WorldWideScience

Sample records for mass media influence

  1. Health worries: analysis of mass media influence

    OpenAIRE

    Beléndez, Marina; Martín Llaguno, Marta; Suriá Martínez, Raquel; Hernández-Ruiz, Alejandra

    2004-01-01

    Póster presentado en 18th Annual Conference of the European Health Psychology Society, 21-24 June 2004, Helsinki, Finland. During the last years, mass media have centred on health and illness information more than ever before and stories about health risks fill up newspapers, magazines, TV programmes and internet sites. Recently, much of these informations are focused on emergent health risks, such as genetically modified food. In western countries, mass media appear as one of the main ...

  2. The Mass Media Influence on the Impact of Health Policy

    Directory of Open Access Journals (Sweden)

    Cătălin BABA

    2007-02-01

    Full Text Available The theme of this study is a distinct examination of the issues regarding health policy, social representations and mass media. The analysis of the mass media influence on the impact of health policy leads to a portrayal of the related programs and the way they are received by citizens through mass media. Owing to the mass media quality to be an indicator of democracy it is very important to study its role in setting people daily agenda considering how it is able to maintain and create trends merely through recurrent messages. The issues frequently conveyed by media industry influences citizens’ interest with regard to community, producing effects on public policy. We must bear in mind that the more persistent in media they are, the more relevant for community this issues will be. The authors of the study put forward a method through which diverse programmes can be analysed. A comparative analysis of mass media and citizens’ social representations and its findings provide information about the influence between them. According to agenda setting theory and many international studies on health policy the authors conclude that mass media institution highly influence the impact of the health policy in health. Moreover, it is important to mention that the impact refers to all the stages of a policy-making: beginning with the problem identification and ending with the evaluation of the implementation process.

  3. Mass media influence on students' professional illusion formation

    Directory of Open Access Journals (Sweden)

    Ermakov V.A.

    2016-11-01

    Full Text Available this article presents mass media activities as a possible source of professional socialization, adequateness of social process informative display in the sphere of young people professional identity. It describes pattern distortion of occupational structure, presents the problem of mass media inadequate influence on students’ understanding about the choice and perspectives of their profession. The main factors which help to create student’s understanding about their professional future are examined.

  4. Mass media influence spreading in social networks with community structure

    Science.gov (United States)

    Candia, Julián; Mazzitello, Karina I.

    2008-07-01

    We study an extension of Axelrod's model for social influence, in which cultural drift is represented as random perturbations, while mass media are introduced by means of an external field. In this scenario, we investigate how the modular structure of social networks affects the propagation of mass media messages across a society. The community structure of social networks is represented by coupled random networks, in which two random graphs are connected by intercommunity links. Considering inhomogeneous mass media fields, we study the conditions for successful message spreading and find a novel phase diagram in the multidimensional parameter space. These findings show that social modularity effects are of paramount importance for designing successful, cost-effective advertising campaigns.

  5. Inferring Social Influence of Anti-Tobacco Mass Media Campaign.

    Science.gov (United States)

    Zhan, Qianyi; Zhang, Jiawei; Yu, Philip S; Emery, Sherry; Xie, Junyuan

    2017-07-01

    Anti-tobacco mass media campaigns are designed to influence tobacco users. It has been proved that campaigns will produce users' changes in awareness, knowledge, and attitudes, and also produce meaningful behavior change of audience. Anti-smoking television advertising is the most important part in the campaign. Meanwhile, nowadays, successful online social networks are creating new media environment, however, little is known about the relation between social conversations and anti-tobacco campaigns. This paper aims to infer social influence of these campaigns, and the problem is formally referred to as the Social Influence inference of anti-Tobacco mass mEdia campaigns (Site) problem. To address the Site problem, a novel influence inference framework, TV advertising social influence estimation (Asie), is proposed based on our analysis of two real anti-tobacco campaigns. Asie divides audience attitudes toward TV ads into three distinct stages: 1) cognitive; 2) affective; and 3) conative. Audience online reactions at each of these three stages are depicted by Asie with specific probabilistic models based on the synergistic influences from both online social friends and offline TV ads. Extensive experiments demonstrate the effectiveness of Asie.

  6. The Influence of Mass Media and Interpersonal Communication on Societal and Personal Risk Judgments.

    Science.gov (United States)

    Coleman, Cynthia-Lou.

    1993-01-01

    Examines the influence of mass media, interpersonal channels, and self-efficacy on risk judgment. Confirms that mass media channels influence social-level risk judgments. Finds that personal-level risk was influenced to some degree by mass media channels and that interpersonal channels and self-efficacy account for some variance on social-level…

  7. Mass Media Influences on Public Conceptions of Social Problems

    Science.gov (United States)

    Hubbard, Jeffrey C.; And Others

    1975-01-01

    Explores possible relationships between the mass media of communication and social problems by three-way comparisons between the incidence of social problems suggested in media portrayals, conceptions of the incidence of these problems held by the public, and the relative frequency of such problems reflected in statistics accumulated by official…

  8. Social percolation and the influence of mass media

    Science.gov (United States)

    Proykova, Ana; Stauffer, Dietrich

    2002-09-01

    In the marketing model of Solomon and Weisbuch, people buy a product only if their neighbours tell them of its quality, and if this quality is higher than their own quality expectations. Now we introduce additional information from the mass media, which is analogous to the ghost field in percolation theory. The mass media shift the percolative phase transition observed in the model, and decrease the time after which the stationary state is reached.

  9. The Influence of the Mass Media on Young People as a Problem of Russian Pedagogy

    Science.gov (United States)

    Zapesotskii, A. S.

    2011-01-01

    An analysis of the influence of the mass media on the moral state of Russian society discerns negative consequences of that influence, and sees the mass media (particularly television) as involved in the cultural degradation of the population. It argues in favor of state, social, and pedagogical controls to facilitate a more positive role of the…

  10. Associations between Chinese/Asian versus Western mass media influences and body image disturbances of young Chinese women.

    Science.gov (United States)

    Jackson, Todd; Jiang, Chengcheng; Chen, Hong

    2016-06-01

    In this study, we evaluated associations of experiences with mass media imported from Western nations such as the United States versus mass media from China and other Asian countries with eating and body image disturbances of young Chinese women. Participating women (N=456) completed self-report measures of disordered eating, specific sources of appearance dissatisfaction (fatness, facial features, stature), and Western versus Chinese/Asian mass media influences. The sample was significantly more likely to report perceived pressure from, comparisons with, and preferences for physical appearance depictions in Chinese/Asian mass media than Western media. Chinese/Asian media influences also combined for more unique variance in prediction models for all disturbances except stature concerns. While experiences with Western media were related to disturbances as well, the overall impact of Chinese/Asian media influences was more prominent. Copyright © 2016 Elsevier Ltd. All rights reserved.

  11. Primary care nurses' experiences of how the mass media influence frontline healthcare in the UK.

    Science.gov (United States)

    van Bekkum, Jennifer E; Hilton, Shona

    2013-11-24

    Mass media plays an important role in communicating about health research and services to patients, and in shaping public perceptions and decisions about health. Healthcare professionals also play an important role in providing patients with credible, evidence-based and up-to-date information on a wide range of health issues. This study aims to explore primary care nurses' experiences of how mass media influences frontline healthcare. In-depth telephone interviews were carried out with 18 primary care nurses (nine health visitors and nine practice nurses) working in the United Kingdom (UK). Interviews were recorded and transcribed. The data was analysed using thematic analysis, with a focus on constant comparative analysis. Three themes emerged from the data. First, participants reported that their patients were frequently influenced by controversial health stories reported in the media, which affected their perceptions of, and decisions about, care. This, in turn, impinged upon participants' workloads as they had to spend additional time discussing information and reassuring patients. Second, participants also recalled times in their own careers when media reports had contributed to a decline in their confidence in current healthcare practices and treatments. Third, the participants in this study suggested a real need for additional resources to support and expand their own media literacy skills, which could be shared with patients. In an ever expanding media landscape with greater reporting on health, nurses working in the primary care setting face increasing pressure to effectively manage media stories that dispute current health policies and practices. These primary care nurses were keen to expand their media literacy skills to develop critical autonomy in relation to all media, and to facilitate more meaningful conversations with their patients about their health concerns and choices.

  12. [Mass media influence and risk of developing eating disorders in female students from Lima, Peru].

    Science.gov (United States)

    Lazo Montoya, Yessenia; Quenaya, Alejandra; Mayta-Tristán, Percy

    2015-12-01

    Eating disorders (EDs) are a public health problem, and their relationship to mass media is still controversial. To assess whether there is an association between models of body image shown in mass media and the risk of developing EDs among female adolescent students from Lima, Peru. Cross-sectional study conducted in three schools located in the district of La Victoria, Lima, Peru. The risk of developing EDs was measured using the Eating Attitudes Test-26 (EAT-26), while mass media influence was measured using the Sociocultural Attitudes Towards Appearance Questionnaire-3 (SATAQ-3), which was categorized into tertiles both in the overall score and its subscales (information, pressure, general internalization, and athletic internalization). Adjusted prevalence ratios (aPR) for EDs were estimated. Four hundred and eighty-three students were included, their median age was 14 ? 3 years old. A risk of developing an ED was observed in 13.9% of them. Students who are more influenced by mass media (upper tertile of the SATAQ-3) have a higher probability of having a risk of developing an ED (aPR: 4.24; 95% confidence interval |-CI-|: 2.10-8.56), as well as those who have a greater access to information (PR: 1.89; 95% CI: 1.09-3.25), suffer more pressure (PR: 4.97; 95% CI: 2.31-10.69), show a greater general internalization (PR: 5.00; 95% CI: 2.39-10.43), and show a greater level of athletic internalization (PR: 4.35; 95% CI: 2.19-8-66). The greater the influence of mass media, the greater the probability of having a risk of developing an ED among female students from Lima, Peru.

  13. Effects of Mass Media and Cultural Drift in a Model for Social Influence

    Science.gov (United States)

    Mazzitello, Karina I.; Candia, Julián; Dossetti, Víctor

    In the context of an extension of Axelrod's model for social influence, we study the interplay and competition between the cultural drift, represented as random perturbations, and mass media, introduced by means of an external homogeneous field. Unlike previous studies [J. C. González-Avella et al., Phys. Rev. E 72, 065102(R) (2005)], the mass media coupling proposed here is capable of affecting the cultural traits of any individual in the society, including those who do not share any features with the external message. A noise-driven transition is found: for large noise rates, both the ordered (culturally polarized) phase and the disordered (culturally fragmented) phase are observed, while, for lower noise rates, the ordered phase prevails. In the former case, the external field is found to induce cultural ordering, a behavior opposite to that reported in previous studies using a different prescription for the mass media interaction. We compare the predictions of this model to statistical data measuring the impact of a mass media vasectomy promotion campaign in Brazil.

  14. Does Health Information in Mass Media Help or Hurt Patients? Investigation of Potential Negative Influence of Mass Media Health Information on Patients' Beliefs and Medication Regimen Adherence.

    Science.gov (United States)

    Im, Heewon; Huh, Jisu

    2017-03-01

    As an important public health issue, patient medication non-adherence has drawn much attention, but research on the impact of mass media as an information source on patient medication adherence has been scant. Given that mass media often provide confusing and contradicting information regarding health/medical issues, this study examined the potential negative influence of exposure to health information in mass media on patients' beliefs about their illnesses and medications, and medication adherence, in comparison with the effects of exposure to another primary medication information source, physicians. Survey data obtained from patients on blood thinner regimens revealed that the frequency of exposure to health information in mass media was negatively related to accuracy of patients' beliefs about their medication benefits and patient medication adherence. On the other hand, frequency of visits with physicians was positively associated with patients' beliefs about their medication benefits but had no significant relation to medication regimen adherence. The implications of the study findings are discussed, and methodological limitations and suggestion for future research are presented.

  15. Factors influencing the uptake of a mass media intervention to improve child feeding in Bangladesh.

    Science.gov (United States)

    Kim, Sunny S; Roopnaraine, Terry; Nguyen, Phuong H; Saha, Kuntal K; Bhuiyan, Mahbubul I; Menon, Purnima

    2018-04-11

    Mass media are increasingly used to deliver health messages to promote social and behaviour change, but there has been little evidence of mass media use for improving a set of child feeding practices, other than campaigns to promote breastfeeding. This study aimed to examine the factors influencing the uptake of infant and young child feeding messages promoted in TV spots that were launched and aired nationwide in Bangladesh. We conducted a mixed-methods study, using household surveys (n = 2,000) and semistructured interviews (n = 251) with mothers of children 0-23.9 months and other household members. Factors associated with TV spot viewing and comprehension were analysed using multivariable logistic regression models, and interview transcripts were analysed by systematic coding and iterative summaries. Exposure ranged from 36% to 62% across 6 TV spots, with comprehension ranging from 33% to 96% among those who viewed the spots. Factors associated with comprehension of TV spot messages included younger maternal age and receipt of home visits by frontline health workers. Three direct narrative spots showed correct message recall and strong believability, identification, and feasibility of practicing the recommended behaviours. Two spots that used a metaphorical and indirect narrative style were not well understood by respondents. Understanding the differences in the uptake factors may help to explain variability of impacts and ways to improve the design and implementation of mass media strategies. © 2018 The Authors. Maternal and Child Nutrition Published by John Wiley & Sons, Ltd.

  16. When media matter for politics: partisan moderators of mass media’s agenda-setting influence on parliament in Belgium

    NARCIS (Netherlands)

    Vliegenthart, R.; Walgrave, S.

    2011-01-01

    In this study, we investigate which factors moderate the agenda-setting influence of the mass media on the Belgian parliament during the period 1993—2000. Based on elaborate codings of the media, parliamentary questions and interpellations, party manifestos, government agreements and ministerial

  17. Effects of mass media action on the Axelrod model with social influence

    Science.gov (United States)

    Rodríguez, Arezky H.; Moreno, Y.

    2010-07-01

    The use of dyadic interaction between agents, in combination with homophily (the principle that “likes attract”) in the Axelrod model for the study of cultural dissemination, has two important problems: the prediction of monoculture in large societies and an extremely narrow window of noise levels in which diversity with local convergence is obtained. Recently, the inclusion of social influence has proven to overcome them [A. Flache and M. W. Macy, e-print arXiv:0808.2710]. Here, we extend the Axelrod model with social influence interaction for the study of mass media effects through the inclusion of a superagent which acts over the whole system and has non-null overlap with each agent of the society. The dependence with different parameters as the initial social diversity, size effects, mass media strength, and noise is outlined. Our results might be relevant in several socioeconomic contexts and for the study of the emergence of collective behavior in complex social systems.

  18. Evolution of the Digital Society Reveals Balance between Viral and Mass Media Influence

    Science.gov (United States)

    Kleineberg, Kaj-Kolja; Boguñá, Marián

    2014-07-01

    Online social networks (OSNs) enable researchers to study the social universe at a previously unattainable scale. The worldwide impact and the necessity to sustain the rapid growth of OSNs emphasize the importance of unraveling the laws governing their evolution. Empirical results show that, unlike many real-world growing networked systems, OSNs follow an intricate path that includes a dynamical percolation transition. In light of these results, we present a quantitative two-parameter model that reproduces the entire topological evolution of a quasi-isolated OSN with unprecedented precision from the birth of the network. This allows us to precisely gauge the fundamental macroscopic and microscopic mechanisms involved. Our findings suggest that the coupling between the real preexisting underlying social structure, a viral spreading mechanism, and mass media influence govern the evolution of OSNs. The empirical validation of our model, on a macroscopic scale, reveals that virality is 4-5 times stronger than mass media influence and, on a microscopic scale, individuals have a higher subscription probability if invited by weaker social contacts, in agreement with the "strength of weak ties" paradigm.

  19. Mass Media, Interpersonal, and Social Background Influences in Two Canadian American Settings.

    Science.gov (United States)

    Payne, David E.; Caron, Andre H.

    A study investigated the effects of mass media, interpersonal communication, and sociolinguistic background on adults' political, cultural, and economic attitudes and agendas. Data for the study came from two earlier research efforts: one conducted in Minnesota, involved 414 adults who were interviewed concerning their media use, interpersonal…

  20. Women’s Perception, Familial and Mass Media Influence upon Ratus Vaginal Douche Usage in Bali, 2013

    Directory of Open Access Journals (Sweden)

    Widyastuti .

    2014-08-01

    Full Text Available AbstractBackground and purpose: The ratus vaginal douching technique is a treatment by evaporation in the genital area,that compound is called “ratus”. There are a number of controversies surrounding the ratus technique, especiallyregarding the benefits and detrimental aspects. This study applies a behaviour model Green (2007 with a focus onthree factors: the determinant, supporting and stimulant. This study was aimed to understand the relationshipperception, socio economic, familial, and mass media upon ratus vaginal douching usage.Methods: This study used a quantitative approach with an analytic observational cross-sectional design. Study usedrandom sampling of 63 samples that taken from 3 different Spas.Results: The respondents were 44 (69.8% who performed the ratus vaginal douching and 19 (30.2% who had notperformed. Results indicated that the variables of perception, knowledge, familial, and the mass media showed asignificant correlation with the value of (p<0.05. The result of multivariate analysis came from mass media that had thegreatest influence with OR=8.47 (95%CI: 1.21-59.42.Conclusion: Mass media had the greatest influence on the use of the ratus vaginal douching in Bali Province.Keywords: ratus vaginal douching usage, women`s perception, familial, mass media

  1. Association of School Social Networks' Influence and Mass Media Factors with Cigarette Smoking among Asthmatic Students

    Science.gov (United States)

    Kanamori, Mariano; Beck, Kenneth H.; Carter-Pokras, Olivia

    2015-01-01

    Background: Around 10% of adolescent students under 18 years have current asthma. Asthmatic adolescents smoke as much or more than non-asthmatic adolescents. We explored the association between exposure to mass media and social networks' influence with asthmatic student smoking, and variations of these exposures by sex. Methods: This study…

  2. Exploring the Influence of the Mass Media on Primary Students' Conceptual Understanding of Genetics

    Science.gov (United States)

    Donovan, Jenny; Venville, Grady

    2012-01-01

    The new Australian Curriculum ignites debate about science content appropriate for primary school children. Abstract genetics concepts such as genes and DNA are still being avoided in primary school, yet research has shown that, by age 10, many students have heard of DNA and/or genes. Scientific concepts appear in the mass media, but primary…

  3. Association of School Social Networks’ Influence and Mass Media Factors With Cigarette Smoking Among Asthmatic Students

    Science.gov (United States)

    Kanamori, Mariano; Beck, Kenneth H.; Carter-Pokras, Olivia

    2015-01-01

    BACKGROUND Around 10% of adolescent students under 18 years have current asthma. Asthmatic adolescents smoke as much or more than non-asthmatic adolescents. We explored the association between exposure to mass media and social networks’ influence with asthmatic student smoking, and variations of these exposures by sex. METHODS This study included 9755 asthmatic and 38,487 non-asthmatic middle and high school students. Secondary data analysis incorporated the complex sample design; and univariate, bivariate, and logistic regression statistics. RESULTS Asthmatic students had greater odds of smoking than non-asthmatic students. Asthmatic female students were more likely than asthmatic male students to have been exposed to secondhand smoke in rooms or cars and to smoking actors, but less likely to associate smoking with intent to wear tobacco-marketing products, or with looking cool/fitting in. Asthmatic male and female students, who have smoking friends, were exposed to secondhand smoke in rooms (only girls) or cars, intended to smoke if best friends offered cigarettes, or received/bought tobacco marketing products had greater odds of smoking than other asthmatic students. CONCLUSIONS The observed associations suggest the need for general interventions to reduce middle and high school students’ cigarette smoking as well as targeted interventions for asthmatic adolescent students. PMID:25611937

  4. Association of school social networks' influence and mass media factors with cigarette smoking among asthmatic students.

    Science.gov (United States)

    Kanamori, Mariano; Beck, Kenneth H; Carter-Pokras, Olivia

    2015-03-01

    Around 10% of adolescent students under 18 years have current asthma. Asthmatic adolescents smoke as much or more than non-asthmatic adolescents. We explored the association between exposure to mass media and social networks' influence with asthmatic student smoking, and variations of these exposures by sex. This study included 9755 asthmatic and 38,487 non-asthmatic middle and high school students. Secondary data analysis incorporated the complex sample design; and univariate, bivariate, and logistic regression statistics. Asthmatic students had greater odds of smoking than non-asthmatic students. Asthmatic female students were more likely than asthmatic male students to have been exposed to secondhand smoke in rooms or cars and to smoking actors, but less likely to associate smoking with intent to wear tobacco-marketing products, or with looking cool/fitting in. Asthmatic male and female students, who have smoking friends, were exposed to secondhand smoke in rooms (only girls) or cars, intended to smoke if best friends offered cigarettes, or received/bought tobacco marketing products had greater odds of smoking than other asthmatic students. The observed associations suggest the need for general interventions to reduce middle and high school students' cigarette smoking as well as targeted interventions for asthmatic adolescent students. © 2015, American School Health Association.

  5. Alcohol Control in Cuba: Preventing Countervailing Cultural and Mass Media Influences.

    Science.gov (United States)

    González-Menéndez, Ricardo Á

    2016-07-01

    Harmful use of alcohol-the prime gateway drug to other addictions-is also a problem in Cuba, even though the National Program for Prevention of Harmful Use of Alcohol includes the most effective measures used in analogous programs around the world. As a participant in the program's committee and empirical observer of its accomplishments and unaccomplished goals, I draw attention to the community's attitude of tolerance toward intoxication manifested by the lack of proportional consequences, and I insist on the need to broaden the community's understanding of the risks of non-social drinking, which in Latin America is practically limited to alcoholism and its complications. This undervalues the damage wreaked by unpredictable and dangerous behavior under the influence, as well as the suffering of codependents and other "passive drinkers," and the adverse effects of even social drinking. KEYWORDS Alcohol abuse/prevention and control, alcohol consumption, alcohol drinking/culture, alcoholism, drinking behavior, behavior and behavior mechanisms, social determinants of health, social reinforcement, mass media, communication, Cuba.

  6. Blood and Bones: The Influence of the Mass Media on Australian Primary School Children's Understandings of Genes and DNA

    Science.gov (United States)

    Donovan, Jenny; Venville, Grady

    2014-02-01

    Previous research showed that primary school children held several misconceptions about genetics of concern for their future lives. Included were beliefs that genes and DNA are separate substances, with genes causing family resemblance and DNA identifying suspects at crime scenes. Responses to this work `blamed' the mass media for these misunderstandings. This study aimed to determine whether that blame had any foundation by examining the media habits and conceptions about genes and DNA of Australian children. With little prior research considering the influence of entertainment mass media on children's academically relevant knowledge, this was an exploratory study with a mixed modes design. Data were collected by detailed media questionnaires and face-to-face interviews with 62 children aged 10-12 years, and subjected to content and thematic analysis. Specific mass media examples children reported using were examined for genetics content. Results indicate 5 h/day of media use, mostly television including crime shows, and that children perceived television to be their main source of information about genetics. Most children (89 %) knew DNA, 60 % knew genes, and more was known about uses of DNA outside the body such as crime solving or resolving family relationships than about its biological nature and function. Half believed DNA is only in blood and body parts used for forensics. These concepts paralleled the themes emerging from the media examples. The results indicate that the mass media is a pervasive teacher of children, and that fundamental concepts could be introduced earlier in schools to establish scientific concepts before misconceptions arise.

  7. EXPOSURE TO MASS MEDIA AS A DOMINANT FACTOR INFLUENCING PUBLIC STIGMA TOWARD MENTAL ILLNESS BASED ON SUNRISE MODEL APPROACH

    Directory of Open Access Journals (Sweden)

    Ni Made Sintha Pratiwi

    2018-05-01

    Full Text Available Background: The person suffering mental disorders is not only burdened by his condition but also by the stigma. The impact of stigma extremely influences society that it is considered to be the obstacle in mental disorders therapy. Stigma as the society adverse view toward severe mental disorders is related with the cultural aspect. The interaction appeared from each component of nursing model namely sunrise model, which a model developed by Madeleine Leininger is connected with the wide society views about severe mental disorders condition in society. Objective: The aim of this study was to analyze the factors related to public stigma and to find out the dominant factors related to public stigma about severe mental illness through sunrise model approach in Sukonolo Village, Malang Regency. Methods: This study using observational analytical design with cross sectional approach. There were 150 respondents contributed in this study. The respondents were obtained using purposive sampling technique. Results: The results showed a significant relationship between mass media exposure, spiritual well-being, interpersonal contact, attitude, and knowledge with public stigma about mental illness. The result from multiple logistic regression shows the low exposure of mass media has the highest OR value at 26.744. Conclusion: There were significant correlation between mass media exposure, spiritual well-being, interpersonal contact, attitude, and knowledge with public stigma toward mental illness. Mass media exposure as a dominant factor influencing public stigma toward mental illness.

  8. Social education of youth with mass media

    OpenAIRE

    Ryazanova A.; Zakirova A.

    2017-01-01

    This article reveals the influence of mass media; the concepts of education, the distinctive influence and different types, methods and mechanisms of mass media. The object of the study is the social education of young people. The subject is the synthesis of social educator’s work with the youth using the mass media. The aim of the work is to analyze the social educator’s work. Methods: theoretical analysis of literature, work’s synthesis of the specialist.

  9. Social media influencer marketing

    OpenAIRE

    Isosuo, Heli

    2016-01-01

    The marketing field is changing simultaneously with the digital world. Social media is getting more and more important to marketers, and there is a need to stand out in the social media noise. Social media influencer marketing could be a good alternative to other types of marketing. A need from the consignor and the interest of the author were the motivations for conducting the study. Sääskilahti Consulting has a social media influencer network Somevaikuttajat, which is offering social media ...

  10. Parental monitoring of children's media consumption: the long-term influences on body mass index in children.

    Science.gov (United States)

    Tiberio, Stacey S; Kerr, David C R; Capaldi, Deborah M; Pears, Katherine C; Kim, Hyoun K; Nowicka, Paulina

    2014-05-01

    Although children's media consumption has been one of the most robust risk factors for childhood obesity, effects of specific parenting influences, such as parental media monitoring, have not been effectively investigated. To examine the potential influences of maternal and paternal monitoring of child media exposure and children's general activities on body mass index (BMI) in middle childhood. A longitudinal study, taken from a subsample of the Three Generational Study, a predominantly white, Pacific Northwest community sample (overall participation rate, 89.6%), included assessments performed from June 1998 to September 2012. Analyses included 112 mothers, 103 fathers, and their 213 children (55.4% girls) at age 5, 7, and/or 9 years. Participation rates ranged from 66.7% to 72.0% of all eligible Three Generational Study children across the 3 assessments. Parents reported on their general monitoring of their children (whereabouts and activities), specific monitoring of child media exposure, children's participation in sports and recreational activities, children's media time (hours per week), annual income, and educational level. Parental BMI was recorded. Predictions to level and change in child BMI z scores were tested. Linear mixed-effects modeling indicated that more maternal, but not paternal, monitoring of child media exposure predicted lower child BMI z scores at age 7 years (95% CI, -0.39 to -0.07) and less steeply increasing child BMI z scores from 5 to 9 years (95% CI, -0.11 to -0.01). These effects held when more general parental monitoring, and parent BMI, annual income, and educational level were controlled for. The significant negative effect of maternal media monitoring on children's BMI z scores at age 7 years was marginally accounted for by the effect of child media time. The maternal media monitoring effect on children's BMI z score slopes remained significant after adjustment for children's media time and sports and recreational activity. These

  11. People as sensors: mass media and local temperature influence climate change discussion on Twitter

    Science.gov (United States)

    Kirilenko, A.; Molodtsova, T.; Stepchenkova, S.

    2014-12-01

    We examined whether people living under significant temperature anomalies connect their sensory experiences to climate change and the role that media plays in this process. We used Twitter messages containing words "climate change" and "global warming" as the indicator of attention that public pays to the issue. Specifically, the goals were: (1) to investigate whether people immediately notice significant local weather anomalies and connect them to climate change and (2) to examine the role of mass media in this process. Over 2 million tweets were collected for a two-year period (2012 - 2013) and were assigned to 157 urban areas in the continental USA (Figure 1). Geographical locations of the tweets were identified with a geolocation resolving algorithm based the profile of the users. Daily number of tweets (tweeting rate) was computed for 157 conterminous USA urban areas and adjusted for data acquisition errors. The USHCN daily minimum and maximum temperatures were obtained for the station locations closest to the centers of the urban areas and the 1981-2010 30-year temperature mean and standard deviation were used as the climate normals. For the analysis, we computed the following indices for each day of 2012 - 2013 period: standardized temperature anomaly, absolute standardized temperature anomaly, and extreme cold and hot temperature anomalies for each urban zone. The extreme cold and hot temperature anomalies were then transformed into country-level values that represent the number of people living in extreme temperature conditions. The rate of tweeting on climate change was regressed on the time variables, number of climate change publications in the mass media, and temperature. In the majority of regression models, the mass media and temperature variables were significant at the pmedia acts as a mediator in the relationship between local weather and climate change discourse intensity. Our analysis of Twitter data confirmed that the public is able to

  12. Influence of vapor-mass flux on simultaneous heat and moisture transfer in unsaturated porous media

    International Nuclear Information System (INIS)

    Hartley, J.G.; Boo, J.H.

    1987-01-01

    This paper evaluates the validity of neglecting vapor transport by moisture content gradients (VMG) and liquid transport by temperature gradients (LTG) in coupled heat and moisture transfer in moist porous media. A review of previous work reveals discrepancies between model predictions and experimental data. The results presented here show that these discrepancies result from neglecting VMG. The governing equations which describe the coupled heat and moisture transfer are solved numerically for an infinite slab of an unsaturated porous medium, and existing experimental and empirical data for a moist sandy silt soil are used. Predicted moisture content distributions during dry-out and drying rates are found to be significantly affected by VMG. Accurate results can be obtained when VMG is neglected in the energy equation provided that it is retained in the mass conservation equation

  13. The Mass Media

    DEFF Research Database (Denmark)

    Valentini, Chiara; Laursen, Bo

    2012-01-01

    spaces. We postulate that citizens’ levels of awareness and knowledge of EU matters depend on the EU institutions’ ability to reach European citizens directly or indirectly through a wide range of channels, including the mass media. Citizens’ participation in political debates, however, requires more......(s). The EU institutions also need to communicate frames of interpretation around political issues. In this chapter we analyse the EU institutions’ external communication and specifically their media relations efforts, and suggest improvements in view of remedying some of the legitimacy problems that the EU......This chapter deals with the EU institutions’ external communication and how it relates to the European public sphere(s). We argue that one of the preconditions for establishing a well-functioning European public sphere is that the EU institutions’ decision-making and political debates around...

  14. Factors influencing public risk-benefit considerations of nanotechnology: Assessing the effects of mass media, interpersonal communication, and elaborative processing.

    Science.gov (United States)

    Ho, Shirley S; Scheufele, Dietram A; Corley, Elizabeth A

    2013-07-01

    This study examines the influence of mass media, interpersonal communication, and elaborative processing on public perception of benefits and risks of nanotechnology, based on a large-scale nationally representative telephone survey of U.S. adult citizens. Results indicate that cognitive processes in the form of news elaboration had a significant positive main effect on benefits outweigh risks perception. The influences of attention to science in newspapers, attention to science news on television, and interpersonal communication about science on public perception of benefits outweigh risks were moderated by elaborative processing, after controlling for socio-demographic variables, religious beliefs, trust in scientists, and scientific knowledge. The findings highlight the importance of elaborative processing when it comes to understanding how the mass media differentially influence public benefits outweigh risks perception of emerging technologies. Specifically, high elaborative processing emphasizes higher levels of perceived benefits outweigh risks than low elaborative processing. This study explores explanations for this phenomenon and offers implications for future research and policy.

  15. The Social Construction of Breast Cancer in Mass Media and Its Influence on Public Understanding and Citizen Decision-Making

    National Research Council Canada - National Science Library

    Sharf, Barbara

    1999-01-01

    The purpose of this study is to assess the ways in which mass media play a significant role in constructing the public's understanding of breast cancer as a social problem, a disease, and personal illness experience...

  16. The Social Construction of Breast Cancer in Mass Media and its Influence on Public Understanding and Citizen Decision-Making

    National Research Council Canada - National Science Library

    Sharf, Barbara

    2000-01-01

    The purpose of this study is to assess the ways in which mass media play a significant role in constructing the public's understanding of breast cancer as a social problem, a disease, and personal illness experience...

  17. Information feedback and mass media effects in cultural dynamics

    OpenAIRE

    Gonzalez-Avella, J. C.; Cosenza, M. G.; Klemm, K.; Eguiluz, V. M.; Miguel, M. San

    2007-01-01

    We study the effects of different forms of information feedback associated with mass media on an agent-agent based model of the dynamics of cultural dissemination. In addition to some processes previously considered, we also examine a model of local mass media influence in cultural dynamics. Two mechanisms of information feedback are investigated: (i) direct mass media influence, where local or global mass media act as an additional element in the network of interactions of each agent, and (i...

  18. Influence of Mass Media on Judgments of Physical Attractiveness: The People's Case Against Farrah Fawcett.

    Science.gov (United States)

    Kenrick, Douglas T.; Gutierres, Sara

    The way the attractiveness of an average female is rated can be significantly changed by exposing the rater to media females, even for very short periods. In one study, subjects were exposed either to a series of advertisements containing female faces or to a control series of average females. Subsequent ratings of a target female's attractiveness…

  19. Mass media tours Bangladesh.

    Science.gov (United States)

    1998-07-01

    In May 1998, representatives of Japan's mass media toured Bangladesh to learn about the country's reproductive health and population programs. The goal of the visit was for the journalists to spread information about the projects to their peers, to government officials, and parliamentarians responsible for allocations of foreign aid. The 1st stage of the visit involved meetings with program officials and organizers. In the 2nd stage, the journalists toured: 1) Matlab, where the International Center for Diarrhoeal Disease Research has been implementing an intensive family planning (FP) program; 2) the Panchdona IP area, where the Integrated Family Development Project is being conducted with funding from the Japanese government; 3) an FP office and satellite clinic; and 4) a site where voluntary organizations are providing FP/maternal-child health care. The journalists also learned about how micro-credit loans operate. Participating journalists reported that they were very impressed with the people of Bangladesh, and that they had gained a new understanding of the relationship between reproductive health and human rights.

  20. Peculiarities of destructive influence of mass media and fiction on formation of aggressive behaviour of senior pupils

    Directory of Open Access Journals (Sweden)

    Roksoliana Zozuliak-Sluchyk

    2018-01-01

    Full Text Available The article analyzes the media as a factor in the formation of aggressive behavior and propensity to violence seniors. The features of fiction influence the aggressiveness and hostility among high school students. Keywords: aggressive behavior, media, works of fiction, high school, hostility.

  1. Influence of Culture Media on Detection of Carbapenem Hydrolysis by Matrix-Assisted Laser Desorption Ionization-Time of Flight Mass Spectrometry.

    Science.gov (United States)

    Ramos, Ana Carolina; Carvalhaes, Cecília Godoy; Cordeiro-Moura, Jhonatha Rodrigo; Rockstroh, Anna Carolina; Machado, Antonia Maria Oliveira; Gales, Ana Cristina

    2016-07-01

    In this study, we evaluated the influence of distinct bacterial growth media on detection of carbapenemase hydrolysis by matrix-assisted laser desorption ionization-time of flight mass spectrometry. False-negative results were observed for OXA-25-, OXA-26-, and OXA-72-producing Acinetobacter baumannii isolates grown on MacConkey agar medium. The other culture media showed 100% sensitivity and 100% specificity for detecting carbapenemase. Copyright © 2016, American Society for Microbiology. All Rights Reserved.

  2. Media education and media influence on youth

    OpenAIRE

    LILÁK, Karel

    2011-01-01

    Bachelor´s work is focused on the questions of the medial education and the medias themselves. This work also investigate with the influence of the action of medias to the students of apprenticeship. The first part of the theoretical work has generally explains what is media education, what is its significance for society and for the benefit of education in school. They are given functions, types and objectives of media education and communications capabilities via the media. The second part ...

  3. [Mass media consumption in adolescence].

    Science.gov (United States)

    Bercedo Sanz, A; Redondo Figuero, C; Pelayo Alonso, R; Gómez Del Río, Z; Hernández Herrero, M; Cadenas González, N

    2005-12-01

    To describe mass media use in teenagers (television, mobile phones, computers, Internet and video games) and to analyze its influence on teenagers' health and development. We performed a cross sectional study by means of a survey of 884 teenagers aged between 14 and 18 years old who were in the third and fourth years of high school in six towns in Cantabria (Spain) in June 2003. The statistical analysis consisted of uni- and bivariable descriptive statistics. All the teenagers had a television set at home and 24 % of families had four or more television sets. The presence of distinct mass media in teenagers' rooms was 52.5 % for televisions, 57.8 % for computers, 52 % for the Internet and 38.7 % for games consoles. The most frequently found media in teenagers' bedrooms were radio/cassette players and compact disks with 76.8 % and 67.4 %, respectively. Teenagers watched television for an average of 3 hours per day on weekdays and 3.2 hours per day at weekends. They played games consoles for an average of 0.69 hours per day on weekdays (41 min) and an average of 1.09 hours per day (65 min) at weekends and used the Internet on weekdays for an average of 0.83 hours per day (49 min) and an average of 1.15 hours per day (69 min) at weekends. A total of 87.2 % of the teenagers, especially girls, had a mobile phone (91.6 % of girls versus 82.4 % of boys; p chatting and sending e-mails. Sixty-two percent of teenagers had been to a cybercafé and 40.8 % has visited a pornographic web site, especially boys (33.1 % of boys versus 7.7 % of girls; p video console, especially boys (87 % of boys versus 57.2 % of girls; p video games with shooting, fights, sports and driving, while girls preferred adventure video games. Nearly a quarter (22.2 %) spent money on video games and cybercafés (an average of 27.06 3 a month in boys and 16.81 3 a month in girls) with no significant differences between sexes. Society as a whole and especially health professionals should increase health

  4. Mass Media in the Classroom.

    Science.gov (United States)

    Firth, Brian

    The teacher is provided with a range of practical suggestions for teaching about mass media. Chapters are devoted to the press, magazines, television, advertising, and film. The author argues that the teacher must start from the place of the various media in the lives of the children and not from a desire to instruct the children as to what they…

  5. Mass Media and Political Participation

    Science.gov (United States)

    Lewellen, James R.

    1976-01-01

    Research reviews and statistical analysis of a specific study suggest that the mass media play a direct role in the political socialization of adolescents insofar as overt political behavior is concerned. (Author/AV)

  6. Mass-Media Imagology

    Directory of Open Access Journals (Sweden)

    Mirela Arsith

    2010-07-01

    Full Text Available In a very general sense, the influence is any action taken against a person, to determine thecompliance of the influencer’s intentions. In a more developed approach, the influence can be definedas a way to communicate, having as last stage the conviction. The influence is effective only if it isaccepted by the receiver. He voluntarily adopts some action manner, because it believes that he isdoing something good for him. In this context, it reveals a certain availability to influence of therecipient. On the other hand, we cannot ignore thefact that the efficiency of influence is dependentalso of the influence power of the communicator. This is given by the prestige of persons known bythe receiver, the norms and values that operate inthe reference group or institutional framework.

  7. Teaching English through Mass Media

    Directory of Open Access Journals (Sweden)

    Vilma Tafani

    2009-03-01

    Full Text Available This article aims at analyzing the importance of using Mass Media in the classroom and finding the ways how to use Printed and Audio-visual Media. It is the result of an in-depth study, surveys and questionnaires thus trying to make the ideas in this article more trustworthy. It is based not only on the literature review but also on long personal experience. It is a brief description of some practical examples and some tips for novice teachers. Further more, this article tends to deal with some of the key issues of using media in the classroom. Here are included some of the findings of my research work on a post-doctorate Fulbright Program in 2001. The following issues are open for discussion: the importance of Media in general and in education in particular; Media are persuasive and pervasive, newspapers, magazines, radio, television and internet in the classroom, etc.

  8. Teaching English through Mass Media

    Science.gov (United States)

    Tafani, Vilma

    2009-01-01

    This article aims at analyzing the importance of using Mass Media in the classroom and finding the ways how to use Printed and Audio-visual Media. It is the result of an in-depth study, surveys and questionnaires thus trying to make the ideas in this article more trustworthy. It is based not only on the literature review but also on long personal…

  9. Ability of a mass media campaign to influence knowledge, attitudes, and behaviors about sugary drinks and obesity.

    Science.gov (United States)

    Boles, Myde; Adams, Adelle; Gredler, Amy; Manhas, Sonia

    2014-10-01

    We examined the impact of a mass media campaign that was designed to educate residents about the amount of added sugars in soda and other sugary drinks, as well as the health impacts of consuming such drinks. The campaign was implemented in Multnomah County (Portland), Oregon in 2011 and included paid and unpaid media on the web, television, billboards, and transit. A telephone survey (n=402) measured campaign awareness, attitudes toward obesity, knowledge about health problems of excessive sugar, and behavioral intentions and behaviors around soda and sugary drink consumption. Nearly 80% of people who were aware of the media campaign intended to reduce the amount of soda or sugary drinks they offered to a child as a result of the campaign ads. Those who were aware of the campaign were more likely to agree that too much sugar causes health problems (97.3% vs. 85.9%). There was no significant change in self-reported soda consumption. Media campaigns about sugary drinks and obesity may be effective for raising awareness about added sugars in beverages, increasing knowledge about health problems associated with excessive sugar consumption, and prompting behavioral intentions to reduce soda and sugary drink consumption. Copyright © 2014 Elsevier Inc. All rights reserved.

  10. Agenda setting for smoking control in Japan, 1945-1990: influence of the mass media on national health policy making.

    Science.gov (United States)

    Sato, Hajime

    2003-01-01

    Agenda setting is regarded as a key process in policymaking. This study first examines the trends in newspaper articles on smoking and health and the debates on the issue in the Diet in Japan for the period 1945-1990. Then relationships of those articles and debates with national administrative actions are analyzed. Although the media helped set the agenda in the Diet before the emergence of the nonsmokers' rights movement, it did not do so thereafter. On the other hand, media reports continued to be associated with various aspects of administrative policy making throughout the study period and played an important role in mobilizing administrative agencies. Effects of mass media on agencies were regarded as largely independent of the debates in the Diet. It is also noted that simple "scientific" reports on the health hazards of smoking had no association either with agency action or with Diet debates. This indicates that issue building, which consists of creating a package of ideas about the facts, the causal theories, the responsibilities, and the feasible solutions, is important when scientific facts are to be dealt with by policymakers.

  11. Agricultural extension and mass media.

    Science.gov (United States)

    Perraton, H

    1983-12-01

    To learn more about the use of the mass media for agricultural extension, the World Bank has considered the efforts of 2 units: INADES-formation in West Africa and the Extension Aids Branch of Malawi. The INADES-formation study focuses on Cameroon but also considers work in Rwanda and the Ivory Coast. Some general conclusions emerge from a comparison of the 2 organizations. Malawi operates an extension service which reaches farmers through extension agents, through farmer training centers, and through mass media. The Extension Aids Branch (EAB) has responsibility for its media work and broadcasts 4 1/2 hours of radio each week. Its 6 regular radio programs include a general program which interviews farmers, a music request program in which the music is interspersed with farming advice, a farming family serial, and a daily broadcast of agricultural news and information. The 17 cinema vans show some agricultural films, made by EAB, some entertainment films, and some government information films from departments other than the ministry of agriculture. EAB also has a well-developed program of research and evaluation of its own work. INADES-formation, the training section of INADES, works towards social and economic development of the population. It teaches peasant farmers and extension agents and does this through running face-to-face seminars, by publishing a magazine, "Agripromo," and through correspondence courses. In 1978-79 INADES-formation enrolled some 4500 farmers and extension agents as students. Both of these organizations work to teach farmers better agriculture techniques, and both were created in response to the fact that agricultural extension agents cannot meet all the farmers in their area. Despite the similarity of objective, there are differences in methods and philosophy. The EAB works in a single country and uses a variety of mass media, with print playing a minor role. INADES-formation is an international and nongovernmental organization and its

  12. Mass Media: The Invisible Environment.

    Science.gov (United States)

    Glessing, Robert J.; White, William P.

    This anthology for students of media consists of essays and articles grouped under four topics: media forms, media content, media environments, and "the last word." Media forms deals with the nature of these kinds of media: electronic, print, film, music, and comics, graffiti, and clothing. Media content contains articles on the news, advertising,…

  13. Building brands without mass media.

    Science.gov (United States)

    Joachimsthaler, E; Aaker, D A

    1997-01-01

    Costs, market fragmentation, and new media channels that let customers bypass advertisements seem to be in league against the old ways of marketing. Relying on mass media campaigns to build strong brands may be a thing of the past. Several companies in Europe, making a virtue of necessity, have come up with alternative brand-building approaches and are blazing a trail in the post-mass-media age. In England, Nestlé's Buitoni brand grew through programs that taught the English how to cook Italian food. The Body Shop garnered loyalty with its support of environmental and social causes. Cadbury funded a theme park tied to its history in the chocolate business. Häagen-Dazs opened posh ice-cream parlors and got itself featured by name on the menus of fine restaurants. Hugo Boss and Swatch backed athletic or cultural events that became associated with their brands. The various campaigns shared characteristics that could serve as guidelines for any company hoping to build a successful brand: senior managers were closely involved with brand-building efforts; the companies recognized the importance of clarifying their core brand identity; and they made sure that all their efforts to gain visibility were tied to that core identity. Studying the methods of companies outside one's own industry and country can be instructive for managers. Pilot testing and the use of a single and continuous measure of brand equity also help managers get the most out of novel approaches in their ever more competitive world.

  14. Cluster-size entropy in the Axelrod model of social influence: Small-world networks and mass media

    Science.gov (United States)

    Gandica, Y.; Charmell, A.; Villegas-Febres, J.; Bonalde, I.

    2011-10-01

    We study the Axelrod's cultural adaptation model using the concept of cluster-size entropy Sc, which gives information on the variability of the cultural cluster size present in the system. Using networks of different topologies, from regular to random, we find that the critical point of the well-known nonequilibrium monocultural-multicultural (order-disorder) transition of the Axelrod model is given by the maximum of the Sc(q) distributions. The width of the cluster entropy distributions can be used to qualitatively determine whether the transition is first or second order. By scaling the cluster entropy distributions we were able to obtain a relationship between the critical cultural trait qc and the number F of cultural features in two-dimensional regular networks. We also analyze the effect of the mass media (external field) on social systems within the Axelrod model in a square network. We find a partially ordered phase whose largest cultural cluster is not aligned with the external field, in contrast with a recent suggestion that this type of phase cannot be formed in regular networks. We draw a q-B phase diagram for the Axelrod model in regular networks.

  15. How did policy actors use mass media to influence the Scottish alcohol minimum unit pricing debate? Comparative analysis of newspapers, evidence submissions and interviews

    Science.gov (United States)

    Hilton, Shona

    2015-01-01

    Aims: To explore how policy actors attempted to deliberately frame public debate around alcohol minimum unit pricing (MUP) in the UK by comparing and contrasting their constructions of the policy in public (newspapers), semi-public (evidence submissions) and private (interviews). Methods: Content analysis was conducted on articles published in ten national newspapers between 1 January 2005 and 30 June 2012. Newsprint data were contrasted with alcohol policy documents, evidence submissions to the Scottish Parliament's Health and Sport Committee and 36 confidential interviews with policy stakeholders (academics, advocates, industry representatives, politicians and civil servants). Findings: A range of policy actors exerted influence both directly (through Parliamentary institutions and political representatives) and indirectly through the mass media. Policy actors were acutely aware of mass media's importance in shaping public opinion and used it tactically to influence policy. They often framed messages in subtly different ways, depending on target audiences. In general, newspapers presented the policy debate in a “balanced” way, but this arguably over-represented hostile perspective and suggested greater disagreement around the evidence base than is the case. Conclusions: The roles of policy actors vary between public and policy spheres, and how messages are communicated in policy debates depends on perceived strategic advantage. PMID:26045639

  16. Mass Media as Instruments for Political and Social Control in China: Media Role in Chinese Politics

    OpenAIRE

    Chen, Xi

    2003-01-01

    Under the influence of Soviet media theory, Chinese media have been held under the control of the Communist Party of China ever since the Party was established in 1921. However, this practice of control was subject to change as a result of rapid economic development and many social changes brought about by economic reform after 1978. This thesis explores the current situation of media control in China. Although the mass media in China began to enjoy more autonomy and diversity after the natio...

  17. Mass Media and Terrorism: Deconstructing the Relationship

    OpenAIRE

    Prayudi, Prayudi

    2008-01-01

    Issue of terrorism came to surface in this early twenty first century through a number ofacts violence that have killed hundreds and injured thousands of people. At the same time, theseevents have been dominated the mass media contents. Principally, mass media and issue ofterrorism are inseparable. This paper examines the relationship between mass media and terrorism.It is done through the deconstruction of the concept of terrorism and how terrorism isunderstood as a communicational process. ...

  18. Media and Influence

    Science.gov (United States)

    Bennett, William H.

    The public information media provides information on current events (news), entertainment (programming), and opinions offered by trusted public sources (e.g., business, academic or religious spokespersons, journalists, and government officials). Consequently, it is a major force in shaping a populace's attitudes toward significant social issues and of great interest to intervention planners. The chapter attempts to provide modelers and intervention analysts alike with sufficient understanding of media mechanisms and current research that they can begin contributing to, and benefiting from this important area of study.

  19. The Mass Media of Entertainment and Human Survival.

    Science.gov (United States)

    Gorney, Roderic; Steele, Gary

    Urgently needed for human survival is a means of influencing large numbers of people to put into rapid action measures which could neutralize such menances as pollution, overpopulation, and violence. Though the cumulative effect of the mass media is not fully established, media entertainment may be the most influential institution in our society.…

  20. Mass Media for Smoking Cessation in Adolescents

    Science.gov (United States)

    Solomon, Laura J.; Bunn, Janice Y.; Flynn, Brian S.; Pirie, Phyllis L.; Worden, John K.; Ashikaga, Takamaru

    2009-01-01

    Theory-driven, mass media interventions prevent smoking among youth. This study examined effects of a media campaign on adolescent smoking cessation. Four matched pairs of media markets in four states were randomized to receive or not receive a 3-year television/radio campaign aimed at adolescent smoking cessation based on social cognitive theory.…

  1. Exploring the potential for a mass media campaign to influence support for a ban on tobacco promotion at the point of sale.

    Science.gov (United States)

    Allen, Jane A; Davis, K C; Kamyab, K; Farrelly, M C

    2015-02-01

    This study explores whether exposure to advertisements that focus on the negative effects of tobacco industry advertising and promotion at the point of sale (anti-POS advertising) influence: (i) attitude toward POS advertising; (ii) perceived impact of POS advertising on youth smoking; and (iii) support for a ban on tobacco promotion at the POS among adult non-smokers in New York. Data are from a split-sample, experimental study, using an online media tracking survey with embedded TV, radio and print advertising. Exposure to anti-POS advertising was associated with higher odds of holding a negative attitude toward POS advertising (OR 2.43, P promotion at the POS (OR 1.77, P advertisements on youth smoking. Findings suggest the possibility that a mass media campaign could be used to influence public attitude toward POS advertising and support for a ban on tobacco promotion at the POS. © The Author 2014. Published by Oxford University Press. All rights reserved. For permissions, please email: journals.permissions@oup.com.

  2. Influence of media on behavior

    OpenAIRE

    Schieser, Hans

    2013-01-01

    How far do Media (Television, Video Games, Publications) influence the behavior of young people? The increasing occurrence of violent behavior (e.g. amuck shootings) suggest a negative influence upon the minds and behavior of youth. Psychologists point to the effects of propaganda, the fallacy of "behaviorism" and the facts of experience with addiction (e.g. pornography) and physical effects on the brain.

  3. MASS MEDIA''S MANIPULATIVE POTENTIAL IN POLITICAL DISCOURSE

    Directory of Open Access Journals (Sweden)

    GUSHCHINA L.V.

    2015-01-01

    Full Text Available Since the invention of telegraph, radio and television which enable contacts with a large audience, the social impact of communication via the mass media has been a subject of intense research by political and social scientists. Thus the paper discusses the nature of manipulation in political discourse and its ambivalent role in the modern society. The solution of the research tasks is carried out on the basis of the complex methodological base which defines the general orientation and the principles of research, as well as its scientific results, including the general philosophical methodological concept of dialectic materialism in accordance with the principles of unity of form and content, cause and effect, general communication of the phenomena. In conclusion, it summarizes that mentioned above phenomenon is both serious and dangerous, being capable to influence people’s consciousness, depriving them of their critical thinking, and even dooming them to the passivity of life.

  4. Trust to mass-media: micro- and macrolevel

    Directory of Open Access Journals (Sweden)

    A. S. Kavyerina

    2014-11-01

    Full Text Available Trust is the basic element of civil society.For the last decades Ukrainian social institutions, including mass media, suffering of the crisis of trust. Public informing, socialization, formation of public opinion are the main functions of mass media. Mass media takes part in a lot of social processes and spheres of society. Accuracy of the information, compliance with standards,objectivity and trust of the audience are very important because of the influence of the mass media. The paper deals with various interpretations of trust and theories of N.Luhmann, P. Sztompka and A. Seligmen, thatemphasize the importance of trust during the transformation of society. Also author considers the approaches to defining levels of trust. Attention was focused on two levels – the micro-level which represents personal trust and the macro-level with institutional trust. Author analyzes mass media as a social institution and considers social media as a type of mass media, which has its own unique characteristics such as high level of the informational participation, lack of the law regulation and the organizational structure. These characteristics bring to the foreground figure of the author. So the social media covers both levels of forming a trusting relationship with audience – micro and macrolevel.

  5. Influence of a thermal gradient on water-rock interactions and mass transport in geologic media (marine pelagic clay)

    International Nuclear Information System (INIS)

    Seyfried, W.E. Jr.

    1985-01-01

    A brief outline of the role of thermodiffusional processes in mass transport and sediment alteration for a sediment/seawater system that is subjected to a thermal gradient and maximum temperature and pressure condition, such as in a subseabed repository is presented. The author underscores the need to investigate the effect of basic physical and chemical parameters on Soret coefficients for various electrolyte fluids. Such experiments will require the design and development of unique hydrothermal apparatus

  6. Factors Influencing Self Employment Media Service Providers ...

    African Journals Online (AJOL)

    Factors Influencing Self Employment Media Service Providers among Tertiary ... role stereotype and common business practices on media self employment in ... Sex, Psycho-social Characteristics, self Employment, Providing Media Services.

  7. Religious communication and hegemony of mass media

    Directory of Open Access Journals (Sweden)

    Petrushkevych Maria Stefanivna

    2015-12-01

    Full Text Available Religious communication is the complex object of scientific research that involves existential component and the inextricable link with relevant historical trends. Mass culture and the information society put pressure on modern religious communication. Media is actively integrating into the system of religious communication. Hegemony of mass communication is realized through the media and religious communicative system becomes the part of this hegemony. Peculiarities of religious communication processes are conditioned by consciousness of itself impact and the need to integrate into the media system.

  8. Mass Media Campaigns' Influence on Prehospital Behavior for Acute Coronary Syndromes: An Evaluation of the Australian Heart Foundation's Warning Signs Campaign.

    Science.gov (United States)

    Bray, Janet E; Stub, Dion; Ngu, Philip; Cartledge, Susie; Straney, Lahn; Stewart, Michelle; Keech, Wendy; Patsamanis, Harry; Shaw, James; Finn, Judith

    2015-07-06

    The aim of this study was to examine the awareness of a recent mass media campaign, and its influence on knowledge and prehospital times, in a cohort of acute coronary syndrome (ACS) patients admitted to an Australian hospital. We conducted 199 semistructured interviews with consecutive ACS patients who were aged 35 to 75 years, competent to provide consent, and English speaking. Questions addressed the factors known to predict prehospital delay, awareness of the campaign, and whether it increased knowledge and influenced actions. Multivariable logistic regression was used to examine the association between campaign awareness and a 1-hour delay in deciding to seek medical attention (patient delay) and a 2-hour delay in presenting to hospital (prehospital delay). The median age was 62 years (IQR=53 to 68 years), and 68% (n=136) were male. Awareness of the campaign was reported by 127 (64%) patients, with most of these patients stating the campaign (1) increased their understanding of what is a heart attack (63%), (2) increased their awareness of the signs and symptoms of heart attack (68%), and (3) influenced their actions in response to symptoms (43%). After adjustment for other predictors, awareness of the campaign was significantly associated with patient delay time of ≤1 hour (adjusted odds ratio [AOR]=2.25, 95% CI: 1.03 to 4.91, P=0.04) and prehospital delay time ≤2 hours (AOR=3.11, 95% CI: 1.36 to 7.08, P=0.007). Our study showed reasonably high awareness of the warning signs campaign, which was significantly associated with shorter prehospital decision-making and faster presentation to hospital. © 2015 The Authors. Published on behalf of the American Heart Association, Inc., by Wiley Blackwell.

  9. Mass of polaritons in different dielectric media

    International Nuclear Information System (INIS)

    Dzedolik, I V; Lapayeva, S N

    2011-01-01

    Some models of electromagnetic field interactions with linear and nonlinear dielectric media based on the approach of polarization and electromagnetic wave propagation in media are considered. It is shown that quasi-particles generated in the dielectric medium, called polaritons, have mass whose quantity depends on the efficiency of the electromagnetic field and interaction with the medium. The mass and velocity of polaritons can be controlled by the external electric field. The value of the mass of polaritons was measured in a transparent crystal

  10. Blood and Bones: The Influence of the Mass Media on Australian Primary School Children's Understandings of Genes and DNA

    Science.gov (United States)

    Donovan, Jenny; Venville, Grady

    2014-01-01

    Previous research showed that primary school children held several misconceptions about genetics of concern for their future lives. Included were beliefs that genes and DNA are separate substances, with genes causing family resemblance and DNA identifying suspects at crime scenes. Responses to this work "blamed" the mass media for these…

  11. Cancer patients and mass media

    Directory of Open Access Journals (Sweden)

    Mirjana Rajer

    2015-06-01

    Full Text Available ABSTRACTBACKGROUNDNowadays cancer patients tend to be more involved in the medical decision process. Active participation improves health outcomes and patient satisfaction. To participate effectively patients require a huge amount of information, but time limits make it impossible to satisfy all information needs at clinics. We tried to find out which kind of media cancer patients use when searching for information and how often. Lastly, we try to find out how popular the Internet is in this regard.METODSIn this research we invited cancer patients, who had regular clinic examinations at the Oncology Institute between 21st and 25th May in 2012. We carried out a prospective research by anonymous questionnaires. We were investigating which media were used and how often. We analysed results with descriptive statistics, ANOVA, the χ²-Test and the t-test.RESULTS478 of 919 questionnaires distributed among cancer patients were returned. Mean age was 59.9 years. 61 % of responders were female, and the most common level of education was high school (33 %. Most common cancer type was breast cancer (33 %, followed by gastrointestinal and lung cancer. Patients search for information most often on television (81.4% responders, followed by specialized brochures (78%, internet (70.8% and newspapers (67.6%. Patients who do not use media for information searching are older than average (62.5 years vs. 59.9 years; p<0,000.CONCLUSIONSAccording to our results patients search for information most often on television, followed by brochures, internet and newspapers. Older patients less often search for information. This data might help doctors in everyday clinical practice.

  12. New media technologies and mass media reform processes

    Directory of Open Access Journals (Sweden)

    Tomić Boban

    2017-01-01

    Full Text Available This paper reviews and assesses the chances for survival and development of the media in Serbia and ib the region, from the perspective of new information and communication technologies (ICT applied in media business. In the paper theoretical method is used and harmonized with the needs of describing the problems and the observed processes and phenomena, as well as empirical method which is used for collecting and interpreting concrete facts and data on the observed processes and phenomena. The starting point lies in the fact that modern media is definitely, more and more, dependent on new technologies. A part of the new technologies is used in the process of collecting, selecting and editing media content, while the other part of the technology is used in the process of dissemination and propulsion of media content to the mass audience, and also in the feedback function as well. The technology revolution, which we describe, started with mp3, jpg and avi files, and continues with internet broadcasting, social networks, cloud technologies and new digital platforms which are used by today's media for distribution of media content. The particularity of the media in the region lies in the fact that they operating in the societes with delay of political and economic transition, so all the productive resources of society, due to this backlog, are slower adapted to the new conditions of business in the digital era. The consequences that have arisen from such dynamics of development make many media in Serbia and the region quite dysfunctional, especially those who were exposed during this transition to long-standing legal, economic and program crises. That is why most of the existing media in Serbia, especially small ones, are unprepared for modernization and they are not ready for re-modeling in accordance with the new technological circumstances.

  13. Mass media for smoking cessation in adolescents.

    Science.gov (United States)

    Solomon, Laura J; Bunn, Janice Y; Flynn, Brian S; Pirie, Phyllis L; Worden, John K; Ashikaga, Takamaru

    2009-08-01

    Theory-driven, mass media interventions prevent smoking among youth. This study examined effects of a media campaign on adolescent smoking cessation. Four matched pairs of media markets in four states were randomized to receive or not receive a 3-year television/radio campaign aimed at adolescent smoking cessation based on social cognitive theory. The authors enrolled 2,030 adolescent smokers into the cohort (n = 987 experimental; n = 1,043 comparison) and assessed them via annual telephone surveys for 3 years. Although the condition by time interaction was not significant, the proportion of adolescents smoking in the past month was significantly lower in the experimental than comparison condition at 3-year follow-up when adjusted for baseline smoking status. The media campaign did not impact targeted mediating variables. A media campaign based on social cognitive constructs produced a modest overall effect on smoking prevalence among adolescents, but the role of theory-based constructs is unclear.

  14. Cold fusion, mass media and actual science

    Energy Technology Data Exchange (ETDEWEB)

    Orefice, A. (Milan Univ. (Italy))

    1990-03-01

    The peculiar affair of cold nuclear fusion, a recent and exemplary pattern of today's scientific and public habits, is considered. An overview is proposed on the contemporary approach to science and technology, both of the mass media and research worlds. It shows how mass media with its power of suggestion and ability to raise financial resources can lead many researchers into unpredictable - if not irresponsible behaviour. Yet, an eccess of empiricism may often induce researchers to rely rather on serendipity than on deeper meditation.

  15. Assessing EU perception in Kazakhstan's mass media

    Directory of Open Access Journals (Sweden)

    Bakyt Ospanova

    2017-01-01

    Our main findings suggest that Kazakhstan's mass media positively perceives the role of the EU in the region. Moreover, they tend to portray the EU mainly as an economic powerhouse. Our findings support some suggestions by similar studies of the EU's external perception.

  16. Paris Commune Imagery in China's Mass Media.

    Science.gov (United States)

    Meiss, Guy T.

    The role of ideology in mass media practices is explored in an analysis of the relation between the Paris Commune of 1871 and the Shanghai Commune of 1967, two attempts to translate the philosophical concept of dictatorship of the proletariat into some political form. A review of the use of Paris Commune imagery by the Chinese to mobilize the…

  17. The power of mass media in the German civil society

    Directory of Open Access Journals (Sweden)

    Alicia‑Georgiana Zalupca

    2016-12-01

    Full Text Available Mass media is playing a significant role in influencing people’s mind and determining the vote’s preference of each single individual. Nowadays, mass media has become an essential part in setting up the public’s agenda. We are living in a social media era that is being governed by Facebook and Twitter. Facebook had played a key role in Germany’s society in the last year, since September 2015, by helping to increase public awareness or to collect opinions and information, and also to influence the attitude of the people towards electing the Eurosceptic political party, Alternative for Germany (AfD. The results of the regional elections in Germany from March 2016 had been strongly influenced by the party’s intense activities on Facebook. It may be said that the electoral campaign of AfD had completely taken place on Facebook, a social media channel where people and the party itself dare to speak up their mind without being afraid that their opinion could be censorship. This article is about to describe the role that the social media channel, Facebook, had had in choosing AfD as main winner of the German regional elections.

  18. ECONOMIC ASPECTS OF MASS-MEDIA AND THE CHANGES GENERATED BY THE ECONOMIC CRISIS

    Directory of Open Access Journals (Sweden)

    TRAIAN ALEXANDRU NASTASE

    2011-04-01

    Full Text Available In this paper we intend to describe the economic implications of mass-media in correlation with the recent socio-economic changes generated by the economic crisis. We take into consideration the dual market on which mass-media evolves: the mass-media products market, and the advertising market, keeping in mind that the behavior of a mass-media institution on one market, can have direct implication on the other market. We analyze the relation between mass-media and the public (audience, the cost for creating mass-media products, the ways in which mass-media reduces costs and the ways of increasing their profits. As mass-media must always adapt to the social changes and to the public, we take our analysis further and we describe how the recent economic changes influenced the mass-media consumption trends and mass-media profits on all the main communication channels: TV, radio, outdoor, internet, newspapers/magazines. This analysis is performed at both a global and a local level, for Romania. In the end we predict how other key changes may affect the economic model approach of the mass-media institutions on short and middle terms.

  19. Identification of influence within the social media

    NARCIS (Netherlands)

    Vollenbroek, Wouter Bernardus; de Vries, Sjoerd A.; Constantinides, Efthymios; Gonçalves, Gisela; Somerville, Ian; Melo, Ana

    2013-01-01

    Social media is expected to have a growing impact on the corporate reputation of organizations. Various social media actors referred to as social media influencers can have a particular impact on corporate reputation. It is important for organizations to identify these actors and understand how to

  20. SPEECH TACTICS IN MASS MEDIA DISCOURSE

    Directory of Open Access Journals (Sweden)

    Olena Kaptiurova

    2014-06-01

    Full Text Available The article deals with the basic speech tactics used in mass media discourse. It has been stated that such tactics as contact establishment and speech interaction termination, yielding up initiative or its preserving are compulsory for the communicative situation of a talk show. Language personalities of television talk shows anchors and linguistic ways of the interview organisation are stressed. The material is amply illustrated with relevant examples.

  1. [Influence of the news media].

    Science.gov (United States)

    Camarena Luna, R

    1991-01-01

    Newspapers, in addition to news, also cover topics of permanent interest to their readers. One such topic is sexuality. The appearance of the incurable sexually transmitted disease AIDS obliges a reconsideration of the complex and contradictory concept of sexuality. Sexuality is not often spoken of openly; rather, it is secret, hidden, and referred to obliquely. Sexuality is the manifestation and satisfaction of the sexual impulses common to all individuals. Sexuality is determined by anatomic and physiologic aspects and also by the knowledge, experiences, values, and norms internalized by the individual living in a social group. Messages about sexual conduct are constantly being received. This social part of sexuality supported by customs and morals is the part that is directly influenced by communications media. An important objective of the media is to create awareness and mold opinions. Mexico's large national circulation newspapers present different points of view about sexuality. Newspapers that continually critique homosexual practices and those that demonstrate implicit approval of pornographic videos by advertising them both present attitudes without providing opportunities to reason, compare, or support opinions. Sexuality is usually referred to indirectly and superficially in the press. Sex education may be mentioned but not the erotic implications of sexuality, and acceptance or opposition to use of condoms may be discussed without mention of psychological barriers to their use. The national press is not prepared to propose new attitudes toward sexuality in the age of AIDS. Only 1 national newspaper in Mexico regularly provides information on AIDS including aspects related to sexual pleasure and responsibility and safer sex. The majority continue with their pre-AIDS coverage of sexuality, using it to arouse interest but providing little depth. Newspapers should provide more extensive coverage on sexuality and its modifications due to AIDS, a reality

  2. Role of Mass Media in Agricultural Productivity in Adamawa State ...

    African Journals Online (AJOL)

    The study examined the role of mass media in agriculture in Adamawa State. Specifically, it focused on the extent to which mass media have been used to communicate agricultural information dissemination, farmers' media preference, challenges experienced in accessing information through the media and the need to ...

  3. Mass Media Orientation and External Communication Strategies: Exploring Organisational Differences

    NARCIS (Netherlands)

    Wonneberger, A.; Jacobs, S.

    2016-01-01

    This study assesses relationships between mass media orientations of communication professionals in organisations and their external communication strategies. We assume that mass media orientations within an organisation may affect an organisation’s external communication strategies of bridging and

  4. The mass media are an important context for adolescents' sexual behavior.

    Science.gov (United States)

    L'Engle, Kelly Ladin; Brown, Jane D; Kenneavy, Kristin

    2006-03-01

    This study compared influences from the mass media (television, music, movies, magazines) on adolescents' sexual intentions and behaviors to other socialization contexts, including family, religion, school, and peers. A sample of 1011 Black and White adolescents from 14 middle schools in the Southeastern United States completed linked mail surveys about their media use and in-home Audio-CASI interviews about their sexual intentions and behaviors. Analysis of the sexual content in 264 media vehicles used by respondents was also conducted. Exposure to sexual content across media, and perceived support from the media for teen sexual behavior, were the main media influence measures. Media explained 13% of the variance in intentions to initiate sexual intercourse in the near future, and 8-10% of the variance in light and heavy sexual behaviors, which was comparable to other contexts. Media influences also demonstrated significant associations with intentions and behaviors after all other factors were considered. All contextual factors, including media, explained 54% of the variance in sexual intentions and 21-33% of the variance in sexual behaviors. Adolescents who are exposed to more sexual content in the media, and who perceive greater support from the media for teen sexual behavior, report greater intentions to engage in sexual intercourse and more sexual activity. Mass media are an important context for adolescents' sexual socialization, and media influences should be considered in research and interventions with early adolescents to reduce sexual activity.

  5. Identification of influence within the social media

    OpenAIRE

    Vollenbroek, Wouter Bernardus; de Vries, Sjoerd A.; Constantinides, Efthymios; Gonçalves, Gisela; Somerville, Ian; Melo, Ana

    2013-01-01

    Social media is expected to have a growing impact on the corporate reputation of organizations. Various social media actors referred to as social media influencers can have a particular impact on corporate reputation. It is important for organizations to identify these actors and understand how to interact with them in order to safeguard the organizational reputation. In this study, based on extensive literature review and a Delphi study, we constructed a model for the identification of the s...

  6. Influence of radiographic contrast media on phagocytosis

    International Nuclear Information System (INIS)

    Rasmussen, F.; Georgsen, J.; Grunnet, N.; Aalborg Sygehus

    1988-01-01

    To evaluate the influence of radiographic contrast media (CM) on human polymorphonuclear leucocytes (PML), the ability of these cells to ingest latex particles after in vitro exposure to five different radiographic contrast media was investigated. All CM inhibited the phagocytic properties of PML. The inhibition was dose dependent. The inhibitory effect was partly due to hyperosmolality but CM specific inhibition was also evident. (orig.)

  7. Practical Development of Modern Mass Media Education in Poland

    Science.gov (United States)

    Fedorov, Alexander

    2012-01-01

    Practical development of modern mass media education in Poland. The paper analyzes the main ways of practical development of modern media education (1992-2012 years) in Poland: basic technologies, main events, etc.

  8. The Kenyan indigenous languages and the mass media ...

    African Journals Online (AJOL)

    vernacular mass media and the Kenyan indigenous languages. ... African indigenous languages had, "against all odds", survived as media of communication ..... regulations should, of course, primarily ensure quality and ethical journalism.

  9. PROBLEMS OF MODERN RUSSIAN IN A MIRROR OF MASS MEDIA

    Directory of Open Access Journals (Sweden)

    Станислав Олегович Беляков

    2014-03-01

    Full Text Available The article is devoted to the issues of culture of speech in terms of modern mass media: printing mass media, television and radio programs, Internet. The issues of influence of the information quality on development of communication culture and perception of information are discussed. In addition the aspects of adequate formation of information messages by the organization are considered. Influence of non-official sources of information in the Internet – social networks, forums etc. - are analyzed. This problem is up-to-date because media space is practically out of control in terms of adequate formation  of language culture, the process of change of speakers takes place because of which Soviet culture of conveying information is practically lost and new culture of conveying information has not formed yet. In the same time this problem is insufficiently covered by professional and scientific circles, and the result of it is further deterioration of the situation. DOI: http://dx.doi.org/10.12731/2218-7405-2014-2-6

  10. Body image in the mass media

    Directory of Open Access Journals (Sweden)

    Claudia Iris Bazán

    2015-12-01

    Full Text Available The concern about weight that characterizes most modern women stemmed from the medical research that showed the relationship between obesity and diseases such as hypertension or cardiovascular disease. As shown by the American filmmaker Michael Moore in his documentary film “Sicko” in 2007, large US health companies financially rewarded those with a thinner body and sanctioned overweight people because they had higher risks of disease and thus generate losses to their companies. From there, the emphasis on weight control and low-calorie dieting -and its association with health- reached unexpected limits. Mass Media had and have a leading role on this growing concern about weight. This article analyzes the effects of media on the aesthetic / healthy ideal, which contribute to the construction of a woman captured by endless demands. These social requirements are associated with perfection, the predominance of the aesthetic, healthy body and eternal youth, which would guarantee success. What relationship have television, women’s magazines, Internet, advertising and even children’s toys with the expansion of “the culture of light”, the ideal body and healthy behavior are some of the questions that will be addressed in this Article. To contribute to a better understanding of this phenomenon, we will make a bibliographic and Media exploration. Finally, as a possible solution to the problem, a strategy of state intervention on the current market model for promoting good use of information and prevention of Eating Disorders and other diseases related to poor diet is proposed. 

  11. Functions and Dysfunctions of Mass Communication Media | Rabiu ...

    African Journals Online (AJOL)

    Mass communication provides a way of interacting, distantly, with unknown audiences. It is the process of sharing experience in which a huge number of people are involved simultaneously, or almost so. It often occurs through the use of mass media channels and technology. The mass media are all around us. To live even ...

  12. Covering Science as a Mass Media Fellow

    Science.gov (United States)

    McMeeking, Gavin R.

    2006-03-01

    I remember my first unpleasant biology lab dissection in high school. I am not sure if the experience was worse for me or for the unfortunate fetal pig we dissected that day. The sights and smells of that fateful morning forever put me on a path toward the physical sciences, and probably have a lot to do with my ending up as a graduate student in atmospheric chemistry instead of at some medical school cutting up dead bodies. So imagine my horror after encountering the leg of a dead horse as I walked into a bioengineering laboratory to report on a story about artificial joint research. Subjecting myself to such biological horrors, though, was part of my duties as an AGU-sponsored American Association for the Advancement of Science Mass Media Fellow. The program places graduate students and recent graduates from scientific fields in major media outlets throughout the country. The aim of the program is to give science-trained individuals a taste of a career in science journalism as well as to help scientists develop better communication skills.

  13. User Behavior in Mass Media Websites

    Directory of Open Access Journals (Sweden)

    Manuel GÓMEZ ZOTANO

    2016-06-01

    Full Text Available Mass media websites can be worthy to understand user trends in web services. RTVE, the National Broadcaster in Spain is a sample of such kind of service. Trend points to a shorter user interaction over the last three years, and a more straight access to content. Besides the number of pages consumed in a visit is becoming smaller as well. This article reviews these trends with data obtained from public sources, and analyze the distribution of web pages in the client layer and the corresponding distribution observed in the server layer. The two distributions can be characterized by Zipf-like distributions and ?, the degree of disparity in the popularity distribution, is calculated for both. In all cases ? is higher to one implying a huge concentration of popularity on a few objects.

  14. [Mass media communication of biomedical advances].

    Science.gov (United States)

    P Salas, Sofía; Beca I, Juan Pablo

    2008-10-01

    The public dissemination of advances in biomedical research and clinical medicine generates several difficulties and problems. Mass media have the responsibility to report accurately and in a comprehensive way, and physicians and researchers must provide this information in a timely manner and without bias. After reviewing the literature related to this subject and discussing some examples of inadequate information in the Chilean context, the authors suggest the following recommendations: journalists should compare and evaluate the information appropriately before its publication, researchers and journalists should work together, reports should inform clearly about the state of the research and every academic institution should avoid reporting publicly preliminary experiences. If these recommendations are followed, the general public, physicians, researchers and health care institutions will be benefited.

  15. Mass media interventions for preventing smoking in young people.

    Science.gov (United States)

    Carson, Kristin V; Ameer, Faisal; Sayehmiri, Kourosh; Hnin, Khin; van Agteren, Joseph Em; Sayehmiri, Fatemeh; Brinn, Malcolm P; Esterman, Adrian J; Chang, Anne B; Smith, Brian J

    2017-06-02

    Mass media interventions can be used as a way of delivering preventive health messages. They have the potential to reach and modify the knowledge, attitudes and behaviour of a large proportion of the community. To assess the effects of mass media interventions on preventing smoking in young people, and whether it can reduce smoking uptake among youth (under 25 years), improve smoking attitudes, intentions and knowledge, improve self-efficacy/self-esteem, and improve perceptions about smoking, including the choice to follow positive role models. We searched the Cochrane Tobacco Addiction Group Specialized Register, with additional searches of MEDLINE and Embase in June 2016. This is an update of a review first published in 1998. Randomized trials, controlled trials without randomization and interrupted time-series studies that assessed the effect of mass media campaigns (defined as channels of communication such as television, radio, newspapers, social media, billboards, posters, leaflets or booklets intended to reach large numbers of people and which are not dependent on person-to-person contact) in influencing the smoking behaviour (either objective or self-reported) of young people under the age of 25 years. We define smoking behaviour as the presence or absence of tobacco smoking or other tobacco use, or both, and the frequency of tobacco use. Eligible comparators included education or no intervention. Two review authors independently extracted information relating to the characteristics and the content of media interventions, participants, outcomes, methods of the study and risks of bias. We combined studies using qualitative narrative synthesis. We assessed the risks of bias for each study using the Cochrane 'Risk of bias' tool, alongside additional domains to account for the nature of the intervention. We assessed the quality of evidence contributing to outcomes using GRADE. We identified eight eligible studies reporting information about mass media smoking

  16. Media identities and media-influenced indentifications Visibility and identity recognition in the media

    Directory of Open Access Journals (Sweden)

    Víctor Fco. Sampedro Blanco

    2004-10-01

    Full Text Available The media establish, in large part, the patterns of visibility and public recognition of collective identities. We define media identities as those that are the object of production and diffusion by the media. From this discourse, the communities and individuals elaborate media-influenced identifications; that is, processes of recognition or banishment; (rearticulating the identity markers that the media offer with other cognitive and emotional sources. The generation and appropriation of the identities are subjected to a media hierarchisation that influences their normalisation or marginalisation. The identities presented by the media and assumed by the audience as part of the official, hegemonic discourse are normalised, whereas the identities and identifications formulated in popular and minority terms are marginalised. After presenting this conceptual and analytical framework, this study attempts to outline the logics that condition the presentation, on the one hand, andthe public recognition, on the other hand, of contemporary identities.

  17. Media Influences on Suicidal Thoughts and Behaviors

    DEFF Research Database (Denmark)

    Pirkis, Jane E; Mok, Katherine; Robinson, Jo

    2016-01-01

    This chapter explores the influence of the media on suicidal thoughts and behaviors. Until recently, the vast majority of studies in this area were concerned with traditional forms of media like newspapers and television and looked at the potential for irresponsible reporting of suicide to lead....... The recent proliferation of pro-suicide websites has led to concerns that contagion effects may operate in newer media like the Internet, particularly with the advent of Web 2.0. There are numerous suicide prevention websites, which include educational, interactive, and social networking content. A body...

  18. Mass Media Forces in Our society. Second Edition.

    Science.gov (United States)

    Voelker, Francis H.; Voelker, Ludmila A.

    The primary purpose of this book is to help the public become more aware and critical in their selection and appraisal of the media. Part 1 consists of a single essay by Theodore Peterson that gives a historical perspective on the development of the mass media in the United States. Part 2 deals with the print and electronic media: magazines, photo…

  19. Interaction with Mass Media: The Importance of Rhythm and Tempo.

    Science.gov (United States)

    Snow, Robert P.

    1987-01-01

    Stresses that understanding the impact of interaction with mass media requires conceptualizing media as an institutionalized social form. A critical feature of this process is the grammatical character of media interaction in the form of rhythm and tempo, because these rhythms and tempos become established in everyday routine. (SKC)

  20. An Appraisal of Mass Media Role in Consolidating Democracy in ...

    African Journals Online (AJOL)

    DrNneka

    The Nigerian media has been playing an active role in instituting democratic structures since the ... mass media eventually yielded positive result when on the 29th of May 1999 the ... presence of democratic or special bias in the media may have profound effect. Public ..... Issues in the 2011 general elections in Nigeria.

  1. Mass Communication: An Introduction; Theory and Practice of Mass Media in Society.

    Science.gov (United States)

    Bittner, John R.

    From the perspectives of historical, contemporary, and future interpretations of mass communication, this introduction to the theory and practice of mass media in society treats both the social context of mass communication and the hardware components that make it operable. The book discusses all mass media--newspapers, magazines, radio,…

  2. An Appraisal of Mass Media Role in Consolidating Democracy in ...

    African Journals Online (AJOL)

    This study therefore critically assessed the performance of Nigerian mass media in consolidating democracy. The study is of the view that the mass contributed immensely to the return of democracy in Nigeria. This the media did through their critical criticism of the military juntas, mobilization of the citizens to participate in ...

  3. Birth Order, Club Membership and Mass Media Exposure

    Science.gov (United States)

    Tomeh, Aida K.

    1976-01-01

    Examines the relationship between birth order, club membership and mass media exposure for women college students in Lebanon. Findings show the total membership rate and mass media consumption are higher among last born girls than first born. Birth order differences are explained in terms of the differential socialization of children. (Author)

  4. New Ideas and Fertility Limitation: The Role of Mass Media

    Science.gov (United States)

    Barber, Jennifer S.; Axinn, William G.

    2004-01-01

    This article investigates the mass media as a social change that shapes individual behavior primarily via ideational mechanisms. We construct a theoretical framework drawing on social demography and social psychology to explain how mass media may affect behavior via attitudinal change. Empirical analyses of 1,091 couples in the Chitwan Valley…

  5. Imaging Teachers: In Fact and in the Mass Media.

    Science.gov (United States)

    Reyes, Xae Alicia; Rios, Diana I.

    2003-01-01

    The impact of mass media on public images of teachers and students is considered in a dialogue between two educational and mass media researchers. Stereotypes in films, such as teacher-savior and student-failure, and abundant reports about Latino dropout rates and low academic achievement impact teachers and the public, who accept negative images…

  6. The Influence of Media Violence on Youth.

    Science.gov (United States)

    Anderson, Craig A; Berkowitz, Leonard; Donnerstein, Edward; Huesmann, L Rowell; Johnson, James D; Linz, Daniel; Malamuth, Neil M; Wartella, Ellen

    2003-12-01

    about social behavior, and by reducing individuals' normal negative emotional responses to violence (i.e., desensitization). Certain characteristics of viewers (e.g., identification with aggressive characters), social environments (e.g., parental influences), and media content (e.g., attractiveness of the perpetrator) can influence the degree to which media violence affects aggression, but there are some inconsistencies in research results. This research also suggests some avenues for preventive intervention (e.g., parental supervision, interpretation, and control of children's media use). However, extant research on moderators suggests that no one is wholly immune to the effects of media violence. Recent surveys reveal an extensive presence of violence in modern media. Furthermore, many children and youth spend an inordinate amount of time consuming violent media. Although it is clear that reducing exposure to media violence will reduce aggression and violence, it is less clear what sorts of interventions will produce a reduction in exposure. The sparse research literature suggests that counterattitudinal and parental-mediation interventions are likely to yield beneficial effects, but that media literacy interventions by themselves are unsuccessful. Though the scientific debate over whether media violence increases aggression and violence is essentially over, several critical tasks remain. Additional laboratory and field studies are needed for a better understanding of underlying psychological processes, which eventually should lead to more effective interventions. Large-scale longitudinal studies would help specify the magnitude of media-violence effects on the most severe types of violence. Meeting the larger societal challenge of providing children and youth with a much healthier media diet may prove to be more difficult and costly, especially if the scientific, news, public policy, and entertainment communities fail to educate the general public about the real

  7. Mass media interventions for smoking cessation in adults.

    Science.gov (United States)

    Bala, Malgorzata M; Strzeszynski, Lukasz; Topor-Madry, Roman

    2017-11-21

    criteria for this review. Studies differed in design, settings, duration, content and intensity of intervention, length of follow-up, methods of evaluation and also in definitions and measures of smoking behaviour used. Among seven campaigns reporting smoking prevalence, significant decreases were observed in the California and Massachusetts statewide tobacco control campaigns compared with the rest of the USA. Some positive effects on prevalence in the whole population or in the subgroups were observed in three of the remaining seven studies. Three large-scale campaigns of the seven presenting results for tobacco consumption found statistically significant decreases. Among the eight studies presenting abstinence or quit rates, four showed some positive effect, although in one of them the effect was measured for quitting and cutting down combined. Among the three that did not show significant decreases, one demonstrated a significant intervention effect on smokers and ex-smokers combined. There is evidence that comprehensive tobacco control programmes which include mass media campaigns can be effective in changing smoking behaviour in adults, but the evidence comes from a heterogeneous group of studies of variable methodological quality. One state-wide tobacco control programme (Massachusetts) showed positive results up to eight years after the campaign. Another (California) showed positive results during the period of adequate funding and implementation and in final evaluation since the beginning of the programme. Six of nine studies carried out in communities or regions showed some positive effects on smoking behaviour and at least one significant change in smoking prevalence (Sydney). The intensity and duration of mass media campaigns may influence effectiveness, but length of follow-up and concurrent secular trends and events can make this difficult to quantify. No consistent relationship was observed between campaign effectiveness and age, education, ethnicity or

  8. THE IMPACT OF MASS MEDIA ON CHILDREN

    Directory of Open Access Journals (Sweden)

    Maria Katarzyna Grzegorzewska

    2008-01-01

    Full Text Available The 21th century from the standpoint of man is regarded as a time of domestication of new media technologies. During that era audiovisual media have displayed the traditional media. Written word has lost is place to television, video games, and in the Internet, whichare having a major impact on people of all ages including young children. The word “illusion” originates from the Latin word “illusio” which means to pretend, to elude. The media world has become independent in terms of the real word and started tolive according to its own rules. We have started to function in two separate realities: actual reality, and virtual media reality. For some people it is very hard to distinguish two types of realities, not to mention kids, which usually perceive media reality as entirely real, actual domain.

  9. How mass media attract political elites' attention

    OpenAIRE

    Sevenans, Julie

    2018-01-01

    Abstract: Political agenda-setting research has shown that policy makers are responsive vis-à-vis media priorities. However, the mechanisms behind this effect have remained understudied so far. In particular, agenda-setting scholars have difficulties determining to what extent politicians react to media coverage purely because of the information it contains (information effect), and to what extent the effect is driven not by what the media say but by the fact that certain information is in th...

  10. Mass shooting and mass media : does media coverage of mass shootings inspire copycat crimes?

    OpenAIRE

    Mesoudi, A.

    2013-01-01

    In December 2012, twenty elementary school children and six adult staff members were shot and killed by a single individual at a school in Connecticut. Although this horrific event was met with widespread shock, Americans are sadly all too familiar with such mass shootings. From Columbine in 1999, to Virginia Tech in 2007, to the Colorado cinema shootings earlier in 2012, mass shootings seem to occur with alarming regularity. And although they appear to afflict the United States more than mos...

  11. Pressed into party support? Media influence on partisan attitudes during the 2005 UK general election campaign

    NARCIS (Netherlands)

    Brandenburg, H.; van Egmond, M.

    2012-01-01

    This study reassesses the ability of the mass media to influence voter opinions directly. Combining data on media content with individuals’ assessments of British political parties during the 2005 general election campaign allows a test of newspapers’ persuasive influence in a way previously

  12. Mass media and nuclear energy - IAEA's role

    International Nuclear Information System (INIS)

    Kyd, D.R.

    1993-11-01

    The presentation covers the following areas: the wide spectrum of media outlets that the IAEA seeks to serve and their differing needs; the resources available to the IAEA for that purpose; the way in which IAEA endeavours to disseminate authoritative, reliable nuclear-related information to media; the exceptional role the IAEA may be called on to play in emergency situations

  13. Research Questions: Women and Mass Media.

    Science.gov (United States)

    Busby, Linda J.

    Typically, research concerning media presentations of women has involved six types of analysis: (1) content analysis (what is said), (2) cultural and social analysis (why it is said), (3) control or gatekeeper analysis (by whom it is said), (4) audience analysis (to whom it is said), (5) media analysis (in which channel), and (6) effects analysis…

  14. Mass Transfer and Porous Media (MTPM)

    Energy Technology Data Exchange (ETDEWEB)

    Rotenberg, B.; Marry, V.; Malikova, N.; Vuilleumier, R.; Giffaut, E.; Turq, P.; Robinet, J.C.; Diaz, N.; Sardini, P.; Goutelard, F.; Menut, D.; Parneix, J.C.; Sammartino, S.; Pret, D.; Coelho, D.; Jougnot, D.; Revil, A.; Boulin, P.F.; Angulo-Jaramillo, R.; Daian, J.F.; Talandier, J.; Berne, P.; Cochepin, B.; Trotignon, L.; Bildstein, O.; Steefel, C.; Lagneau, V.; Van der Lee, J.; Birchall, D.J.; Harrington, J.F.; Noy, D.J.; Sellin, P.; Bildstein, O.; Piault, E.; Trotignon, L.; Montarnal, P.; Deville, E.; Genty, A.; Le Potier, C.; Imbert, C.; Semete, P.; Desgree, P.; Fevrier, B.; Courtois, A.; Touze, G.; Sboui, A.; Roberts, J.E.; Jaffre, J.; Glaus, M.A.; Rosse, R.; Van Loon, L.R.; Matray, J.M.; Parneix, J.C.; Tinseau, E.; Pret, D.; Mayor, J.C.; Ohkubo, T.; Kikuchi, H.; Yamaguchi, M.; Alonso, U.; Missana, T.; Garcia-Gutierrez, M.; Patelli, A.; Siitari-Kauppi, M.; Leskinen, A.; Rigato, V.; Samper, J.; Dewonck, S.; Zheng, L.; Yang, Q.; Naves, A.; Dai, Z.; Samper, J.; Wolfsberg, A.; Levitt, D.; Cormenzana, J.L.; Missana, T.; Mingarro, M.; Schampera, B.; Dultz, S.; Riebe, B.; Samper, J.; Yang, Q.; Genty, A.; Perraud, D.; Poller, A.; Mayer, G.; Croise, J.; Marschall, P.; Krooss, B.; Matray, J.M.; Tanaka, T.; Vogel, P.; Lavanchy, J.M.; Enssle, C.P.; Cruchaudet, M.; Dewonck, S.; Descostes, M.; Blin, V.; Radwan, J.; Poinssot, C.; Mibus, J.; Sachs, S.; Devol-Brown, I.; Motellier, S.; Tinseau, E.; Thoby, D.; Marsal, F.; DeWindt, L.; Tinseau, E.; Pellegrini, D.; Bauer, A.; Fiehn, B.; Marquardt, Ch.; Romer, J.; Gortzen, A.; Kienzler, B

    2007-07-01

    This session gathers 48 articles (posters) dealing with: interlayer / micro-pore exchange of water and ions in clays: a molecular dynamics study; the multi-scale characterisation of mineral and textural spatial heterogeneities in Callovo-Oxfordian argilite and its consequence on solute species diffusion modelling; the diffusion of ions in unsaturated clay rocks: Theory and application to the Callovo- Oxfordian argillite; the porous media characterization with respect to gas transfer in Callovo Oxfordian argillite; the predictions on a 2-D cementation experiment in porous medium: intercomparison on the Comedie project; the large-scale gas injection test (LASGIT) at the Aespoe hard rock laboratory in Sweden; simulating the geochemical coupling between vitrified waste, canister and near-field on the alliances platform; toward radionuclide transport calculations on whole radioactive waste disposal with CAST3M platform; the experimental study of the water permeability of a partially saturated argillite; a mixed hexahedral finite elements for Darcy flow calculation in clay porous media; the diffusive properties of stainless steel filter discs before and after use in diffusion experiments with compacted clays; the structural organization of porosity in the Opalinus clay at the Mont Terri Rock Laboratory under saturated and unsaturated conditions; the evaluation of pore structure in compacted saturated Bentonite using NMR relaxometry; diffusion coefficients measurement in consolidated clays: a combination of micro-scale profiling and solid pore structure analyses; the numerical interpretation of in-situ DIR diffusion experiments on the Callovo- Oxfordian clay at the Meuse/Haute-Marne URL the identification of relative conductivity models for water flow and solute transport in unsaturated compacted Bentonite; diffusion experiments in Callovo- Oxfordian clay from the Meuse/Haute-Marne URL, France: experimental setup and data analyses; the transport in organo

  15. Americans' Views of Fathers' Competency as Parents through a Mass Media Lens

    Science.gov (United States)

    Brown, Christopher A.

    2015-01-01

    Portrayals of fathers in the mass media influence parents' views of the importance of fathers to the well-being of children and of fathers' competence as parents. Awareness of how these portrayals influence parents is crucial to the effectiveness of professionals as they seek to improve child well-being through their work with parents,…

  16. MASS MEDIA HEALTH COMMUNICATION: IMPERATIVE FOR ...

    African Journals Online (AJOL)

    AKPOBO ODORUME

    the media subjugate themselves to the political, social, economic, cultural ... owing substantially to wide spread rumors and misconceptions among Muslims over ... these immunization sessions, health stakeholders address women on their ...

  17. Physical activity promotion through the mass media: inception, production, transmission and consumption.

    Science.gov (United States)

    Finlay, Sara-Jane; Faulkner, Guy

    2005-02-01

    Evaluations of physical activity and health media campaigns have been limited and ignore the complex process of communication and the socially constructed nature of news messages. A systematic search strategy was conducted of the literature which was then assessed from two perspectives. First, studies since 1998 were reviewed for their success in impacting message recall and behavior change. Second, employing a critical media studies perspective the papers were assessed for the presence of a more sophisticated understanding of the media processes of inception, transmission and reception. Overall, recent studies support mass media interventions in influencing short-term physical activity message recall and to a lesser extent associated changes in physical activity knowledge. However, the majority of the papers were found to follow a social marketing or media advocacy theory of media promotion with little in-depth consideration of the comprehensive media processes involved in creating media messages and meaning. Simplistic understandings of media transmission dominate in assessing physical activity and health media campaigns. Fuller understandings of the success of media campaigns, the recall of media messages or associated behaviour change can only truly be understood through the application of a more sophisticated form of media analysis.

  18. Print mass media: territory of survival

    Directory of Open Access Journals (Sweden)

    Evgeny V. Akhmadulin

    2016-09-01

    Full Text Available The article is devoted to the problem of the survival of the print media in the information market in the conditions of intense competition with online journalism and the whole information flow on the Internet. Despite the predictions of the impending death of print periodicals, more than half of the world adult population read a daily newspaper. At the same time, the trends taking place in the media market, confirm the reduction of print media segment in favor of the Internet. According to TNS-Russia data, only in 2013 the Internet audience has grown by 6 %. At the same time the circulation of print media in the US fell by 15 % in 2008- 2014, in Western Europe – by a quarter. In Russia, subscription circulation periodicals in the second half of 2014 fell by 20.2 %, and on the basis of subscription for the first half of 2015, the national average – 22 % (data of Federal State Unitary Enterprise “Russian Post”. Finding ways to stabilize the fall of the print media, many US publishing houses see the transition from advertcentric business model to consumcentric model. It is necessary to use the specifics and advantages of newspapers and magazines (comfort, media planning logic, analytic, continuity and consistency of the content of individual and hypertext editions, and others to maintain the intellectual elite. Print media targeting to an elite audience (willing to pay for exclusiveness allows publishers to offset the rising cost of issuing paperbased, and consumers (subscribers will give a sense of communion to a certain social community, receiving verified and thorough information. In this case, the subscription to a newspaper or magazine (no retail outlet and online will be fashionable factor of association of elite communities and acquire new qualitative features in the development of civil society.

  19. Enterprise Social Media Influence on Organizational Practice

    DEFF Research Database (Denmark)

    Dyrby, Signe

    This paper explores the introduction of Enterprise Social Media into organizational practices. The investigation draws on Foucault’s perspective of dispositif analysis as an approach to analyzing and understanding the influence of technology on organizations. The dispositif analysis is pursued...... through the illustration of an organization implementing an enterprise social media technology for the practice of knowledge management. In the analysis two dispositifs are considered, a dispositif of hierarchy and a dispositif of network. A discussion is carried on the dispositif analysis as a method...... including opportunities and limitations. It is argued that allowing for the analysis of historically formed dispositifs can add to our way of understanding the influences of technology on the social order of organizations....

  20. The Mass Media and Political Socialization: Chile, 1970-2000

    Science.gov (United States)

    Walter, Amy R.

    2005-01-01

    This project seeks to determine the effect of the mass media on political attitudes and behaviors in Chile between the years 1970 and 2000. The relationship between the media and "political socialization" is just now gaining recognition in scholarly research, and Chile offers an excellent case study. This paper traces these two variables…

  1. The Roles of Mass Media in Disseminating Agricultural Information ...

    African Journals Online (AJOL)

    The study further shows that access to mass media on agricultural information is through radio and television, and most of them indicated that the media sources are conventional, accessible and preferred to listen to the agricultural progammes in the night time (8pm -11.59pm).The respondents identified purchasing and ...

  2. Mass Media Agenda and Conflict Resolution in Jos, Plateau State ...

    African Journals Online (AJOL)

    The mass media are known to always set agenda for the public to follow; this they do by raising salient issues, occurrences and events, as they happen in the society and bringing them to public glare. The media set agenda of peace, love, unity, etc, just to mention a few. As they raise these salient issues, people begin to ...

  3. Evaluating the Effectiveness of a Mass Media Ethics Course.

    Science.gov (United States)

    Lee, Byung; Padgett, George

    2000-01-01

    Examines the effectiveness of an ethics education component in a media law and ethics course. Suggests that a short-term mass media ethics study could not develop values considered essential for ethical behavior. Argues that students developed more complexity in their reasoning not measurable by the scale. Suggests a course or module on ethics…

  4. Mass Media Campaign Impacts Influenza Vaccine Obtainment of University Students

    Science.gov (United States)

    Shropshire, Ali M.; Brent-Hotchkiss, Renee; Andrews, Urkovia K.

    2013-01-01

    Objective: To describe the effectiveness of a mass media campaign in increasing the rate of college student influenza vaccine obtainment. Participants/Methods: Students ("N" = 721) at a large southern university completed a survey between September 2011 and January 2012 assessing what flu clinic media sources were visualized and if they…

  5. Diffusion of Mass Media Messages among Brazilian Farmers.

    Science.gov (United States)

    Schneider, Ivo A.; Fett, John H.

    1978-01-01

    Reports on a study designed to discover the nature of the flow of messages about recommended agricultural practices first introduced through the mass media in a developing country, and to explore the role opinion leaders plan in the process. (GW)

  6. Impact of mass media on adoption of agricultural innovations in ...

    African Journals Online (AJOL)

    The study assessed the impact of mass media extension activities on ... with the intervention of extension communication to determine small-scale farmers\\' adoption ... and film shows did not make desired significant impact on the adoption of ...

  7. Hypostases of THEM category in mass media communication

    Directory of Open Access Journals (Sweden)

    Chanysheva Zulfira Zakievna

    2016-10-01

    Full Text Available The article focuses on the reflection of the US/THEM category in mass media communication in conditions of sharp confrontation of ideological opponents. It is aimed at revealing the potential of lingvocultural signs to be used as units of generating desirable senses in leading English periodical issues. The alien culture is shown to possess three basic hypostases with xenocultural axiological semantic space taking the lead. The article proves that intercultural massmedia communication is marked by reciprocal influence of semantic spaces and subjective evaluation of information. Xenoprecedent phenomena are viewed as supporting clamps in the process of semantic transformations of national and cultural signs designed to exert a manipulative effect on the target reader.

  8. A media maniac's guide to removable mass storage media

    Science.gov (United States)

    Kempster, Linda S.

    1996-01-01

    This paper addresses at a high level, the many individual technologies available today in the removable storage arena including removable magnetic tapes, magnetic floppies, optical disks and optical tape. Tape recorders represented below discuss logitudinal, serpantine, logitudinal serpantine,and helical scan technologies. The magnetic floppies discussed will be used for personal electronic in-box applications.Optical disks still fill the role for dense long-term storage. The media capacities quoted are for native data. In some cases, 2 KB ASC2 pages or 50 KB document images will be referenced.

  9. ICI optical data storage tape: An archival mass storage media

    Science.gov (United States)

    Ruddick, Andrew J.

    1993-01-01

    At the 1991 Conference on Mass Storage Systems and Technologies, ICI Imagedata presented a paper which introduced ICI Optical Data Storage Tape. This paper placed specific emphasis on the media characteristics and initial data was presented which illustrated the archival stability of the media. More exhaustive analysis that was carried out on the chemical stability of the media is covered. Equally important, it also addresses archive management issues associated with, for example, the benefits of reduced rewind requirements to accommodate tape relaxation effects that result from careful tribology control in ICI Optical Tape media. ICI Optical Tape media was designed to meet the most demanding requirements of archival mass storage. It is envisaged that the volumetric data capacity, long term stability and low maintenance characteristics demonstrated will have major benefits in increasing reliability and reducing the costs associated with archival storage of large data volumes.

  10. Alkaline cation complexing with calixarenes in electro-spray / mass spectrometry. Specificity for cesium, influence of solvation on ion species and radiolytic stability of the complexing media

    International Nuclear Information System (INIS)

    Allain, Francoise

    2000-01-01

    Radioactive waste management is a rather difficult issue. In order to reduce the volume of waste storage, particularly the Cs 135 (radioactive half-life 2.3 10 6 years), liquid-liquid extraction experiments have shown that crown calixarenes were able to selectively extract cesium cation in wastes. However, the stability under radiolysis of this type of macrocycle is unknown and is the theme of this thesis. Through the coupling of electro-spray and mass spectrometry, the selectivity of crown calixarenes for cesium has been confirmed. The necessity to optimize operating conditions during the utilization of this ionization mode was acknowledged for a correct interpretation of mass spectrum. The solvent nature, source temperature, applied voltage on the cone, gaseous phase stability and species ionization desorption rate are indeed parameters that should be taken into account. Experiments show that the solution species stability is inverse to the one in gaseous phase. In a solution, species stability is linked to the nature of the solvent (solvating power) whereas in gaseous phase, it is linked to the cationic affinity. In the current radiolysis conditions it has been demonstrated that calixarenes have a stable structure. Degradation products are very largely substitution products and do not hinder the caesium cation complexing. Concerning the quantitative aspect, an estimation was produced, however results are not satisfying: reference product synthesis is in fact necessary in order to establish calibration curves that will allow to precisely dose the various components derived from radiolysis [fr

  11. The Dynamic Cross-Correlations between Mass Media News, New Media News, and Stock Returns

    Directory of Open Access Journals (Sweden)

    Zuochao Zhang

    2018-01-01

    Full Text Available We investigate the dynamic cross-correlations between mass media news, new media news, and stock returns for the SSE 50 Index in Chinese stock market by employing the MF-DCCA method. The empirical results show that (1 there exist power-law cross-correlations between two types of news as well as between news and its corresponding SSE 50 Index return; (2 the cross-correlations between mass media news and SSE 50 Index returns show larger multifractality and more complicated structures; (3 mass media news and new media news have both complementary and competitive relationships; (4 with the rolling window analysis, we further find that there is a general increasing trend for the cross-correlations between the two types of news as well as the cross-correlations between news and returns and this trend becomes more persistent over time.

  12. Mass Media vs. Public and National Safety

    Directory of Open Access Journals (Sweden)

    Andrzej Adamski

    2012-12-01

    Full Text Available The media have become an integral part of social life. They have an enormous impact on it. However, they occasionally may be harmful or even―more or less consciously―their actions may lead to various distortions of the public and national safety. Under what circumstances would be such a situation possible to occur? How to prevent it? This article contains answers to those questions.

  13. The role of digital and social media within mass media anti-smoking campaigns

    OpenAIRE

    Andy Lloyd; James Mckendrick; Ailsa Rutter

    2018-01-01

    Background and challenges to implementation The evidence for mass media to raise awareness about the harm of smoking and benefits of quitting remains strong. However, pressures on budgets means TV is not always seen as an affordable option, while the emergence of digital media presents an attractive option to funders as a way of saving costs while maintaining responses. Digital and social media has provided us with learnings about the role of “push” (broadcast) and “pull” (direct responses...

  14. The influence of social media in destination choice

    OpenAIRE

    Tham, Min-En Aaron

    2017-01-01

    The aim of this research is to investigate the influence of social media in destination choice. The evolution of social media within tourism has provided further impetus towards destination information search and image formation. To this end, existing studies have presented the influence of social media at destination micro-levels, such as accommodation and restaurants. At a macro-level, some studies have investigated the influence of social media on a destination. However, current scope is l...

  15. Mass Society/Culture/Media: An Eclectic Approach.

    Science.gov (United States)

    Clavner, Jerry B.

    Instructors of courses in mass society, culture, and communication start out facing three types of difficulties: the historical orientation of learning, the parochialism of various disciplines, and negative intellectually elitist attitudes toward mass culture/media. Added to these problems is the fact that many instructors have little or no…

  16. Mass-polariton theory of light in dispersive media

    Science.gov (United States)

    Partanen, Mikko; Tulkki, Jukka

    2017-12-01

    We have recently shown that the electromagnetic pulse in a medium is made of mass-polariton (MP) quasiparticles, which are quantized coupled states of the field and an atomic mass density wave (MDW) [M. Partanen et al., Phys. Rev. A 95, 063850 (2017), 10.1103/PhysRevA.95.063850]. In this work, we generalize the MP theory of light for dispersive media assuming that absorption and scattering losses are very small. Following our previous work, we present two different approaches to the coupled state of light: (1) the MP quasiparticle theory, which is derived by only using the fundamental conservation laws and the Lorentz transformation; (2) the classical optoelastic continuum dynamics (OCD), which is a generalization of the electrodynamics of continuous media to include the dynamics of the medium under the influence of optical forces. We show that the total momentum and the transferred mass of the light pulse can be determined in a straightforward way if we know the field energy of the pulse and the dispersion relation of the medium. In analogy to the nondispersive case, we also find unambiguous correspondence between the MP and OCD theories. For the coupled MP state of a single photon and the medium, we obtain the total MP momentum pMP=npℏ ω /c , where np is the phase refractive index. The field's share of the MP momentum is equal to pfield=ℏ ω /(ngc ) , where ng is the group refractive index and the share of the MDW is equal to pMDW=pMP-pfield . Thus, as in a nondispersive medium, the total momentum of the MP is equal to the Minkowski momentum and the field's share of the momentum is equal to the Abraham momentum. We also show that the correspondence between the MP and OCD models and the conservation of momentum at interfaces gives an unambiguous formula for the optical force. The dynamics of the light pulse and the related MDW lead to nonequilibrium of the medium and to relaxation of the atomic density by sound waves in the same way as for nondispersive media

  17. Influence of social media on Ghanaian youths: Implications for ...

    African Journals Online (AJOL)

    This paper therefore, highlights the nature of social media, uses of social media in Ghana, theoretical framework on social interactions and influence of social media on Ghanaian youths. It also identifies various ways by which counsellors could intervene to assist youths to make effective use of social media and avoid the ...

  18. Mass media image of selected instruments of economic develepment

    Directory of Open Access Journals (Sweden)

    Kruliš Ladislav

    2016-07-01

    Full Text Available The goal of this paper is twofold. Firstly, two instruments of economic development – investment incentives and cluster initiatives – were compared according to the frequency of their occurrence in selected mass media sources in the Czech Republic in the periods 2004-2005 and 2011-2012. Secondly, the mass media image of these two instruments of economic development was evaluated with respect to the frames deductively constructed from literature review. The findings pointed out a higher occurrence of the mass media articles/news dealing with investment incentives. These articles/news were, additionally, more controversial and covered a wider spectrum of frames. Politicians were a relatively more frequent type of actors who created the media message from the articles/news. On the contrary, the mass media articles/news concerning cluster initiatives typically created the frame of positive effects of clusters. The messages were told either by economic experts or by public authority representatives who were closely connected with cluster initiatives. Spatial origin of these messages was rather limited. The definitional vagueness, intangible and uncontroversial nature of cluster initiatives restrained their media appeal.

  19. The barriers associated with emergency medical service use for acute coronary syndrome: the awareness and influence of an Australian public mass media campaign.

    Science.gov (United States)

    Cartledge, Susie; Finn, Judith; Straney, Lahn; Ngu, Phillip; Stub, Dion; Patsamanis, Harry; Shaw, James; Bray, Janet

    2017-07-01

    Emergency medical services (EMS) transport to hospital is recommended in acute coronary syndrome (ACS) guidelines, but only half of patients with ACS currently use EMS. The recent Australian Warning Signs campaign conducted by the Heart Foundation addressed some of the known barriers against using EMS. Our aim was to examine the influence of awareness of the campaign on these barriers in patients with ACS. Interviews were conducted with patients admitted to an Australian tertiary hospital between July 2013 and April 2014 with a diagnosis of ACS. Patient selection criteria included: aged 35-75 years, competent to provide consent, English speaking, not in residential care and medically stable. Multivariable logistic regression was used to examine factors associated with EMS use. Only 54% of the 199 patients with ACS interviewed used EMS for transport to hospital. Overall 64% of patients recalled seeing the campaign advertising, but this was not associated with increased EMS use (52.0%vs56.9%, p=0.49) or in the barriers against using EMS. A large proportion of patients (43%) using other transport thought it would be faster. Factors associated with EMS use for ACS were: age >65 years, ST-elevation myocardial infarction, a sudden onset of pain and experiencing vomiting. In medically stable patients with ACS, awareness of the Australian Warning Signs campaign was not associated with increased use of EMS or a change in the barriers for EMS use. Future education strategies could emphasise the clinical role that EMS provide in ACS. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2017. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

  20. Mass Shootings: The Role of the Media in Promoting Generalized Imitation.

    Science.gov (United States)

    Meindl, James N; Ivy, Jonathan W

    2017-03-01

    Mass shootings are a particular problem in the United States, with one mass shooting occurring approximately every 12.5 days. Recently a "contagion" effect has been suggested wherein the occurrence of one mass shooting increases the likelihood of another mass shooting occurring in the near future. Although contagion is a convenient metaphor used to describe the temporal spread of a behavior, it does not explain how the behavior spreads. Generalized imitation is proposed as a better model to explain how one person's behavior can influence another person to engage in similar behavior. Here we provide an overview of generalized imitation and discuss how the way in which the media report a mass shooting can increase the likelihood of another shooting event. Also, we propose media reporting guidelines to minimize imitation and further decrease the likelihood of a mass shooting.

  1. [Alcohol advertising in written mass media in Spain].

    Science.gov (United States)

    Montes-Santiago, J; Alvarez Muñiz, M L; Baz Lomba, A

    2007-03-01

    Alcohol advertising is a powerful factor of incitation to consumption. We analyzed the alcohol advertising, especially that youth-focused, in written mass media in Spain during the period 2002-2006. Annual cross-sectional study of advertisements in 41 widely difused written mass media (average readers: 10,1 millions). Media admitting alcohol publicity were 29% in the whole. (2,9 millions of readers on average, 29% of total readers). Alcohol advertising constituted the 3,8% of global publicity and the 8,6% of the publicity in media admitting alcohol publicity. In this period only 4% of the media (2,4% of total readers) inserted antidrug campaigns. In brief, three out of 10 total readers and one out of 12 people older than 15 years suffered the impact of tobacco advertising. Young people were included in 33% of alcohol advertisements and 3 out of 6 of youth-oriented magazines permitted a such publicity. Alcohol publicity remains high in written mass media in Spain. By contrast few people received informative antidrug campaigns. Advertising was preferentially directed to young people.

  2. Journalism and Mass Communication Textbook Representations of Verbal Media Skills: Implications for Students with Speech Disabilities

    Science.gov (United States)

    Powers, Elia M.; Haller, Beth

    2017-01-01

    This study examines representation of disabilities by conducting a qualitative content analysis of how 41 journalism/mass communication textbooks frame the ideal standards of verbal communication for media professionals. Textbooks are integral to students' understanding of professional norms and may influence career decisions. Results show that…

  3. Examination of the mass media process and personal factors affecting the assessment of mass media-disseminated health information.

    Science.gov (United States)

    Avcı, Kadriye; Çakır, Tülin; Avşar, Zakir; Üzel Taş, Hanife

    2015-06-01

    This study examined the mass media and personal characteristics leading to health communication inequality as well as the role of certain factors in health communication's mass media process. Using both sociodemographic variables and Maletzke's model as a basis, we investigated the relationship between selected components of the mass communication process, the receiving of reliable health information as a result of health communication, and the condition of its use. The study involved 1853 people in Turkey and was structured in two parts. The first part dealt with questions regarding sociodemographic characteristics, the use of the mass media and the public's ability to obtain health information from it, the public's perception of the trustworthiness of health information, and the state of translating this information into health-promoting behaviours. In the second part, questions related to the mass communication process were posed using a five-point Likert scale. This section tried to establish structural equation modelling using the judgements prepared on the basis of the mass media model. Through this study, it has been observed that sociodemographic factors such as education and age affect individuals' use of and access to communication channels; individuals' trust in and selection of health information from the programme content and their changing health behaviours (as a result of the health information) are related to both their perception of the mass communication process and to sociodemographic factors, but are more strongly related to the former. © The Author(s) 2014.

  4. Mass Media Influence on Adolescent Consumer Behavior.

    Science.gov (United States)

    Moore, Roy L.; And Others

    Questionnaires completed by 607 middle school and high school students provided data about the learning of selected advertising-related cognitions among adolescents and on the short-term effect of these cognitions and other communication variables on adolescent consumption behavior. Among the findings were the following: susceptibility to…

  5. Use of mass media campaigns to change health behaviour.

    Science.gov (United States)

    Wakefield, Melanie A; Loken, Barbara; Hornik, Robert C

    2010-10-09

    Mass media campaigns are widely used to expose high proportions of large populations to messages through routine uses of existing media, such as television, radio, and newspapers. Exposure to such messages is, therefore, generally passive. Such campaigns are frequently competing with factors, such as pervasive product marketing, powerful social norms, and behaviours driven by addiction or habit. In this Review we discuss the outcomes of mass media campaigns in the context of various health-risk behaviours (eg, use of tobacco, alcohol, and other drugs, heart disease risk factors, sex-related behaviours, road safety, cancer screening and prevention, child survival, and organ or blood donation). We conclude that mass media campaigns can produce positive changes or prevent negative changes in health-related behaviours across large populations. We assess what contributes to these outcomes, such as concurrent availability of required services and products, availability of community-based programmes, and policies that support behaviour change. Finally, we propose areas for improvement, such as investment in longer better-funded campaigns to achieve adequate population exposure to media messages. Copyright © 2010 Elsevier Ltd. All rights reserved.

  6. The Social Media Indicator 2 : Towards a Software Tool for Measuring the Influence of Social Media

    NARCIS (Netherlands)

    Withaar, Robin J.; Ribeiro, Gabriella F.; Effing, Robin

    2013-01-01

    Influence measurement regarding social media has gained importance. This paper introduces a matrix which is a framework to measure the influence of social media by individual users. This matrix comprises the metrics to measure personal influence for Facebook, Twitter, LinkedIn, YouTube and Google+.

  7. The Communications of Influence through Technology-Enabled Media

    National Research Council Canada - National Science Library

    Turner, Jason M

    2006-01-01

    Theory and research regarding interpersonal influence and communication media have conceptualized both in terms of contextual or a priori factors, situated action and interaction, or behavioral outcomes...

  8. Mass media and challenges of sustainable development in Nigeria ...

    African Journals Online (AJOL)

    Being an integral part of the social system, the mass media is a major stakeholder in the realization of sustainable development in Nigeria. However, several factors like corruption, poor communication channels, illiteracy, inadequate infrastructure, poor implementation framework and political instability has continued to ...

  9. The Role of Audiovisual Mass Media News in Language Learning

    Science.gov (United States)

    Bahrani, Taher; Sim, Tam Shu

    2011-01-01

    The present paper focuses on the role of audio/visual mass media news in language learning. In this regard, the two important issues regarding the selection and preparation of TV news for language learning are the content of the news and the linguistic difficulty. Content is described as whether the news is specialized or universal. Universal…

  10. The Mass Media and Modern Society. Second Edition.

    Science.gov (United States)

    Rivers, William L.; And Others

    The focus throughout this second edition is on the 1970's and the impact of mass communication on contemporary society. Analyzing the ways in which communication affects and is, in turn, affected by society, the book examines the social, economic, and intellectual environments in which the media operate. Two intellectual factors which have had the…

  11. Mass-media publicity campaign on driving while intoxicated.

    NARCIS (Netherlands)

    Wesemann, P.

    1986-01-01

    Mass media publicity campaigns against driving while intoxicated have been conducted in the netherlands for a number of years. A new, more aggressive approach was introduced in 1984 with the slogan "alcohol ..... all too easily a crime". Goals of this campaign were (1) internationalization of the

  12. Desensitizing Children's Emotional Reactions to the Mass Media.

    Science.gov (United States)

    Wilson, Barbara J.

    1989-01-01

    Assesses effectiveness of two desensitization strategies for reducing children's emotional reactions to mass media. Examines children having passive exposure, modeled exposure, or no exposure to lizards before watching a horror movie involving lizards. Finds that modeled exposure decreases emotional reactions and negative interpretations, whereas…

  13. Mining the Popular Culture: The Mass Media and Freshman Composition.

    Science.gov (United States)

    McRae, M. W.

    The study of mass media and popular culture in a composition class allows students and teachers together to develop a critical awareness of television and advertising. Jerzy Kosinski's book, "Being There," a novel about the impact of television, is a beginning point for the study of television. Using that book as if it were a collection of events,…

  14. Interpersonal versus Mass Media Communication: A False Dichotomy.

    Science.gov (United States)

    Reardon, Kathleen K.; Rogers, Everett M.

    1988-01-01

    Challenges the intellectual separation of interpersonal and mass media communication, arguing that this division rests primarily on grounds of historical convenience and university politics. Discusses the consequences of this dichotomy and suggests ways of encouraging intellectual exchange between the two subdisciplines. (MM)

  15. role of mass media in agricultural productivity in adamawa state

    African Journals Online (AJOL)

    BARTH

    2011-09-12

    Sep 12, 2011 ... LTD PRINTED IN NIGERIA ISSN 1596-2903 ... The study examined the role of mass media in agriculture in ..... television are cost of the hardware, cost of maintenance ... Government Area of Kebbi State: A case study of state ...

  16. Mass Media Use by College Students during Hurricane Threat

    Science.gov (United States)

    Piotrowski, Chris

    2015-01-01

    There is a dearth of studies on how college students prepare for the threat of natural disasters. This study surveyed college students' preferences in mass media use prior to an approaching hurricane. The convenience sample (n = 76) were from a university located in the hurricane-prone area of the central Gulf of Mexico coast. Interestingly,…

  17. The nuclear waste issue in Swedish mass media

    International Nuclear Information System (INIS)

    Hedberg, P.

    1991-04-01

    This is an investigation of the representation given in the Swedish mass media of questions concerning the nuclear waste. The investigation covers the period from 1979 to 1989 of 8 newspapers of different political colours and the Swedish radio and television. (KAE)

  18. The Role of the Mass Media in Shaping Public Opinion.

    Science.gov (United States)

    Porter, Michael J.

    This discussion of agenda setting reviews early theories of mass communication and traces the beginnings of agenda setting theory to the 1968 United States presidential campaign, during which researchers found a high correlation between what the media were saying about issues and what the people thought were important issues. The results of more…

  19. The interaction of financial news between mass media and new media: Evidence from news on Chinese stock market

    Science.gov (United States)

    Zhang, Yongjie; Zhang, Zuochao; Liu, Lanbiao; Shen, Dehua

    2017-11-01

    In this paper, we investigate both the contemporaneous and the lead-lag relationships between the mass media news and the new media news of the financial news on the constitute stocks of the CSI 300. The empirical results show that: (1) there exists a strong correlation between these two types of news; (2) the granger causality direction from new media news to mass media news is increasingly obvious, while the reverse direction has a downward trend; (3) new media is playing a increasingly important role in the stock market and exhibits a trend to substitutes the mass media.

  20. Prepovedane droge v slovenskih množičnih medijih: Illicit drugs in Slovene mass media:

    OpenAIRE

    Drev, Andreja; Kamin, Tanja; Sever, Maja

    2006-01-01

    Aim: The purpose of the article was to establish the frequency of Slovene media reports on illicit drugs, as well as to identify the main initiators of media coverage of illicit drugs and to determine the influence of health institutions on the information provided. Method: During the period studied, we collected 360 articles on illicit drugs published in twelve selected Slovene mass media. Basic techniques of descriptive statistical analysis and statistical significance tests were used. The ...

  1. Overview topic paper on mass media energy conservation communications

    Energy Technology Data Exchange (ETDEWEB)

    Vertinsky, P; Vertinsky, I

    1979-02-01

    The utilization of information diffusion strategies to increase energy conservation knowledge and practices among the general population in Canada is discussed in terms of 5 media functions: information dissemination, remedial behavior modification, lifestyle decisions, initiating conservation action, and crisis management. Each of these functions is critically addressed in terms of media mix, message content and form, timing and intensity, exposure, and specific target populations. The diffusion strategies are then organized into a matrix of policy options to enable the appropriate one to be selected. Four major categories of energy conservation information considered are the nature of the energy problem, methods of conservation, results of conservation, and the individual consumer decision-making process. Heavy television exposure suggests this medium has enormous potential for informing Canadians on conservation issues. Print seems to be the main source of detailed, specialized, and sophisticated kinds of information. However, despite wide media availability, large numbers of the population consistently escape contact with widely reported information. Behavioral modification to change undesirable energy habits is examined from the perspectives of initial change and cultural/social change required to sustain new lifestyles. The use of mass media during crisis situations may be of essential importance for implementation of future energy policies. Information dissemination and responses to the mass media do not appear to have the same patterns during crisis and non-crisis situations. 279 refs.

  2. [Effect of mass communication media in food purchasing at the family level].

    Science.gov (United States)

    Moya de Sifontes, M Z; Dehollain, P L

    1986-03-01

    The main purpose of this study was to determine the effect of mass media advertisement of food products (TV, radio and the press), particularly in pre-school and school-age children, as well as the concomitant impact these age groups have on the family food buying patterns. To test the hypothesis that the impact of mass media advertising on foods varied in the different socioeconomic levels of a community, a stratified sample of all children below 13 years of age, who attended the Francisco Fajardo school in the central coast of Venezuela, was drawn. Mass media contact, food and nutrition knowledge and other socioeconomic characteristics were related to the family's food-buying patterns. More specifically, the age, working status and educational level of the mother in regard to beliefs concerning the nutritional value of advertized food products, were related. A semi-structured questionnaire was designed, tested and applied to the housewife or whoever performed this role within the family. Findings revealed that families of low socioeconomic status are prone to be most influenced by mass media food product advertising. This is reflected not only in food purchasing practices but also in food consumption patterns at the family level. Chocolate drinks, cereals, jello, sausages, and ice cream are the most popular products among pre-school and school-aged children, without social class distinction. Furthermore, results revealed that the degree of exposure to mass communication media--television, radio and newspapers--is a determining factor in children's food preferences at all socioeconomic levels, and that television is the media exerting the greatest influence.

  3. The Top 100 Social Media Influencers in Plastic Surgery on Twitter: Who Should You Be Following?

    Science.gov (United States)

    Chandawarkar, Akash A; Gould, Daniel J; Grant Stevens, W

    2018-03-06

    Recent studies demonstrate that board-certified plastic surgeons are underrepresented amongst individuals posting public-directed marketing plastic surgery-related content on Instagram. However, peer-to-peer and education-based social media influence has not been studied. Twitter is a social media platform has been suggested to be useful for educating the masses and connecting with colleagues. The purpose of this study is to identify the top influencers in plastic surgery on Twitter, characterize who they are, and relate their social media influence to academic influence. Twitter influence scores for the topic search "plastic surgery" were collected in July 2017 using Right Relevance software. The accounts associated with the highest influencer scores were linked to individual names, status as a plastic surgeon, board certification, location, and academic h-index. The top 100 Twitter influencers in plastic surgery are presented. Seventy-seven percent of the top influencers are trained as plastic surgeons or facial plastic surgeons. Sixty-one percent of influencers are board-certified plastic surgeons or board-eligible/future eligible trainees. International plastic surgeons made up 16% of influencers. Other medical doctors made up another 10%. The other 13% of influencers were nonphysicians. Three-quarters of social media influencers were physically located in the United States. Academic h-index of social media influencers ranged from 0 to 62 (mean, 8.6). This study shows that the top plastic surgery social media influencers on Twitter are predominantly board-certified or eligible plastic surgeons and physically based in the United States. This study also provides the influencer network for other plastic surgeons to engage with to improve their own influence within the plastic surgery social media sphere.

  4. Physical Activity in the Mass Media: An Audience Perspective

    Science.gov (United States)

    Smith, Ben J.; Bonfiglioli, Catriona M. F.

    2015-01-01

    Physical activity's role in promoting health is highlighted in public health campaigns, news and current affairs, reality television and other programs. An investigation of audience exposure, beliefs and reactions to media portrayals of physical activity offers insights into the salience and influence of this communication. An audience reception…

  5. Fashion alienation: older adults and the mass media.

    Science.gov (United States)

    Kaiser, S B; Chandler, J L

    1984-01-01

    A self-administered questionnaire including questions related to fashion alienation, frequency of use of mass media for fashion information, and demographics was completed by 209 "50-plus" aged consumers in Northern California. Fashion alienation was measured using ten separate statements related to 1) degree of identification with fashion symbols in the media and 2) feelings of social and economic estrangement from fashion. Two of the statements produced significant regression models. In both statements, age was positively related to fashion alienation, and there was an inverse relationship between frequency of use of media for fashion information and fashion alienation. The data provide implications for a conceptual distinction between information and meaning processing with regard to fashion.

  6. Mass media interventions for reducing mental health-related stigma.

    Science.gov (United States)

    Clement, Sarah; Lassman, Francesca; Barley, Elizabeth; Evans-Lacko, Sara; Williams, Paul; Yamaguchi, Sosei; Slade, Mike; Rüsch, Nicolas; Thornicroft, Graham

    2013-07-23

    Mental health-related stigma is widespread and has major adverse effects on the lives of people with mental health problems. Its two major components are discrimination (being treated unfairly) and prejudice (stigmatising attitudes). Anti-stigma initiatives often include mass media interventions, and such interventions can be expensive. It is important to know if mass media interventions are effective. To assess the effects of mass media interventions on reducing stigma (discrimination and prejudice) related to mental ill health compared to inactive controls, and to make comparisons of effectiveness based on the nature of the intervention (e.g. number of mass media components), the content of the intervention (e.g. type of primary message), and the type of media (e.g. print, internet). We searched eleven databases: the Cochrane Central Register of Controlled Trials (CENTRAL, The Cochrane Library, Issue 7, 2011); MEDLINE (OvidSP),1966 to 15 August 2011; EMBASE (OvidSP),1947 to 15 August 2011; PsycINFO (OvidSP), 1806 to 15 August 2011; CINAHL (EBSCOhost) 1981 to 16 August 2011; ERIC (CSA), 1966 to 16 August 2011; Social Science Citation Index (ISI), 1956 to 16 August 2011; OpenSIGLE (http://www.opengrey.eu/), 1980 to 18 August 2012; Worldcat Dissertations and Theses (OCLC), 1978 to 18 August 2011; metaRegister of Controlled Trials (http://www.controlled-trials.com/mrct/mrct_about.asp), 1973 to 18 August 2011; and Ichushi (OCLC), 1903 to 11 November 2011. We checked references from articles and reviews, and citations from included studies. We also searched conference abstracts and websites, and contacted researchers. Randomised controlled trials (RCTs), cluster RCTs or interrupted time series studies of mass media interventions compared to inactive controls in members of the general public or any of its constituent groups (excluding studies in which all participants were people with mental health problems), with mental health as a subject of the intervention and

  7. Mass Media and Cultural Memory: Idealization of Values

    Directory of Open Access Journals (Sweden)

    Liljana Siljanovska

    2014-12-01

    Full Text Available The theoretical approach in defining the means for mass communication expressed in functionalist theory, especially in John Riley’s model, determines mass media as a social subsystem which is functionally connected with other systems in society that arises from their mutual conditionality and their causative and consequential connection with politics, economy, education, socialization and culture. The functions of articulating opinion by themselves problematize the creation of creative-thinking public because the imposition of topics, representation of individuals, values and norms of a culture, a space, a time is mediated by the ideological and functional mechanism of an organized structuring and transfer of messages simultaneously to as big an audience as possible. The vastness of the audience simply cannot by itself be understood as democratization of the culture in its broadest sense or simply because it is not a high, elite culture intended solely for a certain number of users.  It is that exact media reality, which almost always and exclusively is created through the selection of facts and values in relation to the audience and the factor of time, which simultaneously problematizes individual and collective memory. In the era of postmodernism and globalization of societies, media shaped content, in different mass media, especially on TV and the Internet, stimulate cultural development and pluralism of ideas in intercultural communication. However at the same time the setting of the stage for a media product, imposed by market logic of supply and demand erases the borders of difference, restructures the modalities of cultural identifiers and relativizes the dimensions of cultural identity through the unification of values transformed in surpassed or modern collective memories and concepts, such as – Balkanization, Americanization, Europeanization, civil society.

  8. Mass Media and Ideology Dissemination against Democracy in Thailand

    Directory of Open Access Journals (Sweden)

    Songyot Buaphuean

    2017-06-01

    Full Text Available The study on “Mass Media and Ideology Dissemination against Democracy in Thailand” is qualitative study with the method of documentary research from text books, books, newspapers and online newspapers to find the definition of democracy which was the system of forming the elected government with the principle of sovereignty, majority, equality, freedom and laws. However, some mass media had false consciousness of democracy which included: election brought bad quality politicians; recruitment of persons to form the government was better than election; promotion of superstition; one man one vote was not for Thai society; capitalism deteriorated the nation; The Armed Forces worked for the people. Another concept was the idea that believed Thai society was praising the elite groups. The ideology said the society should obey the senior citizen who had morals, and the Armed Forces forced people to obey.

  9. Mass Media vs. Interpersonal Channels: The Synthetic Competition.

    Science.gov (United States)

    Chaffee, Steven H.

    Some of the major assumptions, empirical inferences, and theoretical linkages that underlie the generalization that interpersonal influence is more efficacious than mass communication in bringing about social change are examined in this paper. The central premise of the paper is that the presumed competition between mass and interpersonal channels…

  10. Mass media in system of predictors for suicidal behavior in adolescents

    Directory of Open Access Journals (Sweden)

    O. V. Vihristyuk

    2013-04-01

    Full Text Available The article provides an overview of international sources that attempt to identify the effect of mass media information messages concerning suicide on the public. We concern the possibility of imitative suicides after media coverage of suicide incidents (“Werter syndrome”, providing data on suicides increase following media reports on this topic. We discuss the data obtained by surveys conducted among Internet users of pro-suicidal web sites. On the example of recent international research, we note that despite the contradicting research results, the mass media impact on suicidal adolescents and young adults is possible, especially among young people most affected by external influences. The analysis of causes, motives and methods of suicide among adolescents and young people, as described by media, showed that among the causes dominate family and peers conflicts, among the motives – “protest"”, “revenge” (48% and “call” (16.6%. Pre-suicidal period in 75% of patients was characterized as affective and stressful. The article emphasizes that simplification of media reports and their focusing on one of the suicide risk factors (family, school, or Internet cannot see the whole picture of suicidal behavior as a set of internal and external factors and their interaction.

  11. Examining the association between exposure to mass media and health insurance enrolment in Ghana.

    Science.gov (United States)

    Kansanga, Moses Mosonsieyiri; Asumah Braimah, Joseph; Antabe, Roger; Sano, Yuji; Kyeremeh, Emmanuel; Luginaah, Isaac

    2018-02-12

    Although previous studies have explored the National Health Insurance Scheme (NHIS) in Ghana, very little attention is paid to the influence of mass media exposure on NHIS enrolment. Yet, understanding this linkage is important, particularly due to the critical role of mass media in disseminating health information and shaping people's health perceptions and choices. Using data from the 2014 Ghana Demographic and Health Survey, we employed logistic regression analysis to understand the relationship between NHIS enrolment and exposure to print media, radio, and television. Our findings indicate that women with more exposure to radio (OR = 1.23, P NHIS than those with no exposure. For men, more exposure to print media was associated with higher odds of enrolling in the NHIS (OR = 1.41, P NHIS enrolment in Ghana. However, given that the relationship between media exposure and enrolment in the NHIS was gendered, we recommend that policymakers should pay attention to these dynamics to ensure effective targeting in NHIS media campaigns for increased enrolment into the scheme. Copyright © 2018 John Wiley & Sons, Ltd.

  12. Mass Media Perception of the European Union in Kazakhstan

    Directory of Open Access Journals (Sweden)

    Bakyt Ospanova

    2016-12-01

    Full Text Available This paper explores the mass media perception of the European Union (EU in Kazakhstan through the content analysis of major mass media outlets. This paper examines news reports and periodical articles from four major national Kazakh newspapers: “Yegemen Kazakhstan”, “Kazakhstanskaya Pravda”, “Zhas Alash” and “Vremya” at three measurement points. The first measurement point covers early 1990s when Kazakhstan became an independent state and started to build its foreign relations. The second measurement point covers years before and after introduction of the EU Strategy for Central Asia, namely years between 2006 and 2008. The third measurement point covers last three years (2011-2013 associated with implementation with the EU Strategy and assessing its results. The research suggests that the mass media generally positively perceives the EU, as most publications emphasize the positive role played by the EU in the region and Kazakhstan. Additionally, the initiation of the EU strategy for Central Asia led to wider coverage and therefore wider public recognition of the EU in Kazakhstan. However, discourse analysis of publications authored by the EU and Kazakhstanian elites indicates substantial variation in depiction of the European Union and its engagement in Central Asia and Kazakhstan in particular.

  13. Media influences on children and adolescents: violence and sex.

    Science.gov (United States)

    Earles, K A; Alexander, Randell; Johnson, Melba; Liverpool, Joan; McGhee, Melissa

    2002-09-01

    The portrayal of violence, sex, and drugs/alcohol in the media has been known to adversely affect the behavior of children and adolescents. There is a strong association between perceptions of media messages and observed behavior, especially with children. Lately, there has been more of a focus in the public health/medical field on media influences of youth and the role of the pediatrician and/or healthcare worker in addressing this area of growing concern. There is a need to explicitly explore the influences of media violence, sex, and drugs/alcohol on youth within the context of the Social Learning Theory. Implications of these influences are discussed, and recommendations for pediatricians and/or health care workers who interact with children and adolescents are described. Pediatricians and health care workers should incorporate media exposure probes into the developmental history of their patients and become knowledgeable about the effects of medial influences on youth.

  14. American Mass Media and the Myth of Libertarianism: Toward an "Elite Power Group" Theory.

    Science.gov (United States)

    Akhavan-Majid, Roya; Wolf, Gary

    1991-01-01

    Presents evidence of the demise of Libertarianism in the U.S. mass media system and proposes an "elite power group" model as an alternative explanation of the working of the mass media in the United States. (MG)

  15. Do mass media campaigns improve physical activity? a systematic review and meta-analysis.

    Science.gov (United States)

    Abioye, Ajibola I; Hajifathalian, Kaveh; Danaei, Goodarz

    2013-08-02

    Mass media campaigns are frequently used to influence the health behaviors of various populations. There are currently no quantitative meta-analyses of the effect of mass media campaigns on physical activity in adults. We searched six electronic databases from their inception to August 2012 and selected prospective studies that evaluated the effect of mass media campaigns on physical activity in adults. We excluded studies that did not have a proper control group or did not report the uncertainties of the effect estimates. Two reviewers independently screened the title/abstracts and full articles. We used random-effects models to pool effect estimates across studies for 3 selected outcomes. Nine prospective cohorts and before-after studies that followed-up 27,601 people over 8 weeks to 3 years met the inclusion criteria. Based on the pooled results from these studies, mass media campaigns had a significant effect on promoting moderate intensity walking (pooled relative risk (RR) from 3 studies=1.53, 95% Confidence Interval: 1.25 to 1.87), but did not help participants achieve sufficient levels of physical activity [4 studies pooled RR=1.02, 95% CI: 0.91 to 1.14)]. The apparent effect of media campaigns on reducing sedentary behavior (pooled RR=1.15, 95% CI: 1.03 to 1.30) was lost when a relatively low-quality study with large effects was excluded in a sensitivity analysis. In subgroup analyses, campaigns that promoted physical activity as a 'social norm' seemed to be more effective in reducing sedentary behavior. Mass media campaigns may promote walking but may not reduce sedentary behavior or lead to achieving recommended levels of overall physical activity. Further research is warranted on different campaign types and in low- and middle- income countries.

  16. Identification of influence in social media communities

    NARCIS (Netherlands)

    Vollenbroek, Wouter Bernardus; de Vries, Sjoerd A.; Constantinides, Efthymios; Kommers, Petrus A.M.

    2014-01-01

    Individual usage of social media is expected to have a growing impact on the corporate reputation of organisations. Influential users of social media can disseminate positive or negative information and opinions about products, services, brands or businesses among members of their online networks in

  17. Media influences our attitude towards the wealthy

    DEFF Research Database (Denmark)

    Kjærsgård, Andreas Pihl

    2013-01-01

    Danish and Swedish media portray wealthy people in different ways. This has an effect on the difference in attitudes towards economic equality in the two countries.......Danish and Swedish media portray wealthy people in different ways. This has an effect on the difference in attitudes towards economic equality in the two countries....

  18. How does the mass media report and interpret radiation data? The results of media content analysis

    Energy Technology Data Exchange (ETDEWEB)

    Perko, T. [Belgian Nuclear Research Centre SCK.CEN, Institute for Environment Health and Safety (Belgium); Cantone, M.C. [University of Milano, Faculty of Medicine (Italy); Tomkiv, Y. [Norwegian University of Life Sciences (Norway); Prezelj, I. [University of Ljubljana, Faculty of Social Sciences (Slovenia); Gallego, E. [Universidad Politecnica de Madrid (Spain); Melekhova, E. [Russian Academy of Sciences in Moscow (Russian Federation)

    2014-07-01

    In communication with the general population, experts often provide quantitative information related to ionizing radiation, expressed with different units of radioactivity. However, quantitative information about radiation risks may be meaningful only to people who have the ability to comprehend basic numerical concepts and possess knowledge related to radiation. Thus, the media, as a bridge between experts and the general population, has to 'translate' quantitative information into a qualitative one. How successful and accurate are the mass media in this transformation of scientific results into publicly understandable information? Our research investigates media reporting on the concept of ionizing radiation in a case of nuclear emergencies. The presentation is focused on summarizing the 'lessons learned' from the use of radiation data in media reporting about the Fukushima nuclear accident. The in-depth media content analysis was conducted in twelve quality newspapers in Belgium, Slovenia, Italy, Spain, Norway and Russia using the same scientific methodology and analyzing the same time period. Preliminary results identified miss concepts of radiation data by media and even within emergency responders and decision makers. The research is a result of FP7 project Innovative integrated tools and platforms for radiological emergency preparedness and post-accident response in Europe - PREPARE and upgraded with a Russian experience. Document available in abstract form only. (authors)

  19. Mass Media as a Remedy for Poverty of the Stimulus in the Foreign Language Context

    Directory of Open Access Journals (Sweden)

    Samaneh Tarighat

    2016-11-01

    Full Text Available The present study is intended to determine how extensive exposure to target language mass media can affect foreign language learning and the poverty of the stimulus problem in the foreign language context. For this purpose, an EFL learner was studied for the period of one month and was asked to have extensive exposure to English language mass media only. The case was also asked to record her experience in a journal on a daily basis. The results indicated tangible improvement in her English speaking, listening, pronunciation and vocabulary but hardly any improvement on her English writing. A more profound impact was reported on the subject’s four-year-old son who was not initially the focus of this study. The results suggest that considering the authentic, lengthy language input it provides, foreign language mass media can compensate for the problem of poverty of the stimulus in foreign language learning. It is concluded that formal language instruction and exposure to foreign language mass media outside the class can complement one another and promote foreign language learning on the whole. It is also evident that the impact of extensive language input varies with the age of the language learner, with young learners bearing more influence than adult learners as the effects of the critical period hypothesis.

  20. The effectiveness of mass media in changing HIV/AIDS-related behaviour among young people in developing countries.

    Science.gov (United States)

    Bertrand, Jane T; Anhang, Rebecca

    2006-01-01

    To review the strength of the evidence for the effects of three types of mass media interventions (radio only, radio with supporting media, or radio and television with supporting media) on HIV/AIDS-related behaviour among young people in developing countries and to assess whether these interventions reach the threshold of evidence needed to recommend widespread implementation. We conducted a systematic review of studies that evaluated mass media interventions and were published or released between 1990 and 2004. Studies were included if they evaluated a mass media campaign that had the main objective of providing information about HIV/AIDS or sexual health. To be eligible for inclusion studies had to use a pre-intervention versus post-intervention design or an intervention versus control design or analyse cross-sectional data comparing those who had been exposed to the campaign with those who had not been exposed. Studies also had to comprehensively report quantitative data for most outcomes. Of the 15 programmes identified, 11 were from Africa, 2 from Latin America, 1 from Asia, and 1 from multiple countries. One programme used radio only, six used radio with supporting media, and eight others used television and radio with supporting media. The data support the effectiveness of mass media interventions to increase the knowledge of HIV transmission, to improve self-efficacy in condom use, to influence some social norms, to increase the amount of interpersonal communication, to increase condom use and to boost awareness of health providers. Fewer significant effects were found for improving self-efficacy in terms of abstinence, delaying the age of first sexual experience or decreasing the number of sexual partners. We found that mass media programmes can influence HIV-related outcomes among young people, although not on every variable or in every campaign. Campaigns that include television require the highest threshold of evidence, yet they also yield the

  1. Opinion dynamics: kinetic modelling with mass media, application to the Scottish independence referendum

    OpenAIRE

    Boudin , Laurent; Salvarani , Francesco

    2016-01-01

    International audience; We consider a kinetic model describing some mechanisms of opinion formation in the framework of referendums, by allowing that the individuals, who can interact between themselves and modify their opinion by means of spontaneous self-thinking, are moreover under the influence of mass media. After proving the main properties of the model, such as existence of solutions and conservation properties, we study, at the numerical level, both the transient and the asymptotic re...

  2. The Impact of Mass-Media on Consumer Behaviour Among Children and Young People

    OpenAIRE

    Adriana Anca Cristea; Mihaela Simona Apostol; Tatiana Corina Dosescu

    2014-01-01

    We note that nowadays the mass-media discourse influences the consumer behaviour of children and young people, more specifically, it is obvious that it has brought about changes in many fields (i.e., culture, economy, society, etc.). Advertising messages which target consumers resulted in attitude and behaviour changes, due to new, specially designed marketing techniques and strategies aimed at reaching children and young people. The consumer behaviour of this type of audience has its own cha...

  3. Political Tendencies of Development of Mass Media in Japan in Modern Conditions

    Directory of Open Access Journals (Sweden)

    Станислав Сергеевич Лукин

    2013-12-01

    Full Text Available In the article the author touches upon the features of functioning of mass media in Japan. The author provides analysis of the phenomenon of keiretets and kartelization problems in the system of mass media of Japan. The tendencies of development of Japanese journalism in the context of institutionalization of management processes of mass media are being studied.

  4. Teachers Must Not Pass along Popular "Myths" Regarding the Supposed Omnipotence of the Mass Media

    Science.gov (United States)

    Martinson, David L.

    2006-01-01

    High school teachers must not use that time devoted to the study of the mass media to "beat up" on the press or to "frighten" students with stories which exaggerate the power of the mass media industries. At the same time the potential enormous impact of the contemporary mass media must not be ignored. This means that teachers must not overstate…

  5. Chemistry in the Popular Culture: Mass Media, Music and Outreach Events

    Directory of Open Access Journals (Sweden)

    Jergović, B.

    2011-01-01

    Full Text Available Science is often identified with the discipline of chemistry particularly in the popular sphere and in visual culture. The image of science or its profile is created mainly in the mass media, but also in other spheres and in many different ways. Mass media are in the focus of many research groups, as the most frequent and efficient source of scientific information to the public. Science communication research is rather intense also in the attempt to understand the non-linear interaction with popular music and film. In addition, public activities of scientific institutions are being investigated, as well as the public image of science in projects where scientists are directly communicating with the general, lay audience. Notwithstanding, a link between research and the practice of science communication is non-existent. Public communication of science is more emerging than planned, there are many isolated actors and programs, and ‘hard’ sciences are not keen on using the social sciences’ knowledge and skills. In order to improve this situation, it is essential to understand how the public image of science is created, and how science interacts with its audiences. Here, the public image of science is discussed with regard to the news values and the new circumstances for mass communication, particularly the convergence of different media, which offers new possibilities for science in the public. An analysis of the media coverage of chemistry in the International Chemistry Year 2011 shows huge differences in the frequency and nature of the media coverage, particularly with regard to media convergence and the use of different media simultaneously. Outreach events are discussed in the light of the influence on their visitors. Since science communication is present in other spheres of popular culture, and in nonlinear top-down manner, we shortly discuss communication about chemistry in pop music in the attempt to suggest the need to communicate

  6. New media and their influence on the reporting after Fukushima

    International Nuclear Information System (INIS)

    Hampel, Gabriele; Stieghorst, Christian

    2014-01-01

    Subsequent to a comparison of classic conventional media with the new globalized 'Social Media' and their chances and risks it is dealt with the influence of the new media on the coverage of the Fukushima event. In particular, the difficulties of a serious reporting caused by the more and more pronounced lack of specialized journalists and of the usual specialized scientific terminology are pointed out. (orig.)

  7. Figures of criminal offences that are committed through mass media

    Directory of Open Access Journals (Sweden)

    Mirvete Uka

    2016-03-01

    Full Text Available The rapid development of information technology created endless possibilities for the information and communication between people in the world. This made possible that within few seconds information could be elaborated. In the meantime that freedom of speech and opinion are protected with all international conventions and laws, this freedom and together with it also the possibilities and actual standards endanger to put in service of the persons which in one form or another, damage the general interest. The study seeks to explain cases, forms and methods of how the presence in media can be misused. Based in the Criminal Code of Republic of Kosovo there are the range of criminal offenses which can be committed through mass communication in general and sometimes also through more serious media, written or electronic. The major number of them has to do with such acts that help terrorism, encourage race and religious hatred and in different forms, the use of children for pornography, risking in this manner the greater values of humanism anywhere in the world. The fact of abolition of special dispositions for criminal offenses that are committed through media does not mean that the danger from committing these acts does not exist. It is based in the fact that criminal responsibility lays directly on the crime committer and not on the director or publisher of certain media, in the meantime the last ones should be careful not to be in the service of crime instigators by giving space to publication.

  8. Media Selection in the Air Force Environment: How Communications Requirements Influence Effectiveness as an Outcome of Media Choice

    National Research Council Canada - National Science Library

    Hillman, David

    1998-01-01

    .... However, there is still confusion over which factors influence media choice. This study examined the effectiveness of five media under different conditions in an effort to better understand which factors impact media choice...

  9. [The perils of risk communication and the role of the mass media].

    Science.gov (United States)

    Rossmann, C; Brosius, H-B

    2013-01-01

    Based on theories and empirical results from communication science, the present paper provides an overview of the role of mass media in risk communication. It is guided by the following questions: How do risk issues find their way into the media and how does the media depict them? How do mass-mediated risk messages affect people's perception of risks, knowledge, attitudes, and behavior? What potential does the media have in disseminating health risk information in campaigns? Hence, the present paper aims to provide a basis for the appropriate use of mass media in health risk communication so as to make use of the potential of mass media without neglecting its limits.

  10. Role of the media in influencing trajectories of youth smoking.

    Science.gov (United States)

    Wakefield, Melanie; Flay, Brian; Nichter, Mark; Giovino, Gary

    2003-05-01

    This paper summarizes results of empirical studies on cigarette advertising and promotions, antismoking advertising, product placement in movies, on television and in music media and news coverage about smoking. In addition, we provide an overview of some of the theoretical literature relevant to the study of media uses and effects. Finally, we discuss empirical findings in the context of these theories to draw some conclusions about media influences on smoking and identify issues for further research. We conclude that (a) the media both shape and reflect social values about smoking; (b) the media provide new information about smoking directly to audiences; (c) the media act as a source of observational learning by providing models which teenagers may seek to emulate; (d) exposure to media messages about smoking also provides direct reinforcement for smoking or not smoking; (e) the media promote interpersonal discussion about smoking; (f) the media can influence "intervening" behaviors that may make teenage smoking less likely; and (g) antismoking media messages can also set the agenda for other change at the community, state or national level. We outline priorities for further research which emphasize the need for longitudinal studies, multi-level studies, an awareness of the probably dynamic relationship between tobacco advertising and antismoking advertising, the importance of determining appraisal of tobacco industry youth smoking prevention efforts and the dearth of research on news coverage about smoking.

  11. Adolescent and Parent Perceptions of Media Influence on Adolescent Sexuality

    Science.gov (United States)

    Werner-Wilson, Ronald Jay; Fitzharris, Jennifer Lynn; Morrissey, Kathleen M.

    2004-01-01

    Empirical evidence suggests that television and other media influence adolescents' attitudes and behaviors. Much of the research in this area is based on surveys in which adolescents are asked to rank the relative importance of a fixed set of factors such as parents, peers, and media. We reviewed data from focus groups conducted with adolescents…

  12. A study exploring the influence of media consumption on body ...

    African Journals Online (AJOL)

    A study exploring the influence of media consumption on body image and beauty among young corporate ... Journal of Business Research ... The ubiquitous nature of the media in modern times makes it quite easy f or one to be unhappy with ...

  13. Mass Media in Society: The Need of Research. Reports and Papers on Mass Communication, Number 59.

    Science.gov (United States)

    United Nations Educational, Scientific, and Cultural Organization, Paris (France).

    More and better research should be undertaken, nationally and internationally, on the effect of mass media upon society. Prior to such research, there needs to be an awareness of the realities of society today and of broadcasting structure. There should also be an understanding of the research that has already been done and of the gaps in that…

  14. Malay Pop: Mass Media Hegemony in Indonesia Popular Music

    Directory of Open Access Journals (Sweden)

    Abdul Aziz Turhan Kariko

    2009-11-01

    Full Text Available Article discusses the domination of Malay pop music through textual analysis of songs, observation of musical programs, and interviews with important figures. The research data were obtained by library research and analyzed through a critical theory approach to gain an understanding of the text and its effects. The article concludes that Malay pop contains a strong uniformity which may be termed a phenomenon in the context of the culture industry, while also being dominant because of its legitimacy created by the media. The nature of Malay pop is also very profitable for those participating in it, therefore the spirit of capitalism was also quite dominant in this context. There is also resistance from the indie music movement, and its attempts to fight regressive qualities of music that are legitimized in the mainstream mass media.  

  15. [The Influence of Media Consumption During Early Childhood on Media Use and Psychological Disorders in Adolescence].

    Science.gov (United States)

    Grund, Julius; Schulz, Wolfgang

    2017-10-01

    The Influence of Media Consumption During Early Childhood on Media Use and Psychological Disorders in Adolescence There are many studies that suggest that there is a link between high media consumption and psychological, physiological and social disorders. Nevertheless, there are also inconsistent results, methodical limitations and a lack of longitudinal studies. The present study analyses habits of media consumption in children and adolescents, the influence of different early childhood risk factors on the use of the media in adolescence and the links between early childhood media consumption and disorders in adolescence. The source of the data is the longitudinal project Future Family III. 249 families participated in the last data collection in the adolescence. Adolescents use the media more than five hours per day on average, nearly fifty percent of these adolescents can be considered as internet addicted and a majority consumes violent contents. A low socioeconomic status, low socio-emotional competences and low intelligence of the child as well as unfavorable educational style and psychological stress of the mother are risk factors for the media use in adolescence. Adolescents with a migration background have an increased risk of internet and computer game dependency. On the other hand, the overall utilization of media in the early childhood has only a low predictive power. The results indicate that these connections seem to be more complex than assumed. There is a need for more longitudinal studies in order to get a better understanding of the consequences of media consumption.

  16. Analyzing Social Influence through Social Media: A Structured Literature Review

    NARCIS (Netherlands)

    Snijders, R.; Helms, R.W.

    2014-01-01

    The emergence of social media enables billions of people to share their content and in doing so they influence others and are being influenced themselves. This virtual environment provides a new perspective for the current social influence theories. In this study, the state-of-the-art literature on

  17. ECONOMIC ASPECTS OF MASS-MEDIA AND THE CHANGES GENERATED BY THE ECONOMIC CRISIS

    OpenAIRE

    TRAIAN ALEXANDRU NASTASE

    2011-01-01

    In this paper we intend to describe the economic implications of mass-media in correlation with the recent socio-economic changes generated by the economic crisis. We take into consideration the dual market on which mass-media evolves: the mass-media products market, and the advertising market, keeping in mind that the behavior of a mass-media institution on one market, can have direct implication on the other market. We analyze the relation between mass-media and the public (audience), the c...

  18. The mass media exposure and disordered eating behaviours in Spanish secondary students.

    Science.gov (United States)

    Calado, María; Lameiras, María; Sepulveda, Ana R; Rodríguez, Yolanda; Carrera, María V

    2010-01-01

    The aim of this study was to investigate the association between disordered eating behaviours/attitudes and mass media exposure in a cross-sectional national survey of 1165 Spanish secondary students (age between 14 and 16 years). A battery of questionnaires were used to investigate mass media influence, body dissatisfaction, physical appearance, sociocultural attitudes and self-esteem. Likewise, the EAT-26 questionnaire was used to assess disordered eating behaviours/attitudes, identifying that 6.6% (n = 32) of the male and 13.6% (n = 68) of the female students reached a cut-off point of 20 or above. The main finding was that female and male adolescents with disordered eating showed an increased exposure to TV and magazine sections related to body image, specifically regarding music video channels, in comparison with those without eating disordered, gender-matched counterparts. However, findings indicate that media exposure was different to some degree between males and females with disordered eating behaviour. Males with disordered eating behaviours and attitudes were associated with higher TV and magazine exposure to health sections and also greater body dissatisfaction, internalisation of the thin-ideal and social and appearance comparison. In females, disordered eating was associated with higher TV and magazine exposure to dieting, fashion and sport sections, greater body dissatisfaction, internalisation and awareness of the thin-ideal and lower self-esteem. Understanding the mechanism involved in the media exposure's influence on adolescents is critical in preventing disordered eating.

  19. Numerical investigation of vapor–liquid heat and mass transfer in porous media

    International Nuclear Information System (INIS)

    Xin, Chengyun; Rao, Zhonghao; You, Xinyu; Song, Zhengchang; Han, Dongtai

    2014-01-01

    Highlights: • The heat and mass transfer behaviors in porous media was investigated. • A modified separate flow model (MSFM) was developed. • The influence of heat flux direction on heat and fluid flow behaviors is great. • The saturation profile is weakly discontinuous on the phase interface. • A countercurrent flow exists in two-phase region. - Abstract: A modified separate flow model (MSFM) is developed to numerically investigate the heat and mass transfer behaviors in porous media in this paper. In the MSFM, the effects of capillarity, liquid phase change, nonisothermal two-phase region and the local thermal non-equilibrium (LTNE) are considered. The vapor and liquid velocities are both converted into intermediate variables in the simulations and conveniently convergent solutions are obtained because a special upwind scheme for the convection or boiling heat transfer source and variable convergence factors are simultaneously employed. Two typical numerical examples with a one-dimension model of porous media are studied that the high heat fluxes are vertical and parallel to the fluid flow direction, respectively. And the results indicated that the influence of heat flux direction on heat and fluid flow behaviors in porous media is great. The nonisothermal phenomenon in the two-phase region is obvious for the former while the LTNE phenomenon is remarkable in the two-phase region for the latter. The results also showed several similar behaviors that the saturation profile is weakly discontinuous on the phase interface and a countercurrent flow exists in two-phase region

  20. Mass media effect on vaccines uptake during silent polio outbreak.

    Science.gov (United States)

    Sagy, Iftach; Novack, Victor; Gdalevich, Michael; Greenberg, Dan

    2018-03-14

    During 2013, isolation of a wild type 1 poliovirus from routine sewage sample in Israel, led to a national OPV campaign. During this period, there was a constant cover of the outbreak by the mass media. To investigate the association of media exposure and OPV and non-OPV vaccines uptake during the 2013 silent polio outbreak in Israel. We received data on daily immunization rates during the outbreak period from the Ministry of Health (MoH). We conducted a multivariable time trend analysis to assess the association between daily media exposure and vaccines uptake. Analysis was stratified by ethnicity and socio-economic status (SES). During the MoH supplemental immunization activity, 138,799 OPV vaccines were given. There was a significant association between media exposure and OPV uptake, most prominent in a lag of 3-5 days from the exposure among Jews (R.R 1.79C.I 95% 1.32-2.41) and high SES subgroups (R.R 1.71C.I 95% 1.27-2.30). These subgroups also showed increased non-OPV uptake in a lag of 3-5 days from the media exposure, in all vaccines except for MMR. Lower SES and non-Jewish subgroups did not demonstrate the same association. Our findings expand the understanding of public behaviour during outbreaks. The public response shows high variability within specific subgroups. These findings highlight the importance of tailored communication strategies for each subgroup. Copyright © 2018 Elsevier Ltd. All rights reserved.

  1. The decline of natural sciences in the culture of mass media

    Science.gov (United States)

    Elías, Carlos

    2011-06-01

    This study sets out to determine if the interest in and study of natural sciences is declining in western countries as scientists currently contend. Part one demonstrates how survey results reveal a decline of interest in scientific news in the EU. Part two explores the decline of interest further through examining data such as the number of students interested in scientific subjects and scientific careers. I explore the hypothesis that the lack of interest in scientific subjects is influenced by the culture of the mass media, and the manner in which the media covers scientific items. I examine a range of media outlets, from reality TV shows and TV series, to movies and the press. Many aspects of this paper have been discussed in depth in my book published in 2008: La razón estrangulada (Reason Strangled: the Crisis of Science in Contemporary Society).

  2. New image of psychiatry, mass media impact and public relations.

    Science.gov (United States)

    Jakovljević, Miro; Tomić, Zoran; Maslov, Boris; Skoko, Iko

    2010-06-01

    The mass media has a powerful impact on public attitudes about mental health and psychiatry. The question of identity of psychiatry as a medical profession as well as of the future of psychiatry has been the subject of much controversial discussion. Psychiatry today has the historical opportunity to shape the future of mental health care, medicine and society. It has gained in scientific and professional status by the tremendous increase of knowledge and treatment skills. Psychiatry should build up new transdisciplinary and integrative image of a specialized profession, promote it and make it public. Good public relations are very important for the future of psychiatry.

  3. Culture of Scientific Information in Mass Media on the Internet

    Directory of Open Access Journals (Sweden)

    Arwa 'Isa al-Yasiry

    2006-12-01

    Full Text Available This research aims at evaluating the quality of scientific information culture that introduce it the Arabic mass media in the internet and how it covering the reality of Arabic scientific information by using analysis content method for these websites then we most be know how these websites treating with information culture considering information systems has input, output and mutual relations between the elements of this system that include the following three components: 1- External relations that connecting between the culture and the reality. 2- Internal elements for this system. 3- Infrastructures for this system that represented in the cultural policy, informational , information resources and human resources

  4. Stochastic modeling of mass transport in porous media

    International Nuclear Information System (INIS)

    Lim, Seung Cheol; Lee, Kun Jai

    1990-01-01

    The stochastic moments analysis technique is developed to investigate radionuclide migration in geologic porous media. The mechanisms for radionuclide transport are assumed to be advection in the micropore, radioactive decay of the species, and sorption on the pore wall. Two covariance functions of groundwater velocity, retardation factor, and concentration are derived to incorporate the geologic parameter uncertainty in porous media of small medium dispersivity. The parametric studies show that the correlation length of groundwater velocity has significant influence on the migration behavior of radionuclide. Macro dispersivity is dominantly affected by the fluctuation of groundwater velocity, while the fluctuation of retardation factor has a considerable effect on the retarded stochastic velocity. The upper estimated concentration evaluated from this stochastic moments analysis can be used as a practical conservative value for the performance assessment of nuclear waste repository

  5. Media influenced imitative hanging: a report from West Bengal.

    Science.gov (United States)

    Chowdhury, A N; Brahma, A; Banerjee, S; Biswas, M K

    2007-01-01

    Media influences behaviour, especially of the young children and adolescents in various ways. The present study examined the media coverage of a judicial hanging and its immediate social effect. In a qualitative study the media coverage of a case of a judicial hanging was thoroughly discussed and the media influence, for over a period of ten weeks of the incident, in terms of suicide and copying of hanging among children, was collected and analysed. Eighteen cases were reported as an aftermath of this hanging: 1 suicide and 17 imitative hanging in children with 5 deaths. This report calls for attention that media should be cautious and responsible in presenting the news items that have potential social impact.

  6. Theoretical and Methodological Functions Media Influence on Adolescents

    Directory of Open Access Journals (Sweden)

    Jelena Maksimović

    2014-05-01

    Full Text Available The study of the media and their relationship to changes in educational trends is very important and popular phenomenon. Today's youth live and grow up with the media as an integral part of their own socialization. The subject of the research is to study the theoretical and methodological influence of the media on adolescents. The research results confirmed the hypothesis that most adolescents use television and the Internet, to develop social media behaviors of adolescents and certain forms of antisocial behavior (violence, aggression, that young people want to look up to celebrities who are promoted by the media, that the physical inactivity of children increased due to greater exposure to the media, and social network (Facebook has a negative role in the young (p <0,01.

  7. The Negative Impact of Social and Mass Media on People's Behaviors as Reflected in Harvey Kahn's Girl Fight

    OpenAIRE

    PUSPANINGRUM, GALUH WURI

    2013-01-01

    Keywords: media, mass media, social media, Facebook, Youtube, Socio- Psychology, behavior. Media were created to fulfill people's need of communication and information. The variety of media in this modern era makes people consider media as one of their primary need especially in their social lives. Mass media are used as tools to gain information and social media to communicate each other. This study aims to find the impact of media on people's behaviors in film entitled Girl Fight (201...

  8. [Dehiberations over the semantics of mass communication media].

    Science.gov (United States)

    Martines, R

    1975-09-12

    The radio, cinema and T.V. have developed their own idiolects and aesthetic standards. These in turn have influenced social relationships and education. Their effect is the reduction of society to a common mass, in which no attentuon is paid to individual motive forces.

  9. Impact of mass media on the utilization of antenatal care services among women of rural community in Nepal.

    Science.gov (United States)

    Acharya, Dilaram; Khanal, Vishnu; Singh, Jitendra Kumar; Adhikari, Mandira; Gautam, Salila

    2015-08-12

    Antenatal care has several benefits for expecting mothers and birth outcomes; yet many mothers do not utilise this service in Nepal. Mass media may play an important role in increasing the use of antenatal care and other maternal health services. However, the effect of mass media on increasing health service utilisation has remained an under studied area in Nepal. The aim of this study was to investigate the impact of mass media on the utilisation of antenatal care services in rural Nepal. A community-based cross-sectional study was conducted in Sinurjoda Village Development Committee of Dhanusha District, Nepal. A total of 205 mothers of children aged under 1 year were selected using systematic random sampling. Logistic regression was employed to examine the association between selected antenatal care services and mass media exposure after adjusting for other independent variables. A majority of mothers were exposed to mass media. Radio was accessible to most (60.0%) of the participants followed by television (43.41%). Mothers exposed to mass media were more likely to attending antenatal visits [Odds ratio (OR) 6.28; 95% CI (1.01-38.99)], taking rest and sleep during pregnancy [OR 2.65; 95% CI (1.13-6.26)], and receiving TT immunization [OR 5.12; 95% CI (1.23-21.24)] than their non-exposed counterparts. The study reported a positive influence of mass media on the utilisation of antenatal care services in Nepal. Therefore, further emphasis should be given to increase awareness of women of rural Nepal through mass media to improve utilisation of antenatal care services in Nepal.

  10. Employing the Mass Media for the Promotion of Human Rights in ...

    African Journals Online (AJOL)

    The place of the mass media in the promotion of human rights in any given society cannot be overemphasised; the mass media generally, can be used to bring about positive attitudinal change in the individuals. Thus, the paper examines the role of the media in the promotion of human rights in Nigeria; it explores the ...

  11. Using the Mass Media: Need Gratification and Perceived Utility.

    Science.gov (United States)

    Kippax, Susan; Murray, John P.

    1980-01-01

    Examines the needs of media users and the perceived helpfulness of the media in gratifying these needs. Describes the relationship between the media-related needs and the use of the media and also the relationship of media use to perceived helpfulness. (JMF)

  12. Mass Media and Re-Branding Nigeria Project: A Historical Evaluation of a Failed Government Policy

    Directory of Open Access Journals (Sweden)

    Kelechi Johnmary Ani

    2014-03-01

    Full Text Available Mass media exercise extra-ordinary influence on the state and citizenry of every country and the ability of media to facilitate man’s behavioural change through its agenda- setting role makes them central in the re-branding process. The implication became that those politicians who champion the re-branding process tried to win the citizenry’s legitimacy through the media. This paper shows that the major challenges of the re-branding project include the inability of the Nigerian political leadership to re-brand themselves, corruption in every sphere of our national life, national insecurity, advance fee fraud, collapse of the education sector, poverty. It revealed that peace is a multi-dimensional term, which creates new environment for progressive nation building process. The rebranding project finally failed when the protagonist minister went to contest for senatorial election and his successor refused to step into her re-branding project shoes. This work called for the rise of a new government and media that would engage in ethical politics through sound leaders, priming, peace building, ethical education, etc as the roadmap to sustainable peace, security and national re-branding. The paper concluded by showing that it is only a national re-branding that is championed by the masses which can lead the citizenry to the desired goals of being a real Giant of Africa.

  13. Mass media, online social network, and organ donation: old mistakes and new perspectives.

    Science.gov (United States)

    Aykas, A; Uslu, A; Şimşek, C

    2015-05-01

    Contrary to TV programs projecting awareness about organ donation in society, concrete evidence exists about adverse influence of negative broadcasts on organ donation rates. We sought to determine the effect of mass media on public opinion toward organ donation and the efficacy of public campaigns and novel social media attempts on donation rates. We conducted a systematic review of relevant literature and national campaign results. Hoaxes about brain death and organ transplantation adversely affect organ donation rates in both Western and Eastern societies. Scientifically controversial and exaggerated press conferences and institutional advertisements create mistrust in doctors, thus reducing organ donation. The overall effect of public education campaigns in promoting organ donation is a temporary 5% gain. Increments in organ donation rates is expected with novel applications of social media (Facebook effect). Communication, based on mutual trust, must be established between medicine and the media. Continuing education programs with regard to public awareness on organ donation should be conducted over social media. Copyright © 2015 Elsevier Inc. All rights reserved.

  14. Media and Its Influence on Obesity.

    Science.gov (United States)

    Stanford, Fatima Cody; Tauqeer, Zujaja; Kyle, Theodore K

    2018-04-10

    To review how the media frames obesity and the effect it has upon on public perceptions. The scientific and public health understanding of obesity increasingly points away from individual behaviors and toward medical and community factors, but diffusion of this knowledge is slow. Growing awareness of the importance of body positivity is driving attention to the harms of weight bias and fat shaming. Health science reporting related to obesity, nutrition, and physical activity tends to perpetuate myths and misunderstandings. Moving forward, greater attention to accurate messages about obesity and evidence-based interventions will be essential for progress to reduce suffering and the impact on public health from this chronic disease.

  15. Influence of Culture Media on Microbial Fingerprints Using Raman Spectroscopy

    OpenAIRE

    Mlyn?rikov?, Katar?na; Samek, Ota; Bernatov?, Silvie; R??i?ka, Filip; Je?ek, Jan; H?ronikov?, Andrea; ?iler, Martin; Zem?nek, Pavel; Hol?, Veronika

    2015-01-01

    Raman spectroscopy has a broad range of applications across numerous scientific fields, including microbiology. Our work here monitors the influence of culture media on the Raman spectra of clinically important microorganisms (Escherichia coli, Staphylococcus aureus, Staphylococcus epidermidis and Candida albicans). Choosing an adequate medium may enhance the reproducibility of the method as well as simplifying the data processing and the evaluation. We tested four different media per organis...

  16. Transport Visualization for Studying Mass Transfer and Solute Transport in Permeable Media

    International Nuclear Information System (INIS)

    Roy Haggerty

    2004-01-01

    Understanding and predicting mass transfer coupled with solute transport in permeable media is central to several energy-related programs at the US Department of Energy (e.g., CO 2 sequestration, nuclear waste disposal, hydrocarbon extraction, and groundwater remediation). Mass transfer is the set of processes that control movement of a chemical between mobile (advection-dominated) domains and immobile (diffusion- or sorption-dominated) domains within a permeable medium. Consequences of mass transfer on solute transport are numerous and may include (1) increased sequestration time within geologic formations; (2) reduction in average solute transport velocity by as much as several orders of magnitude; (3) long ''tails'' in concentration histories during removal of a solute from a permeable medium; (4) poor predictions of solute behavior over long time scales; and (5) changes in reaction rates due to mass transfer influences on pore-scale mixing of solutes. Our work produced four principle contributions: (1) the first comprehensive visualization of solute transport and mass transfer in heterogeneous porous media; (2) the beginnings of a theoretical framework that encompasses both macrodispersion and mass transfer within a single set of equations; (3) experimental and analytical tools necessary for understanding mixing and aqueous reaction in heterogeneous, granular porous media; (4) a clear experimental demonstration that reactive transport is often not accurately described by a simple coupling of the convection-dispersion equation with chemical reaction equations. The work shows that solute transport in heterogeneous media can be divided into 3 regimes--macrodispersion, advective mass transfer, and diffusive mass transfer--and that these regimes can be predicted quantitatively in binary media. We successfully predicted mass transfer in each of these regimes and verified the prediction by completing quantitative visualization experiments in each of the regimes, the

  17. Digital Journalism and Public Mass Media: The Bad News

    Directory of Open Access Journals (Sweden)

    Sergio Ricardo Quiroga

    2016-07-01

    Full Text Available In this paper we intend to study how police and security information is presented by the News Agency, San Luis. We examined the production of police and security information produced in 2013 by the San Luis News Agency (ANSI, a state news platform created to transmit government information in the province of San Luis, Argentina in 2012. The initiatives and progress for the people in police and security matters in the mass media, has a material-functional dimension, referring exclusively to improving the detachments, the delivery of police vehicles, and operational controls. That vision is diffused by the state agency for information and does not contribute to the promotion of ideas and discussions on citizen participation in security policies and the development of democracy.

  18. Induced Monoculture in Axelrod Model with Clever Mass Media

    Science.gov (United States)

    Rodríguez, Arezky H.; Del Castillo-Mussot, M.; Vázquez, G. J.

    A new model is proposed, in the context of Axelrod's model for the study of cultural dissemination, to include an external vector field (VF) which describes the effects of mass media on social systems. The VF acts over the whole system and it is characterized by two parameters: a nonnull overlap with each agent in the society and a confidence value of its information. Beyond a threshold value of the confidence, there is induced monocultural globalization of the system lined up with the VF. Below this value, the multicultural states are unstable and certain homogenization of the system is obtained in opposite line up according to that we have called negative publicity effect. Three regimes of behavior for the spread process of the VF information as a function of time are reported.

  19. Boomers versus Millennials: Online Media Influence on Media Performance and Candidate Evaluations

    Directory of Open Access Journals (Sweden)

    Terri Towner

    2016-09-01

    Full Text Available Facebook posts, YouTube videos, tweets and wooing political bloggers have become standard practice in marketing political campaigns. Research has demonstrated the effect of new media on a host of politically-related behavior, including political participation, knowledge acquisition, group formation and self-efficacy. Yet, issues related to media trust, media performance and candidate evaluations have not been fully explored. In addition, much of the political marketing research looks exclusively at the Millennial age cohort, ignoring other age groups, particularly Baby Boomers. This case study addresses whether attention to traditional (i.e., television, hard-copy newspapers and radio and online media sources (i.e., political candidate websites, television network websites, online newspapers, Facebook, Twitter, YouTube, Tumblr and political blogs about the 2012 U.S. presidential campaign influences Millennials and Baby Boomers’ media trust and performance ratings, as well as candidate evaluations. Panel surveys were completed by both age cohorts, Millennials (n = 431 and Baby Boomers (n = 360, during the last two weeks of the presidential election. Findings indicate that traditional sources, specifically television, rather than online sources are significantly linked to media trust and performance ratings among both Boomers and Millennials. Attention to traditional media for campaign information predicts Boomers’ candidate evaluations, whereas Millennials’ candidate evaluations are influenced by online sources, such as Facebook and candidate websites.

  20. Modeling the adoption of innovations in the presence of geographic and media influences.

    Directory of Open Access Journals (Sweden)

    Jameson L Toole

    Full Text Available While there is a large body of work examining the effects of social network structure on innovation adoption, models to date have lacked considerations of real geography or mass media. In this article, we show these features are crucial to making more accurate predictions of a social contagion and technology adoption at a city-to-city scale. Using data from the adoption of the popular micro-blogging platform, Twitter, we present a model of adoption on a network that places friendships in real geographic space and exposes individuals to mass media influence. We show that homophily both among individuals with similar propensities to adopt a technology and geographic location is critical to reproducing features of real spatiotemporal adoption. Furthermore, we estimate that mass media was responsible for increasing Twitter's user base two to four fold. To reflect this strength, we extend traditional contagion models to include an endogenous mass media agent that responds to those adopting an innovation as well as influencing agents to adopt themselves.

  1. Modeling the adoption of innovations in the presence of geographic and media influences.

    Science.gov (United States)

    Toole, Jameson L; Cha, Meeyoung; González, Marta C

    2012-01-01

    While there is a large body of work examining the effects of social network structure on innovation adoption, models to date have lacked considerations of real geography or mass media. In this article, we show these features are crucial to making more accurate predictions of a social contagion and technology adoption at a city-to-city scale. Using data from the adoption of the popular micro-blogging platform, Twitter, we present a model of adoption on a network that places friendships in real geographic space and exposes individuals to mass media influence. We show that homophily both among individuals with similar propensities to adopt a technology and geographic location is critical to reproducing features of real spatiotemporal adoption. Furthermore, we estimate that mass media was responsible for increasing Twitter's user base two to four fold. To reflect this strength, we extend traditional contagion models to include an endogenous mass media agent that responds to those adopting an innovation as well as influencing agents to adopt themselves.

  2. The mass media alone are not effective change agents.

    Science.gov (United States)

    Ruijter, J M

    1991-01-01

    Social mobilization programs for immunization have been used by African leaders, however, coverage from 20% to 70% in capitals like Mogadishu, Maputo, and Dakar were the result of short campaigns rather than the consequence of knowledge, attitudes, and practices (KAP) improvement. One-party states relied on their network of cadres issuing decrees from the top down to enforce completion of these immunization campaigns. Sometimes resistance developed against these programs, as the military mobilized people (e.g., Somalia). These efforts became rather superficial once the temporary pressure evaporated. In Mogadishu coverage increased from 22% to 70% in 1985, and within a year it dropped back to 8% above the original level. Nigeria, Senegal, and Togo where they used regular mini campaigns had better results. Research data from Botswana, Kenya, Lesotho, Malawi, Mozambique, and Zambia were analyzed. In 1983 in Kenya 73% of health workers never advised their clients, and 82% were incompetent to do so. Data also showed that clinics provided the bulk of information to women aged 15-45 in lower income groups, but they rarely consulted village health workers. Radio and TV programs were not reaching people because radio ownership was not universal (47% in Zambia and 30% in Zimbabwe), and batteries were often not available. In addition, most people turned to the radio for entertainment. In 1989, vaccination coverage was 19% in Luanda, Angola, but only 5% of 232 respondents to an evaluation could name the immunizable diseases. An identical percentage was familiar with these diseases in a Zambian study in 1986. Media experts proposed dramas to raise interest, but innovative mass media programs of dissemination of the message advocated in the 1960s did not prove effective to bring about KAP changes. Training of health and paramedical personnel by mass organizations as initiated in Ethiopia may prove to be worthwhile.

  3. Mass media and the development of pre-reading of preschool children

    OpenAIRE

    GALATÍKOVÁ, Zuzana

    2016-01-01

    This thesis maps mass media, especially television broadcasting and electronic devices with connection to the Internet, in the lives of pre-school children, and investigates the relationship between mass media and development of initial reading skills. The theoretical part analyses existing literature relevant to pre-school child development elementary reading and mass media, while the empirical research makes an independent investigation into this phenomenon in society using questionnaires f...

  4. The Information Aspect of Extremism and Terrorism and the Destructive Trends in the Mass Media

    Directory of Open Access Journals (Sweden)

    E V Nekrasova

    2013-12-01

    Full Text Available The article is devoted to the problem of destructive trends in modern Russian mass media as well as to the information component in the activities of extremist and terrorist organizations. The destructive trends in the mass media manifest themselves in the escalation of animosity, aggression, creation of the cult of violence and xenophobia moods. Terrorist organizations use the mass media for their own purposes: they create the atmosphere of fear and tension in society, recruit new followers, mainly among the youth, which is a serious problem. It is important to use the positive potential of the mass media to counteract extremism and terrorism.

  5. Educational Expertise, Advocacy, and Media Influence

    Science.gov (United States)

    Malin, Joel R.; Lubienski, Christopher

    2015-01-01

    The efforts of many advocacy organizations to advance their preferred policies despite conflicting evidence of the effectiveness of these policies raise questions about factors that shape successful policy promotion. While many may like to think that expertise on an issue in question is an essential prerequisite for influence in public policy…

  6. Framing and sources: a study of mass media coverage of climate change in Peru during the V ALCUE.

    Science.gov (United States)

    Takahashi, Bruno

    2011-07-01

    Studies about mass media framing have found divergent levels of influence on public opinion; moreover, the evidence suggests that issue attributes can contribute to this difference. In the case of climate change, studies have focused exclusively on developed countries, suggesting that media influence perceptions about the issue. This study presents one of the first studies of media coverage in a developing country. It examines newspapers' reporting in Peru during the Fifth Latin America, Caribbean and European Union Summit in May 2008. The study focuses on the frames and the sources to provide an initial exploratory assessment of the coverage. The results show that the media relied mostly on government sources, giving limited access to dissenting voices such as environmentalists. Additionally, a prominence of "solutions" and "effects" frames was found, while "policy" and "science" frames were limited. The results could serve as a reference point for more comprehensive studies.

  7. Mass-media și adolescența. Modele feminine incipiente

    Directory of Open Access Journals (Sweden)

    Veronica JUNJAN

    2005-10-01

    Full Text Available Current paper investigates perceptions of adolescents about influences of mass media regarding feminine models such as Mother, Politician Woman and the Star. Their relationship with the feminine model of the Mother is then explored. In terms of the Politician-Woman there are longterm consequences regarding the image of the self and future political participation of the youth. An important result is that the adolescents have a strongly positive image of the self, recognizing in themselves characteristics positively appreciated to their models: Mother, Star, and Politician. Most of the Politician-Women discussed by the youth have a strong media presence, in a wide range of shows, thus reaching a wide youth target.

  8. Influence of Culture Media on Microbial Fingerprints Using Raman Spectroscopy.

    Science.gov (United States)

    Mlynáriková, Katarína; Samek, Ota; Bernatová, Silvie; Růžička, Filip; Ježek, Jan; Hároniková, Andrea; Šiler, Martin; Zemánek, Pavel; Holá, Veronika

    2015-11-24

    Raman spectroscopy has a broad range of applications across numerous scientific fields, including microbiology. Our work here monitors the influence of culture media on the Raman spectra of clinically important microorganisms (Escherichia coli, Staphylococcus aureus, Staphylococcus epidermidis and Candida albicans). Choosing an adequate medium may enhance the reproducibility of the method as well as simplifying the data processing and the evaluation. We tested four different media per organism depending on the nutritional requirements and clinical usage directly on a Petri dish. Some of the media have a significant influence on the microbial fingerprint (Roosvelt-Park Institute Medium, CHROMagar) and should not be used for the acquisition of Raman spectra. It was found that the most suitable medium for microbiological experiments regarding these organisms was Mueller-Hinton agar.

  9. How social media influence college students' smoking attitudes and intentions.

    Science.gov (United States)

    Yoo, Woohyun; Yang, JungHwan; Cho, Eunji

    2016-11-01

    Building on the influence of presumed influence (IPI) model, this study examines how smoking- related messages on social media influence college students' smoking. We surveyed 366 college students from three U.S. Midwestern universities in 2012 and examined the effects of expression and reception of smoking-related messages on smoking using path analysis. We found that the expression and reception of prosmoking messages not only directly affected smoking but also had indirect effects on smoking through (1) perceived peer expression of prosmoking messages and (2) perceived peer smoking norms. For antismoking messages, only reception had a significant indirect influence on smoking through (1) perceived peer reception of antismoking messages and (2) perceived peer smoking norms. In conclusion, social media function as an effective communication channel for generating, sharing, receiving, and commenting on smoking-related content and are thus influential on college students' smoking.

  10. How social media influence college students’ smoking attitudes and intentions

    Science.gov (United States)

    Yoo, Woohyun; Yang, JungHwan; Cho, Eunji

    2016-01-01

    Building on the influence of presumed influence (IPI) model, this study examines how smoking- related messages on social media influence college students’ smoking. We surveyed 366 college students from three U.S. Midwestern universities in 2012 and examined the effects of expression and reception of smoking-related messages on smoking using path analysis. We found that the expression and reception of prosmoking messages not only directly affected smoking but also had indirect effects on smoking through (1) perceived peer expression of prosmoking messages and (2) perceived peer smoking norms. For antismoking messages, only reception had a significant indirect influence on smoking through (1) perceived peer reception of antismoking messages and (2) perceived peer smoking norms. In conclusion, social media function as an effective communication channel for generating, sharing, receiving, and commenting on smoking-related content and are thus influential on college students’ smoking. PMID:27956757

  11. How is Social Media Influencing the Way we Communicate?

    Directory of Open Access Journals (Sweden)

    Diana Gherghita-Mihaila

    2016-06-01

    Full Text Available Social media has transformed the way we think our campaigns and communicate with our audience, but also it changed the way we get in touch with our target and make it react to what we are saying or doing. The objective of this paper is to emphasize that we not only use social media on a personal level, but we’ve transformed it in an important marketing tool for our business. Today we live in online almost as much as we live in the real world. A company without a website and social media presence it does not exists. For researchers and headhunters, social media have become an important tool. So we have to be careful with things we post online, because they can say a lot of things about us and can influence our professional development. The fundaments for this paper are based mainly on the following studies: (1 “Social Media and the Romanian Business Milieu – Impact of Marketing through Social Media on Local Business Environment”, published in October 2013, by Ernst & Young, (2 “Social Media Primetime Survey”, publish by the Romanian consultancy and training company The Connector, (3 “Online Landscape – South-East Europe”, published by Gemius Knowledge, in 2014 and (4 “Online Social Networks”, by Daedalus MillwardBrown, published in 2011. They all show how social media and online development have impacted on traditional media and how companies cannot ignore these new communication and business channels. Studies on social media also showed that internet and mobile platforms are getting more and more popular, that people and companies are drowned into the digital world, communicating through all types of apps and networks. Used wisely, social media can generate greater and faster results with less money than traditional media (print, television, radio, outdoor. The sources used for this paper say that social media is “the it thing” in the 21st century, when almost every person on the planet has a cell phone or access to one

  12. Factors influencing message dissemination through social media

    Science.gov (United States)

    Zheng, Zeyu; Yang, Huancheng; Fu, Yang; Fu, Dianzheng; Podobnik, Boris; Stanley, H. Eugene

    2018-06-01

    Online social networks strongly impact our daily lives. An internet user (a "Netizen") wants messages to be efficiently disseminated. The susceptible-infected-recovered (SIR) dissemination model is the traditional tool for exploring the spreading mechanism of information diffusion. We here test our SIR-based dissemination model on open and real-world data collected from Twitter. We locate and identify phase transitions in the message dissemination process. We find that message content is a stronger factor than the popularity of the sender. We also find that the probability that a message will be forwarded has a threshold that affects its ability to spread, and when the probability is above the threshold the message quickly achieves mass dissemination.

  13. Connections of OAO 'Mashinostroitelny zavod' with mass-media

    International Nuclear Information System (INIS)

    Gelman, S.

    2000-01-01

    Full text: PJSC 'Mashinostroitelny zavod' (MSZ) is located 55 km to the east of Moscow, in an industrial town called Electrostal with the population 150.000 people. Recently this dynamically developed enterprise joined the world leaders-manufacturers of nuclear fuel (NF), its capacity being 1000 t U02 per year. The quality of the fuel rods and thermal assemblies fabricated by the factory was marked several times with prestigious European and Russian awards and certificates. Currently the products of the factory are supplied to more than 50 NPP units of Russia, CIS and Europe as well as to the power units of the atomic fleet of Russia. Together with the intensive work related to the optimization of nuclear fuel fabrication the management of MSZ pays serious attention to the public communication and connections with mass-media bearing in mind that a part of the town population is concerned a lot about the state of things and development of the atomic power and related enterprises. So the Centre of public information of MSZ is constantly under the supervision of the management. Widely equipped with illustrative material, the Centre meets up to 2000 visitors annually, during tours, lectures and discussions. But the main part of the Centre work is performed outside the Centre. At the beginning of the year the MSZ management signed a number of agreements with to-vn mass-media: newspaper 'Novosty dnya', radio centre, cable TV studio 'Eitelecom'. These mass-media, during the year, gave to the Centre employees and factory technical specialists a good possibility to make presentations that objectively enlighten the safety aspects of NPPs and nuclear technologies, including those performed in the workshops of MSZ. So there were broadcasts on radio and TV that were consecrated to the famous dates in the history of the atomic power: 45th anniversary of starting the first in the world NPP; 35th anniversary of starting Novo- Voronezhskaya NPP; 40th anniversary of commissioning

  14. Using Videos To Teach Mass Media and Society from a Critical Perspective.

    Science.gov (United States)

    King, Donna Lee

    2000-01-01

    Explores using videos to teach mass media and society from a critical sociological perspective. Discusses the content of the course from focusing on analysis of corporate capitalism and media producers to analyzing popular media texts on gender, race, the working class, and sexuality. Addresses the evaluation of the course. (CMK)

  15. Influence of media enlightenment programme on control and ...

    African Journals Online (AJOL)

    The study examined the influence of media enlightenment programmes on control and prevention of cerebrospinal meningitis among people of Ilorin metropolis, Kwara State, Nigeria. The study population comprised all the people within Ilorin metropolis, Kwara state. A descriptive research design of survey method was ...

  16. Influences of Media Violence: A Brief Research Summary.

    Science.gov (United States)

    von Feilitzen, Cecilia

    This document compiles and classifies research findings on the influences of media violence, particularly its effects on children's and young people's aggression or violent behavior; the review draws on many studies with different theories and methods. The research findings are presented in the following areas: (1) imitation; (2) aggression…

  17. Fra massemedier til mediesystem - om kodediskussionen i systemteoretisk medieforskning [From mass media to media system - code discussions in systems theoretical media research

    Directory of Open Access Journals (Sweden)

    Mikkel Fugl Eskjær

    2010-11-01

    Full Text Available Systems theoretical media research raises the question whether the mass media constitute a unified institution, or whether the media, due to their internal differences, should be considered individually and independent of each other. By inscribing the media in a general social theory, systems theory conceptualises the media as an autonomous functional system. This intention is most clearly illustrated by the efforts to identify a shared code for the entire media system. Based on the media theory of Niklas Luhmann, this paper offers a critical presentation of the code discussion within systems theoretical media research. The first part of the paper briefly introduces the systems theoretical notion of a code as well as Luhmann’s definition of the media system as organised and regulated by the code of information. The second part presents a number of alternative suggestions and definitions of the media system’s code, which both indicate the scope of systems theoretical media research, but also point to some of the limitations in the systems theoretical approach. In the last part, the paper takes a critical look at the systems theoretical code discussion by arguing that a too narrow focus on code definitions is blocking a more productive investigation of the conditions, evolution, and autonomy of the media system.

  18. Eating concerns and media influences in an Irish adolescent context.

    LENUS (Irish Health Repository)

    McNicholas, Fiona

    2012-02-01

    OBJECTIVE: EPICA is the first large-scale Irish study of a school-going population examining the impact of media influences on eating attitudes. METHOD: Students were screened using the EAT-26, EDI-III and a study-specific questionnaire. A sub-sample of parents\\' views was included. RESULTS: Three thousand and thirty-one students (mean age 14.74) and 56 parents enrolled. The majority (71.4%) of adolescents felt adversely affected by media portrayal of body weight and shape, with more than a quarter (25.6%) believing it to be \\'far too thin\\'. A significant correlation between media impact and high EAT scores (chi2 = 450.78, df = 2, p < 0.05) and EDI-III scores (chi2 = 387.51, df = 4, p < 0.05) was demonstrated. Parents also view media portrayal as too thin (94.7%), less than half are adversely affected by it (49.2%) but the majority (71.9%) believe their children to be. CONCLUSION: Media portrayal of body weight and shape is correlated with eating psychopathology and may affect adolescents more than adults. School psycho-educational programmes and media policies are urgently needed to minimise any detrimental effect.

  19. Deference, Denial, and Beyond: A Repertoire Approach to Mass Media and Schooling

    Science.gov (United States)

    Rymes, Betsy

    2011-01-01

    In this article, the author outlines two general research approaches, within the education world, to these mass-mediated formations: "Deference" and "Denial." Researchers who recognize the social practices that give local meaning to mass media formations and ways of speaking do not attempt to recontextualize youth media in their own social…

  20. Mass Media Campaign Improves Cervical Screening across All Socio-Economic Groups

    Science.gov (United States)

    Anderson, Jenny O.; Mullins, Robyn M.; Siahpush, Mohammad; Spittal, Matthew J.; Wakefield, Melanie

    2009-01-01

    Low socio-economic status (SES) has been associated with lower cervical screening rates. Mass media is one known strategy that can increase cervical screening participation. This study sought to determine whether a mass media campaign conducted in Victoria, Australia, in 2005 was effective in encouraging women across all SES groups to screen. Data…

  1. On Question of Interaction of Public Authorities and Mass Media in Modern Political Process

    OpenAIRE

    Kriukov O.; Pakhnin M.

    2018-01-01

    The paper considers the main aspects of public authorities’ interaction with media in the modern political process. The specific features of interaction between public authorities and mass media in the modern political process are determined. A distinction is made between the concepts of “communication media” and “mass media”, the results of which is that the above concepts are not identical.

  2. GOVERNMENTAL MECHANISMS FOR ADMINISTRATION OF MASS MEDIA IN RUSSIA’S NATIONAL REPUBLICS

    OpenAIRE

    Erdem Dagbayev; Nadezda Aydaeva

    2016-01-01

    Th e systems of public administration in the national republics have one signifi cant diff erence when compared with other types of regional subjects (“oblast” or “kray”) in the Russian Federation. Th ese systems have governmental media (state media) founded by public authorities and these media outlets’ assets are in the ownership of these authorities. It gives a certain originality to both the national republics’ and Russia’s administrative practices and mass media functioning. It is common...

  3. Mass media: spaces for leisure or socialization agents in adolescence?

    Directory of Open Access Journals (Sweden)

    Marc Pallarés Piquer

    2013-12-01

    Full Text Available The information and communication technologies are transforming ourways of living and our ways of being related with each other. They condition both the lives of individuals and the occurrence of social phenomena. In the last decade, have become a source of symbolic strategies for the younger sectors of society. The aim of this paper is to analyze the impact that these strategies have on 11 to 14-year-old students; socialization agents are those responsible for transmitting norms, values and behaviourmodels. From a sample of 846 students, who belong to schools situated in different geographical contexts, two variables have been researched into, with a Cronbach’s consistency index of 0,918: the first one analyzes the students’ implication factors, that is to say, the psychoeducational variables produced in their process of personal commitment and in their psychosocial development. The second one determines the organization into a hierarchy of those agents which play a socializing role on these students. Is an  utline of some frames of interaction among individuals and groups that enable new technologies. The results highlight the fact that mass media have took over from families and schools themselves as focal socialization points

  4. Determinism and mass-media portrayals of genetics.

    Science.gov (United States)

    Condit, C M; Ofulue, N; Sheedy, K M

    1998-01-01

    Scholars have expressed concern that the introduction of substantial coverage of "medical genetics" in the mass media during the past 2 decades represents an increase in biological determinism in public discourse. To test this contention, we analyzed the contents of a randomly selected, structured sample of American public newspapers (n=250) and magazines (n=722) published during 1919-95. Three coders, using three measures, all with intercoder reliability >85%, were employed. Results indicate that the introduction of the discourse of medical genetics is correlated with both a statistically significant decrease in the degree to which articles attribute human characteristics to genetic causes (P<.001) and a statistically significant increase in the differentiation of attributions to genetic and other causes among various conditions or outcomes (P<. 016). There has been no statistically significant change in the relative proportions of physical phenomena attributed to genetic causes, but there has been a statistically significant decrease in the number of articles assigning genetic causes to mental (P<.002) and behavioral (P<.000) characteristics. These results suggest that the current discourse of medical genetics is not accurately described as more biologically deterministic than its antecedents. PMID:9529342

  5. Heart disease and gender in mass print media.

    Science.gov (United States)

    Clarke, Juanne

    2010-03-01

    Heart disease is a major cause of death, disease and disability in the developed world for both men and women. Women appear to be under-diagnosed and treated both because they fail to visit the doctor or hospital with relevant symptoms and because doctors tend to dismiss the seriousness of women's symptoms of heart disease. This review examined the way that popular mass print media present the possible association between gender and heart disease. It found that there was: [1] an under-representation of heart disease as a possible concern to women, [2] a dismissing or sensationalization of women's heart disease, [3] a tendency to blame women's complex menopausal bodies for the causes of heart disease, [4] an association of women with the heart disease of their husbands, [5] a linking of heart disease with masculinity and [6] a promotion of the idea of the need for women to fear of heart disease and the necessity of taking cholesterol-lowering drugs. The review concluded with suggestions for further research and for practice. Copyright (c) 2009 Elsevier Ireland Ltd. All rights reserved.

  6. Effect of mass media and Internet on sexual behavior of undergraduates in Osogbo metropolis, Southwestern Nigeria.

    Science.gov (United States)

    Asekun-Olarinmoye, Olusesan S; Asekun-Olarinmoye, Esther O; Adebimpe, Wasiu O; Omisore, Akin G

    2014-01-01

    The influence of media portrayals of sexual attitudes and normative expectations of young people at a critical developmental stage is of public health concern. To examine the role of mass media and Internet utilization in shaping the sexual health attitudes and behaviors of young undergraduates in Osogbo metropolis, Osun State, Nigeria. In a descriptive cross-sectional study, 400 undergraduates were selected using a multistage random sampling technique. Four hundred and fifty pretested, semistructured questionnaires were distributed; of these, 400 were returned properly filled. Data were analyzed using SPSS statistical software version 16. Mean age of respondents ± standard deviation was 23.6±2.99 years. Most were aware of the various forms of mass media (>95%). Most (64.0%) respondents spent 1-5 hours watching television, daily, and most used the Internet often. About 38.3% and 24.2% of respondents used the Internet and radio/television, respectively, as sources of information on sexual issues. Most respondents used the Internet for school assignments (83.0%, n=332), electronic mail (89.0%, n=356), and for accessing sexually explicit materials (74.5%, n=298). Most of the respondents (73.5%) opined that the Internet has a bad influence on youths' sexual behavior, although accessing the Internet for sexual material or movies was acceptable to 25.3% of them. Of the 226 respondents who had ever had sex, 226 (100%), 37 (16.4%), 31 (13.7%), and 10 (4.4%) practiced coitus, oral sex, masturbation, and anal sex, respectively; 122 (54.0%) always used condoms, whereas 90 (40.0%) never used condoms during sexual activity; 33 (14.6%) had had sex with commercial sex workers. Further analysis showed that those who were yet to marry (single) were less likely to be sexually experienced than those who were married (adjusted odds ratio [AOR] =0.075, 95% confidence interval [CI] =0.008-0.679), and those who said accessing the Internet for sexual material is not acceptable to them

  7. A short analysis of quality and performance in the radio segment of Romanian mass-media

    Directory of Open Access Journals (Sweden)

    Daniel Burtic

    2016-03-01

    Full Text Available More than one hundred years ago, once the radio appeared, mass media started to be more pronounced. Mass-media market diversified its offer, and the quality and creativity of economical agents determined a reassert on the competition and performance scale. For our research in mass media field, we distinguish two vital aspects of economic quality and performance: audience and financial results. In this section we will try to follow the evolution of the main players from the Romanian audio-visual market on the radio segment, taking into account these two variables: audience and financial results. Quality and performance in mass-media are two elements desired on one side by massmedia producers: the owners and employees from this field, and on the other side, by mass-media customers: audience and publicity buyers. We analyse the aspects of quality and performance in Romanian media industry in o period of rapid change. The changes are on multiple levels, and the most accentuated regards the consumer’s behaviour, market environment, technological changes and legal regulations. The changes in the consumer behaviour are determined by their perceptiveness towards the digital world. Quality and performance in mass-media are two desired elements, on one side by the mass-media producers: owners and employees in the field, and on the other side by massmedia customers: audience and publicity buyers.

  8. Biblical antecedents of modern Agenda-Setting: religious platforms in lieu of mass media

    Directory of Open Access Journals (Sweden)

    Tsuriel RASHI

    2017-12-01

    Full Text Available Can a primitive society set a public agenda? Are there some advantages for a religious society in setting an agenda? From a critical study of the communicative perspective of the Bible and hermeneutic reading of its texts, it can be said that certain elements in primitive societies succeeded in influencing the political and social agendas. They did so by exploiting specific public assemblies or appearing in crowded places in attempts to impact local and national agendas. This notion is significant because it suggests that in countries that do not have developed communication infrastructures or established religious institutions (e.g., churches, mosques, and synagogues that serve as public arenas, indeed even in seemingly closed religious communities, there may well be attempts to use venues other than mass media to influence the public agenda.

  9. Vectors into the Future of Mass and Interpersonal Communication Research: Big Data, Social Media, and Computational Social Science.

    Science.gov (United States)

    Cappella, Joseph N

    2017-10-01

    Simultaneous developments in big data, social media, and computational social science have set the stage for how we think about and understand interpersonal and mass communication. This article explores some of the ways that these developments generate 4 hypothetical "vectors" - directions - into the next generation of communication research. These vectors include developments in network analysis, modeling interpersonal and social influence, recommendation systems, and the blurring of distinctions between interpersonal and mass audiences through narrowcasting and broadcasting. The methods and research in these arenas are occurring in areas outside the typical boundaries of the communication discipline but engage classic, substantive questions in mass and interpersonal communication.

  10. Understanding Crisis-based Communication on Environmental Protection in China : Mass Media and Individuals

    OpenAIRE

    Huang, Bo; Yabe, Mitsuyasu; Xia, Wei; Zeng, Yinchu; 矢部, 光保

    2010-01-01

    Beijing has been frequently stroked by sandstorms. During the occurrence of sandstorms, related information increased dramatically due to mass media. How did the mass media in China react to the sandstorm crisis? Did the crisis arouse public awareness of environmental protection? Were the majority willing to pay an environmental tax for air quality improvement? In response to these questions, the purpose of this study is to analyze the impacts of a short-term information explosion from mass m...

  11. Crisis communication - selected aspects of mass media communication

    OpenAIRE

    WRÓBLEWSKI DARIUSZ

    2007-01-01

    Целью данной публикации является представление кризисной коммуникации. Из-за обширности и многоаспектности тематики были выбраны только важнейшие (по мнению автора) аспекты кризисной коммуникации, а на самом деле коммуникации со СМИ.The main purpose of this publication is to present crisis communication. The author has chosen major aspects of crisis communication (communication with mass media in fact) because the problem is very spacious and multidimensional....

  12. Mass transfer of nonvolatile organic compounds from porous media

    Science.gov (United States)

    Khachikian, Crist Simon

    This thesis presents data pertaining to the mass transfer of nonvolatile organic compounds from porous media. Physical properties of porous solids, including surface and pore areas, are studied. Information from these studies, along with dissolution data, are used to develop correlations relating the Sherwood Number to the Peclet Number. The contaminant used in this study is naphthalene; the solids used are Moffett Sand (MS), Borden Sand (BS), Lampblack (LB), and Silica Gel (SG). Surface area results indicate that contamination at 0.1% reduces the area of MS and SG by 48 and 37%, respectively, while contamination at 1.0% reduces the area of MS, BS, and SG by 59, 56, and 40%, respectively. Most of the reduction in area originates in the reduction of pore areas and volumes, where the contaminant precipitates. After long-term storage, surface areas did not recover to their original values due to an "irreversible" fraction of naphthalene. Treatment with heat or solvent or both was necessary to completely remove the contamination. For lampblack, treatment at 100°C decreased areas while treatment at 250°C increased them. Treatment at 250°°C probably opened pores while that at 100°C may have blocked more pores by redistributing the tar-like contaminant characteristic of lampblack. Contaminated MS and SG solids are packed in columns through which water is pumped. The effluent began at a relatively high concentration (˜70% of solubility) for both samples. However, SG column concentrations dropped quickly, never achieving steady state while the MS samples declined more gradually towards steady state. The high pore areas of the SG samples are believed to cause this behavior. The steady state portion of the MS dissolution history is used to develop mass transfer correlations. The correlation in this study differs from previous work in two major ways: (1) the exponent on the Pe is three times larger and (2) the limiting Sh is 106 times smaller. These results suggest that

  13. Mass Media and the Debate about Nuclear Power.

    Science.gov (United States)

    Sawyer, Thomas M.

    Many factors contribute to the difficulties the media have in dealing with science, engineering, and technology. These difficulties were pointed up in the media coverage of the March 1979 accident at the Three Mile Island nuclear plant, which reflected confusion and lack of understanding and which combined with other factors (including the movie…

  14. Social Effects of Mass Media Advertising on the Elderly.

    Science.gov (United States)

    Smith, Ruth B.; And Others

    A study examined the effects of media advertising on the elderly to determine whether they use the media to help combat social disengagement, whether they perceived the elderly as positively portrayed in advertising, whether they perceive their role as consumer as declining, whether television advertising reinforced sex roles, and whether the…

  15. Mass Media Portrayals of Suicide: Informing the Australian Policy Debate.

    Science.gov (United States)

    Blood, R. Warwick; Putnis, Peter; Pirkis, Jane

    Research on the news media's reporting on suicide and mental illness is understudied in Australia despite the controversial nature of much coverage and its possible consequences for a variety of audiences. This paper critiques the underlying assumptions of most international research in this area, which follows a media imitation or contagion…

  16. Mass Media and the School: Descartes or McLuhan?

    Science.gov (United States)

    Schaeffer, Pierre

    1980-01-01

    Compares the world of learning with the world of the media, with emphasis on the areas of common interest. Discusses areas of potential cooperation, including local audiovisual centers, adaptation of new media to educational content, computer technology, telematics, and accumulation of audiovisual stock on topics pertinent to education. (DB)

  17. Dysfunctional eating behaviors, anxiety, and depression in Italian boys and girls: the role of mass media

    Directory of Open Access Journals (Sweden)

    Barbara Barcaccia

    2017-10-01

    Full Text Available Objective: Extensive research has implicated identification with characters in mass media in the emergence of disordered eating behavior in adolescents. We explored the possible influence of the models offered by television (TV on adolescents’ body image, body uneasiness, eating-disordered behavior, depression, and anxiety. Methods: Three hundred and one adolescents (aged 14-19 from southern Italy participated. They completed a questionnaire on media exposure and body dissatisfaction, the Eating Disorder Inventory-2, the Body Uneasiness Test, the Beck Depression Inventory, and the State-Trait Anxiety Inventory – Form Y. Results: The main factors contributing to females’ eating-disordered behaviors were their own desires to be similar to TV characters, the amount of reality and entertainment TV they watched, and the discrepancy between their perceptions of their bodies and those of TV characters. Friends’ desire to be similar to TV characters contributed most to depression, anxiety, body uneasiness, and eating disorders for both males and females. Conclusion: Our data confirm that extensive watching of reality and entertainment TV correlates with eating-disordered behavior among females. Moreover, the well-known negative effects of the media on adolescents’ eating-disordered behaviors may also be indirectly transmitted by friends who share identification with TV characters.

  18. Dysfunctional eating behaviors, anxiety, and depression in Italian boys and girls: the role of mass media.

    Science.gov (United States)

    Barcaccia, Barbara; Balestrini, Viviana; Saliani, Angelo M; Baiocco, Roberto; Mancini, Francesco; Schneider, Barry H

    2018-01-01

    Extensive research has implicated identification with characters in mass media in the emergence of disordered eating behavior in adolescents. We explored the possible influence of the models offered by television (TV) on adolescents' body image, body uneasiness, eating-disordered behavior, depression, and anxiety. Three hundred and one adolescents (aged 14-19) from southern Italy participated. They completed a questionnaire on media exposure and body dissatisfaction, the Eating Disorder Inventory-2, the Body Uneasiness Test, the Beck Depression Inventory, and the State-Trait Anxiety Inventory - Form Y. The main factors contributing to females' eating-disordered behaviors were their own desires to be similar to TV characters, the amount of reality and entertainment TV they watched, and the discrepancy between their perceptions of their bodies and those of TV characters. Friends' desire to be similar to TV characters contributed most to depression, anxiety, body uneasiness, and eating disorders for both males and females. Our data confirm that extensive watching of reality and entertainment TV correlates with eating-disordered behavior among females. Moreover, the well-known negative effects of the media on adolescents' eating-disordered behaviors may also be indirectly transmitted by friends who share identification with TV characters.

  19. Educating women for HIV prevention: does exposure to mass media make them more knowledgeable?

    Science.gov (United States)

    Jesmin, Syeda S; Chaudhuri, Sanjukta; Abdullah, Shahnaz

    2013-01-01

    Mass media is an important vehicle for health promotion in developing countries. In Bangladesh multiple media campaigns are being carried out to educate people about HIV/AIDS. We examined the extent of HIV/AIDS knowledge and the association of exposure to mass media among women in Bangladesh. The Bangladesh Demographic and Health Survey (BDHS) provides data for this article. We found that media exposure (combined index of television, radio, and newspaper) was a highly significant predictor of women's knowledge about HIV and AIDS. Other significant predictors of HIV knowledge include women's education, age, employment, and urban residence.

  20. Using mass media campaigns to reduce youth tobacco use: a review.

    Science.gov (United States)

    Allen, Jane Appleyard; Duke, Jennifer C; Davis, Kevin C; Kim, Annice E; Nonnemaker, James M; Farrelly, Matthew C

    2015-01-01

    This review synthesizes the published literature on using mass media campaigns to reduce youth tobacco use, with particular focus on effects within population subgroups and the relative effectiveness of campaign characteristics. A search of PubMed and PsycINFO conducted in March of 2014 yielded 397 studies with 34 suitable for inclusion. Included were quantitative studies that evaluate an antitobacco media campaign intended to influence youth cognitions or behavior or explore the relative effectiveness of campaign characteristics among youth. An automated search and assessment of suitability for inclusion was done. Study outcomes were compared and synthesized. Antitobacco media campaigns can be effective across racial/ethnic populations, although the size of the campaign effect may differ by race/ethnicity. Evidence is insufficient to determine whether campaign outcomes differ by socioeconomic status (SES) and population density. Youth are more likely to recall and think about advertising that includes personal testimonials; a surprising narrative; and intense images, sound, and editing. Evidence in support of using a health consequences message theme is mixed; an industry manipulation theme may be effective in combination with a health consequences message. Research is insufficient to determine whether advertising with a secondhand smoke or social norms theme influences youth tobacco use. Our recommendation is to develop antitobacco campaigns designed to reach all at-risk youth, which can be effective across racial/ethnic populations. Research priorities include assessing campaign influence among lower SES and rural youth, disentangling the effects of message characteristics, and assessing the degree to which this body of evidence may have changed as a result of changes in youth culture and communication technology.

  1. Multi-criteria media mix decision model for advertising multiple product with segment specific and mass media

    Directory of Open Access Journals (Sweden)

    Sugandha Aggarwal

    2014-12-01

    Full Text Available Judicious media planning decisions are crucial for successful advertising of products. Media planners extensively use mathematical models supplemented with market research and expert opinion to devise the media plans. Media planning models discussed in the literature largely focus on single products with limited studies related to the multi-product media planning. In this paper we propose a media planning model to allocate limited advertising budget among multiple products advertised in a segmented market and determine the number of advertisements to be given in different media. The proposed model is formulated considering both segment specific and mass media vehicles to maximize the total advertising reach for each product. The model also incorporates the cross product effect of advertising of one product on the other. The proposed formulation is a multi-objective linear integer programming model and interactive linear integer goal programming is discussed to solve the model. A real life case study is presented to illustrate the application of the proposed model.

  2. An assessment of transportation issues under exceptional conditions : the case of the mass media and the Northridge Earthquake

    Science.gov (United States)

    1998-05-01

    This study explores how the mass media covered transportation issues following the 1994 Northridge earthquake. The mass media were a vital channel for travel information, and they provided considerable information to the public about the safety of tr...

  3. Effect of mass media and Internet on sexual behavior of undergraduates in Osogbo metropolis, Southwestern Nigeria

    Directory of Open Access Journals (Sweden)

    Asekun-Olarinmoye OS

    2014-01-01

    Full Text Available Olusesan S Asekun-Olarinmoye,1 Esther O Asekun-Olarinmoye,2 Wasiu O Adebimpe,2 Akin G Omisore21Department of Mass Communication, Babcock Business School, Babcock University, Ilisan-Remo, Ogun State, Nigeria; 2Department of Community Medicine, Faculty of Clinical Sciences, College of Health Sciences, Osun State University, Osogbo, Osun State, NigeriaIntroduction: The influence of media portrayals of sexual attitudes and normative expectations of young people at a critical developmental stage is of public health concern.Objectives: To examine the role of mass media and Internet utilization in shaping the sexual health attitudes and behaviors of young undergraduates in Osogbo metropolis, Osun State, Nigeria.Materials and methods: In a descriptive cross-sectional study, 400 undergraduates were selected using a multistage random sampling technique. Four hundred and fifty pretested, semistructured questionnaires were distributed; of these, 400 were returned properly filled. Data were analyzed using SPSS statistical software version 16.Results: Mean age of respondents ± standard deviation was 23.6±2.99 years. Most were aware of the various forms of mass media (>95%. Most (64.0% respondents spent 1–5 hours watching television, daily, and most used the Internet often. About 38.3% and 24.2% of respondents used the Internet and radio/television, respectively, as sources of information on sexual issues. Most respondents used the Internet for school assignments (83.0%, n=332, electronic mail (89.0%, n=356, and for accessing sexually explicit materials (74.5%, n=298. Most of the respondents (73.5% opined that the Internet has a bad influence on youths' sexual behavior, although accessing the Internet for sexual material or movies was acceptable to 25.3% of them. Of the 226 respondents who had ever had sex, 226 (100%, 37 (16.4%, 31 (13.7%, and 10 (4.4% practiced coitus, oral sex, masturbation, and anal sex, respectively; 122 (54.0% always used condoms

  4. Social Communication between Traditional and the New Mass-Media

    Directory of Open Access Journals (Sweden)

    Andreea-Maria Tîrziu

    2014-05-01

    Full Text Available The means of communication, from the most simple and natural ones – such as gestures and voice, to the most complex and developed ones – such as the new electronic media, have constantly brought changes to the society, their own transformation being due to the social environment that generated them. Nowadays, the new media – being in a rapid development unprecedented in the past – is giving new insights of communication and learning to the younger generations which, unlike those formed by elder people, manage to quickly assimilate the changes that occur. The purpose of this article is to provide a framework for public institutions for a better interaction with citizens. It shows the literature that focuses on social media statistics. At the end of our study, it is necessary to refer again to the needs of the organizations in which social communication has its origins, to exit the logic of politics and the media and to completely redefine the relationship between them and the social communication itself. We have treated the terms of the relationship between media and social communication, but it is the case to reiterate the importance of this point. In this context, we have identified the social nature still in embryo of a new relationship between media and educational sector; the more fragile the more difficult it is to overcome the stereotype of the “recreational” media.

  5. A model for cross-cultural reciprocal interactions through mass media.

    Science.gov (United States)

    González-Avella, Juan Carlos; Cosenza, Mario G; San Miguel, Maxi

    2012-01-01

    We investigate the problem of cross-cultural interactions through mass media in a model where two populations of social agents, each with its own internal dynamics, get information about each other through reciprocal global interactions. As the agent dynamics, we employ Axelrod's model for social influence. The global interaction fields correspond to the statistical mode of the states of the agents and represent mass media messages on the cultural trend originating in each population. Several phases are found in the collective behavior of either population depending on parameter values: two homogeneous phases, one having the state of the global field acting on that population, and the other consisting of a state different from that reached by the applied global field; and a disordered phase. In addition, the system displays nontrivial effects: (i) the emergence of a largest minority group of appreciable size sharing a state different from that of the applied global field; (ii) the appearance of localized ordered states for some values of parameters when the entire system is observed, consisting of one population in a homogeneous state and the other in a disordered state. This last situation can be considered as a social analogue to a chimera state arising in globally coupled populations of oscillators.

  6. The Influence of advertising media on brand awareness

    Directory of Open Access Journals (Sweden)

    Ivana S. Domazet

    2017-10-01

    Full Text Available In modern business conditions, the company sends its promotional message through various instruments of promotion, and therefore the different media. One of the instruments of promotion is economic propaganda (advertising, which uses a number of media such as television, radio, newspapers, billboards, Internet and others. By using various media, the company affects the consumer awareness of the brand, spreads information about themselves and the brand, educates consumers, creates a brand image and the like. The aim of this study is to investigate the influence of different media of advertising on consumer awareness of the brand, as well as to investigate that influence in the context of socio-demographic characteristics of respondents. The methods used in the work are historical and research (field and online methods and include a total of 690 respondents from Serbia in the period February-April 2017. For data analysis, we used the independent-samples t-test and the Spearman’s rank correlation coefficient. The results showed that television has the strongest impact on brand awareness. The Internet and billboards follow, while the weakest effect is that of newspapers and radio. Results show that in the context of gender, age, education and income of respondents, there are reasons to analyze the impact of television, radio, newspapers, billboards and the Internet to consumer awareness of the brand in a different manner. The contribution of the thesis is also reflected in the fact that, on the basis of the obtained results, the authors give recommendations, when it comes to perception and brand awareness, on the media that are an adequate promotional instrument for a particular segment of consumers.

  7. NEW COMMUNICATION MEANS AND THE ECONOMIC CHALLENGES BROUGHT IN MASS-MEDIA

    Directory of Open Access Journals (Sweden)

    Daniel BURTIC

    2014-12-01

    Full Text Available Analogic technology, the old ways of production, distribution, consume and economic fundaments of the mass-media industry are left behind by the new demands and requirements of the creative economy in the digitalization context of the mass-media system. In fact, not only mass-media goes through this transformation, but the whole society. The implications of the digital era are far long to be over and they will affect all mass-media segments: written press, audiovisual, on-line press and social media. The economic aspects, as well as the technical ones, editorial, distribution and final consumers aspects, all will be different from what we experienced in media industry until digitalization. The question is, are we ready to enter into a new economy: the digital economy? Are we ready to enter into a new culture: the digital culture? We entered in the smart world, but do we understand what is happening? The editorial teams that experience a fundamental change of thinking, will be able to overcome this times challenges? These are some of the questions that bothered us along this research. We tried to block in the logic of the system with the new varieties and variables determined by the digital era in order to understand it. We tried to discover the elements whereby mass-media industry and economy can profit more of the digitalization advantages. We tried to find economic solutions for the negative consequences produced in the process of media industry digitalization to be attenuated.

  8. The mass media and nuclear energy in the US

    International Nuclear Information System (INIS)

    Roche, C.

    1994-01-01

    The role of the US media in informing the public about benefits of nuclear industry is discussed. Usually the media in USA is biased against nuclear energy and works on the side of anti-nuclear groups. The tendency of reporters to mistrust government and industry experts, and to trust 'environmental groups' poses a particular problem for the US nuclear industry. One of the challenges of nuclear industry is to convince the media that anti-nuclear groups are not acting in the public interest, but in self-interest too. The scientists who communicate with the media must help reporters to understand technology, but to do that, they must understand reporter's needs. Those include a quick response to requests for information, spokespersons who speak clearly and understandably, in human terms, and candor and honesty in all of the information they provide. (I.P.)

  9. 14 The Mass Media and the Problem of Understanding Legal ...

    African Journals Online (AJOL)

    User

    legal terminologies even though some are archaic or old fashioned in some ways as to .... BBC, VOA, and VON); documentary films, electronic information media, and other ..... and regulations for easy comprehension by the reading public.

  10. Indirect Marketing through Influencers on Social Media : Comparing Faceebok paid advertisement services to advertisement by influencers on social media

    OpenAIRE

    Abdallah, Magdy

    2015-01-01

    Social media platforms are an increasingly popular advertising medium, because ofthe opportunities for targeted advertising they provide, but there are also opportunitiesto pay prominent content generators, known as influencers, to publicize brands.This thesis focuses on a case study with Truecaller, a Swedish mobile applicationcompany, advertising in Egypt through a sarcasm page on Facebook. Sarcasm isa very common trait in the everyday life in Egypt and Truecaller is an establishedbrand in ...

  11. Social Communication between Traditional and the New Mass-Media

    OpenAIRE

    Andreea-Maria Tîrziu; Cătălin I. Vrabie

    2014-01-01

    The means of communication, from the most simple and natural ones – such as gestures and voice, to the most complex and developed ones – such as the new electronic media, have constantly brought changes to the society, their own transformation being due to the social environment that generated them. Nowadays, the new media – being in a rapid development unprecedented in the past – is giving new insights of communication and learning to the younger generations which, unlike those f...

  12. Physical Activity Mass Media Campaigns and Their Evaluation: A Systematic Review of the Literature 2003-2010

    Science.gov (United States)

    Leavy, Justine E.; Bull, Fiona C.; Rosenberg, Michael; Bauman, Adrian

    2011-01-01

    Internationally, mass media campaigns to promote regular moderate-intensity physical activity have increased recently. Evidence of mass media campaign effectiveness exists in other health areas, however the evidence for physical activity is limited. The purpose was to systematically review the literature on physical activity mass media campaigns,…

  13. Mass Media and Religious Culture of the Audiences; Suggesting a Useful Approach to Media Productions for Children

    Directory of Open Access Journals (Sweden)

    Nasser Bahonar

    2008-10-01

    Full Text Available The religious program of mass media exclusively produced for children have had a significant growth in recent years. The artistic expression of stories related to the life of the great prophets and to the history of Islam as well as taking advantage of theatrical literature in religious occasions can herald successes in this neglected field. But, what is questionable in national religious policies in that why who are involved in the religious education of children whether in traditional media (family, mosques, religious communities, etc or in modern media (textbooks, press, radio and television do not follow an integrated and coherent policy based on a proved theoretical view of religious communications. In fact, this question results from the same old opposition between audience-oriented and media-oriented approaches in communications as well as the opposition between cognitivism and other approaches in psychology. The findings of the field of study conducted by the author along with psychological achievements of cognitivism in human communications and cultural audience-oriented approaches, especially reception theory in mass communications can solve some existing difficulties in the formulation of religious messages. Drawing upon the above mentioned theoretical schools, this article tries to introduce a useful approach to producing religious programs for children and describes the main tasks of mass media in this field accordingly.

  14. Science Teachers' Use of Mass Media to Address Socio-Scientific and Sustainability Issues

    Science.gov (United States)

    Klosterman, Michelle L.; Sadler, Troy D.; Brown, Julie

    2012-01-01

    The currency, relevancy and changing nature of science makes it a natural topic of focus for mass media outlets. Science teachers and students can capitalize on this wealth of scientific information to explore socio-scientific and sustainability issues; however, without a lens on how those media are created and how representations of science are…

  15. The Role of the Mass Media in the Nigerian Electoral Process ...

    African Journals Online (AJOL)

    This paper focuses generally on the role of the mass media in Nigerian electoral process as it pertains to overall development of Nigeria. The background is the recognition of the central role of the media in political and social affairs as a natural outcome of its unlimited communicative strength and outreach. The statement of ...

  16. Utilising the Mass Media for the Promotion of Religious Activities in ...

    African Journals Online (AJOL)

    Utilising the Mass Media for the Promotion of Religious Activities in Nigeria. ... The media have the ability to communicate religious messages that will enable ... to promote moral attitudes in our people, which will in turn, lead to development in ...

  17. Educational Leadership in the Era of Mass Media: State, Consequences and Repercussions

    Science.gov (United States)

    Gavish, Tali; Oplatka, Izhar

    2012-01-01

    This article examines the consequences of the relationships between school head teachers and mass media on various aspects of their role: emotional-personal, behavioural-managerial and perception. It also examines the sociocultural experience in which these head teacher-media interactions take place, that is, the adjustment of the school system,…

  18. Evaluation of the national tobacco control mass media campaign in China

    Directory of Open Access Journals (Sweden)

    Xuezheng Jin

    2018-03-01

    The mass media campaign reinforced people's knowledge and attitudes about harmful health effects of smoking and SHS exposure, increased people's desire to quit, and improved people's support for smoking bans in public places.

  19. The role of mass media in disease outbreak reporting in the United ...

    African Journals Online (AJOL)

    Tanzania Journal of Health Research ... Emerging infectious diseases and the growth of information communication technology have produced ... An analysis of disease outbreak information and reporting by the Tanzanian mass media was ...

  20. The mass media and nuclear energy in the U.S

    International Nuclear Information System (INIS)

    Roche, C.

    1994-01-01

    The author discusses some problems of mass media of the United States connected with covering issues of nuclear power development, and makes some recommendations to improve the situation in this field

  1. FEFLOW finite element modeling of flow, mass and heat transport in porous and fractured media

    CERN Document Server

    Diersch, Hans-Jörg G

    2013-01-01

    Placing advanced theoretical and numerical methods in the hands of modeling practitioners and scientists, this book explores the FEFLOW system for solving flow, mass and heat transport processes in porous and fractured media. Offers applications and exercises.

  2. Perceived media influence on behaviour of food products' consumers

    Directory of Open Access Journals (Sweden)

    Đokić Ines

    2017-01-01

    Full Text Available In modern business conditions, it is possible to identify a number of manners for company's communication with current customers and prospects. That is the reason for marketers to prioritize the requirements of finding an adequate mix of integrated marketing communications instruments, defining their roles and the extent to which they should be implemented, as well as their mutual coordination and synergetic effects. Company can use different media and, by their combination and integration, send a clear and consistent promotional message to customers. In this paper, the authors analyse the perceived impact of the media and their combination on consumers' attitudes towards food products and their intention to buy food products, as well as whether there are differences when it comes to these influences among consumers with different socio-demographic characteristics.

  3. Transparency and accountability in mass media campaigns about organ donation: a response to Morgan and Feeley.

    Science.gov (United States)

    Rady, Mohamed Y; McGregor, Joan L; Verheijde, Joseph L

    2013-11-01

    We respond to Morgan and Feeley's critique on our article "Mass Media in Organ Donation: Managing Conflicting Messages and Interests." We noted that Morgan and Feeley agree with the position that the primary aims of media campaigns are: "to educate the general public about organ donation process" and "help individuals make informed decisions" about organ donation. For those reasons, the educational messages in media campaigns should not be restricted to "information from pilot work or focus groups" but should include evidence-based facts resulting from a comprehensive literature research. We consider the controversial aspects about organ donation to be relevant, if not necessary, educational materials that must be disclosed in media campaigns to comply with the legal and moral requirements of informed consent. With that perspective in mind, we address the validity of Morgan and Feeley's claim that media campaigns have no need for informing the public about the controversial nature of death determination in organ donation. Scientific evidence has proven that the criteria for death determination are inconsistent with the Uniform Determination of Death Act and therefore potentially harmful to donors. The decision by campaign designers to use the statutory definition of death without disclosing the current controversies surrounding that definition does not contribute to improved informed decision making. We argue that if Morgan and Feeley accept the important role of media campaigns to enhance informed decision making, then critical controversies should be disclosed. In support of that premise, we will outline: (1) the wide-spread scientific challenges to brain death as a concept of death; (2) the influence of the donor registry and team-huddling on the medical care of potential donors; (3) the use of authorization rather than informed consent for donor registration; (4) the contemporary religious controversy; and (5) the effects of training desk clerks as organ

  4. The mass media destabilizes the cultural homogenous regime in Axelrod's model

    Energy Technology Data Exchange (ETDEWEB)

    Peres, Lucas R; Fontanari, Jose F [Instituto de Fisica de Sao Carlos, Universidade de Sao Paulo, Caixa Postal 369, 13560-970 Sao Carlos SP (Brazil)

    2010-02-05

    An important feature of Axelrod's model for culture dissemination or social influence is the emergence of many multicultural absorbing states, despite the fact that the local rules that specify the agents interactions are explicitly designed to decrease the cultural differences between agents. Here we re-examine the problem of introducing an external, global interaction-the mass media-in the rules of Axelrod's model: in addition to their nearest neighbors, each agent has a certain probability p to interact with a virtual neighbor whose cultural features are fixed from the outset. Most surprisingly, this apparently homogenizing effect actually increases the cultural diversity of the population. We show that, contrary to previous claims in the literature, even a vanishingly small value of p is sufficient to destabilize the homogeneous regime for very large lattice sizes.

  5. The mass media destabilizes the cultural homogenous regime in Axelrod's model

    International Nuclear Information System (INIS)

    Peres, Lucas R; Fontanari, Jose F

    2010-01-01

    An important feature of Axelrod's model for culture dissemination or social influence is the emergence of many multicultural absorbing states, despite the fact that the local rules that specify the agents interactions are explicitly designed to decrease the cultural differences between agents. Here we re-examine the problem of introducing an external, global interaction-the mass media-in the rules of Axelrod's model: in addition to their nearest neighbors, each agent has a certain probability p to interact with a virtual neighbor whose cultural features are fixed from the outset. Most surprisingly, this apparently homogenizing effect actually increases the cultural diversity of the population. We show that, contrary to previous claims in the literature, even a vanishingly small value of p is sufficient to destabilize the homogeneous regime for very large lattice sizes.

  6. Russian and Brazil media systems at the modern stage of mass communication

    Directory of Open Access Journals (Sweden)

    Filippova Viktoria Alexandrovna

    2015-03-01

    Full Text Available The article describes the main characteristics of modern mass communication and media systems in Russia and Brazil. The so-called first-level media - are of elite character, aimed at the ruling classes. They are strengthening their position in the global space and almost are blurring geographical and cultural boundaries. Media audience of the second level is national, they usually focus on the middle and lower segment of the audience, if to divide it by income, education and culture. Informatization and digitalization of media lead to the formation of hybrid media systems, where there is a growing role of new media, in particular, social networks and Twitter. It is important to emphasize that the nature of the social, spiritual and cultural changes caused by informatization, depends not only on information technology, but also on the social conditions of the socioeconomic system where the implemented processes of mass communication are realized. The paper discusses the factors that determine the possibility of functioning of media systems at the present stage: the willingness of the reader to consume information and pay for it by the example of Russia and Brazil, describes the processes of globalization, information technology and digitalization of society and the media. It is presented media preferences and trust in the media in Russia and Brazil in the XXI century, as well as the main indicators of the advertising market in these countries.

  7. The Era of Global Disputes and Mass Media Distortions. Dialogue on Recognition, Justice and Democracy

    Czech Academy of Sciences Publication Activity Database

    Bittar, E.; Hrubec, Marek

    2017-01-01

    Roč. 8, č. 2 (2017), s. 146-154 ISSN 1338-130X Grant - others:AV ČR(CZ) StrategieAV21/15 Program:StrategieAV Institutional support: RVO:67985955 Keywords : global conflicts * international law * justice * mass media * recognition * democracy Subject RIV: AA - Philosophy ; Religion OBOR OECD: Political science https://www.communicationtoday.sk/era-global-disputes-mass-media-distortions-dialogue-recognition-justice-democracy-interview-marek-hrubec/

  8. Mass media as an effective tool for prevention of sociopsychological factors in the development of terrorism

    OpenAIRE

    Zinchenko, Yuri

    2009-01-01

    Recently mass media play crucial role in social counterterrorism activity. The article is devoted to analysis of possibilities of mass media in prevention of the development of terrorism. Socio-psychological factors of development of terrorism, including concept of “contributing events” as well as hypothesis “frustration-aggression” are studied. The psychological component of terrorism in three major attitudes is considered in the article: psychology of terrorism, psychology of counteraction ...

  9. Communication & Mass Media Complete. Guía básica

    OpenAIRE

    Biblioteca de la Universidad de Málaga

    2016-01-01

    Communication & Mass Media Complete (CMMC) es una de las bases de datos mas completa en lo que a ciencias sociales y humanidades se refiere, dando cobertura a más de 850 títulos, la gran mayoría a texto completo. Surge de la fusión de la base de datos CommSearch y Mass Media Articles Index.

  10. Use of mass-media and active involvement in a national dental health campaign in Scotland

    DEFF Research Database (Denmark)

    Schou, L

    1987-01-01

    This paper describes the evaluation of a Dental Health Mass-Media Campaign directed at 5-7-yr-old children and their mothers. It aimed at increasing knowledge and awareness of dental health by making use of three different components: inserts in women's magazines; television commercial; material...... that future national health education campaigns combine the mass-media approach to increase health awareness with active involvement activities to stimulate behavioural changes....

  11. The macro-environment for liquid biofuels in the US mass media, science and government

    OpenAIRE

    Wubben, E.F.M.; Talamini, E.; Dewes, H.

    2010-01-01

    The purpose of this study is to investigate under which dimensions the macro-environment for liquid biofuels has been structured during time, respectively by science, mass media, and government in Germany, and how these three social expressions related to each other. Research was carried out on German official government documents, mass media news, and scientific papers on the topic ‘liquid biofuels’. Text Mining was used to extract knowledge from their content. The results indicate that in c...

  12. The macro-environment for liquid biofuels in the German science, mass, media and government

    OpenAIRE

    Talamini, E.; Wubben, E.F.M.; Dewes, H.

    2010-01-01

    The purpose of this study is to investigate under which dimensions the macro-environment for liquid biofuels has been structured during time, respectively by science, mass media, and government in Germany, and how these three social expressions related to each other. Research was carried out on German official government documents, mass media news, and scientific papers on the topic 'liquid biofuels'. Text Mining was used to extract knowledge from their content. The results indicate that in c...

  13. Social and Contextual Influences on Mental Health Following an Episode of Mass Violence.

    Science.gov (United States)

    Felix, Erika D; Moore, Stephanie A; Meskunas, Haley; Terzieva, Antoniya

    2017-11-01

    Few studies explore how the recovery context following an episode of mass violence affects posttragedy mental health (MH), despite clear implications for developing posttrauma supports. Following a mass murder, this prospective, longitudinal study examined how reactions to media coverage, family reactions, and disappointment in social support influenced posttragedy MH (posttraumatic stress, depression, anxiety), above and beyond the influence of pretragedy MH, pretragedy victimization, and objective exposure. University students who participated in a study of college adjustment prior to the mass murder ( n = 593) were recontacted and provided information on their posttragedy life ( n = 142). Students ( n = 84) also responded to open-ended questions about what was the most stressful part of the tragedy and psychological effects of the mass murder. After accounting for pretragedy victimization and MH, and objective exposure to events, hierarchical regression analyses indicated that distress related to media coverage and stronger family reactions contributed to higher levels of posttraumatic stress symptoms and anxiety, but not depression. Disappointment with social support was not significantly related to posttragedy MH. Common themes in student comments include grief, feeling vulnerable/unsafe, concern for the impact on others, stress related to media coverage, proximity to the events, changes in psychosocial adjustment, and returning to daily life. Results suggest that negative reactions to media coverage and family reactions that are overprotective or distressing negatively affect survivors' MH, beyond their objective exposure to the violence, pretragedy MH, and pretragedy victimization.

  14. Nuclear power debate - scientists, mass media and the public

    International Nuclear Information System (INIS)

    Rothman, S.; Lichter, S.R.

    1983-01-01

    A poll among the members of the American Men and Women of Science has shown that the majority of scientists are for nuclear energy. The controversial results of polls in the general public are believed to be due to the distortion effects of the press and media. The biased information role of the communication media might be the result of the prejudiced publicity behavior of antinuclear scientists. A more significant role, however, has been played by the science journalists whose scepticism toward nuclear power is reflected in the public opinion. There seems to be a lack in the communication chain connecting the layman public with the science community. (R.P.)

  15. Reduction of Perceived Social Distance as an Explanation for Media's Influence on Personal Risk Perceptions: A Test of the Risk Convergence Model

    Science.gov (United States)

    So, Jiyeon; Nabi, Robin

    2013-01-01

    The risk convergence model proposes reduction of perceived social distance to a mediated personality as a mechanism through which the mass media can influence audiences' personal risk perceptions. As an initial test of the model, this study examined whether 5 audience variables known to facilitate media effects on personal risk…

  16. Rainfall influence on styles of mass movement

    Science.gov (United States)

    Anderson, S. P.; Rengers, F. K.; Foster, M. A.; Winchell, E. W.; Anderson, R. S.

    2017-12-01

    Precipitation characteristics influence whether hillslope materials move in rain-splash driven hops, shallow landslides, or in deep-seated failures. While one might expect a particular style of slope failure to dominate in a region, we report on multiple distinctive mass movements on a single ridge, each associated with different weather events. This suggests that understanding climate regulation of denudation rates and hillslope morphology requires quantifying both triggering hydro-climates, and the corresponding hillslope response to the full spectrum of events. We explore these connections on Dakota Ridge, a hogback at the eastern margin of the Colorado Front Range. The dipslope of Dakota Ridge has generated slumps, debris flows, and an earthflow over the last 4 years; Pleistocene-era deep-seated landslides are also evident. We document mass-movements along a 1 km long segment of Dakota Ridge. Weeklong precipitation and flooding in September 2013 produced slumps, each of which displaced 50-100 m3 of mobile regolith several meters downslope, and some of which triggered shallow, relatively non-erosive debris flows. By contrast, a similar precipitation total over the month of May 2015 mobilized an earthflow. The 10 m wide earthflow displaced mobile regolith downslope as much as 10 m over its 150 m length. These recent landslides are dwarfed by a 400 m wide deep-seated landslide that controls slope morphology from ridge crest to toe. Exposure ages (10Be) suggest a late-Pleistocene age for this feature. Although the September 2013 storm produced record-setting rainfall totals at daily, monthly and annual timescales (e.g., annual exceedance probability of <1/1000 for daily totals), the failures from that event, while numerous, were the smallest of all the landslides in the study area. These observations raise the question: what hydro-climatic conditions produce deep-seated, bedrock involved slope failures? Recent storms suggest that within mobile regolith, individual

  17. Perception of the role of mass media in environmental conservation ...

    African Journals Online (AJOL)

    It is recommended that media houses should improve upon their information unit to complement their role. Government should implement policies on environmental conservation and offenders must be punished. NGO's should be more involved and encouraged to assist in environmental. [JEXT Vol.2(1) 2001: 95-101] ...

  18. Mass transport in fracture media: impact of the random function model assumed for fractures conductivity

    International Nuclear Information System (INIS)

    Capilla, J. E.; Rodrigo, J.; Gomez Hernandez, J. J.

    2003-01-01

    Characterizing the uncertainty of flow and mass transport models requires the definition of stochastic models to describe hydrodynamic parameters. Porosity and hydraulic conductivity (K) are two of these parameters that exhibit a high degree of spatial variability. K is usually the parameter whose variability influence to a more extended degree solutes movement. In fracture media, it is critical to properly characterize K in the most altered zones where flow and solutes migration tends to be concentrated. However, K measurements use to be scarce and sparse. This fact calls to consider stochastic models that allow quantifying the uncertainty of flow and mass transport predictions. This paper presents a convective transport problem solved in a 3D block of fractured crystalline rock. the case study is defined based on data from a real geological formation. As the scarcity of K data in fractures does not allow supporting classical multi Gaussian assumptions for K in fractures, the non multi Gaussian hypothesis has been explored, comparing mass transport results for alternative Gaussian and non-Gaussian assumptions. The latter hypothesis allows reproducing high spatial connectivity for extreme values of K. This feature is present in nature, might lead to reproduce faster solute pathways, and therefore should be modeled in order to obtain reasonably safe prediction of contaminants migration in a geological formation. The results obtained for the two alternative hypotheses show a remarkable impact of the K random function model in solutes movement. (Author) 9 refs

  19. Exploring adolescent views of body image: the influence of media.

    Science.gov (United States)

    Spurr, Shelley; Berry, Lois; Walker, Keith

    2013-01-01

    The purpose of this article is to present findings from two parallel qualitative studies that used focus groups to explore adolescent views of psychological wellness and healthy bodies. Nine focus groups were held with 46 adolescents aged 16-19 years from two Mid-Western Canadian high schools. Both studies were designed with an interpretive humanist perspective and then a 6-step thematic approach was used to analyze the data. Common themes emerging in the focus group discussions in both studies included the negative impact of media on adolescent body image and pressure to conform to the Western views of physical appearance. These findings illustrate the need for nurses to understand the influence of the media on adolescents' views of their body image and to incorporate protocols for assessment, education, and counseling of adolescents on the healthy usage of media into their pediatric clinical practice. Through consistent participation in the development and implementation of health policies, nurses play a critical role in supporting adolescents to develop healthy views of body image.

  20. INTRODUCTION: Theoretical Models as Mass Media Practice: Perspectives from the West

    DEFF Research Database (Denmark)

    Thomsen, Line

    2007-01-01

    What is journalism? How does it exist and why? How does journalism define itself and in what ways can we make use of looking theoretically at the practice of it? These were the central themes of our workshop; Theoretical Models as Mass Media Practice held at the ‘Minding the Gap’ conference...... an exceptional framework for understanding the workings of mass media while helping the press reflect over these workings too. In a time of change for the journalistic profession, when media convergence is growing; the media is marked by deregulation and fewer journalists are being asked to do more...... at Reuters Institute in May 2007, from which this collection of papers has been selected. As with the other workshops during the conference, the majority of our panellists were themselves once media practitioners. It is my opinion that this background and inside knowledge of the field in itself can provide...

  1. Media Construction of Gender: Framing Analysis of Rape Cases in the Mass Media

    Directory of Open Access Journals (Sweden)

    Ali Imron

    2013-02-01

    Full Text Available Construction of the printed media which tends to dramatize and blow up the reporting of rape cases has in fact discredited the rape victim, resulting in gender bias. This is due to the fact that media present the news content concerning on the victim and the perpetrator in imbalanced reporting, in that the victims are scrutinized from diverse facets. This paper analyze the coverage of printed media in rape cases by means of framing analysis. The result shows that printed media coverage generally goes beyond the rape case itself as the victim’s identity and images of the incident are also revealed. The using of visual image (victim’s image is probably aimed to present an overview on the fact or the truth from the media viewpoint. This presentation, however, obscures the differences between factual and fictional reality and this might lead to different interpretation on the readers’ side. Furthermore, inappropriate reporting might become the society’s reference concerning on the modus operandi, in that the society learn or imitate the aspects they once did not know of. Visual image will create a second rape by the media toward the victim, in addition to the stereotyping developed in public, which often brings out psychological impact to the victim and the family. This is called the third rape.

  2. The Performativity of “Media Logic” in the Mass Mediation of Science

    DEFF Research Database (Denmark)

    Plesner, Ursula

    2012-01-01

    Studies of the use of research-based expertise in the mass media often demonstrate how experts are used to confirm journalists’ angles on particular stories or how research-based knowledge claims are twisted. Both among practitioners and science communication scholars, such practices are often...... explained with reference to a pervasive “media logic.” “Media logic” is constructed as governing choices and interactions of researchers and journalists. This article critically examines the extensive use of the term “media logic” to explain choices, changes or content in media production, and presents...... Actor-Network-Theory as an approach that invites us to ask what takes place in practice without resorting to such generalizing explanatory devices. The article argues that a quick jump to “media logic” as an explanation may imply that we forget its contingency and ignore what actually takes place...

  3. Reaching "an audience that you would never dream of speaking to": influential public health researchers' views on the role of news media in influencing policy and public understanding.

    Science.gov (United States)

    Chapman, Simon; Haynes, Abby; Derrick, Gemma; Sturk, Heidi; Hall, Wayne D; St George, Alexis

    2014-01-01

    While governments and academic institutions urge researchers to engage with news media, traditional academic values of public disengagement have inhibited many from giving high priority to media activity. In this interview-based study, the authors report on the views about news media engagement and strategies used by 36 peer-voted leading Australian public health researchers in 6 fields. The authors consider their views about the role and importance of media in influencing policy, their reflections on effective or ineffective media communicators, and strategies used by these researchers about how to best retain their credibility and influence while engaging with the news media. A willingness and capacity to engage with the mass media was seen as an essential attribute of influential public health researchers.

  4. Women and mass media: a critical and analytical study of the portrayal of Sudanese women in printed media.

    Science.gov (United States)

    Badri, A E; Osama, S

    1995-06-01

    This study examines how Sudanese women are portrayed in the mass media. Data are obtained from a content analysis of historical records of Sudanese daily newspapers and women's magazines and from surveys among female editors in print media. The following types of newspapers are reviewed: independent newspapers; papers for the Al-Umma Party, a communist party, a Bathist party, a Muslim Nationalist Islamic Front Party, and a National Union Democratic Party; and a current military government paper. Women's magazines are published by women. Articles focus on women as the main newsmakers, women's life issues, female authors, a female focus but a male author, and famous Sudanese women. 16 content themes are identified. Women were not extensively featured or photographed in either newspapers or magazines. The Al-Umma Party paper and Al-Sudan Al-Hadith paper (an independent paper) were the only two newspapers with at least 10 photos of women. Women were pictured as professionals, educated persons, and leaders. There were 17 female editors. These editors preferred an image of women as leaders, followed by productive workers. Only 11.76% believed that women's dual roles as producers and reproducers should be portrayed. Female editors did not want a special women's page. 52.94% (the largest percentage) preferred targeting women with substantial leadership abilities. 17.65% desired the portrayal of women as workers and housewives. 58.82% did not think that the mass media image changed behavior or attitudes, because most Sudanese women are illiterate. Women's issues in both newspapers and women's magazines were devoted to women's work, achievements, and needs. The authors recommend removal of obstacles to women's equal participation in the mass media and press and research on the effect of media images on women's self-perception and behavior.

  5. Experiments for obtaining field influence mass particles.

    CERN Document Server

    Yahalomi, E

    2010-01-01

    Analyzing time dilation experiments the existence of a universal field interacting with moving mass particles is obtained. It is found that mass particle changes its properties depend on its velocity relative to this universal scalar field and not on its velocity relative to the laboratory. High energy proton momentum, energy and mass were calculated obtaining new results. Experiments in high energy accelerators are suggested as additional proofs for the existence of this universal field. This universal field may explain some results of other high energy experiments.

  6. Leveraging New and Social Media to Educate the Masses

    Science.gov (United States)

    Gay, Pamela; CosmoQuest Team

    2018-01-01

    In today's connected world, scientists as individuals and as projects and institutions are turning to blogs, videos, and social media outlets like Twitter to share achievements, request aid, and discuss the issues of our science. Beyond sharing the thing-of-the-moment, these platforms also provide an environment where education is possible, and where creativity allows educators to engage broad audiences in active learning. In this presentation, we discuss how polling, ask-me-anything sessions, emoji, and animated gifs can be leveraged to test knowledge and facilitate engagement.Beyond looking at these techniques, we also examine audience engagement. Previously, it has been unclear if our day-to-day social media efforts have been merely preaching to one homogeneous choir from which we have all drawn our audiences, or if our individual efforts have been able to reach into different communities to multiply our impact. In this preliminary study, we examine the social media audiences of several space science Twitter feeds that relate to: podcasting; professional societies; individual programs; and individuals. This study directly measures the overlap in audiences and the diversity of interests held by these audiences. Through statistical analysis, we can discern if these audiences are all drawn from one single population, or if we are sampling different base populations with different feeds. The data generated in this project allow us to look beyond how our audiences interact with space science, with the added benefit of revealing their other interests. These interests are reflected by the non-space science accounts they follow on Twitter. This information will allow us to effectively recruit new people from space science adjacent interests.

  7. Influence of biofilms on transport properties in porous media

    Science.gov (United States)

    Davit, Y.

    2015-12-01

    Microbial activity and biofilm growth in porous media can drastically modify transport properties such as permeability, longitudinal and transverse dispersion or effective reaction rates. Understanding these effects has proven to be a considerable challenge. Advances in this field have been hindered by the difficulty of modeling and visualizing these multi-phase non-linear effects across a broad range of spatial and temporal scales. To address these issues, we are developing a strategy that combines imaging techniques based on x-ray micro-tomography with homogenization of pore-scale transport equations. Here, we review recent progress in x-ray imaging of biofilms in porous media, with a particular focus on the contrast agents that are used to differentiate between the fluid and biofilm phases. We further show how the 3D distribution of the different phases can be used to extract specific information about the biofilm and how effective properties can be calculated via the resolution of closure problems. These closure problems are obtained using the method of volume averaging and must be adapted to the problem of interest. In hydrological systems, we show that a generic formulation for reactive solute transport is based on a domain decomposition approach at the micro-scale yielding macro-scale models reminiscent of multi-rate mass transfer approaches.

  8. Do universal media literacy programs have an effect on weight and shape concern by influencing media internalization?

    Science.gov (United States)

    Wade, Tracey D; Wilksch, Simon M; Paxton, Susan J; Byrne, Susan M; Austin, S Bryn

    2017-07-01

    The current study examined whether media internalization, found to mediate the relationship between selected prevention programs and outcomes, mediated the impact of two universal prevention programs that targeted risk factors for eating disorders and obesity, namely weight concern, and shape concern. Students randomized to a media literacy (Media Smart) program (N = 269, 65% females, mean age 12.97 years) and a healthy lifestyle (Life Smart) program (N = 347, 69% females, mean age 13.07 years) were included in the analyses. There were four waves of data (baseline, end of intervention, 6- and 12-month follow-up). Latent growth curve modeling was used to explore whether group assignment influenced levels of media internalization, and whether that in turn influenced change over time of our two outcome variables. Being randomly allocated to Media Smart as opposed to Life Smart resulted in less growth of both outcome variables through the influence on decreasing levels of media internalization. Findings provided support for the suggestion that media literacy programs exert an impact on outcomes related to eating disorder risk through changes to media internalization. Future research should examine whether these mechanisms of change differ between girls and boys. © 2017 Wiley Periodicals, Inc.

  9. The current state and issues regarding communication from the nuclear energy industry to the mass media in Japan

    International Nuclear Information System (INIS)

    Tsuchida, Tatsuro; Kimura, Hiroshi

    2011-01-01

    The mass media has the potential to effect the utilization of nuclear power in Japan. In most cases journalists contact PR staff of the nuclear energy industry (hereinafter called 'the industry') to collect information about various events of nuclear energy. The industry is always ready to distribute related information and hold a press conference timely when necessary. In terms of the organizational structure for the PR activities each electric power company organizes the PR section in-house. The PR staff provides journalists with information on a daily basis. For the purpose of grasping the mass media's awareness, the author conducted interviews with 22 journalists who had experience in reporting news on nuclear energy subjects. The result showed that the journalists recognized the necessity of nuclear energy. The interviewees suggested that a proper press launch should be needed at just the right time especially in emergency situations and a press release should be more easily understandable. This interview showed that journalists considered the media reports as reflection of citizens' opinion. Most of the journalists realize that the influence of the media coverage should not be negligible and they acknowledge commutation between the two sides is gradually improved compared to before. (author)

  10. Computers, Mass Media, and Schooling: Functional Equivalence in Uses of New Media.

    Science.gov (United States)

    Lieberman, Debra A.; And Others

    1988-01-01

    Presents a study of 156 California eighth grade students which contrasted their recreational and intellectual computer use in terms of academic performance and use of other media. Among the conclusions were that recreational users watched television heavily and performed poorly in school, whereas intellectual users watched less television,…

  11. The role of digital and social media within mass media anti-smoking campaigns

    Directory of Open Access Journals (Sweden)

    Andy Lloyd

    2018-03-01

    Digital media plays an important role in driving direct responses to campaign websites that offer support, and in generating discussion. However, it is still TV that drives the conversation and response rates online; digital display performs best if it features campaign visuals, while TV advertising is often discussed in Facebook responses. We continue to make the case to fund TV advertising.

  12. Characterization of individual particles in gaseous media by mass spectrometry

    Science.gov (United States)

    Sinha, M. P.

    1990-01-01

    An introduction is given to a system for particle analysis by mass spectrometry (PAMS) which employs particle-beam techniques to measure mass spectra on a continuous real-time basis. The system is applied to particles of both organic and inorganic compounds, and the measurements give the chemical characteristics of particles in mixtures and indicate source apportionment. The PAMS system can be used for process control and studying heterogeneous/catalytic reactions in particles, and can be fitted to study the real-time attributes of PAMS.

  13. How do culture media influence in vitro perivascular cell behavior?

    Science.gov (United States)

    Huber, Birgit; Volz, Ann-Cathrin; Kluger, Petra Juliane

    2015-12-01

    Perivascular cells are multilineage cells located around the vessel wall and important for wall stabilization. In this study, we evaluated a stem cell media and a perivascular cell-specific media for the culture of primary perivascular cells regarding their cell morphology, doubling time, stem cell properties, and expression of cell type-specific markers. When the two cell culture media were compared to each other, perivascular cells cultured in the stem cell medium had a more elongated morphology and a faster doubling rate and cells cultured in the pericyte medium had a more typical morphology, with several filopodia, and a slower doubling rate. To evaluate stem cell properties, perivascular cells, CD146(-) cells, and mesenchymal stem cells (MSCs) were differentiated into the adipogenic, osteogenic, and chondrogenic lineages. It was seen that perivascular cells, as well as CD146(-) cells and MSCs, cultured in stem cell medium showed greater differentiation than cells cultured in pericyte-specific medium. The expression of pericyte-specific markers CD146, neural/glial antigen 2 (NG2), platelet-derived growth factor receptor-β (PDGFR-β), myosin, and α-smooth muscle actin (α-SMA) could be found in both pericyte cultures, as well as to varying amounts in CD146(-) cells, MSCs, and endothelial cells. The here presented work shows that perivascular cells can adapt to their in vitro environment and cell culture conditions influence cell functionality, such as doubling rate or differentiation behavior. Pericyte-specific markers were shown to be expressed also from cells other than perivascular cells. We can further conclude that CD146(+) perivascular cells are inhomogeneous cell population probably containing stem cell subpopulations, which are located perivascular around capillaries. © 2015 International Federation for Cell Biology.

  14. Media Agenda Setting Regarding Gun Violence before and after a Mass Shooting

    Science.gov (United States)

    Jashinsky, Jared Michael; Magnusson, Brianna; Hanson, Carl; Barnes, Michael

    2017-01-01

    Gun violence is related to substantial morbidity and mortality with surrounding discussions framed and shaped by the media. This study’s objective was to explore national news media’s reporting of gun violence around a mass shooting. National news pieces were coded according to categories of gun violence, media frames, entities held responsible, responses, and reporting of the public heath approach. Individuals were held responsible for gun violence in 63% of pieces before and 32% after the shooting. Lawmakers were held responsible in 30% of pieces before and 66% after. Background checks were a proposed gun violence prevention method in 18% of pieces before and 55% after Sandy Hook, and lethality reduction of firearms was in 9% before and 57% after. Following a mass shooting, the media tended to hold government, not individuals, primarily responsible. The media often misrepresented the real picture of gun violence and key public health roles. PMID:28119907

  15. The Parameters of Attraction to Mass Media Figures

    Science.gov (United States)

    Howitt, Dennis; Cumberbatch, Guy

    1973-01-01

    Article explores the idea that exposure to fictional characters on the motion picture screen or on television causes the viewer, expecially young people, to identify with one or more of the characters involved. Suggestions for improvements in research into mass communications are offered. (Author/RK)

  16. Ethics and the Press: Readings in Mass Media Morality.

    Science.gov (United States)

    Merrill, John C., Ed.; Barney, Ralph D., Ed.

    This collection of 35 articles addresses the topic of the ethical considerations and implications involved in reporting the news. Included in this book are such articles as: "Ethics and Journalism" by John Merrill, "Quality in Mass Communications" by Wilbur Schramm, "The American Press: Some Truths About Truths" by…

  17. Boundary Layer Flows in Porous Media with Lateral Mass Flux

    DEFF Research Database (Denmark)

    Nemati, H; H, Bararnia; Noori, F

    2015-01-01

    Solutions for free convection boundary layers on a heated vertical plate with lateral mass flux embedded in a saturated porous medium are presented using the Homotopy Analysis Method and Shooting Numerical Method. Homotopy Analysis Method yields an analytic solution in the form of a rapidly...

  18. Trends in mass media exposure upon women: A review of Bangladesh Demographic and Health Survey

    Directory of Open Access Journals (Sweden)

    Yasmin Jahan

    2017-01-01

    Full Text Available Background With the rapid advancement of technology, mass media acquired widespread exposure upon major portion of the world population. The overall media platform has smooth access into peoples’ everyday lifestyle through routine tele transmission of all the existing media (such as broadcast, print, digital, outdoor media etc.. Mass media platform is one of the few most powerful influential factors causing dynamic behavioral changes. Objective To assess mass media exposure and it’s changing trends in Bangladesh using data from the Bangladesh Demographic and Health Survey (BDHS from 1993- 94 to 2014. Methods The study used data from the published reports of Bangladesh Demographic and Health Surveys (BDHS 1993-1994 to BDHS 2014. Results In the years of 1999-2000, 2004, 2007, 2014 women aged 20-24 years (41%, 54%, 56%, 57% respectively have passed more time watching television in weekly basis than the other age groups. Higher percentage was observed among the educated women than uneducated from 1999-2000 to 2014 who has made access to all three media (television, radio and newspaper at least once a week. Proportion of women who had accessed all three media at least once a week was much higher in the highest quintile families than the lowest quintile families and more exposure in urban women than the rural women. The region-wise coverage was higher in 1999-2000 in case of Chittagong (5.2%, Dhaka (4.7%, Khulna (5.1%, Rajshahi (3.1%, and Sylhet (3.9% division with access to all three media at least once a week except Barisal division. Conclusion Findings show higher percentage of television watching tendency among comparatively more educated and economically flourished urban women. Therefore, the major policy challenge addressees the need for designing of communications strategies targeting the less privileged, rural and illiterate people who constitute the majority of population in Bangladesh.

  19. Impact of mass media and interpersonal health communication on smoking cessation attempts: a study in North Karelia, 1989-1996.

    Science.gov (United States)

    Korhonen, T; Uutela, A; Korhonen, H J; Puska, P

    1998-01-01

    This article summarizes an impact evaluation of the North Karelia Project (Finnish CINDI program) on smoking cessation attempts. During the period 1989-1996, data were collected by annual surveys, with response rates varying from 66% to 76%. This study included 1,694 adult current smokers or persons who had quit smoking during the past year, out of a total of 6,011 respondents. Smoking cessation attempts during the past 12 months were examined as a dependent variable. Reported exposures to mass media and interpersonal health communication were examined as possible determinants of smoking cessation. Weekly exposure to mass media health messages was significantly associated with cessation attempts among men only. In contrast, interpersonal health communication, or social influence, was a significant determinant of cessation attempts among both sexes. Exposure to both mass media and interpersonal health communication had an even stronger impact on cessation attempts. Thus, interpersonal communication appears to be an important catalyst of community programs, and its inclusion should be emphasized to obtain a higher impact with community programs.

  20. Increasing evidence for the efficacy of tobacco control mass media communication programming in low- and middle-income countries.

    Science.gov (United States)

    Mullin, Sandra; Prasad, Vinayak; Kaur, Jagdish; Turk, Tahir

    2011-08-01

    Antitobacco mass media campaigns have had good success at changing knowledge, attitudes, and behaviors with respect to smoking in high-income countries provided they are sustained. Mass media campaigns should be a critical component of tobacco control programs in low- and lower-middle-income countries. Mounting evidence shows that graphic campaigns and those that evoke negative emotions run over long periods of time have achieved the most influence. These types of campaigns are now being implemented in low- and middle-income countries. The authors provide 3 case studies of first-ever graphic warning mass media campaigns in China, India, and Russia, 3 priority high-burden countries in the global Bloomberg Initiative to Reduce Tobacco Use. In each of these countries, message testing of core messages provided confidence in messages, and evaluations demonstrated message uptake. The authors argue that given the initial success of these campaigns, governments in low- and middle-income countries should consider resourcing and sustaining these interventions as key components of their tobacco control strategies and programs.

  1. Mass media and risk factors for cancer: the under-representation of age.

    Science.gov (United States)

    Macdonald, Sara; Cunningham, Yvonne; Patterson, Chris; Robb, Katie; Macleod, Una; Anker, Thomas; Hilton, Shona

    2018-04-26

    Increasing age is a risk factor for developing cancer. Yet, older people commonly underestimate this risk, are less likely to be aware of the early symptoms, and are more likely to be diagnosed with advanced stage cancer. Mass media are a key influence on the public's understanding health issues, including cancer risk. This study investigates how news media have represented age and other risk factors in the most common cancers over time. Eight hundred articles about the four most common cancers (breast, prostate, lung and colorectal) published within eight UK national newspapers in 2003, 2004, 2013 and 2014 were identified using the Nexis database. Relevant manifest content of articles was coded quantitatively and subjected to descriptive statistical analysis in SPSS to identify patterns across the data. Risk was presented in half of the articles but this was rarely discussed in any depth and around a quarter of all articles introduced more than one risk factor, irrespective of cancer site. Age was mentioned as a risk factor in approximately 12% of all articles and this varied by cancer site. Age was most frequently reported in relation to prostate cancer and least often in articles about lung cancer. Articles featuring personal narratives more frequently focused on younger people and this was more pronounced in non-celebrity stories; only 15% of non-celebrity narratives were about people over 60. Other common risks discussed were family history and genetics, smoking, diet, alcohol, and environmental factors. Family history and genetics together featured as the most common risk factors. Risk factor reporting varied by site and family history was most commonly associated with breast cancer, diet with bowel cancer and smoking with lung cancer. Age and older adults were largely obscured in media representation of cancer and cancer experience. Indeed common risk factors in general were rarely discussed in any depth. Our findings will usefully inform the development of

  2. Usefulness of enteral contrast media in MR evaluation of pelvic mass

    International Nuclear Information System (INIS)

    Kim, Hun; Kim, Jung Sik; Kim, Hong; Shon, Chul Ho; Lee, Hee Jung; Lee, Sung Moon; Woo, Sung Ku; Suh, Soo Jhi

    1999-01-01

    To assess the value of enteral contrast media for the evaluation of pelvic masses by MR imaging. Between April and July 1998, 16 women with pelvic masses were examined by MRI. The origin of the lesion was the ovary in twelve cases, the uterus in three, and the sigmoid in one. Using a 1.5T scanner(Magnetom Vision, Siemens), T1-weighted axial spin echo(SE), T2-weighted turbo spin echo(TSE), two dimensional fast low-angle shot(FLASH 2D), and half-Fourier TSE(HASTE) images were obtained in all patients after the administration of Magnevist Enteral (Shering, Berlin, Germany). In each MR imagine sequence, distinction between the lesion and adjacent bowel (1, not distinguished; 2, partly distinguished; 3, clearly distinguished), artifact (0, absent; 1, mild; 2, severe), image quality (1, poor; 2, fair; 3, good), were compared before and after the use of enteral contrast media. Changes in MRI impression after the use of enteral contrast media were also evaluated. Two radiologists reached a consensus after reviewing the images. Statistical significance was determined by Wilcoxon's signed ranked test. For distinguishing lesions, SE T1WI and FLASH 2D with enteral contrast media were significantly superior to SE T1WI without enteral contrast media (p < 0.05). With regard to image quality, FLASH 2D and HASTE, both with enteral contrast media, were significantly superior to SE T1WI and TSE T2WI, respectively, both without enteral contrast media (p < 0.05). Artefacts were more frequently found after the application of enteral contrast media in conventional sequences but were not present in breathhold sequences. In two patients, MRI impression changed after the application of enteral contrast media. In a limited number of cases, enteral contrast media improved lesion detection, image quality and diagnostic accuracy when breathhold fast MR imaging was applied

  3. Screen Savers. Case Histories of Social Reaction to Mass Media, Children and Violence

    OpenAIRE

    Critcher, Chas

    2013-01-01

    Historically the mass media have often been blamed for causing violent behaviour by children and young people. Two case studies of new media, film and video games, are compared in terms of their emergence, reactions to them and outcomes of the debate, mainly in the USA and Britain. Both cases are used to test the sociological model of moral panic which is found to be of limited appli­cation. It needs to be supplemented by two other concepts, those of media panic and moral regulation. Only the...

  4. Exposure to the "Dark Side of Tanning" Skin Cancer Prevention Mass Media Campaign and Its Association with Tanning Attitudes in New South Wales, Australia

    Science.gov (United States)

    Perez, Donna; Kite, James; Dunlop, Sally M.; Cust, Anne E.; Goumas, Chris; Cotter, Trish; Walsberger, Scott C.; Dessaix, Anita; Bauman, Adrian

    2015-01-01

    Melanoma is the most common cancer among 15- to 29-year-olds in Australia, with rates increasing with age. The "Dark Side of Tanning" (DSOT) mass media campaign was developed in 2007 to influence attitudes related to tanning. This study aimed to assess recall and impact of the DSOT campaign. Data were collected using online surveys of…

  5. Development of a smoking prevention mass media program using diagnostic and formative research.

    Science.gov (United States)

    Worden, J K; Flynn, B S; Geller, B M; Chen, M; Shelton, L G; Secker-Walker, R H; Solomon, D S; Solomon, L J; Couchey, S; Costanza, M C

    1988-09-01

    The process of developing a mass media campaign to prevent smoking among adolescents is described in detail. This campaign supplements a school smoking prevention program and shares educational objectives with the school program but is otherwise independent. It comprises various television and radio 30- and 60-sec "spot" messages. The campaign development process includes identifying educational objectives and strategies for appealing to young people; conducting diagnostic surveys and focus groups to determine target audience interests and perceptions about smoking and media content; suggesting approaches to producers to create preliminary television and radio messages for testing; conducting formative pretests with target groups to select optimal messages and suggest improvements to those messages; producing final messages for media presentation; and developing a media exposure plan to place messages in local media at optimal times for reception by target audiences. The media campaign is being evaluated in a 5-year project with 5,500 adolescents in four communities to determine the additional effect of mass media over a school program alone in preventing smoking.

  6. Setting the agenda: Different strategies of a Mass Media in a model of cultural dissemination

    Science.gov (United States)

    Pinto, Sebastián; Balenzuela, Pablo; Dorso, Claudio O.

    2016-09-01

    Day by day, people exchange opinions about news with relatives, friends, and coworkers. In most cases, they get informed about a given issue by reading newspapers, listening to the radio, or watching TV, i.e., through a Mass Media (MM). However, the importance of a given new can be stimulated by the Media by assigning newspaper's pages or time in TV programs. In this sense, we say that the Media has the power to "set the agenda", i.e., it decides which new is important and which is not. On the other hand, the Media can know people's concerns through, for instance, websites or blogs where they express their opinions, and then it can use this information in order to be more appealing to an increasing number of people. In this work, we study different scenarios in an agent-based model of cultural dissemination, in which a given Mass Media has a specific purpose: To set a particular topic of discussion and impose its point of view to as many social agents as it can. We model this by making the Media has a fixed feature, representing its point of view in the topic of discussion, while it tries to attract new consumers, by taking advantage of feedback mechanisms, represented by adaptive features. We explore different strategies that the Media can adopt in order to increase the affinity with potential consumers and then the probability to be successful in imposing this particular topic.

  7. Mass transfer in porous media with heterogeneous chemical reaction

    Directory of Open Access Journals (Sweden)

    Souza S.M.A.G.Ulson de

    2003-01-01

    Full Text Available In this paper, the modeling of the mass transfer process in packed-bed reactors is presented and takes into account dispersion in the main fluid phase, internal diffusion of the reactant in the pores of the catalyst, and surface reaction inside the catalyst. The method of volume averaging is applied to obtain the governing equation for use on a small scale. The local mass equilibrium is assumed for obtaining the one-equation model for use on a large scale. The closure problems are developed subject to the length-scale constraints and the model of a spatially periodic porous medium. The expressions for effective diffusivity, hydrodynamic dispersion, total dispersion and the Darcy's law permeability tensors are presented. Solution of the set of final equations permits the variations of velocity and concentration of the chemical species along the packed-bed reactors to be obtained.

  8. #IKKESPONSORERET - Social media influencers, deres følgere og troværdighed

    OpenAIRE

    Petersen, Siw Wahl; Peuker, Theresa Henriette; Pedersen, Julie Lingren; Hilstrøm, Sara Andrea; Snitgaard, Michelle Andersen

    2017-01-01

    This study investigates how social media influencers create and maintain credibility and influence with their followers. In addition, the study also investigates how followers make sense of the information they receive from the influencer, and which factors play a part in their sense-making. Social media influencers are people with a significant number of followers on various platforms such as Instagram, YouTube and blogs. Because of their large following, influencers are highly valuable to ...

  9. Social media as an instrument for organizing mass riots in the United Kingdom in August 2011

    Directory of Open Access Journals (Sweden)

    A N Katkina

    2015-12-01

    Full Text Available Social networks such as Facebook and Twitter have recently become very popular and turned to be an effective instrument for achieving political goals. However, the social networks’ impact is rather ambivalent: on the one hand, social media form specific political actors and support self-organization and civil movements; on the other hand, social media reinforce destructive and aggressive manifestations with the pronounced criminal purposes, e.g. social media ability to disseminate information among large groups is used to organize mass riots. The article analyzes one of the recent and significant events largely provoked by the social networks - mass riots in the United Kingdom in August 2011 that were originally a reaction to the murder of M. Diggan by a police officer who tried to arrest him as a suspect in drug trafficking and possession of weapons. The way events developed into mass riots was the result of discussions in social media and use of social networks to coordinate joint actions of mass riots participants. The article provides a detailed description of the events and authorities’ actions to overcome the crisis and prevent such riots in the future, thus making some conclusions about the nature of social media impact on the politics.

  10. The Effects of Immigration and Media Influence on Body Image Among Pakistani Men.

    Science.gov (United States)

    Saghir, Sheeba; Hyland, Lynda

    2017-07-01

    This study examined the role of media influence and immigration on body image among Pakistani men. Attitudes toward the body were compared between those living in Pakistan ( n = 56) and those who had immigrated to the United Arab Emirates ( n = 58). Results of a factorial analysis of variance demonstrated a significant main effect of immigrant status. Pakistani men living in the United Arab Emirates displayed poorer body image than those in the Pakistan sample. Results also indicated a second main effect of media influence.Those highly influenced by the media displayed poorer body image. No interaction effect was observed between immigrant status and media influence on body image. These findings suggest that media influence and immigration are among important risk factors for the development of negative body image among non-Western men. Interventions designed to address the negative effects of the media and immigration may be effective at reducing body image disorders and other related health problems in this population.

  11. The Influence of Media Coverage of Religious Crises in Nigeria: A ...

    African Journals Online (AJOL)

    The Influence of Media Coverage of Religious Crises in Nigeria: A Case Study of the Mohammed Cartoon Riots. ... (http://www.bbc.co.uk/news ). It also explores peoples opinion ... public for the benefit of the media institutions,(both government and privately owned media houses), journalists, the government and individuals.

  12. Analysis of Social Media Influencers and Trends on Online and Mobile Learning

    Science.gov (United States)

    Shen, Chien-wen; Kuo, Chin-Jin; Ly, Pham Thi Minh

    2017-01-01

    Although educational practitioners have adopted social media to their online or mobile communities, little attention has been paid to investigate the social media messages related to online or mobile learning. The purpose of this research is to identify social media influencers and trends by mining Twitter posts related to online learning and…

  13. The mass remote sensing image data management based on Oracle InterMedia

    Science.gov (United States)

    Zhao, Xi'an; Shi, Shaowei

    2013-07-01

    With the development of remote sensing technology, getting the image data more and more, how to apply and manage the mass image data safely and efficiently has become an urgent problem to be solved. According to the methods and characteristics of the mass remote sensing image data management and application, this paper puts forward to a new method that takes Oracle Call Interface and Oracle InterMedia to store the image data, and then takes this component to realize the system function modules. Finally, it successfully takes the VC and Oracle InterMedia component to realize the image data storage and management.

  14. Postmodern Spanish Literature between the end of the dictatorship and the rise of mass media

    Directory of Open Access Journals (Sweden)

    Fernando Candón Ríos

    2015-12-01

    Full Text Available In this article we discuss the assimilation of postmodern practices into Spanish culture, specifically in the field of literature. Spain remained internationally isolated during the first phase of the Franco dictatorship, which prevented new cultural movements arising in Europe and America from becoming established in Spain. It was not until the economic boom of the 60s that the mass media was imposed as a cultural regulator, commercializing all artistic production and spawning new trends in cultural consumption. The new mass media served as a cultural bridge between Spain and the rest of the world, enabling the Spanish population to become part of a new globalized world.

  15. Mass media differences in ''nuclear news'' reporting: implications for public opinions and acceptable safeguards

    International Nuclear Information System (INIS)

    Williams, A.; Williams, J.

    1975-01-01

    The technical and political issues of diversion safeguards are at best confusing to the general public, who derive most of their information about nuclear science from the mass media. This investigation compared ''nuclear news'' of all kinds in three national mass media for thirty-three months of 1972-1974 to examine the quantity and quality of atom-related news they provide. Findings from The New York Times, U. S. News and World Report, and the ABC, CBS, and NBC evening news indicate grounds for low public familiarity with essential concepts of safeguards, and consequently, for consumer value conflicts and weak popular supports for safeguards-related policy

  16. Education and mass media: an example of workshop teaching

    Directory of Open Access Journals (Sweden)

    Manuela Fabbri

    2010-07-01

    Full Text Available The educational strategy of the workshop provides a learning experience in the form of research, active experimentation with knowledge building strategies by individuals or groups working in autonomy using their own existing knowledge and creativity in problem solving activities, thus “learning by doing”. It consists of actively deconstructing and constructing, destroying and recreating in a new form, setting objectives and discussing in groups, undergoing experimental testing and evaluating the results. In essence, the function of the teacher is that of a councillor who provides “soft” support through scaffolding and takes care to provide the necessary space for children in the process of shared knowledge-building. Starting out with a number of reflections regarding the workshop described in this article, we move on to analyse the educational value of television and its positive and negative potential. The starting point is the provocative representation of the deconstruction of a media message by way of an analysis of its different narrative and graphic phases paying particular attention to meaning and the means used to convey it in filmic language.

  17. The impact of mass media health communication on health decision-making and medical advice-seeking behavior of u.s. Hispanic population.

    Science.gov (United States)

    De Jesus, Maria

    2013-01-01

    Mass media health communication has enormous potential to drastically alter how health-related information is disseminated and obtained by different populations. However, there is little evidence regarding the influence of media channels on health decision-making and medical advice-seeking behaviors among the Hispanic population. The Pew 2007 Hispanic Healthcare Survey was used to test the hypothesis that the amount of mass media health communication (i.e., quantity of media-based health information received) is more likely to influence Hispanic adults' health decision-making and medical advice-seeking behavior compared to health literacy and language proficiency variables. Results indicated that quantity of media-based health information is positively associated with health decision-making and medical advice-seeking behavior above and beyond the influence of health literacy and English and Spanish language proficiency. In a context where physician-patient dynamics are increasingly shifting from a passive patient role model to a more active patient role model, media-based health information can serve as an influential cue to action, prompting Hispanic individuals to make certain health-related decisions and to seek more health advice and information from a health provider. Study implications are discussed.

  18. The influence of wanting to look like media figures on adolescent physical activity.

    Science.gov (United States)

    Taveras, Elsie M; Rifas-Shiman, Sheryl L; Field, Alison E; Frazier, A Lindsay; Colditz, Graham A; Gillman, Matthew W

    2004-07-01

    To examine the association of adolescents' wanting to look like figures in the media with physical activity levels. Cross-sectional mailed survey of 11,606 boys and girls, between the ages of 9 and 16 years, participating in the Growing Up Today Study in 1997. Participants reported detailed information on physical activities over the previous year, and the degree to which they were trying to look like same-sex images in television, movies, and magazines. We performed linear regression modeling to assess the independent effects of wanting to look like figures in the media on physical activity levels. Mean total weekly physical activity levels were 12.4 hours in girls and 15.2 hours in boys. 3019 (46%) girls and 1360 (27%) boys reported making at least some effort to look like figures in the media. Adjusted for age, body mass index, sexual maturity rating, and race/ethnicity, total physical activity levels were higher by 0.7 (95% CI 0.5-0.9) and 1.2 (95% CI 0.9-1.6) hours per week in girls and boys, respectively, for every 1 (out of 5) category increase in wanting to look like figures in the media. Adjustment for intrapersonal and social confounders modestly attenuated the associations. Wanting to look like figures in the media was associated with higher physical activity levels among older children and adolescents, independent of other personal and social influences. These data suggest that television, movie, and magazine industries should be encouraged to cultivate and reinforce realistic and healthy norms of physical activity and body image.

  19. The influence of media characters on children's food choices.

    Science.gov (United States)

    Kotler, Jennifer A; Schiffman, Jennifer M; Hanson, Katherine G

    2012-01-01

    Two experiments were conducted to assess the role of media characters in influencing children's food choices; the first focused on children's self-reported preference, whereas the second focused on actual choice. The results of the experiments suggest that popular characters can make a difference in encouraging children to select one food over another. In the first experiment, children were more likely to indicate a preference for one food over another when one was associated with characters that they liked and with whom they were familiar. This effect was particularly strong when a sugary or salty snack branded by a favored character was competing with a healthier option branded by an unknown character or no character. Alternatively, when children were asked to choose between a healthy food and a sugary or salty snack, branding of the healthy food with a favored character did not significantly change appeal of that healthy snack. However, when foods within the same category (i.e., 2 vegetables, 2 fruits, or 2 grains) were asked to compete against each other, character branding strongly influenced children's food choice. Findings from the second experiment suggest that children are more willing to try more pieces of a healthy food if a favored character, in comparison with an unknown character, is promoting that food.

  20. Proposal of challenges in sociology of maintenance. The role of mass media in the society dependent on technologies

    International Nuclear Information System (INIS)

    Hattori, Shigeo

    2009-01-01

    'Sociology of Maintenance' is a very unique field of activity in the JSM compared to the other academic organizations. Since the JSM is dealing with maintenance activities of people on large scale infra-systems, it is necessary to study and to systematically clarify the interface/interaction between the maintenance activities and related society. In this session, the recent discussions in the Sociology of Maintenance Workshop in JSM on the nature of special atmosphere surrounding nuclear power maintenance and influence of mass media on the atmosphere are discussed by showing actual examples of the course of accident/affair. (author)

  1. "Get smart Colorado": impact of a mass media campaign to improve community antibiotic use.

    Science.gov (United States)

    Gonzales, Ralph; Corbett, Kitty K; Wong, Shale; Glazner, Judith E; Deas, Ann; Leeman-Castillo, Bonnie; Maselli, Judith H; Sebert-Kuhlmann, Ann; Wigton, Robert S; Flores, Estevan; Kafadar, Karen

    2008-06-01

    Large-scale strategies are needed to reduce overuse of antibiotics in US communities. To evaluate the impact of a mass media campaign-"Get Smart Colorado"-on public exposure to campaign, antibiotic use, and office visit rates. Nonrandomized controlled trial. Two metropolitan communities in Colorado, United States. The general public, managed care enrollees, and physicians residing in the mass media (2.2 million persons) and comparison (0.53 million persons) communities. : The campaign consisting of paid outdoor advertising, earned media and physician advocacy ran between November 2002 and February 2003. Antibiotics dispensed per 1000 persons or managed care enrollees, and the proportion of office visits receiving antibiotics measured during 10 to 12 months before and after the campaign. After the mass media campaign, there was a 3.8% net decrease in retail pharmacy antibiotic dispenses per 1000 persons (P = 0.30) and an 8.8% net decrease in managed care-associated antibiotic dispenses per 1000 members (P = 0.03) in the mass media community. Most of the decline occurred among pediatric members, and corresponded with a decline in pediatric office visit rates. There was no change in the office visit prescription rates among pediatric or adult managed care members, nor in visit rates for complications of acute respiratory tract infections. A low-cost mass media campaign was associated with a reduction in antibiotic use in the community, and seems to be mediated through decreases in office visits rates among children. The campaign seems to be cost-saving.

  2. The Influence of Social Media on Collaborative Learning in a Cohort Environment

    OpenAIRE

    Natasha James-Waldon; Debbi Bromley; Zandra Henry; Silas Wandera

    2016-01-01

    This paper provides an overview of the impact that social media has on the development of collaborative learning within a cohort environment in a doctoral program. The researchers surveyed doctoral students in an education program to determine how social media use has influenced the doctoral students. The study looked at the following areas: a) the ability of social media use to develop a collaborative learning environment, b) access to social media content which supports learning, and c) whe...

  3. Influence of Individuals’ Social Media Promotion on the Company’s Performance : Case: Spotted by Locals

    OpenAIRE

    Kukhalashvili, Kristina

    2016-01-01

    The thesis explored the connection between individuals’ social media promotion and its influence on the company’s performance. The definitions of social media and social media marketing were covered, taking into consideration both the advantages and disadvantages of using it within a company’s strategy. The main task was to find out what impact social media on marketing a company’s performance (readership) on the web. The literature review helped provide valuable information about th...

  4. Influence of mass media on the Biafra war

    OpenAIRE

    Iškauskaitė, Raimonda

    2012-01-01

    Straipsnyje analizuojama konkreti istorinė informacijos kampanijos situacija. Biafros karo metu egzistavusi intensyvi manipuliacija faktais iškreipė Europos šalių visuomenių supratimą apie karo eigą bei padarinius. Straipsnyje analizuojama informavimo apie konfliktą eiga ir mechanika, leidusi sukurti tokį karo vaizdinį, kad tarptautinė bendruomenė nepripažino Biafros kaip atskiros nepriklausomos valstybės ir tuo remdamasi atsisakė kištis į Nigerijos vidaus reikalus. The Biafra war as an ev...

  5. Social Media and eBusiness: Cultural Impacts on the Influence Process in Consumer Communities

    Science.gov (United States)

    Chen, Yong; Chen, Hong; Xu, Li

    2016-08-01

    Social media has been used as an important tool by firms to influence consumers’ attitude and behavior. Influence occurs in consumer communities in social media because community members have the control of discovering, producing, sharing, and distributing information and because the spread out of their experiences and opinions in the format of electronic word-of-mouth forms emerging conformance. Prior research has explored how the influence occurring in online social media communities impacts consumers’ attitude and behavior (e.g., product attitude and purchase decision, effectual thinking and behavior, brand trust and brand loyalty). But because social media has the ability of global reach, cross-border factors should not be neglected in studying the influence process. As such, this paper adopts national cultural dimensions identified by Hofstede (1984), individualism/collectivism and power distance particularly, the index of cultural distance, and the social influence theory to explore how culture impacts the influence occurring in consumer communities in social media.

  6. Relations among media influence, body image, eating concerns, and sexual orientation in men: A preliminary investigation.

    Science.gov (United States)

    Carper, Teresa L Marino; Negy, Charles; Tantleff-Dunn, Stacey

    2010-09-01

    The current study explored the relation between sexual orientation, media persuasion, and eating and body image concerns among 78 college men (39 gay; 39 straight). Participants completed measures of sexual orientation, eating disorder symptoms, appearance-related anxiety, perceived importance of physical attractiveness, perceptions of media influence, and media exposure. Gay men scored significantly higher on drive for thinness, body dissatisfaction, and body image-related anxiety than their straight counterparts. Additionally, perceptions of media influence were higher for gay men, and significantly mediated the relation between sexual orientation and eating and body image concerns. Sexual orientation also moderated the relation between perceived media influence and beliefs regarding the importance of physical attractiveness, as this relation was significant for gay men, but not straight men. The current findings suggest that gay men's increased vulnerability to media influence partially accounts for the relatively high rate of eating pathology observed in this population. Copyright © 2010 Elsevier Ltd. All rights reserved.

  7. [Illustration of military medicine on the pages of mass printed media during the First World War].

    Science.gov (United States)

    Poddubnyĭ, M V

    2014-12-01

    The article analyses some of illustrations dedicated to the military medical topics on the pages of some Russian magazines and newspapers (magazine "Ogonek" newspaper "Petrograd's paper" and its annexes), its place among the images of the war, formed in the mass consciousness by periodical subjects. It is concluded that with the beginning of the First World War medical illustrations were finally approved as a recognizable symbol of the war. Mass printed media played a significant role in its entrenchment.

  8. Impact of increasing social media use on sitting time and body mass index.

    Science.gov (United States)

    Alley, Stephanie; Wellens, Pauline; Schoeppe, Stephanie; de Vries, Hein; Rebar, Amanda L; Short, Camille E; Duncan, Mitch J; Vandelanotte, Corneel

    2017-08-01

    Issue addressed Sedentary behaviours, in particular sitting, increases the risk of cardiovascular disease, type 2 diabetes, obesity and poorer mental health status. In Australia, 70% of adults sit for more than 8h per day. The use of social media applications (e.g. Facebook, Twitter, and Instagram) is on the rise; however, no studies have explored the association of social media use with sitting time and body mass index (BMI). Methods Cross-sectional self-report data on demographics, BMI and sitting time were collected from 1140 participants in the 2013 Queensland Social Survey. Generalised linear models were used to estimate associations of a social media score calculated from social media use, perceived importance of social media, and number of social media contacts with sitting time and BMI. Results Participants with a high social media score had significantly greater sitting times while using a computer in leisure time and significantly greater total sitting time on non-workdays. However, no associations were found between social media score and sitting to view TV, use motorised transport, work or participate in other leisure activities; or total workday, total sitting time or BMI. Conclusions These results indicate that social media use is associated with increased sitting time while using a computer, and total sitting time on non-workdays. So what? The rise in social media use may have a negative impact on health by contributing to computer sitting and total sitting time on non-workdays. Future longitudinal research with a representative sample and objective sitting measures is needed to confirm findings.

  9. Traditional and new media's influence on suicidal behavior and contagion.

    Science.gov (United States)

    Ortiz, Patricia; Khin Khin, Eindra

    2018-03-01

    The role of nonfictional and fictional media in suicide contagion has been well established, ostensibly beginning with the publication of Goethe's The Sorrows of Young Werther in 1774. In recent decades, the emergence of several new forms of media (e.g. websites, social media, blogs, smartphone applications) has revolutionized the communication and social interaction paradigms. This article reviews "the Werther effect" (or suicide contagion related to media), special populations who are more influential or susceptible, current media reporting guidelines and their effectiveness, and the latest research on new media and its effect on suicide and suicide contagion. The aim is to update recommendations on how to mitigate the potential negative effects of both traditional and new media on suicidal behavior and suicide contagion. Copyright © 2018 John Wiley & Sons, Ltd.

  10. Advertising and news management in media organisations aspect of advertisers' influence on news content

    OpenAIRE

    Jastramskis, Deimantas

    2008-01-01

    The aim of the article is to analyze display of financial and organizational aspects of advertisers’ influence on news’ content. Main points of analysis are: advertising influence on concentration of media organizations, convergence of advertising and journalism in the strategies of media marketing, relation between advertising and news content in Lithuanian media system, problems of links between political advertising and presentation of politicians in the news .

  11. The Influence of Friends and Family vs The Simpsons: Scottish Adolescents' Media Choices

    Science.gov (United States)

    Robertson, John W.; Blain, Neil; Cowan, Paula

    2005-01-01

    Increased emphasis on celebrity, and the growing cultural importance of the Internet, help drive continuing anxiety about the influence of the media on the young. Though recent empirical studies of celebrity and media influence on adolescents have produced mixed findings, there has been a tendency by researchers to test for celebrity and media…

  12. Translating psychological science: Highlighting the media's contribution to contagion in mass shootings: Comment on Kaslow (2015).

    Science.gov (United States)

    Perrin, Paul B

    2016-01-01

    In her presidential address, N. J. Kaslow (see record 2015-33530-002) argued that psychologists have a responsibility to translate psychological science to the public and identifies various platforms for doing so. In this comment on her article, I advocate that psychology as a field immediately heed her call in the area of psychological science highlighting the media's contribution to contagion in mass shootings. I point out the psychological science documenting media contagion for suicide and mass shootings, the World Health Organization's (2008) guidelines for media in reporting suicide deaths to prevent that contagion, and discuss ways-based on Dr. Kaslow's suggestions-that psychologists can disseminate psychological science to prevent similar tragedies in the future. (PsycINFO Database Record (c) 2016 APA, all rights reserved).

  13. Mass media and marketing communication promoting primary and secondary cancer prevention.

    Science.gov (United States)

    Hannon, Peggy; Lloyd, Gareth P; Viswanath, K; Smith, Tenbroeck; Basen-Engquist, Karen; Vernon, Sally W; Turner, Gina; Hesse, Bradford W; Crammer, Corinne; von Wagner, Christian; Backinger, Cathy L

    2009-01-01

    People often seek and receive cancer information from mass media (including television, radio, print media, and the Internet), and marketing strategies often inform cancer information needs assessment, message development, and channel selection. In this article, we present the discussion of a 2-hour working group convened for a cancer communications workshop held at the 2008 Society of Behavioral Medicine meeting in San Diego, CA. During the session, an interdisciplinary group of investigators discussed the current state of the science for mass media and marketing communication promoting primary and secondary cancer prevention. We discussed current research, new research areas, methodologies and theories needed to move the field forward, and critical areas and disciplines for future research.

  14. Diffusive counter dispersion of mass in bubbly media.

    Science.gov (United States)

    Goldobin, Denis S; Brilliantov, Nikolai V

    2011-11-01

    We consider a liquid bearing gas bubbles in a porous medium. When gas bubbles are immovably trapped in a porous matrix by surface-tension forces, the dominant mechanism of transfer of gas mass becomes the diffusion of gas molecules through the liquid. Essentially, the gas solution is in local thermodynamic equilibrium with vapor phase all over the system, i.e., the solute concentration equals the solubility. When temperature and/or pressure gradients are applied, diffusion fluxes appear and these fluxes are faithfully determined by the temperature and pressure fields, not by the local solute concentration, which is enslaved by the former. We derive the equations governing such systems, accounting for thermodiffusion and gravitational segregation effects, which are shown not to be neglected for geological systems-marine sediments, terrestrial aquifers, etc. The results are applied for the treatment of non-high-pressure systems and real geological systems bearing methane or carbon dioxide, where we find a potential possibility of the formation of gaseous horizons deep below a porous medium surface. The reported effects are of particular importance for natural methane hydrate deposits and the problem of burial of industrial production of carbon dioxide in deep aquifers.

  15. The mass media and national development: the case of 'baby factory ...

    African Journals Online (AJOL)

    The mass media play vital role in the national development of any nation, they ... entertainment, integration and social interaction in a country by giving insight into ... and concluded that they should be allowed to promote the national identity of ...

  16. The Press and America: An Interpretative History of the Mass Media. 3rd Edition.

    Science.gov (United States)

    Emery, Edwin

    This book presents a history of journalism in the United States. The opening chapters discuss the European roots of American journalism and cover the time-span ending with the Civil War; the primary concern is an exposition of the principles of the American press. The remaining chapters examine the mass media--newspapers, television, radio,…

  17. Caricatural Imagery in the Mass Media. Research Report, Vol. 9, No. 2.

    Science.gov (United States)

    Streicher, Lawrence H.

    Caricature and its distortion of reality as developed in the mass press are discussed in relation to the appearance of caricatural elements in other media, such as radio and television. High frequency of appearances of these distorted roles and situations might lead to viewers' perceptual rigidity in typing of characters in general, but might have…

  18. Mass Media Strategies Targeting High Sensation Seekers: What Works and Why

    Science.gov (United States)

    Stephenson, Michael T.

    2003-01-01

    Objectives: To examine strategies for using the mass media effectively in drug prevention campaigns targeting high sensation seekers. Methods: Both experimental lab and field studies were used to develop a comprehensive audience segmentation strategy targeting high sensation seekers. Results: A 4-pronged targeting strategy employed in an…

  19. Climate Change Discourse in Mass Media: Application of Computer-Assisted Content Analysis

    Science.gov (United States)

    Kirilenko, Andrei P.; Stepchenkova, Svetlana O.

    2012-01-01

    Content analysis of mass media publications has become a major scientific method used to analyze public discourse on climate change. We propose a computer-assisted content analysis method to extract prevalent themes and analyze discourse changes over an extended period in an objective and quantifiable manner. The method includes the following: (1)…

  20. The information psychological periodization of the Chernoby'l NPP accident information in the mass media

    International Nuclear Information System (INIS)

    Bugrim, V.V.

    1992-01-01

    The activity of mass media reflecting the Chernobyl' accident in 1986-1991 has been surveilled. The information (radio, television, press conferences) given at this period was devided into seven classification periods. The analysis of the information and its assessment in each period was demonstrated. 6 refs

  1. Potential Impact of the Mass Media on Family Planning in an Urban ...

    African Journals Online (AJOL)

    Context: The role of radio and television message is an important factor in creating and changing the values, ideas and attitudes of people in Public Health. Fertility regulation in Nigeria is still yet to meet the optimum level. Objectives: The research therefore is designed to assess the role of mass media, radio and television ...

  2. The macro-environment for liquid biofuels in the German science, mass, media and government

    NARCIS (Netherlands)

    Talamini, E.; Wubben, E.F.M.; Dewes, H.

    2010-01-01

    The purpose of this study is to investigate under which dimensions the macro-environment for liquid biofuels has been structured during time, respectively by science, mass media, and government in Germany, and how these three social expressions related to each other. Research was carried out on

  3. Language Policy-Making in Multilingual Education: Mass Media and the Framing of Medium of Instruction

    Science.gov (United States)

    Tollefson, James W.

    2015-01-01

    In some settings, medium of instruction (MOI) policies in multilingual education break out into public debates in mass media involving politicians, business leaders, government officials, parents, and school children. These public discussions of MOI often index struggles over the distribution of political power and economic resources, and issues…

  4. Herman and Chomsky's Propaganda Model: Production of Consent: Political Economy of Mass Media

    OpenAIRE

    Gadimov, Javanshir

    2016-01-01

    Rızanın İmalatı: Kitle Medyasının Ekonomi PolitiğiEdward S. Herman ve Noam ChomskyOrijinal Adı: Manufacturing Consent: The Political Economy of the Mass MediaÇeviri: Dr. Ender Abadoğluİstanbul: bgst Yayınları, 2012, 478 sayfa

  5. DYNAMICS OF METAPHORIC MODELLING OF THE CONCEPT OF TERRORISM IN AMERICAN MASS MEDIA DISCOURSE

    Directory of Open Access Journals (Sweden)

    Rykova, O.V.

    2017-09-01

    Full Text Available The topicality of the research in modern linguistics is defined by the importance of studying the problem of the dynamic nature of the concept content, the need to define the connection type between the concept and discourse as well as to reveal the dependence of the concept content and verbalization means from the type of discourse. The subject of the research is dynamic properties of the verbalization of a socially marked concept in American mass media discourse. The aim is to define the dynamics of structuring and explicating the knowledge about terrorism in mass media discourse. To reach the aim the following tasks are set: to determine the corpus of linguistic units which serve as verbalizers of the concept of terrorism in American mass media discourse; to define the dynamics of the verbal representation of the concept of terrorism in American mass media discourse as exemplified by metaphoric modelling. The practical applicability of the research consists in the possibility of using its main points and results in such academic courses as general linguistics, stylistics, cultural linguistics, special courses in cognitive linguistics, theory of conceptual metaphor, discourse study and in lexicographic practice.

  6. Print and Broadcast Mass Media Factors as Predictors of Nigerian Teachers' Political Awareness and Participation

    Science.gov (United States)

    Agbatogun, A. Olaoluwakotansibe

    2009-01-01

    This study examined the extent to which the use of print and broadcast mass media could predict the level of awareness and participation of secondary school teachers in political activities and its implications on the quality of Nigerian education system. Eight hundred and two secondary school teachers from South West states of Nigeria served as…

  7. Improving Safe Blood Donation in Nigeria: The Roles of the Mass Media

    Science.gov (United States)

    Oriji, Christian Chigozi

    2015-01-01

    The study discusses improving safe blood donation in Nigeria and the roles of the mass media in achieving same in Nigerian hospitals. In this regard, it answers the questions: What is blood? What is blood donation? And is safe blood donation adequate in Nigeria? Beyond the relevant answers given on the above questions, it also explains the roles…

  8. Sex, Pornography, and the Mass Media: How Should Social Studies Teachers Respond?

    Science.gov (United States)

    Martinson, David L.

    2007-01-01

    Many people fear that the current explosion in mass media technology is negatively affecting individuals and society via-a-vis considerations related to the accessibility of pornographic materials. The way this accessibility affects young people is of particular concern. In this article, the author addresses these concerns from the legal and…

  9. Population-Based Evaluation of the "Livelighter" Healthy Weight and Lifestyle Mass Media Campaign

    Science.gov (United States)

    Morley, B.; Niven, P.; Dixon, H.; Swanson, M.; Szybiak, M.; Shilton, T.; Pratt, I. S.; Slevin, T.; Hill, D.; Wakefield, M.

    2016-01-01

    The Western Australian (WA) "LiveLighter" (LL) mass media campaign ran during June-August and September-October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual ("why" change message), whereas supporting ads demonstrate simple changes to increase activity and eat healthier…

  10. An evaluation of the role of the mass media in conflict management ...

    African Journals Online (AJOL)

    An evaluation of the role of the mass media in conflict management: The Niger ... ups and downs to the public within the ambit of social responsibility theory of the ... Thus, blowing mere misunderstanding and misconception of issues from the ...

  11. The macro-environment for liquid biofuels in the US mass media, science and government

    NARCIS (Netherlands)

    Wubben, E.F.M.; Talamini, E.; Dewes, H.

    2010-01-01

    The purpose of this study is to investigate under which dimensions the macro-environment for liquid biofuels has been structured during time, respectively by science, mass media, and government in Germany, and how these three social expressions related to each other. Research was carried out on

  12. The Role of Mass Media in the Delivery of Adult Education for ...

    African Journals Online (AJOL)

    We live in a global world where everyone is interconnected. Investment in the education of adults which will eventually lead to skills development, information and communication technologies, and capital formation at the grassroots level through the mass media cannot be understated. The main thing that separates ...

  13. Simulation Experiments with the Model of Information-Psychological Influences on Mass Consciousness

    Directory of Open Access Journals (Sweden)

    Vladimir A. Minaev

    2017-06-01

    Full Text Available The article deals with the problem of researching the dynamics of information and psychological influences on mass consciousness, the possibility of their forecasting and management, which is one of the most important aspects of ensuring the information and psychological security of society and its citizens. To research the dynamics of information and psychological influence on mass consciousness, the article suggests a method of system-dynamic modeling, grounded and implemented on models of complex socio-economic phenomena by J. FoiTcster in the 1950s. The application of this method to solving the problems of information security is investigated by various foreign scientific teams. The method of system- dynamic modeling allows to display and investigate many factors that critically affect the processes of information and psychological influences on mass consciousness. The following factors arc taken into account in the model proposed by the authors of the model: the probability of «enthusiasm» of ideas embedded in the content of information and psychological influences, with interpersonal contact and as a result of the influence of the mass media, the massiveness and regularity of the mass media propagandizing the idea of information and psychological influences, the probability of forgetting the idea, embedded in the content of information and psychological influences, the probability of communication on the topic, embedded in the content of information and psychological influences, the probability of «enthusiasm» ideas of information and psychological influences in one communication contact, the average number of acquaintances with one message in the media, the probability of «enthusiasm» of a new idea from the content of information and psychological influences after reading the information in the media, the number of contacts a person, keen on ideas of information and psychological influences, per day. The mathematical apparatus on

  14. Mass media campaigns and organ donation: managing conflicting messages and interests.

    Science.gov (United States)

    Rady, Mohamed Y; McGregor, Joan L; Verheijde, Joseph L

    2012-05-01

    Mass media campaigns are widely and successfully used to change health decisions and behaviors for better or for worse in society. In the United States, media campaigns have been launched at local offices of the states' department of motor vehicles to promote citizens' willingness to organ donation and donor registration. We analyze interventional studies of multimedia communication campaigns to encourage organ-donor registration at local offices of states' department of motor vehicles. The media campaigns include the use of multifaceted communication tools and provide training to desk clerks in the use of scripted messages for the purpose of optimizing enrollment in organ-donor registries. Scripted messages are communicated to customers through mass audiovisual entertainment media, print materials and interpersonal interaction at the offices of departments of motor vehicles. These campaigns give rise to three serious concerns: (1) bias in communicating information with scripted messages without verification of the scientific accuracy of information, (2) the provision of misinformation to future donors that may result in them suffering unintended consequences from consenting to medical procedures before death (e.g, organ preservation and suitability for transplantation), and (3) the unmanaged conflict of interests for organizations charged with implementing these campaigns, (i.e, dual advocacy for transplant recipients and donors). We conclude the following: (1) media campaigns about healthcare should communicate accurate information to the general public and disclose factual materials with the least amount of bias; (2) conflicting interests in media campaigns should be managed with full public transparency; (3) media campaigns should disclose the practical implications of procurement as well as acknowledge the medical, legal, and religious controversies of determining death in organ donation; (4) organ-donor registration must satisfy the criteria of informed

  15. Redefining Influencers : Scrutinizing the Term Social Media Influencer from a Public Perspective and Examining its Role in the Modern Media Landscape

    OpenAIRE

    Petersen, Gustaf

    2018-01-01

    This paper explores how influencers can be categorised using a self-administered questionnaire. In doing so, the study can contribute to an understanding of the phenomenon that is more extensive than what previous research has attributed. The focus of this paper is on how influencers can be better understood for the benefit of public relations (PR), marketing, and communication. The purpose of this project is to investigate whether the term influencers (short for social media influencers) are...

  16. Social media influencers - why we cannot ignore them : An exploratory study about how consumers perceive the influence of social media influencers during the different stages of the purchase decision process

    OpenAIRE

    Gashi, Linda

    2017-01-01

    Social media is connecting individuals all over the world, where the power of interaction and information sharing has shifted from companies to consumers. Since companies now have a harder time reaching out to consumers, social media influencers have been used as a solution to influence the purchase decisions of consumers and thereby drive purchases. However, while social media influencers are said to have an impact on the purchase decisions of consumers, less is actually known about the infl...

  17. The influence of advertising media on brand awareness

    OpenAIRE

    Domazet, Ivana; Đokić, Ines; Milovanov, Olja

    2018-01-01

    In modern business conditions, the company sends its messages through various instruments of promotion, and therefore the different media. One of the instruments of promotion economic propaganda (advertising), which uses a number of media such as television, radio, newspapers, billboards, Internet and others.. By using various media, the company affects the consumer awareness of the brand, spreads information about themselves and the brand, educates consumers, creates a brand image and the li...

  18. The Influence of advertising media on brand awareness

    OpenAIRE

    Ivana S. Domazet; Ines Đokić; Olja Milovanov

    2017-01-01

    In modern business conditions, the company sends its promotional message through various instruments of promotion, and therefore the different media. One of the instruments of promotion is economic propaganda (advertising), which uses a number of media such as television, radio, newspapers, billboards, Internet and others. By using various media, the company affects the consumer awareness of the brand, spreads information about themselves and the brand, educates consumers, creates a brand ima...

  19. Factors Influencing Social Media Marketing In Different Culture Context.

    OpenAIRE

    Omar, Juwayria

    2014-01-01

    Masteroppgave økonomi og administrasjon- Universitetet i Agder, 2014 Social media has gained precedence in today‟s business environment, and consumers themselves are more receptive to this marketing media. This study aims to identify the factors affecting users‟ attitudes towards social media marketing. From the literature review, a conceptual model was proposed, and five hypotheses were developed. The model studies the effect of several independent variables on attitude towards social med...

  20. How Social Media Recruitment Influences Organizational Social Responsibility

    OpenAIRE

    Gabriel-Andrei BREZOIU

    2014-01-01

    More and more employers declare they used or plan to use social media throughout human resources management processes. On one side, it is part of employer branding policy to offer relevant information to people about how it is to work in that organisation, including social media channels. On the other side, these means are really attractive regarding targeting options and reaching a wide range of applicants at a low cost. This paper summarizes the main evolutions of social media use in busine...

  1. UNWANTED BEHAVIOUR AMONG YOUTH: INFLUENCE OF DIGITAL MEDIA CONSUMPTION

    Directory of Open Access Journals (Sweden)

    Mateja Rek

    2016-09-01

    Full Text Available In many cases of unwanted behaviour that we analysed (for instance in case of cheating on school tests, beating, being bullied, conflicts with parents, gambling, intentionally damaging or destroying property we found a statistically significant effect of the extent of digital media use on incidence of such behaviour. Youth, who are large digital media users, behave in such socially unwanted ways more often compared to smaller media users. A dominant share of youth isn’t involved in violent behaviour or vandalism at all. However, the incidence of violence or vandalism in the large media users group is significantly higher compared to low and medium users group.

  2. Factors influencing media coverage of a radiological incident

    International Nuclear Information System (INIS)

    Bernhardt, R.K.; O'Neill, L.J.

    1986-01-01

    Most organizations have an existing policy for interactions with the media. This policy often requires that interactions be with or through a professional group of public information officers or the Office of Public Affairs. This policy tends to give individual members of an organization the belief that they are not responsible or in some instances, even allowed to interact with the media. To achieve good media relationships and/or coverage, individual interactions are necessary and required. The guidelines for media interactions provided in the Federal Emergency Management Agency (FEMA) sponsored Radiological Emergency Response course are relatively straightforward and simple to adopt

  3. 47 CFR 1.1153 - Schedule of annual regulatory fees and filing locations for mass media services.

    Science.gov (United States)

    2010-10-01

    ... 47 Telecommunication 1 2010-10-01 2010-10-01 false Schedule of annual regulatory fees and filing locations for mass media services. 1.1153 Section 1.1153 Telecommunication FEDERAL COMMUNICATIONS COMMISSION... of annual regulatory fees and filing locations for mass media services. Radio [AM and FM] (47 CFR...

  4. The Effects of Musical Elements in Mass Media and Internet on the Social Development of Children and Adolescents

    Science.gov (United States)

    Celasin, Cenk

    2013-01-01

    In this qualitative study, musical elements in mass media and internet mostly intended to children and adolescents, were examined in the context of the dimensions of the social development of them in a general approach, through scientific literature and written, audio, visual and audio-visual documents regarding mass media and internet. Purpose of…

  5. Boomers versus Millennials: Online Media Influence on Media Performance and Candidate Evaluations

    OpenAIRE

    Terri Towner; Caroline Lego Munoz

    2016-01-01

    Facebook posts, YouTube videos, tweets and wooing political bloggers have become standard practice in marketing political campaigns. Research has demonstrated the effect of new media on a host of politically-related behavior, including political participation, knowledge acquisition, group formation and self-efficacy. Yet, issues related to media trust, media performance and candidate evaluations have not been fully explored. In addition, much of the political marketing research looks exclusiv...

  6. Using a Marginal Structural Model to Design a Theory-Based Mass Media Campaign.

    Directory of Open Access Journals (Sweden)

    Hiromu Nishiuchi

    Full Text Available The essential first step in the development of mass media health campaigns is to identify specific beliefs of the target audience. The challenge is to prioritize suitable beliefs derived from behavioral theory. The purpose of this study was to identify suitable beliefs to target in a mass media campaign to change behavior using a new method to estimate the possible effect size of a small set of beliefs.Data were drawn from the 2010 Japanese Young Female Smoker Survey (n = 500, conducted by the Japanese Ministry of Health, Labor and Welfare. Survey measures included intention to quit smoking, psychological beliefs (attitude, norms, and perceived control based on the theory of planned behavior and socioeconomic status (age, education, household income, and marital status. To identify suitable candidate beliefs for a mass media health campaign, we estimated the possible effect size required to change the intention to quit smoking among the population of young Japanese women using the population attributable fraction from a marginal structural model.Thirteen percent of study participants intended to quit smoking. The marginal structural model estimated a population attributable fraction of 47 psychological beliefs (21 attitudes, 6 norms, and 19 perceived controls after controlling for socioeconomic status. The belief, "I could quit smoking if my husband or significant other recommended it" suggested a promising target for a mass media campaign (population attributable fraction = 0.12, 95% CI = 0.02-0.23. Messages targeting this belief could possibly improve intention rates by up to 12% among this population. The analysis also suggested the potential for regulatory action.This study proposed a method by which campaign planners can develop theory-based mass communication strategies to change health behaviors at the population level. This method might contribute to improving the quality of future mass health communication strategies and further

  7. Using a Marginal Structural Model to Design a Theory-Based Mass Media Campaign.

    Science.gov (United States)

    Nishiuchi, Hiromu; Taguri, Masataka; Ishikawa, Yoshiki

    2016-01-01

    The essential first step in the development of mass media health campaigns is to identify specific beliefs of the target audience. The challenge is to prioritize suitable beliefs derived from behavioral theory. The purpose of this study was to identify suitable beliefs to target in a mass media campaign to change behavior using a new method to estimate the possible effect size of a small set of beliefs. Data were drawn from the 2010 Japanese Young Female Smoker Survey (n = 500), conducted by the Japanese Ministry of Health, Labor and Welfare. Survey measures included intention to quit smoking, psychological beliefs (attitude, norms, and perceived control) based on the theory of planned behavior and socioeconomic status (age, education, household income, and marital status). To identify suitable candidate beliefs for a mass media health campaign, we estimated the possible effect size required to change the intention to quit smoking among the population of young Japanese women using the population attributable fraction from a marginal structural model. Thirteen percent of study participants intended to quit smoking. The marginal structural model estimated a population attributable fraction of 47 psychological beliefs (21 attitudes, 6 norms, and 19 perceived controls) after controlling for socioeconomic status. The belief, "I could quit smoking if my husband or significant other recommended it" suggested a promising target for a mass media campaign (population attributable fraction = 0.12, 95% CI = 0.02-0.23). Messages targeting this belief could possibly improve intention rates by up to 12% among this population. The analysis also suggested the potential for regulatory action. This study proposed a method by which campaign planners can develop theory-based mass communication strategies to change health behaviors at the population level. This method might contribute to improving the quality of future mass health communication strategies and further research is needed.

  8. The influence of repressive legislation on the structure of a social media network

    OpenAIRE

    Marcoux, Marianne; Lusseau, David

    2013-01-01

    Social media have been widely used to organize citizen movements. In 2012, 75% university and college students in Quebec, Canada, participated in mass protests against an increase in tuition fees, mainly organized using social media. To reduce public disruption, the government introduced special legislation designed to impede protest organization. Here, we show that the legislation changed the behaviour of social media users but not the overall structure of their social network on Twitter. Th...

  9. Mass media as an Effective Tool for Prevention of Socio-psychological Factors in the Development of Terrorism

    Directory of Open Access Journals (Sweden)

    Yuri P. Zinchenko

    2009-01-01

    Full Text Available Recently mass media play crucial role in social counterterrorism activity. The article is devoted to analysis of possibilities of mass media in prevention of the development of terrorism. Socio-psychological factors of development of terrorism, including concept of “contributing events” as well as hypothesis “frustration-aggression” are studied. The psychological component of terrorism in three major attitudes is considered in the article: psychology of terrorism, psychology of counteraction to terrorism, and using mass media for prevention the development of terrorism. Specific features and the external factors promoting involving into terrorism are analysed. Role of mass media in covering the information about terrorism events is analysed from point of view related to prevention of development of terrorism. Some key recommendations on counterterrorism activity using mass media means are formulated.

  10. Modeling the influence of coupled mass transfer processes on mass flux downgradient of heterogeneous DNAPL source zones.

    Science.gov (United States)

    Yang, Lurong; Wang, Xinyu; Mendoza-Sanchez, Itza; Abriola, Linda M

    2018-04-01

    Sequestered mass in low permeability zones has been increasingly recognized as an important source of organic chemical contamination that acts to sustain downgradient plume concentrations above regulated levels. However, few modeling studies have investigated the influence of this sequestered mass and associated (coupled) mass transfer processes on plume persistence in complex dense nonaqueous phase liquid (DNAPL) source zones. This paper employs a multiphase flow and transport simulator (a modified version of the modular transport simulator MT3DMS) to explore the two- and three-dimensional evolution of source zone mass distribution and near-source plume persistence for two ensembles of highly heterogeneous DNAPL source zone realizations. Simulations reveal the strong influence of subsurface heterogeneity on the complexity of DNAPL and sequestered (immobile/sorbed) mass distribution. Small zones of entrapped DNAPL are shown to serve as a persistent source of low concentration plumes, difficult to distinguish from other (sorbed and immobile dissolved) sequestered mass sources. Results suggest that the presence of DNAPL tends to control plume longevity in the near-source area; for the examined scenarios, a substantial fraction (43.3-99.2%) of plume life was sustained by DNAPL dissolution processes. The presence of sorptive media and the extent of sorption non-ideality are shown to greatly affect predictions of near-source plume persistence following DNAPL depletion, with plume persistence varying one to two orders of magnitude with the selected sorption model. Results demonstrate the importance of sorption-controlled back diffusion from low permeability zones and reveal the importance of selecting the appropriate sorption model for accurate prediction of plume longevity. Large discrepancies for both DNAPL depletion time and plume longevity were observed between 2-D and 3-D model simulations. Differences between 2- and 3-D predictions increased in the presence of

  11. Modeling the influence of coupled mass transfer processes on mass flux downgradient of heterogeneous DNAPL source zones

    Science.gov (United States)

    Yang, Lurong; Wang, Xinyu; Mendoza-Sanchez, Itza; Abriola, Linda M.

    2018-04-01

    Sequestered mass in low permeability zones has been increasingly recognized as an important source of organic chemical contamination that acts to sustain downgradient plume concentrations above regulated levels. However, few modeling studies have investigated the influence of this sequestered mass and associated (coupled) mass transfer processes on plume persistence in complex dense nonaqueous phase liquid (DNAPL) source zones. This paper employs a multiphase flow and transport simulator (a modified version of the modular transport simulator MT3DMS) to explore the two- and three-dimensional evolution of source zone mass distribution and near-source plume persistence for two ensembles of highly heterogeneous DNAPL source zone realizations. Simulations reveal the strong influence of subsurface heterogeneity on the complexity of DNAPL and sequestered (immobile/sorbed) mass distribution. Small zones of entrapped DNAPL are shown to serve as a persistent source of low concentration plumes, difficult to distinguish from other (sorbed and immobile dissolved) sequestered mass sources. Results suggest that the presence of DNAPL tends to control plume longevity in the near-source area; for the examined scenarios, a substantial fraction (43.3-99.2%) of plume life was sustained by DNAPL dissolution processes. The presence of sorptive media and the extent of sorption non-ideality are shown to greatly affect predictions of near-source plume persistence following DNAPL depletion, with plume persistence varying one to two orders of magnitude with the selected sorption model. Results demonstrate the importance of sorption-controlled back diffusion from low permeability zones and reveal the importance of selecting the appropriate sorption model for accurate prediction of plume longevity. Large discrepancies for both DNAPL depletion time and plume longevity were observed between 2-D and 3-D model simulations. Differences between 2- and 3-D predictions increased in the presence of

  12. Mass media barriers to social marketing interventions: the example of sun protection in the UK.

    Science.gov (United States)

    Kemp, Gillian Ann; Eagle, Lynne; Verne, Julia

    2011-03-01

    The role of the mass media in communicating health-related information to the wider population is the focus of this paper. Using the example of sun protection within the UK, we highlight some of the major challenges to raising awareness of steadily increasing melanoma rates and of effective sun protection strategies. The implications of potential barriers to official sun protection messages via conflicting messages in the media are discussed in terms of editorial on sun protection and in the way in which television programme content portrays the issues. Implications for public policy and future research conclude the paper.

  13. Effectiveness of Mass Media Campaigns to Reduce Alcohol Consumption and Harm: A Systematic Review

    Science.gov (United States)

    Lewis, Sarah; Katikireddi, Srinivasa Vittal; Bauld, Linda; Stead, Martine; Angus, Kathryn; Campbell, Mhairi; Hilton, Shona; Thomas, James; Hinds, Kate; Ashie, Adela; Langley, Tessa

    2018-01-01

    Abstract Aims To assess the effectiveness of mass media messages to reduce alcohol consumption and related harms using a systematic literature review. Methods Eight databases were searched along with reference lists of eligible studies. Studies of any design in any country were included, provided that they evaluated a mass media intervention targeting alcohol consumption or related behavioural, social cognitive or clinical outcomes. Drink driving interventions and college campus campaigns were ineligible. Studies quality were assessed, data were extracted and a narrative synthesis conducted. Results Searches produced 10,212 results and 24 studies were included in the review. Most campaigns used TV or radio in combination with other media channels were conducted in developed countries and were of weak quality. There was little evidence of reductions in alcohol consumption associated with exposure to campaigns based on 13 studies which measured consumption, although most did not state this as a specific aim of the campaign. There were some increases in treatment seeking and information seeking and mixed evidence of changes in intentions, motivation, beliefs and attitudes about alcohol. Campaigns were associated with increases in knowledge about alcohol consumption, especially where levels had initially been low. Recall of campaigns was high. Conclusion Mass media health campaigns about alcohol are often recalled by individuals, have achieved changes in knowledge, attitudes and beliefs about alcohol but there is little evidence of reductions in alcohol consumption. Short summary There is little evidence that mass media campaigns have reduced alcohol consumption although most did not state that they aimed to do so. Studies show recall of campaigns is high and that they can have an impact on knowledge, attitudes and beliefs about alcohol consumption. PMID:29329359

  14. Effectiveness of Mass Media Campaigns to Reduce Alcohol Consumption and Harm: A Systematic Review.

    Science.gov (United States)

    Young, Ben; Lewis, Sarah; Katikireddi, Srinivasa Vittal; Bauld, Linda; Stead, Martine; Angus, Kathryn; Campbell, Mhairi; Hilton, Shona; Thomas, James; Hinds, Kate; Ashie, Adela; Langley, Tessa

    2018-05-01

    To assess the effectiveness of mass media messages to reduce alcohol consumption and related harms using a systematic literature review. Eight databases were searched along with reference lists of eligible studies. Studies of any design in any country were included, provided that they evaluated a mass media intervention targeting alcohol consumption or related behavioural, social cognitive or clinical outcomes. Drink driving interventions and college campus campaigns were ineligible. Studies quality were assessed, data were extracted and a narrative synthesis conducted. Searches produced 10,212 results and 24 studies were included in the review. Most campaigns used TV or radio in combination with other media channels were conducted in developed countries and were of weak quality. There was little evidence of reductions in alcohol consumption associated with exposure to campaigns based on 13 studies which measured consumption, although most did not state this as a specific aim of the campaign. There were some increases in treatment seeking and information seeking and mixed evidence of changes in intentions, motivation, beliefs and attitudes about alcohol. Campaigns were associated with increases in knowledge about alcohol consumption, especially where levels had initially been low. Recall of campaigns was high. Mass media health campaigns about alcohol are often recalled by individuals, have achieved changes in knowledge, attitudes and beliefs about alcohol but there is little evidence of reductions in alcohol consumption. There is little evidence that mass media campaigns have reduced alcohol consumption although most did not state that they aimed to do so. Studies show recall of campaigns is high and that they can have an impact on knowledge, attitudes and beliefs about alcohol consumption.

  15. Fast Food Art, Talk Show Therapy: The Impact of Mass Media on Adolescent Art Therapy

    Science.gov (United States)

    Potash, Jordan S.

    2009-01-01

    Electronic media provides rapid delivery and unlimited access to pictures, sounds, and information. The ubiquitous presence of techno-digital culture in the lives of today's adolescents may influence or contaminate the art therapy process. This article presents two case studies that illustrate how cyberspace entered into art therapy sessions and…

  16. The Influence of Media on Young Children's Development

    Science.gov (United States)

    Wartella, Ellen

    2012-01-01

    Ellen Wartella, PhD, a leading scholar of the role of media in children's development, responds to questions about the role of media in the lives of very young children. She discusses how technology is having an impact on parents and children and provides some context for how parents and caregivers can make informed decisions about using media…

  17. A mass conservative numerical solution of vertical water flow and mass transport equations in unsaturated porous media

    International Nuclear Information System (INIS)

    Lim, S.C.; Lee, K.J.

    1993-01-01

    The Galerkin finite element method is used to solve the problem of one-dimensional, vertical flow of water and mass transport of conservative-nonconservative solutes in unsaturated porous media. Numerical approximations based on different forms of the governing equation, although they are equivalent in continuous forms, can result in remarkably different solutions in an unsaturated flow problem. Solutions given by a simple Galerkin method based on the h-based Richards equation yield a large mass balance error and an underestimation of the infiltration depth. With the employment of the ROMV (restoration of main variable) concept in the discretization step, the mass conservative numerical solution algorithm for water flow has been derived. The resulting computational schemes for water flow and mass transport are applied to sandy soil. The ROMV method shows good mass conservation in water flow analysis, whereas it seems to have a minor effect on mass transport. However, it may relax the time-step size restriction and so ensure an improved calculation output. (author)

  18. For Fit's Sake: A Norms-Based Approach to Healthy Behaviors Through Influence of Presumed Media Influence.

    Science.gov (United States)

    Ho, Shirley S; Lee, Edmund W J; Ng, Kaijie; Leong, Grace S H; Tham, Tiffany H M

    2016-09-01

    Based on the influence of presumed media influence (IPMI) model as the theoretical framework, this study examines how injunctive norms and personal norms mediate the influence of healthy lifestyle media messages on public intentions to engage in two types of healthy lifestyle behaviors-physical activity and healthy diet. Nationally representative data collected from 1,055 adults in Singapore demonstrate partial support for the key hypotheses that make up the extended IPMI model, highlighting the importance of a norms-based approach in health communication. Our results indicate that perceived media influence on others indirectly shaped public intentions to engage in healthy lifestyle behaviors through personal norms and attitude, providing partial theoretical support for the extended IPMI model. Practical implications for health communicators in designing health campaigns media messages to motivate the public to engage in healthy lifestyle are discussed.

  19. Relationships between self-esteem, media influence and drive for thinness.

    Science.gov (United States)

    Fernandez, Sofia; Pritchard, Mary

    2012-12-01

    The media is a powerful societal tool for expressing expectations about how men and women should look. As a result, over the past several years, women have shown an increase in body dissatisfaction (Cash, Morrow, Hrabosky, & Perry, 2004). The present study examined the relationships between drive for thinness, self-esteem, and media influence among men and women. Two hundred ninety-four college students completed the Texas Social Behavior Inventory (Helmreich & Stapp, 1974), Sociocultural Attitudes towards Appearance Scale-3 (Thompson, van den Berg, Roehrig, Guarda, & Hienberg, 2004), self-constructed questionnaire influence of media models, and the drive for Thinness Subscale (DT) from the Eating Disorder Inventory-3 (EDI-3; (Garner, 2004)). We expected to find an association between drive for thinness and media influence and between drive for thinness and self-esteem for both men and women. Finally, we expected that the use of media, social pressures and media internalization would be predictors of drive for thinness. We found a relationship between media influence and drive for thinness. There was also a relationship between self-esteem and drive for thinness. For both men and women, media models were the primary predictor for drive for thinness. However, for women the secondary predictor was social pressures; whereas for men the secondary predictor was internalization. Such findings show the importance of examining the impact of media sources on men and women in order to entangle gender differences. Copyright © 2012 Elsevier Ltd. All rights reserved.

  20. Mediatization Theory and Digital Media

    DEFF Research Database (Denmark)

    Finnemann, Niels Ole

    2011-01-01

    In the 20th century, the term "media logic" was introduced to denote the influence of independent mass media on political systems and other institutions. In recent years the idea has been reworked and labelled "mediatization" to widen the framework by including new media and new areas of applicat......In the 20th century, the term "media logic" was introduced to denote the influence of independent mass media on political systems and other institutions. In recent years the idea has been reworked and labelled "mediatization" to widen the framework by including new media and new areas...

  1. Media as social influence: racial differences in the effects of peers and media on adolescent alcohol cognitions and consumption.

    Science.gov (United States)

    Gibbons, Frederick X; Pomery, Elizabeth A; Gerrard, Meg; Sargent, James D; Weng, Chih-Yuan; Wills, Thomas A; Kingsbury, John; Dal Cin, Sonya; Worth, Keilah A; Stoolmiller, Mike; Tanski, Susanne E; Yeh, Hsiu-Chen

    2010-12-01

    Racial differences in the effects of peer and media influence on adolescents' alcohol cognitions and consumption were examined in a large-scale panel study. With regard to peer influence, results from cross-lagged panel analyses indicated that the relation between perceived peer drinking and own drinking was significant for both Black and White adolescents, but it was stronger for the White adolescents. With regard to media influence, structural modeling analyses indicated that exposure to drinking in movies was associated with more alcohol consumption 8 months and 16 months later. These effects were mediated by increases in the favorability of the adolescents' drinker prototypes, their willingness to drink, and their tendency to affiliate with friends who were drinking. Multiple group analyses indicated that, once again, the effects (both direct and indirect) were much stronger for White adolescents than for Black adolescents. The results suggest media influence works in a similar manner to social influence and that Whites may be more susceptible to both types of influence. (PsycINFO Database Record (c) 2010 APA, all rights reserved).

  2. How Social Media Recruitment Influences Organizational Social Responsibility

    Directory of Open Access Journals (Sweden)

    Gabriel-Andrei BREZOIU

    2014-06-01

    Full Text Available More and more employers declare they used or plan to use social media throughout human resources management processes. On one side, it is part of employer branding policy to offer relevant information to people about how it is to work in that organisation, including social media channels. On the other side, these means are really attractive regarding targeting options and reaching a wide range of applicants at a low cost. This paper summarizes the main evolutions of social media use in businesses in general, but also in recruitment, in particular. Moreover, we consider the ethical implications and possible solutions.

  3. Acting on Media: Influencing, Shaping and (ReConfiguring the Fabric of Everyday Life

    Directory of Open Access Journals (Sweden)

    Sigrid Kannengießer

    2017-09-01

    Full Text Available Computerization, digitalization and datafication are by far no neutral or self-dependent occurrences. They are, to a large degree, co-determined by heterogeneous actors who reflect about, construct, configure, manipulate or even control media. The contributors to this issue put the spotlight on these actors and investigate how they influence, shape and (reconfigure broader social constellations. Instead of exploring what people do with media, the articles focus on the many ways individuals, civil society initiatives, corporations and social movements act on media. The notion of acting on media denotes the efforts of a wide range of actors to take an active part in the molding of media organizations, infrastructures and technologies that are part of the fabric of everyday life. Therefore, by conceptualizing acting on media as a form of political action, the issue aims to contribute to ongoing discussions on the media practice paradigm.

  4. Instagram's Social Media Influencers: A study of Online Popularity From Source Credibility to Brand Attitude

    OpenAIRE

    Granjon, Valentin; Benedic, Romain

    2017-01-01

    Social Media Influencers (SMIs) and their sponsored posts on the Social Media represent a growing part of tomorrow’s digital marketing landscape. Marketers hire them to recommend their products to their large audiences through friendly and engaging social media posts. To please marketers, increasing and maintaining their audience size is of the utmost importance. Consequently, number of followers, likes, and comments have become the metrics of SMIs success. However, recent contradictory publi...

  5. When Perception Becomes Reality and Truth is Relative: Spin Strategies and Political Influence over Media Reporting in Macedonian Media

    Directory of Open Access Journals (Sweden)

    Žaneta Trajkoska

    2018-03-01

    Full Text Available The power of politicians presenting itself in front of the public rests in the media, so politicians are likely to use the media to create the preferred media frames and to set the agenda (agenda setting. Worldwide, spin-doctors have their own influence in the modeling of the media reality, processes that are comparable in Macedonia as well. The paper strive to describe the presence of the spinning in Macedonia and its impact on the news content. Furthermore, it deals with the spinning tactics and their manifestation in the political communication, explaining the models in which political spinning is functioning in Macedonia. Main research questions are focused on: (1 how does the process of creating the news is carry out and what affects the news content production; (2 what specific strategic doctrines spin-doctors are using to influence the process of daily reporting and to participate in the creation of the media reality; (3 how the spin-doctors present information and communicate with the public and what methods and tools are characteristic for spinning cycles.

  6. The relationship between trust in mass media and the healthcare system and individual health: evidence from the AsiaBarometer Survey

    Directory of Open Access Journals (Sweden)

    Tokuda Yasuharu

    2009-01-01

    Full Text Available Abstract Background Vertical and horizontal trust, as dimensions of social capital, may be important determinants of health. As mass media campaigns have been used extensively to promote healthy lifestyles and convey health-related information, high levels of individual trust in the media may facilitate the success of such campaigns and, hence, have a positive influence on health. However, few studies have investigated the relationship between trust levels in mass media, an aspect of vertical trust, and health. Methods Based on cross-sectional data of the general population from the AsiaBarometer Survey (2003–2006, we analyzed the relationship between self-rated health and trust in mass media, using a multilevel logistic model, adjusted for age, gender, marital status, income, education, occupation, horizontal trust, and trust in the healthcare system. Results In a total of 39082 participants (mean age 38; 49% male, 26808 (69% were classified as in good health. By the levels of trust in mass media, there were 6399 (16% who reported that they trust a lot, 16327 (42% reporting trust to a degree, 9838 (25% who do not really trust, 3307 (9% who do not trust at all, and 191 (0.5% who have not thought about it. In the multilevel model, trust in mass media was associated with good health (do not trust at all as the base group: the odds ratios (OR of 1.16 (95% confidence interval (CI = 1.05–1.27 for do not really trust; OR of 1.35 (95% CI = 1.23–1.49 for trust to a degree, and 1.57 (95% CI = 1.36–1.81 for trust a lot. Horizontal trust and trust in the healthcare system were also associated with health. Conclusion Vertical trust in mass media is associated with better health in Asian people. Since mass media is likely an important arena for public health, media trust should be enhanced to make people healthier.

  7. Media Influence On Public Opinion Attitudes Toward The Migration Crisis

    Directory of Open Access Journals (Sweden)

    Joana Kosho

    2015-08-01

    Full Text Available Many studies or facts from the practical experience of many journalist politicians and professors show that the media impact on public opinion is enormous and essential. Many issues of everyday life human crisis or mainstream policies once covered and analyzed from the lenses of the media become the main concerns of the citizens and have a meaningful impact on the attitudes of the public opinion. The migration crisis that is challenging the European countries nowadays is a big concern not only for the host countries citizens but a life challenge for the immigrants themselves. This study will examine of the connection between media reports on immigration and public attitudes and actions and how migration issues presented in the mainstream media impact the public and political discourse on international migration.

  8. INFLUENCE OF GLOBAL MEDIA TECHNOLOGY ON THE SOCIAL ...

    African Journals Online (AJOL)

    GRAB INTERNATIONAL VENTURES

    Global media technology has created greater uncertainty in what has been relatively .... circuit pilot project, today delivers classes designed from 12,000 rural ... take orders and acquire knowledge on how to expand their business horizons.

  9. REFLECTION OF SELF-IDENTIFICATION IN THE REGIONAL PRINTED MASS MEDIA

    Directory of Open Access Journals (Sweden)

    Larisa Stepanovna Shmul’skaya

    2017-11-01

    Full Text Available The ways of reflecting and linguistic expression of territorial identity in the printed regional mass media were the subject of the study. The printed publications of the Yenisei region: Zarya of the Yenisei (socio-political newspaper of the city of Lesosibirsk, Angarsky Rabochiy (socio-political newspaper of Motyginsky district, Yeniseiskaya Pravda (Yeniseisk and Yeniseisky district socio-political newspaper , Zarya (social and political newspaper of Pirovsky district, Severo-Yeniseisky Vestnik (municipal newspaper of North Yenisei district, Novaya zhizn (Kazachinskaya socio-political newspaper of Krasnoyarsk Territory were chosen as the material for the research. Goal. To consider the concept of “regional identity” and to identify markers of territorial identity in the regional printed media. Research methods: the descriptive method and the method of the contextual analysis. Results. The regional identity is defined as a form of collective identity at which its carrier is capable to spatiotemporal identification, valuable, emotional, regulatory correlation with the outside world. When analyzing the texts of the regional newspapers certain features of reflecting and shaping the territorial “self” are revealed, that is characteristic of provincial newspapers in general and distinguishes them from the federal media. It is established that the mass media can be considered as means of formation, expression and transfer of regional values and are effective means of reflection and modeling of territorial identity.

  10. Long-term evaluation of a Canadian back pain mass media campaign.

    Science.gov (United States)

    Suman, Arnela; Bostick, Geoffrey P; Schopflocher, Donald; Russell, Anthony S; Ferrari, Robert; Battié, Michele C; Hu, Richard; Buchbinder, Rachelle; Gross, Douglas P

    2017-09-01

    This paper evaluates the long-term impact of a Canadian mass media campaign on general public beliefs about staying active when experiencing low back pain (LBP). Changes in beliefs about staying active during an episode of LBP were studied using telephone and web-based surveys. Logistic regression analysis was used to investigate changes in beliefs over time and the effect of exposure to campaign messaging. The percentage of survey respondents agreeing that they should stay active through LBP increased annually from 58.9 to ~72.0%. Respondents reporting exposure to campaign messaging were statistically significantly more likely to agree with staying active than respondents who did not report exposure to campaign messaging (adjusted OR, 95% CI = 1.96, 1.73-2.21). The mass media campaign had continued impact on public LBP beliefs over the course of 7 years. Improvements over time were associated with exposure to campaign messaging.

  11. Towards a Discourse for Criticism in Language Teaching: Analysis of Sociocultural Representations in Mass Media

    Directory of Open Access Journals (Sweden)

    Margarita Rosa Vargas Torres

    2010-10-01

    Full Text Available This article states that in order to exercise citizenship with responsibility, language teachers need to popularize a discourse for criticism in which students and teachers transcend tacit knowledge and common sense due to meta-cognition and argumentation and reach systematic knowledge and procedures posed by experts in the different disciplines. As illustrated inside, the source and objective of analysis by means of which this discourse can be contextualized in language teaching is the language of mass media and all the sociocultural and signifying practices that it invokes. We conclude that through the analysis of mass media it is possible to educate students with the basic knowledge and skills necessary to interact critically in the world.

  12. Single Thai women's interpersonal communication and mass media reception on AIDS.

    Science.gov (United States)

    Nishino, Y; Schunck, M

    1997-04-01

    This research examines young unmarried women's ways of talking about AIDS, AIDS prevention, and its relationship to mass media AIDS messages in Thailand. Data were derived from a survey conducted in four districts of Kanchanaburi province. Three hundred ninety-seven unmarried women were extracted from the approximately 1,800 original subjects for this analysis. Respondents were asked about the subjects and extent of their conversations about AIDS, the choice of discussion partners, considerations of social appropriateness in talking about the disease, as well as their risk perception. Important findings were that (a) women tend to talk about AIDS primarily with friends and siblings, (b) their reception level of mass media messages is related to the number of topics discussed and frequency of talks by the subjects, and (c) socioeconomic status and age are related to the variety and frequency of talking about AIDS. Implications for AIDS education are discussed.

  13. Opinion dynamics on interacting networks: media competition and social influence.

    Science.gov (United States)

    Quattrociocchi, Walter; Caldarelli, Guido; Scala, Antonio

    2014-05-27

    The inner dynamics of the multiple actors of the informations systems - i.e, T.V., newspapers, blogs, social network platforms, - play a fundamental role on the evolution of the public opinion. Coherently with the recent history of the information system (from few main stream media to the massive diffusion of socio-technical system), in this work we investigate how main stream media signed interaction might shape the opinion space. In particular we focus on how different size (in the number of media) and interaction patterns of the information system may affect collective debates and thus the opinions' distribution. We introduce a sophisticated computational model of opinion dynamics which accounts for the coexistence of media and gossip as separated mechanisms and for their feedback loops. The model accounts also for the effect of the media communication patterns by considering both the simple case where each medium mimics the behavior of the most successful one (to maximize the audience) and the case where there is polarization and thus competition among media memes. We show that plurality and competition within information sources lead to stable configurations where several and distant cultures coexist.

  14. Opinion dynamics on interacting networks: media competition and social influence

    Science.gov (United States)

    Quattrociocchi, Walter; Caldarelli, Guido; Scala, Antonio

    2014-05-01

    The inner dynamics of the multiple actors of the informations systems - i.e, T.V., newspapers, blogs, social network platforms, - play a fundamental role on the evolution of the public opinion. Coherently with the recent history of the information system (from few main stream media to the massive diffusion of socio-technical system), in this work we investigate how main stream media signed interaction might shape the opinion space. In particular we focus on how different size (in the number of media) and interaction patterns of the information system may affect collective debates and thus the opinions' distribution. We introduce a sophisticated computational model of opinion dynamics which accounts for the coexistence of media and gossip as separated mechanisms and for their feedback loops. The model accounts also for the effect of the media communication patterns by considering both the simple case where each medium mimics the behavior of the most successful one (to maximize the audience) and the case where there is polarization and thus competition among media memes. We show that plurality and competition within information sources lead to stable configurations where several and distant cultures coexist.

  15. Utilization of Mass Media and Effects for Developing Women’s Health

    Directory of Open Access Journals (Sweden)

    Sema Ozbas

    2010-10-01

    Full Text Available Women's health, family and society resulting from psycho-social factors, women's individual health status, fertility behavior, such as the quality of health services are affected by many factors. Factors that affect health because they are many and various, to develop health strategies and actions are also many and varied. Therefore, the development of health issue, not only the health sector, many sectors of the business. One of the most important of these sectors is the media. Women how to mass media can reach, when they choose what is, and these preferences in women's health in developing discuss how the effective use of women in this study visual media to reach out difficulties they were experiencing. Especially in rural areas, it is observed more pronounced. Women in the use of the media gather useful information, they apply this knowledge in the development of their health and it was concluded that the media would be effective. [TAF Prev Med Bull 2010; 9(5.000: 541-546

  16. The Influence of Social Media on Collaborative Learning in a Cohort Environment

    Directory of Open Access Journals (Sweden)

    Natasha James-Waldon

    2016-06-01

    Full Text Available This paper provides an overview of the impact that social media has on the development of collaborative learning within a cohort environment in a doctoral program. The researchers surveyed doctoral students in an education program to determine how social media use has influenced the doctoral students. The study looked at the following areas: a the ability of social media use to develop a collaborative learning environment, b access to social media content which supports learning, and c whether social media use has contributed to the enhancement of the doctoral students’ academic achievement and learning progress. As social media use and on-line learning become more prevalent in education, it is important to continue to understand the impact that social media has on improving students’ ability to achieve their academic goals. This study provides insight on how doctoral students used social media and how social media use has influenced academic development in their cohort environment. In addition, this paper provides a discerning view into the role social media plays when developing a collaborative learning environment in a cohort.

  17. Borders amidst power, State and mass media, from a critical theory standpoint

    Directory of Open Access Journals (Sweden)

    Manuel Ortiz Marín

    2006-07-01

    Full Text Available A conception of the power, from the glance of the Critical Theory that it allows to understand the woven complex that links the relations of power to most of the human activities. This paper also approaches to the State as a regulating element of the different forces from institutional character, that they operate in its interior like structures of power and the function as that the massive mass media in the complexity of the modern societies act.

  18. Cost-effectiveness of a smokeless tobacco control mass media campaign in India.

    Science.gov (United States)

    Murukutla, Nandita; Yan, Hongjin; Wang, Shuo; Negi, Nalin Singh; Kotov, Alexey; Mullin, Sandra; Goodchild, Mark

    2017-08-10

    Tobacco control mass media campaigns are cost-effective in reducing tobacco consumption in high-income countries, but similar evidence from low-income countries is limited. An evaluation of a 2009 smokeless tobacco control mass media campaign in India provided an opportunity to test its cost-effectiveness. Campaign evaluation data from a nationally representative household survey of 2898 smokeless tobacco users were compared with campaign costs in a standard cost-effectiveness methodology. Costs and effects of the Surgeon campaign were compared with the status quo to calculate the cost per campaign-attributable benefit, including quit attempts, permanent quits and tobacco-related deaths averted. Sensitivity analyses at varied CIs and tobacco-related mortality risk were conducted. The Surgeon campaign was found to be highly cost-effective. It successfully generated 17 259 148 additional quit attempts, 431 479 permanent quits and 120 814 deaths averted. The cost per benefit was US$0.06 per quit attempt, US$2.6 per permanent quit and US$9.2 per death averted. The campaign continued to be cost-effective in sensitivity analyses. This study suggests that tobacco control mass media campaigns can be cost-effective and economically justified in low-income and middle-income countries. It holds significant policy implications, calling for sustained investment in evidence-based mass media campaigns as part of a comprehensive tobacco control strategy. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2017. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

  19. Food expert and mass media: food crises (BBE 2001- tranquillity food (2007

    Directory of Open Access Journals (Sweden)

    Julia Navas López

    2010-07-01

    Full Text Available This article uses the anthropological approach to analyse such important concepts in public health as the perception of food security. We analyse to expert-mass media. First, quantify and reflect on the news appeared in national and regional newspapers in Spain in two different periods:the BSE crisis(2000-2002 and “food tranquillity”(2007. Secondly, we analysed the perception of food expert through a qualitative methodology.

  20. Undergraduates and Their Use of Social Media: Assessing Influence on Research Skills

    Science.gov (United States)

    Nwangwa, Kanelechi C. K.; Yonlonfoun, Ebun; Omotere, Tope

    2014-01-01

    This research investigates the influence of social media usage on research skills of undergraduates offering Educational Management at six different universities randomly selected from the six geo-political zones in Nigeria. Various studies on the effects of social media on students have concentrated mainly on academic performance (Kirschner &…

  1. The Influence of Social Media on Collaborative Learning in a Cohort Environment

    Science.gov (United States)

    Wandera, Silas; James-Waldon, Natasha; Bromley, Debbi; Henry, Zandra

    2016-01-01

    This paper provides an overview of the impact that social media has on the development of collaborative learning within a cohort environment in a doctoral program. The researchers surveyed doctoral students in an education program to determine how social media use has influenced the doctoral students. The study looked at the following areas: a)…

  2. Fan Letters to the Cultural Industries: Border Literature about Mass Media

    Directory of Open Access Journals (Sweden)

    Claire Fox

    2001-01-01

    Full Text Available The concentration of the Mexican and U.S. cultural industries in cities outside of the border region and the intermittent outsourcing of Hollywood movies to production facilities in Baja, California, have had a marked impact on the literary practice of "fronterizo" 'border' intellectuals. This essay discusses the theme of the cinema in three narratives by authors from the U.S.-Mexico border region: "Hotel Frontera" ("Border Hotel", by Gabriel Trujillo Muñoz, "Canícula," by Norma Elia Cantú, and "The Magic of Blood," by Dagoberto Gilb. These narratives provide ethnographic information about the reception of nationally distributed mass media in the border region; at the same time they produce a contestatory discourse that challenges the manner in which the border and its populations have been portrayed and employed in the U.S. and Mexican film industries. The study of film culture must take into consideration patterns of consumption as well as production, and literature about mass media is one arena through which it is possible to focus on both of these processes simultaneously. Fronteriza/o writing about cinema reveals a desire to inhabit popular cinematic genres such as film noir and the western while at the same time retaining a critical stance towards them. This ambivalence is understood as a localist response to the marginalization of fronteriza/o cultural production in a bi-national context, rather than as general suspicion toward visual mass media on the part of "traditional" literary intellectuals.

  3. Is mass media beneficial or not for the information of the general public?

    Science.gov (United States)

    Stavinschi, M.; Mosoia, C.

    2005-11-01

    The International Year of Physics reminds us, among other things, of the way in which Einstein became famous. In spite of all his remarkable scientific results, without the contribution of the press he would not have become so well known in the entire world as he was and continues to be after a century. And he is not the unique example of celebrity due to mass media (see Carl Sagan or Stephen Hawking). In 1969 the first man stepped on the Moon. It was maybe the first cosmic event, which became famous due to a live TV broadcast. Others followed, if we are to mention only the total solar eclipse of 1999 or Venus's transit of last year. Consequently, mass media can make a scientist famous, can also make an event understood and admired and can attract hundreds or maybe millions of people to science. The same mass media can also destroy a personality or an event. We shall give only two examples: the distrust of many people concerning the same Moon landing or the manipulation of millions of people by means of astrology. All this urges us to make a very thorough analysis of the way in which scientific information is communicated to the general public: well done, it can be beneficial; otherwise it may drive the new generations away from research, the understanding of the phenomena, the neglect of the environment and finally from the neglect and the destruction of our own planet.

  4. Mass media in health promotion: an analysis using an extended information-processing model.

    Science.gov (United States)

    Flay, B R; DiTecco, D; Schlegel, R P

    1980-01-01

    The information-processing model of the attitude and behavior change process was critically examined and extended from six to 12 levels for a better analysis of change due to mass media campaigns. Findings from social psychology and communications research, and from evaluations of mass media health promotion programs, were reviewed to determine how source, message, channel, receiver, and destination variables affect each of the levels of change of major interest (knowledge, beliefs, attitudes, intentions and behavior). Factors found to most likely induce permanent attitude and behavior change (most important in health promotion) were: presentation and repetition over long time periods, via multiple sources, at different times (including "prime" or high-exposure times), by multiple sources, in novel and involving ways, with appeals to multiple motives, development of social support, and provisions of appropriate behavioral skills, alternatives, and reinforcement (preferably in ways that get the active participation of the audience). Suggestions for evaluation of mass media programs that take account of this complexity were advanced.

  5. Effects of a statewide antismoking campaign on mass media messages and smoking beliefs.

    Science.gov (United States)

    Murray, D M; Prokhorov, A V; Harty, K C

    1994-01-01

    BACKGROUND. In 1985, The Minnesota Legislature initiated a long-term and broad-based program to deter adolescent tobacco use. The initiative was funded by higher taxes on tobacco products and combined school-based programming, mass-media campaigns, and local community grants. The Minnesota-Wisconsin Adolescent Tobacco-Use Research Project was designed to evaluate this effort by monitoring adolescent tobacco use and related factors in Minnesota and Wisconsin from 1986 to 1990. The results presented in this paper indicate that the Minnesota initiative dramatically increased Minnesota schoolchildren's reported exposure to the anti-smoking messages in the mass media but had little effect on smoking-related beliefs or smoking behaviors. CONCLUSIONS. These results, together with the findings from other recent studies, suggest that even dramatic increases in exposure to anti-tobacco messages in the mass-media, in the absence of a substantial and sustained school-based tobacco prevention measures, may be insufficient to generate reductions in adolescent tobacco use.

  6. Lithuania’s Images in Russian Mass Media after the Annexation of Crimea

    Directory of Open Access Journals (Sweden)

    Pugačiauskas Virgilijus

    2017-12-01

    Full Text Available One of the distinctive features of Russia’s confrontation with the West over the 2014-2016 period is the intensification of Russian propaganda both in foreign countries and within the state. Lithuania, whose relations with a major neighbour were not normalized, and which openly supported Ukraine’s position, attracted the additional attention of Russian mass media in which an incitement to anti- Lithuanian moods was bolstered. In this case, it is endeavoured to generally describe how the mass media (television and newspapers played a role in contriving a social construct and ascertain the Lithuanian quantitative characteristics which are presented in Russian mass media. Referring to the analysis, one can distinguish three prevailing negative images of Lithuania - that is, Russophobic and anti-Russian; a falsifier of history; and a failing and non-influential state. These images, being consistently and purposefully exploited in Russian information space, almost with no alternative sources, turned into undeniable truth for the majority of Russian citizens. This provides the Kremlin with vast possibilities of manipulation in constructing the tactics and strategy of geopolitical instability. On the other hand, one should not forget that such a negative picture of Lithuania serves as a way in which Russian society justifies Putin’s political system and demonstrates its superiority over the values of the Western world.

  7. Mass Media and HIV/AIDS Prevention Among Female Sex Workers in Beijing, China.

    Science.gov (United States)

    Xiao, Zhiwen; Li, Xiaoming; Lin, Danhua; Tam, Cheuk Chi

    2015-01-01

    The current study aimed to identify the sources of HIV prevention information for female sex workers in Beijing and assess the associations between levels of mass media exposure of HIV/AIDS prevention information and HIV/AIDS knowledge as well as condom use-related attitudes, beliefs, and behaviors. Cross-sectional data were collected from 359 female sex workers in Beijing, China. Chi-square tests and one-way ANOVA tests were employed. Female sex workers sampled in Beijing were more likely to obtain HIV/AIDS prevention information from television and street posters than radio and the Internet. However, a higher level of exposure to and a lasting impression on online information were significantly associated with a higher level of condom use self-efficacy and more consistent condom use among the participants. Exposure to HIV/AIDS prevention information delivered by radio, street posters, and the Internet was found to be associated with sexual communication about HIV or condom use with sexual partners. Overall, this study provides preliminary evidence of the utility of various mass media outlets in delivering HIV/AIDS prevention information among female sex workers in China. Future studies are needed to systematically examine the effectiveness of mass media-based prevention education on HIV/AIDS related attitudes and behaviors among female sex workers and other populations in China.

  8. Cosplaying the media mix: Examining Japan's media environment, its static forms, and its influence on cosplay

    Directory of Open Access Journals (Sweden)

    Matthew Ogonoski

    2014-06-01

    Full Text Available Cosplay—costume role-play—has dramatically increased in popularity over the past 20 years in conjunction with the cultural institution of anime, comic book, manga, science fiction, and other related fandom conventions. Cosplay was prominently established in Japan before gaining attention in North America. In this article I analyze the significance of those Japanese origins in relation to the experience of a unique media environment. The aesthetics and practices of cosplay in Japan are fundamentally informed by a specific ontological characteristic of Japanese anime, manga, and ancillary forms: the static image. Of essential importance to these consumption practices—both materially and conceptually—is the phenomenon of the anime database: an archive of static images that is continually accessed for the purposes of understanding, consuming, and creating new media. Through a detailed discussion of Hiroki Azuma's conception of the moe database, Thomas Lamarre's discussion of the cel bank as a material requisite of the database, and Marc Steinberg's assessment of the media mix, I extend the phenomenological affects of this media environment and its static images to the act of cosplay posing—an act that aspires to create a mimetic and collective connection between cosplayers and particular media images. This exploratory platform will permit me to develop specific conceptions of Japan's complex media environment and its transformations of material forms into ephemeral consumption practices.

  9. INFLUENCE OF MASS GAIN DURING GESTATION ON MILK ...

    African Journals Online (AJOL)

    S. Afr. J. Anim ScL 4, 7l-74(1974). INFLUENCE OF MASS GAIN DURING GESTATION ON MILK PRODUCTION OF EWES. P. le Roux. Iubtopos Resarch Station, hivate Bag K 5137. Buhtttyo. Receipt of MS. 2.8.73. OPffiMMING; INVLOED VAN MASSATOENAUE GEDUREI{DE DRAGTIGHEID OP MELKPRODUKSIE vAN ...

  10. Influence of Media on Seasonal Influenza Epidemic Curves.

    Science.gov (United States)

    Saito, Satoshi; Saito, Norihiro; Itoga, Masamichi; Ozaki, Hiromi; Kimura, Toshiyuki; Okamura, Yuji; Murakami, Hiroshi; Kayaba, Hiroyuki

    2016-09-01

    Theoretical investigations predicting the epidemic curves of seasonal influenza have been demonstrated so far; however, there is little empirical research using ever accumulated epidemic curves. The effects of vaccine coverage and information distribution on influenza epidemics were evaluated. Four indices for epidemics (i.e., onset-peak duration, onset-end duration, ratio of the onset-peak duration to onset-end duration and steepness of epidemic curves) were defined, and the correlations between these indices and anti-flu drug prescription dose, vaccine coverage, the volume of media and search trend on influenza through internet were analyzed. Epidemiological data on seasonal influenza epidemics from 2002/2003 to 2013/2014 excluding 2009/2010 season were collected from National Institute of Infectious Diseases of Japan. The onset-peak duration and its ratio to onset-end duration correlated inversely with the volume of anti-flu drug prescription. Onset-peak duration correlated positively with media information volume on influenza. The steepness of the epidemic curve, and anti-flu drug prescription dose inversely correlated with the volume of media information. Pre-epidemic search trend and media volume on influenza correlated with the vaccine coverage in the season. Vaccine coverage had no strong effect on epidemic curve. Education through media has an effect on the epidemic curve of seasonal influenza. Copyright © 2016 The Author(s). Published by Elsevier Ltd.. All rights reserved.

  11. Is Theatre Under the Influence of New Media?

    Directory of Open Access Journals (Sweden)

    Dagmar Podmaková

    2015-10-01

    Full Text Available The paper poses questions concerning the extent of direct or indirect impact of new media on the concept of a theatrical production and on the perception of a concret theatrical performance. Using examples of theatrical preoductions, the author divided the impact of media into several areas. One of them is the insertion of film clips into a theatrical performance or simultaneous large screen projections of what is happening on stage. The second area concerns (indirect effect of new media on the currentness of the testimony of theatre-makers, such as, for instance, the projection of TV news that accentuate the impact of everydayness on the aesthetic perception of an audience. One should not discount the side effects of the media that entered the theatre, such as the effect of TV series on the social media popularity of actors. Therefore, when actors perform on stage, the audiences are inclined to perceive them as TV-series characters rather than dramatic characters.

  12. Influence of social media on business (A case study of Lagos, Nigeria)

    OpenAIRE

    Imran, Shakir

    2014-01-01

    Since the advent of social media has bring a new landscape and present a new grid of personal connections, businesses have been seeing a tremendous opportunities and are intense to draw from (social media or the trend). Many studies has been conducted stating the reasons to draw from social media and in other to help companies to gain a better position in the transition, The main reason for writing this research is to analyze the influence of social media on Lagos Nigerian businesses. Th...

  13. Social Butterflies- How Social Media Influencers are the New Celebrity Endorsement

    OpenAIRE

    Burke, Kayleigh Elizabeth

    2017-01-01

    The rapid growth of visual microblogging platforms, such as Instagram, has created new opportunities for brands to communicate with stakeholders. As these platforms evolve, brands have had to adapt in order to use the available social media platforms to gain visibility in the millennial audience. Recently brands have turned to online 'celebrities' known as a social media influencer (SMI) to distribute information and influence consumers' product perceptions. This specifically has become a com...

  14. Understanding Fear of Zika: Personal, Interpersonal, and Media Influences.

    Science.gov (United States)

    Yang, Chun; Dillard, James Price; Li, Ruobing

    2018-02-02

    Fear of infectious disease often motivates people to protect themselves. But, it can also produce negative bio-social-psychological effects whose severity is on par with those of the disease. The WHO declaration of Zika as a world health crisis presented an opportunity to study factors that bring about fear. Beginning nine days after the WHO announcement, data were gathered from women aged 18-35 living in the southern United States (N = 719). Respondents reported experiencing fear of Zika at levels akin to those reported following other significant crises/disasters (e.g., the terrorist attacks of 9/11). Fear increased as a function of (1) personal, but not other-relevance, (2) frequency of media exposure, but not media content, and (3) frequency of interpersonal exposure and interpersonal content. It is argued that media and interpersonal message sources may be innately predisposed to amplify, rather than attenuate, risk. © 2018 Society for Risk Analysis.

  15. Impact of Public Perception on US National Policy: A Study of Media Influence in Military and Government Decision Making

    National Research Council Canada - National Science Library

    Bly, Theresa

    2002-01-01

    The Amen can public relies on the mass media to keep them apprised of important events and developments at home and abroad, Often, media stories are the only source of information the public has on a...

  16. Does media coverage influence the spread of drug addiction?

    Science.gov (United States)

    Ma, Mingju; Liu, Sanyang; Li, Jun

    2017-09-01

    In this paper, a three dimensional drug model is constructed to investigate the impact of media coverage on the spread and control of drug addiction. The dynamical behavior of the model is studied by using the basic reproduction number R0. The drug-free equilibrium is globally asymptotically stable if R0 drug addiction equilibrium is locally stable if R0 > 1. The results demonstrate that the media effect in human population cannot change the stabilities of equilibria but can affect the number of drug addicts. Sensitivity analyses are performed to seek for effective control measures for drug treatment. Numerical simulations are given to support the theoretical results.

  17. How is Social Media Influencing the Way we Communicate?

    OpenAIRE

    Diana Gherghita-Mihaila

    2016-01-01

    Social media has transformed the way we think our campaigns and communicate with our audience, but also it changed the way we get in touch with our target and make it react to what we are saying or doing. The objective of this paper is to emphasize that we not only use social media on a personal level, but we’ve transformed it in an important marketing tool for our business. Today we live in online almost as much as we live in the real world. A company without a website and social...

  18. Some views of elite athletes on cooperation with the media and the media's influence on sports and private lives

    Directory of Open Access Journals (Sweden)

    Marko Zadražnik

    2013-06-01

    Full Text Available BACKGROUND: Today, sport represents an element of the quality of life as it is often an indicator of a country's civilisational, societal and economic development. The public is mostly interested in elite sport which has effects for both society as well the lives of individuals as the public is not only interested in sports achievements but also in athlete's private lives. The border between the public and private is difficult to establish. The interlinked work of elite athletes and the media often results in misunderstandings as the media intrudes on the private lives of athletes, which in turn impacts both the private and professional lives of athletes. OBJECTIVE: The study's main purpose was to identify the attitude of elite athletes to the media and the influence of the media on the private and professional lives of athletes. The study also evaluated the qualities of an ideal journalist in the eyes of athletes. METHODS: Differences between more and less experienced elite athletes were studied on a sample of 67 Slovenian athletes from team sports. The data were collected through a questionnaire. The findings were further interpreted in line with the opinions of ten leading athletes from individual sports, which were collected through a semi-structured interview. RESULTS: Differences between groups of more and less experienced athletes were detected in answers to the question, "When do athletes decide to cooperate with the media?" and "Have you already been offended by the media?". Elite athletes like to cooperate with the media and usually give information away freely. Similarly, journalists largely understand that athletes desire peace and quiet prior to a competition. Athletes perceive precision and verification of information as the most important qualities of journalists, while they consider some personal qualities and materialistic characteristics as less important. CONCLUSIONS: The study's results show that in the future athletes would

  19. DIGITALIZATION AND NEW MEDIA LANDSCAPE

    OpenAIRE

    Tadej Praprotnik

    2016-01-01

    The article presents the phenomena of new communication technologies. It exposes the role of social media (Web 2.0) and sketches some global trends within the field of new media. It further outlines basic characteristics of traditional mass communication and consumption of media products, and as a counter-part presents interactive nature of a new media and the phenomena of user-generated media contents. The main focus of the article is the process of digitalization and its influence on import...

  20. High-Q micromechanical resonators for mass sensing in dissipative media

    International Nuclear Information System (INIS)

    Tappura, Kirsi; Pekko, Panu; Seppä, Heikki

    2011-01-01

    Single crystal silicon-based micromechanical resonators are developed for mass sensing in dissipative media. The design aspects and preliminary characterization of the resonators are presented. For the suggested designs, quality factors of about 20 000 are typically measured in air at atmospheric pressure and 1000–2000 in contact with liquid. The performance is based on a wine-glass-type lateral bulk acoustic mode excited in a rectangular resonator plate. The mode essentially eliminates the radiation of acoustic energy into the sample media leaving viscous drag as the dominant fluid-based dissipation mechanism in the system. For a mass loading distributed over the central areas of the resonator a sensitivity of 27 ppm ng −1 is measured exhibiting good agreement with the results of the finite element method-based simulations. It is also shown that the mass sensitivity can be somewhat enhanced, not only by the proper distribution of the loaded mass, but also by introducing shallow barrier structures on the resonator

  1. Adolescents' media-related cognitions and substance use in the context of parental and peer influences.

    Science.gov (United States)

    Scull, Tracy M; Kupersmidt, Janis B; Parker, Alison E; Elmore, Kristen C; Benson, Jessica W

    2010-09-01

    Two cross-sectional studies investigated media influences on adolescents' substance use and intentions to use substances in the context of exposure to parental and peer risk and protective factors. A total of 729 middle school students (n = 351, 59% female in Study 1; n = 378, 43% female in Study 2) completed self-report questionnaires. The sample in Study 1 was primarily African-American (52%) and the sample in Study 2 was primarily Caucasian (63%). Across the two studies, blocks of media-related cognitions made unique contributions to the prediction of adolescents' current substance use and intentions to use substances in the future above and beyond self-reported peer and parental influences. Specifically, identification with and perceived similarity to media messages were positively associated with adolescents' current substance use and intentions to use substances in the future, and critical thinking about media messages and media message deconstruction skills were negatively associated with adolescents' intention to use substances in the future. Further, peer influence variables (e.g., peer pressure, social norms, peer substance use) acted as risk factors, and for the most part, parental influence variables (e.g., parental pressure to not use, perceived parental reaction) acted as protective factors. These findings highlight the importance of developing an increased understanding of the role of media messages and media literacy education in the prevention of substance use behaviors in adolescence.

  2. A systematic review: effectiveness of mass media campaigns for reducing alcohol-impaired driving and alcohol-related crashes.

    Science.gov (United States)

    Yadav, Rajendra-Prasad; Kobayashi, Miwako

    2015-09-04

    Mass media campaigns have long been used as a tool for promoting public health. In the past decade, the growth of social media has allowed more diverse options for mass media campaigns. This systematic review was conducted to assess newer evidence from quantitative studies on the effectiveness of mass media campaigns for reducing alcohol-impaired driving (AID) and alcohol-related crashes, particularly after the paper that Elder et al. published in 2004. This review focused on English language studies that evaluated the effect of mass media campaigns for reducing AID and alcohol-related crashes, with or without enforcement efforts. A systematic search was conducted for studies published between January 1, 2002 and December 31, 2013. Studies from the review by Elder et al. were added as well. A total of 19 studies met the inclusion criteria for the systematic review, including three studies from the review by Elder et al. Nine of them had concomitant enforcement measures and did not evaluate the impact of media campaigns independently. Studies that evaluated the impact of mass media independently showed reduction more consistently (median -15.1%, range -28.8 to 0%), whereas results of studies that had concomitant enforcement activities were more variable (median -8.6%, range -36.4 to +14.6%). Summary effects calculated from seven studies showed no evidence of media campaigns reducing the risk of alcohol-related injuries or fatalities (RR 1.00, 95% CI = 0.94 to 1.06). Despite additional decade of evidence, reviewed studies were heterogeneous in their approaches; therefore, we could not conclude that media campaigns reduced the risk of alcohol-related injuries or crashes. More studies are needed, including studies evaluating newly emerging media and cost-effectiveness of media campaigns.

  3. Influence of ventilation and media on potato (Solanum tuberosum L ...

    African Journals Online (AJOL)

    STORAGESEVER

    2009-05-18

    May 18, 2009 ... Considering the most suitable relationship between ventilation and media in this study, two mixtures of perlite and coir (3:1, light and 1:3, heavy v/v) were applied to determine the growth characteristics var. Sante of potato plantlets. As potato has high potential in minituber production, different levels of.

  4. Adolescent Weight Preoccupation: Influencing Factors and Entertainment Media Exposure

    Science.gov (United States)

    Jacob, John; Yoo, Jeong-Ju

    2010-01-01

    This study examined how boys' and girls' weight preoccupation varied by grade level, parent-child relationships, self-classified weight, entertainment media exposure levels, and gender. Seventh-grade girls (n = 190) and boys (n = 132) and 10th-grade girls (n = 99) and boys (n = 67) participated. Girls were more likely to report weight…

  5. What's Sexy? Adolescent Girls Discuss Confidence, Danger, and Media Influence

    Science.gov (United States)

    Lamb, Sharon; Farmer, Kaelin M.; Kosterina, Elena; Lambe Sariñana, Susan; Plocha, Aleksandra; Randazzo, Renee

    2016-01-01

    Building on qualitative research about sexualisation by media and culture and the impact on girls' development, in this article we present a discourse analysis of three focus groups of teen girls of colour and of diverse ethnicities asked to talk about sexiness. We focus on the ways the girls both support and resist hegemonic discourses about…

  6. Factors influence the digital media teaching of primary school ...

    African Journals Online (AJOL)

    EAOSA

    Keywords: digital media; flipped classroom; learning achievement; teaching ... Despite the negative high start-up cost, Touchton (2015) has argued that ... results in the cognition, affection and skills and so on”. ... teachers have ignored the importance of establish- .... Guided by engagement researches and theories, this.

  7. MEDIA INFLUENCE AND VIOLENT CRIMES IN THE NIGER DELTA ...

    African Journals Online (AJOL)

    Prof

    Violent crimes have also increased to be part of the media content in all ... backed by the Social Learning Theory of Bandura cited in Ugiagbe (2009) who posited .... Desensitization refers to reduced cognitive responsiveness to actual ... cyberbully their peers, get into physical fights, be hostile, argue with teachers, and show.

  8. Genetic and Environmental Influences on Media Use and Communication Behaviors

    Science.gov (United States)

    Kirzinger, Ashley E.; Weber, Christopher; Johnson, Martin

    2012-01-01

    A great deal of scholarly work has explored the motivations behind media consumption and other various communication traits. However, little research has investigated the sources of these motivations and virtually no research considers their potential genetic underpinnings. Drawing on the field of behavior genetics, we use a classical twin design…

  9. Influence of social Media use on individuals’ stress and efficiency

    NARCIS (Netherlands)

    Constantinides, Efthymios; Dinkelbach, Hanna; de Vries, Sjoerd A.

    2017-01-01

    Usage motivations for social networking sites range from maintaining relationships to expanding social networks. Nevertheless, the increasing Social Media use has also brought disadvantages. It leads to negative psychological effects by the fear of missing out, and fulfilling needs as gossiping and

  10. Social Media Usage: Examination of Influencers and Effects

    Science.gov (United States)

    Brooks, Stoney L.

    2013-01-01

    This dissertation is concerned with investigating topics surrounding the phenomenon of social media usage. Essay One draws from the technology acceptance literature by utilizing concepts from the Technology Acceptance Model (TAM), the Unified Theory of Acceptance and Use of Technology (UTAUT), and the model of hedonic technology acceptance. The…

  11. Subjective Norms as a Driver of Mass Communication Students' Intentions to Adopt New Media Production Technologies

    Science.gov (United States)

    Hopp, Toby M.

    2013-01-01

    In this study, the impact of subjective norms on mass communication students' intentions to adopt new media production technologies was explored. The results indicated that subjective norms play an instrumental role in explaining behavioral intentions to adopt new media technologies. Moreover, the data indicated that public relations students…

  12. Social Media Influence and Intensity of Watching Television Drama on Achievement of Students

    Directory of Open Access Journals (Sweden)

    Ali Akbar Himawan

    2017-10-01

    Full Text Available The aims of this study are to get: (1 the influence of the social media use on achievement of students; (2 the influence of the watching television drama intensity on achievement of students grade X TKJ in SMK Batik 1 Surakarta; and (3 the influence both of social media use and the watching television drama intensity on achievement of students. The sample used was 78 from 100 student population based on Isaac and Michael table. This study was quantitative research using ex post facto method. The data were collected by questionnaire and documentation. Data analysis used single and multi-linear regression. The result showed that there was significance influence between the used of social media towards the achievement of the students, there was significance influence between the intensity of watching television drama towards the achievement of the students, there was significance influence between the social media use and the intensity of watching television drama towards the achievement of students. Out of the two independent variables, the use of social media is a variable that contributes more influence to student learning outcomes.

  13. Cytokine responses in relation to age, gender, body mass index, Mycobacterium tuberculosis infection, and otitis media among inuit in greenland

    DEFF Research Database (Denmark)

    Nielsen, Nina Odgaard; Soborg, Bolette; Børresen, Malene

    2013-01-01

    To evaluate the cytokine response pattern in Inuit in Greenland in relation to age, gender, body mass index (BMI), Mycobacterium tuberculosis infection (MTI), and otitis media (OM) to assess whether Inuit may have signs of impaired immune responsiveness to infection.......To evaluate the cytokine response pattern in Inuit in Greenland in relation to age, gender, body mass index (BMI), Mycobacterium tuberculosis infection (MTI), and otitis media (OM) to assess whether Inuit may have signs of impaired immune responsiveness to infection....

  14. Mass Media as Actor in Political Process: Evolution of the Western Approaches since the 1950s. (Part 1)

    OpenAIRE

    Гуторов, Владимир Александрович

    2013-01-01

    The author analyses evolution of western political science’s approaches to mass media and mass media’s role in political process in liberal democracies. The author focuses on theories of “Minimal Effect,” “Mediocracy,” “Effects Research,” “Tеxt Analysis,” “Use and Gratification Approach.” The author discusses A. Giddens’s structuration theory as the most elaborate approach to interpreting the role of mass media in the western political and social science.Key words: mass and political communic...

  15. Dog movie stars and dog breed popularity: a case study in media influence on choice.

    Directory of Open Access Journals (Sweden)

    Stefano Ghirlanda

    Full Text Available Fashions and fads are important phenomena that influence many individual choices. They are ubiquitous in human societies, and have recently been used as a source of data to test models of cultural dynamics. Although a few statistical regularities have been observed in fashion cycles, their empirical characterization is still incomplete. Here we consider the impact of mass media on popular culture, showing that the release of movies featuring dogs is often associated with an increase in the popularity of featured breeds, for up to 10 years after movie release. We also find that a movie's impact on breed popularity correlates with the estimated number of viewers during the movie's opening weekend--a proxy of the movie's reach among the general public. Movies' influence on breed popularity was strongest in the early 20th century, and has declined since. We reach these conclusions through a new, widely applicable method to measure the cultural impact of events, capable of disentangling the event's effect from ongoing cultural trends.

  16. Dog movie stars and dog breed popularity: a case study in media influence on choice.

    Science.gov (United States)

    Ghirlanda, Stefano; Acerbi, Alberto; Herzog, Harold

    2014-01-01

    Fashions and fads are important phenomena that influence many individual choices. They are ubiquitous in human societies, and have recently been used as a source of data to test models of cultural dynamics. Although a few statistical regularities have been observed in fashion cycles, their empirical characterization is still incomplete. Here we consider the impact of mass media on popular culture, showing that the release of movies featuring dogs is often associated with an increase in the popularity of featured breeds, for up to 10 years after movie release. We also find that a movie's impact on breed popularity correlates with the estimated number of viewers during the movie's opening weekend--a proxy of the movie's reach among the general public. Movies' influence on breed popularity was strongest in the early 20th century, and has declined since. We reach these conclusions through a new, widely applicable method to measure the cultural impact of events, capable of disentangling the event's effect from ongoing cultural trends.

  17. Quality of life for our patients: how media images and messages: influence their perceptions.

    Science.gov (United States)

    Carr, Ellen R

    2008-02-01

    Media messages and images shape patients' perceptions about quality of life (QOL) through various "old" media-literature, film, television, and music-and so-called "new" media-the Internet, e-mail, blogs, and cell phones. In this article, the author provides a brief overview of QOL from the academic perspectives of nursing, psychology, behavioral medicine, multicultural studies, and consumer marketing. Selected theories about mass communication are discussed, as well as new technologies and their impact on QOL in our society. Examples of media messages about QOL and the QOL experience reported by patients with cancer include an excerpt from the Canadian Broadcasting Corporation radio interview with author Carol Shields, the 60 Minutes television interview focusing on Elizabeth Edwards (wife of presidential candidate John Edwards), and an excerpt from the 1994 filmThe Shawshank Redemption. Nurses are challenged to think about how they and their patients develop their perceptions about QOL through the media.

  18. Flow in porous media under the influence of thermal fields

    Energy Technology Data Exchange (ETDEWEB)

    Bories, S; Thirriot, C

    1970-01-01

    Fluid flow in porous media, including natural convection caused by temperature fields, is of particular importance in the exploitation of petroleum deposits. Laboratory experiments with a horizontal Hele-Shaw model in which the convection currents can be visually observed, are reported. The main observations are concerned with fairly stable flow regime cells and the velocity distribution. Photos of the flow, and graphs of the temperature distribution measured by interferometric methods, are given. The essential elements observed are well-represented by a simplified theory; at large Reynolds numbers, large temperature gradients have been observed in the vicinity of the isothermal boundaries. The temperature distribution can be expressed by a dimensionless law, and it seems possible to generalize the observations from the Hele-Shaw model to flow in porous media.

  19. INVESTIGATION OF THE MODEL FOR DYNAMICS OF DESTRUCTIVE INFORMATION AND PSYCHOLOGICAL INFLUENCE ON MASS CONSCIOUSNESS

    Directory of Open Access Journals (Sweden)

    V. A. Minaev

    2016-12-01

    Full Text Available The article examines a mathematical model of destructive information-psychological influence (IPI dynamics on mass consciousness. It is shown that a model taking into account three main processes - informational influence on mass consciousness of interpersonal communication, mass media, effect of influence forgetting - has solution in the form of a generalized logistic curve. Given a statistical distribution over time of society individuals, who share ideas of IPI, which qualitatively confirms a formal decision model, presented in the form of nonlinear differential equations describing of innovation diffusion. Investigated special cases of the model, which in all cases confirmed existence of asymptotic stationary solutions. To use the model in practice to analyze and predict characteristics of IPI on society, and, ultimately, to control this effect, estimation of its parameters based on statistical data. Accented that the development of the model is essential in modern conditions complicate the problem of ensuring cyber security of the state, society and every individual member of society, including considering the development of social networks.

  20. How the media influences women's perceptions of health care.

    Science.gov (United States)

    Kahn, C

    2001-01-01

    To better understand the effectiveness of media sources that marketers use to channel direct-to-consumer (DTC) campaigns to women, researchers devised a study that segmented the female participants according to their degree of involvement in health care decisions, marital status, age, employment, income, and education. The findings show that women in certain population segments reacted far differently to health care information depending on whether it was presented through the Internet, magazines, newspapers, radio, or TV.

  1. Influence of Culture Media on Microbial Fingerprints Using Raman Spectroscopy

    Czech Academy of Sciences Publication Activity Database

    Mlynariková, K.; Samek, Ota; Bernatová, Silvie; Růžička, F.; Ježek, Jan; Hároniková, A.; Šiler, Martin; Zemánek, Pavel; Holá, V.

    2015-01-01

    Roč. 15, č. 11 (2015), s. 29635-29647 ISSN 1424-8220 R&D Projects: GA MŠk ED0017/01/01; GA ČR(CZ) GA15-20645S; GA MŠk(CZ) LO1212 Institutional support: RVO:68081731 Keywords : Raman spectroscopy * bacteria * yeasts * culture media Subject RIV: BH - Optics, Masers, Lasers Impact factor: 2.033, year: 2015

  2. Influence of Social Media on Alcohol Use in Adolescents and Young Adults

    Science.gov (United States)

    Moreno, Megan A.; Whitehill, Jennifer M.

    2014-01-01

    Participation in online social media Web sites (e.g., Facebook and Twitter) has skyrocketed in recent years and created a new environment in which adolescents and young adults may be exposed to and influenced by alcohol-related content. Thus, young people are exposed to and display pro-alcohol messages and images through online portrayals of drinking on personal pages as well as unregulated alcohol marketing on social media sites that may reach underage people. Such online displays of alcohol behavior have been correlated with offline alcohol behavior and risky drinking. Health behavior theories have been used to describe the influence of social media sites, including Social Learning Theory, the Media Practice Model, and a more recent conceptual approach called the Facebook Influence Model. Researchers are beginning to assess the potential of social media sites in identifying high-risk drinkers through online display patterns as well as delivering prevention messages and interventions. Future studies need to further expand existing observational work to better understand the role of social media in shaping alcohol-related behaviors and fully exploit the potential of these media for alcohol-related interventions. PMID:26259003

  3. Influence of Social Media on Alcohol Use in Adolescents and Young Adults.

    Science.gov (United States)

    Moreno, Megan A; Whitehill, Jennifer M

    2014-01-01

    Participation in online social media Web sites (e.g., Facebook and Twitter) has skyrocketed in recent years and created a new environment in which adolescents and young adults may be exposed to and influenced by alcohol-related content. Thus, young people are exposed to and display pro-alcohol messages and images through online portrayals of drinking on personal pages as well as unregulated alcohol marketing on social media sites that may reach underage people. Such online displays of alcohol behavior have been correlated with offline alcohol behavior and risky drinking. Health behavior theories have been used to describe the influence of social media sites, including Social Learning Theory, the Media Practice Model, and a more recent conceptual approach called the Facebook Influence Model. Researchers are beginning to assess the potential of social media sites in identifying high-risk drinkers through online display patterns as well as delivering prevention messages and interventions. Future studies need to further expand existing observational work to better understand the role of social media in shaping alcohol-related behaviors and fully exploit the potential of these media for alcohol-related interventions.

  4. Influence of tip mass on dynamic behavior of cracked cantilever pipe conveying fluid with moving mass

    International Nuclear Information System (INIS)

    Yoon, Han Ik; Son, In Soo

    2005-01-01

    In this paper, we studied about the effect of the open crack and a tip mass on the dynamic behavior of a cantilever pipe conveying fluid with a moving mass. The equation of motion is derived by using Lagrange's equation and analyzed by numerical method. The cantilever pipe is modelled by the Euler-Bernoulli beam theory. The crack section is represented by a local flexibility matrix connecting two undamaged pipe segments. The influences of the crack, the moving mass, the tip mass and its moment of inertia, the velocity of fluid, and the coupling of these factors on the vibration mode, the frequency, and the tip-displacement of the cantilever pipe are analytically clarified

  5. The Influence of Popular Culture and Entertainment Media on Adult Education

    Science.gov (United States)

    Thompson, Patricia M.

    2007-01-01

    The idea that popular culture and entertainment media influence us in both conscious and unconscious ways is not new. The use of alternative spaces, such as internet sites, for creating entertainment will continue to influence society and challenge educators. The importance of the internet was reflected in Time magazine's choosing YOU (meaning the…

  6. Social Media Influence and Intensity of Watching Television Drama on Achievement of Students

    OpenAIRE

    Ali Akbar Himawan; Basori Basori; Taufiq Lilo Adi Sucipto

    2017-01-01

    The aims of this study are to get: (1) the influence of the social media use on achievement of students; (2) the influence of the watching television drama intensity on achievement of students grade X TKJ in SMK Batik 1 Surakarta; and (3) the influence both of social media use and the watching television drama intensity on achievement of students. The sample used was 78 from 100 student population based on Isaac and Michael table. This study was quantitative research using ex post facto metho...

  7. Media Literacy Is the Message.

    Science.gov (United States)

    Trampiets, Frances

    1995-01-01

    Highlights the importance of using music, multimedia, video, and computers to enrich and enhance religious education, and of integrating media education into faith formation. Suggests that media literacy plays an important role in increasing awareness of the influence of mass media on society. (DJM)

  8. Dynamics of Russian business culture values in the reflection of mass media

    Directory of Open Access Journals (Sweden)

    E. A. Sverdlikova

    2016-01-01

    Full Text Available The article analyses practices of “Traditions and values of Russian business culture” course teaching at Lomonosov Moscow State University’s Faculty of Sociology. The experience allows drawing methodological and theoretical conclusions on the values of business culture which underlie models of the modern business behavior. The first part of the publication concerns analysis of tradition of studying Russian culture values, in the paradigm of which the Russian business culture exists. According to the findings, traditions are enrooted in the Orthodoxy and are determined by patrimonial memories and contradictions of the Russian people’s character, ideals and spiritual framework. A system of Russian business values is developed based on the traditions as well as literary heritage, biographies of famous Russian and Soviet economists and set of rules of ethics code of the pre-revolutionary Russian business class. The main elements of the system include the following values: faith, family, commitment to business, patriotism, natural ingenuity, ability to set and solve atask of extra complexity, original forms of labor organization, and prevalence of moral motivation forms over material ones. The second part of the article deals with succession of the above-mentioned values in the modern Russian business environment. The content analysis is applied to examine the continuity. The object of the research is the text corpus of the Russian business press. The findings of the research show dynamics of the Russian mass media attention to the business culture values for the period from 2010 to 2014. The mass media interest to the issue coverage has been on the constant rise: from 37,2% of the aggregate amount of information on the Russian business in 2012 to 39,8% in 2014. There have also been examined dynamics of mass media attention to certain business culture values. The mass media assignedtop priority in 2012, 2013 and 2014 to the following values

  9. Analysis of the mass media coverage of the Gates Foundation grand challenges in global health initiative.

    Science.gov (United States)

    Verma, G

    2009-03-01

    The Grand Challenges were launched in 2003 by the Gates Foundation and other collaborators to address the health needs of developing countries. This paper outlines the current problem with health research and development in the context of inequality as conveyed by the 90/10 divide. The paper then looks at the focus and nature of press reporting of global health issues by analysing how press articles have portrayed the Grand Challenges in Global Health initiative. Analysis of the mass media illustrates that the focus of reporting on the Grand Challenges tends to be on utilitarian themes, leaving issues related to justice and equity comparatively under-reported.

  10. Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation

    OpenAIRE

    Ivanete Schneider Hahn; Flavia Luciane Scherer; Kenny Basso; Marindia Brachak dos Santos

    2016-01-01

    Social media is becoming an important part of an organization's media strategy. This study examines the effects of trust and consumer emotional response to advertisements on brand evaluation in an online social media context. The study used a survey method, and the studied population consisted of 927 Brazilian social media users (Facebook subscribers). The results showed the following: (1) the emotional response to advertising on social media had a positive influence on brand evaluation; and ...

  11. A fractal model of effective stress of porous media and the analysis of influence factors

    Science.gov (United States)

    Li, Wei; Zhao, Huan; Li, Siqi; Sun, Wenfeng; Wang, Lei; Li, Bing

    2018-03-01

    The basic concept of effective stress describes the characteristics of fluid and solid interaction in porous media. In this paper, based on the theory of fractal geometry, a fractal model was built to analyze the relationship between the microstructure and the effective stress of porous media. From the microscopic point of view, the influence of effective stress on pore structure of porous media was demonstrated. Theoretical analysis and experimental results show that: (i) the fractal model of effective stress can be used to describe the relationship between effective stress and the microstructure of porous media; (ii) a linear increase in the effective stress leads to exponential increases in fractal dimension, porosity and pore number of the porous media, and causes a decreasing trend in the average pore radius.

  12. Influence of thermal conditioning media on Charpy specimen test temperature

    International Nuclear Information System (INIS)

    Nanstad, R.K.; Swain, R.L.; Berggren, R.G.

    1989-01-01

    The Charpy V-notch (CVN) impact test is used extensively for determining the toughness of structural materials. Research programs in many technologies concerned with structural integrity perform such testing to obtain Charpy energy vs temperature curves. American Society for Testing and Materials Method E 23 includes rather strict requirements regarding determination and control of specimen test temperature. It specifies minimum soaking times dependent on the use of liquids or gases as the medium for thermally conditioning the specimen. The method also requires that impact of the specimen occur within 5 s removal from the conditioning medium. It does not, however, provide guidance regarding choice of conditioning media. This investigation was primarily conducted to investigate the changes in specimen temperature which occur when water is used for thermal conditioning. A standard CVN impact specimen of low-alloy steel was instrumented with surface-mounted and embedded thermocouples. Dependent on the media used, the specimen was heated or cooled to selected temperatures in the range -100 to 100 degree C using cold nitrogen gas, heated air, acetone and dry ice, methanol and dry ice, heated oil, or heated water. After temperature stabilization, the specimen was removed from the conditioning medium while the temperatures were recorded four times per second from all thermocouples using a data acquisition system and a computer. The results show that evaporative cooling causes significant changes in the specimen temperatures when water is used for conditioning. Conditioning in the other media did not result in such significant changes. The results demonstrate that, even within the guidelines of E 23, significant test temperature changes can occur which may substantially affect the Charpy impact test results if water is used for temperature conditioning. 7 refs., 11 figs

  13. Participatory ergonomics simulation of hospital work systems: The influence of simulation media on simulation outcome

    DEFF Research Database (Denmark)

    Andersen, Simone Nyholm; Broberg, Ole

    2015-01-01

    of tool operation support ergonomics identification and evaluation related to the work system entities space and technologies & tools. The table-top models’ high fidelity of function relations and affordance of a helicopter view support ergonomics identification and evaluation related to the entity......Current application of work system simulation in participatory ergonomics (PE) design includes a variety of different simulation media. However, the actual influence of the media attributes on the simulation outcome has received less attention. This study investigates two simulation media: full......-scale mock-ups and table-top models. The aim is to compare, how the media attributes of fidelity and affordance influence the ergonomics identification and evaluation in PE design of hospital work systems. The results illustrate, how the full-scale mock-ups’ high fidelity of room layout and affordance...

  14. Prostate cancer's hegemonic masculinity in select print mass media depictions (1974-1995).

    Science.gov (United States)

    Clarke, J N

    1999-01-01

    The meanings associated with prostate cancer were studied in contemporary mass print media. The study includes both manifest and latent content analysis of a period of approximately 2 decades, from 1974 to 1995. The manifest analysis revealed a primary emphasis on the importance of early detection. The latent analysis found that prostate cancer's presentation is gendered. Its description is embedded in themes related to masculinity, sexuality, competition, brotherhood, and machismo. This small, qualitative, and inductive study raises questions about the socially significant portrayal of the meanings of disease in the media, about the men who have been diagnosed with prostate cancer, have symptoms of prostate cancer, or about all men, because any man might at some time be diagnosed with prostate cancer. Stereotypical imaging could alienate men who either do not or do not want to fit into the stereotypical ideal as it is protrayed in the media. Such a portrayal also may have inplications for the potential willingness of men to engage in early detection, avail themselves of treatment, act preventatively, or become involved in lobbying for monies for research into the early prevention, detection, and treatment of prostate cancer.

  15. Population-based evaluation of the 'LiveLighter' healthy weight and lifestyle mass media campaign.

    Science.gov (United States)

    Morley, B; Niven, P; Dixon, H; Swanson, M; Szybiak, M; Shilton, T; Pratt, I S; Slevin, T; Hill, D; Wakefield, M

    2016-04-01

    The Western Australian (WA) 'LiveLighter' (LL) mass media campaign ran during June-August and September-October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual ('why' change message), whereas supporting ads demonstrate simple changes to increase activity and eat healthier ('how' to change message). Cross-sectional surveys among population samples aged 25-49 were undertaken pre-campaign (N= 2012) and following the two media waves (N= 2005 and N= 2009) in the intervention (WA) and comparison state (Victoria) to estimate the population impact of LL. Campaign awareness was 54% after the first media wave and overweight adults were more likely to recall LL and perceive it as personally relevant. Recall was also higher among parents, but equal between socio-economic groups. The 'why' message about health-harms of overweight rated higher than 'how' messages about lifestyle change, on perceived message effectiveness which is predictive of health-related intention and behaviour change. State-by-time interactions showed population-level increases in self-referent thoughts about the health-harms of overweight (P stereotypes of overweight individuals did not increase after LL aired. LL was associated with some population-level improvements in proximal and intermediate markers of campaign impact. However, sustained campaign activity will be needed to impact behaviour. © The Author 2016. Published by Oxford University Press.

  16. Influence of social media on customer experiences in restaurants: A South African study

    OpenAIRE

    Mhlanga, Oswald; Tichaawa, Tembi Maloney

    2017-01-01

    The purpose of this study was to determine the influence of social media on customers' experiences in restaurants in South Africa. Using the Nelson Mandela Metropolitan Municipality as a case study area, structured survey questionnaires were distributed at selected formal full-service restaurants to customers. The data analysis consisted of the experiences of respondents with different social media types and t-tests. The results indicated that on a 5 point Likert scale, customers who used Ins...

  17. Engaging luxury consumers in social media : Does active consumer engagement influence brand image?

    OpenAIRE

    Åvall, Martina

    2017-01-01

    This study aimed to investigate the effects of active consumer engagement within social media based brand communities on the brand image and luxury consumers’ desire to pur-chase luxury goods. The purpose of this study was to prove that by actively engaging con-sumers on social media luxury brands can positively influence the way consumers perceive the brand and through it increase consumers’ intention to purchase their products and services. Secondary research was carried out through col...

  18. Communication about scientific uncertainty in environmental nanoparticle research - a comparison of scientific literature and mass media

    Science.gov (United States)

    Heidmann, Ilona; Milde, Jutta

    2014-05-01

    The research about the fate and behavior of engineered nanoparticles in the environment is despite its wide applications still in the early stages. 'There is a high level of scientific uncertainty in nanoparticle research' is often stated in the scientific community. Knowledge about these uncertainties might be of interest to other scientists, experts and laymen. But how could these uncertainties be characterized and are they communicated within the scientific literature and the mass media? To answer these questions, the current state of scientific knowledge about scientific uncertainty through the example of environmental nanoparticle research was characterized and the communication of these uncertainties within the scientific literature is compared with its media coverage in the field of nanotechnologies. The scientific uncertainty within the field of environmental fate of nanoparticles is by method uncertainties and a general lack of data concerning the fate and effects of nanoparticles and their mechanisms in the environment, and by the uncertain transferability of results to the environmental system. In the scientific literature, scientific uncertainties, their sources, and consequences are mentioned with different foci and to a different extent. As expected, the authors in research papers focus on the certainty of specific results within their specific research question, whereas in review papers, the uncertainties due to a general lack of data are emphasized and the sources and consequences are discussed in a broader environmental context. In the mass media, nanotechnology is often framed as rather certain and positive aspects and benefits are emphasized. Although reporting about a new technology, only in one-third of the reports scientific uncertainties are mentioned. Scientific uncertainties are most often mentioned together with risk and they arise primarily from unknown harmful effects to human health. Environmental issues itself are seldom mentioned

  19. Susceptibility and influence in social media word-of-mouth

    OpenAIRE

    Claussen, Jörg; Engelstätter, Benjamin; Ward, Michael R.

    2014-01-01

    Peer influence through word-of-mouth (WOM) plays an important role in many information systems but identification of causal effects is challenging. We identify causal WOM effects in the empirical setting of game adoption in a social network for gamers by exploiting differences in individuals’ networks. Friends of friends do not directly influence a focal user, so we use their characteristics to instrument for behavior of the focal user’s friends. We go beyond demonstrating a la...

  20. The use of the dusty-gas model for the description of mass transport with chemical reaction in porous media

    NARCIS (Netherlands)

    Veldsink, J.W.; Veldsink, J.W.; van Damme, Rudolf M.J.; Versteeg, Geert; van Swaaij, Willibrordus Petrus Maria

    1995-01-01

    In the present study, mass transport accompanied by chemical reactions in porous media is studied according to the Fick model and the dusty-gas model. For mass transport accompanied by a chemical reaction in catalyst structures showing a plane, line, or point of symmetry, the approximate analytical

  1. Migrant Image as an "Other Some" in the Russian Mass Media

    Directory of Open Access Journals (Sweden)

    Roman P. Bakanov

    2017-11-01

    Full Text Available This article reveals the main approaches and methods of forming a perception stereotype of the migrant image as "other some" in the Russian mass media. The authors of this article analyzed three federal print publications - "Rossiyskaya Gazeta", "Trud" and "Komsomolskaya Pravda", characterized as mass editions, which enabled to make the most complete coverage of several segments of the readership and to highlight the most widespread meaning of the "migrant" concept in the public consciousness. The study of the dynamics of using the "migrant" concept for the period of 2000-2013 in the Russian print media made it possible to conclude that there were shifts towards a positive assessment of "other some". If the "language of enmity" was used in the public consciousness to form the migrant image at the beginning of the period under investigation, which led to the consolidation of migrant phobia, then the situation changed by 2013 - the migrant image was more often associated with a victim of interethnic tension and corruption. The new migrant image is the image of a migrant who has not found a better life, but has adopted Russia as a second home and therefore trying to adopt new standards and living conditions and helping to solve many of the social and economic problems of Russian society.

  2. Does neighbourhood walkability moderate the effects of mass media communication strategies to promote regular physical activity?

    Science.gov (United States)

    Barnes, R; Giles-Corti, B; Bauman, A; Rosenberg, M; Bull, F C; Leavy, J E

    2013-02-01

    Mass media campaigns are widely used in Australia and elsewhere to promote physical activity among adults. Neighbourhood walkability is consistently shown to be associated with walking and total activity. Campaigns may have different effects on individuals living in high and low walkable neighbourhoods. The purpose of this study is to compare pre- and post-campaign cognitive and behavioural impacts of the Heart Foundation's Find Thirty every day® campaign, in respondents living in high and lower walkable neighbourhoods. Pre- and post-campaign cross-sectional survey data were linked with objectively measured neighbourhood walkability. Cognitive and behavioural impacts were assessed using logistic regression stratified by walkability. Cognitive impacts were significantly higher post-campaign and consistently higher in respondents in high compared with lower walkable neighbourhoods. Post campaign sufficient activity was significantly higher and transport walking significantly lower, but only in residents of lower walkable areas. Cognitive impacts of mass media physical activity campaigns may be enhanced by living in a more walkable neighbourhood.

  3. GLOBALIZATION AND MASS-MEDIA IN THE CONTEXT OF ECONOMIC CRISIS

    Directory of Open Access Journals (Sweden)

    Burtic Daniel

    2012-07-01

    Full Text Available Globalization is a reality that we cannot deny or run away from. The economic, political or social issues, even if they have a starting point, spread very quickly, covering large areas in a very short time. Modern communication systems enable crisis transfer. They also bring us information about the actions that have been taken in order to overcome those critical circumstances. Does recession have positive aspects, too? If it has, what are these positive aspects and how can they be used to produce highest benefits? We will try to describe the concepts we maintain by means of some notorious works written by authors with a vast experience, some of them being Noble Prize winners. The idea that we propose is to bring hope out of this situation generated by crisis and globalization. The economic crisis has created a huge opportunity to the mass-media system: it brings the required information to citizens from different nations. Taking this into account, mass-media has played and still plays an important part in making the people involved find solutions and communicate whenever the decision makers are trying to hide facts. With the help of innovation and transformation, let’s look for solutions to develop our abilities, relationships, products, markets and results. We should never forget that the greatest and most impressive changes are often born in times of crisis.

  4. The social image of drinking - mass media campaigns may inadvertently increase binge drinking.

    Science.gov (United States)

    Zimmermann, Friederike; Kohlmann, Karoline; Monter, Anne; Ameis, Nina

    2017-10-01

    Mass media campaigns that promote responsible drinking are rarely tested for their usefulness in reducing heavy alcohol consumption. Existing campaigns that appeal to responsible drinking while simultaneously displaying young people in social drinking situations may even have paradoxical effects. To examine such possible effects, we drew on a real-world media campaign, which we systematically modified on the basis of recent prototype research. We pilot tested questionnaires (using n = 41 participants), developed two different sets of posters in the style of an existing campaign (n = 39) and investigated their effectiveness (n = 102). In the main study, young men were randomly assigned to one of three conditions: sociable or unsociable binge drinker prototype condition or a control group. Outcome variables were intention, behavioural willingness, attitude, subjective norm, self-efficacy, prototype evaluation and prototype similarity with respect to binge drinking. Binge drinking as a habit was included to control for the fact that habitual drinking in social situations is hard to overcome and poses a particular challenge to interventions. The manipulation check showed that the experimental variation (sociable vs. unsociable drinker prototype condition) was successful. Results of the main study showed that the sociable drinker prototype condition resulted in a higher willingness and - for those with less of a habit - a higher intention to binge drink the next weekend. The unsociable drinker prototype condition had no effects. The results imply that the social components of mass media campaigns might inadvertently exacerbate binge drinking in young men. We therefore advocate against campaigns including aspects of alcohol consumption that might be positively associated with drinker prototype perception. Finally, we provide suggestions for future research.

  5. Evaluation of a mass media campaign promoting using help to quit smoking.

    Science.gov (United States)

    Gibson, Laura A; Parvanta, Sarah A; Jeong, Michelle; Hornik, Robert C

    2014-05-01

    Although there is evidence that promoting individual cessation aids increases their utilization, mass media campaigns highlighting the benefit of using help to quit have not been evaluated. The effects of a Philadelphia adult smoking-cessation media campaign targeting using help in ad taglines were analyzed from March to November 2012. This study distinctively analyzed the campaign's impact at both the population level (effects on the average person) and the individual level (effects among those who reported exposure). The 16-month mass media campaign aired in Philadelphia PA from December 2010 to March 2012. A representative sample of adult Philadelphia smokers was interviewed by telephone at baseline (n=491) and new samples were interviewed monthly throughout the campaign (n=2,786). In addition, a subsample of these respondents was reinterviewed 3 months later (n=877). On average, participants reported seeing campaign ads four times per week. Among individual respondents, each additional campaign exposure per week increased the likelihood of later reporting using help (OR=1.08, p<0.01), adjusting for baseline use of help and other potential confounders. This corresponded to a 5% increase in the use of help for those with average exposure relative to those with no exposure. Cross-sectional associations between individual campaign exposure and intentions to use help were consistent with these lagged findings. However, there was no evidence of population-level campaign effects on use of help. Although the campaign was effective at the individual level, its effects were too small to have a population-detectable impact. Copyright © 2014 American Journal of Preventive Medicine. Published by Elsevier Inc. All rights reserved.

  6. Lessons learned from H1N1 epidemic: The role of mass media in informing physicians

    Directory of Open Access Journals (Sweden)

    Jaleh Gholami

    2011-01-01

    Full Text Available Objectives: Preparedness and response at the time of pandemic range from writing programs to conducting procedures as well as informing the target population. The present study was conducted to evaluate the awareness of general practitioners in Tehran, at the time of H1N1 pan-demic. It also aimed to identify the main sources used for gathering information at each alert level. Methods: Two telephone surveys were conducted with a 4 month interval, at the beginning of H1N1 pandemic alert level 5 and 6, on 90 and 100 general practitioners, respectively. The knowledge of these physicians on the symptoms of H1N1 flu, the transmission methods, the preventative measures, and existing treatments along with the sources used for gathering information were assessed. Results: While mass media was the main source of gathering informa-tion in the H1N1 pandemic alert level 5, more professional sources were used at the H1N1 pandemic alert level 6. Despite the acceptable improvement noted in the knowledge of the physicians during the two phases of the study, their understanding of the disease was believed to be less than the expected level based on H1N1 pandemic alert level. Conclusions: The routine use of mass media as one of the main sources of information gathering at the two stages of the study points out its importance in providing physicians with the required informa-tion at the time of H1N1 pandemic. Using adequate, up-to-date, but non-specialized media can fill the gap in information gathering, re-quired for fighting pandemic.

  7. Media Images: Do They Influence College Students' Body Image?

    Science.gov (United States)

    Hill, Gina Jarman

    2009-01-01

    Body image perception and body mass index (BMI) among college students exposed and not exposed to photographs of models were compared. Classes were assigned to receive a presentation with or without photographs of models incorporated. Students (n = 184) completed a survey about body/weight satisfaction, height, weight, and the Contour Drawing…

  8. Nutritional status and the influence of TV consumption on female body size ideals in populations recently exposed to the media.

    Science.gov (United States)

    Jucker, Jean-Luc; Thornborrow, Tracey; Beierholm, Ulrik; Burt, D Michael; Barton, Robert A; Evans, Elizabeth H; Jamieson, Mark A; Tovée, Martin J; Boothroyd, Lynda G

    2017-08-16

    Television consumption influences perceptions of attractive female body size. However, cross-cultural research examining media influence on body ideals is typically confounded by differences in the availability of reliable and diverse foodstuffs. 112 participants were recruited from 3 Nicaraguan villages that differed in television consumption and nutritional status, such that the contribution of both factors could be revealed. Participants completed a female figure preference task, reported their television consumption, and responded to several measures assessing nutritional status. Communities with higher television consumption and/or higher nutritional status preferred thinner female bodies than communities with lower television consumption and/or lower nutritional status. Bayesian mixed models estimated the plausible range of effects for television consumption, nutritional status, and other relevant variables on individual preferences. The model explained all meaningful differences between our low-nutrition villages, and television consumption, after sex, was the most likely of these predictors to contribute to variation in preferences (probability mass >95% when modelling only variables with zero-order associations with preferences, but only 90% when modelling all possible predictors). In contrast, we found no likely link with nutritional status. We thus found evidence that where media access and nutritional status are confounded, media is the more likely predictor of body ideals.

  9. The Influence of Social Media on the Enterprise Marketing%The Influence of Social Media on the Enterprise Marketing

    Institute of Scientific and Technical Information of China (English)

    陆虹辰

    2017-01-01

    The starting point of social media derives from social networking, which is the most popular way to communication is E-mail. The essence of the Internet is the connection of computers. The E-mail address of the remote mail transfer problem, yet it is also a widespread Internet application, and it is also the starting point of social networking. BBS is another one big step, theoretically achieves to publish information to the group and all the people can take part in it.

  10. Benefit Cost Analysis of Three Skin Cancer Public Education Mass-Media Campaigns Implemented in New South Wales, Australia.

    Science.gov (United States)

    Doran, Christopher M; Ling, Rod; Byrnes, Joshua; Crane, Melanie; Shakeshaft, Anthony P; Searles, Andrew; Perez, Donna

    2016-01-01

    Public education mass media campaigns are an important intervention for influencing behaviour modifications. However, evidence on the effectiveness of such campaigns to encourage the population to reduce sun exposure is limited. This study investigates the benefits and costs of three skin cancer campaigns implemented in New South Wales from 2006-2013. This analysis uses Australian dollars (AUD) and 2010-11 as the currency and base year, respectively. Historical data on skin cancer were used to project skin cancer rates for the period 2006-2020. The expected number of skin cancer cases is derived by combining skin cancer rates, sunburn rates and relative risk of skin cancers due to sun exposure. Counterfactual estimates are based on sunburn exposure in the absence of the campaigns. Monetary values are attached to direct (treatment) and indirect (productivity) costs saved due to fewer skin cancer cases. Monetary benefits are compared with the cost of implementing the campaigns and are presented in the form of a benefit-cost ratio. Relative to the counterfactual (i.e., no campaigns) there are an estimated 13,174 fewer skin cancers and 112 averted deaths over the period 2006-2013. The net present value of these benefits is $60.17 million and the campaign cost is $15.63 million. The benefit cost ratio is 3.85, suggesting that for every $1 invested a return of $3.85 is achieved. Skin cancer public education mass media campaigns are a good investment given the likely extent to which they reduce the morbidity, mortality and economic burden of skin cancer.

  11. Benefit Cost Analysis of Three Skin Cancer Public Education Mass-Media Campaigns Implemented in New South Wales, Australia

    Science.gov (United States)

    2016-01-01

    Public education mass media campaigns are an important intervention for influencing behaviour modifications. However, evidence on the effectiveness of such campaigns to encourage the population to reduce sun exposure is limited. This study investigates the benefits and costs of three skin cancer campaigns implemented in New South Wales from 2006–2013. This analysis uses Australian dollars (AUD) and 2010–11 as the currency and base year, respectively. Historical data on skin cancer were used to project skin cancer rates for the period 2006–2020. The expected number of skin cancer cases is derived by combining skin cancer rates, sunburn rates and relative risk of skin cancers due to sun exposure. Counterfactual estimates are based on sunburn exposure in the absence of the campaigns. Monetary values are attached to direct (treatment) and indirect (productivity) costs saved due to fewer skin cancer cases. Monetary benefits are compared with the cost of implementing the campaigns and are presented in the form of a benefit-cost ratio. Relative to the counterfactual (i.e., no campaigns) there are an estimated 13,174 fewer skin cancers and 112 averted deaths over the period 2006–2013. The net present value of these benefits is $60.17 million and the campaign cost is $15.63 million. The benefit cost ratio is 3.85, suggesting that for every $1 invested a return of $3.85 is achieved. Skin cancer public education mass media campaigns are a good investment given the likely extent to which they reduce the morbidity, mortality and economic burden of skin cancer. PMID:26824695

  12. Gaining Momentum: How Media Influences Public Opinion To Push Civil-Military Decision Makers Into Formulating Foreign Policy

    Science.gov (United States)

    2016-02-09

    1 AIR WAR COLLEGE AIR UNIVERSITY GAINING MOMENTUM: HOW MEDIA INFLUENCES PUBLIC OPINION TO PUSH CIVIL-MILITARY DECISION MAKERS INTO...engagements from the past, evidence suggest the media or press does have an influence over public opinion, especially during times of war and humanitarian...changes and that leaders must take into consideration that public opinion and the media may provide a large amount of influence over how the nation

  13. Influence of Social Media on the Dissemination of a Traditional Surgical Research Article.

    Science.gov (United States)

    Buckarma, EeeLN H; Thiels, Cornelius A; Gas, Becca L; Cabrera, Daniel; Bingener-Casey, Juliane; Farley, David R

    Many institutions use social media to share research with the general public. However, the influence of social media on the dissemination of a surgical research article itself is unknown. Our objective was to determine whether a blog post highlighting the findings of a surgical research article would lead to increased dissemination of the article itself. We prospectively followed the online page views of an article that was published online in Surgery in May 2015 and published in print in August 2015. The authors subsequently released a blog post in October 2015 to promote the research. The number of article page views from the journal's website was obtained before and after the blog post, along with the page views from the blog post itself. Social media influence data were collected, including social activity in the form of mentions on social media sites, scholarly activity in online libraries, and scholarly commentary. The article's online activity peaked in the first month after online publication (475 page views). Online activity plateaued by 4 months after publication, with 118 monthly page views, and a blog post was subsequently published. The blog post was viewed by 1566 readers, and readers spent a mean of 2.5 minutes on the page. When compared to the projected trend, the page views increased by 33% in the month after the blog post. The blog post resulted in a 9% increase in the social media influence score and a 5% absolute increase in total article page views. Social media is an important tool for sharing surgical research. Our data suggest that social media can increase distribution of an article's message and also potentially increase dissemination of the article itself. We believe that authors should consider using social media to increase the dissemination of traditionally published articles. Copyright © 2016 Association of Program Directors in Surgery. Published by Elsevier Inc. All rights reserved.

  14. Influence of X-ray contrast media on immunity

    International Nuclear Information System (INIS)

    Filatov, P.P.; Vatin, A.E.

    1983-01-01

    In mice immunized with mutton erythrocytes the influence of triombrin, iodoamide-300, iodoamide-380, etiotrast, and verografin (Spofa) on the number of antibody generating cells, on the formation of a deleted hypersensitivity and the action of these preparations on the allergogenicity of the organism. It was shown that the agents investigated induced a significant increase of antibody production. The unspecific immunostimulating effect was most pronounced with triombrin and its analogon verografin. The preparations did not influence the generation of deleted hypersensitivity and did not cause manifest allergy. (author)

  15. Susceptibility and Influence in Social Media Word-of-Mouth

    DEFF Research Database (Denmark)

    Claussen, Jörg; Engelstätter, Benjamin; Ward, Michael R.

    Peer influence through word-of-mouth (WOM) plays an important role in many information systems but identification of causal effects is challenging. We identify causal WOM effects in the empirical setting of game adoption in a social network for gamers by exploiting differences in individuals...... and receiver side. We find that users with the most influence on others tend to be better gamers, have larger social networks, but spend less time playing. Interestingly, these are also the users who are least susceptible to WOM effects....

  16. Influence of media in eating habits of children: a sistematic review

    Directory of Open Access Journals (Sweden)

    Mariane de Oliveira Milani

    2015-07-01

    Full Text Available Background and Objectives: Inadequate eating habits can lead to problems of development and growth among children. The aim of this study was to review the literature assessing the influence of the media on child feeding. Content: Twenty national and international publications were selected, being both original and review articles in Portuguese and English from 2010 in Pubmed, Bireme and Scielo data from pre-selected descriptors were searched. Conclusion: Media is a strong influencer in food choices of children, that food advertisements are basically unhealthy products and that haven’teffective control by regulatory standards. KEYWORDS: Child. Food publicity. Television.

  17. The influence of media coverage of a celebrity suicide on subsequent suicide attempts.

    Science.gov (United States)

    Cheng, Andrew T A; Hawton, Keith; Chen, Tony H H; Yen, Amy M F; Chen, Chung-Ying; Chen, Lin-Chen; Teng, Po-Ren

    2007-06-01

    To investigate the impact of media reporting of a celebrity suicide on subsequent suicide attempts. A Poisson time series autoregression analysis was conducted to examine whether there was a significant increase in suicide attempts during the 3-week period after the start of extensive media reporting of a celebrity suicide. The reporting began on May 2, 2005, and lasted about 17 days. To investigate the influence of media reporting on suicide attempts, a structured interview was conducted with 124 suicide attempters identified from 2 counties in Mid Taiwan who had exposure to the media reporting. After controlling for seasonal variation, calendar year, temperature, and humidity, there was a marked increase in the number of suicide attempts during the 3-week period after media reporting began (adjusted relative risk = 1.55, 95% CI = 1.26 to 1.91). Among 124 suicide attempters exposed to the media reports, 23.4% reported an influence from them. There was no relationship between the attempters' ages and the age of the celebrity or the method, but male attempters had a significantly higher risk for such influence. A considerably higher risk for such influence was found among subjects with a history of suicide attempt(s) in the previous year (odds ratio = 52.3, 95% CI = 5.96 to 459.1). The extensive media reporting of the suicide of a celebrity was followed by an increase in suicide attempts. The effect was particularly marked in individuals with a recent history of a suicide attempt. The results provide further support for the need for more restrained reporting of suicides as part of suicide prevention strategies and for special vigilance for contagious effects of such reporting on people who have carried out recent suicidal acts.

  18. Investigation of silicate surface chemistry and reaction mechanisms associated with mass transport in geologic media

    International Nuclear Information System (INIS)

    White, A.F.; Perry, D.L.

    1982-01-01

    The concentration and rate of transport of radionuclides through geologic media can be strongly influenced by the extent of sorption on aquifer surfaces. Over time intervals relevant to such transport processes, rock and mineral surfaces cannot be considered as inert, unreactive substrates but rather as groundwater/solidphase interfaces which are commonly in a state of natural or artificially induced disequilibrium. The goal of the present research is to define experimentally the type of water/rock interactions that will influence surface chemistry and hence sorption characteristics and capacities of natural aquifers. As wide a range of silicate minerals as possible was selected for study to represent rock-forming minerals in basalt, tuff, and granite. The minerals include K-feldspar, plagioclase feldspar, olivine, hornblende, biotite, and volcanic glass

  19. The Communications of Influence through Technology-Enabled Media

    Science.gov (United States)

    2006-12-01

    meaning, communication, action, and contextual structures, resources, or frameworks-such as those discussed in Blumer’s (1969) symbolic interactionism or...Blumer, H. (1969). Symbolic interactionism : Perspective and method. Englewood Cliffs, NJ: Prentice-Hall. Brass, D. J., & Burkhardt, M. E. (1993...and Interaction ................................................................ 42 3. Symbolic Exchange of Influence Messages

  20. A Systematic Search and Review of Adult-Targeted Overweight and Obesity Prevention Mass Media Campaigns and Their Evaluation: 2000-2017.

    Science.gov (United States)

    Kite, James; Grunseit, Anne; Bohn-Goldbaum, Erika; Bellew, Bill; Carroll, Tom; Bauman, Adrian

    2018-01-01

    Mass media campaigns are a commonly used strategy in public health. However, no review has assessed whether the design and evaluation of overweight and obesity campaigns meets best practice recommendations. This study aimed to fill this gap. We systematically searched five databases for peer-reviewed articles describing adult-targeted obesity mass media campaigns published between 2000 and 2017, complemented by reference list searches and contact with authors and agencies responsible for the campaigns. We extracted data on campaign design, implementation, and evaluation from eligible publications and conducted a qualitative review of 29 publications reporting on 14 campaigns. We found a need for formative research with target audiences to ensure campaigns focus on the most salient issues. Further, we noted that most campaigns targeted individual behaviors, despite calls for campaigns to also focus upstream and to address social determinants of obesity. Television was the dominant communication channel but, with the rapid advance of digital media, evaluation of other channels, such as social media, is increasingly important. Finally, although evaluation methods varied in quality, the evidence suggests that campaigns can have an impact on intermediate outcomes, such as knowledge and attitudes. However, evidence is still limited as to whether campaigns can influence behavior change.