WorldWideScience

Sample records for markets consumer response

  1. Aggregate industrial energy consumer response to wholesale prices in the restructured Texas electricity market

    International Nuclear Information System (INIS)

    Zarnikau, Jay; Hallett, Ian

    2008-01-01

    The aggregate response of consumers to wholesale price signals is very limited in the restructured Electric Reliability Council of Texas (ERCOT) market. An overall average own-price elasticity of demand of - 0.000008 for industrial energy consumers served at transmission voltage is estimated using a Symmetric Generalized McFadden cost function model. To date, ERCOT has sought to promote demand response to price signals without reliance on 'stand alone' demand response programs, but with a market structure that is designed to facilitate economic demand response. This very limited responsiveness to wholesale price signals may prove problematic in light of policy decisions to pursue an 'energy only' resource adequacy mechanism for ERCOT. (author)

  2. Social marketing: consumer focused health promotion.

    Science.gov (United States)

    Blair, J E

    1995-10-01

    1. Social marketing provides a theoretical basis to increase awareness of preventable health conditions and to increase participation in wellness programs. 2. The philosophy of social marketing underscores the necessity to be aware of and responsive to the consumer's perception of needs. 3. Social marketing is distinguished by its emphasis on "non-tangible" products such as ideas, attitudes, and lifestyle changes. 4. "Marketing mix" is a social marketing strategy that intertwines elements of product, price, place, and promotion to satisfy needs and wants of consumers.

  3. The consumer dimension in new market mechanisms

    International Nuclear Information System (INIS)

    Ranchere, Anne-Soizic; Chamoy, Anne-Sophie; Scholtes, Emilie

    2014-01-01

    In a context of growing share of renewable energy sources and reduced electricity consumption, both long term and short term security of supply are under pressure. Gas fired power plants are facing reduced income from the energy market calling into question both the electricity market design and the electricity generation mix Integration of smart consumers (demand response) in the electricity System is a key element to address both questions. Due to market and System complexity, new market participants such as aggregators are contributing to building up and operating flexibility from consumers. Since 2009, Energy Pool has been actively contributing to the opening of new market mechanisms to value demand response. Energy Pool has developed services to support consumers in optimizing their flexibility. While today demand response value lies mainly in the balancing and reserve markets operated by the French transport System operator (RTE), new opportunities will emerge with the capacity market and the possibility to take advantage of the price signal by both increasing and reducing consumption. (authors)

  4. Industry Responsibilities in Tackling Direct-to-Consumer Marketing of Unproven Stem Cell Treatments.

    Science.gov (United States)

    Master, Z; Fu, W; Paciulli, D; Sipp, D

    2017-08-01

    The direct-to-consumer marketing of unproven stem cell interventions (SCIs) is a serious public health concern. Regulations and education have had modest impact, indicating that different actors must play a role to stop this unfettered market. We consider the role of the biotech industry in tackling unproven SCIs. Grounded in the concept of corporate social responsibility, we argue that biotech companies should screen consumers to ensure that products and services are being used appropriately and educate employees about unproven SCIs. © 2017 ASCPT.

  5. CONSUMER PREFERENCES FOR FOOD SAFETY ATTRIBUTES IN FRESH APPLES: MARKET SEGMENTS, CONSUMER CHARACTERISTICS, AND MARKETING OPPORTUNITIES

    OpenAIRE

    Baker, Gregory A.

    1999-01-01

    Past research has yielded conflicting results on consumer valuation of food safety characteristics. In this study, conjoint analysis is used to evaluate consumer responses to hypothetical apple products in a nationwide survey. Product characteristics include price, quality, pesticide use levels and the corresponding cancer risk, and type of government inspection. Consumers expressed a broad preference for reduced pesticide usage. Four market segments were identified corresponding to consumers...

  6. Using the Power of Word-Of-Mouth to Leverage the Effect of Marketing Activities on Consumer Responses

    DEFF Research Database (Denmark)

    Martensen, Anne; Mouritsen, Jan

    2016-01-01

    and that this effect is leveraged when WOM mediates the relationship. The 4Ps primarily mobilise positive WOM (PWOM), making PWOM the strongest mediator. This has implications for marketing and communication strategies, as the 4Ps have to mobilise WOM and influence consumer responses directly. This challenges......Research has studied Word-Of-Mouth (WOM) and the 4P marketing activities separately with no attention to how these two processes simultaneously influence consumer responses. This is unfortunate as a firm’s marketing activities may also mobilise WOM, which then can leverage the activities’ effect...... the composition of the 4Ps and how to design the marketing message so it is appealing for consumers to bring into their social milieu so WOM can take place. It also underlines the necessity to add PWOM as a fifth P, so the different marketing activities’ effect can be amplified by the power of WOM and brands can...

  7. How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?

    NARCIS (Netherlands)

    Datta, Hannes; Ailawadi, Kusum L.; van Heerde, H.J.

    Brand equity is the differential preference and response to marketing effort that a product obtains because of its brand identification. Brand equity can be measured based on either consumer perceptions or on sales. Consumer-based brand equity (CBBE) measures what consumers think and feel about the

  8. Economic demand response model in liberalised electricity markets with respect to flexibility of consumers

    DEFF Research Database (Denmark)

    Sharifi, Reza; Anvari-Moghaddam, Amjad; Fathi, S. Hamid

    2017-01-01

    Before restructuring in the electricity industry, the primary decision-makers of the electricity market were deemed to be power generation and transmission companies, market regulation boards, and power industry regulators. In this traditional structure, consumers were interested in receiving...... electricity at flat rates while paying no attention to the problems of this industry. This attitude was the source of many problems, sometimes leading to collapse of power systems and widespread blackouts. Restructuring of the electricity industry however provided a multitude of solutions to these problems....... The most important solution can be demand response (DR) programs. This paper proposes an economic DR model for residential consumers in liberalized electricity markets to change their consumption pattern from times of high energy prices to other times to maximize their utility functions. This economic...

  9. Markets during world oil supply crises: an analysis of industry, consumer, and governmental response

    Energy Technology Data Exchange (ETDEWEB)

    Erfle, Stephen; Pound, John; Kalt, Joseph

    1981-04-01

    An analysis of the response of American markets to supply crises in world oil markets is presented. It addresses four main issues: the efficiency of the operation of American oil markets during oil supply crises; the problems of both economic efficiency and social equity which arise during the American adaptation process; the propriety of the Federal government's past policy responses to these problems; and the relationship between perceptions of the problems caused by world oil crises and the real economic natures of these problems. Specifically, Chapter 1 presents a theoretical discussion of the effects of a world supply disruption on the price level and supply availability of the world market oil to any consuming country including the US Chapter 2 provides a theoretical and empirical analysis of the efficiency of the adaptations of US oil product markets to higher world oil prices. Chapter 3 examines the responses of various groups of US oil firms to the alterations observed in world markets, while Chapter 4 presents a theoretical explanation for the price-lagging behavior exhibited by firms in the US oil industry. Chapter 5 addresses the nature of both real and imagined oil market problems in the US during periods of world oil market transition. (MCW)

  10. A Dynamic Market Mechanism for Markets with Shiftable Demand Response

    DEFF Research Database (Denmark)

    Hansen, Jacob; Knudsen, Jesper Viese; Kiani, Arman

    2014-01-01

    renewables, this mechanism accommodates both consumers with a shiftable Demand Response and an adjustable Demand Response. The overall market mechanism is evaluated in a Day Ahead Market and is shown in a numerical example to result in a reduction of the cost of electricity for the consumer, as well......In this paper, we propose a dynamic market mechanism that converges to the desired market equilibrium. Both locational marginal prices and the schedules for generation and consumption are determined through a negotiation process between the key market players. In addition to incorporating...

  11. Segmentation of consumer's markets and evaluation of market's segments

    OpenAIRE

    ŠVECOVÁ, Iveta

    2013-01-01

    The goal of this bachelor thesis was to explain a possibly segmentation of consumer´s markets for a chosen company, and to present a suitable goods offer, so it would be suitable to the needs of selected segments. The work is divided into theoretical and practical part. First part describes marketing, segmentation, segmentation of consumer's markets, consumer's market, market's segments a other terms. Second part describes an evaluation of questionnaire survey, discovering of market's segment...

  12. MARKETING RESPONSES TO CHANGING CONSUMER PREFERENCES IN THE FRESH BEEF INDUSTRY

    OpenAIRE

    Procopio, Mary Elizabeth

    1990-01-01

    The fresh meat industry is changing the way it markets its products. The decline in red meat consumption that has resulted from greater consumer concerns about the "healthfulness" of red meat, coupled with changes in consumer lifestyles emphasizing a need for convenience is contributing to the diminishment of "commodity selling" in favor of a true "marketing" approach (Pierson and Allen, 1986). In a traditional industry such as meats, the shift from a commodity-selling perspective (i.e., sell...

  13. Marketing strategies - consumers

    International Nuclear Information System (INIS)

    Campbell, C.

    1985-01-01

    As Australia's largest consumer organisation, the Australian Consumers' Association (ACA) has a vital role in providing information, so consumers can make an informed choice, as well as participating in formulation of standards to increase the quality of products, including foods. The consumer movement is marketing the process of irradiation and will continue to give consumers information that allows them to make an informed choice

  14. Consumer Attitude Toward Mobile Marketing in Bosnia and Herzegovina

    Directory of Open Access Journals (Sweden)

    Irma Jasarspahic

    2014-08-01

    Full Text Available Driven by the ongoing evolution in mobile technologies and the increasing popularity of the internet, the mobile marketing is becoming more and more popular to marketers whose aim is definitely to promote their goods and services to the consumer. Since many people are still unaware of the potential of marketing via mobile devices this research aimed to examine factors based on content of mobile marketing (entertainment, information, irritation, utility and personalization and frequency factor that are affecting the formation of attitude toward mobile marketing targeting BH consumers, and also will try bring to light the response behavior of consumers attitude toward mobile marketing practices and how consumers perceive mobile marketing in BH. The research approach for this study is descriptive and the data was collected by 200 online surveys from young population of BH. The data was analyzed using the software program SPSS. Based on analysis and findings, variables of content have different effect on consumer attitude. Research has shown that a lot of respondents believe mobile marketing is a good idea and that they certainly eases the need for products and services. This paper could be used as a good basis for future research on bigger sample.

  15. Global market and consumers

    Directory of Open Access Journals (Sweden)

    Rakić Beba

    2003-01-01

    Full Text Available All consumers in the world share certain needs and desires. They show however, remarkable diversity in the way they satisfy these needs and desires. Understanding the consumer behavior is difficult enough in the confines of a single country. Can manager understand the consumer behavior in many different world markets? International marketer must learn how to satisfy customers with widely different buying behaviors.

  16. Consumer Behavior dan Marketing Mix

    OpenAIRE

    Pura A, Agus Hasan

    2005-01-01

    Marketing concept emerged since business philosophy shifted to a customer-centered, the job is to find the right products for your choosen target markets. The reason for customer orientation in which all functions work together to respond to, Serve, and satisfy customer. To satisfy consumer (end user) the marketing concept use integrated marketing, that is segmenting, Targeting, positioning, and marketing mix (4p/7p). And to.be success, marketer have to understand the behavior of consumers of...

  17. DEMOGRAPHIC VARIABILITY IN U.S. CONSUMER RESPONSIVENESS TO CARBONATED SOFT-DRINK MARKETING PRACTICES

    OpenAIRE

    Rhodes, Charles

    2010-01-01

    Using three years of Nielson Homescan and advertising data from 16 major metropolitan areas across the U.S. to construct a panel data set that follows weekly consumer purchasing behavior, this paper investigates the impact of marketing activities on a representative cross-section of U.S. consumers. Because many consumers do not participate in the market week-in and week-out, I apply Heckman’s econometric selection model to recover the impact of pricing, advertising, and promotion on a wide ra...

  18. Variations in mature market consumer behavior within a health care product: implications for marketing strategy.

    Science.gov (United States)

    Hopper, J A; Busbin, J W

    1995-01-01

    America is undergoing a profound age shift in its demographic make-up with people 55 and over comprising an increasing proportion of the population. Marketers may need to increase their response rate to this shift, especially in refining the application of marketing theory and practice to older age consumers. To this end, a survey of older couple buying behavior for health insurance coverage is reported here. Results clarify evaluative criteria and the viability of multiple market segmentation for health care coverage among older consumers as couples. Commentary on the efficacy of present health coverage marketing programs is provided.

  19. Responsible marketing for sustainable tourism

    Directory of Open Access Journals (Sweden)

    Jegdić Vaso

    2014-01-01

    Full Text Available The biggest challenge associated with the concept of sustainable tourism is its operationalisation and perception as a process to be applied through development plans, projects and ongoing activities of tour operators. The traditional approach to marketing, focused on a limited idea of maximising profit businesses, was not able to respond to a number of social and environmental requirements imposed by the concept of sustainable development. This paper discusses the ways in which marketing could play a more important role in the sustainable development of tourism. This refers to the determination of consumer needs and preferences, the formation of certain products and pricing, product information and advertising to consumers of their benefits in a sustainable manner, as well as adequate distribution channels used by businesses to deliver products to consumers. Environmental and social marketing are now being confirmed as important elements of a much broader marketing perspective. In order to develop tourism with sustainable outcomes, responsible marketing can be crucial. The concept of marketing mix for sustainable tourism was used as a starting point to explore the specific role of responsible marketing in tourism.

  20. Medicalization, markets and consumers.

    Science.gov (United States)

    Conrad, Peter; Leiter, Valerie

    2004-01-01

    This paper examines the impact of changes in the medical marketplace on medicalization in U.S. society. Using four cases (Viagra, Paxil, human growth hormone and in vitro fertilization), we focus on two aspects of the changing medical marketplace: the role of direct-to-consumer advertising of prescription drugs and the emergence of private medical markets. We demonstrate how consumers and pharmaceutical corporations contribute to medicalization, with physicians, insurance coverage, and changes in regulatory practices playing facilitating roles. In some cases, insurers attempt to counteract medicalization by restricting access. We distinguish mediated and private medical markets, each characterized by differing relationships with corporations, insurers, consumers, and physicians. In the changing medical environment, with medical markets as intervening factors, corporations and insurers are becoming more significant determinants in the medicalization process.

  1. The long journey of social media marketing in the fashion industry. From companies' strategies to consumer responses

    OpenAIRE

    Hernández García, Ángel

    2017-01-01

    This work-in-progress research project aims to cover different aspects of social media marketing in the fashion industry, starting with the creation of a framework for social media marketing strategies deployed by fashion companies. The research defines specific social media strategic actions, in terms of contents posted in different social media platforms, and analyzes their effect on consumers' perceptions and responses. The research features qualitative and quantitative data collected from...

  2. INTRUSIVE MARKETING METHODS A CONTEMPORARY CONSUMER PERSPECTIVE

    OpenAIRE

    Owais, Faizan

    2008-01-01

    Is marketing practice destroying the faith of consumers? It may be argued that marketing practice over recent years has taken a more direct approach that appears intrusive and manipulative to consumers. The marketing activities we see today are a desperate attempt to grab consumer attention in any way possible and it is all spelling out bad news for marketing. Marketers have been faced with many challenges, with markets at saturation point, competitiveness is on the rise and marketers are...

  3. Consumer Marketing and the Airline Industry

    Science.gov (United States)

    Roy, W. R.

    1972-01-01

    The fundamentals of consumer marketing as applied to the airline industry are considered. An attempt is made to boil down the mystique and jargon which frequently surround the subject of marketing. Topics covered include: (1) The marketing concept; (2) consumer expectations from airlines; (3) planning of marketing strategy; and (4) the roles of advertising, sales, and middlemen.

  4. Analyses of demand response in Denmark[Electricity market

    Energy Technology Data Exchange (ETDEWEB)

    Moeller Andersen, F.; Grenaa Jensen, S.; Larsen, Helge V.; Meibom, P.; Ravn, H.; Skytte, K.; Togeby, M.

    2006-10-15

    Due to characteristics of the power system, costs of producing electricity vary considerably over short time intervals. Yet, many consumers do not experience corresponding variations in the price they pay for consuming electricity. The topic of this report is: are consumers willing and able to respond to short-term variations in electricity prices, and if so, what is the social benefit of consumers doing so? Taking Denmark and the Nord Pool market as a case, the report focuses on what is known as short-term consumer flexibility or demand response in the electricity market. With focus on market efficiency, efficient allocation of resources and security of supply, the report describes demand response from a micro-economic perspective and provides empirical observations and case studies. The report aims at evaluating benefits from demand response. However, only elements contributing to an overall value are presented. In addition, the analyses are limited to benefits for society, and costs of obtaining demand response are not considered. (au)

  5. Children as Consumers: Advertising and Marketing

    Science.gov (United States)

    Calvert, Sandra L.

    2008-01-01

    Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the…

  6. Marketing biofortified crops: insights from consumer research ...

    African Journals Online (AJOL)

    Marketing biofortified crops: insights from consumer research. ... To develop a global strategy for consumer marketing of biofortified crops, research is needed to understand consumer ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

  7. On Mergers in Consumer Search Markets

    NARCIS (Netherlands)

    M.C.W. Janssen (Maarten); J.L. Moraga-Gonzalez (José Luis)

    2007-01-01

    textabstractWe study mergers in a market where N firms sell a homogeneous good and consumers search sequentially to discover prices. The main motivation for such an analysis is that mergers generally affect market prices and thereby, in a search environment, the search behavior of consumers.

  8. Impact of corporate social responsibility claims on consumer food choice

    DEFF Research Database (Denmark)

    Mueller Loose, Simone; Remaud, Hervé

    2013-01-01

    Purpose - The study assesses the impact of two different corporate social responsibility (CSR) claims, relating to social and environmental dimensions, on consumers’ wine choice across international markets. It is analysed how point of purchase CSR claims compete with other food claims and their ......Purpose - The study assesses the impact of two different corporate social responsibility (CSR) claims, relating to social and environmental dimensions, on consumers’ wine choice across international markets. It is analysed how point of purchase CSR claims compete with other food claims...... Eastcoast, the US Midwest, Anglophone and Francophone Canada. Findings - CSR claims relating to social and environmental responsibility have a similar awareness, penetration and consumer trust, but differ in their impact on consumer choice, where environmental corporate responsibility claims benefit from...... a higher marginal willingness to pay. Consumer valuation of CSR claims significantly differs across international markets, but is consistently lower than for organic claims. Research limitations/implications - The study was limited to wine and future research is required to generalise findings to other...

  9. Water scarcity, market-based incentives, and consumer response

    Science.gov (United States)

    Krause, K.; Chermak, J. M.; Brookshire, D. S.

    2003-04-01

    Water is an increasingly scarce resource and the future viability of many regions will depend in large part on how efficiently resources are utilized. A key factor to this success will be a thorough understanding of consumers and the characteristics that drive their water use. In this research test and find support for the hypothesis that residential water consumers are heterogeneous. We combine experimental and survey responses to test for statistically significant consumer characteristics that are observable factors of demand for water. Significant factors include "stage of life" (i.e., student versus workforce versus retired), as well as various social and cultural factors including age, ethnicity, political affiliation and religious affiliation. Identification of these characteristics allows us to econometrically estimate disaggregated water demand for a sample of urban water consumers in Albuquerque, New Mexico, USA. The results provide unique parameter estimates for different consumer types. Using these results we design an incentive compatible, non-linear pricing program that allows individual consumers to choose a fixed fee/commodity charge from a menu that not only allows the individual to maximize his or her utility, while meeting the conservation goals of the program. We show that this program, with the attention to consumer differences is more efficient than the traditional "one size fits all" programs commonly employed by many water utilities.

  10. Perspective of North Consumers of Portugal Face of Corporate Social Responsibility

    Directory of Open Access Journals (Sweden)

    Maria José Silva Faria

    2016-12-01

    Full Text Available The practice of social responsibility has been, particularly in recent decades, to cultivate a more conscious society in the common good and sustainability of future generations. So it is not surprising that some consumers seek to respond positively to actions of social responsibility. It is the aim of this study verify that northern consumers of Portugal, over 18 years, are influenced by social responsibility in consumption in three segments purchases: retail trade, fairs, markets, and shopping centers, and to what extent the responsibility social can influence the perception of value and purchase intent of these consumers. For this purpose, were applied 1804 questionnaires to consumers belonging to the three business groups / cited business. Questionnaires were all validated by applying a factor analysis. The results showed that: 1 the consumer retail and shopping centers groups are more likely to purchase products from companies / brands socially responsible; 2 consumers group fairs and markets were not so sensitive to the issue of social responsibility, but more to the price of goods and in some cases, tiny, their quality.

  11. Marketing research of consumer perception

    Directory of Open Access Journals (Sweden)

    Rodić Jelena

    2011-01-01

    Full Text Available Perception involves the collection, processing and interpretation of information through sensory receptors and represents the reality of an individual. Collecting customer information is imperative for marketing, because consumers are in the focus of defining all its objectives, strategies and plans. The result of the perception depends on a number of factors and that is why people do not experience stimuli in the same way. A marketing research of consumer perceptions has been carried out in order to identify the habits and understand the behavior of consumers when choosing products with special emphasis on the influence of perception, stimuli from the environment and perceptions of risk in their decision. .

  12. Primer on consumer marketing research : procedures, methods, and tools

    Science.gov (United States)

    1994-03-01

    The Volpe Center developed a marketing research primer which provides a guide to the approach, procedures, and research tools used by private industry in predicting consumer response. The final two chapters of the primer focus on the challenges of do...

  13. [The Second Health Care Market: Market Mapping Based upon Consumer Perception].

    Science.gov (United States)

    Teichert, T; Mühlbach, C

    2018-03-01

    The aim of the study was to present a picture of consumers' views on the specific market of health and health products, the second German health market. Market analysis of the product categories was carried out. A large-scale representative survey (N=1 033) determined with an innovative adaptation of the repertory grid method the consumer's perspective on the specific market. Basic questions concerning attitudes to health as well as healthy behaviors completed the telephone survey. In the saturated markets, market for health is growing, especially in the context of aging societies, and this is not limited to primary medical products. In this study, product categories such as "dental care", "fruit and vegetables" or "nuts" were classified as healthy products. The relevance of health also in the macroeconomic context has been long underestimated. Health has still a high priority for consumers. A disclosure of individual perceptions in the health context provides a significantly more relevant product design. The identification of healthy product dimensions from the consumer's perspective sheds light on the actually desired product properties and the available potential to meet these desires. © Georg Thieme Verlag KG Stuttgart · New York.

  14. Attitudes of Polish Consumers Toward Experiential Marketing

    Directory of Open Access Journals (Sweden)

    Monika Skorek

    2017-01-01

    Full Text Available Purpose: The experience economy is a concept that can be defned as a new way of perceiving the market offer of an enterprise, focusing on the customer experience. Enterprises, both in the production and service industries, are becoming similar to one another on a massive scale, which makes it increasingly diffcult to stand out. The response to this can be to offer the consumer an unforgettable experience related to a product or service provided by a company. Methodology: This study analysed the results of qualitative research on the attitudes and opinions of Polish consumers on experience marketing. Results/fndings: The results showed that participants of the study were prepared to transition from the economy based on products or services to an economy based on experiences at a moderate level. They declared a willingness to participate in experiences offered by companies but at the same time focus on the cost and utility of them

  15. Consumer Protection in the Electronic Market Place

    DEFF Research Database (Denmark)

    Falch, Morten; Henten, Anders

    1999-01-01

    This paper identifies the most important areas for regulation of consumer protection in relation to electronic commerce, such as marketing, contractual issues and privacy. Furthermore, different approaches for regulation of these issues in a global market is discussed......This paper identifies the most important areas for regulation of consumer protection in relation to electronic commerce, such as marketing, contractual issues and privacy. Furthermore, different approaches for regulation of these issues in a global market is discussed...

  16. Experiental Marketing vs. Traditional Marketing: Creating Rational and Emotional Liaisons with Consumers

    OpenAIRE

    Dainora Grundey

    2008-01-01

    The purpose of this paper is to show peculiarities of traditional and experiential marketing and describe why experiential marketing is better way to understand consumer behaviour. Comparative analysis shows the main characteristics of traditional and experiential marketing. Traditional marketing characteristics are there: product functional characteristics and superiority, narrow determinate product categories, point of view to the consumer as a rational thinker, application analytical, quan...

  17. An examination of consumer profiles across brands in emerging markets

    DEFF Research Database (Denmark)

    Truong, Oanh; Faulkner, Margaret; Mueller Loose, Simone

    2012-01-01

    There is generalised evidence that consumer profiles seldom differ between brands across many product categories in developed markets. However, market segmentation based on consumer characteristics continues to be a common marketing tactic, especially in international marketing context. This study...... markets. Deviations are found across whisky brands, which are related to brand distribution and affordability. These potentially constitute boundary conditions for the discovered empirical generalisations. The key implication for marketing practitioners is that market segmentation using consumer...... examines consumer profiles in emerging markets to see if any difference exists. We examined 190 brands in nine different emerging markets across two product categories: hair care and whisky. In general, our findings are in-line with earlier empirical results – consumer profiles seldom differ in emerging...

  18. Sensitizing Black Adult and Youth Consumers to Targeted Food Marketing Tactics in Their Environments.

    Science.gov (United States)

    Isselmann DiSantis, Katherine; Kumanyika, Shiriki; Carter-Edwards, Lori; Rohm Young, Deborah; Grier, Sonya A; Lassiter, Vikki

    2017-10-29

    Food marketing environments of Black American consumers are heavily affected by ethnically-targeted marketing of sugar sweetened beverages, fast foods, and other products that may contribute to caloric overconsumption. This qualitative study assessed Black consumers' responses to targeted marketing. Black adults (2 mixed gender groups; total n = 30) and youth (2 gender specific groups; total n = 35) from two U.S. communities participated before and after a sensitization procedure-a critical practice used to understand social justice concerns. Pre-sensitization focus groups elicited responses to scenarios about various targeted marketing tactics. Participants were then given an informational booklet about targeted marketing to Black Americans, and all returned for the second (post-sensitization) focus group one week later. Conventional qualitative content analysis of transcripts identified several salient themes: seeing the marketer's perspective ("it's about demand"; "consumers choose"), respect for community ("marketers are setting us up for failure"; "making wrong assumptions"), and food environments as a social justice issue ("no one is watching the door"; "I didn't realize"). Effects of sensitization were reflected in participants' stated reactions to the information in the booklet, and also in the relative occurrence of marketer-oriented themes and social justice-oriented themes, respectively, less and more after sensitization.

  19. Monitor consumers market electricity and natural gas 2010

    International Nuclear Information System (INIS)

    Schalm, T.; Cordeweners, J.; Noorlander, M.; Kahl, E.

    2011-02-01

    This monitor maps the developments in the energy market for small users (consumers). It can be used to identify possible bottlenecks in this market. The monitoring report describes the energy market for consumers by means of six indicators that are relevant for the operation of the market: demand for products, prices, access and concentration, switching, transparency and service provision. [nl

  20. Responsive consumerism: empowerment in markets for health plans.

    Science.gov (United States)

    Elbel, Brian; Schlesinger, Mark

    2009-09-01

    American health policy is increasingly relying on consumerism to improve its performance. This article examines a neglected aspect of medical consumerism: the extent to which consumers respond to problems with their health plans. Using a telephone survey of five thousand consumers conducted in 2002, this article assesses how frequently consumers voice formal grievances or exit from their health plan in response to problems of differing severity. This article also examines the potential impact of this responsiveness on both individuals and the market. In addition, using cross-group comparisons of means and regressions, it looks at how the responses of "empowered" consumers compared with those who are "less empowered." The vast majority of consumers do not formally voice their complaints or exit health plans, even in response to problems with significant consequences. "Empowered" consumers are only minimally more likely to formally voice and no more likely to leave their plan. Moreover, given the greater prevalence of trivial problems, consumers are much more likely to complain or leave their plans because of problems that are not severe. Greater empowerment does not alleviate this. While much of the attention on consumerism has focused on prospective choice, understanding how consumers respond to problems is equally, if not more, important. Relying on consumers' responses as a means to protect individual consumers or influence the market for health plans is unlikely to be successful in its current form.

  1. Consumers` Attitude towards Consumer Protection in the Digital Single Market, as Reflected by European Barometers

    Directory of Open Access Journals (Sweden)

    Doru Alexandru Pleşea

    2014-05-01

    Full Text Available The European Single Market is an ongoing project that will continue to further develop and adapt to changing realities. Traditional economic activities, and the administrative rules governing them, face the challenge of adapting to developments that blur the dividing lines, for example, between shop and online sales or between traditional media and Internet communication. Convergence of this type will lead to a European Digital Single Market. A genuine Digital Single Market would generate new types of growth and also sustainable economic and social benefits for all European citizens. There are still a number of barriers which impose obstacles for the development of the digital market in Europe. Obstacles which can be identified include national differences regarding data protection rules, e-commerce rules, consumer protection rules and other legislation pertaining to information flows. The paper brings in discussion the advantages of a Digital Single Market, the obstacles in developing it in connection with e-commerce regulations, consumer protection and information flows legislation and also the premises for implementing a Digital Single Market. Consumers’ trust in on-line commerce results as one of the driving factors in implementing a Digital Single Market. These are some of the main obstacles for the boosting consumers’ confidence in the European Single Market. Improving consumer confidence in cross-border shopping online by taking appropriate policy action could provide a major boost to economic growth in Europe. Empowered and confident consumers can drive forward the European economy. Starting from the results of the Flash Euro-barometer survey „Consumer attitudes towards cross-border trade and consumer protection this study analyzes consumer`s readiness for the European Digital Single Market

  2. Communication, Marketing and Corporate Responsibility

    Directory of Open Access Journals (Sweden)

    Frederico de Andrade Gabrich

    2016-12-01

    Full Text Available Advertising, which stems from the strategic planning of the company's marketing , integrates the proposal and the corresponding consumer contract to the product or service offered to the market. As part of the contract, advertising and communication strategies and business marketing also undergo fully the principle of information and the principle of good faith in its objective meaning. Therefore, communication strategies, marketing planning and advertising actions of truly citizen and responsible company should be structured legally in order to consider all related duties in good faith.

  3. Consumer Complaints and Company Market Value

    Directory of Open Access Journals (Sweden)

    Danny Pimentel Claro

    2014-07-01

    Full Text Available Consumer complaints affect company market value and common sense suggests that a negative impact is expected. However, do complaints always negatively impact company market value? We hypothesize in this study that complaints may have a non-linear effect on market value. Positive (e.g. avoiding high costs to solve complaints and negative (e.g. speedy and intense diffusion tradeoffs may occur given the level of complaints. To test our non-linear hypothesis, a panel data was collected from cell phone service providers from 2005 to 2013. The results supported our tradeoff rationale. Low levels of complaints allow for companies to increase market value, while high levels of complaints cause increasing harm to market value. The sample, model and period considered in this study, indicates a level of 0.49 complaints per thousand consumers as the threshold for a shift in tradeoffs. The effects on market value become increasingly negative when trying to make reductions to move below this level, due to negative tradeoffs.

  4. Consumer responses to promotional tools in hotels: A case study of Chinese consumers

    OpenAIRE

    Ma, Jenny Wei-Chen; Mohsen, Marwa Gad

    2016-01-01

    The rapid growth of the Chinese tourism has stimulated competition within tourism-related industries, such as the hospitality industry. The purpose of this study is to examine the Chinese consumer reaction to different promotional tools used by hotels in China and, thus, to provide a deeper understanding for marketers of how to use sales promotion effectively to generate appropriate consumer responses. An experimental survey was administered yielding a total sample of 319 Chinese customers, w...

  5. Implementation of Direct Marketing to the Family as the End Consumer

    OpenAIRE

    Lana Kosić

    2011-01-01

    This paper explores and analyzes the implementation of direct marketing aimed at families as a specific consumer on the business-to-consumer market. The paper contains a summarized overview of the basic characteristics of direct marketing as one of the most important marketing activities nowadays that provides immediate, individual and two-way communication with end consumers. Then, it briefly describes specific behavior of the family unit as a consumer on the business-to-consumer market and ...

  6. Utility Green Pricing Programs: Design, Implementation, and Consumer Response

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Swezey, B.; Aabakken, J.

    2004-02-01

    The term green pricing refers to programs offered by utilities in traditionally regulated electricity markets, which allow customers to support the development of renewable energy sources by paying a small premium on their electric bills. Since the introduction of the concept in the United States, the number of unique utility green pricing programs has expanded from just a few programs in 1993 to more than 90 in 2002. About 10% of U.S. utilities offered a green pricing option to about 26 million consumers by the end of 2002. This report provides: (1) aggregate industry data on consumer response to utility programs, which indicate the collective impact of green pricing on renewable energy development nationally; and (2) market data that can be used by utilities as a benchmark for gauging the relative success of their green pricing programs. Specifically, the paper presents current data and trends in consumer response to green pricing, as measured by renewable energy sales, participants, participation rates, and new renewable energy capacity supported. It presents data on various aspects of program design and implementation, such as product pricing, ownership of supplies, retention rates, marketing costs, the effectiveness of marketing techniques, and methods of enrolling and providing value to customers.

  7. Targeting consumer needs through marketing research.

    Science.gov (United States)

    Inguanzo, J M

    1986-11-01

    The importance of marketing research in health care has increased dramatically in recent years as hospitals grapple to maintain a place in today's uncertain market. This article examines how marketing research can enhance the effectiveness of your hospital's internal and external communications by identifying programs and services considered most important by consumers.

  8. Green marketing and its impact on consumer behaviour

    OpenAIRE

    Gajdoš, Michal

    2016-01-01

    This bachelor thesis is devoted to green marketing, and how this kind of marketing affects consumer behaviour. Describes in detail what is green marketing and its components, and also describes the negative part of green marketing - greenwashing. It also deals with the topic of corporate social responsibilty and in the last theoretical part with the consumer beahviour. In the practical part was created quantitative research in the form of online survey, which aimed at identifying people's awa...

  9. Consumer protection on the drinking water market

    OpenAIRE

    Kosová, Martina

    2009-01-01

    The goal of Bachelor thesis is marketing research on consumer preferences and knowledge in the field of drinking water and also analyze and compare the price of tap water and bottled water. The theoretical part describes how the consumer market with drinking water is protected in the Czech Republic. They compared the advantages and disadvantages of both types of drinking water.

  10. The measurement of China's consumer market development based on CPI data

    Science.gov (United States)

    Xiao, Jiang; Wang, Minggang; Tian, Lixin; Zhen, Zaili

    2018-01-01

    Consumer Price Index (CPI) is a comprehensive index which contains a large amount of market information. In order to effectively measure the running status of China's consumer market and analyze the dynamic evolution characteristics of regional economic consumption in China, the eigenvalues and eigenvectors of random matrix are proposed to quantitatively describe the evolution relationship of provincial and regional CPI in China. Based on the provincial data of China's CPI, system risk entropy, synchronicity ratio, stability and market induction are introduced to characterize the market evolution characteristics, and analyze the regional differences and synchronicity of the consumer price index of China and evaluate the development of China's consumer market. The results show that the average system risk entropy of China's consumer market for the period 2000-2015 is 0.1646, fluctuating in the range of 0.0512-0.3288, indicating a higher system risk of China's consumer market. The system risk of China's consumer market is still higher than the average in nearly 15 years. Fluctuating in the range of 0.3871-0.9355, the market synchronicity ratio has a mean of 0.7225, which reveals a higher market consistency level, a rising trend in fluctuation but an increasing tendency in the degree of unbalanced regional development. Evolution results of market induction demonstrate that the evolution of China's consumer market has experienced four stages. The market induction has possessed a sustained growth trend since August 2010. Scenario analysis indicates that the key to effectively improve China's consumer market system is to solve the lagging issue of China's western region market on the basis of controlling and resolving of the existing risk.

  11. Consumer ethnocentrism in international services marketing

    NARCIS (Netherlands)

    Ruyter, de J.C.; Wetzels, M.G.M.; Birgelen, van M.

    1998-01-01

    Consumer ethnocentrism is a relatively new and unknown concept in marketing theory and practice. This concept, which has its roots in sociology, leads to a nationalistic evaluation of foreign products and services. In view of the growing internationalisation of services, consumer ethnocentrism may

  12. Consumer Activities and Reactions to Social Network Marketing

    OpenAIRE

    Bistra Vassileva

    2017-01-01

    The purpose of this paper is to understand consumer behavioural models with respect to their reactions to social network marketing. Theoretical background is focused on online and social network usage, motivations and behaviour. The research goal is to explore consumer reactions to the exposure of social network marketing based on the following criteria: level of brand engagement, word-of-mouth (WOM) referral behaviour, and purchase intentions. Consumers are investigated ...

  13. Consumer Market for Functional Foods in South Brazil

    Directory of Open Access Journals (Sweden)

    Marcia Dutra de Barcellos

    2011-12-01

    Full Text Available This study aims at investigating the consumer market for functional foods (FF in Porto Alegre, South Brazil. Functional food is any healthy food claimed to have a health-promoting or disease-preventing property beyond the basic function of supplying nutrients. Health has been named as the most significant trend and innovation driver in the global food and drinks market. Brazil is one of the leading countries in food production and consumption, and the market for functional foods have been growing 10% per year, three times more than the market for conventional foods. Although this food category is considered mature in some developed markets (such as in Japan, in the Nordic countries and in the U.S, it is still unknown for many consumers, especially those located in developing countries. On the other hand, functional foods has been attracting the attention of multinationals and local food industries in Brazil, since innovation can significantly impact on their competitive advantages. Therefore, in this study, first we are going to identify the availability of functional food products in the local retail market, through observation techniques. Our aim is to confront consumers’ needs with local food companies’ market supply. Secondly, we investigate consumers’ motivations, attitudes and intention to buy functional foods, since the market demands a better understanding of this trend. A survey with 450 consumers was conducted and provided quantitative insights. Results indicate that the market for functional foods in Rio Grande do Sul is incipient, but it is developing fast. There are few local functional food products in the market, but those are attractive to consumers and indicate promising opportunities. The survey shows that interviewed consumers presented positive attitudes towards functional foods and enough purchasing power to buy it. Dieticians, nutritionists and other health professionals have high credibility and could help inform

  14. INFLUENCE OF MARKETING COMMUNICATIVE STRATEGIES ON CONSUMER BEHAVIOUR: A CASE OF THE HIGH-TECHNOLOGY MARKET OF UKRAINE

    OpenAIRE

    Victoria Zhurylo; Olga Prygara

    2017-01-01

    The purpose of the study is to research consumer behaviour types and to develop marketing strategies of communicative influence on the consumer in the high-technology goods market. Methodology. Marketing research in Ukrainian market of high-tech goods is conducted to define motivations of the consumers and the peculiarities of their market behaviour. The profiles of target customers are developed and the typology of consumer behaviour is formed, based on the reasons of purchasing of high-tech...

  15. Children as consumers: advertising and marketing.

    Science.gov (United States)

    Calvert, Sandra L

    2008-01-01

    Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the discretionary income of children and their power to influence parent purchases have increased over time. Second, as the enormous increase in the number of available television channels has led to smaller audiences for each channel, digital interactive technologies have simultaneously opened new routes to narrow cast to children, thereby creating a growing media space just for children and children's products. Calvert explains that paid advertising to children primarily involves television spots that feature toys and food products, most of which are high in fat and sugar and low in nutritional value. Newer marketing approaches have led to online advertising and to so-called stealth marketing techniques, such as embedding products in the program content in films, online, and in video games. All these marketing strategies, says Calvert, make children younger than eight especially vulnerable because they lack the cognitive skills to understand the persuasive intent of television and online advertisements. The new stealth techniques can also undermine the consumer defenses even of older children and adolescents. Calvert explains that government regulations implemented by the Federal Communications Commission and the Federal Trade Commission provide some protection for children from advertising and marketing practices. Regulators exert more control over content on scarce television airwaves that belong to the public than over content on the more open online spaces. Overall, Calvert concludes, children live and grow up in a highly sophisticated marketing environment that influences their preferences and behaviors.

  16. Facilitating Consumer Learning in Insurance Markets

    DEFF Research Database (Denmark)

    Lagerlöf, Johan N. M.; Schottmüller, Christoph

    2018-01-01

    We model a monopoly insurance market where consumers can learn their accident risks at a cost c. We then ask: What are the welfare effects of a policy that reduces c? If c is sufficiently small (c consumer gathers information. For c ... and consumer benefit from a policy that reduces c further. For c > c*, marginally reducing c hurts the insurer and weakly benefits the consumer. Finally, a reduction in c that is “successful,” meaning that the consumer gathers information after the reduction but not before it, can hurt both parties....

  17. TYPES OF CONSUMER LOYALTY IN THE UKRAINIAN HIGH TECHNOLOGY PRODUCTS MARKET

    Directory of Open Access Journals (Sweden)

    V. Zhurylo

    2017-01-01

    Full Text Available The study addresses the problem of the formation of customer loyalty in the market of high-tech products. It examines existing approaches to defining the determinants that influence the formation of loyalty in the consumer market. On the basis of generalization of existing approaches it is proposed to divide the determinants of such groups: behavioral, perceptual, marketing and individual determinants of customers loyalty. Marketing research was conducted to identify the features of the market behavior of Ukrainian consumers of high-tech products. As the result, the main tends of consumers behavior, external and individual factors of actualization and influence on the consumers motivation were determined. Ukrainian consumers' loyalty was sorted depending on the reasons to buying high-tech products and consumer involvement in this process. Each type of market behavior of consumers corresponds to a certain type of consumer loyalty. Cognitive, agreement, demonstrative loyalty are formed in the case of high consumer involvement in the buying process. Active, perceptual loyalty and loyalty of convenience are observed in the case of low involvement.

  18. Industrial customer response to wholesale prices in the restructured Texas electricity market

    International Nuclear Information System (INIS)

    Zarnikau, J.

    2007-01-01

    This paper estimates the demand responsiveness of the 20 largest industrial energy consumers in the Houston area to wholesale price signals in the restructured Electric Reliability Council of Texas (ERCOT) market. Statistical analysis of their load patterns employing a Symmetric Generalized McFadden cost function model suggests that ERCOT achieved limited success in establishing a market that facilitates demand response from the largest industrial energy consumers in the Houston area to wholesale price signals in its second year of retail competition. The muted price response is at least partially because energy consumers who opt to offer their ''interruptibility'' to the market as an ancillary service are constrained in their ability to respond to wholesale energy prices. (author)

  19. Marketing analysis of a maternity service by a consumer.

    Science.gov (United States)

    Crowley-Murphy, M

    1996-07-01

    Marketing analysis is a means of identifying consumer satisfaction, thus providing a means of exploiting weaknesses in competitors. As part of a graduate midwifery programme a small study was undertaken analysing marketing activities used by one competitor provider of maternity care services. The Marketing mix, Ansoff matrix and Gap analysis were the marketing tools used. Recommendations to midwifery service providers suggest using market research to identify consumer expectations and explore areas of both satisfaction and dissatisfaction.

  20. Development Situation, Trend and Countermeasure of Consumer-level UAV Market in China

    Directory of Open Access Journals (Sweden)

    Kang Yu-Lei

    2017-01-01

    Full Text Available This paper is based on the status of Chinese consumer-level UAV(Unmanned Aerial Vehicle market. According to the main problems in Chinese consumer-level UAV market, the author analyses the trends of Chinese consumer-level UAV market. Then, the author put forward some suggestions to develop Chinese consumer-level UAV market. In 21st century, the research and development expenditure presents the explosive growth in Chinese consumer-level UAV market. From the year of 2012, DJI released their first consumer-level UAV product. Amazon, Facebook, Google and other companies have announced their entry into the UAV market. In 2016, Huawei also announced that it will enter the UAV market.

  1. Eyetracking and consumer decision research in marketing

    DEFF Research Database (Denmark)

    Oppewal, Harmen; Mueller Loose, Simone

    friendliness of eyetracking equipment. Eyetracking, or the monitoring of eye movements, is of interest because eye movements indicate where consumers focus their attention when searching for information and making their purchase decisions. There are several marketing academics in Australia/ NZ who have started......This session will concentrate on the use of eyetracking for studying consumer decision making research in marketing. Eyetracking has been applied in marketing since the early 90s but only more recently the use of this technology has started to increase, due to lower cost and greater user....... The present session will discuss issues and recent progress in eyetracking studies in relation to studies of consumer decision making, especially in relation to decision making as studied in discrete choice experiments. The session will facilitate the sharing of experiences and thereby help develop the level...

  2. Conjoining international marketing and relationship marketing: Exploring consumers' cross-border service relationships

    NARCIS (Netherlands)

    Nijssen, E.J.; van Herk, H.

    2009-01-01

    Research on international marketing constructs, such as consumer ethnocentrism and country-of-origin effects, typically focuses on consumers' initial evaluations of foreign products but ignores consumers' emerging cross-border exchange relationships with foreign service providers. The influence of

  3. Conjoining international marketing and relationship marketing : exploring consumers' cross-border service relationships

    NARCIS (Netherlands)

    Nijssen, E.J.; Herk, van H.

    2009-01-01

    Research on international marketing constructs, such as consumer ethnocentrism and country-of-origin effects, typically focuses on consumers' initial evaluations of foreign products but ignores consumers' emerging cross-border exchange relationships with foreign service providers. The influence of

  4. Identifying marketing communication media that are influential to consumers

    Directory of Open Access Journals (Sweden)

    Safura M. Kallier

    2016-11-01

    Full Text Available Marketing communication is essential for any business as it informs the consumer about the business and the products and services that it offers. The way in which the retailer decides to communicate with the customer is important as it can influence the consumer to purchase from the retailer. With the rapid increase in new communication mediums, retailers now have much more mediums at their disposal to communicate and interact with their customers. This study thus aimed to determine which mediums of marketing communication media is most influential for the consumer. Convenience sampling was used for this study and a self-administered web-based questionnaire was used to collect the data. The data was collected from available consumers in the Gauteng province of South Africa. The results indicated that consumers regard marketing communication mediums such as television, radio as influential and would react to marketing communication that included discounts and vouchers.

  5. The Impact of Ethno Marketing Activities on Consumer Buying Behavior in the Balkans: The Case of Kosovo

    Directory of Open Access Journals (Sweden)

    Dr.Sc. Jusuf Zeqiri

    2016-01-01

    Full Text Available Ethno marketing defines as marketing segmentation approach that groups consumers on the basis of ethnicity. Ethno marketing starts with recognizing the elements of culture as crucial and essential for driving contemporary marketing strategies. Ethno marketing is slowly gaining traction in marketing in multicultural environments, particularly in countries or regions inhabited by consumers from different ethnic backgrounds. This study aims to find whether such marketing activities based on cultural elements practice has any effect on consumers’ buying behavior in the Balkans.  It focuses on consumers in Kosova with the understanding that this is a preliminary exploratory study whose results will form basis for a large study on the Balkan region. The study used a structured questionnaire with the Likert Scale. One hundred, forty-eight responses were received and analyzed using the SPSS statistical software. The results of the analysis show that Albanian consumers in Kosova agree that ethno marketing is important and company marketing activities such as a company’s advertisement and promotion in the language of the ethnic is considered very important during consumers purchase decisions. Furthermore, results reveal that symbols, cultural elements as well as the information dissemination inside the stores and outside seem to be very important for consumers. On the basis of this study, a larger study that covers the different countries in the Balkan region to determine how consumers in the different countries in the region relate to ethno marketing is strongly recommended.

  6. A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN CONSUMER MARKETS: GRANDIOSITY/ REALITY?

    Directory of Open Access Journals (Sweden)

    Ashish GUPTA

    2010-01-01

    Full Text Available Relationship marketing (RM was conceived as an approach to industrial and service markets, and was considered inappropriate in other marketing contexts. Recently, however, the domain of RM has been extended to incorporate innovative applications in mass consumer markets. Much has changed in a few short years. Recent applications of RM in consumer markets have been facilitated by developments in direct and database marketing within an increasingly competitive and fragmented marketplace. This paper presents a critical review of the history of RM in consumer markets, and incorporates important conceptual, practical, empirical and popular contributions. A number of critical issues which remain unresolved are identified in the paper. These form the basis of ten research propositions which are crucial to justifying and advancing the domain extension into consumer markets.

  7. Increasing market share through consumer marketing: a case study in obstetrics.

    Science.gov (United States)

    Kingsley, V H

    1986-05-01

    Consumers are becoming ever more selective in their choice of health care providers. Hospitals that are aware of local preferences and how to reach and influence consumers will gain a competitive advantage. Outlined in this article are consumer marketing techniques that can be utilized for all product lines. The concept is applied here as a case study in obstetrics.

  8. Changing behaviour through business-nonprofit collaboration? Consumer responses to social alliances

    NARCIS (Netherlands)

    Vock, M.; van Dolen, W.; Kolk, A.

    2013-01-01

    Purpose - The purpose of this paper is to explore consumers' responses to social alliances, a specific type of corporate social marketing in which companies cooperate with non-profit organizations. This paper extends previous studies that suggested that a social marketing effort may be a

  9. How consumers pick a hotel strategic segmentation and target marketing

    CERN Document Server

    Winston, William

    2013-01-01

    Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you'll be prepared to offer services that meet the public's demands, and you'll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a s...

  10. The power to choose. Demand response in liberalized electricity markets

    International Nuclear Information System (INIS)

    2003-01-01

    Highly volatile electricity prices are becoming a more frequent and unwanted characteristic of modern electricity wholesale markets. But low demand elasticity, mainly the result of a lack of incentives and consumers' inability to control demand, means that consumer behaviour is not reflected in the cost of energy. This study analyses the impact of price-responsive demand and shows how pricing, policy and technology can be used to inform consumer behaviour and choice. Informed choice and market-based valuation of electricity supply will ensure liberalized markets are competitive, efficient, less volatile and able to provide long term security of supply. Significant benefits will occur even if only 5% of customers become responsive to price-incentives and information. And customers will respond to well designed programs, thereby developing a role in ensuring efficient price formulation for electricity. This study analyses the economic, efficiency and security benefits and identifies the changes in electricity tariffs and the network infrastructure needed to achieve greater demand response

  11. Family and Consumer Sciences Marketing Strategies

    Science.gov (United States)

    Clauss, Barbara A.

    2007-01-01

    Family and consumer sciences teachers agree-- word-of-mouth is a great way to market the programs, as peers are very influential in students' selection of electives in family and consumer sciences (FACS) education. However, teachers do not rely solely on their students to influence enrollments in their programs. In this article, the author…

  12. Marketing promotion in the consumer goods’ retail distribution process

    Directory of Open Access Journals (Sweden)

    S.Bălăşescu

    2013-06-01

    Full Text Available The fundamental characteristic of contemporary marketing is the total opening towards three major directions: consumer needs, organization needs and society’s needs. The continuous expansion of marketing has been accompanied by a process of differentiation and specialization. Differentiation has led to the so called “specific marketing”. In this paper, we aim to explain that in the retail companies, the concept of sales marketing can be distinguished as an independent marketing specialization. The main objectives for this paper are: the definition and delimitation of consumer goods’ sales marketing in the retail business and the sectoral approach of the marketing concept and its specific techniques for the retail activities.

  13. Determinants influencing consumer behaviour in organic food market

    Directory of Open Access Journals (Sweden)

    Monika Frýdlová

    2011-01-01

    Full Text Available This is a treatise of consumer behaviour in the Czech foods market, respectively, organic food market. This concerns comprehensive analysis of consumer behaviour, which places great emphasis on the motivating factors and barriers, which substantially influence the individual consumers when deciding between conventional foods and organic foods and are operationally broken down into a set of empirical indicators. The database comes from a questionnaire survey to ascertain the trends in the development of the consumption of conventional foods and organic foods including the shopping behaviour of the individual consumers. The results of the questionnaire survey were evaluated by analysis of the qualitative features and other sophisticated statistical methods were also used. Based on the results obtained, the influence of the individual factors on the decision-making behaviour of the consumers when purchasing foods. The main factors that influence consumer behaviour were considered to be the income of the consumers, price of the foods, attitudes that influence the purchase of foods.

  14. Sensitizing Black Adult and Youth Consumers to Targeted Food Marketing Tactics in Their Environments

    Directory of Open Access Journals (Sweden)

    Katherine Isselmann DiSantis

    2017-10-01

    Full Text Available Food marketing environments of Black American consumers are heavily affected by ethnically-targeted marketing of sugar sweetened beverages, fast foods, and other products that may contribute to caloric overconsumption. This qualitative study assessed Black consumers’ responses to targeted marketing. Black adults (2 mixed gender groups; total n = 30 and youth (2 gender specific groups; total n = 35 from two U.S. communities participated before and after a sensitization procedure—a critical practice used to understand social justice concerns. Pre-sensitization focus groups elicited responses to scenarios about various targeted marketing tactics. Participants were then given an informational booklet about targeted marketing to Black Americans, and all returned for the second (post-sensitization focus group one week later. Conventional qualitative content analysis of transcripts identified several salient themes: seeing the marketer’s perspective (“it’s about demand”; “consumers choose”, respect for community (“marketers are setting us up for failure”; “making wrong assumptions”, and food environments as a social justice issue (“no one is watching the door”; “I didn’t realize”. Effects of sensitization were reflected in participants’ stated reactions to the information in the booklet, and also in the relative occurrence of marketer-oriented themes and social justice-oriented themes, respectively, less and more after sensitization.

  15. Sensitizing Black Adult and Youth Consumers to Targeted Food Marketing Tactics in Their Environments

    Science.gov (United States)

    Isselmann DiSantis, Katherine; Kumanyika, Shiriki; Rohm Young, Deborah; Grier, Sonya A.; Lassiter, Vikki

    2017-01-01

    Food marketing environments of Black American consumers are heavily affected by ethnically-targeted marketing of sugar sweetened beverages, fast foods, and other products that may contribute to caloric overconsumption. This qualitative study assessed Black consumers’ responses to targeted marketing. Black adults (2 mixed gender groups; total n = 30) and youth (2 gender specific groups; total n = 35) from two U.S. communities participated before and after a sensitization procedure—a critical practice used to understand social justice concerns. Pre-sensitization focus groups elicited responses to scenarios about various targeted marketing tactics. Participants were then given an informational booklet about targeted marketing to Black Americans, and all returned for the second (post-sensitization) focus group one week later. Conventional qualitative content analysis of transcripts identified several salient themes: seeing the marketer’s perspective (“it’s about demand”; “consumers choose”), respect for community (“marketers are setting us up for failure”; “making wrong assumptions”), and food environments as a social justice issue (“no one is watching the door”; “I didn’t realize”). Effects of sensitization were reflected in participants’ stated reactions to the information in the booklet, and also in the relative occurrence of marketer-oriented themes and social justice-oriented themes, respectively, less and more after sensitization. PMID:29109377

  16. The influence of economic and marketing factors on market behaviour of young consumers

    Directory of Open Access Journals (Sweden)

    Joanna Kicińska

    2010-01-01

    Full Text Available Due to the high value of the market of young consumers in Poland, both children and the youth constitute a very attractive segment of consumers. A very high rate of them have their own money. This article aims at evaluation of influence of economic and marketing determinants on market choices of teenagers. The research shows that the determinants are of a crucial significance; the most important being the quality of goods and their prices. The most popular source of income for teenagers is the pocket money received from their parents. Young consumers use different ways of promotion and ways of sales support. Professional service and the possibility of the return of the product are the most appreciated assets of trading points.

  17. Motherhood, Marketization, and Consumer Vulnerability

    DEFF Research Database (Denmark)

    Davies, Andrea; Prothero, Andrea; Sørensen, Elin

    2010-01-01

    This article explores consumer vulnerability and the role of public policy by focusing on new mothers. Developing the consumer vulnerability model of Baker, Gentry, and Rittenburg, the authors consider how medical contexts, political and legal factors, economic resources, societal prescriptions...... a time of physical and psychological changes in mothers-to-be. This article illustrates that the extended market logic dominating contemporary mothering environments both contributes to and has the potential to exacerbate new mothers’ vulnerability, raising important challenges for public policy, both...

  18. Consumer behavior on the market with food

    Directory of Open Access Journals (Sweden)

    Jana Turčínková

    2006-01-01

    Full Text Available The paper deals with consumer behavior on the market with selected food products. It focuses on expenditures on food, development of prices and comparison of results among EU countries. When comparing the development of consumer prices and incomes in 1990–2003, it is obvious that the growth of income was lower then the total increase of consumer prices. There were not only changes in price levels, but also in the structure of consumer expenditures, where we can see growth of expenditures for housing and decline in share of expenditures for food. In the Czech Republic, there was a decrease in consumption of beef and pork meet, and increase in poultry consumption. The consumption of fish is significantly below the EU average. Consumption of butter, potatoes and sugar reaches the similar level as the EU average. The analysis of motives for changes in consumption of selected foodstuffs provides some insight in reasons for changes in consumption of bakery products and sweets, where it mostly is the healthy lifestyle (motive for whole-grain bakery product consumption and improved market offer and advertising (for sweets and durable bakery products. Changes in meat consumption are motivated by healthy lifestyle for poultry and fish and improved market offer and advertising for canned meat products and salamis. Advertising and improved market offer played an important role for changes in consumption of yoghurts and cheeses, healthy lifestyle caused changes of yoghurts and milk. In category of selected beverages, it were advertising and improved market offer the motives for change of consumption of tea, wine and mineral waters, while healthy lifestyle motivated the change of mineral water consumption.

  19. CONSUMER BEHAVIOUR FORMATION IN THE CUSTOMIZED SERVICE MARKETS: A CASE OF UKRAINE

    Directory of Open Access Journals (Sweden)

    Victoria Zhurylo

    2018-01-01

    Full Text Available Target setting. In modern conditions, in some markets for goods in mass demand, companies are increasingly beginning to introduce customization in marketing activities, which involves the implementation of marketing tools aimed at ensuring a wide differentiation of the trade offer, the establishment of direct communication with the target audience, which provides an opportunity to attract the consumer to the production of goods and to adjust product under its certain requirements. Uninvestigated parts of general matters defining. The study of the market behaviour of consumers is a branch of knowledge that is rapidly and dynamically developing and falls within the scope of scientific interests of a large number of scientists. The emphasis in existing studies of consumer market behaviour is made on the study of commodity markets. There are publications devoted to questions of consumer behaviour research in the service markets, but there are practically no publications on the study of behavioural patterns in service markets on an orderly basis. The purpose of the article is to study features of the market behaviour of consumers on the Ukrainian market of exclusive confectionery products to order. Methodology. The authors of the article conducted a marketing research on the motivation and behaviour of consumers on the Ukrainian market of exclusive confectionery products to order. The sample comprised 117 people, of which 71% of the respondents were women, 29% of respondents were men. The statement of basic materials. The main purchasing motives of the consumer who decides to order exclusive confectionery products are investigated and it is revealed that the ordered product is characterized by a high level of emotional consumer value. The description of the customer’s motivation field is presented and consumer risks, which influence the market behaviour of consumers of exclusive desserts, are viewed. According to the results of the study, such

  20. Consumer in-store response to irradiated papayas

    International Nuclear Information System (INIS)

    Bruhn, C.M.; Noell, J.W.

    1987-01-01

    In this study, purchase behavior of California consumers in response to irradiated papayas is described. The papayas were shipped from Hawaii and irradiated in California under a permit by the Animal and Plant Health Inspection Service and approved by the California Department of Food and Agriculture. Results show that the superior appearance of the irradiated fruit appealed to consumers and that two-thirds or more of the people queried indicated that they would buy irradiated produce. It is noted that this marketing took place in a supportive environment with no protestors present. Informational material was available

  1. Consumer Activities and Reactions to Social Network Marketing

    Directory of Open Access Journals (Sweden)

    Bistra Vassileva

    2017-06-01

    Full Text Available The purpose of this paper is to understand consumer behavioural models with respect to their reactions to social network marketing. Theoretical background is focused on online and social network usage, motivations and behaviour. The research goal is to explore consumer reactions to the exposure of social network marketing based on the following criteria: level of brand engagement, word-of-mouth (WOM referral behaviour, and purchase intentions. Consumers are investigated based on their attitudes toward social network marketing and basic socio-demographic covariates using data from a sample size of 700 Bulgarian respondents (age group 21–54 years, Internet users, urban inhabitants. Factor and cluster analyses are applied. It is found that consumers are willing to receive information about brands and companies through social networks. They like to talk in social networks about these brands and companies and to share information as well (factor 2, brand engagement. Internet users are willing to share information received through social network advertising (factor 1, wom referral behaviour but they would not buy a certain brand as a result of brand communication activities in social networks (factor 3, purchase intention. Several practical implications regarding marketing activities through social networks are drawn.

  2. Ethical Marketing Practices viewed through Consumer Spectacles

    Directory of Open Access Journals (Sweden)

    Pranav Kumar

    2016-06-01

    Full Text Available Purpose – The purpose of this paper is to describe the working of a demand and supply mechanism in an ethical scenario in the cosmetics market context. It principally aims to investigate the intentions of consumers to consider marketers’ commitment to ethics issues. Design/Methodology/Approach – Using a sample of urban female respondents from Malaysia, a consumer survey was carried out. PLS structural equation modeling was used to analyze the data. Findings and implications – The results show that the aspects of product fairness and price fairness are positively correlated to the attitudes of shoppers’ towards firms that resort to such practices. Additionally, shoppers’ attitudes and their perceived behavioral control further influence their intentions to consider a firm’s ethicality while anticipating a purchase. In terms of lifestyle aspects, the self-confidence and health consciousness of consumers do not moderate the relationship between attitude and intentions. As a whole, consumers offer hints that it is high time for marketers to start developing a sense of obligation to adhere to relevant ethical practices under vulnerable circumstances. Accordingly, it is suggested that managers offer products that are safe and pose the least risks, and that they set rational and justifiable prices. Limitation – This study has been limited to facial care products in Malaysia. Originality – This study addresses and operationalizes fairness aspects of products and their pricing from a consumer perspective through a rigorous review of the marketing and business ethics literature.

  3. A market without tension. Market monitor, development of the Dutch small-scale consumer market for electricity and natural gas. January 2006 - June 2006

    International Nuclear Information System (INIS)

    Van Liere, M.; Postema, B.; Te Velthuis, M.

    2006-11-01

    The energy market is liberalized since 1 July 2004. The Dutch government has liberalized the energy market to stimulate competition between suppliers and to offer the consumer freedom of choice of their own energy supplier. As energy suppliers must put continuous effort in acquiring and preserving customers, the customers may expect better quality and service at relatively lower prices. In a well-functioning energy market the customer will benefit from the liberalisation. DTe (Dutch Office of Energy Regulation) is the regulator of the energy sector and supervises the energy companies adhering to the rules of the energy markets, protecting customers where needed. Moreover, DTe also monitors the developments in the energy markets. In the market monitor private consumers market DTe reports on the operating of the consumer market, also called the private consumers market. [mk] [nl

  4. A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN CONSUMER MARKETS: GRANDIOSITY/ REALITY?

    OpenAIRE

    Ashish GUPTA

    2010-01-01

    Relationship marketing (RM) was conceived as an approach to industrial and service markets, and was considered inappropriate in other marketing contexts. Recently, however, the domain of RM has been extended to incorporate innovative applications in mass consumer markets. Much has changed in a few short years. Recent applications of RM in consumer markets have been facilitated by developments in direct and database marketing within an increasingly competitive and fragmented marketplace. This ...

  5. THE CORPORATE SOCIAL RESPONSIBILITY- AN IMPORTANT ASPECT FOR CONSUMERS

    Directory of Open Access Journals (Sweden)

    Victoria-Mihaela BRÎNZEA

    2014-06-01

    Full Text Available In the last period, expectations towards corporate social responsibility (CSR have been increasing, with people demanding businesses to behave in a socially responsible manner.One of the biggest challenges for marketers nowadays is about satisfying the consumers’ complex needs and the direction tacked by marketing toward social responsibility strengthens the conviction that CSR is no longer a related domain but is a domain that will be part of the future branding. Starting at the word of the managing director of Echo Research, who states that “companies have a tremendous opportunity to partner with enthusiastic global citizens to affect change, but they must understand the motives, perceptions and appropriate types of engagement from market to market”, this article aims to present some theoretically aspects and some findings of the researches demonstrating the importance given by the consumers to the corporate social responsibility.

  6. Marketing Research Merely Reflects The Needs And Wants of Consumers

    OpenAIRE

    Theodossiou George; Kourti Chrisa

    2007-01-01

    In the recent years, marketers have focused their attention on the consumer. The aim is the acquisition of comparative advantage in the market. They have succeeded to develop organizations oriented to the market, and departments that support the competition strategy for the satisfaction of the needs and the wants of the consumers. The golden rule of Marketing says that a product is not sold but answers to a need of the market. To reveal this need question of the following type must be answere...

  7. Consumer-purchasing Motives in Nigerian Cellular Phone Market ...

    African Journals Online (AJOL)

    Consumer-purchasing Motives in Nigerian Cellular Phone Market: An Empirical Investigation. ... Nigerian consumers to identify their motives for purchasing new mobile phones on one hand, and factors affecting operator choice on the other.

  8. Market monitor of the Dutch small-scale consumer market for electricity and natural gas. July 2006 - June 2007

    International Nuclear Information System (INIS)

    Van Liere, M.; Postema, B.; Te Velthuis, M.

    2009-01-01

    Every year the Dutch Competition Authority compiles a monitor report with the purpose of monitoring developments in the small consumers' markets for electricity and gas, identifying potential bottlenecks and providing recommendations for the enhancement of more efficient market power. This monitor report maps the market structure and market results of the small consumers' market. First, an overview is provided of a number of events that were in the news in the last year. Next chapters 1,2 and 3 (concentration, transparency and access thresholds) provide a description of the market structure in the small consumers' market. Chapters 4 up to and including 8 (prices, product range, services, switching and market confidence) address the market results [nl

  9. Consumer Behaviour in the Tourist Segmentation Process – a Marketing Research

    Directory of Open Access Journals (Sweden)

    Dumitrescu Luigi

    2015-04-01

    Full Text Available The study of consumer behaviour has become in recent decades increasingly important. Therefore, it is particularly important to understand what processes are acting in the black box of consumers of tourism services before taking any marketing decision. This paper presents a marketing research that aims to identify key dimensions of consumers of tourism services. The marketing research is based on online questionnaire sent by a representative sample shows a number of answers about consumers' purchasing intentions, the main influences on consumer attitudes, motives in choosing the holiday package, the main sources of information accessed in the process of choosing the tourism services, etc.

  10. Consumer benefits and solutions in open electricity markets

    International Nuclear Information System (INIS)

    Kapetanovic, T.

    2003-01-01

    Liberalization of electricity markets aims at fostering competitiveness of economy, reducing costs and improving quality. These goals introduce new opportunities and require adequate solutions for the position of consumers. Transparent pricing and tariffs, freedom to choose a supplier, a possibility to decide on preferred primary source, e.g. renewables, are some of the benefits. Security, reliability and quality of supply are a challenge in the unbundled environment, to be solved accordingly as well as the non-discrimination, access and connection to the grid. The paper presents consumer-related experiences in liberalized electricity markets, based on the developments in Austria since the full market opening on October 1, 2001. The issues covered include grid access, consumer switching, price and tariff developments. The concept of incentive and quality-regulation is mentioned briefly, concluding with security of supply issues and impacts of the European Union legislation.(author)

  11. Consumer Cost Differences for Traditional and Internet Markets.

    Science.gov (United States)

    Shaw, Michael J.; Strader, Troy J.

    1999-01-01

    Addresses research issues related to the economics of electronic, Internet-based markets. Discusses consumer cost-based differences for traditional and electronic markets; revenue implications for sellers and transaction intermediaries; and results of an empirical, survey-based study of an electronic market in the sports trading-card industry.…

  12. Neuromarketing: Understanding Customers' Subconscious Responses to Marketing

    OpenAIRE

    Jussi Numminen; Jarmo Heinonen; Mika Westerlund; Seppo Leminen; Lauri Palokangas; Jyrki Suomala

    2012-01-01

    This article presents neuromarketing as a way to detect brain activation during customer engagement. Neuromarketing is a field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. We established a Virtual Customer Journey model based on the consultative selling process to study customer engagement by using brain scans. Consultative selling suggests that a customer’s shopping experience is managed by the salesperson’s behaviour and...

  13. Consumer Online Search and New-Product Marketing

    Science.gov (United States)

    Kim, Ho

    2013-01-01

    This dissertation contains three essays that study the implications of online search activity for new-product marketing. Using the U.S. motion picture industry as a test case, the first essay examines the dynamic causal relationship between traditional media, consumers' media generation activity, media consumption activity, and market demand…

  14. Profiling the high frequency wine consumer by price segmentation in the US market

    Directory of Open Access Journals (Sweden)

    Liz Thach

    2015-06-01

    Full Text Available Heavy users of consumer products are important to marketers as a profitable target segment. This is equally true in the wine industry, but with the added precaution of encouraging responsible consumption. This study examines the attributes and behaviors of 681 high frequency (heavy-user wine consumers in the US, based on a price segmentation of High, Moderate, and Low Spenders. For this study, price segmentation was defined as the price typically paid for a bottle of wine for home consumption. Significant differences were discovered based on gender, age, income, wine involvement, shopping channel, ecommerce/social media usage and other key areas. Implications for marketing managers as well as areas of future research are described.

  15. Trends in Fashion Marketing and their influence to consumer buying decision

    OpenAIRE

    Votočková, Pavlína

    2017-01-01

    This master's thesis deals with Trends in Fashion Marketing and their influence to consumer buying decision. The aim of the thesis is to analyse consumer's attitude to fashion marketing and it's current trends: Fast Fashion, online shopping, co-branding and influence of social sites. The thesis is devided into a theoretical and a practical part. The theoretical part deals with consumer behavior, specification of current situation on the fashion market, locating of production and supply chain ...

  16. Marketing mix for consumer high technology products

    Directory of Open Access Journals (Sweden)

    Dovleac, L.

    2012-01-01

    Full Text Available This paper includes an analysis upon the variables of marketing mix for high technology products used for individual consumption. There are exposed the essential aspects related to marketing policies and strategies used by high technology companies for providing consumers the best solutions tailored to their needs. A special attention is given to the necessity for inclusion in the marketing mix of the fifth element – the assistance and informational support for customers.

  17. The Impact of Marketing Mix, Consumer's Characteristics, and Psychological Factors to Consumer's Purchase Intention on Brand “W” in Surabaya

    OpenAIRE

    Nugroho, Aristia Rosiani; Irena, Angela

    2017-01-01

    This research is conducted to find out the impact of marketing mix, customer's characteristics, and psychological factors toward consumers' purchase intention in cosmetic industry. The object of this research is Brand “W”, the biggest player in Halal cosmetic market in Asia Pacific. This research will focus on marketing activities conducted by Brand “W” to arouse consumers' purchase intention. However, unlike other researches, this research will not only use marketing theory, but also consume...

  18. Relationship of Corporate Social Responsibility with Consumer Buying Behavior: An Indian Perspective

    Directory of Open Access Journals (Sweden)

    Supran Kumar Sharma

    2013-12-01

    Full Text Available With the help of binary logistic regression model present attempt examines the impact of business organization’s Corporate Social Responsibility (CSR practices on buying behavior of the consumers. By taking the responses of 197 consumers in the Jammu and Kashmir province of India, the study highlights that how different dimensions of CSR practices and selected demographics of the organizations are significantly associated with the buying behavior of consumers. The study finds negative relationship between both legal responsibilities and environment friendly practices of companies with the consumer buying behavior. The results have implications for marketing practitioners and strategic management professionals who would like to use their organisation’s CSR practices as a tool to positively influence consumer behavior. Findings suggest that business organizations should be more transparent on their legal aspects and philanthropic activities.

  19. INFLUENCE OF MARKETING COMMUNICATIVE STRATEGIES ON CONSUMER BEHAVIOUR: A CASE OF THE HIGH-TECHNOLOGY MARKET OF UKRAINE

    Directory of Open Access Journals (Sweden)

    Victoria Zhurylo

    2017-11-01

    Full Text Available The purpose of the study is to research consumer behaviour types and to develop marketing strategies of communicative influence on the consumer in the high-technology goods market. Methodology. Marketing research in Ukrainian market of high-tech goods is conducted to define motivations of the consumers and the peculiarities of their market behaviour. The profiles of target customers are developed and the typology of consumer behaviour is formed, based on the reasons of purchasing of high-tech goods and on the level of consumer involvement in the purchasing process. Results showed that Highly Rational, Cautious, and Demonstrative behaviours can be observed in case of high consumer involvement in the buying process. Rationally-Confident, Comfortable, Adaptive behaviour can be observed in the case of low involvement. The peculiarities of communicative influence for each type of consumer behaviour in the market of high-tech goods are determined and the appropriate strategies of marketing communication are offered. Practical implementation. Strategies of communicative influence and communication sources depend on consumer behavioural types and the stage of the process of adopting innovations. In case of highly rational consumer behaviour, generic strategy, benefit strategy, and unique technical advantage strategies are recommended to be used as the main communicative strategies. Benefit strategy, unique technical advantage strategy, positioning strategy should be used in the case of rationally confident behaviour. The technology of intrusion, intimidation, positioning strategy, affective strategy, and resonance strategy should be used in the case of cautious consumer behaviour. Brand strategy should be used in the case of demonstrative consumer behaviour. The communicative strategies of product positioning and the strategy of resonance can be used in the case of comfortable consumer behaviour. Brand strategy is the main communicative strategy in the

  20. Perceived importance and responsibility for market-driven pig welfare: Literature review.

    Science.gov (United States)

    Thorslund, Cecilie A H; Aaslyng, Margit Dall; Lassen, Jesper

    2017-03-01

    This review explores barriers and opportunities for market-driven pig welfare in Europe. It finds, first, that consumers generally rank animal welfare as important, but they also rank it low relative to other societal problems. Second, consumers have a wide range of concerns about pig welfare, but they focus especially on naturalness. Third, pig welfare is seen as an important indicator of meat quality. Fourth, consumers tend to think that responsibility for pig welfare lies with several actors: farmers, governments and themselves. The paper concludes that there is an opportunity for the market-driven strategy to sell a narrative about naturalness supplemented with other attractive qualities (such as eating quality). It also emphasizes that pig welfare needs to be on the political/societal agenda permanently if it is to be viewed as an important issue by consumers and if consumers are to assume some sort of responsibility for it. Copyright © 2016 Elsevier Ltd. All rights reserved.

  1. Perceived importance and responsibility for market-driven pig welfare

    DEFF Research Database (Denmark)

    Thorslund, Cecilie Agnete H; Aaslyng, Margit Dall; Lassen, Jesper

    2017-01-01

    This review explores barriers and opportunities for market-driven pig welfare in Europe. It finds, first, that consumers generally rank animal welfare as important, but they also rank it low relative to other societal problems. Second, consumers have a wide range of concerns about pig welfare......, but they focus especially on naturalness. Third, pig welfare is seen as an important indicator of meat quality. Fourth, consumers tend to think that responsibility for pig welfare lies with several actors: farmers, governments and themselves. The paper concludes that there is an opportunity for the market......-driven strategy to sell a narrative about naturalness supplemented with other attractive qualities (such as eating quality). It also emphasizes that pig welfare needs to be on the political/societal agenda permanently if it is to be viewed as an important issue by consumers and if consumers are to assume some...

  2. Rhetorical Strategies of Consumer Activists: Reframing Market Offers to Promote Change

    Directory of Open Access Journals (Sweden)

    Daiane Scaraboto

    2013-10-01

    Full Text Available Consumer researchers have most frequently looked at the influence the marketplace has on consumers’ identity projects, while the reverse process – how consumers’ identity projects influence the marketplace and general culture – is an important issue that has received less attention. Aiming to contribute to the development of this literature, we conduct a qualitative netnographic investigation of the Fat Acceptance Movement, an online-based movement led by consumer-activists who attempt to change societal attitudes about people who are fat. Our main goal is, therefore, to investigate how consumer activists who congregate online, that is, cyberactivists, reframe market offers while attempting to promote market and cultural change. We identify several rhetorical strategies employed by online consumer activists in their quests to change themselves, other consumers, and the broader culture. Our findings advance consumer research on how consumers may mobilize resources to initiate and promote self-, market-, and cultural transformations.

  3. The retail market : a consumer perspective

    International Nuclear Information System (INIS)

    Girvan, J.

    2002-01-01

    A consumer's perspective of the Ontario open retail electricity market was presented. The author, who believes the retail market in Ontario is flawed, presents some key decisions that were made regarding open competition, that may have been done differently or which have helped the market move forward. It was noted that the 1996 report by the Macdonald Committee clearly recommended that retail competition should be phased in only after the wholesale market was in place. That report also cautioned about the risks of proceeding with an open retail market without being properly prepared. The Ontario government rejected the recommendations of the Macdonald Committee and chose to open both wholesale and retail markets at the same time. Another important decision by the Ontario Energy Board was to determine that Standard Supply Service customers would be billed on the basis of a spot price pass-through model. It was noted that the lack of understanding by consumers regarding the new market and the absence of a comprehensive education campaign gave retailers an opportunity to deceive some customers. Allowing retailing prior to the introduction of unbundled bills has also led to the current state of customer confusion. Although the government has now made communication efforts, it is believed that these efforts must be greater in assuring that local distribution companies are providing what is necessary to understand the new billing format. The government has introduced Bill 58, a new legislation that includes a Customer Bill of Rights. Although this is a good initiative, it does not help the thousands of people who were misled and locked into long-term contracts. It was recommended that immediate action must be taken in the retail sector to maintain customer confidence

  4. PROFILING THE WINE CONSUMER MARKET: CASE STUDIES ON USA AND ROMANIA

    Directory of Open Access Journals (Sweden)

    Ştefan MATEI

    2014-06-01

    Full Text Available A marketing-oriented winery is capable to understand the configuration of a marketing strategy and the implications and opportunities of its implementation in the activity they carry out. This know-how allows wineries to effectively compete with other wine producers in today’s quasi-saturated, complex and challenging wine market. A winery with such an orientation is also capable to attain its aspirations and objectives through a thorough understanding of customers’ needs and wants. Within this context the scope of this paper is being sketched: to look within the wide spectrum of wine consumers and shed light on the consumer market segmentation process in order to better understand the wine consumer behaviour, values, consumption patterns and profiles. The gathered intelligence will allow winemakers to produce the wines that the consumers actually want to drink.

  5. Which electricity market design to encourage the development of demand response?

    OpenAIRE

    Vincent Rious, Fabien Roques and Yannick Perez

    2012-01-01

    Demand response is a cornerstone problem in electricity markets under climate change constraint. Most liberalized electricity markets have a poor track record at encouraging the deployment of smart meters and the development of demand response. In Europe, different models are considered for demand response, from a development under a regulated regime to a development under competitive perspectives. In this paper, focusing on demand response and smart metering for mid-size and small consumers,...

  6. Marketing Animal-Friendly Products: Addressing the Consumer Social Dilemma with Reinforcement Positioning Strategies

    Science.gov (United States)

    Ingenbleek, Paul T.M.; van Trijp, Hans C.M.; van der Veen, Gerrita

    2017-01-01

    Simple Summary Modern production systems aimed at improving animal welfare are more costly than traditional systems. Animal-friendly products are therefore typically more expensive than mainstream products, which presents one of the main barriers to consumer animal-friendly product choice. To overcome this barrier, marketing strategies that associate animal welfare with different types of value, such as taste, healthiness or good feeling, may be useful. This article presents a theoretical framework with marketing strategies using various types of value, suitable for animal-friendly products to encourage consumers to buy animal-friendly instead of mainstream products. We also explain why some consumers, such as those with a rational or an intuitive thinking style, may be more sensitive to some strategies over others, giving directions to marketing managers on how to approach different types of consumers. Because the credibility of animal welfare claims is a critical issue in marketing animal-friendly products, we address this issue as well. Specifically, we propose that, to gain consumer trust, companies selling animal-friendly products need to take into account the impact of their overall strategy on the effectiveness of marketing strategies for individual products and that they may need to collaborate with relevant stakeholders, such as media or animal-interest organizations. Abstract This article presents a conceptual framework that aims to encourage consumer animal-friendly product choice by introducing positioning strategies for animal-friendly products. These strategies reinforce the animal welfare with different types of consumption values and can therefore reduce consumers’ social dilemma, which is a major barrier to animal-friendly consumer choices. The article suggests how animal-friendly products can use various types of consumption values (functional, sensory, emotional, social, epistemic and situational) to create an attractive position relative to

  7. Market response to the public display of energy performance rating at property sales

    DEFF Research Database (Denmark)

    Jensen, Ole Michael; Hansen, Anders Rhiger; Kragh, Jesper

    2016-01-01

    Energy labels have generally received positive response from consumers and have moved the market for white goods and cars in the direction of more energy-efficient products. On the real estate market, it was expected that an energy label, rating the energy performance of a property based on a nat......Energy labels have generally received positive response from consumers and have moved the market for white goods and cars in the direction of more energy-efficient products. On the real estate market, it was expected that an energy label, rating the energy performance of a property based...... on a national energy performance certificate (EPC) might receive similar response. However, in Denmark no response to the energy performance rating was observed for 15 years. This was a surprise considering that Denmark was the first country to implement an A to G rating of the energy performance of buildings...

  8. Consumer-generated versus marketer-generated websites in consumer decision making

    NARCIS (Netherlands)

    Bronner, F.; de Hoog, R.

    2010-01-01

    Internet users are encouraged to rate and review all kinds of services and products. These kinds of reviews are described as eWOM (electronic wordof- mouth). Our central question is ‘Are consumers using these reviews, and what is the role of eWOM as compared with commercial-marketer-generated

  9. Assessment of the condition of a consumer market: interactive research

    Directory of Open Access Journals (Sweden)

    Anastasiya Yevgenyevna Sudakova

    2014-09-01

    Full Text Available Results of an assessment of a condition of the consumer market are presented in the article on the basis of official statistics data. At the heart of an assessment, the method of the indicative analysis lies. The technique includes five modules: quality of consumer goods, works, services; food security, nonfood safety; safety of services; security of participants of the consumer market. Also results of interactive Internet research of the condition of the ultimate consumer are presented in the article, by means of the carried out research. Interactive research is presented by 3 blocks: the general block (allows to make the respondent’s portrait; the special block (allows to estimate the changes in price, quality and the range of consumer goods and services; the additional block (allows respondents to leave comments. On the basis of the conducted research, it is possible to draw a conclusion that the assessment of the state received on the basis of methodical tools, shows positive dynamics, nevertheless, the condition of the consumer market remains unsatisfactory that also is confirmed by results of interactive research. The recommendations, allowing to lower the rise in prices and increase the quality of consumer goods and services are presented in the article

  10. Corporate sports sponsorship: Exploring the relationships between consumer perception, consumer response and sponsor’s brand reputation – evidence from Malaysia

    OpenAIRE

    Hambali, A; Nguyen, B; Ismail, N; Syed Alwi, SF

    2016-01-01

    Corporate organisations view sponsorships, particularly in sporting events, as increasingly important in marketing, branding and reputation building. This chapter explores: (1) the relationship between a multidimensional measure of consumer perception of sports sponsorship, (2) consumers’ response towards sponsorships, and; (3) the reputation of sponsors among Malaysian consumers. A survey was undertaken to assess the general view of sponsorships from the local sponsorship audiences. Findings...

  11. Identifying consumer segments in health services markets: an application of conjoint and cluster analyses to the ambulatory care pharmacy market.

    Science.gov (United States)

    Carrol, N V; Gagon, J P

    1983-01-01

    Because of increasing competition, it is becoming more important that health care providers pursue consumer-based market segmentation strategies. This paper presents a methodology for identifying and describing consumer segments in health service markets, and demonstrates the use of the methodology by presenting a study of consumer segments in the ambulatory care pharmacy market.

  12. Consumer Attitudes Toward Animal Welfare-Friendly Products and Willingness to Pay: Exploration of Mexican Market Segments.

    Science.gov (United States)

    Miranda-de la Lama, Genaro C; Estévez-Moreno, Laura X; Villarroel, Morris; Rayas-Amor, Adolfo A; María, Gustavo A; Sepúlveda, Wilmer S

    2018-04-03

    The study aim was to identify consumer segmentation based on nonhuman animal welfare (AW) attitudes and their relationship with demographic features and willingness to pay (WTP) for welfare-friendly products (WFP) in Mexico. Personal interviews were conducted with 843 Mexican consumers who stated they purchased most of the animal products in their home. Respondents were selected using a quota sampling method with age, gender, education, and origin as quota control variables. The multivariate analysis suggested there were three clusters or consumer profiles labeled "skeptical," "concerned," and "ethical," which helped explain the association between AW attitudes, some demographic variables, and WTP for WFP. This study is one of the first to address consumer profiling in Latin America, and the findings could have implications for the commercialization of WFP. Hence, customers should receive information to consider welfare innovations when deciding to purchase animal products. The growth of the WFP food market establishes an element of a far more multifaceted phenomenon of sustainable consumption and support of a new paradigm called responsible marketing in emerging markets such as Mexico.

  13. Technological Innovations and Consumer Needs: An Analysis of Mobile Communications Market

    Directory of Open Access Journals (Sweden)

    Norlia Ahmad

    2011-12-01

    Full Text Available This study combines insights from market diffusion and consumer research to provide an inte-grated framework of mobile communications market in Japan. We base our analysis on data from company interview, focus group discussion and industry reports. Our findings indicate that technology push dominates in the early introduction and consumer needs pull in the maturing stage. Three implications for the marketing area are; first, user needs for mobile communications have evolved from basic mobility and functionality to include aesthetic and experiential benefits, second, innovations of product capabilities co-evolve with user needs, and lead to increases in mobile usage and product-user attachments, and third, in a saturated market, mobile consumption is premised on the utilitarian and hedonic values as perceived by the users. As mobile phone is a universal product, analysis of a saturated market such as Japan provides a deeper understanding of the evolution of technology and consumer in other markets.

  14. Social Corporate Responsibility regarding Household Consumer Satisfaction with the Electric Power Supply Services

    Directory of Open Access Journals (Sweden)

    Maria-Ana Georgescu

    2014-02-01

    Full Text Available The issue of the practical manifestation of corporate social responsibility towards consumers is highly important to the socio-economic reality in Romania. The present paper is the result of an investigation carried out in this field and it is distinguished by two aspects. The first aspect is its target audience used for research - household consumers of electricity, who can be called "vulnerable", captive consumers. The second aspect is the specificity of the electricity market. The aim of the research was to study the relationship between corporate social responsibility, instantiated by the quality of services provided by S.C. Electrica S.A. – Electrica Distribution and Supply South Transylvania and the consumers' loyalty towards the company, in case other electricity suppliers emerge. A subsidiary aspect was the generation of a database having an impact on customer retention. We have carried out some quantitative research, based on the survey method, having a sample of 521 household consumers from the Mures County. The study we carried out proves that consumer satisfaction, their degree of satisfaction under different aspects, is a way of gaining their trust on this particular market. Those consumers with a higher degree of trust in the company are more loyal. This will result in reducing migration to another electricity supplier, in the future, when all household consumers become eligible.

  15. Socioeconomic influences on the effects of a genetic testing direct-to-consumer marketing campaign.

    Science.gov (United States)

    Bowen, D J; Harris, J; Jorgensen, C M; Myers, M F; Kuniyuki, A

    2010-01-01

    Direct-to-consumer marketing of genetic tests is beginning to appear in select markets, and little independent evaluation has been conducted on the effects of this marketing on consumer attitudes or behavior. The purpose of this paper is to identify the effects of socioeconomic status on women's reactions to such a campaign, including knowledge of the test, perceptions of personal risk, communications with others about the test, and interest in pursuing the test. The only United States provider of genetic testing for breast and ovarian cancer susceptibility (BRCA1/2 testing) conducted a pilot marketing campaign that targeted women aged 25-54 and their health care providers in 2 cities, Atlanta, Ga., and Denver, Colo. The design for the evaluation was a post campaign consumer survey, based on a cross-sectional stratified random sample of women in the 2 intervention sites and 2 comparison sites. The campaign had no differential impact by socioeconomic status. However, there was a consistent relationship between socioeconomic status and several outcome variables, including knowledge of the test, beliefs about the test, and desire to know about genetic risk. These data indicate that socioeconomic status may play a role in uptake of genetic services, regardless of response to a media campaign. Copyright 2009 S. Karger AG, Basel.

  16. Applying social marketing in health care: communicating evidence to change consumer behavior.

    Science.gov (United States)

    Evans, W Douglas; McCormack, Lauren

    2008-01-01

    Social marketing uses commercial marketing strategies to change individual and organizational behavior and policies. It has been effective on a population level across a wide range of public health and health care domains. There is limited evidence of the effectiveness of social marketing in changing health care consumer behavior through its impact on patient-provider interaction or provider behavior. Social marketers need to identify translatable strategies (e.g., competition analysis, branding, and tailored messages) that can be applied to health care provider and consumer behavior. Three case studies from social marketing illustrate potential strategies to change provider and consumer behavior. Countermarketing is a rapidly growing social marketing strategy that has been effective in tobacco control and may be effective in countering pharmaceutical marketing using specific message strategies. Informed decision making is a useful strategy when there is medical uncertainty, such as in prostate cancer screening and treatment. Pharmaceutical industry marketing practices offer valuable lessons for developing competing messages to reach providers and consumers. Social marketing is an effective population-based behavior change strategy that can be applied in individual clinical settings and as a complement to reinforce messages communicated on a population level. There is a need for more research on message strategies that work in health care and population-level effectiveness studies.

  17. The market and consumer welfare effects of mid-level ethanol blends in the US fuel market

    International Nuclear Information System (INIS)

    Gallagher, Paul W.; Sleper, Daniel

    2016-01-01

    This study examines the prospect that a consumer-driven market could eventually replace the myriad regulations and demand quotas in the US ethanol and gasoline fuel market. Given efficient households that minimize the cost of operating automobiles, recent vehicle technology that improves blended fuel substitution, and typical market conditions of the last five years, blended fuels with 20% ethanol concentration could occupy a volume of 82.2 billion gallons in a 138.3 billion gallon gasoline market. The consumer welfare gain associated with blended fuel is $15.9 billion annually for US consumers, or about $1000 over the life of a vehicle. The ethanol demand associated with a voluntary blended fuel market is 16.4 BGY, slightly more than the conventional component of the Renewable Fuels Standard. It is time to replace the corn RFS with a free market. But an active competition policy in the fuel marketing system may also be required. Intervention for the impending Biomass Ethanol Industry, such as a subsidy or an exemption a carbon tax, may also be in order. - Highlights: • Competiveness of 20% ethanol blends replacing gasoline is examined. • Households can reduce costs by $1000 over vehicle life with ethanol blend. • Blended fuel could gain a 60% share in a voluntary US gasoline market. • US ethanol supply in a voluntary market would match current mandated output.

  18. Market Analysis and Consumer Impacts Source Document. Part III. Consumer Behavior and Attitudes Toward Fuel Efficient Vehicles

    Science.gov (United States)

    1980-12-01

    This source document on motor vehicle market analysis and consumer impacts consists of three parts. Part III consists of studies and reviews on: consumer awareness of fuel efficiency issues; consumer acceptance of fuel efficient vehicles; car size ch...

  19. The Model of Integrated Marketing Communication: Who has the Role to Influence Consumer Behaviour

    Directory of Open Access Journals (Sweden)

    Olimpia Elena Mihaela Oancea

    2015-02-01

    Full Text Available The purpose of this paper is proposes a theoretical framework to investigate the models of integrated marketing communication that can influence the consumer behaviour, and the development a model of integrated marketing communication. The research goals aim the following aspects: (a The analyze of the IMC concept; (b Identifying and analyzing the main models of integrated marketing communication that can influence the consumer behaviour; (c Identifying the variables that will be included in the conceptual model of integrated marketing communication proposed. A review of the integrated marketing communication literature show the fact that were developed a series models of integrated marketing communication which has the role to influence the consumer buying behavior, but these not capture the correlation between the following factors: sociological variables, external stimuli, integrated marketing communication and consumer behavior. The method used was the secondary research in order to fulfill the research objectives established. The major result of this paper consists in proposing of a new conceptual model of integrated marketing communication that captures the correlation between external stimuli - sociological variables - integrated marketing communication - consumer behavior.

  20. CONSUMER BEHAVIOR ON THE FRUITS AND VEGETABLES MARKET

    Directory of Open Access Journals (Sweden)

    Istudor Nicolae

    2011-12-01

    Full Text Available In the past years the intensification of competition has changed the way in which companies communicate with their customers. The main challenge doesn’t represent anymore to create good products but also to be able to sell them. The best marketing strategy of a company can be best developed if the needs and the behavior of the consumer are known. In this paper there are analyzed the results of a research about the behavior of consumer towards fruits and vegetables. The research was done in the period December 2010 – February 2011 on 146 respondents regarding the buying behavior of consumers at retailers. The focus in the research is put on the cognitive and emotional reactions consumers have when they make the buying decision and consisted out of an observation and a survey. In this article there are presented both aspects regarding the observed behavior towards fruits and vegetables and the motives which led to this behavior. Depending on these results, there are presented the implications of this behavior on the marketing strategy of a company.

  1. [Peculiarity of consumer preference shaping in pharmaceutical market in azerbaijan].

    Science.gov (United States)

    Mansurova, L

    2011-01-01

    Pharmaceutical market researches in terms of consumer behavior are topical in current social-economical conditions. Thereby the goal of these researches is studying of particular properties of consumer behavior on the drug market and identifying of factors affect on its formation. The method of questioning was used. The questionnaire has been completed from the point of view of possibilities and interests of common consumer. One part of questions was concerned to demographical and personal characteristics of customers. For the analysis of consumer behavior have been used parameters such as frequency of visits to definite pharmacy, attraction of pharmacy, types of purchases. The survey had been determined the basic factors of pharmacy visitors' consumer behavior. According to the consumers opinion the main criteria of choice of pharmacy were professional knowledge and experience of pharmacy's workers. Some of economical factors, such as affordability and etc. have been analyzed.

  2. An empirical study on consumer intention to participate in mobile marketing in China

    OpenAIRE

    Junhong He; Depeng Zhang; Yixia Mao

    2013-01-01

    Mobile marketing is a kind of marketing activities through personal mobile devices. In recent years, mobile marketing is widely carried out in China. However, many enterprises which carried out mobile marketing did not achieve the desired effects. One of the reasons is that consumers? intention to participate in mobile marketing is not high. The article constructed the model of factors influencing consumers? intention to participate in mobile marketing on the basis of literature research. The...

  3. Consumer responses to ethnic targeted marketing

    NARCIS (Netherlands)

    A.-S.I.A. Lenoir (Anne-Sophie); S. Puntoni (Stefano)

    2014-01-01

    markdownabstract__Abstract__ Marketing is impacted more than ever by demographic change, to the extent that practitioners targeting ethnic groups should re-think their approach depending upon the strength with which different generations identify with their cultural heritage.

  4. Consumer segmentation based on the level of environmental responsibility

    Directory of Open Access Journals (Sweden)

    Marija Ham

    2009-12-01

    Full Text Available Doubtless, there is an environmentally responsible segment of consumers in the market. However, with an increasing number of suppliers entering the green market, it is no longer sufficient to be aware of this fact. What is needed now are complex strategies of segmentation, targeting and positioning. The aim of this paper was to provide a theoretical framework for understanding the key concepts related to the green consumer segment and to help create a clearer picture of Croatia’s green consumers by gathering secondary data from the available literature, previous research and primary data from own research. Primary research was conducted by means of a structured questionnaire on a sample of 552 respondents. The questionnaire was divided into three parts, each measuring, respectively, attitudes, knowledge and activities undertaken. After the segmentation (three segments: green, neutral and brown consumers, a chi-square test was used in an attempt to prove statistically significant differences when comparing the given segment structure with the respondents’ demographic characteristics. The results of this research describe the average green consumer in the Republic of Croatia as a person who is 55 and older, with higher or university education, who is married, who responds to the advertising claims about eco-friendliness of products and is influenced by those claims, who occasionally or frequently makes purchasing decisions and shows readiness to pay a 20 percent mark-up for an environmentally friendly product.

  5. Self-perceived Age and Attitudes Toward Marketing of Older Consumers in China

    Science.gov (United States)

    Ying, Bin

    2010-01-01

    Understanding consumer psychological characteristics and their impact on consumer behavior is an important foundation for business marketing strategies. Self-perceived age has a great impact on older consumers’ behavior. This article defines the gray market in China, investigates the factors that affect the differences between older consumers’ self-perceived age and life age, and analyzes the influence of self-perceived age on older Chinese consumers’ behavior. In this study, 1,120 older consumers were randomly selected from six cities in China. Findings show that over half of the respondents feel younger than their actual life age. Related marketing strategies are discussed. PMID:20835378

  6. Consumer acceptance, market test and market development of irradiated rice, dehydrated vegetables and spices

    International Nuclear Information System (INIS)

    Shi Peixin; Lin Yin

    2001-01-01

    Establishment of irradiation processing parameters, a quality assurance system, consumer acceptance, market test and market development of irradiated rice, dehydrated vegetables and spices were the activities carried out in this project by the Chinese Agricultural Irradiation Center. The results of the studies showed that the process dose for rice was 0.2-0.5 kGy when the non-uniformity was lower than 2.5, dose range for dehydrated vegetables was 5-7 kGy, dose for spices was 7-8 kGy. The system for quality assurance was established. The processing standards for several irradiated food items were set up. Market test showed that more than 70-80% of consumers accepted irradiated food. Industrial companies also accepted irradiated dehydrated vegetables and spices. The latter were successfully introduced to the markets and successful commercialization of irradiated garlic was followed. The economic benefit of operating the Chinese Agricultural Irradiation Center was analyzed and found attractive, especially for low dose irradiation of foods in sufficient supply. (author)

  7. Consumer acceptance, market test and market development of irradiated rice, dehydrated vegetables and spices

    Energy Technology Data Exchange (ETDEWEB)

    Peixin, Shi; Yin, Lin [Chinese Agricultural Irradiation Center, Institute for Application of Atomic Energy, Chinese Academy of Agricultural Sciences, Beijing (China)

    2001-05-01

    Establishment of irradiation processing parameters, a quality assurance system, consumer acceptance, market test and market development of irradiated rice, dehydrated vegetables and spices were the activities carried out in this project by the Chinese Agricultural Irradiation Center. The results of the studies showed that the process dose for rice was 0.2-0.5 kGy when the non-uniformity was lower than 2.5, dose range for dehydrated vegetables was 5-7 kGy, dose for spices was 7-8 kGy. The system for quality assurance was established. The processing standards for several irradiated food items were set up. Market test showed that more than 70-80% of consumers accepted irradiated food. Industrial companies also accepted irradiated dehydrated vegetables and spices. The latter were successfully introduced to the markets and successful commercialization of irradiated garlic was followed. The economic benefit of operating the Chinese Agricultural Irradiation Center was analyzed and found attractive, especially for low dose irradiation of foods in sufficient supply. (author)

  8. Theoretical aspects of marketing management of consumer behavior

    Directory of Open Access Journals (Sweden)

    Danilenko Evgen

    2015-11-01

    Full Text Available The essence of consumer behavior finds expression in the actions of people under the influence of environmental factors and internal psychological or physical needs that arise in the process of life and socialization and are accompanied by information search, selection, acquisition, use of goods or services and getting rid of them. The article presents a synthesis of current theoretical terminology provisions on identification and definition of the nature of consumer behavior, allowing to improve conceptual and categorical apparatus by determining definitions of "marketing management", "consumer behavior".

  9. Modelling of demand response and market power

    International Nuclear Information System (INIS)

    Kristoffersen, B.B.; Donslund, B.; Boerre Eriksen, P.

    2004-01-01

    Demand-side flexibility and demand response to high prices are prerequisites for the proper functioning of the Nordic power market. If the consumers are unwilling to respond to high prices, the market may fail the clearing, and this may result in unwanted forced demand disconnections. Being the TSO of Western Denmark, Eltra is responsible of both security of supply and the design of the power market within its area. On this basis, Eltra has developed a new mathematical model tool for analysing the Nordic wholesale market. The model is named MARS (MARket Simulation). The model is able to handle hydropower and thermal production, nuclear power and wind power. Production, demand and exchanges modelled on an hourly basis are new important features of the model. The model uses the same principles as Nord Pool (The Nordic Power Exchange), including the division of the Nordic countries into price areas. On the demand side, price elasticity is taken into account and described by a Cobb-Douglas function. Apart from simulating perfect competition markets, particular attention has been given to modelling imperfect market conditions, i.e. exercise of market power on the supply side. Market power is simulated by using game theory, including the Nash equilibrium concept. The paper gives a short description of the MARS model. Besides, focus is on the application of the model in order to illustrate the importance of demand response in the Nordic market. Simulations with different values of demand elasticity are compared. Calculations are carried out for perfect competition and for the situation in which market power is exercised by the large power producers in the Nordic countries (oligopoly). (au)

  10. Assuring consumer information and protection in the solar market: need, status, strategy

    Energy Technology Data Exchange (ETDEWEB)

    1981-10-01

    In this report the Consumer Energy Council has examined a number of basic issues affecting consumer assurance in the solar market. A general framework has been established to specify the role of consumer assurance as it relates both to government activity and a new consumer product industry. The available empirical evidence has been reviewed to identify the actual needs for consumer assurance in the solar market. By synthesizing the work of the SOLCAN Planning Project participants we have identified both the general thrust of existing consumer assurance mechanisms in the states and the direction that efforts to improve and expand those mechanisms are likely to take. Finally, several brief recommendations for combining the pieces of consumer assurance into an effective overall framework have been put forward.

  11. Consumer Understanding of Nutrition Marketing Terms: A Pilot Study

    Science.gov (United States)

    Haroldson, Amber; Yen, Chih-Lun

    2016-01-01

    The purpose of this pilot study was to examine the validity of a questionnaire developed to assess adult consumer understanding of nutrition marketing terms and the resulting impact on consumer behavior. Participants (n = 40) completed an electronic questionnaire. Efforts to establish validity and reliability suggest that the questionnaire is a…

  12. Consumer attitudes toward healthcare marketing practices: a comparison of hospitals vs. physicians.

    Science.gov (United States)

    Lim, J S; Zallocco, R

    1997-01-01

    This study investigates consumer attitudes toward the use of marketing practices by the health care industry. The survey results show significant differences in consumers' attitude toward the use and effects of various marketing practices by the two types of provider (hospital and physician). Theoretical and empirical implications are discussed.

  13. Marketing of menthol cigarettes and consumer perceptions: a review of tobacco industry documents.

    Science.gov (United States)

    Anderson, Stacey J

    2011-05-01

    To examine tobacco industry marketing of menthol cigarettes and to determine what the tobacco industry knew about consumer perceptions of menthol. A snowball sampling design was used to systematically search the Legacy Tobacco Documents Library (LTDL) (http://legacy.library.ucsf.edu) between 28 February and 27 April 2010. Of the approximately 11 million documents available in the LTDL, the iterative searches returned tens of thousands of results from the major US tobacco companies and affiliated organisations. A collection of 953 documents from the 1930s to the first decade of the 21st century relevant to 1 or more of the research questions were qualitatively analysed, as follows: (1) are/were menthol cigarettes marketed with health reassurance messages? (2) What other messages come from menthol cigarette advertising? (3) How do smokers view menthol cigarettes? (4) Were menthol cigarettes marketed to specific populations? Menthol cigarettes were marketed as, and are perceived by consumers to be, healthier than non-menthol cigarettes. Menthol cigarettes are also marketed to specific social and demographic groups, including African-Americans, young people and women, and are perceived by consumers to signal social group belonging. The tobacco industry knew consumers perceived menthol as healthier than non-menthol cigarettes, and this was the intent behind marketing. Marketing emphasising menthol attracts consumers who may not otherwise progress to regular smoking, including young, inexperienced users and those who find 'regular' cigarettes undesirable. Such marketing may also appeal to health-concerned smokers who might otherwise quit.

  14. Pengaruh Green Marketing Hotel Terhadap Green Consumer Behavior

    OpenAIRE

    Yo Fernandez, Eunike Christe; Tjoanda, Evelyn

    2017-01-01

    Penelitian ini dilakukan untuk mengetahui pengaruh dari green marketing hotel terhadap green consumer behavior. Green marketing memiliki 3 dimensi, yaitu green product, green price, dan green promotion. Penelitian ini melibatkan 272 responden masyarakat Surabaya dan menggunakan metode regresi linear berganda. Hasil penelitian menunjukkan bahwa green product dan green price berpengaruh secara positif dan signifikan sedangkan green promotion berpengaruh namun tidak signifikan terhadap green con...

  15. Should Marketers Try to Change Consumers Unfavourable Attitude for their Product into Favourable?

    OpenAIRE

    Sunday O. E. Ewah; Patrick M. Igbaji; Christian I. Umeh

    2014-01-01

    This is an empirical study of the interplay between consumers' attitude toward marketers’ products and marketers; wish to elicit favourable buying behaviour from the consumer. According to the study the process of this transformation of consumer’s attitude is not quite easy. The marketers have to put their acts together by producing products to match consumers attitude or build a gradual change that will result to favourable buying decision from the consumer.

  16. On transparency and trust. Market monitor, development of the Dutch small-scale consumer market for electricity and natural gas. July 2006 - June 2007

    International Nuclear Information System (INIS)

    Van Liere, M.; Postema, B.; Te Velthuis, M.

    2007-10-01

    The energy market is liberalized since 1 July 2004. The Dutch government has liberalized the energy market to stimulate competition between suppliers and to offer the consumer freedom of choice of their own energy supplier. As energy suppliers must put continuous effort in acquiring and preserving customers, the customers may expect better quality and service at relatively lower prices. In a well-functioning energy market the customer will benefit from the liberalisation. DTe (Dutch Office of Energy Regulation) is the regulator of the energy sector and supervises the energy companies adhering to the rules of the energy markets, protecting customers where needed. Moreover, DTe also monitors the developments in the energy markets. In the market monitor private consumers market DTe reports on the operating of the consumer market, also called the private consumers market. [mk] [nl

  17. Consumer cost effectiveness of CO2 mitigation policies in restructured electricity markets

    International Nuclear Information System (INIS)

    Moore, Jared; Apt, Jay

    2014-01-01

    We examine the cost of carbon dioxide mitigation to consumers in restructured USA markets under two policy instruments, a carbon price and a renewable portfolio standard (RPS). To estimate the effect of policies on market clearing prices, we constructed hourly economic dispatch models of the generators in PJM and in ERCOT. We find that the cost effectiveness of policies for consumers is strongly dependent on the price of natural gas and on the characteristics of the generators in the dispatch stack. If gas prices are low (∼$4/MMBTU), a technology-agnostic, rational consumer seeking to minimize costs would prefer a carbon price over an RPS in both regions. Expensive gas (∼$7/MMBTU) requires a high carbon price to induce fuel switching and this leads to wealth transfers from consumers to low carbon producers. The RPS may be more cost effective for consumers because the added energy supply lowers market clearing prices and reduces CO 2 emissions. We find that both policies have consequences in capacity markets and that the RPS can be more cost effective than a carbon price under certain circumstances: continued excess supply of capacity, retention of nuclear generators, and high natural gas prices. (letter)

  18. Energy Report. State of the art in the market for consumers. First six months of 2011

    International Nuclear Information System (INIS)

    2011-09-01

    Based on a number of key indicators, the market outcomes and market structure of the consumer market for energy are mapped, including the behavior of consumers. This report is limited to displaying a number of figures and facts, relating to the demand for products, prices, concentrations, switching, satisfaction and confidence of consumers in the energy market and information from ConsuWijzer, a Dutch governmental consumer protection organization. [nl

  19. Proceedings of the 12. forum: Croatian Energy Day: Energy consumers in open market conditions

    International Nuclear Information System (INIS)

    Granic, G.; Jelavic, B.

    2003-01-01

    The theme of the 12. Forum: Energy Day in Croatia is energy sector liberalisation and the new position of the consumers, changing rapidly and acquiring a completely new perspective. By means of market opening of various energy forms the consumer gains right to choose the energy supplier, quite a radical change in relation to the former, monopolistic relationship. This means that the consumer becomes the centre of attention, as has already been achieved at the mobile phone market. Within new market environment, the consumer becomes product buyer, buyer of the product in principle bearing market characteristics as any other product. However, energy markets reveal numerous peculiarities, distinguishing them from the markets of goods and services, as we have known them for centuries, which function according to well-known market conditions. While part of the energy sector will permanently remain a natural monopoly (transmission / transportation and distribution networks), the opening of the considered market requires information science development, which means it is necessary to apply advanced technology for e.g. measuring devices, etc. In view of such market circumstances it is essential to define the quality of the product including supply stability, voltage quality or agility in responding to customer complaints. On the other hand, these factors cannot be adjusted to each individual consumer-buyer at the moment or at least not ones. The position of the customers-buyers has been solved differently in various countries. The aim of this Forum is to put forward and explain experience and solutions connected to the new customer-buyer role in market circumstances. It is our wish that the participants discuss problems connected to the consumer-buyer position under the following aspects: Present status of market opening for various energy forms in the countries of the EU and in the transition countries; technical preconditions for energy market opening such as information

  20. The Stock Market Fluctuations and Consumer Behaviour in Nigeria ...

    African Journals Online (AJOL)

    The stock market is a common feature of a modern economy as it promotes the growth and development of the economy. This paper examines the likely influence of recent stock market fluctuations on consumer behavior and the economy, focusing on wealth effects and consumption. After reviewing the relevant theoretical ...

  1. Reaching consumers: How the tobacco industry uses email marketing.

    Science.gov (United States)

    Brock, Betsy; Carlson, Samantha C; Moilanen, Molly; Schillo, Barbara A

    2016-12-01

    Tobacco companies are restricted from engaging in many traditional forms of marketing. Direct marketing is one way tobacco companies can reach consumers while complying with regulation and avoiding negative public perception. There is little research on this type of opt-in marketing, which includes mail marketing, email marketing, web marketing, and mobile marketing, and its impact is not well understood. This study examined 6990 tobacco company emails received by individuals living in the state of Minnesota, US between January 2010 and May 2015 to determine email frequency by brand. These emails were gathered as part of ongoing surveillance of tobacco industry direct marketing. A subset of these emails received between October 2014 and May 2015 (n = 1646) were content analyzed to identify the purpose of the email communication along with type of product promoted. Tobacco companies use email to communicate with consumers on a regular basis. This communication was observed to be as frequent as nine times per month. Emails are most commonly used to promote contests (54.1%), content on tobacco company websites (39.1%), and tobacco coupons (15.7%). Email promotion of menthol-flavored tobacco products was common and was associated with promotion of coupons. Emails promoting menthol had a 1.9 times higher prevalence of also promoting coupons (95% CI: 1.52-2.37). Little is known about tobacco company email marketing and this study fills an identified research gap. A deeper understanding of this type of marketing is needed in order to counter tobacco industry messaging and advance tobacco control.

  2. Reaching consumers: How the tobacco industry uses email marketing

    Directory of Open Access Journals (Sweden)

    Betsy Brock

    2016-12-01

    Full Text Available Tobacco companies are restricted from engaging in many traditional forms of marketing. Direct marketing is one way tobacco companies can reach consumers while complying with regulation and avoiding negative public perception. There is little research on this type of opt-in marketing, which includes mail marketing, email marketing, web marketing, and mobile marketing, and its impact is not well understood. This study examined 6990 tobacco company emails received by individuals living in the state of Minnesota, US between January 2010 and May 2015 to determine email frequency by brand. These emails were gathered as part of ongoing surveillance of tobacco industry direct marketing. A subset of these emails received between October 2014 and May 2015 (n = 1646 were content analyzed to identify the purpose of the email communication along with type of product promoted. Tobacco companies use email to communicate with consumers on a regular basis. This communication was observed to be as frequent as nine times per month. Emails are most commonly used to promote contests (54.1%, content on tobacco company websites (39.1%, and tobacco coupons (15.7%. Email promotion of menthol-flavored tobacco products was common and was associated with promotion of coupons. Emails promoting menthol had a 1.9 times higher prevalence of also promoting coupons (95% CI: 1.52–2.37. Little is known about tobacco company email marketing and this study fills an identified research gap. A deeper understanding of this type of marketing is needed in order to counter tobacco industry messaging and advance tobacco control.

  3. A Data-Driven Bidding Model for a Cluster of Price-Responsive Consumers of Electricity

    DEFF Research Database (Denmark)

    Saez Gallego, Javier; Morales González, Juan Miguel; Zugno, Marco

    2016-01-01

    This paper deals with the market-bidding problem of a cluster of price-responsive consumers of electricity. We develop an inverse optimization scheme that, recast as a bilevel programming problem, uses price-consumption data to estimate the complex market bid that best captures the price......-response of the cluster. The complex market bid is defined as a series of marginal utility functions plus some constraints on demand, such as maximum pick-up and drop-off rates. The proposed modeling approach also leverages information on exogenous factors that may influence the consumption behavior of the cluster, e...... can be largely captured in the form of a complex market bid, so that this could be ultimately used for the cluster to participate in the wholesale electricity market....

  4. Mobile marketing: A literature review on its value for consumers and retailers

    OpenAIRE

    Ström, Roger; Vendel, Martin; Bredican, John

    2014-01-01

    The article describes the existing knowledge of how mobile marketing can increase the value for consumers and retailers. Mobile device shopping, and consumers0 use of mobile devices while shopping is shown to be both an extension of consumers0 shopping behaviours developed on Internet-connected desktop and laptop computers (PC), and potentially new behaviours based on a mobile devices0 uniquely integrated features such as camera, scanners and GPS. The article focuses on how mobile marketing c...

  5. Factors of Attracting Customers in the Jordanian Consumer Markets: A Case Study of Amman Markets

    Directory of Open Access Journals (Sweden)

    Hisham Ali SHATNAWI

    2016-09-01

    Full Text Available This study aims to identify the influential factors of shopping patterns in commercial markets. The study was carried out on a random sample consisting of 249 consumers in the city of Amman. The study also used a questionnaire as an essential tool to collect data for the study population; also it used scientific research in the field of commercial markets and consumer behaviors in collecting secondary data. After conducting a statistically significant analysis, the study showed the following results: the study sample is affected by the quality of provided services and how much these services exhibit convenience and appropriate use. Also, the promotional policies such as advertising, samples, gifts and withdraw on goods and much more can attract customers towards these markets. Moreover, the study found that psychological factors and consumes’ patterns of purchasing have a direct impact on their choices of commercial markets.

  6. Retailers’ Responsibility towards Consumers and Key Drivers of Their Development in Poland

    Directory of Open Access Journals (Sweden)

    Grażyna Śmigielska

    2017-01-01

    Full Text Available Multinational retailers are now very powerful and their activities could influence whole economies. In this paper, we investigate why they engage in corporate social responsibility (CSR practices towards consumers, how it fosters sustainable development, and what the role of institutions are in the process of developing CSR strategies. Changes that have taken place in Poland since 1989, when the transition process into a market economy started, constituted an excellent research field due to the fact that the retail market was not saturated at the beginning, consumers were only slightly protected by the law, and there were no institutions promoting the implementation of social responsibility standards by companies. Research involving analysis of secondary data drawn from retailers’ websites, CSR reports, and published data relating to the CSR institutions allowed the following: (1 identification of three stages of development in consumers’ conception of CSR characterized by the immoral, amoral, and moral management; (2 showing that these activities have a business case; and (3 explaining the role of institutions and competition in this process. It is also shown how multinational retailers could contribute to the sustainable development of less mature markets in which they invest.

  7. An Empirical Study of the Factors Influencing Consumer Behaviour in the Electric Appliances Market

    Directory of Open Access Journals (Sweden)

    Małgorzata Łatuszyńska

    2012-08-01

    Full Text Available This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. It analyses the relationship between several independent variables, such as cultural, social, personal, psychological and marketing mix factors, and consumer behaviour (as the dependent variable in the electric appliances market. The purpose of this study is to determine the factors affecting consumer preferences and behaviour in the electric appliances market in Iraq. The data employed to analyse the factors influencing consumers’ purchase decision-making processes were obtained through a questionnaire that was conducted in December 2011 in Basra, a city in southern Iraq. The major findings of the study indicated that, overall, the set of independent variables are weakly associated with the dependent variable. However, the in-depth analysis found that social factors, physical factors, and marketing mix elements are strongly associated with consumer buying behaviour. These analyses make it possible to discover consumer decision-making rules. The results may assist producers and retailers in understanding consumer behaviour and improving consumer satisfaction.

  8. Analysis of the Romanian Insurance Market Based on Ensuring and Exercising Consumers` Right to Claim

    Directory of Open Access Journals (Sweden)

    Dan Armeanu

    2014-05-01

    Full Text Available In the financial market of insurance, consumer protection represents an important component contributing to the stability, discipline and efficiency of the market. In this respect, the activity of educating and informing insurance consumers on ensuring and exercising their right to claim plays a leading role in the mechanism of consumer protection. This study aims to improve the decision-making capacity of the financial services consumers from the Romanian insurance market through better information on ensuring and exercising their right to claim under the legislation. Thus, by applying three data analysis techniques – principal components analysis, cluster analysis and discriminant analysis – to the data regarding the petitions that were registered by the 41 insurance companies which operated in the Romanian market in 2012, a classification that assesses the insurance market transparency is achieved, resulting in a better information for consumers and, hence, the improvement of their protection through reducing the level of transactions that are harmful to consumers

  9. Competition in the Dutch consumer credit market

    NARCIS (Netherlands)

    Toolsema-Veldman, Linda

    2002-01-01

    This paper considers the degree of competitiveness of the Dutch consumer credit market. We use the well-known Bresnahan-Lau method that estimates a structural model consisting of a demand relation and a supply relation, based on aggregate data. The level of competition is derived from the estimated

  10. Competition in the Dutch consumer credit market

    NARCIS (Netherlands)

    Toolsema-Veldman, Linda

    2001-01-01

    This paper considers the degree of competitiveness of the Dutch consumer credit market. We use the well-known I Bresnahan-Lau method that estimates it structural model consisting of a demand relation and a supply relation, based on aggregate data. The level of compelition is derived from the

  11. How Marketing Instruments Affect Consumer Behavior in Times of Economic Turbulence

    Directory of Open Access Journals (Sweden)

    Naďa Birčiaková

    2014-01-01

    Full Text Available This article analyzes the behavioural changes in groups of consumers and households on the market with individual commodities, based on the classification of individual reasonable consumption. Consumers expressed the degree of influence in their decision-making on satisfying their needs through selected key marketing factors such as price, brand, quality, habits and experience, advertising, recommendation from friends and relatives, packaging, discounts, new items, and so on. The analysis sought to determine whether the changes in the economic situation in the Czech Republic have an impact on the degree of marketing instrument influence on consumer behavior and decision-making. To express the degree of influence 10 point opinion scale is used. Thanks to the investigation taking place in 2007 with 609 respondents and in 2013 with 516 respondents, it was possible, it was possible to deal with the search for evidence of differences in the importance of individual factors using the Wilcoxon test. In 2013, attention was also paid to the degree of influence of some marketing tools such as price, quality and discount events on consumer behavior and decision-making in selected groups of households created by different income levels and different level of education achieved by the head of the household. The influence is expressed by radial graphs.

  12. Manufacturer Responsiveness to Consumer Correspondence: An Empirical Investigation of Consumer Perceptions.

    Science.gov (United States)

    Smart, Denise T.; Martin, Charles L.

    1992-01-01

    Evaluation of manufacturers' responses to 300 consumer letters of praise or complaint as well as consumer's reactions to responses concluded that (1) businesses should tell consumers their input is appreciated; (2) sincere, personal responses are preferred; and (3) coupons, refunds, or similar gifts should be sent with letters. (SK)

  13. The wine market – an empicrical examination of in-store consumer behaviour

    Directory of Open Access Journals (Sweden)

    Bartłomiej Pierański

    2017-01-01

    Full Text Available Business success in the current highly competitive environment determines primarily the ability to understand the customer and his needs and identify the factors that influence consumer behavior. Therefore, the examination of consumer behavior and obtaining feedback on the development and state of the market as well as identifying current trends is an essential part of any successful business. Producers and traders are increasingly forced to adapt to the rapid development and changes in the market. This is especially important with food products, given the wide range of assortment, substitutability of particular groceries and strengthening competitive pressure of manufacturers and retailers. In general, consumer decision-making related to food is influenced by a number of different factors that are changing under the influence of new trends (greater emphasis on quality, country of origin etc.. Even more specific category is the wine market, which is subject to specific criteria of consumer choice, since from a consumer perspective, it is not a product of daily consumption. The world wine market is increasing; new producers as well as new groups of customers are emerging on the market. The distribution channels are becoming more diversified and wine is offered in both specialty stores and self-service outlets; hypermarkets, supermarkets and discount stores. Due to this trend the investigation of in-store consumer behavior becomes crucial. The aim of the paper is to discuss the usefulness of eye tracking based research for examining perceptions of people shelf displays. The research integrates measurements with a mobile eye camera (Eye tracker glasses in real conditions of a wine shop in order to reveal the impact of merchandising (display of domestic and foreign wines on the visual attention of the consumer. The results of qualitative research carried out in March 2015 will be presented.

  14. Optimal Goodwill Model with Consumer Recommendations and Market Segmentation

    OpenAIRE

    Bogusz, Dominika; Górajski, Mariusz

    2014-01-01

    We propose a new dynamic model of product goodwill where a product is sold in many market segments, and where the segments are indicated by the usage experience of consumers. The dynamics of product goodwill is described by a partial differential equation of the Lotka–Sharpe– McKendrick type. The main novelty of this model is that the product goodwill in a segment of new consumers depends not only on advertising effort, but also on consumer recommendations, for which we introduce a mathematic...

  15. Retail sector responses to changing consumer preferences

    DEFF Research Database (Denmark)

    Codron, Jean-Marie; Grunert, Klaus G.; Giraud-Heraud, Eric

    2005-01-01

    , more healthful, or produced in ways that are more beneficial to the environment and take animal welfare and equitable labor concerns into consideration. For example, 80 percent of the consumers in the European Union (EU) indicate a concern for animal welfare (Blandford and Fulponi, 1999), and European...... consumers are increasingly demanding organic food products and a wider selection of such products (Lohr, 2001). The social concerns for equitable income distribution and sustainable development are reflected in the growth of sales of products marketed under Fair Trade labels. The European Fair Trade market...

  16. Self-persuasion as marketing technique: The role of consumers' involvement

    NARCIS (Netherlands)

    Bernritter, S.F.; Ooijen, I. van; Müller, B.C.N.

    2017-01-01

    Purpose: This paper seeks to demonstrate that self-persuasion can be used as a marketing technique to increase consumers' generosity and that the efficacy of this approach is dependent on consumers' involvement with the target behavior. Design/Methodology/Approach: An experimental field-study was

  17. ORGANIC PRODUCTS, CONSUMER BEHAVIOR ON MARKET AND EUROPEAN ORGANIC PRODUCT MARKET SITUATION

    Directory of Open Access Journals (Sweden)

    Marcela Chreneková

    2011-07-01

    Full Text Available Normal 0 21 false false false MicrosoftInternetExplorer4 The market of organic products around the world increased its volume in Central and Eastern Europe with organic food market has a number of shared features, which include the relatively low demand for organic food, low share of regular customers, the problems of producers marketing, the lack of enterprises which process organic products. Consumer behavior purchasing organic foods is influenced by several factors, among which is dominated consumer personality, income, finances and lifestyle, as well as psychological factors such as perception, motivation, learning, cognition and attitudes. Cultural and social factors in consumer behavior exhibit a lesser degree. Organic fruit and organic vegetables quality is generally higher for content of biologically active substances such as vitamins, polyphenols and flavonoids. The content of pesticide residues in organic food is significantly lower than conventional production. Regular monitoring of chemical and microbiological safety of organic products already in the primary production occurring in the raw state and after working in various sectors of food, an intensification of awareness raising and targeted increased support for organic agriculture. Multifunctional sector and increased support for family farms oriented for sectors with higher added value than the home sale, production processing on the farm and so on. By support of the sale of high quality domestic production by the state will be possible to persuade more people to personal health status and greater consumption of organic food  affects the health and prevent the occurrence of various diseases.doi:10.5219/96  

  18. Exploratory wine consumer behavior in a transitional market: The case of Poland

    Directory of Open Access Journals (Sweden)

    Renata Schaefer

    2018-06-01

    Full Text Available This paper investigates exploratory behavior among wine consumers in Poland where the country's wine culture is in a state of rapid change. This study investigates the extent to which demographics, values, and wine preferences relate to exploratory behavior.Data obtained from 198 Polish wine consumers was used in the analysis. Exploratory behavior was measured using the VARSEEK scale adapted to wine. Other measures included the Schwartz Value Inventory, wine knowledge and involvement, and measures relevant for wine purchasing behavior. Demographic variables were also used to profile consumers.The findings show that Polish wine consumers’ level of exploratory behavior is not related to demographics, but is influenced by personal values. The consumers who were most likely to engage in exploratory behavior valued creativity, fun, and risk taking and were less concerned about behaving properly. They also had more global outlook as they were more likely to purchase wine in other countries and desired more wines from regions outside Poland.The findings are useful for wine marketers when developing strategies for wine consumers in transitional markets based on their unique needs and expectations.This is the first known research conducted in Poland focusing on wine consumers’ exploratory behavior and subsequent wine preferences. Keywords: Polish wine market, Consumer behavior, Exploratory behavior, Consumer segmentation

  19. The influence of psychological and social factors on market behaviour of young consumers

    Directory of Open Access Journals (Sweden)

    Joanna Kicińska

    2009-01-01

    Full Text Available This article presents the results of research concerning the influence of psychological and social factors on market behaviour of young consumers in Poland and in the world. The research confirms that children and the youth constitute a separate market group and the age determines their market independence. Making decisions regarding purchase of goods young consumers tend to ask for help those whom they rely on, which is connected with their small market experience. The need to do market shopping is mainly influenced by the feeling of lack of young people and then parents’ suggestions and peers’ advice. Young consumers buy goods also on impulse. It regards mainly comestibles. Fashion is the most important for children and the youth in case of clothing articles and shoes. The factor of market novelty is not a determinant of a big importance in the choice of goods purchased by children and the youth.

  20. Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy

    OpenAIRE

    Junhem, Sanna; Adolfsson, Sophie

    2017-01-01

    Background - Celebrity endorsement is not a new phenomenon and it can be seen in advertisements around the world. Since the content of an advertisement easily can be screened out, it is important to target the right consumer. There has to be a fit between the consumer, the endorser and the product. Since gender plays a crucial part when understanding consumer behavior, knowledge about gender differences needs to be taken into account when creating a marketing strategy.      Purpose - Consumer...

  1. Hysteresis in consumer markets with focus on the mobile communications market

    Science.gov (United States)

    Twomey, C.

    2008-11-01

    Our aim here is to try to identify hysteresis in the switching patterns of consumers in the Irish mobile phone industry. It was not until the introduction by the Communication Regulator of full-number portability that consumers began to take advantage of the savings that switching mobile phone operator could produce. As with most relatively new industries, the awareness of savings is clouded by a lack of understanding of whats on offer and an underlying fear of change from something they have only just started to comprehend. With people changing company loyalties more frequently than ever at the prospect of better, more cost-efficient services, it is now the million euro question for the phone companies on how close they should match each others' offers to maximize their profits, and what their best pricing strategy should be to obtain an even larger share of the market. Through the use of experimental economics and by modelling switching behaviour using the Preisach model, along with observed and market data, we hope to both pose this problem and start the journey to answering this question.

  2. Voluntary Certification of Agricultural Products in Competitive Markets: The Consideration of Boundedly Rational Consumers

    Directory of Open Access Journals (Sweden)

    Xujin Pu

    2016-09-01

    Full Text Available Market competition creates strategic incentives for firms to communicate private information about their own product quality through certification. Although voluntary certification has recently gained importance in the agricultural industry, information asymmetry is not always completely addressed. This study analyzes how the relative proportion of boundedly rational consumers in the market influences the effectiveness of voluntary certification mechanisms by using a duopoly game model of high- and low-quality firms. The presented results show that a change in the proportion of boundedly rational consumers leads to different certification behaviors and a different market equilibrium. We also find that the existence of boundedly rational consumers is an important factor in the failure of voluntary certification. Indeed, when the relative proportion of such consumers is very high, voluntary certification is ineffective at improving market efficiency.

  3. Customer Satisfaction in Farmer-to-consumer Direct Marketing

    OpenAIRE

    Lulfs-Baden, Frederike; Spiller, Achim; Zuhlsdorf, Anke; Mellin, Matthias

    2008-01-01

    The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyzes the impact of customer satisfaction and its driving forces for farmer-to-consumer direct marketing and is based on a customer survey among 1,537 customers in 33 organic and conventional on-farm stores in Germany. The results emphasize the role of store atmosphere, customer service and product quality as the main factors which influence customer satisfaction.

  4. Enticing consumers to enter fashion stores : a sensory marketing perspective

    OpenAIRE

    Abazi, Jeton; Sohani, Armin

    2016-01-01

    During the past years, there has been a re-emergence of sensory marketing in the paradigm of marketing. However, there is a lack of empirical studies done on the subject. Furthermore, the previous literature has focused on whether senses affects, rather than how they affect. Therefore, the purpose of this thesis is to study how sensory stimuli affects the consumers’ choice of entering physical fashion stores. This thesis is based on sensory marketing, consumer behaviour, and retail marketing...

  5. Protecting consumer interests in Alberta's deregulated electricity market

    International Nuclear Information System (INIS)

    Bradford, J.A.

    2003-01-01

    This paper explains why the province of Alberta decided to deregulate its electricity sector. In the early 1990s, electricity rates were reasonable in Alberta, there was no utility debt, and electricity costs were low. In 1994 California's open access transmission system suggested that open markets would result in lower electricity rates and attract new economic activity. The government of Alberta also believed that competitive markets would set prices with no need for economic regulation. In the initial transition to competition, regulated electricity rates were offered to customers who were not ready to switch to the new competitive market. The RRO rate was set by the Alberta Energy and Utilities Board (EUB). The rates included the forecasted cost of purchasing energy from markets, cost of system access, and retail service costs. The end of the RRO rate was scheduled for 2005 when the market was expected be well developed. This paper also describes other protection mechanisms for consumers. Alberta's new electricity policy (NEP) eliminates generator participant costs related to transmission. EUB's zonal interconnection charges are also overruled along with the EUB-approved 50/50 division of transmission costs. Under the NEP, the ISO is to build transmission in anticipation of new generation. Consumers will fund the total cost to build new transmission capacity for exports and imports. This new transmission policy is a complete change from the original government policy which allocated some transmission costs to generators. The sudden change in policy was due to pressure from oil sands producers and oil sands co-generation developers. The claimed benefit to Albertans is a 25 per cent reduction in pool price and greater system reliability. However, the author cautioned that government interference with competitive electricity markets will cripple the electric power industry in the foreseeable future because it interferes with market prices

  6. Experiences of small-scale consumers in the market for natural gas. Visible results of liberalization

    International Nuclear Information System (INIS)

    Neeleman, J.

    2005-01-01

    The gas market, as the electricity market, has been fully liberalized for all consumers in the Netherlands since 1 July 2004. Was the market ready for this? What main changes have taken place? Health care institutions in the province of Zeeland have now had their first experiences with the liberalized gas market and the outcome has been a saving of 17%. A study of the tendering process for 86 care institutions reveals that not all the gas supply companies were ready to sign contracts with a combination of smaller and larger consuming organizations. Another conclusion is that these consumers expended some effort learning about the gas market, which appears to be nontransparent to outsiders. The latter is a striking observation because costs are the most important criterion for institutional consumers [nl

  7. Consumer-generated versus marketer-generated websites in consumer decision making

    OpenAIRE

    Bronner, F.; de Hoog, R.

    2010-01-01

    Internet users are encouraged to rate and review all kinds of services and products. These kinds of reviews are described as eWOM (electronic wordof- mouth). Our central question is ‘Are consumers using these reviews, and what is the role of eWOM as compared with commercial-marketer-generated information and advertising on the internet?’ The vacation decision process was used as the domain of investigation, but these results are also compared with four other domains. The conclusion is that th...

  8. CONSUMER BEHAVIOR – REFERENCE ELEMENT FOR MARKET TRENDS OF AUTOMOBILE IN ROMANIA

    Directory of Open Access Journals (Sweden)

    Nicoleta ISAC

    2016-11-01

    Full Text Available The paper aims to form an overview of the current situation of the car market in Romania and based on this to highlight trends and directions towards which this important branch of manufacturing industry seen through the eyes of consumers. The consumer always seeks to compare the performance of the product, with certain standards and they have required to inform themselves and to reflect upon purchasing the product. In order to ensure business success and minimize the risk, entrepreneurs must pay major attention to defining and knowledge of the market or markets they want to act, as well as the segment of consumers that their it proposes to conquer the products and services offered. To a better analyze of the consumer behaviour we implemented a model based on a questionnaire that allows us to detect the main objectives: Identifying the attributes of an ideal car; Establishing the importance of these attributes for current and potential customers; The Dacia brand in comparison to major competing brands; Determining the factors influencing the choice of consumer. The reason I chose the automobile market is the fact that manufacturing (which includes engineering sector, whose part is the construction industry of cars is the main component industry in Romania, covering about 80% of the volume of activity in which are covered about 1.5 million people.

  9. Empirical studies on the labor market and on consumer demand

    NARCIS (Netherlands)

    Gong, X.

    2001-01-01

    The thesis covers three topics on the labour market and on consumer demand. Chapters two and three focus on the labour market mobility and wage differentials between the formal sector and the informal sector in urban Mexico. Dynamic random effects panel data models are used in the analysis. Chapters

  10. ETHICAL EVALUATION OF MARKETING ACTIONS ACCORDING TO THE CONSUMERS

    Directory of Open Access Journals (Sweden)

    Joanna Łodziana-Grabowska

    2013-12-01

    Full Text Available Ethics is one of significant and at the same time indispensable aspects of operations by contemporary organisations. It should constitute the benchmark for the direction of actions both inside the organisation and within its external relations. The evaluation of marketing actions, addressed first of all to consumers, should facilitate the resolution of decision-related problems as well as prevent their arising. The research was aimed at recognising the respondents’ opinion on the contemporary marketing practice towards the customer. Based on the applied dependency method and primary data the respondents’ opinion on the contemporary practice of marketing towards the customer is presented in the article. The research results confirm the thesis that the ethical behaviour is beneficial for companies since the consumers choose products offered by the companies being in compliance with the principles of ethics and values recognized by the purchaser. One should remember that the ethical behaviour does not simply consist in avoidance of evil acts. The marketing specialist following the ethical code of conduct recognises that the position held by him/ her in the society also signifies certain commitments.

  11. Market Analysis and Consumer Impacts Source Document. Part II. Review of Motor Vehicle Market and Consumer Expenditures on Motor Vehicle Transportation

    Science.gov (United States)

    1980-12-01

    This source document on motor vehicle market analysis and consumer impacts consists of three parts. Part II consists of studies and review on: motor vehicle sales trends; motor vehicle fleet life and fleet composition; car buying patterns of the busi...

  12. New market actors: economic social movements and politicized consumers

    Directory of Open Access Journals (Sweden)

    Fátima Portilho

    2009-10-01

    Full Text Available This article presents reflections on new market actors, and economic social movements in particular - that is, those in which actors build a new culture of political action that seeks to reappropriate the economy through their own values. Some examples of this are the movements organized around “solidarity economics”, fair trade, geographic indications, “slow food” and consumer organization. This interface of social movements and the market may be the most marked, differentiated and polemic trait of contemporary political mobilizations. Nonetheless, beyond economic social movements, this article simultaneously emphasizes and problematizes political action within the sphere of individual consumption, that is, that which has been referred to as “political consumption”. Keywords: economic social movements, consumer movements, political consumption.

  13. Analysis on the Changes in Consumer Behavior and Marketing Countermeasure

    Directory of Open Access Journals (Sweden)

    Wang Haiyu

    2015-01-01

    Full Text Available Currently, there’s a huge change in the media use habit, demand and route to get the information for the consumers, and the right of consumers to release information is mostly realized, indicating an actual return of consumer sovereignty. In such a background, it is undoubtedly the best choice for the marketing of enterprise brand to focus on the target people, manage the client relation and increase the socialized videos.

  14. Market Analysis and Consumer Impacts Source Document. Part I. The Motor Vehicle Market in the Late 1970's

    Science.gov (United States)

    1980-12-01

    The source document on motor vehicle market analysis and consumer impact consists of three parts. Part I is an integrated overview of the motor vehicle market in the late 1970's, with sections on the structure of the market, motor vehicle trends, con...

  15. CONSUMER OPINIONS TOWARDS ONLINE MARKETING COMMUNICATION AND ADVERTISING ON SOCIAL NETWORKS

    Directory of Open Access Journals (Sweden)

    GHEORGHE ORZAN

    2012-05-01

    Full Text Available On the Internet, a medium that has already proven its effectiveness in marketing activities, changes take place with astonishing speed. The recent explosion of social networking applications and their number of users has captured the marketers’ attention. Companies have started to rethink their relationships with consumers and adapt to the new online world. In this virtual world of social networks the public is the key element. Consumers perceive the social network as a personal space where they control the content. They decide on their own what they want to see and share with others. Thus, in order to manage marketing communications effectively, marketers must know the consumers’ opinions towards their presence in social networks.

  16. Understanding MBA Consumer Needs and the Development of Marketing Strategy

    Science.gov (United States)

    Dailey, Lynn; Anderson, Murphy; Ingenito, Cristina; Duffy, David; Krimm, Paul; Thomson, Scott

    2006-01-01

    The need to develop marketing strategies in higher education is evident. In order to develop effective strategies, marketers must understand the basic needs that their product fulfills. Exploratory research was utilized to identify and better understand the needs that motivate consumers to pursue an MBA degree. This paper emphasizes the importance…

  17. MODEL ОF CONSUMER BEHAVIOR TRANSFORMATION AS A BASIS FOR MARKETING STRATEGY

    Directory of Open Access Journals (Sweden)

    V.Savelyev

    2014-09-01

    Full Text Available The article concerns with the basic consumer segments. The consumer needs are analyzed in the article and the model of change in consumer behavior is created. The article proposes the recommendations on effective strategic actions in order to competitive capacity increase. It is determined that in low purchasing power conditions, focus on meeting the needs of loyal customer segments will allow companies to increase the competitiveness of the market supply. Adaptation of marketing strategy in low purchasing power conditions is a creative process in which success is based on the orientation of the changed consumption motives.

  18. Consumer search and pricing behavior in Internet markets

    NARCIS (Netherlands)

    Janssen, Maarten C W; Moraga-González, José Luis; Wildenbeest, Matthijs R.

    2007-01-01

    Throughout economic history, changes in technology have had a substantial impact on consumers' search and transportation costs and, consequently, on the size of the relevant market. One example is the progressive decline in transportation costs that historically has taken place through the use of

  19. Determining the receptivity to the bluetooth marketing by the portuguese consumer

    OpenAIRE

    Sá, Inês; Gonçalves, Paulo; Vilas-Boas, Madalena

    2015-01-01

    With increasing technological innovation, the concept of marketing and its applications become more functional and wide. Today, we witness a steady growth in the development of mobile marketing campaigns, i.e., marketing campaigns targeting mobile devices (mobile phones, Smartphones, PDAs, tablets). Among the several mobile technologies available (Bluetooth networks, Wi-Fi, WAP, SMS service, MMS), Bluetooth seems to have the biggest potential for the least invasive consumer mobile marketing s...

  20. Measuring Emotions in Marketing and Consumer Behavior : Is Face Reader an applicable tool?

    OpenAIRE

    Drozdova, Natalia

    2014-01-01

    This thesis investigates the topic of measuring emotions in marketing and consumer research. An overview of existing implicit and explicit methods of measuring emotions is presented in the thesis, followed by a literature review of methods used in empirical research during the last decade. The last part of the thesis focuses on automatic facial expression analysis as a tool for measuring emotional responses. A pilot study conducted by the Center of Service Innovations in the Norwegian School ...

  1. Simulating market dynamics: interactions between consumer psychology and social networks.

    Science.gov (United States)

    Janssen, Marco A; Jager, Wander

    2003-01-01

    Markets can show different types of dynamics, from quiet markets dominated by one or a few products, to markets with continual penetration of new and reintroduced products. In a previous article we explored the dynamics of markets from a psychological perspective using a multi-agent simulation model. The main results indicated that the behavioral rules dominating the artificial consumer's decision making determine the resulting market dynamics, such as fashions, lock-in, and unstable renewal. Results also show the importance of psychological variables like social networks, preferences, and the need for identity to explain the dynamics of markets. In this article we extend this work in two directions. First, we will focus on a more systematic investigation of the effects of different network structures. The previous article was based on Watts and Strogatz's approach, which describes the small-world and clustering characteristics in networks. More recent research demonstrated that many large networks display a scale-free power-law distribution for node connectivity. In terms of market dynamics this may imply that a small proportion of consumers may have an exceptional influence on the consumptive behavior of others (hubs, or early adapters). We show that market dynamics is a self-organized property depending on the interaction between the agents' decision-making process (heuristics), the product characteristics (degree of satisfaction of unit of consumption, visibility), and the structure of interactions between agents (size of network and hubs in a social network).

  2. Consumer-driven healthcare marketing: using the web to get up close and personal.

    Science.gov (United States)

    Rooney, Keila

    2009-01-01

    This essay examines the emergence of consumer-driven healthcare marketing, including its operational definition, how it has been used in the past, and how it has evolved. Specifically, marketing practices in other industries are inspected to understand the factors that have contributed to their successes and to determine the relevance of these efforts to healthcare marketing. The advantages of new, technology-enabled marketing opportunities are considered as well, such as stealth ads, blogs, podcasts, and corporate participation in social networks. The implications of the regulation on healthcare websites, along with the work-around strategies used, are analyzed. Lastly, the essay submits recommendations for the healthcare executive when implementing a consumer-driven healthcare marketing plan.

  3. Assessing consumer responses to potential reduced-exposure tobacco products: a review of tobacco industry and independent research methods.

    Science.gov (United States)

    Rees, Vaughan W; Kreslake, Jennifer M; Cummings, K Michael; O'Connor, Richard J; Hatsukami, Dorothy K; Parascandola, Mark; Shields, Peter G; Connolly, Gregory N

    2009-12-01

    Internal tobacco industry documents and the mainstream literature are reviewed to identify methods and measures for evaluating tobacco consumer response. The review aims to outline areas in which established methods exist, identify gaps in current methods for assessing consumer response, and consider how these methods might be applied to evaluate potentially reduced exposure tobacco products and new products. Internal industry research reviewed included published articles, manuscript drafts, presentations, protocols, and instruments relating to consumer response measures were identified and analyzed. Peer-reviewed research was identified using PubMed and Scopus. Industry research on consumer response focuses on product development and marketing. To develop and refine new products, the tobacco industry has developed notable strategies for assessing consumers' sensory and subjective responses to product design characteristics. Independent research is often conducted to gauge the likelihood of future product adoption by measuring consumers' risk perceptions, responses to product, and product acceptability. A model that conceptualizes consumer response as comprising the separate, but interacting, domains of product perceptions and response to product is outlined. Industry and independent research supports the dual domain model and provides a wide range of methods for assessment of the construct components of consumer response. Further research is needed to validate consumer response constructs, determine the relationship between consumer response and tobacco user behavior, and improve reliability of consumer response measures. Scientifically rigorous consumer response assessment methods will provide a needed empirical basis for future regulation of potentially reduced-exposure tobacco products and new products, to counteract tobacco industry influence on consumers, and enhance the public health.

  4. A Marketing Strategy in a Closed-Loop Supply Chain with Loss-Averse Consumers

    Directory of Open Access Journals (Sweden)

    Bi-feng Liao

    2018-01-01

    Full Text Available The importance of remanufacturing system has been extensively investigated in recent years. Taking into account the consumer valuation uncertainty and the demand uncertainty, this paper addresses the issue of closed-loop supply chain with remanufacturing by game theory. We consider two types of consumers in the market: loss-neutral consumers and loss-averse consumers. The loss-neutral consumers are completely rational. The loss-averse consumers, on the other hand, are with losses being more painful than equal-sized gains being pleasant. When multichannel structure can be chosen, the manufacturer has three pricing strategies in direct market: (1 keeping the price high with a small discount, no customers choose the online store; (2 keeping the price high with a moderate discount, only the loss-neutral customers choose the online store; (3 keeping the price low with a big discount, all customers choose the online store. Consumers make up their decisive selections through comparing the price and channel attributes. We introduce utility function for analyzing the market demand and then identify the optimal pricing and channel strategy to maximize the manufacturer’s profit. Finally, the rationality and validities of the proposed model are illustrated by numerical examples, and sensitivity analyses of the parameters are also presented.

  5. Consumer Attitude Towards Shellfish In The Greek Market: A Pilot Study

    Directory of Open Access Journals (Sweden)

    CH. BATZIOS

    2003-12-01

    Full Text Available During the last decade, the Greek shellfish industry has experienced significant changes affecting both the market demand and the availability of the end products. Although, shellfish and seafood in general have been promoted as healthy food by marketing boards and private seafood companies in many countries all over the world, no attention has been paid so far to analysing the Greek consumer’s purchasing behaviour and attitudes towards the shellfish market. This paper presents the results of the first survey in this field of research, which was carried out in northern Greece (area of Katerini and Greater Thessaloniki from January to March 2002. A randomly selected sample of 400 consumers filled in a questionnaire, which covered basic marketing aspects of shellfish consumption such as choice, purchase, reasons for consuming shellfish, confidence in shellfish hygiene certification, media influence, etc. Data analysis includes descriptive statistics, as well as chi-square (― 2 tests (crosstabulation to examine possible relations between consumers’ demographic and socio-economic characteristics and shellfish marketing aspects. Analyses of the results have shown that the majority of Greek consumers prefer the exploitable to cultured shellfish and in general do not eat shellfish often. They prefer the traditional fish shops for purchasing shellfish and consume them mainly in summer. The strongest reason to buy shellfish is their taste, while freshness is considered as the most important criterion when deciding to buy shellfish. Moreover, the vast majority of the consumers prefer a certification of quality, trust the confirmation provided by the veterinary authorities, but do not prefer ready-to-eat shellfish. Results revealed that consumers’ behaviour and attitudes vary considerably according to their demographic and socio-economic characteristics. The results of this study could prove to be helpful for decision makers towards a more rational

  6. Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia

    Directory of Open Access Journals (Sweden)

    Hammam Haris Tasurru

    2014-12-01

    Full Text Available Indonesia is a large market for consumer products targeting youth consumers, with populations of more than 70 million young inhabitants and market size of USD 155 billion. The large size of this potential market attracts foreign products with globallyrecognized brands to enter the Indonesian market. The objective of this study is to explain the purchase intention of youth consumers toward a particular brand of soft drink with global penetration by their perceptions and ethnocentrism. This study obtained response from 156 youths in Greater Jakarta, Indonesia. The resulting data was analyzed using structural equation modeling with LISREL software package. The study found that consumer ethnocentrism decreases purchase intention, both directly and indirectly through brand image. Contrary to the hypothesis, consumer ethnocentrism does not influence corporate image of the global firm, which significantly influences brand image but only slightly impacts purchase intentions directly.

  7. The Power Asymmetry and Non-Competitive Behaviour of Firms at Consumer Markets

    Directory of Open Access Journals (Sweden)

    Ulyana Vladimirovna Karagezyan

    2016-03-01

    Full Text Available The specific features of formation of the market economy in Russia caused not only development of the competitive environment, but also fixing of the model of noncompetitive behavior of enterprises. In a contradiction of the economic theory in which one of necessary conditions of “survival” of the companies is improvement of quality of goods, in the real economy consumers often face acquisition of low-quality goods. This article is devoted to an urgent problem of studying the model of noncompetitive behavior of firms in Russia. The purpose of this study is the explanation of the reasons of noncompetitive behavior of the enterprises in the Russian markets. On the basis of data of Federal service on supervision in the sphere of consumer protection, the dominating violations, as well as the markets most subjected to noncompetitive behavior of firms were revealed. Key characteristics of noncompetitive behavior are decline in the quality of production, violation of the consumer rights, using illegal tactics. As a result of this analysis we have made the following conclusions: violations of the rights of the consumer are expressed in realization of low-quality and unsafe products, refusal of providing necessary information on terms of transaction, imposing of additional services. The reasons of noncompetitive behavior of the companies include prevailing of the sovereignty of the producer over the consumer’s sovereignty; accumulation of the power of firms in a services sector and retail trade, a manipulative information and existence of information asymmetry between consumers and the companies. Overcoming the noncompetitive behavior of firm will become possible when power and information asymmetry decreases at the consumer markets.

  8. Profile and behavior of flower consumer: subsidies for marketing actions

    Directory of Open Access Journals (Sweden)

    Adilson Anacleto

    Full Text Available ABSTRACT The growth of per capita consumption of flowers in Brazil is still low when compared with other countries. Among several factors that may be linked to this growth gap, the establishment of few or ineffective marketing strategies was cited. In this context, we present the results of the profile and behavior of flower consumer, aiming to subsidize marketing actions for the retail segment of flower supply chain. The study was conducted through interviews with 300 people of both genders at the moment they were buying flowers at 22 flower shops in the Paraná coast. This region was selected due to its potential for flower production and commercialization, which is similar to other Brazilian regions and other countries where the flower market has economic relevance. The female gender was identified as the major consumer (n = 62.7%, with tendency of increase in consumption as education level advanced (Spearman correlation coefficient, p < 0.05 = for own use r = 0.122; p = 0.039; for gift r = 0.174; p = 0.003. The acquisition average of 4.4 ± 1.9 times per year was registered, with preferential consumption of orchids (n = 36.3% for own use and roses (n = 86.7%, for gift. The flower retail trade did not meet the expectations of consumers, especially in relation to price, promotions, and production quality. The male gender and the elderly consumer class may represent important alternatives to increase the current consumption of flowers.

  9. The Model of Integrated Marketing Communication: Who has the Role to Influence Consumer Behaviour

    OpenAIRE

    Olimpia Elena Mihaela Oancea

    2015-01-01

    The purpose of this paper is proposes a theoretical framework to investigate the models of integrated marketing communication that can influence the consumer behaviour, and the development a model of integrated marketing communication. The research goals aim the following aspects: (a) The analyze of the IMC concept; (b) Identifying and analyzing the main models of integrated marketing communication that can influence the consumer behaviour; (c) Identifying the variables that wi...

  10. Risk and promise in energy market liberalization: consumer choice in buying electricity

    International Nuclear Information System (INIS)

    Barton, Barry

    1999-01-01

    In many countries, where the electricity industry is being exposed to market liberalisation, it is found that the hardest part of the market to reform is retail supply to small business and domestic consumers. There are two main alternatives for promoting consumer choice, metering and load profiling. Notable developments are occurring in the United Kingdom, the United States, Scandinavia and New Zealand. Significant legal difficulties are encountered with such reforms. Among them are contract law, energy-sector regulation, competition law, privacy and individual rights, and consumer protection. The disaggregation of the industry, especially at the retail end, imposes special demands on contract and industry self-regulation. (Author)

  11. Thresholds to access the market for small-scale energy consumers

    International Nuclear Information System (INIS)

    Baarsma, B.; Bremer, S.; De Nooij, M.; Poort, J.

    2007-10-01

    Entry of and options for expansion are import aspects for a well-functioning free market. The Netherlands Competition Authority (NMa)/The Office of Energy Regulation (DTe/Energiekamer) received signals that there are barriers for entering or further growth on the small consumer market. The regulator has asked SEO Economic Research to examine which entry barriers are significant and require further monitoring. For this purpose, more than 20 interviews were held with market parties and stakeholders. [mk] [nl

  12. UNDERSTANDING CONSUMER BEHAVIOUR AND IMPACT OF INTEGRATED MARKETING COMMUNICATION ON DECISION MAKING

    OpenAIRE

    Dr. Priyanka Rawal; Dr. Shekhar Upadhayay

    2017-01-01

    In a competitive economic system, companies can survive and develop if they are aware of the most accurate and detailed information about consumers. The concept of modern marketing highlights the need for having detailed information about the consumer needs, their motives, attitude and lifestyle. In the modern era it is almost a universally accepted idea that the main rationale of marketing is not about finding and persuading people to buy what a company produces, instead it aims in satisfyin...

  13. Culturally Responsive Marketing of Coach and Pepsi

    OpenAIRE

    Edwin Quinn; Renika Quinn

    2015-01-01

    This study will focus on the cultural aspects of China and how the brands Coach and Pepsi will target Chinese consumers. Information will be provided on the society, economical facets, marketing analysis and positive and normative perspectives of the study. China, like with many other countries has developed certain marketing techniques as a way of gaining the interest of their consumers.

  14. Impacts of demand response and renewable generation in electricity power market

    Science.gov (United States)

    Zhao, Zhechong

    This thesis presents the objective of the research which is to analyze the impacts of uncertain wind power and demand response on power systems operation and power market clearing. First, in order to effectively utilize available wind generation, it is usually given the highest priority by assigning zero or negative energy bidding prices when clearing the day-ahead electric power market. However, when congestion occurs, negative wind bidding prices would aggravate locational marginal prices (LMPs) to be negative in certain locations. A load shifting model is explored to alleviate possible congestions and enhance the utilization of wind generation, by shifting proper amount of load from peak hours to off peaks. The problem is to determine proper amount of load to be shifted, for enhancing the utilization of wind generation, alleviating transmission congestions, and making LMPs to be non-negative values. The second piece of work considered the price-based demand response (DR) program which is a mechanism for electricity consumers to dynamically manage their energy consumption in response to time-varying electricity prices. It encourages consumers to reduce their energy consumption when electricity prices are high, and thereby reduce the peak electricity demand and alleviate the pressure to power systems. However, it brings additional dynamics and new challenges on the real-time supply and demand balance. Specifically, price-sensitive DR load levels are constantly changing in response to dynamic real-time electricity prices, which will impact the economic dispatch (ED) schedule and in turn affect electricity market clearing prices. This thesis adopts two methods for examining the impacts of different DR price elasticity characteristics on the stability performance: a closed-loop iterative simulation method and a non-iterative method based on the contraction mapping theorem. This thesis also analyzes the financial stability of DR load consumers, by incorporating

  15. The retail market for electric power. Competition and consumer analysis; Denmark; Detailmarkedet for elektricitet. Konkurrence- og forbrugeranalyse

    Energy Technology Data Exchange (ETDEWEB)

    2011-12-15

    The Danish Competition and Consumer Authority has examined the market for electricity to consumers. It is a market that has great importance for the Danish consumers, and it is a market where competition could make a difference for consumers, businesses and the settlement of the Danish climate objectives. An average Danish household spends over DKK 7,000 a year on electricity. Average household expenditures for electricity will probably increase with the electric cars and electric-powered heat pumps will constitute a larger share of the Danish electricity consumption in the future. Simultaneously, the electricity market is difficult to understand for consumers, and there is generally a weak market competition. The analyses in this report show that there is a large untapped potential for economic gains through innovation, increased competition and a more efficient use of resources in the electricity sector. A realization of the potential for economic gains can be beneficial to consumers, businesses and environment. If the potential for economic gains is to be realized, it is necessary to change the regulation of the market. (LN)

  16. Switching benefits and costs in the Irish health insurance market: an analysis of consumer surveys.

    Science.gov (United States)

    Keegan, Conor; Teljeur, Conor; Turner, Brian; Thomas, Steve

    2018-05-10

    Relatively little analysis has taken place internationally on the consumer-reported benefits and costs to switching insurer in multi-payer health insurance markets. Ideally, consumers should be willing to switch out of consideration for price and quality and switching should be able to take place without incurring significant switching costs. Costs to switching come in many forms and understanding the nature of these costs is necessary if policy interventions to improve market competition are to be successful. This study utilises data from consumer surveys of the Irish health insurance market collected between 2009 and 2013 (N [Formula: see text] 1703) to examine consumer-reported benefits and costs to switching insurer. Probit regression models are specified to examine the relationship between consumer characteristics and reported switching costs, and switching behaviour, respectively. Overall evidence suggests that switchers in the Irish market mainly did so out of consideration for price. Transaction cost was the most common switching cost identified, reported by just under 1 in 7 non-switchers. Psychological switching costs may also be impacting behaviour. Moreover, high-risk individuals were more likely to experience switching costs and this was reflected in actual switching behaviour. A recent information campaign launched by the market regulator may prove beneficial in reducing perceived transaction costs in the market, however, a more focused campaign aimed at high-risk consumers may be necessary to reduce inequalities. Policy-makers should also consider the impact insurer behaviour may have on decision-making.

  17. Consumers, Nanotechnology and Responsibilities Operationalizing the Risk Society.

    OpenAIRE

    Throne-Holst, H.

    2012-01-01

    Risks are high on the agenda in our society, to the extent that we might refer to the society as a risk society. Our society experiences emerging technologies, like nanotechnology. Different actors respond to this in a variety of ways. Among these are the consumers, an important, but neglected category of actors in this context. Arguably it is in our role as consumers we first encountered nanotechnology, in the form of nano-enabled products at the consumers market. What consumers think and do...

  18. THEORETICAL APPROACHES TO ASSESS THE IMPACT OF ADVERTISING ON CONSUMERS AND MARKET COMPETITION

    Directory of Open Access Journals (Sweden)

    Maryna SOBOLIEVA

    2016-07-01

    Full Text Available In the article we examine theoretical perspectives on the impact of advertising on consumer behavior, entry barriers in the industry, the structure of the industry, the competitive behavior of firms and market power; systemic structure of the research of advertising impact on consumer behavior; analyze the main results of empirical studies of the effects of advertising on the competitive relationship in the market.

  19. THEORETICAL APPROACHES TO ASSESS THE IMPACT OF ADVERTISING ON CONSUMERS AND MARKET COMPETITION

    Directory of Open Access Journals (Sweden)

    Maryna SOBOLIEVA

    2016-07-01

    Full Text Available In the article we examine theoretical perspectives on the impact of advertising on consumer behavior, entry barriers in the industry, the structure of the industry, the competitive behavior of firms and market power; systemize structure of the research of advertising impact on consumer behavior; analyze the main results of empirical studies of the effects of advertising on the competitive relationship in the market.

  20. RESEARCH ON CONSUMER BEHAVIOUR ON BUCHAREST MEAT MARKET

    Directory of Open Access Journals (Sweden)

    Agatha POPESCU

    2013-01-01

    Full Text Available The paper aimed to analyze consumer behavior for meat on Bucharest market, using a sample of 100 individuals, representatives as age, sex and profession, who were interviewed within a structured questionaire based survey on their preference to buy and consume meat. The answers were processed using the semantic differential and Likert Scale. The obtained results pointed out that white meat is the top preference, because it is healthier and its price is more acceptable compared to red meat. However, men prefer red meat, no matter its price. The most prefered meat sorts in order of their importance are chicken meat, pork and beef. Consumers prefer to buy 1-2 kg fresh meat from supermarket every 2-3 days. Income/family and meat pice are the major factors limiting the amount of consumed meat and buying frequence. The term of availability and meat origin have become more and more important criteria on which buying decision is based, besides meat quality. All consumers prefer to consume Romanian meat which is tasty and has a pleasant flavor. As a conclusion, consumers expectations from meat producers are related to a large variety of meat of a higher quality. Also, presentation form in packed portionated meat parts on the shelf as wellas hygiene come on the next positions from consumers side in order to satisfy their needs better.

  1. Consumer Attitudes, Knowledge, and Behavior in the Russian Market for Organic Food

    Directory of Open Access Journals (Sweden)

    Oliver Meixner

    2014-08-01

    Full Text Available In the past few decades, the market for organic food has developed well in Western European countries and comparable markets like the United States or Canada. While these markets are now approaching market saturation, other markets still have huge potential for growth and are therefore of special interest to export companies. In this paper, we analyze the demands, knowledge, and expectations of the emerging market in Russia. It is well documented that the Russian market for organic food has had a much higher growth rate than Western markets in recent years. According to the USDA, the Russian market grew significantly during the last years. The increase might also be due to changes in Russian consumers’ behavior. However, some challenges must be considered when entering the Russian market with premium products: (1 a large number of low‐income consumers are not able topay for premium products, and (2 up until now, there have been no official organic labels available in Russia, and, therefore, it is likely that the Russian population lacks knowledge of what organic food is and which requirements are connected to the organic production process. Considering these restrictions, we analyzed important factors affecting Russian consumers’ food choice on the one hand and their knowledge of organic food on the other. This paper presents results for one specific product (organic potatoes, which can be considered to be a typical alternative to low‐priced, conventional products. A conjoint analysis was conducted in Saint Petersburg (n = 300 to investigate the importance of the buying attributes of organic potatoes. While the results are not representative of the whole Russian market, they show crucial differences in consumer attitudes compared to Western markets and confirm that the average consumer knowledge about this product category remains low. These findings offer valuable information to those stakeholders of the supply chain who want to enter a

  2. Buyer social responsibility: a general concept and its implications for marketing management

    NARCIS (Netherlands)

    Ingenbleek, P.T.M.; Meulenberg, M.T.G.; Trijp, van J.C.M.

    2015-01-01

    The inclusion of sustainability concerns in consumer decision-making poses new challenges to marketing. The existing literature contains a variety of concepts and definitions that pertain to social issues in consumption but lacks an overarching conceptualisation of buyer social responsibility (BSR)

  3. Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review.

    Science.gov (United States)

    Gómez-Suárez, Mónica; Martínez-Ruiz, María Pilar; Martínez-Caraballo, Noemí

    2017-01-01

    Consumer-brand relationships encompass several dimensions, most of which have attracted growing research attention during the last years. Building these relationships is especially important in the marketing 3.0 era, where it is suggested that customers will choose those brands that satisfy their deepest needs. With these ideas in mind, this article provides a review of two key concepts implied in such relationships: brand love and customer engagement. Although both conceptions focus on different stages of consumer-brand relationships, they actually cover different perspectives on the same process. Moreover, they come from diverse conceptual paradigms: whilst brand love comes from the psychology discipline, engagement derives from diverse areas of the marketing field (e.g., the service-dominant logic perspective). However, their further empirical developments have taken place in marketing. Besides, both terms appear to be applied to different empirical perspectives: brand love is usually linked to the Fast Moving Consumer Goods industry and customer engagement to services.

  4. Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review

    Science.gov (United States)

    Gómez-Suárez, Mónica; Martínez-Ruiz, María Pilar; Martínez-Caraballo, Noemí

    2017-01-01

    Consumer-brand relationships encompass several dimensions, most of which have attracted growing research attention during the last years. Building these relationships is especially important in the marketing 3.0 era, where it is suggested that customers will choose those brands that satisfy their deepest needs. With these ideas in mind, this article provides a review of two key concepts implied in such relationships: brand love and customer engagement. Although both conceptions focus on different stages of consumer-brand relationships, they actually cover different perspectives on the same process. Moreover, they come from diverse conceptual paradigms: whilst brand love comes from the psychology discipline, engagement derives from diverse areas of the marketing field (e.g., the service-dominant logic perspective). However, their further empirical developments have taken place in marketing. Besides, both terms appear to be applied to different empirical perspectives: brand love is usually linked to the Fast Moving Consumer Goods industry and customer engagement to services. PMID:28275360

  5. Consumer attitudes and preferences for fresh market tomatoes.

    Science.gov (United States)

    Oltman, A E; Jervis, S M; Drake, M A

    2014-10-01

    This study established attractive attributes and consumer desires for fresh tomatoes. Three focus groups (n = 28 participants) were conducted to explore how consumers perceived tomatoes, including how they purchased and consumed them. Subsequently, an Adaptive Choice Based Conjoint (ACBC) survey was conducted to understand consumer preferences toward traditional tomatoes. The ACBC survey with Kano questions (n = 1037 consumers in Raleigh, NC) explored the importance of color, firmness, size, skin, texture, interior, seed presence, flavor, and health benefits. The most important tomato attribute was color, then juice when sliced, followed by size, followed by seed presence, which was at parity with firmness. An attractive tomato was red, firm, medium/small sized, crisp, meaty, juicy, flavorful, and with few seeds. Deviations from these features resulted in a tomato that was rejected by consumers. Segmentations of consumers were determined by patterns in utility scores. External attributes were the main drivers of tomato liking, but different groups of tomato consumers exist with distinct preferences for juiciness, firmness, flavor, and health benefits. Conjoint analysis is a research technique that collects a large amount of data from consumers in a format designed to be reflective of a real life market setting and can be combined with qualitative insight from focus groups to gain information on consumer consumption and purchase behaviors. This study established that the most important fresh tomato attributes were color, amount of juice when sliced, and size. Distinct consumer clusters were differentiated by preference for color/appearance, juiciness and firm texture. Tomato growers can utilize the results to target attributes that drive consumer choice for fresh tomatoes. © 2014 Institute of Food Technologists®

  6. The Impact of Direct-to-Consumer Advertising on Health Insurance Markets

    OpenAIRE

    William Encinosa; Chad Meyerhoefer; Samuel Zuvekas; Dongyi Du

    2014-01-01

    Direct-to-consumer advertising (DTCA) for drugs has increased from US$200 million in 1997 to US$4 billion in 2011. While studies show that DTCA impacts the patient-physician relationship, little is known of the effect of DTCA on health insurance markets. We test whether DTCA raises the costs in these markets or makes the markets more efficient in drug pricing. Across 212 markets, we examine the impact of DTCA on insurers’ negotiated prices for 166 drugs. Controlling for unobserv...

  7. Direct-to-consumer stem cell marketing and regulatory responses.

    Science.gov (United States)

    Sipp, Douglas

    2013-09-01

    There is a large, poorly regulated international market of putative stem cell products, including transplants of processed autologous stem cells from various tissues, cell processing devices, cosmetics, and nutritional supplements. Despite the absence of rigorous scientific research in the form of randomized clinical trials to support the routine use of such products, the market appears to be growing and diversifying. Very few stem cell biologics have passed regulatory scrutiny, and authorities in many countries, including the United States, have begun to step up their enforcement activities to protect patients and the integrity of health care markets.

  8. Functional food. Product development, marketing and consumer acceptance--a review.

    Science.gov (United States)

    Siró, István; Kápolna, Emese; Kápolna, Beáta; Lugasi, Andrea

    2008-11-01

    It was mainly the advances in understanding the relationship between nutrition and health that resulted in the development of the concept of functional foods, which means a practical and new approach to achieve optimal health status by promoting the state of well-being and possibly reducing the risk of disease. Functional foods are found virtually in all food categories, however products are not homogeneously scattered over all segments of the growing market. The development and commerce of these products is rather complex, expensive and risky, as special requirements should be answered. Besides potential technological obstacles, legislative aspects, as well as consumer demands need to be taken into consideration when developing functional food. In particular, consumer acceptance has been recognized as a key factor to successfully negotiate market opportunities. This paper offers a brief overview of the current functional food market situation in USA, Japan and some European countries completed with some comments on functional food future potential. It explores the main challenges of such product development focusing on the different factors determining the acceptance of functional food. Furthermore it discusses some prominent types of these food products currently on the market.

  9. Filling the gap – how do sensory and marketing attributes interact in consumers' wine choice?

    DEFF Research Database (Denmark)

    Mueller, Simone; Osidacz, P.; Francis, L.

    2011-01-01

    When viticulturists and oenologists produced flavours and aromas that are positively perceived by consumers in blind tastings, the question remains how much they actually influence consumers’ wine liking, choice and repurchase intent in the presence of marketing attributes such as brand, packaging......, region and price. While traditional consumer sensory research mainly focuses on blind sensory evaluation, in reality most consumers drink and evaluate wine in an informed condition, being aware of the price and label information. What is the relative impact of sensory and marketing attributes when...... consumers drink wine in realistic settings and which are the sensory attributes that cut through the marketing clutter? To provide first answers to these questions we report results from a two-stage experiment for Australian Shiraz wines, simulating the process of a consumer choosing a wine from the shelf...

  10. Modeling the consumer's perception of experiential marketing in the Romanian private ophthalmologic services.

    Science.gov (United States)

    Gheorghe, Consuela-Mădălina; Gheorghe, Iuliana-Raluca; Purcărea, Victor Lorin

    2017-01-01

    Introduction. The importance of experience in marketing grew, as the concept itself is very personal and difficult to measure. Experience turns out to be complicated but once placed in a context it gets significant features. As the health care competitive environment increases, marketers are looking for new and effective methods of engaging consumers by using experiential marketing strategies. Moreover, little is known about the consumers' perceptions related to ophthalmologic services. Aim. The objective of this paper was to measure the consumer's perception of experiential marketing in the Romanian private ophthalmologic services by using structural equation modeling. Materials and Methods. The Experiential Marketing model consisted of the following components: Sense Experience, Feel Experience, Think Experience, Act Experience and Relate Experience as well as the consequences of applying Experiential Marketing in the form of willingness to purchase a service, generating word-of-mouth communication and building consumer loyalty. The sampling method was non-probabilistic, using the snowball technique and the sample was made up of 190 people who wore eyeglasses for more than 3 years. The instrument for data collection was a self-administered questionnaire, which consisted of 2 parts: the first section contained several demographic questions and the second section encompassed closed end questions related to the perception of private ophthalmologic services from an experiential marketing perspective. All the second section questions were measured on a 5-point Likert scale ranging from 1 with Strongly Disagree to 5 to Strongly Agree. The data analysis was conducted in SPSS and the structural equation modeling was performed in WarpPLS version 6.0. Findings. There were 71.05% respondents, who appreciated the application of experiential marketing in private ophthalmologic services, followed by 18.95%, who were confused. The demographic profile of respondents encompassed

  11. Association of health profession and direct-to-consumer marketing with infant formula choice and switching.

    Science.gov (United States)

    Huang, Yi; Labiner-Wolfe, Judith; Huang, Hui; Choiniere, Conrad J; Fein, Sara B

    2013-03-01

    Infant formula is marketed by health professionals and directly to consumers. Formula marketing has been shown to reduce breastfeeding, but the relation with switching formulas has not been studied. Willingness to switch formula can enable families to spend less on formula. Data are from the Infant Feeding Practices Study II, a United States national longitudinal study. Mothers were asked about media exposure to formula information during pregnancy, receiving formula samples or coupons at hospital discharge, reasons for their formula choice at infant age 1 month, and formula switching at infant ages 2, 5, 7, and 9 months. Analysis included 1,700 mothers who fed formula at infant age 1 month; it used logistic regression and longitudinal data analysis methods to evaluate the association between marketing and formula choice and switching. Most mothers were exposed to both types of formula marketing. Mothers who received a sample of formula from the hospital at birth were more likely to use the hospital formula 1 month later. Mothers who chose formula at 1 month because their doctor recommended it were less likely to switch formula than those who chose in response to direct-to-consumer marketing. Mothers who chose a formula because it was used in the hospital were less likely to switch if they had not been exposed to Internet web-based formula information when pregnant or if they received a formula sample in the mail. Marketing formula through health professionals may decrease mothers' willingness to switch formula. © 2013, Copyright the Authors Journal compilation © 2013, Wiley Periodicals, Inc.

  12. CONSUMER BEHAVIOR

    Directory of Open Access Journals (Sweden)

    Ilie BUDICA

    2010-03-01

    Full Text Available The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the consumer is influenced by his or her environment; the behavior of consumers while shopping or making other marketing decisions; limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; how consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and how marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.

  13. Digging deeper: How do different types of organic consumers influence the increasing organic market share?

    DEFF Research Database (Denmark)

    Andersen, Laura Mørch; Lund, Thomas Bøker

    2014-01-01

    Purpose – This article aims to investigate how sub-markets with different degrees of maturity develop during a period of general organic growth, and how different consumer segments behave on these sub-markets. Design/methodology/approach – This paper uses actual purchasing behaviour of six consumer...... segments with different attitudes towards food in general, and organic production and products in particular. The data is from the Danish market for organic foods, which is one of the most mature markets in the world. Findings – The segmentation splits consumers into a positive and a non-positive half......, each half consisting of three different segments. The estimations show that the development in general organic consumption varies between segments, and that their behaviour varies between sub-markets. The positive half of the population has driven the overall growth in organic budget share...

  14. The Perspectives to Understand Social Marketing as an Approach in Influencing Consumer Behavior for Good

    Directory of Open Access Journals (Sweden)

    Iin Mayasari

    2012-05-01

    Full Text Available This study is a conceptual paper and highlights perspectives to understand social marketing as an approach to bring about voluntary and socially desirable consumer behavior. The perspective is considered as an alternative way to comprehend consumer behavior change for good as a multi-factor driven action. Hence, social marketing is also considered as a discipline that can be analyzed from multiple perspectives including a behavioral change perspective and a relationship perspective. Each perspective is elaborated by doing a review of existing literature and research. This study shows that social marketing is not only the application of marketing programs to shape consumer behavior, but also a process involving individual, society, and government to make a better life of society.

  15. IMPACT OF PROMOTIONAL STRATEGY ON CONSUMER BEHAVIOUR AND SUSTAINABLE DEVELOPMENT OF DAIRY PRODUCTS MARKET

    Directory of Open Access Journals (Sweden)

    Monika Świątkowska

    2015-09-01

    Full Text Available Chain and market-oriented dairy sustainability, nutritional and social objectives related to the promotion of behaviours aimed at the development are essential. At the same time, the signifi cance of the various forms of sales promotion, as a factor of consumer buying behaviour infl uence, increases. The study includes the use of the sales promotion instruments in commercial space, perceived by consumers and assessment of their impact on purchasing decisions. The study was carried out on the basis of a standardized authoring individual interview questionnaire on nationwide random-quota, registered trials, in 2007–2012, as a part of the study of consumer behaviour performed in the dairy market for KZSM (National Association of Dairy Cooperatives. The results confi rm that the effect of promotion activities is a high visibility by consumers and change of their purchasing decisions. The most important determinant of consumer purchasing behaviour are the price promotions. Most often supported by a complete set of sales promotion instruments have been modern dairy products – yoghurt, grainy and ripening cheese. Sales promotion is an important instrument of balancing the dairy market and shaping the desired behaviour of consumers.

  16. Pengaruh Green Marketing Dan Corporate Social Responsibility Terhadap Keputusan Pembelian Pengetahuan Konsumen Sebagai Variabel Intervening (Studi Pada Toko Swalayan Super Indo Kota Semarang

    Directory of Open Access Journals (Sweden)

    Nurhayati Nurhayati

    2016-08-01

    ABSTACT                This study aimed to analyze the influence of Green Marketing and corporate social responsibility of the decision to buy green products with the mediating role of consumer knowledge .                This research used path analysis ( path analysis . The population of a study is the organic product consumers shopping at Supermarket Super Indo Semarang . Sample was 140 people , which is selected by using accidental  sampling method .                The conclusion of this study is that green marketing and CSR had positive and significant impact on consumer knowledge ( 1 Knowledge of consumers had positive and significant effect on purchasing decisions ( 2 green marketing and CSR had positive and significant impact on consumer purchasing decisions through consumer knowledge as intervening  (3   Key words :   Green Marketing, corporate social responsibility, consumer knowledge,                        consumer purchasing

  17. Survey of Models on Demand, Customer Base-Line and Demand Response and Their Relationships in the Power Market

    OpenAIRE

    Heshmati, Almas

    2012-01-01

    The increasing use of demand-side management as a tool to reliably meet electricity demand at peak time has stimulated interest among researchers, consumers and producer organizations, managers, regulators and policymakers, This research reviews the growing literature on models used to study demand, consumer baseline (CBL) and demand response in the electricity market. After characterizing the general demand models, it reviews consumer baseline based on which further study the demand response...

  18. Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior

    Directory of Open Access Journals (Sweden)

    Alline Sardinha Cordeiro Morais

    2016-04-01

    Full Text Available The presence of elements that refer to nostalgia in many sectors of contemporary society has been studied by researchers from various areas. In marketing, nostalgia is perceived as a market trend that attracts consumers through their past emotions. This article aims to analyze the factors that drive the retro phenomenon, given the evolution of consumption, the current values that govern the relationship between brands and consumers through an exploratory research, also seeking to understand this phenomenon, determining concepts in relation to retro culture and its peculiarities.

  19. Strategie zachowan konsumpcyjnych seniorow na rynku dobr i uslug konsumpcyjnych. (Strategy of consumer behavior of the elderly on the market of consumer foods and services.)

    OpenAIRE

    Felicjan Bylok

    2013-01-01

    In the paper entitled: “Strategy of consumer behavior of the elderly on the market of consumer foods and services” the subject matter for analysis was deemed to be the consumer behavior of the elderly. The author is searching for the answer to the following questions: What are the specifics of the behavior of the elderly on the market of foods and services? What are the factors determining the consumer behavior of the elderly? What types of purchasing behavior are most frequently encountered ...

  20. MODELLING CONSUMER CHOICE IN THE MARKET SWITCHBOARD EQUIPMENT USING IBM SPSS STATISTICS

    Directory of Open Access Journals (Sweden)

    Sergey V. Mkhitaryan

    2014-01-01

    Full Text Available Modelling consumer choice in the marketswitch equipment will allow manufacturing enterprises to improve the efficiencyof design and marketing activities byreducing the financial and human losses associated with pre-treatment orders. Todevelop a model of consumer choice canbe used logistic regression.

  1. Direct-to-consumer marketing of psychological treatments for anxiety disorders.

    Science.gov (United States)

    Gallo, Kaitlin P; Comer, Jonathan S; Barlow, David H

    2013-12-01

    Progress disseminating and implementing evidence-based psychological treatments (EBPTs) for the anxiety disorders has been gradual. To date, the dominant approach for promoting the uptake of EBPTs in clinical settings has been to target the education and training of mental health providers, with many consumers remaining unaware of the potential benefits of EBPTs for anxiety disorders. Direct-to-consumer (DTC) marketing may be a promising vehicle for increasing EBPT utilization rates in the treatment of anxiety disorders. This paper provides an overview of the rationale and important considerations for applying DTC efforts to promote evidence-based care in the treatment of anxiety disorders, and reviews current DTC efforts in this area, including resources on the Internet and other media and in-person events. We conclude with recommendations for future efforts in the DTC marketing of EBPTs for the anxiety disorders, including the need for increased funding and grassroots efforts to inform consumers about anxiety disorders and their most effective treatments. Copyright © 2013 Elsevier Ltd. All rights reserved.

  2. Educating Farmers' Market Consumers on Best Practices for Retaining Maximum Nutrient and Phytonutrient Levels in Local Produce

    Science.gov (United States)

    Ralston, Robin A.; Orr, Morgan; Goard, Linnette M.; Taylor, Christopher A.; Remley, Dan

    2016-01-01

    Few farmers' market consumers are aware of how to retain optimal nutritional quality of produce following purchase. Our objective was to develop and evaluate educational materials intended to inform market consumers about best practices for storing, preserving, and consuming local produce to maximize nutrients and phytonutrients. Printed…

  3. EXPLORATORY FACTOR ANALYSIS (EFA IN CONSUMER BEHAVIOR AND MARKETING RESEARCH

    Directory of Open Access Journals (Sweden)

    Marcos Pascual Soler

    2012-06-01

    Full Text Available Exploratory Factor Analysis (EFA is one of the most widely used statistical procedures in social research. The main objective of this work is to describe the most common practices used by researchers in the consumer behavior and marketing area. Through a literature review methodology the practices of AFE in five consumer behavior and marketing journals(2000-2010 were analyzed. Then, the choices made by the researchers concerning factor model, retention criteria, rotation, factors interpretation and other relevant issues to factor analysis were analized. The results suggest that researchers routinely conduct analyses using such questionable methods. Suggestions for improving the use of factor analysis and the reporting of results are presented and a checklist (Exploratory Factor Analysis Checklist, EFAC is provided to help editors, reviewers, and authors improve reporting exploratory factor analysis.

  4. Characteristic and Preferences of Green Consumer Stratification As Bases to Formulating Marketing Strategies of Ecolabel-Certified Furniture

    OpenAIRE

    Ririn Wulandari; Budi Suharjo; Agus W. Soehadi; Herry Purnomo

    2012-01-01

    International furniture markets certify ecolabel has been growing, but the domestic market has not yet developed. Unfortunate, because these products have two advantages that ensure environmental sustainability and promote a furniture market. This study was expected to open and developed the domestic market for ecolabel-certified furniture. The aim of this study was to develop marketing strategies for ecolabel-certified furniture on each of green consumer stratifications. Consumer stratificat...

  5. Tools for Consumer Rights Protection in the Prediction of Electronic Virtual Market and Technological Changes

    Directory of Open Access Journals (Sweden)

    Mikuláš Gangur

    2014-05-01

    Full Text Available Electronic virtual markets can serve as an alternative tool for collecting information that is spread among numerous experts. This is the principal market functionality from the operators’ point of view. On the other hand it is profits that are the main interest of the market participants. What they expect from the market is liquidity as high as possible and the opportunity for unrestricted trading. Both the operator and the electronic market participant can be considered consumers of this particular market with reference to the requirements for the accuracy of its outputs but also for the market liquidity. Both the above mentioned groups of consumers (the operators and the participants themselves expect protection of their specific consumer rights, i.e. securing the two above mentioned functionalities of the market. These functionalities of the electronic market are, however, influenced by many factors, among others by participants’ activity. The article deals with the motivation tools that may improve the quality of the prediction market. In the prediction electronic virtual market there may be situations in which the commonly used tools for increasing business activities described in the published literature are not significantly effective. For such situations we suggest a new type of motivation incentive consisting in penalizing the individual market participants whose funds are not placed in the market. The functionality of the proposed motivation incentive is presented on the example of the existing data gained from the electronic virtual prediction market which is actively operated.

  6. Understanding heterogeneity among elderly consumers: an evaluation of segmentation approaches in the functional food market.

    Science.gov (United States)

    van der Zanden, Lotte D T; van Kleef, Ellen; de Wijk, René A; van Trijp, Hans C M

    2014-06-01

    It is beneficial for both the public health community and the food industry to meet nutritional needs of elderly consumers through product formats that they want. The heterogeneity of the elderly market poses a challenge, however, and calls for market segmentation. Although many researchers have proposed ways to segment the elderly consumer population, the elderly food market has received surprisingly little attention in this respect. Therefore, the present paper reviewed eight potential segmentation bases on their appropriateness in the context of functional foods aimed at the elderly: cognitive age, life course, time perspective, demographics, general food beliefs, food choice motives, product attributes and benefits sought, and past purchase. Each of the segmentation bases had strengths as well as weaknesses regarding seven evaluation criteria. Given that both product design and communication are useful tools to increase the appeal of functional foods, we argue that elderly consumers in this market may best be segmented using a preference-based segmentation base that is predictive of behaviour (for example, attributes and benefits sought), combined with a characteristics-based segmentation base that describes consumer characteristics (for example, demographics). In the end, the effectiveness of (combinations of) segmentation bases for elderly consumers in the functional food market remains an empirical matter. We hope that the present review stimulates further empirical research that substantiates the ideas presented in this paper.

  7. Consumerization : IT Innovations from the Consumer Market as a Challenge for Corporate IT

    OpenAIRE

    Weiß, Frank; Leimeister, Jan Marco

    2012-01-01

    In the ICT sector, innovations have for a certain time initially appeared in the consumer market (Innovation first on consumer market; Terryn 2011, p. 1).One result of this is that company staff have more experience in the use of innovative information and communication technology for private purposes, and that they also expect the same usage patterns in the corporate environment (Holtsnider and Jaffe 2012, pp. 271272).The fact that in the perception of the staff the infrastructure provided i...

  8. Profiling Consumer Trend-setters in the Canadian Healthy-foods Market

    OpenAIRE

    West, Gale E.; Larue, Bruno

    2004-01-01

    The agri-food industry faces new challenges as consumer demand for new, healthier foods increases. Media headlines frequently mention health benefits from certain foods and food components, and consumers are more health conscious because they are aging. They realize their food choices can reduce their risk of developing chronic illnesses such as cancer and heart disease. The competitive advantages for firms who are the first to bring their food innovations to market will depend in part on the...

  9. Demand response in energy markets

    International Nuclear Information System (INIS)

    Skytte, K.; Birk Mortensen, J.

    2004-11-01

    Improving the ability of energy demand to respond to wholesale prices during critical periods of the spot market can reduce the total costs of reliably meeting demand, and the level and volatility of the prices. This fact has lead to a growing interest in the short-run demand response. There has especially been a growing interest in the electricity market where peak-load periods with high spot prices and occasional local blackouts have recently been seen. Market concentration at the supply side can result in even higher peak-load prices. Demand response by shifting demand from peak to base-load periods can counteract the market power in the peak-load. However, demand response has so far been modest since the current short-term price elasticity seems to be small. This is also the case for related markets, for example, green certificates where the demand is determined as a percentage of the power demand, or for heat and natural gas markets. This raises a number of interesting research issues: 1) Demand response in different energy markets, 2) Estimation of price elasticity and flexibility, 3) Stimulation of demand response, 4) Regulation, policy and modelling aspects, 5) Demand response and market power at the supply side, 6) Energy security of supply, 7) Demand response in forward, spot, ancillary service, balance and capacity markets, 8) Demand response in deviated markets, e.g., emission, futures, and green certificate markets, 9) Value of increased demand response, 10) Flexible households. (BA)

  10. Wait, bond, and buy : Consumer responses to economic crisis

    NARCIS (Netherlands)

    Yabar, J.

    2012-01-01

    Although economic crises tend to be perceived as a time in which consumers cut back on expenditures (including cars, clothes, and houses), market data also shows that sales of certain products increase during economic downturns. How do consumers respond to an economic crisis? And what is the

  11. Specific Features of the Study of Consumer Behaviour in the Students Catering Market

    Directory of Open Access Journals (Sweden)

    Malinka Oksana Ya.

    2014-01-01

    Full Text Available The article studies consumers in the market of students catering on the basis of the method of cluster analysis, which is a many-sided statistical procedure, which envisages collection of data, which keep information about the sampling and ordering objects into relatively homogeneous groups, as a result seven main segments of food consumers are allocated. Using the method of factor analysis the article identifies main factors that influence consumer behaviour when selecting catering establishments. The article studies consumer behaviour in the students catering market in the city of Ivano-Frankivsk using the method of polling and semantic differential. The article identifies main shortcomings in the activity of the studies students catering establishment. The article offers measures for achieving the desired level of satisfaction of clients with the quality of service in the selected catering establishment.

  12. The Impact of Viral Marketing Through Social Media on BCD's Consumer Brand Knowledge

    OpenAIRE

    Kusumadjaja, Levina

    2014-01-01

    Due to the continous increase in viral marketing's popularity phenomenon that causes viral marketing to later become a strategic requirement for marketers worldwide, a necessity to assess the effectiveness of viral marketing in achieveing its objectives in leveraging brand and products has emerged. This research was accomplished to study the impact of viral marketing through social media on consumer brand knowledge of a franchised Taiwanese bubble tea company, BCD. The company utilizes viral...

  13. EVOLUTION OF THE MAIN MODELS OF INTEGRATED MARKETING COMMUNICATIONS WHO HAVE THE ROLE TO INFLUENCE CONSUMER BUYING BEHAVIOR

    Directory of Open Access Journals (Sweden)

    OANCEA OLIMPIA ELENA MIHAELA

    2015-03-01

    Full Text Available The models of integrated marketing communication have become today a very useful tool, that can provide companies a sustainable competitive advantage. The integrated marketing communication identifies with today's market dynamics and learn organizations how easy it can be to prosper in an environment where there are produced changes in an alarming way. In an economy with a strong competition character, organizations must capitalize integrated marketing communication in a way more efficiently, for to ensure the creation and maintenance of longterm relationships with current and potential customers. A product or a brand exist in the consumer's mind there not only because of experience with it, but also due to the medium and long term effects on that a message built on base the wishes, expectations or consumer preferences is transmitted simultaneously through as many tools of communication. Building and managing relationships with consumers can have a direct and positive effect on efficiency of the results of communication of a company. Changes in the business environment, along with technological innovation, increasing consumer sophistication and changes in marketing communications practices, have led organizations to seek to improve relationships with their consumers, and to strive to deliver consistent messages to all stakeholders - consumers, employees, company partners, the state, local governments, suppliers - across a wide range of integrated marketing communications channels.Therefore, the purpose of this article is to identify and analyze the main models of integrated marketing communication that can influence the consumer behaviour.

  14. Salted and preserved duck eggs: a consumer market segmentation analysis.

    Science.gov (United States)

    Arthur, Jennifer; Wiseman, Kelleen; Cheng, K M

    2015-08-01

    The combination of increasing ethnic diversity in North America and growing consumer support for local food products may present opportunities for local producers and processors in the ethnic foods product category. Our study examined the ethnic Chinese (pop. 402,000) market for salted and preserved duck eggs in Vancouver, British Columbia (BC), Canada. The objective of the study was to develop a segmentation model using survey data to categorize consumer groups based on their attitudes and the importance they placed on product attributes. We further used post-segmentation acculturation score, demographics and buyer behaviors to define these groups. Data were gathered via a survey of randomly selected Vancouver households with Chinese surnames (n = 410), targeting the adult responsible for grocery shopping. Results from principal component analysis and a 2-step cluster analysis suggest the existence of 4 market segments, described as Enthusiasts, Potentialists, Pragmatists, Health Skeptics (salted duck eggs), and Neutralists (preserved duck eggs). Kruskal Wallis tests and post hoc Mann-Whitney tests found significant differences between segments in terms of attitudes and the importance placed on product characteristics. Health Skeptics, preserved egg Potentialists, and Pragmatists of both egg products were significantly biased against Chinese imports compared to others. Except for Enthusiasts, segments disagreed that eggs are 'Healthy Products'. Preserved egg Enthusiasts had a significantly lower acculturation score (AS) compared to all others, while salted egg Enthusiasts had a lower AS compared to Health Skeptics. All segments rated "produced in BC, not mainland China" products in the "neutral to very likely" range for increasing their satisfaction with the eggs. Results also indicate that buyers of each egg type are willing to pay an average premium of at least 10% more for BC produced products versus imports, with all other characteristics equal. Overall

  15. Market structure and the role of consumer information in the physician services industry: an empirical test.

    Science.gov (United States)

    Wong, H S

    1996-04-01

    This paper applies Panzar and Rosse's (1987) econometric test of market structure to examine two long-debated issues: What is the market structure for physician services? Do more physicians in a market area raise the search cost of obtaining consumer information and increase prices (Satterthwaite, 1979, 1985)? For primary care and general and family practice physicians, the monopolistically competitive model prevailed over the competing hypotheses--monopoly, perfect competition, and monopolistic competition characterized by consumer informational confusion. Although less conclisive, there is some evidence to support the monopolistically competitive model for surgeons and the consumer informational confusion model for internal medicine physicians.

  16. The emerging "fans economy" marketing mode in digital consuming products industry in China

    OpenAIRE

    Wu, Chao

    2015-01-01

    The purpose of this thesis was to identify the new marketing mode in the consuming products industry and to discuss its feasibility to apply the emerging marketing mode into other industries or countries. The new marketing mode is called the “Fans economy” marketing mode. The objectives of the thesis are comparing the new marketing mode with the traditional one rather than challenging it, so that the thesis can make the analysis about the advantages and the disadvantages of the new marketing ...

  17. The role of product design in consumers' choices in the individual insurance market.

    Science.gov (United States)

    Marquis, M Susan; Buntin, Melinda Beeuwkes; Escarce, José J; Kapur, Kanika

    2007-12-01

    To evaluate the role of health plan benefit design and price on consumers' decisions to purchase health insurance in the nongroup market and their choice of plan. Administrative data from the three largest nongroup insurers in California and survey data about those insured in the nongroup market and the uninsured in California. We fit a nested logit model to examine the effects of plan characteristics on consumer choice while accounting for substitutability among certain groups of products. Product choice is quite sensitive to price. A 10 percent decrease in the price of a product would increase its market share by about 20 percent. However, a 10 percent decrease in prices of all products would only increase overall market participation by about 4 percent. Changes in the generosity of coverage will also affect product choice, but have only small effects on overall participation. A 20 percent decrease in the deductible or maximum out-of-pocket payment of all plans would increase participation by about 0.3-0.5 percent. Perceived information search costs and other nonprice barriers have substantial effects on purchase of nongroup coverage. Modest subsidies will have small effects on purchase in the nongroup market. New product designs with higher deductibles are likely to be more attractive to healthy purchasers, but the new benefit designs are likely to have only small effects on market participation. In contrast, consumer education efforts have a role to play in helping to expand coverage.

  18. The value of mobile marketing for consumers and retailers : a literature review

    OpenAIRE

    Ström, Roger; Vendel, Martin

    2012-01-01

    Purpose: In this review mobile device shopping, consumers' use of mobile devices while shopping, is assumed to be an extension of consumers' shopping behaviors developed on internet connected desktop and laptop computers (PC). The purpose is to describe existing knowledge on how mobile marketing can increase value for consumers and retailers, enabling more precise research and development of managerial concepts and tools, providing both managers and academ­ics with increased understanding of ...

  19. Consumer guidance in product innovation: Conceptualisation of a measurement instrument for the fast-moving consumer goods industry

    DEFF Research Database (Denmark)

    Costa, Ana I. A.

    Recent meta-analysis of the impact of market-orientation on business performance yielded a significant positive correlation between market-orientation and new product performance (.35) and innovativeness (.45) (Kirca, Jayachandran & O'Bearden, 2005) Behavioral perspective of market-orientation: a......Recent meta-analysis of the impact of market-orientation on business performance yielded a significant positive correlation between market-orientation and new product performance (.35) and innovativeness (.45) (Kirca, Jayachandran & O'Bearden, 2005) Behavioral perspective of market......-orientation: a set of organizational activities that are related to the generation and dissemination of and responsiveness to market intelligence (Kohli, Jaworski & Kumar, 1993) Market-orientation comprises three behavioral components - customer-orientation, competitor-orientation and inter-functional coordination...... and innovativeness across different types of FMCG manufacturers? One way of approaching these questions in the context of innovation in the fast moving consumer goods (FMCG) industry is to apply the concept of consumer-led new product development. Consumer-led product development was introduced in the early 90's...

  20. Localization--the revolution in consumer markets.

    Science.gov (United States)

    Rigby, Darrell K; Vishwanath, Vijay

    2006-04-01

    Standardization has been a powerful strategy in consumer markets, but it's reached the point of diminishing returns. And diversity is not the only chink in standardization's armor: Attempts to build stores in the remaining attractive locations often meet fierce resistance from community activists. From California to Florida to New Jersey, neighborhoods are passing ordinances that dictate the sizes and even architectural styles of new shops. Building more of the same--long the cornerstone of retailer growth--seems to be tapped out as a strategy. Of course, a company can't customize every element of its business in every location. Strategists have begun to use clustering techniques to simplify and smooth out decision making and to focus their efforts on the relatively small number of variables that usually drive the bulk of consumer purchases. The customization-by-clusters approach, which began as a strategy for grocery stores in 1995, has since proven effective in drugstores, department stores, mass merchants, big-box retailers, restaurants, apparel companies, and a variety of consumer goods manufacturers. Clustering sorts things into groups, so that the associations are strong between members of the same cluster and weak between members of different clusters. In fact, by centralizing data-intensive and scale-sensitive functions (such as store design, merchandise assortment, buying, and supply chain management), localization liberates store personnel to do what they do best: Test innovative solutions to local challenges and forge strong bonds with communities. Ultimately, all companies serving consumers will face the challenge of local customization. We are advancing to a world where the strategies of the most successful businesses will be as diverse as the communities they serve.

  1. Green marketing as a key strategy for sustainable development: A case study of Albanian consumers

    Directory of Open Access Journals (Sweden)

    Anita Gumeni

    2014-05-01

    Full Text Available Recently efforts have been made in order to achieve sustainable development, which consists of social sustainability, economic sustainability and environmental sustainability in order to reach well-being of present and future generations. In our time the concern for environmental topics and sustainable development has been increasing. Accordingly companies are trying to design new strategies for gaining competitive advantage in the marketplace. Green marketing is one of such strategies used by marketers for reaching sustainable development. Companies need to know consumers' attitude and to adapt new marketing solutions with the focus on determining the expectations and satisfying their needs. In this paper we will attempt to examine the attitude of Albanian consumers toward eco-friendly products. The aim of the survey is to gather information from a consumer standpoint. We will apply various statistical analyses to investigate the demographic variable of consumers who are willing to pay an extra price for eco-friendly products. Findings demonstrate that the profile of consumers with a positive attitude towards eco-friendly products was more likely to be young educated women.

  2. Direct-to-consumer tobacco marketing and its association with tobacco use among adolescents and young adults.

    Science.gov (United States)

    Soneji, Samir; Ambrose, Bridget K; Lee, Won; Sargent, James; Tanski, Susanne

    2014-08-01

    We assess exposure to direct-to-consumer tobacco marketing and its association with ever having tried smoking, smoking within past 30 days (current), and smoking ≥100 cigarettes in lifetime (established) among adolescents and young adults. We surveyed a U.S. telephone sample of 3,342 15- to 23-year-olds and 2,541 respondents subsequently completed a web-based survey. Among respondents completing both the telephone and web-based surveys (N = 2,541 [75%]), we assessed their exposure to direct-to-consumer tobacco marketing (receiving direct mail from tobacco companies and seeing tobacco company websites) and their associations with ever having tried smoking, current smoking, and established smoking. Overall, 12% of 15- to 17-year-olds and 26% of 18- to 23-year-olds were exposed to direct-to-consumer tobacco marketing. Racial/ethnic minority nonsmoking respondents were more likely to see tobacco websites than nonsmoking whites. Respondents exposed to either form of direct-to-consumer tobacco marketing were more likely to currently smoke (adjusted odds ratio 2.2, 95% confidence interval 1.3-3.8), while those exposed to both forms of marketing experienced even higher odds of currently smoking (adjusted odds ratio 2.7, 95% confidence interval 1.1-6.6). We observed similar relationships for ever having tried smoking and established smoking. Direct-to-consumer tobacco marketing reaches adolescent and young adult nonsmokers and is associated with smoking behavior. Copyright © 2014 Society for Adolescent Health and Medicine. All rights reserved.

  3. Direct-to-Consumer Tobacco Marketing and Its Association with Tobacco Use Among Adolescents and Young Adults

    Science.gov (United States)

    Soneji, Samir; Ambrose, Bridget K.; Lee, Won; Sargent, James; Tanski, Susanne

    2014-01-01

    Objective We assess exposure to direct-to-consumer tobacco marketing and its association with ever having tried smoking, smoking within past 30 days (‘current’), and smoking ≥100 cigarettes in lifetime (‘established’) among adolescents and young adults. Methods We surveyed a U.S. telephone sample of 3,342 15–23 year olds and 2,541 respondents subsequently completed a web-based survey. Among respondents completing both the telephone and web-based surveys (N=2,541 [75%]), we assessed their exposure to direct-to-consumer tobacco marketing (receiving direct mail from tobacco companies and seeing tobacco company websites) and their associations with ever having tried smoking, current smoking, and established smoking. Results Overall, 12% of 15–17 year olds and 26% of 18–23 year olds were exposed to direct-to-consumer tobacco marketing. Racial/ethnic minority non-smoking respondents were more likely to see tobacco websites than non-smoking Whites. Respondents exposed to either form of direct-to-consumer tobacco marketing were more likely to currently smoke (adjusted odds ratio[AOR]: 2.2; 95% CI 1.3–3.8), while those exposed to both forms of marketing experienced even higher odds of currently smoking (AOR: 2.7; 95% CI 1.1–6.6). We observed similar relationships for ever having tried smoking and established smoking. Conclusions Direct-to-consumer tobacco marketing reaches adolescent and young adult non-smokers and is associated with smoking behavior. PMID:24661738

  4. Green marketing today – a mix of trust, consumer participation and life cycle thinking

    Directory of Open Access Journals (Sweden)

    Lewandowska Anna

    2017-12-01

    Full Text Available A transition for a green, circular economy has encouraged companies to use new tools which boost sustainability. The purpose of this article is to discuss the consideration of life cycle thinking in green marketing as realized by companies. This theoretical-conceptual study aims to analyze life cycle assessment (LCA as a useful tool for assessing green marketing goals. We also intend to highlight the importance of creating consumer trust for green business by displaying the green credentials of the products and activities. The article presents t he virtues and shortcomings of the LCA results relative to marketing management. As a result, the literature presents some gaps in terms of addressing life cycle thinking in marketing management and linking with consumer participation and trust.

  5. Consumer decision making in the individual health insurance market.

    Science.gov (United States)

    Marquis, M Susan; Buntin, Melinda Beeuwkes; Escarce, José J; Kapur, Kanika; Louis, Thomas A; Yegian, Jill M

    2006-01-01

    This paper summarizes the results from a study of consumer decision making in California's individual health insurance market. We conclude that price subsidies will have only modest effects on participation and that efforts to reduce nonprice barriers might be just as effective. We also find that there is substantial pooling in the individual market and that it increases over time because people who become sick can continue coverage without new underwriting. Finally, we show that people prefer more-generous benefits and that it is difficult to induce people in poor health to enroll in high-deductible health plans.

  6. Size of the direct-to-consumer genomic testing market.

    Science.gov (United States)

    Wright, Caroline F; Gregory-Jones, Shelley

    2010-09-01

    There has been enormous interest in the recent development of consumer genomics services, but very little is known about their impact. Using publicly available information, we estimate that the market for genetic susceptibility tests for complex diseases is much smaller than previously suggested, and hence consider that regulation through restrictive statutory legislation may be excessive.

  7. COGNAC consumption: A comparative study on American and Chinese consumers

    Directory of Open Access Journals (Sweden)

    Lingfang Song

    2018-06-01

    Full Text Available Being a French traditional prestigious spirit, cognac has a strong export orientation, with a majority of the product being consumed internationally. The United States is the largest market in volume and China the largest in value. This paper aims to study consumer behaviors of the two countries in terms of their preferences, motivations, and consumption patterns towards cognac. By studying 248 valid responses from the United States and 256 valid responses from China, our study reveals significant differences between the two groups. The study allows a better understanding of the markets. It provides useful insights in the development of market potentials, designing marketing communications, and adaptation of product features relating to cognac. It may also stimulate reflections for wine and other spirit companies for their business in the two markets. Keywords: Cognac, Consumer behaviors, Marketing

  8. OVERVIEW OF THE INDUSTRIAL MARKET IN ROMANIA. IMPLICATIONS FROM THE ORGANIZATIONAL CONSUMER PERSPECTIVE

    Directory of Open Access Journals (Sweden)

    Constantin SASU

    2016-06-01

    Full Text Available Nowadays research in consumer behaviour has become really useful in understanding consumer needs regarding the use of products or services. Despite the tremendous work carried out in the field of consumer behaviour, few studies have concentrated on the organizational consumers as main buyers in the market. In this regard, considering the economic sectors of Romania, the main purpose of the article consists in characterizing the national industrial buyers taking into consideration the organizational consumer approach. Using an empirical study based on the macroeconomic indicators published by the Romanian National Institute of Statistics, we aimed to identify the components of the organizational market in Romania. In this regard, we selected several statistical indicators specific for the agriculture sector which can help us understand the behaviour of the organizations from this area considering the buying perspective. The results obtained demonstrate that although there are many macroeconomic indicators in the agriculture sector (43 few of them (19 provide significant information regarding the industrial buying behaviour among Romanian firms from this area.

  9. PRINCIPLES AND MODELS OF CONSUMER SEGMENTATION IN THE BANKING PRODUCTS AND SERVICES MARKET

    Directory of Open Access Journals (Sweden)

    Andrey V. Tsarev

    2015-01-01

    Full Text Available The process of segmenting consumers ofbanking products and services connects withconducting marketing research. In the processof customer segmentation it is necessary to identify the factors that affect them. Identifi cation of competitive and consumer factors, in particular, is necessary for marketing decision making andthe development of the segment coverage strategy to reach a segment at all stages of planningmarketing activities and evaluating its effectiveness. After determining the basic segments on macro and micro levels the segment coveragestrategies are developed that should be based onthe results of the segmentation map construction.Banking institutions that implement informationtechnology to facilitate collecting and processingcustomer data, such as CRM-systems, receivemore opportunities to identify the client and provide a competitive position in the market.

  10. Consumer Behavior Under Imperfect Information: A Review of Psychological and Marketing Research as It Relates to Economic Theory

    OpenAIRE

    Wilde, Louis L.

    1983-01-01

    In recent years, theoretical economists have begun to examine the effects of imperfect information on the existence, uniqueness, and efficiency of market equilibria, both in labor markets and in consumer product markets. Two significant conclusions can be drawn from this literature: (1) the properties of market equilibria are extremely sensitive to the search strategies used by consumers or workers, and (2) the key to “stabilizing” markets at price or wage distributions which are competitive ...

  11. When Brands Become Real-Lived Experiences: Consumer Motivations to Participate in Event-Marketing Strategies (Final Draft of the Manuscript)

    OpenAIRE

    Wohlfeil, Markus

    2005-01-01

    Due to significant changes in their marketing environments and in consumer behaviour, marketers are confronted with the decreasing effectiveness of their classic marketing communications and in need of new ways to position their brands in consumers' minds. As a consequence, event-marketing is becoming increasingly popular alternative for marketers to communicate with their target audiences on a behavioural level. Event-marketing is defined as the staging of interactive marketing-events as 3-d...

  12. Consumer Social Responsibility: Example of Cycling Service

    Directory of Open Access Journals (Sweden)

    Jesevičiūtė-Ufartienė Laima

    2017-12-01

    Full Text Available The article presents research on consumer social responsibility based on the example of cycling service. The author analyses the tourism sector determining a relation between socially responsible behaviour of an organization and consumer behaviour.

  13. Supporting renewable energy on liberalised markets: green electricity between additionally and consumer sovereignty

    International Nuclear Information System (INIS)

    Menges, R.

    2003-01-01

    The German feed-in regulation has been perhaps the most effective promotional policy for green electricity. However, with the growing momentum of the liberalisation process the current regulation is challenged by structural problems about how to address the demand side. Price regulation leaves little room for private green electricity market activities. Moreover, the success of the feed-in regulation depends on a strict differentiation of the political segment and the emerging green electricity markets. The question, therefore, is about the role green electricity markets can (or should) perform in general. In order to evaluate green electricity markets the additionality criteria is frequently used, implying that markets are only desirable if they lead to additional environmental effects. The additionality criteria has two implications: First, transformed into individual behaviour, additionality implies that consumers are assumed to act as pure altruists. However, there is evidence from empirical studies that green electricity consumers behave more as impure altruists: they are not so much interested in the objective environmental impact of their behaviour but more objected to receive a private satisfaction from buying an environmental friendly product. Whereas theoretical models in the case of pure altruism suggest that private activities crowd out totally when policy becomes active in supporting the public good, this crowding out disappears in the case of impure altruism. Second, using end-state criteria such as the additionality principle as precondition, and neglecting process criteria such as consumer sovereignty, means to prevent establishing competitive market process right at the outset in principle. (author)

  14. Supporting renewable energy on liberalised markets: green electricity between additionality and consumer sovereignty

    International Nuclear Information System (INIS)

    Menges, Roland

    2003-01-01

    The German feed-in regulation has been perhaps the most effective promotional policy for green electricity. However, with the growing momentum of the liberalisation process the current regulation is challenged by structural problems about how to address the demand side. Price regulation lefts only little room for private green electricity market activities. Moreover, the success of the feed-in regulation depends on a strict differentiation of the political segment and the emerging green electricity markets. The question, therefore, is about the role green electricity markets can (or should) perform in general. In order to evaluate green electricity markets the additionality criteria is frequently used, implying that markets are only desirable if they lead to additional environmental effects. The additionality criteria has two implications: First, transformed into individual behaviour, additionality implies that consumers are assumed to act as pure altruists. However, there is evidence from empirical studies that green electricity consumers behave more as impure altruists: they are not so much interested in the objective environmental impact of their behaviour but more objected to receive a private satisfaction from buying an environmental friendly product. Whereas theoretical models in the case of pure altruism suggest that private activities crowd out totally when policy becomes active in supporting the public good, this crowding out disappears in the case of impure altruism. Second, using end-state criteria such as the additionality principle as pre-condition, and neglecting process criteria such as consumer sovereignty, means to prevent establishing competitive market process right at the outset in principle

  15. Bills to pay - Consumers and policymakers' reactions to problems with the liberalised market for electricity

    Energy Technology Data Exchange (ETDEWEB)

    Karlstroem, Henrik

    2010-07-01

    Full text: The Norwegian market for electricity has been completely deregulated since 1991 and allows consumers to freely choose their supplier of electricity. Conventional economic theory postulates that consumers will actively exploit price differences and thus drive efficient competition between electricity utilities. However, research shows that most consumers are not particularly active users of the possibilities offered by this free competition, even if some do engage with the options offered by a deregulated market. In the case of the Norwegian market for electricity, prices may multiply rapidly if a series of conditions such as transfer capability problems, import restrictions and increased demand due to low temperatures are met. In the winter of 2002/2003, a combination of all these occurred, leading to an eightfold increase in electricity prices in the course of days and sparking a heated debate over the policy for pricing of electricity. The outcome was the construction of a new, high-emission mobile gas plant, which has yet to be put to use. In the winter of 2009/2010, this situation was repeated, with debate over how to either fix prices at a 'more reasonable' level or how to quickly increase the production of electricity to meet increased demand. Evidently, this situation is fated to reoccur as long as the current regime is operative. Using data from a statistically representative telephone survey about consumer preferences, I analyse responses about opinions on the need for political control over the construction of new electricity production facilities and control over pricing. The data is combined with a large sample of newspaper articles about the problems of prices that are at times very high. Together, this gives us an idea of how policy decisions are constantly up for revision, and how a supposed 'de-politicised' policy field can again be subject to intense political debate. (Author)

  16. Optimization of Fast Moving Consumer Goods (FMCG) marketing channels in China: a case study

    OpenAIRE

    Chun, Chen

    2015-01-01

    PhD in Management / JEL classification: M31 The operation conditions of marketing channels, regarded as the crucial external resources of enterprises, directly influence the market position of a company. Good marketing channels are significant links for enterprises to perceive market change and adjust enterprise behavior and decisions. This thesis seeks to clarify and define various factors influencing marketing channels optimization by using fast moving consuming goods (FMC...

  17. THE SAVING AND INVESTING CONSUMER BEHAVIOR ANALYSES ON THE ROMANIAN FINANCIAL MARKET.

    Directory of Open Access Journals (Sweden)

    Tanase (Rosca Laura Daniela

    2011-12-01

    Full Text Available This article aims to provide an analysis of the saving and investing consumer behavior, that where researched in a time of changes after a severe financial crisis. The analyses purpose was to determine the reasons, or the way that the reasons would change, for buying different financial instruments, and also the way that the consumer perceives investing and saving. Different demographical characteristics and their influence on the financial behavior of the consumers were also studied. The investor behavior on the developed markets is being studied carefully for many years. The need to create financial products for each customer type, such as Generation Y, intensely investigated by various research teams, in different ways, resulting in different characteristics such as general proclivity to the marketing, advertising, consumerism, branding, environmental issues, fashion and even anxiety, begins to be felt also on the Romanian market. So, to better understand the actual degree of knowledge that the consumer have on the concepts of saving and investing and on that activities involved into this concepts is a very important step of the research. The research method is a survey based on a sample chosen with the simple random method undertaken in 2010. There were gathered 480 questionnaires. Research is not a statistical nationwide representative because of the lack of the financial and human capabilities. The developed questionnaire summarized 22 questions, in order to illustrate the way that saving and investing were seen, to see actual investing behavior and to measure the degree of trust given to the most known investing means. We expect that the methods of 'investing' that are most known and used to be bank deposits because in Romania the risk appetite is a low one. The people's appetite for saving activities we expect to be motivated by the need for purchasing consumer goods, and eventually buying a car or a house but not the desire to

  18. A Social Media Marketing Plan for a Medium-sized Consumer Goods Company

    OpenAIRE

    Okolie, Emeka

    2013-01-01

    The objective of this study is to develop a social media marketing plan for the case com-pany to integrate it into its existing marketing communications. The case company of this study is a medium-sized consumer goods producing company that advertises its brand and products using traditional methods of advertising (radio, television, flyers and event promotion). At the moment, these methods seem to be lacking in efficiency and effective-ness caused by the saturation of marketing information w...

  19. Market based consumer adaptation. Preliminary study

    International Nuclear Information System (INIS)

    Saele, Hanne

    2005-04-01

    This report is a foundation for further research in the project ''Market based consumer adaptation'', project period 2005-2008. The report describes characteristics of shortage periods for both energy and effects, low priority consumption, power products and network tariffs that may contribute to increased flexibility in consumption and limitations in the IT-systems of today and discusses what problems would be of interest for further studies. The reduction of low priority consumption and the activation of price elasticity would be challenges both for effect and energy shortages. Private consumption would however, partly be different due to the time perspective. It is expected that periods of effect shortages would be of only a few hours and the challenge would be to obtain sufficient response at an hourly basis at load disconnection. The energy shortage is expected to last longer which results in problems in obtaining sufficient and real consumer reduction over time in order to reduce the danger of critical shortage. Important elements in order to supply new power products and network tariffs which contributes to increased flexibility in the consumption, are technology for current registration and remote control of consumption, contracts between the involved parties and the framework conditions that gives incentives for establishing new network/power products. When several parties shall use the same measurements for accounting it would be necessary for all the figures to arrive in time and that corrections are avoided as much as possible. It would also be challenging for the parties whether new products satisfy the regulations. Pricing in network tariffs is subject to more legal public regulations than developing a power product. This may make it difficult to produce ''correct'' network tariffs due to regulation and at the same time interest more customers to making deals with such tariffs. Even if the power suppliers to a certain extent, are more free to develop

  20. Minority Game of price promotions in fast moving consumer goods markets

    Science.gov (United States)

    Groot, Robert D.; Musters, Pieter A. D.

    2005-05-01

    A variation of the Minority Game has been applied to study the timing of promotional actions at retailers in the fast moving consumer goods market. The underlying hypotheses for this work are that price promotions are more effective when fewer than average competitors do a promotion, and that a promotion strategy can be based on past sales data. The first assumption has been checked by analysing 1467 promotional actions for three products on the Dutch market (ketchup, mayonnaise and curry sauce) over a 120-week period, both on an aggregated level and on retailer chain level. The second assumption was tested by analysing past sales data with the Minority Game. This revealed that high or low competitor promotional pressure for actual ketchup, mayonnaise, curry sauce and barbecue sauce markets is to some extent predictable up to a forecast of some 10 weeks. Whereas a random guess would be right 50% of the time, a single-agent game can predict the market with a success rate of 56% for a 6-9 week forecast. This number is the same for all four mentioned fast moving consumer markets. For a multi-agent game a larger variability in the success rate is obtained, but predictability can be as high as 65%. Contrary to expectation, the actual market does the opposite of what game theory would predict. This points at a systematic oscillation in the market. Even though this result is not fully understood, merely observing that this trend is present in the data could lead to exploitable trading benefits. As a check, random history strings were generated from which the statistical variation in the game prediction was studied. This shows that the odds are 1:1,000,000 that the observed pattern in the market is based on coincidence.

  1. PENGARUH GREEN MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK UNILEVER (STUDI KASUS MASYARAKAT KOTA BANDUNG

    Directory of Open Access Journals (Sweden)

    Khaya Widelia

    2016-03-01

    Full Text Available Abstract - The tendency of current consumption patterns began to shift in environmentally friendly products. This can be seen from the development of Green Marketing in Indonesia, especially in Bandung. Shifting patterns of life has become the people's choice to meet the needs of a healthy life. Currently the company uses Corporate Social Responsibility strategy to encourage consumers and employees in real action. This research uses descriptive research design and verification with the calculation of linear regression. The population in this study were people in Bandung, with a sample of 400 respondents. The results showed that green marketing is not significantly influence the purchasing decisions of consumers due to lack of knowledge about Unilever products that are environmentally friendly, and Corporate Social Responsibility significantly influence the purchasing decision, because PT. Unilever heavily in informing about Corporate Social Responsibility program that is used to customers or prospective customers. Keywords: Green Marketing, Corporate Social Responsibility, Purchasing Decision. Abstrak - Kecenderungan pola konsumsi saat ini mulai beralih pada produk ramah lingkungan. Hal ini terlihat dari perkembangan Green Marketing di Indonesia, khususnya di Kota Bandung. Pergeseran pola hidup ini telah menjadi pilihan masyarakat untuk memenuhi kebutuhan hidup sehat. Saat ini perusahaan menggunakan strategi Corporate Social Responsibility untuk mengajak konsumen dan karyawan perusahaan dalam aksi nyata. Penelitian ini menggunakan desain riset deskriptif dan verifikatif, dengan perhitungan regresi linier berganda. Populasi dalam penelitian ini adalah masyarakat Kota Bandung dengan sampel sebanyak 400 responden. Hasil penelitian menunjukkan bahwa green marketing tidak berpengaruh signifikan terhadap keputusan pembelian yang disebabkan kurangnya pengetahuan konsumen tentang produk Unilever yang ramah lingkungan, dan Corporate Social Responsibility

  2. Consumer Smartphone Apps Marketed for Child and Adolescent Anxiety: A Systematic Review and Content Analysis.

    Science.gov (United States)

    Bry, Laura Jane; Chou, Tommy; Miguel, Elizabeth; Comer, Jonathan S

    2018-03-01

    Anxiety disorders are collectively the most prevalent mental health problems affecting youth. To increase the reach of mental health care, recent years have seen increasing enthusiasm surrounding mobile platforms for expanding treatment delivery options. Apps developed in academia and supported in clinical trials are slow to reach the consumer marketplace. Meanwhile, proliferation of industry-developed apps on consumer marketplaces has been high. The present study analyzed content within mobile products prominently marketed toward consumers for anxiety in youth. Systematic inventory of the Google Play Store and Apple Store using keyword searches for child and adolescent anxiety yielded 121 apps, which were evaluated on the basis of their descriptive characteristics, mobile functionalities, and adherence to evidence-based treatment principles. Findings revealed that evidence-based treatment content within the sample is scant and few comprehensive anxiety self-management apps were identified. Advanced features that leverage the broader functionalities of smartphone capabilities (e.g., sensors, ecological momentary assessments) were rarely present. Findings underscore the need to increase the prominence and accessibility of quality child anxiety intervention products for consumers. Strategies for improving marketing of supported apps to better penetrate consumer markets are discussed. Copyright © 2017. Published by Elsevier Ltd.

  3. The impact of the number of retail outlets on the market share of consumer goods' retail brands

    Directory of Open Access Journals (Sweden)

    Vlahović Marko

    2016-01-01

    Full Text Available The paper presents the research results of effects of retail brands of consumer goods on the market share they have in Serbia. In particular, the research includes the impact of the retail format on the growth or decrease in market share. The data were obtained from market retailing research of consumer goods on the Internet and the research carried out by the GFK agency. The study used a statistical method of data processing by the method of descriptive statistics. The survey showed that the Serbian retail market is still underdeveloped, and that the strongest impact on the market share of retail chain stores of consumer goods has the size of the retail network, as well as a strong dominance of traditional trade in comparison to organized one. The retail market in Serbia has a long period of consolidation forthcoming and also taking over such a status that organized trades or TOP 10 retail chains have already had in the most developed countries. The market share of TOP 10 retail chains in Serbia is now at the level slightly bigger than 30%, while those in developed market economies have a market share moving up to 75%.

  4. The Importance of Consumer Trust for the Emergence of a Market for Green products

    DEFF Research Database (Denmark)

    Nuttavuthisit, Krittinee; Thøgersen, John

    2017-01-01

    Consumer trust is a key prerequisite for establishing a market for credence goods, such as “green” products, especially when they are premium priced. This article reports research on exactly how, and how much, trust influences consumer decisions to buy new green products. It identifies consumer t...... behavior. Implications for policy and future research are discussed....

  5. How the making and marketing of sustainable brand affect consumer behaviour

    OpenAIRE

    Nguyen, Vy

    2014-01-01

    The purpose of this thesis is to concentrate on sustainable businesses. This whole report will deal with sustainable production/making and marketing products, as well as their effect on consumer behaviour. In the first stage, the author looked through the greening concept of mainstream business. Then, based on the review, the sustainable business part is developed and divided into making sustainable products and sustainable marketing. Sustainable production covers the main ideas of envir...

  6. Consumer product branding strategy and the marketing of physicians' services.

    Science.gov (United States)

    Friedrich, H; Witt, J

    1995-01-01

    Hospitals have traditionally maintained physician referral programs as a means of attracting physicians to their network of affiliated providers. The advent of managed care and impending healthcare reform has altered the relationship of hospitals and physicians. An exploratory study of marketing approaches used by twelve healthcare organizations representing twenty-five hospitals in a large city was conducted. Strategies encountered in the study ranged from practice acquisition to practice promotion. This study suggests that healthcare providers might adopt consumer product branding strategies to secure market-share, build brand equity, and improve profitability.

  7. A novel approach using flexible scheduling and aggregation to optimize demand response in the developing interactive grid market architecture

    International Nuclear Information System (INIS)

    Reihani, Ehsan; Motalleb, Mahdi; Thornton, Matsu; Ghorbani, Reza

    2016-01-01

    Highlights: • Designing a DR market to increase renewable resources and decrease air pollution. • Explaining two economic models for DR market for selling available DR quantities. • Optimal allocating DR quantity to houses under each DR aggregator control. • Proposing a discomfort cost function for residential DR resources. • Performing a sensitivity analysis on discomfort cost function coefficients. - Abstract: With the increasing presence of intermittent renewable energy generation sources, variable control over loads and energy storage devices on the grid become even more important to maintain this balance. Increasing renewable energy penetration depends on both technical and economic factors. Distribution system consumers can contribute to grid stability by controlling residential electrical device power consumed by water heaters and battery storage systems. Coupled with dynamic supply pricing strategies, a comprehensive system for demand response (DR) exist. Proper DR management will allow greater integration of renewable energy sources partially replacing energy demand currently met by the combustion of fossil-fuels. An enticing economic framework providing increased value to consumers compensates them for reduced control of devices placed under a DR aggregator. Much work has already been done to develop more effective ways to implement DR control systems. Utilizing an integrated approach that combines consumer requirements into aggregate pools, and provides a dynamic response to market and grid conditions, we have developed a mathematical model that can quantify control parameters for optimum demand response and decide which resources to switch and when. In this model, optimization is achieved as a function of cost savings vs. customer comfort using mathematical market analysis. Two market modeling approaches—the Cournot and SFE—are presented and compared. A quadratic function is used for presenting the cost function of each DRA (Demand

  8. Consumer choice between common generic and brand medicines in a country with a small generic market.

    Science.gov (United States)

    Fraeyman, Jessica; Peeters, Lies; Van Hal, Guido; Beutels, Philippe; De Meyer, Guido R Y; De Loof, Hans

    2015-04-01

    Generic medicines offer an opportunity for governments to contain pharmaceutical expenditures, since generics are generally 10%-80% lower in price than brand medicines. Belgium has a small generic market that takes up 15% of the total pharmaceutical market in packages sold. To determine the knowledge of consumers about the different available packages of a common over-the-counter medicine (acetaminophen) with regard to price advantage, quality, and effectiveness in a country with a small generic market. We conducted an online survey in the general Flemish population using a questionnaire with 25 statements. The questionnaire also contained 2 informative interventions. First, we showed the price per package and per tablet that the patient would pay in the pharmacy. Second, we provided the respondent with general information about generic medication (equivalence, effectiveness, price, and recognition). Before and after the interventions, we probed for preferences and knowledge about the different packages. Multivariate logistic models were used to examine the independent effects of consumer characteristics on responses to the survey statements. We obtained a sample of 1,636 respondents. The general attitude towards generic medication was positive-only 5% would rather not use a generic. Nevertheless, only 17% of the respondents were able to recognize a generic medicine. Older consumers (aged 60 years and above) were more often confused about the different packages (OR = 2.59, 95% CI = 1.76-3.80, P ≤ 0.001). Consumers without a higher education degree tended to be more doubtful about the difference in effectiveness and quality between the different brands (OR = 0.59, 95% CI = 0.44-0.79, P ≤ 0.001). Consumer recognition of the name of the active substance of acetaminophen was poor. When different brands were displayed, possible price advantage seemed to be an important motive to switch to a cheaper brand. Consumers generally found medicines

  9. Impact of sensory marketing on consumer´s buying behaviour

    Directory of Open Access Journals (Sweden)

    Andrej Géci

    2017-01-01

    Full Text Available Knowing consumer's behaviour, his/her preferences and reactions provides company with better chance to establish itself in trade. While doing research, it is very important to analyse and search for answers to questions why customers do the shopping, what they buy, when, where and how often they do the shopping. The decision to buy a product or service is influenced by many factors, including not only cultural, social, psychological but also personal factors. Sensory marketing itself is coming to the foreground and more and more people are realising its position. This document is dedicated to issue which is useful not only for companies but also for consumer himself. It deals with involvement of sensory and tries to clarify their importance in business communication. The aim of research document was evaluation of senses and their influence on consumer's behaviour in shopping area. The comparison of generations and their buying habits during shopping behaviour was also important. Primary data were gained through a questionnaire which was realised on sample of 312 respondents. The impact of sensory marketing was generally aimed on factors which influence consumers while doing shopping. In questionnaire, respondents were divided into three groups/generations according to their age (young, middle aged and elder. The questionnaire research confirmed that sight was the most influenced sense when doing shopping (62%. Irrational consumer's behaviour was also confirmed. There were some differences shown among generation groups. Research confirmed that the sensory perception of these generations is different. More assumptions were formulated for a deeper analysis and their relations were verified by means of statistical test (Pearson Chi-kvadrat goodness-to-fit test. On the basis of required results was confirmed that most of customers do not realise the impact of individual senses on shopping behaviour.

  10. Switching benefits and costs in the Irish health insurance market: an analysis of consumer surveys

    OpenAIRE

    KEEGAN, CONOR; Teljeur, Conor; Turner, Brian; THomas, Steve

    2018-01-01

    PUBLISHED Relatively little analysis has taken place internationally on the consumer-reported benefits and costs to switching insurer in multi-payer health insurance markets. Ideally, consumers should be willing to switch out of consideration for price and quality and switching should be able to take place without incurring significant switching costs. Costs to switching come in many forms and understanding the nature of these costs is necessary if policy interventions to improve market co...

  11. Consumer evaluation of fish quality as basis for fish market segmentation

    DEFF Research Database (Denmark)

    Verbeke, Wim; Vermeir, Iris; Brunsø, Karen

    2007-01-01

    evaluation: personal relevance attached to fish quality and self-confidence in fish quality evaluation, which allow segmenting the market in four fish consumer segments. The segments are typified as Uninvolved, Uncertain, Self-confident and Connoisseurs, and have distinctive behavioural, attitudinal......This paper focuses on consumer evaluation of fish quality and its association with fish consumption, risk and benefit beliefs and information processing variables. Cross-sectional data were collected from a sample of 429 consumers in March 2003 in Belgium. Two dimensions shape fish quality...... and socio-demographic profiles. The Uninvolved are mainly young males, have the lowest fish consumption level, weakest belief in health benefits from eating fish, and lowest interest in both search and credence information cues. Uncertain fish consumers are mainly females, with a tendency of lower education...

  12. An economic welfare analysis of demand response in the PJM electricity market

    International Nuclear Information System (INIS)

    Walawalkar, Rahul; Blumsack, Seth; Apt, Jay; Fernands, Stephen

    2008-01-01

    We analyze the economic properties of the economic demand-response (DR) program in the PJM electricity market in the United States using DR market data. PJM's program provided subsidies to customers who reduced load in response to price signals. The program incorporated a 'trigger point', at a locational marginal price of $75/MWh, at or beyond which payments for load reduction included a subsidy payment. Particularly during peak hours, such a program saves money for the system, but the subsidies involved introduce distortions into the market. We simulate demand-side bidding into the PJM market, and compare the social welfare gains with the subsidies paid to price-responsive load using load and price data for year 2006. The largest economic effect is wealth transfers from generators to non price-responsive loads. Based on the incentive payment structure that was in effect through the end of 2007, we estimate that the social welfare gains exceed the distortions introduced by the subsidies. Lowering the trigger point increases the transfer from generators to consumers, but may result in the subsidy outweighing the social welfare gains due to load curtailment. We estimate that the socially optimal range for the incentive trigger point would be $66-77/MWh

  13. Neuromarketing: Understanding Customers' Subconscious Responses to Marketing

    Directory of Open Access Journals (Sweden)

    Jussi Numminen

    2012-12-01

    Full Text Available This article presents neuromarketing as a way to detect brain activation during customer engagement. Neuromarketing is a field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. We established a Virtual Customer Journey model based on the consultative selling process to study customer engagement by using brain scans. Consultative selling suggests that a customer’s shopping experience is managed by the salesperson’s behaviour and in-store marketing assets, and that the customer gets engaged step by step. A total of 16 test subjects were shown video clips and still pictures from a consultative sales process at Nokia’s flagship stores, and their brain activity was scanned. The results show that test subjects were able to associate themselves with people and events on the video and they felt safe and comfortable during the consultative selling process. The study implies that laboratories can build virtual environments that resemble real shopping environments where customers can participate in the buying process and respond to events displayed on the screen, and that neuroimaging is useful in providing valuable information on customer behaviour that is not achievable otherwise.

  14. Studies into consumer attitudes and marketing trials with irradiated foods in several countries

    International Nuclear Information System (INIS)

    Ehlermann, D.A.E.

    1992-01-01

    Acceptability of irradiated food to the ultimate consumer is the key issue for introducing the new process. For the Federal Republic of Germany, no data about consumer attitudes are available and market testing of irradiated food was never tried. Consumer reaction from other European countries and from other continents have been positive. Especially when the products were clearly labelled ''irradiated'', the majority of consumers realized the higher quality of irradiated products and was willing to buy it again. Several interviews have shown, however, that it is essentially ignorance and misinformation which lead to non-acceptance of irradiated products on the consumer's side. (orig.) [de

  15. A bilevel model for electricity retailers' participation in a demand response market environment

    International Nuclear Information System (INIS)

    Zugno, Marco; Morales, Juan Miguel; Pinson, Pierre; Madsen, Henrik

    2013-01-01

    Demand response programmes are seen as one of the contributing solutions to the challenges posed to power systems by the large-scale integration of renewable power sources, mostly due to their intermittent and stochastic nature. Among demand response programmes, real-time pricing schemes for small consumers are believed to have significant potential for peak-shaving and load-shifting, thus relieving the power system while reducing costs and risk for energy retailers. This paper proposes a game theoretical model accounting for the Stackelberg relationship between retailers (leaders) and consumers (followers) in a dynamic price environment. Both players in the game solve an economic optimisation problem subject to stochasticity in prices, weather-related variables and must-serve load. The model allows the determination of the dynamic price-signal delivering maximum retailer profit, and the optimal load pattern for consumers under this pricing. The bilevel programme is reformulated as a single-level MILP, which can be solved using commercial off-the-shelf optimisation software. In an illustrative example, we simulate and compare the dynamic pricing scheme with fixed and time-of-use pricing. We find that the dynamic pricing scheme is the most effective in achieving load-shifting, thus reducing retailer costs for energy procurement and regulation in the wholesale market. Additionally, the redistribution of the saved costs between retailers and consumers is investigated, showing that real-time pricing is less convenient than fixed and time-of-use price for consumers. This implies that careful design of the retail market is needed. Finally, we carry out a sensitivity analysis to analyse the effect of different levels of consumer flexibility. - Highlights: ► We model the game between electricity retailers and consumers under dynamic pricing. ► The retailer cuts procurement costs by shifting demand in time via price-incentive. ► Imbalance costs for the retailer taper

  16. Consumer responses to ecolabels

    DEFF Research Database (Denmark)

    Thøgersen, John; Haugaard, Pernille; Olesen, Anja

    2010-01-01

    Purpose - The purpose of this paper is to develop and apply a framework for understanding consumer responses to ecolabelling. Design/methodology/approach - From a consumer perspective, ecolabels are tools for supporting decision making with regard to environmentally significant products. The paper...... process. Starting the adoption process depends on both motivation (intention to buy sustainable fish products) and ability (issue-relevant knowledge). Whether and how quickly the consumer completes the adoption depends on his or her motivation, past experience with using ecolabels, and trust...... scoring highly on both issue-relevant knowledge and motivation are the most likely innovators and early adopters. Their high level of expertise means that they do not need a lot of explanation for understanding the label and its self-relevance and their strong motivation means that they will search...

  17. Appeals to consumer responsibility and improving structural conditions as means to promote sustainable consumer behavior

    DEFF Research Database (Denmark)

    Thøgersen, John

    for their acts or (b) structural conditions determined by governments? In field experiments with large samples of ordinary consumers, the behavioral effects of perceptions of responsibility/personal moral norms and of altering an important structural condition are quantified by measuring a relevant behavior......-developed public transit service. The results suggest that there is often more to gain from changing structural conditions to be more facilitating for the desired behavior than from a campaign targeting consumer feelings of responsibility.......Environmental policy-makers increasingly emphasize consumers' responsibility for environmental side effects of their acts, but is this justified? This paper investigates which is the most important limiting factor for sustainable consumption: (a) the extent to which consumers assume responsibility...

  18. Consumer-Related Food Waste

    DEFF Research Database (Denmark)

    Aschemann-Witzel, Jessica; Hooge, Ilona de; Normann, Anne

    2016-01-01

    Food waste has received increasing attention in recent years. As part of their corporate social responsibility strategies, food supply chain actors have started to act towards avoiding and reducing food waste. Based on a literature review, an expert interview study, and example cases, we discuss...... food marketing and the role and responsibility of retail. Food marketing and retailing contribute to consumer-related food waste via decisions on date labeling, packaging sizes and design elements, and pricing strategies encouraging overpurchase, as well as communication shifting consumer priorities...... to the disadvantage of food waste avoidance. Potential actions to tackle food waste relate to improved packaging and information, altering pricing strategies, and cooperation with other actors across the supply chain. Three cases highlight the extent to which moral and strategic motives are interlinked...

  19. Characteristic and Preferences of Green Consumer Stratification As Bases to Formulating Marketing Strategies of Ecolabel-Certified Furniture

    Directory of Open Access Journals (Sweden)

    Ririn Wulandari

    2012-06-01

    question. The components used were: satisfaction, safety, socialization, and sustainability, as well as government policies which could open markets. The respondents were 408 potential consumers in Jakarta and its surroundings. The method used was purposive and convenience sampling, in which the survey was conducted at exhibitions and showrooms. Ward Method, Stepwise Discriminant Analysis and Biplot Analysis were used to generate consumer stratifications. Before that, reliability tests were conducted using Crombach Alpha method. In addition, data was explored and reduced using Component Principle Analysis. Preference analysis was performed using the method proposed by Thurston Case V. This study results four stratifications of green consumers. There were similarities and differences in preference on each of the stratification of the component of green marketing strategy as well as the marketing strategies of furniture-certified ecolabel for the targeted consumers.

  20. Multi-market energy procurement for a large consumer using a risk-aversion procedure

    Energy Technology Data Exchange (ETDEWEB)

    Zare, Kazem [Tarbiat Modares University, Tehran, P.O. Box 14115-111 (Iran); Conejo, Antonio J. [Castilla-La Mancha University, Ciudad Real (Spain); Carrion, Miguel [Castilla-La Mancha University, Toledo (Spain); Moghaddam, Mohsen Parsa [Tarbiat Modares University, Tehran (Iran)

    2010-01-15

    This paper provides a technique to derive the bidding strategy in the day-ahead market of a large consumer that procures its electricity demand in both the day-ahead market and a subsequent adjustment market. Price uncertainty is modeled using concepts derived from information gap decision theory, which allows deriving robust decisions with respect to price volatility. Risk aversion is built implicitly within the proposed model. Correlations among prices in the day-ahead and the adjustment markets are properly modeled. The proposed technique is illustrated through a realistic case study. (author)

  1. Multi-market energy procurement for a large consumer using a risk-aversion procedure

    International Nuclear Information System (INIS)

    Zare, Kazem; Conejo, Antonio J.; Carrion, Miguel; Moghaddam, Mohsen Parsa

    2010-01-01

    This paper provides a technique to derive the bidding strategy in the day-ahead market of a large consumer that procures its electricity demand in both the day-ahead market and a subsequent adjustment market. Price uncertainty is modeled using concepts derived from information gap decision theory, which allows deriving robust decisions with respect to price volatility. Risk aversion is built implicitly within the proposed model. Correlations among prices in the day-ahead and the adjustment markets are properly modeled. The proposed technique is illustrated through a realistic case study. (author)

  2. Quality management system in trade: Internationalization of marketing relations with consumers

    Directory of Open Access Journals (Sweden)

    Jovanović Gvozden

    2014-01-01

    Full Text Available The aim of marketing management is to satisfy the needs and desires of consumers. A lot of factors have influenced the consumers and their purchasing. Besides price and assortment factors there are requirements of consumers for the quality of a product. It means that a product should possess physical, chemical, designing, aesthetic, ecological and other desirable properties that should be expressed before the use of products. Because of that the quality in the theory and practice of management is beginning to affirm itself. This has been particularly expressed by the introduction of ISO 9000 which makes internationalization of quality system and circulation of goods and services without 'physical-fiscal-technical' barriers possible.

  3. Evaluation of Segmentation Bases for the Heterogeneous Elderly Consumer Population: the Functional Food Market

    NARCIS (Netherlands)

    Zanden, van der L.D.T.; Kleef, van E.; Wijk, de R.A.; Trijp, van J.C.M.

    2014-01-01

    It is beneficial for both the public health community and the food industry to meet nutritional needs of elderly consumers through product formats that they want. The heterogeneity of the elderly market poses a challenge, however, and calls for market segmentation. Although many researchers have

  4. ANOVA IN MARKETING RESEARCH OF CONSUMER BEHAVIOR OF DIFFERENT CATEGORIES IN GEORGIAN MARKET

    Directory of Open Access Journals (Sweden)

    NUGZAR TODUA

    2015-03-01

    Full Text Available Consumer behavior research was conducted on bank services and (non-alcohol soft drinks. Based on four different currencies and ten services there are analyses made on bank clients’ distribution by bank services and currencies, percentage distribution by bank services, percentage distribution of bank services by currencies. Similar results are also received in case of ten soft drinks with their five characteristics: consumers quantities split by types of soft drinks and attributes; Attributes percentage split by types of soft drinks; Types of soft drinks percentage split by attributes. With usage of ANOVA, based on the marketing research outcomes it is concluded that bank clients’ total quantities i.e. populations’ unknown mean scores do not differ from each other. In the soft drinks research case consumers’ total quantities i.e. populations’ unknown mean scores vary by characteristics

  5. Direct-to-consumer marketing of psychological treatments: A randomized controlled trial.

    Science.gov (United States)

    Gallo, Kaitlin P; Comer, Jonathan S; Barlow, David H; Clarke, Roberta N; Antony, Martin M

    2015-10-01

    Although direct-to-consumer (DTC) marketing of pharmacologic interventions is effective and common, similar approaches have yet to be evaluated in the promotion of psychological treatments (PTs). This is the first randomized controlled trial evaluating the potential of DTC marketing of PTs. Participants (N = 344; 75.0% female, mean age = 18.6 years, 48.5% non-Hispanic White) were randomly assigned to consume one of four extended commercial campaigns embedded within unrelated programming across 3 weeks. The four campaign conditions were a PT campaign, a PT informing about medication side effects campaign, a medication campaign, and a neutral campaign. Attitudes about and intention to seek psychological treatment were assessed prior to campaign exposure (T1), 1 week following the final week of campaign exposure (T2), and at a 3-month follow-up evaluation (T3). The percentage of participants who newly intended psychological treatment at T2 or T3 differed by condition, with those assigned to the PT campaign slightly more likely to have intended to receive psychological treatment at T2 or T3 than those in other conditions. Baseline reports of emotional symptoms moderated the effect of condition on attitudes toward PT and perceived likelihood of seeking treatment in the future. Findings support the preliminary utility of DTC marketing of psychological treatments. Increasing consumer knowledge of PTs may be a worthwhile complement to current dissemination and implementation efforts aimed at promoting the uptake of PTs in mental health care. (c) 2015 APA, all rights reserved).

  6. Understanding E-Marketing as a Firm’s Promotional tool and Its Impact on Consumer Perception

    OpenAIRE

    Zulqurnain Ali; Saira Ejaz; Asma Aleem; Muhammad Usman Saeed; Faisal Altaf Tahir; Muhammad Kashif

    2015-01-01

    The rapid adoption of internet and related technologies as a promotional tool has made it imperative for firm’s marketing plan. As internet presence is essential for a firm survival, so it has changed the way of doing businesses altogether. In this study, we empirically checked the four dimensions of electronic marketing (electronic mail marketing, web marketing, mobile marketing and marketing through internet) impact on consumer perception to make a buying decision. A total of 250 questionna...

  7. Cooperative consumers in a deregulated electricity market - dynamic consumption strategies and price coordination

    Energy Technology Data Exchange (ETDEWEB)

    Haemaelaeinen, R.P.; Maentysaari, J. [Helsinki Univ. of Technology (Finland). Systems Analysis Lab.; Ruusunen, J. [Fortum Power and Heat Inc. (Finland); Pineau, P.O. [Helsinki Univ. of Technology (Finland). Systems Analysis Lab.; Ecole des Hautes Etudes Commerciales, Monteal , Quebec (Canada)

    2000-09-01

    As the trend in electricity markets is strongly towards deregulation, new players, new rules and new behaviors will continue to emerge. One of the new developments on the demand side is purchases made by a coalition of consumers. It seems indeed likely that in the future this will be more common, and that coalitions of consumers will emerge when they are worthwhile. The aim of this paper is to study how such an organization of consumers can be set up in a hierarchical framework. This new approach has not been described before in the deregulated electricity markets but is clearly an important research topic. We focus our interest on electric space heating, which is an energy need especially important in the Nordic countries such as Finland. We examine the consumption strategies of individual electricity buyers within a coalition. The decision problem all consumers face is to find the optimal use of their space heating system with respect to changes in electricity prices and to their tolerance to indoor temperature variation. A mathematical model for this problem is defined. Physical parameters of sample houses were gathered from an experimental field test conducted in Helsinki during the winter of 1996. The coalition buys in the market at marginal cost. However, as marginal cost pricing may not always fulfill metering and communication needs of the members of the coalition, we consider Time-Of-Use (TOU) pricing within the coalition. Different groups of consumer behavior are constructed to simulate this coalition. The optimal marginal price is used as a reference point to estimate the nearest TOU price within the coalition. (author)

  8. Influence of Socio‑demographic Characteristics of Consumers on Attitudes Towards Cause Related Marketing

    Directory of Open Access Journals (Sweden)

    Lucyna Witek

    2016-01-01

    Full Text Available It is the objective of this paper to analyse the attitudes of consumers towards CRM in terms of age, sex and education, and also in those of their financial situation. The research was conducted with the application of a direct survey in the period since 1st December, 2015, until 31st January, 2016. For the purpose of the analysis, 390 surveys, which had been completed in a correct way, were accepted. Those were presented to the respondents with the application of the five-point Likert scale in order to determine the degree of the acceptance of every single statement. This study leads to the conclusion that consumers have positive attitudes towards CRM programs. As many as 46.9 % of respondents buy products related to CRM, while 36.3 % do it impulsively. Consumers are aware of the marketing motives of running CRM (72.3 %. Only 27.7 % of respondents are willing to pay a higher price for CRM products. Young, educated women who are residents of large cities have the most favorable attitudes toward CRM. Cause Related Marketing is positively received by consumers and particularly expected in the sector of food products and products for children. The results of the research contribute to perfecting the hitherto-applied marketing activities, and also make it possible for the development of solutions within the scope of the effectiveness of CRM to take place.

  9. ANALISIS KEPUASAN PENGHUNI DAN PERANAN ENVIRONMENTAL INFLUENCES INDIVIDUAL CONSUMERS DAN MARKETER STIMULI PADA KONDOMINIUM MEWAH DI SURABAYA

    Directory of Open Access Journals (Sweden)

    Timoticin Kwanda

    2002-01-01

    Full Text Available The occupancy rate of luxurious condominiums in Surabaya keep on decreasing. There are many reasons for these problems, among others economic crisis that weakened market-buying capability (external and decreased preferences to reside (internal. The internal factor comprises of occupant’s satisfaction, environmental influences, individual consumers and marketer stimuli. The purpose of the research is to know according to the assessment of the occupants which of these four factors, is higher and more dominant. The occupants surveyed are the occupants of the luxurious condominiums in Surabaya, such as Paragon, Beverly, Puri Matahari, Regency, Graha Famili, and Puri Darmo. Samples were taken with Purposive Sampling method and collected through questioners. Anova is used to analyse the data with SPS 2000 program. The result showed that there are no significant differences of occupant’s satisfaction, environmental influences, individual consumers and marketer stimuli on the six observed condominiums. Meanwhile according to the mean, occupant’s satisfaction, individual consumers and marketer stimuli are dominant at Puri Matahari, and environmental influences are dominant at Puri Darmo. Abstract in Bahasa Indonesia : Tingkat hunian kondominium mewah di Surabaya terus menurun tajam. Hal yang menjadi penyebabnya antara lain krisis ekonomi yang memperlemah daya beli pasar (eksternal dan menurunnya minat menempati (internal. Faktor internal adalah kepuasan penghuni, environmental influences, individual consumers dan marketer stimuli. Penelitian ini bertujuan untuk mengetahui penilaian penghuni kondominium mewah di Surabaya, yaitu Paragon, Beverly, Puri Matahari, Regency, Graha Famili, dan Puri Darmo terhadap keempat faktor ini. Ingin diketahui faktor mana yang lebih tinggi dan lebih dominan peranannya. Pengambilan sampel menggunakan metode Purposive Sampling dengan pengumpulan data melalui kuesioner. Analisis data menggunakan Anova dengan program SPS

  10. Consumer evaluation of complaint handling in the Dutch health insurance market.

    Science.gov (United States)

    Wendel, Sonja; de Jong, Judith D; Curfs, Emile C

    2011-11-15

    How companies deal with complaints is a particularly challenging aspect in managing the quality of their service. In this study we test the direct and relative effects of service quality dimensions on consumer complaint satisfaction evaluations and trust in a company in the Dutch health insurance market. A cross-sectional survey design was used. Survey data of 150 members of a Dutch insurance panel who lodged a complaint at their healthcare insurer within the past 12 months were surveyed. The data were collected using a questionnaire containing validated multi-item measures. These measures assess the service quality dimensions consisting of functional quality and technical quality and consumer complaint satisfaction evaluations consisting of complaint satisfaction and overall satisfaction with the company after complaint handling. Respondents' trust in a company after complaint handling was also measured. Using factor analysis, reliability and validity of the measures were assessed. Regression analysis was used to examine the relationships between these variables. Overall, results confirm the hypothesized direct and relative effects between the service quality dimensions and consumer complaint satisfaction evaluations and trust in the company. No support was found for the effect of technical quality on overall satisfaction with the company. This outcome might be driven by the context of our study; namely, consumers get in touch with a company to resolve a specific problem and therefore might focus more on complaint satisfaction and less on overall satisfaction with the company. Overall, the model we present is valid in the context of the Dutch health insurance market. Management is able to increase consumers' complaint satisfaction, overall satisfaction with the company, and trust in the company by improving elements of functional and technical quality. Furthermore, we show that functional and technical quality do not influence consumer satisfaction evaluations and

  11. Consumer evaluation of complaint handling in the Dutch health insurance market

    Directory of Open Access Journals (Sweden)

    Wendel Sonja

    2011-11-01

    Full Text Available Abstract Background How companies deal with complaints is a particularly challenging aspect in managing the quality of their service. In this study we test the direct and relative effects of service quality dimensions on consumer complaint satisfaction evaluations and trust in a company in the Dutch health insurance market. Methods A cross-sectional survey design was used. Survey data of 150 members of a Dutch insurance panel who lodged a complaint at their healthcare insurer within the past 12 months were surveyed. The data were collected using a questionnaire containing validated multi-item measures. These measures assess the service quality dimensions consisting of functional quality and technical quality and consumer complaint satisfaction evaluations consisting of complaint satisfaction and overall satisfaction with the company after complaint handling. Respondents' trust in a company after complaint handling was also measured. Using factor analysis, reliability and validity of the measures were assessed. Regression analysis was used to examine the relationships between these variables. Results Overall, results confirm the hypothesized direct and relative effects between the service quality dimensions and consumer complaint satisfaction evaluations and trust in the company. No support was found for the effect of technical quality on overall satisfaction with the company. This outcome might be driven by the context of our study; namely, consumers get in touch with a company to resolve a specific problem and therefore might focus more on complaint satisfaction and less on overall satisfaction with the company. Conclusions Overall, the model we present is valid in the context of the Dutch health insurance market. Management is able to increase consumers' complaint satisfaction, overall satisfaction with the company, and trust in the company by improving elements of functional and technical quality. Furthermore, we show that functional and

  12. Consumer evaluation of complaint handling in the Dutch health insurance market

    Science.gov (United States)

    2011-01-01

    Background How companies deal with complaints is a particularly challenging aspect in managing the quality of their service. In this study we test the direct and relative effects of service quality dimensions on consumer complaint satisfaction evaluations and trust in a company in the Dutch health insurance market. Methods A cross-sectional survey design was used. Survey data of 150 members of a Dutch insurance panel who lodged a complaint at their healthcare insurer within the past 12 months were surveyed. The data were collected using a questionnaire containing validated multi-item measures. These measures assess the service quality dimensions consisting of functional quality and technical quality and consumer complaint satisfaction evaluations consisting of complaint satisfaction and overall satisfaction with the company after complaint handling. Respondents' trust in a company after complaint handling was also measured. Using factor analysis, reliability and validity of the measures were assessed. Regression analysis was used to examine the relationships between these variables. Results Overall, results confirm the hypothesized direct and relative effects between the service quality dimensions and consumer complaint satisfaction evaluations and trust in the company. No support was found for the effect of technical quality on overall satisfaction with the company. This outcome might be driven by the context of our study; namely, consumers get in touch with a company to resolve a specific problem and therefore might focus more on complaint satisfaction and less on overall satisfaction with the company. Conclusions Overall, the model we present is valid in the context of the Dutch health insurance market. Management is able to increase consumers' complaint satisfaction, overall satisfaction with the company, and trust in the company by improving elements of functional and technical quality. Furthermore, we show that functional and technical quality do not

  13. ANALYZING THE CONSUMER PROFILING FOR IMPROVING EFFORTS OF INTEGRATED MARKETING COMMUNICATION

    Directory of Open Access Journals (Sweden)

    Olimpia OANCEA

    2014-06-01

    Full Text Available In an economy with a strong concurential character, organizations must capitalize the integrated marketing communication in the most effective way, to ensure the creation and maintenance of long-term relationships with current and potential customers. Building and managing the relationships with customers can have a direct and favourable effect on the efficiency of an organization's communication efforts. The integrated marketing communication identifies with the nowadays market dynamics and learns the organizations how easy can be to prosper in an environment where changes occur in an alarming way. Therefore, the purpose of this paper is to analyze the socio-demographic profile of the consumers of bread in Arges County, as well as the preferences and purchasing behaviour at the level of the market segments identified using the K-Means Cluster Analysis method.

  14. Mobile marketing communications in consumer markets

    OpenAIRE

    Leppäniemi, M. (Matti)

    2008-01-01

    Abstract This dissertation aims to examine the theoretical and empirical foundations of the mobile marketing phenomenon. While numerous studies have yielded important insights into this topic, the existing mobile marketing literature appears to be inconsistent and somewhat fragmented. With the help of two action research projects, interviews of mobile marketing practitioners, and an online survey, this study aims to contribute to our understanding of the nature of mobile marketing communic...

  15. Consumer buying motives and attitudes towards organic food in two emerging markets: China and Brazil

    DEFF Research Database (Denmark)

    Thøgersen, John; de Barcellos, Marcia Dutra; Perin, Marcelo Gattermann

    2015-01-01

    and conclusions are limited by the covered countries and products. Practical implications: Key consumer value propositions with respect to organic food seem cross-culturally valid and universally accepted by a segment of customers that share these values. Hence, organic food can be mar-keted globally based...... on a universal set of key value propositions. The same could be true for other global prod-ucts sharing similar types of certifiable value propositions. Social implications: New insights of value for the cross-cultural marketing of “green” and ethical consumer prod-ucts. Originality/value: Fills a gap...... in research regarding the extent to which consumer purchase motives are culture bound or determined by the characteristics of the product....

  16. Engineering Electricity Markets for a Decarbonized Energy System

    DEFF Research Database (Denmark)

    Jenle, Rasmus Ploug; Pallesen, Trine

    Decarbonization of the Danish electricity sector has recently been sought achieved through the introduction of a novel retail electricity market, named EcoGrid, designed to create price responsive consumers. By following the market design process undertaken by engineers at the Technical Universit...... of introducing synthetic markets as means of governance.......Decarbonization of the Danish electricity sector has recently been sought achieved through the introduction of a novel retail electricity market, named EcoGrid, designed to create price responsive consumers. By following the market design process undertaken by engineers at the Technical University...... of Denmark, the analysis addresses the question: how do engineers make markets? The answer to this question as presented here is: engineers design control systems. By tracing the origins of EcoGrid, this paper documents the governing of electricity consumers through a ‘synthetic market’, i.e. a market...

  17. Consumer Sustainability and Responsibility: Beyond Green and Ethical Consumption

    Directory of Open Access Journals (Sweden)

    Maja Hosta

    2016-12-01

    Full Text Available Purpose – Most literature regarding sustainable behavior is based on the assumption that the reduction of consumption is inherently positive (mainly in the form of positive environmental consequences and based on ethical considerations. However, the issue of the social consequences of this reduction and self-interested intentions in consumption is not generally open to debate. This paper aims to identify dimensions of sustainable and responsible consumer behavior, distinguish between the two concepts, and present consumer obstacles to acting responsibly in all aspects that a sustainability agenda would suggest. Design/Methodology/Approach – The paper includes a literature review, proposes a framework of responsible and sustainable consumption (RSCB, and offers a set of propositions to achieve responsible and sustainable consumption. Insights from personal interviews with consumers are added for the sake of additional understanding of the concepts presented. Findings and implications – Through the RSCB framework, we show the potential trade-off decisions consumers have to make in order to implement sustainability and responsibility issues in everyday consumer decision processes. Struggles between doing what is good for them and what is good for the environment and society could be a reason why consumers have difficulties achieving responsible and sustainable consumption. Limitations – Qualitative study based on a small sample of personal interviews does not allow for generalizations. Originality – A research gap in understanding the dimensions of sustainable and responsible consumer actions in terms of their emphasis (environmental and social and intentions (self-interest and other-interest is addressed. By understanding those two dimensions of behavior, managers and consumers can resolve consumer sustainability and responsibility dilemmas that arise from a one-dimensional view in order to move sustainability research and practice

  18. Evolutionary model of an anonymous consumer durable market

    Science.gov (United States)

    Kaldasch, Joachim

    2011-07-01

    An analytic model is presented that considers the evolution of a market of durable goods. The model suggests that after introduction goods spread always according to a Bass diffusion. However, this phase will be followed by a diffusion process for durable consumer goods governed by a variation-selection-reproduction mechanism and the growth dynamics can be described by a replicator equation. The theory suggests that products play the role of species in biological evolutionary models. It implies that the evolution of man-made products can be arranged into an evolutionary tree. The model suggests that each product can be characterized by its product fitness. The fitness space contains elements of both sites of the market, supply and demand. The unit sales of products with a higher product fitness compared to the mean fitness increase. Durables with a constant fitness advantage replace other goods according to a logistic law. The model predicts in particular that the mean price exhibits an exponential decrease over a long time period for durable goods. The evolutionary diffusion process is directly related to this price decline and is governed by Gompertz equation. Therefore it is denoted as Gompertz diffusion. Describing the aggregate sales as the sum of first, multiple and replacement purchase the product life cycle can be derived. Replacement purchase causes periodic variations of the sales determined by the finite lifetime of the good (Juglar cycles). The model suggests that both, Bass- and Gompertz diffusion may contribute to the product life cycle of a consumer durable. The theory contains the standard equilibrium view of a market as a special case. It depends on the time scale, whether an equilibrium or evolutionary description is more appropriate. The evolutionary framework is used to derive also the size, growth rate and price distribution of manufacturing business units. It predicts that the size distribution of the business units (products) is lognormal

  19. Capitalizing on Children's Spirituality: Parental Anxiety, Children as Consumers, and the Marketing of Spirituality

    Science.gov (United States)

    Mercer, Joyce Ann

    2006-01-01

    Children's spirituality has become a significant for-profit enterprise in North American consumer culture. This article explores the marketing of children's spirituality as an aspect of the larger construction of children as consumers in the context of late globalized capitalism. Playing off of parental anxieties over the need to avail their…

  20. Enabling demand response by extending the European electricity markets with a real-time market

    NARCIS (Netherlands)

    Nyeng, P.; Kok, K.; Pineda, S.; Grande, O.; Sprooten, J.; Hebb, B.; Nieuwenhout, F.

    2013-01-01

    The EcoGrid concept proposes to extend the current wholesale electricity market to allow participation of Distributed Energy Resources (DERs) and domestic end-consumers in system balancing. Taking advantage of the smart grid technology, the EcoGrid market publishes the real-time prices that entail

  1. Flexible Consumers Reserving Electricity and Offering Profitable Downward Regulation

    OpenAIRE

    Höning, Nicolas; La Poutré, Han; Strunz, K.

    2012-01-01

    htmlabstractPrevious work on demand response in smart grids considers dynamic real-time prices, but has so far neglected to consider how consumers can also be involved in planning ahead, both for scheduling of consumption and reserving their ability to regulate downward during balancing. This work models a flexible consumer in a novel two-settlement electricity auction. The consumer buys electricity on an ahead market and offers downward regulation on the balancing market. Bidding in two- set...

  2. Effect of repeat purchase and dynamic market size on diffusion of an innovative technological consumer product in a segmented market

    DEFF Research Database (Denmark)

    Aggarwal, S.; Gupta, A.; Govindan, K.

    2014-01-01

    creates a spectrum effect in market with an aim to create wider product awareness and influence the market size. Whereas the differentiated promotion strategy plays major role in external influence component in the respective segment and target for adoption by the current potential segment. Previous......This study develops diffusion models for technological consumer products under the marketing environment when a product is marketed in a segmented market and observes two distinctive promotional strategies of mass and differentiated promotion; an under explored study area. Mass promotion strategy...... studies on segmented diffusion models assumed only first time purchase and constant market size which may yield underestimated results and fail to give appropriate insight of the diffusion process. The study develops and validates generalized diffusion models for segmented market incorporating...

  3. Two-stage discrete-continuous multi-objective load optimization: An industrial consumer utility approach to demand response

    International Nuclear Information System (INIS)

    Abdulaal, Ahmed; Moghaddass, Ramin; Asfour, Shihab

    2017-01-01

    Highlights: •Two-stage model links discrete-optimization to real-time system dynamics operation. •The solutions obtained are non-dominated Pareto optimal solutions. •Computationally efficient GA solver through customized chromosome coding. •Modest to considerable savings are achieved depending on the consumer’s preference. -- Abstract: In the wake of today’s highly dynamic and competitive energy markets, optimal dispatching of energy sources requires effective demand responsiveness. Suppliers have adopted a dynamic pricing strategy in efforts to control the downstream demand. This method however requires consumer awareness, flexibility, and timely responsiveness. While residential activities are more flexible and schedulable, larger commercial consumers remain an obstacle due to the impacts on industrial performance. This paper combines methods from quadratic, stochastic, and evolutionary programming with multi-objective optimization and continuous simulation, to propose a two-stage discrete-continuous multi-objective load optimization (DiCoMoLoOp) autonomous approach for industrial consumer demand response (DR). Stage 1 defines discrete-event load shifting targets. Accordingly, controllable loads are continuously optimized in stage 2 while considering the consumer’s utility. Utility functions, which measure the loads’ time value to the consumer, are derived and weights are assigned through an analytical hierarchy process (AHP). The method is demonstrated for an industrial building model using real data. The proposed method integrates with building energy management system and solves in real-time with autonomous and instantaneous load shifting in the hour-ahead energy price (HAP) market. The simulation shows the occasional existence of multiple load management options on the Pareto frontier. Finally, the computed savings, based on the simulation analysis with real consumption, climate, and price data, ranged from modest to considerable amounts

  4. CONSUMER BEHAVIOR

    OpenAIRE

    Ilie BUDICA; Silvia PUIU; Bogdan Andrei BUDICA

    2010-01-01

    The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the consumer is influenced by his or her environment; the behavior of consumers while shopping or making other marketing decisions; limitations in consumer knowledge or information processing abilities influence decisions and marke...

  5. The role of consumer protection in ensuring quality in the hotel services market

    Directory of Open Access Journals (Sweden)

    Neacșu Andreea Nicoleta

    2018-01-01

    Full Text Available In Romania, tourism is an attractive sector with high potential, but unfortunately not exploited enough, so it is not yet a source of attraction for investors and foreign tourists. Most tourists are not satisfied with the quality of the hotel services in Romania and complain about it. The existence of adequate legislation on the protection of the consumer of tourist services could lead to the provision of quality services on this market and to a higher degree of tourists’ satisfaction.In the first part, this paper presents the public organizations dealing with the protection of the consumer on the hotel services market in Romania. The second part of the paper analyzes the quality of hotel services in Romania from the tourists’ point of view. In this respect, the author made a quantitative marketing research. The results featured the opinions and attitudes of tourists regarding the quality of hotel services in Romania.

  6. What Drives Local Wine Expenditure in Kentucky, Ohio, Tennessee and Pennsylvania? A Consumer Behavior and Wine Market Segmentation Analysis

    OpenAIRE

    Deng, Xueting; Woods, Timothy

    2014-01-01

    This study explores wine expenditure driven factors for consumers in the United States by employing a four-state consumer behaviors study. A market segmentation method is applied to investigate spending patterns of wine consumers in Pennsylvania, Ohio, Kentucky, and Tennessee. Determinants including market segmentation measurements, lifestyle factors and demographic variables are investigated and compared for their significance in driving local wine expenditure, local wine purchase probabilit...

  7. Analyzing The Effect Of Marketing Mix, Service Quality And Brand Equity On Consumer Buying Decision In Indomaret Manado

    OpenAIRE

    Tumewu, Ferdinand J; Mongdong, Vilanri G

    2015-01-01

    Nowadays retail industry has been growing quite fast supported by the consumer behavior that has begun to shift from traditional to modern retail market. APRINDO predicted that the growth would be around 10% by 2015. Indomaret franchise is the pioneer in Indonesia. The objective of this research is to identify the effect of marketing mix, service quality and brand equity on consumer buying decision. In this research, the population refers to the consumer of Indomaret Manado with cluster sampl...

  8. Factors influencing consumer behaviour in market vegetables in Yemen

    Directory of Open Access Journals (Sweden)

    Tarish H. Al-Gahaifi

    2011-01-01

    Full Text Available The purpose of the research is to understand factors influencing consumer behaviour when buying vegetables in Republic of Yemen. Data collection was done by structured questionnaire administered through schools, universities, government offices, and markets from 13 provinces in 5 governorates. Random convenience sampling technique was used. Total sample comprised of 463 completed questionnaires which were used for analysis. The respondents were classified into five categories on the base of their monthly income, age, education, gender, and type of settlement. Authors present the factors that can influence significantly this behaviour, e.g. price, quality, the location of seller, habit, personal relationship between consumer and seller, occasions, discount, sorting, word-mouth, time of purchase, the way of products display, and recommendation of friends and families. From the obtained results, it is obvious that there was high influence on the behaviour of Yemeni consumer when buying vegetables for factors price, occasions, discontent, and time of purchase, while factors habit, display, sorting, and the location of seller suggests medium influence, and the influence was low for word-mouth.

  9. Antecedents and Consequences of Consumer's Response to Health Information Complexity

    DEFF Research Database (Denmark)

    Hansen, Torben; Uth Thomsen, Thyra; Beckmann, Suzanne C.

    2013-01-01

    This study develops and empirically tests a model for understanding food consumers' health information seeking behaviour. Data were collected from 504 food consumers using a nationally representative consumer panel. The obtained Lisrel results suggest that consumers' product-specific health...... information seeking is positively affected by general food involvement and by usability of product-specific health information. Moreover, product-specific health information seeking and product-specific health information complexity are both positively related to post-purchase health-related dissonance....... This link between information complexity and post-purchase dissonance has implications for marketers of food products since our results suggest that consumers might avoid purchasing the same food item again if post-purchase dissonance is experienced....

  10. Shopper typologies amongst a Generation Y consumer cohort and variations in terms of age in the fashion apparel market

    Directory of Open Access Journals (Sweden)

    Chengedzai Mafini

    2014-04-01

    Rational: Marketers have ever been concerned with the behaviour of consumers. Generation Y consumers have emerged as an important marketing segment. Consequently, a need exists to investigate behavioural issues pertaining to this age cohort on a continuous basis. Methodology: A survey questionnaire was administered to a convenient sample of 230 Generation Y consumers of fashion apparel. Exploratory factor analysis was used to identify shopper typologies. The Kruskal-Wallis test was used to examine the influence of age on the identified shopper typologies. Findings: The study identified seven shopper typologies that are applicable to the Generation Y cohort. These are quality conscious, brand conscious, novelty seeking, hedonistic, confused by over-choice, habitual, brand loyal and fashion conscious shopper typologies. The study also revealed that younger consumers were found to be more confused by over-choice than their older counterparts. Value of research: These findings may enable marketers to understand and predict the purchase behaviour of Generation Y consumers, thereby facilitating the development and implementation of more effective marketing strategies.

  11. The Influence of Emotion Typologies on Consumer Behaviour and Their Importance in Marketing

    Directory of Open Access Journals (Sweden)

    Ebru TÜMER KABADAYI

    2013-03-01

    Full Text Available In marketing; scholars, who have performed emotion based studies, have discussed consumer emotions by referring different emotion approaches. Certain parts of these approaches have been transferred from psychology literature and the other parts of them have been developed by marketing researchers. Main aim of this study are, (1 to examine the frequently used approaches related with emotions until today, (2 to inform about the application of these approaches in marketing and (3 to evaluate the strength of these approaches. In the study, emotion studies, which are apart from psychology discipline, have also been used in marketing discipline and major emotion studies that are improved by marketing researchers have been accentuated. Moreover in the light of these results, some marketing implications have been given.

  12. Survey data on consumer behaviour in olive oil markets : The role of product knowledge and brand credence

    NARCIS (Netherlands)

    Salazar Ordonez, Melania; Rodriguez Entrena, Macario; Cabrera, Elena R.; Henseler, Jörg

    This paper presents data conducted to analyse consumer behaviour in agri-food markets, where product differentiation failures occur, with the aim of disentangling the roles played by both consumer information and inferences made from informational stimuli. We thus examined consumer knowledge

  13. Emerging markets for imported beef in China: Results from a consumer choice experiment in Beijing.

    Science.gov (United States)

    Ortega, David L; Hong, Soo Jeong; Wang, H Holly; Wu, Laping

    2016-11-01

    The purpose of this study is to explore emerging markets for imported beef in China by assessing Beijing consumer demand for quality attributes. This study utilizes data from an in-store choice experiment to evaluate consumer willingness-to-pay for select food quality attributes (food safety, animal welfare, Green Food and Organic certification) taking into account country-of-origin information. Our results show that Beijing consumers value food safety information the most, and are willing to pay more for Australian beef products than for US or domestic (Chinese) beef. We explore the various relationships between the quality attributes, find evidence of preference heterogeneity and discuss agribusiness and marketing implications of our findings. Copyright © 2016 Elsevier Ltd. All rights reserved.

  14. Assessing Consumer Values and the Supply-Chain Market for the Integrated Water Heater/Dehumidifier

    Energy Technology Data Exchange (ETDEWEB)

    Ashdown, BG

    2005-01-11

    This paper presents a case study of the potential market for the dual-service residential integrated water heater/dehumidifier (WHD). Its principal purpose is to evaluate the extent to which this integrated appliance might penetrate the residential market sector, given current market trends, producer and consumer attributes, and technical parameters. The report's secondary purpose is to gather background information leading to a generic framework for conducting market analyses of technologies. This framework can be used to assess market readiness as well as factor preferred product attributes into the design to drive consumer demand for this product. This study also supports analysis for prototype design. A full market analysis for potential commercialization should be conducted after prototype development. The integrated WHD is essentially a heat-pump water heater (HPWH) with components and controls that allow dedicated dehumidification. Adequate residential humidity control is a growing issue for newly constructed residential homes, which are insulated so well that mechanical ventilation may be necessary to meet fresh air requirements. Leveraging its successful experience with the energy-efficient design improvement for the residential HPWH, the Oak Ridge National Laboratory's (ORNL's) Engineering Science and Technology Division's (ESTD's) Building Equipment Group designed a water-heating appliance that combines HPWH efficiency with dedicated dehumidification. This integrated appliance could be a low-cost solution for dehumidification and efficient electric water heating. ORNL is partnering with Western Carolina University, Asheville-Buncombe Technical Community College, American Carolina Stamping Company, and Clemson University to develop this appliance and assess its market potential. For practical purposes, consumers are indifferent to how water is heated but are very interested in product attributes such as initial first cost

  15. Historical study regarding the protection of consumers within the electric energy and natural gas markets

    Directory of Open Access Journals (Sweden)

    Ramona Pîrvu

    2013-06-01

    Full Text Available The supply of electric energy and natural gas is a service of general interest, with a vital importance in satisfying the consumer’s basic needs. The conducted research is descriptive and its main focus is on the study of the field literature, aiming at aspects such as identifying the historic evolution of the electric energy and natural gas markets in Romania, the behaviour of companies operating on these markets and their impact on the consumers’ rights. The research methodology has been established starting from a synthetic analysis of the most recent published studies on the observation of the European policy in the energy field and EU’s efforts to build up a single, competitive market, including two sectors that not long ago were dominated by monopolistic national actors: electric energy and gas. The research methods imply study monitoring and reports as well as forecast analyses regarding the capacity of the Three Energy Packages, once implemented, to support the creation of competitive, transparent and uniformly regulated energy markets within the EU countries, in order to ensure the protection of the consumers of these general interest services. The research has a dual approach, combining quantitative and qualitative elements as well as conducting the analysis of the correlations between the efforts and effects registered in the field of consumer protection. The first section of the article offers conceptual clarifications regarding both the European policy in the energy field and the consumers of general economic services. The second section gives an insight into the energy and gas markets in Romania as well as the main obstacles in the way of their liberalization. The third section presents the efforts made with respect to consumer protection in the field of energy, analyzing the European Directives’ fundamental ideas regarding the protection of consumers and the phase of their embedment into our legislation in order to achieve

  16. Farm Animal Welfare Influences on Markets and Consumer Attitudes in Latin America

    DEFF Research Database (Denmark)

    Vargas-Bello-Pérez, Einar; Miranda-de la Lama, Genaro C.; Teixeira, Dayane Lemos

    2017-01-01

    In recent years, animal welfare has become an important element of sustainable production that has evolved along with the transformation of animal production systems. Consumer attitudes towards farm animal welfare are changing around the world, especially at emerging markets of Asia, Africa...... and Latin America. Survey-based research on consumer attitudes towards farm animal welfare has increased. However, the geographical coverage of studies on consumer attitudes and perceptions about farm animal welfare has mostly been limited to Europe, and North America. Until now, Latin American consumers......’ attitudes towards animal welfare have not been well studied. Despite the fact that Mexico, Chile and Brazil belong to the same region (according to international organizations), there are marked differences between these countries in terms of their economical and geographical characteristics among other...

  17. Social Media Marketing in Fast Moving Consumer Goods Industry

    OpenAIRE

    Huber, Markus

    2014-01-01

    The aim of this master thesis is to analyze the social media engagement of the FMCGs (Fast Moving Consumer Goods) in Austria. The used methodologies are literature studies, Internet searches as well as internal data evaluations of the FMCG clients of a marketing agency. The thesis analyses selected key success factors on Social Media focusing on facebook, evaluates their development in the monitored period, and recommends main possibilities of future measures aiming on reaching an improvement...

  18. Consumers' various and surprising responses to direct-to-consumer advertisements in magazine print.

    Science.gov (United States)

    Arney, Jennifer; Street, Richard L; Naik, Aanand D

    2013-01-01

    Direct-to-consumer advertising (DTCA) is ubiquitous in media outlets, but little is known about the ways in which consumers' values, needs, beliefs, and biases influence the perceived meaning and value of DTCA. This article aims to identify the taxonomy of readership categories that reflect the complexity of how health care consumers interact with DTCA, with particular focus on individuals' perceptions of print DTCA in popular magazines. Respondent-driven sampling was used to recruit 18 male and female magazine readers and 18 male and female prescription medication users aged 18-71 years. Semi-structured, in-depth interviews with consumers about their attentiveness, motivations, perceived value, and behavioral responses to DTCA were conducted. The analyses were guided by principles of grounded theory analysis; four categories that vary in consumers' attentiveness, motivations, perceived value, and behavioral responses to DTCA were identified. Two categories - the lay physician and the informed shopper - see value in information from DTCA and are likely to seek medical care based on the information. One category - the voyeur - reads DTCA, but is not likely to approach a clinician regarding advertised information. The fourth category - the evader - ignores DTCA and is not likely to approach a clinician with DTCA information. Responses to DTCA vary considerably among consumers, and physicians should view patients' understanding and response to DTCA within the context of their health-related needs. Patients' comments related to DTCA may be used as an opportunity to engage and understand patients' perspectives about illness and medication use. Clinicians may use information about these categories to facilitate shared understanding and improve communication within the doctor-patient relationship.

  19. Word of Mouth Marketing in Mouth and Dental Health Centers towards Consumers

    Directory of Open Access Journals (Sweden)

    Aykut Ekiyor

    2014-09-01

    Full Text Available Influencing the shopping style of others by passing on the experiences of goods purchased or services received is a way of behavior that has its roots in history. The main objective of th is research is to analyze the effects of demographic factors within the scope of word of mouth marketing on the choices of mouth and dental health services. Consumers receiving service from mouth and dental health centers of the Turkish Republic Ministry o f Health constitute the environment of the research. The research conducted in order to determine the mouth and dental health center selection of consumers within the scope of word of mouth marketing. The research has been conducted in Ankara through simpl e random sampling. The sample size has been determined as 400. In terms of word of mouth marketing which has been determined as the third hypothesis of the study, as a result of the analysis of the statistical relationship between mouth and dental health c enter preference and demographic factor groups, it has been determined that there is a meaningful difference in terms of age, level of education, level of income and some dimensions of marital status and that no meaningful difference has been found in term s of gender. It has been attempted to determine the importance of word of mouth marketing in healthcare services

  20. Market testing and consumer acceptance of irradiated rice (Oryza sativa indica Linn.)

    International Nuclear Information System (INIS)

    Ungsunantwiwat, Ampai; Sophonsa, Sombut

    2001-01-01

    Special grade A fragrant rice (Jasmine rice) of 13% moisture content was obtained from a local miller in Bangkok. Low density polyethylene, 29.5 cm in width x 45 cm in length and 200 micron in thickness, was used to pack the rice with a net weight of 5 kg. The irradiated food label was printed on one side of the bag to comply with food control regulations. The color and the ink for marking were tested for gamma radiation compatibility. A total of 800 bags of rice, with a total gross weight of 4,000 kg, were irradiated at a minimum absorbed dose at 0.5 kGy for insect disinfestation. Radiation treatment was carried out using a multi-purpose, carrier type gamma irradiator (Model JS-8900, Serial No. IR-155) located at the Thai Irradiation Center. Irradiated rice was distributed on a weekly basis to food stores in Bangkok and Pathum Thani, as well as to various governmental organizations and interested individuals. The product was sold at 60 bahts per bag (approx. US$ 2.4) to retailers. Various commercial brands of non-irradiated rice of 5 kg size, were available in the market at 52 to 78 bahts per bag (approx. US $ 2.08 to 3.12), depending on quality and brand name. During the distribution, a leaflet of educational information was given to the consumer. A simple questionnaire used in the marketing trial indicated that 72% of the consumers bought irradiated rice because of the good quality of the product based on visual inspection, and 28% of them were willing to try the new product. Most consumers preferred irradiated rice to chemical treatment (fumigation) for insect disinfestation. However, most consumers were not sure if they would like to buy irradiated rice again unless its cooking quality was acceptable. Market testing of irradiated rice in the upper-class market or supermarket was unsuccessful because of limitations in the sale and service conditions. To meet the requirement of the supermarket retailer, irradiated rice had to be supplied on a monthly basis, with

  1. On the road to a free energy market. Part 4. Little comfort for bound natural gas consumers

    International Nuclear Information System (INIS)

    Koevoet, H.

    2001-01-01

    The liberalization of the energy market is near. In two years the second group of large-scale energy consumers (60,000 customers) in the Netherlands can choose their own energy supplier. In this fourth part of a series of articles on the energy market attention is paid to the position of the small-scale consumers, the last group that will be free to choose their natural gas supplier

  2. The marketing firm and consumer choice: implications of bilateral contingency for levels of analysis in organizational neuroscience.

    Science.gov (United States)

    Foxall, Gordon R

    2014-01-01

    The emergence of a conception of the marketing firm (Foxall, 1999a) conceived within behavioral psychology and based on a corresponding model of consumer choice, (Foxall, 1990/2004) permits an assessment of the levels of behavioral and organizational analysis amenable to neuroscientific examination. This paper explores the ways in which the bilateral contingencies that link the marketing firm with its consumerate allow appropriate levels of organizational neuroscientific analysis to be specified. Having described the concept of the marketing firm and the model of consumer behavior on which it is based, the paper analyzes bilateral contingencies at the levels of (i) market exchange, (ii) emotional reward, and (iii) neuroeconomics. Market exchange emerges as a level of analysis that lends itself predominantly to the explanation of firm-consumerate interactions in terms of the super-personal level of reinforcing and punishing contingencies: the marketing firm can be treated as a contextual or operant system in its own right. However, the emotional reward and neuroeconomic levels of analysis should be confined to the personal level of analysis represented by individual managers on the one hand and individual consumers on the other. This also entails a level of abstraction but it is one that can be satisfactorily handled in terms of the concept of bilateral contingency.

  3. The marketing firm and consumer choice: implications of bilateral contingency for levels of analysis in organizational neuroscience

    Directory of Open Access Journals (Sweden)

    Gordon Robert Foxall

    2014-07-01

    Full Text Available The emergence of a conception of the marketing firm (Foxall, 1999a conceived within behavioral psychology and based on a corresponding model of consumer choice, (Foxall, 1990/2004 permits an assessment of the levels of behavioral and organizational analysis amenable to neuroscientific examination. This paper explores the ways in which the bilateral contingencies that link the marketing firm with its consumerate allow appropriate levels of organizational neuroscientific analysis to be specified. Having described the concept of the marketing firm and the model of consumer behavior on which it is based, the paper analyzes bilateral contingencies at the levels of (i market exchange, (ii emotional reward, and (iii neuroeconomics. Market exchange emerges as a level of analysis that lends itself predominantly to the explanation of firm—consumerate interactions in terms of the super-personal level of reinforcing and punishing contingencies: the marketing firm can be treated as a contextual or operant system in its own right. However, the emotional reward and neuroeconomic levels of analysis should be confined to the personal level of analysis represented by individual managers on the one hand and individual consumers on the other. This also entails a level of abstraction but it is one that can be satisfactorily handled in terms of the concept of bilateral contingency.

  4. The marketing firm and consumer choice: implications of bilateral contingency for levels of analysis in organizational neuroscience

    Science.gov (United States)

    Foxall, Gordon R.

    2014-01-01

    The emergence of a conception of the marketing firm (Foxall, 1999a) conceived within behavioral psychology and based on a corresponding model of consumer choice, (Foxall, 1990/2004) permits an assessment of the levels of behavioral and organizational analysis amenable to neuroscientific examination. This paper explores the ways in which the bilateral contingencies that link the marketing firm with its consumerate allow appropriate levels of organizational neuroscientific analysis to be specified. Having described the concept of the marketing firm and the model of consumer behavior on which it is based, the paper analyzes bilateral contingencies at the levels of (i) market exchange, (ii) emotional reward, and (iii) neuroeconomics. Market exchange emerges as a level of analysis that lends itself predominantly to the explanation of firm—consumerate interactions in terms of the super-personal level of reinforcing and punishing contingencies: the marketing firm can be treated as a contextual or operant system in its own right. However, the emotional reward and neuroeconomic levels of analysis should be confined to the personal level of analysis represented by individual managers on the one hand and individual consumers on the other. This also entails a level of abstraction but it is one that can be satisfactorily handled in terms of the concept of bilateral contingency. PMID:25071506

  5. Research on Consumer Behaviour in Bucharest Poultry Meat Market

    Directory of Open Access Journals (Sweden)

    Ion Pirvutoiu

    2013-05-01

    Full Text Available The paper goal was to study consumer behaviour for poultry meat. In this purpose 100 individuals participated to a questionnaire based survey  in a supermarket of  Bucharest. Specific methods of marketing research in such a case assured the statistical processing of the respondents’ answers. The results pointed out an increased consumption of poultry meat,  a preference for fresh chicken meat which is daily bought  or 2-3 times a week in a varied amount ranging between 1-1.5 kg depending on consumer’s income for covering the family need. The main factors influencing consumer buying decision are the sensorial meat characteristics, meat quality, origin, price, prepaking grade. As a conclusion producers have to pay more attention to these aspects in their future strategy for producing and commercialising poultry meat.

  6. THE MARKETING RESEARCH OF MILITARY SERVICE PEOPLE’S CONSUMER PREFERENCES OF DRY PRODUCT PACKAGES AND WAYS OF THEIR IMPROVEMENT

    Directory of Open Access Journals (Sweden)

    M. Mardar

    2018-04-01

    Full Text Available Basing on the survey of respondents, a marketing research was carried out on military service people’s consumer motivations and benefits for the existing dry product package and ways to improve it, as well as on the attitude towards the consumption of instant cereals. The results of the survey showed that military service people were not satisfied with the existing daily field product package; the majority were not comfortable with the sameness of the assortment, cooking time, inconvenient packaging, and lack of individual flatware. It is found that the most important factors for military service people when choosing instant cereals are taste, composition/safety, nutritional and energy value, and the least important are the shape and design of packaging. The analysis of the responses about the nature of the most common negative body changes resulting from the respondents’ professional activity indicates that the development of instant cereals on the basis of natural components is promising, as these components can prevent fatigue and certain diseases. 68% of the people interviewed are already comfortable with the inclusion of instant cereals with improved consumer properties into the daily field product package, and other consumers’ attitude to them can be significantly improved by explaining to them the benefits of this product. A potential consumer wants to get a product that has a meat and fruit flavor with improved consumer properties, and what is the most important, the product should be tasty, of high quality, and harmless. Military service people will be the main consumers, regardless of their age, occupation, and education.The application of the marketing research on servicemen’s consumer preferences made it possible to identify those consumer preferences that must be taken into account when improving the set of dry products and developing new instant cereals in order to meet the potential consumers’ demand for these products

  7. Impact of scarcity on consumer behavior

    Directory of Open Access Journals (Sweden)

    T.U. Kulakovsky

    2016-09-01

    Full Text Available This article analyzes the impact of scarcity on consumer behavior and on perception of scarce goods consumer qualities. The author examines and subjects to the critical analysis the impact of scarcity on consumer behavior within economic theory, the theory of reactance and commodity theory. The differences in explaining the impact of scarcity on consumer behavior in economic and psychological sciences is highlighted. The current researcher experimentally proves the impact of the scarcity as an isolated factor on consumer behavior and the impact of scarcity on consumer perception of product quality. According to the reactance theory, an individual perceives scarcity as the restriction of his freedom that causes resistance in response to a possible restriction of freedom of actions. This reinforces the desire to have such a scarce product. To confirm the psychological impact of scarcity on a domestic consumer the author designs and conducts the experiment that confirms the following hypotheses: scarcity affects consumer behavior and stimulates consumers to purchase scarce commodities; scarcity has impact on the perception of scarce product consumer qualities. Such consumer behavior relatively to scarce goods can be used by marketers to promote products on the market.

  8. Marketing parameters and their influence on consumer food choice

    DEFF Research Database (Denmark)

    Grunert, Klaus G.

    2006-01-01

    Introduction: In everyday life, when you say 'marketing' most people associate it with communication and persuasion. 'Marketing' is advertising, merchandising, sales promotions, samples, coupons and other measures aimed at increasing sales of a particular product. It is not uncommon to talk about...... 'marketing tricks', implying that these are measures to induce people to buy things which they neither need nor want. In the academic treatment of marketing, the concept is somewhat broader. The American Marketing Association (AMA) defines marketing as 'The process of planning and executing the conception......, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational objectives'. The British Chartered Institute of Marketing defines it as 'the management process responsible for identifying, anticipating and satisfying customer requirements...

  9. Sustainable packaging design for consumer electronics products: Balancing marketing, logistics and environmental requirements

    OpenAIRE

    Wever, R.; Boks, C.B.; Pratama, I.; Stevels, A.L.N.

    2007-01-01

    Packaging design for consumer electronic products is a challenge because contradictory demands from a distribution perspective and a marketing perspective have to be balanced. With several company departments involved and powerful external stakeholders this is a complicated matter. As the level of sophistication of data concerning a packagings marketing performance is limited, decisions are often strongly based on beliefs. This is reflected in inconsistencies in packaging that is currently in...

  10. Reconciling Consumer and Utility Objectives in the Residential Solar PV Market

    Science.gov (United States)

    Arnold, Michael R.

    Today's energy market is facing large-scale changes that will affect all market players. Near the top of that list is the rapid deployment of residential solar photovoltaic (PV) systems. Yet that growing trend will be influenced multiple competing interests between various stakeholders, namely the utility, consumers and technology provides. This study provides a series of analyses---utility-side, consumer-side, and combined analyses---to understand and evaluate the effect of increases in residential solar PV market penetration. Three urban regions have been selected as study locations---Chicago, Phoenix, Seattle---with simulated load data and solar insolation data at each locality. Various time-of-use pricing schedules are investigated, and the effect of net metering is evaluated to determine the optimal capacity of solar PV and battery storage in a typical residential home. The net residential load profile is scaled to assess system-wide technical and economic figures of merit for the utility with an emphasis on intraday load profiles, ramp rates and electricity sales with increasing solar PV penetration. The combined analysis evaluates the least-cost solar PV system for the consumer and models the associated system-wide effects on the electric grid. Utility revenue was found to drop by 1.2% for every percent PV penetration increase, net metering on a monthly or annual basis improved the cost-effectiveness of solar PV but not battery storage, the removal of net metering policy and usage of an improved the cost-effectiveness of battery storage and increases in solar PV penetration reduced the system load factor. As expected, Phoenix had the most favorable economic scenario for residential solar PV, primarily due to high solar insolation. The study location---solar insolation and load profile---was also found to affect the time of year at which the largest net negative system load was realized.

  11. Health consumers and stem cell therapy innovation: markets, models and regulation.

    Science.gov (United States)

    Salter, Brian; Zhou, Yinhua; Datta, Saheli

    2014-05-01

    Global health consumer demand for stem cell therapies is vibrant, but the supply of treatments from the conventional science-based model of innovation is small and unlikely to increase in the near future. At the same time, several models of medical innovation have emerged that can respond to the demand, often employing a transnational value chain to deliver the product. Much of the commentary has approached the issue from a supply side perspective, demonstrating the extent to which national and transnational regulation fails to impose what are regarded as appropriate standards on the 'illicit' supply of stem cell therapies characterized by little data and poor outcomes. By contrast, this article presents a political economic analysis with a strong demand side perspective, arguing that the problem of what is termed 'stem cell tourism' is embedded in the demand-supply relationship of the health consumer market and its engagement with different types of stem cell therapy innovation. To be meaningful, discussions of regulation must recognize that analysis or risk being sidelined by a market, which ignores their often wishful thinking.

  12. Justification of marketing technologies choice for formation of favorable image of the territory with the interests of consumers (on the example of Primorsky Krai

    Directory of Open Access Journals (Sweden)

    Bacherikova M. L.

    2018-05-01

    Full Text Available the article presents the rationale for marketing technologies choice to create a favorable image of the territory, taking into account the interests of consumers. Evaluation of marketing technologies influence on consumer behavior was carried out on the basis of correlation-regression analysis of indicators of perceived intensity of using specific marketing tools and technologies, and indicators characterizing territorial image, territorial product quality, resident consumers' satisfaction with territorial product, territorial product attractiveness for non-resident consumers, and consumers' loyalty to the territory. At each stage of favorable territorial image forming process based on marketing technologies, some marketing tools and technologies may be planned together for some consumer groups. The study revealed the possibility of involving consumers in the joint creation of value and formation of a favorable territorial image, which in turn will help to prevent and resolve conflicts of their interests, increase their satisfaction with the territorial product and their loyalty to the territory.

  13. Consumer perceptions of CSR: (how) is China different?

    NARCIS (Netherlands)

    Kolk, A.; van Dolen, W.; Ma, L.

    2015-01-01

    Purpose Most studies on consumers and corporate social responsibility (CSR) have focused on Western contexts. Consequently, good insight is lacking into non-Western markets where consumers may respond differently. China is a case in point, despite the popularity of the CSR concept and high societal

  14. Brand logo design: examining consumer response to naturalness

    OpenAIRE

    Machado, Joana Machado; Vacas-de-Carvalho, Leonor; Torres, Anna; Costa, Patrício

    2015-01-01

    Purpose – This paper aims to study how logo design characteristics influence consumer response. Based on an in-depth literature review on consumer responses to logo design, the authors included in this research one fundamental dimension of logo design, namely, naturalness and investigated the influence of the different types of natural logo designs on affective response. Design/methodology/approach – In total, 96 logos were selected as design stimuli. The logos were previously classi...

  15. Consumers' perceptions of corporate social responsibilities : A cross-cultural comparison

    NARCIS (Netherlands)

    Maignan, [No Value

    Based on a consumer survey conducted in France, Germany, and the U.S., the study investigates consumers' readiness to support socially responsible organizations and examines their evaluations of the economic, legal, ethical, and philanthropic responsibilities of the firm. French and German consumers

  16. Market implications of new regulations: impact of health and nutrition information on consumer choice

    Energy Technology Data Exchange (ETDEWEB)

    Barreiro-Hurle, J.; Gracia, A.; Magistris, T. de

    2009-07-01

    Consumer concern for health impacts of diet has increased the use of nutritional information and claims by agro-food industry. Under the current European legislation on nutrition and health claims and on nutritional labelling, three type of nutritional information can be provided on food products: nutritional facts panel, nutritional claims and health claims. In this context, the aim of the paper is to assess how much consumers value the provision of three types of nutritional information in a meat product not precisely perceived as healthy, pork Frankfurt sausages, using a choice experiment. The data comes from a survey conducted in two Spanish medium size towns (Zaragoza and Cordoba) during 2007. A mixed logit model is used to estimate the effect of the nutrition information attributes on consumers utility and derive their willingness to pay. Results show that all three nutritional and health information items are valued by consumers, although preferences are heterogeneous. Health claims are significantly higher valued than nutritional attributes (facts panel or claim). Estimated market shares show that the use of any of the available labelling options will obtain significant market success even at prices including premiums above current price levels. (Author)

  17. Attracting Consumers in the Thriving Cosmoceuticals Market

    DEFF Research Database (Denmark)

    Phaiboon-Udomkarn, Bongkot; Josiassen, Alexander

    2014-01-01

    as a product group. The risk mitigation and assessment are investigated to understand consumers’ final decision on whether or not to purchase a product. Findings: - Results indicate that positive expert opinion reduces consumer risk perception, better product-country image can minimize consumer’s perceived......Purpose: – The purpose of this study is to analyze and mitigate consumers’ perceived risk in purchasing cosmeceutical products. The lucrative market of cosmeceuticals has motivated many cosmetics and pharmaceutical companies to rethink their existing product lines to gain a strong foothold...... perceived risks associated with the product. Originality/value:– This study enhances the limited research in the new field of pharmaceuticals, which also leads to a better understanding of risk mitigation and factors driving consumers’ willingness to buy a healthcare product....

  18. THE EFFECTS OF MARKETING MIX ON CONSUMER SATISFACTION: A LITERATURE REVIEW FROM ISLAMIC PERSPECTIVES

    Directory of Open Access Journals (Sweden)

    Selim AHMED

    2015-02-01

    Full Text Available Customer satisfaction is one of the essential factors for the success of a company. To achieve the high customer satisfaction, companies must know when and how their customers are satisfied about the products and services. Nowadays, different companies follow different types of marketing strategies based on the target market demand. The majority of companies follow a conventional marketing strategy, but some companies choose to follow a religious or spiritual marketing strategy such as the Islamic marketing strategy. Conventional marketing strategies satisfy the customers based on the current needs of the customer, whereas, Islamic marketing strategies satisfy the customers based on the human values, marketing cultures, and Islamic rules and regulations (shariah laws. Apart from conventional marketing strategies, the Islamic marketing strategies more focus on religious rules and ethics which do not exist in conventional marketing. Thus, this study discusses how marketing mix (product, price, place and promotion influences customer satisfaction from Islamic perspectives and why it is necessary for the consumers.

  19. Simulation based decision support for strategic communication and marketing management concerning the consumer introduction of smart energy meters

    Directory of Open Access Journals (Sweden)

    Jeroen STRAGIER

    2013-07-01

    Full Text Available Communication and marketing professionals make strategic decisions in highly complex and dynamic contexts. These decisions are highly uncertain on the outcome and process level when, for example, consumer behaviour is at stake. Decision support systems can provide insights in these levels of uncertainty and the professional process of decision making. However, literature describing decision support tools for strategic communication and marketing management that provide clear insights in uncertainty levels is lacking. This study therefore aims at developing a consumer behaviour simulation module as an important element of such a future decision support tool. The consumer behaviour simulation we propose in this paper is based on data collected from a survey among 386 households with which a behavioural change model was calibrated. We show how various decision scenarios for strategic communication and marketing challenges can be explored and how such a simulation based decision support system can facilitate strategic communication and marketing management concerning the introduction of a smart energy meter.

  20. PASTRY CONSUMER PROFILE: AN INVESTIGATION ON CLUJ-NAPOCA MARKET

    OpenAIRE

    CRISTINA RODICA (DULAU) PUSCAS; MONICA MARIA COROS; ADINA LETITIA NEGRUSA

    2014-01-01

    Among other producers and (re)sellers of snacks and fast-food, bakeries and pastry shops are some of the most dynamic enterprises that have developed both at national level and at the level of Cluj-Napoca during the recent years. Given the great variety of such snacks, the authors aim at sketching the profile of the pastry consumer on the market of Cluj-Napoca. The results of two quantitative studies conducted online and face-to-face in 2013 and 2014 are analyzed. These results are considered...

  1. Organizing Consumers for a Decarbonized Electricity System

    DEFF Research Database (Denmark)

    Pallesen, Trine; Jenle, Rasmus Ploug

    2018-01-01

    This paper studies a Danish smart grid experiment, EcoGrid EU, designed to sustain the increase of wind power in the electricity system. EcoGrid EU is designed as a real-time market, through which engineers seek to realize price responsive electricity consumers through the introduction of smart...... meters, variable short-term price signals and training users. Based on observations and interviews with scientist, consumers and technicians, this paper analyses the attempt to produce a new kind of electricity consumer. Drawing on social studies of markets, we argue that the project entails constructing...... a new form of calculative agency. We illustrate the extensive work put into the creation of a new, reconfigured electricity consumer, as well as the challenges associated with the construction of consumers willing and able to act in accordance with the EcoGrid script. On one hand, this study adds...

  2. An investigation of consumers' exploratory tendencies as motivators of their responsive behaviour to deals

    Directory of Open Access Journals (Sweden)

    Surajit Ghosh Dastidar

    2016-06-01

    Full Text Available An understanding of the motivators of consumer deal redemption behaviour is expected to enable marketers to use deals more effectively. In this study, consumers' exploratory tendencies (CET have been assessed as potential motivators of proneness to eight types of deals, during the purchase of shampoo and refrigerator—two product categories. Consumers showed varying proneness to different types of deals depending on the type of exploratory tendency that they needed to satisfy and the type of good that was on sale. These findings can enable marketers to choose the most appropriate type of deal to achieve their sales target.

  3. Empirical approach to endorsement marketing and consumer fanaticism of telecom firms Nigeria’s Rivers State

    Directory of Open Access Journals (Sweden)

    Joy E. Akahome

    2017-10-01

    Full Text Available The paper is an empirical investigation of the relationship between endorsement marketing and consumer fanaticism of telecom firms in Rivers State. A sample of 200 customers of selected telecom firms was surveyed and 196 copies of the questionnaire were returned and valid after data collation and cleaning for analysis using Pearson’s Product Moment Correlation with the aid of SPSS version 21.0. Based on findings, the paper concludes that celebrity-product-fit has a strong relationship with consumer fanaticism of telecom firms in Rivers State. Amongst the recommendations is that more investment should be made on endorsement marketing activities as it enhances consumers’ brand recognition.

  4. Environmental labelling as a marketing concept to create added value for flower chains: How to create a horticultural chain based on responsive consumer information

    NARCIS (Netherlands)

    Dam, van Y.K.; Lans, van der I.A.; Zimmerman, K.L.

    2004-01-01

    We investigated the possibility to create markets for environmentally friendly grown flowers and plants by combining a push and a pull strategy. Consumer research revealed that the main pull should come from a target segment (one-fifth of the population) of heavy flower users that are either

  5. Business district streetscapes, trees, and consumer response

    Science.gov (United States)

    Kathleen L. Wolf

    2005-01-01

    A multistudy research program has investigated how consumers respond to the urban forest in central business districts of cities of various sizes. Trees positively affect judgments of visual quality but, more significantly, may influence other consumer responses and behaviors. Survey respondents from all regions of the United States...

  6. The development of socially responsible marketing

    Directory of Open Access Journals (Sweden)

    Stanković Ljiljana

    2012-01-01

    Full Text Available In contemporary knowledge-based economy characterized by fast and turbulent changes, the achieved competitive advantage is much more exposed to hazards in contrast to earlier periods. Companies are forced to constantly create new business opportunities in order to respond to the challenges that are generated by the impact of numerous primarily technological and market changes. However, there is a small number of companies, with arranged organization and strategy, that support the requests for the research and creation of sustainable business and marketing strategies. The global scene conditioned by the development of new markets and developing economies requires changes in marketing approaches and strategy adaptation. The realization of superior business performances in global environment is related to the acquirement and adaption to new challenges and trends. The trend that questions the business activity of many companies is the requests for responsible behavior of enterprises in the market and acceptance of ethical, moral and environmental principles. There are more and more evident requests for aligning of business and marketing decisions with the aims of socially responsible business. The development of socially responsible marketing is the imperative of economic and social success. The authors point to the role and importance of innovation in marketing approaches, the need for enhancement of socially responsible marketing with the aim of improving its business performance and successful positioning.

  7. Test marketing and consumer acceptance of irradiated meat products

    International Nuclear Information System (INIS)

    Xu Zhicheng; Feng Zhixiong; Jiang Peizhen

    2001-01-01

    This study consists of two parts: irradiation processing of cooked meat and irradiation preservation of prepackaged chilled fresh cut meats. Irradiation of prepackaged pickled meat products dipped in grains stillage at a dose 6-8 kGy eliminated common food-borne microorganisms, such as E. Coli and other microbial pathogens and extended the shelf life of the product to 10 days at 5 deg. C. Test marketing of 40,000 bags (about 10,000 kg) of the product in more than 100 supermarkets in the city of Shanghai showed no untoward problem with consumer acceptance. Irradiation of prepackaged chilled fresh cut pork at a dose 3 kGy led to inactivation of microbial pathogens and parasites with a concomitant reduction in numbers of common spoilage microorganisms and extension of shelf life of the product for 30 days at 5 deg. C. The cost benefit and marketing applications were evaluated. (author)

  8. The consequences of liberalisation of the gas market. Part 5. Distribution companies and small-scale consumers

    International Nuclear Information System (INIS)

    Van Gelder, J.W.

    1999-01-01

    In the fifth article in the series on the effects of the liberalization of the Dutch natural gas market the effects on distribution companies and small-scale consumers are discussed. Companies that purchase more than 10 million m 3 of natural gas per year are free to choose another supplier. No later than 2007 the small-scale consumer (annual consumption less than 170,000 m 3 or 50,000 kWh) will be able to choose a gas and electricity supplier. Lower prices are not to be expected, but there will be more service, many new suppliers and a more varied supply of products and services. The energy distribution company will be offering tailor-made work. For small-scale consumers, too, price will be the decisive factor in choosing a supplier. Possibilities for distribution companies in this area are quite restricted, though. Obtaining market power in the buyers' market and cutting costs of operation may force prices down. Scaling-up and (international) cooperation therefore seem to be the best survival strategies in the free market. Sound solvency - which turns out to be present in particular in the smaller distribution companies - makes a company less vulnerable during a prolonged price dip

  9. Investor response to consumer elasticity

    International Nuclear Information System (INIS)

    Grenaa Jensen, Stine; Meibom, Peter; Ravn, H.F.; Straarup, Sarah

    2004-01-01

    In the Nordic electricity system there is considerable uncertainty with respect to the long-term development in production capacity. The process towards liberalisation of the electricity sector started in a situation with a large reserve margin, but this margin is gradually vanishing. Since the potential investors in new production capacity are unaccustomed with investments under the new regime it is unknown if and when investments will take place. The electricity price is the key market signal to potential investors. The price is settled as a balance between supply and demand, and it is generally assumed that the demand side has an important role in this, and increasingly so. However, since consumers have not earlier had the incentive to respond to electricity prices, no reliable estimate of demand elasticity is known. The purpose of the present study is to analyse the role of electricity demand elasticity for investments in new electricity production capacity. Electricity price scenarios generated with a partial equilibrium model (Balmorel) are combined with a model of investment decisions. In this, various scenarios concerning the development in the demand elasticity are used. The simulated investment decisions are taken in a stochastic, dynamic setting, where a key point is the timing of the investment decision in relation to the gathering of new information relative to the stochastic elements. Based on this, the consequences of the development in consumer price elasticity for investments in a base load and a peak load plant are investigated. The main result of the analysis is that peak load investments can be made unprofitable by the development in consumer price elasticity, such that an investor will tend to wait with his peak load investment, until the development in consumer price elasticity has been revealed. (au)

  10. Evolution of consumer information preferences with market maturity in solar PV adoption

    Science.gov (United States)

    Cale Reeves, D.; Rai, Varun; Margolis, Robert

    2017-07-01

    Residential adoption of solar photovoltaics (PV) is spreading rapidly, supported by policy initiatives at the federal, state, and local levels. Potential adopters navigate increasingly complex decision-making landscapes in their path to adoption. Much is known about the individual-level drivers of solar PV diffusion that steer adopters through this process, but relatively little is known about the evolution of these drivers as solar PV markets mature. By understanding the evolution of emerging solar PV markets over time, stakeholders in the diffusion of solar PV can increase policy effectiveness and reduce costs. This analysis uses survey data to compare two adjacent markets across a range of relevant characteristics, then models changes in the importance of local vs cosmopolitan information sources by combining theory relating market maturity to adopter behavior with event-history techniques. In younger markets, earlier, innovative adoptions that are tied to a preference for cosmopolitan information sources are more prevalent than expected, suggesting a frustrated demand for solar PV that segues into adoptions fueled by local information preferences contemporary with similar adoptions in older markets. The analysis concludes with policy recommendations to leverage changing consumer information preferences as markets mature.

  11. The Role of Direct Marketing in Relation with the Consumers in Kosovo

    Directory of Open Access Journals (Sweden)

    MSc. Halit Karaxha

    2016-07-01

    Full Text Available Direct marketing is very important in creating good relations with clients for the presentation of new products/services, and to also achieve sales in the meantime. Direct marketing uses different techniques, such as e-mails, telephones, fairs, festivals and other techniques in order to directly communicate with clients by being very flexible, and it also allows immediate feedback. This paper consists of two parts: the first part is related to the review of literature regarding direct marketing, and the second part is related to the research conducted through surveys in companies, by interviewing the director, general manager, marketing manager and managers of other departments within the company who have knowledge about the marketing in the company. The study regarding direct marketing and its role in relation with consumers is an interesting field to study, but at the same time it is also a challenge, because knowing more about one technique or another is a field on its own and requires the analysis of particular specifics of each technique in order for the direct marketing to have a positive impact in creating good relations with the clients on the basis of fulfilling their needs and requests.

  12. 75 FR 32469 - Consumer Advisory Council; Notice of Meeting of the Consumer Advisory Council

    Science.gov (United States)

    2010-06-08

    ... will discuss whether the 2002 revisions to Regulation C, which required lenders to report mortgage pricing data, helped provide useful and accurate information about the mortgage market; the need for...'s responsibilities under various consumer financial services laws and on other matters on which the...

  13. Medicine, market and communication: ethical considerations in regard to persuasive communication in direct-to-consumer genetic testing services.

    Science.gov (United States)

    Schaper, Manuel; Schicktanz, Silke

    2018-06-05

    Commercial genetic testing offered over the internet, known as direct-to-consumer genetic testing (DTC GT), currently is under ethical attack. A common critique aims at the limited validation of the tests as well as the risk of psycho-social stress or adaption of incorrect behavior by users triggered by misleading health information. Here, we examine in detail the specific role of advertising communication of DTC GT companies from a medical ethical perspective. Our argumentative analysis departs from the starting point that DTC GT operates at the intersection of two different contexts: medicine on the one hand and the market on the other. Both fields differ strongly with regard to their standards of communication practices and the underlying normative assumptions regarding autonomy and responsibility. Following a short review of the ethical contexts of medical and commercial communication, we provide case examples for persuasive messages of DTC GT websites and briefly analyze their design with a multi-modal approach to illustrate some of their problematic implications. We observe three main aspects in DTC GT advertising communication: (1) the use of material suggesting medical professional legitimacy as a trust-establishing tool, (2) the suggestion of empowerment as a benefit of using DTC GT services and (3) the narrative of responsibility as a persuasive appeal to a moral self-conception. While strengthening and respecting the autonomy of a patient is the focus in medical communication, specifically genetic counselling, persuasive communication is the normal mode in marketing of consumer goods, presuming an autonomous, rational, independent consumer. This creates tension in the context of DTC GT regarding the expectation and normative assessment of communication strategies. Our analysis can even the ground for a better understanding of ethical problems associated with intersections of medical and commercial communication and point to perspectives of analysis of

  14. Online Consumer Ethnocentrism of Danish Consumers

    DEFF Research Database (Denmark)

    Bujac, Andreea Ioana

    2017-01-01

    No doubt that consumer ethnocentrism is an important phenomenon in international marketing. However, not much attention has been paid to consumer ethnocentrism in an online context. The current study aims to fill in this gap. Specifically, the ethnocentric tendency of Danish online consumers...

  15. Influence of Marketing on Consumer's Adoption of E-Banking

    Directory of Open Access Journals (Sweden)

    MSc. Ganimete Podvorica

    2014-02-01

    Full Text Available The financial system plays an extraordinary role in developing and enriching the domestic economy. E-banking service as an innovative software product and service for customers was introduced few years ago in the country from variety of national and international banks: ProCredit Bank, Raiffeissen Bank, Teb Bank, NLB Bank etc., enabling consumers to have access to their bank accounts over the internet. Since internet usage grows rapidly in the country even adoption of e-banking is expected to flourish. Behavior of customers toward adoption is explained using different behavioral model. The objective of this study is to analyze the consumer-adoption process toward e-banking. The survey is used in this respect, to find out the way they learn, try, and adopt or reject e-banking service. Furthermore, the hypothesis those females are significantly different from males on adoption of e-banking services, it prevails the null hypothesis that gender doesn’t affect adoption of e-banking services. The study reveals the characteristics of the consumers toward ebanking adoption process, such as differences in individual readiness to try new product; the information searching; advertisement and direct marketing influence; and speed rates of adoption and non adoption among genders.

  16. Sustainable packaging design for consumer electronics products : Balancing marketing, logistics and environmental requirements

    NARCIS (Netherlands)

    Wever, R.; Boks, C.B.; Pratama, I.; Stevels, A.L.N.

    2007-01-01

    Packaging design for consumer electronic products is a challenge because contradictory demands from a distribution perspective and a marketing perspective have to be balanced. With several company departments involved and powerful external stakeholders this is a complicated matter. As the level of

  17. Farmer-to-Consumer Direct Marketing: The Role of Customer Satisfaction Measurement for Service Innovations

    OpenAIRE

    Spiller, Achim; Zuhlsdorf, Anke; Mellin, Matthias

    2007-01-01

    The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyses the impact of customer satisfaction and its driving forces for farmer- to-consumer direct marketing and is based on a customer survey in 33 organic and conventional on-farm stores in Germany. The results emphasise the role of store atmosphere and customer service as the main influencing factors on customer satisfaction.

  18. Hidden in plain sight marketing prescription drugs to consumers in the twentieth century.

    Science.gov (United States)

    Greene, Jeremy A; Herzberg, David

    2010-05-01

    Although the public health impact of direct-to-consumer (DTC) pharmaceutical advertising remains a subject of great controversy, such promotion is typically understood as a recent phenomenon permitted only by changes in federal regulation of print and broadcast advertising over the past two decades. But today's omnipresent ads are only the most recent chapter in a longer history of DTC pharmaceutical promotion (including the ghostwriting of popular articles, organization of public-relations events, and implicit advertising of products to consumers) stretching back over the twentieth century. We use trade literature and archival materials to examine the continuity of efforts to promote prescription drugs to consumers and to better grapple with the public health significance of contemporary pharmaceutical marketing practices.

  19. FOCUS THE CONSUMER MARKET A dream or reality for multinational companies

    Institute of Scientific and Technical Information of China (English)

    MICHAELO'NEILL

    2004-01-01

    As the Chinese economy maintains its near double digit growth, opportunities for foreign investors continue to emerge. But away from the staggering statistics, how realistic is the China dream for multinational companies (MNCs)? The messages are mixed. On the one hand are those who continue to hail the Chinese consumer revolution, pointing to market size as reason enough for entering the fray. O'n the other

  20. State of play in direct-to-consumer genetic testing for lifestyle-related diseases: market, marketing content, user experiences and regulation.

    Science.gov (United States)

    Saukko, Paula

    2013-02-01

    Direct-to-consumer (DTC) genetic tests have aroused controversy. Critics have argued many of the tests are not backed by scientific evidence, misguide their customers and should be regulated more stringently. Proponents suggest that finding out genetic susceptibilities for diseases could encourage healthier behaviours and makes the results of genetics research available to the public. This paper reviews the state of play in DTC genetic testing, focusing on tests identifying susceptibilities for lifestyle-related diseases. It will start with mapping the market for the tests. The paper will review (1) research on the content of the online marketing of DTC tests, (2) studies on the effects of DTC genetic tests on customers and (3) academic and policy proposals on how to regulate the tests. Current studies suggest that the marketing of DTC genetic tests often exaggerates their predictive powers, which could misguide consumers. However, research indicates that the tests do not seem to have major negative effects (worry and confusion) but neither do they engender positive effects (lifestyle change) on current users. Research on regulation of the tests has most commonly suggested regulating the marketing claims of the companies. In conclusion, the risks and benefits of DTC genetic tests are less significant than what has been predicted by critics and proponents, which will be argued reflects broader historical trends transforming health and medicine.

  1. Developing social marketed individual preconception care consultations: Which consumer preferences should it meet?

    Science.gov (United States)

    van Voorst, Sabine F; Ten Kate, Chantal A; de Jong-Potjer, Lieke C; Steegers, Eric A P; Denktaş, Semiha

    2017-10-01

    Preconception care (PCC) is care that aims to improve the health of offspring by addressing risk factors in the pre-pregnancy period. Consultations are recognized as a method to promote perinatal health. However, prospective parents underutilize PCC services. Uptake can improve if delivery approaches satisfy consumer preferences. Aim of this study was to identify preferences of women (consumers) as a first step to social marketed individual PCC consultations. In depth, semi-structured interviews were performed to identify women's views regarding the four components of the social marketing model: product (individual PCC consultation), place (setting), promotion (how women are made aware of the product) and price (costs). Participants were recruited from general practices and a midwife's practice. Content analysis was performed by systematic coding with NVIVO software. The 39 participants reflected a multiethnic intermediately educated population. Product: Many participants had little knowledge of the need and the benefits of the product. Regarding the content of PCC, they wish to address fertility concerns and social aspects of parenthood. PCC was seen as an informing and coaching service with a predominant role for health-care professionals. the general practitioner and midwife setting was the most mentioned setting. Promotion: A professional led promotion approach was preferred. Price: Introduction of a fee for PCC consultations will make people reconsider their need for a consultation and could exclude vulnerable patients from utilization. This study provides consumer orientated data to design a social marketed delivery approach for individual PCC consultations. © 2017 The Authors Health Expectations Published by John Wiley & Sons Ltd.

  2. 1985 consumer segmentation: Assessment of the market for conservation in the Northwest: Phase 2

    Energy Technology Data Exchange (ETDEWEB)

    Bailey, B.M.; Hattrup, M.P.; Nordi, R.T.; Shankle, S.A.; Ivey, D.L.

    1987-05-01

    This report presents information on consumer attitudes toward conservation, past and intended conservation behaviors, and utility-sponsored conservation program participation levels. The information was collected by means of random telephone surveys of households in Idaho, Oregon, Washington, and Western Montana. Pacific Northwest Laboratory (PNL) conducted analyses of the survey results for the Bonneville Power Administration (BPA) to obtain a better understanding of consumer attitudes and behaviors and to facilitate conservation program planning, design, and marketing.

  3. Cause Related Marketing: Consumers Perceptions and Benefits for Profit and Non-Profits Organisations

    Directory of Open Access Journals (Sweden)

    Francisca Farache

    2008-07-01

    Full Text Available This study is an attempt to understand consumers’ perceptions regarding Cause Related Marketing [CRM]. The research findings were based on a survey of 200 consumers in the Brighton area and published data. The research aim was focused on the consumers’ perception of the alliance between corporations and non-profit organisations. The research found that consumers have a better perception of firms that work with charities and good causes than those that do not. They believe that the partnership between corporations and charities has an impact on the good of society. However, they are aware that corporations themselves benefit from this partnership. Concerning good causes, consumers prefer to support those related to Children. The researchers noticed that an individual connection with a cause might have considerable influence on consumer attitudes and behaviour in relation to a specific cause.

  4. Market response to the public display of energy performance rating at property sales

    International Nuclear Information System (INIS)

    Jensen, Ole Michael; Hansen, Anders Rhiger; Kragh, Jesper

    2016-01-01

    Energy labels have generally received positive response from consumers and have moved the market for white goods and cars in the direction of more energy-efficient products. On the real estate market, it was expected that an energy label, rating the energy performance of a property based on a national energy performance certificate (EPC) might receive similar response. However, in Denmark no response to the energy performance rating was observed for 15 years. This was a surprise considering that Denmark was the first country to implement an A to G rating of the energy performance of buildings. A statistical examination of data on property sales prices and energy performance ratings was carried out. All relevant property transaction data from 2007 till 2012 were examined and they showed that energy performance ratings had an impact on property sales prices. However, before June 2010, the impact was modest, whereas after June 2010 the impact of energy performance ratings on property sales prices increased significantly as a result of an EU requirement to display the energy performance rating in connection with property sales. On this background, it was concluded that a public display of the energy performance rating is fundamental for market response. - Highlights: •Energy performance ratings of buildings have an impact on property sales prices. •A statistical examination shows that since 2010 sales prices reflect energy performance. •Mandatory display of the rating prescribed by EU Directive was decisive. •The positive market response will be an incentive for energy upgrading of the property.

  5. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

    OpenAIRE

    Rebecca, Rodillas; Hanna, Bjärkvik

    2017-01-01

    Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. The concept of brand avoidance is one type of personal anti-consumption behaviour which deals with understanding why consumers actively avoid purchasing a specific bran...

  6. Direct-to-consumer marketing of evidence-based psychological interventions: introduction.

    Science.gov (United States)

    Santucci, Lauren C; McHugh, R Kathryn; Barlow, David H

    2012-06-01

    The dissemination and implementation of evidence-based psychological interventions (EBPIs) to service provision settings has been a major challenge. Most efforts to disseminate and implement EBPIs have focused on clinicians and clinical systems as the consumers of these treatments and thus have targeted efforts to these groups. An alternative, complementary approach to achieve more widespread utilization of EBPIs is to disseminate directly to patients themselves. The aim of this special section is to explore several direct-to-consumer (i.e., patient) dissemination and education efforts currently underway. This manuscript highlights the rationale for direct-to-patient dissemination strategies as well as the application of marketing science to dissemination efforts. Achieving greater access to EBPIs will require the use of multiple approaches to overcome the many and varied barriers to successful dissemination and implementation. Copyright © 2011. Published by Elsevier Ltd.

  7. Attitudes vs. Purchase Behaviors as Experienced Dissonance: The Roles of Knowledge and Consumer Orientations in Organic Market.

    Science.gov (United States)

    Hidalgo-Baz, María; Martos-Partal, Mercedes; González-Benito, Óscar

    2017-01-01

    This research focuses on the incongruity between positive attitudinal responses but a lack of purchase behavior in organic markets. According to cognitive dissonance theory, consumer orientations toward the benefits attributed to organic products (environmental protection, health, hedonic) relieve the dissonance that results from this attitude-behavior incongruity. Knowledge also functions as a transmitter, from positive attitudes to purchase behaviors, thereby reducing the incongruity. Using quota sampling in a survey study, this paper tests the hypotheses from linear regression models. The results show that orientations and knowledge improve the congruity between attitudes and purchase behaviors toward organic products. Moreover, interaction effects arise between the environmental protection orientation and knowledge and between the hedonic orientation and knowledge. Increasing knowledge mitigates the difference between attitudes and purchase behaviors, especially for consumers with environmental protection or hedonic orientations. These findings have several important implications for research and practice.

  8. Attitudes vs. Purchase Behaviors as Experienced Dissonance: The Roles of Knowledge and Consumer Orientations in Organic Market

    Science.gov (United States)

    Hidalgo-Baz, María; Martos-Partal, Mercedes; González-Benito, Óscar

    2017-01-01

    This research focuses on the incongruity between positive attitudinal responses but a lack of purchase behavior in organic markets. According to cognitive dissonance theory, consumer orientations toward the benefits attributed to organic products (environmental protection, health, hedonic) relieve the dissonance that results from this attitude–behavior incongruity. Knowledge also functions as a transmitter, from positive attitudes to purchase behaviors, thereby reducing the incongruity. Using quota sampling in a survey study, this paper tests the hypotheses from linear regression models. The results show that orientations and knowledge improve the congruity between attitudes and purchase behaviors toward organic products. Moreover, interaction effects arise between the environmental protection orientation and knowledge and between the hedonic orientation and knowledge. Increasing knowledge mitigates the difference between attitudes and purchase behaviors, especially for consumers with environmental protection or hedonic orientations. These findings have several important implications for research and practice. PMID:28286489

  9. Market design for rapid demand response

    DEFF Research Database (Denmark)

    Nielsen, Kurt; Tamirat, Tseganesh Wubale

    We suggest a market design for rapid demand response in electricity markets. The solution consists of remotely controlled switches, meters, forecasting models as well as a flexible auction market to set prices and select endusers job by job. The auction market motivates truth-telling and makes...... it simple to involve the endusers in advance and to activate demand response immediately. The collective solution is analyzed and economic simulations are conducted for the case of Kenya. Kenya has been su ering from unreliable electricity supply for many years and companies and households have learned...... to adjust by investments in backup generators. We focus on turning the many private backup generators into a demand response system. The economic simulation focuses on possible distortion introduced by various ways of splitting the generated surplus from the demand response system. An auction run instantly...

  10. Marketing communication and automatic consumer responses : a context dependency perspective

    NARCIS (Netherlands)

    Fransen, M.L.

    2008-01-01

    Brands, advertisements and persuasive messages have become part of our daily lives. It is almost impossible to spend a whole day without being exposed to a multitude of marketing expressions trying to inform, persuade, and seduce us into buying all kinds of products. The present dissertation

  11. Influence of factors of consumer behavior on process of making decision on purchase in the market of pharmaceutical cosmetics

    Directory of Open Access Journals (Sweden)

    E. A. Kachagin

    2016-01-01

    Full Text Available The research of consumer behavior for the purpose of its formation and effective impact on it becoming a key element of the marketing activities of modern enterprises, working on a wide variety of goods and services markets. Currently, there is a tendency of convergence of cosmetics to pharmaceuticals and a new product appears which combines the quality of cosmetics and pharmaceuticals, and called "cosmeceuticals" or pharmaceutical cosmetics. When providing services in the market of pharmaceutical cosmetics the knowledge of regularities and factors of consumer behavior, and ability to adapt to its changes is of great importance. Now in the conditions of dynamically developing market environment, the system research of factors of consumer behavior in the market of pharmaceutical cosmetics is necessary, including the problem resolution of its identification, forecasting of their dynamics and the impact directed to them is required. At the same time, there are no reliable theoretical and methodical bases for such decisions. The insufficient readiness of methodical tools for identification and assessment of factors of consumer behavior interferes with improvement of quality of the rendered services in the sphere of medical services in case of sale of pharmaceutical cosmetics. Besides, one of important components of modern system of complex service marketing is automation of means of its implementation that assumes the maximum automation of process of conducting personal selling by means of which influence of a human factor is minimized and working hours are significantly saved. However, its successful implementation requires expansion of methodical approaches to system of an efficiency evaluation in the sphere of medical services in relation to the market of retail trade by pharmaceutical cosmetics.

  12. Behavioral Targeting—Consumer Tracking

    Science.gov (United States)

    Srimani, P. K.; Srinivas, A.

    2011-12-01

    Behavioral targeting is an online marketing method that collects data on the browsing activities of consumers, in order to `target' more relevant online advertising. Behavioral targeting enables marketers to reach in-market consumers and increases the value of publisher inventory. At the heart of behavioral targeting is a learning-based investigation of consumer behaviors. It helps marketers understand consumers' purchase patterns over time, mapping out a customer's activities based not only on a single purchase but also on an annual or even lifetime basis. As marketers increasingly appreciate the importance of customer lifetime value, behavioral targeting can be a foundation for creating a continuous analytical study of consumer trends and patterns. But as behavioural-targeting systems become more sophisticated and invasive, it is vital that the companies behind them are open with users about what is going on, and give them control over their personal information. The aim of this paper is to explore the various tools and techniques of behavioral targeting and its benefits to online marketing. A multiple—case study approach was used for exploring the effectiveness and acceptance of online marketing in the area of the online marketing.

  13. A Mixture Model of Consumers' Intended Purchase Decisions for Genetically Modified Foods

    OpenAIRE

    Kristine M. Grimsrud; Robert P. Berrens; Ron C. Mittelhammer

    2006-01-01

    A finite probability mixture model is used to analyze the existence of multiple market segments for a pre-market good. The approach has at least two principal benefits. First, the model is capable of identifying likely market segments and their differentiating characteristics. Second, the model can be used to estimate the discount different consumer groups require to purchase the good. The model is illustrated using stated preference survey data collected on consumer responses to the potentia...

  14. From field to plate: Farmer-to-consumer direct marketing for organic and regional products

    OpenAIRE

    Mellin, Matthias; Spiller, Achim; Zühlsdorf, Anke

    2007-01-01

    The importance of direct marketing for high quality farm products has increased in the last few years. This paper analyses the impact of customer satisfaction and its driving forces for farmer-to-consumer direct marketing and is based on a customer survey in 30 organic and conventional on-farm stores in Germany. The results emphasize the role of the store atmosphere and customer service as the main influencing factors on customer satisfaction.

  15. Gender differences and influence on ethical behaviour of consumers

    Directory of Open Access Journals (Sweden)

    Kovač-Žnideršić Ružica

    2013-01-01

    Full Text Available Consumerism, human existence, and the current business environment in which companies exist, are characterized by extreme complexity and dynamism, as a result of the simultaneous action of a large number of various factors, different in orientation and intensity. At a time when natural resources are consumed faster than they can be renewed, when the gap between rich and poor deepens, when the issue of sustainable development and socially responsible business practices are becoming a priority, the phenomena of ethical consumption and ethical consumer behaviour play a more prominent role in marketing theory and practice research. It is evident that consumers in both - developed and developing economies, are including the ethical evaluation of companies and their products and services on the market, in the process of forming their own opinions, preferences, and purchase decision. The modern consumer is sophisticated, knowledgeable and well informed, and as such is ready to decisively influence the companies to apply ethical practice. In order to fulfil these ethical demands of the market, marketing theory and practice pays great attention to the research of factors that influence the ethical behaviour of consumers. This paper tries to find an answer to the question - is there a significant difference between the ethical behavior of women and men as consumers.

  16. Issues of quality and consumer rights in the health care market.

    Science.gov (United States)

    Copeland, C

    1998-04-01

    This Issue Brief describes how the structure of the health care market has changed in the recent years. It outlines the growth in managed care and the changes in the types of managed care plans available. In addition, it discusses the issue of quality in the health care market. It also includes an overview of the legislative topics and issues relating to quality and consumer rights that policymakers are currently considering. Growth in national health expenditures, the medical care price index, and employer health care costs has slowed significantly since 1990. This decreased growth has coincided with substantial increases in managed care plan enrollment. The percentage of employees enrolled in managed care plans increased from 48 percent to 85 percent from 1992 to 1997. Quality is a multidimensional concept. Although individuals may agree on its components, they may disagree on the relative importance of these components. Therefore, disagreement exists not only on how to measure quality but also on how it is defined. Consequently, policy decisions need to be based on an evaluation of a particular law's effect as opposed to its stated goal or intent. This distinction is important because a law that addresses access or consumer rights does not necessarily address the quality of care a consumer receives. Ultimately, whether an individual believes that a law truly addresses quality will depend in a large part on his or her subjective opinion of what quality entails. To date, comparison of the quality of managed care plans with that of fee-for-service plans has not produced results that uniformly differentiate between these two plan types in either a positive or a negative way. In addition, it is important to note that the current debate on the quality of care provided in the health care market is not new to the present managed care era. The regulations and mandates discussed in this report would not guarantee increased quality in the health care market, unless quality

  17. Trick or Treat? An Examination of Marketing Relationships in a Nondeceptive Counterfeit Market

    Science.gov (United States)

    Xiao, Sarah Hong; Nicholson, Michael

    2010-01-01

    Who is most responsible for the proliferation of counterfeit goods--the illicit purveyor of such products or the consumer who procures them? This paper seeks to address this question by presenting a behavior analysis of counterfeit marketing firms in China and the interdependent relationships between legitimate retailers, consumers, and the…

  18. CONSUMER BEHAVIOR AND MARKET SEGMENTATION FOR WORKPLACE SAFETY CONSULTANTS OF SMALL BUSINESS

    Directory of Open Access Journals (Sweden)

    Tonny Kerley de Alencar Rodrigues

    2015-03-01

    Full Text Available The research aims to use marketing principles to address the proper techniques that can be usefully applied by security consultant’s work for small businesses. In turn, this research can be classified as qualitative, descriptive where were analyzed information’s contained the Work Accident Statistical Year book also can be characterized how descriptive, since it describes  the marketing activities to be used with small businesses, and is a cross-sectional study involving several cases in which data were collected in a single chronological step. The literature was developed using marketing authors and Work safety. The data were analyzed using the factors that influence consumer behavior Chisnall (1995, the model of the buying decision process described by Kotler (1967, stages of growth proposed by Churchill and Lewis (1983 business, strategic and specific definitions for small businesses described by Rodrigues (2012. It was identified that small businesses have characteristics that are centered around the owner. As a marketing strategy, personal selling can be effective.

  19. [MATCHE: Management Approach to Teaching Consumer and Homemaking Education.] Consumer Approach Strand: Core. Module I-A-3: Consumer Rights and Responsibilities.

    Science.gov (United States)

    Smith, Sharman

    This competency-based preservice home economics teacher education module on consumer rights and responsibilities is the third in a set of four core curriculum modules on consumer approach to homemaking education. (This set is part of a larger series of sixty-seven on the Management Approach to Teaching Consumer and Homemaking Education…

  20. Consumer preferences for pig welfare - Can the market accommodate more than one level of welfare pork?

    Science.gov (United States)

    Denver, Sigrid; Sandøe, Peter; Christensen, Tove

    2017-07-01

    The purpose of the present paper is to investigate the market potential of pork labelled to indicate medium and high levels of animal welfare. The paper asks, in particular, whether there is a risk that Danish consumers will abandon high level welfare pork if less expensive products with a medium level of animal welfare became available. The study was based on an online questionnaire with a choice experiment involving 396 Danish respondents. The results indicated that the Danish market could accommodate more than one pork product with a welfare label but the price differential separating medium and high level animal welfare pork will have to be quite narrow. In addition, full willingness-to-pay of consumers who want to buy high level welfare pork cannot be relied upon to incentivise new consumers to buy medium welfare pork. Further, raising brand awareness in the shopping situation and improving consumer's understanding of brand attributes for high level welfare brands were found to be vital. Copyright © 2017 Elsevier Ltd. All rights reserved.

  1. The impacts of EU CO2 emissions trading on electricity markets and electricity consumers in Finland

    International Nuclear Information System (INIS)

    Kara, M.; Syri, S.; Lehtilae, A.; Helynen, S.; Kekkonen, V.; Ruska, M.; Forsstroem, J.

    2008-01-01

    In this paper, the likely impacts of the EU emission trading system on the Nordic electricity market and on the position of various market actors are assessed. In its first phase, the EU CO 2 emission trading system includes power plants with thermal capacity greater than 20 MW, metals industry, pulp and paper industry, mineral industry and oil refineries. This paper describes the assessment done for the Finnish Minister of Trade and Industry, analysing the likely impacts on power plant operators, on energy-intensive industries, on other industries and on other consumer groups. The impacts of emissions trading were studied with the VTT electricity market model and with the TIMES energy system model. The annual average electricity price was found to rise 0.74 EUR MW h -1 for every 1 Euro tonne CO 2 -1 in the Nordic area. Large windfall profits were estimated to incur to electricity producers in the Nordic electricity market. In Finland, metals industry and private consumers were estimated to be most affected by the electricity market price increases. Expanded nuclear power generation could limit the increases in the prices of electricity to one-third compared to those in the base case

  2. Consumers' various and surprising responses to direct-to-consumer advertisements in magazine print

    Directory of Open Access Journals (Sweden)

    Arney J

    2013-01-01

    Full Text Available Jennifer Arney,1–3 Richard L Street Jr,2–4 Aanand D Naik2,31Department of Sociology, University of Houston – Clear Lake, 2Houston VA Health Services Research and Development Center of Excellence, Michael E DeBakey Department of Veterans Affairs Medical Center, 3Section on Health Services Research, Baylor College of Medicine, Houston, 4Department of Communication, Texas A&M University, College Station, TX, USAAbstract: Direct-to-consumer advertising (DTCA is ubiquitous in media outlets, but little is known about the ways in which consumers' values, needs, beliefs, and biases influence the perceived meaning and value of DTCA. This article aims to identify the taxonomy of readership categories that reflect the complexity of how health care consumers interact with DTCA, with particular focus on individuals' perceptions of print DTCA in popular magazines. Respondent-driven sampling was used to recruit 18 male and female magazine readers and 18 male and female prescription medication users aged 18–71 years. Semi-structured, in-depth interviews with consumers about their attentiveness, motivations, perceived value, and behavioral responses to DTCA were conducted. The analyses were guided by principles of grounded theory analysis; four categories that vary in consumers' attentiveness, motivations, perceived value, and behavioral responses to DTCA were identified. Two categories – the lay physician and the informed shopper – see value in information from DTCA and are likely to seek medical care based on the information. One category – the voyeur – reads DTCA, but is not likely to approach a clinician regarding advertised information. The fourth category – the evader – ignores DTCA and is not likely to approach a clinician with DTCA information. Responses to DTCA vary considerably among consumers, and physicians should view patients' understanding and response to DTCA within the context of their health-related needs. Patients' comments

  3. Facts about food irradiation: Irradiated foods and the consumer

    International Nuclear Information System (INIS)

    1991-01-01

    This fact sheet discusses market testing of irradiate food, consumer response to irradiated products has always been positive, and in some countries commercial quantities of some irradiated food items have been sold on a regular basis. Consumers have shown no reluctance to buy irradiated food products. 4 refs

  4. Consumer and producer environmental responsibility. Comparing two approaches

    International Nuclear Information System (INIS)

    Rodrigues, Joao; Domingos, Tiago

    2008-01-01

    Two different indicators of 'environmental responsibility' were independently proposed by Rodrigues et al. [Rodrigues, J., Domingos, T., Giljum, S., Schneider, F., 2006. Designing an indicator of environmental responsibility. Ecological Economics, 59 (3): 256-266.] and Lenzen et al. [Lenzen, M., Murray, J., Sack, F., Wiedmann, T., 2007. Shared producer and consumer responsibility - theory and practice. Ecological Economics, 61: 27-42.]. These indicators are both supposed to reflect the indirect effects of consumer and producer behavior in the generation of environmental pressure. In this paper we compare their mathematical properties and interpretation. We conclude that they have different implications for environmental policy. (author)

  5. HIDDEN in PLAIN SIGHT Marketing Prescription Drugs to Consumers in the Twentieth Century

    Science.gov (United States)

    Herzberg, David

    2010-01-01

    Although the public health impact of direct-to-consumer (DTC) pharmaceutical advertising remains a subject of great controversy, such promotion is typically understood as a recent phenomenon permitted only by changes in federal regulation of print and broadcast advertising over the past two decades. But today's omnipresent ads are only the most recent chapter in a longer history of DTC pharmaceutical promotion (including the ghostwriting of popular articles, organization of public-relations events, and implicit advertising of products to consumers) stretching back over the twentieth century. We use trade literature and archival materials to examine the continuity of efforts to promote prescription drugs to consumers and to better grapple with the public health significance of contemporary pharmaceutical marketing practices. PMID:20299640

  6. Direct-to-consumer advertising of predictive genetic tests: a health belief model based examination of consumer response.

    Science.gov (United States)

    Rollins, Brent L; Ramakrishnan, Shravanan; Perri, Matthew

    2014-01-01

    Direct-to-consumer (DTC) advertising of predictive genetic tests (PGTs) has added a new dimension to health advertising. This study used an online survey based on the health belief model framework to examine and more fully understand consumers' responses and behavioral intentions in response to a PGT DTC advertisement. Overall, consumers reported moderate intentions to talk with their doctor and seek more information about PGTs after advertisement exposure, though consumers did not seem ready to take the advertised test or engage in active information search. Those who perceived greater threat from the disease, however, had significantly greater behavioral intentions and information search behavior.

  7. Innovative Agro-Food Technologies to Minimize Consumer Detriment

    Directory of Open Access Journals (Sweden)

    Gianita BLEOJU

    2011-11-01

    Full Text Available The paper intends to offer a solution for accelerating the implementation of new biotechnologies designated to prevent consumer detriment. Designing an intervention mechanism along current inefficient chain of consumer feed- back information is a must. Upon different interconnected knowledge area of expertise, both on consumer detriment and biotechnologies for human food safety and security, we propose our approach relying upon relevant experiences on innovational biotechnologies as response to consumer fragilities data from recent validated agro food market research. We target the rising awareness regarding the translation from consumer preferences, to perceived detriment.

  8. CONSUMER RESPONSES TO ONLINE FOOD RETAILING

    OpenAIRE

    Morganosky, Michelle A.; Cude, Brenda J.

    2001-01-01

    Consumer behavior in the context of online food retail channels is analyzed. The research is a follow-up to an earlier study conducted in early 1998 on consumer response to online food shopping. In the 1998 study (N=243), a majority of the sample (51 percent) were "new" users of online food shopping (6 months). In contrast, the new user segment in the follow-up study (N=412) was 29 percent; the intermediate segment was 28 percent; and the experienced group was 43 percent. Demographic profiles...

  9. Spin your science into gold: direct to consumer marketing within social media platforms.

    Science.gov (United States)

    Egilman, David; Druar, Nicholas M

    2012-01-01

    We describe the emerging issues related to warnings with respect to pharmaceutical company use of the internet as a vehicle for direct-to-consumer marketing (DTC) and market research. We describe the various techniques pharmaceutical companies have used to exploit this new communications medium which permits two way exchange of information. The Food and Drug Administration (FDA) has not issued any specific regulations to control internet based misbranding. We describe some examples of the FDA's application of historic regulations to pharmaceutical company use of this new medium and suggest.

  10. Impulsive consumer behavior

    OpenAIRE

    Kovač Žnideršić, Ružica; Grubor, Aleksandar; Marić, Dražen

    2014-01-01

    Research into consumer behaviour features as the foundation of all the planned and implemented marketing activities of a company. Consumer behaviour is determined by numerous factors, and is therefore characterised as highly complex and difficult to predict. A particular challenge for marketing science and practice is to research impulse consumer behaviour in shopping – a behaviour that occurs when consumers experience a sudden, powerful and persistent urge to buy something immediately. This ...

  11. Do attitudes predict consumer's behavior?

    Directory of Open Access Journals (Sweden)

    Đelošević Ivana

    2017-01-01

    Full Text Available There are many themes in marketing to analyze the psychological and marketing aspect of research. The survey of consumer attitudes is one of them. The consumer attitudes have long been discussed and written about. For this purpose, numerous theories, models and researches have emerged. The research of powerful feelings of consumers towards products is something that marketers are constantly trying to achieve. Therefore it is very important for them to understand the factors affecting the attitudes of consumers. Issues related to consumers' attitudes have always been subject matter of the marketers who are trying to keep and maintain the positive and minimize negative attitudes towards the products and services of company. Bearing in the mind that attitudes play a central role in purchase decision, marketers are trying to explore the relation between attitudes and behavior of consumers.

  12. Consumers' physiological and verbal responses towards product packages: Could these responses anticipate product choices?

    Science.gov (United States)

    Vila-López, Natalia; Küster-Boluda, Inés

    2018-03-03

    Today, it is a priority to predict what consumers will choose at the point of sale where there are more and more competing brands. But what kind of consumers' information can be used for that purpose? This paper compares the power of physiological responses (unconscious responses) and self-report/verbal responses (conscious responses) towards product packages, as a means of predicting product choices. To this end, six different packaging designs were created by combining three different colors (blue, red and black) and two different messages (simple and reinforced). Eighty-three young consumers were exposed to each of the six designs. In one phase of our investigation, unconscious electrodermal activity (EDA) for each participant and each packaging type was recorded. In another phase, conscious verbal opinions for each packaging type were collected in a questionnaire. Our results show that the blue packaging with a reinforced message was most often selected. For this packaging consumers' electrodermal values (unconscious responses) were lower, and verbal opinions (conscious responses) were higher. Thus, both data sets could be used to anticipate product choice. However, for the other five packages, only unconscious responses were related to product choices. In contrast, higher opinions in a questionnaire did not correspond to selection of packages. Copyright © 2018. Published by Elsevier Inc.

  13. 77 FR 75410 - Request for Information Regarding Credit Card Market

    Science.gov (United States)

    2012-12-20

    ... Regarding Credit Card Market AGENCY: Bureau of Consumer Financial Protection. ACTION: Notice and request for information. SUMMARY: Section 502(a) of the Credit Card Accountability Responsibility and Disclosure Act of... review (Review) of the consumer credit card market, within the limits of its existing resources available...

  14. Testing the Alchian-Allen Theorem: A Study of Consumer Behavior in the Gasoline Market

    OpenAIRE

    Robert Lawson; Lauren Raymer

    2006-01-01

    This paper uses a data set of daily sales at a single gasoline station over a seven year period to determine if consumers respond to relative price changes among the three grades of gasoline. Based on the reasoning of Alchian and Allen (1964) and Barzel (1976), market shares of higher quality gasoline should increase at the expense of regular grade gasoline when overall gasoline prices increase. The empirical results do not conform to this expectation. We find instead that the consumers in th...

  15. Analyses of demand response in Denmark

    International Nuclear Information System (INIS)

    Moeller Andersen, F.; Grenaa Jensen, S.; Larsen, Helge V.; Meibom, P.; Ravn, H.; Skytte, K.; Togeby, M.

    2006-10-01

    Due to characteristics of the power system, costs of producing electricity vary considerably over short time intervals. Yet, many consumers do not experience corresponding variations in the price they pay for consuming electricity. The topic of this report is: are consumers willing and able to respond to short-term variations in electricity prices, and if so, what is the social benefit of consumers doing so? Taking Denmark and the Nord Pool market as a case, the report focuses on what is known as short-term consumer flexibility or demand response in the electricity market. With focus on market efficiency, efficient allocation of resources and security of supply, the report describes demand response from a micro-economic perspective and provides empirical observations and case studies. The report aims at evaluating benefits from demand response. However, only elements contributing to an overall value are presented. In addition, the analyses are limited to benefits for society, and costs of obtaining demand response are not considered. (au)

  16. Do consumers care about ethics? A cross-cultural study

    Directory of Open Access Journals (Sweden)

    Alexandra Malheiro

    2010-08-01

    Full Text Available Discussion towards an understanding about ethical and social responsible corporate behaviours has increased over last two decades. Both marketers and academicians emphasize the interest of the topic. Developed research has been focusing the understanding of a few organizational practices, but consumer’s dyad of the problem calls for further investigation. This work presents some of the main theoretical contributions about consumer ethics, emphasizing the way how purchase attitude may be influenced by consumers’ perceptions about firms’ behaviour. The study aims to fill two important gaps in the burgeoning literature on marketing ethics: by looking at the consumer side of the marketing exchange dyad, and comparing consumer perspectives on ethics across cultures. As such, levels of consumer ethical awareness and expectations, and their impact on purchasing behaviours are measured in the contexts of Portugal and Cape Verde, one of its former colonies in Africa. Both qualitative and quantitative analyses were developed.

  17. Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: Teaching Drug Marketers How to Inform Better or Spin Better?

    Science.gov (United States)

    Doran, Evan

    2016-01-01

    Hyosun Kim’s report "Trouble Spots in Online Direct to Consumer Prescription Drug Promotion: A content Analysis of FDA Warning Letters" aims to teach marketers how to avoid breaching current Food and Drug Administration (FDA) guidelines in their online drug promotion. While Kim hopes to minimise the potential for online promotion to misinform consumers and the study is carefully conducted, teaching drug marketers how to avoid the common mistakes in online drug promotion is more likely to make marketers more adept at spinning information than appropriately balancing it PMID:27239884

  18. Marketing strategies, perceived risks, and consumer trust in online buying behaviour

    OpenAIRE

    Pappas, Nikolaos

    2016-01-01

    Despite the rapid increase in online shopping, the literature is silent in terms of the interrelationship between perceived risk factors, the marketing impacts, and their influence on product and web-vendor consumer trust. This research focuses on holidaymakers’ perspectives using Internet bookings for their holidays. The findings reveal the associations between Internet perceived risks and the relatively equal influence of product and e-channel risks in consumers’ trust, and that online purc...

  19. Advancing Our Understanding of Cross-Cultural Issues in Consumer Science and Consumer Psychology

    NARCIS (Netherlands)

    van Herk, H.; Torelli, Carlos J.; van Herk, Hester; Torelli, Carlos J.

    2017-01-01

    Globalization has resulted in a more complex marketplace. Growing multi-culturalism of consumer markets and increased global competition are pushing marketing scholars to better understand cross-cultural issues in consumer science and consumer psychology. The chapters in this book cover the field to

  20. Developing a reduced consumer-led lexicon to measure emotional response to beer

    OpenAIRE

    Chaya, Carolina; Eaton, Curtis; Hewson, Louise; Fernández Vázquezc, Rocío; Fernández-Ruiz, Virginia; Smart, Katherine A.; Hort, Joanne

    2015-01-01

    Previous researchers have recently recommended and utilised consumer-led lexicons to measure emotional response. This study further advances this approach by 1) making the lexicon generation process more efficient by using consumer focus groups as opposed to individual consumer interviews and 2) decreasing the number of responses required from each consumer by reducing the lexicon to categories of similar terms. In response to 10 lager samples which were manipulated in order to control select...

  1. Marketing and growth: Consumers in the driver's seat

    Energy Technology Data Exchange (ETDEWEB)

    Gagne, P.

    1999-07-01

    Prospects of the electricity marketplace in the 21. century were reviewed by leaders of the electrical industry. They came to the conclusion that given the possibility of affordable energy for everyone and the possibility of choice of suppliers , the industry must place consumer demands at the centre of their growth strategies. With a more sophisticated consumer groups, technological advances, consumers demand lower costs, reliable, better and faster service, and a value-added service package. The emergence of e-commerce, and other economic, political and technological factors are putting into the hands of consumers considerable decision making power to influence development of the energy business. Quality alone is no longer enough; customers also expect more flexibility, more responsiveness, and lower costs, all at a higher speed, and most importantly, beyond what the competition can provide.

  2. Consumer perception versus scientific evidence of farmed and wild fish

    DEFF Research Database (Denmark)

    Verbeke, Wim; Sioen, Isabelle; Brunsø, Karen

    2007-01-01

    . Primary data were collected through a consumer survey (April 2003) and focus group discussions (May 2004) with Belgian consumers. The majority of the consumer sample reported no perceived differences between farmed versus wild fish. However, mean perception scores were slightly in favour of wild fish......The increasing number of marketable fish being supplied from aquaculture is a response to the increasing demand for healthy food and is filling the gap left by depleting natural fish stocks. Little is known about the awareness and perception of the consumer in terms of farmed fish versus fish from...... capture fisheries. The consumer's subjective point of view is of overriding importance for the production system and product acceptance as well as for future market success. In this paper consumer perception in Belgium is explored and compared against scientific evidence of farmed versus wild fish...

  3. Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective

    NARCIS (Netherlands)

    Osinga, Ernst C.; Leeflang, Peter S. H.; Srinivasan, Shuba; Wieringa, Jaap E.

    Marketing managers increasingly recognize the need to measure and communicate the impact of their actions on shareholder returns. This study focuses on the shareholder value effects of pharmaceutical direct-to-consumer advertising (DTCA) and direct-to-physician (DTP) marketing efforts. Although DTCA

  4. Market architecture and power demand management

    International Nuclear Information System (INIS)

    Rious, Vincent; Roques, Fabien

    2014-12-01

    Demand response is a cornerstone problem in electricity markets considering climate change constraint. Most liberalized electricity markets have a poor track record at developing demand response. In Europe, different models are considered for demand response, from a development under a regulated regime to a development under competitive perspectives. In this paper, focusing on demand response for mid-size and small consumers, we investigate which types of market signals should be sent to demand response aggregators to see demand response emerge as a competitive activity. Using data from the French power system over eight years, we compare the possible market design options to allow demand response to develop. Our simulations demonstrate that with the current market rules, demand response is not a profitable activity in the French electricity industry. Introducing a capacity remuneration could bring additional revenues to demand response aggregators if the power system has no over-capacity

  5. To buy or not to buy? An experimental study of consumer boycotts in retail markets

    Czech Academy of Sciences Publication Activity Database

    Tyran, J. R.; Engelmann, Dirk

    2005-01-01

    Roč. 72, č. 285 (2005), s. 1-16 ISSN 0013-0427 Institutional research plan: CEZ:AV0Z70850503 Keywords : retail market * consumers * prices Subject RIV: AH - Economics Impact factor: 0.647, year: 2005

  6. Information Sensitive Consumers and Market Information.

    Science.gov (United States)

    Price, Linda L.; And Others

    1987-01-01

    Past research on consumer information has emphasized the effects of informed consumers of the provision of goods by sellers. This paper examines the effects of informed consumers on other consumers' product choices. These are demand-side effects. Directions for research are outlined. Author/CH)

  7. Consumer response to irradiated spices in Egypt

    International Nuclear Information System (INIS)

    El-Khateeb, M.A.; El-Fouly, M.Z.; Farag, M.D.; Abdel Karim, H.A.; Saad El-Din, N.

    2000-01-01

    This study analyses the response of the consumer about irradiated spices. The spices under investigation were black pepper, cumin and coriander. The results of the sensory test the panelists ( 136 person) failed to indicate any difference between the irradiated and unirradiated black pepper, cumin and coriander. The percentages of correct answer were 26.92 29.23, 29.23 and 27.27. Five hundred post card were issued for black pepper to test the opinion of the consumer acceptance for the irradiated black pepper. The result of their opinion were 62.2% of the consumers who would buy irradiated black pepper, 14.6% would not buy it and 23.2% were undecided

  8. THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER BEHAVIOUR IN MALAYSIA

    Directory of Open Access Journals (Sweden)

    Rahizah Abd Rahim

    2011-01-01

    Full Text Available Malaysian consumers should be more aware that, in pursuing their business objectives, corporations now bear more responsibility towards society and the environment. The awareness level has increased through better education and the increased influence of the media. Corporations also now believe that, to a certain extent, the degree of their involvement in corporate social responsibility (CSR does have certain effect on consumers' buying behaviour. This paper aims to examine the influence of CSR on the buying behaviour of Malaysian consumers and whether they consider a corporation's CSR initiatives before making any purchase decisions of the products and services. The definition of CSR was adopted from Carroll's definition, which included economic, legal, ethical and philanthropic responsibilities. A total of 220 structured questions were distributed, with 193 returned for analysis. The results showed significant positive relationships between all of the variables used in measuring CSR and consumers' buying behaviour. Malaysian consumers' priority, however, seemed to be different from Carroll's pyramid, where, although economic responsibility remained the utmost priority, philanthropy stood second, followed by ethical and legal responsibility.

  9. Consumer Generated Advertising and Brand Trust in The Consumer Experience

    OpenAIRE

    Reeves, C

    2010-01-01

    Increasing media clutter now exposes consumers to thousands of commercial messages every day (Gritten, 2007). The advent of the internet and technology over the past twenty years now means consumer-generated media such as blogs, podcasts, and online social networking sites are a further source (Gritten, 2007). Building brand trust remains, now more than ever, crucial to corporate marketers, in a world where consumers are losing faith in traditional marketing strategies. Social media has give...

  10. Consumer Ethics Research: Reframing the Debate About Consumption for Good

    OpenAIRE

    Brinkmann, Johannes; Peattie, Ken

    2009-01-01

    Originally published in the journal Electronic Journal of Business Ethics and Organization Studies (EJBO): http://ejbo.jyu.fi/archives/vol13_no1.html Consumer ethics is an underdeveloped specialism of business and marketing ethics, within which most publications have focused on bad rather than on good ethics, and on consumer dishonesty rather than on consumer idealism or consumer responsibility. This conceptual paper explores the latter perspective, and examines how we can seek to under...

  11. The Internet And Gray Marketing

    OpenAIRE

    Soumava Bandyopadhyay

    2010-01-01

    The purpose of this conceptual paper is to investigate the nature, extent, and outcomes of gray marketing on the Internet.  We examined the current state of Internet-based gray marketing in several product categories and found the phenomenon to be on the rise.  Next, we developed a series of propositions to address evolving trends in online gray marketing, regarding actions of intermediaries and manufacturers, response by consumers, and outcomes on marketing strategy.

  12. The Impact of Social Media on Consumer Demand: The Case of Carbonated Soft Drink Market

    OpenAIRE

    Liu, Yizao; Lopez, Rigoberto A.

    2013-01-01

    This article estimates the impact of social media exposure on consumer valuation of product characteristics. We apply the Berry, Levinsohn and Pakes (1995) model of market equilibrium to sales data for 18 carbonated soft drink brands sold in 12 cities over 17 months (June 2011 to October 2012) and social media conversations on Facebook, Twitter and YouTube. Empirical results show that social media exposure is a significant driver of consumer behavior through altering evaluation of product cha...

  13. Market failures, consumer preferences, and transaction costs inenergy efficiency purchase decisions

    Energy Technology Data Exchange (ETDEWEB)

    Sathaye, Jayant; Murtishaw, Scott

    2004-11-23

    Several factors limit the energy savings potential and increase the costs of energy-efficient technologies to consumers. These factors may usefully be placed into two categories; one category is what economists would define as market failures and the other is related to consumer preferences. This paper provides a conceptual framework for understanding the roles of these factors, and develops a methodology to quantify their effects on costs and potentials of two energy efficient end uses - residential lighting and clothes washers. It notes the significant roles played by the high implicit cost of obtaining information about the benefits of the two technologies and the apparent inability to process and utilize information. For compact fluorescent lamps, this report finds a conservative estimate of the cost of conserved energy of 3.1 cents per kWh. For clothes washers, including water savings reduces the cost of conserved energy from 13.6 cents to 4.3 cents per equivalent kWh. Despite these benefits, market share remains low. About 18 million tons of CO2 could be saved cost effectively from 2005 sales of these two technologies alone. The paper also notes that trading of carbon emissions will incur transaction costs that will range from less than 10 cents per metric ton of CO2 for larger size projects and programs to a few dollars per metric ton of carbon for the smaller ones.

  14. Using direct-to-consumer marketing strategies with obsessive-compulsive disorder in the nonprofit sector.

    Science.gov (United States)

    Szymanski, Jeff

    2012-06-01

    Three to four million individuals struggle with obsessive-compulsive disorder (OCD) in the United States at any given time. OCD can be a debilitating disorder associated with significant quality-of-life and occupational impairment. First-line treatments for OCD (selective serotonin reuptake inhibitors and exposure and response prevention therapy) have been shown to be effective; yet, many individuals suffering from OCD experience multiple barriers to accessing these treatments. In fact, it can take as many as 17 years from onset of symptoms to effective treatment. Given the need to increase access to and utilization of effective treatments, direct-to-consumer marketing in the context of OCD appears crucial. The International OCD Foundation (formerly the Obsessive Compulsive Foundation) was established as a nonprofit organization with a mission to educate the public and mental health professionals about appropriate practice guidelines, raise awareness of the disorder, and ensure that individuals looking for treatment find the necessary resources. This paper reviews the obstacles those struggling with OCD face in their attempts to alleviate suffering, as well as the direct-to-consumer strategies and tactics used by the International OCD Foundation to improve access to empirically supported, effective treatment. Copyright © 2011. Published by Elsevier Ltd.

  15. Here Comes the Hyper-Connected Augmented Consumer

    Directory of Open Access Journals (Sweden)

    Stephen Andrew T.

    2017-11-01

    Full Text Available Consumers have become always on and constantly connected. Search costs have plummeted, individuals’ abilities to digitally express themselves and their opinions increased, and the opportunities for superior business and market intelligence for companies have skyrocketed. This has given rise to more, richer, and new sources of consumer data that marketers can leverage, and has fueled the data-driven insights revolution in marketing. But there is more to come very soon. In marketing, we are quickly moving from the age of the connected consumer to the age of the augmented consumer. New technologies like wearable devices, smart sensors, consumer IoT devices, smart homes, and, critically, artificial intelligence ecosystems will not only connect, but will substantially and meaningfully augment the consumer in terms of their thoughts and behaviors. The biggest challenge for marketers will lie in how they approach marketing to this new type of consumer, particularly personal artificial intelligence ecosystems. This means marketing to algorithms, instead of people, and that is very different to how most marketing work is currently done.

  16. Capacity pricing in a free market

    International Nuclear Information System (INIS)

    Wangensteen, Ivar; Wolfgang, Ove; Doorman, Gerard

    2005-01-01

    This report deals primarily with pricing of reserve capacity, partly on a theoretical basis and partly based on practical experience from the Norwegian market. In the theoretical part we describe a simple model for investigation of equilibrium prices on capacity reserves, spot power and regulating power. This model is based on strong simplifying assumptions. Next a computer model is introduced. That enables more complexity and makes it possible to analyse more realistic scenarios. Finally the report describes experiences from the Norwegian market. The Norwegian System Operator, Statnett, is responsible for the Balancing Market (BM) and Reserves Option Market (ROM), which was introduced a few years ago as a separate market for reserves. Experience with these market instruments are generally good and Statnett is preparing a new version for the winter 2004/2005. The report deals with generation as well as consumer side capacity reserves. One interesting observation is that in Norway the consumer side is providing more capacity reserves than the generators, but the consumers normally bid in a higher BM price than the generators. (author)

  17. The Role of Company-Cause Fit and Company Involvement in Consumer Responses to CSR Initiatives: A Meta-Analytic Review

    Directory of Open Access Journals (Sweden)

    Grzegorz Zasuwa

    2017-06-01

    Full Text Available The marketing literature suggests that company-cause fit is of key importance to developing a successful socially responsible initiative. However, controversy exists regarding the level of this fit. While some studies report that high fit between a company and a cause has beneficial effects on consumer responses to such efforts, other research identifies negative impacts. This paper aims to obtain a deeper insight into this issue by examining the moderating role of company involvement in a cause. A meta-analysis of 51 experimental studies, yielding a total sample size of 11,335 subjects, shows that company-cause fit influences consumer responses to CSR initiatives most positively when a company with a positive reputation is highly involved in a cause, that is, when the company donates at least products. If such a company provides its beneficiary with only monetary contributions (i.e., low involvement, the effects of fit are significantly less influential.

  18. [The marketing evaluation of the consumers' preference as regards the use of medicinal and medicinal table mineral waters].

    Science.gov (United States)

    Babaskin, D V; Babaskina, L I; Pavlova, A V

    2017-12-28

    The development of modern technologies in physiotherapy with the use of mineral waters, the expansion of the assortment of the medicinal and medicinal table waters as well as increasing the competitive advantages of domestic products require the more extensive marketing survey of the consumers' preferences in the market of mineral waters. The objective of the present study was the marketing evaluation of the consumers' preference in the segment of medicinal and medicinal table mineral waters in the city of Moscow. The survey involved 697 consumers of medicinal and medicinal table mineral waters. The sampling was carried out by the deterministic quota method. The field research was conducted by means of personal verbal interviews (32%) and the CATI to Web method (phone recruiting and on-line questioning) (68%) with the use of the structured questionnaire. Positioning was carried out making use of the two-dimensional schematic map and scoring assessment on an individual basis with calculation of integrated indicators. The marketing evaluation has demonstrated that the principal motive for purchasing mineral waters in more than 40% of respondents was the treatment and prevention of various diseases including disturbances in the urogenital system as well as digestive and respiratory disorders that appear to be the most frequent reasons for the consumption of mineral waters. The main factors that form the preferences of the consumers as regards the use of a concrete variety of mineral waters were elucidated. Of crucial importance for approximately 40% of the consumers (p<0.01) proved to be their health condition, the medical indications, and the available information about the therapeutic effectiveness of one or another type of mineral waters. Other factors were the quality of mineral water, its cost, the manufacturer and/or place of production, the attractiveness of the packaging, etc. The evaluation of the positioning of the mineral water consumers' preferences made

  19. Stochastic optimization of energy hub operation with consideration of thermal energy market and demand response

    International Nuclear Information System (INIS)

    Vahid-Pakdel, M.J.; Nojavan, Sayyad; Mohammadi-ivatloo, B.; Zare, Kazem

    2017-01-01

    Highlights: • Studying heating market impact on energy hub operation considering price uncertainty. • Investigating impact of implementation of heat demand response on hub operation. • Presenting stochastic method to consider wind generation and prices uncertainties. - Abstract: Multi carrier energy systems or energy hubs has provided more flexibility for energy management systems. On the other hand, due to mutual impact of different energy carriers in energy hubs, energy management studies become more challengeable. The initial patterns of energy demands from grids point of view can be modified by optimal scheduling of energy hubs. In this work, optimal operation of multi carrier energy system has been studied in the presence of wind farm, electrical and thermal storage systems, electrical and thermal demand response programs, electricity market and thermal energy market. Stochastic programming is implemented for modeling the system uncertainties such as demands, market prices and wind speed. It is shown that adding new source of heat energy for providing demand of consumers with market mechanism changes the optimal operation point of multi carrier energy system. Presented mixed integer linear formulation for the problem has been solved by executing CPLEX solver of GAMS optimization software. Simulation results shows that hub’s operation cost reduces up to 4.8% by enabling the option of using thermal energy market for meeting heat demand.

  20. Chinese Consumer Behavior in Luxury Market : International luxury Brands in China

    OpenAIRE

    Guo, Wenfei

    2015-01-01

    China has become a strong economic power of the world in the last few years. With the growing up of higher income groups, China is growing to the fastest developing global luxury goods market in the world. Chinese consumers are getting more mature, are beginning to show their power in the luxury purchase, accompany with the appearance of more diversified requirements for luxury and related services. Dozens of foreign luxury goods companies have been drawn the eyeball and appealed to step into...

  1. Consumer Behavior and Social Media Marketing: A Research on University Student

    OpenAIRE

    NARCI, Muhammed Talha

    2017-01-01

    Social media sites are the most time spent areas in recent years with the services what they provide and the number of users is rapidly increasing. Thanks to a large number of social media users, companies turn to this field, and through this, firms can reach more people by carrying out promotion and marketing activities. On the other hand, social media sites enable consumers to gather information about their needs and they can directly communicate with companies about the products and servic...

  2. What Drives Wine Expenditure in the United States? A Four-State Wine Market Segmentation and Consumer Behaviors Study

    OpenAIRE

    Deng, Xueting; Woods, Timothy

    2014-01-01

    This study explores wine expenditure driven factors for consumers in the United States by employing a four-state consumer behaviors study. A market segmentation method is applied to investigate spending patterns of 1,609 wine consumers in Pennsylvania, Ohio, Kentucky, and Tennessee. Determinants including wine consumption frequency, preference of differently priced wines, wine knowledge, past wine experience, and “local” involvement are investigated and compared for their significance in driv...

  3. Consumer purchase habits and views on food safety: A Brazilian study

    NARCIS (Netherlands)

    Behrens, J.H.; Barcellos, M.N.; Frewer, L.J.; Nunes, T.P.; Franco, B.D.G.M.; Destro, M.T.; Landgraf, M.

    2010-01-01

    This study aimed to evaluate the attitudes towards food safety among consumers in the city of São Paulo, the major consumer market in Brazil. Focus group sessions were conducted with 30 adults responsible for food choices and purchases. Results indicated a preference for supermarkets over street

  4. Mature and emerging organic markets: Modelling consumer attitude and behaviour with Partial Least Square Approach

    OpenAIRE

    von Meyer-Höfer, Marie; von der Wense, Vera; Padilla Bravo, Carlos; Spiller, Achim

    2013-01-01

    Although the organic food sector has been the subject of research for around 20 years, little is known about consumer behaviour when comparing developed and emerging organic food markets using causal research models. Thus, by developing a behavioural model based on the Theory of Planned Behaviour (TPB), the aim of this research article is to investigate the main determinants of organic food consumption in a mature (Germany) and an emerging (Chile) organic market. Subjects aged 18 or above wer...

  5. Do report cards tell consumers anything they don't know already? The case of Medicare HMOs.

    Science.gov (United States)

    Dafny, Leemore; Dranove, David

    2008-01-01

    Estimated responses to report cards may reflect learning about quality that would have occurred in their absence ("market-based learning"). Using panel data on Medicare HMOs, we examine the relationship between enrollment and quality before and after report cards were mailed to 40 million Medicare beneficiaries in 1999 and 2000. We find consumers learn from both public report cards and market-based sources, with the latter having a larger impact. Consumers are especially sensitive to both sources of information when the variance in HMO quality is greater. The effect of report cards is driven by beneficiaries' responses to consumer satisfaction scores.

  6. The capacity of the consumer to process information and make informed choices in the digital internal market (Deliverable 5.4)

    OpenAIRE

    Sybe de Vries; Marie-Pierre Granger; Silvia Adamo; Andrea Bianculli; Anne-Marie van den Bossche

    2016-01-01

    If we assume that market integration serves the interest of citizens in their capacity as consumers and optimizes consumer welfare, then the EU rules on free movement and competition could, according to Weatherill, be seen as a form of consumer policy.[1] Since national consumer protection law may impede free movement, which in itself is thus designed to advance the consumer interest, the European Court of Justice (hereafter: ECJ or Court), has developed its own notion of consumer interest.[2...

  7. Level of Satisfaction of Educational Services Consumers. Impact and Consequences for the Responsibility of an Economics Faculty

    Directory of Open Access Journals (Sweden)

    Gheorghe Săvoiu

    2014-02-01

    Full Text Available The aims of this paper are to provide a conceptual delimitation of educational services and their main and secondary components, and to quantify the level of satisfaction of specific consumers in academic organizations specializing in economics, with a view to restructuring their responsibilities. The method of statistical investigation is the thorough investigation including the graduates of bachelor and master courses in the accounting economic field, based on a questionnaire assessing the opinions of 138 graduates from the Faculty of Economics of Pitesti, which covers the full spectrum of 93 distinct variables. The databases were analyzed from a descriptive statistical standpoint with the software package Eviews, focusing on the normality of distributions. The major assumptions concern identifying variables intensely associated with the level of satisfaction of educational services consumers, for the first three and six main service categories, defined by 36 variables marked by respondents, plus another three and respectively six categories in further 15 variables, which define secondary educational services (according to the correlation ratio. Educational organizations belonging to the academic area are naturally concerned with the requirements expressed in the complex concept of satisfaction of those trained through the programs and specializations of a faculty (in this case, an economic faculty, with the aim that the educational services provided in a sustainable manner should cover nearly all their expectations as consumers (students and MA trainees, and also the educational requirements for shaping and training skills that the graduates need in order to succeed in the labour market. The differentiated behaviours of the consumers of educational services can be found at the end of the paper, in a number of econometric models that allow a coherent strategy; they lend a much greater responsibility to the organization doing the job, namely by

  8. The impact of online brand community type on consumer's community engagement behaviors: consumer-created vs. marketer-created online brand community in online social-networking web sites.

    Science.gov (United States)

    Lee, Doohwang; Kim, Hyuk Soo; Kim, Jung Kyu

    2011-01-01

    The current study proposed and tested a theoretical model of consumers' online brand community engagement behaviors, with particular attention given to online brand community type (consumer vs. marketer-created). By integrating attribution and social identity theories, this study investigated the causal linkages between intrinsic motives of altruism, social identification motivations, and online brand community engagement behaviors. The results showed that consumers' online brand community engagement intentions were indirectly influenced by the different types of communities through different levels of consumers' attributions to intrinsic motives of altruism. This study also found that, in the attribution processes, consumers' intrinsic motives of altruism motivated them to identify themselves socially with the online communities they join. Finally, this study demonstrated that the intrinsic motives of altruism and social identification motivations provided strong social incentives to motivate consumers to engage in subsequent online brand community behaviors.

  9. Utility reconnection services : a new threat to vulnerable consumers?

    International Nuclear Information System (INIS)

    Lott, S.

    2002-10-01

    The current status of deregulation or restructuring of the energy and telecommunications sector in Canada and the United States was examined along with its impact on low-income consumers. In particular, this report examined the electricity, natural gas and telephone utilities and the extent to which reconnection services have emerged in Canada. With deregulation and utility restructuring, investment and pricing decisions are made according to market forces and competition. The core functions of the utility are unbundled into generation, transmission and distribution functions. The main impact on residential consumers is that their source of supply may change. This report also examined the regulatory responses to utility reconnection services and the impact of market segmentation in the energy sector. It focused on Canada's legislative framework that protects vulnerable consumers. It also examined the federal regulatory role in energy and telecommunications, siting Ontario as an example. It was noted that the experience in the United States with market segmentation and its negative impact on vulnerable consumers should provide some warnings for Canada. 75 refs

  10. 7 CFR 1230.5 - Consumer information.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 10 2010-01-01 2010-01-01 false Consumer information. 1230.5 Section 1230.5 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (MARKETING... CONSUMER INFORMATION Pork Promotion, Research, and Consumer Information Order Definitions § 1230.5 Consumer...

  11. SOCIALY RESPONSIBLE MARKETING - YESTERDAY AND TODAY

    Directory of Open Access Journals (Sweden)

    Milena Ilic

    2012-12-01

    In contemporary business, more ecological component is present in the execution of business activities as an important prerequisite for improving competitive advantage and company image. Awareness of the issue of environmental protection in companies has evolved primarily as a result of the influence of customers and various non-governmental and non-profit organizations on marketing orientation of companies, and the requirements for the development of products and services that meet environmental standards and consumer needs.

  12. Logo design: examining consumer response to figurativeness across cultures

    OpenAIRE

    Machado, Joana César; Vacas de Carvalho, Leonor; Torres, Anna; Van de Velden, Michel; Costa, Patrício

    2014-01-01

    Literature concerned with logo strategy suggests that the aesthetic appeal of brand logo significantly influences consumer reactions. The main purpose of this research is to study the influence of the different categories of figurative logo designs on consumer response. Through two studies in three countries, this research sheds light on consumer logo preferences, by investigating the psychological properties of the figurativeness of logo design. Results showed that figurativeness is an essen...

  13. 77 FR 9592 - Defining Larger Participants in Certain Consumer Financial Product and Service Markets

    Science.gov (United States)

    2012-02-17

    ... delinquency prior to charge off (charge off usually occurs 120 or 180 days after delinquency, depending on the...-off policy for open-end credit at 180 days delinquency and closed-end credit at 120 days delinquency... credit market and has a significant impact on consumers. By collecting delinquent debt, collectors reduce...

  14. Survey data on consumer behaviour in olive oil markets: The role of product knowledge and brand credence.

    Science.gov (United States)

    Salazar-Ordóñez, Melania; Rodríguez-Entrena, Macario; Cabrera, Elena R; Henseler, Jörg

    2018-06-01

    This paper presents data conducted to analyse consumer behaviour in agri-food markets, where product differentiation failures occur, with the aim of disentangling the roles played by both consumer information and inferences made from informational stimuli. We thus examined consumer knowledge structures and brand credence related to attitudes towards a particular foodstuff and a product alternative, as well as the actual consumption of the foodstuff. To do so, the selected case study was the olive oil markets in Spain, given that products such as extra virgin olive oil (EVOO) and refined olive oil (ROO), that differ in terms of intrinsic features, become undifferentiated. The data of the observed variables were collected from 700 regular buyers from an online panel at the household level in southern Spain. The data were processed using both Excel for checking, cleaning and descriptive purposes and ADANCO 2.0 (Dijkstra and Henseler, 2015) [1] for performing the model estimations.

  15. Survey data on consumer behaviour in olive oil markets: The role of product knowledge and brand credence

    Directory of Open Access Journals (Sweden)

    Melania Salazar-Ordóñez

    2018-06-01

    Full Text Available This paper presents data conducted to analyse consumer behaviour in agri-food markets, where product differentiation failures occur, with the aim of disentangling the roles played by both consumer information and inferences made from informational stimuli. We thus examined consumer knowledge structures and brand credence related to attitudes towards a particular foodstuff and a product alternative, as well as the actual consumption of the foodstuff. To do so, the selected case study was the olive oil markets in Spain, given that products such as extra virgin olive oil (EVOO and refined olive oil (ROO, that differ in terms of intrinsic features, become undifferentiated. The data of the observed variables were collected from 700 regular buyers from an online panel at the household level in southern Spain. The data were processed using both Excel for checking, cleaning and descriptive purposes and ADANCO 2.0 (Dijkstra and Henseler, 2015 [1] for performing the model estimations.

  16. Marketing strategies and consumer preferences for fertilizers and soils from organic residues of biogas production

    International Nuclear Information System (INIS)

    Dahlin, Johannes

    2017-01-01

    The aim of this thesis is to show marketing possibilities for fermentation products and to generate sepcific recommendations for potential producers and marketers of fermentation products. Since the marketing of fermenting products is largely unexplored and a research gap, this project was launched with an exploratory phase. After the exploratory phase, private gardeners were identified as a promising customer group. Knowledge about the preferences of private gardeners when purchasing soil and fertilizer are crucial for the market success of processed fermentation products. In order to fathom the decision-making behavior of this potential customer group, personal interviews were conducted with private gardeners. These results enable potential producers and marketers of fermentation products to create a product that is in demand on the market because it meets the needs of potential consumers. The personal preferences, however, can be very different, for which reason a segmentation into different groups with similar preferences is made. [de

  17. Consumer Networks and Firm Reputation

    DEFF Research Database (Denmark)

    Huck, Steffen; Lünser, Gabriele K.; Tyran, Jean-Robert

    Arguing that consumers are the carriers of firms' reputations, we examine the role of consumer networks for trust in markets that suffer from moral hazard. When consumers are embedded in a network, they can exchange information with their neighbours about their private experiences with different ...... sellers. We find that such information exchange fosters firms' incentives for reputation building and, thus, enhances trust and efficiency in markets. This efficiency-enhancing effect is already achieved with a rather low level of network density......Arguing that consumers are the carriers of firms' reputations, we examine the role of consumer networks for trust in markets that suffer from moral hazard. When consumers are embedded in a network, they can exchange information with their neighbours about their private experiences with different...

  18. [Direct-to-consumer genetic testing through Internet: marketing, ethical and social issues].

    Science.gov (United States)

    Ducournau, Pascal; Gourraud, Pierre-Antoine; Rial-Sebbag, Emmanuelle; Bulle, Alexandre; Cambon-Thomsen, Anne

    2011-01-01

    We probably did not anticipate all the consequences of the direct to consumer genetic tests on Internet, resulting from the combined skills of communication and genomic advances. What are the commercial strategies used by the companies offering direct-to-consumer genetic tests on Internet and what are the different social expectations on which they focus? Through a quantitative and qualitative analysis of the web sites offering such tests, it seems that these companies target a triple market based on: the "healthism" which raises health and hygiene to the top of the social values; the contemporary demands of the users to become actual actors of health decisions; and finally on the need for bio-social relationships. These three commercial strategies underlie various ethical and societal issues justifying a general analysis.

  19. Fundamental Consumer Rights Under the Consumer Protection Act 68 of 2008: A Critical Overview and Analysis

    Directory of Open Access Journals (Sweden)

    R van Niekerk

    2010-12-01

    Full Text Available South Africa was in need of a comprehensive framework of legislation, policies and government authorities to regulate consumer-supplier interaction. The Consumer Protection Act 68 of 2008, which was signed by the President of the Republic of South Africa on 29 April 2009 and published in the Government Gazette on 29 April 2009, now provides an extensive framework for consumer protection and aims to develop, enhance and protect the rights of consumers and to eliminate unethical suppliers and improper business practices. Certain areas of the common law regarding consumer rights have been codified by the Act and certain unfair business practices that were previously unregulated are now governed by the Act. The Act has a wide field of application. It applies to every transaction occurring within South Africa for the supply of goods or services or the promotion of goods or services and the goods or services themselves, unless the transaction is exempted from the application of the Act. The Act also specifically regulates aspects of franchise agreements. In terms of the Act, consumers obtain several new rights and some existing rights are broadened and reinforced. These rights are: the right to equality in the consumer market; privacy; choice; disclosure and information; fair and responsible marketing; fair and honest dealing; fair, just and reasonable terms and conditions; and fair value, good quality and safety. The last right in terms of the Act deals with a supplier's accountability to consumers. The authors critically analyse and discuss these rights. It is clear that the Act is written in favour of the consumer.

  20. Consumer factors predicting level of treatment response to illness management and recovery.

    Science.gov (United States)

    White, Dominique A; McGuire, Alan B; Luther, Lauren; Anderson, Adrienne I; Phalen, Peter; McGrew, John H

    2017-12-01

    This study aims to identify consumer-level predictors of level of treatment response to illness management and recovery (IMR) to target the appropriate consumers and aid psychiatric rehabilitation settings in developing intervention adaptations. Secondary analyses from a multisite study of IMR were conducted. Self-report data from consumer participants of the parent study (n = 236) were analyzed for the current study. Consumers completed prepost surveys assessing illness management, coping, goal-related hope, social support, medication adherence, and working alliance. Correlations and multiple regression analyses were run to identify self-report variables that predicted level of treatment response to IMR. Analyses revealed that goal-related hope significantly predicted level of improved illness self-management, F(1, 164) = 10.93, p consumer-level predictors of level of treatment response have not been explored for IMR. Although 2 significant predictors were identified, study findings suggest more work is needed. Future research is needed to identify additional consumer-level factors predictive of IMR treatment response in order to identify who would benefit most from this treatment program. (PsycINFO Database Record (c) 2017 APA, all rights reserved).

  1. Incorporating Transformative Consumer Research into the Consumer Behavior Course Experience

    Science.gov (United States)

    Petkus, Ed, Jr.

    2010-01-01

    In contrast to understanding consumer behavior for the benefit of business organizations, transformative consumer research (TCR) seeks to understand consumer behavior for the benefit of consumers themselves. Following Mari's (2008) call for the incorporation of TCR in doctoral programs in marketing, this article outlines the relevance of TCR to…

  2. Dietary change – consumer preferences, marketing barriers and enablers, and the role of meat alternative choice(s) in achieving sustainable consumption

    OpenAIRE

    Apostolidis, Chrysostomos; McLeay, Fraser

    2012-01-01

    This research builds upon existing theories of consumer behaviour, sustainable and ethical consumption and social marketing. It aims to improve academic and practical understanding of the effect of socio-environmental attributes on consumer preferences regarding meat and meat alternative products and examine how more sustainable consumption patterns can be achieved. It is based upon the idea that marketing strategies can be used with the ultimate aim of changing behavior in order to benefit t...

  3. Residential/commercial market for energy technologies

    Energy Technology Data Exchange (ETDEWEB)

    Glesk, M M

    1979-08-01

    The residential/commercial market sector, particularly as it relates to energy technologies, is described. Buildings account for about 25% of the total energy consumed in the US. Market response to energy technologies is influenced by several considerations. Some considerations discussed are: industry characteristics; market sectors; energy-consumption characeristics; industry forecasts; and market influences. Market acceptance may be slow or nonexistent, the technology may have little impact on energy consumption, and redesign or modification may be necessary to overcome belatedly perceived market barriers. 7 figures, 20 tables.

  4. Socially responsible marketing decisions - scale development

    Directory of Open Access Journals (Sweden)

    Dina Lončarić

    2009-07-01

    Full Text Available The purpose of this research is to develop a measurement scale for evaluating the implementation level of the concept of social responsibility in taking marketing decisions, in accordance with a paradigm of the quality-of-life marketing. A new scale of "socially responsible marketing decisions" has been formed and its content validity, reliability and dimensionality have been analyzed. The scale has been tested on a sample of the most successful Croatian firms. The research results lead us to conclude that the scale has satisfactory psychometric characteristics but that it is necessary to improve it by generating new items and by testing it on a greater number of samples.

  5. Marketing research of the chocolate market in Macedonia

    Directory of Open Access Journals (Sweden)

    Jovanov-Marjanova Tamara

    2012-01-01

    Full Text Available The consumer market in Macedonia and the chocolate market in particular, are overtaken from many foreign brands. The domestic companies, disregarding their size, are losing market share to the competitors with stronger strategies. This paper shows the existing weaknesses in the current strategies of the domestic companies through case study of the 2 largest confectionery producers in Macedonia on one side, and discovers the consumer behavior and preferences toward FMCG and chocolate through market research and analysis of a purposive statistical sample of 300 consumers on the other. The applied research techniques for the need of the consumer research were questionnaires and in depth interviews with the firms' managers. The analysis clearly indicates that with the adequate market research, i.e. implementation of the market research models and techniques a basis for competitive and successful marketing strategy can be created, not only by large corporations, but by individuals/owners of small and medium sized companies as well.

  6. Price-elastic demand in deregulated electricity markets

    OpenAIRE

    Siddiqui, Afzal S.

    2003-01-01

    The degree to which any deregulated market functions efficiently often depends on the ability of market agents to respond quickly to fluctuating conditions. Many restructured electricity markets, however, experience high prices caused by supply shortages and little demand-side response. We examine the implications for market operations when a risk-averse retailer's end-use consumers are allowed to perceive real-time variations in the electricity spot price. Using a market-equilibrium mo...

  7. Demand response in a market environment

    DEFF Research Database (Denmark)

    Larsen, Emil Mahler

    This thesis addresses the design, deployment and benefits of demand response in a market environment. Demand response is consumption that can be controlled by an external stimulus in the power system. Flexible consumption is a useful tool for absorbing volatile power from renewable sources like...... this simulation, real power system data from the Danish island of Bornholm is introduced and methods to quantify an aggregated load is developed. These methods can be used for real-time operation and to support investment decisions. More specifically, they can be used to forecast the response to electricity...... pricing and to classify different types of customers. The proposed models are then embedded into new fiveminute electricity markets for system balancing and local congestion management. New market tools for exploiting and maintaining a degree of control over demand are developed, and the value of DR using...

  8. A Research on the Determination of Consumer Perceptions Related to Guerrilla Marketing Methods: Sample of Izmir Province

    Directory of Open Access Journals (Sweden)

    Ebru Onurlubaş

    2017-09-01

    Full Text Available In developing technology and differentiating markets, businesses have resorted the way of increasing their competitiveness by taking advantage of new marketing methods in order to stand out in the market. Within this context, companies have started to use different marketing strategies in order to be more effective in the market and to maintain their presence and awareness in different ways. Guerrilla marketing is an important marketing technique that small and medium-sized businesses are using with minimum marketing investments in extraordinary ways at unexpected times to attract attention of the target audience in today's increasingly competitive environment. This study focuses on guerrilla marketing which is an important marketing technique that small and medium-sized enterprises (SMEs have applied, using unusual methods, in unexpected times, with minimum marketing investments to attract the attention of target audience in today's increasingly competitive environment. In order to determine the consumer perception about guerrilla marketing methods, a survey was applied to 384 people living in İzmir. Factor analysis was applied to the obtained survey data in SPSS 22 statistics program. Three results were obtained. 'Extraordinary' has been identified as the most important factor. The second important factor is 'Interesting and surprising', and the final factor is 'Communication'. Kolmogorov Smirnov test was conducted to determine which tests should be performed on the sub-dimensions of the scale of Consumer Perception on Guerrilla Marketing Methods (SCPGMM. It was determined that the distribution was not normal and Kruskal Wallis and Mann Whitney U tests were applied to the sub-dimensions of  SCPGMM. According to the test results, It has been determined that the "Extraordinary" (F1 sub-dimension of the SCPGMM sub-dimensions varies according to gender, age, education and marital status; the "interesting and surprising" (F2 sub-dimension varies

  9. The deregulation of the Canadian natural gas market: a consumer progress report

    International Nuclear Information System (INIS)

    Reid, H.

    1998-01-01

    The report concludes that the Canadian experience with gas deregulation has been a cautious approach to date by regulators and government. From the point of view of the consumer the marketing tactics by some of the new entrant gas resellers in Ontario has caused some consternation and potential problems could arise from further changes in the Ontario natural gas industry such as lack of consumer information and lack of workable competition. The study outlines the evolution of natural gas industry deregulation in Canada, British Columbia and Ontario and how the industrial pressures created by pipeline access and pricing changes were handled by these different jurisdictions. The federally mandated open access regime in the U.S. as well as subsequent state unbundling and aggregation initiatives and specific experiences of California, Ohio and New York are highlighted. There is a case study of the Australian natural gas industry, highlighting the implementation of a Commonwealth framework and the unbundling initiatives in the state of New South Wales. The rest of the report focuses on consumer protection issues surrounding the potential local gas distribution companies' exit from the merchant function and mechanisms for redress suggested by various jurisdictions. Methods for the division of demand side management and the maintenance of system benefits are explored. In light of these risks, predictions of consumer savings are assessed. Section six focuses on the protection of meaningful consumer choice within a more devolved natural gas industry. 43 refs., 2 figs

  10. Risks and opportunities for plastic surgeons in a widening cosmetic medicine market: future demand, consumer preferences, and trends in practitioners' services.

    Science.gov (United States)

    D'Amico, Richard A; Saltz, Renato; Rohrich, Rod J; Kinney, Brian; Haeck, Phillip; Gold, Alan H; Singer, Robert; Jewell, Mark L; Eaves, Felmont

    2008-05-01

    The American Society of Plastic Surgeons and the American Society for Aesthetic Plastic Surgery launched a joint Cosmetic Medicine Task Force to address the growing trend of non-plastic surgeons entering the cosmetic medicine field. The task force commissioned two surveys in 2007 to determine consumer attitudes about choosing cosmetic medicine providers and to learn about the cosmetic services that plastic surgeons offer. The first survey obtained responses from 1015 women who had undergone a cosmetic procedure or were considering having one within 2 years. The second survey obtained responses from 260 members of the two societies. Compared with other practitioners, plastic surgeons enjoy higher rates of satisfaction among their patients who undergo noninvasive procedures. Injectables present a particularly promising market for plastic surgeons. Half of consumers surveyed said they were very concerned about complications associated with injectables, and generally, the higher the perceived risk of the procedure, the higher the likelihood that a patient would choose a plastic surgeon to perform it. In addition, injectables were among the noninvasive treatments most frequently being considered by consumers. However, almost half of consumers said that if they had a positive experience with a non-plastic surgeon core provider for a noninvasive procedure, that physician would likely be their first choice for a surgical procedure. These findings suggest that plastic surgeons, and especially those who are building young practices, must expand their offerings of nonsurgical cosmetic services to remain at the core of the cosmetic medicine field.

  11. Marketing Strategies Based on Consumer Preferences of Karnavas Mullberry Molasses with Protected Designation of Origin (PDO

    Directory of Open Access Journals (Sweden)

    Yavuz Topcu

    2017-07-01

    Full Text Available The aim of the study is to determine the integrated marketing tactic and strategies based on the main factors affecting the preferences and purchase patterns related to Karnavas Mullberry Molasses with PDO of the consumers dwelling in Erzurum. The main material of the study was provided by the primary data obtained from a survey conducted on 401 households residing in Erzurum during 2015, and consuming Karnavas Mullberry Molasses. Principal Component Analysis (PCA and Two-step Cluster Analysis were used to determine the main factors impacting on their purchase decisions, and then to segment homogenous clusters according to their purchase frequencies by taking into consideration the data, respectively. The results of the study indicated that the heavy and medium users who consume Karnavas Mullberry Molasses pointed out the necessity of the augmented and actual product image positioning at retail level under local individual brands considering the attributes of the holistic quality with PDO label and those of the sensory quality obtained from traditional production methods to contribute to rural development under the direct marketing approaches, respectively. On the other hand, the light users also focused on the increase of market penetration effect via promotion mix and the product positioning under the local branded actual product image implementing traditional production method and hedonic quality approaches. It could be applied the positioning and promotion strategies according to the consumers’ utility expectation and the product images, therefore, by considering their requirements and desires in each segment.

  12. The Nordic electricity market and how it can be improved

    Energy Technology Data Exchange (ETDEWEB)

    Togeby, M.

    2012-05-15

    The Nordic electricity market is acknowledged worldwide as being successful. However, the market is not perfect. In this report we emphasise the consumer perspective of the electricity market - it seems clear that further development is required here. Challenges to the Nordic electricity market include: 1) Efficient involvement of the consumer in the market and consumer trust in the market. 2) Efficient integration of large scale renewable energy - e.g. 15,000 MW wind power in 2020. 3) Limited competition in peak load situations, in situations with little hydro availability and in situations with congestions in the transmission system. This analysis recommends three areas as focus points for future market development: 4) Ways to radically increase the volume of demand response. 5) Ways to improve the system of default suppliers. 6) Ways to improve the regulation of distribution companies. The issues related to these three focus points differ from country to country, but the overarching issues are relevant in all market areas. (Author)

  13. Marketing orientation in pharmaceutical industry

    Directory of Open Access Journals (Sweden)

    Prošić Danica

    2006-01-01

    Full Text Available Pharmaceutical companies are major stakeholders in the global health agenda Virtually all drugs used by patients in Europe reach markets through the promotion tactics of a small number of corporations with a tremendous impact on global health. The sector is both fast growing and highly profitable. Effective marketing strategies are a crucial ingredient in making sure pharmaceutical products and profits flow in a virtuous cycle. At first glance, the relationship between doctors and drug companies, as well as advertising practices for over-the-counter medication, appears tightly regulated. According to many consumer organizations, drug promotion in Europe today can be characterized as nice and friendly marketing. This refers to the creation of a false sense of trust that consumers associate with branded pharmaceutical products, as a result of pharmaceutical marketing efforts disguised as genuine corporate responsibility.

  14. Neuroeconomic Conditioning of the Influence of a Market Demand of Consumers on an Innovative Character of Polish Companies

    Directory of Open Access Journals (Sweden)

    Anna Gardocka-Jałowiec

    2011-03-01

    Full Text Available The aim of the article is an identification of key sources of an innovative character and their conditioning in contemporary Polish economy. In the discussion, it is stated that consumers – the smallest, but the most numerous economic unit – through their expectations of the way / form of meeting their own needs, create a direction and dynamics of innovative business and confirm or undermine the legitimacy of accepted directions of actions of the supply side and greatly determine their economic force. In addition, the discussion concerning market decisions (their sources of consumers and businessmen is based on the results of neuroanatomical brain research. Analyses, that were carried out, allow for stating that: 1 consumers in a market play take on the following roles: creators of an innovative activity based on the reported potential demand; evaluating results of actions taken by innovative businessmen through effective demand; 2 in Poland, there has been a gradual redefinition of key factors of innovative character; 3 businessmen (over 90% consider coming closer to consumers, meeting their needs through the use of the Internet, interactive and social media as the most important initiatives; 4 an action of businessmen within the scope of improving operative efficiency, aiming at accelerating reactions to market consumers expectations increase; 5 brain activity accounts for nearly ¾ decisions made – each choice constitutes a completely real process engaging a particular neuron number (including von Economo neurons, which influences particular behaviour; 6 a network of neural connections in the brain changes as one gains knowledge and experience – in effect, brain structures become more flexible.

  15. Brand Equity – Measuring Corporate Brand Strength in the Swedish Smartphone Market; Dimensions of Corporate Brand Equity from a Consumer Perspective

    OpenAIRE

    Lökken, Andreas; Nayar, Malini; Runering, Maria

    2012-01-01

    This study deals with the concept of brand equity composition in the Swedish smartphone market. The three dimensions used to describe brand equity are based on Aaker’s definition of consumer based brand equity namely; brand awareness, brand loyalty and perceived quality. The corporate brands represented on the market are analyzed with regards to consumer rating and brand equity composition using a proven theoretical model and a standardized questionnaire. The findings in this study indicate t...

  16. Diversity of global rice markets and the science required for consumer-targeted rice breeding.

    Directory of Open Access Journals (Sweden)

    Mariafe Calingacion

    Full Text Available With the ever-increasing global demand for high quality rice in both local production regions and with Western consumers, we have a strong desire to understand better the importance of the different traits that make up the quality of the rice grain and obtain a full picture of rice quality demographics. Rice is by no means a 'one size fits all' crop. Regional preferences are not only striking, they drive the market and hence are of major economic importance in any rice breeding / improvement strategy. In this analysis, we have engaged local experts across the world to perform a full assessment of all the major rice quality trait characteristics and importantly, to determine how these are combined in the most preferred varieties for each of their regions. Physical as well as biochemical characteristics have been monitored and this has resulted in the identification of no less than 18 quality trait combinations. This complexity immediately reveals the extent of the specificity of consumer preference. Nevertheless, further assessment of these combinations at the variety level reveals that several groups still comprise varieties which consumers can readily identify as being different. This emphasises the shortcomings in the current tools we have available to assess rice quality and raises the issue of how we might correct for this in the future. Only with additional tools and research will we be able to define directed strategies for rice breeding which are able to combine important agronomic features with the demands of local consumers for specific quality attributes and hence, design new, improved crop varieties which will be awarded success in the global market.

  17. Diversity of Global Rice Markets and the Science Required for Consumer-Targeted Rice Breeding

    Science.gov (United States)

    Calingacion, Mariafe; Laborte, Alice; Nelson, Andrew; Resurreccion, Adoracion; Concepcion, Jeanaflor Crystal; Daygon, Venea Dara; Mumm, Roland; Reinke, Russell; Dipti, Sharifa; Bassinello, Priscila Zaczuk; Manful, John; Sophany, Sakhan; Lara, Karla Cordero; Bao, Jinsong; Xie, Lihong; Loaiza, Katerine; El-hissewy, Ahmad; Gayin, Joseph; Sharma, Neerja; Rajeswari, Sivakami; Manonmani, Swaminathan; Rani, N. Shobha; Kota, Suneetha; Indrasari, Siti Dewi; Habibi, Fatemeh; Hosseini, Maryam; Tavasoli, Fatemeh; Suzuki, Keitaro; Umemoto, Takayuki; Boualaphanh, Chanthkone; Lee, Huei Hong; Hung, Yiu Pang; Ramli, Asfaliza; Aung, Pa Pa; Ahmad, Rauf; Wattoo, Javed Iqbal; Bandonill, Evelyn; Romero, Marissa; Brites, Carla Moita; Hafeel, Roshni; Lur, Huu-Sheng; Cheaupun, Kunya; Jongdee, Supanee; Blanco, Pedro; Bryant, Rolfe; Thi Lang, Nguyen; Hall, Robert D.; Fitzgerald, Melissa

    2014-01-01

    With the ever-increasing global demand for high quality rice in both local production regions and with Western consumers, we have a strong desire to understand better the importance of the different traits that make up the quality of the rice grain and obtain a full picture of rice quality demographics. Rice is by no means a ‘one size fits all’ crop. Regional preferences are not only striking, they drive the market and hence are of major economic importance in any rice breeding / improvement strategy. In this analysis, we have engaged local experts across the world to perform a full assessment of all the major rice quality trait characteristics and importantly, to determine how these are combined in the most preferred varieties for each of their regions. Physical as well as biochemical characteristics have been monitored and this has resulted in the identification of no less than 18 quality trait combinations. This complexity immediately reveals the extent of the specificity of consumer preference. Nevertheless, further assessment of these combinations at the variety level reveals that several groups still comprise varieties which consumers can readily identify as being different. This emphasises the shortcomings in the current tools we have available to assess rice quality and raises the issue of how we might correct for this in the future. Only with additional tools and research will we be able to define directed strategies for rice breeding which are able to combine important agronomic features with the demands of local consumers for specific quality attributes and hence, design new, improved crop varieties which will be awarded success in the global market. PMID:24454799

  18. Creating a competitive electricity market in Ontario - The energy consumer perspective

    International Nuclear Information System (INIS)

    Ford, M.

    1997-01-01

    The large consumers' perspective on the Ontario Government's decision to delay action on restructuring the electric power industry was provided, and recommendations were offered as to the best course of action that the Government ought to take. Ontario Hydro's proposal to restructure itself into separate generation, transmission and retail corporations, and to introduce competition into the Corporation was attacked as unworkable, in that it could not help but encourage price manipulation. The large consumer group also argued that retail distribution in Ontario needs major rationalization without an Ontario Hydro presence. In place of the Ontario Hydro proposal the Association of Major Power Consumers in Ontario (AMPCO) recommends a separate transmission system including an independent system operator, a restructuring of local distribution within a definite time frame and consistent criteria, to be worked out by municipal utilities and Ontario Hydro Retail, and establishment of a Transition Authority independent of Ontario Hydro with a mandate to carry out these changes. While the Ontario Government appears to be unlikely to undertake such a'risky' initiative at this stage of its mandate, significant change, including competition, remains inevitable. It is not a question of whether, but when a fully competitive energy market in Ontario will become a reality. tabs., figs

  19. Social Life Cycle Approach as a Tool for Promoting the Market Uptake of Bio-Based Products from a Consumer Perspective

    Directory of Open Access Journals (Sweden)

    Pasquale Marcello Falcone

    2018-03-01

    Full Text Available The sustainability of bio-based products, especially when compared with fossil based products, must be assured. The life cycle approach has proven to be a promising way to analyze the social, economic and environmental impacts of bio-based products along the whole value chain. Until now, however, the social aspects have been under-investigated in comparison to environmental and economic aspects. In this context, the present paper aims to identify the main social impact categories and indicators that should be included in a social sustainability assessment of bio-based products, with a focus on the consumers’ category. To identify which social categories and indicators are most relevant, we carry out a literature review on existing social life cycle studies; this is followed by a focus group with industrial experts and academics. Afterwards, we conduct semi-structured interviews with some consumer representatives to understand which social indicators pertaining to consumers are perceived as relevant. Our findings highlight the necessity for the development and dissemination of improved frameworks capable of exploiting the consumers’ role in the ongoing process of market uptake of bio-based products. More specifically, this need regards the effective inclusion of some social indicators (i.e., end users’ health and safety, feedback mechanisms, transparency, and end-of-life responsibility in the social life cycle assessment scheme for bio-based products. This would allow consumers, where properly communicated, to make more informed and aware purchasing choices, therefore having a flywheel effect on the market diffusion of a bio-based product.

  20. Stochastic–multiobjective market equilibrium analysis of a demand response program in energy market under uncertainty

    International Nuclear Information System (INIS)

    Hu, Ming-Che; Lu, Su-Ying; Chen, Yen-Haw

    2016-01-01

    Highlights: • Analyze the impact of a demand response program under uncertainty. • Stochastic Nash–Cournot competition model is formulated. • Case study of the Taiwanese electric power market is conducted. • Demand response decreases power price, generation, and emissions. • Demand uncertainty increases energy price and supply risk in the results. - Abstract: In the electricity market, demand response programs are designed to shift peak demand and enhance system reliability. A demand response program can reduce peak energy demand, power transmission congestion, or high energy-price conditions by changing consumption patterns. The purpose of this research is to analyze the impact of a demand response program in the energy market, under demand uncertainty. A stochastic–multiobjective Nash–Cournot competition model is formulated to simulate demand response in an uncertain energy market. Then, Karush–Kuhn–Tucker optimality conditions and a linear complementarity problem are derived for the stochastic Nash–Cournot model. Accordingly, the linear complementarity problem is solved and its stochastic market equilibrium solution is determined by using a general algebraic modeling system. Additionally, the case of the Taiwanese electric power market is taken up here, and the results show that a demand response program is capable of reducing peak energy consumption, energy price, and carbon dioxide emissions. The results show that demand response program decreases electricity price by 2–10%, total electricity generation by 0.5–2%, and carbon dioxide emissions by 0.5–2.5% in the Taiwanese power market. In the simulation, demand uncertainty leads to an 2–7% increase in energy price and supply risk in the market. Additionally, tradeoffs between cost and carbon dioxide emissions are presented.

  1. Are All Marketers Liars ?

    OpenAIRE

    Sunanto, Sandra

    2006-01-01

    Today, consumers demand higher levels of quality, reliability, and durability of product A marketer must understand consumer's expectations and try to satisfy those and retain the consumer's loyalty.The shift from golden age of marketing to post age creates new challenge for marketer because consumers do not trust television commercials anymore. In this age consumers love being told a storyTo tell a story marketer must understand what is a great story. A great story must true, authentic, trus...

  2. 7 CFR 1209.3 - Consumer information.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 10 2010-01-01 2010-01-01 false Consumer information. 1209.3 Section 1209.3 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (MARKETING..., AND CONSUMER INFORMATION ORDER Mushroom Promotion, Research, and Consumer Information Order...

  3. Responsible vendors, intelligent consumers: Silk Road, the online revolution in drug trading.

    Science.gov (United States)

    Van Hout, Marie Claire; Bingham, Tim

    2014-03-01

    Silk Road is located on the Deep Web and provides an anonymous transacting infrastructure for the retail of drugs and pharmaceuticals. Members are attracted to the site due to protection of identity by screen pseudonyms, variety and quality of product listings, selection of vendors based on reviews, reduced personal risks, stealth of product delivery, development of personal connections with vendors in stealth modes and forum activity. The study aimed to explore vendor accounts of Silk Road as retail infrastructure. A single and holistic case study with embedded units approach (Yin, 2003) was chosen to explore the accounts of vendor subunits situated within the Silk Road marketplace. Vendors (n=10) completed an online interview via the direct message facility and via Tor mail. Vendors described themselves as 'intelligent and responsible' consumers of drugs. Decisions to commence vending operations on the site centred on simplicity in setting up vendor accounts, and opportunity to operate within a low risk, high traffic, high mark-up, secure and anonymous Deep Web infrastructure. The embedded online culture of harm reduction ethos appealed to them in terms of the responsible vending and use of personally tested high quality products. The professional approach to running their Silk Road businesses and dedication to providing a quality service was characterised by professional advertising of quality products, professional communication and visibility on forum pages, speedy dispatch of slightly overweight products, competitive pricing, good stealth techniques and efforts to avoid customer disputes. Vendors appeared content with a fairly constant buyer demand and described a relatively competitive market between small and big time market players. Concerns were evident with regard to Bitcoin instability. The greatest threat to Silk Road and other sites operating on the Deep Web is not law enforcement or market dynamics, it is technology itself. Copyright © 2013 Elsevier

  4. variances in consumers prices of selected food items among ...

    African Journals Online (AJOL)

    Admin

    the consumer prices of rice, beans and garri in the three markets; rice and garri had insignificant differences in ... and inappropriate response by farmers to price ... supply or demand side or both). .... road network, storage facilities, subsidized.

  5. The Role of Multicultural Marketing on Malay Consumers Perceptions towards Global vs. Local Ethnic Food Brands

    OpenAIRE

    Umair, Sana

    2013-01-01

    This dissertation combines two different elements of interest in International Marketing Research. The objective of this research is the comparison of global versus local brand within the context of ethnic marketing in the multicultural society of Malaysia. The product instant noodle in the category of ethnic food was chosen in the variant of Asam Laksa as the target sample focused specifically on Malay consumers. Comparison was done between Maggi (global) and Mamee (local). The sample compri...

  6. Ethnocentrism, Religiosity, Environmental and Health Consciousness: Motivators for Anti-Consumers

    Directory of Open Access Journals (Sweden)

    Ramazan KAYNAK

    2011-11-01

    Full Text Available This paper covers highlighting the importance of anti-consumer groups in today’s markets and several outstanding factors shaping their reaction against consumption, which are ethnocentrism, religiosity, environmental and health consciousness. A conceptual model is presented which examines the explaining power of ethnocentrism, religiosity, environmental and health consciousness upon voluntary simplifiers and global impact consumers. Data were collected through an e-questionnaire by sending posts to the anti-consumer websites. A total of 503 useable responses were retained for analysis. The analysis reveals that ethnocentrism, environmental and health consciousness have significant impacts upon anti-consumers. In addition, religiosity has a negative impact upon global impact consumers’ anti-consumption behavior. Raising sensitiveness to environmental and health consciousness and ethnocentrism with regards to dealing with anti-consumers enables companies to have sustainable competitive power. These consumers’ growing satisfaction contributes to consumer loyalty in addition to an increase in market share. Researches related to anti-consumers have traditionally emphasized their impacts upon companies’ profits and reputation. On the contrary, this study reveals the main motivations behind voluntary simplifiers and global impact consumers and puts forth a new perspective by presenting the findings related to anti-consumers in Turkey.

  7. Market liberalism in health care: a dysfunctional view of respecting "consumer" autonomy.

    Science.gov (United States)

    Kekewich, Michael A

    2014-03-01

    The unfortunately vast history of paternalism in both medicine and clinical research has resulted in perpetually increasing respect for patient autonomy and free choice in Western health care systems. Beginning with the negative right to informed consent, the principle of respect for autonomy has for many patients evolved into a positive right to request treatments and expect accommodation. This evolution of patient autonomy has mirrored a more general social attitude of market liberalism where increasing numbers of patients have come to embody the role of the "consumer." This paper explores this transformation and critiques the current way in which respect for patient autonomy is put into practice. Ultimately, this paper concludes that the consumer view of patient autonomy is dysfunctional. Moreover, this paper argues that, based on the inherent goals of medicine, some form of paternalism is required in any meaningfully therapeutic relationship.

  8. Effective managed care marketing strategies for evolving markets.

    Science.gov (United States)

    Conlon, M K

    1997-11-01

    In a world of increased competition and changing consumer expectations, one of the keys to a fiscally sound health plan is having a dynamic marketing strategy that takes into account the shifting attitudes of consumers as managed care markets mature. The primary goal of any health plan marketing strategy should be the acquisition and retention of members. Providing cost-efficient and convenient service for enrollees, offering low or no deductibles, having convenient office locations, and minimizing paper-work are important elements of such a marketing strategy. Factors such as brand awareness and the perceived image of a health plan also are important considerations in acquiring and retaining market share. The relative importance of these consumer satisfaction criteria change as a managed care market evolves and matures. Financial and marketing managers, thus, should ascertain their market's stage of development and respond with appropriate marketing strategies.

  9. An Analyse The Marketıng Mıx Elements Effect The Consumers Who Buy Fast Movıng Consumer Goods And The Expected Benefıts Of Buyıng Goods: An Investıgatıon In Iğdır

    Directory of Open Access Journals (Sweden)

    Sebahattin YILDIZ

    2014-06-01

    Full Text Available The purpose of research is to analyze the marketing mix elements effect the consumers who buy fast moving consumer goods in Iğdır. In addition to this, analyzing the expected benefits of buying goods in a functional or hedonist base is an another aim. The method of research is descriptive and empiric. Datas are collected by 480 questionnaires using convenience sampling. According to results, it appears that the marketing mix elements effect the consumers buyings are in order of importance, product-place, price, promotion-place. When consumers buy fast moving consumer goods they behave more fonctionaly than hedonistic and fonctionalists give more importance to marketing mix elements than hedonists. In conclusion, some suggestions are offered to food retailers.

  10. 7 CFR 1215.5 - Consumer information.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 10 2010-01-01 2010-01-01 false Consumer information. 1215.5 Section 1215.5 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (MARKETING... CONSUMER INFORMATION Popcorn Promotion, Research, and Consumer Information Order Definitions § 1215.5...

  11. An empirical study of various factors, influencing the behavior of consumers towards fast food joints in Indian Market

    Directory of Open Access Journals (Sweden)

    Sugandha Agarwal

    2017-12-01

    Full Text Available The global markets have witnessed major shifts in the consumers’ behavior that have been much influenced by the change of technology, innovation, research and development. The consumer’s needs thus dynamically change in order to respond to the change in the social and business environment. The corporate and business strategies of companies thus being developed in the light of capitalizing the potential from the markets but however, how the customers would react to the products and services of companies in new and existing markets remain the major question. Customers belonging to different age groups flock towards these outlets to satisfy their taste buds and hedonistic needs. Out of all the age groups, the youngsters are considered to be the primary target by the fast food service industry. Hence, these fast food services try to lure its customers through sensory appeals. It is well known that organized fast food services have already made their presence felt in a big way in almost all the major cities of India. The fast food outlets attract customers with their blend of tasty food, Quality of food served, efficient service, the appearance of staff, décor, general excitement a place generates and other aesthetic appeals. Organized as well as unorganized fast food service is a very fast growing industry in India especially in urban areas.  The aim of this study is to investigate the factors that are influencing consumer behavior towards fast food joints present in unorganised form in India. It further aims to examine major growth drivers of fast food services in the market and the demographic profile of consumers of fast food services. This study aims to analyze that amount spent per visit to a fast food joint relates to the occupations and the income of customers. And the frequency of visiting fast food joints and preparation served at fast food joints are whether influenced by the dietary preference of customers. Organizations must

  12. An exploratory analysis of cigarette price premium, market share and consumer loyalty in relation to continued consumption versus cessation in a national US panel

    Science.gov (United States)

    Lewis, Michael; Wang, Yanwen; Cahn, Zachary; Berg, Carla J

    2015-01-01

    Introduction Brand equity and consumer loyalty play a role in continued purchasing behaviour; however, this research has largely focused on non-addictive products without counter-marketing tactics. We examined the impact of brand equity (price premium, market share) and consumer loyalty (switching rates) on smoking cessation (discontinued cigarette purchases for 1 year) among smokers in a consumer panel. Methods In Spring 2015, we analysed 1077 cigarette-purchasing households in the Nielsen Homescan Panel. We analysed cessation in relation to brand equity, consumer loyalty, other purchasing behaviours (nicotine intake, frequency), sociodemographics and tobacco control activities (per state-specific data) over a 6-year period (2004–2009) using Cox proportional hazard modelling. Results The sample was 13.28% African-American; the average income was $52 334 (SD=31 445). The average price premium and market share of smokers’ dominant brands were $1.31 (SD=0.49) and 15.41% (SD=19.15), respectively. The mean brand loyalty level was 0.90 (SD=0.17), indicating high loyalty. In our final model, a higher price premium and market share were associated with lower quit rates (p=0.039); however, an interaction effect suggested that greater market share was not associated with lower cessation rates for African-American smokers (p=0.006). Consumer loyalty was not associated with cessation. Other predictors of lower quit rates included a higher nicotine intake (p=0.006) and baseline purchase frequency (pconsumer relationships. Thus, continued efforts should aim to regulate tobacco marketing efforts in order to disrupt these relationships to promote cessation. PMID:26534732

  13. Interaction in consumers attitudes and behavior

    Directory of Open Access Journals (Sweden)

    Marinković Veljko

    2007-01-01

    Full Text Available Having in mind a fact that consumers represent the central aspect of the companies' demand, consumer behavior must be the focal point of marketing research as well as the central topic in the entire marketing system. The initial and the most fundamental marketing activity is the research of consumer behavior. It is only after the analysis of the collected relevant data on current and potential buyers, that the companies can implement other marketing activities such as competition analysis, sales forecast, measuring the market potential as well as the market share in order to create the appropriate marketing mix of the company. Numerous factors influence behavior of the consumers, however, one can conclude that the attitudes play very important role in the psychological analysis of the consumer behavior. Attitude recognition gives us a chance to analyze past and predict future behaviors. Often the behavior appears as the consequence of the formed attitudes. Weather the behavior results from the attitude and whether or not it is in accordance with this attitude, depends on the strength of the attitude as well as on the influence of other environmental factors.

  14. ACOG Committee Opinion No. 409: Direct-to-consumer marketing of genetic testing.

    Science.gov (United States)

    2008-06-01

    Marketing of genetic testing, although similar to direct-to-consumer advertising of prescription drugs, raises additional concerns and considerations. These include issues of limited knowledge among patients and health care providers of available genetic tests, difficulty in interpretation of genetic testing results, lack of federal oversight of companies offering genetic testing, and issues of privacy and confidentiality. Until all of these considerations are addressed, direct or home genetic testing should be discouraged because of the potential harm of a misinterpreted or inaccurate result.

  15. Consumption of luxury goods in Brazil : purchasing motives and values of Brazilian consumers and implications for marketing

    OpenAIRE

    Teiking, Alina

    2016-01-01

    Aiming at success in the currently challenging Brazilian market, luxury firms must consider a number of factors. Not only the adaptation to certain economic and political conditions but also the understanding of Brazilian luxury consumers’ characteristics as well as their value perceptions towards luxury are crucial in order to create an effective marketing strategy. This study investigated the value perceptions and purchasing motives of 428 Brazilian consumers. Brazilians purc...

  16. From government to market and from producer to consumer: Transition of policy mix towards clean mobility in China

    International Nuclear Information System (INIS)

    Xu, Lei; Su, Jun

    2016-01-01

    This paper proposes a new typology that classifies innovation policy instruments into two dimensions: government-selection versus market-selection, and producer-orientation versus consumer-orientation. Such a typology articulates the importance of consumer behavior in the policy design for a transition, and the relevance for the market to select target subjects of policy during the deployment stage of clean technology innovation. We apply this typology to policy instruments of China's new energy vehicle (NEV) industry between 1991 and 2015 in order to explain the industry's rapid growth. The focus of China's policy mix has transited from government-selection to market-selection, and from producer-orientation to consumer-orientation. Other than the new typology, this paper traces the entire history of policy transition within China's NEV industry, and finds the transition to be a result of policy learning, thus contributing to future empirical studies of this industry. - Highlights: •This paper shows the change of China's innovation policy mix for the new energy vehicle industry. •We design a new typology of innovation policy instruments. •China's policy mix has undergone a transition according to the new typology. •The transition explains why new energy vehicles have recently diffused quickly in China. •Rationale and background of such a transition is provided.

  17. Direct-to-consumer marketing of prescription drugs: a current perspective for neurologists and psychiatrists.

    Science.gov (United States)

    Hollon, Matthew F

    2004-01-01

    In the US and New Zealand, the past decade has seen tremendous growth in the marketing of prescription drugs directly to patients. The pharmaceutical industry has applied pressure in other countries to relax regulations governing such marketing although this has not yet been successful. While we still have much to learn about the potential impact on the public's health of direct-to-consumer (DTC) marketing, some data are available. This article summarises the current literature on the benefits and risks of DTC marketing. This marketing strategy has grown substantially in the US, but only select drugs are advertised. Whether there is net benefit or harm to the public's health as a result of DTC marketing depends critically on which drugs are advertised and the quality of the information provided in promotional material. Critical reviews of this promotional material suggest the information is of poor quality. Notably, 18% of the 50 drugs advertised most intensively in the US were medications used to treat psychiatric and neurological disorders. The impairments in decisional capacity often seen in psychiatric and neurological illness leave patients vunerable to the controlling influence of DTC marketing and, thus, undermine the patient autonomy that is said to be promoted by this marketing strategy. If there is any benefit from DTC marketing it is for significantly undertreated conditions. International restrictions on DTC marketing should remain in place until further evidence of net benefit or harm emerges from the DTC marketing experiment that is taking place in the US and New Zealand.

  18. Internet marketing environment analysis of the consumer behavior%网络营销环境下的消费者行为分析

    Institute of Scientific and Technical Information of China (English)

    黄淑贞

    2013-01-01

    In the network marketing environment, the correct analysis of the network changes in consumer behavior, is the enterprise network marketing priorities. Through analysis of the article is not only able to give consumers a better consumer experience, but also allow enterprise to win their own development space,access to greater benefit ,to gain more market share in consumer.%在网络营销环境下,正确分析网络消费者的行为变化,是企业进行网络营销的首要任务。通过文章的分析不仅能够给消费者带来更好的消费体验,而且也能让企业赢得自身发展的空间,获得更大的利益,获得更多的消费市场份额。

  19. ROLE OF IMAGE IN MARKETING PERFORMANCE ODEL SUPPORTED BY MARKETING COMMUNICATION AND COMPANY SOCIAL RESPONSIBILITY

    Directory of Open Access Journals (Sweden)

    Eddy Soeryanto Soegoto

    2016-05-01

    Full Text Available AbstractBanking industries have not been effective yet in implementing marketing communication and company social responsibility programs. The establishment of image has not been done effectively yet; accordingly marketing performance cannot be implemented as it is expected. This research was done in the banking industries at Bandung City with sample as much as 42 banking industries drawn using a random sampling method. Thaanalysis procedure used Structural Equation Modeling based on Partial Least Square. This study generates anew model different with the previous researches where marketing communication and company social respon-sibility programs do not affect directly on the banking industries’ marketing performance. Nevertheless the image affect the marketing performance moderately. In conclusion, banking industries’ marketing perfor-mance can be maximal when the marketing communication is implemented effectively and the company social responsibility is implemented conducively in order to shape positive image.

  20. Consumer Behavior Under Conflicting Information Provided by Interested Parties: Implications for Equilibrium in the Market for Credence Goods.

    Science.gov (United States)

    Russo, Carlo; Tufi, Eleonora

    2016-01-01

    Incomplete information in food consumption is a relevant topic in agricultural economics. This paper proposes a theoretical model describing consumer behavior, market equilibrium and public intervention in an industry where consumers must rely on the information of interested parties such as producers or associations. We provide simple game theory model showing the link between price competition and the strategic use of information. If information are unverifiable (as in the case of credence attributes) firms may have no incentive to advertise true claims and consumer decisions may be biased. Our model incorporates the opportunistic behavior of self-interested information providers. The result is a model of competition in prices and information finding a potential for market failure and public intervention. In the paper we discuss the efficiency of three possible regulations: banning false claims, subsidizing advertising campaigns, and public statement if favor of true claims. In that context, some recent patents related to both the regulatory compliance in communication and to the reduction of asymmetric information between producers and consumers have been considered. Finally, we found that the efficiency of these policy tools is affected by the reputation of trustworthiness of the firms.

  1. Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products

    OpenAIRE

    Vigar-Ellis, Debbie

    2016-01-01

    The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development.  Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers.  Wine has a very large number of both intrinsic and extrin...

  2. PARADIGMS IN CONSUMER BEHAVIOR

    Directory of Open Access Journals (Sweden)

    Sabrina Oktoria Sihombing

    2011-05-01

    Full Text Available A paradigm influences what we see and conceive about certain facts. Paradigm can also influence what we accept as a truth. Yet, the debate over which paradigm and methodology is best suit for marketing and consumer behavior has begun since 1980s. Many researchers criticized the domination of logical empiricism paradigm and offered alternative paradigm to understand marketing and consumer behavior. This article discusses several paradigms and methodology, which are part of qualitative paradigm, and compares them with positivism paradigm. This article will also point to the importance of reconciliation between qualitative and quantitative paradigm in order to improve marketing and consumer behavior studies.

  3. Environmental Assessment of Packaging: The Consumer Point of View

    Science.gov (United States)

    Van Dam YK

    1996-09-01

    When marketing environmentally responsible packaged products, the producer is confronted with consumer beliefs concerning the environmental friendliness of packaging materials. When making environmentally conscious packaging decisions, these consumer beliefs should be taken into account alongside the technical guidelines. Dutch consumer perceptions of the environmental friendliness of packaged products are reported and compared with the results of a life-cycle analysis assessment. It is shown that consumers judge environmental friendliness mainly from material and returnability. Furthermore, the consumer perception of the environmental friendliness of packaging material is based on the postconsumption waste, whereas the environmental effects of production are ignored. From the consumer beliefs concerning environmental friendliness implications are deduced for packaging policy and for environmental policy.KEY WORDS: Consumer behavior; Environment; Food; Packaging; Perception; Waste

  4. A STUDY ON CHANGING CONSUMER BEHAVIOUR TOWARDS FAST MOVING CONSUMABLE GOODS IN INDIA

    OpenAIRE

    Deekshitha; M. A. Udaya Kumar; M. D. Pradeep

    2017-01-01

    Consumers are the king in the modern business world. They are one who buys goods for their consumption to meet their aspirations. Fulfilling consumer desire is the ultimate goal of marketing activities. Indian business are highly influenced by the rapid changes in the technology, improved economic systems, higher purchasing power of consumers, changing life style, online marketing and retail opportunities. Organised retail business has facilitated towards bringing drastic changes in the buyi...

  5. A "Democratization" of Markets? Online Consumer Reviews in the Restaurant Industry

    Directory of Open Access Journals (Sweden)

    Kevin Mellet

    2014-05-01

    Full Text Available This article examines the promise of market democratization conveyed by consumer rating and review websites in the restaurant industry. Based on interviews with website administrators and data from the main French platforms, we show that review websites contribute to the democratization of restaurant criticism, which first started in the 1970s, both by including a greater variety of restaurants in the reviews, and by broadening participation, opening restaurant reviewing to all. However, this twofold democratic ambition conflicts with the need to produce fair and helpful recommendations, leading review websites to seek compromises between these two dimensions.

  6. Consumer networks and firm reputation

    DEFF Research Database (Denmark)

    Tyran, Jean-Robert; Huck, Steffen; Lünser, Gabriele K.

    2010-01-01

    We examine the role of consumer networks in markets that suffer from moral hazard. Consumers exchange information with neighbors about past experiences with different sellers. Networks foster incentives for reputation building and enhance trust and efficiency in markets....

  7. Consumer Neuroscience: the traditional and VR TV Commercial

    Directory of Open Access Journals (Sweden)

    Federica Leanza

    2017-04-01

    Full Text Available Today’s consumer is not easily influenced by classic marketing strategies. He looks for new stimuli and wants to be surprised and captivated by new ploys. This Consumer Neuroscience research aims to compare the cognitive, emotive and preference consumers’ response to traditional and Virtual Reality TV commercials. Brain oscillations (delta, theta, alpha, beta and physiological indexes (SCL - Skin Conductance Level were monitored, when subject (N=seventeen observed four traditional TV commercials and four Virtual Reality commercials in randomized order. During the vision of Virtual Reality commercials, the participants were absorbed into the advertisement and interacted with it thanks to the “Oculus Rift”. Subjects were also asked to explicitly evaluate each commercial and to express their preference on them. The intention is to understand the new marketing strategies efficacy and how these impact on consumer at implicit (brain oscillations and physiological indexes and explicit (subject evaluation level.

  8. Using Focus Groups in the Consumer Research Phase of a Social Marketing Program to Promote Moderate-Intensity Physical Activity and Walking Trail Use in Sumter County, South Carolina

    OpenAIRE

    Burroughs, Ericka; Peck, Lara E; Sharpe, Patricia A; Granner, Michelle L; Bryant, Carol A; Fields, Regina

    2005-01-01

    Introduction The use of social marketing approaches in public health practice is increasing. Using marketing concepts such as the "four Ps" (product, price, place, and promotion), social marketing borrows from the principles of commercial marketing but promotes beneficial health behaviors. Consumer research is used to segment the population and develop a strategy based on those marketing concepts. In a community-based participatory research study, 17 focus groups were used in consumer researc...

  9. Bridging Marketing Theory and Practice for Consumer Behaviour Master's Students: A Case Study from Sweden

    Science.gov (United States)

    Sundstrom, Malin; Hagberg, Johan

    2010-01-01

    This paper describes the planning, implementation and outcome of a graduate-level consumer behaviour course taught in autumn 2008 at the University of Boras in Sweden. The course was jointly developed by marketing academics and business representatives in order to combine research-oriented studies with practical experience in a retail context. The…

  10. Green Marketing: integrated social and environmental responsibility in the marketing environment

    OpenAIRE

    Dalmoro, Marlon; Venturini, Jonas Cardona; Diniz Pereira, Breno Augusto

    2009-01-01

    This study aims to describe and analyze as social and environmental responsibility is integrated in the marketing strategy of a Coca-Cola Company franchisee. By the perceptions of Karna, Hansen and Juslin (2001), environment marketing is described based on three hierarchical levels: strategic, structural and functional marketing. There has been developed a qualitative approach through case study, in which the data were collected through semi-structured interviews with people involved in the p...

  11. Corporate social responsibility and financial markets

    NARCIS (Netherlands)

    Dam, Lammertjan

    2008-01-01

    This thesis examines the economics of corporate social responsibility, with an emphasis on the role of financial markets and institutions. Questions that are raised are: What does corporate social responsibility mean in an economic context? What is the impact of corporate social responsibility on

  12. Market Hydraulics and Subjectivities in the "Wild": Circulations of the Flea Market

    Directory of Open Access Journals (Sweden)

    Niklas Hansson

    2015-03-01

    Full Text Available Since consumer researchers started paying attention to flea markets they represent common consumer and market research objects. Arguably, in the "natural laboratory" of the flea market, researchers can observe and theorize market and consumer processes "in the wild", as forms of direct marketing and consumption. We build on existing flea market research through adopting a circulatory approach, inspired by actor-network theory (ANT. Rather than presenting a theory of (flea markets, ANT is useful for studying markets from the perspective of grounded market-making processes. Consumption is understood as the interplay of consumers, marketers, retailers, and a wide array of artifacts and market mediators like products, economic theories and ideas, packaging, market space (in the physical sense and furniture, etc. Our results point out that not only does such an approach enable analysis of features commonly studied within consumer research such as calculative action and social interaction, but also issues more rarely in focus in such research, such as cognitive patterns of consumer curiosity, emotions, senses, and affect. Furthermore, even though flea markets foremost are places of commerce and exchange of second hand goods, there is a large variety of other forms of flows or circulations going on "backstage" that enable the surface phenomena of second hand consumption to come into being. Many of these circulations, we argue, are material rather than immaterial Vendor and buyer subjectivities are thus understood as outcomes of circulatory dynamism that involves a range of material and immaterial flows.

  13. Market maturation or social transformation? A study of configurations of Danish producer-consumer networks 1970-2011

    DEFF Research Database (Denmark)

    Kjeldsen, Chris

    for organic food as the field of inquiry and in particular the evolution of producer-consumer relations in the period 1970-2011. The data used in the paper comes from a historical study of the development of the Danish organic market, studies of recent innovative initiatives, operating on both regional......The Danish market for organic food is distinguished among other European countries by a high market share of organic products. This can be interpreted in different ways. One interpretation is the that these developments is a case of an alternative becoming mainstream, which erases the distinctive...... features of the once ‘alternative’. Another interpretation is that the development of the organic market has created new, alternative economic spaces, which has and will continue to redefine the ‘rules of the game’. The aim of the paper is to address this issue, using the development of the Danish market...

  14. Three Essays Identifying Consumer Behavior by Groups

    Science.gov (United States)

    Holmgren, Mark Andrew

    2010-01-01

    This dissertation examines consumer behavior in different markets. Six different types of Utah snow skiers, namely, half day, local, multiday, college and K-12 students, and season ticket holders, are analyzed in the first paper to determine their demand response to changes in prices, income, weather, transportation costs, and particular days. A…

  15. Quality and availability of organic foods by Slovak consumers

    Directory of Open Access Journals (Sweden)

    Martina Fikselová

    2013-11-01

    Full Text Available The increasing consumer demand for organic products caused that the organic food market has expanded in all continents of the world. Organic foods represent a specific segment of the food market. Currently land area farmed organically in Slovakia represents 9% of the total agricultural land. In this work we identified organic foods purchase by Slovak consumers, the availability, reasons of purchase and quality assortment of organic foods at the Slovak market. Questionnaire survey involved 271 respondents. The Hierarchical multiple factor analysis was used for the segregation and classification of consumers into representative groups. The group of respondents was based on algorithms divided into three groups. In the first group of respondents, prevalent are responses that assortment is not sufficient and no answer, in the second group think that organic food assortment is not sufficient, and in the third group of respondents also dominates opinion that is not sufficient. At the question of organic food quality in all three groups is prevalent opinion that it is rather high, in the first group nearly the third of respondents considered the quality of organic foods as rather low, in the second group of respondents is rate: „rather low“ response and „rather high“ almost equal. In the third group of respondents strongly dominated response that the quality of organic food is rather high. Regarding the availability of organic products at the Slovak market, 16% of respondents considered it to be sufficient, 54% of consumers considered assortment as not enough available for all. We also analyzed the reasons of buying organic food. 42% of respondents reported that the main reason for buying organic food is a concern for the environment and landscape, 33% of respondents state it is a pleasure and the opportunity to try something unusual, 11% reported confidence in the quality of organic food and 7% their health care. Environmental education in

  16. Liberalisation of the Dutch energy market

    International Nuclear Information System (INIS)

    Cace, J.; Zijlstra, G. J.

    2003-01-01

    The process of liberalisation of the Dutch energy market started in 1998 and will be completed in 2004 by opening the energy market to households and small enterprises. The fundaments of the open market are determined by the Electricity Law from 1998 and the Gas Law from 2000. The green electricity market was opened in July 2001 as a part of the environment protection package. A number of additional legal regulations, codes, procedures and agreements were developed in order to guarantee equal opportunities for all participants, create the market transparency, guarantee the continuity of supply and protect the consumer. These documents were developed by the 'Platform Versnelling Energieliberalisering', PVE (Platform for the acceleration of the liberalisation process). All relevant players from the energy market, including the major consumers, are represented in this advisory body. In the new market situation, the grid operators carry the essential responsibilities within the energy supply system. They are providing the technical security, registering the energy exchange through their grid and are generating the billing and the balance control information for suppliers and transport system operators respectively. The suppliers are the primary contact for the consumers. The complexity of the energy market liberalisation is aggravated by the difference in fundamental choices for the electricity and gas market. Electricity market is based on regulated third party access (TPA) and gas market is based on negotiated TPA. A lack of awareness of the necessity of an adequate information system appeared to be the most the most significant hurdle in establishing the open energy market. (author)

  17. PENGARUH GREEN MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK UNILEVER (STUDI KASUS MASYARAKAT KOTA BANDUNG)

    OpenAIRE

    Khaya Widelia; Rennyta Yusiana; Arry Widodo

    2016-01-01

    Abstract - The tendency of current consumption patterns began to shift in environmentally friendly products. This can be seen from the development of Green Marketing in Indonesia, especially in Bandung. Shifting patterns of life has become the people's choice to meet the needs of a healthy life. Currently the company uses Corporate Social Responsibility strategy to encourage consumers and employees in real action. This research uses descriptive research design and verification with the calcul...

  18. Consumer Fetish

    DEFF Research Database (Denmark)

    Arnould, Eric; Cayla, Julien

    2015-01-01

    in the organizational fetishization of consumers, that is, how in the process of understanding and managing markets, a quasimagical fascination with amalgams of consumer voices, images, and artefacts comes about. We offer several contributions. First, we demonstrate the pertinence of (primarily anthropological...

  19. Market survey of the state of affairs in the Dutch energy market

    International Nuclear Information System (INIS)

    2010-09-01

    The aim of this market survey: to get insight in the knowledge, perception and behavior of consumers in relation to the energy market; to offer insight in developments in aforementioned aspects; to get insight in the effectiveness of the actions of the Dutch Office of Energy Regulation. Derived purposes/functions of the research include: an own measuring instrument for the Office of Energy Regulation, which makes them less dependent on other parties for obtaining data on the energy market; enabling periodical contact with the consumer and sounding out the mood on the energy market. The target can be translated into the following research questions: To what extent are consumers informed about the energy market, or to what extent do they know how to access relevant information?; To what extent is the energy market transparent in the eyes of the consumer?; How much confidence do consumers have in the energy market?; How do people judge the service provision of the energy companies?. [nl

  20. Consumer response to a report card comparing healthcare systems.

    Science.gov (United States)

    Braun, Barbara L; Kind, Elizabeth A; Fowles, Jinnet B; Suarez, Walter G

    2002-06-01

    Report cards to date have focused on quality of care in health plans rather than within healthcare delivery systems. The purpose of this study was to evaluate consumer response to the first healthcare system-level report card. Qualitative assessment of consumer response. We conducted 5 focus groups of community members to evaluate consumer response to the report card; 2 included community club members, 3 included community-dwelling retired persons. Discussions were audiotaped and transcribed; comments were categorized by topic area from the script, and common themes identified. Focus group participants, in general, were unaware of the current emphasis on medical quality improvement initiatives. However, they believed that the opinion that the descriptive clinic information and patient survey data contained in the report card would be most useful mainly for choosing a healthcare system if they were dissatisfied with current medical care, if their healthcare options changed, or if they were in poor health. Personal experience was considered a more trustworthy measure of healthcare quality than were patient survey results. Trustworthiness was perceived to be higher if the report card sponsor was not affiliated with the healthcare systems being evaluated. Participants also believed care system administrators should use the data to enact positive clinic-level and physician-level changes. Healthcare consumers appreciated the attention to patient experiences and supported healthcare quality improvement initiatives. Report cards were considered important for choosing a healthcare system in certain circumstances and for guiding quality improvement efforts at all levels.