Sample records for 行销 (marketing)

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Travel behaviour of Chinese tourists living in the city of Beijing, China / Sun Minghui

Sun, Minghui

Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2008.

DRIVER (Chinese)


The dynamics of Chinese consumers: a case study of Shanghai food consumption

Zhang XiaoYong

Chinese consumers have been the most dynamic driving forces during China's two decades of reforms. The purpose of this research is to get insight into the Shanghai consumers' consumption, perceptions, and uses with regard to food products. It provides detailed information about consumers' consumptio...

DRIVER (Chinese)


The Vegetable industry in China; Developments in policies, production, marketing and international trade

Liu, Y.M.; Jinsong, C.; Zhang XiaoYong; Kamphuis, B.M.

Development of Chinese vegetable industry over the past three decades. The changes of governmental vegetable policy and the major institutions involved. The major production regions in China, their leading vegetable varieties and cultivation technology. The reform of vegetable marketing structure an...

DRIVER (Chinese)


The Role of Guanxi Networks in Vegetable Supply Chains: Empirical Evidence from P.R. China

Lu Hualiang; Trienekens, J.H.; Omta, S.W.F.; Feng, S.

This study attempts to empirically investigate how the concepts of relationship marketing affect market performance in Chinese vegetable sector. We interviewed 167 vegetable farmers and 84 processing and exporting companies to test our conceptual relationship model. Results demonstrate that personal...

DRIVER (Chinese)


The Difference between Chinese and Western Negotiations

Buttery, E. Alan; Leung, T. K. P.

Marketing has been defined in a number of ways, but invariably effective marketing is associated with the need to link producers and consumers (McCarthy and Perreault, 1993) or the need to facilitate exchanges (Kotler and Chandler, 1990; Lamb et al., 1994; Zikmund and D’Amico, 1989). Bennet (1988) o...

DRIVER (Chinese)


Strategic Marketing Plan for Perfect Commodity LTD

Cheng, Lu

With the rapid development of economy and technology in China, the living standard of the Chinese has become higher. People in China nowadays pay more emphasis on their health and beauty. However, the average cost of Chinese customers on health and beauty products only accounts for 0.07 percent of c...

DRIVER (Chinese)


Professor John Bessant CV

Bessant, John

John Bessant is Professor of Innovation Management at the School of Management, Cranfield University. He graduated from Aston University with a degree in Chemical Engineering in 1975 and later obtained a PhD for work on innovation within the chemical industry. After a spell in industry he took up fu...

DRIVER (Chinese)


Outsourcing, Supplier Relations and Internationalisation: Global Sourcing Strategy as a Chinese puzzle

Mol, M.J.

Ondernemingen hebben vele doelen. Een belangrijk doel van ondernemingen is om voortdurend het bedrijfsresultaat te verbeteren. Het vakgebied strategisch management houdt zich bezig met de vraag welke methoden geschikt zijn om betere bedrijfsresultaten dan de concurrentie te behalen. Dit proefschrif...

DRIVER (Chinese)


New approaches to cross-strait integration and its impacts on Taiwan's domestic economy: an emerging "Chaiwan"?

Cheung, Gordon C. K.

Taiwan's Legislative Yuan and Presidential elections in January and March 2008 respectively re-orientated cross-Strait relations from hostility to co-operation. On 4 November 2008, Chen Yunlin, head of the Association for Relations Across the Taiwan Straits (ARATS), and Chiang Pin-kun (Jiang Bingkun...

DRIVER (Chinese)


New Approaches to Cross-Strait Integration and Its Impacts on Taiwan’s Domestic Economy: An Emerging “Chaiwan”?

Gordon C. K. Cheung; Durham University

Taiwan’s Legislative Yuan and Presidential elections in January and March 2008 respectively re-orientated cross-Strait relations from hostility to co-operation. On 4 November 2008, Chen Yunlin, head of the Association for Relations Across the Taiwan Straits (ARATS), and Chiang Pin-kun (Jiang Bingkun...

DRIVER (Chinese)


Marketing research for a Nordland fishing company in the Chinese market

Zhang, Hengtao; Zhang, Yuan

Masteroppgave i bedriftsøkonomi - Høgskolen i Bodø, 2010

DRIVER (Chinese)


Marketing Campaign in China case: MHG Systems

Yi, Liu

MHG Systems is a bio-energy ERP provider worldwide, but it has not operated in Chinese market so far. The aim of the thesis is to make a market campaign in China case. Find required partners and clean energy projects which are suitable for the service of MHG Systems.

DRIVER (Chinese)


MSG (Mould Supply Group)

Solberg Søilen, Klaus; Huber, Stefan

DRIVER (Chinese)


Culturele verschillen in de commerciële onderhandeling tussen Vlaanderen en China

PIETERS, Valérie

Het doel van deze eindverhandeling is na te gaan welke de voornaamste verschillen tussen de Vlaamse en Chinese zakencultuur zijn. Verder tracht deze studie weer te geven in hoeverre deze culturele verschillen een invloed hebben op de commerciële onderhandelingen. De resultaten kunnen als basis diene...

DRIVER (Chinese)


Chinese consumers concerns about food safety: Case of Tianjin

Zhang XiaoYong

The objective of this study is to gain an insight to Chinese consumers' knowledge and concerns over food safety from a case study in Tianjin city. The results indicate that Chinese consumers are very much concerned about food safety, particularly with regard to vegetables and dairy products. Chinese...

DRIVER (Chinese)


A customer survey of Chinese travelers in airport duty-free shops : Case: Finnair Plc & Finavia

Kwan, Siu Lan

The purpose of this research is to study the purchasing and shopping behavior of Chinese travelers, and evaluate their satisfaction with the service offered by Finnair and Finavia’s duty-free shops in Helsinki-Vantaa Airport. In addition, this thesis contributes some insights for case companies to a...

DRIVER (Chinese)


Zou, Huan; Ghuari, Pervez

DRIVER (Chinese)


Yung, Shiu-ching, James; 容紹靑

DRIVER (Chinese)


Kan, Nelson; 簡以能

DRIVER (Chinese)


Hung, Ying-ho, Billy; 洪英豪

DRIVER (Chinese)