Sample records for marktforschung (marketing research)
from WorldWideScience.org

Sample records 1 - 20 shown. Select sample records:



5

Use of Scanner Data to Measure the Effects of Magazine Advertising and Frequency on Product Volume

McPheters, R. M.; European Society for Opinion and Marketing Research (ESOMAR); Japan Marketing Association
1992-01-01

German National Library of Science and Technology (GetInfo) (German)

9

The specificities of radical innovation

Motte, Damien; Yannou, Bernard; Bjärnemo, Robert

In this paper, we investigate a special case of new product development (NDP), that of radical innovation. When a company desires to go outside a current saturated market, it is necessary to offer a new product which is radically different from the competition. If successful, the offering will creat...

DRIVER (German)

10

The process of creating a nation-wide pool system for transport packaging - from vision to decision

Gustafsson, Kerstin

After several years of disussions, tests, investigations and additional tests, the suppliers and retailers within the Swedish business sector for food and commodities formed a jointly owned, non-profit company in 1997, which subsequently started in physical operations in 2000. This company, Svenska ...

DRIVER (German)

14

The Screen Paper: The Electronic Newspaper of the Future

Giner, J. A.; European Society for Opinion and Marketing Research (ESOMAR); Japan Marketing Association
1992-01-01

German National Library of Science and Technology (GetInfo) (German)

21

The Evolution of Marketing

Goodyear, M.; European Society for Opinion and Marketing Research
1999-01-01

German National Library of Science and Technology (GetInfo) (German)

22

The Effects of Trade Development on Marketing in the Nineties/Analysis of the Situation in Europe

Redwitz, G.; European Society for Opinion and Marketing Research (ESOMAR); Japan Marketing Association
1992-01-01

German National Library of Science and Technology (GetInfo) (German)

25

The 41st E.S.O.M.A.R. Marketing Research Congress : Lisbon, 4th - 8th September 1988: Special sessions

Marketing Research Congress < 41, 1988, Lisboa>; European Society for Opinion and Marketing Research
1988-01-01

German National Library of Science and Technology (GetInfo) (German)

26

The 41st E.S.O.M.A.R. Marketing Research Congress : Lisbon, 4th - 8th September 1988: General sessions

Marketing Research Congress < 41, 1988, Lisboa>; European Society for Opinion and Marketing Research
1988-01-01

German National Library of Science and Technology (GetInfo) (German)

28

Taking a Fresh Look at Old Markets - New Challenges to Multidomestic Marketing

Homma, N.; de Vulpian, A.; European Society for Opinion and Marketing Research (ESOMAR)
1992-01-01

German National Library of Science and Technology (GetInfo) (German)

29

Tagungsbericht: Qualitative Forschung: ein Nibelungenschatz, den es zu bergen gilt. BVM Conference: "Qualitative Marktforschung – State of the Art und Ausblick"

Kühn, Thomas

Am 9.3.2005 fand in Frank­furt am Main eine durch den Berufsverband der deutschen Markt- und Sozialforscher e.V. (BVM) organisierte Fachtagung mit dem Titel "Qualitative Marktforschung – State of the Art und Ausblick" statt, die aufgrund des regen Interesses am 20.4.2005 noch einmal wiederholt wurde...

DRIVER (German)

30

Study of alternative strategies to the task clarification activity of the market-pull product development process model

Motte, Damien

A very large majority of the current product development process models put forward in textbooks present a homogenous structure, what Ulrich & Eppinger 1 call the market-pull model, presented as a generic one, while other possible product development process models are merely seen as variants. This ...

DRIVER (German)

34

Social Media as a Marketing tool in the Music Industry : Case: ACE Revolutions

Schleusener, Christin

The idea for this research was given by the Finnish record and entertainment company ACE Revolutions. The young company is planning to expand its services and products into the German market via the Internet. With the help of Social Medias ACE Revolutions wants to create a virtual platform that allo...

DRIVER (German)

51

Professor John Bessant CV

Bessant, John

John Bessant is Professor of Innovation Management at the School of Management, Cranfield University. He graduated from Aston University with a degree in Chemical Engineering in 1975 and later obtained a PhD for work on innovation within the chemical industry. After a spell in industry he took up fu...

DRIVER (German)

53

Packaging and logistics interactions in retail supply chains

Hellström, Daniel; Saghir, Mazen

The impact of the packaging system on logistics processes along the supply chain is often implicitly and fragmentally recognized. In order to increase understanding of the impact of packaging on logistics, this paper provides a comprehensive overview of the interactions between the packaging system ...

DRIVER (German)

54

On the interaction between the engineering design and the development process models - Part II: Shortcomings and limitations

Motte, Damien; Bjärnemo, Robert; Yannou, Bernard

Models of the engineering design process and of the development process nowadays present similar forms in the engineering design literature and interact in a similar way. These models are often presented as generic, in order to be used in a wide area of applications. This interaction is however not ...

DRIVER (German)

55

Novel Segmentation Techniques. Emotions and Animals in Marketing

Guzman, C. Q.; Martinic, E.; European Society for Opinion and Marketing Research
1999-01-01

German National Library of Science and Technology (GetInfo) (German)

57
58

New Approaches to Cross-Strait Integration and Its Impacts on Taiwan’s Domestic Economy: An Emerging “Chaiwan”?

Gordon C. K. Cheung; Durham University

Taiwan’s Legislative Yuan and Presidential elections in January and March 2008 respectively re-orientated cross-Strait relations from hostility to co-operation. On 4 November 2008, Chen Yunlin, head of the Association for Relations Across the Taiwan Straits (ARATS), and Chiang Pin-kun (Jiang Bingkun...

DRIVER (German)

59

Multi-Cultural Marketing: the Asian Experience

Van Herk, M. C.; European Society for Opinion and Marketing Research
1993-01-01

German National Library of Science and Technology (GetInfo) (German)

62

Methodenbericht zum Projekt: Die Stimme der Medien im politischen Prozeß - Themen und Meinungen in Pressekommentaren

Eilders, Christiane; Lüter, Albrecht; Wissenschaftszentrum Berlin für Sozialforschung gGmbH

"In einem von der Deutschen Forschungsgemeinschaft geförderten und am Wissenschaftszentrum Berlin durchgeführten Projekt untersuchen wir anhand einer Inhaltsanalyse von Kommentaren überregionaler Tageszeitungen sowie von Anfragen und aktuellen Stunden im Bundestag, Parteiprogrammen und Regierungserk...

DRIVER (German)

65

Marketing to the Environmentally Sensitive Consumer of the 1990s

Yesk, A. J.; European Society for Opinion and Marketing Research (ESOMAR); Japan Marketing Association
1992-01-01

German National Library of Science and Technology (GetInfo) (German)

66

Marketing to Men in the Millennium

Assiotis, P.; Jones, D.; European Society of Opinion and Marketing Research (ESOMAR)
1998-01-01

German National Library of Science and Technology (GetInfo) (German)

67

Marketing of the Future. Back to Basics

Chicharro, P.; European Society for Opinion and Marketing Research
1999-01-01

German National Library of Science and Technology (GetInfo) (German)

68

Marketing de futuro. Regreso a los fundamentos

Chicharro, P.; European Society for Opinion and Marketing Research
1999-01-01

German National Library of Science and Technology (GetInfo) (German)

69

Marketing at the Opera; Research and Implementation

Lodder, T. M.; Toth, J.; European Society for Opinion and Marketing Research
1990-01-01

German National Library of Science and Technology (GetInfo) (German)

72

Marketing Research: Could Belgium Be the Western Europe's Microcosm?

Forges, C.; Bogaerts, D.; European Society for Opinion and Marketing Research
1993-01-01

German National Library of Science and Technology (GetInfo) (German)

74

Marketing Product Quality with Country Labels - The Key to Success or a Risky Adventure

Leibiger, R.; European Society for Opinion and Marketing Research (ESOMAR); Japan Marketing Association
1992-01-01

German National Library of Science and Technology (GetInfo) (German)

79

Komandinio darbo ir organizacijos klimato raiškos ypatumai statutinėje organizacijoje: Šiaulių teritorinės muitinės situacija The Possibilities of Assessment Command Work by ,, Team Pulls” and Organizations Climate in Statute Organizations: Situation in Siauliai Regional Customs office

Jurkevičius, Artūras

This post-graduate work is an independent part of a team research work. The aim of the project is to adapt the German team test “Team Plus” and new test Organisation Climate to Lithuanian cultural conditions. The writer this post-graduate work was trusted to try the test by investigating Regional Cu...

DRIVER (German)

80

Investeringar i kommunal infrastruktur: Förutsättningar för en målfokuserad investeringsverksamhet

Fjertorp, Jonas

Capital assets in local infrastructure constitute an overbearing concern for society, with the generation of benefits for the population being its prime purpose. Nevertheless, the conditions for the capital investment activities within local governments are diffuse. Which different kinds of investme...

DRIVER (German)

83

How Media/Message Synergy Contributes to Total Quality Perceptions

McQueen, J.; European Society for Opinion and Marketing Research (ESOMAR); Japan Marketing Association
1992-01-01

German National Library of Science and Technology (GetInfo) (German)

85

Great Expectations: The Impact of Network Television Program Sponsorship

Delaney, T. F.; European Society for Opinion and Marketing Research (ESOMAR); Japan Marketing Association
1992-01-01

German National Library of Science and Technology (GetInfo) (German)

90

Evolving Retail Structures and Practices in the Marketing of FMCG in Warsaw, St. Petersburg and Moscow

Rossides, N. J.; European Society for Opinion and Marketing Research (ESOMAR); Japan Marketing Association
1992-01-01

German National Library of Science and Technology (GetInfo) (German)

92

Effective Advertising Strategies for the New Media and Marketing Environment

Moore, J.; European Society for Opinion and Marketing Research (ESOMAR); Japan Marketing Association
1992-01-01

German National Library of Science and Technology (GetInfo) (German)

94

Die Q-Methode. Ein innovatives Verfahren zur Erhebung subjektiver Einstellungen und Meinungen

Müller, Florian H.; Kals, Elisabeth

Die Q-Methode ist in der Tradition der deutschsprachigen Sozialforschung kaum bekannt. Die Q-Methode versteht sich als Forschungszugang an der Schnittstelle von qualitativen und quantitativen Methoden und wird besonders zur Erfassung komplexer Meinungsbilder, Einstellungen und Wertorientierungen aus...

DRIVER (German)

96

Demand-driven logistics from a packaging perspective

Nilsson, Fredrik; Pålsson, Henrik

During the last decade there has been a shift of focus from supply management towards demand management in logistics literature and practice. This article sets out to investigate what impact such a shift has on logistics, especially from a packaging perspective. An extensive literature review has be...

DRIVER (German)

102

Complex product form generation in industrial design: A bookshelf based on Voronoi diagrams

Nordin, Axel; Motte, Damien; Hopf, Andreas; Bjärnemo, Robert; Eckhardt, Claus

Complex product form generation methods have rarely been used within the field of industrial design. The difficulty in their use is mainly linked to constraints – such as functionality, production and cost – that apply to most products. By cou-pling a mathematically described morphology to an optimi...

DRIVER (German)

104

Building on Product Quality: An International Case History

Comber, M.; Gordon, S.; European Society for Opinion and Marketing Research (ESOMAR)
1992-01-01

German National Library of Science and Technology (GetInfo) (German)

105

Brand Keys: Harnessing the Power of Consumer Bonding

Passikoff, R. K.; European Society for Opinion and Marketing Research (ESOMAR); Japan Marketing Association
1992-01-01

German National Library of Science and Technology (GetInfo) (German)

106
114

Adapting Research to the New World of Marketing

Fabian, G. S.; European Society for Opinion and Marketing Research (ESOMAR); Japan Marketing Association
1992-01-01

German National Library of Science and Technology (GetInfo) (German)

117

A Global Marketing Strategy Responding to National Cultures

Kosaka, H.; European Society for Opinion and Marketing Research (ESOMAR); Japan Marketing Association
1992-01-01

German National Library of Science and Technology (GetInfo) (German)