Young consumers'' evaluations of diffusion brands
Phau, Ian; Cheong, Edith
German National Library of Science and Technology (GetInfo) (German)
Young Kazakhstan consumers: catch them if you can
III, George R. Pool; Potluri, Rajasekhara Mouly; Tatinbekovna, Saule Madibaeva
Will ethical consumers sustain their values in the global credit crunch?
Pelsmacker, Patrick de; Carrigan, Marylyn
Why marketers need a new concept of culture for the global knowledge economy
What makes me cool? Estonian tweens'' interpretative repertoires
Kalmus, Veronika; Keller, Margit
What is the meaning of "price" and "being expensive" for children?
Use of persuasion knowledge by the millennial generation
Taylor, D. Christopher; Henrie, Kenneth M.
Understanding what Christmas gifts mean to children
Laaksonen, Pirjo; Halkoaho, Jenniina
Tween girls'' perception of gender roles and gender identities: a qualitative study
Tufte, Birgitte; Williams, Russell B.; Cappello, Gianna
The tweens market and responses to advertising in Denmark and Hong Kong
Tufle, Birgitte; Andersen, Lars P.; Rasmussen, Jeanette
The role of school in reducing the prevalence of child obesity
The role of school and university teachers as part-time marketers
Cambra-Berdún, Jesús; Cambra-Fierro, Jesús
The influence of vicarious role models on purchase intentions of Botswana teenagers
The influence of money attitudes on young Chinese consumers'' compulsive buying
Shen, Zhe; Jin, Wenji; Jiang, Ying
The identification and satisfaction of consumer analysis-driven information needs of marketers on the WWW
Tuzhilin, Alexander; Stein, Roger; Sen, Shahana
The gifts we buy for children
Parsons, Andrew G.; Ballantine, Paul W.
The everyday practices surrounding young people''s food consumption
Maclaran, Pauline; Chitakunye, David P.
The effect of Malaysian teenagers'' ethnicities, influence strategies and family purchase decisions of mobile phones
Jamil, Norina Ahmad; Fikry, Amily
The dilemma of flavor and color in the choice of packaging by children
Guichard, Nathalie; Gollety, Mathilde
The construction of fun in food advertisements targeting children
Iulio, Simona De
Spending their way to adulthood: consumption outside the nest
McNeill, Lisa S.; Penman, Sarah
Spatial visualization and the gender gap in videogame interest among young adults
Dean, Dwane H.
Shopping with mum - mother and daughter consumer socialization
Huddleston, Patricia; Minahan, Stella
Sales promotion - a missed opportunity for services marketers?
Peattie, Ken; Peattie, Sue
Rental experience and likelihood to purchase rental car insurance among young adults
Dean, Dwane H.
Relationships between engineers and marketers within new product development: An Anglo-German comparison
Shaw, Christopher T; Enke, Margit; Shaw, Vivienne
Relationship unrest - A strategic perspective for business-to-business marketers
Evans, Kenneth R.; Good, David J.
Evans, Kenneth R; Good, David J
Regulating child-related advertising in Nigeria
Product categories, returns policy and pricing strategy for e-marketers
Privacy and one-to-one marketing: resolving the conflict
Franzak, Frank; Pitta, Dennis A.; Laric, Michael
Parental mediation of children''s TV viewing in China: an urban-rural comparison
Parent-adolescent interaction and the family''s effect on adolescent TV skepticism: an empirical analysis with Turkish consumers
Altintas, M. Hakan; Ozdogan, F. Bahar
New marketing, improved marketing, apocryphal marketing: Is one marketing concept enough?
Narrowing the skills gap for marketers of the future
Dacko, Scott G.
Moral Schemas and Business Practices: The Ethics of Guangzhou Migrant Marketers
Liu, Xiangyang; Liu, Shanshi; Leung, Alicia
Marketing to children: a planning framework
Dasgupta, Pinaki; Sharma, Ruppal Walia
Marketing to children and teens on Australian food company web sites
Jones, Sandra C.; Reid, Amanda
Marketing services more effectively with neuromarketing research: a look into the future
Fugate, Douglas L.
Marketers'' and Consumers'' Concurring Perceptions of Market Structure
Chernatony, Leslie de
Marketers with MBAs: bridging the thinking-doing divide
Bruce, Grady; Schoenfeld, Gregg
Magnetism of shopping malls on young Turkish consumers
Sezer, Filiz Senkal; Arslan, Tulin Vural; Isigicok, Erkan
Little Emperors grown up: a case study of cosmetic usage
Lerman, Dawn; Scelzo, Tracy
Life is not a shopping cart: three keys to building brands and improving customer loyalty
Knowing the child consumer: historical and conceptual insights on qualitative children''s consumer research
Cook, Daniel Thomas
Jordanian children''s perception of fathers'' communication structures and patterns: scales revision and validation
Al-Zu'bi, A.; Worsdale, G.; Crowther, G.
Internet addiction among Turkish young consumers
Çobanoglu, Emine; Aslanbay, Yonca; Aslanbay, Muhiddin
Influence of television advertising on adolescents in China: an urban-rural comparison
Cai, Xiao; Chan, Kara
Influence of children on purchasing decisions of well-to-do families
Alkibay, Sanem; Isin, F. Bahar
Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers
George, Babu P.; Yaoyuneyong, Gallayanee
Impact of the internet on teenagers'' influence on family purchases
Medury, Y.; Kaur, Anupriya
Idolizing sport celebrities: a gateway to psychopathology?
Sierra, Jeremy J.; Hyman, Michael R.
How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry
Ogba, Ike-Elechi; Johnson, Rebecca
How do children develop their aesthetic sensibility?
Lagier, Joëlle; Ezan, Pascale
How can food become fun? Exploring and testing possibilities …
Boireau, Nathalie; Brougère, Gilles; Ville, Valerie-Inès de la
Good marketers know the score
Gender portrayal in food and beverage advertisements in Hong Kong: a content analytic study
Furnham, Adrian; Li, Jessica
Futures dilemmas for marketers: can stakeholder analysis add value?
From fun foods to fun stores
Cochoy, Franck; Baudrin, Mathieu; Barrey, Sandrine
Food on young children''s television in the UK
Newman, Nicki; Oates, Caroline J.
Financial decision support for marketers in the Norwegian fishing and furniture industries
Voldsund, Terje; Helgesen, Øyvind
Exploring the differences between accountants and marketers in terms of information sharing
Exploring locality and college binge drinking: a Polish and Canadian perspective
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Siemieniako, Dariusz
Exergaming: virtual inspiration, real perspiration
Klein, Matthew J.; Simmers, Christina S.
Ethnic advertising: adolescents'' attitudes towards target and non-target advertisements
Butt, Muhammad Mohsin; Run, Ernest Cyril de
Education and pleasure: the paradox of food consumption
Does marketing undermine public health?
Royne, Marla B.; Levy, Marian
Do services marketers'' success measures match their strategies?
Cherian, Joseph; Manion, Michael T.
Determinants for materialism among adolescents in Singapore
Ferle, Carrie La; Chan, Kara
Credit card use: disposable income and employment status
Fogel, Joshua; Schneider, Mayer
Countering negative country-of-origin effects: The role of evaluation mode
Chen, Chia-Yi; Wang, Tzu-Yun; Chu, Po-Young
Contests: from a young consumer''s perspective
Conspicuous consumption patterns of Turkish youth: case of cellular phones
Gul, Ekrem; Acikalin, Sezgin; Develioglu, Kazim
Chinese "Little Emperor", cultural values and preferred communication sources for university choice
Chung, Kim-Choy; Holdsworth, David K.; Li, Yongqiang
Children''s influences on family decision making in Hong Kong
Wut, Tai Ming; Chou, Ting-Jui
Children playing and learning in an online environment: a review of previous research and an examination of six current web sites
Harding, Jacqueline; Parry, Becky; Szakacs, Judit
Children and business: pluralistic ethics of marketers
Child consumption of fun food: between deviating practice and re-appropriating food-use
Building corporate reputation with stakeholders: Exploring the role of message ambiguity for social marketers
Beverland, Michael; Dickinson-Delaporte, Sonia; Lindgreen, Adam
Beyond semiotics and hermeneutics: Discourse analysis as a way to interpret consumers'' discourses and experiences
Banking on the youth: the case for finer segmentation of the youth market
Foscht, Thomas; Chia, Swee-Lim; III, Cesar Maloles
Approaching children in experience advertising: Danish amusement parks 1969-2008
Applying lead user theory to young adults
Oosterloo, N.; Achterkamp, M.C.; Kratzer, J.
Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content
Eagle, Lynne; Báez, Carlos; Dahl, Stephan
An exploratory study of young Chinese customers'' online shopping behaviors and service quality perceptions
Meng, Juan (Gloria); Mummalaneni, Venkatapparao
An exploration of adolescent snacking conventions and dilemmas
Pedersen, Susanne; Jensen, Birger Boutrup; Bech-Larsen, Tino
An ethnography of the transfer of food learning within the family
Ayadi, Kafia; Bree, Joël
An Exploratory Comparison of Ethical Perceptions of Mexican and U.S. Marketers
Heiss, Christina; Marta, Janet; Lurgio, Steven
Ambiguities and paradoxes in children''s talk about marketing breakfast cereals with toys
Alcohol consumption among young consumers: a review and recommendations
Markewich, Evan; Cismaru, Magdalena; Lavack, Anne M.
Alcohol advertising and young people''s drinking
Gunter, Barrie; Touri, Maria; Hansen, Anders
Advertising to Chinese children
Valero, Marisa Planells
A study of financial awareness among youths
Yong, Lisa H.L.; Nga, Joyce K.H.; Sellappan, Rathakrishnan D.
A path model of perceived financial risk in casino blackjack
Dean, Dwane H.
A history of candy and of food culture in western children: sixteenth century to the present
A cultural analysis of Japanese tourists: challenges for tourism marketers
Reisinger, Yvette; Turner, Lindsay
"The Coke side of life" - an exploration of pre-schoolers'' constructions of product and selves through talk-in-interaction around Coca-Cola
"It does my head in … buy it, buy it, buy it!" The commercialisation of UK children''s web sites
"Bend it like Beckham": the influence of sports celebrities on young adult consumers
Phau, Ian; Pougnet, Sonia; Dix, Steve
"As soon as you get on Bebo you just go mad": young consumers and the discursive construction of teenagers online
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