The African American Women and Mass Media (AAMM) campaign in Georgia: quantifying community response to a CDC pilot campaign.

Science.gov (United States)

Hall, Ingrid J; Johnson-Turbes, Ashani; Berkowitz, Zahava; Zavahir, Yasmine

2015-05-01

To evaluate whether a culturally appropriate campaign using "Black radio" and print media increased awareness and utilization of local mammography screening services provided by the Centers for Disease Control and Prevention's National Breast and Cervical Cancer Early Detection Program among African American women. The evaluation used a quasi-experimental design involving data collection during and after campaign implementation in two intervention sites in GA (Savannah with radio and print media and Macon with radio only) and one comparison site (Columbus, GA). We used descriptive statistics to compare mammography uptake for African American women during the initial months of the campaign (8/08-1/09) with the latter months (2/09-8/09) and a post-campaign (9/09-12/09) period in each of the study sites. Comparisons of monthly mammogram uptake between cities were performed with multinomial logistic regression. We assumed a p value campaign to the later period. However, the increase did not persist in the post-campaign period. Analysis comparing monthly mammogram uptake in Savannah and Macon with Columbus showed a significant increase in uptake from the first to the second period in Savannah only (OR 1.269, 95 % CI (1.005-1.602), p = 0.0449). Dissemination of health promotion messages via a culturally appropriate, multicomponent campaign using Black radio and print media was effective in increasing mammogram uptake in Savannah among low-income, African American women. Additional research is needed to quantify the relative contribution of campaign radio, print media, and community components to sustain increased mammography uptake.

Multi-angle polarimeter inter-comparison: the PODEX and ACEPOL field campaigns

Science.gov (United States)

Knobelspiesse, K. D.; Tan, Q.; Redemann, J.; Cairns, B.; Diner, D. J.; Ferrare, R. A.; van Harten, G.; Hasekamp, O. P.; Kalashnikova, O. V.; Martins, J. V.; Yorks, J. E.; Seidel, F. C.

2017-12-01

A multi-angle polarimeter has been proposed for the NASA Aerosol-Cloud-Ecosystem (ACE) mission, recommended by the National Research Council's Decadal Survey. Such instruments are uncommon in orbit, and there is a great diversity of prototype instrument characteristics. For that reason, NASA funded two field campaigns where airborne polarimeter prototypes were deployed on the high altitude ER-2 aircraft. The first field campaign, POlarimeter DEfinition EXperiment (PODEX), was carried out in southern California in early 2013. Three polarimeters participated: the Airborne Multi-angle SpectroPolarimeter Imager (AirMSPI), the Passive Aerosol and Cloud Suite (PACS) and the Research Scanning Polarimeter (RSP). PACS, on its first deployment, suffered detector problems, while AirMSPI and RSP performed within expectations. Initial comparisons of AirMSPI and RSP observations found Degree of Linear Polarization (DoLP) biases. Following corrections to both instrument's calibration and/or geolocation techniques, these issues have improved. We will present the details of this comparison. The recent ACEPOL mission returned to southern California in October-November with a larger compliment of multi-angle polarimeters. This included AirMSPI and RSP, like in PODEX. Additional polarimetric instruments included AirHARP (Airborne HyperAngular Rainbow Polarimeter, a successor to PACS) and SPEX Airborne (SPectropolarimeter for Planetary Exploration). Two Lidars were also deployed: The High Spectral Resolution Lidar -2 (HSRL-2) and the Cloud Physics Lidar (CPL). While data processing is still underway, we will describe the objectives of this campaign and give a preview of what to expect in subsequent analysis.

ECHIDNA LIDAR Campaigns: Forest Canopy Imagery and Field Data, U.S.A., 2007-2009

Data.gov (United States)

National Aeronautics and Space Administration — ABSTRACT: This data set contains forest canopy scan data from the Echidna Validation Instrument (EVI) and field measurements data from three campaigns conducted in...

CoMStOC vs. International Solar Month - Experience gained and lessons learned from SMM campaigns

Science.gov (United States)

Schmelz, J. T.

1991-01-01

The factors that should be addressed by the organizers of a solar observing campaign are outlined and described. Two recent solar observing campaigns are compared and discussed. Lessons learned from these and other campaigns involving the SMM satellite are analyzed and advice for future campaigns is offered.

Safety campaigns. TIS Launches New Safety Information Campaign

CERN Multimedia

2001-01-01

Need to start a new installation and worried about safety aspects? Or are you newly responsible for safety matters in a CERN building? Perhaps you're simply interested in how to make the working environment safer for yourself and your colleagues. Whatever the case, a new information campaign launched by TIS this week can help. The most visible aspects of the new campaign will be posters distributed around the Laboratory treating a different subject each month. The Web site - http://safety.cern.ch/ - which provides all safety related information. But these are not the only aspects of the new campaign. Members of the TIS/GS group, whose contact details can be found on the safety web site, are available to give information and advice on a one-to-one basis at any time. The campaign's launch has been timed to coincide with European Safety Week, organized by the European Agency for Safety and Health at Work and the subject treated in the first posters is safety inspection. This particular topic only concerns thos...

Report of second LASFLEUR field campaign for remote sensing of vegetation health: ENEA contribution

Energy Technology Data Exchange (ETDEWEB)

Barbini, R; Colao, F; Fantoni, R; Palucci, A; Ribezzo, S [ENEA, Frascati (Italy). Dipt. Sviluppo Tecnologie di Punta

1993-09-15

The second European joint field campaign for the remote sensing of vegetation health was held in Oberpfaffenhofen (D) (30 Jun-9 Jul 1992) within the framework of the EUREKA/LASFLEUR Project. Italian groups, from ENEA (Italian Agency for Energy, New Technologies and the Environment), CNR (Italian National Research Council) and Viterbo University participated in this campaign together with German, French and Swedish groups from different institutes. On the occasion of this campaign, the lidar (light detection and ranging) fluorosensor system built at ENEA Frascati for the remote sensing of water and territory was improved, on the basis of the former field experience on plant fluorescence remote detection gained during the first LASFLEUR campaign held in Viterbo, and carried out on-site by means of a movable container. The new version of the set-up is presented here, together with the measurements performed on the available targets (spruce, maple, elm and cornel trees, and mais plants). Data analysis is discussed in detail, attempting to correlate the present spectral domain measurements with the plant photosynthetic activity under different weather and (nutrition or water) stress conditions. Several correlations were found between different pigment concentrations in various vegetables and spectrally resolved remote sensed data on the same species. It was demonstrated that the measurements, when performed from an airborne platform, would allow for a remote vegetation recognition across large areas (monitoring cultivations or forests). Part of the campaign was dedicated to the inter-calibration of different lidar systems operating in the spectrally resolved mode: this point is discussed here as well. Some conclusions drawn at the end of the LASFLEUR project Phase 1 are presented at the end of this report, as discussed during the last Project Workshop held in Florence from October 22nd to 26th, 1992.

Do social marketing campaigns in health work? A critical analysis of four UK campaigns

OpenAIRE

Coope, David

2007-01-01

This management project looks at four recent social marketing campaigns in the field of health in the UK to determine whether such campaigns work. The project critically analyses the marketing campaigns used, and aims to determine the range of factors that create a successful social marketing campaign in health. There is analysis of four case studies undertaken after secondary research into social marketing campaigns run by a range of different organisations. The case studies are the ...

Report of first LASFLEUR field campaign for remote sensing of vegetation health: ENEA contribution

International Nuclear Information System (INIS)

Barbini, R.; Colao, F.; Fantoni, R.; Palucci, A.; Ribezzo, S.

1992-11-01

The first European joint field campaign for the remote sensing of vegetation health was held in Viterbo (October 6 to 18, 1991) within the framework of the EUREKA/LASFLEUR project. Italian groups, from universities, ENEA (Italian Agency for Energy, New Technologies and the Environment) and CNR (Italian National Research Council), participated in this campaign together with several German groups from different institutes. The LIDAR (light detection and ranging) fluorosensor system built at the ENEA Frascati Research Center for the remote sensing of water and land was modified to detect fluorescence from trees in a field experiment. The new version of the set-up is presented in this paper together with the spectral and time resolved measurements that were performed. Results are discussed in view of correlating present data with the plant photosynthesis activity under different weather conditions and water stresses

Measurements of nitric oxide and ammonia soil fluxes from a wet savanna ecosystem site in West Africa during the DACCIWA field campaign

Science.gov (United States)

Pacifico, Federica; Delon, Claire; Jambert, Corinne; Durand, Pierre; Morris, Eleanor; Evans, Mat J.; Lohou, Fabienne; Derrien, Solène; Donnou, Venance H. E.; Houeto, Arnaud V.; Reinares Martinez, Irene; Brilouet, Pierre-Etienne

2018-03-01

It is important to correctly simulate biogenic fluxes from soil in atmospheric chemistry models at a local and regional scale to study air pollution and climate in an area of the world, West Africa, that has been subject to a strong increase in anthropogenic emissions due to a massive growth in population and urbanization. Anthropogenic pollutants are transported inland and northward from the mega cities located on the coast, where the reaction with biogenic emissions may lead to enhanced ozone production outside urban areas, as well as secondary organic aerosols formation, with detrimental effects on humans, animals, natural vegetation and crops. Here we present field measurements of soil fluxes of nitric oxide (NO) and ammonia (NH3) observed over four different land cover types, i.e. bare soil, grassland, maize field and forest, at an inland rural site in Benin, West Africa, during the DACCIWA field campaign in June and July 2016. We observe NO fluxes up to 48.05 ngN m-2 s-1. NO fluxes averaged over all land cover types are 4.79 ± 5.59 ngN m-2 s-1, maximum soil emissions of NO are recorded over bare soil. NH3 is dominated by deposition for all land cover types. NH3 fluxes range between -6.59 and 4.96 ngN m-2 s-1. NH3 fluxes averaged over all land cover types are -0.91 ± 1.27 ngN m-2 s-1 and maximum NH3 deposition is measured over bare soil. The observations show high spatial variability even for the same soil type, same day and same meteorological conditions. We compare point daily average measurements of NO emissions recorded during the field campaign with those simulated by GEOS-Chem (Goddard Earth Observing System Chemistry Model) for the same site and find good agreement. In an attempt to quantify NO emissions at the regional and national scale, we also provide a tentative estimate of total NO emissions for the entire country of Benin for the month of July using two distinct methods: upscaling point measurements and using the

Increasing the dose of television advertising in a national antismoking media campaign: results from a randomised field trial.

Science.gov (United States)

McAfee, Tim; Davis, Kevin C; Shafer, Paul; Patel, Deesha; Alexander, Robert; Bunnell, Rebecca

2017-01-01

While antismoking media campaigns have demonstrated effectiveness, less is known about the country-level effects of increased media dosing. The 2012 US Tips From Former Smokers (Tips) campaign generated approximately 1.6 million quit attempts overall; however, the specific dose-response from the campaign was only assessed by self-report. Assess the impact of higher ad exposure during the 2013 Tips campaign on quit-related behaviours and intentions, campaign awareness, communication about campaign, and disease knowledge. A 3-month national media buy was supplemented within 67 (of 190) randomly selected local media markets. Higher-dose markets received media buys 3 times that of standard-dose markets. We compared outcomes of interest using data collected via web-based surveys from nationally representative, address-based probability samples of 5733 cigarette smokers and 2843 non-smokers. In higher-dose markets, 87.2% of smokers and 83.9% of non-smokers recalled television campaign exposure versus 75.0% of smokers and 73.9% of non-smokers in standard-dose markets. Among smokers overall, the relative quit attempt rate was 11% higher in higher-dose markets (38.8% vs 34.9%; pmedia campaign compared standard and higher doses by randomisation of local media markets. Results demonstrate the effectiveness of a higher dose for engaging non-smokers and further increasing quit attempts among smokers, especially African-Americans. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/.

What makes or breaks a health fundraising campaign on twitter?

NARCIS (Netherlands)

Prasetyo, N.D.; Hauff, C.; Nguyen, D.; Broek, T.A. van den; Hiemstra, D.

2015-01-01

Health campaigns that aim to raise awareness and subsequently raise funds for research and treatment are commonplace. While many local campaigns exist, very few attract the attention of a global audience. One of those global campaigns is Movember, an annual campaign during the month of November,

Electric field measurements in a NLC/PMSE region during the MASS/ECOMA campaign

Directory of Open Access Journals (Sweden)

M. Shimogawa

2009-04-01

Full Text Available We present results of electric field measurements made during the MASS rocket campaign in Andøya, Norway into noctilucent clouds (NLC and polar mesospheric summer echoes (PMSE on 3 August 2007. The instrument used high input-impedance preamps to measure vertical and horizontal electric fields. No large-amplitude geophysical electric fields were detected in the cloud layers, but significant levels of electric field fluctuations were measured. Within the cloud layer, the probe potentials relative to the rocket skin were driven negative by incident heavy charged aerosols. The amplitude of spikes caused by probe shadowing were also larger in the NLC/PMSE region. We describe a method for calculating positive ion conductivities using these shadowing spike amplitudes and the density of heavy charged aerosols.

Atmospheric measurements of hydroperoxides and aldehydes during field campaigns : new results due to improvement of measurements techniques

Science.gov (United States)

François, S.; Sowka, I.; Poulain, L.; Monod, A.; Wortham, H.

2003-04-01

Hydroperoxides and aldehydes are considered as atmospheric reservoirs of OH, HO_2 and RO_2 radicals and can reflect the oxidizing levels of the atmosphere. They are considered as important gas phase photo-oxidants present in the atmosphere. However, the atmospheric role of these compounds can vary from one species to another, therefore it is essential to investigate their measurement and speciation in the atmosphere. Atmospheric measurements were realized during two different field campaigns in the Marseilles area (France). Hydroperoxides were trapped in aqueous phase, with a glass coil and analyzed by HPLC/fluorescence detector with post column derivatization. Aldehydes were trapped in a liquid phase containing 2-4 DNPH, with a mist chamber and analyzed by HPLC/UV. The analytical techniques provided individual separation and quantification of seven hydroperoxides (hydrogen peroxide, hydroxymethyl hydroperoxide, bis(hydroxymethyl) peroxide, 1-hydroxyethyl hydroperoxide, methyl hydroperoxide, ethyl hydroperoxide and peroxyacetic acid) and eleven volatile aldehydes (formaldehyde, acetaldehyde, acrolein, acetone, propionaldehyde, crotonaldehyde, butyraldehyde, benzaldehyde, glyoxal, valeraldehyde and methylglyoxal). The first field campaign was part of the ESCOMPTE project (June 4th to July 16th 2001). During this campaign five different sampling sites, at low altitudes (<= 285 m), were investigated (maritime, urban, sub-industrial, biogenic and rural sites) and atmospheric measurements were realized during photochemical air pollution events. The second field campaign was part of the BOND project (July 2nd to July 14th 2002). Atmospheric measurements of hydroperoxides were carried out on one biogenic site, at altitude 690 m. The measurement system was improved allowing online sampling and analysis. During these field campaigns collection efficiencies were better than 96% for hydroperoxides, and from 78% to 96% for aldehydes. Detection limits were between 7,3× 10-3 �

EPIC Calibration/Validation Experiment Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Koch, Steven E [National Severe Storm Laboratory/NOAA; Chilson, Phillip [University of Oklahoma; Argrow, Brian [University of Colorado

2017-03-15

A field exercise involving several different kinds of Unmanned Aerial Systems (UAS) and supporting instrumentation systems provided by DOE/ARM and NOAA/NSSL was conducted at the ARM SGP site in Lamont, Oklahoma on 29-30 October 2016. This campaign was part of a larger National Oceanic and Atmospheric Administration (NOAA) UAS Program Office program awarded to the National Severe Storms Laboratory (NSSL). named Environmental Profiling and Initiation of Convection (EPIC). The EPIC Field Campaign (Test and Calibration/Validation) proposed to ARM was a test or “dry-run” for a follow-up campaign to be requested for spring/summer 2017. The EPIC project addresses NOAA’s objective to “evaluate options for UAS profiling of the lower atmosphere with applications for severe weather.” The project goal is to demonstrate that fixed-wing and rotary-wing small UAS have the combined potential to provide a unique observing system capable of providing detailed profiles of temperature, moisture, and winds within the atmospheric boundary layer (ABL) to help determine the potential for severe weather development. Specific project objectives are: 1) to develop small UAS capable of acquiring needed wind and thermodynamic profiles and transects of the ABL using one fixed-wing UAS operating in tandem with two different fixed rotary-wing UAS pairs; 2) adapt and test miniaturized, high-precision, and fast-response atmospheric sensors with high accuracy in strong winds characteristic of the pre-convective ABL in Oklahoma; 3) conduct targeted short-duration experiments at the ARM Southern Great Plains site in northern Oklahoma concurrently with a second site to be chosen in “real-time” from the Oklahoma Mesonet in coordination with the (National Weather Service (NWS)-Norman Forecast Office; and 4) gain valuable experience in pursuit of NOAA’s goals for determining the value of airborne, mobile observing systems for monitoring rapidly evolving high-impact severe weather

Precipitation and Hydrology Experiment Counter-Flow Spectrometer and Impactor Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Poellot, Michael [University of North Dakota

2016-03-01

The U.S. Department of Energy (DOE)’s Atmospheric Radiation Measurement (ARM) Climate Research Facility Aerial Facility (ARM AAF) counter-flow spectrometer and impactor (CSI) probe was flown on the University of North Dakota Cessna Citation research aircraft during the Integrated Precipitation and Hydrology Experiment (IPHEX). The field campaign took place during May and June of 2014 over North Carolina and its coastal waters as part of a National Aeronautics and Space Administration (NASA) Global Precipitation Measurement validation campaign. The CSI was added to the Citation instrument suite to support the involvement of Jay Mace through the NASA Advanced Composition Explorer (ACE) satellite program and flights of the NASA ER-2 aircraft, which is a civilian version of the Air Force’s U2-S reconnaissance platform. The ACE program funded extra ER-2 flights to focus on clouds that are weakly precipitating, which are also of interest to the Atmospheric System Research program sponsored by DOE.

Follow-up measles campaign in the Dominican Republic.

Science.gov (United States)

1998-12-01

The Dominican Republic conducted a national follow-up measles vaccination campaign 6 weeks after sustaining heavy damage from Hurricane Georges, on November 6-12, targeting 830,517 children aged 9 months to 5 years in 29 provinces and the capital city. This campaign was the first mass vaccination effort in the country, following the beginning of the decentralized delivery of health services. Priority was given to vaccinating against diphtheria, whooping cough, and tetanus, especially in refugee camps. More than 500,000 vaccines were given to different age groups, with almost 100,000 of those immunized under 5 years old. Children aged 9 months to 5 years were targeted for immunization regardless of their vaccination status. At the same time, children aged 2 months through 2 years were immunized against poliomyelitis. Vaccination activities were continued until the entire target population was reached and no important side effects have thus far been reported. The government of Mexico donated 300,000 doses of measles vaccine, while other vaccines for the campaign were acquired through the PAHO Revolving Fund for Vaccine Procurement. The decentralized implementation of this campaign allowed the population to actively participate and the resulting high vaccination coverage rates.

Operational Art in the Campaign of Stephen Watts Kearny to Conquer New Mexico and California, 1846-7

Science.gov (United States)

2013-05-23

achieved the stated political objectives of the United States nearly two months before General Winfield Scott landed at Vera Cruz . Kearny’s pursuit...planning his campaign. He had information from sources in and around Santa Fe that Governor Manuel Armijo could field approximately five thousand men for

Enhanced Soundings for Local Coupling Studies Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Ferguson, Craig R [University at Albany, State University of New York; Santanello, Joseph A [NASA Goddard Space Flight Center (GSFC), Greenbelt, MD (United States); Gentine, Pierre [Columbia Univ., New York, NY (United States)

2016-04-01

This document presents initial analyses of the enhanced radiosonde observations obtained during the U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility Enhanced Soundings for Local Coupling Studies Field Campaign (ESLCS), which took place at the ARM Southern Great Plains (SGP) Central Facility (CF) from June 15 to August 31, 2015. During ESLCS, routine 4-times-daily radiosonde measurements at the ARM-SGP CF were augmented on 12 days (June 18 and 29; July 11, 14, 19, and 26; August 15, 16, 21, 25, 26, and 27) with daytime 1-hourly radiosondes and 10-minute ‘trailer’ radiosondes every 3 hours. These 12 intensive operational period (IOP) days were selected on the basis of prior-day qualitative forecasts of potential land-atmosphere coupling strength. The campaign captured 2 dry soil convection advantage days (June 29 and July 14) and 10 atmospherically controlled days. Other noteworthy IOP events include: 2 soil dry-down sequences (July 11-14-19 and August 21-25-26), a 2-day clear-sky case (August 15-16), and the passing of Tropical Storm Bill (June 18). To date, the ESLCS data set constitutes the highest-temporal-resolution sampling of the evolution of the daytime planetary boundary layer (PBL) using radiosondes at the ARM-SGP. The data set is expected to contribute to: 1) improved understanding and modeling of the diurnal evolution of the PBL, particularly with regard to the role of local soil wetness, and (2) new insights into the appropriateness of current ARM-SGP CF thermodynamic sampling strategies.

A field campaign for measurement of benzene in urban area of Venice

International Nuclear Information System (INIS)

Allegrini, I.; Febo, A.; Giliberti, C.; Giusto, M.; Montagnoli, M.

1996-01-01

A field campaign for the measurement of benzene and toluene in urban areas has been planned by the city of Venice in collaboration with CNR during the period June-July 1994. The measurements were provided by three automatic systems, available from the companies Chrompack, Elecos and Perkin-Elmer. The main aims of this campaign were to collect information on spatial and temporal distribution of these pollutants, in order to estimate the exposure risk for people in an urban polluted environment, and to identify the most reliable and accurate systems to measure this pollutant. From the comparison between the temporal trend of benzene and natural radioactivity it can be deduced that the concentration levels of primary pollutants at ground state are not simply linked to emissions, but they are strongly modulated by atmospheric diffusion processes. The reliability of the experimental results was demonstrated by a statistical treatment, and it was shown that it is necessary to carry out measurements at sufficiently high frequencies to represent the real environmental situation

ULF fluctuations of the geomagnetic field and ionospheric sounding measurements at low latitudes during the first CAWSES campaign

Directory of Open Access Journals (Sweden)

U. Villante

2006-07-01

Full Text Available We present an analysis of ULF geomagnetic field fluctuations at low latitudes during the first CAWSES campaign (29 March-3 April 2004. During the whole campaign, mainly in the prenoon sector, a moderate Pc3-4 pulsation activity is observed, clearly related to interplanetary upstream waves. On 3 April, in correspondence to the Earth's arrival of a coronal mass ejection, two SIs are observed whose waveforms are indicative of a contribution of the high-latitude ionospheric currents to the low-latitude ground field. During the following geomagnetic storm, low frequency (Pc5 waves are observed at discrete frequencies. Their correspondence with the same frequencies detected in the radial components of the interplanetary magnetic field and solar wind speed suggests that Alfvénic solar wind fluctuations may act as direct drivers of magnetospheric fluctuations. A cross-phase analysis, using different pairs of stations, is also presented for identifying field line resonant frequencies and monitoring changes in plasmaspheric mass density. Lastly, an analysis of ionospheric vertical soundings, measured at the Rome ionosonde station (41.8° N, 12.5° E, and vertical TEC measurements deduced from GPS signals within an European network shows the relation between the ULF resonances in the inner magnetosphere and thermal plasma density variations during geomagnetically quiet conditions, in contrast to various storm phases at the end of the CAWSES campaign.

Impact of the Swedish National Stroke Campaign on stroke awareness.

Science.gov (United States)

Nordanstig, A; Asplund, K; Norrving, B; Wahlgren, N; Wester, P; Rosengren, L

2017-10-01

Time delay from stroke onset to arrival in hospital is an important obstacle to widespread reperfusion therapy. To increase knowledge about stroke, and potentially decrease this delay, a 27-month national public information campaign was carried out in Sweden. To assess the effects of a national stroke campaign in Sweden. The variables used to measure campaign effects were knowledge of the AKUT test [a Swedish equivalent of the FAST (Face-Arm-Speech-Time)] test and intent to call 112 (emergency telephone number) . Telephone interviews were carried out with 1500 randomly selected people in Sweden at eight points in time: before, three times during, immediately after, and nine, 13 and 21 months after the campaign. Before the campaign, 4% could recall the meaning of some or all keywords in the AKUT test, compared with 23% during and directly after the campaign, and 14% 21 months later. Corresponding figures were 15%, 51%, and 50% for those remembering the term AKUT and 65%, 76%, and 73% for intent to call 112 when observing or experiencing stroke symptoms. During the course of the campaign, improvement of stroke knowledge was similar among men and women, but the absolute level of knowledge for both items was higher for women at all time points. The nationwide campaign substantially increased knowledge about the AKUT test and intention to call 112 when experiencing or observing stroke symptoms, but knowledge declined post-intervention. Repeated public information therefore appears essential to sustain knowledge gains. © 2017 John Wiley & Sons A/S. Published by John Wiley & Sons Ltd.

Working to make an image: an analysis of three Philip Morris corporate image media campaigns.

Science.gov (United States)

Szczypka, Glen; Wakefield, Melanie A; Emery, Sherry; Terry-McElrath, Yvonne M; Flay, Brian R; Chaloupka, Frank J

2007-10-01

To describe the nature and timing of, and population exposure to, Philip Morris USA's three explicit corporate image television advertising campaigns and explore the motivations behind each campaign. Analysis of television ratings from the largest 75 media markets in the United States, which measure the reach and frequency of population exposure to advertising; copies of all televised commercials produced by Philip Morris; and tobacco industry documents, which provide insights into the specific goals of each campaign. Household exposure to the "Working to Make a Difference: the People of Philip Morris" averaged 5.37 ads/month for 27 months from 1999-2001; the "Tobacco Settlement" campaign averaged 10.05 ads/month for three months in 2000; and "PMUSA" averaged 3.11 ads/month for the last six months in 2003. The percentage of advertising exposure that was purchased in news programming in order to reach opinion leaders increased over the three campaigns from 20%, 39% and 60%, respectively. These public relations campaigns were designed to counter negative images, increase brand recognition, and improve the financial viability of the company. Only one early media campaign focused on issues other than tobacco, whereas subsequent campaigns have been specifically concerned with tobacco issues, and more targeted to opinion leaders. The size and timing of the advertising buys appeared to be strategically crafted to maximise advertising exposure for these population subgroups during critical threats to Philip Morris's public image.

Impact of a Rural Domestic Violence Prevention Campaign.

Science.gov (United States)

Gadomski, Anne M.; Tripp, Maria; Wolff, Debra A.; Lewis, Carol; Jenkins, Paul

2001-01-01

A 7-month public health information campaign used radio advertising, mass media articles, mailings, and posters to address attitudes and behavioral intentions toward domestic violence in a rural county. The campaign raised public awareness, particularly among men; increased stated intentions to intervene in a neighbor's domestic violence; and…

Linking Publications to Instruments, Field Campaigns, Sites and Working Groups: The ARM Experience

Science.gov (United States)

Troyan, D.; Cialella, A. T.; Gregory, L.; Lazar, K.; Liang, M.; Ma, L.; Tilp, A.; Wagener, R.

2017-12-01

For the past 25 years, the ARM Climate Research Facility - a US Department of Energy scientific user facility - has been collecting atmospheric data in different climatic regimes using both in situ and remote instrumentation. Configuration of the facility's components has been designed to improve the understanding and representation, in climate and earth system models, of clouds and aerosols. Placing a premium on long-term continuous data collection resulted in terabytes of data having been collected, stored, and made accessible to any interested person. All data is accessible via the ARM.gov website and the ARM Data Discovery Tool. A team of metadata professionals assign appropriate tags to help facilitate searching the databases for desired data. The knowledge organization tools and concepts are used to create connections between data, instruments, field campaigns, sites, and measurements are familiar to informatics professionals. Ontology, taxonomy, classification, and thesauri are among the customized concepts put into practice for ARM's purposes. In addition to the multitude of data available, there have been approximately 3,000 journal articles that utilize ARM data. These have been linked to specific ARM web pages. Searches of the complete ARM publication database can be done using a separate interface. This presentation describes how ARM data is linked to instruments, sites, field campaigns, and publications through the application of standard knowledge organization tools and concepts.

The impact of media campaigns on smoking cessation activity: a structural vector autoregression analysis.

Science.gov (United States)

Langley, Tessa E; McNeill, Ann; Lewis, Sarah; Szatkowski, Lisa; Quinn, Casey

2012-11-01

To evaluate the effect of tobacco control media campaigns and pharmaceutical company-funded advertising for nicotine replacement therapy (NRT) on smoking cessation activity. Multiple time series analysis using structural vector autoregression, January 2002-May 2010. England and Wales. Tobacco control campaign data from the Central Office of Information; commercial NRT campaign data; data on calls to the National Health Service (NHS) stop smoking helpline from the Department of Health; point-of-sale data on over-the-counter (OTC) sales of NRT; and prescribing data from The Health Improvement Network (THIN), a database of UK primary care records. Monthly calls to the NHS stop smoking helpline and monthly rates of OTC sales and prescribing of NRT. A 1% increase in tobacco control television ratings (TVRs), a standard measure of advertising exposure, was associated with a statistically significant 0.085% increase in calls in the same month (P = 0.007), and no statistically significant effect in subsequent months. Tobacco control TVRs were not associated with OTC NRT sales or prescribed NRT. NRT advertising TVRs had a significant effect on NRT sales which became non-significant in the seasonally adjusted model, and no significant effect on prescribing or calls. Tobacco control campaigns appear to be more effective at triggering quitting behaviour than pharmaceutical company NRT campaigns. Any effect of such campaigns on quitting behaviour seems to be restricted to the month of the campaign, suggesting that such campaigns need to be sustained over time. © 2012 The Authors, Addiction © 2012 Society for the Study of Addiction.

Movements, Markets and Fields: The Effects of Anti-Sweatshop Campaigns on U.S. Firms, 1993-2000

Science.gov (United States)

Bartley, Tim; Child, Curtis

2011-01-01

How do social movements influence corporations? Recent work suggests that movements can inflict material damage on their targets and shape categories of evaluation in organizational fields. Extending these ideas, we examine the effects of anti-sweatshop campaigns on sales, stock performance, reputation and specialized ratings of U.S. firms, using…

Unsustainability of a measles immunisation campaign - rise in ...

African Journals Online (AJOL)

The 1990 national mass measles immunisation campaign resulted in a marked reduction in measles incidence in Natal/KwaZulu in the first 6 months after the campaign. Data from the measles ward admissions book at Clairwood Hospital were collated for the period 1 January 1989 to 31 May 1992 to assess the ...

The impact of mass communication campaigns in the health field.

Science.gov (United States)

Alcalay, R

1983-01-01

This article analyzes a series of health education projects that used the mass media to change behavior. First, the article describes how persuasion theories are used to maximize impact in mass communication campaigns. Second, this paper discusses theories of social psychology used in such campaigns. One such theory, cognitive dissonance, explains changes at the level of attitudes, beliefs and opinion. Another theory, social learning, defines strategies of behavior changes. A third theory, concerning diffusion of innovations, helps understand the network of interpersonal relationships essential for the adoption of any innovation. McGuire's inoculation theory suggests strategies to aid resistance to harmful environmental influences (e.g. smoking, excessive drinking, etc.). Third, this work reviews public health campaigns that have used one or more of these theories of social psychology. The first project, dealing with smoking behavior cessation and prevention, mainly used strategies of interpersonal communication for inoculating and modeling useful behavior in order to resist social pressures favorable to smoking. The second project, designed to prevent alcoholism, used the mass media primarily. The objective of this campaign was to obtain changes in knowledge, attitude and behavior in the public through modeling desirable behaviors over public service announcements. The third campaign, a heart disease prevention program, used a combination of mass media and interpersonal communication to achieve changes in lifestyle of the population. Finally, this article describes limitations in using mass media in behavior change health programs.

A general measles vaccination campaign in urban Guinea-Bissau

DEFF Research Database (Denmark)

Byberg, S.; Thysen, S. M.; Rodrigues, A.

2017-01-01

Background Measles vaccination campaigns targeting children aged 9–59 months are conducted every three years in Guinea-Bissau. Studies have demonstrated beneficial non-specific effects of measles vaccine. We compared mortality one year after the December 2012 measles vaccination campaign in Bissa...

Cloud Physics Lidar Measurements During the SAFARI-2000 Field Campaign

Science.gov (United States)

McGill, Matthew; Hlavka, Dennis; Hart, William; Spinhirne, James; Scott, Stan; Starr, David OC. (Technical Monitor)

2001-01-01

A new remote sensing instrument, the Cloud Physics Lidar (CPL) has been built for use on the ER-2 aircraft. The first deployment for CPL was the SAFARI-2000 field campaign during August-September 2000. The CPL is a three-wavelength lidar designed for studies of cirrus, subvisual cirrus, and boundary layer aerosols. The CPL utilizes a high repetition rate, low pulse energy laser with photon counting detectors. A brief description of the CPL instrument will be given, followed by examples of CPL data products. In particular, examples of aerosol backscatter, including boundary layer smoke and cirrus clouds will be shown. Resulting optical depth estimates derived from the aerosol measurements will be shown. Comparisons of the CPL optical depth and optical depth derived from microPulse Lidar and the AATS-14 sunphotomer will be shown.

DACCIWA Cloud-Aerosol Observations in West Africa Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Chiu, J Christine [Univ. of Reading (United Kingdom); Blanchard, Yann [Univ. of Reading (United Kingdom); Hill, Peter [Univ. of Reading (United Kingdom); Gregory, Laurie [Brookhaven National Lab. (BNL), Upton, NY (United States); Wagener, Richard [Brookhaven National Lab. (BNL), Upton, NY (United States)

2017-06-15

Interactions between aerosols and clouds, and their effects on radiation, precipitation, and regional circulations, are one of the largest uncertainties in understanding climate. With reducing uncertainties in predictions of weather, climate, and climate impacts in mind, the Dynamics-Aerosol-Chemistry-Cloud Interactions in West Africa (DACCIWA) project, funded by the European Commission, set out to improve our understanding of cloud-aerosol interactions in southern West Africa. This region is ideal for studying cloud-aerosol interactions because of its rich mix of natural and anthropogenic aerosols and diverse clouds, and because of the strong dependence on the regional and global climate of the sensitive West African monsoon. The overview of DACCIWA is described in Knippertz et al. 2015. The interdisciplinary DACCIWA team includes not only several European and African universities, but also Met Centres in the UK, France, Germany, Switzerland, Benin, Ghana, and Nigeria. One of the crucial research activities in DACCIWA is the major field campaign in southern West Africa from June to July 2016, comprising a benchmark data set for assessing detailed processes on natural and anthropogenic emissions; atmospheric composition; air pollution and its impacts on human and ecosystem health; boundary layer processes; couplings between aerosols, clouds, and rainfall; weather systems; radiation; and the monsoon circulation. Details and highlights of the campaign can be found in Flamant et al. 2017. To provide aerosol/cloud microphysical and optical properties that are essential for model evaluations and for the linkage between ground-based, airborne, and spaceborne observations, the U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility loaned two sun photometers to the DACCWIA team for the campaign from June 8 to July 29, 2016. The first sun photometer was deployed at Kumasi, Ghana (6.67962°N, 1.56019°W) by the University of Leeds

Evaluation of a mass media campaign promoting using help to quit smoking.

Science.gov (United States)

Gibson, Laura A; Parvanta, Sarah A; Jeong, Michelle; Hornik, Robert C

2014-05-01

Although there is evidence that promoting individual cessation aids increases their utilization, mass media campaigns highlighting the benefit of using help to quit have not been evaluated. The effects of a Philadelphia adult smoking-cessation media campaign targeting using help in ad taglines were analyzed from March to November 2012. This study distinctively analyzed the campaign's impact at both the population level (effects on the average person) and the individual level (effects among those who reported exposure). The 16-month mass media campaign aired in Philadelphia PA from December 2010 to March 2012. A representative sample of adult Philadelphia smokers was interviewed by telephone at baseline (n=491) and new samples were interviewed monthly throughout the campaign (n=2,786). In addition, a subsample of these respondents was reinterviewed 3 months later (n=877). On average, participants reported seeing campaign ads four times per week. Among individual respondents, each additional campaign exposure per week increased the likelihood of later reporting using help (OR=1.08, p<0.01), adjusting for baseline use of help and other potential confounders. This corresponded to a 5% increase in the use of help for those with average exposure relative to those with no exposure. Cross-sectional associations between individual campaign exposure and intentions to use help were consistent with these lagged findings. However, there was no evidence of population-level campaign effects on use of help. Although the campaign was effective at the individual level, its effects were too small to have a population-detectable impact. Copyright © 2014 American Journal of Preventive Medicine. Published by Elsevier Inc. All rights reserved.

Framatome's 1997 advertisement campaign

International Nuclear Information System (INIS)

Tonnac, Alain de

1998-01-01

As many other companies involved in the nuclear business, Framatome was initially concentrating on corporate advertisements in business newspapers and magazines. The first goal was to concentrate on our traditional nuclear core business, while selecting the protection of the environment at large, and particularly the greenhouse effect, one of the most sensible issues of the moment. The 1997 campaign was shaped around the need to motivate European decision makers, while maintaining a domestic consensus towards nuclear power for the future resumption of constructions. The brief elaborated for Ad agencies was roughly threefold: elaborate simple messages, unquestionable, and explained with serenity; put emphasis on the benefits of nuclear power for the environment; establish a balanced comparison between nuclear and fossil fuels. A pre-test was conducted with about 100 people, half of which from the energy sector, and politicians, mainly members of the French and European Parliaments, the other half from the general public. Being accustomed to a usually discrete, if not 'ashamed' nuclear communication, people were generally surprised by such an optimistic tone about nuclear power, but agreed, on average. The campaign lasted one month (spread over June-July 97), and the three selected ads appeared successively in the form of a colour double page. Beyond nuclear magazines, the media plan included French daily newspapers le Figaro, le Monde, les Echos, Liberation, and weekly magazines: le Point, le Nouvel Observateur, I'Express, etc. All of them are intended for middle to high social class readers. In addition, some advertisements were inserted in The European Voice, a weekly publication reaching Brussels Commission and European parliament members. As an average, the campaign was perceived as dynamic (69%), and original (61%). But credibility and conviction were poor (resp 33%, 26%), probably because it was coincident with La Hague being on the carpet. On the other hand

The effect of public awareness campaigns on suicides: evidence from Nagoya, Japan.

Science.gov (United States)

Matsubayashi, Tetsuya; Ueda, Michiko; Sawada, Yasuyuki

2014-01-01

Public awareness campaigns about depression and suicide have been viewed as highly effective strategies in preventing suicide, yet their effectiveness has not been established in previous studies. This study evaluates the effectiveness of a public-awareness campaign by comparing suicide counts before and after a city-wide campaign in Nagoya, Japan, where the city government distributed promotional materials that were aimed to stimulate public awareness of depression and promote care-seeking behavior during the period of 2010-2012. In each of the sixteen wards of the city of Nagoya, we count the number of times that the promotional materials were distributed per month and then examine the association between the suicide counts and the frequency of distributions in the months following such distributions. We run a Poisson regression model that controls for the effects of ward-specific observed and unobserved heterogeneities and temporal shocks. Our analysis indicates that more frequent distribution of the campaign material is associated with a decrease in the number of suicides in the subsequent months. The campaign was estimated to have been especially effective for the male residents of the city. The underlying mechanism of how the campaign reduced suicides remains to be unclear. Public awareness campaigns can be an effective strategy in preventing suicide. © 2013 Elsevier B.V. All rights reserved.

Photochemical and Meteorological Conditions during the MCMA-2003 Field Measurement Campaign

Science.gov (United States)

Molina, L. T.; de Foy, B.; Molina, M. J.; Caetano, E.; Magana, V.; Zitacuaro, A.; Ramos, R.; Retama, A.; Cardenas, B.; Martinez, A.; Reyes, R.; Sosa, G.

2004-12-01

MCMA-2003 was a major field campaign of the atmospheric chemistry taking place in the Mexico City Metropolitan Area (MCMA) in April of 2003. April is in the transition from the dry to the wet season with predominant westerly synoptic winds and intense radiation heating leading to strong thermal mountain flows. Three basic types of meteorological conditions were identified: "Cold Surge", "O3-North" and "O3-South", corresponding to cloudy days associated with "Norte" events, peak ozone in the north of the city, and peak ozone in the south. The circulation associated with these is described both at the regional and local level, as high concentrations of both ozone and primary pollutants for each category make them equally relevant to chemical analyses of the basin. Modified wind roses (time roses) based on time of day categories instead of wind speed categories are used to identify shifts in wind directions associated with slope flows inside the basin and sea breeze flows outside of it. The photochemical episodes are compared with historical data from the RAMA monitoring network to assess the representativeness of MCMA-2003. The analysis of the episodes during the campaign shows the existence of one-day episodes where no build-up of pollutants is needed in order to attain very highly localized concentrations but where multi-day events lead to peaks covering a much larger geographic area.

A Political Campaign Strategy and Campaign Theme : How to Win a Political Campaign

OpenAIRE

河村, 直幸; Kawamura, Naoyuki

2004-01-01

The aim of this research paper is to introduce a political campaign strategy. A political campaign should do on a scientific system and needs effective strategy. Before political campaign begin, a candidate and its campaigner needs to analyze election district and sample voter opinion. An election campaign needs campaign theme. The creation of campaign theme needs careful and elaborate planning. A style of campaign varies according to incumbent or challenger. The developing of an effective po...

Remembering the 100,000 lives campaign

Directory of Open Access Journals (Sweden)

Robbins RA

2016-06-01

Full Text Available No abstract available. Article truncated after 150 words. Earlier this week the Institute for Healthcare Improvement (IHI emailed its weekly bulletin celebrating that it has been ten years since the end of the 100,000 Lives Campaign (Appendix 1. This was the campaign, according to the bulletin, that put IHI on the map. The Campaign started at the IHI National Forum in December 2004, when IHI's president, Don Berwick, announced that IHI would work together with nearly three-quarters of the US hospitals to reduce needless deaths by 100,000 over 18 months. A phrase borrowed from political campaigns became IHI's cri de coeur: “Some is not a number. Soon is not a time.” The Campaign relied on six key interventions: Rapid Response Teams; Improved Care for Acute Myocardial Infarction; Medication Reconciliation; Preventing Central Line Infections; Preventing Surgical Site Infections; Preventing Ventilator-Associated Pnemonia [sic]. According to the bulletin, the Campaign’s impact rippled across the organization and the world. IHI listed some ...

On the Impact of Twitter-based Health Campaigns: A Cross-Country Analysis of Movember

NARCIS (Netherlands)

Dwi Prasetyo, N.; Hauff, C.; Nguyen, Dong-Phuong; van den Broek, T.; Hiemstra, Djoerd

Health campaigns that aim to raise awareness and subsequently raise funds for research and treatment are commonplace. While many local campaigns exist, very few attract the attention of a global audience. One of those global campaigns is Movember, an annual campaign during the month of November,

Talking about Quitting: Interpersonal Communication as a Mediator of Campaign Effects on Smokers’ Quit Behaviors

Science.gov (United States)

Jeong, Michelle; Tan, Andy; Brennan, Emily; Gibson, Laura; Hornik, Robert C.

2015-01-01

This study examined the role of interpersonal communication in the context of a mass media anti-smoking campaign. Specifically, it explored whether conversations about campaign ads and/or about quitting mediated campaign exposure effects on two quitting behaviors (sought help to quit and tried to quit smoking completely), as well as the relationship between ad-related and quitting-related conversations. Data were collected prior to the campaign and monthly for 16 months during the campaign through cross-sectional telephone surveys among a sample of 3277 adult Philadelphian smokers. Follow-up interviews were conducted among 877 participants three months after their first survey. Cross-sectional and longitudinal mediation models with bootstrap procedures assessed the indirect effects of campaign exposure on outcomes through conversations, and of conversations about ads on outcomes through conversations about quitting. In addition, lagged regression analyses tested the causal direction of associations between the variables of interest. The results partially support hypotheses that conversations about quitting mediate campaign effects on quitting-related behaviors, and, in line with previous research, that conversations about the ads have indirect effects on quitting-related behaviors by triggering conversations about quitting. These findings demonstrate the importance of considering interpersonal communication as a route of campaign exposure effects when evaluating and designing future public health campaigns. PMID:26147367

Development of mobile sensor for volcanic observation "HOMURA": Test campaigns for a long-term operation

Science.gov (United States)

Kaneko, K.; Iwahori, K.; Ito, K.; Sagi, H.

2016-12-01

Unmanned robots are useful to observe volcanic phenomena near active volcanic vents, to learn symptoms and transitions of eruptions, and to mitigate volcanic disasters. We have been trying to develop a practical UGV robot for flexible observation of active volcanic vents. We named this system "Homura". In this presentation, we report results of test campaigns of Homura for observation in a volcanic field. We have developed a prototype of Homura, which is a small robot vehicle with six wheels (75 x 43 x 31 cm and a weight of about 12 kg). It is remotely controlled with mobile phone radio waves; it can move in volcanic fields and send real time data of sensors (camera and gas sensors) equipped in the vehicle to the base station. Homura has a small solar panel (4 W). Power consumption of Homura is about 4 W in operation of sensors and less than 0.1 W in idle state, so that Homura can work outdoors for a long time by intermittent operation.We carried out two test campaigns of Homura at Iwo-yama to examine if Homura can work for a few month in natural volcanic fields (however, it had no solar panel in these campaigns). Iwo-yama is one of craters in the Kirishima volcanic field, SW Japan; the area within 1 km from the crater was an off-limit area from Oct., 2014 to May, 2015 and from Feb. to Mar., 2016 because of strong volcanic seismicity. On Feb. 19th, 2015 and Mar. 7th, 2016, we carried and put Homura at the rim of the crater. Unfortunately, mobile phone connectivity was not entirely stable around Iwo-yama. Then, we did not move Homura and only obtain real time data of the sensors. In the two campaigns, we operated Homura at our office for a few hours every day for 49 and 37 days, respectively. Although the weather was often bad (rain, fog, or cold temperature) during the campaigns, Homura perfectly worked. The results of these campaigns indicate that Homura is useful as s simple monitoring station in volcanic fields where mobile phone connection is available.

The Southern African Regional Science Initiative (SAFARI 2000): Overview of the Dry Season Field Campaign

Science.gov (United States)

Swap, R. J.; Annegarn, H. J.; Suttles, J. T.; Haywood, J.; Helmlinger, M. C.; Hely, C.; Hobbs, P. V.; Holben, B. N.; Ji, J.; King, M. D.

2002-01-01

The Southern African Regional Science Initiative (SAFARI 2000) is an international project investigating the earth atmosphere -human system in southern Africa. The programme was conducted over a two year period from March 1999 to March 2001. The dry season field campaign (August-September 2000) was the most intensive activity involved over 200 scientist from eighteen countries. The main objectives were to characterize and quantify biogenic, pyrogenic and anthropogenic aerosol and trace gas emissions and their transport and transformations in the atmosphere and to validate NASA's Earth Observing System's Satellite Terra within a scientific context. Five aircraft-- two South African Weather Service Aeorcommanders, the University of Washington's CV-880, the U.K. Meteorological Office's C-130, and NASA's ER-2 --with different altitude capabilities, participated in the campaign. Additional airborne sampling of southern African air masses, that had moved downwind of the subcontinent, was conducted by the CSIRO over Australia. Multiple Observations were made in various geographical sections under different synoptic conditions. Airborne missions were designed to optimize the value of synchronous over-flights of the Terra Satellite platform, above regional ground validation and science targets. Numerous smaller scale ground validation activities took place throughout the subcontinent during the campaign period.

Development of an online analyzer of atmospheric H 2O 2 and several organic hydroperoxides for field campaigns

Science.gov (United States)

François, S.; Sowka, I.; Monod, A.; Temime-Roussel, B.; Laugier, J. M.; Wortham, H.

2005-03-01

An online automated instrument was developed for atmospheric measurements of hydroperoxides with separation and quantification of H 2O 2 and several organic hydroperoxides. Samples were trapped in aqueous solutions in a scrubbing glass coil. Analyses were performed on an HPLC column followed by para-hydroxyphenylacetic acid (POPHA) acetic acid and peroxidase derivatization and fluorescence detection. Analytical and sampling tests were performed on different parameters to obtain optimum signal-to-noise ratios, high resolution and collection efficiencies higher than 95% for H 2O 2 and organic hydroperoxides. The obtained performances show large improvements compared to previous studies. The sampling and analytical devices can be coupled providing an online analyzer. The device was used during two field campaigns in the Marseilles area in June 2001 (offline analyzer) and in July 2002 (online analyzer) at rural sites at low and high altitudes, respectively, during the ESCOMPTE and BOND campaigns. During the ESCOMPTE campaign, H 2O 2 was detected occasionally, and no organic hydroperoxides was observed. During the BOND campaign, substantial amounts of H 2O 2 and 1-HEHP+MHP were often detected, and two other organic hydroperoxides were occasionally detected. These observations are discussed.

An evaluation of the 2012 measles mass vaccination campaign in ...

African Journals Online (AJOL)

Introduction: To estimate the post-campaign level of measles vaccination coverage in Guinea. Method: Interview of parents and observation of measles vaccination cards of children aged 9 to 59 months during the mass measles campaign. A nationwide cluster randomized sample under health District stratification. Results: ...

Field campaign for the comparison of SOUSY radar wind measurements with rawinsonde and model data

Directory of Open Access Journals (Sweden)

H. Steinhagen

Full Text Available A field campaign was carried out from 26 October to 7 November 1992, using the SOUSY-VHF radar and a mobile rawinsonde system installed and operated nearby to produce vertical wind profiles. The purpose of this campaign was to compare the two types of wind measurements with one another and with results from forecast models. Numerical algorithms were developed and applied to the radar data in order to eliminate random errors, correct for velocity aliasing, and calculate the effective zenith angle of the off-vertical beams. Differences between wind profiler data and rawinsonde or model results depend not only upon the errors of the different systems, but also on temporal and spatial variations of the wind field. Therefore, methods for the comparison of radar and rawinsonde data were developed which take into consideration these variations. The practical potential of these methods is demonstrated by comparisons of rawinsonde and radar wind profiles. The comparison of radar data and model output shows excellent agreement in the direction and in the speed of the wind at virtually all altitudes. An evaluation of the quality of wind profiler measurements is possible using the estimation of variance and variability of wind components.

Field campaign for the comparison of SOUSY radar wind measurements with rawinsonde and model data

Directory of Open Access Journals (Sweden)

H. Steinhagen

1994-07-01

Full Text Available A field campaign was carried out from 26 October to 7 November 1992, using the SOUSY-VHF radar and a mobile rawinsonde system installed and operated nearby to produce vertical wind profiles. The purpose of this campaign was to compare the two types of wind measurements with one another and with results from forecast models. Numerical algorithms were developed and applied to the radar data in order to eliminate random errors, correct for velocity aliasing, and calculate the effective zenith angle of the off-vertical beams. Differences between wind profiler data and rawinsonde or model results depend not only upon the errors of the different systems, but also on temporal and spatial variations of the wind field. Therefore, methods for the comparison of radar and rawinsonde data were developed which take into consideration these variations. The practical potential of these methods is demonstrated by comparisons of rawinsonde and radar wind profiles. The comparison of radar data and model output shows excellent agreement in the direction and in the speed of the wind at virtually all altitudes. An evaluation of the quality of wind profiler measurements is possible using the estimation of variance and variability of wind components.

Deployment and Performance of the NASA D3R During the GPM OLYMPEx Field Campaign

Science.gov (United States)

Chandrasekar, V.; Beauchamp, Robert M.; Chen, Haonan; Vega, Manuel; Schwaller, Mathew; Willie, Delbert; Dabrowski, Aaron; Kumar, Mohit; Petersen, Walter; Wolff, David

2016-01-01

The NASA D3R was successfully deployed and operated throughout the NASA OLYMPEx field campaign. A differential phase based attenuation correction technique has been implemented for D3R observations. Hydrometeor classification has been demonstrated for five distinct classes using Ku-band observations of both convection and stratiform rain. The stratiform rain hydrometeor classification is compared against LDR observations and shows good agreement in identification of mixed-phase hydrometeors in the melting layer.

The effectiveness of television advertising campaigns on generating calls to a national Quitline by Māori.

Science.gov (United States)

Wilson, N; Grigg, M; Graham, L; Cameron, G

2005-08-01

To examine the effectiveness of four mass media campaigns on calls to a national Quitline by Māori (the indigenous people of New Zealand). Monthly Quitline call data and calls within one hour of a television commercial (TVC) being shown were analysed for the 2002-2003 period. Data on target audience rating points (TARPs) and expenditure on TVCs were also used (n = 2319 TVC placements). Māori were found to register with the Quitline at higher rates during the most intense six campaign months (15% more registrations compared to less intense months). The most effective campaign generated 115 calls per 100 TARPs by Māori callers within one hour of TVC airing (the "Every cigarette" campaign). A more Māori orientated campaign with both health and cultural themes generated 91 calls per 100 TARPs from Māori callers. For these two campaigns combined, the advertising cost per new registration with the Quitline by a Māori caller was NZD 30-48. Two second hand smoke campaigns that did not show the Quitline number were much less effective at 25 and 45 calls per 100 TARPs. These television advertising campaigns were effective and cost effective in generating calls to a national Quitline by Māori. Health authorities should continue to explore the use of both "threat appeal" style media campaigns and culturally appropriate campaigns to support Quitline use by indigenous peoples.

Lidar Inter-Comparison Exercise Final Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Protat, A [Australian Bureau of Meterology; Young, S

2015-02-01

The objective of this field campaign was to evaluate the performance of the new Leosphere R-MAN 510 lidar, procured by the Australian Bureau of Meteorology, by testing it against the MicroPulse Lidar (MPL) and Raman lidars, at the Darwin Atmospheric Radiation Measurement (ARM) site. This lidar is an eye-safe (355 nm), turn-key mini Raman lidar, which allows for the detection of aerosols and cloud properties, and the retrieval of particulate extinction profiles. To accomplish this evaluation, the R-MAN 510 lidar has been operated at the Darwin ARM site, next to the MPL, Raman lidar, and Vaisala ceilometer (VCEIL) for three months (from 20 January 2013 to 20 April 2013) in order to collect a sufficient sample size for statistical comparisons.

Mauna Kea, Hawaii as an Analogue Site for Future Planetary Resource Exploration: Results from the 2010 ILSO-ISRU Field-Testing Campaign

Science.gov (United States)

ten Kate, I. L.; Armstrong, R.; Bernhardt, B.; Blummers, M.; Boucher, D.; Caillibot, E.; Captain, J.; Deleuterio, G.; Farmer, J. D.; Glavin, D. P.;

Towards combined global monthly gravity field solutions

Science.gov (United States)

Jaeggi, Adrian; Meyer, Ulrich; Beutler, Gerhard; Weigelt, Matthias; van Dam, Tonie; Mayer-Gürr, Torsten; Flury, Jakob; Flechtner, Frank; Dahle, Christoph; Lemoine, Jean-Michel; Bruinsma, Sean

2014-05-01

Currently, official GRACE Science Data System (SDS) monthly gravity field solutions are generated independently by the Centre for Space Research (CSR) and the German Research Centre for Geosciences (GFZ). Additional GRACE SDS monthly fields are provided by the Jet Propulsion Laboratory (JPL) for validation and outside the SDS by a number of other institutions worldwide. Although the adopted background models and processing standards have been harmonized more and more by the various processing centers during the past years, notable differences still exist and the users are more or less left alone with a decision which model to choose for their individual applications. This procedure seriously limits the accessibility of these valuable data. Combinations are well established in the area of other space geodetic techniques, such as the Global Navigation Satellite Systems (GNSS), Satellite Laser Ranging (SLR), and Very Long Baseline Interferometry (VLBI). Regularly comparing and combining space-geodetic products has tremendously increased the usefulness of the products in a wide range of disciplines and scientific applications. Therefore, we propose in a first step to mutually compare the large variety of available monthly GRACE gravity field solutions, e.g., by assessing the signal content over selected regions, by estimating the noise over the oceans, and by performing significance tests. We make the attempt to assign different solution characteristics to different processing strategies in order to identify subsets of solutions, which are based on similar processing strategies. Using these subsets we will in a second step explore ways to generate combined solutions, e.g., based on a weighted average of the individual solutions using empirical weights derived from pair-wise comparisons. We will also assess the quality of such a combined solution and discuss the potential benefits for the GRACE and GRACE-FO user community, but also address minimum processing

Marketing plan and campaign for Riosol Oy

OpenAIRE

Toivonen, Kim

2016-01-01

The aim of this thesis was to create an efficient marketing plan and a working marketing campaign for the case company. The aspects of the marketing plan and campaign were adjusted to fit the company size, field of business and aims of the case company. To get a better view on the aspects of the marketing plan and campaign, theoretical frameworks are inspected, such as marketing mix, company stages and SWOT-analysis. This thesis consists of theoretical framework as well as practical implem...

Adapting the Get Yourself Tested Campaign to Reach Black and Latino Sexual-Minority Youth.

Science.gov (United States)

Garbers, Samantha; Friedman, Allison; Martinez, Omar; Scheinmann, Roberta; Bermudez, Dayana; Silva, Manel; Silverman, Jen; Chiasson, Mary Ann

2016-09-01

Culturally appropriate efforts are needed to increase sexually transmitted disease (STD) testing and care among Black and Latino sexual-minority youth, who are at high risk for STDs. Get Yourself Tested, a national testing campaign, has demonstrated success among youth, but it has yet to be assessed for relevance or impact among this population. This effort included (1) formative and materials-testing research through focus groups; (2) adaptation of existing Get Yourself Tested campaign materials to be more inclusive of Black and Latino sexual-minority youth; (3) a 3-month campaign in four venues of New York City, promoting STD testing at events and through mobile testing and online and social media platforms; (4) process evaluation of outreach activities; and (5) an outcome evaluation of testing at select campaign venues, using a preexperimental design. During the 3-month campaign period, the number of STD tests conducted at select campaign venues increased from a comparable 3-month baseline period. Although testing uptake through mobile vans remained low in absolute numbers, the van drew a high-prevalence sample, with positivity rates of 26.9% for chlamydia and 11.5% for gonorrhea. This article documents the process and lessons learned from adapting and implementing a local campaign for Black and Latino sexual-minority youth. © 2016 Society for Public Health Education.

ANOLE Portable Radiation Detection System Field Test and Evaluation Campaign

International Nuclear Information System (INIS)

Hodge, Chris A.

2007-01-01

Handheld, backpack, and mobile sensors are elements of the Global Nuclear Detection System for the interdiction and control of illicit radiological and nuclear materials. They are used by the U.S. Department of Homeland Security (DHS) and other government agencies and organizations in various roles for border protection, law enforcement, and nonproliferation monitoring. In order to systematically document the operational performance of the common commercial off-the-shelf portable radiation detection systems, the DHS Domestic Nuclear Detection Office conducted a test and evaluation campaign conducted at the Nevada Test Site from January 18 to February 27, 2006. Named 'Anole', it was the first test of its kind in terms of technical design and test complexities. The Anole test results offer users information for selecting appropriate mission-specific portable radiation detection systems. The campaign also offered manufacturers the opportunity to submit their equipment for independent operationally relevant testing to subsequently improve their detector performance. This paper will present the design, execution, and methodologies of the DHS Anole portable radiation detection system test campaign

Radiation Isotope Identification Device (RIIDs) Field Test and Evaluation Campaign

International Nuclear Information System (INIS)

Christopher Hodge, Raymond Keegan

2007-01-01

Handheld, backpack, and mobile sensors are elements of the Global Nuclear Detection System for the interdiction and control of illicit radiological and nuclear materials. They are used by the U.S. Department of Homeland Security (DHS) and other government agencies and organizations in various roles for border protection, law enforcement, and nonproliferation monitoring. In order to systematically document the operational performance of the common commercial off-the-shelf portable radiation detection systems, the DHS Domestic Nuclear Detection Office conducted a test and evaluation campaign conducted at the Nevada Test Site from January 18 to February 27, 2006. Named 'Anole', it was the first test of its kind in terms of technical design and test complexities. The Anole test results offer users information for selecting appropriate mission-specific portable radiation detection systems. The campaign also offered manufacturers the opportunity to submit their equipment for independent operationally relevant testing to subsequently improve their detector performance. This paper will present the design, execution, and methodologies of the DHS Anole portable radiation detection system test campaign

The Gravity Field of Mercury After the Messenger Low-Altitude Campaign

Science.gov (United States)

Mazarico, Erwan; Genova, Antonio; Goossens, Sander; Lemoine, Frank G.; Smith, David E.; Zuber, Maria T.; Neumann, Gary A.; Solomon, Sean C.

2015-01-01

The final year of the MESSENGER mission was designed to take advantage of the remaining propellant onboard to provide a series of lowaltitude observation campaigns and acquire novel scientific data about the innermost planet. The lower periapsis altitude greatly enhances the sensitivity to the short-wavelength gravity field, but only when the spacecraft is in view of Earth. After more than 3 years in orbit around Mercury, the MESSENGER spacecraft was tracked for the first time below 200-km altitude on 5 May 2014 by the NASA Deep Space Network (DSN). Between August and October, periapsis passages down to 25-km altitude were routinely tracked. These periods considerably improved the quality of the data coverage. Before the end of its mission, MESSENGER will fly at very low altitudes for extended periods of time. Given the orbital geometry, however the periapses will not be visible from Earth and so no new tracking data will be available for altitudes lower than 75 km. Nevertheless, the continuous tracking of MESSENGER in the northern hemisphere will help improve the uniformity of the spatial coverage at altitudes lower than 150 km, which will further improve the overall quality of the Mercury gravity field.

Partnering Students, Scientists, and the Local Community in a Regionally-focused Field Campaign

Science.gov (United States)

McLaughlin, J. W.; Lemone, M. A.; Seavey, M. M.; Washburne, J. C.

2006-05-01

The GLOBE Program (www.globe.gov) involves students and scientists in a worldwide environmental data collection effort. The GLOBE ONE field campaign (www.globe.gov/globeone) represents a model for a focused implementation of GLOBE via a geographically-specific project. The campaign, which occurred in Black Hawk County, Iowa from February 2004 to February 2006, was developed by GLOBE Principal Investigators (PIs), the GLOBE Program Office, and GLOBE Iowa. The central scientific objective was to compare quantitatively the environmental effects of various soil tillage techniques. In addition, student research projects were supported that spanned a variety of Earth science topics. The campaign established a partnership between students and scientists to collect a structured, multidisciplinary data set and also increase GLOBE visibility. The fact that GLOBE ONE occurred in a focused geographic area made it necessary to form a network for local support. This started with choosing an active GLOBE partner, namely the Iowa Academy of Science, who had the ability to oversee the local implementation of such a project. Once this partner was chosen, additional local groups needed to be recruited to support the project. The local network included K-12 schools, the County Conservation Board, the University of Northern Iowa, Hawkeye Community College, and community volunteers. This network collected data via automated instrumentation, first-hand observations, and through special events organized with a focus on a specific measurement. The first major step in supporting student research was a teacher training workshop held in March of 2006 that helped to provide tools for, and increase comfort levels with, promoting scientific inquiry in the classroom. Student-scientists interactions were promoted via scientist visits, video conferences, letters, and email exchanges. The culminating event was a Student Research Symposium held in February 2006 which gave students and scientists a

Assessment of the Efficiency of Stroke Awareness Campaigns in Hungary.

Science.gov (United States)

Folyovich, András; Biczó, Dávid; Béres-Molnár, Katalin Anna; Toldi, Gergely

2018-03-01

The critical period of stroke management lies between the disease onset and the time of the emergency call, relying on stroke-related knowledge of the population. Public campaigns play a role in spreading relevant health information. Due to the substantial expenses of these campaigns, the assessment of their efficiency is reasonable. We assessed the number of thrombolytic treatments performed in Hungary, subjected to national media coverage and in particular in Budapest, being the location of the Stroke Day campaign, in the period between 2008 and 2015. We compared the change in the daily mean number of thrombolytic treatments performed during the preceding and following day, week, and month. Data were also compared with annual means. No meaningful changes can be seen in the number of thrombolytic treatments on the days immediately following Stroke Days, and casual differences can be seen in the following week. The comparison of the numbers of thrombolytic treatments performed in the postcampaign months with the monthly means in the corresponding years revealed a positive effect in each year except for 2012, 2014, and 2015. Regarding the whole examined period, however, the effect is not statistically significant, neither for data obtained from Hungary nor from Budapest. Better outcomes were observed 1 month after a campaign than more immediately. This can be partly explained by ongoing media coverage in a given period rather than exposure of the public on a single Stroke Day. Copyright © 2018 National Stroke Association. Published by Elsevier Inc. All rights reserved.

Assessment of MFLL column CO2 measurements obtained during the ACT-America field campaigns

Science.gov (United States)

Lin, B.; Browell, E. V.; Kooi, S. A.; Dobler, J. T.; Campbell, J.; Fan, T. F.; Pal, S.; O'Dell, C. W.; Obland, M. D.; Erxleben, W. H.; McGregor, D.; Kochanov, R. V.; DiGangi, J. P.; Davis, K. J.; Choi, Y.

2017-12-01

Accurate observations of atmospheric CO2 with airborne and space-based lidar systems such as those used during the Atmospheric Carbon and Transport - America (ACT-America) field campaigns and proposed for the NASA ASCENDS mission would improve our knowledge of CO2 distributions and variations on both regional and global scales, reduce the uncertainties in atmospheric CO2 transport and fluxes, and increase confidence in predictions of future climate changes. To reach these scientific goals, atmospheric column CO2 (XCO2) measurements of the Harris Corporation's Multifunctional Fiber Laser Lidar (MFLL) obtained during the first two ACT-America flight campaigns have been thoroughly investigated by the ACT-America lidar measurement group. MFLL is an intensity-modulated continuous-wave lidar operating in the 1.57-mm CO2 absorption band. Atmospheric XCO2 amounts are retrieved based on the integrated path differential absorption of the lidar signals at online and offline wavelengths between the aircraft and the ground. NASA Langley Research Center and Harris have been collaborating in the development and evaluation of this CO2 lidar approach for a number of years. To gain insights into the lidar performance, the measurement group has collected all possible lidar measurements with corresponding in-situ atmospheric profile information from the first two ACT-America field campaigns, including the data from several flight legs dedicated to lidar calibration. Initially large differences (-1 to 2 %) were found between lidar measured CO2 optical depths and those derived from in-situ observations and spectroscopy from HITRAN2008. When an improved spectroscopic model (Pre-HITRAN2016) was applied, the large systematic errors were much more consistent leading to the development of an empirical linear correction of measured optical depth based on the calibration flight data. This correction accounts for remaining uncertainties in spectroscopic models, environmental conditions, such as

A national mass media smoking cessation campaign: effects by race/ethnicity and education.

Science.gov (United States)

Vallone, Donna M; Niederdeppe, Jeff; Richardson, Amanda Kalaydjian; Patwardhan, Pallavi; Niaura, Raymond; Cullen, Jennifer

2011-01-01

To assess the effectiveness of a large-scale, national smoking cessation media campaign, the EX campaign, across racial/ethnic and educational subgroups. A longitudinal random-digit-dial panel study conducted prior to and 6 months following the national launch of the campaign. The sample was drawn from eight designated media markets in the United States. The baseline survey was conducted on 5616 current smokers, aged 18 to 49 years, and 4067 (73% follow-up response rate) were resurveyed at the 6-month follow-up. The primary independent variable is confirmed awareness of the campaign advertising, and the outcome variables are follow-up cessation-related cognitions index score and quit attempts. Multivariable logistic and linear regression analyses were conducted within racial/ethnic and educational strata to assess the strength of association between confirmed awareness of campaign advertising and cessation-related outcomes. Confirmed awareness of campaign advertising increased favorable cessation-related cognitions among Hispanics and quit attempts among non-Hispanic blacks, and increased favorable cessation-related cognitions and quit attempts among smokers with less than a high school education. These results suggest that the EX campaign may be effective in promoting cessation-related cognitions and behaviors among minority and disadvantaged smokers who experience a disproportionate burden of tobacco-related illness and mortality.

Recent results from milagro field campaign 2006 in the mexico megacity

International Nuclear Information System (INIS)

Molina, I.T.; Madronich, S.; Gaffney, J.S.; Singh, H.B.; Gosa, S.

2009-01-01

The air quality in large urbanized regions represents one of the major threats to the public and the ecosystems health. A number of harmful compounds emitted to the atmosphere from the various human activities increase the risk of having undesired illnesses, and possible death. Secondary air pollutants in both, air and aerosol phase, contribute to worsening this situation. on the other hand, there is an increasing recognition that air quality and climate change are strongly connected. Ozone plays an important role in this connection, apart from being by itself a greenhouse gas. This interaction is expected to evolve in response to changes in man-made emissions of gas precursors and to changes in physical climate. In this paper, a general scheme of the tropospheric ozone formation will be presented, as well as the current results from the MILAGRO field campaign took place in the Mexico Mega city in 2006. (author)

The theory of "truth": how counterindustry campaigns affect smoking behavior among teens.

Science.gov (United States)

Hershey, James C; Niederdeppe, Jeff; Evans, W Douglas; Nonnemaker, James; Blahut, Steven; Holden, Debra; Messeri, Peter; Haviland, M Lyndon

2005-01-01

This study used structural equation modeling to test a theory-based model of the pathways by which exposure to the "truth" counterindustry media campaign influenced beliefs, attitudes, and smoking behavior in national random-digit-dial telephone surveys of 16,000 12- to 17-year-olds before, 8 months after, and 15 months after campaign launch. Consistent with concepts from the theory of reasoned action, youth in markets with higher levels of campaign exposure had more negative beliefs about tobacco industry practices and more negative attitudes toward the tobacco industry. Models also provided support for a social inoculation effect, because negative industry attitudes were associated with lower receptivity to protobacco advertising and with less progression along a continuum of smoking intentions and behavior.

Characterizing tobacco control mass media campaigns in England.

Science.gov (United States)

Langley, Tessa; Lewis, Sarah; McNeill, Ann; Gilmore, Anna; Szatkowski, Lisa; West, Robert; Sims, Michelle

2013-11-01

To characterize publically funded tobacco control campaigns in England between 2004 and 2010 and to explore if they were in line with recommendations from the literature in terms of their content and intensity. International evidence suggests that campaigns which warn of the negative consequences of smoking and feature testimonials from real-life smokers are most effective, and that four exposures per head per month are required to reduce smoking prevalence. Characterization of tobacco control advertisements using a theoretically based framework designed to describe advertisement themes, informational and emotional content and style. Study of the intensity of advertising and exposure to different types of advertisement using data on population-level exposure to advertisements shown during the study period. England. Television Ratings (TVRs), a standard measure of advertising exposure, were used to calculate exposure to each different campaign type. A total of 89% of advertising was for smoking cessation; half of this advertising warned of the negative consequences of smoking, while half contained how-to-quit messages. Acted scenes featured in 72% of advertising, while only 17% featured real-life testimonials. Only 39% of months had at least four exposures to tobacco control campaigns per head. A theory-driven approach enabled a systematic characterization of tobacco control advertisements in England. Between 2004 and 2010 only a small proportion of tobacco control advertisements utilized the most effective strategies-negative health effects messages and testimonials from real-life smokers. The intensity of campaigns was lower than international recommendations. © 2013 The Authors. Addiction published by John Wiley & Sons Ltd on behalf of The Society for the Study of Addiction.

Barrow Black Carbon Source and Impact Study Final Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Barrett, Tate [Baylor Univ., Waco, TX (United States)

2014-07-01

The goal of the Barrow Black Carbon Source and Impact (BBCSI) Study was to characterize the concentration and isotopic composition of carbonaceous atmospheric particulate matter (PM) at the Atmospheric Radiation Measurement site in Barrow, AK. The carbonaceous component was characterized via measurement of the organic and black carbon (OC and BC) components of the total PM. To facilitate complete characterization of the particulate matter, filter-based collections were used, including a medium volume PM2.5 sampler and a high volume PM10 sampler. Thirty-eight fine (PM2.5) and 49 coarse (PM10) particulate matter fractions were collected at weekly and bi-monthly intervals. The PM2.5 sampler operated with minimal maintenance during the 12 month campaign. The PM10 sampler used for the BBCSI used standard Tisch hi-vol motors which have a known lifetime of ~1 month under constant use; this necessitated monthly maintenance and it is suggested that the motors be upgraded to industrial blowers for future deployment in the Arctic. The BBCSI sampling campaign successfully collected and archived 87 ambient atmospheric particulate matter samples from Barrow, AK from July 2012 to June 2013. Preliminary analysis of the organic and black carbon concentrations has been completed. This campaign confirmed known trends of high BC lasting from the winter through to spring haze periods and low BC concentrations in the summer.

Evaluation of GEOS-5 sulfur dioxide simulations during the Frostburg, MD 2010 field campaign

Directory of Open Access Journals (Sweden)

V. Buchard

2014-02-01

Full Text Available Sulfur dioxide (SO2 is a major atmospheric pollutant with a strong anthropogenic component mostly produced by the combustion of fossil fuel and other industrial activities. As a precursor of sulfate aerosols that affect climate, air quality, and human health, this gas needs to be monitored on a global scale. Global climate and chemistry models including aerosol processes along with their radiative effects are important tools for climate and air quality research. Validation of these models against in-situ and satellite measurements is essential to ascertain the credibility of these models and to guide model improvements. In this study, the Goddard Chemistry, Aerosol, Radiation, and Transport (GOCART module running on-line inside the Goddard Earth Observing System version 5 (GEOS-5 model is used to simulate aerosol and SO2 concentrations. Data taken in November 2010 over Frostburg, Maryland during an SO2 field campaign involving ground instrumentation and aircraft are used to evaluate GEOS-5 simulated SO2 concentrations. Preliminary data analysis indicated the model overestimated surface SO2 concentration, which motivated the examination of the specification of SO2 anthropogenic emission rates. As a result of this analysis, a revision of anthropogenic emission inventories in GEOS-5 was implemented, and the vertical placement of SO2 sources was updated. Results show that these revisions improve the model agreement with observations locally and in regions outside the area of this field campaign. In particular, we use the ground-based measurements collected by the United States Environmental Protection Agency (US EPA for the year 2010 to evaluate the revised model simulations over North America.

Childhood mortality after oral polio immunisation campaign in Guinea-Bissau

DEFF Research Database (Denmark)

Aaby, Peter; Hedegaard, Kathryn; Sodemann, Morten

2005-01-01

Though previous studies have suggested a non-specific beneficial effect of oral polio vaccine (OPV), there has been no evaluation of the mortality impact of national polio immunization days. On the other hand, studies examining the effect of OPV and diphtheria-tetanus-pertussis (DTP) vaccines...... with a register for the only paediatric ward in Bissau to determine the risk of hospitalisations. Among children under 5 years of age, 82% had received 1 or 2 doses of polio vaccines during the campaign. Though polio vaccination during the campaign was associated with slightly lower mortality, this difference...... was not significant for all children under 5 years of age (mortality ratio (MR)=0.46 (0.18-1.15)). However, oral polio vaccination was associated with a beneficial effect for children under 6 months of age at the time of the campaign, the mortality ratio being 0.09 (95% CI 0.01-0.85) in the 3 months before the war...

KEGS Discovery of 9 Supernova Candidates in the K2 Campaign 17 field with Pan-STARRS PS1

Science.gov (United States)

Smith, K. W.; Rest, A.; Tucker, B. E.; Garnavich, P. M.; Margheim, S.; Kasen, D.; Olling, R.; Shaya, E.; Narayan, G.; Villar, A.; Forster, F.; Mushotzky, R.; Zenteno, A.; James, D.; Smith, R. Chris; Dotson, J. L.; Barentsen, G.; Gully-Santiago, M.; Smartt, S. J.; Wright, D. E.; Huber, M.; Chambers, K. C.; Flewelling, H.; Willman, M.; Schultz, A.; Magnier, E.; Waters, C.; Bulger, J.; Wainscoat, R. J.

2018-05-01

We report the following transients discovered by Pan-STARRS1 during a targeted search of the Kepler Campaign 17 field as part of the K2 Extragalactic Survey (KEGS) for Transients (see http://www.mso.anu.edu.au/kegs/ ) Information on the Pan-STARRS Survey for Transients is available at http://star.pst.qub.ac.uk/ps1threepi/ (see Huber et al. ATel #7153).

Barrow Black Carbon Source and Impact Study Final Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Barrett, Tate

2014-07-01

The goal of the Barrow Black Carbon Source and Impact campaign was to characterize the concentration and isotopic composition of carbonaceous atmospheric particulate matter (PM) at the Atmospheric Radiation Measurement (ARM) Climate Research Facility site in Barrow, Alaska. The carbonaceous component was characterized by measuring the organic and black carbon (OC and BC) components of the total PM. To facilitate complete characterization of the PM, filter-based collections were used, including a medium volume PM_2.5 sampler and a high volume PM₁₀ sampler. Thirty-eight fine PM fractions (PM_2.5) and 49 coarse (PM₁₀) PM fractions were collected at weekly and bi-monthly intervals. The PM_2.5 sampler operated with minimal maintenance during the 12 month campaign. The PM₁₀ sampler used for the Barrow Black Carbon Source and Impact (BBCSI) study used standard Tisch “hi-vol” motors that have a known lifetime of approximately 1 month under constant use; this necessitated monthly maintenance, and it is suggested that, for future deployment in the Arctic, the motors be upgraded to industrial blowers. The BBCSI sampling campaign successfully collected and archived 87 ambient atmospheric PM samples from Barrow, Alaska, from July 2012 to June 2013. Preliminary analysis of the OC and BC concentrations has been completed. This campaign confirmed known trends of high BC lasting from the winter through to spring haze periods and low BC concentrations in the summer. However, the annual OC concentrations had a very different seasonal pattern with the highest concentrations during the summer, lowest concentrations during the fall, and increased concentrations during the winter and spring (Figure 1).

Field Testing of a Pneumatic Regolith Feed System During a 2010 ISRU Field Campaign on Mauna Kea, Hawaii

Science.gov (United States)

Craft, Jack; Zacny, Kris; Chu, Philip; Wilson, Jack; Santoro, Chris; Carlson, Lee; Maksymuk, Michael; Townsend, Ivan I.; Mueller, Robert P.; Mantovani, James G.

2010-01-01

Lunar In Situ Resource Utilization (ISRU) consists of a number of tasks starting with mining of lunar regolith, followed by the transfer of regolith to an oxygen extraction reactor and finally processing the regolith and storing of extracted oxygen. The transfer of regolith from the regolith hopper at the ground level to an oxygen extraction reactor many feet above the surface could be accomplished in different ways, including using a mechanical auger, bucket ladder system or a pneumatic system. The latter system is commonly used on earth when moving granular materials since it offers high reliability and simplicity of operation. In this paper, we describe a pneumatic regolith feed system, delivering feedstock to a Carbothermal reactor and lessons learned from deploying the system during the 2010 ISRU field campaign on the Mauna Kea, Hawaii.

Southern African Regional Science Initiative (SAFARI 2000): wet season campaigns

CSIR Research Space (South Africa)

Otter, LB

2002-03-01

Full Text Available The Southern African Regional Science Initiative (SAFARI 2000) involved two wet season and one dry season field campaigns. This paper reports on the wet season campaigns. The first was conducted at five sites along the Kalahari Transect in Zambia...

Combination of monthly gravity field solutions from different processing centers

Science.gov (United States)

Jean, Yoomin; Meyer, Ulrich; Jäggi, Adrian

2015-04-01

Currently, the official GRACE Science Data System (SDS) monthly gravity field solutions are generated independently by the Centre for Space Research (CSR) and the German Research Centre for Geosciences (GFZ). Additional GRACE SDS monthly fields are provided by the Jet Propulsion Laboratory (JPL) for validation and outside the SDS by a number of other institutions worldwide. Although the adopted background models and processing standards have been harmonized more and more by the various processing centers during the past years, notable differences still exist and the users are more or less left alone with a decision which model to choose for their individual applications. Combinations are well-established in the area of other space geodetic techniques, such as the Global Navigation Satellite Systems (GNSS), Satellite Laser Ranging (SLR), and Very Long Baseline Interferometry (VLBI), where regular comparisons and combinations of space-geodetic products have tremendously increased the usefulness of the products in a wide range of disciplines and scientific applications. In the frame of the recently started Horizon 2020 project European Gravity Service for Improved Emergency Management (EGSIEM), a scientific combination service shall therefore be established to deliver the best gravity products for applications in Earth and environmental science research based on the unified knowledge of the European GRACE community. In a first step the large variety of available monthly GRACE gravity field solutions shall be mutually compared spatially and spectrally. We assess the noise of the raw as well as filtered solutions and compare the secular and seasonal periodic variations fitted to the monthly solutions. In a second step we will explore ways to generate combined solutions, e.g., based on a weighted average of the individual solutions using empirical weights derived from pair-wise comparisons. We will also assess the quality of such a combined solution and discuss the

CDC'S Testing Makes Us Stronger (TMUS) Campaign: Was Campaign Exposure Associated With HIV Testing Behavior Among Black Gay and Bisexual Men?

Science.gov (United States)

Habarta, Nancy; Boudewyns, Vanessa; Badal, Hannah; Johnston, Jennie; Uhrig, Jennifer; Green, Donata; Ruddle, Paul; Rosenthal, Jacqueline; Stryker, Jo Ellen

2017-06-01

This study assessed exposure among Black gay, bisexual, and other men who have sex with men (BMSM) to a communication campaign, Testing Makes Us Stronger (TMUS), and its association with HIV testing to determine campaign effectiveness. Data from an online survey (N = 3,105) were analyzed using propensity score weight-adjusted logistic regression to examine the effect of exposure on HIV testing. Among BMSM aged 18-44 (n = 702), 43.2% reported TMUS exposure. The majority of those exposed were aged 25-34 (54%), HIV-negative (65%), and had some college education (87%). TMUS exposure was associated with reported increased HIV testing behaviors at 6- and 12-month frequencies. Communication campaigns with clear implementation strategies, focused objectives, and online and event presence can be associated with longer-term outcomes such as HIV testing.

Rock the Watt: An Energy Conservation Campaign at Pacific Northwest National Lab

Energy Technology Data Exchange (ETDEWEB)

None

2016-01-01

Case study describes Pacific Northwest National Laboratory's (PNNL) three-month Rock the Watt campaign to reduce energy use at its main campus in Richland, Washington. The campaign objectives were to educate PNNL employees about energy conservation opportunities in their workplace and to motivate them to help PNNL save energy and costs and to reduce greenhouse gas emissions.

Radar observations of field-aligned plasma irregularities in the SEEK-2 campaign

Directory of Open Access Journals (Sweden)

S. Saito

2005-10-01

Full Text Available During the Sporadic E Experiment over Kyushu 2 (SEEK-2 campaign, field-aligned irregularities (FAIs associated with midlatitude sporadic-E (E_s layers were observed with two backscatter radars, the Lower Thermosphere Profiler Radar (LTPR and the Frequency Agile Radar (FAR, which were located 40 km apart in Tanegashima, Japan. We conducted observations of FAI echoes from 31 July to 24 August 2002, and the radar data were used to determine launch timing of two sounding rockets on 3 August 2002. Our comparison of echoes obtained by the LTPR and the FAR revealed that echoes often appeared at the FAR about 10min earlier than they did at the LTPR and were well correlated. This indicates that echoing regions drift with a southward velocity component that maintains the spatial shape. Interferometry observations that were conducted with the LTPR from 3 to 8 August 2002, revealed that the quasi-periodic (QP striations in the Range-Time-Intensity (RTI plots were due to the apparent motion of echoing regions across the radar beam including both main and side lobes. In most cases, the echo moved to the east-southeast at an almost constant altitude of 100–110 km, which was along the locus of perpendicularity of the radar line-of-sight to the geomagnetic field line. We found that the QP pattern on the RTI plot reflects the horizontal structure and motion of the (E_s layer, and that echoing regions seemed to be in one-dimensionally elongated shapes or in chains of patches. Neutral wind velocities from 75 to 105 km altitude were simultaneously derived with meteor echoes from the LTPR. This is the first time-continuous simultaneous observation FAIs and neutral wind with interferometry measurements. Assuming that the echoing regions were drifting with an ambient neutral wind, we found that the echoing region was aligned east-northeast-west-southwest in eight out of ten QP echo events during the SEEK-2 campaign. A range rate was

Bureau of Military Intelligence in the Chancellorsville Campaign

Science.gov (United States)

2017-06-09

Printing Office, 2014. ———. Field Manual (FM) 34-130. Intelligence Preparation of the Battlefield. Washington, DC: Government Printing Office. Accessed...THE BUREAU OF MILITARY INTELLIGENCE IN THE CHANCELLORSVILLE CAMPAIGN A thesis presented to the Faculty of the U.S. Army...AUG 2016 – JUN 2017 4. TITLE AND SUBTITLE The Bureau of Military Intelligence in the Chancellorsville Campaign 5a. CONTRACT NUMBER 5b. GRANT

Assessment of the Aerosol Optics Component of the Coupled WRF-CMAQ Model usingCARES Field Campaign data and a Single Column Model

Science.gov (United States)

The Carbonaceous Aerosols and Radiative Effects Study (CARES), a field campaign held in central California in June 2010, provides a unique opportunity to assess the aerosol optics modeling component of the two-way coupled Weather Research and Forecasting (WRF) – Community Multisc...

Stop the drama Downunder: a social marketing campaign increases HIV/sexually transmitted infection knowledge and testing in Australian gay men.

Science.gov (United States)

Pedrana, Alisa; Hellard, Margaret; Guy, Rebecca; El-Hayek, Carol; Gouillou, Maelenn; Asselin, Jason; Batrouney, Colin; Nguyen, Phuong; Stoovè, Mark

2012-08-01

Since 2000, notifications of HIV and other sexually transmitted infections (STIs) have increased significantly in Australian gay men. We evaluated the impact of a social marketing campaign in 2008-2009 aimed to increase health-seeking behavior and STI testing and enhance HIV/STI knowledge in gay men. A convenience sample of 295 gay men (18-66 years of age) was surveyed to evaluate the effectiveness of the campaign. Participants were asked about campaign awareness, HIV/STI knowledge, health-seeking behavior, and HIV/STI testing. We examined associations between recent STI testing and campaign awareness. Trends in HIV/STI monthly tests at 3 clinics with a high case load of gay men were also assessed. Logistic and Poisson regressions and χ tests were used. Both unaided (43%) and aided (86%) campaign awareness was high. In a multivariable logistic regression, awareness of the campaign (aided) was independently associated with having had any STI test within the past 6 months (prevalence ratio = 1.5; 95% confidence interval = 1.0-2.4. Compared with the 13 months before the campaign, clinic data showed significant increasing testing rates for HIV, syphilis, and chlamydia among HIV-negative gay men during the initial and continued campaign periods. These findings suggest that the campaign was successful in achieving its aims of increasing health-seeking behavior, STI testing, and HIV/STI knowledge among gay men in Victoria.

Political Campaigns

OpenAIRE

Lilleker, Darren

2017-01-01

Political campaigns are orchestrated attempts by political organizations to garner public support through persuasive communication in order to influence public policy in their favor. This broad definition encapsulates all forms of campaigns from those of neighborhood organizations seeking to influence local politicians to the campaigns of political parties and candidates who seek election to office in order to shape policy themselves. In pluralist democracies, campaigns are crucial for repres...

The impact of televised tobacco control advertising content on campaign recall: Evidence from the International Tobacco Control (ITC) United Kingdom Survey

Science.gov (United States)

2014-01-01

Background Although there is some evidence to support an association between exposure to televised tobacco control campaigns and recall among youth, little research has been conducted among adults. In addition, no previous work has directly compared the impact of different types of emotive campaign content. The present study examined the impact of increased exposure to tobacco control advertising with different types of emotive content on rates and durations of self-reported recall. Methods Data on recall of televised campaigns from 1,968 adult smokers residing in England through four waves of the International Tobacco Control (ITC) United Kingdom Survey from 2005 to 2009 were merged with estimates of per capita exposure to government-run televised tobacco control advertising (measured in GRPs, or Gross Rating Points), which were categorised as either “positive” or “negative” according to their emotional content. Results Increased overall campaign exposure was found to significantly increase probability of recall. For every additional 1,000 GRPs of per capita exposure to negative emotive campaigns in the six months prior to survey, there was a 41% increase in likelihood of recall (OR = 1.41, 95% CI: 1.24–1.61), while positive campaigns had no significant effect. Increased exposure to negative campaigns in both the 1–3 months and 4–6 month periods before survey was positively associated with recall. Conclusions Increased per capita exposure to negative emotive campaigns had a greater effect on campaign recall than positive campaigns, and was positively associated with increased recall even when the exposure had occurred more than three months previously. PMID:24885426

The Effectiveness of Campaign Messages on Turnout and Vote Choice

OpenAIRE

Friedel, Sylvia

2013-01-01

In this dissertation, I study campaign effects on turnout and vote choice. I analyze different campaign messages and the way they affect voters across various situations. First, through an online survey experiment, I study the impact of campaign messages and ideological cues on voters as they make inferences on candidates. Next, through a field experiment, I test whether microtargeted messages or general messages on the economy have any effect on turnout. Lastly, using online survey data, I e...

Atmospheric Radiation Measurement Madden-Julian Oscillation Investigation Experiment Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Long, Chuck [National Oceanic and Atmospheric Administration (NOAA), Boulder, CO (United States). Earth System Research Lab.

2016-07-01

Every 30–90 days during the Northern Hemisphere winter, the equatorial tropical atmosphere experiences pulses of extraordinarily strong deep convection and rainfall. This phenomenon is referred to as the Madden–Julian Oscillation, or MJO, named after the scientists who identified this cycle. The MJO significantly affects weather and rainfall patterns around the world (Zhang 2013). To improve predictions of the MJO—especially about how it forms and evolves throughout its lifecycle—an international group of scientists collected an unprecedented set of observations from the Indian Ocean and western Pacific region from October 2011 through March 2012 through several coordinated efforts. The coordinated field campaigns captured six distinct MJO cycles in the Indian Ocean. The rich set of observations capturing several MJO events from these efforts will be used for many years to study the physics of the MJO. Here we highlight early research results using data from the Atmospheric Radiation Measurement (ARM) Madden-Julian Oscillation Investigation Experiment (AMIE), sponsored by the U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility.

EUREC4A: A Field Campaign to Elucidate the Couplings Between Clouds, Convection and Circulation

Science.gov (United States)

Bony, Sandrine; Stevens, Bjorn; Ament, Felix; Bigorre, Sebastien; Chazette, Patrick; Crewell, Susanne; Delanoë, Julien; Emanuel, Kerry; Farrell, David; Flamant, Cyrille; Gross, Silke; Hirsch, Lutz; Karstensen, Johannes; Mayer, Bernhard; Nuijens, Louise; Ruppert, James H.; Sandu, Irina; Siebesma, Pier; Speich, Sabrina; Szczap, Frédéric; Totems, Julien; Vogel, Raphaela; Wendisch, Manfred; Wirth, Martin

2017-11-01

Trade-wind cumuli constitute the cloud type with the highest frequency of occurrence on Earth, and it has been shown that their sensitivity to changing environmental conditions will critically influence the magnitude and pace of future global warming. Research over the last decade has pointed out the importance of the interplay between clouds, convection and circulation in controling this sensitivity. Numerical models represent this interplay in diverse ways, which translates into different responses of trade-cumuli to climate perturbations. Climate models predict that the area covered by shallow cumuli at cloud base is very sensitive to changes in environmental conditions, while process models suggest the opposite. To understand and resolve this contradiction, we propose to organize a field campaign aimed at quantifying the physical properties of trade-cumuli (e.g., cloud fraction and water content) as a function of the large-scale environment. Beyond a better understanding of clouds-circulation coupling processes, the campaign will provide a reference data set that may be used as a benchmark for advancing the modelling and the satellite remote sensing of clouds and circulation. It will also be an opportunity for complementary investigations such as evaluating model convective parameterizations or studying the role of ocean mesoscale eddies in air-sea interactions and convective organization.

EUREC4A: A Field Campaign to Elucidate the Couplings Between Clouds, Convection and Circulation

Science.gov (United States)

Bony, Sandrine; Stevens, Bjorn; Ament, Felix; Bigorre, Sebastien; Chazette, Patrick; Crewell, Susanne; Delanoë, Julien; Emanuel, Kerry; Farrell, David; Flamant, Cyrille; Gross, Silke; Hirsch, Lutz; Karstensen, Johannes; Mayer, Bernhard; Nuijens, Louise; Ruppert, James H.; Sandu, Irina; Siebesma, Pier; Speich, Sabrina; Szczap, Frédéric; Totems, Julien; Vogel, Raphaela; Wendisch, Manfred; Wirth, Martin

Trade-wind cumuli constitute the cloud type with the highest frequency of occurrence on Earth, and it has been shown that their sensitivity to changing environmental conditions will critically influence the magnitude and pace of future global warming. Research over the last decade has pointed out the importance of the interplay between clouds, convection and circulation in controling this sensitivity. Numerical models represent this interplay in diverse ways, which translates into different responses of tradecumuli to climate perturbations. Climate models predict that the area covered by shallow cumuli at cloud base is very sensitive to changes in environmental conditions, while process models suggest the opposite. To understand and resolve this contradiction, we propose to organize a field campaign aimed at quantifying the physical properties of tradecumuli (e.g., cloud fraction and water content) as a function of the large-scale environment. Beyond a better understanding of clouds-circulation coupling processes, the campaign will provide a reference data set that may be used as a benchmark for advancing the modelling and the satellite remote sensing of clouds and circulation. It will also be an opportunity for complementary investigations such as evaluating model convective parameterizations or studying the role of ocean mesoscale eddies in air-sea interactions and convective organization.

Field Office Telephone Service - Monthly National Answer Rate and Busy Rate

Data.gov (United States)

Social Security Administration — This dataset provides information at the national level by month for federal fiscal year 2013 onward for answer rate and busy rate for calls to our field offices....

Evaluation of a social marketing campaign to support Mexico City's comprehensive smoke-free law.

Science.gov (United States)

Thrasher, James F; Huang, Liling; Pérez-Hernández, Rosaura; Niederdeppe, Jeff; Arillo-Santillán, Edna; Alday, Jorge

2011-02-01

We aimed to assess the level of awareness and impact of a social marketing campaign to promote Mexico City's 2008 comprehensive smoke-free law. Four months after the smoke-free law was implemented but before the campaign launch, we collected data from a population-based, random sample of 961 inhabitants of Mexico City. We analyzed data from 786 respondents who completed follow-up at the end of the campaign to determine campaign exposure and the association between campaign exposure and changes in campaign-targeted knowledge and attitudes. Recall of any of the 5 campaign materials was 69%, with a uniform distribution of exposure to 1, 2, and 3 or more campaign materials (25%, 25%, and 19%, respectively). Exposure to a greater number of campaign materials was associated in a monotonic relation with campaign-targeted knowledge of ammonia and arsenic in cigarette smoke. In models assessing support for, perceived benefits of, and perceived right to smoke-free places, campaign exposure accounted for a positive change in half of the indicators within each of these domains. Social marketing campaigns can reinforce knowledge and attitudes that favor smoke-free laws, thereby helping to establish smoke-free norms.

The INCOMPASS project field and modelling campaign: Interaction of Convective Organization and Monsoon Precipitation, Atmosphere, Surface and Sea

Science.gov (United States)

Turner, Andrew; Bhat, Ganapati; Evans, Jonathan; Madan, Ranju; Marsham, John; Martin, Gill; Mitra, Ashis; Mrudula, Gm; Parker, Douglas; Pattnaik, Sandeep; Rajagopal, En; Taylor, Christopher; Tripathi, Sachchida

2017-04-01

The INCOMPASS project uses data from a field and aircraft measurement campaign during the 2016 monsoon onset to better understand and predict monsoon rainfall. The monsoon supplies the majority of water in South Asia, however modelling and forecasting the monsoon from days to the season ahead is limited by large model errors that develop quickly. Likely problems lie in physical parametrizations such as convection, the boundary layer and land surface. At the same time, lack of detailed observations prevents more thorough understanding of monsoon circulation and its interaction with the land surface; a process governed by boundary layer and convective cloud dynamics. From May to July 2016, INCOMPASS used a modified BAe-146 jet aircraft operated by the UK Facility for Airborne Atmospheric Measurements (FAAM), for the first project of this scale in India. The India and UK team flew around 100 hours of science sorties from bases in northern and southern India. Flights from Lucknow in the northern plains took measurements to the west and southeast to allow sampling of the complete contrast from dry desert air to the humid environment over the north Bay of Bengal. These routes were repeated in the pre-monsoon and monsoon phases, measuring contrasting surface and boundary layer structures. In addition, flights from the southern base in Bengaluru measured contrasts from the Arabian Sea, across the intense rains of the Western Ghats mountains, over the rain shadow in southeast India and over the southern Bay of Bengal. Flight planning was performed with the aid of forecasts from a new UK Met Office 4km limited area model. INCOMPASS also installed a network of surface flux towers, as well as operating a cloud-base ceilometer and performing intensive radiosonde launches from a supersite in Kanpur. Here we will outline preliminary results from the field campaign including new observations of the surface, boundary layer structure and atmospheric profiles from aircraft data. We

Reduced All-Cause Child Mortality After General Measles Vaccination Campaign in Rural Guinea-Bissau

DEFF Research Database (Denmark)

Fisker, Ane Bærent; Rodrigues, Amabelia; Martins, Cesario

2015-01-01

BACKGROUND: Randomised trials have shown that measles vaccine (MV) prevents non-measles deaths. MV-campaigns are conducted to eliminate measles infection.The overall mortality effect of MV-campaigns has not been studied. METHODS: Bandim Health Project (BHP) surveys children aged 0-4 years in rural...... in the same age group during the two previous years. RESULTS: 8158 children aged 6-59 months were under BHP surveillance during the 2006-campaign and 7999 and 8108 during similar periods in 2004 and 2005. At least 90% of the eligible children received MV in the campaign. There were 161 non-accident deaths...

Impact of a negative emotional antitobacco mass media campaign on French smokers: a longitudinal study.

Science.gov (United States)

Guignard, Romain; Gallopel-Morvan, Karine; Mons, Ute; Hummel, Karin; Nguyen-Thanh, Viêt

2018-01-13

Mass media campaigns to encourage smoking cessation have been shown to be effective in a context of comprehensive tobacco control programme. The effectiveness of antismoking ads that evoke negative emotions remains unclear, in particular in countries with high smoking prevalence and among smokers with low perceived susceptibility, low self-efficacy or who are not users of smoking cessation services. To evaluate short-term and long-term effects of a 1-month French national highly emotional media campaign, with a focus on these specific targets. A 6-month longitudinal survey by Internet. A sample of 3000 smokers were interviewed before the media campaign (T0). They were contacted again just after (T1) and 6 months after the campaign (T2). Perceived susceptibility to the risks of smoking, self-efficacy to quit smoking, use of smoking cessation services (quitline and website) and 7-day quitting. The analysis was carried out on 2241 individuals who answered at T1 and T2. Multiple logistic regressions were computed to test the association between the change in each outcome at T1 and T2 and the level of exposure based on self-reported recall. Self-reported recall was associated with an increase in perceived susceptibility and with use of cessation services. Campaign recall was also associated with higher 7-day quitting immediately after the campaign (OR=1.8 (1.0 to 3.2), Pmedia campaigns can be effective in encouraging cessation among smokers in a country with high smoking prevalence (France), but should be accompanied by convincing self-efficacy messages. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

Stop the sores: the making and evaluation of a successful social marketing campaign.

Science.gov (United States)

Plant, Aaron; Montoya, Jorge A; Rotblatt, Harlan; Kerndt, Peter R; Mall, Karen L; Pappas, Les G; Kent, Charlotte K; Klausner, Jeffrey D

2010-01-01

Los Angeles County has experienced a rapid increase in early syphilis among men who have sex with men (MSM) in recent years, with the number of cases rising from 126 in 2000 to 809 in 2005. As part of the public health response to this outbreak, a sustained social marketing campaign was launched in 2002, with the objectives of increasing syphilis testing, knowledge, and awareness among MSM in Los Angeles. This campaign, as implemented, exemplified key principles of social marketing, including market research, audience segmentation, and branding. A cross-sectional study conducted in 2004 to evaluate the campaign found that those MSM who were aware of the campaign were nearly twice as likely to have tested for syphilis in the past 6 months as those MSM who were not aware of the campaign. Those MSM who were aware of the campaign also had more syphilis awareness and knowledge in key areas.

Increasing the dose of television advertising in a national antismoking media campaign: results from a randomised field trial

OpenAIRE

McAfee, Tim; Davis, Kevin C; Shafer, Paul; Patel, Deesha; Alexander, Robert; Bunnell, Rebecca

2015-01-01

Background While antismoking media campaigns have demonstrated effectiveness, less is known about the country-level effects of increased media dosing. The 2012 US Tips From Former Smokers (Tips) campaign generated approximately 1.6 million quit attempts overall; however, the specific dose?response from the campaign was only assessed by self-report. Objective Assess the impact of higher ad exposure during the 2013 Tips campaign on quit-related behaviours and intentions, campaign awareness, com...

A multifaceted approach to education, observation, and feedback in a successful hand hygiene campaign.

Science.gov (United States)

Doron, Shira I; Kifuji, Kayoko; Hynes, Brooke Tyson; Dunlop, Dan; Lemon, Tricia; Hansjosten, Karen; Cheung, Teresa; Curley, Barbara; Snydman, David R; Fairchild, David G

2011-01-01

Prevention of health care-associated infections starts with scrupulous hand hygiene (HH). Improving HH compliance is a major target for the World Health Organization Patient Safety Challenge and is one of The Joint Commission's National Patient Safety Goals. Yet, adherence to HH protocols is generally poor for health care professionals, despite interventions designed to improve compliance. At Tufts Medical Center (Boston), HH compliance rates were consistently low despite the presence of a traditional HH campaign that used communication and education. A comprehensive program incorporated strong commitment by hospital leadership-who were actively involved in responsibilities previously only performed by infection preventionists and quality and patient safety staff-dedication of financial resources, including securing a grant; collaborating with a private advertising firm in a marketing campaign; and employing a multifaceted approach to education, observation, and feedback. This campaign resulted in a rapid and sustained improvement in HH compliance: Compared with the mean HH compliance rate for the six months before the campaign (72%), postcampaign HH compliance (mean = 94%) was significantly greater (p marketing campaign to fit this academic medical center's particular culture, strong support from the medical center leadership, a multifaceted educational approach, and monthly feedback on HH compliance. A comprehensive campaign resulted in rapid and sustained improvement in HH compliance at an academic medical center after traditional communication and education strategies failed to improve HH performance.

The STAR Grants Contribution to the SOAS Campaign

Science.gov (United States)

The Southern Oxidant and Aerosol Study (SOAS) is a community-led field campaign that was part of the Southeast Atmosphere Study (SAS). As one of the largest field studies in decades to characterize air quality in the Southeastern United States, SAS is a collaborative project invo...

ARM West Antarctic Radiation Experiment (AWARE) Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Lubin, Daniel [Univ. of California, San Diego, CA (United States). Scripps Inst. of Oceanography; Bromwich, David H [Ohio State University; Vogelmann, Andrew M [Brookhaven National Lab. (BNL), Upton, NY (United States); Verlinde, Johannes [Pennsylvania State Univ., University Park, PA (United States); Russell, Lynn M [Univ. of California, San Diego, CA (United States). Scripps Inst. of Oceanography

2017-09-15

The U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) West Antarctic Radiation Experiment (AWARE) is the most technologically advanced atmospheric and climate science campaign yet fielded in Antarctica. AWARE was motivated be recent concern about the impact of cryospheric mass loss on global sea level rise. Specifically, the West Antarctic Ice Sheet (WAIS) is now the second largest contributor to rising sea level, after the Greenland Ice Sheet. As steadily warming ocean water erodes the grounding lines of WAIS components where they meet the Amundsen and Bellingshausen Seas, the retreating grounding lines moving inland and downslope on the underlying terrain imply mechanical instability of the entire WAIS. There is evidence that this point of instability may have already been reached, perhaps signifying more rapid loss of WAIS ice mass. At the same time, the mechanical support provided by adjacent ice shelves, and also the fundamental stability of exposed ice cliffs at the ice sheet grounding lines, will be adversely impacted by a warming atmosphere that causes more frequent episodes of surface melting. The surface meltwater damages the ice shelves and ice cliffs through hydrofracturing. With the increasing concern regarding these rapid cryospheric changes, AWARE was motivated by the need to (a) diagnose the surface energy balance in West Antarctica as related to both summer season climatology and potential surface melting, and (b) improve global climate model (GCM) performance over Antarctica, such that future cryospheric projections can be more reliable.

HI-SCALE Nanoparticle Composition and Precursors Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Smith, James [Univ. of California, Irvine, CA (United States); Stark, Harald [Aerodyne Research, Inc., Billerica, MA (United States); Browne, Eleanor [Univ. of Colorado, Boulder, CO (United States); Hanson, David [Augsburg College, Minneapolis, MN (United States)

2017-06-15

From 21 August to 27 September, 2016, during the second Intensive Operational Period (IOP) of the Holistic Interactions of Shallow Clouds, Aerosols, and Land-Ecoystems (HI-SCALE) field campaign, a suite of instruments were placed in the Guest Instrument Facility (GIF) at the Central Facility of the U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility’s Southern Great Plains (SGP) site in Lamont, Oklahoma. The goal of these measurements was to fully characterize the formation and evolution of atmospheric aerosol particles through measurements of gas-phase precursor and ambient nanoparticle composition. Specifically, we sought to: 1. investigate the role of acid-base chemistry in new-particle growth through measurements of ammonia and amines as well as organic and inorganic acids in both atmospheric nanoparticles and the gas phase; 2. investigate the contribution of other surface-area or volume-controlled processes to nanoparticle formation and growth, such as the uptake of extremely low volatility organic compounds (ELVOCs); 3. evaluate the performance of a new instrument being developed with funding from the DOE Small Business Innovation Research (SBIR) program for measuring gas-phase amines and related compounds; and 4. together with colleagues measuring on the ground and onboard the ARM Gulfstream-1 (G-1) aircraft during HI-SCALE, create a comprehensive data set related to new particle formation and growth that can be used in modeling efforts by the research team as well as DOE collaborators.

Combination of GRACE monthly gravity field solutions from different processing strategies

Science.gov (United States)

Jean, Yoomin; Meyer, Ulrich; Jäggi, Adrian

2018-02-01

We combine the publicly available GRACE monthly gravity field time series to produce gravity fields with reduced systematic errors. We first compare the monthly gravity fields in the spatial domain in terms of signal and noise. Then, we combine the individual gravity fields with comparable signal content, but diverse noise characteristics. We test five different weighting schemes: equal weights, non-iterative coefficient-wise, order-wise, or field-wise weights, and iterative field-wise weights applying variance component estimation (VCE). The combined solutions are evaluated in terms of signal and noise in the spectral and spatial domains. Compared to the individual contributions, they in general show lower noise. In case the noise characteristics of the individual solutions differ significantly, the weighted means are less noisy, compared to the arithmetic mean: The non-seasonal variability over the oceans is reduced by up to 7.7% and the root mean square (RMS) of the residuals of mass change estimates within Antarctic drainage basins is reduced by 18.1% on average. The field-wise weighting schemes in general show better performance, compared to the order- or coefficient-wise weighting schemes. The combination of the full set of considered time series results in lower noise levels, compared to the combination of a subset consisting of the official GRACE Science Data System gravity fields only: The RMS of coefficient-wise anomalies is smaller by up to 22.4% and the non-seasonal variability over the oceans by 25.4%. This study was performed in the frame of the European Gravity Service for Improved Emergency Management (EGSIEM; http://www.egsiem.eu) project. The gravity fields provided by the EGSIEM scientific combination service (ftp://ftp.aiub.unibe.ch/EGSIEM/) are combined, based on the weights derived by VCE as described in this article.

3-D visualization of ensemble weather forecasts - Part 2: Forecasting warm conveyor belt situations for aircraft-based field campaigns

Science.gov (United States)

Rautenhaus, M.; Grams, C. M.; Schäfler, A.; Westermann, R.

2015-02-01

We present the application of interactive 3-D visualization of ensemble weather predictions to forecasting warm conveyor belt situations during aircraft-based atmospheric research campaigns. Motivated by forecast requirements of the T-NAWDEX-Falcon 2012 campaign, a method to predict 3-D probabilities of the spatial occurrence of warm conveyor belts has been developed. Probabilities are derived from Lagrangian particle trajectories computed on the forecast wind fields of the ECMWF ensemble prediction system. Integration of the method into the 3-D ensemble visualization tool Met.3D, introduced in the first part of this study, facilitates interactive visualization of WCB features and derived probabilities in the context of the ECMWF ensemble forecast. We investigate the sensitivity of the method with respect to trajectory seeding and forecast wind field resolution. Furthermore, we propose a visual analysis method to quantitatively analyse the contribution of ensemble members to a probability region and, thus, to assist the forecaster in interpreting the obtained probabilities. A case study, revisiting a forecast case from T-NAWDEX-Falcon, illustrates the practical application of Met.3D and demonstrates the use of 3-D and uncertainty visualization for weather forecasting and for planning flight routes in the medium forecast range (three to seven days before take-off).

Cryosphere campaigns in support of ESA's Earth Explorers Missions

Science.gov (United States)

Casal, Tânia; Davidson, Malcolm; Plank, Gernot; Floberghagen, Rune; Parrinello, Tommaso; Mecklenburg, Susanne; Drusch, Matthias; Fernandez, Diego

2014-05-01

In the framework of its Earth Observation Programmes the European Space Agency (ESA) carries out ground based and airborne campaigns to support geophysical algorithm development, calibration/validation, simulation of future spaceborne Earth observation missions, and applications development related to land, oceans, atmosphere and solid Earth. ESA has conducted over 110 airborne and ground measurements campaigns since 1981 and this presentation will describe three campaigns in Antarctica and the Arctic. They were undertaken during the calibration/validation phase of Earth Explorer (EE) missions, such as SMOS (Soil Moisture and Ocean Salinity), GOCE (Gravity field and steady-state Ocean Circulation Explorer) and CryoSat-2. In support of SMOS and GOCE, the DOMECair airborne campaign took place in Antarctica, in the Dome C region in the middle of January 2013. The two main objectives were a) to quantify and document the spatial variability in the DOME C area (SMOS) and b) to fill a gap in the high-quality gravity anomaly maps in Antarctica where airborne gravity measurements are sparse (GOCE). Results from the campaign for the SMOS component, showed that the DOME C area is not as spatially homogenous as previously assumed, therefore comparisons of different missions (e.g. SMOS and NASA's Aquarius) with different footprints must be done with care, highlighting once again the importance of field work to test given assumptions. One extremely surprising outcome of this campaign was the pattern similarity between the gravity measurements and brightness temperature fields. To date, there has never been an indication that L-Band brightness temperatures could be correlated to gravity, but preliminary analysis showed coincident high brightness temperature with high gravity values, suggesting that topography may influence microwave emissions. Also in support of SMOS, the SMOSice airborne campaign has been planned in the Arctic. It was motived by a previous ESA SMOSice study that

Exploring the vertical profile of atmospheric organic aerosol: comparing 17 aircraft field campaigns with a global model

Directory of Open Access Journals (Sweden)

C. L. Heald

2011-12-01

Full Text Available The global organic aerosol (OA budget is highly uncertain and past studies suggest that models substantially underestimate observed concentrations. Few of these studies have examined the vertical distribution of OA. Furthermore, many model-measurement comparisons have been performed with different models for single field campaigns. We synthesize organic aerosol measurements from 17 aircraft campaigns from 2001–2009 and use these observations to consistently evaluate a GEOS-Chem model simulation. Remote, polluted and fire-influenced conditions are all represented in this extensive dataset. Mean observed OA concentrations range from 0.2–8.2 μg sm⁻³ and make up 15 to 70% of non-refractory aerosol. The standard GEOS-Chem simulation reproduces the observed vertical profile, although observations are underestimated in 13 of the 17 field campaigns (the median observed to simulated ratio ranges from 0.4 to 4.2, with the largest model bias in anthropogenic regions. However, the model is best able to capture the observed variability in these anthropogenically-influenced regions (R²=0.18−0.57, but has little skill in remote or fire-influenced regions. The model bias increases as a function of relative humidity for 11 of the campaigns, possibly indicative of missing aqueous phase SOA production. However, model simulations of aqueous phase SOA suggest a pronounced signature in the mid-troposphere (2–6 km which is not supported in the observations examined here. Spracklen et al. (2011 suggest adding ~100 Tg yr⁻¹ source of anthropogenically-controlled SOA to close the measurement-model gap, which we add as anthropogenic SOA. This eliminates the model underestimate near source, but leads to overestimates aloft in a few regions and in remote regions, suggesting either additional sinks of OA or higher volatility aerosol at colder temperatures. Sensitivity simulations indicate that fragmentation of organics upon

AMF3 CloudSat Overpasses Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Matrosov, Sergey [University of Colorado, Boulder; National Oceanic and Atmospheric Administration (NOAA), Boulder, CO (United States). Earth System Research Lab.; Hardin, Joseph [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); De Boer, Gijs [University of Colorado, Boulder; National Oceanic and Atmospheric Administration (NOAA), Boulder, CO (United States). Earth System Research Lab.; Shupe, Matthew [University of Colorado, Boulder; National Oceanic and Atmospheric Administration (NOAA), Boulder, CO (United States). Earth System Research Lab.; Maahn, Maximillian [National Oceanic and Atmospheric Administration (NOAA), Boulder, CO (United States). Earth System Research Lab.; Williams, Christopher [University of Colorado, Boulder; National Oceanic and Atmospheric Administration (NOAA), Boulder, CO (United States). Earth System Research Lab.

2017-10-15

Synergy between ground-based and satellite radar observations of clouds and precipitation is important for refining the algorithms to retrieve hydrometeor microphysical parameters, improvements in the retrieval accuracy, and better understanding the advantages and limitations of different retrieval approaches. The new dual-frequency (Ka- and W-band, 35 GHz and 94 GHz) fully polarimetric scanning U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Research Facility cloud radars (SACRs-2) are advanced sensors aimed to significantly enhance remote sensing capabilities (Kollias et al. 2016). One of these radars was deployed as part of the third ARM Mobile Facility (AMF3) at Oliktok Point, Alaska (70.495o N, 149.886oW). The National Aeronautics and Space Administration (NASA) CloudSat satellite, which is part of the polar-orbiting A-train satellite constellation, passes over the vicinity of the AMF3 location (typically within 0-7 km depending on a particular overpass) on a descending orbit every 16 days at approximately 13:21 UTC. The nadir pointing W-band CloudSat cloud profiling radar (CPR) provides vertical profiles of reflectivity that are then used for retrievals of hydrometeor parameters (Tanelli et al. 2008). The main objective of the AMF3 CloudSat overpasses intensive operating period (IOP) campaign was to collect approximately collocated in space and time radar data from the SACR-2 and the CloudSat CPR measurements for subsequent joint analysis of radar variables and microphysical retrievals of cloud and precipitation parameters. Providing the reference for the SACR-2 absolute calibration from the well-calibrated CloudSat CPR was another objective of this IOP. The IOP objectives were achieved by conducting seven special SACR-2 scans during the 10.5-min period centered at the exact time of the CloudSat overpass over the AMF3 (~1321 UTC) on six dates of the CloudSat overpasses during the three-month period allocated to this IOP. These six days

Multimedia campaign on a shoestring: promoting 'Stay Active - Stay Independent' among seniors.

Science.gov (United States)

John-Leader, Franklin; Van Beurden, Eric; Barnett, Lisa; Hughes, Karen; Newman, Beth; Sternberg, Jason; Dietrich, Uta

2008-04-01

This paper describes a multimedia campaign implemented in rural New South Wales on a budget smaller than that typical of many published campaigns. The 'To Be Young at Heart - Stay Active Stay Independent' (SASI) campaign was one arm of a multi-strategic program to reduce falls among seniors by promoting physical activity. This 18-month campaign used social marketing techniques. Central to this campaign was strong formative research, significant use of corporate, community and media partnerships and a detailed, strategic distribution plan. Campaign reach was evaluated by a community intercept survey. A variety of high-quality information, education and communication (IEC) resources were developed. Overall, the campaign cost was calculated at USD 191,000. The actual cost of USD 42,000 (excluding staff time) was used to generate almost double this amount in sponsorship (USD 82,000). In the mid-campaign reach survey, 36% recognised the campaign and attributed this to television (58%), newspaper (33%), poster (13%) and bus-back advertising (8%). Of these respondents, 21% reported seeking information about physical activity, 33% reported increased intention to be more active, and 22% reported becoming more active as a result of the campaign. It is possible to develop and deliver a well-designed, multi-media campaign on a limited budget by using sound formative research and engaging community and corporate partners to generate sponsorship. An effective distribution strategy is crucial and may require additional partnerships at State or national level.

Sources, Composition, and Properties of Newly Formed and Regional Organic Aerosol in a Boreal Forest during the Biogenic Aerosol: Effects on Clouds and Climate Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Thornton, Joel [Univ. of Washington, Seattle, WA (United States)

2016-05-01

The Thornton Laboratory participated in the U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility’s Biogenic Aerosol Effects on Clouds and Climate (BAECC) campaign in Finland by deploying our mass spectrometer. We then participated in environmental simulation chamber studies at Pacific Northwest National Laboratory (PNNL). Thereafter, we analyzed the results as demonstrated in the several presentations and publications. The field campaign and initial environmental chamber studies are described below.

Meta-analysis of the effect of road safety campaigns on accidents.

Science.gov (United States)

Phillips, Ross Owen; Ulleberg, Pål; Vaa, Truls

2011-05-01

A meta-analysis of 67 studies evaluating the effect of road safety campaigns on accidents is reported. A total of 119 results were extracted from the studies, which were reported in 12 different countries between 1975 and 2007. After allowing for publication bias and heterogeneity of effects, the weighted average effect of road safety campaigns is a 9% reduction in accidents (with 95% confidence that the weighted average is between -12 and -6%). To account for the variability of effects measured across studies, data were collected to characterise aspects of the campaign and evaluation design associated with each effect, and analysed to identify a model of seven campaign factors for testing by meta-regression. The model was tested using both fixed and random effect meta-regression, and dependency among effects was accounted for by aggregation. These analyses suggest positive associations between accident reduction and the use of personal communication or roadside media as part of a campaign delivery strategy. Campaigns with a drink-driving theme were also associated with greater accident reductions, while some of the analyses suggested that accompanying enforcement and short campaign duration (less than one month) are beneficial. Overall the results are consistent with the idea that campaigns can be more effective in the short term if the message is delivered with personal communication in a way that is proximal in space and time to the behaviour targeted by the campaign. Copyright © 2011 Elsevier Ltd. All rights reserved.

Ocean tides in GRACE monthly averaged gravity fields

DEFF Research Database (Denmark)

Knudsen, Per

2003-01-01

The GRACE mission will map the Earth's gravity fields and its variations with unprecedented accuracy during its 5-year lifetime. Unless ocean tide signals and their load upon the solid earth are removed from the GRACE data, their long period aliases obscure more subtle climate signals which GRACE...... aims at. In this analysis the results of Knudsen and Andersen (2002) have been verified using actual post-launch orbit parameter of the GRACE mission. The current ocean tide models are not accurate enough to correct GRACE data at harmonic degrees lower than 47. The accumulated tidal errors may affect...... the GRACE data up to harmonic degree 60. A study of the revised alias frequencies confirm that the ocean tide errors will not cancel in the GRACE monthly averaged temporal gravity fields. The S-2 and the K-2 terms have alias frequencies much longer than 30 days, so they remain almost unreduced...

77 FR 55095 - National Ovarian Cancer Awareness Month, 2012

Science.gov (United States)

2012-09-06

... National Ovarian Cancer Awareness Month, 2012 By the President of the United States of America A... leave in our hearts will be deeply felt forever. During National Ovarian Cancer Awareness Month, we... campaign, we are working to raise awareness about the signs and symptoms of ovarian cancer. The Affordable...

Implementing the Mars Science Laboratory Terminal Descent Sensor Field Test Campaign

Science.gov (United States)

Montgomery, James F.; Bodie, James H.; Brown, Joseph D.; Chen, Allen; Chen, Curtis W.; Essmiller, John C.; Fisher, Charles D.; Goldberg, Hannah R.; Lee, Steven W.; Shaffer, Scott J.

2012-01-01

The Mars Science Laboratory (MSL) will deliver a 900 kg rover to the surface of Mars in August 2012. MSL will utilize a new pulse-Doppler landing radar, the Terminal Descent Sensor (TDS). The TDS employs six narrow-beam antennas to provide unprecedented slant range and velocity performance at Mars to enable soft touchdown of the MSL rover using a unique sky crane Entry, De-scent, and Landing (EDL) technique. Prior to use on MSL, the TDS was put through a rigorous verification and validation (V&V) process. A key element of this V&V was operating the TDS over a series of field tests, using flight-like profiles expected during the descent and landing of MSL over Mars-like terrain on Earth. Limits of TDS performance were characterized with additional testing meant to stress operational modes outside of the expected EDL flight profiles. The flight envelope over which the TDS must operate on Mars encompasses such a large range of altitudes and velocities that a variety of venues were neces-sary to cover the test space. These venues included an F/A-18 high performance aircraft, a Eurocopter AS350 AStar helicopter and 100-meter tall Echo Towers at the China Lake Naval Air Warfare Center. Testing was carried out over a five year period from July 2006 to June 2011. TDS performance was shown, in gen-eral, to be excellent over all venues. This paper describes the planning, design, and implementation of the field test campaign plus results and lessons learned.

Airborne campaigns for CryoSat pre-launch calibration and validation

DEFF Research Database (Denmark)

Hvidegaard, Sine Munk; Forsberg, René; Skourup, Henriette

2010-01-01

From 2003 to 2008 DTU Space together with ESA and several international partners carried out airborne and ground field campaigns in preparation for CryoSat validation; called CryoVEx: CryoSat Validation Experiments covering the main ice caps in Greenland, Canada and Svalbard and sea ice in the Ar......From 2003 to 2008 DTU Space together with ESA and several international partners carried out airborne and ground field campaigns in preparation for CryoSat validation; called CryoVEx: CryoSat Validation Experiments covering the main ice caps in Greenland, Canada and Svalbard and sea ice...... in the Arctic Ocean. The main goal of the airborne surveys was to acquire coincident scanning laser and CryoSat type radar elevation measurements of the surface; either sea ice or land ice. Selected lines have been surveyed along with detailed mapping of validation sites coordinated with insitu field work...... and helicopter electromagnetic surveying. This paper summarises the pre-launch campaigns and presents some of the result from the coincident measurement from airborne and ground observations....

Radiation exposure control during EMCCR campaign at MAPS

International Nuclear Information System (INIS)

Jawahar, S.; Singha Roy, S.

2003-01-01

Enmasse Coolant Channel Replacement (EMCCR) work is second of its kind for Indian PHWR- next to RAPS - 2 campaign- after successful demonstration of ability by NPCIL to carry out such major core component maintenance. The Challenges posed during such campaign are mainly attributed to the radiation field, continuous occupancy, and large quantity of material handling for execution as well as preparing infrastructure, exposure control for large number of workmen. Extensive planning was carried out to address all these issues in order to reduce the downtime of the station keeping the collective dose as low as reasonable achievable (ALARA). This paper highlights the strategy adopted, logistics involved in execution of work and the efforts taken to control radiation exposure during this major campaign. (author)

Clean Air for London (CLEARFLO) Final Campaign Summary

Energy Technology Data Exchange (ETDEWEB)

Worsnop, D. R. [Aerodyne Research, Inc., Billerica, MA (United States); Williams, L. R. [Aerodyne Research, Inc., Billerica, MA (United States); Herndon, S. C. [Aerodyne Research, Inc., Billerica, MA (United States); Dubey, M. [Los Alamos National Lab. (LANL), Los Alamos, NM (United States); Ng, N. L. [Georgia Inst. of Technology, Atlanta, GA (United States); Thornton, J. [Univ. of Washington, Seattle, WA (United States); Knighton, B. [Montana State Univ., Bozeman, MT (United States); Coulter, R. [Argonne National Lab. (ANL), Argonne, IL (United States); Prévôt, Ash [Paul Scherrer Inst. (PSI), Villigen (Switzerland)

2016-03-01

This field campaign funded the participation of scientists from seven different research groups and operated over thirty instruments during the Winter Intensive Operating Period (January-February 2012) of the Clean Air for London (ClearfLo) campaign. The campaign took place at a rural site in Detling, UK, 45 kilometers southeast of central London. The primary science questions for the ClearfLo winter IOP (intensive operational periods) were: 1) “what is the urban increment of particulate matter (PM) and other pollutants in the greater London area?” and 2) “what is the contribution of solid fuel use for home heating to wintertime PM?” An additional motivation for the Detling measurements was the question of whether coatings on black carbon particles enhance absorption.

Polio immunity and the impact of mass immunization campaigns in the Democratic Republic of the Congo.

Science.gov (United States)

Voorman, Arend; Hoff, Nicole A; Doshi, Reena H; Alfonso, Vivian; Mukadi, Patrick; Muyembe-Tamfum, Jean-Jacques; Wemakoy, Emile Okitolonda; Bwaka, Ado; Weldon, William; Gerber, Sue; Rimoin, Anne W

2017-10-09

In order to prevent outbreaks from wild and vaccine-derived poliovirus, maintenance of population immunity in non-endemic countries is critical. We estimated population seroprevalence using dried blood spots collected from 4893 children 6-59months olds in the 2013-2014 Demographic and Health Survey in the Democratic Republic of the Congo (DRC). Population immunity was 81%, 90%, and 70% for poliovirus types 1, 2, and 3, respectively. Among 6-59-month-old children, 78% reported at least one dose of polio in routine immunization, while only 15% had three doses documented on vaccination cards. All children in the study had been eligible for at least two trivalent oral polio vaccine campaigns at the time of enrollment; additional immunization campaigns seroconverted 5.0%, 14%, and 5.5% of non-immune children per-campaign for types 1, 2, and 3, respectively, averaged over relevant campaigns for each serotype. Overall polio immunity was high at the time of the study, though pockets of low immunity cannot be ruled out. The DRC still relies on supplementary immunization campaigns, and this report stresses the importance of the quality and coverage of those campaigns over their quantity, as well as the importance of routine immunization. Copyright © 2017 The Authors. Published by Elsevier Ltd.. All rights reserved.

First highlights of the Dynamics-Aerosol-Chemistry-Cloud Interactions in West Africa (DACCIWA) field campaigns

Science.gov (United States)

Liousse, C.; Knippertz, P.; Flamant, C.; Adon, J.; Akpo, A.; Annesi-Maesano, I.; Assamoi, E.; Baeza, A.; Julien, B.; Bedou, M.; Brooks, B. J.; Chiu, J. Y. C.; Chiron, C.; Coe, H.; Danuor, S.; Djossou, J.; Evans, M. J.; Fayomi, B.; Fink, A. H.; Galy-Lacaux, C.; Gardrat, E.; Jegede, O.; Kalthoff, N.; Kedote, M.; Keita, S.; Kouame, K.; Konare, A.; Leon, J. F.; Mari, C. H.; Lohou, F.; Roblou, L.; Schlager, H.; Schwarzenboeck, A.; Toure, E. N.; Veronique, Y.

2016-12-01

The EU-funded project DACCIWA (Dynamics-Aerosol-Chemistry-Cloud Interactions in West Africa) is investigating the relationship between weather, climate, air pollution and health in southern West Africa. The air over the coastal region of West Africa is a unique mixture of natural and anthropogenic gases, liquids and particles, emitted in an environment, in which multi-layer cloud decks frequently form. These exert a large influence on the local weather and climate, which has never been studied in detail over West Africa: this information is currently not included in the majority of weather and climate models. For the first time, the entire chain of impacts of natural and manmade emissions on the West African atmosphere was investigated in a coordinated field campaign. As part of this campaign, three research aircraft (Falcon 20, Twin Otter and ATR) based in Lomé (Togo) flew targeted 50 missions over West Africa from 27 June to 16 July 2016. In that campaign also, three highly instrumented measuring sites inland were set up with weather balloons launched several times a day across the region. The main objective was to build robust statistics of cloud properties in southern West Africa in different chemical landscapes (background state, ship/flaring emissions, polluted megacities, agricultural and forest areas, dust from the Sahel/Sahara). In addition, DACCIWA scientists working on measurements of urban emissions, air pollution, and health have set up four urban sites in Abidjan (Cote d'Ivoire) and Cotonou (Benin) focusing on main specific regional combustion sources (domestic fires, traffic and waste burning). Long-term measurements of gases and particles and census of hospital admissions for respiratory diseases were started in January 2015 and will continue until March 2017 to determine the links between human health and air pollution. Intensive measurement periods took place in July 2015, January 2016, and July 2016 (a final one is planned for January 2017) in

INFORMATION CAMPAIGNS – MEANS OF COMMUNICATION WITH CUSTOMERS

Directory of Open Access Journals (Sweden)

Claudia-Nicoleta Dobrescu

2013-12-01

Full Text Available Within a company’s activities, an important role is granted to the performance and implementation of information campaigns for the final consumers. The paper has the general objective to identify specific issues that constitute the premises for the preparation and conduct of such activities, and especially the expected results. The analysis is performed and based on a direct research among several companies, which operate in various fields, for the identification of a method of performance and implementation of information campaigns that are necessary for ensuring visibility on the reference market. The aim of the study was to identify the importance that the firms from Resita give to information campaigns addressed to a target audience. The study was carried from April to May 2013 on a sample of small, medium and large firms, which operate in trade, manufacturing and services. The questions and the discussions addressed to the public were meant to outline the specific aspects of the exact way in which the information campaigns were done for their clients, but also to underline the results obtained with the help of these campaigns.

Marine ARM GPCI Investigation of Clouds (MAGIC) Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Lewis, Ernie R. [Brookhaven National Lab. (BNL), Upton, NY (United States)

2016-12-01

The Marine ARM GPCI Investigation of Clouds (MAGIC) field campaign, which deployed the second ARM Mobile Facility (AMF2) aboard the Horizon Lines cargo container ship Spirit as it ran its regular route between Los Angeles, California and Honolulu, Hawaii, measured properties of clouds and precipitation, aerosols, radiation, and atmospheric, meteorological, and oceanic conditions with the goal of obtaining statistics of these properties to achieve better understanding of the transition between stratocumulus and cumulus cloud regimes that occur in that region. This Sc-Cu transition is poorly represented in models, and a major reason for this is the lack of high-quality and comprehensive data that can be used to constrain, validate, and improve model representation of the transition. MAGIC consisted of 20 round trips between Los Angeles and Honolulu, and thus over three dozen transects through the transition, totaling nearly 200 days at sea between September, 2012 and October, 2013. During this time MAGIC collected a unique and unprecedented data set, including more than 550 successful radiosonde launches. An Intensive Observational Period (IOP) occurred in July, 2013 during which more detailed measurements of the atmospheric structure were made. MAGIC was very successful in its operations and overcame numerous logistical and technological challenges, clearly demonstrating the feasibility of a marine AMF2 deployment and the ability to make accurate measurements of clouds and precipitation, aerosols, and radiation while at sea.

Jet engine noise and infrared plume correlation field campaign

Science.gov (United States)

Cunio, Phillip M.; Weber, Reed A.; Knobel, Kimberly R.; Smith, Christine; Draudt, Andy

2015-09-01

Jet engine noise can be a health hazard and environmental pollutant, particularly affecting personnel working in close proximity to jet engines, such as airline mechanics. Mitigating noise could reduce the potential for hearing loss in runway workers; however, there exists a very complex relationship between jet engine design parameters, operating conditions, and resultant noise power levels, and understanding and characterizing this relationship is a key step in mitigating jet engine noise effects. We demonstrate initial results highlighting the utility of high-speed imaging (hypertemporal imaging) in correlating the infrared signatures of jet engines with acoustic noise. This paper builds on prior theoretical analysis of jet engine infrared signatures and their potential relationships to jet engine acoustic emissions. This previous work identified the region of the jet plume most likely to emit both in infrared and in acoustic domains, and it prompted the investigation of wave packets as a physical construct tying together acoustic and infrared energy emissions. As a means of verifying these assertions, a field campaign to collect relevant data was proposed, and data collection was carried out with a bank of infrared instruments imaging a T700 turboshaft engine undergoing routine operational testing. The detection of hypertemporal signatures in association with acoustic signatures of jet engines enables the use of a new domain in characterizing jet engine noise. This may in turn enable new methods of predicting or mitigating jet engine noise, which could lead to socioeconomic benefits for airlines and other operators of large numbers of jet engines.

Development of mobile sensor for volcanic observation "HOMURA": Test campaign at Kirishima Iwo-yama, SW Japan

Science.gov (United States)

Kaneko, K.; Ito, K.; Iwahori, K.; Anbe, Y.

2015-12-01

Monitoring volcanoes near active craters is important to know symptoms and transitions of volcanic eruptions. In order to observe volcanic phenomena near craters according to the circumstance, monitoring system with unmanned robots are useful. We have been trying to develop a practical UGV-type robot, and have completed a prototype, which we named "Homura". Homura is a small-sized, vehicle-type robot with six wheels (750 x 430 x 310 mm in dimensions and a weight of about 12 kg). Homura is remotely controlled with mobile phone radio waves; it can move in volcanic fields and send real time data of sensors equipped in the vehicle to the base station. We carried out a test campaign of Homura from Feb. 19th to Apr. 8th, 2015 at Iwo-yama to examine if Homura can work for a few month in natural volcanic fields. Iwo-yama is one of craters in the Kirishima volcanic field, SW Japan; the area within 1 km from the crater was an off-limit area from Oct. 24th, 2014 to May 5th, 2015 because volcanic seismicity there was active and eruption might occur. On Feb. 19th, we carried and put Homura at the rim of the crater. Unfortunately, mobile phone connectivity was not entirely stable around Iwo-yama. Then, we decided not to move Homura and only to obtain real time data of the sensors (a camera, CO2 gas sensor, and thermometer). After we returned to our office, we operated Homura for one to two hours every day until Apr. 8th. Although the weather was often bad (rain, fog, or cold temperature) during the test campaign, we could completely operate Homura without any trouble. On Apr. 8th, the battery in Homura ran down. After we collected Homura from Iwo-yama and recharged the battery, Homura perfectly worked again. The results of this campaign indicate that Homura stably operates for a long time in volcanic field. Homura is useful as simple monitoring station in volcanic fields where mobile phone connection is available.

The effect of breast cancer awareness month on internet search activity - a comparison with awareness campaigns for lung and prostate cancer

LENUS (Irish Health Repository)

Glynn, Ronan W

2011-10-12

Abstract Background This work aimed to assess the effects of the annual breast cancer awareness campaign on internet search activity, and to compare these effects with those of similar campaigns in prostate and lung cancer. We further aimed to assess overall levels of online activity relating to all three neoplasms between 2004 and 2009. Methods Google Insights for Search was employed to examine search trends for the term "breast cancer", across all Google domains between January 2004 and December 2009 (6 years). Search trends for both "prostate cancer" and "lung cancer" across all domains were also analysed for the same period, and these trends were compared with those for "breast cancer". Repeated measures ANOVA and Tukey post-hoc analyses were performed to assess for significant differences in activity. Results Increased levels of online activity relating to breast cancer are consistently generated each October. There is a significantly higher level of background activity in breast cancer compared with that in lung or prostate cancer (p < 0.001), and the October campaign stimulates online activity more effectively than equivalent campaigns for these other malignancies (p < 0.001). Conclusions The annual breast cancer awareness campaign is proving effective in stimulating online activity and may hold useful lessons for other cancer awareness initiatives.

Monthly gravity field solutions based on GRACE observations generated with the Celestial Mechanics Approach

Science.gov (United States)

Meyer, Ulrich; Jäggi, Adrian; Beutler, Gerhard

2012-09-01

The main objective of the Gravity Recovery And Climate Experiment (GRACE) satellite mission consists of determining the temporal variations of the Earth's gravity field. These variations are captured by time series of gravity field models of limited resolution at, e.g., monthly intervals. We present a new time series of monthly models, which was computed with the so-called Celestial Mechanics Approach (CMA), developed at the Astronomical Institute of the University of Bern (AIUB). The secular and seasonal variations in the monthly models are tested for statistical significance. Calibrated errors are derived from inter-annual variations. The time-variable signal can be extracted at least up to degree 60, but the gravity field coefficients of orders above 45 are heavily contaminated by noise. This is why a series of monthly models is computed up to a maximum degree of 60, but only a maximum order of 45. Spectral analysis of the residual time-variable signal shows a distinctive peak at a period of 160 days, which shows up in particular in the C20 spherical harmonic coefficient. Basic filter- and scaling-techniques are introduced to evaluate the monthly models. For this purpose, the variability over the oceans is investigated, which serves as a measure for the noisiness of the models. The models in selected regions show the expected seasonal and secular variations, which are in good agreement with the monthly models of the Helmholtz Centre Potsdam, German Research Centre for Geosciences (GFZ). The results also reveal a few small outliers, illustrating the necessity for improved data screening. Our monthly models are available at the web page of the International Centre for Global Earth Models (ICGEM).

Vicarious calibration of the solar reflection channels of radiometers onboard satellites through the field campaigns with measurements of refractive index and size distribution of aerosols

Science.gov (United States)

Arai, K.

A comparative study on vicarious calibration for the solar reflection channels of radiometers onboard satellite through the field campaigns between with and without measurements of refractive index and size distribution of aerosols is made. In particular, it is noticed that the influence due to soot from the cars exhaust has to be care about for the test sites near by a heavy trafficked roads. It is found that the 0.1% inclusion of soot induces around 10% vicarious calibration error so that it is better to measure refractive index properly at the test site. It is found that the vicarious calibration coefficients with the field campaigns at the different test site, Ivanpah (near road) and Railroad (distant from road) shows approximately 10% discrepancy. It seems that one of the possible causes for the difference is the influence due to soot from cars exhaust.

Solar Energy Campaign. 2008 Norwegian student-based web campaign

Energy Technology Data Exchange (ETDEWEB)

Randall, Scott

2009-07-01

Student research campaigns (forskningskampanjer) have been an annual event in connection to Research Days (Forskningsdagene) since 2003 in Norway. The campaigns invite students from all over the country to participate in a common scientific research event, always connected to a special environmentally related theme - for example Air Quality in the Classroom (2003), Pollution along Roads (2004), Bacteria in Drinking Water (2005), and The Rain Check (2006). The year 2008, as with previous years, was overshadowed by the topic of climate change, and the specific role of humans. The research campaign theme for 2008 fit well into this focus: the potential benefits of solar energy as an alternative energy source. The campaign also was aligned with the Research Days theme of alternative energy sources and technologies. The campaign included the hands-on activity of assembling a solar panel and taking measurements with the device to determine efficiency, as well as a questionnaire to record the results and ask deeper questions regarding alternative energy and climate change. The results gained from data analysis of the campaign show that students were able to gain maximum efficient solar power from the devices they constructed, which gave them a solid understanding of solar power technology. Analysis of the campaign questionnaire in regards to the activity shows that students believe that solar energy should be better utilized as an energy source in Norway. (Also in Norwegian OR 24/2009). (Author)

Mixing Ratios and Photostationary State of NO and NO2 Observed During the POPCORN Field Campaign at a Rural Site in Germany

NARCIS (Netherlands)

Rohrer, F.; Brüning, D.; Grobler, E.S.; Weber, M.; Ehhalt, D.H.; Neubert, R.; Schüßler, W.; Levin, I.

1998-01-01

Ambient mixing ratios of NO, NO2, and O3 were determined together with the photolysis frequency of NO2, JNO2, at a rural, agricultural site in Germany. The data were collected during the POPCORN-campaign from August 1 to August 24, 1994, in a maize field 6 m above ground. The medians of the NO, NO2,

Aerosol Optical Properties at the Ground Sites during the 2010 CARES Field Campaign

Science.gov (United States)

Atkinson, D. B.; Radney, J. G.; Harworth, J. W.

2010-12-01

Preliminary results from the ground sites at the 2010 CARES field campaign (T0 near Sacramento, CA and T1 near Cool, CA) will be presented. A number of aerosol optical properties were measured at high time resolution for the four week study period using custom instruments. The aerosol extinction coefficient was measured at T0 using a cavity ring-down transmissometer (CRDT) at two wavelengths (532 and 1064 nm) and the aerosol scattering coefficient was measured at 532 nm using a Radiance Research M903 nephelometer. At T1, a new CRDT instrument was deployed that measured the extinction coefficient at three wavelengths (355, 532, and 1064 nm) for sub-10 μm (nominal) and sub-2.5 μm aerosols at ambient, elevated, and reduced relative humidity. A new type of custom nephelometer that measures the aerosol scattering coefficient at 532 nm using an array detector was also deployed at T1.

Three-dimensional visualization of ensemble weather forecasts - Part 2: Forecasting warm conveyor belt situations for aircraft-based field campaigns

Science.gov (United States)

Rautenhaus, M.; Grams, C. M.; Schäfler, A.; Westermann, R.

2015-07-01

We present the application of interactive three-dimensional (3-D) visualization of ensemble weather predictions to forecasting warm conveyor belt situations during aircraft-based atmospheric research campaigns. Motivated by forecast requirements of the T-NAWDEX-Falcon 2012 (THORPEX - North Atlantic Waveguide and Downstream Impact Experiment) campaign, a method to predict 3-D probabilities of the spatial occurrence of warm conveyor belts (WCBs) has been developed. Probabilities are derived from Lagrangian particle trajectories computed on the forecast wind fields of the European Centre for Medium Range Weather Forecasts (ECMWF) ensemble prediction system. Integration of the method into the 3-D ensemble visualization tool Met.3D, introduced in the first part of this study, facilitates interactive visualization of WCB features and derived probabilities in the context of the ECMWF ensemble forecast. We investigate the sensitivity of the method with respect to trajectory seeding and grid spacing of the forecast wind field. Furthermore, we propose a visual analysis method to quantitatively analyse the contribution of ensemble members to a probability region and, thus, to assist the forecaster in interpreting the obtained probabilities. A case study, revisiting a forecast case from T-NAWDEX-Falcon, illustrates the practical application of Met.3D and demonstrates the use of 3-D and uncertainty visualization for weather forecasting and for planning flight routes in the medium forecast range (3 to 7 days before take-off).

Towards more efficient safeguards approach of transfer campaign in Wolsong CANDU reactor

International Nuclear Information System (INIS)

Park, S. K.; Na, W. W.; Park, W. S.; Jung, S. T.; Park, S. J.

2002-01-01

Due to the unique character of the CANDU reactor, a transfer campaign has been carried out every year for 2 months or so in Wolsong unit 1. It is expected to require performance of the transfer campaign for 4 units of Wolsong site in 2006 and more than 50% of the ROK safeguards inspection efforts. The IAEA and TCNC have gained several years of experience in safeguards approach during transfer campaign. Occasionally the deterrence and interference of operator transfer work have been occurred in order to attain safeguards inspection goal. These could be minimized using optimum C/S applications, NDA and RDT techniques. This paper shows the interrelationship and combinations of these resources and proposes new safeguards approach to maintain the continuity of knowledge from fuel loading in the spent fuel pond to the point of canister loading and closure during transfer campaign

Campaigning on behalf of the party? Party constraints on candidate campaign personalisation

DEFF Research Database (Denmark)

Bøggild, Troels; Pedersen, Helene Helboe

2017-01-01

This article analyses what makes political candidates run a party-focused or personalised election campaign. Prior work shows that candidates face incentives from voters and the media to personalise their campaign rhetoric and promises at the expense of party policy. This has raised concerns about...... that party control over the candidate nomination process and campaign financing constrains most political candidates in following electoral incentives for campaign personalisation. Using candidate survey data from the 2009 EP election campaign in 27 countries, we show how candidates from parties in which...... party officials exerted greater control over the nomination process and campaign finances were less likely to engage in personalised campaigning at the expense of the party programme. The findings imply that most parties, as central gatekeepers and resource suppliers, hold important control mechanisms...

Accounting for time- and space-varying changes in the gravity field to improve the network adjustment of relative-gravity data

Science.gov (United States)

Kennedy, Jeffrey R.; Ferre, Ty P.A.

2015-01-01

The relative gravimeter is the primary terrestrial instrument for measuring spatially and temporally varying gravitational fields. The background noise of the instrument—that is, non-linear drift and random tares—typically requires some form of least-squares network adjustment to integrate data collected during a campaign that may take several days to weeks. Here, we present an approach to remove the change in the observed relative-gravity differences caused by hydrologic or other transient processes during a single campaign, so that the adjusted gravity values can be referenced to a single epoch. The conceptual approach is an example of coupled hydrogeophysical inversion, by which a hydrologic model is used to inform and constrain the geophysical forward model. The hydrologic model simulates the spatial variation of the rate of change of gravity as either a linear function of distance from an infiltration source, or using a 3-D numerical groundwater model. The linear function can be included in and solved for as part of the network adjustment. Alternatively, the groundwater model is used to predict the change of gravity at each station through time, from which the accumulated gravity change is calculated and removed from the data prior to the network adjustment. Data from a field experiment conducted at an artificial-recharge facility are used to verify our approach. Maximum gravity change due to hydrology (observed using a superconducting gravimeter) during the relative-gravity field campaigns was up to 2.6 μGal d−1, each campaign was between 4 and 6 d and one month elapsed between campaigns. The maximum absolute difference in the estimated gravity change between two campaigns, two months apart, using the standard network adjustment method and the new approach, was 5.5 μGal. The maximum gravity change between the same two campaigns was 148 μGal, and spatial variation in gravity change revealed zones of preferential infiltration and areas of relatively

Output fields from the NOAA WAVEWATCH III® wave model monthly hindcasts

Data.gov (United States)

National Oceanic and Atmospheric Administration, Department of Commerce — The NOAA WAVEWATCH III® hindcast dataset comprises output fields from the monthly WAVEWATCH III® hindcast model runs conducted at the National Centers for...

Networked Thermodynamic Boundary Layer Profiling with AERIs during the PECAN Field Campaign

Science.gov (United States)

Gero, P. J.; Turner, D. D.; Hackel, D.; Phillips, C.; Smith, N.; Wagner, T.

2015-12-01

The Plains Elevated Convection at Night (PECAN) campaign was a large-scale field experiment in the Great Plains region of the U.S. that was conducted in June-July 2015. Nocturnal storms provide the majority of the precipitation in the Great Plains, yet the initiation and evolution of nocturnal convection is not understood to the same level as daytime surface-based convection, and thus provides significant challenges for operational weather forecasters. PECAN's objectives were to study elevated nocturnal convection initiation and the lifecycle of nocturnal convection. Specific research areas that were studied were the evolution of mesoscale convective systems, the structure and evolution of nocturnal low-level jets, atmospheric bores, and elevated convection initiation. A broad range of fixed and mobile observing systems were deployed by several agencies and organizations in a domain centered around Kansas. The Atmospheric Emitted Radiance Interferometer (AERI) is a ground-based instrument that measures downwelling infrared radiance from the atmosphere. AERI observations can be used to obtain vertical profiles of tropospheric temperature and water vapor in the lowest 3 km of the troposphere, as well as measurements of the concentration of various trace gases and microphysical and optical properties of clouds and aerosols. A network of eight AERIs was deployed in the domain during PECAN, with six at fixed sites and two in mobile facilities. One of the goals of the campaign was a demonstration of the use of real-time high-temporal-resolution boundary layer profiles from the network of AERIs for characterizing the mesoscale environment and its evolution during the weather events sampled during PECAN. If successful, a future network could be implemented across CONUS and thermodynamic profiles in the boundary layer data assimilated to help improve numerical weather prediction. We present an overview of the AERI deployments, a summary of the technique used to retrieve

"There's no reason why": a campaign to raise cancer awareness among adolescents.

Science.gov (United States)

Magni, Chiara; Maggioni, Francesca; Ricci, Angelo; Barisone, Elena; Jankovic, Momcilo; Postiglione, Emma Sarlo; Cargnel, Enrica; Barricelli, Barbara Rita; Valtolina, Stefano; Veneroni, Laura; Chiaravalli, Stefano; Lapidari, Pietro; Capelletti, Mirko; Clerici, Carlo A; Biondi, Andrea; Ferrari, Andrea

2016-06-02

Adolescents with cancer often experience a longer diagnostic delay than children, mainly because they take longer to go to a doctor. The Italian Society for Adolescents with Oncohematological Diseases (SIAMO) has launched an information campaign focusing on raising adolescents' awareness of the importance of diagnosing cancer early. The concepts of the campaign were developed by a scientific committee of clinicians, cancer patients and their parents, and marketing experts. The title of the campaign is "There's no reason why". A video has been launched on TV channels and the Internet, and the final frame refers viewers to the SIAMO website, which provides advice to help adolescents interpret any symptoms they experience. The video has had 12,181 views. In the 6 months following the launch of the campaign, the SIAMO website page dedicated to the campaign was opened by 9,767 viewers for a total of 13,632 views. Though it remains very difficult to judge the efficacy of this initiative, the value of a campaign focusing on improving the adolescent population's cancer awareness is supported by the large number of studies published on the diagnostic delay in this age group. Our campaign goes to show the importance of ensuring cooperation between the different stakeholders involved in the global care of adolescents with cancer.

IknowUshould2: Feasibility of a Youth-Driven Social Media Campaign to Promote STI and HIV Testing Among Adolescents in Philadelphia.

Science.gov (United States)

Dowshen, Nadia; Lee, Susan; Matty Lehman, B; Castillo, Marné; Mollen, Cynthia

2015-06-01

A youth-driven, social media-based campaign aimed at improving knowledge about and increasing testing for sexually transmitted infections (STIs)/HIV among youth 13-17 years old was assessed by: tracking website/social media use throughout the campaign; online survey of knowledge of and attitudes towards STI testing 9 months after campaign launch; and comparing rates of STI testing at affiliated family planning clinics during the 1 year period immediately prior versus 1 year immediately after campaign launch. Over 1,500 youth were reached via social media. Survey results showed 46 % of youth had never been tested, but 70 % intended to test in the next 6 months. While the total number of GC/CT tests conducted and positive results were not significantly different pre- and post-campaign, there was a large increase in the proportion of visits at which Syphilis (5.4 vs. 18.8 %; p campaign launch. Future campaigns should incorporate lessons learned about engaging younger adolescents, social media strategies, and specific barriers to testing in this age group.

Transmissibility of the Campaign for Colorectal Cancer Awareness in Korea Among Twitter Users.

Science.gov (United States)

Lee, Keun Chul; Oh, Heung-Kwon; Park, Gibeom; Park, SoHyun; Suh, Bongwon; Bae, Woo Kyung; Kim, Jin Won; Yoon, Hyuk; Kim, Myung Jo; Kang, Sung-Il; Son, Il Tae; Kim, Duck-Woo; Kang, Sung-Bum

2016-10-01

The Korean Society of Coloproctology holds its annual colorectal awareness month every September. This study analyzed the users and the contents of Korean tweets regarding colorectal cancer and estimated the transmissibility of the awareness campaign among Twitter users. Prospective data collection was employed to accumulate Korean tweets containing the keywords "colorectal cancer," "colorectal cancer awareness campaign," "gold ribbon," and/or "love handle," from August 1 to September 30, 2014. Twitter users and contents were analyzed, and the credibility of information-sharing tweets throughout the study period was evaluated. In total, 10,387 tweets shared by 1,452 unique users were analyzed. As for users, 57.8% were individuals whereas 5.8% were organizations/communities; spambots accounted for a considerable percentage (36.4%). As for content, most tweets were spam (n = 8,736, 84.1%), repetitively advertising unverified commercial folk remedies, followed by tweets that shared information (n = 1,304, 12.6%) and non-information (n = 347, 3.3%). In the credibility assessment, only 80.6% of the information-sharing tweets were medically correct. After spam tweets had been excluded, a significant increase was seen in the percentage of information-sharing tweets (77.1% to 81.1%, P = 0.045) during the awareness campaign month. Most Korean tweets regarding colorectal cancer during the study months were commercial spam tweets; informative public tweets accounted for an extremely small percentage. The transmissibility of the awareness campaign among Twitter users was questionable at best. To expand the reach of credible medical information on colorectal cancer, public health institutions and organizations must pay greater attention to social media.

Social Media as a Tool for Online Advocacy Campaigns: Greenpeace Mediterranean’s Anti Genetically Engineered Food Campaign in Turkey

Directory of Open Access Journals (Sweden)

B. Pınar Özdemir

2012-12-01

Full Text Available Advocacy has been one of the main fields of study in public relations and is established amongst the main functions of public relations. The strong need of non-governmental organizations for public support in order to reach their goals locates public relations and advocacy at a central position for these organizations. Social media, which have been introduced by the further development of Internet technology, especially Web 2.0, has had a significant impact upon public relations and advocacy activities of non-governmental organizations in particular. This development also led non-governmental organizations towards online advocacy campaigns that promote active participation of supporters with more cost effective methods that can easily become widespread. The aim of this study is to place the advocacy campaigns of non-governmental organizations into the context of public relations and to discuss how social media can be utilized in online advocacy through the case study of the Yemezler! (We do not buy it! campaign by Greenpeace Mediterranean that has been significantly successful in a short period in Turkey. The Dragonfly Effect model developed by Aaker and Smith (2010 is employed as a framework in the analysis of the Yemezler! campaign.

Classification of hemispheric monthly mean stratospheric potential vorticity fields

Directory of Open Access Journals (Sweden)

R. Huth

Full Text Available Monthly mean NCEP reanalysis potential vorticity fields at the 650 K isentropic level over the Northern and Southern Hemispheres between 1979 and 1997 were studied using multivariate analysis tools. Principal component analysis in the T-mode was applied to demonstrate the validity of such statistical techniques for the study of stratospheric dynamics and climatology. The method, complementarily applied to both the raw and anomaly fields, was useful in determining and classifying the characteristics of winter and summer PV fields on both hemispheres, in particular, the well-known differences in the behaviour and persistence of the polar vortices. It was possible to identify such features as sudden warming events in the Northern Hemisphere and final warming dates in both hemispheres. The stratospheric impact of other atmospheric processes, such as volcanic eruptions, also identified though the results, must be viewed at this stage as tentative. An interesting change in behaviour around 1990 was detected over both hemispheres.

Key words. Meteorology and atmospheric dynamics (middle atmosphere dynamics; general circulation; climatology

Detecting Changes in Newspaper Reporting of Suicide after a Statewide Social Marketing Campaign.

Science.gov (United States)

Abbott, Michele; Ramchand, Rajeev; Chamberlin, Margaret; Marcellino, William

2018-06-01

A social marketing campaign was introduced in California in 2012, promoting media adherence to consensus-based guidelines on reporting about suicide. We examine adherence to these guidelines by applying quantitative scores to articles in California and a national control group in two six-month intervals prior to and following campaign implementation. Utilizing a difference-in-difference approach, we found no significant effect of the campaign, though the type of article content was a significant indicator of the overall score. Findings also demonstrated a nation-wide downward trend in the quality of reporting. Qualitative results suggest a need for more flexible guidelines in light of a technologically driven news culture.

China's first family planning publicity month.

Science.gov (United States)

Shen, G

1983-05-01

China conducted its 1st nationwide Family Planning Publicity Month in 1983, from New Year's Day to Spring Festival (February 13). The campaign emphasized the rural areas and focused on explaining why family planning is a state policy. The most noticeable achievements of this campaign were that every household became familiar with the fact that family planning is a basic state policy. The majority of the population take this policy seriously, realizing that strict control of population growth is both a good and imperative policy. More than 1,830,000 propaganda columns and photo exhibitions were displayed, 5,900,000 radio and television programs broadcast, 2,010,000 theatrical performances, movie and slide showings presented, and 97,000,000 copies of materials published for public dissemination. The activities were varied and interesting, vivid and lively, and purposeful and persuasive. 1 of the most effective methods of publicizing population control has been the presentation of comparative statistics. This aspect of the campaign was a specific and lively form of education in population theory and practice. The presentation of statistics that show the relationship among population, land use, grain produce, and income enabled the population to reason out why population growth needs to match economic and social development. Another important accomplishment of the publicity month was that a large number of couples of reproductive age became convinced of the need to use contraception. According to the incomplete statistics, 8,860,000 people had surgical operations for birth control. The universal promotion of ligations by either partner of a reproductive couple who already had given birth to a 2nd child was an important development of family planning technique promoted simultaneously with the promotion of IUDs. The increase in the number of people doing family planning work was another achievement of the publicity month. More than 15,240,000 publicity personnel and 760

Taking the pressure off the spring: the case of rebounding smoking rates when antitobacco campaigns ceased.

Science.gov (United States)

Dono, Joanne; Bowden, Jacqueline; Kim, Susan; Miller, Caroline

2018-04-07

Smoking rates have been compared with a spring, requiring continuous downward pressure against protobacco forces, rather than a screw, which once driven down stays down. Quality antitobacco mass media campaigns put downward pressure on smoking rates. The suspension of a major Australian state campaign provided a natural experiment to assess effects on smoking. Furthermore, we document the positive influence of robust monitoring and mature advocacy on the political decision to reinstate funding. We also document the misuse by industry of South Australian smoking data from the period between Australia's implementation and subsequent evaluation of plain packaging. A time series analysis was used to examine monthly smoking prevalence trends at each of four intervention points: (A) commencement of high-intensity mass media campaign (August 2010); (B) introduction of plain packaging (December 2012), (C) defunding of campaign (July 2013); and (D) reinstatement of moderate-intensity campaign (July 2014). The suspension of the antitobacco campaign was disruptive to achieving smoking prevalence targets. There was an absence of a downward monthly smoking prevalence trajectory during the non-campaign period. Moreover, there was a significant decline in smoking prevalence during the period of high-intensity advertising, which continued after the introduction of plain packaging laws, and at the recommencement of campaign activity. While the observed declines in smoking prevalence are likely due to a combination of interventions and cannot be attributed exclusively to antitobacco advertising, the results reinforce the political decision to reinstate the campaign and demonstrate the need for maintained investment to keep downward pressure on smoking rates. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

Florida's "truth" campaign: a counter-marketing, anti-tobacco media campaign.

Science.gov (United States)

Zucker, D; Hopkins, R S; Sly, D F; Urich, J; Kershaw, J M; Solari, S

2000-05-01

The "truth" campaign was created to change youth attitudes about tobacco and to reduce teen tobacco use throughout Florida by using youth-driven advertising, public relations, and advocacy. Results of the campaign include a 92 percent brand awareness rate among teens, a 15 percent rise in teens who agree with key attitudinal statements about smoking, a 19.4 percent decline in smoking among middle school students, and a 8.0 percent decline among high school students. States committed to results-oriented youth anti-tobacco campaigns should look to Florida's "truth" campaign as a model that effectively places youth at the helm of anti-tobacco efforts.

Evaluation of simulated aerosol properties with the aerosol-climate model ECHAM5-HAM using observations from the IMPACT field campaign

Directory of Open Access Journals (Sweden)

G.-J. Roelofs

2010-08-01

Full Text Available In May 2008, the measurement campaign IMPACT for observation of atmospheric aerosol and cloud properties was conducted in Cabauw, The Netherlands. With a nudged version of the coupled aerosol-climate model ECHAM5-HAM we simulate the size distribution and chemical composition of the aerosol and the associated aerosol optical thickness (AOT for the campaign period. Synoptic scale meteorology is represented realistically through nudging of the vorticity, the divergence, the temperature and the surface pressure. Simulated concentrations of aerosol sulfate and organics at the surface are generally within a factor of two from observed values. The monthly averaged AOT from the model is 0.33, about 20% larger than observed. For selected periods of the month with relatively dry and moist conditions discrepancies are approximately −30% and +15%, respectively. Discrepancies during the dry period are partly caused by inaccurate representation of boundary layer (BL dynamics by the model affecting the simulated AOT. The model simulates too strong exchange between the BL and the free troposphere, resulting in weaker concentration gradients at the BL top than observed for aerosol and humidity, while upward mixing from the surface layers into the BL appears to be underestimated. The results indicate that beside aerosol sulfate and organics also aerosol ammonium and nitrate significantly contribute to aerosol water uptake. The simulated day-to-day variability of AOT follows synoptic scale advection of humidity rather than particle concentration. Even for relatively dry conditions AOT appears to be strongly influenced by the diurnal cycle of RH in the lower boundary layer, further enhanced by uptake and release of nitric acid and ammonia by aerosol water.

'Get an early check - Chrysanthemum tea': An outcome evaluation of a multimedia campaign promoting HIV testing among men who have sex with men in Hong Kong.

Science.gov (United States)

Kwan, Nnm; Wong, Amh; Fang, Y; Wang, Z

2018-05-01

'Get an early check - chrysanthemum tea' was a multimedia campaign promoting HIV testing targeting Chinese-speaking men who have sex with men (MSM) in Hong Kong, China. It ran from October to December 2015. This study was carried out to investigate the level of campaign exposure among Chinese-speaking MSM in Hong Kong and the association between uptake of HIV testing in the last 6 months and campaign exposure. A cross-sectional survey was conducted 6 months after the campaign was launched. Participants were Hong Kong Chinese-speaking men aged ≥18 years who had had anal or oral sex with at least one man in their lifetime. A total of 153 eligible participants completed the anonymous self-administered questionnaire. Among the participants, 45.8% had been exposed to the campaign and 43.1% had taken up HIV testing in the last 6 months. In multivariate logistic regression analysis, exposure to the campaign [multivariate odds ratio (ORm) 2.55; 95% confidence interval (CI) 1.25, 5.19] and having had anal intercourse with a nonregular sex partner (ORm 2.36; 95% CI 1.05, 5.31) in the last 6 months were significantly associated with uptake of HIV testing in the last 6 months. The campaign had relatively good reach in the target population and may have been useful to encourage them to take up HIV testing. Future campaigns promoting HIV testing among MSM in Hong Kong are still needed. Such programmes should consider making use of viral videos, having a longer project duration and developing culturally sensitive materials for non-Chinese-speaking MSM. © 2018 British HIV Association.

First Transmitted Hyperspectral Light Measurements and Cloud Properties from Recent Field Campaign Sampling Clouds Under Biomass Burning Aerosol

Science.gov (United States)

Leblanc, S.; Redemann, Jens; Shinozuka, Yohei; Flynn, Connor J.; Segal Rozenhaimer, Michal; Kacenelenbogen, Meloe Shenandoah; Pistone, Kristina Marie Myers; Schmidt, Sebastian; Cochrane, Sabrina

2016-01-01

We present a first view of data collected during a recent field campaign aimed at measuring biomass burning aerosol above clouds from airborne platforms. The NASA ObseRvations of CLouds above Aerosols and their intEractionS (ORACLES) field campaign recently concluded its first deployment sampling clouds and overlying aerosol layer from the airborne platform NASA P3. We present results from the Spectrometer for Sky-Scanning, Sun-Tracking Atmospheric Research (4STAR), in conjunction with the Solar Spectral Flux Radiometers (SSFR). During this deployment, 4STAR sampled transmitted solar light either via direct solar beam measurements and scattered light measurements, enabling the measurement of aerosol optical thickness and the retrieval of information on aerosol particles in addition to overlying cloud properties. We focus on the zenith-viewing scattered light measurements, which are used to retrieve cloud optical thickness, effective radius, and thermodynamic phase of clouds under a biomass burning layer. The biomass burning aerosol layer present above the clouds is the cause of potential bias in retrieved cloud optical depth and effective radius from satellites. We contrast the typical reflection based approach used by satellites to the transmission based approach used by 4STAR during ORACLES for retrieving cloud properties. It is suspected that these differing approaches will yield a change in retrieved properties since light transmitted through clouds is sensitive to a different cloud volume than reflected light at cloud top. We offer a preliminary view of the implications of these differences in sampling volumes to the calculation of cloud radiative effects (CRE).

Transmissibility of the Campaign for Colorectal Cancer Awareness in Korea Among Twitter Users

Science.gov (United States)

Lee, Keun Chul; Park, Gibeom; Park, SoHyun; Bae, Woo Kyung; Kim, Jin Won; Yoon, Hyuk; Kim, Myung Jo; Kang, Sung-Il; Son, Il Tae; Kim, Duck-Woo; Kang, Sung-Bum

2016-01-01

Purpose The Korean Society of Coloproctology holds its annual colorectal awareness month every September. This study analyzed the users and the contents of Korean tweets regarding colorectal cancer and estimated the transmissibility of the awareness campaign among Twitter users. Methods Prospective data collection was employed to accumulate Korean tweets containing the keywords "colorectal cancer," "colorectal cancer awareness campaign," "gold ribbon," and/or "love handle," from August 1 to September 30, 2014. Twitter users and contents were analyzed, and the credibility of information-sharing tweets throughout the study period was evaluated. Results In total, 10,387 tweets shared by 1,452 unique users were analyzed. As for users, 57.8% were individuals whereas 5.8% were organizations/communities; spambots accounted for a considerable percentage (36.4%). As for content, most tweets were spam (n = 8,736, 84.1%), repetitively advertising unverified commercial folk remedies, followed by tweets that shared information (n = 1,304, 12.6%) and non-information (n = 347, 3.3%). In the credibility assessment, only 80.6% of the information-sharing tweets were medically correct. After spam tweets had been excluded, a significant increase was seen in the percentage of information-sharing tweets (77.1% to 81.1%, P = 0.045) during the awareness campaign month. Conclusion Most Korean tweets regarding colorectal cancer during the study months were commercial spam tweets; informative public tweets accounted for an extremely small percentage. The transmissibility of the awareness campaign among Twitter users was questionable at best. To expand the reach of credible medical information on colorectal cancer, public health institutions and organizations must pay greater attention to social media. PMID:27847789

Evaluation of a brief anti-stigma campaign in Cambridge: do short-term campaigns work?

Science.gov (United States)

Evans-Lacko, Sara; London, Jillian; Little, Kirsty; Henderson, Claire; Thornicroft, Graham

2010-06-14

In view of the high costs of mass-media campaigns, it is important to understand whether it is possible for a media campaign to have significant population effects over a short period of time. This paper explores this question specifically in reference to stigma and discrimination against people with mental health problems using the Time to Change Cambridge anti-stigma campaign as an example. 410 face-to-face interviews were performed pre, during and post campaign activity to assess campaign awareness and mental health-related knowledge, attitudes and behaviours. Although campaign awareness was not sustained following campaign activity, significant and sustained shifts occurred for mental health-related knowledge items. Specifically, there was a 24% (p mental health problem, I know what advice to give them to get professional help, following the campaign. Additionally, for the statement: Medication can be an effective treatment for people with mental health problems, there was a 10% rise (p = 0.05) in the proportion of interviewees responding 'agree' or 'strongly agree' following the campaign. These changes, however, were not evident for attitudinal or behaviour related questions. Although these results only reflect the impact of one small scale campaign, these preliminary findings suggest several considerations for mass-media campaign development and evaluation strategies such as: (1) Aiming to influence outcomes pertaining to knowledge in the short term; (2) Planning realistic and targeted outcomes over the short, medium and long term during sustained campaigns; and (3) Monitoring indirect campaign effects such as social discourse or other social networking/contact in the evaluation.

Agreement in polar motion measurements during the MERIT campaign

Science.gov (United States)

Djurovic, D.; Techy, C.; Paquet, P.

From the original polar motion (PM) measurements performed during the MERIT Campaign, the Chandler and the annual components are removed. The analysis of the residuals shows a high level of significant correlation between the various techniques mainly for phenomenon ranging from 30 days to a few months. For periods smaller than one month the series are not correlated except for the X component, deduced from laser and Doppler techniques, which remains significant at the 99 percent level. These results led to the belief for a new earth rotation service open to different sources of data.

75 FR 10631 - Women's History Month, 2010

Science.gov (United States)

2010-03-09

... steadfast determination. From reaching for the ballot box to breaking barriers on athletic fields and..., technology, engineering, and math. By increasing women's participation in these fields, we will foster a new... science and engineering jobs. That is why my Administration launched our Educate to Innovate campaign...

McLetchie on mass campaigns.

Science.gov (United States)

Hackett, C J

1982-01-01

Dr. J.L. McLetchie was asked in 1963 to express his thoughts on the many aspects of mass campaigns for the historical record fro future field workers. The significance of his thoughts at that time lies in the soundness of the principles outlined, based upon field responsibility. It was from such principles that the modern strategy of community health in dveloping countries arose, which was adopted and put into practice by the World Health Organization and was presented at the Alma Ata Conference on Primary Health Care in 1978. The text is reproduced here. There should be no need to argue the need for mass campaigns under conditions as they exist at present in Africa as well as other tropical areas. Several conditions cannot be dealt with in other way, e.g., tuberculosis, malnutrition, onchocerciasis, yaws, sleeping sickness. The most essential needs are the recognition, at the highest political and administrative level, that a country's services must be balanced, with well-developed preventive, laboratory, and curative sections. To obtain and retain this balance requires strong and continous administrative action to counteract the overwhelming attraction of the curative services to young African doctors and to expatriates on short-term contracts. The preventive services divide naturally into those dealing with urban problems having a large content of environmental hygiene and those dealing with rural problems in which curative medicine plays a mojor part, i.e., mass treatment. In rural health work, the "amateur" -- the young medical officer assigned to rural duties for a period of 1-2 years -- may play a valuable part but cannot do so unless the service is well organized and has a core of "professionals," senior medical staff with considerable experience with rural problems and how to tackle them. Rural health specialists have to work closely in cooperation with other sections of the medical department, with other departments, and with local government authorities

Personal Radiation Detector Field Test and Evaluation Campaign

International Nuclear Information System (INIS)

Chris A. Hodge, Ding Yuan, Raymond P. Keegan, Michael A. Krstich

2007-01-01

Following the success of the Anole test of portable detection system, the U.S. Department of Homeland Security (DHS) Domestic Nuclear Detection Office organized a test and evaluation campaign for personal radiation detectors (PRDs), also known as 'Pagers'. This test, 'Bobcat', was conducted from July 17 to August 8, 2006, at the Nevada Test Site. The Bobcat test was designed to evaluate the performance of PRDs under various operational scenarios, such as pedestrian surveying, mobile surveying, cargo container screening, and pedestrian chokepoint monitoring. Under these testing scenarios, many operational characteristics of the PRDs, such as gamma and neutron sensitivities, positive detection and false alarm rates, response delay times, minimum detectable activities, and source localization errors, were analyzed. This paper will present the design, execution, and methodologies used to test this equipment for the DHS

Evaluation of a Teen Dating Violence Social Marketing Campaign: Lessons Learned when the Null Hypothesis Was Accepted

Science.gov (United States)

Rothman, Emily F.; Decker, Michele R.; Silverman, Jay G.

2006-01-01

This chapter discusses a three-month statewide mass media campaign to prevent teen dating violence, "See It and Stop It." The Massachusetts campaign reached out--using television, radio, and print advertising--and also encouraged anti-violence activism in select high schools. The objective was to drive thirteen- to seventeen-year-olds to…

Aircraft and ground-based measurements of hydroperoxides during the 2006 MILAGRO field campaign

Directory of Open Access Journals (Sweden)

L. J. Nunnermacker

2008-12-01

Full Text Available Mixing ratios of hydrogen peroxide and hydroxymethyl hydroperoxide were determined aboard the US Department of Energy G-1 Research Aircraft during the March, 2006 MILAGRO field campaign in Mexico. Ground measurements of total hydroperoxide were made at Tecámac University, about 35 km NW of Mexico City. In the air and on the ground, peroxide mixing ratios near the source region were generally near 1 ppbv. Strong southerly flow resulted in transport of pollutants from Mexico City to two downwind surface sites on several flight days. On these days, it was observed that peroxide concentrations slightly decreased as the G-1 flew progressively downwind. This observation is consistent with low or negative net peroxide production rates calculated for the source region and is due to the very high NO_x concentrations in the Mexico City plateau. However, relatively high values of peroxide were observed at takeoff and landing near Veracruz, a site with much higher humidity and lower NO_x concentrations.

Evaluation of a brief anti-stigma campaign in Cambridge: do short-term campaigns work?

Directory of Open Access Journals (Sweden)

Henderson Claire

2010-06-01

Full Text Available Abstract Background In view of the high costs of mass-media campaigns, it is important to understand whether it is possible for a media campaign to have significant population effects over a short period of time. This paper explores this question specifically in reference to stigma and discrimination against people with mental health problems using the Time to Change Cambridge anti-stigma campaign as an example. Methods 410 face-to-face interviews were performed pre, during and post campaign activity to assess campaign awareness and mental health-related knowledge, attitudes and behaviours. Results Although campaign awareness was not sustained following campaign activity, significant and sustained shifts occurred for mental health-related knowledge items. Specifically, there was a 24% (p If a friend had a mental health problem, I know what advice to give them to get professional help, following the campaign. Additionally, for the statement: Medication can be an effective treatment for people with mental health problems, there was a 10% rise (p = 0.05 in the proportion of interviewees responding 'agree' or 'strongly agree' following the campaign. These changes, however, were not evident for attitudinal or behaviour related questions. Conclusions Although these results only reflect the impact of one small scale campaign, these preliminary findings suggest several considerations for mass-media campaign development and evaluation strategies such as: (1 Aiming to influence outcomes pertaining to knowledge in the short term; (2 Planning realistic and targeted outcomes over the short, medium and long term during sustained campaigns; and (3 Monitoring indirect campaign effects such as social discourse or other social networking/contact in the evaluation.

Polio supplementary immunization campaign evaluation: the Maban experience, Upper Nile state, South Sudan, August 2013

Directory of Open Access Journals (Sweden)

Amenu Wesen Denegetu

2013-11-01

Full Text Available The recent polio outbreak in Somalia, Kenya and Ethiopia demanded a safety net Sub-National Immunization Days (SNIDs for four bordering States, including Upper Nile. Aiming to reach children aged 0-59 months, a house-to-house strategy was employed from 20-23 of August 2013 to vaccinate all children in Maban County. The post Campaign evaluation is conducted to assess coverage by finger mark (quality by proxy and help to ensure improvements for subsequent campaigns. The main objective of the evaluation was to assess the quality of the campaign to learn lessons for subsequent plans.

PERBANDINGAN IMPLEMENTASI ADVERTISING CAMPAIGN

OpenAIRE

Francisca Hanna , Febrianti

2013-01-01

Advertising campaign merupakan serangkaian bentuk iklan melalui berbagai media dan berpusat pada satu tema dalam satu waktu. Tujuan utama advertising campaign adalah menyampaikan pesan dalam suatu tema yang diluncurkan kepada masyarakat sehingga tema tersebut menjadi ciri khas produk. Peluncuran tema campaign oleh Coca Cola dan Pepsi yang merupakan rival dalam kategori beverage merupakan obyek dari penelitian ini. Kesuksesan sebuah tema advertising campaign dilihat dengan menggunakan paramet...

The Mars Science Laboratory (MSL) Bagnold Dunes Campaign, Phase I: Overview and introduction to the special issue

Science.gov (United States)

Bridges, Nathan T.; Ehlmann, Bethany L.

2018-01-01

The Bagnold dunes in Gale Crater, Mars, are the first active aeolian dune field explored in situ on another planet. The Curiosity rover visited the Bagnold dune field to understand modern winds, aeolian processes, rates, and structures; to determine dune material composition, provenance, and the extent and type of compositional sorting; and to collect knowledge that informs the interpretation of past aeolian processes that are preserved in the Martian sedimentary rock record. The Curiosity rover conducted a coordinated campaign of activities lasting 4 months, interspersed with other rover activities, and employing all of the rover's science instruments and several engineering capabilities. Described in 13 manuscripts and summarized here, the major findings of the Bagnold Dunes Campaign, Phase I, include the following: the characterization of and explanation for a distinctive, meter-scale size of sinuous aeolian bedform formed in the high kinetic viscosity regime of Mars' thin atmosphere; articulation and evaluation of a grain splash model that successfully explains the occurrence of saltation even at wind speeds below the fluid threshold; determination of the dune sands' basaltic mineralogy and crystal chemistry in comparison with other soils and sedimentary rocks; and characterization of chemically distinctive volatile reservoirs in sand-sized versus dust-sized fractions of Mars soil, including two volatile-bearing types of amorphous phases.

Spokespersons in media campaigns of non-profit organizations

Directory of Open Access Journals (Sweden)

Milovanović Dragana

2014-01-01

Full Text Available The subject of this research is how spokespersons can be used in campaigns of non-profit organizations, with a goal to increase their visibility and gain public support. Namely, many companies employ celebrities for their media campaigns as protagonists and promoters of brand values. With their appearance and engagement, celebrities transfer part of their image and credibility to the brand, which widens and enriches the field of associations which brands trigger in consumers' conscience. Non-profit organizations could get similar benefits out of these campaigns. In a society where there is a certain level of fascination with celebrities, i.e. celebrity culture, their influence can be used not only to attract attention to the goods, but also to ideas. The goal of the paper is to show how spokespersons can influence behavior and attitudes of the public by participating in media campaigns, and also the important aspects of choosing a spokesperson. The paper is supposed to be a starting point for practitioners,so they can design creative ideas based on this technique on the non-profit organizations market, especially in Serbia.

Amateur astronomers in support of observing campaigns

Science.gov (United States)

Yanamandra-Fisher, P.

2014-07-01

The Pro-Am Collaborative Astronomy (PACA) project evolved from the observational campaign of C/2012 S1 or C/ISON. The success of the paradigm shift in scientific research is now implemented in other comet observing campaigns. While PACA identifies a consistent collaborative approach to pro-am collaborations, given the volume of data generated for each campaign, new ways of rapid data analysis, mining access, and storage are needed. Several interesting results emerged from the synergistic inclusion of both social media and amateur astronomers: - the establishment of a network of astronomers and related professionals that can be galvanized into action on short notice to support observing campaigns; - assist in various science investigations pertinent to the campaign; - provide an alert-sounding mechanism should the need arise; - immediate outreach and dissemination of results via our media/blogger members; - provide a forum for discussions between the imagers and modelers to help strategize the observing campaign for maximum benefit. In 2014, two new comet observing campaigns involving pro-am collaborations have been identified: (1) C/2013 A1 (C/Siding Spring) and (2) 67P/Churyumov-Gerasimenko (CG). The evolving need for individual customized observing campaigns has been incorporated into the evolution of PACA (Pro-Am Collaborative Astronomy) portal that currently is focused on comets: from supporting observing campaigns for current comets, legacy data, historical comets; interconnected with social media and a set of shareable documents addressing observational strategies; consistent standards for data; data access, use, and storage, to align with the needs of professional observers. The integration of science, observations by professional and amateur astronomers, and various social media provides a dynamic and evolving collaborative partnership between professional and amateur astronomers. The recent observation of comet 67P, at a magnitude of 21.2, from Siding

Campaigns Matter

DEFF Research Database (Denmark)

Hansen, Kasper Møller; Pedersen, Rasmus Tue

2014-01-01

and the external efficacy increase over the course of the campaign, with gains found across different demographic groups, particularly narrowing the gaps in internal efficacy. The news media play a crucial role, as increased knowledge and efficacy are partly driven by media use, although tabloids actually decrease...... external efficacy. The findings suggest that positive campaign effects are universal across various media and party systems.......Election campaigns are more than simple competitions for votes; they also represent an opportunity for voters to become politically knowledgeable and engaged. Using a large-scale web panel (n≈5,000), we track the development of political knowledge, internal efficacy and external efficacy among...

Social Media Use for Public Health Campaigning in a Low Resource Setting: The Case of Waterpipe Tobacco Smoking

OpenAIRE

Jawad, Mohammed; Abass, Jooman; Hariri, Ahmad; Akl, Elie A.

2015-01-01

Introduction. Waterpipe tobacco smoking prevalence is increasing worldwide despite its documented health effects. A general belief that it is less harmful than cigarettes may be fuelled by the lack of media campaigns highlighting its health effects. We aimed to create and assess the impact of a social media campaign about dangers of waterpipe smoking. Methods. The “ShishAware” campaign included three social media (Facebook, Twitter, and YouTube) and a website. Nine months after launch we coll...

New Zimbabwe Constitution and the Right to Health Campaign 2010

International Development Research Centre (IDRC) Digital Library (Canada)

New Zimbabwe Constitution and the Right to Health Campaign 2010. In September 2008 the three main political parties in Zimbabwe signed a Global Political Agreement (GPA), undertaking to engage in the development of a new democratic constitution of over the next 24 months. This project will feed into that process by ...

Correlation Between Monthly Cumulative Auroral Electrojet Indices, DST Index and Interplanetary Electric Field During Magnetic Storms

Directory of Open Access Journals (Sweden)

Yoon-Kyung Park

2005-12-01

Full Text Available Magnetospheric substorms occur frequently during magnetic storms, suggesting that the two phenomena are closely associated. We can investigate the relation between magnetospheric substorms and magnetic storms by examining the correlation between AE and Dst indices. For this purpose, we calculated the monthly cumulative AU, |AL| and |Dst| indices. The correlation coefficient between the monthly cumulative |AL| and |Dst| index is found to be 0.60, while that between monthly cumulative AU and |Dst| index is 0.28. This result indicates that substorms seem to contribute to the development of magnetic storms. On the other hand, it has been reported that the interplanetary electric field associated with southward IMF intensifies the magnetospheric convection, which injects charged particles into the inner magnetosphere, thus developing the ring current. To evaluate the contribution of the interplanetary electric field to the development of the storm time ring current belt, we compared the monthly cumulative interplanetary electric field and the monthly cumulative Dst index. The correlation coefficient between the two cumulative indices is 0.83 for southward IMF and 0.39 for northward IMF. It indicates that magnetospheric convection induced by southward IMF is also important in developing magnetic storms. Therefore, both magnetospheric substorm and enhanced magnetospheric convection seem to contribute to the buildup of magnetic storm.

A national campaign to finance supported employment.

Science.gov (United States)

Hogan, Michael F; Drake, Robert E; Goldman, Howard H

2014-06-01

Medicaid is now the main payment source and financing mechanism for services for adults with serious mental illness. Services formerly paid with state mental health funds have been converted to Medicaid, lightening the burden on state budgets affected by recession and other factors. The change has allowed states to maintain community care and inpatient services (in general hospitals). Medicaid service benefits include clinic and inpatient care, case management, and some rehabilitation services. But using Medicaid to finance some high-priority services such as supported employment has proven difficult. Now critical changes in Medicaid under the Affordable Care Act allow states to amend their Medicaid State Plans to provide more flexible services to people with serious mental illness. Advocacy and support may be needed to encourage this step. A national campaign to finance supported employment would join various stakeholders in the field, including professional organizations, family and service user groups, and organizations representing service providers. The authors of this editorial pledge their energies to support this campaign. They present suggestions for a campaign, including building a coalition, goals and targets, and online resources.

Can anti-smoking television advertising affect smoking behaviour? controlled trial of the Health Education Authority for England's anti-smoking TV campaign.

Science.gov (United States)

McVey, D; Stapleton, J

2000-09-01

To evaluate the effectiveness of the Health Education Authority for England's anti-smoking television advertising campaign in motivating smokers to give up and preventing relapse in those who had already given up. A prospective, controlled trial was conducted in four TV regions in central and northern England. One region received no intervention (controls), two regions received TV anti-smoking advertising (TV media), and one region received TV anti-smoking advertising plus locally organised anti-tobacco campaigning (TV media + LTCN). The TV advertisements were screened in two phases over 18 months; during the first phase the intensity of the advertising was varied between TV regions. 5468 men and women (2997 smokers, 2471 ex-smokers) were selected by two stage random sampling and interviewed before the intervention, of whom 3610 were re-interviewed six months later, after the first phase of the campaign. Only those interviewed at six months were followed to the main end point at 18 months when 2381 subjects were re-interviewed. Self reports of cigarette smoking at the 18 month follow up were compared between the three levels of intervention. Odds ratios for intervention effects were adjusted for pre-intervention predictors of outcome and pooled for smokers and ex-smokers using meta-analytic methods. After 18 months, 9. 8% of successfully re-interviewed smokers had stopped and 4.3% of ex-smokers had relapsed. The pooled adjusted odds ratio for not smoking in the TV media only condition compared to controls was 1.53 (95% confidence intervals (CI) 1.02 to 2.29, p = 0.04), and for TV media + LTCN versus controls, 1.67 (95% CI 1.0 to 2.8, p = 0.05). There was no evidence of an extra effect of the local tobacco control network when combined with TV media (odds ratio 1.15, 95% CI 0.74 to 1.78, p = 0.55). The was also no evidence of any intervention effects after the first phase of the TV media campaign, including no effect of varying the intensity of the advertising

Can anti-smoking television advertising affect smoking behaviour? Controlled trial of the Health Education Authority for England's anti-smoking TV campaign

Science.gov (United States)

McVey, D.; Stapleton, J.

2000-01-01

OBJECTIVES—To evaluate the effectiveness of the Health Education Authority for England's anti-smoking television advertising campaign in motivating smokers to give up and preventing relapse in those who had already given up.
DESIGN—A prospective, controlled trial was conducted in four TV regions in central and northern England. One region received no intervention (controls), two regions received TV anti-smoking advertising (TV media), and one region received TV anti-smoking advertising plus locally organised anti-tobacco campaigning (TV media + LTCN). The TV advertisements were screened in two phases over 18 months; during the first phase the intensity of the advertising was varied between TV regions. 5468 men and women (2997 smokers, 2471 ex-smokers) were selected by two stage random sampling and interviewed before the intervention, of whom 3610 were re-interviewed six months later, after the first phase of the campaign. Only those interviewed at six months were followed to the main end point at 18 months when 2381 subjects were re-interviewed.
MAIN OUTCOME MEASURES—Self reports of cigarette smoking at the 18 month follow up were compared between the three levels of intervention. Odds ratios for intervention effects were adjusted for pre-intervention predictors of outcome and pooled for smokers and ex-smokers using meta-analytic methods.
RESULTS—After 18 months, 9.8% of successfully re-interviewed smokers had stopped and 4.3% of ex-smokers had relapsed. The pooled adjusted odds ratio for not smoking in the TV media only condition compared to controls was 1.53 (95% confidence intervals (CI) 1.02 to 2.29, p = 0.04), and for TV media + LTCN versus controls, 1.67 (95% CI 1.0 to 2.8, p = 0.05). There was no evidence of an extra effect of the local tobacco control network when combined with TV media (odds ratio 1.15, 95% CI 0.74 to 1.78, p = 0.55). The was also no evidence of any intervention effects after the first phase of the

The use of fair-weather cases from the ACT-America Summer 2016 field campaign to better constrain regional biogenic CO2 surface fluxes

Science.gov (United States)

Gaudet, B. J.; Davis, K. J.; DiGangi, J. P.; Feng, S.; Hoffman, K.; Jacobson, A. R.; Lauvaux, T.; McGill, M. J.; Miles, N.; Pal, S.; Pauly, R.; Richardson, S.

2017-12-01

The Atmospheric Carbon and Transport - America (ACT-America) study is a multi-year NASA-funded project designed to increase our understanding of regional-scale greenhouse gas (GHG) fluxes over North America through aircraft, satellite, and tower-based observations. This is being accomplished through a series of field campaigns that cover three focus regions (Mid-Atlantic, Gulf Coast, and Midwest), and all four seasons (summer, winter, fall, and spring), as well as a variety of meteorological conditions. While constraints on GHG fluxes can be derived on the global scale (through remote-site concentration measurements and global flux inversion models) and the local scale (through eddy-covariance flux tower measurements), observational constraints on the intermediate scales are not as readily available. Biogenic CO2 fluxes are particularly challenging because of their strong seasonal and diurnal cycles and large spatial variability. During the summer 2016 ACT field campaign, fair weather days were targeted for special flight patterns designed to estimate surface fluxes at scales on the order of 105 km2 using a modified mass-balance approach. For some onshore flow cases in the Gulf Coast, atmospheric boundary layer (ABL) flight transects were performed both inland and offshore when it could be reasonably inferred that the homogeneous Gulf air provided the background GHG field for the inland transect. On other days, two-day flight sequences were performed, where the second-day location of the flight patterns was designed to encompass the air mass that was sampled on the first day. With these flight patterns, the average regional flux can be estimated from the ABL CO2 concentration change. Direct measurements of ABL depth from both aircraft profiles and high-resolution airborne lidar will be used, while winds and free-tropospheric CO2 can be determined from model output and in situ aircraft observations. Here we will present examples of this flux estimation for both Gulf

The International Globe at Night Citizen-Science Campaign: Shedding Light on Light Pollution

Science.gov (United States)

Walker, C. E.; Pompea, S. M.

2013-12-01

For 8 years now, the Globe at Night campaign has invited citizen-scientists worldwide to measure and record the brightness of their night sky by hunting for the faintest stars in a particular constellation. Students for science projects and scientists for research use the data to monitor levels of brightness or 'light pollution' around the world. They also use the Globe at Night data to understand light pollution's effects on energy consumption, plants, wildlife and human health, as well as our ability to enjoy a starry night sky. The dates of the campaign for 2014 have been extended to every month during the year. Ten days each month (when the Moon is not up between 8pm and 10pm) are the recommended times to take measurements for the campaign. However, one can participate at other times and dates, as long as the Moon is not in the night sky and it is more than an hour after sunset or more than an hour before sunrise. New in 2014 will be an Android app that will allow you to input visual measurements anytime the Moon is not up. Also possibly included will be an iPhone app that will take sky brightness measurements. The campaign dates and the 5 easy steps to participating in the campaign are listed at www.globeatnight.org. You do not need to register. Once on the report page, you enter your location, date and time (automatic for a smart device). You find the constellation of the month in the night sky. (Help is on the website.) Then you choose which chart looks most like what you see toward the constellation. Choose the icon for how clear or cloudy it is and hit the submit button and you are done! The fifth step is returning later to the website to compare your observations on the world map to others from around the globe. Included on the Globe at Night website are many helpful resources and tools from finding the constellations used in the campaign, to understanding concepts like light pollution, to games that test your expertise in choosing 'limiting magnitudes

Field experimental vaccination campaigns against myxomatosis and their effectiveness in the wild.

Science.gov (United States)

Ferreira, Catarina; Ramírez, Esther; Castro, Francisca; Ferreras, Pablo; Alves, Paulo Célio; Redpath, Steve; Villafuerte, Rafael

2009-11-23

We conducted a field experiment in SW Spain to test the efficacy of a myxomatosis vaccine, a viral disease strongly affecting wild rabbit populations, by assessing individual survival and antibody seroprevalence of monthly live-trapped, vaccinated (N=466) and unvaccinated (N=558) juvenile wild rabbits, between April and October 2007. Eight percent of all juveniles caught from April to June showed maternal antibodies against myxomatosis, whereas all animals were seropositive to the disease after the outbreak. Juveniles vaccinated before the outbreak showed 17% higher survival (31% vs. 14%) and an increased mortality probability of 8% after the outbreak. Results suggest that only a costly and systematic vaccination performed before the annual myxomatosis outbreak, would improve the survival of juvenile rabbits, a premise not always accomplished that compromises its efficacy in the field.

Would you Find Thirty online? Website use in a Western Australian physical activity campaign.

Science.gov (United States)

Leavy, J E; Rosenberg, M; Barnes, R; Bauman, A; Bull, F C

2013-08-01

Mass media campaigns have used a range of traditional media (television, radio and print) to communicate health messages. In the past decade the Internet has added to these traditional methods with Web 2.0, smart phone technology and interactive media. 'Find Thirty every day(®)', a Western Australia population-wide mass media campaign delivered over 2 years, used a combination of traditional mass media, a website, online resources and banner advertising. The aim of the present study is to describe the use of the Find Thirty every day(®) website during the campaign media activities of May 2008-June 2010. Cross-sectional self-reported survey data were collected from a random sample of adults using a computer-assisted telephone interview over the period February-March 2010. Objective online analytical measures of unique visits to the Find Thirty every day(®) website were collected between June 2008 and June 2010. Monthly visitors to the Find Thirty every day(®) website increased from 3193 in 2009 to 4374 in 2010. During the last two media waves (October 2009 and February 2010), site visits were 5388 and 5272 per month, respectively. The impact of the Find Thirty every day(®) website was a positive outcome, considering the minimal online presence. SO WHAT? Health communication campaign planners should maximise the potential synergy of traditional mass media and new social media in future campaigns. Accordingly, a multidisciplinary approach that includes communication researchers, experts in information systems and a creative team experienced in online environments will need to be the way forward.

Communicating Georgia : Georgia's information campaign in the 2008 war with Russia

OpenAIRE

Jugaste, Artur

2011-01-01

During the 2008 South Ossetia war, Georgia and Russia fought what the English-language media called "a public relations war“. This was an interesting example of modern information warfare where governments allied with public relations agencies battled for symbolic power on the media field. This study investigates the information campaign that the Georgian government launched to promote their framing of the conflict in the English-language media. First-hand information about the campaign strat...

Three-dimensional visualization of ensemble weather forecasts – Part 2: Forecasting warm conveyor belt situations for aircraft-based field campaigns

Directory of Open Access Journals (Sweden)

M. Rautenhaus

2015-07-01

Full Text Available We present the application of interactive three-dimensional (3-D visualization of ensemble weather predictions to forecasting warm conveyor belt situations during aircraft-based atmospheric research campaigns. Motivated by forecast requirements of the T-NAWDEX-Falcon 2012 (THORPEX – North Atlantic Waveguide and Downstream Impact Experiment campaign, a method to predict 3-D probabilities of the spatial occurrence of warm conveyor belts (WCBs has been developed. Probabilities are derived from Lagrangian particle trajectories computed on the forecast wind fields of the European Centre for Medium Range Weather Forecasts (ECMWF ensemble prediction system. Integration of the method into the 3-D ensemble visualization tool Met.3D, introduced in the first part of this study, facilitates interactive visualization of WCB features and derived probabilities in the context of the ECMWF ensemble forecast. We investigate the sensitivity of the method with respect to trajectory seeding and grid spacing of the forecast wind field. Furthermore, we propose a visual analysis method to quantitatively analyse the contribution of ensemble members to a probability region and, thus, to assist the forecaster in interpreting the obtained probabilities. A case study, revisiting a forecast case from T-NAWDEX-Falcon, illustrates the practical application of Met.3D and demonstrates the use of 3-D and uncertainty visualization for weather forecasting and for planning flight routes in the medium forecast range (3 to 7 days before take-off.

Research in action: mammography utilization following breast cancer awareness campaigns in Lebanon 2002-05.

Science.gov (United States)

Adib, S M; Sabbah, M A; Hlais, S; Hanna, P

2009-01-01

Four consecutive annual surveys of 1200 women each were conducted in Lebanon in connection with the National Breast Cancer Awareness campaigns (2002-05) to measure the prevalence of mammography utilization and the impact of these campaigns, and to highlight regional and demographic differences. The utilization of mammography in the previous 12 months was low and increased only slightly over 4 years (from 11% to 18%). In the 2005 campaign, it was twice as high (25%) in greater Beirut than in mostly rural areas, and among women aged 40-59 years (about 21%) compared with younger (12%) or older (11%) women. In each wave, repeat mammograms were less common than first time screening.

Arctic Black Carbon Loading and Profile Using the Single-Particle Soot Photometer (SP2) Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Sedlacek, Arthur J [Brookhaven National Lab. (BNL), Upton, NY (United States)

2016-05-01

One of the major issues confronting aerosol climate simulations of the Arctic and Antarctic cryospheres is the lack of detailed data on the vertical and spatial distribution of aerosols with which to test these models. This is due, in part, to the inherent difficulty of conducting such measurements in extreme environments. However given the pronounced sensitivity of the polar regions to radiative balance perturbations, it is incumbent upon our community to better understand and quantify these perturbations, and their unique feedbacks, so that robust model predictions of this region can be realized. One class of under-measured radiative forcing agents in the polar region is the absorbing aerosol—black carbon and brown carbon. Black carbon (BC; also referred to as light-absorbing carbon [LAC], refractory black carbon [rBC], and soot) is second only to CO2 as a positive forcing agent. Roughly 60% of BC emissions can be attributed to anthropogenic sources (fossil fuel combustion and open-pit cooking), with the remaining fraction being due to biomass burning. Brown carbon (BrC), a major component of biomass burning, collectively refers to non-BC carbonaceous aerosols that typically possess minimal light absorption at visible wavelengths but exhibit pronounced light absorption in the near-ultraviolet (UV) spectrum. Both species can be sourced locally or be remotely transported to the Arctic region and are expected to perturb the radiative balance. The work conducted in this field campaign addresses one of the more glaring deficiencies currently limiting improved quantification of the impact of BC radiative forcing in the cryosphere: the paucity of data on the vertical and spatial distributions of BC. By expanding the Gulfstream aircraft (G-1) payload for the U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility-sponsored ACME-V campaign to include the Single-Particle Soot Photometer (SP2)) and leveraging the ACME-V campaign�

An evaluation of a mass media campaign to encourage parents of adolescents to talk to their children about sex.

Science.gov (United States)

DuRant, Robert H; Wolfson, Mark; LaFrance, Betty; Balkrishnan, Rajesh; Altman, David

2006-03-01

We evaluated a mass media campaign in North Carolina that used television (TV) public service announcements (PSAs), radio PSAs, and billboards to encourage parents of adolescents to talk to their children about sex. The primary message of the campaign was "Talk to your kids about sex. Everyone else is." Thirty-two of the 100 counties in North Carolina were chosen to evaluate the mass media campaign. Paid TV PSAs were aired in 22 of these counties, radio PSAs were aired in 21 counties, and billboards were displayed in 6 counties over a period of 9 months. The counties in our sample varied from no exposure to exposure to all 3 types of media. To assess the impact of the campaign, a sample of 1,132 parents of adolescents living in the 32 counties was administered a postexposure survey via a telephone interview. Questions about exposure to the media campaign were embedded among questions concerning media exposure to other health-related messages. The parent survey assessed the frequency the parents reported exposure to each type of media message, correct knowledge of the message, and multiple item scales that assessed how often they had talked to their child about various issues related to sex during the previous 6 months, intentions to talk to their child about these issues during the next month, and attitudes about discussing sexual issues with their child. In bivariate analyses the levels of parental exposure to the 3 types of media messages were associated with both having talked to their children and intentions to talk to their children about sex (p TV PSA about sex, and frequency of hearing a radio PSA about sex and teenage pregnancy accounted for 12.8% (p TV PSA about sex, and frequency of hearing radio PSAs about sex accounted for 12.3% of the variation in parental intentions to talk to their child about sex during the next month. Exposure to each component of this mass media campaign was associated with parents recently having talked to their adolescent

Boosting restraint norms: a community-delivered campaign to promote booster seat use.

Science.gov (United States)

Bryant-Stephens, Tyra; Garcia-Espana, J Felipe; Winston, Flaura K

2013-01-01

The objective of this study was to evaluate the effectiveness of a theoretically grounded community-delivered marketing campaign to promote belt-positioning booster seat (BPB) use among vulnerable populations when disseminated by community members. A prospective, nonrandomized community intervention trial was conducted to evaluate the "Boosting Restraint Norms" social marketing campaign delivered by community partners in Norristown, Pennsylvania (intervention community), between October 2008 and November 2008. York, Pennsylvania, served as the comparison community. In total, 800 vehicles with 822 children aged 4 to 7 years were observed for BPB use, the primary outcome of interest, at baseline (September 2008) and at 6 months after intervention (April 2009). During the study period, a 28 percent increase in the prevalence of BPB use at 6 months was observed in the intervention community with no change in the prevalence of BPB use in the comparison community. After adjustment for child age and gender, vehicle type, driver gender, and driver level, BPB use increased from 39 to 50 percent in the intervention community. The "Boosting Restraint Norms" social marketing campaign, distributed through community organizations combined with caregiver education and a one-time free distribution of BPBs, was effective in increasing BPB use. This study demonstrates the feasibility of utilizing community organizations with established audiences to spread the "No Regrets" messaging of the campaign in the community. This study also indicates that spreading evidence-based messages in this manner may effectively change behavior in populations that are often hard to reach. Future studies are needed in which this methodology is tested in additional communities and rural settings.

Passive Microwave Precipitation Retrieval Uncertainty Characterized based on Field Campaign Data over Complex Terrain

Science.gov (United States)

Derin, Y.; Anagnostou, E. N.; Anagnostou, M.; Kalogiros, J. A.; Casella, D.; Marra, A. C.; Panegrossi, G.; Sanò, P.

2017-12-01

Difficulties in representation of high rainfall variability over mountainous areas using ground based sensors make satellite remote sensing techniques attractive for hydrologic studies over these regions. Even though satellite-based rainfall measurements are quasi global and available at high spatial resolution, these products have uncertainties that necessitate use of error characterization and correction procedures based upon more accurate in situ rainfall measurements. Such measurements can be obtained from field campaigns facilitated by research quality sensors such as locally deployed weather radar and in situ weather stations. This study uses such high quality and resolution rainfall estimates derived from dual-polarization X-band radar (XPOL) observations from three field experiments in Mid-Atlantic US East Coast (NASA IPHEX experiment), the Olympic Peninsula of Washington State (NASA OLYMPEX experiment), and the Mediterranean to characterize the error characteristics of multiple passive microwave (PMW) sensor retrievals. The study first conducts an independent error analysis of the XPOL radar reference rainfall fields against in situ rain gauges and disdrometer observations available by the field experiments. Then the study evaluates different PMW precipitation products using the XPOL datasets (GR) over the three aforementioned complex terrain study areas. We extracted matchups of PMW/GR rainfall based on a matching methodology that identifies GR volume scans coincident with PMW field-of-view sampling volumes, and scaled GR parameters to the satellite products' nominal spatial resolution. The following PMW precipitation retrieval algorithms are evaluated: the NASA Goddard PROFiling algorithm (GPROF), standard and climatology-based products (V 3, 4 and 5) from four PMW sensors (SSMIS, MHS, GMI, and AMSR2), and the precipitation products based on the algorithms Cloud Dynamics and Radiation Database (CDRD) for SSMIS and Passive microwave Neural network

Associations Between the Department of Veterans Affairs' Suicide Prevention Campaign and Calls to Related Crisis Lines

Science.gov (United States)

Bossarte, Robert M.; Lu, Naiji; Tu, Xin; Stephens, Brady; Draper, John; Kemp, Janet E.

2014-01-01

Objective The Transit Authority Suicide Prevention (TASP) campaign was launched by the Department of Veterans Affairs (VA) in a limited number of U.S. cities to promote the use of crisis lines among veterans of military service. Methods We obtained the daily number of calls to the VCL and National Suicide Prevention Lifeline (NSPL) for six implementation cities (where the campaign was active) and four control cities (where there was no TASP campaign messaging) for a 14-month period. To identify changes in call volume associated with campaign implementation, VCL and NSPL daily call counts for three time periods of equal length (pre-campaign, during campaign, and post-campaign) were modeled using a Poisson log-linear regression with inference based on the generalized estimating equations. Results Statistically significant increases in calls to both the VCL and the NSPL were reported during the TASP campaign in implementation cities, but were not reported in control cities during or following the campaign. Secondary outcome measures were also reported for the VCL and included the percentage of callers who are veterans, and calls resulting in a rescue during the study period. Conclusions Results from this study reveal some promise for suicide prevention messaging to promote the use of telephone crisis services and contribute to an emerging area of research examining the effects of campaigns on help seeking. PMID:25364053

4STAR Sky-Scanning Retrievals of Aerosol Intensive Optical Properties from Multiple Field Campaigns with Detailed Comparisons of SSA Reported During SEAC4RS

Science.gov (United States)

Flynn, Connor; Dahlgren, R. P.; Dunagan, S.; Johnson, R.; Kacenelenbogen, M.; LeBlanc, S.; Livingston, J.; Redemann, J.; Schmid, B.; Segal Rozenhaimer, M.;

The effect of competing direct-to-consumer advertising campaigns on the use of drugs for benign prostatic hyperplasia: time series analysis.

Science.gov (United States)

Skeldon, Sean C; Kozhimannil, Katy B; Majumdar, Sumit R; Law, Michael R

2015-04-01

Direct-to-consumer advertising (DTCA) remains a controversial issue, with concerns that it leads to unnecessary and inappropriate prescribing. Whether DTCA shifts prescribing from first-line (guideline-recommended) therapy to second-line drugs has not been studied. The purpose of this study was to determine the impact of sequential DTCA campaigns for two drugs used to treat benign prostatic hyperplasia (BPH): one newer agent, dutasteride (Avodart(®)), and one older first-line agent, tamsulosin (Flomax(®)). Interrupted time series analysis was used to assess the impact of each DTCA campaign using data on consumer "response" from Google Trends and dispensed prescriptions from IMS Health. We analyzed data for the United States from January 2003 to December 2007. DTCA for dutasteride and tamsulosin commenced on July, 2005 and April, 2006, respectively. Monthly Internet search volume (scaled from 0 to 100) for the advertised trade name of each drug and monthly U.S. prescription rates per 1,000 population were analyzed. The dutasteride campaign was associated with an increase in Internet searches for both "Avodart" (level change +31.3 %, 95 % CI: 27.2-35.4) and "Flomax" (level change +8.3 %, 95 % CI: 0.9-15.7), whereas the tamsulosin campaign was associated with increased "Flomax" searches (level change +25.3 %, 95 % CI: 18.7-31.8). The dutasteride campaign was associated with an increase in the prescription of dutasteride (trend = 0.45/month, 95 % CI: 0.33-0.56), but a larger impact was observed with tamsulosin prescriptions (trend = 0.76/month, 95 % CI: 0.02-1.50). Similarly, the tamsulosin campaign was associated with an immediate fourfold increase in the prescribing of tamsulosin (level change +5.76 units, 95 % CI: 1.79-9.72) compared to dutasteride (level change +1.47 units, 95 % CI: 0.79-2.14). DTCA was associated with the utilization of drugs to treat symptomatic BPH. However, both campaigns were associated with greater increases in the use of the guideline

Comparison of Ground- and Space-based Radar Observations with Disdrometer Measurements During the PECAN Field Campaign

Science.gov (United States)

Torres, A. D.; Rasmussen, K. L.; Bodine, D. J.; Dougherty, E.

2015-12-01

Plains Elevated Convection At Night (PECAN) was a large field campaign that studied nocturnal mesoscale convective systems (MCSs), convective initiation, bores, and low-level jets across the central plains in the United States. MCSs are responsible for over half of the warm-season precipitation across the central U.S. plains. The rainfall from deep convection of these systems over land have been observed to be underestimated by satellite radar rainfall-retrieval algorithms by as much as 40 percent. These algorithms have a strong dependence on the generally unmeasured rain drop-size distribution (DSD). During the campaign, our group measured rainfall DSDs, precipitation fall velocities, and total precipitation in the convective and stratiform regions of MCSs using Ott Parsivel optical laser disdrometers. The disdrometers were co-located with mobile pod units that measured temperature, wind, and relative humidity for quality control purposes. Data from the operational NEXRAD radar in LaCrosse, Wisconsin and space-based radar measurements from a Global Precipitation Measurement satellite overpass on July 13, 2015 were used for the analysis. The focus of this study is to compare DSD measurements from the disdrometers to radars in an effort to reduce errors in existing rainfall-retrieval algorithms. The error analysis consists of substituting measured DSDs into existing quantitative precipitation estimation techniques (e.g. Z-R relationships and dual-polarization rain estimates) and comparing these estimates to ground measurements of total precipitation. The results from this study will improve climatological estimates of total precipitation in continental convection that are used in hydrological studies, climate models, and other applications.

Contextual Influences and Campaign Awareness Among Young Adults: Evidence from the National truth® Campaign.

Science.gov (United States)

Vallone, Donna M; Ilakkuvan, Vinu; Xiao, Haijun; Cantrell, Jennifer; Rath, Jessica; Hair, Elizabeth

2015-01-01

Mass media campaigns have been found to shape the public's knowledge, attitudes, beliefs, and behavior around tobacco. This study examines the influence of contextual factors with respect to awareness of the national truth® campaign, a mass media, branded tobacco use prevention campaign, among a sample of young adults (n = 2,804) aged 24-34 years old; these respondents were within the age range for both the primary and secondary targets of the campaign during the period (2000-2007) when the campaign was airing television advertising at consistently high levels. Mulitvariable models reveal lower educational attainment and Hispanic ethnicity as significant contextual factors predictive of lower campaign awareness, controlling for media use. In contrast, gender, state tobacco control policy, sensation-seeking, current smoking status, and community-level SES variables were not significantly associated with campaign awareness. Further research is needed to identify the mechanisms through which public education campaigns operate, particularly among disadvantaged communities.

The Effect of Campaign-Generated Interpersonal Communication on Campaign-Targeted Health Outcomes: A Meta-Analysis.

Science.gov (United States)

Jeong, Michelle; Bae, Rosie Eungyuhl

2017-06-16

This study examined the effect of mass media campaign-generated conversations on campaign-targeted health outcomes, via a systematic meta-analysis of 28 studies (including 124 sub-studies and a total of 138,898 participants). The study also conducted a series of moderation analyses to examine the conditions under which interpersonal communication has larger effects on bringing about the desired outcomes. The findings of this meta-analysis indicate that campaign-generated conversations have a positive effect on inducing campaign-targeted outcomes (OR = 1.28) and show that this effect is moderated by health topic addressed by the campaign, the type of outcome being targeted by the campaign, and with whom people converse, along with several other campaign-relevant and study-relevant variables. The implications of these findings for future research are discussed.

How campaigns polarize the electorate

DEFF Research Database (Denmark)

Hansen, Kasper M.; Kosiara-Pedersen, Karina

2017-01-01

The minimal effect theory of campaign studies stipulates that intense political competition during campaigns assures and reinforces the initial party choice of the electorate. We find that this reinforcement is two-fold. During the campaign, the party preference of the voters’ in-group party...... an increase in their preference for their most preferred party and a decrease for their least liked party as the campaign progresses. These trends show that the political campaign polarizes the electorate by increasing the affective distance between in-group party and out-group party preferences, thereby...... resulting in stronger political polarization after the campaign than before the campaign. The data utilized in this study is a large six-wave panel-study of Danish voters’ party preferences during the Danish parliamentary election of 2011. Thus, the analysis provides evidence of the minimal effect theory...

Collision Repair Campaign

Science.gov (United States)

The Collision Repair Campaign targets meaningful risk reduction in the Collision Repair source category to reduce air toxic emissions in their communities. The Campaign also helps shops to work towards early compliance with the Auto Body Rule.

Biogenic Aerosols—Effects on Clouds and Climate: Snowfall Experiment Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Moisseev, Dmitri [University of Helsinki

2016-04-01

The snowfall measurement campaign took place during deployment of the U.S. Department of Energy (DOE)’s Atmospheric Radiation Measurement (ARM) Climate Research Facility second ARM Mobile Facility (AMF2) in Finland. The campaign focused on understanding snowfall microphysics and characterizing performance of surface-based snowfall measurement instruments. This was achieved by combining triple frequency (X, Ka, W-band) radar observations of vertical structure of the precipitation, microwave radiometer observations of liquid water path (LWP), and lidar measurements of supercooled water layers with surface-based observations of snowfall rate and particle size distributions. To facilitate accurate surface measurements of snowfall properties, a double-fence intercomparison reference wind protection for the weighing precipitation gauge and two-dimensional (2D)-video disdrometer was built on site. Due to the duplication of some instruments, namely the 2D-video disdrometer and the weighing gauge, we were able to characterize their measurement errors as a function of wind speed, thus aiming at providing a correction procedure for the other ARM sites.

Recall campaign for gas bottles and banks

CERN Multimedia

2015-01-01

The previous contract with gas supplier Carbagas ended on 31 March 2015. Gas bottles and banks are not a property of CERN. According to the contract terms, they can remain on CERN sites without any extra costs until 30 September 2015.    If you are using Carbagas containers (bottles and/or banks) for gas purchased between 1 April 2010 and 31 March 2015, multiple options exist: Return them to the closest gas point. Purchase them on the following basis:     Rent them on the following basis: 12 CHF/month for bottles, 144 CHF/month for banks. The recall campaign has been going on for several months already: we would like to thank everyone who has already replied to it. If you haven’t answered yet, there is still time. If you know of unused or abandoned Carbagas containers, please don’t hesitate to contact us. Thank you i...

Single-Column Modeling of Convection During the CINDY2011/DYNAMO Field Campaign With the CNRM Climate Model Version 6

Science.gov (United States)

Abdel-Lathif, Ahmat Younous; Roehrig, Romain; Beau, Isabelle; Douville, Hervé

2018-03-01

A single-column model (SCM) approach is used to assess the CNRM climate model (CNRM-CM) version 6 ability to represent the properties of the apparent heat source (Q1) and moisture sink (Q2) as observed during the 3 month CINDY2011/DYNAMO field campaign, over its Northern Sounding Array (NSA). The performance of the CNRM SCM is evaluated in a constrained configuration in which the latent and sensible heat surface fluxes are prescribed, as, when forced by observed sea surface temperature, the model is strongly limited by the underestimate of the surface fluxes, most probably related to the SCM forcing itself. The model exhibits a significant cold bias in the upper troposphere, near 200 hPa, and strong wet biases close to the surface and above 700 hPa. The analysis of the Q1 and Q2 profile distributions emphasizes the properties of the convective parameterization of the CNRM-CM physics. The distribution of the Q2 profile is particularly challenging. The model strongly underestimates the frequency of occurrence of the deep moistening profiles, which likely involve misrepresentation of the shallow and congestus convection. Finally, a statistical approach is used to objectively define atmospheric regimes and construct a typical convection life cycle. A composite analysis shows that the CNRM SCM captures the general transition from bottom-heavy to mid-heavy to top-heavy convective heating. Some model errors are shown to be related to the stratiform regimes. The moistening observed during the shallow and congestus convection regimes also requires further improvements of this CNRM-CM physics.

What Do Colorado Adults Know About Legal Use of Recreational Marijuana After a Media Campaign?

Science.gov (United States)

Brooks-Russell, Ashley; Levinson, Arnold; Li, Yaqiang; Roppolo, Rebecca Hebner; Bull, Sheana

2017-03-01

Colorado is among the first states to legalize the recreational sale of marijuana and therefore among the first to develop regulations outlining the purchase, possession, consumption, and enforcement, and penalties. Colorado legislators set aside funds for a statewide informational media campaign to educate Colorado residents on legal use of marijuana. This study evaluated the effectiveness of the mass media campaign to increase awareness of the law through a prospective cohort surveyed before and 6 months after the launch of the campaign ( n = 798). A total of 28.0% reported recall of the Good to Know campaign. There was a significant positive change in accurate knowledge of marijuana laws from baseline to follow-up for each of the four primary indicators of knowledge of the marijuana laws. Among those who had inaccurate knowledge of the laws at baseline, those who reported seeing the campaign at least once or more were 2.53 (95% confidence interval = 1.29-4.95) times as likely to report accurate knowledge of the laws at follow-up compared with those who did not recall seeing the campaign, particularly among marijuana users. Those individuals who reported recall of the campaign were more likely to increase their accurate knowledge of marijuana laws.

Cuba's "Yes, I Can" Mass Adult Literacy Campaign Model in Timor-Leste and Aboriginal Australia: A Comparative Study

Science.gov (United States)

Boughton, Bob; Durnan, Deborah

2014-01-01

In the field of international adult education, mass literacy campaigns enjoyed wide support in the 20th century, when they were seen as a way to increase the participation of previously marginalised and excluded populations in national development. Cuba's 1961 campaign achieved iconic status, but was only one of many successful campaigns in Latin…

The Sharjah Baby-Friendly Campaign: A Community-Based Model for Breastfeeding Promotion, Protection, and Support.

Science.gov (United States)

Al Ghazal, Hessa; Rashid, Shehnaz; Ruf, Evelyne

2015-11-01

Breastfeeding promotion, protection, and support are one of the most cost-effective public health interventions to advance maternal and child health. The World Health Organization, the United Nations International Children's Emergency Fund, and numerous health organizations have recommended exclusive breastfeeding for the first 6 months of life, which is a key indicator of breastfeeding promotion programs worldwide. Despite the recommendations and various initiatives to promote breastfeeding, most women do not reach the exclusive breastfeeding target in both developed and developing countries. Such has been the case in the United Arab Emirates (UAE). Therefore, based on the decree for breastfeeding promotion, protection, and support by the ruler of the Emirate of Sharjah, UAE, H.H. Sheikh Doctor Sultan Al Qasimi, a multisectorial, multidirectional breastfeeding campaign--the Sharjah Baby-Friendly Campaign--was launched in March 2012 by H.E. Sheikha Bodour Al Qasimi, under her patronage. It consisted of four initiatives-namely, Baby-Friendly Health Facility, Mother-Friendly Workplace, Breastfeeding-Friendly Nursery, and Mother-Baby Friendly Public Place. Once an organization met the criteria for any of these initiatives, it was awarded the designation or accreditation of that initiative. The campaign initiatives worked through capacity building of healthcare workers, provided professional support and facilitation for the accreditation process, developed breastfeeding education content and resources, and organized and conducted breastfeeding promotion seminars in health facilities and community, as well as community outreach through social media and an innovative mobile mother' room. The positive impact of the campaign on breastfeeding promotion, protection, and support is evident by the increased exclusive breastfeeding rate at 6 months and decreased bottle feeding rates at both 4 and 6 months.

Feasibility study of the AOSTA experimental campaign

Directory of Open Access Journals (Sweden)

Carta M.

2016-01-01

Full Text Available The reduction of the nuclear waste is one of the most important nuclear issues. The high radiotoxicity of the spent fuel is due to plutonium and some minor actinides (MAs such as neptunium, americium and curium, above all. One way to reduce their hazard is to destroy by fission MAs in appropriate nuclear reactors. To allow the MAs destruction an important effort have been done on the nuclear data due to the poor knowledge in this field. In the framework of one of the NEA Expert Group on Integral Experiments for Minor Actinide Management an analysis of the feasibility of MAs irradiation campaign in the TAPIRO fast research reactor is carried out. This paper provides preliminary results obtained by calculations modelling the irradiation, in different TAPIRO irradiation channels, of some CEA samples coming from the French experimental campaign OSMOSE, loaded with different contents of MAs, in order to access, through particular peak spectrometry, to their capture cross section. On the basis of neutron transport calculation results, obtained by both deterministic and Monte Carlo methods, an estimate of the irradiated samples counting levels from the AOSTA (Activation of OSMOSE Samples in TAPIRO experimental campaign is provided.

Campaigns and counter campaigns: reactions on Twitter to e-cigarette education.

Science.gov (United States)

Allem, Jon-Patrick; Escobedo, Patricia; Chu, Kar-Hai; Soto, Daniel W; Cruz, Tess Boley; Unger, Jennifer B

2017-03-01

Social media present opportunities for public health departments to galvanise interest in health issues. A challenge is creating content that will resonate with target audiences, and determining reactions to educational material. Twitter can be used as a real-time surveillance system to capture individuals' immediate reactions to education campaigns and such information could lead to better campaigns in the future. A case study testing Twitter's potential presented itself when the California Department of Public Health launched its 'Still Blowing Smoke' media campaign about the potential harmful effects of e-cigarettes. Pro-e-cigarette advocacy groups, in response, launched a counter campaign titled 'Not Blowing Smoke'. This study tracked the popularity of the two campaigns on Twitter, analysed the content of the messages and determined who was involved in these discussions. The study period was from 22 March 2015 to 27 June 2015. A stratified sampling procedure supplied 2192 tweets for analysis. Content analysis identified pro, anti and neutral e-cigarette tweets, and five additional themes: Marketing Elements, Money, Regulation/propaganda, Health, and Other. Metadata were analysed to obtain additional information about Twitter accounts. 'Not Blowing Smoke' was referenced more frequently than 'Still Blowing Smoke' on Twitter. Messages commonly objected to government regulation of e-cigarettes, refuted claims that e-cigarette manufactures were aligned with big tobacco, and touted the health benefits of e-cigarette use. E-cigarette companies and vape shops used campaign slogans to communicate with customers on Twitter. Findings showed the time dynamics of Twitter and the possibility for real-time monitoring of education campaigns. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/.

Arctic Observing Experiment (AOX) Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Rigor, Ignatius [Applied Physics Lab, University of Washington; Johnson, Jim [Applied Physics Lab, University of Washington; Motz, Emily [National Ice Center; Bisic, Aaron [National Ice Center

2017-06-30

Our ability to understand and predict weather and climate requires an accurate observing network. One of the pillars of this network is the observation of the fundamental meteorological parameters: temperature, air pressure, and wind. We plan to assess our ability to measure these parameters for the polar regions during the Arctic Observing Experiment (AOX, Figure 1) to support the International Arctic Buoy Programme (IABP), Arctic Observing Network (AON), International Program for Antarctic Buoys (IPAB), and Southern Ocean Observing System (SOOS). Accurate temperature measurements are also necessary to validate and improve satellite measurements of surface temperature across the Arctic. Support for research associated with the campaign is provided by the National Science Foundation, and by other US agencies contributing to the US Interagency Arctic Buoy Program. In addition to the support provided by the U.S Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility’s North Slope of Alaska (NSA) site at Barrow and the National Science Foundation (NSF), the U.S. IABP is supported by the U.S. Coast Guard (USCG), the National Aeronautics and Space Administration (NASA), the National Ice Center (NIC), the National Oceanic and Atmospheric Administration (NOAA), and the Office of Naval Research (ONR).

Studies on aerosol properties during ICARB–2006 campaign period ...

Indian Academy of Sciences (India)

Continuous and campaign-based aerosol field measurements are essential in understanding funda- ... aerosol mass concentration and aerosol particle size distribution were carried out during the cam- .... the details provided by the supplier, the calibration ..... solar flux at the surface, derived from principal-plane sky.

Impact on Prehospital Delay of a Stroke Preparedness Campaign: A SW-RCT (Stepped-Wedge Cluster Randomized Controlled Trial).

Science.gov (United States)

Denti, Licia; Caminiti, Caterina; Scoditti, Umberto; Zini, Andrea; Malferrari, Giovanni; Zedde, Maria Luisa; Guidetti, Donata; Baratti, Mario; Vaghi, Luca; Montanari, Enrico; Marcomini, Barbara; Riva, Silvia; Iezzi, Elisa; Castellini, Paola; Olivato, Silvia; Barbi, Filippo; Perticaroli, Eva; Monaco, Daniela; Iafelice, Ilaria; Bigliardi, Guido; Vandelli, Laura; Guareschi, Angelica; Artoni, Andrea; Zanferrari, Carla; Schulz, Peter J

2017-12-01

Public campaigns to increase stroke preparedness have been tested in different contexts, showing contradictory results. We evaluated the effectiveness of a stroke campaign, designed specifically for the Italian population in reducing prehospital delay. According to an SW-RCT (Stepped-Wedge Cluster Randomized Controlled Trial) design, the campaign was launched in 4 provinces in the northern part of the region Emilia Romagna at 3-month intervals in randomized sequence. The units of analysis were the patients admitted to hospital, with stroke and transient ischemic attack, over a time period of 15 months, beginning 3 months before the intervention was launched in the first province to allow for baseline data collection. The proportion of early arrivals (within 2 hours of symptom onset) was the primary outcome. Thrombolysis rate and some behavioral end points were the secondary outcomes. Data were analyzed using a fixed-effect model, adjusting for cluster and time trends. We enrolled 1622 patients, 912 exposed and 710 nonexposed to the campaign. The proportion of early access was nonsignificantly lower in exposed patients (354 [38.8%] versus 315 [44.4%]; adjusted odds ratio, 0.81; 95% confidence interval, 0.60-1.08; P =0.15). As for secondary end points, an increase was found for stroke recognition, which approximated but did not reach statistical significance ( P =0.07). Our campaign was not effective in reducing prehospital delay. Even if some limitations of the intervention, mainly in terms of duration, are taken into account, our study demonstrates that new communication strategies should be tested before large-scale implementation. URL: http://www.clinicaltrials.gov. Unique identifier: NCT01881152. © 2017 American Heart Association, Inc.

News Media Framing of Negative Campaigning

DEFF Research Database (Denmark)

Pedersen, Rasmus Tue

2014-01-01

that news coverage of negative campaigning does apply the strategic game frame to a significantly larger degree than articles covering positive campaigning. This finding has significant implications for campaigning politicians and for scholars studying campaign and media effects.......News media coverage of election campaigns is often characterized by use of the strategic game frame and a focus on politicians’ use of negative campaigning. However, the exact relationship between these two characteristics of news coverage is largely unexplored. This article theorizes that consumer...... demand and norms of journalistic independence might induce the news media outlets to cover negative campaigning with a strategic game frame. A comprehensive content analysis based on several newspaper types, several election campaigns, and several different measurements of media framing confirms...

The Sprite 2003 Campaign

DEFF Research Database (Denmark)

Neubert, T.; Laursen, S.; Rasmussen, I. L.

2003-01-01

During the northern hemisphere summer of 2003, from July 18 to September 18, a sprite observation campaign was conducted with measurements from Southern Europe, coordinated with measurements from the magnetically conjugate region in South Africa. The goal of the campaign was to investigate...... emissions. The presentation will give an overview of the campaign, the meteorological conditions, and present some first results....

Best Practices for Suicide Prevention Messaging and Evaluating California's "Know the Signs" Media Campaign.

Science.gov (United States)

Acosta, Joie; Ramchand, Rajeev; Becker, Amariah

2017-09-01

Although communication is a key component of US strategies to prevent suicide and there are a number of marketing campaigns promoting messages that suicide is a preventable public health problem, there has been little evaluation of these campaigns. The study describes the development of a checklist of best practices for suicide prevention communication campaigns and the use of the checklist to evaluate California's investment in "Know the Signs" (KTS-M), a suicide prevention mass media campaign. We conducted a literature review and solicited expert feedback to identify best practices and then used the RAND/UCLA appropriateness method to assess whether KTS-M was consistent with the identified best practices. Overall, experts agreed that KTS-M adhered to most of the 46 checklist items and suggested that the campaign was among the best suicide prevention media campaigns they had observed. The checklist was developed through expert input and literature review and focuses only on media campaigns. Given the nascent state of the evidence about what makes an effective suicide prevention message and the growing number of campaigns, the checklist of best practices reflects one way of promoting quality in this evolving field. The consistency between the experts' comments and their ratings of KTS-M suggests that the checklist may provide important guidance to inform the development of future campaigns and the evaluation of ongoing campaigns.

ARM Support for the Plains Elevated Convection at Night (AS-PECAN) Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Turner, D. D. [National Oceanic and Atmospheric Administration (NOAA), Silver Spring, MD (United States); Geerts, B. [Univ. of Wyoming, Laramie, WY (United States)

2016-04-01

The Plains Elevated Convection at Night (PECAN) field campaign was a large multi-agency/multi-institutional experiment that targeted nighttime convection events in the central plains of the United States in order to better understand a range of processes that lead to the initiation and upscale growth of deep convection. Both weather and climate models struggle to properly represent the timing and intensity of precipitation in the central United States in their simulations. These models must be able to represent the interactions between the nocturnal stable boundary layer (SBL), the nocturnal low-level jet (LLJ), and a reservoir of convectively available potential energy (CAPE) that frequently exists above the SBL. Furthermore, a large fraction of the nocturnal precipitation is due to the organization of mesoscale convective systems (MCSs). In particular, there were four research foci for the PECAN campaign: •The initiation of elevated nocturnal convection focus seeks to elucidate the mesoscaleenvironmental characteristics and processes that lead to convection initiation (CI) and provide baseline data on the early evolution of mesoscale convective clusters. •The dynamics and internal structure and microphysics of nocturnal MCSs focus will investigatethe transition from surface-based to elevated storm structure, the interaction of cold pools generated by MCSs with the nocturnal stable boundary layer, and how the organization and evolution of elevated convection is influenced by the SBL and the vertical profile of wind and stability above the LLJ. •The bores and wave-like disturbances focus seeks to advance knowledge of the initiation of boredisturbances by convection, how the vertical profile of stability and winds modulate bore structure, the role of these disturbances in the initiation, maintenance, and organization of deep convection, and their impact on the LLJ and SBL. •The LLJ focus seeks to understand the processes that influence the spatial and

Micro-planning in a wide age range measles rubella (MR) campaign using mobile phone app, a case of Kenya, 2016

OpenAIRE

Ismail, Amina; Tabu, Collins; Onuekwusi, Iheoma; Otieno, Samuel Kevin; Ademba, Peter; Kamau, Peter; Koki, Beatrice; Ngatia, Anthony; Wainaina, Anthony; Davis, Robert

2017-01-01

Introduction A Measles rubella campaign that targeted 9 months to 14 year old children was conducted in all the 47 counties in Kenya between 16th and 24th of May 2016. Micro-planning using an android phone-based app was undertaken to map out the target population and logistics in all the counties 4 weeks to the campaign implementation instead of 6 months as per the WHO recommendation. The outcomes of the micro-planning exercise were a detailed micro-plan that served as a guide in ensuring tha...

The bowel cancer awareness campaign 'Be Clear on Cancer': sustained increased pressure on resources and over-accessed by higher social grades with no increase in cancer detected.

Science.gov (United States)

Hall, S J; Peacock, J D H; Cochrane, L A; Peacock, O; Tierney, G M; Tou, S I H; Lund, J N

2016-02-01

To evaluate the impact of the national 'Be Clear on Cancer' bowel cancer reminder campaign on service and diagnosis at a single UK institution. Secondly, to evaluate the socio-economic background of patients referred before and after the reminder campaign compared with the regional demographic. Suspected cancer 2-week wait patients in the 3 months precampaign, postcampaign and after the reminder campaign were included. Demographics, investigations and diagnosis were recorded. The postcode was used to allocate a National Readership Survey social grade. Three hundred and eighty-three referrals were received in the 3 months precampaign, 550 postcampaign and 470 postreminder campaign. There were significant increases in the monthly referral rates following the campaign (P social grades AB and C1C2 than expected from regional demographics were referred precampaign and after the reminder campaign (P < 0.001 in each case). There were no significant differences between the proportions of patients diagnosed with colorectal cancer in the three study periods (P = 0.710). The 'Be Clear on Cancer' bowel cancer campaign has had a significant sustained impact on resources. It has failed to increase referrals among lower socio-economic grades, leading to an increase in 'worried well' referrals and no change in numbers, or the stage, of colorectal cancers diagnosed. Colorectal Disease © 2015 The Association of Coloproctology of Great Britain and Ireland.

Evaluation of a poliomyelitis immunization campaign in Madras city.

Science.gov (United States)

Balraj, V; John, T J

1986-01-01

An annual pulse immunization campaign with oral polio vaccine (OPV) was evaluated to determine vaccine coverage, relative success of publicity methods and reasons for lack of response. The campaign was directed at 3-36 month olds in Madras city, India, in January-March 1985. The evaluation method was the "30-cluster" sample survey technique, designed by WHO, where surveys were done in 30 districts of the city on 10 children in each age group. The survey was conducted in April 1985 by 5 trained and supervised interviewers. This campaign increased the vaccine coverage to 94%, 88% and 72% for first, second and third doses of OPV. Coverage was higher in older children. Percent coverage decreased slightly over 1-3 doses, and from there rapidly up to 6-7 doses. The campaign accounted for 27% of all the OPV the study children had received. 47% of parents heard about the vaccination through word of mouth, either from health workers, volunteers or "balwadi ayahs," women day-care workers. 17% learned through television or radio. 3% cited mobile loudspeakers, handbills, posters or slides in cinemas. Many parents did not avail themselves of the vaccine because they believed that 3 doses are sufficient. Actually the WHO recommends 4 doses; the Indian Academy of Pediatrics recommends 5 doses; while criteria from research on Indian children would suggest that 5-7 doses are required to raise strong immunity.

Strategic campaigns and redistributive politics

DEFF Research Database (Denmark)

Schultz, Christian

2007-01-01

The article investigates strategic, informative campaigning by two parties when politics concern redistribution. Voters are uncertain about whether parties favour special groups. Parties will target campaigns on groups where most votes are gained by informing about policies. In equilibrium......, campaigning will be most intensive in groups where the uncertainty is largest and where voters are most mobile, most likely to vote, most receptive to campaigns and relatively uninformed initially. These groups will become more informed about policy. Parties will therefore gain more votes by treating...... these groups well so these groups will gain from strategic campaigning. Welfare effects are assessed...

Twitter Campaigns Around the Fifth IPCC Report: Campaign Spreading, Shared Hashtags, and Separate Communities

NARCIS (Netherlands)

Holmberg, K.; Hellsten, I.

2016-01-01

In this article, we analyzed campaigning on Twitter around the publication of the fifth Intergovernmental Panel for Climate Change (IPCC) Working Group 1 report in September, 2013. In particular, we analyzed how participation in a specific campaign and use of hashtags connected to the campaign

Impact of a parent-child sexual communication campaign: results from a controlled efficacy trial of parents.

Science.gov (United States)

Davis, Kevin C; Blitstein, Jonathan L; Evans, W Douglas; Kamyab, Kian

2010-07-21

Prior research supports the notion that parents have the ability to influence their children's decisions regarding sexual behavior. Yet parent-based approaches to curbing teen pregnancy and STDs have been relatively unexplored. The Parents Speak Up National Campaign (PSUNC) is a multimedia campaign that attempts to fill this void by targeting parents of teens to encourage parent-child communication about waiting to have sex. The campaign follows a theoretical framework that identifies cognitions that are targeted in campaign messages and theorized to influence parent-child communication. While a previous experimental study showed PSUNC messages to be effective in increasing parent-child communication, it did not address how these effects manifest through the PSUNC theoretical framework. The current study examines the PSUNC theoretical framework by 1) estimating the impact of PSUNC on specific cognitions identified in the theoretical framework and 2) examining whether those cognitions are indeed associated with parent-child communication Our study consists of a randomized efficacy trial of PSUNC messages under controlled conditions. A sample of 1,969 parents was randomly assigned to treatment (PSUNC exposure) and control (no exposure) conditions. Parents were surveyed at baseline, 4 weeks, 6 months, 12 months, and 18 months post-baseline. Linear regression procedures were used in our analyses. Outcome variables included self-efficacy to communicate with child, long-term outcome expectations that communication would be successful, and norms on appropriate age for sexual initiation. We first estimated multivariable models to test whether these cognitive variables predict parent-child communication longitudinally. Longitudinal change in each cognitive variable was then estimated as a function of treatment condition, controlling for baseline individual characteristics. Norms related to appropriate age for sexual initiation and outcome expectations that communication

Impact of a parent-child sexual communication campaign: results from a controlled efficacy trial of parents

Directory of Open Access Journals (Sweden)

Evans W Douglas

2010-07-01

Full Text Available Abstract Background Prior research supports the notion that parents have the ability to influence their children's decisions regarding sexual behavior. Yet parent-based approaches to curbing teen pregnancy and STDs have been relatively unexplored. The Parents Speak Up National Campaign (PSUNC is a multimedia campaign that attempts to fill this void by targeting parents of teens to encourage parent-child communication about waiting to have sex. The campaign follows a theoretical framework that identifies cognitions that are targeted in campaign messages and theorized to influence parent-child communication. While a previous experimental study showed PSUNC messages to be effective in increasing parent-child communication, it did not address how these effects manifest through the PSUNC theoretical framework. The current study examines the PSUNC theoretical framework by 1 estimating the impact of PSUNC on specific cognitions identified in the theoretical framework and 2 examining whether those cognitions are indeed associated with parent-child communication Methods Our study consists of a randomized efficacy trial of PSUNC messages under controlled conditions. A sample of 1,969 parents was randomly assigned to treatment (PSUNC exposure and control (no exposure conditions. Parents were surveyed at baseline, 4 weeks, 6 months, 12 months, and 18 months post-baseline. Linear regression procedures were used in our analyses. Outcome variables included self-efficacy to communicate with child, long-term outcome expectations that communication would be successful, and norms on appropriate age for sexual initiation. We first estimated multivariable models to test whether these cognitive variables predict parent-child communication longitudinally. Longitudinal change in each cognitive variable was then estimated as a function of treatment condition, controlling for baseline individual characteristics. Results Norms related to appropriate age for sexual

Social marketing campaign significantly associated with increases in syphilis testing among gay and bisexual men in San Francisco.

Science.gov (United States)

Montoya, Jorge A; Kent, Charlotte K; Rotblatt, Harlan; McCright, Jacque; Kerndt, Peter R; Klausner, Jeffrey D

2005-07-01

Between 1999 and 2002, San Francisco experienced a sharp increase in early syphilis among gay and bisexual men. In response, the San Francisco Department of Public Health launched a social marketing campaign to increase testing for syphilis, and awareness and knowledge about syphilis among gay and bisexual men. A convenience sample of 244 gay and bisexual men (18-60 years of age) were surveyed to evaluate the effectiveness of the campaign. Respondents were interviewed to elicit unaided and aided awareness about the campaign, knowledge about syphilis, recent sexual behaviors, and syphilis testing behavior. After controlling for other potential confounders, unaided campaign awareness was a significant correlate of having a syphilis test in the last 6 months (odds ratio, 3.21; 95% confidence interval, 1.30-7.97) compared with no awareness of the campaign. A comparison of respondents aware of the campaign with those not aware also revealed significant increases in awareness and knowledge about syphilis. The Healthy Penis 2002 campaign achieved its primary objective of increasing syphilis testing, and awareness and knowledge about syphilis among gay and bisexual men in San Francisco.

Pollutant transport over complex terrain: Flux and budget calculations for the pollumet field campaign

Science.gov (United States)

Lehning, Michael; Richner, Hans; Kok, Gregory L.

Especially over complex terrain, transport processes dominate the local pollutant concentrations observed. The data gathered during the POLLUMET measuring campaign in 1993 allow a quantitative analysis of the pollutant fluxes and the pollutant budgets. The data include airborne measurements by NCAR's King Air, radio soundings, radar wind profiles, and data from meteorological ground stations. The regions of interest were the rather densely populated Swiss Plateau, which is embedded between the Alps and the Jura Mountains, and a box south of the Alps covering the south Ticino region and parts of northern Italy. An interpolation scheme was developed to reconstruct the wind field from all available measurements. From the wind field and the reconstruction of the concentration field the fluxes into and out of a box with fixed boundaries are calculated. The pollutant budgets are obtained from the sum of the fluxes and considering a mean vertical velocity. To assess the uncertainties introduced through the interpolation of the measurements, an extensive sensitivity analysis is included. The Swiss Plateau exports ozone and nitrogen oxides. The export rates can be interpreted as an ozone accumulation or fraction of 'homemade pollution' between 3 and 10% and require a net production rate of 1-2 ppb h -1. Accumulation of nitrogen oxides amounts to 20-60%. The box south of the Alps imports polluted air from northern Italy. Thus, oxidized nitrogen is not exported but a net production of ozone still occurs at a rate of 1-2 ppb h -1. The interpolated flow and concentration fields are decomposed into the mean over a box-boundary and the deviation from that mean. This allows isolation of the contribution of local circulations and large-scale turbulence to the total flux. It is shown how the local thermotopographic circulations increasingly dominate the transport as typical Alpine topography is approached. Even over the Swiss Plateau, approximately 20 km away from Alpine topography

National awareness campaign to prevent medication-overuse headache in Denmark.

Science.gov (United States)

Carlsen, Louise Ninett; Westergaard, Maria Lurenda; Bisgaard, Mette; Schytz, Julie Brogaard; Jensen, Rigmor Højland

2017-01-01

Background Medication-overuse headache is prevalent, but in principle preventable. Objective To describe the Danish national awareness campaign for medication-overuse headache. Methods The Danish Headache Center, the Association of Danish Pharmacies, and headache patient organizations implemented a four-month medication-overuse headache awareness campaign in 2016. Target groups were the general public, general practitioners, and pharmacists. Key messages were: Overuse of pain-medication can worsen headaches; pain-medication should be used rationally; and medication-overuse headache is treatable. A range of communication technologies was used. A survey on the public's awareness of medication-overuse headache was conducted. Results The Danish adult population is 4.2 million. Online videos were viewed 297,000 times in three weeks. All 400 pharmacies received campaign materials. Over 28,000 leaflets were distributed. Two radio interviews were conducted. A television broadcast about headache reached an audience of 520,000. Forty articles were published in print media. Information was accessible at 32 reputable websites and five online news agencies. Three scientific papers were published. Information was available at an annual conference of general practitioners, including a headache lecture. The survey showed an increase in percentage of the public who knew about medication-overuse headache (from 31% to 38%). Conclusion A concerted campaign to prevent medication-overuse headache can be implemented through involvement of key stakeholders.

Youth Mental Health Services Utilization Rates After a Large-Scale Social Media Campaign: Population-Based Interrupted Time-Series Analysis.

Science.gov (United States)

Booth, Richard G; Allen, Britney N; Bray Jenkyn, Krista M; Li, Lihua; Shariff, Salimah Z

2018-04-06

Despite the uptake of mass media campaigns, their overall impact remains unclear. Since 2011, a Canadian telecommunications company has operated an annual, large-scale mental health advocacy campaign (Bell Let's Talk) focused on mental health awareness and stigma reduction. In February 2012, the campaign began to explicitly leverage the social media platform Twitter and incented participation from the public by promising donations of Can $0.05 for each interaction with a campaign-specific username (@Bell_LetsTalk). The intent of the study was to examine the impact of this 2012 campaign on youth outpatient mental health services in the province of Ontario, Canada. Monthly outpatient mental health visits (primary health care and psychiatric services) were obtained for the Ontario youth aged 10 to 24 years (approximately 5.66 million visits) from January 1, 2006 to December 31, 2015. Interrupted time series, autoregressive integrated moving average modeling was implemented to evaluate the impact of the campaign on rates of monthly outpatient mental health visits. A lagged intervention date of April 1, 2012 was selected to account for the delay required for a patient to schedule and attend a mental health-related physician visit. The inclusion of Twitter into the 2012 Bell Let's Talk campaign was temporally associated with an increase in outpatient mental health utilization for both males and females. Within primary health care environments, female adolescents aged 10 to 17 years experienced a monthly increase in the mental health visit rate from 10.2/1000 in April 2006 to 14.1/1000 in April 2015 (slope change of 0.094 following campaign, Pcampaign, Pcampaign (slope change of 0.005, P=.02; slope change of 0.003, P=.005, respectively). For young adults aged 18 to 24 years, females who used primary health care experienced the most significant increases in mental health visit rates from 26.5/1000 in April 2006 to 29.2/1000 in April 2015 (slope change of 0.17 following

11 CFR 106.3 - Allocation of expenses between campaign and non-campaign related travel.

Science.gov (United States)

2010-01-01

... 11 Federal Elections 1 2010-01-01 2010-01-01 false Allocation of expenses between campaign and non-campaign related travel. 106.3 Section 106.3 Federal Elections FEDERAL ELECTION COMMISSION GENERAL ALLOCATIONS OF CANDIDATE AND COMMITTEE ACTIVITIES § 106.3 Allocation of expenses between campaign and non...

REFIR/BB initial observations in the water vapour rotational band: Results from a field campaign

International Nuclear Information System (INIS)

Esposito, F.; Grieco, G.; Leone, L.; Restieri, R.; Serio, C.; Bianchini, G.; Palchetti, L.; Pellegrini, M.; Cuomo, V.; Masiello, G.; Pavese, G.

2007-01-01

There is a growing interest in the far infrared spectral region 17-50 μm as a remote sensing tool in atmospheric sciences, since this portion of the spectrum contains the characteristic molecular rotational band for water vapour. Much of the Earth energy lost to space is radiated through this spectral region. The Radiation Explorer in the Far InfraRed Breadboard (REFIR/BB) spectrometer was born because of the quest to make observations in the far infrared. REFIR/BB is a Fourier Transform Spectrometer with a sampling resolution of 0.5 cm -1 and it was tested for the first time in the field to check its reliability and radiometric performance. The field campaign was held at Toppo di Castelgrande (40 o 49' N, 15 o 27' E, 1258 m a. s. l.), a mountain site in South Italy. The spectral and radiometric performance of the instrument and initial observations are shown in this paper. Comparisons to both (1) BOMEM MR100 Fourier Transform spectrometer observations and (2) line-by-line radiative transfer calculations for selected clear sky are presented and discussed. These comparisons (1) show a very nice agreement between radiance measured by REFIR/BB and by BOMEM MR100 and (2) demonstrate that REFIR/BB accurately observes the very fine spectral structure in the water vapour rotational band

Proposal and realization advertising campaign

OpenAIRE

RYCHLÁ, Marie

2008-01-01

The Bachelor Paper contains proposal and realization advertising campaign, including make charge for cost amount. The advertising campaign is made for chosen product of firm. Advertising campaign is planning by the medium of broadsheet and advertising on the Internet.

Effectiveness and cost-effectiveness of an awareness campaign for colorectal cancer: a mathematical modeling study.

Science.gov (United States)

Whyte, Sophie; Harnan, Susan

2014-06-01

A campaign to increase the awareness of the signs and symptoms of colorectal cancer (CRC) and encourage self-presentation to a GP was piloted in two regions of England in 2011. Short-term data from the pilot evaluation on campaign cost and changes in GP attendances/referrals, CRC incidence, and CRC screening uptake were available. The objective was to estimate the effectiveness and cost-effectiveness of a CRC awareness campaign by using a mathematical model which extrapolates short-term outcomes to predict long-term impacts on cancer mortality, quality-adjusted life-years (QALYs), and costs. A mathematical model representing England (aged 30+) for a lifetime horizon was developed. Long-term changes to cancer incidence, cancer stage distribution, cancer mortality, and QALYs were estimated. Costs were estimated incorporating costs associated with delivering the campaign, additional GP attendances, and changes in CRC treatment. Data from the pilot campaign suggested that the awareness campaign caused a 1-month 10 % increase in presentation rates. Based on this, the model predicted the campaign to cost £5.5 million, prevent 66 CRC deaths and gain 404 QALYs. The incremental cost-effectiveness ratio compared to "no campaign" was £13,496 per QALY. Results were sensitive to the magnitude and duration of the increase in presentation rates and to disease stage. The effectiveness and cost-effectiveness of a cancer awareness campaign can be estimated based on short-term data. Such predictions will aid policy makers in prioritizing between cancer control strategies. Future cost-effectiveness studies would benefit from campaign evaluations reporting as follows: data completeness, duration of impact, impact on emergency presentations, and comparison with non-intervention regions.

An evaluation of the national measles vaccination campaign in the ...

African Journals Online (AJOL)

Significant determinants of vaccination coverage were: place of birth (X2 = 9,7; 2 df; P = 0,008); ≤6 months stay in Cape Town (odds ratio (OR) 2,22; 95% Cl 1,2 - 4,0%); and home birth (OR 3,21; 95% Cl 1,2 - 8,4%). The value of campaigns in controlling measles, as well as the role of a comprehensive health care service ...

"Get smart Colorado": impact of a mass media campaign to improve community antibiotic use.

Science.gov (United States)

Gonzales, Ralph; Corbett, Kitty K; Wong, Shale; Glazner, Judith E; Deas, Ann; Leeman-Castillo, Bonnie; Maselli, Judith H; Sebert-Kuhlmann, Ann; Wigton, Robert S; Flores, Estevan; Kafadar, Karen

2008-06-01

Large-scale strategies are needed to reduce overuse of antibiotics in US communities. To evaluate the impact of a mass media campaign-"Get Smart Colorado"-on public exposure to campaign, antibiotic use, and office visit rates. Nonrandomized controlled trial. Two metropolitan communities in Colorado, United States. The general public, managed care enrollees, and physicians residing in the mass media (2.2 million persons) and comparison (0.53 million persons) communities. : The campaign consisting of paid outdoor advertising, earned media and physician advocacy ran between November 2002 and February 2003. Antibiotics dispensed per 1000 persons or managed care enrollees, and the proportion of office visits receiving antibiotics measured during 10 to 12 months before and after the campaign. After the mass media campaign, there was a 3.8% net decrease in retail pharmacy antibiotic dispenses per 1000 persons (P = 0.30) and an 8.8% net decrease in managed care-associated antibiotic dispenses per 1000 members (P = 0.03) in the mass media community. Most of the decline occurred among pediatric members, and corresponded with a decline in pediatric office visit rates. There was no change in the office visit prescription rates among pediatric or adult managed care members, nor in visit rates for complications of acute respiratory tract infections. A low-cost mass media campaign was associated with a reduction in antibiotic use in the community, and seems to be mediated through decreases in office visits rates among children. The campaign seems to be cost-saving.

Exploring Dust Impacts on Tropical Systems from the NASA HS-3 Field Campaign

Science.gov (United States)

Nowottnick, Ed; Colarco, Pete; da Silva, Arlindo; Barahona, Donifan; Hlavka, Dennis

2015-01-01

One of the overall scientific goals of the NASA Hurricane and Severe Storm Sentinel (HS-3) field campaign is to better understand the role of the Saharan Air Layer (SAL) in tropical storm development. During the 2012 HS-3 deployment, the Cloud Physics Lidar (CPL) observed dust within SAL air in close proximity to a developing Nadine (September 11, 2012). Throughout the mission, the NASA GEOS-5 modeling system supported HS-3 by providing 0.25 degrees resolution 5-day global forecasts of aerosols, which were used to support mission planning. The aerosol module was radiatively interactive within the GEOS-5 model, but aerosols were not directly coupled to cloud and precipitation processes. In this study we revisit the aerosol forecasts with an updated version of the GEOS-5 model. For the duration of Hurricane Nadine, we run multiday climate simulations leading up to each respective Global Hawk flight with and without aerosol direct interaction. For each set of simulations, we compare simulated dust mass fluxes to identify differences in SAL entrainment related to the interaction between dust aerosols and the atmosphere. We find that the direct effects of dust induce a low level anticyclonic circulation that temporarily shields Nadine from the intrusion of dry air, leading to a more intense storm.

Short-term impact evaluation of a social marketing campaign to prevent syphilis among men who have sex with men.

Science.gov (United States)

Darrow, William W; Biersteker, Susan

2008-02-01

We carried out an independent short-term impact evaluation of a social marketing campaign designed to reduce syphilis infections among men who have sex with men in south Florida in 2004. Venue-based surveys were conducted shortly after the campaign began and 6 months later to assess changes in exposure to campaign materials, awareness, knowledge about syphilis, perceptions of risk, sexual behavior, clinic visits, and testing and treatment for syphilis among participants. Exposure to social marketing campaign materials increased from 18.0% at baseline to 36.5% at follow-up (Pcampaign objectives were fully met. The interventions were insufficient to produce a significant impact among men who have sex with men in south Florida.

Time-variable gravity fields and ocean mass change from 37 months of kinematic Swarm orbits

Science.gov (United States)

Lück, Christina; Kusche, Jürgen; Rietbroek, Roelof; Löcher, Anno

2018-03-01

Measuring the spatiotemporal variation of ocean mass allows for partitioning of volumetric sea level change, sampled by radar altimeters, into mass-driven and steric parts. The latter is related to ocean heat change and the current Earth's energy imbalance. Since 2002, the Gravity Recovery and Climate Experiment (GRACE) mission has provided monthly snapshots of the Earth's time-variable gravity field, from which one can derive ocean mass variability. However, GRACE has reached the end of its lifetime with data degradation and several gaps occurred during the last years, and there will be a prolonged gap until the launch of the follow-on mission GRACE-FO. Therefore, efforts focus on generating a long and consistent ocean mass time series by analyzing kinematic orbits from other low-flying satellites, i.e. extending the GRACE time series. Here we utilize data from the European Space Agency's (ESA) Swarm Earth Explorer satellites to derive and investigate ocean mass variations. For this aim, we use the integral equation approach with short arcs (Mayer-Gürr, 2006) to compute more than 500 time-variable gravity fields with different parameterizations from kinematic orbits. We investigate the potential to bridge the gap between the GRACE and the GRACE-FO mission and to substitute missing monthly solutions with Swarm results of significantly lower resolution. Our monthly Swarm solutions have a root mean square error (RMSE) of 4.0 mm with respect to GRACE, whereas directly estimating constant, trend, annual, and semiannual (CTAS) signal terms leads to an RMSE of only 1.7 mm. Concerning monthly gaps, our CTAS Swarm solution appears better than interpolating existing GRACE data in 13.5 % of all cases, when artificially removing one solution. In the case of an 18-month artificial gap, 80.0 % of all CTAS Swarm solutions were found closer to the observed GRACE data compared to interpolated GRACE data. Furthermore, we show that precise modeling of non-gravitational forces

Internet Explorers: the online campaign

NARCIS (Netherlands)

Wall, M.; Sudulich, M.L.; Gallagher, M.; Marsh, M.

2011-01-01

The idea of an ‘internet election’ was initially put forward in 1997. However, there is little evidence to date that online campaigning has supplanted more traditional campaign practices. This is particularly true of Irish campaigns, which are hardware-rich affairs characterised by substantial

Numerical Simulations of an Inversion Fog Event in the Salt Lake Valley during the MATERHORN-Fog Field Campaign

Science.gov (United States)

Chachere, Catherine N.; Pu, Zhaoxia

2018-01-01

An advanced research version of the Weather Research and Forecasting (WRF) Model is employed to simulate a wintertime inversion fog event in the Salt Lake Valley during the Mountain Terrain Atmospheric Modeling and Observations Program (MATERHORN) field campaign during January 2015. Simulation results are compared to observations obtained from the field program. The sensitivity of numerical simulations to available cloud microphysical (CM), planetary boundary layer (PBL), radiation, and land surface models (LSMs) is evaluated. The influence of differing visibility algorithms and initialization times on simulation results is also examined. Results indicate that the numerical simulations of the fog event are sensitive to the choice of CM, PBL, radiation, and LSM as well as the visibility algorithm and initialization time. Although the majority of experiments accurately captured the synoptic setup environment, errors were found in most experiments within the boundary layer, specifically a 3° warm bias in simulated surface temperatures compared to observations. Accurate representation of surface and boundary layer variables are vital in correctly predicting fog in the numerical model.

5 CFR 950.801 - Campaign schedule.

Science.gov (United States)

2010-01-01

... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Campaign schedule. 950.801 Section 950... VOLUNTARY ORGANIZATIONS CFC Timetable § 950.801 Campaign schedule. (a) The Combined Federal Campaign will be.../International and International parts of the Charity List to all local campaigns by a date to be determined by...

Impact of the Make Healthy Normal mass media campaign (Phase 1) on knowledge, attitudes and behaviours: a cohort study.

Science.gov (United States)

Kite, James; Gale, Joanne; Grunseit, Anne; Bellew, William; Li, Vincy; Lloyd, Beverley; Maxwell, Michelle; Vineburg, John; Bauman, Adrian

2018-06-01

To determine the impact of the first phase of the Make Healthy Normal mass media campaign on NSW adults' active living and healthy eating knowledge, attitudes, intentions and behaviour. Cohort design with NSW adults, followed up three times over 12 months, with n=939 participants completing all three waves. We used generalised linear mixed models to examine campaign awareness, knowledge, attitudes, intentions and behaviours over time. Campaign recognition built to a reasonable level (45% at Wave 3), although unprompted recall was low (9% at Wave 3). There were significant increases in knowledge of physical activity recommendations (46% to 50%), the health effects of obesity (52% to 64%), and weight loss benefits (53% to 65%), with stronger effects in campaign recognisers. Conversely, we found declines in self-efficacy and intention to increase physical activity (39% to 31%) and decrease soft drink consumption (31% to 24%). Overall, there are some positives for the campaign but intentions need to be a focus of future campaign phases. Continued investment over the medium- to long-term is needed. Mass media campaigns can play a role in obesity prevention but robust evaluations are needed to identify the characteristics of effective campaigns. © 2018 The Authors.

Marketing the `Broad Line': Invitations to STEM education in a Swedish recruitment campaign

Science.gov (United States)

Andrée, Maria; Hansson, Lena

2013-01-01

In many Western societies, there is a concern about the tendency of young people not choosing Science, Technology, Engineering, and Mathematics (STEM) education and occupations. In response, different initiatives have been launched. If one believes that science should have a place in more young people's lives, an important question is to what extent recruitment campaigns communicate messages that open up for STEM education to become relevant in young people's identity formation. Here, we analyse a Swedish government-initiated, primarily Internet-based recruitment attempt ('The Broad Line Campaign') aimed at increasing the number of young people choosing the natural science programme in upper secondary school. The campaign is based on marketing principles and deliberately draws on identity issues. The data analysed consists of campaign films and written resources describing the campaign. Data are analysed by use of the constant comparative approach in order to produce categories describing different messages about why to engage in STEM education. These messages are then analysed from an identity perspective using the concept of subjective values. Our results show that the messages communicated in the Broad Line campaign emphasise utility value, attainment value and relative cost rather than interest-enjoyment. The campaign communicates that the natural science programme is to be associated with a high attainment value without establishing relations to the field of science. Finally, potential consequences of the communicated messages in the campaign are discussed in light of previous research.

The "sugar pack" health marketing campaign in Los Angeles County, 2011-2012.

Science.gov (United States)

Barragan, Noel C; Noller, Ali J; Robles, Brenda; Gase, Lauren N; Leighs, Michael S; Bogert, Suzanne; Simon, Paul A; Kuo, Tony

2014-03-01

As part of a comprehensive approach to combating the obesity epidemic, the Los Angeles County Department of Public Health launched the "Sugar Pack" health marketing campaign in fall 2011. Carried out in three stages, the campaign sought to educate and motivate the public to reduce excess calorie intake from sugar-sweetened beverage consumption. The primary Sugar Pack creative concepts provided consumers with information about the number of sugar packs contained in sugary drinks. Data from formative market research as well as lessons from previous campaigns in other U.S. jurisdictions informed the development of the materials. These materials were disseminated through a multipronged platform that included paid outdoor media on transit and billboards and messaging using social media (i.e., Twitter, Facebook, YouTube, and sendable e-cards). Initial findings from a postcampaign assessment indicate that the Sugar Pack campaign reached broadly into targeted communities, resulting in more than 515 million impressions. Lessons learned from the campaign suggest that employing health marketing to engage the public can lead to increased knowledge, favorable recognition of health messages, and self-reported intention to reduce sugar-sweetened beverage consumption, potentially complementing other obesity prevention strategies in the field.

The "Know Stroke" Campaign

Science.gov (United States)

... Issue Past Issues Special Section The "Know Stroke" Campaign Past Issues / Summer 2007 Table of Contents For ... Javascript on. NINDS is conducting a public awareness campaign across the United States to educate people about ...

POWER for reproductive health: results from a social marketing campaign promoting female and male condoms.

Science.gov (United States)

Bull, Sheana S; Posner, Samuel F; Ortiz, Charlene; Beaty, Brenda; Benton, Kathryn; Lin, Lillian; Pals, Sherri L; Evans, Tom

2008-07-01

To evaluate effects of a 6-month social marketing campaign on awareness of, attitudes toward and use of female as well as male condoms for 15-25 year-old-women. Using a time-space sampling methodology, we conducted a cross-sectional survey of 3407 women at pre-campaign in 12 western U.S. neighborhoods on female and male condom awareness, attitudes, and use. Six of the 12 study neighborhoods were randomly selected to receive the POWER social marketing campaign designed to impact condom knowledge, attitudes, and use. The campaign was followed with another cross-sectional survey of 3,003 women in all 12 study neighborhoods on condom knowledge, attitudes, use and awareness of POWER materials. We compared pre-and post-campaign surveys to determine the efficacy of POWER and conducted post hoc analyses on post-campaign data to determine if exposure to POWER was related to higher levels of positive condom attitudes and norms and condom use. We found no differences between neighborhoods with and without the POWER campaign with regard to our primary outcomes. To diagnose reasons for this null effect, we examined outcomes post hoc examining the influence of POWER exposure. Post hoc analyses show some evidence that exposure to POWER was associated with condom use. In the context of the nested trial, this raises concerns that post test only evaluations are limited. Establishing the efficacy of a social marketing campaign is challenging. This group randomized trial showed a null effect. Social marketing campaigns may need to have more media channels and saturation before they can show behavioral effects. Using a nested design with randomization at the community level and probability sampling introduces rigor not commonly seen in evaluations of social marketing campaigns.

Effectiveness of social norms media marketing in reducing drinking and driving: A statewide campaign.

Science.gov (United States)

Perkins, H Wesley; Linkenbach, Jeffrey W; Lewis, Melissa A; Neighbors, Clayton

2010-10-01

This research evaluated the efficacy of a high-intensity social norms media marketing campaign aimed at correcting normative misperceptions and reducing the prevalence of drinking and driving among 21-to-34-year-olds in Montana. A quasi-experimental design was used, such that regions of Montana were assigned to one of three experimental groups: social norms media marketing campaign, buffer, and control. Four random samples of Montanans between the ages of 21 and 34 were assessed at four time points over 18 months via phone surveys. Findings suggest that the social norms media campaign was successful at exposing the targeted population to social norms messages in the counties within the intervention region. Moreover, results demonstrate the campaign reduced normative misperceptions, increased use of designated drivers, and decreased drinking and driving among those young adults in counties within the intervention region. Social norms media marketing can be effective at changing drinking-related behaviors at the population level. This research provides a model for utilizing social norms media marketing to address other behaviors related to public health. 2010 Elsevier Ltd. All rights reserved.

Effectiveness of social norms media marketing in reducing drinking and driving: A statewide campaign

Science.gov (United States)

Linkenbach, Jeffrey W.; Lewis, Melissa A.; Neighbors, Clayton

2016-01-01

This research evaluated the efficacy of a high-intensity social norms media marketing campaign aimed at correcting normative misperceptions and reducing the prevalence of drinking and driving among 21-to-34-year-olds in Montana. A quasi-experimental design was used, such that regions of Montana were assigned to one of three experimental groups: social norms media marketing campaign, buffer, and control. Four random samples of Montanans between the ages of 21 and 34 were assessed at four time points over 18 months via phone surveys. Findings suggest that the social norms media campaign was successful at exposing the targeted population to social norms messages in the counties within the intervention region. Moreover, results demonstrate the campaign reduced normative misperceptions, increased use of designated drivers, and decreased drinking and driving among those young adults in counties within the intervention region. Social norms media marketing can be effective at changing drinking-related behaviors at the population level. This research provides a model for utilizing social norms media marketing to address other behaviors related to public health. PMID:20619177

Increasing fruit and vegetable consumption: success of the Western Australian Go for 2&5 campaign.

Science.gov (United States)

Pollard, Christina M; Miller, Margaret R; Daly, Alison M; Crouchley, Kathy E; O'Donoghue, Kathy J; Lang, Anthea J; Binns, Colin W

2008-03-01

The Western Australian Health Department's Go for 2&5 campaign aimed to increase adults' awareness of the need to eat more fruit and vegetables and encourage increased consumption of one serving over five years. The multi-strategy fruit and vegetable social marketing campaign, conducted from 2002 to 2005, included mass media advertising (television, radio, press and point-of-sale), public relations events, publications, a website (www.gofor2and5.com), and school and community activities. Campaign development and the evaluation framework were designed using health promotion theory, and assessed values, beliefs, knowledge and behaviour. Two independent telephone surveys evaluated the campaign: the Campaign Tracking Survey interviewed 5032 adults monitoring fruit and vegetable attitudes, beliefs and consumption prior to, during and 12 months after the campaign; and the Health & Wellbeing Surveillance System surveyed 17,993 adults between 2001 and 2006, continuously monitoring consumption. Population public health intervention-social marketing campaign in Western Australia, population of 2,010,113 in 2005. Adults in the Perth metropolitan area. The campaign reached the target audience, increasing awareness of the recommended servings of fruit and vegetables. There was a population net increase of 0.8 in the mean number of servings of fruit and vegetables per day over three years (0.2 for fruit (1.6 in 2002 to 1.8 in 2005) and 0.6 for vegetables (2.6 in 2002 to 3.2 in 2005), significant at P < 0.05). Sustained, well-executed social marketing is effective in improving nutrition knowledge, attitudes and consumption behaviour. The Go for 2&5 campaign provides guidance to future nutrition promotion through social marketing.

Leadership Transitions during Fundraising Campaigns

Science.gov (United States)

Nehls, Kimberly

2012-01-01

Capital campaigns are intense efforts to build the financial assets of an institution in a specified amount of time. This study provides an empirical view of how changes in leadership affected concomitant capital campaigns at ten colleges and universities. The transitions during these 10 campaigns influenced morale on campus, altered timing of the…

'Heat Market Campaign' of the German coal mining industry

Energy Technology Data Exchange (ETDEWEB)

Dach, G.

1983-12-22

The ''Heat Market Campaign'', presented in June '83 by experts of all fields of coal mining, investigates the possibilities of coal sales promotion. The article reviews the main data of the heat market and discusses the ''Heat Market Campaign'' under the aspects of coal policy and energy policy. The campaign was started with the objectives of energy supply assurance in the Federal Republic of Germany, energy cost reduction on the consumer side, and stabilisation and development of coal markets not affected by the steel crisis. Sales goald on the household, trade and industrial sector are quantified, and obstacles preventing further expansion of the heat market are discussed. Apart from the mining industry's marketing concept for the heat market, there is also the possibility of receiving financial aid by the Federal government.

The 60 Days of PVE Campaign: Lessons on Organizing an Online, Peer-to-Peer, Counter-radicalization Program

Directory of Open Access Journals (Sweden)

Alex Wilner

2017-09-01

Full Text Available Combatting violent extremism can involve organizing Peer-to-Peer (P2P preventing violent extremism (PVE programs and social media campaigns. While hundreds of PVE campaigns have been launched around the world in recent months and years, very few of these campaigns have actually been reviewed, analyzed, or assessed in any systematic way. Metrics of success and failure have yet to be fully developed, and very little is publically known as to what might differentiate a great and successful P2P campaign from a mediocre one. This article will provide first-hand insight on orchestrating a publically funded, university-based, online, peer-to-peer PVE campaign – 60 Days of PVE – based on the experience of a group of Canadian graduate students. The article provides an account of the group’s approach to PVE. It highlights the entirety of the group’s campaign, from theory and conceptualization to branding, media strategy, and evaluation, and describes the campaign’s core objectives and implementation. The article also analyzes the campaign’s digital footprint and reach using data gleamed from social media. Finally, the article discusses the challenges and difficulties the group faced in running their campaign, lessons that are pertinent for others contemplating a similar endeavour.

Third world campaign.

Science.gov (United States)

Culpin, P

1988-10-22

Your readers may be interested in knowing that VSO will be holding a publicity campaign in Scotland in November and December. The campaign is a chance for people to come and talk to us about the opportunities available to them to work in Third World countries. We have a wide range of interesting and challenging jobs in long-term development in health work.

Effectiveness of a television advertisement campaign on giving cigarettes in a chinese population.

Science.gov (United States)

Qin, Yu; Su, Jian; Xiang, Quanyong; Hu, Yihe; Xu, Guanqun; Ma, Jiuhua; Shi, Zumin

2014-01-01

Anti-tobacco television advertisement campaigns may convey messages on smoking-related health consequences and create norms against giving cigarettes. Altogether, 156 and 112 slots of a television advertisement "Giving cigarettes is giving harm" were aired on Suzhou and Yizheng, respectively, over one month in 2010. Participants were recruited from 15 locations in Suzhou and 8 locations in Yizheng using a street intercept method. Overall 2306 residents aged 18-45 years completed questionnaires, including 1142 before the campaign and 1164 after, with respective response rates of 79.1% and 79.7%. Chi square tests were used to compare the difference between categorical variables. After the campaign, 36.0% of subjects recalled that they had seen the advertisement. Residents of Suzhou had a higher recall rate than those of Yizheng (47.6% vs. 20.6%, P advertisement were more likely not to give cigarettes in the future than those who reported not seeing the advertisement (38.7% vs. 27.5%, P advertisements helped change societal norms and improve health behavior. Continuous and adequate funding of anti-tobacco media campaigns targeted at different levels of the general population is needed, in conjunction with a comprehensive tobacco control effort.

How to increase reach efficiency and effectiveness of MEO’s digital marketing campaigns?

OpenAIRE

Fraga, Miguel

2016-01-01

Field lab: Business project This thesis report follows a Work Project (WP) developed at the leading Portuguese telco (MEO) on the topic of performance measurement of digital marketing (DM) display campaigns. The WP ought to solve issues such as lack of coordination, internal misinformation, data fragmentation and lack of return-centricity of MEO’s digital campaigns’ department. In the end, with a key focus on the use of Web Analytics, a concrete process for campaign ROI calculation was dev...

A community-wide media campaign to promote walking in a Missouri town.

Science.gov (United States)

Wray, Ricardo J; Jupka, Keri; Ludwig-Bell, Cathy

2005-10-01

Engaging in moderate physical activity for 30 minutes five or more times per week substantially reduces the risk of coronary heart disease, stroke, colon cancer, diabetes, high blood pressure, and obesity, and walking is an easy and accessible way to achieve this goal. A theory-based mass media campaign promoted walking and local community-sponsored wellness initiatives through four types of media (billboard, newspaper, radio, and poster advertisements) in St Joseph, Mo, over 5 months during the summer of 2003. The Walk Missouri campaign was conducted in four phases: 1) formative research, 2) program design and pretesting, 3) implementation, and 4) impact assessment. Using a postcampaign-only, cross-sectional design, a telephone survey (N = 297) was conducted in St Joseph to assess campaign impact. Study outcomes were pro-walking beliefs and behaviors. One in three survey respondents reported seeing or hearing campaign messages on one or more types of media. Reported exposure to the campaign was significantly associated with two of four pro-walking belief scales (social and pleasure benefits) and with one of three community-sponsored activities (participation in a community-sponsored walk) controlling for demographic, health status, and environmental factors. Exposure was also significantly associated with one of three general walking behaviors (number of days per week walking) when controlling for age and health status but not when beliefs were introduced into the model, consistent with an a priori theoretical mechanism: the mediating effect of pro-walking beliefs on the exposure-walking association. These results suggest that a media campaign can enhance the success of community-based efforts to promote pro-walking beliefs and behaviors.

Trust us Trust Thorp Campaign

International Nuclear Information System (INIS)

Kane, John

1995-01-01

te objectives of the tour, it was recognised that extensive funding would be required and that national trade union sponsorship was essential. The trade unions agreed to these proposals and three months later, on 1 November 1993, the TRUST US tour took to the road, calling on 13 major cities up ad down the UK ad Ireland. The tour concluded on 25 November with a rally and meeting in Westminster Central Hall which was addressed by the Secretary of State for Energy, and the General Secretaries of the GMB and IPMS Trade Unions. Her Majesty's Government gave approval for THORP on 5 December 1993. The plant began operation on 27 January 1994. On 4 March, at the end of the Judicial Review brought by Greenpeace and Lancashire County Council, Mr Justice Potts ruled that the government had not acted unlawfully i granting the authorisation and the plant sheared the first batch of oxide fuel on 27 March. The Trade Union movement, te NCNI and the TRUST US campaign had triumphed

The ACCENT-VOCBAS field campaign on biosphere-atmosphere interactions in a Mediterranean ecosystem of Castelporziano (Rome: site characteristics, climatic and meteorological conditions, and eco-physiology of vegetation

Directory of Open Access Journals (Sweden)

S. Fares

2009-06-01

Full Text Available Biosphere-atmosphere interactions were investigated on a sandy dune Mediterranean ecosystem in a field campaign held in 2007 within the frame of the European Projects ACCENT and VOCBAS. The campaign was carried out in the Presidential estate of Castelporziano, a peri-urban park close to Rome. Former campaigns (e.g. BEMA performed in Castelporziano investigated the emission of biogenic volatile organic compounds (BVOC. These campaigns focused on pseudosteppe and evergreen oak groves whereas the contribution of the largely biodiverse dune vegetation, a prominent component of the Mediterranean ecosystem, was overlooked. While specific aspects of the campaign will be discussed in companion papers, the general climatic and physiological aspects are presented here, together with information regarding BVOC emission from the most common plant species of the dune ecosystem. During the campaign regular air movements were observed, dominated by moderate nocturnal land breeze and diurnal sea breeze. A regular daily increase of ozone concentration in the air was also observed, but daily peaks of ozone were lower than those measured in summer on the same site. The site was ideal as a natural photochemical reactor to observe reaction, transport and deposition processes occurring in the Mediterranean basin, since the sea-land breeze circulation allowed a strong mixing between biogenic and anthropogenic emissions and secondary pollutants. Measurements were run in May, when plant physiological conditions were optimal, in absence of severe drought and heat stress. Foliar rates of photosynthesis and transpiration were as high as generally recorded in unstressed Mediterranean sclerophyllous plants. Most of the plant species emitted high level of monoterpenes, despite measurements being made in a period in which emissions of volatile isoprenoids could be restrained by developmental and environmental factors, such as leaf age and relatively low air temperature

Evaluating a County-Sponsored Social Marketing Campaign to Increase Mothers' Initiation of HPV Vaccine for their Pre-teen Daughters in a Primarily Rural Area.

Science.gov (United States)

Cates, Joan R; Shafer, Autumn; Diehl, Sandra J; Deal, Allison M

2011-01-01

Routine vaccination against human papillomavirus (HPV), the main cause of cervical cancer, is recommended for 11-12 year old girls, yet vaccine uptake is low. This study evaluates a social marketing campaign initiated by 13 North Carolina counties to raise awareness among parents and reduce barriers to accessing the vaccine in a primarily rural area. The 3-month campaign targeted mothers of girls ages 11-12 and healthcare practices serving pre-teen girls in four counties. Principles of social marketing were: product (recommended vaccine against HPV), price (cost, perception of safety and efficacy, and access), promotion (posters, brochures, website, news releases, doctor's recommendation), and place (doctors' offices, retail outlets). We analyzed (1) website traffic, hotline calls, and media placement; (2) cross-sectional surveys of mothers and providers; and (3) HPV immunization rates in intervention versus non-intervention counties. Of respondent mothers (n=225), 82% heard or saw campaign messages or materials. Of respondent providers (n=35), 94% used campaign brochures regularly or occasionally in conversations with parents. HPV vaccination rates within six months of campaign launch were 2% higher for 9-13 year old girls in two of the four intervention counties compared to 96 non-intervention counties. This evaluation supports campaign use in other primarily rural and underserved areas.

Social Media Campaign Effects: Moderating Role of Social Capital in an Anti-Smoking Campaign.

Science.gov (United States)

Namkoong, Kang; Nah, Seungahn; Van Stee, Stephanie K; Record, Rachael A

2018-03-01

This study examined the effects of an anti-smoking campaign that employs a crowdsourcing method with a social networking service. Drawing upon social capital scholarship and the expression effect research paradigm in eHealth systems, the study also investigated the roles of social trust and community life satisfaction in the social media campaign that has a specific geographical boundary. To that end, we conducted an experiment using a two-group pretest-posttest design. We randomly assigned 201 participants to two conditions: "campaign message reception only" as a control group and "message reception and expression" as a treatment group in which participants fully engaged in the campaign process by sharing their own campaign ideas with other participants. Findings revealed that social trust and community life satisfaction interacted with the treatment condition to positively affect persuasive intentions, but in distinct ways. Social trust moderated the effect of the message reception and interaction condition on participants' willingness to encourage community members to stop smoking. In contrast, community life satisfaction moderated the effect of the treatment condition on encouraging others to comply with the community's anti-smoking policy. These results provide theoretical and practical implications related to the roles of social capital in geographically defined social media campaigns.

Modeling studies on the formation of Hurricane Helene: the impact of GPS dropwindsondes from the NAMMA 2006 field campaign

Science.gov (United States)

Folmer, Michael J.; Pasken, Robert W.; Chiao, Sen; Dunion, Jason; Halverson, Jeffrey

2016-12-01

Numerical simulations, using the weather research and forecasting (WRF) model in concert with GPS dropwindsondes released during the NASA African Monsoon Multidisciplinary Analyses 2006 Field Campaign, were conducted to provide additional insight on SAL-TC interaction. Using NCEP Final analysis datasets to initialize the WRF, a sensitivity test was performed on the assimilated (i.e., observation nudging) GPS dropwindsondes to understand the effects of individual variables (i.e., moisture, temperature, and winds) on the simulation and determine the extent of improvement when compared to available observations. The results suggested that GPS dropwindsonde temperature data provided the most significant difference in the simulated storm organization, storm strength, and synoptic environment, but all of the variables assimilated at the same time give a more representative mesoscale and synoptic picture.

The British Nuclear Industry Forum's public affairs campaign

International Nuclear Information System (INIS)

Parker, Keith

2000-01-01

Full text: In March 1999, BNIF launched a public affairs Campaign with the objective of influencing the views of opinion formers - particularly in the political field - about the case for nuclear energy as a long-term, sustainable component of the UK's energy mix. The Campaign was launched to BNIF's 70 member companies under the slogan, Profiting through Partnership - By Changing the Climate of Opinion. That slogan was chosen to emphasise a key feature of the Campaign approach, which is the importance of an industry speaking collectively with one voice, but with each individual company actively playing its part by spreading the industry's messages to their own local and regional audiences - Members of Parliament, local politicians, local media - to build a groundswell of support for the eventual renewal of nuclear energy in the UK. Our aim was to place the prospect of a new nuclear power station firmly on the political agenda during the lifetime of the next Parliament - that is, in the period 2002-2007. The Campaign was launched at a time when a few encouraging signs were emerging of a growing recognition in Government, Parliament, and in academic and scientific circles that nuclear energy has an important role to play in meeting the energy and environmental challenges of the 21st century. The challenge, in particular, of climate change and the UK Government's commitment to reduce greenhouse gas emissions undertaken at Kyoto and in its election manifesto, gave the industry a strong, positive issue on which to campaign. However, we fully recognised that to make a convincing case for nuclear energy we would also have to address the issues of concern and doubt in the minds of the public and politicians - economic competitiveness, waste management, transport and decommissioning. During the year, BNIF produced a range of Campaign materials, made submissions to several Government and other inquiries and consultations, organised events, meetings and discussions, all with

Complex Contagion of Campaign Donations.

Science.gov (United States)

Traag, Vincent A

2016-01-01

Money is central in US politics, and most campaign contributions stem from a tiny, wealthy elite. Like other political acts, campaign donations are known to be socially contagious. We study how campaign donations diffuse through a network of more than 50,000 elites and examine how connectivity among previous donors reinforces contagion. We find that the diffusion of donations is driven by independent reinforcement contagion: people are more likely to donate when exposed to donors from different social groups than when they are exposed to equally many donors from the same group. Counter-intuitively, being exposed to one side may increase donations to the other side. Although the effect is weak, simultaneous cross-cutting exposure makes donation somewhat less likely. Finally, the independence of donors in the beginning of a campaign predicts the amount of money that is raised throughout a campaign. We theorize that people infer population-wide estimates from their local observations, with elites assessing the viability of candidates, possibly opposing candidates in response to local support. Our findings suggest that theories of complex contagions need refinement and that political campaigns should target multiple communities.

Complex Contagion of Campaign Donations.

Directory of Open Access Journals (Sweden)

Vincent A Traag

Full Text Available Money is central in US politics, and most campaign contributions stem from a tiny, wealthy elite. Like other political acts, campaign donations are known to be socially contagious. We study how campaign donations diffuse through a network of more than 50,000 elites and examine how connectivity among previous donors reinforces contagion. We find that the diffusion of donations is driven by independent reinforcement contagion: people are more likely to donate when exposed to donors from different social groups than when they are exposed to equally many donors from the same group. Counter-intuitively, being exposed to one side may increase donations to the other side. Although the effect is weak, simultaneous cross-cutting exposure makes donation somewhat less likely. Finally, the independence of donors in the beginning of a campaign predicts the amount of money that is raised throughout a campaign. We theorize that people infer population-wide estimates from their local observations, with elites assessing the viability of candidates, possibly opposing candidates in response to local support. Our findings suggest that theories of complex contagions need refinement and that political campaigns should target multiple communities.

Feasibility of using global system for mobile communication (GSM)-based tracking for vaccinators to improve oral poliomyelitis vaccine campaign coverage in rural Pakistan.

Science.gov (United States)

Chandir, Subhash; Dharma, Vijay Kumar; Siddiqi, Danya Arif; Khan, Aamir Javed

2017-09-05

Despite multiple rounds of immunization campaigns, it has not been possible to achieve optimum immunization coverage for poliovirus in Pakistan. Supplementary activities to improve coverage of immunization, such as door-to-door campaigns are constrained by several factors including inaccurate hand-drawn maps and a lack of means to objectively monitor field teams in real time, resulting in suboptimal vaccine coverage during campaigns. Global System for Mobile Communications (GSM) - based tracking of mobile subscriber identity modules (SIMs) of vaccinators provides a low-cost solution to identify missed areas and ensure effective immunization coverage. We conducted a pilot study to investigate the feasibility of using GSM technology to track vaccinators through observing indicators including acceptability, ease of implementation, costs and scalability as well as the likelihood of ownership by District Health Officials. The real-time location of the field teams was displayed on a GSM tracking web dashboard accessible by supervisors and managers for effective monitoring of workforce attendance including 'time in-time out', and discerning if all target areas - specifically remote and high-risk locations - had been reached. Direct access to this information by supervisors eliminated the possibility of data fudging and inaccurate reporting by workers regarding their mobility. The tracking cost per vaccinator was USD 0.26/month. Our study shows that GSM-based tracking is potentially a cost-efficient approach, results in better monitoring and accountability, is scalable and provides the potential for improved geographic coverage of health services. Copyright © 2017 Elsevier Ltd. All rights reserved.

A time series evaluation of the FAST National Stroke Awareness Campaign in England.

Directory of Open Access Journals (Sweden)

Darren Flynn

Full Text Available In February 2009, the Department of Health in England launched the Face, Arm, Speech, and Time (FAST mass media campaign, to raise public awareness of stroke symptoms and the need for an emergency response. We aimed to evaluate the impact of three consecutive phases of FAST using population-level measures of behaviour in England.Interrupted time series (May 2007 to February 2011 assessed the impact of the campaign on: access to a national stroke charity's information resources (Stroke Association [SA]; emergency hospital admissions with a primary diagnosis of stroke (Hospital Episode Statistics for England; and thrombolysis activity from centres in England contributing data to the Safe Implementation of Thrombolysis in Stroke UK database.Before the campaign, emergency admissions (and patients admitted via accident and emergency [A&E] and thrombolysis activity was increasing significantly over time, whereas emergency admissions via general practitioners (GPs were decreasing significantly. SA webpage views, calls to their helpline and information materials dispatched increased significantly after phase one. Website hits/views, and information materials dispatched decreased after phase one; these outcomes increased significantly during phases two and three. After phase one there were significant increases in overall emergency admissions (505, 95% CI = 75 to 935 and patients admitted via A&E (451, 95% CI = 26 to 875. Significantly fewer monthly emergency admissions via GPs were reported after phase three (-19, 95% CI =  -29 to -9. Thrombolysis activity per month significantly increased after phases one (3, 95% CI = 1 to 6, and three (3, 95% CI = 1 to 4.Phase one had a statistically significant impact on information seeking behaviour and emergency admissions, with additional impact that may be attributable to subsequent phases on information seeking behaviour, emergency admissions via GPs, and thrombolysis activity. Future campaigns should be

Overview of the field measurement campaign in Hyytiälä, August 2001 in the framework of the EU project OSOA

Directory of Open Access Journals (Sweden)

M. Boy

2004-01-01

Full Text Available As part of the OSOA (Origin and formation of Secondary Organic Aerosols project, two intensive field campaigns were conducted in Melpitz, Germany and Hyytiälä, Finland. This paper gives an overview of the measurements made during the Hyytiälä campaign, which was held between 1 and 16 August 2001. Various instrumental techniques were used to achieve physical and chemical characterisation of aerosols and to investigate possible precursor gases. During the OSOA campaign in Hyytiälä, particle formation was observed on three consecutive days at the beginning of the campaign (1 to 3 August 2001 and on three days later on. The investigation of the meteorological situation divided the campaign into two parts. During the first three days of August, relatively cold and clean air masses from northwest passed over the station (condensation sink – CS: -1, NOx: -3 were observed. After this period, warmer and more polluted air from south-west to south-east arrived at the station (CS: 0.002–0.01 s-1, NOx: 0.5–4 ppb and during these 13 days only three events were observed. These events were not as apparent as those that occurred during the earlier period of the campaign. The chemical analyses from different institutes of PM2, PM2.5 and PM10 particles confirmed the assumption that organic matter from the oxidation of various terpenes contributed to the formation of secondary organic aerosols (SOA. Concerning these conclusions among others, the ratio between formic (oxidation product of isoprene and monoterpenes by ozone and acetic acid (increased by anthropogenic emissions (ratio=1 to 1.5 and concentration of different carboxylic acids (up to 62 ngm-3 were investigated. Gas/particle partitioning of five photo-oxidation products from α- and β-pinene resulted in higher concentrations of pinonic, nor pinonic and pinic acids in the particle phase than in the gas phase, which indicates a preference to the particle phase for these compounds. The average

AirSWOT flights and field campaigns for the 2017 Arctic-Boreal Vulnerability Experiment (ABoVE)

Science.gov (United States)

Smith, L. C.; Pavelsky, T.; Lettenmaier, D. P.; Gleason, C. J.; Pietroniro, A.; Applejohn, A.; Arvesen, J. C.; Bjella, K.; Carter, T.; Chao, R.; Cooley, S. W.; Cooper, M. G.; Cretaux, J. F.; Douglass, T.; Faria, D.; Fayne, J.; Fiset, J. M.; Goodman, S.; Hanna, B.; Harlan, M.; Langhorst, T.; Marsh, P.; Moreira, D. M.; Minear, J. T.; Onclin, C.; Overstreet, B. T.; Peters, D.; Pettit, J.; Pitcher, L. H.; Russell, M.; Spence, C.; Topp, S.; Turner, K. W.; Vimal, S.; Wilcox, E.; Woodward, J.; Yang, D.; Zaino, A.

2017-12-01

Some 50% of Canada and 80% of Alaska is thought to be underlain by permafrost, influencing the hydrology, ecology and carbon cycles of Arctic-Boreal landscapes. This influence includes enhanced presence of millions of lakes and wetlands, which release trace gases while supporting critical ecosystems and traditional subsistence economies. Permafrost is challenging to infer from remote sensing and difficult to sample in the field. A series of 2017 AirSWOT flights flown for the NASA Arctic-Boreal Vulnerability Experiment (ABoVE) will study whether small variations in water surface elevations (WSEs) of Arctic-Boreal lakes are sensitive to presence and/or disturbance of permafrost. AirSWOT is an experimental NASA airborne radar designed to map WSE and a precursor to SWOT, a forthcoming NASA/CNES/CSA satellite mission to map WSE globally with launch in 2021. The ABoVE AirSWOT flight experiments adopted long flight lines of the broader ABoVE effort to traverse broad spatial gradients of permafrost, climate, ecology, and geology. AirSWOT acquisitions consisted of long (1000s of kilometers) strips of Ka-band interferometric radar imagery, and high resolution visible/NIR imagery and DEMs from a digital Cirrus CIR camera. Intensive AirSWOT mapping and ground-based GPS field surveys were conducted at 11 field sites for eight study areas of Canada and Alaska: 1) Saint-Denis, Redberry Lake, North Saskatchewan River (Saskatchewan); 2) Peace-Athabasca Delta (Alberta); 3) Slave River Delta (N.W.T.); 4) Canadian Shield (Yellowknife area, Daring Lake, N.W.T.); 5) Mackenzie River (Inuvik-Tuktoyaktuk corridor, N.W.T.); 6) Old Crow Flats (Yukon Territory); 7) Sagavanirktok River (Alaska); 8) Yukon Flats (Alaska). Extensive ground campaigns were conducted by U.S. and Canadian collaborators to collect high quality surveys of lake WSE, river WSE and discharge, and shoreline locations. Field experiments included traditional and novel GPS surveying methods, including custom-built GPS buoys

The Eurosprite 2005 campaign

DEFF Research Database (Denmark)

Arnone, Enrico; Berg, Peter; Boberg, Fredrik

2008-01-01

In this report we give an overview of the Eurosprite observation programme and present the results of the Eurosprite 2005 campaign. These campaigns search for occurrences of transient luminous events, such as red sprites, above thunderstorms in France, Spain, northern Italy, Switzerland and south...

Time-variable gravity fields and ocean mass change from 37 months of kinematic Swarm orbits

Directory of Open Access Journals (Sweden)

C. Lück

2018-03-01

Full Text Available Measuring the spatiotemporal variation of ocean mass allows for partitioning of volumetric sea level change, sampled by radar altimeters, into mass-driven and steric parts. The latter is related to ocean heat change and the current Earth's energy imbalance. Since 2002, the Gravity Recovery and Climate Experiment (GRACE mission has provided monthly snapshots of the Earth's time-variable gravity field, from which one can derive ocean mass variability. However, GRACE has reached the end of its lifetime with data degradation and several gaps occurred during the last years, and there will be a prolonged gap until the launch of the follow-on mission GRACE-FO. Therefore, efforts focus on generating a long and consistent ocean mass time series by analyzing kinematic orbits from other low-flying satellites, i.e. extending the GRACE time series. Here we utilize data from the European Space Agency's (ESA Swarm Earth Explorer satellites to derive and investigate ocean mass variations. For this aim, we use the integral equation approach with short arcs (Mayer-Gürr, 2006 to compute more than 500 time-variable gravity fields with different parameterizations from kinematic orbits. We investigate the potential to bridge the gap between the GRACE and the GRACE-FO mission and to substitute missing monthly solutions with Swarm results of significantly lower resolution. Our monthly Swarm solutions have a root mean square error (RMSE of 4.0 mm with respect to GRACE, whereas directly estimating constant, trend, annual, and semiannual (CTAS signal terms leads to an RMSE of only 1.7 mm. Concerning monthly gaps, our CTAS Swarm solution appears better than interpolating existing GRACE data in 13.5 % of all cases, when artificially removing one solution. In the case of an 18-month artificial gap, 80.0 % of all CTAS Swarm solutions were found closer to the observed GRACE data compared to interpolated GRACE data. Furthermore, we show that precise modeling of non

Cyber-campaigning in Denmark

DEFF Research Database (Denmark)

Hansen, Kasper Møller; Kosiara-Pedersen, Karina

2014-01-01

sites and Facebook sites are popular among candidates but other features such as blogs, feeds, newsletter, video uploads, SMS and twitter are used by less than half the candidates. Second, only age and possibly education seem to matter when explaining the uptake of cyber-campaigning. The prominent...... candidates are not significantly more likely to use cyber-campaigning tools and activities. Third, the analysis of the effect of cyber-campaigning shows that the online score has an effect on the inter-party competition for personal votes, but it does not have a significant effect when controlling for other...

Evaluation of a campaign to improve awareness and attitudes of young people towards mental health issues.

Science.gov (United States)

Livingston, James D; Tugwell, Andrew; Korf-Uzan, Kimberly; Cianfrone, Michelle; Coniglio, Connie

2013-06-01

This study evaluated the effectiveness of the In One Voice campaign for raising mental health awareness and improving attitudes of youth and young adults towards mental health issues. The campaign featured a prominent male sports figure talking about mental health issues and used online social media. A successive independent samples design assessed market penetration and attitudinal changes among the young people. Two samples completed an online questionnaire either immediately before (T1: n = 403) or 2 months after (T2: n = 403) the campaign launch. Website analytics determined changes in activity levels of a youth-focused mental health website (mindcheck.ca). One-quarter (24.8 %, n = 100) of the respondents remembered the campaign. The proportion of respondents who were aware of the website increased significantly from 6.0 % at T1 to 15.6 % at T2. Average overall scores on standardized measures of personal stigma and social distance were not significantly different between T1 and T2 respondents. Attitudes towards mental health issues were statistically similar between respondents who were or were not exposed to the campaign. Those who were exposed to the campaign were significantly more likely to talk about and seek information relating to mental health issues. The proximal outcomes of the campaign to increase awareness and use of the website were achieved. The distal outcome of the campaign to improve attitudes towards mental health issues was not successfully achieved. The brief social media campaign improved mental health literacy outcomes, but had limited effect on personal stigma and social distance.

Education campaigns: pointers and pitfalls.

Science.gov (United States)

Mariasy, J

1988-01-01

The best protection from AIDS is prevention, and this fact makes AIDS awareness campaigns a high priority. Since there are cases of well informed groups that still do not alter their sexual behavior (i.e. teenagers in the UK and San Francisco), fact forcing campaigns cannot be the method of AIDS education. Facts along with behavioral motivation are needed. AIDS awareness campaigns must recognize denial factors that must be overcome before the campaign is even taken seriously. On the other end of the spectrum, exaggerated fears leading to irrational behavior and stigmatization must be prevented by supplying counselling programs to dispel these fears. A campaign must build trust and not underestimate its target population so that their self respect remains high enough to motivate them towards assertive action. Cultural problems, such as women who cannot discuss sexual options for fear of being socially stigmatized, need to have programs that instruct as well as develop a environment that supports change. School women's groups, work places, clinics, community networks, and religious organizations know a local temperament and beliefs, and therefore should be consulted on designing messages that best fit their peers language, literacy, and economic circumstances. Their is no single answer for an AIDS awareness campaign, but a mixture of facts, explanation, persuasion, and reassurance for each targeted community must be well planned. Since each campaign is an experiment, it should be carefully regulated.

11 CFR 9002.11 - Qualified campaign expense.

Science.gov (United States)

2010-01-01

... 11 Federal Elections 1 2010-01-01 2010-01-01 false Qualified campaign expense. 9002.11 Section 9002.11 Federal Elections FEDERAL ELECTION COMMISSION PRESIDENTIAL ELECTION CAMPAIGN FUND: GENERAL ELECTION FINANCING DEFINITIONS § 9002.11 Qualified campaign expense. (a) Qualified campaign expense means...

11 CFR 9032.9 - Qualified campaign expense.

Science.gov (United States)

2010-01-01

... 11 Federal Elections 1 2010-01-01 2010-01-01 false Qualified campaign expense. 9032.9 Section 9032.9 Federal Elections FEDERAL ELECTION COMMISSION PRESIDENTIAL ELECTION CAMPAIGN FUND: PRESIDENTIAL PRIMARY MATCHING FUND DEFINITIONS § 9032.9 Qualified campaign expense. (a) Qualified campaign expense...

Spatial Variability of the Background Diurnal Cycle of Deep Convection around the GoAmazon2014/5 Field Campaign Sites

Energy Technology Data Exchange (ETDEWEB)

Burleyson, Casey D.; Feng, Zhe; Hagos, Samson M.; Fast, Jerome; Machado, Luiz A. T.; Martin, Scot T.

2016-07-01

The Amazon rainforest is one of a few regions of the world where continental tropical deep convection occurs. The Amazon’s isolation makes it challenging to observe, but also creates a unique natural laboratory to study anthropogenic impacts on clouds and precipitation in an otherwise pristine environment. Extensive measurements were made upwind and downwind of the large city of Manaus, Brazil during the Observations and Modeling of the Green Ocean Amazon 2014-2015 (GoAmazon2014/5) field campaign. In this study, 15 years of high-resolution satellite data are analyzed to examine the spatial and diurnal variability of convection occurring around the GoAmazon2014/5 sites. Interpretation of anthropogenic differences between the upwind (T0) and downwind (T1-T3) sites is complicated by naturally-occurring spatial variability between the sites. During the rainy season, the inland propagation of the previous day’s sea-breeze front happens to be in phase with the background diurnal cycle near Manaus, but is out of phase elsewhere. Enhanced convergence between the river-breezes and the easterly trade winds generates up to 10% more frequent deep convection at the GoAmazon2014/5 sites east of the river (T0a, T0t/k, and T1) compared to the T3 site which was located near the western bank. In general, the annual and diurnal cycles during 2014 were representative of the 2000-2013 distributions. The only exceptions were in March when the monthly mean rainrate was above the 95th percentile and September when both rain frequency and intensity were suppressed. The natural spatial variability must be accounted for before interpreting anthropogenically-induced differences among the GoAmazon2014/5 sites.

'Get Your Life Back': process and impact evaluation of an asthma social marketing campaign targeting older adults.

Science.gov (United States)

Evers, Uwana; Jones, Sandra C; Iverson, Don; Caputi, Peter

2013-08-15

Asthma in older adults is underdiagnosed and poorly self-managed. This population has little knowledge about the key symptoms, the prevalence among older adults, and the serious consequences of untreated asthma. The purpose of this study was to undertake a multifaceted evaluation of a social marketing campaign to increase asthma awareness among older adults in a regional Australian community. A cohort of older adults in an intervention region (n = 316) and a control region (n = 394) were surveyed immediately prior to and following the social marketing campaign. Campaign awareness, message recall, materials recognition, and actions taken as a result of the campaign were assessed in both regions. Asthma knowledge and perceptions, experience of asthma symptoms, and general health were also assessed in both regions at baseline and follow-up. Analyses were conducted to explore the effects of the campaign in the intervention region, and to examine outcomes among different audience segments. The survey data showed that those in the target segments (Wheezers and Strugglers) had better message recall, and were more likely to report having taken action to control their respiratory symptoms. The campaign significantly increased the number of calls to an asthma information line from the target audience in the intervention community. A theory-based social marketing campaign conducted over 3-months increased the asthma information seeking behaviours of older adults in the intervention community compared to the control community. Recommendations are outlined for future community health promotion campaigns targeting older adults.

New computer security campaign

CERN Multimedia

Alizée Dauvergne

2010-01-01

A new campaign is taking shape to promote computer security. The slogan “SEC_RITY is not complete without U!” reminds users of the importance of their contribution. The campaign kicks off on 10 June with a public awareness day in the Council Chamber.   The new campaign, organised by CERN’s computer security team, will focus on prevention and involving the user. “This is an education and awareness-raising campaign for all users at CERN,” explains Stefan Lueders, in charge of computer security. “Every day, we register thousands of computer attacks against CERN: there are attempts to tamper with web pages, hack into user accounts, take over servers, and much more. A successful attack could mean confidential user information being divulged, services being interrupted or data being lost. It could even affect operations at CERN. Another factor is the damage that a successful attack could inflict on the Organization’s reputation. &...

The EuroSprite2005 Observational Campaign: an example of training and outreach opportunities for CAL young scientists

Directory of Open Access Journals (Sweden)

O. Chanrion

2007-07-01

Full Text Available The four year "Coupling of Atmospheric Layers (CAL" EU FP5 Research Training Network project studied unanswered questions related to transient luminous events (sprites, jets and elves in the upper atmosphere. Consisting of ten scientific work-packages CAL also included intensive training and outreach programmes for the young scientists hired. Educational activities were based on the following elements: national PhD programmes, activities at CAL and other meetings, a dedicated summer school, and two European sprite observational campaigns. The young scientists were strongly involved in the latter and, as an example, the "EuroSprite2005" observational campaign is presented in detail. Some of the young scientists participated in the instrument set-up, others in the campaign logistics, some coordinated the observations, and others gathered the results to build a catalogue. During the four-month duration of this campaign, all of them took turns in operating the system and making their own night observations. The ongoing campaign activities were constantly advertised and communicated via an Internet blog. In summary the campaign required all the CAL young scientists to embark on experimental work, to develop their organisational skills, and to enhance their ability to communicate their activities. The campaign was a unique opportunity to train and strengthen skills that will be an asset to their future careers and, overall, was most successful.

The FIRO-2017 Field Campaign: Findings from a Unique Observing Period in the Russian River Watershed in Northern California during Jan - Mar 2017

Science.gov (United States)

Wilson, A. M.; Ralph, M.; Demirdjian, R.; Kawzenuk, B.; Cannon, F.; Cordeira, J. M.

2017-12-01

Forecast Informed Reservoir Operations (FIRO) is a proposed water management strategy that aims to improve water supply, maintain reduction in flood risk, and achieve ecosystem sustainability using data from state of the art watershed monitoring and weather and water forecasting. The first testbed for this strategy is Lake Mendocino, in the Russian River Watershed in northern California. In order to accomplish these goals, it is necessary to understand and better predict Atmospheric Rivers (ARs), which provide 50% of the annual precipitation, and cause most of the heavy rain and flood events in this watershed. To support this effort, a field campaign was held during January-March 2017 in the Russian River Watershed with the science objectives of understanding AR evolution as the AR makes landfall and interacts with terrain, assess reasons for additional variance in the relationship between storm total precipitation and bulk water vapor flux, and to form a unique database for model verification. Coastal and inland field sites equipped with multiple ground-based sensors as well as Vaisala radiosonde systems were deployed to support these objectives. The 2017 water year was among the wettest recorded in California. During the January-March 2017 period, the coastal/inland pair of radiosonde systems captured 13 storms with maximum integrated vapor transport (IVT) values nearing 1200 kg/m/s. This presentation will provide an overview of the water year and the field campaign observations. Results indicate that bulk upslope water vapor flux measured by the ARO, which is the measurement regularly available to forecasters and researchers, correlates extremely well with integrated vapor transport (IVT). The profiles of water vapor flux observed by the coastal and inland sites are very different both in maximum flux magnitude and height of the maximum flux.

Impact of French advertising campaign

International Nuclear Information System (INIS)

Chaussade, Jean-Pierre; Ansel, Philippe

1993-01-01

'Today, some 75 % of France's electricity is generated by nuclear plants'. This was the theme of the advertising campaign launched for the second time in May 1992 by Electricite de France in national daily newspapers and magazines, in regional publications, on cinema and on TV. Compared to 1991 the second campaign was a new step in communication: first, was the wish to inform better the public. A Minitel program '3614 EDF' was created and connected by general public including a lot of information about nuclear energy and the way to visit a nuclear plant; secondly, was the use of TV media to target a larger population. The TV spot, 'the nuclear drill', uses humor to get more impact on the public. The campaign received an encouraging reception from the press, which admired its boldness and originality. As far as the general public is concerned, the campaign achieved its goals, as illustrated by the results of post-campaign surveys carried out to measure its effect. The segment of population targeted by campaign was mainly the so called 'pragmatics'. 'Pragmatics', who account for 25 % of the French population, are young, have a good education and are well informed. This category was selected as it shows a subtle attitude towards nuclear power, with more doubts than certainties. Moreover, this segment of the population has proven to be open to information issued by EDF and also plays a key role in influencing social trends. 63% of the segment targeted by the campaign (pragmatics) and 56% of the whole french population saw the ads

Delivering Vitamin A Supplements to Children Aged 6 to 59 Months: Comparing Delivery Through Mass Campaign and Through Routine Health Services in Ethiopia.

Science.gov (United States)

Gatobu, Sospeter; Horton, Susan; Kiflie Aleyamehu, Yibeltal; Abraham, Gelila; Birhanu, Negalign; Greig, Alison

2017-12-01

The delivery of vitamin A supplements in Ethiopia has been shifting from Child Health Days (campaigns) to routine delivery via the community health services. The objective of this study was to compare the cost and effectiveness of these 2 delivery methods. No previous studies have done this. A mixed method approach was used. Quantitative data on costs were collected from interviews with key staff and coverage data from health facility records. Qualitative data on the 2 modalities were collected from key informants and community members from purposefully sampled communities using the 2 modalities. Communities appreciated the provision of vitamin A supplements to their under 5-year-old children. The small drop in coverage that occurred as a result of the change in modality can be attributed to normal changes that occur with any system change. Advantages of campaigns included greater ease of mobilization and better coverage of older children from more remote communities. Advantages of routine delivery included not omitting children who happened to miss the 1 day per round that supplementation occurred and not disrupting the availability of other health services for the 5 to 6 days each campaign requires. The cost of routine delivery is not easy to measure nor is the cost of disruption to normal services entailed by campaigns. Cost-effectiveness likely depends more on effectiveness than on cost. Overall, the routine approach can achieve good coverage and is sustainable in the long run, as long as the transition is well planned and implemented.

Field Investigation of Surface-Lake Processes on Ice Shelves: Results of the 2015/16 Field Campaign on McMurdo Ice Shelf, Antarctica

Science.gov (United States)

MacAyeal, Doug; Banwell, Alison; Willis, Ian; Macdonald, Grant

2016-04-01

Ice-shelf instability and breakup of the style exhibited by Larsen B Ice Shelf in 2002 remains the most difficult glaciological process of consequence to observe in detail. It is, however, vital to do so because ice-shelf breakup has the potential to influence the buttressing controls on inland ice discharge, and thus to affect sea level. Several mechanisms enabling Larsen B style breakup have been proposed, including the ability of surface lakes to introduce ice-shelf fractures when they fill and drain, thereby changing the surface loads the ice-shelf must adjust to. Our model suggest that these fractures resulted in a chain-reaction style drainage of >2750 surface lakes on the Larsen B in the days prior to its demise. To validate this and other models, we began a field project on the McMurdo Ice Shelf (MIS) during the 2015/16 austral summer. Advantages of the MIS study site are: there is considerable surface melting during 3-6 weeks of the summer season, the ice is sufficiently thin (logistical support (McMurdo Station). Here we show initial results from the field campaign, including GPS and water-depth observations of a lake that has filled and drained over multiple week timescales in previous austral summers. We also report on the analysis of high-resolution WorldView satellite imagery from several summers that reveals the complexity of surface meltwater movement in channels and subsurface void spaces. Initial reconnaissance of the largest surface-lake features reveal that they have a central circular depression surrounded by an uplifted ring, which supports one of the central tenets of our ice-shelf flexure theory. A second field season is anticipated for the 2016/17 austral summer.

11 CFR 9004.4 - Use of payments; examples of qualified campaign expenses and non-qualified campaign expenses.

Science.gov (United States)

2010-01-01

... 11 Federal Elections 1 2010-01-01 2010-01-01 false Use of payments; examples of qualified campaign expenses and non-qualified campaign expenses. 9004.4 Section 9004.4 Federal Elections FEDERAL ELECTION COMMISSION PRESIDENTIAL ELECTION CAMPAIGN FUND: GENERAL ELECTION FINANCING ENTITLEMENT OF ELIGIBLE CANDIDATES...

Evaluating a County-Sponsored Social Marketing Campaign to Increase Mothers’ Initiation of HPV Vaccine for their Pre-teen Daughters in a Primarily Rural Area

Science.gov (United States)

Cates, Joan R.; Shafer, Autumn; Diehl, Sandra J.; Deal, Allison M.

2011-01-01

Routine vaccination against human papillomavirus (HPV), the main cause of cervical cancer, is recommended for 11–12 year old girls, yet vaccine uptake is low. This study evaluates a social marketing campaign initiated by 13 North Carolina counties to raise awareness among parents and reduce barriers to accessing the vaccine in a primarily rural area. The 3-month campaign targeted mothers of girls ages 11–12 and healthcare practices serving pre-teen girls in four counties. Principles of social marketing were: product (recommended vaccine against HPV), price (cost, perception of safety and efficacy, and access), promotion (posters, brochures, website, news releases, doctor’s recommendation), and place (doctors’ offices, retail outlets). We analyzed (1) website traffic, hotline calls, and media placement; (2) cross-sectional surveys of mothers and providers; and (3) HPV immunization rates in intervention versus non-intervention counties. Of respondent mothers (n=225), 82% heard or saw campaign messages or materials. Of respondent providers (n=35), 94% used campaign brochures regularly or occasionally in conversations with parents. HPV vaccination rates within six months of campaign launch were 2% higher for 9–13 year old girls in two of the four intervention counties compared to 96 non-intervention counties. This evaluation supports campaign use in other primarily rural and underserved areas. PMID:21804767

Clustering Methods Application for Customer Segmentation to Manage Advertisement Campaign

Directory of Open Access Journals (Sweden)

Maciej Kutera

2010-10-01

Full Text Available Clustering methods are recently so advanced elaborated algorithms for large collection data analysis that they have been already included today to data mining methods. Clustering methods are nowadays larger and larger group of methods, very quickly evolving and having more and more various applications. In the article, our research concerning usefulness of clustering methods in customer segmentation to manage advertisement campaign is presented. We introduce results obtained by using four selected methods which have been chosen because their peculiarities suggested their applicability to our purposes. One of the analyzed method k-means clustering with random selected initial cluster seeds gave very good results in customer segmentation to manage advertisement campaign and these results were presented in details in the article. In contrast one of the methods (hierarchical average linkage was found useless in customer segmentation. Further investigations concerning benefits of clustering methods in customer segmentation to manage advertisement campaign is worth continuing, particularly that finding solutions in this field can give measurable profits for marketing activity.

Monthly gravity field recovery from GRACE orbits and K-band measurements using variational equations approach

Directory of Open Access Journals (Sweden)

Changqing Wang

2015-07-01

Full Text Available The Gravity Recovery and Climate Experiment (GRACE mission can significantly improve our knowledge of the temporal variability of the Earth's gravity field. We obtained monthly gravity field solutions based on variational equations approach from GPS-derived positions of GRACE satellites and K-band range-rate measurements. The impact of different fixed data weighting ratios in temporal gravity field recovery while combining the two types of data was investigated for the purpose of deriving the best combined solution. The monthly gravity field solution obtained through above procedures was named as the Institute of Geodesy and Geophysics (IGG temporal gravity field models. IGG temporal gravity field models were compared with GRACE Release05 (RL05 products in following aspects: (i the trend of the mass anomaly in China and its nearby regions within 2005–2010; (ii the root mean squares of the global mass anomaly during 2005–2010; (iii time-series changes in the mean water storage in the region of the Amazon Basin and the Sahara Desert between 2005 and 2010. The results showed that IGG solutions were almost consistent with GRACE RL05 products in above aspects (i–(iii. Changes in the annual amplitude of mean water storage in the Amazon Basin were 14.7 ± 1.2 cm for IGG, 17.1 ± 1.3 cm for the Centre for Space Research (CSR, 16.4 ± 0.9 cm for the GeoForschungsZentrum (GFZ and 16.9 ± 1.2 cm for the Jet Propulsion Laboratory (JPL in terms of equivalent water height (EWH, respectively. The root mean squares of the mean mass anomaly in Sahara were 1.2 cm, 0.9 cm, 0.9 cm and 1.2 cm for temporal gravity field models of IGG, CSR, GFZ and JPL, respectively. Comparison suggested that IGG temporal gravity field solutions were at the same accuracy level with the latest temporal gravity field solutions published by CSR, GFZ and JPL.

29 CFR 452.79 - Opportunity to campaign.

Science.gov (United States)

2010-07-01

... 29 Labor 2 2010-07-01 2010-07-01 false Opportunity to campaign. 452.79 Section 452.79 Labor... DISCLOSURE ACT OF 1959 Campaign Safeguards § 452.79 Opportunity to campaign. There must be a reasonable... prior to the election so that he was denied an equal opportunity to campaign. Similarly, in a mail...

Highlights from 4STAR Sky-Scanning Retrievals of Aerosol Intensive Optical Properties from Multiple Field Campaigns with Detailed Comparisons of SSA Reported During SEAC4RS

Science.gov (United States)

Dunagan, Stephen E.

2016-01-01

The 4STAR (Spectrometer for Sky-Scanning, Sun-Tracking Atmospheric Research) instrument combines airborne sun tracking capabilities of the Ames Airborne Tracking Sun Photometer (AATS-14) with AERONET (Aerosol Robotic Network)-like sky-scanning capability and adds state-of-the-art fiber-coupled grating spectrometry to yield hyperspectral measurements of direct solar irradiance and angularly resolved sky radiance. The combination of sun-tracking and sky-scanning capability enables retrievals of wavelength-dependent aerosol optical depth (AOD), mode-resolved aerosol size distribution (SD), asphericity, and complex refractive index, and thus also the scattering phase function, asymmetry parameter, single-scattering albedo (SSA), and absorption aerosol optical thickness (AAOT). From 2012 to 2014 4STAR participated in four major field campaigns: the U.S. Dept. of Energy's TCAP (Two-Column Aerosol Project) I & II campaigns, and NASA's SEAC4RS (Studies of Emissions, Atmospheric Composition, Clouds and Climate Coupling by Regional Surveys) and ARISE (Arctic Radiation - IceBridge Sea & Ice Experiment) campaigns. Establishing a strong performance record, 4STAR operated successfully on all flights conducted during each of these campaigns. Sky radiance spectra from scans in either constant azimuth (principal plane) or constant zenith angle (almucantar) were interspersed with direct beam measurements during level legs. During SEAC4RS and ARISE, 4STAR airborne measurements were augmented with flight-level albedo from the collocated Shortwave Spectral Flux Radiometer (SSFR) providing improved specification of below-aircraft radiative conditions for the retrieval. Calibrated radiances and retrieved products will be presented with particular emphasis on detailed comparisons of ambient SSA retrievals and measurements during SEAC4RS from 4STAR, AERONET, HSRL2 (High Spectral Resolution Lidar), and from in situ measurements.

Promoting public awareness of randomised clinical trials using the media: the ‘Get Randomised’ campaign

Science.gov (United States)

Mackenzie, Isla S; Wei, Li; Rutherford, Daniel; Findlay, Evelyn A; Saywood, Wendy; Campbell, Marion K; MacDonald, Thomas M

2010-01-01

AIM To increase public awareness and understanding of clinical research in Scotland. METHODS A generic media campaign to raise public awareness of clinical research was launched in 2008. The ‘Get Randomised’ campaign was a Scotland-wide initiative led by the University of Dundee in collaboration with other Scottish universities. Television, radio and newspaper advertising showed leading clinical researchers, general practitioners and patients informing the public about the importance of randomised clinical trials (RCTs). ‘Get Randomised’ was the central message and interested individuals were directed to the http://www.getrandomised.org website for more information. To assess the impact of the campaign, cross-sectional surveys were conducted in representative samples of 1040 adults in Scotland prior to campaign launch and again 6 months later. RESULTS There was an improvement in public awareness of clinical trials following the campaign; 56.7% [95% confidence interval (CI) 51.8, 61.6] of the sample recalled seeing or hearing advertising about RCTs following the campaign compared with 14.8% (10.8, 18.9) prior to the campaign launch (difference = 41.4%; 95% CI for difference 35.6, 48.3; P advertising, 49% felt that the main message was that people should take part more in medical research. However, on whether they would personally take part in a clinical trial if asked, there was little difference in response following the campaign [‘yes’ 31.3% (28.4, 34.1) prior; 30.4% (27.6, 33.2) following; difference =−0.9%; 95% CI for difference −4.8, 3.1%; P= 0.92]. CONCLUSIONS It is possible to raise public awareness of clinical research using the media, but further efforts may be required to influence individuals' decisions to take part in clinical research. PMID:20233175

Radon campaigns. Status report 2008

International Nuclear Information System (INIS)

Arvela, H.; Valmari, T.; Reisbacka, H.; Niemelae, H.; Oinas, T.; Maekelaeinen, I.; Laitinen-Sorvari, R.

2008-12-01

Radon campaigns aim at activating citizens to make indoor radon measurements and remediation as well as increasing the common awareness of indoor radon questions. Indoor radon increases the risk of lung cancer. Through radon campaigns Radiation and Nuclear Safety Authority (STUK) also promotes the attainment of those goals that the Ministry of Social Affairs and Health has set for municipal authorities in Finland for prevention of the harmful effects of radon. The Ministry of Social Affairs and Health supports this campaign. Radon campaigns were started in autumn 2003. By autumn 2008 the campaigns have been organised already in 64 regions altogether in 160 municipalities. In some municipalities they have already arranged two campaigns. Altogether 14 100 houses have been measured and in 2 100 of these the action limit of radon remediation 400 Bq / m 3 has been exceeded. When participating in radon campaigns the house owners receive a special offer on radon detectors with a reduced price. In 2008 a new practice was introduced where the campaign advertisements were distributed by mail to low-rise residential houses in a certain region. The advertisement includes an order / deposit slip with postage paid that the house owner can send directly to STUK to easily make an order for radon measurement. In the previous radon campaigns in 2003 - 2007 the municipal authorities collected the orders from house owners and distributed later the radon detectors. The radon concentrations measured in the campaign regions have exceeded the action limit of 400 Bq / m 3 in 0 - 39% of houses, depending on the region. The total of 15% of all measurements made exceeded this limit. The remediation activities have been followed by sending a special questionnaire on remedies performed to the house owners. In 2006 - 2007 a questionnaire was sent to those households where the radon concentration of 400 Bq / m 3 was exceeded during the two first campaign seasons. Among the households that replied

GRIP CAMPAIGN REPORTS V1

Data.gov (United States)

National Aeronautics and Space Administration — The GRIP Campaign Reports dataset consists of various reports filed by scientists during the GRIP campaign which took place 8/15/2010 - 9/30/2010; however, several...

Evaluation of AirMSPI photopolarimetric retrievals of smoke properties with in-situ observations collected during the ImPACT-PM field campaign

Science.gov (United States)

Kalashnikova, O. V.; Garay, M. J.; Xu, F.; Seidel, F.; Diner, D. J.; Seinfeld, J.; Bates, K. H.; Kong, W.; Kenseth, C.; Cappa, C. D.

2017-12-01

We introduce and evaluate an approach for obtaining closure between in situ and polarimetric remote sensing observations of smoke properties obtained during the collocated CIRPAS Twin Otter and ER-2 aircraft measurements of the Lebec fire event on July 8, 2016. We investigate the utility of multi-angle, spectropolarimetric remote sensing imagery to evaluate the relative contribution of organics, non-organic and black carbon particles to smoke particulate composition. The remote sensing data were collected during the Imaging Polarimetric and Characterization of Tropospheric Particular Matter (ImPACT-PM) field campaign by the Airborne Multiangle SpectroPolarimetric Imager (AirMSPI), which flew on NASA's high-altitude ER-2 aircraft. The ImPACT-PM field campaign was a joint JPL/Caltech effort to combine measurements from the Terra Multi-angle Imaging SpectroRadiometer (MISR), AirMSPI, in situ airborne measurements, and a chemical transport model to validate remote sensing retrievals of different types of airborne particulate matter with a particular emphasis on carbonaceous aerosols. The in-situ aerosol data were collected with a suite of Caltech instruments on board the CIRPAS Twin Otter aircraft and included the Aerosol Mass Spectrometer (AMS), the Differential Mobility Analyzer (DMA), and the Single Particle Soot Photometer (SP-2). The CIRPAS Twin Otter aircraft was also equipped with the Particle Soot Absorption Photometer (PSAP), nephelometer, a particle counter, and meteorological sensors. We found that the multi-angle polarimetric observations are capable of fire particulate emission monitoring by particle type as inferred from the in-situ airborne measurements. Modeling of retrieval sensitivities show that the characterization of black carbon is the most challenging. The work aims at evaluating multi-angle, spectropolarimetric capabilities for particulate matter characterization in support of the Multi-Angle Imager for Aerosols (MAIA) satellite investigation

Assessment of microscale spatio-temporal variation of air pollution at an urban hotspot in Madrid (Spain) through an extensive field campaign

Science.gov (United States)

Borge, Rafael; Narros, Adolfo; Artíñano, Begoña; Yagüe, Carlos; Gómez-Moreno, Francisco Javier; de la Paz, David; Román-Cascón, Carlos; Díaz, Elías; Maqueda, Gregorio; Sastre, Mariano; Quaassdorff, Christina; Dimitroulopoulou, Chrysanthi; Vardoulakis, Sotiris

2016-09-01

Poor urban air quality is one of the main environmental concerns worldwide due to its implications for population exposure and health-related issues. However, the development of effective abatement strategies in cities requires a consistent and holistic assessment of air pollution processes, taking into account all the relevant scales within a city. This contribution presents the methodology and main results of an intensive experimental campaign carried out in a complex pollution hotspot in Madrid (Spain) under the TECNAIRE-CM research project, which aimed at understanding the microscale spatio-temporal variation of ambient concentration levels in areas where high pollution values are recorded. A variety of instruments were deployed during a three-week field campaign to provide detailed information on meteorological and micrometeorological parameters and spatio-temporal variations of the most relevant pollutants (NO2 and PM) along with relevant information needed to simulate pedestrian fluxes. The results show the strong dependence of ambient concentrations on local emissions and meteorology that turns out in strong spatial and temporal variations, with gradients up to 2 μg m-3 m-1 for NO2 and 55 μg m-3 min-1 for PM10. Pedestrian exposure to these pollutants also presents strong variations temporally and spatially but it concentrates on pedestrian crossings and bus stops. The analysis of the results show that the high concentration levels found in urban hotspots depend on extremely complex dynamic processes that cannot be captured by routinely measurements made by air quality monitoring stations used for regulatory compliance assessment. The large influence from local traffic in the concentration fields highlights the need for a detailed description of specific variables that determine emissions and dispersion at microscale level. This also indicates that city-scale interventions may be complemented with local control measures and exposure management, to improve

B Butterfly Campaign: A social marketing campaign to promote normal childbirth among first-time pregnant women.

Science.gov (United States)

Darsareh, Fatemeh; Aghamolaei, Teamur; Rajaei, Minoo; Madani, Abdoulhossain; Zare, Shahram

2018-06-18

The steep increase and inappropriateness of caesarean birth represent a healthcare problem in Iran. The purpose of study was to evaluate the effect of a campaign based on social marketing to promote normal childbirth. The study was designed as a prospective case control study. The social marketing campaign was implemented from March 2016 to January 2017. A demographic data questionnaire, obstetrical history questionnaire, maternal knowledge assessment questionnaire, and maternal health belief questionnaire comprised the instruments for this study. Only women planning a caesarean birth without any medical indications for the caesarean were enrolled in the study as a case. Those who met the same inclusion criteria and did not want to participate in the campaign were assigned to the control group. In total, 350 first-time pregnant women who composed the campaign group (n=194) and control group (n=156) completed the study. The mean baseline level of knowledge and Health Belief Model component score did not differ between the two groups at baseline. However, after the campaign, knowledge scores, perceived severity, perceived susceptibility, self-efficacy, and cues to action scores differed significantly between the campaign and control groups. The follow-up of all participants in both groups showed that 35.6% (n=69) of participants in the campaign group chose natural birth as their birth method, whereas only 13.5% (n=21) in the control group delivered their newborn vaginally. The B Butterfly social marketing campaign successfully targeted first-time pregnant women who chose to have unnecessary elective cesarean births. Copyright © 2018 Australian College of Midwives. Published by Elsevier Ltd. All rights reserved.

Black Carbon at the Mt. Bachelor Observatory Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Jaffe, Dan A. [Univ. of Washington, Bothell, WA (United States); Sedlacek, Arthur [Brookhaven National Lab. (BNL), Upton, NY (United States); Laing, James R. [Univ. of Washington, Bothell, WA (United States)

2017-03-01

This campaign was initiated to measure refractory black carbon (rBC, as defined in Schwarz et al. (2010)) at the Mt. Bachelor Observatory (MBO) using the U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility single-particle soot photometer (SP2; unit 54). MBO is a high-elevation site located on the summit of Mt. Bachelor in central Oregon, USA (43.979°N, 121.687°W, 2,763 meters ASL). This site is operated by Professor Dan Jaffe’s group at the University of Washington Bothell and has been used continuously as an atmospheric observatory for the past 12 years (Jaffe et al., 2005; Gratz et al., 2014). The location of MBO allows frequent sampling of the free troposphere along with a wide array of plumes from regional and distant sources. MBO is currently supported with funding from the National Science Foundation (NSF) to the Principal Investigator (PI; D. Jaffe) via the project “Influence of Free Tropospheric Ozone and PM on Surface Air Quality in the Western U.S.” (#1447832) covering the period 03/15/2015 to 02/28/2018. The SP2 instrument from Droplet Measurement Technologies provides particle-resolved measurements of rBC mass loading, size and mass distributions, and mixing state. The SP2 was installed at MBO on 6/27/2016 and ran through 9/23/2016. Additional measurements at MBO during this campaign included carbon monoxide (CO), fine particulate matter (PM1), aerosol light scattering coefficients (σscat) at three wavelengths using a TSI nephelometer, aerosol absorption coefficients (σabs) with the Brechtel tricolor absorption photometer (TAP), aerosol number size distributions with a scanning mobility particle sizer spectrometer (SMPS), and black carbon (eBC) with an aethalometer. BC data from this campaign have been submitted to the ARM Data Archive. Black carbon (BC) is the predominant light-absorbing aerosol constituent in the atmosphere, and is estimated to exert a positive radiative forcing second only to CO

The 2016 iodine pill distribution campaign

International Nuclear Information System (INIS)

Delmestre, A.; Le Guen, B.

2016-01-01

The last iodine pills were distributed in february 2009, they are now outdated and a new campaign has been launched. Each family will receive a voucher to recover iodine pills from the nearby pharmacy. The aim of this new campaign is of course to protect people in case of severe nuclear accident but also to develop a radiation protection culture among the population. During the previous campaign only 51% of the concerned people went to the pharmacy to get the pills. The 2016 campaign will involve the public and all the establishments open to the public in a range of 10 km around each of the 19 nuclear power plants. It concerns 500 municipalities, 375.000 households, 55.000 enterprises and public utilities and 275 pharmacies are involved in the campaign. (A.C.)

Inoculation in Political Campaign Communication.

Science.gov (United States)

Pfau, Michael; Burgoon, Michael

1988-01-01

Posits a strategy of resistance to the influence of attack messages in political campaigns. Finds that political campaign messages can be designed to inoculate supporters of candidates against subsequent attack messages of opposing candidates. (MS)

The Get Going to Mars campaign: an outreach experiment in art, literacy, and science

Science.gov (United States)

Renfrow, S.; Mason, T.; Christofferson, R.

2013-12-01

The 6-month Going to Mars campaign brought crowdsourcing to the next NASA Mars mission: a student art contest flooded us in the colorful imagination of children; a haiku contest gave us poetry about dunes and ice caps, love, humor, and our place in the universe; and a send-your-name activity connected MAVEN with tens of thousands of people. In this discussion, we'll dive into the statistics (1+ million page views, 15,000+ message submissions, 375+ art entries), the individual winners from small-town USA and across the globe, and the dirt and grit that made the Going to Mars campaign come alive. View the archived site at http://lasp.colorado.edu/home/maven/goingtomars.

Earned media and public engagement with CDC's "Tips from Former Smokers" campaign: an analysis of online news and blog coverage.

Science.gov (United States)

Kornfield, Rachel; Smith, Katherine Clegg; Szczypka, Glen; Vera, Lisa; Emery, Sherry

2015-01-20

In March 2012, the US Centers for Disease Control and Prevention (CDC) launched the first-ever paid national tobacco education campaign. At a cost of US $54 million, "Tips from Former Smokers" (Tips) ran for 3 months across multiple media, depicting the suffering experienced by smokers and their families in graphic detail. The potential impact and reach of the Tips campaign was not limited to that achieved through paid media placements. It was also potentially extended through "earned media", including news and blog coverage of the campaign. Such coverage can shape public understanding of and facilitate public engagement with key health issues. To better understand the contribution of earned media to the public's engagement with health issues in the current news media environment, we examined the online "earned media" and public engagement generated by one national public health campaign. We constructed a purposive sample of online media coverage of the CDC's 2012 Tips from Former Smokers television campaign, focusing on 14 influential and politically diverse US news outlets and policy-focused blogs. We identified relevant content by combining campaign and website-specific keywords for 4 months around the campaign release. Each story was coded for content, inclusion of multimedia, and measures of audience engagement. The search yielded 36 stories mentioning Tips, of which 27 were focused on the campaign. Story content between pieces was strikingly similar, with most stories highlighting the same points about the campaign's content, cost, and potential impact. We saw notable evidence of audience engagement; stories focused on Tips generated 9547 comments, 8891 Facebook "likes", 1027 tweets, and 505 story URL shares on Facebook. Audience engagement varied by story and site, as did the valence and relevance of associated audience comments. Comments were most oppositional on CNN and most supportive on Yahoo. Comment coding revealed approximately equal levels of

Seeing Stars: A GLOBE at Night Campaign Update

Science.gov (United States)

Walker, Constance E.; Pompea, S. M.; Sparks, R. T.; Newhouse, M.

2012-01-01

The emphasis in the international citizen-science, star-hunting campaign, GLOBE at Night, is in bringing awareness to the public on issues of light pollution. Light pollution threatens not only observatory sites and our "right to starlight", but can affect energy consumption, wildlife and health. GLOBE at Night has successfully reached a few 100,000 citizen-scientists. What has done in the last year to contribute to its success? • To promote the campaign via popular social media, GLOBE at Night created Facebook and Twitter pages. • Videos have been created for 4 out of 8 Dark Skies Rangers activities. • Sky brightness measurements can be submitted in real time with smart phones or tablets using the new Web application at www.globeatnight.org/webapp/. The location, date and time register automatically. • As a proto-type, an adopt-a-street program had people in Tucson take measurements every mile for the length of the street. Grid measurements canvassed the town, allowing for comparisons of light levels over time. • The increase to 2 campaigns in 2011 re-enforces these studies. In 2012, the campaign will be offered 4 times for 10 days a month: January 14-23, February 12-21, March 13-22 and April 11-20. • A new Web application (www.globeatnight.org/mapapp/) allows for mapping GLOBE at Night data points within a specified distance around a city or area of choice. The resulting maps are bookmarkable and shareable. • NOAO and Arizona Game and Fish Department started a project with GLOBE at Night data and bat telemetry to examine a dark skies corridor in Tucson where endangered bats fly. While providing these updates to the GLOBE at Night program, the presentation will highlight the education and outreach value of the program's resources and outcomes, lessons learned, successes and pitfalls in communicating awareness with the public and attracting young people to study science.

The articulation of transnational campaigns

DEFF Research Database (Denmark)

Strange, Michael Stewart

2011-01-01

The article traces the complex series of relations that are constitutive of transnational campaigning through empirical research, focusing on political campaigning critical of the WTO's General Agreement on Trade-in-Services. Applying the methodology of post-structuralist discourse theory......, as developed by Laclau and Mouffe, the article is able to move beyond the search for a ‘Global Civil Society' or ‘Transnational Advocacy Network', and instead focus on the articulatory process in which the relations central to transnational campaigning are produced. This empowers an analysis that is able...

Characteristics of the NO-NO2-O3 system in different chemical regimes during the MIRAGE-Mex field campaign

Science.gov (United States)

Shon, Z.-H.; Madronich, S.; Song, S.-K.; Flocke, F. M.; Knapp, D. J.; Anderson, R. S.; Shetter, R. E.; Cantrell, C. A.; Hall, S. R.; Tie, X.

2008-12-01

The NO-NO2 system was analyzed in different chemical regimes/air masses based on observations of reactive nitrogen species and peroxy radicals made during the intensive field campaign MIRAGE-Mex (4 to 29 March 2006). The air masses were categorized into 5 groups based on combinations of macroscopic observations, geographical location, meteorological parameters, models, and observations of trace gases: boundary layer (labeled as "BL"), biomass burning ("BB"), free troposphere (continental, "FTCO" and marine, "FTMA"), and Tula industrial complex ("TIC"). In general, NO2/NO ratios in different air masses are near photostationary state. Analysis of this ratio can be useful for testing current understanding of tropospheric chemistry. The ozone production efficiency (OPE) for the 5 air mass categories ranged from 4.5 (TIC) to 8.5 (FTMA), consistent with photochemical aging of air masses exiting the Mexico City Metropolitan Area.

"What matters to someone who matters to me": using media campaigns with young people to prevent interpersonal violence and abuse.

Science.gov (United States)

Stanley, Nicky; Ellis, Jane; Farrelly, Nicola; Hollinghurst, Sandra; Bailey, Sue; Downe, Soo

2017-08-01

While media campaigns are increasingly advocated as a strategy for preventing interpersonal violence and abuse, there is little evidence available regarding their effectiveness. Consultation with experts and young people was used as part of a UK scoping review to capture current thinking and practice on the use of media campaigns to address interpersonal violence and abuse among young people. Three focus groups and 16 interviews were undertaken with UK and international experts, and three focus groups were held with young people. Participants argued that, although campaigns initially needed to target whole populations of young people, subsequently, messages should be "granulated" for subgroups including young people already exposed to interpersonal violence and lesbian, gay, bisexual and transgender young people. It was suggested that boys, as the most likely perpetrators of interpersonal violence and abuse, should be the primary target for campaigns. Young people and experts emphasized that drama and narrative could be used to evoke an emotional response that assisted learning. Authenticity emerged as important for young people and could be achieved by delivering messages through familiar characters and relevant stories. Involving young people themselves in creating and delivering campaigns strengthened authenticity. Practice is developing rapidly, and robust research is required to identify the key conditions for effective campaigns in this field. The emotional impact of campaigns in this field appears to be as important as the transmission of learning. © 2016 The Authors. Health Expectations published by John Wiley & Sons Ltd.

Youth's Awareness of and Reactions to The Real Cost National Tobacco Public Education Campaign.

Directory of Open Access Journals (Sweden)

Jennifer C Duke

Full Text Available In 2014, the Food and Drug Administration (FDA launched its first tobacco-focused public education campaign, The Real Cost, aimed at reducing tobacco use among 12- to 17-year-olds in the United States. This study describes The Real Cost message strategy, implementation, and initial evaluation findings. The campaign was designed to encourage youth who had never smoked but are susceptible to trying cigarettes (susceptible nonsmokers and youth who have previously experimented with smoking (experimenters to reassess what they know about the "costs" of tobacco use to their body and mind. The Real Cost aired on national television, online, radio, and other media channels, resulting in high awareness levels. Overall, 89.0% of U.S. youth were aware of at least one advertisement 6 to 8 months after campaign launch, and high levels of awareness were attained within the campaign's two targeted audiences: susceptible nonsmokers (90.5% and experimenters (94.6%. Most youth consider The Real Cost advertising to be effective, based on assessments of ad perceived effectiveness (mean = 4.0 on a scale from 1.0 to 5.0. High levels of awareness and positive ad reactions are requisite proximal indicators of health behavioral change. Additional research is being conducted to assess whether potential shifts in population-level cognitions and/or behaviors are attributable to this campaign. Current findings demonstrate that The Real Cost has attained high levels of ad awareness which is a critical first step in achieving positive changes in tobacco-related attitudes and behaviors. These data can also be used to inform ongoing message and media strategies for The Real Cost and other U.S. youth tobacco prevention campaigns.

Youth's Awareness of and Reactions to The Real Cost National Tobacco Public Education Campaign.

Science.gov (United States)

Duke, Jennifer C; Alexander, Tesfa N; Zhao, Xiaoquan; Delahanty, Janine C; Allen, Jane A; MacMonegle, Anna J; Farrelly, Matthew C

2015-01-01

In 2014, the Food and Drug Administration (FDA) launched its first tobacco-focused public education campaign, The Real Cost, aimed at reducing tobacco use among 12- to 17-year-olds in the United States. This study describes The Real Cost message strategy, implementation, and initial evaluation findings. The campaign was designed to encourage youth who had never smoked but are susceptible to trying cigarettes (susceptible nonsmokers) and youth who have previously experimented with smoking (experimenters) to reassess what they know about the "costs" of tobacco use to their body and mind. The Real Cost aired on national television, online, radio, and other media channels, resulting in high awareness levels. Overall, 89.0% of U.S. youth were aware of at least one advertisement 6 to 8 months after campaign launch, and high levels of awareness were attained within the campaign's two targeted audiences: susceptible nonsmokers (90.5%) and experimenters (94.6%). Most youth consider The Real Cost advertising to be effective, based on assessments of ad perceived effectiveness (mean = 4.0 on a scale from 1.0 to 5.0). High levels of awareness and positive ad reactions are requisite proximal indicators of health behavioral change. Additional research is being conducted to assess whether potential shifts in population-level cognitions and/or behaviors are attributable to this campaign. Current findings demonstrate that The Real Cost has attained high levels of ad awareness which is a critical first step in achieving positive changes in tobacco-related attitudes and behaviors. These data can also be used to inform ongoing message and media strategies for The Real Cost and other U.S. youth tobacco prevention campaigns.

Social media in advertising campaigns: examining the effects on perceived persuasive intent, campaign and brand responses

OpenAIRE

Voorveld, H.A.M.; van Noort, G.

2014-01-01

Inspired by the increasing popularity of advertising on social media, and especially on social network sites (SNSs), the aim of this study is to give insight into the effectiveness of SNS advertising. The first experimental study compares consumer responses to advertising on SNSs and television (TV) and demonstrates that while TV campaigns are evaluated more positively, SNS campaigns result in more favourable cognitive responses. Moreover, the persuasive intent of SNS campaigns is less recogn...

Recall of "The Real Cost" Anti-Smoking Campaign Is Specifically Associated With Endorsement of Campaign-Targeted Beliefs.

Science.gov (United States)

Kranzler, Elissa C; Gibson, Laura A; Hornik, Robert C

2017-10-01

Though previous research suggests the FDA's "The Real Cost" anti-smoking campaign has reduced smoking initiation, the theorized pathway of effects (through targeted beliefs) has not been evaluated. This study assesses the relationship between recall of campaign television advertisements and ad-specific anti-smoking beliefs. Respondents in a nationally representative survey of nonsmoking youths age 13-17 (n = 4,831) reported exposure to four The Real Cost advertisements and a fake ad, smoking-relevant beliefs, and nonsmoking intentions. Analyses separately predicted each targeted belief from specific ad recall, adjusting for potential confounders and survey weights. Parallel analyses with non-targeted beliefs showed smaller effects, strengthening claims of campaign effects. Recall of four campaign ads (but not the fake ad) significantly predicted endorsement of the ad-targeted belief (Mean β = .13). Two-sided sign tests indicated stronger ad recall associations with the targeted belief relative to the non-targeted belief (p < .05). Logistic regression analyses indicated that respondents who endorsed campaign-targeted beliefs were more likely to have no intention to smoke (p < .01). This study is the first to demonstrate a relationship between recall of ads from The Real Cost campaign and the theorized pathway of effects (through targeted beliefs). These analyses also provide a methodological template for showing campaign effects despite limitations of available data.

Nike's "Find Your Greatness Campaign" a Discourse Analysis

OpenAIRE

Maržić, Dea

2016-01-01

The purpose of this B.A. thesis is the discourse analysis of Nikes Find Your Greatness advertising campaign, released at the time of the 2012 Olympics in London. The analysis is preceded by a brief overview of important theories, findings and terminology in the fields of discourse analysis, visual analysis, and advertising. Of a total of twenty individual adverts, the first and last released advertisements were chosen as representative of the main approaches and methods used throughout the ca...

Promoting public awareness of randomised clinical trials using the media: the 'Get Randomised' campaign.

Science.gov (United States)

Mackenzie, Isla S; Wei, Li; Rutherford, Daniel; Findlay, Evelyn A; Saywood, Wendy; Campbell, Marion K; Macdonald, Thomas M

2010-02-01

WHAT IS ALREADY KNOWN ABOUT THIS SUBJECT * Recruitment is key to the success of clinical trials. * Many clinical trials fail to achieve adequate recruitment. * Public understanding and engagement in clinical research could be improved. WHAT THIS STUDY ADDS * 'Get Randomised' is the first campaign of its kind in the UK. * It is possible to improve public awareness of clinical research using the media. * Further work is needed to determine whether improved public awareness leads to increased participation in clinical research in the future. AIM To increase public awareness and understanding of clinical research in Scotland. METHODS A generic media campaign to raise public awareness of clinical research was launched in 2008. The 'Get Randomised' campaign was a Scotland-wide initiative led by the University of Dundee in collaboration with other Scottish universities. Television, radio and newspaper advertising showed leading clinical researchers, general practitioners and patients informing the public about the importance of randomised clinical trials (RCTs). 'Get Randomised' was the central message and interested individuals were directed to the http://www.getrandomised.org website for more information. To assess the impact of the campaign, cross-sectional surveys were conducted in representative samples of 1040 adults in Scotland prior to campaign launch and again 6 months later. RESULTS There was an improvement in public awareness of clinical trials following the campaign; 56.7% [95% confidence interval (CI) 51.8, 61.6] of the sample recalled seeing or hearing advertising about RCTs following the campaign compared with 14.8% (10.8, 18.9) prior to the campaign launch (difference = 41.4%; 95% CI for difference 35.6, 48.3; P advertising, 49% felt that the main message was that people should take part more in medical research. However, on whether they would personally take part in a clinical trial if asked, there was little difference in response following the campaign

National awareness campaign to prevent medication-overuse headache in Denmark

DEFF Research Database (Denmark)

Carlsen, Louise Ninett; Westergaard, Maria Lurenda; Bisgaard, Mette

2018-01-01

a four-month medication-overuse headache awareness campaign in 2016. Target groups were the general public, general practitioners, and pharmacists. Key messages were: Overuse of pain-medication can worsen headaches; pain-medication should be used rationally; and medication-overuse headache is treatable...... were distributed. Two radio interviews were conducted. A television broadcast about headache reached an audience of 520,000. Forty articles were published in print media. Information was accessible at 32 reputable websites and five online news agencies. Three scientific papers were published...

An investigation of radiographers' mobile phone use and the success of an awareness campaign at reducing the nosocomial infection risks.

Science.gov (United States)

Crofton, C C; Foley, S J

2018-02-01

Mobile phone use by healthcare workers (HCWs) is widespread. Studies have shown that HCW's mobile phones can harbour pathogens associated with nosocomial infections. This study investigated whether an awareness campaign will result in an improvement in radiographers' phone and hand hygiene practices. Radiographers working in the general department of two university hospitals were invited to participate. One hospital was assigned as the experiment hospital and the other as a control. In the experiment hospital, adenosine triphosphate (ATP) testing of each participant's mobile phone determined the cleanliness of its surface. A corresponding survey was completed to determine their current practices and level of awareness. Subsequently, an infection control poster campaign took place for a one-month period, followed by re-testing. In the control hospital, the ATP testing and survey were also completed before and after a one-month period, but without a poster campaign. Radiographers were generally unaware of the infection risks associated with mobile phone use with 44% of all participants never cleaning their phone. The campaign successfully improved phone hygiene frequency and method in the experiment hospital. However, it did not improve hand hygiene practices and actual phone cleanliness (mean ATP count reductions of 10% (experiment hospital) and 20% (control)). The ATP testing as a less direct form of intervention showed similar levels of success in comparison to the poster campaign. A multifaceted educational approach is likely to be most effective in raising awareness and changing radiographers' phone and hand hygiene practices. Copyright © 2017 The College of Radiographers. Published by Elsevier Ltd. All rights reserved.

Educational campaigns at point of purchase in rural supermarkets improve stroke knowledge.

Science.gov (United States)

Inoue, Yasuteru; Honda, Shoji; Watanabe, Masaki; Ando, Yukio

2015-02-01

The number of elderly people is dramatically increasing, and this trend is especially pronounced in rural populations. The aim of the present study was to verify the effectiveness of stroke education in a rural area. The stroke educational flyers were distributed for 3 weeks at the point of purchase within supermarkets. Questionnaires were used to determine knowledge about stroke and appropriate emergent action on identifying stroke. A total of 882 people responded to the questionnaires before (n = 409) and 3 months after (n = 473) the campaign. Of these, 686 (77.8%) were aged 65 years or older. The percentages of correct answers for hemiplegia and one-sided numbness (P point-of-purchase stroke campaign using educational flyers could meaningfully affect stroke knowledge among elderly persons in a rural community. Copyright © 2015 National Stroke Association. Published by Elsevier Inc. All rights reserved.

Ozone response to emission changes: a modeling study during the MCMA-2006/MILAGRO Campaign

Directory of Open Access Journals (Sweden)

J. Song

2010-04-01

Full Text Available The sensitivity of ozone production to precursor emissions was investigated under five different meteorological conditions in the Mexico City Metropolitan Area (MCMA during the MCMA-2006/MILAGRO field campaign using the gridded photochemical model CAMx driven by observation-nudged WRF meteorology. Precursor emissions were constrained by the comprehensive data from the field campaign and the routine ambient air quality monitoring network. Simulated plume mixing and transport were examined by comparing with measurements from the G-1 aircraft during the campaign. The observed concentrations of ozone precursors and ozone were reasonably well reproduced by the model. The effects of reducing precursor emissions on urban ozone production were performed for three representative emission control scenarios. A 50% reduction in VOC emissions led to 7 to 22 ppb decrease in daily maximum ozone concentrations, while a 50% reduction in NO_x emissions leads to 4 to 21 ppb increase, and 50% reductions in both NO_x and VOC emission decrease the daily maximum ozone concentrations up to 10 ppb. These results along with a chemical indicator analysis using the chemical production ratios of H₂O₂ to HNO₃ demonstrate that the MCMA urban core region is VOC-limited for all meteorological episodes, which is consistent with the results from MCMA-2003 field campaign; however the degree of the VOC-sensitivity is higher during MCMA-2006 due to lower VOCs, lower VOC reactivity and moderately higher NO_x emissions. Ozone formation in the surrounding mountain/rural area is mostly NO_x-limited, but can be VOC-limited, and the range of the NO_x-limited or VOC-limited areas depends on meteorology.

‘Get Your Life Back’: process and impact evaluation of an asthma social marketing campaign targeting older adults

Science.gov (United States)

2013-01-01

Background Asthma in older adults is underdiagnosed and poorly self-managed. This population has little knowledge about the key symptoms, the prevalence among older adults, and the serious consequences of untreated asthma. The purpose of this study was to undertake a multifaceted evaluation of a social marketing campaign to increase asthma awareness among older adults in a regional Australian community. Methods A cohort of older adults in an intervention region (n = 316) and a control region (n = 394) were surveyed immediately prior to and following the social marketing campaign. Campaign awareness, message recall, materials recognition, and actions taken as a result of the campaign were assessed in both regions. Asthma knowledge and perceptions, experience of asthma symptoms, and general health were also assessed in both regions at baseline and follow-up. Analyses were conducted to explore the effects of the campaign in the intervention region, and to examine outcomes among different audience segments. Results The survey data showed that those in the target segments (Wheezers and Strugglers) had better message recall, and were more likely to report having taken action to control their respiratory symptoms. The campaign significantly increased the number of calls to an asthma information line from the target audience in the intervention community. Conclusions A theory-based social marketing campaign conducted over 3-months increased the asthma information seeking behaviours of older adults in the intervention community compared to the control community. Recommendations are outlined for future community health promotion campaigns targeting older adults. PMID:23947479

Effect of a clinic-wide social marketing campaign to improve adherence to antiretroviral therapy for HIV infection.

Science.gov (United States)

Giordano, Thomas P; Rodriguez, Sonia; Zhang, Hong; Kallen, Michael A; Jibaja-Weiss, Maria; Buscher, April L; Arya, Monisha; Suarez-Almazor, Maria E; Ross, Michael

2013-01-01

This demonstration study tested the impact of a 5-month clinic-wide social marketing campaign at improving adherence to antiretroviral therapy (ART). The intervention included a video, posters, pens, mugs, and lapel buttons with the campaign slogan "Live the Solution: Take Your Pills Every Day." Participants self-reported adherence over a 4-week interval, the primary outcome, with a visual analogue scale. Pre- and post-intervention surveys were completed by 141 participants. Adherence did not change over time (absolute mean change -2.02 %, paired t test P = 0.39). Among the 39.7 % of participants who correctly identified the campaign slogan on the post-intervention survey, adherence increased by 3.3 %, while it decreased in the other participants by 5.5 % (paired t test P = 0.07). The well-received campaign did not increase short-term adherence to ART, but adherence tended to increase in participants who were more engaged with the intervention. Future interventions should engage patients more completely and have a more potent effect on adherence.

Study of surface energy budget and test of a newly developed fast photoacoustic spectroscopy based hygrometer in field campaign Szeged (Hungary)

Science.gov (United States)

Tatrai, David; Nikov, Daniella; Zsolt Jász, Ervin; Bozóki, Zoltán; Szabó, Gábor; Weidinger, Tamás; András Gyöngyösi, Zénó; Kiss, Melinda; Józsa, János; Simó Diego, Gemma; Cuxart Rodamilans, Joan; Wrenger, Burkhart; Bottyán, Zsolt

2014-05-01

A micrometeorological field measurement campaign dedicated to study the surface energy budget and the structure of the boundary layer focusing on the transient layer forming periods during night-time was organized in the period of 10th of November to 3rd of December 2013 in the nearby of Szeged, Hungary. A temporary micrometeorological measurement station was set up at the coordinates N:46.239943; E:20.089758, approximately 1700 m far from a national meteorology station (N:46.255711; E:20.09052). In the experimental micrometeorological site different types of instruments were installed to measure numerous parameters: standard meteorological measurements (p, T, wet, wind speed and direction at three different levels, relative humidity at two levels and absolute humidity at one level) radiation budget components surface temperature and leaf wetness soil temperature, moisture and heat flux into the deeper soil layer eddy-covariance measurements (t, H, LE CO2) at 3 m level using Campbell open-path IRGA (EC150) system. At the national meteorology station (http://adatok.geo.u-szeged.hu/?lang=eng) besides their standard measurement equipment and measurement routine a SODAR was installed and continuously operated. These ground based measurements were combined with and supported by UAV, quadcopter and tethered balloon based vertical profile measurements of p, T, rh. For this measurement campaign as a modification of a previously developed airborne ready dual channel hygrometer, a fast photoacoustic spectroscopy based hygrometer was developed for absolute humidity measurements. The estimated response time of the system is faster than 15 Hz, which was achieved by the replacement of the data acquisition system and by recording the raw photoacoustic signal sampled at rate of 48 kHz for post-processing. During the campaign this new system was compared to a TDL system commercially available at Li-COR Inc. Besides the testing of the newly developed fast photoacoustic hygrometer

Biomass Burning Research Using DOE ARM Single-Particle Soot Photometer (SP2) Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Onasch, Timothy B [Aerodyne Research, Inc., Billerica, MA (United States); Sedlacek, Arthur J [Brookhaven National Lab. (BNL), Upton, NY (United States); Lewis, Ernie [Brookhaven National Lab. (BNL), Upton, NY (United States)

2017-03-01

The focus of this laboratory study was to investigate the chemical and optical properties, and the detection efficiencies, of tar balls generated in the laboratory using the same instruments deployed on the U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility Gulfstream-1 (G-1) aircraft during the 2013 Biomass Burning Observation Project (BBOP) field study, during which tar balls were observed in wildland biomass burning particulate emissions. Key goals of this laboratory study were: (a) measuring the chemical composition of tar balls to provide insights into the atmospheric processes that form (evaporation/oxidation) and modify them in biomass burning plumes, (b) identifying whether tar balls contain refractory black carbon, (c) determining the collection efficiencies of tar balls impacting on the 600oC heated tungsten vaporizer in the Aerodyne Soot Particle Aerosol Mass Spectrometer (SP-AMS) (i.e., given the observed low volatilities, AMS measurements might underestimate organic biomass burning plume loadings), and (d) measuring the wavelength-dependent, mass-specific absorption cross-sections of brown carbon components of tar balls. This project was funded primarily by the DOE Atmospheric System Research (ASR) program, and the ARM Facility made their single-particle soot photometer (SP2) available for September 1-September 31, 2016 in the Aerodyne laboratories. The ARM mentor (Dr. Sedlacek) requested no funds for mentorship or data reduction. All ARM SP2 data collected as part of this project are archived in the ARM Data Archive in accordance with established protocols. The main objectives of the ARM Biomass Burning Observation Period (BBOP, July-October, 2013) field campaign were to (1) assess the impact of wildland fires in the Pacific Northwest on climate, through near-field and regional intensive measurement campaigns, and (2) investigate agricultural burns to determine how those biomass burn plumes differ from

The urban boundary-layer field campaign in marseille (ubl/clu-escompte): set-up and first results

Science.gov (United States)

Mestayer, P.G.; Durand, P.; Augustin, P.; Bastin, S.; Bonnefond, J.-M.; Benech, B.; Campistron, B.; Coppalle, A.; Delbarre, H.; Dousset, B.; Drobinski, P.; Druilhet, A.; Frejafon, E.; Grimmond, C.S.B.; Groleau, D.; Irvine, M.; Kergomard, C.; Kermadi, S.; Lagouarde, J.-P.; Lemonsu, A.; Lohou, F.; Long, N.; Masson, V.; Moppert, C.; Noilhan, J.; Offerle, B.; Oke, T.R.; Pigeon, G.; Puygrenier, V.; Roberts, S.; Rosant, J.-M.; Sanid, F.; Salmond, J.; Talbaut, M.; Voogt, J.

The UBL/CLU (urban boundary layer/couche limite urbaine) observation and modelling campaign is a side-project of the regional photochemistry campaign ESCOMPTE. UBL/CLU focuses on the dynamics and thermodynamics of the urban boundary layer of Marseille, on the Mediterranean coast of France. The objective of UBL/CLU is to document the four-dimensional structure of the urban boundary layer and its relation to the heat and moisture exchanges between the urban canopy and the atmosphere during periods of low wind conditions, from June 4 to July 16, 2001. The project took advantage of the comprehensive observational set-up of the ESCOMPTE campaign over the Berre-Marseille area, especially the ground-based remote sensing, airborne measurements, and the intensive documentation of the regional meteorology. Additional instrumentation was installed as part of UBL/CLU. Analysis objectives focus on (i) validation of several energy balance computational schemes such as LUMPS, TEB and SM2-U, (ii) ground truth and urban canopy signatures suitable for the estimation of urban albedos and aerodynamic surface temperatures from satellite data, (iii) high resolution mapping of urban land cover, land-use and aerodynamic parameters used in UBL models, and (iv) testing the ability of high resolution atmospheric models to simulate the structure of the UBL during land and sea breezes, and the related transport and diffusion of pollutants over different districts of the city. This paper presents initial results from such analyses and details of the overall experimental set-up.

Two-Column Aerosol Project (TCAP): Ground-Based Radiation and Aerosol Validation Using the NOAA Mobile SURFRAD Station Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Michalsky, Joseph [National Oceanic and Atmospheric Administration (NOAA), Boulder, CO (United States); Lantz, Kathy [Univ. of Colorado, Boulder, CO (United States)

2016-05-01

The National Oceanic and Atmospheric Administration (NOAA) is preparing for the launch of the Geostationary Operational Environmental Satellite R-Series (GOES-R) satellite in 2015. This satellite will feature higher time (5-minute versus 30-minute sampling) and spatial resolution (0.5 km vs 1 km in the visible channel) than current GOES instruments provide. NOAA’s National Environmental Satellite Data and Information Service has funded the Global Monitoring Division at the Earth System Research Laboratory to provide ground-based validation data for many of the new and old products the new GOES instruments will retrieve specifically related to radiation at the surface and aerosol and its extensive and intensive properties in the column. The Two-Column Aerosol Project (TCAP) had an emphasis on aerosol; therefore, we asked to be involved in this campaign to de-bug our new instrumentation and to provide a new capability that the U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility’s Mobile Facilities (AMF) did not possess, namely surface albedo measurement out to 1625 nm. This gave us a chance to test remote operation of our new multi-filter rotating shadowband radiometer/multi-filter radiometer (MFRSR/MFR) combination. We did not deploy standard broadband shortwave and longwave radiation instrumentation because ARM does this as part of every AMF deployment. As it turned out, the ARM standard MFRSR had issues, and we were able to provide the aerosol column data for the first 2 months of the campaign covering the summer flight phase of the deployment. Using these data, we were able to work with personnel at Pacific Northwest National Laboratory (PNNL) to retrieve not only aerosol optical depth (AOD), but single scattering albedo and asymmetry parameter, as well.

29 CFR 452.67 - Distribution of campaign literature.

Science.gov (United States)

2010-07-01

... 29 Labor 2 2010-07-01 2010-07-01 false Distribution of campaign literature. 452.67 Section 452.67... AND DISCLOSURE ACT OF 1959 Campaign Safeguards § 452.67 Distribution of campaign literature. The Act... distribute his campaign literature to the membership at his expense. When the organization or its officers...

Green Ocean Amazon 2014/15 Terrestrial Ecosystem Project (Geco) Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Jardine, Kolby [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States)

2016-06-01

In conjunction with the U.S. Department of Energy (DOE)’s Atmospheric Radiation Measurement (ARM) Climate Research Facility GoAmazon campaign, the Terrestrial Ecosystem Science (TES)-funded Green Ocean Amazon (GoAmazon 2014/15) terrestrial ecosystem project (Geco) was designed to: • evaluate the strengths and weaknesses of leaf-level algorithms for biogenic volatile organic compounds (BVOCs) emissions in Amazon forests near Manaus, Brazil, and • conduct mechanistic field studies to characterize biochemical and physiological processes governing leaf- and landscape-scale tropical forest BVOC emissions, and the influence of environmental drivers that are expected to change with a warming climate. Through a close interaction between modeling and observational activities, including the training of MS and PhD graduate students, post-doctoral students, and technicians at the National Institute for Amazon Research (INPA), the study aimed at improving the representation of BVOC-mediated biosphere-atmosphere interactions and feedbacks under a warming climate. BVOCs can form cloud condensation nuclei (CCN) that influence precipitation dynamics and modify the quality of down welling radiation for photosynthesis. However, our ability to represent these coupled biosphere-atmosphere processes in Earth system models suffers from poor understanding of the functions, identities, quantities, and seasonal patterns of BVOC emissions from tropical forests as well as their biological and environmental controls. The Model of Emissions of Gases and Aerosols from Nature (MEGAN), the current BVOC sub-model of the Community Earth System Model (CESM), was evaluated to explore mechanistic controls over BVOC emissions. Based on that analysis, a combination of observations and experiments were studied in forests near Manaus, Brazil, to test existing parameterizations and algorithm structures in MEGAN. The model was actively modified as needed to improve tropical BVOC emission simulations on

Development of the place-based Adelante social marketing campaign for prevention of substance use, sexual risk and violence among Latino immigrant youth.

Science.gov (United States)

Andrade, E L; Evans, W D; Barrett, N D; Cleary, S D; Edberg, M C; Alvayero, R D; Kierstead, E C; Beltran, A

2018-04-01

Immigrant Latino youth represent a high-risk subgroup that should be targeted with health promotion efforts. However, there are considerable barriers to engagement in health-related programming. Little is known about the engagement possibilities of social marketing campaigns and digital strategies for traditionally 'hard-to-reach' immigrants, underscoring the importance of testing these techniques with immigrant Latino adolescents. We developed and piloted a place-based social marketing campaign in coordination with the branded, Positive Youth Development-based (PYD) Adelante intervention targeting risk factors for co-occurring youth substance abuse, sexual risk and violence. Building on prior research, we conducted a four-phase formative research process, and planned the Adelante social marketing campaign based on findings from one group interview and ongoing consultation with Adelante staff (n=8) and four focus groups with youth (n=35). Participants identified four overarching campaign themes, and suggested portrayal of resilient, proud youth who achieved goals despite adversity. Youth guided selection of campaign features and engagement strategies, including message/visual content, stylistic elements, and a mixed language approach. We developed a 12-month campaign to be delivered via print ads, multi-platform social media promotion, contests, youth-generated videos, blog posts, and text messaging. We describe the process and outcome of campaign development and make recommendations for future campaigns.

INTEGRATED ADVERTISING CAMPAIGN

Directory of Open Access Journals (Sweden)

Adina Claudia NEAMŢU

2010-06-01

Full Text Available Campaign and especially advertising campaign represents one of the variables of the marketing mix, an important one, being difficult to separate its contribution from the one of the other elements. Irrespective of the specific object that is behind an advertising company, the investment will be retrieved only if the right information is transmitted to the right persons in the right way. This is difficult to accomplish if the advertising responsible in that firm do not understand appropriately: the market nature; the product nature; the distribution channels nature; the communication channels nature – available advertising supports and their features

Do vegetarian marketing campaigns promote a vegan diet?

OpenAIRE

James, Waters

2015-01-01

This paper examines whether vegetarian marketing campaigns promote a vegan diet. Our trivariate model of omnivorous, vegetarian, and vegan consumption is estimated using twenty years of UK data. For short-lived campaigns, we find no persistent effect, but observe a rise and fall in vegan numbers during adjustment. For long-running campaigns, we find that for every person who adopts a vegetarian diet in such a campaign, around 0.34 people adopt a vegan diet. In a campaign to market veganis...

Insecticide-treated nets mass distribution campaign: benefits and lessons in Zambia.

Science.gov (United States)

Masaninga, Freddie; Mukumbuta, Nawa; Ndhlovu, Ketty; Hamainza, Busiku; Wamulume, Pauline; Chanda, Emmanuel; Banda, John; Mwanza-Ingwe, Mercy; Miller, John M; Ameneshewa, Birkinesh; Mnzava, Abraham; Kawesha-Chizema, Elizabeth

2018-04-24

Zambia was an early adopter of insecticide-treated nets strategy in 2001, and policy for mass distribution with long-lasting insecticidal nets (LLINs) in 2005. Since then, the country has implemented mass distribution supplemented with routine delivery through antenatal care and under five clinics in health facilities. The national targets of universal (100%) coverage and 80% utilization of LLINs have not been attained. Free mass LLIN distribution campaign in Zambia offers important lessons to inform future campaigns in the African region. This study reviewed LLIN free mass distribution campaign information derived from Zambia's national and World Health Organization Global Malaria Programme annual reports and strategic plans published between 2001 and 2016. In 2014, a nationwide mass distribution campaign in Zambia delivered all the 6.0 million LLINs in 6 out of 10 provinces in 4 months between June and September before the onset of the rainy season. Compared with 235,800 LLINs and 2.9 million LLINs distributed on a rolling basis in 2008 and 2013, respectively, the 2014 mass campaign, which distributed 6 million LLINs represented the largest one-time-nationwide LLIN distribution in Zambia. The province (Luapula) with highest malaria transmission, mostly with rural settings recorded 98-100% sleeping spaces in homes covered with LLINs. The percentage of households owning at least 1 LLIN increased from 50.9% in 2006 to 77.7% in 2015. The 2014 mass campaign involved a coordinated response with substantial investments into macro (central) and micro (district) level planning, capacity building, tracking and logistics management supported by a new non-health sector partnership landscape. Coordination of LLIN distribution and logistics benefited from the mobile phone technology to transmit "real time" data on commodity tracking that facilitated timely delivery to districts. Free mass distribution of LLINs policy was adopted in 2005 in Zambia. Consistently implemented

Preliminary analysis of columnar aerosol properties in relation to surface PM measurements in the DAMOCLES 2006 field campaign (Spain)

Science.gov (United States)

Estelles, V.; Esteve, A.; Pey, J.; Martinez-Lozano, J. A.; Utrillas, M. P.; Querol, X.; de La Rosa, J.; Gonzalez-Castanedo, Y.; Alastuey, A.; Gangoiti, G.

2009-04-01

The DAMOCLES network is a Spanish thematic network, started in 2004, whose main objective is the establishment of a link among the different groups that perform research on atmospheric aerosols in Spain. Under the DAMOCLES coordination, a field campaign was held in summer 2006 at the INTA installations (El Arenosillo, Huelva) for the intercomparison of different kind of instruments devoted to in - situ and columnar aerosol measurement. During this field campaign, two daily meteorological soundings were carried out at noon and midnight for characterization of the atmospheric condition. A plane was also flown by the National Institute of Aerospace Technology (INTA) to carry airborne sensors for measuring different atmospheric factors: meteorological parameters, ozone with a 2BTech analyzer, and aerosol particle size distributions in the range (0.01-2) microns, by using a PCASP probe. The columnar aerosol properties were measured by seven CIMEL CE318 sun photometers. For in situ aerosol characterization, high volume collectors (DIGITEL and MCV) with DIGITEL for PM10, PM2.5 and PM1 measurement were used, with two cascade impactors for particulate matter measurement in 7 -8 granulometric fractions. For the PM10, PM2.5 and PM1 measurement, quartz fibre filters of 150 mm diameter were adapted. Other in situ deployed instruments were a Scanning Mobility Particle Sizer (SMPS, Model 3936), two Aerodynamic Particle Sizer (APS Model 3321) and one Grimm Spectrometer (Model #190). For characterization of the aerosol scattering at ground level, three integrating nephelometers TSI-3563 were used. For the columnar profiling we deployed five LIDAR instruments. In this study we have related the columnar aerosol measurements retrieved with one CE318 sun photometer to the surface PM measurements, mainly in some interesting situations where nearby pollution sources were influencing the local atmosphere. For the sun photometric analysis, we have applied the EuroSkyRad package (ESR

Campaign rhetoric: A model of reputation

OpenAIRE

Aragonés, Enriqueta; Postlewaite, Andrew

2000-01-01

We analyze conditions under which a candidate's campaign rhetoric may affect the beliefs of the voters over what policy the candidate will implement in case he wins the election. We develop a model of repeated elections with complete information in which candidates are purely ideological. Voter's strategies involve a credible threat to punish candidates that renege of their campaign promises, and in equilibrium all campaign promises are believed by voters, and honore...

5 CFR 950.701 - DoD overseas campaign.

Science.gov (United States)

2010-01-01

... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false DoD overseas campaign. 950.701 Section... VOLUNTARY ORGANIZATIONS DoD Overseas Campaign § 950.701 DoD overseas campaign. (a) A Combined Federal Campaign is authorized for all Department of Defense (DoD) activities in the overseas areas during a 6-week...

Recent Science Campaigns at HAARP

Science.gov (United States)

McCoy, R. P.; Bristow, W. A.; Fallen, C. T.

2017-12-01

Experiments in HF ionospheric heating using the High­frequency Active Auroral Research Program (HAARP) facilities have tremendous potential for informing our investigation of the Earth's upper atmosphere, ionosphere, and magnetosphere. They provide a unique opportunity for quantifying and modeling the multi­scale coupled processes that characterize the interactions between the plasma in near­Earth space, the Earth's magnetic field, and the neutral gasses of the atmosphere. Physical parameters of the region are often difficult to measure with ground­based instruments, and the measurements that are possible are often poorly resolved in range or time or unavailable outside narrow altitude regimes. HF ionospheric modification experiments allow us to measure ionospheric and thermospheric state parameters more systematically and over a broader range of conditions than would otherwise be possible. HAARP is the world's most powerful and most flexible HF transmitting facility, capable of generating 3.6 MW of RF power over a frequency range from about 2 MHz to about 10 MHz. The electronic phased array antenna provides the ability to direct the RF energy to a large region of the sky above Alaska. HAARP was constructed through a research program managed by the Air Force Research Laboratory (AFRL), and the Office of Naval Research (ONR). It was jointly funded by AFRL, ONR, and the Defense Advanced Projects Research Agency (DARPA). These agencies ended of their program of HAARP research in 2014, and donated the site equipment to the University of Alaska, Fairbanks (UAF), in the summer of 2015, who now operate the facility as an international observatory for radio plasma heating and subauroral physics. Since taking control of HAARP, UAF has carried out research campaigns in February 2017, and September 2017. The topics investigated in the campaigns included the physics of ionospheric irregularities (FAI), the stimulated electromagnetic emissions (SEE), generation of optical

Campaign effects and self-analysis Internet tool

Energy Technology Data Exchange (ETDEWEB)

Brange, Birgitte [Danish Electricity Saving Trust (Denmark); Fjordbak Larsen, Troels [IT Energy ApS (Denmark); Wilke, Goeran [Danish Electricity Saving Trust (Denmark)

2007-07-01

In October 2006, the Danish Electricity Saving Trust launched a large TV campaign targeting domestic electricity consumption. The campaign was based on the central message '1000 kWh/year per person is enough'. The campaign was accompanied by a new internet portal with updated information about numerous household appliances, and by analysis tools for bringing down electricity consumption to 1000 kWh/year per person. The effects of the campaign are monitored through repeated surveys and analysed in relation to usage of internet tools.

Characteristics of the NO-NO2-O3 system in different chemical regimes during the MIRAGE-Mex field campaign

Directory of Open Access Journals (Sweden)

X. Tie

2008-12-01

Full Text Available The NO-NO2 system was analyzed in different chemical regimes/air masses based on observations of reactive nitrogen species and peroxy radicals made during the intensive field campaign MIRAGE-Mex (4 to 29 March 2006. The air masses were categorized into 5 groups based on combinations of macroscopic observations, geographical location, meteorological parameters, models, and observations of trace gases: boundary layer (labeled as "BL", biomass burning ("BB", free troposphere (continental, "FTCO" and marine, "FTMA", and Tula industrial complex ("TIC". In general, NO2/NO ratios in different air masses are near photostationary state. Analysis of this ratio can be useful for testing current understanding of tropospheric chemistry. The ozone production efficiency (OPE for the 5 air mass categories ranged from 4.5 (TIC to 8.5 (FTMA, consistent with photochemical aging of air masses exiting the Mexico City Metropolitan Area.

Choosing Wisely Canada Students and Trainees Advocating for Resource Stewardship (STARS) campaign: a descriptive evaluation.

Science.gov (United States)

Cardone, Franco; Cheung, Daphne; Han, Angela; Born, Karen B; Alexander, Lisa; Levinson, Wendy; Wong, Brian M

2017-12-19

Resource stewardship is being increasingly recognized as an essential competency for physicians, but medical schools are just beginning to integrate this into education. We describe the evaluation of Choosing Wisely Canada's Students and Trainees Advocating for Resource Stewardship (STARS) campaign, a student-led campaign to advance resource stewardship education in medical schools across Canada. We evaluated the campaign 6 months after its launch, in November 2015. STARS students were administered a telephone survey eliciting a description of the initiatives that they had implemented or planned to implement at their schools to promote resource stewardship, and exploring their perceptions of facilitators of and barriers to successful implementation of their initiatives. We used a mixed-methods approach to analyze and summarize the data. Twenty-seven (82%) of the 33 eligible students representing all 17 medical schools responded. In 14 schools (82%), students led various local activities (e.g., interest groups, campaign weeks) to raise awareness about resource stewardship among medical students and faculty. Students contributed to curriculum change (both planned and implemented) at 10 schools (59%). Thematic analysis revealed key program characteristics that facilitated success (e.g., pan-Canadian student network, local faculty champion) as well as barriers to implementing change (e.g., complex processes to change curriculum, hierarchical nature of medical school). This student-led campaign, with support from local faculty and Choosing Wisely Canada staff, led to awareness-building activities and early curricula change at medical schools across Canada. Future plans will build on the initial momentum created by the STARS campaign to sustain and spread local initiatives. Copyright 2017, Joule Inc. or its licensors.

Anti-idling campaign : Final report

Energy Technology Data Exchange (ETDEWEB)

NONE

2002-11-01

The efficient use of transportation fuels and other petroleum products is being promoted by the Canadian Petroleum Products Institute. The Institute was busy during the past year in attempting to gain an understanding of the measures that could be adopted to assist motorists clearly identify the relationship between fuel consumption, personal transportation spending, and environmental impacts. The Institute undertook these efforts with Natural Resources Canada (NRCan) Office of Energy Efficiency (which both provided funding) and the Public Policy Forum. A first step proposed was the development of an anti-idling public awareness campaign. It was recognized that idling a vehicle for more than ten seconds costs money and wastes fuel, while simultaneously contributing to air pollution, greenhouse gas emissions, and climate change. The campaign also involved Esso, Shell, Petro-Canada, Canadian Tire and Sunoco for the development and implementation phases over the last two weeks of August 2002. A pilot campaign was tested in Mississauga, Ontario. Various materials were used for this campaign, such as posters, banners, cling vinyl window decals, air fresheners and information cards. The main successes of the campaign were: testing the methods of communicating the anti-idling message to drivers at gasoline retailing sites, increasing awareness among the driving public concerning the problems resulting from excessive idling, and encouraging the reduction of idling whenever and wherever it takes place. 1 tab.

No increase in HIV or sexually transmissible infection testing following a social marketing campaign among men who have sex with men.

Science.gov (United States)

Guy, R; Goller, J; Leslie, D; Thorpe, R; Grierson, J; Batrouney, C; Kennedy, M; Lewis, J; Fairley, C; Ginige, S; Zablotska, I; Hellard, M

2009-05-01

A social marketing campaign ran in 2004 in the Victoria to increase rates of HIV/sexually transmissible infection (STI) testing among men having sex with men (MSM). To evaluate the initiative data from HIV sentinel surveillance, laboratory data on testing for HIV/STIs and STI/HIV testing uptake reported in annual surveys were analysed. The sentinel surveillance network showed no increase in the overall extent of HIV testing and no difference in the proportion of MSM reporting regular annual HIV testing during the campaign (43%) and post campaign (41%). The annual behavioural surveys showed that between 2004 and 2006 there was no significant increase in this overall proportion of MSM reporting having an HIV test in the last 12 months (p = 0.96). The behavioural surveys also showed an increasing trend in the proportion reporting specific STI tests over time: anal swab (26% to 39%, pcampaign and was not accelerated during the campaign. Based on a range of indicators there was no evidence that the campaign increased HIV/STI testing. These findings highlight the importance of evaluating public health campaigns to assess their impact to ensure that they are modified if no impact is identified.

GoAmazon 2014/15 Thermal Desorption Chemical Ionization Mass Spectrometer (TDCIMS) Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Smith, JN [Univ. of California, Irvine, CA (United States)

2016-04-01

The Thermal Desorption Chemical Ionization Mass Spectrometer (TDCIMS) deployment to the U.S. Department of Energy (DOE)’s Atmospheric Radiation Measurement (ARM) Climate Research Facility T3 site in Manacapuru, Brazil, was motivated by two main scientific objectives of the Green Ocean Amazon (GoAmazon) 2014/15 field campaign. 1) Study the interactions between anthropogenic and biogenic emissions by determining important molecular species in ambient nanoparticles. To address this, TDCIMS data will be combined with coincident measurements such as gas-phase sulfuric acid to determine the contribution of sulfuric acid condensation to nucleation and growth. We can then compare that result to TDCIMS-derived nanoparticle composition to determine the fraction of growth that can be attributed to the uptake of organic compounds. The molecular composition of sampled particles will also be used to attribute specific chemical species and mechanisms to growth, such as the condensation of low-volatility species or the oligomerization of α-dicarbonyl compounds. 2) Determine the source of new ambient nanoparticles in the Amazon. The hypothesis prior to measurements was that potassium salts formed from the evaporation of primary particles emitted by fungal spores can provide a unique and important pathway for new particle production in the Amazon basin. To explore this hypothesis, the TDCIMS recorded the mass spectra of sampled ambient particles using a protonated water cluster Chemical Ionization Mass Spectrometer (CIMS). Laboratory tests performed using potassium salts show that the TDCIMS can detect potassium with high sensitivity with this technique.

First Impressions of a Scintrex CG-6 Portable Gravimeter in an Extensive Field Campaign

Science.gov (United States)

van Westrum, D.; Kanney, J.

2017-12-01

First Impressions of a Scintrex CG-6 Portable Gravimeter in an Extensive Field Campaign AGU Fall Meeting 2017 Derek van Westrum and Jeff Kanney NOAA's National Geodetic Survey conducted its third and final Geoid Slope Validation Survey (GSVS) this past summer in the rugged mountains of southern Colorado. In addition to leveling, long period GPS, and defelction of vertical observations, absolute gravity and vertical gravity gradients were measured at 235 bench marks (approximately 1.5 km spacing) along US-160 between Durango and Walsenburg, Colorado. In previous surveys (Texas-2011 and Iowa-2014), an A10 absolute gravimeter was used to measure graivty at approximately 10-15% of the bench marks. The remaining marks were determined by using LaCoste & Romberg relative gravimeters. The same relative instruments were also used to measure two-tier (linear) vertical gravity gradients at the A10 sites. In the current work - becuase of the rapidly changing terrain in the Rocky Mountains - it was decided to employ the A10 at all 235 bench marks, and acquire three-tier (quadratic) gradients at every bench mark using the new Scintrex CG-6 Autograv relative gravimeter. Using these results, we will provide a real worldsummary of the CG-6's behavior by examining noise levels, repeatability, and acquisition rates. In addition, the coincident A10 absolute data set allows us to evaluate the CG-6's accuracy, and allows us to simulate and discuss various relative gravity survey designs.

Qualitative Analysis of Infant Safe Sleep Public Campaign Messaging.

Science.gov (United States)

Peacock, Nadine R; Altfeld, Susan; Rosenthal, Allison L; Garland, Caitlin E; Massino, Jill M; Smith, Sherri L; Rowe, Hillary L; Wagener, Sarah E

2018-03-01

The 1994 Back to Sleep public education campaign resulted in dramatic reductions in sleep-related infant deaths, but comparable progress in recent years has been elusive. We conducted qualitative analyses of recent safe sleep campaigns from 13 U.S. cities. Goals were to (a) determine whether the campaigns reflect the full range of American Academy of Pediatrics (AAP) 2011 safe sleep recommendations, (b) describe tone and framing of the messages (e.g., use of fear appeals), (c) describe targeting/tailoring of messages to priority populations, and (d) ascertain whether the campaigns have been evaluated for reach and/or effectiveness. Methods included computer-assisted analyses of campaign materials and key informant interviews. All campaigns included "ABC" (Alone, Back, Crib) messaging; many ignored other AAP recommendations such as breastfeeding, room-sharing, immunizations, and avoiding smoke exposure. Campaigns frequently targeted priority populations such as African Americans. Fear appeals were used in three quarters of the campaigns, and 60% of the fear-based campaigns used guilt/blame messaging. We did not find published evaluation data for any of the campaigns. More attention is needed in public education campaigns to the full range of AAP recommendations, and evaluations are needed to determine the impact of these interventions on knowledge, behavior, and health outcomes.

Evaluating the effectiveness of an Australian obesity mass-media campaign: how did the 'Measure-Up' campaign measure up in New South Wales?

Science.gov (United States)

King, E L; Grunseit, A C; O'Hara, B J; Bauman, A E

2013-12-01

In 2008, the Australian Government launched a mass-media campaign 'Measure-Up' to reduce lifestyle-related chronic disease risk. Innovative campaign messages linked waist circumference and chronic disease risk. Communication channels for the campaign included television, press, radio and outdoor advertising and local community activities. This analysis examines the impact of the campaign in the state of New South Wales, Australia. Cross-sectional telephone surveys (n = 1006 adults pre- and post-campaign) covered self-reported diet and physical activity, campaign awareness, knowledge about waist circumference, personal relevance of the message, perceived confidence to make lifestyle changes and waist-measuring behaviours. The campaign achieved high unprompted (38%) and prompted (89%) awareness. From pre- to post-campaign, knowledge and personal relevance of the link between waist circumference and chronic disease and waist measuring behaviour increased, although there were no significant changes in reported fruit and vegetable intake nor in physical activity. Knowledge of the correct waist measurement threshold for chronic disease risk increased over 5-fold, adjusted for demographic characteristics. 'Measure-Up' was successful at communicating the new campaign messages. Continued long-term investment in campaigns such as 'Measure-Up', supplemented with community-based health promotion, may contribute to population risk factor understanding and behaviour change to reduce chronic disease.

A meteorological and chemical overview of the DACCIWA field campaign in West Africa in June–July 2016

Directory of Open Access Journals (Sweden)

P. Knippertz

2017-09-01

Full Text Available In June and July 2016 the Dynamics–Aerosol–Chemistry–Cloud Interactions in West Africa (DACCIWA project organised a major international field campaign in southern West Africa (SWA including measurements from three inland ground supersites, urban sites in Cotonou and Abidjan, radiosondes, and three research aircraft. A significant range of different weather situations were encountered during this period, including the monsoon onset. The purpose of this paper is to characterise the large-scale setting for the campaign as well as synoptic and mesoscale weather systems affecting the study region in the light of existing conceptual ideas, mainly using objective and subjective identification algorithms based on (re-analysis and satellite products. In addition, it is shown how the described synoptic variations influence the atmospheric composition over SWA through advection of mineral dust, biomass burning and urban pollution plumes.The boreal summer of 2016 was characterised by Pacific La Niña, Atlantic El Niño and warm eastern Mediterranean conditions, whose competing influences on precipitation led to an overall average rainy season. During the relatively dusty pre-onset Phase 1 (1–21 June 2016, three westward-propagating coherent cyclonic vortices between 4 and 13° N modulated winds and rainfall in the Guinea coastal area. The monsoon onset occurred in connection with a marked extratropical trough and cold surge over northern Africa, leading to a breakdown of the Saharan heat low and African easterly jet and a suppression of rainfall. During this period, quasi-stationary low-level vortices associated with the trough transformed into more tropical, propagating disturbances resembling an African easterly wave (AEW. To the east of this system, moist southerlies penetrated deep into the continent. The post-onset Phase 2 (22 June–20 July 2016 was characterised by a significant increase in low-level cloudiness, unusually dry conditions

Using Theory to Design Evaluations of Communication Campaigns: The Case of the National Youth Anti-Drug Media Campaign.

Science.gov (United States)

Hornik, Robert C; Yanovitzky, Itzhak

2003-05-01

We present a general theory about how campaigns can have effects and suggest that the evaluation of communication campaigns must be driven by a theory of effects. The National Youth Anti-Drug Media Campaign illustrates both the theory of campaign effects and implications that theory has for the evaluation design. Often models of effect assume that individual exposure affects cognitions that continue to affect behavior over a short term. Contrarily, effects may operate through social or institutional paths as well as through individual learning, require substantial levels of exposure achieved through multiple channels over time, take time to accumulate detectable change, and affect some members of the audience but not others. Responsive evaluations will choose appropriate units of analysis and comparison groups, data collection schedules sensitive to lagged effects, samples able to detect subgroup effects, and analytic strategies consistent with the theory of effects that guides the campaign.

Association Between Media Doses of the Tips From Former Smokers Campaign and Cessation Behaviors and Intentions to Quit Among Cigarette Smokers, 2012-2015.

Science.gov (United States)

Davis, Kevin C; Patel, Deesha; Shafer, Paul; Duke, Jennifer; Glover-Kudon, Rebecca; Ridgeway, William; Cox, Shanna

2018-02-01

Since 2012, the Centers for Disease Control and Prevention (CDC) has implemented Tips From Former Smokers ( Tips), the first federally funded tobacco education campaign in the United States. To date, there are no evaluations of its long-term impact. To assess the impact of varied doses of the Tips campaign from 2012 through 2015 on cessation-related behaviors and intentions among U.S. smokers. We used a national probability-based online survey of cigarette smokers ( n = 22,189) and recent quitters ( n = 776) to examine associations between doses of Tips advertising, measured by gross rating points (GRPs), and intentions to quit smoking in the next 30 days and quit attempts within the past 3 months. A curvilinear (i.e., square root) functional form of GRPs was used to capture patterns of diminishing effects at higher GRP levels. An increase of 1,000 quarterly Tips GRPs at the media market level was associated with increased odds of making a quit attempt in the past 3 months (adjusted odds ratio = 1.23, p campaign has had a substantial impact on cessation behaviors among U.S. adult smokers over time. These data support the continued use of graphic and/or emotional media campaigns that encourage smokers to quit to further reduce tobacco use in the United States.

The WEBT Campaign on the Blazar 3C 279 in 2006

Science.gov (United States)

Böttcher, M.; Basu, S.; Joshi, M.; Villata, M.; Arai, A.; Aryan, N.; Asfandiyarov, I. M.; Bach, U.; Bachev, R.; Berduygin, A.; Blaek, M.; Buemi, C.; Castro-Tirado, A. J.; De Ugarte Postigo, A.; Frasca, A.; Fuhrmann, L.; Hagen-Thorn, V. A.; Henson, G.; Hovatta, T.; Hudec, R.; Ibrahimov, M.; Ishii, Y.; Ivanidze, R.; Jelínek, M.; Kamada, M.; Kapanadze, B.; Katsuura, M.; Kotaka, D.; Kovalev, Y. Y.; Kovalev, Yu. A.; Kubánek, P.; Kurosaki, M.; Kurtanidze, O.; Lähteenmäki, A.; Lanteri, L.; Larionov, V. M.; Larionova, L.; Lee, C.-U.; Leto, P.; Lindfors, E.; Marilli, E.; Marshall, K.; Miller, H. R.; Mingaliev, M. G.; Mirabal, N.; Mizoguchi, S.; Nakamura, K.; Nieppola, E.; Nikolashvili, M.; Nilsson, K.; Nishiyama, S.; Ohlert, J.; Osterman, M. A.; Pak, S.; Pasanen, M.; Peters, C. S.; Pursimo, T.; Raiteri, C. M.; Robertson, J.; Robertson, T.; Ryle, W. T.; Sadakane, K.; Sadun, A.; Sigua, L.; Sohn, B.-W.; Strigachev, A.; Sumitomo, N.; Takalo, L. O.; Tamesue, Y.; Tanaka, K.; Thorstensen, J. R.; Tosti, G.; Trigilio, C.; Umana, G.; Vennes, S.; Vitek, S.; Volvach, A.; Webb, J.; Yamanaka, M.; Yim, H.-S.

2007-12-01

The quasar 3C 279 was the target of an extensive multiwavelength monitoring campaign from 2006 January through April. An optical-IR-radio monitoring campaign by the Whole Earth Blazar Telescope (WEBT) collaboration was organized around target-of-opportunity X-ray and soft γ-ray observations with Chandra and INTEGRAL in 2006 mid-January, with additional X-ray coverage by RXTE and Swift XRT. In this paper we focus on the results of the WEBT campaign. The source exhibited substantial variability of optical flux and spectral shape, with a characteristic timescale of a few days. The variability patterns throughout the optical BVRI bands were very closely correlated with each other, while there was no obvious correlation between the optical and radio variability. After the ToO trigger, the optical flux underwent a remarkably clean quasi-exponential decay by about 1 mag, with a decay timescale of τd~12.8 days. In intriguing contrast to other (in particular, BL Lac type) blazars, we find a lag of shorter wavelength behind longer wavelength variability throughout the RVB wavelength ranges, with a time delay increasing with increasing frequency. Spectral hardening during flares appears delayed with respect to a rising optical flux. This, in combination with the very steep IR-optical continuum spectral index of α0~1.5-2.0, may indicate a highly oblique magnetic field configuration near the base of the jet, leading to inefficient particle acceleration and a very steep electron injection spectrum. An alternative explanation through a slow (timescale of several days) acceleration mechanism would require an unusually low magnetic field of B<~0.2 G, about an order of magnitude lower than inferred from previous analyses of simultaneous SEDs of 3C 279 and other flat-spectrum radio quasars with similar properties. For questions regarding the availability of the data from the WEBT campaign presented in this paper, please contact the WEBT President Massimo Villata at villata@oato.inaf.it.

An Assessment of the Need for Standard Variable Names for Airborne Field Campaigns

Science.gov (United States)

Beach, A. L., III; Chen, G.; Northup, E. A.; Kusterer, J.; Quam, B. M.

2017-12-01

The NASA Earth Venture Program has led to a dramatic increase in airborne observations, requiring updated data management practices with clearly defined data standards and protocols for metadata. An airborne field campaign can involve multiple aircraft and a variety of instruments. It is quite common to have different instruments/techniques measure the same parameter on one or more aircraft platforms. This creates a need to allow instrument Principal Investigators (PIs) to name their variables in a way that would distinguish them across various data sets. A lack of standardization of variables names presents a challenge for data search tools in enabling discovery of similar data across airborne studies, aircraft platforms, and instruments. This was also identified by data users as one of the top issues in data use. One effective approach for mitigating this problem is to enforce variable name standardization, which can effectively map the unique PI variable names to fixed standard names. In order to ensure consistency amongst the standard names, it will be necessary to choose them from a controlled list. However, no such list currently exists despite a number of previous efforts to establish a sufficient list of atmospheric variable names. The Atmospheric Composition Variable Standard Name Working Group was established under the auspices of NASA's Earth Science Data Systems Working Group (ESDSWG) to solicit research community feedback to create a list of standard names that are acceptable to data providers and data users This presentation will discuss the challenges and recommendations of standard variable names in an effort to demonstrate how airborne metadata curation/management can be improved to streamline data ingest, improve interoperability, and discoverability to a broader user community.

Mobile Health, a Key Factor Enhancing Disease Prevention Campaigns: Looking for Evidences in Kidney Disease Prevention

Directory of Open Access Journals (Sweden)

Nicole Roque Matias

2017-01-01

Full Text Available Background: Progressive chronic kidney disease (CKD failure and kidney diseases are increasing at an alarming rate all over the world. However, despite the remarkable advance in health technology, where it has become possible to successfully screen patients and predict kidney progression, a large portion of the world population is still unaware of their disease and risk exposure. Mobile Health (mHealth solutions associated with health campaigns and programs proved to be an effective mean to enhance awareness and behaviour change at individual and social level. Objective: The aim of this survey was to present the results of an environmental scan of what has been happening in the field of kidney disease prevention campaigns in recent years, with a focus on the use of mobile health as a tool to enhance the campaign's effects on targeting people and change their behaviour. Methodology: It was conducted a systematic and comprehensive review, combining experimental studies with theoretical perspectives, to look for evidence regarding the evaluation of kidney disease prevention campaigns. The databases consulted for the present survey were: MEDLINE, PubMed, Google Scholar, PsycINFO, SAGE Journals Online, and Web of Science among other sources, for an analysis period from January 2000 to June 2016. Results: Concerning the 14 analyzed examples with impact on kidney disease prevention campaign evaluation, two main campaigns were referred: The World Kidney Day (WKD campaign, and the Kidney Early Evaluation Program (KEEP. The indicators used in this analisys were in most cases comparable regarding the campaign messages, objectives and interventions tools, although em both cases the use of mHealth or other technologies is residually comparing to other diseases prevention campaigns or programs. Conclusions: This review pointed to the inexistence of behavioural change evidence as a target of the kidney disease prevention campaigns and their evaluation. General

The Stages and Functions of Communication in Ballot Issue Campaigns: A Case Study of the Kansas Campaign for Liquor by the Drink.

Science.gov (United States)

Prentice, Diana B.; Carlin, John

Arguing that state and local political issue campaigns warrant increased attention from communication scholars, this paper presents a rationale for analysis of issue campaigns, develops a framework for organizing and analyzing such campaigns, and applies the framework to an analysis of the 1986 campaign for the sale of liquor "by the…

Social Media Use for Public Health Campaigning in a Low Resource Setting: The Case of Waterpipe Tobacco Smoking.

Science.gov (United States)

Jawad, Mohammed; Abass, Jooman; Hariri, Ahmad; Akl, Elie A

2015-01-01

Waterpipe tobacco smoking prevalence is increasing worldwide despite its documented health effects. A general belief that it is less harmful than cigarettes may be fuelled by the lack of media campaigns highlighting its health effects. We aimed to create and assess the impact of a social media campaign about dangers of waterpipe smoking. The "ShishAware" campaign included three social media (Facebook, Twitter, and YouTube) and a website. Nine months after launch we collected data to assess use of, and reaction to, our media accounts. Requiring limited maintenance resources, Facebook attracted campaign supporters but YouTube attracted opposers. Twitter enabled the most organisation-based contact but Facebook was the most interactive medium. Facebook users were more likely to "like" weekday than weekend statuses and more likely to comment on "shisha fact" than "current affairs" statuses. Follower subscription increased as our posting rate increased. Our YouTube video gained 19,428 views (from all world continents) and 218 comments (86% from pro-waterpipe smokers). Social media campaigns can be created and maintained relatively easily. They are innovative and have the potential for wide and rapid diffusion, especially towards target audiences. There is a need for more rigorous evaluation of their effects, particularly among the youth.

Exploiting the Modified Colombo-Nyquist Rule for Co-estimating Sub-monthly Gravity Field Solutions from a GRACE-like Mission

Science.gov (United States)

Devaraju, B.; Weigelt, M.; Mueller, J.

2017-12-01

In order to suppress the impact of aliasing errors on the standard monthly GRACE gravity-field solutions, co-estimating sub-monthly (daily/two-day) low-degree solutions has been suggested as a solution. The maximum degree of the low-degree solutions is chosen via the Colombo-Nyquist rule of thumb. However, it is now established that the sampling of satellites puts a restriction on the maximum estimable order and not the degree - modified Colombo-Nyquist rule. Therefore, in this contribution, we co-estimate low-order sub-monthly solutions, and compare and contrast them with the low-degree sub-monthly solutions. We also investigate their efficacies in dealing with aliasing errors.

Campaigns and cliques: variations in effectiveness of an antismoking campaign as a function of adolescent peer group identity.

Science.gov (United States)

Moran, Meghan Bridgid; Murphy, Sheila T; Sussman, Steve

2012-01-01

Identity-based strategies have been suggested as a way to promote healthy behaviors when traditional approaches fall short. The truth® campaign, designed to reduce smoking in adolescents, is an example of a campaign that uses such a strategy to reach youth described as being outside the mainstream. This article examines the effectiveness of this strategy in promoting antitobacco company beliefs among youth. Survey data from 224 adolescents between 14 and 15 years of age were used to examine whether the truth® campaign was more or less effective at reaching and promoting antitobacco company beliefs among youth who identify with nonmainstream crowds (deviants and counterculture) versus those who identify with mainstream crowds (elites and academics). Analyses revealed that adolescents who identified as deviants and counterculture were more likely to have been persuaded by the truth® campaign. Social identity theory is used as a theoretical framework to understand these effects and to make recommendations for future health campaigns.

Awareness campaign. Orthopedic Hospital of Oklahoma launches awareness campaign.

Science.gov (United States)

2007-01-01

The Orthopedic Hospital of Oklahoma is a 25-bed inpatient and outpatient center with one focus: Orthopedics. To acquaint people with its services and build brand awareness to drive market share, the hospital launched a print campaign featuring actual patients.

Radial electric field in JET advanced tokamak scenarios with toroidal field ripple

NARCIS (Netherlands)

Crombe, K.; Andrew, Y.; Biewer, T. M.; Blanco, E.; de Vries, P. C.; Giroud, C.; Hawkes, N. C.; Meigs, A.; Tala, T.; von Hellermann, M.; Zastrow, K. D.

2009-01-01

A dedicated campaign has been run on JET to study the effect of toroidal field (TF) ripple on plasma performance. Radial electric field measurements from experiments on a series of plasmas with internal transport barriers (ITBs) and different levels of ripple amplitude are presented. They have been

Impact of the Swap It, Don't Stop It Australian National Mass Media Campaign on Promoting Small Changes to Lifestyle Behaviors.

Science.gov (United States)

O'Hara, Blythe J; Grunseit, Anne; Phongsavan, Philayrath; Bellew, William; Briggs, Megan; Bauman, Adrian E

2016-12-01

Mass media campaigns aimed at influencing lifestyle risk factors are one way that governments are attempting to address chronic disease risk. In Australia, a national campaign aimed at encouraging Australians to make changes in lifestyle-related behaviors was implemented from 2008 to 2011. The first phase, Measure Up (2008-2009), focused on why lifestyle changes are needed by increasing awareness of the link between waist circumference and chronic disease risk. The second phase, Swap It, Don't Stop It (2011), emphasized how adults can change their behaviors. Cross-sectional telephone surveys (after the campaign) were undertaken in July and November 2011 to evaluate the Swap It, Don't Stop It campaign and included measures of campaign awareness and lifestyle-related behavior change. Survey participants (N = 5,097) were similar across the two survey periods. Prompted campaign awareness was 62% (16% for unprompted awareness); females, younger respondents (18-44 years), those in paid employment, and those who spoke English at home were more likely to report prompted/unprompted campaign awareness. Moreover, 16% of survey respondents reported any swapping behavior in the previous 6 months, with the majority (14%) reporting only one swap; younger respondents and those in paid employment were significantly more likely to report having implemented a swapping behavior. The campaign achieved modest population awareness but demonstrated limited effect in terms of nudging behaviors. This evaluation indicates that encouraging swapping behaviors as a prelude to lifestyle change may not result from a mass media campaign alone; a comprehensive multicomponent population approach may be required.

Precision Gas Sampling (PGS) Validation2011-2014 Final Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Tom, M. S. [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Fischer, M. L. [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Biraud, S. C. [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Billesbach, D. [Univ. of Nebraska, Lincoln, NE (United States)

2016-01-01

In this field campaign, we used eddy covariance towers to quantify carbon, water, and energy fluxes from a pasture and a wheat field that were converted to switchgrass. The U.S. Department of Energy is investing in switchgrass as a cellulosic bioenergy crop, but there is little data available that could be used to develop or test land surface model representations of the crop. This campaign was a collaboration between Lawrence Berkeley National Laboratory and the U.S. Department of Agriculture Agricultural Research Service. Unfortunately, in 2011, Oklahoma had one of the most severe droughts on record, and the crop in one of the switchgrass fields experienced almost complete die-off. The crop was replanted, but subsequent drought conditions prevented its establishment. Then, in April 2012, a large tornado demolished the instruments at our site in Woodward, Oklahoma. These two events meant that we have some interesting data on land response to extreme weather; however, we were not able to collect continuous data for annual sums as originally intended. We did observe that, because of the drought, the net ecosystem exchange of CO₂ was much lower in 2011 than in 2010. Concomitantly, sensible heat fluxes increased and latent heat fluxes decreased. These conditions would have large consequences for land surface forcing of convection. Data from all years were submitted to the Atmospheric Radiation Measurement Climate Research Facility Data Archive, and the sites were registered in AmeriFlux.

26 CFR 701.9006-1 - Presidential Election Campaign Fund.

Science.gov (United States)

2010-04-01

... 26 Internal Revenue 20 2010-04-01 2010-04-01 false Presidential Election Campaign Fund. 701.9006-1...) INTERNAL REVENUE PRACTICE PRESIDENTIAL ELECTION CAMPAIGN FUND § 701.9006-1 Presidential Election Campaign Fund. (a) Transfer of amounts to the Presidential Election Campaign Fund. The Secretary shall determine...

Campaign contributions and the desirability of full disclosure laws

NARCIS (Netherlands)

Sloof, R.

1999-01-01

In a signaling game model of costly political campaigning in which a candidate is dependent on a donor for campaign funds it is verified whether the electorate may benefit from campaign contributions being directly observed. By purely focusing on the informational role of campaign contributions the

Turbulence influence on urban air pollution in a hot spot in Madrid: comparison of winter and summer field campaigns

Science.gov (United States)

Yagüe, Carlos; Román-Cascón, Carlos; Sastre, Mariano; Maqueda, Gregorio; Arrillaga, Jon A.; Artiñano, Begoña; Díaz-Ramiro, Elías; Gómez-Moreno, Francisco J.; Borge, Rafael; Narros, Adolfo; Pérez, Javier; Quaassdorff, Christina

2017-04-01

Air pollution is a major problem in the city of Madrid during weak synoptic forcing, since the presence of atmospheric stability conditions often develops night surface-based thermal inversions and subsidence inversions during daytime for several consecutive days, reaching high levels of NOx and Particulate Matter (PM) concentration. In this context, the TECNAIRE-CM (Innovative technologies for the assessment and improvement of urban air quality) research project has developed two field campaigns along 2015 (winter and summer) in a hot spot in the city of Madrid (Fernández Ladreda square). This hot spot includes one important intersection of different streets and also the start of the A42 motorway, which crosses down the square through a tunnel of about 150 m length. Besides, the location has numerous traffic lights and a lot of pedestrians walking in the vicinity. In addition to direct measurements related to air quality, data from different meteorological variables were recorded in order to characterize the atmospheric conditions. Moreover, two sonic anemometers where deployed to carry out a micrometeorological assessment of physical processes that take place in the urban atmospheric surface layer (TKE, friction velocity and sensible heat flux were evaluated). The evolution of the turbulence will be analyzed and compared for both campaigns (winter and summer), searching for the key seasonal differences as well as the importance of the different scales influencing the diffusion of pollutants (from multi resolution flux decomposition -MRFD- analysis). Specific case studies corresponding to high levels of pollution will be studied in detailed, to understand local pollution dynamics under the influence of both high traffic density and low turbulence situations. This work has been financed by Madrid Regional Research Plan through TECNAIRE (P2013/MAE-2972).

Health Communication and Social Marketing Campaigns for Sexually Transmitted Disease Prevention and Control: What Is the Evidence of their Effectiveness?

Science.gov (United States)

Friedman, Allison L; Kachur, Rachel E; Noar, Seth M; McFarlane, Mary

2016-02-01

Despite the ubiquity of sex in the media, a culture of silence surrounds sexual health in the United States, serving as a barrier to sexually transmitted disease (STD) prevention, testing, and treatment. Campaigns can increase STD-related knowledge, communication, and protective behaviors. This review assesses the effectiveness of STD prevention and testing campaigns in the United States to inform the field on their use as a strategy for affecting behavior change. A comprehensive literature search was conducted to identify original research articles, published between 2000 and 2014, which report on US media campaigns promoting community- or population-level STD testing or prevention behaviors and are evaluated for impact on one or more behavioral outcomes. Titles and abstracts were independently reviewed by 2 researchers. The review yielded 26 articles representing 16 unique STD testing and/or prevention campaigns. Most campaigns were developed using formative research and social marketing or behavioral theory. Most campaigns (68.75%) used posttest-only or pretest-posttest designs without comparison groups for evaluation; only 5 campaigns used control groups, and these proved challenging (i.e., achieving necessary exposure and avoiding contamination). Nearly all campaigns found differences between exposed and unexposed individuals on one or more key behavioral outcomes. Several campaigns found dose-response relationships. Among evaluations with uncontaminated control groups whose campaigns achieved sufficient exposure, sustained campaign effects were observed among targeted populations. Current findings suggest that campaigns can impact targeted STD-related behaviors and add to the evidence that greater exposure is associated with greater behavior change.

Negative campaigning in Western Europe: Similar or different?

NARCIS (Netherlands)

Walter, A.S.

2013-01-01

This article describes how political parties in parliamentary election campaigns in Western Europe make use of negative campaigning and examines whether their behaviour differs from that of candidates competing in US presidential election campaigns. Furthermore, it theorises how the differences and

Youth's Awareness of and Reactions to The Real Cost National Tobacco Public Education Campaign

Science.gov (United States)

Duke, Jennifer C.; Alexander, Tesfa N.; Zhao, Xiaoquan; Delahanty, Janine C.; Allen, Jane A.; MacMonegle, Anna J.; Farrelly, Matthew C.

2015-01-01

In 2014, the Food and Drug Administration (FDA) launched its first tobacco-focused public education campaign, The Real Cost, aimed at reducing tobacco use among 12- to 17-year-olds in the United States. This study describes The Real Cost message strategy, implementation, and initial evaluation findings. The campaign was designed to encourage youth who had never smoked but are susceptible to trying cigarettes (susceptible nonsmokers) and youth who have previously experimented with smoking (experimenters) to reassess what they know about the “costs” of tobacco use to their body and mind. The Real Cost aired on national television, online, radio, and other media channels, resulting in high awareness levels. Overall, 89.0% of U.S. youth were aware of at least one advertisement 6 to 8 months after campaign launch, and high levels of awareness were attained within the campaign’s two targeted audiences: susceptible nonsmokers (90.5%) and experimenters (94.6%). Most youth consider The Real Cost advertising to be effective, based on assessments of ad perceived effectiveness (mean = 4.0 on a scale from 1.0 to 5.0). High levels of awareness and positive ad reactions are requisite proximal indicators of health behavioral change. Additional research is being conducted to assess whether potential shifts in population-level cognitions and/or behaviors are attributable to this campaign. Current findings demonstrate that The Real Cost has attained high levels of ad awareness which is a critical first step in achieving positive changes in tobacco-related attitudes and behaviors. These data can also be used to inform ongoing message and media strategies for The Real Cost and other U.S. youth tobacco prevention campaigns. PMID:26679504

Observations and Modeling of the Green Ocean Amazon 2014/15: Hydroxyl Radical (OH) Chemical Ionization Mass Spectrometer (CIMS) Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Kim, Saewung [Univ. of California, Irvine, CA (United States)

2016-05-01

The University of California, Irvine, science team (Dr. Saewung Kim, Dr. Roger Seco, Dr. Alex Guenther, and Dr. Jim Smith) deployed a chemical ionization mass spectrometer system for hydroxyl radical (OH) and sulfuric acid quantifications. As part of the GoAmazon 2014/15 field campaign. Hydroxyl radical determines tropospheric oxidation capacity and had been expected to be very low in the pristine rain forest region such as the Brazilian Amazon because of the presence of significant levels of highly reactive biogenic volatile organic compounds and very low levels of NO, which is an OH recycling agent. However, several recent in situ OH observations provided by a laser-induced fluorescence system reported unaccountably high OH concentrations. To address this discrepancy, a series of laboratory and theoretical studies has postulated chemical reaction mechanisms of isoprene that may regenerate OH in photo-oxidation processes. Along with these efforts, potential artifacts on the laser induced fluorescence system from isoprene and its oxidation products also have been explored. Therefore, the first chemical ionization mass spectrometer observations at the U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility’s T3 site in Manacapuru, Brazil, are expected to provide a critical experimental constraint to address uncertainty in constraining oxidation capacity over pristine rain forest environments. In addition, we deployed a National Center for Atmospheric Research (NCAR) proton transfer reaction time-of-flight mass spectrometer to characterize atmospheric volatile organic compound levels, especially isoprene and its oxidation products, which are critical input parameters for box modeling to simulate OH with different isoprene photo-oxidation schemes. As there has been no report on noticeable new particle formation events, our first in situ sulfuric acid observations in the Amazon rain forest were expected to constrain the

The Southern African Regional Science Initiative (SAFARI 2000). Dry-Season Campaign: An Overview

Science.gov (United States)

Swap, R. J.; Annegarn, H. J.; Suttles, J. T.; Haywood, J.; Hely, C.; Hobbs, P. V.; Holben, B. N.; Ji, J.; King, M. D.; Bhartia, P. K. (Technical Monitor)

2002-01-01

The Southern African Regional Science Initiative (SAFARI 2000) is an international science project investigating the southern African earth-atmosphere-human system. The experiment was conducted over a two-year period March 1999 - March 2001. The dry season field campaign (August-Steptember 2000) was the most intensive activity and involving over 200 scientists from 18 different nations. The main objectives of this campaign were to characterize and quantify the biogenic, pyrogenic and anthropogenic aerosol and trace gas emissions and their transport and transformations in the atmosphere and to validate the NASA Earth Observing System (EOS) satellite Terra within a scientific context. Five aircraft, namely two South African Weather Service aircraft, University of Washington CV-580, the UK Meteorological Office C-130 and the NASA ER-2, with different altitude capabilities, participated in the campaign. Additional airborne sampling of southern African air masses that had moved downwind of the subcontinent was conducted by the CSIRO over Australia. Multiple observations were taken in various sectors for a variety of synoptic conditions. Flight missions were designed to maximize synchronous over-flights of the NASA TERRA satellite platform, above regional ground validation and science targets. Numerous smaller-scale ground validation activities took place throughout the region during the campaign period.

Social Networks on Spanish Politics: Twitter on 2011 Election Campaigns

Directory of Open Access Journals (Sweden)

Luis Izquierdo Labella

2012-05-01

Full Text Available Twitter broke during the campaign of the Spanish regional and municipal elections of May 2011 with great strength as a field over the electoral battle. Most of the communication equipment of the leading candidates made extensive use of this new tool making it an additional tool to conventional media. Thus it was found inthe race for the presidency of the Community of Madrid and the mayor at City Hall of Madrid. Five months later, his strength was multiplied during the November elections, consolidating Twitter as another tool for candidates, journalists and citizens in the political debate.

3 CFR 8461 - Proclamation 8461 of December 2, 2009. National Impaired Driving Prevention Month, 2009

Science.gov (United States)

2010-01-01

... Traffic Safety Administration is again sponsoring the campaign known as “Drunk Driving. Over the Limit..., we are reminded of the importance of driving free from the influence of alcohol and drugs, and we... Impaired Driving Prevention Month, 2009 8461 Proclamation 8461 Presidential Documents Proclamations...

High levels of confusion for cholesterol awareness campaigns.

Science.gov (United States)

Hall, Danika V

2008-09-15

Earlier this year, two industry-sponsored advertising campaigns for cholesterol awareness that target the general public were launched in Australia. These campaigns aimed to alert the public to the risks associated with having high cholesterol and encouraged cholesterol testing for wider groups than those specified by the National Heart Foundation. General practitioners should be aware of the potential for the two campaigns to confuse the general public as to who should be tested, and where. The campaign sponsors (Unilever Australasia and Pfizer) each have the potential to benefit by increased market share for their products, and increased profits. These disease awareness campaigns are examples of what is increasingly being termed "condition branding" by pharmaceutical marketing experts.

Intervene before leaving: clustered lot quality assurance sampling to monitor vaccination coverage at health district level before the end of a yellow fever and measles vaccination campaign in Sierra Leone in 2009.

Science.gov (United States)

Pezzoli, Lorenzo; Conteh, Ishata; Kamara, Wogba; Gacic-Dobo, Marta; Ronveaux, Olivier; Perea, William A; Lewis, Rosamund F

2012-06-07

In November 2009, Sierra Leone conducted a preventive yellow fever (YF) vaccination campaign targeting individuals aged nine months and older in six health districts. The campaign was integrated with a measles follow-up campaign throughout the country targeting children aged 9-59 months. For both campaigns, the operational objective was to reach 95% of the target population. During the campaign, we used clustered lot quality assurance sampling (C-LQAS) to identify areas of low coverage to recommend timely mop-up actions. We divided the country in 20 non-overlapping lots. Twelve lots were targeted by both vaccinations, while eight only by measles. In each lot, five clusters of ten eligible individuals were selected for each vaccine. The upper threshold (UT) was set at 90% and the lower threshold (LT) at 75%. A lot was rejected for low vaccination coverage if more than 7 unvaccinated individuals (not presenting vaccination card) were found. After the campaign, we plotted the C-LQAS results against the post-campaign coverage estimations to assess if early interventions were successful enough to increase coverage in the lots that were at the level of rejection before the end of the campaign. During the last two days of campaign, based on card-confirmed vaccination status, five lots out of 20 (25.0%) failed for having low measles vaccination coverage and three lots out of 12 (25.0%) for low YF coverage. In one district, estimated post-campaign vaccination coverage for both vaccines was still not significantly above the minimum acceptable level (LT = 75%) even after vaccination mop-up activities. C-LQAS during the vaccination campaign was informative to identify areas requiring mop-up activities to reach the coverage target prior to leaving the region. The only district where mop-up activities seemed to be unsuccessful might have had logistical difficulties that should be further investigated and resolved.

Evaluation of an anti-stigma campaign related to common mental disorders in rural India: a mixed methods approach.

Science.gov (United States)

Maulik, P K; Devarapalli, S; Kallakuri, S; Tewari, A; Chilappagari, S; Koschorke, M; Thornicroft, G

2017-02-01

Stigma related to mental health is a major barrier to help-seeking resulting in a large treatment gap in low- and middle-income countries (LMIC). This study assessed changes in knowledge, attitude and behaviour, and stigma related to help-seeking among participants exposed to an anti-stigma campaign. The campaign, using multi-media interventions, was part of the SMART Mental Health Project, conducted for 3 months, across 42 villages in rural Andhra Pradesh, in South India. Mixed-methods evaluation was conducted in two villages using a pre-post design. A total of 1576 and 2100 participants were interviewed, at pre- and post-intervention phases of the campaign. Knowledge was not increased. Attitudes and behaviours improved significantly (p Stigma related to help-seeking reduced significantly (p stigma related to help-seeking. Social contact was the most effective intervention. The study had implications for future research in LMIC.

Cultivating Campaign Managers: A Discussion Regarding the Creation and Implementation of a Campaign Management Course

Science.gov (United States)

Dickinson, Amber R.

2018-01-01

When approached about working with colleagues to develop a new course revolving around the inner-workings of a political campaign, one thing was obvious to me: We had to give the course the unique element of making it as closely mimic real-world campaign activities as possible. If we were going to attempt to actually prepare students for work on a…

Effects of information, education, and communication campaign on a community-based health insurance scheme in Burkina Faso.

Science.gov (United States)

Cofie, Patience; De Allegri, Manuela; Kouyaté, Bocar; Sauerborn, Rainer

2013-12-06

The study analysed the effect of Information, Education, and Communication (IEC) campaign activities on the adoption of a community-based health insurance (CHI) scheme in Nouna, Burkina Faso. It also identified the factors that enhanced or limited the campaign's effectiveness. Complementary data collection approaches were used. A survey was conducted with 250 randomly selected household heads, followed by in-depth interviews with 22 purposively selected community leaders, group discussions with the project management team, and field observations. Bivariate analysis and multivariate logistic regression models were used to assess the association between household exposure to campaign and acquisition of knowledge as well as household exposure to campaign and enrolment. The IEC campaign had a positive effect on households' knowledge about the CHI and to a lesser extent on household enrolment in the scheme. The effectiveness of the IEC strategy was mainly influenced by: (1) frequent and consistent IEC messages from multiple media channels (mass and interpersonal channels), including the radio, a mobile information van, and CHI team, and (2) community heads' participation in the CHI scheme promotion. Education was the only significantly influential socio-demographic determinant of knowledge and enrolment among household heads. The relatively low effects of the IEC campaign on CHI enrolment are indicative of other important IEC mediating factors, which should be taken into account in future CHI campaign evaluation. The study concludes that an IEC campaign is crucial to improving the understanding of the CHI scheme concept, which is an enabler to enrolment, and should be integrated into scheme designs and evaluations.

Effects of information, education, and communication campaign on a community-based health insurance scheme in Burkina Faso

Directory of Open Access Journals (Sweden)

Patience Cofie

2013-12-01

Full Text Available Objective : The study analysed the effect of Information, Education, and Communication (IEC campaign activities on the adoption of a community-based health insurance (CHI scheme in Nouna, Burkina Faso. It also identified the factors that enhanced or limited the campaign's effectiveness. Design : Complementary data collection approaches were used. A survey was conducted with 250 randomly selected household heads, followed by in-depth interviews with 22 purposively selected community leaders, group discussions with the project management team, and field observations. Bivariate analysis and multivariate logistic regression models were used to assess the association between household exposure to campaign and acquisition of knowledge as well as household exposure to campaign and enrolment. Results : The IEC campaign had a positive effect on households’ knowledge about the CHI and to a lesser extent on household enrolment in the scheme. The effectiveness of the IEC strategy was mainly influenced by: 1 frequent and consistent IEC messages from multiple media channels (mass and interpersonal channels, including the radio, a mobile information van, and CHI team, and 2 community heads’ participation in the CHI scheme promotion. Education was the only significantly influential socio-demographic determinant of knowledge and enrolment among household heads. The relatively low effects of the IEC campaign on CHI enrolment are indicative of other important IEC mediating factors, which should be taken into account in future CHI campaign evaluation. Conclusion : The study concludes that an IEC campaign is crucial to improving the understanding of the CHI scheme concept, which is an enabler to enrolment, and should be integrated into scheme designs and evaluations.

5 CFR 950.103 - Establishing a local campaign.

Science.gov (United States)

2010-01-01

... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Establishing a local campaign. 950.103... PRIVATE VOLUNTARY ORGANIZATIONS General Provisions § 950.103 Establishing a local campaign. (a) The Director establishes and maintains the official list of local campaigns and the geographical area each...

5 CFR 734.205 - Participation in political campaigns.

Science.gov (United States)

2010-01-01

... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Participation in political campaigns. 734... in political campaigns. Subject to the prohibitions in § 734.306, an employee may: (a) Display... candidate or a candidate for political party office in a political advertisement, broadcast, campaign...

Earned Media and Public Engagement With CDC’s "Tips From Former Smokers" Campaign: An Analysis of Online News and Blog Coverage

Science.gov (United States)

Kornfield, Rachel; Szczypka, Glen; Vera, Lisa; Emery, Sherry

2015-01-01

Background In March 2012, the US Centers for Disease Control and Prevention (CDC) launched the first-ever paid national tobacco education campaign. At a cost of US $54 million, “Tips from Former Smokers” (Tips) ran for 3 months across multiple media, depicting the suffering experienced by smokers and their families in graphic detail. The potential impact and reach of the Tips campaign was not limited to that achieved through paid media placements. It was also potentially extended through “earned media”, including news and blog coverage of the campaign. Such coverage can shape public understanding of and facilitate public engagement with key health issues. Objective To better understand the contribution of earned media to the public’s engagement with health issues in the current news media environment, we examined the online “earned media” and public engagement generated by one national public health campaign. Methods We constructed a purposive sample of online media coverage of the CDC’s 2012 Tips from Former Smokers television campaign, focusing on 14 influential and politically diverse US news outlets and policy-focused blogs. We identified relevant content by combining campaign and website-specific keywords for 4 months around the campaign release. Each story was coded for content, inclusion of multimedia, and measures of audience engagement. Results The search yielded 36 stories mentioning Tips, of which 27 were focused on the campaign. Story content between pieces was strikingly similar, with most stories highlighting the same points about the campaign’s content, cost, and potential impact. We saw notable evidence of audience engagement; stories focused on Tips generated 9547 comments, 8891 Facebook “likes”, 1027 tweets, and 505 story URL shares on Facebook. Audience engagement varied by story and site, as did the valence and relevance of associated audience comments. Comments were most oppositional on CNN and most supportive on Yahoo

Lessons Learned During the Recent ɛ Aurigae Eclipse Observing Campaign

Science.gov (United States)

Stencel, R. E.

2012-06-01

(Abstract only) The eighteen-month-long eclipse of the third-magnitude star, epsilon Aurigae, is forecast to end during May 2011, based on six eclipse events, in 2010, 1982, 1955, 1930, 1902, and 1874. In partnership with AAVSO, Hopkins Phoenix Observatory, and others, we have organized observing campaigns during the past several years in order to maximize data acquired during this rare event and to promote reporting and analysis of observations of all kinds. Hundreds of registered participants have signed up for alert notices and newsletters, and many dozens of observers have contributed photometry, spectra, and ideas to the ongoing effort - see websites: www.CitizenSky.org and www.hposoft.com/Campaign09.html. In this presentation, I will provide an update on the participation leading to extensive photometric results. Similarly, bright star spectroscopy has greatly benefited from small telescope plus spectrometer capabilities, now widely available, that complement traditional but less-frequent large telescope high dispersion work. Polarimetry provided key insights during the last eclipse, and we promoted the need for new data using this method. Finally, interferometry has come of age since the last eclipse, leading to the direct detection of the transiting dark disk causing the eclipse. Along with these traditional measurements, I will outline campaign-related efforts to promote Citizen Science opportunities among the public. Support for these efforts derives in part from AAVSO/NSF-Informal Science Education, NSF AAG grant 10-16678, and a bequest to the University of Denver Astronomy Program by alumnus William Herschel Womble, for which I am grateful.

Lessons Learned During the Recent Epsilon Aurigae Eclipse Observing Campaign

Science.gov (United States)

Stencel, Robert E.

2011-05-01

The 18 month long eclipse of the 3rd magnitude star, epsilon Aurigae, is forecast to end during May 2011, based on six eclipse events, in 2010, 1982, 1955, 1930, 1902 and 1874. In partnership with AAVSO, Hopkins Phoenix Observatory and others, we have organized observing campaigns during the past several years in order to maximize data acquired during this rare event and to promote reporting and analysis of observations of all kinds. Hundreds of registered participants have signed up for alert notices and newsletters, and many dozens of observers have contributed photometry, spectra and ideas to the ongoing effort - see websites: www.CitizenSky.org and www.hposoft.com/Campaign09.html . In this presentation, I will provide an update on the participation leading to extensive photometric results. Similarly, bright star spectroscopy has greatly benefited from small telescope plus spectrometer capabilities, now widely available, that complement traditional but less-frequent large telescope high dispersion work. Polarimetry provided key insights during the last eclipse, and we promoted the need for new data using this method. Finally, interferometry has come of age since the last eclipse, leading to the direct detection of the transiting dark disk causing the eclipse. Along with these traditional measurements, I will outline campaign-related efforts to promote Citizen Science opportunities among the public. Support for these efforts derives in part from AAVSO/NSF-Informal Science Education, NSF AAG grant 10-16678 and a bequest to the University of Denver Astronomy Program by alumnus William Herschel Womble, for which I am grateful.

AAU-DLR 2010 Indoor Measurement Campaign

DEFF Research Database (Denmark)

Steinböck, Gerhard; Pedersen, Troels; Wang, Wei

2011-01-01

A measurement campaign, not part of the WHERE2 project, with the focus on indoor multilink and reverberant in-room channels was conducted by DLR and AAU. The measurement data is used from both parties within the WHERE2 project and can be shared upon request. The measurement campaign has two main...... Channels". For the measurement campaign the measurement platform for time-variant wireless channels from DLR was used. The high spatial resolution of the platform allows for combining several transmitter positions to a virtual array. Together with the circular receiver array, this enables a bi...

Find Cancer Early: Evaluation of a Community Education Campaign to Increase Awareness of Cancer Signs and Symptoms in People in Regional Western Australians.

Science.gov (United States)

Croager, Emma Jane; Gray, Victoria; Pratt, Iain Stephen; Slevin, Terry; Pettigrew, Simone; Holman, C D'arcy; Bulsara, Max; Emery, Jon

2018-01-01

Cancer outcomes for people living in rural and remote areas are worse than for those living in urban areas. Although access to and quality of cancer treatment are important determinants of outcomes, delayed presentation has been observed in rural patients. Formative research with people from rural Western Australia (WA) led to the Find Cancer Early campaign. Find Cancer Early was delivered in three regions of WA, with two other regions acting as controls. Staff delivered the campaign using a community engagement approach, including promotion in local media. Television communications were not used to minimize contamination in the control regions. The campaign evaluation was undertaken at 20 months via a computer-assisted telephone interview (CATI) survey comparing campaign and control regions. The primary outcome variable was knowledge of cancer signs and symptoms. Recognition and recall of Find Cancer Early and symptom knowledge were higher in the campaign regions. More than a quarter of those who were aware of the campaign reported seeing the GP as a result of their exposure. Despite limited use of mass media, Find Cancer Early successfully improved knowledge of cancer symptoms and possibly led to changes in behavior. Social marketing campaigns using community development can raise awareness and knowledge of a health issue in the absence of television advertising.

Culturally and linguistically diverse population health social marketing campaigns in Australia: a consideration of evidence and related evaluation issues.

Science.gov (United States)

Milat, Andrew J; Carroll, Tom E; Taylor, Jennifer J

2005-04-01

This paper describes a review of population health social marketing campaigns targeting culturally and linguistically diverse (CLD) communities in Australia in order to identify characteristics of effective CLD campaigns. Literature on CLD population health social marketing was identified from electronic searches of databases in August 2004. At the same time, the grey literature was examined by searching the Internet and talking to Australian experts in the fields of CLD social marketing and CLD research. Eight studies met the search criteria, four from the published literature. Two studies that employed prepost evaluation designs provided tentative support for the potential efficacy of CLD social marketing strategies. The remaining studies did not allow for causal attribution as they used post-campaign only or process evaluations. Studies did, however, show that CLD communities access campaign-related information from both mainstream and ethnic media channels. In addition, Vietnamese respondents were more likely to access campaign messages through ethnic radio and Chinese respondents through ethnic press. There is insufficient evidence to clearly identify the characteristics of effective CLD campaigns. Campaign evaluation designs used to evaluate social marketing strategies targeting CLD communities in Australia are generally weak, but there is tentative evidence supporting the potential efficacy of these strategies in some Australian settings.

Campaigning for Children's Oral Health: A Case Study

Science.gov (United States)

Vaughan, Kate

2009-01-01

Arguably, the ultimate application of evidenced-based communications is translating the research recommendations into a full-fledged media campaign. This article explains the development and implementation of Watch Your Mouth, a campaign based on FrameWorks Institute's research on children's oral health. To date, this innovative campaign has been…

Impact of a hand hygiene campaign in a tertiary hospital in South Korea on the rate of hospital-onset methicillin-resistant Staphylococcus aureus bacteremia and economic evaluation of the campaign.

Science.gov (United States)

Chun, June Young; Seo, Hye Kyung; Kim, Min-Kyung; Shin, Myoung Jin; Kim, Su Young; Kim, Moonsuk; Kim, Chung-Jong; Song, Kyoung-Ho; Kim, Eu Suk; Lee, Heeyoung; Kim, Hong Bin

2016-12-01

Hand hygiene (HH) is the most important factor affecting health care-associated infections. We introduced a World Health Organization HH campaign in October 2010. The monthly procurement of hand sanitizers per 1,000 patient days was calculated, and the monthly incidence of methicillin-resistant Staphylococcus aureus bacteremia (MRSAB), classified into community- and hospital-onset (HO), was measured from a microbiologic laboratory database. Trends of MRSAB incidence were assessed using Bayesian structural time series models. A cost-benefit analysis was also performed based on the economic burden of HO MRSAB in Korea. Procurement of hand sanitizers increased 134% after the intervention (95% confidence interval [CI], 120%-149%), compared with the preintervention period (January 2008-September 2010). In the same manner, HH compliance improved from 33.2% in September 2010 to 92.2% after the intervention. The incidence of HO MRSAB per 100,000 patient days decreased 33% (95% CI, -57% to -7.8%) after the intervention. Because there was a calculated reduction of 65 HO MRSAB cases during the intervention period, the benefit outweighed the cost (total benefit [$851,565]/total cost [$167,495] = 5.08). Implementation of the HH campaign led to increased compliance and significantly reduced HO MRSAB incidence; it was also cost saving. Copyright © 2016 Association for Professionals in Infection Control and Epidemiology, Inc. Published by Elsevier Inc. All rights reserved.

29 CFR 452.69 - Expenses of campaign literature.

Science.gov (United States)

2010-07-01

... 29 Labor 2 2010-07-01 2010-07-01 false Expenses of campaign literature. 452.69 Section 452.69... AND DISCLOSURE ACT OF 1959 Campaign Safeguards § 452.69 Expenses of campaign literature. Each... is no requirement that the union distribute the literature of the candidate free of charge. In the...

December 1993 National Drunk and Drugged Driving (3D) Prevention Month: Program Planner.

Science.gov (United States)

National Highway Traffic Safety Administration (DOT), Washington, DC.

This program planner's kit is based on the experiences of the first 12 years of the National Drunk and Drugged Driving (3D) Prevention Month program and provides practical advice to help readers plan activities for this year's campaign. Included in the kit is a background and resource guide that explains the background and goals of the program and…

The #BTW17 Twitter Dataset–Recorded Tweets of the Federal Election Campaigns of 2017 for the 19th German Bundestag

Directory of Open Access Journals (Sweden)

Nane Kratzke

2017-10-01

Full Text Available The German Bundestag elections are the most important elections in Germany. This dataset comprises Twitter interactions related to German politicians of the most important political parties over several months in the (pre-phase of the German federal election campaigns in 2017. The Twitter accounts of more than 360 politicians were followed for four months. The collected data comprise a sample of approximately 10 GB of Twitter raw data, and they cover more than 120,000 active Twitter users and more than 1,200,000 recorded tweets. Even without sophisticated data analysis techniques, it was possible to deduce a likely political party proximity for more than half of these accounts simply by looking at the re-tweet behavior. This might be of interest for innovative data-driven party campaign strategists in the future. Furthermore, it is observable, that, in Germany, supporters and politicians of populist parties make use of Twitter much more intensively and aggressively than supporters of other parties. Furthermore, established left-wing parties seem to be more active on Twitter than established conservative parties. The dataset can be used to study how political parties, their followers and supporters make use of social media channels in political election campaigns and what kind of content is shared.

Social Media Use for Public Health Campaigning in a Low Resource Setting: The Case of Waterpipe Tobacco Smoking

Directory of Open Access Journals (Sweden)

Mohammed Jawad

2015-01-01

Full Text Available Introduction. Waterpipe tobacco smoking prevalence is increasing worldwide despite its documented health effects. A general belief that it is less harmful than cigarettes may be fuelled by the lack of media campaigns highlighting its health effects. We aimed to create and assess the impact of a social media campaign about dangers of waterpipe smoking. Methods. The “ShishAware” campaign included three social media (Facebook, Twitter, and YouTube and a website. Nine months after launch we collected data to assess use of, and reaction to, our media accounts. Results. Requiring limited maintenance resources, Facebook attracted campaign supporters but YouTube attracted opposers. Twitter enabled the most organisation-based contact but Facebook was the most interactive medium. Facebook users were more likely to “like” weekday than weekend statuses and more likely to comment on “shisha fact” than “current affairs” statuses. Follower subscription increased as our posting rate increased. Our YouTube video gained 19,428 views (from all world continents and 218 comments (86% from pro-waterpipe smokers. Conclusions. Social media campaigns can be created and maintained relatively easily. They are innovative and have the potential for wide and rapid diffusion, especially towards target audiences. There is a need for more rigorous evaluation of their effects, particularly among the youth.

Teaching the Public Relations Campaigns Course.

Science.gov (United States)

Worley, Debra A.

2001-01-01

Argues for a Campaign Planning Course in the undergraduate public relations major. Discusses nine course objectives. Describes five phases of campaign planning and implementation, how the phase approach includes important course topics, and how it fulfills course objectives. Describes how student groups work with actual clients throughout the…

Marketing Social Service Programs Using Political Campaign Technology.

Science.gov (United States)

Bynum, Peter

1991-01-01

Discusses how human services agencies can use strategies and information technologies similar to those used in political campaigns to identify needs and attitudes for social services campaigns. Marketing for social services programs is described, and the use of computers for a political campaign and for a teenage pregnancy program is compared.…

Status Report on the Development of Research Campaigns

Energy Technology Data Exchange (ETDEWEB)

Baer, Donald R.; Baker, Scott E.; Washton, Nancy M.; Linggi, Bryan E.

2013-06-30

Research campaigns were conceived as a means to focus EMSL research on specific scientific questions. Campaign will help fulfill the Environmental Molecular Sciences Laboratory (EMSL) strategic vision to develop and integrate, for use by the scientific community, world leading capabilities that transform understanding in the environmental molecular sciences and accelerate discoveries relevant to the Department of Energy’s (DOE’s) missions. Campaigns are multi-institutional multi-disciplinary projects with scope beyond those of normal EMSL user projects. The goal of research campaigns is to have EMSL scientists and users team on the projects in the effort to accelerate progress and increase impact in specific scientific areas by focusing user research, EMSL resources, and expertise in those areas. This report will give a history and update on the progress of those campaigns.

Challenges and opportunities for dietary campaigns

DEFF Research Database (Denmark)

Bech-Larsen, Tino; Aschemann-Witzel, Jessica; Verbeke, Wim

2013-01-01

The objective of our research was to explore and discuss the challenges and opportunities inherent to the management of public healthy eating campaigns. The discussion is based on a study of campaign managers’ perceptions of nine successfully implemented European healthy eating campaigns. Based...... on these interviews, we suggest that social marketing compared to commercial food marketing is not necessarily at a disadvantage; rather, social marketers working to promote healthy eating can benefit from the formation of alliances with public and private partners, the empowerment of their targets and of those who...... influence the targets, the development of credible and emotive messages and relationships with media and public institutions....

Measurement of the ratio of hydrogen to deuterium at the KSTAR 2009 experimental campaign

International Nuclear Information System (INIS)

Kwak, Jong-Gu; Wang, Son Jong; Kim, Sun Ho; Park, Jae Min; Na, Hoon Kyun

2010-01-01

The control of the ratio of hydrogen to the deuterium is one of the very important issues for ion cyclotron range of frequency (ICRF) minority heating as well as the plasma wall interaction in the tokamak. The ratio of hydrogen to deuterium during the tokamak shot was deduced from the emission spectroscopy measurements during the KSTAR 2009 experimental campaign. Graphite tiles were used for the plasma facing components (PFCs) at KSTAR and its surface area exposed to the plasma was about 11 m 2 . The data showed that it remained as high as around 50% during the campaign period because graphite tiles were exposed to the air for about two months and the hydrogen contents at the tiles are not fully pumped out due to the lack of baking on the PFC in the 2009 campaign. The validation of the spectroscopy method was checked by using the Zeeman effects and the ratio of hydrogen to the deuterium is compared with results from the residual gas analysis. During the tokamak shot, the ratio is low below 10% initially and saturated after around 1 s. When there is a hydrogen injection to the vessel via ion cyclotron wall conditioning and the boronization process where the carbone is used, the ratio of the hydrogen to the deuterium is increased by up to 100% and it recovers to around 50% after one day of operation. However it does not decrease below 50% at the end of the experimental campaign. It was found that the full baking on the PFC (with a high temperature and sufficient vacuum pumping) is required for the ratio control which guarantees the efficient ICRF heating at the KSTAR 2010 experimental campaign.

Political Reputations and Campaign Promises

OpenAIRE

Aragones, Enriqueta; Palfrey, Thomas R.; Postlewaite, Andrew

2006-01-01

We analyze conditions under which candidates' reputations may affect voters' beliefs over what policy will be implemented by the winning candidate of an election. We develop a model of repeated elections with complete information in which candidates are purely ideological. We analyze an equilibrium in which voters' strategies involve a credible threat to punish candidates who renege on their campaign promises and in which all campaign promises are believed by voters and honored by candidates....

Reaching Non-Traditional and Under-Served Communities through Global Astronomy Month Programs

Science.gov (United States)

Simmons, Michael

2013-01-01

Global Astronomy Month (GAM), organized each year by Astronomers Without Borders (AWB), has become the world's largest annual celebration of astronomy. Launched as a follow-up to the unprecedented success of the 100 Hours of Astronomy Cornerstone Project of IYA2009, GAM quickly attracted not only traditional partners in astronomy and space science outreach, but also unusual partners from very different fields. GAM's third annual edition, GAM2012, included worldwide programs for the sight-impaired, astronomy in the arts, and other non-traditional programs. The special planetarium program, OPTICKS, combined elements such as Moonbounce (sending images to the Moon and back) and artistic elements in a unique presentation of the heavens. Programs were developed to present the heavens to the sight-impaired as well. The Cosmic Concert, in which a new musical piece is composed each year, combined with background images of celestial objects, and presented during GAM, has become an annual event. Several astronomy themed art video projects were presented online. AWB's Astropoetry Blog held a very successful contest during GAM2012 that attracted more than 70 entries from 17 countries. Students were engaged by participation in special GAM campaigns of the International Asteroid Search Campaign. AWB and GAM have both developed into platforms where innovative programs can develop, and interdisciplinary collaborations can flourish. As AWB's largest program, GAM brings the audience and resources that provide a boost for these new types of programs. Examples, lessons learned, new projects, and plans for the future of AWB and GAM will be presented.

Astrobiology Field Research in Moon/Mars Analogue Environments: Preface

Science.gov (United States)

Foing, B. H.; Stoker, C.; Ehrenfreund, P.

2011-01-01

Extreme environments on Earth often provide similar terrain conditions to landing/operation sites on Moon and Mars. Several field campaigns (EuroGeoMars2009 and DOMMEX/ILEWG EuroMoonMars from November 2009 to March 2010) were conducted at the Mars Desert Research Station (MDRS) in Utah. Some of the key astrobiology results are presented in this special issue on Astrobiology field research in Moon/Mars analogue environments relevant to investigate the link between geology, minerals, organics and biota. Preliminary results from a multidisciplinary field campaign at Rio Tinto in Spain are presented.

Energy efficiency public service advertising campaign

Energy Technology Data Exchange (ETDEWEB)

Gibson-Grant, Amanda [Advertising Council, New York, NY (United States)

2015-06-12

The Advertising Council (“the Ad Council”) and The United States Department of Energy (DOE) created and launched a national public service advertising campaign designed to promote energy efficiency. The objective of the Energy Efficiency campaign was to redefine how consumers approach energy efficiency by showing that saving energy can save homeowners money.

The effect a of community-based social marketing campaign on recruitment and retention of low-income groups into physical activity programmes - a controlled before-and-after study

Directory of Open Access Journals (Sweden)

Withall Janet

2012-10-01

Full Text Available Abstract Background The beneficial effect of physical activity for the prevention of a range of chronic diseases is widely acknowledged. These conditions are most prevalent in low-income groups where physical activity levels are consistently lower. Social marketing is the government’s recommended approach to promoting physical activity but evidence of its effectiveness is limited. The purpose of this study was to examine the effect of a social marketing campaign on the monthly recruitment, attendance and retention levels at a community-based physical activity programme in a low income area. Methods A six-month social marketing campaign was designed and delivered in a highly-deprived suburban neighbourhood. Analysis of variance was used to assess effects on recruitment and attendance. χ2 tests of independence were used to compare dropouts and adherers and effectiveness of recruitment mechanisms. Percentages were used to compare adherence rates at intervention, pre-existing sessions in the intervention area and control area sessions. Results Attendance data were collected weekly and presented and analysed monthly to provide a view of changing participation over the six month intervention period, as compared to attendance at pre-existing sessions in the intervention area and in a control area. Recruitment into intervention sessions was significantly greater than into pre-existing and control area sessions in Month 1 (18.13v1.04 p = .007, 18.13v.30 p=.005, Month 5 (3.45v.84 p=.007, 3.45v.30 p Conclusions Direct comparisons with other programmes were difficult due to a lack of standard definitions of recruitment and adherence and limited reporting of findings. However when compared to pre-existing sessions and sessions delivered in a control area, monthly attendance patterns indicated that a reasonably well funded social marketing campaign increased recruitment into exercise sessions, maintained good levels of attendance and reasonable levels

Australian Soil Moisture Field Experiments in Support of Soil Moisture Satellite Observations

Science.gov (United States)

Kim, Edward; Walker, Jeff; Rudiger, Christopher; Panciera, Rocco

2010-01-01

Large-scale field campaigns provide the critical fink between our understanding retrieval algorithms developed at the point scale, and algorithms suitable for satellite applications at vastly larger pixel scales. Retrievals of land parameters must deal with the substantial sub-pixel heterogeneity that is present in most regions. This is particularly the case for soil moisture remote sensing, because of the long microwave wavelengths (L-band) that are optimal. Yet, airborne L-band imagers have generally been large, heavy, and required heavy-lift aircraft resources that are expensive and difficult to schedule. Indeed, US soil moisture campaigns, have been constrained by these factors, and European campaigns have used non-imagers due to instrument and aircraft size constraints. Despite these factors, these campaigns established that large-scale soil moisture remote sensing was possible, laying the groundwork for satellite missions. Starting in 2005, a series of airborne field campaigns have been conducted in Australia: to improve our understanding of soil moisture remote sensing at large scales over heterogeneous areas. These field data have been used to test and refine retrieval algorithms for soil moisture satellite missions, and most recently with the launch of the European Space Agency's Soil Moisture Ocean Salinity (SMOS) mission, to provide validation measurements over a multi-pixel area. The campaigns to date have included a preparatory campaign in 2005, two National Airborne Field Experiments (NAFE), (2005 and 2006), two campaigns to the Simpson Desert (2008 and 2009), and one Australian Airborne Cal/val Experiment for SMOS (AACES), just concluded in the austral spring of 2010. The primary airborne sensor for each campaign has been the Polarimetric L-band Microwave Radiometer (PLMR), a 6-beam pushbroom imager that is small enough to be compatible with light aircraft, greatly facilitating the execution of the series of campaigns, and a key to their success. An

American Political Discourse: Irony in Pre-Election Campaign 2016

Directory of Open Access Journals (Sweden)

Анна Александровна Горностаева

2016-12-01

Full Text Available This article represents the analysis of American modern political discourse, mainly the field connected with the pre-election campaign 2016. It explores primary genres of political discourse (speeches, announcements, debates, party programmes, as well as secondary genres (commentaries, discussions, interpretation, political interviews. Owing to the fact that political communication embraces the whole range of informal political processes in society, the field of research includes the so-called informal political socializing. The aim of the paper is to study the use of irony and its functions in political discourse. The data used for the study were taken from candidates’ speeches, interviews with political and public figures, and recent witty sayings/comments. The study is based on the theory of critical discourse analysis (M. Bilig 2007, Teun A. van Dijk 2009, N. Fairclough 1996, P. Graham 2007, J. Lemke 2007, S. Scollon 2007, political discourse analysis (A. Beard 2001, D. Ponton 2011 etc. and theory of irony (L. Alba-Juez 2014, S. Attardo 2007, R. Giora 2001, 2003, L. Hutcheon 2005, B. Komlosi 2010 etc.. The analysis showed that irony is a frequent communicative strategy used by politicians in pre-election campaigns, it performs different functions, such as aggression, defense, entertainment and some others and plays a positive role in commucation with the audience. When used expertly, irony contributes to making political discourse more expressive and convincing. An ironic politician is a better manipulator of public opinion than one unable to use irony.

Political Campaigns Get Personal with Students

Science.gov (United States)

Hermes, J. J.

2007-01-01

On Election Day in 2006, some students at the University of Texas at Austin were prodded by startlingly personal calls from Democratic Party supporters. As political campaigns look to corral young voters, those calls could be a harbinger of things to come in 2008: campaigns going after students through contact information that public colleges are…

Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign

OpenAIRE

Davis, Kevin C; Shafer, Paul R; Rodes, Robert; Kim, Annice; Hansen, Heather; Patel, Deesha; Coln, Caryn; Beistle, Diane

2016-01-01

Background Federal and state public health agencies in the United States are increasingly using digital advertising and social media to promote messages from broader multimedia campaigns. However, little evidence exists on population-level campaign awareness and relative cost efficiencies of digital advertising in the context of a comprehensive public health education campaign. Objective Our objective was to compare the impact of increased doses of digital video and television advertising fro...

Standardisation of a European measurement method for organic carbon and elemental carbon in ambient air: results of the field trial campaign and the determination of a measurement uncertainty and working range.

Science.gov (United States)

Brown, Richard J C; Beccaceci, Sonya; Butterfield, David M; Quincey, Paul G; Harris, Peter M; Maggos, Thomas; Panteliadis, Pavlos; John, Astrid; Jedynska, Aleksandra; Kuhlbusch, Thomas A J; Putaud, Jean-Philippe; Karanasiou, Angeliki

2017-10-18

The European Committee for Standardisation (CEN) Technical Committee 264 'Air Quality' has recently produced a standard method for the measurements of organic carbon and elemental carbon in PM 2.5 within its working group 35 in response to the requirements of European Directive 2008/50/EC. It is expected that this method will be used in future by all Member States making measurements of the carbonaceous content of PM 2.5 . This paper details the results of a laboratory and field measurement campaign and the statistical analysis performed to validate the standard method, assess its uncertainty and define its working range to provide clarity and confidence in the underpinning science for future users of the method. The statistical analysis showed that the expanded combined uncertainty for transmittance protocol measurements of OC, EC and TC is expected to be below 25%, at the 95% level of confidence, above filter loadings of 2 μg cm -2 . An estimation of the detection limit of the method for total carbon was 2 μg cm -2 . As a result of the laboratory and field measurement campaign the EUSAAR2 transmittance measurement protocol was chosen as the basis of the standard method EN 16909:2017.

Find Cancer Early: Evaluation of a Community Education Campaign to Increase Awareness of Cancer Signs and Symptoms in People in Regional Western Australians

Directory of Open Access Journals (Sweden)

Emma Jane Croager

2018-02-01

Full Text Available IntroductionCancer outcomes for people living in rural and remote areas are worse than for those living in urban areas. Although access to and quality of cancer treatment are important determinants of outcomes, delayed presentation has been observed in rural patients.MethodsFormative research with people from rural Western Australia (WA led to the Find Cancer Early campaign. Find Cancer Early was delivered in three regions of WA, with two other regions acting as controls. Staff delivered the campaign using a community engagement approach, including promotion in local media. Television communications were not used to minimize contamination in the control regions. The campaign evaluation was undertaken at 20 months via a computer-assisted telephone interview (CATI survey comparing campaign and control regions. The primary outcome variable was knowledge of cancer signs and symptoms.ResultsRecognition and recall of Find Cancer Early and symptom knowledge were higher in the campaign regions. More than a quarter of those who were aware of the campaign reported seeing the GP as a result of their exposure.ConclusionDespite limited use of mass media, Find Cancer Early successfully improved knowledge of cancer symptoms and possibly led to changes in behavior. Social marketing campaigns using community development can raise awareness and knowledge of a health issue in the absence of television advertising.

EAGLE 2006 – Multi-purpose, multi-angle and multi-sensor in-situ and airborne campaigns over grassland and forest

Directory of Open Access Journals (Sweden)

Z. Su

2009-06-01

Full Text Available EAGLE2006 – an intensive field campaign for the advances in land surface hydrometeorological processes – was carried out in the Netherlands from 8th to 18th June 2006, involving 16 institutions with in total 67 people from 16 different countries. In addition to the acquisition of multi-angle and multi-sensor satellite data, several airborne instruments – an optical imaging sensor, an imaging microwave radiometer, and a flux airplane – were deployed and extensive ground measurements were conducted over one grassland site at Cabauw and two forest sites at Loobos and Speulderbos in the central part of the Netherlands. The generated data set is both unique and urgently needed for the development and validation of models and inversion algorithms for quantitative land surface parameter estimation and land surface hydrometeorological process studies. EAGLE2006 was led by the Department of Water Resources of the International Institute for Geo-Information Science and Earth Observation (ITC and originated from the combination of a number of initiatives supported by different funding agencies. The objectives of the EAGLE2006 campaign were closely related to the objectives of other European Space Agency (ESA campaign activities (SPARC2004, SEN2FLEX2005 and especially AGRISAR2006. However, one important objective of the EAGLE2006 campaign is to build up a data base for the investigation and validation of the retrieval of bio-geophysical parameters, obtained at different radar frequencies (X-, C- and L-Band and at hyperspectral optical and thermal bands acquired simultaneously over contrasting vegetated fields (forest and grassland. As such, all activities were related to algorithm development for future satellite missions such as the Sentinels and for validation of retrievals of land surface parameters with optical and thermal and microwave sensors onboard current and future satellite missions. This contribution describes the campaign objectives and

Heart Health: The Heart Truth Campaign 2009

Science.gov (United States)

... Bar Home Current Issue Past Issues Cover Story Heart Health The Heart Truth Campaign 2009 Past Issues / Winter 2009 Table ... one of the celebrities supporting this year's The Heart Truth campaign. Both R&B singer Ashanti (center) ...

Evaluation of Kentucky's "Click It or Ticket" 2008 campaign.

Science.gov (United States)

2008-07-01

The objective of this report was to document the results of the "Click It or Ticket" 2008 campaign in Kentucky. The campaign involved a combination of earned media, paid media, and enforcement. : The evaluation of the campaign included documenting th...

Predicting Intentions to Breastfeed for Three Months, Six Months, and One Year Using the Theory of Planned Behavior and Body Satisfaction.

Science.gov (United States)

Johnson-Young, Elizabeth A

2018-02-27

Breastfeeding is one of the top maternal priorities for many organizations, including the World Health Organization (WHO), The American Academy of Pediatrics (AAP), and the Center for Disease Control (CDC). Focusing on the goals of Healthy People 2020, as well as the recommendations of other organizations, this paper investigates the impacts on women's intentions to breastfeed newborns for 3 months, 6 months, and 1 year. This research used the theory of planned behavior (TPB) as a model to predict intentions for each duration of time. Body satisfaction was included as a moderating variable given research demonstrating a possible connection of body satisfaction to breastfeeding. A survey of 156 pregnant women was conducted. Results demonstrated the importance of the three TPB measures in predicting intentions. Further, significant interactions between body satisfaction and attitudes, as well as body satisfaction and subjective norms were present in predicting intentions to exclusively breastfeed one's baby from infant to 6 months of age. Theoretical implications are discussed, as well as practical implications for breastfeeding interventions and campaigns.

Television campaign.

Science.gov (United States)

2006-01-01

Virginia Hospital Center embarked on a branding effort in hopes of raising customer awareness of the hospital's state-of-the-art technologies in advanced medical care. The campaign launched a new phase of TV spots that highlight the facility's advanced services, such as the computed tomography angiogram, the argon plasma coagulator, and heart valve replacement surgery.

A Laboratory of Extremophiles: Iceland Coordination Action for Research Activities on Life in Extreme Environments (CAREX Field Campaign

Directory of Open Access Journals (Sweden)

Robert Hänsch

2013-02-01

Full Text Available Existence of life in extreme environments has been known for a long time, and their habitants have been investigated by different scientific disciplines for decades. However, reports of multidisciplinary research are uncommon. In this paper, we report an interdisciplinary three-day field campaign conducted in the framework of the Coordination Action for Research Activities on Life in Extreme Environments (CAREX FP7EU program, with participation of experts in the fields of life and earth sciences. In situ experiments and sampling were performed in a 20 m long hot springs system of different temperature (57 °C to 100 °C and pH (2 to 4. Abiotic factors were measured to study their influence on the diversity. The CO2 and H2S concentration varied at different sampling locations in the system, but the SO2 remained the same. Four biofilms, mainly composed by four different algae and phototrophic protists, showed differences in photosynthetic activity. Varying temperature of the sampling location affects chlorophyll fluorescence, not only in the microbial mats, but plants (Juncus, indicating selective adaptation to the environmental conditions. Quantitative polymerase chain reaction (PCR, DNA microarray and denaturing gradient gel electrophoresis (DGGE-based analysis in laboratory showed the presence of a diverse microbial population. Even a short duration (30 h deployment of a micro colonizer in this hot spring system led to colonization of microorganisms based on ribosomal intergenic spacer (RISA analysis. Polyphasic analysis of this hot spring system was possible due to the involvement of multidisciplinary approaches.

Purex process operation and performance: 1970 thoria campaign

International Nuclear Information System (INIS)

Walser, R.L.

1978-02-01

The Hanford Purex Plant has demonstrated suitability for reprocessing irradiated thoria (ThO 2 ) target elements on a campaign basis. A 1965 process test and major production campaigns conducted in 1966 and 1970 recovered nitrate solution form products totaling approximately 565 tons of thorium and 820 kilograms of 233 U. The overall recoveries for the 1970 campaign based on reactor input data were 94.9 percent for thorium and 95.2 percent for uranium. The primary function of the Hanford Purex Plant is reprocessing of irradiated uranium fuel elements to separate and purify uranium, plutonium and neptunium. Converting the plant to thoria reprocessing required major process development work and equipment modifications. The operation and performance of the Plant during the 1970 thoria reprocessing campaign is discussed in this report. The discussion includes background information on the process and equipment, problems encountered, and changes recommended for future campaigns

Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign

Science.gov (United States)

Shafer, Paul R; Rodes, Robert; Kim, Annice; Hansen, Heather; Patel, Deesha; Coln, Caryn; Beistle, Diane

2016-01-01

Background Federal and state public health agencies in the United States are increasingly using digital advertising and social media to promote messages from broader multimedia campaigns. However, little evidence exists on population-level campaign awareness and relative cost efficiencies of digital advertising in the context of a comprehensive public health education campaign. Objective Our objective was to compare the impact of increased doses of digital video and television advertising from the 2013 Tips From Former Smokers (Tips) campaign on overall campaign awareness at the population level. We also compared the relative cost efficiencies across these media platforms. Methods We used data from a large national online survey of approximately 15,000 US smokers conducted in 2013 immediately after the conclusion of the 2013 Tips campaign. These data were used to compare the effects of variation in media dose of digital video and television advertising on population-level awareness of the Tips campaign. We implemented higher doses of digital video among selected media markets and randomly selected other markets to receive similar higher doses of television ads. Multivariate logistic regressions estimated the odds of overall campaign awareness via digital or television format as a function of higher-dose media in each market area. All statistical tests used the .05 threshold for statistical significance and the .10 level for marginal nonsignificance. We used adjusted advertising costs for the additional doses of digital and television advertising to compare the cost efficiencies of digital and television advertising on the basis of costs per percentage point of population awareness generated. Results Higher-dose digital video advertising was associated with 94% increased odds of awareness of any ad online relative to standard-dose markets (Pdigital advertising was associated with a marginally nonsignificant increase (46%) in overall campaign awareness regardless of

Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign.

Science.gov (United States)

Davis, Kevin C; Shafer, Paul R; Rodes, Robert; Kim, Annice; Hansen, Heather; Patel, Deesha; Coln, Caryn; Beistle, Diane

2016-09-14

Federal and state public health agencies in the United States are increasingly using digital advertising and social media to promote messages from broader multimedia campaigns. However, little evidence exists on population-level campaign awareness and relative cost efficiencies of digital advertising in the context of a comprehensive public health education campaign. Our objective was to compare the impact of increased doses of digital video and television advertising from the 2013 Tips From Former Smokers (Tips) campaign on overall campaign awareness at the population level. We also compared the relative cost efficiencies across these media platforms. We used data from a large national online survey of approximately 15,000 US smokers conducted in 2013 immediately after the conclusion of the 2013 Tips campaign. These data were used to compare the effects of variation in media dose of digital video and television advertising on population-level awareness of the Tips campaign. We implemented higher doses of digital video among selected media markets and randomly selected other markets to receive similar higher doses of television ads. Multivariate logistic regressions estimated the odds of overall campaign awareness via digital or television format as a function of higher-dose media in each market area. All statistical tests used the .05 threshold for statistical significance and the .10 level for marginal nonsignificance. We used adjusted advertising costs for the additional doses of digital and television advertising to compare the cost efficiencies of digital and television advertising on the basis of costs per percentage point of population awareness generated. Higher-dose digital video advertising was associated with 94% increased odds of awareness of any ad online relative to standard-dose markets (Pdigital advertising was associated with a marginally nonsignificant increase (46%) in overall campaign awareness regardless of media format (P=.09). Higher

Intervene before leaving: clustered lot quality assurance sampling to monitor vaccination coverage at health district level before the end of a yellow fever and measles vaccination campaign in Sierra Leone in 2009

Directory of Open Access Journals (Sweden)

Pezzoli Lorenzo

2012-06-01

Full Text Available Abstract Background In November 2009, Sierra Leone conducted a preventive yellow fever (YF vaccination campaign targeting individuals aged nine months and older in six health districts. The campaign was integrated with a measles follow-up campaign throughout the country targeting children aged 9–59 months. For both campaigns, the operational objective was to reach 95% of the target population. During the campaign, we used clustered lot quality assurance sampling (C-LQAS to identify areas of low coverage to recommend timely mop-up actions. Methods We divided the country in 20 non-overlapping lots. Twelve lots were targeted by both vaccinations, while eight only by measles. In each lot, five clusters of ten eligible individuals were selected for each vaccine. The upper threshold (UT was set at 90% and the lower threshold (LT at 75%. A lot was rejected for low vaccination coverage if more than 7 unvaccinated individuals (not presenting vaccination card were found. After the campaign, we plotted the C-LQAS results against the post-campaign coverage estimations to assess if early interventions were successful enough to increase coverage in the lots that were at the level of rejection before the end of the campaign. Results During the last two days of campaign, based on card-confirmed vaccination status, five lots out of 20 (25.0% failed for having low measles vaccination coverage and three lots out of 12 (25.0% for low YF coverage. In one district, estimated post-campaign vaccination coverage for both vaccines was still not significantly above the minimum acceptable level (LT = 75% even after vaccination mop-up activities. Conclusion C-LQAS during the vaccination campaign was informative to identify areas requiring mop-up activities to reach the coverage target prior to leaving the region. The only district where mop-up activities seemed to be unsuccessful might have had logistical difficulties that should be further investigated and resolved.

Development and evaluation of a youth mental health community awareness campaign – The Compass Strategy

Directory of Open Access Journals (Sweden)

Harris Meredith G

2006-08-01

Full Text Available Abstract Background Early detection and treatment of mental disorders in adolescents and young adults can lead to better health outcomes. Mental health literacy is a key to early recognition and help seeking. Whilst a number of population health initiatives have attempted to improve mental health literacy, none to date have specifically targeted young people nor have they applied the rigorous standards of population health models now accepted as best practice in other health areas. This paper describes the outcomes from the application of a health promotion model to the development, implementation and evaluation of a community awareness campaign designed to improve mental health literacy and early help seeking amongst young people. Method The Compass Strategy was implemented in the western metropolitan Melbourne and Barwon regions of Victoria, Australia. The Precede-Proceed Model guided the population assessment, campaign strategy development and evaluation. The campaign included the use of multimedia, a website, and an information telephone service. Multiple levels of evaluation were conducted. This included a cross-sectional telephone survey of mental health literacy undertaken before and after 14 months of the campaign using a quasi-experimental design. Randomly selected independent samples of 600 young people aged 12–25 years from the experimental region and another 600 from a comparison region were interviewed at each time point. A series of binary logistic regression analyses were used to measure the association between a range of campaign outcome variables and the predictor variables of region and time. Results The program was judged to have an impact on the following variables, as indicated by significant region-by-time interaction effects (p Conclusion We believe this is the first study to apply the rigorous standards of a health promotion model including the use of a control region to a mental health population intervention. The

Evaluation of the National Skin Cancer Campaign: a Swiss experience of Euromelanoma.

Science.gov (United States)

Lieberherr, Sven; Seyed Jafari, S Morteza; Cazzaniga, Simone; Bianchi, Enrica; Schlagenhauff, Bettina; Tscharner, Gion; Hafner, Jürg; Mainetti, Carlo; Lapointe, Anne-Karine; Hunger, Robert E

2017-10-24

Skin cancer is a burden to healthcare and patients worldwide. The incidence of skin cancer has been rising during recent decades and this trend is expected to continue in the future. Numerous risk factors have been identified and prevention strategies developed. The Euromelanoma campaign is a pan-European skin cancer prevention programme, targeted to both primary and secondary prevention of malignant melanoma. The current study aimed to evaluate the results of the Swiss skin cancer screening day 2016. A questionnaire was used to obtain data on characteristics and suspected skin cancers of all participants. Follow-up of patients with suspicious lesions was performed 3 to 6 months later. During the campaign, 2795 people were screened. Of the screened individuals, 157 participants (58% female, 42% male; mean age 58.8 years) underwent further evaluations; 6 cutaneous malignant melanomas, 21 basal cell carcinomas and 2 squamous cell carcinomas were detected. Detection rates were 0.21% for cutaneous melanoma, 0.75% for basal cell carcinoma and 0.07% for squamous cell carcinoma. Our study provides an up-to-date evaluation of the Swiss Euromelanoma campaign 2016. The results are mostly in line with data from other European studies. Considering the morbidity, mortality and financial and social impact of skin cancer, the capacity to raise awareness of risk factors, skin cancer prevention methods and educating high-risk and at-risk individuals, we may assume that a National Screening Day has a crucial impact on the public health system.

The effect a of community-based social marketing campaign on recruitment and retention of low-income groups into physical activity programmes - a controlled before-and-after study.

Science.gov (United States)

Withall, Janet; Jago, Russell; Fox, Kenneth R

2012-10-02

The beneficial effect of physical activity for the prevention of a range of chronic diseases is widely acknowledged. These conditions are most prevalent in low-income groups where physical activity levels are consistently lower. Social marketing is the government's recommended approach to promoting physical activity but evidence of its effectiveness is limited. The purpose of this study was to examine the effect of a social marketing campaign on the monthly recruitment, attendance and retention levels at a community-based physical activity programme in a low income area. A six-month social marketing campaign was designed and delivered in a highly-deprived suburban neighbourhood. Analysis of variance was used to assess effects on recruitment and attendance. χ2 tests of independence were used to compare dropouts and adherers and effectiveness of recruitment mechanisms. Percentages were used to compare adherence rates at intervention, pre-existing sessions in the intervention area and control area sessions. Attendance data were collected weekly and presented and analysed monthly to provide a view of changing participation over the six month intervention period, as compared to attendance at pre-existing sessions in the intervention area and in a control area. Recruitment into intervention sessions was significantly greater than into pre-existing and control area sessions in Month 1 (18.13v1.04 p = .007, 18.13v.30 p=.005), Month 5 (3.45v.84 p=.007, 3.45v.30 pmarketing techniques (posters/outdoor banners/flyers) had the greatest influence on recruitment compared to word of mouth communication (84.5%v15.5%). In months five and six word of mouth influenced 57.5% of new recruits. Direct comparisons with other programmes were difficult due to a lack of standard definitions of recruitment and adherence and limited reporting of findings. However when compared to pre-existing sessions and sessions delivered in a control area, monthly attendance patterns indicated that a

Inferring Social Influence of Anti-Tobacco Mass Media Campaign.

Science.gov (United States)

Zhan, Qianyi; Zhang, Jiawei; Yu, Philip S; Emery, Sherry; Xie, Junyuan

2017-07-01

Anti-tobacco mass media campaigns are designed to influence tobacco users. It has been proved that campaigns will produce users' changes in awareness, knowledge, and attitudes, and also produce meaningful behavior change of audience. Anti-smoking television advertising is the most important part in the campaign. Meanwhile, nowadays, successful online social networks are creating new media environment, however, little is known about the relation between social conversations and anti-tobacco campaigns. This paper aims to infer social influence of these campaigns, and the problem is formally referred to as the Social Influence inference of anti-Tobacco mass mEdia campaigns (Site) problem. To address the Site problem, a novel influence inference framework, TV advertising social influence estimation (Asie), is proposed based on our analysis of two real anti-tobacco campaigns. Asie divides audience attitudes toward TV ads into three distinct stages: 1) cognitive; 2) affective; and 3) conative. Audience online reactions at each of these three stages are depicted by Asie with specific probabilistic models based on the synergistic influences from both online social friends and offline TV ads. Extensive experiments demonstrate the effectiveness of Asie.

GMI-IPS: Python Processing Software for Aircraft Campaigns

Science.gov (United States)

Damon, M. R.; Strode, S. A.; Steenrod, S. D.; Prather, M. J.

2018-01-01

NASA's Atmospheric Tomography Mission (ATom) seeks to understand the impact of anthropogenic air pollution on gases in the Earth's atmosphere. Four flight campaigns are being deployed on a seasonal basis to establish a continuous global-scale data set intended to improve the representation of chemically reactive gases in global atmospheric chemistry models. The Global Modeling Initiative (GMI), is creating chemical transport simulations on a global scale for each of the ATom flight campaigns. To meet the computational demands required to translate the GMI simulation data to grids associated with the flights from the ATom campaigns, the GMI ICARTT Processing Software (GMI-IPS) has been developed and is providing key functionality for data processing and analysis in this ongoing effort. The GMI-IPS is written in Python and provides computational kernels for data interpolation and visualization tasks on GMI simulation data. A key feature of the GMI-IPS, is its ability to read ICARTT files, a text-based file format for airborne instrument data, and extract the required flight information that defines regional and temporal grid parameters associated with an ATom flight. Perhaps most importantly, the GMI-IPS creates ICARTT files containing GMI simulated data, which are used in collaboration with ATom instrument teams and other modeling groups. The initial main task of the GMI-IPS is to interpolate GMI model data to the finer temporal resolution (1-10 seconds) of a given flight. The model data includes basic fields such as temperature and pressure, but the main focus of this effort is to provide species concentrations of chemical gases for ATom flights. The software, which uses parallel computation techniques for data intensive tasks, linearly interpolates each of the model fields to the time resolution of the flight. The temporally interpolated data is then saved to disk, and is used to create additional derived quantities. In order to translate the GMI model data to the

Monitoring speed before and during a speed publicity campaign.

NARCIS (Netherlands)

Schagen, I.N.L.G. van Commandeur, J.J.F. Goldenbeld, C. & Stipdonk, H.

2016-01-01

Driving speeds were monitored during a period of 16 weeks encompassing different stages of an anti-speeding campaign in the Netherlands. This campaign targeted speed limit violations in built-up areas. The observation periods differed in terms of intensity and media used for the campaign. Small

The Highway Safety Mass Media Youth Project: A Media Campaign Aimed at Drunk Driving and Seat Belt Use.

Science.gov (United States)

Blosser, Betsy J.; And Others

To address the issues of drunk driving and failure to use car restraints among teens and young adults, a 21-month-long media campaign has been developed especially for the 15- to 24-year-old audience to compare the effectiveness of paid advertisements and public service announcements. A formative research approach to message design will be used to…

The Christian Schools Campaign: What Were Its Long-Term Consequences?

Science.gov (United States)

Baker, Sylvia

2009-01-01

This article looks at the long-term consequences of a political campaign that was influential in Britain between 1988 and 1992, the Christian Schools Campaign. The campaign was a response to the need for funding of a group of small independent Christian schools. The article brings up to date the direct outcomes of the campaign in two areas. The…

ARM Climate Research Facility Monthly Instrument Report August 2010

Energy Technology Data Exchange (ETDEWEB)

Voyles, JW

2010-09-28

The purpose of this report is to provide a concise but comprehensive overview of Atmospheric Radiation Measurement Climate Research Facility instrumentation status. The report is divided into the following five sections: (1) new instrumentation in the process of being acquired and deployed, (2) field campaigns, (3) existing instrumentation and progress on improvements or upgrades, (4) proposed future instrumentation, and (5) Small Business Innovation Research instrument development.

ARM Climate Research Facility Monthly Instrument Report September 2010

Energy Technology Data Exchange (ETDEWEB)

Voyles, JW

2010-10-18

The purpose of this report is to provide a concise but comprehensive overview of Atmospheric Radiation Measurement Climate Research Facility instrumentation status. The report is divided into the following five sections: (1) new instrumentation in the process of being acquired and deployed, (2) field campaigns, (3) existing instrumentation and progress on improvements or upgrades, (4) proposed future instrumentation, and (5) Small Business Innovation Research instrument development.

ARM Climate Research Facility Monthly Instrument Report May 2010

Energy Technology Data Exchange (ETDEWEB)

Voyles, JW

2010-06-21

The purpose of this report is to provide a concise but comprehensive overview of Atmospheric Radiation Measurement Climate Research Facility instrumentation status. The report is divided into the following five sections: (1) new instrumentation in the process of being acquired and deployed, (2) field campaigns, (3) existing instrumentation and progress on improvements or upgrades, (4) proposed future instrumentation, and (5) Small Business Innovation Research instrument development.

ARM Climate Research Facility Monthly Instrument Report June 2010

Energy Technology Data Exchange (ETDEWEB)

Voyles, JW

2010-07-13

The purpose of this report is to provide a concise but comprehensive overview of Atmospheric Radiation Measurement Climate Research Facility instrumentation status. The report is divided into the following five sections: (1) new instrumentation in the process of being acquired and deployed, (2) field campaigns, (3) existing instrumentation and progress on improvements or upgrades, (4) proposed future instrumentation, and (5) Small Business Innovation Research instrument development.

ARM Climate Research Facility Monthly Instrument Report July 2010

Energy Technology Data Exchange (ETDEWEB)

Voyles, JW

2010-08-18

The purpose of this report is to provide a concise but comprehensive overview of Atmospheric Radiation Measurement Climate Research Facility instrumentation status. The report is divided into the following five sections: (1) new instrumentation in the process of being acquired and deployed, (2) field campaigns, (3) existing instrumentation and progress on improvements or upgrades, (4) proposed future instrumentation, and (5) Small Business Innovation Research instrument development.

Mourning the Commons: Circulating Affect in Crowdfunded Funeral Campaigns

Directory of Open Access Journals (Sweden)

Tamara Kneese

2018-01-01

Full Text Available This article focuses on the role of circulated affect in crowdfunded funeral campaigns, which have attracted little scholarly attention so far. This study is based on content analysis of online campaigns ( N  = 50 and qualitative interviews ( N  = 10 with campaign supporters and initiators. Its aim is to connect crowdfunded funeral campaigns to the larger digital-sharing economy. The findings of the study suggest that in order to gather sufficient funds to cover funeral costs, individuals share emotionally evocative narratives and images with their social networks and an imagined Internet audience with the expectation of attracting compassion. The study shows that political movements, media coverage, and sharing on social media platforms are integral to the success of campaigns for socially marginal individuals. The article contributes to the growing study of crowdwork and finds persistent structural inequalities in crowdfunding campaigns, thereby contesting the ethos of the digital commons.

Knowledge, Attitudes, and Practices regarding Diarrhea and Cholera following an Oral Cholera Vaccination Campaign in the Solomon Islands.

Science.gov (United States)

Burnett, Eleanor; Dalipanda, Tenneth; Ogaoga, Divi; Gaiofa, Jenny; Jilini, Gregory; Halpin, Alison; Dietz, Vance; Date, Kashmira; Mintz, Eric; Hyde, Terri; Wannemuehler, Kathleen; Yen, Catherine

2016-08-01

In response to a 2011 cholera outbreak in Papua New Guinea, the Government of the Solomon Islands initiated a cholera prevention program which included cholera disease prevention and treatment messaging, community meetings, and a pre-emptive cholera vaccination campaign targeting 11,000 children aged 1-15 years in selected communities in Choiseul and Western Provinces. We conducted a post-vaccination campaign, household-level survey about knowledge, attitudes, and practices regarding diarrhea and cholera in areas targeted and not targeted for cholera vaccination. Respondents in vaccinated areas were more likely to have received cholera education in the previous 6 months (33% v. 9%; p = 0.04), to know signs and symptoms (64% vs. 22%; p = 0.02) and treatment (96% vs. 50%; p = 0.02) of cholera, and to be aware of cholera vaccine (48% vs. 14%; p = 0.02). There were no differences in water, sanitation, and hygiene practices. This pre-emptive OCV campaign in a cholera-naïve community provided a unique opportunity to assess household-level knowledge, attitudes, and practices regarding diarrhea, cholera, and water, sanitation, and hygiene (WASH). Our findings suggest that education provided during the vaccination campaign may have reinforced earlier mass messaging about cholera and diarrheal disease in vaccinated communities.

Knowledge, Attitudes, and Practices regarding Diarrhea and Cholera following an Oral Cholera Vaccination Campaign in the Solomon Islands.

Directory of Open Access Journals (Sweden)

Eleanor Burnett

2016-08-01

Full Text Available In response to a 2011 cholera outbreak in Papua New Guinea, the Government of the Solomon Islands initiated a cholera prevention program which included cholera disease prevention and treatment messaging, community meetings, and a pre-emptive cholera vaccination campaign targeting 11,000 children aged 1-15 years in selected communities in Choiseul and Western Provinces.We conducted a post-vaccination campaign, household-level survey about knowledge, attitudes, and practices regarding diarrhea and cholera in areas targeted and not targeted for cholera vaccination. Respondents in vaccinated areas were more likely to have received cholera education in the previous 6 months (33% v. 9%; p = 0.04, to know signs and symptoms (64% vs. 22%; p = 0.02 and treatment (96% vs. 50%; p = 0.02 of cholera, and to be aware of cholera vaccine (48% vs. 14%; p = 0.02. There were no differences in water, sanitation, and hygiene practices.This pre-emptive OCV campaign in a cholera-naïve community provided a unique opportunity to assess household-level knowledge, attitudes, and practices regarding diarrhea, cholera, and water, sanitation, and hygiene (WASH. Our findings suggest that education provided during the vaccination campaign may have reinforced earlier mass messaging about cholera and diarrheal disease in vaccinated communities.

Politics and Radio in the 1924 Campaign.

Science.gov (United States)

Berkman, Dave

1987-01-01

Discusses the relation between radio broadcasting and politics in the 1924 presidential campaign, focusing on newspaper and magazine coverage. Notes radio's influence on candidate image, the aspect of censorship, and the use of radio during the campaign and after the election. (MM)

Exposure to the 'Dark Side of Tanning' skin cancer prevention mass media campaign and its association with tanning attitudes in New South Wales, Australia.

Science.gov (United States)

Perez, Donna; Kite, James; Dunlop, Sally M; Cust, Anne E; Goumas, Chris; Cotter, Trish; Walsberger, Scott C; Dessaix, Anita; Bauman, Adrian

2015-04-01

Melanoma is the most common cancer among 15- to 29-year-olds in Australia, with rates increasing with age. The 'Dark Side of Tanning' (DSOT) mass media campaign was developed in 2007 to influence attitudes related to tanning. This study aimed to assess recall and impact of the DSOT campaign. Data were collected using online surveys of 13- to 44-year-olds living in New South Wales in the summer months of 2007-2010 (n = 7490). Regression models were used to determine predictors of recall of DSOT and to investigate associations between exposure to the campaign and tanning attitudes. The campaign achieved consistently high recall (unprompted recall 42-53% during campaign periods; prompted recall 76-84%). Those who recalled DSOT advertisements had a higher likelihood of reporting negative tanning attitudes compared with those who reported no recall, after adjusting for other factors (odds ratio [OR] 1.13, 95% confidence interval [CI] 1.01-1.27 for unprompted recall; OR 1.19, 95% CI 1.03-1.36 for prompted recall). Being interviewed in later campaign years was also a significant predictor of negative tanning attitudes (e.g. fourth year of campaign versus first year: OR 1.24, 95% CI 1.01-1.53). These results suggest that mass media campaigns have potential to influence tanning-related attitudes and could play an important role in skin cancer prevention. © The Author 2015. Published by Oxford University Press. All rights reserved. For permissions, please email: journals.permissions@oup.com.

Simple, Yet Powerful English of MoveOns's Campaigns

Directory of Open Access Journals (Sweden)

Aris Munandar

2012-08-01

Full Text Available Getting messages across to a large audience of diverse backgrounds is a challenge. MoveOn.org is successful in responding to the challenge when writing its campaigns in a language intelligible to all members. This research studies the characteristics of English used in MoveOn’s campaigns during the periods of January 25, to March 30, 2011. It reveals that the campaigns choose ordinary words (neither politically charged nor hyperbolic to maintain neutrality and situation-problem-solution pattern for its rhetorical structure in order to convey an easy-to-follow argument. The research concludes that MoveOn designs its campaigns to produce persuasive effects that are more rational based than emotional-based.

Hydroxyl and Hydroperoxy Radical Chemistry during the MCMA-2006 Field Campaign: Measurement and Model Comparison

Science.gov (United States)

Dusanter, S.; Vimal, D.; Stevens, P. S.; Volkamer, R.; Molina, L. T.

2007-12-01

The Mexico City Metropolitan Area (MCMA) field campaign, held in March 2006, was a unique opportunity to collect data in one of the most polluted megacities in the world. Such environments exhibit a complex oxidation chemistry involving a strong coupling between odd hydrogen radicals (HOX=OH+HO2) and nitrogen oxides species (NOX=NO+NO2). High levels of volatile organic compounds (VOCs) and NOX control the HOX budget and lead to elevated tropospheric ozone formation. The HOX-NOX coupling can be investigated by comparing measured and model-predicted HOx concentrations. Atmospheric HOX concentrations were measured by the Indiana University laser-induced fluorescence instrument and data were collected at the Instituto Mexicano del Petroleo between 14 and 31 March. Measured hydroxyl radical (OH) concentrations are comparable to that measured in less polluted urban environments and suggest that the OH concentrations are highly buffered under high NOX conditions. In contrast, hydroperoxy radical (HO2) concentrations are more sensitive to the NOX levels and are highly variable between different urban sites. Enhanced levels of OH and HO2 radicals were observed on several days between 9h30-11h00 AM and suggest an additional HOX source for the morning hours and/or a fast HOX cycling under the high NOX conditions of the MCMA. A preliminary investigation of the HOX chemistry occurring in the MCMA urban atmosphere was performed using a photochemical box model based on the Regional Atmospheric Chemistry Mechanism (RACM). Model comparisons will be presented and the agreement between measured and predicted HOX concentrations will be discussed.

Monthly and Seasonal Cloud Cover Patterns at the Manila Observatory (14.64°N, 121.08°E)

Science.gov (United States)

Antioquia, C. T.; Lagrosas, N.; Caballa, K.

2014-12-01

A ground based sky imaging system was developed at the Manila Observatory in 2012 to measure cloud occurrence and to analyse seasonal variation of cloud cover over Metro Manila. Ground-based cloud occurrence measurements provide more reliable results compared to satellite observations. Also, cloud occurrence data aid in the analysis of radiation budget in the atmosphere. In this study, a GoPro Hero 2 with almost 180o field of view is employed to take pictures of the atmosphere. These pictures are taken continuously, having a temporal resolution of 1min. Atmospheric images from April 2012 to June 2013 (excluding the months of September, October, and November 2012) were processed to determine cloud cover. Cloud cover in an image is measured as the ratio of the number of pixels with clouds present in them to the total number of pixels. The cloud cover values were then averaged over each month to know its monthly and seasonal variation. In Metro Manila, the dry season occurs in the months of November to May of the next year, while the wet season occurs in the months of June to October of the same year. Fig 1 shows the measured monthly variation of cloud cover. No data was collected during the months of September (wherein the camera was used for the 7SEAS field campaign), October, and November 2012 (due to maintenance and repairs). Results show that there is high cloud cover during the wet season months (80% on average) while there is low cloud cover during the dry season months (62% on average). The lowest average cloud cover for a wet season month occurred in June 2012 (73%) while the highest average cloud cover for a wet season month occurred in June 2013 (86%). The variations in cloud cover average in this season is relatively smaller compared to that of the dry season wherein the lowest average cloud cover in a month was during April 2012 (38%) while the highest average cloud cover in a month was during January 2013 (77%); minimum and maximum averages being 39

5 CFR 734.411 - Participation in political campaigning; prohibitions.

Science.gov (United States)

2010-01-01

... under this subpart may not: (a) Take an active part in managing the political campaign of a candidate for partisan political office or a candidate for political party office; (b) Campaign for partisan... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Participation in political campaigning...

Comparative case study on website traffic generated by search engine optimisation and a pay-per-click campaign, versus marketing expenditure

Directory of Open Access Journals (Sweden)

Wouter T. Kritzinger

2015-09-01

Full Text Available Background: No empirical work was found on how marketing expenses compare when used solely for either the one or the other of the two main types of search engine marketing. Objectives: This research set out to determine how the results of the implementation of a pay-per-click campaign compared to those of a search engine optimisation campaign, given the same website and environment. At the same time, the expenses incurred on both these marketing methods were recorded and compared. Method: The active website of an existing, successful e-commerce concern was used as platform. The company had been using pay-per-click only for a period, whilst traffic was monitored. This system was decommissioned on a particular date and time, and an alternative search engine optimisation system was started at the same time. Again, both traffic and expenses were monitored. Results: The results indicate that the pay-per-click system did produce favourable results, but on the condition that a monthly fee has to be set aside to guarantee consistent traffic. The implementation of search engine optimisation required a relatively large investment at the outset, but it was once-off. After a drop in traffic owing to crawler visitation delays, the website traffic bypassed the average figure achieved during the pay-per-click period after a little over three months, whilst the expenditure crossed over after just six months. Conclusion: Whilst considering the specific parameters of this study, an investment in search engine optimisation rather than a pay-per-click campaign appears to produce better results at a lower cost, after a given period of time. [PDF to follow

Evaluation of Routine Atmospheric Sounding Measurements Using Unmanned Systems (ERASMUS) Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

de Boer, Gijs [Univ. of Colorado, Boulder, CO (United States). Cooperative Inst. for Research in Environmental Sciences (CIRES); Lawrence, Dale [Univ. of Colorado, Boulder, CO (United States); Palo, Scott [Univ. of Colorado, Boulder, CO (United States); Argrow, Brian [Univ. of Colorado, Boulder, CO (United States); LoDolce, Gabriel [Univ. of Colorado, Boulder, CO (United States); Curry, Nathan [Univ. of Colorado, Boulder, CO (United States); Weibel, Douglas [Univ. of Colorado, Boulder, CO (United States); Finnamore, W [Univ. of Colorado, Boulder, CO (United States); D' Amore, P [Univ. of Colorado, Boulder, CO (United States); Borenstein, Steven [Univ. of Colorado, Boulder, CO (United States); Nichols, Tevis [Univ. of Colorado, Boulder, CO (United States); Elston, Jack [Blackswift Technologies, Boulder, CO (United States); Ivey, Mark [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States); Bendure, Al [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States); Schmid, Beat [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Long, Chuck [National Oceanic and Atmospheric Administration (NOAA), Boulder, CO (United States). Earth System Research Lab.; Telg, Hagen [Univ. of Colorado, Boulder, CO (United States). Cooperative Inst. for Research in Environmental Sciences (CIRES); Gao, Rushan [National Oceanic and Atmospheric Administration (NOAA), Boulder, CO (United States). Earth System Research Lab.; Hock, T [National Center for Atmospheric Research, Boulder, CO (United States); Bland, Geoff [National Aeronautics and Space Administration (NASA), Washington, DC (United States)

2017-03-01

The Evaluation of Routine Atmospheric Sounding Measurements using Unmanned Systems (ERASMUS) campaign was proposed with two central goals; to obtain scientifically relevant measurements of quantities related to clouds, aerosols, and radiation, including profiles of temperature, humidity, and aerosol particles, the structure of the arctic atmosphere during transitions between clear and cloudy states, measurements that would allow us to evaluate the performance of retrievals from U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility remote sensors in the Arctic atmosphere, and information on the spatial variability of heat and moisture fluxes from the arctic surface; and to demonstrate unmanned aerial system (UAS) capabilities in obtaining measurements relevant to the ARM and ASR programs, particularly for improving our understanding of Arctic clouds and aerosols.

BLOOD DONORS CAMPAIGN

CERN Document Server

Medical Service

2002-01-01

Tuesday 19 March 2002 in restaurant nr 2, from 9.00 to 16.30 hrs A blood donors campaign, organized by the Centre de Transfusion sanguine of Geneva If you already have a card giving your blood group, please bring this with you.

Evaluating the ParticipACTION "Think Again" Campaign

Science.gov (United States)

Gainforth, Heather L.; Jarvis, Jocelyn W.; Berry, Tanya R.; Chulak-Bozzer, Tala; Deshpande, Sameer; Faulkner, Guy; Rhodes, Ryan E.; Spence, John C.; Tremblay, Mark S.; Latimer-Cheung, Amy E.

2016-01-01

Introduction: ParticipACTION's 2011 "Think Again" campaign aimed to draw parents', and specifically mothers', attention to the amount of physical activity (PA) their children do relative to the national guidelines (physical activity guidelines [PAG]). Purpose: To evaluate ParticipACTION's "Think Again" campaign in the context…

A field-trial of two restorative materials used with atraumatic restorative treatment in rural Turkey: 24-month results

Directory of Open Access Journals (Sweden)

Ertugrul Ercan

2009-08-01

Full Text Available OBJECTIVE: The purpose of this study was to investigate the clinical performance of high-strength glass ionomer cement (HSGIC and resin-modified glass ionomer (RMGIC in single and multiple surface carious cavities in the field conditions. MATERIAL AND METHODS: A split-mouth design, including ninety-one fillings placed on contra lateral molar pairs of 37 children, was used in permanent dentition. As filling materials, a HSGIC (Ketac Molar/3M ESPE and a RMGIC (Vitremer/ 3M ESPE were used with the Atraumatic Restorative Treatment (ART. Baseline and 6, 12 and 24-month evaluations of the fillings were made with standard-ART and USPHS criteria by two examiners with kappa values of 0.92 and 0.87 for both criteria. RESULTS: According to the USPHS criteria, the retention rates of RMGIC and HSGIC restorations were 100% and 80.9% for single surface, and 100% and 41.2% for multiple surface restorations after 24 months, respectively. Irrespective of surface number, RMGIC was significantly superior to HSGIC (p= 0.004, according to both standard-ART and USPHS criteria. CONCLUSION: The results indicate that RMGIC may be an alternative restorative technique in comparison to high-strength GIC applications in ART-field-trials. However, further clinical and field trials are needed to support this conclusion.

Operational strategies of anti-malarial drug campaigns for malaria elimination in Zambia's southern province: a simulation study.

Science.gov (United States)

Stuckey, Erin M; Miller, John M; Littrell, Megan; Chitnis, Nakul; Steketee, Rick

2016-03-09

Malaria elimination requires reducing both the potential of mosquitoes to transmit parasites to humans and humans to transmit parasites to mosquitoes. To achieve this goal in Southern province, Zambia a mass test and treat (MTAT) campaign was conducted from 2011-2013 to complement high coverage of long-lasting insecticide-treated nets (LLIN). To identify factors likely to increase campaign effectiveness, a modelling approach was applied to investigate the simulated effect of alternative operational strategies for parasite clearance in southern province. OpenMalaria, a discrete-time, individual-based stochastic model of malaria, was parameterized for the study area to simulate anti-malarial drug administration for interruption of transmission. Simulations were run for scenarios with a range of artemisinin-combination therapies, proportion of the population reached by the campaign, targeted age groups, time between campaign rounds, Plasmodium falciparum test protocols, and the addition of drugs aimed at preventing onward transmission. A sensitivity analysis was conducted to assess uncertainty of simulation results. Scenarios were evaluated based on the reduction in all-age parasite prevalence during the peak transmission month one year following the campaign, compared to the currently-implemented strategy of MTAT 19 % population coverage at pilot and 40 % coverage during the first year of implementation in the presence of 56 % LLIN use and 18 % indoor residual spray coverage. Simulation results suggest the most important determinant of success in reducing prevalence is the population coverage achieved in the campaign, which would require more than 1 year of campaign implementation for elimination. The inclusion of single low-dose primaquine, which acts as a gametocytocide, or ivermectin, which acts as an endectocide, to the drug regimen did not further reduce parasite prevalence one year following the campaign compared to the currently-implemented strategy

242-A Campaign 94-1 post run document

International Nuclear Information System (INIS)

Guthrie, M.D.

1994-01-01

The purpose of this post-run document is to summarize the results of 242-A Evaporator Campaign 94-1 as required. Campaign 94-1 represents the first Evaporator operation since 1989, following completion of the B-534 upgrades and Liquid Effluent Retention Facility (LERF) construction. The purpose of Campaign 94-1 was to concentrate dilute waste from TK-102-AW, TK-106-AW, and TK-103-AP. From an available 2.87 million gallon feedstock of dilute waste contained in 102-AW, 106-AW and 103-AP, an overall Waste Volume Reduction (WVR) of 2.39 million gallons (83% WVRF) was achieved. At the completion of the campaign, approximately 477,000 gallons of dilute double-shell slurry feed (DDSSF) was produced with a SpG. of 1.25--1.30. Total process condensate discharged to LERF was 3.09 million gallons, achieving a condensate/WVR ratio of 1.29. Throughput for Campaign 94-1 was 5.27 million gallons. Total steam condensate and cooling water discharge to B-pond was 4.7 and 216 million gallons respectively. The evaporator operated approximately 43 days of the 60 day campaign for a total operating efficiency of 73%. Campaign 94-1 was completed without any discharge limit, Operating Specification Document, or Operational Safety Requirement violations. Major problems encountered during the run included the following: (1) high CA1 deentrainment pad dP's caused by foaming, (2) condensate pump P-C100 failure, and (3) ion exchange column dP's and efficiency

Use of Deixis in Donald Trump?s Campaign Speech

OpenAIRE

Hanim, Saidatul

2017-01-01

The aims of this study are (1) to find out the types of deixis in Donald Trump?s campaign speech, (2) to find out the reasons for the use of dominant type of deixis in Donald Trump?s campaign speech and (3) to find out whether or not the deixis is used appropriately in Donald Trump?s campaign speech. This research is conducted by using qualitative content analysis. The data of the study are the utterances from the script Donald Trump?s campaign speech. The data are analyzed by using Levinson ...

Household training vs. mass campaigns: a better method of health communication for preventing malaria.

Science.gov (United States)

Chourasia, Mehul Kumar; Abraham, Vinod J; John, Jacob

2014-10-01

Malaria is endemic in several states of India with high tribal population. Effective use of long-lasting insecticide treated bed nets (LLITNs) can reduce the burden of malaria in these settings. This study assessed the knowledge and behaviour regarding malaria in a tribal population and compared two health education strategies for enhancing effective utilisation of bed nets. A community-based intervention study was carried out among 218 households in two villages. One community received household level training on effective utilisation of LLITNs while the others received training in a mass campaign and outcomes were measured after 2 months. The study showed that the proportion utilising LLITNs was significantly higher among those receiving household level training as compared to those who received the mass campaign. Household level training appears to be a more effective form of health education for improving knowledge and promoting use of LLITNs in these isolated community groups. © The Author(s) 2014 Reprints and permissions: sagepub.co.uk/journalsPermissions.nav.

Harvard Bounce Apparatus GoAmazon 2014/15 Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Bateman, Adam [Harvard Univ., Cambridge, MA (United States); Martin, Scott T. [Harvard Univ., Cambridge, MA (United States)

2016-05-01

The effect of relative humidity (RH) on the physical state of particulate matter during the GoAmazon 2014/15 campaign was investigated through the use of particle rebound (or lack thereof) during impaction. The physics governing particle rebound have been previously modeled and can be attributed to the surface and material properties. The physical state of secondary organic material is regulated by several factors, including the local RH, the recent RH history in the case of hysteresis, and chemical composition. Across the range of atmospheric RH, hygroscopic water uptake can occur and transitions from higher to lower viscosity phases are possible. By varying the particulate matter water content and observing particle rebound as a function of RH, the phase state of the organic material under investigation can be determined. Custom-made impactors were employed to study the effects of RH (up to 95%) on the particle physical state. Results inferred from the particle rebound measurements indicate that, under ambient conditions (RH >80%), particulate matter in Amazonia can be considered in a liquid phase state. However, during certain time periods, a fraction (10 to 30%) of particulate matter is found to rebound during the highest RH conditions, which indicates the presence of hydrophobic particles. The source of the hydrophobic particulates appears to be anthropogenic, from either biomass burning or the Manaus plume.

Lidar Comparison for GoAmazon 2014/15 Field Campaign Report

Energy Technology Data Exchange (ETDEWEB)

Barbosa, Henrique MJ [Universidade de Sao Paulo; Barja, B [Universidade de Sao Paulo; Landulfo, E [Universidade de Sao Paulo

2016-04-01

The Observations and Modeling of the Green Ocean Amazon 2014/15 (GoAmazon 2014/15) experiment uses the city of Manaus, Amazonas (AM), Brazil, in the setting of the surrounding green ocean as a natural laboratory for understanding the effects of present and future anthropogenic pollution on the aerosol and cloud life cycle in the tropics. The U.S. Department of Energy (DOE) supported this experiment through the deployment of the Atmospheric Radiation Measurement (ARM) Climate Research Facility’s first Mobile Facility (AMF-1) in the city of Manacapuru, which is 100 km downwind of Manaus, from January 1 2014 to December 31 2015. During the second Intensive Operational Period (IOP) from August 15 to October 15 2014, three lidar systems were operated simultaneously at different experimental sites, and an instrument comparison campaign was carried out during the period October 4 to 10, during which the mobile lidar system from Instituto de Pesquisas Energéticas e Nucleares-Universidade de São Paulo was brought from the T2 site (Iranduba) to the other sites (T3 [Manacapuru] and then T0e-Embrapa). In this report we present the data collected by the mobile lidar system at the DOE-ARM site and compare its measurements with those from the micro-pulse lidar system running at that site.

Effect of soil moisture, over field capacity, on growth of beans plants (phaseolus vulgaris L.) during the first growing month

International Nuclear Information System (INIS)

Mazon, M.P.; Ballesteros, M.

1985-01-01

The effect of soil moisture, over field capacity, on growth and photosynthesis of three moisture levels (20, 30 and 40%) was studied. The first moisture level was near field capacity while the others exceeded. Weekly dry weight of different plant parts, chlorophyll content, net CO 2 exchange rate in light and darkness, 14 CO 2 assimilated rate and stomatal aperture were determined. Results show a positive effect of soil moisture over field capacity on growth, photosynthesis and transpiration of beans during the first growing month. (author)

An evaluation of a heroin overdose prevention and education campaign.

Science.gov (United States)

Horyniak, Danielle; Higgs, Peter; Lewis, Jennifer; Winter, Rebecca; Dietze, Paul; Aitken, Campbell

2010-01-01

Following detection of an upward trend in the frequency of fatal heroin overdoses in Victoria between 2001 and 2003, Victoria's Department of Human Services planned a campaign aimed at increasing injecting drug users' (IDU) awareness of overdose risks and prevention strategies. Stickers, wallet cards and posters featuring five key messages were distributed via needle and syringe programs (NSP) and other drug and alcohol services between November 2005 and April 2006. An evaluation of the campaign was commissioned to be conducted in late 2006. The evaluation consisted of analysis of three independent data sets--quantitative data collected from IDU during the campaign period (n = 855 at baseline; and a range of 146-656 at follow up); qualitative interviews with IDU who were NSP clients during the campaign period (n = 16) and qualitative interviews with NSP staff and other key stakeholders (n = 9). While key experts felt that the campaign messages had engendered lasting impact for at least some IDU, these positive impressions were not borne out by the NSP client data, with less than one quarter of all campaign messages being mentioned by a significantly higher proportion of clients during the post-campaign period compared with baseline. Key experts perceived the greatest weakness of the campaign to be the delay between issue identification and the introduction of campaign materials. While IDU are generally responsive to health promotion campaigns, future initiatives in this domain should be designed and implemented rapidly and in ways that are sufficiently flexible to cope with shifts in drug markets which could influence the reception of key messages.

Process Control Plan for 242-A Evaporator Campaign January 2001

International Nuclear Information System (INIS)

LE, E.Q.

2001-01-01

Wastewater stored in 104-AW that was generated during the terminal cleanout of the PUREX facility is the primary feed to be processed during the 242-A Evaporator Campaign 01-01, Approximately 801,600 gallons of 104-AW waste was transferred to feed tank 102-AW at the end of January 2001, in preparation for the campaign. The total feed volume that will be processed during Campaign 01-01 is 8 15,200 gallons, which includes the waste from 104-AW and residual waste from the previous evaporator campaign, 00-01, Additional feed will be generated during the pre-campaign cold run and processed during campaign 01-01. Based on characterization data from 104-AW feed waste 'and the evaluation of waste processability presented in Section 5 of this PCP, Campaign 01-01 does not pose any unacceptable risks to the facility, safety, environmental, human health offsite, or onsite personnel. Evaporator Campaign 01-01 is essential in supporting the River Protection Project (RPP) to maintaining its critical mission schedule and regulator commitments for tank waste systems. Several of RPP critical activities requiring completion of Campaign 01-01 by April 1, 2001 are highlighted below. Availability of DST space: Additional tank space that will be made available by this campaign is needed to support the continued interim stabilization of Single-Shell Tanks (SSTs). This additional space will also be used to move waste among Double-Shell Tanks (DSTs) to support the demonstrations of SST waste retrieval. DST life extension: An electrical outage in the AW Tank Farm is scheduled to begin following completion of the Campaign 01-01. This outage is a critical step in identifying and completing life extension upgrades to the DST systems. DST upgrades: Project W-314 plans significant upgrades to the AW Tank Farm to retrieve and supply waste feed to the Waste Treatment (Vitrification) Plant using a system that complies with current environmental requirements. These upgrades will commence on

Ice nucleation properties of atmospheric aerosol particles collected during a field campaign in Cyprus

Science.gov (United States)

Yordanova, Petya; Maier, Stefanie; Lang-Yona, Naama; Tamm, Alexandra; Meusel, Hannah; Pöschl, Ulrich; Weber, Bettina; Fröhlich-Nowoisky, Janine

2017-04-01

Atmospheric aerosol particles, including desert and soil dust as well as marine aerosols, are well known to act as ice nuclei (IN) and thus have been investigated in numerous ice nucleation studies. Based on their cloud condensation nuclei potential and their impacts on radiative properties of clouds (via scattering and absorption of solar radiation), aerosol particles may significantly affect the cloud and precipitation development. Atmospheric aerosols of the Eastern Mediterranean have been described to be dominated by desert dust, but only little is known on their composition and ice nucleating properties. In this study we investigated the ice nucleating ability of total suspended particles (TSP), collected at the remote site Agia Marina Xyliatou on Cyprus during a field campaign in April 2016. Airborne TSP samples containing air masses of various types such as African (Saharan) and Arabian dust and European and Middle Eastern pollution were collected on glass fiber filters at 24 h intervals. Sampling was performed ˜5 m above ground level and ˜521 m above sea level. During the sampling period, two major dust storms (PM 10max 118 μg/m3 and 66 μg/m3) and a rain event (rainfall amount: 3.4 mm) were documented. Chemical and physical characterizations of the particles were analyzed experimentally through filtration, thermal, chemical and enzyme treatments. Immersion freezing experiments were performed at relatively high subzero temperatures (-1 to -15˚ C) using the mono ice nucleation array. Preliminary results indicate that highest IN particle numbers (INPs) occurred during the second dust storm event with lower particle concentrations. Treatments at 60˚ C lead to a gradual IN deactivation, indicating the presence of biological INPs, which were observed to be larger than 300 kDa. Additional results originating from this study will be shown. Acknowledgement: This work was funded by the DFG Ice Nuclei Research Unit (INUIT).

Evaluation of the mass measles vaccination campaign in Guangdong Province, China.

Science.gov (United States)

Peng, Zhi Qiang; Chen, Wei Shi; He, Qun; Peng, Guo Wen; Wu, Cheng Gang; Xu, Ning; Zhao, Zhan Jie; Shu, Jun; Tan, Qiu; Zheng, Hui Zhen; Lin, Li Feng; Deng, Hui Hong; Lin, Jin Yan; Zhang, Yong Hui

2012-02-01

To evaluate the mass measles vaccination campaign of 2009 in Guangdong Province, China. Data on the campaign implementation, measles surveillance, and serological surveillance were reviewed and analyzed by statistical methods. Rapid coverage surveys showed that 98.09% of children were vaccinated during the campaign. The coverage of migrant children increased significantly from 67.10% to 97.32% (pvaccinated during the campaign. Flyers, notices of information from doctors, and television programs were the best methods to inform parents of the campaign. Awareness of the campaign by residents increased significantly from 91.86% to 97.10% (pvaccination campaign approach for controlling measles in a developing region like Guangdong Province with a vast migrant population has proved effective. Comprehensive mobilization, communication with the mass media, and support from government departments were critical to the success of the campaign. Copyright © 2011 International Society for Infectious Diseases. Published by Elsevier Ltd. All rights reserved.

Political Campaigns Of The Stalin Period: Their Content, Peculiarities And Structure

OpenAIRE

Anna S. Kimerling

2014-01-01

The article examines the content, peculiarities and procedures of mass political campaigns that took place between 1946 and 1953 as part of Stalinist policy. The author analyzes the term 'campaign', describes the role of 'letters to the authorities' (complaints) and examines two types of political campaigns: 1) campaigns mobilizing the population for 'the construction of Socialism' and 2) repressive campaigns to eliminate enemies. Archive and newspaper materials help reconstruct the procedure...

It Begins at Home: Bishops Committee Designates January as "Poverty in America" Awareness Month.

Science.gov (United States)

Vitillo, Robert J.

2000-01-01

States that the Catholic Campaign for Human Development has designated January as Poverty Awareness month, suggesting that the 29th of January be used to help the needy. Lists things people can do on this day. Reports that 32.3 million people living in the United States are living in poverty, a number largely made up of minorities, children,…

Updating representation of land surface-atmosphere feedbacks in airborne campaign modeling analysis

Science.gov (United States)

Huang, M.; Carmichael, G. R.; Crawford, J. H.; Chan, S.; Xu, X.; Fisher, J. A.

2017-12-01

An updated modeling system to support airborne field campaigns is being built at NASA Ames Pleiades, with focus on adjusting the representation of land surface-atmosphere feedbacks. The main updates, referring to previous experiences with ARCTAS-CARB and CalNex in the western US to study air pollution inflows, include: 1) migrating the WRF (Weather Research and Forecasting) coupled land surface model from Noah to improved/more complex models especially Noah-MP and Rapid Update Cycle; 2) enabling the WRF land initialization with suitably spun-up land model output; 3) incorporating satellite land cover, vegetation dynamics, and soil moisture data (i.e., assimilating Soil Moisture Active Passive data using the ensemble Kalman filter approach) into WRF. Examples are given of comparing the model fields with available aircraft observations during spring-summer 2016 field campaigns taken place at the eastern side of continents (KORUS-AQ in South Korea and ACT-America in the eastern US), the air pollution export regions. Under fair weather and stormy conditions, air pollution vertical distributions and column amounts, as well as the impact from land surface, are compared. These help identify challenges and opportunities for LEO/GEO satellite remote sensing and modeling of air quality in the northern hemisphere. Finally, we briefly show applications of this system on simulating Australian conditions, which would explore the needs for further development of the observing system in the southern hemisphere and inform the Clean Air and Urban Landscapes (https://www.nespurban.edu.au) modelers.

Effectiveness of a national media campaign to promote parent-child communication about sex.

Science.gov (United States)

Davis, Kevin C; Evans, W Douglas; Kamyab, Kian

2013-02-01

Although there is debate on the effectiveness of youth-focused abstinence education programs, research confirms that parents can influence their children's decisions about sexual behavior. To leverage parent-based approaches to adolescent sexual health, the U.S. Department of Health and Human Services launched the Parents Speak Up National Campaign (PSUNC) to encourage parent-child communication about sex. Previous experimental studies have found the campaign to be efficacious in increasing parent-child communication. But to date, the actual reach of the campaign and its real-world effectiveness in promoting parent-child communication has not been established. The present study addresses this gap. The authors surveyed 1,804 parents of 10- to14-year-old children from the nationally representative Knowledge Networks online panel. The survey included questions about parents' awareness of PSUNC ads and parent-child communication behaviors. The authors also analyzed market-level data on campaign gross rating points, a measure of market-level intensity of PSUNC advertising in the United States. Multivariate regressions were used to examine the association between PSUNC exposure and a three-item scale for parent-child communication. Overall, 59.4% of parents in the sample reported awareness of PSUNC. The authors found that higher market-level PSUNC gross rating points were associated with increased parent-child communication. Similar relationships were observed between self-reported awareness of PSUNC and increased frequency of communication and recommendations to wait. These associations were particularly strong among mothers. This study provides the first field-based data on the real-world reach and effectiveness of PSUNC among parents. The data support earlier experimental trials of PSUNC, showing that the campaign is associated with greater parent-child communication, primarily among mothers. Further research may be needed to develop additional messages for fathers.

Social marketing campaigns and children's media use.

Science.gov (United States)

Evans, W Douglas

2008-01-01

Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marketers have begun to make extensive use of the same techniques and strategies used by commercial marketers to promote healthful behaviors and to counter some of the negative effects of conventional media marketing to children and adolescents. Evans points out that social marketing campaigns have been effective in helping to prevent and control tobacco use, increase physical activity, improve nutrition, and promote condom use, as well as other positive health behaviors. He reviews the evidence from a number of major recent campaigns and programming in the United States and overseas and describes the evaluation and research methods used to determine their effectiveness. He begins his review of the field of social marketing by describing how it uses many of the strategies practiced so successfully in commercial marketing. He notes the recent development of public health brands and the use of branding as a health promotion strategy. He then goes on to show how social marketing can promote healthful behavior, how it can counter media messages about unhealthful behavior, and how it can encourage discussions between parents and children. Evans concludes by noting some potential future applications to promote healthful media use by children and adolescents and to mitigate the effects of exposure to commercial marketing. These include adapting lessons learned from previous successful campaigns, such as delivering branded messages that promote healthful alternative behaviors. Evans also outlines a message strategy to promote "smart media use" to parents, children, and adolescents and

Radon campaigns. Status report 2008; Radontalkoot. Tilannekatsaus 2008

Energy Technology Data Exchange (ETDEWEB)

Arvela, H.; Valmari, T.; Reisbacka, H.; Niemelae, H.; Oinas, T.; Maekelaeinen, I.; Laitinen-Sorvari, R.

2008-12-15

Radon campaigns aim at activating citizens to make indoor radon measurements and remediation as well as increasing the common awareness of indoor radon questions. Indoor radon increases the risk of lung cancer. Through radon campaigns Radiation and Nuclear Safety Authority (STUK) also promotes the attainment of those goals that the Ministry of Social Affairs and Health has set for municipal authorities in Finland for prevention of the harmful effects of radon. The Ministry of Social Affairs and Health supports this campaign. Radon campaigns were started in autumn 2003. By autumn 2008 the campaigns have been organised already in 64 regions altogether in 160 municipalities. In some municipalities they have already arranged two campaigns. Altogether 14 100 houses have been measured and in 2 100 of these the action limit of radon remediation 400 Bq / m3 has been exceeded. When participating in radon campaigns the house owners receive a special offer on radon detectors with a reduced price. In 2008 a new practice was introduced where the campaign advertisements were distributed by mail to low-rise residential houses in a certain region. The advertisement includes an order / deposit slip with postage paid that the house owner can send directly to STUK to easily make an order for radon measurement. In the previous radon campaigns in 2003 - 2007 the municipal authorities collected the orders from house owners and distributed later the radon detectors. The radon concentrations measured in the campaign regions have exceeded the action limit of 400 Bq / m3 in 0 - 39% of houses, depending on the region. The total of 15% of all measurements made exceeded this limit. The remediation activities have been followed by sending a special questionnaire on remedies performed to the house owners. In 2006 - 2007 a questionnaire was sent to those households where the radon concentration of 400 Bq / m3 was exceeded during the two first campaign seasons. Among the households that replied

A theoretical perspective on road safety communication campaigns.

Science.gov (United States)

Elvik, Rune

2016-12-01

This paper proposes a theoretical perspective on road safety communication campaigns, which may help in identifying the conditions under which such campaigns can be effective. The paper proposes that, from a theoretical point of view, it is reasonable to assume that road user behaviour is, by and large, subjectively rational. This means that road users are assumed to behave the way they think is best. If this assumption is accepted, the best theoretical prediction is that road safety campaigns consisting of persuasive messages only will have no effect on road user behaviour and accordingly no effect on accidents. This theoretical prediction is not supported by meta-analyses of studies that have evaluated the effects of road safety communication campaigns. These analyses conclude that, on the average, such campaigns are associated with an accident reduction. The paper discusses whether this finding can be explained theoretically. The discussion relies on the distinction made by many modern theorists between bounded and perfect rationality. Road user behaviour is characterised by bounded rationality. Hence, if road users can gain insight into the bounds of their rationality, so that they see advantages to themselves of changing behaviour, they are likely to do so. It is, however, largely unknown whether such a mechanism explains why some road safety communication campaigns have been found to be more effective than others. Copyright © 2015 Elsevier Ltd. All rights reserved.