Market based consumer adaptation. Preliminary study

International Nuclear Information System (INIS)

Saele, Hanne

2005-04-01

This report is a foundation for further research in the project ''Market based consumer adaptation'', project period 2005-2008. The report describes characteristics of shortage periods for both energy and effects, low priority consumption, power products and network tariffs that may contribute to increased flexibility in consumption and limitations in the IT-systems of today and discusses what problems would be of interest for further studies. The reduction of low priority consumption and the activation of price elasticity would be challenges both for effect and energy shortages. Private consumption would however, partly be different due to the time perspective. It is expected that periods of effect shortages would be of only a few hours and the challenge would be to obtain sufficient response at an hourly basis at load disconnection. The energy shortage is expected to last longer which results in problems in obtaining sufficient and real consumer reduction over time in order to reduce the danger of critical shortage. Important elements in order to supply new power products and network tariffs which contributes to increased flexibility in the consumption, are technology for current registration and remote control of consumption, contracts between the involved parties and the framework conditions that gives incentives for establishing new network/power products. When several parties shall use the same measurements for accounting it would be necessary for all the figures to arrive in time and that corrections are avoided as much as possible. It would also be challenging for the parties whether new products satisfy the regulations. Pricing in network tariffs is subject to more legal public regulations than developing a power product. This may make it difficult to produce ''correct'' network tariffs due to regulation and at the same time interest more customers to making deals with such tariffs. Even if the power suppliers to a certain extent, are more free to develop

A Study on Marketing Management Tool use of Customer Relationship

Directory of Open Access Journals (Sweden)

Cibele Barsalini Martins

2015-04-01

Full Text Available This paper highlights the relation between management tools of Relationship Marketing (RM with customers. The auxiliary tools in the process of Relationship Marketing were analyzed: Customer Relationship Management (CRM, Loyalty Programs, Endomarketing and Marketing Research. This study presented a multicase comparative in six companies, in which three of them have already deployed the management of Relationship Marketing with their clients, and the other three companies that were in the preliminary phase of deployment of these. The data collection was made from semi-structured interviews with professionals who worked in three hierarchical levels (strategic, tactical, and operational of each participating company, using both the technique of data collection by e-mail and personal interview. The approach was qualitative, with phenomenological analysis. It was found that the deployment of Relationship Marketing by the organizations surveyed takes place in a significant amount of time, where investments have occurred by pressure of the environment, in particular by loss of market share, the need to promote customer loyalty, to improve competitiveness and concern with the customer. It was not clear that the process of deployment of Relationship Marketing originated from the strategic planning and used proactively.

Preliminary Study of Potential Market for Small Reactors

International Nuclear Information System (INIS)

Minato, A.; Brown, N. W.

2008-01-01

Small reactors are an energy supply for a specific purpose and oriented for a different market than large reactors. Small reactors will provide a local solution for developed and developing countries, such as, in remote areas, on small grids, or for non-electricity applications such as, district heating, seawater desalination and process heat. Single or medium sized power stations with small reactors should be compared with single fissile or renewable energy source and not be compared with large reactors. CRIEPI and LLNL have studied the business opportunities for small reactors. The small reactor concept is planned for initial use in small remote communities and in developing countries with small power distribution grid. Rapid installation and simple operation of the small plants is intended to support use in these communities without requiring development of a substantial nuclear technology infrastructure. In this study, two approaches were used in the assessment of the potential market. The first approach took a global look at the need for small nuclear plants. Then selected countries and sites were identified based on countries expressing interest in small reactors to the IAEA and consideration of sites in the US and Japan. (1) Tunisia, Mexico, Indonesia, Uruguay, Egypt and Argentina have demonstrated interest in nuclear power. Selecting one of these is dependent on political and socioeconomic factors, some of which have been identified, that require direct interaction with the countries to establish if they represent real opportunities. (2) The states of Hawaii and Alaska in the United States have high power cost and remote or island communities that may benefit from small nuclear plants. Alaska has shown greater interest in power alternatives including small than Hawaii and there is clearly less public resistance to nuclear power in Alaska. (3) The countries in Central America are actively expanding their power grids but have not demonstrated great interest

Preliminary Assessment of Spatial Competition in the Market for E85: Presentation Supplement

Energy Technology Data Exchange (ETDEWEB)

Clinton, Bentley [National Renewable Energy Lab. (NREL), Golden, CO (United States); Johnson, Caley [National Renewable Energy Lab. (NREL), Golden, CO (United States); Moriarty, Kristi [National Renewable Energy Lab. (NREL), Golden, CO (United States); Newes, Emily [National Renewable Energy Lab. (NREL), Golden, CO (United States); Vimmerstedt, Laura [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2017-02-01

The Preliminary Assessment of Spatial Competition in the Market for E85 presentation and supplementary report from the U.S. Department of Energy’s National Renewable Energy Laboratory examine how the spacing of E85 fueling stations impacts E85 retail pricing. The analysis finds an inverse correlation between station density and E85 prices, with local competition putting downward pressure on E85 prices. A gas station with E85 whose nearest competitor is within a 0.5 mile radius is associated with a lower E85 price per gallon than an otherwise identical station with E85 whose nearest competitor is farther away. The analysis also finds a higher level of correlation between E85 and both E10 and wholesale gasoline prices than with ethanol costs. This indicates that E85 may, in fact, be priced with respect to its substitute fuel, and not based on the cost of its inputs. These findings help identify key trends and barriers in E85 markets and highlight data gaps that, if addressed, could help enable competitive E85 markets. The analysis was released in February 2017 and uses national and Minnesota-specific price data.

The Impact of 2008 Global Financial Crisis on the Performance of Selected Indonesian Stocks: A Preliminary Study

Directory of Open Access Journals (Sweden)

Edwin Suparman

2014-08-01

Full Text Available This research is a preliminary study that analyzes the impact of the US financial markets on Indonesian financial markets during the 2008 global financial crisis. It specifically investigates the occurrence of contagion effect in the Indonesian IHSG index and selected LQ45 stocks with the US S&P500 index by the measurement of correlation using simple correlation, EWMA, OGARCH, and DCC GARCH. It also attempts to discuss on the decoupling of Indonesian market and provide recommendations on dealing with future similar events.

Farmers' Market Utilization among Supplemental Nutrition Assistance Program Recipients in New Orleans, Louisiana: Preliminary Findings.

Science.gov (United States)

Nuss, Henry; Skizim, Meg; Afaneh, Hasheemah; Miele, Lucio; Sothern, Melinda

2017-01-01

Farmers' markets are increasingly being promoted as a means to provide fresh produce to poor and underserved communities. However, farmers' market (FM) use remains low among low-income patrons. The purpose of our study was to examine FM awareness and use, grocery shopping behaviors, and internet use among Supplemental Nutrition Assistance Program (SNAP) recipients. A descriptive analysis of preliminary data was performed to evaluate quantitative baseline data among SNAP recipients between June and August 2016 in New Orleans, Louisiana (N=51). Data were collected via a 42-item online survey that included demographics, internet use, FM awareness and use, health information seeking behaviors and fruit and vegetable purchasing behaviors. Less than half of the survey respondents (n=24) had ever been to a FM. Local grocery stores and Wal-Mart were most used for purchasing fruits and vegetables (88% and 84%, respectively). The most common sources of healthy eating information were Women, Infants and Children (WIC) and the internet, frequently accessed via smartphones. More than 80% of participants were not aware that local FMs accepted electronic benefit transfer payments as a form of payment. These results support the incorporation of promotional methodology that combines internet-based mobile technology and existing services (eg, WIC) as a viable strategy to improve farmers' market use among low-income populations. As most participants were not aware that participating FMs accept electronic benefit transfer payments, this fact should be emphasized in promotional material.

Stock Market Interdependence: Evidence from Australia

OpenAIRE

Michael E. Drew; Leonard Chong

2002-01-01

This study examines the relationship between Australia’s stock market and the five largest international markets for the period 1991 through 2001. Preliminary findings, using correlation statistics, indicated potential benefits to international diversification for the Australian investor. Further analysis, conducted in the VAR framework using the Johansen co-integration method, found that the Australian market has short and long run linkages with the United States, while tests with other mark...

A preliminary benefit-cost study of a Sandia wind farm.

Energy Technology Data Exchange (ETDEWEB)

Ehlen, Mark Andrew; Griffin, Taylor; Loose, Verne W.

2011-03-01

In response to federal mandates and incentives for renewable energy, Sandia National Laboratories conducted a feasibility study of installing an on-site wind farm on Sandia National Laboratories and Kirtland Air Force Base property. This report describes this preliminary analysis of the costs and benefits of installing and operating a 15-turbine, 30-MW-capacity wind farm that delivers an estimated 16 percent of 2010 onsite demand. The report first describes market and non-market economic costs and benefits associated with operating a wind farm, and then uses a standard life-cycle costing and benefit-cost framework to estimate the costs and benefits of a wind farm. Based on these 'best-estimates' of costs and benefits and on factor, uncertainty and sensitivity analysis, the analysis results suggest that the benefits of a Sandia wind farm are greater than its costs. The analysis techniques used herein are applicable to the economic assessment of most if not all forms of renewable energy.

Marketing Plan and Marketing Research for KUAS Game Studies

OpenAIRE

Tukiainen, Reno

2012-01-01

This thesis was commissioned by Tieto^2 Project. The aim of the thesis was to study higher education marketing, including marketing planning and marketing research, from the point of view of marketing Kajaani University of Applied Sciences game study programmes. After the relevant theoretical literature was reviewed, a marketing research was conducted by interviewing current KUAS game students and new applicants who had applied for KUAS game studies in the spring of 2012. Based on the analyse...

The influencing factors of China carbon price: a study based on carbon trading market in hubei province

Science.gov (United States)

Li, Hao; Lei, Ming

2018-02-01

For the carbon market, good trading mechanism is the basis for the healthy development of the carbon trading market. In order to explore the core problem of carbon price formation, our research explores the influencing factors of the price of carbon trading market. After the preliminary statistical analysis, our study found that Hubei Province is in the leading position among seven pilots in the carbon trading volume and the transaction, so our study of carbon price takes Hubei Province as sample of the empirical research. Multi-time series model and ARCH model analysis method are used in the research, we use the data of Hubei carbon trading pilot from June 2014 to December 2016 to carry out empirical research, the results found that industrial income, energy price, government intervention and the number of participating corporation have significant effect on the carbon price, which provides a meaningful reference for the other pilots in-depth study, as well as the construction of a national carbon trading market.

A study of market efficiency in the stock market, forex market and bullion market in India

OpenAIRE

Sarker, Debnarayan; Ghosh, Bikash Kumar

2007-01-01

This study suggests that, run test, which are based on signs of indices / rates, do not reject efficient market hypothesis in the case of all the three markets, whereas VR tests, which capture the variation in permanent component of the series as a ratio to the total variation, reject the efficient market hypothesis in the case of the gold markets. Efficient market hypothesis in the case of Stock markets, Forex markets and Silver markets cannot be rejected based on VR tests. Since VR tests a...

Towards an E-market Model

DEFF Research Database (Denmark)

Ivang, Reimer; Hinson, Robert; Somasundaram, Ramanathan

2006-01-01

on the literature survey and ídentification of gaps in the present e-market definitive models, the authors postulate a preliminary e-market reference model. Originality/ Value: Through synthesizing the e-market literature, and by taking into account contemporary e-market developments, key dimensions that define......Purpose: Seeks to argue that there are problems associated with e-market definitive efforts and consequently seeks proposes a new e-market model. Design/methodology/Approach: Paper based largely on literature survey and an assessment of the existing e-market conceptualizations. Findings: Based...

Study on market policy

International Nuclear Information System (INIS)

2008-02-01

In April 2007 the Dutch Minister of Economic Affairs promised the Lower House a study of the development of the public interests of quality, accessibility and efficiency after the introduction of market liberalization. In the debate on market liberalization in May 2007 the Minister complied with the Lower House?s request to include the consequences of the market liberalization operations on sectoral employment and labor conditions. This study addresses two questions: (1) Which developments occurred in the field of public interests quality, accessibility and efficiency and labor conditions since the introduction of market liberalization? and (2) What general findings and conclusions can be drawn from the implemented market liberalization policy in various sectors? What lessons can be learned for the future? Several sectors have been examined, including large energy users; renewable energy; energy market for medium users; energy (gas and electricity) [nl

Preliminary feasibility study on production of cobalt-60 source for industrial irradiation

International Nuclear Information System (INIS)

Joo, Po Kook; Park, Kyung Bae; Ahn, Yun Soo; Lee, Jong Tai; Kim, Hark Rho

1999-05-01

As there is a high possible demand of industrial Co-60 source in the world market, feasibility study of a project was performed to produce and to export Co-60 sources, utilizing KEPCO's Wolsung NPP for irradiation of cobalt and KAERI's hot-cells for fabrication of cobalt sources. Main concerns of the study were to understand irradiation and fabrication (encapsulation) processes and to examine related technologies, required facilities and equipment. In particular, it was examined intensively if it would be possible to modify facilities around the reactor vessel of Wolsung NPP tp substantiate the related licensing in order to irradiate cobalt in the reactor. It is expected that once, if cooperation scheme with MDS Nordion of Canada is established, main issues such as modification of facilities, related licensing, raw material procurement and technology transfer for high quality product will be solved. In order to review overall feasibility of the project, present status and prospect of the world market was surveyed and various usages of cobalt sources were reviewed with emphasis on possible demand increase per usage. Food poisoning accidents are prevailing worldwide and food irradiation with cobalt sources is considered as a promising measure to prevent them and may bring forth high increase of cobalt sources demand in the world market. Preliminary economic feasibility was studied in conservation, evaluating roughly the investment and the operating cost based on materials from various information sources. (author)

Russia’s Financial Markets and Financial Institutions in 2013

OpenAIRE

Alexander Abramov

2014-01-01

This paper deals with a wide scope of issues, starting with the post-crisis recovery of Russia's financial market. The author analyzes the market for shares issued by Russian companies, investigates dependence on the global conjuncture of prices and inflow and outflow of foreign portfolio investment. He also studies currency exchange rate, looks at the competition on the domestic share market, and analyzes preliminary results of the merger of the RTS and MICEX. The article deals with the mark...

Russia’s Financial Markets and Financial Institutions in 2012

OpenAIRE

Alexander Abramov

2013-01-01

This paper deals with a wide scope of issues, starting with the post-crisis recovery of Russia's financial market. The author analyzes the market for shares issued by Russian companies, investigates dependence on the global conjuncture of prices and inflow and outflow of foreign portfolio investment. He also studies currency exchange rate, looks at the competition on the domestic share market, and analyzes preliminary results of the merger of the RTS and MICEX. The article deals with the mark...

Russia’s Money Markets and Financial Institutions in 2014

OpenAIRE

Alexander Abramov

2015-01-01

This paper deals with a wide scope of issues, starting with the post-crisis recovery of Russia's financial market. The author analyzes the market for shares issued by Russian companies, investigates dependence on the global conjuncture of prices and inflow and outflow of foreign portfolio investment. He also studies currency exchange rate, looks at the competition on the domestic share market, and analyzes preliminary results of the merger of the RTS and MICEX. The article deals with the mark...

Financial feasibility of a log sort yard handling small-diameter logs: A preliminary study

Science.gov (United States)

Han-Sup Han; E. M. (Ted) Bilek; John (Rusty) Dramm; Dan Loeffler; Dave Calkin

2011-01-01

The value and use of the trees removed in fuel reduction thinning and restoration treatments could be enhanced if the wood were effectively evaluated and sorted for quality and highest value before delivery to the next manufacturing destination. This article summarizes a preliminary financial feasibility analysis of a log sort yard that would serve as a log market to...

Canadian retail petroleum markets study

International Nuclear Information System (INIS)

Ervin, M.J.

1998-02-01

A retail petroleum market study was conducted to provide a comprehensive overview of the competitiveness of the downstream petroleum industry in Canada and to set a foundation for effective policy development. The downstream petroleum industry, which includes the petroleum refining and marketing sectors, faces a poor public image, competitive pressures from U.S. and offshore refiners, and a broad range of environmental challenges. In this study, 19 markets representing a wide range of conditions were chosen for a detailed review of outlet economics. A market-by-market and regional comparisons of key competitiveness indicators was made in order to identify market and regional competitive differences as potential issues or opportunities within the industry. The study also included a pump price/margin model and provided a general overview of the retail gasoline sub-sector in terms of infrastructure. A review of prices, margins and demand patterns over the past several years was also undertaken to show the relationship between consumer demand patterns and pump price fluctuations. The study presented 22 findings which led to several conclusions and recommendations regarding the competitiveness of Canada's petroleum marketing sector. Two of the key conclusions were that taxation is a significant factor in the price of retail gasoline (about 50 per cent) and that government intervention into petroleum marketing is likely to be a poor alternative to market-based regulation. 18 tabs., 37 figs

Bulgarian electricity market and the large-scale industrial customers

International Nuclear Information System (INIS)

Popov, P.; Kanev, K.; Dyankov, M.; Minkov, N.

2003-01-01

The paper focuses on a brief overview of the Bulgarian Electricity Market Design and steps toward its development, as well as on preliminary analyses for market opening and influence of large industrial customers to system and market operation. (author)

The Ascent Study - Understanding the Market Environment for the Follow-on to the Space Shuttle

Science.gov (United States)

Webber, Derek

2002-01-01

The ASCENT Study - Understanding the Market Environment for the Follow-on to NASA's Marshall Space Flight Center in Huntsville, Alabama, awarded a contract (base plus option amounting to twenty months of analysis) to Futron Corporation in June 2001 to investigate the market environment, and explore the price elasticity attributes, relevant for the introduction of the Second Generation Reusable Launch Vehicle (the follow-on to the Space Shuttle) in the second decade of this century. This work is known as the ASCENT Study (Analysis of Space Concepts Enabled by New Transportation) and data collection covering a total of 42 different sectors took place during 2001. Modeling and forecasting activities for 26 of these markets (all of them international in nature) have been taking place throughout 2002, and the final results of the ASCENT Study, which include 20 year forecasts, are due by the end of January, 2003. This paper describes the markets being analyzed for the ASCENT Study, and includes some preliminary findings in terms of launch vehicle demand during the next 20 years, broken down by mass class and mission type. Amongst these markets are the potential public space travel opportunities. When completed, the final report of the ASCENT Study is expected to represent a significant reference document for all business development, financing and planning activities in the space industry for some time to come. One immediate use will be as a key factor in determining the cargo capability and launch rates to be used for designing the follow-on to the Space Shuttle. The Study will also provide NASA with a quantified indication of the extent to which the lower cost to orbit, made possible by a new class of launch vehicle, will bring into being new markets.

Solar collectors and heat pump: Market review and preliminary simulation results

International Nuclear Information System (INIS)

Tepe, Rainer; Roennelid, Mats

2002-01-01

Heating systems that combine solar collectors and a heat pump available on the market in Sweden have been studied. A majority of the systems found combine the solar collectors with a ground source heat pump. The technology for combining the collectors and the heat pump does however vary considerably. In the most simple systems, the collectors heat the return water from the heat pump, i.e. the collectors are used for raising the temperature in the boreholes for the heat pump. In the advanced systems, the solar heat is used for tap water, space heating and for raising the temperature of the heat pump's evaporator. There exist only very few comparative evaluations of the contributions from solar collectors in heat pump systems, and there is a need for finding the potential for this technique. In the present study, results are reported from preliminary simulations of solar collectors and ground source heat pumps installed in one-family houses. Simulations are made for two heating loads: 8,650 and 16,500 kWh/year resp., and a hot water load of 3,000 kWh/year. The study shows that: the temperature of the borehole decreases when solar collectors are not used (about 1.2 deg C in three years): 8 m 2 glazed solar collectors used for hot water production can reduce the electricity consumption with up to 13%, with best results in the house with low heating load: 50 m 2 unglazed solar collectors coupled to the evaporator or the borehole can give reductions of up to 14%, largest reduction in the house with high heating load, where the heat extraction from the borehole is large: the unglazed collectors have the highest economic potential, and can be cost effective for houses with high heating load: the simulations do not include a thorough system optimization, better results can be expected from continued optimization work

Market Sanitation: A Case Study of Oregbeni Market Benin - City ...

African Journals Online (AJOL)

Poor market sanitation is an intractable problem in Nigeria and has contributed to the spread of infectious diseases and environmental degradation. This study was undertaken to determine the awareness and practice of solid waste management in market places among market users. It involved 180 store owners and ...

Empirical Studies on Financial Markets: Private Equity, Corporate Bonds and Emerging Markets

NARCIS (Netherlands)

G.J. de Zwart (Gerben)

2008-01-01

textabstractThis dissertation consists of five empirical studies on financial markets. Each study can be read independently and covers a specific market, either private equity, corporate bonds or emerging markets. The first study documents that risk factors cannot account for the significant excess

Educator Market Research: In-depth Interviews

Science.gov (United States)

2001-11-01

Military Advertising ,” Report to Congress, 2000. 20 Defense Manpower Data Center Educator Market ...2000. d. Preliminary Presentation of Results. The contractor formally briefed results to the Joint Marketing and Advertising Committee (JMAC) on...for national political campaigns, and industry and corporate campaigns worldwide and developing strategy to use advertising and communications program

Being Critical in Marketing Studies

DEFF Research Database (Denmark)

Dholakia, Nikilesh

2012-01-01

review the research spaces for critical studies of marketing in various global settings and conclude that United Kingdom and Nordic Europe have the best epistemic climate, and this region needs to take leadership in promoting greater range of macro and critical studies of marketing in the rest......In this article, I argue that an elevated macro-level perspective is imperative for conducting critical studies in the fields of marketing and consumer research. There are epistemic barriers to operating in this manner, and I offer several suggestions for overcoming these barriers. Finally, I...

International bioenergy trade. Scenario study on international biomass market in 2020

Energy Technology Data Exchange (ETDEWEB)

Heinimoe, J.; Pakarinen, V.; Ojanen, V.; Kaessi, T.

2007-07-01

The markets of biomass for energy are developing rapidly and becoming more international. A remarkable increase in the use of biomass for energy needs parallel and positive development in several areas, and there will be plenty of challenges to overcome. The main objective of the study was to clarify the alternative future scenarios for the international biomass market until the year 2020, and based on the scenario process, to identify underlying steps needed towards the vital working and sustainable biomass market for energy purposes. Two scenario processes were conducted for this study. The first was carried out with a group of Finnish experts and the second involved an international group. A heuristic, semi structured approach, including the use of preliminary questionnaires as well as manual and computerised group support systems (GSS), was applied in the scenario processes. The scenario processes reinforced the picture of the future of international biomass and bioenergy markets as a complex and multi layer subject. The scenarios estimated that the biomass market will develop and grow rapidly as well as diversify in the future. The results of the scenario process also opened up new discussion and provided new information and collective views of experts for the purposes of policy makers. An overall view resulting from this scenario analysis are the enormous opportunities relating to the utilisation of biomass as a resource for global energy use in the coming decades. The scenario analysis shows the key issues in the field: global economic growth including the growing need for energy, environmental forces in the global evolution, possibilities of technological development to solve global problems, capabilities of the international community to find solutions for global issues and the complex interdependencies of all these driving forces. The results of the scenario processes provide a starting point for further research analysing the technological and commercial

International bioenergy trade. Scenario study on international biomass market in 2020

International Nuclear Information System (INIS)

Heinimoe, J.; Pakarinen, V.; Ojanen, V.; Kaessi, T.

2007-01-01

The markets of biomass for energy are developing rapidly and becoming more international. A remarkable increase in the use of biomass for energy needs parallel and positive development in several areas, and there will be plenty of challenges to overcome. The main objective of the study was to clarify the alternative future scenarios for the international biomass market until the year 2020, and based on the scenario process, to identify underlying steps needed towards the vital working and sustainable biomass market for energy purposes. Two scenario processes were conducted for this study. The first was carried out with a group of Finnish experts and the second involved an international group. A heuristic, semi structured approach, including the use of preliminary questionnaires as well as manual and computerised group support systems (GSS), was applied in the scenario processes. The scenario processes reinforced the picture of the future of international biomass and bioenergy markets as a complex and multi layer subject. The scenarios estimated that the biomass market will develop and grow rapidly as well as diversify in the future. The results of the scenario process also opened up new discussion and provided new information and collective views of experts for the purposes of policy makers. An overall view resulting from this scenario analysis are the enormous opportunities relating to the utilisation of biomass as a resource for global energy use in the coming decades. The scenario analysis shows the key issues in the field: global economic growth including the growing need for energy, environmental forces in the global evolution, possibilities of technological development to solve global problems, capabilities of the international community to find solutions for global issues and the complex interdependencies of all these driving forces. The results of the scenario processes provide a starting point for further research analysing the technological and commercial

Problem Analysis: Application in Developing Marketing Strategies for Colleges.

Science.gov (United States)

Martin, John; Moore, Thomas

1991-01-01

The problem analysis technique can help colleges understand students' salient needs in a competitive market. A preliminary study demonstrates the usefulness of the approach for developing strategies aimed at maintaining student loyalty and improving word-of-mouth promotion to other prospective students. (Author/MSE)

Preliminary report. Preliminary findings and views concerning the exemption of kerojet fuels from the Mandatory Petroleum Allocation and Price Regulations

Energy Technology Data Exchange (ETDEWEB)

None

1978-01-01

Preliminary findings indicate the following: kerojet fuel is not in short supply; it will not adversely impact on the supply of other petroleum products subject to the Emergency Petroleum Allocation Act; competition and market forces are adequate; and it will not result in inequitable prices for kerojet or other products. Chapter II provides background information on the use, production, and distribution of kerojet. Chapter III analyzes the historical interaction of supply, demand, and price, and explores the market structure for kerojet during 1968 to 1976, prior to and during imposition of allocation and price controls. Chapter IV examines the effect upon kerojet supply, demand, price, and market structure of exempting kerojet from controls and indicates the benefits to be derived from such exemption. In Chapter V, the potential economic impacts of exemption are evaluated. Chapter VI provides a final summary of the DOE's findings and views in support of its preliminary judgment that kerojet should be exempted from allocation and price regulations. (MCW)

R and D Requirements, RF Gun Mode Studies, FEL-2 Steady-State Studies, Preliminary FEL-1 Time-Dependent Studies, and Preliminary Layout Option Investigation

International Nuclear Information System (INIS)

Byrd, John; Corlett, John; Doolittle, Larry; Fawley, William; Lidia, Steven; Penn, Gregory; Ratti, Alex; Staples, John; Wilcox Russell; Wurtele, Jonathan; Zholents, Alexander

2005-01-01

This report constitutes the third deliverable of LBNLs contracted role in the FERMI (at) Elettra Technical Optimization study. It describes proposed RandD activities for the baseline design of the Technical Optimization Study, initial studies of the RF gun mode-coupling and potential effects on beam dynamics, steady-state studies of FEL-2 performance to 10 nm, preliminary studies of time-dependent FEL-1 performance using electron bunch distribution from the start-to-end studies, and a preliminary investigation of a configuration with FEL sinclined at a small angle from the line of the linac

Corporate Sponsorship in the Marketing Curriculum: A Preliminary Investigation

Science.gov (United States)

Kuzma, Ann; Kuzma, John

2009-01-01

Corporate sponsorship of sports, the arts, community events, and causes has been recognized as a marketing communications tool. Corporations and organizations have embraced sponsorship as a vital component of their marketing strategy. The use of corporate sponsorship has increased over the last twenty years and it now provides an economic impact…

Thinking Like a Whole Building: A Whole Foods Market New Construction Case Study

Energy Technology Data Exchange (ETDEWEB)

Deru, M.; Bonnema, E.; Doebber, I.; Hirsch, A.; McIntyre, M.; Scheib, J.

2011-04-01

Whole Foods Market participates in the U.S. Department of Energy's Commercial Building Partnerships (CBP) to identify and develop cost-effective, readily deployed, replicable energy efficiency measures (EEMs) for commercial buildings. Whole Foods Market is working with the National Renewable Energy Laboratory (NREL) on a retrofit and a new construction CBP project. Whole Foods Market's CBP new construction project is a standalone store in Raleigh, North Carolina. Whole Foods Market examined the energy systems and the interactions between those systems in the design for the new Raleigh store. Based on this collaboration and preliminary energy modeling, Whole Foods Market and NREL identified a number of cost-effective EEMs that can be readily deployed in other Whole Foods Market stores and in other U.S. supermarkets. If the actual savings in the Raleigh store - which NREL will monitor and verify - match the modeling results, each year this store will save nearly $100,000 in operating costs (Raleigh's rates are about $0.06/kWh for electricity and $0.83/therm for natural gas). The store will also use 41% less energy than a Standard 90.1-compliant store and avoid about 3.7 million pounds of carbon dioxide emissions.

Price variation of tomatoes and ginger in Giwa Market, Kaduna State ...

African Journals Online (AJOL)

This study analysed price of tomatoes and ginger in Giwa market, Kaduna State to identify seasonal price patterns and their expected changes over time. The analytical approach in this study was based on the price multiplicative model. The study based preliminary on secondary data collected from NAERLS weekly ...

Optimization study and preliminary design for Latina NPP early core retrieval and reactor dismantling

International Nuclear Information System (INIS)

Macci, E.; Zirpolo, S.; Imparato, A.; Cacace, A.; Parry, D.; Walkden, P.

2002-01-01

In June 2000, an agreement was established between Sogin and BNFL to enable the two companies to co-operate, using their specific experiences in the decommissioning field, for the benefit of projects in Italy, the United Kingdom and for third markets. A decommissioning strategy for the Latina NPP was initially developed in a Phase 1 Study which produced a conceptual design for the decommissioning of the reactor. This study was completed in June 2000. Since then, a second study has been completed, which has further developed the strategy and produced preliminary designs for the early dismantling of the core and reactor building at Latina. The engineering and safety data were produced in order to support Sogin in the preparation of a safety case for plant decommissioning. This safety case was submitted to the Italian Regulator, ANPA, in February 2002. (author)

The performance of Dutch photovoltaic inverters in areas with low grid voltage. A preliminary study

International Nuclear Information System (INIS)

Van Twisk, J.; Van der Borg, N.J.C.M.; Groeman, J.F.

2000-08-01

An important component of grid-connected photovoltaic (PV) systems is the inverter. The inverter must be suitable for the expected characteristics of the input of the photovoltaic panels and for the expected characteristics of the output of the electricity network. The characteristics of the electric grid in potential markets for Dutch inverter manufacturers can differ from the characteristics of Dutch electric grids. A preliminary study has been carried out to determine the characteristics of relevant power distribution systems and the expected effects of those networks on PV-inverters. It is concluded that the following characteristics need further study: voltage level (nominal voltage and long-lasting deviations of that level); transient overvoltages, harmonic components in the voltage, and direct current component. 5 refs

Fresh market to supermarket: nutrition transition insights from Chiang Mai, Thailand.

Science.gov (United States)

Isaacs, Bronwyn Alison; Dixon, Jane; Banwell, Cathy

2010-06-01

A preliminary investigation into different eating patterns among Thai consumers who shop at fresh markets as opposed to supermarkets in Chiang Mai. A short questionnaire adopted from a previous study was administered to the forty-four participants, who comprised supermarket users, fresh market users and people who consistently shopped at both supermarkets and fresh markets. Participants were recruited within four fresh markets and two food courts attached to supermarkets in Chiang Mai. Chiang Mai residents who agreed to participate in the study. Equal numbers were regular fresh market and supermarket users. Initial results suggest an association between shopping at supermarkets and attributing bread with culinary value. Supermarkets may be potentially significant players in the 'nutrition transition', providing Thais more convenient shopping at some cost to their healthy food choices.

Ekologický marketing ve společnosti DM drogeriemarkt

OpenAIRE

Bakalářová, Jana

2014-01-01

The Bachelor's thesis entitled Green Marketing in DM drogeriemarkt company deals with the analysis of a new marketing approach/attitude also known as an environmental or green marketing, which has become very popular. The two preliminary chapters of my bachelor thesis are devoted to theoretical explanations, terms and definitions on the basis we can more develop it to a deeper description of marketing terms. The following part introduces a green marketing itself from it's definition through h...

The role of interruptible natural gas customers in New England heating oil markets: A preliminary examination of events in January-February 2000

Energy Technology Data Exchange (ETDEWEB)

None

2000-11-01

This report provides an analysis of data collected from gas service providers and end-use customers in the six New England States and offers a preliminary assessment of the impact of interruptible gas customers on the distillate fuel oil market this past winter. Based on information collected and analyzed as of October 2000, the main findings areas follows: (1) For interruptible gas customers with distillate fuel oil as a backup fuel, their volume of interruptions was equivalent to about 1 to 2 percent of the total sales of distillate fuel oil in New England during January-February 2000. For the two peak weeks of gas supply interruptions, however, the equivalent volume of distillate fuel oil amounted to an estimated 3 to 6 percent of total sales in New England. There were no interruptions of the natural gas service during the 2-month period. (2) Purchases of distillate fuel oil by interruptible gas customers may have contributed somewhat to the spike in the price of distillate fuel oil in January-February 2000, especially during the peak weeks of gas interruptions. Nevertheless, other factors--a sudden drop in temperatures, low regional stocks of distillate fuels, and weather-related supply problems during a period of high customer demand--appear to have played a significant role in this price spike, as they have in previous spikes. (3) While this preliminary analysis suggests that interruptible natural gas service does not threaten the stability of the home heating oil market, several steps might be taken-without undermining the benefits of interruptible service--to reduce the potential adverse impacts of gas supply interruptions in times of market stress. Regardless of the magnitude of the impact of distillate fuel oil purchases by interruptible gas customers on Northeast heating oil markets, the threat of future heating oil price spikes and supply problems still remains. To help counter the threat, President Clinton in July 2000 directed Secretary Richardson to

El prestigi empresarial: Anàlisi a través de les conselleries creuades The business prestige: A preliminary study based on interlocks within companies The business prestige: A preliminary study based on interlocks within companies

Directory of Open Access Journals (Sweden)

David Gonzalez-Prieto

2011-11-01

Full Text Available Purpose: The literature on interlocked directorate or interlocks has proposed the presence of cross-directors as an influential factor in the prestige of a firm (Mizruchi, 1996. This theory is based on the fact that, by having multiple companies with interlocks within them, major stakeholders of the company ought to have a higher perception of prestige. The aim of this preliminary study is to present an exploratory study and suggest future research lines on this issue. Design/methodology/approach: In a first preliminary study, we evaluate the interlocks network comprising companies belonging to the ranking established by the MERCO report in Spain for the year 2010. This is a well-known ranking of corporate reputation in Spain used in recent articles (Luna & Fernandez, 2010. For further analysis, other variables are considered as being quoted in the Spanish market benchmark index, IBEX 35, and the location of the headquarters.Findings: Significant positive relationship was obtained between the number of directorships shared with other public companies and the perceived prestige that stakeholders perceive from the firm. Similarly, we obtain significant positive correlation between the prestige and being listed on the IBEX 35. Finally, we identified banking, construction and energy sectors as the ones that use interlocking directorates more intensively.Research limitations: The results of this preliminary study show the viability of future studies about prestige and interlocks (Mizruchi, 1996. For the validation of the theory described in this study, it should be replicated in different regions and, with larger samples, to observe the effect that interlocks have on the perception of prestige of the company.Practical implications / Originality/value: This is among the first studies showing the existence of a relationship between interlocks and business prestige. It highlights the importance of the composition of the boards for the perceived prestige

Preliminary report. Preliminary findings and views concerning the exemption of aviation gasoline from the Mandatory Petroleum Allocation and Price Regulations

Energy Technology Data Exchange (ETDEWEB)

None

1978-01-01

Preliminary findings indicate that: the fuel is not in short supply; exemption will not have an adverse impact on supply of any other petroleum product subject to the Emergency Petroleum allocation Act of 1973; competition and market force are adequate; exemption will not result in inequitable prices; and exemption will not have adverse state or regional impacts or any other adverse impacts. Chapter II provides background information on the use, production, and distribution of aviation gasoline. Chapter III analyzes the historical interaction of supply, demand, and price, and explores the market structure for aviation gasoline during 1968 to 1976, prior to and during imposition of allocation and price controls. Chapter IV examines aviation gasoline supply, demand, price, and market structure impacts of exempting aviation gasoline from controls. In Chapter V, the potential economic impacts of exemption are evaluated. Chapter VI provides a final summary of the DOE's findings and views in support of its preliminary judgment that aviation gasoline should be exempted from allocation and price regulations. (MCW)

An agent-based model to study market penetration of plug-in hybrid electric vehicles

International Nuclear Information System (INIS)

Eppstein, Margaret J.; Grover, David K.; Marshall, Jeffrey S.; Rizzo, Donna M.

2011-01-01

A spatially explicit agent-based vehicle consumer choice model is developed to explore sensitivities and nonlinear interactions between various potential influences on plug-in hybrid vehicle (PHEV) market penetration. The model accounts for spatial and social effects (including threshold effects, homophily, and conformity) and media influences. Preliminary simulations demonstrate how such a model could be used to identify nonlinear interactions among potential leverage points, inform policies affecting PHEV market penetration, and help identify future data collection necessary to more accurately model the system. We examine sensitivity of the model to gasoline prices, to accuracy in estimation of fuel costs, to agent willingness to adopt the PHEV technology, to PHEV purchase price and rebates, to PHEV battery range, and to heuristic values related to gasoline usage. Our simulations indicate that PHEV market penetration could be enhanced significantly by providing consumers with ready estimates of expected lifetime fuel costs associated with different vehicles (e.g., on vehicle stickers), and that increases in gasoline prices could nonlinearly magnify the impact on fleet efficiency. We also infer that a potential synergy from a gasoline tax with proceeds is used to fund research into longer-range lower-cost PHEV batteries. - Highlights: → We model consumer agents to study potential market penetration of PHEVs. → The model accounts for spatial, social, and media effects. → We identify interactions among potential leverage points that could inform policy. → Consumer access to expected lifetime fuel costs may enhance PHEV market penetration. → Increasing PHEV battery range has synergistic effects on fleet efficiency.

A study on the effects of marketing communication using integrated marketing communication

Directory of Open Access Journals (Sweden)

Solmaz Sellahvarzi

2014-07-01

Full Text Available Integrated Marketing Communication (IMC is one of the needed concepts in competitive edge. IMC is defined as a cross functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or impacting all messages sent to these groups. It ensures that all forms of communications and messages are carefully linked together. This study investigates the effectiveness of marketing communication in an Iranian automaker named Khodro using IMC system. The study tries to audit the rate of marketing relationship integrity and its outcome on organization performance. The study designs a questionnaire and distributes it among 384 randomly selected people who use this firm’s services and Cronbach alpha has been calculated as 0.974. Hypotheses of this survey are exanimated by Pearson correlation test as well as pairwise t-student tests. The results show the effects of integrated marketing Communication on organization performance. In addition, there is a significant positive correlation relationship between integrated marketing communication with mission marketing, Cross functional Strategic Planning and Interactivity. Finally, there is a significant positive correlation relationship between dimensions of IMC.

The role of interruptible natural gas customers in New England heating oil markets: A preliminary examination of events in January-February 2000; TOPICAL

International Nuclear Information System (INIS)

None

2000-01-01

This report provides an analysis of data collected from gas service providers and end-use customers in the six New England States and offers a preliminary assessment of the impact of interruptible gas customers on the distillate fuel oil market this past winter. Based on information collected and analyzed as of October 2000, the main findings areas follows: (1) For interruptible gas customers with distillate fuel oil as a backup fuel, their volume of interruptions was equivalent to about 1 to 2 percent of the total sales of distillate fuel oil in New England during January-February 2000. For the two peak weeks of gas supply interruptions, however, the equivalent volume of distillate fuel oil amounted to an estimated 3 to 6 percent of total sales in New England. There were no interruptions of the natural gas service during the 2-month period. (2) Purchases of distillate fuel oil by interruptible gas customers may have contributed somewhat to the spike in the price of distillate fuel oil in January-February 2000, especially during the peak weeks of gas interruptions. Nevertheless, other factors-a sudden drop in temperatures, low regional stocks of distillate fuels, and weather-related supply problems during a period of high customer demand-appear to have played a significant role in this price spike, as they have in previous spikes. (3) While this preliminary analysis suggests that interruptible natural gas service does not threaten the stability of the home heating oil market, several steps might be taken-without undermining the benefits of interruptible service-to reduce the potential adverse impacts of gas supply interruptions in times of market stress. Regardless of the magnitude of the impact of distillate fuel oil purchases by interruptible gas customers on Northeast heating oil markets, the threat of future heating oil price spikes and supply problems still remains. To help counter the threat, President Clinton in July 2000 directed Secretary Richardson to

The effect of Islamic values on relational marketing basics

Directory of Open Access Journals (Sweden)

Jafar Beikzad

2012-04-01

Full Text Available In this paper, we present an empirical study to measure the relationship between Islamic values and marketing affairs in the field of alimentary industries of West Azarbaijan province, Iran. The proposed study distributes a questionnaire among 105 managers out of 145 ones and analyzes the data using different statistical methods such as linear regression analysis. The preliminary results indicate that Islamic values significantly influence trust, commitment and communication among members of business units and it could help resolve conflict management, substantially. The paper provides some guidelines for better managing firms in the region by attaching on Islamic values for marketing products and preventing unethical methods in mislead customers.

School of Management, Marketing and Commerce Studies

Directory of Open Access Journals (Sweden)

R. B. Nozdryova

2014-01-01

Full Text Available Governance and regulation at the national and international level, the management system of the leading companies in the world, forms and methods of management, and marketing, commercial and advertising work form a relatively new subject field in domestic science. These issues have been introduced into the educational process in Russian universities in the second half of the 1980s. At the MGIMO these research areas have been developed for more than 60 years. Scientific School of the Department of Management and Marketing and the Department of Management Foreign Economic Activity is oriented at the international level and focuses on the development of organizational forms and methods of management, marketing strategy, marketing, and commerce in the context of foreign trade and international activities of domestic firms and organizations on the basis of a comprehensive study of advanced management experience of leading foreign countries. In the early stages of its existence, the school was focused on methodological and practical aspects of international commerce and advertising. But gradually its research encompassed the field of management and marketing, and the scientific school in the field of international management and marketing was established on the basis of examination of relevant theories and experiences of leading foreign countries, and especially multinational companies. Originally these studies were conducted by the Department International Economic Relations of the Faculty of International Economic Relations at MGIMO. The disciplines included studies of the foreign trade operations in global markets, management of foreign economic activities in foreign countries, world commodity markets, and others. The textbook "Organization and technology of foreign trade in the capitalist market" by I.N. Gerchikova, Honored Scientist of the Russian Federation, Doctor of Economic Science, Professor, published in 1977 already contained sections on

AN EMPIRICAL STUDY OF MARKETING COMMUNICATIONS EFFECTIVENESS IN SLOVENIAN MARKET

Directory of Open Access Journals (Sweden)

Damjana Jerman

2014-01-01

Full Text Available This paper deals with the value or more specifically, the contribution of marketing communications strategy to effectiveness of marketing communications and hypothesizes that marketing communications strategy correlate with the effectiveness of marketing communications. The paper consists of two parts: the theoretical framework for the role of marketing communications strategy for the effectiveness of the marketing communications and the empirical analysis, based on the primary data collected. The concept of the marketing communication effectiveness assumes that there are variables that can have a positive influence on the effectiveness of marketing communications, which incorporates facets of the marketing communication strategy and bidirectional communications. The results suggest that Slovenian organisations which design and implement marketing communication strategy, also have more effective marketing communications. The development of marketing communications strategy was correlated with increased effectiveness of marketing communications in their organisation. Managerial implications are discussed along with directions for further research.

Marketing and Effectuation: A Study of Marketing Practices Among Swedish Microbreweries

OpenAIRE

Aery, Sahil; And, Johanna

2017-01-01

The present study aims to analyse the marketing strategies of Swedish microbreweries and relate them to the entrepreneurial principles of effectuation and causation. The authors investigated eight microbreweries in Mälardalsregionen of Sweden, conducting interviews with members of the founding team or the management team at the microbreweries. The results of the study show that most breweries used effectual principles to describe their marketing efforts. Two effectual principles in particula...

Study of Rice Marketing System in Iran

OpenAIRE

Feizabadi, Yaser

2011-01-01

Rice comes second after wheat in Iran`s food consumption economy. Rising population and recent growth in GDP has made Iran one of the greatest rice importer countries all over the world. That is why rice marketing has always been a controversial issue in Iran`s agricultural economics. To study rice marketing system in Iran, this paper aims to calculate rice marketing margin, market efficiency and marketing cost coefficient in seaside Mazandaran province( where 70 percent of domestic rice prod...

What is the optimum social marketing mix to market energy conservation behaviour: an empirical study.

Science.gov (United States)

Sheau-Ting, Low; Mohammed, Abdul Hakim; Weng-Wai, Choong

2013-12-15

This study attempts to identify the optimum social marketing mix for marketing energy conservation behaviour to students in Malaysian universities. A total of 2000 students from 5 major Malaysian universities were invited to provide their preferred social marketing mix. A choice-based conjoint analysis identified a mix of five social marketing attributes to promote energy conservation behaviour; the mix is comprised of the attributes of Product, Price, Place, Promotion, and Post-purchase Maintenance. Each attribute of the mix is associated with a list of strategies. The Product and Post-purchase Maintenance attributes were identified by students as the highest priority attributes in the social marketing mix for energy conservation behaviour marketing, with shares of 27.12% and 27.02%, respectively. The least preferred attribute in the mix is Promotion, with a share of 11.59%. This study proposes an optimal social marketing mix to university management when making decisions about marketing energy conservation behaviour to students, who are the primary energy consumers in the campus. Additionally, this study will assist university management to efficiently allocate scarce resources in fulfilling its social responsibility and to overcome marketing shortcomings by selecting the right marketing mix. Copyright © 2013 Elsevier Ltd. All rights reserved.

A framework for studying relationship marketing dyads

NARCIS (Netherlands)

Lindgreen, A.

2001-01-01

Although coined more than 15 years ago, relationship marketing remains an ambiguous concept with plenty of rhetoric but few publications on empirical evidence in support of a relationship marketing paradigm shift. A research project is currently studying marketing dyads in the international food

Futures market efficiency diagnostics via temporal two-point correlations. Russian market case study

OpenAIRE

Kopytin, Mikhail; Kazantsev, Evgeniy

2013-01-01

Using a two-point correlation technique, we study emergence of market efficiency in the emergent Russian futures market by focusing on lagged correlations. The correlation strength of leader-follower effects in the lagged inter-market correlations on the hourly time frame is seen to be significant initially (2009-2011) but gradually goes down, as the erstwhile leader instruments -- crude oil, the USD/RUB exchange rate, and the Russian stock market index -- seem to lose the leader status. An i...

Market Orientation Impact on Radical and Incremental Marketing Innovation: A Study of Saudi Arabia Hospital Marketing Efforts

OpenAIRE

Alshahry Abdullah saeed A; Wang Aimin

2015-01-01

We conducted an empirical study to measure influence of market orientation on marketing innovation in hospitals in Saudi Arabia. The sample includes 109 hospital workers that have been identified as having an adequate knowledge of the subject of research. In particular we explain the impact of customer orientation, inter-functional orientation and competitor orientation on marketing innovation. Furthermore the moderating effects of centralization and formalization on those relationships are e...

SOME ASPECTS OF THE MARKETING STUDIES FOR THE PHARMACEUTICAL MARKET OF ANTIVIRAL DRUGS

Directory of Open Access Journals (Sweden)

A. G. Salnikova

2015-01-01

Full Text Available Antiviral drugs are widely used in medicinal practice. They suppress the originator and stimulate the protection of an organism. The drugs are used for the treatment of flu and ARVI, herpetic infections, virus hepatitis, HIV-infection. Contemporary pharmaceutical market is represented by a wide range of antiviral drugs. Marketing studies are conducted to develop strategies, used for the enhancement of pharmacy organization activity efficiency. Conduction of the marketing researches of pharmaceutical market is the purpose of this study. We have used State Registry of Drugs, State Record of Drugs, List of vital drugs, questionnaires of pharmaceutical workers during our work. Historical, sociological, mathematical methods, and a method of expert evaluation were used in the paper. As the result of the study we have made the following conclusions. We have studied and generalized the literature data about classification and application of antiviral drugs, marketing, competition. The assortment of antiviral drugs on the pharmaceutical market of the Russian Federation was also studied. We have conducted an analysis for the obtainment of the information about antiviral drugs by pharmaceutical workers. We have determined the competitiveness of antiviral drugs, and on the basis of the research conducted we have submitted an offer for pharmaceutical organizations to form the range of antiviral drugs.

The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of embroidery Central Java Province

Directory of Open Access Journals (Sweden)

Ag. Sunarno Handoyo

2015-12-01

Full Text Available This study deals with marketing innovation, market orientation, and social capital in affecting the competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs of embroidery in Central Java Province. In this respect, this study tried to test and analyze the effect of marketing innovation, market orienta-tion, and social capital on competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs of embroidery in Central Java Province. The samples are 150 respondents as the owners of the embroidery business in Central Java Province. The technical analysis used is Structure Equations Modeling with AMOS Software version 22. The results show that: (1 marketing innovation has significant effect on competitive advantage; (2 market orientation has significant effect on competi-tive advantage; (3 social capital has significant effect on competitive advantage; (4 competitive advantage has significant effect on marketing performance; (5 marketing innovation has significant effect on marketing performance; (6 market orientation has significant effect on marketing performance; (7 social capital has no significant effect on marketing performance. The implication of this study is that the MSMEs of embroidery could improve marketing performance by increasing marketing innovation, market orientation, social capital and competitive advantage. This study also shows that competitive advantage is an intervening variable on marketing performance.

Preliminary study of mercury target structure

Energy Technology Data Exchange (ETDEWEB)

Kaminaga, Masanori; Haga, Katsuhiro; Hino, Ryutaro [Japan Atomic Energy Research Inst., Tokai, Ibaraki (Japan). Tokai Research Establishment; Kumasaka, Katsuyuki; Uchida, Shoji; Nakagawa, Toshi; Mori, Seiji; Nishikawa, Akira

1997-11-01

Development of a proton accelerator based neutron source (1.5 GeV, 5.3 mA (for neutron source 3.3 mA), thermal power 8 MW) is currently conducted by the Special Task Force for Neutron Science Initiative, JAERI. Preliminary design studies and related R and D of a solid metal target for the first stage (1.5 GeV, 1 mA) and a liquid metal target for both the first and second stages (1.5 GeV, 3.3 mA) are conducted by the Target Group to develop both solid and liquid metal target systems. A few kinds of target structures have been investigated in FY 1996 and the preliminary results for the target structures are described in this paper. Investigation results of alternative materials for the target container are also described in this paper. (author)

Study on the Chinese Goods Market Structure and Related Integrated Marketing Strategy

OpenAIRE

Qishen Zhou; Mingxing Yang

2013-01-01

This study aims to investigate the Chinese goods market structure and related integrated marketing strategy. In recent years, it is becoming more and more popular for Chinese consumers to go on luxury consuming in a variety of large cities in China, showing the increasing demand of luxury for Chinese people possessed relatively high fortune. Further, dozens of international famous luxury brands are pouring into the Chinese market such as LVMH and Gucci, recognizing the huge consumption demand...

Preliminary market analysis for customer side of the meter thermal-energy storage

Energy Technology Data Exchange (ETDEWEB)

None

1979-12-31

An examination is made of the potential market size for thermal energy storage space heating, water heating, and air conditioning in the residential and commercial sector. It is concluded that a significant market for TES could develop over the next 20 years; the analysis considers the electric utility perspective, the perspective, and the expected market in detail. (MCW)

An empirical study of marketing communications effectiveness in Slovenian market

OpenAIRE

Jerman, Damjana; Završnik, Bruno

2017-01-01

This paper deals with the value or more specifically, the contribution of marketing communications strategy to effectiveness of marketing communications and hypothesizes that marketing communications strategy correlate with the effectiveness of marketing communications. The paper consists of two parts: the theoretical framework for the role of marketing communications strategy for the effectiveness of the marketing communications and the empirical analysis, based on the primary data collected...

Asymmetric price responses, market integration and market power: A study of the U.S. natural gas market

International Nuclear Information System (INIS)

Murry, Donald; Zhu, Zhen

2008-01-01

We studied the market performance at selected, representative natural gas trading hubs in the U.S. and documented different price behaviors among various hubs. With NYMEX prices as the competitive benchmark, we found empirically that the spot price responses at some trading hubs were systematically asymmetric, thus demonstrating a market advantage by either buyers or sellers. We further found that the presence of market power was a very plausible explanation for this price behavior at some hubs. (author)

A global assessment of market accessibility and market influence for global environmental change studies

Energy Technology Data Exchange (ETDEWEB)

Verburg, Peter H [Institute for Environmental Studies, Amsterdam Global Change Institute, VU University Amsterdam, De Boelelaan 1087, 1081 HV Amsterdam (Netherlands); Ellis, Erle C [Department of Geography and Environmental Systems, University of Maryland, Baltimore County, Baltimore, MD 21250 (United States); Letourneau, Aurelien, E-mail: Peter.Verburg@ivm.vu.nl [UMR 5175 Centre d' Ecologie Fonctionnelle and Evolutive, Centre National de la Recherche Scientifique, 1919 Route de Mende, 34293 Montpellier cedex 5 (France)

2011-07-15

Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here we present the first high spatial resolution gridded data depicting market influence globally. The data jointly represent variations in both market strength and accessibility based on three market influence indices derived from an index of accessibility to market locations and national level gross domestic product (purchasing power parity). These indices show strong correspondence with human population density while also revealing several distinct and useful relationships with other global environmental patterns. As market influence grows, the need for high resolution global data on market influence and its dynamics will become increasingly important to understanding and forecasting global environmental change.

A global assessment of market accessibility and market influence for global environmental change studies

Science.gov (United States)

Verburg, Peter H.; Ellis, Erle C.; Letourneau, Aurelien

2011-07-01

Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here we present the first high spatial resolution gridded data depicting market influence globally. The data jointly represent variations in both market strength and accessibility based on three market influence indices derived from an index of accessibility to market locations and national level gross domestic product (purchasing power parity). These indices show strong correspondence with human population density while also revealing several distinct and useful relationships with other global environmental patterns. As market influence grows, the need for high resolution global data on market influence and its dynamics will become increasingly important to understanding and forecasting global environmental change.

A global assessment of market accessibility and market influence for global environmental change studies

International Nuclear Information System (INIS)

Verburg, Peter H; Ellis, Erle C; Letourneau, Aurelien

2011-01-01

Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here we present the first high spatial resolution gridded data depicting market influence globally. The data jointly represent variations in both market strength and accessibility based on three market influence indices derived from an index of accessibility to market locations and national level gross domestic product (purchasing power parity). These indices show strong correspondence with human population density while also revealing several distinct and useful relationships with other global environmental patterns. As market influence grows, the need for high resolution global data on market influence and its dynamics will become increasingly important to understanding and forecasting global environmental change.

HTGR market assessment: interim report

International Nuclear Information System (INIS)

1979-09-01

The purpose of this Assessment is to establish the utility perspective on the market potential of the HTGR. The majority of issues and conclusions in this report are applicable to both the HTGR-Gas Turbine (GT) and the HTGR-Steam Cycle (SC). This phase of the HTGR Market Assessment used the HTGR-GT as the reference design as it is the present focus of the US HTGR Program. A brief system description of the HTGR-GT is included in Appendix A. This initial report provides the proposed structure for conducting the HTGR Market Assessment plus preliminary analyses to establish the magnitude and nature of key factors that affect the HTGR market. The HTGR market factors and their relationship to the present HTGR Program are discussed. This report discusses two of these factors in depth: economics and water availability. The water availability situation in the US and its impact on the potential HTGR market are described. The approach for applying the HTGR within a framework of utility systems analyses is presented

INNOVATIVE SOLUTIONS FOR THE DEVELOPMENT OF GASTRONOMY AND MARKET COMMUNICATION RELATED TO IT

Directory of Open Access Journals (Sweden)

Agnieszka Tul-Krzyszczuk

2015-09-01

Full Text Available A number of innovative development processes of gastronomy services and their market communication, using integrated impact on the perception of the services in focus by customers, have appeared recently in the area of gastronomy market. The essence of this solution is the process of creating a comprehensive image of the new directions offer catering. The aim of this study is to analyse the determinants of food service creation process using solutions such as: Food Design, molecular cuisine and fusion cuisine in terms of market communication, based on the analysis of the experience of the world, our own observations in Polish gastronomy and preliminary studies. The research method embraces descriptive method and structural analysis of the analysed phenomena and activities shaping services. Our study confi rmed that gastronomic services created by innovative concepts, represent themselves a synthetic, clear and materialized form of the communication market and when presented with the use of integrated marketing tools tend to attract consumers’ interest.

Preliminary studies in rice-fish culture in a rainfed lowland ecology ...

African Journals Online (AJOL)

Preliminary studies in rice-fish culture in a rainfed lowland ecology in Ghana. PKA Dartey, RK Bam, J Ofori. Abstract. Mixed farms of rice and fish are yet to receive attention in Ghana, despite lowland rice being grown under inundation in most areas nationwide. In a preliminary study, Nile tilapia (Oreochromis niloticus) was ...

Preliminary Assessment of Spatial Competition in the Market for E85

Energy Technology Data Exchange (ETDEWEB)

Clinton, Bentley [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2017-02-01

Anecdotal evidence suggests retail E85 prices may track retail gasoline prices rather than wholesale costs. This indicates E85 prices may be higher than they would be if priced on a cost basis hence limiting adoption by some price-sensitive consumers. Using publicly available and proprietary E83 and regular gasoline price data, we examine pricing behavior in the market for E85. Specifically, we assess the extent to which local retail competition in E85 markets decreases E85 retail prices. Results of econometric analysis suggest that higher levels of retail competition (measured in terms of station density) are associated with lower E85 prices at the pump. While more precise causal estimates may be produced from more comprehensive data, this study is the first to our knowledge that estimates the spatial competition dimension of E85 pricing behavior by firms. This is an initial presentation; a related technical report is also available.

Comparative Study between Two Market Clearing Schemes in Wind Dominant Electricity Markets

DEFF Research Database (Denmark)

Farashbashi-Astaneh, Seyed-Mostafa; Hu, Weihao; Chen, Zhe

2015-01-01

High price volatility and excessive price reduction are introduced as two emerging problems in wind dominant electricity markets. In this study, an agent-based simulation methodology is employed to investigate the impact of two pricing mechanisms, uniform and pay-as-bid, on the mentioned problems....... According to the proposed agent-based approach, electricity market agents (here generation units) learn from their previous bidding experience to obtain maximum financial. A comparative study is then conducted to investigate the impact of mentioned pricing schemes on price volatility and average price level....... It is shown that these two pricing mechanisms cause different bidding behaviours for the generation units. This study suggests that this change in market agent behaviour, modifies the overall price volatility and system average price. The results indicate that a pay-as-bid pricing mechanism can alleviate...

Canadian retail petroleum markets study : a review of competitiveness in the Canadian refined petroleum marketing industry

International Nuclear Information System (INIS)

Ervin, M.J.

1997-01-01

A retail petroleum market study was conducted to provide a comprehensive overview of the competitiveness of the downstream petroleum industry in Canada, as well as to provide a foundation for effective policy development. A model which illustrates the interrelationships between the many stakeholders who receive revenue from the sale of gasoline was presented. It was shown that although there has been an upward trend in world crude prices since 1991, both refiners and marketers have experienced a decline in margins due to price competition at the rack and at the retail pump. Government intervention into petroleum marketing was considered to be of questionable value and a poor alternative to market-based regulation. In this study, 19 markets representing a broad range of conditions, were chosen for a detailed review of outlet economics. Market-by-market and regional comparisons of key competitiveness indicators were reviewed and discussed. Improving public understanding and awareness of competition in the petroleum marketing sector and developing cooperative industry research into marketing sector competitive issues were recommended. 7 refs., 15 tabs., 37 figs

Factors of Attracting Customers in the Jordanian Consumer Markets: A Case Study of Amman Markets

Directory of Open Access Journals (Sweden)

Hisham Ali SHATNAWI

2016-09-01

Full Text Available This study aims to identify the influential factors of shopping patterns in commercial markets. The study was carried out on a random sample consisting of 249 consumers in the city of Amman. The study also used a questionnaire as an essential tool to collect data for the study population; also it used scientific research in the field of commercial markets and consumer behaviors in collecting secondary data. After conducting a statistically significant analysis, the study showed the following results: the study sample is affected by the quality of provided services and how much these services exhibit convenience and appropriate use. Also, the promotional policies such as advertising, samples, gifts and withdraw on goods and much more can attract customers towards these markets. Moreover, the study found that psychological factors and consumes’ patterns of purchasing have a direct impact on their choices of commercial markets.

Preliminary study for understanding the moderating role of government regulations in telecom sector of Pakistan

Science.gov (United States)

Tariq, Beenish; Mat, Nik Kamariah Nik

2017-10-01

Telecommunication sector of Pakistan is a significant contributor toward the economic development of Pakistan. However, telecommunication sector of Pakistan underwent a lot of changes from regulatory and marketing perspective in 2015, resulting in decreased cellular penetration, dropped down the cellular subscribers and decreased telecommunication revenue. Hence, this research paper is designed to validate the constructs used in addressing the moderating role of government regulations based on Oliver's four-stage loyalty model in telecom sector of Pakistan. This preliminary study has mainly employed the quantitative method (i.e. survey questionnaire), consisting of a total of 72 items related to eight constructs under study and used 7 points Likert scale. The main analysis method used is the reliability test of the constructs. The results reveal that the Cronbach alpha readings were between 0.756 and 0.932, indicating internally consistent and reliable measures of the constructs used. This result enables the constructs to be included in the actual data collection without change.

75 FR 34277 - Federal Acquisition Regulation; FAR Case 2008-007, Additional Requirements for Market Research

Science.gov (United States)

2010-06-16

... executive agencies. Specifically, the head of the agency must conduct market research before issuing an... million for the procurement of items other than commercial items is required to conduct market research... 10 U.S.C. 2377(c), ``Preliminary Market Research'', to require the head of an agency to conduct...

The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of embroidery Central Java Province

OpenAIRE

Ag. Sunarno Handoyo

2015-01-01

This study deals with marketing innovation, market orientation, and social capital in affecting the competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. In this respect, this study tried to test and analyze the effect of marketing innovation, market orienta-tion, and social capital on competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Pr...

An Essay on Marketing Performance Assessment: Opportunities in the Context of Research Studies in Marketing in Brazil

Directory of Open Access Journals (Sweden)

Leandro Angotti Guissoni

2013-12-01

Full Text Available Assessing marketing performance is important in order to minimize the subjectivism in the decision making process. Assessing marketing performance is an alternative so marketing will no longer be considered as a tactical area but rather strategically. In this context, research in marketing should investigate the effects of marketing activities by applying metrics. Despite marketing’s growing importance in journals and developed markets, there are few research studies in Brazil, so we organized a theoretical essay. This essay intends to contribute to the marketing literature in two ways: i by presenting a detailed overview of the marketing performance literature from the 1960’s until the year 2012, which allows us to complement previous studies, from a new perspective on the evolution of the central ideas in marketing; ii identifying research opportunities related to this topic that may stimulate debates and future research. 

World helicopter market study

Science.gov (United States)

Cleary, B.; Pearson, R. W.; Greenwood, S. W.; Kaplan, L.

1978-01-01

The extent of the threat to the US helicopter industry posed by a determined effort by foreign manufacturers, European companies in particular, to supply their own domestic markets and also to penetrate export markets, including the USA is assessed. Available data on US and world markets for civil and military uses are collated and presented in both graphic and tabular form showing the past history of production and markets and, where forecasts are available, anticipated future trends. The data are discussed on an item-by-item basis and inferences are drawn in as much depth as appears justified.

Does an Environmental Marketing Strategy Influence Marketing and Financial Performance? A Study of Indonesian Exporting Firms

Directory of Open Access Journals (Sweden)

Kardison Lumban Batu

2017-01-01

Full Text Available Purpose – Broadly speaking, the implementation of green practice leads to higher performance in exporting firms. To test this concept empirically, this study proposes environmental marketing strategy as an antecedent of product differentiation and cost leadership as a means to promote marketing and financial performance. Design/Methodology/Approach – This study was conducted on 388 respondents serving as operational, production, and marketing managers of Indonesian exporting firms and used structural equation modelling (SEM with AMOS 18 as an analysis technique. Findings and implications – The findings revealed that environmental marketing strategy significantly influences product differentiation and cost leadership. More specifically, product differentiation simultaneously influences marketing and financial performance. However, cost leadership influences financial performance but not marketing performance. This study implies the importance of environmental orientation in setting a firm strategy and promoting the performance of international firms. Limitations – The measurement items proposed in this study were adopted from studies conducted in developed countries; they have not been proven appropriate for direct application in developing countries such as Indonesia. Originality – This study is original in that it explores the importance of environmental studies in setting a firm strategy and promoting the performance of international business.

Study on electricity markets in Romania

Directory of Open Access Journals (Sweden)

Alexandra FLOREA

2017-03-01

Full Text Available In this paper, we detail about the components of the wholesale electricity market in Romania: Market for Bilateral Contracts (Central Market with continuous double negotiation of bilateral electric energy contracts (CM - OTC, Centralized Market for bilateral electric energy contracts, Day-Ahead Market (DAM, Inter-Daily Market (IM, Balancing Market (BM, Centralized Market for universal service (CMUS. In addition, for each type of market we generated diagrams with the main business processes.

Affiliate marketing programs: A study of consumer attitude towards affiliate marketing programs among Indian users

OpenAIRE

Zia Ul Haq

2012-01-01

Affiliate marketing has seen fewer studies even being a multibillion dollar industry and one of the most expanding online advertising lead generators for direct marketers. The aim of this survey described in this paper is to evaluate the attitude of respondents towards affiliate programs or affiliate marketing, used as a source of information, advertisement and a connecting link between the online marketer and the customer. In this regard a survey was conducted among 300 Indian internet users...

Strategic marketing: an introduction for medical specialists.

Science.gov (United States)

Lexa, Frank James; Berlin, Jonathan

2006-03-01

Marketing and branding are 2 of the most important factors for business success in the United States. They are particularly critical in service industries such as diagnostic imaging. However, in spite of their strategic importance in radiology success, a search of the peer-reviewed radiology literature reveals a paucity of published work that addresses marketing for imaging practices. In particular, there is a dearth of literature addressing the role (both direct and indirect) of radiologists in marketing efforts. In this article, the authors attempt to identify and correct some common misconceptions that physicians and other scientific and technical professionals have about marketing. Basic terms and preliminary concepts are introduced to provide a foundational understanding of the topic, allowing the interested reader to move forward and explore these critical issues in greater depth.

Optimal pricing and marketing planning for deteriorating items.

Science.gov (United States)

Moosavi Tabatabaei, Seyed Reza; Sadjadi, Seyed Jafar; Makui, Ahmad

2017-01-01

Optimal pricing and marketing planning plays an essential role in production decisions on deteriorating items. This paper presents a mathematical model for a three-level supply chain, which includes one producer, one distributor and one retailer. The proposed study considers the production of a deteriorating item where demand is influenced by price, marketing expenditure, quality of product and after-sales service expenditures. The proposed model is formulated as a geometric programming with 5 degrees of difficulty and the problem is solved using the recent advances in optimization techniques. The study is supported by several numerical examples and sensitivity analysis is performed to analyze the effects of the changes in different parameters on the optimal solution. The preliminary results indicate that with the change in parameters influencing on demand, inventory holding, inventory deteriorating and set-up costs change and also significantly affect total revenue.

THE IMPORTANCE OF DIGITAL MARKETING. AN EXPLORATORY STUDY TO FIND THE PERCEPTION AND EFFECTIVENESS OF DIGITAL MARKETING AMONGST THE MARKETING PROFESSIONALS IN PAKISTAN

OpenAIRE

Fawad Khan; Kamran Siddiqui

2013-01-01

The purpose of this exploratory research is to present the perceptions towards Digital Marketing in Pakistan. This issue has rarely been addressed by the academicians and researchers in Pakistan and elsewhere. This study used digital marketing parameters to measure the awareness and effectiveness of digital marketing among marketing professionals in Pakistan. 200 marketing professionals participated in this academic exercise. Data was analyzed in many ways, a) through descriptive statistics b...

Preliminary simulation study of doppler reflectometry

International Nuclear Information System (INIS)

Ishii, Yuta; Hojo, Hitoshi; Yoshikawa, Masashi; Ichimura, Makoto; Haraguchi, Yusuke; Imai, Tsuyoshi; Mase, Atsushi

2010-01-01

A preliminary simulation study of Doppler reflectometry is performed. The simulations solve Maxwell's equations by a finite difference time domain (FDTD) code method in two dimensions. A moving corrugated metal target is used as a plasma cutoff layer to study the basic features of Doppler reflectometry. We examined the effects of the full width at half maximum (FWHM) of the electromagnetic waves and the corrugation depth of the metal target. Furthermore, the effect of a nonuniform plasma is studied using this FDTD analysis. The Doppler shift and velocity are compared with those obtained from FDTD analysis of a uniform plasma. (author)

Preliminary closed Brayton cycle study for a space reactor application

International Nuclear Information System (INIS)

Guimaraes, Lamartine Nogueira Frutuoso; Carvalho, Ricardo Pinto de; Camillo, Giannino Ponchio

2007-01-01

The Nuclear Energy Division (ENU) of the Institute for Advanced Studies (IEAv) has started a preliminary design study for a Closed Brayton Cycle Loop (CBCL) aimed at a space reactor application. The main objectives of the study are to establish a starting concept for the CBCL components specifications, and to develop a demonstrative simulator of CBCL in nominal operation conditions. The ENU/IEAv preliminary design study is developing the CBCL around the NOELLE 60290 turbo machine. The actual nuclear reactor study is being conducted independently. Because of that, a conventional heat source is being used for the CBCL, in this preliminary design phase. This paper describes the steady state simulator of the CBCL operating with NOELLE 60290 turbo machine. In principle, several gases are being considered as working fluid, as for instance: air, helium, nitrogen, CO2 and gas mixtures such as helium and xenon. At this moment the simulator is running with Helium as the working fluid. Simplified models of heat and mass transfer are being developed to simulate thermal components. Future efforts will focus on keeping track of the modifications being implemented at the NOELLE 60290 turbo machine in order to build the CBCL. (author)

Preliminary closed Brayton cycle study for a space reactor application

Energy Technology Data Exchange (ETDEWEB)

Guimaraes, Lamartine Nogueira Frutuoso; Carvalho, Ricardo Pinto de [Institute for Advanced Studies, Sao Jose dos Campos, SP (Brazil)]. E-mail: guimarae@ieav.cta.br; Camillo, Giannino Ponchio [Instituto Tecnologico de Aeronautica (ITA), Sao Jose dos Campos, SP (Brazil)]. E-mail: gianninocamillo@gmail.com

2007-07-01

The Nuclear Energy Division (ENU) of the Institute for Advanced Studies (IEAv) has started a preliminary design study for a Closed Brayton Cycle Loop (CBCL) aimed at a space reactor application. The main objectives of the study are to establish a starting concept for the CBCL components specifications, and to develop a demonstrative simulator of CBCL in nominal operation conditions. The ENU/IEAv preliminary design study is developing the CBCL around the NOELLE 60290 turbo machine. The actual nuclear reactor study is being conducted independently. Because of that, a conventional heat source is being used for the CBCL, in this preliminary design phase. This paper describes the steady state simulator of the CBCL operating with NOELLE 60290 turbo machine. In principle, several gases are being considered as working fluid, as for instance: air, helium, nitrogen, CO2 and gas mixtures such as helium and xenon. At this moment the simulator is running with Helium as the working fluid. Simplified models of heat and mass transfer are being developed to simulate thermal components. Future efforts will focus on keeping track of the modifications being implemented at the NOELLE 60290 turbo machine in order to build the CBCL. (author)

Information transmission and market interactions across the Atlantic. An empirical study on the natural gas market

International Nuclear Information System (INIS)

Kao, Chung-Wei; Wan, Jer-Yuh

2009-01-01

This paper studies the international information transmission and market interactions in the U.S. and U.K. natural gas markets. Three well documented approaches are used to measure the relative importance on the process of price discovery under a quadvariate system. After adjusting the effects of nonsynchronous trading prices, robust results indicate our system that includes spot and futures prices within the two countries are driven by one common factor. Information disseminates efficiently among the four markets concerned. The U.S. futures market dominates as the center for price discovery. The U.K. futures market comes as the second. The spot markets in the U.S. and U.K. are less efficient than their corresponding futures market, where the U.K. spot market contributes the least and almost zero to the price discovery process. Asymmetric volatility spillovers are found in three of the four markets. Volatility in the U.S. futures market increases with positive returns which illustrates the inverse leverage effect in most of the commodity market. Volatilities in the spot markets are negatively related to returns, which is analogous to the traditional leverage effect prevailing in most of the equity stock markets. (author)

Realistic electricity market simulator for energy and economic studies

International Nuclear Information System (INIS)

Bernal-Agustin, Jose L.; Contreras, Javier; Conejo, Antonio J.; Martin-Flores, Raul

2007-01-01

Electricity market simulators have become a useful tool to train engineers in the power industry. With the maturing of electricity markets throughout the world, there is a need for sophisticated software tools that can replicate the actual behavior of power markets. In most of these markets, power producers/consumers submit production/demand bids and the Market Operator clears the market producing a single price per hour. What makes markets different from each other are the bidding rules and the clearing algorithms to balance the market. This paper presents a realistic simulator of the day-ahead electricity market of mainland Spain. All the rules that govern this market are modeled. This simulator can be used either to train employees by power companies or to teach electricity markets courses in universities. To illustrate the tool, several realistic case studies are presented and discussed. (author)

MARKETING SYSTEM OF MARINE FISH IN BANGLADESH: AN EMPIRICAL STUDY

OpenAIRE

Islam, M. Serajul; Miah, Tofazzal Hossain; Haque, Md. Mojammel

2000-01-01

This paper was designed to investigate the present status of marine fish marketing aiming to determine marketing costs, margins and profits of marketing intermediaries both in domestic and export marketing. Primary data were collected by survey method wherein various market intermediaries were interviewed from selected districts for eliciting information at various stages of marine fish marketing. The study revealed that marketing margin as well as marketing profit both were relatively higher...

[The pharmaceutical market in Mexico: size, value, and concentration].

Science.gov (United States)

Torres Guerra, Sandra; Gutiérrez, Juan Pablo

2009-07-01

To describe the pharmaceutical drug market in Mexico in terms of its size, structure, business' market power, and consumer negotiating power. A descriptive study based on data from the 2004 Economics Census and the reports of IMS Health, Inc. (Norwalk, Connecticut, United States of America). Sales amounts and volumes of Mexico's pharmaceutical companies from 2002-2005 were obtained and the Herfindahl-Hirschman Index (HHI) and its inverse were calculated as indicators of the market's degree of concentration; also, price elasticity was determined by a product index. The total value of the products manufactured by the pharmaceutical sector was 115 billion in 2006 Mexican pesos, of which 99% pertained to companies categorized as large. This amount constituted 1.2% of the national gross domestic product that year (20.0% of the health sector's portion, estimated to be 6.0%) and 3.9% of the total value of manufactured goods. The HHI of Mexico's pharmaceutical market during the study period was about 0.04, albeit with a steady decline, and its inverse decreased from 23 to 26. The price elasticity of pharmaceutical products was minimal (0.007, 0.003, and -0.002). This study constitutes a preliminary description of Mexico's pharmaceutical market, one of the country's most dynamic economic sectors. It confirmed that the market is a rigid oligopoly, and thus supports enactment of firmer regulatory tools to reduce the power of the manufacturers in favor of that of the consumers.

The Effect of Marketing Strategies Construct on Firm Performance: Results from Pilot Survey

Directory of Open Access Journals (Sweden)

Fazal Akbar

2017-04-01

Full Text Available The difficulties that face small and medium organization in any field are severe nowadays. The importance of SMEs is vital. Different researchers have proposed different success factors for small and medium organization, like finance, skilled workforce, technology, innovation and most importantly marketing. Marketing is the spine of any organization, through marketing firms bring innovation, awareness of competitors, awareness of products, building relation with customers. A good marketing strategy increases the sale of product for sure. The small and medium organization face difficulties in doing marketing, because of limited finance, limited or unskilled staff, unawareness of marketing strategies, no or less use of media. This paper presents the pilot survey result for the study of effect of marketing strategies construct (entrepreneurial, guerrilla, relationship, ambush, viral and niche marketing, on firm performance. Descriptive statistics, normality, reliability and preliminary factor analysis (EFA test were run, all the data were presented in tables below. The result shows that all the questionnaire were normally distributed, and the outcomes are all normal.

A global assessment of market accessibility and market influence for global environmental change studies

NARCIS (Netherlands)

Verburg, P.H.; Ellis, E.C.; Letourneau, A.

2011-01-01

Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here

A preliminary study on the changes in the Italian automotive supply chain for the introduction of electric vehicles

Energy Technology Data Exchange (ETDEWEB)

Rossini, M.; Ciarapica, F.; Matt, D.; Spena, P.R.

2016-07-01

A survey has been carried out among Italian car makers, suppliers, and customers to identify the potential changes that the traditional Italian automotive supply chain would need for the introduction of electric vehicles. In addition, this study investigates the degree of importance that enterprises attribute to the electric vehicle market and their perceptions about the development of this market, also evaluating which types of electric vehicles and body styles are receiving the most relevant investment. An empirical investigation has been carried out to examine the above-mentioned aspects. Data have been collected through an on-line survey and analysed by a descriptive statistical analysisconfirmatory factors analysis, and cluster analyses. Market penetration of electric vehicles is mainly influenced by technological choices of car makers and battery manufacturers and by the ability to organize and manage the integrated actions of stakeholders, also including component suppliers, and manufacturers of vehicle management systems. Stakeholders have to exploit economies of scale, to make use and expand long-time competencies in electric engineering with automotive know-how, and to build up cooperation with experts in the new value chain to facilitate the required transfer of know-how. Alliances and joint ventures can provide manufacturers access to the know-how, technology, and production capacity of battery suppliers. Outsourcing, especially as regards research and development, will occur even more frequently in the near future. An agile supply chain should be adopted to manage a fluctuating market demand. This preliminary study contributes to provide an outlook of some of the most important changes that traditional Italian automotive supply chain would need to promote the introduction of electric vehicles and their critical components with an emphasis on production aspects. (Author)

A preliminary study on the changes in the Italian automotive supply chain for the introduction of electric vehicles

International Nuclear Information System (INIS)

Rossini, M.; Ciarapica, F.; Matt, D.; Spena, P.R.

2016-01-01

A survey has been carried out among Italian car makers, suppliers, and customers to identify the potential changes that the traditional Italian automotive supply chain would need for the introduction of electric vehicles. In addition, this study investigates the degree of importance that enterprises attribute to the electric vehicle market and their perceptions about the development of this market, also evaluating which types of electric vehicles and body styles are receiving the most relevant investment. An empirical investigation has been carried out to examine the above-mentioned aspects. Data have been collected through an on-line survey and analysed by a descriptive statistical analysisconfirmatory factors analysis, and cluster analyses. Market penetration of electric vehicles is mainly influenced by technological choices of car makers and battery manufacturers and by the ability to organize and manage the integrated actions of stakeholders, also including component suppliers, and manufacturers of vehicle management systems. Stakeholders have to exploit economies of scale, to make use and expand long-time competencies in electric engineering with automotive know-how, and to build up cooperation with experts in the new value chain to facilitate the required transfer of know-how. Alliances and joint ventures can provide manufacturers access to the know-how, technology, and production capacity of battery suppliers. Outsourcing, especially as regards research and development, will occur even more frequently in the near future. An agile supply chain should be adopted to manage a fluctuating market demand. This preliminary study contributes to provide an outlook of some of the most important changes that traditional Italian automotive supply chain would need to promote the introduction of electric vehicles and their critical components with an emphasis on production aspects. (Author)

A preliminary study on the changes in the Italian automotive supply chain for the introduction of electric vehicles

Directory of Open Access Journals (Sweden)

Matteo Rossini

2016-05-01

Full Text Available Purpose: A survey has been carried out among Italian car makers, suppliers, and customers to identify the potential changes that the traditional Italian automotive supply chain would need for the introduction of electric vehicles. In addition, this study investigates the degree of importance that enterprises attribute to the electric vehicle market and their perceptions about the development of this market, also evaluating which types of electric vehicles and body styles are receiving the most relevant investment. Design/methodology/approach: An empirical investigation has been carried out to examine the above-mentioned aspects. Data have been collected through an on-line survey and analysed by a descriptive statistical analysis, confirmatory factors analysis, and cluster analyses. Findings: Market penetration of electric vehicles is mainly influenced by technological choices of car makers and battery manufacturers and by the ability to organize and manage the integrated actions of stakeholders, also including component suppliers, and manufacturers of vehicle management systems. Stakeholders have to exploit economies of scale, to make use and expand long-time competencies in electric engineering with automotive know-how, and to build up cooperation with experts in the new value chain to facilitate the required transfer of know-how. Alliances and joint ventures can provide manufacturers access to the know-how, technology, and production capacity of battery suppliers. Outsourcing, especially as regards research and development, will occur even more frequently in the near future. An agile supply chain should be adopted to manage a fluctuating market demand. Originality/value: This preliminary study contributes to provide an outlook of some of the most important changes that traditional Italian automotive supply chain would need to promote the introduction of electric vehicles and their critical components with an emphasis on production aspects.

A study on the effects of marketing communication using integrated marketing communication

OpenAIRE

Solmaz Sellahvarzi; Vahid Reza Mirabi; Mehdi Iran Nejad Parizi

2014-01-01

Integrated Marketing Communication (IMC) is one of the needed concepts in competitive edge. IMC is defined as a cross functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or impacting all messages sent to these groups. It ensures that all forms of communications and messages are carefully linked together. This study investigates the effectiveness of marketing communication in an Iranian automaker named Khodr...

Farmers' Markets in Rural Communities: A Case Study

Science.gov (United States)

Alfonso, Moya L.; Nickelson, Jen; Cohen, Danielle

2012-01-01

Background: Although the potential health benefits of farmers markets have been discussed for years, there is a dearth of literature to aid health educators in advocating for the development of local farmers markets. Purpose: The purpose of this manuscript is to present a case study of a rural farmers market in southeast Georgia with emphasis on…

Preliminary design study of a steady state tokamak device

International Nuclear Information System (INIS)

Miya, Naoyuki; Nakajima, Shinji; Ushigusa, Kenkichi; and athors)

1992-09-01

Preliminary design study has been made for a steady tokamak with the plasma current of 10MA, as the next to the JT-60U experimental programs. The goal of the research program is the integrated study of steady state, high-power physics and technology. Present candidate design is to use superconducting TF and PF magnet systems and long pulse operation of 100's-1000's of sec with non inductive current drive mainly by 500keV negative ion beam injection of 60MW. Low activation material such as titanium alloy is chosen for the water tank type vacuum vessel, which is also the nuclear shield for the superconducting coils. The present preliminary design study shows that the device can meet the existing JT-60U facility capability. (author)

The new on-line marketing medium: viral marketing. Analysis of the field through two case studies

OpenAIRE

Sasigain Salvador, Miren

2014-01-01

Purpose: This paper synthesizes the emerging literature on viral marketing through the analysis of two case studies and identifies and evaluates important factors that need to be considered when organizing a viral marketing campaign nowadays; the elements used the implemented strategy, the impact and results. The companies to be studied have been successful developing viral marketing strategies even they differ in size, sector and product offered. Literature Review: Definition of tradition...

Empirical Studies on Sovereign Fixed Income Markets

NARCIS (Netherlands)

J.G. Duyvesteyn (Johan)

2015-01-01

markdownabstractAbstract This dissertation presents evidence of five studies showing that sovereign fixed income markets are not always price efficient. The emerging local currency debt market has grown to a large size of more than 1.5 trill ion US Dollars at the end of 2012. The factors

Transforming the energy efficiency market in California: Key findings, lessons learned and future directions from California's market effects studies

International Nuclear Information System (INIS)

Vine, Edward

2013-01-01

In the last three years, the California Institute for Energy and Environment (CIEE), along with the California Public Utilities Commission (CPUC), managed three market effects studies that were funded by the CPUC. This paper summarizes the key findings from these studies that focused on compact fluorescent lamps (CFLs), residential new construction (RNC), and high bay lighting (HBL), with a particular focus on changes to California's market effects evaluation protocol and lessons learned during the evaluation of market effects. This paper also summarizes the key results from a survey that was conducted by CIEE in February 2011 to determine what additional studies should be conducted in the evaluation of market effects. - Highlights: • We summarize three market effects studies and provide lessons learned. • Collect baseline market data as early as possible and throughout program lifecycle. • Estimate market effects throughout a program's lifecycle. • Require hypothesis testing as part of the evaluation. • Include elements of market effects evaluation in other program evaluations

High Temperature Gas-Cooled Reactor Projected Markets and Preliminary Economics

Energy Technology Data Exchange (ETDEWEB)

Larry Demick

2011-08-01

This paper summarizes the potential market for process heat produced by a high temperature gas-cooled reactor (HTGR), the environmental benefits reduced CO2 emissions will have on these markets, and the typical economics of projects using these applications. It gives examples of HTGR technological applications to industrial processes in the typical co-generation supply of process heat and electricity, the conversion of coal to transportation fuels and chemical process feedstock, and the production of ammonia as a feedstock for the production of ammonia derivatives, including fertilizer. It also demonstrates how uncertainties in capital costs and financial factors affect the economics of HTGR technology by analyzing the use of HTGR technology in the application of HTGR and high temperature steam electrolysis processes to produce hydrogen.

MARKET FAIRNESS IN ISLAMIC ECONOMICS LAW AND ETHICS: A Study on Modern and Traditional Market Regulations in Indonesia

Directory of Open Access Journals (Sweden)

Mustapa Khamal Rokan

2015-06-01

Full Text Available This study has been motivated by unfair market conditions in the form of marginalization of traditional markets in Indonesia due to unequal competition with the modern market. This article tries to find a fair legal formulation to maintain the existence of a small market (traditional. To find the legal formulation, the author attempts to discuss market regulation in Indonesian legislation, analyzed and found it to be optimized to create a fair market arrangements in the perspective of Islamic law. This study propose a paradigm that the market functions not only as an business institution but also as religious and social institutions based on brotherhood which requires mutual respect and responsibility. There are prescriptive law to maintain the existence of traditional markets in Indonesia, which optimizes the concept of ownership as a form of common ownership and optimize the regulation of cooperation between the traditional and the modern market economy based on the doctrine of Islamic law.

Bio-Contamination Control for Spacesuit Garments - A Preliminary Study

Science.gov (United States)

Rhodes, Richard; Korona, Adam; Orndoff, Evelyn; Ott, Mark; Poritz, Darwin

2010-01-01

This paper outlines a preliminary study to review, test, and improve upon the current state of spacesuit bio-contamination control. The study includes an evaluation of current and advanced suit materials, ground and on-orbit cleaning methods, and microbial test and analysis methods. The first aspect of this study was to identify potential anti-microbial textiles and cleaning agents, and to review current microbial test methods. The anti-microbial cleaning agent and textile market survey included a review of current commercial-off-the-shelf (COTS) products that could potentially be used as future space flight hardware. This review included replacements for any of the softgood layers that may become contaminated during an extravehicular activity (EVA), including the pressure bladder, liquid cooling garment, and ancillary comfort undergarment. After a series of COTS anti-microbial textiles and clean ing agents were identified, a series of four tests were conducted: (1) a stacked configuration test that was conducted in order to review how bio-contamination would propagate through the various suit layers, (2) a individual materials test that evaluated how well each softgood layer either promoted or repressed growth, (3) a cleaning agent test that evaluated the efficacy on each of the baseline bladders, and (4) an evaluation of various COTS anti-microbial textiles. All antimicrobial COTS materials tested appeared to control bacteria colony forming unit (CFU) growth better than the Thermal Comfort Undergarment (TCU) and ACES Liquid Cooling Garment (LCG)/EMU Liquid Cooling Ventilation Garment (LCVG) materials currently in use. However, a comparison of fungi CFU growth in COTS to current suit materials appeared to vary per material. All cleaning agents tested in this study appeared to inhibit the level of bacteria and fungi growth to acceptable levels for short duration tests. While several trends can be obtained from the current analysis, a series of test improvements are

American Depositary: A Case Study for Brazilian Market

Directory of Open Access Journals (Sweden)

André Machado Caldeira

2012-06-01

Full Text Available Specialists often question market efficiency. Some works suggest arbitrage opportunities in several financial operations. Such opportunities can be explained mainly by information asymmetry, since pricing in the stock market is directly linked to information; therefore, the investor that has access to such information the soonest has a competitive advantage. The objective of this paper is to verify the existence of arbitrage opportunities via ADRs, traded in the American market, and their respective stocks, which are traded in the domestic market. Through a case study conducted with four companies, not considering the transition costs, arbitrage opportunity windows were found. Among the companies studied, two had frequent arbitrage opportunities, for one of them the arbitrage opportunity can be shaped by the time series model.

Marketing and Society. Study Guide.

Science.gov (United States)

Welsh, Robert S.; Blake, Rowland S.

This self-instructional study guide is part of the materials for a college-level programmed course entitled "Marketing and Society." The study guide is intended for use by students in conjunction with a related textbook, a workbook, a review guide, and a series of instructional tape casettes. The study guide contains a brief introductory section…

A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research

OpenAIRE

Pousttchi, Key; Wiedemann, Dietmar Georg

2006-01-01

Marketing experts consider the mobile device as an extremely promising marketing tool as it supports them to cope with their major challenge: getting time and attention from customers. Current mobile marketing research mostly covers success factors and acceptance analysis. Categorization, when addressed, lacks in appropriate foundation and is not linked to objectives at all. In this article we examine 55 case studies in order to identify relevant characteristics of mobile marketing campaigns....

Market opportunities in emerging markets : case study: Rideascout's innovative vehicle and Vietnamese market

OpenAIRE

Bui, Huyen-Anh

2015-01-01

Nowadays, there is no limit for innovation. Successful innovative products promise to bring about dramatic changes to the world. Rideascout, a Finnish start-up, is developing their new product, an innovative vehicle. In order to understand how their product could be used in certain market areas, the company decided to carry out an extensive market research. As part of the project, this thesis aims to explore possible uses and market opportunities for the product in Vietnam and more specifical...

Preliminary 2D design study for A ampersand PCT

International Nuclear Information System (INIS)

Keto, E.; Azevedo, S.; Roberson, P.

1995-03-01

Lawrence Livermore National Laboratory is currently designing and constructing a tomographic scanner to obtain the most accurate possible assays of radioactivity in barrels of nuclear waste in a limited amount of time. This study demonstrates a method to explore different designs using laboratory experiments and numerical simulations. In particular, we examine the trade-off between spatial resolution and signal-to-noise. The simulations are conducted in two dimensions as a preliminary study for three dimensional imaging. We find that the optimal design is entirely dependent on the expected source sizes and activities. For nuclear waste barrels, preliminary results indicate that collimators with widths of 1 to 3 inch and aspect ratios of 5:1 to 10:1 should perform well. This type of study will be repeated in 3D in more detail to optimize the final design

Optimal pricing and marketing planning for deteriorating items.

Directory of Open Access Journals (Sweden)

Seyed Reza Moosavi Tabatabaei

Full Text Available Optimal pricing and marketing planning plays an essential role in production decisions on deteriorating items. This paper presents a mathematical model for a three-level supply chain, which includes one producer, one distributor and one retailer. The proposed study considers the production of a deteriorating item where demand is influenced by price, marketing expenditure, quality of product and after-sales service expenditures. The proposed model is formulated as a geometric programming with 5 degrees of difficulty and the problem is solved using the recent advances in optimization techniques. The study is supported by several numerical examples and sensitivity analysis is performed to analyze the effects of the changes in different parameters on the optimal solution. The preliminary results indicate that with the change in parameters influencing on demand, inventory holding, inventory deteriorating and set-up costs change and also significantly affect total revenue.

Optimal pricing and marketing planning for deteriorating items

Science.gov (United States)

Moosavi Tabatabaei, Seyed Reza; Sadjadi, Seyed Jafar; Makui, Ahmad

2017-01-01

Optimal pricing and marketing planning plays an essential role in production decisions on deteriorating items. This paper presents a mathematical model for a three-level supply chain, which includes one producer, one distributor and one retailer. The proposed study considers the production of a deteriorating item where demand is influenced by price, marketing expenditure, quality of product and after-sales service expenditures. The proposed model is formulated as a geometric programming with 5 degrees of difficulty and the problem is solved using the recent advances in optimization techniques. The study is supported by several numerical examples and sensitivity analysis is performed to analyze the effects of the changes in different parameters on the optimal solution. The preliminary results indicate that with the change in parameters influencing on demand, inventory holding, inventory deteriorating and set-up costs change and also significantly affect total revenue. PMID:28306750

IPO Pricing with Bookbuilding and a When-Issued Market

OpenAIRE

Stomper, Alex; Aussenegg, Wolfgang; Pichler, Pegaret

2004-01-01

This paper examines the German IPO pricing process which combines bookbuilding with a liquid pre-IPO when-issued market. We find no partial adjustment phenomenon, as has been documented for U.S. IPOs. We thus find no evidence that bookbuilding provides information for IPO pricing, beyond the information that is required to set preliminary price ranges. Once price ranges are set, when-issued trading commences and indicates how IPOs should be priced in the primary market. However, the evidence ...

ABARE gas market study to evaluate impact of reforms

International Nuclear Information System (INIS)

Harman, J.

2000-01-01

ABARE has conducted Research into the Australian gas market for many years. For example, studies have examined the costs and benefit of interconnections in the gas and electricity markets (Dalziell et al 1993) and the net economic benefits of the oil and gas extraction industry (Hogan et al 1996). The biennial energy supply and demand projections published for more than 20 years) provide detailed and reliable energy forecasts. The most recent study (Bush et al 1999) found that natural gas consumption was expected to grow at an average rate of almost 4.4 percent to 2014-15, representing an increase to around 28 percent of total energy market share. Energy market and policy developments will effect the actual rate of growth of gas consumption. Major trends in the gas market which are raising important issues include an integration of regional gas markets through the construction of new gas pipelines and increasing interstate trade in gas, new access regimes in the transmission and distribution sector, along with increasing customer contestability in the retail markets

Market Orientation Capabilities: A Study of Learning Processes in Market-Oriented Companies

OpenAIRE

Silkoset, Ragnhild

2009-01-01

The literature operates with three perspectives on market orientation. These include market orientation as behavior (Kohli and Jaworski 1990; Narver and Slater 1990), market orientation as a unique resource (Hunt and Morgan 1995) and market orientation as a dynamic learning capability (Sinkula 1994; Day 1994b). A company's level of market orientation will vary with regard to the perspectives, including factors affecting a company’s degree of market orientation and the effect...

Marketing of renewable energies. Foundations, business models, case studies

International Nuclear Information System (INIS)

Herbes, Carsten; Friege, Christian

2015-01-01

How to market green electricity or biomethane? What is the right price for renewable energy and how do you design the optimal use of social media? What impact have the EEG or electromobility to the Green Power Marketing? Does direct marketing works or is online marketing the guarantee of success? Answers to these and many other basic questions provides the band with contributions from leading scientists and renowned practitioners. For the first time they describe in a structured form the basics of marketing of renewable energies, provide an introduction to the legal and market-based features and present new business models. The book is based on the latest research results, treats all questions of marketing issues important for practitioners, provides case studies and specific recommendations. [de

Monetary Policy Committee and Monetary Policy Conduct in Nigeria: A Preliminary Investigation

OpenAIRE

Ekor, Maxwell; Saka, Jimoh; Adeniyi, Oluwatosin

2014-01-01

The study provides an incisive but preliminary investigation into the activities of the monetary policy committee of the central bank of Nigeria and the implications for monetary policy, using the standard deviation measure of volatility and the ordinary least square method. The findings show that the ‘internal’ members and majority of the ‘external’ members have different preferences as shown in the voting patterns. Also, there has been reduction in inflation, money and stock markets vola...

Marketing and clinical trials: a case study.

Science.gov (United States)

Francis, David; Roberts, Ian; Elbourne, Diana R; Shakur, Haleema; Knight, Rosemary C; Garcia, Jo; Snowdon, Claire; Entwistle, Vikki A; McDonald, Alison M; Grant, Adrian M; Campbell, Marion K

2007-11-20

Publicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous manner and are managed well, adopting effective marketing strategies. Using methods of analysis drawn from management studies, this paper presents a structured assessment framework or reference model, derived from a case analysis of the MRC's CRASH trial, of 12 factors that may affect the success of the marketing and sales activities associated with clinical trials. The case study demonstrates that trials need various categories of people to buy in - hence, to be successful, trialists must embrace marketing strategies to some extent. The performance of future clinical trials could be enhanced if trialists routinely considered these factors.

An exploratory case study analysis of contemporary marketing practices

OpenAIRE

Palmer, Roger; Wilson, Hugh

2009-01-01

The Contemporary Marketing Practice (CMP) research tradition has formulated and investigated a set of different marketing practices or archetypes ranging from transactional to relationship and network approaches. We identify gaps in previous research, and report on a case study in the house-building industry, which begins to fill these gaps. Specifically, we propose some amendments to the definition and detail of the marketing practices, arguing for example that e- marketing...

Market Development of Video Games : Video game markets and marketing

OpenAIRE

Pu, Jun

2010-01-01

This diploma work focus on analysing the markets and marketing of video game industry. After the research of this study, I found out that console game markets are growing dramatically in the recent years. On the other hand, PC game markets (excluding online game markets) are growing slowly due to the problem of illegal copies. So my study will then focus on the development of console game markets and marketing. A new concept called Three Parties is introduced in chapter 5 to help ...

Market and behavioral barriers to energy efficiency: A preliminary evaluation of the case for tariff financing in California

Energy Technology Data Exchange (ETDEWEB)

Fujita, K. Sydny

2011-06-23

the number of outdated appliances, in California rental housing. Appliances in rental housing are on average older than those in owner occupied housing. More importantly, a substantial proportion of very old appliances are in rental housing. Having established that a very old stock of appliances exists in California rental housing, I discuss tariff financing as a policy option to reduce the impact of the remaining market and behavioral barriers. In a tariff financing program, the utility pays the initial cost of an appliance, and is repaid through subsequent utility bills. By eliminating upfront costs, tying repayment to the gas or electric meter, requiring a detailed energy audit, and relying upon utility bill payment history rather than credit score in determining participant eligibility, tariff financing largely overcomes many barriers to energy efficiency. Using California as a case study, I evaluate the feasibility of implementing tariff financing. For water heaters in particular, this appears to be a cost-effective strategy. Tariff financing from utilities is particularly valuable because it improves the ability of low-income renters to lower their utility bills, without burdening landlords with unrecoverable capital costs. To implement tariff financing country-wide, regulations in many states defining private loan-making institutions or the allowable use of public benefit funds may need to be modified. Tariff financing is relatively new and in most locations is only available as a pilot program or has only recently exited pilot phase. This preliminary evaluation suggests that tariff financing is a valuable future addition to the toolkit of policymakers who aim to increase the diffusion of efficient appliances. While regulatory approval is necessary in states that wish to pursue tariff financing, at this point, the major barrier to further implementation appears to be the newness of the financing mechanism.

Computer-Assisted Instruction Case Study: The Introductory Marketing Course.

Science.gov (United States)

Skinner, Steven J.; Grimm, Jim L.

1979-01-01

Briefly reviews research on the effectiveness of CAI in instruction, and describes a study comparing the performance of students using one program for basic marketing--TRMP (Tutorial Review of Marketing Principles)--with or without a study guide, the study guide alone, and a traditional class. (BBM)

A STUDY ON INFORMAL MARKET CLUSTER ACTIVITIES CONCENTRATING AROUND MENDI MARKET AREA: IS RELOCATION THE BEST OPTION?

Directory of Open Access Journals (Sweden)

Undiri Kima

2015-02-01

Full Text Available The market provides a means of survival for the local and urban communities. The local farmers, local artisans, and other informal sectors find the market as their source of income and food and a place of relaxation. They find the market as a place where they meet friends. The article seeks to understand and analyze how informal sectors cluster groups agglomerate in and around the Mendi Local Market (LM area of Papua New Guinea. This research has made particular reference to Street Vendors (SV who are operating their daily activities in and along the market corridor and exert their influences to the LM and the public. The study provides the scenario to understand the impact of the social relations of the informal street vendors and their daily associated influences on LM. This article seeks to trace and to understand how informal market clusters are operating and concentrating around the local market. The conclusion suggests that the relationships of the informal sector, street vendors, and local market should be promoted through an appropriate inclusive policy and regulatory environment.The market provides a means of survival for the local and urban communities. The local farmers, local artisans, and other informal sectors find the market as their source of income and food and a place of relaxation. They find the market as a place where they meet friends. The article seeks to understand and analyze how informal sectors cluster groups agglomerate in and around the Mendi Local Market (LM area of Papua New Guinea. This research has made particular reference to Street Vendors (SV who are operating their daily activities in and along the market corridor and exert their influences to the LM and the public. The study provides the scenario to understand the impact of the social relations of the informal street vendors and their daily associated influences on LM. This article seeks to trace and to understand how informal market clusters are operating

Marketing and clinical trials: a case study

Directory of Open Access Journals (Sweden)

Entwistle Vikki A

2007-11-01

Full Text Available Abstract Background Publicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous manner and are managed well, adopting effective marketing strategies. Methods Using methods of analysis drawn from management studies, this paper presents a structured assessment framework or reference model, derived from a case analysis of the MRC's CRASH trial, of 12 factors that may affect the success of the marketing and sales activities associated with clinical trials. Results The case study demonstrates that trials need various categories of people to buy in – hence, to be successful, trialists must embrace marketing strategies to some extent. Conclusion The performance of future clinical trials could be enhanced if trialists routinely considered these factors.

A Study of Marketing Strategy in Chinese Software Marketi : A Case Study of UFIDA Softeare Co., Ltd

OpenAIRE

Zeng, Xiongyu; Du, Yang

2008-01-01

Date: 2008-06-08 Program: International Marketing Course: Master thesis in International Marketing (EF0705) Author: Xiongyu Zeng (780925) Yang Du (820830) Tutor: Jan Löwstedt Title: A Study of Marketing Strategy in Chinese Software Market – A Case Study of UFIDA Software Co., Ltd Strategic Question : What should be an Effective Marketing Strategy for UFIDA in order to Increase its Market Shares and Support its Market Leadership Position? Purpose: The purpose of this study is to investigate an...

Study on Market Stability and Price Limit of Chinese Stock Index Futures Market: An Agent-Based Modeling Perspective.

Science.gov (United States)

Xiong, Xiong; Nan, Ding; Yang, Yang; Yongjie, Zhang

2015-01-01

This paper explores a method of managing the risk of the stock index futures market and the cross-market through analyzing the effectiveness of price limits on the Chinese Stock Index 300 futures market. We adopt a cross-market artificial financial market (include the stock market and the stock index futures market) as a platform on which to simulate the operation of the CSI 300 futures market by changing the settings of price limits. After comparing the market stability under different price limits by appropriate liquidity and volatility indicators, we find that enhancing price limits or removing price limits both play a negative impact on market stability. In contrast, a positive impact exists on market stability if the existing price limit is maintained (increase of limit by10%, down by 10%) or it is broadened to a proper extent. Our study provides reasonable advice for a price limit setting and risk management for CSI 300 futures.

Use of atypical antipsychotics in nursing homes and pharmaceutical marketing.

Science.gov (United States)

Pimentel, Camilla B; Donovan, Jennifer L; Field, Terry S; Gurwitz, Jerry H; Harrold, Leslie R; Kanaan, Abir O; Lemay, Celeste A; Mazor, Kathleen M; Tjia, Jennifer; Briesacher, Becky A

2015-02-01

To describe the current extent and type of pharmaceutical marketing in nursing homes (NHs) in one state and to provide preliminary evidence for the potential influence of pharmaceutical marketing on the use of atypical antipsychotics in NHs. Nested mixed-methods, cross-sectional study of NHs in a cluster randomized trial. Forty-one NHs in Connecticut. NH administrators, directors of nursing, and medical directors (n = 93, response rate 75.6%). Quantitative data, including prescription drug dispensing data (September 2009-August 2010) linked with Nursing Home Compare data (April 2011), were used to determine facility-level prevalence of atypical antipsychotic use, facility-level characteristics, NH staffing, and NH quality. Qualitative data, including semistructured interviews and surveys of NH leaders conducted in the first quarter of 2011, were used to determine encounters with pharmaceutical marketing. Leadership at 46.3% of NHs (n = 19) reported pharmaceutical marketing encounters, consisting of educational training, written and Internet-based materials, and sponsored training. No association was detected between level of atypical antipsychotic prescribing and reports of any pharmaceutical marketing by at least one NH leader. NH leaders frequently encounter pharmaceutical marketing through a variety of ways, although the impact on atypical antipsychotic prescribing is unclear. © 2015, Copyright the Authors Journal compilation © 2015, The American Geriatrics Society.

Marketing of renewable energies. Foundations, business models, case studies; Marketing Erneuerbarer Energien. Grundlagen, Geschaeftsmodelle, Fallbeispiele

Energy Technology Data Exchange (ETDEWEB)

Herbes, Carsten [HfWU Nuertingen-Geislingen, Nuertingen (Germany); Friege, Christian (ed.)

2015-07-01

How to market green electricity or biomethane? What is the right price for renewable energy and how do you design the optimal use of social media? What impact have the EEG or electromobility to the Green Power Marketing? Does direct marketing works or is online marketing the guarantee of success? Answers to these and many other basic questions provides the band with contributions from leading scientists and renowned practitioners. For the first time they describe in a structured form the basics of marketing of renewable energies, provide an introduction to the legal and market-based features and present new business models. The book is based on the latest research results, treats all questions of marketing issues important for practitioners, provides case studies and specific recommendations. [German] Wie vermarktet man Oekostrom oder Biomethan? Was ist der richtige Preis fuer Erneuerbare Energien und wie gestaltet man den optimalen Einsatz von Social Media? Welche Auswirkungen haben das EEG oder die Elektromobilitaet auf das Gruenstrom-Marketing? Funktioniert Direktvertrieb oder ist Online-Marketing der Erfolgsgarant? Antworten auf diese und viele weitere grundlegende Fragen liefert dieser Band mit Beitraegen fuehrender Wissenschaftler und renommierter Praktiker. Erstmals beschreiben sie hier in strukturierter Form die Grundlagen der Vermarktung von Erneuerbaren Energien, fuehren in die gesetzlichen und marktlichen Besonderheiten ein und stellen neue Geschaeftsmodelle vor. Das Buch fusst auf aktuellen Forschungsergebnissen, behandelt saemtliche fuer Praktiker wichtige Fragen der Vermarktung, liefert Fallbeispiele und konkrete Empfehlungen.

Scaling and predictability in stock markets: a comparative study.

Directory of Open Access Journals (Sweden)

Huishu Zhang

Full Text Available Most people who invest in stock markets want to be rich, thus, many technical methods have been created to beat the market. If one knows the predictability of the price series in different markets, it would be easier for him/her to make the technical analysis, at least to some extent. Here we use one of the most basic sold-and-bought trading strategies to establish the profit landscape, and then calculate the parameters to characterize the strength of predictability. According to the analysis of scaling of the profit landscape, we find that the Chinese individual stocks are harder to predict than US ones, and the individual stocks are harder to predict than indexes in both Chinese stock market and US stock market. Since the Chinese (US stock market is a representative of emerging (developed markets, our comparative study on the markets of these two countries is of potential value not only for conducting technical analysis, but also for understanding physical mechanisms of different kinds of markets in terms of scaling.

Scaling and predictability in stock markets: a comparative study.

Science.gov (United States)

Zhang, Huishu; Wei, Jianrong; Huang, Jiping

2014-01-01

Most people who invest in stock markets want to be rich, thus, many technical methods have been created to beat the market. If one knows the predictability of the price series in different markets, it would be easier for him/her to make the technical analysis, at least to some extent. Here we use one of the most basic sold-and-bought trading strategies to establish the profit landscape, and then calculate the parameters to characterize the strength of predictability. According to the analysis of scaling of the profit landscape, we find that the Chinese individual stocks are harder to predict than US ones, and the individual stocks are harder to predict than indexes in both Chinese stock market and US stock market. Since the Chinese (US) stock market is a representative of emerging (developed) markets, our comparative study on the markets of these two countries is of potential value not only for conducting technical analysis, but also for understanding physical mechanisms of different kinds of markets in terms of scaling.

Preliminary Assessment of Spatial Competition in the Market for E85: Presentation Supplement

Energy Technology Data Exchange (ETDEWEB)

Clinton, Bentley [National Renewable Energy Lab. (NREL), Golden, CO (United States); Johnson, Caley [National Renewable Energy Lab. (NREL), Golden, CO (United States); Moriarty, Kristi [National Renewable Energy Lab. (NREL), Golden, CO (United States); Newes, Emily [National Renewable Energy Lab. (NREL), Golden, CO (United States); Vimmerstedt, Laura [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2017-02-01

Anecdotal evidence suggests retail E85 prices may track retail gasoline prices rather than wholesale costs. This indicates E85 prices may be higher than they would be if priced on a cost basis hence limiting adoption by some price-sensitive consumers. Using publicly available and proprietary E85 and regular gasoline price data, we examine pricing behavior in the market for E85. Specifically, we assess the extent to which local retail competition in E85 markets decreases E85 retail prices. Results of econometric analysis suggest that higher levels of retail competition (measured in terms of station density) are associated with lower E85 prices at the pump. While more precise causal estimates may be produced from more comprehensive data, this study is the first to our knowledge that estimates the spatial competition dimension of E85 pricing behavior by firms. This technical report elaborates on a related presentation.

Econometric Analysis of Marketing Costs: A Case Study

NARCIS (Netherlands)

Kuwornu, J.K.M.; Abboah, R.; Amegashie, D.P.K.; Kuiper, W.E.

2009-01-01

This study analyzes the marketing costs of a pineapple producing and export firm (Bomart Farms) in Ghana. Con­ sistent with the existing literature, we categorize marketing costs into assembling, processing, and distribution costs. The assembling cost comprises of cost of crating and loading fresh

MEAT-GOAT MARKET ANALYSIS: A PILOT STUDY OF THE SOMALI MARKET IN COLUMBUS, OH

OpenAIRE

Worley, C. Thomas; Ellerman, John; Mangione, Dave; West, Travis; Yang, Y.

2004-01-01

This case study focuses on meat goat marketing involving one distinct immigrant group residing in one area of Columbus, Ohio: the Somalis. There are about 20,000-25,000 Somalis living in Columbus, the second largest concentration of Somalian immigrants in the U.S. after Minneapolis-St. Paul, Minnesota. It is estimated that Columbus Somalis consume the meat from about 14,000 goats each year. The objective of this pilot study is to analyze the meat goat marketing and consumption patterns of the...

STANDARDIZATION OR ADAPTATION IN COSMETICS WEBSITES MARKETING ? AN EMPIRICAL STUDY.

Directory of Open Access Journals (Sweden)

Anca Constantinescu-Dobra

2011-06-01

Full Text Available The websites marketing is becoming an important tool both for multinationals and SMEs, in their effort to internationalizing their business.This study focuses on the international opportunities that are present within the European markets. The paper aims at identifying the degree of websites marketing standardization vs. adaptation, as a marketing tool for cosmetic products. Moreover, the study examines in a comparative manner the standardization strategy of multinationals and small and medium enterprises (SMEs, leaders in European markets, for different cosmetic cathegories.The evaluation of online advertising standardization is based on the modified Model for Testing Advertising Standardization, developed by Whitelock and Chung. The web sites degree of localizations areanalyzed based upon 98 criteria, as resulted from an adapted methodology of ProfNet Institut fur Internet Marketing, Munster (Germany. The sample includes the 101 leaders from European markets.The research outcomes reflect a standardized websites marketing policy for SMEs and localized for multinationals. Also, for perfumes, dental care products and toiletry, European cosmetic leaders implementstandardized websites marketing policies and balanced for the other cosmetics categories. The hypothesis concerning a strong correlation between standardization and handling dimension was supported.

European wood pellet market integration - A study of the residential sector

International Nuclear Information System (INIS)

Olsson, Olle; Hillring, Bengt; Vinterbaeck, Johan

2011-01-01

The integration of European energy markets is a key goal of EU energy policy, and has also been the focal point of many scientific studies in recent years. International markets for coal, oil, natural gas and electricity have previously been investigated in order to determine the extent of the respective markets. This study enhances this field of research to bioenergy markets. Price series data and time series econometrics are used to determine whether residential sector wood pellet markets of Austria, Germany and Sweden are integrated. The results of the econometric tests show that the German and Austrian markets can be considered to be integrated, whereas the Swedish market is separate from the other two countries. Although increased internationalization of wood pellet markets is likely to contribute to European price convergence and market integration, this process is far from completed. (author)

"PRELIMINARY SCREENING FOR THE LEVELS OF TESTOSTERONE HORMONE IN THE MARKET MEAT IN TEHRAN "

Directory of Open Access Journals (Sweden)

M. R. Oveisi

2007-06-01

Full Text Available Many xenobiotic and natural compounds such as testosterone have been used and sometime misused to improve the growth of cattle and other livestock animals. In order to control the testosterone hormone residues in meat and to ensure the safety of Iranian consumers, a monitoring system must be put in place to address the concerns. The present study was undertaken to detect and quantify the levels of testosterone residue in the market meat. Cattle meat samples were collected randomly from the market in Tehran. A total of 120 samples of cattle meat were analyzed for the level of testosterone by Enzyme-linked immuno sorbent assay (ELISA method. The average experimental value of testosterone in cattle meat was 810.9 ng/kg. The average value of cattle meat testosterone was significantly upper than FDA (Food and Drug Administration allowable level but was in agreement with the values proposed by JESFA (Joint Expert Committee on Food Additives. So it seems that the present status of this anabolic hormone in market meat is not at risk but there is need to routinely monitor this chemical as a food quality control measure.

Internationalization's effect on marketing learning: a study of Syrian firms

OpenAIRE

Ibeh, Kevin; Kasem, L.

2014-01-01

The aim of the present study is to understand the effects of international expansion on firms’ acquisition of marketing learning. This study’s focus on marketing learning complements previous research on the impact of internationalization on the development of foreign-market and technological knowledge. The research finds that the scope of a firm’s international activities, perception of gaps in marketing knowledge, and external social capital positively influence firms’ acquisition of market...

An exploration study on factors influencing green marketing

Directory of Open Access Journals (Sweden)

Mojtaba Esmaeeli

2013-05-01

Full Text Available These days, there have been tremendous efforts on offering products, which are environment friendly. Green marketing plays an important role for attracting new customer and customer retention. This paper presents an empirical investigation based on the implementation of factor analysis to locate important factors influencing green marketing planning and strategies. building market oriented business units. The study designs a questionnaire including 23 questions and the questionnaire was distributed among 200 people who were visiting organic product exhibition. Cronbach alpha was calculated as 0.845, which is well above the minimum acceptable limit and validates the results. The results of factor analysis reveal four major factors including green labeling, compatibility, product value and marketing component and size.

Momentum Investment Strategy : (An Empirical Study of the Canadian Stock Market and the Swedish Stock Market)

OpenAIRE

Ludvigsson, Anita

2008-01-01

Abstract Market efficiency is a highly debated topic within the academic research field of finance. Several studies have presented that the return on stocks may be predictable by employing the momentum investment strategy, which contradicts the Efficient Market Hypothesis in exchange market. There is extensive international evidence, on an academic level that the momentum investment strategy yields positive abnormal returns when short-term periods are considered. This paper examines the profi...

Preliminary summary of the ETF conceptual studies

Science.gov (United States)

Seikel, G. R.; Bercaw, R. W.; Pearson, C. V.; Owens, W. R.

1978-01-01

Power plant studies have shown the attractiveness of MHD topped steam power plants for baseload utility applications. To realize these advantages, a three-phase development program was initiated. In the first phase, the engineering data and experience were developed for the design and construction of a pilot plant, the Engineering Test Facility (ETF). Results of the ETF studies are reviewed. These three parallel independent studies were conducted by industrial teams led by the AVCO Everett Research Laboratory, the General Electric Corporation, and the Westinghouse Corporation. A preliminary analysis and the status of the critical evaluation of these results are presented.

Preliminary Examination of the Supply and Demand Balance for Renewable Electricity

Energy Technology Data Exchange (ETDEWEB)

Swezey, B.; Aabakken, J.; Bird, L.

2007-10-01

In recent years, the demand for renewable electricity has accelerated as a consequence of state and federal policies and the growth of voluntary green power purchase markets, along with the generally improving economics of renewable energy development. This paper reports on a preliminary examination of the supply and demand balance for renewable electricity in the United States, with a focus on renewable energy projects that meet the generally accepted definition of "new" for voluntary market purposes, i.e., projects installed on or after January 1, 1997. After estimating current supply and demand, this paper presents projections of the supply and demand balance out to 2010 and describe a number of key market uncertainties.

A preliminary neutron crystallographic study of thaumatin

Energy Technology Data Exchange (ETDEWEB)

Teixeira, Susana C. M. [ILL-EMBL Deuteration Laboratory, Partnership for Structural Biology, 6 Rue Jules Horowitz, 38042 Grenoble (France); Institut Laue Langevin, 6 Rue Jules Horowitz, 38042 Grenoble (France); EPSAM and ISTM, Keele University, Staffordshire ST5 5BG (United Kingdom); Blakeley, Matthew P. [Institut Laue Langevin, 6 Rue Jules Horowitz, 38042 Grenoble (France); Leal, Ricardo M. F. [ILL-EMBL Deuteration Laboratory, Partnership for Structural Biology, 6 Rue Jules Horowitz, 38042 Grenoble (France); Institut Laue Langevin, 6 Rue Jules Horowitz, 38042 Grenoble (France); EPSAM and ISTM, Keele University, Staffordshire ST5 5BG (United Kingdom); ESRF, 6 Rue Jules Horowitz, BP-220, 38043 Grenoble (France); Mitchell, Edward P. [EPSAM and ISTM, Keele University, Staffordshire ST5 5BG (United Kingdom); ESRF, 6 Rue Jules Horowitz, BP-220, 38043 Grenoble (France); Forsyth, V. Trevor, E-mail: tforsyth@ill.fr [ILL-EMBL Deuteration Laboratory, Partnership for Structural Biology, 6 Rue Jules Horowitz, 38042 Grenoble (France); Institut Laue Langevin, 6 Rue Jules Horowitz, 38042 Grenoble (France); EPSAM and ISTM, Keele University, Staffordshire ST5 5BG (United Kingdom)

2008-05-01

Preliminary neutron crystallographic data from the sweet protein thaumatin have been recorded using the LADI-III diffractometer at the Institut Laue Langevin (ILL). The results illustrate the feasibility of a full neutron structural analysis aimed at further understanding the molecular basis of the perception of sweet taste. Such an analysis will exploit the use of perdeuterated thaumatin. A preliminary neutron crystallographic study of the sweet protein thaumatin is presented. Large hydrogenated crystals were prepared in deuterated crystallization buffer using the gel-acupuncture method. Data were collected to a resolution of 2 Å on the LADI-III diffractometer at the Institut Laue Langevin (ILL). The results demonstrate the feasibility of a full neutron crystallographic analysis of this structure aimed at providing relevant information on the location of H atoms, the distribution of charge on the protein surface and localized water in the structure. This information will be of interest for understanding the specificity of thaumatin–receptor interactions and will contribute to further understanding of the molecular mechanisms underlying the perception of taste.

Gold-Stock Market Relationship: Emerging Markets versus Developed Markets

Directory of Open Access Journals (Sweden)

Jalal Seifoddini

2017-09-01

Full Text Available We perform a comparative study on the gold-stock market relationship in U.S. stock market as a developed market and in Iran stock market as an emerging market. By considering appropriate variables for emerging markets and by providing a more proper methodology, we improve earlier studies. According to our findings, the relationship between stock market returns and gold price returns does not follow any specific regimes and that this relationship changes in short and long term returns. It is necessary to mention that in the present research, we did not consider this relationship in major structural changes in the economies and instead considered usual economic circumstances that investors are regularly faced with in their investment decisions.

MALLARD REPRODUCTIVE TESTING IN A POND ENVIRONMENT: A PRELIMINARY STUDY

Science.gov (United States)

A 2-year preliminary study was conducted on mallard ducks to determine the feasibility of using outdoor pond enclosures for reproductive studies and to evaluate the effects of the insecticide chlorpyrifos on mallard reproduction. No significant reproductive effects were observed ...

STUDY ON GRAIN MARKET IN THE WORLD

Directory of Open Access Journals (Sweden)

Elena COFAS

2013-01-01

Full Text Available In the global economy, the market occupies a representative place because the grain is grown on a large area and it is important both to ensure food security and safety, but also for animal feed. In order to accomplish this study we have used certain indicators, of which the most representative are: acreage, production obtained, yield per hectare, food consumption, imports, exports and last but not least the price. World market of cereals has increased in the past decade due to increased consumption of cereals, especially in less developed countries economically. World grain market evolution in the analyzed period was disrupted on one side by the global economic crisis and on the other side by bad weather changes that occur on a global scale and have had a negative impact on acreage, production achieved, prices etc. According to forecasts the global market for cereals is expected to increase trade with cerereale, while diminishing stocks.

Federal Market Information Technology in the Post Flash Crash Era: Roles for Supercomputing

Energy Technology Data Exchange (ETDEWEB)

Bethel, E. Wes; Leinweber, David; Ruebel, Oliver; Wu, Kesheng

2011-09-16

This paper describes collaborative work between active traders, regulators, economists, and supercomputing researchers to replicate and extend investigations of the Flash Crash and other market anomalies in a National Laboratory HPC environment. Our work suggests that supercomputing tools and methods will be valuable to market regulators in achieving the goal of market safety, stability, and security. Research results using high frequency data and analytics are described, and directions for future development are discussed. Currently the key mechanism for preventing catastrophic market action are “circuit breakers.” We believe a more graduated approach, similar to the “yellow light” approach in motorsports to slow down traffic, might be a better way to achieve the same goal. To enable this objective, we study a number of indicators that could foresee hazards in market conditions and explore options to confirm such predictions. Our tests confirm that Volume Synchronized Probability of Informed Trading (VPIN) and a version of volume Herfindahl-Hirschman Index (HHI) for measuring market fragmentation can indeed give strong signals ahead of the Flash Crash event on May 6 2010. This is a preliminary step toward a full-fledged early-warning system for unusual market conditions.

A New Silver Complex with Ofloxacin – Preliminary Study

Directory of Open Access Journals (Sweden)

Rusu Aura

2016-06-01

Full Text Available Objective: Silver complexes of antibacterial quinolones have the potential advantage of combining the antibacterial activity of silver and fluoroquinolones. The objective of our study was the preparation and the preliminary physico-chemical characterization of a silver complex with ofloxacin.

Battery energy storage market feasibility study

International Nuclear Information System (INIS)

Kraft, S.; Akhil, A.

1997-07-01

Under the sponsorship of the Department of Energy's Office of Utility Technologies, the Energy Storage Systems Analysis and Development Department at Sandia National Laboratories (SNL) contracted Frost and Sullivan to conduct a market feasibility study of energy storage systems. The study was designed specifically to quantify the energy storage market for utility applications. This study was based on the SNL Opportunities Analysis performed earlier. Many of the groups surveyed, which included electricity providers, battery energy storage vendors, regulators, consultants, and technology advocates, viewed energy storage as an important enabling technology to enable increased use of renewable energy and as a means to solve power quality and asset utilization issues. There are two versions of the document available, an expanded version (approximately 200 pages, SAND97-1275/2) and a short version (approximately 25 pages, SAND97-1275/1)

Battery energy storage market feasibility study

Energy Technology Data Exchange (ETDEWEB)

Kraft, S. [Frost and Sullivan, Mountain View, CA (United States); Akhil, A. [Sandia National Labs., Albuquerque, NM (United States). Energy Storage Systems Analysis and Development Dept.

1997-07-01

Under the sponsorship of the Department of Energy`s Office of Utility Technologies, the Energy Storage Systems Analysis and Development Department at Sandia National Laboratories (SNL) contracted Frost and Sullivan to conduct a market feasibility study of energy storage systems. The study was designed specifically to quantify the energy storage market for utility applications. This study was based on the SNL Opportunities Analysis performed earlier. Many of the groups surveyed, which included electricity providers, battery energy storage vendors, regulators, consultants, and technology advocates, viewed energy storage as an important enabling technology to enable increased use of renewable energy and as a means to solve power quality and asset utilization issues. There are two versions of the document available, an expanded version (approximately 200 pages, SAND97-1275/2) and a short version (approximately 25 pages, SAND97-1275/1).

IDENTIFYING MARKETING EFFECTIVENESS METRICS (Case study: East Azerbaijan`s industrial units)

OpenAIRE

Faridyahyaie, Reza; Faryabi, Mohammad; Bodaghi Khajeh Noubar, Hossein

2012-01-01

The Paper attempts to identify marketing eff ectiveness metrics in industrial units. The metrics investigated in this study are completely applicable and comprehensive, and consequently they can evaluate marketing eff ectiveness in various industries. The metrics studied include: Market Share, Profitability, Sales Growth, Customer Numbers, Customer Satisfaction and Customer Loyalty. The findings indicate that these six metrics are impressive when measuring marketing effectiveness. Data was ge...

The Impact of Ethno Marketing Activities on Consumer Buying Behavior in the Balkans: The Case of Kosovo

Directory of Open Access Journals (Sweden)

Dr.Sc. Jusuf Zeqiri

2016-01-01

Full Text Available Ethno marketing defines as marketing segmentation approach that groups consumers on the basis of ethnicity. Ethno marketing starts with recognizing the elements of culture as crucial and essential for driving contemporary marketing strategies. Ethno marketing is slowly gaining traction in marketing in multicultural environments, particularly in countries or regions inhabited by consumers from different ethnic backgrounds. This study aims to find whether such marketing activities based on cultural elements practice has any effect on consumers’ buying behavior in the Balkans.  It focuses on consumers in Kosova with the understanding that this is a preliminary exploratory study whose results will form basis for a large study on the Balkan region. The study used a structured questionnaire with the Likert Scale. One hundred, forty-eight responses were received and analyzed using the SPSS statistical software. The results of the analysis show that Albanian consumers in Kosova agree that ethno marketing is important and company marketing activities such as a company’s advertisement and promotion in the language of the ethnic is considered very important during consumers purchase decisions. Furthermore, results reveal that symbols, cultural elements as well as the information dissemination inside the stores and outside seem to be very important for consumers. On the basis of this study, a larger study that covers the different countries in the Balkan region to determine how consumers in the different countries in the region relate to ethno marketing is strongly recommended.

Dual Approach to the Study of Land Market Functioning

Directory of Open Access Journals (Sweden)

Liliya Oganesovna Oganesyan

2015-12-01

Full Text Available The article reveals the essence, the structural elements and features of the mechanism of functioning of the market of agricultural land. The authors present the supplementing idea on the structural dichotomy of the agricultural land market. In contrast to neoclassical approaches, it is proposed to explore the market based on its structural dichotomy – market property rights and market rights of management. In this context, the mechanism of functioning of agricultural lands market performs the function of a basic element in the system of land relations to ensure market circulation of agricultural land through alienation and assign full or partial rights of land ownership. The use of the institutional approach to the study of market structures justifies the dual nature of the mechanism of functioning of the market of agricultural land due to the fact that on the one hand, the market is slow and limited in the market space of the rare economic good or factor of production, and on the other hand, it is a dynamic institutional and economic system within which the specification of property rights to land is implemented. The structure of the mechanism of functioning and development of agricultural land market is considered as a system of interrelated and interacting elements of state regulation and market self-regulation, based on the principles of coordination and harmonization of personalized economic interests and market law of supply and demand. The combination of elements of market self-regulation and state regulation allows in practice to justify the choice of model combinations of stable and changing elements of the mechanism. This combination complies with the institutional conditions for the functioning of the market of agricultural land considering the dominance of regulated sustainable standards at the market of property rights and in the frames of informal institutions at the market of the management rights. The authors prove the

Development and preliminary experimental study on micro-stacked insulator

International Nuclear Information System (INIS)

Ren Chengyan; Yuan Weiqun; Zhang Dongdong; Yan Ping; Wang Jue

2009-01-01

High gradient insulating technology is one of the key technologies in new type dielectric wall accelerator(DWA). High gradient insulator, namely micro-stacked insulator, was developed and preliminary experimental study was done. Based on the finite element and particle simulating method, surface electric field distribution and electron movement track of micro-stacked insulator were numerated, and then the optimized design proposal was put forward. Using high temperature laminated method, we developed micro-stacked insulator samples which uses exhaustive fluorinated ethylene propylene(FEP) as dielectric layer and stainless steel as metal layer. Preliminary experiment of vacuum surface flashover in nanosecond pulse voltage was done and micro-stacked insulator exhibited favorable vacuum surface flashover performance with flashover field strength of near 180 kV/cm. (authors)

Framework for State-Level Renewable Energy Market Potential Studies

Energy Technology Data Exchange (ETDEWEB)

Kreycik, C.; Vimmerstedt, L.; Doris, E.

2010-01-01

State-level policymakers are relying on estimates of the market potential for renewable energy resources as they set goals and develop policies to accelerate the development of these resources. Therefore, accuracy of such estimates should be understood and possibly improved to appropriately support these decisions. This document provides a framework and next steps for state officials who require estimates of renewable energy market potential. The report gives insight into how to conduct a market potential study, including what supporting data are needed and what types of assumptions need to be made. The report distinguishes between goal-oriented studies and other types of studies, and explains the benefits of each.

Differential segmentation responses to an alcohol social marketing program.

Science.gov (United States)

Dietrich, Timo; Rundle-Thiele, Sharyn; Schuster, Lisa; Drennan, Judy; Russell-Bennett, Rebekah; Leo, Cheryl; Gullo, Matthew J; Connor, Jason P

2015-10-01

This study seeks to establish whether meaningful subgroups exist within a 14-16 year old adolescent population and if these segments respond differently to the Game On: Know Alcohol (GOKA) intervention, a school-based alcohol social marketing program. This study is part of a larger cluster randomized controlled evaluation of the GOKA program implemented in 14 schools in 2013/2014. TwoStep cluster analysis was conducted to segment 2,114 high school adolescents (14-16 years old) on the basis of 22 demographic, behavioral, and psychographic variables. Program effects on knowledge, attitudes, behavioral intentions, social norms, alcohol expectancies, and drinking refusal self-efficacy of identified segments were subsequently examined. Three segments were identified: (1) Abstainers, (2) Bingers, and (3) Moderate Drinkers. Program effects varied significantly across segments. The strongest positive change effects post-participation were observed for Bingers, while mixed effects were evident for Moderate Drinkers and Abstainers. These findings provide preliminary empirical evidence supporting the application of social marketing segmentation in alcohol education programs. Development of targeted programs that meet the unique needs of each of the three identified segments will extend the social marketing footprint in alcohol education. Copyright © 2015 Elsevier Ltd. All rights reserved.

INNOVATION NETWORKS AND MARKETING MIX: AN EXPLORATORY STUDY ON PRODUCT'S DEVELOPMENT

Directory of Open Access Journals (Sweden)

Thel Augusto Monteiro

2013-12-01

Full Text Available The purpose of this paper is to present how innovation networks can be used to develop a new product or service, using the marketing compound. The study methodology consists of an exploratory research from literature review on this subject. After an initial discussion of the characteristics of innovation networks and marketing functions, the study presents proposals that allow adequately addressing the main difficulties in the management of marketing in innovation networks. Through this study it can be stated that these networks have been identified as an attractive alternative for the development of new products, when using the marketing mix, given the dynamics of the contemporary market. Innovation networks bring a lot of benefits to companies that embrace the relationship between these networks and marketing. The discussion reveals that the structure in the form of innovation networks can bring effective results in the organization which adopt it, providing competitiveness and adaptability in the face of its target market.

Survey Probability and Factors affecting Farmers Participation in Future and Option Markets Case Study: Cotton product in Gonbad kavos city

Directory of Open Access Journals (Sweden)

F. sakhi

2016-03-01

Full Text Available Introduction: Farmers are facing with a variety of natural and unnatural risks in agricultural activities, and thus their income is unstable. A wide range of risks such as risks of production, price risk, financial and human risks, influence the income of agricultural products. One of the major risks that farmers faced is the risk of price volatility of agricultural products. Cotton is one of the agricultural products with high real price volatility. Numerous tools for marketing and risk management for agricultural products in the face of price risks are available. Futures and options contracts may be the most important available tools (to reduce price volatility in agricultural products. The purpose of the current study was to look at the possibility of farmers participations in the future and option markets that presented as a means to reduce the cotton prices volatility. The dependent variable for this purpose had four categories and these included: participate in both the market, participation in the future market, participation in the option market and participation in both future and option markets. Materials and Methods: data gathered with interview and completing 200 questionnaires of cotton growers using simple random sampling. Multinomial Logit Regression Model was used for data analysis. Results and Discussion: To measure content validity of the preliminary study the validity of confirmatory factor analysis were used. For calculating reliability, the pre-test done with 30 questionnaires and reliability, coefficient Cronbach alpha was 0.79. The independence of dependent variables categories was confirmed by Hausman test results. The Likelihood ratio and Wald showed these categories are not combinable. Results indicated into period 2014 -2015 and the sample under study, 35% of cotton growers unwilling to participate in future and option markets. Farmers willingness to participate in future and option market was 19% and %21

77 FR 32513 - Hot-Rolled Flat-Rolled Carbon-Quality Steel Products From the Russian Federation; Preliminary...

Science.gov (United States)

2012-06-01

... HTSUS subheadings are provided for convenience and Customs purposes, the written description of the... 120 days of publication of these preliminary results. Given the U.S. market trends and the concerns...

POPULAR MARKETS: FROM FUTURE STUDIES TO THE DEVELOPMENT OF PRODUCTS

Directory of Open Access Journals (Sweden)

Antonio Thiago Benedete da Silva

2009-10-01

Full Text Available Strategies for running companies in low-income markets have been in the spotlight in both the academic and the corporate environments.However, the first discussions about the relevance of such markets arose during the 1980s, when scenario-prospecting studies showed that popular markets would provide many opportunities around the year 2000.Indeed, at present, the base of the pyramid has many unaddressed needs that offer business possibilities for those companies that are willing to review their strategies. In this context, product development becomes increasingly important, since products targeting consumers of the C, D and E classes may need different features from those of goods manufactured for the A and B classes.The aim of this study is to revisit past popular market forecasts and to identify development trends for goods that target low- income consumers.Our results indicate that Wright and Johnson’s (1984 studies predicted that Brazil would maintain both qualitative and quantitative progress in its socioeconomic development over the next two decades and that the development of popular products is undergoing a buoyant phase.Several functional perspectives were used to develop an understanding of the phenomenon, especially marketing, engineering and manufacturing.Key words: Future studies. Popular markets. Product development.

Markets and morals: an experimental survey study.

Directory of Open Access Journals (Sweden)

Julio J Elias

Full Text Available Most societies prohibit some market transactions based on moral concerns, even when the exchanges would benefit the parties involved and would not create negative externalities. A prominent example is given by payments for human organs for transplantation, banned virtually everywhere despite long waiting lists and many deaths of patients who cannot find a donor. Recent research, however, has shown that individuals significantly increase their stated support for a regulated market for human organs when provided with information about the organ shortage and the potential beneficial effects a price mechanism. In this study we focused on payments for human organs and on another "repugnant" transaction, indoor prostitution, to address two questions: (A Does providing general information on the welfare properties of prices and markets modify attitudes toward repugnant trades? (B Does additional knowledge on the benefits of a price mechanism in a specific context affect attitudes toward price-based transactions in another context? By answering these questions, we can assess whether eliciting a market-oriented approach may lead to a relaxation of moral opposition to markets, and whether there is a cross-effect of information, in particular for morally controversial activities that, although different, share a reference to the "commercialization" of the human body. Relying on an online survey experiment with 5,324 U.S. residents, we found no effect of general information about market efficiency, consistent with morally controversial markets being accepted only when they are seen as a solution to a specific problem. We also found some cross-effects of information about a transaction on the acceptance of the other; however, the responses were mediated by the gender and (to a lesser extent religiosity of the respondent--in particular, women exposed to information about legalizing prostitution reduced their stated support for regulated organ payments. We

Markets and morals: an experimental survey study.

Science.gov (United States)

Elias, Julio J; Lacetera, Nicola; Macis, Mario

2015-01-01

Most societies prohibit some market transactions based on moral concerns, even when the exchanges would benefit the parties involved and would not create negative externalities. A prominent example is given by payments for human organs for transplantation, banned virtually everywhere despite long waiting lists and many deaths of patients who cannot find a donor. Recent research, however, has shown that individuals significantly increase their stated support for a regulated market for human organs when provided with information about the organ shortage and the potential beneficial effects a price mechanism. In this study we focused on payments for human organs and on another "repugnant" transaction, indoor prostitution, to address two questions: (A) Does providing general information on the welfare properties of prices and markets modify attitudes toward repugnant trades? (B) Does additional knowledge on the benefits of a price mechanism in a specific context affect attitudes toward price-based transactions in another context? By answering these questions, we can assess whether eliciting a market-oriented approach may lead to a relaxation of moral opposition to markets, and whether there is a cross-effect of information, in particular for morally controversial activities that, although different, share a reference to the "commercialization" of the human body. Relying on an online survey experiment with 5,324 U.S. residents, we found no effect of general information about market efficiency, consistent with morally controversial markets being accepted only when they are seen as a solution to a specific problem. We also found some cross-effects of information about a transaction on the acceptance of the other; however, the responses were mediated by the gender and (to a lesser extent) religiosity of the respondent--in particular, women exposed to information about legalizing prostitution reduced their stated support for regulated organ payments. We relate these

A technical practice of affiliate marketing : case study: coLanguage and OptimalNachhilfe

OpenAIRE

Phan, Giang

2015-01-01

This study aims to introduce a new marketing method: Affiliate marketing. In addition, this study explains and explores many types of affiliate marketing. The study focuses on defining affiliate marketing methods and the technologies used to develop it. To clarify and study this new business and marketing model, the study introduces two case studies: coLanguage and OptimalNachhilfe. In addition, various online businesses such as Amazon, Udemy, and Google are discussed to give a broader v...

Growing a market economy

Energy Technology Data Exchange (ETDEWEB)

Basu, N.; Pryor, R.J.

1997-09-01

This report presents a microsimulation model of a transition economy. Transition is defined as the process of moving from a state-enterprise economy to a market economy. The emphasis is on growing a market economy starting from basic microprinciples. The model described in this report extends and modifies the capabilities of Aspen, a new agent-based model that is being developed at Sandia National Laboratories on a massively parallel Paragon computer. Aspen is significantly different from traditional models of the economy. Aspen`s emphasis on disequilibrium growth paths, its analysis based on evolution and emergent behavior rather than on a mechanistic view of society, and its use of learning algorithms to simulate the behavior of some agents rather than an assumption of perfect rationality make this model well-suited for analyzing economic variables of interest from transition economies. Preliminary results from several runs of the model are included.

Preliminary Study of a Piston Pump for Cryogenic Fluids

Science.gov (United States)

Biermann, Arnold E.; Kohl, Robert C.

1959-01-01

Preliminary data are presented covering the performance of a low-speed, five-cylinder piston pump designed for handling boiling hydrogen. This pump was designed for a flow of 55 gallons per minute at 240 rpm with a discharge pressure of 135 pounds per square inch. Tests were made using JP-4 fuel, liquid nitrogen, and liquid hydrogen. Pump delivery and endurance characteristics were satisfactory for the range of operation covered. In connection with the foregoing pump development, the cavitation characteristics of a preliminary visual model, glass-cylinder pump and of a simple reciprocating disk were studied. Subcooling of approximately 0.60 F was obtained from the cavitation produced by reciprocating a disk in boiling nitrogen and in boiling water. The subcooling obtained in a similar manner with liquid hydrogen was somewhat less.

Creating a marketing channels strategy for European market entry: a case study for eloSpaces Oy

OpenAIRE

Babanina, Daria

2016-01-01

This thesis is produced as a case study for eloSpaces, Finnish-Chinese startup company based in Espoo, Finland. eloSpaces develops a unique capsule for people to do the focus work and enjoy privacy. The home market for eloSpaces is China and their current aim is to enter also European market in the nearest future. Therefore, the main objective for thesis was to identify the shortest and most efficient market entry strategy for the full product launch in Europe with highest impact on profits. ...

Kansas Agents Study Grain Marketing

Science.gov (United States)

Schoeff, Robert W.

1973-01-01

Author is an extension specialist in feed and grain marketing for Kansas State University. He describes a tour set up to educate members of the Kansas Grain and Feed Dealers' Association in the area of grain marketing and exporting. (GB)

Marketing strategies: Study in travel agencies and tourism sector

Directory of Open Access Journals (Sweden)

Aléssio Bessa Sarquis

2015-08-01

Full Text Available The tourism sector has an important economic and social role and marketing strategies can help improve the market performance of service organizations. Thus, the study analyzed the marketing strategies applied in the travel agency services sector in the state of Santa Catarina and, therefore, a quantitative, descriptive inconclusive and in the form of field survey (survey was applied with self-administered questionnaires available in the Google Docs platform for a sample of 109 emissive agencies of small and medium. Statistical analyzes were performed by means, frequency, stand-ard deviation and hypothesis testing as the measurement scales applied. The results show that the vast majority of the surveyed agencies use internal marketing strategies, external, interactive and relationship management with clients and midsize agencies use more often most measured marketing strategies.

Preliminary study on the establishment of the radionuclide declaration methods for radionuclides in LILW radioactive waste

International Nuclear Information System (INIS)

Hwang, K. H.; Lee, K. J.; Jung, C. W.

2003-01-01

The preliminary study on declaration methods has been done for each radionuclide in LILW radwaste drum in Korean NPPs. View from the preliminary establishment of radio nuclide declaration methods, The selection of assessment target nuclide through the qualitative method and preliminary criteria for routine declaration methods in each radio nuclide was derived. First of all, selection criteria and preliminary assessment method for each target radionuclide was surveyed and investigated. And, the selection criteria and selected the target radio nuclides from the basis on criteria was derived. And the preliminary suggestion about the declaration methods for each target radio nuclide was established

Online gaming dependency: a preliminary study in China.

Science.gov (United States)

Peng, Wei; Liu, Ming

2010-06-01

Based on theories and previous studies on problematic Internet use, we propose a model to better understand the contributors to and consequences of online gaming dependency. A preliminary study was conducted through a survey of online gamers in China. The results of path analysis found that maladaptive cognitions, shyness, and depression are positively related to online gaming dependency. Online gaming dependency was also positively related to different types of negative life outcomes. The findings of this study have implications for the prevention and treatment of addictive online gaming.

Electricity and emission allowance markets from Finnish viewpoint. Study

International Nuclear Information System (INIS)

Kara, M.

2006-05-01

During 1995.2005 the Nordic energy system has experienced two major changes, the opening of the electricity market for competition and emissions trading within the EU. The European Union's emissions trading scheme (EU ETS) that began operating at the beginning of 2005 has weakened the competitiveness of Finnish electricity production and raised electricity prices. Most electricity producers have accumulated large profits thanks to higher prices. The payers have been nearly all electricity users. This report studies the effects of emissions trading on the electricity market and the functionality of the power market. Very little investment has been made in power production capacity in the Nordic countries over the past ten years. Considerable increases have mainly been made in Danish wind power capacity. Simultaneously, the total consumption of electricity and maximum system load have increased more than installed capacity has grown. In the next few years the power and energy balances may be threatened. In previous years, Finland has often been separated as its own market price area on the Nordic power exchange. The formation of price areas has been affected by the limited capacity in transmission interconnectors, network reparation work and the operating method of the Swedish national system operator, Svenska Kraftnaet (transferring domestic bottlenecks to the borders). This study reviews the scale of price differences and the effect on market activities. On the common Nordic electricity market, Finnish coal and peat condensing power capacity is mainly used during poor precipitation years. These plants were once built for base load production. Carbon dioxide emissions trading has further weakened the competitiveness of these plants. The biggest problem for the Nordic power exchange, Nord Pool, is regarded to be that market concentration in electricity production is high. Market concentration decreases the investment willingness of existing players as new power

Developing Equity Culture and Partnerships in the Investment Market: a Study on Iran’s over the Counter Market

Directory of Open Access Journals (Sweden)

Mehdi SALEHI

2012-03-01

Full Text Available The equity culture has an effective role in developing investment market and represents economic development. In the current study, polling and questionnaire method was used to determine the approach of organizational stockholders and exchange stockbrokers to over the counter market (OTC role in developing partnerships and equity culture in the investment market of Iran. The results demonstrate that the statistical population deems the transparency of Iran’s OTC market favorable and that the OTC market has acceptable trading expenses for investors and company’s involvement. Also, in addition to adequate supporting and educational facilities in Iran’s OTC market, there is the potential for innovation and diversity in trading opportunities for investors and individuals and reduces investor’s risks for investment and involvement in the investment market. Also there is no significant dereference between the approaches of organizational shareholders and exchange stockbrokers with regards to the discussed variables.

A Study of Islamic and Arab Markets' Role in Revitalizing Urban Spaces

Directory of Open Access Journals (Sweden)

Mohamed Yasser Lotfy

2016-01-01

Full Text Available Market places have occupied a major role in most cities around the world, being a site for more than just economic interactions, but rather a cultivating agent for social and cultural growth. The Arab and Islamic cities have a proud history of market places, most of the times being the main core of the city, with urban development encompassing it, and till the present day market places are in the heart of most communities. The modern city brought with it a devaluing of the traditional market places, making it a tourist attraction as in the case of "khan el Khalil",or leaving it to rust like "bab el louq" market. Those markets while playing a big role historically, modern city planning moved the services and markets into other form, thus becoming less important, abandoned, or even demolished at cases. The issue at hand deals with how the contemporary urban planning affected market places, with emphasis on closed markets (Bab el-loukwhich can be said to be the successor of the ancient Bazaar or Wekala.  Bal el-Louk market was once in the heart of Cairo and vital part of its community life, but now the market after more than a 100 years, is in ruins, but hope is not yet all lost, since the market can still be revived and revitalized. To tackle this issue a combination of comparative and field studies must occur. On the one hand, comparative studies with markets in the US or closed markets in European cities such as Paris or Copenhagen would be done to find the necessary elements and goals that would make those markets vital, and the necessary steps to revitalize our own forgotten markets. The other study would have to deal with the current condition of bab el louk market in Cairo, finding out the reason behind its demise, the owners and users feedback on said market, and the opportunities for change. With the results of the studies, general recommendations would be made for the revitalization of the Egyptian marketplaces, using an urban framework

MARKETING MIX POLICIES IN FMCG CASE-STUDY: THE ADVERTISING STRATEGY

Directory of Open Access Journals (Sweden)

ANA MARIA BOBEICA

2011-04-01

Full Text Available This paper explores the relationships between selected marketing mix elements in the area of FMCG. It discusses the nature and sometimes negative consequences of the dominating marketing paradigm of today, marketing mix management, and furthermore discusses how modern research into, for example in the case of FMCG Companies, the marketing policies as well as customer relationship tactics shows that another approach to marketing is required. It proposes a conceptual framework in which marketing elements are related to the dimensions of brand equity and brand awareness. It also presents a case study deriving from advertising strategies of FMCG Companies showing that the change in advertising spending is related to changes in market share, changes in product plans and changes in the number of competitors modified by the number of customers, their concentration and the size of the advertising budget.

Preliminary study on the dye removal efficacy of immobilized marine ...

African Journals Online (AJOL)

Preliminary study on the dye removal efficacy of immobilized marine and freshwater microalgal beads from textile wastewater. SD Kumar, P Santhanam, R Nandakumar, S Anath, B Balaji Prasath, A Shenbaga Devi, S Jeyanthi, T Jayalakshima, P Ananthi ...

Longitudinal Study of the Market Penetration of Cockpit Weather Information Systems

Science.gov (United States)

Stough, Harry Paul, III; Sireli, Yesim; Ozan, Erol; Kauffmann, Paul

2005-01-01

The purpose of the longitudinal research of the market penetration of cockpit weather information systems (CWIS) is to contribute to the body of knowledge on modeling advanced technology feasibility in aviation by tracking and analyzing the market adoption of CWIS over a three year period. This research takes advantage of a previous study, conducted by Dr. Paul Kauffmann in 2000, which demonstrated an integrated and cost effective approach to evaluate advanced technology feasibility, examining the feasibility of CWIS in five market segments: transport, commuter, general aviation, business, and rotorcraft. The longitudinal research consists of two consecutive studies and produced two reports. The first report was submitted in August 2003 and included general market analysis about the CWIS products in the market at the time, identified their characteristics and examined developing market dynamics.

Plug-In Hybrid Electric Vehicle Market Introduction Study: Final Report

Energy Technology Data Exchange (ETDEWEB)

Sikes, Karen [Sentech, Inc.; Gross, Thomas [Sentech, Inc.; Lin, Zhenhong [ORNL; Sullivan, John [University of Michigan Transportation Research Institute; Cleary, Timothy [Sentech, Inc.; Ward, Jake [U.S. Department of Energy

2010-02-01

Oak Ridge National Laboratory (ORNL), Sentech, Inc., Pacific Northwest National Laboratory (PNNL)/University of Michigan Transportation Research Institute (UMTRI), and the U.S. Department of Energy (DOE) have conducted a Plug-in Hybrid Electric Vehicle (PHEV) Market Introduction Study to identify and assess the effect of potential policies, regulations, and temporary incentives as key enablers for a successful market debut. The timeframe over which market-stimulating incentives would be implemented - and the timeframe over which they would be phased out - are suggested. Possible sources of revenue to help fund these mechanisms are also presented. In addition, pinch points likely to emerge during market growth are identified and proposed solutions presented. Finally, modeling results from ORNL's Market Acceptance of Advanced Automotive Technologies (MA3T) Model and UMTRI's Virtual AutoMotive MarketPlace (VAMMP) Model were used to quantify the expected effectiveness of the proposed policies and to recommend a consensus strategy aimed at transitioning what begins as a niche industry into a thriving and sustainable market by 2030. The primary objective of the PHEV Market Introduction Study is to identify the most effective means for accelerating the commercialization of PHEVs in order to support national energy and economic goals. Ideally, these mechanisms would maximize PHEV sales while minimizing federal expenditures. To develop a robust market acceleration program, incentives and policies must be examined in light of: (1) clarity and transparency of the market signals they send to the consumer; (2) expenditures and resources needed to support them; (3) expected impacts on the market for PHEVs; (4) incentives that are compatible and/or supportive of each other; (5) complexity of institutional and regulatory coordination needed; and (6) sources of funding.

Hydrogen Gas Retention and Release from WTP Vessels: Summary of Preliminary Studies

Energy Technology Data Exchange (ETDEWEB)

Gauglitz, Phillip A. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Bontha, Jagannadha R. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Daniel, Richard C. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Mahoney, Lenna A. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Rassat, Scot D. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Wells, Beric E. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Bao, Jie [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Boeringa, Gregory K. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Buchmiller, William C. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Burns, Carolyn A. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Chun, Jaehun [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Karri, Naveen K. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Li, Huidong [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Tran, Diana N. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States)

2015-07-01

The Hanford Waste Treatment and Immobilization Plant (WTP) is currently being designed and constructed to pretreat and vitrify a large portion of the waste in the 177 underground waste storage tanks at the Hanford Site. A number of technical issues related to the design of the pretreatment facility (PTF) of the WTP have been identified. These issues must be resolved prior to the U.S. Department of Energy (DOE) Office of River Protection (ORP) reaching a decision to proceed with engineering, procurement, and construction activities for the PTF. One of the issues is Technical Issue T1 - Hydrogen Gas Release from Vessels (hereafter referred to as T1). The focus of T1 is identifying controls for hydrogen release and completing any testing required to close the technical issue. In advance of selecting specific controls for hydrogen gas safety, a number of preliminary technical studies were initiated to support anticipated future testing and to improve the understanding of hydrogen gas generation, retention, and release within PTF vessels. These activities supported the development of a plan defining an overall strategy and approach for addressing T1 and achieving technical endpoints identified for T1. Preliminary studies also supported the development of a test plan for conducting testing and analysis to support closing T1. Both of these plans were developed in advance of selecting specific controls, and in the course of working on T1 it was decided that the testing and analysis identified in the test plan were not immediately needed. However, planning activities and preliminary studies led to significant technical progress in a number of areas. This report summarizes the progress to date from the preliminary technical studies. The technical results in this report should not be used for WTP design or safety and hazards analyses and technical results are marked with the following statement: “Preliminary Technical Results for Planning – Not to be used for WTP Design

Radiology workstation for mammography: preliminary observations, eyetracker studies, and design

Science.gov (United States)

Beard, David V.; Johnston, Richard E.; Pisano, Etta D.; Hemminger, Bradley M.; Pizer, Stephen M.

1991-07-01

For the last four years, the UNC FilmPlane project has focused on constructing a radiology workstation facilitating CT interpretations equivalent to those with film and viewbox. Interpretation of multiple CT studies was originally chosen because handling such large numbers of images was considered to be one of the most difficult tasks that could be performed with a workstation. The authors extend the FilmPlane design to address mammography. The high resolution and contrast demands coupled with the number of images often cross- compared make mammography a difficult challenge for the workstation designer. This paper presents the results of preliminary work with workstation interpretation of mammography. Background material is presented to justify why the authors believe electronic mammographic workstations could improve health care delivery. The results of several observation sessions and a preliminary eyetracker study of multiple-study mammography interpretations are described. Finally, tentative conclusions of what a mammographic workstation might look like and how it would meet clinical demand to be effective are presented.

Preliminary study of soil permeability properties using principal component analysis

Science.gov (United States)

Yulianti, M.; Sudriani, Y.; Rustini, H. A.

2018-02-01

Soil permeability measurement is undoubtedly important in carrying out soil-water research such as rainfall-runoff modelling, irrigation water distribution systems, etc. It is also known that acquiring reliable soil permeability data is rather laborious, time-consuming, and costly. Therefore, it is desirable to develop the prediction model. Several studies of empirical equations for predicting permeability have been undertaken by many researchers. These studies derived the models from areas which soil characteristics are different from Indonesian soil, which suggest a possibility that these permeability models are site-specific. The purpose of this study is to identify which soil parameters correspond strongly to soil permeability and propose a preliminary model for permeability prediction. Principal component analysis (PCA) was applied to 16 parameters analysed from 37 sites consist of 91 samples obtained from Batanghari Watershed. Findings indicated five variables that have strong correlation with soil permeability, and we recommend a preliminary permeability model, which is potential for further development.

PTSD and Impaired Eye Expression Recognition: A Preliminary Study

Science.gov (United States)

Schmidt, Jakob Zeuthen; Zachariae, Robert

2009-01-01

This preliminary study examined whether posttraumatic stress disorder (PTSD) was related to difficulties in identifying the mental states of others in a group of refugees. Sixteen Bosnian refugees, referred to treatment in an outpatient treatment center for survivors of torture and war-related trauma in Denmark (CETT), were compared to 16 non-PTSD…

Market study on the Mexican market for electrical distribution equipment

International Nuclear Information System (INIS)

1991-01-01

A brief historical survey of the development of the Mexican electric power sector is presented, along with an overview of the state of the Mexican economy since the late 1980s and the present characteristics of the Mexican electricity sector. The Mexican market for electric power generation and distribution equipment is then assessed, from the perspective of Canadian suppliers and manufacturers intending to enter this market. Projected consumption of electrical generation and distribution equipment in Mexico for 1994 is estimated at US$1,035,600,000 ($719.4 million in production, $356.9 million in imports, and $40.7 million in exports). This market increased 12.3% in 1990, and since power demand in Mexico has been growing faster than growth in capacity, it is possible that investments in the electricity sector will grow at faster rates. Items which are traditionally imported include nuclear reactors and related equipment, boilers, turbines, power breakers, valves, coal and ash handling equipment, relays, automatic controls, and chemical treatment equipment. The USA has the greatest share of the import market with 35%, followed by Japan (22%), Switzerland (18%), and Germany (13%). Canadian exports have concentrated on distribution equipment and only totalled $1.7 million in 1990. Electricity is distributed to some 16.6 million users over a national interconnected system having total installed capacity of 30,513 MW in 1991. There are plans to increase capacity by 9.7 GW by 1994 and another 37.4-47.8 GW between 1995 and 2010. Projections of electricity needs by region are listed along with the new power plants targeted for investment. Market liberalization and lowering of tariffs have made the Mexican market more accessible to exporters. 8 tabs

Spirituality and the Events of September 11: A Preliminary Study

Science.gov (United States)

Briggs, Michele Kielty; Apple, Kevin J.; Aydlett, Ann E.

2004-01-01

Personal crises have been associated with spiritual growth. Sparked by the global response to the crisis of September 11, 2001, this study examined the relationship of spirituality and the September 11 tragedy using a sample of convenience from a college student population. This preliminary study used an experimental design to examine various…

Luxury and Premium Fashion Brands Online Marketing : Case Study Kiosked Limited

OpenAIRE

Nuutinen, Susanna

2012-01-01

The online marketing of luxury fashion brands has traditionally been a slow-paced business. Consumers are spending an increasing amount of time online and the electronic market provides enormous marketing and sales potential for companies that wish to increase brand awareness or conduct other marketing activities. The aim of this study is to conduct an understanding of the world of luxury fashion brands and how they perform their online marketing. The scope of the research is narrowed in...

Empirical studies of market microstructure

NARCIS (Netherlands)

Spierdijk, L.

2003-01-01

In efficient markets, security prices move in response to the release of new information. Since transactions contain information, trading itself causes traders and market makers to update their beliefs and prices to be revised. The main part of this thesis (Chapters 2, 3, and 4) is devoted to the

Markets and Morals: An Experimental Survey Study

Science.gov (United States)

Elias, Julio J.; Lacetera, Nicola; Macis, Mario

2015-01-01

Most societies prohibit some market transactions based on moral concerns, even when the exchanges would benefit the parties involved and would not create negative externalities. A prominent example is given by payments for human organs for transplantation, banned virtually everywhere despite long waiting lists and many deaths of patients who cannot find a donor. Recent research, however, has shown that individuals significantly increase their stated support for a regulated market for human organs when provided with information about the organ shortage and the potential beneficial effects a price mechanism. In this study we focused on payments for human organs and on another “repugnant” transaction, indoor prostitution, to address two questions: (A) Does providing general information on the welfare properties of prices and markets modify attitudes toward repugnant trades? (B) Does additional knowledge on the benefits of a price mechanism in a specific context affect attitudes toward price-based transactions in another context? By answering these questions, we can assess whether eliciting a market-oriented approach may lead to a relaxation of moral opposition to markets, and whether there is a cross-effect of information, in particular for morally controversial activities that, although different, share a reference to the “commercialization” of the human body. Relying on an online survey experiment with 5,324 U.S. residents, we found no effect of general information about market efficiency, consistent with morally controversial markets being accepted only when they are seen as a solution to a specific problem. We also found some cross-effects of information about a transaction on the acceptance of the other; however, the responses were mediated by the gender and (to a lesser extent) religiosity of the respondent—in particular, women exposed to information about legalizing prostitution reduced their stated support for regulated organ payments. We relate

Assessing the Penetrating Abilities of Experimental Preparation with Dental Infiltrant Features Using Optical Microscope: Preliminary Study.

Science.gov (United States)

Skucha-Nowak, Małgorzata; Machorowska-Pieniążek, Agnieszka; Tanasiewicz, Marta

2016-01-01

The aim of the infiltration technique is to penetrate demineralized enamel with a low viscosity resin. Icon® (DMG) is the first ever and so far the only dental infiltrant. Bacteriostaticity is one of the properties that should be inherent in dental infiltrants, but Icon lacks this feature. The aim of the preliminary study was to properly choose a dye which would allow us to assess the penetrating abilities of our own, experimental preparation with features of a dental infiltrant with bacteriostatic properties and to compare using an optical microscope the depth of infiltration of the designed experimental preparation with the infiltrant available on the market. The preparation is supposed to infiltrate decalcified human enamel and be assessed with an optical microscope. Eosin, neutral fuchsine and methylene blue were added to experimental preparation with dental infiltrant features and to Icon® (DMG) in order to assess the depth of penetration of the experimental solution into the decalcified layers of enamel. The experimental solution mixes well with eosin, neutral fuchsine, and methylene blue. During the preliminary study, the authors concluded that the experimental solution mixes well with methylene blue, neutral fuchsine, and eosin. An addition of eosin to a preparation which infiltrates inner, demineralized enamel layers, facilitates the assessment of such a preparation with an optical microscope. A designed experimental solution with the main ingredients, i.e., 2-hydroxyethyl methacrylate (HEMA) and tetraethylene glycol dimethacrylate (TEGDMA) with a ratio of 75% to 25% penetrates the demineralized (decalcified) inner parts of the enamel and polymerizes when exposed to light. In order to assess the infiltration of the experimental solution into the demineralized enamel layers, it is required to improve the measurement techniques that utilize optical microscopy.

Geothermal direct heat use: Market potential/penetration analysis for Federal Region 9

Science.gov (United States)

Powell, W. (Editor); Tang, K. (Editor)

1980-01-01

A preliminary study was made of the potential for geothermal direct heat use in Arizona, California, Hawaii, and Nevada (Federal Region 9). An analysis was made of each state to: (1) define the resource, based on the latest available data; (2) assess the potential market growth for geothermal energy; and (3) estimate the market penetration, projected to 2020. Findings of the study include the following: (1) Potentially economical hydrothermal resources exist in all four states of the Region: however, the resource data base is largely incomplete, particularly for low to moderate temperature resources. (2) In terms of beneficial heat, the total hydrothermal resource identified so far for the four states is on the order of 43 Quads, including an estimated 34 Quads of high temperature resources which are suitable for direct as well as electrical applications. (3) In California, Hawaii, and Nevada, the industrial market sector has somewhat greater potential for penetration than the residential/commercial sector. In Arizona, however, the situation is reversed, due to the collocation of two major metropolitan areas (Phoenix and Tucson) with potential geothermal resources.

Evaluating the market splitting determinants: evidence from the Iberian spot electricity prices

International Nuclear Information System (INIS)

Figueiredo, Nuno Carvalho; Silva, Patrícia Pereira da; Cerqueira, Pedro A.

2015-01-01

This paper aims to assess the main determinants on the market splitting behaviour of the Iberian electricity spot markets. Iberia stands as an ideal case-study, where the high level deployment of wind power is observed, together with the implementation of the market splitting arrangement between the Portuguese and the Spanish spot electricity markets. Logit and non-parametric models are used to express the probability response for market splitting of day-ahead spot electricity prices as a function of the explanatory variables representing the main technologies in the generation mix: wind, hydro, thermal and nuclear power, together with the available transfer capacity and electricity demand. Logit models give preliminary indications about market splitting behaviour, and then, notwithstanding the demanding computational challenge, a non-parametric model is applied in order to overcome the limitations of the former models. Results show an increase of market splitting probability with higher wind power generation or, more generally, with higher availability of low marginal cost electricity such as nuclear power generation. The European interconnection capacity target of 10% of the peak demand of the smallest interconnected market might be insufficient to maintain electricity market integration. Therefore, pro-active coordination policies, governing both interconnections and renewables deployment, should be further developed. -- Highlights: •Assess determinants on market splitting behaviour of Iberian electricity markets. •Logit and non-parametric models to express market splitting probability response. •Explanatory variables: wind, hydro, thermal and nuclear power; ATC and demand. •Results: increase of market splitting probability with higher availability of low marginal cost electricity. •Coordination policies governing both interconnections and renewables deployment

A preliminary study on the relevancy of sustainable building design ...

African Journals Online (AJOL)

This preliminary study aims to explore the relationship between sustainable building design paradigms and commercial property depreciation, to assist in the understanding of sustainable building design impact towards commercial building value and rental de employs the qualitative method and analyses valuers' current ...

A Preliminary Study toward Consistent Soil Moisture from AMSR2

NARCIS (Netherlands)

Parinussa, R.M.; Holmes, T.R.H.; Wanders, N.; Dorigo, W.A.; de Jeu, R.A.M.

2015-01-01

A preliminary study toward consistent soil moisture products from the Advanced Microwave Scanning Radiometer 2 (AMSR2) is presented. Its predecessor, the Advanced Microwave Scanning Radiometer for Earth Observing System (AMSR-E), has providedEarth scientists with a consistent and continuous global

Performance of Wild Fruit Marketing in Nigeria: A Case Study of ...

African Journals Online (AJOL)

Performance of Wild Fruit Marketing in Nigeria: A Case Study of African Star Apple ( Chrysophllum ... This study examined marketing of wild fruits in Nigeria using African Star Apple as a case study. ... EMAIL FULL TEXT EMAIL FULL TEXT

Increasing market share through consumer marketing: a case study in obstetrics.

Science.gov (United States)

Kingsley, V H

1986-05-01

Consumers are becoming ever more selective in their choice of health care providers. Hospitals that are aware of local preferences and how to reach and influence consumers will gain a competitive advantage. Outlined in this article are consumer marketing techniques that can be utilized for all product lines. The concept is applied here as a case study in obstetrics.

Conservation markets for wildlife management with case studies from whaling.

Science.gov (United States)

Gerber, Leah R; Costello, Christopher; Gaines, Steven D

2014-01-01

Although market-based incentives have helped resolve many environmental challenges, conservation markets still play a relatively minor role in wildlife management. Establishing property rights for environmental goods and allowing trade between resource extractors and resource conservationists may offer a path forward in conserving charismatic species like whales, wolves, turtles, and sharks. In this paper, we provide a conceptual model for implementing a conservation market for wildlife and evaluate how such a market could be applied to three case studies for whales (minke [Balaenoptera acutorostrata], bowhead [Balaena mysticetus], and gray [Eschrictius robustus]). We show that, if designed and operated properly, such a market could ensure persistence of imperiled populations, while simultaneously improving the welfare of resource harvesters.

A Study of the Need to Establish a Market-oriented Culture in ...

African Journals Online (AJOL)

A Study of the Need to Establish a Market-oriented Culture in Educational ... critical in getting the word out to the target market, i.e. learners and parents, that the institution ... A typical marketing mix for developing an effective marketing strategy, ...

Mobile marketing communications in consumer markets

OpenAIRE

Leppäniemi, M. (Matti)

2008-01-01

Abstract This dissertation aims to examine the theoretical and empirical foundations of the mobile marketing phenomenon. While numerous studies have yielded important insights into this topic, the existing mobile marketing literature appears to be inconsistent and somewhat fragmented. With the help of two action research projects, interviews of mobile marketing practitioners, and an online survey, this study aims to contribute to our understanding of the nature of mobile marketing communic...

Preliminary study and Identification of insects' species of forensic ...

African Journals Online (AJOL)

The proper identification of the insect and arthropod species of forensic importance is the most crucial element in the field of forensic entomology. The main objective in this study was the identification of insects' species of forensic importance in Urmia (37°, 33 N. and 45°, 4, 45 E.) and establishment of a preliminary ...

Preliminary study on chicken feather protein-based wood adhesives

Science.gov (United States)

Zehui Jiang; Daochun Qin; Chung-Yun Hse; Monlin Kuo; Zhaohui Luo; Ge Wang; Yan Yu

2008-01-01

The objective of this preliminary study was to partially replace phenol in the synthesis of phenol-formaldehyde resin with feather protein. Feather protein–based resins, which contained one part feather protein and two parts phenol, were formulated under the conditions of two feather protein hydrolysis methods (with and without presence of phenol during...

A preliminary conceptual design study for Korean fusion DEMO reactor

Energy Technology Data Exchange (ETDEWEB)

Kim, Keeman, E-mail: kkeeman@nfri.re.kr [National Fusion Research Institute, 169-148 Gwahak-ro, Daejeon 305-806 (Korea, Republic of); Kim, Hyoung Chan; Oh, Sangjun; Lee, Young Seok; Yeom, Jun Ho; Im, Kihak; Lee, Gyung-Su [National Fusion Research Institute, 169-148 Gwahak-ro, Daejeon 305-806 (Korea, Republic of); Neilson, George; Kessel, Charles; Brown, Thomas; Titus, Peter [Princeton Plasma Physics Laboratory, Princeton University, Princeton, NJ 08543 (United States)

2013-10-15

Highlights: ► Perform a preliminary conceptual study for a steady-state Korean DEMO reactor. ► Present design guidelines and requirements of Korean DEMO reactor. ► Present a preliminary design of TF (toroidal field) and CS (central solenoid) magnet. ► Present a preliminary result of the radial build scheme of Korean DEMO reactor. -- Abstract: As the ITER is being constructed, there is a growing anticipation for an earlier realization of fusion energy, so called fast-track approach. Korean strategy for fusion energy can be regarded as a fast-track approach and one special concept discussed in this paper is a two-stage development plan. At first, a steady-state Korean DEMO Reactor (K-DEMO) is designed not only to demonstrate a net electricity generation and a self-sustained tritium cycle, but also to be used as a component test facility. Then, at its second stage, a major upgrade is carried out by replacing in-vessel components in order to show a net electric generation on the order of 300 MWe and the competitiveness in cost of electricity (COE). The major radius is designed to be just below 6.5 m, considering practical engineering feasibilities. By using high performance Nb{sub 3}Sn-based superconducting cable currently available, high magnetic field at the plasma center above 8 T can be achieved. A design concept for TF magnets and radial builds for the K-DEMO considering a vertical maintenance scheme, are presented together with preliminary design parameters.

Study of Marketing Components Affecting Health Care Services in Hospitals

Directory of Open Access Journals (Sweden)

Mohammad Javad Akbarian Bafghi

2016-10-01

Full Text Available Background: Hospitals, in extreme competition, have accepted principles of marketing designed for industrial goods and customers. One of the important factors in health services marketing is the type of services. Organizations, including health centers, require meeting the clients' needs in order to survive and try to promote the way of providing services effectively. The present study aims to identify effective components in providing clinical services in hospitals. Methods: This was a practical and cross-sectional study. Data were collected using a questionnaire completed through random sampling after confirming the validity and reliability. Data were analyzed by SPSS 21 and Lisrel 8.50 using descriptive statistics and factor analysis. Results: The results of this study indicated that nine components had the highest impact on providing health services. Confirmatory factor analysis showed that the quality of providing services in the hospital, offering distinctive services compared with other hospitals, and considering quality of service beyond the patient's expectation had the greatest impact on marketing services in the hospital. Conclusion: Providing quality and distinctive services beyond the patient's expectation enables hospitals to improve their marketing activities and, beside higher level of patient satisfaction, develop their clinical services market share.

Mass market development strategies of software industries: Case study based research

Directory of Open Access Journals (Sweden)

Varun Gupta

2016-09-01

Full Text Available The success in competitive mass market software development depends on the quality of software development and market segments targeted. Market segments are categorized by uncertainties contributed by “Newness” and “turbulences”, making the software success stochastic in nature. Selecting good market segments, delivering high quality software versions in the lowest time than competitors, result in increasing demand in markets and ultimately revenues. Enhanced customer base is beneficial for current product as well as for future products of industry in the form of increased reputation and increased involvement of customers in future development. The case study was conducted with 13 representatives drawing experiences of 14 mass market projects. Results indicate that software solutions are delivered to few investors or in highly competitive markets, as per the survey's findings of the marketing departments. The software organizations are reluctant to deliver relatively complex solutions in new markets unless and until strongly convinced with the probable success. The method for selection of market segments belonging to new and existing markets for undertaking the software delivery is also proposed in this paper. The model will help software industry decide the market segments and high abstract level features that could increase probability of software success. Poor selection of markets or targeting markets of “improper” size affects the market share of the industry to a great extend.

Competition in hospital and health insurance markets: a review and research agenda.

Science.gov (United States)

Morrisey, M A

2001-04-01

To review the empirical literature on the effects of selective contracting and hospital competition on hospital prices, travel distance, services, and quality; to review the effects of managed care penetration and competition on health insurance premiums; and to identify areas for further research. Selective contracting has allowed managed care plans to obtain lower prices from hospitals. This finding is generalizable beyond California and is stronger when there is more competition in the hospital market. Travel distances to hospitals of admission have not increased as a result of managed care. Evidence on the diffusion of technology in hospitals and the extent to which hospitals have specialized as a result of managed care is mixed. Little research on the effects on quality has been undertaken, but preliminary evidence suggests that hospital quality has not declined and may have improved. Actual mergers in the hospital market have not affected hospital prices. Much less research has been focused on managed care markets. Greater market penetration and greater competition among managed care plans are associated with lower managed care premiums. Greater HMO penetration appears to be much more effective than PPO penetration in leading to lower premiums. While workers are willing to change plans when faced with higher out-of-pocket premiums, there is little evidence of the willingness of employers to switch plan offerings. Preliminary evidence suggests that greater managed care penetration has led to lower overall employer premiums, but the results differ substantially between employers with and without a self-insured plan. Much more research is needed to examine all aspects of managed care markets. In hospital markets, particular attention should be focused on the effects on quality and technology diffusion.

Coal-fueled high-speed diesel engine development: Task 2, Market assessment and economic analysis

Energy Technology Data Exchange (ETDEWEB)

Kakwani, R. M.; Wilson, Jr., R. P.; Winsor, R. E.

1991-12-01

Based on the preliminary coal engine design developed, this task was conducted to identify the best opportunity(s) to enter the market with the future coal-fueled, high-speed diesel engine. The results of this market and economic feasibility assessment will be used to determine what specific heavy duty engine application(s) are most attractive for coal fuel, and also define basic economic targets for the engine to be competitive.

Sensory marketing strategies. Case study: Oltenia

OpenAIRE

Aurelia-Felicia STĂNCIOIU; Mihail-Cristian DIŢOIU; Nicolae TEODORESCU; Lucian-Florin ONIŞOR; Ion PÂRGARU

2014-01-01

From the perspective of the tourist, sensory marketing strategies may result in an experience improvement which leads, in time, to acquiring a positive destination image, and, from the perspective of the destination, to furthering its harmonious development. Even though it appears that sensory marketing strategies can be considered as alternatives for marketing strategies, they actually are complementary, and their objective (increasing product quality by “turning to the beginning”, where per...

Can inbound and domestic medical tourism improve your bottom line? Identifying the potential of a U.S. tourism market.

Science.gov (United States)

Fottler, Myron D; Malvey, Donna; Asi, Yara; Kirchner, Sarah; Warren, Natalia A

2014-01-01

In large part due to current economic conditions and the political uncertainties of healthcare reform legislation, hospitals need to identify new sources of revenue. Two potentially untapped sources are inbound (international) and domestic (within the United States) medical tourists. This case study uses data from a large, urban healthcare system in the southeastern United States to quantify its potential market opportunities for medical tourism. The data were mined from electronic health records, and descriptive frequency analysis was used to provide a preliminary market assessment. This approach permits healthcare systems to move beyond anecdotal information and assess the relative market potential of their particular geographic area and the diagnostic services they offer for attracting inbound and domestic medical tourists. Implications for healthcare executives and guidance on how they can focus marketing efforts are discussed.

A Study Effects Architectural Marketing Capabilities on Performance Marketing unit Based on: Morgan et al case: Past Industry in Tehran

OpenAIRE

Mohammad Reza Dalvi; Robabe Seifi

2014-01-01

Over a period of time architectural marketing capabilities combination of knowledge and skills develop in to capabilities. These architectural marketing capabilities have been identified as one of the important ways firms can achieve a competitive advantage The following research tests effects architectural marketing capabilities on performance marketing unit Based on a survey .a structural equation model was developed to test our hypotheses. the study develops a structural model linking arch...

Place Marketing Implementation in Different Administrative Subdivisions: Estonian Case Study

Directory of Open Access Journals (Sweden)

Andres Agan

2013-01-01

Full Text Available The principal scope of this paper is to construct the chain-of-marketing that regards the implementation of a place marketing strategy, in particular regional tourism and development policy. For a few decades place marketing has been mostly a marketing viewpoint for urban areas in the context of tourism in cities or metropols. Smaller rural areas and country-sides have not got so much attention and place marketing is not much used as a strategic tool to improve development in such areas. Place marketing is usually seen as a tourism improvement for tourists, but actually the target audience is much wider. The starting point of the paper was the assumption that the quality of place marketing in these rural areas is not good and strategically elaborated. By comparing three different case studies, Tartu Rural Development Association (Example 1, 4P area in Central-Estonia (Example 2 and Attractions in Municipality of Konguta (Example 3, worst and best practices have been identified, and an answer to the question whether there exists such a thing as ideally sized and structured geographical area that deals with place marketing on the regional level has been sought

LM-OSL from single grains of quartz: A preliminary study

DEFF Research Database (Denmark)

Bulur, E.; Duller, G.A.T.; Solongo, S.

2002-01-01

the easy-to-bleach component, those with only the hard-to-bleach component, and those exhibiting all components. The results of this preliminary study show that LM-OSL experiments carried out at the single grain level may give important insights into the luminescence properties observed when viewing...

Economic analysis of the marketing of plantain: a case study of ...

African Journals Online (AJOL)

This study concentrated on economic analysis of the marketing of plantain in Uhunmwode and Ovia North East Local Government Areas of Edo State. Six markets, made up of three from each local governmnet were selected because of their high population of plantain marketers and their approximate equal sizes.

Tuna Park Shopping Centre A comparative study of marketing communication tools

OpenAIRE

Wongrattanavichit, Teewin; Wang, Haiyan

2008-01-01

Date: 2008 June 08 Course: Master thesis Authors: Haiyan Wang, Teewin Wongrattanavichit Tutor: Jan Löwstedt Title: The study of marketing communication effectiveness and customer perception of Tuna Park shopping centre Introduction: The research about the effectiveness of marketing communication tool and customer perception was studied in Tuna Park shopping center, Eskilstuna. The marketing strategy and objective was to compare with the results from the questionnaire in order to measure the e...

Stock Market Autoregressive Dynamics: A Multinational Comparative Study with Quantile Regression

Directory of Open Access Journals (Sweden)

Lili Li

2016-01-01

Full Text Available We study the nonlinear autoregressive dynamics of stock index returns in seven major advanced economies (G7 and China. The quantile autoregression model (QAR enables us to investigate the autocorrelation across the whole spectrum of return distribution, which provides more insightful conditional information on multinational stock market dynamics than conventional time series models. The relation between index return and contemporaneous trading volume is also investigated. While prior studies have mixed results on stock market autocorrelations, we find that the dynamics is usually state dependent. The results for G7 stock markets exhibit conspicuous similarities, but they are in manifest contrast to the findings on Chinese stock markets.

Southern African Linguistics and Applied Language Studies - Vol 31 ...

African Journals Online (AJOL)

Exploring a conceptual space for studying translation and development · EMAIL FULL TEXT EMAIL FULL TEXT ... The translator status, the translation market and developing economies: A preliminary study of ... AJOL African Journals Online.

THE SPECIFIC MARKET RESEARCH METHODOLOGY USED AT GENERAL MOTOR'S EUROPE ,

Directory of Open Access Journals (Sweden)

Zima Liliana Adela

2011-12-01

Full Text Available As difficult as segmenting consumer markets is, it is much simpler and easier than segmenting industrial markets. Often the same industrial products have multiple applications; likewise, several different products can be used in the same application. Customer differ greatly, and it is hard to discern which differences are important and which are trivial for developing a marketing strategy. Making the research at General Motor's Europe I realized that the most industrial marketers use segmentation as a way to explain results rather than as a way to plan. In fact, industrial segmentation can assist companies in several areas like: analysis of the market, selection of key markets and management and marketing. In this study I tried to make a better understanding of the total marketplace, including how and why customers buy and to develop strategies, plans and programs to profitability meet the needs of different market segments and to give the company a distinct competitive advantage. The Marketing Plan is based on an Information System which can be interpretaded in two different ways. In this case its singular form focusing on both formal and informal information system is appropriate. The investigation explains the environment of the European Business Team . The techniques used were: system maps, observations, interviews, questionnaires and company documents. The initial stage of exploring the situation starts usually with a dialog between the potential client - in this particular case the European Business Team – and the analyst. The vague impression is then given that not everything is running as it should be by the client. This was, however, not completely true in my case, as I had to go looking for problems. Preliminary investigations into product communication did show a feeling of unease between the departments. Having expressed the current situation of the European Business Team , I then chose three areas to study further. I had to

Reciprocity in Online Markets: Empirical Studies of Auction and Barter Markets

Science.gov (United States)

Ye, Shun

2013-01-01

My dissertation seeks to understand how reciprocity affects transaction outcomes and mechanism design in online markets. The first essay examines negative reciprocity illustrated as feedback-revoking behavior in the eBay auction market, focusing on its impact and implications for reputation system design. I utilize the biggest policy change of…

The efficient market hypothesis of brazilian capital market, 2000-2010: an event study of distribution of dividends

Directory of Open Access Journals (Sweden)

Daniel Moreira Carvalho

2013-11-01

Full Text Available In the semi-strong form of the Efficient Markets Hypothesis - EMH, developed by Fama (1970, 1991, the prices reflect both the past and any information disclosed by companies, making impossible to an investor to get abnormal returns consistently, based on this type of information. In this paper we analyze the price behavior of common shares of 87 listed companies in the BM&FBovespa, in the announcements of 452 events of dividend distribution, occurred between January 2000 and September 2010, in order to identify the EMH in semi-strong form of Brazilian capital market. We used an event study, which evaluates abnormal returns of stocks relative to the market return (Ibovespa. The analysis of the abnormal return in the event window (10 days before and after the dividend distribution announcement showed an upward trend, with significant positive abnormal returns on days t-5, t-3, and t-1 to t+1. The results go in the direction of other studies of national literature and contribute to attest that the Brazilian capital market lacks the semi-strong form of informational efficiency.

Multilateral market-access reforms of the Doha Round

DEFF Research Database (Denmark)

Yu, Wusheng; Jensen, Hans Grinsted

members such as the US. This paper provides a preliminary assessment of the likely impact of the tiered-formula reform approach on EU agricultural sectors. Numerical simulations of a multilateral market-access reform scenario show that such cuts would lead to across-the-board decreases in intra-EU trade...... external trade surpluses in many EU agricultural products. Further, the resulting adjustments in member states’ production and net trade positions are not equal: the new member states would generally lose part of their export shares in the EU market to external competitors, as highlighted in the cases......The July package of the Doha Round of trade negotiations stipulates that a tiered-formula approach should be used to significantly reduce market access barriers across countries, implying that the EU would have to make larger cuts to its high external tariffs, in comparison with many other WTO...

Tourism marketing: the best there is--a study of West Virginia

Science.gov (United States)

Stephanie L. Thorn; Roy Ramthun

2009-01-01

The purpose of this study is to understand and define the "best" marketing practices in the tourism industry for destination marketing organizations and to identify what convention and visitors bureaus in West Virginia are doing to meet these standards. Little research has been conducted on tourism marketing practices; therefore, a standardized list of...

Market efficiency in foreign exchange markets

Science.gov (United States)

Oh, Gabjin; Kim, Seunghwan; Eom, Cheoljun

2007-08-01

We investigate the relative market efficiency in financial market data, using the approximate entropy(ApEn) method for a quantification of randomness in time series. We used the global foreign exchange market indices for 17 countries during two periods from 1984 to 1998 and from 1999 to 2004 in order to study the efficiency of various foreign exchange markets around the market crisis. We found that on average, the ApEn values for European and North American foreign exchange markets are larger than those for African and Asian ones except Japan. We also found that the ApEn for Asian markets increased significantly after the Asian currency crisis. Our results suggest that the markets with a larger liquidity such as European and North American foreign exchange markets have a higher market efficiency than those with a smaller liquidity such as the African and Asian markets except Japan.

Preliminary study of radium-contaminated soils

Energy Technology Data Exchange (ETDEWEB)

Healy, J.W.; Rodgers, J.C.

1978-10-01

A preliminary study was made of the potential radiation exposures to people from radium-226 contamination in the soil in order to provide guidance on limits to be applied in decontaminating land. Pathways included were inhalation of radium from resuspension; ingestion of radium with foods; external gamma radiation from radium daughters; inhalation of radon and daughter, both in the open air and in houses; and the intake of /sup 210/Pb and /sup 210/Po from both inhalation and ingestion. The depth of the contaminated layer is of importance for external exposure and especially for radon emanation. The most limiting pathway was found to be emanation of the radon into buildings with limiting values comparable to those found naturally in many areas.

Preliminary study of radium-contaminated soils

International Nuclear Information System (INIS)

Healy, J.W.; Rodgers, J.C.

1978-10-01

A preliminary study was made of the potential radiation exposures to people from radium-226 contamination in the soil in order to provide guidance on limits to be applied in decontaminating land. Pathways included were inhalation of radium from resuspension; ingestion of radium with foods; external gamma radiation from radium daughters; inhalation of radon and daughter, both in the open air and in houses; and the intake of 210 Pb and 210 Po from both inhalation and ingestion. The depth of the contaminated layer is of importance for external exposure and especially for radon emanation. The most limiting pathway was found to be emanation of the radon into buildings with limiting values comparable to those found naturally in many areas

Small modular biopower initiative Phase 1 feasibility studies executive summaries

Energy Technology Data Exchange (ETDEWEB)

Bain, R.

2000-03-06

The Phase 1 objective is a feasibility study that includes a market assessment, resource assessment, preliminary system design, and assessment of relevant environmental and safety considerations, and evaluation of financial and cost issues, and a preliminary business plan and commercialization strategy. Each participating company will share at least 20% of the cost of the first phase.

Market Efficiency within the German Stock Market: A Comparative Study of the Relative Efficiencies of the DAX, MDAX, SDAX and ASE Indices

OpenAIRE

Starcevic, Admin; Rodgers, Timothy

2011-01-01

It can be implied from the efficient market hypothesis that the more transparent a market is, then the more likely that the market will be efficient. This paper is a study of whether the different transparency standards applied to the different indices quoted on the German stock market have any impact on their relative efficiencies. It is found that the differences in transparency standards do have an impact on market efficiency. The case for a higher level of market efficiency in res...

A study on certain determinants of export performance in a particular market

OpenAIRE

2015-01-01

D.Com. (Economics) Chapter 1 defines the investigated problem and presents the methodology of the study. The phenomenon studied (the dependent variable) is the export performance (as defined in the study) of country A's products in country B's market. The independent variables are the following characteristics : Capital intensity, unskilled labour intensity, skilled labour intensity, use of local raw materials, marketing mix variables, total marketing efforts, size of production & marketin...

Retail store image in emerging markets: An initial study among Chinese retailers

DEFF Research Database (Denmark)

Hansen, Kåre

differences regarding store characteristics, purchasing behavior, and supplier selection criteria among the three identified store image segments are revealed. The implications of these findings for practitioners and for future research on store image in emerging markets are highlighted....... their stores to defend and sustain the image (i.e. retailers' perspective). Here Chinese food retailing is used as an example of emerging markets. The study finds three unique store images, corresponding to up-market, middle-range, and down-market store segments. Contrasting the two studies, significant...

Effects of technological learning and uranium price on nuclear cost: Preliminary insights from a multiple factors learning curve and uranium market modeling

International Nuclear Information System (INIS)

Kahouli, Sondes

2011-01-01

This paper studies the effects of returns to scale, technological learning, i.e. learning-by-doing and learning-by-searching, and uranium price on the prospects of nuclear cost decrease. We use an extended learning curve specification, named multiple factors learning curve (MFLC). In a first stage, we estimate a single MFLC. In a second stage, we estimate the MFLC under the framework of simultaneous system of equations which takes into account the uranium supply and demand. This permits not only to enhance the reliability of the estimation by incorporating the uranium price formation mechanisms in the MFLC via the price variable, but also to give preliminary insights about uranium supply and demand behaviors and the associated effects on the nuclear expansion. Results point out that the nuclear cost has important prospects for decrease via capacity expansion, i.e. learning-by-doing effects. In contrast, they show that the learning-by-searching as well as the scale effects have a limited effect on the cost decrease prospects. Conversely, results also show that uranium price exerts a positive and significant effect on nuclear cost, implying that when the uranium price increases, the nuclear power generation cost decreases. Since uranium is characterized by important physical availability, and since it represents only a minor part in the total nuclear cost, we consider that in a context of increasing demand for nuclear energy the latter result can be explained by the fact that the positive learning effects on the cost of nuclear act in a way to dissipate the negative ones that an increase in uranium price may exert. Further, results give evidence of important inertia in the supply and demand sides as well as evidence of slow correlation between the uranium market and oil market which may limit the inter-fuels substituability effects, that is, nuclear capacity expansion and associated learning-by-doing benefits. - Highlights: → We study the prospects of nuclear cost

An economic study of palm oil marketing in Akwa Ibom state ...

African Journals Online (AJOL)

However, the fluctuating trends in the production and marketing of palm oil in the State, calls for adequate economic investigation in order to enhance the potentials of the enterprise. The study covered the major markets in Akwa Ibom State, namely Uyo, Eket, Etinan, and Ikot Abasi main markets. In all, both the producers, ...

Preliminary characterization of the Green Antioquian consumer: the case of the consumers from Valle de Aburra

Directory of Open Access Journals (Sweden)

Nelcy Rocío Escobar Moreno

2015-07-01

Full Text Available Rev.esc.adm.neg This research paper aims at identifying the profile of green consumers living in Valle de Aburra, in Antioquia, to identify the specific features and needs of this group as a market segment. At first, this article shows a conceptual framework about terms such as green market, green consumers and green products. Then, a research methodology is described based on a quantitative formulation of a piloting study, through which a measurement instrument having 14 questions divided into different variables product, price, distribution and communication collected key information to get to preliminary conclusions about consumers as its main object of study. Finally, a statistic descriptive analysis was made to get the profile of green consumers living in Valle de Aburra and a proposal describing key elements to set the bases for future investigations about this topic.

A preliminary study on growth response of broiler finishers fed ...

African Journals Online (AJOL)

A preliminary study on growth response of broiler finishers fed processed mottle Mucuna beans ( Mucuna pruriens var. utilis ) ... They were fed diets (20% CP, 13 MJME/kg) incorporating 0%, 5% and 10% processed mottle “Mucuna” beans. A completely randomized design was used. Feed and water were supplied and ...

Marketing Strategy Implementation: A Study of Small and Medium Companies in Indonesia

Directory of Open Access Journals (Sweden)

Asmai Ishak

2009-08-01

Full Text Available A good marketing strategy does not always necessarily lead to successful marketing performance in an organization. It depends on how marketing people translate the strategy into action. A well formulated, but badly implemented strategy, will be effective (do the right things, but not efficient (do things right. While correct implementation of a badly formulated strategy will be efficient, but not effective. Firms need both effectiveness and efficiency to optimize their performance. This study, based on existing literature, identified a list of activities concerning the marketing strategy implementation, and investigated their nature in the process of the strategy implementation among small and medium companies in Indonesia. A tested structured questionnaire was used as a guidance in interviewing marketing managers -the respondents of the study. A total of 76 completed questionnaires were collected. Factor analysis was used to extract, if any, key dimensions across the data. This analysis resulted into four fundamental factors underlying 16 activities in marketing strategy implementation, namely commitment, consensus, evaluation and control, autonomy, and two factors representing 8 marketing performance that are financial, and strategic performances. Subsequently simple regression was performed to examine the impact of the four factors on the marketing performance. The study findings suggest that evaluation and control has greatest impact either on financial performance or strategic performance, followed by autonomy. Even though commitment and consensus influence the marketing performance, but their influences are not statistically significant.

Preliminary neutronic study on Pu-based OTTO cycle pebble bed reactor

Energy Technology Data Exchange (ETDEWEB)

Setiadipura, Topan; Zuhair [National Nuclear Energy Agency of Indonesia (BATAN), Selatan (Indonesia). Center for Nuclear Reactor Technology and Safety; Irwanto, Dwi [Bandung Institute of Technology (ITB), Bandung (Indonesia). Nuclear Physics and Biophysics Research Group

2017-12-15

The neutron physics characteristic of Pebble Bed Reactor (PBR) allows a better incineration of plutonium (Pu). An optimized design of simple PBR might give a symbiotic solution of providing a safe energy source, effective fuel utilization shown by a higher burnup value, and incineration of Pu stockpiles. This study perform a preliminary neutronic design study of a 200 MWt Once Through Then Out (OTTO) cycle PBR with Pu-based fuel. The safety criteria of the design were represented by the per-fuel-pebble maximum power generation of 4.5 kW/pebble. In this preliminary phase, the parametric survey is limited to the heavy metal (HM) loading per pebble and the average axial speed of the fuel. An optimum high burnup of 419.7 MWd/kg-HM was achieved in this study. This optimum design uses a HM loading of 2.5 g/pebble with average axial fuel velocity 0.5 cm/day.

In Vitro Studies and Preliminary Mathematical Model for Jet Fuel and Noise Induced Auditory Impairment

Science.gov (United States)

2015-06-01

of JP-8 and a Fischer- Tropsch synthetic jet fuel following subacute inhalation exposure in rats. Toxicol Sci 116(1): 239-248. Gallinat, J...AFRL-RH-WP-TR-2015-0084 IN VITRO STUDIES AND PRELIMINARY MATHEMATICAL MODEL FOR JET FUEL AND NOISE INDUCED AUDITORY IMPAIRMENT...April 2014 – September 2014 4. TITLE AND SUBTITLE In Vitro Studies and Preliminary Mathematical Model for Jet Fuel and Noise Induced Auditory

STUDY ON THE MARKETING STRATEGY OF HIGHER EDUCATION INSTITUTION (CASE COMPANY SAMK INTERNATIONAL BUSINESS)

OpenAIRE

Khanal, Ichha; khanal, Ichha

2017-01-01

The purpose of conducting this thesis was to study on the marketing strategy of an educational institution. The aim of this thesis was to study on current marketing strategy and suggest the case company with new and effective ideas for marketing. The theoretical part of this thesis hold three main elements with basic knowledge of marketing. Along with marketing mix, this thesis also covered segmentation as well as marketing strategy. For the time being, SWOT approach was utilized to...

A Preliminary Study on Detecting Fake Gold Bars Using Prompt Gamma Activation Analysis: Simulation of Neutron Transmission in Gold Bar

Energy Technology Data Exchange (ETDEWEB)

Lee, K. M.; Sun, G. M. [KAERI, Daejeon (Korea, Republic of)

2016-05-15

The purpose of this study is to develop fake gold bar detecting method by using Prompt-gamma activation analysis (PGAA) facility at the Korea Atomic Energy Research Institute (KAERI). PGAA is an established nuclear analytical technique for non-destructive determination of elemental and isotopic compositions. For a preliminary study on detecting fake gold bar, Monte Carlo simulation of neutron transmission in gold bar was conducted and the possibility for detecting fake gold bar was confirmed. Under the gold bullion standard, it guaranteed the government would redeem any amount of currency for its value in gold. After the gold bullion standard ended, gold bars have been the target for investment as ever. But it is well known that fake gold bar exist in the gold market. This cannot be identified easily without performing a testing as it has the same appearance as the pure gold bar. In order to avoid the trading of fake gold bar in the market, they should be monitored thoroughly. Although the transmissivity of cold neutrons are low comparing that of thermal neutrons, the slower neutrons are more apt to be absorbed in a target, and can increase the prompt gamma emission rate. Also the flux of both thermal and cold neutron beam is high enough to activate thick target. If the neutron beam is irradiated on the front and the reverse side of gold bar, all insides of it can be detected.

A Preliminary Study on Detecting Fake Gold Bars Using Prompt Gamma Activation Analysis: Simulation of Neutron Transmission in Gold Bar

International Nuclear Information System (INIS)

Lee, K. M.; Sun, G. M.

2016-01-01

The purpose of this study is to develop fake gold bar detecting method by using Prompt-gamma activation analysis (PGAA) facility at the Korea Atomic Energy Research Institute (KAERI). PGAA is an established nuclear analytical technique for non-destructive determination of elemental and isotopic compositions. For a preliminary study on detecting fake gold bar, Monte Carlo simulation of neutron transmission in gold bar was conducted and the possibility for detecting fake gold bar was confirmed. Under the gold bullion standard, it guaranteed the government would redeem any amount of currency for its value in gold. After the gold bullion standard ended, gold bars have been the target for investment as ever. But it is well known that fake gold bar exist in the gold market. This cannot be identified easily without performing a testing as it has the same appearance as the pure gold bar. In order to avoid the trading of fake gold bar in the market, they should be monitored thoroughly. Although the transmissivity of cold neutrons are low comparing that of thermal neutrons, the slower neutrons are more apt to be absorbed in a target, and can increase the prompt gamma emission rate. Also the flux of both thermal and cold neutron beam is high enough to activate thick target. If the neutron beam is irradiated on the front and the reverse side of gold bar, all insides of it can be detected

A Study of the Need to Establish a Market-oriented Culture in ...

African Journals Online (AJOL)

A Study of the Need to Establish a Market-oriented Culture in Educational Institutions in Zimbabwe. ... The promotional culture of marketing is critical in getting the word out to the target market, i.e. ... EMAIL FULL TEXT EMAIL FULL TEXT

Is marketing becoming a dirty word? A longitudinal study of public perceptions of marketing

OpenAIRE

Dalsace, Frédéric; Markovitch, Dmitri

2009-01-01

There is growing sentiment in the marketing community that our society holds an increasingly unfavorable view of the marketing profession. However, this sentiment is largely based on anecdotal and experiential evidence. In response, the authors use content analysis of the general press to investigate the American public’s current and past attitudes towards marketing. They obtain compelling evidence that the public’s attitude towards marketing has deteriorated over the past twenty years. They ...

Studies of the Prefabricated Housing Construction Market in Poland

Science.gov (United States)

Radziszewska-Zielina, Elżbieta; Gleń, Monika

2014-11-01

The directions of development of the construction market are not only related to the need to own one's own home but also to increasing functional and economic requirements and conditions of sustainable development. The perception and understanding of prefabrication in housing construction are undoubtedly starting to change. Sustainable construction criteria may constitute a significant turning point and support for the development of new prefabricated housing construction technologies. Entrepreneurs are slowly perceiving an opportunity for the development of prefabrication in the construction market. The implementation and popularisation of ready-made homes will undoubtedly constitute a favourable change in the Polish construction market; however, this will require a modification of habits. This article presents an historical analysis of the development of the prefabricated housing construction market as well as an attempt to answer questions concerning the future of prefabrication in housing construction in Poland based on the conducted studies.

Direct Marketing Alternatives in an Urban Setting: A Case Study of Seattle Youth Garden Works

Science.gov (United States)

Taylor, Mykel; Young, Doug; Miles, Carol

2010-01-01

The focus of this study is direct marketing of produce from an urban market garden. Rather than discussing broad issues of direct marketing, we use a case study to frame the decisions a market gardener is likely to face in developing both production and marketing plans. The garden featured in this study is located in Seattle, Washington, a city…

A Study of Marketing Strategy in the Information Society

OpenAIRE

高谷, 和夫; Kazuo, Takaya; 人間社会学部社会情報学科

2007-01-01

Most theories of marketing strategy had been studied and advocated in the industrial society. In this article, you can find the background of best-selling products based on the theory where the marketing strategy in the information society is totally different from the industrial society. Considering consumer needs and competitive advantage, attention, positioning and designing strategies have been found to be most effective in the information society.

World market of marketing research

Directory of Open Access Journals (Sweden)

Samuels John

2002-01-01

Full Text Available The value of the total world market market research in the year 2001 was US$15,890 million, a 2.8% increase on the previous year. This is the first of several articles to be published in Research World on the results from ESOMAR's latest annual study on the market research sector worldwide

Preliminary conceptual study of engineering-scale pyroprocess demonstration facility

International Nuclear Information System (INIS)

Moon, Seong-In; Chong, Won-Myung; You, Gil-Sung; Ku, Jeong-Hoe; Kim, Ho-Dong

2013-01-01

Highlights: ► The conceptual design of a pyroprocess demonstration facility was performed. ► The design requirements for the pyroprocess hot cell and equipment were determined. ► The maintenance concept for the pyroprocess hot cell was presented. -- Abstract: The development of an effective management technology of spent fuel is important to enhance environmental friendliness, cost viability and proliferation resistance. In Korea, pyroprocess technology has been considered as a fuel cycle option to solve the spent fuel accumulation problems. PRIDE (PyRoprocess Integrated inactive DEmonstration facility) has been developed from 2007 to 2012 in Korea as a cold test facility to support integrated pyroprocessing and an equipment demonstration, which is essential to verify the pyroprocess technology. As the next stage of PRIDE, the design requirements of an engineering-scale demonstration facility are being developed, and the preliminary conceptual design of the facility is being performed for the future. In this paper, the main design requirements for the engineering-scale pyroprocess demonstration facility were studied in the throughput of 10tHM a year. For the preliminary conceptual design of the facility, the design basis of the pyroprocess hot cell was suggested, and the main equipment, main process area, operation area, maintenance area, and so on were arranged in consideration of the effective operation of the hot cells. Also, the argon system was designed to provide and maintain a proper inert environment for the pyroprocess. The preliminary conceptual design data will be used to review the validity of the engineering-scale pyroprocess demonstration facility that enhances both safety and nonproliferation

A modelling breakthrough for market design analysis to test massive intermittent generation integration in markets results of selected OPTIMATE studies

DEFF Research Database (Denmark)

Beaude, Francois; Atayi, A.; Bourmaud, J.-Y.

2013-01-01

The OPTIMATE1 platform focuses on electricity system and market designs modelling in order to assess current and innovative designs in Europe. The current paper describes the results of the first validation studies' conducted with the tool. These studies deal with day-ahead market rules, load...... flexibility, cross-border management and intermittent renewable support schemes with a view to better integrating large amounts of renewable energy in Europe. Market and system designs were assessed based on economic efficiency, security of supply2 and environmental impact3 indicators. These results give...

MARKETING STUDIES OF VETERINARY PHARMACY ORGANIZATIONS ASSORTMENT

Directory of Open Access Journals (Sweden)

A. A. Deltsov

2015-01-01

Full Text Available Nowadays there is an active growth of veterinary pharmacy organizations and consumed medicinal drugs for veterinary use. Content-analysis showed that there was an insufficient number of studies devoted to the activity of veterinary pharmacies. The purpose of our work was the analysis of correspondence of range fullness of veterinary pharmacies to the contemporary state of pharmaceutical market of drugs for veterinary use. Veterinary clinics and pharmacies of Moscow and Moscow oblast were the object of our study. We have applied sociological methods (questionnaire, interview, marketing and statistic analysis methods. We have established that liquid dosage forms (53% occupy the biggest part of drugs in the State Registry of Veterinary Drugs. Solutions occupy 68% of this amount. Antimicrobial drugs for systematic use (40% are the most numerous drugs from pharmacotheraperutic group represented in the State Registry. Assortment of veterinary drugs is targeted mainly on a farm livestock (more than 50%. 58% of the market share is domestic drugs. Principal commodity groups which are released by veterinary pharmacies are feed-stuff (31% and drugs (30%. Pharmacy organizations does not have sufficient number of drugs in their assortment (fullness coefficient 7.9% which speaks about nonconformity of the assortment fullness.

Surveillance of radioactivity in imported foods marketed in Aichi Prefecture

International Nuclear Information System (INIS)

Ohnuma, Shoko; Kosako, Maki; Tomita, Banichi

2002-01-01

To assess the effects of radioactive contamination by the Chernobyl nuclear plant accident, the authors examined imported foods marketed in Aichi Prefecture from 1988 to 1999 for residual radioactivity. The concentration of both 134 Cs and 137 Cs was determined with an NaI(Tl) detector in 940 samples, including cereals and processed cereals (23%), vegetables and processed vegetables (19%), fruits and processed fruits (17%), including wines (6%), cheese and dairy products (12%), drinking water (11%), confections (6%), and other foods (12%). The countries of origin were Italy (35%), France (2%), Germany (5%), Denmark (4%), the Netherlands (4%), other European Countries (21%), the United States (5%), and other Countries (5%). None of the imported foods tested contained a total residual 134 Cs and 137 Cs radioactivity exceeding 370 Bq/Kg, the preliminary limit set by the government, but 1.3% of the imported foods contained more than 5 Bq/Kg, the lower limit of detection. Both the numbers and rates of imported foods containing radioactivity have clearly been decreasing since the accident, but it was noteworthy that raspberry juice produced in the Netherlands in 1998, 12 years after the accident, contained the highest level of residual radioactivity in this survey (94 Bq/Kg). If it were processed to enriched juice and jam, its radioactivity might exceed the preliminary limit. Since processed and enriched fruits are not currently included among inspected foods, fruits in them whose radioactivity exceeds the limit can be marketed, and thus the present inspection system should be assessed. The preliminary radioactivity limit was determined based on the accident at the Chernobyl nuclear plant, and it will be necessary to set new preliminary limits if a new, unexpected nuclear accident occurs. This surveillance data is expected to served as reference data. (K.H.)

Load As A Reliability Resource in the Restructured Electricity Market

Energy Technology Data Exchange (ETDEWEB)

Kueck, J.D.

2002-06-10

Recent electricity price spikes are painful reminders of the value that meaningful demand-side responses could bring to the restructuring US electricity system. Review of the aggregate offers made by suppliers confirms that even a modest increase in demand elasticity could dramatically reduce these extremes in price volatility. There is a strong need for dramatically increased customer participation in these markets to enhance system reliability and reduce price volatility. Indeed, allowing customers to manage their loads in response to system conditions might be thought of as the ultimate reliability resource. Most would agree that meaningful demand-side responses to price are the hallmark of a well-functioning competitive market [1]. Yet, in today's markets for electricity, little or no such response is evident. The reason is simple: customers currently do not experience directly the time-varying costs of their consumption decisions. Consequently, they have no incentive to modify these decisions in ways that might enhance system reliability or improve the efficiency of the markets in which electricity is traded. Increased customer participation is a necessary step in the evolution toward more efficient markets for electricity and ancillary services. This scoping report provides a three-part assessment of the current status of efforts to enhance the ability of customer's load to participate in competitive markets with a specific focus on the role of customer loads in enhancing electricity system reliability. First, this report considers the definitions of electricity-reliability-enhancing ancillary services (Section 2) and a preliminary assessment of the ability of customer's loads to provide these services. Second, is a review a variety of programs in which load has been called on as a system reliability resource (Section 3). These experiences, drawn from both past and current utility and ISO programs, focus on programs triggered by system

Corporate Social Disclosures in Southeast Asia: A Preliminary Study

Directory of Open Access Journals (Sweden)

Juniati Gunawan

2012-12-01

Full Text Available The issue of Corporate Social Disclosure (CSD has been growing remarkably both in business and academic world.  Inevitably, this topic is also exposed in Southeast Asia, a big region that plays important role in global economic issue. Applying a content analysis method, this paper aims to provide preliminary findings in CSD practices throughout the companies‟ annual reports in 2007 and 2008 for countries located in Southeast Asia.  Samples were selected for listed and unlisted various type of industries, based on the information availability internet searching. The sample collection and the subjectivity during the content analysis process are the limitations in conducting this study. In general, the results show that „human resources‟ are the main information disclosed, while in contrast, „energy‟ is the main least issue disclosed in the annual reports.  However, the findings need to be interpreted with considerations since there are limited in samples. Basically, the outcomes support the major prior studies and enhancing the discussion of CSD conducting in developing countries, while at the same time describing some countries which obtained very limited in exposures. To respond the vast increasing issues of CSD practice, this preliminary study has provided a basis to see the role of every country in CSR reporting and how they could support the sustainability development globally.

B2B marketing communications in emerging markets : content marketing in digital channels: a case study of the United Arab Emirates

OpenAIRE

Banjo, Olugbenga

2013-01-01

With the ever increasing online community and opportunities, digital marketing is fast becoming the mainstream in the field of marketing. At the same time marketers have to be up-to-date with the current digital trends in order to be able to improve themselves and make valuable contributions to their organisations. The significance of digital marketing thus should make any thoughtful organisation want to plan for, perform, evaluate and improve its digital marketing endeavours where necessary,...

Purification, crystallization and preliminary X-ray diffraction studies of parakeet (Psittacula krameri) haemoglobin

International Nuclear Information System (INIS)

Jaimohan, S. M.; Naresh, M. D.; Arumugam, V.; Mandal, A. B.

2009-01-01

Parakeet (Psittacula krameri) haemoglobin has been purified and crystallized under low salt buffered conditions. Preliminary analysis of the crystal that belonged to monoclinic system (C2) is reported. Birds often show efficient oxygen management in order to meet the special demands of their metabolism. However, the structural studies of avian haemoglobins (Hbs) are inadequate for complete understanding of the mechanism involved. Towards this end, purification, crystallization and preliminary X-ray diffraction studies have been carried out for parakeet Hb. Parakeet Hb was crystallized as the met form in low-salt buffered conditions after extracting haemoglobin from crude blood by microcentrifugation and purifying the sample by column chromatography. Good-quality crystals were grown from 10% PEG 3350 and a crystal diffracted to about 2.8 Å resolution. Preliminary diffraction data showed that the Hb crystal belonged to the monoclinic system (space group C2), with unit-cell parameters a = 110.68, b = 64.27, c = 56.40 Å, β = 109.35°. Matthews volume analysis indicated that the crystals contained a half-tetramer in the asymmetric unit

Marketing Study on Secondary Metal Futures Might be Finished Within This Year

Institute of Scientific and Technical Information of China (English)

2015-01-01

Commissioned by Shanghai Futures Exchange,China Nonferrous Metals Industry Association Secondary Metal Branch is carrying out"Study on development and marketing of secondary nonferrous metal product futures variety"(ADC12 marketing feasibility study),according

Murrumbidgee Catchment, New South Wales: Recharge Trading and Targeting Markets pilot studies

OpenAIRE

Markets for Ecosystem Services Project

2007-01-01

Metadata only record There are two 'markets for ecosystem services' pilot studies in the Murrumbidgee Catchment of New South Wales, Australia. The first, "Recharge Trading", aims to develop a market-based instrument to resolve the issue of salinization caused by excess groundwater recharge from irrigated agriculture. The second, "Targeting Markets", explores the factors and conditions that make market-based approaches more or less suitable for addressing a natural resource management issue...

Market integration in the crustaceans market

DEFF Research Database (Denmark)

Ankamah-Yeboah, Isaac; Bronnmann, Julia

2018-01-01

are substitutes. Price determination processes for the shrimp markets vary with the level of the value chain. The results imply that the wild and farmed crustaceans markets are interacting through substitution effects. Hence, the markets have the capability to shield volatile and rising prices that would emanate......In this paper the price dynamics and the degree of market integration in the German crustaceans market is examined using cointegration methods. The study focuses on wild caught cold water shrimp, farmed warm water shrimp as well as lobster and derives implications for the fisheries sector....... In the analysis, both the import market and the retail market price reactions are distinguished. Therefore, it is evaluated how price changes affect competing commodities within and between the value chain of a given crustaceans commodity. Evidence of partial market integration is found for all species under...

Relationship research between meteorological disasters and stock markets based on a multifractal detrending moving average algorithm

Science.gov (United States)

Li, Qingchen; Cao, Guangxi; Xu, Wei

2018-01-01

Based on a multifractal detrending moving average algorithm (MFDMA), this study uses the fractionally autoregressive integrated moving average process (ARFIMA) to demonstrate the effectiveness of MFDMA in the detection of auto-correlation at different sample lengths and to simulate some artificial time series with the same length as the actual sample interval. We analyze the effect of predictable and unpredictable meteorological disasters on the US and Chinese stock markets and the degree of long memory in different sectors. Furthermore, we conduct a preliminary investigation to determine whether the fluctuations of financial markets caused by meteorological disasters are derived from the normal evolution of the financial system itself or not. We also propose several reasonable recommendations.

Promoting the market and system integration of renewable energies through premium schemes—A case study of the German market premium

International Nuclear Information System (INIS)

Gawel, Erik; Purkus, Alexandra

2013-01-01

With the share of renewable energies within the electricity sector rising, improving their market and system integration is of increasing importance. By offering plant operators a premium on top of the electricity market price, premium schemes represent an option to increase the alignment of renewable electricity production with market signals, and have been implemented by several EU member states. This paper examines the case study of the German market premium scheme adopted in 2012. Building on an evaluation of early experiences, we discuss whether the market premium contributes to the aims of market and/or system integration (effectiveness), and what potential efficiency gains and additional costs of “administering integration” are associated with it (efficiency). While exposing renewables to price risks is not the scheme’s purpose, it has successfully increased participation in direct marketing. However, risks of overcompensating producers for marketing and balancing costs are high, and the benefits of gradually leading plant operators towards the market are questionable. Incentives for demand-oriented production are established, but they seem insufficient particularly in the case of intermittent renewable energy sources. To conclude, we provide an outlook on alternative designs of premium schemes, and discuss whether they seem better suited for addressing the challenges ahead. - Highlights: • Premium schemes are used to align renewable energy sources (RES) with market signals. • We examine the effectiveness and efficiency of the German market premium scheme. • Participation in direct marketing has increased, but so have support costs. • For intermittent RES, incentives for demand-oriented production are insufficient. • Efficiency gains from exposing RES to market risks entail several trade-offs

Fire behaviour - A preliminary study. | W.S.W. | African Journal of ...

African Journals Online (AJOL)

Fire behaviour - A preliminary study. ... be taken cognisance of in any future research on fire in relation to vegetation. Keywords: behaviour; botany; environmental conditions; fire; fire behaviour; fire ecology; fires; grass; grasses; management; rate of spread; recovery; south africa; vegetation; veld; veld management; yield ...

Study on the Swiss electricity market - the current situation

International Nuclear Information System (INIS)

Walti, N. O.

2007-01-01

This short article discusses the results of a study made on the opinions of energy suppliers in Switzerland with respect to future power generation in Switzerland. In particular, questions concerning new nuclear power stations and gas-fueled generating facilities are examined. The study was commissioned to tackle questions concerning the liberalisation of the electricity market, a future possible gap in supply, mains regulation and changes in market structure. The article discusses the findings of the study, in which 87 utilities took part, and lists strategic areas for action to be taken by electricity utilities such as efficiency analysis, regulation management, co-operative sourcing and possible mergers and acquisitions

The relationship between marketing intelligence and strategic marketing

Directory of Open Access Journals (Sweden)

Peet Venter

2014-08-01

Full Text Available Despite the importance attached to MI and other marketing information functions, surprisingly few studies have explicitly examined the relationship between MI and strategic marketing decision-making. This article reports on a study conducted with the aim of determining the relationship between marketing intelligence (MI and strategic marketing in South African organisations. A quantitative survey was conducted among 166 South African marketing decision-makers. The findings suggest a substantial gap between the importance and availability of key types of MI. Marketing decision-makers found the traditional MI and marketing tools of great value in supporting marketing decision-making, but the value of several of the newer MI tools and technologies was less clear. An analysis of MI practices suggested that MI quality and particularly information and communication technology (ICT support for MI are areas requiring further attention.

A New Human-Derived Acellular Dermal Matrix for Breast Reconstruction Available for the European Market: Preliminary Results.

Science.gov (United States)

Folli, Secondo; Curcio, Annalisa; Melandri, Davide; Bondioli, Elena; Rocco, Nicola; Catanuto, Giuseppe; Falcini, Fabio; Purpura, Valeria; Mingozzi, Matteo; Buggi, Federico; Marongiu, Francesco

2018-04-01

The introduction of acellular dermal matrices (ADMs) contributed to the growing diffusion of direct-to-implant breast reconstruction (DTI-BR) following mastectomy for breast cancer. According to specific legislations, European specialists could not benefit from the use of human-derived ADMs, even though most evidence in the literature are available for this kind of device, showed optimal outcomes in breast reconstruction. The Skin Bank of the Bufalini Hospital (Cesena, Italy) obtained in 2009 the approval for the production and distribution of a new human cadaver-donor-derived ADM (named with the Italian acronym, MODA, for matrice omologa dermica acellulata) from the Italian National Transplant Center and National Health Institute. We report preliminary results of MODA application in direct-to-implant breast reconstruction following nipple-areola complex (NAC)-sparing mastectomy for breast cancer treatment. We prospectively enrolled all women undergoing NAC-sparing mastectomy for breast cancer and DTI-BR in our breast surgical unit from June 2015 to January 2017. We enrolled a selected population without previous chest wall irradiation, not being heavy tobacco smokers or diabetic, with a BMI MODA in direct-to-implant breast reconstruction following NAC-sparing mastectomy for breast cancer treatment. This is particularly relevant for the European market, where no other human-derived devices are available for breast reconstruction due to regulatory restrictions. This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266 .

Biocontamination Control for Spacesuit Garments - A Preliminary Study

Science.gov (United States)

Rhodes, Richard A.; Orndoff, Evelyne; Korona, F. Adam; Poritz, Darwin; Smith, Jelanie; Wong, Wing

2011-01-01

This paper outlines a preliminary study that was conducted to review, test, and improve on current space suit biocontamination control. Biocontamination from crew members can cause space suit damage and objectionable odors and lead to crew member health hazards. An understanding of the level of biocontamination is necessary to mitigate its effects. A series of tests were conducted with the intent of evaluating current suit materials, ground and on-orbit disinfectants, and potential commercial off-the-shelf antimicrobial materials. Included in this paper is a discussion of the test methodology, results, and analysis method.

An examination of how the market entry decision influences the business ability to internationalise and survive in a foreign market\\ud (The case study of Diageo in African market)

OpenAIRE

Kwabo, Fodio Umar

2014-01-01

2014 dissertation for MBA in International Business. Selected by academic staff as a good example of a masters level dissertation. This research is design to examine the market entry decision and how it can influences the business ability to internationalize and survive in a foreign market. The researcher has chosen the case study methodology for this research; the case study is on Diageo PLC upon how they took their decisions to select a particular entry mode on African markets. Diageo is on...

Choice of Foreign Market Entry Mode - Cognitions from Empirical and Theoretical Studies

OpenAIRE

Zhao, Xuemin; Decker, Reinhold

2004-01-01

This paper analyzes critically five basic theories on market entry mode decision with respect to existing strengths and weaknesses and the results of corresponding empirical studies. Starting from conflictions both in theories and empirical studies dealing with the entry mode choice problem we motivate a significant need of further research in this important area of international marketing. Furthermore we provide implications for managers in practice and outline emerging trends in market entr...

An Empirical Study on Marketing Effectiveness Evaluation of Green Food Industry

OpenAIRE

Yazhou Xiong; Qianxia Lu; Rui Wang

2015-01-01

This study aims to evaluate the marketing effectiveness of green food industry in Hubei Province via fuzzy comprehensive evaluation. Based on the cost basis of analysis of present situation, an evaluation system of marketing effectiveness evaluation on green food industry is established from three aspects, including the industry factor, policy factor and marketing performance factor. And fuzzy comprehensive evaluation method is used to make the quantitative research, analyze the major obstacl...

Competition effects of mergers: An event study of the German electricity market

International Nuclear Information System (INIS)

Keller, Andreas

2010-01-01

This paper investigates the competition effects of the entry of Vattenfall into the German electricity market. While the competition authorities supported the entry by approving Vattenfall's acquisition of three regional utilities, other market participants raised concerns over the emergence of an upcoming oligopoly in the German market for power generation. We contrast the efficiency hypothesis postulating pro-competitive effects of mergers with the market power hypothesis postulating anti-competitive effects. For the analysis of the two opposing hypotheses, we use an event study approach to the stock prices of Vattenfall's competitors in the German market. While we find no empirical evidence for increased market power in the German electricity market due to Vattenfall's mergers, there is some indication for efficiency increases. We therefore cannot oppose the view of the competition authorities predicting an overall positive effect for consumers as a result of Vattenfall's entry into the German electricity market.

The dynamic interdependence of international financial markets: An empirical study on twenty-seven stock markets

Science.gov (United States)

Zhang, Xingwei; Zheng, Xiaolong; Zeng, Daniel Dajun

2017-04-01

In this paper, we aim to investigate the dynamic interdependence of international financial markets. Based on the data regarding daily returns of each market during the period 2006-2015 from Yahoo finance, we mainly focus on examining 27 markets from three continents, including Asia, America and Europe. By checking the dynamic interdependence between those markets, we find that markets from different continents have strong correlation at specific time shift. We also obtain that markets from different continents not only have a strong linkage with others at same day, but at a delay of one day, especially between Asia, Europe and Asia, America. In addition, we further analyze the time-varying influence strength between each two continents and observe that this value has abnormal changes during the financial crisis. These findings can provide us significant insights to understand the underlying dynamic interdependency of international financial markets and further help us make corresponding reasonable decisions.

Preliminary evaluation of the lifecycle costs and market barriers of reflective pavements; TOPICAL

International Nuclear Information System (INIS)

Ting, M.; Koomey, J.G.; Pomerantz, M.

2001-01-01

The objective of this study is to evaluate the life cycle costs and market barriers associated with using reflective paving materials in streets and parking lots as a way to reduce the urban heat island effect. We calculated and compared the life cycle costs of conventional asphalt concrete (AC) pavements to those of other existing pavement technologies with higher reflectivity-portland cement concrete (PCC), porous pavements, resin pavements, AC pavements using light-colored chip seals, and AC pavements using light-colored asphalt emulsion additives. We found that for streets and parking lots, PCC can provide a cost-effective alternative to conventional AC when severely damaged pavements must be completely reconstructed. We also found that rehabilitating damaged AC streets and intersections with thin overlays of PCC (ultra-thin white topping) can often provide a cost-effective alternative to standard rehabilitation techniques using conventional AC. Chip sealing is a common maintenance treatment for low-volume streets which, when applied using light-colored chips, could provide a reflective pavement surface. If the incremental cost of using light-colored chips is low, this chip sealing method could also be cost-effective, but the incremental costs of light-colored chips are as of yet uncertain and expected to vary. Porous pavements were found to have higher life cycle costs than conventional AC in parking lots, but several cost-saving features of porous pavements fell outside the boundaries of this study. Resin pavements were found to be only slightly more expensive than conventional AC, but the uncertainties in the cost and performance data were large. The use of light-colored additives in asphalt emulsion seal coats for parking lot pavements was found to be significantly more expensive than conventional AC, reflecting its current niche market of decorative applications. We also proposed two additional approaches to increasing the reflectivity of conventional AC

Transaction costs and marketing decision: a case study of smallholder tomato farmers in Makurdi, Nigeria

Directory of Open Access Journals (Sweden)

Samuel O. Osebeyo

2014-01-01

Full Text Available This study examined the impact of transaction costs and other institutional and socio-economic factors on smallholder tomato farmers marketing decision in Makurdi Local Government Area, Benue State, Nigeria. The study used a survey data from 165 randomly selected farm households. Using a Logit model, the study found that the probability of market participation is significantly affected by transaction cost variables (namely access to market information, market distance and transport cost. Education and dependency ratio also had significant effect on decision to sell in the market. While access to market information and education significantly increase the probability of tomato farmers’ participation in the market, transport cost, market distance and dependency ratio significantly decrease the probability. The study stresses the need for government intervention by means of providing the necessary infrastructures that will help to reduce transaction costs and thus increase farmers’ participation in the market. Also policies to provide adequate and timely information about the market situations as well as polices to enhance access to education are advocated.

AN EXPLORATORY STUDY ON THE INTERNET MARKETING STRATEGY OF COACH IN CHINA

Institute of Scientific and Technical Information of China (English)

Meng Cui

2016-01-01

This thesis aims to study an American brand—Coach’s online marketing strategy in China. It starts with a basic introduction to Coach Brand; and then the writer offers a SWOT analysis on Coach’s Internet marketing strategies. The last chapter is dealing with the Internet marketing strategy adopted by Coach.

Tapping into new markets for heavy crude : sustaining oil sands development in the long term

International Nuclear Information System (INIS)

Schrage, W.

2003-01-01

In 2002, 65 per cent of supply from the Western Canadian Sedimentary Basin (WCSB) was shipped by Enbridge to North American markets. A survey of refineries is used by Enbridge to establish expected market demand for oil from the WCSB. An Oil Sands Markets Study was undertaken to provide answers to the following: (1) what volumes to which markets will maximize the value of WCSB production? (2) what mix of raw bitumen, synthetic and fully saturated synthetic best fits the available markets? and (3) what infrastructure expansions, extensions, conversions and new development will be required? Enbridge elected to use the North American petroleum model using Alto's MarketPoint system. It was adapted to evaluate crude oil and refined products. It is expected that by the end of the first quarter of 2003, the preliminary results will be available for review with industry. There are currently 20 crude types identified as available to refineries. All imported crude types will be included. Eight distinct classes of refined products were used: liquid propane gas (LPG), low and high sulphur gasoline, jet fuel, low and high sulphur distillate, asphalt and coke. All major conversion units were modeled for all 150 refineries in Canada and the United States. figs

Emerging Market Firms’ Acquisitions in Advanced Markets

DEFF Research Database (Denmark)

Stucchi, Tamara

2012-01-01

markets. These antecedents can influence emerging market firms’ capacities to absorb or exploit technological and/or marketing advantages in advanced markets. In order to be successful, emerging market firms have to undertake those upmarket acquisitions that best “fit” their antecedents. Four mutually......This study draws upon the resource-based view and the institution-based view of the firm to provide a comprehensive overview of how different resource-, institution- and industry-based antecedents affect the motivations guiding the acquisitions that emerging market firms undertake in advanced...... exclusive acquisition strategies are derived, which are then illustrated using examples of Indian firms’ acquisitions in advanced markets....

Labor Markets in Transformation: Case Studies of Latin America

OpenAIRE

Jonasson, Erik

2009-01-01

This dissertation contains three independent studies that analyze labor markets in transformation. They focus on two central elements of labor markets in developing countries: non-agricultural employment in the rural economy and informal employment in the urban economy. Rural non-agricultural employment (RNAE) is being increasingly emphasized as a potential pathway out of rural poverty for people who are unable to secure their income in agriculture. By paying particular attention to th...

Battery energy storage market feasibility study - Expanded report

International Nuclear Information System (INIS)

Kraft, S.; Akhil, A.

1997-09-01

Under the sponsorship of the US Department of Energy's Office of Utility Technologies, the Energy Storage Systems Analysis and Development Department at Sandia National Laboratories (SNL) contracted Frost and Sullivan to conduct a market feasibility study of energy storage systems. The study was designed specifically to quantify the battery energy storage market for utility applications. This study was based on the SNL Opportunities Analysis performed earlier. Many of the groups surveyed, which included electricity providers, battery energy storage vendors, regulators, consultants, and technology advocates, viewed battery storage as an important technology to enable increased use of renewable energy and as a means to solve power quality and asset utilization issues. There are two versions of the document available, an expanded version (approximately 200 pages, SAND97-1275/2) and a short version (approximately 25 pages, SAND97-1275/1)

Battery energy storage market feasibility study -- Expanded report

Energy Technology Data Exchange (ETDEWEB)

Kraft, S. [Frost and Sullivan, Mountain View, CA (United States); Akhil, A. [Sandia National Labs., Albuquerque, NM (United States). Energy Storage Systems Analysis and Development Dept.

1997-09-01

Under the sponsorship of the US Department of Energy`s Office of Utility Technologies, the Energy Storage Systems Analysis and Development Department at Sandia National Laboratories (SNL) contracted Frost and Sullivan to conduct a market feasibility study of energy storage systems. The study was designed specifically to quantify the battery energy storage market for utility applications. This study was based on the SNL Opportunities Analysis performed earlier. Many of the groups surveyed, which included electricity providers, battery energy storage vendors, regulators, consultants, and technology advocates, viewed battery storage as an important technology to enable increased use of renewable energy and as a means to solve power quality and asset utilization issues. There are two versions of the document available, an expanded version (approximately 200 pages, SAND97-1275/2) and a short version (approximately 25 pages, SAND97-1275/1).

Marketing Audit A Systematic and Comprehensive Marketing Examination

Directory of Open Access Journals (Sweden)

Abdullah Al Fahad

2015-07-01

Full Text Available Abstract-The growing complexity of the current market environment needs a more systematic evaluation process that how organizational marketing performance deals with the dynamic market. This paper point out the benefit of marketing audit to deals with systematic evaluation of plans objectives strategies activities and organizational structure as well as marketing staff. Recent study has portrayed a broader conceptualization of effectiveness of using marketing audit. Through this paper we want to bring into focus the broad and different aspects of marketing audit that can help the organization its strength and weakness. The paper suggests that marketing audit should use as a mechanism to evaluate the entire marketing system.

Marketing faculty of Bucharest Economic Studies University: historic landmarks, present and future developments

Directory of Open Access Journals (Sweden)

Călin Petrică Vegheş

2013-06-01

Full Text Available This paper aims to present the main events that left their mark on the history and evolution of the Marketing Faculty of Bucharest Economic Studies University, an academic body that this will mark its 10th anniversary this fall. As the only school dedicated exclusively to the study of marketing in Romania, as well as one of the few exclusively marketing schools in Europe, the history of the Marketing Department and, subsequently, of the Marketing Faculty overlaps in the last four decades with that of Romanian marketing higher education, as well as with the graduate transformation of Romania’s economy to a post-industrial, information-based and customer centric economy. Part of Economic Sciences domain, marketing contains a set of concepts, tools, methods and techniques through which the organization, irrespective of its profile, analyzes the environment where it lives (marketing research, sets goals and strategies to be achieved (strategic marketing planning, design and execute operational activities (marketing programs in order to maximize profits and to satisfy customer’s and society’s needs at the required level. Marketing as a strategic and operational area, captures the interest of Romanian managers and specialists of international organizations, being a source of competitive advantage and positioning of the company and its portfolio brands, in the mind and soul of current and potential customers

Digital Marketing in an Emerging Country: Exploratory Study of the Marketing Mix of SMES with Trust Seal

Directory of Open Access Journals (Sweden)

Catalina Gutierrez-Leefmans

2016-06-01

Full Text Available The study of digital marketing responds to technology changes as part of the digital economy. However, there is little scientific research of this subject in Mexican SMEs. This exploratory research aims to support the Mexican context knowledge through the observation to websites of SMEs with digital trust seal. The digital resources used as part of the marketing mix that can be observed externally in the websites were analyzed. The results showed that the most used resources were social networks, e-mail, those related to navigation ease and the variety of payment options. Nevertheless, other digital resources were underutilized. It was observed, in the SMEs studied, little attention in offering additional benefits and services to the product and low use of resources related to customer service. Despite showing a high interest in social networks, a quarter of the firms with a Facebook page did not give maintenance to it. It is concluded that Mexican SMEs are still at a basic stage in the use of digital resources in the marketing mix and that the marketing mix model is useful to observe the digital resources, but that some resources may belong to more than one element of the mix.

A new measure of the impact of managed care on healthcare markets.

Science.gov (United States)

Pawlson, L G; Moy, E M; Kim, J I; Griner, P F

2001-11-01

Most studies of managed care impact have used health maintenance organization (HMO) penetration or index of competition as the marker of managed care impact. However, little empirical evidence has been found to support the validity of these or other measures in current use. In addition, as managed care evolves to forms other than HMOs and managed care penetration in large metropolitan areas approaches 100% of commercially insured patients, the utility of the most commonly used measure, HMO penetration, will decrease still further. To provide a preliminary analysis of the use of premiums as a measure of market impact of managed care. Retrospective analysis (quartile, correlation, multiple-variable linear regression) of publicly available datasets. Labor market-adjusted HMO premiums from 3 publicly available sources, for the 56 largest metropolitan areas in the United States, were compared with penetration and index of competition as predictors of the dependent market variable, hospital bed-days per 1000 population. Health maintenance organization premiums in the Federal Employees Health Benefits Program emerged as the best predictor of HMO market impact. Average HMO premiums reported in the Interstudy database and for the Medicare+Choice program also outperformed penetration or index of competition in relating to several commonly available markers of competition such as bed-days per 1000. Premiums charged by HMOs are a useful measure of the impact of managed care on healthcare markets in large metropolitan areas.

Relationship marketing and internal marketing : a theoretical perspective

OpenAIRE

2014-01-01

M.Comm. (Business Management) Marketing as field of study has developed as a vibrant and evolutionary management function over a number of decades. In the 1950's the primary focus was on consumer goods. In the ensuing three decades industrial marketing, societal orientation and the marketing of services respectively, came to the fore. It is anticipated that relationship marketing will increasingly capture the attention of marketers in the 1990's. Relationship marketing addresses internal m...

Competition in the European electricity markets – outcomes of a Delphi study

International Nuclear Information System (INIS)

Makkonen, Mari; Pätäri, Satu; Jantunen, Ari; Viljainen, Satu

2012-01-01

Internal European electricity markets are a target set by the European Union (EU) and under development at present. This article presents the findings of a Delphi study focusing on the prospects of European electricity markets. The main aim is to report the obstacles that participants in the survey felt were the most critical ones affecting competition in the European electricity markets of the future. The respondents were European electricity market specialists, and the themes of the survey ranged from transmission networks and electricity trade to demand flexibility. One of the key findings was shared concern over the adequacy of transmission network capacity in Europe. It was considered that technical issues, such as existing transmission network bottlenecks, are most likely to form obstacles to creating common European electricity markets if new capacity is not built quickly enough. It was seen by the panellists that electricity trading arrangements, whilst important, are unlikely to form a barrier to the development of an internal electricity market. It was noted that electricity trading issues have recently been the subject of development work in the EU. - Highlights: ► The internal electricity market is a priority of the European Union. ► The Delphi method was used to study competition in the European electricity markets. ► The congested grid hampers the development of internal electricity markets in Europe. ► The significance of a transmission network will be emphasised in the future. ► Electricity trading arrangements are likely to be solved.

Preliminary nuclear decommissioning cost study

International Nuclear Information System (INIS)

Sissingh, R.A.P.

1981-04-01

The decommissioning of a nuclear power plant may involve one or more of three possible options: storage with surveillance (SWS), restricted site release (RSR), and unrestricted site use(USU). This preliminary study concentrates on the logistical, technical and cost aspects of decommissioning a multi-unit CANDU generating station using Pickering GS as the reference design. The procedure chosen for evaluation is: i) removal of the fuel and heavy water followed by decontamination prior to placing the station in SWS for thiry years; ii) complete dismantlement to achieve a USU state. The combination of SWS and USU with an interim period of surveillance allows for radioactive decay and hence less occupational exposure in achieving USU. The study excludes the conventional side of the station, assumes waste disposal repositories are available 1600 km away from the station, and uses only presently available technologies. The dismantlement of all systems except the reactor core can be accomplished using Ontario Hydro's current operating, maintenance and construction procedures. The total decommissioning period is spread out over approximately 40 years, with major activities concentrated in the first and last five years. The estimated dose would be approximately 1800 rem. Overall Pickering GS A costs would be $162,000,000 (1980 Canadian dollars)

The role of regulatory uncertainty in certificate markets: A case study of the Swedish/Norwegian market

International Nuclear Information System (INIS)

Fagiani, Riccardo; Hakvoort, Rudi

2014-01-01

Price volatility in green certificate markets reflects uncertainty over future prices, representing a major source of risk for renewable energy generators. Price risk is considered the principal deficiency of this market-based policy since it causes investors to require higher returns. Moreover, investors are exposed to regulatory risk; namely, the risk that a change in the regulation will materially impact the certificate price. Regulatory uncertainty is reflected in market volatility exacerbating certificate price risk. Using an econometric approach, we investigate the role of regulatory changes on price volatility in the Swedish certificate market. The results of our analysis indicate that regulatory changes strongly affect certificate markets, resulting in periods of higher volatility. Moreover, we analyze whether certificate price volatility has changed after creating a joint Swedish/Norwegian market. Results indicate that the ambivalence surrounding the creation of this bigger market led to a period of increased price volatility between 2010 and 2011. Overall, this article brings a better understanding of the role of regulatory uncertainty on certificate markets, and gives evidence for its negative impact in terms of increased price volatility. - Highlights: • Paper analyzes the impact of regulatory changes on certificate price volatility. • Regulatory changes affect market volatility and price risk. • Regulatory uncertainty harms certificate markets. • The bigger Swedish/Norwegian market has not resulted in lower volatility yet

Receptivity to e-cigarette marketing, harm perceptions, and e-cigarette use.

Science.gov (United States)

Pokhrel, Pallav; Fagan, Pebbles; Kehl, Lisa; Herzog, Thaddeus A

2015-01-01

To test whether exposure and receptivity to e-cigarette marketing are associated with recent e-cigarette use among young adults through increased beliefs that e-cigarettes are less harmful than cigarettes. Data were collected from 307 multiethnic 4- and 2-year college students; approximately equal proportions of current, never, and former cigarette smokers [mean age = 23.5 (SD = 5.5); 65% female]. Higher receptivity to e-cigarette marketing was associated with perceptions that e-cigarettes are less harmful than cigarettes, which in turn, were associated with higher recent e-cigarette use. The findings provide preliminary support to the proposition that marketing of e-cigarettes as safer alternatives to cigarettes or cessation aids is associated with increased e-cigarette use among young adults. The findings have implications for development of e-cigarette regulations.

Marketing strategy and product performance: a study of selected ...

African Journals Online (AJOL)

Marketing strategy and product performance: a study of selected firms in Nigeria. ... Ethiopian Journal of Environmental Studies and Management ... This paper therefore recommends that business organisations should accord necessary ...

QUANTITATIVE STUDY OF THE WORLD MARKET OF MEAT

Directory of Open Access Journals (Sweden)

Elena COFAS

2013-01-01

Full Text Available This study presents the evolution of global market of meat in 2007-2011 and has been possible because the authors used an important set of indicators, namely: livestock, achieved production, imports, exports, trade balance, price etc. The data used in this work was provided by the following institutions accredited for collecting and processing statistical data: National Institute of Statistics, EUROSTAT, FAOSTAT, FAPRI and USDA. The analysis global market of meat is primarily a quantitative analysis. In the period which is analysed, the demand, the production, the imports, the exports and the prices have evolved differently, especially meat categories, so all these indicators have influenced global market of meat. In mainly, the meat consumption is influenced by the pattern of food consumption and price level. In the future, expect a increase prices, which is based on increasing production costs. Therefore, first it is necessary to adopt measures to support the farmers.

Studies in market-based electric power trade and regulation

International Nuclear Information System (INIS)

Hope, Einar

2000-01-01

This is a compilation of articles written by the author during the last fifteen years. Most of the articles are related to the reform of the Norwegian electric power market. This reform led to the Energy Act of 1990 and to the subsequent development of the power markets. Some of the sections are in Norwegian, some in English. The sections discuss (1) Markets for electricity trade in Norway, (2) Economic incentives and public firm behaviour, (3) Market alternatives to the present forms of occasional power trade, (4) Socio-economic considerations about electricity pricing, (5) Scenarios for market based power trade in Norway, (6) Markets for electricity: economic reform of the Norwegian electricity industry, (7) The Norwegian power market, (8) A common Nordic energy market?, (9) Organization of supply markets for natural gas in Europe, (10) The extent of the central grid, (11) Optimum regulation of grid monopolies in the power trade, (12) Power markets and competition policy, (13) Deregulation of the Norwegian power sector, (14) designing a market based system for the Icelandic electricity industry and (15) regulation regimes for the power sector

Leachate from market refuse and biomethanation study.

Science.gov (United States)

Mukherjee, S N; Kumar, Sunil

2007-12-01

The market place is considered to be an important centre of daily life of campus community. In India, as in Europe and the USA, other forms of shopping have emerged significantly and now predominate, for instance department stores and supermarkets. Though, it is suffered from poor waste management, but the place could be a potential source for obtaining non-conventional energy. The present study examined the quality of market waste management of the Indian Institute of Technology Campus along with the feasibility of biogas production from leachate generated in the waste. Solid wastes from different storage locations of the market place were collected and analyzed. The characteristics of solid wastes were found to be degradable in nature. The wastes, composed of 85% of vegetable origin, were placed in a container and water was added to to generate leachate. The self-purification efficiency of leachate was also studied in the Indian environment and compared with research findings in the USA under an identical moisture application rate. Leachate characterization was investigated both under saturated and submerged conditions. The treatability of leachate was studied in a laboratory-scale up-flow anaerobic filter with hollow burnt clay rings as packing media. It was observed that 4,000-6,000 mg/l would be the optimum range of inlet chemical oxygen demand (COD) concentration for leachate treatment because of the inhibitory effect of ammonia, sulphide, volatile fatty acids and toxic metals in high concentrations at higher strengths of leachate. The gas production rate was found to be at a maximum at 38 degrees C and containing 70-75% methane. From experimental data, it was revealed that 83% COD was removed with input COD concentration of 5,475 mg/l at 2 days hydraulic retention time with biogas yield coefficients of 0.61. The present study also investigated the removal efficiency of chloride, ammonia, sulphide and nitrate.

Size, Diversification and Risk: Preliminary Evidence from Commercial Banks in Pakistan

Directory of Open Access Journals (Sweden)

Ayesha Afzal

2012-12-01

Full Text Available The aim of this paper is to provide some preliminary evidence on relation between size, diversification and risk in commercial banks of Pakistan. Using a panel of Pakistani banks, we investigated whether bigger banks are better diversified than smaller banks.The results suggested that larger banks were more diversified than their smaller counterparts mainly on account of their outreach and size of credit portfolio. On the risk side, based on accounting and market based risk measures, we explored if there is any impact of diversification on risk. We could not deduce significant result in favor of accounting risk measure of impaired lending signaling that banks find no incentive in diversification of credit books. The market based measures of VaR and Default indicator were significantly related to diversification signifying that market participants consider diversification as a relevant tool for risk mitigation. These findings have policy implications for regulators and risk management to ensure stability in financial system.

Preliminary study of flotation behavior of Besham Lead-Zinc ore

International Nuclear Information System (INIS)

Khan, M.M.; Din, F.; Rafiq, M.

2001-01-01

This preliminary study examines the flotation behavior of the mineral galena from Besham Lead-Zinc ore samples with reference to the particle size, collector types such as Ethyl and Propyl xanthates and depressants. The comminution of the as mined ore was carried out in the laboratory jaw crusher and disc mill as well as in a laboratory ball mill. The material having size range between-90 microns and +63 microns was selected for flotation studies. (author)

Market efficiency in the European carbon markets

International Nuclear Information System (INIS)

Charles, Amélie; Darné, Olivier; Fouilloux, Jessica

2013-01-01

In this paper, we study the relationship between futures and spot prices in the European carbon markets from the cost-of-carry hypothesis. The aim is to investigate the extent of efficiency market. The three main European markets (BlueNext, EEX and ECX) are analyzed during Phase II, covering the period from March 13, 2009 to January, 17, 2012. Futures contracts are found to be cointegrated with spot prices and interest rates for several maturities in the three CO 2 markets. Results are similar when structural breaks are taken into account. According to individual and joint tests, the cost-of-carry model is rejected for all maturities and CO 2 markets, implying that neither contract is priced according to the cost-of-carry model. The absence of the cost-of-carry relationship can be interpreted as an indicator of market inefficiency and may bring arbitrage opportunities in the CO 2 market. - Highlights: • We study the cost-of-carry hypothesis in the European carbon markets during Phase 2. • We apply cointegration tests with and without structural breaks on several maturities. • We find that futures contracts are cointegrated with spot prices and interest rates. • The cost-of-carry model is rejected for all maturities and carbon markets

A Reappraisal on Marketing Definition and Marketing Theory

OpenAIRE

Ran Liu

2017-01-01

This study examines the definition of marketing and different marketing theories for academic research based on historical literature review. After a comprehensive review on different approaches on marketing definition, the paper gives its own description of marketing, with a highlight on value creation and exchange. The paper also attempts to discuss the possibility that a potential new paradigm of marketing as a science by a value creation theory, which focus on the new role of marketing in...

Successful Women in Marketing: An Exploratory Ghanaian Study ...

African Journals Online (AJOL)

The study of women in management in the Ghanaian business literature is a fairly ... or during their marketing careers either through formal degree programmes, ... disciplines in Ghana like accountancy and human resources management.

TREE STEM RECONSTRUCTION USING VERTICAL FISHEYE IMAGES: A PRELIMINARY STUDY

Directory of Open Access Journals (Sweden)

A. Berveglieri

2016-06-01

Full Text Available A preliminary study was conducted to assess a tree stem reconstruction technique with panoramic images taken with fisheye lenses. The concept is similar to the Structure from Motion (SfM technique, but the acquisition and data preparation rely on fisheye cameras to generate a vertical image sequence with height variations of the camera station. Each vertical image is rectified to four vertical planes, producing horizontal lateral views. The stems in the lateral view are rectified to the same scale in the image sequence to facilitate image matching. Using bundle adjustment, the stems are reconstructed, enabling later measurement and extraction of several attributes. The 3D reconstruction was performed with the proposed technique and compared with SfM. The preliminary results showed that the stems were correctly reconstructed by using the lateral virtual images generated from the vertical fisheye images and with the advantage of using fewer images and taken from one single station.

Customer driven marketing strategy of LIC international in Bahrain: a product specific study

OpenAIRE

Pillai, Rajasekharan; Rao, M S; Thampy, Jaik; Peter, Jerrin

2011-01-01

Abstract Marketing of service product requires a slightly different strategy owing to the idiosyncratic nature of service items. The present study explores the customer oriented marketing strategy of LIC International in the Kingdom of Bahrain. The approach of the study was exploratory and personal interview was conducted to contribute major input source to the research. The company has been following a different marketing strategy in the study area different from the conventional approach in...

Experiential Marketing: Growing Importance in Marketing

Directory of Open Access Journals (Sweden)

Ebru Tümer Kabadayı

2014-03-01

Full Text Available Although the concept of experience entered in the field of marketing in 1982, this concept has now become a key constituent of understanding consumer behaviour. In recent years, a great deal of research has examined this concept is a foundation of economy and future of marketing. From this point of view the purpose of this study is to discuss concept of experience, experiential marketing and related concepts in a holistic perspective and moreover some marketing implications have been given.

Learning Marketing Accounting Skills in the Introductory Marketing Course: The Development, Use, and Acceptance of a Self-Study Tutorial

Science.gov (United States)

Chen, Yi Ju; Greenberg, Barnett; Dickson, Peter; Goodrich, Jonathan

2012-01-01

A self-study tutorial designed to teach, through a learning-by-doing application, how important marketing accounting is to the whole firm, and why every business graduate should have a solid understanding of marketing accounting is tested using an exam and satisfaction survey. Performance on the exam and satisfaction with the tutorial depended…

Presentation of preliminary studies relative to the long duration disposal of medium level and long lived (MLLL) wastes

International Nuclear Information System (INIS)

Leroy, C.; Moreau, A.; Fayette, L.; Bellon, M.; Templier, J.C.; Macias, R.M.; Porcher, J.B.; Rey, F.; Hollender, F.; Girard, J.P.

2002-01-01

In the contract of objectives signed in 2001 with the government, the French atomic energy commission (CEA) committed itself to supply reports of preliminary studies about long duration disposal concepts for medium level and long lived radioactive wastes. This document makes the synthesis of the preliminary studies carried out in 2001 and 2002 by exploring simultaneously the surface and subsurface disposal concepts. The studies deal with the design of a facility with a long service life. Four hypotheses have been retained for the preliminary studies: a secular lifetime (typically 100 to 300 years), a single and new site for all waste packages (no existing facility available), two confinement barriers, an envelope-type site with specific characteristics (seismicity, climate conditions, airplane crash..). These preliminary studies show the existence of solutions for each option: with and without storage containers in both type (surface and subsurface) of facilities. They outline the necessity of studying more thoroughly some technical points. This instruction will be performed for the concepts retained after a multi-criteria analysis. (J.S.)

Marketing Auditing Services

OpenAIRE

Tuomivirta, Olga

2009-01-01

The study is done as a part of a bachelor’s study in Marketing at Laurea University of Applied Sciences. Marketing as a science appeared more than 50 years ago and is still developing. The purpose of the thesis work is to collect knowledge via marketing research, to understand how marketing is implemented by the case company–provider and compare the result to professional services marketing theory. Marketing professional services is difficult because services differ from goods. Marketing ...

GUERRILLA MARKETING : A creative marketing method for start-ups

OpenAIRE

Zujewska, Barbara

2014-01-01

The objective of this thesis work was to introduce guerrilla marketing as a valuable marketing method for small and medium size startup companies. The thesis presents the theoretical studies on the subject based on literature and case studies. The practical use of the theory is demonstrated in the marketing plan based on guerrilla marketing approach. The marketing plan was written based on the example of an existing startup company, mCASH. The company is located in Oslo, Norway. The thesis...

The Modular Market. Studies in Further Education.

Science.gov (United States)

Theodossin, Ernest

Origins of modular courses and the module in British postcompulsory education are considered, along with characteristics of modules, credit transfer, five case studies, and marketing in further and higher education. A module is a measured part (or course) of an extended learning experience that leads to specified qualifications. A designated…

Fuel cells niche market applications and design studies

Energy Technology Data Exchange (ETDEWEB)

NONE

2000-07-01

Mainstream fuel cell markets such as stationary power and transport propulsion have already received considerable attention. However, the niche areas considered in this report also offer considerable markets that are considered potentially ready for exploitation. This report examines those markets and considers the broad issues for exploitation. This programme of work has been funded under the DTI's Advanced Fuel Cell Programme. The overall aim of this project was to identify and evaluate niche market applications that have the potential to provide early commercially competitive market opportunities for fuel cell systems. Battery replacement, portable, mobile auxiliary power and stationary applications for non-standard generation are covered. (author)

MARKETING STUDIES OF LOCAL MARKET OF DRUGS WHICH ARE APPLIED FOR PREVENTION AND TREATMENT OF ORAL CAVITY DISEASES

Directory of Open Access Journals (Sweden)

O. A. Tsarakhov

2015-01-01

Full Text Available Stomatological market has actively developed recent years. Domestic experts received an access to contemporary technologies of dental diseases treatment in the world. This conditioned the appearance of new drugs and parapharmaceutical products applied in dental practice on the pharmaceutical market. In this connection, study of these drugs market, their price policy, demand and supply. Assortment of parapharmaceutical products applied in dental practice for oral cavity hygiene is represented mainly by liquid forms, such as mouth rinse, balms, elixirs, and a special place is occupied by toothpastes. Their assortment amounts to more than 700 types. Drugs, applied in dental practice are represented by the following groups: anti-inflammatory, antimicrobial, antiallergenic, anesthetics, drugs which stimulate tissues regeneration, fluoric drugs. The purpose of this study was the analysis of regional pharmaceutical market assortment, which offers parapharmaceutical goods and drugs for prevention and treatment of oral cavity diseases to the stomatological establishments. Pharmaceutical market of the Republic of North Ossetia – Alania is represented by a wide range of drugs for dental diseases treatment. This group is represented in the assortment of practically all distributors. The drugs for dental diseases treatment is not only supplied by domestic producers but also go from pharmaceutical companies of 29 foreign countries, which influences positively on the state of drug therapy of paradontum in the region.

Investment behaviour in the Nordic power market; Investeringsadferd i det nordiske kraftmarkedet

Energy Technology Data Exchange (ETDEWEB)

Ingeberg, K; Johannessen, A

1995-11-15

This report is the result of a preliminary project which defines the frames for an application for a main project within the research programme EFFEKT. The composition, extent and time for new investments in the Nordic power market will have decisive influence on the profits of Norwegian water power resources in the future. At the same time the process around investments is very complex and is affected by economic, technological and political conditions. The report examines important prime movers for new investments and how the investment behaviour in the Nordic power market can be analysed in a main project. 25 refs., 1 figure

Studies of Credit and Equity Markets with Concepts of Theoretical Physics

CERN Document Server

Münnix, Michael C

2011-01-01

Financial markets are becoming increasingly complex. The financial crisis of 2008 to 2009 has demonstrated that an improved understanding of the mechanisms embedded in the market is a key requirement for the estimation of financial risk. Recently, concepts of theoretical physics, in particular concepts of complex systems, have proven to be very useful in this regard. Michael C. Münnix analyses the statistical dependencies in financial markets and develops mathematical models using concepts and methods from physics. The author focuses on aspects that played a key role in the emergence of the recent financial crisis: estimation of credit risk, dynamics of statistical dependencies, and correlations on small time-scales. He visualizes the findings for various large-scale empirical studies of market data. The results give novel insights into the mechanisms of financial markets and allow conclusions on how to reduce financial risk significantly.

RELATIONSHIP DERIVATIVES FINANCIAL MARKETS, MONEY AND STOCK MARKETS AS A SUBSYSTEM OF FINANCIAL MARKET

Directory of Open Access Journals (Sweden)

Yulia Yelnikova

2016-11-01

Full Text Available Under conditions of intensive strengthening of globalization of world financial markets and deepening of the crisis, the main source of which are financial markets, financial derivatives market is rapidly developing. In such circumstances, we observe very active growing demand for tools, the main purpose of which is to reduce the financial risk – derivatives. Outlined trend has also involved Ukraine. In this connection, there is an objective need to develop estimate the interconnection of the money and stock markets and derivatives market. It should be kept in mind that achieving the outlined goal is possible only under condition of the full understanding of the scientific and methodological principles of the development of these markets. Purpose is to estimate the interconnection of the money and stock markets and derivatives market by building a mathematical model of system of structural equations that will promote the compilation of scientifically based program of derivatives market. Methodology. By using methods of economic-mathematical modelling were estimated the degree of influence of studied markets factors on financial derivatives market development and by changing this or that factor were predicted future trends of its operations. Results of the survey showed the current state and problems of derivatives market functioning. At the same time, our study allowed us to talk, that factors of the money and stock markets have a different impact on the derivatives market. So, the majority of money market factors have a reverse influence on the development of derivatives market. Instead, the stock market has a direct influence. Practical implications. The proposed scientific and methodical approach to evaluating the impact of factors on the derivatives market allows: influenced by different factors; to conduct a qualitative interpretation of the quantitative changes in the level of market development; to form a complete system of state

Strategic market approach for entering the Indian solar water pump market : plan the marketing strategy for solar off-grid applications

OpenAIRE

Almanasreh, Khalil

2011-01-01

This study examines the strategic market approach for investing in solar water pumps market (SWP) in India, and Punjab state as a business case. The main research question is: What is an appropriate strategic market approach to invest in solar water pump market in India? The study focuses on the marketing strategy and strategic planning to enter the Indian market. The thesis follows the qualitative study design where the data was collected by observing the market and interviewing main sta...

Online marketing improvement based on marketing psychology, case: Roomsevilla

OpenAIRE

Laakkonen, Roosa

2013-01-01

The purpose of this thesis was to study and find out the best cost-effective online marketing channels for a Spanish housing agency Roomsevilla in order to strengthen its online marketing. In addition, this thesis aims to find out how the case company can use marketing psychology in its online marketing. The theoretical part includes online marketing, marketing mix and marketing psycho- logy which were collected from various books, online journals and websites. Also Cialdini's 6 Principle...

The Nordic electric power market. A study of the market characteristics, price factors and the competitive environment of the Nordic power market

International Nuclear Information System (INIS)

Keskikallio, J.; Lindholm, J.

2003-06-01

The market price of power depends on the balance between energy supply and demand. This balance depends on several external factors: the hydrological situation, temperature, time, fuel prices and exchange rates, transmission capacity and congestion, business cycles, other weather-related factors (wind, sun etc.) There are interdependencies between the factors, but the greatest price effects are caused by changes in the hydrological situation (affects energy supply) and temperature (affects mainly demand). Transmission capacity is normally sufficient, especially between Sweden and Finland. When congestion occurs, the price effects may be drastic, due to differences between the countries in the energy production mix. Price areas with several other bordering price areas (Oslo) have the lowest price level. The Helsinki area has the highest price level over time. Congestion is more frequent between southern Sweden and Norway, which accounts for a major part of the difference between the Helsinki area price and the system price. Market concentration is very high in separate price areas, but only moderate for the Nordic market as a whole. Congestion automatically leads to a highly concentrated sub-market. Further market concentration should be avoided, and congestion management should be improved in order to ensure a functioning market. Our findings also included the fact that although power producers have increased their profits since the deregulation of the market, there were no conclusive evidence of market power abuse. A continued trend toward higher profits may change the situation in the future, as the possibility to take advantage of market power already exists. Transmission System Operators (TSO's) have a crucial role for ensuring a functioning power market. As the actions of the TSO may have adverse effects, they should be continuously monitored and subject to much tighter scrutiny than 'ordinary' energy companies. Issues have arisen from the TSO's trading of

Market Reactions to Actual Open-Market Share Repurchases - A non-US empirical study

DEFF Research Database (Denmark)

Thinggaard, Frank

2002-01-01

with less attention by financial analysts and thus presumably with more general information asymmetry between management and the market. However, contrary to US evidence variables intended to capture intangible assets, idle cash, and prior period profitability are not significant in explaining the market...

Evaluation of risk strategy and market efficiency in the International coal market: A case study of the Japanese coking coal market

International Nuclear Information System (INIS)

Wang, T.

1992-01-01

Market efficiency and buyers' risk strategy in the Japanese coking import market are examined. The Japanese coal market is found to be inefficient. Japanese buyers traditionally have purchased coals from the United States at a high price and, since the second half of the 1980's, have paid the highest average price to Canadian producers. Given the abundant low cost Australian coals, this purchasing pattern does not meet the cost minimization criteria for efficiency. This is explained mainly by the buyers' risk management strategy. To more accurately examine price differentiation, the complexity of coal quality is considered first. A statistical method is used to estimate comparison of supply regions and a detailed investigation on market conduct is based on quality-adjusted prices, which are assumed to represent the prices of homogeneous coals. Although various reasons are used by researchers to explain Japanese buyers power, this study finds vertical integration of the Japanese companies to be the most important factor creating that power. A detailed survey of vertical integration is made. Finally, a monetary value of the risk premium is estimated by using the partial elasticity of substitution. Total payments by Japanese coking coal buyers for risk premiums are estimated. These represent the extra dollars paid by the Japanese to US and Canadian coal producers for purchasing their coals instead of Australian coals

Study on Return and Volatility Spillover Effects among Stock, CDS, and Foreign Exchange Markets in Korea

Directory of Open Access Journals (Sweden)

Taly I

2015-09-01

Full Text Available The key objective of this study is to investigate the return and volatility spillover effects among stock market, credit default swap (CDS market and foreign exchange market for three countries: Korea, the US and Japan. Using the trivariate VAR BEKK GARCH (1,1 model, the study finds that there are significant return and volatility spillover effects between the Korean CDS market and the Korean stock market. In addition, the return spillover effects from foreign exchange markets and the US stock market to the Korean stock market, and the volatility spillover effect from the Japanese stock market to the Korean stock market are both significant.

Nevada potential repository preliminary transportation strategy Study 2. Volume 1

International Nuclear Information System (INIS)

1996-02-01

The objectives of this study were to build on the findings of the Nevada Potential Repository Preliminary Transportation Strategy Study 1 (CRWMS M ampersand O 1995b), and to provide additional information for input to the repository environmental impact statement (EIS) process. In addition, this study supported the future selection of a preferred rail corridor and/or heavy haul route based on defensible data, methods, and analyses. Study research did not consider proposed legislation. Planning was conducted according to the Civilian Radioactive Waste Management Program Plan (DOE 1994a). The specific objectives of Study 2 were to: eliminate or reduce data gaps, inconsistencies, and uncertainties, and strengthen the analysis performed in Study 1; develop a preliminary list of rail route evaluation criteria that could be used to solicit input from stakeholders during scoping meetings. The evaluation criteria will be revised based on comments received during scoping; restrict and refine the width of the four rail corridors identified in Study 1 to five miles or less, based on land use constraints and engineering criteria identified and established in Study 2; evaluate national-level effects of routing spent nuclear fuel and high-level waste to the four identified branch lines, including the effects of routing through or avoiding Las Vegas; continue to gather published land use information and environmental data to support the repository EIS; continue to evaluate heavy haul truck transport over three existing routes as an alternative to rail and provide sufficient information to support the repository EIS process; and evaluate secondary uses for rail (passenger use, repository construction, shared use)

Preliminary studies in rice-fish culture in a rainfed lowland ecology ...

African Journals Online (AJOL)

Mixed farms of rice and fish are yet to receive attention in Ghana, despite lowland rice being grown under inundation in most areas nationwide. In a preliminary study, Nile tilapia (Oreochromis niloticus) was successfully cultured in a rainfed lowland rice farm, although no additional care was provided for fishes. The highest ...

Social marketing as a framework for recruitment: illustrations from the REACH study.

Science.gov (United States)

Nichols, Linda; Martindale-Adams, Jennifer; Burns, Robert; Coon, David; Ory, Marcia; Mahoney, Diane; Tarlow, Barbara; Burgio, Louis; Gallagher-Thompson, Dolores; Guy, Delois; Arguelles, Trinidad; Winter, Laraine

2004-11-01

Recruitment is often the most challenging aspect of research with older persons. Social marketing--applying marketing techniques to influence the behavior of target audiences to improve their welfare--can help researchers identify factors that influence recruitment. Illustrations of social marketing principles are provided from the Resources for Enhancing Alzheimer's Caregiver Health project, a national Alzheimer's caregivers study that targeted ethnic and racial minorities. Social marketing principles--the six Ps of participants, product, price, place, promotion, and partners--provide a theoretical framework for organizing and planning recruitment activities, including developing varying strategies to define the target audience (participants), develop the intervention (product), manage time and trouble (price), target the audience, improve accessibility (place), promote the study, and develop and work with partners. Strategies to enhance recruitment are often undertaken without a comprehensive plan. A social marketing plan provides a framework to map out the steps in recruitment that will be needed and to plan for allocations of time, staff, and resources.

A Smartphone Company's Innovative Marketing Strategy in the Chinese Market : A case study of iPhone

OpenAIRE

Sun, Yu

2014-01-01

In the recent years, with the development of mobile Internet and the usage of mobile device, smartphones have begun playing an indispensable role in our lives and are gradually changing our ways of life and communication. This thesis benchmarks iPhone as a brand in the smartphone market and its marketing methods in the Chinese market, which is the most promising smartphone market in the world. The aim of this thesis is to find out how iPhone implements its marketing strategy and how consumers...

An exploration study to detect important factors influencing internet marketing: A case study of food industry

Directory of Open Access Journals (Sweden)

Shadan Vahabzadeh

2013-06-01

Full Text Available Internet marketing plays an important role on profitability of organizations, it can build a bridge between customers and business owners and anyone could purchase products and services through internet. In this paper, we present an empirical investigation to detect important factors influencing internet marketing on Iranian food industry, named Shahrvand. The proposed study selects 280 out of 1040 managers who were involved in this industry during the year of 2012. Structural equation modeling has been performed to detect important factors including internal/external factors, ease of use and electronic marketing. Cronbach alphas have been calculated for these four items were mostly above 0.80, which validated the overall questionnaire of the survey. The results indicate that among internal factors, knowledge management, organizational culture and resources influence on acceptance of internet marketing, while these factors do not show any meaningful impact on ease of use. In addition, external factors including trend on market growth, competition and infrastructure influence on ease of use and acceptance of internet marketing but infrastructure and competition do not impact on ease of internet marketing.

Le marketing au concret Marketing Looked at Concretely. The Case of the “Social Drama of Work” of Marketing Studies Experts in Large Companies

Directory of Open Access Journals (Sweden)

Gérald Gaglio

2010-10-01

Full Text Available Le terme “marketing” suscite généralement la méfiance, car il est spontanément associé à l’idée de manipulation. Au-delà, que font, concrètement, les “gens du marketing” ? Afin d’apporter des pistes de réponse à cette question, nous nous penchons dans cet article sur les enjeux relatifs à un matériau censé alimenter les réflexions et décisions des marketeurs : les études qualitatives de marketing research réalisées dans le cadre de réunions de consommateurs. Cette approche nous conduit à explorer les relations existant entre les chargés d’études marketing internes en grandes entreprises (CEI et leurs commanditaires issus de services de marketing. Plus précisément, nous étudions la professionnalité des CEI et les ramifications du drame social de leur travail, ce dernier étant conditionné par un rapport asymétrique avec leurs commanditaires. À partir de l’examen de cette tension dynamique, révélatrice des relations entre ces deux groupes professionnels, nous décrivons un volet de l’exercice réel du marketing en milieu organisé. Nos analyses, qui selon nous, peuvent être généralisées à d’autres catégories professionnelles, se basent sur une observation participante menée chez un opérateur de téléphonie mobile français et sur une campagne d’entretiens semi-directifs.The term “marketing” generally arouses mistrust, for it is immediately associated with the idea of manipulation. But, beyond that, what, concretely, do “people in marketing” do ? In order to provide some leads to answering this question, in this article we concentrate on the issues involved in material supposed to nourish the marketers’ reflections and decision-making : qualitative marketing research studies, carried out in the context of consumer meetings. This approach leads us to explore the relationships existing between internal marketing studies experts in large companies and their backers from

Small hydropower station in Lavin - Preliminary study

International Nuclear Information System (INIS)

Merz, F.

2008-05-01

This illustrated final report for the Swiss Federal Office of Energy (SFOE) presents the results of a preliminary study regarding a proposed small hydropower installation on the alpine river Lavinuoz in Lavin, Switzerland. The geographical situation with mountains and glaciers in the catchment area of the proposed hydropower installation is discussed as are the appropriate water catchment installations. Possible dangers caused by avalanches and rock fall are examined. The power to be produced - 5,500,000 kWh/y - by the turbine which is nominally rated at 1350 kW is discussed, as are estimates of production costs. Figures on the investments required and the economic feasibility of the project are discussed, as are environmental factors that are to be taken into account.

Preliminary design study of the TMT Telescope structure system: overview

Science.gov (United States)

Usuda, Tomonori; Ezaki, Yutaka; Kawaguchi, Noboru; Nagae, Kazuhiro; Kato, Atsushi; Takaki, Junji; Hirano, Masaki; Hattori, Tomoya; Tabata, Masaki; Horiuchi, Yasushi; Saruta, Yusuke; Sofuku, Satoru; Itoh, Noboru; Oshima, Takeharu; Takanezawa, Takashi; Endo, Makoto; Inatani, Junji; Iye, Masanori; Sadjadpour, Amir; Sirota, Mark; Roberts, Scott; Stepp, Larry

2014-07-01

We present an overview of the preliminary design of the Telescope Structure System (STR) of Thirty Meter Telescope (TMT). NAOJ was given responsibility for the TMT STR in early 2012 and engaged Mitsubishi Electric Corporation (MELCO) to take over the preliminary design work. MELCO performed a comprehensive preliminary design study in 2012 and 2013 and the design successfully passed its Preliminary Design Review (PDR) in November 2013 and April 2014. Design optimizations were pursued to better meet the design requirements and improvements were made in the designs of many of the telescope subsystems as follows: 1. 6-legged Top End configuration to support secondary mirror (M2) in order to reduce deformation of the Top End and to keep the same 4% blockage of the full aperture as the previous STR design. 2. "Double Lower Tube" of the elevation (EL) structure to reduce the required stroke of the primary mirror (M1) actuators to compensate the primary mirror cell (M1 Cell) deformation caused during the EL angle change in accordance with the requirements. 3. M1 Segment Handling System (SHS) to be able to make removing and installing 10 Mirror Segment Assemblies per day safely and with ease over M1 area where access of personnel is extremely difficult. This requires semi-automatic sequence operation and a robotic Segment Lifting Fixture (SLF) designed based on the Compliance Control System, developed for controlling industrial robots, with a mechanism to enable precise control within the six degrees of freedom of position control. 4. CO2 snow cleaning system to clean M1 every few weeks that is similar to the mechanical system that has been used at Subaru Telescope. 5. Seismic isolation and restraint systems with respect to safety; the maximum acceleration allowed for M1, M2, tertiary mirror (M3), LGSF, and science instruments in 1,000 year return period earthquakes are defined in the requirements. The Seismic requirements apply to any EL angle, regardless of the

Econometric Studies of Stock Market Behaviour

DEFF Research Database (Denmark)

Rasmussen, Anne-Sofie Reng

This thesis consists of three sefcontained essays, all centering around the topic of stock market behaviour. The papers focus on the empirical performance of a number of asset pricing models, all attempting to quantify and price asset risk. We look at how well these models actually do in describing...... the historic behaviour of the stock market, allowing us to get further insight into what drives the markes....

The Study of Traditional and Non-traditional Marketing Communications: Target Marketing in the Events Sector.

OpenAIRE

Geraghty, Gordon; Conway, Ann T

2016-01-01

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector. The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the con...

An Analytical Study of Tools and Techniques for Movie Marketing

Directory of Open Access Journals (Sweden)

Garima Maik

2014-08-01

Full Text Available Abstract. Bollywood or Hindi movie industry is one of the fastest growing sector in the media and entertainment space creating numerous business and employment opportunities. Movies in India are a major source of entertainment for all sects of society. They not only face competition from other movie industries and movies but from other source of entertainment such as adventure sports, amusement parks, theatre and drama, pubs and discothèques. A lot of man power, man hours, creative brains, and money are put in to build a quality feature film. Bollywood is the industry which continuously works towards providing the 7 billion population with something new always. So it is important for the movie and production team to stand out, to grab the due attention of the maximum audience. Movie makers employ various tools and techniques today to market their movies. They leave no stone unturned. They roll out teasers, First look, Theatrical trailer release, Music launch, City tours, Producer’s and director’s interview, Movie premier, Movie release, post release follow up and etc. to pull the viewers to the Cineplex. The audience today which comprises mainly of youth requires photos, videos, meet ups, gossip, debate, collaboration and content creation. These requirements of today’s generation are most fulfilled through digital platforms. However, the traditional media like newspapers, radio, and television are not old school. They reach out to mass audience and play an upper role in effective marketing. This study aims at analysing these tools for their effectiveness. The objectives are fulfilled through a consumer survey. This study will bring out the effectiveness and relational importance of various tools which are employed by movie marketers to generate maximum returns on the investments by using various data reduction techniques like factor analysis and statistical techniques like chi-square test with data visualization using pie charts

Specifics of marketing tools application in pharmacies: Case study Pharmacies Subotica

Directory of Open Access Journals (Sweden)

Stojkov Svetlana

2014-01-01

Full Text Available The role of pharmacies in the social and health systems has gone through significant changes in the last decades of the twentieth century. From the place for the production of medicines, through procurement and distribution, pharmacy eventually became the modern health care facilities that participates in the health system and the retail pharmaceutical market. The dualistic role of pharmacy requires adjustment to the demands of contemporary health policy and market principles. Implementation of modern tools of business, such as marketing, was not present to a greater extent until recently in pharmacies, so this study is focused on the example of Pharmacy Subotica, which emphasizes the practical importance and specifics of marketing in pharmaceutical practice. Activities in the implementation of the marketing mix in the period 2009-2012 will be shown in this paper, as well as indicators of business success of Pharmacies Subotica in the same period. Following a four-year period in which strategy related to elements of the marketing mix strategy (4P, was implemented the growth of financial performance indicators (number of issued fiscal receipt and financially volume of business. At the same time, due to the more rigid regulations, the number of prescriptions in 2012 declined in amount. Pharmacy Subotica is one of the first pharmacies in Serbia, which has structured and implemented marketing planning tools for the purpose of positioning in the retail pharmaceutical market. By modeling business policy in line with modern market principles, developments of information technology and the ethics of health care workers, this institution has made pioneering steps in pharmaceutical marketing in the Serbian pharmacy.

A STUDY ON IMPACT OF ICT ON THE MARKETING STRATEGY OF INDIAN TOURISM INDUSTRY

OpenAIRE

Md. Kashif Ansari; Garima Jain; Jasleen Kaur

2017-01-01

Deployment of ICT has been changing the way companies in every industry conduct their business. The most impacted is the marketing department. Marketers need to constantly study the market and the rapid changes in technology to continue satisfying the new-age customers. These customers have access to multiple sources of information due to increased usage of ICT. The present study analyses the evolution of Indian tourism industry, focusing on its marketing strategies over the years. The author...

Trust or robustness? An ecological approach to the study of auction and bilateral markets.

Science.gov (United States)

Hernández, Laura; Vignes, Annick; Saba, Stéphanie

2018-01-01

Centralized markets are often considered more efficient than bilateral exchanges because information is public and the same for all the agents. On decentralized markets, where the information is private, the influence of trust on the market outcome has been underlined by many authors. We present an empirical study of the distinctive Boulogne-sur-Mer Fish Market (where both buyers and sellers can choose to trade by either bidding or bargaining), focused on the interactions between agents. Our approach is inspired by studies of mutualistic ecosystems, where the agents are of two different types (as in plant-pollinator networks) and the interactions only take place between agents of different kinds, naturally providing benefits to both. In our context, where the two kinds of agents are buyers and sellers, our study shows that not only do their interactions bring economic benefits for the agents directly involved, but they also contribute to the stability of the market. Our results help to explain the surprising coexistence of the two forms of market in the distinctive Boulogne sur Mer Fish Market.

Receptivity to E-cigarette Marketing, Harm Perceptions, and E-cigarette Use

Science.gov (United States)

Pokhrel, Pallav; Fagan, Pebbles; Kehl, Lisa; Herzog, Thaddeus A.

2016-01-01

Objective To test whether exposure and receptivity to e-cigarette marketing are associated with recent e-cigarette use among young adults through increased beliefs that e-cigarettes are less harmful than cigarettes. Methods Data were collected from 307 multiethnic 4- and 2-year college students; approximately equal proportions of current, never, and former cigarette smokers [mean age = 23.5 (SD = 5.5); 65% female]. Results Higher receptivity to e-cigarette marketing was associated with perceptions that e-cigarettes are less harmful than cigarettes, which in turn, were associated with higher recent e-cigarette use. Conclusions The findings provide preliminary support to the proposition that marketing of e-cigarettes as safer alternatives to cigarettes or cessation aids is associated with increased e-cigarette use among young adults. The findings have implications for development of e-cigarette regulations. PMID:25290604

The Market Efficiency of the Stock Market in India

OpenAIRE

Rahman, Sahnawaz

2011-01-01

The greatest and engendering event in the Twenty first century is capital and financial market revolution and reformation especially for India. Efficient Market Hypothesis has attracted numbers of studies in empirical finance particularly in determining the market efficiency of an emerging financial market which produced conflicting and inconclusive outcomes. This paper tests the efficiency of the Indian Capital Market in its semi-strong form and weak form of Efficient Market Hypothesis (EMH)...

Low-e Storm Windows: Market Assessment and Pathways to Market Transformation

Energy Technology Data Exchange (ETDEWEB)

Cort, Katherine A.

2013-06-08

Field studies sponsored by the U.S. Department of Energy (DOE) have shown that the use of low-e storm windows can lead to significant heating and cooling energy savings in residential homes. This study examines the market for low-e storm windows based on market data, case studies, and recent experience with weatherization deployment programs. It uses information from interviews conducted with DOE researchers and industry partners involved in case studies and early deployment efforts related to low-e storm windows. In addition, this study examines potential barriers to market acceptance, assesses the market and energy savings potential, and identifies opportunities to transform the market for low-e storm windows and overcome market adoption barriers.

Misalignment between Post-Secondary Education Demand and Labour Market Supply: Preliminary Insight from Young Adults on the Evolving School to Work Transition

Science.gov (United States)

Graham, John R.; Shier, Micheal L.; Eisenstat, Marilyn

2014-01-01

Most research on labour market outcomes and higher education finds a positive relationship. This qualitative research sought to better understand how higher educational attainment contributes to employment outcomes from a subsample (n = 15) of a larger study (N = 36) on youth labour market attachment among minority, low socioeconomic status young…

A New Concept of Marketing: The Emotional Marketing

Directory of Open Access Journals (Sweden)

Domenico Consoli

2010-03-01

Full Text Available Nowadays, in the marketing area, a new concept of marketing is emerging: the emotional marketing. The emotional marketing studies how to arouse emotions in people to induce them to buy that particular produc/service. Recent studies shown how purchasing choices and decisions are the result of a careful analysis of rational and emotional aspects. Psychological literature recognizes that the emotional conditions influence every stage of decision-making in purchasing process.Emotions play a key role in any kind of social or business decision. The emotions are manifested in verbal, facial and textual expressions. People when speak, interact and write, convey emotions.Keywords: emotions, emotional marketing, emotional brand, emotional intelligence,emotions measurement.

Analysis of Social Marketing for Anti-corruption Campaign: Case study of Film Kita versus Korupsi

OpenAIRE

Rosidah

2012-01-01

The paper aims to explain the application of commercial marketing theory in a social marketing campaign. This study derives from secondary sources have been conducted, including previous researches and published articles. The writer finds yhat the theory of marketing mix has been used to study the film proposition. Furthermore, another “P”, namely Partnership, and segmentation has also been added to the campaign. The marketer has applied the commercial marketing approach in the film, as one o...

INFLUENCE OF MARKETING ENVIRONMENT ON THE TOY MARKET

Directory of Open Access Journals (Sweden)

Violeta A. ANDREIANA (Mihaescu

2014-04-01

Full Text Available Along with the passage of time, parents have manifested a different attitude towards their children, trying to offer them everything they wanted in what concerns the toys. Therefore, the toy market is constantly expending, and the tough competition leads to the quality improvement of the toys and enforces certain standards on the market. The originality and topicality of the theme consist in the change in the toy consumers’ and users’ preferences which required greater attention to be paid to the influence manifested by the marketing environment on this market. The case study identifies the occurred problems and the toy influence factors by an analysis over the marketing environment components, i.e.: marketing internal environment, micro-environment and macro-environment. The study ends with the recommendation of several solutions for the improvement of the current situation.

Preliminary rail access study

International Nuclear Information System (INIS)

1990-01-01

The Yucca Mountain site, located on the southwestern edge of the Nevada Test Site, is an undeveloped area under investigation as a potential site for nuclear waste disposal by the US Department of Energy. The site currently lacks rail service and an existing rail right-of-way. If the site is suitable and selected for development as a disposal site, rail service is desirable to the Office of Civilian Radioactive Waste Management Program because of the potential of rail to reduce number of shipments and costs relative to highway transportation. This preliminary report is a summary of progress to date for activities to identify and evaluate potential rail options from major rail carriers in the region to the Yucca Mountain site. It is currently anticipated that the rail spur will be operational after the year 2000. 9 refs., 13 figs., 2 tabs

Trends in marketing library services in urban areas: A case study of ...

African Journals Online (AJOL)

This article presents the findings of a study that was undertaken in Kampala City, Uganda, in nine libraries belonging to the private sector, government, academic and diplomatic- related institutions. The aim of the study was to establish trends in marketing library services in urban areas with a view to identify marketing ...

Social marketing techniques for public health communication: a review of syphilis awareness campaigns in 8 US cities.

Science.gov (United States)

Vega, Miriam Y; Roland, Eric L

2005-10-01

To describe the social marketing approaches used to increase syphilis awareness in 8 US cities. We reviewed the typical academic approach for developing social marketing campaigns and interviewed health department staff responsible for social marketing campaigns in each city. Using social marketing techniques such as target segmentation, concept testing of materials, and formative evaluation, campaign planners throughout the 8 cities developed a variety of approaches to reach their target audiences. Preliminary results suggest 71% to 80% of men who have sex with men interviewed were aware of the campaigns, and 45% to 53% of them reported they were tested due to the campaigns. Campaigns should address the local epidemic and target audience with culturally appropriate messages.

Volatility Forecasting Models and Market Co-Integration: A Study on South-East Asian Markets

Directory of Open Access Journals (Sweden)

Erie Febrian

2014-11-01

Full Text Available Volatility forecasting is an imperative research field in financial markets and crucial component in most financial decisions. Nevertheless, which model should be used to assess volatility remains a complex issue as different volatility models result in different volatility approximations. The concern becomes more complicated when one tries to use the forecasting for asset distribution and risk management purposes in the linked regional markets. This paper aims at observing the effectiveness of the contending models of statistical and econometric volatility forecasting in the three South-east Asian prominent capital markets, i.e. STI, KLSE, and JKSE. In this paper, we evaluate eleven different models based on two classes of evaluation measures, i.e. symmetric and asymmetric error statistics, following Kumar's (2006 framework. We employ 10-year data as in sample and 6-month data as out of sample to construct and test the models, consecutively. The resulting superior methods, which are selected based on the out of sample forecasts and some evaluation measures in the respective markets, are then used to assess the markets cointegration. We find that the best volatility forecasting models for JKSE, KLSE, and STI are GARCH (2,1, GARCH(3,1, and GARCH (1,1, respectively. We also find that international portfolio investors cannot benefit from diversification among these three equity markets as they are cointegrated.

How does crisis affect efficiency? An empirical study of East Asian markets

Directory of Open Access Journals (Sweden)

Syed Aun R. Rizvi

2016-03-01

Full Text Available Much research has been undertaken in the Efficient Market Hypothesis (EMH over the preceding two decades. With Asian countries emerging as a global powerhouse in terms of regional economics, the interest in their stock markets has picked up recently. Asian markets traditionally comprised of many emerging markets are generally assumed to be more volatile and speculative in nature. Based on this crux, we focus specifically on the response of these markets efficiency to major crisis. In recent years, the Asian markets have experienced a phenomenal boom in attracting foreign capital inflow, with Singapore evolving into a global financial hub in terms of banking and financial services. Scepticism and cautious nature raises the question of whether these stock markets are efficient enough for further investment and development. Our study is unique in nature, as we focus on the efficiency of these market in response to crisis periods, comparing it with their pre-crisis period, both in shorter term of 1 year as well as longer term of 5 years post and pre crisis period. Taking Malaysia, Indonesia, Singapore and South Korea owing to their economic and financial development, we use MF-DFA to derive efficiency measure for comparative analysis with its own past. The findings put forth a notion of generally a deteriorating and negative impact of the Asian financial crisis, while the sub-prime crisis impact varies based on the economic structure of the economies. The findings concur with the mainstream literature and similar studies for other countries and region.

Preliminary conceptual studies of REX 2000

International Nuclear Information System (INIS)

Merchie, F.; Baas, C.; Ballagny, A.; Chagrot, M.; Farny, G.; Barnier, M.; Pattou, A.

1993-01-01

Nuclear R and D programs are, to some extent, completely dependent on research reactors availability. In France and others european countries, the major materials testings reactors were built in the sixties and are consequently ageing and reaching the end of their life, some of them having already been shut down. A situation with not a single large research reactor available in first half of next century cannot be imagined, given all the benefits drawn from the use of research reactors. The CEA has therefore started to evaluate the needs for neutron sources in the next four or five decades so as to design the most suitable new facilities to take over from the existing ones. REX 2000 is a new dedicated reactor project intended to meet the needs for fuels and materials testings after the year 2000. The preliminary conceptual studies which have been carried out along the last 18 months are presented and commented. (author)

Marketing Mix Implementation in Small Medium Enterprises: A Study of Galeristorey Online Business

Directory of Open Access Journals (Sweden)

Rora Puspita Sari

2017-03-01

Full Text Available The purpose of this paper is to evaluate the implementation of marketing mix in online business company, whether the online business adopt solely the traditional marketing mix model or the internet factors is also included, since the business platform itself in on social media. Descriptive research and content analysis using interview and observation were used to analyse the marketing mix implementation in Galeristorey online business. Evidence suggested that Galeristorey implemented few elements of the marketing mix both the traditional marketing mix and the online marketing mix. The cause of the limited use of marketing mix elements because of the barriers faced by Galeristorey as an SME. Further researcher may widen the research sample and creates empirical study on the marketing mix implementation of online business that used social media as its main business platform.DOI: 10.15408/etk.v16i1.3950

On the evaluation of market power and market dominance-The Nordic electricity market

International Nuclear Information System (INIS)

Hellmer, Stefan; Warell, Linda

2009-01-01

This paper studies different concentration and dominance measures using structural indexes used to initially screen the competitive situation in a market. The Nordic and Swedish electricity markets are used as the empirical cases. Market concentration issues in the Nordic electricity market in general and in Sweden in particular have been, at least in initial screenings, approached by the Herfindahl-Hirschman Index (HHI). This article uses an alternative measure to HHI, which is based on market shares of the two largest firms in the market. The results shows that only the Swedish wholesale market has a firm that can be regarded as dominant, but only during very short periods. The results from a hypothetical merger between the second and third largest company in the Swedish wholesale market shows that when the dominant position of the largest firm is reduced, by increasing the size of the second largest firm, the threshold value indicates that competition actually will increase (contradicting to the HHI).

75 FR 51004 - Drill Pipe From the People's Republic of China: Preliminary Determination of Sales at Less Than...

Science.gov (United States)

2010-08-18

... calculation of production costs invalid under the Department's normal methodologies. See, e.g., Preliminary..., Ukraine, and Peru are countries comparable to the PRC in terms of economic development. See April 20, 2010... circumstances, on the NME producer's factors of production (``FOPs'') valued in a surrogate market-economy...

Geothermal direct heat use: market potential/penetration analysis for Federal Region IX (Arizona, California, Hawaii, Nevada)

Energy Technology Data Exchange (ETDEWEB)

Powell, W.; Tang, K. (eds.)

1980-05-01

A preliminary study was made of the potential for geothermal direct heat use in Arizona, California, Hawaii, and Nevada (Federal Region IX). The analysis for each state was performed by a different team, located in that state. For each state, the study team was asked to: (1) define the resource, based on the latest available data; (2) assess the potential market growth for geothermal energy; and (3) estimate the market penetration, projected to 2020. Each of the four states of interest in this study is unique in its own way. Rather than impose the same assumptions as to growth rates, capture rates, etc. on all of the study teams, each team was asked to use the most appropriate set of assumptions for its state. The results, therefore, should reflect the currently accepted views within each state. The four state reports comprise the main portion of this document. A brief regional overview section was prepared by the Jet Propulsion Laboratory, following completion of the state reports.

Study of brazilian market of advanvced ceramics

International Nuclear Information System (INIS)

Veiga, M.M.; Soares, P.S.M.; SIlva, A.P. da; Alvarinho, S.B.

1989-01-01

The brazilian actual market survey of advanced ceramics, divided in sectors according to their function is described. The electroelectronics, magnetics, optics, mechanics and nuclears ceramics are presented. A forecasting of the brazilian market in advanced ceramics are also mentioned. (C.G.C.) [pt

The Influences of Relationship Marketing in the Housing Brokerage Market

Directory of Open Access Journals (Sweden)

Tsung-Ju Yang

2017-06-01

Full Text Available Many companies and salesmen try to build and maintain long-term relationship with their customer. The influences of relationship marketing activities are important issue of the housing brokerage Market. The aims of study are to learn the impacts of relationship marketing on customer satisfaction and customer loyalty in the housing brokerage Market. The researchers survey the customers and use the regression analysis method to test the relationships between relationship marketing, customer satisfaction and customer loyalty in Taiwan. The research results show that the relationship marketing positively impacts on customer satisfaction and customer loyalty, then customer satisfaction positively impacts on customer loyalty. Customer satisfaction plays a mediating role between relationship marketing and customer loyalty. Besides, the study confirm that brokers’ expertise moderates the relationship of relationship marketing process. The findings suggest that the brokers’ relationship marketing and expertise empirically impact on the customers.

Social Media Strategy in the Chinese Market : Weibo Platform Case Study

OpenAIRE

Wang, Yunchun; Ivanova, Anna

2014-01-01

Problematisation Previous study has indicated that social media is an effective marketing tool. Moreover, Weibo, a Chinese social network contains large potential for the companies. However little theoretical guidance exists on what are the key features of Weibo marketing. Purpose and research question The purpose of this study contributes to a better understanding of the social media by analyzing the advantages and disadvantages of Weibo for Western companies that expect to launch a successf...

Complementarities or contradictions? Scoping the health dimensions of "flexicurity" labor market policies.

Science.gov (United States)

Afzal, Zabia; Muntaner, Carles; Chung, Haejoo; Mahmood, Qamar; Ng, Edwin; Schrecker, Ted

2013-01-01

Flexicurity, or the integration of labor market flexibility with social security and active labor market policies, has figured prominently in economic and social policy discussions in Europe since the mid-1990s. Such policies are designed to transcend traditional labor-capital conflicts and to form a mutually supportive nexus of flexibility and security within a climate of intensified competition and rapid technological change. International bodies have marketed flexicurity as an innovative win-win strategy for employers and workers alike, commonly citing Denmark and The Netherlands as exemplars of best practice. In this article, we apply a social determinants of health framework to conduct a scoping review of the academic and gray literature to: (a) better understand the empirical associations between flexicurity practices and population health in Denmark and (b) assess the relevance and feasibility of implementing such policies to improve health and reduce health inequalities in Ontario, Canada. Based on 39 studies meeting our full inclusion criteria, preliminary findings suggest that flexicurity is limited as a potential health promotion strategy in Ontario, offers more risks to workers' health than benefits, and requires the strengthening of other social protections before it could be realistically implemented within a Canadian context.

Nuclear research reactor IEA-R1 heat exchanger inlet nozzle flow - a preliminary study

International Nuclear Information System (INIS)

Angelo, Gabriel; Andrade, Delvonei Alves de; Fainer, Gerson; Angelo, Edvaldo

2009-01-01

As a computational fluid mechanics training task, a preliminary model was developed. ANSYS-CFX R code was used in order to study the flow at the inlet nozzle of the heat exchanger of the primary circuit of the nuclear research reactor IEA-R1. The geometry of the inlet nozzle is basically compounded by a cylinder and two radial rings which are welded on the shell. When doing so there is an offset between the holes through the shell and the inlet nozzle. Since it is not standardized by TEMA, the inlet nozzle was chosen for a preliminary study of the flow. Results for the proposed model are presented and discussed. (author)

Market power analysis for the Iranian electricity market

International Nuclear Information System (INIS)

Asgari, Mohammad Hossein; Monsef, Hassan

2010-01-01

The market power problem in Iranian electricity market is addressed in this study. This paper by using various structural indices of market power and reviewing market results analyzes the intensity of competition in Iran's electricity market and examines whether this market is functioning at an appropriate level of efficiency. In this article the most well-known indices of market power are calculated in two approaches for two different scenarios (current situation and future outlook of generation sector's ownership in Iran's power industry). Comparing the results of these scenarios promises more competitive market for the second scenario. Calculating Residual Supply Index for Iran's power market shows despite admissible values of concentration ratios, due to supply scarcity during periods when the demand is close to the total available capacity, some suppliers can exercise market power even with a relatively small market share. The most important price and load indices like weighted average prices and load/price duration curves of Iranian electricity market during March 2007-March 2008 are also analyzed in this paper. These results imply the existence of economic withholding. The main limiting factors of competition and significant implemented countermeasures for market power mitigation in Iran's electricity market are also mentioned.

A study of Relationship Marketing in business-to-business markets focusing on the Indian Jewellery sector

OpenAIRE

Godha, Kartika

2007-01-01

Relationship marketing today is one the most talked about contemporary marketing strategies and a new paradigm in marketing over a last few decades. However, the operational aspects of this paradigm are still vague and need more investigation. The purpose of this research is to understand the effect of relationship marketing in business-to-business sector emphasizing on Indian gems and jewellery Industry and how different factors add to the creation and development of relationships. ...

Strategic approach in social media marketing and a study on successful Facebook cases

OpenAIRE

Bozkurt Bekoğlu, Filiz; Onaylı, Cemre

2016-01-01

Development of Internet and social media has led to significant changes in marketing. Companies are now making serious efforts to integrate social media into their marketing strategies. In order to be successful in these efforts, marketing experts need to think strategically, integrate social media campaigns into their marketing plans and use the right tools in the right way. They should also evaluate the campaign performance and its effect on business performance. The aim of this study is to...

Two preliminary studies on sleep and psychotherapy.

Science.gov (United States)

Karle, W; Hopper, M; Corriere, R; Hart, J; Switzer, A

1977-09-01

Two preliminary studies were conducted to assess the effects of an intensive outpatient psychotherapy, Feeling Therapy, on sleep. This therapy was chosen because of its demonstrated ability to affect its patients' dreams. In the first study a newly entering female patient was recorded across the first three weeks of intensive daily therapy. In contrast to two control subjects recorded across a similar time period, she demonstrated low REM times and short REM latencies on the average, and considerably greater variability in nearly every parameter. In the second study, two patients were recorded across three days (the middle of which was the day of a therapy session) first when new in therapy and then again after two and one-half years of therapy. It was found that when new in therapy both subjects spent nights of significantly altered sleep the day of the therapy session. One subject showed no REM sleep whatsoever while the other showed a 10 min REM latency and low REM time. The significance of these findings and the direction of future research is discussed.

Occupational Therapy in the Context of Head Start: A Preliminary Survey Study

Science.gov (United States)

Bowyer, Patricia; Moore, Cary C.; Thom, Carly

2016-01-01

This preliminary, descriptive study yields information on the utilization of occupational therapy services within Head Start programs. Participants completed an Internet-based survey of 25 questions pertaining to the understanding, scope, and utilization of occupational therapy services. Surveys were completed by 35 respondents nationwide. A total…

Business plan: A preliminary approach to an unknown genre

Directory of Open Access Journals (Sweden)

Federico Navarro

2015-11-01

Full Text Available The business plan has been widely included in the curricula of economics degrees and is key to business practice worldwide, but has not been studied from a socio-discursive perspective yet due to restrictions in its social, spatial, and temporal circulation. Based on interviews and a qualitative analysis of a corpus of 38 texts written in Spanish, I aim to provide a preliminary description of the genre. Results indicate that a chain of four phases is associated to a continuum of social settings organized through entrepreneurial/corporate and expert/training variables; its rhetorical structure includes “describing present/potential situation of the company and market” and “describing future processes of strategic actions regarding the marketing, production, and financial plans”. This analysis offers methodological innovations to account for occluded genres, encourages the contrastive study of the business plan in different cultural and linguistic environments, and assists business teachers with a situated picture of the genre

Study on the market for quality assurance of photovoltaic electricity. Final report

International Nuclear Information System (INIS)

Van Amerongen, G.; Derksen, A.

2010-04-01

The aim of this research is to give meaning to the notion of PV quality assurance and to offer directions for developing such a system, based on an overview of market wishes and options. To this end a desk study was conducted of European developments in this field and market wishes were mapped during two workshops held with representatives from supply and demand side of the market, intermediaries and government representatives. [nl

Market Concentration Rate and Market Performance of China’s Swine Industry

Institute of Scientific and Technical Information of China (English)

Jia ZHANG; Yucheng HE

2016-01-01

Empirical study on market concentration rate and market performance of China’s Swine Industry indicates that higher market concentration rate brings higher overall performance of swine industry. There exists no obvious causal relation between market concentration rate and market performance,but market performance is highly correlated with market concentration rate. The improvement in performance of swine industry is dependent on further optimization of market concentration rate and other factors.

Utility-Marketer Partnerships. An Effective Strategy for Marketing Green Power?

Energy Technology Data Exchange (ETDEWEB)

Bird, L. A. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Brown, E. S. [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2006-04-01

This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility’s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.

Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power?

Energy Technology Data Exchange (ETDEWEB)

Bird, L. A.; Brown, E. S.

2006-04-01

This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility?s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.

Market review - Market values summary/July market review/current market data

International Nuclear Information System (INIS)

Anon.

1995-01-01

This article is the July 1995 uranium market review. Data for current uranium market is presented, and a summary of recent transactions is also given. During this reporting period, there was one concentrate deal, two transactions in the long-term natural uranium market and conversion market, and three spot market transactions in the enrichment market. Active uranium supply fell, as did demand, and prices in all sectors were relatively stable

A model of customer loyalty in the retail banking market

Directory of Open Access Journals (Sweden)

Hadi Hajiyan

2016-04-01

Full Text Available During the past two decades, there has been growing trend in Iranian banking industry due to change in banking regulations. Private sector has grown rapidly and there have been several new banks on the market, which has created very competitive market. Therefore, customer loyalty is the key factor for running a successful banking business and customer relationship management (CRM appears to be important for the success in this industry. The primary objective of this paper is to investigate the relationship between CRM and customer loyalty in one of the oldest Iranian banks named Bank Melli Iran. The proposed study prepares a questionnaire in Likert scale and distributes it among some regular customers of this bank. The preliminary results of this survey have indicated that consumer’s gender, age and educational background had no meaningful impact on quality of services. In other words, people with different personal characteristics expect the same quality of services from banking industry and there is a positive and meaningful relationship between quality of services and customer loyalty.

Segmentation and Positioning in the Brazilian Kids Market: A Case Study on the Bottom of the Pyramid

Directory of Open Access Journals (Sweden)

Andres Rodriguez Veloso

2012-07-01

Full Text Available This article approaches the kids market, focusing on the Bottom of the Pyramid. A case study is developed within the toy industry. Because few studies have been developed on this subject (kids marketing, the option of this study is to focus on basic marketing strategies, market segmentation and positioning. Results exemplify how can a company structure its marketing strategy in order to have a clear focus on a given segment of the kids market.

ANALYTIC HIERARCHY PROCESS: AN APPLICATION IN GREEN BUILDING MARKET RESEARCH

Directory of Open Access Journals (Sweden)

Sharmin Attaran

2013-01-01

Full Text Available Sustainability has become a necessity in the building industry. In recent years, as the general public is more informed and aware of sustainability related issues, they are becoming major players in the decision making process regarding their built environment. However, there are still challenges with how sustainability is communicated to occupants and owners of buildings. As the global economic crisis is continuing, the marketing of green buildings needs to be refined to communicate the lifetime benefits of sustainability. One of the ways to develop effective marketing strategies, is to understand what the occupants value the most among many aspects of green buildings thus develop focused marketing solutions. Authors present a conceptual methodology using Analytic Hierarchy Process toward identifying consumer ranking and weights of a major green building rating system’s categories. Authors use sample non-representative data to illustrate the proposed methodology, while sharing preliminary qualitative data from the research in progress.

An exploration study to find important factors in market entrance: A case study of truck industry

Directory of Open Access Journals (Sweden)

Zoheir Khodamoradi

2013-09-01

Full Text Available This paper presents an empirical investigation to find important factors influencing market penetration in truck industry. The proposed study designs a questionnaire in Likert scale consists of 51 questions, distributes it among 300 people who worked for different truck industry related units and collects 262 filled ones. Cronbach alpha is calculated as 0.89. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.845 and 3067.443, respectively. The study has implemented principal component analysis and the results have indicated that there were eight factors influencing entering truck making industry including adaptation strategies, new ideas, cost competitiveness, product capabilities, market characteristics, competition threats from external market environment and export accelerators.

Is Stock Market Crash Predictable? The Case Study of Stock Markets in Malaysia, Indonesia, Korea and Singapore

OpenAIRE

Ng, Ho Keng

2008-01-01

What is the stock market? A stock market is a market place that enables trading of company stocks, other forms of securities (such as bonds, debentures, and equity securities) and derivatives (for example, futures, forwards, options, and swaps). Stock market is an important source for companies or fund raisers to raise money and for investors or traders to make or loose money. It is also a market place for speculators to make arbitraged investment for financial gain. Due to its complexity and...

Problems in the online marketing of online shops in China : Case study: the Taobao online marketing policy

OpenAIRE

Ding, Lu

2013-01-01

With the development and popularization of the Internet, more and more people are choosing to trade via the Internet. For the Chinese market, online marketing is still in its infancy, and inevitably several problems exist. Taobao is the fastest developing of all online marketing shopping platforms in China and accounts for the largest share of the online shopping market. In such a rapidly expanding market, Taobao's rise is a cause for concern. This thesis will examine the current online m...

Romanian Market Researches in Global Market Context

Directory of Open Access Journals (Sweden)

Victor Danciu

2006-03-01

Full Text Available Market research is a powerful industry, whose value reached 21,5 billion USD in 2004. Market studies expenses are mostly concentrated in Europe (45% and in USA (37%. The market shares of the Top 10 companies were above fifty per cent of the research market’s turnover. As a young, modest market, which is 0,84% of the global expenses value, Romania was the global leader in terms of growth, in 2004. With an asymmetric demand and a relatively concentrated offer, the Romanian research market may have a spectacular development in the future, if the obstacles for the customers and research companies are surpassed. If so, the pressures following the UE’s entry of Romania and the evolution of customers needs and expectations will speed up the growth of the market research.

Romanian Market Researches in Global Market Context

Directory of Open Access Journals (Sweden)

Victor Danciu

2006-05-01

Full Text Available Market research is a powerful industry, whose value reached 21,5 billion USD in 2004. Market studies expenses are mostly concentrated in Europe (45% and in USA (37%. The market shares of the Top 10 companies were above fifty per cent of the research market’s turnover. As a young, modest market, which is 0,84% of the global expenses value, Romania was the global leader in terms of growth, in 2004. With an asymmetric demand and a relatively concentrated offer, the Romanian research market may have a spectacular development in the future, if the obstacles for the customers and research companies are surpassed. If so, the pressures following the UE’s entry of Romania and the evolution of customers needs and expectations will speed up the growth of the market research.

Relationship Service Marketing and Investment in Financial Market of Iran

OpenAIRE

Mehrdad Alipour; Reza Ahmadi; Hamed Abasi Nami

2012-01-01

In competitive world, having expertise, knowledge and marketing experience for financial market activities, especially brokerage firms has proven inevitable. This should be accompanied by performing marketing operations along with intermediary roles and carrying on the daily transactions of shares in the Tehran stock exchange market. The current study aims investigating the level of marketing knowledge used in stock exchange market, identifying the reasons behind deficient use of the marketin...

An empirical and model study on automobile market in Taiwan

Science.gov (United States)

Tang, Ji-Ying; Qiu, Rong; Zhou, Yueping; He, Da-Ren

2006-03-01

We have done an empirical investigation on automobile market in Taiwan including the development of the possession rate of the companies in the market from 1979 to 2003, the development of the largest possession rate, and so on. A dynamic model for describing the competition between the companies is suggested based on the empirical study. In the model each company is given a long-term competition factor (such as technology, capital and scale) and a short-term competition factor (such as management, service and advertisement). Then the companies play games in order to obtain more possession rate in the market under certain rules. Numerical simulation based on the model display a competition developing process, which qualitatively and quantitatively agree with our empirical investigation results.

ICT and UD: Preliminary Study for Recommendations to Design Accessible University Courses.

Science.gov (United States)

Pagliara, Silvio Marcello; Sánchez Utgé, Marta; De Anna, Lucia

2017-01-01

Starting from the Universal Design in the educational context principles, the experiences gained during the FIRB project "Net@ccessibility" and the high-education courses for teachers' specialization on special education, this research will focus on preliminary studies in order to define the recommendations for designing accessible university courses.

Preliminary studies of soil erosion in a valley bottom in Ibadan under ...

African Journals Online (AJOL)

Preliminary studies of soil erosion in a valley bottom in Ibadan under some tillage practices. EA Aiyelari, SO Oshunsanya. Abstract. No Abstract. Global Journal of Agricultural Sciences Vol. 7 (1) 2008: pp.221-228. Full Text: EMAIL FULL TEXT EMAIL FULL TEXT · DOWNLOAD FULL TEXT DOWNLOAD FULL TEXT ...

Determinants of marketing efficiency of yam market in Umuahia ...

African Journals Online (AJOL)

Determinants of marketing efficiency of yam market in Umuahia North Local Government Area of Abia ... The study analyzed the determinants of yam marketing in Umuahia North Local ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

An empirical study on market timing theory: A case study of Tehran Stock Exchange

Directory of Open Access Journals (Sweden)

Hadi Nasiri

2012-09-01

Full Text Available One of the most important issues in financing corporate is to find appropriate method to make a wise selection between getting loans and increasing the number of shares. There are different theories for making appropriate financing methods. The primary purpose of this paper is to investigate this issue based on market timing theory. The proposed model of this paper chooses selective companies from Tehran Stock Exchange. The proposed model of this paper uses regression analysis on two different models. The primary purpose of the first model given in this paper is to study the effect of market timing theory. In this part of survey, we measure the effect of the ratio of market value to book value on the sources of financing firms though increase in equities. Based on the results, we can conclude that as the ratio of market value to book value increases, firms tend to increase their equity though an increase to the number of shares. The first hypothesis of this paper is confirmed. The second model is associated with the relationship with mean ratio of market value on weighted book value and Leverage and the results of this paper do not confirm such relationship.

Pilot study comparing market orientation culture of businesses and schools of business.

Science.gov (United States)

Harmon, Harry A; Webster, Robert L; Hammond, Kevin L

2003-08-01

A market orientation culture has been described as one that blends an organization's commitment to customer value with a process of continuously creating superior value for customers. Developing such a culture is further described as (1) obtaining information about customers, competitors, and markets, (2) examining the gathered information from a total organizational perspective, (3) deciding how to deliver superior customer value, and (4) implementing actions to provide value to customers. A market orientation culture focuses on the customer, identifies issues in the competitive environment, and coordinates all functional areas to achieve organizational objectives. Research has found businesses with higher market orientation are more successful in achieving organizational objectives. The measurement of market orientation within businesses has been empirically tested and validated. However, empirical research on market orientation in nonprofit organizations such as universities has not been examined. This study investigated market orientation within the university setting, specifically Schools of Business Administration, and compared these data with previously published data within the business sector. Data for comparative purposes were collected via a national survey. Hypothesis testing was conducted. Results indicated significantly lower market orientation culture within the schools of business as reported by AACSB Business School Deans vis-à-vis managers of business enterprises.

The Confusion of Content Marketing : a study to clarify the key dimensions of content marketing

OpenAIRE

Claesson, Amanda; Jonsson, Albin

2017-01-01

Content marketing is a popular marketing strategy, which has increased significantly during the last years. The term content marketing is new but companies have been working with parts of the strategy for decades. The new digital era changed the communication from a one-way to a two-way communica- tion. Customers now have a demand for relevant content that is valuable for them. The purpose of this dissertation is to develop an understanding of this marketing strategy, and clarify the key dime...

Preliminary criteria for the handling of radioactive tea

International Nuclear Information System (INIS)

Oezemre, A.Y.

1993-01-01

Two years after the Chernobyl accident, tea plantations in northeastern Turkey, at Rize and its surroundings especially, were affected by radioactive fallout. As a radiological countermeasure, the turkish Atomic energy commission (AEC) was called in before tea packing and set up a maximum permissible limit of 12,500 Bq/kg for dry tea in the market; 58,078 t of radioactive tea (≥ 25,000 Bq/kg) were set apart as radioactive waste. In its concern to determine the best solution about the handling of radioactive tea and considering the national conditions, the AEC developed four preliminary criteria that led to select the burial option. (author)

Comparison of Sellers's Awareness to Environmental Hygiene of Market Bulak, Market Klender and Market Rawamangun, East Jakarta

Science.gov (United States)

Maulidya, Hasana P.

2018-02-01

This research is motivated by the difference of market hygiene condition, where the market hygiene level is influenced by the environment around the market. In general, markets located near densely populated housing tend to be overlooked, while markets near elite housing tend to be clean. This condition is also influenced by marketers' awareness of market hygiene. If the market is near the elite neighbourhood, the level of awareness of sellers on cleanliness will be high. If the market is located in a densely populated area, sellers generally do not pay attention to cleanliness. The purpose of this research is to know the sellers's awareness of environmental cleanliness of Market Bulak, Klender Market and Rawamangun Market. Respondents in this study are sellers and buyers who make transactions in these 3 markets. This type of research is descriptive analysis with the method of observation and interview to 10 sellers in each market. Seller hygiene awareness are poor.

Incorporating New Areas of Business into Business Language Studies: Social Media Marketing

OpenAIRE

Abbott, Annie

2014-01-01

Despite the fact that social media marketing has established itself as a vital area of marketing for businesses both large and small, global and local, Business Language Studies (BLS) has yet to turn its full attention to this business activity that requires a keen sense of language, culture, and business. As BLS continues to build and articulate its theoretical and methodological grounds, social media marketing provides rich research and teaching possibilities. However, social media is a dyn...

Distorted Facets of Marketing Ethics for Alcoholic Beer Marketing

Directory of Open Access Journals (Sweden)

Newaj Avinash

2016-08-01

Full Text Available Marketing is the art of delivering value whilst ethical marketing is to provide this value through what is morally right. This new era customers are well informed, more knowledgeable, less vulnerable to unethical practices and cannot be easily manipulated by marketers. Many companies are thus, moving towards ethical marketing so as to develop trust among existing and new customers. Strict regulations by the Mauritian government have further forced marketers to act ethically; whereby the advertising of alcoholic beers has been banned. Yet, indirect strategies have been adopted by marketers so as to pave their way in this competitive industry. What are they? Are customers aware about them and are they influenced? Road accidents, social violence and health problems are associated to such malpractice. This study has shed light on the above and measures have been proposed for the benefit of customers, marketers and the government. This study was connected to the ethical theories.

A Preliminary Exploration on E-commerce Marketing Strategies%电子商务营销策略初探

Institute of Scientific and Technical Information of China (English)

李明霞

2015-01-01

本文通过对传统商业营销策略与电子商务营销策略的对比分析，总结出电子商务营销策略的六个特征。阐明在互联网时代，不能把传统的商业营销策略照搬到网上执行就说是在做电子商务，而是要用全新的电子商务营销策略指导电子商务。%Through a comparative analysis on traditional com-merce marketing strategies and e-commerce marketing strategies, this paper summarizes six features of e-commerce marketing strategies, points out that to put traditional commerce marketing strategies online mechanically is not to operate e-commerce in the Internet age, and brand new e-commerce marketing strategies should be used to guide e-commerce.

White certificates in an oligopoly market: closer to reality?

Energy Technology Data Exchange (ETDEWEB)

Oikonomou, Vlasis (SOM, Univ. of Groningen, Groningen (Netherlands)); Giacomo, Marina Di (Univ. of Torino, Dept. di Scienze Economiche e Finanziarie, Torino (Italy)); Russolillo, Daniele (Fondazione per l' Ambiente ' T. Fenoglio' (Italy)); Becchis, Franco (Univ. of East Piedmont, POLIS Dept., Environmental Economics (Italy))

2009-07-01

In this paper we depart from neoclassical assumptions of fully competitive energy markets, and attempt to represent an oligopolistic market, which is closer to reality than a fully competitive environment given the reconsolidation tendencies of energy companies. We focus mainly on the effects of energy policies for energy efficiency improvement, namely on supplier obligations and White Certificates in an oligopoly market. In particular we concentrate on two of the most common oligopolistic models: the Cournot and the Stackelberg model where agents are assumed to strategically interact (unlike perfect competition where firms behave atomistically). In these two game theoretically based models the behaviour of each market actor is based on a detailed decision tree, which determines the optimal move given the expectations on the competitor's strategy. According to our preliminary findings, the price of electricity is always higher under the symmetric Cournot model than the Stackelberg one, but the introduction of white certificate obligations should encompass larger increases in the electricity prices in a Stackelberg game. In order to test our theoretical findings we make use of a typical oligopolistic market in Italy, where we depict that a leader company can serve the main part of electricity and energy efficiency projects, through financing them with White Certificates, while the residual demand is more expensive and must be covered at a high cost from follower companies.

Market power in electricity markets: Beyond concentration measures

International Nuclear Information System (INIS)

Borenstein, S.; Bushnell, J.; Knittel, C.R.

1999-01-01

The wave of electricity market restructuring both within the US and abroad has brought the issue of horizontal market power to the forefront of energy policy. Traditionally, estimation and prediction of market power has relied heavily on concentration measures. In this paper, the authors discuss the weaknesses of concentration measures as a viable measure of market power in the electricity industry, and they propose an alternative method based on market simulations that take advantage of existing plant level data. The authors discuss results from previous studies they have performed, and present new results that allow for the detection of threshold demand levels where market power is likely to be a problem. In addition, the authors analyze the impact of that recent divestitures in the California electricity market will have on estimated market power. They close with a discussion of the policy implications of the results

Green certificates and market power in the Nordic power market

DEFF Research Database (Denmark)

Amundsen, Eirik S; Bergman, Lars

2012-01-01

principles and a numerical model based on that to investigate the Swedish TGC market operating in a setting of a common Nordic electricity market. The analysis shows that Swedish producers may exercise market power using the TGC-market but that this problem will be eliminated by opening the TGC-market......The purpose of this study is to elucidate under which circumstances, how, and to what extent market power on a Tradable Green Certificates (TGC) market can be used to affect an entire electricity market. There are basically two reasons for being concerned with this. One is that a small number...

New marketing, improved marketing, apocryphal marketing: is one marketing concept enough?

OpenAIRE

Woodall, T

2007-01-01

PURPOSE – This paper seeks to explore marketing's ambiguous relationship with truth and, in so doing, to question the efficacy and value of the marketing concept and the very nature of marketing itself. Is marketing something that marketers do, or is it something much broader than this? If the latter, are marketers themselves either willing, or able to operate beyond traditional boundaries and, if not, should they focus – honourably – on what they do best, and encourage/support others who mig...

Market power behaviour in the danish food marketing chain

DEFF Research Database (Denmark)

Jensen, Jørgen Dejgård

2009-01-01

The paper presents and demonstrates an econometric approach to analysing food industry firms' market pricing behaviour within the framework of translog cost functions and based on firm-level accounts panel data. The study identifies effects that can be interpreted as firms' market power behaviour...... in output or input markets. The most robust indications of market power behaviour in output markets are found in the pork and poultry processing sectors, as well as for firms in the bakeries sector. On the other hand, the most robust market power behaviour indications regarding input markets are found...... for poultry processing. In general, the patterns with regard to market power behaviour seem to be more clearly identified in the processing sectors than in the distribution sectors....

The Marketing Concept

OpenAIRE

G. Nazan Gunay

2001-01-01

Since the term "Market Orientation" is recognised as the critical factor in business success there has been an overwhelming increase in research issues linking market orientation with company performance. The term market orientation has been employed by scholars to indicate the implementation of the marketing concept. In order to understand market orientation, one believes that there is a need to recall what the marketing concept is. Therefore, this study reviews the "marketing concept" as a ...

Marketing of Patents for Innovation: A Study in Brazilian Multicase Universities

Directory of Open Access Journals (Sweden)

Felipe de Almeida Malvezzi

2014-11-01

Full Text Available Ways to make patents Brazilian universities in innovation has been discussed both by academia and by the funding agencies in order to generate, in addition to knowledge, social and economic benefits to the university and to society in general. In this sense, this research aimed to understand the strategies and marketing practices developed by Brazilian universities for the promotion and commercialization of patent records, aiming at innovation. The assumption for this research is that the use of marketing strategies is a necessary and fundamental for the successful transfer of patents when it sees technological innovation. The research is exploratory qualitative approach based on references, interviews and multi case study. After gathering and analyzing data involving UNICAMP, USP and UFMG in promoting and marketing your patents, it was observed that the main marketing practices identified were: inventory and classification of patents, agents of innovation, integrated marketing communication, technological showcase, executive summary of patents, event promotion and institutional visits. We also conclude, in the context of marketing innovation management at the university, the biggest challenge is to work radical and incremental innovation differently and simultaneously, since both are necessary for scientific and technological development in the short and long term. 

Does innovation in obesity drugs affect stock markets? An event study analysis.

Science.gov (United States)

Pérez-Rodríguez, Jorge V; González López-Valcárcel, Beatriz

2012-01-01

This study empirically analyzes the effects of public information about the pharmaceutical R&D process on the market valuation of the sponsoring firm. We examined the market's response to scientific news and regulatory decisions about an antiobesity drug, rimonabant, and the effects on the sponsoring company (Sanofi-Aventis) and its incumbent competitors (Abbott and Roche). Event study methodology was used to test the null hypothesis of no market response. We covered the full life cycle of rimonabant (1994-2008), using a data set of daily closing price and volume. The results suggest that scientific news in the initial stages of the drug R&D process (i.e., drug discovery, preclinical and clinical trials) had no significant effects. However, news related to regulatory decisions, such as recall or safety warning, had significant negative effects on the company's market value. No spillover/contagion effects on competitor firms were detected. Market reactions occur at the time when the regulator takes decisions about drugs. Scientific news, even those of high-impact, may pass unnoticed. Copyright © 2011 SESPAS. Published by Elsevier España, S.L. All rights reserved.

Shopper marketing nutrition interventions.

Science.gov (United States)

Payne, Collin R; Niculescu, Mihai; Just, David R; Kelly, Michael P

2014-09-01

Grocery stores represent a context in which a majority of people's food purchases occur. Considering the nutrition quality of the population's food intake has dramatically decreased, understanding how to improve food choice in the grocery store is paramount to healthier living. In this work, we detail the type of financial resources from which shoppers could draw (i.e., personal income and benefits from government food assistance programs to low income populations) and explain how these financial resources are allocated in the grocery store (i.e., planned, unplanned, error). Subsequently, we identify a conceptual framework for shopper marketing nutrition interventions that targets unplanned fruit and vegetable purchases (i.e., slack, or willingness to spend minus list items). Targeting slack for fresh fruit and vegetable purchases allows retailers to benefit economically (i.e., fruit and vegetables are higher margin) and allows shoppers to improve their nutrition without increasing their budgets (i.e., budget neutrality). We also provide preliminary evidence of what in-store marketing of fresh fruits and vegetables could entail by modifying grocery carts and grocery floors to provide information of what is common, normal, or appropriate fruit and vegetable purchases. In each example, fresh fruit and vegetable purchases increased and evidence suggested shopper budget neutrality. To provide context for these results, we detail measurement tools that can be used to measure shopper behaviors, purchases, and consumption patterns. Finally, we address theoretical, practical, and policy implications of shopper marketing nutrition interventions. Copyright © 2014 Elsevier Inc. All rights reserved.

Cooperation with Market Intermediaries in the Chinese Market

OpenAIRE

Qian, Danjun

2014-01-01

This bachelor’s thesis was commissioned by a Finnish hospitality company. The purpose of this study was to improve the cooperation between the company and its marketing intermediaries in the Chinese outbound travel market. The products of the company are promoted, distributed and sold in the Chinese outbound market mostly through tour operators and travel agencies. Therefore, finding out how to build a better relationship with them is essential for the company. The method used in this study ...

A study of real-time content marketing : formulating real-time content marketing based on content, search and social media

OpenAIRE

Nguyen, Thi Kim Duyen

2015-01-01

The primary objective of this research is to understand profoundly the new concept of content marketing – real-time content marketing on the aspect of the digital marketing experts. Particularly, the research will focus on the real-time content marketing theories and how to build real-time content marketing strategy based on content, search and social media. It also finds out how marketers measure and keep track of conversion rates of their real-time content marketing plan. Practically, th...

The Kosovo Agriculture Market and the Marketing Concept

OpenAIRE

Mustafa Pllana; Iliriana Miftari; Njazi Bytyqi; Sali Aliu; Jehona Shkodra

2013-01-01

Considering marketing as main contributor to the contemporary development, it has encouraged us to raise discussion regarding the role of the marketing in business decision-making and economic development as a whole. The concept of marketing is becoming a necessity tool for survival and the development of different business enterprises. The main objective of the study was to find out about the level at which Kosovo enterprises understand and apply marketing and how do they distinguish marketi...

High Generic Drug Prices and Market Competition: A Retrospective Cohort Study.

Science.gov (United States)

Dave, Chintan V; Kesselheim, Aaron S; Fox, Erin R; Qiu, Peihua; Hartzema, Abraham

2017-08-01

Prices for some generic drugs have increased in recent years, adversely affecting patients who rely on them. To determine the association between market competition levels and the change in generic drug prices in the United States. Retrospective cohort study. Prescription claims from commercial health plans between 2008 and 2013. The 5.5 years of data were divided into 11 study periods of 6 months each. The Herfindahl-Hirschman Index (HHI)-calculated by summing the squares of individual manufacturers' market shares, with higher values indicating a less competitive market-and average drug prices were estimated for the generic drugs in each period. The HHI value estimated in the baseline period (first half of 2008) was modeled as a fixed covariate. Models estimated price changes over time by level of competition, adjusting for drug shortages, market size, and dosage forms. From 1.08 billion prescription claims, a cohort of 1120 generic drugs was identified. After adjustment, drugs with quadropoly (HHI value of 2500, indicating relatively high levels of competition), duopoly (HHI value of 5000), near-monopoly (HHI value of 8000), and monopoly (HHI value of 10 000) levels of baseline competition were associated with price changes of -31.7% (95% CI, -34.4% to -28.9%), -11.8% (CI, -18.6% to -4.4%), 20.1% (CI, 5.5% to 36.6%), and 47.4% (CI, 25.4% to 73.2%), respectively, over the study period. Study findings may not be generalizable to drugs that became generic after 2008. Market competition levels were associated with a change in generic drug prices. Such measurements may be helpful in identifying older prescription drugs at higher risk for price change in the future. None.

Market potential of small and medium-size nuclear reactors as combined heat and power plants in Europe

International Nuclear Information System (INIS)

Candeli, R.; Leuchs, D.; Garribba, S.F.; Hansen, U.; Lefevre, J.C.; Schoen, R.; Vivante, C.

1988-01-01

The preliminary results are presented concerning a study launched by the Commission of the European Communities to assess the potential market of small and medium-size nuclear reactors through EC member countries. The study was aimed at identifying those factors that may have a role in shaping the eventual deployment and diffusion of this class of nuclear reactors. In a first phase, attention focused on modular high-temperature gas-cooled reactors that would be installed to produce low-temperature heat and power. Federal Republic of Germany, Italy and France are the countries for which the investigation has been completed. The time span of interest is up to the year 2020. Referring to this horizon, an appraisal has been made of the number of nuclear units which could come on line to cope with energy demand and their timing. Through the study a distinction is made between technical potential, economic potential, and effective market potential. It is understood indeed that both economic competitiveness towards other energy sources and also institutional or organizational factors may restrict the market which could become accessible and would be covered by the new nuclear plants. (orig.)

Measuring exposure to protobacco marketing and media: a field study using ecological momentary assessment.

Science.gov (United States)

Martino, Steven C; Scharf, Deborah M; Setodji, Claude M; Shadel, William G

2012-04-01

The aims of this study were to validate ecological momentary assessment (EMA) as a method for measuring exposure to tobacco-related marketing and media and to use this method to provide detailed descriptive data on college students' exposure to protobacco marketing and media. College students (n = 134; ages 18-24 years) recorded their exposures to protobacco marketing and media on handheld devices for 21 consecutive days. Participants also recalled exposures to various types of protobacco marketing and media at the end of the study period. Retrospectively recalled and EMA-based estimates of protobacco marketing exposure captured different information. The correlation between retrospectively recalled and EMA-logged exposures to tobacco marketing and media was moderate (r = .37, p marketing through multiple channels in a relatively short period: Exposures (M = 8.24, SD = 7.85) occurred primarily in the afternoon (42%), on weekends (35%), and at point-of-purchase locations (68%) or in movies/TV (20%), and exposures to Marlboro, Newport, and Camel represented 56% of all exposures combined and 70% of branded exposures. Findings support the validity of EMA as a method for capturing detailed information about youth exposure to protobacco marketing and media that are not captured through other existing methods. Such data have the potential to highlight areas for policy change and prevention in order to reduce the impact of tobacco marketing on youth.

Do energy prices stimulate food price volatility? Examining volatility transmission between US oil, ethanol and corn markets

NARCIS (Netherlands)

Gardebroek, C.; Hernandez, M.A.

2013-01-01

This paper examines volatility transmission in oil, ethanol and corn prices in the United States between 1997 and 2011. We follow a multivariate GARCH approach to evaluate the level of interdependence and the dynamics of volatility across these markets. Preliminary results indicate a higher

Do energy prices stimulate food price volatility? Examining volatility transmission between US oil, ethanol and corn markets

NARCIS (Netherlands)

Gardebroek, C.; Hernandez, M.A.

2012-01-01

This paper examines volatility transmission in oil, ethanol and corn prices in the United States between 1997 and 2011. We follow a multivariate GARCH approach to evaluate the level of interdependence and the dynamics of volatility across these markets. Preliminary results indicate a higher

Practice as a Marketing Tool: Four Case Studies.

Science.gov (United States)

Smith, Duncan

1995-01-01

Discusses the experiences of four librarians who adopted marketing strategies to improve their practice and their institution's services, and examines the role of marketing in today's information society. (AEF)

Preliminary study on AC superconducting machines

International Nuclear Information System (INIS)

Yamamoto, M.; Ishigohka, T.; Shimohka, T.; Mizukami, N.; Yamaguchi, M.

1988-01-01

This paper describes the issues involved in developing AC superconducting machines. In the first phase, as a preliminary experiment, a 4kVa AC superconducting coil which employs 100A class 50/60Hz superconductors is made and tested. And, in the second phase, as an extension of the 4kVa coil, a model superconducting transformer is made and examined. The transformer has a novel quench protection system with an auxiliary coil only in the low voltage side. The behavior of the overcurrent protection system is confirmed

A preliminary study on electromyographic analysis of the paraspinal musculature in idiopathic scoliosis

NARCIS (Netherlands)

Cheung, J.; Halbertsma, J.P.; Veldhuizen, A.G.; Sluiter, W.J.; Maurits, N.M.; Cool, J.C.; van Horn, J.R.

The paraspinal muscles have been implicated as a major causative factor in the progression of idiopathic scoliosis. Therefore, the objectives of this preliminary study were to measure the electromyographic activity (EMG) of the paraspinal muscles to determine its relationship to progression of the

Islamic Financial Engineering : Comparative Study Agreements in Islamic Capital Market in Malaysia and Indonesia

Directory of Open Access Journals (Sweden)

Adhitya Ginanjar

2014-03-01

Full Text Available Objective –The objective of this paper is to provide a discussion Islamic Financial Engineering which practice between Indonesian Capital Market and Malaysian capital market. This paper also investigate whether regulator could effectively take a role in materializing demands for Islamic securities and whether regulator declaration is more convincing than sharia compliance declaration between IDX and KLSE.Methods - We use descriptive analytic and literature study to see the background, market response caused by regulatory for Islamic Financial Engineering. We also analyze Islamic capital market regulatory from middle east countries.Results - We find that Islamic Capital Market in KLSE (Malaysian Capital Market more higher growth than IDX (Indonesia Capital Market because of Islamic Capital Regulatory in KLSE much easier to improve Islamic Financial Engineering from conventional schemes.Conclusion - This finding could explain why Islamic Capital Market in KLSE is still growing rapidly and IDX will adjust their Islamic Capital Market Regulatory to compete with regional Islamic Capital Market.Keywords : Islamic Financial Engineering, Risk, Return, Derivative, Hedging, Option, Forward, Hybrid  contract

Lessons for public health campaigns from analysing commercial food marketing success factors: a case study

OpenAIRE

Aschemann-Witzel, Jessica; Perez-Cueto, Federico JA; Niedzwiedzka, Barbara; Verbeke, Wim; Bech-Larsen, Tino

2012-01-01

Abstract Background Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public sector activities. The aim of the present study was to empirically identify food marketing success factors that, using the social marketing approach, could help improve public health campaig...

Thermal treatment of recycled concrete aggegate for general use in concrete. A preliminary study

NARCIS (Netherlands)

Larbi, J.A.; Heijnen, W.M.M.; Brouwer, J.P.; Mulder, E.

2000-01-01

In this paper, the results of a preliminary laboratory study to assess the effectiveness of thermally treating recycled concrete aggregate for genera) use in concrete are presented. The samples used for the study consisted of sieved fractions of crushed concrete that were subjected to various

THE STUDY FOR REGIONAL RETAIL PHARMACEUTICAL MARKET