Sample records for MARKETING (marketing)

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Marketing Efficiency-A Case Study of Coconut Marketing in Puri District (Orissa)

Sahu, J.; Indian Society of Agricultural Marketing; Orissa State Agricultural Marketing Board

German National Library of Science and Technology (GetInfo) (German)


Marketing the University: A Student Centered Approach

Washburn, J. H.; Petroshius, S. M.; American Marketing Association

German National Library of Science and Technology (GetInfo) (German)


Marketing of Meat Animals and the Role of Weekly Markets

Subbarama Naidu, A.; Chandramouli, D.; Indian Society of Agricultural Marketing

German National Library of Science and Technology (GetInfo) (German)


Marketing of Livestock in Regulated Cattle Markets of Rajasthan

Sharma, A. K.; Vir Singh, R.; Rajasthan; India; State Agricultural Marketing Board, Jaipur

German National Library of Science and Technology (GetInfo) (German)


Marketing of Minor Forest Produce in Orissa-Issues and Implications

Atibudhi, H. N.; Indian Society of Agricultural Marketing; Orissa State Agricultural Marketing Board

German National Library of Science and Technology (GetInfo) (German)


Marketing Infrastructure and Agro-Processing Development : A Case study of Gujarat

Singh, S.; Punjab State Agricultural Marketing Board; Indian Society of Agricultural Marketing

German National Library of Science and Technology (GetInfo) (German)


Marketing Costs, Margins and Price-Spread for Major Agricultural Commodities of Rajasthan

Agarwal, N. L.; Rajasthan; India; State Agricultural Marketing Board, Jaipur; Indian Society of Agricultural Marketing

German National Library of Science and Technology (GetInfo) (German)


Internet Recruiting: A New Era of Job Marketing

Nuesca, D. L.; Capozzoli, E. A.; Atlantic Marketing Association

German National Library of Science and Technology (GetInfo) (German)


Sustainability Marketing in the German Food Processing Industry Nachhaltigkeits-Marketing in der deutschen Lebensmittelindustrie

Schmidt-Riediger, Birte

Food processing companies are confronted with numerous sustainability challenges (i.e. clear product declarations, pesticide-free fruit and vegetables, sustainable fishing, and safe working conditions). A possible way to deal with these issues can be found in the concept of sustainability marketing....

DRIVER (German)


Managing Marketing : Co-operatives in Horticultural Business in South Gujarat

Singh, S.; Tamil Nadu; Agricultural Marketing Board; Indian Society of Agricultural Marketing

German National Library of Science and Technology (GetInfo) (German)


Cape Verde: Marketing Good Governance Kap Verde: Die Vermarktung von Good Governance

Bruce Baker; Coventry University

Faced with a lack of natural resources Cape Verde has made good governance one of its most marketable products. Running parallel to the institutionalisation of democratic politics there has been an overhaul and growing sophistication in public administration, though certain weaknesses persist. This ...

DRIVER (German)


Social Media as a Marketing tool in the Music Industry : Case: ACE Revolutions

Schleusener, Christin

The idea for this research was given by the Finnish record and entertainment company ACE Revolutions. The young company is planning to expand its services and products into the German market via the Internet. With the help of Social Medias ACE Revolutions wants to create a virtual platform that allo...

DRIVER (German)


UK Combinable Crops Marketing Infrastructure: The Forces of Change

Bawcutt, D. E.; Tamil Nadu; Agricultural Marketing Board; Indian Society of Agricultural Marketing

German National Library of Science and Technology (GetInfo) (German)


An Analysis of Coffee Marketing under Regulatory Regime

Indira, M.; Indian Society of Agricultural Marketing; Orissa State Agricultural Marketing Board

German National Library of Science and Technology (GetInfo) (German)


Exploring New Directions in Social Marketing an Assessment of Training Health Providers in Rajasthan/India

Wils, Oliver; Engel, Erik; von Gayl, Caroline; Immel, Marion; Reber, Dirk; Satapathy, Debabrata

DRIVER (German)


Die Auto-Referenz des öffentlichen Nahverkehrs Selbst-, Konkurrenz- und Kundenbild im Marketing des Verbands Deutscher Verkehrsbetriebe

Gegner, Martin; Wissenschaftszentrum Berlin für Sozialforschung gGmbH

"In diesem Papier wird das Marketing deutscher Nahverkehrsbetriebe unter besonderer Berücksichtigung der Werbung ihres Branchenverbands analysiert. Es wird nachgewiesen, dass sich die leitbildenden Konzeptionen und Kampagnen auf überholte Annnahmen aus den 1980er Jahren beziehen und damit dem gesell...

DRIVER (German)


On the determination of advertising effectiveness. An emperical study of the German cigarette market.

Reuijl, Jan Christoffel,

An important obstacle to the development of advertising theory as a constituent part of marketing theory has been that many of the hypotheses formulated have so far been insufficiently tested. An important reason of this shortcoming is a serious lack of reliable data. This has led to controversial v...

DRIVER (German)


Study of alternative strategies to the task clarification activity of the market-pull product development process model

Motte, Damien

A very large majority of the current product development process models put forward in textbooks present a homogenous structure, what Ulrich & Eppinger 1 call the market-pull model, presented as a generic one, while other possible product development process models are merely seen as variants. This ...

DRIVER (German)


„So besch***en, dass man es kaum glauben möchte“ Greta Garbo und die Widrigkeiten der deutschen Filmproduktion, 1924

Vonderau, Patrick

This paper discusses Swedish-German film relations in the 1920s, focusing primarily upon the marketing policies of the German production company Trianon Film AG This study exemplifies “European” film marketing of the time, including its many difficulties. The final section of the paper presents new ...

DRIVER (German)


Plan de viabilidad de empresa ejecutora de estudios, proyectos y obra de eficiencia energética (geotermia)

Linares Ibáñez, Germán

El siguiente proyecto pretende analizar la viabilidad de creación de una nueva empresa. La metodología seguida para este análisis se basará en un estudio de mercado, un plan de marketing, un estudio sobre las necesidades tanto de recursos técnicos como humanos, un plan financiero y de rentabilidad y...

DRIVER (German)


Alte und neue Wege des Gemeinschaftsmarketings für Agrarprodukte und Lebensmittel

Kliebisch, Christoph; Rügge, Matthias

Gemeinschaftsmarketing für Agrarprodukte und Lebensmittel ist spätestens seit der Ein-führung des Absatzfondsgesetzes im Jahr 1969 das zentrale Instrument zur Absatzförde-rung in der Agrar- und Ernährungswirtschaft. Institutionalisiert in der Centralen Marketing-Gesellschaft der Deutschen Agrarwirts...

DRIVER (German)


The specificities of radical innovation

Motte, Damien; Yannou, Bernard; Bjärnemo, Robert

In this paper, we investigate a special case of new product development (NDP), that of radical innovation. When a company desires to go outside a current saturated market, it is necessary to offer a new product which is radically different from the competition. If successful, the offering will creat...

DRIVER (German)


Value Added Services und deren Management im Krankenhaus Value-added services and their management in hospitals

Wagner, Ulrich

Unternehmen des Güter produzierenden Sektors zeigen sich offen gegenüber den Entwicklungen des Marktes, indem sie mit zusätzlichen nutzenstiftenden Leistungen versuchen, den Wert und damit den Absatz ihrer Primärprodukte zu sichern und zu fördern. Dieses Instrumentarium erlaubt es ihnen, sich besser...

DRIVER (German)


The process of creating a nation-wide pool system for transport packaging - from vision to decision

Gustafsson, Kerstin

After several years of disussions, tests, investigations and additional tests, the suppliers and retailers within the Swedish business sector for food and commodities formed a jointly owned, non-profit company in 1997, which subsequently started in physical operations in 2000. This company, Svenska ...

DRIVER (German)


The Adoption of Business-to-Business E-Commerce: Empirical Evidence for German Companies

Bertschek, Irene; Fryges, Helmut

Although in its infancy, one promising application of Internet technology for firms is so-called Internet commerce or electronic commerce. This paper analyses the determinants of B2B (business-to-business) adoption borrowing from the literature on the adoption of new technologies and considering fac...

DRIVER (German)


Tagungsbericht: Qualitative Forschung: ein Nibelungenschatz, den es zu bergen gilt. BVM Conference: "Qualitative Marktforschung – State of the Art und Ausblick"

Kühn, Thomas

Am 9.3.2005 fand in Frank­furt am Main eine durch den Berufsverband der deutschen Markt- und Sozialforscher e.V. (BVM) organisierte Fachtagung mit dem Titel "Qualitative Marktforschung – State of the Art und Ausblick" statt, die aufgrund des regen Interesses am 20.4.2005 noch einmal wiederholt wurde...

DRIVER (German)


Professor John Bessant CV

Bessant, John

John Bessant is Professor of Innovation Management at the School of Management, Cranfield University. He graduated from Aston University with a degree in Chemical Engineering in 1975 and later obtained a PhD for work on innovation within the chemical industry. After a spell in industry he took up fu...

DRIVER (German)


Packaging and logistics interactions in retail supply chains

Hellström, Daniel; Saghir, Mazen

The impact of the packaging system on logistics processes along the supply chain is often implicitly and fragmentally recognized. In order to increase understanding of the impact of packaging on logistics, this paper provides a comprehensive overview of the interactions between the packaging system ...

DRIVER (German)


On the interaction between the engineering design and the development process models - Part II: Shortcomings and limitations

Motte, Damien; Bjärnemo, Robert; Yannou, Bernard

Models of the engineering design process and of the development process nowadays present similar forms in the engineering design literature and interact in a similar way. These models are often presented as generic, in order to be used in a wide area of applications. This interaction is however not ...

DRIVER (German)


New Approaches to Cross-Strait Integration and Its Impacts on Taiwan’s Domestic Economy: An Emerging “Chaiwan”?

Gordon C. K. Cheung; Durham University

Taiwan’s Legislative Yuan and Presidential elections in January and March 2008 respectively re-orientated cross-Strait relations from hostility to co-operation. On 4 November 2008, Chen Yunlin, head of the Association for Relations Across the Taiwan Straits (ARATS), and Chiang Pin-kun (Jiang Bingkun...

DRIVER (German)


Methodenbericht zum Projekt: Die Stimme der Medien im politischen Prozeß - Themen und Meinungen in Pressekommentaren

Eilders, Christiane; Lüter, Albrecht; Wissenschaftszentrum Berlin für Sozialforschung gGmbH

"In einem von der Deutschen Forschungsgemeinschaft geförderten und am Wissenschaftszentrum Berlin durchgeführten Projekt untersuchen wir anhand einer Inhaltsanalyse von Kommentaren überregionaler Tageszeitungen sowie von Anfragen und aktuellen Stunden im Bundestag, Parteiprogrammen und Regierungserk...

DRIVER (German)


Komandinio darbo ir organizacijos klimato raiškos ypatumai statutinėje viešojo sektoriaus organizacijoje: X rajono policijos komisariato situacija The Peculiarities of the Expression of Team Work and Organisational Climate in Statutory Public Sector Organisation: the Situation of the X District Police Headquarters

Beniušienė, Ineta

The aim of the authors of this paper is to analyse the expression of team work and organisational climate in X district police headquarters using two standardised tests – Team Work test (a standardised German test) and the test/instrument of Organisational Climate created by the scientific group of ...

DRIVER (German)


Komandinio darbo ir organizacijos klimato raiškos ypatumai statutinėje organizacijoje: Šiaulių teritorinės muitinės situacija The Possibilities of Assessment Command Work by ,, Team Pulls” and Organizations Climate in Statute Organizations: Situation in Siauliai Regional Customs office

Jurkevičius, Artūras

This post-graduate work is an independent part of a team research work. The aim of the project is to adapt the German team test “Team Plus” and new test Organisation Climate to Lithuanian cultural conditions. The writer this post-graduate work was trusted to try the test by investigating Regional Cu...

DRIVER (German)


Investeringar i kommunal infrastruktur: Förutsättningar för en målfokuserad investeringsverksamhet

Fjertorp, Jonas

Capital assets in local infrastructure constitute an overbearing concern for society, with the generation of benefits for the population being its prime purpose. Nevertheless, the conditions for the capital investment activities within local governments are diffuse. Which different kinds of investme...

DRIVER (German)


Drivers of the lifecycle - the example of the German insurance industry

Menhart, Michael; Rennhak, Carsten; School of International Business, Reutlingen

Lifecycles have been accepted widely as a matter of fact in business. Existing literature focuses on their theoretical implications for product managers and cor¬po¬rate strategists. There are major shortcomings of the research in that field concerning the populations covered (if at all, mostly hardw...

DRIVER (German)


Die Q-Methode. Ein innovatives Verfahren zur Erhebung subjektiver Einstellungen und Meinungen

Müller, Florian H.; Kals, Elisabeth

Die Q-Methode ist in der Tradition der deutschsprachigen Sozialforschung kaum bekannt. Die Q-Methode versteht sich als Forschungszugang an der Schnittstelle von qualitativen und quantitativen Methoden und wird besonders zur Erfassung komplexer Meinungsbilder, Einstellungen und Wertorientierungen aus...

DRIVER (German)


Demand-driven logistics from a packaging perspective

Nilsson, Fredrik; Pålsson, Henrik

During the last decade there has been a shift of focus from supply management towards demand management in logistics literature and practice. This article sets out to investigate what impact such a shift has on logistics, especially from a packaging perspective. An extensive literature review has be...

DRIVER (German)


Complex product form generation in industrial design: A bookshelf based on Voronoi diagrams

Nordin, Axel; Motte, Damien; Hopf, Andreas; Bjärnemo, Robert; Eckhardt, Claus

Complex product form generation methods have rarely been used within the field of industrial design. The difficulty in their use is mainly linked to constraints – such as functionality, production and cost – that apply to most products. By cou-pling a mathematically described morphology to an optimi...

DRIVER (German)