WorldWideScience

Sample records for modeling social network

  1. Brand Marketing Model on Social Networks

    Directory of Open Access Journals (Sweden)

    Jolita Jezukevičiūtė

    2014-04-01

    Full Text Available The paper analyzes the brand and its marketing solutions onsocial networks. This analysis led to the creation of improvedbrand marketing model on social networks, which will contributeto the rapid and cheap organization brand recognition, increasecompetitive advantage and enhance consumer loyalty. Therefore,the brand and a variety of social networks are becoming a hotresearch area for brand marketing model on social networks.The world‘s most successful brand marketing models exploratoryanalysis of a single case study revealed a brand marketingsocial networking tools that affect consumers the most. Basedon information analysis and methodological studies, develop abrand marketing model on social networks.

  2. Brand marketing model on social networks

    OpenAIRE

    Jezukevičiūtė, Jolita; Davidavičienė, Vida

    2014-01-01

    Paper analyzes the brand and its marketing solutions on social networks. This analysis led to the creation of improved brand marketing model on social networks, which will contribute to the rapid and cheap organization brand recognition, increase competitive advantage and enhance consumer loyalty. Therefore, the brand and a variety of social networks are becoming a hot research area for brand marketing model on social networks. The world‘s most successful brand marketing models exploratory an...

  3. Brand Marketing Model on Social Networks

    OpenAIRE

    Jolita Jezukevičiūtė; Vida Davidavičienė

    2014-01-01

    The paper analyzes the brand and its marketing solutions onsocial networks. This analysis led to the creation of improvedbrand marketing model on social networks, which will contributeto the rapid and cheap organization brand recognition, increasecompetitive advantage and enhance consumer loyalty. Therefore,the brand and a variety of social networks are becoming a hotresearch area for brand marketing model on social networks.The world‘s most successful brand marketing models exploratoryanalys...

  4. Statistical Models for Social Networks

    NARCIS (Netherlands)

    Snijders, Tom A. B.; Cook, KS; Massey, DS

    2011-01-01

    Statistical models for social networks as dependent variables must represent the typical network dependencies between tie variables such as reciprocity, homophily, transitivity, etc. This review first treats models for single (cross-sectionally observed) networks and then for network dynamics. For

  5. The model of social crypto-network

    Directory of Open Access Journals (Sweden)

    Марк Миколайович Орел

    2015-06-01

    Full Text Available The article presents the theoretical model of social network with the enhanced mechanism of privacy policy. It covers the problems arising in the process of implementing the mentioned type of network. There are presented the methods of solving problems arising in the process of building the social network with privacy policy. It was built a theoretical model of social networks with enhanced information protection methods based on information and communication blocks

  6. Mathematical model for spreading dynamics of social network worms

    International Nuclear Information System (INIS)

    Sun, Xin; Liu, Yan-Heng; Han, Jia-Wei; Liu, Xue-Jie; Li, Bin; Li, Jin

    2012-01-01

    In this paper, a mathematical model for social network worm spreading is presented from the viewpoint of social engineering. This model consists of two submodels. Firstly, a human behavior model based on game theory is suggested for modeling and predicting the expected behaviors of a network user encountering malicious messages. The game situation models the actions of a user under the condition that the system may be infected at the time of opening a malicious message. Secondly, a social network accessing model is proposed to characterize the dynamics of network users, by which the number of online susceptible users can be determined at each time step. Several simulation experiments are carried out on artificial social networks. The results show that (1) the proposed mathematical model can well describe the spreading dynamics of social network worms; (2) weighted network topology greatly affects the spread of worms; (3) worms spread even faster on hybrid social networks

  7. Modeling Epidemics Spreading on Social Contact Networks.

    Science.gov (United States)

    Zhang, Zhaoyang; Wang, Honggang; Wang, Chonggang; Fang, Hua

    2015-09-01

    Social contact networks and the way people interact with each other are the key factors that impact on epidemics spreading. However, it is challenging to model the behavior of epidemics based on social contact networks due to their high dynamics. Traditional models such as susceptible-infected-recovered (SIR) model ignore the crowding or protection effect and thus has some unrealistic assumption. In this paper, we consider the crowding or protection effect and develop a novel model called improved SIR model. Then, we use both deterministic and stochastic models to characterize the dynamics of epidemics on social contact networks. The results from both simulations and real data set conclude that the epidemics are more likely to outbreak on social contact networks with higher average degree. We also present some potential immunization strategies, such as random set immunization, dominating set immunization, and high degree set immunization to further prove the conclusion.

  8. Spatial Epidemic Modelling in Social Networks

    Science.gov (United States)

    Simoes, Joana Margarida

    2005-06-01

    The spread of infectious diseases is highly influenced by the structure of the underlying social network. The target of this study is not the network of acquaintances, but the social mobility network: the daily movement of people between locations, in regions. It was already shown that this kind of network exhibits small world characteristics. The model developed is agent based (ABM) and comprehends a movement model and a infection model. In the movement model, some assumptions are made about its structure and the daily movement is decomposed into four types: neighborhood, intra region, inter region and random. The model is Geographical Information Systems (GIS) based, and uses real data to define its geometry. Because it is a vector model, some optimization techniques were used to increase its efficiency.

  9. Gossip spread in social network Models

    Science.gov (United States)

    Johansson, Tobias

    2017-04-01

    Gossip almost inevitably arises in real social networks. In this article we investigate the relationship between the number of friends of a person and limits on how far gossip about that person can spread in the network. How far gossip travels in a network depends on two sets of factors: (a) factors determining gossip transmission from one person to the next and (b) factors determining network topology. For a simple model where gossip is spread among people who know the victim it is known that a standard scale-free network model produces a non-monotonic relationship between number of friends and expected relative spread of gossip, a pattern that is also observed in real networks (Lind et al., 2007). Here, we study gossip spread in two social network models (Toivonen et al., 2006; Vázquez, 2003) by exploring the parameter space of both models and fitting them to a real Facebook data set. Both models can produce the non-monotonic relationship of real networks more accurately than a standard scale-free model while also exhibiting more realistic variability in gossip spread. Of the two models, the one given in Vázquez (2003) best captures both the expected values and variability of gossip spread.

  10. Multiple Social Networks, Data Models and Measures for

    DEFF Research Database (Denmark)

    Magnani, Matteo; Rossi, Luca

    2017-01-01

    Multiple Social Network Analysis is a discipline defining models, measures, methodologies, and algorithms to study multiple social networks together as a single social system. It is particularly valuable when the networks are interconnected, e.g., the same actors are present in more than one...

  11. A last updating evolution model for online social networks

    Science.gov (United States)

    Bu, Zhan; Xia, Zhengyou; Wang, Jiandong; Zhang, Chengcui

    2013-05-01

    As information technology has advanced, people are turning to electronic media more frequently for communication, and social relationships are increasingly found on online channels. However, there is very limited knowledge about the actual evolution of the online social networks. In this paper, we propose and study a novel evolution network model with the new concept of “last updating time”, which exists in many real-life online social networks. The last updating evolution network model can maintain the robustness of scale-free networks and can improve the network reliance against intentional attacks. What is more, we also found that it has the “small-world effect”, which is the inherent property of most social networks. Simulation experiment based on this model show that the results and the real-life data are consistent, which means that our model is valid.

  12. Model of community emergence in weighted social networks

    Science.gov (United States)

    Kumpula, J. M.; Onnela, J.-P.; Saramäki, J.; Kertész, J.; Kaski, K.

    2009-04-01

    Over the years network theory has proven to be rapidly expanding methodology to investigate various complex systems and it has turned out to give quite unparalleled insight to their structure, function, and response through data analysis, modeling, and simulation. For social systems in particular the network approach has empirically revealed a modular structure due to interplay between the network topology and link weights between network nodes or individuals. This inspired us to develop a simple network model that could catch some salient features of mesoscopic community and macroscopic topology formation during network evolution. Our model is based on two fundamental mechanisms of network sociology for individuals to find new friends, namely cyclic closure and focal closure, which are mimicked by local search-link-reinforcement and random global attachment mechanisms, respectively. In addition we included to the model a node deletion mechanism by removing all its links simultaneously, which corresponds for an individual to depart from the network. Here we describe in detail the implementation of our model algorithm, which was found to be computationally efficient and produce many empirically observed features of large-scale social networks. Thus this model opens a new perspective for studying such collective social phenomena as spreading, structure formation, and evolutionary processes.

  13. A growing social network model in geographical space

    Science.gov (United States)

    Antonioni, Alberto; Tomassini, Marco

    2017-09-01

    In this work we propose a new model for the generation of social networks that includes their often ignored spatial aspects. The model is a growing one and links are created either taking space into account, or disregarding space and only considering the degree of target nodes. These two effects can be mixed linearly in arbitrary proportions through a parameter. We numerically show that for a given range of the combination parameter, and for given mean degree, the generated network class shares many important statistical features with those observed in actual social networks, including the spatial dependence of connections. Moreover, we show that the model provides a good qualitative fit to some measured social networks.

  14. Modeling online social networks based on preferential linking

    International Nuclear Information System (INIS)

    Hu Hai-Bo; Chen Jun; Guo Jin-Li

    2012-01-01

    We study the phenomena of preferential linking in a large-scale evolving online social network and find that the linear preference holds for preferential creation, preferential acceptance, and preferential attachment. Based on the linear preference, we propose an analyzable model, which illustrates the mechanism of network growth and reproduces the process of network evolution. Our simulations demonstrate that the degree distribution of the network produced by the model is in good agreement with that of the real network. This work provides a possible bridge between the micro-mechanisms of network growth and the macrostructures of online social networks

  15. A game theory-based trust measurement model for social networks.

    Science.gov (United States)

    Wang, Yingjie; Cai, Zhipeng; Yin, Guisheng; Gao, Yang; Tong, Xiangrong; Han, Qilong

    2016-01-01

    In social networks, trust is a complex social network. Participants in online social networks want to share information and experiences with as many reliable users as possible. However, the modeling of trust is complicated and application dependent. Modeling trust needs to consider interaction history, recommendation, user behaviors and so on. Therefore, modeling trust is an important focus for online social networks. We propose a game theory-based trust measurement model for social networks. The trust degree is calculated from three aspects, service reliability, feedback effectiveness, recommendation credibility, to get more accurate result. In addition, to alleviate the free-riding problem, we propose a game theory-based punishment mechanism for specific trust and global trust, respectively. We prove that the proposed trust measurement model is effective. The free-riding problem can be resolved effectively through adding the proposed punishment mechanism.

  16. Modelling the impact of social network on energy savings

    International Nuclear Information System (INIS)

    Du, Feng; Zhang, Jiangfeng; Li, Hailong; Yan, Jinyue; Galloway, Stuart; Lo, Kwok L.

    2016-01-01

    Highlights: • Energy saving propagation along a social network is modelled. • This model consists of a time evolving weighted directed network. • Network weights and information decay are applied in savings calculation. - Abstract: It is noted that human behaviour changes can have a significant impact on energy consumption, however, qualitative study on such an impact is still very limited, and it is necessary to develop the corresponding mathematical models to describe how much energy savings can be achieved through human engagement. In this paper a mathematical model of human behavioural dynamic interactions on a social network is derived to calculate energy savings. This model consists of a weighted directed network with time evolving information on each node. Energy savings from the whole network is expressed as mathematical expectation from probability theory. This expected energy savings model includes both direct and indirect energy savings of individuals in the network. The savings model is obtained by network weights and modified by the decay of information. Expected energy savings are calculated for cases where individuals in the social network are treated as a single information source or multiple sources. This model is tested on a social network consisting of 40 people. The results show that the strength of relations between individuals is more important to information diffusion than the number of connections individuals have. The expected energy savings of optimally chosen node can be 25.32% more than randomly chosen nodes at the end of the second month for the case of single information source in the network, and 16.96% more than random nodes for the case of multiple information sources. This illustrates that the model presented in this paper can be used to determine which individuals will have the most influence on the social network, which in turn provides a useful guide to identify targeted customers in energy efficiency technology rollout

  17. Settings in Social Networks : a Measurement Model

    NARCIS (Netherlands)

    Schweinberger, Michael; Snijders, Tom A.B.

    2003-01-01

    A class of statistical models is proposed that aims to recover latent settings structures in social networks. Settings may be regarded as clusters of vertices. The measurement model is based on two assumptions. (1) The observed network is generated by hierarchically nested latent transitive

  18. Visual social network analysis: effective approach to model complex human social, behaviour & culture.

    Science.gov (United States)

    Ahram, Tareq Z; Karwowski, Waldemar

    2012-01-01

    The advent and adoption of internet-based social networking has significantly altered our daily lives. The educational community has taken notice of the positive aspects of social networking such as creation of blogs and to support groups of system designers going through the same challenges and difficulties. This paper introduces a social networking framework for collaborative education, design and modeling of the next generation of smarter products and services. Human behaviour modeling in social networking application aims to ensure that human considerations for learners and designers have a prominent place in the integrated design and development of sustainable, smarter products throughout the total system lifecycle. Social networks blend self-directed learning and prescribed, existing information. The self-directed element creates interest within a learner and the ability to access existing information facilitates its transfer, and eventual retention of knowledge acquired.

  19. Modelling Users` Trust in Online Social Networks

    Directory of Open Access Journals (Sweden)

    Iacob Cătoiu

    2014-02-01

    Full Text Available Previous studies (McKnight, Lankton and Tripp, 2011; Liao, Lui and Chen, 2011 have shown the crucial role of trust when choosing to disclose sensitive information online. This is the case of online social networks users, who must disclose a certain amount of personal data in order to gain access to these online services. Taking into account privacy calculus model and the risk/benefit ratio, we propose a model of users’ trust in online social networks with four variables. We have adapted metrics for the purpose of our study and we have assessed their reliability and validity. We use a Partial Least Squares (PLS based structural equation modelling analysis, which validated all our initial assumptions, indicating that our three predictors (privacy concerns, perceived benefits and perceived risks explain 48% of the variation of users’ trust in online social networks, the resulting variable of our study. We also discuss the implications and further research opportunities of our study.

  20. Stylized facts in social networks: Community-based static modeling

    Science.gov (United States)

    Jo, Hang-Hyun; Murase, Yohsuke; Török, János; Kertész, János; Kaski, Kimmo

    2018-06-01

    The past analyses of datasets of social networks have enabled us to make empirical findings of a number of aspects of human society, which are commonly featured as stylized facts of social networks, such as broad distributions of network quantities, existence of communities, assortative mixing, and intensity-topology correlations. Since the understanding of the structure of these complex social networks is far from complete, for deeper insight into human society more comprehensive datasets and modeling of the stylized facts are needed. Although the existing dynamical and static models can generate some stylized facts, here we take an alternative approach by devising a community-based static model with heterogeneous community sizes and larger communities having smaller link density and weight. With these few assumptions we are able to generate realistic social networks that show most stylized facts for a wide range of parameters, as demonstrated numerically and analytically. Since our community-based static model is simple to implement and easily scalable, it can be used as a reference system, benchmark, or testbed for further applications.

  1. An information spreading model based on online social networks

    Science.gov (United States)

    Wang, Tao; He, Juanjuan; Wang, Xiaoxia

    2018-01-01

    Online social platforms are very popular in recent years. In addition to spreading information, users could review or collect information on online social platforms. According to the information spreading rules of online social network, a new information spreading model, namely IRCSS model, is proposed in this paper. It includes sharing mechanism, reviewing mechanism, collecting mechanism and stifling mechanism. Mean-field equations are derived to describe the dynamics of the IRCSS model. Moreover, the steady states of reviewers, collectors and stiflers and the effects of parameters on the peak values of reviewers, collectors and sharers are analyzed. Finally, numerical simulations are performed on different networks. Results show that collecting mechanism and reviewing mechanism, as well as the connectivity of the network, make information travel wider and faster, and compared to WS network and ER network, the speed of reviewing, sharing and collecting information is fastest on BA network.

  2. Appplication of statistical mechanical methods to the modeling of social networks

    Science.gov (United States)

    Strathman, Anthony Robert

    With the recent availability of large-scale social data sets, social networks have become open to quantitative analysis via the methods of statistical physics. We examine the statistical properties of a real large-scale social network, generated from cellular phone call-trace logs. We find this network, like many other social networks to be assortative (r = 0.31) and clustered (i.e., strongly transitive, C = 0.21). We measure fluctuation scaling to identify the presence of internal structure in the network and find that structural inhomogeneity effectively disappears at the scale of a few hundred nodes, though there is no sharp cutoff. We introduce an agent-based model of social behavior, designed to model the formation and dissolution of social ties. The model is a modified Metropolis algorithm containing agents operating under the basic sociological constraints of reciprocity, communication need and transitivity. The model introduces the concept of a social temperature. We go on to show that this simple model reproduces the global statistical network features (incl. assortativity, connected fraction, mean degree, clustering, and mean shortest path length) of the real network data and undergoes two phase transitions, one being from a "gas" to a "liquid" state and the second from a liquid to a glassy state as function of this social temperature.

  3. Dynamic Evolution Model Based on Social Network Services

    Science.gov (United States)

    Xiong, Xi; Gou, Zhi-Jian; Zhang, Shi-Bin; Zhao, Wen

    2013-11-01

    Based on the analysis of evolutionary characteristics of public opinion in social networking services (SNS), in the paper we propose a dynamic evolution model, in which opinions are coupled with topology. This model shows the clustering phenomenon of opinions in dynamic network evolution. The simulation results show that the model can fit the data from a social network site. The dynamic evolution of networks accelerates the opinion, separation and aggregation. The scale and the number of clusters are influenced by confidence limit and rewiring probability. Dynamic changes of the topology reduce the number of isolated nodes, while the increased confidence limit allows nodes to communicate more sufficiently. The two effects make the distribution of opinion more neutral. The dynamic evolution of networks generates central clusters with high connectivity and high betweenness, which make it difficult to control public opinions in SNS.

  4. Social Network Analysis and Nutritional Behavior: An Integrated Modeling Approach.

    Science.gov (United States)

    Senior, Alistair M; Lihoreau, Mathieu; Buhl, Jerome; Raubenheimer, David; Simpson, Stephen J

    2016-01-01

    Animals have evolved complex foraging strategies to obtain a nutritionally balanced diet and associated fitness benefits. Recent research combining state-space models of nutritional geometry with agent-based models (ABMs), show how nutrient targeted foraging behavior can also influence animal social interactions, ultimately affecting collective dynamics and group structures. Here we demonstrate how social network analyses can be integrated into such a modeling framework and provide a practical analytical tool to compare experimental results with theory. We illustrate our approach by examining the case of nutritionally mediated dominance hierarchies. First we show how nutritionally explicit ABMs that simulate the emergence of dominance hierarchies can be used to generate social networks. Importantly the structural properties of our simulated networks bear similarities to dominance networks of real animals (where conflicts are not always directly related to nutrition). Finally, we demonstrate how metrics from social network analyses can be used to predict the fitness of agents in these simulated competitive environments. Our results highlight the potential importance of nutritional mechanisms in shaping dominance interactions in a wide range of social and ecological contexts. Nutrition likely influences social interactions in many species, and yet a theoretical framework for exploring these effects is currently lacking. Combining social network analyses with computational models from nutritional ecology may bridge this divide, representing a pragmatic approach for generating theoretical predictions for nutritional experiments.

  5. Social network models predict movement and connectivity in ecological landscapes

    Science.gov (United States)

    Fletcher, Robert J.; Acevedo, M.A.; Reichert, Brian E.; Pias, Kyle E.; Kitchens, Wiley M.

    2011-01-01

    Network analysis is on the rise across scientific disciplines because of its ability to reveal complex, and often emergent, patterns and dynamics. Nonetheless, a growing concern in network analysis is the use of limited data for constructing networks. This concern is strikingly relevant to ecology and conservation biology, where network analysis is used to infer connectivity across landscapes. In this context, movement among patches is the crucial parameter for interpreting connectivity but because of the difficulty of collecting reliable movement data, most network analysis proceeds with only indirect information on movement across landscapes rather than using observed movement to construct networks. Statistical models developed for social networks provide promising alternatives for landscape network construction because they can leverage limited movement information to predict linkages. Using two mark-recapture datasets on individual movement and connectivity across landscapes, we test whether commonly used network constructions for interpreting connectivity can predict actual linkages and network structure, and we contrast these approaches to social network models. We find that currently applied network constructions for assessing connectivity consistently, and substantially, overpredict actual connectivity, resulting in considerable overestimation of metapopulation lifetime. Furthermore, social network models provide accurate predictions of network structure, and can do so with remarkably limited data on movement. Social network models offer a flexible and powerful way for not only understanding the factors influencing connectivity but also for providing more reliable estimates of connectivity and metapopulation persistence in the face of limited data.

  6. Social network models predict movement and connectivity in ecological landscapes.

    Science.gov (United States)

    Fletcher, Robert J; Acevedo, Miguel A; Reichert, Brian E; Pias, Kyle E; Kitchens, Wiley M

    2011-11-29

    Network analysis is on the rise across scientific disciplines because of its ability to reveal complex, and often emergent, patterns and dynamics. Nonetheless, a growing concern in network analysis is the use of limited data for constructing networks. This concern is strikingly relevant to ecology and conservation biology, where network analysis is used to infer connectivity across landscapes. In this context, movement among patches is the crucial parameter for interpreting connectivity but because of the difficulty of collecting reliable movement data, most network analysis proceeds with only indirect information on movement across landscapes rather than using observed movement to construct networks. Statistical models developed for social networks provide promising alternatives for landscape network construction because they can leverage limited movement information to predict linkages. Using two mark-recapture datasets on individual movement and connectivity across landscapes, we test whether commonly used network constructions for interpreting connectivity can predict actual linkages and network structure, and we contrast these approaches to social network models. We find that currently applied network constructions for assessing connectivity consistently, and substantially, overpredict actual connectivity, resulting in considerable overestimation of metapopulation lifetime. Furthermore, social network models provide accurate predictions of network structure, and can do so with remarkably limited data on movement. Social network models offer a flexible and powerful way for not only understanding the factors influencing connectivity but also for providing more reliable estimates of connectivity and metapopulation persistence in the face of limited data.

  7. How can social networks ever become complex? Modelling the emergence of complex networks from local social exchanges

    NARCIS (Netherlands)

    Pujol, Josep M.; Flache, Andreas; Delgado, Jordi; Sangüesa, Ramon; Sanguessa, R.

    2005-01-01

    Small-world and power-law network structures have been prominently proposed as models of large networks. However, the assumptions of these models usually-lack sociological grounding. We present a computational model grounded in social exchange theory. Agents search attractive exchange partners in a

  8. Social Sensor Analytics: Making Sense of Network Models in Social Media

    Energy Technology Data Exchange (ETDEWEB)

    Dowling, Chase P.; Harrison, Joshua J.; Sathanur, Arun V.; Sego, Landon H.; Corley, Courtney D.

    2015-07-27

    Social networks can be thought of as noisy sensor networks mapping real world information to the web. Owing to the extensive body of literature in sensor network analysis, this work sought to apply several novel and traditional methods in sensor network analysis for the purposes of efficiently interrogating social media data streams from raw data. We carefully revisit our definition of a social media signal from previous work both in terms of time-varying features within the data and the networked nature of the medium. Further, we detail our analysis of global patterns in Twitter over the months of November 2013 and June 2014, detect and categorize events, and illustrate how these analyses can be used to inform graph-based models of Twitter, namely using a recent network influence model called PhySense: similar to PageRank but tuned to behavioral analysis by leveraging a sociologically inspired probabilistic model. We ultimately identify forms of information dissemination via analysis of time series and dynamic graph spectra and corroborate these findings through manual investigation of the data as a requisite step in modeling the diffusion process with PhySense. We hope to sufficiently characterize global behavior in a medium such as Twitter as a means of learning global model parameters one may use to predict or simulate behavior on a large scale. We have made our time series and dynamic graph analytical code available via a GitHub repository https://github.com/cpatdowling/salsa and our data are available upon request.

  9. Energy model for rumor propagation on social networks

    Science.gov (United States)

    Han, Shuo; Zhuang, Fuzhen; He, Qing; Shi, Zhongzhi; Ao, Xiang

    2014-01-01

    With the development of social networks, the impact of rumor propagation on human lives is more and more significant. Due to the change of propagation mode, traditional rumor propagation models designed for word-of-mouth process may not be suitable for describing the rumor spreading on social networks. To overcome this shortcoming, we carefully analyze the mechanisms of rumor propagation and the topological properties of large-scale social networks, then propose a novel model based on the physical theory. In this model, heat energy calculation formula and Metropolis rule are introduced to formalize this problem and the amount of heat energy is used to measure a rumor’s impact on a network. Finally, we conduct track experiments to show the evolution of rumor propagation, make comparison experiments to contrast the proposed model with the traditional models, and perform simulation experiments to study the dynamics of rumor spreading. The experiments show that (1) the rumor propagation simulated by our model goes through three stages: rapid growth, fluctuant persistence and slow decline; (2) individuals could spread a rumor repeatedly, which leads to the rumor’s resurgence; (3) rumor propagation is greatly influenced by a rumor’s attraction, the initial rumormonger and the sending probability.

  10. Perception of similarity: a model for social network dynamics

    International Nuclear Information System (INIS)

    Javarone, Marco Alberto; Armano, Giuliano

    2013-01-01

    Some properties of social networks (e.g., the mixing patterns and the community structure) appear deeply influenced by the individual perception of people. In this work we map behaviors by considering similarity and popularity of people, also assuming that each person has his/her proper perception and interpretation of similarity. Although investigated in different ways (depending on the specific scientific framework), from a computational perspective similarity is typically calculated as a distance measure. In accordance with this view, to represent social network dynamics we developed an agent-based model on top of a hyperbolic space on which individual distance measures are calculated. Simulations, performed in accordance with the proposed model, generate small-world networks that exhibit a community structure. We deem this model to be valuable for analyzing the relevant properties of real social networks. (paper)

  11. k-Degree Anonymity Model for Social Network Data Publishing

    Directory of Open Access Journals (Sweden)

    MACWAN, K. R.

    2017-11-01

    Full Text Available Publicly accessible platform for social networking has gained special attraction because of its easy data sharing. Data generated on such social network is analyzed for various activities like marketing, social psychology, etc. This requires preservation of sensitive attributes before it becomes easily accessible. Simply removing the personal identities of the users before publishing data is not enough to maintain the privacy of the individuals. The structure of the social network data itself reveals much information regarding its users and their connections. To resolve this problem, k-degree anonymous method is adopted. It emphasizes on the modification of the graph to provide at least k number of nodes that contain the same degree. However, this approach is not efficient on a huge amount of social data and the modification of the original data fails to maintain data usefulness. In addition to this, the current anonymization approaches focus on a degree sequence-based graph model which leads to major modification of the graph topological properties. In this paper, we have proposed an improved k-degree anonymity model that retain the social network structural properties and also to provide privacy to the individuals. Utility measurement approach for community based graph model is used to verify the performance of the proposed technique.

  12. Friendship Dissolution Within Social Networks Modeled Through Multilevel Event History Analysis

    Science.gov (United States)

    Dean, Danielle O.; Bauer, Daniel J.; Prinstein, Mitchell J.

    2018-01-01

    A social network perspective can bring important insight into the processes that shape human behavior. Longitudinal social network data, measuring relations between individuals over time, has become increasingly common—as have the methods available to analyze such data. A friendship duration model utilizing discrete-time multilevel survival analysis with a multiple membership random effect structure is developed and applied here to study the processes leading to undirected friendship dissolution within a larger social network. While the modeling framework is introduced in terms of understanding friendship dissolution, it can be used to understand microlevel dynamics of a social network more generally. These models can be fit with standard generalized linear mixed-model software, after transforming the data to a pair-period data set. An empirical example highlights how the model can be applied to understand the processes leading to friendship dissolution between high school students, and a simulation study is used to test the use of the modeling framework under representative conditions that would be found in social network data. Advantages of the modeling framework are highlighted, and potential limitations and future directions are discussed. PMID:28463022

  13. Studies on the population dynamics of a rumor-spreading model in online social networks

    Science.gov (United States)

    Dong, Suyalatu; Fan, Feng-Hua; Huang, Yong-Chang

    2018-02-01

    This paper sets up a rumor spreading model in online social networks based on the European fox rabies SIR model. The model considers the impact of changing number of online social network users, combines the transmission dynamics to set up a population dynamics of rumor spreading model in online social networks. Simulation is carried out on online social network, and results show that the new rumor spreading model is in accordance with the real propagation characteristics in online social networks.

  14. Modelling animal group fission using social network dynamics.

    Directory of Open Access Journals (Sweden)

    Cédric Sueur

    Full Text Available Group life involves both advantages and disadvantages, meaning that individuals have to compromise between their nutritional needs and their social links. When a compromise is impossible, the group splits in order to reduce conflict of interests and favour positive social interactions between its members. In this study we built a dynamic model of social networks to represent a succession of temporary fissions involving a change in social relations that could potentially lead to irreversible group fission (i.e. no more group fusion. This is the first study that assesses how a social network changes according to group fission-fusion dynamics. We built a model that was based on different parameters: the group size, the influence of nutritional needs compared to social needs, and the changes in the social network after a temporary fission. The results obtained from this theoretical data indicate how the percentage of social relation transfer, the number of individuals and the relative importance of nutritional requirements and social links influence the average number of days before irreversible fission occurs. The greater the nutritional needs and the higher the transfer of social relations during temporary fission, the fewer days will be observed before an irreversible fission. It is crucial to bridge the gap between the individual and the population level if we hope to understand how simple, local interactions may drive ecological systems.

  15. Models, Entropy and Information of Temporal Social Networks

    Science.gov (United States)

    Zhao, Kun; Karsai, Márton; Bianconi, Ginestra

    Temporal social networks are characterized by heterogeneous duration of contacts, which can either follow a power-law distribution, such as in face-to-face interactions, or a Weibull distribution, such as in mobile-phone communication. Here we model the dynamics of face-to-face interaction and mobile phone communication by a reinforcement dynamics, which explains the data observed in these different types of social interactions. We quantify the information encoded in the dynamics of these networks by the entropy of temporal networks. Finally, we show evidence that human dynamics is able to modulate the information present in social network dynamics when it follows circadian rhythms and when it is interfacing with a new technology such as the mobile-phone communication technology.

  16. Towards a Social Networks Model for Online Learning & Performance

    Science.gov (United States)

    Chung, Kon Shing Kenneth; Paredes, Walter Christian

    2015-01-01

    In this study, we develop a theoretical model to investigate the association between social network properties, "content richness" (CR) in academic learning discourse, and performance. CR is the extent to which one contributes content that is meaningful, insightful and constructive to aid learning and by social network properties we…

  17. Analyzing, Modeling, and Simulation for Human Dynamics in Social Network

    Directory of Open Access Journals (Sweden)

    Yunpeng Xiao

    2012-01-01

    Full Text Available This paper studies the human behavior in the top-one social network system in China (Sina Microblog system. By analyzing real-life data at a large scale, we find that the message releasing interval (intermessage time obeys power law distribution both at individual level and at group level. Statistical analysis also reveals that human behavior in social network is mainly driven by four basic elements: social pressure, social identity, social participation, and social relation between individuals. Empirical results present the four elements' impact on the human behavior and the relation between these elements. To further understand the mechanism of such dynamic phenomena, a hybrid human dynamic model which combines “interest” of individual and “interaction” among people is introduced, incorporating the four elements simultaneously. To provide a solid evaluation, we simulate both two-agent and multiagent interactions with real-life social network topology. We achieve the consistent results between empirical studies and the simulations. The model can provide a good understanding of human dynamics in social network.

  18. SEIR Model of Rumor Spreading in Online Social Network with Varying Total Population Size

    International Nuclear Information System (INIS)

    Dong Suyalatu; Deng Yan-Bin; Huang Yong-Chang

    2017-01-01

    Based on the infectious disease model with disease latency, this paper proposes a new model for the rumor spreading process in online social network. In this paper what we establish an SEIR rumor spreading model to describe the online social network with varying total number of users and user deactivation rate. We calculate the exact equilibrium points and reproduction number for this model. Furthermore, we perform the rumor spreading process in the online social network with increasing population size based on the original real world Facebook network. The simulation results indicate that the SEIR model of rumor spreading in online social network with changing total number of users can accurately reveal the inherent characteristics of rumor spreading process in online social network . (paper)

  19. Analysis of organizational culture with social network models

    OpenAIRE

    Titov, S.

    2015-01-01

    Organizational culture is nowadays an object of numerous scientific papers. However, only marginal part of existing research attempts to use the formal models of organizational cultures. The lack of organizational culture models significantly limits the further research in this area and restricts the application of the theory to practice of organizational culture change projects. The article consists of general views on potential application of network models and social network analysis to th...

  20. An information search model for online social Networks - MOBIRSE

    Directory of Open Access Journals (Sweden)

    Miguel Angel Niño Zambrano

    2015-09-01

    Full Text Available Online Social Networks (OSNs have been gaining great importance among Internet users in recent years.  These are sites where it is possible to meet people, publish, and share content in a way that is both easy and free of charge. As a result, the volume of information contained in these websites has grown exponentially, and web search has consequently become an important tool for users to easily find information relevant to their social networking objectives. Making use of ontologies and user profiles can make these searches more effective. This article presents a model for Information Retrieval in OSNs (MOBIRSE based on user profile and ontologies which aims to improve the relevance of retrieved information on these websites. The social network Facebook was chosen for a case study and as the instance for the proposed model. The model was validated using measures such as At-k Precision and Kappa statistics, to assess its efficiency.

  1. SEIR Model of Rumor Spreading in Online Social Network with Varying Total Population Size

    Science.gov (United States)

    Dong, Suyalatu; Deng, Yan-Bin; Huang, Yong-Chang

    2017-10-01

    Based on the infectious disease model with disease latency, this paper proposes a new model for the rumor spreading process in online social network. In this paper what we establish an SEIR rumor spreading model to describe the online social network with varying total number of users and user deactivation rate. We calculate the exact equilibrium points and reproduction number for this model. Furthermore, we perform the rumor spreading process in the online social network with increasing population size based on the original real world Facebook network. The simulation results indicate that the SEIR model of rumor spreading in online social network with changing total number of users can accurately reveal the inherent characteristics of rumor spreading process in online social network. Supported by National Natural Science Foundation of China under Grant Nos. 11275017 and 11173028

  2. Modeling the effect of social networks on adoption of multifunctional agriculture.

    Science.gov (United States)

    Manson, Steven M; Jordan, Nicholas R; Nelson, Kristen C; Brummel, Rachel F

    2016-01-01

    Rotational grazing (RG) has attracted much attention as a cornerstone of multifunctional agriculture (MFA) in animal systems, potentially capable of producing a range of goods and services of value to diverse stakeholders in agricultural landscapes and rural communities, as well as broader societal benefits. Despite these benefits, global adoption of MFA has been uneven, with some places seeing active participation, while others have seen limited growth. Recent conceptual models of MFA emphasize the potential for bottom-up processes and linkages among social and environmental systems to promote multifunctionality. Social networks are critical to these explanations but how and why these networks matter is unclear. We investigated fifty-three farms in three states in the United States (New York, Wisconsin, Pennsylvania) and developed a stylized model of social networks and systemic change in the dairy farming system. We found that social networks are important to RG adoption but their impact is contingent on social and spatial factors. Effects of networks on farmer decision making differ according to whether they comprise weak-tie relationships, which bridge across disparate people and organizations, or strong-tie relationships, which are shared by groups in which members are well known to one another. RG adoption is also dependent on features of the social landscape including the number of dairy households, the probability of neighboring farmers sharing strong ties, and the role of space in how networks are formed. The model replicates features of real-world adoption of RG practices in the Eastern US and illustrates pathways toward greater multifunctionality in the dairy landscape. Such models are likely to be of heuristic value in network-focused strategies for agricultural development.

  3. Social inheritance can explain the structure of animal social networks

    Science.gov (United States)

    Ilany, Amiyaal; Akçay, Erol

    2016-01-01

    The social network structure of animal populations has major implications for survival, reproductive success, sexual selection and pathogen transmission of individuals. But as of yet, no general theory of social network structure exists that can explain the diversity of social networks observed in nature, and serve as a null model for detecting species and population-specific factors. Here we propose a simple and generally applicable model of social network structure. We consider the emergence of network structure as a result of social inheritance, in which newborns are likely to bond with maternal contacts, and via forming bonds randomly. We compare model output with data from several species, showing that it can generate networks with properties such as those observed in real social systems. Our model demonstrates that important observed properties of social networks, including heritability of network position or assortative associations, can be understood as consequences of social inheritance. PMID:27352101

  4. Modeling cascading failures with the crisis of trust in social networks

    Science.gov (United States)

    Yi, Chengqi; Bao, Yuanyuan; Jiang, Jingchi; Xue, Yibo

    2015-10-01

    In social networks, some friends often post or disseminate malicious information, such as advertising messages, informal overseas purchasing messages, illegal messages, or rumors. Too much malicious information may cause a feeling of intense annoyance. When the feeling exceeds a certain threshold, it will lead social network users to distrust these friends, which we call the crisis of trust. The crisis of trust in social networks has already become a universal concern and an urgent unsolved problem. As a result of the crisis of trust, users will cut off their relationships with some of their untrustworthy friends. Once a few of these relationships are made unavailable, it is likely that other friends will decline trust, and a large portion of the social network will be influenced. The phenomenon in which the unavailability of a few relationships will trigger the failure of successive relationships is known as cascading failure dynamics. To our best knowledge, no one has formally proposed cascading failures dynamics with the crisis of trust in social networks. In this paper, we address this potential issue, quantify the trust between two users based on user similarity, and model the minimum tolerance with a nonlinear equation. Furthermore, we construct the processes of cascading failures dynamics by considering the unique features of social networks. Based on real social network datasets (Sina Weibo, Facebook and Twitter), we adopt two attack strategies (the highest trust attack (HT) and the lowest trust attack (LT)) to evaluate the proposed dynamics and to further analyze the changes of the topology, connectivity, cascading time and cascade effect under the above attacks. We numerically find that the sparse and inhomogeneous network structure in our cascading model can better improve the robustness of social networks than the dense and homogeneous structure. However, the network structure that seems like ripples is more vulnerable than the other two network

  5. Modeling the reemergence of information diffusion in social network

    Science.gov (United States)

    Yang, Dingda; Liao, Xiangwen; Shen, Huawei; Cheng, Xueqi; Chen, Guolong

    2018-01-01

    Information diffusion in networks is an important research topic in various fields. Existing studies either focus on modeling the process of information diffusion, e.g., independent cascade model and linear threshold model, or investigate information diffusion in networks with certain structural characteristics such as scale-free networks and small world networks. However, there are still several phenomena that have not been captured by existing information diffusion models. One of the prominent phenomena is the reemergence of information diffusion, i.e., a piece of information reemerges after the completion of its initial diffusion process. In this paper, we propose an optimized information diffusion model by introducing a new informed state into traditional susceptible-infected-removed model. We verify the proposed model via simulations in real-world social networks, and the results indicate that the model can reproduce the reemergence of information during the diffusion process.

  6. Social Network Perspective: Model of Student Knowledge Sharing On Social Network Media

    OpenAIRE

    Bentar Priyopradono; Danny Manongga; Wiranto H. Utomo

    2012-01-01

    Recently, the role and development of information technology especially the internet, gives impact and influence in social relationship especially for social network site services users. The impact and influence the use of Internet which is related to exchange information and knowledge sharing still become one of the interesting topics to be researched. Now, the use of social media network by students are the best way to them to increase their knowledge as communication media such as, exchang...

  7. The specification of weight structures in network autocorrelation models of social influence

    NARCIS (Netherlands)

    Leenders, Roger Th.A.J.

    2002-01-01

    Many physical and social phenomena are embedded within networks of interdependencies, the so-called 'context' of these phenomena. In network analysis, this type of process is typically modeled as a network autocorrelation model. Parameter estimates and inferences based on autocorrelation models,

  8. PERSON IN SOCIAL NETWORKS

    Directory of Open Access Journals (Sweden)

    Андрей Борисович Шалимов

    2013-11-01

    Full Text Available Purpose: Our scientific purpose is creation of practical model of person’s representation in social networks (Facebook, Twitter, Classmates. As user of social networks, person is made conditional not only upon its own identity, but also upon the information about himself, which he is ready to share with his friends in contact list. Goal-setting and practical activities for their achievement mean that you should apply force, it can completely eliminates systemic factors, the system of power relations, which overwhelms human being in social networks.Methodology: The reconstruction of the model of human in the popularity of social networksResults: There is descripton of practical model of person's representation in social networks, it includes the management of own identity and the audience (the list of contacts. When person manages own identity, he answers the question, «Whom I can dare to be?». Person perceives himself in social networks' being, he understands himself and his place in the world, he identifies.Managing the way in social media means that you answer the question «What I want to tell?». Person in social media looks at events in the field of culture, economy, politics, social relations through the prism of his own attitudes, he forms and formulates his own agenda and he is going to tell about himself through them.Practical implications: Everyday people’s life, practical activities, including marketing in social networks.DOI: http://dx.doi.org/10.12731/2218-7405-2013-9-51

  9. Active influence in dynamical models of structural balance in social networks

    Science.gov (United States)

    Summers, Tyler H.; Shames, Iman

    2013-07-01

    We consider a nonlinear dynamical system on a signed graph, which can be interpreted as a mathematical model of social networks in which the links can have both positive and negative connotations. In accordance with a concept from social psychology called structural balance, the negative links play a key role in both the structure and dynamics of the network. Recent research has shown that in a nonlinear dynamical system modeling the time evolution of “friendliness levels” in the network, two opposing factions emerge from almost any initial condition. Here we study active external influence in this dynamical model and show that any agent in the network can achieve any desired structurally balanced state from any initial condition by perturbing its own local friendliness levels. Based on this result, we also introduce a new network centrality measure for signed networks. The results are illustrated in an international-relations network using United Nations voting record data from 1946 to 2008 to estimate friendliness levels amongst various countries.

  10. Entropy of dynamical social networks

    Science.gov (United States)

    Zhao, Kun; Karsai, Marton; Bianconi, Ginestra

    2012-02-01

    Dynamical social networks are evolving rapidly and are highly adaptive. Characterizing the information encoded in social networks is essential to gain insight into the structure, evolution, adaptability and dynamics. Recently entropy measures have been used to quantify the information in email correspondence, static networks and mobility patterns. Nevertheless, we still lack methods to quantify the information encoded in time-varying dynamical social networks. In this talk we present a model to quantify the entropy of dynamical social networks and use this model to analyze the data of phone-call communication. We show evidence that the entropy of the phone-call interaction network changes according to circadian rhythms. Moreover we show that social networks are extremely adaptive and are modified by the use of technologies such as mobile phone communication. Indeed the statistics of duration of phone-call is described by a Weibull distribution and is significantly different from the distribution of duration of face-to-face interactions in a conference. Finally we investigate how much the entropy of dynamical social networks changes in realistic models of phone-call or face-to face interactions characterizing in this way different type human social behavior.

  11. Introducing serendipity in a social network model of knowledge diffusion

    International Nuclear Information System (INIS)

    Cremonini, Marco

    2016-01-01

    Highlights: • Serendipity as a control mechanism for knowledge diffusion in social network. • Local communication enhanced in the periphery of a network. • Prevalence of hub nodes in the network core mitigated. • Potential disruptive effect on network formation of uncontrolled serendipity. - Abstract: In this paper, we study serendipity as a possible strategy to control the behavior of an agent-based network model of knowledge diffusion. The idea of considering serendipity in a strategic way has been first explored in Network Learning and Information Seeking studies. After presenting the major contributions of serendipity studies to digital environments, we discuss the extension to our model: Agents are enriched with random topics for establishing new communication according to different strategies. The results show how important network properties could be influenced, like reducing the prevalence of hubs in the network’s core and increasing local communication in the periphery, similar to the effects of more traditional self-organization methods. Therefore, from this initial study, when serendipity is opportunistically directed, it appears to behave as an effective and applicable approach to social network control.

  12. Empirical Models of Social Learning in a Large, Evolving Network.

    Directory of Open Access Journals (Sweden)

    Ayşe Başar Bener

    Full Text Available This paper advances theories of social learning through an empirical examination of how social networks change over time. Social networks are important for learning because they constrain individuals' access to information about the behaviors and cognitions of other people. Using data on a large social network of mobile device users over a one-month time period, we test three hypotheses: 1 attraction homophily causes individuals to form ties on the basis of attribute similarity, 2 aversion homophily causes individuals to delete existing ties on the basis of attribute dissimilarity, and 3 social influence causes individuals to adopt the attributes of others they share direct ties with. Statistical models offer varied degrees of support for all three hypotheses and show that these mechanisms are more complex than assumed in prior work. Although homophily is normally thought of as a process of attraction, people also avoid relationships with others who are different. These mechanisms have distinct effects on network structure. While social influence does help explain behavior, people tend to follow global trends more than they follow their friends.

  13. Modeling Temporal Variation in Social Network: An Evolutionary Web Graph Approach

    Science.gov (United States)

    Mitra, Susanta; Bagchi, Aditya

    A social network is a social structure between actors (individuals, organization or other social entities) and indicates the ways in which they are connected through various social relationships like friendships, kinships, professional, academic etc. Usually, a social network represents a social community, like a club and its members or a city and its citizens etc. or a research group communicating over Internet. In seventies Leinhardt [1] first proposed the idea of representing a social community by a digraph. Later, this idea became popular among other research workers like, network designers, web-service application developers and e-learning modelers. It gave rise to a rapid proliferation of research work in the area of social network analysis. Some of the notable structural properties of a social network are connectedness between actors, reachability between a source and a target actor, reciprocity or pair-wise connection between actors with bi-directional links, centrality of actors or the important actors having high degree or more connections and finally the division of actors into sub-structures or cliques or strongly-connected components. The cycles present in a social network may even be nested [2, 3]. The formal definition of these structural properties will be provided in Sect. 8.2.1. The division of actors into cliques or sub-groups can be a very important factor for understanding a social structure, particularly the degree of cohesiveness in a community. The number, size, and connections among the sub-groups in a network are useful in understanding how the network, as a whole, is likely to behave.

  14. A Privacy Preservation Model for Health-Related Social Networking Sites

    Science.gov (United States)

    2015-01-01

    The increasing use of social networking sites (SNS) in health care has resulted in a growing number of individuals posting personal health information online. These sites may disclose users' health information to many different individuals and organizations and mine it for a variety of commercial and research purposes, yet the revelation of personal health information to unauthorized individuals or entities brings a concomitant concern of greater risk for loss of privacy among users. Many users join multiple social networks for different purposes and enter personal and other specific information covering social, professional, and health domains into other websites. Integration of multiple online and real social networks makes the users vulnerable to unintentional and intentional security threats and misuse. This paper analyzes the privacy and security characteristics of leading health-related SNS. It presents a threat model and identifies the most important threats to users and SNS providers. Building on threat analysis and modeling, this paper presents a privacy preservation model that incorporates individual self-protection and privacy-by-design approaches and uses the model to develop principles and countermeasures to protect user privacy. This study paves the way for analysis and design of privacy-preserving mechanisms on health-related SNS. PMID:26155953

  15. A Privacy Preservation Model for Health-Related Social Networking Sites.

    Science.gov (United States)

    Li, Jingquan

    2015-07-08

    The increasing use of social networking sites (SNS) in health care has resulted in a growing number of individuals posting personal health information online. These sites may disclose users' health information to many different individuals and organizations and mine it for a variety of commercial and research purposes, yet the revelation of personal health information to unauthorized individuals or entities brings a concomitant concern of greater risk for loss of privacy among users. Many users join multiple social networks for different purposes and enter personal and other specific information covering social, professional, and health domains into other websites. Integration of multiple online and real social networks makes the users vulnerable to unintentional and intentional security threats and misuse. This paper analyzes the privacy and security characteristics of leading health-related SNS. It presents a threat model and identifies the most important threats to users and SNS providers. Building on threat analysis and modeling, this paper presents a privacy preservation model that incorporates individual self-protection and privacy-by-design approaches and uses the model to develop principles and countermeasures to protect user privacy. This study paves the way for analysis and design of privacy-preserving mechanisms on health-related SNS.

  16. An economic model of friendship and enmity for measuring social balance in networks

    Science.gov (United States)

    Lee, Kyu-Min; Shin, Euncheol; You, Seungil

    2017-12-01

    We propose a dynamic economic model of networks where agents can be friends or enemies with one another. This is a decentralized relationship model in that agents decide whether to change their relationships so as to minimize their imbalanced triads. In this model, there is a single parameter, which we call social temperature, that captures the degree to which agents care about social balance in their relationships. We show that the global structure of relationship configuration converges to a unique stationary distribution. Using this stationary distribution, we characterize the maximum likelihood estimator of the social temperature parameter. Since the estimator is computationally challenging to calculate from real social network datasets, we provide a simple simulation algorithm and verify its performance with real social network datasets.

  17. Mental Health, School Problems, and Social Networks: Modeling Urban Adolescent Substance Use

    Science.gov (United States)

    Mason, Michael J.

    2010-01-01

    This study tested a mediation model of the relationship with school problems, social network quality, and substance use with a primary care sample of 301 urban adolescents. It was theorized that social network quality (level of risk or protection in network) would mediate the effects of school problems, accounting for internalizing problems and…

  18. Modeling Social Capital as Dynamic Networks to Promote Access to Oral Healthcare.

    Science.gov (United States)

    Wang, Hua; Northridge, Mary E; Kunzel, Carol; Zhang, Qiuyi; Kum, Susan S; Gilbert, Jessica L; Jin, Zhu; Metcalf, Sara S

    2016-01-01

    Social capital, as comprised of human connections in social networks and their associated benefits, is closely related to the health of individuals, communities, and societies at large. For disadvantaged population groups such as older adults and racial/ethnic minorities, social capital may play a particularly critical role in mitigating the negative effects and reinforcing the positive effects on health. In this project, we model social capital as both cause and effect by simulating dynamic networks. Informed in part by a community-based health promotion program, an agent-based model is contextualized in a GIS environment to explore the complexity of social disparities in oral and general health as experienced at the individual, interpersonal, and community scales. This study provides the foundation for future work investigating how health and healthcare accessibility may be influenced by social networks.

  19. Social networks and trade of services: modelling interregional flows with spatial and network autocorrelation effects

    Science.gov (United States)

    de la Mata, Tamara; Llano, Carlos

    2013-07-01

    Recent literature on border effect has fostered research on informal barriers to trade and the role played by network dependencies. In relation to social networks, it has been shown that intensity of trade in goods is positively correlated with migration flows between pairs of countries/regions. In this article, we investigate whether such a relation also holds for interregional trade of services. We also consider whether interregional trade flows in services linked with tourism exhibit spatial and/or social network dependence. Conventional empirical gravity models assume the magnitude of bilateral flows between regions is independent of flows to/from regions located nearby in space, or flows to/from regions related through social/cultural/ethic network connections. With this aim, we provide estimates from a set of gravity models showing evidence of statistically significant spatial and network (demographic) dependence in the bilateral flows of the trade of services considered. The analysis has been applied to the Spanish intra- and interregional monetary flows of services from the accommodation, restaurants and travel agencies for the period 2000-2009, using alternative datasets for the migration stocks and definitions of network effects.

  20. Modeling social networks in geographic space: approach and empirical application

    NARCIS (Netherlands)

    Arentze, T.A.; Berg, van den P.E.W.; Timmermans, H.J.P.

    2012-01-01

    Social activities are responsible for a large proportion of travel demands of individuals. Modeling of the social network of a studied population offers a basis to predict social travel in a more comprehensive way than currently is possible. In this paper we develop a method to generate a whole

  1. An agent-based model of centralized institutions, social network technology, and revolution.

    Science.gov (United States)

    Makowsky, Michael D; Rubin, Jared

    2013-01-01

    This paper sheds light on the general mechanisms underlying large-scale social and institutional change. We employ an agent-based model to test the impact of authority centralization and social network technology on preference falsification and institutional change. We find that preference falsification is increasing with centralization and decreasing with social network range. This leads to greater cascades of preference revelation and thus more institutional change in highly centralized societies and this effect is exacerbated at greater social network ranges. An empirical analysis confirms the connections that we find between institutional centralization, social radius, preference falsification, and institutional change.

  2. Aperiodic dynamics in a deterministic adaptive network model of attitude formation in social groups

    Science.gov (United States)

    Ward, Jonathan A.; Grindrod, Peter

    2014-07-01

    Adaptive network models, in which node states and network topology coevolve, arise naturally in models of social dynamics that incorporate homophily and social influence. Homophily relates the similarity between pairs of nodes' states to their network coupling strength, whilst social influence causes coupled nodes' states to convergence. In this paper we propose a deterministic adaptive network model of attitude formation in social groups that includes these effects, and in which the attitudinal dynamics are represented by an activato-inhibitor process. We illustrate that consensus, corresponding to all nodes adopting the same attitudinal state and being fully connected, may destabilise via Turing instability, giving rise to aperiodic dynamics with sensitive dependence on initial conditions. These aperiodic dynamics correspond to the formation and dissolution of sub-groups that adopt contrasting attitudes. We discuss our findings in the context of cultural polarisation phenomena. Social influence. This reflects the fact that people tend to modify their behaviour and attitudes in response to the opinions of others [22-26]. We model social influence via diffusion: agents adjust their state according to a weighted sum (dictated by the evolving network) of the differences between their state and the states of their neighbours. Homophily. This relates the similarity of individuals' states to their frequency and strength of interaction [27]. Thus in our model, homophily drives the evolution of the weighted ‘social' network. A precise formulation of our model is given in Section 2. Social influence and homophily underpin models of social dynamics [21], which cover a wide range of sociological phenomena, including the diffusion of innovations [28-32], complex contagions [33-36], collective action [37-39], opinion dynamics [19,20,40,10,11,13,15,41,16], the emergence of social norms [42-44], group stability [45], social differentiation [46] and, of particular relevance

  3. Network-Oriented Modeling of Multi-Criteria Homophily and Opinion Dynamics in Social Media

    NARCIS (Netherlands)

    Kozyreva, Olga; Pechina, Anna; Treur, J.

    2018-01-01

    In this paper we model the opinion dynamics in social groups in combination with adaptation of the connections based on a multicriteria homophily principle. The adaptive network model has been designed according to a Network-Oriented Modeling approach based on temporal-causal networks. The model has

  4. Accelerating a Network Model of Care: Taking a Social Innovation to Scale

    Directory of Open Access Journals (Sweden)

    Kerry Byrne

    2012-07-01

    Full Text Available Government-funded systems of health and social care are facing enormous fiscal and human-resource challenges. The space for innovation in care is wide open and new disruptive patterns are emerging. These include self-management and personal budgets, participatory and integrated care, supported decision making and a renewed focus on prevention. Taking these disruptive patterns to scale can be accelerated by a technologically enabled shift to a network model of care to co-create the best outcomes for individuals, family caregivers, and health and social care organizations. The connections, relationships, and activities within an individual’s personal network lay the foundation for care that health and social care systems/policy must simultaneously support and draw on for positive outcomes. Practical tools, adequate information, and tangible resources are required to coordinate and sustain care. Tyze Personal Networks is a social venture that uses technology to engage and inform the individual, their personal networks, and their care providers to co-create the best outcomes. In this article, we demonstrate how Tyze contributes to a shift to a network model of care by strengthening our networks and enhancing partnerships between care providers, individuals, and family and friends.

  5. Women’s Social Networks and Birth Attendant Decisions: Application of the Network-Episode Model

    OpenAIRE

    Edmonds, Joyce K.; Hruschka, Daniel; Bernard, H. Russell; Sibley, Lynn

    2011-01-01

    This paper examines the association of women's social networks with the use of skilled birth attendants in uncomplicated pregnancy and childbirth in Matlab, Bangladesh. The Network-Episode Model was applied to determine if network structure variables (density / kinship homogeneity / strength of ties) together with network content (endorsement for or against a particular type of birth attendant) explain the type of birth attendant used by women above and beyond the variance explained by women'...

  6. Modelling of information diffusion on social networks with applications to WeChat

    Science.gov (United States)

    Liu, Liang; Qu, Bo; Chen, Bin; Hanjalic, Alan; Wang, Huijuan

    2018-04-01

    Traces of user activities recorded in online social networks open new possibilities to systematically understand the information diffusion process on social networks. From the online social network WeChat, we collected a large number of information cascade trees, each of which tells the spreading trajectory of a message/information such as which user creates the information and which users view or forward the information shared by which neighbours. In this work, we propose two heterogeneous non-linear models, one for the topologies of the information cascade trees and the other for the stochastic process of information diffusion on a social network. Both models are validated by the WeChat data in reproducing and explaining key features of cascade trees. Specifically, we apply the Random Recursive Tree (RRT) to model the growth of cascade trees. The RRT model could capture key features, i.e. the average path length and degree variance of a cascade tree in relation to the number of nodes (size) of the tree. Its single identified parameter quantifies the relative depth or broadness of the cascade trees and indicates that information propagates via a star-like broadcasting or viral-like hop by hop spreading. The RRT model explains the appearance of hubs, thus a possibly smaller average path length as the cascade size increases, as observed in WeChat. We further propose the stochastic Susceptible View Forward Removed (SVFR) model to depict the dynamic user behaviour including creating, viewing, forwarding and ignoring a message on a given social network. Beside the average path length and degree variance of the cascade trees in relation to their sizes, the SVFR model could further explain the power-law cascade size distribution in WeChat and unravel that a user with a large number of friends may actually have a smaller probability to read a message (s)he receives due to limited attention.

  7. Dynamic social networks based on movement

    Science.gov (United States)

    Scharf, Henry; Hooten, Mevin B.; Fosdick, Bailey K.; Johnson, Devin S.; London, Joshua M.; Durban, John W.

    2016-01-01

    Network modeling techniques provide a means for quantifying social structure in populations of individuals. Data used to define social connectivity are often expensive to collect and based on case-specific, ad hoc criteria. Moreover, in applications involving animal social networks, collection of these data is often opportunistic and can be invasive. Frequently, the social network of interest for a given population is closely related to the way individuals move. Thus, telemetry data, which are minimally invasive and relatively inexpensive to collect, present an alternative source of information. We develop a framework for using telemetry data to infer social relationships among animals. To achieve this, we propose a Bayesian hierarchical model with an underlying dynamic social network controlling movement of individuals via two mechanisms: an attractive effect and an aligning effect. We demonstrate the model and its ability to accurately identify complex social behavior in simulation, and apply our model to telemetry data arising from killer whales. Using auxiliary information about the study population, we investigate model validity and find the inferred dynamic social network is consistent with killer whale ecology and expert knowledge.

  8. Engineering online and in-person social networks to sustain physical activity: application of a conceptual model.

    Science.gov (United States)

    Rovniak, Liza S; Sallis, James F; Kraschnewski, Jennifer L; Sciamanna, Christopher N; Kiser, Elizabeth J; Ray, Chester A; Chinchilli, Vernon M; Ding, Ding; Matthews, Stephen A; Bopp, Melissa; George, Daniel R; Hovell, Melbourne F

    2013-08-14

    High rates of physical inactivity compromise the health status of populations globally. Social networks have been shown to influence physical activity (PA), but little is known about how best to engineer social networks to sustain PA. To improve procedures for building networks that shape PA as a normative behavior, there is a need for more specific hypotheses about how social variables influence PA. There is also a need to integrate concepts from network science with ecological concepts that often guide the design of in-person and electronically-mediated interventions. Therefore, this paper: (1) proposes a conceptual model that integrates principles from network science and ecology across in-person and electronically-mediated intervention modes; and (2) illustrates the application of this model to the design and evaluation of a social network intervention for PA. A conceptual model for engineering social networks was developed based on a scoping literature review of modifiable social influences on PA. The model guided the design of a cluster randomized controlled trial in which 308 sedentary adults were randomly assigned to three groups: WalkLink+: prompted and provided feedback on participants' online and in-person social-network interactions to expand networks for PA, plus provided evidence-based online walking program and weekly walking tips; WalkLink: evidence-based online walking program and weekly tips only; Minimal Treatment Control: weekly tips only. The effects of these treatment conditions were assessed at baseline, post-program, and 6-month follow-up. The primary outcome was accelerometer-measured PA. Secondary outcomes included objectively-measured aerobic fitness, body mass index, waist circumference, blood pressure, and neighborhood walkability; and self-reported measures of the physical environment, social network environment, and social network interactions. The differential effects of the three treatment conditions on primary and secondary

  9. Social traits, social networks and evolutionary biology.

    Science.gov (United States)

    Fisher, D N; McAdam, A G

    2017-12-01

    The social environment is both an important agent of selection for most organisms, and an emergent property of their interactions. As an aggregation of interactions among members of a population, the social environment is a product of many sets of relationships and so can be represented as a network or matrix. Social network analysis in animals has focused on why these networks possess the structure they do, and whether individuals' network traits, representing some aspect of their social phenotype, relate to their fitness. Meanwhile, quantitative geneticists have demonstrated that traits expressed in a social context can depend on the phenotypes and genotypes of interacting partners, leading to influences of the social environment on the traits and fitness of individuals and the evolutionary trajectories of populations. Therefore, both fields are investigating similar topics, yet have arrived at these points relatively independently. We review how these approaches are diverged, and yet how they retain clear parallelism and so strong potential for complementarity. This demonstrates that, despite separate bodies of theory, advances in one might inform the other. Techniques in network analysis for quantifying social phenotypes, and for identifying community structure, should be useful for those studying the relationship between individual behaviour and group-level phenotypes. Entering social association matrices into quantitative genetic models may also reduce bias in heritability estimates, and allow the estimation of the influence of social connectedness on trait expression. Current methods for measuring natural selection in a social context explicitly account for the fact that a trait is not necessarily the property of a single individual, something the network approaches have not yet considered when relating network metrics to individual fitness. Harnessing evolutionary models that consider traits affected by genes in other individuals (i.e. indirect genetic

  10. Tolerance-based interaction: a new model targeting opinion formation and diffusion in social networks

    Directory of Open Access Journals (Sweden)

    Alexandru Topirceanu

    2016-01-01

    Full Text Available One of the main motivations behind social network analysis is the quest for understanding opinion formation and diffusion. Previous models have limitations, as they typically assume opinion interaction mechanisms based on thresholds which are either fixed or evolve according to a random process that is external to the social agent. Indeed, our empirical analysis on large real-world datasets such as Twitter, Meme Tracker, and Yelp, uncovers previously unaccounted for dynamic phenomena at population-level, namely the existence of distinct opinion formation phases and social balancing. We also reveal that a phase transition from an erratic behavior to social balancing can be triggered by network topology and by the ratio of opinion sources. Consequently, in order to build a model that properly accounts for these phenomena, we propose a new (individual-level opinion interaction model based on tolerance. As opposed to the existing opinion interaction models, the new tolerance model assumes that individual’s inner willingness to accept new opinions evolves over time according to basic human traits. Finally, by employing discrete event simulation on diverse social network topologies, we validate our opinion interaction model and show that, although the network size and opinion source ratio are important, the phase transition to social balancing is mainly fostered by the democratic structure of the small-world topology.

  11. Dynamic Trust Models between Users over Social Networks

    Science.gov (United States)

    2016-03-30

    SUPPLEMENTARY NOTES 14. ABSTRACT In this project, by focusing on a number of word -of- mouth communication websites, we attempted to...analyzed evolution of trust networks in social media sites from a perspective of mediators. To this end, we proposed two stochastic models that...focusing on a number of word -of- mouth communication websites, we first attempt to construct dynamic trust models between users that enable to explain trust

  12. Spreading in online social networks: the role of social reinforcement.

    Science.gov (United States)

    Zheng, Muhua; Lü, Linyuan; Zhao, Ming

    2013-07-01

    Some epidemic spreading models are usually applied to analyze the propagation of opinions or news. However, the dynamics of epidemic spreading and information or behavior spreading are essentially different in many aspects. Centola's experiments [Science 329, 1194 (2010)] on behavior spreading in online social networks showed that the spreading is faster and broader in regular networks than in random networks. This result contradicts with the former understanding that random networks are preferable for spreading than regular networks. To describe the spreading in online social networks, a unknown-known-approved-exhausted four-status model was proposed, which emphasizes the effect of social reinforcement and assumes that the redundant signals can improve the probability of approval (i.e., the spreading rate). Performing the model on regular and random networks, it is found that our model can well explain the results of Centola's experiments on behavior spreading and some former studies on information spreading in different parameter space. The effects of average degree and network size on behavior spreading process are further analyzed. The results again show the importance of social reinforcement and are accordant with Centola's anticipation that increasing the network size or decreasing the average degree will enlarge the difference of the density of final approved nodes between regular and random networks. Our work complements the former studies on spreading dynamics, especially the spreading in online social networks where the information usually requires individuals' confirmations before being transmitted to others.

  13. Analysing the Correlation between Social Network Analysis Measures and Performance of Students in Social Network-Based Engineering Education

    Science.gov (United States)

    Putnik, Goran; Costa, Eric; Alves, Cátia; Castro, Hélio; Varela, Leonilde; Shah, Vaibhav

    2016-01-01

    Social network-based engineering education (SNEE) is designed and implemented as a model of Education 3.0 paradigm. SNEE represents a new learning methodology, which is based on the concept of social networks and represents an extended model of project-led education. The concept of social networks was applied in the real-life experiment,…

  14. Modeling online social signed networks

    Science.gov (United States)

    Li, Le; Gu, Ke; Zeng, An; Fan, Ying; Di, Zengru

    2018-04-01

    People's online rating behavior can be modeled by user-object bipartite networks directly. However, few works have been devoted to reveal the hidden relations between users, especially from the perspective of signed networks. We analyze the signed monopartite networks projected by the signed user-object bipartite networks, finding that the networks are highly clustered with obvious community structure. Interestingly, the positive clustering coefficient is remarkably higher than the negative clustering coefficient. Then, a Signed Growing Network model (SGN) based on local preferential attachment is proposed to generate a user's signed network that has community structure and high positive clustering coefficient. Other structural properties of the modeled networks are also found to be similar to the empirical networks.

  15. Dynamic Socialized Gaussian Process Models for Human Behavior Prediction in a Health Social Network

    Science.gov (United States)

    Shen, Yelong; Phan, NhatHai; Xiao, Xiao; Jin, Ruoming; Sun, Junfeng; Piniewski, Brigitte; Kil, David; Dou, Dejing

    2016-01-01

    Modeling and predicting human behaviors, such as the level and intensity of physical activity, is a key to preventing the cascade of obesity and helping spread healthy behaviors in a social network. In our conference paper, we have developed a social influence model, named Socialized Gaussian Process (SGP), for socialized human behavior modeling. Instead of explicitly modeling social influence as individuals' behaviors influenced by their friends' previous behaviors, SGP models the dynamic social correlation as the result of social influence. The SGP model naturally incorporates personal behavior factor and social correlation factor (i.e., the homophily principle: Friends tend to perform similar behaviors) into a unified model. And it models the social influence factor (i.e., an individual's behavior can be affected by his/her friends) implicitly in dynamic social correlation schemes. The detailed experimental evaluation has shown the SGP model achieves better prediction accuracy compared with most of baseline methods. However, a Socialized Random Forest model may perform better at the beginning compared with the SGP model. One of the main reasons is the dynamic social correlation function is purely based on the users' sequential behaviors without considering other physical activity-related features. To address this issue, we further propose a novel “multi-feature SGP model” (mfSGP) which improves the SGP model by using multiple physical activity-related features in the dynamic social correlation learning. Extensive experimental results illustrate that the mfSGP model clearly outperforms all other models in terms of prediction accuracy and running time. PMID:27746515

  16. A Temporal-Causal Modelling Approach to Integrated Contagion and Network Change in Social Networks

    NARCIS (Netherlands)

    Blankendaal, Romy; Parinussa, Sarah; Treur, Jan

    2016-01-01

    This paper introduces an integrated temporal-causal model for dynamics in social networks addressing the contagion principle by which states are affected mutually, and both the homophily principle and the more-becomes-more principle by which connections are adapted over time. The integrated model

  17. Online social support networks.

    Science.gov (United States)

    Mehta, Neil; Atreja, Ashish

    2015-04-01

    Peer support groups have a long history and have been shown to improve health outcomes. With the increasing familiarity with online social networks like Facebook and ubiquitous access to the Internet, online social support networks are becoming popular. While studies have shown the benefit of these networks in providing emotional support or meeting informational needs, robust data on improving outcomes such as a decrease in health services utilization or reduction in adverse outcomes is lacking. These networks also pose unique challenges in the areas of patient privacy, funding models, quality of content, and research agendas. Addressing these concerns while creating patient-centred, patient-powered online support networks will help leverage these platforms to complement traditional healthcare delivery models in the current environment of value-based care.

  18. Self-Concealment, Social Network Sites Usage, Social Appearance Anxiety, Loneliness of High School Students: A Model Testing

    Science.gov (United States)

    Dogan, Ugur; Çolak, Tugba Seda

    2016-01-01

    This study was tested a model for explain to social networks sites (SNS) usage with structural equation modeling (SEM). Using SEM on a sample of 475 high school students (35% male, 65% female) students, model was investigated the relationship between self-concealment, social appearance anxiety, loneliness on SNS such as Twitter and Facebook usage.…

  19. Local Social Networks

    DEFF Research Database (Denmark)

    Sapuppo, Antonio; Sørensen, Lene Tolstrup

    2011-01-01

    Online social networks have become essential for many users in their daily communication. Through a combination of the online social networks with opportunistic networks, a new concept arises: Local Social Networks. The target of local social networks is to promote social networking benefits...... in physical environment in order to leverage personal affinities in the users' surroundings. The purpose of this paper is to present and discuss the concept of local social networks as a new social communication system. Particularly, the preliminary architecture and the prototype of local social networks...

  20. The data-driven null models for information dissemination tree in social networks

    Science.gov (United States)

    Zhang, Zhiwei; Wang, Zhenyu

    2017-10-01

    For the purpose of detecting relatedness and co-occurrence between users, as well as the distribution features of nodes in spreading path of a social network, this paper explores topological characteristics of information dissemination trees (IDT) that can be employed indirectly to probe the information dissemination laws within social networks. Hence, three different null models of IDT are presented in this article, including the statistical-constrained 0-order IDT null model, the random-rewire-broken-edge 0-order IDT null model and the random-rewire-broken-edge 2-order IDT null model. These null models firstly generate the corresponding randomized copy of an actual IDT; then the extended significance profile, which is developed by adding the cascade ratio of information dissemination path, is exploited not only to evaluate degree correlation of two nodes associated with an edge, but also to assess the cascade ratio of different length of information dissemination paths. The experimental correspondences of the empirical analysis for several SinaWeibo IDTs and Twitter IDTs indicate that the IDT null models presented in this paper perform well in terms of degree correlation of nodes and dissemination path cascade ratio, which can be better to reveal the features of information dissemination and to fit the situation of real social networks.

  1. Fitting Social Network Models Using Varying Truncation Stochastic Approximation MCMC Algorithm

    KAUST Repository

    Jin, Ick Hoon; Liang, Faming

    2013-01-01

    The exponential random graph model (ERGM) plays a major role in social network analysis. However, parameter estimation for the ERGM is a hard problem due to the intractability of its normalizing constant and the model degeneracy. The existing

  2. Agent-Based Modeling of China's Rural-Urban Migration and Social Network Structure.

    Science.gov (United States)

    Fu, Zhaohao; Hao, Lingxin

    2018-01-15

    We analyze China's rural-urban migration and endogenous social network structures using agent-based modeling. The agents from census micro data are located in their rural origin with an empirical-estimated prior propensity to move. The population-scale social network is a hybrid one, combining observed family ties and locations of the origin with a parameter space calibrated from census, survey and aggregate data and sampled using a stepwise Latin Hypercube Sampling method. At monthly intervals, some agents migrate and these migratory acts change the social network by turning within-nonmigrant connections to between-migrant-nonmigrant connections, turning local connections to nonlocal connections, and adding among-migrant connections. In turn, the changing social network structure updates migratory propensities of those well-connected nonmigrants who become more likely to move. These two processes iterate over time. Using a core-periphery method developed from the k -core decomposition method, we identify and quantify the network structural changes and map these changes with the migration acceleration patterns. We conclude that network structural changes are essential for explaining migration acceleration observed in China during the 1995-2000 period.

  3. Agent-based modeling of China's rural-urban migration and social network structure

    Science.gov (United States)

    Fu, Zhaohao; Hao, Lingxin

    2018-01-01

    We analyze China's rural-urban migration and endogenous social network structures using agent-based modeling. The agents from census micro data are located in their rural origin with an empirical-estimated prior propensity to move. The population-scale social network is a hybrid one, combining observed family ties and locations of the origin with a parameter space calibrated from census, survey and aggregate data and sampled using a stepwise Latin Hypercube Sampling method. At monthly intervals, some agents migrate and these migratory acts change the social network by turning within-nonmigrant connections to between-migrant-nonmigrant connections, turning local connections to nonlocal connections, and adding among-migrant connections. In turn, the changing social network structure updates migratory propensities of those well-connected nonmigrants who become more likely to move. These two processes iterate over time. Using a core-periphery method developed from the k-core decomposition method, we identify and quantify the network structural changes and map these changes with the migration acceleration patterns. We conclude that network structural changes are essential for explaining migration acceleration observed in China during the 1995-2000 period.

  4. HOW DO STUDENTS SELECT SOCIAL NETWORKING SITES? AN ANALYTIC HIERARCHY PROCESS (AHP MODEL

    Directory of Open Access Journals (Sweden)

    Chun Meng Tang

    2015-12-01

    Full Text Available Social networking sites are popular among university students, and students today are indeed spoiled for choice. New emerging social networking sites sprout up amid popular sites, while some existing ones die out. Given the choice of so many social networking sites, how do students decide which one they will sign up for and stay on as an active user? The answer to this question is of interest to social networking site designers and marketers. The market of social networking sites is highly competitive. To maintain the current user base and continue to attract new users, how should social networking sites design their sites? Marketers spend a fairly large percent of their marketing budget on social media marketing. To formulate an effective social media strategy, how much do marketers understand the users of social networking sites? Learning from website evaluation studies, this study intends to provide some answers to these questions by examining how university students decide between two popular social networking sites, Facebook and Twitter. We first developed an analytic hierarchy process (AHP model of four main selection criteria and 12 sub-criteria, and then administered a questionnaire to a group of university students attending a course at a Malaysian university. AHP analyses of the responses from 12 respondents provided an insight into the decision-making process involved in students’ selection of social networking sites. It seemed that of the four main criteria, privacy was the top concern, followed by functionality, usability, and content. The sub-criteria that were of key concern to the students were apps, revenue-generating opportunities, ease of use, and information security. Between Facebook and Twitter, the students thought that Facebook was the better choice. This information is useful for social networking site designers to design sites that are more relevant to their users’ needs, and for marketers to craft more effective

  5. a Model for Brand Competition Within a Social Network

    Science.gov (United States)

    Huerta-Quintanilla, R.; Canto-Lugo, E.; Rodríguez-Achach, M.

    An agent-based model was built representing an economic environment in which m brands are competing for a product market. These agents represent companies that interact within a social network in which a certain agent persuades others to update or shift their brands; the brands of the products they are using. Decision rules were established that caused each agent to react according to the economic benefits it would receive; they updated/shifted only if it was beneficial. Each agent can have only one of the m possible brands, and she can interact with its two nearest neighbors and another set of agents which are chosen according to a particular set of rules in the network topology. An absorbing state was always reached in which a single brand monopolized the network (known as condensation). The condensation time varied as a function of model parameters is studied including an analysis of brand competition using different networks.

  6. The communications model of using social network by sports clubs

    OpenAIRE

    S. Kowalski

    2012-01-01

    This article presents a model of marketing communications using social network by sports clubs. It presents the links between the sports club and its environment and uses of the Internet to promote it. The model of communication is composed of the elements responsible for the success of marketing in the web. Article also includes recommendations for using the model in practice.

  7. Networking for philanthropy: increasing volunteer behavior via social networking sites.

    Science.gov (United States)

    Kim, Yoojung; Lee, Wei-Na

    2014-03-01

    Social networking sites (SNSs) provide a unique social venue to engage the young generation in philanthropy through their networking capabilities. An integrated model that incorporates social capital into the Theory of Reasoned Action is developed to explain volunteer behavior through social networks. As expected, volunteer behavior was predicted by volunteer intention, which was influenced by attitudes and subjective norms. In addition, social capital, an outcome of the extensive use of SNSs, was as an important driver of users' attitude and subjective norms toward volunteering via SNSs.

  8. Information and influence propagation in social networks

    CERN Document Server

    Chen, Wei; Lakshmanan, Laks V S

    2013-01-01

    Research on social networks has exploded over the last decade. To a large extent, this has been fueled by the spectacular growth of social media and online social networking sites, which continue growing at a very fast pace, as well as by the increasing availability of very large social network datasets for purposes of research. A rich body of this research has been devoted to the analysis of the propagation of information, influence, innovations, infections, practices and customs through networks. Can we build models to explain the way these propagations occur? How can we validate our models

  9. Data mining for social network data

    CERN Document Server

    Memon, Nasrullah; Hicks, David L; Chen, Hsinchun

    2010-01-01

    Driven by counter-terrorism efforts, marketing analysis and an explosion in online social networking in recent years, data mining has moved to the forefront of information science. This proposed Special Issue on ""Data Mining for Social Network Data"" will present a broad range of recent studies in social networking analysis. It will focus on emerging trends and needs in discovery and analysis of communities, solitary and social activities, and activities in open fora, and commercial sites as well. It will also look at network modeling, infrastructure construction, dynamic growth and evolution

  10. Evolution of individual versus social learning on social networks.

    Science.gov (United States)

    Tamura, Kohei; Kobayashi, Yutaka; Ihara, Yasuo

    2015-03-06

    A number of studies have investigated the roles played by individual and social learning in cultural phenomena and the relative advantages of the two learning strategies in variable environments. Because social learning involves the acquisition of behaviours from others, its utility depends on the availability of 'cultural models' exhibiting adaptive behaviours. This indicates that social networks play an essential role in the evolution of learning. However, possible effects of social structure on the evolution of learning have not been fully explored. Here, we develop a mathematical model to explore the evolutionary dynamics of learning strategies on social networks. We first derive the condition under which social learners (SLs) are selectively favoured over individual learners in a broad range of social network. We then obtain an analytical approximation of the long-term average frequency of SLs in homogeneous networks, from which we specify the condition, in terms of three relatedness measures, for social structure to facilitate the long-term evolution of social learning. Finally, we evaluate our approximation by Monte Carlo simulations in complete graphs, regular random graphs and scale-free networks. We formally show that whether social structure favours the evolution of social learning is determined by the relative magnitudes of two effects of social structure: localization in competition, by which competition between learning strategies is evaded, and localization in cultural transmission, which slows down the spread of adaptive traits. In addition, our estimates of the relatedness measures suggest that social structure disfavours the evolution of social learning when selection is weak. © 2015 The Author(s) Published by the Royal Society. All rights reserved.

  11. Impact of Social Network and Business Model on Innovation Diffusion of Electric Vehicles in China

    Directory of Open Access Journals (Sweden)

    D. Y. Kong

    2014-01-01

    Full Text Available The diffusion of electric vehicles (EVs involves not only the technological development but also the construction of complex social networks. This paper uses the theory of network control to analyze the influence of network forms on EV diffusion in China, especially focusing on the building of EV business models (BMs and the resulting effects and control on the diffusion of EVs. The Bass model is adopted to forecast the diffusion process of EVs and genetic algorithm is used to estimate the parameters based on the diffusion data of Hybrid Electric Vehicle (HEV in the United States and Japan. Two different social network forms and BMs are selected, that is, battery leasing model and vehicle purchasing model, to analyze how different network forms may influence the innovation coefficient and imitation coefficient in the Bass model, which will in turn result in different diffusion results. Thereby, we can find the appropriate network forms and BMs for EVs which is suitable to the local market conditions.

  12. How Crime Spreads Through Imitation in Social Networks: A Simulation Model

    Science.gov (United States)

    Punzo, Valentina

    In this chapter an agent-based model for investigating how crime spreads through social networks is presented. Some theoretical issues related to the sociological explanation of crime are tested through simulation. The agent-based simulation allows us to investigate the relative impact of some mechanisms of social influence on crime, within a set of controlled simulated experiments.

  13. Fundamental structures of dynamic social networks

    DEFF Research Database (Denmark)

    Sekara, Vedran; Stopczynski, Arkadiusz; Jørgensen, Sune Lehmann

    2016-01-01

    Social systems are in a constant state of flux, with dynamics spanning from minute-by-minute changes to patterns present on the timescale of years. Accurate models of social dynamics are important for understanding the spreading of influence or diseases, formation of friendships...... and their interactions in the network of real-world person-to-person proximity measured via Bluetooth, as well as their telecommunication networks, online social media contacts, geolocation, and demographic data. These high-resolution data allow us to observe social groups directly, rendering community detection......, and the productivity of teams. Although there has been much progress on understanding complex networks over the past decade, little is known about the regularities governing the microdynamics of social networks. Here, we explore the dynamic social network of a densely-connected population of ∼1,000 individuals...

  14. TRUST MODEL FOR SOCIAL NETWORK USING SINGULAR VALUE DECOMPOSITION

    Directory of Open Access Journals (Sweden)

    Davis Bundi Ntwiga

    2016-06-01

    Full Text Available For effective interactions to take place in a social network, trust is important. We model trust of agents using the peer to peer reputation ratings in the network that forms a real valued matrix. Singular value decomposition discounts the reputation ratings to estimate the trust levels as trust is the subjective probability of future expectations based on current reputation ratings. Reputation and trust are closely related and singular value decomposition can estimate trust using the real valued matrix of the reputation ratings of the agents in the network. Singular value decomposition is an ideal technique in error elimination when estimating trust from reputation ratings. Reputation estimation of trust is optimal at the discounting of 20 %.

  15. Social power and opinion formation in complex networks

    Science.gov (United States)

    Jalili, Mahdi

    2013-02-01

    In this paper we investigate the effects of social power on the evolution of opinions in model networks as well as in a number of real social networks. A continuous opinion formation model is considered and the analysis is performed through numerical simulation. Social power is given to a proportion of agents selected either randomly or based on their degrees. As artificial network structures, we consider scale-free networks constructed through preferential attachment and Watts-Strogatz networks. Numerical simulations show that scale-free networks with degree-based social power on the hub nodes have an optimal case where the largest number of the nodes reaches a consensus. However, given power to a random selection of nodes could not improve consensus properties. Introducing social power in Watts-Strogatz networks could not significantly change the consensus profile.

  16. Stories in Networks and Networks in Stories: A Tri-Modal Model for Mixed-Methods Social Network Research on Teachers

    Science.gov (United States)

    Baker-Doyle, Kira J.

    2015-01-01

    Social network research on teachers and schools has risen exponentially in recent years as an innovative method to reveal the role of social networks in education. However, scholars are still exploring ways to incorporate traditional quantitative methods of Social Network Analysis (SNA) with qualitative approaches to social network research. This…

  17. Social networking policies in nursing education.

    Science.gov (United States)

    Frazier, Blake; Culley, Joan M; Hein, Laura C; Williams, Amber; Tavakoli, Abbas S

    2014-03-01

    Social networking use has increased exponentially in the past few years. A literature review related to social networking and nursing revealed a research gap between nursing practice and education. Although there was information available on the appropriate use of social networking sites, there was limited research on the use of social networking policies within nursing education. The purpose of this study was to identify current use of social media by faculty and students and a need for policies within nursing education at one institution. A survey was developed and administered to nursing students (n = 273) and nursing faculty (n = 33). Inferential statistics included χ², Fisher exact test, t test, and General Linear Model. Cronbach's α was used to assess internal consistency of social media scales. The χ² result indicates that there were associations with the group and several social media items. t Test results indicate significant differences between student and faculty for average of policies are good (P = .0127), policies and discipline (P = .0315), and policy at the study school (P = .0013). General Linear Model analyses revealed significant differences for "friend" a patient with a bond, unprofessional posts, policy, and nursing with class level. Results showed that students and faculty supported the development of a social networking policy.

  18. From Offline Social Networks to Online Social Networks: Changes in Entrepreneurship

    Directory of Open Access Journals (Sweden)

    Yang SONG

    2015-01-01

    Full Text Available The paper reviewed studies of entrepreneurship based on the emergency of online social networks. Similar to offline social networks, entrepreneurs’ online social networks have their own unique characteristics. We first reviewed the offline network based research on entrepreneurship. Then we reviewed the studies of entrepreneurship in the context of online social networks including those focusing on topics of network structures and network ties. We highlighted online network communities based on the data collected from LinkedIn, Facebook and Twitter. Our research implies that both researcher and entrepreneurs are facing new opportunities due to the emergence of online social networks.

  19. Network-oriented modeling addressing complexity of cognitive, affective and social interactions

    CERN Document Server

    Treur, Jan

    2016-01-01

    This book presents a new approach that can be applied to complex, integrated individual and social human processes. It provides an alternative means of addressing complexity, better suited for its purpose than and effectively complementing traditional strategies involving isolation and separation assumptions. Network-oriented modeling allows high-level cognitive, affective and social models in the form of (cyclic) graphs to be constructed, which can be automatically transformed into executable simulation models. The modeling format used makes it easy to take into account theories and findings about complex cognitive and social processes, which often involve dynamics based on interrelating cycles. Accordingly, it makes it possible to address complex phenomena such as the integration of emotions within cognitive processes of all kinds, of internal simulations of the mental processes of others, and of social phenomena such as shared understandings and collective actions. A variety of sample models – including ...

  20. Using attractiveness model for actors ranking in social media networks.

    Science.gov (United States)

    Qasem, Ziyaad; Jansen, Marc; Hecking, Tobias; Hoppe, H Ulrich

    2017-01-01

    Influential actors detection in social media such as Twitter or Facebook can play a major role in gathering opinions on particular topics, improving the marketing efficiency, predicting the trends, etc. This work aims to extend our formally defined T measure to present a new measure aiming to recognize the actor's influence by the strength of attracting new important actors into a networked community. Therefore, we propose a model of the actor's influence based on the attractiveness of the actor in relation to the number of other attractors with whom he/she has established connections over time. Using an empirically collected social network for the underlying graph, we have applied the above-mentioned measure of influence in order to determine optimal seeds in a simulation of influence maximization. We study our extended measure in the context of information diffusion because this measure is based on a model of actors who attract others to be active members in a community. This corresponds to the idea of the IC simulation model which is used to identify the most important spreaders in a set of actors.

  1. Polarity related influence maximization in signed social networks.

    Directory of Open Access Journals (Sweden)

    Dong Li

    Full Text Available Influence maximization in social networks has been widely studied motivated by applications like spread of ideas or innovations in a network and viral marketing of products. Current studies focus almost exclusively on unsigned social networks containing only positive relationships (e.g. friend or trust between users. Influence maximization in signed social networks containing both positive relationships and negative relationships (e.g. foe or distrust between users is still a challenging problem that has not been studied. Thus, in this paper, we propose the polarity-related influence maximization (PRIM problem which aims to find the seed node set with maximum positive influence or maximum negative influence in signed social networks. To address the PRIM problem, we first extend the standard Independent Cascade (IC model to the signed social networks and propose a Polarity-related Independent Cascade (named IC-P diffusion model. We prove that the influence function of the PRIM problem under the IC-P model is monotonic and submodular Thus, a greedy algorithm can be used to achieve an approximation ratio of 1-1/e for solving the PRIM problem in signed social networks. Experimental results on two signed social network datasets, Epinions and Slashdot, validate that our approximation algorithm for solving the PRIM problem outperforms state-of-the-art methods.

  2. Competing opinion diffusion on social networks.

    Science.gov (United States)

    Hu, Haibo

    2017-11-01

    Opinion competition is a common phenomenon in real life, such as with opinions on controversial issues or political candidates; however, modelling this competition remains largely unexplored. To bridge this gap, we propose a model of competing opinion diffusion on social networks taking into account degree-dependent fitness or persuasiveness. We study the combined influence of social networks, individual fitnesses and attributes, as well as mass media on people's opinions, and find that both social networks and mass media act as amplifiers in opinion diffusion, the amplifying effect of which can be quantitatively characterized. We analytically obtain the probability that each opinion will ultimately pervade the whole society when there are no committed people in networks, and the final proportion of each opinion at the steady state when there are committed people in networks. The results of numerical simulations show good agreement with those obtained through an analytical approach. This study provides insight into the collective influence of individual attributes, local social networks and global media on opinion diffusion, and contributes to a comprehensive understanding of competing diffusion behaviours in the real world.

  3. Promoting Social Network Awareness: A Social Network Monitoring System

    Science.gov (United States)

    Cadima, Rita; Ferreira, Carlos; Monguet, Josep; Ojeda, Jordi; Fernandez, Joaquin

    2010-01-01

    To increase communication and collaboration opportunities, members of a community must be aware of the social networks that exist within that community. This paper describes a social network monitoring system--the KIWI system--that enables users to register their interactions and visualize their social networks. The system was implemented in a…

  4. Rumor Diffusion in an Interests-Based Dynamic Social Network

    Directory of Open Access Journals (Sweden)

    Mingsheng Tang

    2013-01-01

    Full Text Available To research rumor diffusion in social friend network, based on interests, a dynamic friend network is proposed, which has the characteristics of clustering and community, and a diffusion model is also proposed. With this friend network and rumor diffusion model, based on the zombie-city model, some simulation experiments to analyze the characteristics of rumor diffusion in social friend networks have been conducted. The results show some interesting observations: (1 positive information may evolve to become a rumor through the diffusion process that people may modify the information by word of mouth; (2 with the same average degree, a random social network has a smaller clustering coefficient and is more beneficial for rumor diffusion than the dynamic friend network; (3 a rumor is spread more widely in a social network with a smaller global clustering coefficient than in a social network with a larger global clustering coefficient; and (4 a network with a smaller clustering coefficient has a larger efficiency.

  5. Multi-Equilibria Regulation Agent-Based Model of Opinion Dynamics in Social Networks

    Directory of Open Access Journals (Sweden)

    Andreas Koulouris

    2013-01-01

    Full Text Available This article investigates the Multiple Equilibria Regulation (MER model, i.e., an agent-based simulation model, to represent opinion dynamics in social networks. It relies on a small set of micro-prerequisites (intra-individual balance and confidence bound, leading to emergence of (nonstationary macro-outcomes. These outcomes may refer to consensus, polarization or fragmentation of opinions about taxation (e.g., congestion pricing or other policy measures, according to the way communication is structured. In contrast with other models of opinion dynamics, it allows for the impact of both the regulation of intra-personal discrepancy and the interpersonal variability of opinions on social learning and network dynamics. Several simulation experiments are presented to demonstrate, through the MER model, the role of different network structures (complete, star, cellular automata, small-world and random graphs on opinion formation dynamics and the overall evolution of the system. The findings can help to identify specific topological characteristics, such as density, number of neighbourhoods and critical nodes-agents, that affect the stability and system dynamics. This knowledge can be used to better organize the information diffusion and learning in the community, enhance the predictability of outcomes and manage possible conflicts. It is shown that a small-world organization, which depicts more realistic aspects of real-life and virtual social systems, provides increased predictability and stability towards a less fragmented and more manageable grouping of opinions, compared to random networks. Such macro-level organizations may be enhanced with use of web-based technologies to increase the density of communication and public acceptability of policy measures.

  6. Integrating Entropy and Closed Frequent Pattern Mining for Social Network Modelling and Analysis

    Science.gov (United States)

    Adnan, Muhaimenul; Alhajj, Reda; Rokne, Jon

    The recent increase in the explicitly available social networks has attracted the attention of the research community to investigate how it would be possible to benefit from such a powerful model in producing effective solutions for problems in other domains where the social network is implicit; we argue that social networks do exist around us but the key issue is how to realize and analyze them. This chapter presents a novel approach for constructing a social network model by an integrated framework that first preparing the data to be analyzed and then applies entropy and frequent closed patterns mining for network construction. For a given problem, we first prepare the data by identifying items and transactions, which arc the basic ingredients for frequent closed patterns mining. Items arc main objects in the problem and a transaction is a set of items that could exist together at one time (e.g., items purchased in one visit to the supermarket). Transactions could be analyzed to discover frequent closed patterns using any of the well-known techniques. Frequent closed patterns have the advantage that they successfully grab the inherent information content of the dataset and is applicable to a broader set of domains. Entropies of the frequent closed patterns arc used to keep the dimensionality of the feature vectors to a reasonable size; it is a kind of feature reduction process. Finally, we analyze the dynamic behavior of the constructed social network. Experiments were conducted on a synthetic dataset and on the Enron corpus email dataset. The results presented in the chapter show that social networks extracted from a feature set as frequent closed patterns successfully carry the community structure information. Moreover, for the Enron email dataset, we present an analysis to dynamically indicate the deviations from each user's individual and community profile. These indications of deviations can be very useful to identify unusual events.

  7. A Social Network Analysis of Occupational Segregation

    DEFF Research Database (Denmark)

    Buhai, Ioan Sebastian; van der Leij, Marco

    We develop a social network model of occupational segregation between different social groups, generated by the existence of positive inbreeding bias among individuals from the same group. If network referrals are important for job search, then expected homophily in the contact network structure...

  8. Predicting the evolution of social networks with life cycle events

    NARCIS (Netherlands)

    Sharmeen, F.; Arentze, T.A.; Timmermans, H.J.P.

    2015-01-01

    This paper presents a model of social network evolution, to predict and simulate changes in social networks induced by lifecycle events. We argue that social networks change with lifecycle events, and we extend a model of friendship selection to incorporate these dynamics of personal social

  9. A rumor transmission model with incubation in social networks

    Science.gov (United States)

    Jia, Jianwen; Wu, Wenjiang

    2018-02-01

    In this paper, we propose a rumor transmission model with incubation period and constant recruitment in social networks. By carrying out an analysis of the model, we study the stability of rumor-free equilibrium and come to the local stable condition of the rumor equilibrium. We use the geometric approach for ordinary differential equations for showing the global stability of the rumor equilibrium. And when ℜ0 = 1, the new model occurs a transcritical bifurcation. Furthermore, numerical simulations are used to support the analysis. At last, some conclusions are presented.

  10. Professional social networking.

    Science.gov (United States)

    Rowley, Robert D

    2014-12-01

    We review the current state of social communication between healthcare professionals, the role of consumer social networking, and some emerging technologies to address the gaps. In particular, the review covers (1) the current state of loose social networking for continuing medical education (CME) and other broadcast information dissemination; (2) social networking for business promotion; (3) social networking for peer collaboration, including simple communication as well as more robust data-centered collaboration around patient care; and (4) engaging patients on social platforms, including integrating consumer-originated data into the mix of healthcare data. We will see how, as the nature of healthcare delivery moves from the institution-centric way of tradition to a more social and networked ambulatory pattern that we see emerging today, the nature of health IT has also moved from enterprise-centric systems to more socially networked, cloud-based options.

  11. Social Content Recommendation Based on Spatial-Temporal Aware Diffusion Modeling in Social Networks

    Directory of Open Access Journals (Sweden)

    Farman Ullah

    2016-09-01

    Full Text Available User interactions in online social networks (OSNs enable the spread of information and enhance the information dissemination process, but at the same time they exacerbate the information overload problem. In this paper, we propose a social content recommendation method based on spatial-temporal aware controlled information diffusion modeling in OSNs. Users interact more frequently when they are close to each other geographically, have similar behaviors, and fall into similar demographic categories. Considering these facts, we propose multicriteria-based social ties relationship and temporal-aware probabilistic information diffusion modeling for controlled information spread maximization in OSNs. The proposed social ties relationship modeling takes into account user spatial information, content trust, opinion similarity, and demographics. We suggest a ranking algorithm that considers the user ties strength with friends and friends-of-friends to rank users in OSNs and select highly influential injection nodes. These nodes are able to improve social content recommendations, minimize information diffusion time, and maximize information spread. Furthermore, the proposed temporal-aware probabilistic diffusion process categorizes the nodes and diffuses the recommended content to only those users who are highly influential and can enhance information dissemination. The experimental results show the effectiveness of the proposed scheme.

  12. Social entrepreneurship and social networks

    OpenAIRE

    Dufays, Frédéric

    2013-01-01

    In this presentation, we argue that the sociology of social networks may provide interesting insights with regard to the emergence of social entrepreneurship both at micro and macro levels. There have already been several calls for research on social networks in the context of social entrepreneurship (Certo & Miller 2008; Gedajlovic, et al. 2013; Haugh 2007; Mair & Marti 2006; Short, et al. 2009). These calls often address the differences in structure and effects of social networks in a socia...

  13. Opinion evolution in different social acquaintance networks

    Science.gov (United States)

    Chen, Xi; Zhang, Xiao; Wu, Zhan; Wang, Hongwei; Wang, Guohua; Li, Wei

    2017-11-01

    Social acquaintance networks influenced by social culture and social policy have a great impact on public opinion evolution in daily life. Based on the differences between socio-culture and social policy, three different social acquaintance networks (kinship-priority acquaintance network, independence-priority acquaintance network, and hybrid acquaintance network) incorporating heredity proportion ph and variation proportion pv are proposed in this paper. Numerical experiments are conducted to investigate network topology and different phenomena during opinion evolution, using the Deffuant model. We found that in kinship-priority acquaintance networks, similar to the Chinese traditional acquaintance networks, opinions always achieve fragmentation, resulting in the formation of multiple large clusters and many small clusters due to the fact that individuals believe more in their relatives and live in a relatively closed environment. In independence-priority acquaintance networks, similar to Western acquaintance networks, the results are similar to those in the kinship-priority acquaintance network. In hybrid acquaintance networks, similar to the Chinese modern acquaintance networks, only a few clusters are formed indicating that in modern China, opinions are more likely to reach consensus on a large scale. These results are similar to the opinion evolution phenomena in modern society, proving the rationality and applicability of network models combined with social culture and policy. We also found a threshold curve pv+2 ph=2.05 in the results for the final opinion clusters and evolution time. Above the threshold curve, opinions could easily reach consensus. Based on the above experimental results, a culture-policy-driven mechanism for the opinion dynamic is worth promoting in this paper, that is, opinion dynamics can be driven by different social cultures and policies through the influence of heredity and variation in interpersonal relationship networks. This

  14. Complexities of social networks: A Physicist's perspective

    OpenAIRE

    Sen, Parongama

    2006-01-01

    The review is a survey of the present status of research in social networks highlighting the topics of small world property, degree distributions, community structure, assortativity, modelling, dynamics and searching in social networks.

  15. Risk aversion and social networks

    NARCIS (Netherlands)

    Kovarik, J.; van der Leij, M.J.

    2011-01-01

    Agents involved in the formation of a social or economic network typically face uncertainty about the benefits of creating a link. However, the interplay of such uncertainty and risk attitudes has been neglected in the network formation literature. We propose a dynamic network formation model that

  16. Risk aversion and social networks

    NARCIS (Netherlands)

    Kovářík, J.; van der Leij, M.J.

    2012-01-01

    Agents involved in the formation of a social or economic network typically face uncertainty about the benefits of creating a link. However, the interplay of such uncertainty and risk attitudes has been neglected in the network formation literature. We propose a dynamic network formation model that

  17. Projecting the Mental Model of Social Networking Site Usage

    Directory of Open Access Journals (Sweden)

    Chun-Hui Wu

    2018-01-01

    Full Text Available The growth of online social networking sites (SNS has created a new world of connection and communication for online users. SNS usage has become an important part of people’s daily lives. This study aims to obtain new insights towards SNS usage behaviour. Based on participants’ mental models, it is hoped to make more clear exposition about their perceptions and experiences as well as to explore what factors affect their behaviour for using social networking sites. A blend of qualitative methodologies was adopted for data collection and analysis, including the Zaltman metaphor elicitation technique (ZMET method, the laddering technique, and the means-end chain theory. The results of this study show that the most important values of using SNS include its convenience, maintaining relationship, gaining relaxation, as well as reaching coherence. Additionally, participants pointed out they cared about their online privacy issues very much and had found some potential dangers; however, they continued to use these sites because of the great benefits and enjoyment.

  18. Spreading gossip in social networks

    Science.gov (United States)

    Lind, Pedro G.; da Silva, Luciano R.; Andrade, José S., Jr.; Herrmann, Hans J.

    2007-09-01

    We study a simple model of information propagation in social networks, where two quantities are introduced: the spread factor, which measures the average maximal reachability of the neighbors of a given node that interchange information among each other, and the spreading time needed for the information to reach such a fraction of nodes. When the information refers to a particular node at which both quantities are measured, the model can be taken as a model for gossip propagation. In this context, we apply the model to real empirical networks of social acquaintances and compare the underlying spreading dynamics with different types of scale-free and small-world networks. We find that the number of friendship connections strongly influences the probability of being gossiped. Finally, we discuss how the spread factor is able to be applied to other situations.

  19. Spreading gossip in social networks.

    Science.gov (United States)

    Lind, Pedro G; da Silva, Luciano R; Andrade, José S; Herrmann, Hans J

    2007-09-01

    We study a simple model of information propagation in social networks, where two quantities are introduced: the spread factor, which measures the average maximal reachability of the neighbors of a given node that interchange information among each other, and the spreading time needed for the information to reach such a fraction of nodes. When the information refers to a particular node at which both quantities are measured, the model can be taken as a model for gossip propagation. In this context, we apply the model to real empirical networks of social acquaintances and compare the underlying spreading dynamics with different types of scale-free and small-world networks. We find that the number of friendship connections strongly influences the probability of being gossiped. Finally, we discuss how the spread factor is able to be applied to other situations.

  20. Opinion formation models in static and dynamic social networks

    Science.gov (United States)

    Singh, Pramesh

    We study models of opinion formation on static as well as dynamic networks where interaction among individuals is governed by widely accepted social theories. In particular, three models of competing opinions based on distinct interaction mechanisms are studied. A common feature in all of these models is the existence of a tipping point in terms of a model parameter beyond which a rapid consensus is reached. In the first model that we study on a static network, a node adopts a particular state (opinion) if a threshold fraction of its neighbors are already in that state. We introduce a few initiator nodes which are in state '1' in a population where every node is in state '0'. Thus, opinion '1' spreads through the population until no further influence is possible. Size of the spread is greatly affected by how these initiator nodes are selected. We find that there exists a critical fraction of initiators pc that is needed to trigger global cascades for a given threshold phi. We also study heuristic strategies for selecting a set of initiator nodes in order to maximize the cascade size. The structural properties of networks also play an important role in the spreading process. We study how the dynamics is affected by changing the clustering in a network. It turns out that local clustering is helpful in spreading. Next, we studied a model where the network is dynamic and interactions are homophilic. We find that homophily-driven rewiring impedes the reaching of consensus and in the absence of committed nodes (nodes that are not influenceable on their opinion), consensus time Tc diverges exponentially with network size N . As we introduce a fraction of committed nodes, beyond a critical value, the scaling of Tc becomes logarithmic in N. We also find that slight change in the interaction rule can produce strikingly different scaling behaviors of T c . However, introducing committed agents in the system drastically improves the scaling of the consensus time regardless of

  1. Social network analysis community detection and evolution

    CERN Document Server

    Missaoui, Rokia

    2015-01-01

    This book is devoted to recent progress in social network analysis with a high focus on community detection and evolution. The eleven chapters cover the identification of cohesive groups, core components and key players either in static or dynamic networks of different kinds and levels of heterogeneity. Other important topics in social network analysis such as influential detection and maximization, information propagation, user behavior analysis, as well as network modeling and visualization are also presented. Many studies are validated through real social networks such as Twitter. This edit

  2. Social network supported process recommender system.

    Science.gov (United States)

    Ye, Yanming; Yin, Jianwei; Xu, Yueshen

    2014-01-01

    Process recommendation technologies have gained more and more attention in the field of intelligent business process modeling to assist the process modeling. However, most of the existing technologies only use the process structure analysis and do not take the social features of processes into account, while the process modeling is complex and comprehensive in most situations. This paper studies the feasibility of social network research technologies on process recommendation and builds a social network system of processes based on the features similarities. Then, three process matching degree measurements are presented and the system implementation is discussed subsequently. Finally, experimental evaluations and future works are introduced.

  3. Social Network Supported Process Recommender System

    Directory of Open Access Journals (Sweden)

    Yanming Ye

    2014-01-01

    Full Text Available Process recommendation technologies have gained more and more attention in the field of intelligent business process modeling to assist the process modeling. However, most of the existing technologies only use the process structure analysis and do not take the social features of processes into account, while the process modeling is complex and comprehensive in most situations. This paper studies the feasibility of social network research technologies on process recommendation and builds a social network system of processes based on the features similarities. Then, three process matching degree measurements are presented and the system implementation is discussed subsequently. Finally, experimental evaluations and future works are introduced.

  4. A Markov chain model for image ranking system in social networks

    Science.gov (United States)

    Zin, Thi Thi; Tin, Pyke; Toriu, Takashi; Hama, Hiromitsu

    2014-03-01

    In today world, different kinds of networks such as social, technological, business and etc. exist. All of the networks are similar in terms of distributions, continuously growing and expanding in large scale. Among them, many social networks such as Facebook, Twitter, Flickr and many others provides a powerful abstraction of the structure and dynamics of diverse kinds of inter personal connection and interaction. Generally, the social network contents are created and consumed by the influences of all different social navigation paths that lead to the contents. Therefore, identifying important and user relevant refined structures such as visual information or communities become major factors in modern decision making world. Moreover, the traditional method of information ranking systems cannot be successful due to their lack of taking into account the properties of navigation paths driven by social connections. In this paper, we propose a novel image ranking system in social networks by using the social data relational graphs from social media platform jointly with visual data to improve the relevance between returned images and user intentions (i.e., social relevance). Specifically, we propose a Markov chain based Social-Visual Ranking algorithm by taking social relevance into account. By using some extensive experiments, we demonstrated the significant and effectiveness of the proposed social-visual ranking method.

  5. Hierarchical Winner-Take-All Particle Swarm Optimization Social Network for Neural Model Fitting

    Science.gov (United States)

    Coventry, Brandon S.; Parthasarathy, Aravindakshan; Sommer, Alexandra L.; Bartlett, Edward L.

    2016-01-01

    Particle swarm optimization (PSO) has gained widespread use as a general mathematical programming paradigm and seen use in a wide variety of optimization and machine learning problems. In this work, we introduce a new variant on the PSO social network and apply this method to the inverse problem of input parameter selection from recorded auditory neuron tuning curves. The topology of a PSO social network is a major contributor to optimization success. Here we propose a new social network which draws influence from winner-take-all coding found in visual cortical neurons. We show that the winner-take-all network performs exceptionally well on optimization problems with greater than 5 dimensions and runs at a lower iteration count as compared to other PSO topologies. Finally we show that this variant of PSO is able to recreate auditory frequency tuning curves and modulation transfer functions, making it a potentially useful tool for computational neuroscience models. PMID:27726048

  6. Hierarchical winner-take-all particle swarm optimization social network for neural model fitting.

    Science.gov (United States)

    Coventry, Brandon S; Parthasarathy, Aravindakshan; Sommer, Alexandra L; Bartlett, Edward L

    2017-02-01

    Particle swarm optimization (PSO) has gained widespread use as a general mathematical programming paradigm and seen use in a wide variety of optimization and machine learning problems. In this work, we introduce a new variant on the PSO social network and apply this method to the inverse problem of input parameter selection from recorded auditory neuron tuning curves. The topology of a PSO social network is a major contributor to optimization success. Here we propose a new social network which draws influence from winner-take-all coding found in visual cortical neurons. We show that the winner-take-all network performs exceptionally well on optimization problems with greater than 5 dimensions and runs at a lower iteration count as compared to other PSO topologies. Finally we show that this variant of PSO is able to recreate auditory frequency tuning curves and modulation transfer functions, making it a potentially useful tool for computational neuroscience models.

  7. Modeling geo-homopholy in online social networks for population distribution projection

    Directory of Open Access Journals (Sweden)

    Yuanxing Zhang

    2017-09-01

    Full Text Available Purpose – Projecting the population distribution in geographical regions is important for many applications such as launching marketing campaigns or enhancing the public safety in certain densely populated areas. Conventional studies require the collection of people’s trajectory data through offline means, which is limited in terms of cost and data availability. The wide use of online social network (OSN apps over smartphones has provided the opportunities of devising a lightweight approach of conducting the study using the online data of smartphone apps. This paper aims to reveal the relationship between the online social networks and the offline communities, as well as to project the population distribution by modeling geo-homophily in the online social networks. Design/methodology/approach – In this paper, the authors propose the concept of geo-homophily in OSNs to determine how much the data of an OSN can help project the population distribution in a given division of geographical regions. Specifically, the authors establish a three-layered theoretic framework that first maps the online message diffusion among friends in the OSN to the offline population distribution over a given division of regions via a Dirichlet process and then projects the floating population across the regions. Findings – By experiments over large-scale OSN data sets, the authors show that the proposed prediction models have a high prediction accuracy in characterizing the process of how the population distribution forms and how the floating population changes over time. Originality/value – This paper tries to project population distribution by modeling geo-homophily in OSNs.

  8. Bridging Social Circles: Need for Cognition, Prejudicial Judgments, and Personal Social Network Characteristics

    Directory of Open Access Journals (Sweden)

    Petru L. Curşeu

    2017-07-01

    Full Text Available Various factors pertaining to the social context (availability of plausible social contacts as well as personality traits influence the emergence of social ties that ultimately compose one’s personal social network. We build on a situational selection model to argue that personality traits influence the cognitive processing of social cues that in turn influences the preference for particular social ties. More specifically, we use a cross-lagged design to test a mediation model explaining the effects of need for cognition (NFC on egocentric network characteristics. We used the data available in the LISS panel, in which a probabilistic sample of Dutch participants were asked to fill in surveys annually. We tested our model on data collected in three successive years and our results show that people scoring high in NFC tend to revolve in information-rich egocentric networks, characterized by high demographic diversity, high interpersonal dissimilarity, and high average education. The results also show that the effect of NFC on social network characteristics is mediated by non-prejudicial judgments.

  9. A Mechanistic Model of Human Recall of Social Network Structure and Relationship Affect.

    Science.gov (United States)

    Omodei, Elisa; Brashears, Matthew E; Arenas, Alex

    2017-12-07

    The social brain hypothesis argues that the need to deal with social challenges was key to our evolution of high intelligence. Research with non-human primates as well as experimental and fMRI studies in humans produce results consistent with this claim, leading to an estimate that human primary groups should consist of roughly 150 individuals. Gaps between this prediction and empirical observations can be partially accounted for using "compression heuristics", or schemata that simplify the encoding and recall of social information. However, little is known about the specific algorithmic processes used by humans to store and recall social information. We describe a mechanistic model of human network recall and demonstrate its sufficiency for capturing human recall behavior observed in experimental contexts. We find that human recall is predicated on accurate recall of a small number of high degree network nodes and the application of heuristics for both structural and affective information. This provides new insight into human memory, social network evolution, and demonstrates a novel approach to uncovering human cognitive operations.

  10. Agent-based modeling and network dynamics

    CERN Document Server

    Namatame, Akira

    2016-01-01

    The book integrates agent-based modeling and network science. It is divided into three parts, namely, foundations, primary dynamics on and of social networks, and applications. The book begins with the network origin of agent-based models, known as cellular automata, and introduce a number of classic models, such as Schelling’s segregation model and Axelrod’s spatial game. The essence of the foundation part is the network-based agent-based models in which agents follow network-based decision rules. Under the influence of the substantial progress in network science in late 1990s, these models have been extended from using lattices into using small-world networks, scale-free networks, etc. The book also shows that the modern network science mainly driven by game-theorists and sociophysicists has inspired agent-based social scientists to develop alternative formation algorithms, known as agent-based social networks. The book reviews a number of pioneering and representative models in this family. Upon the gi...

  11. Opinion evolution in different social acquaintance networks.

    Science.gov (United States)

    Chen, Xi; Zhang, Xiao; Wu, Zhan; Wang, Hongwei; Wang, Guohua; Li, Wei

    2017-11-01

    Social acquaintance networks influenced by social culture and social policy have a great impact on public opinion evolution in daily life. Based on the differences between socio-culture and social policy, three different social acquaintance networks (kinship-priority acquaintance network, independence-priority acquaintance network, and hybrid acquaintance network) incorporating heredity proportion p h and variation proportion p v are proposed in this paper. Numerical experiments are conducted to investigate network topology and different phenomena during opinion evolution, using the Deffuant model. We found that in kinship-priority acquaintance networks, similar to the Chinese traditional acquaintance networks, opinions always achieve fragmentation, resulting in the formation of multiple large clusters and many small clusters due to the fact that individuals believe more in their relatives and live in a relatively closed environment. In independence-priority acquaintance networks, similar to Western acquaintance networks, the results are similar to those in the kinship-priority acquaintance network. In hybrid acquaintance networks, similar to the Chinese modern acquaintance networks, only a few clusters are formed indicating that in modern China, opinions are more likely to reach consensus on a large scale. These results are similar to the opinion evolution phenomena in modern society, proving the rationality and applicability of network models combined with social culture and policy. We also found a threshold curve p v +2p h =2.05 in the results for the final opinion clusters and evolution time. Above the threshold curve, opinions could easily reach consensus. Based on the above experimental results, a culture-policy-driven mechanism for the opinion dynamic is worth promoting in this paper, that is, opinion dynamics can be driven by different social cultures and policies through the influence of heredity and variation in interpersonal relationship networks. This

  12. Social network data analytics

    CERN Document Server

    Aggarwal, Charu C

    2011-01-01

    Social network analysis applications have experienced tremendous advances within the last few years due in part to increasing trends towards users interacting with each other on the internet. Social networks are organized as graphs, and the data on social networks takes on the form of massive streams, which are mined for a variety of purposes. Social Network Data Analytics covers an important niche in the social network analytics field. This edited volume, contributed by prominent researchers in this field, presents a wide selection of topics on social network data mining such as Structural Pr

  13. Collective Learning in Games through Social Networks

    NARCIS (Netherlands)

    Kosterman, S.; Gierasimczuk, N.; Armentano, M.G.; Monteserin, A.; Tang, J.; Yannibelli, V.

    2015-01-01

    This paper argues that combining social networks communication and games can positively influence the learning behavior of players. We propose a computational model that combines features of social network learning (communication) and game-based learning (strategy reinforcement). The focus is on

  14. A neighbourhood evolving network model

    International Nuclear Information System (INIS)

    Cao, Y.J.; Wang, G.Z.; Jiang, Q.Y.; Han, Z.X.

    2006-01-01

    Many social, technological, biological and economical systems are best described by evolved network models. In this short Letter, we propose and study a new evolving network model. The model is based on the new concept of neighbourhood connectivity, which exists in many physical complex networks. The statistical properties and dynamics of the proposed model is analytically studied and compared with those of Barabasi-Albert scale-free model. Numerical simulations indicate that this network model yields a transition between power-law and exponential scaling, while the Barabasi-Albert scale-free model is only one of its special (limiting) cases. Particularly, this model can be used to enhance the evolving mechanism of complex networks in the real world, such as some social networks development

  15. The Social Origins of Networks and Diffusion.

    Science.gov (United States)

    Centola, Damon

    2015-03-01

    Recent research on social contagion has demonstrated significant effects of network topology on the dynamics of diffusion. However, network topologies are not given a priori. Rather, they are patterns of relations that emerge from individual and structural features of society, such as population composition, group heterogeneity, homophily, and social consolidation. Following Blau and Schwartz, the author develops a model of social network formation that explores how social and structural constraints on tie formation generate emergent social topologies and then explores the effectiveness of these social networks for the dynamics of social diffusion. Results show that, at one extreme, high levels of consolidation can create highly balkanized communities with poor integration of shared norms and practices. As suggested by Blau and Schwartz, reducing consolidation creates more crosscutting circles and significantly improves the dynamics of social diffusion across the population. However, the author finds that further reducing consolidation creates highly intersecting social networks that fail to support the widespread diffusion of norms and practices, indicating that successful social diffusion can depend on moderate to high levels of structural consolidation.

  16. Knowledge Strategies in Using Social Networks

    Directory of Open Access Journals (Sweden)

    Contantin BRĂTIANU

    2013-05-01

    Full Text Available Knowledge strategy selection is a multiple criteria decision-making (MCDM problem, and requires adequate methods to solve it appropriately. Knowledge strategies are also intrinsically linked to individuals and their ability to comprehend the world and leverage their intellectual assets to respond e!ectively to a fast changing environment. the essential features of social networking sites include but are not limited to: blogging, grouping, networking and instant messaging. Since the social networks facilitate communication and interaction among users, there is a continuous need of researches to examine what are the motives that a!ect the acceptance of usage of the social networks. This study aims at examining the role of the knowledge strategies that individuals employ in using social networks with respect to the overall objective of increasing the knowledge level. For this purpose we have used the Analytic Hierarchy Process (AHP mathematical model since it allows us a structuring of the overall objective on the main components. For the present research we considered a structure composed of three levels: L1 – the purpose of networking, L2 – strategies used to achieve that purpose, and L3 – activities needed for strategies implementation. At the upper level (L1, the main objective of a person in using social networks is to increase its knowledge level. To obtain the aforementioned objective we considered for the second level (L2 the following strategies: S1 – to learn from other persons; S2 – to make new friends; S3 – to increase the personal experience and visibility. the implementation of these strategies is realized through the following activities considered at the third hierarchy level (L3: A1– joining general social networks (e.g. Facebook, Google+, MySpace, Hi5 etc.; A2– joining professional social networks (e.g. LinkedIn etc.; A3– creating a personal blog (e.g. Blogster, Wordpress etc.; A4– joining online communities of

  17. Customer social network affects marketing strategy: A simulation analysis based on competitive diffusion model

    Science.gov (United States)

    Hou, Rui; Wu, Jiawen; Du, Helen S.

    2017-03-01

    To explain the competition phenomenon and results between QQ and MSN (China) in the Chinese instant messaging software market, this paper developed a new population competition model based on customer social network. The simulation results show that the firm whose product with greater network externality effect will gain more market share than its rival when the same marketing strategy is used. The firm with the advantage of time, derived from the initial scale effect will become more competitive than its rival when facing a group of common penguin customers within a social network, verifying the winner-take-all phenomenon in this case.

  18. Activity-Driven Influence Maximization in Social Networks

    DEFF Research Database (Denmark)

    Kumar, Rohit; Saleem, Muhammad Aamir; Calders, Toon

    2017-01-01

    -driven approach based on the identification of influence propagation patterns. In the first work, we identify so-called information-channels to model potential pathways for information spread, while the second work exploits how users in a location-based social network check in to locations in order to identify...... influential locations. To make our algorithms scalable, approximate versions based on sketching techniques from the data streams domain have been developed. Experiments show that in this way it is possible to efficiently find good seed sets for influence propagation in social networks.......Interaction networks consist of a static graph with a timestamped list of edges over which interaction took place. Examples of interaction networks are social networks whose users interact with each other through messages or location-based social networks where people interact by checking...

  19. In-House Communication Support System Based on the Information Propagation Model Utilizes Social Network

    Science.gov (United States)

    Takeuchi, Susumu; Teranishi, Yuuichi; Harumoto, Kaname; Shimojo, Shinji

    Almost all companies are now utilizing computer networks to support speedier and more effective in-house information-sharing and communication. However, existing systems are designed to support communications only within the same department. Therefore, in our research, we propose an in-house communication support system which is based on the “Information Propagation Model (IPM).” The IPM is proposed to realize word-of-mouth communication in a social network, and to support information-sharing on the network. By applying the system in a real company, we found that information could be exchanged between different and unrelated departments, and such exchanges of information could help to build new relationships between the users who are apart on the social network.

  20. An Agent Model for a Human’s Social Support Network Tie Preference During Depression

    NARCIS (Netherlands)

    Aziz, A.A.; Klein, M.C.A.; Treur, J.; Baeza-Yates, R.; Lang, J.; Mitra, S.; Parsons, S.; Pasi, G.

    2009-01-01

    Seeking support from their environment is important for people suffering from a depression. People usually have different social networks to which they are attached with different ties. In this paper, a computational model is presented that describes the selection of network members for seeking

  1. Identifying and tracking dynamic processes in social networks

    Science.gov (United States)

    Chung, Wayne; Savell, Robert; Schütt, Jan-Peter; Cybenko, George

    2006-05-01

    The detection and tracking of embedded malicious subnets in an active social network can be computationally daunting due to the quantity of transactional data generated in the natural interaction of large numbers of actors comprising a network. In addition, detection of illicit behavior may be further complicated by evasive strategies designed to camouflage the activities of the covert subnet. In this work, we move beyond traditional static methods of social network analysis to develop a set of dynamic process models which encode various modes of behavior in active social networks. These models will serve as the basis for a new application of the Process Query System (PQS) to the identification and tracking of covert dynamic processes in social networks. We present a preliminary result from application of our technique in a real-world data stream-- the Enron email corpus.

  2. Interests diffusion in social networks

    Science.gov (United States)

    D'Agostino, Gregorio; D'Antonio, Fulvio; De Nicola, Antonio; Tucci, Salvatore

    2015-10-01

    We provide a model for diffusion of interests in Social Networks (SNs). We demonstrate that the topology of the SN plays a crucial role in the dynamics of the individual interests. Understanding cultural phenomena on SNs and exploiting the implicit knowledge about their members is attracting the interest of different research communities both from the academic and the business side. The community of complexity science is devoting significant efforts to define laws, models, and theories, which, based on acquired knowledge, are able to predict future observations (e.g. success of a product). In the mean time, the semantic web community aims at engineering a new generation of advanced services by defining constructs, models and methods, adding a semantic layer to SNs. In this context, a leapfrog is expected to come from a hybrid approach merging the disciplines above. Along this line, this work focuses on the propagation of individual interests in social networks. The proposed framework consists of the following main components: a method to gather information about the members of the social networks; methods to perform some semantic analysis of the Domain of Interest; a procedure to infer members' interests; and an interests evolution theory to predict how the interests propagate in the network. As a result, one achieves an analytic tool to measure individual features, such as members' susceptibilities and authorities. Although the approach applies to any type of social network, here it is has been tested against the computer science research community. The DBLP (Digital Bibliography and Library Project) database has been elected as test-case since it provides the most comprehensive list of scientific production in this field.

  3. The effects of types of social networks, perceived social support, and loneliness on the health of older people: accounting for the social context.

    Science.gov (United States)

    Stephens, Christine; Alpass, Fiona; Towers, Andy; Stevenson, Brendan

    2011-09-01

    To use an ecological model of ageing (Berkman, Glass, Brissette, & Seeman, 2000) which includes upstream social context factors and downstream social support factors to examine the effects of social networks on health. Postal survey responses from a representative population sample of New Zealanders aged 55 to 70 years (N = 6,662). Correlations and multiple regression analyses provided support for a model in which social context contributes to social network type, which affects perceived social support and loneliness, and consequent mental and physical health. Ethnicity was related to social networks and health but this was largely accounted for by other contextual variables measuring socioeconomic status. Gender and age were also significant variables in the model. Social network type is a useful way to assess social integration within this model of cascading effects. More detailed information could be gained through the development of our network assessment instruments for older people.

  4. Representing Degree Distributions, Clustering, and Homophily in Social Networks With Latent Cluster Random Effects Models.

    Science.gov (United States)

    Krivitsky, Pavel N; Handcock, Mark S; Raftery, Adrian E; Hoff, Peter D

    2009-07-01

    Social network data often involve transitivity, homophily on observed attributes, clustering, and heterogeneity of actor degrees. We propose a latent cluster random effects model to represent all of these features, and we describe a Bayesian estimation method for it. The model is applicable to both binary and non-binary network data. We illustrate the model using two real datasets. We also apply it to two simulated network datasets with the same, highly skewed, degree distribution, but very different network behavior: one unstructured and the other with transitivity and clustering. Models based on degree distributions, such as scale-free, preferential attachment and power-law models, cannot distinguish between these very different situations, but our model does.

  5. Social Networks and Political Parties in Chile

    OpenAIRE

    Adler Lomnitz, Larissa

    2002-01-01

    This paper describes the origin and evolution of two Chilean political parties (the Radical Party and the Christian Democrat Party) through the analysis of the social networks that originated and composed them. The aim of this study is to propose a model of national political cultures on the basis of the structure of social networks related to power and of the symbol system, which legitimizes it. The structure of social networks, horizontal and vertical, are based on reciprocal or redistribut...

  6. Digital Social Network Mining for Topic Discovery

    Science.gov (United States)

    Moradianzadeh, Pooya; Mohi, Maryam; Sadighi Moshkenani, Mohsen

    Networked computers are expanding more and more around the world, and digital social networks becoming of great importance for many people's work and leisure. This paper mainly focused on discovering the topic of exchanging information in digital social network. In brief, our method is to use a hierarchical dictionary of related topics and words that mapped to a graph. Then, with comparing the extracted keywords from the context of social network with graph nodes, probability of relation between context and desired topics will be computed. This model can be used in many applications such as advertising, viral marketing and high-risk group detection.

  7. Social Networks and Welfare in Future Animal Management.

    Science.gov (United States)

    Koene, Paul; Ipema, Bert

    2014-03-17

    It may become advantageous to keep human-managed animals in the social network groups to which they have adapted. Data concerning the social networks of farm animal species and their ancestors are scarce but essential to establishing the importance of a natural social network for farmed animal species. Social Network Analysis (SNA) facilitates the characterization of social networking at group, subgroup and individual levels. SNA is currently used for modeling the social behavior and management of wild animals and social welfare of zoo animals. It has been recognized for use with farm animals but has yet to be applied for management purposes. Currently, the main focus is on cattle, because in large groups (poultry), recording of individuals is expensive and the existence of social networks is uncertain due to on-farm restrictions. However, in many cases, a stable social network might be important to individual animal fitness, survival and welfare. For instance, when laying hens are not too densely housed, simple networks may be established. We describe here small social networks in horses, brown bears, laying hens and veal calves to illustrate the importance of measuring social networks among animals managed by humans. Emphasis is placed on the automatic measurement of identity, location, nearest neighbors and nearest neighbor distance for management purposes. It is concluded that social networks are important to the welfare of human-managed animal species and that welfare management based on automatic recordings will become available in the near future.

  8. Information diffusion in structured online social networks

    Science.gov (United States)

    Li, Pei; Zhang, Yini; Qiao, Fengcai; Wang, Hui

    2015-05-01

    Nowadays, due to the word-of-mouth effect, online social networks have been considered to be efficient approaches to conduct viral marketing, which makes it of great importance to understand the diffusion dynamics in online social networks. However, most research on diffusion dynamics in epidemiology and existing social networks cannot be applied directly to characterize online social networks. In this paper, we propose models to characterize the information diffusion in structured online social networks with push-based forwarding mechanism. We introduce the term user influence to characterize the average number of times that messages are browsed which is incurred by a given type user generating a message, and study the diffusion threshold, above which the user influence of generating a message will approach infinity. We conduct simulations and provide the simulation results, which are consistent with the theoretical analysis results perfectly. These results are of use in understanding the diffusion dynamics in online social networks and also critical for advertisers in viral marketing who want to estimate the user influence before posting an advertisement.

  9. HOW DO STUDENTS SELECT SOCIAL NETWORKING SITES? AN ANALYTIC HIERARCHY PROCESS (AHP) MODEL

    OpenAIRE

    Chun Meng Tang; Miang Hong Ngerng

    2015-01-01

    Social networking sites are popular among university students, and students today are indeed spoiled for choice. New emerging social networking sites sprout up amid popular sites, while some existing ones die out. Given the choice of so many social networking sites, how do students decide which one they will sign up for and stay on as an active user? The answer to this question is of interest to social networking site designers and marketers. The market of social networking sites is highly co...

  10. Social networks

    CERN Document Server

    Etaner-Uyar, A Sima

    2014-01-01

    The present volume provides a comprehensive resource for practitioners and researchers alike-both those new to the field as well as those who already have some experience. The work covers Social Network Analysis theory and methods with a focus on current applications and case studies applied in various domains such as mobile networks, security, machine learning and health. With the increasing popularity of Web 2.0, social media has become a widely used communication platform. Parallel to this development, Social Network Analysis gained in importance as a research field, while opening up many

  11. Emergence, evolution and scaling of online social networks.

    Science.gov (United States)

    Wang, Le-Zhi; Huang, Zi-Gang; Rong, Zhi-Hai; Wang, Xiao-Fan; Lai, Ying-Cheng

    2014-01-01

    Online social networks have become increasingly ubiquitous and understanding their structural, dynamical, and scaling properties not only is of fundamental interest but also has a broad range of applications. Such networks can be extremely dynamic, generated almost instantaneously by, for example, breaking-news items. We investigate a common class of online social networks, the user-user retweeting networks, by analyzing the empirical data collected from Sina Weibo (a massive twitter-like microblogging social network in China) with respect to the topic of the 2011 Japan earthquake. We uncover a number of algebraic scaling relations governing the growth and structure of the network and develop a probabilistic model that captures the basic dynamical features of the system. The model is capable of reproducing all the empirical results. Our analysis not only reveals the basic mechanisms underlying the dynamics of the retweeting networks, but also provides general insights into the control of information spreading on such networks.

  12. Emergence, evolution and scaling of online social networks.

    Directory of Open Access Journals (Sweden)

    Le-Zhi Wang

    Full Text Available Online social networks have become increasingly ubiquitous and understanding their structural, dynamical, and scaling properties not only is of fundamental interest but also has a broad range of applications. Such networks can be extremely dynamic, generated almost instantaneously by, for example, breaking-news items. We investigate a common class of online social networks, the user-user retweeting networks, by analyzing the empirical data collected from Sina Weibo (a massive twitter-like microblogging social network in China with respect to the topic of the 2011 Japan earthquake. We uncover a number of algebraic scaling relations governing the growth and structure of the network and develop a probabilistic model that captures the basic dynamical features of the system. The model is capable of reproducing all the empirical results. Our analysis not only reveals the basic mechanisms underlying the dynamics of the retweeting networks, but also provides general insights into the control of information spreading on such networks.

  13. Competition between global and local online social networks

    Science.gov (United States)

    Kleineberg, Kaj-Kolja; Boguñá, Marián

    2016-04-01

    The overwhelming success of online social networks, the key actors in the Web 2.0 cosmos, has reshaped human interactions globally. To help understand the fundamental mechanisms which determine the fate of online social networks at the system level, we describe the digital world as a complex ecosystem of interacting networks. In this paper, we study the impact of heterogeneity in network fitnesses on the competition between an international network, such as Facebook, and local services. The higher fitness of international networks is induced by their ability to attract users from all over the world, which can then establish social interactions without the limitations of local networks. In other words, inter-country social ties lead to increased fitness of the international network. To study the competition between an international network and local ones, we construct a 1:1000 scale model of the digital world, consisting of the 80 countries with the most Internet users. Under certain conditions, this leads to the extinction of local networks; whereas under different conditions, local networks can persist and even dominate completely. In particular, our model suggests that, with the parameters that best reproduce the empirical overtake of Facebook, this overtake could have not taken place with a significant probability.

  14. Competition between global and local online social networks.

    Science.gov (United States)

    Kleineberg, Kaj-Kolja; Boguñá, Marián

    2016-04-27

    The overwhelming success of online social networks, the key actors in the Web 2.0 cosmos, has reshaped human interactions globally. To help understand the fundamental mechanisms which determine the fate of online social networks at the system level, we describe the digital world as a complex ecosystem of interacting networks. In this paper, we study the impact of heterogeneity in network fitnesses on the competition between an international network, such as Facebook, and local services. The higher fitness of international networks is induced by their ability to attract users from all over the world, which can then establish social interactions without the limitations of local networks. In other words, inter-country social ties lead to increased fitness of the international network. To study the competition between an international network and local ones, we construct a 1:1000 scale model of the digital world, consisting of the 80 countries with the most Internet users. Under certain conditions, this leads to the extinction of local networks; whereas under different conditions, local networks can persist and even dominate completely. In particular, our model suggests that, with the parameters that best reproduce the empirical overtake of Facebook, this overtake could have not taken place with a significant probability.

  15. A Web Service-Based Framework Model for People-Centric Sensing Applications Applied to Social Networking

    Directory of Open Access Journals (Sweden)

    Jorge Sá Silva

    2012-02-01

    Full Text Available As the Internet evolved, social networks (such as Facebook have bloomed and brought together an astonishing number of users. Mashing up mobile phones and sensors with these social environments enables the creation of people-centric sensing systems which have great potential for expanding our current social networking usage. However, such systems also have many associated technical challenges, such as privacy concerns, activity detection mechanisms or intermittent connectivity, as well as limitations due to the heterogeneity of sensor nodes and networks. Considering the openness of the Web 2.0, good technical solutions for these cases consist of frameworks that expose sensing data and functionalities as common Web-Services. This paper presents our RESTful Web Service-based model for people-centric sensing frameworks, which uses sensors and mobile phones to detect users’ activities and locations, sharing this information amongst the user’s friends within a social networking site. We also present some screenshot results of our experimental prototype.

  16. A Web Service-based framework model for people-centric sensing applications applied to social networking.

    Science.gov (United States)

    Nunes, David; Tran, Thanh-Dien; Raposo, Duarte; Pinto, André; Gomes, André; Silva, Jorge Sá

    2012-01-01

    As the Internet evolved, social networks (such as Facebook) have bloomed and brought together an astonishing number of users. Mashing up mobile phones and sensors with these social environments enables the creation of people-centric sensing systems which have great potential for expanding our current social networking usage. However, such systems also have many associated technical challenges, such as privacy concerns, activity detection mechanisms or intermittent connectivity, as well as limitations due to the heterogeneity of sensor nodes and networks. Considering the openness of the Web 2.0, good technical solutions for these cases consist of frameworks that expose sensing data and functionalities as common Web-Services. This paper presents our RESTful Web Service-based model for people-centric sensing frameworks, which uses sensors and mobile phones to detect users' activities and locations, sharing this information amongst the user's friends within a social networking site. We also present some screenshot results of our experimental prototype.

  17. Analysis of Social Network Dynamics with Models from the Theory of Complex Adaptive Systems

    OpenAIRE

    Lymperopoulos , Ilias; Lekakos , George

    2013-01-01

    Part 4: Protocols, Regulation and Social Networking; International audience; The understanding and modeling of social dynamics in a complex and unpredictable world, emerges as a research target of particular importance. Success in this direction can yield valuable knowledge as to how social phenomena form and evolve in varying socioeconomic contexts comprising economic crises, societal disasters, cultural differences and security threats among others. The study of social dynamics occurring in...

  18. Consumer Activities and Reactions to Social Network Marketing

    OpenAIRE

    Bistra Vassileva

    2017-01-01

    The purpose of this paper is to understand consumer behavioural models with respect to their reactions to social network marketing. Theoretical background is focused on online and social network usage, motivations and behaviour. The research goal is to explore consumer reactions to the exposure of social network marketing based on the following criteria: level of brand engagement, word-of-mouth (WOM) referral behaviour, and purchase intentions. Consumers are investigated ...

  19. Consumer Activities and Reactions to Social Network Marketing

    Directory of Open Access Journals (Sweden)

    Bistra Vassileva

    2017-06-01

    Full Text Available The purpose of this paper is to understand consumer behavioural models with respect to their reactions to social network marketing. Theoretical background is focused on online and social network usage, motivations and behaviour. The research goal is to explore consumer reactions to the exposure of social network marketing based on the following criteria: level of brand engagement, word-of-mouth (WOM referral behaviour, and purchase intentions. Consumers are investigated based on their attitudes toward social network marketing and basic socio-demographic covariates using data from a sample size of 700 Bulgarian respondents (age group 21–54 years, Internet users, urban inhabitants. Factor and cluster analyses are applied. It is found that consumers are willing to receive information about brands and companies through social networks. They like to talk in social networks about these brands and companies and to share information as well (factor 2, brand engagement. Internet users are willing to share information received through social network advertising (factor 1, wom referral behaviour but they would not buy a certain brand as a result of brand communication activities in social networks (factor 3, purchase intention. Several practical implications regarding marketing activities through social networks are drawn.

  20. Reliability and Efficiency of Generalized Rumor Spreading Model on Complex Social Networks

    International Nuclear Information System (INIS)

    Naimi, Yaghoob; Naimi, Mohammad

    2013-01-01

    We introduce the generalized rumor spreading model and investigate some properties of this model on different complex social networks. Despite pervious rumor models that both the spreader-spreader (SS) and the spreader-stifler (SR) interactions have the same rate α, we define α (1) and α (2) for SS and SR interactions, respectively. The effect of variation of α (1) and α (2) on the final density of stiflers is investigated. Furthermore, the influence of the topological structure of the network in rumor spreading is studied by analyzing the behavior of several global parameters such as reliability and efficiency. Our results show that while networks with homogeneous connectivity patterns reach a higher reliability, scale-free topologies need a less time to reach a steady state with respect the rumor. (interdisciplinary physics and related areas of science and technology)

  1. Social cognitive radio networks

    CERN Document Server

    Chen, Xu

    2015-01-01

    This brief presents research results on social cognitive radio networks, a transformational and innovative networking paradigm that promotes the nexus between social interactions and cognitive radio networks. Along with a review of the research literature, the text examines the key motivation and challenges of social cognitive radio network design. Three socially inspired distributed spectrum sharing mechanisms are introduced: adaptive channel recommendation mechanism, imitation-based social spectrum sharing mechanism, and evolutionarily stable spectrum access mechanism. The brief concludes with a discussion of future research directions which ascertains that exploiting social interactions for distributed spectrum sharing will advance the state-of-the-art of cognitive radio network design, spur a new line of thinking for future wireless networks, and enable novel wireless service and applications.

  2. A framework for online social networking features

    Directory of Open Access Journals (Sweden)

    Mohsen Shafiei Nikabadi

    2014-06-01

    Full Text Available Social networks form a basis for maintaining social contacts, finding users with common interests, creating local content and sharing information. Recently networks have created a fundamental framework for analyzing and modeling the complex systems. Users' behavior studies and evaluates the system performance and leads to better planning and implementation of advertising policies on the web sites. Therefore, this study offers a framework for online social networks' characteristics. In terms of objective, this survey is practical descriptive. Sampling has been done among 384 of graduate students who have good experiences of membership in online social network. Confirmatory factor analysis is used to evaluate the validity of variables in research model. Characteristics of online social networks are defined based on six components and framework's indexes are analyzed through factor analysis. The reliability is calculated separately for each dimension and since they are all above 0.7, the reliability of the study can be confirmed. According to our research results, in terms of size, the number of people who apply for membership in various online social networking is an important index. In terms of individual preference to connect with, people who are relative play essential role in social network development. In terms of homogeneity variable, the number of people who visit their friends’ pages is important for measuring frequency variable. In terms of frequency, the use of entertainment and recreation services is more important index. In terms of proximity, being in the same city is a more important index and index of creating a sense of belonging and confidence is more important for measuring reciprocity variable.

  3. Artificial neural network modelling

    CERN Document Server

    Samarasinghe, Sandhya

    2016-01-01

    This book covers theoretical aspects as well as recent innovative applications of Artificial Neural networks (ANNs) in natural, environmental, biological, social, industrial and automated systems. It presents recent results of ANNs in modelling small, large and complex systems under three categories, namely, 1) Networks, Structure Optimisation, Robustness and Stochasticity 2) Advances in Modelling Biological and Environmental Systems and 3) Advances in Modelling Social and Economic Systems. The book aims at serving undergraduates, postgraduates and researchers in ANN computational modelling. .

  4. Social support and social network as intermediary social determinants of dental caries in adolescents.

    Science.gov (United States)

    Fontanini, Humberto; Marshman, Zoe; Vettore, Mario

    2015-04-01

    The aim of this study was to investigate the association between intermediary social determinants, namely social support and social network with dental caries in adolescents. An adapted version of the WHO social determinants of health conceptual framework was used to organize structural and intermediary social determinants of dental caries into six blocks including perceived social support and number of social networks. A cross-sectional study was conducted with a representative sample of 542 students between 12 and 14 years of age in public schools located in the city of Dourados, Brazil in 2012. The outcome variables were caries experience (DMFT ≥ 1) and current dental caries (component D of DMFT ≥ 1) recorded by a calibrated dentist. Individual interviews were performed to collect data on perceived social support and numbers of social networks from family and friends and covariates. Multivariate Poisson regressions using hierarchical models were conducted. The prevalence of adolescents with caries experience and current dental caries was 55.2% and 32.1%, respectively. Adolescents with low numbers of social networks and low levels of social support from family (PR 1.47; 95% CI = 1.01-2.14) were more likely to have DMFT ≥ 1. Current dental caries was associated with low numbers of social networks and low levels of social support from family (PR 2.26; 95% CI = 1.15-4.44). Social support and social network were influential psychosocial factors to dental caries in adolescents. This finding requires confirmation in other countries but potentially has implications for programmes to promote oral health. © 2014 John Wiley & Sons A/S. Published by John Wiley & Sons Ltd.

  5. When business networks “kill” social networks

    DEFF Research Database (Denmark)

    Jackson, Laurel; Young, L.

    2016-01-01

    that considers the changes to a community's social network and the associated norms emerging from the growing influence of a microfinance providers' network. A case study reports the impact of microfinance on a particular Bangladesh rural community. We show there is a breakdown in traditional social networks...... in this and other poor rural villages brought about by the taking of micro loans when the families have no means of paying them back. This increased indebtedness to NGOs is perpetuating their poverty and diminishing the community's quality of life including their traditions of bounded solidarity, where families...... in the economic structure of rural Bangladesh and changing norms, in particular the changes to traditional forms of financial exchange and associated support and risk management. We conclude that public policy and a different business model that is more accountable and altruistic are needed to guide...

  6. The SIS Model of Epidemic Spreading in a Hierarchical Social Network

    International Nuclear Information System (INIS)

    Grabowski, A.; Kosinski, R.A.

    2005-01-01

    The phenomenon of epidemic spreading in a population with a hierarchical structure of interpersonal interactions is described and investigated numerically. The SIS model with temporal immunity to a disease and a time of incubation is used. In our model spatial localization of individuals belonging to different social groups, effectiveness of different interpersonal interactions and the mobility of a contemporary community are taken into account. The structure of interpersonal connections is based on a scale-free network. The influence of the structure of the social network on typical relations characterizing the spreading process, like a range of epidemic and epidemic curves, is discussed. The probability that endemic state occurs is also calculated. Surprisingly it occurs, that less contagious diseases has greater chance to survive. The influence of preventive vaccinations on the spreading process is investigated and critical range of vaccinations that is sufficient for the suppression of an epidemic is calculated. Our results of numerical calculations are compared with the solutions of the master equation for the spreading process, and good agreement is found. (author)

  7. The social networking application success model : An empirical study of Facebook and Twitter

    NARCIS (Netherlands)

    Ou, Carol; Davison, R.M.; Huang, Q.

    2016-01-01

    Social networking applications (SNAs) are among the fastest growing web applications of recent years. In this paper, we propose a causal model to assess the success of SNAs, grounded on DeLone and McLean’s updated information systems (IS) success model. In addition to their original three dimensions

  8. Modeling the cooperative and competitive contagions in online social networks

    Science.gov (United States)

    Zhuang, Yun-Bei; Chen, J. J.; Li, Zhi-hong

    2017-10-01

    The wide adoption of social media has increased the interaction among different pieces of information, and this interaction includes cooperation and competition for our finite attention. While previous research focus on fully competition, this paper extends the interaction to be both "cooperation" and "competition", by employing an IS1S2 R model. To explore how two different pieces of information interact with each other, the IS1S2 R model splits the agents into four parts-(Ignorant-Spreader I-Spreader II-Stifler), based on SIR epidemic spreading model. Using real data from Weibo.com, a social network site similar to Twitter, we find some parameters, like decaying rates, can both influence the cooperative diffusion process and the competitive process, while other parameters, like infectious rates only have influence on the competitive diffusion process. Besides, the parameters' effect are more significant in the competitive diffusion than in the cooperative diffusion.

  9. Nonlinear model of epidemic spreading in a complex social network.

    Science.gov (United States)

    Kosiński, Robert A; Grabowski, A

    2007-10-01

    The epidemic spreading in a human society is a complex process, which can be described on the basis of a nonlinear mathematical model. In such an approach the complex and hierarchical structure of social network (which has implications for the spreading of pathogens and can be treated as a complex network), can be taken into account. In our model each individual has one of the four permitted states: susceptible, infected, infective, unsusceptible or dead. This refers to the SEIR model used in epidemiology. The state of an individual changes in time, depending on the previous state and the interactions with other individuals. The description of the interpersonal contacts is based on the experimental observations of the social relations in the community. It includes spatial localization of the individuals and hierarchical structure of interpersonal interactions. Numerical simulations were performed for different types of epidemics, giving the progress of a spreading process and typical relationships (e.g. range of epidemic in time, the epidemic curve). The spreading process has a complex and spatially chaotic character. The time dependence of the number of infective individuals shows the nonlinear character of the spreading process. We investigate the influence of the preventive vaccinations on the spreading process. In particular, for a critical value of preventively vaccinated individuals the percolation threshold is observed and the epidemic is suppressed.

  10. Leveraging social networks for toxicovigilance.

    Science.gov (United States)

    Chary, Michael; Genes, Nicholas; McKenzie, Andrew; Manini, Alex F

    2013-06-01

    The landscape of drug abuse is shifting. Traditional means of characterizing these changes, such as national surveys or voluntary reporting by frontline clinicians, can miss changes in usage the emergence of novel drugs. Delays in detecting novel drug usage patterns make it difficult to evaluate public policy aimed at altering drug abuse. Increasingly, newer methods to inform frontline providers to recognize symptoms associated with novel drugs or methods of administration are needed. The growth of social networks may address this need. The objective of this manuscript is to introduce tools for using data from social networks to characterize drug abuse. We outline a structured approach to analyze social media in order to capture emerging trends in drug abuse by applying powerful methods from artificial intelligence, computational linguistics, graph theory, and agent-based modeling. First, we describe how to obtain data from social networks such as Twitter using publicly available automated programmatic interfaces. Then, we discuss how to use artificial intelligence techniques to extract content useful for purposes of toxicovigilance. This filtered content can be employed to generate real-time maps of drug usage across geographical regions. Beyond describing the real-time epidemiology of drug abuse, techniques from computational linguistics can uncover ways that drug discussions differ from other online conversations. Next, graph theory can elucidate the structure of networks discussing drug abuse, helping us learn what online interactions promote drug abuse and whether these interactions differ among drugs. Finally, agent-based modeling relates online interactions to psychological archetypes, providing a link between epidemiology and behavior. An analysis of social media discussions about drug abuse patterns with computational linguistics, graph theory, and agent-based modeling permits the real-time monitoring and characterization of trends of drugs of abuse. These

  11. Coupling ecological and social network models to assess “transmission” and “contagion” of an aquatic invasive species

    Science.gov (United States)

    Haak, Danielle M.; Fath, Brian D.; Forbes, Valery E.; Martin, Dustin R.; Pope, Kevin L.

    2017-01-01

    Network analysis is used to address diverse ecological, social, economic, and epidemiological questions, but few efforts have been made to combine these field-specific analyses into interdisciplinary approaches that effectively address how complex systems are interdependent and connected to one another. Identifying and understanding these cross-boundary connections improves natural resource management and promotes proactive, rather than reactive, decisions. This research had two main objectives; first, adapt the framework and approach of infectious disease network modeling so that it may be applied to the socio-ecological problem of spreading aquatic invasive species, and second, use this new coupled model to simulate the spread of the invasive Chinese mystery snail (Bellamya chinensis) in a reservoir network in Southeastern Nebraska, USA. The coupled model integrates an existing social network model of how anglers move on the landscape with new reservoir-specific ecological network models. This approach allowed us to identify 1) how angler movement among reservoirs aids in the spread of B. chinensis, 2) how B. chinensisalters energy flows within individual-reservoir food webs, and 3) a new method for assessing the spread of any number of non-native or invasive species within complex, social-ecological systems.

  12. Dynamic vs. static social networks in models of parasite transmission: predicting Cryptosporidium spread in wild lemurs.

    Science.gov (United States)

    Springer, Andrea; Kappeler, Peter M; Nunn, Charles L

    2017-05-01

    Social networks provide an established tool to implement heterogeneous contact structures in epidemiological models. Dynamic temporal changes in contact structure and ranging behaviour of wildlife may impact disease dynamics. A consensus has yet to emerge, however, concerning the conditions in which network dynamics impact model outcomes, as compared to static approximations that average contact rates over longer time periods. Furthermore, as many pathogens can be transmitted both environmentally and via close contact, it is important to investigate the relative influence of both transmission routes in real-world populations. Here, we use empirically derived networks from a population of wild primates, Verreaux's sifakas (Propithecus verreauxi), and simulated networks to investigate pathogen spread in dynamic vs. static social networks. First, we constructed a susceptible-exposed-infected-recovered model of Cryptosporidium spread in wild Verreaux's sifakas. We incorporated social and environmental transmission routes and parameterized the model for two different climatic seasons. Second, we used simulated networks and greater variation in epidemiological parameters to investigate the conditions in which dynamic networks produce larger outbreak sizes than static networks. We found that average outbreak size of Cryptosporidium infections in sifakas was larger when the disease was introduced in the dry season than in the wet season, driven by an increase in home range overlap towards the end of the dry season. Regardless of season, dynamic networks always produced larger average outbreak sizes than static networks. Larger outbreaks in dynamic models based on simulated networks occurred especially when the probability of transmission and recovery were low. Variation in tie strength in the dynamic networks also had a major impact on outbreak size, while network modularity had a weaker influence than epidemiological parameters that determine transmission and recovery

  13. Social networks a framework of computational intelligence

    CERN Document Server

    Chen, Shyi-Ming

    2014-01-01

    This volume provides the audience with an updated, in-depth and highly coherent material on the conceptually appealing and practically sound information technology of Computational Intelligence applied to the analysis, synthesis and evaluation of social networks. The volume involves studies devoted to key issues of social networks including community structure detection in networks, online social networks, knowledge growth and evaluation, and diversity of collaboration mechanisms.  The book engages a wealth of methods of Computational Intelligence along with well-known techniques of linear programming, Formal Concept Analysis, machine learning, and agent modeling.  Human-centricity is of paramount relevance and this facet manifests in many ways including personalized semantics, trust metric, and personal knowledge management; just to highlight a few of these aspects. The contributors to this volume report on various essential applications including cyber attacks detection, building enterprise social network...

  14. Social Networks and the Environment

    OpenAIRE

    Julio Videras

    2013-01-01

    This review discusses empirical research on social networks and the environment; it summarizes findings from representative studies and the conceptual frameworks social scientists use to examine the role of social networks. The article presents basic concepts in social network analysis, summarizes common challenges of empirical research on social networks, and outlines areas for future research. Finally, the article discusses the normative and positive meanings of social networks.

  15. Multi-level policies and adaptive social networks – a conceptual modeling study for maintaining a polycentric governance system

    Directory of Open Access Journals (Sweden)

    Jean-Denis Mathias

    2017-03-01

    Full Text Available Information and collaboration patterns embedded in social networks play key roles in multilevel and polycentric modes of governance. However, modeling the dynamics of such social networks in multilevel settings has been seldom addressed in the literature. Here we use an adaptive social network model to elaborate the interplay between a central and a local government in order to maintain a polycentric governance. More specifically, our analysis explores in what ways specific policy choices made by a central agent affect the features of an emerging social network composed of local organizations and local users. Using two types of stylized policies, adaptive co-management and adaptive one-level management, we focus on the benefits of multi-level adaptive cooperation for network management. Our analysis uses viability theory to explore and to quantify the ability of these policies to achieve specific network properties. Viability theory gives the family of policies that enables maintaining the polycentric governance unlike optimal control that gives a unique blueprint. We found that the viability of the policies can change dramatically depending on the goals and features of the social network. For some social networks, we also found a very large difference between the viability of the adaptive one-level management and adaptive co-management policies. However, results also show that adaptive co-management doesn’t always provide benefits. Hence, we argue that applying viability theory to governance networks can help policy design by analyzing the trade-off between the costs of adaptive co-management and the benefits associated with its ability to maintain desirable social network properties in a polycentric governance framework.

  16. Applications of social network analysis to obesity: a systematic review.

    Science.gov (United States)

    Zhang, S; de la Haye, K; Ji, M; An, R

    2018-04-20

    People's health behaviours and outcomes can be profoundly shaped by the social networks they are embedded in. Based on graph theory, social network analysis is a research framework for the study of social interactions and the structure of these interactions among social actors. A literature search was conducted in PubMed and Web of Science for articles published until August 2017 that applied social network analysis to examine obesity and social networks. Eight studies (three cross-sectional and five longitudinal) conducted in the US (n = 6) and Australia (n = 2) were identified. Seven focused on adolescents' and one on adults' friendship networks. They examined structural features of these networks that were associated with obesity, including degree distribution, popularity, modularity maximization and K-clique percolation. All three cross-sectional studies that used exponential random graph models found individuals with similar body weight status and/or weight-related behaviour were more likely to share a network tie than individuals with dissimilar traits. Three longitudinal studies using stochastic actor-based models found friendship network characteristics influenced change in individuals' body weight status and/or weight-related behaviour over time. Future research should focus on diverse populations and types of social networks and identifying the mechanisms by which social networks influence obesity to inform network-based interventions. © 2018 World Obesity Federation.

  17. Individuals' spatial social network choice: model-based analysis of leisure-contact selection

    NARCIS (Netherlands)

    Kowald, M.; Arentze, Theo A.; Axhausen, K.W.

    2015-01-01

    Leisure travel holds an important share of the overall amount of travel. However, efforts in transport planning to model and explain leisure travel have been rather limited for a long time. Only recently, a subcommunity of researchers began to use the methods of social network analysis. Existing

  18. How can social network analysis contribute to social behavior research in applied ethology?

    Science.gov (United States)

    Makagon, Maja M; McCowan, Brenda; Mench, Joy A

    2012-05-01

    Social network analysis is increasingly used by behavioral ecologists and primatologists to describe the patterns and quality of interactions among individuals. We provide an overview of this methodology, with examples illustrating how it can be used to study social behavior in applied contexts. Like most kinds of social interaction analyses, social network analysis provides information about direct relationships (e.g. dominant-subordinate relationships). However, it also generates a more global model of social organization that determines how individual patterns of social interaction relate to individual and group characteristics. A particular strength of this approach is that it provides standardized mathematical methods for calculating metrics of sociality across levels of social organization, from the population and group levels to the individual level. At the group level these metrics can be used to track changes in social network structures over time, evaluate the effect of the environment on social network structure, or compare social structures across groups, populations or species. At the individual level, the metrics allow quantification of the heterogeneity of social experience within groups and identification of individuals who may play especially important roles in maintaining social stability or information flow throughout the network.

  19. Associating Human-Centered Concepts with Social Networks Using Fuzzy Sets

    Science.gov (United States)

    Yager, Ronald R.

    The rapidly growing global interconnectivity, brought about to a large extent by the Internet, has dramatically increased the importance and diversity of social networks. Modern social networks cut across a spectrum from benign recreational focused websites such as Facebook to occupationally oriented websites such as LinkedIn to criminally focused groups such as drug cartels to devastation and terror focused groups such as Al-Qaeda. Many organizations are interested in analyzing and extracting information related to these social networks. Among these are governmental police and security agencies as well marketing and sales organizations. To aid these organizations there is a need for technologies to model social networks and intelligently extract information from these models. While established technologies exist for the modeling of relational networks [1-7] few technologies exist to extract information from these, compatible with human perception and understanding. Data bases is an example of a technology in which we have tools for representing our information as well as tools for querying and extracting the information contained. Our goal is in some sense analogous. We want to use the relational network model to represent information, in this case about relationships and interconnections, and then be able to query the social network using intelligent human-centered concepts. To extend our capabilities to interact with social relational networks we need to associate with these network human concepts and ideas. Since human beings predominantly use linguistic terms in which to reason and understand we need to build bridges between human conceptualization and the formal mathematical representation of the social network. Consider for example a concept such as "leader". An analyst may be able to express, in linguistic terms, using a network relevant vocabulary, properties of a leader. Our task is to translate this linguistic description into a mathematical formalism

  20. Social networks and spreading of epidemics

    Science.gov (United States)

    Trimper, Steffen; Zheng, Dafang; Brandau, Marian

    2004-05-01

    Epidemiological processes are studied within a recently proposed social network model using the susceptible-infected-refractory dynamics (SIR) of an epidemic. Within the network model, a population of individuals may be characterized by H independent hierarchies or dimensions, each of which consists of groupings of individuals into layers of subgroups. Detailed numerical simulations reveals that for H > 1, the global spreading results regardless of the degree of homophily α of the individuals forming a social circle. For H = 1, a transition from a global to a local spread occurs as the population becomes decomposed into increasingly homophilous groups. Multiple dimensions in classifying individuals (nodes) thus make a society (computer network) highly susceptible to large scale outbreaks of infectious diseases (viruses). The SIR-model can be extended by the inclusion of waiting times resulting in modified distribution function of the recovered.

  1. Communication competence, social support, and depression among college students: a model of facebook and face-to-face support network influence.

    Science.gov (United States)

    Wright, Kevin B; Rosenberg, Jenny; Egbert, Nicole; Ploeger, Nicole A; Bernard, Daniel R; King, Shawn

    2013-01-01

    This study examined the influence of the social networking site Facebook and face-to-face support networks on depression among (N = 361) college students. The authors used the Relational Health Communication Competence Model as a framework for examining the influence of communication competence on social support network satisfaction and depression. Moreover, they examined the influence of interpersonal and social integrative motives as exogenous variables. On the basis of previous work, the authors propose and test a theoretical model using structural equation modeling. The results indicated empirical support for the model, with interpersonal motives predicting increased face-to-face and computer-mediated competence, increased social support satisfaction with face-to-face and Facebook support, and lower depression scores. The implications of the findings for theory, key limitations, and directions for future research are discussed.

  2. Transaction costs and social networks in productivity measurement

    DEFF Research Database (Denmark)

    Henningsen, Geraldine; Henningsen, Arne; Henning, Christian H. C. A.

    2015-01-01

    . Hence, both the absolute productivity measures and, more importantly, the productivity ranking will be distorted. A major driver of transaction costs is poor access to information and contract enforcement assistance. Social networks often catalyse information exchange as well as generate trust...... and support. Hence, we use measures of a firm’s access to social networks as a proxy for the transaction costs the firm faces. We develop a microeconomic production model that takes into account transaction costs and networks. Using a data set of 384 Polish farms, we empirically estimate this model...... and compare different parametric, semiparametric, and nonparametric model specifications. Our results generally support our hypothesis. Especially, large trading networks and dense household networks have a positive influence on a farm’s productivity. Furthermore, our results indicate that transaction costs...

  3. A stochastic agent-based model of pathogen propagation in dynamic multi-relational social networks

    Science.gov (United States)

    Khan, Bilal; Dombrowski, Kirk; Saad, Mohamed

    2015-01-01

    We describe a general framework for modeling and stochastic simulation of epidemics in realistic dynamic social networks, which incorporates heterogeneity in the types of individuals, types of interconnecting risk-bearing relationships, and types of pathogens transmitted across them. Dynamism is supported through arrival and departure processes, continuous restructuring of risk relationships, and changes to pathogen infectiousness, as mandated by natural history; dynamism is regulated through constraints on the local agency of individual nodes and their risk behaviors, while simulation trajectories are validated using system-wide metrics. To illustrate its utility, we present a case study that applies the proposed framework towards a simulation of HIV in artificial networks of intravenous drug users (IDUs) modeled using data collected in the Social Factors for HIV Risk survey. PMID:25859056

  4. Dimensionality of social networks using motifs and eigenvalues.

    Directory of Open Access Journals (Sweden)

    Anthony Bonato

    Full Text Available We consider the dimensionality of social networks, and develop experiments aimed at predicting that dimension. We find that a social network model with nodes and links sampled from an m-dimensional metric space with power-law distributed influence regions best fits samples from real-world networks when m scales logarithmically with the number of nodes of the network. This supports a logarithmic dimension hypothesis, and we provide evidence with two different social networks, Facebook and LinkedIn. Further, we employ two different methods for confirming the hypothesis: the first uses the distribution of motif counts, and the second exploits the eigenvalue distribution.

  5. Relationship between Social Networks Adoption and Social Intelligence

    Science.gov (United States)

    Gunduz, Semseddin

    2017-01-01

    The purpose of this study was to set forth the relationship between the individuals' states to adopt social networks and social intelligence and analyze both concepts according to various variables. Research data were collected from 1145 social network users in the online media by using the Adoption of Social Network Scale and Social Intelligence…

  6. SOCIAL NETWORK EFFECTS ON ROMANTIC RELATIONSHIP

    Directory of Open Access Journals (Sweden)

    Fatma CAN

    2015-06-01

    Full Text Available The main objective of the study was to obtain information about social network variables in order to predict the relational commitment of married individuals and people having dating relationships. For this purpose, social network analysis has been carried out on 134 people having dating relationship and 154 married individuals and then Relationship Stability Scale, Subjective Norm Scale and Social Network Feature Survey prepared by the researcher were used. The results indicated that the approval of the closest social network member and the level of enjoyment of each other’s social network members had the best predictive value for relationship satisfaction and the investment to the relationship. The results also demonstrated that, approval of the social network had a negative impact on the level of the quality of alternatives and it showed that social networks were seen as a barrier function to have alternative relationships. Furthermore, by dividing social network members into two groups, for the dating group, the approval of the social network was the most significant variable for commitment but in the married group, the need for social network approval was not an important criteria because of having their relatioship already confirmed legally. When social network members were categorised and examined, the closest social network members did not differ by sex, but were varied in terms of relationship types. In the flirt group, one of their friends among his/her social network and their partners’ social network was specified as the closest social network member whereas in the married group, the closest social network member among his/her social network was their mother while it was their sibling among partner’s social network.

  7. Using the relational event model (REM) to investigate the temporal dynamics of animal social networks.

    Science.gov (United States)

    Tranmer, Mark; Marcum, Christopher Steven; Morton, F Blake; Croft, Darren P; de Kort, Selvino R

    2015-03-01

    Social dynamics are of fundamental importance in animal societies. Studies on nonhuman animal social systems often aggregate social interaction event data into a single network within a particular time frame. Analysis of the resulting network can provide a useful insight into the overall extent of interaction. However, through aggregation, information is lost about the order in which interactions occurred, and hence the sequences of actions over time. Many research hypotheses relate directly to the sequence of actions, such as the recency or rate of action, rather than to their overall volume or presence. Here, we demonstrate how the temporal structure of social interaction sequences can be quantified from disaggregated event data using the relational event model (REM). We first outline the REM, explaining why it is different from other models for longitudinal data, and how it can be used to model sequences of events unfolding in a network. We then discuss a case study on the European jackdaw, Corvus monedula , in which temporal patterns of persistence and reciprocity of action are of interest, and present and discuss the results of a REM analysis of these data. One of the strengths of a REM analysis is its ability to take into account different ways in which data are collected. Having explained how to take into account the way in which the data were collected for the jackdaw study, we briefly discuss the application of the model to other studies. We provide details of how the models may be fitted in the R statistical software environment and outline some recent extensions to the REM framework.

  8. Adolescents' Social Network Site Use, Peer Appearance-Related Feedback, and Body Dissatisfaction: Testing a Mediation Model.

    Science.gov (United States)

    de Vries, Dian A; Peter, Jochen; de Graaf, Hanneke; Nikken, Peter

    2016-01-01

    Previous correlational research indicates that adolescent girls who use social network sites more frequently are more dissatisfied with their bodies. However, we know little about the causal direction of this relationship, the mechanisms underlying this relationship, and whether this relationship also occurs among boys to the same extent. The present two-wave panel study (18 month time lag) among 604 Dutch adolescents (aged 11-18; 50.7% female; 97.7% native Dutch) aimed to fill these gaps in knowledge. Structural equation modeling showed that social network site use predicted increased body dissatisfaction and increased peer influence on body image in the form of receiving peer appearance-related feedback. Peer appearance-related feedback did not predict body dissatisfaction and thus did not mediate the effect of social network site use on body dissatisfaction. Gender did not moderate the findings. Hence, social network sites can play an adverse role in the body image of both adolescent boys and girls.

  9. Social network types among older Korean adults: Associations with subjective health.

    Science.gov (United States)

    Sohn, Sung Yun; Joo, Won-Tak; Kim, Woo Jung; Kim, Se Joo; Youm, Yoosik; Kim, Hyeon Chang; Park, Yeong-Ran; Lee, Eun

    2017-01-01

    With population aging now a global phenomenon, the health of older adults is becoming an increasingly important issue. Because the Korean population is aging at an unprecedented rate, preparing for public health problems associated with old age is particularly salient in this country. As the physical and mental health of older adults is related to their social relationships, investigating the social networks of older adults and their relationship to health status is important for establishing public health policies. The aims of this study were to identify social network types among older adults in South Korea and to examine the relationship of these social network types with self-rated health and depression. Data from the Korean Social Life, Health, and Aging Project were analyzed. Model-based clustering using finite normal mixture modeling was conducted to identify the social network types based on ten criterion variables of social relationships and activities: marital status, number of children, number of close relatives, number of friends, frequency of attendance at religious services, attendance at organized group meetings, in-degree centrality, out-degree centrality, closeness centrality, and betweenness centrality. Multivariate regression analysis was conducted to examine associations between the identified social network types and self-rated health and depression. The model-based clustering analysis revealed that social networks clustered into five types: diverse, family, congregant, congregant-restricted, and restricted. Diverse or family social network types were significantly associated with more favorable subjective mental health, whereas the restricted network type was significantly associated with poorer ratings of mental and physical health. In addition, our analysis identified unique social network types related to religious activities. In summary, we developed a comprehensive social network typology for older Korean adults. Copyright © 2016

  10. Social adaptation in multi-agent model of linguistic categorization is affected by network information flow.

    Science.gov (United States)

    Zubek, Julian; Denkiewicz, Michał; Barański, Juliusz; Wróblewski, Przemysław; Rączaszek-Leonardi, Joanna; Plewczynski, Dariusz

    2017-01-01

    This paper explores how information flow properties of a network affect the formation of categories shared between individuals, who are communicating through that network. Our work is based on the established multi-agent model of the emergence of linguistic categories grounded in external environment. We study how network information propagation efficiency and the direction of information flow affect categorization by performing simulations with idealized network topologies optimizing certain network centrality measures. We measure dynamic social adaptation when either network topology or environment is subject to change during the experiment, and the system has to adapt to new conditions. We find that both decentralized network topology efficient in information propagation and the presence of central authority (information flow from the center to peripheries) are beneficial for the formation of global agreement between agents. Systems with central authority cope well with network topology change, but are less robust in the case of environment change. These findings help to understand which network properties affect processes of social adaptation. They are important to inform the debate on the advantages and disadvantages of centralized systems.

  11. Latent Space Approaches to Social Network Analysis

    National Research Council Canada - National Science Library

    Hoff, Peter D; Raftery, Adrian E; Handcock, Mark S

    2001-01-01

    .... In studies of social networks, recent emphasis has been placed on random graph models where the nodes usually represent individual social actors and the edges represent the presence of a specified...

  12. Detecting Rumors Through Modeling Information Propagation Networks in a Social Media Environment.

    Science.gov (United States)

    Liu, Yang; Xu, Songhua; Tourassi, Georgia

    2015-01-01

    In the midst of today's pervasive influence of social media content and activities, information credibility has increasingly become a major issue. Accordingly, identifying false information, e.g. rumors circulated in social media environments, attracts expanding research attention and growing interests. Many previous studies have exploited user-independent features for rumor detection. These prior investigations uniformly treat all users relevant to the propagation of a social media message as instances of a generic entity. Such a modeling approach usually adopts a homogeneous network to represent all users, the practice of which ignores the variety across an entire user population in a social media environment. Recognizing this limitation of modeling methodologies, this study explores user-specific features in a social media environment for rumor detection. The new approach hypothesizes that whether a user tends to spread a rumor is dependent upon specific attributes of the user in addition to content characteristics of the message itself. Under this hypothesis, information propagation patterns of rumors versus those of credible messages in a social media environment are systematically differentiable. To explore and exploit this hypothesis, we develop a new information propagation model based on a heterogeneous user representation for rumor recognition. The new approach is capable of differentiating rumors from credible messages through observing distinctions in their respective propagation patterns in social media. Experimental results show that the new information propagation model based on heterogeneous user representation can effectively distinguish rumors from credible social media content.

  13. Social networks: communication and change

    Directory of Open Access Journals (Sweden)

    Gustavo Cardoso

    2011-01-01

    Full Text Available Virtual social networks have brought about the possibility for open and plural debate, where all those with the necessary literacy skills and means are able to participate in the creation and dissemination of information. By pressing political agents and determining the “agenda” of a lot of the media, users demonstrate that we stand at an ideal platform for creating both real social movements and more or less fleeting events, as manifestos or virtual campaigns. Nonetheless, in order to understand the role of virtual social networks in today’s world, we need to answer some prior questions. Are we facing a new communication model, whereby the product of “disinterested” interactivity creates an aura of confidence in disseminated information, often quite higher that that seen in the “old media”? Will that interactivity be a chance to fight-off citizens’ growing detachment with regard to the “res publica”? Will we find in citizen-made journalism, transmitted through virtual social networks, the consecration of a true fourth power? On the other hand, can we call the distinct collective movements we have seen emerging true “social movements”?The present article aims to examine this and other issues that come to the fore in the intricate social world of cyberspace.

  14. Psychology and social networks: a dynamic network theory perspective.

    Science.gov (United States)

    Westaby, James D; Pfaff, Danielle L; Redding, Nicholas

    2014-04-01

    Research on social networks has grown exponentially in recent years. However, despite its relevance, the field of psychology has been relatively slow to explain the underlying goal pursuit and resistance processes influencing social networks in the first place. In this vein, this article aims to demonstrate how a dynamic network theory perspective explains the way in which social networks influence these processes and related outcomes, such as goal achievement, performance, learning, and emotional contagion at the interpersonal level of analysis. The theory integrates goal pursuit, motivation, and conflict conceptualizations from psychology with social network concepts from sociology and organizational science to provide a taxonomy of social network role behaviors, such as goal striving, system supporting, goal preventing, system negating, and observing. This theoretical perspective provides psychologists with new tools to map social networks (e.g., dynamic network charts), which can help inform the development of change interventions. Implications for social, industrial-organizational, and counseling psychology as well as conflict resolution are discussed, and new opportunities for research are highlighted, such as those related to dynamic network intelligence (also known as cognitive accuracy), levels of analysis, methodological/ethical issues, and the need to theoretically broaden the study of social networking and social media behavior. (PsycINFO Database Record (c) 2014 APA, all rights reserved).

  15. Privacy in social networking sites

    OpenAIRE

    Λεονάρδος, Γεώργιος; Leonardos, Giorgos

    2016-01-01

    The purpose of this study is to explore the aspects of privacy over the use of social networks web sites. More specific, we will show the types of social networks, their privacy mechanisms that are different in each social network site, their privacy options that are offered to users. We will report some serious privacy violations incidents of the most popular social networks sites such as Facebook, Twitter, LinkedIn. Also, we will report some important surveys about social networks and pr...

  16. Infant joint attention, neural networks and social cognition.

    Science.gov (United States)

    Mundy, Peter; Jarrold, William

    2010-01-01

    Neural network models of attention can provide a unifying approach to the study of human cognitive and emotional development (Posner & Rothbart, 2007). In this paper we argue that a neural network approach to the infant development of joint attention can inform our understanding of the nature of human social learning, symbolic thought process and social cognition. At its most basic, joint attention involves the capacity to coordinate one's own visual attention with that of another person. We propose that joint attention development involves increments in the capacity to engage in simultaneous or parallel processing of information about one's own attention and the attention of other people. Infant practice with joint attention is both a consequence and an organizer of the development of a distributed and integrated brain network involving frontal and parietal cortical systems. This executive distributed network first serves to regulate the capacity of infants to respond to and direct the overt behavior of other people in order to share experience with others through the social coordination of visual attention. In this paper we describe this parallel and distributed neural network model of joint attention development and discuss two hypotheses that stem from this model. One is that activation of this distributed network during coordinated attention enhances the depth of information processing and encoding beginning in the first year of life. We also propose that with development, joint attention becomes internalized as the capacity to socially coordinate mental attention to internal representations. As this occurs the executive joint attention network makes vital contributions to the development of human symbolic thinking and social cognition. Copyright © 2010 Elsevier Ltd. All rights reserved.

  17. Enhancing social networks: a qualitative study of health and social care practice in UK mental health services.

    Science.gov (United States)

    Webber, Martin; Reidy, Hannah; Ansari, David; Stevens, Martin; Morris, David

    2015-03-01

    People with severe mental health problems such as psychosis have access to less social capital, defined as resources within social networks, than members of the general population. However, a lack of theoretically and empirically informed models hampers the development of social interventions which seek to enhance an individual's social networks. This paper reports the findings of a qualitative study, which used ethnographic field methods in six sites in England to investigate how workers helped people recovering from psychosis to enhance their social networks. This study drew upon practice wisdom and lived experience to provide data for intervention modelling. Data were collected from 73 practitioners and 51 people who used their services in two phases. Data were selected and coded using a grounded theory approach to depict the key themes that appeared to underpin the generation of social capital within networks. Findings are presented in four over-arching themes - worker skills, attitudes and roles; connecting people processes; role of the agency; and barriers to network development. The sub-themes which were identified included worker attitudes; person-centred approach; equality of worker-individual relationship; goal setting; creating new networks and relationships; engagement through activities; practical support; existing relationships; the individual taking responsibility; identifying and overcoming barriers; and moving on. Themes were consistent with recovery models used within mental health services and will provide the basis for the development of an intervention model to enhance individuals' access to social capital within networks. © 2014 John Wiley & Sons Ltd.

  18. Emergence of communities and diversity in social networks.

    Science.gov (United States)

    Han, Xiao; Cao, Shinan; Shen, Zhesi; Zhang, Boyu; Wang, Wen-Xu; Cressman, Ross; Stanley, H Eugene

    2017-03-14

    Communities are common in complex networks and play a significant role in the functioning of social, biological, economic, and technological systems. Despite widespread interest in detecting community structures in complex networks and exploring the effect of communities on collective dynamics, a deep understanding of the emergence and prevalence of communities in social networks is still lacking. Addressing this fundamental problem is of paramount importance in understanding, predicting, and controlling a variety of collective behaviors in society. An elusive question is how communities with common internal properties arise in social networks with great individual diversity. Here, we answer this question using the ultimatum game, which has been a paradigm for characterizing altruism and fairness. We experimentally show that stable local communities with different internal agreements emerge spontaneously and induce social diversity into networks, which is in sharp contrast to populations with random interactions. Diverse communities and social norms come from the interaction between responders with inherent heterogeneous demands and rational proposers via local connections, where the former eventually become the community leaders. This result indicates that networks are significant in the emergence and stabilization of communities and social diversity. Our experimental results also provide valuable information about strategies for developing network models and theories of evolutionary games and social dynamics.

  19. A Cloud Theory-Based Trust Computing Model in Social Networks

    Directory of Open Access Journals (Sweden)

    Fengming Liu

    2016-12-01

    Full Text Available How to develop a trust management model and then to efficiently control and manage nodes is an important issue in the scope of social network security. In this paper, a trust management model based on a cloud model is proposed. The cloud model uses a specific computation operator to achieve the transformation from qualitative concepts to quantitative computation. Additionally, this can also be used to effectively express the fuzziness, randomness and the relationship between them of the subjective trust. The node trust is divided into reputation trust and transaction trust. In addition, evaluation methods are designed, respectively. Firstly, the two-dimension trust cloud evaluation model is designed based on node’s comprehensive and trading experience to determine the reputation trust. The expected value reflects the average trust status of nodes. Then, entropy and hyper-entropy are used to describe the uncertainty of trust. Secondly, the calculation methods of the proposed direct transaction trust and the recommendation transaction trust involve comprehensively computation of the transaction trust of each node. Then, the choosing strategies were designed for node to trade based on trust cloud. Finally, the results of a simulation experiment in P2P network file sharing on an experimental platform directly reflect the objectivity, accuracy and robustness of the proposed model, and could also effectively identify the malicious or unreliable service nodes in the system. In addition, this can be used to promote the service reliability of the nodes with high credibility, by which the stability of the whole network is improved.

  20. Communication in Animal Social Networks

    NARCIS (Netherlands)

    Snijders, Lysanne; Naguib, Marc

    2017-01-01

    Animal social networks and animal communication networks are key disciplines for understanding animal social behavior, yet these disciplines remain poorly integrated. In this review, we show how communication and social networks are inherently linked, with social signals reflecting and affecting

  1. Sustainability and collapse in a coevolutionary model of local resource stocks and behavioral patterns on a social network

    Science.gov (United States)

    Wiedermann, Marc; Donges, Jonathan F.; Heitzig, Jobst; Kurths, Jürgen

    2014-05-01

    When investigating the causes and consequences of global change, the collective behavior of human beings is considered as having a considerable impact on natural systems. In our work, we propose a conceptual coevolutionary model simulating the dynamics of local renewable resources in interaction with simplistic societal agents exploiting those resources. The society is represented by a social network on which social traits may be transmitted between agents. These traits themselves induce a certain rate of exploitation of the resource, leading either to its depletion or sustainable existence. Traits are exchanged probabilistically according to their instantaneous individual payoff, and hence this process depends on the status of the natural resource. At the same time agents may adaptively restructure their set of acquaintances. Connections with agents having a different trait may be broken while new connections with agents of the same trait are established. We investigate which choices of social parameters, like the frequency of social interaction, rationality and rate of social network adaptation, cause the system to end in a sustainable state and, hence, what can be done to avoid a collapse of the entire system. The importance and influence of the social network structure is analyzed by the variation of link-densities in the underlying network topology and shows significant influence on the expected outcome of the model. For a static network with no adaptation we find a robust phase transition between the two different regimes, sustainable and non-sustainable, which co-exist in parameter space. High connectivity within the social network, e.g., high link-densities, in combination with a fast rate of social learning lead to a likely collapse of the entire co-evolutionary system, whereas slow learning and small network connectivity very likely result in the sustainable existence of the natural resources. Collapse may be avoided by an intelligent rewiring, e

  2. Social network in patient safety: Social media visibility

    Directory of Open Access Journals (Sweden)

    Azucena Santillán García

    2011-11-01

    Full Text Available Internet social network (social media is a powerful communication tool, and its use is expanding significantly. This paper seeks to know the current state of visibility in online social networks of active citizen talking about patient safety. This is an observational cross-sectional study whose target population is the websites Facebook, Twitter and Tuenti in Spain. By three consecutive cuts social profiles were found using the searching terms “seguridad+paciente” and “safety+patient”. There were found 5 profiles on Facebook that met the search criteria, 6 on Twitter and none were found on Tuenti. It is concluded that although there is evidence of the rise of social networking, citizen network involved in patient safety appears not to be significantly represented within the social networks examined.

  3. Visualization of Social Networks

    NARCIS (Netherlands)

    Boertjes, E.M.; Kotterink, B.; Jager, E.J.

    2011-01-01

    Current visualizations of social networks are mostly some form of node-link diagram. Depending on the type of social network, this can be some treevisualization with a strict hierarchical structure or a more generic network visualization.

  4. Multilayer Social Networks

    DEFF Research Database (Denmark)

    Dickison, Mark; Magnani, Matteo; Rossi, Luca

    social network systems, the evolution of interconnected social networks, and dynamic processes such as information spreading. A single real dataset is used to illustrate the concepts presented throughout the book, demonstrating both the practical utility and the potential shortcomings of the various...

  5. Maintenance of cultural diversity: social roles, social networks, and cognitive networks.

    Science.gov (United States)

    Abrams, Marshall

    2014-06-01

    Smaldino suggests that patterns that give rise to group-level cultural traits can also increase individual-level cultural diversity. I distinguish social roles and related social network structures and discuss ways in which each might maintain diversity. I suggest that cognitive analogs of "cohesion," a property of networks that helps maintenance of diversity, might mediate the effects of social roles on diversity.

  6. Social network analysis: Presenting an underused method for nursing research.

    Science.gov (United States)

    Parnell, James Michael; Robinson, Jennifer C

    2018-06-01

    This paper introduces social network analysis as a versatile method with many applications in nursing research. Social networks have been studied for years in many social science fields. The methods continue to advance but remain unknown to most nursing scholars. Discussion paper. English language and interpreted literature was searched from Ovid Healthstar, CINAHL, PubMed Central, Scopus and hard copy texts from 1965 - 2017. Social network analysis first emerged in nursing literature in 1995 and appears minimally through present day. To convey the versatility and applicability of social network analysis in nursing, hypothetical scenarios are presented. The scenarios are illustrative of three approaches to social network analysis and include key elements of social network research design. The methods of social network analysis are underused in nursing research, primarily because they are unknown to most scholars. However, there is methodological flexibility and epistemological versatility capable of supporting quantitative and qualitative research. The analytic techniques of social network analysis can add new insight into many areas of nursing inquiry, especially those influenced by cultural norms. Furthermore, visualization techniques associated with social network analysis can be used to generate new hypotheses. Social network analysis can potentially uncover findings not accessible through methods commonly used in nursing research. Social networks can be analysed based on individual-level attributes, whole networks and subgroups within networks. Computations derived from social network analysis may stand alone to answer a research question or incorporated as variables into robust statistical models. © 2018 John Wiley & Sons Ltd.

  7. Influence maximization in social networks under an independent cascade-based model

    Science.gov (United States)

    Wang, Qiyao; Jin, Yuehui; Lin, Zhen; Cheng, Shiduan; Yang, Tan

    2016-02-01

    The rapid growth of online social networks is important for viral marketing. Influence maximization refers to the process of finding influential users who make the most of information or product adoption. An independent cascade-based model for influence maximization, called IMIC-OC, was proposed to calculate positive influence. We assumed that influential users spread positive opinions. At the beginning, users held positive or negative opinions as their initial opinions. When more users became involved in the discussions, users balanced their own opinions and those of their neighbors. The number of users who did not change positive opinions was used to determine positive influence. Corresponding influential users who had maximum positive influence were then obtained. Experiments were conducted on three real networks, namely, Facebook, HEP-PH and Epinions, to calculate maximum positive influence based on the IMIC-OC model and two other baseline methods. The proposed model resulted in larger positive influence, thus indicating better performance compared with the baseline methods.

  8. Social network analysis applied to team sports analysis

    CERN Document Server

    Clemente, Filipe Manuel; Mendes, Rui Sousa

    2016-01-01

    Explaining how graph theory and social network analysis can be applied to team sports analysis, This book presents useful approaches, models and methods that can be used to characterise the overall properties of team networks and identify the prominence of each team player. Exploring the different possible network metrics that can be utilised in sports analysis, their possible applications and variances from situation to situation, the respective chapters present an array of illustrative case studies. Identifying the general concepts of social network analysis and network centrality metrics, readers are shown how to generate a methodological protocol for data collection. As such, the book provides a valuable resource for students of the sport sciences, sports engineering, applied computation and the social sciences.

  9. Social network correlates of HIV risk-related behaviors among male migrants in China

    Directory of Open Access Journals (Sweden)

    Wenqing Wang

    2017-05-01

    Full Text Available Abstract Background Significant domestic and global research has focused on HIV risk among China’s large internal migrant population. Much of this work takes an individual behavior approach while ignoring the critical role social networks play in shaping HIV risk. Methods Based on past studies among migrant men in China of yingchou activities (activities that build and reinforce social networks such as eating, drinking alcohol and patronizing commercial sex, we constructed ego-centric networks for a sample of 385 male migrants recruited from multiple worksites in Beijing. We used a nested-model approach to examine the contribution of social network characteristics to HIV risk at both the variable and model levels. Results As compared to an individual-level model, addition of social network variables significantly improved the fit of the models. Commercial sex norms and condom use norms of core yingchou networks were significantly associated with egos’ commercial sex and condom use respectively. The size of yingchou network was associated with egos’ commercial sex. The network models became more sensitive after network norm measures took into account the intimacy of network ties and allowed for egos’ uncertainty when reporting their alters’ sexual behaviors. Conclusion Results suggest the importance of social network factors and core network members in HIV transmission and risk-reduction interventions for male migrants. Future studies could explore other important social networks among male migrants, consider the intimacy of network ties and egos’ uncertainty about alters’ situations in constructing network norms, and refine the measurement of network size and density.

  10. Social exchange : Relations and networks

    NARCIS (Netherlands)

    Dijkstra, Jacob

    2015-01-01

    In this short paper, I review the literature on social exchange networks, with specific attention to theoretical and experimental research. I indicate how social exchange theory is rooted in general social theory and mention a few of its main links to social network analysis and empirical network

  11. Factors which motivate the use of social networks by students.

    Science.gov (United States)

    González Sanmamed, Mercedes; Muñoz Carril, Pablo C; Dans Álvarez de Sotomayor, Isabel

    2017-05-01

    The aim of this research was to identify those factors which motivate the use of social networks by 4th year students in Secondary Education between the ages of 15 and 18. 1,144 students from 29 public and private schools took part. The data were analysed using Partial Least Squares Structural Equation Modelling technique. Versatility was confirmed to be the variable which most influences the motivation of students in their use of social networks. The positive relationship between versatility in the use of social networks and educational uses was also significant. The characteristics of social networks are analysed according to their versatility and how this aspect makes them attractive to students. The positive effects of social networks are discussed in terms of educational uses and their contribution to school learning. There is also a warning about the risks associated with misuse of social networks, and finally, the characteristics and conditions for the development of good educational practice through social networks are identified.

  12. Friend suggestion in social network based on user log

    Science.gov (United States)

    Kaviya, R.; Vanitha, M.; Sumaiya Thaseen, I.; Mangaiyarkarasi, R.

    2017-11-01

    Simple friend recommendation algorithms such as similarity, popularity and social aspects is the basic requirement to be explored to methodically form high-performance social friend recommendation. Suggestion of friends is followed. No tags of character were followed. In the proposed system, we use an algorithm for network correlation-based social friend recommendation (NC-based SFR).It includes user activities like where one lives and works. A new friend recommendation method, based on network correlation, by considering the effect of different social roles. To model the correlation between different networks, we develop a method that aligns these networks through important feature selection. We consider by preserving the network structure for a more better recommendations so that it significantly improves the accuracy for better friend-recommendation.

  13. Origin of Peer Influence in Social Networks

    Science.gov (United States)

    Pinheiro, Flávio L.; Santos, Marta D.; Santos, Francisco C.; Pacheco, Jorge M.

    2014-03-01

    Social networks pervade our everyday lives: we interact, influence, and are influenced by our friends and acquaintances. With the advent of the World Wide Web, large amounts of data on social networks have become available, allowing the quantitative analysis of the distribution of information on them, including behavioral traits and fads. Recent studies of correlations among members of a social network, who exhibit the same trait, have shown that individuals influence not only their direct contacts but also friends' friends, up to a network distance extending beyond their closest peers. Here, we show how such patterns of correlations between peers emerge in networked populations. We use standard models (yet reflecting intrinsically different mechanisms) of information spreading to argue that empirically observed patterns of correlation among peers emerge naturally from a wide range of dynamics, being essentially independent of the type of information, on how it spreads, and even on the class of underlying network that interconnects individuals. Finally, we show that the sparser and clustered the network, the more far reaching the influence of each individual will be.

  14. Social insect colony as a biological regulatory system: modelling information flow in dominance networks.

    Science.gov (United States)

    Nandi, Anjan K; Sumana, Annagiri; Bhattacharya, Kunal

    2014-12-06

    Social insects provide an excellent platform to investigate flow of information in regulatory systems since their successful social organization is essentially achieved by effective information transfer through complex connectivity patterns among the colony members. Network representation of such behavioural interactions offers a powerful tool for structural as well as dynamical analysis of the underlying regulatory systems. In this paper, we focus on the dominance interaction networks in the tropical social wasp Ropalidia marginata-a species where behavioural observations indicate that such interactions are principally responsible for the transfer of information between individuals about their colony needs, resulting in a regulation of their own activities. Our research reveals that the dominance networks of R. marginata are structurally similar to a class of naturally evolved information processing networks, a fact confirmed also by the predominance of a specific substructure-the 'feed-forward loop'-a key functional component in many other information transfer networks. The dynamical analysis through Boolean modelling confirms that the networks are sufficiently stable under small fluctuations and yet capable of more efficient information transfer compared to their randomized counterparts. Our results suggest the involvement of a common structural design principle in different biological regulatory systems and a possible similarity with respect to the effect of selection on the organization levels of such systems. The findings are also consistent with the hypothesis that dominance behaviour has been shaped by natural selection to co-opt the information transfer process in such social insect species, in addition to its primal function of mediation of reproductive competition in the colony. © 2014 The Author(s) Published by the Royal Society. All rights reserved.

  15. An actor-based model of social network influence on adolescent body size, screen time, and playing sports.

    Directory of Open Access Journals (Sweden)

    David A Shoham

    Full Text Available Recent studies suggest that obesity may be "contagious" between individuals in social networks. Social contagion (influence, however, may not be identifiable using traditional statistical approaches because they cannot distinguish contagion from homophily (the propensity for individuals to select friends who are similar to themselves or from shared environmental influences. In this paper, we apply the stochastic actor-based model (SABM framework developed by Snijders and colleagues to data on adolescent body mass index (BMI, screen time, and playing active sports. Our primary hypothesis was that social influences on adolescent body size and related behaviors are independent of friend selection. Employing the SABM, we simultaneously modeled network dynamics (friendship selection based on homophily and structural characteristics of the network and social influence. We focused on the 2 largest schools in the National Longitudinal Study of Adolescent Health (Add Health and held the school environment constant by examining the 2 school networks separately (N = 624 and 1151. Results show support in both schools for homophily on BMI, but also for social influence on BMI. There was no evidence of homophily on screen time in either school, while only one of the schools showed homophily on playing active sports. There was, however, evidence of social influence on screen time in one of the schools, and playing active sports in both schools. These results suggest that both homophily and social influence are important in understanding patterns of adolescent obesity. Intervention efforts should take into consideration peers' influence on one another, rather than treating "high risk" adolescents in isolation.

  16. Time Allocation in Social Networks: Correlation Between Social Structure and Human Communication Dynamics

    Science.gov (United States)

    Miritello, Giovanna; Lara, Rubén; Moro, Esteban

    Recent research has shown the deep impact of the dynamics of human interactions (or temporal social networks) on the spreading of information, opinion formation, etc. In general, the bursty nature of human interactions lowers the interaction between people to the extent that both the speed and reach of information diffusion are diminished. Using a large database of 20 million users of mobile phone calls we show evidence this effect is not homogeneous in the social network but in fact, there is a large correlation between this effect and the social topological structure around a given individual. In particular, we show that social relations of hubs in a network are relatively weaker from the dynamical point than those that are poorer connected in the information diffusion process. Our results show the importance of the temporal patterns of communication when analyzing and modeling dynamical process on social networks.

  17. Social exchange: Relations and networks

    OpenAIRE

    Dijkstra, Jacob

    2015-01-01

    In this short paper, I review the literature on social exchange networks, with specific attention to theoretical and experimental research. I indicate how social exchange theory is rooted in general social theory and mention a few of its main links to social network analysis and empirical network research. The paper provides an accessible entry into the literature on social exchange.

  18. Myths on Bi-direction Communication of Web 2.0 Based Social Networks: Is Social Network Truly Interactive?

    Science.gov (United States)

    2011-03-10

    more and more social interactions are happening on the on-line. Especially recent uptake of the social network sites (SNSs), such as Facebook (http...Smart phones • Live updates within social networks • Facebook & Twitters Solution: WebMon for Risk Management Need for New WebMon for Social Networks ...Title: Myths on bi-direction communication of Web 2.0 based social networks : Is social network truly interactive

  19. Social networks, social support mechanisms, and quality of life after breast cancer diagnosis.

    Science.gov (United States)

    Kroenke, Candyce H; Kwan, Marilyn L; Neugut, Alfred I; Ergas, Isaac J; Wright, Jaime D; Caan, Bette J; Hershman, Dawn; Kushi, Lawrence H

    2013-06-01

    We examined mechanisms through which social relationships influence quality of life (QOL) in breast cancer survivors. This study included 3,139 women from the Pathways Study who were diagnosed with breast cancer from 2006 to 2011 and provided data on social networks (the presence of a spouse or intimate partner, religious/social ties, volunteering, and numbers of close friends and relatives), social support (tangible support, emotional/informational support, affection, positive social interaction), and QOL, measured by the FACT-B, approximately 2 months post diagnosis. We used logistic models to evaluate associations between social network size, social support, and lower versus higher than median QOL scores. We further stratified by stage at diagnosis and treatment. In multivariate-adjusted analyses, women who were characterized as socially isolated had significantly lower FACT-B (OR = 2.18, 95 % CI: 1.72-2.77), physical well-being (WB) (OR = 1.61, 95 % CI: 1.27-2.03), functional WB (OR = 2.08, 95 % CI: 1.65-2.63), social WB (OR = 3.46, 95 % CI: 2.73-4.39), and emotional WB (OR = 1.67, 95 % CI: 1.33-2.11) scores and higher breast cancer symptoms (OR = 1.48, 95 % CI: 1.18-1.87) compared with socially integrated women. Each social network member independently predicted higher QOL. Simultaneous adjustment for social networks and social support partially attenuated associations between social networks and QOL. The strongest mediator and type of social support that was most predictive of QOL outcomes was "positive social interaction." However, each type of support was important depending on outcome, stage, and treatment status. Larger social networks and greater social support were related to higher QOL after a diagnosis of breast cancer. Effective social support interventions need to evolve beyond social-emotional interventions and need to account for disease severity and treatment status.

  20. Social networks, social support mechanisms, and quality of life after breast cancer diagnosis

    Science.gov (United States)

    Kroenke, Candyce H; Kwan, Marilyn L.; Neugut, Alfred I.; Ergas, Isaac J.; Wright, Jaime D.; Caan, Bette J.; Hershman, Dawn; Kushi, Lawrence H.

    2013-01-01

    Purpose We examined mechanisms through which social relationships influence quality of life (QOL) in breast cancer survivors. Methods This study included 3,139 women from the Pathways Study who were diagnosed with breast cancer from 2006-2011 and provided data on social networks (presence of spouse or intimate partner, religious/social ties, volunteering, and numbers of close friends and relatives), social support (tangible, emotional/informational, affection, positive social interaction), and quality of life (QOL), measured by the FACT-B, approximately two months post-diagnosis. We used logistic models to evaluate associations between social network size, social support, and lower vs. higher than median QOL scores. We further stratified by stage at diagnosis and treatment. Results In multivariate-adjusted analyses, women who were characterized as socially isolated had significantly lower FACT-B (OR=2.18, 95%CI:1.72-2.77), physical well-being (WB) (OR=1.61, 95%CI:1.27-2.03), functional WB (OR=2.08, 95%CI:1.65-2.63), social WB (OR=3.46, 95%CI:2.73-4.39), and emotional WB (OR=1.67, 95%CI:1.33-2.11) scores and higher breast cancer symptoms (OR=1.48, 95%CI:1.18-1.87), compared with socially integrated women. Each social network member independently predicted higher QOL. Simultaneous adjustment for social networks and social support partially attenuated associations between social networks and QOL. The strongest mediator and type of social support that was most predictive of QOL outcomes was “positive social interaction”. However, each type of support was important depending on outcome, stage, and treatment status. Conclusions Larger social networks and greater social support were related to higher QOL after a diagnosis of breast cancer. Effective social support interventions need to evolve beyond social-emotional interventions and need to account for disease severity and treatment status. PMID:23657404

  1. Stable configurations in social networks

    Science.gov (United States)

    Bronski, Jared C.; DeVille, Lee; Ferguson, Timothy; Livesay, Michael

    2018-06-01

    We present and analyze a model of opinion formation on an arbitrary network whose dynamics comes from a global energy function. We study the global and local minimizers of this energy, which we call stable opinion configurations, and describe the global minimizers under certain assumptions on the friendship graph. We show a surprising result that the number of stable configurations is not necessarily monotone in the strength of connection in the social network, i.e. the model sometimes supports more stable configurations when the interpersonal connections are made stronger.

  2. Information Diffusion in Facebook-Like Social Networks Under Information Overload

    Science.gov (United States)

    Li, Pei; Xing, Kai; Wang, Dapeng; Zhang, Xin; Wang, Hui

    2013-07-01

    Research on social networks has received remarkable attention, since many people use social networks to broadcast information and stay connected with their friends. However, due to the information overload in social networks, it becomes increasingly difficult for users to find useful information. This paper takes Facebook-like social networks into account, and models the process of information diffusion under information overload. The term view scope is introduced to model the user information-processing capability under information overload, and the average number of times a message appears in view scopes after it is generated is proposed to characterize the information diffusion efficiency. Through theoretical analysis, we find that factors such as network structure and view scope number have no impact on the information diffusion efficiency, which is a surprising result. To verify the results, we conduct simulations and provide the simulation results, which are consistent with the theoretical analysis results perfectly.

  3. Models of Charity Donations and Project Funding in Social Networks

    Science.gov (United States)

    Wojciechowski, Adam

    One of the key fundaments of building a society is common interest or shared aims of the group members. This research work is a try to analyze web-based services oriented towards money collection for various social and charity projects. The phenomenon of social founding is worth a closer look at because its success strongly depends on the ability to build an ad-hoc or persistent groups of people sharing their believes and willing to support external institutions or individuals. The paper presents a review of money collection sites, various models of donation and money collection process as well as ways how the projects' results are reported to their founders. There is also a proposal of money collection service, where donators are not charged until total declared help overheads required resources to complete the project. The risk of missing real donations for declared payments, after the collection is closed, can be assessed and minimized by building a social network.

  4. Predicting future conflict between team-members with parameter-free models of social networks

    Science.gov (United States)

    Rovira-Asenjo, Núria; Gumí, Tània; Sales-Pardo, Marta; Guimerà, Roger

    2013-06-01

    Despite the well-documented benefits of working in teams, teamwork also results in communication, coordination and management costs, and may lead to personal conflict between team members. In a context where teams play an increasingly important role, it is of major importance to understand conflict and to develop diagnostic tools to avert it. Here, we investigate empirically whether it is possible to quantitatively predict future conflict in small teams using parameter-free models of social network structure. We analyze data of conflict appearance and resolution between 86 team members in 16 small teams, all working in a real project for nine consecutive months. We find that group-based models of complex networks successfully anticipate conflict in small teams whereas micro-based models of structural balance, which have been traditionally used to model conflict, do not.

  5. Modern Social Support Structures: Online Social Networks and their Implications for Social Workers

    Directory of Open Access Journals (Sweden)

    Kala Chakradhar

    2009-03-01

    Full Text Available Mapping and assessing social networks and the quality of their social support is a valuable intervention strategy for social workers. These networks have now spread onto the digital realm in the form of Online Social Networks (OSNs. This study investigated the nature of social support provided by such networks to their users in a rural mid-South University (USA and explored parallels with the current understanding of social support in conventional social networks. A web-based survey administered to college students revealed that users of these online networks were predominantly undergraduate first year students, female, single, unemployed and from a variety of academic disciplines. The examination of the components of OSNs appears to mirror those of offline networks. They also seem to complement the effects of each other while contributing to an individual's support system. The paper concludes with critical implications of such online social networking for University students and social workers in practice and education.

  6. Exploring Self-Disclosure in Online Social Networks

    Science.gov (United States)

    Velasco-Martin, Javier

    2013-01-01

    This project explores how experienced adult users of social media disclose personal information over online social networks (OSN). This work introduces a four-dimensional model to serve as a foundational framework for the study of online self-disclosure (OSD); these four dimensions are personal, social, technological and contextual, and support…

  7. Attachment and social networks.

    Science.gov (United States)

    Gillath, Omri; C Karantzas, Gery; Lee, Juwon

    2018-02-21

    The current review covers two lines of research linking attachment and social networks. One focuses on attachment networks (the people who fulfill one's attachment needs), examining composition and age-related differences pertaining to these networks. The other line integrates attachment with social network analysis to investigate how individual differences in adult attachment are associated with the management and characteristics (e.g., density, multiplexity, and centrality) of people's social networks. We show that most people's attachment networks are small and hierarchical, with one figure being the primary attachment figure (often a mother or romantic partner, depending on age). Furthermore, attachment style predicts network characteristics and management, such that insecurity is associated with less closeness, multiplexity, centrality, and poorer management (less maintenance, more dissolution). Copyright © 2018 Elsevier Ltd. All rights reserved.

  8. Social contagions on correlated multiplex networks

    Science.gov (United States)

    Wang, Wei; Cai, Meng; Zheng, Muhua

    2018-06-01

    The existence of interlayer degree correlations has been disclosed by abundant multiplex network analysis. However, how they impose on the dynamics of social contagions are remain largely unknown. In this paper, we propose a non-Markovian social contagion model in multiplex networks with inter-layer degree correlations to delineate the behavior spreading, and develop an edge-based compartmental (EBC) theory to describe the model. We find that multiplex networks promote the final behavior adoption size. Remarkably, it can be observed that the growth pattern of the final behavior adoption size, versus the behavioral information transmission probability, changes from discontinuous to continuous once decreasing the behavior adoption threshold in one layer. We finally unravel that the inter-layer degree correlations play a role on the final behavior adoption size but have no effects on the growth pattern, which is coincidence with our prediction by using the suggested theory.

  9. Social Business Models

    Directory of Open Access Journals (Sweden)

    Maria Cristina Enache

    2015-09-01

    Full Text Available A Social Business embraces networks of people to create business value. A Social Business connects people to expertise. It enable individuals – whether customers, partners or employees – to form networks to generate new sources of innovation, foster creativity, and establish greater reach and exposure to new business opportunities. It establishes a foundational level of trust across these business networks and, thus, a willingness to openly share information. It empowers these networks with the collaborative, gaming and analytical tools needed for members to engage each other and creatively solve business challenges. A Social business strives to remove unnecessary boundaries between experts inside the company and experts in the marketplace. It embraces the tools and leadership models that support capturing knowledge and insight from many sources, allowing it to quickly sense changes in customer mood, employee sentiment or process efficiencies. It utilizes analytics and social connections inside and outside the company to solve business problems and capture new business opportunities. A Social Business leverages these social networks to speed up business, gaining real time insight to make quicker and better decisions. It gets information to customers and partners in new ways -- faster. Supported by ubiquitous access on mobile devices and new ways of connecting and working together in the Cloud and on open platforms, a Social Business turns time and location from constraints into advantages. Business is free to occur when and where it delivers the greatest value, allowing the organization to adapt quickly to the changing marketplace. We believe the most effective approach to enabling a Social Business centers around helping people discover expertise, develop social networks and capitalize on relationships.

  10. Learning from Your Network of Friends: A Trajectory Representation Learning Model Based on Online Social Ties

    KAUST Repository

    Alharbi, Basma Mohammed

    2017-02-07

    Location-Based Social Networks (LBSNs) capture individuals whereabouts for a large portion of the population. To utilize this data for user (location)-similarity based tasks, one must map the raw data into a low-dimensional uniform feature space. However, due to the nature of LBSNs, many users have sparse and incomplete check-ins. In this work, we propose to overcome this issue by leveraging the network of friends, when learning the new feature space. We first analyze the impact of friends on individuals\\'s mobility, and show that individuals trajectories are correlated with thoseof their friends and friends of friends (2-hop friends) in an online setting. Based on our observation, we propose a mixed-membership model that infers global mobility patterns from users\\' check-ins and their network of friends, without impairing the model\\'s complexity. Our proposed model infers global patterns and learns new representations for both usersand locations simultaneously. We evaluate the inferred patterns and compare the quality of the new user representation against baseline methods on a social link prediction problem.

  11. Investigation of Social Studies Teachers' Intended Uses of Social Networks in Terms of Various Variables

    Science.gov (United States)

    Akgün, Ismail Hakan

    2016-01-01

    The aim of this research is to determine Social Studies teacher candidates' intended uses of social networks in terms of various variables. The research was carried out by using screening model of quantitative research methods. In the study, "The Social Network Intended Use Scale" was used as a data collection tool. As a result of the…

  12. Seven Deadliest Social Network Attacks

    CERN Document Server

    Timm, Carl

    2010-01-01

    Do you need to keep up with the latest hacks, attacks, and exploits effecting social networks? Then you need Seven Deadliest Social Network Attacks. This book pinpoints the most dangerous hacks and exploits specific to social networks like Facebook, Twitter, and MySpace, laying out the anatomy of these attacks including how to make your system more secure. You will discover the best ways to defend against these vicious hacks with step-by-step instruction and learn techniques to make your computer and network impenetrable. Attacks detailed in this book include: Social Networking Infrastruct

  13. Next Generation Social Networks

    DEFF Research Database (Denmark)

    Sørensen, Lene Tolstrup; Skouby, Knud Erik

    2008-01-01

    different online networks for communities of people who share interests or individuals who presents themselves through user produced content is what makes up the social networking of today. The purpose of this paper is to discuss perceived user requirements to the next generation social networks. The paper...

  14. Systems approach to studying animal sociality: individual position versus group organization in dynamic social network models.

    Directory of Open Access Journals (Sweden)

    Karlo Hock

    2010-12-01

    Full Text Available Social networks can be used to represent group structure as a network of interacting components, and also to quantify both the position of each individual and the global properties of a group. In a series of simulation experiments based on dynamic social networks, we test the prediction that social behaviors that help individuals reach prominence within their social group may conflict with their potential to benefit from their social environment. In addition to cases where individuals were able to benefit from improving both their personal relative importance and group organization, using only simple rules of social affiliation we were able to obtain results in which individuals would face a trade-off between these factors. While selection would favor (or work against social behaviors that concordantly increase (or decrease, respectively fitness at both individual and group level, when these factors conflict with each other the eventual selective pressure would depend on the relative returns individuals get from their social environment and their position within it. The presented results highlight the importance of a systems approach to studying animal sociality, in which the effects of social behaviors should be viewed not only through the benefits that those provide to individuals, but also in terms of how they affect broader social environment and how in turn this is reflected back on an individual's fitness.

  15. Who Needs Facebook Anyway - Privacy and Sociality in Social Network Sites

    OpenAIRE

    Leenes , Ronald ,

    2011-01-01

    Part 3: Part IV: Keynotes; International audience; SNSs pose a plethora of privacy issues that are reasonably well known and understood. Many issues boil down to the same problem: information makes it to the wrong audience. This problem is inherent to the design and business model of the current social network sites. How to cope with this? Two approaches seem obvious: address user behaviour and/or address the architecture of social network sites. In this presentation I will argue that the opt...

  16. Social Trust Prediction Using Heterogeneous Networks

    Science.gov (United States)

    HUANG, JIN; NIE, FEIPING; HUANG, HENG; TU, YI-CHENG; LEI, YU

    2014-01-01

    Along with increasing popularity of social websites, online users rely more on the trustworthiness information to make decisions, extract and filter information, and tag and build connections with other users. However, such social network data often suffer from severe data sparsity and are not able to provide users with enough information. Therefore, trust prediction has emerged as an important topic in social network research. Traditional approaches are primarily based on exploring trust graph topology itself. However, research in sociology and our life experience suggest that people who are in the same social circle often exhibit similar behaviors and tastes. To take advantage of the ancillary information for trust prediction, the challenge then becomes what to transfer and how to transfer. In this article, we address this problem by aggregating heterogeneous social networks and propose a novel joint social networks mining (JSNM) method. Our new joint learning model explores the user-group-level similarity between correlated graphs and simultaneously learns the individual graph structure; therefore, the shared structures and patterns from multiple social networks can be utilized to enhance the prediction tasks. As a result, we not only improve the trust prediction in the target graph but also facilitate other information retrieval tasks in the auxiliary graphs. To optimize the proposed objective function, we use the alternative technique to break down the objective function into several manageable subproblems. We further introduce the auxiliary function to solve the optimization problems with rigorously proved convergence. The extensive experiments have been conducted on both synthetic and real- world data. All empirical results demonstrate the effectiveness of our method. PMID:24729776

  17. The impact of gender, social capital and networks on business ownership

    DEFF Research Database (Denmark)

    Neergaard, Helle; Shaw, Eleanor; Carter, Sara

    2005-01-01

    The article develops a conceptual model of business owner networking and argues that whilst network theory can provide an understanding of the impact which social capital has on the entrepreneurial process, a concentration on quantiatiave metodologies has restricted fully understanding this....... Further, to address the gender bias in small firm network research the paper integrates social support theory into the conceptual model....

  18. Privacy and technology challenges for ubiquitous social networking

    DEFF Research Database (Denmark)

    Sapuppo, Antonio; Seet, Boon-Chong

    2015-01-01

    towards important challenges such as social sensing, enabling social networking and privacy protection. In this paper we firstly investigate the methods and technologies for acquisition of the relevant context for promotion of sociability among inhabitants of USN environments. Afterwards, we review...... architectures and techniques for enabling social interactions between participants. Finally, we identify privacy as the major challenge for networking in USN environments. Consequently, we depict design guidelines and review privacy protection models for facilitating personal information disclosure....

  19. Online networks, social interaction and segregation: An evolutionary approach

    OpenAIRE

    Antoci, Angelo; Sabatini, Fabio

    2018-01-01

    There is growing evidence that face-to-face interaction is declining in many countries, exacerbating the phenomenon of social isolation. On the other hand, social interaction through online networking sites is steeply rising. To analyze these societal dynamics, we have built an evolutionary game model in which agents can choose between three strategies of social participation: 1) interaction via both online social networks and face-to-face encounters; 2) interaction by exclusive means of face...

  20. Collective Competence and Social Capital Analysis in Collaborative Networks

    Directory of Open Access Journals (Sweden)

    Janaina Macke

    2010-06-01

    Full Text Available The present paper addresses the issue of collective competence and social capital analysis for collaborative networks. The objective of the project is to understand how collaborative networks can be influenced considering the perspective of social capital and core competences. In this model we defend the emphasis on endogenous resources, once the technology is, in a general way, accessible to most of the companies and, therefore will not be a long term competitive advantage. The model shows that collaborative networks will be more competitive and successful if they invest in to core elements that are: organizational culture and people. Therefore, the model contributes for the researches in socio-organizational filed and provides a tool to evaluate collaborative networks.

  1. Social network sites: Indispensable or optional social tools?

    DEFF Research Database (Denmark)

    Shklovski, Irina

    2012-01-01

    Much research has enumerated potential benefits of online social network sites. Given the pervasiveness of these sites and the numbers of people that use them daily, both re-search and media tend to make the assumption that social network sites have become indispensible to their users. Based...... on the analysis of qualitative data from users of social network sites in Russia and Kazakhstan, this paper consid-ers under what conditions social network sites can become indispensable to their users and when these technologies remain on the periphery of life despite fulfilling useful func-tions. For some...... respondents, these sites had become indis-pensable tools as they were integrated into everyday rou-tines of communicating with emotionally important and proximal contacts and were often used for coordination of offline activities. For others social network sites remained spaces where they occasionally visited...

  2. Examining the Relationships Between Education, Social Networks and Democratic Support With ABM

    Science.gov (United States)

    Drucker, Nick; Campbell, Kenyth

    2011-01-01

    This paper introduces an agent-based model that explores the relationships between education, social networks, and support for democratic ideals. This study examines two factors thai affect democratic support, education, and social networks. Current theory concerning these two variables suggests that positive relationships exist between education and democratic support and between social networks and the spread of ideas. The model contains multiple variables of democratic support, two of which are evaluated through experimentation. The model allows individual entities within the system to make "decisions" about their democratic support independent of one another. The agent based approach also allows entities to utilize their social networks to spread ideas. Current theory supports experimentation results. In addion , these results show the model is capable of reproducing real world outcomes. This paper addresses the model creation process and the experimentation procedure, as well as future research avenues and potential shortcomings of the model

  3. Adolescents' social environment and depression: social networks, extracurricular activity, and family relationship influences.

    Science.gov (United States)

    Mason, Michael J; Schmidt, Christopher; Abraham, Anisha; Walker, Leslie; Tercyak, Kenneth

    2009-12-01

    The present study examined components of adolescents' social environment (social network, extracurricular activities, and family relationships) in association with depression. A total of 332 adolescents presenting for a routine medical check-up were self-assessed for social network risk (i.e., smoking habits of best male and female friends), extracurricular activity level (i.e., participation in organized sports teams, clubs, etc.), family relationship quality (i.e., cohesion and conflict), and symptoms of depression (i.e., minimal, mild, moderate/severe). Results of a forward linear regression modeling indicate that social environment components were associated with a significant proportion of the variance in adolescent depression (Adjusted R (2) = .177, p social network (beta = .107, p depression symptoms. Conversely, adolescents who engaged in more extracurricular activities (beta = -.118, p depressive symptoms. These findings highlight the important role that the social environment plays in adolescent depression, as well as yields new insights into socially-based intervention targets that may ameliorate adolescent depression. These intervention targets may be gender-specific, include positive social network skills training, increase adolescents' engagement in organized activities, and attend to the quality of their family relationships.

  4. Emotion shapes the diffusion of moralized content in social networks.

    Science.gov (United States)

    Brady, William J; Wills, Julian A; Jost, John T; Tucker, Joshua A; Van Bavel, Jay J

    2017-07-11

    Political debate concerning moralized issues is increasingly common in online social networks. However, moral psychology has yet to incorporate the study of social networks to investigate processes by which some moral ideas spread more rapidly or broadly than others. Here, we show that the expression of moral emotion is key for the spread of moral and political ideas in online social networks, a process we call "moral contagion." Using a large sample of social media communications about three polarizing moral/political issues ( n = 563,312), we observed that the presence of moral-emotional words in messages increased their diffusion by a factor of 20% for each additional word. Furthermore, we found that moral contagion was bounded by group membership; moral-emotional language increased diffusion more strongly within liberal and conservative networks, and less between them. Our results highlight the importance of emotion in the social transmission of moral ideas and also demonstrate the utility of social network methods for studying morality. These findings offer insights into how people are exposed to moral and political ideas through social networks, thus expanding models of social influence and group polarization as people become increasingly immersed in social media networks.

  5. Marketing Impact on Diffusion in Social Networks

    OpenAIRE

    Naumov, Pavel; Tao, Jia

    2016-01-01

    The paper proposes a way to add marketing into the standard threshold model of social networks. Within this framework, the paper studies logical properties of the influence relation between sets of agents in social networks. Two different forms of this relation are considered: one for promotional marketing and the other for preventive marketing. In each case a sound and complete logical system describing properties of the influence relation is proposed. Both systems could be viewed as extensi...

  6. Multiplicative Attribute Graph Model of Real-World Networks

    Energy Technology Data Exchange (ETDEWEB)

    Kim, Myunghwan [Stanford Univ., CA (United States); Leskovec, Jure [Stanford Univ., CA (United States)

    2010-10-20

    Large scale real-world network data, such as social networks, Internet andWeb graphs, is ubiquitous in a variety of scientific domains. The study of such social and information networks commonly finds patterns and explain their emergence through tractable models. In most networks, especially in social networks, nodes also have a rich set of attributes (e.g., age, gender) associatedwith them. However, most of the existing network models focus only on modeling the network structure while ignoring the features of nodes in the network. Here we present a class of network models that we refer to as the Multiplicative Attribute Graphs (MAG), which naturally captures the interactions between the network structure and node attributes. We consider a model where each node has a vector of categorical features associated with it. The probability of an edge between a pair of nodes then depends on the product of individual attributeattribute similarities. The model yields itself to mathematical analysis as well as fit to real data. We derive thresholds for the connectivity, the emergence of the giant connected component, and show that the model gives rise to graphs with a constant diameter. Moreover, we analyze the degree distribution to show that the model can produce networks with either lognormal or power-law degree distribution depending on certain conditions.

  7. Individual Search and Social Networks

    OpenAIRE

    Sanjeev Goyal; Stephanie Rosenkranz; Utz Weitzel; Vincent Buskens

    2014-01-01

    The explosion in online social networks motivates an enquiry into their structure and their welfare effects. A central feature of these networks is information sharing: online social networks lower the cost of getting information from others. These lower costs affect the attractiveness of individual search vis-a-vis a reliance on social networks. The paper reports the findings of an experiment on these effects. Our experiment shows that online networks can have large effects. Information acqu...

  8. A Concept of Location-Based Social Network Marketing

    DEFF Research Database (Denmark)

    Tussyadiah, Iis

    2012-01-01

    A stimulus-response model of location-based social network marketing is conceptualized based on an exploratory investigation. Location-based social network applications are capable of generating marketing stimuli from merchant, competition-based, and connection-based rewards resulted from relevance...... and connectivity. Depending on consumption situations, consumer characteristics, and social network structure, these rewards lead to actual behavior that manifests in variety behavior (i.e., patronage to new places) and loyalty behavior (i.e., increased frequency of patronage to familiar places). This behavior...... implies changes in patterns of mobility, making this marketing approach particularly relevant for tourism and hospitality businesses. Managerial implications and recommendations for further studies are provided....

  9. Enterprise Social Networks

    DEFF Research Database (Denmark)

    Winkler, Till J.; Trier, Matthias

    2017-01-01

    Enterprise Social Networks (ESNs), d. h. Informationssysteme, die die Vernetzung von Mitarbeitern in Unternehmen fördern sollen, sind in verschiedenen Varianten und unter verschiedenen Bezeichnungen (etwa Enterprise Social Media, Corporate Social Software, Social Business oder Enterprise 2...

  10. Understanding how social networking influences perceived satisfaction with conference experiences

    Science.gov (United States)

    van Riper, Carena J.; van Riper, Charles; Kyle, Gerard T.; Lee, Martha E.

    2013-01-01

    Social networking is a key benefit derived from participation in conferences that bind the ties of a professional community. Building social networks can lead to satisfactory experiences while furthering participants' long- and short-term career goals. Although investigations of social networking can lend insight into how to effectively engage individuals and groups within a professional cohort, this area has been largely overlooked in past research. The present study investigates the relationship between social networking and satisfaction with the 10th Biennial Conference of Research on the Colorado Plateau using structural equation modelling. Results partially support the hypothesis that three dimensions of social networking – interpersonal connections, social cohesion, and secondary associations – positively contribute to the performance of various conference attributes identified in two focus group sessions. The theoretical and applied contributions of this paper shed light on the social systems formed within professional communities and resource allocation among service providers.

  11. Social Networks and Political Parties in Chile

    Directory of Open Access Journals (Sweden)

    Adler Lomnitz, Larissa

    2002-09-01

    Full Text Available This paper describes the origin and evolution of two Chilean political parties (the Radical Party and the Christian Democrat Party through the analysis of the social networks that originated and composed them. The aim of this study is to propose a model of national political cultures on the basis of the structure of social networks related to power and of the symbol system, which legitimizes it. The structure of social networks, horizontal and vertical, are based on reciprocal or redistributive forms of exchange, on what is being exchanged and on the articulation between networks. In every society there are symmetrical and asymmetrical exchanges, which produce horizontal and vertical networks. These networks interact among themselves to form the social fabric. The dominance of some over others and how they combine, delineate the character of the political culture (authoritarian vs. egalitarian. Chile is a multiparty country within which there are cohorts of horizontal groups of friends, who informally exercise a central control over their members and create invisible boundaries setting them apart from others, in which leadership is under constrains. The result is both a strong presidential system based on an almost fanatic legitimacy, combined with factionalism and a strong parliamentary system.

  12. A social network model for the development of a 'Theory of Mind'

    Science.gov (United States)

    Harré, Michael S.

    2013-02-01

    A "Theory of Mind" is one of the most important skills we as humans have developed; It enables us to infer the mental states and intentions of others, build stable networks of relationships and it plays a central role in our psychological make-up and development. Findings published earlier this year have also shown that we as a species as well as each of us individually benefit from the enlargement of the underlying neuro-anatomical regions that support our social networks, mediated by our Theory of Mind that stabilises these networks. On the basis of such progress and that of earlier work, this paper draws together several different strands from psychology, behavioural economics and network theory in order to generate a novel theoretical representation of the development of our social-cognition and how subsequent larger social networks enables much of our cultural development but at the increased risk of mental disorders.

  13. Social network usage, shame, guilt and pride among high school students: Model testing

    OpenAIRE

    Doğan, Uğur; Çelik, Eyüp; Karakaş, Yahya

    2016-01-01

    This study was aimed at testing a model which applies structural equation modeling (SEM) to explain social networking sites (SNS) usage. Performing SEM with a sample of 500 high school students (40% male, 60% female), the model examined the relationships among shame, guilt and pride on SNS, such Facebook and Twitter. It was hypothesized that SNS usage was predicted directly by shame and indirectly by pride and guilt. The SEM showed that shame affected SNS usage directly and positively, while ...

  14. Binary Classification Method of Social Network Users

    Directory of Open Access Journals (Sweden)

    I. A. Poryadin

    2017-01-01

    Full Text Available The subject of research is a binary classification method of social network users based on the data analysis they have placed. Relevance of the task to gain information about a person by examining the content of his/her pages in social networks is exemplified. The most common approach to its solution is a visual browsing. The order of the regional authority in our country illustrates that its using in school education is needed. The article shows restrictions on the visual browsing of pupil’s pages in social networks as a tool for the teacher and the school psychologist and justifies that a process of social network users’ data analysis should be automated. Explores publications, which describe such data acquisition, processing, and analysis methods and considers their advantages and disadvantages. The article also gives arguments to support a proposal to study the classification method of social network users. One such method is credit scoring, which is used in banks and credit institutions to assess the solvency of clients. Based on the high efficiency of the method there is a proposal for significant expansion of its using in other areas of society. The possibility to use logistic regression as the mathematical apparatus of the proposed method of binary classification has been justified. Such an approach enables taking into account the different types of data extracted from social networks. Among them: the personal user data, information about hobbies, friends, graphic and text information, behaviour characteristics. The article describes a number of existing methods of data transformation that can be applied to solve the problem. An experiment of binary gender-based classification of social network users is described. A logistic model obtained for this example includes multiple logical variables obtained by transforming the user surnames. This experiment confirms the feasibility of the proposed method. Further work is to define a system

  15. Brain and Social Networks: Fundamental Building Blocks of Human Experience.

    Science.gov (United States)

    Falk, Emily B; Bassett, Danielle S

    2017-09-01

    How do brains shape social networks, and how do social ties shape the brain? Social networks are complex webs by which ideas spread among people. Brains comprise webs by which information is processed and transmitted among neural units. While brain activity and structure offer biological mechanisms for human behaviors, social networks offer external inducers or modulators of those behaviors. Together, these two axes represent fundamental contributors to human experience. Integrating foundational knowledge from social and developmental psychology and sociology on how individuals function within dyads, groups, and societies with recent advances in network neuroscience can offer new insights into both domains. Here, we use the example of how ideas and behaviors spread to illustrate the potential of multilayer network models. Copyright © 2017 Elsevier Ltd. All rights reserved.

  16. Social Network Assessments and Interventions for Health Behavior Change: A Critical Review.

    Science.gov (United States)

    Latkin, Carl A; Knowlton, Amy R

    2015-01-01

    Social networks provide a powerful approach for health behavior change. This article documents how social network interventions have been successfully used for a range of health behaviors, including HIV risk practices, smoking, exercise, dieting, family planning, bullying, and mental health. We review the literature that suggests the relationship between health behaviors and social network attributes demonstrates a high degree of specificity. The article then examines hypothesized social influence mechanisms including social norms, modeling, and social rewards and the factors of social identity and social rewards that can be employed to sustain social network interventions. Areas of future research avenues are highlighted, including the need to examine and to adjust analytically for contamination and social diffusion, social influence versus differential affiliation, and network change. Use and integration of mhealth and face-to-face networks for promoting health behavior change are also critical research areas.

  17. Online social networking for radiology.

    Science.gov (United States)

    Auffermann, William F; Chetlen, Alison L; Colucci, Andrew T; DeQuesada, Ivan M; Grajo, Joseph R; Heller, Matthew T; Nowitzki, Kristina M; Sherry, Steven J; Tillack, Allison A

    2015-01-01

    Online social networking services have changed the way we interact as a society and offer many opportunities to improve the way we practice radiology and medicine in general. This article begins with an introduction to social networking. Next, the latest advances in online social networking are reviewed, and areas where radiologists and clinicians may benefit from these new tools are discussed. This article concludes with several steps that the interested reader can take to become more involved in online social networking. Copyright © 2015 AUR. Published by Elsevier Inc. All rights reserved.

  18. Social identity, social networks and recovery capital in emerging adulthood: A pilot study.

    Science.gov (United States)

    Mawson, E; Best, D; Beckwith, M; Dingle, G A; Lubman, D I

    2015-11-11

    It has been argued that recovery from substance dependence relies on a change in identity, with past research focused on 'personal identity'. This study assessed support for a social identity model of recovery in emerging adults through examining associations between social identity, social networks, recovery capital, and quality of life. Twenty participants aged 18-21 in residential treatment for substance misuse were recruited from four specialist youth drug treatment services - three detoxification facilities and one psychosocial rehabilitation facility in Victoria, Australia. Participants completed a detailed social network interview exploring the substance use of groups in their social networks and measures of quality of life, recovery capital, and social identity. Lower group substance use was associated with higher recovery capital, stronger identification with non-using groups, and greater importance of non-using groups in the social network. Additionally, greater identification with and importance of non-using groups were associated with better environmental quality of life, whereas greater importance conferred on using groups was associated with reduced environmental quality of life. Support was found for the role of social identity processes in reported recovery capital and quality of life. Future research in larger, longitudinal samples is required to improve understanding of social identity processes during treatment and early recovery and its relationship to recovery stability.

  19. Network-based modeling and intelligent data mining of social media for improving care.

    Science.gov (United States)

    Akay, Altug; Dragomir, Andrei; Erlandsson, Bjorn-Erik

    2015-01-01

    Intelligently extracting knowledge from social media has recently attracted great interest from the Biomedical and Health Informatics community to simultaneously improve healthcare outcomes and reduce costs using consumer-generated opinion. We propose a two-step analysis framework that focuses on positive and negative sentiment, as well as the side effects of treatment, in users' forum posts, and identifies user communities (modules) and influential users for the purpose of ascertaining user opinion of cancer treatment. We used a self-organizing map to analyze word frequency data derived from users' forum posts. We then introduced a novel network-based approach for modeling users' forum interactions and employed a network partitioning method based on optimizing a stability quality measure. This allowed us to determine consumer opinion and identify influential users within the retrieved modules using information derived from both word-frequency data and network-based properties. Our approach can expand research into intelligently mining social media data for consumer opinion of various treatments to provide rapid, up-to-date information for the pharmaceutical industry, hospitals, and medical staff, on the effectiveness (or ineffectiveness) of future treatments.

  20. Learning from Your Network of Friends: A Trajectory Representation Learning Model Based on Online Social Ties

    KAUST Repository

    Alharbi, Basma Mohammed; Zhang, Xiangliang

    2017-01-01

    Location-Based Social Networks (LBSNs) capture individuals whereabouts for a large portion of the population. To utilize this data for user (location)-similarity based tasks, one must map the raw data into a low-dimensional uniform feature space. However, due to the nature of LBSNs, many users have sparse and incomplete check-ins. In this work, we propose to overcome this issue by leveraging the network of friends, when learning the new feature space. We first analyze the impact of friends on individuals's mobility, and show that individuals trajectories are correlated with thoseof their friends and friends of friends (2-hop friends) in an online setting. Based on our observation, we propose a mixed-membership model that infers global mobility patterns from users' check-ins and their network of friends, without impairing the model's complexity. Our proposed model infers global patterns and learns new representations for both usersand locations simultaneously. We evaluate the inferred patterns and compare the quality of the new user representation against baseline methods on a social link prediction problem.

  1. Devising a New Model of Demand-Based Learning Integrated with Social Networks and Analyses of its Performance

    Directory of Open Access Journals (Sweden)

    Bekim Fetaji

    2018-02-01

    Full Text Available The focus of the research study is to devise a new model for demand based learning that will be integrated with social networks such as Facebook, twitter and other. The study investigates this by reviewing the published literature and realizes a case study analyses in order to analyze the new models’ analytical perspectives of practical implementation. The study focuses on analyzing demand-based learning and investigating how it can be improved by devising a specific model that incorporates social network use. Statistical analyses of the results of the questionnaire through research of the raised questions and hypothesis showed that there is a need for introducing new models in the teaching process. The originality stands on the prologue of the social login approach to an educational environment, whereas the approach is counted as a contribution of developing a demand-based web application, which aims to modernize the educational pattern of communication, introduce the social login approach, and increase the process of knowledge transfer as well as improve learners’ performance and skills. Insights and recommendations are provided, argumented and discussed.

  2. Measuring Social Capital in Virtual Social Networks; Introducing Workable Indices

    Directory of Open Access Journals (Sweden)

    Hamid Abdollahian

    2013-12-01

    Full Text Available This paper will attempt to offer a set of indicators that together construct a model which will help to measure social capital among users of social networks. The world is now experiencing some new changes that are affecting conceptual equations in social sciences, two of which are of our concern here: 1- the concept of social capital that has opened its way into epistemological basis of social sciences, and; 2- the world has welcomed the birth and development of social networks in our daily life, affecting many aspects of social actions. There is Facebook from among a handful of social networks that has reached the threshold of international networking capacity with roughly one billion users. We will use Robert Putnam's theory of social capital alongside Frank's methodological innovation regarding measuring tools of social capital in order to create a marriage between these two as well as to address a yet more problematizing issue, i.e., how to measure social capital of the Facebook users. Accordingly the paper will focus on Facebook as the field of research and will introduce triangulation approach that we used in order to come up with the set of indicators. Participatory observation and online survey were used as constructing elements of triangulation approach so to generate the necessary data for the above purpose. At first, we used participatory observation through which 14 targeted samples were selected and whatever they had in their profile in Facebook were collected and analyzed. This analysis helped us to construct our questionnaire which was launched through Google docs. In the end, some 218 respondent returned their completed questionnaires. The final stage of analysis consisted of finding out how we can use the results to offer a new tool for measuring social capital of Facebook users. The research findings indicated that there are 10 indicators which should be put together if social capital is to be properly measured.

  3. Marketing and social networks: a criterion for detecting opinion leaders

    Directory of Open Access Journals (Sweden)

    Arnaldo Mario Litterio

    2017-10-01

    Full Text Available Purpose - The purpose of this paper is to use the practical application of tools provided by social network theory for the detection of potential influencers from the point of view of marketing within online communities. It proposes a method to detect significant actors based on centrality metrics. Design/methodology/approach - A matrix is proposed for the classification of the individuals that integrate a social network based on the combination of eigenvector centrality and betweenness centrality. The model is tested on a Facebook fan page for a sporting event. NodeXL is used to extract and analyze information. Semantic analysis and agent-based simulation are used to test the model. Findings - The proposed model is effective in detecting actors with the potential to efficiently spread a message in relation to the rest of the community, which is achieved from their position within the network. Social network analysis (SNA and the proposed model, in particular, are useful to detect subgroups of components with particular characteristics that are not evident from other analysis methods. Originality/value - This paper approaches the application of SNA to online social communities from an empirical and experimental perspective. Its originality lies in combining information from two individual metrics to understand the phenomenon of influence. Online social networks are gaining relevance and the literature that exists in relation to this subject is still fragmented and incipient. This paper contributes to a better understanding of this phenomenon of networks and the development of better tools to manage it through the proposal of a novel method.

  4. Collective iteration behavior for online social networks

    Science.gov (United States)

    Liu, Jian-Guo; Li, Ren-De; Guo, Qiang; Zhang, Yi-Cheng

    2018-06-01

    Understanding the patterns of collective behavior in online social network (OSNs) is critical to expanding the knowledge of human behavior and tie relationship. In this paper, we investigate a specific pattern called social signature in Facebook and Wiki users' online communication behaviors, capturing the distribution of frequency of interactions between different alters over time in the ego network. The empirical results show that there are robust social signatures of interactions no matter how friends change over time, which indicates that a stable commutation pattern exists in online communication. By comparing a random null model, we find the that commutation pattern is heterogeneous between ego and alters. Furthermore, in order to regenerate the pattern of the social signature, we present a preferential interaction model, which assumes that new users intend to look for the old users with strong ties while old users have tendency to interact with new friends. The experimental results show that the presented model can reproduce the heterogeneity of social signature by adjusting 2 parameters, the number of communicating targets m and the max number of interactions n, for Facebook users, m = n = 5, for Wiki users, m = 2 and n = 8. This work helps in deeply understanding the regularity of social signature.

  5. Social Networks and Health.

    Science.gov (United States)

    Perdiaris, Christos; Chardalias, Konstantinos; Magita, Andrianna; Mechili, Aggelos E; Diomidous, Marianna

    2015-01-01

    Nowadays the social networks have been developed into an advanced communications tool, which is important for all people to contact each other. These specific networks do offer lots of options as well as plenty of advantages and disadvantages. The social websites are many in number and titles, such as the facebook, the twitter, the bandoo etc. One of the most important function-mechanisms for the social network websites, are the marketing tools. The future goal is suggested to be the evolution of these programs. The development of these applications, which is going to lead into a new era for the social digital communication between the internet users, all around the globe.

  6. Social structure of Facebook networks

    Science.gov (United States)

    Traud, Amanda L.; Mucha, Peter J.; Porter, Mason A.

    2012-08-01

    We study the social structure of Facebook “friendship” networks at one hundred American colleges and universities at a single point in time, and we examine the roles of user attributes-gender, class year, major, high school, and residence-at these institutions. We investigate the influence of common attributes at the dyad level in terms of assortativity coefficients and regression models. We then examine larger-scale groupings by detecting communities algorithmically and comparing them to network partitions based on user characteristics. We thereby examine the relative importance of different characteristics at different institutions, finding for example that common high school is more important to the social organization of large institutions and that the importance of common major varies significantly between institutions. Our calculations illustrate how microscopic and macroscopic perspectives give complementary insights on the social organization at universities and suggest future studies to investigate such phenomena further.

  7. Spatially Distributed Social Complex Networks

    Directory of Open Access Journals (Sweden)

    Gerald F. Frasco

    2014-01-01

    Full Text Available We propose a bare-bones stochastic model that takes into account both the geographical distribution of people within a country and their complex network of connections. The model, which is designed to give rise to a scale-free network of social connections and to visually resemble the geographical spread seen in satellite pictures of the Earth at night, gives rise to a power-law distribution for the ranking of cities by population size (but for the largest cities and reflects the notion that highly connected individuals tend to live in highly populated areas. It also yields some interesting insights regarding Gibrat’s law for the rates of city growth (by population size, in partial support of the findings in a recent analysis of real data [Rozenfeld et al., Proc. Natl. Acad. Sci. U.S.A. 105, 18702 (2008.]. The model produces a nontrivial relation between city population and city population density and a superlinear relationship between social connectivity and city population, both of which seem quite in line with real data.

  8. Spatially Distributed Social Complex Networks

    Science.gov (United States)

    Frasco, Gerald F.; Sun, Jie; Rozenfeld, Hernán D.; ben-Avraham, Daniel

    2014-01-01

    We propose a bare-bones stochastic model that takes into account both the geographical distribution of people within a country and their complex network of connections. The model, which is designed to give rise to a scale-free network of social connections and to visually resemble the geographical spread seen in satellite pictures of the Earth at night, gives rise to a power-law distribution for the ranking of cities by population size (but for the largest cities) and reflects the notion that highly connected individuals tend to live in highly populated areas. It also yields some interesting insights regarding Gibrat's law for the rates of city growth (by population size), in partial support of the findings in a recent analysis of real data [Rozenfeld et al., Proc. Natl. Acad. Sci. U.S.A. 105, 18702 (2008).]. The model produces a nontrivial relation between city population and city population density and a superlinear relationship between social connectivity and city population, both of which seem quite in line with real data.

  9. Emotion shapes the diffusion of moralized content in social networks

    Science.gov (United States)

    Wills, Julian A.; Jost, John T.; Tucker, Joshua A.; Van Bavel, Jay J.

    2017-01-01

    Political debate concerning moralized issues is increasingly common in online social networks. However, moral psychology has yet to incorporate the study of social networks to investigate processes by which some moral ideas spread more rapidly or broadly than others. Here, we show that the expression of moral emotion is key for the spread of moral and political ideas in online social networks, a process we call “moral contagion.” Using a large sample of social media communications about three polarizing moral/political issues (n = 563,312), we observed that the presence of moral-emotional words in messages increased their diffusion by a factor of 20% for each additional word. Furthermore, we found that moral contagion was bounded by group membership; moral-emotional language increased diffusion more strongly within liberal and conservative networks, and less between them. Our results highlight the importance of emotion in the social transmission of moral ideas and also demonstrate the utility of social network methods for studying morality. These findings offer insights into how people are exposed to moral and political ideas through social networks, thus expanding models of social influence and group polarization as people become increasingly immersed in social media networks. PMID:28652356

  10. Social networks as a new tool of information warfare in the modern world

    Directory of Open Access Journals (Sweden)

    B. W. Kovalevych

    2014-03-01

    Full Text Available With the rapid development of information technologies, especially the Internet, people are becoming increasingly dependent on information that surrounds them. And social networks, where a person spends most of their time, become the ideal instruments of influence on the people consciousness and information warfare. Due to psychological factors ( such as ‘spiral of silence’, the herd instinct, the entire credibility of published information, opinion leaders, the desire for self­realization or replacement of reality that influence the human behavior in the network and the use of models of influence (model of network attack, model of involving users as volunteers, total block model, social networks become a platform for the dissemination of political ideas, ideologies and implementation of the ‘color revolutions’. However, social media play a positive role, especially in the establishment of civil society and the free flow of information. Positive or negative impact of networks primary depends on the purpose of use of social networking tools.

  11. The Simultaneous Effects of Spatial and Social Networks on Cholera Transmission

    Directory of Open Access Journals (Sweden)

    Sophia Giebultowicz

    2011-01-01

    Full Text Available This study uses social network and spatial analytical methods simultaneously to understand cholera transmission in rural Bangladesh. Both have been used separately to incorporate context into health studies, but using them together is a new and recent approach. Data include a spatially referenced longitudinal demographic database consisting of approximately 200,000 people and a database of all laboratory-confirmed cholera cases from 1983 to 2003. A complete kinship-based network linking households is created, and distance matrices are also constructed to model spatial relationships. A spatial error-social effects model tested for cholera clustering in socially linked households while accounting for spatial factors. Results show that there was social clustering in five out of twenty-one years while accounting for both known and unknown environmental variables. This suggests that environmental cholera transmission is significant and social networks also influence transmission, but not as consistently. Simultaneous spatial and social network analysis may improve understanding of disease transmission.

  12. Social network predictors of latrine ownership.

    Science.gov (United States)

    Shakya, Holly B; Christakis, Nicholas A; Fowler, James H

    2015-01-01

    Poor sanitation, including the lack of clean functioning toilets, is a major factor contributing to morbidity and mortality from infectious diseases in the developing world. We examine correlates of latrine ownership in rural India with a focus on social network predictors. Participants from 75 villages provided the names of their social contacts as well as their own relevant demographic and household characteristics. Using these measures, we test whether the latrine ownership of an individual's social contacts is a significant predictor of individual latrine ownership. We also investigate whether network centrality significantly predicts latrine ownership, and if so, whether it moderates the relationship between the latrine ownership of the individual and that of her social contacts. Our results show that, controlling for the standard predictors of latrine ownership such as caste, education, and income, individuals are more likely to own latrines if their social contacts own latrines. Interaction models suggest that this relationship is stronger among those of the same caste, the same education, and those with stronger social ties. We also find that more central individuals are more likely to own latrines, but the correlation in latrine ownership between social contacts is strongest among individuals on the periphery of the network. Although more data is needed to determine how much the clustering of latrine ownership may be caused by social influence, the results here suggest that interventions designed to promote latrine ownership should consider focusing on those at the periphery of the network. The reason is that they are 1) less likely to own latrines and 2) more likely to exhibit the same behavior as their social contacts, possibly as a result of the spread of latrine adoption from one person to another. Copyright © 2014 Elsevier Ltd. All rights reserved.

  13. Signed Networks in Social Media

    OpenAIRE

    Leskovec, Jure; Huttenlocher, Daniel; Kleinberg, Jon

    2010-01-01

    Relations between users on social media sites often reflect a mixture of positive (friendly) and negative (antagonistic) interactions. In contrast to the bulk of research on social networks that has focused almost exclusively on positive interpretations of links between people, we study how the interplay between positive and negative relationships affects the structure of on-line social networks. We connect our analyses to theories of signed networks from social psychology. We find that the c...

  14. A Comparison of Online Social Networks and Real-Life Social Networks: A Study of Sina Microblogging

    Directory of Open Access Journals (Sweden)

    Dayong Zhang

    2014-01-01

    Full Text Available Online social networks appear to enrich our social life, which raises the question whether they remove cognitive constraints on human communication and improve human social capabilities. In this paper, we analyze the users' following and followed relationships based on the data of Sina Microblogging and reveal several structural properties of Sina Microblogging. Compared with real-life social networks, our results confirm some similar features. However, Sina Microblogging also shows its own specialties, such as hierarchical structure and degree disassortativity, which all mark a deviation from real-life social networks. The low cost of the online network forms a broader perspective, and the one-way link relationships make it easy to spread information, but the online social network does not make too much difference in the creation of strong interpersonal relationships. Finally, we describe the mechanisms for the formation of these characteristics and discuss the implications of these structural properties for the real-life social networks.

  15. Social networks in cardiovascular disease management.

    Science.gov (United States)

    Shaya, Fadia T; Yan, Xia; Farshid, Maryam; Barakat, Samer; Jung, Miah; Low, Sara; Fedder, Donald

    2010-12-01

    Cardiovascular disease remains the leading cause of death in the USA. Social networks have a positive association with obesity, smoking cessation and weight loss. This article summarizes studies evaluating the impact of social networks on the management of cardiovascular disease. The 35 studies included in the article describe the impact of social networks on a decreased incidence of cardiovascular disease, depression and mortality. In addition, having a large-sized social network is also associated with better outcomes and improved health. The role of pharmacists is beginning to play an important role in the patient-centered medical home, which needs to be incorporated into social networks. The patient-centered medical home can serve as an adaptive source for social network evolvement.

  16. Predicting Positive and Negative Relationships in Large Social Networks.

    Directory of Open Access Journals (Sweden)

    Guan-Nan Wang

    Full Text Available In a social network, users hold and express positive and negative attitudes (e.g. support/opposition towards other users. Those attitudes exhibit some kind of binary relationships among the users, which play an important role in social network analysis. However, some of those binary relationships are likely to be latent as the scale of social network increases. The essence of predicting latent binary relationships have recently began to draw researchers' attention. In this paper, we propose a machine learning algorithm for predicting positive and negative relationships in social networks inspired by structural balance theory and social status theory. More specifically, we show that when two users in the network have fewer common neighbors, the prediction accuracy of the relationship between them deteriorates. Accordingly, in the training phase, we propose a segment-based training framework to divide the training data into two subsets according to the number of common neighbors between users, and build a prediction model for each subset based on support vector machine (SVM. Moreover, to deal with large-scale social network data, we employ a sampling strategy that selects small amount of training data while maintaining high accuracy of prediction. We compare our algorithm with traditional algorithms and adaptive boosting of them. Experimental results of typical data sets show that our algorithm can deal with large social networks and consistently outperforms other methods.

  17. Predicting Positive and Negative Relationships in Large Social Networks.

    Science.gov (United States)

    Wang, Guan-Nan; Gao, Hui; Chen, Lian; Mensah, Dennis N A; Fu, Yan

    2015-01-01

    In a social network, users hold and express positive and negative attitudes (e.g. support/opposition) towards other users. Those attitudes exhibit some kind of binary relationships among the users, which play an important role in social network analysis. However, some of those binary relationships are likely to be latent as the scale of social network increases. The essence of predicting latent binary relationships have recently began to draw researchers' attention. In this paper, we propose a machine learning algorithm for predicting positive and negative relationships in social networks inspired by structural balance theory and social status theory. More specifically, we show that when two users in the network have fewer common neighbors, the prediction accuracy of the relationship between them deteriorates. Accordingly, in the training phase, we propose a segment-based training framework to divide the training data into two subsets according to the number of common neighbors between users, and build a prediction model for each subset based on support vector machine (SVM). Moreover, to deal with large-scale social network data, we employ a sampling strategy that selects small amount of training data while maintaining high accuracy of prediction. We compare our algorithm with traditional algorithms and adaptive boosting of them. Experimental results of typical data sets show that our algorithm can deal with large social networks and consistently outperforms other methods.

  18. Online Advertising in Social Networks

    Science.gov (United States)

    Bagherjeiran, Abraham; Bhatt, Rushi P.; Parekh, Rajesh; Chaoji, Vineet

    Online social networks offer opportunities to analyze user behavior and social connectivity and leverage resulting insights for effective online advertising. This chapter focuses on the role of social network information in online display advertising.

  19. Co-evolution of social networks and continuous actor attributes

    NARCIS (Netherlands)

    Niezink, Nynke M.D.; Snijders, Tom A.B.

    2017-01-01

    Social networks and the attributes of the actors in these networks are not static; they may develop interdependently over time. The stochastic actor-oriented model allows for statistical inference on the mechanisms driving this co-evolution process. In earlier versions of this model, dynamic actor

  20. Social Networking Sites in Education

    OpenAIRE

    Suková, Lenka

    2010-01-01

    Diploma thesis deals with social networking sites and their use in education. Thesis is divided into two general parts. The first part deals with theory of learning; Bloom's taxonomy of educational objectives and new educational theory based on learning in networks -- Connectivism. After that thesis focuses on the definition of social networking sites, introduction of some of the best known social networking sites and examples of their use in foreign and domestic educational practice. The sec...

  1. Online social network sites and social capital: a case of facebook

    OpenAIRE

    Naseri, Samaneh

    2017-01-01

    The present study is a theoretical and literary review of online social network sites and their impact on social capital. In this review, the Facebook is selected as one popular and important online social networking site in the world today. To This end, first two main concepts of social capital, bridging and bonding social capital has been provided. Next, the concept of online social networks and the impact of FB on social networks are discussed.

  2. Social networks: Evolving graphs with memory dependent edges

    Science.gov (United States)

    Grindrod, Peter; Parsons, Mark

    2011-10-01

    The plethora of digital communication technologies, and their mass take up, has resulted in a wealth of interest in social network data collection and analysis in recent years. Within many such networks the interactions are transient: thus those networks evolve over time. In this paper we introduce a class of models for such networks using evolving graphs with memory dependent edges, which may appear and disappear according to their recent history. We consider time discrete and time continuous variants of the model. We consider the long term asymptotic behaviour as a function of parameters controlling the memory dependence. In particular we show that such networks may continue evolving forever, or else may quench and become static (containing immortal and/or extinct edges). This depends on the existence or otherwise of certain infinite products and series involving age dependent model parameters. We show how to differentiate between the alternatives based on a finite set of observations. To test these ideas we show how model parameters may be calibrated based on limited samples of time dependent data, and we apply these concepts to three real networks: summary data on mobile phone use from a developing region; online social-business network data from China; and disaggregated mobile phone communications data from a reality mining experiment in the US. In each case we show that there is evidence for memory dependent dynamics, such as that embodied within the class of models proposed here.

  3. An Empirical Study Of User Acceptance Of Online Social Networks Marketing

    Directory of Open Access Journals (Sweden)

    Olumayowa Mulero

    2013-07-01

    Full Text Available The explosion of Internet usage has drawn the attention of researchers towards online Social Networks Marketing (SNM. Research has shown that a number of the Internet users are distrustful and indecisive, when it comes to the use of social networks marketing system. Therefore, there is a need for researchers to identify some of the factors that determine users’ acceptance of social networks marketing using Technology Acceptance Model (TAM. This study extended the Technology Acceptance Model theoretical framework to predict consumer acceptance of social networks marketing within Western Cape Province of South Africa. The research model was tested using data collected from 470 questionnaires and analysed using linear regression. The results showed that user intentions to use SNM are strongly and positively correlated with user acceptance of using SNM systems. Empirical results confirmed that perceived credibility and perceived usefulness are the strongest determinant in predicting user intentions to use SNM system.

  4. Five-year trajectories of social networks and social support in older adults with major depression.

    Science.gov (United States)

    Voils, Corrine I; Allaire, Jason C; Olsen, Maren K; Steffens, David C; Hoyle, Rick H; Bosworth, Hayden B

    2007-12-01

    Research with nondepressed adults suggests that social networks and social support are stable over the life course until very late age. This may not hold true for older adults with depression. We examined baseline status and trajectories of social networks and social support at the group and individual levels over five years. The sample consisted of 339 initially depressed adults aged 59 or older (M = 69 years) enrolled in a naturalistic study of depression. Measures of social ties, including social network size, frequency of interaction, instrumental support, and subjective support, were administered at baseline and yearly for five years. Latent growth curve models were estimated for each aspect of social ties. On average, social network size and frequency of interaction were low at baseline and remained stable over time, whereas subjective and instrumental support were high at baseline yet increased over time. There was significant variation in the direction and rate of change over time, which was not predicted by demographic or clinical factors. Because increasing social networks may be ineffective and may not be possible for a portion of people who already receive maximal support, interventions to increase social support may only work for a portion of older depressed adults.

  5. Potential of Social Networking Sites for Distance Education Student Engagement

    Science.gov (United States)

    Lester, Jaime; Perini, Michael

    2010-01-01

    This chapter explores the potential of social networking sites for increasing student engagement for distance education learners. The authors present a modified student engagement model with a focus on the integration of technology, specifically social networking sites for community college distance education learners. The chapter concludes with…

  6. Two classes of bipartite networks: nested biological and social systems.

    Science.gov (United States)

    Burgos, Enrique; Ceva, Horacio; Hernández, Laura; Perazzo, R P J; Devoto, Mariano; Medan, Diego

    2008-10-01

    Bipartite graphs have received some attention in the study of social networks and of biological mutualistic systems. A generalization of a previous model is presented, that evolves the topology of the graph in order to optimally account for a given contact preference rule between the two guilds of the network. As a result, social and biological graphs are classified as belonging to two clearly different classes. Projected graphs, linking the agents of only one guild, are obtained from the original bipartite graph. The corresponding evolution of its statistical properties is also studied. An example of a biological mutualistic network is analyzed in detail, and it is found that the model provides a very good fitting of all the main statistical features. The model also provides a proper qualitative description of the same features observed in social webs, suggesting the possible reasons underlying the difference in the organization of these two kinds of bipartite networks.

  7. A cooperative game framework for detecting overlapping communities in social networks

    Science.gov (United States)

    Jonnalagadda, Annapurna; Kuppusamy, Lakshmanan

    2018-02-01

    Community detection in social networks is a challenging and complex task, which received much attention from researchers of multiple domains in recent years. The evolution of communities in social networks happens merely due to the self-interest of the nodes. The interesting feature of community structure in social networks is the multi membership of the nodes resulting in overlapping communities. Assuming the nodes of the social network as self-interested players, the dynamics of community formation can be captured in the form of a game. In this paper, we propose a greedy algorithm, namely, Weighted Graph Community Game (WGCG), in order to model the interactions among the self-interested nodes of the social network. The proposed algorithm employs the Shapley value mechanism to discover the inherent communities of the underlying social network. The experimental evaluation on the real-world and synthetic benchmark networks demonstrates that the performance of the proposed algorithm is superior to the state-of-the-art overlapping community detection algorithms.

  8. Popularity Evaluation Model for Microbloggers Online Social Network

    Directory of Open Access Journals (Sweden)

    Xia Zhang

    2014-01-01

    Full Text Available Recently, microblogging is widely studied by the researchers in the domain of the online social network (OSN. How to evaluate the popularities of microblogging users is an important research field, which can be applied to commercial advertising, user behavior analysis and information dissemination, and so forth. Previous studies on the evaluation methods cannot effectively solve and accurately evaluate the popularities of the microbloggers. In this paper, we proposed an electromagnetic field theory based model to analyze the popularities of microbloggers. The concept of the source in microblogging field is first put forward, which is based on the concept of source in the electromagnetic field; then, one’s microblogging flux is calculated according to his/her behaviors (send or receive feedbacks on the microblogging platform; finally, we used three methods to calculate one’s microblogging flux density, which can represent one’s popularity on the microblogging platform. In the experimental work, we evaluated our model using real microblogging data and selected the best one from the three popularity measure methods. We also compared our model with the classic PageRank algorithm; and the results show that our model is more effective and accurate to evaluate the popularities of the microbloggers.

  9. Social networks and cooperation: a bibliometric study

    Directory of Open Access Journals (Sweden)

    Ana Paula Lopes

    2013-05-01

    Full Text Available The social network analysis involves social and behavioral science. The decentralization of productive activities, such as the formation of "network organizations" as a result of downsizing of large corporate structures of the past, marked by outsoucing and formation of alliances, shows the importance of this theme. The main objective of this paper is to analyze the theory of cooperation and social networks over a period of 24 years. For this, was performed a bibliometric study with content analysis. The database chosen for the initial sample search was ISI Web of Science. The search topics were “social network” and “cooperation”. Were analyzed 97 articles and their references, through networks of citations. The main identified research groups dealing with issues related to trust, strategic alliances, natural cooperation, game theory, social capital, intensity of interaction, reciprocity and innovation. It was found that the publications occurred in a large number of journals, which indicates that the theme is multidisciplinary, and only five journals published at least three articles. Although the first publication has occurred in 1987, was from 2006 that the publications effectively increased. The areas most related to the theme of the research were performance, evolution, management, graphics, model and game theory.

  10. Effects of deception in social networks.

    Science.gov (United States)

    Iñiguez, Gerardo; Govezensky, Tzipe; Dunbar, Robin; Kaski, Kimmo; Barrio, Rafael A

    2014-09-07

    Honesty plays a crucial role in any situation where organisms exchange information or resources. Dishonesty can thus be expected to have damaging effects on social coherence if agents cannot trust the information or goods they receive. However, a distinction is often drawn between prosocial lies ('white' lies) and antisocial lying (i.e. deception for personal gain), with the former being considered much less destructive than the latter. We use an agent-based model to show that antisocial lying causes social networks to become increasingly fragmented. Antisocial dishonesty thus places strong constraints on the size and cohesion of social communities, providing a major hurdle that organisms have to overcome (e.g. by evolving counter-deception strategies) in order to evolve large, socially cohesive communities. In contrast, white lies can prove to be beneficial in smoothing the flow of interactions and facilitating a larger, more integrated network. Our results demonstrate that these group-level effects can arise as emergent properties of interactions at the dyadic level. The balance between prosocial and antisocial lies may set constraints on the structure of social networks, and hence the shape of society as a whole. © 2014 The Author(s) Published by the Royal Society. All rights reserved.

  11. Conceptualizing of Social Networking Sites

    OpenAIRE

    J. S. Sodhi; Shilpi Sharma

    2012-01-01

    People often move to their friends, families and colleagues when they feel urge and having doubts or queries to solve. Participation in social networking site has dramatically increased in recent years. Many social networking sites boost with million of members using their network on regular basis to communicate, share , create and collaborate with others. In this paper we explore the phenomenon of using social networking site to trace a link of the search from the community of users for bett...

  12. Discrete Opinion Dynamics on Online Social Networks

    International Nuclear Information System (INIS)

    Hu Yan-Li; Bai Liang; Zhang Wei-Ming

    2013-01-01

    This paper focuses on the dynamics of binary opinions {+1, −1} on online social networks consisting of heterogeneous actors. In our model, actors update their opinions under the interplay of social influence and self- affirmation, which leads to rich dynamical behaviors on online social networks. We find that the opinion leading to the consensus features an advantage of the initially weighted fraction based on actors' strength over the other, instead of the population. For the role of specific actors, the consensus converges towards the opinion that a small fraction of high-strength actors hold, and individual diversity of self-affirmation slows down the ordering process of consensus. These indicate that high-strength actors play an essential role in opinion formation with strong social influence as well as high persistence. Further investigations show that the initial fraction of high-strength actors to dominate the evolution depends on the heterogeneity of the strength distribution, and less high-strength actors are needed in the case of a smaller exponent of power-law distribution of actors' strength. Our study provides deep insights into the role of social influence and self-affirmation on opinion formation on online social networks. (general)

  13. Discrete Opinion Dynamics on Online Social Networks

    Science.gov (United States)

    Hu, Yan-Li; Bai, Liang; Zhang, Wei-Ming

    2013-01-01

    This paper focuses on the dynamics of binary opinions {+1, -1} on online social networks consisting of heterogeneous actors. In our model, actors update their opinions under the interplay of social influence and self- affirmation, which leads to rich dynamical behaviors on online social networks. We find that the opinion leading to the consensus features an advantage of the initially weighted fraction based on actors' strength over the other, instead of the population. For the role of specific actors, the consensus converges towards the opinion that a small fraction of high-strength actors hold, and individual diversity of self-affirmation slows down the ordering process of consensus. These indicate that high-strength actors play an essential role in opinion formation with strong social influence as well as high persistence. Further investigations show that the initial fraction of high-strength actors to dominate the evolution depends on the heterogeneity of the strength distribution, and less high-strength actors are needed in the case of a smaller exponent of power-law distribution of actors' strength. Our study provides deep insights into the role of social influence and self-affirmation on opinion formation on online social networks.

  14. Social capital, friendship networks, and youth unemployment.

    Science.gov (United States)

    Hällsten, Martin; Edling, Christofer; Rydgren, Jens

    2017-01-01

    Youth unemployment is a contemporary social problem in many societies. Youths often have limited access to information about jobs and limited social influence, yet little is known about the relationship between social capital and unemployment risk among youth. We study the effect of social capital on unemployment risk in a sample of 19 year olds of Swedish, Iranian, and Yugoslavian origin living in Sweden (N = 1590). We distinguish between two dimensions of social capital: occupational contact networks and friendship networks. First, ego's unemployment is found to be strongly associated with friends' unemployment among individuals of Yugoslavian origins and individuals of Swedish origin, but not Iranian origin. Second, occupational contact networks reduce unemployment risks for all groups, but especially so for Iranians. The effect sizes of the two dimensions are similar and substantial: going from low to high values on these measures is associated with a difference of some 60-70 percent relative difference in unemployment risk. The findings are robust to a number of different model specifications, including a rich set of social origin controls, personality traits, educational performance, friends' characteristics, and friendship network characteristics, as well as controls for geographical employment patterns. A sensitivity simulation shows that homogeneity bias need to be very strong to explain away the effect. Copyright © 2016 Elsevier Inc. All rights reserved.

  15. Social Network Analysis and informal trade

    DEFF Research Database (Denmark)

    Walther, Olivier

    networks can be applied to better understand informal trade in developing countries, with a particular focus on Africa. The paper starts by discussing some of the fundamental concepts developed by social network analysis. Through a number of case studies, we show how social network analysis can...... illuminate the relevant causes of social patterns, the impact of social ties on economic performance, the diffusion of resources and information, and the exercise of power. The paper then examines some of the methodological challenges of social network analysis and how it can be combined with other...... approaches. The paper finally highlights some of the applications of social network analysis and their implications for trade policies....

  16. Spatio-temporal keyword queries in social networks

    DEFF Research Database (Denmark)

    Cozza, V.; Messina, Alessandro; Montesi, D.

    2013-01-01

    Due to the large amount of social network data produced at an ever growing speed and their complex nature, recent works have addressed the problem of efficiently querying such data according to social, temporal or spatial dimensions. In this work we propose a data model that keeps into account al...

  17. Social networking services: technologies and applications

    OpenAIRE

    Puzyrnyy, Oleksandr

    2011-01-01

    Puzyrnyy, Oleksandr. 2011. Social networking services: technologies and applications. Bachelor's Thesis. Kemi-Tornio University of Applied Sciences. Business and Culture. Pages 52. The aim of this thesis is to describe the concept of social networking, its technological base, business opportunities and future perspectives. The study discovers how social networks are made and which different purposes they might have. In addition, social networking is viewed as a part of business strategy o...

  18. Disrupting Cocaine Trafficking Networks: Interdicting a Combined Social-Functional Network Model

    Science.gov (United States)

    2016-03-01

    BENEFITS OF STUDY ....................................14  E.  SOCIAL-FUNCTIONAL NETWORK DESCRIPTION .....................16  1.  A Representative...data to maintain appropriate classification levels) of cocaine produced each month by the Colombian sources to the U.S. homeland, netting the...Tactical interdiction-centric operational approaches have improved over the years due to previous studies and research, but these approaches rely upon one

  19. Memory effects induce structure in social networks with activity-driven agents

    International Nuclear Information System (INIS)

    Medus, A D; Dorso, C O

    2014-01-01

    Activity-driven modelling has recently been proposed as an alternative growth mechanism for time varying networks,displaying power-law degree distribution in time-aggregated representation. This approach assumes memoryless agents developing random connections with total disregard of their previous contacts. Thus, such an assumption leads to time-aggregated random networks that do not reproduce the positive degree-degree correlation and high clustering coefficient widely observed in real social networks. In this paper, we aim to study the incidence of the agents' long-term memory on the emergence of new social ties. To this end, we propose a dynamical network model assuming heterogeneous activity for agents, together with a triadic-closure step as main connectivity mechanism. We show that this simple mechanism provides some of the fundamental topological features expected for real social networks in their time-aggregated picture. We derive analytical results and perform extensive numerical simulations in regimes with and without population growth. Finally, we present an illustrative comparison with two case studies, one comprising face-to-face encounters in a closed gathering, while the other one corresponding to social friendship ties from an online social network. (paper)

  20. The effects of online social networks on tacit knowledge transmission

    Science.gov (United States)

    Zhu, Hong-Miao; Zhang, Sheng-Tai; Jin, Zhen

    2016-01-01

    Due to the popular use of online social networks in today's world, how to propagate employees' tacit knowledge via online social networks has attracted managers' attention, which is critical to enhance the competitiveness of firms. In this paper, we propose a tacit knowledge transmission model on networks with even mixing based on the propagation property of tacit knowledge and the application of online social networks. We consider two routes of transmission, which are contact through online social networks and face-to-face physical contact, and derive the threshold that governs whether or not a kind of tacit knowledge can be shared in an organization with few initial employees who have acquired it. The impact of the degree distribution of the users' contact network on the transmission is investigated analytically. Some numerical simulations are presented to support the theoretical results. We perform the sensitivity analysis of the threshold in terms of the propagation parameters and confirm that online social networks contribute significantly to enhancing the transmission of tacit knowledge among employees.

  1. Synergistic effects in threshold models on networks

    Science.gov (United States)

    Juul, Jonas S.; Porter, Mason A.

    2018-01-01

    Network structure can have a significant impact on the propagation of diseases, memes, and information on social networks. Different types of spreading processes (and other dynamical processes) are affected by network architecture in different ways, and it is important to develop tractable models of spreading processes on networks to explore such issues. In this paper, we incorporate the idea of synergy into a two-state ("active" or "passive") threshold model of social influence on networks. Our model's update rule is deterministic, and the influence of each meme-carrying (i.e., active) neighbor can—depending on a parameter—either be enhanced or inhibited by an amount that depends on the number of active neighbors of a node. Such a synergistic system models social behavior in which the willingness to adopt either accelerates or saturates in a way that depends on the number of neighbors who have adopted that behavior. We illustrate that our model's synergy parameter has a crucial effect on system dynamics, as it determines whether degree-k nodes are possible or impossible to activate. We simulate synergistic meme spreading on both random-graph models and networks constructed from empirical data. Using a heterogeneous mean-field approximation, which we derive under the assumption that a network is locally tree-like, we are able to determine which synergy-parameter values allow degree-k nodes to be activated for many networks and for a broad family of synergistic models.

  2. Developmental evolution in social insects: regulatory networks from genes to societies.

    Science.gov (United States)

    Linksvayer, Timothy A; Fewell, Jennifer H; Gadau, Jürgen; Laubichler, Manfred D

    2012-05-01

    The evolution and development of complex phenotypes in social insect colonies, such as queen-worker dimorphism or division of labor, can, in our opinion, only be fully understood within an expanded mechanistic framework of Developmental Evolution. Conversely, social insects offer a fertile research area in which fundamental questions of Developmental Evolution can be addressed empirically. We review the concept of gene regulatory networks (GRNs) that aims to fully describe the battery of interacting genomic modules that are differentially expressed during the development of individual organisms. We discuss how distinct types of network models have been used to study different levels of biological organization in social insects, from GRNs to social networks. We propose that these hierarchical networks spanning different organizational levels from genes to societies should be integrated and incorporated into full GRN models to elucidate the evolutionary and developmental mechanisms underlying social insect phenotypes. Finally, we discuss prospects and approaches to achieve such an integration. © 2012 WILEY PERIODICALS, INC.

  3. Using Social Network Research in HRM

    DEFF Research Database (Denmark)

    Kaše, Robert; King, Zella; Minbaeva, Dana

    2013-01-01

    ; the impact of social networking sites on perceptions of relationships; and ethical issues in organizational network analysis, we propose specific suggestions to bring social network perspectives closer to HRM researchers and practitioners and rebalance our attention to people and to their relationships.......The article features a conversation between Rob Cross and Martin Kilduff about organizational network analysis in research and practice. It demonstrates the value of using social network perspectives in HRM. Drawing on the discussion about managing personal networks; managing the networks of others...

  4. Mobile social networking an innovative approach

    CERN Document Server

    Zhang, Daqing

    2014-01-01

    The use of contextually aware, pervasive, distributed computing, and sensor networks to bridge the gap between the physical and online worlds is the basis of mobile social networking. This book shows how applications can be built to provide mobile social networking, the research issues that need to be solved to enable this vision, and how mobile social networking can be used to provide computational intelligence that will improve daily life. With contributions from the fields of sociology, computer science, human-computer interaction and design, this book demonstrates how mobile social networks can be inferred from users' physical interactions both with the environment and with others, as well as how users behave around them and how their behavior differs on mobile vs. traditional online social networks.

  5. Social networks and alcohol use disorders: findings from a nationally representative sample

    Science.gov (United States)

    Mowbray, Orion; Quinn, Adam; Cranford, James A.

    2014-01-01

    Background While some argue that social network ties of individuals with alcohol use disorders (AUD) are robust, there is evidence to suggest that individuals with AUDs have few social network ties, which are a known risk factor for health and wellness. Objectives Social network ties to friends, family, co-workers and communities of individuals are compared among individuals with a past-year diagnosis of alcohol dependence or alcohol abuse to individuals with no lifetime diagnosis of AUD. Method Respondents from Wave 2 of the National Epidemiologic Survey on Alcohol Related Conditions (NESARC) were assessed for the presence of past-year alcohol dependence or past-year alcohol abuse, social network ties, sociodemographics and clinical characteristics. Results Bivariate analyses showed that both social network size and social network diversity was significantly smaller among individuals with alcohol dependence, compared to individuals with alcohol abuse or no AUD. When social and clinical factors related to AUD status were controlled, multinomial logistic models showed that social network diversity remained a significant predictor of AUD status, while social network size did not differ among AUD groups. Conclusion Social networks of individuals with AUD may be different than individuals with no AUD, but this claim is dependent on specific AUD diagnosis and how social networks are measured. PMID:24405256

  6. Staying Safe on Social Network Sites

    Science.gov (United States)

    ... Tips Security Tip (ST06-003) Staying Safe on Social Networking Sites Original release date: January 26, 2011 | Last revised: ... so you should take certain precautions. What are social networking sites? Social networking sites, sometimes referred to as "friend- ...

  7. One Health in social networks and social media.

    Science.gov (United States)

    Mekaru, S R; Brownstein, J S

    2014-08-01

    In the rapidly evolving world of social media, social networks, mobile applications and citizen science, online communities can develop organically and separately from larger or more established organisations. The One Health online community is experiencing expansion from both the bottom up and the top down. In this paper, the authors review social media's strengths and weaknesses, earlier work examining Internet resources for One Health, the current state of One Health in social media (e.g. Facebook, Twitter, YouTube) and online social networking sites (e.g. LinkedIn and ResearchGate), as well as social media in One Health-related citizen science projects. While One Health has a fairly strong presence on websites, its social media presence is more limited and has an uneven geographic distribution. In work following the Stone Mountain Meeting,the One Health Global Network Task Force Report recommended the creation of an online community of practice. Professional social networks as well as the strategic use of social media should be employed in this effort. Finally, One Health-related research projects using volunteers (citizen science) often use social media to enhance their recruitment. Including these researchers in a community of practitioners would take full advantage of their existing social media presence. In conclusion, the interactive nature of social media, combined with increasing global Internet access, provides the One Health community with opportunities to meaningfully expand their community and promote their message.

  8. Social disadvantage and borderline personality disorder: A study of social networks.

    Science.gov (United States)

    Beeney, Joseph E; Hallquist, Michael N; Clifton, Allan D; Lazarus, Sophie A; Pilkonis, Paul A

    2018-01-01

    Examining differences in social integration, social support, and relationship characteristics in social networks may be critical for understanding the character and costs of the social difficulties experienced of borderline personality disorder (BPD). We conducted an ego-based (self-reported, individual) social network analysis of 142 participants recruited from clinical and community sources. Each participant listed the 30 most significant people (called alters) in their social network, then rated each alter in terms of amount of contact, social support, attachment strength and negative interactions. In addition, measures of social integration were determined using participant's report of the connection between people in their networks. BPD was associated with poorer social support, more frequent negative interactions, and less social integration. Examination of alter-by-BPD interactions indicated that whereas participants with low BPD symptoms had close relationships with people with high centrality within their networks, participants with high BPD symptoms had their closest relationships with people less central to their networks. The results suggest that individuals with BPD are at a social disadvantage: Those with whom they are most closely linked (including romantic partners) are less socially connected (i.e., less central) within their social network. (PsycINFO Database Record (c) 2018 APA, all rights reserved).

  9. Coevolutionary modeling in network formation

    KAUST Repository

    Al-Shyoukh, Ibrahim

    2014-12-03

    Network coevolution, the process of network topology evolution in feedback with dynamical processes over the network nodes, is a common feature of many engineered and natural networks. In such settings, the change in network topology occurs at a comparable time scale to nodal dynamics. Coevolutionary modeling offers the possibility to better understand how and why network structures emerge. For example, social networks can exhibit a variety of structures, ranging from almost uniform to scale-free degree distributions. While current models of network formation can reproduce these structures, coevolutionary modeling can offer a better understanding of the underlying dynamics. This paper presents an overview of recent work on coevolutionary models of network formation, with an emphasis on the following three settings: (i) dynamic flow of benefits and costs, (ii) transient link establishment costs, and (iii) latent preferential attachment.

  10. Coevolutionary modeling in network formation

    KAUST Repository

    Al-Shyoukh, Ibrahim; Chasparis, Georgios; Shamma, Jeff S.

    2014-01-01

    Network coevolution, the process of network topology evolution in feedback with dynamical processes over the network nodes, is a common feature of many engineered and natural networks. In such settings, the change in network topology occurs at a comparable time scale to nodal dynamics. Coevolutionary modeling offers the possibility to better understand how and why network structures emerge. For example, social networks can exhibit a variety of structures, ranging from almost uniform to scale-free degree distributions. While current models of network formation can reproduce these structures, coevolutionary modeling can offer a better understanding of the underlying dynamics. This paper presents an overview of recent work on coevolutionary models of network formation, with an emphasis on the following three settings: (i) dynamic flow of benefits and costs, (ii) transient link establishment costs, and (iii) latent preferential attachment.

  11. Using Social Network Analysis to Investigate Positive EOL Communication.

    Science.gov (United States)

    Xu, Jiayun; Yang, Rumei; Wilson, Andrew; Reblin, Maija; Clayton, Margaret F; Ellington, Lee

    2018-04-30

    End of life (EOL) communication is a complex process involving the whole family and multiple care providers. Applications of analysis techniques that account for communication beyond the patient and patient/provider, will improve clinical understanding of EOL communication. To introduce the use of social network analysis to EOL communication data, and to provide an example of applying social network analysis to home hospice interactions. We provide a description of social network analysis using social network analysis to model communication patterns during home hospice nursing visits. We describe three social network attributes (i.e. magnitude, directionality, and reciprocity) in the expression of positive emotion among hospice nurses, family caregivers, and hospice cancer patients. Differences in communication structure by primary family caregiver gender and across time were also examined. Magnitude (frequency) in the expression of positive emotion occurred most often between nurses and caregivers or nurses and patients. Female caregivers directed more positive emotion to nurses, and nurses directed more positive emotion to other family caregivers when the primary family caregiver was male. Reciprocity (mutuality) in positive emotion declined towards day of death, but increased on day of actual patient death. There was variation in reciprocity by the type of positive emotion expressed. Our example demonstrates that social network analysis can be used to better understand the process of EOL communication. Social network analysis can be expanded to other areas of EOL research, such as EOL decision-making and health care teamwork. Copyright © 2018. Published by Elsevier Inc.

  12. Predicting tax avoidance by means of social network analytics

    NARCIS (Netherlands)

    Jasmien, Lismont; Cardinaels, Eddy; Bruynseels, L.M.L.; De Groote, Sander; Baesens, B.; Lemahieu, W.; Vanthienen, J.

    This study predicts tax avoidance by means of social network analytics. We extend previous literature by being the first to build a predictive model including a larger variation of network features. We construct a network of firms connected through shared board membership. Then, we apply three

  13. Social multimedia signals a signal processing approach to social network phenomena

    CERN Document Server

    Roy, Suman Deb

    2014-01-01

    This book provides a comprehensive coverage of the state-of-the-art in understanding media popularity and trends in online social networks through social multimedia signals. With insights from the study of popularity and sharing patterns of online media, trend spread in social media, social network analysis for multimedia and visualizing diffusion of media in online social networks. In particular, the book will address the following important issues: Understanding social network phenomena from a signal processing point of view; The existence and popularity of multimedia as shared and social me

  14. Conformity-based cooperation in online social networks: The effect of heterogeneous social influence

    International Nuclear Information System (INIS)

    Xu, Bo; Wang, Jianwei; Zhang, Xuejun

    2015-01-01

    This paper extends the conformity model by introducing heterogeneous social influence into the analysis. We associate the influence of a player in the network with its degree centrality assuming that players of higher degree exhibit more social influence on its neighbors. The results show that the equilibrium level of cooperators can be dramatically enhanced if the conformity-driven players are preferentially influenced by neighbors of higher degree. We attribute this finding to two elementary mechanisms in the evolutionary process: (1) degree-based social influence facilitates the formation of strategic clusters around hubs; and (2) payoff-heterogeneity between cooperative clusters and defective clusters contributes to the promotion of cooperation. This research reveals the important role of heterogeneous social influence on the emergence of cooperation in social networks.

  15. From social network (centralized vs. decentralized) to collective decision-making (unshared vs. shared consensus).

    Science.gov (United States)

    Sueur, Cédric; Deneubourg, Jean-Louis; Petit, Odile

    2012-01-01

    Relationships we have with our friends, family, or colleagues influence our personal decisions, as well as decisions we make together with others. As in human beings, despotism and egalitarian societies seem to also exist in animals. While studies have shown that social networks constrain many phenomena from amoebae to primates, we still do not know how consensus emerges from the properties of social networks in many biological systems. We created artificial social networks that represent the continuum from centralized to decentralized organization and used an agent-based model to make predictions about the patterns of consensus and collective movements we observed according to the social network. These theoretical results showed that different social networks and especially contrasted ones--star network vs. equal network--led to totally different patterns. Our model showed that, by moving from a centralized network to a decentralized one, the central individual seemed to lose its leadership in the collective movement's decisions. We, therefore, showed a link between the type of social network and the resulting consensus. By comparing our theoretical data with data on five groups of primates, we confirmed that this relationship between social network and consensus also appears to exist in animal societies.

  16. Evolution of the social network of scientific collaborations

    Science.gov (United States)

    Barabási, A. L.; Jeong, H.; Néda, Z.; Ravasz, E.; Schubert, A.; Vicsek, T.

    2002-08-01

    The co-authorship network of scientists represents a prototype of complex evolving networks. In addition, it offers one of the most extensive database to date on social networks. By mapping the electronic database containing all relevant journals in mathematics and neuro-science for an 8-year period (1991-98), we infer the dynamic and the structural mechanisms that govern the evolution and topology of this complex system. Three complementary approaches allow us to obtain a detailed characterization. First, empirical measurements allow us to uncover the topological measures that characterize the network at a given moment, as well as the time evolution of these quantities. The results indicate that the network is scale-free, and that the network evolution is governed by preferential attachment, affecting both internal and external links. However, in contrast with most model predictions the average degree increases in time, and the node separation decreases. Second, we propose a simple model that captures the network's time evolution. In some limits the model can be solved analytically, predicting a two-regime scaling in agreement with the measurements. Third, numerical simulations are used to uncover the behavior of quantities that could not be predicted analytically. The combined numerical and analytical results underline the important role internal links play in determining the observed scaling behavior and network topology. The results and methodologies developed in the context of the co-authorship network could be useful for a systematic study of other complex evolving networks as well, such as the world wide web, Internet, or other social networks.

  17. Factors Enabling Information Propagation in a Social Network Site

    DEFF Research Database (Denmark)

    Magnani, Matteo; Montesi, Danilo; Rossi, Luca

    2013-01-01

    A relevant feature of Social Network Sites is their ability to propagate units of information and create large distributed conversations. This phenomenon is particularly relevant because of the speed of information propagation, which is known to be much faster than within traditional media......, and because of the very large amount of people that can potentially be exposed to information items. While many general formal models of network propagation have been developed in different research fields, in this chapter we present the result of an empirical study on a Large Social Database (LSD) aimed...... at measuring specific socio-technical factors enabling information spreading in Social Network Sites....

  18. The Possibilities of Network Sociality

    Science.gov (United States)

    Willson, Michele

    Technologically networked social forms are broad, extensive and in demand. The rapid development and growth of web 2.0, or the social web, is evidence of the need and indeed hunger for social connectivity: people are searching for many and varied ways of enacting being-together. However, the ways in which we think of, research and write about network(ed) sociality are relatively recent and arguably restricted, warranting further critique and development. This article attempts to do several things: it raises questions about the types of sociality enacted in contemporary techno-society; critically explores the notion of the networked individual and the focus on the individual evident in much of the technology and sociality literature and asks questions about the place of the social in these discussions. It argues for a more well-balanced and multilevelled approach to questions of sociality in networked societies. The article starts from the position that possibilities enabled/afforded by the technologies we have in place have an effect upon the ways in which we understand being in the world together and our possible actions and futures. These possibilities are more than simply supplementary; in many ways they are transformative. The ways in which we grapple with these questions reveals as much about our understandings of sociality as it does about the technologies themselves.

  19. Transaction costs and social networks in productivity measurement

    DEFF Research Database (Denmark)

    Henningsen, Geraldine; Henningsen, Arne; Henning, Christian H. C. A.

    2015-01-01

    and support. Hence, we use measures of a firm’s access to social networks as a proxy for the transaction costs the firm faces. We develop a microeconomic production model that takes into account transaction costs and networks. Using a data set of 384 Polish farms, we empirically estimate this model......We argue that in the presence of transaction costs, observed productivity measures may in many cases understate the true productivity, as production data seldom distinguish between resources entering the production process and resources of a similar type that are sacrificed for transaction costs....... Hence, both the absolute productivity measures and, more importantly, the productivity ranking will be distorted. A major driver of transaction costs is poor access to information and contract enforcement assistance. Social networks often catalyse information exchange as well as generate trust...

  20. An Introduction to Models of Online Peer-to-Peer Social Networking

    CERN Document Server

    Kesidis, George

    2010-01-01

    This book concerns peer-to-peer applications and mechanisms operating on the Internet, particularly those that are not fully automated and involve significant human interaction. So, the realm of interest is the intersection of distributed systems and online social networking. Generally, simple models are described to clarify the ideas. Beginning with short overviews of caching, graph theory and game theory, we cover the basic ideas of structured and unstructured search. We then describe a simple framework for reputations and for iterated referrals and consensus. This framework is applied to a

  1. A Game Theoretic Approach for Modeling Privacy Settings of an Online Social Network

    Directory of Open Access Journals (Sweden)

    Jundong Chen

    2014-05-01

    Full Text Available Users of online social networks often adjust their privacy settings to control how much information on their profiles is accessible to other users of the networks. While a variety of factors have been shown to affect the privacy strategies of these users, very little work has been done in analyzing how these factors influence each other and collectively contribute towards the users’ privacy strategies. In this paper, we analyze the influence of attribute importance, benefit, risk and network topology on the users’ attribute disclosure behavior by introducing a weighted evolutionary game model. Results show that: irrespective of risk, users aremore likely to reveal theirmost important attributes than their least important attributes; when the users’ range of influence is increased, the risk factor plays a smaller role in attribute disclosure; the network topology exhibits a considerable effect on the privacy in an environment with risk.

  2. Social network analysis shows direct evidence for social transmission of tool use in wild chimpanzees.

    Directory of Open Access Journals (Sweden)

    Catherine Hobaiter

    2014-09-01

    Full Text Available Social network analysis methods have made it possible to test whether novel behaviors in animals spread through individual or social learning. To date, however, social network analysis of wild populations has been limited to static models that cannot precisely reflect the dynamics of learning, for instance, the impact of multiple observations across time. Here, we present a novel dynamic version of network analysis that is capable of capturing temporal aspects of acquisition--that is, how successive observations by an individual influence its acquisition of the novel behavior. We apply this model to studying the spread of two novel tool-use variants, "moss-sponging" and "leaf-sponge re-use," in the Sonso chimpanzee community of Budongo Forest, Uganda. Chimpanzees are widely considered the most "cultural" of all animal species, with 39 behaviors suspected as socially acquired, most of them in the domain of tool-use. The cultural hypothesis is supported by experimental data from captive chimpanzees and a range of observational data. However, for wild groups, there is still no direct experimental evidence for social learning, nor has there been any direct observation of social diffusion of behavioral innovations. Here, we tested both a static and a dynamic network model and found strong evidence that diffusion patterns of moss-sponging, but not leaf-sponge re-use, were significantly better explained by social than individual learning. The most conservative estimate of social transmission accounted for 85% of observed events, with an estimated 15-fold increase in learning rate for each time a novice observed an informed individual moss-sponging. We conclude that group-specific behavioral variants in wild chimpanzees can be socially learned, adding to the evidence that this prerequisite for culture originated in a common ancestor of great apes and humans, long before the advent of modern humans.

  3. Social network analysis shows direct evidence for social transmission of tool use in wild chimpanzees.

    Science.gov (United States)

    Hobaiter, Catherine; Poisot, Timothée; Zuberbühler, Klaus; Hoppitt, William; Gruber, Thibaud

    2014-09-01

    Social network analysis methods have made it possible to test whether novel behaviors in animals spread through individual or social learning. To date, however, social network analysis of wild populations has been limited to static models that cannot precisely reflect the dynamics of learning, for instance, the impact of multiple observations across time. Here, we present a novel dynamic version of network analysis that is capable of capturing temporal aspects of acquisition--that is, how successive observations by an individual influence its acquisition of the novel behavior. We apply this model to studying the spread of two novel tool-use variants, "moss-sponging" and "leaf-sponge re-use," in the Sonso chimpanzee community of Budongo Forest, Uganda. Chimpanzees are widely considered the most "cultural" of all animal species, with 39 behaviors suspected as socially acquired, most of them in the domain of tool-use. The cultural hypothesis is supported by experimental data from captive chimpanzees and a range of observational data. However, for wild groups, there is still no direct experimental evidence for social learning, nor has there been any direct observation of social diffusion of behavioral innovations. Here, we tested both a static and a dynamic network model and found strong evidence that diffusion patterns of moss-sponging, but not leaf-sponge re-use, were significantly better explained by social than individual learning. The most conservative estimate of social transmission accounted for 85% of observed events, with an estimated 15-fold increase in learning rate for each time a novice observed an informed individual moss-sponging. We conclude that group-specific behavioral variants in wild chimpanzees can be socially learned, adding to the evidence that this prerequisite for culture originated in a common ancestor of great apes and humans, long before the advent of modern humans.

  4. Social Rewards and Social Networks in the Human Brain.

    Science.gov (United States)

    Fareri, Dominic S; Delgado, Mauricio R

    2014-08-01

    The rapid development of social media and social networking sites in human society within the past decade has brought about an increased focus on the value of social relationships and being connected with others. Research suggests that we pursue socially valued or rewarding outcomes-approval, acceptance, reciprocity-as a means toward learning about others and fulfilling social needs of forming meaningful relationships. Focusing largely on recent advances in the human neuroimaging literature, we review findings highlighting the neural circuitry and processes that underlie pursuit of valued rewarding outcomes across non-social and social domains. We additionally discuss emerging human neuroimaging evidence supporting the idea that social rewards provide a gateway to establishing relationships and forming social networks. Characterizing the link between social network, brain, and behavior can potentially identify contributing factors to maladaptive influences on decision making within social situations. © The Author(s) 2014.

  5. From biological and social network metaphors to coupled bio-social wireless networks

    Science.gov (United States)

    Barrett, Christopher L.; Eubank, Stephen; Anil Kumar, V.S.; Marathe, Madhav V.

    2010-01-01

    Biological and social analogies have been long applied to complex systems. Inspiration has been drawn from biological solutions to solve problems in engineering products and systems, ranging from Velcro to camouflage to robotics to adaptive and learning computing methods. In this paper, we present an overview of recent advances in understanding biological systems as networks and use this understanding to design and analyse wireless communication networks. We expand on two applications, namely cognitive sensing and control and wireless epidemiology. We discuss how our work in these two applications is motivated by biological metaphors. We believe that recent advances in computing and communications coupled with advances in health and social sciences raise the possibility of studying coupled bio-social communication networks. We argue that we can better utilise the advances in our understanding of one class of networks to better our understanding of the other. PMID:21643462

  6. Mathematical modelling of complex contagion on clustered networks

    Science.gov (United States)

    O'sullivan, David J.; O'Keeffe, Gary; Fennell, Peter; Gleeson, James

    2015-09-01

    The spreading of behavior, such as the adoption of a new innovation, is influenced bythe structure of social networks that interconnect the population. In the experiments of Centola (Science, 2010), adoption of new behavior was shown to spread further and faster across clustered-lattice networks than across corresponding random networks. This implies that the “complex contagion” effects of social reinforcement are important in such diffusion, in contrast to “simple” contagion models of disease-spread which predict that epidemics would grow more efficiently on random networks than on clustered networks. To accurately model complex contagion on clustered networks remains a challenge because the usual assumptions (e.g. of mean-field theory) regarding tree-like networks are invalidated by the presence of triangles in the network; the triangles are, however, crucial to the social reinforcement mechanism, which posits an increased probability of a person adopting behavior that has been adopted by two or more neighbors. In this paper we modify the analytical approach that was introduced by Hebert-Dufresne et al. (Phys. Rev. E, 2010), to study disease-spread on clustered networks. We show how the approximation method can be adapted to a complex contagion model, and confirm the accuracy of the method with numerical simulations. The analytical results of the model enable us to quantify the level of social reinforcement that is required to observe—as in Centola’s experiments—faster diffusion on clustered topologies than on random networks.

  7. Mathematical modelling of complex contagion on clustered networks

    Directory of Open Access Journals (Sweden)

    David J. P. O'Sullivan

    2015-09-01

    Full Text Available The spreading of behavior, such as the adoption of a new innovation, is influenced bythe structure of social networks that interconnect the population. In the experiments of Centola (Science, 2010, adoption of new behavior was shown to spread further and faster across clustered-lattice networks than across corresponding random networks. This implies that the complex contagion effects of social reinforcement are important in such diffusion, in contrast to simple contagion models of disease-spread which predict that epidemics would grow more efficiently on random networks than on clustered networks. To accurately model complex contagion on clustered networks remains a challenge because the usual assumptions (e.g. of mean-field theory regarding tree-like networks are invalidated by the presence of triangles in the network; the triangles are, however, crucial to the social reinforcement mechanism, which posits an increased probability of a person adopting behavior that has been adopted by two or more neighbors. In this paper we modify the analytical approach that was introduced by Hebert-Dufresne et al. (Phys. Rev. E, 2010, to study disease-spread on clustered networks. We show how the approximation method can be adapted to a complex contagion model, and confirm the accuracy of the method with numerical simulations. The analytical results of the model enable us to quantify the level of social reinforcement that is required to observe—as in Centola’s experiments—faster diffusion on clustered topologies than on random networks.

  8. A meta-analysis of social networking online and social capital

    NARCIS (Netherlands)

    Liu, Dong; Ainsworth, Sarah E.; Baumeister, Roy F.

    2016-01-01

    Social networking sites offer new avenues for interpersonal communication that may enable people to build social capital. The meta-analyses reported in this paper evaluated the relationship between social network site (SNS) use and 2 types of social capital: bridging social capital and bonding

  9. Leverage Between the Buffering Effect and the Bystander Effect in Social Networking.

    Science.gov (United States)

    Chiu, Yu-Ping; Chang, Shu-Chen

    2015-08-01

    This study examined encouraged and inhibited social feedback behaviors based on the theories of the buffering effect and the bystander effect. A system program was used to collect personal data and social feedback from a Facebook data set to test the research model. The results revealed that the buffering effect induced a positive relationship between social network size and feedback gained from friends when people's social network size was under a certain cognitive constraint. For people with a social network size that exceeds this cognitive constraint, the bystander effect may occur, in which having more friends may inhibit social feedback. In this study, two social psychological theories were applied to explain social feedback behavior on Facebook, and it was determined that social network size and social feedback exhibited no consistent linear relationship.

  10. Use of social network sites and instant messaging does not lead to increased offline social network size, or to emotionally closer relationships with offline network members.

    Science.gov (United States)

    Pollet, Thomas V; Roberts, Sam G B; Dunbar, Robin I M

    2011-04-01

    The effect of Internet use on social relationships is still a matter of intense debate. This study examined the relationships between use of social media (instant messaging and social network sites), network size, and emotional closeness in a sample of 117 individuals aged 18 to 63 years old. Time spent using social media was associated with a larger number of online social network "friends." However, time spent using social media was not associated with larger offline networks, or feeling emotionally closer to offline network members. Further, those that used social media, as compared to non-users of social media, did not have larger offline networks, and were not emotionally closer to offline network members. These results highlight the importance of considering potential time and cognitive constraints on offline social networks when examining the impact of social media use on social relationships.

  11. Leveraging social networks for understanding the evolution of epidemics

    Science.gov (United States)

    2011-01-01

    Background To understand how infectious agents disseminate throughout a population it is essential to capture the social model in a realistic manner. This paper presents a novel approach to modeling the propagation of the influenza virus throughout a realistic interconnection network based on actual individual interactions which we extract from online social networks. The advantage is that these networks can be extracted from existing sources which faithfully record interactions between people in their natural environment. We additionally allow modeling the characteristics of each individual as well as customizing his daily interaction patterns by making them time-dependent. Our purpose is to understand how the infection spreads depending on the structure of the contact network and the individuals who introduce the infection in the population. This would help public health authorities to respond more efficiently to epidemics. Results We implement a scalable, fully distributed simulator and validate the epidemic model by comparing the simulation results against the data in the 2004-2005 New York State Department of Health Report (NYSDOH), with similar temporal distribution results for the number of infected individuals. We analyze the impact of different types of connection models on the virus propagation. Lastly, we analyze and compare the effects of adopting several different vaccination policies, some of them based on individual characteristics -such as age- while others targeting the super-connectors in the social model. Conclusions This paper presents an approach to modeling the propagation of the influenza virus via a realistic social model based on actual individual interactions extracted from online social networks. We implemented a scalable, fully distributed simulator and we analyzed both the dissemination of the infection and the effect of different vaccination policies on the progress of the epidemics. The epidemic values predicted by our simulator match

  12. Leveraging social networks for understanding the evolution of epidemics

    Directory of Open Access Journals (Sweden)

    Martín Gonzalo

    2011-12-01

    Full Text Available Abstract Background To understand how infectious agents disseminate throughout a population it is essential to capture the social model in a realistic manner. This paper presents a novel approach to modeling the propagation of the influenza virus throughout a realistic interconnection network based on actual individual interactions which we extract from online social networks. The advantage is that these networks can be extracted from existing sources which faithfully record interactions between people in their natural environment. We additionally allow modeling the characteristics of each individual as well as customizing his daily interaction patterns by making them time-dependent. Our purpose is to understand how the infection spreads depending on the structure of the contact network and the individuals who introduce the infection in the population. This would help public health authorities to respond more efficiently to epidemics. Results We implement a scalable, fully distributed simulator and validate the epidemic model by comparing the simulation results against the data in the 2004-2005 New York State Department of Health Report (NYSDOH, with similar temporal distribution results for the number of infected individuals. We analyze the impact of different types of connection models on the virus propagation. Lastly, we analyze and compare the effects of adopting several different vaccination policies, some of them based on individual characteristics -such as age- while others targeting the super-connectors in the social model. Conclusions This paper presents an approach to modeling the propagation of the influenza virus via a realistic social model based on actual individual interactions extracted from online social networks. We implemented a scalable, fully distributed simulator and we analyzed both the dissemination of the infection and the effect of different vaccination policies on the progress of the epidemics. The epidemic values

  13. Evolution of Cooperation in Adaptive Social Networks

    Science.gov (United States)

    Segbroeck, Sven Van; Santos, Francisco C.; Traulsen, Arne; Lenaerts, Tom; Pacheco, Jorge M.

    Humans are organized in societies, a phenomenon that would never have been possible without the evolution of cooperative behavior. Several mechanisms that foster this evolution have been unraveled over the years, with population structure as a prominent promoter of cooperation. Modern networks of exchange and cooperation are, however, becoming increasingly volatile, and less and less based on long-term stable structure. Here, we address how this change of paradigm aspects the evolution of cooperation. We discuss analytical and numerical models in which individuals can break social ties and create new ones. Interactions are modeled as two-player dilemmas of cooperation. Once a link between two individuals has formed, the productivity of this link is evaluated. Links can be broken off at different rates. This individual capacity of forming new links or severing inconvenient ones can effectively change the nature of the game. We address random formation of new links and local linking rules as well as different individual capacities to maintain social interactions. We conclude by discussing how adaptive social networks can become an important step towards more realistic models of cultural dynamics.

  14. SOCIAL NETWORKS AND INTERPERSONAL COMMUNICATION

    Directory of Open Access Journals (Sweden)

    Veronica GHEORGHIȚĂ

    2014-11-01

    Full Text Available Social networks visible influence people's ability to interact and communicate. Extending social circles by establishing virtual links involves a number of positive aspects such as: instant access to options for interaction, sharing of information to large communities of people, intensification of acts of communication, high levels of feedback and trust with people with whom we communicate. On the other hand, social networks adversely affects communication by decreasing the interaction face to face, by imposing superficial communications experiences, grammatical and spelling erosion of the language. Therefore, the study aims to capture the spread of social networks, their use and impact on interpersonal communication. More specifically, they look for the answer to the question: what is the nature of interpersonal communication that is found on social networking sites: personal, emotional, private or shared, informal, and public?

  15. Undermining and Strengthening Social Networks through Network Modification

    Science.gov (United States)

    Mellon, Jonathan; Yoder, Jordan; Evans, Daniel

    2016-10-01

    Social networks have well documented effects at the individual and aggregate level. Consequently it is often useful to understand how an attempt to influence a network will change its structure and consequently achieve other goals. We develop a framework for network modification that allows for arbitrary objective functions, types of modification (e.g. edge weight addition, edge weight removal, node removal, and covariate value change), and recovery mechanisms (i.e. how a network responds to interventions). The framework outlined in this paper helps both to situate the existing work on network interventions but also opens up many new possibilities for intervening in networks. In particular use two case studies to highlight the potential impact of empirically calibrating the objective function and network recovery mechanisms as well as showing how interventions beyond node removal can be optimised. First, we simulate an optimal removal of nodes from the Noordin terrorist network in order to reduce the expected number of attacks (based on empirically predicting the terrorist collaboration network from multiple types of network ties). Second, we simulate optimally strengthening ties within entrepreneurial ecosystems in six developing countries. In both cases we estimate ERGM models to simulate how a network will endogenously evolve after intervention.

  16. A novel game theoretic approach for modeling competitive information diffusion in social networks with heterogeneous nodes

    Science.gov (United States)

    Agha Mohammad Ali Kermani, Mehrdad; Fatemi Ardestani, Seyed Farshad; Aliahmadi, Alireza; Barzinpour, Farnaz

    2017-01-01

    Influence maximization deals with identification of the most influential nodes in a social network given an influence model. In this paper, a game theoretic framework is developed that models a competitive influence maximization problem. A novel competitive influence model is additionally proposed that incorporates user heterogeneity, message content, and network structure. The proposed game-theoretic model is solved using Nash Equilibrium in a real-world dataset. It is shown that none of the well-known strategies are stable and at least one player has the incentive to deviate from the proposed strategy. Moreover, violation of Nash equilibrium strategy by each player leads to their reduced payoff. Contrary to previous works, our results demonstrate that graph topology, as well as the nodes' sociability and initial tendency measures have an effect on the determination of the influential node in the network.

  17. The importance of including dynamic social networks when modeling epidemics of airborne infections: does increasing complexity increase accuracy?

    Science.gov (United States)

    Blower, Sally; Go, Myong-Hyun

    2011-07-19

    Mathematical models are useful tools for understanding and predicting epidemics. A recent innovative modeling study by Stehle and colleagues addressed the issue of how complex models need to be to ensure accuracy. The authors collected data on face-to-face contacts during a two-day conference. They then constructed a series of dynamic social contact networks, each of which was used to model an epidemic generated by a fast-spreading airborne pathogen. Intriguingly, Stehle and colleagues found that increasing model complexity did not always increase accuracy. Specifically, the most detailed contact network and a simplified version of this network generated very similar results. These results are extremely interesting and require further exploration to determine their generalizability.

  18. HIV/AIDS, social capital, and online social networks.

    Science.gov (United States)

    Drushel, Bruce E

    2013-01-01

    The prospects for online social networks as sites of information-gathering and affiliation for persons with AIDS and others concerned about HIV/AIDS not only represent the latest development in a trend toward circumventing traditional media and official information sources, but also may offer hope for a revitalization of HIV/AIDS discourse in the public sphere. This article provides an overview of three decades of information-seeking on the pandemic and its social and personal implications, as well as case studies of three examples of social networking surrounding HIV/AIDS. It finds preliminary evidence of the formation of strong and weak ties as described in Social Network Theory and suggests that the online accumulation of social capital by opinion leaders could facilitate dissemination of messages on HIV/AIDS awareness and testing.

  19. Variability in personality expression across contexts: a social network approach.

    Science.gov (United States)

    Clifton, Allan

    2014-04-01

    The current research investigated how the contextual expression of personality differs across interpersonal relationships. Two related studies were conducted with college samples (Study 1: N = 52, 38 female; Study 2: N = 111, 72 female). Participants in each study completed a five-factor measure of personality and constructed a social network detailing their 30 most important relationships. Participants used a brief Five-Factor Model scale to rate their personality as they experience it when with each person in their social network. Multiple informants selected from each social network then rated the target participant's personality (Study 1: N = 227, Study 2: N = 777). Contextual personality ratings demonstrated incremental validity beyond standard global self-report in predicting specific informants' perceptions. Variability in these contextualized personality ratings was predicted by the position of the other individuals within the social network. Across both studies, participants reported being more extraverted and neurotic, and less conscientious, with more central members of their social networks. Dyadic social network-based assessments of personality provide incremental validity in understanding personality, revealing dynamic patterns of personality variability unobservable with standard assessment techniques. © 2013 Wiley Periodicals, Inc.

  20. Quantifying Users' Interconnectedness in Online Social Networks - An Indispensible Step for Economic Valuation

    Science.gov (United States)

    Gneiser, Martin; Heidemann, Julia; Klier, Mathias; Landherr, Andrea; Probst, Florian

    Online social networks have been gaining increasing economic importance in light of the rising number of their users. Numerous recent acquisitions priced at enormous amounts have illustrated this development and revealed the need for adequate business valuation models. The value of an online social network is largely determined by the value of its users, the relationships between these users, and the resulting network effects. Therefore, the interconnectedness of a user within the network has to be considered explicitly to get a reasonable estimate for the economic value. Established standard business valuation models, however, do not sufficiently take these aspects into account. Thus, we propose a measure based on the PageRank-algorithm to quantify users’ interconnectedness in an online social network. This is a first but indispensible step towards an adequate economic valuation of online social networks.

  1. Social Networks and Technology Adoption

    OpenAIRE

    Hogset, Heidi

    2005-01-01

    This study analyzes social network effects on Kenyan smallholders' decision to adopt improved natural resource management techniques. These effects are decomposed into effects from social influence and learning through networks (strong ties), group effects, weak ties effects, informal finance, and conflicts arising from technological externalities, controlling for non-network effects.

  2. Gender roles in social network sites from generation Y

    Directory of Open Access Journals (Sweden)

    F. Javier Rondan-Cataluña

    2017-12-01

    Full Text Available One of the fundamental and most commonly used communication tools by the generation Y or Millennials are online social networks. The first objective of this study is to model the effects that exercise social participation, community integration and trust in community satisfaction, as an antecedent of routinization. Besides, we propose as a second objective checking if gender roles proposed to underlie the different behaviors that develop social network users. An empirical study was carried out on a sample of 1,448 undergraduate students that are SNS users from Generation Y. First, we applied a structural equation modeling approach to test the proposed model. Second, we followed a methodology using a scale of masculinity and femininity to categorize the sample obtaining three groups: feminine, masculine, and androgynous.

  3. Social networks, social support and psychiatric symptoms: social determinants and associations within a multicultural community population.

    Science.gov (United States)

    Smyth, Natasha; Siriwardhana, Chesmal; Hotopf, Matthew; Hatch, Stephani L

    2015-07-01

    Little is known about how social networks and social support are distributed within diverse communities and how different types of each are associated with a range of psychiatric symptoms. This study aims to address such shortcomings by: (1) describing the demographic and socioeconomic characteristics of social networks and social support in a multicultural population and (2) examining how each is associated with multiple mental health outcomes. Data is drawn from the South East London Community Health Study; a cross-sectional study of 1,698 adults conducted between 2008 and 2010. The findings demonstrate variation in social networks and social support by socio-demographic factors. Ethnic minority groups reported larger family networks but less perceived instrumental support. Older individuals and migrant groups reported lower levels of particular network and support types. Individuals from lower socioeconomic groups tended to report less social networks and support across the indicators measured. Perceived emotional and instrumental support, family and friend network size emerged as protective factors for common mental disorder, personality dysfunction and psychotic experiences. In contrast, both social networks and social support appear less relevant for hazardous alcohol use. The findings both confirm established knowledge that social networks and social support exert differential effects on mental health and furthermore suggest that the particular type of social support may be important. In contrast, different types of social network appear to impact upon poor mental health in a more uniform way. Future psychosocial strategies promoting mental health should consider which social groups are vulnerable to reduced social networks and poor social support and which diagnostic groups may benefit most.

  4. Understanding Social Networks: Theories, Concepts, and Findings

    Science.gov (United States)

    Kadushin, Charles

    2012-01-01

    Despite the swift spread of social network concepts and their applications and the rising use of network analysis in social science, there is no book that provides a thorough general introduction for the serious reader. "Understanding Social Networks" fills that gap by explaining the big ideas that underlie the social network phenomenon.…

  5. Social networks in the history of innovation and invention

    CERN Document Server

    Moon, Francis C

    2014-01-01

    This book integrates history of science and technology with modern social network theory. Using examples from the history of machines, as well as case studies from wireless, radio and chaos theory, the author challenges the genius model of invention. Network analysis concepts are presented to demonstrate the societal nature of invention in areas such as steam power, internal combustion engines, early aviation, air conditioning and more. Using modern measures of network theory, the author demonstrates that the social networks of invention from the 19th and early 20th centuries have similar characteristics to modern 21st C networks such as the World Wide Web. The book provides evidence that exponential growth in technical innovation is linked to the growth of historical innovation networks.

  6. Improving Family Forest Knowledge Transfer through Social Network Analysis

    Science.gov (United States)

    Gorczyca, Erika L.; Lyons, Patrick W.; Leahy, Jessica E.; Johnson, Teresa R.; Straub, Crista L.

    2012-01-01

    To better engage Maine's family forest landowners our study used social network analysis: a computational social science method for identifying stakeholders, evaluating models of engagement, and targeting areas for enhanced partnerships. Interviews with researchers associated with a research center were conducted to identify how social network…

  7. Mapping social networks in software process improvement

    DEFF Research Database (Denmark)

    Tjørnehøj, Gitte; Nielsen, Peter Axel

    2005-01-01

    Software process improvement in small, agile organizations is often problematic. Model-based approaches seem to overlook problems. We have been seeking an alternative approach to overcome this through action research. Here we report on a piece of action research from which we developed an approach...... to map social networks and suggest how it can be used in software process improvement. We applied the mapping approach in a small software company to support the realization of new ways of improving software processes. The mapping approach was found useful in improving social networks, and thus furthers...... software process improvement....

  8. Your Health Buddies Matter: Preferential Selection and Social Influence on Weight Management in an Online Health Social Network.

    Science.gov (United States)

    Meng, Jingbo

    2016-12-01

    A growing number of online social networks are designed with the intention to promote health by providing virtual space wherein individuals can seek and share information and support with similar others. Research has shown that real-world social networks have a significant influence on one's health behavior and outcomes. However, there is a dearth of studies on how individuals form social networks in virtual space and whether such online social networks exert any impact on individuals' health outcomes. Built on the Multi-Theoretical Multilevel (MTML) framework and drawing from literature on social influence, this study examined the mechanisms underlying the formation of an online health social network and empirically tested social influence on individual health outcomes through the network. Situated in a weight management social networking site, the study tracked a health buddy network of 709 users and their weight management activities and outcomes for 4 months. Actor-based modeling was used to test the joint dynamics of preferential selection and social influence among health buddies. The results showed that baseline, inbreeding, and health status homophily significantly predicted preferential selection of health buddies in the weight management social networking site, whereas self-interest in seeking experiential health information did not. The study also found peer influence of online health buddy networks on individual weight outcomes, such that an individual's odds of losing weight increased if, on average, the individual's health buddies were losing weight.

  9. Privacy in Social Networks

    CERN Document Server

    Zheleva, Elena

    2012-01-01

    This synthesis lecture provides a survey of work on privacy in online social networks (OSNs). This work encompasses concerns of users as well as service providers and third parties. Our goal is to approach such concerns from a computer-science perspective, and building upon existing work on privacy, security, statistical modeling and databases to provide an overview of the technical and algorithmic issues related to privacy in OSNs. We start our survey by introducing a simple OSN data model and describe common statistical-inference techniques that can be used to infer potentially sensitive inf

  10. Bidirectional selection between two classes in complex social networks.

    Science.gov (United States)

    Zhou, Bin; He, Zhe; Jiang, Luo-Luo; Wang, Nian-Xin; Wang, Bing-Hong

    2014-12-19

    The bidirectional selection between two classes widely emerges in various social lives, such as commercial trading and mate choosing. Until now, the discussions on bidirectional selection in structured human society are quite limited. We demonstrated theoretically that the rate of successfully matching is affected greatly by individuals' neighborhoods in social networks, regardless of the type of networks. Furthermore, it is found that the high average degree of networks contributes to increasing rates of successful matches. The matching performance in different types of networks has been quantitatively investigated, revealing that the small-world networks reinforces the matching rate more than scale-free networks at given average degree. In addition, our analysis is consistent with the modeling result, which provides the theoretical understanding of underlying mechanisms of matching in complex networks.

  11. Analyzing negative ties in social networks

    Directory of Open Access Journals (Sweden)

    Mankirat Kaur

    2016-03-01

    Full Text Available Online social networks are a source of sharing information and maintaining personal contacts with other people through social interactions and thus forming virtual communities online. Social networks are crowded with positive and negative relations. Positive relations are formed by support, endorsement and friendship and thus, create a network of well-connected users whereas negative relations are a result of opposition, distrust and avoidance creating disconnected networks. Due to increase in illegal activities such as masquerading, conspiring and creating fake profiles on online social networks, exploring and analyzing these negative activities becomes the need of hour. Usually negative ties are treated in same way as positive ties in many theories such as balance theory and blockmodeling analysis. But the standard concepts of social network analysis do not yield same results in respect of each tie. This paper presents a survey on analyzing negative ties in social networks through various types of network analysis techniques that are used for examining ties such as status, centrality and power measures. Due to the difference in characteristics of flow in positive and negative tie networks some of these measures are not applicable on negative ties. This paper also discusses new methods that have been developed specifically for analyzing negative ties such as negative degree, and h∗ measure along with the measures based on mixture of positive and negative ties. The different types of social network analysis approaches have been reviewed and compared to determine the best approach that can appropriately identify the negative ties in online networks. It has been analyzed that only few measures such as Degree and PN centrality are applicable for identifying outsiders in network. For applicability in online networks, the performance of PN measure needs to be verified and further, new measures should be developed based upon negative clique concept.

  12. Underage Children and Social Networking

    Science.gov (United States)

    Weeden, Shalynn; Cooke, Bethany; McVey, Michael

    2013-01-01

    Despite minimum age requirements for joining popular social networking services such as Facebook, many students misrepresent their real ages and join as active participants in the networks. This descriptive study examines the use of social networking services (SNSs) by children under the age of 13. The researchers surveyed a sample of 199…

  13. Networking, or What the Social Means in Social Media

    OpenAIRE

    Taina Bucher

    2015-01-01

    This article questions the meaning of the social in social media. It does this by revisiting boyd and Ellison’s seminal paper and definition of social network sites. The article argues that social media are not so much about articulating or making an existing network visible. Rather, being social in the context of social media simply means creating connections within the boundaries of adaptive algorithmic architectures. Every click, share, like, and post creates a connection, initiates a rela...

  14. Harnessing social networks for promoting adoption of energy technologies in the domestic sector

    International Nuclear Information System (INIS)

    Bale, Catherine S.E.; McCullen, Nicholas J.; Foxon, Timothy J.; Rucklidge, Alastair M.; Gale, William F.

    2013-01-01

    This paper presents results from modelling work investigating the effects of social networks on the adoption of energy technologies in the domestic sector. This work concerns ideas on social network interventions which have been successfully applied in other domains but which have seldom been applied to energy policy questions. We employ a dynamical multi-parameter network model where households are represented as nodes on a network for which the uptake of technologies is influenced by both personal benefit and social influences. This is applied to demonstrate the usefulness of this type of model in assessing the likely success of different roll-out strategies that a local authority could pursue in promoting the uptake of domestic energy technologies. Local authorities can play a key role in the retrofit of energy-efficiency and low-carbon energy-generation technologies in order to realise carbon reductions and alleviate fuel poverty. Scenarios are modelled for different local authority interventions that target network interactions and uptake threshold effects, and the results provide insights for policy. The potential for the use of this type of modelling in understanding the adoption of energy innovations in the domestic sector and designing local-level interventions is demonstrated. - Highlights: • We model energy-technology adoption of households connected on a social network. • Adoption depends on both personal and social benefits to the household. • We investigate interventions that a local authority could take to increase uptake. • Increased uptake results from both threshold and network intervention scenarios. • Insights should be incorporated into design of local-level domestic interventions

  15. From social network (centralized vs. decentralized to collective decision-making (unshared vs. shared consensus.

    Directory of Open Access Journals (Sweden)

    Cédric Sueur

    Full Text Available Relationships we have with our friends, family, or colleagues influence our personal decisions, as well as decisions we make together with others. As in human beings, despotism and egalitarian societies seem to also exist in animals. While studies have shown that social networks constrain many phenomena from amoebae to primates, we still do not know how consensus emerges from the properties of social networks in many biological systems. We created artificial social networks that represent the continuum from centralized to decentralized organization and used an agent-based model to make predictions about the patterns of consensus and collective movements we observed according to the social network. These theoretical results showed that different social networks and especially contrasted ones--star network vs. equal network--led to totally different patterns. Our model showed that, by moving from a centralized network to a decentralized one, the central individual seemed to lose its leadership in the collective movement's decisions. We, therefore, showed a link between the type of social network and the resulting consensus. By comparing our theoretical data with data on five groups of primates, we confirmed that this relationship between social network and consensus also appears to exist in animal societies.

  16. Philosophy of social networking

    Directory of Open Access Journals (Sweden)

    Markova T. V.

    2018-04-01

    Full Text Available the article is devoted to the study of social networks impact on an individual, which are an important part of a modern society. Through reflections the reasons of the popularity of the phenomenon of virtual communication in the 21st century are determined: what drives a person when he / she registers on the sites for communication, premises for his / her actions and consequences. The latter is viewed from both a social and a personal point of view. After analyzing the charts of social networks popularity, the authors come to the conclusion that there is an increase in the population of the virtual communication supporters. It allows to assert that the problem of the termination of live communication is relevant to this day. Dualism of social networks influence on the consciousness of an individual is stated: together with negative consequences positive aspects are considered. By analyzing social media researches, as well as by the means of a survey, the dominant reason for the world wide web entering is identified. After that, it is clearly shown what a typical site for communication is; as a result, the pros and cons of such time spending are specified. The conclusion states the predominance of the Internet dependence over the other types of dependencies, also forecasts are made for the future of both social networks and the people caught in their web.

  17. Volunteerism: Social Network Dynamics and Education

    Science.gov (United States)

    Ajrouch, Kristine J.; Antonucci, Toni C.; Webster, Noah J.

    2016-01-01

    Objectives . We examine how changes in social networks influence volunteerism through bridging (diversity) and bonding (spending time) mechanisms. We further investigate whether social network change substitutes or amplifies the effects of education on volunteerism. Methods . Data (n = 543) are drawn from a two-wave survey of Social Relations and Health over the Life Course (SRHLC). Zero-inflated negative binomial regressions were conducted to test competing hypotheses about how changes in social network characteristics alone and in conjunction with education level predict likelihood and frequency of volunteering. Results . Changes in social networks were associated with volunteerism: as the proportion of family members decreased and the average number of network members living within a one-hour drive increased over time, participants reported higher odds of volunteering. The substitution hypothesis was supported: social networks that exhibited more geographic proximity and greater contact frequency over-time compensated for lower levels of education to predict volunteering more hours. Discussion . The dynamic role of social networks and the ways in which they may work through bridging and bonding to influence both likelihood and frequency of volunteering are discussed. The potential benefits of volunteerism in light of longer life expectancies and smaller families are also considered. PMID:25512570

  18. Social Network Structures of Breast Cancer Patients and the Contributing Role of Patient Navigators.

    Science.gov (United States)

    Gunn, Christine M; Parker, Victoria A; Bak, Sharon M; Ko, Naomi; Nelson, Kerrie P; Battaglia, Tracy A

    2017-08-01

    Minority women in the U.S. continue to experience inferior breast cancer outcomes compared with white women, in part due to delays in care delivery. Emerging cancer care delivery models like patient navigation focus on social barriers, but evidence demonstrating how these models increase social capital is lacking. This pilot study describes the social networks of newly diagnosed breast cancer patients and explores the contributing role of patient navigators. Twenty-five women completed a one hour interview about their social networks related to cancer care support. Network metrics identified important structural attributes and influential individuals. Bivariate associations between network metrics, type of network, and whether the network included a navigator were measured. Secondary analyses explored associations between network structures and clinical outcomes. We identified three types of networks: kin-based, role and/or affect-based, or heterogeneous. Network metrics did not vary significantly by network type. There was a low prevalence of navigators included in the support networks (25%). Network density scores were significantly higher in those networks without a navigator. Network metrics were not predictive of clinical outcomes in multivariate models. Patient navigators were not frequently included in support networks, but provided distinctive types of support. If navigators can identify patients with poorly integrated (less dense) social networks, or who have unmet tangible support needs, the intensity of navigation services could be tailored. Services and systems that address gaps and variations in patient social networks should be explored for their potential to reduce cancer health disparities. This study used a new method to identify the breadth and strength of social support following a diagnosis of breast cancer, especially examining the role of patient navigators in providing support. While navigators were only included in one quarter of patient

  19. Social networks and environmental outcomes.

    Science.gov (United States)

    Barnes, Michele L; Lynham, John; Kalberg, Kolter; Leung, PingSun

    2016-06-07

    Social networks can profoundly affect human behavior, which is the primary force driving environmental change. However, empirical evidence linking microlevel social interactions to large-scale environmental outcomes has remained scarce. Here, we leverage comprehensive data on information-sharing networks among large-scale commercial tuna fishers to examine how social networks relate to shark bycatch, a global environmental issue. We demonstrate that the tendency for fishers to primarily share information within their ethnic group creates segregated networks that are strongly correlated with shark bycatch. However, some fishers share information across ethnic lines, and examinations of their bycatch rates show that network contacts are more strongly related to fishing behaviors than ethnicity. Our findings indicate that social networks are tied to actions that can directly impact marine ecosystems, and that biases toward within-group ties may impede the diffusion of sustainable behaviors. Importantly, our analysis suggests that enhanced communication channels across segregated fisher groups could have prevented the incidental catch of over 46,000 sharks between 2008 and 2012 in a single commercial fishery.

  20. Online networks destroy social trust

    OpenAIRE

    Sabatini, Fabio; Sarracino, Francesco

    2014-01-01

    Studies in the social capital literature have documented two stylised facts: first, a decline in measures of social participation has occurred in many OECD countries. Second, and more recently, the success of social networking sites (SNSs) has resulted in a steep rise in online social participation. Our study adds to this body of research by conducting the first empirical assessment of how online networking affects two economically relevant aspects of social capital, i.e. trust and sociabilit...

  1. Link prediction in multiplex online social networks

    Science.gov (United States)

    Jalili, Mahdi; Orouskhani, Yasin; Asgari, Milad; Alipourfard, Nazanin; Perc, Matjaž

    2017-02-01

    Online social networks play a major role in modern societies, and they have shaped the way social relationships evolve. Link prediction in social networks has many potential applications such as recommending new items to users, friendship suggestion and discovering spurious connections. Many real social networks evolve the connections in multiple layers (e.g. multiple social networking platforms). In this article, we study the link prediction problem in multiplex networks. As an example, we consider a multiplex network of Twitter (as a microblogging service) and Foursquare (as a location-based social network). We consider social networks of the same users in these two platforms and develop a meta-path-based algorithm for predicting the links. The connectivity information of the two layers is used to predict the links in Foursquare network. Three classical classifiers (naive Bayes, support vector machines (SVM) and K-nearest neighbour) are used for the classification task. Although the networks are not highly correlated in the layers, our experiments show that including the cross-layer information significantly improves the prediction performance. The SVM classifier results in the best performance with an average accuracy of 89%.

  2. Modeling acquaintance networks based on balance theory

    Directory of Open Access Journals (Sweden)

    Vukašinović Vida

    2014-09-01

    Full Text Available An acquaintance network is a social structure made up of a set of actors and the ties between them. These ties change dynamically as a consequence of incessant interactions between the actors. In this paper we introduce a social network model called the Interaction-Based (IB model that involves well-known sociological principles. The connections between the actors and the strength of the connections are influenced by the continuous positive and negative interactions between the actors and, vice versa, the future interactions are more likely to happen between the actors that are connected with stronger ties. The model is also inspired by the social behavior of animal species, particularly that of ants in their colony. A model evaluation showed that the IB model turned out to be sparse. The model has a small diameter and an average path length that grows in proportion to the logarithm of the number of vertices. The clustering coefficient is relatively high, and its value stabilizes in larger networks. The degree distributions are slightly right-skewed. In the mature phase of the IB model, i.e., when the number of edges does not change significantly, most of the network properties do not change significantly either. The IB model was found to be the best of all the compared models in simulating the e-mail URV (University Rovira i Virgili of Tarragona network because the properties of the IB model more closely matched those of the e-mail URV network than the other models

  3. Social implications of children's smartphone addiction: The role of support networks and social engagement.

    Science.gov (United States)

    Ihm, Jennifer

    2018-06-05

    Background and aims Most studies have regarded smartphone addiction as a condition stemming from individuals' psychological issues, so research has rarely examined it in relation to a lack of social resources and its social impacts. However, this study reinterprets smartphone addiction as a social problem stemming from a lack of offline social networks and resulting in a decline of social engagement. Methods This study drew on a survey of 2,000 children in Korea consisting of 991 males and 1,009 females with an average age of 12 years old. Using the STATA 14 structural equation modeling program, this study examined the relationships between children's lack of social networks, smartphone addiction, and social engagement. Results Social network variables, such as formal organizational membership, quality of relationship with parents, size of the peer group, and peer support, decrease smartphone addiction. Simply having good relationships and reciprocal feelings with peers do not have any influence on the smartphone addiction. The more the children become addicted to smartphones, the less they participate in social engagement. Discussion and conclusions This study provides a new understanding of smartphone addiction by focusing on its social aspects, augmenting prior studies that have addressed psychological factors. Findings suggest that children's lack of social networks may inhibit comfortable social interactions and feelings of support in the offline environment, which can heighten their desire to escape to smartphones. These children, unlike non-addicts, may not take advantage of the media to enrich their social lives and increase their level of social engagement.

  4. Simulating drinking in social networks to inform alcohol prevention and treatment efforts.

    Science.gov (United States)

    Hallgren, Kevin A; McCrady, Barbara S; Caudell, Thomas P; Witkiewitz, Katie; Tonigan, J Scott

    2017-11-01

    Adolescent drinking influences, and is influenced by, peer alcohol use. Several efficacious adolescent alcohol interventions include elements aimed at reducing susceptibility to peer influence. Modeling these interventions within dynamically changing social networks may improve our understanding of how such interventions work and for whom they work best. We used stochastic actor-based models to simulate longitudinal drinking and friendship formation within social networks using parameters obtained from a meta-analysis of real-world 10th grade adolescent social networks. Levels of social influence (i.e., friends affecting changes in one's drinking) and social selection (i.e., drinking affecting changes in one's friendships) were manipulated at several levels, which directly impacted the degree of clustering in friendships based on similarity in drinking behavior. Midway through each simulation, one randomly selected heavy-drinking actor from each network received an "intervention" that either (a) reduced their susceptibility to social influence, (b) reduced their susceptibility to social selection, (c) eliminated a friendship with a heavy drinker, or (d) initiated a friendship with a nondrinker. Only the intervention that eliminated targeted actors' susceptibility to social influence consistently reduced that actor's drinking. Moreover, this was only effective in networks with social influence and social selection that were at higher levels than what was found in the real-world reference study. Social influence and social selection are dynamic processes that can lead to complex systems that may moderate the effectiveness of network-based interventions. Interventions that reduce susceptibility to social influence may be most effective among adolescents with high susceptibility to social influence and heavier-drinking friends. (PsycINFO Database Record (c) 2017 APA, all rights reserved).

  5. Modeling the effects of social impact on epidemic spreading in complex networks

    Science.gov (United States)

    Ni, Shunjiang; Weng, Wenguo; Zhang, Hui

    2011-11-01

    We investigate by mean-field analysis and extensive simulations the effects of social impact on epidemic spreading in various typical networks with two types of nodes: active nodes and passive nodes, of which the behavior patterns are modeled according to the social impact theory. In this study, nodes are not only the media to spread the virus, but also disseminate their opinions on the virus-whether there is a need for certain self-protection measures to be taken to reduce the risk of being infected. Our results indicate that the interaction between epidemic spreading and opinion dynamics can have significant influences on the spreading of infectious diseases and related applications, such as the implementation of prevention and control measures against the infectious diseases.

  6. Mass media influence spreading in social networks with community structure

    Science.gov (United States)

    Candia, Julián; Mazzitello, Karina I.

    2008-07-01

    We study an extension of Axelrod's model for social influence, in which cultural drift is represented as random perturbations, while mass media are introduced by means of an external field. In this scenario, we investigate how the modular structure of social networks affects the propagation of mass media messages across a society. The community structure of social networks is represented by coupled random networks, in which two random graphs are connected by intercommunity links. Considering inhomogeneous mass media fields, we study the conditions for successful message spreading and find a novel phase diagram in the multidimensional parameter space. These findings show that social modularity effects are of paramount importance for designing successful, cost-effective advertising campaigns.

  7. Cluster-size entropy in the Axelrod model of social influence: Small-world networks and mass media

    Science.gov (United States)

    Gandica, Y.; Charmell, A.; Villegas-Febres, J.; Bonalde, I.

    2011-10-01

    We study the Axelrod's cultural adaptation model using the concept of cluster-size entropy Sc, which gives information on the variability of the cultural cluster size present in the system. Using networks of different topologies, from regular to random, we find that the critical point of the well-known nonequilibrium monocultural-multicultural (order-disorder) transition of the Axelrod model is given by the maximum of the Sc(q) distributions. The width of the cluster entropy distributions can be used to qualitatively determine whether the transition is first or second order. By scaling the cluster entropy distributions we were able to obtain a relationship between the critical cultural trait qc and the number F of cultural features in two-dimensional regular networks. We also analyze the effect of the mass media (external field) on social systems within the Axelrod model in a square network. We find a partially ordered phase whose largest cultural cluster is not aligned with the external field, in contrast with a recent suggestion that this type of phase cannot be formed in regular networks. We draw a q-B phase diagram for the Axelrod model in regular networks.

  8. Characterizing interactions in online social networks during exceptional events

    Science.gov (United States)

    Omodei, Elisa; De Domenico, Manlio; Arenas, Alex

    2015-08-01

    Nowadays, millions of people interact on a daily basis on online social media like Facebook and Twitter, where they share and discuss information about a wide variety of topics. In this paper, we focus on a specific online social network, Twitter, and we analyze multiple datasets each one consisting of individuals' online activity before, during and after an exceptional event in terms of volume of the communications registered. We consider important events that occurred in different arenas that range from policy to culture or science. For each dataset, the users' online activities are modeled by a multilayer network in which each layer conveys a different kind of interaction, specifically: retweeting, mentioning and replying. This representation allows us to unveil that these distinct types of interaction produce networks with different statistical properties, in particular concerning the degree distribution and the clustering structure. These results suggests that models of online activity cannot discard the information carried by this multilayer representation of the system, and should account for the different processes generated by the different kinds of interactions. Secondly, our analysis unveils the presence of statistical regularities among the different events, suggesting that the non-trivial topological patterns that we observe may represent universal features of the social dynamics on online social networks during exceptional events.

  9. Animal welfare: a social networks perspective.

    Science.gov (United States)

    Kleinhappel, Tanja K; John, Elizabeth A; Pike, Thomas W; Wilkinson, Anna; Burman, Oliver H P

    2016-01-01

    Social network theory provides a useful tool to study complex social relationships in animals. The possibility to look beyond dyadic interactions by considering whole networks of social relationships allows researchers the opportunity to study social groups in more natural ways. As such, network-based analyses provide an informative way to investigate the factors influencing the social environment of group-living animals, and so has direct application to animal welfare. For example, animal groups in captivity are frequently disrupted by separations, reintroductions and/or mixing with unfamiliar individuals and this can lead to social stress and associated aggression. Social network analysis ofanimal groups can help identify the underlying causes of these socially-derived animal welfare concerns. In this review we discuss how this approach can be applied, and how it could be used to identify potential interventions and solutions in the area of animal welfare.

  10. Social Networks and Social Revolution. Evidence from Romania

    Directory of Open Access Journals (Sweden)

    Androniciuc Andra

    2017-01-01

    No other means of communication have had such a rapid development as the Internet, a mediumthat is undoubtedly changing the rules of the political game. In this article, we take a look at theuse of social networks during social and political movements, with particular focus on the 2014,2015 and 2017 Romanian protests. We conclude that social networks alone do not instigaterevolutions, but they are valuable tools for citizens to organize free protests, recruit and trainparticipants, which can lead to further collective action and social change.

  11. RECOMMENDER SYSTEMS IN SOCIAL NETWORKS

    Directory of Open Access Journals (Sweden)

    Cleomar Valois Batista Jr

    2011-12-01

    Full Text Available The continued and diversified growth of social networks has changed the way in which users interact with them. With these changes, what once was limited to social contact is now used for exchanging ideas and opinions, creating the need for new features. Users have so much information at their fingertips that they are unable to process it by themselves; hence, the need to develop new tools. Recommender systems were developed to address this need and many techniques were used for different approaches to the problem. To make relevant recommendations, these systems use large sets of data, not taking the social network of the user into consideration. Developing a recommender system that takes into account the social network of the user is another way of tackling the problem. The purpose of this project is to use the theory of six degrees of separation (Watts 2003 amongst users of a social network to enhance existing recommender systems.

  12. Connecting Mobile Users Through Mobile Social Networks

    Directory of Open Access Journals (Sweden)

    Faisal Alkhateeb

    2012-10-01

    Full Text Available Nowadays, social networks become popular with the emerging of web-based social networking services. Recently, several mobile services are developed to connect users to their favourite social networks such as Facebook, Twitter, Flickr, etc. However, these services depends upon the existing web-based social networks. In this paper, we present a mobile service for joining groups across communities. The originality of the work is that the framework of the service allows creating and joining social networks that are self-contained for mobile company servers. The service consists of several sub-services such as users invitation, group finding and others. Users, regardless of their disability, can use the service and its sub-services without the need to create their own accounts on social web sites and thus their own groups. We also propose a privacy control policy for mobile social networks.

  13. Loneliness and social isolation among young and late middle-age adults: Associations with personal networks and social participation.

    Science.gov (United States)

    Child, Stephanie T; Lawton, Leora

    2017-11-24

    Associations between social networks and loneliness or social isolation are well established among older adults. Yet, limited research examines personal networks and participation on perceived loneliness and social isolation as distinct experiences among younger adults. Accordingly, we explore relationships among objective and subjective measures of personal networks with loneliness and isolation, comparing a younger and older cohort. The UC Berkeley Social Networks Study offers unique cohort data on young (21-30 years old, n = 472) and late middle-age adults' (50-70 years old, n = 637) personal network characteristics, social participation, network satisfaction, relationship status, and days lonely and isolated via online survey or in-person interview. Negative binomial regression models were used to examine associations between social network characteristics, loneliness, and isolation by age group. Young adults reported twice as many days lonely and isolated than late middle-age adults, despite, paradoxically, having larger networks. For young adults, informal social participation and weekly religious attendance were associated with fewer days isolated. Among late middle-age adults, number of close kin and relationship status were associated with loneliness. Network satisfaction was associated with fewer days lonely or isolated among both age groups. Distinct network characteristics were associated with either loneliness or isolation for each cohort, suggesting network factors are independently associated with each outcome, and may fluctuate over time. Network satisfaction was associated with either loneliness or isolation among both cohorts, suggesting perceptions of social networks may be equally important as objective measures, and remain salient for loneliness and isolation throughout the life course.

  14. Peer-Learning Networks in Social Work Doctoral Education: An Interdisciplinary Model

    Science.gov (United States)

    Miller, J. Jay; Duron, Jacquelynn F.; Bosk, Emily Adlin; Finno-Velasquez, Megan; Abner, Kristin S.

    2016-01-01

    Peer-learning networks (PLN) can be valuable tools for doctoral students. Participation in these networks can aid in the completion of the dissertation, lead to increased scholarship productivity, and assist in student retention. Yet, despite the promise of PLNs, few studies have documented their effect on social work doctoral education. This…

  15. Personalized Social Network Activity Feeds for Increased Interaction and Content Contribution

    Directory of Open Access Journals (Sweden)

    Shlomo eBerkovsky

    2015-10-01

    Full Text Available Online social networks were originally conceived as means of sharing information and activities with friends, and their success has been one of the primary contributors of the tremendous growth of the Web. Social network activity feeds were devised as a means to aggregate recent actions of friends into a convenient list. But the volume of actions and content generated by social network users is overwhelming, such that keeping users up-to-date with friend activities is an ongoing challenge for social network providers. Personalization has been proposed as a solution to combat social network information overload and help users to identify the nuggets of relevant information in the incoming flood of network activities. In this paper, we propose and thoroughly evaluate a personalized model for predicting the relevance of the activity feed items, which informs the ranking of the feeds and facilitates personalization. Results of a live study show that the proposed feed personalization approach successfully identifies and promotes relevant feed items and boosts the uptake of the feeds. In addition, it increases the contribution of user-generated content to the social network and spurs interaction between users.

  16. Loneliness and depression in the elderly: the role of social network.

    Science.gov (United States)

    Domènech-Abella, Joan; Lara, Elvira; Rubio-Valera, Maria; Olaya, Beatriz; Moneta, Maria Victoria; Rico-Uribe, Laura Alejandra; Ayuso-Mateos, Jose Luis; Mundó, Jordi; Haro, Josep Maria

    2017-04-01

    Loneliness and depression are associated, in particular in older adults. Less is known about the role of social networks in this relationship. The present study analyzes the influence of social networks in the relationship between loneliness and depression in the older adult population in Spain. A population-representative sample of 3535 adults aged 50 years and over from Spain was analyzed. Loneliness was assessed by means of the three-item UCLA Loneliness Scale. Social network characteristics were measured using the Berkman-Syme Social Network Index. Major depression in the previous 12 months was assessed with the Composite International Diagnostic Interview (CIDI). Logistic regression models were used to analyze the survey data. Feelings of loneliness were more prevalent in women, those who were younger (50-65), single, separated, divorced or widowed, living in a rural setting, with a lower frequency of social interactions and smaller social network, and with major depression. Among people feeling lonely, those with depression were more frequently married and had a small social network. Among those not feeling lonely, depression was associated with being previously married. In depressed people, feelings of loneliness were associated with having a small social network; while among those without depression, feelings of loneliness were associated with being married. The type and size of social networks have a role in the relationship between loneliness and depression. Increasing social interaction may be more beneficial than strategies based on improving maladaptive social cognition in loneliness to reduce the prevalence of depression among Spanish older adults.

  17. Social networks and employment in India

    OpenAIRE

    Tushar K. Nandi

    2010-01-01

    We investigate the influence of social networks on employment. Using data from India, we estimate the effect of caste based social networks on employment. We use a methodology that allows us to control for several omitted variable biases that often confound network effect. Our results indicate that caste based social networks are important determinant of employment in India. The implication of our findings is that a policy of positive discrimination in labour market for disadvantaged caste is...

  18. Build your own social network laboratory with Social Lab: a tool for research in social media.

    Science.gov (United States)

    Garaizar, Pablo; Reips, Ulf-Dietrich

    2014-06-01

    Social networking has surpassed e-mail and instant messaging as the dominant form of online communication (Meeker, Devitt, & Wu, 2010). Currently, all large social networks are proprietary, making it difficult to impossible for researchers to make changes to such networks for the purpose of study design and access to user-generated data from the networks. To address this issue, the authors have developed and present Social Lab, an Internet-based free and open-source social network software system available from http://www.sociallab.es . Having full availability of navigation and communication data in Social Lab allows researchers to investigate behavior in social media on an individual and group level. Automated artificial users ("bots") are available to the researcher to simulate and stimulate social networking situations. These bots respond dynamically to situations as they unfold. The bots can easily be configured with scripts and can be used to experimentally manipulate social networking situations in Social Lab. Examples for setting up, configuring, and using Social Lab as a tool for research in social media are provided.

  19. Animal models of social stress: the dark side of social interactions.

    Science.gov (United States)

    Masis-Calvo, Marianela; Schmidtner, Anna K; de Moura Oliveira, Vinícius E; Grossmann, Cindy P; de Jong, Trynke R; Neumann, Inga D

    2018-05-10

    Social stress occurs in all social species, including humans, and shape both mental health and future interactions with conspecifics. Animal models of social stress are used to unravel the precise role of the main stress system - the HPA axis - on the one hand, and the social behavior network on the other, as these are intricately interwoven. The present review aims to summarize the insights gained from three highly useful and clinically relevant animal models of psychosocial stress: the resident-intruder (RI) test, the chronic subordinate colony housing (CSC), and the social fear conditioning (SFC). Each model brings its own focus: the role of the HPA axis in shaping acute social confrontations (RI test), the physiological and behavioral impairments resulting from chronic exposure to negative social experiences (CSC), and the neurobiology underlying social fear and its effects on future social interactions (SFC). Moreover, these models are discussed with special attention to the HPA axis and the neuropeptides vasopressin and oxytocin, which are important messengers in the stress system, in emotion regulation, as well as in the social behavior network. It appears that both nonapeptides balance the relative strength of the stress response, and simultaneously predispose the animal to positive or negative social interactions.

  20. A comprehensive multi-local-world model for complex networks

    International Nuclear Information System (INIS)

    Fan Zhengping; Chen Guanrong; Zhang Yunong

    2009-01-01

    The nodes in a community within a network are much more connected to each other than to the others outside the community in the same network. This phenomenon has been commonly observed from many real-world networks, ranging from social to biological even to technical networks. Meanwhile, the number of communities in some real-world networks, such as the Internet and most social networks, are evolving with time. To model this kind of networks, the present Letter proposes a multi-local-world (MLW) model to capture and describe their essential topological properties. Based on the mean-field theory, the degree distribution of this model is obtained analytically, showing that the generated network has a novel topological feature as being not completely random nor completely scale-free but behaving somewhere between them. As a typical application, the MLW model is applied to characterize the Internet against some other models such as the BA, GBA, Fitness and HOT models, demonstrating the superiority of the new model.

  1. Information filtering on coupled social networks.

    Science.gov (United States)

    Nie, Da-Cheng; Zhang, Zi-Ke; Zhou, Jun-Lin; Fu, Yan; Zhang, Kui

    2014-01-01

    In this paper, based on the coupled social networks (CSN), we propose a hybrid algorithm to nonlinearly integrate both social and behavior information of online users. Filtering algorithm, based on the coupled social networks, considers the effects of both social similarity and personalized preference. Experimental results based on two real datasets, Epinions and Friendfeed, show that the hybrid pattern can not only provide more accurate recommendations, but also enlarge the recommendation coverage while adopting global metric. Further empirical analyses demonstrate that the mutual reinforcement and rich-club phenomenon can also be found in coupled social networks where the identical individuals occupy the core position of the online system. This work may shed some light on the in-depth understanding of the structure and function of coupled social networks.

  2. Handbook of social network technologies and applications

    CERN Document Server

    Furht, Borko

    2010-01-01

    Social networking is a concept that has existed for a long time; however, with the explosion of the Internet, social networking has become a tool for people to connect and communicate in ways that were impossible in the past. The recent development of Web 2.0 has provided many new applications, such as Myspace, Facebook, and LinkedIn. The purpose of ""Handbook of Social Networks: Technologies and Applications"" is to provide comprehensive guidelines on the current and future trends in social network technologies and applications in the field of Web-based Social Networks. This handbook includes

  3. The Analysis of Duocentric Social Networks: A Primer.

    Science.gov (United States)

    Kennedy, David P; Jackson, Grace L; Green, Harold D; Bradbury, Thomas N; Karney, Benjamin R

    2015-02-01

    Marriages and other intimate partnerships are facilitated or constrained by the social networks within which they are embedded. To date, methods used to assess the social networks of couples have been limited to global ratings of social network characteristics or network data collected from each partner separately. In the current article, the authors offer new tools for expanding on the existing literature by describing methods of collecting and analyzing duocentric social networks, that is, the combined social networks of couples. They provide an overview of the key considerations for measuring duocentric networks, such as how and why to combine separate network interviews with partners into one shared duocentric network, the number of network members to assess, and the implications of different network operationalizations. They illustrate these considerations with analyses of social network data collected from 57 low-income married couples, presenting visualizations and quantitative measures of network composition and structure.

  4. Networks in social policy problems

    CERN Document Server

    Scotti, marco

    2012-01-01

    Network science is the key to managing social communities, designing the structure of efficient organizations and planning for sustainable development. This book applies network science to contemporary social policy problems. In the first part, tools of diffusion and team design are deployed to challenges in adoption of ideas and the management of creativity. Ideas, unlike information, are generated and adopted in networks of personal ties. Chapters in the second part tackle problems of power and malfeasance in political and business organizations, where mechanisms in accessing and controlling informal networks often outweigh formal processes. The third part uses ideas from biology and physics to understand global economic and financial crises, ecological depletion and challenges to energy security. Ideal for researchers and policy makers involved in social network analysis, business strategy and economic policy, it deals with issues ranging from what makes public advisories effective to how networks influenc...

  5. Egocentric Social Network Analysis of Pathological Gambling

    Science.gov (United States)

    Meisel, Matthew K.; Clifton, Allan D.; MacKillop, James; Miller, Joshua D.; Campbell, W. Keith; Goodie, Adam S.

    2012-01-01

    Aims To apply social network analysis (SNA) to investigate whether frequency and severity of gambling problems were associated with different network characteristics among friends, family, and co-workers. is an innovative way to look at relationships among individuals; the current study was the first to our knowledge to apply SNA to gambling behaviors. Design Egocentric social network analysis was used to formally characterize the relationships between social network characteristics and gambling pathology. Setting Laboratory-based questionnaire and interview administration. Participants Forty frequent gamblers (22 non-pathological gamblers, 18 pathological gamblers) were recruited from the community. Findings The SNA revealed significant social network compositional differences between the two groups: pathological gamblers (PGs) had more gamblers, smokers, and drinkers in their social networks than did nonpathological gamblers (NPGs). PGs had more individuals in their network with whom they personally gambled, smoked, and drank with than those with who were NPG. Network ties were closer to individuals in their networks who gambled, smoked, and drank more frequently. Associations between gambling severity and structural network characteristics were not significant. Conclusions Pathological gambling is associated with compositional but not structural differences in social networks. Pathological gamblers differ from non-pathological gamblers in the number of gamblers, smokers, and drinkers in their social networks. Homophily within the networks also indicates that gamblers tend to be closer with other gamblers. This homophily may serve to reinforce addictive behaviors, and may suggest avenues for future study or intervention. PMID:23072641

  6. Egocentric social network analysis of pathological gambling.

    Science.gov (United States)

    Meisel, Matthew K; Clifton, Allan D; Mackillop, James; Miller, Joshua D; Campbell, W Keith; Goodie, Adam S

    2013-03-01

    To apply social network analysis (SNA) to investigate whether frequency and severity of gambling problems were associated with different network characteristics among friends, family and co-workers is an innovative way to look at relationships among individuals; the current study was the first, to our knowledge, to apply SNA to gambling behaviors. Egocentric social network analysis was used to characterize formally the relationships between social network characteristics and gambling pathology. Laboratory-based questionnaire and interview administration. Forty frequent gamblers (22 non-pathological gamblers, 18 pathological gamblers) were recruited from the community. The SNA revealed significant social network compositional differences between the two groups: pathological gamblers (PGs) had more gamblers, smokers and drinkers in their social networks than did non-pathological gamblers (NPGs). PGs had more individuals in their network with whom they personally gambled, smoked and drank than those with who were NPG. Network ties were closer to individuals in their networks who gambled, smoked and drank more frequently. Associations between gambling severity and structural network characteristics were not significant. Pathological gambling is associated with compositional but not structural differences in social networks. Pathological gamblers differ from non-pathological gamblers in the number of gamblers, smokers and drinkers in their social networks. Homophily within the networks also indicates that gamblers tend to be closer with other gamblers. This homophily may serve to reinforce addictive behaviors, and may suggest avenues for future study or intervention. © 2012 The Authors, Addiction © 2012 Society for the Study of Addiction.

  7. Mobile Social Network in a Cultural Context

    DEFF Research Database (Denmark)

    Liu, Jun

    2010-01-01

    , and mobile phone rumours, this study observes that mobile social networks are a way that Chinese people cultivate, maintain and strengthen their guanxi networks. Embedding the reliability of guanxi, the message spreading via mobile communication always enjoys high credibility, while mutual obligation...... of mobile social network in China therefore emanate not only from Information and Communication Technologies, but also from the socio-cultural source - guanxi - deeply rooted in Chinese society.......the chapter “Mobile Social Network in a Cultural Context” examines the guanxi-embedded mobile social network in China. By focusing on three concrete case studies with 56 in-depth interviews, including New Year text message greetings, mobile social networks for job allocations among migrant workers...

  8. Smart social adaptation prevents catastrophic ecological regime shifts in networks of myopic harvesters

    Science.gov (United States)

    Donges, Jonathan; Lucht, Wolfgang; Wiedermann, Marc; Heitzig, Jobst; Kurths, Jürgen

    2015-04-01

    In the anthropocene, the rise of global social and economic networks with ever increasing connectivity and speed of interactions, e.g., the internet or global financial markets, is a key challenge for sustainable development. The spread of opinions, values or technologies on these networks, in conjunction with the coevolution of the network structures themselves, underlies nexuses of current concern such as anthropogenic climate change, biodiversity loss or global land use change. To isolate and quantitatively study the effects and implications of network dynamics for sustainable development, we propose an agent-based model of information flow on adaptive networks between myopic harvesters that exploit private renewable resources. In this conceptual model of a network of socio-ecological systems, information on management practices flows between agents via boundedly rational imitation depending on the state of the resource stocks involved in an interaction. Agents can also adapt the structure of their social network locally by preferentially connecting to culturally similar agents with identical management practices and, at the same time, disconnecting from culturally dissimilar agents. Investigating in detail the statistical mechanics of this model, we find that an increasing rate of information flow through faster imitation dynamics or growing density of network connectivity leads to a marked increase in the likelihood of environmental resource collapse. However, we show that an optimal rate of social network adaptation can mitigate this negative effect without loss of social cohesion through network fragmentation. Our results highlight that seemingly immaterial network dynamics of spreading opinions or values can be of large relevance for the sustainable management of socio-ecological systems and suggest smartly conservative network adaptation as a strategy for mitigating environmental collapse. Hence, facing the great acceleration, these network dynamics should

  9. Toward a Network Perspective of the Study of Resilience in Social-Ecological Systems

    Directory of Open Access Journals (Sweden)

    Marco A. Janssen

    2006-06-01

    Full Text Available Formal models used to study the resilience of social-ecological systems have not explicitly included important structural characteristics of this type of system. In this paper, we propose a network perspective for social-ecological systems that enables us to better focus on the structure of interactions between identifiable components of the system. This network perspective might be useful for developing formal models and comparing case studies of social-ecological systems. Based on an analysis of the case studies in this special issue, we identify three types of social-ecological networks: (1 ecosystems that are connected by people through flows of information or materials, (2 ecosystem networks that are disconnected and fragmented by the actions of people, and (3 artificial ecological networks created by people, such as irrigation systems. Each of these three archytypal social-ecological networks faces different problems that influence its resilience as it responds to the addition or removal of connections that affect its coordination or the diffusion of system attributes such as information or disease.

  10. Forecasting influenza-like illness dynamics for military populations using neural networks and social media.

    Directory of Open Access Journals (Sweden)

    Svitlana Volkova

    Full Text Available This work is the first to take advantage of recurrent neural networks to predict influenza-like illness (ILI dynamics from various linguistic signals extracted from social media data. Unlike other approaches that rely on timeseries analysis of historical ILI data and the state-of-the-art machine learning models, we build and evaluate the predictive power of neural network architectures based on Long Short Term Memory (LSTMs units capable of nowcasting (predicting in "real-time" and forecasting (predicting the future ILI dynamics in the 2011 - 2014 influenza seasons. To build our models we integrate information people post in social media e.g., topics, embeddings, word ngrams, stylistic patterns, and communication behavior using hashtags and mentions. We then quantitatively evaluate the predictive power of different social media signals and contrast the performance of the-state-of-the-art regression models with neural networks using a diverse set of evaluation metrics. Finally, we combine ILI and social media signals to build a joint neural network model for ILI dynamics prediction. Unlike the majority of the existing work, we specifically focus on developing models for local rather than national ILI surveillance, specifically for military rather than general populations in 26 U.S. and six international locations., and analyze how model performance depends on the amount of social media data available per location. Our approach demonstrates several advantages: (a Neural network architectures that rely on LSTM units trained on social media data yield the best performance compared to previously used regression models. (b Previously under-explored language and communication behavior features are more predictive of ILI dynamics than stylistic and topic signals expressed in social media. (c Neural network models learned exclusively from social media signals yield comparable or better performance to the models learned from ILI historical data, thus

  11. Forecasting influenza-like illness dynamics for military populations using neural networks and social media.

    Science.gov (United States)

    Volkova, Svitlana; Ayton, Ellyn; Porterfield, Katherine; Corley, Courtney D

    2017-01-01

    This work is the first to take advantage of recurrent neural networks to predict influenza-like illness (ILI) dynamics from various linguistic signals extracted from social media data. Unlike other approaches that rely on timeseries analysis of historical ILI data and the state-of-the-art machine learning models, we build and evaluate the predictive power of neural network architectures based on Long Short Term Memory (LSTMs) units capable of nowcasting (predicting in "real-time") and forecasting (predicting the future) ILI dynamics in the 2011 - 2014 influenza seasons. To build our models we integrate information people post in social media e.g., topics, embeddings, word ngrams, stylistic patterns, and communication behavior using hashtags and mentions. We then quantitatively evaluate the predictive power of different social media signals and contrast the performance of the-state-of-the-art regression models with neural networks using a diverse set of evaluation metrics. Finally, we combine ILI and social media signals to build a joint neural network model for ILI dynamics prediction. Unlike the majority of the existing work, we specifically focus on developing models for local rather than national ILI surveillance, specifically for military rather than general populations in 26 U.S. and six international locations., and analyze how model performance depends on the amount of social media data available per location. Our approach demonstrates several advantages: (a) Neural network architectures that rely on LSTM units trained on social media data yield the best performance compared to previously used regression models. (b) Previously under-explored language and communication behavior features are more predictive of ILI dynamics than stylistic and topic signals expressed in social media. (c) Neural network models learned exclusively from social media signals yield comparable or better performance to the models learned from ILI historical data, thus, signals from

  12. Triadic closure dynamics drives scaling laws in social multiplex networks

    International Nuclear Information System (INIS)

    Klimek, Peter; Thurner, Stefan

    2013-01-01

    Social networks exhibit scaling laws for several structural characteristics, such as degree distribution, scaling of the attachment kernel and clustering coefficients as a function of node degree. A detailed understanding if and how these scaling laws are inter-related is missing so far, let alone whether they can be understood through a common, dynamical principle. We propose a simple model for stationary network formation and show that the three mentioned scaling relations follow as natural consequences of triadic closure. The validity of the model is tested on multiplex data from a well-studied massive multiplayer online game. We find that the three scaling exponents observed in the multiplex data for the friendship, communication and trading networks can simultaneously be explained by the model. These results suggest that triadic closure could be identified as one of the fundamental dynamical principles in social multiplex network formation. (paper)

  13. Dissemination Patterns and Associated Network Effects of Sentiments in Social Networks

    DEFF Research Database (Denmark)

    Hillmann, Robert; Trier, Matthias

    2012-01-01

    . The dissemination patterns analyzed in this study consist of network motifs based on triples of actors and the ties among them. These motifs are associated with common social network effects to derive meaningful insights about dissemination activities. The data basis includes several thousand social networks...... with textual messages classified according to embedded positive and negative sentiments. Based on this data, sub-networks are extracted and analyzed with a dynamic network motif analysis to determine dissemination patterns and associated network effects. Results indicate that the emergence of digital social...... networks exhibits a strong tendency towards reciprocity, followed by the dominance of hierarchy as an intermediate step leading to social clustering with hubs and transitivity effects for both positive and negative sentiments to the same extend. Sentiments embedded in exchanged textual messages do only...

  14. The spreading of opposite opinions on online social networks with authoritative nodes

    Science.gov (United States)

    Yan, Shu; Tang, Shaoting; Pei, Sen; Jiang, Shijin; Zhang, Xiao; Ding, Wenrui; Zheng, Zhiming

    2013-09-01

    The study of opinion dynamics, such as spreading and controlling of rumors, has become an important issue on social networks. Numerous models have been devised to describe this process, including epidemic models and spin models, which mainly focus on how opinions spread and interact with each other, respectively. In this paper, we propose a model that combines the spreading stage and the interaction stage for opinions to illustrate the process of dispelling a rumor. Moreover, we set up authoritative nodes, which disseminate positive opinion to counterbalance the negative opinion prevailing on online social networking sites. With analysis of the relationship among positive opinion proportion, opinion strength and the density of authoritative nodes in networks with different topologies, we demonstrate that the positive opinion proportion grows with the density of authoritative nodes until the positive opinion prevails in the entire network. In particular, the relationship is linear in homogeneous topologies. Besides, it is also noteworthy that initial locations of the negative opinion source and authoritative nodes do not influence positive opinion proportion in homogeneous networks but have a significant impact on heterogeneous networks. The results are verified by numerical simulations and are helpful to understand the mechanism of two different opinions interacting with each other on online social networking sites.

  15. Applications of social media and social network analysis

    CERN Document Server

    Kazienko, Przemyslaw

    2015-01-01

    This collection of contributed chapters demonstrates a wide range of applications within two overlapping research domains: social media analysis and social network analysis. Various methodologies were utilized in the twelve individual chapters including static, dynamic and real-time approaches to graph, textual and multimedia data analysis. The topics apply to reputation computation, emotion detection, topic evolution, rumor propagation, evaluation of textual opinions, friend ranking, analysis of public transportation networks, diffusion in dynamic networks, analysis of contributors to commun

  16. Rumor propagation with heterogeneous transmission in social networks

    Science.gov (United States)

    Vega-Oliveros, Didier A.; Costa, Luciano da F.; Rodrigues, Francisco A.

    2017-02-01

    Rumor models consider that information transmission occurs with the same probability between each pair of nodes. However, this assumption is not observed in social networks, which contain influential spreaders. To overcome this limitation, we assume that central individuals have a higher capacity to convince their neighbors than peripheral subjects. From extensive numerical simulations we find that spreading is improved in scale-free networks when the transmission probability is proportional to the PageRank, degree, and betweenness centrality. In addition, the results suggest that spreading can be controlled by adjusting the transmission probabilities of the most central nodes. Our results provide a conceptual framework for understanding the interplay between rumor propagation and heterogeneous transmission in social networks.

  17. [Social Networks of Children with Mentally Ill Parents].

    Science.gov (United States)

    Stiawa, Maja; Kilian, Reinhold

    2017-10-01

    Social Networks of Children with Mentally Ill Parents Mental illness of parents can be a load situation for children. Supporting social relations might be an important source in such a situation. Social relations can be shown by social network analysis. Studies about social networks and mental health indicate differences regarding structure and potential for support when compared with social networks of healthy individuals. If and how mental illness of parents has an impact on their children's network is widely unknown. This systematic review shows methods and results of studies about social networks of children with mentally ill parents. By systematic search in electronic databases as well as manual search, two studies were found who met the target criteria. Both studies were conducted in the USA. Results of studies indicate that parental mental illness affects the state of mental health and social networks of children. Symptomatology of children changed due to perceived social support of network contacts. Impact of social support and strong network contacts seems to depend on age of children and the family situation. That's why support offers should be adapt to children's age. Focusing on social networks as potential resource for support and needs of the family affected seems appropriate during treatment.

  18. Modeling the dynamics of evaluation: a multilevel neural network implementation of the iterative reprocessing model.

    Science.gov (United States)

    Ehret, Phillip J; Monroe, Brian M; Read, Stephen J

    2015-05-01

    We present a neural network implementation of central components of the iterative reprocessing (IR) model. The IR model argues that the evaluation of social stimuli (attitudes, stereotypes) is the result of the IR of stimuli in a hierarchy of neural systems: The evaluation of social stimuli develops and changes over processing. The network has a multilevel, bidirectional feedback evaluation system that integrates initial perceptual processing and later developing semantic processing. The network processes stimuli (e.g., an individual's appearance) over repeated iterations, with increasingly higher levels of semantic processing over time. As a result, the network's evaluations of stimuli evolve. We discuss the implications of the network for a number of different issues involved in attitudes and social evaluation. The success of the network supports the IR model framework and provides new insights into attitude theory. © 2014 by the Society for Personality and Social Psychology, Inc.

  19. Habit as a moderator and exogenous predictor of social networks: The case of online social networking

    Directory of Open Access Journals (Sweden)

    Akwesi Assensoh-Kodua

    2015-10-01

    Full Text Available This paper tests the factors likely to impact continuance intentions through the medium of online social networks (OSN for business transactions. The expectation-confirmation theory (ECT from the consumer behaviour literature is made use of; to forward a set of theories that validate a prior model from IS usage research. Eight research hypotheses, after a field survey of OSNs participants for business transactions were conducted are empirically validated. 300 useable responses from LinkedIn and Twitter social networking platforms users for business transactions were analysed with the WarpPLS 4.0 bootstrapping technique. The study results provide significant evidence in support of perceived trust and user satisfaction, as determinants of the continuance intention of people using OSN platforms for business transactions. Above all, the research model was tested for the moderating effects of usage habit, which was found to impact relationships between continuance intention and perceived trust, resulting in an improved predictive capability of (R2=0.55 as compared to base model of (R2=0.52. The moderating result indicates that a higher level of habit increases the effect of perceived trust on continuance intention

  20. An evolving network model with community structure

    International Nuclear Information System (INIS)

    Li Chunguang; Maini, Philip K

    2005-01-01

    Many social and biological networks consist of communities-groups of nodes within which connections are dense, but between which connections are sparser. Recently, there has been considerable interest in designing algorithms for detecting community structures in real-world complex networks. In this paper, we propose an evolving network model which exhibits community structure. The network model is based on the inner-community preferential attachment and inter-community preferential attachment mechanisms. The degree distributions of this network model are analysed based on a mean-field method. Theoretical results and numerical simulations indicate that this network model has community structure and scale-free properties

  1. Privacy Breach Analysis in Social Networks

    Science.gov (United States)

    Nagle, Frank

    This chapter addresses various aspects of analyzing privacy breaches in social networks. We first review literature that defines three types of privacy breaches in social networks: interactive, active, and passive. We then survey the various network anonymization schemes that have been constructed to address these privacy breaches. After exploring these breaches and anonymization schemes, we evaluate a measure for determining the level of anonymity inherent in a network graph based on its topological structure. Finally, we close by emphasizing the difficulty of anonymizing social network data while maintaining usability for research purposes and offering areas for future work.

  2. Evolution of cooperation under social pressure in multiplex networks.

    Science.gov (United States)

    Pereda, María

    2016-09-01

    In this work, we aim to contribute to the understanding of human prosocial behavior by studying the influence that a particular form of social pressure, "being watched," has on the evolution of cooperative behavior. We study how cooperation emerges in multiplex complex topologies by analyzing a particular bidirectionally coupled dynamics on top of a two-layer multiplex network (duplex). The coupled dynamics appears between the prisoner's dilemma game in a network and a threshold cascade model in the other. The threshold model is intended to abstract the behavior of a network of vigilant nodes that impose the pressure of being observed altering hence the temptation to defect of the dilemma. Cooperation or defection in the game also affects the state of a node of being vigilant. We analyze these processes on different duplex networks structures and assess the influence of the topology, average degree and correlated multiplexity, on the outcome of cooperation. Interestingly, we find that the social pressure of vigilance may impact cooperation positively or negatively, depending on the duplex structure, specifically the degree correlations between layers is determinant. Our results give further quantitative insights in the promotion of cooperation under social pressure.

  3. The Freddi Staurs of Social Networking - A Legal Approach

    OpenAIRE

    Kosta , Eleni

    2009-01-01

    International audience; One of the most remarkable cultural phenomena that blossomed in the Web 2.0 era are the social networking sites, such as Facebook, MySpace, Friendster, Bebo, Netlog or LinkedIn. The introduction of new communication channels facilitates interactive information sharing and collaboration between various actors over social networking sites. These actors, i.e. the providers and the users, do not always fit in the traditional communications models. In this paper we are goin...

  4. The association between social network factors and mental health at different life stages.

    Science.gov (United States)

    Levula, Andrew; Wilson, Andrew; Harré, Michael

    2016-07-01

    Psychosocial factors are important determinants of an individual's health. This study examines the association between health scores and social network factors on mental health across different life stages. Data were drawn from the Household Income and Labour Dynamics in Australia survey for adolescents (n = 1739), adults (n = 10,309) and seniors (n = 2287). Hierarchical regression modelling was applied to examine effects within and across age groups. All the variables were derived from the self-completion questionnaire. The social network factors were statistically significant predictors of mental health outcomes for all three life stages. For adolescents, the three social network factors were statistically significant with social isolation having the largest impact (β = -.284, p social connection (β = .084, p social trust having a similar effect (β = .073, p social isolation had the highest impact (β = -.203, p social connection (β = .110, p social trust (β = .087, p social isolation (β = -.188, p social connection (β = .147, p social trust (β = .032, p social network factors, the models improved significantly with social isolation playing the most significant role across all life stages, whereas the other social network factors played a differentiated role depending upon the life stage. These findings have practical implications in the design of mental health interventions across different life stages.

  5. The importance of including dynamic social networks when modeling epidemics of airborne infections: does increasing complexity increase accuracy?

    Directory of Open Access Journals (Sweden)

    Go Myong-Hyun

    2011-07-01

    Full Text Available Abstract Mathematical models are useful tools for understanding and predicting epidemics. A recent innovative modeling study by Stehle and colleagues addressed the issue of how complex models need to be to ensure accuracy. The authors collected data on face-to-face contacts during a two-day conference. They then constructed a series of dynamic social contact networks, each of which was used to model an epidemic generated by a fast-spreading airborne pathogen. Intriguingly, Stehle and colleagues found that increasing model complexity did not always increase accuracy. Specifically, the most detailed contact network and a simplified version of this network generated very similar results. These results are extremely interesting and require further exploration to determine their generalizability. Please see related article BMC Medicine, 2011, 9:87

  6. Exposure, hazard, and survival analysis of diffusion on social networks.

    Science.gov (United States)

    Wu, Jiacheng; Crawford, Forrest W; Kim, David A; Stafford, Derek; Christakis, Nicholas A

    2018-04-29

    Sociologists, economists, epidemiologists, and others recognize the importance of social networks in the diffusion of ideas and behaviors through human societies. To measure the flow of information on real-world networks, researchers often conduct comprehensive sociometric mapping of social links between individuals and then follow the spread of an "innovation" from reports of adoption or change in behavior over time. The innovation is introduced to a small number of individuals who may also be encouraged to spread it to their network contacts. In conjunction with the known social network, the pattern of adoptions gives researchers insight into the spread of the innovation in the population and factors associated with successful diffusion. Researchers have used widely varying statistical tools to estimate these quantities, and there is disagreement about how to analyze diffusion on fully observed networks. Here, we describe a framework for measuring features of diffusion processes on social networks using the epidemiological concepts of exposure and competing risks. Given a realization of a diffusion process on a fully observed network, we show that classical survival regression models can be adapted to estimate the rate of diffusion, and actor/edge attributes associated with successful transmission or adoption, while accounting for the topology of the social network. We illustrate these tools by applying them to a randomized network intervention trial conducted in Honduras to estimate the rate of adoption of 2 health-related interventions-multivitamins and chlorine bleach for water purification-and determine factors associated with successful social transmission. Copyright © 2018 John Wiley & Sons, Ltd.

  7. Social dilemmas in an online social network: The structure and evolution of cooperation

    International Nuclear Information System (INIS)

    Fu Feng; Chen Xiaojie; Liu Lianghuan; Wang Long

    2007-01-01

    We investigate two paradigms for studying the evolution of cooperation-Prisoner's Dilemma and Snowdrift game in an online friendship network, obtained from a social networking site. By structural analysis, it is revealed that the empirical social network has small-world and scale-free properties. Besides, it exhibits assortative mixing pattern. Then, we study the evolutionary version of the two types of games on it. It is found that cooperation is substantially promoted with small values of game matrix parameters in both games. Whereas the competent cooperators induced by the underlying network of contacts will be dramatically inhibited with increasing values of the game parameters. Further, we explore the role of assortativity in evolution of cooperation by random edge rewiring. We find that increasing amount of assortativity will to a certain extent diminish the cooperation level. We also show that connected large hubs are capable of maintaining cooperation. The evolution of cooperation on empirical networks is influenced by various network effects in a combined manner, compared with that on model networks. Our results can help understand the cooperative behaviors in human groups and society

  8. Social network analysis for startups finding connections on the social web

    CERN Document Server

    Tsvetovat, Maksim

    2011-01-01

    Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available. Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you''ll learn concepts and techniques for recognizing patterns in social media, political groups, companies, cultural trends, and interpersonal networks. You''ll also learn how to use Python and other open source tools-such as NetworkX, NumPy, and Matplotlib-to gather, analyze, and vis

  9. Contributions of Social Networking for Innovation

    Directory of Open Access Journals (Sweden)

    Daniela Maria Cartoni

    2013-04-01

    Full Text Available This paper investigates the role of virtual social networks as a mechanism complementary to formal channels of technology transfer represented by ICT and by private centers of R & D in industry. The strengthening of Web 2.0 has provided the expansion of collaborative tools, in particular the social networks, with a strong influence on the spread of knowledge and innovation. To evaluate the potential of virtual networks, a survey had been conducted to identify and describe the characteristics of some of the major social networks used in Brazil (LinkedIn, Orkut and Twitter. Even this phenomenon is not mature, the study identified the potential and benefits of social networks as informal structures that help in generation of knowledge and innovation diffusion, as a field to be explored and developed.

  10. Getting acquainted through social networking sites: testing a model of online uncertainty reduction and social attraction

    NARCIS (Netherlands)

    Antheunis, M.L.; Valkenburg, P.M.; Peter, J.

    2010-01-01

    The first aim of this study was to examine which uncertainty reduction strategies members of social network sites used to gain information about a person who they had recently met online. The second aim was to investigate whether and how these uncertainty reduction strategies resulted in social

  11. Getting acquainted through social networking sites: Testing a model of online uncertainty reduction and social attraction

    NARCIS (Netherlands)

    Antheunis, M.L.; Valkenburg, P.M.; Peter, J.

    2008-01-01

    The first aim of this study was to examine which uncertainty reduction strategies members of social networking sites used to gain information about a person who they had recently met online. The second aim was to investigate whether and how these uncertainty reduction strategies resulted in social

  12. Privacy in Online Social Networks

    NARCIS (Netherlands)

    Beye, Michael; Jeckmans, Arjan; Erkin, Zekeriya; Erkin, Zekeriya; Hartel, Pieter H.; Lagendijk, Reginald; Tang, Qiang; Abraham, A.

    Online Social Networks (OSNs) have become part of daily life for millions of users. Users building explicit networks that represent their social relationships and often share a wealth of personal information to their own benefit. The potential privacy risks of such behavior are often underestimated

  13. Evolution of a large online social network

    International Nuclear Information System (INIS)

    Hu Haibo; Wang Xiaofan

    2009-01-01

    Although recently there are extensive research on the collaborative networks and online communities, there is very limited knowledge about the actual evolution of the online social networks (OSN). In the Letter, we study the structural evolution of a large online virtual community. We find that the scale growth of the OSN shows non-trivial S shape which may provide a proper exemplification for Bass diffusion model. We reveal that the evolutions of many network properties, such as density, clustering, heterogeneity and modularity, show non-monotone feature, and shrink phenomenon occurs for the path length and diameter of the network. Furthermore, the OSN underwent a transition from degree assortativity characteristic of collaborative networks to degree disassortativity characteristic of many OSNs. Our study has revealed the evolutionary pattern of interpersonal interactions in a specific population and provided a valuable platform for theoretical modeling and further analysis

  14. Power to Detect Intervention Effects on Ensembles of Social Networks

    Science.gov (United States)

    Sweet, Tracy M.; Junker, Brian W.

    2016-01-01

    The hierarchical network model (HNM) is a framework introduced by Sweet, Thomas, and Junker for modeling interventions and other covariate effects on ensembles of social networks, such as what would be found in randomized controlled trials in education research. In this article, we develop calculations for the power to detect an intervention…

  15. Social network analysis via multi-state reliability and conditional influence models

    International Nuclear Information System (INIS)

    Schneider, Kellie; Rainwater, Chase; Pohl, Ed; Hernandez, Ivan; Ramirez-Marquez, Jose Emmanuel

    2013-01-01

    This paper incorporates multi-state reliability measures into the assessment of a social network in which influence is treated as a multi-state commodity that flows through the network. The reliability of the network is defined as the probability that at least a certain level of influence reaches an intended target. We consider an individual's influence level as a function of the influence levels received from preceding actors in the network. We define several communication functions which describe the level of influence a particular actor will pass along to other actors within the network. Illustrative examples are presented, and the network reliability under the various communication influence levels is computed using exhaustive enumeration for a small example and Monte Carlo simulation for larger, more realistic sized examples.

  16. Modeling the Propagation of Trojan Malware in Online Social Networks

    OpenAIRE

    Faghani, Mohammad Reza; Nugyen, Uyen Trang

    2017-01-01

    The popularity and widespread usage of online social networks (OSN) have attracted cyber criminals who have used OSNs as a platform to spread malware. Among different types of malware in OSNs, Trojan is the most popular type with hundreds of attacks on OSN users in the past few years. Trojans infecting a user's computer have the ability to steal confidential information, install ransomware and infect other computers in the network. Therefore, it is important to understand propagation dynamics...

  17. The Strategic Paradox of Social Networks

    Science.gov (United States)

    2011-03-18

    United States claimed to have met online.9 And in 2010, Facebook claimed over 500 million users, which would make the social networking service the...service culture, or occupational specialty. One drawback with social networks concerns the protection of individual privacy. Facebook , for...St ra te gy R es ea rc h Pr oj ec t THE STRATEGIC PARADOX OF SOCIAL NETWORKS BY COLONEL ROBERT COTE United States Marine Corps

  18. Spreading of healthy mood in adolescent social networks.

    Science.gov (United States)

    Hill, E M; Griffiths, F E; House, T

    2015-08-22

    Depression is a major public health concern worldwide. There is evidence that social support and befriending influence mental health, and an improved understanding of the social processes that drive depression has the potential to bring significant public health benefits. We investigate transmission of mood on a social network of adolescents, allowing flexibility in our model by making no prior assumption as to whether it is low mood or healthy mood that spreads. Here, we show that while depression does not spread, healthy mood among friends is associated with significantly reduced risk of developing and increased chance of recovering from depression. We found that this spreading of healthy mood can be captured using a non-linear complex contagion model. Having sufficient friends with healthy mood can halve the probability of developing, or double the probability of recovering from, depression over a 6-12-month period on an adolescent social network. Our results suggest that promotion of friendship between adolescents can reduce both incidence and prevalence of depression. © 2015 The Authors.

  19. The social support and social network characteristics of smokers in methadone maintenance treatment.

    Science.gov (United States)

    de Dios, Marcel Alejandro; Stanton, Cassandra A; Caviness, Celeste M; Niaura, Raymond; Stein, Michael

    2013-01-01

    Previous studies have shown social support and social network variables to be important factors in smoking cessation treatment. Tobacco use is highly prevalent among individuals in methadone maintenance treatment (MMT). However, smoking cessation treatment outcomes in this vulnerable subpopulation have been poor and social support and social network variables may contribute. The current study examined the social support and social network characteristics of 151 MMT smokers involved in a randomized clinical trial of smoking cessation treatments. Participants were 50% women and 78% Caucasian. A high proportion (57%) of MMT smokers had spouses or partners who smoke and over two-thirds of households (68.5%) included at least one smoker. Our sample was characterized by relatively small social networks, but high levels of general social support and quitting support. The number of cigarettes per day was found to be positively associated with the number of smokers in the social network (r = .239, p social support and social networks of smokers in MMT.

  20. Modeling of contact tracing in social networks

    Science.gov (United States)

    Tsimring, Lev S.; Huerta, Ramón

    2003-07-01

    Spreading of certain infections in complex networks is effectively suppressed by using intelligent strategies for epidemic control. One such standard epidemiological strategy consists in tracing contacts of infected individuals. In this paper, we use a recently introduced generalization of the standard susceptible-infectious-removed stochastic model for epidemics in sparse random networks which incorporates an additional (traced) state. We describe a deterministic mean-field description which yields quantitative agreement with stochastic simulations on random graphs. We also discuss the role of contact tracing in epidemics control in small-world and scale-free networks. Effectiveness of contact tracing grows as the rewiring probability is reduced.

  1. Risk aversion and social networks

    NARCIS (Netherlands)

    Kovářík, J.; van der Leij, M.J.

    2014-01-01

    This paper first investigates empirically the relationship between risk aversion and social network structure in a large group of undergraduate students. We find that risk aversion is strongly correlated to local network clustering, that is, the probability that one has a social tie to friends of

  2. Social network analysis and supply chain management

    Directory of Open Access Journals (Sweden)

    Raúl Rodríguez Rodríguez

    2016-01-01

    Full Text Available This paper deals with social network analysis and how it could be integrated within supply chain management from a decision-making point of view. Even though the benefits of using social analysis have are widely accepted at both academic and industry/services context, there is still a lack of solid frameworks that allow decision-makers to connect the usage and obtained results of social network analysis – mainly both information and knowledge flows and derived results- with supply chain management objectives and goals. This paper gives an overview of social network analysis, the main social network analysis metrics, supply chain performance and, finally, it identifies how future frameworks could close the gap and link the results of social network analysis with the supply chain management decision-making processes.

  3. New Markov-Shannon Entropy models to assess connectivity quality in complex networks: from molecular to cellular pathway, Parasite-Host, Neural, Industry, and Legal-Social networks.

    Science.gov (United States)

    Riera-Fernández, Pablo; Munteanu, Cristian R; Escobar, Manuel; Prado-Prado, Francisco; Martín-Romalde, Raquel; Pereira, David; Villalba, Karen; Duardo-Sánchez, Aliuska; González-Díaz, Humberto

    2012-01-21

    Graph and Complex Network theory is expanding its application to different levels of matter organization such as molecular, biological, technological, and social networks. A network is a set of items, usually called nodes, with connections between them, which are called links or edges. There are many different experimental and/or theoretical methods to assign node-node links depending on the type of network we want to construct. Unfortunately, the use of a method for experimental reevaluation of the entire network is very expensive in terms of time and resources; thus the development of cheaper theoretical methods is of major importance. In addition, different methods to link nodes in the same type of network are not totally accurate in such a way that they do not always coincide. In this sense, the development of computational methods useful to evaluate connectivity quality in complex networks (a posteriori of network assemble) is a goal of major interest. In this work, we report for the first time a new method to calculate numerical quality scores S(L(ij)) for network links L(ij) (connectivity) based on the Markov-Shannon Entropy indices of order k-th (θ(k)) for network nodes. The algorithm may be summarized as follows: (i) first, the θ(k)(j) values are calculated for all j-th nodes in a complex network already constructed; (ii) A Linear Discriminant Analysis (LDA) is used to seek a linear equation that discriminates connected or linked (L(ij)=1) pairs of nodes experimentally confirmed from non-linked ones (L(ij)=0); (iii) the new model is validated with external series of pairs of nodes; (iv) the equation obtained is used to re-evaluate the connectivity quality of the network, connecting/disconnecting nodes based on the quality scores calculated with the new connectivity function. This method was used to study different types of large networks. The linear models obtained produced the following results in terms of overall accuracy for network reconstruction

  4. The utilization of social networking as promotion media (Case study: Handicraft business in Palembang)

    OpenAIRE

    Rahadi, Dedi Rianto; Abdillah, Leon Andretti

    2013-01-01

    Nowadays social media (Twitter, Facebook, etc.), not only simply as communication media, but also for promotion. Social networking media offers many business benefits for companies and organizations. Research purposes is to determine the model of social network media utilization as a promotional media for handicraft business in Palembang city. Qualitative and quantitative research design are used to know how handicraft business in Palembang city utilizing social media networking as a promotio...

  5. Use intensity of social networks in southern Brazil

    Directory of Open Access Journals (Sweden)

    Rafaele Matte Wojahn

    2017-08-01

    Full Text Available A social network implies in connect people. This article aims to identify the use intensity of social network in Southern Brazil. The research was characterized by quantitative approach, descriptive, cross-sectional and survey, with a sample of 372 respondents. To data analysis was used descriptive analysis to characterize the sample, verify the access frequency of social networks and the daily access time, and Pearson’s Correlation to identify the daily access time and the social networks. The results indicated the social network used in more intensity is the Facebook and then Whatsapp, and the access occurs at home. However, all the social networks promote interactions toward users.

  6. The Social Life of Social Networks

    DEFF Research Database (Denmark)

    Robertson, Scott P.; Vatrapu, Ravi; Medina, Richard

    2009-01-01

    dialogues wished to send other participants. We show a strong integration of the Web 2.0 and new media technologies of social networking, online video, and blogs. Outside of video content, users tended to direct others to groups and applications within the Facebook community, but this homophilous behavior......This paper examines the linkage patterns of people who posted links on the Facebook “walls” of Barack Obama, Hillary Clinton, and John McCain over two years prior to the 2008 U.S. Presidential election. Linkage patterns indicate the destinations to which participants in these social networking...

  7. [Social networks and medicine].

    Science.gov (United States)

    Bastardot, F; Vollenweider, P; Marques-Vidal, P

    2015-11-04

    Social networks (social media or #SoMe) have entered medical practice within the last few years. These new media--like Twitter or Skype--enrich interactions among physicians (telemedicine), among physicians and patients (virtual consultations) and change the way of teaching medicine. They also entail new ethical, deontological and legal issues: the extension of the consultation area beyond the medical office and the access of information by third parties were recently debated. We develop here a review of some social networks with their characteristics, applications for medicine and limitations, and we offer some recommendations of good practice.

  8. Social networking site (SNS) use by adolescent mothers: Can social support and social capital be enhanced by online social networks? - A structured review of the literature.

    Science.gov (United States)

    Nolan, Samantha; Hendricks, Joyce; Ferguson, Sally; Towell, Amanda

    2017-05-01

    to critically appraise the available literature and summarise the evidence relating to adolescent mothers' use of social networking sites in terms of any social support and social capital they may provide and to identify areas for future exploration. social networking sites have been demonstrated to provide social support to marginalised individuals and provide psycho-social benefits to members of such groups. Adolescent mothers are at risk of; social marginalisation; anxiety disorders and depressive symptoms; and poorer health and educational outcomes for their children. Social support has been shown to benefit adolescent mothers thus online mechanisms require consideration. a review of original research articles METHOD: key terms and Boolean operators identified research reports across a 20-year timeframe pertaining to the area of enquiry in: CINAHL, Cochrane Library, Medline, Scopus, ERIC, ProQuest, PsychINFO, Web of Science, Health Collection (Informit) and Google Scholar databases. Eight original research articles met the inclusion criteria for this review. studies demonstrate that adolescent mothers actively search for health information using the Internet and social networking sites, and that social support and social capital can be attributed to their use of specifically created online groups from within targeted health interventions. Use of a message board forum for pregnant and parenting adolescents also demonstrates elements of social support. There are no studies to date pertaining to adolescent mothers' use of globally accessible social networking sites in terms of social support provision and related outcomes. further investigation is warranted to explore the potential benefits of adolescent mothers' use of globally accessible social networking sites in terms of any social support provision and social capital they may provide. Copyright © 2017 Elsevier Ltd. All rights reserved.

  9. Social networks and cooperation in hunter-gatherers.

    Science.gov (United States)

    Apicella, Coren L; Marlowe, Frank W; Fowler, James H; Christakis, Nicholas A

    2012-01-25

    Social networks show striking structural regularities, and both theory and evidence suggest that networks may have facilitated the development of large-scale cooperation in humans. Here, we characterize the social networks of the Hadza, a population of hunter-gatherers in Tanzania. We show that Hadza networks have important properties also seen in modernized social networks, including a skewed degree distribution, degree assortativity, transitivity, reciprocity, geographic decay and homophily. We demonstrate that Hadza camps exhibit high between-group and low within-group variation in public goods game donations. Network ties are also more likely between people who give the same amount, and the similarity in cooperative behaviour extends up to two degrees of separation. Social distance appears to be as important as genetic relatedness and physical proximity in explaining assortativity in cooperation. Our results suggest that certain elements of social network structure may have been present at an early point in human history. Also, early humans may have formed ties with both kin and non-kin, based in part on their tendency to cooperate. Social networks may thus have contributed to the emergence of cooperation.

  10. PRIVACY PROTECTION PROBLEMS IN SOCIAL NETWORKS

    OpenAIRE

    OKUR, M. Cudi

    2011-01-01

    Protecting privacy has become a major concern for most social network users because of increased difficulties of controlling the online data. This article presents an assessment of the common privacy related risks of social networking sites. Open and hidden privacy risks of active and passive online profiles are examined and increasing share of social networking in these phenomena is discussed. Inadequacy of available legal and institutional protection is demonstrated and the effectiveness of...

  11. Aging and social networks in Spain: the importance of pubs and churches.

    Science.gov (United States)

    Buz, José; Sanchez, Marta; Levenson, Michael R; Aldwin, Carolyn M

    2014-01-01

    We examined whether the social convoy model and socioemotional selectivity theory apply in collectivistic cultures by examining the contextual factors which are hypothesized to mediate age-related differences in social support in a collectivist European country. Five hundred Spanish community-dwelling older adults (Mean age = 74.78, SD = 7.76, range = 60-93) were interviewed to examine structural aspects of their social networks. We found that age showed highly complex relationships with network size and frequency of interaction, depending on the network circle and the mediation of cultural factors. Family structure was important for social relations in the inner circle, while pubs and churches were important for peripheral relations. Surprisingly, pub attendance was the most important variable for maintenance of social support of peripheral network members. In general, the results support the applicability of the social convoy and socioemotional selectivity constructs to social support among Spanish older adults.

  12. Social network analysis of study environment

    Directory of Open Access Journals (Sweden)

    Blaženka Divjak

    2010-06-01

    Full Text Available Student working environment influences student learning and achievement level. In this respect social aspects of students’ formal and non-formal learning play special role in learning environment. The main research problem of this paper is to find out if students' academic performance influences their position in different students' social networks. Further, there is a need to identify other predictors of this position. In the process of problem solving we use the Social Network Analysis (SNA that is based on the data we collected from the students at the Faculty of Organization and Informatics, University of Zagreb. There are two data samples: in the basic sample N=27 and in the extended sample N=52. We collected data on social-demographic position, academic performance, learning and motivation styles, student status (full-time/part-time, attitudes towards individual and teamwork as well as informal cooperation. Afterwards five different networks (exchange of learning materials, teamwork, informal communication, basic and aggregated social network were constructed. These networks were analyzed with different metrics and the most important were betweenness, closeness and degree centrality. The main result is, firstly, that the position in a social network cannot be forecast only by academic success and, secondly, that part-time students tend to form separate groups that are poorly connected with full-time students. In general, position of a student in social networks in study environment can influence student learning as well as her/his future employability and therefore it is worthwhile to be investigated.

  13. Quantifying the propagation of distress and mental disorders in social networks.

    Science.gov (United States)

    Scatà, Marialisa; Di Stefano, Alessandro; La Corte, Aurelio; Liò, Pietro

    2018-03-22

    Heterogeneity of human beings leads to think and react differently to social phenomena. Awareness and homophily drive people to weigh interactions in social multiplex networks, influencing a potential contagion effect. To quantify the impact of heterogeneity on spreading dynamics, we propose a model of coevolution of social contagion and awareness, through the introduction of statistical estimators, in a weighted multiplex network. Multiplexity of networked individuals may trigger propagation enough to produce effects among vulnerable subjects experiencing distress, mental disorder, which represent some of the strongest predictors of suicidal behaviours. The exposure to suicide is emotionally harmful, since talking about it may give support or inadvertently promote it. To disclose the complex effect of the overlapping awareness on suicidal ideation spreading among disordered people, we also introduce a data-driven approach by integrating different types of data. Our modelling approach unveils the relationship between distress and mental disorders propagation and suicidal ideation spreading, shedding light on the role of awareness in a social network for suicide prevention. The proposed model is able to quantify the impact of overlapping awareness on suicidal ideation spreading and our findings demonstrate that it plays a dual role on contagion, either reinforcing or delaying the contagion outbreak.

  14. Enforcement of Privacy Policies over Multiple Online Social Networks for Collaborative Activities

    Science.gov (United States)

    Wu, Zhengping; Wang, Lifeng

    Our goal is to tend to develop an enforcement architecture of privacy policies over multiple online social networks. It is used to solve the problem of privacy protection when several social networks build permanent or temporary collaboration. Theoretically, this idea is practical, especially due to more and more social network tend to support open source framework “OpenSocial”. But as we known different social network websites may have the same privacy policy settings based on different enforcement mechanisms, this would cause problems. In this case, we have to manually write code for both sides to make the privacy policy settings enforceable. We can imagine that, this is a huge workload based on the huge number of current social networks. So we focus on proposing a middleware which is used to automatically generate privacy protection component for permanent integration or temporary interaction of social networks. This middleware provide functions, such as collecting of privacy policy of each participant in the new collaboration, generating a standard policy model for each participant and mapping all those standard policy to different enforcement mechanisms of those participants.

  15. Target-Centric Network Modeling

    DEFF Research Database (Denmark)

    Mitchell, Dr. William L.; Clark, Dr. Robert M.

    In Target-Centric Network Modeling: Case Studies in Analyzing Complex Intelligence Issues, authors Robert Clark and William Mitchell take an entirely new approach to teaching intelligence analysis. Unlike any other book on the market, it offers case study scenarios using actual intelligence...... reporting formats, along with a tested process that facilitates the production of a wide range of analytical products for civilian, military, and hybrid intelligence environments. Readers will learn how to perform the specific actions of problem definition modeling, target network modeling......, and collaborative sharing in the process of creating a high-quality, actionable intelligence product. The case studies reflect the complexity of twenty-first century intelligence issues by dealing with multi-layered target networks that cut across political, economic, social, technological, and military issues...

  16. Online Identities and Social Networking

    Science.gov (United States)

    Maheswaran, Muthucumaru; Ali, Bader; Ozguven, Hatice; Lord, Julien

    Online identities play a critical role in the social web that is taking shape on the Internet. Despite many technical proposals for creating and managing online identities, none has received widespread acceptance. Design and implementation of online identities that are socially acceptable on the Internet remains an open problem. This chapter discusses the interplay between online identities and social networking. Online social networks (OSNs) are growing at a rapid pace and has millions of members in them. While the recent trend is to create explicit OSNs such as Facebook and MySpace, we also have implicit OSNs such as interaction graphs created by email and instant messaging services. Explicit OSNs allow users to create profiles and use them to project their identities on the web. There are many interesting identity related issues in the context of social networking including how OSNs help and hinder the definition of online identities.

  17. Social networks of HIV-positive women and their association with social support and depression symptoms.

    Science.gov (United States)

    Cederbaum, Julie A; Rice, Eric; Craddock, Jaih; Pimentel, Veronica; Beaver, Patty

    2017-02-01

    Social support is important to the mental health and well-being of HIV-positive women. Limited information exists about the specific structure and composition of HIV-positive women's support networks or associations of these network properties with mental health outcomes. In this pilot study, the authors examine whether support network characteristics were associated with depressive symptoms. Survey and network data were collected from HIV-positive women (N = 46) via a web-based survey and an iPad application in August 2012. Data were analyzed using multivariate linear regression models in SAS. Depressive symptoms were positively associated with a greater number of doctors in a woman's network; having more HIV-positive network members was associated with less symptom reporting. Women who reported more individuals who could care for them had more family support. Those who reported feeling loved were less likely to report disclosure stigma. This work highlighted that detailed social network data can increase our understanding of social support so as to identify interventions to support the mental health of HIV-positive women. Most significant is the ongoing need for support from peers.

  18. Protective effects of social networks on disability among older adults in Spain.

    Science.gov (United States)

    Escobar-Bravo, Miguel-Ángel; Puga-González, Dolores; Martín-Baranera, Monserrat

    2012-01-01

    The loss of autonomy at advanced ages is not only associated with ageing, but also with the characteristics of the physical and social environment. Recent investigations have shown that social networks, social engagement and participation act like predictors of disability among the elderly. The aim of this study is to determine whether social networks are related to the development and progression of disability in the early years of old age. The source of data is the first wave of the survey "Processes of Vulnerability among Spanish Elderly", carried out in 2005 to a sample of 1244 individuals. The population object of study is the cohort aged 70-74 years in metropolitan areas (Madrid and Barcelona) and not institutionalized. Disability is measured by the development of basic activities of daily life (ADL), and instrumental activities of daily life (IADL). The structural aspects of the social relationships are measured through the diversity of social networks and participation. We used the social network index (SNI). For each point over the SNI, the risk of developing any type of disability decreased by 49% (HR=0.51, 95%CI=0.31-0.82). The SNI was a decisive factor in all forecasting models constructed with some hazard ratios (HR) that ranged from 0.29 (95%CI=0.14-0.59) in the first model to 0.43 (95%CI 0.20-0.90) in the full model. The results of the present study showed a strong association between an active social life, emotional support provided by friends and confidents and disability. These findings suggest a protective effect of social networks on disability. Also, these results indicate that some family and emotional ties have a significant effect on both the prevalence and the incidence of disability. Copyright © 2011 Elsevier Ireland Ltd. All rights reserved.

  19. Coarse cluster enhancing collaborative recommendation for social network systems

    Science.gov (United States)

    Zhao, Yao-Dong; Cai, Shi-Min; Tang, Ming; Shang, Min-Sheng

    2017-10-01

    Traditional collaborative filtering based recommender systems for social network systems bring very high demands on time complexity due to computing similarities of all pairs of users via resource usages and annotation actions, which thus strongly suppresses recommending speed. In this paper, to overcome this drawback, we propose a novel approach, namely coarse cluster that partitions similar users and associated items at a high speed to enhance user-based collaborative filtering, and then develop a fast collaborative user model for the social tagging systems. The experimental results based on Delicious dataset show that the proposed model is able to dramatically reduce the processing time cost greater than 90 % and relatively improve the accuracy in comparison with the ordinary user-based collaborative filtering, and is robust for the initial parameter. Most importantly, the proposed model can be conveniently extended by introducing more users' information (e.g., profiles) and practically applied for the large-scale social network systems to enhance the recommending speed without accuracy loss.

  20. Inferring social status and rich club effects in enterprise communication networks.

    Science.gov (United States)

    Dong, Yuxiao; Tang, Jie; Chawla, Nitesh V; Lou, Tiancheng; Yang, Yang; Wang, Bai

    2015-01-01

    Social status, defined as the relative rank or position that an individual holds in a social hierarchy, is known to be among the most important motivating forces in social behaviors. In this paper, we consider the notion of status from the perspective of a position or title held by a person in an enterprise. We study the intersection of social status and social networks in an enterprise. We study whether enterprise communication logs can help reveal how social interactions and individual status manifest themselves in social networks. To that end, we use two enterprise datasets with three communication channels--voice call, short message, and email--to demonstrate the social-behavioral differences among individuals with different status. We have several interesting findings and based on these findings we also develop a model to predict social status. On the individual level, high-status individuals are more likely to be spanned as structural holes by linking to people in parts of the enterprise networks that are otherwise not well connected to one another. On the community level, the principle of homophily, social balance and clique theory generally indicate a "rich club" maintained by high-status individuals, in the sense that this community is much more connected, balanced and dense. Our model can predict social status of individuals with 93% accuracy.

  1. Things online social networking can take away: Reminders of social networking sites undermine the desirability of offline socializing and pleasures.

    Science.gov (United States)

    Li, Shiang-Shiang; Chang, Yevvon Yi-Chi; Chiou, Wen-Bin

    2017-04-01

    People are beginning to develop symbiotic relationships with social networking sites (SNSs), which provide users with abundant opportunities for social interaction. We contend that if people perceive SNSs as sources of social connection, the idea of SNSs may reduce the desire to pursue offline social activities and offline pleasures. Experiment 1 demonstrated that priming with SNSs was associated with a weakened desirability of offline social activities and an increased inclination to work alone. Felt relatedness mediated the link between SNS primes and reduced desire to engage in offline social activities. Experiment 2 showed that exposure to SNS primes reduced the desirability of offline socializing and lowered the desire for offline pleasurable experiences as well. Moreover, heavy users were more susceptible to this detrimental effect. We provide the first experimental evidence that the idea of online social networking may modulate users' engagement in offline social activities and offline pleasures. Hence, online social networking may satisfy the need for relatedness but undercut the likelihood of reaping enjoyment from offline social life. © 2016 Scandinavian Psychological Associations and John Wiley & Sons Ltd.

  2. Social Support and Social Networks in COPD: A Scoping Review.

    Science.gov (United States)

    Barton, Christopher; Effing, Tanya W; Cafarella, Paul

    2015-01-01

    A scoping review was conducted to determine the size and nature of the evidence describing associations between social support and networks on health, management and clinical outcomes amongst patients with COPD. Searches of PubMed, PsychInfo and CINAHL were undertaken for the period 1966-December 2013. A descriptive synthesis of the main findings was undertaken to demonstrate where there is current evidence for associations between social support, networks and health outcomes, and where further research is needed. The search yielded 318 papers of which 287 were excluded after applying selection criteria. Two areas emerged in which there was consistent evidence of benefit of social support; namely mental health and self-efficacy. There was inconsistent evidence for a relationship between perceived social support and quality of life, physical functioning and self-rated health. Hospital readmission was not associated with level of perceived social support. Only a small number of studies (3 articles) have reported on the social network of individuals with COPD. There remains a need to identify the factors that promote and enable social support. In particular, there is a need to further understand the characteristics of social networks within the broader social structural conditions in which COPD patients live and manage their illness.

  3. Regional Use of Social Networking Tools

    Science.gov (United States)

    2014-12-01

    4 2.1.7 Tumblr 4 2.1.8 Instagram 4 2.2 Local Social Networking Services 5 3 Regional Preferences for Social Networking Tools 6 4 African Region...YouTube 280 million Twitter 255 million LinkedIn n/a Pinterest n/a Tumblr 300 million Instagram 200 million The active-user base numbers...so this percentage may decline in the future. 2.1.8 Instagram Instagram , acquired by Facebook in 2012, is a mobile social networking service that

  4. Unraveling the disease consequences and mechanisms of modular structure in animal social networks

    Science.gov (United States)

    Sah, Pratha; Leu, Stephan T.; Cross, Paul C.; Hudson, Peter J.; Bansal, Shweta

    2017-01-01

    Disease risk is a potential cost of group living. Although modular organization is thought to reduce this cost in animal societies, empirical evidence toward this hypothesis has been conflicting. We analyzed empirical social networks from 43 animal species to motivate our study of the epidemiological consequences of modular structure in animal societies. From these empirical studies, we identified the features of interaction patterns associated with network modularity and developed a theoretical network model to investigate when and how subdivisions in social networks influence disease dynamics. Contrary to prior work, we found that disease risk is largely unaffected by modular structure, although social networks beyond a modular threshold experience smaller disease burden and longer disease duration. Our results illustrate that the lowering of disease burden in highly modular social networks is driven by two mechanisms of modular organization: network fragmentation and subgroup cohesion. Highly fragmented social networks with cohesive subgroups are able to structurally trap infections within a few subgroups and also cause a structural delay to the spread of disease outbreaks. Finally, we show that network models incorporating modular structure are necessary only when prior knowledge suggests that interactions within the population are highly subdivided. Otherwise, null networks based on basic knowledge about group size and local contact heterogeneity may be sufficient when data-limited estimates of epidemic consequences are necessary. Overall, our work does not support the hypothesis that modular structure universally mitigates the disease impact of group living.

  5. Coupling effect of nodes popularity and similarity on social network persistence.

    Science.gov (United States)

    Jin, Xiaogang; Jin, Cheng; Huang, Jiaxuan; Min, Yong

    2017-02-21

    Network robustness represents the ability of networks to withstand failures and perturbations. In social networks, maintenance of individual activities, also called persistence, is significant towards understanding robustness. Previous works usually consider persistence on pre-generated network structures; while in social networks, the network structure is growing with the cascading inactivity of existed individuals. Here, we address this challenge through analysis for nodes under a coevolution model, which characterizes individual activity changes under three network growth modes: following the descending order of nodes' popularity, similarity or uniform random. We show that when nodes possess high spontaneous activities, a popularity-first growth mode obtains highly persistent networks; otherwise, with low spontaneous activities, a similarity-first mode does better. Moreover, a compound growth mode, with the consecutive joining of similar nodes in a short period and mixing a few high popularity nodes, obtains the highest persistence. Therefore, nodes similarity is essential for persistent social networks, while properly coupling popularity with similarity further optimizes the persistence. This demonstrates the evolution of nodes activity not only depends on network topology, but also their connective typology.

  6. Social networks and human development / Redes sociales y desarrollo humano

    Directory of Open Access Journals (Sweden)

    Sara Gallego Trijueque

    2011-10-01

    Full Text Available The aim of this work is a brief introduction to the concept of social networks and their importance in society. Social networks have been responsible over the centuries to preserve community values, in addition to being facilitators of social interaction in human development processes, through communication and relationships between individuals.

  7. Computational Social Network Analysis

    CERN Document Server

    Hassanien, Aboul-Ella

    2010-01-01

    Presents insight into the social behaviour of animals (including the study of animal tracks and learning by members of the same species). This book provides web-based evidence of social interaction, perceptual learning, information granulation and the behaviour of humans and affinities between web-based social networks

  8. Business socialising: women’s social networking perceptions

    OpenAIRE

    13104802 - Bogaards, Marlene; Mostert, Karina; 10868445 - De Klerk, Saskia

    2012-01-01

    The primary research objective of the study was to investigate the perceptions of the social networking practices of businesswomen. A non-probability purposive voluntary sample, followed by snowball sampling, was used to select businesswomen (n = 31) living and working in the Gauteng province for in-depth interviews. Various perceptions of businesswomen of social networking practices were identified. A number of networking challenges that businesswomen experience in their social networking ef...

  9. Sinister connections : how to analyse organised crime with social network analysis?

    NARCIS (Netherlands)

    Diviak, Tomas

    2018-01-01

    Networks have recently become ubiquitous in many scientific fields. In criminology, social network analysis (SNA) provides a potent tool for analysis of organized crime. This paper introduces basic network terms and measures as well as advanced models and reviews their application in criminological

  10. Review of Social Networking Sites' Security and Privacy

    OpenAIRE

    YANG, SHUN

    2015-01-01

    Nowadays social media networking has dramatically increased. Social networking sites like Facebook make users create huge amount of profiles and share personal information within networking of different users. Social networking exposes personal information far beyond the group of friends. And that information or data on social media networking could be potential threat to people's information security and privacy. In this review, we are going to view the privacy risks and security problem...

  11. Consumers don’t play dice, influence of social networks and advertisements

    Science.gov (United States)

    Groot, Robert D.

    2006-05-01

    Empirical data of supermarket sales show stylised facts that are similar to stock markets, with a broad (truncated) Lévy distribution of weekly sales differences in the baseline sales [R.D. Groot, Physica A 353 (2005) 501]. To investigate the cause of this, the influence of social interactions and advertisements are studied in an agent-based model of consumers in a social network. The influence of network topology was varied by using a small-world network, a random network and a Barabási-Albert network. The degree to which consumers value the opinion of their peers was also varied. On a small-world and random network we find a phase transition between an open market and a locked-in market that is similar to condensation in liquids. At the critical point, fluctuations become large and buying behaviour is strongly correlated. However, on the small world network the noise distribution at the critical point is Gaussian, and critical slowing down occurs which is not observed in supermarket sales. On a scale-free network, the model shows a transition between a gas-like phase and a glassy state, but at the transition point the noise amplitude is much larger than what is seen in supermarket sales. To explore the role of advertisements, a model is studied where imprints are placed on the minds of consumers that ripen when a decision for a product is made. The correct distribution of weekly sales returns follows naturally from this model, as well as the noise amplitude, the correlation time and cross-correlation of sales fluctuations. For particular parameter values, simulated sales correlation shows power-law decay in time. The model predicts that social interaction helps to prevent aversion, and that products are viewed more positively when their consumption rate is higher.

  12. Collective Dynamics in Physical and Social Networks

    Science.gov (United States)

    Isakov, Alexander

    We study four systems where individual units come together to display a range of collective behavior. First, we consider a physical system of phase oscillators on a network that expands the Kuramoto model to include oscillator-network interactions and the presence of noise: using a Hebbian-like learning rule, oscillators that synchronize in turn strengthen their connections to each other. We find that the average degree of connectivity strongly affects rates of flipping between aligned and anti-aligned states, and that this result persists to the case of complex networks. Turning to a fully multi-player, multi-strategy evolutionary dynamics model of cooperating bacteria that change who they give resources to and take resources from, we find several regimes that give rise to high levels of collective structure in the resulting networks. In this setting, we also explore the conditions in which an intervention that affects cooperation itself (e.g. "seeding the network with defectors") can lead to wiping out an infection. We find a non-monotonic connection between the percent of disabled cooperation and cure rate, suggesting that in some regimes a limited perturbation can lead to total population collapse. At a larger scale, we study how the locomotor system recovers after amputation in fruit flies. Through experiment and a theoretical model of multi-legged motion controlled by neural oscillators, we find that proprioception plays a role in the ability of flies to control leg forces appropriately to recover from a large initial turning bias induced by the injury. Finally, at the human scale, we consider a social network in a traditional society in Africa to understand how social ties lead to group formation for collective action (stealth raids). We identify critical and distinct roles for both leadership (important for catalyzing a group) and friendship (important for final composition). We conclude with prospects for future work.

  13. Interplay between social influence and competitive strategical games in multiplex networks.

    Science.gov (United States)

    Amato, Roberta; Díaz-Guilera, Albert; Kleineberg, Kaj-Kolja

    2017-08-01

    We present a model that takes into account the coupling between evolutionary game dynamics and social influence. Importantly, social influence and game dynamics take place in different domains, which we model as different layers of a multiplex network. We show that the coupling between these dynamical processes can lead to cooperation in scenarios where the pure game dynamics predicts defection. In addition, we show that the structure of the network layers and the relation between them can further increase cooperation. Remarkably, if the layers are related in a certain way, the system can reach a polarized metastable state. These findings could explain the prevalence of polarization observed in many social dilemmas.

  14. Second-Order Assortative Mixing in Social Networks

    DEFF Research Database (Denmark)

    Zhou, Shi; Cox, Ingemar; Hansen, Lars Kai

    2017-01-01

    In a social network, the number of links of a node, or node degree, is often assumed as a proxy for the node’s importance or prominence within the network. It is known that social networks exhibit the (first-order) assortative mixing, i.e. if two nodes are connected, they tend to have similar node...... degrees, suggesting that people tend to mix with those of comparable prominence. In this paper, we report the second-order assortative mixing in social networks. If two nodes are connected, we measure the degree correlation between their most prominent neighbours, rather than between the two nodes...... themselves. We observe very strong second-order assortative mixing in social networks, often significantly stronger than the first-order assortative mixing. This suggests that if two people interact in a social network, then the importance of the most prominent person each knows is very likely to be the same...

  15. Organizational Application of Social Networking Information Technologies

    Science.gov (United States)

    Reppert, Jeffrey R.

    2012-01-01

    The focus of this qualitative research study using the Delphi method is to provide a framework for leaders to develop their own social networks. By exploring concerns in four areas, leaders may be able to better plan, implement, and manage social networking systems in organizations. The areas addressed are: (a) social networking using…

  16. The Social Network Classroom

    Science.gov (United States)

    Bunus, Peter

    Online social networking is an important part in the everyday life of college students. Despite the increasing popularity of online social networking among students and faculty members, its educational benefits are largely untested. This paper presents our experience in using social networking applications and video content distribution websites as a complement of traditional classroom education. In particular, the solution has been based on effective adaptation, extension and integration of Facebook, Twitter, Blogger YouTube and iTunes services for delivering educational material to students on mobile platforms like iPods and 3 rd generation mobile phones. The goals of the proposed educational platform, described in this paper, are to make the learning experience more engaging, to encourage collaborative work and knowledge sharing among students, and to provide an interactive platform for the educators to reach students and deliver lecture material in a totally new way.

  17. Analyzing the Dynamics of Communication in Online Social Networks

    Science.gov (United States)

    de Choudhury, Munmun; Sundaram, Hari; John, Ajita; Seligmann, Doree Duncan

    This chapter deals with the analysis of interpersonal communication dynamics in online social networks and social media. Communication is central to the evolution of social systems. Today, the different online social sites feature variegated interactional affordances, ranging from blogging, micro-blogging, sharing media elements (i.e., image, video) as well as a rich set of social actions such as tagging, voting, commenting and so on. Consequently, these communication tools have begun to redefine the ways in which we exchange information or concepts, and how the media channels impact our online interactional behavior. Our central hypothesis is that such communication dynamics between individuals manifest themselves via two key aspects: the information or concept that is the content of communication, and the channel i.e., the media via which communication takes place. We present computational models and discuss large-scale quantitative observational studies for both these organizing ideas. First, we develop a computational framework to determine the "interestingness" property of conversations cented around rich media. Second, we present user models of diffusion of social actions and study the impact of homophily on the diffusion process. The outcome of this research is twofold. First, extensive empirical studies on datasets from YouTube have indicated that on rich media sites, the conversations that are deemed "interesting" appear to have consequential impact on the properties of the social network they are associated with: in terms of degree of participation of the individuals in future conversations, thematic diffusion as well as emergent cohesiveness in activity among the concerned participants in the network. Second, observational and computational studies on large social media datasets such as Twitter have indicated that diffusion of social actions in a network can be indicative of future information cascades. Besides, given a topic, these cascades are often a

  18. Network interventions - How citizens’ social media networks influence their political participation

    DEFF Research Database (Denmark)

    Ohme, Jakob; de Vreese, Claes Holger; Albæk, Erik

    Social media platforms are special places of information exposure because they are structured around a user’s social network and not around content, like other news media. Studies could show that news exposure on social media can affect citizens’ political participation due to the personalized......, targeted, & inadvertent exposure. However, previous research did not strongly focus on how the characteristics of a citizens’ social media network might alter this relationship. We tests how political information exposure via three different media channels affects political participation among Danish...... citizens and examine possible moderation effects of users network size, network diversity and the newly introduced parameter of perceived network activity. To this end, a two-wave online survey (n=858) among the Danish population was conducted, applying a smartphone-based media diary study. We find strong...

  19. Social Media and Social Networking Applications for Teaching and Learning

    Science.gov (United States)

    Yeo, Michelle Mei Ling

    2014-01-01

    This paper aims to better understand the experiences of the youth and the educators with the tapping of social media like YouTube videos and the social networking application of Facebook for teaching and learning. This paper is interested in appropriating the benefits of leveraging of social media and networking applications like YouTube and…

  20. Information Dissemination of Public Health Emergency on Social Networks and Intelligent Computation.

    Science.gov (United States)

    Hu, Hongzhi; Mao, Huajuan; Hu, Xiaohua; Hu, Feng; Sun, Xuemin; Jing, Zaiping; Duan, Yunsuo

    2015-01-01

    Due to the extensive social influence, public health emergency has attracted great attention in today's society. The booming social network is becoming a main information dissemination platform of those events and caused high concerns in emergency management, among which a good prediction of information dissemination in social networks is necessary for estimating the event's social impacts and making a proper strategy. However, information dissemination is largely affected by complex interactive activities and group behaviors in social network; the existing methods and models are limited to achieve a satisfactory prediction result due to the open changeable social connections and uncertain information processing behaviors. ACP (artificial societies, computational experiments, and parallel execution) provides an effective way to simulate the real situation. In order to obtain better information dissemination prediction in social networks, this paper proposes an intelligent computation method under the framework of TDF (Theory-Data-Feedback) based on ACP simulation system which was successfully applied to the analysis of A (H1N1) Flu emergency.

  1. Social network, social support, and risk of incident stroke: Atherosclerosis Risk in Communities study.

    Science.gov (United States)

    Nagayoshi, Mako; Everson-Rose, Susan A; Iso, Hiroyasu; Mosley, Thomas H; Rose, Kathryn M; Lutsey, Pamela L

    2014-10-01

    Having a small social network and lack of social support have been associated with incident coronary heart disease; however, epidemiological evidence for incident stroke is limited. We assessed the longitudinal association of a small social network and lack of social support with risk of incident stroke and evaluated whether the association was partly mediated by vital exhaustion and inflammation. The Atherosclerosis Risk in Communities study measured social network and social support in 13 686 men and women (mean, 57 years; 56% women; 24% black; 76% white) without a history of stroke. Social network was assessed by the 10-item Lubben Social Network Scale and social support by a 16-item Interpersonal Support Evaluation List-Short Form. During a median follow-up of 18.6 years, 905 incident strokes occurred. Relative to participants with a large social network, those with a small social network had a higher risk of stroke (hazard ratio [95% confidence interval], 1.44 [1.02-2.04]) after adjustment for demographics, socioeconomic variables, marital status, behavioral risk factors, and major stroke risk factors. Vital exhaustion, but not inflammation, partly mediated the association between a small social network and incident stroke. Social support was unrelated to incident stroke. In this sample of US community-dwelling men and women, having a small social network was associated with excess risk of incident stroke. As with other cardiovascular conditions, having a small social network may be associated with a modestly increased risk of incident stroke. © 2014 American Heart Association, Inc.

  2. Evolution of Cooperation in Social Dilemmas on Complex Networks

    Science.gov (United States)

    Iyer, Swami; Killingback, Timothy

    2016-01-01

    Cooperation in social dilemmas is essential for the functioning of systems at multiple levels of complexity, from the simplest biological organisms to the most sophisticated human societies. Cooperation, although widespread, is fundamentally challenging to explain evolutionarily, since natural selection typically favors selfish behavior which is not socially optimal. Here we study the evolution of cooperation in three exemplars of key social dilemmas, representing the prisoner’s dilemma, hawk-dove and coordination classes of games, in structured populations defined by complex networks. Using individual-based simulations of the games on model and empirical networks, we give a detailed comparative study of the effects of the structural properties of a network, such as its average degree, variance in degree distribution, clustering coefficient, and assortativity coefficient, on the promotion of cooperative behavior in all three classes of games. PMID:26928428

  3. Social dilemmas in an online social network: The structure and evolution of cooperation

    Energy Technology Data Exchange (ETDEWEB)

    Fu Feng [Center for Systems and Control, College of Engineering, Peking University, Beijing 100871 (China); Department of Industrial Engineering and Management, College of Engineering, Peking University, Beijing 100871 (China)], E-mail: fufeng@pku.edu.cn; Chen Xiaojie; Liu Lianghuan [Center for Systems and Control, College of Engineering, Peking University, Beijing 100871 (China); Department of Industrial Engineering and Management, College of Engineering, Peking University, Beijing 100871 (China); Wang Long [Center for Systems and Control, College of Engineering, Peking University, Beijing 100871 (China); Department of Industrial Engineering and Management, College of Engineering, Peking University, Beijing 100871 (China)], E-mail: longwang@pku.edu.cn

    2007-11-05

    We investigate two paradigms for studying the evolution of cooperation-Prisoner's Dilemma and Snowdrift game in an online friendship network, obtained from a social networking site. By structural analysis, it is revealed that the empirical social network has small-world and scale-free properties. Besides, it exhibits assortative mixing pattern. Then, we study the evolutionary version of the two types of games on it. It is found that cooperation is substantially promoted with small values of game matrix parameters in both games. Whereas the competent cooperators induced by the underlying network of contacts will be dramatically inhibited with increasing values of the game parameters. Further, we explore the role of assortativity in evolution of cooperation by random edge rewiring. We find that increasing amount of assortativity will to a certain extent diminish the cooperation level. We also show that connected large hubs are capable of maintaining cooperation. The evolution of cooperation on empirical networks is influenced by various network effects in a combined manner, compared with that on model networks. Our results can help understand the cooperative behaviors in human groups and society.

  4. Social networking for well-being

    NARCIS (Netherlands)

    Steen, M.G.D.; Aarts, O.A.J.; Broekman, C.C.M.T.; Prins, S.C.L.

    2011-01-01

    In this paper, we present some of the work that is being done in the WeCare project (in the AAL programme). The project’s goal is to introduce social networking services in the lives of older people, in order to improve their well-being. Participation in social networks, both online and ‘in real

  5. Social networks and factor markets

    DEFF Research Database (Denmark)

    Abay, Kibrom Araya; Kahsay, Goytom Abraha; Berhane, Guush

    In the absence of well-established factor markets, the role of indigenous institutions and social networks can be substantial for mobilizing factors for agricultural production. We investigate the role of an indigenous social network in Ethiopia, the iddir, in facilitating factor market...... transactions among smallholder farmers. Using detailed longitudinal household survey data and employing a difference-in-differences approach, we find that iddir membership improves households’ access to factor markets. Specifically, we find that joining an iddir network improves households’ access to land...

  6. Adoption of Social Networking in Education: A Study of the Use of Social Networks by Higher Education Students in Oman

    Science.gov (United States)

    Al-Mukhaini, Elham M.; Al-Qayoudhi, Wafa S.; Al-Badi, Ali H.

    2014-01-01

    The use of social networks is a growing phenomenon, being increasingly important in both private and academic life. Social networks are used as tools to enable users to have social interaction. The use of social networks (SNs) complements and enhances the teaching in traditional classrooms. For example, YouTube, Facebook, wikis, and blogs provide…

  7. Social networking mining, visualization, and security

    CERN Document Server

    Dehuri, Satchidananda; Wang, Gi-Nam

    2014-01-01

    With the proliferation of social media and on-line communities in networked world a large gamut of data has been collected and stored in databases. The rate at which such data is stored is growing at a phenomenal rate and pushing the classical methods of data analysis to their limits. This book presents an integrated framework of recent empirical and theoretical research on social network analysis based on a wide range of techniques from various disciplines like data mining, social sciences, mathematics, statistics, physics, network science, machine learning with visualization techniques, and security. The book illustrates the potential of multi-disciplinary techniques in various real life problems and intends to motivate researchers in social network analysis to design more effective tools by integrating swarm intelligence and data mining.  

  8. Online and Offline Social Networks: Use of Social Networking Sites by Emerging Adults

    Science.gov (United States)

    Subrahmanyam, Kaveri; Reich, Stephanie M.; Waechter, Natalia; Espinoza, Guadalupe

    2008-01-01

    Social networking sites (e.g., MySpace and Facebook) are popular online communication forms among adolescents and emerging adults. Yet little is known about young people's activities on these sites and how their networks of "friends" relate to their other online (e.g., instant messaging) and offline networks. In this study, college students…

  9. Modeling social norms and social influence in obesity.

    Science.gov (United States)

    Shoham, David A; Hammond, Ross; Rahmandad, Hazhir; Wang, Youfa; Hovmand, Peter

    2015-03-01

    The worldwide increase in obesity has led to changes in what is considered "normal" or desirable weight, especially among populations at higher risk. We show that social norms are key to understanding the obesity epidemic, and that social influence mechanisms provide a necessary linkage between individual obesity-related behaviors and population-level characteristics. Because influence mechanisms cannot be directly observed, we show how three complex systems tools may be used to gain insights into observed epidemiologic patterns: social network analysis, agent-based modeling, and systems dynamics modeling. However, simulation and mathematical modeling approaches raise questions regarding acceptance of findings, especially among policy makers. Nevertheless, we point to modeling successes in obesity and other fields, including the NIH-funded National Collaborative on Childhood Obesity Research (NCCOR) Envison project.

  10. Brain networks of social comparison.

    Science.gov (United States)

    Kedia, Gayannée; Lindner, Michael; Mussweiler, Thomas; Ihssen, Niklas; Linden, David E J

    2013-03-27

    Social comparison, that is, the process of comparing oneself to other people, is a ubiquitous social cognitive mechanism; however, so far its neural correlates have remained unknown. The present study tested the hypothesis that social comparisons are supported by partly dissociated networks, depending on whether the dimension under comparison concerns a physical or a psychological attribute. We measured brain activity with functional MRI, whereas participants were comparing their own height or intelligence to that of individuals they personally know. Height comparisons were associated with higher activity in a frontoparietal network involved in spatial and numerical cognition. Conversely, intelligence comparisons recruited a network of midline areas that have been previously implicated in the attribution of mental states to oneself and others (Theory of mind). These findings suggest that social comparisons rely on diverse domain-specific mechanisms rather than on one unitary process.

  11. Spreading of healthy mood in adolescent social networks

    OpenAIRE

    Hill, E. M.; Griffiths, F. E.; House, T.

    2015-01-01

    Depression is a major public health concern worldwide. There is evidence that social support and befriending influence mental health, and an improved understanding of the social processes that drive depression has the potential to bring significant public health benefits. We investigate transmission of mood on a social network of adolescents, allowing flexibility in our model by making no prior assumption as to whether it is low mood or healthy mood that spreads. Here, we show that while depr...

  12. Analytical Solutions for Rumor Spreading Dynamical Model in a Social Network

    Science.gov (United States)

    Fallahpour, R.; Chakouvari, S.; Askari, H.

    2015-03-01

    In this paper, Laplace Adomian decomposition method is utilized for evaluating of spreading model of rumor. Firstly, a succinct review is constructed on the subject of using analytical methods such as Adomian decomposion method, Variational iteration method and Homotopy Analysis method for epidemic models and biomathematics. In continue a spreading model of rumor with consideration of forgetting mechanism is assumed and subsequently LADM is exerted for solving of it. By means of the aforementioned method, a general solution is achieved for this problem which can be readily employed for assessing of rumor model without exerting any computer program. In addition, obtained consequences for this problem are discussed for different cases and parameters. Furthermore, it is shown the method is so straightforward and fruitful for analyzing equations which have complicated terms same as rumor model. By employing numerical methods, it is revealed LADM is so powerful and accurate for eliciting solutions of this model. Eventually, it is concluded that this method is so appropriate for this problem and it can provide researchers a very powerful vehicle for scrutinizing rumor models in diverse kinds of social networks such as Facebook, YouTube, Flickr, LinkedIn and Tuitor.

  13. Social networks and bronchial asthma.

    Science.gov (United States)

    D'Amato, Gennaro; Cecchi, Lorenzo; Liccardi, Gennaro; D'Amato, Maria; Stanghellini, Giovanni

    2013-02-01

    To focus on both positive and negative aspects of the interaction between asthmatic patients and the social networks, and to highlight the need of a psychological approach in some individuals to integrate pharmacological treatment is the purpose of review. There is evidence that in some asthmatic patients, the excessive use of social networks can induce depression and stress triggering bronchial obstruction, whereas in others their rational use can induce beneficial effects in terms of asthma management. The increasing asthma prevalence in developed countries seen at the end of last century has raised concern for the considerable burden of this disease on society as well as individuals. Bronchial asthma is a disease in which psychological implications play a role in increasing or in reducing the severity of bronchial obstruction. Internet and, in particular, social media are increasingly a part of daily life of both young and adult people, thus allowing virtual relationships with peers sharing similar interests and goals. Although social network users often disclose more about themselves online than they do in person, there might be a risk for adolescents and for sensitive individuals, who can be negatively influenced by an incorrect use. However, although some studies show an increased risk of depression, other observations suggest beneficial effects of social networks by enhancing communication, social connection and self-esteem.

  14. Mining social networks and security informatics

    CERN Document Server

    Özyer, Tansel; Rokne, Jon; Khoury, Suheil

    2013-01-01

    Crime, terrorism and security are in the forefront of current societal concerns. This edited volume presents research based on social network techniques showing how data from crime and terror networks can be analyzed and how information can be extracted. The topics covered include crime data mining and visualization; organized crime detection; crime network visualization; computational criminology; aspects of terror network analyses and threat prediction including cyberterrorism and the related area of dark web; privacy issues in social networks; security informatics; graph algorithms for soci

  15. A Social Networks in Education

    Science.gov (United States)

    Klimova, Blanka; Poulova, Petra

    2015-01-01

    At present social networks are becoming important in all areas of human activities. They are simply part and parcel of everyday life. They are mostly used for advertising, but they have already found their way into education. The future potential of social networks is high as it can be seen from their statistics on a daily, monthly or yearly…

  16. Social Networking Goes to School

    Science.gov (United States)

    Davis, Michelle R.

    2010-01-01

    Just a few years ago, social networking meant little more to educators than the headache of determining whether to penalize students for inappropriate activities captured on Facebook or MySpace. Now, teachers and students have an array of social-networking sites and tools--from Ning to VoiceThread and Second Life--to draw on for such serious uses…

  17. Effect of the social influence on topological properties of user-object bipartite networks

    Science.gov (United States)

    Liu, Jian-Guo; Hu, Zhaolong; Guo, Qiang

    2013-11-01

    Social influence plays an important role in analyzing online users' collective behaviors [Salganik et al., Science 311, 854 (2006)]. However, the effect of the social influence from the viewpoint of theoretical model is missing. In this paper, by taking into account the social influence and users' preferences, we develop a theoretical model to analyze the topological properties of user-object bipartite networks, including the degree distribution, average nearest neighbor degree and the bipartite clustering coefficient, as well as topological properties of the original user-object networks and their unipartite projections. According to the users' preferences and the global ranking effect, we analyze the theoretical results for two benchmark data sets, Amazon and Bookcrossing, which are approximately consistent with the empirical results. This work suggests that this model is feasible to analyze topological properties of bipartite networks in terms of the social influence and the users' preferences.

  18. A Study of Malware Propagation via Online Social Networking

    Science.gov (United States)

    Faghani, Mohammad Reza; Nguyen, Uyen Trang

    The popularity of online social networks (OSNs) have attracted malware creators who would use OSNs as a platform to propagate automated worms from one user's computer to another's. On the other hand, the topic of malware propagation in OSNs has only been investigated recently. In this chapter, we discuss recent advances on the topic of malware propagation by way of online social networking. In particular, we present three malware propagation techniques in OSNs, namely cross site scripting (XSS), Trojan and clickjacking types, and their characteristics via analytical models and simulations.

  19. Urbanism, Neighborhood Context, and Social Networks.

    Science.gov (United States)

    Cornwell, Erin York; Behler, Rachel L

    2015-09-01

    Theories of urbanism suggest that the urban context erodes individuals' strong social ties with friends and family. Recent research has narrowed focus to the neighborhood context, emphasizing how localized structural disadvantage affects community-level cohesion and social capital. In this paper, we argue that neighborhood context also shapes social ties with friends and family- particularly for community-dwelling seniors. We hypothesize that neighborhood disadvantage, residential instability, and disorder restrict residents' abilities to cultivate close relationships with neighbors and non-neighbor friends and family. Using data from the National Social Life, Health, and Aging Project (NSHAP), we find that older adults who live in disadvantaged neighborhoods have smaller social networks. Neighborhood disadvantage is also associated with less close network ties and less frequent interaction - but only among men. Furthermore, residents of disordered neighborhoods have smaller networks and weaker ties. We urge scholars to pay greater attention to how neighborhood context contributes to disparities in network-based access to resources.

  20. [Social networks in drinking behaviors among Japanese: support network, drinking network, and intervening network].

    Science.gov (United States)

    Yoshihara, Chika; Shimizu, Shinji

    2005-10-01

    The national representative sample was analyzed to examine the relationship between respondents' drinking practice and the social network which was constructed of three different types of network: support network, drinking network, and intervening network. Non-parametric statistical analysis was conducted with chi square method and ANOVA analysis, due to the risk of small samples in some basic tabulation cells. The main results are as follows: (1) In the support network of workplace associates, moderate drinkers enjoyed much more sociable support care than both nondrinkers and hard drinkers, which might suggest a similar effect as the French paradox. Meanwhile in the familial and kinship network, the more intervening care support was provided, the harder respondents' drinking practice. (2) The drinking network among Japanese people for both sexes is likely to be convergent upon certain types of network categories and not decentralized in various categories. This might reflect of the drinking culture of Japan, which permits people to drink everyday as a practice, especially male drinkers. Subsequently, solitary drinking is not optional for female drinkers. (3) Intervening network analysis showed that the harder the respondents' drinking practices, the more frequently their drinking behaviors were checked in almost all the categories of network. A rather complicated gender double-standard was found in the network of hard drinkers with their friends, particularly for female drinkers. Medical professionals played a similar intervening role for men as family and kinship networks but to a less degree than friends for females. The social network is considerably associated with respondents' drinking, providing both sociability for moderate drinkers and intervention for hard drinkers, depending on network categories. To minimize the risk of hard drinking and advance self-healthy drinking there should be more research development on drinking practice and the social network.

  1. Mining of the social network extraction

    Science.gov (United States)

    Nasution, M. K. M.; Hardi, M.; Syah, R.

    2017-01-01

    The use of Web as social media is steadily gaining ground in the study of social actor behaviour. However, information in Web can be interpreted in accordance with the ability of the method such as superficial methods for extracting social networks. Each method however has features and drawbacks: it cannot reveal the behaviour of social actors, but it has the hidden information about them. Therefore, this paper aims to reveal such information in the social networks mining. Social behaviour could be expressed through a set of words extracted from the list of snippets.

  2. SocialBrowsing: Integrating Social Networks and Web Browsing

    National Research Council Canada - National Science Library

    Golbeck, Jennifer; Wasser, Michael M

    2007-01-01

    .... The extension is paired with services provided by social networking websites, analyzes the page's contents, and adds tooltips and highlighting to indicate when there is relevant social information...

  3. Social Software: Participants' Experience Using Social Networking for Learning

    Science.gov (United States)

    Batchelder, Cecil W.

    2010-01-01

    Social networking tools used in learning provides instructional design with tools for transformative change in education. This study focused on defining the meanings and essences of social networking through the lived common experiences of 7 college students. The problem of the study was a lack of learner voice in understanding the value of social…

  4. Depression and Chronic Health Conditions Among Latinos: The Role of Social Networks.

    Science.gov (United States)

    Soto, Sandra; Arredondo, Elva M; Villodas, Miguel T; Elder, John P; Quintanar, Elena; Madanat, Hala

    2016-12-01

    The purpose of this study was to examine the "buffering hypothesis" of social network characteristics in the association between chronic conditions and depression among Latinos. Cross-sectional self-report data from the San Diego Prevention Research Center's community survey of Latinos were used (n = 393). Separate multiple logistic regression models tested the role of chronic conditions and social network characteristics in the likelihood of moderate-to-severe depressive symptoms. Having a greater proportion of the network comprised of friends increased the likelihood of depression among those with high cholesterol. Having a greater proportion of women in the social network was directly related to the increased likelihood of depression, regardless of the presence of chronic health conditions. Findings suggest that network characteristics may play a role in the link between chronic conditions and depression among Latinos. Future research should explore strategies targeting the social networks of Latinos to improve health outcomes.

  5. Father Absence, Social Networks, and Maternal Ratings of Child Health: Evidence from the 2013 Social Networks and Health Information Survey in Mexico.

    Science.gov (United States)

    Edelblute, Heather B; Altman, Claire E

    2018-04-01

    Objectives To bridge the literature on the effect of father absence, international migration, and social networks on child health, we assess the association between father absence and maternal ratings of child poor health (MCPH). Next we test whether social networks of immediate and extended kin mediate the relationship between fathers' absence and MCPH. Methods Nested logistic regression models predicting MCPH are estimated using the 2013 Social Networks and Health Information Survey, collected in a migrant-sending community in Guanajuato, Mexico. These unique data distinguish among father absence due to migration versus other reasons and between immediate and extended kin ties. Results Descriptive results indicate that 25% of children with migrant fathers are assessed as having poor health, more often than children with present (15.5%) or otherwise absent fathers (17.5%). In the multivariate models, fathers' absence is not predictive of MCPH. However, the presence of extended kin ties for the mother was associated with approximately a 50% reduction in the odds of MCPH. Additionally, mother's poor self-assessed health was associated with increased odds of MCPH while the presence of a co-resident adult lowered the odds of MCPH. In sensitivity analysis among children with migrant fathers, the receipt of paternal remittances lowered the odds of MCPH. Conclusions for Practice Social networks have a direct and positive association with MCPH rather than mediating the father absence-MCPH relationship. The presence of extended kin ties in the local community is salient for more favorable child health and should be considered in public health interventions aimed at improving child health.

  6. EXPLORING THE ROLE OF BUSINESS SOCIAL NETWORKING FOR ORGANIZATIONS

    Directory of Open Access Journals (Sweden)

    Damjana Jerman

    2015-01-01

    Full Text Available This article explores the relationship between communication, with the emphasis on public relations, and social network perspectives. What, then, does social networking for business mean in communication, particularly in public relations? This paper argues that business social networking play an important role in improving organizations communications. The goal of our paper is to identify the basic characteristics of social networks and its role for public relations for the effective implementation of social networking initiatives and tools in the workplace. Business social networking tools such as Facebook and LinkedIn are being used by organizations to reach the corporate objectives and to create a positive company image. Specific social networks, such the personalised networks of influence, are perceived to be one of the main strategic resources for organizations.

  7. Internet gaming disorder, social network disorder and laterality: handedness relates to pathological use of social networks.

    Science.gov (United States)

    Bouna-Pyrrou, Polyxeni; Mühle, Christiane; Kornhuber, Johannes; Lenz, Bernd

    2015-08-01

    The internet age bears new challenges that include health risks. It is agreed that excessive internet use may reach pathological levels. However, the concept of internet addiction lacks specificity and, therefore, warrants studies on its diagnostic and etiologic classification. This study was conducted to characterize the novel DSM-5 criteria for internet gaming disorder and the adapted criteria for the "social network disorder". Based on the established association of handedness and substance use disorders, we also explored whether internet use related to laterality. For this study, 3,287 volunteers participated in the online survey and gave particulars concerning their internet use in general, internet gaming and use of social networks, laterality markers (hand, foot, eye, ear, rotational preference in gymnastics, and head turning asymmetry) and health status. Of the participants, 1.1 % fulfilled the criteria for internet gaming disorder, and 1.8 % fulfilled the criteria for social network disorder. The applied criteria were highly correlated with the time spent on the respective internet activities (p social networks (p ≤ 4 × 10(-2)). The provided criteria proved to be user-friendly, comprehensible and well accepted. The results contribute to a better understanding of pathological internet gaming and social network use and provide evidence that biological markers of substance use disorders are involved in internet addiction.

  8. Reputation Effects in Social Networks Do Not Promote Cooperation: An Experimental Test of the Raub & Weesie Model.

    Science.gov (United States)

    Corten, Rense; Rosenkranz, Stephanie; Buskens, Vincent; Cook, Karen S

    2016-01-01

    Despite the popularity of the notion that social cohesion in the form of dense social networks promotes cooperation in Prisoner's Dilemmas through reputation, very little experimental evidence for this claim exists. We address this issue by testing hypotheses from one of the few rigorous game-theoretic models on this topic, the Raub & Weesie model, in two incentivized lab experiments. In the experiments, 156 subjects played repeated two-person PDs in groups of six. In the "atomized interactions" condition, subjects were only informed about the outcomes of their own interactions, while in the "embedded" condition, subjects were informed about the outcomes of all interactions in their group, allowing for reputation effects. The design of the experiments followed the specification of the RW model as closely as possible. For those aspects of the model that had to be modified to allow practical implementation in an experiment, we present additional analyses that show that these modifications do not affect the predictions. Contrary to expectations, we do not find that cooperation is higher in the embedded condition than in the atomized interaction. Instead, our results are consistent with an interpretation of the RW model that includes random noise, or with learning models of cooperation in networks.

  9. A SYSTEM APPROACH TO ORGANISING PROTECTION FROM TARGETED INFORMATION IN SOCIAL NETWORKS

    Directory of Open Access Journals (Sweden)

    Marina V. Tumbinskaya

    2017-01-01

    Full Text Available Abstract. Objectives The aim of the study is to formalise a generalised algorithm for the distribution of targeted information in social networks, serving as the basis for a methodology for increasing personal information security. Method The research is based on the methodology of protection from unwanted information distributed across social network systems. Results The article presents the formalisation of an algorithm for the distribution of targeted information across social networks: input and output parameters are defined and the algorithm’s internal conditions are described, consisting of parameters for implementing attack scenarios, which variation would allow them to be detailed. A technique for protection from targeted information distributed across social networks is proposed, allowing the level of protection of personal data and information of social networks users to be enhanced, as well as the reliability of information increased. Conclusion The results of the research will help to prevent threats to information security, counteract attacks by intruders who often use methods of competitive intelligence and social engineering through the use of countermeasures. A model for protection against targeted information and implement special software for its integration into online social network social information systems is developed. The system approach will allow external monitoring of events in social networks to be carried out and vulnerabilities identified in the mechanisms of instant messaging, which provide opportunities for attacks by intruders. The results of the research make it possible to apply a network approach to the study of informal communities, which are actively developing today, at a new level. 

  10. Simulating activation propagation in social networks using the graph theory

    Directory of Open Access Journals (Sweden)

    František Dařena

    2010-01-01

    Full Text Available The social-network formation and analysis is nowadays one of objects that are in a focus of intensive research. The objective of the paper is to suggest the perspective of representing social networks as graphs, with the application of the graph theory to problems connected with studying the network-like structures and to study spreading activation algorithm for reasons of analyzing these structures. The paper presents the process of modeling multidimensional networks by means of directed graphs with several characteristics. The paper also demonstrates using Spreading Activation algorithm as a good method for analyzing multidimensional network with the main focus on recommender systems. The experiments showed that the choice of parameters of the algorithm is crucial, that some kind of constraint should be included and that the algorithm is able to provide a stable environment for simulations with networks.

  11. "I Don't Know What Fun Is": Examining the Intersection of Social Capital, Social Networks, and Social Recovery.

    Science.gov (United States)

    Boeri, Miriam; Gardner, Megan; Gerken, Erin; Ross, Melissa; Wheeler, Jack

    The purpose of this paper is to understand how people with problematic drug use access positive social capital. Social capital is defined as relations that provide valuable resources to individuals through participation in social networks. People with low socioeconomic status remain at a disadvantage for acquiring positive social capital, a component of recovery capital. The concept of social recovery emphasises the relational processes of recovery. In-depth life history data were collected from 29 individuals who used heroin, cocaine, crack, or methamphetamine for at least five years, have less than a high school education, and unstable employment and housing. Qualitative data were coded for social networks accessed throughout the life course, distinguished by bonding, bridging and linking social capital. Social networks included drug treatment programs; non-drug-using family and friends; religious/spiritual groups; workplace networks, and social clubs/activities. Bonding and/or bridging social capital were acquired through treatment, family and friends, religious/spiritual groups, workplaces, and social clubs. Linking social capital was not acquired through any social networks available, and many barriers to accessing mainstream social networks were found. This is a small study conducted in the US. A greater focus on social recovery is needed to achieve sustained recovery for individuals lacking access to and engagement in mainstream social networks. Social recovery is proposed as an analytical tool as well as for developing prevention, intervention, and treatment strategies.

  12. Static, Dynamic and Semantic Dimensions: Towards a Multidisciplinary Approach of Social Networks Analysis

    Science.gov (United States)

    Thovex, Christophe; Trichet, Francky

    The objective of our work is to extend static and dynamic models of Social Networks Analysis (SNA), by taking conceptual aspects of enterprises and institutions social graph into account. The originality of our multidisciplinary work is to introduce abstract notions of electro-physic to define new measures in SNA, for new decision-making functions dedicated to Human Resource Management (HRM). This paper introduces a multidimensional system and new measures: (1) a tension measure for social network analysis, (2) an electrodynamic, predictive and semantic system for recommendations on social graphs evolutions and (3) a reactance measure used to evaluate the individual stress at work of the members of a social network.

  13. Social networks of patients with psychosis: a systematic review.

    Science.gov (United States)

    Palumbo, Claudia; Volpe, Umberto; Matanov, Aleksandra; Priebe, Stefan; Giacco, Domenico

    2015-10-12

    Social networks are important for mental health outcomes as they can mobilise resources and help individuals to cope with social stressors. Individuals with psychosis may have specific difficulties in establishing and maintaining social relationships which impacts on their well-being and quality of life. There has been a growing interest in developing social network interventions for patients with psychotic disorders. A systematic literature review was conducted to investigate the size of social networks of patients with psychotic disorders, as well as their friendship networks. A systematic electronic search was carried out in MEDLINE, EMBASE and PsychINFO databases using a combination of search terms relating to 'social network', 'friendship' and 'psychotic disorder'. The search identified 23 relevant papers. Out of them, 20 reported patient social network size. Four papers reported the mean number of friends in addition to whole network size, while three further papers focused exclusively on the number of friends. Findings varied substantially across the studies, with a weighted mean size of 11.7 individuals for whole social networks and 3.4 individuals for friendship networks. On average, 43.1 % of the whole social network was composed of family members, while friends accounted for 26.5 %. Studies assessing whole social network size and friendship networks of people with psychosis are difficult to compare as different concepts and methods of assessment were applied. The extent of the overlap between different social roles assessed in the networks was not always clear. Greater conceptual and methodological clarity is needed in order to help the development of effective strategies to increase social resources of patients with psychosis.

  14. Opinion formation in a social network: The role of human activity

    Science.gov (United States)

    Grabowski, Andrzej

    2009-03-01

    The model of opinion formation in human population based on social impact theory is investigated numerically. On the basis of a database received from the on-line game server, we examine the structure of social network and human dynamics. We calculate the activity of individuals, i.e. the relative time devoted daily to interactions with others in the artificial society. We study the influence of correlation between the activity of an individual and its connectivity on the process of opinion formation. We find that such correlations have a significant influence on the temperature of the phase transition and the effect of the mass media, modeled as an external stimulation acting on the social network.

  15. Methods for Inferring Health-Related Social Networks among Coworkers from Online Communication Patterns

    Science.gov (United States)

    Matthews, Luke J.; DeWan, Peter; Rula, Elizabeth Y.

    2013-01-01

    Studies of social networks, mapped using self-reported contacts, have demonstrated the strong influence of social connections on the propensity for individuals to adopt or maintain healthy behaviors and on their likelihood to adopt health risks such as obesity. Social network analysis may prove useful for businesses and organizations that wish to improve the health of their populations by identifying key network positions. Health traits have been shown to correlate across friendship ties, but evaluating network effects in large coworker populations presents the challenge of obtaining sufficiently comprehensive network data. The purpose of this study was to evaluate methods for using online communication data to generate comprehensive network maps that reproduce the health-associated properties of an offline social network. In this study, we examined three techniques for inferring social relationships from email traffic data in an employee population using thresholds based on: (1) the absolute number of emails exchanged, (2) logistic regression probability of an offline relationship, and (3) the highest ranked email exchange partners. As a model of the offline social network in the same population, a network map was created using social ties reported in a survey instrument. The email networks were evaluated based on the proportion of survey ties captured, comparisons of common network metrics, and autocorrelation of body mass index (BMI) across social ties. Results demonstrated that logistic regression predicted the greatest proportion of offline social ties, thresholding on number of emails exchanged produced the best match to offline network metrics, and ranked email partners demonstrated the strongest autocorrelation of BMI. Since each method had unique strengths, researchers should choose a method based on the aspects of offline behavior of interest. Ranked email partners may be particularly useful for purposes related to health traits in a social network. PMID

  16. Methods for inferring health-related social networks among coworkers from online communication patterns.

    Directory of Open Access Journals (Sweden)

    Luke J Matthews

    Full Text Available Studies of social networks, mapped using self-reported contacts, have demonstrated the strong influence of social connections on the propensity for individuals to adopt or maintain healthy behaviors and on their likelihood to adopt health risks such as obesity. Social network analysis may prove useful for businesses and organizations that wish to improve the health of their populations by identifying key network positions. Health traits have been shown to correlate across friendship ties, but evaluating network effects in large coworker populations presents the challenge of obtaining sufficiently comprehensive network data. The purpose of this study was to evaluate methods for using online communication data to generate comprehensive network maps that reproduce the health-associated properties of an offline social network. In this study, we examined three techniques for inferring social relationships from email traffic data in an employee population using thresholds based on: (1 the absolute number of emails exchanged, (2 logistic regression probability of an offline relationship, and (3 the highest ranked email exchange partners. As a model of the offline social network in the same population, a network map was created using social ties reported in a survey instrument. The email networks were evaluated based on the proportion of survey ties captured, comparisons of common network metrics, and autocorrelation of body mass index (BMI across social ties. Results demonstrated that logistic regression predicted the greatest proportion of offline social ties, thresholding on number of emails exchanged produced the best match to offline network metrics, and ranked email partners demonstrated the strongest autocorrelation of BMI. Since each method had unique strengths, researchers should choose a method based on the aspects of offline behavior of interest. Ranked email partners may be particularly useful for purposes related to health traits in a

  17. Methods for inferring health-related social networks among coworkers from online communication patterns.

    Science.gov (United States)

    Matthews, Luke J; DeWan, Peter; Rula, Elizabeth Y

    2013-01-01

    Studies of social networks, mapped using self-reported contacts, have demonstrated the strong influence of social connections on the propensity for individuals to adopt or maintain healthy behaviors and on their likelihood to adopt health risks such as obesity. Social network analysis may prove useful for businesses and organizations that wish to improve the health of their populations by identifying key network positions. Health traits have been shown to correlate across friendship ties, but evaluating network effects in large coworker populations presents the challenge of obtaining sufficiently comprehensive network data. The purpose of this study was to evaluate methods for using online communication data to generate comprehensive network maps that reproduce the health-associated properties of an offline social network. In this study, we examined three techniques for inferring social relationships from email traffic data in an employee population using thresholds based on: (1) the absolute number of emails exchanged, (2) logistic regression probability of an offline relationship, and (3) the highest ranked email exchange partners. As a model of the offline social network in the same population, a network map was created using social ties reported in a survey instrument. The email networks were evaluated based on the proportion of survey ties captured, comparisons of common network metrics, and autocorrelation of body mass index (BMI) across social ties. Results demonstrated that logistic regression predicted the greatest proportion of offline social ties, thresholding on number of emails exchanged produced the best match to offline network metrics, and ranked email partners demonstrated the strongest autocorrelation of BMI. Since each method had unique strengths, researchers should choose a method based on the aspects of offline behavior of interest. Ranked email partners may be particularly useful for purposes related to health traits in a social network.

  18. Social Networking Sites and Addiction: Ten Lessons Learned.

    Science.gov (United States)

    Kuss, Daria J; Griffiths, Mark D

    2017-03-17

    Online social networking sites (SNSs) have gained increasing popularity in the last decade, with individuals engaging in SNSs to connect with others who share similar interests. The perceived need to be online may result in compulsive use of SNSs, which in extreme cases may result in symptoms and consequences traditionally associated with substance-related addictions. In order to present new insights into online social networking and addiction, in this paper, 10 lessons learned concerning online social networking sites and addiction based on the insights derived from recent empirical research will be presented. These are: (i) social networking and social media use are not the same; (ii) social networking is eclectic; (iii) social networking is a way of being; (iv) individuals can become addicted to using social networking sites; (v) Facebook addiction is only one example of SNS addiction; (vi) fear of missing out (FOMO) may be part of SNS addiction; (vii) smartphone addiction may be part of SNS addiction; (viii) nomophobia may be part of SNS addiction; (ix) there are sociodemographic differences in SNS addiction; and (x) there are methodological problems with research to date. These are discussed in turn. Recommendations for research and clinical applications are provided.

  19. Composite Social Network for Predicting Mobile Apps Installation

    Science.gov (United States)

    2011-06-02

    Social network tools (such as the Facebook app and the Twitter app) can observe users’ online friendship network . In this work, our key idea is...the friendship network from phones by collecting data from social networking apps such as the Facebook and Twitter apps. We summarize all the networks ...ar X iv :1 10 6. 03 59 v1 [ cs .S I] 2 J un 2 01 1 Composite Social Network for Predicting Mobile Apps Installation Wei Pan

  20. Impact of Entertainment Motivational Drivers on User Acceptance of Online Social Network Banner Advertising: A Gratification Perspective

    Directory of Open Access Journals (Sweden)

    Mir Imran Anwar

    2017-05-01

    Full Text Available Social media has phenomenally changed the communication landscape. Particularly social network sites have received enormous popularity and user acceptance globally. The business model of many social network sites is based on advertising. The survival of these social network sites depends on the user acceptance of advertising appearing on these websites. Users usually accept the advertising which is consistent with their motivations for using social network sites. The current study examines the underlying dimensions of entertainment motivation for using social network sites and their impact on user acceptance of social network advertising. Analysis of data from 450 university students show entertainment motivation for using social network sites a multidimensional (SNSs construct consisting of enjoyment, social escapism, relaxation and pass time factors. Furthermore, the results exhibit that SNSs entertainment motivation partially impacts user acceptance of social network advertising.