Sample records for 销售调研 (marketing research)

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Travel behaviour of Chinese tourists living in the city of Beijing, China / Sun Minghui

Sun, Minghui

Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2008.

DRIVER (Chinese)


The dynamics of Chinese consumers: a case study of Shanghai food consumption

Zhang XiaoYong

Chinese consumers have been the most dynamic driving forces during China's two decades of reforms. The purpose of this research is to get insight into the Shanghai consumers' consumption, perceptions, and uses with regard to food products. It provides detailed information about consumers' consumptio...

DRIVER (Chinese)


The Difference between Chinese and Western Negotiations

Buttery, E. Alan; Leung, T. K. P.

Marketing has been defined in a number of ways, but invariably effective marketing is associated with the need to link producers and consumers (McCarthy and Perreault, 1993) or the need to facilitate exchanges (Kotler and Chandler, 1990; Lamb et al., 1994; Zikmund and D’Amico, 1989). Bennet (1988) o...

DRIVER (Chinese)


Professor John Bessant CV

Bessant, John

John Bessant is Professor of Innovation Management at the School of Management, Cranfield University. He graduated from Aston University with a degree in Chemical Engineering in 1975 and later obtained a PhD for work on innovation within the chemical industry. After a spell in industry he took up fu...

DRIVER (Chinese)


New Approaches to Cross-Strait Integration and Its Impacts on Taiwan’s Domestic Economy: An Emerging “Chaiwan”?

Gordon C. K. Cheung; Durham University

Taiwan’s Legislative Yuan and Presidential elections in January and March 2008 respectively re-orientated cross-Strait relations from hostility to co-operation. On 4 November 2008, Chen Yunlin, head of the Association for Relations Across the Taiwan Straits (ARATS), and Chiang Pin-kun (Jiang Bingkun...

DRIVER (Chinese)


Marketing research for a Nordland fishing company in the Chinese market

Zhang, Hengtao; Zhang, Yuan

Masteroppgave i bedriftsøkonomi - Høgskolen i Bodø, 2010

DRIVER (Chinese)


MSG (Mould Supply Group)

Solberg Søilen, Klaus; Huber, Stefan

DRIVER (Chinese)


A customer survey of Chinese travelers in airport duty-free shops : Case: Finnair Plc & Finavia

Kwan, Siu Lan

The purpose of this research is to study the purchasing and shopping behavior of Chinese travelers, and evaluate their satisfaction with the service offered by Finnair and Finavia’s duty-free shops in Helsinki-Vantaa Airport. In addition, this thesis contributes some insights for case companies to a...

DRIVER (Chinese)


Yung, Shiu-ching, James; 容紹靑

DRIVER (Chinese)