WorldWideScience

Sample records for production marketing operation

  1. Evaluation on Core Competitiveness of Wholesale Market of Agricultural Products Based on CWAA Operator

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    According to relevant data,we select five indices,namely management ability,organization and management capability,enterprise culture,development ability and technical equipment ability,to establish the index system of core competitiveness of wholesale market of agricultural products.Based on combination weight arithmetic average(CWAA) operator,we advance an evaluation model of core competitiveness of wholesale market of agricultural products which involves participation of many people.By inviting five exerts,we conduct evaluation in terms of management ability of wholesale market of agricultural products,organization and management capability of leadership,enterprise culture of wholesale market of agricultural products,future development ability of wholesale market of agricultural products,and exiting technical equipment ability of wholesale market of agricultural products.We adopt hundred-mark system to grade and evaluate core competitiveness of wholesale market of agricultural products.The results show that the experts’ evaluation score of core competitiveness of wholesale market of agricultural products is high.The evaluation result is reasonable and authentic and this model is feasible.

  2. Marketing co-operatives

    NARCIS (Netherlands)

    G.W.J. Hendrikse (George); C.P. Veerman (Cees)

    2000-01-01

    textabstractMarketing co-operatives (MCs) are analysed from an incomplete contracting perspective. The requirement of the domination of control by the members of a MC is a threat to the survival of a MC in markets where the level of asset specificity at the processing stage of production is

  3. Planning operations before market launch for balancing time-to-market and risks in pharmaceutical supply chains

    DEFF Research Database (Denmark)

    Hansen, Klaus Reinholdt Nyhuus; Grunow, Martin

    2015-01-01

    Shorter product life cycles and the resulting increase in new product introductions boost the importance of product launch operations. In the pharmaceutical sector, product launch operations are of particular importance, as companies seek to reduce time-to-market to better exploit patent protection....... Large volumes of product need to be ready to fill the downstream supply chain immediately at market launch. Building up the required inventory is, however, connected to several risks. In addition to the risk associated with the lack of demand information for a new product, there are several risks unique...... to the pharmaceutical sector. After approval by central authorities such as the FDA or EMA, a new drug still needs to receive market authorization, which is in most cases granted by some local authorities – in Europe, for example, by more than 30 national and regional bodies. The duration of these different market...

  4. Data Service:Characteristics,Market Structure,and the Role of Operator

    Institute of Scientific and Technical Information of China (English)

    LI Ruo-peng; LU Ting-jie

    2005-01-01

    To study characteristics and market structure of data service and the role of operator,this paper makes a commercial model by applying the theory of intermediaries and neoclassic economics.Data service has different economic characteristics from voice service.Firstly,production mode of data service is roundabout production,secondly,driving power of data service is economies of specialization,and finally,management method of data service is impersonal management.In data service market,information asymmetry and barrier to entry determine transaction efficiency and the specialization level of service providers indirectly.Therefore,operator should intervene in the market by offering trade service in order to promote development of service providers.Because of different quality of service providers,market structure of data service must be the state that trade platform built by operator and intermediary platform built by operator coexists.

  5. Market analysis of shale oil co-products. Appendices

    Energy Technology Data Exchange (ETDEWEB)

    1980-12-01

    Data are presented in these appendices on the marketing and economic potential for soda ash, aluminia, and nahcolite as by-products of shale oil production. Appendices 1 and 2 contain data on the estimated capital and operating cost of an oil shales/mineral co-products recovery facility. Appendix 3 contains the marketing research data.

  6. Promising Products for Printing and Publishing Market

    Directory of Open Access Journals (Sweden)

    Renata Činčikaitė

    2011-04-01

    Full Text Available The article surveys printing and publishing market and its strong and weak aspects. The concept of a new product is described as well as its lifetime and the necessity of its introduction to the market. The enterprise X operating on the market is analyzed, its strong and weak characteristics are presented. The segmentation of the company consumers is performed. On the basis of the performed analysis the potential promising company products are defined.Article in Lithuanian

  7. Coal gasification and the power production market

    International Nuclear Information System (INIS)

    Howington, K.; Flandermeyer, G.

    1995-01-01

    The US electric power production market is experiencing significant changes sparking interest in the current and future alternatives for power production. Coal gasification technology is being marketed to satisfy the needs of the volatile power production industry. Coal gasification is a promising power production process in which solid coal is burned to produce a synthesis gas (syn gas). The syn gas may be used to fuel combustion integrated into a facility producing electric power. Advantages of this technology include efficient power production, low flue gas emissions, flexible fuel utilization, broad capability for facility integration, useful process byproducts, and decreased waste disposal. The primary disadvantages are relatively high capital costs and lack of proven long-term operating experience. Developers of coal gasification intend to improve on these disadvantages and lop a strong position in the power generation market. This paper is a marketing analysis of the partial oxidation coal gasification processes emerging in the US in response to the market factors of the power production industry. A brief history of these processes is presented, including the results of recent projects exploring the feasibility of integrated gasification combined cycle (IGCC) as a power production alternative. The current power generation market factors are discussed, and the status of current projects is presented including projected performance

  8. Surviving and thriving in the current and future Nigerian petroleum products market

    International Nuclear Information System (INIS)

    Ali, Y.G.

    1998-01-01

    Currently, the petroleum products market is totally regulated. The operations and pricing mechanism must be conducted under prevailing Government rules and regulations. Indeed, in Nigeria today, no industry is as regulated as the Oil Industry (downstream emphasised) - which constitute the totality of petroleum products market. This situation has arisen as a result of the seeming classification of the oil industry as being strategic. Due to the regulations of the market, it can no longer adapt to the changing economic trend of liberalization and interplay of market forces, even when under serious pressure to yield to the dynamics of free market enterprise. As a result of the resistance to change, the market becomes stressed and over-burdened by the shackles of regulation which leads to a breakdown of the system and the impact becomes noticeable almost immediately. Needless to emphasize that, for the petroleum products market to survive and thrive, a cursory look at what obtains currently would afford us the opportunity to access the strength and weaknesses of such system, with a view to ascertaining the survival strategy to be applied for sustainable growth. In addition, a serious examination of the roles being played by the key operators in the petroleum products market otherwise called down stream operators (refineries, pipelines and marketers) is imperative. Since it requires the co-operation of the operators to achieve synergy in the market, any bottleneck arising from any of the sub-sectors has the capacity to disrupt the system

  9. Power plant operation and management in a deregulated market

    Energy Technology Data Exchange (ETDEWEB)

    Carraretto, Cristian [Department of Mechanical Engineering, University of Padova, Via Venezia, 1-35131 Padova (Italy)

    2006-05-15

    This paper analyzes the influence of electricity deregulation on the design, operation and management of the power plants owned by strategic and non-strategic producers. After a sensitivity analysis aimed at finding market conditions of profitable operation for thermal and hydroelectric power plants, a Nash-equilibrium market model is used to determine producers' optimum strategies, depending on their relative market power and overall production characteristics. Attention is then focused on the operation of single thermal power plants. Their short-term management plans and consequent effects on emission levels and residual life are described. The available reserve for primary and secondary control deriving from producers' market strategies is discussed. Some design options to improve combined cycles contribution to reserve service are finally described. The paper discusses these problems with a general approach, and uses many cases and examples derived from the current Italian scenario. (author)

  10. Power plant operation and management in a deregulated market

    International Nuclear Information System (INIS)

    Carraretto, Cristian

    2006-01-01

    This paper analyzes the influence of electricity deregulation on the design, operation and management of the power plants owned by strategic and non-strategic producers. After a sensitivity analysis aimed at finding market conditions of profitable operation for thermal and hydroelectric power plants, a Nash-equilibrium market model is used to determine producers' optimum strategies, depending on their relative market power and overall production characteristics. Attention is then focused on the operation of single thermal power plants. Their short-term management plans and consequent effects on emission levels and residual life are described. The available reserve for primary and secondary control deriving from producers' market strategies is discussed. Some design options to improve combined cycles contribution to reserve service are finally described. The paper discusses these problems with a general approach, and uses many cases and examples derived from the current Italian scenario. (author)

  11. Design and Operation of Distribution Markets

    Science.gov (United States)

    Parhizi, Sina

    The growing penetration of distributed prosumers especially microgrids poses new challenges to the operation of wholesale markets and distribution power systems. Price spikes and higher uncertainty are among these consequences. Distribution markets are envisioned as a remedy to streamline integration of distributed resources and microgrids in the electricity market. This dissertation offers an analytical formulation of electricity markets in the distribution level, considering various prevailing aspects of the market operation problem. The prevailing challenges in regards to integration of microgrids in the electricity markets are illustrated first, and the distribution market operator (DMO) construct is outlined. The day-ahead scheduling of a microgrid participating in a DMO market is formulated and studied. Then the operation of distribution markets integrated with large numbers of responsive participants is considered, and its transactions with the distribution market participants on one hand, and the wholesale market on the other hand are modeled and studied. The market settlement and clearing, essential in operation of distribution markets, is considered and solved. The pricing mechanism in a distribution market is proposed and the relation of distribution and transmission and distribution prices is studied. A more advanced pricing mechanism considering voltages and reactive power is developed and studied. In order to offer a more accurate pricing structure within the distribution system, a linearized distribution power flow is utilized. The performance of the proposed methods is analyzed and the results are presented. Markets have been recently envisioned to be a suitable instrument for integration of distributed energy resources in the distribution system, but most of the discussions surrounding this topic is at the conceptual level. In this work, it is demonstrated that distribution markets are effective in integrating microgrids and distributed resources

  12. Toward meso-level product-market network indices for strategic product selection and (re)design guidelines over the product life-cycle

    NARCIS (Netherlands)

    Vermeulen, B.; Kok, de A.G.

    2010-01-01

    Many methods to arrive at a product-market choice through selection and (re)design assume stationary demand and a stable range of products to pick and maximize profit trading off operational performance in manufacturing versus (under)servicing certain market segments. The determination and

  13. PRODUCT BRAND IDENTITY – A FACTOR OF SUCCESSFUL MARKET POSITIONING OF A BRAND

    Directory of Open Access Journals (Sweden)

    Branislav Lijović

    2012-12-01

    Full Text Available This paper begins with the term product brand identity as the new market paradigm. It aims to define the term product brand identity and its significance for realisation of the market value of a product’s brand and overall marketing goals of an economic operator. The strategy of economic operator and desired market positioning of a brand is implemented by means of product brand identity and a combination of its elements. Systematic creation and identity management of a product’s brand resulted in the uniqueness of the brand, and set the foundation for building the entire process of product brand management.

  14. Operations open-market as instrument money-credit politics of NBU

    OpenAIRE

    Karacharova, K.

    2014-01-01

    In the article essence and progress of operations trends aregeneralized open-market as an instrument of monetarypolicy of NBU. Connection is certain between the height ofamount of money and by a gross internal product. The basic obstacles of relatively active application of suchinstrument of monetary policy are certain, a operationsopen-market.

  15. Culture, Product Advertising, and Advertising Agency Operations ...

    African Journals Online (AJOL)

    Culture, Product Advertising, and Advertising Agency Operations. ... As a means of telling the market about a new product, advertising persuades and reminds the audience of their continuous support of the ... AJOL African Journals Online.

  16. Petroleum product market outlook

    International Nuclear Information System (INIS)

    2005-09-01

    The influence of petroleum market disturbances on price increases was discussed with particular reference to Hurricane Katrina and the loss of refinery production and damage to oil infrastructure in the United States. The supply of petroleum products in Canada will be very tight heading into the winter of 2006, despite the fact that Canadian refineries are operating at full capacity to ensure an adequate supply of gasoline and diesel fuel for consumers. In addition to refinery production, petroleum supplies are also determined by the adequacy of inventories and the efficiency of the infrastructure in place to deliver products to where they are needed. The lack of spare capacity has reduced the flexibility of the North American refining system to respond to further disruptions. Refiners were asked to provide information on 4 areas of their operations in order for Natural Resources Canada to analyze the short-term outlook for petroleum products markets. The 4 areas included refinery utilization rates and capability to increase production; any planned refinery turnaround that would affect petroleum product supplies; inventory levels compared to levels in previous years; and, any logistical problems that could affect product distribution. A graph depicting the relationship between Canadian production of gasoline and domestic sales clearly illustrated the seasonal nature of gasoline consumption and that production in Canada is much higher than consumption. Canada exports large volumes of gasoline, primarily to the United States eastern seabord from refineries in Atlantic Canada. The trend is similar for diesel fuel. Demand for both gasoline and diesel is expected to continue to grow in 2005 as high prices have had a limited impact on demand growth. In general, the Ontario/Quebec region is short of gasoline and must import gasoline during the summer months to cover the shortfall. It was noted that motorists and homeowners who heat with oil will bear the burden of higher

  17. Product-Marketing Innovation, Skills, and Firm Productivity Growth

    DEFF Research Database (Denmark)

    Junge, Martin; Severgnini, Battista; Sørensen, Anders

    2016-01-01

    The role of product and marketing innovation for productivity growth is addressed using survey and register data for the Danish economy. It is hypothesized that product and marketing innovation are complementary inputs and that innovation activities are skill-intensive. It is established...... that product and marketing innovation in skill-intensive firms results in significantly faster productivity growth. Moreover, product and marketing innovation have independent roles in productivity growth, which cannot be attributed to organizational changes. Finally, we apply an instrument variable approach...... for firms, innovation choices to study endogeneity. The results strongly support the idea that product–marketing innovation leads to faster productivity growth in skill-intensive firms....

  18. Agricultural Productivity, Co-Operatives and Organisational ...

    African Journals Online (AJOL)

    Huria: Journal of the Open University of Tanzania ... can enhance productivity and increase farmers' income by bringing financial services closer. ... of Kimuli Agricultural Marketing Co-operative Society (AMCOS) and Muungano Savings and ...

  19. Some Comments on Marketing AIP Information Products and Services.

    Science.gov (United States)

    King, Donald W.; Brown, A. M.

    This study was addressed to marketing considerations for the American Institute of Physics (AIP) information products and services. The general system and its operation in a marketing environment, including promotion, channels of distribution and pricing are covered. Particular emphasis is placed on the cost/demand/price relationship for four…

  20. Spanish Power Exchange Market Concepts and Operating Experience

    International Nuclear Information System (INIS)

    Gonzalez, J. J.; Gamito, C.

    2000-01-01

    On January, 1st, 1998, the Spanish Electricity Market started operations. All generators, distributors, commercialization companies, and final consumers negotiate al power exchanges either through the spot market or using bilateral contracts. The Spanish Power Exchange Market Operator (Compania Operadora del Mercado Espanol de electricidad, OMEL) is responsible for the management of the market and for the economic settlement and billing of a transactions on the Power Exchange market, and the technical operational process handled by the System Operator. This paper describes in detail the Spanish market principles and the experience gathered through the design, installation and first two years of market operation. The paper presents also the Spanish market results from January 1998 up to December 1999 indicating each specific market results and aggregate statistics. (Author)

  1. The role of coordinated marketing-operations strategy in services : Implications for managerial decisions and execution

    NARCIS (Netherlands)

    Dixon, M.; Rhee, van der B.; Karniouchina, E.; Verma, R.; Victorino, L.

    2014-01-01

    The purpose of this paper is to discuss the importance of a coordinated marketing and operations strategy in goods and service producing business organizations. Customer engagement and co-production are imperative service delivery considerations, and therefore an aligned marketing and operations

  2. Nuclear-Renewable Energy Systems Secondary Product Market Analysis Study

    Energy Technology Data Exchange (ETDEWEB)

    Deason, Wesley Ray [Idaho National Lab. (INL), Idaho Falls, ID (United States)

    2015-06-01

    In order to properly create a program surrounding the development of any technological concept it is necessary to fully understand the market in which it is being developed. In the case of Integrated Nuclear-Renewable Hybrid Energy Systems (HES), there are two economic markets in which it must be able to participate in: the electricity market and the secondary product market associated with the specific system. The purpose of the present report is to characterize the secondary product market in the U.S. and to provide recommendations for further developing the HES program. While HESs have been discussed in depth in many other reports, it is helpful to discuss them briefly in the present work [REF]. The concept of the HES can be deduced to a system, featuring a combination of a nuclear power plant, a renewable energy source, and an industrial manufacturing plant . The system is designed in a fashion that allows it either to produce electricity or to manufacture a secondary product as needed. The primary benefit of this concept lies in its ability to maximize economic performance of the integrated system and to manufacture products in a carbon-free manner. A secondary benefit is the enhanced supply-side flexibility gained by allowing the HES to economically provide grid services. A key tenant to nuclear power plant economics in today’s electricity market is their ability to operate at a very high capacity factor. Unfortunately, in regions with a high penetration of renewable energy, the carbon free energy produced by nuclear power may not be needed at all times. This forces the nuclear power plant to find a user for its excess capacity. This may include paying the electric grid to find a user, releasing energy to the environment by ‘dumping steam’, or reducing power. If the plant is unable to economically or safely do any of these actions, the plant is at risk of being shutdown. In order to allow for nuclear power plants to continue to contribute carbon free

  3. Nuclear-Renewable Energy Systems Secondary Product Market Analysis Study

    International Nuclear Information System (INIS)

    Deason, Wesley Ray

    2015-01-01

    In order to properly create a program surrounding the development of any technological concept it is necessary to fully understand the market in which it is being developed. In the case of Integrated Nuclear-Renewable Hybrid Energy Systems (HES), there are two economic markets in which it must be able to participate in: the electricity market and the secondary product market associated with the specific system. The purpose of the present report is to characterize the secondary product market in the U.S. and to provide recommendations for further developing the HES program. While HESs have been discussed in depth in many other reports, it is helpful to discuss them briefly in the present work [REF]. The concept of the HES can be deduced to a system, featuring a combination of a nuclear power plant, a renewable energy source, and an industrial manufacturing plant . The system is designed in a fashion that allows it either to produce electricity or to manufacture a secondary product as needed. The primary benefit of this concept lies in its ability to maximize economic performance of the integrated system and to manufacture products in a carbon-free manner. A secondary benefit is the enhanced supply-side flexibility gained by allowing the HES to economically provide grid services. A key tenant to nuclear power plant economics in today's electricity market is their ability to operate at a very high capacity factor. Unfortunately, in regions with a high penetration of renewable energy, the carbon free energy produced by nuclear power may not be needed at all times. This forces the nuclear power plant to find a user for its excess capacity. This may include paying the electric grid to find a user, releasing energy to the environment by -dumping steam', or reducing power. If the plant is unable to economically or safely do any of these actions, the plant is at risk of being shutdown. In order to allow for nuclear power plants to continue to contribute carbon free

  4. Product-Marketing Innovation, Skills and Firm Productivity Growth

    DEFF Research Database (Denmark)

    Junge, Martin; Severgnini, Battista; Sørensen, Anders

    The role of product and marketing innovation for productivity growth is addressed using survey and register data for the Danish economy. It is argued that marketing and product innovation are complementary inputs and that innovation activities are skill-intensive. It is found that product...... and marketing innovation in skill-intensive firms results in significantly faster productivity growth than in unskilled-intensive firms that introduce this combination of innovation activities. More precisely, an increase in the share of educated workers of one percentage point, increases productivity growth...... by around 0.1 percentage point in firms with product and marketing innovation. In addition, it is found that firms that engage in product innovation but not in marketing innovation or the other way around do not demonstrate a growth effect from their innovation activities. It is also found that product...

  5. Marketing research: Pathway to optimal market oriented products ...

    African Journals Online (AJOL)

    This paper examines the role of marketing research as pathway to developing optimal market oriented products. The objectives of this paper among others are to (i) Establish whether the use of marketing research has effect on new product adoption process by consumers (ii) Find out if there is any relationship between the ...

  6. Production of sugar and alcohol: financial and operational strategies

    Directory of Open Access Journals (Sweden)

    Celma de Oliveira Ribeiro

    2014-12-01

    Full Text Available This article proposes the construction of an optimization model to define the product portfolio of a sugarcane mill, taking into account operational and financial aspects. It is considered that the revenue earned by a producer comes from the sale of sugar and alcohol in the physical market and the results obtained through hedging in the derivatives market of sugar. Employing CVaR (Conditional Value-at-Risk, as the risk measure, the model allows the construction of an efficient frontier and, according to the producer's risk tolerance, defines the optimal strategy of production (production mix and activity in the derivatives market (hedge ratio. Through the model the article also seeks to analyze the advantage of using the options market in the construction of financial hedging strategies in agricultural commodities markets.

  7. Product Market Integration, Comparative Advantages and Labour Market Performance

    DEFF Research Database (Denmark)

    Andersen, Torben M.; Rose Skaksen, Jan

    2003-01-01

    Product Market Integration, Comparative Advantages andLabour Market Performance@*In a two-country model with trade driven by comparative advantages, it is considered howimperfectly competitive labour markets are affected by lower frictions in international goodstrade. Easier goods trading...... is equivalent to increased mobility of employment acrosscountries and thus a change in the trade-off between wages and employment faced by wagesetters. While the effects of product market integration on the trade-off between wages andemployment in general is ambiguous, it is shown that product market...... integration works like ageneral improvement in productivity via the specialization it allows through trade.Unambiguously, real wages and employment and welfare improve upon reductions in tradefrictions, and therefore workers are better off irrespective of whether the market power ofunions is enhanced or muted...

  8. Smartphone's Operating Systems and market share

    OpenAIRE

    Ferreras Andreu, Javier

    2011-01-01

    During the last decades, mobile phone’s market has changed people’s communication ways. Several technological improvements have been reached mainly in the last fifteen years, making possible to add new features to mobile phones. As devices became more popular and included new services, a market grew around them. The following pages contain a market analysis from the different members of the mobile phone’s industry: manufacturers, operating system companies, operators, developers and custom...

  9. Managing Variety in Configure-to-Order Products - An Operational Method

    DEFF Research Database (Denmark)

    Myrodia, Anna; Hvam, Lars

    2014-01-01

    is to develop an operational method to analyze profitability of Configure-To-Order (CTO) products. The operational method consists of a four-step: analysis of product assortment, profitability analysis on configured products, market and competitor analysis and, product assortment scenarios analysis....... The proposed operational method is firstly developed based on both available literature and practitioners experience and subsequently tested on a company that produces CTO products. The results from this application are further discussed and opportunities for further research identified....

  10. Proactive Modeling of Market, Product and Production Architectures

    DEFF Research Database (Denmark)

    Mortensen, Niels Henrik; Hansen, Christian Lindschou; Hvam, Lars

    2011-01-01

    This paper presents an operational model that allows description of market, products and production architectures. The main feature of this model is the ability to describe both structural and functional aspect of architectures. The structural aspect is an answer to the question: What constitutes...... the architecture, e.g. standard designs, design units and interfaces? The functional aspect is an answer to the question: What is the behaviour or the architecture, what is it able to do, i.e. which products at which performance levels can be derived from the architecture? Among the most important benefits...... of this model is the explicit ability to describe what the architecture is prepared for, and what it is not prepared for - concerning development of future derivative products. The model has been applied in a large scale global product development project. Among the most important benefits is contribution to...

  11. Card products market in the Republic of Croatia

    Directory of Open Access Journals (Sweden)

    Ivana Šučur

    2007-12-01

    Full Text Available Card business in the Republic of Croatia started to develop more than 30 years ago in the form of non-bank card products, issued by American Express and Diners Club global payment systems. These card products were defined as standard charge cards and had been the only card products present in the market until bank cards appeared about ten years ago. The situation changed completely when banks started to enter the market as active participants in the card business. In co-operation with bank global payment systems, MasterCard Worldwide and Visa International, banks have issued several millions of various cards in just a few years, while non-bank issuers have followed the same trend with new card products. This paper explores the current situation in the domestic market; it determines who the cardholders of particular products are, which products they are familiar with, whether they use them or not and for what reason. Cardholders’ opinions, attitudes and preferences towards existing products have been explored, as well as the benefits they would like to get. The results obtained imply that cardholders are familiar with all bank and non-bank card brands, but that they use mostly those which provide them with specific benefits. Therefore, instead of focusing on providing more similar products, issuers should concentrate on designing differentiated products that have been tailored to cardholders’ real needs.

  12. Marketing technologically advanced products

    NARCIS (Netherlands)

    Bender, Horst

    1989-01-01

    This paper calls for a merger of technology and marketing under a customer value perspective; for an enhancement of the traditional technological innovation orientation of the technology-based firm with a market thrust. It establishes technology-based products as product-service offerings that are

  13. Development of export and import operations in the market of poultry production

    Directory of Open Access Journals (Sweden)

    Kyryliuk O.F.

    2017-12-01

    Full Text Available the article examines the current trends in the development of the poultry industry in Ukraine in the context of the deepening of European integration; the priorities of export and import operations in the world food markets are examined. In recent years, Ukraine has officially changed the vector of foreign policy and economy.

  14. Product Market Integration, Comparative Advantages and Labour Market Performance

    DEFF Research Database (Denmark)

    Andersen, Torben M.; Rose Skaksen, Jan

    2004-01-01

    of the specialization gains are similar to anincrease in labour productivity, whereas the labour market reform effectis similar to an increase in the degree of competition in the labourmarket. Wages, employment and welfare increase as a result of furtherproduct market integration. It is interesting to note......In this paper, we set up a two-country general equilibrium modelwhere trade unions have wage bargaining power. We show that adecrease in trade distortions inducing further product market integrationgives rise to specialization gains as well as a labour market reformeffect. The implications...... that the labourmarket reform effect of product market integration is achieved despitean increase in the wage level.JEL Classification: F15, J30, J50.Keywords: Trade frictions, wage formation, employment, welfaregains....

  15. A simple technique to increase profits in wood products marketing

    Science.gov (United States)

    George B. Harpole

    1971-01-01

    Mathematical models can be used to solve quickly some simple day-to-day marketing problems. This note explains how a sawmill production manager, who has an essentially fixed-capacity mill, can solve several optimization problems by using pencil and paper, a forecast of market prices, and a simple algorithm. One such problem is to maximize profits in an operating period...

  16. Organizational Structure and Product Market Competition

    OpenAIRE

    Jung Hur; Yohanes E. Riyanto

    2007-01-01

    We analyze an interaction between a firm’s choice of organizational structure and competition in the product-market. Two organizational structures are considered, namely a centralized-organization, whereby formal authority is retained by a principal, and a decentralized-organization, whereby formal authority is delegated to an agent. We show that the choice of organizational structure hinges on a trade-off between operating-profit and managerial effort. The principal may prefer to choose an o...

  17. Role of Household Members in Kolanut Production and Marketing in ...

    African Journals Online (AJOL)

    E M IGBOKWE

    Keyword: Household roles, kolanut, production, marketing ..... management system (i.e. they manage their kola farm by themselves), while 1.2% of ... obvious because land preparation is a tedious operation, hence not many women.

  18. Market Driving to Develop Rabbit Meat Products in Indonesia

    Directory of Open Access Journals (Sweden)

    Atien Priyanti

    2012-09-01

    Full Text Available Rabbit meat is a nutritional food containing high protein and low cholesterol, fat and sodium. Current research in rabbit production is aimed for developing production strategies to increase the nutritional and economic values of rabbit meat products as functional food. Nowadays, producing rabbit is a popular farming activity in many parts of Indonesia as a small and medium scale operation for food security and cash income. Rabbit farming is to produce meat, skin and hides, fur, organic fertilizers and pet or fancy animals. Consumption of rabbit meat is considered very low, due partly to low meat supply and inavailability of marketing. In some tourist areas, such as Lembang (West Java, Tawangmangu (Central Java, Sarangan and Batu (East Java rabbit meat is a specific food. Attempt to create and drive rabbit markets will simultaneously increase meat production to fulfill the demand and meet economic scale of farming. Hence, this will give significant impact to the farmers’ welfare. Availability of good quality meat, dissemination and diversification of meat products, production efficiency toward competitive price along with its proper marketing strategy will drive consumers’ preferences to consume more rabbit meat. Market driving needs to be created in order to promote rabbit meat products by establishing food outlets. This program has been developed by a farmers group in Magelang, Central Java. During the period of 2006 – 2007 the food outlets had increased to 5 outlets, and in 2012 become 9 outlets. This market driving will also have an impact on changing orientation of rabbit farming from traditional to a small and medium economic scale that will influence the production efficiency.

  19. The integration of the periodic production in the liberalized electric power markets: from the technic expenditures to the economic taxes imposed by the operating rules of the markets

    International Nuclear Information System (INIS)

    Menanteau, Ph.; Finon, D.; Lamy, M.L.

    2003-03-01

    In the framework of the climatic change and the energy supply safety, the european directive aims to promote the renewable energy production in Europe. Some of the renewable energy sources, as the wind power or the micro-hydroelectric power, are naturally periodic. Their introduction in the electric networks will create problems because of this periodic nature, problems which are new for the electric network producers and managers. These problems generate technical expenditures, which may be compensate by the economic penalties of the electric power market operating. In this context the document details the expenditures associated to the periodicity, the economic penalties by an analysis of the british market and analyses the possibilities to limit these economic penalties in order to reduce the conflicts between the electric market liberalization and the promotion of the renewable energies development. (A.L.B.)

  20. Integrated control centre: Trading system for operation in a deregulated power market

    International Nuclear Information System (INIS)

    Nyland, S.; Reinertsen, T.; Gunnestad, J.; Botnan, G.O.

    1995-01-01

    The paper presents a trade system for operation in a deregulated power market. The trade system (ICC-Trade) is one of the application programs in the Integrated Control Centre (ICC). The Norwegian deregulated power market is briefly described in order to discuss the consequences of the new power market for the power utilities. The paper will also deal with the interconnection to other ICC application programs and how to make use of the communication with SCADA systems for support of managing market activities. Finally some future developments are presented. The trade system is developed in cooperation between a research institute, vendors of control centres, and power utilities, and is planned to be a commercial product during the spring of 1995. Before release the product will be tested in real life by a pilot customer. 4 figs

  1. Research of opportunistic behavior in the market of non-standard products

    Directory of Open Access Journals (Sweden)

    Natalya Sergeyevna Grigoryeva

    2015-03-01

    Full Text Available Objective to study the characteristic features of opportunistic behavior in the markets of complex products not subject to standardization by the example of rendering services during constructionandassembling operations. Methods analysis synthesis collection and description of empirical data. Results a significant amount of theoretical material has been analyzed budgets of constructionandassembling operations have been analyzed normative documents have been studied. A poll of quantity surveyors supervisors of constructionandassembling operations consumers of services and works have been carried out. The differences were revealed in the kinds of opportunistic behavior in the nonstandard products markets compared to the standard products markets the results of those surveys were presented in the earlier works by the author. Scientific novelty it has been shown that in case of individual elaboration of each project due to the uniqueness of the result of economic activity as a single complex the opportunistic behavior has such prerequisites as high costs for measurements and control of the quantity and quality of the rendered services and used materials lack of professional competencies of the consumers in the sphere of activity of the producer. Practical value the key provisions and conclusions of the article can be used in the scientific and educational activity when viewing the issues of opportunistic revelations between economic subjects. nbsp

  2. Search in the product market and the real business cycle

    OpenAIRE

    Mathä, Thomas Y.; Pierrard, Olivier

    2009-01-01

    Abstract Abstract Empirical evidence suggests that most firms operate in imperfectly competitive markets. We develop a search-matching model between wholesalers and retailers. Firms face search costs and form long-term relationships. Price bargain results in both wholesaler and retailer markups, which depend on firms? relative bargaining power. We simulate the general equilibrium model and explore the role of product market search frictions for business cycles. We conclu...

  3. Marketing research of consumer preferences in juice products market in Kemerovo

    Directory of Open Access Journals (Sweden)

    T. F. Kiseleva

    2017-01-01

    Full Text Available In this paper, studies on juice products market in Kemerovo, preferences of Kemerovo residents buying juice products were conducted. With the help of the data obtained, the characteristics of juice products market in Kemerovo with the identification of the main suppliers of products were given. The object of the study in thiswork was the residents of Kemerovo. The purpose of the work was to study juice products market in Kemerovo, to investigate the preferences of Kemerovo residents buying juice products. The objectives of this work werethe following: characteristics of juice products market in Kemerovo, determining of the potential of the juice products market, analysis of the division of the market between producers, processing of the data obtained concerning the state of the juice products market in Kemerovo. The survey method was used to study the goals. Questioning is a method of collecting primary material in the form of a written survey of a large number of respondents to collect information on the state of certain aspects of the process under study. The questionnaire can cover a wide range of people, which makes it possible to minimize atypical manifestations, while personal contact with the respondent is not necessary. Another important advantage of the method is the convenience of performing mathematical processing of questionnaires. According to the processed questionnaires, advice of recommendation character, which is not mandatory for use, was given to the producers of juice products. Taking these recommendations into account, the manufacturer will be able to determine the characteristic and inherent features of the juice market in Kemerovo. Kemerovo residents were asked to answer a number of questions. The survey was conducted anonymously. The answers are informative and will be used for further study.

  4. Structure, control and regulation of the formal market for medicinal plants' products in Nigeria.

    Science.gov (United States)

    Oguntade, Adegboyega E; Oluwalana, Isaac B

    2011-01-01

    There are informal and formal markets for medicinal plants' products in Nigeria. The formal market is subject to the national regulatory framework for Food and Drug Administration and Control. It is relatively new and underdeveloped. This study was designed to appraise this market with special emphasis on the market participants, market structure, marketing functions performed, conduct of sellers in the market and; standards and regulations to which the market is subject. Information used for this study was collected through personal interviews and interactions with key participants in the market; especially the officials of regulatory agency. The market structure was analysed in terms of the share of market controlled by participants and product types. Concentration Ratios (CR2 and CR4) were used to assess the market share. Marketing functions being performed were described in terms of the exchange, physical and facilitating functions while the conduct was described in terms of pricing and promotional strategies. The regulatory framework under which the market operates was appraised. The market was highly concentrated with a CR2 and CR4 of 58.5% and 80.8 %; respectively. Imported products accounted for only 12.3% of the market. The predominant modes of presentation of the product were capsule (41.6%) and liquid (36.2%). About 20.77% of the products were classified as multivitamins, 13.85% were antibiotics while 10.77% addressed sexual dysfunctional problems. These products were regulated under the Food and Drug Administration and Control (NAFDAC) decrees, 1993-1999. Only 2.3% of the products have received full registration status while the others were only listed.

  5. Linkages between the markets for crude oil and the markets for refined products

    International Nuclear Information System (INIS)

    Didziulis, V.S.

    1990-01-01

    To understand the crude oil price determination process it is necessary to extend the analysis beyond the markets for petroleum. Crude oil prices are determined in two closely related markets: the markets for crude oil and the markets for refined products. An econometric-linear programming model was developed to capture the linkages between the markets for crude oil and refined products. In the LP refiners maximize profits given crude oil supplies, refining capacities, and prices of refined products. The objective function is profit maximization net of crude oil prices. The shadow price on crude oil gives the netback price. Refined product prices are obtained from the econometric models. The model covers the free world divided in five regions. The model is used to analyze the impacts on the markets of policies that affect crude oil supplies, the demands for refined products, and the refining industry. For each scenario analyzed the demand for crude oil is derived from the equilibrium conditions in the markets for products. The demand curve is confronted with a supply curve which maximizes revenues providing an equilibrium solution for both crude oil and product markets. The model also captures crude oil price differentials by quality. The results show that the demands for crude oil are different across regions due to the structure of the refining industries and the characteristics of the demands for refined products. Changes in the demands for products have a larger impact on the markets than changes in the refining industry. Since markets for refined products and crude oil are interrelated they can't be analyzed individually if an accurate and complete assessment of a policy is to be made. Changes in only one product market in one region affect the other product markets and the prices of crude oil

  6. Independent Electricity Market Operator integration management participant technical reference manual

    International Nuclear Information System (INIS)

    1999-01-01

    The document provides potential participants with the essential technical information to permit them to participate in the IMO-administered markets, and is not intended to be a complete technical reference manual for all issues within the realm of electricity production, distribution, or consumption. Written for the participants, it provides only that information which is relevant to the participant for interfacing with the IMO and participating in the market. Written as a generic guide, all the information contained within it may not be relevant to all the participants. The document's intent is to provide participants with a description of the various facilities and interfaces required by market participants to take part in the IMO-administered markets. The document supplements the market rules and provides installation, set-up, and configuration information for the various tools and facilities that will be required for market participation as a supplier, carrier/delivery (transmitter/distributor), generator, or consumer in the market. Aspects considered include: participant workstation specifications, dispatch workstation specification, message exchange, remote terminal unit specification, AGC operational RTU specification, real time network connection specification, telephone connection specification, revenue administration specification, funds administration specification, data catalogues, market information, power grid connection requirements, and appendices

  7. A new self-scheduling strategy for integrated operation of wind and pumped-storage power plants in power markets

    International Nuclear Information System (INIS)

    Varkani, Ali Karimi; Daraeepour, Ali; Monsef, Hassan

    2011-01-01

    Highlights: → A strategy for integrated operation of wind and pumped-storage plants is proposed. → Participation of both plants in energy and ancillary service markets is modeled. → The uncertainty of wind production is modeled by a novel probabilistic function. → The proposed strategy is tested on a real case in the Spanish electricity market. -- Abstract: Competitive structure of power markets causes various challenges for wind resources to participate in these markets. Indeed, production uncertainty is the main cause of their low income. Thus, they are usually supported by system operators, which is in contrast with the competitive paradigm of power markets. In this paper, a new strategy for increasing the profits of wind resources is proposed. In the suggested strategy, a Generation Company (GenCo), who owns both wind and pumped-storage plants, self-schedules the integrated operation of them regarding the uncertainty of wind power generation. For presenting an integrated self-schedule and obtaining a real added value of the strategy, participation of the GenCo in energy and ancillary service markets is modeled. The self-scheduling strategy is based on stochastic programming techniques. Outputs of the problem include generation offers in day-ahead energy market and ancillary service markets, including spinning and regulation reserve markets. A Neural Network (NN) based technique is used for modeling the uncertainty of wind power production. The proposed strategy is tested on a real wind farm in mainland, Spain. Moreover, added value of the strategy is presented in different conditions of the market.

  8. Product Innovation Strategies on Emerging Markets: Bringing Theory and Practice Together

    Directory of Open Access Journals (Sweden)

    Alina Irina POPESCU

    2013-12-01

    Full Text Available Emerging economies present the largest growth in the world, and thus tremendous growth opportunities. Developing products for emerging markets proves to be a difficult task requiring a fundamental shift in thinking, and the present paper aims at investigating the product innovation strategies available on emerging markets, theoretically and practically through examples and a case-study of the Romanian tablet market. At the beginning, the theoretical framework is described through the most relevant contributions to the field of product innovation. Some conceptual clarifications are provided, in the context of a widespread usage of terms in various fields of science. The second part of the paper attempts to define the ‘emerging markets’ and to find distinctive their characteristics, attempt hampered by their great diversity and complexity. The third part provides empirical support for the product innovation strategies used by local tablet producers in Romania. Findings show local tablet producers used the frugal innovation strategy in the first years of operations. Afterwards, the increasingly competitive market and the gradual sophistication of consumers made a shift in strategy, to new product development and innovation strategy, in the context of keeping the low-cost positioning of the locally produced tablets.

  9. Changed market conditions for biogas production; Foeraendrade marknadsvillkor foer biogasproduktion

    Energy Technology Data Exchange (ETDEWEB)

    Colnerud Granstroem, Sigrid; Gaaverud, Henrik; Glimhall, Alexandra

    2010-10-15

    The Swedish gas market consists mainly of the natural gas network that extends through the southwestern Sweden, and the local biogas markets. Biogas share of the Swedish gas market is growing steadily. The fact that the Swedish gas net is limited and fragmented forms an obstacle for biogas use to expand. That the gas market as a whole, natural gas included, must develop and expand is therefore a prerequisite for the large potential for Swedish Biogas to be realized. This in contrast with the ultimate objective to completely replace natural gas in the Swedish gas market. When policy changes are made in order to support biogas it is crucial for long-term competitiveness of biogas that these changes should not impact the natural gas market and hinder its development. Such a scenario would ultimately mean that also biogas development opportunities deteriorate. Biogas operations encounter three main problems that prevent or impede its expansion in the gas market. First, the potential for profitability in biogas production must be enhanced. Second, natural gas and biogas markets should be more integrated with each other. Thirdly, the biogas must be distributed in a cost-effective manner. The present investigation aims to supplement the Natural Gas Act with special provisions which takes into account the input and transmission of biogas. In addition to the production of biogas, it is now the producer's responsibility to clean the gas from water vapor, hydrogen sulfide and carbon dioxide and to augment the calorific value of the gas to the standard of Danish natural gas quality by propane addition and to ensure that the physical connection to network is available. There are thus a number of options available for shifting demarcation between biogas production and network operations. Short-term competitiveness of biogas would be strengthened most if purification and spiking the gas with propane and the connection to the network was imposed on network owners. In the

  10. Market Expansion and Productivity Growth: Do New Domestic Markets Matter As Much As New International Markets?

    OpenAIRE

    Baldwin, John R.; Yan, Beiling

    2012-01-01

    This paper asks how market expansion contributes to productivity growth. It investigates whether entry to both new international markets and new domestic markets is associated with greater productivity growth. It also examines whether exit from export markets is necessarily associated with deteriorating performance or whether it too can lead to success when associated with movements to new markets. Finally, the paper examines the strategy of firms that move to new markets after they withdraw ...

  11. Integrative smart market concept for system integration of decentralized generators and as a trading platform for grid operators; Integratives Smart Market Konzept zur Systemintegration dezentraler Erzeuger und als Handelsplattform fuer Netzbetreiber

    Energy Technology Data Exchange (ETDEWEB)

    Schmedes, Tanja [EWE AG, Oldenburg (Germany); Stadler, Michael [BTC AG, Oldenburg (Germany); Klose, Thomas [energy and meteo systems GmbH, Oldenburg (Germany); Hollinger, Raphael [Fraunhofer ISE, Freiburg im Breisgau (Germany); Ruettinger, Hannes [Fraunhofer AST, Ilmenau (Germany); Koch, Matthias [Oeko-Institut e.V., Freiburg im Breisgau (Germany); Rosinger, Christine [OFFIS - Institut fuer Informatik, Oldenburg (Germany)

    2012-07-01

    The E-Energy-Project eTelligence built and evaluated an energy market with low admission barriers. This market allowed different actors from the smart grid domain to trade electricity products. During a one year field trial the market was operated with real financial transactions between market participants taking place. To this end, it was necessary to completely integrate the market into energy trading processes currently in place. In addition to the field trial, simulations were carried out in order to demonstrate participation of a distribution system operator and to evaluate intraday-transactions with a high number of simulated market participants. This paper describes the market and gives information about the results attained during its operation. (orig.)

  12. Female Schooling, Non-Market Productivity, and Labor Market Participation in Nigeria

    OpenAIRE

    Aromolaran, Adebayo B.

    2004-01-01

    Economists have argued that increasing female schooling positively influences the labor supply of married women by inducing a faster rise in market productivity relative to non-market productivity. I use the Nigerian Labor Force Survey to investigate how own and husband's schooling affect women's labor market participation. I find that additional years of postsecondary education increases wage market participation probability by as much as 15.2%. A marginal increase in primary schooling has n...

  13. Competition analysis on the operating system market using principal component analysis

    Directory of Open Access Journals (Sweden)

    Brătucu, G.

    2011-01-01

    Full Text Available Operating system market has evolved greatly. The largest software producer in the world, Microsoft, dominates the operating systems segment. With three operating systems: Windows XP, Windows Vista and Windows 7 the company held a market share of 87.54% in January 2011. Over time, open source operating systems have begun to penetrate the market very strongly affecting other manufacturers. Companies such as Apple Inc. and Google Inc. penetrated the operating system market. This paper aims to compare the best-selling operating systems on the market in terms of defining characteristics. To this purpose the principal components analysis method was used.

  14. LICENCE, DESIGN AND MARKETING EXPERIENCE RELATING TO A PRODUCT OR PROCESS

    Directory of Open Access Journals (Sweden)

    LIVIU NEAMŢU

    2013-08-01

    Full Text Available Contracting a licence is buying or selling contract of technology, design and marketing experiencerelating to a product or process, and involves the contracting of knowledge and know-how. The granting of aninternational licence takes place when a company provides, in return for a fee or royalties, technology needed byanother firm to run business operations on a foreign market. When in this form, the granting of the licencerequires at least one of the following items: a brand name; operating experience; manufacturing technology;access to patents and trade secrets/industrial. Company that grants the licence get access on a foreign marketwith very low investment and, in many cases, the benefits of investment and market knowledge of a competentlocal firms. The company that received the licence get access to foreign technology, with a very smallinvestment. There are several very obvious advantages of activity under the license on international markets.The granting of a licence can improve cash flow situation for the company that attaches. Because the license ontechnology allows companies to bring products to market faster, the company enjoys early advantage of apositive balance of cash flow. In addition, obtaining a license means lower development costs. The licensedactivity may mean fewer profits in the long run. Immediate benefits of easy access to new technology, lower costsand the development of an early cash flow are attractive advantages of contracting a licence.

  15. Contracts and Information Structure in a Supply Chain with Operations and Marketing Interaction

    DEFF Research Database (Denmark)

    El Ouardighi, F.; Erickson, G.; Grass, D.

    2016-01-01

    and the consumer price. The state of the game is summarized in the firms' backlogs and the manufacturer's advertising goodwill. Depending on whether the supply chain members have and share state information, they may either make decisions contingent on the current state of the game (feedback Nash strategy......The objective of the paper is to study how wholesale price and revenue sharing contracts affect operations and marketing decisions in a supply chain under different dynamic informational structures. We suggest a differential game model of a supply chain consisting of a manufacturer and a single...... retailer that agree on the contract parameters at the outset of the game. The model includes key operational and marketing activities related to a single product in the supply chain. The manufacturer sets a production rate and the rate of advertising efforts while the retailer chooses a purchase rate...

  16. Marketing channels of banking products and services in contemporary business environment

    Directory of Open Access Journals (Sweden)

    Rakita Aleksandra

    2016-01-01

    Full Text Available Marketing application in banking is dating back to the 50s of 20th century, and since then its role is constantly changing. His modern role of synthesis of analysis, planning and control of the bank in the financial markets, achieved by the use of instruments of marketing mix (product, price, distribution and promotion. The paper is an analysis of the distribution function, and is primarily an overview of the modern distribution channels of banking products and services in the US, as the most developed markets and global trends carrier. In the paper is drafted the comparison of traditional and alternative distribution channels, in order to compare their advantages and disadvantages with the aim to find the optimum balance between them with the purpose to, on the one hand, meet customer needs, and on the other increase the efficiency of banking operations and lowered costs.

  17. Concurrent Engineering with IT-Tools for successful industrial products in a global market

    DEFF Research Database (Denmark)

    Conrad, Finn

    2003-01-01

    The paper presents and discusses research results concerning Concurrent Engineering with IT-Tools for Successful Industrial Products on a Global Market. Concurrent Engineering, often is called just ¿CE¿, that is a systematic approach to the integrated, concurrent design of products and related...... on the world market and the increasing global public demands, requirements and regulations for protection of the environment are both driving forces and challenges for improving the development of control and engineering design. There has always been an ongoing desire to develop and design systems to improve...... performance of products, productivity and efficiency of process operations. Smart use of simulation and modelling IT tools can improve many enterprises ability to compete and survive on the market. European Enterprises developing, designing and manufacturing hydraulic components and hydraulic systems...

  18. ORGANIC PRODUCTS, CONSUMER BEHAVIOR ON MARKET AND EUROPEAN ORGANIC PRODUCT MARKET SITUATION

    Directory of Open Access Journals (Sweden)

    Marcela Chreneková

    2011-07-01

    Full Text Available Normal 0 21 false false false MicrosoftInternetExplorer4 The market of organic products around the world increased its volume in Central and Eastern Europe with organic food market has a number of shared features, which include the relatively low demand for organic food, low share of regular customers, the problems of producers marketing, the lack of enterprises which process organic products. Consumer behavior purchasing organic foods is influenced by several factors, among which is dominated consumer personality, income, finances and lifestyle, as well as psychological factors such as perception, motivation, learning, cognition and attitudes. Cultural and social factors in consumer behavior exhibit a lesser degree. Organic fruit and organic vegetables quality is generally higher for content of biologically active substances such as vitamins, polyphenols and flavonoids. The content of pesticide residues in organic food is significantly lower than conventional production. Regular monitoring of chemical and microbiological safety of organic products already in the primary production occurring in the raw state and after working in various sectors of food, an intensification of awareness raising and targeted increased support for organic agriculture. Multifunctional sector and increased support for family farms oriented for sectors with higher added value than the home sale, production processing on the farm and so on. By support of the sale of high quality domestic production by the state will be possible to persuade more people to personal health status and greater consumption of organic food  affects the health and prevent the occurrence of various diseases.doi:10.5219/96  

  19. Unlimited productivity: your operation can achieve it

    Energy Technology Data Exchange (ETDEWEB)

    Bovino, V R

    1986-10-01

    Most mines substantially underestimate their real potential. The market for coal is global and people consider the problems are caused by uncontrolled production of foreign coal, however part of the problem is productivity, that is the ability to produce tons of coal in a cost-effective way, rather than production. Any operation can deliver unlimited productivity by developing the resource within their employees. This paper discusses the areas where the industry has gone wrong, including bureaucracy, blind faith in price rises, wages, adversaries; tradition, narrow job characteristics, conformance over performance for employees, management, money, self-limitations and benefit plans. It also describes three basic ways of improving productivity. These are positive management practices, employee participation and shared rewards.

  20. The Organic Products in the Green Marketing Laboratory

    Directory of Open Access Journals (Sweden)

    Victor Danciu

    2008-01-01

    Full Text Available A healthy way of life requires green products which protect the environment and the quality of life. Organic products have relevant green characteristics and particular benefits for the consumers, the producers and the environment. The benefits support the rapidly growing world market of organic food in both developed and developing countries. Green issues and products have a growing importance in Romania. Even if the Romanians have not become fans of the green products yet, a growing number of consumers prefer organic food. More important, Romanian organic food has success on the export markets. Supporting and promoting organic products on both domestic and international markets requires significant efforts, including those in the green marketing area. The requirements of the green marketing imply new thinking and acting towards new responsibilities and solutions. The task of the marketing is to bring on the market the green problems under the form of new products, the change of the existing products through ecological improvement and abandoning the ecologically obsolete products.

  1. Marketing of agricultural products: case findings

    NARCIS (Netherlands)

    Hingley, M.; Lindgreen, A.

    2002-01-01

    This article focuses on the relationship marketing approach to marketing of agricultural products. The article provides specific insights into, and comparisons between, suppliers of two particular agricultural products sectors: in Britain, the fresh produce (fruits and vegetables) sector and, in New

  2. Operational Management of Intraday and Balancing Markets - a survey

    DEFF Research Database (Denmark)

    Andersen, Jeanne; K. Detlefsen, Nina

    changes and challenges, which may be better addressed with closer collaboration. In order to evaluate the benefits of cross-border balancing, it is essential to have an understanding of the mechanisms and operations of the European markets and how they interact. Therefore, this paper aims at describing...... electricity markets in Europe: day-ahead markets and markets with shorter time spans. The focus will be on balancing markets and how these are used operationally. The most promising theoretical models found in the literature with applications to balancing will be presented. The purpose of this is to identify...

  3. [Food supplements on the Hungarian market: regulations of marketing and of the composition of the products].

    Science.gov (United States)

    Lugasi, Andrea; Horacsek, Márta; Martos, Eva

    2010-09-26

    According to recent legislation, food supplements are foodstuffs with the purpose of supplementing normal diet. Food supplements are concentrated sources of nutrients such as vitamins and minerals and other substances with a physiological or nutritional effect. In Hungary, marketing of food supplements has not been bound to pre-market authorization since joining to the European Union. The food business operator, who is responsible for production or distribution of the product, must notify it at National Institute for Food and Nutrition Science latest at the time when the product has been placed on the market and it can be distributed simultaneously. Distribution, ingredients, and all those information which appear on the label are determined by numerous regulations and prescriptions but at the same time the lack of harmonized legislation at certain places may cause a lot of problems on Community level. The first part of the study shows the laws and regulations influencing the distribution and ingredients of food supplements, while the main target of the second part is to introduce the evaluation process of components from nutritional and physiological point of view, and the role played by the food supplements in nutrition.

  4. Perspectives for pyrolysis oil production and market in Scandinavia

    International Nuclear Information System (INIS)

    Sipilae, K.; Oasmaa, A.; Solantausta, Y.; Arpiainen, V.; Nyroenen, T.

    1999-01-01

    Commercial power production from biomass is mainly based on various combustion technologies, new gasification technologies being on pilot and demonstration scale in Europe. From the market viewpoint, there will be an attractive and large market volume for small and medium-scale combined heat and power production (CHP) and for liquid bioenergy products in order to meet the Kyoto challenges in Europe by the year 2010. Biomass pyrolysis technology offers a novel method of converting solid biomass to a liquid product which can easily be transported, stored and utilised for electricity production by diesel engines and gas turbines. The overall efficiency in pyrolysis oil production can be increased from 65 to 90 % (LHV) by integrating the big-oil production to a conventional boiler plant, the-system identified by VTT. A modern diesel power plant has an efficiency of 40 - 44 % with a high power-to-heat ratio. Parallel to diesel power plants, the big-oil can be used in existing heating oil boilers with minor burner modifications. The paper comprises an overview of market assessments in Scandinavia and a summary of pyrolysis oil production, stability and properties tests. The challenge of today is to understand and improve the properties of pyrolysis oils in order to reach a 12-month storage time without any changes in the homogeneity of pyrolysis oils. Reliable operation of oil-fired boilers and diesel power plants has to be demonstrated. As soon as these problems have been solved, biomass pyrolysis technologies will offer new attractive bioenergy market opportunities where a huge potential can be reached by conversing existing petroleum-fired boilers, 0.1 - 10 MW to big-oils and followed by combined heat and power production with high-efficiency diesel power plants in 0.1 - 10 MW scale. Pyrolysis technology is clearly the most attractive method for producing liquid biofuels, compared to bioalcohols and biodiesel. With the present price structure, pyrolysis oil can be

  5. ORGANIC GRAIN PRODUCTION MARKET OF UKRAINE: PROSPECTS AND TRENDS

    Directory of Open Access Journals (Sweden)

    Viktoriia Bondar

    2016-11-01

    Full Text Available The purpose of the paper is to determine the prospects of the market of organic products in Ukraine. The article studies the market for organic produce dynamic area of organic farmland, number of organic farms in volume production of organic products. Identified key factors influencing the market for organic products Ukraine, outlined areas of the market based on its current state. Grain industry serves as a source of sustainable development of agriculture, determines the socio-economic condition of society and is the basis of agricultural exports. Therefore, the development of the organic market of grain and its products are of particular importance and led to the goal and objectives of bottom investigation. Methodology. The theoretical and methodological basis of the study are works of economists on the development of ecology management, general scientific methods and approaches in the field of business management: historical, dialectical, abstract logical methods of system-structural analysis and synthesis of scientific research and provision of economic theory, management. Results. Proved that Ukraine has considerable potential as a producer of agricultural products, including organic farming, export, consumption in the domestic market. To determine the market trends of organic products studied the dynamics of agricultural surfaces of Ukraine, reserved for growing organic products. To further study the characteristics and trends of the market for organic products in Ukraine, examined the dynamics of the number of organic farms. For determining the main trends and the prospects of the organic products market, and in addition for researching proposals, examined demand for market research of market demand for organic products in terms of production of organic products in Ukraine. Practical implications. The main problem of Ukraine of organic production is exported domestic products as organic production of agricultural products. Analysis of key

  6. The potential market for PV building products

    International Nuclear Information System (INIS)

    1998-01-01

    This study was carried out by ECOTEC Research and Consulting Limited (ECOTEC) in collaboration with the Newcastle Photovoltaic Application Centre (NPAC) and ECD Energy and Environment (ECD) under the Department of Trade and Industry's (DTI) New and Renewable Energy Programme (contract reference S/P2/00277/00/00). The aim was to assess the future market potential for building-integrated photovoltaic (BIPV) products in terms of current product availability, product development needs, the nature and size of the potential market, and the opportunities for government and the PV supply industry to work together to develop the market. The study itself comprised a review of existing BIPV products, an analysis of the development of the world market for BIPV, a market research survey of building professionals, and meetings of two 'focus groups' drawn from the PV 'supply side' and from buildings professionals. In principle, BIPV products can be used in virtually any type of building, but the main applications are considered to be housing and offices. (author)

  7. International Product Market Integration, Rents and Wage Formation

    DEFF Research Database (Denmark)

    Sørensen, Allan

    including product market rents and the possibility that jobs may be relocated across national labour markets. Possibilities and threats, however, will not in general be uniformly distributed across firms and therefore groups in the labour market. These issues are explored in a Ricardian trade model......International product market integration enhances both export possibilities through easier access to foreign markets, but also the import threat arising from foreign firms penetrating into the domestic market. These mechanisms affect wage formation and employment creation through many channels...... with imperfect competition, heterogeneity in the labour market, and decentralized wage-bargaining. The Paper analyses how product market integration affects wage formation, and identifies characteristics of winners and losers in the integration process....

  8. Product management in green markets

    Directory of Open Access Journals (Sweden)

    Čajka Zoran

    2005-01-01

    Full Text Available The present paper deals with the concept of green product management. To create a significantly greener economy, there will need to be a range of new and greener products and technologies. Today we are faced with a growth in more innovative "clean technology" solutions. Successful development of new green products requires high levels of communication and integration, good information, early consideration of green issues, support from top management, and benchmarking. The set of controllable tactical marketing tools (product, price, place and promotion that the company blends to produce the response it wants in the target green market, is the matter of the primary importance to the management.

  9. Differentiated Brand Marketing Strategy for China’s Conventional Aquatic Products

    Institute of Scientific and Technical Information of China (English)

    Hua; LIANG; Zhongming; SHEN

    2015-01-01

    The volume of production and marketing of China’s conventional aquatic products is increasing. Compared with price of livestock and poultry products,price of conventional aquatic products is relatively low. Differentiated brand marketing for China’s conventional aquatic products is a key approach for increasing market demand for conventional aquatic products and increasing value of conventional aquatic products. The differentiated brand marketing is an inevitable trend of market development and also a powerful arm for market competition. China’s conventional aquatic products can take differentiated brand marketing strategies such as brand orientation,brand concept,brand culture,and place name brand,to better keep market competitive edge and increase economic benefits.

  10. Test Marketing in New Product Development

    Science.gov (United States)

    Klompmaker, Jay E.; And Others

    1976-01-01

    Discusses the role of test marketing in new product development, based on interviews with marketing executives. Attempts to clarify when a test market should be done, what its aims should be, and how it should be used. (JG)

  11. Applying the competitive market business equation to power generation operations and economics

    International Nuclear Information System (INIS)

    Corio, M.R.; Bellucci, J.W.; Boyd, G.A.

    1996-01-01

    This paper presents cost-effectiveness evaluation, benchmarking, planning, and decision-making tools being used with utilities to address critical production/cost-efficiency and market issues in the transition to a competitive market in electricity. It expands upon Applied Economic Research Co., Inc.'s (AER's) earlier work in the area of frontier analysis of plant spending vs. reliability. It discusses development of a method for quantifying the various elements involved and for structuring them into an integrated framework and set of models for analysis, evaluation of alternatives, and forward planning in the evolving transition to a deregulated, competitive market in electricity. The work presented addresses the overall production cost frontier, i.e., the marginal cost of production including operation, maintenance, capital, and fuel expenditures. (Fuel expenditures are a function of the price paid for fuel (per Btu) and the efficiency with which the fuel is transformed from Btu's to kWh, i.e., the heat rate.) Frontiers (best demonstrated performance curves) are developed for the total cost of production--analyzing both reliability and heat rate. The paper describes and gives examples of the framework for evaluating the competitive position of a utility's generating units compared to other units, as well as the framework for evaluating the potential for revenue obtained outside the existing service area

  12. Consequences of Market Liberalization for the Operators of the Dairy Subsector in Morocco

    Directory of Open Access Journals (Sweden)

    M. T. Sraïri

    2007-01-01

    Full Text Available The Moroccan dairy subsector has gone through an eventful recent history. The initial situation, in the early 1970s, was characterized by a high level of State regulation. At that time, there was an increasing domestic demand associated to a low availability of milk products; therefore State authorities encouraged local production and processing. But at the beginning of the 1980s, a series of structural adjustment measures were implemented and all subsidies were progressively suppressed. These sudden successive changes seriously impacted on the organization of the dairy subsector, particularly at the level of dairy cattle farms, by markedly modifying production practices. Currently, another significant stage for the Moroccan dairy subsector is the ongoing negotiation of free trade agreement with the European Union. This will lead to the end of protection for domestic dairy products and to increased competition between local and imported dairy products. In a context of market liberalization associated with the price of agricultural inputs rising on international markets, it will be essential to upgrade productive tools and policies of the subsector, which will have consequences on all operators along the commodity chain. This will be vital for the upholding of milk production, collection and transformation activities in Morocco, under conditions favorable to their sustainable development: pursuit of optimal milk yield and quality, efficient irrigation water productivity, and fair distribution of incomes generated by the subsector to all operators, with an aim to adjust the price to the purchase power of consumers.

  13. Transforming Global Markets for Clean Energy Products

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2010-07-01

    This paper looks at three clean energy product categories: equipment energy efficiency; low-carbon transport, including high-efficiency vehicles and electric/plug-in hybrid electric vehicles (EV/PHEVs); and solar photovoltaic (PV) power. Each section identifies ways to enhance global co-operation among major economies through case studies and examples, and ends with specific suggestions for greater international collaboration on market transformation efforts. An annex with more detailed case studies on energy-efficient electric motors, televisions, external power supplies and compact fluorescent lights is included in the paper.

  14. Consumer’s market analysis of products based on cassava

    Science.gov (United States)

    Unteawati, Bina; Fitriani; Fatih, Cholid

    2018-03-01

    Cassava product has the important role for enhancing household's income in rural. Cassava as raw material food is plentiful as local food in Lampung. Cassava product is one of strategic value addition activities. Value additional activities are a key to create income source enrichment in rural. The household was product cassava as a snack or additional food. Their product cassava was operated in small-scale, traditional, and discontinuous production. They have been lacked in technology, capital, and market access. Measurement the sustainability of their business is important. The market has driven the business globally. This research aims to (1) describe the cassava demand to locally product cassava in rural and (2) analysis the consumer's perception of cassava product. Research take placed in Lampung Province, involved Bandar Lampung and Metro City, Pringsewu, Pesawaran, Central Lampung, and East Lampung district. It is held in February until April 2017. Data were analyzed by descriptive statistic and multidimensional scaling. Based on the analysis conclude that (1) the demand of product cassava from rural was massive in volume and regularity with the enormous transaction. This fact is very important to role business cycles. Consumers demand continuously will lead the production of cassava product sustain. Producers of product cassava will consume fresh cassava for the farmer. Consumption of fresh cassava for home industry regularly in rural will develop balancing in fresh cassava price in the farming gate (2) The consumer's perception on cassava product in the different market showed that they prefer much to consume cassava chips as cassava product products than other. Next are crackers, opak, and tiwul rice. Urban consumers prefer product products as snacks (chips, crumbs, and opak), with consumption frequency of 2-5 times per week and volume of 1-3 kg purchases. Consumers in rural were more frequent with daily consumption frequency. Multidimensional scaling

  15. Product market competition and corporate governance

    Directory of Open Access Journals (Sweden)

    Julia Chou

    2011-04-01

    Full Text Available This paper investigates whether product market competition acts as an external mechanism for disciplining management and also whether there is any relationship between the degree of competition a firm faces and its corporate governance. We find that firms in competitive industries or with low market power tend to have weak corporate governance structures. Results are robust to various competition measures at firm and industry levels, even after controlling for firm-specific variables. We further find that corporate governance quality has a significant effect on performance only when product market competition is weak. The overall evidence suggests that product market competition has a substantial impact on corporate governance and that it substitutes for corporate governance quality. Finally, we provide evidence that the disciplinary force of competition on management is from the fear of liquidation.

  16. Market problems of agricultural products in Albania

    Directory of Open Access Journals (Sweden)

    Merita Marku

    2017-03-01

    Full Text Available The production of fruits and vegetables in our country still faces challenges, including informality in sector of planting material, high costs of inputs purchased and fuel (especially affecting the green houses with heating, low productivity and high losses of post-harvest, especially in the case of fruit. Fresh fruit and vegetable marketing is different in many respects from the marketing of other agricultural and nonagricultural products. Hundreds of individual commodities comprise the total group. Each product has its own special requirements for growing and handling, with its own quality attributes, merchandising methods, and standards of consumer acceptance (How, R. B. 2012, 1. Food safety standards of fruits and vegetables their compliance with key standards and certification as a prerequisite and a challenge to be addressed in order to increase Albanian exports of agricultural products to European markets. Concerning vegetables and fruits, Albanian farmers face important marketing problems. Such problems are encountered at all stages of the production system-provision of inputs, both in terms of processing, promotion and other market incentives, which directly assist in the efficient realization of the sale of fruits and vegetables.

  17. Money Market Operations in Fiscal 2007

    OpenAIRE

    Financial Markets Department

    2008-01-01

    Throughout fiscal 2007, the Bank of Japan conducted money market operations with the uncollateralized overnight call rate as the operating target. The target level for the uncollateralized overnight call rate remained at "around 0.5 percent" throughout all of fiscal 2007. During this period, the basic loan rate applied to the complementary lending facility was 0.75 percent.

  18. Recent Developments in the Study of operating and marketing strategy factors in the formulation of strategies of small manufacturers

    Directory of Open Access Journals (Sweden)

    Seyed Mohammad Abdollahi Keyvani

    2011-06-01

    Full Text Available The main purpose of this research is to measure the relative importance of a selected number of primary operating and marketing factors which may be involved in the formulation of strategies of small manufacturers. One hundred manufacturing owner-managers in Iran were investigated. The marketing factors emphasized most often were improvement in product quality and reduction in product cost. However, improvements in customer service and in scheduling appeared to contribute more to actual firm performance. Overall, there seemed to be more emphasis on the production strategy factors than marketing factors as a means to gaining competitive advantage.

  19. Marketing Novel Fruit Products

    NARCIS (Netherlands)

    ’T Riet, Van Jonathan; Onwezen, M.C.; Bartels, Jos; Lans, Van Der I.A.; Kraszewska, Magdalena

    2016-01-01

    The purpose of this study was to compare the influence of four different marketing claims and price information on consumers’ product choices for novel fruits and novel fruit products, using a choice experiment. In total, 1,652 people in Greece (n = 400), the Netherlands (n = 419), Poland (n =

  20. Eco-marketing and eco-design of products

    Directory of Open Access Journals (Sweden)

    Filipović Jovan

    2007-01-01

    Full Text Available Environmental marketing (Eco-marketing, as a relatively new movement, emerged at the beginning of the 20th century, is in the growing phase of its development. Eco-labeling and other ways/types of eco-marketing are attracting more attention of consumers, since they are aware of the necessity of nature conservation and environmental protection. There has been a lot of misunderstanding and miss leadings in interpretation and substantiation of ecomarketing claims in previous period of time. One of the most concrete improvements in eco-marketing was appearance and establishment of ISO 14020 guidelines. ISO 14020 guidelines are integral part of ISO 14000 series of standards, which could be implemented in eco-marketing. At the same time, development of "green" products and marketing of "green" products, are direct positive contributions to resources reduction, environmental protection and sustainable economic development. Companies designing this kind of products can expect better position on the market, improvement of competitiveness, reduction of expenses (less raw materials, less waste, less harmful effects on the environment, raising corporate social responsibility, higher export.

  1. Operational management of intraday and balancing markets. A survey

    Energy Technology Data Exchange (ETDEWEB)

    Andersen, Jeanne [Aarhus Univ. (Denmark). Dept. of Economics and Business, Business and Social Sciences; Detlefsen, Nina K. [Energinet.dk, Fredericia (Denmark). Systems Analysis

    2011-07-01

    Lately, there has been increased attention on the challenges that will appear when balancing the electricity in the future and the benefits of integrated markets between countries and regions. This is among other things due to the fact that electricity markets in the future will experience major changes and challenges, which may be better addressed with closer collaboration. In order to evaluate the benefits of cross-border balancing, it is essential to have an understanding of the mechanisms and operations of the European markets and how they interact. Therefore, this paper aims at describing electricity markets in Europe: day-ahead markets and markets with shorter time spans. The focus will be on balancing markets and how these are used operationally. The most promising theoretical models found in the literature with applications to balancing will be presented. The purpose of this is to identify the tools necessary to analyze future balancing of power systems. (orig.)

  2. Analysis of the results of the energy market operation

    International Nuclear Information System (INIS)

    Popovska, V.; Diankov, M.

    2006-01-01

    The paper focuses on the results of the market operation. It includes: analysis of the active market participants and steps to be undertaken in respect of access to the grid and registration on the market, as well as a comparative analysis of the trade at regulated and freely negotiated prices. This report analyses the imbalances of the consumers of energy, generators, including generators operating with one unit. Information about the special role of the public supplier as a main provider of balancing energy, market interruption in case of emergency situation and force major events, circumstances for the parties and contractual relationship is also included. (authors)

  3. Product and labour market regulations, production prices, wages and productivity

    NARCIS (Netherlands)

    Cette, G.; Lopez, J.; Mairesse, J.

    2015-01-01

    This study is an attempt to evaluate the effects of product and labour market regulations on industry productivity through their various impacts on changes in production prices and wages. In a first stage, the estimation of a regression equation on an industry*country panel, with controls for

  4. Competition in the household heat product markets in Finland

    International Nuclear Information System (INIS)

    Linden, Mikael; Peltola-Ojala, Paeivi

    2005-01-01

    In the article the market of household heat products is defined independently. The market consists mainly of electricity, district heating, light fuel oil, and wood. Geographically household heat product markets are limited to the area which is covered by the local district heating network. We test indirectly whether this market definition is valid, i.e. do different household heat products act as substitutes to each other. However, the substitution may quite often be limited since the local district heat supplier is the only supplier on the area and also electricity companies have high market shares in the area they are located. The amount of competitors even in these enlarged markets is low. Also the local district heating network gives a technological potential to non-competitive product specific pricing. Thus, a relevant case exists where the district heating company can determine the price of its product without constraints from other firms and heat products. We test empirically whether the local prices of district heating are affected by the local heat product market shares of district heating companies. We use panel data which consists of 75 district heating companies in years 1996 - 2002. The data includes market share, joint production, district heating tariffs, production scale, and raw material input cost variables. The results obtained from different estimations indicate clearly that competitive case is not the prevailing one in the Finnish district heating pricing. The market shares of district heating companies had a positive effect on the district heating prices. The result also does not support the hypothesis that different household heat products belong to same heat product markets. (Author)

  5. Risk management and market efficiency on the Midwest Independent System Operator electricity exchange

    Science.gov (United States)

    Jones, Kevin

    Midwest Independent Transmission System Operator, Inc. (MISO) is a non-profit regional transmission organization (RTO) that oversees electricity production and transmission across thirteen states and one Canadian province. MISO also operates an electronic exchange for buying and selling electricity for each of its five regional hubs. MISO oversees two types of markets. The forward market, which is referred to as the day-ahead (DA) market, allows market participants to place demand bids and supply offers on electricity to be delivered at a specified hour the following day. The equilibrium price, known as the locational marginal price (LMP), is determined by MISO after receiving sale offers and purchase bids from market participants. MISO also coordinates a spot market, which is known as the real-time (RT) market. Traders in the real-time market must submit bids and offers by thirty minutes prior to the hour for which the trade will be executed. After receiving purchase and sale offers for a given hour in the real time market, MISO then determines the LMP for that particular hour. The existence of the DA and RT markets allows producers and retailers to hedge against the large fluctuations that are common in electricity prices. Hedge ratios on the MISO exchange are estimated using various techniques. No hedge ratio technique examined consistently outperforms the unhedged portfolio in terms of variance reduction. Consequently, none of the hedge ratio methods in this study meet the general interpretation of FASB guidelines for a highly effective hedge. One of the major goals of deregulation is to bring about competition and increased efficiency in electricity markets. Previous research suggests that electricity exchanges may not be weak-form market efficient. A simple moving average trading rule is found to produce statistically and economically significant profits on the MISO exchange. This could call the long-term survivability of the MISO exchange into question.

  6. Continuous operation of a pilot plant for the production of beryllium oxide

    International Nuclear Information System (INIS)

    Costa, T.C.; Amaral, S.; Silveira, C.M.S.; Oliveira, A.P. de

    1975-01-01

    A method of obtaining beryllium oxide with a purity of 99,2% was developed in a pilot plant with a capacity of 7 tons per month destined to operate continuously. The operation market prospects and control of production with the objective of obtaining internacional technical grade beryllium oxide are discussed [pt

  7. Continuous operation of a pilot plant for the production of beryllium oxide

    Energy Technology Data Exchange (ETDEWEB)

    Costa, T C; Amaral, S; Silveira, C M.S.; de Oliveira, A P [Instituto de Tecnologia, Governador Valadares (Brazil)

    1975-12-01

    A method of obtaining beryllium oxide with a purity of 99,2% was developed in a pilot plant with a capacity of 7 tons per month destined to operate continuously. The operation market prospects and control of production with the objective of obtaining internacional technical grade beryllium oxide are discussed.

  8. Operation Market-Garden: Ultra Intelligence Ignored

    National Research Council Canada - National Science Library

    Jeffson, Joel

    2002-01-01

    .... Is this really the case? Operation Market-Garden, the plan envisioned by Field Marshal Montgomery, would open the gate into Germany and simultaneously force General Eisenhower to abandon his broad-front strategy in favor...

  9. Product reliability and the reliability of its emanating operational processes.

    NARCIS (Netherlands)

    Sonnemans, P.J.M.; Geudens, W.H.J.M.

    1999-01-01

    This paper addresses the problem of proper reliability management in business operations today, facing increasing demands on essential business drivers such as time to market, quality and financial profit. In this paper a general method is described of how to achieve product quality in a highly

  10. IMPACT OF MARKETING STRATEGIES ON SACHET PRODUCTS IN BANGLADESH

    Directory of Open Access Journals (Sweden)

    Hossain Shahid SHOHROWARDHY

    2015-06-01

    Full Text Available A product is anything that can be accessible to the market for satisfaction. The basic objective of marketing is maximum satisfaction since satisfaction of consumer and business performance is positively related to each other. For satisfaction, product is diversified in different categories i.e. generic product, product type product, substitute product and product line etc. Sachet product is one of the expansions of product line. The term ‘Sachet’ is originated from the French word which means “mini”. In Bangladesh, sachet product has a strong market share. Thus, this study attempts to determine the exiting share of sachet product and measure the impact of marketing strategies on sachet product in Bangladesh. This study uses the selective 22 dimensions to favor the sachet product on the basis of 4Ps (Product, Price, Place and Promotion. To accomplish the study, 125 samples have been taken from selective markets in Cosmopolitan city, Chittagong. The study found that sachet product has strong market position comparative with other categories of products, where promotional effect is the dominant factor who played the vital role to sustain the sachet product in Bangladesh. The results of this study will be constructive for executives and policy-makers of business organization who works with fast moving consumer good (FMCG items effectively in Bangladesh.

  11. Non-timber forest products marketing systems and market players in southwest Virginia: crafts, medicinal and herbal, and specialty wood products

    Science.gov (United States)

    S.M. Greene; A.L. Hammett; S. Kant

    2000-01-01

    Non-timber forest products (NTFPs) are important in rural southwest Virginia as a source of household income. Marketing system of crafts, medicinal and herbal, and specialty wood products are studied using exploratory and qualitative research methods. Fifty market players at various levels in marketing chains are interviewed to get the information on elements of...

  12. Marketing Plan for a New Product : A Study for a Case Company

    OpenAIRE

    Saari, Tomi

    2015-01-01

    This Bachelor’s thesis was conducted as a commission for a case company operating in the electrotechnical manufacturing and wholesale industry. The purpose of this thesis is to provide the case company some new marketing insights in order to penetrate a market with a new product faster. The theoretical framework aims at analyzing the case company’s macro environment through a PESTEL analysis, as well as the internal and external factors for success with the company SWOT analysis. The prod...

  13. Power grid operation in a market environment economic efficiency and risk mitigation

    CERN Document Server

    2017-01-01

    This book examines both system operation and market operation perspectives, focusing on the interaction between the two. It incorporates up-to-date field experiences, presents challenges, and summarizes the latest theoretic advancements to address those challenges. The book is divided into four parts. The first part deals with the fundamentals of integrated system and market operations, including market power mitigation, market efficiency evaluation, and the implications of operation practices in energy markets. The second part discusses developing technologies to strengthen the use of the grid in energy markets. System volatility and economic impact introduced by the intermittency of wind and solar generation are also addressed. The third part focuses on stochastic applications, exploring new approaches of handling uncerta nty in Security Constrained Unit Commitment (SCUC) as well as the reserves needed for power system operation. The fourth part provides ongoing efforts of utilizing transmission facilities ...

  14. Micro-evidence on product and labor market regime differences between Chile and France

    NARCIS (Netherlands)

    Dobbelaere, S.; Lauterbach, R.; Mairesse, J.

    2015-01-01

    Institutions, social norms and the nature of industrial relations vary greatly between Latin American and Western European countries. Such institutional and organizational differences might shape firms' operational environment in general and the type of competition in product and labor markets in

  15. Optimal operational strategies for a day-ahead electricity market in the presence of market power using multi-objective evolutionary algorithms

    Science.gov (United States)

    Rodrigo, Deepal

    2007-12-01

    This dissertation introduces a novel approach for optimally operating a day-ahead electricity market not only by economically dispatching the generation resources but also by minimizing the influences of market manipulation attempts by the individual generator-owning companies while ensuring that the power system constraints are not violated. Since economic operation of the market conflicts with the individual profit maximization tactics such as market manipulation by generator-owning companies, a methodology that is capable of simultaneously optimizing these two competing objectives has to be selected. Although numerous previous studies have been undertaken on the economic operation of day-ahead markets and other independent studies have been conducted on the mitigation of market power, the operation of a day-ahead electricity market considering these two conflicting objectives simultaneously has not been undertaken previously. These facts provided the incentive and the novelty for this study. A literature survey revealed that many of the traditional solution algorithms convert multi-objective functions into either a single-objective function using weighting schemas or undertake optimization of one function at a time. Hence, these approaches do not truly optimize the multi-objectives concurrently. Due to these inherent deficiencies of the traditional algorithms, the use of alternative non-traditional solution algorithms for such problems has become popular and widely used. Of these, multi-objective evolutionary algorithms (MOEA) have received wide acceptance due to their solution quality and robustness. In the present research, three distinct algorithms were considered: a non-dominated sorting genetic algorithm II (NSGA II), a multi-objective tabu search algorithm (MOTS) and a hybrid of multi-objective tabu search and genetic algorithm (MOTS/GA). The accuracy and quality of the results from these algorithms for applications similar to the problem investigated here

  16. New Product Pricing in Quality Sensitive Markets

    OpenAIRE

    Stephen A. Smith

    1986-01-01

    This paper considers the problem of pricing a new product in a market having competing products of different qualities and market penetration levels, as measured by the cumulative number of units sold. Each customer type selects his optimal product based on maximizing consumer surplus. Pricing policies for a new product are determined for the seller based on cumulative profit maximization without discounting. An example is solved in detail for two demand function forms.

  17. The role and significance marketing in modern business operation

    OpenAIRE

    Simonović, Zoran; Miletić, Slavomir; Miletić, Vuk

    2012-01-01

    Marketing is a science that deals with the market, market needs and the ways of meeting these needs. Marketing, as a business philosophy of intensive production, is focused on analyzing and noticing all the problems referring to the distribution and selling of the goods from the producer to the consumer. This field is constantly developing together with market expansion and its goal is to set the theoretical background for the market business strategies. In marketing theory, the market succes...

  18. Microbial Production of Short Chain Fatty Acids from Lignocellulosic Biomass: Current Processes and Market

    Directory of Open Access Journals (Sweden)

    Ivan Baumann

    2016-01-01

    Full Text Available Biological production of organic acids from conversion of biomass derivatives has received increased attention among scientists and engineers and in business because of the attractive properties such as renewability, sustainability, degradability, and versatility. The aim of the present review is to summarize recent research and development of short chain fatty acids production by anaerobic fermentation of nonfood biomass and to evaluate the status and outlook for a sustainable industrial production of such biochemicals. Volatile fatty acids (VFAs such as acetic acid, propionic acid, and butyric acid have many industrial applications and are currently of global economic interest. The focus is mainly on the utilization of pretreated lignocellulosic plant biomass as substrate (the carbohydrate route and development of the bacteria and processes that lead to a high and economically feasible production of VFA. The current and developing market for VFA is analyzed focusing on production, prices, and forecasts along with a presentation of the biotechnology companies operating in the market for sustainable biochemicals. Finally, perspectives on taking sustainable product of biochemicals from promise to market introduction are reviewed.

  19. A model for marketing planning for new products

    DEFF Research Database (Denmark)

    Martensen, Anne

    1993-01-01

    awareness model. The model can be used to generate improved marketing plans. In this connection, it is important that the model includes the marketing variables, for it is only in this way that the model can be used for marketing plan optimization. It is predicted that a future direction of development...... and use of sales forecasting models for new products will be within optimization of the marketing plan for launching a new product, and not only as a tool for forecasting sales for just one marketing plan....

  20. Marketing Concept in the Function of Croatian Seaport Business Operation Improvement

    Directory of Open Access Journals (Sweden)

    Marinko Jurčević

    2006-05-01

    Full Text Available The application of the scope of marketing concept in modemmarket conditions of business operation is obligatory. Therole of marketing, as a business philosophy, is in the end unavoidablefor the improvement of business operation. It is impossibleto do business in market conditions and not to applybasic marketing rules. Therefore, the solution for the improvementof operation of Croatian seaports should be soughtthrough the systematic application of the scopes of marketingconcept. Marketing mix should be applied to the system of businessoperation of Croatian seaports, with a breakdown of allunderlying marketing functions based on the results of a systematicmarket research, and through monitoring not only ofthe current status but also of market trends and forecasts, listeningto customer demands and trends in this particularbranch of industry. In addition to the improvement of the qualityof transport services, through the analysis of the price policyand by strengthening the logistics of port operation, particularattention should be focused towards the systematic applicationof all promotion mix elements aiming at strengthening the identityand the image of Croatian ports. In the end, such businessand marketing-like thinking should result in economic developmentand business prosperity not only of ports but of maritimetransport as well; in other words, by the prosperity of theentire transport activity, as a prerequisite for the economic developmentof the Republic of Croatia.

  1. The French wind energy market by 2020. Market evolution and competition context within the sector. Analysis of business model and of financial performance of fleet operators

    International Nuclear Information System (INIS)

    2016-01-01

    As the French wind energy sector has been recovering a good dynamics since 2014, notably for onshore production whereas some uncertainties remain present for offshore production, this report aims at assessing market perspectives by 2020, and at identifying business opportunities for the different involved actors. The first part identifies some determining factors for the sector activity, proposes an analysis of the activity for the 2002-2015 period (installed power, electricity production, turnover, equipment manufacturers, operators) and its perspectives by 2020 (evolution of determining factors, installed power, market share evolution for manufacturers, opportunities and threats on the medium term). The second part discusses the main elements of the operators' business models, and analyses fleet managers' financial data. Structural drivers and brakes are then discussed, as well as the French, European and World context (installed power, installed offshore power, electricity production, energy policy, law for energy transition, commitment of public authorities in favour of wind energy, competitiveness of wind energy). Some highlights and aspects of offer evolution are outlined: development of offshore wind energy, diversification of operators, international development, takeovers and capital increase, new financing modes. The last parts propose an analysis of the economic structure of the sector in France (types of interveners, staff, location, machine power evolution) and an overview of the main actors. Identity sheets of the main operators and equipment manufacturers are provided, as well as economic and financial data of 200 operators which can be compared through 5 key indicators

  2. Market Dynamics and Productivity in Developing Countries ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    25 nov. 2009 ... Market Dynamics and Productivity in Developing Countries : Economic Reforms in the Middle East and North Africa. Book cover Market Dynamics and Productivity in Developing Countries: Economic Reforms in the Middle East. Directeur(s):. Khalid Sekkat. Maison(s) d'édition: Springer, CDRI. 25 novembre ...

  3. A model for marketing planning of new products

    DEFF Research Database (Denmark)

    Martensen, Anne

    1994-01-01

    Executive Summary: 1. A model for forecasting the sales of a new product is presented. This model allows to predict the sales development of a new product before it is actually launched on the market. 2. The model makes separate forecasts for the volume of trial and repeat purchases. It also...... incorporates a special model to explain consumer awareness of the new product. 3. Consumer awareness is explained by distribution (shelf facings and in-store promotion), advertising and giving away free samples. 4. The trial model incorporates the total market potential, the probability of being in a buying...... the product after some time. 6. The model requires three types of data input: market data, market research data, and marketing plan data. Using these data, prediction can be made by a user-friendly PC programme. 7. An example is shown demonstrating that the predictions made by the model were in good...

  4. SPECIFIC FEATURES OF DEVELOPMENT OF ORGANIC PRODUCTS MARKET IN UKRAINE

    Directory of Open Access Journals (Sweden)

    T. Kharchenko

    2013-08-01

    Full Text Available The article is dedicated to the development of new and improvement of existing theoretical and methodological basis of forming and developing the market of organic products, its correspondence to the present-day situation, determination of problems and ways of their solving, introduction in practical activity of Ukrainian enterprises. The main objective of the article is to determine the specific features of forming and developing organic products market in Ukraine, and the perspective directions of its development based on analysis and practice of functioning of such markets in the world. The environmentally sound products market in the world is being analyzed, some information on the countries with the most commodity turnover of organic products, structure of international market of organic products, volumes of sales of organic products in the European countries is provided. As a result of studying the modern trends of economic development the authors reach a conclusion on problems of standard introduction, investigate the European norms and requirements for organic products. The conducted research allows distinguishing the basic features of Ukrainian market of organic products: it quickly grows, which makes it especially appealing for the participants of market relations, however entry into this market requires considerable capital investments and is characterized by high risk; criteria for qualifying products as environmentally sound products are unstructured and unclear. The potential for growth of organic products market in Ukraine is examined.

  5. Hi-tech products marketing and competitive advantage

    Directory of Open Access Journals (Sweden)

    Perović Jelena

    2004-01-01

    Full Text Available The company today, in causes turbulent environment and intensive integrations must cooperate, accept and develop high technology in order to achieve needs of customers. It's only way that companies replay on challenge global environment, decrease costs of investment per capita, decrease the risk, captivate new market and held competitive in causes of global market. High tech technology marketing function is help that results of new technology transfer on economy. Their function is reach need of customers, too. Positive influence of technology is the highest in area of production costs and productivity. Speed years are in front of our and it demands larger productivity, which primary source must be technology changes. High technology marketing is the most provocative framework for take competitive advantage, answer on global change and way of permanent reach rigorous need of customers.

  6. Proposed Marketing Strategy for TELKOM FLEXI to Compete with GSM Operators

    OpenAIRE

    Mardiansyah, Marshal; Desiana, Krisnati; Nasution, Reza Ashari

    2013-01-01

    In Indonesian telecommunication industry, market penetration of FWA (Fixed Wireless Access) based is still about 12% of the total population size. But the market penetration of GSM (Global System for Mobile Communications) based in cellular telecommunication industry has reach 82%. Therefore when the FWA operators in Indonesia want to expand their market, they will have to compete with GSM operators. As market leader of FWA license in Indonesia, it is time for Flexi for extending their networ...

  7. Marketing a managed care plan: achieving product differentiation.

    Science.gov (United States)

    Romeo, N C

    1996-01-01

    The health care marketplace is changing dramatically, even without federal reform measures. This is a volatile, yet promising, time to market a managed care plan. Before marketing the product, it is critical that the competition is thoroughly evaluated and consumer and employer needs are researched. The final product should be distinguishable from the competition and address market needs. Promotion can then begin, utilizing a proactive public relations and advertising campaign in addition to traditional methods of marketing.

  8. District heating marketing. Strategies in the heating market. 2. ed.; Fernwaerme-Marketing. Strategien im Waermemarkt

    Energy Technology Data Exchange (ETDEWEB)

    Marschalleck, Helmut [MVV Energie AG, Mannheim (Germany); Arndt, Andreas [EnBW Vertriebs- und Servicegesellschaft, Karlsruhe (Germany); Behm, Norman [Stadtwerke Rostock AG (Germany)] [and others

    2012-07-01

    The assistance in the strategic and operational planning of an individual marketing strategy in the district heating market is the focus of the book under consideration. Starting from the definition of the actual situation (market analysis and marketing potential) and the strategic goal, a marketing concept and a marketing mix (product policy, pricing policy, distribution policy as well as communication policy) is established. Subsequently, the tools of the marketing controlling (incoming orders and turnover, marketing key performance indicators, reporting, marketing audit) are described.

  9. Online video marketing plan for a product launch : Case company: Altal Oy

    OpenAIRE

    Ngo, Quan

    2015-01-01

    This bachelor’s thesis aims to create a detailed guideline for using marketing videos in various online channels for Altal Oy. The commissioning company, Altal Oy is a Finn-ish start-up founded by three employees in 2014. It operates in the smart home tech-nology sector. The thesis topic is based on the current needs of the company to pro-mote for the launch of its brand new products in the Finnish market. A real project of making a promotion video is conducted and reported in parallel with t...

  10. A novel model for product bundling and direct marketing in e-commerce based on market segmentation

    Directory of Open Access Journals (Sweden)

    Arash Beheshtian-Ardakani

    2018-01-01

    Full Text Available Nowadays, companies offer product bundles with special discounts in order to sell more products. However, it is important to note that customers show different levels of loyalties to companies, and each segment of the market has unique features, which influences the customers’ buying patterns. The primary purpose of this paper is to propose a novel model for product bundling in e-commerce websites by using market segmentation variables and customer loyalty analysis. RFM model is employed to calculate customer loyalty. Subsequently, the customers are grouped based on their loyalty levels. Each group is then divided into different segments based on market segmentation variables. The product bundles are determined for each market segment via clustering algorithms. Apriori algorithm is also used to determine the association rules for each product bundle. Classification models are applied in order to determine which product bundle should be recommended to each customer. The results demonstrate that the silhouette coefficient, support, confidence, and accuracy values are higher when both customer loyalty level and market segmentation variables are used in product bundling. Accordingly, the proposed model increases the chance of success in direct marketing and recommending product bundles to customers.

  11. Market Opportunities for Cellulose Products From Combined Renewable Resources

    Science.gov (United States)

    Zihare, Lauma; Blumberga, Dagnija

    2017-05-01

    This study investigates available resources that has not been used or is used with low added value, such as woody crops, forest residues and invasive species possibilities in case of cellulosic products. Main aspect is this study is market outlook, to see if the products can have positive market sales if produced. Resource have been selected by availability and current usage and properties they contain. Products have been chosen the most basic, to see is there possibility to enter an existing cellulose product markets. GE/McKinsey matrix have been used for clear visual decision making. The results show that only two out of seven products has a potential in international market.

  12. Future hydrogen markets for large-scale hydrogen production systems

    International Nuclear Information System (INIS)

    Forsberg, Charles W.

    2007-01-01

    The cost of delivered hydrogen includes production, storage, and distribution. For equal production costs, large users (>10 6 m 3 /day) will favor high-volume centralized hydrogen production technologies to avoid collection costs for hydrogen from widely distributed sources. Potential hydrogen markets were examined to identify and characterize those markets that will favor large-scale hydrogen production technologies. The two high-volume centralized hydrogen production technologies are nuclear energy and fossil energy with carbon dioxide sequestration. The potential markets for these technologies are: (1) production of liquid fuels (gasoline, diesel and jet) including liquid fuels with no net greenhouse gas emissions and (2) peak electricity production. The development of high-volume centralized hydrogen production technologies requires an understanding of the markets to (1) define hydrogen production requirements (purity, pressure, volumes, need for co-product oxygen, etc.); (2) define and develop technologies to use the hydrogen, and (3) create the industrial partnerships to commercialize such technologies. (author)

  13. DESTINATION MARKETING STRATEGY IN BALI THROUGH OPTIMIZING THE POTENTIAL OF LOCAL PRODUCTS

    Directory of Open Access Journals (Sweden)

    I Gusti Ayu Oka Suryawardani

    2014-03-01

    consumers, and manage consumer expectations. Physical evidence can be easily associated with the product by the customer. This includes the atmosphere of the service operation and any tangible evidence used to market the product. Marketing through authenticity is precise approach for success in destination marketing of Bali tourism. Destination marketing strategy should then be focussed on promoting the physical evidences of the authenticity of the local products and excellent services offered to the visitors as well as participation of stakeholders in developing authenticity of local products at reasonable price which will differentiate the destination distinctively.

  14. Product market integration, rents and wage inequality

    DEFF Research Database (Denmark)

    Andersen, Torben M.; Sørensen, Allan

    "protection" and "specialization" rents. In particular, wage inequality among similar workers (residual wage inequality) may be U-shaped, at first decreasing and then increasing in the process of product market integration. Consequently, there may be gains in both the efficiency and the equity dimension until......Globalization in the form of product market integration affects labour markets and produces winners and losers. While there are aggregate gains, it is in general ambiguous how inequality is affected. We explore this issue in a Ricardian model and show that it depends on the balance between...

  15. Operational Strategies for a Portfolio of Wind Farms and CHP Plants in a Two-Price Balancing Market

    DEFF Research Database (Denmark)

    Hellmers, Anna; Zugno, Marco; Skajaa, Anders

    2015-01-01

    In this paper we explore the portfolio effect of a system consisting of a Combined Heat and Power (CHP) plant and a wind farm. The goal is to increase the overall profit of the portfolio by reducing imbalances, and consequently their implicit penalty in a two-price balancing market for electricity......-horizon fashion, so that forecasts for heat demand, wind power production and market prices are updated at each iteration. We conclude that the portfolio strategy is the most profitable due to the two-price structure of the balancing market. This encourages producers to handle their imbalances outside the market........ We investigate two different operational strategies, which differ in whether the CHP plant and the wind farm are operated jointly or independently, and we evaluate their economic performance on a real case study based on a CHP-wind system located in the western part of Denmark. We present...

  16. Web-Based Implementation of E-Marketing to Support Product Marketing of Chemical Manufacturing Company

    Directory of Open Access Journals (Sweden)

    Riswan Efendi Tarigan

    2015-10-01

    Full Text Available Currently, many company’s marketing strategies are limited only to face-to-face communication, telephone, facsimile, company portfolio, and product brochures. However, those marketing strategies are well- known to have limited impacts. Therefore, the presence of e-marketing as one of the marketing strategies would be appropriate to cover the weaknesses and to solve a number of the marketing problems. The purpose of this study is to discuss matters related to marketing, such    as, proposing a marketing plan using website, expanding marketing segment, and introducing existing  products for a chemical manufacturing company. The adopted research method is a descriptive method where the study is directly performed on the research object to acquire necessary data. The collected data are further analyzed using the Porter’s Five Force and SWOT analysis. Fi- nally, the work provides a number of recommendations for implementing e-marketing strategies to support the company business.

  17. Rare earths production and marketing opportunities

    International Nuclear Information System (INIS)

    Falconnet, P.G.

    1988-01-01

    The rare earths (RE) market is relatively small. The total production during 1968 was only 10000 tons (REO) which rose to 27000 tons (REO) during 1985. The three major areas of application, which are volume market for ceric rare earths are catalysts, glass ceramics and metallurgy. Among the other uses of rare earths, the permanent magnets, lamp phosphors and fine ceramics have registered significant growth in RE consumption. Monazite and bastnasite are the main natural source for rare earths and processing of these for one of the rare earths in high demand leads to over production of some others not in demand, thus creating a balance problem. The growth in RE market has always been influenced by the technology shifts and product substitution. For example, the RE consumption during 1974/76 for desulfurization of steel had substantially decreased due to the usage of calcium. Similarly, 1985 had witnessed a drastic cut in the use of REs in fluid cracking due to the introduction of stabilized zeolites which contain less REO. Thus, the overall compound growth rate of demand was only 3.9 % per year during the period 1970-1985. At present, 37 % of the rare earths production goes to the glass/ceramics industry, 33 % for catalyst and 25 % to metallurgy. The price of REs constantly shows a downward trend. This trend coupled with the rapid changes taking place in the various technological fields, demands greater flexibility and high marketing skills from the RE producers. The key factor for future expansion of RE market will be the development of 'high volume' application of ceric rare earths. (author) 2 figs., 8 tabs

  18. 7 CFR 915.45 - Production research, marketing research and development.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Production research, marketing research and... Production research, marketing research and development. The committee may, with the approval of the Secretary, establish or provide for the establishment of production research, marketing research and...

  19. 7 CFR 917.39 - Production research, market research and development.

    Science.gov (United States)

    2010-01-01

    ... establish or provide for the establishment of production research, marketing research, and development... 7 Agriculture 8 2010-01-01 2010-01-01 false Production research, market research and development...) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Fruits, Vegetables, Nuts), DEPARTMENT OF...

  20. Identification and Risk Treatment in Launching a New Product in the Aerospace Market

    Directory of Open Access Journals (Sweden)

    Vivian Eugenia da Matta

    2015-08-01

    Full Text Available The launch of new products resulted from investments in research and development and the need for them markets makes risk management is an important practice within companies in order to reduce the negative risks generated in the release process. The purpose of this article is to carry out studies to identify the risks involved in launching new products and forms of treatment used by the organization to deal with these risks. For this we conducted a case study in a Brazilian company that operates in the aerospace market. Information was collected through semi-structured interviews with three managers of the company. The risks identified and strategies for treating these risks have been organized into tables where risks identified for staff involved are presented. The results of the study showed that the risk management, in fact, contributes to the reduction of the negative risks that may adversely affect the process of launching new products in the market. The study identified some findings, such as the aerospace market shares for the sale of its products occur mainly in the phase prior to the production and delivery of these. The identified risks are generated by the interaction between the company and those involved in the supply chain, one of the ways of treating risk used by the company is to maintain the same relationship network, in addition to establishing rules of conduct for the supply chain. The release of new products does not occur through mass media face, since there is a specific, small market segment that has the means to buy the products. Study limitations stem from the inability to generalize the results depending on the method used and the interviews only to company officials.

  1. Innovation in Agriculture - a Way for Romanian Farmers to Adjust Production to Market Requirements

    Directory of Open Access Journals (Sweden)

    Manuela Dora Orboi

    2017-11-01

    Full Text Available One of the main problems of the world in the coming years is food security. The main problem of agriculture in the future is not only to produce more, but to do so in a sustainable way. European Innovation Partnership called "Productivity and sustainability of agriculture" aims to provide a working interface between agriculture, bio-economy, science and other disciplines at national, regional and EU level. European Innovation Partnership is a new concept that was introduced in Strategy Europe 2020 of the European Commission. In this document, the Commission underlines the role of research and innovation as key elements in adapting to future challenges of the European Union. This partnership will also serve as a catalyst to increase the effectiveness of actions related to innovation supported through rural development policy, EU research and innovation. It has been identified two main objectives for the European Innovation Partnership: promoting productivity and efficiency of agriculture and durable agriculture sustainability in all Member States. It aims to create a better cooperation between research and agricultural practice, namely farmers. Through National Program for Rural Development 2014 - 2020, can be financed such initiatives, through Measure 16, sub-16.1 - Support for the establishment and operation of operational groups of the EIP for agricultural productivity and sustainability and sub-16.2 - Support for pilot projects and development of new products, practices, processes and technologies. The purpose of these sub-measures is to support the establishment of operational groups between partners coming from research: research institutes, research stations or centers, higher education institutions that have research in agriculture or which can be applied in agriculture and agricultural producers (farmers, companies, cooperatives and producer groups. Development and innovation activities would enable farmers to capitalize on joint the

  2. Market distortions and aggregate productivity: Evidence from Chinese energy enterprises

    International Nuclear Information System (INIS)

    Dai, Xiaoyong; Cheng, Liwei

    2016-01-01

    Market distortions can generate resource misallocations across heterogeneous firms and reduce aggregate productivity. This paper measures market distortions and aggregate productivity growth in China's energy sector. We use the wedge between output elasticities and factor shares in revenues to recover a measure of firm-level market distortions. Using data on a large sample of Chinese energy enterprises from 1999 to 2007, our estimations provide strong evidence of the existence of both factor and product market distortions within and across China's various energy industries. The productivity aggregation and decomposition results demonstrate that the estimated aggregate productivity growth (APG) is, on average, 2.595% points per year, of which technological change, resource reallocation, and firm entries and exits account for 1.981, 0.068, and 0.546% points, respectively. The weak contributions of resource reallocation and firm turnover to APG are also found in energy sub-industries, except in the coal industry. Our research suggests that China's energy sector has major potential for productivity gains from resource reallocation through the reduction of market distortions. - Highlights: •We estimate market distortions and productivity growth of China's energy sector. •We use a large sample of Chinese energy enterprises. •There are evidences of the existence of factor and product market distortions. •Aggregate productivity growth is largely driven by firm-level technological change. •China's energy sector can realize productivity gains from resource reallocations.

  3. Current status of production and market of human vaccine products in Korea.

    Science.gov (United States)

    Kim, So Youn; Cho, Jahyang; Cha, Sung-Ho; Bae, Chong-Woo

    2013-07-01

    The goal of this study was to build basic information related to the production and market of human vaccine products in Korea, which can be an important indicator to provide basic data in practical use. Statistical data were obtained from the Bank of Korea, Korea Health Industry Development Institute, Korea Pharmaceutical Traders Association, and Korea Pharmaceutical Manufacturers Association. Vaccines are the 10th ranked drugs in the classification of whole complete preparated drugs. The production output of vaccines in Korea was 392.2 billion KRW in 2011, comprising 2.83% of complete preparated drug production output (13 trillion 880.8 billion KRW) and 2.54% of medical-pharmaceutical product output (15 trillion 440.3 billion KRW). The market scale of vaccines in Korea was 710 billion KRW in 2011, with an annual average growth rate of 11% in the past 6 years, comprising 2% of vaccine market in the world. There was also a significant increase in essential vaccines and other preventive vaccines in a global scale. Vaccines have the potential of becoming an emerging attractive industry. Based on the current analysis about the production of vaccine products and market scale, further development of the vaccine industry is expected in Korea.

  4. Marketing novel fruit products: Evidence for diverging marketing effects across different products and different countries

    NARCIS (Netherlands)

    Riet, J.P. van 't; Onwezen, M.C.; Bartels, J.; Lans, I.A. van der; Kraszewska, M.

    2016-01-01

    The purpose of this study was to compare the influence of four different marketing claims and price information on consumers’ product choices for novel fruits and novel fruit products, using a choice experiment. In total, 1,652 people in Greece (n = 400), the Netherlands (n = 419), Poland (n = 423),

  5. Proposal of marketing comunication for selected product

    OpenAIRE

    Dovičin, Martin

    2015-01-01

    This bachelor thesis is dedicated to analysis of marketing communication for se- lected product on the Internet and afterwards propose appropriate marketing communication strategy on the Internet. The thesis also describes the available options of marketing communication on the internet and defines the differences in consumer behaviour related to the online environment.

  6. Platform intermediation in a market for differentiated products

    NARCIS (Netherlands)

    Galeotti, Andrea; Moraga-González, José Luis

    We study a two-sided market where a platform attracts firms selling differentiated products and buyers interested in those products. In the subgame perfect equilibrium of the game, the platform fully internalises the network externalities present in the market and firms and consumers all participate

  7. Marketing Information Products and Services : A Primer for ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    Marketing Information Products and Services : A Primer for Librarians and Information Professionals. Couverture du livre Marketing Information Products and Services : A Primer for Librarians and Information Professionals. Directeur(s) : Abhinandan K. Jain, Ashok Jambhekar, T.P.Rama Rao et S. Sreenivas Rao. Maison(s) ...

  8. Marketing foods to children through product packaging: prolific, unhealthy and misleading.

    Science.gov (United States)

    Mehta, Kaye; Phillips, Clare; Ward, Paul; Coveney, John; Handsley, Elizabeth; Carter, Patricia

    2012-09-01

    To investigate marketing techniques used on the packaging of child-oriented products sold through supermarkets. Food and beverage products which met criteria for 'marketed to children' were recorded as child-oriented. The products were analysed for food categories, nutritional value, and type and extent of marketing techniques used. A major supermarket chain in Adelaide, South Australia. Child-oriented food and beverage products. One hundred and fifty-seven discrete products were marketed to children via product packaging; most (75·2 %) represented non-core foods, being high in fat or sugar. Many marketing techniques (more than sixteen unique marketing techniques) were used to promote child-oriented food products. Claims about health and nutrition were found on 55·5 % of non-core foods. A median of 6·43 marketing techniques per product was found. The high volume and power of marketing non-core foods to children via product packaging in supermarkets should be of concern to policy makers wanting to improve children's diet for their health and to tackle childhood obesity. Claims about health or nutrition on non-core foods deserve urgent attention owing to their potential to mislead and confuse child and adult consumers.

  9. Money Market Operations in FY2000

    OpenAIRE

    Open Market Operations Division

    2001-01-01

    In FY2000, the Bank of Japan changed the level of its interest rate target on two occasions, and switched its operating target from the overnight call rate to the aggregate balance of current account deposits held at the Bank. Furthermore, facing a major change to the settlement system with the introduction of RTGS (real-time gross settlement) for current accounts at the Bank and JGSs, the Bank realized the importance for the Bank's market operations to be both timely and flexible as ever bef...

  10. Operation and sizing of energy storage for wind power plants in a market system

    International Nuclear Information System (INIS)

    Korpaas, M.; Holen, A.T.

    2003-01-01

    This paper presents a method for the scheduling and operation of energy storage for wind power plants in electricity markets. A dynamic programming algorithm is employed to determine the optimal energy exchange with the market for a specified scheduling period, taking into account transmission constraints. During operation, the energy storage is used to smooth variations in wind power production in order to follow the scheduling plan. The method is suitable for any type of energy storage and is also useful for other intermittent energy resources than wind. An application of the method to a case study is also presented, where the impact of energy storage sizing and wind forecasting accuracy on system operation and economics are emphasized. Simulation results show that energy storage makes it possible for owners of wind power plants to take advantage of variations in the spot price, by thus increasing the value of wind power in electricity markets. With present price estimates, energy storage devices such as reversible fuel cells are likely to be a more expensive alternative than grid expansions for the siting of wind farms in weak networks. However, for areas where grid expansions lead to unwanted interference with the local environment, energy storage should be considered as a reasonable way to increase the penetration of wind power. (author)

  11. Practical Significance of Basin Water Market Construction on Agricultural Production

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    On the basis of introducing the concept of water market and the water market research in cluding both domestic market and foreign market,the system design features of water market are analyzed.The features include the prior distribution of agricultural water right,the close construction of market structure,reasonable price of water obtaining right and water pollution-discharge right and scientific stipulation of total volume of water use and total volume of pollution drainage.The practical significances of basin water market construction on Chinese agricultural production are revealed,which clover safeguarding the safety of agricultural water;effectively alleviating agricultural drought;saving the agricultural production water and improving the quality of agricultural products.

  12. Enhancing biohydrogen production through sewage supplementation of composite vegetable based market waste

    International Nuclear Information System (INIS)

    Mohanakrishna, G.; Kannaiah Goud, R.; Venkata Mohan, S.; Sarma, P.N.

    2010-01-01

    The function of domestic sewage supplementation as co-substrate with composite vegetable based market waste was studied during the process of fermentative hydrogen (H 2 ) production. Significant improvement in H 2 production and substrate degradation were noticed upon supplementing the waste with domestic sewage. Maximum H 2 production (cummulative) was observed at 5.2 kg COD/m 3 with pulp operation and 4.8 kg COD/m 3 with non-pulp operation accounting for improvement of 51 and 55% respectively after sewage upplementation. Substrate degradation was also found to improve with respect to both carbohydrates [8% (with pulp); 5% (non-pulp)] and chemical oxygen demand [COD, 12% (with pulp); 13% (non-pulp)] after adding domestic sewage. Specific H 2 yield improved especially at lower concentrations. Supplementation of waste with co-substrate helps to maintain good buffering microenvironment supports fermentation process and in addition provides micro-nutrients, organic matter and microbial biomass. Variation in the outlet pH was less in supplementation experiments compared to normal operation. (author)

  13. Technology for Price Management in Industrial Differential Product Market

    Directory of Open Access Journals (Sweden)

    E. V. Orlova

    2015-01-01

    Full Text Available The article studies price behavior of oligopolies in industrial market where price competition is replaced by non-price competition. There is a developed technology for pricing management of the products of industrial enterprises, which, unlike the existing ones, takes into account the dynamics of changes in consumer preferences and changes in the pricing policy of the enterprise competitor and is based on usage of system dynamics models to simulate the financial and economic performance of enterprises and the fuzzy model for situational analysis and decisionmaking on changes in prices for the products. A pricing simulation model is offered. It is based on system-dynamic modeling method, which takes into account the complex cause-to-effect concatenation of factors on price such as product quality, cost, price competition, price elasticity of economic demand, competitors’ quantity of output and estimates the impact of changing factors of internal and external enterprise environment on the effectiveness of its activities.The simulation model allows us to conduct diverse experiments and analyze the impact of management decisions on the efficiency of the enterprise. Based on the fuzzy approach a price decision-making model is developed. It operates not only precise (numeric values, but also qualitative assessments of variables and provides an adequate use of logical relationships and the laws of the mutual influence of market and production and economic factors. Qualitative dependences, which establish the influence of external and internal factors on the price change, are identified as a result of the study of economic laws and legal conformity that are in the context of rapid economic change and market turbulence may not be strictly formalized and take the form of linguistic statements, which express the conditional relationship between the qualitative assessments of initial factors and changes in the relative price.

  14. IMPACT OF MARKETING STRATEGIES ON SACHET PRODUCTS IN BANGLADESH

    OpenAIRE

    Hossain Shahid SHOHROWARDHY; H.M. Kamrul HASSAN

    2015-01-01

    A product is anything that can be accessible to the market for satisfaction. The basic objective of marketing is maximum satisfaction since satisfaction of consumer and business performance is positively related to each other. For satisfaction, product is diversified in different categories i.e. generic product, product type product, substitute product and product line etc. Sachet product is one of the expansions of product line. The term ‘Sachet’ is originated from the French word which mean...

  15. Petroleum product market report, issue 74, November 1992

    International Nuclear Information System (INIS)

    1992-11-01

    The Petroleum Product Market Report (PPMR) is prepared in the Petroleum Products Section of the Canadian Oil Markets and Emergency Planning Division of Energy, Mines and Resources. The data is compiled from 10 major cities in Canada. The trends in sales and prices are compared on four petroleum products; regular unleaded gasoline, middle gasoline, premium unleaded gasoline and automotive diesel and propane. 7 tabs. 11 figs

  16. Perspectives of the Market of green products

    International Nuclear Information System (INIS)

    Gonzalez Elias, Andres

    2000-01-01

    The advance of environmental strategies in Colombia during the nineties, Cleaner Production mainly, showed to the industry the benefits of environmental management. In the last five years some of the Colombian enterprises became leaders on the management of the environment because their initiatives and the continuous work supported by the regional authorities for environmental protection. The results of the CP programs in different sectors enhanced the innovative capacity of enterprises. In the other hand the development of environmental regulations and the evolution of the competitiveness parameters in the regional and foreign markets claims for new initiatives near to the Colombian industries that are in the need to maintain the level obtained through hard efforts in the past years. The vision of an environmental management oriented to life cycle of product complements the CP efforts because involves environmental issues on design and product development process with the purpose to increase the green product participation in market. This paper presents a sight of the possible future development of the green market in our country by two ways. At the first we identify trends towards the green market in the current institutional process of the environmental sector in Colombia and in the second, provides an instrumental view of the relationship between the LCA and the environmental management product oriented

  17. Extension of market concept with market-driven optimisation of distribution system operation

    DEFF Research Database (Denmark)

    Wu, Qiuwei; Østergaard, Jacob

    2013-01-01

    not explicitly submitted, but derived from historic demand response behaviour. The locational prices resulting from this local optimisation were used to alleviate the congestion that would result from response to a global price, as issued within the EcoGrid EU real time market for system balancing services from......This report describes the development of a pricing mechanism for the alleviation of congestion at the 10kV distribution network level using demand flexibility in a 5-minute real-time market environment. Demand was incorporated into an OPF based market clearing procedure in which demand bids were...... distributed resources. A complementary direct control framework was developed to operate in tandem with the pricing mechanism to ensure the reliable alleviation of congestion...

  18. Marketing and Product Design: A Rocky Love Affair

    Directory of Open Access Journals (Sweden)

    Landwehr Jan R.

    2015-11-01

    Full Text Available The success stories of design-oriented companies like Apple, Audi or Nike have put design on the agenda in many marketing departments. Consumers cannot elude the effect of aesthetics and therefore design is a major factor for business success. Typically consumers choose the product with the best design, all other aspects being equal. Only when the interplay of product characteristics, brand and design is carefully coordinated can successful products be created. This requires an integrated approach to design, one which is applied right at the beginning of the value chain. Product development, marketing and design need to work in close cooperation, communicate well and frequently, and collect feedback from the market. Superior aesthetics are always important but should be a top priority in cases where efficiency-oriented Asian competitors are able to offer functionally similar products at much lower prices.

  19. Evaluation Within the Scope of Standa rdization and Adaptation of the Product Decisions Strategies Implemented by Unilever Knorr in the Turkish Market

    Directory of Open Access Journals (Sweden)

    Begüm Şahin

    2014-12-01

    Full Text Available The various product strategies that businesses operating in international markets have developed by prioritizing customer satisfaction also includes the product standardization and adaptation strategies. These strategies are shaped by the influence of the international market environment, which involves a different set of dynamics. Marketing managers take decisions concerning the extent to which standardization and adaptation will be utilized by first conducting detailed analyses regarding the various factors associated with the countries they are trying to appeal to. In recent years, the strategy mainly adopted by businesses when taking product decision in global markets is the “think global act local” approach –in other words, the glocal approach. Owing to the approach, many businesses operating in global markets are able to continuously increase their effectiveness and share in markets, and to thereby become winners through successful efforts.In this context, the aim of this study was to examine and evaluate, within the scope of standardization and adaptation, the product strategies implemented in the Turkish market by Knorr, a successful brand in the food industry, for its dry soup products. Knorr is also one of the businesses of Unilever, a company that occupies an important place in the global market, and also represents the world’s largest fast moving consumer good company. Data obtained during the study through in-depth interviews performed with two senior managers of the company have shown that Knorr adopts the mixed approach known as glocalization for its dry soup products,which involves a combination of both adaptation and standardization

  20. Production constraints and perceived marketing problems of stock ...

    African Journals Online (AJOL)

    In an endeavour to improve the livestock production and particularly the marketing of livestock in the Northern Communal Areas of Namibia, this study analyses the perception of livestock farmers in this regard. The low off-take percentage is the most serious production constraint, but marketing, although a constraint, is not ...

  1. Energy saving industrial products in Italy (marketing research, conservation program planning)

    Energy Technology Data Exchange (ETDEWEB)

    Agostini, M.; Clo' , A.; Goldoni, G. (Bologna Univ. (Italy))

    1989-09-01

    This article gathers the essential results of research, carried out by Nomisma for ENEA (Italian Commission for Nuclear and Alternative Energy Sources) about the market and industry structure of 7 different products for energy saving, i.e. high performance boilers, cogeneration plants, thermal insulation, organic residual combustors, heat pumps, heat recovery equipment and measuring and control instruments. The singling out of the operating firms and the collection of numerous, even if incomplete, economic and technical data, permit a first evaluation of the trend of the Italian energy saving market during the period 1983-87. This will be a useful tool in order to appraise the efficiency of past policies and direct future ones.

  2. MARKETING OF TRADITIONAL PRODUCT IN TRANSYLVANIA

    Directory of Open Access Journals (Sweden)

    M. MATIUTI

    2009-05-01

    Full Text Available Transylvania and the Banat are two historical regions that gave birth to several domestic animal breeds. Over the last 15 years, number have sunken dramatically, because these local breeds have been greatly replaced by imported ones. Although very many so- called agrotouristic pensions are now on the market, only about 1% of them promote real traditional food products obtained from local animal breeds. Only few people, especially old people, know traditional recipes older than two or three hundred years and the youth totally ignore them. On the one hand, a large variety of names for different products have appeared on the market, but they are manufactured by big firms and do not have the quality of the traditional products. On the other hand, small producers often have hygiene problems. The reinforcement of traditional products can only occur if people know the quality and the value of the products obtained from the local animal breeds, many of them being endangered species.

  3. Critical issues in Investment, Production and Marketing of Moringa ...

    African Journals Online (AJOL)

    Critical issues in Investment, Production and Marketing of Moringa oleifera as an ... to enhance its large scale production, processing, marketing and investment as an industrial raw material in Nigeria. ... EMAIL FULL TEXT EMAIL FULL TEXT

  4. Research on the Legal Regulation of Market Access for Agricultural Products in China

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    On the basis of defining the concept of market access for agricultural products,this paper analyzes the necessity of establishing market access system of agricultural products,proposes the conception of establishing market access system of agricultural products in China;sets up the frame of market access system of agricultural products;analyzes the rationality of the frame of market access system of agricultural products;poses the consideration of economic law regarding setup of market access system of agricultural products.This paper also puts forward the legislative suggestions for establishing market access system of agricultural products as follows:establish the frame of market access system of agricultural products taking quality access as core;establish and perfect the compensation and relief system of guaranteeing benefit of manager and producers;establish the market access system of agricultural products with hierarchical structure;sort out existing laws and form the sound the legal frame of market access system of agricultural products.

  5. Improving Marketing's Contribution to New Product Development

    NARCIS (Netherlands)

    Drechsler, Wenzel; Natter, Martin; Leeflang, Peter S. H.

    In many firms, the marketing department plays a minor role in new product development (NPD). However, recent research demonstrates that marketing capabilities more strongly influence firm performance than other areas such as research and development. This finding underscores the importance of

  6. Production price of hydrogen from grid connected electrolysis in a power market with high wind penetration

    International Nuclear Information System (INIS)

    Joergensen, Claus; Ropenus, Stephanie

    2008-01-01

    In liberalized power markets, there are significant power price fluctuations due to independently varying changes in demand and supply, the latter being substantial in systems with high wind power penetration. In such systems, hydrogen production by grid connected electrolysis can be cost optimized by operating an electrolyzer part time. This paper presents a study on the minimization of the hydrogen production price and its dependence on estimated power price fluctuations. The calculation of power price fluctuations is based on a parameterization of existing data on wind power production, power consumption and power price evolution in the West Danish power market area. The price for hydrogen is derived as a function of the optimal electrolyzer operation hours per year for four different wind penetration scenarios. It is found to amount to 0.41-0.45 EUR/Nm 3 . The study further discusses the hydrogen price sensitivity towards investment costs and the contribution from non-wind power sources. (author)

  7. Production price of hydrogen from grid connected electrolysis in a power market with high wind penetration

    Energy Technology Data Exchange (ETDEWEB)

    Joergensen, Claus [Materials Research Department, Risoe National Laboratory for Sustainable Energy, Technical University of Denmark, P.O. Box 49, Frederiksborgvej 399, DK-4000 Roskilde (Denmark); Ropenus, Stephanie [Systems Analysis Department, Risoe National Laboratory for Sustainable Energy, Technical University of Denmark, P.O. Box 49, Frederiksborgvej 399, DK-4000 Roskilde (Denmark)

    2008-10-15

    In liberalized power markets, there are significant power price fluctuations due to independently varying changes in demand and supply, the latter being substantial in systems with high wind power penetration. In such systems, hydrogen production by grid connected electrolysis can be cost optimized by operating an electrolyzer part time. This paper presents a study on the minimization of the hydrogen production price and its dependence on estimated power price fluctuations. The calculation of power price fluctuations is based on a parameterization of existing data on wind power production, power consumption and power price evolution in the West Danish power market area. The price for hydrogen is derived as a function of the optimal electrolyzer operation hours per year for four different wind penetration scenarios. It is found to amount to 0.41-0.45 EUR/Nm{sup 3}. The study further discusses the hydrogen price sensitivity towards investment costs and the contribution from non-wind power sources. (author)

  8. Production price of hydrogen from grid connected electrolysis in a power market with high wind penetration.

    Energy Technology Data Exchange (ETDEWEB)

    Joergensen, Claus [Materials Research Department, Risoe National Laboratory for Sustainable Energy, Technical University of Denmark, P.O. Box 49, Frederiksborgvej 399, DK-4000 Roskilde (Denmark); Ropenus, Stephanie [Systems Analysis Department, Risoe National Laboratory for Sustainable Energy, Technical University of Denmark, P.O. Box 49, Frederiksborgvej 399, DK-4000 Roskilde (Denmark)

    2008-10-15

    In liberalized power markets, there are significant power price fluctuations due to independently varying changes in demand and supply, the latter being substantial in systems with high wind power penetration. In such systems, hydrogen production by grid connected electrolysis can be cost optimized by operating an electrolyzer part time. This paper presents a study on the minimization of the hydrogen production price and its dependence on estimated power price fluctuations. The calculation of power price fluctuations is based on a parameterization of existing data on wind power production, power consumption and power price evolution in the West Danish power market area. The price for hydrogen is derived as a function of the optimal electrolyzer operation hours per year for four different wind penetration scenarios. It is found to amount to 0.41-0.45 EUR/Nm{sup 3}. The study further discusses the hydrogen price sensitivity towards investment costs and the contribution from non-wind power sources. (author)

  9. Obstacles to Development of Marketing Channels of Agricultural Products in China and Countermeasures

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    This paper introduces the connotation of marketing channels of agricultural products, and gives an overall of current modes of marketing channels of agricultural products in China, including the marketing channel of transportation and sale of agricultural products, the marketing channel of intermediary sales agent, and the marketing channel of mutual cooperation. The problems existing in the marketing channel of agricultural products in China as follows: first, the cost is high; second, the technological content is low; third, the upstream main body lacks competitiveness; fourth, the structure of investment is irrational. Corresponding countermeasures are put forward to develop marketing channels of agricultural products as follows: perfect the service function of wholesale market of agricultural products; propel the construction of integration and expansion of wholesale market; develop the circulation cooperatives of agricultural products; develop the integrated organization of production and sales of agricultural products.

  10. 33 CFR 209.141 - Coordination of hydroelectric power operations with power marketing agencies.

    Science.gov (United States)

    2010-07-01

    ... Commanders will develop, in coordination with their respective power marketing agency, a system for exchanging operating information. The system will include general operating information and information on... power operations with power marketing agencies. 209.141 Section 209.141 Navigation and Navigable Waters...

  11. Products Positioning on a Heterogeneous Market

    Directory of Open Access Journals (Sweden)

    Liviu NEAMTU

    2012-04-01

    Full Text Available Analyses realized on markets showed in time that these are not amorphous masses of buyers but are formed of different divisions that we can often find under the name of market segments. Market can be divided in more segments of request composed of buyers, instinctively in the search of the same characteristic of the products. The liability of the firm is that of defining well the segments and serves them well with perfectly adapted products. Business positioning on well-defined segments of consumers leads to a relationship optimization between the business field and consumers. The present study takes into discussion positioning strategy, from the 4 proposed business strategies. We have tried to underline the fact that the correspondent or defective model for issuing and application of the positioning strategy determined the success or the failure at the level of the entire firm.

  12. THE PRICE ON THE ORGANIC PRODUCT MARKET

    Directory of Open Access Journals (Sweden)

    ATĂNĂSOAIE GEORGE SEBASTIAN

    2013-08-01

    Full Text Available The main objective of this paper is to present prices on PAE market (PAE- organic foods market. Prices areanalyzed in terms of importance and the main factors that contribute to their establishment (quality of products,distribution channels, certification and eco-labeling system, customer segments and market development stage.The paper shows that are used three strategic options of prices: prices with high rigidity located in a low or highlevel and fluctuating prices, characterized by variations on short periods of time. Price is a very importantbarrier to market development but this importance can be mitigated through appropriate communicationpolicies with the market, which are essential especially for markets in early stages of development

  13. Multi-product dynamic advertisement planning in a segmented market

    Directory of Open Access Journals (Sweden)

    Aggarwal Sugandha

    2017-01-01

    Full Text Available In this paper, a dynamic multi-objective linear integer programming model is proposed to optimally distribute a firm’s advertising budget among multiple products and media in a segmented market. To make the media plan responsive to the changes in the market, the distribution is carried out dynamically by dividing the planning horizon into smaller periods. The model incorporates the effect of the previous period advertising reach on the current period (taken through retention factor, and it also considers cross-product effect of simultaneously advertising different products. An application of the model is presented for an insurance firm that markets five different products, using goal programming approach.

  14. FRM: ADVANCED FOREST PRODUCTS MARKETING

    African Journals Online (AJOL)

    user

    techniques and high cost of transportation are some of the problems encountered in the production and marketing of prosopis condiment in Makurdi metropolis. Key words: ... this, forest managers should no longer be concerned solely with ...

  15. ANALYSIS OF MARKETING MIX ON COSMETICS PRODUCTS CASE STUDY: AVON COMPANY

    Directory of Open Access Journals (Sweden)

    ALEXANDRA PALADE

    2011-01-01

    Full Text Available This paper contains an analysis of the marketing mix followed by a Swot analysis of company Avon. It continues with a market research conducted among women in Brasov highlighting the attitudes, opinions and behaviour of women in Brasov on the acquisition and use of cosmetics product. The present paper analyzes the cosmetics market, the company Avon position in Brasov’s market, identifying the company’s main competitors, population segmentation. After analyzing data from market research shows that most women acquires cosmetic products from Avon company, the representatives role being extremely important. Most women buy products through the catalogue, 77% of them using the products every day, often buying the personal care products.

  16. The new challenges of energy operators. To bring strategic answers to market changes and to unprecedented competitive threats

    International Nuclear Information System (INIS)

    2016-02-01

    Because of regulatory and technological changes, energy operators have to reconsider their business model, i.e. to identify their tomorrow's key activities and skills, and to keep control of the value chain as a multitude of new and various operators try to be present on the production sector and on the distribution sector. In order to give an insight on these issues, this study proposes three reports and a video. While the video proposes an original presentation of the main conclusions of this study, the first document is an executive synthesis which outlines and discusses some important issues: regulatory and technological changes submit energy operators to an unprecedented competitive and strategic paradigm; an efficient management of transition requires a profession-based approach and renewed strategic assets; energy operators must take the risk of 'uberisation' of their profession into account in order to better respond. The second document is an analysis report which addresses the upheavals of the energy operator environment (regulatory changes, technological upheavals, focus on the new energy deal), and the main strategic challenges faced by energy operators (redesign of the energy model, projection on non-core activities, acquisition of new strategic assets). It also proposes a discussion on the reconfiguration of the energy value chain (an upstream disruption of the value chain, a risk of reversal of the whole value chain). The third document proposes presentations of the evolution of key figures of energy markets in France (electricity, gas, renewable energy, turnovers of specialised actors in gas production and distribution and of the electricity sectors), a presentation of the sector economic structure and competitive landscape (sites, personnel, market shares, market key figures, main operators, electric power producers, gas providers, and renewable plant operators), and an overview of main events (asset management strategy

  17. 7 CFR 925.45 - Production research and market research and development.

    Science.gov (United States)

    2010-01-01

    ... Secretary, may establish or provide for the establishment of production research, marketing research and... 7 Agriculture 8 2010-01-01 2010-01-01 false Production research and market research and...) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Fruits, Vegetables, Nuts), DEPARTMENT OF...

  18. MARKET SUCCESS FACTORS OF SUSTAINABLE PRODUCTS

    Directory of Open Access Journals (Sweden)

    Janine Fleith de Medeiros

    2013-06-01

    Full Text Available This article investigates dimensions and factors that according to the perception of business managers drive the market success of environmentally sustainable products. Initially, publications related to new products introduced to the market (with or without environmental focus were evaluated. Four complementary dimensions were identified as responsible for proper performance: (i Market Knowledge, (ii Interfunctional Collaboration, (iii Knowledge Integration Mechanisms, and (iv Generative Learning. Considering the above, an exploratory study following a qualitative approach was conducted with managers that work in the Brazilian market. For the choice of the respondents, some characteristics were considered, such as growth in the sector of activity where the organization works, and the area that they manage. Results lead to the validation and ranking of the factors and dimensions mentioned in the literature. They also allowed the identification of new factors as: technological domain, competitive price, quality, company's brand, and payback. Moreover, considering the variables described and the relationships established among them, it was inferred that technological domain can be considered as a dimension. This suggestion is based on the respondents' perception concerning "technological domain", such as: specialized people, research budget, and also budget for facilities and equipment. The study also shows deeper difference among practice areas than among sectors. Based on the list of factors that was generated, new studies are recommended to measure the impact of the factors and dimensions on the success of green products.

  19. Operational Space Weather Products at IPS

    Science.gov (United States)

    Neudegg, D.; Steward, G.; Marshall, R.; Terkildsen, M.; Kennewell, J.; Patterson, G.; Panwar, R.

    2008-12-01

    IPS Radio and Space Services operates an extensive network (IPSNET) of monitoring stations and observatories within the Australasian and Antarctic regions to gather information on the space environment. This includes ionosondes, magnetometers, GPS-ISM, oblique HF sounding, riometers, and solar radio and optical telescopes. IPS exchanges this information with similar organisations world-wide. The Regional Warning Centre (RWC) is the Australian Space Forecast Centre (ASFC) and it utilizes this data to provide products and services to support customer operations. A wide range of customers use IPS services including; defence force and emergency services using HF radio communications and surveillance systems, organisations involved in geophysical exploration and pipeline cathodic protection, GPS users in aviation. Subscriptions to the alerts, warnings, forecasts and reports regarding the solar, geophysical and ionospheric conditions are distributed by email and Special Message Service (SMS). IPS also develops and markets widely used PC software prediction tools for HF radio skywave and surface wave (ASAPS/GWPS) and provides consultancy services for system planning.

  20. The impact of counterfeit products on the market

    OpenAIRE

    Tkachov, Maksim

    2015-01-01

    The author proves that the level of counterfeit presentation of goods on the market directly affects the equilibrium of the market. The greater the number of counterfeit products, the greater the level of losses holders of intellectual property rights, the lower the level of consumer confidence to the market.

  1. Differentiated Brand Marketing Strategy for China’s Conventional Aquatic Products

    OpenAIRE

    LIANG, Hua; SHEN, Zhongming

    2015-01-01

    The volume of production and marketing of China’s conventional aquatic products is increasing. Compared with price of livestock and poultry products, price of conventional aquatic products is relatively low. Differentiated brand marketing for China’s conventional aquatic products is a key approach for increasing market demand for conventional aquatic products and increasing value of conventional aquatic products. The differentiated brand marketing is an inevitable trend of market developm...

  2. Regulatory assessment of brand changes in the commercial tobacco product market.

    Science.gov (United States)

    Wayne, G Ferris; Connolly, G N

    2009-08-01

    Regulatory oversight of tobacco product design has gained momentum in the US and internationally. Appropriate standards for assessing commercial brands and characterising product features must be considered a priority. An area of potential concern is in-market design changes adopted within a single commercial brand over time. Internal tobacco industry documents were identified and used to assess internal discussion of product guidelines and practices regarding in-market brand changes. Commercial tobacco products undergo a constant process of revision in-market, beginning at the most basic level of physical product characteristics and components, and including every aspect of design. These revisions commonly exceed guidelines for acceptable product variance adopted within the industry. While consumer and market testing is conducted to ensure that products remain acceptable to users, explicit marketing often may not accompany brand changes. In the absence of such marketing, it should not be assumed that a brand remains unchanged. For manufacturers, assessment of competitor brands includes identification and analysis of non-routine changes; that is, those changes likely to significantly alter the character of a given brand. Regulators must adopt a similar practice in determining standards for product evaluation in the face of ongoing commercial product revision.

  3. CO2 slurry pipeline to transport solid marketable products to improve CCS economics

    Energy Technology Data Exchange (ETDEWEB)

    Luhning, Richard

    2010-09-15

    Carbon dioxide pipelines are anticipated to be a key element in CCS (Carbon Capture and Sequestration) to transport the carbon dioxide to sequestration sites or to oil fields for use in enhanced oil recovery applications. However the economics of CCS are such that the operations are economically challenged. The concept of using super critical (liquid) carbon dioxide in a slurry pipeline is to use the pipeline constructed for environmental purposes to transport marketable products such as sulphur, petroleum coke, limestone and others to market thereby generating additional income to make CCS carbon dioxide transportation economically attractive.

  4. Marketing and labelling of radiation insect-disinfested food and agricultural products

    International Nuclear Information System (INIS)

    Urbain, R.W.; Urbain, W.M.

    1985-01-01

    Marketing procedures need to be designed specifically for the particular products involved. While most marketing efforts are directed toward the consumer, it is likely that with radiation insect-disinfestated foods, the principal effort will be concerned with food distributors and retailers. Labelling as ''irradiated'' should be at the option of the vendor and not mandatory. A three-step procedure for marketing is proposed: (1) identification of specific market need or opportunity; (2) test production and marketing; and (3) commercial production and marketing. It is suggested that information on irradiated foods directed toward answering potential consumer interests and concerns be made available

  5. Marketing research of organic agricultural products' customers

    Directory of Open Access Journals (Sweden)

    Salai Suzana

    2002-01-01

    Full Text Available The aim of customers' marketing research is to acquire information about the way domestic customers behave towards organic agricultural products. This research focuses the overview of conditions and factors influencing customer behavior in nutrition processes in the EM and in Yugoslavia. The acquired information about changes and directions directly affect the possibilities of getting involved into supply processes as well as the 'transmission' of some directions in customer behavior. Anticipations based, on marketing research deal with changes on customers' level, in consumption, products and other competitors. The results of a part of problems concerning customer behavior in nutrition processes follow below, with an emphasis on organic agricultural products.

  6. Managing risks of market price uncertainty for a microgrid operation

    Science.gov (United States)

    Raghavan, Sriram

    After deregulation of electricity in the United States, the day-ahead and real-time markets allow load serving entities and generation companies to bid and purchase/sell energy under the supervision of the independent system operator (ISO). The electricity market prices are inherently uncertain, and can be highly volatile. The main objective of this thesis is to hedge against the risk from the uncertainty of the market prices when purchasing/selling energy from/to the market. The energy manager can also schedule distributed generators (DGs) and storage of the microgrid to meet the demand, in addition to energy transactions from the market. The risk measure used in this work is the variance of the uncertain market purchase/sale cost/revenue, assuming the price following a Gaussian distribution. Using Markowitz optimization, the risk is minimized to find the optimal mix of purchase from the markets. The problem is formulated as a mixed integer quadratic program. The microgrid at Illinois Institute of Technology (IIT) in Chicago, IL was used as a case study. The result of this work reveals the tradeoff faced by the microgrid energy manager between minimizing the risk and minimizing the mean of the total operating cost (TOC) of the microgrid. With this information, the microgrid energy manager can make decisions in the day-ahead and real-time markets according to their risk aversion preference. The assumption of market prices following Gaussian distribution is also verified to be reasonable for the purpose of hedging against their risks. This is done by comparing the result of the proposed formulation with that obtained from the sample market prices randomly generated using the distribution of actual historic market price data.

  7. Processed Apple Product Marketing Analysis: Hard Cider and Apple Wine

    OpenAIRE

    Rowles, Kristin

    2000-01-01

    Hard cider and apple wine offer new value-added marketing opportunities to the apple industry. Both products are situated in rapidly growing categories of the beverage industry. The development of effective marketing strategies for these products requires an understanding of the forces driving competition in these markets. This paper provides background information to support competitive analysis and strategy development. Development of these markets will be positive for the apple industry, b...

  8. Analysis of lifestyle, innovation products, and marketing mix of product purchase decision hen’s instant omelette (case study in pt eco Nature multiindo

    Directory of Open Access Journals (Sweden)

    Muhammad Harun Al Rasyid

    2017-06-01

    Full Text Available PT Eco Nature Multiindo is a company which operating in the service and food processing. Hen's Instant Omelette is one form of innovative product that exist in Indonesia. In Indonesia, there is no competitor of Hen's product so Hen's became the first of instant egg in market. Response of consumer to this product is quite good, it is can be seen from the sale of products that have been sold to 6.000 bottles for 8 months. But it is still far from the company target ,which is targeting 7.500 bottles per month in accordance with market potential and company's production capacity 300 bottles a day. The purpose of this study are (1 to analyze the life style of Hen's Instant Omelette consumer (2 to analyze the influence of lifestyle, product innovation, and marketing mix of Hen's Instant Omelette product towards purchasing decision (3 to formulate managerial implication for the company. The results of the factor analysis indicates that the user segments of Hen's Instant Omelette consists of three segments: modern, clasic, and trendy. Analysis results of SEM indicates the variable that influence purchasing decision is Product Innovation which consists of Relative Advantages, Compatibility, Complexity, Divisibility, Communicability.

  9. Test marketing of new smokeless tobacco products in four U.S. cities.

    Science.gov (United States)

    Rogers, John D; Biener, Lois; Clark, Pamela I

    2010-01-01

    This exploratory study was designed to assess the availability, price, and point-of-purchase marketing strategies for new smokeless tobacco products in 4 test market areas. A random sample of 50 gas stations, convenience and food stores, and tobacco shops was selected in each of 4 test market areas. Pairs of observers visited each store, recorded product information, and engaged vendors in conversation about product demand. Snus was available in 64% of the stores, but availability and price differed by brand. Point-of-purchase marketing also varied by brand on a variety of dimensions and all brands appeared to be marketed primarily to smokers. Camel Snus was described by store attendants as having the highest demand and was also the most expensive of the observed products. In light of the number of test market cities and intensity of promotion at retail locations, Camel Snus was the most intensively marketed product. The results appear to reflect differences in marketing strategy by American snus manufacturers. These strategies may help to predict future marketing of snus and other tobacco products and may provide a baseline for later assessments of product acceptance.

  10. Marketing mix for consumer high technology products

    Directory of Open Access Journals (Sweden)

    Dovleac, L.

    2012-01-01

    Full Text Available This paper includes an analysis upon the variables of marketing mix for high technology products used for individual consumption. There are exposed the essential aspects related to marketing policies and strategies used by high technology companies for providing consumers the best solutions tailored to their needs. A special attention is given to the necessity for inclusion in the marketing mix of the fifth element – the assistance and informational support for customers.

  11. MANAGING RISK BY COORDINATING INVESTMENT, MARKETING, AND PRODUCTION STRATEGIES

    OpenAIRE

    Johnson, Donald A.; Boehlje, Michael

    1983-01-01

    This study of the farm firm integrates long run investment and financial decisions, and short-run production and marketing decisions into a single decision framework that includes both time and risk. The results suggest that the use of various strategies for managing market risks allow the entrepreneur to accept mores risk in investing and producing; and that an integrated analysis of production, marketing and investment-financing alternatives is essential to make accurate recommendations abo...

  12. Get Ready 'Cause Here It Comes: The Future of Marketing Communication (Marketing Writing for Technical Products).

    Science.gov (United States)

    King, Janice

    1995-01-01

    Discusses trends for the future in marketing communication: expanding channels for communication, global marketing, product brands, and changing jobs. Suggests ways marketing communicators can prepare for these changes. (SR)

  13. A Market Dynamics Model for New Industrial Products and Its Application

    OpenAIRE

    Shmuel S. Oren; Michael H. Rothkopf

    1984-01-01

    New product planning models attempt to predict the market consequences of product line and product design decisions. One output of such models, especially those driven by subjective or market research data, is usually theoretical market shares based upon consumer preferences under idealized conditions. This paper describes a class of models that bridge the gap between such theoretical market shares and dynamic sales forecasts. This model accounts for differences in customer awareness of diffe...

  14. International biodiesel markets. Developments in production and trade

    Energy Technology Data Exchange (ETDEWEB)

    Lamers, P. [Ecofys Germany, Berlin (Germany)

    2012-01-15

    The global biodiesel market has shown an exponential growth in production and trade across the past decade. Nowadays, more biodiesel than ever before is sourced from abroad and procurement areas - especially of large scale producers and traders - span the globe. While this trend is bound to continue, markets and trade developments are still strongly linked to support and trade policies. Furthermore, the biodiesel industry is strongly linked to other sectors (agriculture and mineral oil industry in particular) and faces significant market disturbances some of which have led to various inefficiencies in the past. Due to the pace of this market development, a methodological assessment and understanding of the numerous influencing factors was needed to reduce uncertainties and risks for those involved. A recently published analysis by Ecofys and the Copernicus Institute, Utrecht University, provided such an analysis. It evaluates how the interaction of domestic policies steered global trade streams towards different markets, in particular in connection to underlying trade policies and additional market forces, over the past decade. It provides robust data on international production and trade volumes which have already served as input to the recently published Special Report on Renewable Energy (SRREN) by the Intergovernmental Panel on Climate Change (IPCC). This market brochure was commissioned by UFOP to build upon the methodologies and findings of Lamers et al. and to provide a picture of the global biodiesel market in 2010/2011. It is structured in six sections: an overview of global production volumes (Section 2); developments of EU (Section 3) and other world (Section 4) markets and (trade) policies; global net trade volumes (Section 5); vegetable oil trade patterns and their link to biodiesel trade (Section 6); Conclusions and Outlook (Section 7)

  15. Effect of investments on fundamentals and market reaction on pre-operational and operational Brazilian companies for the period 2006-2012

    Directory of Open Access Journals (Sweden)

    Marco Antonio Pereira

    2016-03-01

    Full Text Available ABSTRACT This paper provides evidence on the market reaction to corporate investment decisions whose shareholder value is largely attributed to growth options. The exploratory research raised pre-operational companies and their operational pairs on the same economy segments. It had the purpose of investigating the existence of statistical differentiation from financial indicators that reflect the installed assets and growth assets, and then study the market reaction to changes in fixed assets as a signaling element about investment decisions. The formation process of operational assets and shareholder value almost exclusively dependent on asset growth stands out in the pre-operational companies. As a result, differentiation tests confirmed that the pre-operational companies had their value especially derived on growth options. The market reaction was particularly bigger in pre-operational companies with abnormal negative stock returns, while the operational companies had positive returns, which may indicate that the quality of the investment is judged based on the financial disclosure. Additionally, operational companies' investors await the disclosure to adjust their prices. We conclude that the results are consistent with the empirical evidence and the participants in financial markets to long-term capital formation investments should give that special attention.

  16. 12 CFR 613.3010 - Financing for processing or marketing operations.

    Science.gov (United States)

    2010-01-01

    ... overseeing the policies, business practices, management, and decision-making process of the legal entity; or... 12 Banks and Banking 6 2010-01-01 2010-01-01 false Financing for processing or marketing... for processing or marketing operations. (a) Eligible borrowers. A borrower is eligible for financing...

  17. Consumer Online Search and New-Product Marketing

    Science.gov (United States)

    Kim, Ho

    2013-01-01

    This dissertation contains three essays that study the implications of online search activity for new-product marketing. Using the U.S. motion picture industry as a test case, the first essay examines the dynamic causal relationship between traditional media, consumers' media generation activity, media consumption activity, and market demand…

  18. Education for Production and Operations Management

    Directory of Open Access Journals (Sweden)

    M. Kavan

    2002-01-01

    Full Text Available The Department of Mechanical Engineering Enterprise Management at the Faculty of Mechanical Engineering of the Czech Technical University in Prague has its own doctoral programme, and runs postgraduate and master's courses. The Department is engaged in a great deal of research in the field of marketing, financial and mainly operations management. A new Production and Operations Management programme was started in 1997. The programme consists of: Management of Change and the Importance of Innovations, Forecasting and Operations Strategy, Design of Work Systems, Total Quality Management and Inventory Control, Material Requirements Planning and Just-In-Time Systems, Logistics and Practical exercises. The study programme is organised in two stages, winter and summer semesters. The study programme has a strong international orientation. The teaching goal is to prepare students for dealing with real-world settings and implementing the most effective up-to-date practices. The Department aspires to lead in research, and in developing modern concepts and tools. Research is being conducted in the mechanical engineering industry under a grant from the EU LEONARDO programme. We invite you to email with questions or to schedule a visit to the Department at any time.

  19. Mind Your Product-Market Strategy on Selecting Marketing Inputs: An Uncertainty Approach in Indian Context

    OpenAIRE

    Susmita Ghosh; Bhaskar Bhowmick

    2015-01-01

    Market is an important factor for start-ups to look into during decision-making in product development and related areas. Emerging country markets are more uncertain in terms of information availability and institutional supports. The literature review of market uncertainty reveals the need for identifying factors representing the market uncertainty. This paper identifies factors for market uncertainty using Exploratory Factor Analysis (EFA) and confirmed the number of fa...

  20. How Rural Market Imperfections Shape the Relation Between Farm Size and Productivity

    DEFF Research Database (Denmark)

    Heltberg, Rasmus

    The subject of this article is the alleged inverse relationship between farm size and productivity in developing countries. The recent controversy is reviewed, and a framework is provided to explain the inverse relationship based on plausible assumptions about imperfections in the markets for labor......, credit and land. On this basis testable hypotheses are derived. Using fram.level panel data from Pakistan, the framework is assessed by regressing output on operational fram size, size of owned holding, family size, tenurial status and irrigation status of the land. Household fixed effects are used...... to account for remaining unobserved heterogenity. It is concluded that an inverse relationship is present in Pakistan, and that the market imperfections framework performs well with the data...

  1. Optimal Wind Power Uncertainty Intervals for Electricity Market Operation

    Energy Technology Data Exchange (ETDEWEB)

    Wang, Ying; Zhou, Zhi; Botterud, Audun; Zhang, Kaifeng

    2018-01-01

    It is important to select an appropriate uncertainty level of the wind power forecast for power system scheduling and electricity market operation. Traditional methods hedge against a predefined level of wind power uncertainty, such as a specific confidence interval or uncertainty set, which leaves the questions of how to best select the appropriate uncertainty levels. To bridge this gap, this paper proposes a model to optimize the forecast uncertainty intervals of wind power for power system scheduling problems, with the aim of achieving the best trade-off between economics and reliability. Then we reformulate and linearize the models into a mixed integer linear programming (MILP) without strong assumptions on the shape of the probability distribution. In order to invest the impacts on cost, reliability, and prices in a electricity market, we apply the proposed model on a twosettlement electricity market based on a six-bus test system and on a power system representing the U.S. state of Illinois. The results show that the proposed method can not only help to balance the economics and reliability of the power system scheduling, but also help to stabilize the energy prices in electricity market operation.

  2. On the Market Aspect of Product Program Design: Towards a Definition of an Architecture of the Market

    DEFF Research Database (Denmark)

    Hansen, Christian Lindschou; Mortensen, Niels Henrik; Hvam, Lars

    2012-01-01

    an architecture of the market. This is to be interpreted as the ‘market perspective’ of the product family referring to the design of the product family from the market’s point of view. The main result of this paper is the suggestion of a definition of a market architecture with an articulation of its elements...

  3. PRODUCTION AND MARKETABILITY OF CONVENTIONAL, SUSTAINABLE AND ORGANIC PRODUCED TOMATOES

    Directory of Open Access Journals (Sweden)

    Dean BAN

    2007-07-01

    Full Text Available Conventional agricultural production is denoted by high levels of chemisation, strait specialised production, high yields and low costs per production unit, however this production causes risky interventions, which could affect negatively on environment and human health Research results indicate possibilities for growing vegetables in alternative systems, less risky for environment with satisfying economic success. The aim of this research was to determine economic success of organic, sustainable and conventional production of tomato in the Mediterranean area of Republic Croatia. Bianual research was conducted during 2002/2003. During vegetation we examined parameters of growth, marketable yields and costs for materials, work and machinery which are used in economic analysis. Economical analysis of tomatoes production indicate worst results in organic production system. Loses in tomatoes organic production were consequences of two main factors: lower marketed yield and equal product price for all three production types. Lower yields in organic production were expected, therefore bad financial results were caused by mainly low market prices, which do not validate quality and food safety. Therefore financial success is preconditioned by higher market validation, which can be obtained through market analysis and product development. Consumer awareness about organic agriculture is still very weak and this point requires further attention. The link between organic agriculture and the environment/nature protection is missing too. The purchase of organic food is influenced by the level of information and knowledge of consumers with reference to these products. Doubts about the truthfulness and significance of some data were raised by main places where organic food is purchased, since an excessive greatest limitations are high prices and a low level of information to consumers. Current standard of life of most Croatian consumers does not permit them to

  4. Operations Optimization of Hybrid Energy Systems under Variable Markets

    Energy Technology Data Exchange (ETDEWEB)

    Chen, Jun; Garcia, Humberto E.

    2016-07-01

    Hybrid energy systems (HES) have been proposed to be an important element to enable increasing penetration of clean energy. This paper investigates the operations flexibility of HES, and develops a methodology for operations optimization to maximize its economic value based on predicted renewable generation and market information. The proposed operations optimizer allows systematic control of energy conversion for maximal economic value, and is illustrated by numerical results.

  5. STRATEGIC APPROACH TO PROMOTION OF CONSTRUCTION PRODUCTS IN THE MARKET

    Directory of Open Access Journals (Sweden)

    Fatima M. Ramazanova

    2017-01-01

    Full Text Available Abstract. Objectives The aim of the study is to develop a system of practical measures to ensure the most effective promotion of construction products to the market. Method During the process of research, methods of logical, statistical and comparative analysis as well as expert evaluations were used. Results Analysis and assessment of the construction market situation enabled a group of factors that affect the sales of construction products – in particular, building materials – to be identified, which constituted an empirical basis for developing a strategy for their promotion, aimed at maximum satisfaction of solvent demand and profit. It is determined that as an instrument of the communication policy of a construction enterprise, the promotion of construction products is a system of incentive measures and techniques designed to stimulate sales. A characterisation of the promotional system of construction products as an instrument of marketing communications is presented, revealing the target dependence of measures to stimulate sales from stages of the life cycle. The criteria for selecting the promotion channels have been systematised, serving as the basis for the strategic approach to the organisation of the distribution logistic system in construction and the steady positioning of construction products on the market. Conclusion A strategic approach to the promotion of construction products in the market ensures the creation of a system of effectively integrated marketing communications, implemented in the form of a strategic bridging partnership. Realisation of the strategy of construction product promotion comprises a reliable basis for strengthening the market positions of construction companies under the harsh conditions of a competitive environment. 

  6. Production inefficiency of electricity markets with hydro generation

    International Nuclear Information System (INIS)

    Philpott, Andy; Guan, Ziming; Khazaei, Javad; Zakeri, Golbon

    2010-01-01

    Electricity market designs that decentralize decision making for participants can lead to inefficiencies in the presence of nonconvexity or missing markets. This has been shown in the case of unit-commitment problems that can make a decentralized market equilibrium less efficient than a centrally planned solution. Less attention has been focused on systems with large amounts of hydro-electric generation. We describe the results of an empirical study of the New Zealand wholesale electricity market that attempts to quantify production efficiency losses by comparing market outcomes with a counterfactual central plan. (author)

  7. The Swedish market for wood briquettes - Production and market development

    Energy Technology Data Exchange (ETDEWEB)

    Karlhager, Johan

    2008-02-15

    Wood briquettes have constituted an important input to the Swedish energy system during the last two decades. However, the development of the production and markets for briquettes during the years 2000-2007 has not been studied in detail. The purpose of this study was to elucidate the state of the briquette industry. More specifically, the aims were to map the production of briquettes, describe the development of its markets, describe the production process, describe the producers and to examine the competitive situation for the producers. To collect data regarding the production and the producers, the markets, raw materials and company structures, a questionnaire was sent out to the producers during the fall in the year 2007. The results were then compiled and compared to previous studies. The description of the production process was mainly based on literature studies. The results were analyzed and related to M.E. Porter's Five force model to be able to describe the competitive environment for the briquette producers. The study was limited to production in Sweden and did not intend to cover a possible import of briquettes. Regarding the production process, the most common types of briquetting equipment were described. The results showed that the trend in the briquette industry was neutral, possibly negative. The turnover derived from briquette sales during the year 2006 was roughly a quarter of a billion SEK. The industry was very concentrated, with one producer accounting for 43 % of the aggregate production in the year 2006. Since the year 2000, the production of briquettes among the participating producers increased from some 210 000 tons (980 GWh) (2002) to some 280 000 tons (1 300 GWh) in the year 2006. The planned expansion of the production capacity was 3,8 % within the two years to come. A typical small scale briquette producer was a small saw mill, planing mill or a joinery using their by-products as raw material. 78 % of the briquettes are produced

  8. PROCEDURE FOR ANALYSIS AND EVALUATION OF MARKET POSITION PRODUCTION ORGANIZATION

    Directory of Open Access Journals (Sweden)

    A. N. Polozova

    2014-01-01

    Full Text Available Summary. Methodical procedures economic monitoring market position of industrial organization, particularly those relating to food production, including the 5 elements: matrix «component of business processes», matrix «materiality – efficiency», matrix «materiality – relevant», matrix emption and hindering factors matrix operation scenarios. Substantiated components assess the strengths and weaknesses of the business activities of organizations that characterize the state of internal business environment on the elements: production, organization, personnel, finance, marketing. The advantages of the matrix «materiality – relevance» consisting of 2 materiality level - high and low, and 3 directions relevance – «no change», «gain importance in the future», «lose importance in the future». Presented the contents of the matrix «scenarios functioning of the organization», involving 6 attribute levels, 10 classes of scenarios, 19 activities, including an optimistic and pessimistic. The evaluation of primary classes of scenarios, characterized by the properties of «development», «dynamic equilibrium», «quality improvement», «competitiveness», «favorable realization of opportunities», «competition resistance».

  9. The role of new product development on export market share

    Directory of Open Access Journals (Sweden)

    Naser Azad

    2013-10-01

    Full Text Available There is an ongoing change on customers’ needs on selecting customers’ needs, which may influence requirements on designing products and services as well as export sale and company’s market shares in domestic and international market. In the present study, through descriptive approach with qualitative method and case study, we investigate important key factors influencing on new product development and products’ successive factors at overseas nutritional market. In addition by presenting a new model in accordance with the present condition of the organization we explore the closest product development model and affective factors influencing them. The study investigates 36 factors and extracts six important ones, which influence product development including intelligent information, process research and development, strategy introduced, participation strategy, market survey and differentiation strategy.

  10. Strategies in marketing new food products

    International Nuclear Information System (INIS)

    Urbain, R.W.

    1983-01-01

    It is critical to the successful commercialization of the irradiated food process to secure either a full-time marketing person or a consulting organization to aid food industries in the successful world-wide commercialization of new irradiated food products. Expert advice/guidance is needed to help attain the goals on commercialization of this new product

  11. Biocidal products: endorsement procedure for placing on the market

    Directory of Open Access Journals (Sweden)

    Mihaela Scripcariu,

    2010-06-01

    Full Text Available Biocidal products are active substances and preparations containing one or more active substances, putin a form that is supplied to the user, with aim to destroy, to prevent the action or to exercise control over adifferent effect any harmful organism by chemical or biological means.By definition, these products are susceptible to have harmful effects on humans, animals and theenvironment as the main objective of European legislative regulations in this area is to ensure the highestlevel protection by restricting the placing on the market and use only those biocidal products which have anacceptable risk of danger to humans or the environment.The favourable opinion for the placing on the market is made after the evaluation of technicaldocumentation of biocidal products, completed by preparing a report of assessment with the formulation of theproposal to issue notice for placing on the market by the National Commission of Biocidal Products.ICBMV is designated as an authority competent to assess technical documentations on efficacy,chemistry and toxicity data of biocidal products, product type 3: Veterinary hygiene products.

  12. Fickle product mix: Exporters adapting their product vectors across markets

    OpenAIRE

    Fontagné, Lionel; Secchi, Angelo; Tomasi, Chiara

    2014-01-01

    This paper analyzes how multi-product firms adjust their exported product-mix across desti- nations. Using cross sections of Italian and French data, we show that firms do not follow a rigid ordering in their product mix exported in different markets but rather they adapt their choices to better match with country characteristics. By using metrics based on export shares and on sequences of product names we provide new insights on the extent a firm's products portfolio changes across destinati...

  13. R&D, Marketing Innovation, and New Product Performance

    DEFF Research Database (Denmark)

    Grimpe, Christoph; Sofka, Wolfgang; Bhargava, Mukesh

    2017-01-01

    or unusual distribution channels, may lead to new products. However, it is unclear whether they pay off, particularly when the firm follows a dual strategy, that is, investing in both innovative marketing and R&D at the same time. We draw from theory on competence development as well as diffusion......This paper investigates the relationship between investments in marketing innovation, that is, the way in which technologically unchanged products are designed, priced, distributed, and/or promoted, and a firm's new product performance. Marketing innovation, such as calorie-based packaging...... of innovation and argue that pursuing a dual strategy lowers performance, an effect that we attribute to the role of complexity in innovation. Based on a mixed methods study that integrates a data set of 866 firms from a representative set of industries in Germany and extensive interview evidence, we find...

  14. The Impact of Product Market Competition on Training Provision

    DEFF Research Database (Denmark)

    Lai, Tat-kei; Ng, Travis

    2014-01-01

    While standard models of training focus on how input market affects firms' training decisions, this paper investigates the impact of product market competition on training provision. Using the longitudinal data from Statistics Canada's Workplace and Employee Survey, we find that increased...... that increasing training is an important channel through which competition raises productivity....

  15. R & D joint ventures and tacit product market collusion

    DEFF Research Database (Denmark)

    Martin, Stephen

    1996-01-01

    It is shown that R & D joint ventures make it more likely that firms will be able to sustain tacit product-market collusion, all else equal......It is shown that R & D joint ventures make it more likely that firms will be able to sustain tacit product-market collusion, all else equal...

  16. [Use of nutrition marketing in products advertised on TV in Spain].

    Science.gov (United States)

    Cuevas-Casado, I; Romero-Fernández, M M; Royo-Bordonada, M Á

    2012-01-01

    Nutrition marketing has generated a great amount of consumer interest; however, improper use of this type of marketing could mislead consumers. To describe the frequency and proper use in Spain of nutrition marketing for products advertised on television while analyzing their nutrient profile for comparison. Advertised food and drink products included in the study were selected after watching 80 hours of broadcasting of 4 Spanish television channels during May and June 2008. Upon purchase of the selected items, we estimated the frequency of use of the different nutrition marketing approaches, the proportion of nutritional and health claims meeting European regulations, and the proportion of less healthy products according to the United Kingdom Nutrient Profile Model UKNPM. Of the 88 products examined, 74% used nutrition marketing approaches. Half of the advertisements made nutrition claims and 42% health claims. The majority (89%) of the 83 nutrition claims met European regulations, with the category of "light products" being the least compliant with only 25% of products meeting regulations. Of the 37 product advertisements making health claims, 43% used authorized statements, of which, however, 75% also included unauthorized claims. Nutrient profile was less healthy in 55% of the products resorting to nutrition marketing. Lack of compliance with European regulations regarding nutrition and health claims, combined with the "less healthy" nutrient profile of many of the products marketed using these claims, may mislead Spanish consumers. To avoid this misinformation, it would be beneficial to: a) monitor level of adherence to regulations systematically; and b) introduce the use of nutrient profiles to approve these types of claims.

  17. 7 CFR 1430.605 - Proof of production.

    Science.gov (United States)

    2010-01-01

    ... establish the commercial marketing and production history of the dairy operation so that dairy production...) Adequate proof of production history of the dairy operation under paragraph (b) of this section must be based on milk marketing statements obtained from the dairy operation's milk handler or marketing...

  18. 7 CFR 932.45 - Production research and marketing research and development projects.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Production research and marketing research and....45 Production research and marketing research and development projects. (a) The following activities... Secretary, establish or provide for the establishment of production research, and marketing research and...

  19. Innovation in a multiple-stage, multiple-product food marketing chain

    DEFF Research Database (Denmark)

    Baker, Alister Derek; Christensen, Tove

    A model of a 3-stage food marketing chain is presented for the case of two products. Its extension of existing work is its capacity to examine non-competitive input and output markets in two marketing chains at once, and have them related by demand and cost interactions. The simulated impacts...... of market power in a single chain generally reproduce those delivered by previous authors. The impacts of market power in related chains are found to depend on linkages between chains in terms of interactions in consumer demand. Interactions between products in costs (economies of scope) generate...... an interesting result in that a possible market failure is identified that may be offset by the exercise of market power. The generation of farm-level innovation is seen to be largely unaffected by market power, but where market power is exercised the benefits are extracted from farmers and consumers...

  20. Cooperation with Market Intermediaries in the Chinese Market

    OpenAIRE

    Qian, Danjun

    2014-01-01

    This bachelor’s thesis was commissioned by a Finnish hospitality company. The purpose of this study was to improve the cooperation between the company and its marketing intermediaries in the Chinese outbound travel market. The products of the company are promoted, distributed and sold in the Chinese outbound market mostly through tour operators and travel agencies. Therefore, finding out how to build a better relationship with them is essential for the company. The method used in this study ...

  1. Product Origin and Food Marketing

    OpenAIRE

    Delagneau, Bernard

    1987-01-01

    The consumer's knowledge and perception of a product's country of ongm play an important role m food marketing strategies. "Think-national" campaigns are used widelym some EC countries but are not, however, as effective as quantitative restnctions on imports. Surveys and leg1slat10n at both national and EC levels reflect the desire of European consumers for "origin markmg" to appear on food product labels. National stereotypes are frequently adopted by generic and brand advertisers to promote...

  2. Market analysis of shale oil co-products. Summary report

    Energy Technology Data Exchange (ETDEWEB)

    1980-12-01

    This study examines the potential for separating, upgrading and marketing sodium mineral co-products together with shale oil production. The co-products investigated are soda ash and alumina which are derived from the minerals nahcolite and dawsonite. Five cases were selected to reflect the variance in mineral and shale oil content in the identified resource. In the five cases examined, oil content of the shale was varied from 20 to 30 gallons per ton. Two sizes of facilities were analyzed for each resource case to determine economies of scale between a 15,000 barrel per day demonstration unit and a 50,000 barrel per day full sized plant. Three separate pieces of analysis were conducted in this study: analysis of manufacturing costs for shale oil and co-products; projection of potential world markets for alumina, soda ash, and nahcolite; and determination of economic viability and market potential for shale co-products.

  3. Market brief : the oil and gas market in Bolivia

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2004-03-01

    This report presents a market overview of the oil and gas sector in Bolivia and describes the potential for Canadian suppliers to enter into joint ventures to establish local production facilities and transfer technology expertise. Bolivia has an estimated 54.9 trillion cubic feet of natural gas reserves and 440.5 million barrels of proven oil reserves. The main hope for future economic growth in Bolivia hinges on increasing natural gas exports. Opportunities for Canadian companies exist in exploration, production and pipeline construction. There is also a demand for drilling machinery equipment, pipeline components and services for the expansion of the proposed Bolivia-Brazil pipeline. The largest energy company in Bolivia is Repsol YPF which operates through its subsidiary Empress Petrolera Andina. The largest end-users of oil and gas equipment and services include domestic upstream operators and international oil majors and international exploration and production companies. This report describes the key factors shaping market growth along with the competitive environment, local capabilities, international competition and the Canadian position. Considerations for market-entry in Bolivia were also outlined.

  4. An introduction to capital markets products, strategies, participants

    CERN Document Server

    Chisholm, Andrew M

    2002-01-01

    This comprehensive resource provides a complete introduction to global capital markets by explaining key instruments used in markets and their practical applications. An Introduction to Capital Marketsassumes no starting knowledge of the subject and begins with a general overview of the structure of the capital markets industry. Readers will quickly learn about swaps applications, options trading strategies, and much more. This introduction to financial markets offer valuable insights for anyone interested in the theory, practice, products, and applications within this field.

  5. Future Electricity Markets

    DEFF Research Database (Denmark)

    Pinson, Pierre

    2015-01-01

    The changing face of energy production in Europe necessitates a rethink in the way that electricity markets are structured. The ‘5s’ (Future Electricity Markets) project is a multi-disciplinary project that is looking to challenge the current approach to the design and operation of electricity...

  6. The Impact of Intermittent Renewable Production and Market Coupling on the Convergence of French and German Electricity Prices

    International Nuclear Information System (INIS)

    Keppler, Jan Horst; Le Pen, Yannick; Phan, Sebastien; Boureau, Charlotte

    2014-10-01

    Interconnecting two adjacent areas of electricity production generates benefits in combined consumer surplus and welfare by allowing electricity to flow from the low cost area to the high cost area. It will lower prices in the high cost area, raise them in the low cost area and will thus have prices in the two areas converge. With unconstrained interconnection capacity, price convergence is, of course, complete and the two areas are merged into a single area. With constrained interconnection capacity, the challenge for transport system operators (TSOs) and market operators is using the available capacity in an optimal manner. This was the logic behind the 'market coupling' mechanism installed by European power market operators in November 2009 in the Central Western Europe (CWE) electricity market, of which France and Germany constitute by far the two largest members. Market coupling aims at optimising welfare by ensuring that buyers and sellers exchange electricity at the best possible price taking into account the combined order books all power exchanges involved as well as the available transfer capacities between different bidding zones. By doing so, interconnection capacity is allocated to those who value it most. As predicted by theory and common sense, electricity prices in France and Germany converged substantially in 2010 and 2011 in the wake of market coupling with substantive increases of consumer surplus. These benefits accrued in both areas. In first approximation, France exports base-load power, while Germany exports peak-load power, thus exporting and importing at different times of the day. However since 2012, electricity prices between France and Germany diverged, a process that accelerated during 2013. The hypothesis this paper is exploring is that this divergence is due to the significant production of variable renewables (wind and solar PV) in Germany, which tends to cluster during certain hours. Typically, solar production around noontime

  7. Hydrocarbon control strategies for gasoline marketing operations

    Energy Technology Data Exchange (ETDEWEB)

    Norton, R.L.; Sakaida, R.R.; Yamada, M.M.

    1978-05-01

    This informational document provides basic and current descriptions of gasoline marketing operations and methods that are available to control hydrocarbon emissions from these operations. The three types of facilities that are described are terminals, bulk plants, and service stations. Operational and business trends are also discussed. The potential emissions from typical facilities, including transport trucks, are given. The operations which lead to emissions from these facilities include (1) gasoline storage, (2) gasoline loading at terminals and bulk plants, (3) gasoline delivery to bulk plants and service stations, and (4) the refueling of vehicles at service stations. Available and possible methods for controlling emissions are described with their estimated control efficiencies and costs. This report also includes a bibliography of references cited in the text, and supplementary sources of information.

  8. A statistical analysis of product prices in online markets

    Science.gov (United States)

    Mizuno, T.; Watanabe, T.

    2010-08-01

    We empirically investigate fluctuations in product prices in online markets by using a tick-by-tick price data collected from a Japanese price comparison site, and find some similarities and differences between product and asset prices. The average price of a product across e-retailers behaves almost like a random walk, although the probability of price increase/decrease is higher conditional on the multiple events of price increase/decrease. This is quite similar to the property reported by previous studies about asset prices. However, we fail to find a long memory property in the volatility of product price changes. Also, we find that the price change distribution for product prices is close to an exponential distribution, rather than a power law distribution. These two findings are in a sharp contrast with the previous results regarding asset prices. We propose an interpretation that these differences may stem from the absence of speculative activities in product markets; namely, e-retailers seldom repeat buy and sell of a product, unlike traders in asset markets.

  9. The Strategy of New Product Introduction in Durable Goods with Secondary Market: Application of the Optimization Method to Supply Chain Problem

    Directory of Open Access Journals (Sweden)

    Pei Zhao

    2014-01-01

    Full Text Available The aim of this paper is to address how the secondary market affects the strategy of the manufacturer’s new product introduction by using the optimization method. To do so, we develop a two-period model in which a monopolistic manufacturer sells its new durable products directly to end consumers in both periods, while an entrant operates a reverse channel selling used products in the secondary market. We assume that the manufacturer launches a higher quality product in the second period for the technological innovation. We find that the secondary market can actually increase the manufacturer’s profitability and drives the new product introduction in the second period. We also derive the effect of the durability and the degree of quality improvement on the pricing of supply chain partners.

  10. The utilisation of the product life cycle concept in South African banks dealing with mortgage products and markets

    Directory of Open Access Journals (Sweden)

    F. J. Herbst

    2005-12-01

    Full Text Available The purpose of the study as demarcated in this article was to test the use of the product life cycle concept (PLC theory among marketing decision-makers and product decision-makers dealing with mortgage products and markets in the leading South African Banks. The main focus was to test the application and likelihood to use the PLC assumptions provided by Kotler (2003:340 on marketing characteristics, described marketing objectives and the proposed marketing strategies in the four PLC phases. A major finding was that the majority of these decision-makers in banks indicated a high likelihood of continuing to use the product life cycle concept. Another important conclusion of this study was that further empirical research is needed to develop product life cycle concept assumptions to be inclusive of the intangible nature linked to the marketing of services.

  11. CONFLICTS IN THE STRATEGIC BUSINESS NETWORK OPERATING IN THE FOREIGN MARKET

    OpenAIRE

    Aleksandra Hauke-Lopes

    2017-01-01

    Conflicts are an integral part of every business-to-business co-operation. Enterprise’s activities in the international markets require from the company to take measures to resolve the conflict so as to prevent the negative impact on relationships and further cooperation. This article adopts the strategic network approach to analyze the conflicts and their impact on relationships in a network operating in a foreign market. Conflicts that occur between the two parties involved in a strategic b...

  12. The potential for price co-operation in a hydroelectric power market with temporary bottlenecks

    International Nuclear Information System (INIS)

    Stuhaug, Gro Merete

    2003-01-01

    The report discusses whether there is a larger potential for coordinated price stipulation in a hydropower market that periodically has limitations in the transmission capacity. Such limitations in the transmission capacities transform an integrated market into lesser market segments and this will be reflected in price differences between the segments. The total production in a power market with hydropower producers is dependent on the afflux. Hydropower producers with storage capacities have a large flexibility with respect to power production because the water in a water reservoir may be stored until the production period. Depending on the theoretical model in use the discount factor for coordinated price stipulation will be lower in a hydropower market with periodical limitations in the transmission capacities than in an integrated power market with optimal production adaptation

  13. Marketing analysis support system; Marketing bunseki shien system

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2000-01-10

    Fuji Electric Co., Ltd., in collaboration with Shitashion Japan and Arthur Andersen Ltd., developed a 'marketing analysis support system' which integrally analyzes evaluation factors of various dimensions explaining consumers' purchasing behaviors and which supports business for the efficient operation of product development and demand prediction. This system breaks down products into each evaluation factor from psychological and physical viewpoints, and carries out various kinds of multivariate analysis, thereby making it easy to understand visually, for example, what evaluation factors decide relative positional relations between evaluation factors or between products as well as the position of a product in the whole. Further, more precise marketing analysis and prediction become possible by visually grasping blank areas of products, extent of competition, distribution of products, composition of product series, etc. (translated by NEDO)

  14. MARKETING PROGRAMS FOR GREEN PRODUCTS IN ACHIEVING ECOLOGICAL SUSTAINABILITY

    Directory of Open Access Journals (Sweden)

    Gabriela CĂPĂȚÎNĂ

    2015-04-01

    Full Text Available This article explores one dimension of green marketing programs: their potential application as a solution in achieving and maintaining the ecological sustainability on global market. We examine the necessity to develop and launch green products which can respond to environment degradation as a treatment against this phenomenon. This paper is structured in three sections: the first section is related to a clear delimitation and a better understanding of terms; the second one is an overview of the literature about ecological sustainability; the third section is the most relevant part of this paper because is trying to shape a framework of marketing programs for the development of green products, considering the decisions related to marketing mix elements. Even if green marketing programs make sense, current understanding of how managers can start to develop or transform their marketing efforts is far from comprehensive; therefore, this study is addressed to this knowledge gap.

  15. Electric system management through hydrogen production - A market driven approach in the French context

    International Nuclear Information System (INIS)

    Mansilla, C.; Dautremont, S.; Thais, F.; Louyrette, J.; Martin, J.; Albou, S.; Barbieri, G.; Collignon, N.; Bourasseau, C.; Salasc, B.; Valentin, S.

    2012-01-01

    Hydrogen is usually presented as a promising energy carrier that has a major role to play in low carbon transportation, through the use of fuel cells. However, such a development is not expected in the short term. In the meantime, hydrogen may also contribute to reduce carbon emissions in diverse sectors among which methanol production. Methanol can be produced by combining carbon dioxide and hydrogen, hence facilitating carbon dioxide emission mitigation while providing a beneficial tool to manage the electric system, if hydrogen is produced by alkaline electrolysis operated in a variable way driven by the spot and balancing electricity markets. Such a concept is promoted by the VItESSE project (Industrial and Energy value of CO 2 through Efficient use of CO 2 -free electricity - Electricity Network System Control and Electricity Storage). Through the proposed market driven approach, hydrogen production offers a possibility to help managing the electric system, together with an opportunity to reduce hydrogen production costs. (authors)

  16. Exporting an Inherently Harmful Product: The Marketing of Virginia Slims Cigarettes in the United States, Japan, and Korea.

    Science.gov (United States)

    Dewhirst, Timothy; Lee, Wonkyong B; Fong, Geoffrey T; Ling, Pamela M

    2016-11-01

    Ethical issues surrounding the marketing and trade of controversial products such as tobacco require a better understanding. Virginia Slims, an exclusively women's cigarette brand first launched in 1968 in the USA, was introduced during the mid 1980s to major Asian markets, such as Japan and Korea, dominated by male smokers. By reviewing internal corporate documents, made public from litigation, we examine the marketing strategies used by Philip Morris as they entered new markets such as Japan and Korea and consider the extent that the company attempted to appeal to women in markets where comparatively few women were smokers. The case study of Virginia Slims reveals that the classification of "vulnerable" consumers is variable depending on culture, tobacco firms display responsive efforts and strategies when operating within a "mature" market, and cultural values played a role in informing Philip Morris' strategic decision to embrace an adaptive marketing approach, particularly when entering the Korean market. Finally, moral questions are raised with tobacco being identified as a priority product for export and international trade agreements being used by corporations, governments, or trade partners in efforts to undermine domestic public health policies.

  17. Exporting an Inherently Harmful Product: The Marketing of Virginia Slims Cigarettes in the United States, Japan, and Korea

    Science.gov (United States)

    Lee, Wonkyong B.; Fong, Geoffrey T.; Ling, Pamela M.

    2015-01-01

    Ethical issues surrounding the marketing and trade of controversial products such as tobacco require a better understanding. Virginia Slims, an exclusively women’s cigarette brand first launched in 1968 in the USA, was introduced during the mid 1980s to major Asian markets, such as Japan and Korea, dominated by male smokers. By reviewing internal corporate documents, made public from litigation, we examine the marketing strategies used by Philip Morris as they entered new markets such as Japan and Korea and consider the extent that the company attempted to appeal to women in markets where comparatively few women were smokers. The case study of Virginia Slims reveals that the classification of “vulnerable” consumers is variable depending on culture, tobacco firms display responsive efforts and strategies when operating within a “mature” market, and cultural values played a role in informing Philip Morris’ strategic decision to embrace an adaptive marketing approach, particularly when entering the Korean market. Finally, moral questions are raised with tobacco being identified as a priority product for export and international trade agreements being used by corporations, governments, or trade partners in efforts to undermine domestic public health policies. PMID:28025588

  18. Economic modelling of pork production-marketing chains

    NARCIS (Netherlands)

    Ouden, den M.

    1996-01-01

    The research described in this thesis was focused on the development of economic simulation and optimization computer models to support decision making with respect to pork production- marketing chains. The models include three production stages: pig farrowing, pig fattening and pig slaughtering

  19. MARKETING AND INNOVATION: YOUNG PEOPLE'S ATTITUDE TOWARDS NEW PRODUCTS

    Directory of Open Access Journals (Sweden)

    Onisor Lucian-Florin

    2012-07-01

    Full Text Available This paper explores the perceptions of young students, who are training in the field of economics, to the very new products and outlines the role that marketing plays in bringing to market products based on innovative technologies. The study is conducted in Romania and tries to highlight Romanian specific features about the relationship between marketing and innovation. The goal is to outline in a clear and actual image of young people thoughts about new technologies insertion on the market. The pursued objectives are: motivation investigation of option for new products; determining predisposition to the radical or incremental innovations, assessing perceptions of the link between marketing and innovation. Research have been made in this field on various areas of activity. At the level of the European Community there are several organizations which activate in the field of innovation research. Eurobarometer through its subdivision Innobarometer brings in the attention of the public on a regular basis, through a series of publications, the results of researches undertaken from the business perspective, and are concerning all areas of action. Research aims to identify the impact that new technologies have on the consumers most open to innovation. This exploratory research is based on a direct gathering of information, using an online questionnaire. Data are processed using SPSS software package, and the results show the type and nature of links between variables to be examined by applying bivariate and multivariate correlation tests. Analysis report provides descriptive, easy to follow, for all the situations covered and investigated in the questionnaire. The results show a clear output of the relationship between compromises that those open to using new technologies are making to obtain superior advantages from the newest products on the market. Research carried out by the author being the first one in this area, only manages to outline the

  20. Waterpipe industry products and marketing strategies: analysis of an industry trade exhibition.

    Science.gov (United States)

    Jawad, Mohammed; Nakkash, Rima T; Hawkins, Ben; Akl, Elie A

    2015-12-01

    Understanding product development and marketing strategies of transnational tobacco companies (TTCs) has been of vital importance in developing an effective tobacco control policy. However, comparatively little is known of the waterpipe tobacco industry, which TTCs have recently entered. This study aimed to gain an understanding of waterpipe tobacco products and marketing strategies by visiting a waterpipe trade exhibition. In April 2014, the first author attended an international waterpipe trade exhibition, recording descriptions of products and collecting all available marketing items. We described the purpose and function of all products, and performed a thematic analysis of messages in marketing material. We classified waterpipe products into four categories and noted product variation within categories. Electronic waterpipe products (which mimic electronic cigarettes) rarely appeared on waterpipe tobacco marketing material, but were displayed just as widely. Claims of reduced harm, safety and quality were paramount on marketing materials, regardless of whether they were promoting consumption products (tobacco, tobacco substitutes), electronic waterpipes or accessories. Waterpipe products are diverse in nature and are marketed as healthy and safe products. Furthermore, the development of electronic waterpipe products appears to be closely connected with the electronic cigarette industry, rather than the waterpipe tobacco manufacturers. Tobacco control policy must evolve to take account of the vast and expanding array of waterpipe products, and potentially also charcoal products developed for waterpipe smokers. We recommend that tobacco substitutes be classified as tobacco products. Continued surveillance of the waterpipe industry is warranted. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/

  1. Marketing Structure, Problems and Suggestions of Small Ruminant Production in Çamardı District of Niğde Province

    Directory of Open Access Journals (Sweden)

    Arzu Seçer

    2016-02-01

    Full Text Available In Turkey, there are 31.1 million head sheep in 2014. Central Anatolia Region has 8.3% of this total number. Nigde is the most important sheep producer province in this region. In this study it is aimed to determine marketing structure of products obtained from sheep production activities, define problems of it and present solutions for these problems. The main material of the research was consisted of primary data obtained from 39 Akkaraman sheep producers in Çamardı district in Nigde. In the sheep farms, milk production yield was 1374.4 kg per year. As 73.5% of this yield was presented to market, rest of it was used for self-consumption. Milk was generally sold to local traders. In the operations, livestock also was sold. When 89.7% of livestock sold to kasaps 10.3% of it was sold to local traders. It can be said that producers who are the members of cooperatives were very low and 51.3% of the producers stated that cooperatives can be useful for the solutions of marketing problems of sheep products. Main expectations of producers from cooperatives were providing them market alternative, providing easiness for processing of products and leading to increasing numbers and kinds of buyers in the market.

  2. 76 FR 2930 - Market Test of Experimental Product: “Gift Cards”

    Science.gov (United States)

    2011-01-18

    ... POSTAL SERVICE Market Test of Experimental Product: ``Gift Cards'' AGENCY: Postal Service \\TM\\. ACTION: Notice. SUMMARY: The Postal Service gives notice of a market test of an experimental product in... notice pursuant to 39 U.S.C. 3641(c)(1) that it will begin a market test of its ``Gift Cards...

  3. Advertising, marketing and purchase behavior for energy-related products

    Energy Technology Data Exchange (ETDEWEB)

    Tiedemann, K.; Nelson, D.

    1998-07-01

    Energy conservation programs have relied heavily on incentives and regulatory standards to reduce residential energy consumption. However, in the changing market environment characterized by competitive pressures, alternative mechanisms such as marketing and promotions may increase substantially in importance compared to the demand-side management programs which have been the focus of most research. This paper describes the role of marketing and promotions in encouraging energy efficiency at the household level in British Columbia. The paper examines three related issues: first, the purchase process for energy-related products; second, the criteria used by customers in making purchase decisions; and third, the impact and effectiveness of alternative marketing tools. A key finding is the energy-related purchases do not fall into the impulse purchase category. There are two reasons for this: first, most of these products require installation and this requires a high level of commitment on the part of the purchaser; second, many energy-related products require a significant outlay of funds and this reduces impulse buying.

  4. POPULAR MARKETS: FROM FUTURE STUDIES TO THE DEVELOPMENT OF PRODUCTS

    Directory of Open Access Journals (Sweden)

    Antonio Thiago Benedete da Silva

    2009-10-01

    Full Text Available Strategies for running companies in low-income markets have been in the spotlight in both the academic and the corporate environments.However, the first discussions about the relevance of such markets arose during the 1980s, when scenario-prospecting studies showed that popular markets would provide many opportunities around the year 2000.Indeed, at present, the base of the pyramid has many unaddressed needs that offer business possibilities for those companies that are willing to review their strategies. In this context, product development becomes increasingly important, since products targeting consumers of the C, D and E classes may need different features from those of goods manufactured for the A and B classes.The aim of this study is to revisit past popular market forecasts and to identify development trends for goods that target low- income consumers.Our results indicate that Wright and Johnson’s (1984 studies predicted that Brazil would maintain both qualitative and quantitative progress in its socioeconomic development over the next two decades and that the development of popular products is undergoing a buoyant phase.Several functional perspectives were used to develop an understanding of the phenomenon, especially marketing, engineering and manufacturing.Key words: Future studies. Popular markets. Product development.

  5. The link between product market reform, innovation and EU macroeconomic performance

    OpenAIRE

    Rachel Griffith; Rupert Harrison; Helen Simpson

    2006-01-01

    This report analyses the impact of product market reforms, in the form of the EU Single Market Programme, on the extent of product market competition and the subsequent effects of competition on innovation activity and productivity growth.The report first summarises the main messages from the existing theoretical and empirical literature on the relationship between competition and innovation and uses this to inform the subsequent empirical analysis. The theoretical literature on competition a...

  6. Correlation between marketing strategy, product quality and promotion on the mobile devices market in Serbia

    Directory of Open Access Journals (Sweden)

    Bakator Mihalj

    2016-01-01

    Full Text Available This paper examines the correlation between promotion as a marketing mix instrument, product quality and marketing strategy on the mobile devices market. The research paper consists of four sections. Each section determines the key factors of the main subject's elements. The research makes analysis of the influence of promotional activities on consumer behavior. It was conducted via survey questions. The questions referred to mobile device brands, user satisfactory rates and other parameters in the Republic of Serbia. The aim was to define the impact of promotional activities on consumer choice when purchasing a mobile device. In addition, the product quality and marketing strategies of top mobile device brands are also taken into consideration. Observational statements are made based on statistical evidence from the completed research surveys.

  7. THE STATUS AND PROSPECTS OF THE ORGANIC AGRICULTURAL PRODUCTS MARKET IN UKRAINE

    Directory of Open Access Journals (Sweden)

    Aleksandr Maslak

    2017-11-01

    Full Text Available The modern agricultural market is characterized by an increasing demand for higher quality agricultural products and food. Thus certified organic production was launched in Ukraine, which prohibited the use of chemically synthesized components, genetically modified organisms, etc., and labelling requirements for such products were established. However, experiencing both external and internal demand, the market for organic products in Ukraine is developing slowly. The subject of study focuses on the theoretical, methodological, and practical aspects of forming the organizational-economic basis of organic agricultural products market development in Ukraine. Methodology. Methodological support for the study is based on dialectical and systemic approaches to the study of economic phenomena and processes of formation of the organizational-economic bases of organic agricultural products market development. General scientific and special methods are used, in particular: methods of analogies and comparisons, systematization, statistical and economic, calculation-constructive, program-oriented. The aim of the research is to identify the state of organic agricultural products market in Ukraine and prospects of its further development. The defined goal led to the following tasks: a study of the current state of organic production in Ukraine is carried out; set of problems that hinder its further development are defined; the possible scenarios of this market are identified; prospective tasks, solution of which will contribute to the further development of the market of organic agricultural products in Ukraine, are outlined. According to the results of the conducted research, the following conclusions are made: the tendencies of organic market development in Ukraine are investigated; it is found that the lack of a proper legislative and regulatory framework, a lack of modern market infrastructure, and effective mechanisms of its functioning are holding back

  8. Effect of repeat purchase and dynamic market size on diffusion of an innovative technological consumer product in a segmented market

    DEFF Research Database (Denmark)

    Aggarwal, S.; Gupta, A.; Govindan, K.

    2014-01-01

    creates a spectrum effect in market with an aim to create wider product awareness and influence the market size. Whereas the differentiated promotion strategy plays major role in external influence component in the respective segment and target for adoption by the current potential segment. Previous......This study develops diffusion models for technological consumer products under the marketing environment when a product is marketed in a segmented market and observes two distinctive promotional strategies of mass and differentiated promotion; an under explored study area. Mass promotion strategy...... studies on segmented diffusion models assumed only first time purchase and constant market size which may yield underestimated results and fail to give appropriate insight of the diffusion process. The study develops and validates generalized diffusion models for segmented market incorporating...

  9. Market access and agricultural production : the case of banana production in Uganda

    NARCIS (Netherlands)

    Bagamba, F.

    2007-01-01

    Keywords: Smallholder poor farmers, market access, bananas, productivity, efficiency, labour demand, labour supply,Uganda.This study investigates the effects of factor and commodity markets on the

  10. 7 CFR 170.3 - What products may be sold at the USDA Farmers Market?

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 3 2010-01-01 2010-01-01 false What products may be sold at the USDA Farmers Market...) MISCELLANEOUS MARKETING PRACTICES UNDER THE AGRICULTURAL MARKETING ACT OF 1946 USDA FARMERS MARKET § 170.3 What products may be sold at the USDA Farmers Market? Products that may be sold at the market include, but are...

  11. Rice farming in Bali: organic production and marketing challenges.

    Science.gov (United States)

    MacRae, Graeme

    2011-01-01

    All is not well with agriculture in Southeast Asia. The productivity gains of the Green Revolution have slowed and even reversed and environmental problems and shortages of water and land are evident. At the same time changing world markets are shifting the dynamics of national agricultural economies. But from the point of view of farmers themselves, it is their season-to-season economic survival that is at stake. Bali is in some ways typical of other agricultural areas in the region, but it is also a special case because of its distinctive economic and cultural environment dominated by tourism. In this environment, farmers are doubly marginalized. At the same time the island offers them unique market opportunities for premium and organic produce. This article examines the ways in which these opportunities have been approached and describes their varying degrees of success. It focuses especially on one project that has been successful in reducing production costs by conversion to organic production, but less so in marketing its produce. It argues finally for the need for integrated studies of the entire rice production/marketing complex, especially from the bottom-up point of view of farmers.

  12. Operation of Modern Distribution Power Systems in Competitive Electricity Markets

    DEFF Research Database (Denmark)

    Hu, Weihao

    , DG units, loads and electricity price are studied. Further, the effect of energy storage systems will be considered, and an optimal operation strategy for energy storage devices in a large scale wind power system in the electricity market is proposed. The western Danish power system, which has large...... strategy for trading wind power in the Danish short-term electricity market in order to minimize the imbalance costs for regulation. A load optimization method based on spot price for demand side management in Denmark is proposed in order to save the energy costs for 3 types of typical Danish consumers...... maximum profit of the BESS is proposed. Two kinds of BESS, based on polysulfide-bromine (PSB) and vanadium redox (VRB) battery technologies, are studied. Optimal operation strategies of PEV in the spot market are then proposed in order to decrease the energy cost for PEV owners. Furthermore...

  13. Market potential of IGCC for domestic power production

    International Nuclear Information System (INIS)

    Gray, D.; Tomlinson, G.; Hawk, E.; Maskew, J.

    1999-01-01

    Mitretek Systems and CONSOL Inc. have completed the first phase of a market potential study for Integrated Coal Gasification Combined Cycle (IGCC) domestic power production. The U. S. Department of Energy (DOE) funded this study. The objective of this study is to provide DOE with data to estimate the future domestic market potential of IGCC for electricity generation. Major drivers in this study are the state of technology development, feedstock costs, environmental control costs, demand growth, and dispatchability. This study examines IGCC potential for baseload power production in the Northeast U. S., an important market area by virtue of existing coal infrastructure and proximity to coal producing regions. IGCC market potential was examined for two levels of technology development as a function of natural gas price and carbon tax. This paper discusses the results of this study, including the levels of performance and cost necessary to insure competitiveness with natural gas combined cycle plants

  14. The market platforms and the operating of exchange systems of CO2 quotas

    International Nuclear Information System (INIS)

    Fremont, R.

    2005-06-01

    In the framework of the climatic change, the first carbon transactions appeared in 1999. Still 2005 they operated without an organized market system. The european market changed the situation: the market grow. This document details the six projects of market platform existing in 2005 and wonders on their success conditions. (A.L.B.)

  15. The operation of wholesale electricity, CO2 and natural gas markets in 2010-2011

    International Nuclear Information System (INIS)

    2011-01-01

    The first part analyses the electricity wholesale markets: development of the main wholesale market segments, electricity price, electricity production analysis and transparency of production data, transaction analysis. The second part analyses CO 2 markets: evolution of the institutional framework and perspectives, exchanges volumes on the CO 2 market, the CO 2 price in Europe, fundamentals of the European CO 2 market. The third part addresses the gas market: development of gas trade, gas price, gas infrastructures, supply and outlets for stake holders and new comers

  16. Strategies of Market Development of for Healthy Food Products in Hamadan

    Directory of Open Access Journals (Sweden)

    vahid Azizi

    2014-03-01

    Full Text Available This study was conducted at the aim of determining development strategies for marketing healthy food products. The study data was collected by conducting field survey and compeleting a questionnaire. Using simple random sampling, about 400 Hamedan citizens were selected in 2013. The data analysis was conducted by ordinal Logit model with method of maximum Likelihood. According to the results, 32 percent of people do not tend to shopping healthy food products, 34.3 percent of people ignored shopping of healthy food products, 33.8 percent of them tend to shopping of healthy food products. The results of estimating the ordinal Logit model presented that strategies such as cognition indicators, environment lover, Advertising and Information, Education, Supportive and monitoring facilities, structural and Service facilities and economic indicator should be considered as marketing strategies to develop healthy food products. In order to develop the healthy food market, the long term programs in the three sectors of products, consumption and marketing should be considered from specific purposes.

  17. Market-Oriented Product Innovation in Small Firms

    NARCIS (Netherlands)

    Verhees, F.J.H.M.

    2005-01-01

    Description: This thesis deals with product-innovation in small firms. It aims at a better understanding of the determinants of product innovation in small firms, particularly those determinants that are related to the market orientation of small firms. The focus of the study is on small firms that

  18. Do Corporate Control and Product Market Competition Lead to Stronger Productivity Growth? Evidence from Market-Oriented and Blockholder-Based Governance Regimes

    NARCIS (Netherlands)

    Koke, J.; Renneboog, L.D.R.

    2003-01-01

    This study investigates the impact of corporate governance and product market competition on total factor productivity growth for two large samples of German and UK firms. In poorly performing UK firms, the presence of strong outside blockholders lead to substantial increases in productivity.

  19. Global challenges and perspectives of marketing of healthy food products

    Directory of Open Access Journals (Sweden)

    Mitić Sanja

    2012-01-01

    Full Text Available This paper deals with global trends of healthy food market growth, Serbian export potential as well as with the importance and role of positioning and other marketing strategies in this field. Secondary data will be used for identifying characteristics and range of healthy food market on a global level and key segments. In that context, the economic importance and export potential of this sector in Serbia will be discussed. Food sector accounts for high percentage of total Serbian export. Yet, those products are of low added value, neither branded nor packed. In order to position producers of healthy food on an international market successfully, strength and weaknesses of domestic production and export will be identified as well as measures for its promotion. In this paper, literature review in field of food positioning and marketing will be presented. Various positioning strategies of healthy food will be discussed from the aspect of branding, country of origin image, marketing mix instruments, with special emphasis on promotion and product labelling. Special part of paper will be dedicated to specific aspects of buying and food consumption behaviour. This behaviour is under the influence of numerous factors, both personal and sociodemographic, which will be analyzed in order to identify adequate positioning strategies. At the end, recommendations for successfully healthy food positioning on an international market will be given. We will present ways of improving marketing strategies regarding exploiting identified chances on an international market.

  20. Product market integration, tax distortions and public sector size

    DEFF Research Database (Denmark)

    Andersen, Torben M.; Sørensen, Allan

    of product market integration for the public sector are far from straightforward. The reason is gains-from-trade effects which tend to increase the tax base and decrease the opportunity costs of public consumption (marginal utility of private consumption falls). It follows that the retrenchment view...... that product market integration inevitable leads to a downward pressure on public sector activities does not get support in a standard setting. A particularly noteworthy finding is that a country with a large public sector (strong preferences for public consumption) may benefit more by integrating......The implications of product market integration for public sector activities (transfers and public consumption) are considered in a standard setting. The analysis supports that a larger public sector (higher tax rate) tends to increase wages and worsen wage competitiveness. However, the implications...

  1. Global unbalance in seaweed production, research effort and biotechnology markets.

    Science.gov (United States)

    Mazarrasa, Inés; Olsen, Ylva S; Mayol, Eva; Marbà, Núria; Duarte, Carlos M

    2014-01-01

    Exploitation of the world's oceans is rapidly growing as evidenced by a booming patent market of marine products including seaweed, a resource that is easily accessible without sophisticated bioprospecting technology and that has a high level of domestication globally. The investment in research effort on seaweed aquaculture has recently been identified to be the main force for the development of a biotechnology market of seaweed-derived products and is a more important driver than the capacity of seaweed production. Here, we examined seaweed patent registrations between 1980 and 2009 to assess the growth rate of seaweed biotechnology, its geographic distribution and the types of applications patented. We compare this growth with scientific investment in seaweed aquaculture and with the market of seaweed production. We found that both the seaweed patenting market and the rate of scientific publications are rapidly growing (11% and 16.8% per year respectively) since 1990. The patent market is highly geographically skewed (95% of all registrations belonging to ten countries and the top two holding 65% of the total) compared to the distribution of scientific output among countries (60% of all scientific publications belonging to ten countries and the top two countries holding a 21%), but more homogeneously distributed than the production market (with a 99.8% belonging to the top ten countries, and a 71% to the top two). Food industry was the dominant application for both the patent registrations (37.7%) and the scientific publications (21%) followed in both cases by agriculture and aquaculture applications. This result is consistent with the seaweed taxa most represented. Kelp, which was the target taxa for 47% of the patent registrations, is a traditional ingredient in Asian food and Gracilaria and Ulva, which were the focus of 15% and 13% of the scientific publications respectively, that are also used in more sophisticated applications such as cosmetics, chemical

  2. Engaging Marketing Students: Student Operated Businesses in a Simulated World

    Science.gov (United States)

    Russell-Bennett, Rebekah; Rundle-Thiele, Sharyn R.; Kuhn, Kerri-Ann

    2010-01-01

    Engaged students are committed and more likely to continue their university studies. Subsequently, they are less resource intensive from a university's perspective. This article details an experiential second-year marketing course that requires students to develop real products and services to sell on two organized market days. In the course,…

  3. Quantifying the Sensitivity of the Production of Environmental Externalities to Market-Based Interventions in the Power Sector

    Science.gov (United States)

    Peer, R.; Sanders, K.

    2017-12-01

    The optimization function that governs the dispatching of power generators to meet electricity demand minimizes the marginal cost of electricity generation without regard to the environmental or public health damages caused by power production. Although technologies exist for reducing the externalities resulting from electricity generation at power plants, current solutions typically raise the cost of power production or introduce operational challenges for the grid. This research quantifies the trade-offs and couplings between the cooling water, greenhouse gas emissions, and air quality impacts of different power generating technologies under business as usual market conditions, as well as a series of market-based interventions aimed to reduce the production of those externalities. Using publicly available data from the US Environmental Protection Agency (EPA) and the US Energy Information Administration (EIA) for power plant water use and emissions, a unit commitment and dispatch power market simulation model is modified to evaluate the production of environmental externalities from power production. Scenarios are developed to apply a set of fees for cooling water, carbon dioxide, nitrous oxide and sulfur oxide emissions, respectively. Trade-offs between environmental performance, overall generation costs, and shifts in the power plants dispatched to meet demand are quantified for each power market simulation. The results from this study will provide insight into the development of a novel market-based framework that modifies the optimization algorithms governing the dispatching of electricity onto the grid in efforts to achieve cost-effective improvements in its environmental performance without the need for new infrastructure investments.

  4. Retrading, production, and asset market performance.

    Science.gov (United States)

    Gjerstad, Steven D; Porter, David; Smith, Vernon L; Winn, Abel

    2015-11-24

    Prior studies have shown that traders quickly converge to the price-quantity equilibrium in markets for goods that are immediately consumed, but they produce speculative price bubbles in resalable asset markets. We present a stock-flow model of durable assets in which the existing stock of assets is subject to depreciation and producers may produce additional units of the asset. In our laboratory experiments inexperienced consumers who can resell their units disregard the consumption value of the assets and compete vigorously with producers, depressing prices and production. Consumers who have first participated in experiments without resale learn to heed their consumption values and, when they are given the option to resell, trade at equilibrium prices. Reproducibility is therefore the most natural and most effective treatment for suppression of bubbles in asset market experiments.

  5. Panel data estimates of the production function and product and labor market imperfections

    NARCIS (Netherlands)

    Dobbelaere, S.; Mairesse, J.

    2013-01-01

    Consistent with two models of imperfect competition in the labor market-the efficient bargaining model and the monopsony model-we provide two extensions of a microeconomic version of Hall's framework for estimating price-cost margins. We show that both product and labor market imperfections generate

  6. Product Development in Higher Education Marketing

    Science.gov (United States)

    Durkin, Mark; Howcroft, Barry; Fairless, Craig

    2016-01-01

    Purpose: During the last 20 years or so the changing environment in which universities operate has meant that commensurately more emphasis has been placed on marketing principles. In light of this emphasis, it is perhaps a little surprising that relatively little attention has been directed towards the processes by which universities develop their…

  7. Market for ethanol feed joint products

    Energy Technology Data Exchange (ETDEWEB)

    Hertzmark, D.; Gould, B.

    1979-10-01

    This report presents results of econometric estimations and mathematical simulations of markets for joint feed products of motor ethanol. The major issues considered are the nature of current market price relationships, effects on prices, including feed substitutes prices, and effects of demands for increased use of distillers' grains and gluten meal. The econometric section shows that soybean meal was by far the dominant force in the pricing of the two products. However, neither one could be adequately explained without the inclusion of corn in the estimating equations. Later research shows that this was due to the importance of both feeds for metabolizable energy as well as for protein in livestock diets. Current ration formulations would require some discounting of the value of the protein content of the two feeds. Careful siting of the ethanol facilities, and flexible design of the plants so that a maximum number of products may be extracted from the feedstock, seem necessary. Finally, the analysis indicates that substitution in animal diets of these joint products for the corn or milo used originally requires that additional energy be supplied to the animal by some type of forage crop. This implies that additional land may be required for energy production, for such marginal crops as hay and alfalfa, rather than for row crops.

  8. Competitive nuclear production on the nordic deregulated electricity market

    International Nuclear Information System (INIS)

    Bohl, T.

    2000-01-01

    The Nordic electricity market has been partly deregulated since 1994. Today only Denmark follows the timetable recommended by the European Union, while Sweden, Norway and Finland are completely deregulated. As in most countries, the production of electricity is deregulated while the distribution is still a monopoly. This deregulation of the electricity market has created a new situation for plant life management. In order to be competitive on the market it is important to cut cost down a level when the nuclear power companies earn money again. All means to cut cost have to be used while still maintaining safety and the possibilities for operation over at least 40+ years. The possibilities to invest in modernization are limited to the absolutely necessary modifications. All investments must be very thoroughly questioned and the money can only be spent where most benefit is gained. This means new prerequisites for the absolute necessary long-strategic planning. New safety requirements from the authorities have to be discussed between the industry and the authority. The requirement cost must be compared to the benefit to safety. The authority is today requested to carry out such analyses and do so in most cases. Since the electricity market is international the requirements of the authorities must be harmonized on the whole market. The political threat against nuclear power is serious in many countries and it is important to continue working with public acceptance and lobbying. Especially in Sweden a lot of effort is spent on trying to change the taxation of nuclear power. In the near future increasing electricity demand will make the prices go up to a level when nuclear power companies earn money again. The very serious worries about climate change will also strengthen the competitiveness of nuclear power. (author)

  9. Downstream product marketing

    International Nuclear Information System (INIS)

    Pantelidis, J.

    1997-01-01

    Petro-Canada's views regarding energy deregulation were presented. Their experience with gasoline retailing and their response to competition was also discussed. Petro-Canada regards deregulation as a good thing in terms of its promotion of fair competition. Industrial and residential consumers of energy will benefit from more efficient and innovative service. Today's consumers are very well informed about existing energy products and while they are incredibly price sensitive, they still want to buy value. The relevance of brand names in a competitive market was examined. One reaction to the demanding customer has been to augment the base product (the fuel) with other things, such as convenience store items, car washes, specialized bay businesses and promotional offerings. Petro-Canada has been successful in improving sales volumes with these sales strategies, and profits achieved indicate good target audience acceptance. Shareholders and the board of directors also appear to be in agreement with the Corporation's performance to date

  10. Market projections of cellulose nanomaterial-enabled products- Part 1: Applications

    Science.gov (United States)

    Jo Anne Shatkin; Theodore H. Wegner; E.M. (Ted) Bilek; John Cowie

    2014-01-01

    Nanocellulose provides a new materials platform for the sustainable production of high-performance nano-enabled products in an array of applications. In this paper, potential applications for cellulose nanomaterials are identified as the first step toward estimating market volume. The overall study, presented in two parts, estimates market volume on the basis of...

  11. Identifying and Researching Market Opportunities for New High Technology Products.

    Science.gov (United States)

    Dunstan, Peter

    Using a product called the synchro-pulse welder as a case study example, this paper discusses the activities of CSIRO (Commonwealth Scientific and Industrial Research Organisation) in identifying and marketing new high-technology products. A general discussion of CSIRO's market research plans includes two goals to be attained within the next 5…

  12. Rural Marketing Strategies for Selling Products & Services: Issues & Challenges

    OpenAIRE

    Ahmed, Dr. Ashfaque

    2013-01-01

    Rural markets offer a great scope for a concentrated marketing effort because of the recent increase in the rural incomes and the likelihood that such incomes will increase faster because of better production and higher prices for agricultural commodities. Rural Marketing is a developing concept, and as a part of any economy has untapped potential; marketers have realized the opportunity recently. Improvement in infrastructure and reach promise a bright future for those intending to go rural....

  13. The integration of the periodic production in the liberalized electric power markets: from the technic expenditures to the economic taxes imposed by the operating rules of the markets; L'integration de la production intermittente dans les marches electriques liberalises: des surcouts techniques aux penalites economiques imposees par les regles de fonctionnement des marches

    Energy Technology Data Exchange (ETDEWEB)

    Menanteau, Ph.; Finon, D.; Lamy, M.L

    2003-03-01

    In the framework of the climatic change and the energy supply safety, the european directive aims to promote the renewable energy production in Europe. Some of the renewable energy sources, as the wind power or the micro-hydroelectric power, are naturally periodic. Their introduction in the electric networks will create problems because of this periodic nature, problems which are new for the electric network producers and managers. These problems generate technical expenditures, which may be compensate by the economic penalties of the electric power market operating. In this context the document details the expenditures associated to the periodicity, the economic penalties by an analysis of the british market and analyses the possibilities to limit these economic penalties in order to reduce the conflicts between the electric market liberalization and the promotion of the renewable energies development. (A.L.B.)

  14. Marketing of Luxury Products

    OpenAIRE

    Shamina, Yana

    2009-01-01

    The world of luxury products for many years was reserved only for the selective and exclusive audience. It looked like it was impossible to experience it or to get in for someone from outside. Marketers of luxury brands have created such an environment where clients could feel exclusivity and enjoy timeless quality, values, history and heritage of the brand. It is very important to maintain the traditional values for luxury brands but in order to stay in touch with the target audience, luxury...

  15. Market-driven production with transaction costs outlook: Gum arabic collection systems in Senegal

    NARCIS (Netherlands)

    Mujawamariya, G.; Burger, C.P.J.; Haese, D' M.F.C.

    2015-01-01

    Low returns from marketing of non-timber forest products such as gum arabic restrict the collection of these products. A hypothesis is tested that access to good markets motivates collectors to harvest and market gum arabic. Analyses of the choice of participation in group marketing, sale price,

  16. Non-Timber Forest Products Marketing Systems and Market Players in Southwest Virginia: A Case Study of Craft, Medicinal and Herbal, Specialty Wood, and Edible Forest Products

    OpenAIRE

    Greene, Sarah Marsden

    1998-01-01

    Non-timber forest products (NTFPs) are important in rural southwest Virginia as a source of household sustenance and supplemental income. The trade in NTFPs from this region is centuries old and now helps supply growing worldwide demands. Although marketing is a vital part of optimizing the value of these products, it has been ignored in rural natural resource development. This research analyzes marketing systems for selected NTFPs in southwest Virginia by describing marketing chains, inter...

  17. MARKETING MODELS APPLICATION EXPERIENCE

    Directory of Open Access Journals (Sweden)

    A. Yu. Rymanov

    2011-01-01

    Full Text Available Marketing models are used for the assessment of such marketing elements as sales volume, market share, market attractiveness, advertizing costs, product pushing and selling, profit, profitableness. Classification of buying process decision taking models is presented. SWOT- and GAPbased models are best for selling assessments. Lately, there is a tendency to transfer from the assessment on the ba-sis of financial indices to that on the basis of those non-financial. From the marketing viewpoint, most important are long-term company activities and consumer drawingmodels as well as market attractiveness operative models.

  18. Culture, Product Advertising, and Advertising Agency Operations

    African Journals Online (AJOL)

    gold

    2012-07-26

    Jul 26, 2012 ... market about a new product, advertising persuades and reminds the audience ... The relevance of this topic can also be shown by the true story of the Gerber ... product was the product; people thought they were being.

  19. Organizational Culture Influence On Total Productive Maintenance (TPM and Operational Performance Using RASCH Model Analysis

    Directory of Open Access Journals (Sweden)

    Mohd Norhasni Mohd Asaad

    2014-02-01

    Full Text Available Abstract. Market globalization, competitive product and services, high economic crises are the most critical factors that influence the success of the manufacturing companies in global market. Therefore it is critical to the manufacturing companies to be efficient in production and lean tool may used to achieve that.  The most frequently used is the Total Preventive Maintenance (TPM, even though there are many studies have been conducted in relation to the TPM but there is limited research in investigating the effects of the TPM on operational performance. However, the result of the studies was not consistent, where TPM practice may have positive and negative impact on operational performance. Among the reason is the culture of the organization that influenced the implementation of TPM and operational performance. Due to that this study attempts to investigate the influence of organizational culture on the TPM implementation and operational performance.  Rasch model is used in this study due to its ability in interpreting and analyzing the ability of respondents in performing the difficult items. The online questionnaires were distributed to 63 randomly selected automotive companies located at Northern Region of Malaysia.  Results of the study revealed that the organizational culture has influenced on the successful implementation of TPM and operational performance. Therefore by the implementation of TPM in outstanding organizational culture can improve operational performance.   Keyword: Total Preventive Maintenance (TPM, Lean manufacturing, Operational performance, Organizational culture, Rasch modeldoi:10.12695/ajtm.2013.6.2.2How to cite this article:Mohd Asaad, M.N and Yusoff, R.Z. (2013. Organizational Culture Influence On Total Productive Maintenance (TPM and Operational Performance Using RASCH Model Analysis . The Asian Journal of Technology Management 6 (2: 72-81. Print ISSN: 1978-6956; Online ISSN: 2089-791X.  doi:10.12695/ajtm

  20. Tobacco Products Production and Operations Reports

    Data.gov (United States)

    Department of the Treasury — Monthly statistical reports on tobacco products production and operations. Data for Tobacco Statistical Release is derived directly from the Report – Manufacturer of...

  1. A study of the impacts of leverage on labor and capital productivity: A case study of companies listed in Tehran Stock Market

    Directory of Open Access Journals (Sweden)

    Peyman Akbari

    2013-03-01

    Full Text Available Productivity is a primary objective of increasing competition in modern economy and any increase in productivity level helps development of organization in the competitive market. The purpose of this paper is to investigate the relationship between operating leverage, financial leverage, compound leverage as independent variables and productivity indices including labor and capital productivities as dependent variables. The study includes 102 companies accepted in Tehran Stock Market based on screening, systematic deletion, over the period 2005-2010. The required data are gathered through official financial statements, committee reports, and other available documents in Tehran Stock Market. Stepwise regression and Pearson correlation are used to analyze the data. The results of the study have indicated that there were significant relationships between independent variables including leverage ratios with labor productivity. In addition, there is also a significance relationship between leverage ratios with capital productivity of total assets.

  2. Organic Bread Wheat Production and Market in Europe

    DEFF Research Database (Denmark)

    David, C.; Abecassis, J.; Carcea, M.

    2012-01-01

    yield under organic production. The choice of cultivar, green manure, fertilization and intercropping legumes – grain or forage – are efficient ways to obtain high grain quality and quantity. The economic viability of wheat production in Europe is also affected by subsidies from European Union agri......This chapter is a first attempt to analyse bottlenecks and challenges of European organic bread wheat sector involving technical, political and market issues. From 2000, the organic grain market has largely increased in Western Europe. To balance higher consumer demand there is a need to increase...... organic production by a new transition and technical improvement. Bread wheat is grown in a variety of crop rotations and farming systems where four basic organic crop production systems have been defined. Weeds and nitrogen deficiency are considered to be the most serious threat inducing lowest grain...

  3. Electricity storages - optimised operation based on spot market prices; Stromspeicher. Optimierte Fahrweise auf Basis der Spotmarktpreise

    Energy Technology Data Exchange (ETDEWEB)

    Bernhard, Dominik; Roon, Serafin von [FfE Forschungsstelle fuer Energiewirtschaft e.V., Muenchen (Germany)

    2010-06-15

    With its integrated energy and climate package the last federal government set itself ambitious goals for the improvement of energy efficiency and growth of renewable energy production. These goals were confirmed by the new government in its coalition agreement. However, they can only be realised if the supply of electricity from fluctuating renewable sources can be made to coincide with electricity demand. Electricity storages are therefore an indispensable component of the future energy supply system. This article studies the optimised operation of an electricity storage based on spot market prices and the influence of wind power production up to the year 2020.

  4. Drug-device combination products: regulatory landscape and market growth.

    Science.gov (United States)

    Bayarri, L

    2015-08-01

    Combination products are therapeutic and diagnostic products that combine drugs, devices and/or biological products, leading to safer and more effective treatments thanks to careful and precise drug targeting, local administration and individualized therapy. These technologies can especially benefit patients suffering from serious diseases and conditions such as cancer, heart disease, multiple sclerosis and diabetes, among others. On the other hand, drug-device combination products have also introduced a new dynamic in medical product development, regulatory approval and corporate interaction. Due to the increasing integration of drugs and devices observed in the latest generation of combination products, regulatory agencies have developed specific competences and regulations over the last decade. Manufacturers are required to fully understand the specific requirements in each country in order to ensure timely and accurate market access of new combination products, and the development of combination products involves a very specific pattern of interactions between manufacturers and regulatory agencies. The increased sophistication of the products brought to market over the last couple of decades has accentuated the need to develop drugs and devices collaboratively using resources from both industries, fostering the need of business partnering and technology licensing. This review will provide a global overview of the market trends, as well as (in the last section) an analysis of the drug-device combination products approved by the FDA during the latest 5 years. Copyright 2015 Prous Science, S.A.U. or its licensors. All rights reserved.

  5. Procurement for market transformation for energy-efficient products. A study under the SAVE-programme[SAVE = Specific Actions for Vigorous Energy Efficiency

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1998-07-01

    This report summarises the findings from the SAVE study, 'Procurement for Market Transformation for Energy Efficient Products', focusing on the possibility of executing co-operative procurement activities at the European level. The conclusions are based upon findings from 36 market studies carried out in nine European countries regarding four different products: induction motors, solar-energy systems for water heating, office lighting systems, and combined fridge-freezers, as well as practical experience from about 30 procurements carried out by NUTEK in Sweden, and the experience of the IEA DSM Implementing agreement annex III 'Co-operative Procurement of Innovative Technologies'. The study concludes that co-operative procurement is a promising instrument for consideration in combination with other instruments for future energy-efficiency policy at the EU level. By seeking to transform the European market in its totality, the current prevailing differences between national markets can be softened contributing to the completion of a single European market and providing a basis for a more integrated market transformation approach. However, carrying out the process at the EU level is complex and it therefore needs careful designing in order to be successful. A main barrier to measures of this kind being implemented is the lack of experience, and therefore trust in the process as such, which is why further practical experience on both a national and international level is needed. To encourage member states to participate and co-operate whatever the form chosen, the study suggests that concrete and active support from the Commission is an important signalling effect, since the importance of energy efficiency on the political agenda differs considerably between countries that, furthermore, are more or less flexible when it comes to adopting new policy instruments.

  6. Land Reform and Farm Land Rental Market Operation in the Northern Uplands of Vietnam

    Directory of Open Access Journals (Sweden)

    Nguyen Trung THANH

    2009-01-01

    Full Text Available This paper examines the factors affecting the participation of farmhouseholds in farm land rental markets with particular focus on the impact ofthe land reform. The operational outcomes of such market participation are alsoanalysed. The study used a panel dataset of farm households surveyed beforeand after the land reform with Random Effect Tobit model. The analysisshowed that the land reform have contributed to increased land rentalparticipation. The operation of the market has both efficiency and equityoutcomes. Therefore, constraints to functioning of land rental market aredifficult to justify. In other words, farm land rental should be promoted to bringsuch desirable outcomes.

  7. Market barriers to welfare product innovations

    NARCIS (Netherlands)

    Binnekamp, M.H.A.; Ingenbleek, P.T.M.

    2006-01-01

    New products that are based on higher animal welfare standards encounter several barriers on the road to market acceptance. The authors focus on the Dutch poultry sector and distinguish between retailer and consumer barriers. Retailer barriers include the powerful position of retailers, the price

  8. CONFLICTS IN THE STRATEGIC BUSINESS NETWORK OPERATING IN THE FOREIGN MARKET

    Directory of Open Access Journals (Sweden)

    Aleksandra Hauke-Lopes

    2017-09-01

    Full Text Available Conflicts are an integral part of every business-to-business co-operation. Enterprise’s activities in the international markets require from the company to take measures to resolve the conflict so as to prevent the negative impact on relationships and further cooperation. This article adopts the strategic network approach to analyze the conflicts and their impact on relationships in a network operating in a foreign market. Conflicts that occur between the two parties involved in a strategic business network also affect other cooperating entities and thereby influence the whole relationship. It is therefore important for the strategic business leader to take action to achieve the positive effects of a conflict situation. The article presents the main sources of conflict present in the literature and the actions that can be taken by the leader of the strategic business network in the foreign market in order to obtain positive effects of conflicts. It also highlights the elements that contribute to reducing the negative impact of conflicts and strengthen relationships in the strategic business network in the foreign market.

  9. Analysis of market development for photovoltaics

    International Nuclear Information System (INIS)

    Gregory, J.A.; Bahaj, A.S.; Stainton, R.S.

    1994-01-01

    The acceptance of any product by the market is dependent upon a multitude of formal and informal mechanisms. These include, among others, the technical merit of the product, its presentation, its perceived image and the user feedback to the market-place. Further growth or diffusion of the product into the market-place is possible if the image and perception are positive. If the product is difficult to use, and/or lacks the information necessary for implementation and operation, it is unlikely that it will sell well. The result is a negative image and slow market growth. Today, photovoltaic (PV) systems are technically appropriate for many applications. However, apart from specific niche markets, the overall market penetration for PV is small when compared to other products of similar developmental history. This paper discusses the market development of PV applications, review some of the promoted scenarios and depicts past experiences with PV systems. In particular, it looks at the market development for PV in the telecommunications and health care sectors

  10. —Research Perspectives at the Interface of Marketing and Operations: Applications to the Motion Picture Industry

    OpenAIRE

    Sanjeev Swami

    2006-01-01

    In this comment, I discuss some research issues at the interface of marketing and operations particularly relevant to the motion picture industry. The major focus of my comments will be on the exhibition component of the motion picture value chain. Based on research findings and available data, I discuss the following issues: dynamic and interesting characteristics of the motion picture industry, the applicability of management science tools to artistic products, the practitioners' viewpoint,...

  11. Industrial market assessment of the products of mild gasification: Final report

    Energy Technology Data Exchange (ETDEWEB)

    Sinor, J.E.

    1988-01-01

    The goal of this study is to determine the best available conditions, in terms of market volumes and prices, for the products from a mild gasification facility. A process feasibility study will then have to determine the cost of building and operating a facility to make those products. The study is presented as a summary of the options available to a coal producer for creating added product value. For this reason, three specific coal mines owned by AMAX Inc. were chosen, and the options were analyzed from the viewpoint of increasing the total revenue derived from those coals. No specific mild gasification, or mild devolatilization technology was assumed during the assessment. The analysis considers only product prices, volumes, and specifications. It does not assign any intangible value or national benefit to substituting coal for oil or to producing a cleaner fuel. Although it would be desirable to conceive of a product slate which would be immune from energy price fluctuations, such a goal is probably unattainable and no particular emphasis was placed on it. 76 figs., 75 tabs.

  12. Marketing of organic products in southern Poland

    OpenAIRE

    Kuboń Maciej; Olech Elżbieta

    2018-01-01

    The article presents an outline of the issue concerning formulation of a marketing strategy and the possibility of using the knowledge on consumers' preferences for organic development of farms and their products on the example of southern Poland. The paper analyses the distribution process of organic food in the aspect of developing innovative marketing strategies. The studies were performed in 50 organic farms and on the example of 100 respondents from the region of southern Poland. In the ...

  13. Marketing and Socioeconomics Aspects of Large Cardamom Production in Tehrathum, Nepal

    Directory of Open Access Journals (Sweden)

    Nirajan Bhandari

    2018-05-01

    Full Text Available A survey was conducted in November 2015 in one of the pocket area of large cardamom production in Teharthum District, eastern Nepal with aim to investigate the status of cardamom enterprises. The parameters used were cardamom production area, type of manure used, drying facilities, technical skills of farmers, market channels and variable cost etc. We purposively selected 30 cardamom producers and stakeholders for interview pre-designed questionnaires. The result showed that average area, production and productivity of large cardamom per household were 0.86 ha, 200 kg and 232 kg.ha-1, respectively, with the average farming experience of 22 years. It was revealed that 13% farmers used farmyard organic manure, the use of 1.5 kg/plant farmyard manure might produce 28.5% higher yield cardamom compared to without using any manure or fertilizers. It was also revealed among the responded only 7% had received improved drying machine from District Agriculture Development Office (DADO at 50% subsidy, while only 23% of farmers received training and technical services from DADO. The study showed that per hectare average total cost of large cardamom production, selling price and gross revenue were NRs. 2,36,705 ($2255, NRs. 5,50,305 ($5240 and NRs. 3,13,600 ($2985, respectively, with benefit/cost (B/C ratio of 2 after the completion of gestation period of 4 years. Our survey showed that predominant marketing approach was by direct sell to the traders located at district headquarter. The productivity of large cardamom was influenced by various factors, such as nearly 75.2% of the variation in productivity was explained by the number of active family members, farming period, area, intercultural operations, variable cost and depreciated fixed cost.

  14. Integrating Problem Solvers from Analogous Markets in New Product Ideation

    DEFF Research Database (Denmark)

    Franke, Nikolaus; Poetz, Marion; Schreier, Martin

    2014-01-01

    Who provides better inputs to new product ideation tasks, problem solvers with expertise in the area for which new products are to be developed or problem solvers from “analogous” markets that are distant but share an analogous problem or need? Conventional wisdom appears to suggest that target...... market expertise is indispensable, which is why most managers searching for new ideas tend to stay within their own market context even when they do search outside their firms' boundaries. However, in a unique symmetric experiment that isolates the effect of market origin, we find evidence...... for the opposite: Although solutions provided by problem solvers from analogous markets show lower potential for immediate use, they demonstrate substantially higher levels of novelty. Also, compared to established novelty drivers, this effect appears highly relevant from a managerial perspective: we find...

  15. The role of food quality assurance and product certification systems on marketing aspects

    Science.gov (United States)

    Petrović, Z.; Milićević, D.; Nastasijević, I.; Đorđević, V.; Trbović, D.; Velebit, B.

    2017-09-01

    The level of quality that a product offers to consumers is a fundamental aspect of competition in many markets. Consumers’ confidence in the safety and quality of foods they buy and consume is a significant support to the economic development of production organizations of this type, and therefore the overall economic development. Consumer concerns about food safety as well as the globalization of food production have also led to the existence of a global internationally linked food production and distribution system. The necessity demanded by the consumer population to provide safe food with consistent quality at an attractive price imposes a choice of an appropriate quality assurance model in accordance with the specific properties of the product and the production processes. Modern trends, especially for the last ten years in quality assurance within specific production, such as the food industry, have marked the trend of hyperproduction and a number of production and safety standards, as well as a change of approach in the certification process of organizations according to one or more standards. This can be an additional source of costs for organizations, and can burden the food business operator`s budget in order to ensure their consistent application and maintenance. Quality assurance (QA) standards are considered to be a proven mechanism for delivering quality of product.

  16. The development of regional markets of eggs production in Russia

    Directory of Open Access Journals (Sweden)

    Natal'ya Anatol'evna Alekseeva

    2011-12-01

    Full Text Available The current state of regional markets development and the production of eggs and egg products for a long period — from 1990 to 2009 — is reviewed in this paper. The main research method is the method of statistical groupings. The variable amount of egg production was chosen as the grouping characteristic, since this figure fits well into research goals and has the property of the prevalence in the aggregate / total. To analyze the trends of the Russian regional markets involved into egg production, official statistics on consumer prices was used as well as producer prices, the volume of egg production per capita based on food import and export products. This allowed to group regions for comparison with average values of indicators carried out by different criteria, and to draw conclusions about trends in the development of regional markets. The most relevant factors influencing the development of egg production, among which the factor of vertical integration of production was especially noticed: building own plants and feed mills, joining the land in order to ensure the needs for higher quality raw materials and other activities were identified.

  17. Environmental marketing within organic agriculture system management

    OpenAIRE

    O. Shkuratov; V. Kyporenko

    2015-01-01

    This paper deals with economic content of environmental marketing in the management system organic agriculture that allows operators of organic market to effectively plan the production of organic agricultural products and ensure the optimal balance between social and economic indicators throughout the life cycle of the product. Structural-logical scheme on the formation of environmentally oriented motivation of organic agricultural products consumer behavior has been grounded.

  18. The oil market

    International Nuclear Information System (INIS)

    Amic, E.; Lautard, P.

    1999-01-01

    This chapter examines the structure of the oil industry and the impacts of the oil markets on the hedging strategies of the energy consumers, the oil company, and the energy derivatives' provider. An introduction to market perspectives is presented, and the hedging operations in the jet fuel market in the airline sector are discussed. Trading and risk management within an oil company, the derivatives provider, trading derivatives in a multi-dimensional world, locational risks, and the modelling of term structure and the role of storage are considered. Industrial spreads and the role of refining, future market developments and market strategies for crude oil and oil products, and marketing packages and market risk are addressed

  19. Duopoly price competition on markets with agricultural products

    Directory of Open Access Journals (Sweden)

    Marie Prášilová

    2011-01-01

    Full Text Available A situation, in which two firms compete, is in the economic theory described by duopoly models. Market equilibrium on the duopoly market is formed in a reciprocal adjustment process of market prices and materialized market opportunities. The goal of the analysis is to find out whether the agricultural products market is significantly influenced by appearance of duopolies, what form they have and if they can fundamentally influence the price level of food. That food chain stores endeavour to mutually adapt food product prices is generally known; it is set especially by the inelastic demand for the mentioned goods on the side of consumers, i.e., by the need to demand basic food. Duopoly reactions to price competition in food chain stores are particularly strong in the case of commodities of milk and tomatoes, where the reactions and approximation of prices can be clearly seen. Based on statistical research it is obvious that the reactions are most reflected on sales of the food chain stores Billa and Albert. To identify specific reactions of price duopoly at retail chains the ANOVA statistical method was used. The firm’s duopoly behaviour as such on the food market need not be a subject for applying punishment from the antimonopoly bureau, if it does not have the cartel agreement character. An example can be the identical potato prices inquiry in the supermarkets of food chain stores.

  20. TYPES OF CONSUMER LOYALTY IN THE UKRAINIAN HIGH TECHNOLOGY PRODUCTS MARKET

    Directory of Open Access Journals (Sweden)

    V. Zhurylo

    2017-01-01

    Full Text Available The study addresses the problem of the formation of customer loyalty in the market of high-tech products. It examines existing approaches to defining the determinants that influence the formation of loyalty in the consumer market. On the basis of generalization of existing approaches it is proposed to divide the determinants of such groups: behavioral, perceptual, marketing and individual determinants of customers loyalty. Marketing research was conducted to identify the features of the market behavior of Ukrainian consumers of high-tech products. As the result, the main tends of consumers behavior, external and individual factors of actualization and influence on the consumers motivation were determined. Ukrainian consumers' loyalty was sorted depending on the reasons to buying high-tech products and consumer involvement in this process. Each type of market behavior of consumers corresponds to a certain type of consumer loyalty. Cognitive, agreement, demonstrative loyalty are formed in the case of high consumer involvement in the buying process. Active, perceptual loyalty and loyalty of convenience are observed in the case of low involvement.

  1. Strategies of bringing drug product marketing applications to meet current regulatory standards.

    Science.gov (United States)

    Wu, Yan; Freed, Anita; Lavrich, David; Raghavachari, Ramesh; Huynh-Ba, Kim; Shah, Ketan; Alasandro, Mark

    2015-08-01

    In the past decade, many guidance documents have been issued through collaboration of global organizations and regulatory authorities. Most of these are applicable to new products, but there is a risk that currently marketed products will not meet the new compliance standards during audits and inspections while companies continue to make changes through the product life cycle for continuous improvement or market demands. This discussion presents different strategies to bringing drug product marketing applications to meet current and emerging standards. It also discusses stability and method designs to meet process validation and global development efforts.

  2. Waste to energy plant operation under the influence of market and legislation conditioned changes

    DEFF Research Database (Denmark)

    Tomic, Tihomir; Dominkovic, Dominik Franjo; Pfeifer, Antun

    2017-01-01

    , waste-to-energy plants need to be adapted to market operation. This influence is tracked by the gate-fee volatility. The operation of the waste-to-energy plant on electricity markets is simulated by using EnergyPLAN and heat market is simulated in Matlab, based on hourly marginal costs. The results have......In this paper, gate-fee changes of the waste-to-energy plants are investigated in the conditions set by European Union legislation and by the introduction of the new heat market. Waste management and sustainable energy supply are core issues of sustainable development of regions, especially urban...... areas. These two energy flows logically come together in the combined heat and power facility by waste incineration. However, the implementation of new legislation influences quantity and quality of municipal waste and operation of waste-to-energy systems. Once the legislation requirements are met...

  3. How to Conduct Store Observations of Tobacco Marketing and Products.

    Science.gov (United States)

    Feld, Ashley L; Johnson, Trent O; Byerly, Katherine W; Ribisl, Kurt M

    2016-02-18

    As tobacco companies continue to heavily market their products at the point of sale, tobacco control groups seek strategies to combat the negative effects of this marketing. Store observations, which have been widely used by researchers and practitioners alike, are an excellent surveillance tool. This article provides a guide for public health practitioners interested in working in the tobacco retail environment by detailing the steps involved in conducting store observations of tobacco marketing and products including 1) obtaining tobacco product retailer lists, 2) creating measures, 3) selecting a mode of data collection, 4) training data collectors, and 5) analyzing data. We also highlight issues that may arise while in the field and provide information on disseminating results of store observations, including the potential policy implications.

  4. The Methodical Instrumentarium for Analytical Monitoring of Markets for High-Tech Products

    Directory of Open Access Journals (Sweden)

    Mikaelian Suren G.

    2017-10-01

    Full Text Available The article is aimed at clarifying the essential characteristics of high-tech products and specifying the features of analytical monitoring of markets for high-tech products. The conceptual approaches to interpretation of the essence of high-tech products as a basic concept in the categorical apparatus for researching the systemic and complex processes of technological development have been clarified. The most efficient instruments for assessing innovation processes in the high-tech sphere have been systematized. The methodical instrumentarium for analytical monitoring of the markets for high-tech products has been clarified. The terminology of a high-tech product has been clarified in order to formulate the methodical instrumentarium for analytical monitoring of market for high-tech products. It has been determined that «high-tech products» are the original basic concept in the categorical apparatus for researching the systemic and complex processes of the high-tech market that needs to be concretized. Conceptual approaches to the essence of high-tech products have been systematized.

  5. Trends in the market of poultry production in the conditions of globalization

    Directory of Open Access Journals (Sweden)

    Kyryliuk O.F.

    2017-12-01

    Full Text Available according to the author, in modern conditions of globalization of food markets, the researching the state of the domestic market of poultry products in order to provide the population with high-grade food products is important. It is established that the formation of demand in the poultry market is mainly due to production by domestic producers, while imports for the period under review are being reduced and meet mainly the needs of processing industry enterprises.

  6. New wholesale power market design using linked forward markets :

    Energy Technology Data Exchange (ETDEWEB)

    Silva Monroy, Cesar Augusto; Loose, Verne William; Ellison, James F.; Elliott, Ryan Thomas; Byrne, Raymond Harry; Guttromson, Ross; Tesfatsion, Leigh S.

    2013-04-01

    This report proposes a reformulation of U.S. ISO/RTO-managed wholesale electric power mar- kets for improved reliability and e ciency of system operations. Current markets do not specify or compensate primary frequency response. They also unnecessarily limit the participation of new technologies in reserve markets and o er insu cient economic inducements for new capacity invest- ment. In the proposed market reformulation, energy products are represented as physically-covered rm contracts and reserve products as physically-covered call option contracts. Trading of these products is supported by a backbone of linked ISO/RTO-managed forward markets with planning horizons ranging from multiple years to minutes ahead. A principal advantage of this reformulation is that reserve needs can be speci ed in detail, and resources can o er the services for which they are best suited, without being forced to conform to rigid reserve product de nitions. This should improve the business case for electric energy storage and other emerging technologies to provide reserve. In addition, the facilitation of price discovery should help to ensure e cient energy/reserve procurement and adequate levels of new capacity investment.

  7. Formation of Marketing Activity on Organisation and Support of a Corporate Site of Companies That Operate in the Consumer Market

    Directory of Open Access Journals (Sweden)

    Yarym-Agayev Oleksandr M.

    2014-03-01

    Full Text Available The article considers main issues of organisation of Internet marketing at small and medium enterprises of Ukraine, shows a necessity of development and marketing support of the site and provides recommendations on development, implementation and maintenance of corporate sites for marketing and advertising managers. The article considers such directions of operation with the site as analysis of sites of competitors, development of a corporate site, information provision of the site, site indexation and its promotion in search engines, placing site links at information portals, creation of pages in social networks, work at forums, information mailings, operation with site analytics and ensuring feedback with the site visitors. The listed recommendations would allow increase the site image, attract new clients, organise efficient co-operation with specialists on development and promotion of the site and achieve the maximal effect from this source of advertisement and sales.

  8. Stochastic optimization of energy hub operation with consideration of thermal energy market and demand response

    International Nuclear Information System (INIS)

    Vahid-Pakdel, M.J.; Nojavan, Sayyad; Mohammadi-ivatloo, B.; Zare, Kazem

    2017-01-01

    Highlights: • Studying heating market impact on energy hub operation considering price uncertainty. • Investigating impact of implementation of heat demand response on hub operation. • Presenting stochastic method to consider wind generation and prices uncertainties. - Abstract: Multi carrier energy systems or energy hubs has provided more flexibility for energy management systems. On the other hand, due to mutual impact of different energy carriers in energy hubs, energy management studies become more challengeable. The initial patterns of energy demands from grids point of view can be modified by optimal scheduling of energy hubs. In this work, optimal operation of multi carrier energy system has been studied in the presence of wind farm, electrical and thermal storage systems, electrical and thermal demand response programs, electricity market and thermal energy market. Stochastic programming is implemented for modeling the system uncertainties such as demands, market prices and wind speed. It is shown that adding new source of heat energy for providing demand of consumers with market mechanism changes the optimal operation point of multi carrier energy system. Presented mixed integer linear formulation for the problem has been solved by executing CPLEX solver of GAMS optimization software. Simulation results shows that hub’s operation cost reduces up to 4.8% by enabling the option of using thermal energy market for meeting heat demand.

  9. Marketing research for choosing the promotional message content for domestic organic products

    Directory of Open Access Journals (Sweden)

    Salai Suzana

    2014-01-01

    Full Text Available Choosing the content of promotional messages is a part of the activities of integrated marketing communication. As far as organic products in the world are concerned, research related to the choice of promotional message content is the object of much attention, primarily based on the conduct of research among the consumers of these product (information for defining the aim of promotion, creating and testing promotional messages, selecting media and media mix, and determining the number and frequency of promotional events. Promoting domestic organic products also inevitably implies conducting consumer-centred marketing research, in order to choose the appropriate promotional message. In this respect, this article defines several goals: study the choice of the promotional message content in relation to other activities of integrated marketing communication; consider this question in the context of relevant foreign market research into organic product consumers; determine the level of marketing research, which could be used for approaching the issue from the domestic perspective; and establish which recommendations and implication could be generated when domestic organic products are concerned.

  10. Functional food. Product development, marketing and consumer acceptance--a review.

    Science.gov (United States)

    Siró, István; Kápolna, Emese; Kápolna, Beáta; Lugasi, Andrea

    2008-11-01

    It was mainly the advances in understanding the relationship between nutrition and health that resulted in the development of the concept of functional foods, which means a practical and new approach to achieve optimal health status by promoting the state of well-being and possibly reducing the risk of disease. Functional foods are found virtually in all food categories, however products are not homogeneously scattered over all segments of the growing market. The development and commerce of these products is rather complex, expensive and risky, as special requirements should be answered. Besides potential technological obstacles, legislative aspects, as well as consumer demands need to be taken into consideration when developing functional food. In particular, consumer acceptance has been recognized as a key factor to successfully negotiate market opportunities. This paper offers a brief overview of the current functional food market situation in USA, Japan and some European countries completed with some comments on functional food future potential. It explores the main challenges of such product development focusing on the different factors determining the acceptance of functional food. Furthermore it discusses some prominent types of these food products currently on the market.

  11. Panorama 2009 - Exploration-production activities and markets

    International Nuclear Information System (INIS)

    2008-01-01

    After four years of heavy activity, growth on the upstream service and supply markets is slowing. At the end of 2008, the oil and gas price fell subsequent to the decline in demand for petroleum products. This is an indication that exploration-production activity will slow in 2009 and that the price of services - hence sales at service and supply companies - will drop

  12. Cooperative procurement: market transformation for energy efficient products

    Energy Technology Data Exchange (ETDEWEB)

    Ostertag, K.; Dreher, C.

    1999-07-01

    Cooperative procurement is a variation of public purchasing which may be used as an instrument to transform the market and stimulate innovation enhancing environmental performance. The core of the procedure is the following: Coordinated by a central agency a group of buyers - public administrations, but also private companies, associations, etc. - gets together and jointly formulates a catalogue of performance requirements for a specific product truly suiting their preferences. This catalogue may contain (combinations of) requirements not yet available on the market and includes energy efficiency and/or environmental performance among other preferences important to the users. On the basis of the product requirements the buyer group launches a call for tenders, evaluates the bids received from the manufacturers and commits to buying the winning product. Thus, a market is provided for the most successful innovators in a given area of technology. The paper discusses the effectiveness of cooperative procurement as a policy instrument in the context of innovation theory and learning curves and it presents some empirical results on the feasibility of the transfer of this policy instruments to a wider range of European countries and/or to the European level. (orig.)

  13. Enhancing Efficiency of Water Supply – Product Market Competition versus Trade

    OpenAIRE

    Reto Foellmi; Urs Meister

    2004-01-01

    This paper analyses and compares potential efficiency gains induced by the introduction of product market competition and cross boarder trade in the piped water market. We argue that due to the specific circumstances in the water sector product market competition, i.e. competition by common carriage is not expected to be very intensive. The connection of networks could alternatively be used for cross boarder trade between neighboured water utilities. We show that competition by common carriag...

  14. Operating room management and operating room productivity: the case of Germany.

    Science.gov (United States)

    Berry, Maresi; Berry-Stölzle, Thomas; Schleppers, Alexander

    2008-09-01

    We examine operating room productivity on the example of hospitals in Germany with independent anesthesiology departments. Linked to anesthesiology group literature, we use the ln(Total Surgical Time/Total Anesthesiologists Salary) as a proxy for operating room productivity. We test the association between operating room productivity and different structural, organizational and management characteristics based on survey data from 87 hospitals. Our empirical analysis links improved operating room productivity to greater operating room capacity, appropriate scheduling behavior and management methods to realign interests. From this analysis, the enforcing jurisdiction and avoiding advance over-scheduling appear to be the implementable tools for improving operating room productivity.

  15. The Importance of Barley Varieties in terms of Production, Marketing and Processing

    Directory of Open Access Journals (Sweden)

    Rahmi Taşcı

    2017-08-01

    Full Text Available In this study, it is aimed to investigate the criteria affecting the marketing of barley in the stages of barley production, marketing and processing in Konya province. In the study; survey results were used which get from mixed feed (37 items and malt factory (1 item, traders (50 items purchasing and selling barley, and agricultural enterprises (107 items including barley production in agricultural activities operating in Konya province. It was determined that barley varieties were not an important criterion in the selling price, while the hectoliter and other plant species do not mix into barley are the main criteria considered by agricultural enterprises to affect the sale of barley. The most important criteria that traders keep in mind when buying barley is hectoliter of barley, which is followed by moisture, colour and foreign matter confusion rate of barley. The most important criteria that factories take into consideration when purchasing barley is determined as the moisture content of the barley, followed by the hectoliter of barley and the rate of foreign matter contamination. For the malt industry; Barley variety is a very important factor in the purchase criteria, followed by barley humidity and colour.

  16. Organizing and operating the green certificates market in Romania

    International Nuclear Information System (INIS)

    Jisa, Mihaela; Sandulescu, Alexandru; Stanciulescu, Georgeta; Stanciu, Nadina

    2006-01-01

    The promotion of electricity produced from renewable energy sources, RES, represents an imperative of the present period of time justified by the environment protection, the increasing of energy independence against the imports - through the diversification of energy supply sources - as well as economic and social reasons. The Directive 2001/77/EC of the European Parliament and the Council on the promotion of electricity produced from renewable energy sources in the internal electricity market represents the first step of European Union in complying with the Kyoto targets of reducing the greenhouse gases. Romania was one of the first EU candidate countries transposing the Directive 2001/77/EC provisions into its own legislation (see Governmental Decision - GD no. 443/2003 amended by GD no.958/2005). The indicative target for 2010 was fixed at 33%, representing the share of E-RES in the gross national electricity consumption. The contents of the paper is as follows: 1. Introduction; 2. Legal Framework; 2.1. Primary legislation on RES; 2.2. Secondary legislation on RES; 3. The E-RES Promotion system in Romania; 4. The Operation of green certificates market; 4.1. Setting up the mandatory quotas; 4.2. Qualify the E-RES; 4.3. Issuing the green certificates; 4.4. Trading the green certificates; 4.5. Competencies and attributions regarding the organisation and operation of the green certificates market; 4.6. The allocation of the money obtained from suppliers for non-purchased green certificates to fulfil the imposed mandatory quota; 5. The results of the GCs transactions on the centralized market; 6. Conclusion. The paper concludes by underlining that: - the legal framework of regulation is complete and it ensures the operating of promotion system of E-RES; - eighteen suppliers did not comply with their annual mandatory quota (752 green certificates); - the Romanian indicative target for 2010 regarding the share of E-RES in the gross national electricity consumption was

  17. Practitioner accounts and knowledge production: an analysis of three marketing discourses

    OpenAIRE

    Ardley, Barry Charles; Quinn, Lee

    2014-01-01

    Responding to repeated calls for marketing academicians to connect with marketing actors, we offer an empirically-sourced discourse analysis of the ways in which managers portray their practices. Focusing on the micro-discourses and narratives that marketing actors draw upon to represent their work we argue that dominant representations of marketing knowledge production present a number of critical concerns for marketing theory and marketing education. We also evidence that the often promoted...

  18. Study on the new financial products traded on the Forex Market

    Directory of Open Access Journals (Sweden)

    Laurenţiu Paul BARANGA

    2016-07-01

    Full Text Available This paper puts forward an analysis of the new trends in terms of foreign currency transactions and, implicitly, the new financial products traded on the Forex market with a view to identify the category they belong to, namely foreign currency transactions or foreign exchange derivative transactions. Also, the implications of including the new products traded on the Forex market into one of the two categories have been taken into account, both in terms of market microstructure and in terms of investor-wise implications. Thus, the analysis showed that, by changing the destination of the amounts deposited by clients into the settlement account of the Forex services provider, i.e. from amounts deposited in order to cover the equivalent of purchased foreign currencies into amounts deposited in order to cover any price difference, financial products such as currency pairs and rolling spot Forex acquire features similar to those of derivatives (such as Contracts For Difference - CFDs. Further, acknowledging these financial products of the Forex market (currency pairs and rolling spot Forex as derivatives would determine a series of transformations of the microstructure of the market they are traded on, changes that would contribute to a better protection of investors and to improved monitoring and prevention by the supervisory authorities of the potential risks induced by such transactions on the financial market.

  19. INNOVATION NETWORKS AND MARKETING MIX: AN EXPLORATORY STUDY ON PRODUCT'S DEVELOPMENT

    Directory of Open Access Journals (Sweden)

    Thel Augusto Monteiro

    2013-12-01

    Full Text Available The purpose of this paper is to present how innovation networks can be used to develop a new product or service, using the marketing compound. The study methodology consists of an exploratory research from literature review on this subject. After an initial discussion of the characteristics of innovation networks and marketing functions, the study presents proposals that allow adequately addressing the main difficulties in the management of marketing in innovation networks. Through this study it can be stated that these networks have been identified as an attractive alternative for the development of new products, when using the marketing mix, given the dynamics of the contemporary market. Innovation networks bring a lot of benefits to companies that embrace the relationship between these networks and marketing. The discussion reveals that the structure in the form of innovation networks can bring effective results in the organization which adopt it, providing competitiveness and adaptability in the face of its target market.

  20. DIRECT INVESTMENT ON REGIONAL MARKETS

    Directory of Open Access Journals (Sweden)

    LIVIU NEAMŢU

    2013-08-01

    Full Text Available Foreign direct investment are that category of investments that allow participation in leadership andeffective control of the companies in which it invests. It's so new firms, as well as the establishment ofinternational operations of the company through expansion of existing operations. Typically, the companyincurred in a market that is confined to a distinct geographical area, but the limits of market changes. Thechange can be the result of higher management decisions on market opening and development of a newtechnology or product. Markets with a lower level of development are likely to attract a higher level of directinvestments than those in more developed countries. The specific reasons behind the decision of a company toinvest abroad are operating efficiency, reduce risk, market development and Government policy in the hostcountry. Transnational corporations are large conglomerates which consists of the parent company and itssubsidiaries/branches, both in the country of residence and abroad. Transnational corporations affect stronglyboth the production and the world of international economic relations. This influence is determined by themotivations of expansion that they promote. The expansion of transnational corporations has as satisfying"ambitions" of global expansion, and impulsionate getting supraprofiturilor. The strength of these structures isbased on maximizing profits.

  1. Selling green power in California: Product, industry, and market trends

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, R.H.; Pickle, S.J.

    1998-05-01

    As one of the first US stages to open its doors to retail electric competition, California offers an important opportunity to assess the effectiveness of green power marketing as a mechanism for supporting renewable energy. This report is an interim assessment of key green power product, industry, and market trends in California. The report identifies and analyzes: the potential size of the green power market in California; the companies participating in the green power market; the green power products being offered and their prices; the impact of the green market on renewable generators and the environment; and the influence of several public policies and non-governmental programs on the market for green power. Data used in this paper have been collected, in large part, from surveys and interviews with green power marketers that took place between December 1997 and April 1998. There remain legitimate concerns over the viability of green power marketing to support significant quantities of renewable energy and provide large environmental gains, and it is far too early to assess the overall strength of customer demand for renewable energy. A critical finding of this report is that, because of the high cost of acquiring and servicing residential customers and the low utility default service price, green power marketing affords new energy service providers one of the only viable entrees to California`s residential marketplace.

  2. Selling green power in California: Product, industry, and market trends

    International Nuclear Information System (INIS)

    Wiser, R.H.; Pickle, S.J.

    1998-05-01

    As one of the first US stages to open its doors to retail electric competition, California offers an important opportunity to assess the effectiveness of green power marketing as a mechanism for supporting renewable energy. This report is an interim assessment of key green power product, industry, and market trends in California. The report identifies and analyzes: the potential size of the green power market in California; the companies participating in the green power market; the green power products being offered and their prices; the impact of the green market on renewable generators and the environment; and the influence of several public policies and non-governmental programs on the market for green power. Data used in this paper have been collected, in large part, from surveys and interviews with green power marketers that took place between December 1997 and April 1998. There remain legitimate concerns over the viability of green power marketing to support significant quantities of renewable energy and provide large environmental gains, and it is far too early to assess the overall strength of customer demand for renewable energy. A critical finding of this report is that, because of the high cost of acquiring and servicing residential customers and the low utility default service price, green power marketing affords new energy service providers one of the only viable entrees to California's residential marketplace

  3. METHODOLOGICAL INSTRUMENTS FOR FORMING THE MARKETING STRATEGY OF AGRICULTURAL PRODUCTION ECOLOGIZATION

    Directory of Open Access Journals (Sweden)

    Mariya Bagorka

    2017-09-01

    Full Text Available The purpose of the article is the investigation of the nature, objectives, and strategic categories of ecologization marketing strategy, development of algorithm of this strategy and determination of environmental, economic, and ecological instruments of implementation of this strategy in the agricultural sector. Methodology. The basis of the formation of a marketing strategy for the ecologization of agrarian production is the systematic approach, which is based on the existence of implementation mechanisms that ensure system consistency, its purposefulness; interdependence; and complexity of its elements, which determines the integrity of the system; all tasks that execute individual elements of the system are interconnected; system elements and their associated actions have a certain subordination that builds a hierarchy; the system changes under the influence of specific factors, which determines its dynamism; the ability of the system to adapt to the variability of the external environment, while not losing its own individuality. Methods for strategic analysis of macro- and micro-environment factors were used to form the marketing strategy of ecologization. This process involves an analytical evaluation of the parameters of the external and internal environment with the help of general scientific and applied methods of strategic analysis. Results. The article explored the ecologization strategy, presented its objectives in the field of agriculture, the basic categories of strategic directions and implementation of ecologization marketing strategies. An algorithm of environmental marketing strategies in agricultural production is developed, environmental, economic and environmental and economic tools to implement them are determined. Practical implications. It is determined that marketing strategy of ecologization of agrarian production is a strategy of innovative development that can solve problems of economic growth, an increase of

  4. Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination

    OpenAIRE

    Teck H. Ho; Christopher S. Tang

    2004-01-01

    This special issue, by addressing problems surrounding marketing and operations management, depicts state-of-the-art approaches, methodologies, and insights to improve a firm's or supply chain's overall performance. Top scholars in the field address many of the ways in which companies can synchronize their marketing and operations departments or their supply chain partners to improve competitiveness and profit. The information in this issue should be of interest both to academics and managers...

  5. The relationship between in-store marketing and observed sales of sustainable products : A shopper marketing view

    NARCIS (Netherlands)

    van Nierop, E.; van Herpen, E.; Sloot, L.M.

    2011-01-01

    To stimulate sales of sustainable products, retailers need to know whether their in-store instruments effectively influence their market shares. This study uses actual sales data and a multilevel modeling approach to describe the market shares of sustainable brands according to price level, price

  6. Promotion on the industrial products market

    Directory of Open Access Journals (Sweden)

    Raluca-Dania TODOR

    2015-12-01

    Full Text Available The literature abounds with articles and books on marketing and especially promoting consumer products. As consumers for these goods we are exposed each day to promotional messages of major product brands in order to attract or retain us when we are already buyers. Fewer things have been written about how to do promotion of industrial goods, which are a special category of goods, but have a very high quota in trade of goods, both nationally and internationally. This article will analy

  7. Electronic Cigarette Marketing Online: a Multi-Site, Multi-Product Comparison.

    Science.gov (United States)

    Chu, Kar-Hai; Sidhu, Anupreet K; Valente, Thomas W

    2015-01-01

    Electronic cigarette awareness and use has been increasing rapidly. E-cigarette brands have utilized social networking sites to promote their products, as the growth of the e-cigarette industry has paralleled that of Web 2.0. These online platforms are cost-effective and have unique technological features and user demographics that can be attractive for selective marketing. The popularity of multiple sites also poses a risk of exposure to social networks where e-cigarette brands might not have a presence. To examine the marketing strategies of leading e-cigarette brands on multiple social networking sites, and to identify how affordances of the digital media are used to their advantage. Secondary analyses include determining if any brands are benefitting from site demographics, and exploring cross-site diffusion of marketing content through multi-site users. We collected data from two e-cigarette brands from four social networking sites over approximately 2.5 years. Content analysis is used to search for themes, population targeting, marketing strategies, and cross-site spread of messages. Twitter appeared to be the most frequently used social networking site for interacting directly with product users. Facebook supported informational broadcasts, such as announcements regarding political legislation. E-cigarette brands also differed in their approaches to their users, from informal conversations to direct product marketing. E-cigarette makers use different strategies to market their product and engage their users. There was no evidence of direct targeting of vulnerable populations, but the affordances of the different sites are exploited to best broadcast context-specific messages. We developed a viable method to study cross-site diffusion, although additional refinement is needed to account for how different types of digital media are used.

  8. Global Trends and Development Prospects for Oil and the Oil Products Market

    Directory of Open Access Journals (Sweden)

    Maria Dorozhkina

    2006-03-01

    Full Text Available This article discusses the important issue of the development of the global market of oil and oil products. It offers an overview of how this market was formed and its current status, classification, location and potential of countries in the oil and oil processing business. It analyzes the Ukrainian oil products market. The article discusses the shortcomings and strategic areas for the development of Ukraine’s oil transport system. It presents an optimum method for creating integration groups in order to develop the oil processing business in Ukraine for the future. The article considers the main trends and outlines development prospects for the global oil and oil products market.

  9. Marketing of Non-Timber Forest Products in Kajola Local ...

    African Journals Online (AJOL)

    Marketing of Non-Timber Forest Products in Kajola Local Government Area of Oyo State, Nigeria. ... International Journal of Tropical Agriculture and Food Systems ... The results of the marketing margin reveal that charcoal commanded the highest margin of ₦2500, followed by bush meat (₦300), while wrapping had the ...

  10. A survey on the effects of aggressive marketing, price leadership and product focus on marketing channels in relationship-oriented marketing

    Directory of Open Access Journals (Sweden)

    Ali Ghanbarzad

    2014-04-01

    Full Text Available In this paper, we have performed a survey to study the effects of aggressive marketing, price leadership and product focus on marketing channels in relationship-oriented marketing. The study adopts a model developed earlier by Rokkan and Haugland (2002 [Rokkan, A. I., & Haugland, S. A. (2002. Developing relational exchange: effectiveness and power. European Journal of Marketing, 36(1/2, 211-230.]. The study has been executed among all managers of a firm named PET Technologies. There were 30 managers working for the proposed case study of this paper and we have designed a questionnaire in Likert scale and distributed it among all managers of this firm. Cronbach alpha is calculated as 0.931, which is well above the minimum acceptable level of 0.70. The results have confirmed that all thee marketing strategies influence on relationship-oriented marketing, positively.

  11. Intra-industry momentum and product market competition around the world

    Directory of Open Access Journals (Sweden)

    Ting Li

    2016-06-01

    Full Text Available This paper examines the relationship between product market competition and intra-industry momentum returns. Based on 12,982 firm observations from 19 developed markets for the period of 1990–2010, I find that buying winners and selling losers in competitive industries generates significantly higher momentum profits than that in concentrated industries. The higher the intensity of product market competition, the larger are the intra-industry momentum returns. The results are robust to sub-samples (periods of the U.S., non-U.S. countries, the G7 countries, 1990–2000, and 2001–2010. I further employ the nearness of a stock's price to the 52-week high to determine past winners and losers and find stronger results. I also compare intra-industry momentum returns with Jegadeesh and Titman (1993 individual stock momentum and Moskowitz and Grinblatt (1999 inter-industry momentum strategies. My results suggest that intra-industry momentum strategy outperforms the latter two strategies in most cases. The overall results are consistent with the notion that severe product market competition induces managers to improve financial performance.

  12. Champagne – branding and marketing of a luxury product

    OpenAIRE

    Santala, Laura

    2016-01-01

    This thesis will discuss the brand of champagne and its status as a luxury product. The aim is to find out how the luxury label might have affected the success of champagne and how it is marketed and branded. Champagne is one of the strongest brands in the wine industry throughout the history. It was branded already in the 19th century as the drink of the royals and today, is protected not by only the Comité Champagne, but also EU legislation. As a luxury product, champagne marketing rel...

  13. Marketing Strategies Evolved by Entrepreneurs in Marketing the Coffee Products

    Directory of Open Access Journals (Sweden)

    K. Thangaraja

    2016-05-01

    Full Text Available Results of conjoint analysis showed quality attributes preferred by the entrepreneurs. They were Arabica and Robusta (50:50 mixed variety, mixing of 70:30 coffee, chicory ratio, keeping quality up to 6 months, medium level of taste/aroma, filter size of the powder and roasting time of 15 minutes/ 10 kg of seeds. About 83.00 per cent of entrepreneurs produced coffee powder as a final form of coffee product, nearly two-third (63.00 % of the entrepreneurs did not have any brand name or logo, cent per cent of them reported manual packing only. Major criteria to fix different price rate of coffee product were International daily market price (90.00 %, factors affecting the price policy were market price fluctuation (93.33 %, season (90.00 % and Cent per cent of them had adopted coffee price forecasting broadcasted by various media. Selection of the location depends on nearby town and coffee potential area, techniques to overcome the competitor were better pricing and supply of quality coffee product, attraction of customers depends on personal contact, attractive display boards, quality, taste, aroma and flavor. Promotional activities carried out by the entrepreneurs were developing the customer base (83.33 % and working towards building customer loyalty (76.67%. Relationships followed among stakeholders were good partnership, price and profit sharing, commission basis, service and quality, supply-service and demand. Further, market demand reported by entrepreneurs were: the demand for coffee beans peaked during July to November, coffee powder were more demand in three seasons namely rainy season (June-September, winter season (December- January and summer holidays (April-May. Feedback mechanism reported by coffee entrepreneurs were: quality analysis report received from the export organization, physical analysis, cup test, personal contact through phone, e-mail and also personal letters.

  14. Product development capability and marketing strategy for new durable products

    OpenAIRE

    Banerjee, Sumitro; Soberman, David A.

    2013-01-01

    Our objective is to understand how a firm’s product development capability (PDC) affects the launch strategy for a durable product that is sequentially improved over time in a market where consumers have heterogeneous valuations for quality. We show that the launch strategy of firms is affected by the degree to which consumers think ahead. However, only the strategy of firms with high PDC is affected by the observability of quality. When consumers are myopic and quality is observable, both hi...

  15. 75 FR 47631 - Swets Information Services, Operations Department, Information Technology Group, Marketing Group...

    Science.gov (United States)

    2010-08-06

    ... DEPARTMENT OF LABOR Employment and Training Administration [TA-W-73,668] Swets Information Services, Operations Department, Information Technology Group, Marketing Group, Finance Group, Runnemede..., Information Technology (IT) Group, Marketing Group and the Finance Group into one entity instead of...

  16. The balancing mechanism. How to ensure the power production-consumption balance in a market opened to competition

    International Nuclear Information System (INIS)

    Harmnd, Y.; Nebas-Hamoudia, C.; Larripa, B.; Neupont, B.

    2005-01-01

    As electricity is a non-storable product in large quantities, generation and consumption have to be balanced at all times. In France, this balancing was historically solely supplied by EDF. Recent legislative changes have opened balancing supplies, thus creating competition. RTE, the electricity transmission system operator, has developed, in consultation with the main market players, the balancing mechanism. This enables available capacities to be merged in order to guarantee this balance. It operates like a permanent bidding system open to producers, industrial consumers and foreign players. Bids submitted by players are selected by RTE depending on the system requirements, taking into account merit order criterion and technical constraints. Prices issued from the balancing mechanism are used to provide a legitimate reference price for the settlement of imbalances between supplies and consumptions of the different electricity market players. Transparency, a crucial element of this mechanism, is ensured by a comprehensive system of open data publication. Since its launch, the balancing mechanism has proven its operational strength. (author)

  17. Structure and operation of the natural gas market in France

    International Nuclear Information System (INIS)

    2007-01-01

    The French natural gas market is organized around six main activities: production, transport, methane terminals, storage, distribution and commercialization. This paper describes the facilities related to each activity: gas fields, pipelines network and distribution systems, terminals capacity and underground storage facilities. The selling activity is opened to competition but the French gas market follows a progressive and controlled opening which will be complete in July 2007. (J.S.)

  18. Marketing channels of banking products and services in contemporary business environment

    OpenAIRE

    Rakita Aleksandra

    2016-01-01

    Marketing application in banking is dating back to the 50s of 20th century, and since then its role is constantly changing. His modern role of synthesis of analysis, planning and control of the bank in the financial markets, achieved by the use of instruments of marketing mix (product, price, distribution and promotion). The paper is an analysis of the distribution function, and is primarily an overview of the modern distribution channels of banking products and services in the US, as the mos...

  19. Coordination and decision making of regulation, operation, and market activities in power systems

    Science.gov (United States)

    Nakashima, Tomoaki

    Electric power has been traditionally supplied to customers at regulated rates by vertically integrated utilities (VIUs), which own generation, transmission, and distribution systems. However, the regulatory authorities of VIUs are promoting competition in their businesses to lower the price of electric energy. Consequently, in new deregulated circumstances, many suppliers and marketers compete in the generation market, and conflict of interest may often occur over transmission. Therefore, a neutral entity, called an independent system operator (ISO), which operates the power system independently, has been established to give market participants nondiscriminatory access to transmission sectors with a natural monopoly, and to facilitate competition in generation sectors. Several types of ISOs are established at present, with their respective regions and authorities. The ISO receives many requests from market participants to transfer power, and must evaluate the feasibility of their requests under the system's condition. In the near future, regulatory authorities may impose various objectives on the ISOs. Then, based on the regulators' policies, the ISO must determine the optimal schedules from feasible solutions, or change the market participants' requests. In a newly developed power market, market participants will conduct their transactions in order to maximize their profit. The most crucial information in conducting power transactions is price and demand. A direct transaction between suppliers and consumers may become attractive because of its stability of price, while in a power exchange market, gaming and speculation of participants may push up electricity prices considerably. To assist the consumers in making effective decisions, suitable methods for forecasting volatile market price are necessary. This research has been approached from three viewpoints: Firstly, from the system operator's point of view, desirable system operation and power market structure

  20. Status and Countermeasures for the Green Marketing of Agricultural Products Processing Enterprises in Yinchuan City,China

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Based on the overview and characteristics of agricultural products processing enterprise in Yinchuan City,green marketing status of agricultural products processing enterprise in Yinchuan City is introduced from the aspects of product strategy,pricing strategy,distribution strategy and promotion strategy.Problems in the green marketing of agricultural products processing enterprise are analyzed,such as the obvious contradiction between the processing demand and the raw materials,low level of comprehensive utilization of resources,no common demand for green consumption in Yinchuan City,weak strength of enterprise and no concept of green marketing,poor macro-control and insufficient input,neglecting the environmental production of materials during marketing,and insufficient input of enterprises in professional marketing personnel.In order to improve the green marketing ability of enterprises and the development of agricultural products processing enterprise in Yinchuan City,the following countermeasures are put forward:green marketing strategy(mainly including cultivating the green marketing strategy for enterprises,gathering of green information,and strengthening the marketing strategy of target market)and green marketing policy(mainly including green products policy,green price policy,green channel policy and green promotion policy).

  1. Marketing Communications as Important Segment of the Marketing Concept

    Directory of Open Access Journals (Sweden)

    Mirković Milena

    2016-06-01

    Full Text Available New frameworks operating at the international level have led to the need for a broader and more complex involvement of companies in international economic flows. In such circumstances, focus on the international and global markets becomes inevitable. Each segment companies must adapt and evolve in accordance with such conditions. Marketing as an important activity of the company in selling products or services is also changing and expanding its activities in line with international market. This leads to the creation of an international marketing concept and system as a specific approach to the processing of international economic relations. An important segment of implementation of the marketing concept is the marketing communication, which in terms of the limited number of international barriers. It is certainly possible to overcome with a well-defined marketing strategy. Clearly defined marketing strategy and well-prepared marketing mix remove barriers, to meet the set goals and lead to positive results for the company.

  2. Economics of Local Cow Milk Products Marketing in Kwara State ...

    African Journals Online (AJOL)

    Economics of Local Cow Milk Products Marketing in Kwara State, Nigeria. ... The marketing chain for the commodity is simple and crude. It starts from the raw cow milk processors ... EMAIL FULL TEXT EMAIL FULL TEXT · DOWNLOAD FULL ...

  3. Produced water: Market and global trends - oil production - water production - choice of technology

    International Nuclear Information System (INIS)

    Robertson, Steve

    2006-01-01

    The presentation discusses various aspects of the world oil production, the energy demand, the future oil supply, the oil prices and the production growth. Some problems with produced water are also discussed as well as aspects of the market for produced water technology (tk)

  4. Today's markets for superconductivity

    International Nuclear Information System (INIS)

    Anon.

    1988-01-01

    The worldwide market for superconductive products may exceed $1 billion in 1987. These products are expanding the frontiers of science, revolutionizing the art of medical diagnosis, and developing the energy technology of the future. In general, today's customers for superconductive equipment want the highest possible performance, almost regardless of cost. The products operate within a few degrees of absolute zero, and virtually all are fabricated from niobium or niobium alloys-so far the high-temperature superconductors discovered in 1986 and 1987 have had no impact on these markets. The industry shows potential and profound societal impact, even without the new materials

  5. Study of the productivity evolution in the operation of CLAB

    International Nuclear Information System (INIS)

    Lundberg, H.

    2000-07-01

    the large decrease in total productivity at that time. The bad productivity in 1997 is said to depend on failure of the gearbox in the cassette handling machine. Productivity increases with increased production, is the general experience from industry. The high productivity in 1998 coincides with a big production the same year. For the period 1993 - 1999 the work productivity is equal with that of industry. In the later years the upward trend is rather clear. The reason for the increased productivity in the end is better technology and bigger production. CLAB is lacking competition. However, the free power market has depressed the power prices. From that it can be expected that CLAB is experiencing a pressure to get costs down and continue to increase the productivity. Suitable measures are operation follow up, competition for parts of the works and benchmarking. The operation of the encapsulation plant and the deep repository and the decommissioning service operation could be compared with the operation of CLAB

  6. Approximation by max-product type operators

    CERN Document Server

    Bede, Barnabás; Gal, Sorin G

    2016-01-01

    This monograph presents a broad treatment of developments in an area of constructive approximation involving the so-called "max-product" type operators. The exposition highlights the max-product operators as those which allow one to obtain, in many cases, more valuable estimates than those obtained by classical approaches. The text considers a wide variety of operators which are studied for a number of interesting problems such as quantitative estimates, convergence, saturation results, localization, to name several. Additionally, the book discusses the perfect analogies between the probabilistic approaches of the classical Bernstein type operators and of the classical convolution operators (non-periodic and periodic cases), and the possibilistic approaches of the max-product variants of these operators. These approaches allow for two natural interpretations of the max-product Bernstein type operators and convolution type operators: firstly, as possibilistic expectations of some fuzzy variables, and secondly,...

  7. Different Perspectives Between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors

    Directory of Open Access Journals (Sweden)

    Rachmi Rida Utami

    2013-12-01

    Full Text Available Todays situations force telecomunication company to continuously evaluate, select and prioritize its product portfolio in order to determine the strategically important products. An analysis of critical success factors that determine product’s strategic importance acts as a good introduction to review and manage the product portfolio as well as to seek ways to develop the product. To achieve this, the company is required to have good alliances and collaborations between departments, develop a clear focus and seek innovative ways of doing business, particularly between marketing and product divisions. This study analyzed the alignment between product and marketing divisions of a telecommunication company in Indonesia, in determining the company’s strategic products. The results indicated that both divisions agreed on using financial performance and revenue as the most important criteria and sub-criteria for identifying strategic product. However, the divisions also faced some different visions in selecting alternative criteria. The Product divisions were more focused on technical spesification of product, while the Marketing division were more oriented on customer and market conditions. The study reported the consequences of these difference in practice.

  8. Halal Food : Thai Halal Food Products and International Market

    OpenAIRE

    Ali, Noaman; Wanwang, Alisa

    2010-01-01

    This paper aims to examine salient issues in the Halal food business with special focus on entering Thai Halal food products into international market. Market screening plays an important role in entering new market or setting up the business in the foreign country. In this paper we have analyzed the importance of Halal Food for the Muslims and explained the growth of Halal food in French markets. The study focuses attention on the identification of key areas in Halal food export and channel ...

  9. Product-Market Competition in the Water Industry: Voluntarily Nondiscriminatory Pricing

    OpenAIRE

    Föllmi, Reto; Meister, Urs

    2002-01-01

    This paper presents an attempt to create competition in the water market by means of direct competition. We argue that the usual liberalisation device, competition for the market by franchise bidding, is problematic due to the particular features of the water industry. Our approach proposes the implementation of product market competition, i.e. competition in the market. In such a situation several water utilities using a single set of pipes compete for customers in the same area. Since the w...

  10. Can the stock market anticipate future operating performance? Evidence from equity rights issues

    NARCIS (Netherlands)

    R. Kabir (Rezaul); P.G.J. Roosenboom (Peter)

    2002-01-01

    textabstractThis paper examines whether the stock market valuation impact is consistent with subsequent operating performance of firms. We use data for equity rights offerings - the widely adopted flotation method in the Netherlands. We first examine the stock market announcement effect of rights

  11. Product Operations Status Summary Metrics

    Science.gov (United States)

    Takagi, Atsuya; Toole, Nicholas

    2010-01-01

    The Product Operations Status Summary Metrics (POSSUM) computer program provides a readable view into the state of the Phoenix Operations Product Generation Subsystem (OPGS) data pipeline. POSSUM provides a user interface that can search the data store, collect product metadata, and display the results in an easily-readable layout. It was designed with flexibility in mind for support in future missions. Flexibility over various data store hierarchies is provided through the disk-searching facilities of Marsviewer. This is a proven program that has been in operational use since the first day of the Phoenix mission.

  12. The carbon market: major operational carbon funds and financed projects

    International Nuclear Information System (INIS)

    Markandya, A.; Nobili, V.

    2008-01-01

    The flexible mechanisms envisaged by the Kyoto Protocol have led gradually to a global carbon market that has become very appetizing for companies operating in the sector. Financial instruments such as carbon funds, and investments in greenhouse-gas-reduction projects, now operate at the international level, counting on the development of new technologies and energy efficiency, and contributing to sustainable development in the countries that host the projects [it

  13. Exploration and production activities and market - Panorama 2008

    International Nuclear Information System (INIS)

    2007-01-01

    Following two banner years for the oil service and supply sector, marked by strong activity and a substantial increase in prices, the Exploration and Production market continued at a frenetic pace in 2007, although certain local markets retreated. In 2008, activity should stay high and prices should start stabilizing. With services in short supply, companies in the sector have been able to shift the balance of power with oil firms in their favor

  14. Internet food marketing on popular children's websites and food product websites in Australia.

    Science.gov (United States)

    Kelly, Bridget; Bochynska, Katarzyna; Kornman, Kelly; Chapman, Kathy

    2008-11-01

    The aim of the present study was to describe the nature and extent of food marketing on popular children's websites and food product websites in Australia. Food product websites (n 119) and popular children's websites (n 196) were selected based on website traffic data and previous research on frequently marketed food brands. Coding instruments were developed to capture food marketing techniques. All references to food on popular children's websites were also classified as either branded or non-branded and according to food categories. Websites contained a range of marketing features. On food product websites these marketing features included branded education (79.0% of websites), competitions (33.6%), promotional characters (35.3%), downloadable items (35.3%), branded games (28.6%) and designated children's sections (21.8%). Food references on popular children's websites were strongly skewed towards unhealthy foods (60.8% v. 39.2% healthy food references; Pfood references for unhealthy foods. Branded food references displayed similar marketing features to those identified on food product websites. Internet food marketing uses a range of techniques to ensure that children are immersed in brand-related information and activities for extended periods, thereby increasing brand familiarity and exposure. The relatively unregulated marketing environment and increasing use of the Internet by children point to the potential increase in food marketing via this medium. Further research is required to investigate the impact of Internet food marketing on children's food preferences and consumption, and regulatory options to protect children.

  15. Multilevel marketing společnosti Amway

    OpenAIRE

    Drozdková, Markéta

    2010-01-01

    This thesis analyses effectiveness and principles of multilevel marketing as a possible way of selling products and services. Theoretical part describes basis of marketing and direct selling, which is the basis of multilevel marketing. The thesis also states illegal forms of selling that misuse the advantages of multilevel marketing. Pracical part applies gained knowledge on Amway corporation and it atteds to operation of the company, which is evaluated by SWOT analysis.

  16. 76 FR 19355 - Notice of Staff Attendance at Southwest Power Pool Markets Operations Policy Committee Meeting

    Science.gov (United States)

    2011-04-07

    ...) Markets Operations Policy Committee (MOPC), as noted below. Their attendance is part of the Commission's... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission Notice of Staff Attendance at Southwest Power Pool Markets Operations Policy Committee Meeting The Federal Energy Regulatory Commission hereby...

  17. Technology development in market networks

    International Nuclear Information System (INIS)

    Olerup, B.

    2001-01-01

    Technology procurement is used as an environmental control means in Sweden to promote the manufacturing and sale of energy-efficient technologies. The public authority in charge makes use of the market mechanism in alternating co-operative and competitive elements. The fragmented market, with its standardised products for many small customers, is brought together to specify desired product developments. These demands also include other qualities besides energy efficiency. A contest is announced in which a possible future market is indicated to manufacturers. Efforts are made to enlarge the market to motivate their investment and to keep down the unit cost. Each side in the deal is thus given an incentive to act in the desired direction. (author)

  18. Marketing of organic products in southern Poland

    Directory of Open Access Journals (Sweden)

    Kuboń Maciej

    2018-01-01

    Full Text Available The article presents an outline of the issue concerning formulation of a marketing strategy and the possibility of using the knowledge on consumers' preferences for organic development of farms and their products on the example of southern Poland. The paper analyses the distribution process of organic food in the aspect of developing innovative marketing strategies. The studies were performed in 50 organic farms and on the example of 100 respondents from the region of southern Poland. In the opinion of the surveyed representatives of the organic food producers, a competitive advantage of their offer depends the most on the health values, brand, reputation, and taste. Moreover, information on products and the form and place of their sale are significant. The analysis shows that the knowledge is the most eagerly obtained from the Internet. Thus, producers should publish their profiles and pages on social media and business portals.

  19. The marketing function in exploratory product innovation : contrasting different project types

    NARCIS (Netherlands)

    Smits, A.A.J.; Dankbaar, B.; Vissers, G.

    2011-01-01

    This paper focuses on the marketing function in product innovation projects in established b-t-b firms. The marketing function in an innovation project is a term to denote both the project members that connect the project to customers or, more broadly, the market, and their activities in innovation

  20. CONSIDERATIONS ON TOURIST MARKETING THEORY AND PRACTICE IN ROMANIA

    OpenAIRE

    Erika KULCSÁR

    2012-01-01

    Tourism marketing as a distinct field of marketing services has been and will certainly be a discipline that will be studied in greater depth by experts in this field of great interest. Tourist destinations lead a fierce battle to capture and maintain consumer interest in tourism products and services. For this reason tourist destinations and tourist entities operating in the tourism market should pay special attention to tourism marketing mix elements (product, price, distribution, promotion...

  1. Analysis of competition and concentration in the confectionery products market in Serbia

    OpenAIRE

    Lončar, Dragan; Rajičić, Vesna

    2011-01-01

    Confectionery products make up a significant part of the consumer basket, which makes them a strategically important segment of the consumer standard in Serbia. Hence the authors' interest in the domains of market concentration and antitrust regulation of this industry. The aim of this paper is to present the current status and trends in the confectionery products market, to define the methodological framework and to perform an analysis of competition and market concentration. The methodology...

  2. Social media marketing as a tool of enterprise’s product promotion

    OpenAIRE

    O.F. Gryshсhenko; A.D. Niesheva

    2013-01-01

    The aim of this article. The aim of this article is to analyze the connection and relation between social media marketing and enterprise’s products promotion, to show the importance of using social media in marketing and the role of marketers in this process. The results of the analysis. This article is based on the investigation of specialized literature regarding new promotional techniques used at the global market nowadays. Authors analyze the definition to the social media marketing...

  3. Thinking Afresh About Processing: An Exploration of New Market Opportunities for Apple Products

    OpenAIRE

    Rowles, Kristin; Henehan, Brian M.; White, Gerald B.

    2001-01-01

    This report compiles the results of several studies focused on the markets for processed apple products. These studies were conducted as part of a multidisciplinary project examining the processing apple industry in the Northeastern United States. The purpose of the studies was to explore the potential for new products and new marketing strategies that might bring innovation to the apple industry. In the global and highly competitive markets in which apple products fight for shelf space and c...

  4. THE MARKETING MIX AND THE COMPLEX PACKAGES OF PRODUCTS AND SERVICES

    Directory of Open Access Journals (Sweden)

    Adina Claudia NEAMŢU

    2010-12-01

    Full Text Available From its appearance until now, marketing has been approached under diverse aspects, from market theories to constituent elements, all being based on the four elements of the marketing mix: product, price, placement and promotion, developing around them specific policies, the inner correlations, investigation methods and techniques, experimental texts and motivation studies. The development of products with special characteristics, highly specialized, but also the ever growing competition between producers and sellers, the more diversified and elaborate options of customers, wanting to satisfy superior needs, like recognition, social status and esteem, safety, appreciation, all lead to the apparition and commercialization of complex product and service packages.48 These cannot be analyzed and reflected in the scientific literature with just the classic elements of the marketing mix. To these, we can add the process, people, tightly linked to the process and the physical evidence, or place where the personnel interacts with the customers.

  5. Can the Stock Market Anticipate Future Operating Performance? Evidence from Equity Rights Issues

    NARCIS (Netherlands)

    Kabir, Mohammed Rezaul; Roosenboom, Peter

    2002-01-01

    This paper examines whether the stock market valuation impact is consistent with subsequent operating performance of firms. We use data for equity rights offerings - the widely adopted flotation method in the Netherlands. We first examine the stock market announcement effect of rights issues and

  6. Market Orientation, Innovativeness, Product Innovation, and Performance in Small Firms

    NARCIS (Netherlands)

    Verhees, F.J.H.M.; Meulenberg, M.T.G.

    2004-01-01

    Most research on market orientation, innovation and performance is related to big enterprises and small and medium-sized enterprises (SMEs). In this study a model is developed to investigate the combined effect of market orientation and innovativeness on product innovation and company performance,

  7. How Small Businesses Market Their Products during the Different Phases of the Product Life Cycle: The Case of Swedish Ice Cream Manufacturers

    Directory of Open Access Journals (Sweden)

    Annika Hallberg

    2014-05-01

    Full Text Available The Swedish ice cream market of today is dominated by a few major market leaders, which makes it a challenge for small firms to make themselves visible and survive on a long-term basis. The aim of this article is to investigate and understand how small firms in the ice cream business market their products, based on the marketing mix and the portfolio matrix, during the different phases of the product life cycle. The combination of the two models for strategic planning enables the marketing manager to conduct a more complete analysis of existing products and their place on the market and in the product life cycle. Eight CEOs of small-scale ice cream companies were interviewed. This study found that the marketing activities and strategies of large companies cannot be transferred to and implemented in small-scale businesses. Different marketing theories are developed for big businesses that have many employees and expert knowledge, which small companies do not possess. They also have less resources and knowledge to invest in expensive marketing activities in the marketing mix, and therefore the marketing mix models need to incorporate more of inexpensive marketing.

  8. The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance

    NARCIS (Netherlands)

    Robben, H.S.J.; Langerak, F.; Hultink, E.J.

    2004-01-01

    Some scholars have suggested recently that a market-oriented culture leads to superior performance, at least in part, because of the new products that are developed and are brought to market. Others have reinforced this wisdom by revealing that a market-oriented culture enhances organizational

  9. Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India

    Directory of Open Access Journals (Sweden)

    Chockalingam Senthil Nathan

    2016-04-01

    Full Text Available The present study was created in order to customise the marketing mix for non-purchasers of eco-friendly products by studying their perspectives on the introduction of eco-friendly variants of the regular products that they are using in particular product categories (personal care and home care. Overall previous literature reviews in this area imply that there is a gap in the scientific literature on the marketing mix formulation for converting non-purchasers into purchasers of eco-friendly products to augment eco-friendly product sales and adopt green marketing. As literature reviews had clearly indicated that green purchasers have a very low percentage when compared to non-purchasers, the purpose is to create new opportunities for successful green marketing as the study tries to convert non-purchasers into purchasers. We used descriptive research design to study a sample of 885 respondents, who were surveyed in 2 cities in the Tamil Nadu state in India, to acquire an in-depth understanding of consumer behaviour that would enable the consumption of eco-friendly products among non-purchasers. The results reveal the marketing mix requirement and the eco-friendly aspects needed by the non-purchasers in order to buy the eco-friendly variants. The research sheds light on the product, price and promotion components that will attract non-purchases of eco-friendly products to buy eco-friendly products, thus facilitating green marketing mix adaptation. The study will provide valuable input for further research in formulating the marketing mix necessary to enable consumption of eco-friendly products in different geographical locations and various product categories.

  10. A history of tobacco production and marketing in Malawi, 1890-2010

    DEFF Research Database (Denmark)

    Prowse, Martin Philip

    2013-01-01

    During the past century tobacco production and marketing in Nyasaland/Malawi has undergone periods of dynamism similar to changes since the early 1990s. This article highlights three recurrent patterns. First, estate owners have fostered or constrained peasant/smallholder production dependent...... on complementarities or competition with estates. Second, the rapid expansion of peasant/smallholder production has led to large multiplier effects in tobacco-rich districts. Third, such expansion has also led to re-regulation of the marketing of peasant/smallholder tobacco by the (colonial) state. The article...... concludes by assessing whether recent changes in the industry such as district markets, contract farming with smallholders, and the importance of credence factors have historical precedents, or are new developments in the industry....

  11. Product Placement: A Smart Marketing Tool Shifting a Company to the Next Competitive Level

    Directory of Open Access Journals (Sweden)

    Kramolis Jan

    2013-12-01

    Full Text Available The primary aim of this paper was to discover connection between company’s competitiveness and product placement as a marketing tool. The secondary aim was searching for the genesis of product placement. The mentioned issues are explained from the perspectives of three groups: TV studios experts, directors and producers, and other experts (media agencies and advertisers. The Czech Republic market where product placement can be registered is very small – only few television companies. The survey was conducted during years 2011 and 2012 in the Czech Republic. There is no directly measurable tool to tell us exact outputs. However, the results reveal: Marketers are sure that product placement is efficient. The product placement belongs to a longterm marketing field where the brand building is also included. On the basis of the ascertainments acquired by the survey, the basic links between product placement, long-term marketing, and competitiveness are explained in this paper.

  12. 77 FR 55817 - Panther Creek Power Operating, LLC; Supplemental Notice that Initial Market-Based Rate Filing...

    Science.gov (United States)

    2012-09-11

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-2570-000] Panther Creek Power Operating, LLC; Supplemental Notice that Initial Market-Based Rate Filing Includes Request for... Panther Creek Power Operating, LLC's application for market-based rate authority, with an accompanying...

  13. Prices and costs of irregularity in renewable resources in the liberalized electricity markets

    International Nuclear Information System (INIS)

    Menanteau, Ph.; Finon, D.

    2004-01-01

    The problems raised by incorporating irregular production are of a technical nature (risk of non-availability during peak demand, the requirements for additional reserves) but the electricity markets methods of operation impose economic penalties, which greatly exceed these additional technical costs. In this document, the authors examine the nature of the technical problems posed by irregularity of production and the additional costs resulting from this, and then analyse the origins of the economic penalties that the operation of liberalized electricity markets impose, taking in particular the example of the British market, the New Energy Trading Arrangement (NETA). It would appear that the markets' operating rules may conflict, in certain cases, with the targets for promoting electricity generation from renewable resources. Two types of solutions can therefore be envisaged: a set of rules to limit the impact on irregular production or collective handling of the adjustment to production from renewable resources as already exists in the Nordic electricity markets. (authors)

  14. Lemon Effect of Green Agricultural Products and Its Marketing Strategy

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    The paper introduces the lemon effect of green agricultural products,analyzes the formation reasons of the lemon effect of green agricul-tural products and summarizes problems brought by the effect,such as malicious deception and high price.The paper proposes countermeasures toavoid the lemon effect of green agricultural products from a perspective of marketing.The first is to strengthen the quality supervision of green agri-cultural products,upgrade the quality of products,and build up branded products.The government should foster the main body of the products andguide the main body to realize the importance of brand construction and management.The second is to construct a sales channel system of greenagricultural products,making use of the trading center of modern green agricultural products to sell products,developing a long term partnershipwith processing industries,big supermarket and restaurants,making use of internet and selling products online and offline.The third is to propagatethe products.Make a good use of advertisement,personal sales,propagation and public relations to accelerate the healthy development of greenagricultural market.

  15. Bacteriological quality of some pharmaceutical products marketed ...

    African Journals Online (AJOL)

    Bacteriological quality of some pharmaceutical products purchased from open markets, buses and drug stores in Uyo metropolis was studied in order to determine the level of contamination of the drugs. The drug samples examined were Tetracycline capsules, Paracetamol tablets, Ampicillin capsules, Chloroquine tablets, ...

  16. 75 FR 52378 - International Product Change-United States Postal Service Inbound Market-Dominant Multi-Service...

    Science.gov (United States)

    2010-08-25

    ... POSTAL SERVICE International Product Change--United States Postal Service Inbound Market-Dominant... Inbound Market-Dominant Multi- Service Agreements to the Market-Dominant Products List pursuant to 39 U.S... the Postal Regulatory Commission to Add Market-Dominant Multi-Service Agreements with Foreign Postal...

  17. Marketing Online Services: Product, Market and Strategy.

    Science.gov (United States)

    Trudell, Libby

    1991-01-01

    Describes characteristics of the online marketplace. Topics discussed include technology barriers; data ownership; markets for online services, including libraries and end users; marketing and promotion tactics, including exhibits and conferences, advertising, direct mail, and user groups; international marketing and service; strategic marketing…

  18. Teaching User-Centered Design in New Product Marketing

    Science.gov (United States)

    Love, Edwin; Stone, Donn E.; Wilton, Taine

    2011-01-01

    Thanks in part to groundbreaking work by companies such as Apple and IDEO, there has been growing interest in design as a way to improve the odds of new product success. This paper describes a user-centered design workshop developed for a new product marketing course. The workshop included exercises designed to explain and illustrate the…

  19. THE IMPACT OF PRODUCTION DECISIONS ON THE BALANCE PERFECT MARKET. AN INTERACTIVE STUDY

    Directory of Open Access Journals (Sweden)

    Zaharia Marian

    2011-12-01

    Full Text Available Given that the market equilibrium at a given time t is the result of ratio of product demand, at the same moment of time t, and the supply launched at an earlier time t − Δt , and given that the product remains on the market until the sale was full, rationality of supply decision, by future sizing anticipating of demand, has a fundamental influence on the stability and equilibrium of product market. This paper provides an interactive version for study of sizing impact on offer, based from three dynamic models of perfect markets, derived from Kaldor's cobweb model. Using the same values of marginal demand, marginal supply and incompressible demand and supply are presented interactively the influences of the producer decision on the stability of the product market. IT produs, dezvoltat pentru acest scop poate fi utilizat, de asemenea, în cereri şi cursuri practice în microeconomie, dinamica economică, luarea deciziilor şi altele.

  20. 7 CFR 1430.305 - Proof of production.

    Science.gov (United States)

    2010-01-01

    ... commercial marketing and production history of the dairy operation so that production and spoilage losses can... dairy herd increases or decreases to the satisfaction of FSA. (c) Adequate proof of production history of the dairy operation under paragraph (b) of this section must be based on milk marketing statements...

  1. Optimal electricity market for wind power

    International Nuclear Information System (INIS)

    Holttinen, H.

    2005-01-01

    This paper is about electricity market operation when looking from the wind power producers' point of view. The focus in on market time horizons: how many hours there is between the closing and delivering the bids. The case is for the Nordic countries, the Nordpool electricity market and the Danish wind power production. Real data from year 2001 was used to study the benefits of a more flexible market to wind power producer. As a result of reduced regulating market costs from better hourly predictions to the market, wind power producer would gain up to 8% more if the time between market bids and delivery was shortened from the day ahead Elspot market (hourly bids by noon for 12-36 h ahead). An after sales market where surplus or deficit production could be traded 2 h before delivery could benefit the producer almost as much, gaining 7%

  2. Managing price risk in emerging electricity markets : OTC products and applications

    International Nuclear Information System (INIS)

    Weiss, P.

    1998-01-01

    The evolution of power markets in the United States from traditional cost based rates to mature markets, characterized by significant specialization, high volume financial market and multiple futures/indices, is described. The meaning and characteristic features of the commodity market in electricity, OTC/futures products for the electricity markets, physical delivery vs. financial settlement, models for producer trading positions and consumer trading positions, long producer position, long spread option position, short consumer position, and long producer time spread position were explained

  3. A market in transition

    International Nuclear Information System (INIS)

    Carter, N.

    2014-01-01

    In March 2011, the uranium market was hit hard by the Fukushima disaster, which stalled the growth in nuclear reactor requirements and is still having a profound effect today with zero Japanese nuclear reactors in operation. To make matters worse, the evolving shale gas revolution has made it difficult for many U.S. merchant nuclear plants to compete with gas-fired plants, leading some of these plants to shut down early. As Japanese nuclear plants remain offline, uranium inventories have been building, with the market currently sitting on excess supply of about 14 million pounds U3O8 [~5,400 t U] for 2014. Due to the current oversupply situation, uranium prices have moved below where the true equilibrium likely should be, especially given that 50% of current uranium production is at a full cost above the current spot price of $35 per pound [91 USD/kg U]. Although new uranium projects are planned over the next few years, they are not assured of coming online unless market conditions improve. And with more production cutbacks eminent due to the unfavorable economics for some operating and planned uranium mines, the market could find itself in a volatile situation in only a few years with Chinese nuclear generation expected to grow rapidly, and new countries such as the U.A.E. and Saudi Arabia advancing their nuclear power programs. In fact, the pullback in both the spot and long-term uranium prices over the past three years could again create a problem for the market over the next few years since there is currently less impetus to expand uranium production or engage in exploration. With global nuclear reactor requirements still increasing significantly in the medium- to long-term, more requisite new production will have to be brought online, especially with the U.S.-Russia HEU deal having ended last year, which contributed to up to 24 million pounds of U_3O_8 [~9,200 tU] feed annually. In addition to transitioning from an inventory-driven market to a production

  4. TRENDS AND MARKETS IN THE DEVELOPMENT OF PRODUCTION AND TRADE WITH ROMANIAN PRODUCTS

    Directory of Open Access Journals (Sweden)

    Pop Cohut Ioana

    2009-05-01

    Full Text Available The current stage of retail trade development in Romania still shows an important capacity to absorb, both of large outlets as well as of small outlets, which lately have disappeared from the market and they hardly cope with the superstore competition. A part of the market which has been yet insufficiently explored, with an important potential for development and which is represented by the stores selling traditional Romanian products, as well as the bio product stores, as long as these are made in Romania and are not imported. Also, the paper is trying to analyse the importance of this type of trade and its trends, its lacks and the possibilities of development.

  5. Production and Marketing of Orange in Two Villages in Muheza District, Tanzania

    OpenAIRE

    MHANDO, David Gongwe; IKENO, Jun

    2018-01-01

    This study examines the current situation and challenges in orange production and marketing in Muheza District, Tanga Region, Tanzania. Tanga Region is a major orange production area in Tanzania, and it is estimated that more than 80% of all oranges in Tanga Region are produced in Muheza District. Utilizing field data collected in Mkuzi and Mindu villages in Muheza District, this paper explores the current situation of orange production and marketing. Orange production makes a substantial con...

  6. Test marketing and consumer acceptance of irradiated meat products

    International Nuclear Information System (INIS)

    Xu Zhicheng; Feng Zhixiong; Jiang Peizhen

    2001-01-01

    This study consists of two parts: irradiation processing of cooked meat and irradiation preservation of prepackaged chilled fresh cut meats. Irradiation of prepackaged pickled meat products dipped in grains stillage at a dose 6-8 kGy eliminated common food-borne microorganisms, such as E. Coli and other microbial pathogens and extended the shelf life of the product to 10 days at 5 deg. C. Test marketing of 40,000 bags (about 10,000 kg) of the product in more than 100 supermarkets in the city of Shanghai showed no untoward problem with consumer acceptance. Irradiation of prepackaged chilled fresh cut pork at a dose 3 kGy led to inactivation of microbial pathogens and parasites with a concomitant reduction in numbers of common spoilage microorganisms and extension of shelf life of the product for 30 days at 5 deg. C. The cost benefit and marketing applications were evaluated. (author)

  7. Marketing strategies and consumer preferences for fertilizers and soils from organic residues of biogas production

    International Nuclear Information System (INIS)

    Dahlin, Johannes

    2017-01-01

    The aim of this thesis is to show marketing possibilities for fermentation products and to generate sepcific recommendations for potential producers and marketers of fermentation products. Since the marketing of fermenting products is largely unexplored and a research gap, this project was launched with an exploratory phase. After the exploratory phase, private gardeners were identified as a promising customer group. Knowledge about the preferences of private gardeners when purchasing soil and fertilizer are crucial for the market success of processed fermentation products. In order to fathom the decision-making behavior of this potential customer group, personal interviews were conducted with private gardeners. These results enable potential producers and marketers of fermentation products to create a product that is in demand on the market because it meets the needs of potential consumers. The personal preferences, however, can be very different, for which reason a segmentation into different groups with similar preferences is made. [de

  8. A framework for analyzing the impact of data integrity/quality on electricity market operations

    Science.gov (United States)

    Choi, Dae Hyun

    This dissertation examines the impact of data integrity/quality in the supervisory control and data acquisition (SCADA) system on real-time locational marginal price (LMP) in electricity market operations. Measurement noise and/or manipulated sensor errors in a SCADA system may mislead system operators about real-time conditions in a power system, which, in turn, may impact the price signals in real-time power markets. This dissertation serves as a first attempt to analytically investigate the impact of bad/malicious data on electric power market operations. In future power system operations, which will probably involve many more sensors, the impact of sensor data integrity/quality on grid operations will become increasingly important. The first part of this dissertation studies from a market participant's perspective a new class of malicious data attacks on state estimation, which subsequently influences the result of the newly emerging look-ahead dispatch models in the real-time power market. In comparison with prior work of cyber-attack on static dispatch where no inter-temporal ramping constraint is considered, we propose a novel attack strategy, named ramp-induced data (RID) attack, with which the attacker can manipulate the limits of ramp constraints of generators in look-ahead dispatch. It is demonstrated that the proposed attack can lead to financial profits via malicious capacity withholding of selected generators, while being undetected by the existing bad data detection algorithm embedded in today's state estimation software. In the second part, we investigate from a system operator's perspective the sensitivity of locational marginal price (LMP) with respect to data corruption-induced state estimation error in real-time power market. Two data corruption scenarios are considered, in which corrupted continuous data (e.g., the power injection/flow and voltage magnitude) falsify power flow estimate whereas corrupted discrete data (e.g., the on/off status of

  9. Optimal planning and operation of aggregated distributed energy resources with market participation

    International Nuclear Information System (INIS)

    Calvillo, C.F.; Sánchez-Miralles, A.; Villar, J.; Martín, F.

    2016-01-01

    Highlights: • Price-maker optimization model for planning and operation of aggregated DER. • 3 Case studies are proposed, considering different electricity pricing scenarios. • Analysis of benefits and effect on electricity prices produced by DER aggregation. • Results showed considerable benefits even for relatively small aggregations. • Results suggest that the impact on prices should not be overlooked. - Abstract: This paper analyzes the optimal planning and operation of aggregated distributed energy resources (DER) with participation in the electricity market. Aggregators manage their portfolio of resources in order to obtain the maximum benefit from the grid, while participating in the day-ahead wholesale electricity market. The goal of this paper is to propose a model for aggregated DER systems planning, considering its participation in the electricity market and its impact on the market price. The results are the optimal planning and management of DER systems, and the appropriate energy transactions for the aggregator in the wholesale day-ahead market according to the size of its aggregated resources. A price-maker approach based on representing the market competitors with residual demand curves is followed, and the impact on the price is assessed to help in the decision of using price-maker or price-taker approaches depending on the size of the aggregated resources. A deterministic programming problem with two case studies (the average scenario and the most likely scenario from the stochastic ones), and a stochastic one with a case study to account for the market uncertainty are described. For both models, market scenarios have been built from historical data of the Spanish system. The results suggest that when the aggregated resources have enough size to follow a price-maker approach and the uncertainty of the markets is considered in the planning process, the DER systems can achieve up to 50% extra economic benefits, depending on the market

  10. Awareness and Perceptions of Food Safety Risks and Risk Management in Poultry Production and Slaughter: A Qualitative Study of Direct-Market Poultry Producers in Maryland.

    Science.gov (United States)

    Baron, Patrick; Frattaroli, Shannon

    2016-01-01

    The objective of this study was to document and understand the perceptions and opinions of small-scale poultry producers who market directly to consumers about microbial food safety risks in the poultry supply chain. Between January and November 2014, we conducted semi-structured, in-depth interviews with a convenience sample of 16 owner-operators of Maryland direct-market commercial poultry farms. Three overarching thematic categories emerged from these interviews that describe: 1) characteristics of Maryland direct-market poultry production and processing; 2) microbial food safety risk awareness and risk management in small-scale poultry production, slaughter and processing; and 3) motivations for prioritizing food safety in the statewide direct-market poultry supply chain. Key informants provided valuable insights on many topics relevant to evaluating microbial food safety in the Maryland direct-market poultry supply chain, including: direct-market poultry production and processing practices and models, perspectives on issues related to food safety risk management, perspectives on direct-market agriculture economics and marketing strategies, and ideas for how to enhance food safety at the direct-market level of the Maryland poultry supply chain. The findings have policy implications and provide insights into food safety in small-scale commercial poultry production, processing, distribution and retail. In addition, the findings will inform future food safety research on the small-scale US poultry supply chain.

  11. Awareness and Perceptions of Food Safety Risks and Risk Management in Poultry Production and Slaughter: A Qualitative Study of Direct-Market Poultry Producers in Maryland

    Science.gov (United States)

    Baron, Patrick; Frattaroli, Shannon

    2016-01-01

    The objective of this study was to document and understand the perceptions and opinions of small-scale poultry producers who market directly to consumers about microbial food safety risks in the poultry supply chain. Between January and November 2014, we conducted semi-structured, in-depth interviews with a convenience sample of 16 owner-operators of Maryland direct-market commercial poultry farms. Three overarching thematic categories emerged from these interviews that describe: 1) characteristics of Maryland direct-market poultry production and processing; 2) microbial food safety risk awareness and risk management in small-scale poultry production, slaughter and processing; and 3) motivations for prioritizing food safety in the statewide direct-market poultry supply chain. Key informants provided valuable insights on many topics relevant to evaluating microbial food safety in the Maryland direct-market poultry supply chain, including: direct-market poultry production and processing practices and models, perspectives on issues related to food safety risk management, perspectives on direct-market agriculture economics and marketing strategies, and ideas for how to enhance food safety at the direct-market level of the Maryland poultry supply chain. The findings have policy implications and provide insights into food safety in small-scale commercial poultry production, processing, distribution and retail. In addition, the findings will inform future food safety research on the small-scale US poultry supply chain. PMID:27341034

  12. Awareness and Perceptions of Food Safety Risks and Risk Management in Poultry Production and Slaughter: A Qualitative Study of Direct-Market Poultry Producers in Maryland.

    Directory of Open Access Journals (Sweden)

    Patrick Baron

    Full Text Available The objective of this study was to document and understand the perceptions and opinions of small-scale poultry producers who market directly to consumers about microbial food safety risks in the poultry supply chain. Between January and November 2014, we conducted semi-structured, in-depth interviews with a convenience sample of 16 owner-operators of Maryland direct-market commercial poultry farms. Three overarching thematic categories emerged from these interviews that describe: 1 characteristics of Maryland direct-market poultry production and processing; 2 microbial food safety risk awareness and risk management in small-scale poultry production, slaughter and processing; and 3 motivations for prioritizing food safety in the statewide direct-market poultry supply chain. Key informants provided valuable insights on many topics relevant to evaluating microbial food safety in the Maryland direct-market poultry supply chain, including: direct-market poultry production and processing practices and models, perspectives on issues related to food safety risk management, perspectives on direct-market agriculture economics and marketing strategies, and ideas for how to enhance food safety at the direct-market level of the Maryland poultry supply chain. The findings have policy implications and provide insights into food safety in small-scale commercial poultry production, processing, distribution and retail. In addition, the findings will inform future food safety research on the small-scale US poultry supply chain.

  13. Interactions between the German Electricity Spot Market and the Reserve Energy Market

    International Nuclear Information System (INIS)

    Graeber, Bernhardt

    2005-01-01

    Eight years after market opening, Germany has well established spot and future markets for electricity. Besides OTC and Internet broker platforms the main market place is the European Energy Exchange in Leipzig (EEX) with its spot and future market. Less known is the reserve energy market in Germany. The four German transmission system operators (TSOs) EnBW, EON, RWE and Vattenfall purchase network services on the reserve energy market. Products with specific technical requirements are primary, secondary and tertiary reserve. (Details about the technical requirements and typical means for providing the required services will be presented.) Each TSO organises a separate auction for these products - for primary and secondary reserve half-yearly, for tertiary reserve daily. Due to the technical requirements the liquidity on these markets is limited, but especially on the tertiary reserve market it is recently growing significantly due to new participants marketing several smaller municipal and industrial reserve power plants as combined bids which meet the 30 MW min. capacity requirement. Every power plant or interruptible load could not only be offered as capacity on the reserve market but could also be dispatched for the spot market. Therefore the developments of prices on these markets are not independent and opportunity costs against the spot market can be estimated for different type of plants bidding in the reserve market. Another interaction between reserve and spot market is caused by the balancing price system in Germany. Prices for balancing energy meeting deviations between load, trading balance and production of a market participant are based on quarter-hourly reserve energy costs encountered by the TSO. As unbiased load and production forecasts are not strictly enforced by the TSOs so far, part of the planned demand could be met with balancing energy if EEX spot market prices rise above expected balancing energy prices. This interrelationship has a

  14. Manufacturers Mergers and Product Variety in Vertically Related Markets

    OpenAIRE

    Chrysovalantou Milliou; Joel Sandonis

    2014-01-01

    We study final product manufacturers’ incentives to introduce new products into the market and how they are affected by a merger among them. We show that when manufacturers distribute their products through multi-product retailers, a manufacturers merger, although it leads to an increase in the wholesale prices, it can enhance product variety. The merger generated product variety efficiencies though arise only when vertical relations are present: when manufacturers sell directly their produ...

  15. New futures markets in agricultural production rights: possibilities and constraints for the Dutch and British milkquota markets.

    NARCIS (Netherlands)

    Pennings, J.M.E.; Meulenberg, M.T.G.

    1998-01-01

    Farms are increasingly being affected by policies that involve production rights. Because of fluctuations in the prices of these rights in the spot market, farmers face a price risk. Establishing a futures market might enable them to hedge against this price risk. Rights futures have some features

  16. Product-market differentiation: a strategic planning model for community hospitals.

    Science.gov (United States)

    Milch, R A

    1980-01-01

    Community hospitals would seem to have every reason to identify and capitalize on their product-market strengths. The strategic marketing/planning model provides a framework for rational analysis of the community hospital dilemma and for developing sensible solutions to the complex problems of accelerating hospital price-inflation.

  17. Buying Modular Systems in Technology-Intensive Markets

    NARCIS (Netherlands)

    Frambach, R.T.; Stremersch, S.; Weiss, Allen M.; Dellaert, B.

    2003-01-01

    Technology-intensive markets consist of products that are often interdependent and operate together as a modular system. Although prior research has extensively addressed standardization and network externalities in such markets, it has not addressed the buying of modular systems. The authors

  18. Product Life Cycle concept use and application by marketing decision-makers in small South African organisations

    Directory of Open Access Journals (Sweden)

    F. J. Herbst

    2003-12-01

    Full Text Available The purpose of the study was to test the underlying theory of the product life cycle concept with the primary objective of establishing what the use and practical value of the product life cycle concept is in making marketing decisions in small manufacturing and dealer organisations in Gauteng. The main focus was to test the ability of marketing decision-makers in these small organisations to associate their application and use of the product life cycle concept with Kotler's assumptions on marketing characteristics, described marketing objectives and proposed marketing strategies. A major finding was that small organisations tended to display a marketing knowledge level with the existing marketing theory. Another important conclusion of the study was that the current product life cycle concept theory needs to be broadened to include strategies on the expanded marketing mix. Apart from the different use and application by marketing decision-makers in small organisations in South Africa the product life cycle concept theory has potential as a strategic tool and a high likelihood for its future use as a marketing decision-making instrument.

  19. Tables of Products of Tensor Operators and Stevens Operators

    DEFF Research Database (Denmark)

    Lindgård, Per-Anker

    1975-01-01

    Numerical tables of products of tensor (Racah) operators, Rl,m(J), and Stevens operators Olm(J), working within a J-multiplet are given as a function of X=J(J+1). Examples of the use of the tables, such as the calculation of commutation relations and thermal averages are given.......Numerical tables of products of tensor (Racah) operators, Rl,m(J), and Stevens operators Olm(J), working within a J-multiplet are given as a function of X=J(J+1). Examples of the use of the tables, such as the calculation of commutation relations and thermal averages are given....

  20. PROMOTION OF PRODUCTS AND ANALYSIS OF MARKET OF POWER TOOLS

    Directory of Open Access Journals (Sweden)

    Sergey S. Rakhmanov

    2014-01-01

    Full Text Available The article describes the general situation of power tools on the market, both in Russia and in the world. A comparative analysis of competitors, market structure analysis of power tools, as well as assessment of competitiveness of some major product lines. Also the analysis methods of promotion used by companies selling tools, competitive analysis range Bosch, the leader in its segment, power tools available on the market in Russia.

  1. Modeling Commercial Freshwater Turtle Production on US Farms for Pet and Meat Markets.

    Directory of Open Access Journals (Sweden)

    Ivana Mali

    Full Text Available Freshwater turtles are being exploited for meat, eggs, traditional medicine, and pet trade. As a response, turtle farming became a booming aquaculture industry in the past two decades, specifically in the southeastern states of the United States of America (US and across Southeast Asia. However, US turtle farms are currently producing turtles only for the pet trade while commercial trappers remain focused on catching the largest individuals from the wild. In our analyses we have created a biological and economic model that describes farming operations on a representative turtle farm in Louisiana. We first modeled current production of hatchling and yearling red-eared slider turtles (Trachemys scripta elegans (i.e., traditional farming for foreign and domestic pet markets, respectively. We tested the possibility of harvesting adult turtles from the breeding stock for sale to meat markets to enable alternative markets for the farmers, while decreasing the continued pressures on wild populations (i.e., non-traditional farming. Our economic model required current profit requirements of ~$13/turtle or ~$20.31/kg of meat from non-traditional farming in order to acquire the same profit as traditional farming, a value which currently exceeds market values of red-eared sliders. However, increasing competition with Asian turtle farms and decreasing hatchling prices may force the shift in the US toward producing turtles for meat markets. In addition, our model can be modified and applied to more desirable species on the meat market once more knowledge is acquired about species life histories and space requirements under farmed conditions.

  2. Modeling Commercial Freshwater Turtle Production on US Farms for Pet and Meat Markets

    Science.gov (United States)

    Mali, Ivana; Wang, Hsiao-Hsuan; Grant, William E.; Feldman, Mark; Forstner, Michael R. J.

    2015-01-01

    Freshwater turtles are being exploited for meat, eggs, traditional medicine, and pet trade. As a response, turtle farming became a booming aquaculture industry in the past two decades, specifically in the southeastern states of the United States of America (US) and across Southeast Asia. However, US turtle farms are currently producing turtles only for the pet trade while commercial trappers remain focused on catching the largest individuals from the wild. In our analyses we have created a biological and economic model that describes farming operations on a representative turtle farm in Louisiana. We first modeled current production of hatchling and yearling red-eared slider turtles (Trachemys scripta elegans) (i.e., traditional farming) for foreign and domestic pet markets, respectively. We tested the possibility of harvesting adult turtles from the breeding stock for sale to meat markets to enable alternative markets for the farmers, while decreasing the continued pressures on wild populations (i.e., non-traditional farming). Our economic model required current profit requirements of ~$13/turtle or ~$20.31/kg of meat from non-traditional farming in order to acquire the same profit as traditional farming, a value which currently exceeds market values of red-eared sliders. However, increasing competition with Asian turtle farms and decreasing hatchling prices may force the shift in the US toward producing turtles for meat markets. In addition, our model can be modified and applied to more desirable species on the meat market once more knowledge is acquired about species life histories and space requirements under farmed conditions. PMID:26407157

  3. Modeling Commercial Freshwater Turtle Production on US Farms for Pet and Meat Markets.

    Science.gov (United States)

    Mali, Ivana; Wang, Hsiao-Hsuan; Grant, William E; Feldman, Mark; Forstner, Michael R J

    2015-01-01

    Freshwater turtles are being exploited for meat, eggs, traditional medicine, and pet trade. As a response, turtle farming became a booming aquaculture industry in the past two decades, specifically in the southeastern states of the United States of America (US) and across Southeast Asia. However, US turtle farms are currently producing turtles only for the pet trade while commercial trappers remain focused on catching the largest individuals from the wild. In our analyses we have created a biological and economic model that describes farming operations on a representative turtle farm in Louisiana. We first modeled current production of hatchling and yearling red-eared slider turtles (Trachemys scripta elegans) (i.e., traditional farming) for foreign and domestic pet markets, respectively. We tested the possibility of harvesting adult turtles from the breeding stock for sale to meat markets to enable alternative markets for the farmers, while decreasing the continued pressures on wild populations (i.e., non-traditional farming). Our economic model required current profit requirements of ~$13/turtle or ~$20.31/kg of meat from non-traditional farming in order to acquire the same profit as traditional farming, a value which currently exceeds market values of red-eared sliders. However, increasing competition with Asian turtle farms and decreasing hatchling prices may force the shift in the US toward producing turtles for meat markets. In addition, our model can be modified and applied to more desirable species on the meat market once more knowledge is acquired about species life histories and space requirements under farmed conditions.

  4. SELLING, DELIVERY AND TRADE MARKETING – AN OPERATIONAL TRIDENT OF THE DISTRIBUTION SYSTEM

    Directory of Open Access Journals (Sweden)

    Ioana Olariu

    2013-12-01

    Full Text Available This paper highlights the way in which a distribution system can be made operational in FMCG, starting from the interaction between three components of the system: selling, delivery and trade marketing. On this basis, I have categorized the improvement opportunities of each component, using the appropriate key performance indicators (KPIs of the system objectives. The optimal configuration of instruments and successful interaction of these components, improve the distribution system contribution to company performance. A specific system, defined for solving marketing problems, must be designed according to this purpose, and in this regard, all the significant elements and relationships must be subordinate to the objective by which it will achieve the desired solution. Business objectives achievement can be measured as effectiveness - the degree to which objectives were achieved, or as efficiency - the degree to which objectives have been achieved in the available resources. For evaluating the effectiveness with which an operative marketing system turns its sources into necessary results to solve a problem, it requires certain criteria to measure performance. These three elements: selling, delivery and trade marketing, are a trident of distribution which can lead to an optimal approach of market opportunities.

  5. Regional Markets for Non-timber Forest Products in Eastern Brazilian Amazon

    OpenAIRE

    Vuola, Matleena

    2013-01-01

    While export of non-timber forest products (NTFPs) has been promoted as a sustainable development strategy, the literature suggests that local and regional markets are also potentially important, not only for producers but also for traders and consumers (Shackleton et al. 2007). For producers, regional markets are thought to offer more accessible and more stable markets, while for traders, these markets offer employment, and for consumers, reasonably priced, diverse, fresh food. Consumptio...

  6. Biofuel production system with operation flexibility: Evaluation of economic and environmental performance under external disturbance

    Science.gov (United States)

    Kou, Nannan

    Biomass derived liquid hydrocarbon fuel (biofuel) has been accepted as an effective way to mitigate the reliance on petroleum and reduce the greenhouse gas emissions. An increasing demand for second generation biofuels, produced from ligno-cellulosic feedstock and compatible with current infrastructure and vehicle technologies, addresses two major challenges faced by the current US transportation sector: energy security and global warming. However, biofuel production is subject to internal disturbances (feedstock supply and commodity market) and external factors (energy market). The biofuel industry has also heavily relied on government subsidy during the early development stages. In this dissertation, I investigate how to improve the economic and environmental performance of biorefineries (and biofuel plant), as well as enhance its survivability under the external disturbances. Three types of disturbance are considered: (1) energy market fluctuation, (2) subsidy policy uncertainty, and (3) extreme weather conditions. All three factors are basically volatile, dynamic, and even unpredictable, which makes them difficult to model and have been largely ignored to date. Instead, biofuel industry and biofuel research are intensively focused on improving feedstock conversion efficiency and capital cost efficiency while assuming these advancements alone will successfully generate higher profit and thus foster the biofuel industry. The collapse of the largest corn ethanol biofuel company, Verasun Energy, in 2008 calls into question this efficiency-driven approach. A detailed analysis has revealed that although the corn ethanol plants operated by Verasun adopted the more efficient (i.e. higher ethanol yield per bushel of corn and lower capital cost) dry-mill technology, they could not maintain a fair profit margin under fluctuating market condition which made ethanol production unprofitable. This is because dry-mill plant converts a single type of biomass feedstock (corn

  7. Marketing and product design: a rocky love affair

    OpenAIRE

    Landwehr, Jan Rüdiger; Herrmann, Andreas

    2015-01-01

    The success stories of design-oriented companies like Apple, Audi or Nike have put design on the agenda in many marketing departments. Consumers cannot elude the effect of aesthetics and therefore design is a major factor for business success. Typically consumers choose the product with the best design, all other aspects being equal. Only when the interplay of product characteristics, brand and design is carefully coordinated can successful products be created. This requires an integrated app...

  8. Marketing plan for Pharmacare product line in the Moscow region Case Oriola-KD

    OpenAIRE

    Mashkilleyson, Peter

    2012-01-01

    The thesis was commissioned by Oriola-KD. It deals with a marketing plan for a product line called Pharmacare. The product line will be launched in 2012 in the Moscow region in the Russian Federation. The purpose of this thesis was to acquire useful information about the Moscow market for the target company and produce a marketing plan that they can implement. The research question was how to create an effective marketing plan and what it entails. The literary review consisted of the theo...

  9. The role of product design in consumers' choices in the individual insurance market.

    Science.gov (United States)

    Marquis, M Susan; Buntin, Melinda Beeuwkes; Escarce, José J; Kapur, Kanika

    2007-12-01

    To evaluate the role of health plan benefit design and price on consumers' decisions to purchase health insurance in the nongroup market and their choice of plan. Administrative data from the three largest nongroup insurers in California and survey data about those insured in the nongroup market and the uninsured in California. We fit a nested logit model to examine the effects of plan characteristics on consumer choice while accounting for substitutability among certain groups of products. Product choice is quite sensitive to price. A 10 percent decrease in the price of a product would increase its market share by about 20 percent. However, a 10 percent decrease in prices of all products would only increase overall market participation by about 4 percent. Changes in the generosity of coverage will also affect product choice, but have only small effects on overall participation. A 20 percent decrease in the deductible or maximum out-of-pocket payment of all plans would increase participation by about 0.3-0.5 percent. Perceived information search costs and other nonprice barriers have substantial effects on purchase of nongroup coverage. Modest subsidies will have small effects on purchase in the nongroup market. New product designs with higher deductibles are likely to be more attractive to healthy purchasers, but the new benefit designs are likely to have only small effects on market participation. In contrast, consumer education efforts have a role to play in helping to expand coverage.

  10. Mass Communication, Advertising, and Marketing Research at the Strategic and Operational Levels of War

    Science.gov (United States)

    2013-05-05

    EBSCOhost (accessed November 4, 2012): 157. 43 Ibid., 156. 44 Ibid., 163. 45 Chang, Chun-Tuan. 2011. “Guilt appeals in cause-related marketing ...Mass Communication, Advertising, and Marketing Research at the Strategic and Operational Levels of War by Colonel Ralph...Education of the Middle States Association of Colleges and Schools, 3624 Market Street, Philadelphia, PA 19104, (215) 662-5606. The Commission on

  11. The marketing implications of affective product design.

    Science.gov (United States)

    Seva, Rosemary R; Duh, Henry Been-Lirn; Helander, Martin G

    2007-11-01

    Emotions are compelling human experiences and product designers can take advantage of this by conceptualizing emotion-engendering products that sell well in the market. This study hypothesized that product attributes influence users' emotions and that the relationship is moderated by the adherence of these product attributes to purchase criteria. It was further hypothesized that the emotional experience of the user influences purchase intention. A laboratory study was conducted to validate the hypotheses using mobile phones as test products. Sixty-two participants were asked to assess eight phones from a display of 10 phones and indicate their emotional experiences after assessment. Results suggest that some product attributes can cause intense emotional experience. The attributes relate to the phone's dimensions and the relationship between these dimensions. The study validated the notion of integrating affect in designing products that convey users' personalities.

  12. Farmers Market Brings Fresh Produce and Products from Local Vendors | Poster

    Science.gov (United States)

    By Carolynne Keenan, Guest Writer Every summer, you can shop for fresh fruits, veggies, flowers, honey, and plenty of other homemade goodies at the NCI at Frederick Farmers’ Market. Buying at the Farmers’ Market means you’re supporting a local farmer, crafter, or other type of vendor. The products are brought to you, so you don’t have to drive to get freshly picked produce and handmade products.

  13. Levels of Product Differentiation in the Global Mobile Phones Market

    OpenAIRE

    Andonov, Stanimir

    2006-01-01

    The sixth product level called compliant product is a connecting element between the physical product characteristics and the strategy of the producer company. The article discusses the differentiation among the product offers of companies working in the global markets, as well as the strategies which they use and could use in that respect.

  14. Marketing nutrition & health-related benefits of food & beverage products: enforcement, litigation & liability issues.

    Science.gov (United States)

    Roller, Sarah; Pippins, Raqiyyah

    2010-01-01

    Over the past decade, the liability risks associated with food and beverage product marketing have increased significantly, particularly with respect to nutrition and health-related product benefit claims. FDA and FTC enforcement priorities appear to have contributed to the increasing liability trends that are associated with these nutrition and health-related claims. This article examines key enforcement and litigation developments involving conventional food and beverage product marketing claims during the first 18 months of President Obama's administration: Part I considers FDA enforcement priorities and recent warning letters; Part II considers FTC enforcement priorities, warning letters, and consent orders; and Part III considers the relationship between FDA and FTC enforcement priorities and recent false advertising cases brought by private parties challenging nutrition and health-related marketing claims for food and beverage products. The article makes recommendations concerning ways in which food and beverage companies can help minimize liability risks associated with health-related marketing claims. In addition, the article suggests that federal policy reforms may be required to counter the perverse chilling effects current food liability trends appear to be having on health-related marketing claims for food and beverage products, and proposes a number of specific reforms that would help encourage the responsible use of well-substantiated marketing claims that can help foster healthy dietary practices. In view of the obesity prevention and other diet-related public health priorities of the Obama administration, the article suggests that this is an opportune time to address the apparent chilling effects increasing food liability risks are having on nutrition and health-related marketing claims for healthy food and beverage products, and potential adverse consequences for public health.

  15. Responsible marketing for sustainable tourism

    Directory of Open Access Journals (Sweden)

    Jegdić Vaso

    2014-01-01

    Full Text Available The biggest challenge associated with the concept of sustainable tourism is its operationalisation and perception as a process to be applied through development plans, projects and ongoing activities of tour operators. The traditional approach to marketing, focused on a limited idea of maximising profit businesses, was not able to respond to a number of social and environmental requirements imposed by the concept of sustainable development. This paper discusses the ways in which marketing could play a more important role in the sustainable development of tourism. This refers to the determination of consumer needs and preferences, the formation of certain products and pricing, product information and advertising to consumers of their benefits in a sustainable manner, as well as adequate distribution channels used by businesses to deliver products to consumers. Environmental and social marketing are now being confirmed as important elements of a much broader marketing perspective. In order to develop tourism with sustainable outcomes, responsible marketing can be crucial. The concept of marketing mix for sustainable tourism was used as a starting point to explore the specific role of responsible marketing in tourism.

  16. Networking health: multi-level marketing of health products in Ghana.

    Science.gov (United States)

    Droney, Damien

    2016-01-01

    Multi-level marketing (MLM0), a business model in which product distributors are compensated for enrolling further distributors as well as for selling products, has experienced dramatic growth in recent decades, especially in the so-called global South. This paper argues that the global success of MLM is due to its involvement in local health markets. While MLM has been subject to a number of critiques, few have analyzed the explicit health claims of MLM distributors. The majority of the products distributed through MLM are health products, which are presented as offering transformative health benefits. Based on interviews with MLM distributors in Ghana, but focusing on the experiences of one woman, this paper shows that MLM companies become intimately entwined with Ghanaian quests for health by providing their distributors with the materials to become informal health experts, allowing their distributors to present their products as medicines, and presenting MLM as an avenue to middle class cosmopolitanism. Ghanaian distributors promote MLM products as medically powerful, and the distribution of these products as an avenue to status and profit. As a result, individuals seeking health become a part of ethically questionable forms of medical provision based on the exploitation of personal relationships. The success of MLM therefore suggests that the health industry is at the forefront of transnational corporations' extraction of value from informal economies, drawing on features of health markets to monetize personal relationships.

  17. The role of value-informed pricing in market-oriented product innovation management

    NARCIS (Netherlands)

    Ingenbleek, P.; Frambach, R.T.; Verhallen, T.M.M.

    2010-01-01

    Although the positive effect of a market orientation on new product success is widely accepted and the market orientation literature has increased its understanding of how a market orientation leads to performance, the extant literature has overlooked the role of value-informed pricing in the

  18. The Role of Value-Informed Pricing in Market-Oriented Product Innovation Management

    NARCIS (Netherlands)

    Ingenbleek, P.T.M.; Frambach, R.T.; Verhallen, Th.M.M.

    2010-01-01

    Although the positive effect of a market orientation on new product success is widely accepted and the market orientation literature has increased its understanding of how a market orientation leads to performance, the extant literature has overlooked the role of value-informed pricing in the

  19. Monitor consumers market electricity and natural gas 2010

    International Nuclear Information System (INIS)

    Schalm, T.; Cordeweners, J.; Noorlander, M.; Kahl, E.

    2011-02-01

    This monitor maps the developments in the energy market for small users (consumers). It can be used to identify possible bottlenecks in this market. The monitoring report describes the energy market for consumers by means of six indicators that are relevant for the operation of the market: demand for products, prices, access and concentration, switching, transparency and service provision. [nl

  20. Electricity derivative markets: Investment valuation, production planning and hedging

    International Nuclear Information System (INIS)

    Naesaekkaelae, E.

    2005-01-01

    This thesis studies electricity derivative markets from a view point of an electricity producer. The traditionally used asset pricing methods, based on the no arbitrage principle, are extended to take into account electricity specific features: the non storability of electricity and the variability in the load process. The sources of uncertainty include electricity forward curve, prices of resources used to generate electricity, and the size of the future production. Also the effects of competitors' actions are considered. The thesis illustrates how the information in the derivative prices can be used in investment and production planning. In addition, the use of derivatives as a tool to stabilize electricity dependent cash flows is considered. The results indicate that the information about future electricity prices and their uncertainty, obtained from derivative markets, is important in investment analysis and production planning. (orig.)

  1. Electricity derivative markets: Investment valuation, production planning and hedging

    Energy Technology Data Exchange (ETDEWEB)

    Naesaekkaelae, E.

    2005-07-01

    This thesis studies electricity derivative markets from a view point of an electricity producer. The traditionally used asset pricing methods, based on the no arbitrage principle, are extended to take into account electricity specific features: the non storability of electricity and the variability in the load process. The sources of uncertainty include electricity forward curve, prices of resources used to generate electricity, and the size of the future production. Also the effects of competitors' actions are considered. The thesis illustrates how the information in the derivative prices can be used in investment and production planning. In addition, the use of derivatives as a tool to stabilize electricity dependent cash flows is considered. The results indicate that the information about future electricity prices and their uncertainty, obtained from derivative markets, is important in investment analysis and production planning. (orig.)

  2. 76 FR 76712 - Notice of Staff Attendance at Southwest Power Pool Markets and Operations Policy Committee Meeting

    Science.gov (United States)

    2011-12-08

    .... Markets and Operations Policy Committee. Their attendance is part of the Commission's ongoing outreach... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission Notice of Staff Attendance at Southwest Power Pool Markets and Operations Policy Committee Meeting The Federal Energy Regulatory Commission...

  3. 76 FR 81508 - Communications and Activities Related to Off-Label Uses of Marketed Products and Use of Products...

    Science.gov (United States)

    2011-12-28

    ... derived from clinical investigations and presented as part of a marketing application. The marketing... product is safe and effective for its intended uses, as reflected in the marketing application, it... general principles underlying the IND submission and the general requirements for an IND's content and...

  4. Research and development for botanical products in medicinals and food supplements market.

    Science.gov (United States)

    Miroddi, Marco; Mannucci, Carmen; Mancari, Ferdinando; Navarra, Michele; Calapai, Gioacchino

    2013-01-01

    Botanical products sold in the health area are generally intended as drugs, medicinal products, food supplements or substances for therapeutic use. Use of botanicals for improving or to care human health has evolved independently in different countries worldwide. Regulatory issues regarding botanical products designed for the food supplements or medicinal market and their influence on research and development are discussed. European Union (EU) and United States (US) policies regulating these products are focused with comments on the legislations delivered during the last ten years and differences existing in rules between these countries are emphasized. Research and development on botanical products nowdays strongly influenced by the product destination in the market. Addressed and differentiated research for either food supplements or medicinal markets is necessary to purchase data really useful for assessment of safe and effective use for both the categories. The main objective is to catalyze interest of academic and companies' researchers on crucial aspects to be taken into account in the research for the development of botanical products.

  5. Research and Development for Botanical Products in Medicinals and Food Supplements Market

    Directory of Open Access Journals (Sweden)

    Marco Miroddi

    2013-01-01

    Full Text Available Botanical products sold in the health area are generally intended as drugs, medicinal products, food supplements or substances for therapeutic use. Use of botanicals for improving or to care human health has evolved independently in different countries worldwide. Regulatory issues regarding botanical products designed for the food supplements or medicinal market and their influence on research and development are discussed. European Union (EU and United States (US policies regulating these products are focused with comments on the legislations delivered during the last ten years and differences existing in rules between these countries are emphasized. Research and development on botanical products nowdays strongly influenced by the product destination in the market. Addressed and differentiated research for either food supplements or medicinal markets is necessary to purchase data really useful for assessment of safe and effective use for both the categories. The main objective is to catalyze interest of academic and companies' researchers on crucial aspects to be taken into account in the research for the development of botanical products.

  6. New Tobacco and Tobacco-Related Products: Early Detection of Product Development, Marketing Strategies, and Consumer Interest.

    Science.gov (United States)

    Staal, Yvonne Cm; van de Nobelen, Suzanne; Havermans, Anne; Talhout, Reinskje

    2018-05-28

    A wide variety of new tobacco and tobacco-related products have emerged on the market in recent years. To understand their potential implications for public health and to guide tobacco control efforts, we have used an infoveillance approach to identify new tobacco and tobacco-related products. Our search for tobacco(-related) products consists of several tailored search profiles using combinations of keywords such as "e-cigarette" and "new" to extract information from almost 9000 preselected sources such as websites of online shops, tobacco manufacturers, and news sites. Developments in e-cigarette design characteristics show a trend toward customization by possibilities to adjust temperature and airflow, and by the large variety of flavors of e-liquids. Additionally, more e-cigarettes are equipped with personalized accessories, such as mobile phones, applications, and Bluetooth. Waterpipe products follow the trend toward electronic vaping. Various heat-not-burn products were reintroduced to the market. Our search for tobacco(-related) products was specific and timely, though advances in product development require ongoing optimization of the search strategy. Our results show a trend toward products resembling tobacco cigarettes vaporizers that can be adapted to the consumers' needs. Our search for tobacco(-related) products could aid in the assessment of the likelihood of new products to gain market share, as a possible health risk or as an indicator for the need on independent and reliable information of the product to the general public. ©Yvonne CM Staal, Suzanne van de Nobelen, Anne Havermans, Reinskje Talhout. Originally published in JMIR Public Health and Surveillance (http://publichealth.jmir.org), 28.05.2018.

  7. Market control in the electricity production and wholesale markets. A critical analysis of the more recent views of the Federal Cartel Office

    International Nuclear Information System (INIS)

    Drozella, Gisela; Krebs, Harald

    2013-01-01

    In its sector-specific investigations in the electricity production and wholesale markets the German Federal Cartel Office continues to apply its concept of what it terms a primary sales market. The authors describe the discrepancy that exists between the beliefs about market action that underlie the Cartel Office's determination of market boundaries and market action as it actually occurs in reality. The legal concept of the exercise of unilateral market control by several companies as developed by the Cartel Office on the basis of an economic instrument appears unsustainable, both legally and economically. This is compounded by methodological shortcomings. It is therefore the authors' opinion that the approach taken by the Cartel Office in its sector-specific investigations does not afford a sustainable basis for its finding of electricity production companies exercising market control.

  8. The uncertainty of marketing research in the formation of prices of production

    Directory of Open Access Journals (Sweden)

    S. A. Bagretsov

    2017-01-01

    Full Text Available The general conditions of formation of prices of products is obligatory accounting of all types of expenses. In the conditions of market relations, for each enterprise, the system of objective accounting of costs and management of costs necessary for production of products (services becomes especially important. The system of management accounting, on the one hand, allows for the accounting of production costs, and on the other – to analyze costs and assess their impact on the final result of the enterprise and the adoption of appropriate management decisions. Unlike the full cost costing system, the cost accounting system known in economic theory is based on separate accounting of fixed and variable costs, which allows to take into account the impact of fixed costs on pricing and profits from the sale of final output. On the basis of application of the device of fuzzy sets the technique of determination of rational, from the point of view of the producer, the price of production (services in the conditions of the available uncertainty of market researches and competitive advantages of the enterprise in the market of identical production is developed. In General, instrumental support of such approach to the determination of the product price is considered as a specialized information system to support the decision-making on the product price based on the results of market research. The market determined by this yield vector can be considered acceptable for the enterprise with a value of 0.55. At the same time, it may be accepted as unacceptable, but the level of clarity of assessment will be lower, namely 0.45. As you can see, the classification was quite blurred, which is a reflection of the fuzzy initial estimates of the proposed sales volumes for a certain price corridor.

  9. Market-based process and product innovation in the food sector: A Danish research programme

    DEFF Research Database (Denmark)

    Grunert, Klaus G.; Baadsgaard, Allan

    1992-01-01

    This note informs about the Danish MAPP research programme, a collection of 15 research projects aimed at making product and process innovation in the food sector more market-based. The programme, which has an interdisciplinary base, but is geared towards marketing applications, is concerned...... with the organization of the innovation process, the interaction of consumer and producer criteria in product development, the assessment of long-term developments in the market environment and the role distribution system in product innovation. Innovation in both primary production and processing are considered....

  10. Interactions between Monetary and Fiscal Policy via Open Market Operations

    NARCIS (Netherlands)

    Schabert, A.

    2004-01-01

    We examine interactions of monetary and fiscal policy in a sticky price model where public debt is non-neutral, as it provides transaction services. This property is brought about by a legal restriction on open market operations by which only government bonds are eligible. Debt creation eases access

  11. Implications of environmental regulations on refinery product specification, operation and investment

    International Nuclear Information System (INIS)

    Amin, M.M.

    1992-01-01

    During the 1980s, refiners mainly in OECD countries were occupied with improving their refinery configurations for producing high-value light products which would not only satisfy the product demand slate but also meet the increasingly restrictive environmental regulations. In the 1990s refiners will continue to be challenged to improve the world's air quality not only by producing products that minimize emissions of toxic and hazardous hydrocarbons, but also through the refinery operation itself by investment in upgrading the industry and products to cope with the constant flow of new regulations. These investments will not only be limited to consuming centres but will also be extended to cover exporting refineries as well due to competition of acquiring market shares for product exports. The additional cost will be directly related to product quality and site regulations and will vary from one country to the other. This paper deals mainly with the air pollution and the impact of related environmental issues on the refining industry. Environmental regulations for refinery products in the USA and Europe are examined and international regulations for the tanker industry are noted. (author)

  12. The economy of palm oil production and marketing in Igala land ...

    African Journals Online (AJOL)

    The economy of palm oil production and marketing in Igala land. ... Palm oil processing and marketing constituted one of the major occupations of the people as men, women and even the young ones ... EMAIL FULL TEXT EMAIL FULL TEXT

  13. 2015 U.S. Lighting Market Characterization

    Energy Technology Data Exchange (ETDEWEB)

    None, None

    2017-11-30

    The latest version of the U.S. Lighting Market Characterization estimates the installed stock, energy use, and lumen production of all general-illumination lighting products operating in the U.S. in 2015. Latest update in an ongoing series of reports.

  14. 76 FR 2369 - Notice of Staff Attendance at Southwest Power Pool Markets and Operation Policy Committee and...

    Science.gov (United States)

    2011-01-13

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission Notice of Staff Attendance at Southwest Power Pool Markets and Operation Policy Committee and Strategic Planning Committee Meetings January 5... the meetings of the Southwest Power Pool, Inc. (SPP) Markets and Operations Policy Committee (MOPC...

  15. 76 FR 13612 - Tesoro Refining and Marketing Company and Tesoro Logistics Operations, LLC; Notice of Request for...

    Science.gov (United States)

    2011-03-14

    ... and Marketing Company and Tesoro Logistics Operations, LLC; Notice of Request for Jurisdictional... Refining and Marketing Company (TRMC) and Tesoro Logistics Operations, LLC (TLO) (collectively, Tesoro... assistance with any FERC Online service, please e-mail [email protected] , or call (866) 208-3676...

  16. Promoting the market and system integration of renewable energies through premium schemes—A case study of the German market premium

    International Nuclear Information System (INIS)

    Gawel, Erik; Purkus, Alexandra

    2013-01-01

    With the share of renewable energies within the electricity sector rising, improving their market and system integration is of increasing importance. By offering plant operators a premium on top of the electricity market price, premium schemes represent an option to increase the alignment of renewable electricity production with market signals, and have been implemented by several EU member states. This paper examines the case study of the German market premium scheme adopted in 2012. Building on an evaluation of early experiences, we discuss whether the market premium contributes to the aims of market and/or system integration (effectiveness), and what potential efficiency gains and additional costs of “administering integration” are associated with it (efficiency). While exposing renewables to price risks is not the scheme’s purpose, it has successfully increased participation in direct marketing. However, risks of overcompensating producers for marketing and balancing costs are high, and the benefits of gradually leading plant operators towards the market are questionable. Incentives for demand-oriented production are established, but they seem insufficient particularly in the case of intermittent renewable energy sources. To conclude, we provide an outlook on alternative designs of premium schemes, and discuss whether they seem better suited for addressing the challenges ahead. - Highlights: • Premium schemes are used to align renewable energy sources (RES) with market signals. • We examine the effectiveness and efficiency of the German market premium scheme. • Participation in direct marketing has increased, but so have support costs. • For intermittent RES, incentives for demand-oriented production are insufficient. • Efficiency gains from exposing RES to market risks entail several trade-offs

  17. The Impact of Product Market Competition on Training Provision

    DEFF Research Database (Denmark)

    Lai, Tat-kei; Ng, Travis

    's Workplace and Employee Survey, we find that increased competition is strongly associated with more training provision within workplace. We show that this association is unlikely to be driven by unobservable workplace heterogeneity, the specific measures used, and other relevant factors which can affect...... training provisions. To the extent that training is a significant source of human capital and industry competitiveness, our empirical results suggest increasing training is a significant channel through which competition raises productivity.......While standard models of training focus on how the structure of the input market affects training provisions of firms, this paper investigates the relationship between product market competition and training provision. Using the longitudinal and nationally representative data from Statistics Canada...

  18. Social marketing of water and sanitation products: a systematic review of peer-reviewed literature.

    Science.gov (United States)

    Evans, W D; Pattanayak, S K; Young, S; Buszin, J; Rai, S; Bihm, Jasmine Wallace

    2014-06-01

    Like commercial marketing, social marketing uses the 4 "Ps" and seeks exchange of value between the marketer and consumer. Behaviors such as handwashing, and products such as those for oral rehydration treatment (ORT), can be marketed like commercial products in developing countries. Although social marketing in these areas is growing, there has been no systematic review of the current state of practice, research and evaluation. We searched the literature for published peer-reviewed studies available through major online publication databases. We identified manuscripts in the health, social science, and business literature on social marketing that used at least one of the 4 Ps of marketing and had a behavioral objective targeting the behaviors or products related to improving water and sanitation. We developed formalized decision rules and applied them in identifying articles for review. We initially identified 117 articles and reviewed a final set of 32 that met our criteria. Social marketing is a widespread strategy. Marketing efforts have created high levels of awareness of health threats and solutions, including behavior change and socially marketed products. There is widespread use of the 4 Ps of marketing, with price interventions being the least common. Evaluations show consistent improvements in behavioral mediators but mixed results in behavior change. Interventions have successfully used social marketing following widely recommended strategies. Future evaluations need to focus on mediators that explain successful behavior change in order to identify best practices and improve future programs. More rigorous evaluations including quasi-experimental designs and randomized trials are needed. More consistent reporting of evaluation results that permits meta-analysis of effects is needed. Copyright © 2014 Elsevier Ltd. All rights reserved.

  19. Marketing the Eco-Efficiency of a Finnish Product in Russia

    OpenAIRE

    Sattarova, Asiia

    2016-01-01

    The purpose of this qualitatitive research was to find the way for a Finnish company to market the eco-efficient characteristics as an advantage of their products and bring the message effectively to their consumers in Russia. The core objective was to create a strategic marketing plan; the goal was to work out an efficient strategy, practical marketing steps and effective solutions. The first theory part focused on the comparison of general eco-awareness in Europe and Russia. The part rev...

  20. On the evaluation of product customization strategies in a vertically differentiated market

    DEFF Research Database (Denmark)

    Wong, Hartanto Wijaya; Lesmono, Dharma

    2013-01-01

    This paper presents a formal approach to evaluate the value of enhancing product customization in a vertically differentiated market. Different from most existing studies that tend to associate the level of customization with the number of product variants, we take a rather different view...... to the level of customization which we define as the degree to which consumers are involved along the value chain. Consequently, a higher level of customization is achieved when consumers are involved further upstream in the chain. The novelty of our approach stems from the integration of both marketing......- and production-related factors that enable us to: consider trade-offs between customization, lead times and manufacturing costs; and analyze how these trade-offs should be addressed in a market in which one group of consumers is highly concerned about product customization, whereas the other group is more...

  1. Supply Network Planning for New Product Market Entry in the Pharmaceutical Industry

    DEFF Research Database (Denmark)

    Hansen, Klaus Reinholdt Nyhuus; Grunow, Martin

    2011-01-01

    uncertainty and the risk of a forced label change and includes solution robustness. While considering limited shelf life of the drug, the supply of packaging material and outsourcing, the objective of our model is to reduce supply chain cost including lost peak sales from delayed market entry....... planning before and during the market entry of the drug after the drug has been approved. Production of the active pharmaceutical ingredient [API] is characterized by long change-over times due to cleaning requirements. Production planning is long term, multiple batches of each drug are produced...... industry, reimbursement negotiations have to be carried out before a drug can be marketed. These negotiations both necessitate time phasing market entries and introduce a series of uncertainties e.g. varying allowed price and awarded subsidy. Also if the label is not approved for marketing, all packaged...

  2. Conspicuous consumption, luxury products and counterfeit market in the UK

    Directory of Open Access Journals (Sweden)

    Trang Huyen My Pham

    2016-05-01

    Full Text Available The fast growth of fashion brands and the popularity of counterfeit goods has posed certain challenges to the existing and new luxury fashion brand players. This study elaborates on the factors driving the market for counterfeit products in the UK. The data collected by means of survey questionnaires from 306 respondents and empirical techniques including descriptive and inferential statistics (correlation and multiple regression analysis, have shown that the consumers have a negative attitude towards counterfeit luxury products. However, they showed fewer tendencies to seek for a brand whose counterfeit cannot easily be found and preferred to buy a genuine rather than a counterfeit. In terms of frequency of purchase, reversion to counterfeit has negative impact, unlike the tendency to seek a brand whose counterfeit is hard to find. The overall results show that the attitude and acceptance of counterfeit do not greatly prevail in the market. However, about 27% of respondents demonstrated either a positive or a neutral tendency towards counterfeit products, which could have serious implications for the luxury goods market.

  3. Forms and Factors of Animal Products Marketing in the early post-Meiji Years

    OpenAIRE

    Ono, Seishi

    1982-01-01

    As far as the period after the Meiji era is concerned, at its begining marketing of animal products was formed in conlpliance with the properties of products as a public commodity and the amount of investment needed. The former factor depends basically on the divisibility and the preservation possibilities of the products. The latter is the capital needed for marketing and production. 1) Eggs are the most divisible and preservable of all the animal products. Also, hens can be kept with sm...

  4. Developing products and services for a deregulated market while regulated

    International Nuclear Information System (INIS)

    Haites, E.F.

    1997-01-01

    Products and services developed for a deregulated electric power industry were discussed. The wide-ranging discussion covered products created by unbundling existing services, new products and services related to energy use, products created by expansion into communications services, and the pricing of products and services. In addition to products and services, the discussion also covered strategies for a deregulated market and the challenges of raising equity capital in a regulated environment

  5. Electricity market clearing with improved dispatch of stochastic production

    DEFF Research Database (Denmark)

    Morales González, Juan Miguel; Zugno, Marco; Pineda, Salvador

    2014-01-01

    In this paper, we consider an electricity market that consists of a day-ahead and a balancing settlement, and includes a number of stochastic producers. We first introduce two reference procedures for scheduling and pricing energy in the day-ahead market: on the one hand, a conventional network...... attains higher market efficiency in expectation than the conventional day-ahead auction, it suffers from fundamental drawbacks with a view to its practical implementation. In particular, it requires flexible producers (those that make up for the lack or surplus of stochastic generation) to accept losses...... in some scenarios. Using a bilevel programming framework, we then show that the conventional auction, if combined with a suitable day-ahead dispatch of stochastic producers (generally different from their expected production), can substantially increase market efficiency and emulate the advantageous...

  6. Optimal operation strategies of compressed air energy storage (CAES) on electricity spot markets with fluctuating prices

    DEFF Research Database (Denmark)

    Lund, Henrik; Salgi, Georges; Elmegaard, Brian

    2009-01-01

    on electricity spot markets by storing energy when electricity prices are low and producing electricity when prices are high. In order to make a profit on such markets, CAES plant operators have to identify proper strategies to decide when to sell and when to buy electricity. This paper describes three...... plants will not be able to achieve such optimal operation, since the fluctuations of spot market prices in the coming hours and days are not known. Consequently, two simple practical strategies have been identified and compared to the results of the optimal strategy. This comparison shows that...... independent computer-based methodologies which may be used for identifying the optimal operation strategy for a given CAES plant, on a given spot market and in a given year. The optimal strategy is identified as the one which provides the best business-economic net earnings for the plant. In practice, CAES...

  7. International market segmentation based on consumer-product relations

    NARCIS (Netherlands)

    ter Hofstede, F; Steenkamp, JBEM; Wedel, M

    With increasing competition in the global marketplace, international segmentation has become an ever more important issue in developing, positioning, and selling products across national borders. The authors propose a methodology to identify cross-national market segments, based on means-end chain

  8. The solar energy markets. Upheavals of the sector and new opportunities for enterprises

    International Nuclear Information System (INIS)

    2011-01-01

    This study proposes an analytical overview of the solar energy markets. It analyses the present environment (2010-2011): energetic context (French energy policy, planning, emissions, production), overview of the building sector (energy challenges, evolution of the building stock, focus on housing heating equipment), and regulatory context. The second part proposes an analysis of market evolutions between 2005 and 2010 and by 2015 for the photovoltaic sector and for the thermal solar sector. It reports an analysis of market reconfiguration among actors. It analyses the market structure in terms of existing actors by presenting data (key figures, production capacity, location, activities, highlights, strategy, and so on) for the main operators present on the French market of solar energies (manufacturers, installers, operators). Sheets are proposed with economic and financial data for 86 operators

  9. How do strategic decisions and operative practices affect operating room productivity?

    Science.gov (United States)

    Peltokorpi, Antti

    2011-12-01

    Surgical operating rooms are cost-intensive parts of health service production. Managing operating units efficiently is essential when hospitals and healthcare systems aim to maximize health outcomes with limited resources. Previous research about operating room management has focused on studying the effect of management practices and decisions on efficiency by utilizing mainly modeling approach or before-after analysis in single hospital case. The purpose of this research is to analyze the synergic effect of strategic decisions and operative management practices on operating room productivity and to use a multiple case study method enabling statistical hypothesis testing with empirical data. 11 hypotheses that propose connections between the use of strategic and operative practices and productivity were tested in a multi-hospital study that included 26 units. The results indicate that operative practices, such as personnel management, case scheduling and performance measurement, affect productivity more remarkably than do strategic decisions that relate to, e.g., units' size, scope or academic status. Units with different strategic positions should apply different operative practices: Focused hospital units benefit most from sophisticated case scheduling and parallel processing whereas central and ambulatory units should apply flexible working hours, incentives and multi-skilled personnel. Operating units should be more active in applying management practices which are adequate for their strategic orientation.

  10. The peak of oil production-Timings and market recognition

    International Nuclear Information System (INIS)

    Almeida, Pedro de; Silva, Pedro D.

    2009-01-01

    Energy is essential for present societies. In particular, transportation systems depend on petroleum-based fuels. That world oil production is set to pass a peak is now a reasonably accepted concept, although its date is far from consensual. In this work, we analyze the true expectations of the oil market participants about the future availability of this fundamental energy source. We study the evolution through time of the curves of crude oil futures prices, and we conclude that the market participants, among them the crude oil producers, already expect a near-term peak of oil production. This agrees with many technical predictions for the date of peak production, including our own, that point to peak dates around the end of the present decade. If this scenario is confirmed, it can cause serious social and economical problems because societies will have little time to perform the necessary adjustments

  11. MARKETING PROGRAMS FOR GREEN PRODUCTS IN ACHIEVING ECOLOGICAL SUSTAINABILITY

    OpenAIRE

    Gabriela CĂPĂȚÎNĂ; Roxana-Denisa STOENESCU

    2015-01-01

    This article explores one dimension of green marketing programs: their potential application as a solution in achieving and maintaining the ecological sustainability on global market. We examine the necessity to develop and launch green products which can respond to environment degradation as a treatment against this phenomenon. This paper is structured in three sections: the first section is related to a clear delimitation and a better understanding of terms; the second one is an overvi...

  12. Production Contracts and the Spot Market Price of Hogs

    OpenAIRE

    Key, Nigel D.

    2010-01-01

    The increasing use of production contracts in the hog sector has reduced the number of spot market transactions, raised concerns about price manipulation and helped to spur legislation requiring price reporting by packers. Using data from the 2002 and 2007 Censuses of Agriculture, this study looks for evidence of market manipulation by examining whether the local prevalence of contracting affects the average price received by independent producers. The empirical approach uses a fixed-effects ...

  13. Two paths from lab to market: Product and standard

    Science.gov (United States)

    Knapp, Robert H.

    2018-01-01

    To shed light on the movement of sustainable technologies from basic science to widespread use, this chapter describes key aspects of the quite different paths followed by two important examples—photovoltaics (a product) and passive-house buildings (a standard). Discussion of photovoltaics includes the experience curve concept, the increasing significance of balance-of-system costs, and the importance of market heterogeneity (niches and sub-national markets) to the long-term trajectory of major cost reductions. Discussion of passive-houses highlights the array of technical developments needed for present-day energy efficient houses, and the relevance of "stretch" standards to the development of a market for very high-performance houses.

  14. Commercialization and marketing of non-wood forest products in Central Serbia

    Directory of Open Access Journals (Sweden)

    Keča Ljiljana

    2013-01-01

    Full Text Available The phenomenon of return to nature and its original values is increasingly common worldwide in accordance with the principles of sustainable development. In this context, it is particularly important to pay attention to organic products, as well as the increased demand for healthy food. In these circumstances non-wood forest products (NWFPs emerge as forestry products that meet the criteria of organic farming and as such are placed on the market. The aim of this research was to acquire knowledge about the behavior of the marketing mix elements of NWFPs in Central Serbia in the period from 2007 to 2011. The purpose of this paper was to point to the opportunities for the development of enterprises, and the overall potential of Serbia for the development of companies engaged in purchasing, processing and placement of NWFPs. The research object were the quantities of products purchased and placed on both domestic and foreign markets, the types of promotional activities, the prices of final products and distribution of the products among the enterprises engaged in purchasing, processing and placement of NWFPs in Central Serbia. [Projekat Ministarstva nauke Republike Srbije, br. 37008: Održivo gazdovanje ukupnim potencijalima šuma u Republici Srbiji

  15. Virtual Power Plants as a Model for the Competitiveness of Small Manufacturers and Operators of Virtual Power Plants in Markets of Electricity and Gas

    International Nuclear Information System (INIS)

    Galic, T.; Tomsic, Z.

    2012-01-01

    Production of electricity from renewable energy sources and energy-efficient power sources to be connected to the electricity distribution network is still not competitive with electricity production from conventional sources of electricity. A powerful technological development of distributed energy sources and technologies for electricity storage has reduced their production costs, production costs of electricity from distributed energy sources, the costs of simultaneous production of electricity and thermal energy from cogeneration distributed energy sources and thus has facilitated their increased use in practice. It also allows them to interconnect systems such as virtual power plants in order to achieve full economic feasibility of their use. Current electricity and gas customers, now also in the role of small power producers, interconnected by virtual power plants operators, in addition to buying electricity and gas on retail markets for electricity and gas, will be able to sell electricity and new energy services also on wholesale electricity markets. Development and application of new distributed technologies will enable the production of new quantities of electricity which will increase the competitiveness of electricity producers, competitiveness of electricity suppliers of end-customers and elasticity of supply and demand in the electricity market. These processes will also increase the efficiency of the entire systems of electricity supply and of the gas supply systems.(author)

  16. Designing Product Families

    DEFF Research Database (Denmark)

    Pedersen, Per Erik Elgård; Miller, Thomas Dedenroth

    1998-01-01

    Manufacturing companies that operate with products aimed at different market segments and applications are experiencing an increasing demand from customers who expect products to be tailored to their exact needs rather than accepting general products based on average customer needs. This trend ha......: Variety, Design Principles, and Product Maturity.......Manufacturing companies that operate with products aimed at different market segments and applications are experiencing an increasing demand from customers who expect products to be tailored to their exact needs rather than accepting general products based on average customer needs. This trend has...... led to a new business paradigm, "mass customization", where companies strive to provide highly customized products while still maintaining the efficiency of the classical mass production enterprise. One of the key factors in mass customization has been efficient use of product platforms...

  17. Norwegian electricity market liberalisation: questions of cost calculation and price definition by grid operators

    International Nuclear Information System (INIS)

    Wild, J.; Vaterlaus, S.

    2002-01-01

    This report for the Swiss Federal Office of Energy (SFOE) presents the results of a study carried out on the Norwegian electricity market 10 years after its liberalisation. The similarity of the Norwegian market to the Swiss electricity market is discussed. Similarly to the proposed situation in Switzerland, the liberalisation in Norway foresaw no privatisation of public utilities and a model for the regulation of grid access was introduced. The report describes and comments on the various phases in which the liberalisation occurred and examines the various instruments used, e.g. to ensure that individual grid operators did not make undue profits from their monopoly. The methods used for the monitoring of grid operators' costs are described and the mechanisms involved in the definition of prices for grid services are examined, including measures taken when profits were too high or too low. The report is concluded with a discussion of the conclusions that can be drawn from the Norwegian model for Swiss market opening efforts

  18. Growing markets to sustain oil sands development

    International Nuclear Information System (INIS)

    Wise, T.H.

    2003-01-01

    The utilization of Alberta bitumen for the clean fuels market depends on upgrading, transportation, and refining processes. Forecasts show that oil sands production, which includes synthetic crude oil (SCO), will surpass declining conventional production in Western Canada. Several issues pose a challenge to the oil sands processing industry. The producers' market is affected by crude oil prices, market expansion options, diluent availability/cost, supply cost competitiveness, and regional processing. The common market issues include light/heavy crude prices, oil sands crude qualities, prices of oil sands crudes, pipeline infrastructure, and competitive supplies. The issues facing the refiners are: refining margins, security of crude supply, refined product quality, and competitive product supply. A brief review of markets for Canadian crude oil, including synthetic crude, was provided. The share of the Midwest market by Alberta must be retained and increased. The market expansion options were reviewed for both downstream (refining) and upstream (upgrading) operations. To reach more distant markets such as Southern Midwest, Washington, and California, new pipeline capacity would be required. The market is nearly saturated for Canada's heavy oil supply. More upgrading will be required as bitumen production increases. Market growth is still possible for Canada's SCO but according to forecasts, the market could also become saturated. To increase demand and allow supplies to grow, SCO prices may fall below light crude prices. It was noted that a balance must be achieved in order for producers to increase production and for refiner/upgraders to expand their conversion capacity. tabs., figs

  19. Technology transfer in a horizontally differentiated product-market

    NARCIS (Netherlands)

    Mukherjee, A.; Balasubramanian, N.

    1999-01-01

    This paper considers technology transfer in a Cournot-duopoly market where the firms produce horizontally differentiated products. It turns out that without the threat of imitation from the licensee, the licenser always transfers its best technology. However, the patent licensing contract consists

  20. Challenges for Marketers in Sustainable Production and Consumption

    Directory of Open Access Journals (Sweden)

    Caroline Oates

    2016-01-01

    Full Text Available As one of the biggest issues facing today’s global society, sustainability cuts across all areas of production and consumption and presents challenges for marketers who attempt to understand and incorporate sustainability in their everyday practices [1–3]. [...

  1. An Assessment of Theories Underlying the Operations of the Nigerian Stock Market

    Directory of Open Access Journals (Sweden)

    Chris O. Udoka

    2014-07-01

    Full Text Available This paper aimed at determining the theories and approaches that inform the operational efficiency of the Nigerian stock market, considering the economic, financial, political and environmental factors inducing shareholder behaviour in the market. Taking a desk review of the theories, against the wealth maximization expectations of investors, the paper notes that due to imperfections in the Nigerian stock market, certain policies are clearly unsuitable in informing shareholder behaviour and corporate managements’ relationship with them. Due to the several factors affecting dividend policy such as legal constraints, funding needs, control issue, debt obligation, investment opportunity, inflation, shareholders expectations etc, good planning must be put in place.

  2. Closer to Nature: the Ethics of ‘Green’ Representations in Animal Product Marketing

    DEFF Research Database (Denmark)

    Borkfelt, Sune; Kondrup, Sara Vincentzen; Gjerris, Mickey

    2013-01-01

    – thus attempting to display a green, eco-, climate-, and animal friendly production. The tension between marketing and the idea of ethical consumerism is apparent as the need for independent information to make value-based choices is challenged by the liberal rules of the market and more specifically......Empirical cases from the Danish food market are examined in order to critically discuss the respective modes of communication in light of the premises of socially responsible consumer marketing. This analysis suggests that specific marketing instruments are used to sell animal products by blurring...... by the lack of a restrictive food labelling policy. The relationship between the ways in which animal welfare is communicated and emphasized through food marketing, and commonly held perceptions of acceptable standards for animal welfare, is discussed and the need for transparency in the area of animal...

  3. Market opportunities and challenges for oil sands

    International Nuclear Information System (INIS)

    Wise, T.H.

    2004-01-01

    The use of Alberta bitumen as a clean fuel depends on upgrading, transportation, and refining processes. Forecasts show that oil sands production, which includes synthetic crude oil (SCO), will surpass declining conventional production from the Western Canada Sedimentary Basin. The challenges facing the oils sands processing industry include: crude oil prices which affect the producer's market; market expansion options; diluent availability/cost; supply cost competitiveness; and, regional processing. The common market issues include light/heavy crude prices, oil sands crude qualities, prices of oil sands crudes, pipeline infrastructure, and competitive supplies. The issues facing the refiners are: refining margins, security of crude supply, refined product quality, and competitive product supply. It was noted that Alberta must retain or increase its share of the Midwest market. The market expansion options were reviewed for both downstream (refining) and upstream (upgrading) operations. New pipeline capacity is needed to reach more distant markets such as Southern Midwest, Washington, and California. The market is nearly saturated for Canada's heavy oil supply. More upgrading will be required as bitumen production increases. Market growth is still possible for Canada's SCO but according to forecasts, the market could also become saturated. To increase demand and allow supplies to grow, SCO prices may fall below light crude prices. It was noted that a balance must be achieved in order for producers to increase production and for refiner/upgraders to expand their conversion capacity. 13 figs

  4. Marketing strategy and product performance: a study of selected ...

    African Journals Online (AJOL)

    Marketing strategy and product performance: a study of selected firms in Nigeria. ... Ethiopian Journal of Environmental Studies and Management ... This paper therefore recommends that business organisations should accord necessary ...

  5. China: EDF's feedback experience of reactor operating is essential to win international markets

    International Nuclear Information System (INIS)

    Maillart, H.

    2016-01-01

    The main assets of EDF on the Chinese nuclear power market is first, its very important feedback experience of reactor operations (EDF cumulates one year of reactor operations every week due to its fleet of 58 reactors), secondly the cooperation with China allowed China to enter nuclear energy in 1983 with the construction of the Daya Bay plant and now to develop its own technology: the CPR-1000 reactor. China is the world leader in terms of nuclear market dynamism with 30 reactors in operation, 24 reactors being built and 40 others planned. A new stage in the Franco-China cooperation would be to share relevant good practices in the managing of both French and Chinese fleets of reactors. EDF has upgraded its commercial international offer, it now proposes to cover all the stages of the nuclear power plant from site selection to plant deconstruction via construction, operation, maintenance and waste management which constitutes a commitment over a 100 year period. (A.C.)

  6. Measuring the agility of omnichannel operations: an agile marketing maturity model

    NARCIS (Netherlands)

    Hoogveld, M.; Koster, J.M.D.

    2016-01-01

    Agile is a widely accepted approach for software development. The deployment of agile in marketing practice is proliferating and appears also relevant for the dynamics and complexity of omnichannel operations. However, prior literature research showed that no well-founded method is available for

  7. Barriers to retail marketing of renewable energy products in an energy-rich province

    International Nuclear Information System (INIS)

    Haner, S.A.

    1999-01-01

    Personal experiences in attempting to market photovoltaics and other renewable energy products in Alberta, a province rich in energy sources, are recounted as part of an exploration of ways to help industry to develop strategies that will advance the acceptance of renewable energy products, particularly in areas of the world that are not concerned about energy supply. Social acceptability, emphasis on a healthy and convenient lifestyle associated with renewable energy products, practical, user-friendly products, and competitive prices, are some of the key elements in successfully marketing renewable energy products

  8. An Analysis of Brazilian Academic Production in Sports Marketing as a Multidisciplinary Field

    Directory of Open Access Journals (Sweden)

    Leandro Mazzei

    2013-12-01

    Full Text Available The Sport Industry has considerable numbers and its social, cultural, and economic impacts are significant in Brazil and worldwide. Marketing performs actions of creation, promotion, and delivery of products and services and applies techniques to influence the level, speed, and composition of consumption demand. Strategically, marketing can be critical to the growth of organizations. The purpose of this article was to evaluate the scientific production in Sports Marketing in Brazil, using a comprehensive database and considering this field in a multidisciplinary context of Sport Management. We concluded a low number of articles were published in Brazilian journals and identified primary or descriptive approaches. There are a predominance of "Essays" and issues related to the Promotion segment of the Sport Industry. This fact opens great prospects for the development of future research with Sports Marketing. Regardless of the current context, the need to apply marketing concepts in sport is effective mainly through the pressure for good sporting and economic results of sports’ organizations. This paper presented a frame of scientific production in Sports Marketing in Brazil, and identified some gaps that can be explored by researchers interested in this topic.

  9. The role of reserves and production in the market capitalization of oil and gas companies

    International Nuclear Information System (INIS)

    Ewing, Bradley T.; Thompson, Mark A.

    2016-01-01

    We examine the role proved reserves and production play in the market capitalization of publicly traded oil and gas companies engaged in the exploration and production of hydrocarbons. The paper provides two important contributions to the literature. First, we extend the existing research by utilizing the method of Robust Least Squares to estimate a multivariate market capitalization model that controls for firm type. Second, we document the impacts that oil and gas reserves to production ratios have on market capitalization. This is a key finding in the context of discounted net cash flow models and the findings suggest there is an optimal tradeoff between current and future production, given current volumes of reserves, the latter of which is valued positively by the market. Moreover, this optimal tradeoff or the optimal profit-maximizing intertemporal production choice is unique to the type of hydrocarbon being considered. Additionally, our findings highlight the importance of capital structure in the heavily capital intensive oil and gas industry. The results from this research should benefit both oil and gas companies and investors. Specifically, the results provide new and robust information as to the empirical relationships between key determinants of oil and gas company market valuations. - Highlights: • We utilized Robust Least Squares to estimate a multivariate market capitalization model. • There is a differential impact that oil and gas reserves to production ratios have on market capitalization. • The optimal profit-maximizing intertemporal production choice is unique to the type of hydrocarbon being considered. • Results provide new information as to the relationships between key determinants of oil and gas company market valuations.

  10. Using Labeled Choice Experiments to Analyze Demand Structure and Market Position among Seafood Products

    DEFF Research Database (Denmark)

    Nguyen, Thong Tien; Solgaard, Hans Stubbe; Haider, Wolfgang

    2018-01-01

    Understanding market competition and consumer preferences are important first steps in developing a business. In a competitive market, effectiveness of the various elements of a firm’s marketing mix depends not only on the absolute value of each element but also on the relative values......-employed consumers are the most sensitive to price. Four segments are identified and described in terms of both consumer characteristics and preferences. Our results are meaningful for producers and retailers to develop marketing strategies and production plan....... of the elements with respect to the firm’s position in the market. In this paper we analyze the demand structure and market positions for a variety of seafood products in the French retail market. We use a labeled choice experiment (LCE) to analyze twelve seafood species. The choice options are labeled...

  11. The Transportation Logistics of Manufactured Products in the Colombian Internal Market

    Directory of Open Access Journals (Sweden)

    Edisson Castro Escobar

    2014-12-01

    Full Text Available This paper tracks the transport logistics of the Colombian manufacturing industry in the domestic market, analyzing the direction and the volume of the cargo moved by road. The study is intended to identify some sectorial and regional enclaves of the industry that could be strategic for market diversification and to facilitate production chains. Estimates of land freight movements are made based on the origin-destination survey carried out by the Ministry of Transportation in 2008. The different regional and sectorial flows are projected through a geodetic network model. The results indicate that regional differences in product specialization explain the movement of cargo from specific industries, while in other cases there are no significant flows because the industries largely serve local markets.

  12. 19 CFR 12.45 - Transportation and marketing of prison-labor products.

    Science.gov (United States)

    2010-04-01

    ... 19 Customs Duties 1 2010-04-01 2010-04-01 false Transportation and marketing of prison-labor... SECURITY; DEPARTMENT OF THE TREASURY SPECIAL CLASSES OF MERCHANDISE Merchandise Produced by Convict, Forced, Or Indentured Labor § 12.45 Transportation and marketing of prison-labor products. If any apparent...

  13. Frame conditions for a well-functioning end user market

    International Nuclear Information System (INIS)

    Livik, Klaus

    1997-10-01

    The aim of this report is to describe and define different frame conditions being necessary for the development of a well-functioning end user market. The report describes the sharing of roles between end users, grid owners, suppliers, system operators and market operators in the power market, and it points out how the interplay between these roles should be arranged. A particular attention is laid on how to involve the end user relations into the five different market roles during the development of a more active end user market. Products and eventual potentials are described and discussed being based on estimates as well as load measurements. 17 figs., 4 tabs

  14. International coal trade: the evolution of a global market

    International Nuclear Information System (INIS)

    1998-01-01

    The international coal market has developed over the last 25 years to a mature stable market, largely free of government involvement. It is evident, however, that while the coal market is considered widely to be reliable and mature, there is only limited understanding of the way in which the market operates. Understanding energy market mechanisms is fundamental to encourage confidence in the continuing performance of liberalized markets. This publication seeks to address this need by providing a brief descriptive analysis of the operation of the coal market. The report draws attention to the considerable changes that have been experienced to date in the market, where freely operating market mechanisms have coped well. Further change is on the horizon. Coal demand in Europe is stagnating while growing rapidly in Asia. The once-dominant European market remains the region where price is formed but the Asian market is growing rapidly and becoming more flexible. Increasing competition for market share, low margins, and pressure on utilities to reduce costs as electricity markets are liberalized, will continue to stimulate productivity improvement and may lead to innovations in marketing to cope with stable real prices, high transport, and transaction costs

  15. IT use, productivity, and market power in banking

    NARCIS (Netherlands)

    Koetter, Michael; Noth, Felix

    2013-01-01

    Information management is a core process in banking that can resolve information a symmetries and thereby help to mitigate competitive pressure. We test if the use of information technology (IT) contributes to bank output, and how IT-augmented bank productivity relates to differences in market

  16. MARKETING OF TRADITIONAL PRODUCT IN TRANSYLVANIA

    OpenAIRE

    M. MATIUTI; A. T. BOGDAN

    2009-01-01

    Transylvania and the Banat are two historical regions that gave birth to several domestic animal breeds. Over the last 15 years, number have sunken dramatically, because these local breeds have been greatly replaced by imported ones. Although very many so- called agrotouristic pensions are now on the market, only about 1% of them promote real traditional food products obtained from local animal breeds. Only few people, especially old people, know traditional recipes older than two or three hu...

  17. Product Market Deregulation and Employment Outcomes

    OpenAIRE

    Senftleben-König, Charlotte

    2014-01-01

    This paper investigates the short- and medium-term effects of the deregulation of shopopening hours legislation on retail employment in Germany. In 2006, the legislative competence was shifted from the federal to the state level, leading to a gradual deregulation of shop opening restrictions in most of Germany’s sixteen federal states. The paper exploits regional variation in the legislation in order to identify the effect product market deregulation has on retail employment. We find robust e...

  18. Resource Communication Technology and Marketing of Textile Products: A U.S. Textile Industry Case Study

    Science.gov (United States)

    Baah, Anthony

    2010-01-01

    The purpose of the qualitative positivistic case study was to explore whether resource communication technology has helped or would help the marketing of textile products in the U.S. textile industry. The contributions of human capital in the marketing department, the marketing-demand information system function, and the product supply chain…

  19. Integrating wind output with bulk power operations and wholesale electricity markets

    International Nuclear Information System (INIS)

    Hirst, E.

    2002-01-01

    Wind farms have three characteristics that complicate their widespread application as an electricity resource: limited control, unpredictability and variability. Therefore the integration of wind output into bulk power electric systems is qualitatively different from that of other types of generators. The electric system operator must move other generators up or down to offset the time-varying wind fluctuations. Such movements raise the costs of fuel and maintenance for these other generators. Not only is wind power different, it is new. The operators of bulk power systems have limited experience in integrating wind output into the larger system. As a consequence, market rules that treat wind fairly - neither subsidizing nor penalizing its operation - have not yet been developed. The lack of data and analytical methods encourages wind advocates and sceptics to rely primarily on their biases and beliefs in suggesting how wind should be integrated into bulk power systems. This project helps fill this data and analysis gap. Specifically, it develops and applies a quantitative method for the integration of a wind resource into a large electric system. The method permits wind to bid its output into a short-term forward market (specifically, an hour-ahead energy market) or to appear in real time and accept only intrahour and hourly imbalance payments for the unscheduled energy it delivers to the system. Finally, the method analyses the short-term (minute-to-minute) variation in wind output to determine the regulation requirement the wind resource imposes on the electrical system. (author)

  20. Labour Market Policies for Encouraging Economic Activity and Labour Productivity in Bulgaria

    OpenAIRE

    Beleva, Iskra

    2016-01-01

    This article aims to present the recent labour market policies for encouraging economic activity of working age population, labour market inclusion and increasing labour productivity. It points out that a number of different programs and labour market measures have been implemented in Bulgaria in the last twenty years. The results of the analysis show up both positive and negative features of the implemented policies. These policies contribute to increasing labour market inclusion in the shor...

  1. Ideal Operation of a Photovoltaic Power Plant Equipped with an Energy Storage System on Electricity Market

    Directory of Open Access Journals (Sweden)

    Markku Järvelä

    2017-07-01

    Full Text Available There is no natural inertia in a photovoltaic (PV generator and changes in irradiation can be seen immediately at the output power. Moving cloud shadows are the dominant reason for fast PV power fluctuations taking place typically within a minute between 20 to 100% of the clear sky value roughly 100 times a day, on average. Therefore, operating a utility scale grid connected PV power plant is challenging. Currently, in many regions, renewable energy sources such as solar and wind receive feed-in tariffs that ensure a certain price for the energy. On the other hand, electricity markets operate on a supply-demand principle and a typical imbalance settlement period is one hour. This paper presents the energy, power and corresponding requirements for an energy storage system in a solar PV power plant to feed the power to the grid meeting the electricity spot markets practices. An ideal PV energy production forecast is assumed to be available to define reference powers of the system for the studied imbalance settlement periods. The analysis is done for three different PV system sizes using the existing irradiance measurements of the Tampere University of Technology solar PV power station research plant.

  2. Does an Environmental Marketing Strategy Influence Marketing and Financial Performance? A Study of Indonesian Exporting Firms

    Directory of Open Access Journals (Sweden)

    Kardison Lumban Batu

    2017-01-01

    Full Text Available Purpose – Broadly speaking, the implementation of green practice leads to higher performance in exporting firms. To test this concept empirically, this study proposes environmental marketing strategy as an antecedent of product differentiation and cost leadership as a means to promote marketing and financial performance. Design/Methodology/Approach – This study was conducted on 388 respondents serving as operational, production, and marketing managers of Indonesian exporting firms and used structural equation modelling (SEM with AMOS 18 as an analysis technique. Findings and implications – The findings revealed that environmental marketing strategy significantly influences product differentiation and cost leadership. More specifically, product differentiation simultaneously influences marketing and financial performance. However, cost leadership influences financial performance but not marketing performance. This study implies the importance of environmental orientation in setting a firm strategy and promoting the performance of international firms. Limitations – The measurement items proposed in this study were adopted from studies conducted in developed countries; they have not been proven appropriate for direct application in developing countries such as Indonesia. Originality – This study is original in that it explores the importance of environmental studies in setting a firm strategy and promoting the performance of international business.

  3. Geothermal power production in future electricity markets-A scenario analysis for Germany

    International Nuclear Information System (INIS)

    Purkus, Alexandra; Barth, Volker

    2011-01-01

    Development and diffusion of new renewable energy technologies play a central role in mitigating climate change. In this context, small-scale deep geothermal power has seen growing interest in recent years as an environmentally friendly, non-intermittent energy source with large technical potential. Following the first successful demonstration projects, the German geothermal industry is currently experiencing an internationally unparalleled growth. In this study we explore the factors driving this development, and the role geothermal power production could play in the future of the German electricity market. For this, we apply the scenario technique, based on literature analysis and interviews with companies operating actively in the field. Our findings highlight the importance of political support and framework conditions in the electricity market, with the best prospects in a decentralised energy system based on renewable energy sources, where high investment costs and the risk of discovery failure are balanced by the benefits of low-carbon base load power. - Research highlights: → Small scale geothermal plants could provide base load for RES based power systems. → New technologies allow its use even in geologically inactive regions like Germany. → Key factors for growth are political support and power market framework conditions. → Main investment barriers are comparatively high investment costs and discovery risks. → Scale of use depends on technological evolution and energy system structure.

  4. Using buzz marketing to promote ideas, services, and products.

    Science.gov (United States)

    Holdford, David A

    2004-01-01

    To (1) discuss buzz marketing, contrast it with traditional forms of promotional communications, and provide guidelines for use and (2) describe a successful buzz-marketing program used by Sentara Healthcare to decrease overuse and inappropriate use of antibiotic medications. An English-language-only literature search of ABI Inform, Lexus-Nexus, InfoTrac, and university library databases from 1980 to the present using the keywords buzz, word of mouth, opinion leader, and thought leader. Articles and books were cross referenced for other works of interest. Performed by the author for their contribution to an exploratory analysis of this topic. Performed by the author. Buzz marketing is an indirect communications method that has been used successfully in the promotion of a wide variety of products, services, and ideas. By identifying and cultivating nonmedia opinion leaders, the technique generates word-of-mouth communications between these early adopters of products and services and the early and late majority of people who tend to follow their lead. Opinion leaders can be categorized as ordinary or extraordinary, technical or social, and specialist or generalist, depending on the nature of their communications, expertise, and range of knowledge. Buzz marketing is most useful for ideas that are memorable, produce small changes in behavior that have big effects over time, and have the potential to reach a "tipping point" in terms of momentum among a target population. Pharmacists can use buzz marketing for promoting innovative services such as pharmaceutical care. A case study is presented on the use of buzz marketing by a health system for decreasing antibiotic resistance through lessening of public demand for antibiotics and support of physicians in prescribing the agents appropriately. Buzz marketing is a potent force in the promotion of pharmaceuticals and can be used by pharmacists. It works best when patients perceive the benefits of innovations. Providing

  5. A Market-oriented Approach To Maximizing Product Benefits: Cases in U.S. Forest Products Industries

    Science.gov (United States)

    Vijay S. Reddy; Robert J. Bush; Ronen Roudik

    1996-01-01

    Conjoint analysis, a decompositional customer preference modelling technique, has seen little application to forest products. However, the technique provides useful information for marketing decisions by quantifying consumer preference functions for multiattribute product alternatives. The results of a conjoint analysis include the contribution of each attribute and...

  6. Marketing E-Commerce by Social media using Product Recommendations and user Embedding

    Science.gov (United States)

    Ramalingam, V. V.; Pandian, A.; Masilamani, Kirthiga

    2018-04-01

    MarketingE-CommercebySodal media is the best way to improve marketing and business widely.The major issues faced with E-commerce and Social media interfacing is cold- start cross-site problem. The cold-start problem occurs at a situation when user is not having the history of purchase records.For the user who does not have a history of purchase records, we have introduced a method of finding the users’ interested product without knowing any of the demographic information of the user. The product is recommended on basesof visits i.e., the item which is most likely to be visited by the users occur in the hit list. This product is rated at the top position for the users to purchase. The e-commerce with social media sites uses the strategy of user embedding and product recommendations. The product recommendations are achieved by incorporating LatentDirichlet Allocation(LDA), Re Ranking and Collaborative Filtering algorithms. The proposed framework can enhance the recommendation system by embedding products and users. This shows the potential of solving cold-start cross-site problem across the e-commerce and social media sites and enhances the marketing strategy.

  7. Traditional products – vectors of sustainable development on the regional and national markets

    Directory of Open Access Journals (Sweden)

    Georgică Gheorghe

    2013-11-01

    Full Text Available Traditional products represent an important component of the Romanian culture, of the Romanian identity, of the national heritage. In order to succeed imposing over fakes on the market, this product’s regime must be very well defined and regulated by the acting legislation. While also sanctioning those who produce the so called traditional products, for which they ask a price that is usually greater, offering – not in few cases, products which can affect the consumers’ health through their contents of additives or other substances that have no connection to the traditional preparation methods. The purpose of this paper was to review the main traditional Romanian products, by geographic area and finding the clients’ interest towards buying such products. The analysis is realised from the point of view of a sustainable development of this sector and by areas of provenience. In order to observe what types of traditional products are demanded on the market a research from secondary sources has been made, by analysing the information provided by the Ministry of Agriculture and Rural Development, in the period of 1 – 20 September, and also a direct marketing research realised in the virtual environment, which followed the investigation of the main dimension/characteristics of the consumers behaviour towards the traditional products that exist on the Romanian market.

  8. Market research companies and new product development tools

    NARCIS (Netherlands)

    Nijssen, E.J.; Frambach, R.T.

    1998-01-01

    This research investigates (1) the share of new product development (NPD) research services in market research (MR) companies’ turnover, (2) MR companies’ awareness and use of NPD tools and the modifications made to these NPD tools, and (3) MR company managers’ perceptions of the influence of client

  9. Market research companies and new product development tools

    NARCIS (Netherlands)

    Nijssen, Edwin J.; Frambach, Ruud T.

    1998-01-01

    This research investigates (1) the share of new product development (NPD) research services in market research (MR) companies' turnover, (2) MR companies' awareness and use of NPD tools and the modifications made to these NPD tools, and (3) MR company managers' perceptions of the influence of client

  10. Current situation by product advertising on the czech market

    OpenAIRE

    Jitka Červencová

    1998-01-01

    Advertising represents for producers the least expensive admission to an ample market and it enables to consumers to orient at the market. All advertising means serve to intensifying of the product sale or image of firm. The article describes current situation in the area of exquisite instruments of advertising and next a firm's deciding if it hires an advertising agency or if carries out advertising on their own - what advantages and risks result from the cooperation of the firm and the agen...

  11. The consequences of product markets globalization for Ukraine’s national economy

    Directory of Open Access Journals (Sweden)

    Ivashchenko Maryna

    2016-04-01

    Full Text Available The features of global commodity markets have been considered in the article. The purpose of the article is to identify the sources and consequences of commodity markets globalization observable in the world economy and to develop the recommendations as for the state and corporate governance in the context of global competition. The author’s attention is paid to transnational corporations that make up the most significant competition in the global commodity markets. The influence of transnational business on product markets has been investigated. The last is defined as a product of globalization on the one hand, and becomes a catalyst of globalization processes on the other hand. Also the place of Ukraine in global ratings has been traced. It has been proved that the most effective way of behavior of Ukrainian enterprises on the global commodity markets among all the possible variants is the way of innovation development. Despite the reduction of the government regulatory role in the global economy it has been recommended the adoption of effective management decisions to support of the domestic producers but not at the expense of a healthy global competition.

  12. The Nature and Operation of Training Institutes: A Generic Marketing Plan for Community Colleges.

    Science.gov (United States)

    Vivelo, Frank R.

    1991-01-01

    Discusses marketing problems and opportunities associated with satisfying demand, product-consumer match, support services, personnel, and personal involvement. Identifies overall marketing and business/financial goals and related objectives. Covers action plans, performance evaluations, curriculum design, advisory committee participation and…

  13. Product development strategy in the Danish agricultural complex: Global interaction with clusters of marketing excellence

    DEFF Research Database (Denmark)

    Kristensen, Preben Sander

    1992-01-01

    A study of the Danish foods industry shows that producers of food products have built up and maintain development of end-user products in interaction with customers in distant sophisticated markets. Concurrently, the Danish agro-industrial complex been singled out in other studies as a paradigmatic...... produce and utilize sticky and fastchanging information about production and markets respectively. It is precisely by not interacting wi market business-to-business demand from changing end-user market that the Danish agro-industrial complex has avoided being insulated. The managerial implication...... is that a company in search of partners for joint development in global agro-industra networks can realize a competitive advantage by applying a market view that is euclidean upstream and equidstant downstream....

  14. The emerging "fans economy" marketing mode in digital consuming products industry in China

    OpenAIRE

    Wu, Chao

    2015-01-01

    The purpose of this thesis was to identify the new marketing mode in the consuming products industry and to discuss its feasibility to apply the emerging marketing mode into other industries or countries. The new marketing mode is called the “Fans economy” marketing mode. The objectives of the thesis are comparing the new marketing mode with the traditional one rather than challenging it, so that the thesis can make the analysis about the advantages and the disadvantages of the new marketing ...

  15. Tobacco Marketing Receptivity and Other Tobacco Product Use Among Young Adult Bar Patrons.

    Science.gov (United States)

    Thrul, Johannes; Lisha, Nadra E; Ling, Pamela M

    2016-12-01

    Use of other tobacco products (smokeless tobacco, hookah, cigarillo, and e-cigarettes) is increasing, particularly among young adults, and there are few regulations on marketing for these products. We examined the associations between tobacco marketing receptivity and other tobacco product (OTP) use among young adult bar patrons (aged 18-26 years). Time-location sampling was used to collect cross-sectional surveys from 7,540 young adult bar patrons from January 2012 through March of 2014. Multivariable logistic regression analyses in 2015 examined if tobacco marketing receptivity was associated (1) with current (past 30 day) OTP use controlling for demographic factors and (2) with dual/poly use among current cigarette smokers (n = 3,045), controlling for demographics and nicotine dependence. Among the entire sample of young adult bar patrons (Mean age  = 23.7, standard deviation = 1.8; 48.1% female), marketing receptivity was consistently associated with current use of all OTP including smokeless tobacco (adjusted odds ratio [AOR]= 2.56, 95% confidence interval [CI] 2.08-3.16, p marketing receptivity was significantly associated with use of smokeless tobacco (AOR = 1.63, 95% CI 1.22-2.18, p marketing receptivity. Efforts to limit tobacco marketing should address OTP in addition to cigarettes. Copyright © 2016 Society for Adolescent Health and Medicine. Published by Elsevier Inc. All rights reserved.

  16. The relationship between in-store marketing and observed sales for organic versus fair trade products

    NARCIS (Netherlands)

    Herpen, van E.; Nierop, van J.E.M.; Sloot, L.M.

    2012-01-01

    To stimulate sales of sustainable products, such as organic and fair trade products, retailers need to know whether their in-store instruments effectively enhance market shares. This study uses sales data and a multilevel modeling approach to explain the market shares of sustainable products

  17. The relationship between in-store marketing and observed sales for organic versus fair trade products

    NARCIS (Netherlands)

    van Herpen, Erica; van Nierop, Erjen; Sloot, Laurens

    To stimulate sales of sustainable products, such as organic and fair trade products, retailers need to know whether their in-store instruments effectively enhance market shares. This study uses sales data and a multilevel modeling approach to explain the market shares of sustainable products

  18. Renewable energy sources offering flexibility through electricity markets

    DEFF Research Database (Denmark)

    Soares, Tiago

    governments. Renewable energy sources are characterized by their uncertain and variable production that limits the current operation and management tools of the power system. Nevertheless, recent developments of renewable energy technologies enable these resources to provide, to some extent, ancillary......All over the world, penetration of renewable energy sources in power systems has been increasing, creating new challenges in electricity markets and for operation and management of power systems, since power production from these resources is by nature uncertain and variable. New methods and tools...... in both energy and reserve markets. In this context, the main contribution of this thesis is the design and development of optimal offering strategies for the joint participation of renewables in the energy and reserve markets. Two distinct control policies for the splitting of available wind power...

  19. Exploring policy impacts for servicising in product-based markets : A generic agent-based model

    NARCIS (Netherlands)

    van der Veen, R.A.C.; Kisjes, K.H.; Nikolic, I.

    2017-01-01

    The shift to markets based on servicising, i.e. market-level transitions from product-based to service-based production and consumption patterns, may contribute to achieve absolute decoupling, i.e. the combined development of economic growth and environmental impact reduction. However, the

  20. The European market of renewable energies

    International Nuclear Information System (INIS)

    Anon.

    2011-09-01

    This market study on renewable energies presents: 1 - the different renewable energy industries for power generation: the field of renewable energies (hydropower, wind power, solar energy, geothermal energy and biomass power plants) and their common points, their characteristics, advantages and constraints; 2 - the political and regulatory context with its ambitious goals: main steps of worldwide negotiations, Europe and the management of CO 2 emissions, stiffening of the environmental regulation, the energy/climate package and the efforts to be borne by the different member states; 3 - Economy of the sector and the necessary public support: investment and production costs by industry, wholesale prices and competitiveness of the different power generation means, government's incentives for projects profitability; 4 - dynamics of the European market of renewable energies: energy-mix and evolution of the renewable energies contribution in the world and in the European Union, key-figures by country and by industry (installed capacity, production, turnover, employment); 5 - medium-term development perspectives: 2020 prospect scenarios, evolution of the energy mix, perspectives of development for each industry; 6 - the strengths in presence in the domain of facilities: main manufacturers, market shares, innovations, vertical integration, external growth; 7 - the strengths in presence in the domain of power facilities operation: main European operators, position and ranking, installed capacities, projects portfolio; 8 - medium-term perspectives of reconfiguration: best-positioned operators in a developing market, future of European manufacturers with respect to Asian ones, inevitable concentration in the operation sector. (J.S.)

  1. Integrating intermittent energy sources in liberalized electricity markets: from technical costs to economic penalties as a result of market rules

    International Nuclear Information System (INIS)

    Menanteau, Ph.; Finon, D.; Lamy, M.L.

    2003-06-01

    With the aim of preventing climatic change and ensuring the security of energy supplies, the recent European Directive on renewable energy production sources is aimed at bringing about a very substantial increase in electricity production from renewable sources in Europe by the 2010 horizon. Generally speaking, production of electricity from renewable sources will be assured by biomass and wind, and to a lesser extent by micro hydro, technologies whose characteristics are very different from the point of view of their integration into the electricity system. Their inclusion in the electricity systems will cause problems because of the intermittent nature of the production, a factor that does not enter into the paradigms of producers, system operators or regulators. The problems raised by the integration of intermittent production are technical in nature (risk of non-availability in peak periods, the need for additional reserves) and will incur adjustment costs, but the way in which the electricity markets function will impose economic penalties generally more substantial than the added technical costs. In this paper are examined in succession: (i) the additional costs raised by intermittence; (ii) the economic penalties imposed by the operating rules of de-regulated electricity markets with electricity production from renewable sources included, with particular reference to the case of the British and Nordic markets; and (iii) an analysis of the options that could limit the gap between the additional cost of intermittent production for the system and the adjustment surcharges imposed by the electricity markets, with the aim of reducing the tension between the deregulation of the electricity market and promoting the development of renewable energy sources. (A.L.B.)

  2. Retail Productivity: Investigating the Influence of Market Size and Regional Hierarchy

    OpenAIRE

    Öner, Özge

    2014-01-01

    This paper investigates the determinants of the productivity of independent retail stores in Sweden by focusing on the impact of market size and regional hierarchy while controlling for several store and employee characteristics over time. The analysis utilizes Swedish store-level data for the years 2002–2008. To capture the urban-periphery interaction in retail markets, the analysis (i) uses an accessible market potential measure, which captures the impact of the potential demand both in clo...

  3. Technological trends, global market, and challenges of bio-ethanol production.

    Science.gov (United States)

    Mussatto, Solange I; Dragone, Giuliano; Guimarães, Pedro M R; Silva, João Paulo A; Carneiro, Lívia M; Roberto, Inês C; Vicente, António; Domingues, Lucília; Teixeira, José A

    2010-01-01

    Ethanol use as a fuel additive or directly as a fuel source has grown in popularity due to governmental regulations and in some cases economic incentives based on environmental concerns as well as a desire to reduce oil dependency. As a consequence, several countries are interested in developing their internal market for use of this biofuel. Currently, almost all bio-ethanol is produced from grain or sugarcane. However, as this kind of feedstock is essentially food, other efficient and economically viable technologies for ethanol production have been evaluated. This article reviews some current and promising technologies for ethanol production considering aspects related to the raw materials, processes, and engineered strains development. The main producer and consumer nations and future perspectives for the ethanol market are also presented. Finally, technological trends to expand this market are discussed focusing on promising strategies like the use of microalgae and continuous systems with immobilized cells. Copyright © 2010 Elsevier Inc. All rights reserved.

  4. Are pharmaceutical marketing decisions calibrated to communications effects?

    Science.gov (United States)

    Cavusgil, Erin; Calantone, Roger

    2011-10-01

    Marketing managers continually struggle with how to maximize the effects of an integrated marketing communications strategy. The growing number of available communication outlets, as well as highly varying competitive landscapes, adds further complexity to this challenge. This empirical study examines the differential impact within a pharmaceutical market therapeutic category where both "push" and "pull" communication strategies operate on consumers and gatekeepers alike, in an atmosphere of unrelenting product innovation and broad competition. Furthermore, we explore how two contingency variables-(a) the competitive landscape, and (b) the product's length of time on the market-interact with these communication efforts and affect brand and category sales.

  5. Technology choices for new entrants in liberalized markets. The value of operating flexibility and contractual arrangements

    International Nuclear Information System (INIS)

    Roques, Fabien A.

    2008-01-01

    New entrants in liberalized electricity markets which are not vertically integrated and do not operate a large and diversified portfolio of generation technologies are likely to favour technologies which offer the best prospects to manage fuel and electricity price risks through contractual arrangements and operating flexibility. Monte Carlo simulations of a discounted cash flow model of investment in combined cycle gas turbine (CCGT), coal and nuclear power plant are run to compare the impact of fuel and electricity price risks on these different technologies, as well as the value of operating flexibility and contractual hedges. In the absence of long-term fixed-price power purchase contracts, CCGT is the least risky option as its cash flow is 'self-hedged' given the high correlation between electricity and gas prices observed in many markets. Moreover, the value associated with operating flexibility and arbitrage between gas and power market is greater for CCGT plant. This makes CCGT particularly attractive to new entrants. (author)

  6. PRODUCT EFFICIENCY IN THE SPANISH AUTOMOBILE MARKET

    Directory of Open Access Journals (Sweden)

    González, Eduardo

    2013-01-01

    Full Text Available This paper evaluates product efficiency in the Spanish automobile market. We use non parametric frontier techniques in order to estimate product efficiency scores for each model. These scores reflect the minimum price for which each car could be sold, given the bundle of tangible features it offers in comparison to the best-buy models. Unlike previous research, we use discounted prices which have been adjusted by car dealerships to meet sale targets. Therefore, we interpret the efficiency scores as indicators of the value of the intangible features of the brand. The results show that Audi, Volvo, Volkswagen and Mercedes offer the greatest intangible value, since they are heavily overpriced in terms of price/product ratios. Conversely, Seat, Kia, Renault and Dacia are the brands that can be taken as referent in terms of price/product ratios.

  7. Price and inventory dynamics in petroleum product markets

    International Nuclear Information System (INIS)

    Considine, T.J.; Heo, Eunnyeong

    2000-01-01

    Unlike many studies of commodity inventory behavior, this paper estimates a model with endogenous spot and forward prices, inventories, production, and net imports. Our application involves markets for refined petroleum products in the United States. Our model is built around the supply and demand for storage. We estimate the model using Generalized Method of Moments and perform dynamic, simultaneous simulations to estimate the impacts of supply and demand shocks. Supply curves for the industry are inelastic and upward sloping. High inventory levels depress prices. Inventories fall in response to higher sales, consistent with production smoothing. Under higher input prices, refiners reduce their stocks of crude oil but increase their product inventories, consistent with cost smoothing. In some cases, imports of products are more variable than production or inventories. 25 refs

  8. Economic assessment and optimal operation of CSP systems with TES in California electricity markets

    Science.gov (United States)

    Dowling, Alexander W.; Dyreson, Ana; Miller, Franklin; Zavala, Victor M.

    2017-06-01

    The economics and performance of concentrated power (CSP) systems with thermal energy storage (TES) inherently depend on operating policies and the surrounding weather conditions and electricity markets. We present an integrated economic assessment framework to quantify the maximum possible revenues from simultaneous energy and ancillary services sales by CSP systems. The framework includes both discrete start-up/shutdown restrictions and detailed physical models. Analysis of coinci-dental historical market and meteorological data reveals provision of ancillary services increases market revenue 18% to 37% relative to energy-only participation. Surprisingly, only 53% to 62% of these revenues are available through sole participation in the day-ahead market, indicating significant opportunities at faster timescales. Motivated by water-usage concerns and permitting requirements, we also describe a new nighttime radiative-enhanced dry-cooling system with cold-side storage that consumes no water and offers higher effciencies than traditional air-cooled designs. Operation of this new system is complicated by the cold-side storage and inherent coupling between the cooling system and power plant, further motivating integrated economic analysis.

  9. Organizing product innovation: hierarchy, market or triple-helix networks?

    Science.gov (United States)

    Fitjar, Rune Dahl; Gjelsvik, Martin; Rodríguez-Pose, Andrés

    This paper assesses the extent to which the organization of the innovation effort in firms, as well as the geographical scale at which this effort is pursued, affects the capacity to benefit from product innovations. Three alternative modes of organization are studied: hierarchy, market and triple-helix-type networks. Furthermore, we consider triple-helix networks at three geographical scales: local, national and international. These relationships are tested on a random sample of 763 firms located in five urban regions of Norway which reported having introduced new products or services during the preceding 3 years. The analysis shows that firms exploiting internal hierarchy or triple-helix networks with a wide range of partners managed to derive a significantly higher share of their income from new products, compared to those that mainly relied on outsourcing within the market. In addition, the analysis shows that the geographical scale of cooperation in networks, as well as the type of partner used, matters for the capacity of firms to benefit from product innovation. In particular, firms that collaborate in international triple-helix-type networks involving suppliers, customers and R&D institutions extract a higher share of their income from product innovations, regardless of whether they organize the processes internally or through the network.

  10. Behaviour of subjects of the independent retail market in distribution process of food products

    Directory of Open Access Journals (Sweden)

    Marek Záboj

    2004-01-01

    Full Text Available The paper deal with the actual situation on the Czech independent retail market. Multinational retail chains represent the thread to small and medium sized trade firms due to large range of products, stronger position in negotiations with suppliers and financial power. That is reason why others independent retailers have to co-operate together and obtain the same advantages. Nowadays the discuss among Czech wholesale stocks with their retail nets is in progress. This discussion is aimed to establishing the Czech trade strategic alliance (TSA CZ as an instrument for increasing of competitive ability. That is necessary also for connection with some other foreign or global trade alliance. Present situation offers to collaborate with two trade systems. The first is CBA operating in nine countries of the Central and Eastern Europe and the second is MARKANT working mainly in Germany and Austria. It seems TSA CZ has to decide between two business concepts – east or west. During the decision making is important to re-cognize what is more sufficient not only for the Czech trade firms on independent market but also for the Czech customer because satisfaction his needs and wants should be the mission of all retailers.

  11. Effect of Appropriate Marketing Mix Strategies on Iranian Protein Products Export Performance

    OpenAIRE

    Hossein Rezaie Dolatabadi; Mohammad Hossein Forghani; Seyed Mehdi Tabatabaee; Fatemeh Faghani

    2013-01-01

    The purpose of the present paper is to examine effect of effect of appropriate marketing mix strategies on Iranian protein products export performance. 4P (Price, Product, Place, Promotion) were selected as marketing strategies. The data used to test the hypotheses were collected through an online standard questionnaire. The respondents were asked to rate on the scale between strongly agree and strongly Disagree. Reliability of questionnaire was measured using Cronbach Coefficient Alpha. The ...

  12. Association of bond, market, operational, and financial factors with multi-hospital system bond issues.

    Science.gov (United States)

    Carpenter, C E; McCue, M J; Hossack, J B

    2001-01-01

    Despite the growth of multi-hospital systems in the 1990s, their performance in the tax-exempt bond market has not been adequately evaluated. The purpose of this study is to compare bonds issued by multi-hospital systems to those issued by individual hospitals in terms of bond, market, operational, and financial characteristics. The study sample includes 2,078 newly issued, tax-exempt, revenue bonds between 1991 and 1997. The findings indicate that multi-hospital systems issued larger amounts of debt at a lower cost, were more likely to be insured, had higher debt service coverage and higher operating margins.

  13. Advertising and other forms of marketing communications in Serbian automotive market

    Directory of Open Access Journals (Sweden)

    Marinković Ivan

    2009-01-01

    Full Text Available Development of quality product, attractive pricing strategy and 'just in time' distribution system is no longer sufficient marketing approach. Companies have to communicate actively and in two way manner, not just with the consumers but with everyone involved in business operations. Today, there is no more discussions about necessity of marketing communications but what to communicate, with whom and how often. Advertising is the dominant form of marketing communications in automotive market in Serbia. Consideration of possible relations between advertising and other forms of marketing communication is the necessary step in the process of implementation of the integrated marketing communications (IMC concept as the concept of added value of overall marketing communication based on creation of specific relationship between respective forms of marketing communication, combining them in order to transmit distinctive appeal along with integration of the respective messages. The aim of this paper is identification of the basic characteristics of the other forms of marketing communications in relation to advertising as the precondition for integration of marketing communications and creation of synergy effect in transmit ion of the integral message in the automotive market in Serbia. .

  14. Dairy operation management practices and herd milk production.

    Science.gov (United States)

    Losinger, W C; Heinrichs, A J

    1996-03-01

    A national US survey collected data on herd milk production and management of Holstein herds. Step-wise selection identified management practices that were related to herd milk production using only operations that calculated herd milk production as well as using data from all operations. Results were similar. Milk production was highest in the West. Operations with 25% registered cattle had higher production than operations with no registered cattle. Dairy operations that reported a mean BW > 545 kg at first calving had higher mean milk production than operations with a mean BW or = 27 mo at first calving. In addition, use of the following management practices was associated with higher rolling herd average milk production: calves born in individual areas in buildings, calves hand-fed first colostrum, starter grain fed to preweaned calves, ionophores fed to heifers from birth to first calving, DHIA record-keeping system used, computerized records, and no new cattle introduced in the previous 12 mo.

  15. Global Market Entry Strategy and Point-A Perspective of Chinese Pharmaceutical Enterprise

    Institute of Scientific and Technical Information of China (English)

    TonyZhang

    2003-01-01

    After joining WTO, China will not only open its door wider to foreign investment and operations in Chinese market, but also play an increasing role in global market. However, unlike many other Chinese industries that are already major suppliers or producers of consumer products at global market, majority of pharmaceutical enterprises in China remain domestic operations. Today there are still major obstacles for Chinese pharmaceutical enterprises to overcome in entering key markets such as US and Europe.

  16. Test marketing for value-added root and tuber based products in ...

    African Journals Online (AJOL)

    Test marketing for value-added root and tuber based products in Ikwuano local government area ... JE Ewuziem, C Aniedu, E Oti, VO Onyenobi ... root and tuber based products, developed at National Root Crops Research Institute, Umudike.

  17. Technology diffusion of energy-related products in residential markets

    Energy Technology Data Exchange (ETDEWEB)

    Davis, L.J.; Bruneau, C.L.

    1987-05-01

    Acceptance of energy-related technologies by end residential consumers, manufacturers of energy-related products, and other influential intermediate markets such as builders will influence the potential for market penetration of innovative energy-related technologies developed by the Department of Energy, Office of Building and Community Systems (OBCS). In this report, Pacific Northwest Laboratory reviewed the available information on technology adoption, diffusion, and decision-making processes to provide OBCS with a background and understanding of the type of research that has previously been conducted on this topic. Insight was gained as to the potential decision-making criteria and motivating factors that influence the decision-maker(s) selection of new technologies, and some of the barriers to technology adoption faced by potential markets for OBCS technologies.

  18. Analysis of the Effects of a Flexible Ramping Ancillary Service Product on Power System Operations: Preprint

    Energy Technology Data Exchange (ETDEWEB)

    Krad, Ibrahim; Ibanez, Eduardo; Ela, Erik

    2015-10-19

    The recent increased interest in utilizing variable generation (VG) resources such as wind and solar in power systems has motivated investigations into new operating procedures. Although these resources provide desirable value to a system (e.g., no fuel costs or emissions), interconnecting them provides unique challenges. Their variable, non-controllable nature in particular requires significant attention, because it directly results in increased power system variability and uncertainty. One way to handle this is via new operating reserve schemes. Operating reserves provide upward and downward generation and ramping capacity to counteract uncertainty and variability prior to their realization. For instance, uncertainty and variability in real-time dispatch can be accounted for in the hour-ahead unit commitment. New operating reserve methodologies that specifically account for the increased variability and uncertainty caused by VG are currently being investigated and developed by academia and industry. This paper examines one method inspired by the new operating reserve product being proposed by the California Independent System Operator. The method is based on examining the potential ramping requirements at any given time and enforcing those requirements via a reserve demand curve in the market-clearing optimization as an additional ancillary service product.

  19. Dynamic Pricing of New Products in Competitive Markets: A Mean-Field Game Approach

    OpenAIRE

    Chenavaz, Régis; Paraschiv, Corina; Turinici, Gabriel

    2017-01-01

    Dynamic pricing of new products has been extensively studied in monopolistic and oligopolistic markets. But, the optimal control and differential game tools used to investigate the pricing behavior on markets with a finite number of firms are not well-suited to model competitive markets with an infinity of firms. Using a mean-field games approach, this paper examines dynamic pricing policies in competitive markets, where no firm exerts market power. The theoretical setting is based on a diffu...

  20. Where innovation processes make a difference in products' short- and long-term market success

    NARCIS (Netherlands)

    Enzing, C.; Batterink, M.H.; Janszen, F.H.A.; Omta, S.W.F.

    2011-01-01

    Purpose – This paper seeks to investigate with reference to which factors the innovation processes of new and improved products differ and how these factors relate to the products' success on the market, with a specific focus on technology- and market-related factors. Design/methodology approach –