Sample records for 公众关系 (public relations)
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10

The construction of a chinese ethos:chinese foreign policy in an era of uncertainty

Nuland,Liv

In 2005, Beijing embarked on a public relations campaign designed to change the world’s perception of China as the next dangerous power to challenge US hegemony. The past decade had seen China grow at an annual rate of nearly 10 percent, making it the world’s fourth largest economy by the end of 200...

DRIVER (Chinese)

16

Nationalismus im Sonderangebot – Coca-Cola-Werbung zwischen Lifestyle-Kreation und politischer Mythenbildung

Frisch, Nora

Nationalism in the sense of symbols or actions glorifying the fatherland can be detected in many Chinese commercials today. In the form of a mythical narration, various aspects of an idealized China image are communicated, an image designed to bring about a sense of identity for all Chinese people. ...

DRIVER (Chinese)

17

Nationalism to Go - Coke Commercials between Lifestyle and Political Myth Nationalismus im Sonderangebot – Coca-Cola-Werbung zwischen Lifestyle-Kreation und politischer Mythenbildung

Nora Frisch; Universität Heidelberg

Nationalism in the sense of symbols or actions glorifying the fatherland can be detected in many Chinese commercials today. In the form of a mythical narration, various aspects of an idealized China image are communicated, an image designed to bring about a sense of identity for all Chinese people. ...

DRIVER (Chinese)

18
19

Managing the interface between public sector applied research and technological development in the Chinese enterprise sector

Kroll, Henning; Schiller, Daniel

China's technological capabilities are emerging rapidly and the country will become a major challenger to established nations in terms of R&D and innovation in the near future. For the moment, however, contradictory signals emerge from the Chinese economy leaving experts pondering about the country'...

DRIVER (Chinese)

21

Interkulturell kommunikation i en kinesisk kontext : En undersökning av svenska och kinesiska företagsrepresentanters upplevelser av det interkulturella mötet. Ett teoretiskt perspektiv på en praktisk utmaning. Intercultural communication in a Chinese context : A study of Swedish and Chinese business representatives experiences of the intercultural meeting. A theoretical perspective on a practical challenge.

Hjalmarsson, Ida

Jag har genom en förberedande fältstudie, litteraturgenomgång och enkätintervjuer undersökt svenska och kinesiska företagsrepresentanters upplevelser av det interkulturella mötet, med utgångspunkt i svenska företag som opererar på den kinesiska marknaden. Det var uppsatsens syfte och jag har utgått ...

DRIVER (Chinese)

25

Family-school relations as social capital: Chinese parents in the United States

Wang, D

Guided by both Coleman and Bourdieu’s theories on social capital, I interviewed Chinese immigrant parents to understand their experiences in weaving social connections with the school and teachers to benefit their children’s education. This study confirms Coleman’s argument that human capital in par...

DRIVER (Chinese)

28

Ng, Sik Hung; 伍錫洪

DRIVER (Chinese)