Communicating with external publics: managing public opinion and behavior.

Science.gov (United States)

Ristino, Robert J

2007-01-01

In health care organizational settings public relations plays an important role in managing relationships with a variety of external publics as well as with society in general. Managing these relationships involves both reactive and proactive communication activities. Reactively, public relations responds to public issues, crises and concerns, as well as inquiries from the media and other social institutions. Proactively, public relations engages in deliberately planned campaigns and programs to inform, influence or change behaviors of targeted publics for a wide range of strategic purposes. These purposes include managing the organization's image and identity; influencing public policies; supporting health promotion and education; promoting fund raising and volunteerism; and managing organizational change and crises.

45 CFR 1370.5 - Public information campaign grants.

Science.gov (United States)

2010-10-01

... 45 Public Welfare 4 2010-10-01 2010-10-01 false Public information campaign grants. 1370.5 Section 1370.5 Public Welfare Regulations Relating to Public Welfare (Continued) OFFICE OF HUMAN DEVELOPMENT... VIOLENCE PREVENTION AND SERVICES PROGRAMS § 1370.5 Public information campaign grants. Each grantee awarded...

Raising Public Awareness of Clinical Trials: Development of Messages for a National Health Communication Campaign.

Science.gov (United States)

Massett, Holly A; Dilts, David M; Bailey, Robert; Berktold, Jennifer; Ledsky, Rebecca; Atkinson, Nancy L; Mishkin, Grace; Denicoff, Andrea; Padberg, Rose Mary; Allen, Marin P; Silver, Karen; Carrington, Kelli; Johnson, Lenora E

2017-05-01

Clinical trials are essential for developing new and effective treatments and improving patient quality of life; however, many trials cannot answer their primary research questions because they fall short of their recruitment goals. This article reports the results of formative research conducted in two populations, the public and primary care physicians, to identify messages that may raise awareness and increase interest in clinical trials and be used in a national communication campaign. Results suggested that participants were primarily motivated to participate in clinical trials out of a self-interest to help themselves first. Messages illustrated that current treatments were tested via clinical trials, helped normalize trials as routine practices, and reduced concerns over trying something new first. Participants wanted messages that portray trials as state-of-the-art choices that offer some hope, show people like themselves, and are described in a clear, concise manner with actionable steps for them to take. The study revealed some differences in message salience, with healthy audiences exhibiting lower levels of interest. Our results suggest that targeted messages are needed, and that communication with primary health-care providers is an important and necessary component in raising patient awareness of the importance of clinical trials.

The Strategy and Implementation of the Rosetta Communication Campaign

Science.gov (United States)

Bauer, M.; McCaughrean, M.; Landeau-Constantin, J.

2016-03-01

The communication campaign for Rosetta has been the biggest success in the history of European Space Agency outreach, resulting in global awareness for the agency. The mission itself is an extraordinary operational and scientific success, but communicating only the operational and scientific firsts would likely not have brought the Rosetta orbiter and Philae lander to the attention of so many people, and would not have made the mission part of people's lives across the globe. The additional impact brought to the mission through the communication campaign was based on a strategic approach focusing on: real-time release of information with maximum transparency; direct real-time access for media and social media; adding a human dimension to the story; and communicating the risks openly in order to manage expectations. In this article we describe our overall strategy, illustrate its implementation, and provide the framework for subsequent articles in this journal highlighting specific aspects of the campaign in more detail.

Peculiarities of a communication strategy in the public sector

Directory of Open Access Journals (Sweden)

Corina Radulescu

2012-12-01

Full Text Available Public communication through all its registers – information, formation, service advertisement, campaigns – has an impact on citizens wanting to persuade them and sometimes wanting to change their opinions, behaviour. When such communication activities are organized – observing certain rules to be followed – the effects are positive. Therefore, in the present paper we describe the development stages of a communication strategy for public institution, pointing out the moment of detailed planningtarget groups, objectives, conceiving the message, choosing the communication tools. We want to point out that among all these it should be as much coherence as possible, reciprocal adaptability; the higher the coherence, the more efficient the communication process.

Disaster Managers’ Perception of Effective Visual Risk Communication for General Public

NARCIS (Netherlands)

Charriere, M.K.M.; Bogaard, T.A.; Mostert, E.

2012-01-01

Risk communication is one of the measures that should be implemented to increase the awareness and preparedness of the general public in order to attain disaster risk reduction. Among the various forms that can be used in communication campaigns, visualizations are appropriate to disseminate

The Effect of Campaign-Generated Interpersonal Communication on Campaign-Targeted Health Outcomes: A Meta-Analysis.

Science.gov (United States)

Jeong, Michelle; Bae, Rosie Eungyuhl

2017-06-16

This study examined the effect of mass media campaign-generated conversations on campaign-targeted health outcomes, via a systematic meta-analysis of 28 studies (including 124 sub-studies and a total of 138,898 participants). The study also conducted a series of moderation analyses to examine the conditions under which interpersonal communication has larger effects on bringing about the desired outcomes. The findings of this meta-analysis indicate that campaign-generated conversations have a positive effect on inducing campaign-targeted outcomes (OR = 1.28) and show that this effect is moderated by health topic addressed by the campaign, the type of outcome being targeted by the campaign, and with whom people converse, along with several other campaign-relevant and study-relevant variables. The implications of these findings for future research are discussed.

Teaching the Public Relations Campaigns Course.

Science.gov (United States)

Worley, Debra A.

2001-01-01

Argues for a Campaign Planning Course in the undergraduate public relations major. Discusses nine course objectives. Describes five phases of campaign planning and implementation, how the phase approach includes important course topics, and how it fulfills course objectives. Describes how student groups work with actual clients throughout the…

Lessons for public health campaigns from analysing commercial food marketing success factors: a case study.

Science.gov (United States)

Aschemann-Witzel, Jessica; Perez-Cueto, Federico J A; Niedzwiedzka, Barbara; Verbeke, Wim; Bech-Larsen, Tino

2012-02-21

Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public sector activities. The aim of the present study was to empirically identify food marketing success factors that, using the social marketing approach, could help improve public health campaigns to promote healthy eating. In this case-study analysis, 27 recent and successful commercial food and beverage marketing cases were purposively sampled from different European countries. The cases involved different consumer target groups, product categories, company sizes and marketing techniques. The analysis focused on cases of relatively healthy food types, and nutrition and health-related aspects in the communication related to the food. Visual as well as written material was gathered, complemented by semi-structured interviews with 12 food market trend experts and 19 representatives of food companies and advertising agencies. Success factors were identified by a group of experts who reached consensus through discussion structured by a card sorting method. Six clusters of success factors emerged from the analysis and were labelled as "data and knowledge", "emotions", "endorsement", "media", "community" and "why and how". Each cluster subsumes two or three success factors and is illustrated by examples. In total, 16 factors were identified. It is argued that the factors "nutritional evidence", "trend awareness", "vertical endorsement", "simple naturalness" and "common values" are of particular importance in the communication of health with regard to food. The present study identified critical factors for the success of commercial food marketing campaigns related to the issue of nutrition and health, which are possibly transferable to the public health sector. Whether or not a particular

Lessons for public health campaigns from analysing commercial food marketing success factors: a case study

Science.gov (United States)

2012-01-01

Background Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public sector activities. The aim of the present study was to empirically identify food marketing success factors that, using the social marketing approach, could help improve public health campaigns to promote healthy eating. Methods In this case-study analysis, 27 recent and successful commercial food and beverage marketing cases were purposively sampled from different European countries. The cases involved different consumer target groups, product categories, company sizes and marketing techniques. The analysis focused on cases of relatively healthy food types, and nutrition and health-related aspects in the communication related to the food. Visual as well as written material was gathered, complemented by semi-structured interviews with 12 food market trend experts and 19 representatives of food companies and advertising agencies. Success factors were identified by a group of experts who reached consensus through discussion structured by a card sorting method. Results Six clusters of success factors emerged from the analysis and were labelled as "data and knowledge", "emotions", "endorsement", "media", "community" and "why and how". Each cluster subsumes two or three success factors and is illustrated by examples. In total, 16 factors were identified. It is argued that the factors "nutritional evidence", "trend awareness", "vertical endorsement", "simple naturalness" and "common values" are of particular importance in the communication of health with regard to food. Conclusions The present study identified critical factors for the success of commercial food marketing campaigns related to the issue of nutrition and health, which are possibly transferable to the public health

Communication, Reasoning, and Planned Behaviors: Unveiling the Effect of Interactive Communication in an Anti-Smoking Social Media Campaign.

Science.gov (United States)

Namkoong, Kang; Nah, Seungahn; Record, Rachael A; Van Stee, Stephanie K

2017-01-01

This study examines direct and indirect effects of interactive communication in an antismoking social media campaign. To that end, we pose a multitheoretical framework that integrates communication mediation models and the Theory of Planned Behavior. To test the theorized model, we conducted an experiment using a two-group pretest-posttest design. Participants (N = 201) were randomly assigned into two experimental conditions: "campaign message reception only" as a control group and "message reception and social interaction" as a treatment group, in which the participants contributed to the antismoking campaign by posting their own campaign ideas and information they found through mediated and interpersonal communication. The findings show that interactive communication catalyzes the participants' information searching behaviors through diverse communication channels. In turn, increased media use plays a crucial role in changing their attitudes and perceived social norms about smoking behaviors, and eventually reducing smoking intention. This study affirms that the theory of planned behavior is effective in predicting behavioral intention and demonstrates the usefulness of a multitheoretical approach in interactive campaign research on social media.

International nuclear public acceptance - campaigns and strategies

International Nuclear Information System (INIS)

Duncan, C.D.

1998-01-01

As we approach the 21st Century, society's values and expectations are changing throughout the world. This change is particularly rapid in the Pacific Basin where industrialisation and economic growth is acting as the catalyst for change in every area of society. Rapid global communications, single issue pressure groups and an expectation by the general public and other stakeholders to be consulted and involved in every stage of corporate decision-making, place increased pressures upon the world's corporate structures. This paper will analyse the changes currently taking place and look forward into the next century. The author will then examine the possible impact of these societal changes upon the global nuclear industry and propose ways in which the industry can respond to these changes before they negatively impact the business. He will examine the role of nuclear power in a changing world, its relationship with its various stakeholders, and suggest ways in which the industry can gain the initiative in its communications programmes of the future. In doing this he will draw upon examples of communication campaigns from both the nuclear and other industries. (author)

Energy efficiency public service advertising campaign

Energy Technology Data Exchange (ETDEWEB)

Gibson-Grant, Amanda [Advertising Council, New York, NY (United States)

2015-06-12

The Advertising Council (“the Ad Council”) and The United States Department of Energy (DOE) created and launched a national public service advertising campaign designed to promote energy efficiency. The objective of the Energy Efficiency campaign was to redefine how consumers approach energy efficiency by showing that saving energy can save homeowners money.

[Problems and ethical challenges in public health communication].

Science.gov (United States)

Loss, J; Nagel, E

2009-05-01

Health communication, e.g., mass media campaigns, patient information leaflets or websites, plays an important role in public health. It contributes to citizen empowerment and helps them make informed decisions in health matters. However, public health communication can lead to adverse effects on both individual and societal level, e.g., by inaccurate or partial information, discriminatory messages, scandalizing coverage or inadequate tailoring to relevant target groups. It seems important to suggest ethical criteria for health information, e.g., (1) accuracy, completeness and balance, (2) transparency, (3) participation of the target group, (4) respect for human dignity, (5) social justice and equity, (6) appropriateness. Thoughtfulness is important in order not to stigmatize population subgroups. In addition, it is laborious to comprehensively and correctly present benefits and risks of a certain health behavior. Marketing principles guide how to 'sell' a certain health behavior, but health campaigns should not manipulate target persons for the sake of a population health aim. It remains unclear, however, how the different providers of health information can be held ethically responsible.

The comprehensive ‘Communicate to Vaccinate’ taxonomy of communication interventions for childhood vaccination in routine and campaign contexts

Directory of Open Access Journals (Sweden)

Jessica Kaufman

2017-05-01

Full Text Available Abstract Background Communication can be used to generate demand for vaccination or address vaccine hesitancy, and is crucial to successful childhood vaccination programmes. Research efforts have primarily focused on communication for routine vaccination. However, vaccination campaigns, particularly in low- or middle-income countries (LMICs, also use communication in diverse ways. Without a comprehensive framework integrating communication interventions from routine and campaign contexts, it is not possible to conceptualise the full range of possible vaccination communication interventions. Therefore, vaccine programme managers may be unaware of potential communication options and researchers may not focus on building evidence for interventions used in practice. In this paper, we broaden the scope of our existing taxonomy of communication interventions for routine vaccination to include communication used in campaigns, and integrate these into a comprehensive taxonomy of vaccination communication interventions. Methods Building on our taxonomy of communication for routine vaccination, we identified communication interventions used in vaccination campaigns through a targeted literature search; observation of vaccination activities in Cameroon, Mozambique and Nigeria; and stakeholder consultations. We added these interventions to descriptions of routine vaccination communication and categorised the interventions according to their intended purposes, building from an earlier taxonomy of communication related to routine vaccination. Results The comprehensive taxonomy groups communication used in campaigns and routine childhood vaccination into seven purpose categories: ‘Inform or Educate’; ‘Remind or Recall’; ‘Enhance Community Ownership’; ‘Teach Skills’; ‘Provide Support’; ‘Facilitate Decision Making’ and ‘Enable Communication’. Consultations with LMIC stakeholders and experts informed the taxonomy’s definitions and

Persuasive appeals in road safety communication campaigns: Theoretical frameworks and practical implications from the analysis of a decade of road safety campaign materials.

Science.gov (United States)

Guttman, Nurit

2015-11-01

Communication campaigns are employed as an important tool to promote road safety practices. Researchers maintain road safety communication campaigns are more effective when their persuasive appeals, which are central to their communicative strategy, are based on explicit theoretical frameworks. This study's main objectives were to develop a detailed categorization of persuasive appeals used in road safety communication campaigns that differentiate between appeals that appear to be similar but differ conceptually, and to indicate the advantages, limitations and ethical issues associated with each type, drawing on behavior change theories. Materials from over 300 campaigns were obtained from 41 countries, mainly using road safety organizations' websites. Drawing on the literature, five types of main approaches were identified, and the analysis yielded a more detailed categorizations of appeals within these general categories. The analysis points to advantages, limitations, ethical issues and challenges in using different types of appeals. The discussion summarizes challenges in designing persuasive-appeals for road safety communication campaigns. Copyright © 2015 Elsevier Ltd. All rights reserved.

Participatory and social media to engage youth: from the Obama campaign to public health practice.

Science.gov (United States)

Goodman, Jordi; Wennerstrom, Ashley; Springgate, Benjamin F

2011-01-01

Barack Obama's successful campaign for the presidency has been widely attributed to the use of social networking sites, mobile devices, and interactive websites to engage previously hard-to-reach populations in political activity. Campaign communication strategies may be applicable for youth health promotion efforts, particularly for the highly stigmatized issue of mental health. In this article, we examine elements of the 2008 Obama presidential campaign's use of social media technologies and content designed to foster effective political participation among youth. We outline how the same social media technologies may be applied to public health efforts focused on reaching and providing services to the 20% of young people who have a diagnosable mental disorder. We discuss the strengths and limitations of the application of these media to date, and raise questions about the future use of these media for engaging hard-to-reach populations in addressing stigmatized public health issues.

Specifics of Communication in Lithuanian Voting Campaigns, 2012-2016

Directory of Open Access Journals (Sweden)

Mažylis Liudas

2017-01-01

Full Text Available The rapid growth of the numbers of unaffiliated voters and the internet users caused politicians’ interest in these audiences and the start of their activities in these communication channels by establishing more personalized relationships with voters. This paper aims to analyze the communication of main parties and their candidates in social media channel “Facebook” and in popular Lithuanian internet news media portals, such as delfi.lt, lrytas.lt and others before the Parliamentary elections in 2012 and the forthcoming 2016 Parliamentary elections. Both quantitative and qualitative aspects of campaign coverage in the media portals and Facebook are analysed. The paper addresses the following questions: How important are factors such as new party emergence, parallel referendum campaign, and activity of using social media for the final result of elections? How active were the politicians in the Facebook? What content dominated their profiles? How much personalized were their messages? What strategies were used for communication? Did the politicians aim at mobilizing or at persuasion the voters? Involvement of citizens, voters’ turnout and political results are linked with campaign arguments and the value normative environment. We conclude by providing the discussion on the noticed tendencies and possible improvements in the communication of candidates for the future.

Getting the message across: perceived effectiveness of political campaign communication

NARCIS (Netherlands)

van Spanje, J.; Boomgaarden, H.G.; Elenbaas, M.; Vliegenthart, R.; Azrout, R.; Schuck, A.R.T.; de Vreese, C.H.

2013-01-01

Do political actors communicate effectively during electoral campaigns? We introduce a novel concept in electoral research, the "perceived effectiveness of political parties' election campaigns." This evaluation concentrates on the extent to which a party is seen as getting its message across to the

[Success factors in public healthy eating campaigns: a case study].

Science.gov (United States)

Aschemann-Witzel, J; Pérez-Cueto, F J A; Strand, M; Verbeke, W; Bech-Larsen, T

2012-01-01

Public campaigns and interventions are rarely fully evaluated regarding their effectiveness. The analysis of past, successful activities can contribute to the future development of public campaigns and interventions for healthier eating. The study of public campaigns and interventions for healthier eating aimed at identifying the underlying success factors and describing their relation. Interviews were conducted with representatives of 11 cases that had been identified as especially successful in an earlier research step. The interviews were analysed with regard to possible success factors and the latter used to develop a model of success factor interrelation. It was found that success of the cases was first, attributed to characteristics of the macro environment or to public private partnerships in the initiation of campaigns, second, to the engagement of social communities, elements of empowerment of the target group and the implementation of social marketing measures, and thirdly, in citizens adoption of the campaign and in accompanying structural changes. The model and identified success factors underline that success can stem from three crucial phases: the set up of a campaign, the conduction and finally, the interrelation with the citizen. The model can serve as a guide in the future development of campaigns.

Crossing Public-Private and Personal-Professional Boundaries: How Changes in Technology May Affect CEOs' Communication

Science.gov (United States)

Jameson, Daphne A.

2014-01-01

When Chiquita Brands considered relocating its corporate headquarters, competing cities started Twitter campaigns to influence the decision by communicating directly with the chief executive officer. As he used the new microblogging channel, some of his previously private communication became public, some personal communication became…

Formative Research to Identify Perceptions of E-Cigarettes in College Students: Implications for Future Health Communication Campaigns

Science.gov (United States)

Case, Kathleen; Crook, Brittani; Lazard, Allison; Mackert, Michael

2016-01-01

Objective: This formative study examined perceptions of e-cigarettes in college students with the goal of informing future health communication campaigns. Differences between e-cigarette users and nonusers were also examined. Participants: Thirty undergraduate students were recruited from a large southwestern public university (15 users, 15…

Qualitative Analysis of Infant Safe Sleep Public Campaign Messaging.

Science.gov (United States)

Peacock, Nadine R; Altfeld, Susan; Rosenthal, Allison L; Garland, Caitlin E; Massino, Jill M; Smith, Sherri L; Rowe, Hillary L; Wagener, Sarah E

2018-03-01

The 1994 Back to Sleep public education campaign resulted in dramatic reductions in sleep-related infant deaths, but comparable progress in recent years has been elusive. We conducted qualitative analyses of recent safe sleep campaigns from 13 U.S. cities. Goals were to (a) determine whether the campaigns reflect the full range of American Academy of Pediatrics (AAP) 2011 safe sleep recommendations, (b) describe tone and framing of the messages (e.g., use of fear appeals), (c) describe targeting/tailoring of messages to priority populations, and (d) ascertain whether the campaigns have been evaluated for reach and/or effectiveness. Methods included computer-assisted analyses of campaign materials and key informant interviews. All campaigns included "ABC" (Alone, Back, Crib) messaging; many ignored other AAP recommendations such as breastfeeding, room-sharing, immunizations, and avoiding smoke exposure. Campaigns frequently targeted priority populations such as African Americans. Fear appeals were used in three quarters of the campaigns, and 60% of the fear-based campaigns used guilt/blame messaging. We did not find published evaluation data for any of the campaigns. More attention is needed in public education campaigns to the full range of AAP recommendations, and evaluations are needed to determine the impact of these interventions on knowledge, behavior, and health outcomes.

The Changing Context of Interpersonal Communication in Political Campaigns.

Science.gov (United States)

O'Keefe, Garrett J.

Critiques and studies have found the traditional two-step flow model of social influence inadequate to describe and explain relationships between interpersonal and mass communications during political campaigns. A study was undertaken to incorporate a wider range of variables pertinent to both kinds of political communication behaviors to redefine…

The effect of a health communication campaign on compliance with mass drug administration for schistosomiasis control in western Kenya--the SCORE project.

Science.gov (United States)

Omedo, Martin; Ogutu, Michael; Awiti, Alphonce; Musuva, Rosemary; Muchiri, Geoffrey; Montgomery, Susan P; Secor, W Evan; Mwinzi, Pauline

2014-11-01

Compliance with mass drug administration (MDA) can be affected by rumors and mistrust about the drug. Communication campaigns are an effective way to influence attitudes and health behaviors in diverse public health contexts, but there is very little documentation about experiences using health communications in schistosomiasis control programs. A qualitative study was conducted with community health workers (CHWs) as informants to explore the effect of a health communication campaign on their experiences during subsequent praziquantel MDA for schistosomiasis. Discussions were audio-recorded, transcribed verbatim, translated into English where applicable, and analyzed thematically using ATLAS.ti software. According to the CHWs, exposure to mass media messages improved awareness of the MDA, which in turn, led to better treatment compliance. Our findings suggest that communication campaigns influence health behaviors and create awareness of schistosomiasis control interventions, which may ultimately improve praziquantel MDA. © The American Society of Tropical Medicine and Hygiene.

Facebook Advertising Across an Engagement Spectrum: A Case Example for Public Health Communication.

Science.gov (United States)

Platt, Tevah; Platt, Jodyn; Thiel, Daniel B; Kardia, Sharon L R

2016-05-30

The interpersonal, dialogic features of social networking sites have untapped potential for public health communication. We ran a Facebook advertising campaign to raise statewide awareness of Michigan's newborn screening and biobanking programs. We ran a Facebook advertising campaign to stimulate public engagement on the complex and sensitive issue of Michigan's newborn screening and biobank programs. We ran an 11-week, US $15,000 Facebook advertising campaign engaging Michigan Facebook users aged 18-64 years about the state's newborn screening and population biobank programs, and we used a novel "engagement spectrum" framework to contextualize and evaluate engagement outcomes ranging from observation to multi-way conversation. The campaign reached 1.88 million Facebook users, yielding a range of engagement outcomes across ad sets that varied by objective, content, budget, duration, and bid type. Ad sets yielded 9009 page likes (US $4125), 15,958 website clicks (US $5578), and 12,909 complete video views to 100% (US $3750). "Boosted posts" yielded 528 comments and 35,966 page post engagements (US $1500). Overall, the campaign led to 452 shares and 642 comments, including 176 discussing newborn screening and biobanking. Facebook advertising campaigns can efficiently reach large populations and achieve a range of engagement outcomes by diversifying ad types, bid types, and content. This campaign provided a population-based approach to communication that also increased transparency on a sensitive and complex topic by creating a forum for multi-way interaction.

Reprint of "Persuasive appeals in road safety communication campaigns: Theoretical frameworks and practical implications from the analysis of a decade of road safety campaign materials".

Science.gov (United States)

Guttman, Nurit

2016-12-01

Communication campaigns are employed as an important tool to promote road safety practices. Researchers maintain road safety communication campaigns are more effective when their persuasive appeals, which are central to their communicative strategy, are based on explicit theoretical frameworks. This study's main objectives were to develop a detailed categorization of persuasive appeals used in road safety communication campaigns that differentiate between appeals that appear to be similar but differ conceptually, and to indicate the advantages, limitations and ethical issues associated with each type, drawing on behavior change theories. Materials from over 300 campaigns were obtained from 41 countries, mainly using road safety organizations' websites. Drawing on the literature, five types of main approaches were identified, and the analysis yielded a more detailed categorizations of appeals within these general categories. The analysis points to advantages, limitations, ethical issues and challenges in using different types of appeals. The discussion summarizes challenges in designing persuasive-appeals for road safety communication campaigns. Copyright © 2015 Elsevier Ltd. All rights reserved.

Communicating ALS to the public: The message effectiveness of social-media-based health campaign.

Science.gov (United States)

Wen, Jing Taylor; Wu, Linwan

2018-01-01

Celebrity endorsement has been proved to be a very powerful tool in health campaigns. This study examined how celebrity-issue matchup presented in utilitarian and hedonic appeals influences attitude toward the video, perceived issue severity, and behavioral intentions in the context of ALS communication. The findings showed that celebrity-issue matchup condition outperformed nonmatchup condition in generating positive attitude and behavioral intentions. The results also indicated that utilitarian appeal with matchup condition triggered significantly greater behavioral intention than that with nonmatchup condition. However, no difference was found in hedonic appeal between matchup and nonmatchup conditions. Theoretical and practical implications are also discussed.

The potential for political leadership in HIV/AIDS communication campaigns in Sub-Saharan Africa.

Science.gov (United States)

Karan, Abraar; Hartford, Emily; Coates, Thomas J

2017-01-01

The HIV/AIDS epidemic has become a point of important political concern for governments especially in Sub-Saharan Africa. Clinical and public health interventions to curb the epidemic can be greatly enhanced with the strategic support of political leaders. We analyzed the role of national political leadership in large-scale HIV/AIDS communications campaigns in 14 countries in Sub-Saharan Africa. We primarily reviewed grey and white literature published from 2005-2014. We further triangulated data from in-person and phone interviews with key public health figures. A number of themes emerged supporting political leaders' efforts toward HIV/AIDS program improvement, including direct involvement of public officials in campaign spearheading, the acknowledgment of personal relationship to the HIV epidemic, and public testing and disclosure of HIV status. Areas for future improvement were also identified, including the need for more directed messaging, increased transparency both nationally and internationally and the reduction of stigmatizing messaging from leaders. The political system has a large role to play within the healthcare system, particularly for HIV/AIDS. This partnership between politics and the health must continue to strengthen and be leveraged to effect major change in behaviors and attitudes across Sub-Saharan Africa.

The Stages and Functions of Communication in Ballot Issue Campaigns: A Case Study of the Kansas Campaign for Liquor by the Drink.

Science.gov (United States)

Prentice, Diana B.; Carlin, John

Arguing that state and local political issue campaigns warrant increased attention from communication scholars, this paper presents a rationale for analysis of issue campaigns, develops a framework for organizing and analyzing such campaigns, and applies the framework to an analysis of the 1986 campaign for the sale of liquor "by the…

Analyzing the Communication Dynamics of Political Campaigns

Science.gov (United States)

Tannenbaum, Sally

2007-01-01

It is widely agreed that college students do not fully participate in the political process. The most commonly cited reasons are apathy, indifference, and ignorance. This article presents an activity that aims to help students learn about communication dynamics in the context of political campaigns and develop an appreciation and confidence about…

Nuclear energy communications in France: gaining public confidence

International Nuclear Information System (INIS)

Chaussade, J.-P.

1990-01-01

Nuclear power plants today are an accepted part of the French landscape; a total of 54 units have been constructed on some 20 different sites. They have been relatively well accepted by the general public and, in particular, by those people living in the vicinity of plants. This favourable situation, however, did not come about automatically - it required a great deal of effort in terms of public information, starting during the 1970s. This effort must be maintained, especially since public confidence in nuclear energy was severely shaken by the Chernobyl accident. Our success in pursuing France's planned construction programme depends on our ability to build on this confidence. Indeed, since 1987, we have had to rethink our communications strategy. However, Electricite de France (EDF) is not alone in this; public authorities, the SCSIN (an Industry Department equivalent to the NRC), CEA (French atomic energy commission), in its capacity as a research organisation, together with plant constructor Framatome and nuclear fuel company Cogema, all have a role to play in this communications drive. The key to our communications campaign lies in listening to public opinion. Opinion polls and qualitative surveys allow us to judge public awareness and pinpoint expectations and concerns. This article summarises the main surveys we have carried out. (3 figures) (Author)

Public communication toward Monju restart

International Nuclear Information System (INIS)

Aoki, Tadao

2001-01-01

Five years have gone by since the sodium leak took place at a prototype FBR Monju. Looking back upon that time, one journalist said, The Monju accident was technically far from the serious one as being reported in the media. Had it not been for the infamous 'accident cover-up', an uproar must have calmed down in a month. But an unexpectedly large negative public reaction has kept Monju idle all these years. What had really happened? There was a false report on the time of first entry to the piping room or the sodium-leak spot. Contrary to the fact that five staffs did enter the room at 2:00 am, PNC failed to mention it at a first press conference held at 8:30 am. Instead, PNC created a fictitious time of entry at 10:00 am and reported it to the authorities in a formal document. Another mishap was a video cover-up operation. A year and three months later, an explosion accident took place at PNC's Tokai Reprocessing Facility and similar mishap was repeated then, causing a fatal damage to the PNC's reputation. Public opinion polls taken by mass media have concluded that PNC is 'bureaucratic, closed, slow in coping with situation and untrustworthy'. PNC struggle began - struggle to regain public trust. A series of mishaps at PNC have created an anxiety and distrust about nuclear energy among the nation. In order to restore the trust of the nation, STA, a government agency supervising PNC, decided that PNC be reorganised to make a new start as Japan Nuclear Cycle Development Institute (JNC) on October 1, 1998. In the start of the new organisation, JNC is expected to carry out operations placing priority on the locality of its facilities. The most precious lesson learned from the Monju accident is the importance of public communication. Currently undertaking activities toward Monju restart are; 1) public opinion monitoring, 2) social meetings, 3) strengthening publicity activities, 4) dialogue with local administration officials and opinion leaders, 5) 'open meeting

Effectiveness of a national media campaign to promote parent-child communication about sex.

Science.gov (United States)

Davis, Kevin C; Evans, W Douglas; Kamyab, Kian

2013-02-01

Although there is debate on the effectiveness of youth-focused abstinence education programs, research confirms that parents can influence their children's decisions about sexual behavior. To leverage parent-based approaches to adolescent sexual health, the U.S. Department of Health and Human Services launched the Parents Speak Up National Campaign (PSUNC) to encourage parent-child communication about sex. Previous experimental studies have found the campaign to be efficacious in increasing parent-child communication. But to date, the actual reach of the campaign and its real-world effectiveness in promoting parent-child communication has not been established. The present study addresses this gap. The authors surveyed 1,804 parents of 10- to14-year-old children from the nationally representative Knowledge Networks online panel. The survey included questions about parents' awareness of PSUNC ads and parent-child communication behaviors. The authors also analyzed market-level data on campaign gross rating points, a measure of market-level intensity of PSUNC advertising in the United States. Multivariate regressions were used to examine the association between PSUNC exposure and a three-item scale for parent-child communication. Overall, 59.4% of parents in the sample reported awareness of PSUNC. The authors found that higher market-level PSUNC gross rating points were associated with increased parent-child communication. Similar relationships were observed between self-reported awareness of PSUNC and increased frequency of communication and recommendations to wait. These associations were particularly strong among mothers. This study provides the first field-based data on the real-world reach and effectiveness of PSUNC among parents. The data support earlier experimental trials of PSUNC, showing that the campaign is associated with greater parent-child communication, primarily among mothers. Further research may be needed to develop additional messages for fathers.

Mass-media publicity campaign on driving while intoxicated.

NARCIS (Netherlands)

Wesemann, P.

1986-01-01

Mass media publicity campaigns against driving while intoxicated have been conducted in the netherlands for a number of years. A new, more aggressive approach was introduced in 1984 with the slogan "alcohol ..... all too easily a crime". Goals of this campaign were (1) internationalization of the

Mass media campaigns and organ donation: managing conflicting messages and interests.

Science.gov (United States)

Rady, Mohamed Y; McGregor, Joan L; Verheijde, Joseph L

2012-05-01

Mass media campaigns are widely and successfully used to change health decisions and behaviors for better or for worse in society. In the United States, media campaigns have been launched at local offices of the states' department of motor vehicles to promote citizens' willingness to organ donation and donor registration. We analyze interventional studies of multimedia communication campaigns to encourage organ-donor registration at local offices of states' department of motor vehicles. The media campaigns include the use of multifaceted communication tools and provide training to desk clerks in the use of scripted messages for the purpose of optimizing enrollment in organ-donor registries. Scripted messages are communicated to customers through mass audiovisual entertainment media, print materials and interpersonal interaction at the offices of departments of motor vehicles. These campaigns give rise to three serious concerns: (1) bias in communicating information with scripted messages without verification of the scientific accuracy of information, (2) the provision of misinformation to future donors that may result in them suffering unintended consequences from consenting to medical procedures before death (e.g, organ preservation and suitability for transplantation), and (3) the unmanaged conflict of interests for organizations charged with implementing these campaigns, (i.e, dual advocacy for transplant recipients and donors). We conclude the following: (1) media campaigns about healthcare should communicate accurate information to the general public and disclose factual materials with the least amount of bias; (2) conflicting interests in media campaigns should be managed with full public transparency; (3) media campaigns should disclose the practical implications of procurement as well as acknowledge the medical, legal, and religious controversies of determining death in organ donation; (4) organ-donor registration must satisfy the criteria of informed

Exploring the role of communications in quality improvement: A case study of the 1000 Lives Campaign in NHS Wales.

Science.gov (United States)

Cooper, Andrew; Gray, Jonathon; Willson, Alan; Lines, Chris; McCannon, Joe; McHardy, Karina

2015-03-01

Effective communication is critical to successful large-scale change. Yet, in our experience, communications strategies are not formally incorporated into quality improvement (QI) frameworks. The 1000 Lives Campaign ('Campaign') was a large-scale national QI collaborative that aimed to save an additional 1000 lives and prevent 50 000 episodes of harm in Welsh health care over a 2-year period. We use the Campaign as a case study to describe the development, application, and impact of a communications strategy embedded in a large-scale QI initiative. A comprehensive communications strategy guided communications work during the Campaign. The main aims of the communications strategy were to engage the hearts and minds of frontline National Health Service (NHS) staff in the Campaign and promote their awareness and understanding of specific QI interventions and the wider patient safety agenda. We used qualitative and quantitative measures to monitor communications outputs and assess how the communications strategy influenced awareness and knowledge of frontline NHS staff. The communications strategy facilitated clear and consistent framing of Campaign messages and allowed dissemination of information related to the range of QI interventions. It reaffirmed the aim and value of the Campaign to frontline staff, thereby promoting sustained engagement with Campaign activities. The communications strategy also built the profile of the Campaign both internally with NHS organizations across Wales and externally with the media, and played a pivotal role in improving awareness and understanding of the patient safety agenda. Ultimately, outcomes from the communications strategy could not be separated from overall Campaign outcomes. Systematic and structured communications can support and enhance QI initiatives. From our experience, we developed a 'communications bundle' consisting of six core components. We recommend that communications bundles be incorporated into existing QI

Advertising Campaign Strategy Based on The Communication Objective: A Case Study at Tokobagus Advertising Campaigns (2011-2014

Directory of Open Access Journals (Sweden)

Angela Oscario

2016-04-01

Full Text Available Article focused on advertising as one of the most important parts of marketing communication in one of the online shop, TokoBagus. Advertising communicated a message from a certain brand to the target audience through a particular medium. The aim of this research was making advertising with a powerful message, so it was able to become a captain of consciousness that could play an important role in economic and social systems of modern society. Because of its potential power, the creative advertising workers had a big responsibility in their hands. It was not only to explore the creativity visually or verbally to a creative worker, but also, they should understand the purpose of communication, the communication strategy, and the creative strategy. In this case, TokoBagus run this in making advertisement campaign to promote its brand. The method used in this research was the qualitative method and inductive model. Data were collected through an interview, literature, and visual data. Those collected data were analyzed using a qualitative-verificative strategy and case study method. The case study was Toko Bagus advertising campaign from the year 2011 to the year 2014 when finally its name changes into OLX. It finds that the advertisements only become beautiful works of art, but it does not solve the problem of the brand. Therefore, this research is important to document the communication strategy and the creative strategy of an advertising campaign so it can be a reference for a young designers or students. 

Message Testing to Create Effective Health Communication Campaigns

Science.gov (United States)

Domigan, Juliane; Glassman, Tavis J.; Miller, Jeff; Hug, Heather; Diehr, Aaron J.

2015-01-01

Purpose: The purpose of this paper was to assess a health communication campaign designed to reduce distracted driving among college students within the USA. Design/methodology/approach: Utilizing central interviewing techniques, participants were asked qualitative and quantitative items soliciting feedback concerning the efficacy of the messages.…

The VERB campaign: applying a branding strategy in public health.

Science.gov (United States)

Asbury, Lori D; Wong, Faye L; Price, Simani M; Nolin, Mary Jo

2008-06-01

A branding strategy was an integral component of the VERB Youth Media Campaign. Branding has a long history in commercial marketing, and recently it has also been applied to public health campaigns. This article describes the process that the CDC undertook to develop a physical activity brand that would resonate with children aged 9-13 years (tweens), to launch an unknown brand nationally, to build the brand's equity, and to protect and maintain the brand's integrity. Considerations for branding other public health campaigns are also discussed.

Specification and misspecification of theoretical foundations and logic models for health communication campaigns.

Science.gov (United States)

Slater, Michael D

2006-01-01

While increasingly widespread use of behavior change theory is an advance for communication campaigns and their evaluation, such theories provide a necessary but not sufficient condition for theory-based communication interventions. Such interventions and their evaluations need to incorporate theoretical thinking about plausible mechanisms of message effect on health-related attitudes and behavior. Otherwise, strategic errors in message design and dissemination, and misspecified campaign logic models, insensitive to campaign effects, are likely to result. Implications of the elaboration likelihood model, attitude accessibility, attitude to the ad theory, exemplification, and framing are explored, and implications for campaign strategy and evaluation designs are briefly discussed. Initial propositions are advanced regarding a theory of campaign affect generalization derived from attitude to ad theory, and regarding a theory of reframing targeted health behaviors in those difficult contexts in which intended audiences are resistant to the advocated behavior or message.

Overcoming methodological challenges in evaluating health communication campaigns: evidence from rural Bangladesh.

Science.gov (United States)

Guilkey, David K; Hutchinson, Paul L

2011-06-01

In this study, we examine the effectiveness of the Smiling Sun multimedia health communication campaign in encouraging women to use family health services in rural Bangladesh. We control for endogenous program placement and address the potential endogeneity of self-reported campaign exposure in health-behavior equations by estimating a set of exposure, contraceptive-use, and antenatal-care equations by full information maximum likelihood (FIML). We find that evaluation methods that do not take into account these nonrandom characteristics of communication and program exposure may produce underestimates of program benefits. Relative to the exposure effect of 3.7 percentage points in the simple model of contraceptive use, the exposure effect in the FIML model is a larger 5.5 percentage points, corresponding to as many as 40,000 additional contraceptive users. We conclude that evaluations of health communication campaigns would benefit from methods such as estimation by FIML that address nonrandom exposure and program targeting.

A theory of planned behaviour perspective on practitioners' beliefs toward the integration of the WIXX communication campaign messages and activities into daily practice.

Science.gov (United States)

Bélanger-Gravel, A; Lottinville, S; Beaurivage, D; Laferté, M; Therrien, F; Gauvin, L

2018-01-01

To favour the dissemination and the implementation of the WIXX multimedia communication campaign, the aim of this study was to examine practitioners' beliefs towards the integration of the WIXX campaign activities into daily practice. An exploratory qualitative study. Overall, 58 community-based practitioners completed an online questionnaire based on the theory of planned behaviour guidelines pertaining to perceived advantages/disadvantages and perceived barriers/facilitators toward the campaign. A content analysis was performed by two independent coders to extract modal beliefs. Results were validated by a third coder. Local partners had a positive attitude toward the WIXX campaign, but significant barriers remained and needed to be addressed to ensure full implementation of this campaign (e.g. lack of time or resources, additional workload, complexity of the registration process and so forth). Beliefs were fragmented and diversified, indicating that they were highly context dependent. To conclude, some remaining challenges regarding the full implementation of the WIXX communication campaign were identified, suggesting that additional efforts might be needed to ensure the full adoption of the campaign by local practitioners. Copyright © 2017 The Royal Society for Public Health. Published by Elsevier Ltd. All rights reserved.

Zambia Communications Support for Health Safe Love Campaign Outcome Evaluation

Data.gov (United States)

US Agency for International Development — The Safe Love campaign was a three-year comprehensive HIV prevention behavior change and communication (BCC) initiative implemented between June 2011 and June 2014....

Korea's nuclear public information experiences-target groups and communication strategies

International Nuclear Information System (INIS)

Chung, J.K.

1996-01-01

Why public information activities in Korea are needed is first explained. There are three basic reasons; 1) to secure necessary sites for construction of large nuclear facilities; such as nuclear power plants, radwaste management facilities, and nuclear fuel-cycle related facilities 2) to maintain a friendly relationship between the local communities and the nuclear industries, 3) to promote better understanding about the nation's peaceful nuclear programs to the various target groups. Categorization of target groups and messages are reviewed. By whom the public information programs are implemented is also explained. An orchestrated effort together with the third communicators is stressed. Basic philosophy of nuclear public information programs is introduced. A high-profile information campaign and a low-profile information campaign are explained. Particular information strategies suitable to Korean situation as examined. In addition, the Korean general public perception on nuclear energy is briefly introduced. Also, some real insights of anti-nuclear movement in Korea together with the arguments are reviewed. In conclusion, the paper stresses that nuclear arguments became no more technical matters but almost socio-political issues. (author)

Using Theory to Design Evaluations of Communication Campaigns: The Case of the National Youth Anti-Drug Media Campaign.

Science.gov (United States)

Hornik, Robert C; Yanovitzky, Itzhak

2003-05-01

We present a general theory about how campaigns can have effects and suggest that the evaluation of communication campaigns must be driven by a theory of effects. The National Youth Anti-Drug Media Campaign illustrates both the theory of campaign effects and implications that theory has for the evaluation design. Often models of effect assume that individual exposure affects cognitions that continue to affect behavior over a short term. Contrarily, effects may operate through social or institutional paths as well as through individual learning, require substantial levels of exposure achieved through multiple channels over time, take time to accumulate detectable change, and affect some members of the audience but not others. Responsive evaluations will choose appropriate units of analysis and comparison groups, data collection schedules sensitive to lagged effects, samples able to detect subgroup effects, and analytic strategies consistent with the theory of effects that guides the campaign.

Impact of French advertising campaign

International Nuclear Information System (INIS)

Chaussade, Jean-Pierre; Ansel, Philippe

1993-01-01

'Today, some 75 % of France's electricity is generated by nuclear plants'. This was the theme of the advertising campaign launched for the second time in May 1992 by Electricite de France in national daily newspapers and magazines, in regional publications, on cinema and on TV. Compared to 1991 the second campaign was a new step in communication: first, was the wish to inform better the public. A Minitel program '3614 EDF' was created and connected by general public including a lot of information about nuclear energy and the way to visit a nuclear plant; secondly, was the use of TV media to target a larger population. The TV spot, 'the nuclear drill', uses humor to get more impact on the public. The campaign received an encouraging reception from the press, which admired its boldness and originality. As far as the general public is concerned, the campaign achieved its goals, as illustrated by the results of post-campaign surveys carried out to measure its effect. The segment of population targeted by campaign was mainly the so called 'pragmatics'. 'Pragmatics', who account for 25 % of the French population, are young, have a good education and are well informed. This category was selected as it shows a subtle attitude towards nuclear power, with more doubts than certainties. Moreover, this segment of the population has proven to be open to information issued by EDF and also plays a key role in influencing social trends. 63% of the segment targeted by the campaign (pragmatics) and 56% of the whole french population saw the ads

Formative research to identify perceptions of e-cigarettes in college students: Implications for future health communication campaigns

Science.gov (United States)

Case, Kathleen; Crook, Brittani; Lazard, Allison; Mackert, Michael

2016-01-01

Objective This formative study examined perceptions of e-cigarettes in college students with the goal of informing future health communication campaigns. Differences between e-cigarette users and nonusers were also examined. Participants: Thirty undergraduate students were recruited from a large southwestern public university (15 users, 15 nonusers). Methods Structured interviews were conducted and transcripts were coded for themes. Results Although users had more favorable attitudes toward e-cigarettes, both users and nonusers believed that e-cigarettes produce water vapor and reported that e-cigarettes were less harmful than conventional cigarettes. Potential health consequences and addiction concerns were the most common perceived threats for both users and nonusers. Both nonusers and users cited social stigma as a perceived disadvantage of e-cigarette use. Conclusions Ultimately, themes with particular relevance to future health communication campaigns included negative perceptions of e-cigarette users and social stigma, as well as harm perceptions and potential health consequences associated with e-cigarette use. PMID:26979833

The effect of public awareness campaigns on suicides: evidence from Nagoya, Japan.

Science.gov (United States)

Matsubayashi, Tetsuya; Ueda, Michiko; Sawada, Yasuyuki

2014-01-01

Public awareness campaigns about depression and suicide have been viewed as highly effective strategies in preventing suicide, yet their effectiveness has not been established in previous studies. This study evaluates the effectiveness of a public-awareness campaign by comparing suicide counts before and after a city-wide campaign in Nagoya, Japan, where the city government distributed promotional materials that were aimed to stimulate public awareness of depression and promote care-seeking behavior during the period of 2010-2012. In each of the sixteen wards of the city of Nagoya, we count the number of times that the promotional materials were distributed per month and then examine the association between the suicide counts and the frequency of distributions in the months following such distributions. We run a Poisson regression model that controls for the effects of ward-specific observed and unobserved heterogeneities and temporal shocks. Our analysis indicates that more frequent distribution of the campaign material is associated with a decrease in the number of suicides in the subsequent months. The campaign was estimated to have been especially effective for the male residents of the city. The underlying mechanism of how the campaign reduced suicides remains to be unclear. Public awareness campaigns can be an effective strategy in preventing suicide. © 2013 Elsevier B.V. All rights reserved.

INFORMATION CAMPAIGNS – MEANS OF COMMUNICATION WITH CUSTOMERS

Directory of Open Access Journals (Sweden)

Claudia-Nicoleta Dobrescu

2013-12-01

Full Text Available Within a company’s activities, an important role is granted to the performance and implementation of information campaigns for the final consumers. The paper has the general objective to identify specific issues that constitute the premises for the preparation and conduct of such activities, and especially the expected results. The analysis is performed and based on a direct research among several companies, which operate in various fields, for the identification of a method of performance and implementation of information campaigns that are necessary for ensuring visibility on the reference market. The aim of the study was to identify the importance that the firms from Resita give to information campaigns addressed to a target audience. The study was carried from April to May 2013 on a sample of small, medium and large firms, which operate in trade, manufacturing and services. The questions and the discussions addressed to the public were meant to outline the specific aspects of the exact way in which the information campaigns were done for their clients, but also to underline the results obtained with the help of these campaigns.

The British Nuclear Industry Forum's public affairs campaign

International Nuclear Information System (INIS)

Parker, Keith

2000-01-01

Full text: In March 1999, BNIF launched a public affairs Campaign with the objective of influencing the views of opinion formers - particularly in the political field - about the case for nuclear energy as a long-term, sustainable component of the UK's energy mix. The Campaign was launched to BNIF's 70 member companies under the slogan, Profiting through Partnership - By Changing the Climate of Opinion. That slogan was chosen to emphasise a key feature of the Campaign approach, which is the importance of an industry speaking collectively with one voice, but with each individual company actively playing its part by spreading the industry's messages to their own local and regional audiences - Members of Parliament, local politicians, local media - to build a groundswell of support for the eventual renewal of nuclear energy in the UK. Our aim was to place the prospect of a new nuclear power station firmly on the political agenda during the lifetime of the next Parliament - that is, in the period 2002-2007. The Campaign was launched at a time when a few encouraging signs were emerging of a growing recognition in Government, Parliament, and in academic and scientific circles that nuclear energy has an important role to play in meeting the energy and environmental challenges of the 21st century. The challenge, in particular, of climate change and the UK Government's commitment to reduce greenhouse gas emissions undertaken at Kyoto and in its election manifesto, gave the industry a strong, positive issue on which to campaign. However, we fully recognised that to make a convincing case for nuclear energy we would also have to address the issues of concern and doubt in the minds of the public and politicians - economic competitiveness, waste management, transport and decommissioning. During the year, BNIF produced a range of Campaign materials, made submissions to several Government and other inquiries and consultations, organised events, meetings and discussions, all with

Communicating Georgia : Georgia's information campaign in the 2008 war with Russia

OpenAIRE

Jugaste, Artur

2011-01-01

During the 2008 South Ossetia war, Georgia and Russia fought what the English-language media called "a public relations war“. This was an interesting example of modern information warfare where governments allied with public relations agencies battled for symbolic power on the media field. This study investigates the information campaign that the Georgian government launched to promote their framing of the conflict in the English-language media. First-hand information about the campaign strat...

Teaching the Public Relations Case Studies/Campaigns Class.

Science.gov (United States)

Cottone, Laura Perkins

The public relations case studies/campaigns class entails teaching students how to die and then come back to life. As students must learn to take a critical look at complex public and social issues, teachers should create an environment in which the students feel comfortable with the process of psychological reconstruction. Students must be taught…

Impact of a parent-child sexual communication campaign: results from a controlled efficacy trial of parents.

Science.gov (United States)

Davis, Kevin C; Blitstein, Jonathan L; Evans, W Douglas; Kamyab, Kian

2010-07-21

Prior research supports the notion that parents have the ability to influence their children's decisions regarding sexual behavior. Yet parent-based approaches to curbing teen pregnancy and STDs have been relatively unexplored. The Parents Speak Up National Campaign (PSUNC) is a multimedia campaign that attempts to fill this void by targeting parents of teens to encourage parent-child communication about waiting to have sex. The campaign follows a theoretical framework that identifies cognitions that are targeted in campaign messages and theorized to influence parent-child communication. While a previous experimental study showed PSUNC messages to be effective in increasing parent-child communication, it did not address how these effects manifest through the PSUNC theoretical framework. The current study examines the PSUNC theoretical framework by 1) estimating the impact of PSUNC on specific cognitions identified in the theoretical framework and 2) examining whether those cognitions are indeed associated with parent-child communication Our study consists of a randomized efficacy trial of PSUNC messages under controlled conditions. A sample of 1,969 parents was randomly assigned to treatment (PSUNC exposure) and control (no exposure) conditions. Parents were surveyed at baseline, 4 weeks, 6 months, 12 months, and 18 months post-baseline. Linear regression procedures were used in our analyses. Outcome variables included self-efficacy to communicate with child, long-term outcome expectations that communication would be successful, and norms on appropriate age for sexual initiation. We first estimated multivariable models to test whether these cognitive variables predict parent-child communication longitudinally. Longitudinal change in each cognitive variable was then estimated as a function of treatment condition, controlling for baseline individual characteristics. Norms related to appropriate age for sexual initiation and outcome expectations that communication

Impact of a parent-child sexual communication campaign: results from a controlled efficacy trial of parents

Directory of Open Access Journals (Sweden)

Evans W Douglas

2010-07-01

Full Text Available Abstract Background Prior research supports the notion that parents have the ability to influence their children's decisions regarding sexual behavior. Yet parent-based approaches to curbing teen pregnancy and STDs have been relatively unexplored. The Parents Speak Up National Campaign (PSUNC is a multimedia campaign that attempts to fill this void by targeting parents of teens to encourage parent-child communication about waiting to have sex. The campaign follows a theoretical framework that identifies cognitions that are targeted in campaign messages and theorized to influence parent-child communication. While a previous experimental study showed PSUNC messages to be effective in increasing parent-child communication, it did not address how these effects manifest through the PSUNC theoretical framework. The current study examines the PSUNC theoretical framework by 1 estimating the impact of PSUNC on specific cognitions identified in the theoretical framework and 2 examining whether those cognitions are indeed associated with parent-child communication Methods Our study consists of a randomized efficacy trial of PSUNC messages under controlled conditions. A sample of 1,969 parents was randomly assigned to treatment (PSUNC exposure and control (no exposure conditions. Parents were surveyed at baseline, 4 weeks, 6 months, 12 months, and 18 months post-baseline. Linear regression procedures were used in our analyses. Outcome variables included self-efficacy to communicate with child, long-term outcome expectations that communication would be successful, and norms on appropriate age for sexual initiation. We first estimated multivariable models to test whether these cognitive variables predict parent-child communication longitudinally. Longitudinal change in each cognitive variable was then estimated as a function of treatment condition, controlling for baseline individual characteristics. Results Norms related to appropriate age for sexual

Campaign to prevent carbon monoxide poisoning : fall-winter 2007-2008

International Nuclear Information System (INIS)

Lefebvre, B.; Chabot, L.; Gratton, J.; Lacoursiere, D.

2009-01-01

Quebec launched a public health campaign for the Montreal region to prevent carbon monoxide poisoning. The objectives of the campaign were to communicate the dangers of carbon monoxide poisoning, its potential sources, its effects on public health, and the means to prevent poisoning. Its purpose was to inform the public of the risks and strategies to be used in case of carbon monoxide poisoning and to lay out the merits of household carbon monoxide alarms. The communication was done by way of the media, in cooperation with community organizations and school boards. Other tools used in the campaign included the Internet, flyers and press releases. A poll taken in 2008 showed that 59 per cent of the respondents had one or more sources for carbon monoxide in their homes, including fireplaces, and that 28 per cent had a functioning alarm for carbon monoxide detection. A future survey will be held to follow-up on the evolution of the campaign. The development of various activities will help decrease the risk of carbon monoxide poisoning. tabs., figs.

49 CFR 579.5 - Notices, bulletins, customer satisfaction campaigns, consumer advisories, and other communications.

Science.gov (United States)

2010-10-01

... 49 Transportation 7 2010-10-01 2010-10-01 false Notices, bulletins, customer satisfaction... General § 579.5 Notices, bulletins, customer satisfaction campaigns, consumer advisories, and other... to NHTSA a copy of each communication relating to a customer satisfaction campaign, consumer advisory...

Evaluation of a Marketing Campaign: A Case Study of Company X

OpenAIRE

Moisio, Ada

2015-01-01

This thesis concentrates on evaluating a marketing campaign for the case Company X in Finland. The thesis will present the importance of thoroughly understanding different stages of the process of implementing a public communication campaign. Systematic evaluation of marketing campaigns can provide the case company with invaluable information. The reason for elaborating this research was the authors aspiration in cooperation with case companies management to evaluate campaign data from a ...

Promoting public awareness of randomised clinical trials using the media: the 'Get Randomised' campaign.

Science.gov (United States)

Mackenzie, Isla S; Wei, Li; Rutherford, Daniel; Findlay, Evelyn A; Saywood, Wendy; Campbell, Marion K; Macdonald, Thomas M

2010-02-01

WHAT IS ALREADY KNOWN ABOUT THIS SUBJECT * Recruitment is key to the success of clinical trials. * Many clinical trials fail to achieve adequate recruitment. * Public understanding and engagement in clinical research could be improved. WHAT THIS STUDY ADDS * 'Get Randomised' is the first campaign of its kind in the UK. * It is possible to improve public awareness of clinical research using the media. * Further work is needed to determine whether improved public awareness leads to increased participation in clinical research in the future. AIM To increase public awareness and understanding of clinical research in Scotland. METHODS A generic media campaign to raise public awareness of clinical research was launched in 2008. The 'Get Randomised' campaign was a Scotland-wide initiative led by the University of Dundee in collaboration with other Scottish universities. Television, radio and newspaper advertising showed leading clinical researchers, general practitioners and patients informing the public about the importance of randomised clinical trials (RCTs). 'Get Randomised' was the central message and interested individuals were directed to the http://www.getrandomised.org website for more information. To assess the impact of the campaign, cross-sectional surveys were conducted in representative samples of 1040 adults in Scotland prior to campaign launch and again 6 months later. RESULTS There was an improvement in public awareness of clinical trials following the campaign; 56.7% [95% confidence interval (CI) 51.8, 61.6] of the sample recalled seeing or hearing advertising about RCTs following the campaign compared with 14.8% (10.8, 18.9) prior to the campaign launch (difference = 41.4%; 95% CI for difference 35.6, 48.3; P advertising, 49% felt that the main message was that people should take part more in medical research. However, on whether they would personally take part in a clinical trial if asked, there was little difference in response following the campaign

The Geography of Political Communication: Effects of Regional Variations in Campaign Advertising on Citizen Communication

Science.gov (United States)

Cho, Jaeho

2011-01-01

This study explores whether and how campaign-induced changes in local information environments influence citizens' everyday communication activities. The empirical analysis in this study centers on a comparison of two New Jersey media markets that showed idiosyncratic differences in the amount of political advertising during the 2000 presidential…

Mass media health communication campaigns combined with health-related product distribution: a community guide systematic review.

Science.gov (United States)

Robinson, Maren N; Tansil, Kristin A; Elder, Randy W; Soler, Robin E; Labre, Magdala P; Mercer, Shawna L; Eroglu, Dogan; Baur, Cynthia; Lyon-Daniel, Katherine; Fridinger, Fred; Sokler, Lynn A; Green, Lawrence W; Miller, Therese; Dearing, James W; Evans, William D; Snyder, Leslie B; Kasisomayajula Viswanath, K; Beistle, Diane M; Chervin, Doryn D; Bernhardt, Jay M; Rimer, Barbara K

2014-09-01

Health communication campaigns including mass media and health-related product distribution have been used to reduce mortality and morbidity through behavior change. The intervention is defined as having two core components reflecting two social marketing principles: (1) promoting behavior change through multiple communication channels, one being mass media, and (2) distributing a free or reduced-price product that facilitates adoption and maintenance of healthy behavior change, sustains cessation of harmful behaviors, or protects against behavior-related disease or injury. Using methods previously developed for the Community Guide, a systematic review (search period, January 1980-December 2009) was conducted to evaluate the effectiveness of health communication campaigns that use multiple channels, including mass media, and distribute health-related products. The primary outcome of interest was use of distributed health-related products. Twenty-two studies that met Community Guide quality criteria were analyzed in 2010. Most studies showed favorable behavior change effects on health-related product use (a median increase of 8.4 percentage points). By product category, median increases in desired behaviors ranged from 4.0 percentage points for condom promotion and distribution campaigns to 10.0 percentage points for smoking-cessation campaigns. Health communication campaigns that combine mass media and other communication channels with distribution of free or reduced-price health-related products are effective in improving healthy behaviors. This intervention is expected to be applicable across U.S. demographic groups, with appropriate population targeting. The ability to draw more specific conclusions about other important social marketing practices is constrained by limited reporting of intervention components and characteristics. Published by Elsevier Inc.

Public Libraries Participation In Hiv/Aids Awareness Campaign In ...

African Journals Online (AJOL)

The paper examines public libraries involvement in HIV/AIDS awareness campaign in South West Nigeria. These include the materials and services available on HIV/AIDS and challenges to their participation in the war against the epidemic. The study revealed that public libraries in South West Nigeria are not participating ...

Anti-idling campaign : Final report

Energy Technology Data Exchange (ETDEWEB)

NONE

2002-11-01

The efficient use of transportation fuels and other petroleum products is being promoted by the Canadian Petroleum Products Institute. The Institute was busy during the past year in attempting to gain an understanding of the measures that could be adopted to assist motorists clearly identify the relationship between fuel consumption, personal transportation spending, and environmental impacts. The Institute undertook these efforts with Natural Resources Canada (NRCan) Office of Energy Efficiency (which both provided funding) and the Public Policy Forum. A first step proposed was the development of an anti-idling public awareness campaign. It was recognized that idling a vehicle for more than ten seconds costs money and wastes fuel, while simultaneously contributing to air pollution, greenhouse gas emissions, and climate change. The campaign also involved Esso, Shell, Petro-Canada, Canadian Tire and Sunoco for the development and implementation phases over the last two weeks of August 2002. A pilot campaign was tested in Mississauga, Ontario. Various materials were used for this campaign, such as posters, banners, cling vinyl window decals, air fresheners and information cards. The main successes of the campaign were: testing the methods of communicating the anti-idling message to drivers at gasoline retailing sites, increasing awareness among the driving public concerning the problems resulting from excessive idling, and encouraging the reduction of idling whenever and wherever it takes place. 1 tab.

Towards improved public awareness for climate related disaster risk reduction in South Africa: A Participatory Development Communication perspective

Directory of Open Access Journals (Sweden)

Tigere Chagutah

2009-04-01

Full Text Available Southern Africa has frequently been struck by damaging climate hazards which increasingly continue to threaten sustainable development efforts. Ominously, climate models predict that the incidence of major ‘wet’ events, such as floods and cyclones will increase in frequency against the background of a changing climate. Unfortunately, local mechanisms for communicating and raising public awareness of the consequent risks and appropriate risk reduction options remain weak. At the core of policy responses to the threat posed by climate related hazards, the South African government has adopted a disaster risk reduction approach to disaster management. This article details how, among many other measures to limit the adverse impacts of natural hazards, South Africa’s National Disaster Management Framework calls for the implementation of effective public awareness activities to increase the knowledge among communities of the risks they face and what risk-minimising actions they can take. Emphasis is laid on the importance of information provision and knowledge building among at-risk communities. Citing established theories and strategies, the author proposes a participatory development communication approach through Development Support Communication strategies for the provision of disaster risk reduction public awareness activities by government and other disaster risk reduction role-players in South Africa. By way of a review of completed studies and literature, the article provides guidance on the planning and execution of successful public communication campaigns and also discusses the constraints of communication campaigns as an intervention for comprehensive disaster risk reduction.

“This Is Public Health: Recycling Counts!” Description of a Pilot Health Communications Campaign

Science.gov (United States)

L.Chase, Nancy; Dominick, Gregory M.; Trepal, Amy; Bailey, Leanne S.; Friedman, Daniela B.

2009-01-01

This paper describes the development, implementation, and evaluation of a pilot recycling campaign. The goal of the campaign was to increase people’s awareness and knowledge about recycling and the link between a healthy environment and the public’s health. A total of 258 individuals attended campaign week events and completed an initial survey. Results identified inconvenience of recycling facility locations as a key barrier to recycling. Post-campaign survey results revealed increased recycling of paper, plastic, glass, and cans (p recycling (88.4%) and their recycling efforts increased (61.6%). PMID:20049239

Does a TV Public Service Advertisement Campaign for Suicide Prevention Really Work?

Science.gov (United States)

Song, In Han; You, Jung-Won; Kim, Ji Eun; Kim, Jung-Soo; Kwon, Se Won; Park, Jong-Ik

2017-05-01

One of the critical measures in suicide prevention is promoting public awareness of crisis hotline numbers so that individuals can more readily seek help in a time of crisis. Although public service advertisements (PSA) may be effective in raising the rates of both awareness and use of a suicide hotline, few investigations have been performed regarding their effectiveness in South Korea, where the suicide rate is the highest among OECD countries. The goal of this study was to evaluate the effectiveness of a television PSA campaign. We analyzed a database of crisis phone calls compiled by the Korean Ministry of Health and Welfare to track changes in call volume to a crisis hotline that was promoted in a TV campaign. We compared daily call counts for three periods of equal length: before, during, and after the campaign. The number of crisis calls during the campaign was about 1.6 times greater than the number before or after the campaign. Relative to the number of suicide-related calls in the previous year, the number of calls during the campaign period surged, displaying a noticeable increase. The findings confirmed that this campaign had a positive impact on call volume to the suicide hotline.

Effects of messages from a media campaign to increase public awareness of childhood obesity.

Science.gov (United States)

Barry, Colleen L; Gollust, Sarah E; McGinty, Emma E; Niederdeppe, Jeff

2014-02-01

To examine how video messages from a recent media campaign affected public attitudes about obesity prevention and weight-based stigma toward obese children. A survey-embedded experiment in May-June 2012 with nationally representative sample (N = 1,677) was conducted. Participants were randomized to view one of three messages of children recounting struggles with obesity, or to a control group. It was examined whether message exposure affected attitudes about: (1) the seriousness of childhood obesity and its consequences; (2) responsibility for addressing obesity; (3) support for prevention policies, and (4) stigma toward obese children. Participants viewing the messages attributed greater responsibility for addressing childhood obesity to the food and beverage industry, schools, and the government, compared to those in the control group. Overweight and female respondents viewing the messages reported lower weight-based stigma compared with overweight and female respondents in the control group, but messages had no effect on healthy weight and male respondents. Messages did not affect attitudes about the seriousness of childhood obesity, its consequences, or support for obesity prevention policies. It will be critical to assess on an ongoing basis how communication campaigns addressing childhood obesity shape public attitudes about obesity prevention. Copyright © 2013 The Obesity Society.

Communicating with the public about radiation

Energy Technology Data Exchange (ETDEWEB)

Souwer, Corinne [ECN, Petten (Netherlands)

1993-07-01

Full text: The removal of COVRA, a company which deals with the waste disposal of radioactive material (low and middle) and the transport of the waste from Petten to the new location Borssele caused a lot of negative publicity. Action groups threatened us with blockades and the stories in the newspapers around this subject evokes frightening images with the public on radiation. In order to converse the negative publicity into objective information, we organised a promotion campaign with the aim to give everyone the opportunity to ask questions about radiation to an independent team of experts. We advertise in all the big papers that we opened a free telephone-information line for the public during three days where everyone was invited to put questions about nuclear energy, radiation and radioactive waste. We installed a special team of experts at special telephone-lines. This action turned out to be a success. More than 1000 serious questions were asked. It was remarkable that almost all the questions had associations with their own bodily harm and health. They were concerning x-rays, cancer treatment, the danger of exposure of radiation caused by microwaves, TV aperture, computers, planes etc.etc. We were very surprised that we did not get questions about the danger of nuclear energy in general and about the transport of the waste. We got a lot of positive publicity in the press by organising this public campaign about this difficult item and at least we got more attention than the action groups. Furthermore we made a booklet with a selection of the most relevant questions which were asked during the campaign, with an explanation of the experts and illustrations. The book with the title 'what about radiation?' is distributed to hospitals and doctors waiting rooms and other public rooms. People can also ask for it at our institute and it is send without any costs, We are planning to repeat this campaign because we have discovered that there still exist a lot of

Communicating with the public about radiation

International Nuclear Information System (INIS)

Souwer, Corinne

1993-01-01

Full text: The removal of COVRA, a company which deals with the waste disposal of radioactive material (low and middle) and the transport of the waste from Petten to the new location Borssele caused a lot of negative publicity. Action groups threatened us with blockades and the stories in the newspapers around this subject evokes frightening images with the public on radiation. In order to converse the negative publicity into objective information, we organised a promotion campaign with the aim to give everyone the opportunity to ask questions about radiation to an independent team of experts. We advertise in all the big papers that we opened a free telephone-information line for the public during three days where everyone was invited to put questions about nuclear energy, radiation and radioactive waste. We installed a special team of experts at special telephone-lines. This action turned out to be a success. More than 1000 serious questions were asked. It was remarkable that almost all the questions had associations with their own bodily harm and health. They were concerning x-rays, cancer treatment, the danger of exposure of radiation caused by microwaves, TV aperture, computers, planes etc.etc. We were very surprised that we did not get questions about the danger of nuclear energy in general and about the transport of the waste. We got a lot of positive publicity in the press by organising this public campaign about this difficult item and at least we got more attention than the action groups. Furthermore we made a booklet with a selection of the most relevant questions which were asked during the campaign, with an explanation of the experts and illustrations. The book with the title 'what about radiation?' is distributed to hospitals and doctors waiting rooms and other public rooms. People can also ask for it at our institute and it is send without any costs, We are planning to repeat this campaign because we have discovered that there still exist a lot of

The Use of Social Networking Sites (SNSs) in Health Communication Campaigns: Review and Recommendations.

Science.gov (United States)

Shi, Jingyuan; Poorisat, Thanomwong; Salmon, Charles T

2018-01-01

The past decade has witnessed a rapid increase in the use of Social Networking Sites (SNSs) in health communication campaigns seeking to achieve an ambitious range of health-related impacts. This article provides a review of 40 studies and research protocols, with a focus on two key factors that differentiate SNSs from more traditional health communication approaches of the past. The first is the potential dualism between message sender and receiver, in which receivers become receiver-sources who forward and amplify the content and reach of health messages. The second is the potential dualism between message and message impact, in which the act of forwarding and modifying messages by receiver-sources itself becomes a measure of message impact. Each of these dualisms has implications for the design and evaluation of contemporary health communication campaigns. The review concludes with a series of observations and recommendations for future health communication research.

"Are You In or Are You Out?!" Moral Appeals to the Public in Organ Donation Poster Campaigns: A Multimodal and Ethical Analysis.

Science.gov (United States)

Hansen, Solveig L; Eisner, Marthe I; Pfaller, Larissa; Schicktanz, Silke

2018-08-01

Organ transplantation is a well-established practice in modern medicine. However, many countries, especially those with an opt-in regulation, face the problem of low donation numbers. Respective public campaigns attempt to increase the number of donors by swaying public opinion with the use of carefully selected bits of information. Germany serves as a case study for an opt-in country investing approximately €7.5 million/year in the distribution of respective campaigns. To address diverse populations, large-scale posters in various public spaces still display a multitude of moral messages for organ donation. We developed a detailed multimodal approach for the analysis of health communication by focusing exemplarily on such organ donation poster campaigns as a common mean since the 1990s. In all, we identified 13 campaigns with 83 posters from 1996 to 2016. Here, we focus on both the textual and visual elements of such material to analyze how morally relevant principles and virtues are interwoven. Six categories of moral appeals were identified in the complete sample: altruism, being a decisive person, family responsibility, minimizing suffering, social conformity, and complete reciprocity. Overall, visual items were used to create a variety of social, moral, and epistemic claims with respect to organ donation. Our analysis reveals critical aspects highlighting the potential conflicts that arise from the ambiguity and wrong information of some messages as well as the risk of inappropriate blaming driven by these campaigns.

Campaigns and counter campaigns: reactions on Twitter to e-cigarette education.

Science.gov (United States)

Allem, Jon-Patrick; Escobedo, Patricia; Chu, Kar-Hai; Soto, Daniel W; Cruz, Tess Boley; Unger, Jennifer B

2017-03-01

Social media present opportunities for public health departments to galvanise interest in health issues. A challenge is creating content that will resonate with target audiences, and determining reactions to educational material. Twitter can be used as a real-time surveillance system to capture individuals' immediate reactions to education campaigns and such information could lead to better campaigns in the future. A case study testing Twitter's potential presented itself when the California Department of Public Health launched its 'Still Blowing Smoke' media campaign about the potential harmful effects of e-cigarettes. Pro-e-cigarette advocacy groups, in response, launched a counter campaign titled 'Not Blowing Smoke'. This study tracked the popularity of the two campaigns on Twitter, analysed the content of the messages and determined who was involved in these discussions. The study period was from 22 March 2015 to 27 June 2015. A stratified sampling procedure supplied 2192 tweets for analysis. Content analysis identified pro, anti and neutral e-cigarette tweets, and five additional themes: Marketing Elements, Money, Regulation/propaganda, Health, and Other. Metadata were analysed to obtain additional information about Twitter accounts. 'Not Blowing Smoke' was referenced more frequently than 'Still Blowing Smoke' on Twitter. Messages commonly objected to government regulation of e-cigarettes, refuted claims that e-cigarette manufactures were aligned with big tobacco, and touted the health benefits of e-cigarette use. E-cigarette companies and vape shops used campaign slogans to communicate with customers on Twitter. Findings showed the time dynamics of Twitter and the possibility for real-time monitoring of education campaigns. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/.

Communication campaign for the selecting of a technical undergraduate degree at the Salesian Polytechnic University

Directory of Open Access Journals (Sweden)

Adriana Priscila Vallejo

2016-08-01

Full Text Available This paper aims to make available to the scientific community, a communication campaign designed based on the factors involved in choosing a technical undergraduate degree at the Salesian Polytechnic University in Cuenca. Given the momentum that currently provided by the Ecuadorean government to technical and technological country institutes, must take measures to encourage the academic preparation of students opting not only for technical training but by engineering which ensures professionals that guarantee the rights stipulated in the Constitution of Ecuador and help boost the economy with innovation, research and entrepreneurship. The research is qualitative. It is based on focus groups and semi-structured interviews; its conceptual basis is defined by marketing approaches and public relations services; which means that the above factors constitute the main element for the development of a creative communicational approach to provide a more valuable study fields of the institution. 

Framatome's 1997 advertisement campaign

International Nuclear Information System (INIS)

Tonnac, Alain de

1998-01-01

As many other companies involved in the nuclear business, Framatome was initially concentrating on corporate advertisements in business newspapers and magazines. The first goal was to concentrate on our traditional nuclear core business, while selecting the protection of the environment at large, and particularly the greenhouse effect, one of the most sensible issues of the moment. The 1997 campaign was shaped around the need to motivate European decision makers, while maintaining a domestic consensus towards nuclear power for the future resumption of constructions. The brief elaborated for Ad agencies was roughly threefold: elaborate simple messages, unquestionable, and explained with serenity; put emphasis on the benefits of nuclear power for the environment; establish a balanced comparison between nuclear and fossil fuels. A pre-test was conducted with about 100 people, half of which from the energy sector, and politicians, mainly members of the French and European Parliaments, the other half from the general public. Being accustomed to a usually discrete, if not 'ashamed' nuclear communication, people were generally surprised by such an optimistic tone about nuclear power, but agreed, on average. The campaign lasted one month (spread over June-July 97), and the three selected ads appeared successively in the form of a colour double page. Beyond nuclear magazines, the media plan included French daily newspapers le Figaro, le Monde, les Echos, Liberation, and weekly magazines: le Point, le Nouvel Observateur, I'Express, etc. All of them are intended for middle to high social class readers. In addition, some advertisements were inserted in The European Voice, a weekly publication reaching Brussels Commission and European parliament members. As an average, the campaign was perceived as dynamic (69%), and original (61%). But credibility and conviction were poor (resp 33%, 26%), probably because it was coincident with La Hague being on the carpet. On the other hand

The physician's role in suicide prevention: lessons learned from a public awareness campaign.

Science.gov (United States)

Boeke, Melissa; Griffin, Tom; Reidenberg, Daniel J

2011-01-01

The suicide rate in Minnesota has increased every year since 2000, making suicide a serious public health problem. In the spring and summer of 2009, the nonprofit organization Suicide Awareness Voices of Education (SAVE) launched a public awareness campaign targeting four populations at high risk of suicidal behavior and suicide: adult men, seniors, teens, and American Indians. The goals of the campaign were to increase awareness about suicide in general and to let people know how they could help someone who may be at risk. In their evaluation of the campaign, researchers found a need to provide physicians and other health care professionals with appropriate information about suicide and resources that are available for those who may need help.They also learned the importance of engaging physicians in planning future campaigns.

Comparative cost-effectiveness of the components of a behavior change communication campaign on HIV/AIDS in North India.

Science.gov (United States)

Sood, Suruchi; Nambiar, Devaki

2006-01-01

Numerous studies show that exposure to entertainment-education-based mass media campaigns is associated with reduction in risk behaviors. Concurrently, there is a growing interest in comparing the cost-effectiveness of HIV prevention interventions taking into account infrastructural and programmatic costs. In such analyses, though few in number, mass media campaigns have fared well. Using data from a mass media communication campaign in the low HIV prevalence states of Uttar Pradesh, Rajasthan, and Delhi in Northern India, in this article we examine the following: (1) factors that mediate behavior change in different components of the campaign, comprising a TV drama, reality show for youth audiences, and TV spots; (2) the relative impact of campaign components on the behavioral outcome: condom use; and (3) the cost-effectiveness calculations arising from this analysis. Results suggest that recall of the TV spots and the TV drama influences behavior change and is strongly associated with interpersonal communication and positive gender attitudes. The TV drama, in spite of being the costliest, emerges as the most cost-effective component when considering the behavioral outcome of interest. The analysis of the comparative cost-effectiveness of individual campaign components provides insights into the planning of resources for communication interventions globally.

Communicating climate change: Improving the effectiveness of public campaigns

Directory of Open Access Journals (Sweden)

María del Carmen Hidalgo Villodres

2014-08-01

Full Text Available Research on climate change highlights the need to develop more effective campaigns to increase citizens’ awareness of this issue, increase their willingness to accept the measures necessary to halt this phenomenon and change their behaviour. This paper describes a study which analyzed the effectiveness of an advertising message that combined informative and motivational variables on pro-environmental attitudes and intended behaviour. The study sample consisted of 180 university students, divided into two equivalent groups. The results supported the initial hypothesis,the participants in the group that received specific behaviour guidelines (to increase perceived control together with information on economic savings (motivational variable displayed more changes in self-efficacy, pro-environmental attitudes and intention of behaviour than the group that did not receive this information.

Evaluating the effects of a youth health media campaign.

Science.gov (United States)

Beaudoin, Christopher E; Thorson, Esther

2007-01-01

This article examines the impact of a socially oriented public health media campaign that aims to influence social indicators among adults as a means to advances in youth health outcomes. Hierarchical regression analyses are conducted on telephone survey data from 18 weekly telephone surveys of adults in Kansas. Media campaign exposure was positively associated with two outcome measures: beliefs about youth development and behaviors toward youth development. In addition, these two outcome measures increased significantly over time, with the dissemination of the campaign's television and newspaper advertisements. Furthermore, these over-time increases were present only among respondents who were exposed to the media campaign. These findings offer support for the campaign's influence on the two social indicators, which would, per other research, be expected to influence improvements in youth health. Findings are discussed in reference to previous research in the areas of public health and mass communication, with implications made for practitioners and researchers.

Promoting public awareness of randomised clinical trials using the media: the ‘Get Randomised’ campaign

Science.gov (United States)

Mackenzie, Isla S; Wei, Li; Rutherford, Daniel; Findlay, Evelyn A; Saywood, Wendy; Campbell, Marion K; MacDonald, Thomas M

2010-01-01

AIM To increase public awareness and understanding of clinical research in Scotland. METHODS A generic media campaign to raise public awareness of clinical research was launched in 2008. The ‘Get Randomised’ campaign was a Scotland-wide initiative led by the University of Dundee in collaboration with other Scottish universities. Television, radio and newspaper advertising showed leading clinical researchers, general practitioners and patients informing the public about the importance of randomised clinical trials (RCTs). ‘Get Randomised’ was the central message and interested individuals were directed to the http://www.getrandomised.org website for more information. To assess the impact of the campaign, cross-sectional surveys were conducted in representative samples of 1040 adults in Scotland prior to campaign launch and again 6 months later. RESULTS There was an improvement in public awareness of clinical trials following the campaign; 56.7% [95% confidence interval (CI) 51.8, 61.6] of the sample recalled seeing or hearing advertising about RCTs following the campaign compared with 14.8% (10.8, 18.9) prior to the campaign launch (difference = 41.4%; 95% CI for difference 35.6, 48.3; P advertising, 49% felt that the main message was that people should take part more in medical research. However, on whether they would personally take part in a clinical trial if asked, there was little difference in response following the campaign [‘yes’ 31.3% (28.4, 34.1) prior; 30.4% (27.6, 33.2) following; difference =−0.9%; 95% CI for difference −4.8, 3.1%; P= 0.92]. CONCLUSIONS It is possible to raise public awareness of clinical research using the media, but further efforts may be required to influence individuals' decisions to take part in clinical research. PMID:20233175

Inoculation in Political Campaign Communication.

Science.gov (United States)

Pfau, Michael; Burgoon, Michael

1988-01-01

Posits a strategy of resistance to the influence of attack messages in political campaigns. Finds that political campaign messages can be designed to inoculate supporters of candidates against subsequent attack messages of opposing candidates. (MS)

Social media campaigns that make a difference: what can public health learn from the corporate sector and other social change marketers?

Science.gov (United States)

Freeman, Becky; Potente, Sofia; Rock, Vanessa; McIver, Jacqueline

2015-03-30

A great deal of enthusiasm and interest exists in using social media for public health communications, but few research studies have examined its success in promoting and adopting protective health behaviours. To begin to understand how best to develop effective online social marketing campaigns, this paper provides a summary of success factors and key lessons learnt from selected social media campaign case studies. Case study review Methods: A selection of case studies was reviewed for lessons in campaign development, delivery and evaluation from both the corporate and public health sectors. Information about the objective of the campaign, the tactics used and the lessons learnt was extracted from each case study. Lessons learnt from across the case studies were then sorted according to themes. Lessons from the nine case studies selected were categorised into eight themes: planning, use of social media tools, community, content, personal benefits, promotion, costs and challenges. Outcome evaluation data were lacking in the case studies. Overall, the nine case studies show that social media hold promise in changing user behaviours and that social media are highly effective in recruiting participants and motivating them to take small, concrete actions. The case studies also demonstrate that there is room in social media for targeted, inexpensive, small-scale projects, as well as large, well-funded, mass-reach marketing blitzes. Social media campaign process and impact evaluation measures are readily available. Outcome evaluation models and measures are needed to better assess the effectiveness of social media campaigns in changing health behaviours.

Social marketing techniques for public health communication: a review of syphilis awareness campaigns in 8 US cities.

Science.gov (United States)

Vega, Miriam Y; Roland, Eric L

2005-10-01

To describe the social marketing approaches used to increase syphilis awareness in 8 US cities. We reviewed the typical academic approach for developing social marketing campaigns and interviewed health department staff responsible for social marketing campaigns in each city. Using social marketing techniques such as target segmentation, concept testing of materials, and formative evaluation, campaign planners throughout the 8 cities developed a variety of approaches to reach their target audiences. Preliminary results suggest 71% to 80% of men who have sex with men interviewed were aware of the campaigns, and 45% to 53% of them reported they were tested due to the campaigns. Campaigns should address the local epidemic and target audience with culturally appropriate messages.

Correlates of Initial Recall of a Multimedia Communication Campaign to Promote Physical Activity among Tweens: the WIXX Campaign.

Science.gov (United States)

Bélanger-Gravel, Ariane; Cutumisu, Nicoleta; Gauvin, Lise; Lagarde, François; Laferté, Marilie

2017-01-01

This study examined factors associated with children's and parents' recall of a communication campaign aimed at promoting children's physical activity. A cross-sectional population-based telephone survey was conducted among 1001 children and their parents. Respondents were recruited through a random digit dialing procedure. Respondents' recall of the campaign, beliefs, sociodemographics as well as levels of physical activity and sedentary behaviors were self-reported. Logistic regression analyses were conducted for tweens and their parents separately. Girls (odds ratio [OR] = 2.1; 95%confidence interval (CI): 1.3, 3.5) were more likely to have unaided recall when compared to boys. Tweens in primary school (OR = 1.9; 95%CI: 1.0, 3.4 and OR = 2.1; 95%CI: 1.4, 3.0) and those speaking French (OR = 3.3; 95%CI: 1.4, 8.1 and OR = 2.9; 95%CI: 1.8, 4.7) were more likely to have unaided and aided recall, respectively. Among parents, tweens' unaided (OR = 12.0; 95%CI: 5.2, 28.1) and aided (OR = 3.3; 95%CI: 1.5, 7.3) recall, obesity status (OR = 2.6; 95%CI: 1.3, 5.3), and low income (OR = 5.2; 95%CI: 1.9, 14.3) were positively associated with recall. Additional beliefs were associated with tweens' and parents' recall of the campaign. The association between sex, language, and recall is in line with the branding strategy adopted and no clear evidence for communication inequalities was observed.

Campaign Seeks Buy-In for High School Reforms: "Stand Up" Aims to Rouse Public Support

Science.gov (United States)

Robelen, Erik W.

2006-01-01

Kicked off the week of April 10, 2006 with a big plug on "The Oprah Winfrey Show," a new campaign spearheaded by the Bill & Melinda Gates Foundation is aiming to drum up public action to address what its organizers see as a crisis in America's public high schools. The Stand Up campaign comes as high schools have emerged as a focus of public-policy…

Lessons for public health campaigns from analysing commercial food marketing success factors: a case study

OpenAIRE

Aschemann-Witzel, Jessica; Perez-Cueto, Federico JA; Niedzwiedzka, Barbara; Verbeke, Wim; Bech-Larsen, Tino

2012-01-01

Abstract Background Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public sector activities. The aim of the present study was to empirically identify food marketing success factors that, using the social marketing approach, could help improve public health campaig...

Efficacy methods to evaluate health communication and marketing campaigns.

Science.gov (United States)

Evans, W Douglas; Uhrig, Jennifer; Davis, Kevin; McCormack, Lauren

2009-06-01

Communication and marketing are growing areas of health research, but relatively few rigorous efficacy studies have been conducted in these fields. In this article, we review recent health communication and marketing efficacy research, present two case studies that illustrate some of the considerations in making efficacy design choices, and advocate for greater emphasis on rigorous health communication and marketing efficacy research and the development of a research agenda. Much of the outcomes research in health communication and marketing, especially mass media, utilizes effectiveness designs conducted in real time, in the media markets or communities in which messages are delivered. Such evaluations may be impractical or impossible, however, imiting opportunities to advance the state of health communication and marketing research and the knowledge base on effective campaign strategies, messages, and channels. Efficacy and effectiveness studies use similar measures of behavior change. Efficacy studies, however, offer greater opportunities for experimental control, message exposure, and testing of health communication and marketing theory. By examining the literature and two in-depth case studies, we identify advantages and limitations to efficacy studies. We also identify considerations for when to adopt efficacy and effectiveness methods, alone or in combination. Finally, we outline a research agenda to investigate issues of internal and external validity, mode of message presentation, differences between marketing and message strategies, and behavioral outcomes.

Cogema gives its communication a new impetus

International Nuclear Information System (INIS)

Saulnier, J.-E.

2001-01-01

Starting 2 November 1999, COGEMA launched a mass public communication campaign and creating an Internet site, equipped with cameras (web-cams), to make everyone familiar with the COGEMA plant at La Hague. This system is designed to serve a communication policy that is resolutely open and attentive to French public concerns: - The COGEMA plant at La Hague is often perceived as a mystery, occult and dehumanized world. This communication campaign, entitled 'We have nothing to hide', illustrated COGEMA's determination to inform the citizens in the greatest possible transparence and its wish to bring the Group's industrial operations and the persons working there closer to the public. The campaign included TV commercials and press ads. The underlying principle is to work on issues that have made news. The televised system included two films, shot at La Hague. The first, lasting 90 seconds, consists of interviews and testimonies of employees who represent the professional and human diversity of the plant. The second, in 45-second format, presents the questions to which public opinion wants answers. These questions are also repeated in the press ads. - To ensure that everyone obtains all the answers to his questions, the TV spots and press ads refer to the website http://www.cogemalahague.fr and to a toll-free number 0 800-64-64-64 . This campaign was the first stage of a long-term approach. Its positive reception from the public strengthens COGEMA's resolution to anticipate the legitimate information's needs expressed by the public opinion. As a responsible firm, COGEMA means to adapt her communication policy in order to make the whole activities of the Group widely known. Beyond communication, COGEMA intends to carry on showing her attachment to nuclear industry and bolstering this sector's interests on the international scene. (authors)

Farmers sun exposure, skin protection and public health campaigns: An Australian perspective.

Science.gov (United States)

Smit-Kroner, Christel; Brumby, Susan

2015-01-01

Non-melanoma skin cancer is a common and costly cancer in agricultural populations. Prevention and early detection are an effective way to decrease the burden of disease and associated costs. To examine sun exposure and skin protection practices in agricultural workers and farmers a thematic review of the literature between 1983 and 2014 was undertaken. Comparison between studies was complicated by differences in study design, definitions of skin protection, and analytic methods used. Farmers are the most exposed to harmful ultraviolet (UV) radiation of all outdoor workers and the level of reported skin protection by farmers is suboptimal. Years of public health campaigns have failed to adequately address farmers' specific needs. Increased rates of skin cancer and subsequent higher costs are expected. Estimates of sun exposure and skin protection practice indicate that protective clothing is the most promising avenue to improve on farmers' skin protection. Early detection needs to be part of public health campaigns. This review explores the quantitative data about Australian farmers and their skin protective behaviours. We investigate what the documented measurable effect of the public health campaign Slip!Slop!Slap! has had on agricultural workers and farmers and make recommendations for future focus.

The Effect of Health Beliefs, Media Perceptions, and Communicative Behaviors on Health Behavioral Intention: An Integrated Health Campaign Model on Social Media.

Science.gov (United States)

Yoo, Sun-Wook; Kim, Jarim; Lee, Yeunjae

2018-01-01

Social media have recently gained attention as a potential health campaign tool. This study examines this line of expectation concerning the role social media may play in health campaigns by testing an integrated health campaign model that combines insights from research on social media-specific perceptions and communicative behaviors in order to predict health behaviors. Specifically, this study aims to (a) develop a more holistic social media campaign model for predicting health behaviors in the social media context, (b) investigate how social media channel-related perceptions affect preventive health behaviors, and (c) investigate how communicative behaviors mediate perceptions and behavioral intention. The study conducted an online survey of 498 females who followed the Purple Ribbon Twitter campaign (@pprb), a cervical cancer prevention campaign. The results indicated that information acquisition mediated perceived risk's effect on intention. Information acquisition also mediated the relationships between intention and information selection and information transmission. On the other hand, social media-related perceptions indirectly impacted behavioral intention through communicative behaviors. The findings' theoretical and practical implications are discussed.

Impact of National HIV and AIDS Communication Campaigns in South Africa to Reduce HIV Risk Behaviour

Directory of Open Access Journals (Sweden)

Karl Peltzer

2012-01-01

Full Text Available In South Africa social and behavioural communication interventions are a critical component of HIV/AIDS prevention, and numerous communication campaigns have been implemented intensively across the country through government initiatives and nongovernmental organisations over the past decade. The aim of this paper is to assess the reach of HIV and AIDS communication campaigns in conjunction with contributions to knowledge, attitudes, and HIV risk behaviours in the general population in South Africa. The sample included in this nationally representative cross-sectional survey was 13234 people aged 15–55 years. Overall, the study found that there was high exposure to 18 different HIV communication programmes (median 6 programmes and 14 programmes more than 30% across different age groups. Most programmes were more often seen or heard by young people aged between 15 and 24 years. In multivariate analysis, greater exposure to HIV mass communication programmes was associated with greater HIV knowledge, condom use at last sex, having tested for HIV in the past 12 months, and less stigmatizing attitude toward PLWHA.

Public enemy number one: the US Advertising Council's first drug abuse prevention campaign.

Science.gov (United States)

Niesen, Molly

2011-01-01

This article explores the Advertising Council's first national drug abuse prevention campaign in the 1970s. Scholarship thus far has demonstrated the ways in which the issue of drug abuse represented a chief political strategy for President Nixon. Evidence from major trade press publications, congressional hearings, and an array of archival sources suggest that this campaign was also part of a public relations crusade on behalf of the advertising industry in response to public criticism of its role in abetting a culture of drug dependence. These institutional and political pressures helped shape drug abuse prevention in the 1970 s and for the decades that followed. Copyright © 2011 Informa Healthcare USA, Inc.

The Impact of Public Health Awareness Campaigns on the Awareness and Quality of Palliative Care.

Science.gov (United States)

Seymour, Jane

2018-01-01

The right to health includes a right of access to good quality palliative care, but inequalities persist. Raising awareness is a key plank of the public health approach to palliative care, but involves consideration of subjects most of us prefer not to address. This review addresses the question: "do public health awareness campaigns effectively improve the awareness and quality of palliative care"? The evidence shows that public awareness campaigns can improve awareness of palliative care and probably improve quality of care, but there is a lack of evidence about the latter. Rapid review and synthesis. A comprehensive public awareness campaign about palliative care (including advance care planning and end-of-life decision making) should be based on clear and shared terminology, use well piloted materials, and the full range of mass media to suit different ages, cultures, and religious/spiritual perspectives. Arts and humanities have a role to play in allowing individuals and communities to express experiences of illness, death, and grief and encourage conversation and thoughtful reflection. There is evidence about key factors for success: targeting, networking, and use of specific, measurable, achievable, realistic time-bound objectives; continuous evaluation; and complementarity to national and international policy. Campaigns should be located within the framework of public health promotion and the synergy between short national mass media campaigns and longer term local community action initiatives carefully considered. National and local projects to raise awareness should identify and address any barriers at the level of individuals, communities, and systems of care, for example, literacy skills and unequal access to resources.

Public health campaigns and obesity - a critique

Directory of Open Access Journals (Sweden)

Proietto Joseph

2011-02-01

Full Text Available Abstract Background Controlling obesity has become one of the highest priorities for public health practitioners in developed countries. In the absence of safe, effective and widely accessible high-risk approaches (e.g. drugs and surgery attention has focussed on community-based approaches and social marketing campaigns as the most appropriate form of intervention. However there is limited evidence in support of substantial effectiveness of such interventions. Discussion To date there is little evidence that community-based interventions and social marketing campaigns specifically targeting obesity provide substantial or lasting benefit. Concerns have been raised about potential negative effects created by a focus of these interventions on body shape and size, and of the associated media targeting of obesity. Summary A more appropriate strategy would be to enact high-level policy and legislative changes to alter the obesogenic environments in which we live by providing incentives for healthy eating and increased levels of physical activity. Research is also needed to improve treatments available for individuals already obese.

Innovations in communication technologies for measles supplemental immunization activities: lessons from Kenya measles vaccination campaign, November 2012

Science.gov (United States)

Mbabazi, William B; Tabu, Collins W; Chemirmir, Caleb; Kisia, James; Ali, Nasra; Corkum, Melissa G; Bartley, Gene L

2015-01-01

Background To achieve a measles free world, effective communication must be part of all elimination plans. The choice of communication approaches must be evidence based, locally appropriate, interactive and community owned. In this article, we document the innovative approach of using house visits supported by a web-enabled mobile phone application to create a real-time platform for adaptive management of supplemental measles immunization days in Kenya. Methods One thousand nine hundred and fifty-two Red Cross volunteers were recruited, trained and deployed to conduct house-to-house canvassing in 11 urban districts of Kenya. Three days before the campaigns, volunteers conducted house visits with a uniform approach and package of messages. All house visits were documented using a web-enabled mobile phone application (episurveyor®) that in real-time relayed information collected to all campaign management levels. During the campaigns, volunteers reported daily immunizations to their co-ordinators. Post-campaign house visits were also conducted within 4 days, to verify immunization of eligible children, assess information sources and detect adverse events following immunization. Results Fifty-six per cent of the 164 643 households visited said that they had heard about the planned 2012 measles vaccination campaign 1–3 days before start dates. Twenty-five per cent of households were likely to miss the measles supplemental dose if they had not been reassured by the house visit. Pre- and post-campaign reasons for refusal showed that targeted communication reduced misconceptions, fear of injections and trust in herbal remedies. Daily reporting of immunizations using mobile phones informed changes in service delivery plans for better immunization coverage. House visits were more remembered (70%) as sources of information compared with traditional mass awareness channels like megaphones (41%) and radio (37%). Conclusions In high-density settlements, house-to-house visits

The Nevada initiative: A risk communication Fiasco

International Nuclear Information System (INIS)

Flynn, J.; Solvic, P.; Mertz, C.K.

1993-01-01

The U.S. Congress has designated Yucca Mountain, Nevada as the only potential site to be studied for the nation's first high-level nuclear waste repository. People in Nevada strongly oppose the program, managed by the U.S. Department of Energy. Survey research shows that the public believes there are great risks from a repository program, in contrast to a majority of scientists who feel the risks are acceptably small. Delays in the repository program resulting in part from public opposition in Nevada have concerned the nuclear power industry, which collects the fees for the federal repository program and believes it needs the repository as a final disposal facility for its high-level nuclear wastes. To assist the repository program, the American Nuclear Energy Council (ANEC), an industry group, sponsored a massive advertising campaign in Nevada. The campaign attempted to assure people that the risks of a repository were small and that the repository studies should proceed. The campaign failed because its managers misunderstood the issues underlying the controversy, attempted a covert manipulation of public opinion that was revealed, and most importantly, lacked the public trust that was necessary to communicate credibly about the risks of a nuclear waste facility. This article describes the advertising campaign and its effects. The manner in which the ANEC campaign itself became a controversial public issue is reviewed. The advertising campaign is discussed as it relates to risk assessment and communication. 29 refs., 2 tabs

Managing fear in public health campaigns: a theory-based formative evaluation process.

Science.gov (United States)

Cho, Hyunyi; Witte, Kim

2005-10-01

The HIV/AIDS infection rate of Ethiopia is one of the world's highest. Prevention campaigns should systematically incorporate and respond to at-risk population's existing beliefs, emotions, and perceived barriers in the message design process to effectively promote behavior change. However, guidelines for conducting formative evaluation that are grounded in proven risk communication theory and empirical data analysis techniques are hard to find. This article provides a five-step formative evaluation process that translates theory and research for developing effective messages for behavior change. Guided by the extended parallel process model, the five-step process helps message designers manage public's fear surrounding issues such as HIV/AIDS. An entertainment education project that used the process to design HIV/AIDS prevention messages for Ethiopian urban youth is reported. Data were collected in five urban regions of Ethiopia and analyzed according to the process to develop key messages for a 26-week radio soap opera.

Psychographic segmentation: A new approach to reaching the Canadian public

International Nuclear Information System (INIS)

Guenette, F.

1992-01-01

The purpose of this paper is to review the Canadian nuclear industry's public information campaign, which began in 1987, and to describe a new approach to public opinion research that is guiding revised strategy. The authors have begun to implement research-based communications strategy and plan to track its effectiveness through additional, regular public opinion research. The tracking exercise is to fine-tune the campaign, support communications products, and evaluate the overall effectiveness of the strategy

Massachusetts nuclear power referendum: Lessons learned from the campaign trail

International Nuclear Information System (INIS)

Allen, S.R.

1989-01-01

Last November, Massachusetts voters cast their ballots on a binding initiative which, if passed, would have prohibited the production of high-level waste, thereby permanently shutting down the state's two nuclear power plants: Yankee and Pilgrim. Question 4, as the initiative became known, posed an unprecedented challenge for the state's six major utilities. Essentially, Question 4 was defeated for two reasons: compelling arguments and a well-founded strategy for communicating those arguments. One part of that strategy was the use of debates and public-speaking engagements before both civic groups and on radio/television. These debates and presentations were clearly the most interesting part of the campaign and provided many insights that may be applied to long-term public policy and informational programs. Obviously, there is a significant difference between an intense, focused campaign and an ongoing, diverse public information program-but many of the principles are the same. The purpose of this paper is to review some of the key lessons learned from over 300 debates and presentations in the highly emotional atmosphere of the Question 4 campaign. Throughout the campaign, debaters and speakers submitted after action reports, and it is from these as well as the overall campaign results that the lessons and anecdotes are derived

The role and utilisation of public health evaluations in Europe: a case study of national hand hygiene campaigns

Science.gov (United States)

2014-01-01

Background Evaluations are essential to judge the success of public health programmes. In Europe, the proportion of public health programmes that undergo evaluation remains unclear. The European Centre for Disease Prevention and Control sought to determine the frequency of evaluations amongst European national public health programmes by using national hand hygiene campaigns as an example of intervention. Methods A cohort of all national hand hygiene campaigns initiated between 2000 and 2012 was utilised for the analysis. The aim was to collect information about evaluations of hand hygiene campaigns and their frequency. The survey was sent to nominated contact points for healthcare-associated infection surveillance in European Union and European Economic Area Member States. Results Thirty-six hand hygiene campaigns in 20 countries were performed between 2000 and 2012. Of these, 50% had undergone an evaluation and 55% of those utilised the WHO hand hygiene intervention self-assessment tool. Evaluations utilised a variety of methodologies and indicators in assessing changes in hand hygiene behaviours pre and post intervention. Of the 50% of campaigns that were not evaluated, two thirds reported that both human and financial resource constraints posed significant barriers for the evaluation. Conclusion The study identified an upward trend in the number of hand hygiene campaigns implemented in Europe. It is likely that the availability of the internationally-accepted evaluation methodology developed by the WHO contributed to the evaluation of more hand hygiene campaigns in Europe. Despite this rise, hand hygiene campaigns appear to be under-evaluated. The development of simple, programme-specific, standardised guidelines, evaluation indicators and other evidence-based public health materials could help promote evaluations across all areas of public health. PMID:24507086

Public Relations and Interpersonal Communication.

Science.gov (United States)

Lance, Elizabeth P.

Despite a lack of consensus on theoretical perspectives on public relations and variations in the ways it and interpersonal communication are defined, public relations may be related to interpersonal communication in three ways: (1) it is two-way communication, (2) it is personal, and (3) it is relational. Even in activities having the highest…

Participatory and Social Media to Engage Youth: From the Obama Campaign to Public Health Practice

OpenAIRE

Goodman, Jordi; Wennerstrom, Ashley; Springgate, Benjamin F.

2011-01-01

Barack Obama’s successful campaign for the presidency has been widely attributed to the use of social networking sites, mobile devices, and interactive websites to engage previously hard-to-reach populations in political activity. Campaign communication strategies may be applicable for youth health promotion efforts, particularly for the highly stigmatized issue of mental health. In this article, we examine elements of the 2008 Obama presidential campaign’s use of social media technologies an...

A Rhetorical Approach to Non-Discursive Messages in Information Campaigns.

Science.gov (United States)

Reid, Kathleen

Public information campaigns serve a primary role in contemporary American society to promote more active citizen involvement. When the U.S. government seeks to influence its citizens, it can use mass media to help produce systematic social change, particularly visual communication derived from rhetoric. Rhetorical criticism includes…

The Role of the Internet in Political Communication and Encouraging Political Civic Engagement in Croatia: The 2007 Election Campaign on the Internet

Directory of Open Access Journals (Sweden)

Domagoj Bebić

2011-12-01

Full Text Available Undertaking a content analysis and analyzing the literature corresponding both to the role of the Internet in modern election campaigns (cyber campaigning, as well as that which assesses the crisis of public communication and the democratic potential of the Internet, this article explores: a how and to what extent did Croatian political parties utilize the marketing potential of the Internet during the 2007 parliamentary elections; and b how and to what extent did they use the Internet to encourage citizens(on or offline to participate in the political sphere. The results indicate that during the 2007 Croatian Parliamentary elections, political parties only partially utilized the potential advantages of Internet marketing. An analysis of the elements of interactivity revealed that campaigning parties generally did not use the Internet as a means to engage voters. The results in this study, however, confirm a number of trends found in other countries. The use of the Internet as an instrument to engage citizens online and increase political participation has not confirmed the optimistic predictions surrounding this issue.

Pathways to use of communication campaigns' evaluation findings within international organizations.

Science.gov (United States)

O'Neil, Glenn; Bauer, Martin W

2018-08-01

This article presents a study on the pathways and processes regarding the use of evaluation findings of communication campaigns from two international organizations, the Office of the High Commissioner for Human Rights (OHCHR) and the International Committee of the Red Cross (ICRC). Several years after the completion of the campaigns and their evaluations, our research identified 28 instances of use and six instances of non-use of the evaluation results, of which the large majority being surprising in nature. Results showed that evaluation use facilitated formal and informal changes at the individual and the organizational level; and, this pattern occurred in a predominantly non-linear fashion, interconnected and overlapping, while gradually decreasing in time and space. Evaluation use was mostly unpredictable, which reflected how meanings are constructed by staff members, as they adjusted and interpreted the findings in opportunistic ways. Copyright © 2018 Elsevier Ltd. All rights reserved.

Meta-analysis of the effect of road safety campaigns on accidents.

Science.gov (United States)

Phillips, Ross Owen; Ulleberg, Pål; Vaa, Truls

2011-05-01

A meta-analysis of 67 studies evaluating the effect of road safety campaigns on accidents is reported. A total of 119 results were extracted from the studies, which were reported in 12 different countries between 1975 and 2007. After allowing for publication bias and heterogeneity of effects, the weighted average effect of road safety campaigns is a 9% reduction in accidents (with 95% confidence that the weighted average is between -12 and -6%). To account for the variability of effects measured across studies, data were collected to characterise aspects of the campaign and evaluation design associated with each effect, and analysed to identify a model of seven campaign factors for testing by meta-regression. The model was tested using both fixed and random effect meta-regression, and dependency among effects was accounted for by aggregation. These analyses suggest positive associations between accident reduction and the use of personal communication or roadside media as part of a campaign delivery strategy. Campaigns with a drink-driving theme were also associated with greater accident reductions, while some of the analyses suggested that accompanying enforcement and short campaign duration (less than one month) are beneficial. Overall the results are consistent with the idea that campaigns can be more effective in the short term if the message is delivered with personal communication in a way that is proximal in space and time to the behaviour targeted by the campaign. Copyright © 2011 Elsevier Ltd. All rights reserved.

Means, ends and the ethics of fear-based public health campaigns.

Science.gov (United States)

Bayer, Ronald; Fairchild, Amy L

2016-06-01

Controversy has swirled over the past three decades about the ethics of fear-based public health campaigns. The HIV/AIDS epidemic provided a context in which advocacy groups were almost uniformly hostile to any use of fear, arguing that it was inherently stigmatising and always backfired. Although this argument was often accepted within public health circles, surprisingly, the bioethicists who first grappled with this issue in terms of autonomy and coercion in the 1980s were not single-minded: fear could be autonomy-enhancing. But by the turn of the 21st century, as opponents of fear-based appeals linked them to stigmatisation, ethicists typically rejected fear as inherently unethical. The evidence has increasingly suggested that fear-based campaigns 'work.' Emotionally charged public health messages have, as a consequence, become more commonplace. We conclude that an ethics of public health, which prioritises population well-being, as contrasted with the contemporary focus of bioethics on autonomy, provides a moral warrant for ensuring that populations understand health risk 'in their guts.' This, we argue, does not relieve public health authorities from considering the burdens their efforts may impose on vulnerable populations. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/

Advent of broadband public-switched communications

Science.gov (United States)

Casey, John J.

1992-02-01

Advances in data communications infrastructure, display technology, and man-machine interfaces have changed business applications and the requirements of public network data transport. These changes have created opportunities for a new generation of public broadband services to more efficiently extend high speed communications capabilities beyond the customer premises. This paper provides a view of the technology and market evolution of these public broadband data communications services, and suggests early customer networked applications that justify the deployment of a public switched broadband network infrastructure.

Reducing public communication apprehension by boosting self confidence on communication competence

Directory of Open Access Journals (Sweden)

Eva Rachmi

2012-07-01

Full Text Available Abstrak Latar belakang: Dokter harus kompeten dalam berkomunikasi dengan sesame dokter ata dengan profesi lain. Pada Fakultas Kedokteran Universitas Mulawarman, beberapa mahasiswa cenderung diam pada saat pelatihan komunikasi public, yang tampaknya disebabkan oleh kecemasan saat berkomunikasi. Penelitian ini bertujuan untuk menganalisa kemungkinan ‘kepercayaan diri terhadap kemampuan komunikasi’ dan  ‘ketrampilan berkomunikasi’ sebagai factor resiko terjadinya ‘kecemasan dalam komunikasi publik’ Metode: Penelitian ini dilakukan pada 55 mahasiswa Fakultas Kedokteran Universitas Mulawarman. Kecemasan dalam komunikasi public diukur dengan Personal report of communication apprehension (PRCA-24, kepercayaan diri terhadap kemampuan komunikasi dengan Self perceived communication competence scale (SPCC, ketrampilan berkomunikasi didasarkan pada penilaian instruktur saat program pelatihan komunikasi, Data dianaliasa dengan regresi linear untuk mengidentifikasi factor yang dominan, menggunakan STATA 9.0 Hasil: Hasil penelitian menunjukkan hubungan negative antara kecemasan dalam public komunikasi dengan kepercayaan diri terhadap kemampuan komunikasi (koefisien regresi (KR =-0.13; p=0.000; 95% derajat kepercayaan (DK =-0.20; -0.52. Tetapi, terbukti tidak berhubungan dengan ketrampilan komunikasi (p=0.936. Diantara 12 trait kepercayaan diri terhadap kemampuan komunikasi, mahasiswa yang percaya diri saat berkomunikasi dengan sekelompok orang yang masih asing mempunyai tingkat kecemasan paling rendah (KR suaian=-0.13; DK=-0.21; 0.05; p=0.002. Kesimpulan: Semakin tinggi kepercayaan diri mahasiswa terhadap kemampuan komunikasinya akan semakin rendah tingkat kecemasannya. Untuk itu, fakulta kedokteran perlu memberikan kesempatan bagi mahasiswa mempraktekkan komunikasi public, terutama dengan berbicara kepada sekelompok orang asing. (Health Science Indones 2010; 1: 37 - 42 Kata kunci: berbicara, kelompok, kemampuan komunikasi ABSTRACT Background: A

In situ occupational and general public exposure to VHF/UHF transmission for air traffic communication

International Nuclear Information System (INIS)

Joseph, W.; Goeminne, F.; Verloock, L.; Vermeeren, G.; Martens, L.

2012-01-01

Occupational and general public exposure due to very high frequency (VHF)/ultra high frequency (UHF) transmission centres for verbal communication for air traffic control is investigated in situ for the first time. These systems are used for communication with aircraft, resulting in different human exposure from that of classical broadcasting. Measurement methods are proposed for the exposure assessment, and a measurement campaign is executed in three transmission centres. By investigating the temporal behaviour of the VHF signals for 6 d, a realistic worst-case duty cycle of 29 % is determined. Periods of high exposures corresponding with high aircraft traffic are from 7 a.m. to 1 p.m. and in the evening. All measured electric field values satisfy the International Commission on Non-ionizing Radiation Protection guidelines. Fields vary from 0.2 to 21.1 V m -1 for occupational exposure and from 0.007 to 8.0 V m -1 for general public exposure. The average fields equal 5.2 V m -1 for workers, and 0.7 V m -1 for general public. (authors)

In situ occupational and general public exposure to VHF/UHF transmission for air traffic communication.

Science.gov (United States)

Joseph, Wout; Goeminne, Francis; Verloock, Leen; Vermeeren, Günter; Martens, Luc

2012-09-01

Occupational and general public exposure due to very high frequency (VHF)/ultra high frequency (UHF) transmission centres for verbal communication for air traffic control is investigated in situ for the first time. These systems are used for communication with aircraft, resulting in different human exposure from that of classical broadcasting. Measurement methods are proposed for the exposure assessment, and a measurement campaign is executed in three transmission centres. By investigating the temporal behaviour of the VHF signals for 6 d, a realistic worst-case duty cycle of 29 % is determined. Periods of high exposures corresponding with high aircraft traffic are from 7 a.m. to 1 p.m. and in the evening. All measured electric-field values satisfy the International Commission on Non-ionizing Radiation Protection guidelines. Fields vary from 0.2 to 21.1 V m(-1) for occupational exposure and from 0.007 to 8.0 V m(-1) for general public exposure. The average fields equal 5.2 V m(-1) for workers, and 0.7 V m(-1) for general public.

Public attitudes toward depression and help-seeking: Impact of the OSPI-Europe depression awareness campaign in four European regions.

Science.gov (United States)

Kohls, Elisabeth; Coppens, Evelien; Hug, Juliane; Wittevrongel, Eline; Van Audenhove, Chantal; Koburger, Nicole; Arensman, Ella; Székely, András; Gusmão, Ricardo; Hegerl, Ulrich

2017-08-01

Public attitudes toward depression and help-seeking behaviour are important factors influencing depressed people to obtain professional help and adequate treatment. OSPI-Europe is a multi-level suicide prevention programme including a public awareness campaign. It was implemented in four regions of four European countries (Germany, Hungary, Ireland and Portugal). This paper reports the results of the evaluation of the campaign, including its visibility and effects of the campaign on stigma associated with depression and help-seeking behaviour. A representative general population survey (N=4004) including measures on personal stigma, perceived stigma, openness to help, perceived value of help, and socio-demographic variables was conducted in the four intervention and four control regions in a cross-sectional pre-post design. The public awareness campaign was considerably more visible in Germany and Portugal compared to Ireland and Hungary. Visibility was further affected by age and years of schooling. Personal stigma, perceived stigma and openness toward professional help varied significantly across the four countries. Respondents in the intervention regions showed significantly less personal depression stigma than respondents in the control regions after the campaign. Respondents of the intervention region who were aware of the campaign reported more openness toward seeking professional help than respondents who were unaware of it. The OSPI-Europe awareness campaign was visible and produced some positive results. At the same time, it proved to be difficult to show strong, measurable and unambiguous effects, which is in line with previous studies. Public awareness campaigns as conducted within OSPI-Europe can contribute to improved attitudes and knowledge about depression in the general public and produce synergistic effects, in particular when the dissemination of awareness campaign materials is simultaneously reinforced by other intervention levels of a multi

Best Practices for Suicide Prevention Messaging and Evaluating California's "Know the Signs" Media Campaign.

Science.gov (United States)

Acosta, Joie; Ramchand, Rajeev; Becker, Amariah

2017-09-01

Although communication is a key component of US strategies to prevent suicide and there are a number of marketing campaigns promoting messages that suicide is a preventable public health problem, there has been little evaluation of these campaigns. The study describes the development of a checklist of best practices for suicide prevention communication campaigns and the use of the checklist to evaluate California's investment in "Know the Signs" (KTS-M), a suicide prevention mass media campaign. We conducted a literature review and solicited expert feedback to identify best practices and then used the RAND/UCLA appropriateness method to assess whether KTS-M was consistent with the identified best practices. Overall, experts agreed that KTS-M adhered to most of the 46 checklist items and suggested that the campaign was among the best suicide prevention media campaigns they had observed. The checklist was developed through expert input and literature review and focuses only on media campaigns. Given the nascent state of the evidence about what makes an effective suicide prevention message and the growing number of campaigns, the checklist of best practices reflects one way of promoting quality in this evolving field. The consistency between the experts' comments and their ratings of KTS-M suggests that the checklist may provide important guidance to inform the development of future campaigns and the evaluation of ongoing campaigns.

An analysis of nanoscientists as public communicators

Science.gov (United States)

Dudo, Anthony; Kahlor, Leeann; Abighannam, Niveen; Lazard, Allison; Liang, Ming-Ching

2014-10-01

The American public remains unfamiliar with nanotechnology despite more than a decade of investment and development. Nanoscientists have an opportunity to contribute to public conversations about their work, and its potential implications, through their engagement with lay audiences and media professionals. Indeed, the leaderships of many professional scientific organizations have placed a renewed focus on the public communication of science, particularly in the light of drastic changes in the information landscape and the increasing politicization of many technological and scientific issues. However, we have a limited understanding of nanoscientists' perceptions and behaviours regarding their participation in public communication. Here, we report survey results that provide an examination of the public communication behaviours of nanoscientists affiliated with the National Science Foundation's (NSF) National Nanotechnology Infrastructure Network (NNIN), an integrated partnership of US research institutions designed to facilitate nanoscale research and development. Our results suggest that nanoscientists are relatively frequent public communicators who commonly associate their communication efforts with positive impacts on their professional success. We also identify a handful of characteristics that drive nanoscientists' intentions to communicate with the public about nanotechnology.

Public funding of political parties when campaigns are informative

DEFF Research Database (Denmark)

Ortín, Ignacio Ortuño; Schultz, Christian

dependence on vote shares induces fur- ther moderation and improves welfare. If parties are asymmetric, vote share dependent public funding bene…ts the large party and makes it moderate its candidate, while the smaller party reacts by choosing a more extremist candidate. On balance, however, if the parties......The paper considers public funding of political parties when some voters are poorly informed about parties’ candidates and campaigns are informative. For symmetric equilibria, it is shown that more pub- lic funding leads parties to chose more moderate candidates, and that an increase in the funding’s...... are not too asymmetric, an increase in vote share dependent funding improves welfare and increases the likelihood that a moderate candidate wins the election...

Earned media and public engagement with CDC's "Tips from Former Smokers" campaign: an analysis of online news and blog coverage.

Science.gov (United States)

Kornfield, Rachel; Smith, Katherine Clegg; Szczypka, Glen; Vera, Lisa; Emery, Sherry

2015-01-20

In March 2012, the US Centers for Disease Control and Prevention (CDC) launched the first-ever paid national tobacco education campaign. At a cost of US $54 million, "Tips from Former Smokers" (Tips) ran for 3 months across multiple media, depicting the suffering experienced by smokers and their families in graphic detail. The potential impact and reach of the Tips campaign was not limited to that achieved through paid media placements. It was also potentially extended through "earned media", including news and blog coverage of the campaign. Such coverage can shape public understanding of and facilitate public engagement with key health issues. To better understand the contribution of earned media to the public's engagement with health issues in the current news media environment, we examined the online "earned media" and public engagement generated by one national public health campaign. We constructed a purposive sample of online media coverage of the CDC's 2012 Tips from Former Smokers television campaign, focusing on 14 influential and politically diverse US news outlets and policy-focused blogs. We identified relevant content by combining campaign and website-specific keywords for 4 months around the campaign release. Each story was coded for content, inclusion of multimedia, and measures of audience engagement. The search yielded 36 stories mentioning Tips, of which 27 were focused on the campaign. Story content between pieces was strikingly similar, with most stories highlighting the same points about the campaign's content, cost, and potential impact. We saw notable evidence of audience engagement; stories focused on Tips generated 9547 comments, 8891 Facebook "likes", 1027 tweets, and 505 story URL shares on Facebook. Audience engagement varied by story and site, as did the valence and relevance of associated audience comments. Comments were most oppositional on CNN and most supportive on Yahoo. Comment coding revealed approximately equal levels of

A-priori and post-hoc segmentation in the design of healthy eating campaigns

NARCIS (Netherlands)

Kazbare, L.; Trijp, van J.C.M.; Eskildsen, J.K.

2010-01-01

Nutrition-oriented public health campaigns – both communication and intervention initiatives – often target particular demographic groups, for example schoolchildren, adults at workplaces, older women, presuming that the members of these groups are homogenous with respect to healthy eating. Although

Scientists' Prioritization of Communication Objectives for Public Engagement.

Directory of Open Access Journals (Sweden)

Anthony Dudo

Full Text Available Amid calls from scientific leaders for their colleagues to become more effective public communicators, this study examines the objectives that scientists' report drive their public engagement behaviors. We explore how scientists evaluate five specific communication objectives, which include informing the public about science, exciting the public about science, strengthening the public's trust in science, tailoring messages about science, and defending science from misinformation. We use insights from extant research, the theory of planned behavior, and procedural justice theory to identify likely predictors of scientists' views about these communication objectives. Results show that scientists most prioritize communication designed to defend science from misinformation and educate the public about science, and least prioritize communication that seeks to build trust and establish resonance with the public. Regression analyses reveal factors associated with scientists who prioritize each of the five specific communication objectives. Our findings highlight the need for communication trainers to help scientists select specific communication objectives for particular contexts and audiences.

Evaluation of a Public Awareness Campaign to Prevent High School Dropout.

Science.gov (United States)

Babinski, Leslie M; Corra, Ashley J; Gifford, Elizabeth J

2016-08-01

Many advocacy organizations devote time and resources to increasing community awareness and educating the public in an effort to gain support for their issue. One such effort, the Dropout Prevention Campaign by America's Promise Alliance, aimed to increase the visibility of the high school dropout problem and mobilize the community to take action. The objective of this paper is to evaluate the framing of the Dropout Prevention Campaign in television news media. To evaluate this campaign, television news coverage about high school dropout in 12 U.S. communities (N = 982) was examined. A content analysis of news transcripts was conducted and coded to determine the definition of the problem, the reasons for dropout and the possible solutions. Findings indicated that the high school dropout problem was most often framed (30 % of news segments) in terms of the economic and societal implications for the community. Individual student factors as well as broader societal influences were frequently discussed as possible reasons for dropout. The most commonly mentioned solutions were school-based interventions. News segments that mentioned America's Promise Alliance were more likely to frame the issue as a crisis and to use statistics to illustrate that point. Solutions that were more likely to appear in America's Promise segments promoted community and cross-sector involvement, consistent with the messages promoted by the Dropout Prevention Campaign. The findings suggest that a media content analysis can be an effective framework for analyzing a prevention campaign.

RE-COMMUNICATE: Communication Best-Practices for Renewable Energies. Scoping Study

Energy Technology Data Exchange (ETDEWEB)

Bridle, Richard; Leopold, Aaron [International Institute for Sustainable Development (IISD), Geneva (Switzerland); Collings, Jonathan [Collings and Monney, London (United Kingdom); Cottrell, Jacqueline [Green Budget Germany- Forum Oekologisch-Soziale Marktwirtschaft; Germany

2013-04-15

An identified barrier to the widespread use of renewable energy technologies (RET) is the (mis-) perception in the public, at a political level and within the industry sector about the benefits, opportunities and capabilities of RET. One reason is that the communication of the RE sector may not be convincing enough. In November 2011 IEA-RETD organised a workshop in Berlin that discussed the topics of 'sending clear messages', and 'getting the RE cost perception right'. One of the conclusions was that renewables need a better positioning, which could be achieved through improved communication. Therefore, IEA-RETD commissioned a scoping study with the objective to provide ideas, techniques and case studies on how the benefits of renewable energies can be better communicated to and by policy makers, decision makers and other stakeholders. The study concluded that more targeted, effective renewable energy communications campaigns can be achieved through the use of more consistent, holistic and rigorous approaches to pre- and post-campaign development.

RE-COMMUNICATE: Communication Best-Practices for Renewable Energies. Scoping Study

Energy Technology Data Exchange (ETDEWEB)

Bridle, Richard; Leopold, Aaron [International Institute for Sustainable Development (IISD), Geneva (Switzerland); Collings, Jonathan [Collings and Monney, London (United Kingdom); Cottrell, Jacqueline [Green Budget Germany- Forum Oekologisch-Soziale Marktwirtschaft] [Germany])

2013-04-15

An identified barrier to the widespread use of renewable energy technologies (RET) is the (mis-) perception in the public, at a political level and within the industry sector about the benefits, opportunities and capabilities of RET. One reason is that the communication of the RE sector may not be convincing enough. In November 2011 IEA-RETD organised a workshop in Berlin that discussed the topics of 'sending clear messages', and 'getting the RE cost perception right'. One of the conclusions was that renewables need a better positioning, which could be achieved through improved communication. Therefore, IEA-RETD commissioned a scoping study with the objective to provide ideas, techniques and case studies on how the benefits of renewable energies can be better communicated to and by policy makers, decision makers and other stakeholders. The study concluded that more targeted, effective renewable energy communications campaigns can be achieved through the use of more consistent, holistic and rigorous approaches to pre- and post-campaign development.

Strategic communications in oral health: influencing public and professional opinions and actions.

Science.gov (United States)

Edmunds, Margo; Fulwood, Charles

2002-01-01

In the spring of 2000, US Surgeon General Dr. David Satcher convened a meeting of national experts to recommend strategies to promote equity in children's oral health status and access to dental care. The meeting was planned by a diverse group of health professionals, researchers, educators, and national organizations and by several federal agencies, including the Centers for Disease Control and Prevention, the Center on Medicare and Medicaid Services, the Health Resources and Services Administration, and the National Institute of Dental and Craniofacial Research, National Institutes of Health. This paper was commissioned by the meeting planners to introduce basic principles of social marketing and strategic communications. Many participants were academic researchers, practicing pediatric dentists and pediatricians, dental educators, policy analysts, and industry representatives, and most had no previous experience with public education or communications campaigns. Other participants were communications professionals, journalists, and community organizers without previous experience in oral health care or financing issues. Thus, the paper also served to introduce and illustrate basic ideas about oral health and general health, racial and ethnic disparities in health, and access to care. Through their interactions, the participants developed a series of recommendations to increase public awareness, build public support, improve media coverage, improve care coordination, expand the workforce, and focus the attention of national, state, and local policymakers on legislative and financing initiatives to expand access to dental care. Future coalitions of health professionals working with the policy, research, advocacy, and business communities may find this paper useful in implementing the action steps identified by the Surgeon General's report, "Oral Health in America."

Risk management: a proposal for communication strategies

Directory of Open Access Journals (Sweden)

Michele Fontana

2012-07-01

Full Text Available Disasters related to natural hazards have increased in the last few decades. This increment makes it necessary to develop non-structural risk prevention and mitigation measures to improve people’s safety. An effective non-structural measure that can improve the preparedness of the population is a locally adapted communication campaign that is focused on natural hazards. We have developed a hypothetical communication campaign for a specific area in the north of Italy, in which hydro-geological risk is of considerable importance. The content of the campaign is defined by the combination of the requirements of the law with the results of a survey conducted in the study area. The aim of the survey is to evaluate the level of risk perception among the residents, and their attitudes towards prevention activities. The operative procedure of the campaign is modeled on advertising strategies. The campaign is designed to reach each family, and it is aimed at affecting people’s everyday life through a horizontal communication strategy that involves flyers, billboards, umbrellas and a website. The use of umbrellas as a medium for the campaign is the key. People mostly use umbrellas when it rains. Rain is linked with hydrogeological risk. As the content of the campaign is printed on the umbrellas, each time people use these umbrellas, they remember the campaign. The campaign is integrated into a broader communication program that includes meetings with stakeholders, activities in schools, and public conferences. The final goal is to foster the creation of a shared knowledge about risk in the whole population.

Scientists’ Prioritization of Communication Objectives for Public Engagement

Science.gov (United States)

2016-01-01

Amid calls from scientific leaders for their colleagues to become more effective public communicators, this study examines the objectives that scientists’ report drive their public engagement behaviors. We explore how scientists evaluate five specific communication objectives, which include informing the public about science, exciting the public about science, strengthening the public’s trust in science, tailoring messages about science, and defending science from misinformation. We use insights from extant research, the theory of planned behavior, and procedural justice theory to identify likely predictors of scientists' views about these communication objectives. Results show that scientists most prioritize communication designed to defend science from misinformation and educate the public about science, and least prioritize communication that seeks to build trust and establish resonance with the public. Regression analyses reveal factors associated with scientists who prioritize each of the five specific communication objectives. Our findings highlight the need for communication trainers to help scientists select specific communication objectives for particular contexts and audiences. PMID:26913869

Yielding impressive results. The Egyptian experience in family planning communication campaign has been an exemplary model for many developing countries.

Science.gov (United States)

Wafai, M

1994-09-01

In Egypt the current use of family planning methods nearly doubled from 1980 to 1992. The toughest obstacles to the promotion of family planning are the deeply rooted pronatalism, the high rate of illiteracy, and low use of print media. The early efforts of the 1960s through the 1970s helped raise people's awareness of the problem, but traditional attitudes to family planning persisted. The Information, Education and Communication (IEC) Center established in 1979 in the State Information Service (SIS) of the Ministry of Information spearheaded the IEC efforts for family planning throughout the country. The Egyptian Contraceptives Prevalence Survey conducted in 1984 showed that the current use of family planning methods had increased 6.1% from the 1980 level, and that 56% of married women wished to stop having children, but were afraid of side effects of contraceptive use. The SIS/IEC Center launched a creative mass media campaign using TV spots and dramas. It also pioneered community-based public communication activities on population and family planning by organizing population communication forums. The local communication work is implemented by each of the 60 regional offices of SIS. Other government agencies, such as Health Insurance Organization, also launched IEC campaigns promoting their own services. Non-governmental organizations (NGOs) such as the Family of the Future and the Clinical Service Improvement Project also engaged in social marketing of contraceptives. The use of family planning methods mounted between 1980 and 1992 from 24% to nearly 48%, and the method of choice shifted from the pill to the IUD. The country's crude birth rate declined steadily from 40 per 1000 population in 1985 down to 29/1000 in 1992. The six major factors for success included an innovative communication program, religious support, political commitment, an improved service delivery system, involvement of NGOs, and the economic influence. The Egyptian experience in family

Predictors of Quitting Attempts Among Tobacco Users in Bangladesh After a Communication Campaign to Launch Graphic Warning Labels on Packaging.

Science.gov (United States)

Turk, Tahir; Newton, Fiona; Choudhury, Sohel; Islam, Md Shafiqul

2018-06-01

Tobacco use contributes to an estimated 14.6% of male and 5.7% of female deaths in Bangladesh. We examine the determinants of tobacco-related quit attempts among Bangladeshis with and without awareness of the synergized "People Behind the Packs" (PBTP) communication campaign used to support the introduction of pack-based graphic warning labels (GWLs) in 2016. Data from 1,796 adults were collected using multistage sampling and a cross-sectional face-to-face survey. Analyses used a normalized design weight to ensure representativeness to the national population of smokers within Bangladesh. For the overall sample, the multivariable logistic regression model revealed quit attempts were associated with having seen the pack-based GWLs, recalling ≥1 PBTP campaign message, higher levels of self-efficacy to quit, and recognizing more potential side-effects associated with using tobacco products. Conversely, the likelihood of quitting attempts were lower among dual tobacco users (relative to smokers) and those using tobacco at least daily (vs. less than daily). The hierarchical multivariable logistic regression model among those aware of ≥1 PBTP campaign message indicated quitting attempts were positively associated with recalling more of the campaign messages and discussing them with others. This national evaluation of pack-based GWLs and accompanying PBTP campaign within Bangladesh supports the efficacy of using synergized communication messages when introducing such labels. That quit attempts are more likely among those discussing PBTP campaign messages with others and recalling more PBTP campaign messages highlights the importance of ensuring message content is both memorable and engaging.

National awareness campaign to prevent medication-overuse headache in Denmark.

Science.gov (United States)

Carlsen, Louise Ninett; Westergaard, Maria Lurenda; Bisgaard, Mette; Schytz, Julie Brogaard; Jensen, Rigmor Højland

2017-01-01

Background Medication-overuse headache is prevalent, but in principle preventable. Objective To describe the Danish national awareness campaign for medication-overuse headache. Methods The Danish Headache Center, the Association of Danish Pharmacies, and headache patient organizations implemented a four-month medication-overuse headache awareness campaign in 2016. Target groups were the general public, general practitioners, and pharmacists. Key messages were: Overuse of pain-medication can worsen headaches; pain-medication should be used rationally; and medication-overuse headache is treatable. A range of communication technologies was used. A survey on the public's awareness of medication-overuse headache was conducted. Results The Danish adult population is 4.2 million. Online videos were viewed 297,000 times in three weeks. All 400 pharmacies received campaign materials. Over 28,000 leaflets were distributed. Two radio interviews were conducted. A television broadcast about headache reached an audience of 520,000. Forty articles were published in print media. Information was accessible at 32 reputable websites and five online news agencies. Three scientific papers were published. Information was available at an annual conference of general practitioners, including a headache lecture. The survey showed an increase in percentage of the public who knew about medication-overuse headache (from 31% to 38%). Conclusion A concerted campaign to prevent medication-overuse headache can be implemented through involvement of key stakeholders.

Campaign to prevent carbon monoxide poisoning : fall-winter 2007-2008; Campagne de prevention des intoxications au monoxyde de carbone : automne-hiver 2007-2008

Energy Technology Data Exchange (ETDEWEB)

Lefebvre, B.; Chabot, L.; Gratton, J. [Direction de sante publique de Montreal, Montreal, PQ (Canada); Lacoursiere, D. [Quebec Ministere de la Sante et des Services sociaux du Quebec, Quebec, PQ (Canada)

2009-07-01

Quebec launched a public health campaign for the Montreal region to prevent carbon monoxide poisoning. The objectives of the campaign were to communicate the dangers of carbon monoxide poisoning, its potential sources, its effects on public health, and the means to prevent poisoning. Its purpose was to inform the public of the risks and strategies to be used in case of carbon monoxide poisoning and to lay out the merits of household carbon monoxide alarms. The communication was done by way of the media, in cooperation with community organizations and school boards. Other tools used in the campaign included the Internet, flyers and press releases. A poll taken in 2008 showed that 59 per cent of the respondents had one or more sources for carbon monoxide in their homes, including fireplaces, and that 28 per cent had a functioning alarm for carbon monoxide detection. A future survey will be held to follow-up on the evolution of the campaign. The development of various activities will help decrease the risk of carbon monoxide poisoning. tabs., figs.

Creative communication in public relations activities

Directory of Open Access Journals (Sweden)

Dalibor Jakus

2013-12-01

Full Text Available This article discusses several approaches to new waves of public relations. Emphasis is given to the creative impulse since many public relations professionals are less familiar with it than other forms of communication. Five criteria are suggested for structuring creative communications: 1. learning how to be a good storyteller; 2. visual communication is the content that could increasingly build strong relationships with audiences; 3. the PR practitioner’s challenge is to evaluate what people are discussing and identify the recurring issues in their marketplace; 4. recognizing that local is new global; and 5. predicate that PR is constantly changing. People who work in public relations possess the skill of offering arguments that will convince the people themselves of something. However, these skills can be offered in traditional or creative forms of expression. If we define public relations as the management of an organization’s communication with its public, then we are referring to the traditional dimension of public relations, the basis and ultimate goal of which are to cultivate relationships with the participants of the process in order to obtain support and to build trust and reputation.

A Systematic Search and Review of Adult-Targeted Overweight and Obesity Prevention Mass Media Campaigns and Their Evaluation: 2000-2017.

Science.gov (United States)

Kite, James; Grunseit, Anne; Bohn-Goldbaum, Erika; Bellew, Bill; Carroll, Tom; Bauman, Adrian

2018-01-01

Mass media campaigns are a commonly used strategy in public health. However, no review has assessed whether the design and evaluation of overweight and obesity campaigns meets best practice recommendations. This study aimed to fill this gap. We systematically searched five databases for peer-reviewed articles describing adult-targeted obesity mass media campaigns published between 2000 and 2017, complemented by reference list searches and contact with authors and agencies responsible for the campaigns. We extracted data on campaign design, implementation, and evaluation from eligible publications and conducted a qualitative review of 29 publications reporting on 14 campaigns. We found a need for formative research with target audiences to ensure campaigns focus on the most salient issues. Further, we noted that most campaigns targeted individual behaviors, despite calls for campaigns to also focus upstream and to address social determinants of obesity. Television was the dominant communication channel but, with the rapid advance of digital media, evaluation of other channels, such as social media, is increasingly important. Finally, although evaluation methods varied in quality, the evidence suggests that campaigns can have an impact on intermediate outcomes, such as knowledge and attitudes. However, evidence is still limited as to whether campaigns can influence behavior change.

Private Administration – Favorable Environment for Implementing Programs and Campaigns of Public Relations?

Directory of Open Access Journals (Sweden)

Simona HAIDAU

2012-11-01

Full Text Available This paper refer to decision of the private administration organizations from the region northeast of Romania to implement programs and public relations campaigns from the socio-economic context in the current period. This decision of organizations above mentioned is strongly influenced by nature non-profit purposes they have, more precisely, to be involved in carrying out the public interest or community.

Lessons learned from evaluating Maryland's anti-drunk driving campaign: assessing the evidence for cognitive, behavioral, and public health impact.

Science.gov (United States)

Beck, Kenneth H

2009-07-01

The evidence concerning Maryland's anti-drunk driving program, Checkpoint Strikeforce, is reviewed. To date, there is no evidence to indicate that this campaign, which involves a number of sobriety checkpoints and media activities to promote these efforts, has had any impact on public perceptions, driver behaviors, or alcohol-related motor vehicle crashes and injuries. This conclusion is drawn after examining statistics for alcohol-related crashes, police citations for impaired driving, and public perceptions of alcohol-impaired driving risk. Comparisons are also made with other states in the mid-Atlantic region, where similar campaign activities have occurred. Reasons for this failure in Maryland include insufficient levels of enforcement (e.g., too few sobriety checkpoints and vehicle contacts occurred to raise public perceptions of risk pertaining to impaired driving) and inadequate publicity surrounding this campaign. Suggestions for overcoming these problems are offered.

Mass-media information campaigns about road safety. [previously known as: Public information about road safety.

NARCIS (Netherlands)

2009-01-01

In the Netherlands, public information is often used as an instrument to improve road safety. The purpose of each public information campaign is a voluntary and lasting change in traffic behaviour. This requires road users to have sufficient knowledge about a problem and to adapt their behaviour.

Nuclear Energy. Communicating with the Public

International Nuclear Information System (INIS)

1991-01-01

Information and communication with the public often appear to be the Achilles heel of nuclear energy, despite the considerable effort devoted to them. This report is based on the conclusions of several workshops organised by the OECD Nuclear Energy Agency for public information specialists. It discusses the principles and practices leading to better communication with the public in four nuclear energy fields: radiation protection, radiological emergencies, routine operation of nuclear plants and radioactive waste management

Decentralised public education campaigns for tobacco control by Malaysian youth tobacco control advocates towards smoke-free generation

Directory of Open Access Journals (Sweden)

Rhu Yann Ho

2018-03-01

Decentralised public education campaign was preliminarily shown to be more cost-effective in engaging the general public actively. This approach could be duplicated under limited financial resources to achieve the similar outcomes.

Effects of information, education, and communication campaign on a community-based health insurance scheme in Burkina Faso.

Science.gov (United States)

Cofie, Patience; De Allegri, Manuela; Kouyaté, Bocar; Sauerborn, Rainer

2013-12-06

The study analysed the effect of Information, Education, and Communication (IEC) campaign activities on the adoption of a community-based health insurance (CHI) scheme in Nouna, Burkina Faso. It also identified the factors that enhanced or limited the campaign's effectiveness. Complementary data collection approaches were used. A survey was conducted with 250 randomly selected household heads, followed by in-depth interviews with 22 purposively selected community leaders, group discussions with the project management team, and field observations. Bivariate analysis and multivariate logistic regression models were used to assess the association between household exposure to campaign and acquisition of knowledge as well as household exposure to campaign and enrolment. The IEC campaign had a positive effect on households' knowledge about the CHI and to a lesser extent on household enrolment in the scheme. The effectiveness of the IEC strategy was mainly influenced by: (1) frequent and consistent IEC messages from multiple media channels (mass and interpersonal channels), including the radio, a mobile information van, and CHI team, and (2) community heads' participation in the CHI scheme promotion. Education was the only significantly influential socio-demographic determinant of knowledge and enrolment among household heads. The relatively low effects of the IEC campaign on CHI enrolment are indicative of other important IEC mediating factors, which should be taken into account in future CHI campaign evaluation. The study concludes that an IEC campaign is crucial to improving the understanding of the CHI scheme concept, which is an enabler to enrolment, and should be integrated into scheme designs and evaluations.

Effects of information, education, and communication campaign on a community-based health insurance scheme in Burkina Faso

Directory of Open Access Journals (Sweden)

Patience Cofie

2013-12-01

Full Text Available Objective : The study analysed the effect of Information, Education, and Communication (IEC campaign activities on the adoption of a community-based health insurance (CHI scheme in Nouna, Burkina Faso. It also identified the factors that enhanced or limited the campaign's effectiveness. Design : Complementary data collection approaches were used. A survey was conducted with 250 randomly selected household heads, followed by in-depth interviews with 22 purposively selected community leaders, group discussions with the project management team, and field observations. Bivariate analysis and multivariate logistic regression models were used to assess the association between household exposure to campaign and acquisition of knowledge as well as household exposure to campaign and enrolment. Results : The IEC campaign had a positive effect on households’ knowledge about the CHI and to a lesser extent on household enrolment in the scheme. The effectiveness of the IEC strategy was mainly influenced by: 1 frequent and consistent IEC messages from multiple media channels (mass and interpersonal channels, including the radio, a mobile information van, and CHI team, and 2 community heads’ participation in the CHI scheme promotion. Education was the only significantly influential socio-demographic determinant of knowledge and enrolment among household heads. The relatively low effects of the IEC campaign on CHI enrolment are indicative of other important IEC mediating factors, which should be taken into account in future CHI campaign evaluation. Conclusion : The study concludes that an IEC campaign is crucial to improving the understanding of the CHI scheme concept, which is an enabler to enrolment, and should be integrated into scheme designs and evaluations.

Using rapid assessment and response to operationalise physical activity strategic health communication campaigns in Tonga.

Science.gov (United States)

Turk, Tahir; Latu, Netina; Cocker-Palu, Elizabeth; Liavaa, Villiami; Vivili, Paul; Gloede, Sara; Simons, Allison

2013-04-01

The aim of the present study was to identify stakeholder and program beneficiary needs and wants in relation to a netball communication strategy in Tonga. In addition, the study aimed to more clearly identify audience segments for targeting of communication campaigns and to identify any barriers or benefits to engaging in the physical activity program. A rapid assessment and response (RAR) methodology was used. The elicitation research encompassed qualitative fieldwork approaches, including semistructured interviews with key informants and focus group discussions with program beneficiaries. Desk research of secondary data sources supported in-field findings. A number of potential barriers to behavioural compliance existed, including cultural factors, gender discrimination, socioeconomic factors, stigmatising attitudes, the threat of domestic violence, infrastructure and training issues. Factors contributing to participation in physical activity included the fun and social aspects of the sport, incentives (including career opportunities, highlighting the health benefits of the activity and the provision of religious and cultural sanctions by local leaders towards the increased physical activity of women. The consultative approach of RAR provided a more in-depth understanding of the need for greater levels of physical activity and opportunities for engagement by all stakeholders. The approach facilitated opportunities for the proposed health behaviours to be realised through the communication strategy. Essential insights for the strategy design were identified from key informants, as well as ensuring future engagement of these stakeholders into the strategy. So what? The expanded use of RAR to inform the design of social marketing interventions is a practical approach to data collection for non-communicable diseases and other health issues in developing countries. The approach allows for the rapid mobilisation of scarce resources for the implementation of more

Manufacturing consent?: Media messages in the mobilization against HIV/AIDS in India and lessons for health communication.

Science.gov (United States)

Khan, Shamshad

2014-01-01

Despite repeated calls for a more critical and "culture-centered" approach to health communication, textual analysis of televised public service advertising (PSA) campaigns has been largely neglected, even by critical communication scholars. In the case of "developing" countries in particular, there is an acute shortage of such literature. On the other hand, following the outbreak of major public health diseases such as AIDS, most countries have adopted PSA campaigns as the most preferred means of communicating messages. Drawing on insights from cultural studies (especially Antonio Gramsci and Stuart Hall), this article engages in textual analysis of the televised PSA campaigns launched by the Indian state to prevent HIV/AIDS between 2002 and 2005. Through such analysis, it argues that although few diseases in Indian history have spurred such massive and creative efforts for mass mobilization as AIDS, these efforts, in terms of their ethical implications, have been far from emancipatory. In fact, they have constructed and perpetuated the logic of domination and control along class, gender, sexuality, and knowledge systems, often contradicting and potentially harming the very goal of HIV prevention and of health promotion and empowerment. This article also holds that assessing public health campaigns through textual analysis, a highly neglected tool in health communication, can shed important light on a far more complex and changing nature of the state and public policy, especially in the developing world, thereby opening up space for alternative theorizing for health communication and social change.

Contextual Influences and Campaign Awareness Among Young Adults: Evidence from the National truth® Campaign.

Science.gov (United States)

Vallone, Donna M; Ilakkuvan, Vinu; Xiao, Haijun; Cantrell, Jennifer; Rath, Jessica; Hair, Elizabeth

2015-01-01

Mass media campaigns have been found to shape the public's knowledge, attitudes, beliefs, and behavior around tobacco. This study examines the influence of contextual factors with respect to awareness of the national truth® campaign, a mass media, branded tobacco use prevention campaign, among a sample of young adults (n = 2,804) aged 24-34 years old; these respondents were within the age range for both the primary and secondary targets of the campaign during the period (2000-2007) when the campaign was airing television advertising at consistently high levels. Mulitvariable models reveal lower educational attainment and Hispanic ethnicity as significant contextual factors predictive of lower campaign awareness, controlling for media use. In contrast, gender, state tobacco control policy, sensation-seeking, current smoking status, and community-level SES variables were not significantly associated with campaign awareness. Further research is needed to identify the mechanisms through which public education campaigns operate, particularly among disadvantaged communities.

Benefit Cost Analysis of Three Skin Cancer Public Education Mass-Media Campaigns Implemented in New South Wales, Australia.

Science.gov (United States)

Doran, Christopher M; Ling, Rod; Byrnes, Joshua; Crane, Melanie; Shakeshaft, Anthony P; Searles, Andrew; Perez, Donna

2016-01-01

Public education mass media campaigns are an important intervention for influencing behaviour modifications. However, evidence on the effectiveness of such campaigns to encourage the population to reduce sun exposure is limited. This study investigates the benefits and costs of three skin cancer campaigns implemented in New South Wales from 2006-2013. This analysis uses Australian dollars (AUD) and 2010-11 as the currency and base year, respectively. Historical data on skin cancer were used to project skin cancer rates for the period 2006-2020. The expected number of skin cancer cases is derived by combining skin cancer rates, sunburn rates and relative risk of skin cancers due to sun exposure. Counterfactual estimates are based on sunburn exposure in the absence of the campaigns. Monetary values are attached to direct (treatment) and indirect (productivity) costs saved due to fewer skin cancer cases. Monetary benefits are compared with the cost of implementing the campaigns and are presented in the form of a benefit-cost ratio. Relative to the counterfactual (i.e., no campaigns) there are an estimated 13,174 fewer skin cancers and 112 averted deaths over the period 2006-2013. The net present value of these benefits is $60.17 million and the campaign cost is $15.63 million. The benefit cost ratio is 3.85, suggesting that for every $1 invested a return of $3.85 is achieved. Skin cancer public education mass media campaigns are a good investment given the likely extent to which they reduce the morbidity, mortality and economic burden of skin cancer.

Benefit Cost Analysis of Three Skin Cancer Public Education Mass-Media Campaigns Implemented in New South Wales, Australia

Science.gov (United States)

2016-01-01

Public education mass media campaigns are an important intervention for influencing behaviour modifications. However, evidence on the effectiveness of such campaigns to encourage the population to reduce sun exposure is limited. This study investigates the benefits and costs of three skin cancer campaigns implemented in New South Wales from 2006–2013. This analysis uses Australian dollars (AUD) and 2010–11 as the currency and base year, respectively. Historical data on skin cancer were used to project skin cancer rates for the period 2006–2020. The expected number of skin cancer cases is derived by combining skin cancer rates, sunburn rates and relative risk of skin cancers due to sun exposure. Counterfactual estimates are based on sunburn exposure in the absence of the campaigns. Monetary values are attached to direct (treatment) and indirect (productivity) costs saved due to fewer skin cancer cases. Monetary benefits are compared with the cost of implementing the campaigns and are presented in the form of a benefit-cost ratio. Relative to the counterfactual (i.e., no campaigns) there are an estimated 13,174 fewer skin cancers and 112 averted deaths over the period 2006–2013. The net present value of these benefits is $60.17 million and the campaign cost is $15.63 million. The benefit cost ratio is 3.85, suggesting that for every $1 invested a return of $3.85 is achieved. Skin cancer public education mass media campaigns are a good investment given the likely extent to which they reduce the morbidity, mortality and economic burden of skin cancer. PMID:26824695

76 FR 21873 - Notice Inviting Proposals for Taking Ownership and Operation of the TEACH Campaign

Science.gov (United States)

2011-04-19

... TEACH Campaign, which is supported through the Web Portal, is based on a comprehensive strategic communications plan, which includes a clear and identifiable ``brand,'' celebrity and teacher public service...) Evidence of the entity's fiscal and management capabilities. The Department will use the following criteria...

British Columbia capital regional district 100% smokefree bylaw: a successful public health campaign despite industry opposition.

Science.gov (United States)

Drope, J; Glantz, S

2003-09-01

To describe how the British Columbia Capital Regional District successfully passed, implemented, and enforced a 100% smokefree bylaw in all public places, including restaurants and bars, despite an aggressive campaign by the tobacco industry (acting through the hospitality industry) to stop it. Information was obtained from news reports, internal tobacco industry documents, reports, public documents, and interviews with key players. Tobacco industry documents were accessed between February and April 2002. This project was approved by the University of California San Francisco committee on human research. As in the USA and elsewhere in the world, the tobacco industry in British Columbia, Canada, recruited and created hospitality associations to fight against the district smokefree bylaw. They used the classic industry rhetoric of individual rights and freedoms, economic devastation, and ventilation as a solution. Public health authorities were able to counter industry strategies with a strong education campaign, well written bylaws, and persistent enforcement. It is possible to overcome serious opposition orchestrated by the tobacco industry and develop and implement a 100% smokefree bylaw in Canada. Doing so requires attention to detail in drafting the bylaw, as well as a public education campaign on the health dangers of secondhand smoke and active enforcement to overcome organised resistance to the bylaw. Jurisdictions considering smokefree bylaws should anticipate this opposition when developing and implementing their bylaws.

The 2016 iodine pill distribution campaign

International Nuclear Information System (INIS)

Delmestre, A.; Le Guen, B.

2016-01-01

The last iodine pills were distributed in february 2009, they are now outdated and a new campaign has been launched. Each family will receive a voucher to recover iodine pills from the nearby pharmacy. The aim of this new campaign is of course to protect people in case of severe nuclear accident but also to develop a radiation protection culture among the population. During the previous campaign only 51% of the concerned people went to the pharmacy to get the pills. The 2016 campaign will involve the public and all the establishments open to the public in a range of 10 km around each of the 19 nuclear power plants. It concerns 500 municipalities, 375.000 households, 55.000 enterprises and public utilities and 275 pharmacies are involved in the campaign. (A.C.)

The Relation of Visual Signs In The Narrative Structure of MTV Exit Human Trafficking Campaign Video

Directory of Open Access Journals (Sweden)

Winny Gunarti

2013-08-01

Full Text Available Human trafficking is a violation of the human rights. One of the campaign to fight against this crime takes the form of a digital campaign that aired on television and internet.   This study discusses the narrative structure of human trafficking campaign video from non-profit organization MTV Exit in 2012. This video campaign combines art collage and graphic art in its narrative structure. Nonverbal visual elements displayed in the form of a digital photo collage with animated illustrations setting. We consider this video campaign quite interesting as it is visually inform the public about the importance of safe migration through the visual signs in the narrative structure. This study analyzes qualitatively the relation of nonverbal visual signs in the narrative collage and illustration. Denotative and connotative analysis with structural semiotics approach is needed to understand the meaning of visual signs in the context of humans as cultural beings in their communities. This study is expected to be a model example of visual communication campaigns that can foster public awareness of the issue of human trafficking, especially for young women and children as young generation.

Quantifying the impact of Wellington Zoo's persuasive communication campaign on post-visit behavior.

Science.gov (United States)

MacDonald, Edith

2015-01-01

Zoos potential to facilitate visitor conservation behavior is commonly articulated. Few studies, however, have quantified whether zoos' conservation messages result in visitors implementing the behavior. To test if zoo conservation messages are adopted at home, I implemented a persuasive communication campaign which advocated keeping cats indoor at night, a behavior that is a potential solution to cats depredating native wildlife. Furthermore, I tested if a public commitment (signing a pledge card) strengthened the relationship between on-site intention to engage in the behavior and actual implementation of the behavior at home. The conservation behavior was included in the twice-daily animal presentations in the amphitheater. A sample of 691 visitors completed a survey as they exited the amphitheater that measured their recall of the conservation behavior and intention to engage in the behavior at home. The last 311 visitors to complete the survey were asked to sign a pledge card which was publicly displayed in the amphitheater. Six weeks after their zoo trip, visitors were contacted and asked if they had implemented the behavior. Recall of the conservation behavior was high (91% for control, 100% for pledge group) and the entire pledge group had implemented the behavior whereas just half (51%) of the control group did. Furthermore, signing the pledge card strengthened the relationship between onsite intention and at home behavior (r = 1.0 of for the pledge group and r = 0.21 for the control group). Overall, the zoo's conservation message was recalled and behavior implemented at home. © 2015 Wiley Periodicals, Inc.

Organizational Campaigning

DEFF Research Database (Denmark)

Hertel, Frederik

2015-01-01

This conference paper will explore the difference between communicating changes and changing communication. Based on a case study in which a manager applies two quite different approaches to organizational communication in order to change the organization he is leading. The first and failing...... approach will in be named: organizational campaigning and means (e.g. Kotter, 2012, p. 9 and Clegg, Kornberger & Pitsis, 2009) that the manager takes control with communication and communication cannels in order to ensure successful organizational changes. Since the changes were not succeeding the approach...... is replaced with a new approach which will be named organizing communication. During the case analysis we will see that this change in approach not only change the managers perception of communication but also his perception of the organization he is leading....

Twitter Campaigns Around the Fifth IPCC Report: Campaign Spreading, Shared Hashtags, and Separate Communities

NARCIS (Netherlands)

Holmberg, K.; Hellsten, I.

2016-01-01

In this article, we analyzed campaigning on Twitter around the publication of the fifth Intergovernmental Panel for Climate Change (IPCC) Working Group 1 report in September, 2013. In particular, we analyzed how participation in a specific campaign and use of hashtags connected to the campaign

Earned Media and Public Engagement With CDC’s "Tips From Former Smokers" Campaign: An Analysis of Online News and Blog Coverage

Science.gov (United States)

Kornfield, Rachel; Szczypka, Glen; Vera, Lisa; Emery, Sherry

2015-01-01

Background In March 2012, the US Centers for Disease Control and Prevention (CDC) launched the first-ever paid national tobacco education campaign. At a cost of US $54 million, “Tips from Former Smokers” (Tips) ran for 3 months across multiple media, depicting the suffering experienced by smokers and their families in graphic detail. The potential impact and reach of the Tips campaign was not limited to that achieved through paid media placements. It was also potentially extended through “earned media”, including news and blog coverage of the campaign. Such coverage can shape public understanding of and facilitate public engagement with key health issues. Objective To better understand the contribution of earned media to the public’s engagement with health issues in the current news media environment, we examined the online “earned media” and public engagement generated by one national public health campaign. Methods We constructed a purposive sample of online media coverage of the CDC’s 2012 Tips from Former Smokers television campaign, focusing on 14 influential and politically diverse US news outlets and policy-focused blogs. We identified relevant content by combining campaign and website-specific keywords for 4 months around the campaign release. Each story was coded for content, inclusion of multimedia, and measures of audience engagement. Results The search yielded 36 stories mentioning Tips, of which 27 were focused on the campaign. Story content between pieces was strikingly similar, with most stories highlighting the same points about the campaign’s content, cost, and potential impact. We saw notable evidence of audience engagement; stories focused on Tips generated 9547 comments, 8891 Facebook “likes”, 1027 tweets, and 505 story URL shares on Facebook. Audience engagement varied by story and site, as did the valence and relevance of associated audience comments. Comments were most oppositional on CNN and most supportive on Yahoo

EDF launching a new advertising campaign for nuclear power

International Nuclear Information System (INIS)

Fouilloux, Jean-Michel; Chaussade, Jean-Pierre

1998-01-01

Full text: Starting on November 12 [art, Electricite de France launched its sixth advertising campaign for nuclear power, running in newspapers, magazines and on television. Inserts were published in 10 national daily newspapers and 7 magazines spread over a week period. A 40 second TV commercial will also be broadcast on 15 different channels between November 17 and December 7,1997. In a setting of renewed opposition to nuclear power, the 1997 campaign is a deliberate voicing of opinion and a response designed to instill responsibility and clearly inform the public over the results of the French nuclear electricity programme. The campaign, costing 22 million francs 9 million for the publication of inserts and 13 million for the TV spots) dwells heavily on the programme's comparative benefits for France. The TV commercial, created by the ad agency Callegari Berville, conveys communication based on proof. The rationale is informative in tone, stating that nuclear power ensures a part, of France's independence for energy, and that this is an inexpensive form of power, the results of which are visible on every electricity bill. What is more, nuclear power is a clean and non-polluting energy form. Through scenes of daily life and other imaginary scenes, the spot highlights the advantages nuclear power gives our country. The press campaign is a continuity of the campaign run in November 1996, with EDF using information developed in advertisements to respond to the major questions being asked by the public: how does nuclear power make the cost of electricity competitive? Why does, nuclear power create more jobs in France than other forms of energy? What is the impact of nuclear power on global warming? What do we do with nuclear waste? Why does nuclear power help put our trade balance in the black? The campaign also helps meet a demand by using a reply coupon to propose a number of documents such as 'Focus on the French Nuclear Electricity Programme' or 'Nuclear Waste in

Testing the hierarchy of effects model: ParticipACTION's serial mass communication campaigns on physical activity in Canada.

Science.gov (United States)

Craig, C L; Bauman, A; Reger-Nash, B

2010-03-01

The hierarchy of effects (HOE) model is often used in planning mass-reach communication campaigns to promote health, but has rarely been empirically tested. This paper examines Canada's 30 year ParticipACTION campaign to promote physical activity (PA). A cohort from the nationally representative 1981 Canada Fitness Survey was followed up in 1988 and 2002-2004. Modelling of these data tested whether the mechanisms of campaign effects followed the theoretical framework proposed in the HOE. Campaign awareness was measured in 1981. Outcome expectancy, attitudes, decision balance and future intention were asked in 1988. PA was assessed at all time points. Logistic regression was used to sequentially test mediating and moderating variables adjusting for age, sex and education. No selection bias was observed; however, relatively fewer respondents than non-respondents smoked or were underweight at baseline. Among those inactive at baseline, campaign awareness predicted outcome expectancy which in turn predicted positive attitude to PA. Positive attitudes predicted high decision balance, which predicted future intention. Future intention mediated the relationship between decision balance and sufficient activity. Among those sufficiently active at baseline, awareness was unrelated to outcome expectancy and inversely related to positive attitude. These results lend support to the HOE model, in that the effects of ParticipACTION's serial mass media campaigns were consistent with the sequential rollout of its messages, which in turn was associated with achieving an active lifestyle among those initially insufficiently active. This provides support to an often-used theoretical framework for designing health promotion media campaigns.

In "Step" with HIV Vaccines? A Content Analysis of Local Recruitment Campaigns for an International HIV Vaccine Study.

Science.gov (United States)

Frew, Paula M; Macias, Wendy; Chan, Kayshin; Harding, Ashley C

2009-01-01

During the past two decades of the HIV/AIDS pandemic, several recruitment campaigns were designed to generate community involvement in preventive HIV vaccine clinical trials. These efforts utilized a blend of advertising and marketing strategies mixed with public relations and community education approaches to attract potential study participants to clinical trials (integrated marketing communications). Although more than 30,000 persons worldwide have participated in preventive HIV vaccine studies, no systematic analysis of recruitment campaigns exists. This content analysis study was conducted to examine several United States and Canadian recruitment campaigns for one of the largest-scale HIV vaccine trials to date (the "Step Study"). This study examined persuasive features consistent with the Elaboration Likelihood Model (ELM) including message content, personal relevance of HIV/AIDS and vaccine research, intended audiences, information sources, and other contextual features. The results indicated variation in messages and communication approaches with gay men more exclusively targeted in these regions. Racial/ethnic representations also differed by campaign. Most of the materials promote affective evaluation of the information through heuristic cueing. Implications for subsequent campaigns and research directions are discussed.

Scientists' understanding of public communication of science and technology

DEFF Research Database (Denmark)

Nielsen, Kristian Hvidtfelt; Kjaer, Carsten Rahbæk; Dahlgaard, Jørgen

Background Research into the field of science communication has tended to focus on public understanding of science or on the processes of science communication itself, e.g. by looking at science in the media. Few studies have explored how scientists understand science communication. At present...... and technical sciences see science communication. We wanted to map their general interest in using different media of science communication as well as their active participation in current science communication. Moreover, we wanted to find out what they think about future of science communication, and what...... science communication. Results Our respondents indicated interest in doing science communication through media aimed at a broader public. In particular, news media surfaced as the most attractive media of public communication. The respondents preferred to be in charge of science communication themselves...

Implications of high-/low-context communication for target audience member interpretation of messages in the Nimechill abstinence campaign in Nairobi, Kenya.

Science.gov (United States)

Muraya, Julie Gathoni; Neville Miller, Ann; Mjomba, Leonard

2011-09-01

Although it ran on multiple mass media for the better part of a year, end line evaluation of the Nimechill youth abstinence campaign in Kenya indicated that exposure to the campaign had no relationship to youth decisions to defer sexual debut. One possible explanation of this lack of association could be that target audience members derived inconsistent and confusing meanings from visuals as opposed to text in the campaign. Employing Hall's concept of high- and low-context communication, we assessed target population interpretation of four campaign posters via 12 focus-group discussions and four individual in-depth interviews with Nairobi youth. We found that although participants endorsed and recognized campaign objectives, contextual cues in some campaign visuals were interpreted by participants as being contradictory to the abstinence message in the poster texts. In addition noticeable differences arose between the low-income and middle-/high-income groups in interpretation of one of the posters. We conclude with recommendations regarding use of visuals in high-context cultures and involvement of youth from various socioeconomic strata in campaign planning.

Improving understanding, promoting social inclusion, and fostering empowerment related to epilepsy: Epilepsy Foundation public awareness campaigns--2001 through 2013.

Science.gov (United States)

Price, P; Kobau, R; Buelow, J; Austin, J; Lowenberg, K

2015-03-01

It is a significant public health concern that epilepsy, the fourth most common neurological disorder in the United States, is generally poorly understood by both the public and those living with the condition. Lack of understanding may magnify the challenges faced by those with epilepsy, including limiting treatment opportunities, effective management of symptoms, and full participation in daily life activities. Insufficient awareness of epilepsy and appropriate seizure first aid among the public and professionals can result in insufficient treatment, inappropriate seizure response, physical restraint, social exclusion, or other negative consequences. To address the need for increased public education and awareness about epilepsy, the national Epilepsy Foundation, supported by the Centers for Disease Control and Prevention, has conducted yearly multifaceted public education and awareness campaigns designed to reach the broad population and targeted segments of the population including youth, young adults, racial/ethnic groups (i.e., African-, Hispanic-, and Asian-Americans), and people with epilepsy and their caregivers. Campaign channels have included traditional media, social media, and community opinion leaders and celebrity spokespersons. The key activities of these campaigns, conducted from 2001 to 2013, are summarized in this report. Published by Elsevier Inc.

Health Communication and Social Marketing Campaigns for Sexually Transmitted Disease Prevention and Control: What Is the Evidence of their Effectiveness?

Science.gov (United States)

Friedman, Allison L; Kachur, Rachel E; Noar, Seth M; McFarlane, Mary

2016-02-01

Despite the ubiquity of sex in the media, a culture of silence surrounds sexual health in the United States, serving as a barrier to sexually transmitted disease (STD) prevention, testing, and treatment. Campaigns can increase STD-related knowledge, communication, and protective behaviors. This review assesses the effectiveness of STD prevention and testing campaigns in the United States to inform the field on their use as a strategy for affecting behavior change. A comprehensive literature search was conducted to identify original research articles, published between 2000 and 2014, which report on US media campaigns promoting community- or population-level STD testing or prevention behaviors and are evaluated for impact on one or more behavioral outcomes. Titles and abstracts were independently reviewed by 2 researchers. The review yielded 26 articles representing 16 unique STD testing and/or prevention campaigns. Most campaigns were developed using formative research and social marketing or behavioral theory. Most campaigns (68.75%) used posttest-only or pretest-posttest designs without comparison groups for evaluation; only 5 campaigns used control groups, and these proved challenging (i.e., achieving necessary exposure and avoiding contamination). Nearly all campaigns found differences between exposed and unexposed individuals on one or more key behavioral outcomes. Several campaigns found dose-response relationships. Among evaluations with uncontaminated control groups whose campaigns achieved sufficient exposure, sustained campaign effects were observed among targeted populations. Current findings suggest that campaigns can impact targeted STD-related behaviors and add to the evidence that greater exposure is associated with greater behavior change.

The "Know Stroke" Campaign

Science.gov (United States)

... Issue Past Issues Special Section The "Know Stroke" Campaign Past Issues / Summer 2007 Table of Contents For ... Javascript on. NINDS is conducting a public awareness campaign across the United States to educate people about ...

Monitoring speed before and during a speed publicity campaign.

NARCIS (Netherlands)

Schagen, I.N.L.G. van Commandeur, J.J.F. Goldenbeld, C. & Stipdonk, H.

2016-01-01

Driving speeds were monitored during a period of 16 weeks encompassing different stages of an anti-speeding campaign in the Netherlands. This campaign targeted speed limit violations in built-up areas. The observation periods differed in terms of intensity and media used for the campaign. Small

Florida's "truth" campaign: a counter-marketing, anti-tobacco media campaign.

Science.gov (United States)

Zucker, D; Hopkins, R S; Sly, D F; Urich, J; Kershaw, J M; Solari, S

2000-05-01

The "truth" campaign was created to change youth attitudes about tobacco and to reduce teen tobacco use throughout Florida by using youth-driven advertising, public relations, and advocacy. Results of the campaign include a 92 percent brand awareness rate among teens, a 15 percent rise in teens who agree with key attitudinal statements about smoking, a 19.4 percent decline in smoking among middle school students, and a 8.0 percent decline among high school students. States committed to results-oriented youth anti-tobacco campaigns should look to Florida's "truth" campaign as a model that effectively places youth at the helm of anti-tobacco efforts.

Science Communication for the Public Understanding of Nuclear Issues

Energy Technology Data Exchange (ETDEWEB)

Cho, Seongkyung [Myungji Univ., Yongin (Korea, Republic of)

2006-04-15

Uncertainty, stigma, risk perception, and value judgment represent characteristics of nuclear issues in the public arena. Nuclear issue, in the public arena, is a kind of risk rather than technology that we are willing to use for good purpose. There are uncertainty, stigma, risk perception, and value judgment as characteristics of nuclear. The notion of the public, here is of active, sensitive, and sensible citizens, with power and influence. The public understands nuclear issues less through direct experience or education than through the filter of mass media. Trust has been a key issue on public understanding of nuclear issues. Trust belongs to human. The public understanding process includes perception, interpretation, and evaluation. Therefore, science communication is needed for public understanding. Unfortunately, science communication is rarely performed well, nowadays, There are three important actors-the public, experts, and media. Effective science communication means finding comprehensible ways of presenting opaque and complex nuclear issues. It makes new and strong demands on experts. In order to meet that requirement, experts should fulfill their duty about developing nuclear technology for good purpose, understand the public before expecting the public to understand nuclear issues, accept the unique culture of the media process, take the responsibility for any consequence which nuclear technologies give rise to, communicate with an access route based on sensibility and rationality, have a flexible angle in the science communication process, get creative leadership for the communication process with deliberation and disagreement, make efficient use of various science technologies for science communication. We should try to proceed with patience, because science communication makes for a more credible society.

Science Communication for the Public Understanding of Nuclear Issues

International Nuclear Information System (INIS)

Cho, Seongkyung

2006-01-01

Uncertainty, stigma, risk perception, and value judgment represent characteristics of nuclear issues in the public arena. Nuclear issue, in the public arena, is a kind of risk rather than technology that we are willing to use for good purpose. There are uncertainty, stigma, risk perception, and value judgment as characteristics of nuclear. The notion of the public, here is of active, sensitive, and sensible citizens, with power and influence. The public understands nuclear issues less through direct experience or education than through the filter of mass media. Trust has been a key issue on public understanding of nuclear issues. Trust belongs to human. The public understanding process includes perception, interpretation, and evaluation. Therefore, science communication is needed for public understanding. Unfortunately, science communication is rarely performed well, nowadays, There are three important actors-the public, experts, and media. Effective science communication means finding comprehensible ways of presenting opaque and complex nuclear issues. It makes new and strong demands on experts. In order to meet that requirement, experts should fulfill their duty about developing nuclear technology for good purpose, understand the public before expecting the public to understand nuclear issues, accept the unique culture of the media process, take the responsibility for any consequence which nuclear technologies give rise to, communicate with an access route based on sensibility and rationality, have a flexible angle in the science communication process, get creative leadership for the communication process with deliberation and disagreement, make efficient use of various science technologies for science communication. We should try to proceed with patience, because science communication makes for a more credible society

Communicating climate science to a suspicious public: How best to explain what we know?

Science.gov (United States)

Conway, E. M.; Jackson, R.

2014-12-01

In 2007, the Jet Propulsion Laboratory decided to establish a climate science website aimed at explaining what scientists know about climate science, and what they don't, to the English-speaking public. Because of my prior work in the history of atmospheric and climate sciences, I was asked to help choose the data that would be displayed on the site and to write the basic text. Our site went "live" in 2008, and quickly attracted both widespread media attention and sponsorship from NASA, which funded us to expand it into the NASA Climate Change website, climate.nasa.gov. It's now generally the 3rd or 4th ranked climate change website in Google rankings. A perusal of the NASA Climate Change website will reveal that the word "uncertainty" does not appear in its explanatory essays. "Uncertainty," in science, is a calculated quantity. To calculate it, one must know quite a bit about the phenomenon in question. In vernacular use, "uncertainty" means something like "stuff we don't know." These are radically different meanings, and yet scientists and their institutions routinely use both meanings without clarification. Even without the deliberate disinformation campaigns that Oreskes and Conway have documented in Merchants of Doubt, scientists' own misuse of this one word would produce public confusion. We chose to use other words to overcome this one communications problem. But other aspects of the climate communications problem cannot be so easily overcome in a context of Federal agency communications. In this paper, we'll review recent research on ways to improve public understanding of science, and set it against the restrictions that exist on Federal agency communications—avoidance of political statements and interpretation, focusing on fact over storytelling, narrowness of context—to help illuminate the difficulty of improving public understanding of complex, policy-relevant phenomenon like climate change.

Untapped aspects of mass media campaigns for changing health behaviour towards non-communicable diseases in Bangladesh.

Science.gov (United States)

Tabassum, Reshman; Froeschl, Guenter; Cruz, Jonas P; Colet, Paolo C; Dey, Sukhen; Islam, Sheikh Mohammed Shariful

2018-01-18

In recent years, non-communicable diseases (NCDs) have become epidemic in Bangladesh. Behaviour changing interventions are key to prevention and management of NCDs. A great majority of people in Bangladesh have low health literacy, are less receptive to health information, and are unlikely to embrace positive health behaviours. Mass media campaigns can play a pivotal role in changing health behaviours of the population. This review pinpoints the role of mass media campaigns for NCDs and the challenges along it, whilst stressing on NCD preventive programmes (with the examples from different countries) to change health behaviours in Bangladesh. Future research should underpin the use of innovative technologies and mobile phones, which might be a prospective option for NCD prevention and management in Bangladesh.

Communicating on Sustainable Energy: The See Campaign of the European Commission

International Nuclear Information System (INIS)

Tarle, M.

2010-01-01

Public and private organisations across Europe are discovering the importance of using communication strategies to change consumers' attitudes and behaviours related to energy use and conservation. There is a clear need to raise awareness on climate change issues, to spark public debate and to inspire energy innovation. The aim of the conference paper is to describe the variety of communication strategies that are currently used in Europe to communicate on energy issues. We will see how different stake holders choose to communicate on energy issues, who their target audiences are and what media they use to get their messages across. The best practises shown will be in the following fields: convincing residents in old apartment buildings to improve the energy efficiency of their buildings; getting citizens to accept new renewable energy infrastructure in their neighbourhoods ( i.e. wind and solar parks); popularising clean transport amongst teenagers; getting energy-intense industries to reduce their energy consumption; teaching energy innovation in schools; attracting the media to the energy debate; using social media when talking about energy ( You tube, Facebook, blogs, etc).(author).

Down to the Wire: How Six Newspapers Reported Public Opinion Polls during the 1988 Presidential Campaign.

Science.gov (United States)

Sanders, Luther W.; And Others

A study analyzed the quality of reporting of public opinion polls in six selected newspapers during the final 65 days of the 1988 presidential campaign. The eight disclosure standards used were based upon the latest version of the American Association for Public Opinion Research (AAPOR) code of Professional Ethics and Practices. The newspapers…

IceBridge: Bringing a Field Campaign Home

Science.gov (United States)

Woods, J.; Beck, J.; Bartholow, S.

2015-12-01

IceBridge, a six-year NASA mission, is the largest airborne survey of Earth's polar ice ever flown. It will yield an unprecedented three-dimensional view of Arctic and Antarctic ice sheets, ice shelves and sea ice. These flights will provide a yearly, multi-instrument look at the behavior of the rapidly changing features of the Greenland and Antarctic ice. Data collected during IceBridge will help scientists bridge the gap in polar observations between NASA's Ice, Cloud and Land Elevation Satellite (ICESat) -- in orbit since 2003 -- and ICESat-2, planned for 2017. ICESat stopped collecting science data in 2009, making IceBridge critical for ensuring a continuous series of observations. IceBridge will use airborne instruments to map Arctic and Antarctic areas once a year at a minimum, with new campaigns being developed during the Arctic melt season. IceBridge flights are conducted in the spring and summer for the Arctic and in the fall over Antarctica. Other smaller airborne surveys around the world are also part of the IceBridge campaign. IceBridge actively engages the public and educators through a variety of outlets ranging from communications strategies through social media outlets, to larger organized efforts such as PolarTREC. In field activities include blog posts, photo updates, in flight chat sessions, and more intensive live events to include google hangouts, where field team members can interact with the public during a scheduled broadcast. The IceBridge team provides scientists and other team members with the training and support to become communicators in their own right. There is an exciting new initiative where IceBridge will be collaborating with Undergraduate and Graduate students to integrate the next generation of scientists and communicators into the Science Teams. This will be explored through partnerships with institutions that are interested in mentoring through project based initiatives.

Public reaction to Victoria's "2 Fruit 'n' 5 Veg Every Day" campaign and reported consumption of fruit and vegetables.

Science.gov (United States)

Dixon, H; Borland, R; Segan, C; Stafford, H; Sindall, C

1998-01-01

The Victorian "2 Fruit 'n' 5 Veg Every Day" campaign was aimed at increasing awareness of the need to eat more fruit and vegetables and encouraging increased consumption of these foods in the Australian state of Victoria. The demand-side component of the campaign, which had television advertising as a centerpiece, ran from 1992 to 1995. Annual postcampaign telephone surveys of approximately 500 Victorians ages 20 and over were conducted with the aim of examining public awareness of the campaign, beliefs about desirable eating habits for fruit and vegetables, and reported consumption of these foods. Over the years, patterns in the level of public awareness, reported consumption, and beliefs about appropriate levels of consumption have tended to parallel changes in the level of mass media investment. During the campaign's most intense period of promotional activity, significant increases in all of these variables occurred. The results suggest that significant achievements can be made with relatively small-budget mass media promotion of dietary recommendations, especially when part of a more comprehensive program. However, campaigns may need to be adequately resourced for several years if sustained change is to be achieved.

Initiative EnergieEffizienz : An information campaign on energy efficiency for private households

International Nuclear Information System (INIS)

Agricola, Annegret-Cl.; Ahrens, Wiebke

2005-01-01

Unnecessary energy consumption can be avoided easily by making intelligent decisions when buying and using household equipment and hence cut the electricity bill and reduce carbon dioxide emissions. This is the key message imparted by the information campaign on energy efficiency for private households. The campaign addresses three main topics: the reduction or avoidance of stand by energy consumption of consumer electronics and IT-equipment, energy efficient high quality lighting and energy efficiency in the white goods sector. Consumers are addressed via a broad range of communication measures highlighting the efficiency issue. These instruments include advertisement in nationwide print media, regular press releases, public relations activities etc. Special information material are made for young people as well as for the Turkish minority in Germany. The main strategy of the campaign is to co-operate with retailers: consumers are to gain information on energy efficiency at the point of sale where domestic appliances and lighting equipment are sold. The campaign offers information for the point of sale including brochures for customers as well as for sales assistants. By December 2004 approximately 7,200 points of sale all over in Germany were equipped with the campaign's information. The German national energy agency (dena) runs the information campaign in co-operation with the German associations of power suppliers, the German foundation for environmental protection and the Federal Ministry of Economy and Labour. The campaign started in 2002. Its aims are to arise consumers' awareness, to inform consumers on energy efficient appliances and give motivation when buying and using them. Through these aims the campaign should contribute to reduce carbon dioxide emissions in the private sector In order to measure the campaign's impact a quantitative analysis is carried out. First results show a change in public's awareness and attitude towards energy efficiency

ITEM Project: Risk Communication on Exposure to Electromagnetic Radiation from Mobile Communications

International Nuclear Information System (INIS)

Oliveira, Carla; Carpinteiro, Goncalo; Correia, Luis M.; Fernandes, Carlos A.; Serralha, Afonso; Marques, Nuno

2004-01-01

The ITEM Project is a pioneer project in Portugal, providing public information on exposure to electromagnetic radiation, essentially due to mobile communication systems. The motivation, the main goals and the Project description are presented in this paper, as well as the website that provides the public dissemination of results and further significant information (www.lx.it.pt/item). This site provides information on different issues related to exposure to radiation, namely results of measurement campaigns conducted by a team on several locations in Portugal, and results of continuous measurements performed by autonomous stations located in public places in collaboration with municipal authorities. The global overview of the results from the measurement campaigns carried out up to present shows that all the analysed locations are in compliance with the radiation thresholds, i.e., all the electric field measured values are below the most restrictive threshold established at European level. (author)

Publicity as an Instrument of Reform.

Science.gov (United States)

Caudill, Susan

Albert Einstein and the Emergency Committee of Atomic Scientists (ECAS) conducted a reform-based public communication campaign for the international control of atomic energy after the Second World War. The Committee raised funds and sought publicity for its proposed solution to the problem of war and the management of peace. Its solution was the…

The Communication in Public Administration in Urban Areas

Directory of Open Access Journals (Sweden)

Dorina Ţicu

2012-05-01

Full Text Available The aim of this paper is to underline the role of communication in the public institutions byidentifying the characteristics and peculiarities of the process of public administration, starting from thecharacteristics of administrative process and from those of organizational behavior in urban areas identifiableat the level of each public institution. The study of the dimensions such as the actors and the stakeholdersinvolved in the administrative process, the goals and the objectives of the administrative evaluation, thecriteria and the techniques of communication and all interpersonal hierarchies established, all of these can beconsidered variables that can offer distinction to the communication process in public administration, whetherwe speak about inter-institutional communication or intra-institution alone or about that one from the publicadministration to citizens. This article aims to underlie the characteristics of the communication process inpublic administration based on a quantitative study which appeals to the variables previously set and that canbecome models or labels for subsequent specialized studies.

Post Rio Communication Styles for Deliberation

DEFF Research Database (Denmark)

Holm, Jesper; Almlund, Pernille

2015-01-01

The communicative turn in planning, multi-layered governance and governmentality are analytical concepts from various schools of thought to comprehend the emergence of new types of publicprivate politics when it comes to complex, wicked issues such as sustainability or the 3rd wave of public health......: health promotion. The paper explores a research approach to compare two different policy communication tracks in order to conceive various impacts on deliberation. The tracks are constructed along the narratives individual-collective & consensus-conflictual in the discursive framing of political...... communication. We build on an ANT inspired methodology and look into two simultaneously evolving political agendas during the last two decades - sustainability and health promotion - that have framed communication efforts, campaigns and politics in general. How is public participation and deliberation...

Public communication of science 2.0

OpenAIRE

Peters, Hans Peter; Dunwoody, Sharon; Allgaier, Joachim; Lo, Yin-Yueh; Brossard, Dominique

2014-01-01

he communication between scientists and the public is changing. Major drivers of this change are the rapid evolution of the Internet, now in its web 2.0 version with an abundance of video‐sharing websites, blogging platforms and social networks; the ubiquity of mobile devices; and the merging of individual and public communication. The new infrastructures allow nearly instantaneous access to information and make it much easier for communicators—both professionals and laypersons—to directly ad...

Campaign 1999-2001 of radon measurement in the establishments receiving public

International Nuclear Information System (INIS)

2001-11-01

After some elements of context on the radon measurement in France, and a presentation of realised actions in 2001 by the Ministry in charge of health to manage the radon risk, this document exposes a synthesis in three parts on the situation of radon measurement campaigns in the establishments receiving public. The first part gives the methodology followed to make this state, the second part presents the synthetic results by department, and the last one the results at the regional level. (N.C.)

Let us present ourselves to the public : marketing communication tools in the public library

Directory of Open Access Journals (Sweden)

Barbara Kovář

2000-01-01

Full Text Available Marketing communication is a field of marketing which is indispensable, alongside other fields, for a successful realization of the development strategy in an organization. Advertising, public relations and publicity, sales promotion, direct selling, personal selling and direct marketing are marketing communication tools. The supply of an organisation can be presented by an optimal combination of tools. A public image can be created, new users of products and services can be attracted. Public libraries, as information centres offer various services - lending library materials, supplying information, and various other activities and events for individual target groups. Therefore, all communication tools can be used effectively in organizing and implementing these services in public libraries. The article presents a combination of communication tools, their planning and use while performing various kinds of activities in a public library.

Public Relations: Too Little Emphasis on Communication

OpenAIRE

van Ruler, Betteke

2016-01-01

Examining the literature on public relations, the notion emerges that all major public relations approaches recognize communication as a means to “do” public relations; some even use “communication” in the name of their approach. However, as a key concept that needs to be defined and discussed, communication is largely overlooked. After close reading of relevant literature in order to understand what is really understood under “communication”, there is hardly any reference to be found to (rec...

Campaigning for Children's Oral Health: A Case Study

Science.gov (United States)

Vaughan, Kate

2009-01-01

Arguably, the ultimate application of evidenced-based communications is translating the research recommendations into a full-fledged media campaign. This article explains the development and implementation of Watch Your Mouth, a campaign based on FrameWorks Institute's research on children's oral health. To date, this innovative campaign has been…

Live and trending: the next step for public health campaigns?

Directory of Open Access Journals (Sweden)

Dheepa Jeyapalan

2017-12-01

Full Text Available Marketing strategies used by large corporations are rapidly evolving, through the development of novel technologies and multiple marketing channels favoured by young consumers. Formerly small-scale marketing approaches, such as providing free samples at local events, may now have a global reach when paired with live streaming on popular social media sites. The regulation of these live streaming platforms is hugely challenging and likely to remain so in the foreseeable future. To ensure that ‘unhealthy’ messages are not the only content seen by social media users, public health campaigns should invest in similar technologies in disseminating health promoting messages.

Please Like Me: Facebook and Public Health Communication.

Directory of Open Access Journals (Sweden)

James Kite

Full Text Available Facebook, the most widely used social media platform, has been adopted by public health organisations for health promotion and behaviour change campaigns and activities. However, limited information is available on the most effective and efficient use of Facebook for this purpose. This study sought to identify the features of Facebook posts that are associated with higher user engagement on Australian public health organisations' Facebook pages. We selected 20 eligible pages through a systematic search and coded 360-days of posts for each page. Posts were coded by: post type (e.g., photo, text only etc., communication technique employed (e.g. testimonial, informative etc. and use of marketing elements (e.g., branding, use of mascots. A series of negative binomial regressions were used to assess associations between post characteristics and user engagement as measured by the number of likes, shares and comments. Our results showed that video posts attracted the greatest amount of user engagement, although an analysis of a subset of the data suggested this may be a reflection of the Facebook algorithm, which governs what is and is not shown in user newsfeeds and appear to preference videos over other post types. Posts that featured a positive emotional appeal or provided factual information attracted higher levels of user engagement, while conventional marketing elements, such as sponsorships and the use of persons of authority, generally discouraged user engagement, with the exception of posts that included a celebrity or sportsperson. Our results give insight into post content that maximises user engagement and begins to fill the knowledge gap on effective use of Facebook by public health organisations.

Please Like Me: Facebook and Public Health Communication.

Science.gov (United States)

Kite, James; Foley, Bridget C; Grunseit, Anne C; Freeman, Becky

2016-01-01

Facebook, the most widely used social media platform, has been adopted by public health organisations for health promotion and behaviour change campaigns and activities. However, limited information is available on the most effective and efficient use of Facebook for this purpose. This study sought to identify the features of Facebook posts that are associated with higher user engagement on Australian public health organisations' Facebook pages. We selected 20 eligible pages through a systematic search and coded 360-days of posts for each page. Posts were coded by: post type (e.g., photo, text only etc.), communication technique employed (e.g. testimonial, informative etc.) and use of marketing elements (e.g., branding, use of mascots). A series of negative binomial regressions were used to assess associations between post characteristics and user engagement as measured by the number of likes, shares and comments. Our results showed that video posts attracted the greatest amount of user engagement, although an analysis of a subset of the data suggested this may be a reflection of the Facebook algorithm, which governs what is and is not shown in user newsfeeds and appear to preference videos over other post types. Posts that featured a positive emotional appeal or provided factual information attracted higher levels of user engagement, while conventional marketing elements, such as sponsorships and the use of persons of authority, generally discouraged user engagement, with the exception of posts that included a celebrity or sportsperson. Our results give insight into post content that maximises user engagement and begins to fill the knowledge gap on effective use of Facebook by public health organisations.

Marketing campaigns and politics – british experience

Directory of Open Access Journals (Sweden)

Halida Sarajlić

2007-12-01

Full Text Available By gaining political power, individuals and political par¬ties at the same time gain the power to shape not only political but also public life. An accelerated growth of mass media communication has led to the development of various means and techniques of political marketing. This in turn requires certain adjustments to political campaigns and programs, out of which only those adapted to the new communication environment may succeed. Marketing in terms of politics and especially negative comparative advertising, which is becoming increasingly more present and intense in political campaigning, opens a series of ethical questions. Among others, these include whether such advertising in politics is effective, to what extent and what its consequences are. The goal of this paper is to present the main characteristics of political marketing, the effectiveness of the methods and techniques used in the course of elect¬ion campaigning, their consequences and basic differences between political marketing and products and services marketing. A special emphasis will be placed on the presentation of political marketing of Great Britain, which has a long tradition in utilizing marketing methods and techniques in the political arena. Moreover, political moves made by politicians and political parties in Great Britain certainly make a good starting point for shaping an optimal political strategy in other countries, while at the same time taking into account the particulars of a specific political and social environment. Content analysis methodology was used in the preparation of this paper and all the data were gathered from secondary sources.

Facebook – Public Communication Media for the Romanian Institutions

Directory of Open Access Journals (Sweden)

Elena Farcaş

2017-06-01

Full Text Available For the public institutions, social networks represent a communication channel completing what represents the professional public communication, so the role of the professional communicator does not end or diminish and neither does the role of traditional mass-media. It is about an evolution, a modification, an adaptation of public communication and not a replacement of the way of achieving such communication. By this study, I proposed myself to identify the way in which the public institutions in Romania have adapted to the new trends imposed to public communication. To this end, I conducted an analysis of the structure, content, presentation and visibility in the online media of the Facebook pages of the 21 ministries composing the Romanian Government. I chose ministries as a subject of this study because, as institutions representing the central public administration of Romania, they exercise their competence at the level of the entire national territory and, generating public policies, have a major impact on the socio-economic environment, addressing a large number of beneficiaries. I noticed that all the ministries have an official Facebook page, these pages are updated and, by the published information, they are constituted as key elements in all representation media for these institutions.

Public Communication on Urban Air Pollution

International Nuclear Information System (INIS)

Otra, C.; Sala, R.

2014-01-01

The aim of this study was to analyze the state of public information in the field of air pollution in Spain. We conducted semi-structured interviews with members of public agencies, technical experts, scientists, and members of non governmental associations together with a documentary analysis of air pollution documents (plans, reports, etc.). We tried to characterize the information actions on air quality carried out in Spanish cities during the last years. In the results section we first analyze the ideas, concerns and considerations that underlie the actions of public information on air pollution, as well as the main challenges of public communication on this subject, according to the documents and the different experts consulted. We analyze the various contents of information transmitted nowadays (on levels of pollution, health impacts and mitigation or protection actions), as well as the mechanisms by which it is communicated, both continuously and in the case of threshold overcoming episodes. We also review the different media used to communicate air pollution information (Internet, mobile applications and other forms) and other issues such as information audiences, or the perceived impacts of information provided. Finally, the implications for more diverse and effective public involvement strategies in air pollution are discussed. (Author)

Political Communication: Contributions to the Study of Public Relations.

Science.gov (United States)

Stacks, Don W.

Political communication has influenced greatly the study of modern public relations. The development of modern public relations can be traced back to the Ancients of Greece. The definition of "political communication" when applied to public relations is typically corporate in nature. That is, public relations defines the role of…

Engaging the Public in the Citizen Science GLOBE at Night Campaign

Science.gov (United States)

Walker, Constance E.; Sparks, R. T.; Pompea, S. M.

2011-05-01

The emphasis in the international star-hunting campaign, GLOBE at Night, is in bringing awareness to the public on issues of light pollution. Light pollution threatens not only observatory sites and our "right to starlight", but can affect energy consumption, wildlife and health. GLOBE at Night has successfully reached a few 100,000 citizen-scientists. What steps can be taken to improve it? To promote the campaign via popular social media, GLOBE at Night created Facebook and Twitter pages. To increase participation in the 2011 campaign, children and adults submitted their sky brightness measurements in real time with smart phones or tablets using the web application at www.globeatnight.org/webapp/. With smart phones and tablets, the location, date and time register automatically. For those without smart mobile devices, user-friendly tools on the GLOBE at Night report page were reconfigured to determine latitude and longitude more easily and accurately. To increase the robustness of the data, 2 new approaches were taken. GLOBE at Night prototyped an "Adopt a Street” program in Tucson. The aim was for people to adopt different major or semi-major streets and take measurements every mile or so for the length of the street. The grid of measurements would canvas the town, allowing for comparisons of light levels over time (hours, days, years) or search for dark sky oases or light polluted areas. The increase to 2 campaigns in 2011 re-enforces these studies. The intent is to offer the program year-round for seasonal studies. The data can also be used to compare with datasets on wildlife, health, and energy consumption. Recently, NOAO and the Arizona Game and Fish Department have started a project with GLOBE at Night data and bat telemetry to examine a dark skies corridor in Tucson where the endangered bats fly. In our presentation, results of our efforts are discussed.

Educating for Citizenship: Teaching Public Issues.

Science.gov (United States)

Kotler, Janet

1990-01-01

Argues for the teaching public issues in the forum of business communication classes. Describes how students tracked presidential election campaigns and emerged with an understanding of underlying political, economic, and social realities that affect the way America does business. (RS)

Communicating on nuclear in Switzerland: a permanent referendum campaign

International Nuclear Information System (INIS)

Aegerter, I.; Bucher, P.

1993-01-01

Utility and industry representatives took part in numerous discussions and gave many talks seeking a direct dialogue with the consumers and voters. The strategy was and still is to play the role of the consultant and energy specialist. This implies to avoid imposing an opinion and is particularly important, because the Swiss power sector is often not allowed to take part in political debates due to its structure. Many utilities are under the auspices of cantonal and community Authorities, and because people expect that the utilities have expert knowledge in this field. In order to reach a maximum number of people regular, forum-like advertisement in the print media addressed some of the main concerns. In order to show opening for dialogue platforms are needed, either the mass media or any other public information channel. In order to be heard by a public which often complains that the message is not there, a professional approach and a snappy presentation, hence a certain budget, is needed. This is also one of the lessons learned-not only from the utilities experiences but also from a critical analysis of the anti-nuclear group's campaign

High levels of confusion for cholesterol awareness campaigns.

Science.gov (United States)

Hall, Danika V

2008-09-15

Earlier this year, two industry-sponsored advertising campaigns for cholesterol awareness that target the general public were launched in Australia. These campaigns aimed to alert the public to the risks associated with having high cholesterol and encouraged cholesterol testing for wider groups than those specified by the National Heart Foundation. General practitioners should be aware of the potential for the two campaigns to confuse the general public as to who should be tested, and where. The campaign sponsors (Unilever Australasia and Pfizer) each have the potential to benefit by increased market share for their products, and increased profits. These disease awareness campaigns are examples of what is increasingly being termed "condition branding" by pharmaceutical marketing experts.

Measuring the impact of a public awareness campaign to increase Welfare Power of Attorney registrations in Scotland.

Science.gov (United States)

Levin, Kate A; Carson, Jill; Crighton, Emilia

2017-07-01

to measure the impact of the 'My Power of Attorney' media campaign on the number of new power of attorney (POA) registrations in Scotland. POA registrations in Scotland processed by the Office of the Public Guardian during January 2010 to June 2015. multilevel Poisson models for POA registrations nested by council and annual quarter were run using Markov chain Monte Carlo methods, adjusting for time, campaign (variable ranging between 0 and 5 dependent on intensity of campaign measured by the number of media platforms received) and offset term mid-year population estimate for those aged 25 years+/65 years+. POA registrations saw a reduction between 2010 and 2011 but overall, increased between 2010 and 2015. POA registrations rose by 33.3% in Glasgow City between 2013 and 2014, when the campaign began, while the rest of Scotland saw a rise of 17.3%. When the data were modelled, Relative Risk (RR) of a POA registration increased with increasing intensity of campaign, so that in an area in receipt of the full campaign was RR = 1.31 (1.28, 1.34) that of an area with no campaign. Between council variation persisted after adjustment for campaign (Variance = 0.041 (0.011)). during the period of the campaign, area-level increases in POA registrations were observed associated with the 'My Power of Attorney' timing and location, in an approximate dose-response relationship with campaign intensity, suggesting that this is likely to be due to the campaign that began in Glasgow City. © The Author 2017. Published by Oxford University Press on behalf of the British Geriatrics Society.All rights reserved. For permissions, please email: journals.permissions@oup.com

Evaluating the effectiveness of an Australian obesity mass-media campaign: how did the 'Measure-Up' campaign measure up in New South Wales?

Science.gov (United States)

King, E L; Grunseit, A C; O'Hara, B J; Bauman, A E

2013-12-01

In 2008, the Australian Government launched a mass-media campaign 'Measure-Up' to reduce lifestyle-related chronic disease risk. Innovative campaign messages linked waist circumference and chronic disease risk. Communication channels for the campaign included television, press, radio and outdoor advertising and local community activities. This analysis examines the impact of the campaign in the state of New South Wales, Australia. Cross-sectional telephone surveys (n = 1006 adults pre- and post-campaign) covered self-reported diet and physical activity, campaign awareness, knowledge about waist circumference, personal relevance of the message, perceived confidence to make lifestyle changes and waist-measuring behaviours. The campaign achieved high unprompted (38%) and prompted (89%) awareness. From pre- to post-campaign, knowledge and personal relevance of the link between waist circumference and chronic disease and waist measuring behaviour increased, although there were no significant changes in reported fruit and vegetable intake nor in physical activity. Knowledge of the correct waist measurement threshold for chronic disease risk increased over 5-fold, adjusted for demographic characteristics. 'Measure-Up' was successful at communicating the new campaign messages. Continued long-term investment in campaigns such as 'Measure-Up', supplemented with community-based health promotion, may contribute to population risk factor understanding and behaviour change to reduce chronic disease.

The critical role of communications in a multilevel obesity-prevention intervention: Lessons learned for alcohol educators.

Science.gov (United States)

Hatfield, Daniel P; Sliwa, Sarah A; Folta, Sara C; Economos, Christina D; Goldberg, Jeanne P

2017-01-01

Multilevel interventions to prevent underage drinking are more effective than individual-level strategies, and messaging campaigns are key to such approaches. Recognizing the benefits of translating best practices across public health domains, this paper details the communications campaign from Shape Up Somerville (SUS), an exemplar for multilevel community-based approaches to address pediatric obesity, highlighting lessons learned for alcohol educators. All elements of SUS, including the communications strategy, were developed collaboratively with local partners. Communication initiatives included community-engaged brand development to unify diverse intervention components; school-based communications to promote new opportunities for healthy eating and physical activity; and media partnerships to promote healthy behaviors community-wide. The overall SUS intervention was effective in reducing prevalence of overweight/obesity among first- to third-graders in Somerville relative to control communities. Process evaluation showed that communications successfully reached diverse community segments and raised awareness of and receptivity to changes. Communications campaigns are essential components of multilevel interventions addressing public health challenges including obesity and underage drinking. Such communications should be developed collaboratively with the target audience and stakeholders, designed to engage community members at multiple levels through multiple channels within a systems framework, and sustained through local partnerships. Copyright © 2016 Elsevier Ireland Ltd. All rights reserved.

Keeping the public informed about risk without alarming them

International Nuclear Information System (INIS)

Andre, Christine

2002-01-01

Following the decision of the French Secretary of State for Health in April 1996, an initial campaign of iodine tablet distribution, within a 10 km radius around nuclear plants was organized by the public authorities in 1997. This decision, which implicitly recognises nuclear risk, forced the public authorities and EDF to initiate communication on the risk, which had never been really addressed. It took the form essentially of an information campaign on the measures to protect the public in the event of a nuclear accident and in particular the effectiveness and methods of iodine protection. (author)

Youth's Awareness of and Reactions to The Real Cost National Tobacco Public Education Campaign.

Directory of Open Access Journals (Sweden)

Jennifer C Duke

Full Text Available In 2014, the Food and Drug Administration (FDA launched its first tobacco-focused public education campaign, The Real Cost, aimed at reducing tobacco use among 12- to 17-year-olds in the United States. This study describes The Real Cost message strategy, implementation, and initial evaluation findings. The campaign was designed to encourage youth who had never smoked but are susceptible to trying cigarettes (susceptible nonsmokers and youth who have previously experimented with smoking (experimenters to reassess what they know about the "costs" of tobacco use to their body and mind. The Real Cost aired on national television, online, radio, and other media channels, resulting in high awareness levels. Overall, 89.0% of U.S. youth were aware of at least one advertisement 6 to 8 months after campaign launch, and high levels of awareness were attained within the campaign's two targeted audiences: susceptible nonsmokers (90.5% and experimenters (94.6%. Most youth consider The Real Cost advertising to be effective, based on assessments of ad perceived effectiveness (mean = 4.0 on a scale from 1.0 to 5.0. High levels of awareness and positive ad reactions are requisite proximal indicators of health behavioral change. Additional research is being conducted to assess whether potential shifts in population-level cognitions and/or behaviors are attributable to this campaign. Current findings demonstrate that The Real Cost has attained high levels of ad awareness which is a critical first step in achieving positive changes in tobacco-related attitudes and behaviors. These data can also be used to inform ongoing message and media strategies for The Real Cost and other U.S. youth tobacco prevention campaigns.

Youth's Awareness of and Reactions to The Real Cost National Tobacco Public Education Campaign.

Science.gov (United States)

Duke, Jennifer C; Alexander, Tesfa N; Zhao, Xiaoquan; Delahanty, Janine C; Allen, Jane A; MacMonegle, Anna J; Farrelly, Matthew C

2015-01-01

In 2014, the Food and Drug Administration (FDA) launched its first tobacco-focused public education campaign, The Real Cost, aimed at reducing tobacco use among 12- to 17-year-olds in the United States. This study describes The Real Cost message strategy, implementation, and initial evaluation findings. The campaign was designed to encourage youth who had never smoked but are susceptible to trying cigarettes (susceptible nonsmokers) and youth who have previously experimented with smoking (experimenters) to reassess what they know about the "costs" of tobacco use to their body and mind. The Real Cost aired on national television, online, radio, and other media channels, resulting in high awareness levels. Overall, 89.0% of U.S. youth were aware of at least one advertisement 6 to 8 months after campaign launch, and high levels of awareness were attained within the campaign's two targeted audiences: susceptible nonsmokers (90.5%) and experimenters (94.6%). Most youth consider The Real Cost advertising to be effective, based on assessments of ad perceived effectiveness (mean = 4.0 on a scale from 1.0 to 5.0). High levels of awareness and positive ad reactions are requisite proximal indicators of health behavioral change. Additional research is being conducted to assess whether potential shifts in population-level cognitions and/or behaviors are attributable to this campaign. Current findings demonstrate that The Real Cost has attained high levels of ad awareness which is a critical first step in achieving positive changes in tobacco-related attitudes and behaviors. These data can also be used to inform ongoing message and media strategies for The Real Cost and other U.S. youth tobacco prevention campaigns.

The public communication of science in public health graduate programs in Brazil: From the coordinators' perspective

Science.gov (United States)

Teixeira, C. A.; Gallo, P. R.

2014-12-01

Introduction - The elaboration process of public policies for science and technology in knowledge societies should include not only experts, but all society members. There are studies on lay people's perception of science and technology. However, what is the scientists' perspective on public communication of science? Objectives - To describe and characterize the concepts that coordinators of Brazilian public health graduate programs have about public communication of science. Methods - This is an analytical and descriptive report of an exploratory research (doctoral study). The answers of fifty-one coordinators to two questionnaires were submitted for content analysis. The categories were transformed into variables that allowed the data processing by the Hiérarchique Classificatoire et Cohésitive (CHIC®) software. Results - Similarity analysis strongly suggested (0,99) that coordinators understand public communication as a communication directed to academic peers and students, also as a form of participation in scientific events and communication by scientific papers. Likewise, the implication analysis suggested a strong implication (0,98) between scientific communication understood as public communication. Conclusion - The notion of public communication of science as a social right and as a commitment and responsibility of researchers and research centers is not explicitly present in the narrative of the coordinators, although in general the coordinators conceive it as a relevant activity. This study thus contributes to a reflection on the role of scientists, researchers and research centers in public communication of science and technology.

Public Affairs: Maintaining Credibility While Evolving with Strategic Communication

National Research Council Canada - National Science Library

McCarthy, Carla M

2007-01-01

Public affairs has been identified as a key component of strategic communication, but incorporating public affairs within a strategic communication framework within the military, without compromising...

A cancer genetics education campaign: delivering parallel messages to clinicians and the public.

Science.gov (United States)

Piniewski-Bond, Joanne; Celestino, Paul B; Mahoney, Martin C; Farrell, Carolyn D; Bauer, Joseph E; Hastrup, Janice L; Cummings, K Michael

2003-01-01

Up to 10% of all cancers are thought to have a familial basis through complex interactions between genes and environment. A community-wide education campaign was conducted that included several elements: a five part television news series; an educational newsletter; web site pages and links to educational materials; a Continuing Medical Education (CME) program for professionals; and an evaluation survey. Survey estimates revealed that 39000 households recalled seeing the series; 14800 households changed their views about the risks of hereditary cancers; and about 9900 households were made more aware/informed about cancer and hereditary risk. This awareness campaign broadened public knowledge about the myths and realities associated with genetic factors and cancer risk. It reinforced the importance of early screening for persons at high risk of cancer due to hereditary factors.

Public perception on nuclear safety and communication

International Nuclear Information System (INIS)

Wieland, Patricia

1998-01-01

Nowadays the benefits and advantages of the nuclear application are varied and so many, that it is difficult to imagine the development of medicine, industry and agriculture without using ionizing radiation. The communication of nuclear issues to the public is receiving more and more attention of the regulatory authorities. First, because it is a very interesting topic that the public wishes to learn more. Second, for safety reasons: the public needs to know the benefits and risks of nuclear energy and when and how they should protect themselves from the radiation. In all cases, the communication should be constant and not only during crisis, such as suspicion of or during accidents with radioactive material. The public worries and their questions should be clarified quickly. An information network should be used in order to communicate the benefits and uses of radiation to as many people as possible. Not only the media such as television and the press should be used, but all radiation professionals who have contacts with the public, such as radiologists, radiotherapists, physicists and teacher

The Laugh Model: Reframing and Rebranding Public Health Through Social Media.

Science.gov (United States)

Lister, Cameron; Royne, Marla; Payne, Hannah E; Cannon, Ben; Hanson, Carl; Barnes, Michael

2015-11-01

We examined the use of low-cost social media platforms in communicating public health messages and outline the laugh model, a framework through which public health organizations can reach and engage communities. In August 2014, we developed an online campaign (Web site and social media) to help promote healthy family meals in Utah in conjunction with the state and local health departments. By the end of September 2014, a total of 3641 individuals had visited the Utahfamilymeals.org Web site. Facebook ads reached a total of 29 078 people, and 56 900 people were reached through Twitter ads. The per-person price of the campaign was 0.2 cents, and the total estimated target population reach was between 10% and 12%. There are 3 key takeaways from our campaign: use of empowering and engaging techniques may be more effective than use of educational techniques; use of social media Web sites and online marketing tactics can enhance collaboration, interdisciplinary strategies, and campaign effectiveness; and use of social media as a communication platform is often preferable to use of mass media in terms of cost-effectiveness, more precise evaluations of campaign success, and increased sustainability.

Methods for communicating technical information as public information

International Nuclear Information System (INIS)

Zara, S.A.

1987-01-01

Many challenges face the nuclear industry, especially in the waste management area. One of the biggest challenges is effective communication with the general public. Technical complexity, combined with the public's lack of knowledge and negative emotional response, complicate clear communication of radioactive waste management issues. The purpose of this session is to present and discuss methods for overcoming these obstacles and effectively transmitting technical information as public information. The methods presented encompass audio, visual, and print approaches to message transmission. To support these methods, the author also discusses techniques, based on current research, for improving the communication process

[Malaria in pictures: images from Brazil's public health campaigns in the first half of the twentieth century].

Science.gov (United States)

Hochman, Gilberto; Mello, Maria Teresa Bandeira de; Santos, Paulo Roberto Elian dos

2002-01-01

The article discusses a set of pictures that illustrate public health activities, practices, and campaigns against malaria in Brazil from 1918 through 1956. Exemplary of certain key moments in this history, the illustrations belong to three archives from the Casa de Oswaldo Cruz/Fundação Oswaldo Cruz collection: Arquivo Belisário Penna, Arquivto Fundação Rockefeller ("Serviço de Malária do Nordeste" series), and Arquivo Rostan Soares. The article links these photographic records to their specific historical-public health contexts and to the campaign models and strategies represented by each archive. It also draws relations with the 20th -century history of the photographic medium itself. It is argued that these images of malaria constitute prime sources in constructing a visual history of the disease in 20th -century Brazil and of the country's public health history.

Challenges and opportunities for dietary campaigns

DEFF Research Database (Denmark)

Bech-Larsen, Tino; Aschemann-Witzel, Jessica; Verbeke, Wim

2013-01-01

The objective of our research was to explore and discuss the challenges and opportunities inherent to the management of public healthy eating campaigns. The discussion is based on a study of campaign managers’ perceptions of nine successfully implemented European healthy eating campaigns. Based...... on these interviews, we suggest that social marketing compared to commercial food marketing is not necessarily at a disadvantage; rather, social marketers working to promote healthy eating can benefit from the formation of alliances with public and private partners, the empowerment of their targets and of those who...... influence the targets, the development of credible and emotive messages and relationships with media and public institutions....

Third world campaign.

Science.gov (United States)

Culpin, P

1988-10-22

Your readers may be interested in knowing that VSO will be holding a publicity campaign in Scotland in November and December. The campaign is a chance for people to come and talk to us about the opportunities available to them to work in Third World countries. We have a wide range of interesting and challenging jobs in long-term development in health work.

Public confidence, risk communication and public relations. Oeffentliches Vertrauen, Risikokommunikation und Public Relations

Energy Technology Data Exchange (ETDEWEB)

Bentele, G. (Univ. Bamberg, Fakultaet Sprach- und Literaturwissenschaften-Kommunikationswissenschaft (Germany))

1992-07-27

In information societies, by far the greatest part of the information obtained and used by the public comes via the media. At the same time, only a minute portion of information used can be verified by an individual. Therefore the confidence factor gains increasing importance. This applies, particularly, to production and service sectors, which are associated with a certain risk (for instance, nuclear energy and coal). Lately, large confidence deficits have arisen - not only entailing economic drawbacks and damaging images but jeopardizing, moreover, democratic structures. Changing structures of public communication in information societies result in changed demands on corporate communication. The author points out what is needed especially in the energy sector to preserve in the long run, or regain, public confidence. (orig.).

In “Step” with HIV Vaccines? A Content Analysis of Local Recruitment Campaigns for an International HIV Vaccine Study

Science.gov (United States)

Frew, Paula M.; Macias, Wendy; Chan, Kayshin; Harding, Ashley C.

2009-01-01

During the past two decades of the HIV/AIDS pandemic, several recruitment campaigns were designed to generate community involvement in preventive HIV vaccine clinical trials. These efforts utilized a blend of advertising and marketing strategies mixed with public relations and community education approaches to attract potential study participants to clinical trials (integrated marketing communications). Although more than 30,000 persons worldwide have participated in preventive HIV vaccine studies, no systematic analysis of recruitment campaigns exists. This content analysis study was conducted to examine several United States and Canadian recruitment campaigns for one of the largest-scale HIV vaccine trials to date (the “Step Study”). This study examined persuasive features consistent with the Elaboration Likelihood Model (ELM) including message content, personal relevance of HIV/AIDS and vaccine research, intended audiences, information sources, and other contextual features. The results indicated variation in messages and communication approaches with gay men more exclusively targeted in these regions. Racial/ethnic representations also differed by campaign. Most of the materials promote affective evaluation of the information through heuristic cueing. Implications for subsequent campaigns and research directions are discussed. PMID:19609373

CHARACTERISTIC OF THE COMPLEX MARKETING COMMUNICATIONS ELEMENTS

Directory of Open Access Journals (Sweden)

Natalia Kovalenko

2017-07-01

Full Text Available Purpose: The purpose and objectives of the article are detailed characterization of marketing communication’s elements and characteristics of synthetic and communications. Methods: The stages of the campaign and main advantages and disadvantages of advertising have been disclosed and analyzed in the article. The marketing communication and some elements of marketing communications, the issues of formation and development of the theory of marketing communications have been studied. Results: This article describes the elements of marketing communications factors and basic tools of marketing communications: advertising, personal selling, complex sales promotion, publicity and public relation, direct marketing. Discussion: Companies must also transmit information to customers and carefully carry out selection of such information. For this order is a complex system of marketing communications. Often marketing communications identified with the products promotion which leads to a false understanding of the nature and, consequently, to the irrational use potential of marketing communications in market activity.

Evaluation of Behavior Change Communication Campaigns to Promote Modern Cookstove Purchase and Use in Lower Middle Income Countries.

Science.gov (United States)

Evans, William Douglas; Johnson, Michael; Jagoe, Kirstie; Charron, Dana; Young, Bonnie N; Rahman, A S M Mashiur; Omolloh, Daniel; Ipe, Julie

2017-12-22

Nearly three billion people worldwide burn solid fuels and kerosene in open fires and inefficient stoves to cook, light, and heat their homes. Cleaner-burning stoves reduce emissions and can have positive health, climate, and women's empowerment benefits. This article reports on the protocol and baseline data from the evaluation of four behavior change communication (BCC) campaigns carried out in lower to middle income countries aimed at promoting the sale and use of cleaner-burning stoves. Interventions implemented in Bangladesh, Kenya, and Nigeria are using a range of BCC methods including mass media, digital media, outdoor advertising, and inter-personal communication. The mixed methods evaluation comprises three large-scale surveys: one pre-BCC and two follow-ups, along with smaller scale assessments of stove uptake and patterns of use. Baseline results revealed varying levels of awareness of previous promotions and positive attitudes and beliefs about modern (i.e., relatively clean-burning) cookstoves. Differences in cookstove preferences and behaviors by gender, socio-demographics, media use, and country/region were observed that may affect outcomes. Across all three countries, cost (lack of funds) a key perceived barrier to buying a cleaner-burning stove. Future multivariate analyses will examine potential dose-response effects of BCC on cookstove uptake and patterns of use. BCC campaigns have the potential to promote modern cookstoves at scale. More research on campaign effectiveness is needed, and on how to optimize messages and channels. This evaluation builds on a limited evidence base in the field.

Accounting for Sitting and Moving: An Analysis of Sedentary Behavior in Mass Media Campaigns.

Science.gov (United States)

Knox, Emily; Biddle, Stuart; Esliger, Dale W; Piggin, Joe; Sherar, Lauren

2015-09-01

Mass media campaigns are an important tool for promoting health-related physical activity. The relevance of sedentary behavior to public health has propelled it to feature prominently in health campaigns across the world. This study explored the use of messages regarding sedentary behavior in health campaigns within the context of current debates surrounding the association between sedentary behavior and health, and messaging strategies to promote moderate-to-vigorous physical activity (MVPA). A web-based search of major campaigns in the United Kingdom, United States, Canada, and Australia was performed to identify the main campaign from each country. A directed content analysis was then conducted to analyze the inclusion of messages regarding sedentary behavior in health campaigns and to elucidate key themes. Important areas for future research were illustrated. Four key themes from the campaigns emerged: clinging to sedentary behavior guidelines, advocating reducing sedentary behavior as a first step on the activity continuum and the importance of light activity, confusing the promotion of MVPA, and the demonization of sedentary behavior. Strategies for managing sedentary behavior as an additional complicating factor in health promotion are urgently required. Lessons learned from previous health communication campaigns should stimulate research to inform future messaging strategies.

American Political Discourse: Irony in Pre-Election Campaign 2016

Directory of Open Access Journals (Sweden)

Анна Александровна Горностаева

2016-12-01

Full Text Available This article represents the analysis of American modern political discourse, mainly the field connected with the pre-election campaign 2016. It explores primary genres of political discourse (speeches, announcements, debates, party programmes, as well as secondary genres (commentaries, discussions, interpretation, political interviews. Owing to the fact that political communication embraces the whole range of informal political processes in society, the field of research includes the so-called informal political socializing. The aim of the paper is to study the use of irony and its functions in political discourse. The data used for the study were taken from candidates’ speeches, interviews with political and public figures, and recent witty sayings/comments. The study is based on the theory of critical discourse analysis (M. Bilig 2007, Teun A. van Dijk 2009, N. Fairclough 1996, P. Graham 2007, J. Lemke 2007, S. Scollon 2007, political discourse analysis (A. Beard 2001, D. Ponton 2011 etc. and theory of irony (L. Alba-Juez 2014, S. Attardo 2007, R. Giora 2001, 2003, L. Hutcheon 2005, B. Komlosi 2010 etc.. The analysis showed that irony is a frequent communicative strategy used by politicians in pre-election campaigns, it performs different functions, such as aggression, defense, entertainment and some others and plays a positive role in commucation with the audience. When used expertly, irony contributes to making political discourse more expressive and convincing. An ironic politician is a better manipulator of public opinion than one unable to use irony.

39 CFR 3000.735-502 - Public record of ex parte communications.

Science.gov (United States)

2010-07-01

... communication; the substance of the communication; and the relationship of the communication to a particular... 39 Postal Service 1 2010-07-01 2010-07-01 false Public record of ex parte communications. 3000.735... Parte Communications § 3000.735-502 Public record of ex parte communications. As ex parte communications...

Communication and Conflict Management in Local Public Organizations

Directory of Open Access Journals (Sweden)

Gabriela HENER

2010-06-01

Full Text Available Intra-organizational conflict within public institutions represents a topic that, until recently, has been rather ignored in Romania. This article is trying to present the multiple role of communication in solving, controlling and preventing conflicts in local public organizations. The paper presents a set of theoretical models (of conflict and communication in organizations and, based on the data offered by an organizational diagnosis-type research, analyzes the role of communication processes in conflict management and prevention.

Space Nuclear Power Public and Stakeholder Risk Communication

Science.gov (United States)

Dawson, Sandra M.; Sklar, Maria

2005-01-01

The 1986 Challenger accident coupled with the Chernobyl nuclear reactor accident increased public concern about the safety of spacecraft using nuclear technology. While three nuclear powered spacecraft had been launched before 1986 with little public interest, future nuclear powered missions would see significantly more public concern and require NASA to increase its efforts to communicate mission risks to the public. In 1987 a separate risk communication area within the Launch Approval Planning Group of the Jet Propulsion Laboratory was created to address public concern about the health, environmental, and safety risks of NASA missions. The lessons learned from the risk communication strategies developed for the nuclear powered Galileo, Ulysses, and Cassini missions are reviewed in this paper and recommendations are given as to how these lessons can be applied to future NASA missions that may use nuclear power systems and other potentially controversial NASA missions.

The relationship between campaigning on Twitter and electoral support: present or absent

NARCIS (Netherlands)

Kruikemeier, S.; van Noort, G.; Vliegenthart, R.

2013-01-01

This study investigates the content characteristics of political communication on Twitter during an election campaign and the relationship between candidates’ style of online campaigning (i.e., politically personalized and interactive communication) and electoral support for those candidates.

Lost in Interpretation – Communicating Risk to the Public

International Nuclear Information System (INIS)

Meschenmoser, P.

2016-01-01

Communicating radiation incidents and emergencies to the public always has been challenging. No other type of emergency is related to such disproportional risk perception, so little public knowledge about the subject matter and so many contradicting expert analyses when it comes to public communications. The rise of social media and citizen journalism resulted in a dramatic acceleration of global communications and widespread misinformation. News does not break on television anymore but on Twitter, Facebook & Co. As a consequence, professional communicators not only have to take initiative considerably faster than in the past and deal with rumours. Their message has to be brief and on the point and is sometimes limited to just some 140 characters, the maximum length of a Tweet. More than ever it is essential to timely communicate in plain language and to clearly tell what needs to be done to be safe and to remain safe. Otherwise, the public will be lost in interpretation. (author)

Lost in Interpretation – Communicating Risk to the Public

International Nuclear Information System (INIS)

Meschenmoser, P.

2017-01-01

Communicating radiation incidents and emergencies to the public always has been challenging. No other type of emergency is related to such disproportional risk perception, so little public knowledge about the subject matter and so many contradicting expert analyses when it comes to public communications. The rise of social media and citizen journalism resulted in a dramatic acceleration of global communications and widespread misinformation. News does not break on television anymore but on Twitter, Facebook & Co. As a consequence, professional communicators not only have to take initiative considerably faster than in the past and deal with rumours. Their message has to be brief and on the point and is sometimes limited to just some 140 characters, the maximum length of a Tweet. More than ever it is essential to timely communicate in plain language and to clearly tell what needs to be done to be safe and to remain safe. Otherwise, the public will be lost in interpretation. (author)

Advances in segmentation modeling for health communication and social marketing campaigns.

Science.gov (United States)

Albrecht, T L; Bryant, C

1996-01-01

Large-scale communication campaigns for health promotion and disease prevention involve analysis of audience demographic and psychographic factors for effective message targeting. A variety of segmentation modeling techniques, including tree-based methods such as Chi-squared Automatic Interaction Detection and logistic regression, are used to identify meaningful target groups within a large sample or population (N = 750-1,000+). Such groups are based on statistically significant combinations of factors (e.g., gender, marital status, and personality predispositions). The identification of groups or clusters facilitates message design in order to address the particular needs, attention patterns, and concerns of audience members within each group. We review current segmentation techniques, their contributions to conceptual development, and cost-effective decision making. Examples from a major study in which these strategies were used are provided from the Texas Women, Infants and Children Program's Comprehensive Social Marketing Program.

INTEGRATED ADVERTISING CAMPAIGN

Directory of Open Access Journals (Sweden)

Adina Claudia NEAMŢU

2010-06-01

Full Text Available Campaign and especially advertising campaign represents one of the variables of the marketing mix, an important one, being difficult to separate its contribution from the one of the other elements. Irrespective of the specific object that is behind an advertising company, the investment will be retrieved only if the right information is transmitted to the right persons in the right way. This is difficult to accomplish if the advertising responsible in that firm do not understand appropriately: the market nature; the product nature; the distribution channels nature; the communication channels nature – available advertising supports and their features

Evaluation of the "Lose Your Excuse" Public Service Advertising Campaign for Tweens to Save Energy

Science.gov (United States)

Bertrand, Jane T.; Goldman, Patty; Zhivan, Natalia; Agyeman, Yaw; Barber, Erin

2011-01-01

This study evaluates the 2008-2009 "Lose your Excuse" public service advertising (PSA) campaign on energy efficiency targeting 8- to 12-year-olds, intended to increase knowledge, foster proactive attitudes, and change energy usage behaviors. Baseline and two follow-up surveys were conducted with online samples representative of the national…

Influence of communication on public opinion about nuclear energy

International Nuclear Information System (INIS)

Carvalho, Everton de Almeida

1997-01-01

Public opinion on risks and benefits associated to nuclear energy is depending on psychological and social factors and mainly on the communication strategy used to transfer knowledge and facts about nuclear technology to the public. In this work, the individual and collective communication process and the influences on the public opinion on nuclear energy will be analyzed. (author)

Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign

OpenAIRE

Davis, Kevin C; Shafer, Paul R; Rodes, Robert; Kim, Annice; Hansen, Heather; Patel, Deesha; Coln, Caryn; Beistle, Diane

2016-01-01

Background Federal and state public health agencies in the United States are increasingly using digital advertising and social media to promote messages from broader multimedia campaigns. However, little evidence exists on population-level campaign awareness and relative cost efficiencies of digital advertising in the context of a comprehensive public health education campaign. Objective Our objective was to compare the impact of increased doses of digital video and television advertising fro...

Office of Communications and Public Liaison

Science.gov (United States)

The NCI Office of Communications and Public Liaison (OCPL) supports NCI by disseminating cancer research findings, providing evidence-based information on cancer for the public, including patients, caregivers, health professionals, researchers, advocates, the news media, and other stakeholders, and disseminating cancer research findings, clinical trials and funding opportunities.

Promotion and communication through e-mail marketing campaigns

Directory of Open Access Journals (Sweden)

Raluca Dania TODOR

2017-07-01

Full Text Available The main purpose of this article is to try to emphasize the e-mail marketing campaigns importance and efficiency and the way they increase the interaction between a company and potential customers and to increase their interest in a company’s products and services and finally trigger the buying decision. Also the present paper’s aim is to exemplify how business can gain benefits by using marketing automation tools like e-mail marketing campaigns which is considered nowadays a form of direct marketing which is less expensive than the traditional direct marketing alternatives.

Public Communication Strategies for Public Engagement with RFT

International Nuclear Information System (INIS)

Kim, H. S.; Jo, S. K.; Choi, J. M.

2008-12-01

Developing effective communication strategies of inform the public about Radiation Technology is critical for the successful commercialization and future development of the technology. Our experimental study examined the effect of two technology-engagement styles developed according to PEP/IS model and knowledge/attitude-deficiency model.

The Public Health Impact of the So-Called "Fluad Effect" on the 2014/2015 Influenza Vaccination Campaign in Italy: Ethical Implications for Health-Care Workers and Health Communication Practitioners.

Science.gov (United States)

Rosselli, Roberto; Martini, Mariano; Bragazzi, Nicola Luigi; Watad, Abdulla

2017-01-01

Seasonal influenza, causing complications, hospitalizations and deaths, generates a serious socio-economic burden, especially among elderly and high-risk subjects, as well as among adult individuals. Despite the availability and active free-of charge offer of influenza vaccines, vaccine coverage rates remain low and far from the target established by the Ministry of Health. Notwithstanding their effectiveness, vaccines are victims of prejudices and false myths, that contribute to the increasing phenomenon of vaccine hesitancy and loss of confidence. Media and, in particular, new media and information and communication technologies (ICTs) play a major role in disseminating health-related information. They are extremely promising devices for delivering health education and promoting disease prevention, including immunization. However, they can also have a negative impact on population's health attitudes and behaviors when channeling wrong, misleading information. During the 2014/2015 influenza vaccination campaign, the report of four deaths allegedly caused by administration of an adjuvanted influenza vaccine, Fluad - the so-called "Fluad case" - received an important media coverage, which contributed to the failure of the vaccination campaign, dramatically reducing the influenza vaccine uptake. In the extant literature, there is a dearth of information concerning the effect of the "Fluad case". The current study aims at quantifying the impact of the "Fluad effect" at the level of the Local Health Unit 3 (LHU3) ASL3 Genovese, Genoa, Italy. Ethical implications for health-care workers and health communication practitioners are also envisaged.

Social Media as a Tool for Online Advocacy Campaigns: Greenpeace Mediterranean’s Anti Genetically Engineered Food Campaign in Turkey

Directory of Open Access Journals (Sweden)

B. Pınar Özdemir

2012-12-01

Full Text Available Advocacy has been one of the main fields of study in public relations and is established amongst the main functions of public relations. The strong need of non-governmental organizations for public support in order to reach their goals locates public relations and advocacy at a central position for these organizations. Social media, which have been introduced by the further development of Internet technology, especially Web 2.0, has had a significant impact upon public relations and advocacy activities of non-governmental organizations in particular. This development also led non-governmental organizations towards online advocacy campaigns that promote active participation of supporters with more cost effective methods that can easily become widespread. The aim of this study is to place the advocacy campaigns of non-governmental organizations into the context of public relations and to discuss how social media can be utilized in online advocacy through the case study of the Yemezler! (We do not buy it! campaign by Greenpeace Mediterranean that has been significantly successful in a short period in Turkey. The Dragonfly Effect model developed by Aaker and Smith (2010 is employed as a framework in the analysis of the Yemezler! campaign.

The Laugh Model: Reframing and Rebranding Public Health Through Social Media

Science.gov (United States)

Royne, Marla; Payne, Hannah E.; Cannon, Ben; Hanson, Carl; Barnes, Michael

2015-01-01

Objectives. We examined the use of low-cost social media platforms in communicating public health messages and outline the laugh model, a framework through which public health organizations can reach and engage communities. Methods. In August 2014, we developed an online campaign (Web site and social media) to help promote healthy family meals in Utah in conjunction with the state and local health departments. Results. By the end of September 2014, a total of 3641 individuals had visited the Utahfamilymeals.org Web site. Facebook ads reached a total of 29 078 people, and 56 900 people were reached through Twitter ads. The per-person price of the campaign was 0.2 cents, and the total estimated target population reach was between 10% and 12%. Conclusions. There are 3 key takeaways from our campaign: use of empowering and engaging techniques may be more effective than use of educational techniques; use of social media Web sites and online marketing tactics can enhance collaboration, interdisciplinary strategies, and campaign effectiveness; and use of social media as a communication platform is often preferable to use of mass media in terms of cost-effectiveness, more precise evaluations of campaign success, and increased sustainability. PMID:26378824

Youth's Awareness of and Reactions to The Real Cost National Tobacco Public Education Campaign

Science.gov (United States)

Duke, Jennifer C.; Alexander, Tesfa N.; Zhao, Xiaoquan; Delahanty, Janine C.; Allen, Jane A.; MacMonegle, Anna J.; Farrelly, Matthew C.

2015-01-01

In 2014, the Food and Drug Administration (FDA) launched its first tobacco-focused public education campaign, The Real Cost, aimed at reducing tobacco use among 12- to 17-year-olds in the United States. This study describes The Real Cost message strategy, implementation, and initial evaluation findings. The campaign was designed to encourage youth who had never smoked but are susceptible to trying cigarettes (susceptible nonsmokers) and youth who have previously experimented with smoking (experimenters) to reassess what they know about the “costs” of tobacco use to their body and mind. The Real Cost aired on national television, online, radio, and other media channels, resulting in high awareness levels. Overall, 89.0% of U.S. youth were aware of at least one advertisement 6 to 8 months after campaign launch, and high levels of awareness were attained within the campaign’s two targeted audiences: susceptible nonsmokers (90.5%) and experimenters (94.6%). Most youth consider The Real Cost advertising to be effective, based on assessments of ad perceived effectiveness (mean = 4.0 on a scale from 1.0 to 5.0). High levels of awareness and positive ad reactions are requisite proximal indicators of health behavioral change. Additional research is being conducted to assess whether potential shifts in population-level cognitions and/or behaviors are attributable to this campaign. Current findings demonstrate that The Real Cost has attained high levels of ad awareness which is a critical first step in achieving positive changes in tobacco-related attitudes and behaviors. These data can also be used to inform ongoing message and media strategies for The Real Cost and other U.S. youth tobacco prevention campaigns. PMID:26679504

A Multiyear Assessment of Public Response to a Statewide Drug Take-Back and Disposal Campaign, 2010 to 2012.

Science.gov (United States)

Yanovitzky, Itzhak

2017-08-01

This study is the first to analyze public response to a drug take-back program, the American Medicine Chest Challenge, in a single state over a period of 3 years (2010-2012). The study utilized a three-wave repeated cross-sectional design and an annual phone survey conducted with a representative sample of adults ( N = 906 in 2010, N = 907 in 2011, and N = 906 in 2012), which assessed exposure to the campaign, drug disposal behaviors, possible mediators of campaign effects (risk appraisal, personal agency, normative influence, and interpersonal talk), and potential confounders. Logistic regression and causal mediation analysis were employed to estimate confounder-adjusted direct and mediated effects of the campaign. Results showed that the campaign reached a sizable portion (50% to 60%) of state adults and that campaign exposure was associated with increased likelihood of having conversations with others about this topic. About 55% of all adults in the state reported taking at least one of the actions recommended by the campaign, and campaign exposure was associated with increased likelihood of disposing of prescription drugs at a drug collection day event (adjusted odds ratio = 4) and of talking to a child about the risks associated with prescription drug abuse (adjusted odds ratio = 2). The causal mediation analysis demonstrated that the campaign influenced audiences by reinforcing their efficacy to safely dispose of prescription drugs, but also potentially by stimulating conversations among community members about this topic. Drug take-back campaigns can be an effective mechanism to decrease the availability of prescription drugs in communities.

Gap between science and media revisited: scientists as public communicators.

Science.gov (United States)

Peters, Hans Peter

2013-08-20

The present article presents an up-to-date account of the current media relations of scientists, based on a comprehensive analysis of relevant surveys. The evidence suggests that most scientists consider visibility in the media important and responding to journalists a professional duty--an attitude that is reinforced by universities and other science organizations. Scientific communities continue to regulate media contacts with their members by certain norms that compete with the motivating and regulating influences of public information departments. Most scientists assume a two-arena model with a gap between the arenas of internal scientific and public communication. They want to meet the public in the public arena, not in the arena of internal scientific communication. Despite obvious changes in science and in the media system, the orientations of scientists toward the media, as well as the patterns of interaction with journalists, have their roots in the early 1980s. Although there is more influence on public communication from the science organizations and more emphasis on strategic considerations today, the available data do not indicate abrupt changes in communication practices or in the relevant beliefs and attitudes of scientists in the past 30 y. Changes in the science-media interface may be expected from the ongoing structural transformation of the public communication system. However, as yet, there is little evidence of an erosion of the dominant orientation toward the public and public communication within the younger generation of scientists.

Gap between science and media revisited: Scientists as public communicators

Science.gov (United States)

Peters, Hans Peter

2013-01-01

The present article presents an up-to-date account of the current media relations of scientists, based on a comprehensive analysis of relevant surveys. The evidence suggests that most scientists consider visibility in the media important and responding to journalists a professional duty—an attitude that is reinforced by universities and other science organizations. Scientific communities continue to regulate media contacts with their members by certain norms that compete with the motivating and regulating influences of public information departments. Most scientists assume a two-arena model with a gap between the arenas of internal scientific and public communication. They want to meet the public in the public arena, not in the arena of internal scientific communication. Despite obvious changes in science and in the media system, the orientations of scientists toward the media, as well as the patterns of interaction with journalists, have their roots in the early 1980s. Although there is more influence on public communication from the science organizations and more emphasis on strategic considerations today, the available data do not indicate abrupt changes in communication practices or in the relevant beliefs and attitudes of scientists in the past 30 y. Changes in the science–media interface may be expected from the ongoing structural transformation of the public communication system. However, as yet, there is little evidence of an erosion of the dominant orientation toward the public and public communication within the younger generation of scientists. PMID:23940312

Fuels planning: science synthesis and integration; social issues fact sheet 06: Important considerations for communicating about hazards

Science.gov (United States)

Rocky Mountain Research Station USDA Forest Service

2004-01-01

Effective public education and communication campaigns about wildland fire and fuels management should have clear objectives, and use the right techniques to achieve these objectives. This fact sheet lists seven important considerations for planning or implementing a hazard communication effort.

Picturing the Party: Instagram and Party Campaigning in the 2014 Swedish Elections

Directory of Open Access Journals (Sweden)

Kirill Filimonov

2016-08-01

Full Text Available This article explores Swedish parties’ activities on Instagram during the 2014 elections. Understanding party campaign communication as highly strategic, that is, communication to persuade and mobilize voters in order to win the elections, we ask whether Instagram was used to (1 broadcast campaign messages, (2 mobilize supporters, (3 manage the party’s image, and (4 amplify and complement other campaign material (i.e., hybrid campaign use. With this study, we follow previous studies on the use of digital communication platforms in the hands of campaigning political actors, but we direct our attention to a new platform. We conducted a content analysis of 220 party postings on Instagram, collected during the hot phase of the campaign. The result shows that the platform was mainly used for broadcasting rather than for mobilization. The image the parties were presenting leaned toward personalization with a strong presence of top candidates in their postings. Top candidates were primarily displayed in a political/professional context. Finally, half of the analyzed postings showed signs of hybridized campaign practices. The presented findings give a first glimpse on how political parties use and perform on Instagram.

Online Negative Campaign in the 2004 Romanian Presidential Elections

Directory of Open Access Journals (Sweden)

Antonio Momoc

2010-11-01

Full Text Available The 2004 electoral campaign marks the beginning of internet use in the political communication in Romania. It has also been the first campaign that resorts to negative communication via online tools. The main actors of this negative campaign, motivated and involved in it by the strategic planners and PR specialists, were the sympathizers of the DA Alliance2. Its communication consultants launched an online platform on their candidate’s website on which the party members and sympathizers could upload electoral materials. The funnier and more depreciative the electoral materials regarding the Social Democratic Party (SDP counter-candidate were, the more visible they were online, being sent through email, through visited blogs or viewed on video-sharing websites. As a space dedicated to the freedom of expression, situated beyond any official (state censorship, the online environment became the space where the DA Alliance sympathizers got actively involved in its campaign. One of the fundamental reasons was that the prime minister in 2004 (a SDP member was easy to be mocked at and treated on internet as if he were a peer of the DA Alliance voters. This pseudo-democratization transformed the DA Alliance candidate and its communication strategic planners into winners.

Tweeting for and against public health policy: response to the Chicago Department of Public Health's electronic cigarette Twitter campaign.

Science.gov (United States)

Harris, Jenine K; Moreland-Russell, Sarah; Choucair, Bechara; Mansour, Raed; Staub, Mackenzie; Simmons, Kendall

2014-10-16

In January 2014, the Chicago City Council scheduled a vote on local regulation of electronic cigarettes as tobacco products. One week prior to the vote, the Chicago Department of Public Health (CDPH) released a series of messages about electronic cigarettes (e-cigarettes) through its Twitter account. Shortly after the messages, or tweets, were released, the department's Twitter account became the target of a "Twitter bomb" by Twitter users sending more than 600 tweets in one week against the proposed regulation. The purpose of our study was to examine the messages and tweet patterns in the social media response to the CDPH e-cigarette campaign. We collected all tweets mentioning the CDPH in the week between the e-cigarette campaign and the vote on the new local e-cigarette policy. We conducted a content analysis of the tweets, used descriptive statistics to examine characteristics of involved Twitter users, and used network visualization and descriptive statistics to identify Twitter users prominent in the conversation. Of the 683 tweets mentioning CDPH during the week, 609 (89.2%) were anti-policy. More than half of anti-policy tweets were about use of electronic cigarettes for cessation as a healthier alternative to combustible cigarettes (358/609, 58.8%). Just over one-third of anti-policy tweets asserted that the health department was lying or disseminating propaganda (224/609, 36.8%). Approximately 14% (96/683, 14.1%) of the tweets used an account or included elements consistent with "astroturfing"-a strategy employed to promote a false sense of consensus around an idea. Few Twitter users were from the Chicago area; Twitter users from Chicago were significantly more likely than expected to tweet in support of the policy. Our findings may assist public health organizations to anticipate, recognize, and respond to coordinated social media campaigns.

Upgrading IEC strategy: the happy family coupon campaign.

Science.gov (United States)

Alberto, C S

1976-01-01

The Information, Education and Communication Division of the Family Planning Organization of the Philippines launched a Happy Family Coupon Campaign, a project to test the feasibility and the potential of a scheme whereby materials were distributed in response to individuals' expressed needs and interest. The project aims were: 1) to reach specific target groups, represented by readers of commercially printed materials; 2) to explore the potential of the mail system as a medium for the distribution of family planning materials; 3) to test the effectiveness of commercial publications as a vehicle for creating demand for family planning information; and 4) to secure feedback regarding preferences for the various family planning materials. The campaign had 2 major components: 1) advertising as a means of informing readers about the availability of certain family planning information materils, and 2) mail service as a channel for delivering requested materials to the respondents. 12 types of informational materials were distributed, each written in English, Filipino, and the Ilocano, Cebuano, and Ilongo dialects. These pamphlets and leaflets are described. The campaign drew a total of 24,226 respondents from August 1974 to December 1975. 58.7% of the respondents had 1-4 children, 26.4% had 5 or more children, and the remaining 14.9% gave no information concerning the number of children. It appears that the project has already achieved a measure of success as indicated by: 1) specific target groups were reached, 2) the potential of the mail system as a channel for the distribution of family planning was not confined to the buyers of the publications, 3) the potential of commercial publications as vehicles for creating demand for family planning information was tested, and 4) feedback regarding preferences of various groups for different family planning materials was obtained.

Online Political Campaigning during the 2014 Regional Elections in Poland

Directory of Open Access Journals (Sweden)

Paweł Baranowski

2015-12-01

Full Text Available This article is dedicated to the analysis and evaluation of political communication on a regional level. Without any doubt, the Internet revolution affected electoral campaigning on every level. Online campaigning before local elections is often marginalized by political scientists and other scholars researching political marketing. However, the question emerges: are the candidates aware of the possibilities that new media has brought to political communication? Content analysis of all the major online communication tools has allowed the author to analyze the patterns of using websites, official Facebook profiles and Twitter accounts of candidates during the 2014 Lower Silesian Regional assembly elections. The Lower Silesian Voivodeship is among the fastest developing regions in Poland with high Internet penetration rate. Is the Internet campaign treated as a second-class way to communicate with potential voters, or is it perceived as an opportunity to reach electorate online?

Standards for Educational Public Relations and Communications Professionals.

Science.gov (United States)

Chappelow, Marsha A.

2003-01-01

Describes National School Public Relations Association standards for school public relations and communications professionals and program. Includes reactions and comments about new Association standards from seven superintendents and four school public-relations professionals. (PKP)

Marketing Communications in Public Administration : Case: Municipal IT Unit

OpenAIRE

Teräväinen, Terhi

2011-01-01

Marketing communications is traditionally associated with the private sector and commercial activities, but the term is nowadays also widely used in public sector contexts. In this thesis marketing communications is analysed from a public administration point of view. The empirical part deals with marketing communications executed by the Municipal IT Unit of the Ministry of Finance. The objective is to find out what is considered important when it comes to planning and implementing market...

"Love me, parents!": impact evaluation of a national social and behavioral change communication campaign on maternal health outcomes in Tanzania.

Science.gov (United States)

Kaufman, Michelle R; Harman, Jennifer J; Smelyanskaya, Marina; Orkis, Jennifer; Ainslie, Robert

2017-09-15

Despite marked improvements over the last few decades, maternal mortality in Tanzania remains among the world's highest at 454 maternal deaths per 100,000 live births. Many factors contribute to this disparity, such as a lack of attendance at antenatal care (ANC) services and low rates of delivery at a health facility with a skilled provider. The Wazazi Nipendeni (Love me, parents) social and behavioral change communication campaign was launched in Tanzania in 2012 to improve a range of maternal health outcomes, including individual birth planning, timely ANC attendance, and giving birth in a healthcare facility. An evaluation to determine the impact of the national Wazazi Nipendeni campaign was conducted in five purposively selected regions of Tanzania using exit interviews with pregnant and post-natal women attending ANC clinics. A total of 1708 women were interviewed regarding campaign exposure, ANC attendance, and individual birth planning. Over one third of interviewed women (35.1%) reported exposure to the campaign in the last month. The more sources from which women reported hearing the Wazazi Nipendeni message, the more they planned for the birth of their child (β = 0.08, p = .001). Greater numbers of types of exposure to the Wazazi Nipendeni message was associated with an increase in ANC visits (β = 0.05, p = .004). Intervention exposure did not significantly predict the timing of the first ANC visit or HIV testing in the adjusted model, however, findings showed that exposure did predict whether women delivered at a health care facility (or not) and whether they tested for HIV with a partner in the unadjusted models. The Wazazi Nipendeni campaign shows promise that such a behavior change communication intervention could lead to better pregnancy and childbirth outcomes for women in low resource settings. For outcomes such as HIV testing, message exposure showed some promising effects, but demographic variables such as age and socioeconomic status

Public Information and African Traditional Communication Delivery ...

African Journals Online (AJOL)

This paper is an analysis of how African traditional communication and the literature produced about it portray African traditional communication. The analysis premises an interest to ascertain whether the portrayal is in a perspective showing traditional media as capable of playing expected public information role. Drawing ...

Marketing the `Broad Line': Invitations to STEM education in a Swedish recruitment campaign

Science.gov (United States)

Andrée, Maria; Hansson, Lena

2013-01-01

In many Western societies, there is a concern about the tendency of young people not choosing Science, Technology, Engineering, and Mathematics (STEM) education and occupations. In response, different initiatives have been launched. If one believes that science should have a place in more young people's lives, an important question is to what extent recruitment campaigns communicate messages that open up for STEM education to become relevant in young people's identity formation. Here, we analyse a Swedish government-initiated, primarily Internet-based recruitment attempt ('The Broad Line Campaign') aimed at increasing the number of young people choosing the natural science programme in upper secondary school. The campaign is based on marketing principles and deliberately draws on identity issues. The data analysed consists of campaign films and written resources describing the campaign. Data are analysed by use of the constant comparative approach in order to produce categories describing different messages about why to engage in STEM education. These messages are then analysed from an identity perspective using the concept of subjective values. Our results show that the messages communicated in the Broad Line campaign emphasise utility value, attainment value and relative cost rather than interest-enjoyment. The campaign communicates that the natural science programme is to be associated with a high attainment value without establishing relations to the field of science. Finally, potential consequences of the communicated messages in the campaign are discussed in light of previous research.

[Youth and HIV: information campaigns by and for adolescents].

Science.gov (United States)

Spizzichino, Laura; Piccinno, Franco; Pedone, Giovanna; Gallo, Pietro; Valli, Rudi; Scotti, Lorenza; Bianconi, Mara; Luzi, Anna Maria

2005-01-01

This article describes a pilot project carried out in collaboration between the Istituto Superiore di Sanita and the Azienda Sanitaria Locale Roma E without any specific funding. The aim was to take a group of adolescents and provide them with a grounding in both HIV/AIDS infection and social communication, and with the instruments necessary to develop an informative campaign with other adolescents as the target group. The project was divided into three phases: sessions for raising levels of HIV/AIDS information and awareness involving 702 secondary school students; workshops to provide 120 selected students with communication and advertising know-how, to allow them to develop an HIV/AIDS infection information campaign targeted at their peers; a final event for the presentation of the students' findings. Prevention was the focus of the adolescents' resulting products, with particular attention to condoms as means of protection. The target population was judged as best influenced by channels such as posters and television ads, and the resulting messages were cartoon based, both ironic and fun yet accompanied by strong and direct statements designed to shock the viewer. The methods used in the project turned out to be particularly suitable for giving importance to the input of the participants who went from being publicity targets to developers.

Linking Publications to Instruments, Field Campaigns, Sites and Working Groups: The ARM Experience

Science.gov (United States)

Troyan, D.; Cialella, A. T.; Gregory, L.; Lazar, K.; Liang, M.; Ma, L.; Tilp, A.; Wagener, R.

2017-12-01

For the past 25 years, the ARM Climate Research Facility - a US Department of Energy scientific user facility - has been collecting atmospheric data in different climatic regimes using both in situ and remote instrumentation. Configuration of the facility's components has been designed to improve the understanding and representation, in climate and earth system models, of clouds and aerosols. Placing a premium on long-term continuous data collection resulted in terabytes of data having been collected, stored, and made accessible to any interested person. All data is accessible via the ARM.gov website and the ARM Data Discovery Tool. A team of metadata professionals assign appropriate tags to help facilitate searching the databases for desired data. The knowledge organization tools and concepts are used to create connections between data, instruments, field campaigns, sites, and measurements are familiar to informatics professionals. Ontology, taxonomy, classification, and thesauri are among the customized concepts put into practice for ARM's purposes. In addition to the multitude of data available, there have been approximately 3,000 journal articles that utilize ARM data. These have been linked to specific ARM web pages. Searches of the complete ARM publication database can be done using a separate interface. This presentation describes how ARM data is linked to instruments, sites, field campaigns, and publications through the application of standard knowledge organization tools and concepts.

PUBLIC RELATION BASED MODEL OF INTEGRATED MARKETING COMMUNICATIONS

Directory of Open Access Journals (Sweden)

Ljupka Naumovska

2016-12-01

Full Text Available The marketing communications industry and theory are facing rapid changes in accordance with global business and society fluctuations. Global and local market conditions are constantly varying and thus creating hardly predictable environment. The most implemented tool for marketing communications – advertising, is losing its power for effective communications; customers are becoming over-advertised and resistant to traditional advertising stimuli. Advertising, as one-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements, emphasizing the role of other elements but advertising, with more personalized and interactive functions. One method for improvement of marketing communication’s mix efficiency is by reallocation the leading role of advertising with public relations. The practice of public relations tools can ensure higher level of transparency in internal and external organizational communications and thus can certify more effective marketing communication. The theoretical research is supported with qualitative research of business segment by conducting a detailed interview for the marketing communication practice.

FALSE CAMPAIGN DALAM IKLAN LAYANAN MASYARAKAT PASKA KENAIKAN HARGA BAHAN BAKAR MINYAK 1 OKTOBER 2005

Directory of Open Access Journals (Sweden)

Andrian Dektisa Hagijanto

2006-01-01

Full Text Available Due to public’s reaction initiated by the raised oil prices per October 1%2C 2006%2C the government launched several Public Service Advertisements featuring a religious figure%2C an education figure%2C and a former cabinet member. These advertisements%2C however%2C raised some critiques. Public Service Advertisement (PSA is a social discourse that can influence the public. In essence%2C PSA is objective and in general portray the reality in our community. Blunder in creating PSA’s will cause social reaction%2C false campaign%2C and even empty discourse that will actually make blunder for the advertisers. Abstract in Bahasa Indonesia : Akibat reaksi masyarakat yang dipicu oleh kenaikan harga bahan bakar minyak per 1 Oktober 2006 maka pemerintah meluncurkan iklan layanan masyarakat yang memakai figur tokoh agama%2C pendidikan%2C dan mantan menteri. Namun iklan layanan masyarakat ini juga menuai kritik. Iklan Layanan Masyarakat (ILM adalah diskursus sosial yang dapat mempengaruhi khalayak masyarakat. Sejatinya ILM adalah objektif dan menggambarkan realitas masyarakat pada umumnya. Kecerobohan di dalam membuat ILM akan memancing reaksi sosial%2C kampanye salah (false campaign%2C dan bahkan empty discourse yang justru akan menjadi blunder bagi pengiklan. Public Service Advertisement post oil price increase of 1 October 2006%2C false campaign%2C subjective interpretation%2C communication using symbol as the signified.

Communicating space weather to policymakers and the wider public

Science.gov (United States)

Ferreira, Bárbara

2014-05-01

As a natural hazard, space weather has the potential to affect space- and ground-based technological systems and cause harm to human health. As such, it is important to properly communicate this topic to policymakers and the general public alike, informing them (without being unnecessarily alarmist) about the potential impact of space-weather phenomena and how these can be monitored and mitigated. On the other hand, space weather is related to interesting phenomena on the Sun such as coronal-mass ejections, and incorporates one of the most beautiful displays in the Earth and its nearby space environment: aurora. These exciting and fascinating aspects of space weather should be cultivated when communicating this topic to the wider public, particularly to younger audiences. Researchers have a key role to play in communicating space weather to both policymakers and the wider public. Space scientists should have an active role in informing policy decisions on space-weather monitoring and forecasting, for example. And they can exercise their communication skills by talking about space weather to school children and the public in general. This presentation will focus on ways to communicate space weather to wider audiences, particularly policymakers. It will also address the role researchers can play in this activity to help bridge the gap between the space science community and the public.

Internal Communication in the Public Management: The Case of a Brazilian Federal Public Authority

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Priscila Reinaldo Marson

2013-03-01

Full Text Available The intention of this article is to present a case study on the adoption and use of new channels of internal communication in a federal public autarchy. The study was conducted at the National Institute of Social Security, in São Paulo, between July 2008 and July 2009, and aimed to monitor the period in which a new internal communication plan was developed and implemented in its initial phase. The research methodology used was the case study, consisting of documentary analysis, field research and in-depth interviews conducted with the institution’s public employees. As a result, it was possible to observe the internal resistance and the difficulties encountered in the management of the new plan. Among its conclusions, the study highlights the need for a previous study on the conditions of relationships and practices developed in a public service unit at the adoption of new communication tools. It also highlights the importance of planning and management actions in the implementation of the intended communication actions, including internal marketing efforts to sensitize users about the meaning and importance of internal communication in promoting greater agility and efficiency in the workplace, in order to offer best public services to users.

Media and interpersonal persuasions in the polio eradication campaign in northern Nigeria.

Science.gov (United States)

Ozohu-Suleiman, Yakubu

2010-09-01

This study is premised on the increasing global concerns over the widespread resistance to polio eradication campaign in northern Nigeria. It aims to determine the level of campaign acceptance and compare the influences of mass media and interpersonal communication sources in Zaria local government area, being one of the high-risk (WPV-endemic) areas in northern Nigeria, where campaign resistance is known to be high. By way of quantitative survey, the study utilized 10% sample of the populations of eight out of the thirteen Wards in Zaria local government area, with a response rate of 78.6%. Findings reveal close ranks between campaign acceptance and resistance in the local government area, thus further confirming the difficulties still faced in polio eradication campaign in the region. This study also indicates higher performance of Interpersonal than Mass Media sources in influencing campaign acceptance and resistance in the local communities. Contact with friends and relations was rated the most influential interpersonal sources in the acceptance and resistance decision of individuals, while newspapers and magazines were rated most influential media sources that influenced campaign resistance in the local communities. The study concludes that a polio eradication campaign, backed with competent and sufficient communication expertise that utilizes knowledge-based indigenous interpersonal communication strategies will likely result in greater community acceptance in northern Nigeria.

Online Communication And PR in Romanian Public Administration. The Case Study of Public Institutions From Transylvania

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Delia Cristina BALABAN

2016-02-01

Full Text Available New technologies such as Internet and new media introduce new challenges for public communication. Private companies from Romania use in a very creative way the new tools of Web 2.0, such as social media. In the Romanian public sector, especially in the public administration there are important steps taken towards a modern communication. Based on the example of over 40 city halls, city councils, prefectures and county councils from Transylvania, the present paper analyzes the use of new media tools in public communication by applying content analysis and in-depth interviews with the PR representatives in those institutions in two stages, 2011 and 2015. The most important advantages of online communication in public administration are high speed, cost reduction, reaching young audiences, etc. Nevertheless, there are also critical voices that express possible risks such as exclusion of audience groups that have no online media literacy.

Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development

Science.gov (United States)

Maibach, Edward W.; Leiserowitz, Anthony; Roser-Renouf, Connie; Mertz, C. K.

2011-01-01

Background Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation – a process of identifying coherent groups within a population – can be used to improve the effectiveness of public engagement campaigns. Methodology/Principal Findings In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164) to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy preferences, and issue engagement to latent class analysis, we identified six distinct segments ranging in size from 7 to 33% of the population. These six segments formed a continuum, from a segment of people who were highly worried, involved and supportive of policy responses (18%), to a segment of people who were completely unconcerned and strongly opposed to policy responses (7%). Three of the segments (totaling 70%) were to varying degrees concerned about global warming and supportive of policy responses, two (totaling 18%) were unsupportive, and one was largely disengaged (12%), having paid little attention to the issue. Certain behaviors and policy preferences varied greatly across these audiences, while others did not. Using discriminant analysis, we subsequently developed 36-item and 15-item instruments that can be used to categorize respondents with 91% and 84% accuracy, respectively. Conclusions/Significance In late 2008, Americans supported a broad range of policies and personal actions to reduce global warming, although there was wide variation among the six identified audiences. To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population. Our screening instruments are

Identifying like-minded audiences for global warming public engagement campaigns: an audience segmentation analysis and tool development.

Directory of Open Access Journals (Sweden)

Edward W Maibach

2011-03-01

Full Text Available Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation--a process of identifying coherent groups within a population--can be used to improve the effectiveness of public engagement campaigns.In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164 to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy preferences, and issue engagement to latent class analysis, we identified six distinct segments ranging in size from 7 to 33% of the population. These six segments formed a continuum, from a segment of people who were highly worried, involved and supportive of policy responses (18%, to a segment of people who were completely unconcerned and strongly opposed to policy responses (7%. Three of the segments (totaling 70% were to varying degrees concerned about global warming and supportive of policy responses, two (totaling 18% were unsupportive, and one was largely disengaged (12%, having paid little attention to the issue. Certain behaviors and policy preferences varied greatly across these audiences, while others did not. Using discriminant analysis, we subsequently developed 36-item and 15-item instruments that can be used to categorize respondents with 91% and 84% accuracy, respectively.In late 2008, Americans supported a broad range of policies and personal actions to reduce global warming, although there was wide variation among the six identified audiences. To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population. Our screening instruments are available to assist in that process.

Identifying like-minded audiences for global warming public engagement campaigns: an audience segmentation analysis and tool development.

Science.gov (United States)

Maibach, Edward W; Leiserowitz, Anthony; Roser-Renouf, Connie; Mertz, C K

2011-03-10

Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation--a process of identifying coherent groups within a population--can be used to improve the effectiveness of public engagement campaigns. In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164) to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy preferences, and issue engagement to latent class analysis, we identified six distinct segments ranging in size from 7 to 33% of the population. These six segments formed a continuum, from a segment of people who were highly worried, involved and supportive of policy responses (18%), to a segment of people who were completely unconcerned and strongly opposed to policy responses (7%). Three of the segments (totaling 70%) were to varying degrees concerned about global warming and supportive of policy responses, two (totaling 18%) were unsupportive, and one was largely disengaged (12%), having paid little attention to the issue. Certain behaviors and policy preferences varied greatly across these audiences, while others did not. Using discriminant analysis, we subsequently developed 36-item and 15-item instruments that can be used to categorize respondents with 91% and 84% accuracy, respectively. In late 2008, Americans supported a broad range of policies and personal actions to reduce global warming, although there was wide variation among the six identified audiences. To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population. Our screening instruments are available to assist in that process.

The promise and peril of public nuclear communication

International Nuclear Information System (INIS)

Whitlock, J.

2014-01-01

'Full text:' Public communication on nuclear energy has had its ups and downs over the decades, but in general has failed to secure the social licence needed to take the technology to its full potential. This is due not only to the unique challenges of nuclear communication, but also to years of insufficient resources and the lack of a coherent, unified strategy throughout the nuclear community. Fukushima and other accidents have taught us that communication can have serious health and safety implications for the public, and may very well represent the greatest contributor to safety risk following a nuclear incident. This talk will summarize the importance and challenge of effective nuclear communication, and make the case for an expanded, consistent, adequately resourced, and unified approach going forward in Canada. (author)

The promise and peril of public nuclear communication

Energy Technology Data Exchange (ETDEWEB)

Whitlock, J. [Canadian Nuclear Society, Toronto, ON (Canada); Atomic Energy of Canada Limited, Chalk River, ON (Canada)

2014-07-01

'Full text:' Public communication on nuclear energy has had its ups and downs over the decades, but in general has failed to secure the social licence needed to take the technology to its full potential. This is due not only to the unique challenges of nuclear communication, but also to years of insufficient resources and the lack of a coherent, unified strategy throughout the nuclear community. Fukushima and other accidents have taught us that communication can have serious health and safety implications for the public, and may very well represent the greatest contributor to safety risk following a nuclear incident. This talk will summarize the importance and challenge of effective nuclear communication, and make the case for an expanded, consistent, adequately resourced, and unified approach going forward in Canada. (author)

Impact of a Rural Domestic Violence Prevention Campaign.

Science.gov (United States)

Gadomski, Anne M.; Tripp, Maria; Wolff, Debra A.; Lewis, Carol; Jenkins, Paul

2001-01-01

A 7-month public health information campaign used radio advertising, mass media articles, mailings, and posters to address attitudes and behavioral intentions toward domestic violence in a rural county. The campaign raised public awareness, particularly among men; increased stated intentions to intervene in a neighbor's domestic violence; and…

CDC'S Testing Makes Us Stronger (TMUS) Campaign: Was Campaign Exposure Associated With HIV Testing Behavior Among Black Gay and Bisexual Men?

Science.gov (United States)

Habarta, Nancy; Boudewyns, Vanessa; Badal, Hannah; Johnston, Jennie; Uhrig, Jennifer; Green, Donata; Ruddle, Paul; Rosenthal, Jacqueline; Stryker, Jo Ellen

2017-06-01

This study assessed exposure among Black gay, bisexual, and other men who have sex with men (BMSM) to a communication campaign, Testing Makes Us Stronger (TMUS), and its association with HIV testing to determine campaign effectiveness. Data from an online survey (N = 3,105) were analyzed using propensity score weight-adjusted logistic regression to examine the effect of exposure on HIV testing. Among BMSM aged 18-44 (n = 702), 43.2% reported TMUS exposure. The majority of those exposed were aged 25-34 (54%), HIV-negative (65%), and had some college education (87%). TMUS exposure was associated with reported increased HIV testing behaviors at 6- and 12-month frequencies. Communication campaigns with clear implementation strategies, focused objectives, and online and event presence can be associated with longer-term outcomes such as HIV testing.

Communicating with the public: NRPB experience and future plans

International Nuclear Information System (INIS)

Croft, J.R.

2001-01-01

Since its inception NRPB has taken the view that it is important to communicate across a broad spectrum, including the public. It has developed a range of easily understood publications, targeted at the public, that have been successful and influenced output from other organisations. However the needs and perceptions of the public are not static. Increasingly these need to be addressed within the wider context of other public health issues. Changes in communication technology, particularly the use of the Internet, creates opportunities, and expectations, that need to be addressed. Against this background the Board's Strategic Review has identified a range of actions that when implemented will be a quantum step forward in NRPB's Communication activities, both in quantity and style. However NRPB is also aware that to be effective the quality and soundness of its underpinning scientific work must be maintained. Above all else it must retain its reputation for independence and impartiality. (authors)

Risk communication, public participation and the Seveso II directive

International Nuclear Information System (INIS)

Walker, G.; Simmons, P.; Wynne, B.; Irwin, A.

1999-01-01

Risk communication and public participation are considered in the context of the forthcoming requirements of the 'Seveso II' Directive. The discussion draws substantially on the findings of a research project which has investigated public perceptions of the risks from major accident hazards in seven communities in the UK. Implications for the Directive's requirements on emergency information provision, public access to safety reports and consultation on emergency plans are considered. Our conclusions stress the need for risk communication to be seen as a long term and ongoing process, involving active listening to public reasoning about risk and a sensitivity to the context in which communication is taking place. In meeting both needs and rights to information and encouraging and enabling public participation, we conclude that the Directive should contribute in some degree to an improved environment for dialogue and the building of trust. (Copyright (c) 1999 Elsevier Science B.V., Amsterdam. All rights reserved.)

Institutional communication and infancy in the Board of Andalusia: The program Andaluna

Directory of Open Access Journals (Sweden)

Lic. Carolina Ramos Fernández

2007-01-01

Full Text Available Public Institutions have to take into account, in their advertising campaignes, every kind of people. Then, social affairs institutions which work for children have to take special cares in their communications. New languages of communication can offer successful formula for this. In Spain there are good examples of this. One of them is Andaluna program, from de andalusian government.

On being a (modern) scientist: risks of public engagement in the UK interspecies embryo debate.

Science.gov (United States)

Porter, James; Williams, Clare; Wainwright, Steven; Cribb, Alan

2012-12-01

In 2006, a small group of UK academic scientists made headlines when they proposed the creation of interspecies embryos - mixing human and animal genetic material. A public campaign was fought to mobilize support for the research. Drawing on interviews with the key scientists involved, this paper argues that engaging the public through communicating their ideas via the media can result in tensions between the necessity of, and inherent dangers in, scientists campaigning on controversial issues. Some scientists believed that communicating science had damaged their professional standing in the eyes of their peers, who, in turn, policed the boundaries around what they believed constituted a "good" scientist. Tensions between promoting "science" versus promotion of the "scientist;" engaging the public versus publishing peer-reviewed articles and winning grants; and building expectations versus overhyping the science reveal the difficult choices scientists in the modern world have to make over the potential gains and risks of communicating science. We conclude that although scientists' participation in public debates is often encouraged, the rewards of such engagement remain. Moreover, this participation can detrimentally affect scientists' careers.

Visual Communication Design as a Form of Public Pedagogy

Science.gov (United States)

Kelly, Meghan

2015-01-01

This paper identifies visual communication design as a form of public pedagogy. Communication design practices aim to achieve the successful transmission of a message to a recipient in a visual mode. Understanding the theories and practices of visual communication design can assist in enhancing the reception of the communication, as these…

The significance of internet communication in public deliberation:

OpenAIRE

Rasmussen, Terje

2009-01-01

The article addresses recent structural changes in the public sphere related to media as platforms for debate and deliberation. New media platforms for communication lead to changes in the communication structure itself. This can easily be seen in the differentiation processes of the public sphere that is now taking place: The differentiation of topics, styles and actors is an astonishing phenomenon, is constantly a topic of debate in itself, often labelled as both decay and democratisation. ...

Communicating contentious health policy: lessons from Ireland's workplace smoking ban.

Science.gov (United States)

Fahy, Declan; Trench, Brian; Clancy, Luke

2012-05-01

The Irish workplace smoking ban has been described as possibly a tipping point for public health worldwide. This article presents the first analysis of the newspaper coverage of the ban over the duration of the policy formation process. It adds to previous studies by analyzing how health communication strategists engaged, over time, with a newsworthy topic, viewed as being culturally controversial. It analyzes a sample of media content (n = 1,154) and firsthand accounts from pro-ban campaigners and journalists (n = 10). The analysis shows that the ban was covered not primarily as a health issue: Economic, political, social, democratic, and technical aspects also received significant attention. It shows how coverage followed controversy and examines how pro-ban campaigners countered effectively the anti-ban communication efforts of influential social actors in the economic and political spheres. The analysis demonstrates that medical-political sources successfully defined the ban's issues as centrally concerned with public health.

An interdisciplinary space of scientific communication in Collective (Public) Health: the journal interface--Communication, Health, Education.

Science.gov (United States)

Cyrino, Antonio Pithon; Lima, Elizabeth Araújo; Garcia, Vera Lucia; Teixeira, Ricardo Rodrigues; Foresti, Miriam Celí Pimentel Porto; Schraiber, Lilia Blima

2015-07-01

This is a reflection upon 17 years of experience in the production of an interdisciplinary scientific journal, the publication "Interface: Communication, Health, Education," whose scope is in the fields of Collective (Public) Health, Education and Communication. It also examines retrospectively the themes published by the journal, seeking to identify them in different sections of this publication. Finally, the evolution of the journal is analyzed.

FROM PUBLIC RELATIONS TO THE NEW CONCEPTS OF COMMUNICATION: TERMINOLOGICAL PROBLEMS

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María Isabel Míguez González

2013-11-01

Full Text Available The terms public relations, communication management, corporate communication, institutional communication, business communication and organizational communication coexist in the professional field of communication without clear conceptual limits. In order to clarify this situation from an academic point of view, we reviewed the contributions about these terms made by Spanish authors, based on the oldest notion of public relations. The analysis shows significant discrepancies between different authors, who can not clearly define the scope of these concepts and their relationship to each other.

The importance of campaign saliency as a predictor of attitude and behavior change: A pilot evaluation of social marketing campaign Fat Talk Free Week.

Science.gov (United States)

Garnett, Bernice Raveche; Buelow, Robert; Franko, Debra L; Becker, Carolyn; Rodgers, Rachel F; Austin, S Bryn

2014-01-01

Fat Talk Free Week (FTFW), a social marketing campaign designed to decrease self-disparaging talk about body and weight, has not yet been evaluated. We conducted a theory-informed pilot evaluation of FTFW with two college samples using a pre- and posttest design. Aligned with the central tenets of the Elaboration Likelihood Model (ELM), we investigated the importance of FTFW saliency as a predictor of fat talk behavior change. Our analytic sample consisted of 118 female participants (83% of original sample). Approximately 76% of the sample was non-Hispanic White, 14% Asian, and 8% Hispanic. At baseline, more than 50% of respondents reported engaging in frequent self fat talk; at posttest, this number dropped to 34% of respondents. Multivariable regression models supported campaign saliency as the single strongest predictor of a decrease in self fat talk. Our results support the social diffusion of campaign messages among shared communities, as we found significant decreases in fat talk among campaign attenders and nonattenders. FTFW may be a promising short-term health communication campaign to reduce fat talk, as campaign messages are salient among university women and may encourage interpersonal communication.

CORPORATE SOCIAL RESPONSIBILITY: COMMUNICATING IN PUBLIC SECTOR ORGANIZATIONS

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Йолита Ричардовна Вайнхардт

2014-04-01

Full Text Available Objective: to examine the details of declared activities of social responsibility in the public sector. To achieve the objective the following tasks are formulated: (1 to review the CSR research carried out inLithuania; (2 to analyse the communicative actions of public sector organizations concerning socially responsible activities. Method of work: the article is written using the methods of content analysis, analogy and reflection.  Results: Corporate social responsibility (CSR activities focused on external interest groups and their representation are analysed in the article. The survey covers state capital enterprises or enterprises, in which a larger part of the portfolio of shares is owned by the public sector, and educational organizations, the founder of which is the state. The research of CSR carried out in Lithuania in recent years is overviewed and analysis of the way the public sector organizations, which belong to United Nations Global Compact (hereafter GC network communicate their socially responsible activities is provided. It has been found that the membership of the majority of public sector organizations in the GC is rather formal, and insufficient attention is given for communicating socially responsible activities in information carriers, most easily accessible to the user.  Application of results: management in the public sector.DOI: http://dx.doi.org/10.12731/2218-7405-2013-10-32

Communicating health risks to the public: a global perspective

National Research Council Canada - National Science Library

Hillier, Dawn

2006-01-01

... under the Copyright, Designs and Patents Act, 1988, to be identified as the author of this work. British Library Cataloguing in Publication Data Communicating health risks to the public : a global perspective 1. Health risk communication I. Hillier, Dawn, 1950- 614.4'4 ISBN-13: 978-0-566-08672-4 ISBN-10: 0 566 08672 7 Library of Congress Cataloging-in-Publ...

Cause marketing for tissue and organ donation to increase public awareness

International Nuclear Information System (INIS)

Strong, M.; Neely, D.; Warnack, K.; Willits, M.; Yriondo, L.

1999-01-01

Today the science of marketing is being applied more and more to increase the rate of tissue and organ donation in the United States. To benefit from the proven tools and techniques of successful marketing in the for-profit world transplantation agencies across the country are turning to integrated marketing communications strategies and strategic partnerships to help achieve their goals.The methods used in cause marketing include: Establishing clear and measurable outcomes and goals; building a marketing plan and timeline to achieve the goals; gathering resources (funding, personnel, organizations, partnerships) to execute the plan, implementation, and measurement of outcomes. This session will review the Tissue and Organ Donation campaign implemented in the Northwest and will touch on the national awareness program developed by United Network for Organ Sharing (UNOS) in the United States. Segments of the Northwest's integrated campaign will include market segmentation strategies and targeted marketing, campaign development, public service advertising and public education campaigns. Media utilized include print, bus signs and billboards, broadcast (radio and TV), video and the internet. Strategies include public service advertising, paid advertising through sponsorships, direct mail, workshops and public speaking. The success of traditional product marketing can be achieved in cause marketing with a long-term, focused public education campaign. The potential benefit to the international community warrants exploration of similar strategies to overcome cultural resistance to life saving transplantation

Relationship between implementing interpersonal communication and mass education campaigns in emergency settings and use of reproductive healthcare services: evidence from Darfur, Sudan.

Science.gov (United States)

Adam, Izzeldin Fadl; Nakamura, Keiko; Kizuki, Masashi; Al Rifai, Rami; Vanching, Urnaa

2015-09-15

(1) To examine changes in women's awareness and utilisation of reproductive healthcare services in emergency settings following provision of interpersonal communication (IPC) and mass education campaigns, and (2) to describe factors associated with reproductive healthcare service use in internally displaced person (IDP) camps. Three camps containing 88 984 IDPs in Darfur, Sudan. 640 women aged 15-49 who had experienced pregnancy in the camp during the previous 2 years were enrolled in each of two independent cross-sectional surveys 26 months apart. IPC and mass education campaigns where community health workers disseminated information by home/shelter visits, clinic sessions, public meetings and other means to raise awareness and promote reproductive healthcare service use. Awareness of the existence of antenatal care (ANC) and tetanus toxoid (TT) vaccination services, reception of ANC and TT vaccination, place of delivery and use of postnatal care (PNC). The percentage of women who received home visits, and attended in-clinic sessions and public meetings increased from 61.6% to 86.7%, from 43.0% to 68.8%, and from 3.8% to 39.8%, respectively, between the initial and follow-up surveys. More women were aware of ANC (OR 18.6, 95% CI 13.1 to 26.5) and TT vaccination (OR 3.2, 95% CI 2.4 to 4.4) in the follow-up than the initial survey, after multivariable adjustment. More women received ≥3 ANC visits (OR 8.8, 95% CI 6.4 to 12.0) and ≥3 doses of TT (OR 2.5, 95% CI 1.9 to 3.3), delivered at a healthcare facility (OR 5.4, 95% CI 4.0 to 7.4) and received a PNC visit (OR 5.5, 95% CI 4.0 to 7.7) in the follow-up than in the initial survey, after multivariable adjustment. Awareness about and utilisation of reproductive healthcare services were higher in the follow-up survey. An integrated IPC and mass education campaign is effective for improving women's reproductive health in emergency settings. Published by the BMJ Publishing Group Limited. For permission to use

European Antibiotic Awareness Day, 2008 - the first Europe-wide public information campaign on prudent antibiotic use: methods and survey of activities in participating countries.

Science.gov (United States)

Earnshaw, S; Monnet, D L; Duncan, B; O'Toole, J; Ekdahl, K; Goossens, H

2009-07-30

Antibiotic resistance is a major European and global public health problem and is, for a large part, driven by misuse of antibiotics. Hence, reducing unnecessary antibiotic use, particularly for the treatment of certain respiratory tract infections where they are not needed, is a public health priority. The success of national awareness campaigns to educate the public and primary care prescribers about appropriate antibiotic use in Belgium and France stimulated a European initiative coordinated by the European Centre for Disease Prevention and Control (ECDC), and named European Antibiotic Awareness Day (EAAD), to take place each year on 18 November. Specific campaign materials, including key messages, logos, slogans and a media toolkit, were developed and made available for use in European countries. The focus of the first EAAD campaign was about not taking antibiotics for viral infections such as colds and flu. A post-campaign survey was conducted in January 2009. Thirty-two European countries participated in the first EAAD, producing information materials and implementing activities to mark EAAD. Media coverage peaked on 18 and 19 November. At EU level, EAAD was launched at a scientific meeting in the European Parliament, Strasbourg. The event received EU political engagement through support from the EU Commissioner for Health, the Slovenian and French EU Presidencies, and Members of the European Parliament. Critical factors that led to the success of the first EAAD were good cooperation and process for building the campaign, strong political and stakeholder support and development of campaign materials based on scientific evidence. Countries indicated wide support for another EAAD in 2009. For this purpose, ECDC is developing several TV spots as well as a second set of EAAD campaign materials targeting primary care prescribers.

Assessing communications effectiveness in meeting corporate goals of public health organizations.

Science.gov (United States)

Brown, Gordon D; Bopp, Kenneth D; Boren, Suzanne Austin

2005-01-01

Much evaluation of health communications in public health is considered from a program perspective of smoking cessation, weight reduction, education on sexually transmitted diseases, etc. These studies have advanced the knowledge base of communications theory and evaluation and have contributed to program effectiveness. In program-based evaluation the communications process is structured as part of the program itself. This article extends program-based communications evaluation to view communications from the perspective of the consumer and how effectively public health departments respond to consumer expectations. It develops a conceptual model for evaluating elements of communications such as its importance in defining mission and goals within the community, managing strategic constituencies, and enlisting individuals and groups as customers and co-producers of health. It gives a broader perspective on how communications in public heath organizations are managed and a basis for assessing whether they are being managed effectively.

THE BUSINESS OF WELLNESS: THE HEALTH INSURANCE INDUSTRY’S RESPONSE TO PUBLIC HEALTH CAMPAIGNS, 1960-1990

Directory of Open Access Journals (Sweden)

Christiane Diehl-Taylor

1999-01-01

Full Text Available This paper examines the health insurance industry’s response to the welliness movement between 1960 and 1990. Based primarily on insurance and personnel management trade publications, it argues that the health insurance industry cautiously joined the weliness campaigns of the 70s and 80s despite its on-going reservations regarding the actuarial basis for rate differentials. The industry’s business-like conservatism was overcome by its recognition of wellness promotion as a cost-control measure, public relations tool, and means to stave off the threat of further governmental oversight and regulation.

SELECTED ASPECTS OF THE IMPLEMENTATION OF ACTIVE MARKETING CAMPAIGN TO RAISE AWARENESS AND PROMOTE PUBLIC TRANSPORT SERVICES IN RURAL AREAS

Directory of Open Access Journals (Sweden)

Katarzyna NOSAL

2016-09-01

Full Text Available The article presents selected aspects of the implementation of the EU’s SmartMove project, which aims to promote feeder public transport systems in rural areas through the implementation of an active marketing campaign (AMC. Campaigns of this type are connected with providing general and personalized information concerning the functioning of public transport services. In the article, characteristics of one of the implementation areas of the project are presented, namely, the Liszki district near Cracow. Transport services were also evaluated. In addition, selected results are presented from a survey that was conducted among residents of the area from the point of view of the implementation of the AMC. The results concerned data about the means of transport that were currently used for travelling, the knowledge of bus services, the reasons for their use and the factors that might encourage residents to use public transport

Seeing Stars: A GLOBE at Night Campaign Update

Science.gov (United States)

Walker, Constance E.; Pompea, S. M.; Sparks, R. T.; Newhouse, M.

2012-01-01

The emphasis in the international citizen-science, star-hunting campaign, GLOBE at Night, is in bringing awareness to the public on issues of light pollution. Light pollution threatens not only observatory sites and our "right to starlight", but can affect energy consumption, wildlife and health. GLOBE at Night has successfully reached a few 100,000 citizen-scientists. What has done in the last year to contribute to its success? • To promote the campaign via popular social media, GLOBE at Night created Facebook and Twitter pages. • Videos have been created for 4 out of 8 Dark Skies Rangers activities. • Sky brightness measurements can be submitted in real time with smart phones or tablets using the new Web application at www.globeatnight.org/webapp/. The location, date and time register automatically. • As a proto-type, an adopt-a-street program had people in Tucson take measurements every mile for the length of the street. Grid measurements canvassed the town, allowing for comparisons of light levels over time. • The increase to 2 campaigns in 2011 re-enforces these studies. In 2012, the campaign will be offered 4 times for 10 days a month: January 14-23, February 12-21, March 13-22 and April 11-20. • A new Web application (www.globeatnight.org/mapapp/) allows for mapping GLOBE at Night data points within a specified distance around a city or area of choice. The resulting maps are bookmarkable and shareable. • NOAO and Arizona Game and Fish Department started a project with GLOBE at Night data and bat telemetry to examine a dark skies corridor in Tucson where endangered bats fly. While providing these updates to the GLOBE at Night program, the presentation will highlight the education and outreach value of the program's resources and outcomes, lessons learned, successes and pitfalls in communicating awareness with the public and attracting young people to study science.

Healthcare decision-tools a growing Web trend: three-pronged public relations campaign heightens presence, recognition for online healthcare information provider.

Science.gov (United States)

2006-01-01

Schwartz Communications, LLC, executes a successful PR campaign to position Subimo, a provider of online healthcare decision tools, as a leader in the industry that touts names such as WebMD.com and HealthGrades.com. Through a three-pronged media relations strategy, Schwartz and Subimo together branded the company as an industry thought-leader.

Development of strategies for communication with public on nuclear power

International Nuclear Information System (INIS)

Narayanan, K.K.

2012-01-01

Nuclear industry, as a whole, has so often communicated a lack of confidence in the public. There are historical reasons for this, including the fact that the tremendous power of atom was introduced to mankind in a most, destructive way by exploding two atomic devices at Hiroshima and Nagasaki. Other reasons are the secrecy rooted in its activities, problems in communicating scientific concepts with general public and use of jargons, which on occasions resulted in misinterpretation by the public. The resulting lack of public confidence is a major road-block in its development in many countries, including India. So it is essential to establish a trust between nuclear industry and general public. To achieve this, effective communication with public on issues related to nuclear power is imperative. The important components of this strategy are: 1. The goals 2. The message 3. The communicators 4.The audience 5.The tools. These components are briefly discussed below. The Goals: What are the goals to be achieved? The aim should be building awareness, understanding and public support for the nuclear power program across the country. If this is achieved half the battle is won. The Message: What are your messages to the public? At the outset you should be very clear about your message, believe it, and make it believable to your audience. The message should be positive, clear and simple. It should stress the inevitability of nuclear power in the energy scenario and the overall development of the country. The communicators: Who are the communicators? Identify, and prepare the communicators of the message. Put a human face on them. Make sure that those who deliver the message must really believe in the message. Third party communicators have a higher level of credibility, because they are not from the nuclear industry. It is vital that communicators be skilled in the art of listening to the audience - a two-way dialogue has to be maintained. Special training is essential for

The public information challenge: confidence and credibility through communications

International Nuclear Information System (INIS)

Spence, H.J.M.

1994-01-01

Canada's Atomic Energy Control Board, considered the oldest independent nuclear regulatory body in the world, has made significant progress toward openness and visibility through public information policy initiatives and communications activities, particularly in the last five years. A number of public information projects are described, and successes as well as disappointments are outlined. The importance in terms of enhanced credibility and public confidence in the regulatory agency is stressed. In looking toward the future, the linking of communications to the operational functions and activities of the regulator is presented as a key requirement. (author)

Breastfeeding social marketing: lessons learned from USDA's "Loving Support" campaign.

Science.gov (United States)

Pérez-Escamilla, Rafael

2012-10-01

Social marketing involves the application of commercial marketing principles to advance the public good. Social marketing calls for much more than health communications campaigns. It involves four interrelated tasks: audience benefit, target behavior, essence (brand, relevance, positioning), and developing the "4Ps" (product, price, place, promotion) marketing mix. The ongoing U.S. Department of Agriculture "Loving Support Makes Breastfeeding Work" campaign was launched in 1997 based on social marketing principles to increase breastfeeding initiation rates and breastfeeding duration among Special Supplemental Nutrition Program for Women, Infants and Children (WIC) participants. Since then there have been improvements in breastfeeding duration in the country, and the majority of WIC women now initiate breastfeeding. Breastfeeding in public places is still not well accepted by society at large, and any and exclusive breastfeeding durations remain exceedingly low. Lessons learned from "Loving Support" and other campaigns indicate that it is important to design social marketing campaigns to target the influential societal forces (e.g., family and friends, healthcare providers, employers, formula industry, legislators) that affect women's decision and ability to breastfeed for the recommended amount of time. This will require formative research that applies the social-ecological model to different population segments, taking and identifying the right incentives to nudge more women to breastfeed for longer. Any new breastfeeding campaign needs to understand and take into account the information acquisition preferences of the target audiences. The vast majority of WIC women have mobile devices and are accessing social media. The Brazilian experience indicates that making breastfeeding the social norm can be done with a solid social marketing strategy. This is consistent with the recently released "Six Steps to Achieve Breastfeeding Goals for WIC Clinics," which identifies

Public Speaking versus Hybrid Introductory Communication Courses: Exploring Four Outcomes

Science.gov (United States)

Broeckelman-Post, Melissa A.; Pyle, Andrew S.

2017-01-01

The purpose of this study was to compare student growth in public speaking and hybrid introductory communication skills courses on four outcomes: public speaking anxiety, self-perceived communication competence, intercultural effectiveness, and connected classroom climate. This study also sought to find out whether there were differences in the…

Environmental education targeted at school children as part of Radon's public relations campaign

International Nuclear Information System (INIS)

Shmelev, Sergey; Stonogina, Julia

1998-01-01

In the former Soviet Union, environmental problems as well as other negative social and political phenomena were hushed up. Under environmental transparency, the public was shocked by the disclosed facts, and the reason for this was the wrong presentation of the information. 'Radon' (the company engaged in collection, transportation and disposal of Moscow and Moscow Region radwaste) was also severely criticized. The thing is that Radon has the word 'radioactive' in its full name. That was enough for the prejudice to be formed. The public perceived Radon as the company polluting the environment instead of protecting it. The transfer from full secrecy to public information proved to be a serious test for Radon specialists. A huge effort was needed. We started to organize shows and conferences, to write articles, to make radio- and TV programs and video films, though we were well aware how difficult it was to reverse the unfavorable public opinion. That is why three years ago we decided to develop large-scale information campaign targeted at young people. Such work cannot bring positive results in the near future, it is a long-term effort. To implement the program, the first step should have been the teachers' training. It turned out that most of them had quite limited ideas about radiation, the use of nuclear power in Russia, and they had not heard about Radon. We organized teachers' training seminars and tours to the test ground. Our funds are scarce, as Radon still does not have a special budget for public information campaign. In the course of training, the following topics were raised: 1. What is radiation as physical phenomenon? 2. Natural character of radiation; 3 Scientific and technical progress and radwaste emergency; 4. Radwaste immobilization; 5. Radwaste storage. Graphic materials were prepared to present the complicated technical issues in an easier, visual form. To raise their interest in environmental protection, we organized a contest between school

Enrolling Underserved Women in mHealth Programs: Results From Text4baby Outreach Campaigns.

Science.gov (United States)

Bushar, Jessica A; Fishman, Jodie; Garfinkel, Danielle; Pirretti, Amy

2018-03-01

Public health practitioners have increasingly leveraged technology-based communication to get health information into the hands of hard-to-reach populations; however, best practices for outreach and enrollment into mobile health (mHealth) programs are lacking. This article describes enrollment results from campaigns focused on enrolling underserved pregnant women and mothers in Text4baby-a free, mHealth service-to inform outreach strategies for mHealth programs. Text4baby participants receive health and safety information, interactive surveys, alerts, and appointment reminders through at least three weekly texts and a free app-timed to users' due date or babies' birth date. Text4baby worked with partners to implement national, state, and community-based enrollment campaigns. Descriptive statistics were used to compare baseline enrollment prior to a campaign with enrollment during a campaign to generate enrollment estimates. Enrollment rates were calculated for campaigns for which the number targeted/reached was available. National television campaigns resulted in more than 10,000 estimated enrollments. Campaigns that were integrated with an existing program and text-based recruitment had the highest enrollment rates, ranging from 7% to 24%. Facebook advertisements and traditional media targeting providers and consumers were least effective. mHealth programs should consider text-based recruitment and outreach via existing programs; additional research is needed on return on investment for different outreach strategies and on the effectiveness of different outreach strategies at reaching and enrolling specific target populations.

Microbial water quality communication: public and practitioner insights from British Columbia, Canada.

Science.gov (United States)

Dunn, G; Henrich, N; Holmes, B; Harris, L; Prystajecky, N

2014-09-01

This work examines the communication interactions of water suppliers and health authorities with the general public regarding microbial source water quality for recreational and drinking water. We compare current approaches to risk communication observable in British Columbia (BC), Canada, with best practices derived from the communications literature, finding significant gaps between theory and practice. By considering public views and government practices together, we identify key disconnects, leading to the conclusion that at present, neither the public's needs nor public health officials' goals are being met. We find: (1) there is a general lack of awareness and poor understanding by the public of microbial threats to water and the associated health implications; (2) the public often does not know where to find water quality information; (3) public information needs are not identified or met; (4) information sharing by authorities is predominantly one-way and reactive (crisis-oriented); and (5) the effectiveness of communications is not evaluated. There is a need for both improved public understanding of water quality-related risks, and new approaches to ensure information related to water quality reaches audiences. Overall, greater attention should be given to planning and goal setting related to microbial water risk communication.

Bridging communication between public and government: a case study on kim surabaya

Science.gov (United States)

Aji, G. G.; Tsuroyya; Dewi, P. A. R.

2018-01-01

In democratic era, the public communication paradigm has shifted from a one-way socialization to more interactive one. As a consequence of freedom of speech, the public can Actively communicate with the government and vice versa. The problem is government is almost impossible to reach all public groups. Therefore, they has created the concept of social institutions as a communication hub between the government and its public, named the Kelompok Informasi Masyarakat (KIM). This research examines the activity of KIM in Surabaya on bridging public between government and the public. Using a case study approach, this research utilized various techniques of data collection such as: interviews, observation, and documentation. The results Showed that KIM plays a role in the two-way flow of information; to diseminate program and submit complaints and suggestions from the public about the policy. This study confirm the urgency of utilization on various channels in communicating with the public.

Safety and communication, a winning combination

CERN Multimedia

HSE Unit

2014-01-01

Since 2013, in line with its mission to support CERN’s proactive communication policy in matters of safety, the HSE unit has been following an annual plan for disseminating information on occupational health and safety and environmental protection.   Safety information designed to underline the importance of prevention is published through a variety of channels: Announcements in the CERN Bulletin, Safety bulletins, notably outlining lessons to be learned in the wake of accidents/incidents occuring at CERN, Safety alerts calling for immediate action, sent by e-mail to the services concerned, Prevention campaigns on the CERN site, Poster campaigns in well frequented public areas. Photo: Christoph Balle. Please heed all prevention messages and apply them in your everyday life. Also, we will be pleased to receive any information or suggestions you may have on safety matters. If you have questions about the HSE unit’s communication activities, please send us an e...

Mediatisation or PR-ization of Public--Media Communication--Analysis of Mediated Communication of Zoran Milanović.

Science.gov (United States)

Tanta, Ivan; Lesinger, Gordana

2015-12-01

Politicians and their public relations advisors depend on the mass communication media to transmit messages dailyand communicate effectively. The development of the mass media, from traditional to new, has changed the working conditions of these professions where one inevitably affects the other. Consequently, the way of formatting information in the newshas changed, along with the way of monitoring the political developments and informs the public on political activities. Amajor role in this process, over and above the political actors, has advisers for public relations, who choose moments andevents to publicise (PR-ization). With the increasing influence of public relations to media reports, politics also changes thepicture of the media and the impact on media coverage. Similarly, the impact on the manner in which the media reportprocess, what topics will be discussed topics and what tone the given information will have. We are living in a world characterized by mediation (Mazzoleni and Schulz, 1999) of the politics and the society as a whole, because politics and publicrelations necessarily need the media to communicate with their audiences. In this regard, we can talk about PR-izationmedia as the fundamental role of public relations practitioners affect attitudes, which skillfully make careful design ofmessages and events that are not included herein are the three professions each other should one without the other does notmake sense. This paper will focus on the influence of the media on politics and on influence of the public relations as profession in the content media perception. In view of the drawn by daily public appearances of Prime Minister, Zoran Milanovi6,and as says Lali63 few politics-related phenomena have over the past twenty years engaged so many reviews by experts andscholars as the Prime Minister's rhetoric. The particular form of the political communication will be reviewed in this paper.Through the interviews and the content analysis of key

75 FR 48972 - Proposed Data Collections Submitted for Public Comment and Recommendations

Science.gov (United States)

2010-08-12

...; concept/product/ package development testing; brand positioning/identity research; customer satisfaction... people's health. To do this, the agency is defining specific health protection goals to prioritize and..., implementation and satisfaction regarding public health services, products, communication campaigns and...

Social Media, Traditional Media and Marketing Communication of Public Relations

DEFF Research Database (Denmark)

Khajeheian, Datis; Mirahmadi, Fereshteh

2015-01-01

Public relations are undertaking more important role in the marketing communication and advertising. The present paper reports a survey conducted in three Iranian banks’ public relations departments to understand how they use different media in their marketing communications and other related...... functions. A classification of public relations functions including fourteen functions in three categories has taken as research framework and by using a questionnaire, eight media have been asked to rank for each function, includes Television, Radio, Newspaper, Magazine, Classified Ads, Internet Websites......, Social media and finally Mobile and SMS ads. Findings show that traditional media still play a dominant role in media consumption of public relations, while new Web2.0 media consist of Mobile communications and Social networks, have never ranked better than fifth from eight. Some reasons have been argues...

Project LEAN--lessons learned from a national social marketing campaign.

Science.gov (United States)

Samuels, S E

1993-01-01

The Henry J. Kaiser Family Foundation initiated a social marketing campaign in 1987 to reduce the nation's risk for heart disease and some cancers. Consensus on recommendations for dietary change have stimulated the development of a variety of social marketing campaigns to promote behavior change. Project LEAN (Low-Fat Eating for America Now) is a national campaign whose goal is to reduce dietary fat consumption to 30 percent of total calories through public service advertising, publicity, and point-of-purchase programs in restaurants, supermarkets, and school and worksite cafeterias. The public service advertising reached 50 percent of the television viewing audience and the print publicity, more than 35 million readers. The toll-free hotline received more than 300,000 calls. Thirty-four organizations joined the foundation in partnership and raised $350,000 for collaborative activities. Thirteen States implemented local campaigns. Lessons have been learned about the use of the media, market segmentation, effective spokespersons, and successful partnerships. These lessons will be valuable to others planning social marketing campaigns on nutrition and other preventive behaviors.

Benefits to Minnesotans of communications infrastructure public-private partnership

Science.gov (United States)

1997-06-01

This paper presents a summary of the benefits of a communications infrastructure public-private partnership between the Minnesota Department of Transportation and the team of International Communications Systems (ICS) and Stone & Webster.

In Pursuit of British Public Support for the Next War

Science.gov (United States)

2011-06-17

armed forces everything they need to do the job. The bottom line from our troops is they don‘t have enough armoured ...a better communications strategy that advertised military success in Afghanistan: ―Public support would not be sustained for a campaign of that

Communicating with public and scientific audiences: Are they really any different?

International Nuclear Information System (INIS)

Gray, R.H.; Brown, T.L.

1991-01-01

Efforts to communicate the results of environmental studies and involve the public in environmental decisions have increased nation-wide. Frequently, the assumption is made that communicating with the public is somehow different than communicating with scientific audiences. Our experience shows that this often is not the case. Today's multidisciplinary environmental issues pose communications problems that are the same in public as they are in scientific forums. Outreach efforts on the U.S. Department of Energy's Hanford Nuclear Site have drawn on a broad spectrum of communications media including technical articles (open literature and symposium publications, annual and topical reports); information brochures; video productions; interactive exhibits; presentations at scientific, technical, civic and other public meetings; and, more recently, pro-active interactions with the news media and local, state and federal agencies. In addition, plans are being made for representatives of local communities to operate off-site sampling stations in Hanford's environmental monitoring network. All major environmental programs, such as the current 5-year effort to reconstruct past radiological doses to off-site human populations, are conducted with open public participation. This presentation describes Hanford's public outreach efforts, our successes and failures, and the lessons learned. For example, developing brochures and videos is of little value without also developing and implementing a detailed distribution plan. Follow-up activities are often neglected during initial planning stages but must be considered in outreach efforts

Men Too--a retrospective view of the Family Planning Association's male responsibility campaign.

Science.gov (United States)

Wellings, K

1986-01-01

England's Family Planning Association's (FPA) MEN TOO campaign evolved from the recognition that men seemed to receive less support and encouragement than women in their involvement in the emotional aspects of relationships, family planning, and child rearing. Created out of a concern for balancing the selective attention given to men and women, the longterm goal of the MEN TOO campaign was to support the growing number of men who are concerned about increasing their participation in emotional expression, family planning, child rearing and related areas and to explore ways of improving the information and education services that contribute to a better understanding of these issues. The shortterm project goals were to: raise the "unspoken issues" for public debate; encourage more communication and an improved quality in personal and sexual relationships; and raise the support for effective contraceptive use in sexual relationships. Prior to the publicity campaign a select bibliography, a document outlining the need for and general aims of the MEN TOO project, and a report indicating that family planning services needed to be more flexible and accommodating to men were prepared. A press conference officially launched the MEN TOO project. During the autumn of 1984 and the spring of 1985 public service announcements were transmitted on all 9 of the independent television stations participating in the scheme. The FPA's 1-day conference, "Men, Sex and Relationships" in March 1985, in London. 400 delegates, attended both professional and laypersons, about 1/3 of them men. To give the initial impetus to changing the general atmosphere within family planning clinics and to changing staff attitudes toward men, a letter was sent from the FPA's Secretary General to all District Medical Officers, with copies to Senior Family Planning Officers and to District Health Education Officers, describing the campaign and expressing the hope that more men would come forward to seek

Risk communication in environmental restoration programs

Energy Technology Data Exchange (ETDEWEB)

Bradbury, J.A.

1993-04-01

The author advocates adoption of a convergence model in place of the traditional source-receiver model of communication for communicating with members of the public who have a stake in remediation of a nearby site. The source-receiver model conceives of communication as the transmission of a message from a risk management agency (sender) to a target audience of the public (receivers). The underlying theme is that the sender intends to change the perception of the receiver of either the issue or the sender of information. The theme may be appropriate for health campaigns which seek to change public behavior; however, the author draws on her experience at a DOE site undergoing remediation to illustrate why the convergence model is more appropriate in the context of cleanup. This alternative model focuses on the Latin derivation of communication as sharing or making common to many, i.e., as involving a relationship between participants who engage in a process of communication. The focus appears to be consistent with recently issued DOE policy that calls for involving the public in identifying issues and problems and in formulating and evaluating decision alternatives in cleanup. By emphasizing context, process and participants, as opposed to senders and receivers, the model identifies key issues to address in facilitating consensus concerning the risks of cleanup. Similarities between the institutional context of DOE and DOD suggest that a convergence model may also prove to be an appropriate conceptual foundation for risk communication at contaminated DOD sites.

ONLINE CAMPAIGNING IN THE 2016 USA ELECTIONS - A COMPARATIVE APPROACH

Directory of Open Access Journals (Sweden)

Andra-Ioana ANDRONICIUC

2017-05-01

Full Text Available Nowadays, we are witnessing an unprecedented large number of voters who take their daily information from social media. As a result, having a strong online campaign has become a requirement. The United States of America provide a valuable example of how social media have become increasingly more involved in the communication between politicians and voters. That is why this paper aims at bringing evidence from 2016 presidential race, by analyzing the online communication campaigns of finalists Donald Trump and Hillary Clinton. Our findings show that even if both candidates’ campaigns successfully engage with the voters, Donald Trump is taking better advantage of social media’s features: embracing immediacy (right now, transparency (unvarnished expression and risk (rather than caution.

Design and management of public health outreach using interoperable mobile multimedia: an analysis of a national winter weather preparedness campaign

Directory of Open Access Journals (Sweden)

Cesar Bandera

2016-05-01

Full Text Available Abstract Background The Office of Public Health Preparedness and Response (OPHPR in the Centers for Disease Control and Prevention conducts outreach for public preparedness for natural and manmade incidents. In 2011, OPHPR conducted a nationwide mobile public health (m-Health campaign that pushed brief videos on preparing for severe winter weather onto cell phones, with the objective of evaluating the interoperability of multimedia m-Health outreach with diverse cell phones (including handsets without Internet capability, carriers, and user preferences. Methods Existing OPHPR outreach material on winter weather preparedness was converted into mobile-ready multimedia using mobile marketing best practices to improve audiovisual quality and relevance. Middleware complying with opt-in requirements was developed to push nine bi-weekly multimedia broadcasts onto subscribers’ cell phones, and OPHPR promoted the campaign on its web site and to subscribers on its govdelivery.com notification platform. Multimedia, text, and voice messaging activity to/from the middleware was logged and analyzed. Results Adapting existing media into mobile video was straightforward using open source and commercial software, including web pages, PDF documents, and public service announcements. The middleware successfully delivered all outreach videos to all participants (a total of 504 videos regardless of the participant’s device. 54 % of videos were viewed on cell phones, 32 % on computers, and 14 % were retrieved by search engine web crawlers. 21 % of participating cell phones did not have Internet access, yet still received and displayed all videos. The time from media push to media viewing on cell phones was half that of push to viewing on computers. Conclusions Video delivered through multimedia messaging can be as interoperable as text messages, while providing much richer information. This may be the only multimedia mechanism available to outreach campaigns

Design and management of public health outreach using interoperable mobile multimedia: an analysis of a national winter weather preparedness campaign.

Science.gov (United States)

Bandera, Cesar

2016-05-25

The Office of Public Health Preparedness and Response (OPHPR) in the Centers for Disease Control and Prevention conducts outreach for public preparedness for natural and manmade incidents. In 2011, OPHPR conducted a nationwide mobile public health (m-Health) campaign that pushed brief videos on preparing for severe winter weather onto cell phones, with the objective of evaluating the interoperability of multimedia m-Health outreach with diverse cell phones (including handsets without Internet capability), carriers, and user preferences. Existing OPHPR outreach material on winter weather preparedness was converted into mobile-ready multimedia using mobile marketing best practices to improve audiovisual quality and relevance. Middleware complying with opt-in requirements was developed to push nine bi-weekly multimedia broadcasts onto subscribers' cell phones, and OPHPR promoted the campaign on its web site and to subscribers on its govdelivery.com notification platform. Multimedia, text, and voice messaging activity to/from the middleware was logged and analyzed. Adapting existing media into mobile video was straightforward using open source and commercial software, including web pages, PDF documents, and public service announcements. The middleware successfully delivered all outreach videos to all participants (a total of 504 videos) regardless of the participant's device. 54 % of videos were viewed on cell phones, 32 % on computers, and 14 % were retrieved by search engine web crawlers. 21 % of participating cell phones did not have Internet access, yet still received and displayed all videos. The time from media push to media viewing on cell phones was half that of push to viewing on computers. Video delivered through multimedia messaging can be as interoperable as text messages, while providing much richer information. This may be the only multimedia mechanism available to outreach campaigns targeting vulnerable populations impacted by the digital divide

System of Interactions of Social Actors in Public Communication of Science and Technology

Directory of Open Access Journals (Sweden)

Miriam Graciela Miquilena

2010-11-01

Full Text Available This paper presents the results of a research aimed at explaining the system of interactions of social actors in Public Communication of Science and Technology (PCST, in the context of a social web defined by the novel systems of communication sustained on informational and communication technologies. The study’s theoretical framework highlights the strategic importance of a Public Communication  which focuses on promoting public appropriation of Science and Technology, going beyond the role of Journalism and Science Communication that informs a qualified public, to one that stablishes a bond with policies and decision making in the area, made with participation of international agencies, governments, producers of science and technology, journalists’ associations, educational institutions, and citizens. The research relies on Explicative Methodology. A revision of pertinent bibliography leads to the conclusion that the system of social interactions mediated by personal, interpersonal and grupal global communications, define the relationships in the communicational exchange of the social actor with regard to public communication of science and technology and policies aimed at its appropriation.

Uncertainty As a Trigger for a Paradigm Change in Science Communication

Science.gov (United States)

Schneider, S.

2014-12-01

Over the last decade, the need to communicate uncertainty increased. Climate sciences and environmental sciences have faced massive propaganda campaigns by global industry and astroturf organizations. These organizations use the deep societal mistrust in uncertainty to point out alleged unethical and intentional delusion of decision makers and the public by scientists and their consultatory function. Scientists, who openly communicate uncertainty of climate model calculations, earthquake occurrence frequencies, or possible side effects of genetic manipulated semen have to face massive campaigns against their research, and sometimes against their person and live as well. Hence, new strategies to communicate uncertainty have to face the societal roots of the misunderstanding of the concept of uncertainty itself. Evolutionary biology has shown, that human mind is well suited for practical decision making by its sensory structures. Therefore, many of the irrational concepts about uncertainty are mitigated if data is presented in formats the brain is adapted to understand. At the end, the impact of uncertainty to the decision-making process is finally dominantly driven by preconceptions about terms such as uncertainty, vagueness or probabilities. Parallel to the increasing role of scientific uncertainty in strategic communication, science communicators for example at the Research and Development Program GEOTECHNOLOGIEN developed a number of techniques to master the challenge of putting uncertainty in the focus. By raising the awareness of scientific uncertainty as a driving force for scientific development and evolution, the public perspective on uncertainty is changing. While first steps to implement this process are under way, the value of uncertainty still is underestimated in the public and in politics. Therefore, science communicators are in need for new and innovative ways to talk about scientific uncertainty.

Systematic review of public health branding.

Science.gov (United States)

Evans, W Douglas; Blitstein, Jonathan; Hersey, James C; Renaud, Jeanette; Yaroch, Amy L

2008-12-01

Brands build relationships between consumers and products, services, or lifestyles by providing beneficial exchanges and adding value to their objects. Brands can be measured through associations that consumers hold for products and services. Public health brands are the associations that individuals hold for health behaviors, or lifestyles that embody multiple health behaviors. We systematically reviewed the literature on public health brands; developed a methodology for describing branded health messages and campaigns; and examined specific branding strategies across a range of topic areas, campaigns, and global settings. We searched the literature for published studies on public health branding available through all relevant, major online publication databases. Public health branding was operationalized as any manuscripts in the health, social science, and business literature on branding or brands in health promotion marketing. We developed formalized decision rules and applied them in identifying articles for review. We initially identified 154 articles and reviewed a final set of 37, 10 from Africa, Australia, and Europe. Branded health campaigns spanned most of the major domains of public health and numerous communication strategies and evaluation methodologies. Most studies provided clear information on planning, development, and evaluation of the branding effort, while some provided minimal information. Branded health messages typically are theory based, and there is a body of evidence on their behavior change effectiveness, especially in nutrition, tobacco control, and HIV/AIDS. More rigorous research is needed, however, on how branded health messages impact specific populations and behaviors.

MACRO-PUBLIC RELATIONS: CRISIS COMMUNICATION IN THE AGE OF INTERNET

Directory of Open Access Journals (Sweden)

Zhongxuan Lin

2013-12-01

Full Text Available In order to study the crisis communication in the age of Internet, the study takes the battle between two Internet companies, Tencent and Qihoo, as a case study, but focuses more on their huge public audiences, which may be defined as a “macro-public” crowd. The study employs multiple research methods including survey, focus groups interviews and content analysis to explore their “macro-public relations” which may be driven by the spiral of silence and crowd psychology. This dynamic underground power is the reason that two companies employed similar public relations strategies in crisis communication but the results of the crisis were different. The study attempts to contribute to the knowledge base by defining and highlighting the power and function of “macro-public relations” for crisis communication in the age of Internet.

Political Campaigns Get Personal with Students

Science.gov (United States)

Hermes, J. J.

2007-01-01

On Election Day in 2006, some students at the University of Texas at Austin were prodded by startlingly personal calls from Democratic Party supporters. As political campaigns look to corral young voters, those calls could be a harbinger of things to come in 2008: campaigns going after students through contact information that public colleges are…

11 CFR 100.26 - Public communication (2 U.S.C. 431(22)).

Science.gov (United States)

2010-01-01

... communication by means of any broadcast, cable, or satellite communication, newspaper, magazine, outdoor advertising facility, mass mailing, or telephone bank to the general public, or any other form of general public political advertising. The term general public political advertising shall not include...

CEGB experience of public communication

International Nuclear Information System (INIS)

Matthews, R.R.; Usher, E.F.

1977-01-01

The paper describes the Board's experience of measures adopted to ensure communication with the public during the planning, construction and operational phases of power station projects. Throughout the planning stage there are a series of consultations with statutory bodies. Initial public reactions have been normally against the changes caused by major development rather than anti-nuclear. By giving information to the public and their representatives about possible projects and their effects, the Board seeks to get public understanding of what is proposed and participation in the decision making processes. To provide information and opportunities to raise topics of concern, the officers responsible will attend public meetings and may promote exhibitions and film shows. Another valuable means of communication with the public is through the local press, who are kept informed of the Board's activities from the outset. Where there is controversy a public enquiry may be held before a decision is made on the applications for statutory permissions to build the power stations. This situation is one of confrontation and in the Board's experience is not the best way of disseminating information. During construction the Board's staff on site are responsible for personal contacts with the community and provisions are made for both local people and visitors to take an individual interest in the progress of work. Before a nuclear station becomes operational a Local Liaison Committee is established to provide a forum for the regular interchange of information with the local authorities and elected representatives of the local community. This information includes plans for the protection of the public in the unlikely event of an accident occurring which causes radioactivity to be released beyond the station boundary. Public open days and guided tours of the station are arranged. Local benefits may be provided by making space and facilities available for recreation, educational

Manager, Communications and Public Affairs | IDRC - International ...

International Development Research Centre (IDRC) Digital Library (Canada)

Works with the Director Corporate Communications and the Manager, ... a comprehensive public affairs program for IDRC to foster awareness, understanding and support for IDRC's ... Management (including Financial and Human Resources).

Communicating with the public on nuclear materials disposition issues

International Nuclear Information System (INIS)

Stevenson, G.B.; Wherley, P.

1995-01-01

The storage and disposition of weapons grade fissile materials involves complex technical issues. The goal of reaching consensus on the best method or methods for storing and ultimately disposing of these materials can only be achieved after an open public discussion of all reasonable alternatives. The US Department of Energy considered a number of factors in developing a program for public involvement. These factors included defining the affected public, public knowledge about the proposed action, decision to be made, availability of pertinent information, current public perceptions, and responding to public input. Based upon an analysis of these factors, three primary techniques were selected for communicating with the public. The techniques are distribution of a quarterly newsletter, establishment of an electronic bulletin board, and holding periodic conference calls and public meetings. The newsletter is designed to reach the widest segment of the public and to be meaningful regardless of the reader's level of familiarity with the project. Periodic conference calls and meeting are used to reach the members of the public who have a real but periodic interest in the issues. The electronic bulletin board is used to communicate with a core group of stakeholders who have a continuing high interest in the total storage and disposition program. Initial indications are that these techniques are effective in reaching a wide segment of the public on highly technical and complex questions related to weapons grade nuclear materials. The effectiveness is not the result of these being new techniques but rather using each technique, to the maximum extent possible, to provide open, on-going, two way communications

Advertising Efficiency in Road Safety Prevention Campaigns

Directory of Open Access Journals (Sweden)

Julia Catalina Serrano Cordero

2017-11-01

Full Text Available This paper addresses the importance of the results evaluation processes in the education and road safety campaigns, although they have achieved remarkable progress in praxis, evidenced a lack of information as to the relevance and suitability of the tools of communication in prevention. The objective was to validate an education and road safety campaign implemented by the Municipal Transit and Transport Company of the city of Cuenca (Ecuador in 2014, for which qualitative and quantitative techniques were used, choosing a stratified probabilistic sample of 304 university students, (age: 15-39. The data collection instruments were: focus group, questionnaire and statistical records, interpreted through content analysis and descriptive statistics. The findings indicate that the most frequent perception about the causes of accidents is: alcohol consumption, speeding, cell phone use. Likewise, the campaign "Best to Prevent" obtained a level of generalized recognition, but it was the younger ones who received more influence of their content of communication. Results that corroborate that the methods of motivation and persuasion do affect the attitude changes, which influences the transformation towards a culture of road prevention.

Communicating with the public about the risks of naturally occurring asbestos

Directory of Open Access Journals (Sweden)

Claire Hooker

2017-12-01

Full Text Available Objectives: To explore the application of evidence based risk communication to community messaging about naturally occurring asbestos (NOA. Type of program or service: Risk communication education about NOA. Methods: We apply principles and determinants of risk communication to the topic of NOA. Results: We emphasise the importance of erring on the side of transparency and trust, even when officials may be concerned about inadvertently heightening needless public concern. We offer a range of practical suggestions for how to lower public concern and outrage relating to the issue of NOA when it arises in local contexts. Lessons learnt: Public concern and outrage can be reduced by favouring early and frequent communication, awareness and use of the ‘rule of threes’ in media communication, open acknowledgement of uncertainty, prioritising response to community concern above narrow myth-busting strategies, and supporting community action.

FUNDAMENTAL ASPECTS OF COMMUNICATION MANAGEMENT, IN THE CASE OF PUBLIC ADMINISTRATION

Directory of Open Access Journals (Sweden)

Dorian Pocovnicu

2014-07-01

Full Text Available Efficient communication is one the most important instruments used for the purpose of generating change inside and outside an organization. It can contribute to adjusting attitudes and the manner of approaching the present and future challenges and to changing behavioral patterns. The mission and the objectives of organizational communication are highly interrelated with organizational change and environment characteristics, in which the organization functions. The communication performed by the public administration institution outside is an institutional communication, extra-organizational, which presents the following purposes: strengthening its image, stimulating an environment of trust and affinity from the citizens (Kotler & Lee, 2007. We are of opinion that the management of communication performed by a public administration institution features three fundamental aspects, relevant for institutional communicators when designing and managing the institutional communication: communication efficiency, communication process and the implications of the new information and communication technologies (ICT for this process.

Fuels planning: science synthesis and integration; social issues fact sheet 07: The "laws" of effective public education about fire hazards

Science.gov (United States)

Rocky Mountain Research Station USDA Forest Service

2004-01-01

Within the past 10 years, breakthrough research has identified factors that are most important for effectively communicating about wildland fire hazards. This fact sheet discusses seven "Laws" of effective public communication that should be considered in any state-of-the-art education campaign.

75 FR 9899 - Public Safety and Homeland Security Bureau; Federal Advisory Committee Act; Communications...

Science.gov (United States)

2010-03-04

... FEDERAL COMMUNICATIONS COMMISSION Public Safety and Homeland Security Bureau; Federal Advisory Committee Act; Communications Security, Reliability, and Interoperability Council; Notice of Public Meeting... Analysis Division, Public Safety and Homeland Security Bureau, Federal Communications Commission, 445 12th...

More effective public communication - HLW disposal

International Nuclear Information System (INIS)

Green, J.W. Jr.

1982-01-01

Credibility can be enhanced and communication can be made somewhat more effective by informally talking to a small group of people as opposed to speaking to large groups. The more informal the situation can be, and the approximation of a one-to-one speaker-to-audience ratio assists the audience in obtaining a feeling they are being treated equitably. This also assists the speaker in getting a feel for the chief concerns of that particular audience. The authors have also found that this same principle has worked rather well in dealing with the media. So far they have experienced fewer mistakes and fewer sensationalisms from the media personnel with which they have had the opportunity to sit down one-on-one and explain the program. The media reaches a much greater segment of the public than any of us as individuals, and an informed media can communicate much more effectively with the public than an uninformed one

Public Communication Strategy Development: Focused on the Public Opinion Poll and Lessons Learned from the Survey on Nuclear Safety

International Nuclear Information System (INIS)

Hah, Yeon Hee; Chung, Yun Hyung; Lee, Gey Hwi; Choi, Yong Seog

2006-01-01

The fundamental objective of nuclear regulatory organization is to ensure that nuclear activities are conducted at all times in an acceptably safe manner. When we are talking about 'acceptable' safety, it means that we have to try to achieve the safety level as 'acceptable' as perceived by the public, not the one conceptualized by the technology itself. In meeting this objective, the regulatory organization continues to ensure that its activities are transparent, technically sound, credible, and independent. More importantly, it should strive to ensure that the public are well informed about such activities and are confident upon regulatory organization. Public communication is one of the key approaches to attain such a goal. The availability of on-line communications based on the development of information technology has made a major impact on the public's better awareness of nuclear safety issues. Nuclear regulatory organization and operators are increasingly under pressure to communicate more actively with the public to satisfy their demand for knowing about the safety of nuclear facility. In coping with such challenges, KINS has developed a public information and communication policy to make public confident in their information and thus to earn the public trust and confidence toward nuclear safety. It is widely acknowledged that public communication for ensuring nuclear safety has been an integral part of the operators' activity. However, the roles and activities by the regulator in the area of public communication are increasingly required as the public become more interested in and concerned about safety issues. Taking this into account, KINS has carried out several activities to be well-informed about how the public perceive nuclear safety and how much they are satisfied with the regulator's activities, etc

Project LEAN--lessons learned from a national social marketing campaign.

OpenAIRE

Samuels, S E

1993-01-01

The Henry J. Kaiser Family Foundation initiated a social marketing campaign in 1987 to reduce the nation's risk for heart disease and some cancers. Consensus on recommendations for dietary change have stimulated the development of a variety of social marketing campaigns to promote behavior change. Project LEAN (Low-Fat Eating for America Now) is a national campaign whose goal is to reduce dietary fat consumption to 30 percent of total calories through public service advertising, publicity, an...

New computer security campaign

CERN Multimedia

Alizée Dauvergne

2010-01-01

A new campaign is taking shape to promote computer security. The slogan “SEC_RITY is not complete without U!” reminds users of the importance of their contribution. The campaign kicks off on 10 June with a public awareness day in the Council Chamber.   The new campaign, organised by CERN’s computer security team, will focus on prevention and involving the user. “This is an education and awareness-raising campaign for all users at CERN,” explains Stefan Lueders, in charge of computer security. “Every day, we register thousands of computer attacks against CERN: there are attempts to tamper with web pages, hack into user accounts, take over servers, and much more. A successful attack could mean confidential user information being divulged, services being interrupted or data being lost. It could even affect operations at CERN. Another factor is the damage that a successful attack could inflict on the Organization’s reputation. &...

Nuclear regulator practices for communicating with the public

International Nuclear Information System (INIS)

Hayden, E.

2007-01-01

For decades, the U.S. Nuclear Regulatory Commission has communicated with members of the public so that they are aware of what the NRC does to protect them from the hazards of unnecessary radiation from nuclear power plants and other uses of radioactive material. Because the agency views nuclear regulation as the public's business, it should be transacted openly and candidly in order to maintain the public's confidence. The NRC recognizes that the public must be informed about, and have a reasonable opportunity to participate meaningfully in, the Agency's regulatory processes. The agency uses a variety of means to ensure openness in its regulatory process and thereby increasing public confidence. With rapidly expanding electronic capability, the agency has looked to new ways to reach out to the American public to let them know we are on the job overseeing nuclear safety. While we continue to communicate in some of the traditional ways - news releases, news conferences, briefing, speeches, Internet, brochures, and meetings - we are also exploring using blogs, mobile cell phone notifications, focus groups, open houses, and e-mail alerts to name a few. (author)

76 FR 10362 - Public Safety and Homeland Security Bureau; Federal Advisory Committee Act; Communications...

Science.gov (United States)

2011-02-24

... FEDERAL COMMUNICATIONS COMMISSION Public Safety and Homeland Security Bureau; Federal Advisory Committee Act; Communications Security, Reliability, and Interoperability Council AGENCY: Federal... Cybersecurity and Communications Reliability Public Safety and Homeland Security Bureau, Federal Communications...

Public Goods and Public Interests: Scholarly Communication and Government Documents in Research Libraries

Science.gov (United States)

Potvin, Sarah; Sare, Laura

2016-01-01

Federal mandates requiring that publicly funded research be made openly accessible recast scholarly information as public information and provide an impetus to join the efforts of scholarly communication and government information programs in United States research libraries. Most major research libraries are long-standing participants in the…

Public outreach, participatory communication, and communication impact assessment in Paris flood resilience policies

Science.gov (United States)

Vicari, Rosa; Tchiguirinskaia, Ioulia; Schertzer, Daniel

2017-04-01

Adverse social impacts can reduce the intended benefits of a project aimed to reduce flood risks, and can threaten its viability if they are severe enough. In some other cases, the diverse impacts may mutually counter-balance each other, by furthermore strengthening and amplifying the social resilience. Social changes include those associated with the phenomenon known as the social construction of reality. In the case of proposed actions that involve controversy, attitudes and perceptions toward a proposed policy change are one of the variables that must be considered in determining the significance of impacts. This research entails an analysis of public authorities strategic documents developed during the last ten years in the context of strengthening Paris flood resilience. The review highlights a clear trend to encourage citizen participation and to share responsibilities with the population. This trend does not only express a political will to apply the principle of subsidiarity and decentralise risk management, it also springs from a growing awareness among public institutions of the impact that social construction of the reality can have. Hence the communication between local governments and citizens, especially a two-ways dialogue (i.e. participatory communication), has become a keystone of resilience strategies since it facilitates mutual understanding, shared goals identification and cooperation. More and more frequently flood resilience projects entail a communication strategy or focus on communication actions. However not all these project identify clear communication objectives, target audiences or monitor communication impact. Measuring communication indicators allows decision makers to compare the costs of communication actions with the economic, environmental, social, and sanitary costs of non-action. Those metrics also help to set up clear communication objectives at the beginning of a project, to evaluate and improve management capacities, to

Developing a comprehensive curriculum for public health advocacy.

Science.gov (United States)

Hines, Ayelet; Jernigan, David H

2012-11-01

There is a substantial gap in public health school curricula regarding advocacy. Development of such a curriculum faces three challenges: faculty lack advocacy skills and experience; the public health literature on effective advocacy is limited; and yet a successful curriculum must be scalable to meet the needs of approximately 9,000 public health students graduating each year. To meet these challenges, we propose a 100-hour interactive online curriculum in five sections: campaigning and organizing, policy making and lobbying, campaign communications, new media, and fund-raising. We outline the content for individual modules in each of these sections, describe how the curriculum would build on existing interactive learning and social media technologies, and provide readers the opportunity to "test-drive" excerpts of a module on "grasstops" organizing. Developing advocacy skills and expertise is critical to meeting the challenges of public health today, and we provide a blueprint for how such training might be brought to scale in the field.

Communication self-assessment by public prosecutors in a north-eastern Brazilian state.

Science.gov (United States)

Sales, Neuza Josina; Castaneda, Daniel Francisco Neyra; Barreto, Íkaro Daniel de Carvalho; Paoliello, Marina; Campanha, Silvia Márcia Andrade

2016-01-01

To describe how public prosecutors self-assess their communication approaches and how listeners react to them; to analyze how this relates to gender, age, and work experience. Descriptive, transversal study. A questionnaire was developed and sent to 126 public prosecutors for completion. Thirty-three completed questionnaires were sent back. The independent variables were gender, age, and number of years of professional experience. The dependent variables were communication self-assessment throughout the years of work, communication parameters used, and listeners' reactions. A descriptive analyzis and Fisher's Exact Test was carried out. the sample contained both male and female participants with a median age of 43 years and an average of 20 years of professional experience. Most of the respondents claimed they had experienced demotivation, insecurity, tension, and difficulty when trying to convince listeners. More women than men reported they felt that their communication had worsened throughout their careers. All the women reported they experienced insecurity when speaking in public. One third of the public prosecutors stated they suffered from disorders on their voice. Those respondents aged over 43, experienced greater proportion on voice change than younger ones. In contrast to their younger colleagues, the majority of public prosecutors with more than 20 years of professional experience revealed that they felt insecure when speaking in public. the public prosecutors identified their strong and weak communication parameters. Gender, age, and work experience affect communicative performance.

Using Critical Communication Pedagogy to Teach Public Speaking

Science.gov (United States)

De La Mare, Danielle M.

2014-01-01

Using Critical Communication Pedagogy, this semester-long service-learning approach to public speaking requires students to apply public speaking concepts to a speech they develop and deliver to a specific community audience, to examine their own biases, and to explore and evaluate various strategies for adapting to their audience.

The 'wrong-way-round' campaign - some aspects of a campaign against nuclear energy initiatives from the viewpoint of the electricity industry

International Nuclear Information System (INIS)

Schmid, R.

2003-01-01

This article takes a look back at the campaigns that were run to oppose two popular initiatives concerning the future of nuclear power in Switzerland that were eventually turned down by the voting public in 2003. One of the popular initiatives called for Switzerland's opting-out of nuclear energy, the other for a moratorium on the building of further nuclear plant. In particular the role played by the Swiss electricity industry in the run-up to the voting and the intensive advertising and public relations campaigns against the initiatives are reviewed. The various campaigns are reviewed chronologically from the standpoint of the electricity industry itself

THE ROLE AND IMPLICATIONS OF THE EVENT BASED COMMUNICATION IN THE ELECTORAL CAMPAIGN

Directory of Open Access Journals (Sweden)

Tatu Cristian Ionut

2011-12-01

Full Text Available The electoral campaigns are considered to be among the most delicate challenges for a marketer due to the limited time available, the sensible margin for error, the high impact of each statement and the condensation of a quite large amount of resources in a 30 day period. While the ultimate goal for the campaign staff is to bring the global electoral package closer to the electorate and earn their votes most, of the time various competitors use disappointingly similar tactics that create confusion among the electorate. The campaign related events turned out to be one of the tactics that allows for a pin-point targeting of the electorate and a better control on the receivers of the message. This paper focuses on the types of events used that can be used in an electoral campaign reinforced with their particularities and effects registered in previous campaigns.

Environmental Soil Remediation: Communication with the Public in Flanders, Belgium. Annex I

Energy Technology Data Exchange (ETDEWEB)

NONE

2014-05-15

The Federal Agency for Nuclear Control (FANC) is the Belgian nuclear regulator. Its mission is to protect population, workers and the environment against the negative effects of ionizing radiation. FANC is a federal institution that has the task of advising the population and the Government in a neutral and objective way. FANC reports to the Sub-commission for Nuclear affairs of the Belgian Parliament and the Federal Minister of Internal Affairs. FANC was founded in 1994, and the basic legislation came into force in 2001 (general regulation for protection against ionizing radiation). Its financing is generated through contributions from the nuclear sector. To accomplish this mission, FANC developed a wide range of activities in different domains where there is a potential risk of exposure to ionizing radiation due to human action or to natural causes. Its approach is based on the ALARA principle. Licensing and control of the use and applications of nuclear isotopes in the medical and industrial sectors, in nuclear installations and in nuclear power plants are one of the instruments used by FANC to reinforce and maintain a high level of safety. Another instrument is the surveillance of natural and cosmic radiation. The security of the transport of nuclear sources, of nuclear installations and nuclear power plants is also an important task of the FANC. The primary scope of the control and licensing approach is prevention, in order to avoid any incident and/or unnecessary radiation exposure. Therefore, much effort is made to instil a general safety and security culture in all sectors concerned. To achieve this goal, FANC deploys resources to educate and inform different sectors of the general population. Examples are educational initiatives (transport), informative campaigns (radiation and pregnant women) or long term actions (radon information campaign). An important challenge in this area is to communicate in an understandable yet correct manner. The nuclear

THE PUBLIC SPHERE OF POLITICS: THE ANTHROPOLOGICAL DIMENSION IN CONTEMPORARY COMMUNICATIVE THEORY

Directory of Open Access Journals (Sweden)

O. A. Tretyak

2017-12-01

Full Text Available Introduction. According to Jürgen Habermas, a contradiction between the system and the life-world signifies a need for a concept that would describe the projective space of a relaxed and undistorted human communicative activity. Communicative action as a societal basis of the public sphere links this concept to the pragmatic principles of human existence in modern society. The public sphere is important in the age of the cyber revolution and the rule of networking technologies and it gets an anthropological dimension in its definition of the modern individual. Reviewed from the view of the interdisciplinary scientific community the public sphere as a dimension of human identity that is manifested in standardized terms of communicative interactions. The paper suggests that the public sphere has lost its conflict mode in respect to power and the tech-savvy social system. Purpose. The paper aims to establish the specifics of the anthropological interpretation of the public sphere in the contemporary philosophical tradition. Methodology. General scientific and special methods of philosophical research are used for conducting this study. The author has used the descriptive method to define the subject area of the anthropic measurement of the public sphere of politics. The method of logical synthesis allows to combine the abstract and specific content of the anthropological dimension of publicity. A retrospective analysis allows to determine the temporal peculiarities of the anthropic meaning of the public sphere. The comparative method gives an opportunity to compare the empirical manifestations of social and political publicity and compare anthropological effects of the media and interpersonal communication activities of modern people. Theoretical basis and results. The article examines the anthropological content of the public sphere of politics as one of the key concepts of communicative theory paying attention to the modification of the nature

Dynamics of the public concern and risk communication program implementation.

Science.gov (United States)

Zaryabova, Victoria; Israel, Michel

2015-09-01

The public concern about electromagnetic field (EMF) exposure varies due to different reasons. A part of them are connected with the better and higher quality of information that people receive from science, media, Internet, social networks, industry, but others are based on good communication programs performed by the responsible institutions, administration and persons. Especially, in Bulgaria, public concern follows interesting changes, some of them in correlation with the European processes of concern, but others following the economic and political processes in the country. Here, we analyze the dynamics of the public concern over the last 10 years. Our explanation of the decrease of the people's complaints against EMF exposure from base stations for mobile communication is as a result of our risk communication program that is in implementation for >10 years.

In Search of the Campaign Fan: Media Use and Caucus Participation in the 1980 Primary Campaign.

Science.gov (United States)

Droge, David; Davis, Kristine

High turnout for the 1980 Iowa caucuses and conflicting explanations for that high turnout formed the background for an investigation of the relationship between media uses and gratifications, involvement in the local community, and caucus participation. Campaign fan gratifications--either excitement seeking or communicative utility--were…

Scholarly communication, scholarly publication and the status of emerging formats

Directory of Open Access Journals (Sweden)

Leah Halliday

2001-01-01

Full Text Available A study was carried out to clarify the term 'scholarly publication' and to explore the role of this activity in the scholarly communication process. Desk research was supplemented by responses to a questionnaire from key figures in the development of emerging scholarly communicative behaviours. This facilitated development of a working definition of scholarly publication consisting of a list of criteria. These may be used to analyse the degree to which emerging formats can be categorised as scholarly publications and to identify the means by which these formats may be supplemented so that their status may be promoted to that of ‘scholarly publication’, i.e., documents that meet all of the publication needs of scholarly communities.

The polio eradication campaign: time to shift the goal.

Science.gov (United States)

Baron, Emmanuel; Magone, Claire

2014-03-01

The social rejection of the polio eradication campaign in endemic countries challenges an assumption underlying the goal itself: the full compliance of an entire population to a public health programme. The polio campaign, which has been an extraordinary public health enterprise, is at risk of becoming irremediably unpopular if the eradication goal is pursued at all costs. The Global Polio Eradication Initiative (GPEI) should not be driven by the fear of failure, because the greatest benefit of the polio campaign is that it has demonstrated how simple, community-wide actions can contribute to a dramatic decrease in the incidence of a disease.

Media use and communication inequalities in a public health emergency: a case study of 2009-2010 pandemic influenza A virus subtype H1N1.

Science.gov (United States)

Lin, Leesa; Jung, Minsoo; McCloud, Rachel F; Viswanath, Kasisomayajula

2014-01-01

Studies have shown that differences among individuals and social groups in accessing and using information on health and specific threats have an impact on their knowledge and behaviors. These differences, characterized as communication inequalities, may hamper the strength of a society's response to a public health emergency. Such inequalities not only make vulnerable populations subject to a disproportionate burden of adversity, but also compromise the public health system's efforts to prevent and respond to pandemic influenza outbreaks. We investigated the effect of socioeconomic status (SES) and health communication behaviors (including barriers) on people's knowledge and misconceptions about pandemic influenza A(H1N1) (pH1N1) and adoption of prevention behaviors. The data for this study came from a survey of 1,569 respondents drawn from a nationally representative sample of American adults during pH1N1. We conducted logistic regression analyses when appropriate. We found that (1) SES has a significant association with barriers to information access and processing, levels of pH1N1-related knowledge, and misconceptions; (2) levels of pH1N1-related knowledge are associated positively with the adoption of recommended prevention measures and negatively with the adoption of incorrect protective behaviors; and (3) people with higher SES, higher news exposure, and higher levels of pH1N1-related knowledge, as well as those who actively seek information, are less likely than their counterparts to adopt incorrect prevention behaviors. Strategic public health communication efforts in public health preparedness and during emergencies should take into account potential communication inequalities and develop campaigns that reach across different social groups.

Practices in communicating technical issues to the general public

International Nuclear Information System (INIS)

Drabova, D.; Storey, P.

2006-01-01

The conclusions and recommendations of this session can be summarized this way. - Basic goal for the regulator is to protect the public and communication is a must to fully achieve this goal. - Regulator should become the prime source of information to the public and the media, regulator should base its actions upon values of competence, independence, transparency and stringency. - Set up of a Information and Communication Policy will help for consistency and efficiency. Policy will include setting goals, strategies, organisational aspects, procedures, and tools. Practices should be developed in accordance with local culture. - Challenges will consider transparency, public involvement and consultation with the stakeholders. - Practices will include in general: - Interactions with the media like press releases, news conferences, media workshops. Printed materials from plant periodical status reports, to periodical and annual reports and specific reports. Audio-visual materials. Use of radio and TV. Web site and electronic mail. - Method chosen depends on the targeted audience and the relevance of the topic. - Messages should be clearly understandable. Do not dehumanize the message by making it technically unintelligible. - Two excellent examples presented. How local culture and social characteristics were taken into account in designing and implementing plans is key for success. - Municipalities are to be considered as front line stakeholders. - Communicators role is relevant to meet regulatory needs. Good collaboration between communicators and technical staff produces benefits for the nuclear regulator and the public. (authors)

Public Communication Strategies for Public Engagement with RFT

International Nuclear Information System (INIS)

Kim, H. S.; Cho, S. K.; Kim, H. D.

2006-12-01

The objective of this study is to provide a discussion for improving the public understanding of products RFT by investigation the following: - perception of nuclear, radiation and products. This study conducted a telephone survey using nationally sampled 800 adults. The sample was selected using probabilistic quota sampling based on sex, age and region. The different communication strategies are required for different types of products using RFT. And government and related institutes should consider and access cautiously in promoting the radiation technology industry.

Increasingly artful. Applying commercial marketing communication techniques to family planning communication.

Science.gov (United States)

Williams, J R

1992-08-01

Family planning (FP) and social marketing messages must utilize the rules concerning artfulness developed in the private sector for effective communication in the mass media around the world. They have to compete for the attention of television program viewers accustomed to receiving hundreds of 30-second messages. There are some rules essential to any effective communication program: 1) Command attention. In the US over 1350 different mass media messages vie for attention every single day. FP messages are sensitive, but dullness and passivity is not a requisite. 2) Clarify the message, and keep it simple and direct. Mixed messages equal less effective communication. 3) Communicate a benefit. Consumers do not only buy products, they buy expectations of benefits. 4) Consistency counts. The central message should remain consistent to allow the evaluation of its effectiveness, but execution should vary from time to time and medium to medium. 5) Cater to the heart and the head. Effective communication offers real emotional values. 6) Create trust. Words, graphics, sounds, and casting in the campaign should support 1 central key promise to a single prime prospect. 7) Call for action. Both commercial and social marketing campaigns can calculate results by quantifiable measurement of sales (of condoms) transactions (the number of IUD insertions), floor traffic (clinic visits), attitude shifts, and behavior change. The PRO-PATER Vasectomy Campaign of 1988 in Sao Paulo, Brazil successfully used the above rules for effective communication. During the 1st 2 months of the campaign, phone calls increased by over 300%, new clients by 97%, and actual vasectomies performed by 79%.

It's Your Place: Development and Evaluation of an Evidence-Based Bystander Intervention Campaign.

Science.gov (United States)

Sundstrom, Beth; Ferrara, Merissa; DeMaria, Andrea L; Gabel, Colby; Booth, Kathleen; Cabot, Jeri

2017-06-28

Preventing sexual assault on college campuses is a national priority. Bystander intervention offers a promising approach to change social norms and prevent sexual misconduct. This study presents the implementation and evaluation of a theory-based campaign to promote active bystander intervention. The theory of planned behavior (TPB) served as a conceptual framework throughout campaign development and evaluation. Formative research published elsewhere was used to develop campaign strategies, communication channels, and messages, including "It is your place to prevent sexual assault: You're not ruining a good time." The It's Your Place multi-media campaign fosters a culture of bystander intervention through peer-to-peer facilitation and training, as well as traditional and new media platforms. A cross-sectional post-test only web-based survey was designed to evaluate the campaign and test the TPB's ability to accurately predict intention to intervene. Survey data were collected from 1,505 currently enrolled students. The TPB model predicted intention to intervene. There was a significant effect of campaign exposure on attitude, subjective norms, and perceived behavioral intention. This theory-based communication campaign offers implications for promoting active bystander intervention and reducing sexual assault.

monIT: A Portuguese Risk Communication Project on EMF

International Nuclear Information System (INIS)

Oliveira, Carla; Sebastiao, Daniel; Carpinteiro, Goncalo; Fernandes, Carlos A.; Correia, Luis M.

2006-01-01

The monIT project is a risk communication programme, aiming at providing information on exposure to electromagnetic fields (EMF) from mobile communication systems in Portugal. monIT's website, www.lxlit.pt/monit, is the main interface for dissemination of information. Besides including relevant information about EMF for both the general public and the technical community, this website provides results from extensive measurement campaigns performed all over Portugal during the last three years. This paper presents the project's structure and activities, practical results achieved and ends with some conclusions and action lines for future work. (author)

Communication and the financial decisions made by public authorities

Directory of Open Access Journals (Sweden)

Joanna M. Salachna

2017-12-01

Full Text Available The main purpose of this article is to assess an impact of communication between public authority and a society about financial decision-making by that authority. In this article authors consider “social communication” as a term referring to reliable information sharing about a process of public funds management. In that regard they see it as a mean of implementation of a principle of transparency, which is known in public finance science. The above mentioned purpose of the work is based on crucial problem: what are socio-political area effects (e.g. on financial decisions making or on an active citizenship of providing various information to citizens about a process of collecting and spending public funds. Authors claim that currently in Poland methodology of delivering such information might be inappropriate (incomprehensible from the social addressee’s perspective. This is due to the fact that it causes the process of public authority’s communicating with society is significantly distorted.

Attitudes and perceptions of Conacyt researchers towards public communication of science and technology.

Science.gov (United States)

Sanz Merino, Noemí; Tarhuni Navarro, Daniela H

2018-06-01

This study aims to explore the perceptions and attitudes toward Public Communication of Science and Technology of the researchers of the National Council of Science and Technology (Conacyt), in order to provide a diagnosis about the ways the Mexican scientists are involved in public communication and to contribute to the visibility of researchers' needs in being able to popularize science. The results show significant differences among the researchers' opinions with respect to their perceptions about science communication, the ways they participate in PUS activities and their identified needs. In general, the researchers of Conacyt perceived public communication as very important. However, lack of time and of academic recognition stood out as determining factors in their low contribution to science popularization. We conclude that, to achieve a culture of Public Engagement in public communication of science and technology among R&D institutions, the Mexican Administration should address the above-mentioned unfavorable professional circumstances.

77 FR 10530 - Agency Information Collection Request; 30-Day Public Comment Request

Science.gov (United States)

2012-02-22

... campaign and be used to inform campaign strategies, messages, materials and Web sites. Due to the growing... Clearance for Communications Testing for Comprehensive Communication Campaign for HITECH Act--Revision--OMB... 2009, ONC is proposing to conduct a nationwide communication campaign to meet the Congressional mandate...

76 FR 67455 - Agency Information Collection Request; 60-Day Public Comment Request

Science.gov (United States)

2011-11-01

... the campaign and be used to inform campaign strategies, messages, materials and Web sites. Due to the.... Proposed Project: Generic Clearance for Communications Testing for Comprehensive Communication Campaign for... (HITECH Act) of 2009, ONC is proposing to conduct a nationwide communication campaign to meet the...

Changes in Obesity Awareness, Obesity Identification, and Self-Assessment of Health: Results from a Statewide Public Education Campaign

Science.gov (United States)

Tsai, Adam G.; Boyle, Tracy F.; Hill, James O.; Lindley, Corina; Weiss, Karl

2014-01-01

Background: Due to the high prevalence of obesity, individuals may be desensitized to weight as a personal health concern. Purpose: To evaluate changes in obesity awareness associated with a statewide public education campaign in Colorado. Methods: Cross-sectional random digit dial telephone surveys (n = 1,107 pre, n = 1101 post) were conducted…

Understanding and Using the Relationships between Business and Professional Communication and Public Relations

Science.gov (United States)

Penrose, John M.

2015-01-01

Aspects of research and pedagogy from the public relations discipline can benefit the business and professional communication instructor seeking new dimensions for the business and professional communication classroom. Elements of public relations (PR) found in Association for Business Communication articles and journals may be incorporated in the…

Evaluation of a public education campaign to support parents to reduce adolescent alcohol use.

Science.gov (United States)

Johnston, Robyn S; Stafford, Julia; Jongenelis, Michelle I; Shaw, Therese; Samsa, Hannah; Costello, Eleanor; Kirby, Gary

2018-04-19

Mass media education campaigns targeting parents may influence parent factors that reduce adolescent drinking; however few such campaigns have been evaluated. The Parents, Young People and Alcohol campaign included two phases of mass media advertising, Cogs and I See, to deliver consistent messages across multiple media channels. The campaign targeted Western Australian parents of 12-17 year olds with messages describing alcohol's effect on the developing brain and adolescent physical and mental health. The campaign reinforced the National Health and Medical Research Council (NHMRC) Guideline that for under 18s, not drinking is the safest option. Parent knowledge, attitudes and behaviours were assessed via cross-sectional surveys administered before the campaign (Time 1) and at two post-tests (Time 2; Time 3). Post-test campaign awareness and perceptions were also assessed. Campaign awareness was high (48% Time 2; 80% Time 3) and over 86% of parents found the campaign believable and relevant at both post-tests. Increased knowledge of the NHMRC guideline and lower belief in alcohol myths were found at both post-tests compared to Time 1. Less positive attitudes to parental supply were found at Time 2, but were not sustained at Time 3. Parents were more likely to have discussed alcohol risks and limiting drinking with their child at Time 3, but parent-to-child alcohol supply did not change significantly. The campaign achieved high awareness and positively influenced parental outcomes. Longer term campaign implementation supported by policy and environmental measures may be required to change parental supply. © 2018 Australasian Professional Society on Alcohol and other Drugs.

The synergy between mass-media and public management: a positive perspective for the Departments of Communication and Public Relations

Directory of Open Access Journals (Sweden)

Prodan (Mocanu Ana-Maria

2012-12-01

Full Text Available The aim of this article is to emphasize the major role the departments of communication and public relations detains in the synergy process between mass-media and public institutions, starting from a series of short-circuits which have occurred in Romanian public sector and led to the misunderstanding of messages, due to an unprofessional communication. Synergy, on its basic meaning, represents a simultaneous action oriented in the same direction, which involves several agents who have the same purposes (DEI, 1999. In the present context, I define synergy as intensifying two activities with a determinant role in the proper functioning of public management which contributes, to a large extent, on informing and educating the general public. The premises I start with are that crisis situations occur because of a faulty communication department and these could be avoided if there would be a permanent and efficient relationship between mass-media and public institutions. In other words, an efficiently organized department of communication could enhance company’s activity starting from the partnership between media and public institutions. Through collaboration, both units could present advantages to be felt at the organizational, social, economic and cultural levels.

Tragedy prompts depression awareness, suicide prevention campaigns.

Science.gov (United States)

Rees, T

1998-01-01

The tragic suicide of Robert C. Goltz prompted associates at the integrated marketing and communications company he founded in Green Bay, Wis., to develop two multimedia campaigns, one focusing on depression awareness and the other on suicide prevention.

77 FR 12054 - Public Safety and Homeland Security Bureau; Federal Advisory Committee Act; Communications...

Science.gov (United States)

2012-02-28

... FEDERAL COMMUNICATIONS COMMISSION Public Safety and Homeland Security Bureau; Federal Advisory Committee Act; Communications Security, Reliability, and Interoperability Council AGENCY: Federal..., Associate Bureau Chief, Public Safety and Homeland Security Bureau, Federal Communications Commission, 445...

A Political Campaign Strategy and Campaign Theme : How to Win a Political Campaign

OpenAIRE

河村, 直幸; Kawamura, Naoyuki

2004-01-01

The aim of this research paper is to introduce a political campaign strategy. A political campaign should do on a scientific system and needs effective strategy. Before political campaign begin, a candidate and its campaigner needs to analyze election district and sample voter opinion. An election campaign needs campaign theme. The creation of campaign theme needs careful and elaborate planning. A style of campaign varies according to incumbent or challenger. The developing of an effective po...

Legitimation as a particular mode of strategic communication in the public sector

DEFF Research Database (Denmark)

Aggerholm, Helle Kryger; Thomsen, Christa

2016-01-01

Within the theoretical frameworks of strategic communication and legitimation and through the use of a case study analysis, this article investigates the creation of managerial legitimation towards internal stakeholders in text and talk as a particular mode of strategic communication in a public...... sector organization. Following a theoretical discussion of the interconnectedness of strategic communication and managerial legitimation, we present a case study analysis of management talk at three interrelated management meetings dealing with the implementation of New Public Management-based (NPM......) reforms in a public sector organization. The context of NPM in the case study is particularly relevant for our investigation, because it sets the stage for the creation of legitimation by the public sector managers. Our analysis finds that these public sector managers use the integration of ‘voices...

Evaluation of the mass measles vaccination campaign in Guangdong Province, China.

Science.gov (United States)

Peng, Zhi Qiang; Chen, Wei Shi; He, Qun; Peng, Guo Wen; Wu, Cheng Gang; Xu, Ning; Zhao, Zhan Jie; Shu, Jun; Tan, Qiu; Zheng, Hui Zhen; Lin, Li Feng; Deng, Hui Hong; Lin, Jin Yan; Zhang, Yong Hui

2012-02-01

To evaluate the mass measles vaccination campaign of 2009 in Guangdong Province, China. Data on the campaign implementation, measles surveillance, and serological surveillance were reviewed and analyzed by statistical methods. Rapid coverage surveys showed that 98.09% of children were vaccinated during the campaign. The coverage of migrant children increased significantly from 67.10% to 97.32% (pvaccinated during the campaign. Flyers, notices of information from doctors, and television programs were the best methods to inform parents of the campaign. Awareness of the campaign by residents increased significantly from 91.86% to 97.10% (pvaccination campaign approach for controlling measles in a developing region like Guangdong Province with a vast migrant population has proved effective. Comprehensive mobilization, communication with the mass media, and support from government departments were critical to the success of the campaign. Copyright © 2011 International Society for Infectious Diseases. Published by Elsevier Ltd. All rights reserved.

Cost-utility analysis of the National truth campaign to prevent youth smoking.

Science.gov (United States)

Holtgrave, David R; Wunderink, Katherine A; Vallone, Donna M; Healton, Cheryl G

2009-05-01

In 2005, the American Journal of Public Health published an article that indicated that 22% of the overall decline in youth smoking that occurred between 1999 and 2002 was directly attributable to the truth social marketing campaign launched in 2000. A remaining key question about the truth campaign is whether the economic investment in the program can be justified by the public health outcomes; that question is examined here. Standard methods of cost and cost-utility analysis were employed in accordance with the U.S. Panel on Cost-Effectiveness in Health and Medicine; a societal perspective was employed. During 2000-2002, expenditures totaled just over $324 million to develop, deliver, evaluate, and litigate the truth campaign. The base-case cost-utility analysis result indicates that the campaign was cost saving; it is estimated that the campaign recouped its costs and that just under $1.9 billion in medical costs was averted for society. Sensitivity analysis indicated that the basic determination of cost effectiveness for this campaign is robust to substantial variation in input parameters. This study suggests that the truth campaign not only markedly improved the public's health but did so in an economically efficient manner.

COGEMA gives communication a new impetus: transparency to conduct a new dialog

International Nuclear Information System (INIS)

Graffin, K.

2000-01-01

COGEMA launched in November 1999 a mass public communication campaign and created an Internet site equipped with cameras (web-cams) to make everyone familiar with the COGEMA plant at La Hague. This system is designed to serve as a communication policy that is resolutely open and attentive to French public concerns. The campaign includes TV commercials and press ads. The underlying principle is to work on issues that have made the news. The televised system includes two films shot at La Hague. The first, lasting 90 seconds, consists of interviews and testimonies of employees who represent the professional and human diversity of the plant. The second, in 45-second format, presents the questions to which public opinion wants answers. To ensure that everyone obtains all the answers to their questions, the TV spots and press ads refer to the web-site: www.cogemalahague.fr. Cybemauts can witness live, by means of a dozen web-cams, what actually happens in different places at COGEMA La Hague: general view of the site, spent fuel unloading installations, storage ponds, Valognes rail terminal, etc. The gist of this first step in the new dialog that COGEMA wants to establish with public opinion is to get beyond irrational fears through transparency, and to show that COGEMA's men and women are fully responsible and determined to contribute actively to the information of the public at large. (authors)

Communicating airport noise emission data to the general public.

Science.gov (United States)

Gasco, Luis; Asensio, Cesar; de Arcas, Guillermo

2017-05-15

Despite the efforts that the aviation industry has undertaken during the last few decades, noise annoyance remains high, partly because of the continuous transport demands of modern societies and partly because of changes in citizen expectations and their growing environmental concerns. Although modern aircraft are considerably quieter than their predecessors, the number of complaints has not decreased as much as expected. Therefore, the aeronautical sector has tried more sociological and/or psychological strategies to gain acceptance through awareness and community engagement. In this regard, noise communication to the public is crucial for managers and policy makers. Noise information is a difficult technical topic for non-experts, which is an issue that must first be addressed to take advantage of the new possibilities that have recently been opened by the internet and information and communication technologies. In this review paper, we have compiled the literature that shows the increasing importance of communicating noise information from aircraft and the variety of indicators used to communicate with the public. We also examined the methods of representing noise data, using visualization strategies, and new tools airports are currently using to address this communication problem. Copyright © 2017 Elsevier B.V. All rights reserved.

The importance planning of public relations in tourist organizations’ communication

Directory of Open Access Journals (Sweden)

Maria Carmenl IORDACHE

2009-12-01

Full Text Available Accomplishing efficient communication on tourist markets means efficiently developing and operating a communication system, that is designing and implementing an adequate structure of communication activities. Tourist organizations must have a communication strategy according to communication activities’ target, global objectives pursued, communication targets aimed, communication media used and contents of transmitted messages and, last but not least, resources allocated to implement communicational procedures. In order to attract consumers on a highly competitive market, there are several management-marketing instruments of which some are public relations whose role is to create a positive image of a tourist organization and, implicitly, of its products and services.

Campaigns and disability: When an incumbent president questions his potential successor's mental health status during the campaign.

Science.gov (United States)

Dukakis, Michael S

2014-01-01

Former Massachusetts Governor Michael Dukakis knows about the damage that disability can cause--even its mere mention. In this keynote address given to the symposium on Presidential Disability and Succession held at Northeastern University in Boston last spring, Dukakis reflected on his famous 1988 presidential campaign that, largely at his expense, redefined negativity in presidential politics, in particular the fictitious allegation that he had a history of mental illness. A distinguish professor of Political Science and Public Policy at Northeastern University, Dukakis also spends each winter quarter at UCLA as a visiting professor in the Luskin School of Public Affairs. He remains active in both politics and public policy, canvassing for Democratic candidates such as Elizabeth Warren during her 2012 Senate campaign and promoting policy initiatives through the Dukakis Center for Urban and Regional Policy at Northeastern, which he affectionately calls a "think and do tank." The three-term governor (1975-1979 and 1983-1991) was voted Most Effective Governor by the National Governor's Association in 1986. After his first term in the late 1970s he lost a nasty primary election to Ed King, whom he would later defeat to reclaim office. Though it wasn't apparent at the time, for Dukakis, that 1978 campaign would serve as a precursor for the attack politics that were unloosed during the 1988 presidential campaign. In the remarks that follow, he offers a candid assessment of how not going negative may have cost him the presidency, and how an offhand remark by President Reagan (quickly retracted) caused the press to obsess over Dukakis' health record for the better part of a week--enough to slow his momentum during a crucial stage of campaigning.

Public scientific communication: reflections on the public and its participation forms

Directory of Open Access Journals (Sweden)

Peter Sekloča

2009-09-01

Full Text Available Scientific communication also pertains to the domain of society, where the formation of public opinion about science and technology is taking place. Concerning this process, two main points are exposed in the commentary. The first is a proposition on how the public as a social category may be conceptualized, and the second is the extent of the participation of members of the public in strengthening socialization and democratization practices in new, highly complex, contexts of scientific research. The public is conceptualized to include all citizens no matter their professional origin, including scientists, which promotes the idea of openness and equality of the public sphere where scientific issues are discussed. To be democratic in its practical-political setting, such a conception needs to deal with the problems of participation in a highly mediatized world, where not every member of the public could be included into scientific research. The author thus reflects on the mechanisms which would enable the formation of public forums where the trust of influential public actors as stakeholders of research can be tested.

The Social Impact of Communication during Epidemics: Bioethical and Public Health Perspectives

Directory of Open Access Journals (Sweden)

Eduardo Alfredo Duro

2018-06-01

Full Text Available Public health communication and, especially during a crisis scenario such as an epidemics, is mediated by ethical conflicts ranging from values to deontology. In an intercommunicated world, the social support during outbreaks and epidemics becomes global and the state presence is a key to social protection. This should also be translated into timely, urgent and effective communication strategies from the public health perspective as well as efforts to prevent and avoid fake news or skewed information from any sources. Scenarios with lack of connection and obstacles in mass communication in public health major threats are described.

Long-term evaluation of a Canadian back pain mass media campaign.

Science.gov (United States)

Suman, Arnela; Bostick, Geoffrey P; Schopflocher, Donald; Russell, Anthony S; Ferrari, Robert; Battié, Michele C; Hu, Richard; Buchbinder, Rachelle; Gross, Douglas P

2017-09-01

This paper evaluates the long-term impact of a Canadian mass media campaign on general public beliefs about staying active when experiencing low back pain (LBP). Changes in beliefs about staying active during an episode of LBP were studied using telephone and web-based surveys. Logistic regression analysis was used to investigate changes in beliefs over time and the effect of exposure to campaign messaging. The percentage of survey respondents agreeing that they should stay active through LBP increased annually from 58.9 to ~72.0%. Respondents reporting exposure to campaign messaging were statistically significantly more likely to agree with staying active than respondents who did not report exposure to campaign messaging (adjusted OR, 95% CI = 1.96, 1.73-2.21). The mass media campaign had continued impact on public LBP beliefs over the course of 7 years. Improvements over time were associated with exposure to campaign messaging.

The Effects of Source Credibility in the Presence or Absence of Prior Attitudes: Implications for the Design of Persuasive Communication Campaigns.

Science.gov (United States)

Kumkale, G Tarcan; Albarracín, Dolores; Seignourel, Paul J

2010-06-01

Most theories of persuasion predict that limited ability and motivation to think about communications should increase the impact of source credibility on persuasion. Furthermore, this effect is assumed to occur, regardless of whether or not the recipients have prior attitudes. In this study, the effects of source credibility, ability, and motivation (knowledge, message repetition, relevance) on persuasion were examined meta-analytically across both attitude formation and change conditions. Findings revealed that the Source Credibility × Ability/Motivation interaction emerged only when participants lacked prior attitudes and were unable to form a new attitude based on the message content. In such settings, the effects of source credibility decayed rapidly. The implications of these findings for applied communication campaigns are discussed.

Perceptions on the Effectiveness of Communication between Public Institutions and Journalists through Social Media

Directory of Open Access Journals (Sweden)

Mihaela Păun

2009-11-01

Full Text Available This article presents the challenges and opportunities of social media for public institutions and argues that the designing and implementing government public relations using social media involves more than merely having another communication channel for publics. I will explain the “social media”, the differences between social media and electronic-Public Relations - E-PR, and the communication between public institutions and journalists. The interviews with journalists or with PR specialists in public institutions were focused on the use, the extent of this use, and the perceived value of various social media as sources contributing to agenda building (Cobb, Elder 1983. If journalists are regularly monitoring sites and forums for story ideas and information, it is necessary for PR professionals within each industry to carefully monitor the information placed there and perhaps engage content producers. In this paper, I conclude that social media is an alternative instrument to encourage a two-way communication channel between government and publics. In public relations, the emergence of social media challenges the traditional instruments of government public relations. Responding to the development of information and communication technology (ICT, social media is considered as an alternative communication channel of government public relations efforts.

Public communications at the UJD

International Nuclear Information System (INIS)

2002-01-01

This bulletin contains information about activities of the Nuclear Regulatory Authority of the Slovak Republic (UJD). In this leaflet the public communications activities at the UJD are presented. The level of public relations is one of the most sensitive areas in society life and it is one of the crucial factors of nuclear power acceptability both currently and in the future. The 'Atomic Act (130/1998 Coll.)' and the 'Freedom Information Act (211/2000 Co/l.)' are directly related to the presentation of objective data on population health and safety protection and on nuclear facility impacts upon man and his environment. In Slovakia, UJD holds the supreme competencies on nuclear safety public information. A major element of the information is to demonstrate that the field of nuclear energy use has its binding rules in the Slovak Republic and their observance is guaranteed by the state. A central state administration authority, UJD furnishes regular, comprehensible and independent information on installation nuclear safety, including information on the management of RAW, spent nuclear fuel, nuclear material and control and records thereof. As early as 1995 were the foundations laid at UJD for the concept of wide-ranging public information on UJD activity and nuclear installation safety by opening the Information Centre that provides through its activity public and media communications, which helps create in the public a favourable image on independent state surveillance over nuclear safety. UJD sends out 70-80 press releases on its domestic and foreign activities annually to the Slovak Press, dailies and electronic media. UJD is together with SUJB the publisher of the journal N uclear Energy Safety'. UJD domestic and foreign activities are published in UJD bulletins, Slovak and European Nuclear Society journals. UJD submits the Government each year the Report on Safety of Nuclear Installations and the Management of Spent Nuclear Fuel and RAW in the Slovak Republic

Communicating Ecological Indicators to Decision Makers and the Public

Directory of Open Access Journals (Sweden)

Andrew Schiller

2001-06-01

Full Text Available Ecological assessments and monitoring programs often rely on indicators to evaluate environmental conditions. Such indicators are frequently developed by scientists, expressed in technical language, and target aspects of the environment that scientists consider useful. Yet setting environmental policy priorities and making environmental decisions requires both effective communication of environmental information to decision makers and consideration of what members of the public value about ecosystems. However, the complexity of ecological issues, and the ways in which they are often communicated, make it difficult for these parties to fully engage such a dialogue. This paper describes our efforts to develop a process for translating the indicators of regional ecological condition used by the U.S. Environmental Protection Agency into common language for communication with public and decision-making audiences. A series of small-group sessions revealed that people did not want to know what these indicators measured, or how measurements were performed. Rather, respondents wanted to know what such measurements can tell them about environmental conditions. Most positively received were descriptions of the kinds of information that various combinations of indicators provide about broad ecological conditions. Descriptions that respondents found most appealing contained general reference to both the set of indicators from which the information was drawn and aspects of the environment valued by society to which the information could be applied. These findings can assist with future efforts to communicate scientific information to nontechnical audiences, and to represent societal values in ecological programs by improving scientist-public communication.

How to Run a Successful School Levy Campaign.

Science.gov (United States)

Meyers, Judith K.

This document describes the public relations strategies employed by the Lakewood (Ohio) City School district to obtain voter support for a school levy. Various aspects of this successful campaign are described, including the formation of administrative committees to oversee campaign activities, steering and citizens' committees, the use of…

Risk-communication capability for public health emergencies varies by community diversity

Directory of Open Access Journals (Sweden)

Viswanath Kasisomayajula

2008-03-01

Full Text Available Abstract Background Public health emergencies heighten several challenges in risk-communication: providing trustworthy sources of information, reaching marginalized populations, and minimizing fear and public confusion. In emergencies, however, information may not diffuse equally among all social groups, and gaps in knowledge may increase. Such knowledge gaps vary by social structure and the size, socioeconomic status, and diversity of the population. This study explores the relationship between risk-communication capabilities, as perceived by public officials participating in emergency tabletop exercises, and community size and diversity. Findings For each of the three communication functions tested, risk-communication capabilities are perceived to be greater in communities with fewer then 10% of the population speaking a language other than English at home, decreasing as the percentage grows to 20% (ANOVA P ≤ 0.02. With respect to community size, however, we found an N-shaped relationship between perceived risk communication capabilities and population size. Capabilities are perceived highest in the largest communities and lowest in the smallest, but lower in communities with 20,000–49,999 inhabitants compared to those with 2,500–19,999. Conclusion The results of this study suggest the need to factor population diversity into risk communication plans and the need for improved state or regional risk-communication capabilities, especially for communities with limited local capacity.

Infodemiology and infoveillance: framework for an emerging set of public health informatics methods to analyze search, communication and publication behavior on the Internet.

Science.gov (United States)

Eysenbach, Gunther

2009-03-27

Infodemiology can be defined as the science of distribution and determinants of information in an electronic medium, specifically the Internet, or in a population, with the ultimate aim to inform public health and public policy. Infodemiology data can be collected and analyzed in near real time. Examples for infodemiology applications include the analysis of queries from Internet search engines to predict disease outbreaks (eg. influenza), monitoring peoples' status updates on microblogs such as Twitter for syndromic surveillance, detecting and quantifying disparities in health information availability, identifying and monitoring of public health relevant publications on the Internet (eg. anti-vaccination sites, but also news articles or expert-curated outbreak reports), automated tools to measure information diffusion and knowledge translation, and tracking the effectiveness of health marketing campaigns. Moreover, analyzing how people search and navigate the Internet for health-related information, as well as how they communicate and share this information, can provide valuable insights into health-related behavior of populations. Seven years after the infodemiology concept was first introduced, this paper revisits the emerging fields of infodemiology and infoveillance and proposes an expanded framework, introducing some basic metrics such as information prevalence, concept occurrence ratios, and information incidence. The framework distinguishes supply-based applications (analyzing what is being published on the Internet, eg. on Web sites, newsgroups, blogs, microblogs and social media) from demand-based methods (search and navigation behavior), and further distinguishes passive from active infoveillance methods. Infodemiology metrics follow population health relevant events or predict them. Thus, these metrics and methods are potentially useful for public health practice and research, and should be further developed and standardized.

Political Candidate Campaign Advertising: A Selected Review of the Literature.

Science.gov (United States)

Hellweg, Susan A.

This paper provides a selected review of political candidate campaign advertising studies from the political science, mass communication, advertising, and political communication literature. The paper examines the literature in terms of research pertaining to (1) candidate advertising content (commercials for male versus female candidates and for…

Crisis Communication in the Spanish Public Administration: Organizational Culture and Empirical Evidence

Directory of Open Access Journals (Sweden)

Ismael Crespo

2017-11-01

Full Text Available Catastrophes, earthquakes, pandemics, epidemic diseases, emergencies and the disruption of basic services are just a few of the unpredictable events which show how rapidly crises can develop and how important it is for governments and public administrations to manage their crisis communication effectively.Experience from national crises (the politics behind the Ebola crisis, Lorca earthquake, the neighborhood movement of Gamonal in Burgos, the unauthorized strike by air traffic controllers in 2010 or the train crash in Angrois shows that effective communication requires extensive preparation and this article presents one of the first empirical works on the crisis communication of public administrations in Spain.This research aims to describe the state of the practice of crisis communication in the different levels of the Spanish Public Administration (State, Autonomous Communities and municipalities, based on the perceptions of its workers. To achieve this objective, a poll study was developed, with references to crisis cases managed by the Spanish Public Administration.

How Do Online Citizens Persuade Fellow Voters? Using Twitter During the 2012 Dutch Parliamentary Election Campaign

NARCIS (Netherlands)

Dayican, B.; Amrit, Chintan Amrit; Aarts, Kees; Dassen, A.

2014-01-01

This article explores how Twitter was used by voters to participate in electoral campaigning during the Dutch election campaign of 2012. New social media networks like Twitter are believed to be efficient tools of communication between electoral candidates and voters during electoral campaign

Destigmatizing hepatitis B in the Asian American community: lessons learned from the San Francisco Hep B Free Campaign.

Science.gov (United States)

Yoo, Grace J; Fang, Ted; Zola, Janet; Dariotis, Wei Ming

2012-03-01

Compared to any other racial/ethnic group, Asian Americans represent a population disproportionately affected by hepatitis B virus (HBV) infection, a leading cause of liver cancer. Since 2007, the San Francisco Hep B Free (SFHBF) Campaign has been actively creating awareness and education on the importance of screening, testing, and vaccination of HBV among Asian Americans. In order to understand what messages resonated with Asian Americans in San Francisco, key informant interviews with 23 (n = 23) individuals involved in community outreach were conducted. A key finding was the ability of the SFHBF campaign to utilize unique health communication strategies to break the silence and normalize discussions of HBV. In addition, the campaign's approach to using public disclosures and motivating action by emphasizing solutions towards ending HBV proved to resonate with Asian Americans. The findings and lessons learned have implications for not only HBV but other stigmatized health issues in the Asian American community.

Public trust and better communication is still needed

International Nuclear Information System (INIS)

Cho, H.S.

2007-01-01

Korean nuclear regulatory agency (KINS) has recently changed its 'safety philosophy': The final goal of nuclear safety should he achievement of psychological and emotional security of people rather than simple attainment of engineering safety targets. This significant progress is not widely known for public. But, its new attitude was confirmed when a nuclear reactor for research purpose, which was located in a metropolitan city, leaked a small amount of radioactive materials in 2005. The agency focused on the fact itself that radioactive materials were released into environment although its amount of radioactivity was negligible from engineering perspective. Does this mean that 'science-technology centrism' which has widely pervaded nuclear circle begin to collapse from the regulatory agency? There has been certain degree of advancement in openness of information, increasing transparency, communication efforts toward public and local. people. However, it should he noted that regulatory activity has not attained enough trust from public. Four points are pointed out for regulatory agency to get further people's trust. First, nuclear agency's institutional independence is still uncertain. The Ministry of Science and Technology, which is in charge of nuclear safety by controlling KINS, at the same time promotes nuclear industry by managing nuclear R and D activities. Cultural aspects should also be noted. People tend to regard regulatory agency as 'friends' of nuclear. Second, regulatory activities are passive and not preventive in many cases. It is needed to make people convince that the regulatory agency defend their interest first when it competes with the interest of industry. Third, communication with public is lacking. Even transparent procedure and openness of information may result in limiting public access if its content and meaning are not fully communicated. Fourth, knowing more about media is needed. Understanding news production processes may contribute to

Effects of the Fataki campaign: addressing cross-generational sex in Tanzania by mobilizing communities to intervene.

Science.gov (United States)

Kaufman, Michelle R; Mooney, Alyssa; Kamala, Benjamin; Modarres, Najmeh; Karam, Robert; Ng'wanansabi, Deo

2013-07-01

The national multimedia "Fataki" campaign aired in Tanzania from 2008 to 2011 with the goal of addressing cross-generational sex (CGS) by mobilizing communities to intervene in CGS relationships. A cross-sectional household survey was used to evaluate the campaign. Logistic regression analysis found a dose-response relationship between campaign exposure and interpersonal communication about CGS, intervening in CGS relationships, and lower CGS engagement among women. No association was found between campaign exposure and current CGS involvement among men, though longer-term data collection may be needed to assess changes in relationship patterns. Findings indicated that engaging in interpersonal communication about CGS was associated with a higher likelihood of actually intervening. Strategies to generate further discussion surrounding CGS and increase impact, such as through community-based components to supplement campaigns, are discussed.

Public Safety Communications: Policy, Proposals, Legislation and Progress

National Research Council Canada - National Science Library

Moore, Linda K

2005-01-01

Since September 11, 2001, the effectiveness of America's communications capabilities in support of the information needs of first responders and other public safety workers has been a matter of concern to Congress...

The Dark Snow Project: a hybrid research communication program

Science.gov (United States)

Box, J. E.; Sinclair, P.

2015-12-01

The Dark Snow Project, to crowd fund and communicate Greenland ice-climate interactions expedition research, was a baptism by fire climate communications venture. We did it without a guide book and ran on pure inspiration. Along the way, we acquired quite some of the communication skill set: marketing; social psychology; crowd funding; conventional media; video production; social media.The aim of this presentation is to inventory lessons learned, experience, and resolve recommendations how to do it better for those adventurous enough to do a crowd funded actvity. Key themes are amplifying basic research, engagement in citizen science, outreach, communication.Quickly, one begins thinking of success tactics, like launching news on a Monday instead of a Saturday or keeping the conversation going by telling the story from different and evolving perspectives. The experience taught that unconventional funding is harder won than conventional funding. Yet, because the support came from unconventional sources, the public, we began tapping a large resource in citizen science engagement. If having a compelling call to action such a campaign can be a significant source of sustain. What had also proven difficult was doing it with a small team when each of the following skills demands a larger group; running a media campaign; logistics; video recording and editing; social media promotion; conventional media engagement. The issue and brand awareness grows in a snowball effect encouraging us to run successive annual campaigns.Now in third year, the project can be more effective if upscaling from a single to a multi-cell organization.

Risk communication between Experts and the Public: Perceptions and Intentions

International Nuclear Information System (INIS)

Sjoeberg, Lennart; Verhost, Philippe; Bouzon, Arlette

2002-01-01

This paper develops a conceptual and theoretical analysis of risk communication in cases where experts and the public have widely divergent views about the size of a risk: experts find it very small but some members of the public have an opposite view. Other members of the public agree with the experts. Applications are chosen from the risk management problems inhere in the handling of spent nuclear fuel. It is pointed out that the conflicting views have very different bases.The role of trust is analyzed and while it is a crucial issue, it is much broader than what has usually been assumed. Trust refers not only to social trust (i.e. trust in experts or authorities/corporation) but also to basic notions regarding knowledge and science. In a communication situation, the communicated position with regard to risk seems may not be perceived correctly by any of the parties, and positions tend to be entrenched

Conflict, public communication, and radioactive waste management

International Nuclear Information System (INIS)

Payne, B.A.; Williams, R.G.

1985-01-01

Of the technical, political, and social problems associated with radioactive waste management, least is known about the latter two. Lay persons tend to generalize negative attitudes about other nuclear activity to radioactive waste management. Thus, conflict appears inevitable between the general public, citizen action groups, and decision-makers on radioactive waste management. The basis of conflict can be found in the value orientation of certain groups and in differing perceptions of risk. The paper is in three parts. First the sources of conflict over radioactive waste management issues are reviewed. The negative attitudes and fears of the public toward different types of projects involving radioactivity, value conflicts, and differential perceptions of risk are cited as sources. Next are discussed the consequences of conflict in terms of sociological theory. Finally, discussed is how conflict can be directed and managed to produce an informed decision-making process. When the public is sensitized to an issue, when prevailing attitudes on the issue are negative, and when perceived risks are high - all of which are characteristic of waste management issues - specific steps should be taken to establish a legitimate process of communication and interaction between the public and the sponsor agency. When conflict is recognized as inevitable, the goal of a communications programs is no longer to avoid it. It is to use the increased awareness to increase knowledge about waste management issues and public participation in decisions so that the final solution is acceptable at some level to all parties. Other benefits, such as increased agency/group cohesion, can also be realized as consequence of conflict

Communicating astronomy with the public in Cuba

Science.gov (United States)

Alvarez, O.

2008-06-01

Communicating astronomy with the public to produce attractive materials for a broad audience on TV is a difficult job in a third world country. One way of developing effective communication in fields like astronomy, astrophysics, and cosmology whilst connecting the professional astronomer with a majority of the people is to combine the knowledge of the scientist with the most spectacular TV production methods of first world countries: integrating, through commentary and analysis, astronomy and science into the public debate of lay citizens. Here I present my ten years of experience of presenting a TV programme devoted to general science outreach. I also comment on the progress of the construction of the new planetarium, a cultural centre for science and technology, to be opened as part of the commemoration activities for the 2009 International Year of Astronomy. It is hoped to guide the interest of the people of Cuba towards basic science and astronomy in the most populated and frequented area of the country.

Evidence of the Impact of the truth FinishIt Campaign.

Science.gov (United States)

Vallone, Donna; Cantrell, Jennifer; Bennett, Morgane; Smith, Alexandria; Rath, Jessica M; Xiao, Haijun; Greenberg, Marisa; Hair, Elizabeth C

2018-04-02

Over the past decade, public education mass media campaigns have been shown to be successful in changing tobacco-related attitudes, intentions, and behaviors among youth and young adults. In 2014, the national truth® campaign re-launched a new phase of the campaign targeted at a broad audience of youth and young adults, aged 15-21, to help end the tobacco epidemic. The study sample for this analysis is drawn from the Truth Longitudinal Cohort (TLC), a probability-based, nationally representative cohort designed to evaluate the relationship between awareness of truth media messages and changes in targeted attitudes, beliefs, and behaviors over time. The sample for this study was limited to those with data at baseline and three subsequent follow-up surveys (n = 7536). Logistic regression models indicate that truth ad awareness is significantly associated with increases in targeted anti-tobacco attitudes as well as reduced intentions to smoke over time, holding constant baseline attitudes and intentions. Results also suggest a dose-response relationship in that higher levels of truth ad awareness were significantly associated with higher likelihood of reporting agreement across all five attitudinal constructs: anti-smoking imagery, anti-social smoking sentiment, anti-tobacco social movement, anti-tobacco industry sentiment, and independence. Longitudinal results indicate a significant dose-response relationship between awareness of the new phase of the truth campaign and campaign-targeted attitudes and intentions not to smoke among youth and young adults. Findings from this study confirm that a carefully designed anti-tobacco public education campaign aimed at youth and young adults is a key population-level intervention within the context of an expanding tobacco product landscape and a cluttered media environment. As tobacco use patterns shift and new products emerge, evidence-based public education campaigns can play a central role in helping the next generation to

"Be Stupid!" -An analysis of lifestyle and gender in a Diesel advertising campaign

OpenAIRE

Syrstad, Ingvild

2013-01-01

Master's thesis in Literacy Studies This thesis is a study of contemporary advertising, aiming to show how the global jeans brand Diesel communicates aspects of lifestyle and gender in their campaign Be Stupid from 2010. By an analysis of the campaign, the thesis attempts to advocate the importance of advertising in our contemporary society, and why this campaign can be regarded as an important literacy practice.

New perspectives and evidence on political communication and campaign effects.