

    Science.gov (United States)

    Courtright, Stephen H.; Fry, Cary G.

    2007-01-01

    Public rates of return on higher education expenditures are calculated by state. Benefits accruing to states from their investments in higher education are measured by differential tax revenues collected from college-educated citizens versus high-school-educated citizens. For most states we find an adequate rate of return on such investments.…

  9. Properties of publications on anatomy in medical education literature.

    NARCIS (Netherlands)

    Vorstenbosch, M.A.T.M.; Bolhuis, S.; Kuppeveld, S. van; Kooloos, J.G.M.; Laan, R.F.J.M.

    2011-01-01

    Publications on anatomy in medical education appear to be largely anecdotal. To explore this, we investigated the literature on anatomy in medical education, aiming first to evaluate the contribution of the literature on anatomy in medical education to "best evidence medical education" (BEME) and se

  10. Properties of Publications on Anatomy in Medical Education Literature

    Science.gov (United States)

    Vorstenbosch, Marc; Bolhuis, Sanneke; van Kuppeveld, Sascha; Kooloos, Jan; Laan, Roland

    2011-01-01

    Publications on anatomy in medical education appear to be largely anecdotal. To explore this, we investigated the literature on anatomy in medical education, aiming first to evaluate the contribution of the literature on anatomy in medical education to "best evidence medical education" (BEME) and second to evaluate the development of this…

  11. Using Crisis Simulations in Public Relations Education

    Science.gov (United States)

    Veil, Shari R.

    2010-01-01

    Objectives: Students will demonstrate research, decision making, team building, and public speaking skills, while applying issues management and crisis communication concepts in a realistic setting. Courses: Introduction to Public Relations, Public Relations Cases, Crisis Communication.

  12. Using Crisis Simulations in Public Relations Education

    Science.gov (United States)

    Veil, Shari R.

    2010-01-01

    Objectives: Students will demonstrate research, decision making, team building, and public speaking skills, while applying issues management and crisis communication concepts in a realistic setting. Courses: Introduction to Public Relations, Public Relations Cases, Crisis Communication.

  13. The Jade Ribbon Campaign: a model program for community outreach and education to prevent liver cancer in Asian Americans.

    Science.gov (United States)

    Chao, Stephanie D; Chang, Ellen T; Le, Phuoc V; Prapong, Wijan; Kiernan, Michaela; So, Samuel K S

    2009-08-01

    The Jade Ribbon Campaign (JRC) is a culturally targeted, community-based outreach program to promote the prevention, early detection, and management of chronic hepatitis B virus (HBV) infection and liver cancer among Asian Americans. In 2001, 476 Chinese American adults from the San Francisco Bay Area attended an HBV screening clinic and educational seminar. The prevalence of chronic HBV infection was 13%; only 8% of participants showed serologic evidence of protective antibody from prior vaccination. Participants reported low preventive action before the clinic, but after one year, 67% of those with chronic HBV infection had consulted a physician for liver cancer screening, and 78% of all participants had encouraged family members to be tested for HBV. The increase in HBV awareness, screening, and physician follow-up suggests that culturally aligned interventions similar to the JRC may help reduce the disproportionate burden of disease to chronic HBV infection among Asian Americans.

  14. Campaigns Matter

    DEFF Research Database (Denmark)

    Hansen, Kasper Møller; Pedersen, Rasmus Tue

    2014-01-01

    Election campaigns are more than simple competitions for votes; they also represent an opportunity for voters to become politically knowledgeable and engaged. Using a large-scale web panel (n≈5,000), we track the development of political knowledge, internal efficacy and external efficacy among vo...... external efficacy. The findings suggest that positive campaign effects are universal across various media and party systems....... and the external efficacy increase over the course of the campaign, with gains found across different demographic groups, particularly narrowing the gaps in internal efficacy. The news media play a crucial role, as increased knowledge and efficacy are partly driven by media use, although tabloids actually decrease...

  15. Social Justice and Education in the Public and Private Spheres

    Science.gov (United States)

    Power, Sally; Taylor, Chris

    2013-01-01

    This paper explores the complex relationship between social justice and education in the public and private spheres. The politics of education is often presented as a battle between left and right, the state and the market. In this representation, the public and the private spheres are neatly aligned on either side of the line of battle, and…

  16. Education and public outreach at the SIRTF science center

    Science.gov (United States)

    Daou, D.

    2002-01-01

    Communicating the world of infrared astronomy to the public is the main vocation of the Education and Public Outreach Office of the SIRTF Science Center; but certainly not its only goal. In the past few years we have created a wide variety of educational products that explains the infrared as well as the multi-wavelength universe.

  17. Education Improves Public Health and Promotes Health Equity

    Science.gov (United States)

    Hahn, Robert A.; Truman, Benedict I.

    2015-01-01

    This article describes a framework and empirical evidence to support the argument that educational programs and policies are crucial public health interventions. Concepts of education and health are developed and linked, and we review a wide range of empirical studies to clarify pathways of linkage and explore implications. Basic educational expertise and skills, including fundamental knowledge, reasoning ability, emotional self-regulation, and interactional abilities, are critical components of health. Moreover, education is a fundamental social determinant of health – an upstream cause of health. Programs that close gaps in educational outcomes between low-income or racial and ethnic minority populations and higher-income or majority populations are needed to promote health equity. Public health policy makers, health practitioners and educators, and departments of health and education can collaborate to implement educational programs and policies for which systematic evidence indicates clear public health benefits. PMID:25995305

  18. The Campaign for Spanish Language Education in the "Colossus of the North," 1914-1945

    Science.gov (United States)

    Bale, Jeff

    2011-01-01

    This paper explores a period of advocacy on behalf of Spanish language education in the United States from 1914 to 1945. It interrogates claims made by policy actors about the centrality of Spanish language education to US geopolitical and economic interests in Latin America. I make two arguments: first, that realization of US economic and…

  19. Should the Public Pay for Higher Education? Equality, Liberty, and Educational Debt

    Science.gov (United States)

    Martin, Christopher

    2017-01-01

    As governments shift costs from the public to students, a higher education has become synonymous with educational debt. Liberal egalitarians have justified educational debt on the grounds that it facilitates socioeconomic equality. On this view, the public should only fund access for those students who are so poorly off that educational debt would…

  20. NASA's Astrophysics Education and Public Outreach: Selected Highlights

    Science.gov (United States)

    Hasan, H.; Smith, D.; Sharma, M.

    2013-04-01

    NASA's rich portfolio of Astrophysics Education and Public Outreach (EPO) programs spans formal and informal education from K-12, addresses diverse audiences, and takes the latest NASA scientific discoveries to the public through science museums, planetaria, exhibitions, and other outlets. Public outreach activities use NASA Astrophysics scientific discoveries and technology to inspire students to undertake scientific careers and enhance public understanding of science and technology. Examples of noteworthy activities in the past year include Hubble, Chandra, JWST exhibits at the Intrepid Museum, New York, community collaborations such as the Multiwavelength Universe online course, and a variety of Citizen Science projects associated with robotic telescopes and with flight missions such as HST and Kepler. Special EPO programs have been developed to reach out to girls and underrepresented minorities. NASA's Astrophysics Science Education and Public Outreach Forum (SEPOF) has developed resources to assist the scientific community in participating in education and public outreach.

  1. Public Governance Principles in General Education School Management of Latvia

    OpenAIRE

    Rečs, Normunds

    2015-01-01

    In contemporary world the effect of globalisation and information technologies cause transformational processes of states` public management that promote the application of new managament approaches and principles in public institution management.The changes in the public managament have effected and still effects processes of management also in education. The increase of school autonomy, a stronger focus on the process of education and its results created the need to expand the application o...

  2. Intercultural Interpretations: Making Public Relations Education Culturally Relevant

    Science.gov (United States)

    Chia, Joy

    2009-01-01

    Public relations educators delivering courses to international students find that each cohort of students interprets and understands public relations theory and its application to practice according to their respective cultures. The premise of this paper is to reflect on some of the interpretations and expectations of public relations students…

  3. Teaching International Public Relations: An Update Report among Educators

    Science.gov (United States)

    Mak, Angela Ka Ying

    2017-01-01

    Involvement in international and multicultural career-related practices is ever on the rise in a global economic and political society, especially in public relations. This article reported an update of examining the attributes of public relations educators and their institutions in teaching of international public relations (IPR) through an…

  4. 对胡志明市和越南南部地区结核病的认识%Tuberculosis Awareness Campaign for Ho Chi Minh City &Southern Region of Vietnam

    Institute of Scientific and Technical Information of China (English)

    Warren Jones

    2002-01-01

    @@ Objective To assess the effectiveness of a public education campaign for tuberculosis awareness raising in the general community, in respect of case detection rates and public awareness of the disease. To explore possible interventions in other countries in the region.

  5. Public Relations Handbook for Vocational Educators.

    Science.gov (United States)

    South Carolina State Dept. of Education, Columbia. Office of Vocational Education.

    This guide is designed to help local school administrators establish a viable public relations program that will open and maintain an effective communication channel between the school and community. The handbook defines public relations, suggests procedures and helpful hints in establishing good public relations programs, and provides resources…

  6. Curricular Decision-Making among Public Sex Educators

    Science.gov (United States)

    Carrion, Melissa L.; Jensen, Robin E.

    2014-01-01

    The content of sex education in government-funded schools in the USA varies dramatically and reflects its contested nature and goals. Drawing from 50 interviews with sex educators working in the public, government-funded school system in a Midwestern US state, this study explores the processes through which sex educators decide what and how to…

  7. STEM Education Act of 2015 (Public Law 114-59)

    Science.gov (United States)

    US Congress, 2015

    2015-01-01

    The STEM Education Act of 2015 (Public Law 114-59) was put in place to define Science Technology Engineering and Mathematics (STEM) education to include computer science, and to support existing STEM education programs at the National Science Foundation. The act is organized into the following sections: (1) Short Title; (2) Definition of STEM…

  8. Competential Design of Public Information. The Development of P.O. Box 51 Campaigns in the Netherlands; Voorlichtingskundig ontwerpen. De totstandkoming van Postbus-51 campagnes

    Energy Technology Data Exchange (ETDEWEB)

    Klaassen, R.

    2004-07-01

    Experts in communication science study the options to improve public information media for decades. Often, the application of scientific insights and advices in public information practice appears to be problematic. A detailed and extensive outline is given of the design and development of public information in the Netherlands, focusing on the so-called 'Postbus-51' (P.O. Box 51) campaigns. One of the campaigns concerns the promotion of renewable energy in order to improve the knowledge and the acceptation of renewable energy in the Dutch society. [Dutch] Communicatiewetenschappers doen al decennia onderzoek naar de mogelijkheden om massamediale voorlichting te verbeteren. De toepassing van wetenschappelijke inzichten en adviezen in de voorlichtingspraktijk blijkt echter vaak problematisch te zijn. De auteur schetst een gedetailleerd en rijk beeld van de praktijk van voorlichtingskundig ontwerpen, met name het ontwerpen van Postbus 51-campagnes. Hij vergelijkt deze praktijk met de bestaande literatuur. Daarin is afstemming op einddoelgroepen de belangrijkste leidraad voor het ontwerpproces; in de praktijk wordt de agenda van de ontwerper beheerst door organisatorische en sociale aspecten van het proces. De manier waarop voorlichting is ingebed in de organisatie beperkt vaak de speelruimte van de voorlichter. Het ontwerpproces verwordt tot een onderhandelingsproces. Uiteenlopende visies en belangen doen de afstemming van de voorlichting op de einddoelgroepen naar de achtergrond verdwijnen. Dit boek is bestemd voor communicatiewetenschappers en anderen die zich professioneel met overheidscommunicatie bezig houden. Voor communicatiewetenschappers is het een kritische reflectie op de verhouding tussen theorie en praktijk. Voor professionals is het vooral een kritische reflectie op de praktijk zelf. Hen wordt als het ware een spiegel voorgehouden.

  9. NASA Resources for Educators and Public

    Science.gov (United States)

    Morales, Lester

    2012-01-01

    A variety of NASA Classroom Activities, Educator Guides, Lithographs, Posters and more are available to Pre ]service and In ]service Educators through Professional Development Workshops. We are here for you to engage, demonstrate, and facilitate the use of educational technologies, the NASA Website, NASA Education Homepage and more! We are here for you to inspire you by providing in-service and pre- service training utilizing NASA curriculum support products. We are here for you to partner with your local, state, and regional educational organizations to better educate ALL! NASA AESP specialists are experienced professional educators, current on education issues and familiar with the curriculum frameworks, educational standards, and systemic architecture of the states they service. These specialists provide engaging and inspiring student presentations and teacher training right at YOUR school at no cost to you! Experience free out-of-this-world interactive learning with NASA's Digital Learning Network. Students of all ages can participate in LIVE events with NASA Experts and Education Specialists. The Exploration Station provides NASA educational programs that introduce the application of Science, Technology, Engineering, & Mathematics, to students. Students participate in a variety of hands-on activities that compliment related topics taught by the classroom teacher. NASA KSC ERC can create Professional Development Workshops for teachers in groups of fifteen or more. Education/Information Specialists also assist educators in developing lessons to meet Sunshine State and national curriculum standards.

  10. PUBLIC AND PRIVATE HIGHER EDUCATION INSTITUTIONS IN MALAYSIA: COMPETING, COMPLEMENTARY OR CROSSBREEDS AS EDUCATION PROVIDERS

    OpenAIRE

    Wan Chang Da

    2007-01-01

    Delivery of higher education used to be exclusive to the public sector in Malaysia. However, legislative changes made in 1996 led to the coexistence of public and private higher education institutions. In 2007, there were 20 public universities compared to more than 500 private institutions, of which 30 are currently categorised as universities or university colleges. Looking at their respective roles as higher education providers, public and private institutions display characteristics of be...

  11. Education & Public Policy in Bogotá: Guarding the Public Interest

    Science.gov (United States)

    Parra, Juan David

    2009-01-01

    High school education appears to be a key variable for the economic prosperity of Bogotá. However, the lack of consideration of quality as a necessary standard for education in the city threatens its potential to positively affect social welfare. One of the main problems emerges from an imprecise conception of education as a public good, which is…

  12. Public Philosophy and the Crisis in Education.

    Science.gov (United States)

    Giroux, Henry A.

    1984-01-01

    Criticizes the movement to link the outcomes of education solely to the needs of the business community and argues that this philosophy of education undermines efforts to equip students with the skills necessary to analyze sociopolitical processes at work. (JOW)

  13. Benefits and Costs of For-Profit Public Education

    Directory of Open Access Journals (Sweden)

    Alex Molnar

    2001-04-01

    Full Text Available As a policy initiative, for-profit operation of public schools has not lived up to the claims of its proponents. An examination of issues such as teaching methods, academic achievement, autonomy, local control, and the image and influence of for-profit public schools suggests that "for-profits" are unlikely to succeed in the long term in improving the overall quality of public education. They do, however, seem capable of harming public schools.

  14. Affordability Calculations on a Health Education Campaign to Promote the Use of Aspirin in Wales

    Science.gov (United States)

    Morgan, Gareth

    2008-01-01

    Aspirin has far-reaching public health potential in reducing the risk of heart attacks, ischemic strokes and possibly cancer. Balanced against this potential are undesirable effects of the drug. It seems reasonable to allow every individual over the age of 50 years to make an informed choice about whether or not to take aspirin. A health education…

  15. A Public View of Adult Education.

    Science.gov (United States)

    McCallister, Mike; Newsom, Ron

    1992-01-01

    Analysis of 228 magazine articles indexed by adult education in "Reader's Guide" (1970-87) indicated that, although accurately portraying the field for the most part, articles largely ignore self-directed learning, adult education as a field of university study, and the existence of professional adult educators. (SK)

  16. Indian Education: Funding Sources for Public Schools.

    Science.gov (United States)

    Lockart, Barbetta L.

    Although provisions in countless treaties have mandated Indian educational services, federal and state governments were for many years unenthusiastic about accepting the responsibility for educating the Indian people. Inadequately funded educational services provided by the Bureau of Indian Affairs did little to reflect the realities and needs of…

  17. A Public View of Adult Education.

    Science.gov (United States)

    McCallister, Mike; Newsom, Ron

    1992-01-01

    Analysis of 228 magazine articles indexed by adult education in "Reader's Guide" (1970-87) indicated that, although accurately portraying the field for the most part, articles largely ignore self-directed learning, adult education as a field of university study, and the existence of professional adult educators. (SK)

  18. Marketing the "Broad Line": Invitations to STEM Education in a Swedish Recruitment Campaign

    Science.gov (United States)

    Andree, Maria; Hansson, Lena

    2013-01-01

    In many Western societies, there is a concern about the tendency of young people not choosing Science, Technology, Engineering, and Mathematics (STEM) education and occupations. In response, different initiatives have been launched. If one believes that science should have a place in more young people's lives, an important question is to what…

  19. Theorising Education and Learning in Social Movements: Environmental Justice Campaigns in Scotland and India

    Science.gov (United States)

    Scandrett, Eurig; Crowther, Jim; Hemmi, Akiko; Mukherjee, Suroopa; Shah, Dharmesh; Sen, Tarunima

    2010-01-01

    There is a need for a theoretical understanding of education and learning in social movements which takes into consideration the diverse ways in which learning occurs as well as the social, economic and ecological conditions in which movements emerge. These material conditions set opportunities and constraints for the generation and distribution…

  20. Marketing the "Broad Line": Invitations to STEM Education in a Swedish Recruitment Campaign

    Science.gov (United States)

    Andree, Maria; Hansson, Lena

    2013-01-01

    In many Western societies, there is a concern about the tendency of young people not choosing Science, Technology, Engineering, and Mathematics (STEM) education and occupations. In response, different initiatives have been launched. If one believes that science should have a place in more young people's lives, an important question is to what…

  1. Mobile health in China: a review of research and programs in medical care, health education, and public health.

    Science.gov (United States)

    Corpman, David W

    2013-01-01

    There are nearly 1 billion mobile phone subscribers in China. Health care providers, telecommunications companies, technology firms, and Chinese governmental organizations use existing mobile technology and social networks to improve patient-provider communication, promote health education and awareness, add efficiency to administrative practices, and enhance public health campaigns. This review of mobile health in China summarizes existing clinical research and public health text messaging campaigns while highlighting potential future areas of research and program implementation. Databases and search engines served as the primary means of gathering relevant resources. Included material largely consists of scientific articles and official reports that met predefined inclusion criteria. This review includes 10 reports of controlled studies that assessed the use of mobile technology in health care settings and 17 official reports of public health awareness campaigns that used text messaging. All source material was published between 2006 and 2011. The controlled studies suggested that mobile technology interventions significantly improved an array of health care outcomes. However, additional efforts are needed to refine mobile health research and better understand the applicability of mobile technology in China's health care settings. A vast potential exists for the expansion of mobile health in China, especially as costs decrease and increasingly sophisticated technology becomes more widespread.

  2. Users education in the virtual public library. Resources and procedures in the Spanish public libraries

    Directory of Open Access Journals (Sweden)

    Francisco Javier García Gómez

    2004-01-01

    Full Text Available Some Spanish public libraries have sites Web in a new digital work environment. These libraries are already delivered some services in their virtual branches. We are interesting to analyze user education in their sites Web. We are reviewed and tested some digital resources and services for user education in public libraries at World Wide Web. Level developing obtained in this library work is shown in conclusions. Likewise, we contributed some references about public library web sites design focused in user education and library instruction

  3. The Sprite 2005 Observation Campaign

    DEFF Research Database (Denmark)

    Chanrion, Olivier Arnaud; Crosby, Norma; Armone, Enrico

    2007-01-01

    and outreach programmes for the young scientists hired. Educational activities were based on the following elements: national PhD programmes, activities at CAL and other meetings, a dedicated summer school, and two European sprite observational campaigns. The young scientists were strongly involved...... in the latter and, as an example, the "EuroSprite2005" observational campaign is presented in detail. Some of the young scientists participated in the instrument set-up, others in the campaign logistics, some coordinated the observations, and others gathered the results to build a catalogue. During the four......-month duration of this campaign, all of them took turns in operating the system and making their own night observations. The ongoing campaign activities were constantly advertised and communicated via an Internet blog. In summary the campaign required all the CAL young scientists to embark on experimental work...

  4. Higher Education and the Public Interest.

    Science.gov (United States)

    Farquhar, Robin H.

    This paper explores the question of whether society needs a more engaged university. "Engaged," in this context, means committed to serve the public interest, to promote the general welfare. The argument is constructed around three main points: (1) the 20th century university has traditionally sought to serve the public interest; (2) in recent…

  5. Future directions for Public Health Education reforms in India

    Directory of Open Access Journals (Sweden)

    Sanjay P Zodpey

    2014-09-01

    Full Text Available Health systems globally are experiencing a shortage of competent public health professionals. Public health education across developing countries is stretched by capacity generation and maintaining an adequate ‘standard’ and ‘quality’ of their graduate product. We analyzed the Indian public health education scenario using the institutional and instructional reforms framework advanced by the Lancet Commission report on Education of Health Professionals. The emergence of a new century necessitates a re-visit on the institutional and instructional challenges surrounding public health education. Currently, there is neither an accreditation council nor a formal structure or system of collaboration between academic stakeholders. Health systems have little say in health professional training with limited dialogue between health systems and public health education institutions. Despite a recognized shortfall of public health professionals, there are limited job opportunities for public health graduates within the health system and absence of a structured career pathway for them. Public health institutions need to evolve strategies to prevent faculty attrition. A structured development program in teaching-learning methods and pedagogy is the need of the hour.

  6. What's Happening to Public Higher Education? ACE/Praeger Series on Higher Education

    Science.gov (United States)

    Ehrenberg, Ronald G., Ed.

    2006-01-01

    Public higher educational institutions, where about 80 percent of all college students and 65 percent of all four-year college students are educated, appear to be in serious trouble. In order to delve more deeply into this topic, the author invited a wide-ranging team of experts to examine changes in public higher education over the last quarter…

  7. Campaigning for change.

    Science.gov (United States)

    Hirschhorn, Larry

    2002-07-01

    Most organizations must change if they're to stay alive. Change is tough to accomplish, but it's not impossible and can be systematized. The author, who has been involved in change initiatives at scores of companies, believes that the success of such programs has more to do with execution than with conceptualization. The successful change programs he observed had one thing in common: They employed three distinct but linked campaigns--political, marketing, and military. The author cites examples from such companies as Hewlett-Packard, Bristol-Myers Squibb, and Saturn to illustrate how effective such campaigns can be. A political campaign creates a coalition strong enough to support and guide the initiative. Sometimes, coalitions arise from changes to a company's formal structure. But they may come out of the informal structure, or they could stem from a temporary counterstructure. A marketing campaign must go beyond simply publicizing the initiative's benefits. It focuses on listening to ideas that bubble up from the field as well as on working with lead customers to design the initiative. A clearly articulated theme for the transformation program must also be developed. A military campaign deploys executives' scarce resources of attention and time. Successful executives secure their supply lines by, for instance, piggybacking onto initiatives that have already captured people's interests or already exist as bootleg projects. These managers also set up pilot projects that turn into beachheads because the projects expose them to the difficult dynamics they will ultimately face. Successful executives launch all three campaigns simultaneously. The three always feed on one another, and if any one campaign is not properly implemented, the change initiative is bound to fail.

  8. Stereotypes and Educators: How Can We Change the Public's Perception of Us?

    Science.gov (United States)

    English Journal, 1986

    1986-01-01

    Discusses what the public wants from educators in public schools, re-evaluates the stereotype of educators, proposes improvement of communication, and recommends a media-blitz to change the public's perception of educators. (JK)

  9. Organizational Campaigning

    DEFF Research Database (Denmark)

    Hertel, Frederik

    2015-01-01

    approach will in be named: organizational campaigning and means (e.g. Kotter, 2012, p. 9 and Clegg, Kornberger & Pitsis, 2009) that the manager takes control with communication and communication cannels in order to ensure successful organizational changes. Since the changes were not succeeding the approach...

  10. Public Schools, Hawaii, 2009, Hawaii Department of Education

    Data.gov (United States)

    U.S. Environmental Protection Agency — Locations represent Hawaii's public schools. List of schools was furnished by the Hawaii Department of Education (DOE). Locations were developed by the US EPA Region...

  11. Virginia Tech remains among best values in public higher education

    OpenAIRE

    Owczarski, Mark

    2010-01-01

    Virginia Tech is again ranked among the top public colleges and universities in the nation that offer a high quality educational experience at an affordable price, according to "Kiplinger's Personal Finance" magazine.

  12. Brooklyn Dreams: My Life in Public Education

    Science.gov (United States)

    Nieto, Sonia

    2015-01-01

    In "Brooklyn Dreams," Sonia Nieto--one of the leading authors and teachers in the field of multicultural education--looks back on her formative experiences as a student, activist, and educator, and shows how they reflect and illuminate the themes of her life's work. Nieto offers a poignant account of her childhood and the complexities of…

  13. Abortion Rights: Anatomy of a Negative Campaign.

    Science.gov (United States)

    Olasky, Marvin N.

    1987-01-01

    Analyzes a highly successful negative public relations campaign carried on by major pro-choice organizations from October 1985 through March 1987. Explores the effectiveness of this campaign (much of it carried on in the media), and questions the ethics of such a campaign. (NKA)

  14. Effects of a National Public Service Information Campaign on Crime Prevention: Perspectives from Social Learning and Social Control Theory.

    Science.gov (United States)

    Lordan, Edward J.; Kwon, Joongrok

    This study examined the effects of public service advertising from two theoretical backgrounds: social learning theory and social control theory. Traditional social learning theory assumes that learning occurs by subjects performing responses and experiencing their effects, with reinforcement as the main determinant. Social control theory, as…

  15. Recent Trends in Alcohol Outlet Density, Distances from Educational Institutions and Sales Campaigns in Chiang Mai Municipality (Metropolitan), Thailand: Should We Be Worried for Our Youths?

    Science.gov (United States)

    Thaikla, Kanittha; Jiraporncharoen, Wichuda; Semmahasak, Sukho; Likhitsathian, Surinporn; Angkurawaranon, Chaisiri

    2016-03-01

    Since 2008, alcohol control policies in Thailand have been considered quite comprehensive. The study aimed to investigate the subsequent changes in alcohol outlet density and patterns of sales promotion, which may be useful for monitoring the effectiveness of policies and helpful for planning prevention strategies to reduce alcohol-related harms. All accessible routes in the Chiang Mai Municipality (Metropolitan: CMM) were surveyed in 2009, 2011 and 2014. During each round of survey, the geographical coordinates of alcohol outlets and educational institutions in the CMM were recorded using the Global Navigation Satellite System (GNSS). In addition, alcohol sales campaigns were documented. Three main trends emerged by 2014. The first was that alcohol outlet density had increased. Second, the average distances between alcohol outlets and educational institutions decreased with evidence of clustering near educational institutions. Lastly, increased advertising of alcohol promotions and new sales campaigns not previously seen in 2009 and 2011 promoted high volume drinking in Chiang Mai Municipality (CMM). Our study reflects the potential gaps between some of the intended consequences of alcohol control policies and the actural trends emerging in Chiang Mai, Thailand. Young people in CMM may be at a particularly high risk for alcohol-related problems due to high exposure to alcohol outlets and sales campaigns near their educational institution. © The Author 2015. Medical Council on Alcohol and Oxford University Press. All rights reserved.

  16. Campaign To Reduce Child Poverty. Progress Report [and] Policy Briefs 1-5.

    Science.gov (United States)

    New Mexico Advocates for Children & Families, Albuquerque.

    This document is comprised of a progress report and five policy briefs related to the New Mexico Advocates for Children and Families' Campaign To Reduce Child Poverty. This multi-year initiative educates the public and policymakers about child poverty and promotes public policy changes that would reduce poverty. The progress report presents…

  17. Advancing Public Health through Continuing Education of Health Care Professionals

    Science.gov (United States)

    Hudmon, Karen Suchanek; Addleton, Robert L.; Vitale, Frank M.; Christiansen, Bruce A.; Mejicano, George C.

    2011-01-01

    This article describes how the CS2day (Cease Smoking Today) initiative positioned continuing education (CE) in the intersection between medicine and public health. The authors suggest that most CE activities address the medical challenges that clinicians confront, often to the neglect of the public health issues that are key risk factors for the…

  18. TV shows on Light Pollution Education for the Public

    Science.gov (United States)

    Grigore, Valentin

    2015-03-01

    TV shows have the biggest impact for the public, so we can use them to inform and educate the public about light pollution and the importance of the dark sky for humanity and for the contemporary society. Some examples used in the TV show Us and the Sky at Columna TV, Romania, are presented.

  19. Education and public outreach of the Pierre Auger Observatory

    Energy Technology Data Exchange (ETDEWEB)

    Garcia, B.; /Natl. Tech. U., San Rafael; Snow, G.

    2005-08-01

    The Auger collaboration's broad mission in education, outreach and public relations is coordinated in a separate task. Its goals are to encourage and support a wide range of outreach efforts that link schools and the public with the Auger scientists and the science of cosmic rays, particle physics, and associated technologies. This report focuses on recent activities and future initiatives.

  20. The Impact of IMC on Advertising and Public Relations Education.

    Science.gov (United States)

    Griffin, W. Glenn; Pasadeos, Yorgo

    1998-01-01

    Surveys advertising and public relations faculty members with regard to IMC (Integrated Marketing Communications) and its impact on current curricula. Finds (1) areas of discontent with current course curricula; (2) evidence of "separate agendas" between advertising and public relations educators on this issue; and (3) evidence of a generation gap…

  1. Universities, the Public Good and Professional Education in the UK

    Science.gov (United States)

    East, Linda; Stokes, Rebecca; Walker, Melanie

    2014-01-01

    In times of economic uncertainty, questions of the purpose and value of higher education come to the fore. Such questions have particular relevance when directed towards the preparation of professionally qualified graduates who might be expected to contribute to the public good. However, definitions of the public good are contested and the role of…

  2. 2003 Public Opinion Survey on Education in Indiana

    Science.gov (United States)

    Plucker, Jonathan A.; Chamberlin, Molly A.; Zapf, Jason S.; Simmons, Ada B.

    2004-01-01

    The purposes of the 2003 Public Opinion Survey on Education in Indiana are to serve as a standardized approach for reliable measurement of public opinion, to allow for reliable comparisons to results of similar survey research projects, and to provide a research methodology that facilitates replication in the future and comparisons of results…

  3. Fidelity in Public Education Policy: Reclaiming the Deweyan Dream

    Science.gov (United States)

    Kurth-Schai, Ruthanne

    2014-01-01

    This article explores the legacy of John Dewey, reconsidered and reconstructed within the challenging context of neo-liberal globalization. A free-market approach to the delivery of public education and other social services has come to dominate public policy, with increasingly well-documented and potentially devastating consequences. As prospects…

  4. Public Service Motivation and Socialization in Graduate Education

    Science.gov (United States)

    Bright, Leonard

    2016-01-01

    The purpose of this study is to explore the extent to which the characteristics of public administration degree programs are related to public service motivation (PSM) using a higher education socialization framework. Using a sample of approximately 500 students enrolled in 26 Master's degree programs across the country, this study confirms that…

  5. Engaging Public Space: Art Education Pedagogies for Social Justice

    Science.gov (United States)

    Duncum, Paul

    2011-01-01

    Considering social justice to be founded on human rights, which, in turn, are grounded in freedom of thought, expression, and assembly, this essay reviews efforts by art educators to engage with public space as a form of social justice pedagogy. Public space, whether actual or virtual, is understood to be inherently devoted to contestation in the…

  6. Public Policy and Teacher Education in Brazil after 1990

    Science.gov (United States)

    Guimaraes, Selva

    2012-01-01

    The present research investigates public policy concerning teacher education in Brazil. It is a critical rereading of historical documents focusing on laws, legal documents, projects, institutional and public policies and teaching careers developed by the Brazilian state, as well as social and scientific organisations. Emphasis is given to current…

  7. Fidelity in Public Education Policy: Reclaiming the Deweyan Dream

    Science.gov (United States)

    Kurth-Schai, Ruthanne

    2014-01-01

    This article explores the legacy of John Dewey, reconsidered and reconstructed within the challenging context of neo-liberal globalization. A free-market approach to the delivery of public education and other social services has come to dominate public policy, with increasingly well-documented and potentially devastating consequences. As prospects…

  8. Public Service Motivation and Socialization in Graduate Education

    Science.gov (United States)

    Bright, Leonard

    2016-01-01

    The purpose of this study is to explore the extent to which the characteristics of public administration degree programs are related to public service motivation (PSM) using a higher education socialization framework. Using a sample of approximately 500 students enrolled in 26 Master's degree programs across the country, this study confirms that…

  9. Public Policy and Teacher Education in Brazil after 1990

    Science.gov (United States)

    Guimaraes, Selva

    2012-01-01

    The present research investigates public policy concerning teacher education in Brazil. It is a critical rereading of historical documents focusing on laws, legal documents, projects, institutional and public policies and teaching careers developed by the Brazilian state, as well as social and scientific organisations. Emphasis is given to current…

  10. Interactive Education in Public Administration (2): Strategies for Teachers

    Science.gov (United States)

    Brock, Jonathan; Alford, John

    2015-01-01

    The previous article ("Interactive education in public administration (1): The role of teaching 'objects'") described the benefits of "moving from behind the lectern" to engage in interactive teaching in public policy and administration, and the central role of "objects" in that process. But teaching…

  11. Capitalism and Public Education in the United States

    Science.gov (United States)

    Schneller, Peter L.

    2017-01-01

    The United States democratic system includes characteristics of capitalism as well as socialism. Perhaps the most socialistic endeavor of the US is its K-12 public school system; in fact, US public schools are necessary for democracy to thrive and to create an educated and well-informed populace. However, capitalism and socialism are strange…

  12. The Neglected Educative Function of Public Space on Preadolescent Development

    Science.gov (United States)

    Giardiello, Mauro

    2017-01-01

    The crisis of public spaces implies a closure to the private sphere and, as a consequence, the inanity of the education processes. Space privatization involves the supremacy of the "?????" (house) on the "a???a" (public space), so that the house assumes the role of an enclosed community. The effect of this closure is a…

  13. Public Relations Education at the Crossroad: Trend and Realities.

    OpenAIRE

    Jamilah Hj. Ahmad FIPR, PhD.; I Gusti Ngurah Putra, MA

    2013-01-01

    Abstract: This paper explores the issues of public relations academics credentials on teaching public relations at undergraduate level. Generally, most Asian universities look to the United States education system as the ideal model in developing their own curricula, and frequently invite American professors as visiting fellows to help set up their programmes. In addition, Asian universities, including those in Malaysia and Indonesia still harbour the view that the US offers the best public r...

  14. Nudging the Public Sphere: A Habermasian Perspective on Public Deliberation as an Aim of Moral Education

    Science.gov (United States)

    Martin, Christopher

    2015-01-01

    This article offers an account of the understanding citizens need in order to justify moral principles in the public sphere and it identifies an important role for moral education in the promotion of that civic understanding. I develop this account through a contrastive analysis of Phillip Kitcher's conception of public knowledge and Jurgen…

  15. The Issue of Binding Arbitration in the Public Schools. Public Review of Educational Policy (PREP).

    Science.gov (United States)

    Pennsylvania School Boards Association, Inc., Harrisburg.

    Intended primarily for educators, legislators, and the general public in the state of Pennsylvania, this public affairs brochure addresses the question of whether binding arbitration should be legislated in that state as a means of resolving labor disputes between a local school district and its employees. The brochure reviews the history of…

  16. Doing and Feeling Research in Public: Queer Organizing for Public Education and Justice

    Science.gov (United States)

    Meiners, Erica R.; Quinn, Therese M.

    2010-01-01

    Grounded in activism--fighting the implementation of Department of Defense-run schools in a public schools system; organizing to fight the largest national teacher education accreditation agency's removal of sexual orientation and social justice from its accreditation standards; and protesting a state's decision to hold a public meeting for…

  17. Properties of publications on anatomy in medical education literature.

    Science.gov (United States)

    Vorstenbosch, Marc; Bolhuis, Sanneke; van Kuppeveld, Sascha; Kooloos, Jan; Laan, Roland

    2011-01-01

    Publications on anatomy in medical education appear to be largely anecdotal. To explore this, we investigated the literature on anatomy in medical education, aiming first to evaluate the contribution of the literature on anatomy in medical education to "best evidence medical education" (BEME) and second to evaluate the development of this literature toward more "best evidence" between 1985 and 2009. Four databases were searched for publications on anatomy in medical education published between 1985 and 2009, resulting in 525 references. Hundred publications were characterized by five variables (journal category, paper subject, paper category, author perspective, and paper perspective). Statements from these publications were characterized by two variables (category and foundation). The publications contained 797 statements that involved the words "anatomy," "anatomical," or "anatomist." Forty-five percent of the publications contained no explicit research question. Forty percent of the statements made were about "teaching methods" and 17% about "teaching content," 8% referred to "practical value," and 10% to "side effects" of anatomy education. Ten percent of the statements were "positional," five percent "traditional," four percent "self-evident," and two percent referred to "quality of care." Fifty-six percent of the statements had no foundation, 17% were founded on empirical data, and 27% by references. These results substantiated the critical comments about the anecdotal nature of the literature. However, it is encouraging to see that between 1985 and 2009 the number of publications is rising that these publications increasingly focus on teaching methods and that an academic writing style is developing. This suggests a growing body of empirical literature about anatomy education.

  18. Funding and Focus: Resource Dependence in Public Higher Education

    Science.gov (United States)

    Fowles, Jacob

    2014-01-01

    Utilizing resource dependence theory, this study investigates the relationship between institutional reliance on net tuition dollars as a source of revenue and institutional expenditures for education and related activities at public, four-year institutions of higher education in the United States. Drawing on an 11-year panel of university-level…

  19. Toward a Social History of Law and Public Education.

    Science.gov (United States)

    Tyack, David

    This exploratory essay suggests the contours of a social history of law and public education. The essay departs from two traditional approaches to educational law: the study of landmark cases, and textbooks that delimit legally approved practice. Instead the changing dialectic between statutory and court-decided law is analyzed, stressing how…

  20. Educational Innovation from Distributed Leadership: Case Study Spanish Public School

    Science.gov (United States)

    García, Ingrid

    2017-01-01

    The purpose of the communication is to present a case study of distributed leadership practices and the performances of the Principal of a public school in Madrid. Educational leadership can be considered one of the most important elements of the education system to be effective, achieve quality results, and develop processes of change and…

  1. Restructuring the Public School Curriculum To Include Parenting Education Classes.

    Science.gov (United States)

    Tyree, Carolyn L.; And Others

    Although the current educational climate stresses a back-to-basics approach, there is nonetheless overwhelming evidence of a need for an appropriately structured parenting education program in the public school curriculum. Reasons for this need include the large number of teenage pregnancies and abortions. These lead teens to miss high school…

  2. Privatization of Public Education: Panacea or Pandora's Box?

    Science.gov (United States)

    Stevenson, Kenneth R.

    1999-01-01

    The drive for privatizing public education comes from two different movements: load-shedding and outsourcing. Districts hope to reduce perceived labor problems, avoid managing "uninteresting" services, save money, and/or buy quick-fix education reform. Privatization of charter schools is becoming big business, but its cost-effectiveness…

  3. 2008 Public Opinion Survey on K-12 Education in Indiana

    Science.gov (United States)

    Plucker, Jonathan A.; Spradlin, Terry E.; Burroughs, Nathan A.; Hiller, Stephen C.

    2008-01-01

    During the course of each calendar year since 2003, staff of the Center for Evaluation & Education Policy (CEEP) at Indiana University evaluates the benefits of continuing the Annual Public Opinion Survey on K-12 Education in Indiana. In 2008, the Indiana legislature determined that school corporations would no longer use property tax revenues…

  4. 2006 Public Opinion Survey on Education in Indiana

    Science.gov (United States)

    Plucker, Jonathan A.; Spradlin, Terry E.; Zapf, Jason S.; Chien, Rosanne W.

    2007-01-01

    The 2006 Public Opinion Survey on Education in Indiana gauged the attitudes and perceptions of a representative sample of Hoosiers on such key educational issues as kindergarten and pre-kindergarten programs, No Child Left Behind and P.L. 221, school funding and taxes, teacher quality, school choice and charter schools, and the achievement gap in…

  5. Closing Reflections: Public Policy, Advocacy, and Special Educators

    Science.gov (United States)

    West, Jane E.; Shepherd, Katharine G.

    2016-01-01

    When the Higher Education Consortium for Special Education (HECSE) convened in January 2016 in Washington, we celebrated both IDEA's and HECSE's 40th anniversaries. As we reflected on those two anniversaries, the convictions that generated this special issue became increasingly evident: the irrevocable significance of the impact of public policy…

  6. The Legacy of Public Work: Educating for Citizenship.

    Science.gov (United States)

    Boyte, Harry C.; Skelton, Nan

    1997-01-01

    The nation's educational system mirrors the dynamics of our marketplace democracy, recasting parents as self-interested consumers. Jane Addams' philosophy of education (enhancing people's productive capacities to benefit the commonweal) has been revived in Public Achievement, a work-centered, civic-earning program in St.Paul, Minnesota, that helps…

  7. Finding Superman: Debating the Future of Public Education in America

    Science.gov (United States)

    Swail, Watson Scott, Ed.

    2012-01-01

    In "Finding Superman," some of the most prominent educational thinkers of our time examine the pressing issues of educational equity and excellence brought to light in Davis Guggenheim's popular documentary, "Waiting for Superman." The film's portrayal of urban public schools as uniform failures and charter schools as the only viable alternative…

  8. Closing Reflections: Public Policy, Advocacy, and Special Educators

    Science.gov (United States)

    West, Jane E.; Shepherd, Katharine G.

    2016-01-01

    When the Higher Education Consortium for Special Education (HECSE) convened in January 2016 in Washington, we celebrated both IDEA's and HECSE's 40th anniversaries. As we reflected on those two anniversaries, the convictions that generated this special issue became increasingly evident: the irrevocable significance of the impact of public policy…

  9. The Legacy of Public Work: Educating for Citizenship.

    Science.gov (United States)

    Boyte, Harry C.; Skelton, Nan

    1997-01-01

    The nation's educational system mirrors the dynamics of our marketplace democracy, recasting parents as self-interested consumers. Jane Addams' philosophy of education (enhancing people's productive capacities to benefit the commonweal) has been revived in Public Achievement, a work-centered, civic-earning program in St.Paul, Minnesota, that helps…

  10. Partnering to Enhance Education and Public Engagement Programs

    Science.gov (United States)

    Shupla, C.; Bialeschki, D.; Buxner, S.; Felske, L.; Foxworth, S.; Graff, P.; Peticolas, L.; Shaner, A.; Hackler, A. Smith

    2016-01-01

    Collaborating with partners is a fundamental aspect of the Lunar and Planetary Institute's (LPI) educational and public engagement efforts. Such partnerships enable scientists and educators to include members of the audience in program planning and execution. Ultimately, partnerships strengthen programs by providing diverse resources, expertise, and expanding the potential audience.

  11. New Public Management in Educational Reform in Norway

    Science.gov (United States)

    Solhaug, Trond

    2011-01-01

    The article focuses on the similarities and differences in using new public management (NPM) administrative arrangements in educational policy as they have been presented in the educational reform process carried out this millennium by two governments in Norway: the Centre-Conservative government and the current Red-Green coalition government.…

  12. Public Administration Education in Europe: Continuity or Reorientation?

    Science.gov (United States)

    Hajnal, Gyorgy

    2015-01-01

    The article explores the changing patterns of disciplinary orientation in European public administration (PA) education. The study builds on an earlier research, which defined three distinct clusters of countries, based on their specific PA education tradition. It asks whether countries' movement away from the Legalist paradigm has continued since…

  13. The NASA SMD Science Education and Public Outreach Forums: Engaging Scientists in NASA Education and Public Outreach

    Science.gov (United States)

    Smith, Denise A.; Peticolas, L.; Schwerin, T.; Shipp, S.

    2014-01-01

    The NASA Science Mission Directorate (SMD) Education and Public Outreach (E/PO) program provides a direct return on the public’s investment in NASA’s science missions and research programs through a comprehensive suite of educational resources and opportunities for students, educators, and the public. Four Science Education and Public Outreach Forums work with SMD-funded missions, research programs, and grantees to organize individual E/PO activities into a coordinated, effective, and efficient nationwide effort, with easy entry points for scientists, educators, and the public. We outline the Forums’ role in 1) facilitating communication and collaboration among SMD E/PO programs, scientists, and educators; 2) supporting utilization of best practices and educational research; 3) creating clear paths of involvement for scientists interested in SMD E/PO; and, 4) enabling efficient and effective use of NASA content and education products. Our work includes a cross-Forum collaboration to inventory existing SMD education materials; identify and analyze gaps; and interconnect and organize materials in an accessible manner for multiple audiences. The result is NASAWavelength.org, a one-stop-shop for all NASA SMD education products, including tools to help users identify resources based upon their needs and national education standards. The Forums have also collaborated with the SMD E/PO community to provide a central point of access to metrics, evaluation findings, and impacts for SMD-funded E/PO programs (http://smdepo.org/page/5324). We also present opportunities for the astronomy community to participate in collaborations supporting NASA SMD efforts in the K - 12 Formal Education, Informal Education and Outreach, Higher Education and Research Scientist communities. See Bartolone et al., Lawton et al., Meinke et al., and Buxner et al. (this conference), respectively, to learn about Forum resources and opportunities specific to each of these communities.

  14. Education and Public Outreach at the American Astronomical Society

    Science.gov (United States)

    Fienberg, R. T.

    2011-09-01

    Recently the Council of the American Astronomical Society (AAS) adopted its first-ever mission-and-vision statement. Independently, the Astronomy Education Board (AEB), which has oversight of the Society's educational activities, adopted new goals for the AAS education program. Much of the responsibility for aligning the AAS mission-and-vision statement and AEB goals and implementing them is vested in a new position: AAS Press Officer and Education and Outreach Coordinator. Here I describe the AAS's priorities for education and public outreach and explain how they are being, or will be, achieved.

  15. Mechanisms in the privatization process of public education

    Directory of Open Access Journals (Sweden)

    Cristina Díez Pampliega

    2010-08-01

    Full Text Available The situation in the district of Puente de Vallecas (Madrid, Spani can be taken as an example of the progressive development of private schools held by public funds at the expense of the public schools network. This situation is the result of different mechanisms: first, the lost perception of education as a common good; second, the neglect of the right to free compulsory education in all schools supported by public funds; and third, the unfair distribution of students from economic and cultural disadvantaged backgrounds.

  16. Improving the use of competencies in public health education.

    Science.gov (United States)

    Bennett, Christina Juris; Walston, Stephen L

    2015-03-01

    Competency-based education is the present and future of public health education. As programs have adopted competencies, many have struggled and continue to struggle with actual implementation and curricular redesign. We experienced these problems at The University of Oklahoma College of Public Health; thus, we propose an adaptable and replicable process to better implement competencies and evaluate student mastery of them throughout any public health program. We specifically recommend adopting mission-based competencies followed by a longitudinal evaluation plan like the model provided.

  17. Transforming Educational Knowledge through Making Explicit the Embodied Knowledge of Educators for the Public Good

    Science.gov (United States)

    Delong, Jacqueline; Whitehead, Jack

    2011-01-01

    This paper focuses on making explicit the embodied knowledge of educators using a living theory methodology and inciting the social imagination to create educational research for the public good. Using evidence from international contexts, the meanings of the energy-flowing values that educators use to explain their educational influences in their…

  18. From Hollowed-Out Council to Educative Commune: Imagining Local Authorities in a Democratic Public Education

    Science.gov (United States)

    Moss, Peter

    2011-01-01

    This article argues the case for local authorities having an important role in a renewed democratic public education, adopting the term "educative commune" to express an image of the local authority as a protagonist working with others to build a local educational project. As well as considering the role of this educative commune in a…

  19. Discourses of Education and Constitutions of Class: Public Discourses on Education in Swedish PBS Television

    Science.gov (United States)

    Reimers, Eva

    2014-01-01

    Drawing on post-structural perspectives and analysis of television programs on education, the article investigates the public educational discourse in Sweden. It shows how a dominant neoliberal educational discourse is articulated together with a discourse of equal education, where the two discourses influence and subvert each other so that…

  20. Education and public outreach on gravitational-wave astronomy

    Science.gov (United States)

    Hendry, M.; Bradaschia, C.; Audley, H.; Barke, S.; Blair, D. G.; Christensen, N.; Danzmann, K.; Freise, A.; Gerberding, O.; Knispel, B.; Lieser, M.; Mandel, I.; Moore, T.; Stuver, A.; Whiting, B.

    2014-08-01

    In this paper we summarise the presentations given during the "Education and Public Outreach on Gravitational-Wave Astronomy" parallel session at the GR-20/Amaldi conference, held in Warsaw, July 2013. The talks presented demonstrate the wide range of education and public outreach activities being undertaken in the field of gravitational-wave astronomy—across science festivals, science education centers, junior schools and high schools, colleges and universities, via both face-to-face delivery and (increasingly) the internet and social media.

  1. Collaborating with Scientists in Education and Public Engagement

    Science.gov (United States)

    Shupla, Christine; Shaner, Andrew; Smith Hackler, Amanda

    2016-10-01

    The Education and Public Engagement team at the Lunar and Planetary Institute (LPI) is developing a scientific advisory board, to gather input from planetary scientists for ways that LPI can help them with public engagement, such as connecting them to opportunities, creating useful resources, and providing training. The advisory board will assist in outlining possible roles of scientists in public engagement, provide feedback on LPI scientist engagement efforts, and encourage scientists to participate in various education and public engagement events.LPI's scientists have participated in a variety of education programs, including teacher workshops, family events, public presentations, informal educator trainings, and communication workshops. Scientists have helped conduct hands-on activities, participated in group discussions, and given talks, while sharing their own career paths and interests; these activities have provided audiences with a clearer vision of how science is conducted and how they can become engaged in science themselves.This poster will share the status and current findings of the scientist advisory board, and the lessons learned regarding planetary scientists' needs, abilities, and interests in participating in education and public engagement programs.

  2. Higher Education for the Public Good

    Science.gov (United States)

    Perez, Angel B.

    2012-01-01

    In his 1988 article, Nathaniel Jackson inspired NACAC with four objectives to meet the challenge of leading the charge in minority students access. In this article, the author discusses three more that he believes will challenge colleges in the decades ahead: (1) Focus on the Public Good; (2) Honor Transparency; and (3) Measure Collective Success.…

  3. Public School Desegregation and Education Facilities

    Science.gov (United States)

    Hunter, Richard C.

    2011-01-01

    Early federal court decisions in school desegregation placed little emphasis on public school facilities. Those early decisions focused primarily on requiring black and white students to attend the same schools and requiring the integration of teachers. What does the literature say about the relationship between student achievement and educational…

  4. Will NCLB Improve or Harm Public Education?

    Science.gov (United States)

    Borkowski, John W.; Sneed, Maree

    2006-01-01

    Drawing on their legal expertise and their experience working with public school districts, John W. Borkowski and Maree Sneed discuss the controversies surrounding the implementation of the No Child Left Behind Act (NCLB). They acknowledge that its principal benefits lie in its recognition of the right of each child to learn and be assessed by…

  5. Higher Education: Two Public Relations Case Studies.

    Science.gov (United States)

    Yarrington, Roger

    1983-01-01

    Traces the development and implementation of an information program to combat proposed cuts in student financial aid and a more general program to generate overall support for higher education. (Available from Communication Research Associates, Inc., 7100 Baltimore Blvd., Suite 500, College Park, MD 20740; sc $7.50.) (PD)

  6. Disarmament Education as World Order Inquiry.

    Science.gov (United States)

    Reardon, Betty

    1982-01-01

    Disarmament education has been exposed to wider public attention because of the launching of the World Disarmament Campaign, an education effort intended to involve the world's citizens in thinking about disarmament. Factors important to this movement are discussed. (CJ)

  7. Tle Triangulation Campaign by Japanese High School Students as a Space Educational Project of the Ssh Consortium Kochi

    Science.gov (United States)

    Yamamoto, Masa-Yuki; Okamoto, Sumito; Miyoshi, Terunori; Takamura, Yuzaburo; Aoshima, Akira; Hinokuchi, Jin

    As one of the space educational projects in Japan, a triangulation observation project of TLE (Transient Luminous Events: sprites, elves, blue-jets, etc.) has been carried out since 2006 in collaboration between 29 Super Science High-schools (SSH) and Kochi University of Technol-ogy (KUT). Following with previous success of sprite observations by "Astro High-school" since 2004, the SSH consortium Kochi was established as a national space educational project sup-ported by Japan Science and Technology Agency (JST). High-sensitivity CCD camera (Watec, Neptune-100) with 6 mm F/1.4 C-mount lens (Fujinon) and motion-detective software (UFO-Capture, SonotaCo) were given to each participating team in order to monitor Northern night sky of Japan with almost full-coverage. During each school year (from April to March in Japan) since 2006, thousands of TLE images were taken by many student teams, with considerably large numbers of successful triangulations, i.e., (School year, Numbers of TLE observations, Numbers of triangulations) are (2006, 43, 3), (2007, 441, 95), (2008, 734, 115), and (2009, 337, 78). Note that, school year in Japan begins on April 1 and ends on March 31. The observation campaign began in December 2006, numbers are as of Feb. 28, 2010. Recently, some high schools started wide field observations using multiple cameras, and others started VLF observations using handmade loop antennae and amplifiers. Infomation exchange among the SSH consortium Kochi is frequently communicated with scientific discussion via KUT's mailing lists. Also, interactions with amateur observers in Japan are made through an internet forum of "SonotaCo Network Japan" (http://sonotaco.jp). Not only as an educational project but also as a scientific one, the project is also in success. In February 2008, simultaneous observations of Elves were obtained, in November 2009 a Giant "Graft-shaped" Sprites driven by Jets was clearly imaged with VLF signals. Most recently, ob-servations of Elves

  8. Public awareness of melioidosis in Thailand and potential use of video clips as educational tools.

    Directory of Open Access Journals (Sweden)

    Praveen Chansrichavala

    Full Text Available Melioidosis causes more than 1,000 deaths in Thailand each year. Infection occurs via inoculation, ingestion or inhalation of the causative organism (Burkholderia pseuodmallei present in soil and water. Here, we evaluated public awareness of melioidosis using a combination of population-based questionnaire, a public engagement campaign to obtain video clips made by the public, and viewpoints on these video clips as potential educational tools about the disease and its prevention.A questionnaire was developed to evaluate public awareness of melioidosis, and knowledge about its prevention. From 1 March to 31 April 2012, the questionnaire was delivered to five randomly selected adults in each of 928 districts in Thailand. A video clip contest entitled "Melioidosis, an infectious disease that Thais must know" was run between May and October 2012. The best 12 video clips judged by a contest committee were shown to 71 people at risk from melioidosis (diabetics. Focus group interviews were used to evaluate their perceptions of the video clips.Of 4,203 Thais who completed our study questionnaire, 74% had never heard of melioidosis, and 19% had heard of the disease but had no further knowledge. Most participants in all focus group sessions felt that video clips were beneficial and could positively influence them to increase adherence to recommended preventive behaviours, including drinking boiled water and wearing protective gear if in contact with soil or environmental water. Participants suggested that video clips should be presented in the local dialect with simple words rather than medical terms, in a serious manner, with a doctor as the one presenting the facts, and having detailed pictures of each recommended prevention method.In summary, public awareness of melioidosis in Thailand is very low, and video clips could serve as a useful medium to educate people and promote disease prevention.World Melioidosis Congress 2013, Bangkok, Thailand, 18

  9. The Strange Death of UK Civil Defence Education in the 1980s

    Science.gov (United States)

    Preston, John

    2015-01-01

    In the cold war, the United Kingdom government devised a number of public education campaigns to inform citizens about the precautions that they should undertake in the event of a nuclear attack. One such campaign, Protect and Survive, was released to the general public and media in May 1980. The negative publicity this publication received is…

  10. The Strange Death of UK Civil Defence Education in the 1980s

    Science.gov (United States)

    Preston, John

    2015-01-01

    In the cold war, the United Kingdom government devised a number of public education campaigns to inform citizens about the precautions that they should undertake in the event of a nuclear attack. One such campaign, Protect and Survive, was released to the general public and media in May 1980. The negative publicity this publication received is…

  11. Thesis by Publication in Education: An Autoethnographic Perspective for Educational Researchers

    Science.gov (United States)

    Merga, Margaret K.

    2015-01-01

    Despite its growing popularity, the thesis by publication is a less conventional format for doctoral dissertations in the field of education. The author successfully undertook a thesis by publication in education from 2012, to submission in 2014. This paper draws on both the literature in the field and the experiences of the author through an…

  12. Thesis by Publication in Education: An Autoethnographic Perspective for Educational Researchers

    Science.gov (United States)

    Merga, Margaret K.

    2015-01-01

    Despite its growing popularity, the thesis by publication is a less conventional format for doctoral dissertations in the field of education. The author successfully undertook a thesis by publication in education from 2012, to submission in 2014. This paper draws on both the literature in the field and the experiences of the author through an…

  13. Getting to Yes: Supporting Scientists in Education and Public Outreach

    Science.gov (United States)

    Buhr, S. M.; Lynds, S. E.; Smith, L. K.

    2011-12-01

    Research scientists are busy people, with many demands on their time and few institutional rewards for engagement in education and public outreach (EPO). However, scientist involvement in education has been called for by funding agencies, education researchers and the scientific organizations. In support of this idea, educators consistently rate interaction with scientists as the most meaningful element of an outreach project. What factors help scientists become engaged in EPO, and why do scientists stay engaged? This presentation describes the research-based motivations and barriers for scientists to be engaged in EPO, presents strategies for overcoming barriers, and describes elements of EPO that encourage and support scientist engagement.

  14. Models of masculinity: sex education, the United States Public Health Service, and the YMCA, 1919-1924.

    Science.gov (United States)

    Lord, Alexandra M

    2003-04-01

    In 1918, the U.S. Public Health Service (PHS) told American parents that "it is no longer possible for you to choose whether your child will learn about sex or not." According to the PHS, most American boys learned about sex from "improper sources" by the age of nine. The "unfortunate effect of these early impressions" had, PHS warned, not only resulted in a gross misunderstanding of sex, but also been a major factor in the spread of venereal disease (The Parents' Part [the U.S. Public Health Service, 1918], p. 5). To counter and correct this miseducation, PHS joined with the Young Men's Christian Association (YMCA) to create a sex education program aimed at adolescent boys. Officially launched in the spring of 1919, the "Keeping Fit" campaign provides a unique insight into the federal government's attempt to medicalize and regulate American sexuality through the forum of public health.

  15. PUBLIC POLICIES OF RIGHT TO EDUCATION FOR ELDERLY PATIENTS

    Directory of Open Access Journals (Sweden)

    Hamilton de Oliveira Telles Júnior

    2017-08-01

    Full Text Available The people are living more. The population is going by great transformations, so much social as technological, that point to the need of specific education processes for senior people. The seniors tend to be separated socially, with damages for his/her health and, consequently, his/her life quality. This study, of qualitative approach, has as objective to describe the public politics for the senior's education interned in hospitals or institutions and to analyze the applicable Public Politics to the education based an express analysis model by Di Giovanni, where there are the actors of this public policy and its related interests. How possible middle for attainment of a program driven to the seniors' education is evidenced in the inclusion possibility in the hospital class and the possibility of the use of education programs for youths and adults, with the initiative of third sector, that in the extent of the education no formal he/she brings great transformations for society and education for the senior.

  16. Public finance and education during the radical period in Colombia

    Directory of Open Access Journals (Sweden)

    Alba Marlén Torres

    2012-06-01

    Full Text Available Public Finance is a key component in the economic policy. It has to do with the resource management as a part of the economic development. Likewise, education financed by public resources depends on the allocation of funds. At the end of XIX century and the beginning of the XX century the radical liberals received the classical free-trade ideas. They tried to find the way to the modern development through the expanding borders, and also were the promoters of the educative system. Accordingly with this historic background, the Public Finance aims at analyzing the Estate activities financing in order to contribute to their carrying out without altering the economy performance, and highlighting the education during the analysis period.

  17. Example of evaluation of media campaign in traffic

    Directory of Open Access Journals (Sweden)

    Marko Divjak

    2007-06-01

    Full Text Available The paper presents an example of evaluation of the intervention EUCHIRES (EUropean public awareness campaign on the use of seat belts and CHIld REstraint Systems which was designed to promote the use of seat belts and child safety seats (CSS. It combined media campaign and project work in a few chosen Slovene kindergartens with preventive and repressive actions of the Police. The evaluation model consisted of three different approaches: (a the media campaign evaluation using a telephone poll, (b the investigation of changes in knowledge, attitudes and self-reported use of CSS in case of both kindergarten teachers and parents, and (c the observational study of the actual seat belt and CSS wearing rates on the roads. Media campaign proved effective in terms of reach, attractiveness, and recall of its message. Besides, the comparison of the effects of the combined approach (media campaign and project work with the effects of media campaign alone showed that the first approach had been more effective only in terms of educating both kindergarten teachers and parents. With changing attitudes and self-reported use of CSS, however, no major differences between approaches were detected. In addition, the results of the observation revealed the 8% increase in the number of properly restrained children being younger than 12 years during the intervention, whereas the wearing rates of other groups of passengers did not change. Critical examination of the evaluation model together with some guidelines for planning and evaluating future interventions is provided in the end.

  18. A marketing campaign to promote screening for oral cancer.

    Science.gov (United States)

    Ismail, Amid I; Jedele, Jenefer M; Lim, Sungwoo; Tellez, Marisol

    2012-09-01

    Organizers of the Detroit Oral Cancer Prevention Project at the University of Michigan, Ann Arbor, launched a multifaceted media campaign targeted toward a high-risk population to raise awareness about oral cancer, educate the public regarding the importance of early detection and increase screening rates. The authors present data about the effectiveness of the campaign with regard to the screening behaviors of medical and dental providers. Before the start of the campaign and during each of the three years of the campaign, the authors mailed surveys to random samples of physicians and dentists practicing in targeted and non-targeted areas. More dentists than physicians reported screening patients routinely, and dentists reported that they referred more patients for biopsy or further evaluation compared with physicians. A larger proportion of dentists and physicians in the targeted area than in the nontargeted area reported that their patients had seen or heard the advertisements. A larger proportion of dentists in the targeted area than in the nontargeted area reported an increase in patients' questions and requests for screening, even after the authors accounted for demographic characteristics (adjusted odds ratio = 2.47). The survey findings show that the media campaign was effective in influencing providers' screening for signs and symptoms of oral cancer. An increase in patients' requests for screening as a result of the implementation of mass media campaigns may promote oral cancer screening and improve patients' chances of survival.

  19. Impact of NASA's Astrophysics Education and Public Outreach Programs

    Science.gov (United States)

    Smith, Denise A.; Hasan, H.

    2014-01-01

    NASA has through the years developed a diverse portfolio of Education and Public Outreach (E/PO) programs that have taken the science of NASA's Astrophysics missions into classrooms, museums, planetaria and other public venues. From lesson plans, teacher workshops, public exhibitions, to social media and citizen science, these programs have reached vast audiences internationally. NASA's Science and Education Outreach Forums have developed valuable resources, such as NASA Wavelength, which is a user friendly website of a catalog of NASA's E/PO programs. A sample of programs and their metrics will be presented to demonstrate the impact of the NASA Science Mission Directorate E/PO program in providing a direct return on the public's investment in NASA science.

  20. Whole Person Education of English Majors through English Public Speaking

    Institute of Scientific and Technical Information of China (English)

    王玉明; 王晨; 吴闻博; 陈文娟; 何倩倩

    2015-01-01

    English public speaking proves to play a significant role in the speaker’s whole person education, which has been gain⁃ing increasing attention among scholars at home and abroad. The paper analyzes possible relations between them and argues that great importance and awareness are supposed to be attached to the development and promotion of English public speaking espe⁃cially among English majors for them to be more versatile and more competitive both in job markets and in work places.

  1. Engaging Scientists in NASA Education and Public Outreach: K - 12 Formal Education

    Science.gov (United States)

    Bartolone, Lindsay; Smith, D. A.; Eisenhamer, B.; Lawton, B. L.; Universe Professional Development Collaborative, Multiwavelength; NASA Data Collaborative, Use of; SEPOF K-12 Formal Education Working Group; E/PO Community, SMD

    2014-01-01

    The NASA Science Education and Public Outreach Forums support the NASA Science Mission Directorate (SMD) and its education and public outreach (E/PO) community through a coordinated effort to enhance the coherence and efficiency of SMD-funded E/PO programs. The Forums foster collaboration between scientists with content expertise and educators with pedagogy expertise. We present opportunities for the astronomy community to participate in collaborations supporting the NASA SMD efforts in the K - 12 Formal Education community. Members of the K - 12 Formal Education community include classroom educators, homeschool educators, students, and curriculum developers. The Forums’ efforts for the K - 12 Formal Education community include a literature review, appraisal of educators’ needs, coordination of audience-based NASA resources and opportunities, professional development, and support with the Next Generation Science Standards. Learn how to join in our collaborative efforts to support the K - 12 Formal Education community based upon mutual needs and interests.

  2. Twitter Campaigns Around the Fifth IPCC Report: Campaign Spreading, Shared Hashtags, and Separate Communities

    NARCIS (Netherlands)

    Holmberg, K.; Hellsten, I.

    2016-01-01

    In this article, we analyzed campaigning on Twitter around the publication of the fifth Intergovernmental Panel for Climate Change (IPCC) Working Group 1 report in September, 2013. In particular, we analyzed how participation in a specific campaign and use of hashtags connected to the campaign devel

  3. Twitter Campaigns Around the Fifth IPCC Report: Campaign Spreading, Shared Hashtags, and Separate Communities

    NARCIS (Netherlands)

    Holmberg, K.; Hellsten, I.

    2016-01-01

    In this article, we analyzed campaigning on Twitter around the publication of the fifth Intergovernmental Panel for Climate Change (IPCC) Working Group 1 report in September, 2013. In particular, we analyzed how participation in a specific campaign and use of hashtags connected to the campaign devel

  4. ANDRILL Education and Public Outreach: A Legacy of the IPY

    Science.gov (United States)

    Rack, F. R.; Huffman, L. T.; Reed, J.; Harwood, D. M.; Berg, M.; Diamond, J.; Fox, A.; Dahlman, L. E.; Levy, R. H.

    2009-12-01

    ANDRILL field projects during the IPY included the McMurdo Ice Shelf (MIS) and Southern McMurdo Sound (SMS) drilling projects, and the Mackay Sea Valley (MSV) and Offshore New Harbor (ONH) seismic surveys. ANDRILL's international network of scientists, engineers, students and educators work together to convey an understanding of geoscience research and the process of science to non-technical audiences. ANDRILL education and public outreach (EPO) program goals are to: (1) promote environmental and polar science literacy for all audiences; (2) develop and disseminate engaging resources for formal and informal education; (3) develop and nurture a network of polar science educators; (4) spark the curiosity of students and the general public; (5) encourage students to pursue careers in science; (6) challenge misconceptions about scientific research; (7) provide professional development opportunities for educators; and, (8) encourage inquiry teaching in science education. During the IPY, ANDRILL established partnerships with several IPY projects to enhance science literacy and promote the IPY in formal and informal education and outreach venues. ANDRILL-led initiatives include the ARISE (ANDRILL Research Immersion for Science Educators) Program, Project Iceberg, the FLEXHIBIT (FLEXible exHIBIT; in partnership with Antarctica’s Climate Secrets/IPY Engaging Antarctica), and the Project Circle. ANDRILL partnerships developed with several museums and school districts for teacher professional development workshops and a variety of public events. A polar learning community was created from the ARISE participants and their many contacts, the Project Circle participants, and interested educators who contacted ANDRILL. EPO activities are continuing in the post-IPY period with additional funding. The ARISE program has been successful in building a team of educators and a network of international collaborations across grade levels and cultures. The ANDRILL website has expanded to

  5. Media education. American Academy of Pediatrics. Committee on Public Education.

    Science.gov (United States)

    1999-08-01

    The American Academy of Pediatrics recognizes that exposure to mass media (ie, television, movies, video and computer games, the Internet, music lyrics and videos, newspapers, magazines, books, advertising, etc) presents both health risks and benefits for children and adolescents. Media education has the potential to reduce the harmful effects of media. By understanding and supporting media education, pediatricians can play an important role in reducing the risk of exposure to mass media for children and adolescents.

  6. Sexual and reproductive health and rights in public health education.

    Science.gov (United States)

    Allotey, Pascale A; Diniz, Simone; Dejong, Jocelyn; Delvaux, Thérèse; Gruskin, Sofia; Fonn, Sharon

    2011-11-01

    This paper addresses the challenges faced in mainstreaming the teaching of sexual and reproductive health and rights into public health education. For this paper, we define sexual and reproductive health and rights education as including not only its biomedical aspects but also an understanding of its history, values and politics, grounded in gender politics and social justice, addressing sexuality, and placed within a broader context of health systems and global health. Using a case study approach with an opportunistically selected sample of schools of public health within our regional contexts, we examine the status of sexual and reproductive health and rights education and some of the drivers and obstacles to the development and delivery of sexual and reproductive health and rights curricula. Despite diverse national and institutional contexts, there are many commonalities. Teaching of sexual and reproductive health and rights is not fully integrated into core curricula. Existing initiatives rely on personal faculty interest or short-term courses, neither of which are truly sustainable or replicable. We call for a multidisciplinary and more comprehensive integration of sexual and reproductive health and rights in public health education. The education of tomorrow's public health leaders is critical, and a strategy is needed to ensure that they understand and are prepared to engage with the range of sexual and reproductive health and rights issues within their historical and political contexts. Copyright © 2011 Reproductive Health Matters. Published by Elsevier Ltd. All rights reserved.

  7. Putting Health Education on the Public Health Map in Canada--The Role of Higher Education

    Science.gov (United States)

    Vamos, Sandra; Hayos, Julia

    2010-01-01

    The health education profession has developed over recent years garnering national and international attention. Canada's evolving health education perspective emphasizing the concept of health literacy within the broader public health system reflects the need for trained, competent and skilled health educators designing, implementing and…

  8. Effectively selling astronomy to the public -- fusing lessons learned from education, entertainment, advertising and public relations

    Science.gov (United States)

    Pallone, Arthur; Day, Jacque

    2010-03-01

    A great celestial story is only as effective as the teller of the tale. With passion and knowledge at the helm, we must search for ways to pass on enthusiasm to others while conveying sound science. Based on our experiences, we present an integrated approach -- one that borrows elements from education, entertainment, advertising, and public relations -- to choose an event, hook and keep the public's attention while making them want more, and provide some tips for increasing media presence.

  9. Higher Education Technical Corrections (Public Law 111-39)

    Science.gov (United States)

    US Congress, 2009

    2009-01-01

    The Higher Education Technical Corrections (Public Law 111-39) was put in place to make technical corrections to the Higher Education Act of 1965, and for other purposes. The table of contents for this Act is as follows: (1) Sec. 1. Table of contents; (2) Sec. 2. References; and (3) Sec. 3. Effective date. (A) Title I--General Provisions: (4) Sec.…

  10. Public Relations Writing "Is" Different.

    Science.gov (United States)

    Detweiler, John S.

    Because public relations (PR) writing is different from the writing required in journalism, broadcasting, and advertising, PR practitioners require a background in editing, graphics, planning, campaigning, special events, public opinion, and evaluation beyond that required of a newswriter. Responses to a survey of 38 PR educators across the nation…

  11. IGY@50: A Revolution in Opportunities for Public Engagement and Education

    Science.gov (United States)

    Haines-Stiles, G.; Rabello-Soares, C.

    2006-05-01

    The International Geophysical Year of 1957-1958 revolutionized Earth and Space science. But the "official" IGY films, sponsored by the National Academies, debuted almost two years after field research was completed. For 2007-2009, communications revolutions such as the Internet and satellite voice and video enable contemporaneous public engagement via media, at science centers, and at home, and opportunities at all levels of formal education impossible in 1957. Real-time communication to both Poles, video podcasts from explorers of ice sheets and near-Earth space, and inquiry-based educational modules for schools and community centers, provide practical but inspirational ways to engage, inform and inspire millions across Earth in new ways, supporting the outreach goals of all four International Science Years. Examples of live video connections to NSF's Amundsen-Scott South Pole Station, and to an Alaskan sounding rocket range, together with evaluation data on a rock-concert inspired "tour" of science centers, schools and community venues by NASA researchers and engineers, provide possible models for the upcoming ISY's. A calendar of polar field campaigns, NASA launches and events (such as arrival of the Lunar Reconnaissance Orbiter at the Moon in Fall 2008, and the landing of Mars Phoenix in Spring 2008), and earth and space science related anniversaries - such as the launch of Explorer 1 on January 31, 1958 - offer a framework for integrating outreach, engagement and education strategies common to all four Science Years.

  12. Public-health education at Kansas State University.

    Science.gov (United States)

    Akers, Jennifer; Payne, Patricia; Ann Holcomb, Carol; Rush, Bonnie; Renter, David; Moro, Manuel H; Freeman, Lisa C

    2008-01-01

    What are veterinary medical and public-health professionals doing to remedy the immediate and impending shortages of veterinarians in population health and public practice? This question was addressed at the joint symposium of the Association of American Veterinary Medical Colleges and the Association of Schools of Public Health, held in April 2007. Thinking locally, faculty and students at Kansas State University (KSU) asked similar questions after attending the symposium: What are we doing within the College of Veterinary Medicine to tackle this problem? What can we do better with new collaborators? Both the professional veterinary curriculum and the Master of Public Health (MPH) at KSU provide exceptional opportunities to address these questions. Students are exposed to public health as a possible career choice early in veterinary school, and this exposure is repeated several times in different venues throughout their professional education. Students also have opportunities to pursue interests in population medicine and public health through certificate programs, summer research programs, study abroad, and collaborations with contributing organizations unique to KSU, such as its Food Science Institute, National Agricultural Biosecurity Center, and Biosecurity Research Institute. Moreover, students may take advantage of the interdisciplinary nature of public-health education at KSU, where collaborations with several different colleges and departments within the university have been established. We are pleased to be able to offer these opportunities to our students and hope that our experience may be instructive for the development of similar programs at other institutions, to the eventual benefit of the profession at large.

  13. Comparing Academic Library Spending with Public Libraries, Public K-12 Schools, Higher Education Public Institutions, and Public Hospitals between 1998-2008

    Science.gov (United States)

    Regazzi, John J.

    2012-01-01

    This study compares the overall spending trends and patterns of growth of Academic Libraries with Public Libraries, K-12 schools, higher education institutions, and hospitals in the period of 1998 to 2008. Academic Libraries, while showing a growth of 13% over inflation for the period, far underperformed the growth of the other public institutions…

  14. Comparing Academic Library Spending with Public Libraries, Public K-12 Schools, Higher Education Public Institutions, and Public Hospitals between 1998-2008

    Science.gov (United States)

    Regazzi, John J.

    2012-01-01

    This study compares the overall spending trends and patterns of growth of Academic Libraries with Public Libraries, K-12 schools, higher education institutions, and hospitals in the period of 1998 to 2008. Academic Libraries, while showing a growth of 13% over inflation for the period, far underperformed the growth of the other public institutions…

  15. Organizational Campaigning

    DEFF Research Database (Denmark)

    Hertel, Frederik

    2015-01-01

    This conference paper will explore the difference between communicating changes and changing communication. Based on a case study in which a manager applies two quite different approaches to organizational communication in order to change the organization he is leading. The first and failing...... approach will in be named: organizational campaigning and means (e.g. Kotter, 2012, p. 9 and Clegg, Kornberger & Pitsis, 2009) that the manager takes control with communication and communication cannels in order to ensure successful organizational changes. Since the changes were not succeeding the approach...... is replaced with a new approach which will be named organizing communication. During the case analysis we will see that this change in approach not only change the managers perception of communication but also his perception of the organization he is leading....

  16. Mass media campaigns and organ donation: managing conflicting messages and interests.

    Science.gov (United States)

    Rady, Mohamed Y; McGregor, Joan L; Verheijde, Joseph L

    2012-05-01

    consent; (5) media campaigns should serve as a means of public education about organ donation and should not be a form of propaganda.

  17. Public policy and the ‘Sustainability’ of adult education

    DEFF Research Database (Denmark)

    Milana, Marcella; Rasmussen, Palle; Holford, John

    2014-01-01

    Sustainable growth and development are intrinsically linked with the ways societal problems are thought of and addressed in public and private policy. However, at times when social and economic crises have shown the fragility of existing institutions and policies, it is important to debate how...... sustainability is – and could be – integrated into educational policy studies. We therefore begin by summarising the conditions under which the concept entered political debate and how it has influenced educational research. We then argue for a rethinking of its ontology: this, we suggest, can shed new light...... on its relationships with adult education policy and social justice....

  18. Public Policy and the ‘Sustainability’ of Adult Education

    DEFF Research Database (Denmark)

    Milana, Marcella; Rasmussen, Palle Damkjær; Holford, John

    2014-01-01

    Sustainable growth and development are intrinsically linked with the ways societal problems are thought of and addressed in public and private policy. However, at times when social and economic crises have shown the fragility of existing institutions and policies, it is important to debate how...... sustainability is – and could be – integrated into educational policy studies. We therefore begin by summarising the conditions under which the concept entered political debate and how it has influenced educational research. We then argue for a rethinking of its ontology: this, we suggest, can shed new light...... on its relationships with adult education policy and social justice....

  19. Public Health Education: Sources, Growth and Operational Philosophy.

    Science.gov (United States)

    Nyswander, Dorothy B

    2015-01-01

    An historical overview of public health education: its sources, development and operational philosophy, the contributions of many disciplines, particularly social science, and key individuals such as Lewin are traced through the past half century. The emergence of health education as a "helping profession" and the expansion of its focus to broader "marketplaces" of change are highlighted. The state of the art today is reviewed and the functions of health educators described with emphasis on "obtaining people's participation" in programs to bring about change. Problems still existing, particularly professional training, are addressed. © The Author(s) 2015.

  20. Education, Communication, and Science in the Public Sphere

    Science.gov (United States)

    Feinstein, Noah Weeth

    2015-01-01

    In the 1920s, John Dewey and Walter Lippmann both wrote important books examining whether the public was capable of playing a constructive role in policy, particularly when specialized knowledge was involved. This essay uses the Lippmann-Dewey debate to identify new challenges for science education and to explore the relationship between science…

  1. Third Sector Involvement in Public Education: The Israeli Case

    Science.gov (United States)

    Berkovich, Izhak; Foldes, Vincent Jonathan

    2012-01-01

    Purpose: The purpose of this article is to address the involvement of third sector organizations in state public education in Israel, with emphasis on the decision-making processes affecting the geographic distribution of service provision. Design/methodology/approach: A collective case study approach was used to investigate non-governmental…

  2. Albuquerque Public Schools Teacher's Guide to Outdoor Education.

    Science.gov (United States)

    Albuquerque Public Schools, NM.

    Preparation of teachers and students for their one-day trip to the Albuquerque Public Schools' Outdoor Education Center is outlined. Topics covered include: orientation program; general preparation considerations; course of study; map of site; vocabulary; activity evaluation sheet; and a supplementary book list. Geology, biology, safety…

  3. 47 CFR 76.1505 - Public, educational and governmental access.

    Science.gov (United States)

    2010-10-01

    ... governmental access requirements for every cable franchise area with which its system overlaps. (b) An open... access channels within the subscribers' franchise area. (c) An open video system operator may negotiate... relating to such public, educational and governmental use. If a franchise agreement previously existed...

  4. State Outlook: Fiscal and Public Policy Issues Affecting Postsecondary Education

    Science.gov (United States)

    American Association of State Colleges and Universities, 2010

    2010-01-01

    This publication provides a compilation of the issues affecting postsecondary education in America. The contents of this issue include: (1) Overview of Economic and Fiscal Policy Dynamics; (2) July 2010 Economic Snapshot; (3) State Economic Conditions and Budget Outlook; (4) State Budget Pressures; (5) State Budget Realignment Strategies; (6)…

  5. Global Public Water Education: The World Water Monitoring Day Experience

    Science.gov (United States)

    Araya, Yoseph Negusse; Moyer, Edward H.

    2006-01-01

    Public awareness of the impending world water crisis is an important prerequisite to create a responsible citizenship capable of participating to improve world water management. In this context, the case of a unique global water education outreach exercise, World Water Monitoring Day of October 18, is presented. Started in 2002 in the United…

  6. Factors Underlying the Public's Credibility Perceptions in Educational Evaluations

    Science.gov (United States)

    Jacobson, Miriam R.

    2016-01-01

    Understanding how evaluation audiences perceive credibility can help evaluators design evaluations and reports that support appropriate use. While researchers have studied credibility assessment among various educational stakeholders, little research has been conducted with the broader public. This study explored potential factors affecting the…

  7. Stem cell tourism and public education: the missing elements.

    Science.gov (United States)

    Master, Zubin; Robertson, Kelsey; Frederick, Daniel; Rachul, Christen; Caulfield, Timothy

    2014-09-04

    Stem cell tourism describes the Internet-based industry where in patients receive unproven stem cell interventions. To better inform the public, several organizations provide educational material on stem cell therapies and tourism; however, an assessment of the currently available resources reveals a lack of comprehensive information, suggesting that further efforts are needed. Copyright © 2014 Elsevier Inc. All rights reserved.

  8. The Ratio of Public Investment in Education in China

    Science.gov (United States)

    Liu, Zeyun; Yuan, Liansheng

    2007-01-01

    Based on cross-section data worldwide and time series data in China, the essay is intended to make an analysis of the factors which have impacts on the ratio of public investment in education by using econometric models and then the future ratio may be predicted. Conclusions are as follows. First, the proportion of fiscal revenue to GDP (gross…

  9. Bowie State College Teaching Faculty's Attitudes toward Public Education.

    Science.gov (United States)

    Gill, Wanda E.; And Others

    This survey sought the opinions of faculty members at Bowie State College on 40 questions concerning academic and societal issues in public education. Responses to the survey questionnaire by faculty members represented a return of 14.5 percent, or 15 individuals. Tables are included comparing the responses of the Bowie State College sample and…

  10. Top Public Policy Issues for Higher Education: 2015-2016

    Science.gov (United States)

    Association of Governing Boards of Universities and Colleges, 2015

    2015-01-01

    This is the 13th paper in the Association of Governing Boards (AGB's) series summarizing federal and state public policy issues affecting higher education. Governing boards, institutional and university-system leaders, and senior staffs will find it useful for board discussions and retreats and in formulating institutional responses to these…

  11. Professional Education and the Public Service; an Exploratory Study.

    Science.gov (United States)

    Mosher, Frederick C.

    This study was designed to assess major linkages of professionalism and professional education with the public service, to highlight some of the resulting problems within, and among, different professions, and to set forth hypotheses and questions to provoke and guide more intensive future research. Results indicate that professionalism is rapidly…

  12. Wanted and Used: Latina Bilingual Education Teachers at Public Schools

    Science.gov (United States)

    Amos, Yukari Takimoto

    2016-01-01

    In response to the increasing number of Spanish-speaking students at public schools, Spanish-speaking teachers are in demand. In regards to this high demand, how are Latina/o bilingual education teachers treated at school? Using critical race theory's counter-stories, this study investigated the working conditions of two Latina bilingual teachers.…

  13. Top Public Policy Issues for Higher Education: 2015-2016

    Science.gov (United States)

    Association of Governing Boards of Universities and Colleges, 2015

    2015-01-01

    This is the 13th paper in the Association of Governing Boards (AGB's) series summarizing federal and state public policy issues affecting higher education. Governing boards, institutional and university-system leaders, and senior staffs will find it useful for board discussions and retreats and in formulating institutional responses to these…

  14. Factors Underlying the Public's Credibility Perceptions in Educational Evaluations

    Science.gov (United States)

    Jacobson, Miriam R.

    2016-01-01

    Understanding how evaluation audiences perceive credibility can help evaluators design evaluations and reports that support appropriate use. While researchers have studied credibility assessment among various educational stakeholders, little research has been conducted with the broader public. This study explored potential factors affecting the…

  15. World Public Expenditure: Education and Armaments, 1965-74

    Science.gov (United States)

    Carceles, Gabriel

    1977-01-01

    The latest data on public expenditures show that since 1973 world expenditures on education have exceeded military expenditures in developed nations, but that the opposite situation prevails in developing nations. Beginning with 1965, this article summarizes these expenditures for the world as a whole, including developed and developing nations.…

  16. The Clam Trail: Blending Science Education, Public Art, and Tourism

    Science.gov (United States)

    Muscio, Cara; Flimlin, Gef; Bushnell, Rick

    2011-01-01

    The Barnegat Bay Shellfish Restoration's Clam Trail is an award-winning scavenger hunt that combines science education, public art, and tourism. This family adventure has participants seeking out giant painted fiberglass clams, upweller clam nurseries, and points of interest in search of science facts to record on their forms. Upon returning these…

  17. Steering Capital: Optimizing Financial Support for Innovation in Public Education

    Science.gov (United States)

    Smith, Kim; Petersen, Julie

    2011-01-01

    This paper revisits the central question of how to improve the provision of capital for entrepreneurial change in public education, but emphasizes the innovation ecosystem that surrounds the capital markets. The authors consider capital as one of the most important levers individuals need to align in this innovation ecosystem, but as a force that…

  18. Equality of Educational Opportunities at Public Primary Schools in Argentina

    Science.gov (United States)

    Adrogue, Cecilia

    2013-01-01

    This paper assesses the degree of equality of educational opportunities across Argentina's public primary schools. The main finding is that there are inequalities between jurisdictions, but even greater inequalities within them, suggesting the existence of serious problems in the distribution of resources at the sub-national level. Following the…

  19. The Perfect Storm and the Privatization of Public Higher Education

    Science.gov (United States)

    Ehrenberg, Ronald G.

    2006-01-01

    During the last quarter of a century, public higher education institutions have found themselves buffeted by a perfect storm. This storm has led to discussions about the privatization of those institutions, which has implications for their ability to improve, or at least maintain, their quality and their accessibility to students from all…

  20. Training Informal Educators Provides Leverage for Space Science Education and Public Outreach

    Science.gov (United States)

    Allen, J. S.; Tobola, K. W.; Betrue, R.

    2004-01-01

    How do we reach the public with the exciting story of Solar System Exploration? How do we encourage girls to think about careers in science, math, engineering and technology? Why should NASA scientists make an effort to reach the public and informal education settings to tell the Solar System Exploration story? These are questions that the Solar System Exploration Forum, a part of the NASA Office of Space Science Education (SSE) and Public Outreach network, has tackled over the past few years. The SSE Forum is a group of education teams and scientists who work to share the excitement of solar system exploration with colleagues, formal educators, and informal educators like museums and youth groups. One major area of the SSE Forum outreach supports the training of Girl Scouts of the USA (GS) leaders and trainers in a suite of activities that reflect NASA missions and science research. Youth groups like Girl Scouts structure their activities as informal education.

  1. The corruption bogey in South Africa: Is public education safe?

    Directory of Open Access Journals (Sweden)

    Erika Serfontein

    2015-02-01

    Full Text Available Corruption is a constant global phenomenon, which is becoming more complex and intense as competition for resources increases. It is even more so amongst those living in developing countries, particularly emerging economies such as South Africa. Acts of corruption directly contest the basic principles of South Africa's Constitution, which aims at establishing freedom and security for everyone and a democracy 'for the people, by the people'. The aim of this article is to determine whether South African public education is safe from the corruption 'bogey', where reflection is made on professional public school management, which is the responsibility of school principals. Our objectives include designing an education-specific definition of corruption to advance accountable and transparent leadership; establishing the degree to which corruption has infiltrated the public education sphere; and making recommendations to fight corruption in public schools at professional public school management level. Among other findings, we found that even though some principals actively advocate upholding high morals, their conduct proves differently.

  2. A renewed vision for higher education in public health.

    Science.gov (United States)

    Frenk, Julio; Hunter, David J; Lapp, Ian

    2015-03-01

    We are transforming the educational strategy at the Harvard T. H. Chan School of Public Health guided by 5 principles: (1) development of T-shaped competencies (breadth across fields, depth in primary fields), (2) flexible and modular design accommodating different needs through the lifecycle, (3) greater experiential learning, (4) 3 levels of education (informative, formative, and transformative learning), and (5) integrated instructional design (online, in person, and in the field). We aim to create an arc of education resulting in continuous learning. We seek to bridge the research versus education dichotomy and create research-teaching congruence, adapting the values of peer review and quality assessment that we routinely accept for grant and article review to education.

  3. Adult Education and Radical Habitus in an Environmental Campaign: Learning in the Coal Seam Gas Protests in Australia

    Science.gov (United States)

    Ollis, Tracey; Hamel-Green, Michael

    2015-01-01

    This paper examines the adult learning dimensions of protestors as they participate in a campaign to stop coal seam gas exploration in Gippsland in Central Victoria, Australia. On a global level, the imposition of coal seam gas exploration by governments and mining companies has been the trigger for movements of resistance from environmental…

  4. Core Competencies for Doctoral Education in Public Health

    Science.gov (United States)

    Calhoun, Judith G.; Weist, Elizabeth M.; Raczynski, James M.

    2012-01-01

    The Association of Schools of Public Health (ASPH) released the Doctor of Public Health (DrPH) Core Competency Model in 2009. Between 2007 and 2009, a national expert panel with members of the academic and practice communities guided by the ASPH Education Committee developed its 7 performance domains, including 54 competencies. We provide an overview and analysis of the challenges and issues associated with the variability in DrPH degree offerings, reflect on the model development process and related outcomes, and discuss the significance of the model, future applications, and challenges for integration across educational settings. With the model, ASPH aims to stimulate national discussion on the competencies needed by DrPH graduates with the new challenges of 21st-century public health practice and to better define the DrPH degree. PMID:22095342

  5. Public health and health education in faith communities.

    Science.gov (United States)

    Chatters, L M; Levin, J S; Ellison, C G

    1998-12-01

    This special issue of Health Education & Behavior is devoted to broadly examining the interconnections among public health, health education, and faith-based communities. In addition to a focus on questions related to the practice of public health and health education within religious settings (e.g., program development, implementation, and evaluation), the articles in this issue examine a broad range of both substantive and methodological questions and concerns. These articles include contributions that address (1) various theoretical and conceptual issues and frameworks explaining the relationships between religious involvement and health; (2) substantive reviews of current research in the area; (3) individual empirical studies exploring the associations between religious involvement and health attitudes, beliefs, and behaviors; (4) evaluations of health education programs in faith communities; and (5) religious institutions and their contributions to the development of health policy. The articles comprising the issue are selective in their coverage of the field and provide different and complementary perspectives on the connections between religious involvement and health. It is hoped that this approach will appeal to a broad audience of researchers, practitioners, policy makers, and others from health education, public health, and related social and behavioral science disciplines.

  6. PUBLIC ART AND INTERDISCIPLINARITY. THE DISCIPLINARY ARTISTIC EDUCATION PROBLEMS

    Directory of Open Access Journals (Sweden)

    Verónica Crousse Rastelli

    2013-10-01

    Full Text Available The process of recognition of the characteristics and differences between art, art in public space and public art have been clarifying which are the competencies that a public artist must have. The traditional artist, accustomed to act inside the introspective and self-referential art field, has not necessarily the skills or the methodological tools to act in a complex and dynamic environment as the public space, which requires that the other - the public - is centered in the project objectives. The complexity of the public space cannot be covered by a single discipline, so that in the urban design and public art processes, becomes a necessity the interdisciplinary work in order to achieving a broad vision and an integrating synthesis of the problems, to propose adequate responses to the complexity of these projects that include the needs and expectations of the community. How should be the proper educational training of a public artist? Should it start under a disciplinary training integrated with other disciplines such as design - which have a marked vocation towards the other - or should it be necessary to create a specific training capable of both integrate the communicative an expressive skills through aesthetics – as the artistic language – and satisfy the collective needs. All these with the development of interdisciplinarity work competences in order to address projects of art and design in the public realm. We came to the conclusion that it is important the disciplinary artistic training, as the base of a specialized knowledge. Developing an educational attitude for interdisciplinary work, that releases the artist from the introspective aspects of the artistic training to the interdisciplinary work for the collective.

  7. The challenges of competency based education of Certified Public Accountant

    Directory of Open Access Journals (Sweden)

    José Carlos Dextre Flores

    2014-02-01

    Full Text Available The interest of this paper is based on presenting the importance of educational instruction today, in general and in particular the accounting career. This, it should be noted, is part of the development trends of cognitive skills, instrumental skills and values that a person must acquire during the education period at a higher educational institution, which will allow the graduate to be competent to begin the professional practice.The complexity that is involved in the public accountant career in both their education based on international standards like the attributes to be displayed in the quality of performance, has forced higher education experts to guide newways of undertaking the education strategy. This is accomplished through the adoption of models consistent with the demands of society and the employment market. Of these, competencies education is one of the models that best contribute to the learning process, allowing at the potential accounting professional to develop skills, abilities and attitudes needed to join into the labor market successfully. In this sense, the college, university, or an academic unit faculty, school, program - they decided to adopt, provide and ensure competencies education, mustdo according to the guidelines proposed for teaching methodologies, social responsibility and the business world. Similarly, should be based on participatory action committed by students and teachers, and the respect for human values. Within this scheme, it must prioritize the humanistic education of the person in their professional projection.

  8. In Public Education Expenditures We Trust: Does Trust Increase Support for Public Education Expenditures?

    Science.gov (United States)

    Gur, Nurullah; Boyaci, Israfil; Ozcan, Yunus

    2015-01-01

    Trust is one crucial prerequisite for the welfare state. However, very few empirical studies exist that help us understand the mechanisms through which trust affects the welfare state. Influencing public support for developing friendly public policies might be one of these mechanisms. In this study, we use unique micro data from 34 countries to…

  9. Intercultural competency in public health: a call for action to incorporate training into public health education

    Directory of Open Access Journals (Sweden)

    Julia eFleckman

    2015-09-01

    Full Text Available Due to increasing national diversity, programs addressing cultural competence have multiplied in U.S. medical training institutions. Little progress has been made to translate cultural competency training from the clinical setting into the public health setting where the focus is on population-based health, preventative programming, and epidemiological and behavioral research. The need for culturally relevant public health programming and culturally sensitive public health research is more critical than ever. Awareness of differing cultural roles needs to be included in all processes of planning, implementation and evaluation. In focusing on community-based health program planning and research, cultural competence implies that it is possible for public health professionals to completely know another culture, whereas intercultural competence implies it is a dual-sided process. Public health professionals need a commitment toward intercultural competence and skills that demonstrate flexibility, openness and self-reflection so that cultural learning is possible. In this article, the authors recommend a number of elements to develop, adapt and strengthen intercultural competence education in public health educational institutions.

  10. Intercultural Competency in Public Health: A Call for Action to Incorporate Training into Public Health Education.

    Science.gov (United States)

    Fleckman, Julia M; Dal Corso, Mark; Ramirez, Shokufeh; Begalieva, Maya; Johnson, Carolyn C

    2015-01-01

    Due to increasing national diversity, programs addressing cultural competence have multiplied in U.S. medical training institutions. Although these programs share common goals for improving clinical care for patients and reducing health disparities, there is little standardization across programs. Furthermore, little progress has been made to translate cultural competency training from the clinical setting into the public health setting where the focus is on population-based health, preventative programming, and epidemiological and behavioral research. The need for culturally relevant public health programming and culturally sensitive public health research is more critical than ever. Awareness of differing cultures needs to be included in all processes of planning, implementation and evaluation. By focusing on community-based health program planning and research, cultural competence implies that it is possible for public health professionals to completely know another culture, whereas intercultural competence implies it is a dual-sided process. Public health professionals need a commitment toward intercultural competence and skills that demonstrate flexibility, openness, and self-reflection so that cultural learning is possible. In this article, the authors recommend a number of elements to develop, adapt, and strengthen intercultural competence education in public health educational institutions.

  11. Knowledge, Self-Confidence and Attitudes towards Suicidal Patients at Emergency and Psychiatric Departments: A Randomised Controlled Trial of the Effects of an Educational Poster Campaign

    Science.gov (United States)

    van Landschoot, Renate; Portzky, Gwendolyn; van Heeringen, Kees

    2017-01-01

    Educational posters are used to enhance knowledge, attitudes and self-confidence of patients. Little is known on their effectiveness for educating health care professionals. As these professionals may play an important role in suicide prevention, the effects of a poster and accompanying evaluation and triage guide on knowledge, self-confidence and attitudes regarding suicidal thoughts and behaviours, were studied in a multicentre cluster randomised controlled trial, involving staff from 39 emergency and 38 psychiatric departments throughout Flanders (n = 1171). Structured self-report questionnaires assessed the knowledge, confidence and beliefs regarding suicidal behaviour management, and attitudes. Data were analysed through a Solomon four-group design, with random assignment to the different conditions. Baseline scores for knowledge and provider confidence were high. The poster and accompanying evaluation and triage guide did not have an effect on knowledge about suicide and self-confidence in suicidal behaviour management. However, the poster campaign appeared to be beneficial for attitudes towards suicidal patients, but only among staff from mental health departments that were assigned to the un-pretested condition. Given the limited effects of the poster campaign in the studied population with a relatively high baseline knowledge, the evaluation of this poster as part of a multimodal educational programme in a more heterogeneous sample of health care professionals is recommended. PMID:28335446

  12. Education and outreach bring NASA heliophysics to the public

    Science.gov (United States)

    Barbier, Beth

    2011-11-01

    Educating and inspiring students, teachers, and the public by communicating advances in heliophysics science is the objective of the education and public outreach (E/PO) specialists at the Heliophysics Science Division (HSD) at NASA Goddard Space Flight Center (GSFC) in Greenbelt, Md. The specialists carry out NASA's E/PO goal to enhance the nation's formal education system and contribute to the broad public understanding of science, math, and technology. HSD E/PO projects exploit community best practices to meet or surpass NASA's requirements, which include attention to quality; leverage through internal and external partnerships; and a focus on customer needs, project sustainability, and audience diversity. One key to the group's success is the involvement of enthusiastic HSD research scientists who directly interface with E/PO specialists and various audiences, verify scientific content, and/or provide data access or other resources. Scientists also mentor interns from high school to graduate school through NASA and GSFC programs, and several have shared their science with the public via appearances on national media, including the National Geographic and History channels as well as local news.

  13. AMERICAN AND ITALIAN PERSPECTIVES ON PUBLIC AND PRIVATE EDUCATION CHOICES

    Directory of Open Access Journals (Sweden)

    Tateo Armando

    2011-07-01

    Full Text Available This work is based on the analysis of the public and private support to education and human capital development in two specific national contexts: the U.S. and Italy. Recent researches have firmly demonstrated the value of higher levels of education for socio-economic development, poverty reduction, higher incomes, employment and eliminating child labour, gender equality. The increased competition and globalization of economic activity, acceleration in technological and scientific knowledge, information revolution and more recently the worldwide economic recession continue to raise the value of education and training in preparing individuals for future employment, upgrading skills for greater workplace mobility, and underpinning wealth creation and economic development through human capital formation. The International Labour Organization (2010 has pointed out the key role played by higher levels of education and skills training in employment and social protection policies. In the Western world, the education industry is complex and diverse. It combines a dominant public sector of schools and universities and community colleges which educate the majority of students; a varied private sector mainly consists of nonprofit organizations that encompass some of the world's most elite education and scientific institutes. The importance of education for economic growth and development is well documented from a historical and economic standpoints. In this research we examine some evolving relationships between the marketplace, the state, and education institutions, knowing that the context of these relations has evolved strikingly in recent years, which have seen three major developments: a growing system differentiation, changing governance patterns, and a diminished direct involvement of governments in the funding and provision of education. Therefore, we are interested in understanding on one hand the possible evolution of the studied phenomenon, and

  14. Heliophysics Concept Maps for Education and Public Outreach

    Science.gov (United States)

    Nichols-Yehling, M.; Ali, N. A.; Paglierani, R.; Mendez, B. J.

    2014-07-01

    The NASA Science Mission Directorate Heliophysics Science Education and Public Outreach Forum team has created a set of Heliophysics Concept Maps. The concepts are based on content related to the three major questions in the NASA Heliophysics Science Roadmap: What causes the Sun to vary? How do the Earth and the heliosphere respond? What are the impacts on humanity? These maps tie into the AAAS Project 2061 Benchmarks for Scientific Literacy, a set of K-12 learning goals that are widely used by education professionals for curriculum development and program planning. The purpose of this effort was to identify key concepts related to heliophysics and map their progression to show how students' understanding of heliophysics might develop from kindergarten through higher education. This effort creates more comprehensive maps specific to heliophysics that provide content at a deeper level than what is in the existing Benchmarks. It also extends the concept maps to higher education, an audience not included in the Benchmarks.

  15. Campaigning and Contestation

    DEFF Research Database (Denmark)

    Schwartz, Sander Andreas

    2015-01-01

    This article is a critical study of the Facebook pages of politicians as public spheres using Dahlberg’s notion of contestation. A method is implemented inspired by qualitative content analysis and including focus groups in order to study citizen comments on eight main political candidates......’ Facebook pages during the 2011 Danish election campaign. An analytical framework is presented that conceptualizes the particular platform as a dinner party, with a dinner table, a host, and the invited guests. The dinner party exhibits the interplay between these elements and how they limit the option...... of contesting the dominating discourse in favor of a supportive marketing logic....

  16. Modernising Education: New Public Management Reform in the Norwegian Education System

    Science.gov (United States)

    Møller, Jorunn; Skedsmo, Guri

    2013-01-01

    Since the end of the 1980s, the Norwegian education system has gone through major reform, influenced largely by new managerialist ideas. Strategies to renew the public sector were promoted as the new public management (NPM). This paper investigates the way ideas connected to NPM reforms have been introduced and interpreted in the Norwegian…

  17. Evaluated road safety media campaigns : an overview of 265 evaluated campaigns and some meta-analysis on accidents. Guarding Automobile Drivers through Guidance Education and Technology GADGET project, Deliverable 4.

    NARCIS (Netherlands)

    Delhomme, P. (co-ord.) Vaa, T. Meyer, T. Goldenbeld, C. Järmark, S. Christie, N. & Rehnova, V.

    2000-01-01

    This report presents a research project on `evaluated road safety campaigns', funded by the European Commission under the Transport RDT Programme of the EU's Fourth Framework Programme. The project's main objectives were to: (1) collect a large international sample of campaign evaluations; (2) accur

  18. Straight A's: Public Education Policy and Progress. Volume 12, Number 20

    Science.gov (United States)

    Amos, Jason, Ed.

    2012-01-01

    "Straight A's: Public Education Policy and Progress" is a biweekly newsletter that focuses on education news and events both in Washington, DC and around the country. The following articles are included in this issue: (1) Debating Education: Obama and Romney Promote Education Records, Importance of Education to the Economy and Public Safety During…

  19. New Developments in Undergraduate Education in Public Health: Implications for Health Education and Health Promotion

    Science.gov (United States)

    Barnes, Michael D.; Wykoff, Randy; King, Laura Rasar; Petersen, Donna J.

    2012-01-01

    The article provides an overview of efforts to improve public health and health education training and on the potential use of Critical Component Elements (CCEs) for undergraduate health education programs toward more consistent quality assurance across programs. Considered in the context of the Galway Consensus Conference, the authors discuss the…

  20. Public Policy and the ‘Sustainability’ of Adult Education

    DEFF Research Database (Denmark)

    Milana, Marcella; Rasmussen, Palle Damkjær; Holford, John

    2014-01-01

    Sustainable growth and development are intrinsically linked with the ways societal problems are thought of and addressed in public and private policy. However, at times when social and economic crises have shown the fragility of existing institutions and policies, it is important to debate how...... sustainability is – and could be – integrated into educational policy studies. We therefore begin by summarising the conditions under which the concept entered political debate and how it has influenced educational research. We then argue for a rethinking of its ontology: this, we suggest, can shed new light...

  1. The Hubble Space Telescope Education and Public Outreach Program

    Science.gov (United States)

    Teays, T. J.; Eisenhamer, B.; Eisenhamer, J.; Amazing Space Team

    2001-05-01

    The Hubble Space Telescope has conducted a long-standing and vigorous program in education and public outreach. This program uses a variety of methods to reach a broad spectrum of audiences. Education products are developed in a team environment that partners educators, curriculum experts, scientists, and production experts, such as graphic artists, Web designers, programmers, and education evaluators. A popular Web site is maintained, and has been substantially augmented in the past year. The Amazing Space program consists of a suite of online, interactive modules for use in the kindergarten through 12th grade classroom. The program is rooted in the national education standards and benefits from a robust evaluation process. The HST images and data are used to engage students in learning basic science and mathematics concepts. The activity/lessons include extensive, online assistance for educators, so that they can be readily used in the classroom. Hardcopy products such as posters, lithographs, teacher guides, and trading cards are generally tied to online products, to provide multiple entries to the material. We also provide training for teachers in the use of our products, as appropriate. Informal science education is supported by providing services to museums, planetariums, libraries and related institutions. The very popular ViewSpace, a computer-based video service is being used by many informal science facilities. In addition, HST has supported the creation of both permanent and traveling exhibits about HST. The Space Telescope Science Institute operates the Hubble Space Telescope for NASA.

  2. “The effects of demarketing campaigns on consumption and consumer behaviour. A study of smokers in the UK

    OpenAIRE

    Nanji, Naveed Firoz

    2015-01-01

    Tobacco consumption is a controversial habit in society and has been heavily demarketed throughout the years due to the effects it causes consumers. Governments together with social marketers have attempted to reinforce these campaigns through increase in prices, changing packaging regulations and reducing availability of these products to the public on the governments’ side and social marketers have set out anti-smoking campaigns to educate consumers on the dangers of smoking. Advertising on...

  3. Interest Groups and Political Economy of Public Education Spending

    Directory of Open Access Journals (Sweden)

    Ece H. Guleryuz

    2015-09-01

    Full Text Available This paper examines the relationship between the lobbying power of different interest groups and public education spending in a panel data estimationduring the period 1996-2009 for 132 countries. The resource rents, manufacture exports, and agriculture value added are used as proxy variables for the lobbying power of the natural resource owners, manufacturers, and landowners, respectively, in order to substantiate the definition of the lobbying power of the interest groups more with economic fundamentals. As lobbying power is mediated through political institutions, different governance indicators are used individually and in interaction terms with the proxy variables in the estimations. It is found that when the country is more politically stable and the more the rule of law applies, the negative (positive effect of the lobbying power of natural resource owners (manufacturers on public education spending intensifies. The negative effect of landowners’ lobbying power diminishes as institutional quality as measured by governance indicators improves.

  4. Interest Groups and Political Economy of Public Education Spending

    Directory of Open Access Journals (Sweden)

    Ece H. Guleryuz

    2015-12-01

    Full Text Available This paper examines the relationship between the lobbying power of different interest groups and public education spending in a panel data estimation during the period 1996-2009 for 132 countries. The resource rents, manufacture exports, and agriculture value added are used as proxy variables for the lobbying power of the natural resource owners, manufacturers, and landowners, respectively, in order to substantiate the definition of the lobbying power of the interest groups more with economic fundamentals. As lobbying power is mediated through political institutions, different governance indicators are used individually and in interaction terms with the proxy variables in the estimations. It is found that when the country is more politically stable and the more the rule of law applies, the negative (positive effect of the lobbying power of natural resource owners (manufacturers on public education spending intensifies. The negative effect of landowners’ lobbying power diminishes as institutional quality as measured by governance indicators improves.

  5. Astronomy Education and Public Outreach in Virtual Worlds

    Science.gov (United States)

    Gauthier, Adrienne J.

    2008-05-01

    Multi-user 3-dimensional virtual worlds, like Second Life or Active Worlds, are the latest trend for innovation in higher education. There are over 100 college/university projects currently in Second Life. These social environments are also being utilized as a public relation and outreach method by such organizations as NASA (National Aeronautics and Space Administration), JPL (Jet Propulsion Lab), NOAA (National Oceanic and Atmospheric Administration), NPL (National Physical Laboratory), Exploratorium, and The Tech Museum of Innovation. Immersive virtual environments can offer new methods for education and public outreach projects in astronomy and astrobiology. Whether you are a faculty member wanting to dabble in Second Life with your students or an EPO professional considering a virtual world presence you will learn about the challenges and opportunities for developing content for 3D worlds. A review of popular science areas in Second Life as well as a 'quick start' guide will be included.

  6. The Ocean Literacy Campaign

    Science.gov (United States)

    Schoedinger, S. E.; Strang, C.

    2008-12-01

    "Ocean Literacy is an understanding of the ocean's influence on you and your influence on the ocean." This simple statement captures the spirit of a conceptual framework supporting ocean literacy (COSEE et al., 2005). The framework comprises 7 essential principles and 44 fundamental concepts an ocean literate person would know (COSEE et al., 2005). The framework is the result of an extensive grassroots effort to reach consensus on (1) a definition for ocean literacy and (2) an articulation of the most important concepts to be understood by ocean-literate citizen (Cava et al., 2005). In the process of reaching consensus on these "big ideas" about the ocean, what began as a series of workshops has emerged as a campaign "owned" by an ever-expanding community of individuals, organizations and networks involved in developing and promoting the framework. The Ocean Literacy Framework has provided a common language for scientists and educators working together and serves as key guidance for the ocean science education efforts. This presentation will focus on the impact this Ocean Literacy Campaign has had to date as well as efforts underway to provide additional tools to enable educators and educational policy makers to further integrate teaching and learning about the ocean and our coasts into formal K-12 education and informal education. COSEE, National Geographic Society, NOAA, College of Exploration (2005). Ocean Literacy: The Essential Principles of Ocean Sciences Grades K-12, a jointly published brochure, URL: http://www.coexploration.org/oceanliteracy/documents/OceanLitChart.pdf Cava, F., S. Schoedinger , C. Strang, and P. Tuddenham (2005). Science Content and Standards for Ocean Literacy: A Report on Ocean Literacy, URL: http://www.coexploration.org/oceanliteracy/documents/OLit2004-05_Final_Report.pdf.

  7. PUBLIC AND PRIVATE HIGHER EDUCATION INSTITUTIONS IN MALAYSIA: COMPETING, COMPLEMENTARY OR CROSSBREEDS AS EDUCATION PROVIDERS

    Directory of Open Access Journals (Sweden)

    Wan Chang Da

    2007-01-01

    Full Text Available Delivery of higher education used to be exclusive to the public sector in Malaysia. However, legislative changes made in 1996 led to the coexistence of public and private higher education institutions. In 2007, there were 20 public universities compared to more than 500 private institutions, of which 30 are currently categorised as universities or university colleges. Looking at their respective roles as higher education providers, public and private institutions display characteristics of being substitutes while at the same time serving complementary roles to one another. This dichotomy between public and private higher education institutions can, in fact, be seen as inclining towards a hybrid model that allows both to operate within a single system of higher education provision in the country. Such a hybrid model is evident in how the clientele is being divided between public and private higher institutions. It is also evident in the different roles played by the respective faculty members as well as in the programmes being made available in either type of institutions.

  8. Sex education in the pedagogical practice of public school teachers

    Directory of Open Access Journals (Sweden)

    Camila Borges Rufino

    2013-12-01

    Full Text Available This descriptive study was performed with 29 teachers from three public state schools in Goiânia, Goiás state. The teachers answered a semi-structured questionnaire that aimed at verifying the pedagogical practice in sex education, difficulties related to the theme, and the need for training. Most teachers were male (69% and aged between 25 and 35 years (74%. Half held a graduate degree (54% in human sciences (49%. Nearly all teachers find difficulties in working the topic (89% and need training (93%. Contents on sexuality were not addressed in the Political Pedagogical Projects (76% and the biology program aimed at teaching the theme (55%, a reality that disagrees with the National Curricular Standards, which is based on transversality. Partnerships between health and education must be established, particularly between the Family Health Strategy the higher education institutions, providing public school teachers with the necessary didactic-pedagogical support to address sexuality in the classroom. Descriptors: Sexuality; Schools; Nursing; Public Health.

  9. Catalyzing Effective Science Education: Contributions from the NASA Science Education and Public Outreach Forums

    Science.gov (United States)

    Smith, Denise A.; Bartolone, L.; Eisenhamer, B.; Lawton, B. L.; Schultz, G. R.; Peticolas, L.; Schwerin, T.; Shipp, S.; Astrophysics E/PO Community, NASA; NASA Astrophysics Forum Team

    2013-06-01

    Advancing scientific literacy and strengthening the Nation’s future workforce through stimulating, informative, and effective learning experiences are core principles of the NASA Science Mission Directorate (SMD) education and public outreach (E/PO) program. To support and coordinate its E/PO community in offering a coherent suite of activities and experiences that effectively meet the needs of the education community, NASA SMD has created four Science Education and Public Outreach Forums (Astrophysics, Planetary Science, Heliophysics, Earth Science). Forum activities include: professional development to raise awareness of the existing body of best practices and educational research; analysis and cataloging of SMD-funded education materials with respect to AAAS Benchmarks for Science Literacy; Working Groups that assemble needs assessment and best practices data relevant to Higher Education, K-12 Formal Education, and Informal Science Education audiences; and community collaborations that enable SMD E/PO community members to develop new partnerships and to learn and share successful strategies and techniques. This presentation will highlight examples of Forum and community-based activities related to astronomy education and teacher professional development, within the context of the principles articulated within the NRC Framework for K-12 Science Education and the Next Generation Science Standards. Among these are an emerging community of practice for K-12 educators and online teacher professional development and resources that incorporate misconception research and authentic experiences with NASA Astrophysics data.

  10. Integrity, transparency and education as determinants of optimal public spending

    Directory of Open Access Journals (Sweden)

    Ewa Lotko

    2016-12-01

    Full Text Available The difficulties in the effective implementation of the performance budgeting in Poland has become the starting point for the research presented in this paper. Despite over twenty years of experience in this field, it is difficult to say that public spending are effective, efficient and economical. We consider that this objective could be achieved by applying the optimal model of the functioning of public sector in practice. The model where, apart legal provisions, the moral attitudes and values, education and transparency play the crucial role. Thus the paper presents the results of the online survey, which enabled the identification of learning disabilities in citizens’ control of public expenditure presented in conclusions.

  11. Education and Public Outreach for Nasa's Deep Impact Mission

    Science.gov (United States)

    McFadden, L. A.; Rountree-Brown, M. K.; Warner, E. M.; Claughlin, S. A. M.; Behne, J. M.; Ristvey, J. D.; Baird-Wilkerson, S.; Duncan, D. K.; Gillam, S. D.; Walker, G. H.; Meech, K. J.

    2005-03-01

    The Deep Impact mission’s Education and Public Outreach (E/PO) program brings the principles of physics relating to the properties of matter, motions and forces and transfer of energy to school-aged and public audiences. Materials and information on the project web site convey the excitement of the mission, the principles of the process of scientific inquiry and science in a personal and social perspective. Members of the E/PO team and project scientists and engineers, share their experiences in public presentations and via interviews on the web. Programs and opportunities to observe the comet before, during and after impact contribute scientific data to the mission and engage audiences in the mission, which is truly an experiment.

  12. 78 FR 63170 - Integrated Postsecondary Education Data System (IPEDS) 2013-2016; Extension of Public Comment...

    Science.gov (United States)

    2013-10-23

    ... Integrated Postsecondary Education Data System (IPEDS) 2013-2016; Extension of Public Comment Period... 2) seeking public comment for an information collection entitled, ``Integrated Postsecondary Education Data System (IPEDS) 2013-2016''. The comment period for this information collection request...

  13. Communicating with external publics: managing public opinion and behavior.

    Science.gov (United States)

    Ristino, Robert J

    2007-01-01

    In health care organizational settings public relations plays an important role in managing relationships with a variety of external publics as well as with society in general. Managing these relationships involves both reactive and proactive communication activities. Reactively, public relations responds to public issues, crises and concerns, as well as inquiries from the media and other social institutions. Proactively, public relations engages in deliberately planned campaigns and programs to inform, influence or change behaviors of targeted publics for a wide range of strategic purposes. These purposes include managing the organization's image and identity; influencing public policies; supporting health promotion and education; promoting fund raising and volunteerism; and managing organizational change and crises.

  14. Sustaining NASA’S Astrophysics Education And Public Outreach Projects

    Science.gov (United States)

    Hasan, Hashima; Smith, Denise A.

    2014-06-01

    Sustaining NASA’s Education and Public Outreach (E/PO) projects has been a critical element of the Science Mission Directorate. Astrophysics E/PO programs have built robust partnerships and publicly accessible repositories of their products, which should enable them to form the bases of new initiatives. The recently released digital library, NASAWavelength, has a wealth of information which educators can use to design their own lessons, and students can use as a learning tool. Partnerships with libraries, science museums and amateur astronomers has led to targeted programs such as Astro4Girls and Night Sky Network. Teachers trained as Educator Ambassadors spread the knowledge gained through participating in NASA programs to other educators and students. These and other projects will be presented in this paper as examples of self -sustaining activities, which have a multiplier effect with high impact. While conveying the excitement of scientific discoveries from NASAs Astrophysics missions, these projects provide a powerful means of engaging students towards science and technology careers.

  15. Field Campaign Guidelines

    Energy Technology Data Exchange (ETDEWEB)

    Voyles, J. W. [DOE ARM Climate Research Facility, Washington, DC (United States); Chapman, L. A. [DOE ARM Climate Research Facility, Washington, DC (United States)

    2015-12-01

    This document establishes a common set of guidelines for the Atmospheric Radiation Measurement (ARM) Climate Research Facility for planning, executing, and closing out field campaigns. The steps that guide individual field campaigns are described in the Field Campaign Tracking System and are specifically tailored to meet the scope of each field campaign.

  16. Educating the Public about Deep-Earth Science

    Science.gov (United States)

    Cronin, V. S.

    2010-12-01

    The nature of Earth’s interior is an active frontier of scientific research. Much of our current understanding of sub-crustal Earth is based on knowledge acquired in the last 2-3 decades, made possible by public funding and by dense seismic arrays, satellite remote sensing, increases in computer power that enable use of enhanced numerical techniques, improved theoretical and experimental knowledge of high PT mineral physics and chemistry, and a vigorous scientific community that has been trained to take advantage of these opportunities. An essential component of science is effective communication; therefore, providing for public education about science is a responsibility of the research community. Current public understanding of Earth’s interior is meager at best. In pre-college texts and in non-technical mass media, Earth's interior is typically visualized as an onion or baseball of concentric different-colored shells along whose upper surface "crustal" plates move like packages on conveyor belts of convecting mantle. Or the crust is thought to float on a molten mantle, as in the 19th century ideas of William Lowthian Green. Misconceptions about Earth that are brought to the undergraduate classroom must be confronted frankly and replaced by current understanding based on good science. Persistent ignorance has consequences. What do we want the public to know? First, the public should understand that knowledge of Earth's interior is important, not irrelevant. The public should know that deep-Earth processes result in Earth's dynamic magnetic field. Deep-Earth processes affect how radiation from the Sun reaches Earth, consequently affecting the atmosphere, the oceans, and the viability of life on Earth. The composition and differentiated structure of Earth's interior is a result of the early accretionary history of Earth and the Earth-Moon system. The public should also know that lithospheric tectonics, with all of its consequences (dynamic topography, volcanoes

  17. Public health education in South Asia: a basis for structuring a master degree course

    Directory of Open Access Journals (Sweden)

    Rajendra eKarkee

    2014-07-01

    Full Text Available Countries in South Asian Association for Regional Corporation (SAARC lack enough public health workforces to address their poor public health situation. Recently, there have been efforts to develop capacity building in public health in these countries by producing competent public health workforce through public health institutes and schools. Considering the wide nature of public health, the public health education and curricula should be linked with skills, knowledge and competencies needed for public health practice and professionalism. The three domains of public health practice and the ten essential public health services provide an operational framework to explore this link between public health practice and public health education. This framework incorporates five core areas of public health education. A master degree course in public health can be structured by incorporating these core areas as basic and reinforcing one of these areas as an elective followed by a dissertation work.

  18. Dawn Mission Education and Public Outreach: Science as Human Endeavor

    Science.gov (United States)

    Cobb, W. H.; Wise, J.; Schmidt, B. E.; Ristvey, J.

    2012-12-01

    Dawn Education and Public Outreach strives to reach diverse learners using multi-disciplinary approaches. In-depth professional development workshops in collaboration with NASA's Discovery Program, MESSENGER and Stardust-NExT missions focusing on STEM initiatives that integrate the arts have met the needs of diverse audiences and received excellent evaluations. Another collaboration on NASA ROSES grant, Small Bodies, Big Concepts, has helped bridge the learning sequence between the upper elementary and middle school, and the middle and high school Dawn curriculum modules. Leveraging the Small Bodies, Big Concepts model, educators experience diverse and developmentally appropriate NASA activities that tell the Dawn story, with teachers' pedagogical skills enriched by strategies drawn from NSTA's Designing Effective Science Instruction. Dawn mission members enrich workshops by offering science presentations to highlight events and emerging data. Teachers' awareness of the process of learning new content is heightened, and they use that experience to deepen their science teaching practice. Activities are sequenced to enhance conceptual understanding of big ideas in space science and Vesta and Ceres and the Dawn Mission 's place within that body of knowledge Other media add depth to Dawn's resources for reaching students. Instrument and ion engine interactives developed with the respective science team leads help audiences engage with the mission payload and the data each instrument collects. The Dawn Dictionary, an offering in both audio as well as written formats, makes key vocabulary accessible to a broader range of students and the interested public. Further, as Dawn E/PO has invited the public to learn about mission objectives as the mission explored asteroid Vesta, new inroads into public presentations such as the Dawn MissionCast tell the story of this extraordinary mission. Asteroid Mapper is the latest, exciting citizen science endeavor designed to invite the

  19. The Future Direction of the Stamford Public Schools: The Impact of Policy Trends on Public Education. Stamford Educational Public Policy Impact Study. Volume I.

    Science.gov (United States)

    Feld, Marcia Marker; And Others

    In the last decade, Stamford has been transformed from a suburban town to an urban center of national renown. A responsive yet directive public school system is critical in preserving a feeling of community. The Stamford Educational Planning Committee, a team of interdisciplinary professionals and a broad-based community group, examined trends in…

  20. Utah Public Education Funding: The Fiscal Impact of School Choice. School Choice Issues in the State

    Science.gov (United States)

    Aud, Susan

    2007-01-01

    This study examines Utah's funding system for public education and provides an analysis of the fiscal impact of allowing parents to use a portion of their child's state education funding to attend a school of their choice, public or private. Like many states, Utah is facing pressure to improve its system of public education funding. The state's…

  1. Radical Servant Leadership: A New Practice of Public Education Leadership in the Post-Industrial Age

    Science.gov (United States)

    Letizia, Angelo

    2014-01-01

    Both secondary and postsecondary public education may offer one the last spaces for true democratic dialogue untainted by the market (Giroux, 2011). Public education however is under attack by "reformers" who seek to privatize it and transform it into a market good (Klein, 2007). Due to this, public education needs leaders who will fight…

  2. Racial Differences and Commonalities Ini Student Perceptions of the Public Education System

    Science.gov (United States)

    White, James Alexander

    2004-01-01

    The opportunity and right to obtain a free public education provides the opportunity for all Americans to achieve success socially, financially, and professionally. The public education system has endured decades of changes as it attempts to address social, cultural, and academic issues that arise as the nation evolves. The public education system…

  3. Economics of Tertiary Education - Challenges and dynamics of the public tertiary education in Albania

    Directory of Open Access Journals (Sweden)

    Gledian Llatja

    2016-07-01

    Full Text Available The tertiary education is a critic mechanism for the socio-economic progress, for individuals who aspire a brighter future and it is also considered an important catalyzer of the economic mobility (Department of Treasury and Department of Education, 2012, 2. Based on the positive role and impact that the tertiary education has on the sustainable development, President Obama once stated that it is of damage to treat education as a luxurious public service. In line with the general considerations about the tertiary education in the U.S. the parallel comparison with Albania comes as a direct interpretation of utopia in the education policy-making. As policies are usually drafted based on data and findings, in the case of Albania there is a lack of data on expenses on tertiary education as share of GDP. This stands also for the main limitation of the paper.

  4. Appraising quantitative research in health education: guidelines for public health educators.

    Science.gov (United States)

    Jack, Leonard; Hayes, Sandra C; Scharalda, Jeanfreau G; Stetson, Barbara; Jones-Jack, Nkenge H; Valliere, Matthew; Kirchain, William R; LeBlanc, Cris

    2010-03-01

    Many practicing health educators do not feel they possess the skills necessary to critically appraise quantitative research. This publication is designed to help provide practicing health educators with basic tools helpful to facilitate a better understanding of quantitative research. This article describes the major components- title, introduction, methods, analyses, results, and discussion sections-of quantitative research. Readers will be introduced to information on the various types of study designs and seven key questions health educators can use to facilitate the appraisal process. On reading, health educators will be in a better position to determine whether research studies are well designed and executed.

  5. Appraising Quantitative Research in Health Education: Guidelines for Public Health Educators

    Science.gov (United States)

    Hayes, Sandra C.; Scharalda, Jeanfreau G.; Stetson, Barbara; Jones-Jack, Nkenge H.; Valliere, Matthew; Kirchain, William R.; Fagen, Michael; LeBlanc, Cris

    2010-01-01

    Many practicing health educators do not feel they possess the skills necessary to critically appraise quantitative research. This publication is designed to help provide practicing health educators with basic tools helpful to facilitate a better understanding of quantitative research. This article describes the major components—title, introduction, methods, analyses, results and discussion sections—of quantitative research. Readers will be introduced to information on the various types of study designs and seven key questions health educators can use to facilitate the appraisal process. Upon reading, health educators will be in a better position to determine whether research studies are well designed and executed. PMID:20400654

  6. Analysis and comparison of performance of photovoltaic systems from the “Counting the Sun” public awareness campaign on PV performance

    NARCIS (Netherlands)

    Tsafarakis, O.; van Sark, W.G.J.H.M.

    2015-01-01

    Detailed analysis of 5000 systems that took part in the 2014 measurement campaign “Counting the Sun” was performed as besides the weekly yield also system descriptions were available. With average energy yield of 33.4 kWh/kWp, and average performance ratio of 0.74 for all systems, performance ratio

  7. Healthcare decision-tools a growing Web trend: three-pronged public relations campaign heightens presence, recognition for online healthcare information provider.

    Science.gov (United States)

    2006-01-01

    Schwartz Communications, LLC, executes a successful PR campaign to position Subimo, a provider of online healthcare decision tools, as a leader in the industry that touts names such as WebMD.com and HealthGrades.com. Through a three-pronged media relations strategy, Schwartz and Subimo together branded the company as an industry thought-leader.

  8. Public Interaction and Educational Outreach on the Yucca Mountain Project

    Energy Technology Data Exchange (ETDEWEB)

    A. Benson; Y. Riding

    2002-11-14

    In July 2002, the U.S. Congress approved Yucca Mountain in Nevada as the nation's first long-term geologic repository site for spent nuclear fuel and high-level radioactive waste. This major milestone for the country's high-level radioactive waste disposal program comes after more than twenty years of scientific study and intense public interaction and outreach. This paper describes public interaction and outreach challenges faced by the U.S. Department of Energy's (DOE) Yucca Mountain Project in the past and what additional communication strategies may be instituted following the July 2002 approval by the U.S. Congress to develop the site as the nation's first long-term geologic repository for spent nuclear fuel and high-level radioactive waste. The DOE public involvement activities were driven by two federal regulations--the National Environmental Policy Act (NEPA) and the Nuclear Waste Policy Act (NWPA) of 1982, as amended. The NEPA required that DOE hold public hearings at key points in the development of an Environmental Impact Statement (EIS) and the NWPA required the agency to conduct public hearings in the vicinity of the site prior to making a recommendation regarding the site's suitability. The NWPA also provided a roadmap for how DOE would interact with affected units of government, which include the state of Nevada and the counties surrounding the site. Because the Department anticipated and later received much public interest in this high-profile project, the agency decided to go beyond regulatory-required public involvement activities and created a broad-based program that implemented far-reaching public interaction and outreach tactics. Over the last two decades, DOE informed, educated, and engaged a myriad of interested local, national, and international parties using various traditional and innovative approaches. The Yucca Mountain Project's intensive public affairs initiatives were instrumental in involving the public

  9. Flexibility for Survival: State Funding and Contingent Faculty Employment at Public Higher Education Institutions

    Science.gov (United States)

    Frye, Joanna R.

    2015-01-01

    The dynamics of state funding for public higher education in the United States are changing. Per-student state appropriations to higher education have decreased over the past few decades and have become increasingly volatile from year to year. As public higher education institutions seek ways to educate more students with fewer and less…

  10. The history of European public health education accreditation in perspective

    Directory of Open Access Journals (Sweden)

    Julien D. Goodman

    2015-12-01

    Full Text Available Aim: The aim of this paper is to investigate the history of accreditation of academic public health education and understand why there is a 65 year gap between the first system in America and the uptake of accreditation in Europe. The paper intends to search for parallels and dissimilarities between the development in America and Europe and then consider if any parallels could be used for determining the future role of accreditation in Europe. Methods: The paper draws heavily upon a literature review and analysis and the examination and interpretation of primary and secondary sources. Firstly there is an exploration of the American development which is complemented by an evaluation of the developments in Europe. Results: The paper demonstrates that there are two key features required for the development of accreditation: interstate collaboration and a liberalisation or opening up of the education market. Conclusions: Since the Second World War, Europe has embraced interstate collaboration which has led to a liberalisation of certain economic markets. The future for sector based accreditation of public health education will be determined by the extent Europe pursues liberalisation and whether a competitive environment will bring into question the transparency and trust in state sponsored accreditation agencies.

  11. Basic Education Awareness Campaign Conducted in Niger with Trade Unions, Parents' Representatives and Political Authorities at Various Levels

    Science.gov (United States)

    Oumarou, Hamissou; Namata, Issa

    2006-01-01

    Education policy in Niger is made up of all the tendencies and decisions, which over time have determined the development of Niger's education sector and its components. In this article, the author discusses the implementation stages of education policy, that is: (1) Adoption of the General Policy Act; and (2) Planning of the implementation of the…

  12. Adding a Social Marketing Campaign to a School-Based Nutrition Education Program Improves Children's Dietary Intake: A Quasi-Experimental Study.

    Science.gov (United States)

    Blitstein, Jonathan L; Cates, Sheryl C; Hersey, James; Montgomery, Doris; Shelley, Mack; Hradek, Christine; Kosa, Katherine; Bell, Loren; Long, Valerie; Williams, Pamela A; Olson, Sara; Singh, Anita

    2016-08-01

    Evidence supports the use of social marketing campaigns to improve nutrition knowledge and reinforce the effects of nutrition education programs. However, the additional effects of parent-focused social marketing with nutrition education have received little attention. Our aim was to assess the impact of the Iowa Nutrition Network's school-based nutrition education program (Building and Strengthening Iowa Community Support for Nutrition and Physical Activity [BASICS]) and the benefits of adding a multichannel social marketing intervention (BASICS Plus) to increase parent-directed communication. A quasi-experimental design with three study conditions compared a school-based nutrition education program (BASICS) with a school-based and social marketing intervention (BASICS Plus) and a no-treatment comparison group. The study included 1,037 third-grade students attending 33 elementary schools and their parents. Measures included parents' reports of their children's in-home consumption of fruits and vegetables (F/V) and use of low-fat/fat-free milk. Data on F/V were collected using a modified version of the University of California Cooperative Extension Food Behavior Checklist; and data on milk use were collected using two questions from the National Health and Nutrition Examination Survey. Multilevel, mixed-effect regression models that account for correlation within repeated measures and children within school were used to compare the mean change over time in the outcome variable for one study group with the mean change over time for another study group. Children in BASICS increased mean consumption of fruit by 0.16 cups (P=0.04) compared with children in the comparison group. Children in BASICS Plus increased mean consumption of fruit by 0.17 cups (P=0.03) and mean consumption of vegetables by 0.13 cups (P=0.02). Children in BASICS Plus were 1.3 times (P=0.05) more likely to use low-fat/fat-free milk than children in either the BASICS group or the comparison group

  13. Relationship Between the Police Educational Formation System and Public Security

    Directory of Open Access Journals (Sweden)

    Artur Beu

    2013-04-01

    Full Text Available The harmonization between the Albanian police education system and the EuropeanFramework and in particular with the Bologna System is a must of nowadays and for thepolice organization itself. In this context, the police organization needs to be upgradeespecially in the upper level but it can’t be understood without an adequate educationalsystem. Currently, the challenges of the police education system face some obstacles offormation type which lead to a lack in the police education to achieve university levels.This will return into a boomerang for the forthcoming generations which are beingprepared to be police staff, due to the lack of relevant university education. Based on thecurrent education model, a police officer recruit has the opportunity to joint policeorganization after the high school (18 years old, and his education level is destined to benot upgraded in any way in order to reach university levels. It seems that Albania has somuch need to an escalation process when it comes to the police education system that itcan accept a missing formation which could lead to real problems in the near future. Thistype of model could function in the basic operational level but it is destined tomalfunction in the upper level of leadership. In this contexts it is needed a paralleluniversity education level associated to the police education formation in order toupgrade the police leadership. Currently, there is no experience of cooperation betweenuniversities and police formation institution in this regard. In Europe and other countriesof the Region the main goal is the unification of curricula in order to have some commoncore curricula and in this manner to improve the mutual exchange of students and cadetsfrom one to another institution and from one to another country. This is absolutelyachievable also in police education and formation framework. A more effectivecooperation and exchange process of students among police academies and

  14. Appraising qualitative research in health education: guidelines for public health educators.

    Science.gov (United States)

    Jeanfreau, Scharalda G; Jack, Leonard

    2010-09-01

    Research studies, including qualitative studies, form the basis for evidence-based practice among health professionals. However, many practicing health educators do not feel fully confident in their ability to critically appraise qualitative research studies. This publication presents an overview of qualitative research approaches, defines key terminology used in qualitative research, and provides guidelines for appraising the strengths and weaknesses of published qualitative research. On reading, health educators will be better equipped to evaluate the quality of the evidence through critical appraisals of qualitative research publications.

  15. Public education: Learning to say what we want to say

    Energy Technology Data Exchange (ETDEWEB)

    Heimlich, J.E.; Manel, K.M.; Fentiman, A. [and others

    1995-12-31

    Most people involved in the public arena know that people often react with fear and concern to the word {open_quotes}radiation.{close_quotes} It is also known that many of these same people readily admit they have little knowledge of the topic. As publics are facing the demands of decision making related to low level radioactive waste, discussions of high level waste challenges, and confusing information regarding what are sound data, the difficulty in conveying good, science based information to the public is increased. In examining the various groups involved in the low level radioactive waste (LLRW) discussions, it is some of the environmental activist groups with an anti-nuclear goal whose messages are heard by the general public. Why do these groups succeed and others not? This paper will provide a cursory examination of issues surrounding how people hear the radiation science message, what people want and need to know versus what the scientific literature contains and provide examples of how information is presented from the LLRW Education Program at Ohio State University.

  16. Appraising Quantitative Research in Health Education: Guidelines for Public Health Educators

    OpenAIRE

    Jack, Leonard; Hayes, Sandra C; Scharalda, Jeanfreau G.; Stetson, Barbara; Jones-Jack, Nkenge H.; Valliere, Matthew; Kirchain, William R.; Fagen, Michael; LeBlanc, Cris

    2010-01-01

    Many practicing health educators do not feel they possess the skills necessary to critically appraise quantitative research. This publication is designed to help provide practicing health educators with basic tools helpful to facilitate a better understanding of quantitative research. This article describes the major components—title, introduction, methods, analyses, results and discussion sections—of quantitative research. Readers will be introduced to information on the various types of stu...

  17. Factores de éxito en campañas de alimentación saludable: un estudio de casos Success factors in public healthy eating campaigns: a case study

    Directory of Open Access Journals (Sweden)

    J. Aschemann-Witzel

    2012-10-01

    Full Text Available Introducción: Rara vez se ha evaluado la efectividad de las campañas e intervenciones de información pública. Por ello, el estudio de actividades exitosas podría contribuir al desarrollo y puesta en práctica en el futuro de campañas e intervenciones a favor de una alimentación saludable Objetivos: El objetivo del presente estudio de campañas de información sobre alimentación saludable fue primeramente la identificación de los factores de éxito de las mismas, y seguidamente la descripción de sus inter-relaciones. Métodos: Se entrevistaron a 11 representantes de industrias alimentarias cuyas campañas fueron identificadas como exitosas en una etapa previa del estudio. Las entrevistas fueron luego analizadas con respecto a los factores de éxito potenciales. Estos últimos fueron posteriormente utilizados para desarrollar un modelo de factores de éxito y sus interrelaciones. Resultados: El éxito de los casos estudiados fue atribuido primeramente a las características del ambiente macro, o a una colaboración entre los sectores público y privado. Segundo, se identificó al compromiso de las comunidades, elementos de empoderamiento del grupo objetivo y a la ejecución de medidas de marketing social. Tercero, el éxito puede atribuirse a la adopción por parte de la ciudadanía de las campañas y los cambios estructurales consecuentes. Conclusiones: El modelo y los factores de éxito identificados resaltan que el éxito puede originarse en tres fases cruciales, el diseño y montaje de la campaña, su ejecución y finalmente, su interacción con la ciudadanía. El modelo puede servir como guía para el desarrollo de campañas en el futuro.Introduction: Public campaigns and interventions are rarely fully evaluated regarding their effectiveness. The analysis of past, successful activities can contribute to the future development of public campaigns and interventions for healthier eating. Objectives: The study of public campaigns and

  18. Adapting the Get Yourself Tested Campaign to Reach Black and Latino Sexual-Minority Youth.

    Science.gov (United States)

    Garbers, Samantha; Friedman, Allison; Martinez, Omar; Scheinmann, Roberta; Bermudez, Dayana; Silva, Manel; Silverman, Jen; Chiasson, Mary Ann

    2016-09-01

    Culturally appropriate efforts are needed to increase sexually transmitted disease (STD) testing and care among Black and Latino sexual-minority youth, who are at high risk for STDs. Get Yourself Tested, a national testing campaign, has demonstrated success among youth, but it has yet to be assessed for relevance or impact among this population. This effort included (1) formative and materials-testing research through focus groups; (2) adaptation of existing Get Yourself Tested campaign materials to be more inclusive of Black and Latino sexual-minority youth; (3) a 3-month campaign in four venues of New York City, promoting STD testing at events and through mobile testing and online and social media platforms; (4) process evaluation of outreach activities; and (5) an outcome evaluation of testing at select campaign venues, using a preexperimental design. During the 3-month campaign period, the number of STD tests conducted at select campaign venues increased from a comparable 3-month baseline period. Although testing uptake through mobile vans remained low in absolute numbers, the van drew a high-prevalence sample, with positivity rates of 26.9% for chlamydia and 11.5% for gonorrhea. This article documents the process and lessons learned from adapting and implementing a local campaign for Black and Latino sexual-minority youth. © 2016 Society for Public Health Education.

  19. Public Participation, Education, and Engagement in Drought Planning

    Science.gov (United States)

    Bathke, D. J.; Wall, N.; Haigh, T.; Smith, K. H.; Bernadt, T.

    2014-12-01

    Drought is a complex problem that typically goes beyond the capacity, resources, and jurisdiction of any single person, program, organization, political boundary, or sector. Thus, by nature, monitoring, planning for, and reducing drought risk must be a collaborative process. The National Drought Mitigation Center, in partnership with the National Integrated Drought Information System (NIDIS) Program Office and others, provides active engagement and education drought professionals, stakeholders, and the general public about managing drought-related risks through resilience planning, monitoring, and education. Using case studies, we discuss recruitment processes, network building, participation techniques, and educational methods as they pertain to a variety of unique audiences with distinct objectives. Examples include collaborative decision-making at a World Meteorological Organization conference; planning, and peer-learning among drought professionals in a community of practice; drought condition monitoring through citizen science networks; research and education dissemination with stakeholder groups; and informal learning activities for all ages. Finally, we conclude with evaluation methods, indicators of success, and lessons learned for increasing the effectiveness of our programs in increasing drought resilience.

  20. The Canadian Astronomy Education and Public Outreach Initiative

    Science.gov (United States)

    Percy, J. R.

    2002-05-01

    In Canada, astronomers do not have access to science and mathematics education funding such as NSF and NASA provide in the USA. Nevertheless, the Canadian astronomical community has always been very active in education and public outreach (EPO) at the local, provincial, and national level, thanks to the initiative of astronomers -- both professional and amateur -- and their institutions and associations. In 2001, the Canadian astronomical community embarked on a major EPO initiative, led by the Canadian Astronomical Society (CAS) in partnership with the Royal Astronomical Society of Canada (RASC) and other organizations. The initiative was motivated by a new long-range plan for astronomy in Canada, by the availability of modest funding for EPO, by the appearance of astronomy in the school science curriculum in several provinces, and by a heightened national interest in science education and literacy. As Chair of the CAS Education Committee, and coordinator of the EPO initiative, I shall describe its origin, funding, goals and strategies, organization, partnerships, programs, and projects. Supported by a PromoScience grant from NSERC Canada.

  1. The Moderated Influence of Perceived Behavioral Control on Intentions among the General U.S. Population: Implications for Public Communication Campaigns

    Science.gov (United States)

    Martinez, Lourdes S.; Lewis, Nehama

    2016-01-01

    This study reports results from a large population-based survey of U.S. adults showing perceived behavioral control (PBC) moderations of associations between (1) attitude and intention, and (2) perceived norms and intention to engage in six health behaviors. Results are based on data collected from a nationally representative sample of U.S. adults ages 40-70 (N=2,489) and extend understanding of how behavioral theory can be used to guide the design and evaluation of health communication campaigns. OLS regression analyses show evidence for a significant positive PBC moderation of (1) attitude and intention, and (2) perceived norms and intention such that attitude or perceived norms toward the behavior is more strongly associated with behavioral intention among participants reporting higher levels of PBC. Implications for message design and the evaluation of communication campaigns are discussed. PMID:27565188

  2. Education in the Direction of Public-Private Partnership

    Directory of Open Access Journals (Sweden)

    Norma Suely Siqueira Eiras

    2008-07-01

    Full Text Available The process of the neoliberalism reveals, at its more intense moment, the submission of all the levels of the life human being the mercantile transactions, the capitalist inclination to the world-wide trading. In this manner, the neoliberal proposals objectify, over all, the creation of an only feeling to guarantee the success of its ideals of globalization, free-economy and State minimum, not inhibit the social politics, but partnership of the market. Amongst the artifices used for the neoliberal proposers, placed the Public-Private Partnerships (PPPs with which this article concerns. From the conceptualization and characterization of the instrument Public-Private Partnerships (PPPs, national and European projects, developed through the PPPs, had been analyzed. The subjects of these projects involve Technology of Computer science and Communication and eLearning (education + technology + in the distance. Reflections had evidenced that the partnerships between governments and multinationals companies can lead to a loss of control on the part of the State on the educational formation of the citizens and the loss of identity of its resumes. The explanation for this phenomenon happens of the trend to the globalization. On the other hand, these partnerships bring profits politicians to the governments and economic to the companies.

  3. Publicity and education are fundamental to China's family planning programme.

    Science.gov (United States)

    Zou, P

    1987-04-01

    This article summarizes and discusses the documents concerning family planning promulgated by the Communist Party, National People's Congress and the Government of China since the start of China's family planning program. In 1955 a document was issued entitled the Directive Concerning Population Control pointing out that the public should be made aware of birth control. In 1965 the summary of the 2nd Conference on Urban Work discussed ways of explaining the significance of family planning, to make it a voluntary action of the people. In 1980 the necessity of 1 child per couple was pointed out and policies were formulated regarding ideological and political education. During the 80's several documents were issued which stressed the voluntariness and initiative of the people in practicing birth control, and that any type of coercion was prohibited. For 30 years the fundamental practice of strengthening publicity and education and opposing coercion has remained unchanged no matter how birth policies have been scored in population control since 1979.

  4. Museum Monsters and Victorious Viruses: Improving Public Understanding of Emerging Biomedical Research.

    Science.gov (United States)

    Diamond, Judy; Jee, Benjamin; Matuk, Camilla; McQuillan, Julia; Spiegel, Amy N; Uttal, David

    2015-07-01

    Although microbes directly impact everyone's health, most people have limited knowledge about them. In this article, we describe a museum and media public education campaign aimed at helping diverse audiences better understand emerging knowledge about microbes and infectious disease. Funded primarily by the Science Education Partnership (SEPA) program of the National Institutes of Health, this campaign involved crosscutting programs designed to extend impacts throughout a broad public audience.

  5. Research and Activism about Girls' Education for Global Democracy: The Case of the Campaign "Etna, Volcano of Peace," Catania, Italy

    Science.gov (United States)

    Cristaldi, Melita; Pampanini, Giovanni

    2016-01-01

    According to a progressive interpretation of human development, girls' education should form an integral part of a full democratic system. Nevertheless, girls' education is threatened and attacked in many ways in current societies, be they authoritarian or democratic societies, developing or developed ones. In this article the two authors, both…

  6. Executive Compensation in California Public Higher Education, 2000-2001. Higher Education Update.

    Science.gov (United States)

    California State Postsecondary Education Commission, Sacramento.

    This report reviews the policies and resultant compensation levels for executives in California public higher education. The report also contains information on California's community colleges. In responding to the legislative directive, the report focuses on describing changes in policy or compensation levels over the last 12 months. Compensation…

  7. Public Tourism Education and Training in Greece: A Study of the Necessity for Educational Restructuring

    Science.gov (United States)

    Diplari, Anna; Dimou, Irini

    2010-01-01

    The authors examine the Greek public tourism education and training system and its structure in order to identify whether there is a need for restructuring and development. To this end, they assess the relationship between the knowledge and skills provided and the requirements of the labour market and the needs of tourism enterprises with regard…

  8. Public Tourism Education and Training in Greece: A Study of the Necessity for Educational Restructuring

    Science.gov (United States)

    Diplari, Anna; Dimou, Irini

    2010-01-01

    The authors examine the Greek public tourism education and training system and its structure in order to identify whether there is a need for restructuring and development. To this end, they assess the relationship between the knowledge and skills provided and the requirements of the labour market and the needs of tourism enterprises with regard…

  9. The "Know Stroke" Campaign

    Science.gov (United States)

    ... Current Issue Past Issues Special Section The "Know Stroke" Campaign Past Issues / Summer 2007 Table of Contents ... campaign for the U.S. Hispanic community. 1 Know Stroke A stroke occurs when the blood supply to ...

  10. Campaign Consultants - Client Payments

    Data.gov (United States)

    City of San Francisco — Campaign Consultants are required to report ���economic consideration�۝ promised by or received from clients in exchange for campaign consulting services during the...

  11. Public Education and Outreach for Observing Solar Eclipses and Transits

    Science.gov (United States)

    Pasachoff, Jay M.

    2015-08-01

    The general public is often very interested in observing solar eclipses, with widespread attention from newspapers and other sources often available only days before the events. Recently, the 2012 eclipse's partial phases in Australia and the 2015 eclipse's partial phases throughout Europe as well as western Asia and northern Africa, were widely viewed. The 21 August 2017 eclipse, whose totality will sweep across the Continental United States from northwest to southeast, will have partial phases visible throughout the U.S., Canada, Mexico, Central America, and into South America. The 2019 and 2020 partial phases of total eclipses will be visible throughout South America, and partial phases from annular eclipses will be visible from other parts of the world. The 9 May 2016 transit of Mercury will be best visible from the Western Hemisphere, Europe, and Africa. Many myths and misunderstandings exist about the safety of observing partial phases, and it is our responsibility as astronomers and educators to transmit accurate information and to attempt the widest possible distribution of such information. The Working Group on Public Education at Eclipses and Transits, formerly of Commission 46 on Education and Development and now of New Commission 11, tries to coordinate the distribution of information. In collaboration with the Solar Division's Working Group on Solar Eclipses, their website at http://eclipses.info is a one-stop shop for accurate information on how to observe eclipses, why it is interesting to do so, where they will be visible (with links to online maps and weather statistics), and how encouraging students to observe eclipses can be inspirational for them, perhaps even leading them to realize that the Universe can be understood and therefore renewing the strength of their studies. Links to information about transits of Mercury and Venus are also included.

  12. PERBANDINGAN IMPLEMENTASI ADVERTISING CAMPAIGN

    OpenAIRE

    Francisca Hanna , Febrianti

    2013-01-01

    Advertising campaign merupakan serangkaian bentuk iklan melalui berbagai media dan berpusat pada satu tema dalam satu waktu. Tujuan utama advertising campaign adalah menyampaikan pesan dalam suatu tema yang diluncurkan kepada masyarakat sehingga tema tersebut menjadi ciri khas produk. Peluncuran tema campaign oleh Coca Cola dan Pepsi yang merupakan rival dalam kategori beverage merupakan obyek dari penelitian ini. Kesuksesan sebuah tema advertising campaign dilihat dengan menggunakan paramet...

  13. A Community Publication and Dissemination System for Hydrology Education Materials

    Science.gov (United States)

    Ruddell, B. L.

    2015-12-01

    Hosted by CUAHSI and the Science Education Resource Center (SERC), federated by the National Science Digital Library (NSDL), and allied with the Water Data Center (WDC), Hydrologic Information System (HIS), and HydroShare projects, a simple cyberinfrastructure has been launched for the publication and dissemination of data and model driven university hydrology education materials. This lightweight system's metadata describes learning content as a data-driven module with defined data inputs and outputs. This structure allows a user to mix and match modules to create sequences of content that teach both hydrology and computer learning outcomes. Importantly, this modular infrastructure allows an instructor to substitute a module based on updated computer methods for one based on outdated computer methods, hopefully solving the problem of rapid obsolescence that has hampered previous community efforts. The prototype system is now available from CUAHSI and SERC, with some example content. The system is designed to catalog, link to, make visible, and make accessible the existing and future contributions of the community; this system does not create content. Submissions from hydrology educators are eagerly solicited, especially for existing content.

  14. Education for Sustainability: Teaching and Learning, Research and Publications, Consultancy

    Directory of Open Access Journals (Sweden)

    S. P. Rao

    2005-12-01

    Full Text Available The built environment is an integral part of the infrastructure necessary for survival. The environmental sustainability of our future generations is being scrutinised by the people responsible for the higher education. The role of higher education in creating a more environmentally sustainable future is undeniable. The aim would be to train the professionals to be environmentally literate. These issues present a challenge to the educationist as well as to the students of the Built Environment, to reconcile the environmental aspects as part of the built environment. The focus of the paper is mainly on the teaching approaches specifically on the integration of environmental sustainability issues into the subjects offered. This relates to the development of the student's awareness, perceptions of environmental sustainability and to the issues at stake with the intention to set a structured inte gration of environmental sustainability, through subjects related to the various aspects of the built environment education. These issues are in congruence with the publications of the new criteria for the validation of the courses in Built Environment, which contains newly articulated demands for students to have an understanding of the natural world and of the impact of their designs on the environment as well as on the humans.

  15. Diversity: A Corporate Campaign

    Science.gov (United States)

    Akiyama, Diana D.

    2008-01-01

    In this article, the author calls for a "campaign" because she believes there is a need to build upon the successes of diversity initiatives with renewed commitment, in much the same way as capital campaigns build upon past successes and refocus campuses on their work. Just as a capital campaign invests in financial stability by stimulating…

  16. The Sprite 2003 Campaign

    DEFF Research Database (Denmark)

    Neubert, T.; Laursen, S.; Rasmussen, I. L.;

    2003-01-01

    During the northern hemisphere summer of 2003, from July 18 to September 18, a sprite observation campaign was conducted with measurements from Southern Europe, coordinated with measurements from the magnetically conjugate region in South Africa. The goal of the campaign was to investigate...... emissions. The presentation will give an overview of the campaign, the meteorological conditions, and present some first results....

  17. The Pill Not Taken: Revisiting Physical Education Teacher Effectiveness in a Public Health Context

    Science.gov (United States)

    McKenzie, Thomas L.; Lounsbery, Monica A. F.

    2014-01-01

    In "Physical Education Teacher Effectiveness in a Public Health Context," we took a broad view of physical education (PE) teacher effectiveness that included public health need and support for PE. Public health officials have been consistent and fervent in their support of PE, and for more than two decades, they have called on schools to…

  18. A Tale of Two Pities: The Story of Public Higher Education Finance in America

    Science.gov (United States)

    Longanecker, David

    2006-01-01

    Institutions of higher education lament the fact that policymakers have lost faith in them, particularly public higher education. One proof of such loss of faith is the substantial, steady, and sustained decline of share of public resources devoted to higher education. One unfortunate consequence of this decline in funding has been increased…

  19. Making and Moving Publics: Stuart Hall's Projects, Maximal Selves and Education

    Science.gov (United States)

    Roman, Leslie G.

    2015-01-01

    An extraordinary educator and public intellectual, Stuart Hall's career as a scholar, activist, teacher and mentor has touched almost every field in the social sciences and humanities. Paradoxically, education rarely claims him as an educator. Stuart Hall's refusal to see publics as given, fixed or settled matters with clear or final demarcations…

  20. 11 CFR 110.12 - Candidate appearances on public educational institution premises.

    Science.gov (United States)

    2010-01-01

    ... educational institution exempt from federal taxation under 26 U.S.C. 115, such as a school, college or... normal charge. An unincorporated public educational institution exempt from federal taxation under 26 U.S...'s academic community or the general public (whichever is invited) on the educational...