Long-term development of the Swedish market of energy wood

Energy Technology Data Exchange (ETDEWEB)

Dickens, C H

1980-03-01

The aim of the report is to elucidate the long-term development. The sort of wood for industrial purposes also seems to be best suited for the introduction in fuel supply. This might change the conditions precedent for the manufacturing - refining industry. The appraisement should thus cover the total wood market. The report considers three time spans namely the historical development, the description of the actual situation and an estimate of the future. The actual situation presents large regional differences which must be observed for times to come. The potential of the wood industry is its proximity to the European market, its character of long-term productivity, the technical qualifications and its unexploited opportunities as to the markets and the raw materials. The problems of the industry are the following: economy, the energy situation and the limited supply of raw products. The essential parts of the strategy of means are as follows - marketing, product development, the utilization of the qualities of the raw products, improvement of process techniques and the development of a market for energy wood and peat. The study presents recommendations of continued analysis of the market based upon regions of the size of administrative districts.

Foreign Financial Institution Equities: Returns From Emerging Markets And Developed Markets Differ

OpenAIRE

R. Stephen Elliott; Mark Schaub

2011-01-01

With the vicissitude of the capital markets, investors continually seek new and innovative techniques that will identify securities that outperform the market. In addition to the usual fundamental and technical analysis, the international markets may provide enhanced profit potential. Investors may purchase securities of foreign companies to gain greater diversity and new investment opportunities.

Inverse Optimization and Forecasting Techniques Applied to Decision-making in Electricity Markets

DEFF Research Database (Denmark)

Saez Gallego, Javier

patterns that the load traditionally exhibited. On the other hand, this thesis is motivated by the decision-making processes of market players. In response to these challenges, this thesis provides mathematical models for decision-making under uncertainty in electricity markets. Demand-side bidding refers......This thesis deals with the development of new mathematical models that support the decision-making processes of market players. It addresses the problems of demand-side bidding, price-responsive load forecasting and reserve determination. From a methodological point of view, we investigate a novel...... approach to model the response of aggregate price-responsive load as a constrained optimization model, whose parameters are estimated from data by using inverse optimization techniques. The problems tackled in this dissertation are motivated, on one hand, by the increasing penetration of renewable energy...

Functional Food Market Development in Serbia: Motivations and Barriers

Directory of Open Access Journals (Sweden)

Žaklina Stojanović

2013-11-01

Full Text Available The aim of this paper is to present main findings obtained from the empirical analysis of the functional food market in Serbia. The analysis is based on the in-depth interviews with relevant processors and retailers present on the market. The following set of topics are considered: (1 motivations (driving forces and barriers to offer products with nutrition and health (N&H claim and (2 perception of consumer demand toward N&H claimed products. Differences between Serbia and other Western Balkan Countries (WBC are explored by using nonparametric techniques based on the independent samples. Results support overall conclusion that this market segment in Serbia is underdeveloped and rather producer than consumer driven compared to more developed WBC markets.

Capital Market Development: A Spur to Economic Growth in Nigeria

Directory of Open Access Journals (Sweden)

Ismail O. Fasanya

2013-10-01

Full Text Available This paper examines the relationship between capital market development and Nigeria’s economic growth using data covering the range of 1981 to 2010 using a Johansen Cointegration technique to test for long run relationship among the variables under study. The empirical findings from the research work suggest that the capital market is an essential catalyst for economic growth and is on the average and beneficial to the economy. However, the high costs of raising capital and structural imbalances in the market as well as inconsistent government policies may distorts the speedy growth of the market and thus, limit its positive impact on the economy.

Development of Geo-Marketing

OpenAIRE

Tatiana Ozhereleva

2014-01-01

This article analyzes the state and development of geo-marketing. The author illustrates the multi-aspectedness of geo-marketing: applied technology and management technology. The article demonstrates that geo-marketing can be viewed as a reflection of the processes of co-evolution in society. The author brings to light the specifics of geo-marketing research and situational analysis in geo-marketing. The article describes applications of geo-marketing

Development of Geo-Marketing

Directory of Open Access Journals (Sweden)

Tatiana Ozhereleva

2014-10-01

Full Text Available This article analyzes the state and development of geo-marketing. The author illustrates the multi-aspectedness of geo-marketing: applied technology and management technology. The article demonstrates that geo-marketing can be viewed as a reflection of the processes of co-evolution in society. The author brings to light the specifics of geo-marketing research and situational analysis in geo-marketing. The article describes applications of geo-marketing

Problem Analysis: Application in Developing Marketing Strategies for Colleges.

Science.gov (United States)

Martin, John; Moore, Thomas

1991-01-01

The problem analysis technique can help colleges understand students' salient needs in a competitive market. A preliminary study demonstrates the usefulness of the approach for developing strategies aimed at maintaining student loyalty and improving word-of-mouth promotion to other prospective students. (Author/MSE)

Social marketing techniques for public health communication: a review of syphilis awareness campaigns in 8 US cities.

Science.gov (United States)

Vega, Miriam Y; Roland, Eric L

2005-10-01

To describe the social marketing approaches used to increase syphilis awareness in 8 US cities. We reviewed the typical academic approach for developing social marketing campaigns and interviewed health department staff responsible for social marketing campaigns in each city. Using social marketing techniques such as target segmentation, concept testing of materials, and formative evaluation, campaign planners throughout the 8 cities developed a variety of approaches to reach their target audiences. Preliminary results suggest 71% to 80% of men who have sex with men interviewed were aware of the campaigns, and 45% to 53% of them reported they were tested due to the campaigns. Campaigns should address the local epidemic and target audience with culturally appropriate messages.

Comparison of online marketing techniques on food and beverage companies’ websites in six countries

OpenAIRE

Bragg, Marie A.; Eby, Margaret; Arshonsky, Josh; Bragg, Alex; Ogedegbe, Gbenga

2017-01-01

Food and beverage marketing contributes to poor dietary choices among adults and children. As consumers spend more time on the Internet, food and beverage companies have increased their online marketing efforts. Studies have shown food companies’ online promotions use a variety of marketing techniques to promote mostly energy-dense, nutrient-poor products, but no studies have compared the online marketing techniques and nutritional quality of products promoted on food companies’ international...

FEATURES OF MARKETING PLANNING IN DIFFERENT MARKETING CONCEPTS AND SPHERES OF USE

OpenAIRE

Буднікевич, Ірина Михайлівна; Крупенна, Інга Анатоліївна; Черданцева, Ірина Геннадіївна

2016-01-01

Risky decisions, bold goals, aggressive competitive behaviour are justified only at systemic, not situational use of tools, methods and techniques of marketing. Indeed, marketing techniques, and especially marketing planning, provide with possibilities to develop adequate and realistic plans and programs of the development, based on researching and considering needs of target audiences. The role of marketing planning increases, obtains new content due to the influence of transformation of mar...

Operationalizing strategic marketing.

Science.gov (United States)

Chambers, S B

1989-05-01

The strategic marketing process, like any administrative practice, is far simpler to conceptualize than operationalize within an organization. It is for this reason that this chapter focused on providing practical techniques and strategies for implementing the strategic marketing process. First and foremost, the marketing effort needs to be marketed to the various publics of the organization. This chapter advocated the need to organize the marketing analysis into organizational, competitive, and market phases, and it provided examples of possible designs of the phases. The importance and techniques for exhausting secondary data sources and conducting efficient primary data collection methods were explained and illustrated. Strategies for determining marketing opportunities and threats, as well as segmenting markets, were detailed. The chapter provided techniques for developing marketing strategies, including considering the five patterns of coverage available; determining competitor's position and the marketing mix; examining the stage of the product life cycle; and employing a consumer decision model. The importance of developing explicit objectives, goals, and detailed action plans was emphasized. Finally, helpful hints for operationalizing the communication variable and evaluating marketing programs were provided.

Techniques for Analyzing the Attractiveness of International Commodity Markets Under Conditions of Economic Globalization

Directory of Open Access Journals (Sweden)

Olha Pryhara

2006-03-01

Full Text Available This article examines existing techniques and proposes its own for analyzing the attractiveness of international commodity markets in light of the globalization of world economic processes. Taking into account the supranational nature of the world economic environment when examining categories in the attractiveness of international commodity markets, the author introduces a multilevel system of indicators: market attractiveness at the mega-level – global level; market attractiveness at the macro-level national level; market attractiveness at the mezo-level – level of an individual sector. The attractiveness of international commodity markets is considered to be the degree of conformity between market environment factors and the mega-, macro- and mezo-levels of the economic interests of enterprises concerning the entry into and strategies for their activity on the international commodity markets in the short-, medium- and long-term. The author designs a stage-by-stage technique for strategically analyzing the attractiveness of international commodity markets in order to frame efficient market strategies of enterprises. Relying on the proposed techniques, she rates the integrated indicators of market accessibility and the possibility of realizing the economic interests of enterprises in target markets, bringing the index data into a matrix of «market accessibility – opportunity for realizing the economic interests of enterprises.» The analysis of a country’s position in the matrix makes it possible to frame efficient market strategies for enterprises.

How to develop Afghan Karakul marketing

OpenAIRE

Ferdaws, Nesar Ahmad

2015-01-01

This study was specifically concerned with the Afghan karakul marketing development. After carpet and fruit, Afghan karakul is one of the most important export item of Afghanistan to international market especially western market. The study attempted to investigate, explore and analyze the current marketing of Afghan karakul and the significance of its marketing development. The objective of the study was to find ways in order to develop Afghan karakul marketing Qualitative research meth...

Marketing techniques in television advertisements of food and drinks directed at children in Spain, 2012.

Science.gov (United States)

León-Flández, Karimen; Royo-Bordonada, Miguel Ángel; Moya-Geromini, María Ángeles; Bosqued-Estefanía, María José; López-Jurado, Lázaro; Damián, Javier

2018-07-01

To analyse marketing techniques used in television advertisements of food and drinks (AFDs) directed to children, and their nutritional quality. This is a cross-sectional study of television AFDs directed to children in Spain over 7 days in 2012. Primary appeal, persuasive and nutritional marketing techniques, and links to Internet were registered. The foods were classified according to their nutritional quality using an international codification system and the UK nutrient profile model. Frequency of AFDs using marketing techniques and percentages for unhealthy products were calculated. Taste and fun were the main primary appeals used. Persuasive and nutritional marketing techniques and links to Internet were used in 61%, 68.5% and 65.2% of AFDs, respectively. These techniques were more common during weekdays, enhanced protection time slots and on channels with particular appeal to children. More than two-thirds of AFDs using these techniques were for unhealthy products, reaching 96.2% of AFDs with premium offers and gifts. There is an extensive use of marketing techniques in television AFDs directed to children in Spain. Most products advertised were unhealthy, so stronger governmental regulations are required.

Nutrition labelling, marketing techniques, nutrition claims and health claims on chip and biscuit packages from sixteen countries.

Science.gov (United States)

Mayhew, Alexandra J; Lock, Karen; Kelishadi, Roya; Swaminathan, Sumathi; Marcilio, Claudia S; Iqbal, Romaina; Dehghan, Mahshid; Yusuf, Salim; Chow, Clara K

2016-04-01

Food packages were objectively assessed to explore differences in nutrition labelling, selected promotional marketing techniques and health and nutrition claims between countries, in comparison to national regulations. Cross-sectional. Chip and sweet biscuit packages were collected from sixteen countries at different levels of economic development in the EPOCH (Environmental Profile of a Community's Health) study between 2008 and 2010. Seven hundred and thirty-seven food packages were systematically evaluated for nutrition labelling, selected promotional marketing techniques relevant to nutrition and health, and health and nutrition claims. We compared pack labelling in countries with labelling regulations, with voluntary regulations and no regulations. Overall 86 % of the packages had nutrition labels, 30 % had health or nutrition claims and 87 % displayed selected marketing techniques. On average, each package displayed two marketing techniques and one health or nutrition claim. In countries with mandatory nutrition labelling a greater proportion of packages displayed nutrition labels, had more of the seven required nutrients present, more total nutrients listed and higher readability compared with those with voluntary or no regulations. Countries with no health or nutrition claim regulations had fewer claims per package compared with countries with regulations. Nutrition label regulations were associated with increased prevalence and quality of nutrition labels. Health and nutrition claim regulations were unexpectedly associated with increased use of claims, suggesting that current regulations may not have the desired effect of protecting consumers. Of concern, lack of regulation was associated with increased promotional marketing techniques directed at children and misleadingly promoting broad concepts of health.

Causality tests between stock market development and economic growth in West African Monetary Union

Directory of Open Access Journals (Sweden)

Maman Tachiwou ABOUDOU

2009-12-01

Full Text Available This paper examines the causal relationship between stock market development and economic growth for the West African Monetary Union economy over the last decade or so. By applying the techniques of unit–root tests and the long–run Granger noncausality test proposed by Toda and Yamamoto (1995, the causal relationships between the real GDP growth rate and two stock market development proxies are tested. The results are in line with the supply leading hypothesis in the sense that there is strong causal flow from the stock market development to economic growth. A unidirectional causal relationship is also observed between real market capitalization ratio and economic growth.

Cointegration and Causality Analysis on Developed Asian Markets for Risk Management and Portfolio Selection

Directory of Open Access Journals (Sweden)

Aldrin Herwany

2008-09-01

This study assesses the cointegration and causal relations among seven developed Asian markets, i.e., Tokyo, Hong Kong, Korea, Taiwan, Shanghai, Singapore, and Kuala Lumpur stock exchanges, using more frequent time series data. It employs the recently developed techniques for investigating unit roots, cointegration, time-varying volatility, and causality in variance. For estimating portfolio market risk, this study employs Value-at-Risk with delta normal approach. The results would recommend whether fund managers are able to diversify their portfolio in these developed stock markets either in long run or in short run.

Marketing Sustainable Retail Development

Directory of Open Access Journals (Sweden)

Dragan Ilić

2013-06-01

Full Text Available One of the primary benefits of sustainable retail over the long run has to be the marketing gain from having something other competitors do not: lower operating costs, a more socially responsible public profile, ease of gaining planning approval for new projects, better access to certain investment pools, higher rents (in the case of developers, ease of recruiting and retaining key people. Each of these benefits needs marketing and public relations support; each benefits from a clear and consistent corporate message that promotes sustainable retail. To date, there are very few retailers or developers who have championed sustainability long enough, consistently enough and with enough actual demonstration of changes in standard operations to gain the benefits of green marketing, but the very paucity of examples serves to underscore the point: the green marketing space is wide open for large retailers and developers. What would be the marketing steps that a company could take to benefit from its “sustainability focus?” The key to any marketing program is to differentiate a company’s actions from those of competitors and to do it along lines that its various stakeholders care about. This practice of differentiation is often expressed as “finding a difference that makes a difference, to someone who makes difference to you.” For retail developers, the first differentiator should be to attract more and better tenants to all of their centers, tenants who value lower operating costs and the developer’s program of sustainable development and corporate social responsibility.

Review of Vegetable Market Development in China

Institute of Scientific and Technical Information of China (English)

Chaoping; LUO; Yuandong; NI; Qiong; ZHAI

2013-01-01

This paper has reviewed vegetable market development from vegetable circulation system, the develop history of the liberalize vegetable market and the growth of the vegetable wholesale market in China. From the development of vegetables market in China and its characteristics: the development of vegetable market in China is related to vegetable market system, the change of institution, some technology development and infrastructure. this paper has put forward some related measures to perfect the vegetable market and improve the vegetable circulation efficiency in China.

An exploration of the applicability of situational segmentation in the health care market: development of a situational taxonomy.

Science.gov (United States)

Gehrt, K C; Pinto, M B

1990-01-01

Competition in the health care market has intensified in recent years. Health care providers are increasingly adopting innovative marketing techniques to secure their positions in the marketplace. This paper examines an innovative marketing technique, situational segmentation, and assesses its applicability to the health care market. Situational segmentation has proven useful in many consumer goods markets but has received little attention in the context of health care marketing. A two-stage research process is used to develop a taxonomy of situational factors pertinent to health care choice. In stage one, focus group interviews are used to gather information which is instrumental to questionnaire development. In stage two, the responses of 151 subjects to a 51 item questionnaire are factor analyzed. The results demonstrate that situational segmentation is a viable strategy in the health care market.

How Stock Markets Development Affect Endogenous Growth Theory

Directory of Open Access Journals (Sweden)

Najeb Masoud

2013-10-01

Full Text Available This paper can bedescribed as a significant exploratory study that will provide a significantcontribution to knowledge to consider crucial issues which need to be barriersto understanding or a temptation/ requirement to judge some practices as‘better’ than others for stock market development effective approach andimplement successful stock market performance and economic growth. Recentanalysis of the link between financial development and growth, gained frominsights acquired as a result of using the technique of endogenous growthmodels, has illustrated that growth without exogenous technical progress andthat growth rates could be related to technology, income distribution andinstitutional arrangements. This provides the theoretical background thatempirical studies have lacked; illustrating that financial intermediationaffects the level of economic growth. Resulting models have provided newimpetus to empirical research of the effects of financial development. Thebirth of the new endogenous growth theory has facilitated the development ofimproved growth models where the long-term rate could be affected by a numberof elements. These included technology, education and health policies in theprocess of economic development, capital accumulation, government policies andinstitutional activities in the role of financial development in economicgrowth.

PRINTING TECHNIQUES: RECENT DEVELOPMENTS IN PHARMACEUTICAL TECHNOLOGY.

Science.gov (United States)

Jamroz, Witold; Kurek, Mateusz; Lyszczarz, Ewelina; Brniak, Witold; Jachowicz, Renata

2017-05-01

In the last few years there has been a huge progress in a development of printing techniques and their application in pharmaceutical sciences and particularly in the pharmaceutical technology. The variety of printing methods makes it necessary to systemize them, explain the principles of operation, and specify the possibilities of their use in pharmaceutical technology. This paper aims to review the printing techniques used in a drug development process. The growing interest in 2D and 3D printing methods results in continuously increasing number of scientific papers. Introduction of the first printed drug Spritam@ to the market seems to be a milestone of the 3D printing development. Thus, a particular aim of this review is to show the latest achievements of the researchers in the field of the printing medicines.

Child-oriented marketing techniques in snack food packages in Guatemala.

Science.gov (United States)

Chacon, Violeta; Letona, Paola; Barnoya, Joaquin

2013-10-18

Childhood overweight in Guatemala is now becoming a public health concern. Child-oriented marketing contributes to increase children's food preference, purchase and consumption. This study sought to assess the availability of child-oriented snack foods sold in school kiosks and convenience stores near public schools in Guatemala, to identify the marketing techniques used in child-oriented snack food packages and to classify the snacks as "healthy" or "less-healthy". We purchased all child-oriented snacks found in stores inside and within 200 square meters from four schools in an urban community. Snacks were classified as child-oriented if the package had any promotional characters, premium offers, children's television/movie tie-ins, sports references, or the word "child". We used a checklist to assess child-oriented references and price. Snacks were classified as "healthy" or "less-healthy" according to the UK standards for the Nutritional Profiling Model. We analyzed 106 packages found in 55 stores. The most commonly used technique was promotional characters (92.5%) of which 32.7% were brand-specific characters. Premium offers were found in 34% of packages and were mostly collectibles (50%). Most marketing techniques were located on the front and covered nearly 25% of the package surface. Median (interquartile range) price was US$ 0.19 (0.25). Nutrition labels were found in 91 (86%) packages and 41% had a nutrition related health claim. Most snacks (97.1%) were classified as "less-healthy". In Guatemala, the food industry targets children through several marketing techniques promoting inexpensive and unhealthy snacks in the school environment. Evidence-based policies restricting the use of promotional characters in unhealthy snack food packages need to be explored as a contributing strategy to control the obesity epidemic.

Child-oriented marketing techniques in snack food packages in Guatemala

Science.gov (United States)

2013-01-01

Background Childhood overweight in Guatemala is now becoming a public health concern. Child-oriented marketing contributes to increase children’s food preference, purchase and consumption. This study sought to assess the availability of child-oriented snack foods sold in school kiosks and convenience stores near public schools in Guatemala, to identify the marketing techniques used in child-oriented snack food packages and to classify the snacks as “healthy” or “less-healthy”. Methods We purchased all child-oriented snacks found in stores inside and within 200 square meters from four schools in an urban community. Snacks were classified as child-oriented if the package had any promotional characters, premium offers, children′s television/movie tie-ins, sports references, or the word “child”. We used a checklist to assess child-oriented references and price. Snacks were classified as “healthy” or “less-healthy” according to the UK standards for the Nutritional Profiling Model. Results We analyzed 106 packages found in 55 stores. The most commonly used technique was promotional characters (92.5%) of which 32.7% were brand-specific characters. Premium offers were found in 34% of packages and were mostly collectibles (50%). Most marketing techniques were located on the front and covered nearly 25% of the package surface. Median (interquartile range) price was US$ 0.19 (0.25). Nutrition labels were found in 91 (86%) packages and 41% had a nutrition related health claim. Most snacks (97.1%) were classified as “less-healthy”. Conclusion In Guatemala, the food industry targets children through several marketing techniques promoting inexpensive and unhealthy snacks in the school environment. Evidence-based policies restricting the use of promotional characters in unhealthy snack food packages need to be explored as a contributing strategy to control the obesity epidemic. PMID:24139325

Marketing Techniques for School Districts.

Science.gov (United States)

Lane, John J., Ed.

Development of marketing plans can assist not only public school districts in meeting recent competition but will also improve educational processes, increase revenue, and restore confidence in schools. This collection of articles describes a new role for school administrators--particulary for business managers: administrators as "entrepreneurs."…

Marketing moxie for librarians fresh ideas, proven techniques, and innovative approaches

CERN Document Server

Watson-Lakamp, Paula

2015-01-01

Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues throug

Ultra-processed family foods in Australia: nutrition claims, health claims and marketing techniques.

Science.gov (United States)

Pulker, Claire Elizabeth; Scott, Jane Anne; Pollard, Christina Mary

2018-01-01

To objectively evaluate voluntary nutrition and health claims and marketing techniques present on packaging of high-market-share ultra-processed foods (UPF) in Australia for their potential impact on public health. Cross-sectional. Packaging information from five high-market-share food manufacturers and one retailer were obtained from supermarket and manufacturers' websites. Ingredients lists for 215 UPF were examined for presence of added sugar. Packaging information was categorised using a taxonomy of nutrition and health information which included nutrition and health claims and five common food marketing techniques. Compliance of statements and claims with the Australia New Zealand Food Standards Code and with Health Star Ratings (HSR) were assessed for all products. Almost all UPF (95 %) contained added sugars described in thirty-four different ways; 55 % of UPF displayed a HSR; 56 % had nutrition claims (18 % were compliant with regulations); 25 % had health claims (79 % were compliant); and 97 % employed common food marketing techniques. Packaging of 47 % of UPF was designed to appeal to children. UPF carried a mean of 1·5 health and nutrition claims (range 0-10) and 2·6 marketing techniques (range 0-5), and 45 % had HSR≤3·0/5·0. Most UPF packaging featured nutrition and health statements or claims despite the high prevalence of added sugars and moderate HSR. The degree of inappropriate or inaccurate statements and claims present is concerning, particularly on packaging designed to appeal to children. Public policies to assist parents to select healthy family foods should address the quality and accuracy of information provided on UPF packaging.

Comparison of online marketing techniques on food and beverage companies' websites in six countries.

Science.gov (United States)

Bragg, Marie A; Eby, Margaret; Arshonsky, Josh; Bragg, Alex; Ogedegbe, Gbenga

2017-10-26

Food and beverage marketing contributes to poor dietary choices among adults and children. As consumers spend more time on the Internet, food and beverage companies have increased their online marketing efforts. Studies have shown food companies' online promotions use a variety of marketing techniques to promote mostly energy-dense, nutrient-poor products, but no studies have compared the online marketing techniques and nutritional quality of products promoted on food companies' international websites. For this descriptive study, we developed a qualitative codebook to catalogue the marketing themes used on 18 international corporate websites associated with the world's three largest fast food and beverage companies (i.e. Coca-Cola, McDonald's, Kentucky Fried Chicken). Nutritional quality of foods featured on those websites was evaluated based on quantitative Nutrient Profile Index scores and food category (e.g. fried, fresh). Beverages were sorted into categories based on added sugar content. We report descriptive statistics to compare the marketing techniques and nutritional quality of products featured on the company websites for the food and beverage company websites in two high-income countries (HICs), Germany and the United States, two upper-middle-income countries (UMICs), China and Mexico, and two lower-middle-income countries (LMICs), India and the Philippines. Of the 406 screenshots captured from company websites, 67·8% depicted a food or beverage product. HICs' websites promoted diet food or beverage products/healthier alternatives (e.g. baked chicken sandwich) significantly more often on their pages (25%), compared to LMICs (14·5%). Coca-Cola featured diet products significantly more frequently on HIC websites compared to LMIC websites. Charities were featured more often on webpages in LMICs (15·4%) compared to UMICs (2·6%) and HICs (2·3%). This study demonstrates that companies showcase healthier products in wealthier countries and advertise

Market development in the natural gas market

International Nuclear Information System (INIS)

Kuenneke, R.W.; Arentsen, M.J.; Manders, A.M.P.; Plettenburg, L.A.

1998-01-01

Options for the liberalization of the Dutch natural gas market have been investigated. Three models are compared and assessed for the impacts on the economic performance, the national interests and the so-called public tasks. The results of the report can be used to base the proposals for a new Natural Gas Act, which is expected to be sent to the Dutch parliament in the spring of 1999. The three liberalization models are specified according to the different phases in the industrial column of natural gas. Except for transport (limited possibilities) and distribution (monopolistic character and thus not suitable for market development), market development is possible in all the phases of the column. The models are the cooperation model (equal position for the natural gas trade company Gasunie and the natural gas distribution companies, and management of the natural gas infrastructure and the Dutch gas reserves by means of mutual tuning, cooperation and coordination), the EZ-model (price mechanism for the tariffs for natural gas, and access to the natural gas network through negotiated third party access (TPA) with indicative prices and conditions), and the market model (optimal use of market development options to stimulate the economic performance, introduction of price mechanism options, access through regulated TPA with tariffs, based on long-term marginal costs, role of the government limited to a favorable policy with respect to access to the network, competition and security of the interests which arise from the exploitation of the Dutch natural gas fields). 26 refs

Stock Market Development and Economic Growth: Evidences from Asia-4 Countries

OpenAIRE

Azam, Muhammad; Haseeb, Muhammad; Samsi, Aznita binti; Raji, Jimoh Olajide

2016-01-01

The main purpose of this study is to examine the role of stock markets in economic growth for four Asian countries namely Bangladesh, India, China and Singapore. Annual time series cross country data over the period 1991 to 2012 and Autoregressive Distributed Lag (ARDL) bound testing approaches an analytical technique are used. Our results suggest that there is long-term cointegration among economic growth, Foreign Direct Investment (FDI), stock market development and inflation. The long-ter...

CATEGORICAL IMAGE COMPONENTS IN THE FORMING SYSTEM OF A MARKETING TECHNIQUES MANAGER’S IMAGE CULTURE

Directory of Open Access Journals (Sweden)

Anna Borisovna Cherednyakova

2015-08-01

Full Text Available Based on the understanding of the image culture formation of managers of marketing techniques, as a representative of the social and communication interaction of public structures, categorical apparatus of image culture with an emphasis on the etymology of the image, as an integral component of image culture was analyzed. Categorical components of the image are presented from the standpoint of image culture, as personal new formation, an integral part of the professional activity of the marketing techniques manager: object-communicative categorical component, subject-activity categorical component of image, personality-oriented categorical component, value-acmeological categorical component of image.The aim is to identify and justify the image categorical components as a component of image culture of the marketing techniques manager.Method and methodology of work – a general scientific research approach reflecting scientific apparatus of research.Results. Categorical components of the image, as an image culture component of manager of marketing techniques were defined.Practical implication of the results. The theoretical part of «Imageology» course, special course «Image culture of manager of marketing techniques», the theoretical and methodological study and the formation of image culture.

Distributed energy generation techniques and the competitive fringe effect in electricity markets

NARCIS (Netherlands)

Mulder, Machiel; Petrikaite, Vaiva; Scholtens, Bert

2015-01-01

We analyse the impact of two different generation techniques used by fringe suppliers on the intensity of competition in the electricity wholesale market. For that purpose, we derive a Cournot model of this market taking into account long-term contracts, international trade and fringe suppliers

MARKETING AND LOGISTICS INFRASTRUCTURE DEVELOPMENT OF THE TRANSPORT SERVICES MARKET

OpenAIRE

Kopytko, V. I.

2009-01-01

Taking into account the modern trends of world economy development, the opportunities of increasing the competitiveness of the Ukrainian transport system on the base of marketing-logistical providing the development of infrastructure of transport services market are presented. The analysis of marketing-logistical approaches of estimation of the efficiency of operation of transport infrastructure objects is performed. The condition of theoretical and practical aspects of the transport services...

MARKETING AND LOGISTICS INFRASTRUCTURE DEVELOPMENT OF THE TRANSPORT SERVICES MARKET

Directory of Open Access Journals (Sweden)

V. I. Kopytko

2009-02-01

Full Text Available Taking into account the modern trends of world economy development, the opportunities of increasing the competitiveness of the Ukrainian transport system on the base of marketing-logistical providing the development of infrastructure of transport services market are presented. The analysis of marketing-logistical approaches of estimation of the efficiency of operation of transport infrastructure objects is performed. The condition of theoretical and practical aspects of the transport services market is elucidated, the examples of logistical concepts are given, considering the work experience of transport enterprises, the ways of formation of regional transport-logistical associations are offered.

Strategy development marketing commercial enterprise

OpenAIRE

Shatalov D. S.; Hamidova O. M.

2016-01-01

in the scientific article the necessity of development and implementation of marketing strategies in the activity of any commercial enterprise, we give a meaningful description of the concept of «marketing strategy» and develop requirements for the selection strategy of trade enterprise.

Global PV Market Development

International Nuclear Information System (INIS)

Schmidt, F.

2009-01-01

The dawn of 2009 saw several events which caused major turbulence in the global photovoltaic industry. In 2008 the Spanish PV market grew beyond all expectations and even outranked Germany as the world's number one market. However, the promotion scheme was modified and a market cap was introduced in 2009, cutting back the maximum capacity to be installed to about the level of 2007. In addition, the industry is facing an oversupply of PV modules and a harsh recession which is significantly affecting the traditionally strong PV markets. International photovoltaic companies are challenged by a changing market situation: all of a sudden, competition has increased significantly, pushing the customer to the fore. As a result, a consolidation process is expected within the PV industry worldwide. However, the story is not all negative. In the U.S., the election of Barack Obama may be seen as the starting signal for a massive expansion in PV, likely to bring the country to first place globally within the next five years. Furthermore, different markets and market segments are being opened up - especially in Europe - thanks to the gradual arrival of generation parity and new PV support mechanisms. EuPD Research has observed and studied international PV markets since its foundation. The information included in the presentation is based on a wide range of quantitative and qualitative studies that EuPD Research has conducted in the key markets since 2002. Florian Schmidt, EuPD Research's Head of Product Management, will give an overview of the global PV market and how it is developing in this crucial year 2009. Aspects such as technology development, production capacities and the demand side will be included, with a special emphasis on the European PV markets. So far Chinese PV companies have often benefited from the booming PV markets in Europe, above all Germany and Spain. Due to the lack of domestic market, the Chinese industry strongly depends on the export and is

Decision Support Systems as the Bridge between Marketing Models and Marketing Practice

OpenAIRE

Wierenga, Berend

2008-01-01

textabstractThe field of marketing decision models emerged about fifty years ago. In the beginning, optimization techniques from the field of Operations Research (OR) were dominant, but soon, the modeling of marketing phenomena and marketing problems became interesting in itself, irrespective of whether they could be solved with a known OR technique. The field of marketing models developed its own identity and became an important academic field (Wierenga 2008b). Somewhat later the term "marke...

Privatization and Financial Market Development: Theoretical Issues

OpenAIRE

Gabriella Chiesa; Giovanna Nicodano

2003-01-01

Stock market capitalization in developed countries grew while massive privatization plans were in progress. It is however possible that stock market development would have occurred anyway. Below we identify features that are specific to share-issue privatizations (SIPs) and should a priori impact on market liquidity and market size. A positive correlation between such features and market development in a cross section of countries would support the claim that certain types of SIPs contribute ...

MARKETING STRATEGY DEVELOPMENT FOR A COMPANIES PROVIDING SPECIAL EQUIPMENT SERVICES IN NOVOSIBIRSK REGION

Directory of Open Access Journals (Sweden)

Isaeva N. A.

2014-12-01

Full Text Available In Russia some companies didn’t have a marketing strategy yet, but marketing is very important part of company management. In the case of the absence of the marketing strategy, a director risks to fill the storage by goods with no demand, or to try to do some useless services, to encounter with unknown competing goods, or to reduce some successful operations. In the article was developed methodic techniques and economic-mathematical models for creating the marketing strategy for companies providing special equipment service in Novosibirsk region. Using the proposed models and methods was created marketing strategy for «TC Athena» with regard to the sphere of activity of the company.

A hybrid PSO technique for procuring VAR ancillary service in the deregulated electricity markets

Energy Technology Data Exchange (ETDEWEB)

El-Araby, E.E. [Department of Electrical Engineering, Suez Canal University (Egypt); Yorino, Naoto [Department of Artificial Complex Systems Engineering, Hiroshima University (Japan)

2010-07-15

This paper develops a new market-based technique for acquiring VAR ancillary service in the electricity market. The main objective of the developed market is to enable transmission operator ''TO'' to procure VAR service in a long term contract from the critical VAR providers that satisfy minimum VAR service payment while maintaining system security. Reactive power control problem for voltage stability is introduced into the VAR market problem in an explicit manner for normal and emergency states. An integration of particle swarm optimization ''PSO'' is presented with successive linear programming ''SLP'' for dealing with the VAR ancillary service problem. The problem is formulated as a large-scale nonlinear constrained optimization problem with a non-differentiable objective function representing VAR payment and operational costs. This type of problem is hard to be treated straightforwardly by the classical optimization methods. Therefore, we propose here a two-layer hybrid PSO/SLP approach, which is suited for carrying out the difficulties associated with non-differentiable and discontinuous objective functions. The proposed method has been examined on the standard IEEE 57 bus-system and compared with GA/SLP method to demonstrate its capability. (author)

Advanced Marketing Core Curriculum. Test Items and Assessment Techniques.

Science.gov (United States)

Smith, Clifton L.; And Others

This document contains duties and tasks, multiple-choice test items, and other assessment techniques for Missouri's advanced marketing core curriculum. The core curriculum begins with a list of 13 suggested textbook resources. Next, nine duties with their associated tasks are given. Under each task appears one or more citations to appropriate…

Marketing practitioner’s tacit knowledge acquisition using Repertory Grid Technique (RTG)

Science.gov (United States)

Azmi, Afdhal; Adriman, Ramzi

2018-05-01

The tacit knowledge of Marketing practitioner’s experts is excellent resources and priceless. It takes into account their experiential, skill, ideas, belief systems, insight and speculation into management decision-making. This expertise is an individual intuitive judgment and personal shortcuts to complete the work efficiently. Tacit knowledge of Marketing practitioner’s experts is one of best problem solutions in marketing strategy, environmental analysis, product management and partner’s relationship. This paper proposes the acquisition method of tacit knowledge from Marketing practitioner’s using Repertory Grid Technique (RGT). The RGT is a software application for tacit acquisition knowledge to provide a systematic approach to capture and acquire the constructs from an individual. The result shows the understanding of RGT could make TKE and MPE get a good result in capturing and acquiring tacit knowledge of Marketing practitioner’s experts.

Transnational Markets for Sustainable Development Governance

DEFF Research Database (Denmark)

Gallemore, Caleb; Jespersen, Kristjan

2016-01-01

, which results in selection of projects based on the presence of transnational brokers or familiar partners or as part of a strategy of spatial specialization. Conceptualizing the choices made in this matching market as an affiliation network connecting donors to sponsored projects, we utilize......Transnational sustainable development—that is, sustainable development policy initiatives involving actors in multiple countries—often involves donor sponsorship of sustainable development projects, similar to matching markets like venture capital, employment searches, or college admissions....... These transaction systems, also known as matching markets, can be seen in a variety of phenomena in transnational development governance, including private aid, public–private sustainable development projects, and transnational polycentric governance initiatives. In this paper, we utilize the matching market...

Photovoltaic marketing in developing countries

International Nuclear Information System (INIS)

Muntasser, M.A.; Bara, M.F.; Quadri, H.A.; El-Tarabelsi, R.; La-azebi, I.F.

2000-01-01

Photovoltaic (PV) insolation-harnessing is acknowledged as the most practical economic solution to meet the requirements of one hundred million people without electricity in the developing countries. Industrialised countries in particular, have been active in utilising such technologies because they can afford the current peak watt prices of US $3-15 for such systems. The market in those countries will soon be close to saturation and attention by suppliers will have to be shifted to the already established larger market in less developed countries (LDCs). PV marketing in these developing countries, i.e. ability to penetrate the potential market, is facing tremendous hurdles. This paper reviews the present status and future directions of the PV market in developing countries as well as discusses the current technical, social, financial or geopolitical barriers and constraints, which are in line with the trends in the world. The paper concludes by making a global policy package proposal, in terms of an appeal on the global community concerned with PV to propagate proposal, in terms of an appeal on the global community concerned with PV to propagate this proposal more convincingly, perhaps to emanate from an internationally recognised 'forum', like a PV conference and exhibition, with cooperation and participation of PV manufacturers, suppliers, industrialised countries, NGOs, financial institutions and developing countries. (Author)

A New Development in Online Marketing: Introducing Digital Inbound Marketing

Directory of Open Access Journals (Sweden)

Alin OPREANA

2015-08-01

Full Text Available Particularly in online settings, marketing is undergoing a transformation. Online business can no longer rely on traditional marketing tactics and campaigns to attract, retain and expand consumers because there is a transformation in how people interact with brands and companies, how they shop and buy in online and offline settings. Traditional marketing is no longer a viable option because it focuses on pushing a message out. In online business framework, a new marketing development has arisen, namely digital inbound marketing. This new marketing type is focused on attracting valuable consumers (potential, existing, or aspirational that choose to interact with a particular company that provides them with something useful. In this paper, we propose a definition for digital inbound marketing and examine the online strategies associated with this concept: brand-focused marketing communications, content marketing, social media marketing, and search engine optimization.

Acquisitions by EMNCs in Developed Markets

DEFF Research Database (Denmark)

Rabbiosi, Larissa; Elia, Stefano; Bertoni, Fabio

2012-01-01

Building on an organisational learning perspective, we argue that emerging market firms’ international experience and home-country characteristics are core sources of learning. Furthermore, we argue that these factors constitute important determinants of emerging market firms’ acquisition behaviour...... in developed countries (south-north acquisitions). We test our hypotheses on a sample of 808 south-north acquisitions. The acquisitions were undertaken in Europe, Japan and North America (Canada and the US) between 1999 and 2008 by firms from the emerging economies of Brazil, Russia, India and China....... As suggested by the internationalisation process model, our results show that emerging market firms undertake acquisitions in developed countries in an incremental fashion. Acquisition experience in developed markets increases the likelihood of exploitative expansion, while acquisition experience in developing...

Self-persuasion as marketing technique: the role of consumers’ involvement

NARCIS (Netherlands)

Bernritter, S.F.; van Ooijen, I.; Müller, B.C.N.

2017-01-01

Purpose: This paper aims to demonstrate that self-persuasion can be used as a marketing technique to increase consumers’ generosity and that the efficacy of this approach is dependent on consumers’ involvement with target behavior. Design/methodology/approach: An experimental field-study was

The development of socially responsible marketing

Directory of Open Access Journals (Sweden)

Stanković Ljiljana

2012-01-01

Full Text Available In contemporary knowledge-based economy characterized by fast and turbulent changes, the achieved competitive advantage is much more exposed to hazards in contrast to earlier periods. Companies are forced to constantly create new business opportunities in order to respond to the challenges that are generated by the impact of numerous primarily technological and market changes. However, there is a small number of companies, with arranged organization and strategy, that support the requests for the research and creation of sustainable business and marketing strategies. The global scene conditioned by the development of new markets and developing economies requires changes in marketing approaches and strategy adaptation. The realization of superior business performances in global environment is related to the acquirement and adaption to new challenges and trends. The trend that questions the business activity of many companies is the requests for responsible behavior of enterprises in the market and acceptance of ethical, moral and environmental principles. There are more and more evident requests for aligning of business and marketing decisions with the aims of socially responsible business. The development of socially responsible marketing is the imperative of economic and social success. The authors point to the role and importance of innovation in marketing approaches, the need for enhancement of socially responsible marketing with the aim of improving its business performance and successful positioning.

DEVELOPMENT PERSPECTIVES OF SECURITIES SECONDARY MARKET IN REPUBLIC OF MOLDOVA

Directory of Open Access Journals (Sweden)

Chetraru Aliona

2012-07-01

Full Text Available It’s an urgent necessity to determine the specific problems of the securities market in Republic of Moldova, in the context of policies and strategies of accession to the European and International activity standards, performance and quality, along with the implication and effects of the international financial crisis. Identification of the influence factors with negative on the secondary market will enable the formulation of recommendations, proposals, improvement and refreshing techniques for the capital market as a whole. The analysis of the secondary market indicators allowed concluding on a high degree of uncertainty and predictability of its evolution. Legislative and regulatory issues on the securities secondary market activity of professional participants, admit the interpretation duality of provisions concerned. National Commission of Financial Market activity as a mega-regulator of the financial market, although involving a increased complexity of activities concerning supervision, control and regulation of the financial (non-banking sector, do not enjoy great efficiency in terms of stabilization and promotion of the financial sector. The appearance of a stock institution as an alternative to the existing one, after 20 years of experience of the latter, theoretically opens new market opportunities, although in practical terms, at this moment of time, the market participants are reserved and undecided on the future development trend of the secondary market. The study is based on statistical data contained in annual reports of the National Financial Market Commission and published on the official website of JSC „Stock Exchange of Moldova”, analysis of legislative and regulatory provisions and international practices. The statistics cover the whole period of operation of the secondary market in Republic of Moldova, that is from 1995 to 2012, as much as the stock market segment and the counter. The research methodology

MARKETING CONCEPT - MODERN VISION FOR TOURISM DEVELOPMENT

Directory of Open Access Journals (Sweden)

Marius BOIŢĂ

2014-12-01

Full Text Available Nowadays marketing appears to be the result of long efforts of generalization and reflection of economical theory regarding marketing practice that has emerged and developed as a consequence of contemporary social and economic dynamism. Through the implementation of an effective marketing system and modern Romanian tourism, constantly improving quality performance of products or services will be provided towards achieving a performing tourism. The recent ongoing development of tourism, vast global expansion, the development of tourism in tourist reception structures by applying a suitable marketing will increase the tourism potential consumer’s satisfaction. In order to obtain a sustainable position in the tourism market and tourism companies must address complex marketing plan strategies.

Natural gas: intersection of men, techniques and markets

International Nuclear Information System (INIS)

Laupretre, J.M.; Rasmusen, H.J.

1996-01-01

The 113. gas conference has held in Paris between the 10. to 13. September 1996. Its topic was ''the natural gas: intersection of men, techniques and markets''. Jean-Michel Laupretre, chairman of the technical association of the gas industry in France (TAG), in his opening allocution and Hans Rasmusen, chairman of the international Union of gas industry, in his Union message have stressed on the actuality of such a subject. (O.M.)

Self-persuasion as marketing technique: The role of consumers' involvement

NARCIS (Netherlands)

Bernritter, S.F.; Ooijen, I. van; Müller, B.C.N.

2017-01-01

Purpose: This paper seeks to demonstrate that self-persuasion can be used as a marketing technique to increase consumers' generosity and that the efficacy of this approach is dependent on consumers' involvement with the target behavior. Design/Methodology/Approach: An experimental field-study was

Construction Marketing: Developing a Reference Framework

Directory of Open Access Journals (Sweden)

Mahmood Mokhtariani

2017-01-01

Full Text Available Successful companies are strongly committed to marketing management. However, marketing is either misunderstood or completely neglected in many construction companies, mainly due to the difficulty of applying conventional marketing in the industry, accompanied by the lack of sufficient research on the nature of marketing and tailored marketing theories and strategies for the construction. This study attempts to fill a part of this gap by examining the nature of the construction industry from the marketing viewpoint and developing a comprehensive framework. A systematic investigation into the nature via a combination of Kotler’s product classification system and Lovelock’s classification criteria reveals that construction is an “industrial, project-based, and primarily service-oriented” (IPS product with specific characteristics from the marketing perspective. Based on this nature, a reference framework for strategic marketing planning is developed through a literature review based on grounded theory and using the focus group discussion as a refinement tool. The framework indicates that construction companies are involved in and should plan for three working fields—project-based activities, relationship marketing, and marketing mix-related functions. The findings provide a fundamental basis that helps researchers and practitioners gain a true understanding of the concepts and scope of construction marketing and draw a clear and practical roadmap for future work.

Developing marketing: Case hair salon Lumo

OpenAIRE

Carp, Rebecca

2017-01-01

Services marketing is a complex combination of different marketing strategies. Marketing something intangible can be challenging because of that nature. Digital era has brought many possibilities to marketing even for small businesses with less resources such as tight marketing budget. It is a fast-changing world but the current trends in marketing are being researched in this thesis to find ideas for the commissioner. The objective of this thesis is to find development ideas for the commissi...

Electricity market price spike analysis by a hybrid data model and feature selection technique

International Nuclear Information System (INIS)

Amjady, Nima; Keynia, Farshid

2010-01-01

In a competitive electricity market, energy price forecasting is an important activity for both suppliers and consumers. For this reason, many techniques have been proposed to predict electricity market prices in the recent years. However, electricity price is a complex volatile signal owning many spikes. Most of electricity price forecast techniques focus on the normal price prediction, while price spike forecast is a different and more complex prediction process. Price spike forecasting has two main aspects: prediction of price spike occurrence and value. In this paper, a novel technique for price spike occurrence prediction is presented composed of a new hybrid data model, a novel feature selection technique and an efficient forecast engine. The hybrid data model includes both wavelet and time domain variables as well as calendar indicators, comprising a large candidate input set. The set is refined by the proposed feature selection technique evaluating both relevancy and redundancy of the candidate inputs. The forecast engine is a probabilistic neural network, which are fed by the selected candidate inputs of the feature selection technique and predict price spike occurrence. The efficiency of the whole proposed method for price spike occurrence forecasting is evaluated by means of real data from the Queensland and PJM electricity markets. (author)

7 CFR 916.45 - Marketing research and development.

Science.gov (United States)

2010-01-01

... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing research and development. 916.45 Section 916... GROWN IN CALIFORNIA Order Regulating Handling Research § 916.45 Marketing research and development. The... research, marketing research and development projects designed to assist, improve, or promote the marketing...

Markets, marketing and developing countries : where we stand and where we are heading

NARCIS (Netherlands)

Trijp, van J.C.M.; Ingenbleek, P.T.M.

2010-01-01

Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to

Analysis of market development for photovoltaics

International Nuclear Information System (INIS)

Gregory, J.A.; Bahaj, A.S.; Stainton, R.S.

1994-01-01

The acceptance of any product by the market is dependent upon a multitude of formal and informal mechanisms. These include, among others, the technical merit of the product, its presentation, its perceived image and the user feedback to the market-place. Further growth or diffusion of the product into the market-place is possible if the image and perception are positive. If the product is difficult to use, and/or lacks the information necessary for implementation and operation, it is unlikely that it will sell well. The result is a negative image and slow market growth. Today, photovoltaic (PV) systems are technically appropriate for many applications. However, apart from specific niche markets, the overall market penetration for PV is small when compared to other products of similar developmental history. This paper discusses the market development of PV applications, review some of the promoted scenarios and depicts past experiences with PV systems. In particular, it looks at the market development for PV in the telecommunications and health care sectors

Test Marketing in New Product Development

Science.gov (United States)

Klompmaker, Jay E.; And Others

1976-01-01

Discusses the role of test marketing in new product development, based on interviews with marketing executives. Attempts to clarify when a test market should be done, what its aims should be, and how it should be used. (JG)

Internet College Recruiting and Marketing: Web Promotion, Techniques and Law.

Science.gov (United States)

Mentz, George; Whiteside, Richard

2003-01-01

After using online recruiting techniques, researching Internet marketing, and consulting companies regarding search engine ranking, the authors made many observations about the evolution of the Internet as a tool for educating students and targeting enrollment for new admission. Article presents recommendations for using Internet to promote online…

Momentum: "Developing Masterful Marketing Plans."

Science.gov (United States)

Meservey, Lynne D.

1988-01-01

Describes how directors can plan and develop a written marketing plan which can increase enrollment at child care centers. Components of successful marketing plans include parent retention; program merchandising; staff and director training; sales promotions; networking; and enrichment programs/fundraising. (NH)

Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance

OpenAIRE

Naili Farida

2016-01-01

This research aim to analyze causality influence between innovations, market capability, social modal, entrepreneurs oriented into marketing performance. Organizational innovations is a basic focus on Total  Quality Management. Innovation has a role to technological development and competitive economy environment. The sample technique used is Purpusive sampling amount 58 respondent owner of Batik Small Medium Enterprise known as UKM.  Small businesses have small medium or medium can grow and ...

An International Marketing Curriculum - Development and Analysis.

Science.gov (United States)

Abboushi, Suhail; Lackman, Conway; Peace, A. Graham

1999-01-01

Describes the process of market-driven curriculum design in the development of an undergraduate International Marketing (IM) major at Duquesne University (Pennsylvania) School of Business Administration. Reports on a market study revealing profiles and IM curriculum design preferences of exporting companies. Discusses the curriculum development,…

Application of Marketing in Interest as a Factor of Development of Enterprises in Digital Economy

Directory of Open Access Journals (Sweden)

Nerimane BAJRAKTARI

2018-04-01

Full Text Available Online transactions have been characterized by steady growth in recent years. This trend has not left aside developments in organizations in Kosovo. People who buy online are faced with technological equipment that often does not perform the right way as the customer requests or expects. The intranet connects the computer systems of an enterprise or organization based on the Internet technique especially in the TCP / IP protocol. Digital Marketing is a term for the marketing of targeted, measurable and interactive products and services using digital technology to reach and convert "leads" to customers. The main objective is to promote brands, build preference, and increase sales through various digital techniques. It is embodied by a wide selection of service, product and brand marketing tactics, which, as a core promotion medium, largely use the Internet. Digital marketing activities are: search engine optimization (SEO, search engine marketing (SEM, content marketing, influencing marketing and e-commerce, social media marketing, e-mail marketing, display advertising, books electronics, video games and any other form of digital media. According to the Digital Marketing Institute, the Digital Marketing Institute, digital marketing is the use of digital channels to promote or sell products or services to consumers or businesses. The Digital Economy is the highest level of use of computers in a national economy. The higher the rate of use of computers in a more digitized economy and closer to the overall economic progress is that country.

Developing a strategic marketing plan for hospitals.

Science.gov (United States)

Dychtwald, K; Zitter, M

1988-09-01

The initial stages of developing a strategic marketing plan for hospitals are explored in this excerpt from the book, The Role of the Hospital in an Aging Society: A Blueprint for Action. The elderly have unique perceptual, cognitive, social, and psychological needs and preferences, and a marketing strategy for eldercare services must reflect these factors, as well as the financial role of third-party payers and the decision-making influence of families and physicians. Among the elements the hospital must address when developing a marketing strategy are market selection and segmentation, targeting markets with specific services, pricing, and positioning the hospital for a maximum share of the eldercare market.

What can health care marketing learn from bank marketing?

Science.gov (United States)

Mindak, W A

1988-01-01

A useful technique in assessing opportunities for international marketers is called "lead lag" analysis. It suggests that one can predict developments, such as demand patterns, in one country by looking at an analogous country. Applying such a technique to the domestic scene, what could we predict about the development and application of marketing to the health care sector if we looked at an analogous service such as banking? Many experts believe that health care is following in the footsteps of banking and point to environmental similarities such as changes in government regulation, new forms of nontraditional competition, increased concern about retail sectors, and pressures on scarce resources. Are there lessons that health care marketers can learn from bankers that might help them avoid some false starts or expensive mistakes?

INBOUND AND OUTBOUND MARKETING TECHNIQUES: A COMPARISON BETWEEN ITALIAN AND ROMANIAN PURE PLAYERS AND CLICK AND MORTAR COMPANIES

Directory of Open Access Journals (Sweden)

Elisa Rancati

2015-05-01

Full Text Available Despite the large number of blog posts and articles regarding the use of Inbound and Outbound Marketing techniques, no research articles compares the propensity of companies towards these opposite types of marketing techniques among different countries. The present study is mainly focused on literature review of Inbound vs Outbound Marketing and acknowledge the academic community, interested in Content Marketing studies, about the availability of data sets regarding the implementation of these techniques at the level of Italian and Romanian pure players and click and mortar companies, which will be explored in the near future through appropriate statistical methods within the framework of a cross-cultural research.

Market development in CEE between regulation and liberalisation

International Nuclear Information System (INIS)

Parthier, S.

2002-01-01

European energy markets are undergoing profound changes. These are characterised by privatisation, deregulation and intensified competition. The energy supply companies are tackling the task of adapting to a changing business environment which is calling for new strategies. This evolution affects also the energy markets of Central and Eastern Europe (CEE). The paper highlights the impact of this situation for the gas markets of CEE countries. It discusses three major aspects: the introduction of market prices as requirement for successful market development, strategies for gas companies to master the upcoming challenges and finally main factors influencing the development of the gas markets. Currently, different issues are coming up in CEE countries which will play a major role in the development of the gas industries of these countries. While preparing for entering the EU, CEE energy markets have to develop an appropriate regulatory framework for the time before and after the accession to the EU. This concerns especially the introduction of market prices. In order to tackle successfully the upcoming competition gas companies have to increase efficiency, particularly by increasing sales activities. Economically efficient capital investments are necessary to develop existing market potential. With the further increase of gas demand and cross-border gas trading, more gas will come from the western direction. This development will create good opportunities for successful cooperation between central and western European gas companies. Appropriate strategic investors can support market development while bringing in needed capital for the development of the infrastructure, know-how and expertise in sales and marketing activities and finally experience in facing inter fuel and gas to gas competition. (author)

Marketing mix for rural development in Romania

Directory of Open Access Journals (Sweden)

POLGÁR (DESZKE Klára-Dalma

2017-01-01

Full Text Available The sustainable development supposes a uniformly increasing of living level for the entire population of a nation. The reducing of disparities between the urban and rural regions is a purpose of the rural development policy, as a part of Community Agriculture Policy and also subject of European financing programs. A marketing approach of rural development could ensure an integrated implementation of LEADER program in Romania. This paper defines the components of marketing mix for rural development and their content for Romanian rural development marketing.

Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance

Directory of Open Access Journals (Sweden)

Naili Farida

2016-04-01

Full Text Available This research aim to analyze causality influence between innovations, market capability, social modal, entrepreneurs oriented into marketing performance. Organizational innovations is a basic focus on Total  Quality Management. Innovation has a role to technological development and competitive economy environment. The sample technique used is Purpusive sampling amount 58 respondent owner of Batik Small Medium Enterprise known as UKM.  Small businesses have small medium or medium can grow and develop so that it is able to increase its product and sustainability efforts on the creative industry. The technique analysis used is Parsial Least Square (PLS, this result shows entrepreneur orientation doesn’t influence into market capability and social modal, innovation has positive influence and significance into market capability and marketing performance. This results shows innovation has important role in advantaging market capability while influencing to increase marketing performance of Small Medium Enterprise known as UKM. Penelitian ini bertujuan untuk menganalisis pengaruh kausalitas antara inovasi, kemampuan pasar, modal sosial, pengusaha berorientasi ke kinerja pemasaran. Inovasi organisasi adalah dasar TQM. Inovasi mempunyai peran pentinga dalam pengembangan teknologi dan lingkungan yang penuh persaingan. Teknik sampel yang digunakan adalah Purposive Sampling jumlah 58 pemilik responden dari Batik Kecil Menengah dikenal sebagai UKM. UKM dapat tumbuh dan berkembang melalui industri kreatif. Teknik analisis yang digunakan adalah Parsial Least Square (PLS, hasil ini menunjukkan orientasi entrepreneur tidak mempengaruhi ke kemampuan pasar dan modal sosial, inovasi berpengaruh positif dan signifikan dalam kemampuan pasar dan kinerja pemasaran. Hal ini menyebabkan menunjukkan inovasi memiliki peran penting dalam advantaging kemampuan pasar sementara yang mempengaruhi untuk meningkatkan kinerja pemasaran Kecil Menengah dikenal sebagai UKM.

Successful Regional Pellets Market Development

International Nuclear Information System (INIS)

Oehlinger, Christine

2006-01-01

In Upper Austria, renewable energy sources (RES) provide over 30 % of the primary energy consumption (of which 14 % is biomass). That high market penetration was achieved by a clear energy strategy including an energy action plan. The O.Oe. Energiesparverband, the energy agency of Upper Austria, is responsible for the implementation of the measures included in the action plan. Establishing a new market in a short term period is possible and the Upper Austrian example of biomass market development gives a clear signal that a positive change can be brought about: oil-heating installations in new homes decreased from 36 % in 1999 to less than 1 % in the year 2005; and the share of renewable energy heating installations in new-built homes increased in the same time period from 32 % to 70 %. The ambitious goal of doubling the share of modern biomass heating systems until 2010 was defined for future market development

Developing a conceptual model for selecting and evaluating online markets

Directory of Open Access Journals (Sweden)

Sadegh Feizollahi

2013-04-01

Full Text Available There are many evidences, which emphasis on the benefits of using new technologies of information and communication in international business and many believe that E-Commerce can help satisfy customer explicit and implicit requirements. Internet shopping is a concept developed after the introduction of electronic commerce. Information technology (IT and its applications, specifically in the realm of the internet and e-mail promoted the development of e-commerce in terms of advertising, motivating and information. However, with the development of new technologies, credit and financial exchange on the internet websites were constructed so to facilitate e-commerce. The proposed study sends a total of 200 questionnaires to the target group (teachers - students - professionals - managers of commercial web sites and it manages to collect 130 questionnaires for final evaluation. Cronbach's alpha test is used for measuring reliability and to evaluate the validity of measurement instruments (questionnaires, and to assure construct validity, confirmatory factor analysis is employed. In addition, in order to analyze the research questions based on the path analysis method and to determine markets selection models, a regular technique is implemented. In the present study, after examining different aspects of e-commerce, we provide a conceptual model for selecting and evaluating online marketing in Iran. These findings provide a consistent, targeted and holistic framework for the development of the Internet market in the country.

Corruption and stock market development: A quantitative approach

Science.gov (United States)

Bolgorian, Meysam

2011-11-01

Studying the relation between corruption and economic factors and examining its consequences for economic development have attracted many economists and physicists in recent years. The purpose of this paper is to focus on the role of stock market development on corruption. Analyzing a data set of corruption and stock market development measures such as market capitalization and total value of share trading for 46 countries around the world for the period 2007-2009, we examine the dependence of the Corruption Perception Index (CPI) on stock market development. Our findings suggest that there exists a power-law dependence between corruption and stock market development. We also observe a negative relation between level of corruption and financial system improvement.

Towards a world development of LNG market

International Nuclear Information System (INIS)

Anon.

2002-01-01

The world development of the LNG trade was the theme of the second workshop of the 7. summit of natural gas industry leaders. With the increasing development of the LNG industry, a world scale natural gas market is becoming possible and should replace the present day regional markets. This article analyzes the expected economic impacts of such a market. (J.S.)

Development Strategy for Mobilecommunications Market in Chinese Rural Area

Science.gov (United States)

Zhang, Liwei; Zhang, Yanjun; Xu, Liying; Li, Daoliang

Based on full analysis of rural mobile communication market, in order to explore mobile operators in rural areas of information services for sustainable development model, this paper presents three different aspects, including rural mobile communications market demand, the rural market for mobile communications business model and development strategies for rural mobile communications market research business. It supplies some valuable references for operators to develop rural users rapidly, develop the rural market effectively and to get access to develop a broad space.

Advancement of Marketing Developing Biotechnology-Based Business

Directory of Open Access Journals (Sweden)

Vaidas Vilmantas

2014-09-01

Full Text Available The article, in a complex way, analyzes the needs of marketing improvement in developing biotechnology­based business and highlights its role in the context of modern society and globalization challenges. The article distinguishes between the existing problems of biotechnology business, the present perspectives and specific characteristics of developing the marketing of biotechnological business. The paper represents the possibility of the substantial modernization of marketing tools with regard to modelling user’s behaviour, improvement in marketing strategy for the company, the correction of the elements of the marketing complex, changes in the marketing conception inside the company, product and service differentiation and renewal, the encouragement of expansion into other markets, variations in or the expansion of the target market, alternatives to the positioning strategy for the company, an increase in competitive ability and an internal impact of marketing on the varying elements. The article has referred to the analysis of scientific literature and research on the opinions of consumers and experts in the field in the context of biotechnology­based businesses.

MODERN TRENDS OF DEVELOPMENT OF INTERNATIONAL DERIVATIVES MARKET

Directory of Open Access Journals (Sweden)

V. Shelydko

2014-09-01

Full Text Available Article is devoted to analysis of structure and peculiarities of development of the international derivatives market. The history of formation of the international derivatives market is investigated. The nature, functions and advantages of use of derivatives, and also their role in the modern international securities market are defined. Classification of financial derivatives is considered. Product lines of financial derivatives are analyzed. The regional structure of the international derivatives market and dynamics of its development are investigated. The comparative characteristic of volumes and structure of exchange and over-the-counter segments of international derivatives market are carried out. Dynamics and structure of international markets of interest-bearing derivatives and currency derivatives are analyzed. The fundamental trends of development of the modern international derivatives market are defined.

Technology development in market networks

International Nuclear Information System (INIS)

Olerup, B.

2001-01-01

Technology procurement is used as an environmental control means in Sweden to promote the manufacturing and sale of energy-efficient technologies. The public authority in charge makes use of the market mechanism in alternating co-operative and competitive elements. The fragmented market, with its standardised products for many small customers, is brought together to specify desired product developments. These demands also include other qualities besides energy efficiency. A contest is announced in which a possible future market is indicated to manufacturers. Efforts are made to enlarge the market to motivate their investment and to keep down the unit cost. Each side in the deal is thus given an incentive to act in the desired direction. (author)

The Role of Public Infrastructure in Market Development in Rural Peru

OpenAIRE

Escobal, J.A.

2005-01-01

Keywords:Peru, rural infrastructure, poverty, economic geography, rural roads, impact evaluation, non-agricultural employment.This study provides a conceptual framework toanalysethe impact of rural infrastructure investment on market development for the enhancement of income generating opportunities for the poor in ruralPeru. The study uses descriptive methods and regression analysis together with relatively new impact evaluation techniques, like propensity score matching, to understand the c...

TENDENCIES OF REGIONAL ELITE GOODS MARKET DEVELOPMENT

Directory of Open Access Journals (Sweden)

A.I. Tatarkin

2008-03-01

Full Text Available During the period of planned economy only a limited section of society with high social status had an access to elite goods in our country. At present an access to these goods is not regulated, and elite goods trade market in Russia is developing rapidly. In the article the essence of "elite good" and "regional elite goods market" concepts is defined, the classification of elite goods markets is given, also the main factors and tendencies of elite goods market development in the Ural Region is analyzed.

Advancement of Marketing Developing Biotechnology-Based Business

OpenAIRE

Vilmantas, Vaidas; Melnikas, Borisas

2014-01-01

The article, in a complex way, analyzes the needs of marketing improvement in developing biotechnology-based business and highlights its role in the context of modern society and globalization challenges. The article distinguishes between the existing problems of biotechnology business, the present perspectives and specific characteristics of developing the marketing of biotechnological business. The paper represents the possibility of the substantial modernization of marketing tools with reg...

Application of integrated data mining techniques in stock market forecasting

Directory of Open Access Journals (Sweden)

Chin-Yin Huang

2014-12-01

Full Text Available Stock market is considered too uncertain to be predictable. Many individuals have developed methodologies or models to increase the probability of making a profit in their stock investment. The overall hit rates of these methodologies and models are generally too low to be practical for real-world application. One of the major reasons is the huge fluctuation of the market. Therefore, the current research focuses in the stock forecasting area is to improve the accuracy of stock trading forecast. This paper introduces a system that addresses the particular need. The system integrates various data mining techniques and supports the decision-making for stock trades. The proposed system embeds the top-down trading theory, artificial neural network theory, technical analysis, dynamic time series theory, and Bayesian probability theory. To experimentally examine the trading return of the presented system, two examples are studied. The first uses the Taiwan Semiconductor Manufacturing Company (TSMC data-set that covers an investment horizon of 240 trading days from 16 February 2011 to 23 January 2013. Eighty four transactions were made using the proposed approach and the investment return of the portfolio was 54% with an 80.4% hit rate during a 12-month period in which the TSMC stock price increased by 25% (from $NT 78.5 to $NT 101.5. The second example examines the stock data of Evergreen Marine Corporation, an international marine shipping company. Sixty four transactions were made and the investment return of the portfolio was 128% in 12 months. Given the remarkable investment returns in trading the example TSMC and Evergreen stocks, the proposed system demonstrates promising potentials as a viable tool for stock market forecasting.

Renewable Energy Policies and Market Developments

International Nuclear Information System (INIS)

Van Dijk, A.L.; Beurskens, L.W.M.; Boots, M.G.; Kaal, M.B.T.; De Lange, T.J.; Van Sambeek, E.J.W.; Uyterlinde, M.A.

2003-03-01

Reviews and an analysis of the policy support for the stimulation of renewable electricity in the current energy market are presented, and an overview is given of the main new developments influencing the renewable energy market. The report is part of the analysis phase of the project REMAC 2000, which has led to the publication of a roadmap for the acceleration of the RE market. REMAC 2000 aims to promote a sustainable growth of the renewable energy market. For such a sustainable growth, important success factors are not only effectiveness of policy, but also security for investors, which is essential for building up a sector and developing the renewable energy market. Consistency of regulations and policies at different levels and between policy fields form a condition for security, as does the active involvement of market stakeholders. Further, the increasing role of trade within the energy and renewable energy sector leads to a priority for international coherence of policies and markets. To guarantee a sustainable growth of the renewable energy sector, a broad perspective of policy makers and planners is required- to include a long time frame, a comprehensive view of related policy fields and authorities involved, and an orientation that looks beyond national borders

MARKETING STRATEGIES FOR DEVELOPING AGROTOURISM IN JEMBER REGENCY

Directory of Open Access Journals (Sweden)

Tantri Wijayanti

2015-09-01

Full Text Available This research was aimed to identify the agrotourism potential in Jember Regency, to identify the condition of internal and external environment of Sukorambi Botanic Garden. The research used the Importance Performance Analysis (IPA method to find out the level of the visitors’ interest and satisfaction. For the internal and external analyses, the Internal Factor Evaluation (IFE method, the External Factor Evaluation (EFE method,  Strength Weakness Opportunity and Threat (SWOT and the Analytic Hierarchy Process (AHP were used to determine the strategies for marketing Sukorambi Botanic Garden. Three resource persons were used by purposive sampling technique. Thirty respondents were used for analytical level of interest by distributing questionnaires to visitors. The results of the research showed that the priorities of marketing Sukorambi Botanic Garden were 1 the strategy to maximize the concept of recreation while studying  such as crop cultivation and animal farming, 2 the strategy to increase the number of outbound games, 3 the strategy to coordinate intensively with stakeholders for improvement and sustainable development, 4 the strategy to get a loan from  a financial institution to increase capital, 5 the strategy to optimize promotion activities, (6  the strategy to improve the quality of community services through improved performance and transportation facilities, 7 the strategy to improve the quality of services through trainings for the employees to improve the company’s management system, 8 the strategy to realize facility development on the remainder of the land  accompanied by improvement of existing facilities, and 9 the strategy to optimize online promotion activities.    Keywords: Agrotourism, marketing development strategy, Sukorambi Botanic Garden, AHP, SWOT

MARKETING CONCEPT - MODERN VISION FOR TOURISM DEVELOPMENT

OpenAIRE

Marius BOIŢĂ

2014-01-01

Nowadays marketing appears to be the result of long efforts of generalization and reflection of economical theory regarding marketing practice that has emerged and developed as a consequence of contemporary social and economic dynamism. Through the implementation of an effective marketing system and modern Romanian tourism, constantly improving quality performance of products or services will be provided towards achieving a performing tourism. The recent ongoing development of touris...

Market Monitor, development of the wholesale trade market of electricity 2006. Results

International Nuclear Information System (INIS)

Vermeulen, M.; Mulder, M.; Van den Reek, W.; Thomeer, G.; De Kleijn, M.

2007-12-01

The Office of Energy Regulation carries out its legal task by means of a monitor, a practical tool to assess and analyze the wholesale market for electricity. Monitoring of the wholesale electricity market concerns continuous, accurate and structured following of developments in the market. The aim is to identify in time signals from the market that could lead to a decrease of competition and transparency. The starting point of the monitor for the wholesale electricity market is the selection of indicators which give insight in real competition, liquidity and transparency [nl

International Marketing Developing Publishing Business

Directory of Open Access Journals (Sweden)

Eugenijus Chlivickas

2015-05-01

Full Text Available Lithuanian integration in the financial Eurozone and Lithuanian publishing business development in the European Union and outside it, becomes an important problem requiring a solution. Promoting the dissemination of printed books and literacy in Lithuania and beyond, to properly introduce the achievements of Lithuania in foreign countries, it is important to ensure Lithuanian letter, educational and scientific book publishing development. The article examines the characteristics of the international marketing publishing, the world and Lithuanian state publishing houses on the basis of foreign and Lithuanian scientists theoretical insights about the instruments of international marketing opportunities, developing proposals for publishing business integration of new economic conditions.

Relationship between Major Developed Equity Markets and Major Frontier Equity Markets of World

Directory of Open Access Journals (Sweden)

Muhammad Mansoor Baig

2016-02-01

Full Text Available The core aim of this study is to compute the long run relationship between frontier equity markets Pakistan (KSE 100 Index, Argentina (MERVAL BUENOS AIRES stock Exchange, NSE.20 (Kenya, MSM 30 (MSI Oman and equity markets of developed world (OMXS30 Sweden, SMI (Switzerland, SSE Composite Index (China and STI index (Singapore by taking weekly values from stock return prices for the period 1st week of January-2000 to last week of January/2014. Descriptive statistic, Correlation, Augmented dickey fuller (ADF, Phillips Perron test, Johanson and Jelseluis test of co-integration, Granger causality test, Variance Decomposition Test and Impulse Response are used to find the relationship among frontier and developed markets. The results of this study reveal that frontier markets have no long run relationship with equity markets of developed world. Furthermore, this study is helpful for investors to enhance the returns by diversifying the unsystematic risk at given level of profit because results of this study confirm that markets are no cointegrated.

Creative market development : marketing on a shoestring

International Nuclear Information System (INIS)

McLeod, D.

2004-01-01

The initiatives that led to the development, construction and financing of Toronto's wind turbine by the Toronto Renewable Energy Co-op (TREC) were outlined in this PowerPoint presentation. The initiative for this first urban-based turbine in North America stemmed from a lack of green power in Ontario's energy market and a strong push from the public for more green power. TREC researched a variety of potential wind tower sites in Toronto and submitted a pre-feasibility report. The construction of the wind turbine involved a joint venture between WindShare and Toronto Hydro Energy Services. The basic principals behind co-operative financing were reviewed along with the challenges of marketing the project

The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands

NARCIS (Netherlands)

Verhoef, PC; Spring, PN; Hoekstra, JC; Leeflang, PSH

Although the application of segmentation and predictive modeling is an important topic in the database marketing (DBM) literature, no study has yet investigated the extent of adoption of these techniques. We present the results of a Dutch survey involving 228 database marketing companies. We find

7 CFR 922.45 - Marketing research and development.

Science.gov (United States)

2010-01-01

... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing research and development. 922.45 Section 922... GROWN IN DESIGNATED COUNTIES IN WASHINGTON Order Regulating Handling Research § 922.45 Marketing... the establishment of marketing research and development projects designed to assist, improve, or...

7 CFR 905.54 - Marketing, research and development.

Science.gov (United States)

2010-01-01

... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing, research and development. 905.54 Section... Marketing, research and development. The committee may, with the approval of the Secretary, establish, or provide for the establishment of, projects including production research, marketing research and...

Smokeless tobacco in Canada: deterring market development

OpenAIRE

Wyckham, R.

1999-01-01

DATA SOURCES—A review of the literature identified demographic, cultural, and marketing variables related to the uptake and continuation of smokeless tobacco use. Government and industry data on production, marketing, and consumption of smokeless tobacco products are presented.
METHODS—The Canadian and American markets are compared in terms of prevalence, consumption per capita, and marketing practices. Lessons to be learned from the well-orchestrated development of the American market in the...

A report on the development of China's market economy 2005

Institute of Scientific and Technical Information of China (English)

LI Xiaoxi

2006-01-01

This paper dicusses on the issue of the development of China's market economy from six aspects.(1)Basic Content and Conclusions on the development of China's market economy.(2)Further progress in building market-oriented economy in China.(3)Assessment of the degree of market economy development in China.(4)New progress in 2004 in developing market economy in China.(5)A general analysis of twelve key questions concerning market economy.(6)Resolution of the"non-market economy"issue:a win-win option.

Commercialisation and development of the solar energy market

International Nuclear Information System (INIS)

Out, P.G.; Zegers, F.T.S.; Voskens, R.G.J.H.; Venema, T.W.; Ree, B.G.C. van der; Linthorst, G.G.H.

2000-01-01

In the nineties the 'project approach' has been developed in The Netherlands to overcome prevailing market barriers for the large scale market introduction of Solar Water heaters: poor economics, low acquaintance at consumer as well as at urban planning and architect level, a supposed low quality perception, complex subsidy handling and unfavorable building codes. Within this approach solar technology is offered to customers in different market segments in packages combining: the economy of scale, quality control, high quality solar energy systems and back-up heating systems, selective marketing and publicity focussed on the target group, financial, logistic, installation and after sales services. Since 1990 the annual solar collector sales in The Netherlands have increased from 5,000 m 2 to approx. 30,000 m 2 in 1999 due to a government program in which the project approach has been developed and repeatedly executed in new housing developments, renovation projects and in campaigns focussed at individual home-owners and more recently in the market segments were large scale solar systems can be applied. The project approach effectively triggers off long term market development. This takes place by the numerous follow-up projects and knowledge transfer to organizations participating in the various projects. Other important spin off for long term market development is the establishment of national solar installation/lease companies, the development of new financing and marketing methods and new kinds of promoters like banks and NGOs. (au)

Improving Marketing's Contribution to New Product Development

NARCIS (Netherlands)

Drechsler, Wenzel; Natter, Martin; Leeflang, Peter S. H.

In many firms, the marketing department plays a minor role in new product development (NPD). However, recent research demonstrates that marketing capabilities more strongly influence firm performance than other areas such as research and development. This finding underscores the importance of

7 CFR 923.45 - Marketing research and development.

Science.gov (United States)

2010-01-01

... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing research and development. 923.45 Section 923... CHERRIES GROWN IN DESIGNATED COUNTIES IN WASHINGTON Order Regulating Handling Research § 923.45 Marketing... the establishment of marketing research and development projects designed to assist, improve, or...

Developing a Social Media and Marketing Course

Science.gov (United States)

Faulds, David J.; Mangold, W. Glynn

2014-01-01

This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the marketing education literature, the paper provides educators with a framework for developing similar courses. The course was developed using a sound instructional design model, the…

Developing markets for renewable energy technologies

International Nuclear Information System (INIS)

Charters, W.W.S.

2001-01-01

Although renewable energy resources are now being utilised more on a global scale than ever before, there is no doubt their contribution to the energy economy can still be greatly increased. Recently international support for developing these relatively new sources of energy has been driven by their benefits as assessed by reduced environmental impact, particularly reduced greenhouse gas emissions. After several decades of continuous but somewhat erratic funding for research and development of renewables, it is time to take stock of the key issues to be addressed in terms of implementation of major renewable energy programmes on a large scale worldwide. One of the first steps in this process is the identification and encouragement of reliable continuous markets both in developed and developing nations. Future energy policy and planning scenarios should take into account the factors necessary to integrate renewables in all their diverse forms into the normal energy economy of the country. Other critical factors in market development will include the mass production of high quality, reliable and reasonable cost technical products and the provision of adequate finance for demonstrating market ready and near market renewables equipment. Government agencies need to aid in the removal of legislative and institutional barriers hindering the widespread introduction of non-conventional energy sources and to encourage the implementation of government purchasing schemes. Recent moves by companies in Australia to market 'green energy' to customers should also aid in the public awareness of the ultimate potential of renewables leading to greater use in the industrial, commercial and domestic sectors. (author)

The development of marketing in the Netherlands

NARCIS (Netherlands)

B. Wierenga (Berend)

1981-01-01

textabstractThe article discusses marketing developments in the Netherlands. The author describes the evolution of marketing in the country from the traditional institutions such as wholesaling, retailing, and auctions, etc. to the nonprofit sectors. Marketing in the country has been described in

An analysis of stock market efficiency: Developed vs Islamic stock markets using MF-DFA

Science.gov (United States)

Rizvi, Syed Aun R.; Dewandaru, Ginanjar; Bacha, Obiyathulla I.; Masih, Mansur

An efficient market has been theoretically proven to be a key component for effective and efficient resource allocation in an economy. This paper incorporates econophysics with Efficient Market Hypothesis to undertake a comparative analysis of Islamic and developed countries’ markets by extending the understanding of their multifractal nature. By applying the Multifractal Detrended Fluctuation Analysis (MFDFA) we calculated the generalized Hurst exponents, multifractal scaling exponents and generalized multifractal dimensions for 22 broad market indices. The findings provide a deeper understanding of the markets in Islamic countries, where they have traces of highly efficient performance particularly in crisis periods. A key finding is the empirical evidence of the impact of the ‘stage of market development’ on the efficiency of the market. If Islamic countries aim to improve the efficiency of resource allocation, an important area to address is to focus, among others, on enhancing the stage of market development.

Foreign bond markets and financial market development: International perspectives

OpenAIRE

Batten, Jonathan A.; Hogan, Warren P.; Szilagyi, Peter G.

2009-01-01

The domestic bond markets of the Asia and Pacific region have grown considerably since the Asian financial crisis of 1997, although they remain undeveloped relative to the region's weight in the world economy. This paper proposes that in order to encourage further development of these markets, regulators should make them more accessible to foreign borrowers. To that end we offer insights into the nature and mechanics of foreign bond issuance by investigating the key characteristics of 3,132 f...

Market Analysis DeN2O. Market potential for reduction of N2O emissions at nitric acid facilities

International Nuclear Information System (INIS)

Smit, A.W.; Gent, M.M.C.; Van den Brink, R.W.

2001-05-01

ECN has developed a technique for the removal of nitrous oxide (N2O) from the tail gases of a nitric acid plant. The aim of this project was to make an assessment of the market opportunities of this technique. To this end a study was made of the relevant international regulations and agreements on the field of climate policy. The formulation of an international greenhouse gas policy and concomitant flexible mechanisms is a prerequisite for the market introduction of any N2O abatement technique. The available techniques and techniques in development for N2O abatement in the nitric acid industry are described and the strengths and weaknesses are given. Furthermore, the costs per ton CO2 equivalents removed are estimated. Direct decomposition of N2O (either in the NH3 combustion reactor or downstream the absorber) are the most cost efficient techniques. Finally, the number and sizes of nitric acid plants in Europe and the developments in the fertiliser market are described. The current difficult fertiliser market makes the nitric acid producers reluctant to invest in N2O abatement technologies

Developing International Marketing for a Geopark Packaged Tour for the Hong Kong market

OpenAIRE

Chen, Jing; Wong, Hoi Ki

2012-01-01

The development of international tourism does not only show in the increasing number of international tourists but also in the diversified and specialized destinations. The thesis commissioner is Rokua Geopark in Oulu, Finland who is cooperating with other Nordic geoparks in developing international marketing of a Nordic geopark tour for Hong Kong market. The objective of the thesis is to find out possible marketing mix operations and also the features of potential customer group for the ...

Renewable energy markets in developing countries

DEFF Research Database (Denmark)

Martinot, E.; Chaurey, A.; Lew, D.

2002-01-01

Renewable energy is shifting from the fringe to the mainstream of sustainable development. Past donor efforts achieved modest results but often were not sustained or replicated, which leads now to greater market orientation. Markets for rural household lighting with solar home systems, biogas...

Application of Marketing in Interest as a Factor of Development of Enterprises in Digital Economy

OpenAIRE

Bajraktari, Nerimane; Ahmeti, Ali

2018-01-01

Online transactions have been characterized by steady growth in recent years. This trend has not left aside developments in organizations in Kosovo. People who buy online are faced with technological equipment that often does not perform the right way as the customer requests or expects. The intranet connects the computer systems of an enterprise or organization based on the Internet technique especially in the TCP / IP protocol. Digital Marketing is a term for the marketing of targeted, meas...

A focus on the consumer: social marketing for change.

Science.gov (United States)

Lucaire, L E

1985-01-01

Social marketing is the application of commercial marketing principles to advance a social cause, issue, behavior, product, or service. Social marketing has added a framework to social efforts that heretofore lacked organization and has inspired projects that otherwise might never have been initiated. In the US, social marketing techniques have been particularly successful in the health field. Although advertising and other communications are central to social marketing, the discipline also depends upon other elements of what is termed the marketing mix: product, price, place, and promotion. Social marketing is a cyclical process involving 6 steps: analysis; planning; development, testing, and refining elements of the plan; implementation; assessment of in-market effectiveness; and feedback. In developing countries, health has similarly been the greatest beneficiary to date of applied social marketing techniques. Family planning programs and oral rehydration therapy (ORT) projects have used social marketing techniques effectively in numerous developing countries. Social marketing has been even more widely applied in the sale of contraceptives in developing countries. Contraceptive social marketing (CSM) programs are well established in Bangladesh, Sri Lanka, India, Thailand, Nepal, Colombia, El Salvador, Jamaica, Mexico, and Egypt. More recently programs have been established in Honduras, Guatemala, Barbados, St. Vincent, and St. Lucia. SOMARC (Social Marketing for Change) is a project funded by the US Agency for International Development (AID) and is working with existing CSM programs and helping to launch new CSM programs. CSM programs are successfully functioning as legitimate marketing organizations in developing countries and are using local private sector resources in the process. Program results are encouraging. Social marketing requires both experience and sensitivity to local conditions. Many developing countries now have their own marketing resources

Marketing Approach to Management of Spatial Development

Directory of Open Access Journals (Sweden)

Daniil Petrovich Frolov

2013-06-01

Full Text Available Marketing of territories is a modern mechanism of management of spatial entities› development (cities, regions, etc., which is based on the principles of regulated self-organization and cultivation of self-generating trends. In this paper territories are considered as socially responsible multistakeholder quasi-corporations that produce specific goods and promote their own brands. But it is not clear yet what marketing of territories is – the function or ideology of regional administration? How do regional marketing and branding correlate? What is «the product of the territory» and who are its› consumers? Why are instituting territorial goods so important? How do the traditional socio- economic development strategy and marketing strategy of the region relate? What is the action mechanism of the regional marketing? The article presents the author›s answers to these and other issues of theory and practice of regional marketing in the context of new methodological approaches

GREEN MARKETING TO MEET CONSUMER DEMANDS AND SUSTAINABLE DEVELOPMENT-CHALLENGES AND OPPORTUNITIES

OpenAIRE

M. D. Pradeep; Akhilesh Suresh A Kuckian

2016-01-01

Green Marketing has evolved special implications in the modern market. Green indicates purity by means of quality, fairprice and worthy in dealings. Green marketing focus to market eco-friendly products to satisfy the needs and wants of customers. It adopts innovative techniques of product modification, dynamic product processes, maintaining sustainability and diversified ways of advertising etc. The vision of Green marketing is doing business along with protecting ecological environment. Pre...

Development of a Climate Prediction Market

Science.gov (United States)

Roulston, M. S.

2017-12-01

Winton, a global investment firm, is planning to establish a prediction market for climate. This prediction market will allow participants to place bets on global climate up to several decades in the future. Winton is pursuing this endeavour as part of its philanthropy that funds scientific research and the communication of scientific ideas. The Winton Climate Prediction Market will be based in the U.K. It will be structured as an online gambling site subject to the regulation of the Gambling Commission. Unlike existing betting sites, the Climate Prediction Market will be subsidized: a central market maker will inject money into the market. This is in contrast to traditional bookmakers or betting exchanges who set odds in their favour or charge commissions to make a profit. The philosophy of a subsidized prediction market is that the party seeking information should fund the market, rather than the participants who provide the information. The initial market will allow bets to be placed on the atmospheric concentration of carbon dioxide and the global mean temperature anomaly. It will thus produce implied forecasts of carbon dioxide concentration as well as global temperatures. If the initial market is successful, additional markets could be added which target other climate variables, such as regional temperatures or sea-level rise. These markets could be sponsored by organizations that are interested in predictions of the specific climate variables. An online platform for the Climate Prediction Market has been developed and has been tested internally at Winton.

Market Dynamics and Productivity in Developing Countries ...

International Development Research Centre (IDRC) Digital Library (Canada)

25 nov. 2009 ... Market Dynamics and Productivity in Developing Countries : Economic Reforms in the Middle East and North Africa. Book cover Market Dynamics and Productivity in Developing Countries: Economic Reforms in the Middle East. Directeur(s):. Khalid Sekkat. Maison(s) d'édition: Springer, CDRI. 25 novembre ...

Marketing of library services in Europe

Directory of Open Access Journals (Sweden)

Ionel Enache

2007-01-01

Full Text Available This paper, based on a few articles written by specialists from different European countries, contains an objective analysis of the way the marketing techniques and instruments are implemented in libraries. In Europe, we can see that library marketing is present in different forms; in some countries it is more intense and in others it is less strong. We will surprisingly discover manifestations of marketing in unexpected places, in less developed countries, with few financial possibilities but opened to this domain and oriented towards the users, and in more developed but traditional countries, marketing techniques are in an incipient phase. Unfortunately, libraries are a long way ahead from this perspective.

7 CFR 930.48 - Research, market development and promotion.

Science.gov (United States)

2010-01-01

... 7 Agriculture 8 2010-01-01 2010-01-01 false Research, market development and promotion. 930.48... Order Regulating Handling Research, Market Development and Promotion § 930.48 Research, market development and promotion. The Board, with the approval of the Secretary, may establish or provide for the...

The Australian stock market development: Prospects and challenges

Directory of Open Access Journals (Sweden)

Sheilla Nyasha

2013-06-01

Full Text Available This paper highlights the origin and development of the Australian stock market. The country has three major stock exchanges, namely: the Australian Securities Exchange Group, the National Stock Exchange of Australia, and the Asia-Pacific Stock Exchange. These stock exchanges were born out of a string of stock exchanges that merged over time. Stock-market reforms have been implemented since the period of deregulation, during the 1980s; and the Exchanges responded largely positively to these reforms. As a result of the reforms, the Australian stock market has developed in terms of the number of listed companies, the market capitalisation, the total value of stocks traded, and the turnover ratio. Although the stock market in Australia has developed remarkably over the years, and was spared by the global financial crisis of the late 2000s, it still faces some challenges. These include the increased economic uncertainty overseas, the downtrend in global financial markets, and the restrained consumer confidence in Australia.

Developing effective online marketing : Case: Company X

OpenAIRE

Vanhanen, Hanna

2015-01-01

The Internet, new online services and social media have drastically changed people`s everyday life. Digitalization has refined one`s communication ways and also developed completely new marketing possibilities. Consumers and companies spend a significant amount of time online and use it to seek various information from companies and prod-ucts. Marketers have also acknowledged the online marketing potential as an effective marketing tool to reach current and potential customers. As online mark...

European gas oil markets

International Nuclear Information System (INIS)

Long, D.

1991-04-01

The developments over the past five years of the bulk markets for gas oil in Europe are examined using advanced econometric techniques to study the related issues of pricing efficiency and hedge efficiency. The study attempts to preserve the fluctuations of the actual data as these provide insights into the process of price discovery. The markets studied include the spot, forward and futures markets and looks for evidence of differentiated markets. (UK)

The development of a green certificate market

International Nuclear Information System (INIS)

Morthost, P.E.

2000-01-01

Liberalizing the electricity industry and attempting to reduce the emissions of greenhouse gases are the two dominant trends in European energy policy. The last-mentioned issue might require the contribution from renewable energy technologies, but at present most renewables cannot compete on their own with conventional technologies. Thus, it can be expected that if renewables must compete solely on market conditions alone this will slow down or even halt the development of new renewable capacity. One model in which additional payments to renewable technologies are generated is based on the development of a separate green market. In Holland, a voluntary green certificate has existed since the beginning of 1998. In Denmark a comprehensive restructuring of the legislation for the electric power industry has just been completed, including the framework for developing a separate green market for renewable electricity production. The main objectives of introducing this type of electricity market in Denmark is to secure the development of renewable energy technologies (including contributions to greenhouse gas reductions), while at the same time releasing the Government from the (by now) quite heavy burden of subsidising renewable technologies. Finally, a green market will make it possible for these renewable technologies to be partly economically compensated for the environmental benefits, which they generate compared to conventional power production. With the recent Danish legislation as starting point this paper analyzes possible ways to set up a green certificate market, treating as well some of the consequences produced when the market is actually functioning. The analysis is applicable for all renewable technologies, but special attention is given to wind power. (author)

Sustaining China's electricity market development

International Nuclear Information System (INIS)

Wu, Yang; Yu, Zichao; Ngan, H.W.; Tan, Zhongfu

2014-01-01

China's 12th Five-Year Plan addresses new challenges and sets new goals in the country's power sector. The structure of power generation development is to be optimised to properly balance coal transportation and power transmission. The controversy over the direction of grid transmission and distribution is also to be reconciled. The Plan puts forward specific requirements for energy conservation, developing clean energy, optimising the production of coal-fired electricity, rationalising the allocation of peak power, developing distributed energy and constructing a strong smart grid. It also strongly advocates renewable and other forms of clean energy resources. Considering all the above goals and requirements, it is necessary for China to adjust its blueprint for electricity market development by fine-tuning the original market-oriented reform momentum. This paper aims to design a policy framework for this and discusses how China should develop policies and strategies to meet these requirements and achieve these goals. Examples of compatible international experiences illustrate how China can secure a sustainable energy future. - Highlights: • This paper analyses the electricity market development in China. • Sustainable electricity market development strategies are identified in the paper. • A five-goal policy framework is established for sustaining China's EMD

Foundations of Constructing a Marketing Data Base; Profitable Applications of the Computer to Marketing Management.

Science.gov (United States)

Podell, Harold J.

An introduction into the foundations of constructing a marketing data base is presented for the systems and marketing executives who are familiar with basic computer technology methods. The techniques and concepts presented are now being implemented by major organizations in the development of Management Information Systems (MIS). A marketing data…

Development of food preservation and processing techniques by radiation

Energy Technology Data Exchange (ETDEWEB)

Byun, Myung Woo; Lee, Ju Woon; Kim, Dong Ho [KAERI, Taejon (Korea, Republic of); Yook, Hong Sun [Chungnam National Univ., Taejon (Korea, Republic of); Kim, Hak Soo [Sogang Univ., Seoul (Korea, Republic of); Lee, Cherl Ho; Park, Hyun Jin [Korea Univ., Seoul (Korea, Republic of); Kang, Il Jun [Hallym Univ., Chuncheon (Korea, Republic of); Kwon, Jung Ho [Kyungbook National Univ., Taegu (Korea, Republic of)

2002-05-01

To secure national food resources, development of energy-saving food processing and preservation technologies, establishment of method on improvement of national health and safety by development of alternative techniques of chemicals and foundation of the production of hygienic food and public health related products by irradiation technology were studied. Results at current stage are following; Processing techniques of low salted and fermented fish using gamma irradiation were developed and superiority of using irradiation to conventional food processing methods was established. Processing technique of value-added functional materials for the manufacture of food or public health products using RT/BT/NT combination technology was developed. The basic theories for the technology development to reduce toxic or undesirable compounds in food such as allergy or carcinogens were established. Exterminating methods of quarantine organisms in herbs/spices was established and the quality evaluation and detection conditions in quarantine treatment were set. From the studies on 'program of public understanding' based on safety of the gamma irradiated food, the information for public relation in enlargement of consumer acceptance/implementation and the peaceful use of nuclear energy were secured. Results from the research project will contribute on improvement of competency of domestic food industry and export market. The results also expect the improvement of public health by prevention of food borne diseases and enhancement of national economy and industry by increase of direct/indirect productivity.

Development of food preservation and processing techniques by radiation

International Nuclear Information System (INIS)

Byun, Myung Woo; Lee, Ju Woon; Kim, Dong Ho; Yook, Hong Sun; Kim, Hak Soo; Lee, Cherl Ho; Park, Hyun Jin; Kang, Il Jun; Kwon, Jung Ho

2002-05-01

To secure national food resources, development of energy-saving food processing and preservation technologies, establishment of method on improvement of national health and safety by development of alternative techniques of chemicals and foundation of the production of hygienic food and public health related products by irradiation technology were studied. Results at current stage are following; Processing techniques of low salted and fermented fish using gamma irradiation were developed and superiority of using irradiation to conventional food processing methods was established. Processing technique of value-added functional materials for the manufacture of food or public health products using RT/BT/NT combination technology was developed. The basic theories for the technology development to reduce toxic or undesirable compounds in food such as allergy or carcinogens were established. Exterminating methods of quarantine organisms in herbs/spices was established and the quality evaluation and detection conditions in quarantine treatment were set. From the studies on 'program of public understanding' based on safety of the gamma irradiated food, the information for public relation in enlargement of consumer acceptance/implementation and the peaceful use of nuclear energy were secured. Results from the research project will contribute on improvement of competency of domestic food industry and export market. The results also expect the improvement of public health by prevention of food borne diseases and enhancement of national economy and industry by increase of direct/indirect productivity

Renewable energy markets in developing countries

International Nuclear Information System (INIS)

Martinot, Eric; Chaurey, Akanksha; Lew, Debra; Moreira, Jose Roberto; Wamukonya, Njeri

2003-01-01

Roughly 400 million households, or 40% of the population of developing countries, do not have access to electricity. Household and community demand for lighting, TV, radio, and wireless telephony in rural areas without electricity has driven markets for solar home systems, biogas-fueled lighting, small hydro mini-grids, wind or solar hybrid mini-grids, and small wind turbines. These technologies are not strictly comparable with each other, however; the level of service that households receive varies considerably by technology and by the specific equipment size used. Regardless of size, surveys and anecdotal evidence suggest that rural households value both electric lighting and television viewing. Growing numbers of individual equipment purchases, beyond government-driven programs, point to growing market demand. As energy consumption rises with increases in population and living standards, awareness is growing about the environmental costs of energy and the need to expand access to energy in new ways. As recognition grows of the contribution renewable energy can make to development, renewable energy is shifting from the fringe to the mainstream of sustainable development. Support for renewable energy has been building among those in government, multilateral organizations, industry, and non-governmental organizations. Commercial markets for renewable energy are expanding, shifting investment patterns away from traditional government and donor sources to greater reliance on private firms and banks. In this paper we take a market orientation, providing an aggregate review of past market experience, existing applications, and results of policies and programs. (BA)

Agricultural Marketing Cooperatives in Developing Society in ...

African Journals Online (AJOL)

Agricultural Marketing Cooperatives in Developing Society in Relation to Poverty Alleviation and ... This paper illuminates the nature and inception of Agricultural Marketing Cooperatives and their ... EMAIL FULL TEXT EMAIL FULL TEXT

Integrating data mining technique and AHP in market analysis to propose new product development in real estate

Science.gov (United States)

Yunita; Galinium, M.; Lukas

2017-01-01

New product development in real estate industry is a challenging process since it is related to long term concept and high cost. A newly proposed product development should meet customer need and their preferences which appropriate with customer buying power and company value. This research use data mining for profiling customer transaction and Analytic Hierarchy Process (AHP) method for product selection in new product development. This research utilizes Weka as data mining open source software to profiling data customers. The analysis correlated product preferences and profiling demography such as city, age, gender and occupation. Demography profiles gives description buying power and product preferences. The products proposed are based on customer profiles and rank of the product by AHP method. The product with the highest score will be proposed as new product development. Case studies of this research are real estate projects in Serang, Makassar, and Balikpapan. Makassar and Balikpapan are the project that already gained success and Serang is new project which new products development will be proposed to launch. Based on profiling and product preference of customer in Balikpapan, Makassar, and prospectus of Serang markets, new products development that will be proposed are house type of 120/200 m2 with price around Rp1.300.000.000 and house type of 71/120 m2 with price around Rp800.000.000. The markets of Serang and Balikpapan have similarities in profiles as urban city so the new products development will adopt the succeed story of Balikpapan project.

Market development of organic products in Europe: conditions and role of Organic Marketing Initiatives

OpenAIRE

Schmit, Otto; Fontguyon, Guy de; Sans, Pierre

2007-01-01

The contribution presents some of the main results of a European program of investigation (titled Organic Marketing Initiatives – OMIs – and Rural Development). Firstly, consumer behavior, as well as attitudes, expectations, motives and buying barriers concerning organic food are explored. Then, authors give a brief overview of the organic market analysis of 18 European countries, based on a Delphi inquiry. Finally, the third part highlights the role of OMIs in the organic market development ...

Developing a Social Media Marketing tool

OpenAIRE

Valova, Olga

2015-01-01

The objective of the thesis is to develop a better, easier to use social media marketing tool that could be utilised in any business. By understanding and analysing how business uses social media as well as currently available social media marketing tools, design a tool with the maximum amount of features, but with a simple and intuitive User Interface. An agile software development life cycle was used throughout the creation of the tool. Qualitative analysis was used to analyse existing ...

Developing Marketing Strategy for Electronic Business by Using McCarthy's Four Marketing Mix Model and Porter’s Five Competitive Forces

Directory of Open Access Journals (Sweden)

Siamak Azadi

2012-09-01

in attracting customers for their goods and services, due to systematic scientific principles and techniques that utilize the marketing strategies say . Marketing strategies in electronic markets, it is one of the important issues in the field of new market research has been discussed. But in this very diverse field of view is presented. On the other hand, given that little research has been done in this area , So consider this strategy has increased the importance of, Entering the world of electronic commerce and the use of modern tools and technology in new areas of business, firms will be forced to employ new business strategies, to prepare for their new competitive pressures. The results show that in the domain of e-commerce, two PORTER 'S FIVE COMPETITIVE FORCES AND MCCARTHY ' S FOUR MARKETING MIX MODEL been instrumental in the formulation and development of marketing strategies. And variables  used in the model to identify and prioritize and execute marketing strategies in the field of e-commerce is essential. Keywords : marketing, strategies, e-commerce,  porter's five competitive forces ,mccarthy's four marketing mix model 

Developing power markets - Development of market place for meeting the demand - Case India, in transition from regulated to competitive structure

Energy Technology Data Exchange (ETDEWEB)

Kumar, Pranay; Sarkar, Prabhajit Kumar

2010-09-15

Power Market players of developing countries with supply deficit are exposed to a unique combination of price risk and quantity risk which is not the case with developed nations that have taken path of liberalization to open up their power markets. India has one of the largest generation capacities in the world, yet till recently the Indian Power sector was highly regulated. However, the last decade has witnessed many initiatives so as to make the sector market oriented. This paper provides opportunity for developing countries to learn from Indian experience of introducing competition in the power sector.

Developing e-marketing tools : Case company: CASTA Ltd.

OpenAIRE

Nguyen, Chi

2014-01-01

This Bachelor’s thesis topic is developing e-marketing tools for the B2C sector of CASTA Ltd. The final outcome is a set of online marketing tools guidelines that can improve business activities, especially marketing effectiveness. Based on the company’s status as a novice in online marketing field, the thesis will focus on the basic level of three specific online marketing tools, instead of covering the whole e-marketing subject. The theoretical framework first describes the concept of e...

Turkey - Corporate Bond Market Development : Priorities and Challenges

OpenAIRE

World Bank

2012-01-01

The study is in response to a request by the Capital Markets Board of Turkey to assist them in developing the corporate bond market in line with best practices globally. The objective of this study is to carry out an assessment of the status of the corporate bond market in Turkey. The study identifies key impediments and solutions to sustainable development, and it presents a roadmap to ad...

7 CFR 917.39 - Production research, market research and development.

Science.gov (United States)

2010-01-01

... establish or provide for the establishment of production research, marketing research, and development... 7 Agriculture 8 2010-01-01 2010-01-01 false Production research, market research and development...) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Fruits, Vegetables, Nuts), DEPARTMENT OF...

EARNINGS MANAGEMENT: DETERMINANT FACTORS AND STOCK PRICE IN DEVELOPING MARKET

Directory of Open Access Journals (Sweden)

Zaenal Fanani

2017-03-01

Full Text Available The aim of this study was to prove whether manager coped its earnings for the purpose ofinformative or target opportunistic. Research also investigated whether investment opportunity setinfl uenced the choice of manager to report as opportunistic to hide performance, or to report earningmore informative concerning with debt, political cost, market share, and earning. Sample of thisresearch was chosen by using purposive sampling of 350 manufacturing business listed in the JakartaStock Exchange, started from 1997 up to 2002. Structural Equation Modeling (SEM by using programof Analysis of Moment Structures (AMOS was considered as the appropriate statistical technique toexamine pattern relation of formed model. The results showed that earning management conductedby manager in Developing Market such as Indonesia represented informative earning managementwhich meant all investors had more own belief in earning reporting, but this research could notprove that company owning high investment opportunity set tended to conduct informative earningmanagement.

THEORETICAL ASPECTS OF INFORMATIONAL SERVICES REGIONAL MARKET EFFECTIVE DEVELOPMENT

Directory of Open Access Journals (Sweden)

I.N. Korabejnikov

2008-12-01

Full Text Available The peculiarities and priorities of the informational services regional market formation as a part of network model of the economic development are described in this article. The authors present the classification of the factors which have an influence on the effectiveness of the informational services regional market development. Theoretical aspects of the informational services regional market effective development are shown.

Segmentation of the Infant Food Market

OpenAIRE

Hrůzová, Daniela

2015-01-01

The theoretical part covers general market segmentation, namely the marketing importance of differences among consumers, the essence of market segmentation, its main conditions and the process of segmentation, which consists of four consecutive phases - defining the market, determining important criteria, uncovering segments and developing segment profiles. The segmentation criteria, segmentation approaches, methods and techniques for the process of market segmentation are also described in t...

Estimating WACC for Regulated Industries on Developing Financial Markets and in Times of Market Uncertainty

Directory of Open Access Journals (Sweden)

Igor Stubelj

2014-03-01

Full Text Available The paper deals with the estimation of weighted average cost of capital (WACC for regulated industries in developing financial markets from the perspective of the current financial-economic crisis. In current financial market situation some evident changes have occurred: risk-free rates in solid and developed financial markets (e. g. USA, Germany have fallen, but due to increased market volatility, the risk premiums have increased. The latter is especially evident in transition economies where the amplitude of market volatility is extremely high. In such circumstances, there is a question of how to calculate WACC properly. WACC is an important measure in financial management decisions and in our case, business regulation. We argue in the paper that the most accurate method for calculating WACC is the estimation of the long-term WACC, which takes into consideration a long-term stable yield of capital and not the current market conditions. Following this, we propose some solutions that could be used for calculating WACC for regulated industries on the developing financial markets in times of market uncertainty. As an example, we present an estimation of the capital cost for a selected Slovenian company, which operates in the regulated industry of electric distribution.

Multi-Year SSL Market Development Support Plan

Energy Technology Data Exchange (ETDEWEB)

Ledbetter, Marc R.

2012-05-01

This plan sets out a strategic, five year framework for guiding DOE's market development support activities for high-performance solid-state lighting (SSL) products for the U.S. general illumination market. The market development support activities described in this plan, which span federal fiscal years 2012 to 2016, are intended to affect the types of SSL general illumination products adopted by the market, to accelerate commercial adoption of those products, and to support appropriate application of those products to maximize energy savings. DOE has established aggressive FY16 goals for these activities, including goals for the types of products brought to market, the market adoption of those products, and the energy savings achieved through use of SSL products. These goals are for the combined effect of DOE's SSL market development support and R and D investment, as well as the leveraged activities of its partners. Goals include: (1) inducing the market introduction of SSL products achieving 140 lumens per Watt (lm/W) for warm white products, and 155 lm/W for cool white products, and (2) inducing sales of high-performance SSL products that achieve annual site electricity savings of 21 terawatt hours (0.25 quadrillion Btus primary energy) by FY16. To overcome identified market barriers and to achieve the above five year goals, DOE proposes to carry out the following strategy. DOE will implement a multi-year program to accelerate adoption of good quality, high performance SSL products that achieve significant energy savings and maintain or improve lighting quality. Relying on lessons learned from past emerging technology introductions, such as compact fluorescent lamps, and using newly developed market research, DOE will design its efforts to minimize the likelihood that the SSL market will repeat mistakes that greatly delayed market adoption of earlier emerging technology market introductions. To achieve the maximum effect per dollar invested, DOE will

DEVELOPMENT OF GRAIN MARKET IN UKRAINE

Directory of Open Access Journals (Sweden)

Aleksandr Maslak

2015-11-01

Full Text Available The subject of the research is a set of theoretical, methodological and practical fundamentals of organizational and economic functioning are integrated agricultural formations in the grain market of Ukraine. The methodological basis of research is the complex analysis of economic processes in the grain market in Ukraine and the world. During research we used such methods as method of systematization and comparison, statistic, economic, balance, constructive, target-oriented, and the methods of induction and deduction, analogy and comparison. Main aim of this article is the analysis of the situation on the grain market in Ukraine, defining the role of integrated agricultural formations in this market, improving the organizational-economic mechanism of its functioning, identifies ways of improving the competitiveness of Ukraine among world exporters of grain. Using results of the studies we examined trends grain market in Ukraine; influence of businesses in grain production; analysis of constraints to improve production efficiency of grain; defined domestic (internal needs of grain in Ukraine; assessed the status and expediency transformation infrastructure of the grain market of Ukraine; defined priority directions of development of the grain market in Ukraine. As a result of the preparation of articles, it is obtained the following conclusions: Ukraine is the world's largest producers and exporters of grain, the production of integrated agricultural units to a third of the total grain; technical condition of farm does not meet the needs of production; the domestic market is unable to provide the existing demand for grain production, contributing to export growth; Ukraine has a number of problems due to increased grain production, namely the shortage of storage capacity for the storage of grain, limited performance transshipment of grain in port elevators and imperfection and depreciation of transport systems; solving the existing problems is

MARKET ENTRY STRATEGIES TO EMERGING MARKETS: A CONCEPTUAL MODEL OF TURNKEY PROJECT DEVELOPMENT

Directory of Open Access Journals (Sweden)

Bistra Vassileva

2016-11-01

Full Text Available The main purpose of the paper is to analyse the international market entry strategies in the light of globalisation processes and to propose a conceptual model of turnkey projects as market entry mode. The specific research objectives are as follows: 1. to develop an integrated framework of the turnkey marketing process as a conceptual model; 2. to analyse BRICS countries as potential host countries for turnkey projects implementation; 3. to assess potential implications of proposed conceptual model for global market entry decisions.

The money market in Montenegro: Conditions, development and outlook

Directory of Open Access Journals (Sweden)

Vukajlović-Grba Danijela

2007-01-01

Full Text Available The money market represents a segment of financial markets wherein the objects of trading are funds with short-term maturities. The money market in Montenegro is still in its early stages of development, and is characterized by a narrow scope of trading material and by a relatively narrow variety of participants. The reasons for such slow development of the Montenegrin money market are numerous: lack of regulations, dollarization as a model of monetary and foreign exchange regime, excessive liquidity of domestic banks, insufficient liquidity in the corporate sector, limited protection of creditor rights, and minimal corporate transparency. Short-term government bonds ("T-bills"-traded exclusively on the primary market-are the only short-term securities on the Montenegrin money market. Montenegrin banks are the biggest investors in T-bills. Foreign investors withdrew from the primary T-bill market after a decrease in T-bill interest rates. For a while, many considered that inadequate solutions in the Law on Securities were the main setbacks to organizing a secondary T-bill market. However, amendments to this Law did not spark the development of a T-bill market, nor any other short-term securities market. Adequate legislation is essential for the development of the money market, but it is not a sole precondition. A decrease in banks’ liquidity (as competition from other financial institutions increases and/or deposit interest rates decline is important to induce the money market’s development. We can expect a concurrent decrease in lending interest rates only as the conditions of creditor rights protection and business operations transparency improve. Only under such conditions can we expect banks and other financial and non-financial legal entities to begin issuing short-term securities.

Financial resources for development. Capital markets in developing countries: a study on borrowing by developing countries in the emerging capital markets of the Middle East

Energy Technology Data Exchange (ETDEWEB)

Nashashibi, H S

1980-10-01

Private transfers of capital from the Organization of Petroleum Exporting Countries (OPEC) to developing countries are intended to complement private transfers from the Organization of Economic Cooperation and Development (OECD) by tapping the emerging capital markets in the Middle East. Developing countries will be able to diversify their borrowing and gain additional financing. The long-term investment of oil-producing countries will benefit and the pressures on the banking institutions to recycle funds will lessen. Middle East capital markets include international loans and international bonds. The history of the Kuwaiti dinar (KD) bond market, with its advantages for both investors and borrowers, illustrates the successful development of a capital market. Financial intermediation needs to be improved, however, if the Middle East is to become efficient enough to compete with the Euromarkets. Efficiency will require different measures and should reflect strengthening relationships among Middle East nations. (DCK)

Marketing concepts for pharmaceutical service development.

Science.gov (United States)

Grauer, D W

1981-02-01

Marketing concepts as a mechanism to help pharmacy develop, communicate, and sell future pharmaceutical services to consumers are discussed. Pharmacy as a profession must define itself broadly to take advantage of future growth opportunities. These growth opportunities will be realized from unmet health-care needs and changing consumer life style trends and values. New services must therefore be oriented toward consumers (i.e., patients, health professionals, and third-party agencies) to gain acceptance. Dispensing and drug-knowledge-distribution pharmaceutical services are reviewed by a product life cycle analysis of sales profits versus time. A marketing mix for new pharmaceutical services is developed consisting of service, price, distribution, and promotion strategies. Marketing can encompass those key elements necessary to meet the organizational goals of pharmacy and provide a systematic, disciplined approach for presenting a new service to consumers.

Central station market development strategies for photovoltaics

Science.gov (United States)

1980-01-01

Federal market development strategies designed to accelerate the market penetration of central station applications of photovoltaic energy system are analyzed. Since no specific goals were set for the commercialization of central station applications, strategic principles are explored which, when coupled with specific objectives for central stations, can produce a market development implementation plan. The study includes (1) background information on the National Photovoltaic Program, photovoltaic technology, and central stations; (2) a brief market assessment; (3) a discussion of the viewpoints of the electric utility industry with respect to solar energy; (4) a discussion of commercialization issues; and (5) strategy principles. It is recommended that a set of specific goals and objectives be defined for the photovoltaic central station program, and that these goals and objectives evolve into an implementation plan that identifies the appropriate federal role.

FinTech Market Development Perspectives

OpenAIRE

Kalmykova, Ekaterina Yurievna; Ryabova, Anna

2016-01-01

Fast development of technologies has led to emergence of the new market – FinTech – which is very attractive for investors today. By now this market has a great number of different concepts: P2P-crediting, E-wallets, Bitcoins, mPOS-acquiring, T-commerce, mobile banks, etc. Many of these tools have already heavily entered our ordinary life. People can obtain any credits through special services on the Internet from other users without participation of banks, pay by credit card using mobile dev...

Developing an urban forest carbon market

Science.gov (United States)

M. Armstrong; J. Siry; Michael Bowker

2009-01-01

Countries, states, localities, businesses, and individuals are taking action to mitigate greenhouse gas levels and production as a response to concerns over climate change. Europe currently has mandatory greenhouse gas emission legislation and a large developed emission trading market, as opposed to the U.S. where voluntary markets to reduce green house gas emissions...

Insurance market development: An empirical study of African countries

Directory of Open Access Journals (Sweden)

Athenia Bongani Sibindi

2015-12-01

Full Text Available The insurance industry plays a very crucial role in an economy by fostering intermediation and by its mechanism of risk bearing. As such it could be argued that the insurance industry fosters economic growth. In this article we analyse the global insurance market development trends, particularly focusing on Africa. Our sample comprise of the 10 African countries namely—South Africa, Angola, Nigeria, Kenya, Mauritius, Namibia, Algeria, Tunisia, Morocco and Egypt. We employ three insurance market development metrics namely; premium volumes, insurance density and insurance penetrations ratios to establish trends in the level of development of global insurance markets. Our results document that the African countries (excluding South Africa have the least developed insurance markets. For most of the countries in our sample, the non-life insurance industry dominates the life-insurance industry. As such, it is imperative that their respective governments put in place measures that will grow their economies inorder to stimulate the development of insurance markets in Africa.

Development of food preservation and processing techniques by radiation

Energy Technology Data Exchange (ETDEWEB)

Byun, Myung Woo; Lee, Ju Woon; Kim, Dong Ho [KAERI, Taejon (Korea, Republic of); Yook, Hong Sun [Chungnam National Univ., Taejon (Korea, Republic of); Kim, Hak Soo [Sogang Univ., Seoul (Korea, Republic of); Lee, Cherl Ho; Park, Hyun Jin [Korea Univ., Seoul (Korea, Republic of); Kang, Il Jun [Hallym Univ., Chuncheon (Korea, Republic of); Kwon, Jung Ho [Kyungbook National Univ., Taegu (Korea, Republic of)

2002-05-01

To secure national food resources, development of energy-saving food processing and preservation technologies, establishment of method on improvement of national health and safety by development of alternative techniques of chemicals and foundation of the production of hygienic food and public health related products by irradiation technology were studied. Results at current stage are following; Processing techniques of low salted and fermented fish using gamma irradiation were developed and superiority of using irradiation to conventional food processing methods was established. Processing technique of value-added functional materials for the manufacture of food or public health products using RT/BT/NT combination technology was developed. The basic theories for the technology development to reduce toxic or undesirable compounds in food such as allergy or carcinogens were established. Exterminating methods of quarantine organisms in herbs/spices was established and the quality evaluation and detection conditions in quarantine treatment were set. From the studies on 'program of public understanding' based on safety of the gamma irradiated food, the information for public relation in enlargement of consumer acceptance/implementation and the peaceful use of nuclear energy were secured. Results from the research project will contribute on improvement of competency of domestic food industry and export market. The results also expect the improvement of public health by prevention of food borne diseases and enhancement of national economy and industry by increase of direct/indirect productivity.

Evidence-Based Marketing for Academic Librarians

OpenAIRE

Yoo-Seong Song

2006-01-01

Objective - In developing marketing strategies for the Business & Economics Library (BEL) at the University of Illinois at Urbana-Champaign (UIUC), a survey was designed to answer the following questions: - Should BEL develop marketing strategies differently for East Asian business students? - What services do graduate business students want to receive from BEL? - With whom should BEL partner to increase visibility at the College of Business? Marketing research techniques were used to g...

Impact Of The Ban On Uncovered SCDS Trade On the Interdependencies Between The CDS Market And Other Sectors Of Financial Markets. The Case Of Safe And Developed Versus Risky And Developing European Markets

OpenAIRE

Kliber, Agata

2016-01-01

The aim of the article is to verify the impact of the ban on uncovered sCDS trade in Europe on the interdependencies between the sCDS market and other sectors of financial markets. We analyse two European markets: the safe and developed Swedish market, and the risky and developing Hungarian one. The study covers the period from October 2008 to October 2013. We analyse changes in the interdependencies between the sCDS market and the bond market, as well as between the sCDS market and the stock...

The Money Market in Montenegro - Conditions, Development and Outlook

OpenAIRE

Danijela Vukajlović-Grba

2007-01-01

The money market represents a segment of financial markets wherein the objects of trading are funds with short-term maturities. The money market in Montenegro is still in its early stages of development, and is characterized by a narrow scope of trading material and by a relatively narrow variety of participants. The reasons for such slow development of the Montenegrin money market are numerous: lack of regulations, dollarization as a model of monetary and foreign exchange regime, excessive l...

The factors in the development of marketing potential of trading enterprises

Directory of Open Access Journals (Sweden)

Bubenets Iryna

2016-03-01

Full Text Available The purpose of this article is the selection and systematization of the influence factors the formation and development of marketing potential of trading enterprises. Currently, when enterprises have experienced an acute shortage of financial resources the value of the marketing potential of the enterprise increases. Since the marketing potential is determined by the possibility of using their own marketing resources, taking into account external and internal factors, their concretization and systematization for increasing the total effective functioning of the economic subsystems of the enterprise are now becoming ever more relevant. Taking into consideration the content of the main functions of business enterprises the author distinguishes the following groups of factors of formation and development of marketing potential of an enterprise: external (external development resources and market opportunities, external marketing environment; internal (internal marketing environment marketing reflects the tangible and intangible resources and capabilities internal development of commercial enterprise. The author has researched and identified the factors-activators of marketing potential of the trading enterprises, which influence greatly on the current and future state of the management system of the marketing potential of the enterprise and help define the desired strategy for the development of marketing potential.

Unraveling hidden order in the dynamics of developed and emerging markets.

Science.gov (United States)

Berman, Yonatan; Shapira, Yoash; Ben-Jacob, Eshel

2014-01-01

The characterization of asset price returns is an important subject in modern finance. Traditionally, the dynamics of stock returns are assumed to lack any temporal order. Here we present an analysis of the autocovariance of stock market indices and unravel temporal order in several major stock markets. We also demonstrate a fundamental difference between developed and emerging markets in the past decade - emerging markets are marked by positive order in contrast to developed markets whose dynamics are marked by weakly negative order. In addition, the reaction to financial crises was found to be reversed among developed and emerging markets, presenting large positive/negative autocovariance spikes following the onset of these crises. Notably, the Chinese market shows neutral or no order while being regarded as an emerging market. These findings show that despite the coupling between international markets and global trading, major differences exist between different markets, and demonstrate that the autocovariance of markets is correlated with their stability, as well as with their state of development.

Globalization, capital market and economic development in Nigeria

Directory of Open Access Journals (Sweden)

Olanrewaju Adewole Adediran

2015-01-01

Full Text Available This article examines the economic integration caused by globalization and effect of capital market in Nigeria context. It establishes the type of relationship and level of significance of globalization and capital market on the economic development. Globalization concept is framed as import plus export divided by growth ratio. The capital market was determined in terms of proxy (by GDP by price index. The growth ratio assessed the level of development using econometric model. The results suggest that sound economic reform and financial policies are necessary to achieve sustainable development in Nigeria. However, there is need to increase exports, reduce imports and control exchange rate for Nigeria to achieve sustainable economic development.

Retail Market Structure Development in Central Europe

Directory of Open Access Journals (Sweden)

Martin Machek

2012-12-01

Full Text Available This article is analyzing the trends and development in the retailing sector in Central Europe, namely in the Czech Republic, Hungary, Poland and Slovakia. These markets serve about 63 million inhabitants. The retail industry in Central Europe has changed dramatically in the last two decades, and has become a model for successful transformation of emerging markets. The retail market is highly concentrated and dominated by Western European retail chains. International retail chains are using all formats of modern distribution. This article is focusing on the development of hypermarkets, supermarkets and discount stores. Due to the international retail chains, Central European countries benefit from a dense network of modern shopping places; the intense competition of highly productive retailers contributes to the lower level of inflation rate because of the so-called Wal-Mart Effect. The constant pressure on prices influences the marketing strategies of both retailers and suppliers.

Optimization models and techniques for implementation and pricing of electricity markets

International Nuclear Information System (INIS)

Madrigal Martinez, M.

2001-01-01

The operation and planning of vertically integrated electric power systems can be optimized using models that simulate solutions to problems. As the electric power industry is going through a period of restructuring, there is a need for new optimization tools. This thesis describes the importance of optimization tools and presents techniques for implementing them. It also presents methods for pricing primary electricity markets. Three modeling groups are studied. The first considers a simplified continuous and discrete model for power pool auctions. The second considers the unit commitment problem, and the third makes use of a new type of linear network-constrained clearing system model for daily markets for power and spinning reserve. The newly proposed model considers bids for supply and demand and bilateral contracts. It is a direct current model for the transmission network

Developing a water market readiness assessment framework

Science.gov (United States)

Wheeler, Sarah Ann; Loch, Adam; Crase, Lin; Young, Mike; Grafton, R. Quentin

2017-09-01

Water markets are increasingly proposed as a demand-management strategy to deal with water scarcity. Water trading arrangements, on their own, are not about setting bio-physical limits to water-use. Nevertheless, water trading that mitigates scarcity constraints can assist regulators of water resources to keep water-use within limits at the lowest possible cost, and may reduce the cost of restoring water system health. While theoretically attractive, many practitioners have, at best, only a limited understanding of the practical usefulness of markets and how they might be most appropriately deployed. Using lessons learned from jurisdictions around the world where water markets have been implemented, this study attempts to fill the existing water market development gap and provide an initial framework (the water market readiness assessment (WMRA)) to describe the policy and administrative conditions/reforms necessary to enable governments/jurisdictions to develop water trading arrangements that are efficient, equitable and within sustainable limits. Our proposed framework consists of three key steps: 1) an assessment of hydrological and institutional needs; 2) a market evaluation, including assessment of development and implementation issues; and 3) the monitoring, continuous/review and assessment of future needs; with a variety of questions needing assessment at each stage. We apply the framework to three examples: regions in Australia, the United States and Spain. These applications indicate that WMRA can provide key information for water planners to consider on the usefulness of water trading processes to better manage water scarcity; but further practical applications and tests of the framework are required to fully evaluate its effectiveness.

Beyond Needs Assessments: Marketing as Change Agent.

Science.gov (United States)

Piland, William E.

1984-01-01

Views marketing techniques as agents of change providing valuable assistance to community college decision makers. Discusses the importance of a balance among the four P's of marketing (i.e., promotion, price, place, and product); and seven procedural steps in developing a sound marketing strategy. (DMM)

Stock market in Ukraine: state and prospects of development

Directory of Open Access Journals (Sweden)

Krasnova Iryna V.

2014-01-01

Full Text Available The article is devoted to analysis of the topical problem of detection of specific features of functioning and problem of development of the stock market of Ukraine and also justification of directions of increase of its liquidity and efficiency. It analyses main tendencies and regularities of development of the stock market in the context of institutional, instrumental and infrastructural components. It considers issues of changes of volumes of trade and other parameters of activity of stock exchanges during recent years. It focuses on existing problems on the way of development of the stock market of Ukraine, which interfere with its efficient functioning, in particular, a limited number of liquid and investment attractive financial instruments, high fragmentariness of the exchange and depositary infrastructure, and insufficient legislative regulation of the exchange activity. For solution of problem issues and stimulation of further development of the domestic stock market the article marks expediency of consolidation of stock exchanges, necessity to increase capitalisation, liquidity and transparency of the stock market; further formation and consolidation of the market infrastructure and ensuring its reliable and efficient functioning, and improvement of mechanisms of state regulation, supervision and protection of the rights of investors in the Ukrainian stock market.

Measuring marketing effectiveness.

Science.gov (United States)

Gluckman, J; Michaelis, T

1987-09-01

The most frequent question about the marketing function in hospitals today is, What are we getting for our money? To answer this, marketing directors must convince the board first of the need for marketing, then of marketing's effectiveness. To measure marketing effectiveness, some basic needs are a staff, equipment, cooperation between departments, utilization data, and a research budget. Some steps to be followed include developing a marketing data base--consisting of demographic projections, demand projections, and market share--testing a marketing strategy through experimentation, documenting the expected results and measurement techniques, and calculating the expected return on investments. In dealing with those "impossible-to-measure" cases, such as a physician who is not advertising but finds that a competitor is, a decision tree can help determine whether to advertise and how much to spend by indicating what the return on investment might be.

The new electricity trading arrangements: prospects for market development

International Nuclear Information System (INIS)

Anon

1999-09-01

This Briefing Paper from OXERA argues that the OFGEM proposals will not solve the fundamental market problems and might even make things worse. They focus too narrowly on the technical design of one small part of the market (the Balancing Mechanism and associated imbalance settlement process), without considering the market context and dynamics. OXERA argues that the central emphasis of the White Paper was misplaced: reform of the electricity trading arrangements, the basis of the government's strategy, will not solve the upstream and downstream market problems. The Briefing Paper includes analysis of: the structure and operation of the proposed new electricity trading arrangements; risk in the electricity wholesale market, and the responses of market participants; the interaction between the new trading arrangements and other energy market developments - in particular, vertical integration between generators and suppliers; energy supply competition, and wider government policy; the prospects for market development under the new electricity trading arrangements. (author)

Understanding digital marketing basics and actions

OpenAIRE

Piñeiro Otero, Teresa; Martínez Rolán, Luis Xabier

2016-01-01

This chapter provides a technical outline of the basics of online mar- keting. The outline includes an introduction to digital marketing and strategic planning and development. Our contribution offers theoretical and practical insights relative to this growing marketing area, with information on the main areas for which online marketing is particularly suited: (1) the E-commerce section explores different business models and what techniques are used for their development; (2) Web Search Marke...

Socially responsible marketing decisions - scale development

Directory of Open Access Journals (Sweden)

Dina Lončarić

2009-07-01

Full Text Available The purpose of this research is to develop a measurement scale for evaluating the implementation level of the concept of social responsibility in taking marketing decisions, in accordance with a paradigm of the quality-of-life marketing. A new scale of "socially responsible marketing decisions" has been formed and its content validity, reliability and dimensionality have been analyzed. The scale has been tested on a sample of the most successful Croatian firms. The research results lead us to conclude that the scale has satisfactory psychometric characteristics but that it is necessary to improve it by generating new items and by testing it on a greater number of samples.

Marketing aspects in tourism development : The marketing analysis of Vietnam tourism industry for long term development

OpenAIRE

Thai, Thuy Nga

2011-01-01

The objectives of this paper are to identify the shortcomings that have been hindering the development of Vietnam tourism and seeking for the solution for these shortcomings in the aspects of marketing. Vietnam is a country lying in the peninsula of South Asia and holds great potentials of nature, culture and human power for tourism growth. Despite much effort on marketing campaigns, Vietnam tourism is still lagging behind other giant tourism industries in Asia region. The thesis applied ...

Applying marketing channel theory to food marketing in developing countries: A vertical disintegration model for horticultural marketing channels in Kenya

NARCIS (Netherlands)

Dijkstra, T.; Meulenberg, M.T.G.; Tilburg, van A.

2001-01-01

This article shows that marketing channel theory, which has been extensively applied in developed countries, can also be of great value to the developing world. Notably, the channel approach makes it possible to explain the number of trade levels observed in food marketing systems. We propose here a

STATE AND PROBLEMS OF DEVELOPMENT OF INSURANCE MARKET OF UKRAINE

Directory of Open Access Journals (Sweden)

L. V. Martseniuk

2016-04-01

Full Text Available Purpose. The insurance market of Ukraine is still interesting for foreign investors. However, there is a range of negative factors. They are: 1 the old regulatory framework, public access and transparency of the insurance market for population; 2 low profitability of certain types of insurance; 3 low competitiveness of the insurance companies in comparison with commercial banks in attraction drive of free funds of legal entities and individuals; 4 insufficient state regulation and control does not allow the insurance market to develop effectively. Therefore, the purpose of the article is to analyze and identify the causes that hinder the development of insurance business in Ukraine, as well as to determine the directions of insurance market development. Methodology. To achieve this purpose the article determines the total number of insurance companies, composes the gross payment rating of the largest of them, presents the dynamics of net insurance premiums for basic insurance. This analysis allows you to identify problematic issues and activities of the insurance market. Findings. The analysis of the article revealed a number of factors that prevent successful development of insurance in Ukraine. The authors suggest priority areas for improving the situation in the insurance market. It was found that the main tasks of the development of insurance are: 1 legal framework reform; 2 improving competitiveness, investment attractiveness of the insurance companies; 3 development of modern infrastructure of the insurance market; 4 expanding the range of services and their compliance with international standards; 5 personnel development; 6 improvement of insurance activity licensing; 7 building of culture and public trust. At the same time the increase in the population solvency, economic and political stability in the country will contribute to the stabilization and intensive development of the insurance market. Originality. The article firstly

MARKET ENTRY STRATEGIES TO EMERGING MARKETS: A CONCEPTUAL MODEL OF TURNKEY PROJECT DEVELOPMENT

OpenAIRE

Bistra Vassileva; Miroslav Nikolov

2016-01-01

The main purpose of the paper is to analyse the international market entry strategies in the light of globalisation processes and to propose a conceptual model of turnkey projects as market entry mode. The specific research objectives are as follows: 1. to develop an integrated framework of the turnkey marketing process as a conceptual model; 2. to analyse BRICS countries as potential host countries for turnkey projects implementation; 3. to assess potential implications of proposed concep...

Production Efficiency and Market Orientation in Food Crops in North West Ethiopia: Application of Matching Technique for Impact Assessment.

Directory of Open Access Journals (Sweden)

Habtamu Yesigat Ayenew

Full Text Available Agricultural technologies developed by national and international research institutions were not benefiting the rural population of Ethiopia to the extent desired. As a response, integrated agricultural extension approaches are proposed as a key strategy to transform the smallholder farming sector. Improving Productivity and Market Success (IPMS of Ethiopian Farmers project is one of the development projects initiated by integrating productivity enhancement technological schemes with market development model. This paper explores the impact of the project intervention in the smallholder farmers' wellbeing.To test the research hypothesis of whether the project brought a significant change in the input use, marketed surplus, efficiency and income of farm households, we use a cross-section data from 200 smallholder farmers in Northwest Ethiopia, collected through multi-stage sampling procedure. To control for self-selection from observable characteristics of the farm households, we employ Propensity Score Matching (PSM. We finally use Data Envelopment Analysis (DEA techniques to estimate technical efficiency of farm households.The outcome of the research is in line with the premises that the participation of the household in the IPMS project improves purchased input use, marketed surplus, efficiency of farms and the overall gain from farming. The participant households on average employ more purchased agricultural inputs and gain higher gross margin from the production activities as compared to the non-participant households. The non-participant households on average supply less output (measured both in monetary terms and proportion of total produce to the market as compared to their participant counterparts. Except for the technical efficiency of production in potato, project participant households are better-off in production efficiency compared with the non-participant counterparts.We verified the idea that Improving Productivity and Market

International biodiesel markets. Developments in production and trade

Energy Technology Data Exchange (ETDEWEB)

Lamers, P. [Ecofys Germany, Berlin (Germany)

2012-01-15

The global biodiesel market has shown an exponential growth in production and trade across the past decade. Nowadays, more biodiesel than ever before is sourced from abroad and procurement areas - especially of large scale producers and traders - span the globe. While this trend is bound to continue, markets and trade developments are still strongly linked to support and trade policies. Furthermore, the biodiesel industry is strongly linked to other sectors (agriculture and mineral oil industry in particular) and faces significant market disturbances some of which have led to various inefficiencies in the past. Due to the pace of this market development, a methodological assessment and understanding of the numerous influencing factors was needed to reduce uncertainties and risks for those involved. A recently published analysis by Ecofys and the Copernicus Institute, Utrecht University, provided such an analysis. It evaluates how the interaction of domestic policies steered global trade streams towards different markets, in particular in connection to underlying trade policies and additional market forces, over the past decade. It provides robust data on international production and trade volumes which have already served as input to the recently published Special Report on Renewable Energy (SRREN) by the Intergovernmental Panel on Climate Change (IPCC). This market brochure was commissioned by UFOP to build upon the methodologies and findings of Lamers et al. and to provide a picture of the global biodiesel market in 2010/2011. It is structured in six sections: an overview of global production volumes (Section 2); developments of EU (Section 3) and other world (Section 4) markets and (trade) policies; global net trade volumes (Section 5); vegetable oil trade patterns and their link to biodiesel trade (Section 6); Conclusions and Outlook (Section 7)

Nordic Market report 2010. Development in the Nordic Electricity Market

Energy Technology Data Exchange (ETDEWEB)

2010-07-15

reflecting the prices signals from the whole market. The share of customers switching electricity supplier differs between the Nordic countries; from app. 6 % in Denmark to 8 % in Finland and Norway and 11 % in Sweden. Both Denmark and Finland experienced significant rises in consumer switching in 2009. NordREG has developed a set of statistical indicators to describe and assess market functioning and competition in the retail market. The indicators show competitive markets in various degrees. But they also highlight areas in each national market which could be subject to further analysis in order to determine whether further initiatives and actions should be taken in order to enhance competition and consumer awareness of activity on the free electricity market

Latvian advertising market development and international communication

OpenAIRE

Golovina, Anna

2010-01-01

This paper is dedicated to the development of Latvian advertisement market, as well as Latvian internet advertisement development and its capabilities in international level. The main task of the paper is to define theoretical aspects of advertisement, as well as to define the present situation in Latvian advertisement market and to find out the most advantageous mass media for advertisement, which will be able to increase the profit of advertisers. The research emphasizes the importance of i...

FORMATION AND DEVELOPMENT OF BANK MARKETING IN ARMENIA

Directory of Open Access Journals (Sweden)

Sevak U. Nersisyan

2014-01-01

Full Text Available This article presents the results of brief investigation of bank marketing in Armenia including its history, development and the current situation. The study objects are the commercial banks in the Republic of Armenia and their marketing activity. The competitiveness of the local and foreign banks is examined as well. Comparison of the market before and after the entry of foreign banks is performed. The role of the advertising in bank marketing is outlined.

The future of HTR development and market chances

International Nuclear Information System (INIS)

Baust, E.; Weisbrodt, I.

1989-01-01

In more than thirty years of development, the pebble bed high-temperature reactor has been brought to the threshold of commercial maturity. On the basis of the experience accumulated with the 15 MW AVR reactor and the THTR-300, unit sizes tailored to demand (HTR-500, modular HTR, GHR-10) will be developed for the electricity and heat markets of the future. The high-temperature reactor is a meaningful supplement to the proven line of light-water reactors and is particularly suitable for being exported to developing countries and industrial threshold countries because of its special technical and inherent safeguards properties. There is broad worldwide interest in the HTR, as is evidenced by several existing agreements on cooperation. It is for this reason that market chances are believed to exist for the HTR after the expected revival of the nuclear power market. ABB and Siemens therefore have decided to develop and market the HTR jointly in the future as a matter of long term strategy by working through a joint subsidiary, HTR-GmbH. (orig.) [de

Financial development and poverty reduction in emerging market economies

Directory of Open Access Journals (Sweden)

Bayar Yılmaz

2017-01-01

Full Text Available Poverty reduction is one of the key challenges in the globalized world. This study investigates the relationship between financial development and poverty reduction in emerging market economies during the period 1993- 2012. The Carrión-i-Silvestre, del Barrio-Castro, and López-Bazo (2005 panel unit root test and the Basher and Westerlund (2009 cointegration test was applied considering the cross-sectional dependence and multiple structural breaks in the study period. The findings indicated that financial development, including banking sector development and stock market development, had a significant positive impact on poverty reduction in emerging market economies.

SPECIFIC FEATURES OF DEVELOPMENT OF ORGANIC PRODUCTS MARKET IN UKRAINE

Directory of Open Access Journals (Sweden)

T. Kharchenko

2013-08-01

Full Text Available The article is dedicated to the development of new and improvement of existing theoretical and methodological basis of forming and developing the market of organic products, its correspondence to the present-day situation, determination of problems and ways of their solving, introduction in practical activity of Ukrainian enterprises. The main objective of the article is to determine the specific features of forming and developing organic products market in Ukraine, and the perspective directions of its development based on analysis and practice of functioning of such markets in the world. The environmentally sound products market in the world is being analyzed, some information on the countries with the most commodity turnover of organic products, structure of international market of organic products, volumes of sales of organic products in the European countries is provided. As a result of studying the modern trends of economic development the authors reach a conclusion on problems of standard introduction, investigate the European norms and requirements for organic products. The conducted research allows distinguishing the basic features of Ukrainian market of organic products: it quickly grows, which makes it especially appealing for the participants of market relations, however entry into this market requires considerable capital investments and is characterized by high risk; criteria for qualifying products as environmentally sound products are unstructured and unclear. The potential for growth of organic products market in Ukraine is examined.

Developing native plant nurseries in emerging market areas

Science.gov (United States)

Elliott Duemler

2012-01-01

The importance of developing a market for quality native plant materials in a region prior to the establishment of a nursery is crucial to ensure its success. Certain tactics can be applied to help develop a demand for native plant materials in a region. Using these tactics will help create a new market for native plant materials.

Proposals on development strategy of the financial market infrastructure in Ukraine

Directory of Open Access Journals (Sweden)

Igor Rekunenko

2014-11-01

Full Text Available Development strategy of such financial market infrastructure that is able to optimize the processes of institutional component’s functioning and increase an efficiency of various operations in this market has to become an important direction of improvement and development of the financial market infrastructure. This paper aimed to rationale the development strategy of financial market infrastructure in Ukraine

Financial development in emerging markets: The Indian experience

OpenAIRE

Krishnan, K. P.

2011-01-01

Financial markets that function well are crucial for the long-run economic growth of a country. This paper, in the first instance, looks at how the financial development of an economy can be measured. It then traces the financial development of India through the 1990s to the present, assessing the development of each segment of financial markets. In doing so, it highlights the dualistic development of the financial sector. Finally, the paper makes an attempt to offer an explanation of this du...

Challenges in the development of market-based pipeline investments

International Nuclear Information System (INIS)

Von Bassenheim, G.; Mohitpour, M.; Klaudt, D.; Jenkins, A.

2000-01-01

The challenges, risks and uncertainties that the natural gas industry faces in developing market-based pipeline projects were discussed. Market-based pipeline investments are fundamentally different from user-driven projects. Market-based projected involve finding enough energy users and linking them with a pipeline infrastructure to viable supplies of natural gas. Each unique project is developed individually and requires a strong corporate vision and support before it can be successfully implemented. The three phases of a pipeline investment include the business development phase, the project development phase, and the implementation/operations phase. Market-based companies will need a clear vision for long-term goals and the desire to succeed. The company will have to prepare a detailed strategy and policies that clearly define geographic areas of operations, risk tolerance, availability of capital and expected project performance. 3 refs., 3 tabs., 2 figs

DOES STOCK MARKET DEVELOPMENT PLAY ANY ROLE IN THE EFFECT OF FDI ON ECONOMIC GROWTH IN NIGERIA? AN EMPIRICAL INVESTIGATION

Directory of Open Access Journals (Sweden)

Oziengbe Scott Aigheyisi

2016-09-01

Full Text Available The objective of the paper is to investigate whether stock market development plays any role in the effect of foreign direct investment (FDI on economic growth in Nigeria. Using annual time series data that span the period from 1981 to 2014, and employing the fully modified ordinary least squares (FMOLS estimation technique, the empirical evidence indicates that FDI, domestic investment and stock market development positively and significantly affect economic growth, but the effect of the interaction between stock market development and FDI on economic growth is negative and significant, indicating that the Nigerian bourse is not yet fully developed to engender positive growth effect of FDI. The study further finds that government consumption expenditure and trade openness adversely affect the growth of the country’s real GDP per capita. Recommendations of the paper include efforts by the government to design and implement programmes and policies aimed at enhancing the attractiveness of the country to foreign and local investors, efforts by capital market regulators to enhance stock market efficiency, reduction of government consumption expenditures and import control.

Developing and managing embedded systems and products methods, techniques, tools, processes, and teamwork

CERN Document Server

Fowler, Kim

2014-01-01

This Expert Guide gives you the knowledge, methods and techniques to develop and manage embedded systems successfully.  It shows that teamwork, development procedures, and program management require unique and wide ranging skills to develop a system, skills that most people can attain with persistence and effort. With this book you will: Understand the various business aspects of a project from budgets and schedules through contracts and market studiesUnderstand the place and timing for simulations, bench tests, and prototypes, and understand the differences between various formal metho

Target marketing strategies for occupational therapy entrepreneurs.

Science.gov (United States)

Kautzmann, L N; Kautzmann, F N; Navarro, F H

1989-01-01

Understanding marketing techniques is one of the skills needed by successful entre renews. Target marketing is an effective method for occupational therapy entrepreneurs to use in determining when and where to enter the marketplace. The two components of target marketing, market segmentation and the development of marketing mix strategies for each identified market segment, are described. The Profife of Attitudes Toward Health Care (PATH) method of psychographic market segmentation of health care consumers is presented. Occupational therapy marketing mix strategies for each PATH consumer group are delineated and compatible groupings of market segments are suggested.

Knowledge Is Power. Research Can Help Your Marketing Program Succeed.

Science.gov (United States)

Smith, Robert M.

1982-01-01

Three major types of market research can be helpful in college marketing: exploratory (internal and external to the college); developmental, to test marketing strategies and messages; and evaluative, to complete the market planning cycle. Increasingly sophisticated and accountable marketing techniques can be developed. (MSE)

[Introducing marketing strategies and techniques into the field of voluntary blood donation, to meet the rise in blood demand].

Science.gov (United States)

Pesavento, S; Bégué, L

2011-04-01

Social marketing uses marketing principles and techniques to induce a target audience to voluntary accept, reject, change or abandon a behaviour for the benefit of individuals, groups, or society as a whole. Thus, individual or societal gain is the primary goal of social marketing. This kind of marketing is frequently used in the United States or in Canada in several fields such as healthcare, social work, or the environment. In 2008, we introduced these strategies and techniques in the field of blood donation in France. This article describes what has been achieved in the last three years and outlines the main steps in the social marketing planning process: analyzing the social marketing environment, defining target audiences and objectives, building and implementing strategies and action plans, evaluating and monitoring. On the way to self-sufficiency, while respecting donors, social marketing is additional to the work done by the blood collection staffs, communication teams, and volunteers. Social marketing is a complementary tool to the work done by the blood collection staff, communication teams and blood donation organizations and can help to meet the challenge of self-sufficiency while still allowing for the privacy and rights of donors. Copyright © 2011. Published by Elsevier SAS.

Emerging equity market and economic development: Bangladesh perspective

OpenAIRE

Mohajan, Haradhan; Datta, Rajib; Das, Arjun

2011-01-01

Bangladesh capital market is one of the smallest market in Asia but the third largest in the South Asian region. A stock market or equity market is a public entity for the trading of company stock and derivatives at an agreed price. These are securities listed on a stock exchange as well as those only traded privately. Economic development is a term that generally refers to the sustained, concerted effort of policymakers and community to promote the standard of living and economic health in a...

Developing Equity Culture and Partnerships in the Investment Market: a Study on Iran’s over the Counter Market

Directory of Open Access Journals (Sweden)

Mehdi SALEHI

2012-03-01

Full Text Available The equity culture has an effective role in developing investment market and represents economic development. In the current study, polling and questionnaire method was used to determine the approach of organizational stockholders and exchange stockbrokers to over the counter market (OTC role in developing partnerships and equity culture in the investment market of Iran. The results demonstrate that the statistical population deems the transparency of Iran’s OTC market favorable and that the OTC market has acceptable trading expenses for investors and company’s involvement. Also, in addition to adequate supporting and educational facilities in Iran’s OTC market, there is the potential for innovation and diversity in trading opportunities for investors and individuals and reduces investor’s risks for investment and involvement in the investment market. Also there is no significant dereference between the approaches of organizational shareholders and exchange stockbrokers with regards to the discussed variables.

Methods of research and marketing in tourism development

Directory of Open Access Journals (Sweden)

Vojnović Boško

2009-01-01

Full Text Available Within that context, marketing and research are becoming more important for the development of tourist pursuits, all for the purpose of increased demands for the own destinations. The basic question is oriented to the course and factors that are to be explored and analyzed towards needs of the development of tourism. Results achieved through the experiences of many high-developed economies show that those subjects who have applied an appropriate marketing and exploring in due course, achieve better and faster development. .

DEVELOPMENT OF DERIVATIVE MARKET IN 2000-2012

Directory of Open Access Journals (Sweden)

Evgeniya V. Vasina

2014-01-01

Full Text Available At the end of XIX century futures exchange emerged, in the early 70-ies XX century - option exchange of financial derivatives. These exchanges gave a huge boost to the development of market of the operations with derivative financial instruments. In fact, in the 1970-1980-ies a new market segment was actually formed - the stock and financial derivatives. Trade in financial derivatives began in the OTC market, which accounts for most of the trade of derivatives. Today volumes of the OTC market of derivatives are several times greater than the volume of world trade and world GDP. From 2000 to 2007 derivative OTC market grew rapidly. In 2007-2008 there is a decline in trade of derivatives, but already in 2009 the world market of OTC derivatives returned to pre-crisis growth rates. Among all the instruments of the OTC market of derivatives swaps on interest rates stand out in the volumes, which even in the crisis of2007-2008 slightly, but increased. Analysis of indicators of the global OTC market of derivatives reveals the predominance of instruments on interest rates: their share in the total world market in 2012 amounted to about 77%. If we consider the structure of the OTC market of derivatives on type contracts, in 2012 most of the contracts (66% belonged to the swaps. As regards the structure of the world market of exchange derivatives, in 2012 the options had the largest share - 54 %, futures accounted for 46 %. Among all the exchange instruments on interest rates held 92%.

Development Of Derivative Market In 2000-2012

Directory of Open Access Journals (Sweden)

Evgeniya V. Vasina

2014-01-01

Full Text Available At the end of XIX century futures exchange emerged, in the early 70-ies XX century - option exchange of financial derivatives. These exchanges gave a huge boost to the development of market of the operations with derivative financial instruments. In fact, in the 1970-1980-ies a new market segment was actually formed - the stock and financial derivatives. Trade in financial derivatives began in the OTC market, which accounts for most of the trade of derivatives. Today volumes of the OTC market of derivatives are several times greater than the volume of world trade and world GDP. From 2000 to 2007 derivative OTC market grew rapidly. In 2007-2008 there is a decline in trade of derivatives, but already in 2009 the world market of OTC derivatives returned to pre-crisis growth rates. Among all the instruments of the OTC market of derivatives swaps on interest rates stand out in the volumes, which even in the crisis of2007-2008 slightly, but increased. Analysis of indicators of the global OTC market of derivatives reveals the predominance of instruments on interest rates: their share in the total world market in 2012 amounted to about 77%. If we consider the structure of the OTC market of derivatives on type contracts, in 2012 most of the contracts (66% belonged to the swaps. As regards the structure of the world market of exchange derivatives, in 2012 the options had the largest share - 54 %, futures accounted for 46 %. Among all the exchange instruments on interest rates held 92%.

Problem analysis: application in the development of market strategies for health care organizations.

Science.gov (United States)

Martin, J

1988-03-01

The problem analysis technique is an approach to understanding salient customer needs that is especially appropriate under complex market conditions. The author demonstrates the use of the approach in segmenting markets and conducting competitive analysis for positioning strategy decisions in health care.

Issues related to development of Indian photovoltaic market

International Nuclear Information System (INIS)

Chaurey, A.; Laxminarayan, R.

1993-01-01

As is the case of most energy deficient countries in the tropics, India offers an enormous potential for use of photovoltaic (PV) systems. However, the demand in true commercial sense has not yet been created. The constraints for market development are not only related to the cost but also to several local parameters. The paper highlights these issues and constraints and suggests a market development strategy. (author)

Preferential Market Access, Foreign Aid and Economic Development

DEFF Research Database (Denmark)

Afesorgbor, Sylvanus Kwaku; Abreha, Kaleb Girma

contributed to the economic development of the beneficiary countries. Focusing on the ACP countries over the period 1970-2009, we show that only the EU preferential scheme is effective in promoting exports and that market access plays a significant and economically large role in the development of beneficiary......Several studies highlight that exporters in developing countries face substantial trade costs. To reduce these costs, a few developed countries mainly Canada, the EU, Japan and the USA granted preferential market access to these exporters. We assess whether these preferential accesses have...

How should firms develop and or change their marketing competencies when developing relationships with consumers online?

OpenAIRE

Maklan, Stan

2004-01-01

An empirical study is reported which attempts both to improve marketing practice whilst developing key aspects of marketing and resource-based theory. The thesis describes how firms can develop marketing competencies to exploit emerging online marketing technology and business opportunities. In doing so, the thesis provides empirical evidence that opens up what is widely acknowledged in the literature as "the black box of resources". Specifically, it explores the way marketing ...

Understanding How to Use Mobile Marketing in Small Businesses

Science.gov (United States)

Doleman, John P.

2017-01-01

Mobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers through smartphones or other mobile devices. Small businesses lack experience in developing and using mobile marketing strategies to increase sales. The fundamental idea of mobile marketing is to improve…

POPULAR MARKETS: FROM FUTURE STUDIES TO THE DEVELOPMENT OF PRODUCTS

Directory of Open Access Journals (Sweden)

Antonio Thiago Benedete da Silva

2009-10-01

Full Text Available Strategies for running companies in low-income markets have been in the spotlight in both the academic and the corporate environments.However, the first discussions about the relevance of such markets arose during the 1980s, when scenario-prospecting studies showed that popular markets would provide many opportunities around the year 2000.Indeed, at present, the base of the pyramid has many unaddressed needs that offer business possibilities for those companies that are willing to review their strategies. In this context, product development becomes increasingly important, since products targeting consumers of the C, D and E classes may need different features from those of goods manufactured for the A and B classes.The aim of this study is to revisit past popular market forecasts and to identify development trends for goods that target low- income consumers.Our results indicate that Wright and Johnson’s (1984 studies predicted that Brazil would maintain both qualitative and quantitative progress in its socioeconomic development over the next two decades and that the development of popular products is undergoing a buoyant phase.Several functional perspectives were used to develop an understanding of the phenomenon, especially marketing, engineering and manufacturing.Key words: Future studies. Popular markets. Product development.

Impact Of The Ban On Uncovered SCDS Trade On the Interdependencies Between The CDS Market And Other Sectors Of Financial Markets. The Case Of Safe And Developed Versus Risky And Developing European Markets

Directory of Open Access Journals (Sweden)

Kliber Agata

2016-03-01

Full Text Available The aim of the article is to verify the impact of the ban on uncovered sCDS trade in Europe on the interdependencies between the sCDS market and other sectors of financial markets. We analyse two European markets: the safe and developed Swedish market, and the risky and developing Hungarian one. The study covers the period from October 2008 to October 2013. We analyse changes in the interdependencies between the sCDS market and the bond market, as well as between the sCDS market and the stock exchange. We found out that in the case of the safe Swedish market, the strength of relationships of each sector of financial markets with the sCDS one was much weaker than in the case of Hungary, which may suggest that the Swedish market is less prone to crisis transmission arising from herd behaviour or speculative attacks. In the end we show that in the two economies, the influence of the sCDS market on the other sectors of financial market indeed diminished following introduction of the ban on uncovered sCDS trade.

Mass market development strategies of software industries: Case study based research

Directory of Open Access Journals (Sweden)

Varun Gupta

2016-09-01

Full Text Available The success in competitive mass market software development depends on the quality of software development and market segments targeted. Market segments are categorized by uncertainties contributed by “Newness” and “turbulences”, making the software success stochastic in nature. Selecting good market segments, delivering high quality software versions in the lowest time than competitors, result in increasing demand in markets and ultimately revenues. Enhanced customer base is beneficial for current product as well as for future products of industry in the form of increased reputation and increased involvement of customers in future development. The case study was conducted with 13 representatives drawing experiences of 14 mass market projects. Results indicate that software solutions are delivered to few investors or in highly competitive markets, as per the survey's findings of the marketing departments. The software organizations are reluctant to deliver relatively complex solutions in new markets unless and until strongly convinced with the probable success. The method for selection of market segments belonging to new and existing markets for undertaking the software delivery is also proposed in this paper. The model will help software industry decide the market segments and high abstract level features that could increase probability of software success. Poor selection of markets or targeting markets of “improper” size affects the market share of the industry to a great extend.

Developments in the emissions trading market 2009; Utvecklingen paa utslaeppsraettsmarknaden 2009

Energy Technology Data Exchange (ETDEWEB)

Bohnstedt, Sophie; Karlberg, Marie; Myrman, Johanna

2010-07-01

The Energy Agency has analyzed the development of emissions trading within the EU and globally in 2009. The analysis relates to larger events which mainly affected the prices and traded volumes during the year. The analysis includes the market for European emissions, markets for the project-based mechanisms, development of trade with the assigned emission units (AAUs), the unregulated market and developments in other trading in the world. The report is based on existing studies and monitoring of markets development during January to November 2009

Nordic market report 2009 : Development in the Nordic electricity market

Energy Technology Data Exchange (ETDEWEB)

2009-07-01

integration has started. Prerequisites for well-functioning retail markets are active customers who engage in the market. The share of customers switching electricity supplier differs considerably between the Nordic countries; from approx 2 per cent in Denmark to 8 per cent in Sweden. NordREG has undertaken the assignment of developing a number of statistical indicators to describe and assess the functioning and status of both the wholesale and retail markets. The work on the indicators is complex and still ongoing. NordREG intends to launch a public consultation in the beginning of 2010. (Author)

Nordic market report 2009. Development in the Nordic electricity market

Energy Technology Data Exchange (ETDEWEB)

2009-07-15

integration has started. Prerequisites for well-functioning retail markets are active customers who engage in the market. The share of customers switching electricity supplier differs considerably between the Nordic countries; from app. 2 per cent in Denmark to 8 per cent in Sweden. NordREG has undertaken the assignment of developing a number of statistical indicators to describe and assess the functioning and status of both the wholesale and retail markets. The work on the indicators is complex and still ongoing. NordREG intends to launch a public consultation in the beginning of 2010.

Management of science technique

International Nuclear Information System (INIS)

Bae, Byeong Han; Lee, Gap Du

2002-08-01

This book mentions change of environment and management of technique, business environment in information age technology and management such as classification of technology, innovation of technology and meaning of technology management, item innovation and technology about meaning of item development, innovation and item development, creation of item concept and item development, process of product innovation, product activity, product innovation product innovation and technology, development of product innovation, technology and marketing innovation, innovation of skill of marketing information system and globalization.

Marketing and health libraries.

Science.gov (United States)

Wakeham, Maurice

2004-12-01

To present an overview of the concepts of marketing and to examine ways in which they can be applied to health libraries. A review was carried out of literature relating to health libraries using LISA, CINAHL, BNI and Google. Marketing is seen as a strategic management activity aimed at developing customer relationships. Concepts such as the 'four Ps' (product, price, place and promotion), marketing plans, the marketing mix, segmentation, promotion and evaluation are identified and discussed in relation to health libraries. In increasingly complex health service and information environments, the marketing and promotion of library services is becoming more important if those services are to justify the resources given to them. Marketing techniques are equally applicable to physical and digital library services.

Corruption and Stock Market Development: New Evidence from GCC Countries

Directory of Open Access Journals (Sweden)

Moaz Alsherfawi Aljazaerli

2016-06-01

Full Text Available The theoretical relationship between corruption and stock market development has been debated quite extensively in the literature, yet the evidence on the impact of corruption on stock market development remains contradictory and ambiguous. This paper investigates the impact of corruption, as measured by Corruption Perception Index (CPI published by Transparency International, on stock market development focusing exclusively on Gulf Cooperation Council (GCC countries with its special characteristics of combining richness with relatively high level of corruption. Results from an estimation of alternative regression models on a panel of six GCC countries over the period 2003–2011, through which CPI is legitimately comparable, confirms a positive impact of corruption on stock market development, where the latter is measured by market capitalization. This is consistent with the view that corruption greases the wheels of economy by expediting transactions and allowing private firms to overcome governmentally imposed inefficiencies.

The Development of Petroleum Refining in the World Market Dimensions of Sustainable Development

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Alexey S. Shapran

2015-11-01

Full Text Available The development of petroleum refining in the world market dimensions of sustainable development investigated by the author's interpretation of the OECD model "pressure – state – response", where the pressure parameters proposed use – CO2 emissions, the state parameters – indicators of output and foreign trade refining sector; indicators to community response – (GDP eco-intensity. On the basis of economic and mathematical modeling performed of the adaptation and their value for use in the model parameters, performed a quantitative assessment of the relationship between the key requirements for sustainable development and development of the world petroleum refining market. This approach gave to perform a quantitative assessment of the level and impact of individual factors on the development of world petroleum market in countries with different technological structures.

Usage of marketing in politics

Directory of Open Access Journals (Sweden)

Marić Ivana

2014-01-01

Full Text Available Multi-party political system led to competition between political parties which caused the need for marketing in politics that improves political reputation. Politics, based on rich experience of political practice, used existing, developed methods and techniques of commercial marketing. Political marketing openly admits that politics and politicians are simply goods that are being sold on a political market. Political marketing is a whole way of operation by political parties which ask these questions: how do the voters choose; what affects their preference and how that preference can be influenced. Usage of political marketing in Bosnia and Herzegovina is still not on a satisfactory level but the knowledge about the importance of political marketing is increasing.

Social marketing and public health intervention.

Science.gov (United States)

Lefebvre, R C; Flora, J A

1988-01-01

The rapid proliferation of community-based health education programs has out-paced the knowledge base of behavior change strategies that are appropriate and effective for public health interventions. However, experiences from a variety of large-scale studies suggest that principles and techniques of social marketing may help bridge this gap. This article discusses eight essential aspects of the social marketing process: the use of a consumer orientation to develop and market intervention techniques, exchange theory as a model from which to conceptualize service delivery and program participation, audience analysis and segmentation strategies, the use of formative research in program design and pretesting of intervention materials, channel analysis for devising distribution systems and promotional campaigns, employment of the "marketing mix" concept in intervention planning and implementation, development of a process tracking system, and a management process of problem analysis, planning, implementation, feedback and control functions. Attention to such variables could result in more cost-effective programs that reach larger numbers of the target audience.

A report on the development of China¡¯s market economy 2005

OpenAIRE

LI Xiaoxi

2006-01-01

This paper dicusses on the issue of the development of China s market economy from six aspects. (1) Basic Content and Conclusions on the development of China s market economy. (2) Further progress in building market-oriented economy in China. (3) Assessment of the degree of market economy development in China. (4) New progress in 2004 in developing market economy in China. (5) A general analysis of twelve key questions concerning market economy. (6) Resolution of the non-market economy issue:...

Opportunities and challenges in developing gas markets in South America

Energy Technology Data Exchange (ETDEWEB)

Duarte, Cristiano Boaventura [PETROBRAS S.A., Rio de Janeiro, RJ (Brazil)

2008-07-01

The article has the objective of identifying and analyzing the key market levers and drivers, emerging issues and challenges in developing the gas markets in South America. In section 1, the paper provides an overview of the most relevant indicators in the natural gas markets of the region. Data such as natural gas proven reserves; production; consumption; trade movements (by pipeline and LNG) and main aspects of regulatory framework are shown. In section 2, some of the key challenges and opportunities in developing gas markets in the region are identified, including those relating to market integration, political aspects and the main players' investments. In section 3, possible strategies from governments and enterprises to overcome those challenges, and seize the potential opportunities of the region are examined. In section 4, the conclusions point to the potential of developing the gas markets as a means to diversify the energy sources in the region, fostering a successful process of economic growth and political integration in the area. (author)

Stock market development and integration in SADC (Southern African Development Community

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Sunil K. Bundoo

2017-06-01

Full Text Available The paper analyses the extent of stock market integration in SADC by first analyzing beta and sigma convergence and then using cointegration analysis. The US market and the SSA index were used as benchmarks. The sample period was from January 1999 to December 2011 using daily market index data. We observe beta convergence but not sigma convergence; though the sigma values are falling for most of the SADC countries. Under normal conditions, no cointegrating vector was identified when using the US market as benchmark. When using the SSA index as benchmark one cointegrating vector was identified. The paper also takes stock of the extent of software and hardware stock market integration in SADC. The SADC stock exchanges must work towards greater integration so that they can attract more sustained portfolio flows rather than volatile portfolio flows and also greater FDI flows which are much needed for the financial and economic development of the SADC countries. We also need to consolidate and reduce the number of exchanges with the view to improve market capitalization, liquidity, market infrastructure, governance amongst others but most importantly to increase the visibility, robustness and reputation of SADC stock markets at the international level.

Moving toward New Horizons for Marketing Education: Designing a Marketing Training for the Poor in Developing and Emerging Markets

Science.gov (United States)

Teklehaimanot, Mebrahtu L.; Ingenbleek, Paul T. M.; Tessema, Workneh K.; van Trijp, Hans C. M.

2017-01-01

In recent years, marketing education has broadened to poor people in developing and emerging countries. In this article, the authors use four empirical studies that apply well-established training design procedures to design a marketing training program for Ethiopian pastoralists. Because pastoralists operate in extremely remote, traditional, and…

Hybrid machine learning technique for forecasting Dhaka stock market timing decisions.

Science.gov (United States)

Banik, Shipra; Khodadad Khan, A F M; Anwer, Mohammad

2014-01-01

Forecasting stock market has been a difficult job for applied researchers owing to nature of facts which is very noisy and time varying. However, this hypothesis has been featured by several empirical experiential studies and a number of researchers have efficiently applied machine learning techniques to forecast stock market. This paper studied stock prediction for the use of investors. It is always true that investors typically obtain loss because of uncertain investment purposes and unsighted assets. This paper proposes a rough set model, a neural network model, and a hybrid neural network and rough set model to find optimal buy and sell of a share on Dhaka stock exchange. Investigational findings demonstrate that our proposed hybrid model has higher precision than the single rough set model and the neural network model. We believe this paper findings will help stock investors to decide about optimal buy and/or sell time on Dhaka stock exchange.

The development of market power in the Spanish power generation sector: Perspectives after market liberalization

International Nuclear Information System (INIS)

Ciarreta, Aitor; Nasirov, Shahriyar; Silva, Carlos

2016-01-01

This paper provides a comprehensive analysis of the market power problem in the Spanish power generation sector and examines how and to which extent the market has developed in terms of market power concerns after the market liberalization reforms. The methodology applied in this study includes typical ex-post structural and behavioral measures employed to estimate potential for market power, namely: concentration ratios (CR) (for the largest and the three largest suppliers), the Herfindahl–Hirschman Index (HHI), Entropy, Pivotal Supply Index, the Residual Supply Index and Residual Demand Elasticity (RDE). The results are presented for the two largest Spanish generating companies (Endesa and Iberdrola) acting in the Iberian Electricity Market (MIBEL), and in the Spanish Day-ahead electricity market. The results show evidence that these companies have behaved much more competitively in recent periods than in the beginning of the market liberalization. In addition, the paper discusses important structural and regulatory changes through market liberalization processes in the Spanish Day-ahead electricity market. - Highlights: •Competition and regulation in the Spanish electricity market. •The methodology applied in this study: ex-post structural and behavioral measures. •Key dominant companies behaved more competitively in recent periods. •Important structural and regulatory changes in the Spanish electricity market.

MAIN TENDENCIES IN DEVELOPMENT OF COMMERCIAL INSURANCE MARKET

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V. I. Poplyko

2009-01-01

Full Text Available Insurance market plays an important role in the economic development and has a special significance in the countries with economy of the transition period. In spite of its positive influence exerted on the development of national economy the level of  insurance service spreading is still rather low.  The paper considers main results of the activity of the Belarusian insurance organizations. Usage of statistic evaluation methods makes it possible to break them in separate groups. The conducted analysis of organizations’ financial flows (receipts, payments and profits for the period of 2005–2007 testifies to their dynamic development. Economic management subjects of non-state ownership take leading positions in this matter.Further growth of commercial insurance market greatly depends on the government efficiency to regulate the given sphere of activity. Removal of existing negative factors including creation of equal competitive conditions for all participants of the market, its demonopolization, will favor its development. 

Developing a promotional strategy: important questions for social marketing.

Science.gov (United States)

Thackeray, Rosemary; Neiger, Brad L; Hanson, Carl L

2007-10-01

Health practitioners often use the terms marketing and promotion interchangeably. Yet, promotion is just one element of an overall marketing strategy. To realize the greatest impact there must be a combination of all the marketing components, including product, price, place, and promotion. The purpose of this article is to clarify the role of promotion and describe key elements of developing a promotional strategy within the broader context of a social marketing initiative.

MAIN TRENDS OF DERIVATIVES’ MARKET DEVELOPMENT IN CENTRAL AND EASTERN EUROPE

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Kostiantyn Vozianov

2015-11-01

Full Text Available The aim of the study is to examine the factors of formation and development of the derivatives market in Central and Eastern Europe (CEE, to analyze the features of the organization and functioning of these markets, as well as to identify modern trends of development of the derivatives markets of CEE. The methodological basis of the study are historical and logical and systematic approach to the analysis of economic phenomena and processes in national and global environment. The study was conducted using the methods: qualitative and quantitative comparison, factor and structural analysis. Results. The development of the CEE derivatives market is characterized by: rapid growth of derivatives trading for the past two decades; high concentration of trading volumes on the stock market; offering a wide range of derivative products allowing investors to effectively hedge risk or get exposure; exchange consolidation; tendency to increased use of modern telecommunication technologies etc. The key problems of CEE derivatives market are low liquidity and international profile of exchanges and the lack of domestic investors for achieving the desired depth of the market. Practical implications. Research of the derivatives market makes it possible to understand more about the mechanism of functioning of the modern financial sector. In our opinion, special attention should be paid to CEE countries, where the development of the derivatives market began in the 1990s. To date, they are understudied, although they have considerable growth potential and in the future can compete on equal terms with Western European and American markets. Moreover, the starting conditions of development of the derivatives market in the CEE countries are more similar to the market of Ukraine and could be useful in terms of adapting good practices.

Rapidly developing marketing regions : Southeast Asia

International Nuclear Information System (INIS)

Howe, J.

1997-01-01

The risks and opportunities in the rapidly developing markets in Southeast Asia, China in particular, were discussed. It was asserted that no other region in the world can match the long-term market opportunities that China and Southeast Asia promise. The forces driving the economic development in Southeast Asia were described, including the great potential the region holds for the petrochemical industry. Graphs showing total polyethylene production vs. demand for year 2005 were included as illustrative examples. By 2005, China is projected to be importing almost one-half of the products it consumes. Every country with excess capacity will supply China with polyethylene. The political uncertainties that makes doing business in the region a high risk undertaking were reviewed, along with other risks relevant to the petrochemical industry such as (1) high capital costs, (2) over-building to the point that there is more supply than demand for the product, (3) low-cost producers may drive down prices to maintain market share, and (4) the uncertain nature of projections regarding economic growth and (5) inflated estimates of demand for petrochemicals. 1 tab., 4 figs

On the Market Failures during the Development of Low-Carbon Economy

Institute of Scientific and Technical Information of China (English)

LU Xian-xiang; KE Zan-xian; ZHANG Yi

2014-01-01

Greenhouse gas emissions and the development of low-carbon economy are the biggest market failures,which are mainly manifested in such problems as the low-carbon economy being the world's largest externality,the low-carbon economy being the global public goods,and the free-rider along the development of low-carbon economy.The major reason for the market failures during the development of low-carbon economy is lacking of secured property ownership as well as the greenhouse effect.Thus,in order to establish secured property rights through institutional innovation,it is necessary not only to reduce the exploitation of fossil fuels from the source,but also to allocate the emission rights fairly.To develop the low-carbon economy is faced with market failures,but we can not therefore deny the basic roles of the market mechanism in the development of low-carbon economy,rather to correct and adjust the market through institutional innovations,so as to facilitate the establishment and operation of the low-carbon economy.For the sake of the sustainable development of human society,we have to adjust or change the rules of the resource allocation in the market economy,embedding such factors as emission reduction,low-carbon,environmental protection,etc.into the institutional framework of the market via rules,systems and policies.

Tendances Carbone no. 74 'The Timing Impact Approach: How particularities of carbon markets influence market developments'

International Nuclear Information System (INIS)

Ruf, Philipp

2012-01-01

Among the publications of CDC Climat Research, 'Tendances Carbone' bulletin specifically studies the developments of the European market for CO 2 allowances. This issue addresses the following points: With the current 'back-loading' proposal of the European Commission on the table it is essential to further examine the specialities of carbon markets to assess the implications of the proposal on the market development of the EU ETS. An emission right is a new kind of good which can be thought of as a hybrid of a commodity good and a financial product

The role of new product development on export market share

Directory of Open Access Journals (Sweden)

Naser Azad

2013-10-01

Full Text Available There is an ongoing change on customers’ needs on selecting customers’ needs, which may influence requirements on designing products and services as well as export sale and company’s market shares in domestic and international market. In the present study, through descriptive approach with qualitative method and case study, we investigate important key factors influencing on new product development and products’ successive factors at overseas nutritional market. In addition by presenting a new model in accordance with the present condition of the organization we explore the closest product development model and affective factors influencing them. The study investigates 36 factors and extracts six important ones, which influence product development including intelligent information, process research and development, strategy introduced, participation strategy, market survey and differentiation strategy.

Smoothing Techniques for Market Fluctuation Signals

OpenAIRE

Dzikevičius, Audrius; Šaranda, Svetlana

2011-01-01

The financial crisis of 2008–2009 caused lots of discussions between Academia and as a result researches on financial crisis and bubble prediction possibilities appeared. Academia shows its growing interest in the issue during the last decade. The majority of researches made are based on different forms of forecast used. Some of previous studies claim that the trend of the stock market can be forecasted using moving average method. After the finance market crashed, a need to forecast further ...

Horticultural marketing channels in Kenya : structure and development

NARCIS (Netherlands)

Dijkstra, T.

1997-01-01

This study analyses the structure and development of horticultural marketing channels in Kenya. It is based primarily on a farm survey among some 500 farmers in Nyandarua, Kisii and Taita Taveta Districts and a trade survey of about 750 horticultural traders in 18 different market places.

Developing Strategic Marketing Plan for International Tourism Industry

OpenAIRE

Zhang, Mingmo

2013-01-01

International travel agency is the case company where I did my practical training. This thesis focuses on analyzing the case company’s current situation, market environment and competition situation in the tourism market. The main objective is to analyze the complex situation of the case company to develop a strategic marketing plan for the case company to gain competitive advantage. In order to reach the objective, the thesis finds answers to the questions of what the current strategic marke...

Residential Mortgage Market in Economic and Social Development of Ukraine

Directory of Open Access Journals (Sweden)

Onysko Stefaniia M.

2014-02-01

Full Text Available The article studies tendencies of development of the residential mortgage market in Ukraine in the post-crisis period 2009 – 2012, identifies main tendencies of development of the Ukrainian mortgage market and conducts analysis of the level of mortgage interest rates. The article analyses the modern state of the mortgage market of Ukraine, dynamics of volumes of mortgage loans, their cost, structure of banks as mortgage creditors and cost of housing in Ukraine in the studied period. The article makes a number of offers on efficiency of mortgage, offers directions of financial support of rehabilitation of the market for solving housing problems of the population and identifies importance of state support of mortgage development.

Relationship Marketing Stage of Development in Romanian Banking Industry

Directory of Open Access Journals (Sweden)

Alina Filip

2016-02-01

Full Text Available The paper emphasizes the relationship marketing stage of development within the banking industry in Romania, by identifying the extent to which business objectives and marketing strategies of companies are customer oriented. In order to achieve this aim a qualitative marketing research was conducted, by applying in-depth semi-structured interviews. The target group of the research consisted of nine banking companies, selected according to the market share, while the research participants were employees responsible for marketing, sales and customer relationship management activities. Due to respondents’ expertise, during the interviews could be applied mixed research methods in the process of data collection and subsequently, in data analysis. According to research objectives and results, although there is an increase in the importance of customer orientation within banking policies, the integration of relationship marketing optics at the institutional management level is facing a number of deficiencies, especially with regard to the concerns about employees’ satisfaction and loyalty or to the development of relationships with other stakeholders. The degree of satisfaction with the adoption of customer relationship management technology is relatively high among banks, being appreciated mainly those banking performance achieved in terms of retention rate, cross-selling and customer satisfaction. Most banks use the gross customer retention index as the main indicator of customer portfolio stability, although retention objectives tend to be set differently depending on customer value. Internal marketing strategies are developed around staff training processes, while performance evaluation criteria are rather specific to a transactional marketing approach. Results of the research provide clues on the relationship marketing processes and activities that need to be improved, in order to strengthen the current customer base and the competitive

ABB’s Internationalization in the Emerging Chinese Market : Entry Mode and Market Development Progress

OpenAIRE

Phan Van, Thang; Xin, Zhang

2008-01-01

The aim of the thesis is to describe the entry mode choice and market development progress of the successful MNC ABB in the specific emerging market China. The authors also want to use theories in the master course of International Business and Entrepreneurship to explain the internationalization of one specific company ABB

Integration of multi-level marketing management systems geographically industry development

OpenAIRE

Aleksandr Lavrov; Lada Polikarpova; Alla Handramai

2015-01-01

In the article the authors attempt to develop a multi-level management system territorially industry development in market conditions, built in the widespread use of various types of marketing and their horizontal and vertical integration.

Regulation and development of the Argentinean gas market

International Nuclear Information System (INIS)

Ponzo, Ricardo; Dyner, Isaac; Arango, Santiago; Larsen, Erik R.

2011-01-01

Gas markets are becoming increasingly important around the world and the long-term evolution of these markets is of strategic importance for many countries. This makes it essential to understand how regulation and intervention in these markets affects the long-term prospect for the secure supply of gas. We use Argentina as a case to illustrate some of the issues and consequences of gas regulation. Argentina is a country that has had a significant increase in the use of gas over the years, and where a potential gas deficit looms large in the present and the future. Based on a simulation model developed to understand the supply of gas in Argentina, we discuss how regulation will influence the long-term supply of gas in both Argentina and surrounding countries. Using the model, we develop a series of scenarios to highlight the consequences of different current and possible future interventions in the market by the Regulator. Finally, we discuss short-term regulatory options to reduce the impact of a gas deficit, and the possibility of securing the long-term supply of gas in Argentina. - Research Highlights: →This study show that even short intervention in markets can have long term impact. →Simulation can help to understand the evolution of the Argentinean gas markets. →Scenarios highlight the gas shortage.

Day-ahead price forecasting of electricity markets by a new feature selection algorithm and cascaded neural network technique

International Nuclear Information System (INIS)

Amjady, Nima; Keynia, Farshid

2009-01-01

With the introduction of restructuring into the electric power industry, the price of electricity has become the focus of all activities in the power market. Electricity price forecast is key information for electricity market managers and participants. However, electricity price is a complex signal due to its non-linear, non-stationary, and time variant behavior. In spite of performed research in this area, more accurate and robust price forecast methods are still required. In this paper, a new forecast strategy is proposed for day-ahead price forecasting of electricity markets. Our forecast strategy is composed of a new two stage feature selection technique and cascaded neural networks. The proposed feature selection technique comprises modified Relief algorithm for the first stage and correlation analysis for the second stage. The modified Relief algorithm selects candidate inputs with maximum relevancy with the target variable. Then among the selected candidates, the correlation analysis eliminates redundant inputs. Selected features by the two stage feature selection technique are used for the forecast engine, which is composed of 24 consecutive forecasters. Each of these 24 forecasters is a neural network allocated to predict the price of 1 h of the next day. The whole proposed forecast strategy is examined on the Spanish and Australia's National Electricity Markets Management Company (NEMMCO) and compared with some of the most recent price forecast methods.

Clusterwise regression and market segmentation : developments and applications

NARCIS (Netherlands)

Wedel, M.

1990-01-01

The present work consists of two major parts. In the first part the literature on market segmentation is reviewed, in the second part a set of new methods for market segmentation are developed and applied.

Part 1 starts with a discussion of the segmentation concept, and proceeds

Sector strength and efficiency on developed and emerging financial markets

Science.gov (United States)

Fiedor, Paweł

2014-11-01

In this paper we analyse the importance of sectors and market efficiency on developed and emerging financial markets. To perform this we analyse New York Stock Exchange between 2004 and 2013 and Warsaw Stock Exchange between 2000 and 2013. To find out the importance of sectors we construct minimal spanning trees for annual time series consisting of daily log returns and calculate centrality measures for all stocks, which we then aggregate by sectors. Such analysis is of interest to analysts for whom the knowledge of the influence of particular groups of stocks to the market behaviour is crucial. We also analyse the predictability of price changes on those two markets formally, using the information-theoretic concept of entropy rate, to find out the differences in market efficiency between a developed and an emerging market, and between sectors themselves. We postulate that such analysis is important to the study of financial markets as it can contribute to the profitability of investments, particularly in the case of algorithmic trading.

Development of the businesses through the companies for market research

Directory of Open Access Journals (Sweden)

Agim Zuzaku

2015-03-01

Full Text Available Market research as the main part of the marketing is very important for the development of businesses as well as for the opportunity in the creation new jobs. The purpose of this paper is to provide the incentives for the businesses to conduct market research while justifying that the market research is an important factor in the decision making process of the businesses and it impacts the development of their business activities by creating a safe decision-making through market research. In order to convert successfully any business ideas with high capital incomes, it is important for the companies to understand and to determine the right value of their investment. For this particular reason, it is important to address the thesis about how the investment in the market research proves the usefulness or the profit for the company. Nowadays, the market research is not only conducted to gather the information about the market and the collection of data. However, very often it is used even to assist in the identification of the opportunities for the future (this has been referred several times as “market research” ‘to point out the difference from’ data collection’. Market research is priceless in the creation process of the new products, services, brands or advertisements (Keegan, 2009. In the case of Kosovo, market research has found very limited room within the strategies for business development. According to the Kosovo Statistics Agency, during 2013, a total of 9421 enterprises have been registered, whereas in total 1508 enterprises or 16 % of the enterprises registered in 2013 have closed (Kosovo Statistics Agency, 2014. In the framework of this research, we have performed a research with the companies that provide services for market research in order to find out how a market research in Kosovo is conducted and in case the number of market research is increased, how much would it impact the creation of new jobs.

Modeling of market segmentation for new IT product development

Science.gov (United States)

Nasiopoulos, Dimitrios K.; Sakas, Damianos P.; Vlachos, D. S.; Mavrogianni, Amanda

2015-02-01

Businesses from all Information Technology sectors use market segmentation[1] in their product development[2] and strategic planning[3]. Many studies have concluded that market segmentation is considered as the norm of modern marketing. With the rapid development of technology, customer needs are becoming increasingly diverse. These needs can no longer be satisfied by a mass marketing approach and follow one rule. IT Businesses can face with this diversity by pooling customers[4] with similar requirements and buying behavior and strength into segments. The result of the best choices about which segments are the most appropriate to serve can then be made, thus making the best of finite resources. Despite the attention which segmentation gathers and the resources that are invested in it, growing evidence suggests that businesses have problems operationalizing segmentation[5]. These problems take various forms. There may have been a rule that the segmentation process necessarily results in homogeneous groups of customers for whom appropriate marketing programs and procedures for dealing with them can be developed. Then the segmentation process, that a company follows, can fail. This increases concerns about what causes segmentation failure and how it might be overcome. To prevent the failure, we created a dynamic simulation model of market segmentation[6] based on the basic factors leading to this segmentation.

EVOLUTION AND TRENDS IN EDUCATIONAL MARKETING DEVELOPMENT: THEORETICAL AND METHODOLOGICAL ASPECTS

Directory of Open Access Journals (Sweden)

Ecaterina ŞIŞCAN

2016-03-01

Full Text Available The development of the knowledge-based economy, society computerization, globalization and regionalization processes, enhanced dynamics of labor markets, increased competition in the market for higher education etc. have generated profound changes at the level of universities in order to increase their competitiveness both domestically and internationally. These changes require the need for a new way of thinking and designing the activity of higher education institutions based on marketing principles. This article contains a theoretical approach to the concept of educational marketing through the development of marketing theories and models.

Ecological marketing as instrument of steady development providing

Directory of Open Access Journals (Sweden)

I.V. Zamula

2016-07-01

Full Text Available Anthropogenic influence upon environment and its results cause ecological disbalance of a natural system, destroy of biological connection between a human being and nature. That’s why it’s necessary to protect environment from pollution. To realize this task we have to involve some economical sciences as well. Consequently, our researches are directed to the determination of the place of ecological marketing so that an enterprise could reach the principles of the concept of steady development through the harmonization of interests of producers of goods concerning to the receiving of desirable income amount, consumers concerning to satisfaction of their needs and a society as a whole about reaching a steady development. The article determines the tasks of ecological marketing as an instrument for providing the realization of principles of the steady development concept paying special attention to its constituents such as economical, ecological, and social. The author determines the advantages of implementation of the ecological marketing which allows to get definite competitive advantages at the market and create a positive image of its trade mark and its produce among customers. It is proved that the maximum synthesis of interests of economics and ecology is one of the ways of biosphere protection and reaching a steady development of all the countries and a society as a whole.

The development of European gas markets. Environmental, economic and political perspectives

International Nuclear Information System (INIS)

Estrada, J.; Moe, A.; Martinsen, K.D.

1996-01-01

By reviewing past history and developments in the European gas markets and European energy policy, this book identifies the driving forces for future market development. Topics covered include future gas demand and potential supplies, inter-fuel competition and the likely structure of gas markets in Europe in the future. (UK)

Initial Public Offering Market: Ways of Development in Ukraine

Directory of Open Access Journals (Sweden)

Gladchuk Kseniia Nikolaevna

2013-10-01

Full Text Available The article reveals preconditions for Ukrainian IPO market activization, as well as factors restraining its development at present. The history of Ukrainian IPOs on foreign stock exchanges was analyzed. As a result, key trends dominating the IPO market of Ukrainian companies abroad were specified. Practical guidelines of Ukrainian IPO market activization and the structural model of its functioning were suggested.

System of marketing: principles of forming, functioning and development

OpenAIRE

Mazko, T.

2010-01-01

Initial positions of system marketing forming, functioning and development are examined as a component subsystem to the enterprise. Principles are offered in relation to the certain states of the system of marketing for enterprise

Review of Solar PV Market Development in East Africa

DEFF Research Database (Denmark)

Hansen, Ulrich Elmer; Pedersen, Mathilde Brix; Nygaard, Ivan

to understanding these effects by reviewing the development of markets for solar PV in Kenya, Tanzania and Uganda, focusing on how the differences in market development have been explained in the literature. The paper finds that, although Tanzania and Uganda are rapidly catching up, Kenya is still leading......While the diffusion of solar home systems in Kenya has been market-based for some years, the diffusion of PV in most other Sub-Saharan African countries has been driven by government and donor-supported projects aimed at serving specific needs for electricity while at the same time creating...

From outbound to inbound marketing for a web-development company

OpenAIRE

Liukkonen, Maria

2016-01-01

The objective of the thesis is transformation from outbound to inbound marketing of a web-development company based on social media channels. The company is called Tulikipuna and it offers web-development services, coding for web, intelligent websites solutions and software services to all kinds of corporate clients and companies. The theoretical framework was based on defining concept of digital marketing; the difference between otbound and inbound marketing,social media sites and curre...

Development of Danish wind power market

International Nuclear Information System (INIS)

Meyer, Niels I.

2004-01-01

The modern phase of Danish wind power started after the oil crisis in 1973. Based on long traditions of Danish wind power dating back to the beginning of the century a new commercial phase was initiated by small industrial entrepreneurs with support by the Danish government, the Danish Academy of Technical Sciences and green organizations. During the eighties technological development resulted in increased cost efficiency, while the investment subsidies from the state were gradually phased out. Conflicts between utilities and wind power producers over tariffs and the costs of grid connections, then slowed down the penetration of wind power on the Danish market. In addition, many local municipalities were setting up administrative barriers for wind turbines. These barriers were removed by government intervention in the early nineties when favourable feed-in tariffs were introduced together with easy access to the grid, simple procedures for construction allowances and priority to green electricity. As a result wind power was booming in the Danish home market and Danish turbines achieved a global market share of around 50%. After a change of government in December 2001, however the Danish home market for wind power has more or less collapsed. (Author)

EVALUATION OF THE MODERN TENDENCIES IN THE UKRAINIAN STOCK MARKET DEVELOPMENT

Directory of Open Access Journals (Sweden)

Oleksandr Trofimchuk

2015-11-01

Full Text Available The purpose of the article is to research and critically evaluate the features of functioning and development the stock market in Ukraine. The main point is to substantiate modern tendencies and to find ways of more efficient development of the Ukrainian stock market. Methodology. The research is based on the analysis of the important aspects which characterize stock market development. They are the volume of trading activity that was done on stock exchanges, level of market capitalization, economic concentration, price policy on market services, and control over the insider information use and manipulation identification. Results. On the basis of volume of trading activity that was done on stock exchanges, features of stock market structure are determined. Comparative analysis between the stock market capitalization level of Ukraine and average world index of stock market capitalization is done. The level and dynamic of economic concentration is defined. Features of competition between Ukrainian stock exchanges are analyzed. Great attention in research is paid to problems of control over the insider information use and principles of manipulation identification by stock exchanges. Value/originality. The research showed that main amount of trading operations was done in “shadow” stock market, capitalization level decreased and stock market in Ukraine does not meet international standards of transparency. Further research should be focused on problems of ensuring the effective implementation of the basic principles of competition between market participants. Main point is to provide law mechanisms to increase transparency level of the national stock market and to increase share of organized stock market in Ukraine.

7 CFR 915.45 - Production research, marketing research and development.

Science.gov (United States)

2010-01-01

... 7 Agriculture 8 2010-01-01 2010-01-01 false Production research, marketing research and... Production research, marketing research and development. The committee may, with the approval of the Secretary, establish or provide for the establishment of production research, marketing research and...

Globalization determinants of raw materials markets development

Directory of Open Access Journals (Sweden)

Olga Yatsenko

2013-02-01

Full Text Available The determinants of development of raw materials markets and the peculiarities of their formation in the terms of world economy globalization have been researched. The empirical base of research is the agricultural food market as one of the most important bases in the sphere of material production and provision of food security of the country. The important social and economic mission of the agricultural sector has been highlighted, along with the export competitiveness and import dependence of agricultural food products in the international trade. The imperative norms have been substantiated and conclusions have been drawn regarding the establishment of respective conditions for the operation of globally integrated markets in Ukraine.

Marketing research of the chocolate market in Macedonia

Directory of Open Access Journals (Sweden)

Jovanov-Marjanova Tamara

2012-01-01

Full Text Available The consumer market in Macedonia and the chocolate market in particular, are overtaken from many foreign brands. The domestic companies, disregarding their size, are losing market share to the competitors with stronger strategies. This paper shows the existing weaknesses in the current strategies of the domestic companies through case study of the 2 largest confectionery producers in Macedonia on one side, and discovers the consumer behavior and preferences toward FMCG and chocolate through market research and analysis of a purposive statistical sample of 300 consumers on the other. The applied research techniques for the need of the consumer research were questionnaires and in depth interviews with the firms' managers. The analysis clearly indicates that with the adequate market research, i.e. implementation of the market research models and techniques a basis for competitive and successful marketing strategy can be created, not only by large corporations, but by individuals/owners of small and medium sized companies as well.

EFFECTIVENESS OF CAPITAL MARKET DERIVATIVES IN HOUSING DELIVERY OF NIGERIA EMERGING MARKET

Directory of Open Access Journals (Sweden)

Bernard Adjekophori

2016-07-01

Full Text Available The capital market is unarguably the most robust institution in any economy notable for mobilizing the necessary fund for financing long-term productive project. It controls relatively large amounts of capital and represent the largest institutional providing long-term credits for capital project like real estate that requires huge capital outlay. This study therefore, attempts an investigation into the effectiveness of capital market derivatives in housing delivery in Lagos. An empirical survey research was conducted in Lagos, using a random sampling technique with a structured questionnaire to collect data from 147 respondents comprising 89 stockbrokers and 58 real estate developers in Lagos mega-city. Data collected were analyzed with SPSS using descriptive and inferential statistics. The result revealed that 56.7% of the observed variations in housing delivery (R2= 0.567; p< 0.05 is explained by capital market derivatives, which suggests that, proper utilization of capital market derivatives will enhance and improve housing delivery in Nigeria. However, this is not been adequately used by developers of real estate projects in the study. Thus, the study recommends amongst other remedial steps that a synergetic effort should be created between the capital market and real estate developers which will enhance effective housing delivery, the development of people and the Nation.

New perspectives in relationship marketing conceptualization

Directory of Open Access Journals (Sweden)

Daniel Adrian GÂRDAN

2011-12-01

The present article is trying to capture some of the possible directions of development of relationship marketing techniques considered by the author as being a kind of future trends of this complex scientific approach. In a brief we consider as appropriate for companies in the consumer markets to develop relationship marketing strategies around the concept of “consumer personal brands basket”. Considering this, every company should try to put together strategic resources and develop common activities with other producers from the brands basket for a certain consumer. Due to the technological development and diminishing costs for management of large and complex consumer databases, developing such a strategic orientation could be not only an illusion but a simple solution for consumers and tomorrow’s competitive environment.

Keynesian Substantiation of the Marketing Policies in Local Development

Directory of Open Access Journals (Sweden)

Lucica MATEI

2010-06-01

Full Text Available The local development means the existence of several goods and services and their performance, expressed through adequate marketing policies, thus determining the overall development performance.The paper approaches the economic fundamental issues of local development and in this context it determines the basic components of public service marketing, relevant for local development: price, multiplier of revenues/expenditures, respectively the export multiplier.Those elements will express the ratios between resources and outcomes and their balance is based on a Keynesian model in an open economy.

Analysis of development of buldings societies market in the Czech Republic

Directory of Open Access Journals (Sweden)

Vlasta Kašparovská

2005-01-01

Full Text Available The paper analyses market trends of the building societies in the Czech Republic in years 1995–2003. The main aim of the contribution is to verify the following thesis:1.\tIn previous development, it comes to the permanently increasing growth in the market of deposits and loans of building saving.2.\tConcentration in the market of building saving decreases.Analyses is made on two partial markets : deposit market and market of building saving loans. Growth rate index was chosen for the evaluation of the growth of both submarkets. Herfindahl-Hirchman index was chosen for evaluation of concentration trends. Analyses of the building saving market using the stated methodical approaches enables to enunciate the findings for the appointed hypothesis.Both submarkets do not show permanent increasing of growth rate in the period 1995–2003. The growth rates of both markets are declining in the first part of the period, the growth rates are increasing in the second part of the period. The concentration level of both markets is decreasing in years 1998–2003. This trend in the building societies market was influenced namely by general trend of market rate of interest in this period, by increasing exploitation of the real estate credit as a form of housing financing and by more activ credit policy used by minority building societies.The concentration development in the market of deposits and loans of building saving is not identical with the development of concentration in the market of deposits and loans in the whole bank sector. It may be deduced, that the development in the whole bank sector has been affected by the factors that have not operated in the market of building saving – decrease of banks in the bank sector of Czech Republic and educing of the part of redressed bank assets out of Czech Republic bank sector.

Expanding Marketing Principles for the Sale of Higher Education

Science.gov (United States)

Rudd, Denis; Mills, Richard

2008-01-01

This paper will develop and explain a conceptual framework for the use of business industry marketing techniques within the higher educational spectrum. This framework will demonstrate how sound marketing management can help higher education increase its effectiveness and improve student interest, as well as encourage the development of managerial…

Marketing Concept as a Tool for Development of Tourism in Kosovo

OpenAIRE

Ukaj, Fatos

2010-01-01

Using Marketing in Tourism creates a clear view about the real state of developing Tourisms offers and its effects, dealing with marketing elements through Promotion and Distribution of Tourism’s product. The purpose of using Marketing concept in Tourisms activity is to stimulate and to help the development of Tourism in Kosovo. Without successful functioning of Marketing in today’s surrounds and world’s global business, Tourism and the other business branches, would be convicted in fai...

The characteristic of marketing macro environment of European developing countries and Ukraine for company's marketing activity

OpenAIRE

Peresadko, Galina; Bakastov, Ihor

2013-01-01

Іn the report the comparative analysis of different European macro-marketing in developing countries and Ukraine. The analysis of the demographic, economic, natural, technological, political and cultural factors. Also the perspectives for Ukraine's marketing macro environment.

A market without tension. Market monitor, development of the Dutch small-scale consumer market for electricity and natural gas. January 2006 - June 2006

International Nuclear Information System (INIS)

Van Liere, M.; Postema, B.; Te Velthuis, M.

2006-11-01

The energy market is liberalized since 1 July 2004. The Dutch government has liberalized the energy market to stimulate competition between suppliers and to offer the consumer freedom of choice of their own energy supplier. As energy suppliers must put continuous effort in acquiring and preserving customers, the customers may expect better quality and service at relatively lower prices. In a well-functioning energy market the customer will benefit from the liberalisation. DTe (Dutch Office of Energy Regulation) is the regulator of the energy sector and supervises the energy companies adhering to the rules of the energy markets, protecting customers where needed. Moreover, DTe also monitors the developments in the energy markets. In the market monitor private consumers market DTe reports on the operating of the consumer market, also called the private consumers market. [mk] [nl

Persuasive techniques used in television advertisements to market foods to UK children.

Science.gov (United States)

Boyland, Emma J; Harrold, Joanne A; Kirkham, Tim C; Halford, Jason C G

2012-04-01

The aim of this study was to quantify the nature and extent of use of persuasive marketing techniques in television advertisements (adverts) to promote foods to children. Popular UK commercial television channels broadcasting children's/family viewing were recorded for 2 days (6 am-10 pm) every month in 2008 and recordings were screened for adverts. Eighteen thousand eight hundred and eighty eight adverts were for food and these were coded for peak/non-peak children's viewing time and representation of core (healthy)/non-core (unhealthy)/miscellaneous foods. The analysis assessed use of persuasive appeals, premium offers, promotional characters (brand equity and licensed characters), celebrity endorsers and website promotion in food adverts. Promotional characters, celebrity endorsers and premium offers were used more frequently to promote non-core than core foods, even on dedicated children's channels. Brand equity characters featured on a greater proportion of food adverts than licensed characters. A food brand website was promoted in a third of food adverts (websites are not covered by the statutory regulation on food advertising). This extensive analysis of television adverts demonstrated that the use of persuasive marketing techniques to promote unhealthy foods was extensive in broadcasting popular with children despite regulations. Further studies should incorporate an analysis of the content of websites promoted during food adverts. Copyright © 2011 Elsevier Ltd. All rights reserved.

51 The Role of Stock Market Development on Economic Growth in ...

African Journals Online (AJOL)

User

2012-01-24

Jan 24, 2012 ... An International Multidisciplinary Journal, Ethiopia ... study measures the relationship between stock market development indices ... The stock market capitalization ratio was used as a ... market performance and economic growth. ... With well-functional financial sector or banking sector, stock markets can.

What Is the Relationship between the Age of the Audience and the Effectiveness of Marketing Techniques in Attracting Students to a Community College?

Science.gov (United States)

Silberg, Carol A.

A study was conducted at Prince George's Community College (PGCC) to investigate the relationship between the age of the audience and the effectiveness of marketing techniques in attracting students to the college. The study focused on how and why community colleges market themselves, and why some techniques were more effective than others for…

Managing total corporate electricity/energy market risks

International Nuclear Information System (INIS)

Henney, A.; Keers, G.

1998-01-01

The banking industry has developed a tool kit of very useful value at risk techniques for hedging risk, but these techniques must be adapted to the special complexities of the electricity market. This paper starts with a short history of the use of value-at-risk (VAR) techniques in banking risk management and then examines the specific and, in many instances, complex risk management challenges faced by electric companies from the behavior of prices in electricity markets and from the character of generation and electric retailing risks. The third section describes the main methods for making VAR calculations along with an analysis of their suitability for analyzing the risks of electricity portfolios and the case for using profit at risk and downside risk as measures of risk. The final section draws the threads together and explains how to look at managing total corporate electricity market risk, which is a big step toward managing total corporate energy market risk

Marketing approach to the management of the relationship between customer and supplier in the market of engineering

Directory of Open Access Journals (Sweden)

Babenkova Anna V.

2011-02-01

Full Text Available Article is devoted to the development of models of marketing management relationship between customer and supplier in the market of engineering, which is based on the authors' proposal complex relationship marketing - Model 6C-6P. Author presents an algorithm for identifying consumer research their satisfaction with the relationship with the supplier. Considered a key element of management models and central part of the algorithm is a technique developed by the author satisfaction assessment relationship with the supplier, which allows to quantify the main characteristics of inter-firm relationships and gain an understanding of consumer expectations and grievances for the subsequent development of corrective measures to improve the quality of cooperation and as a result on improving the efficiency of the company's b2b market in the long term.

The essence and peculiarities of the development of industrial marketing in Ukraine

OpenAIRE

Shkvyrya, Natalya

2013-01-01

In article the nature and meaning of industrial marketing in market conditions are determined. The main differences between consumer marketing of industrial marketing are systematized. Prerequisite for the development of industrial marketing in Ukraine are identified.

NAMAs and the carbon market. Nationally appropriate mitigation actions of developing countries

Energy Technology Data Exchange (ETDEWEB)

Holm Olsen, K.; Fenhann, J.; Hinostroza, M.

2009-07-01

The role of carbon markets in scaling up mitigation actions in developing countries in the post-2012 climate regime is the topic of Perspectives 2009: NAMAs and the Carbon Market - Nationally Appropriate Mitigation Actions of Developing Countries. The eight papers presented explore how mitigation actions in developing countries, in the context of sustainable development, may be supported by technology, finance and capacity development in a measurable, reportable and verifiable manner. Key issues discussed are the pros and cons of market and non-market mechanisms in raising private and public finance, and the appropriate governance structures at the international and national levels. The aim of this publication is to present possible answers to these questions, with a specific focus on the role of existing and emerging carbon markets to finance NAMAs. (LN)

INNOVATION-LED ECONOMIC DEVELOPMENT THROUGH MARKETING AND TAX INCENTIVES

Directory of Open Access Journals (Sweden)

Camelia Surugiu

2015-09-01

Full Text Available Specialists and decision-makers recognize the power of innovation in inducing economic growth and development of regions and countries. The question is how to sustain an innovative environment, in order to generate creative ideas for the market. The authors debate two solutions, namely marketing and fiscal policy, but we have to underline that there are other instruments available to induce innovativeness. This paper submits to the attention, the innovation as being one of the main forces which supports economic development and economic recovery. Governments which sustain enterprises’ innovation of products and process will have many chances to transform economies into developed and prosperous ones. But innovation by itself does not bring always success, and that is why marketers, economists and innovators must cooperate for favourable outcomes to occur.

Ultra-processed food product brands on Facebook pages: highly accessed by Brazilians through their marketing techniques.

Science.gov (United States)

Horta, Paula M; Rodrigues, Fernanda T; Dos Santos, Luana C

2018-06-01

To analyse the content and extent of marketing of ultra-processed food products (UPP) and their brand pages on Facebook, which are highly accessed by Brazilians. Descriptive. Sixteen UPP brand pages on Facebook were selected from 250 pages that were the most liked by Brazilians in October 2015. We analysed the frequency of 'likes' and members 'talking about' each one of the pages, in addition to fifteen marketing techniques used in the previous year (September 2014 to October 2015). The number of posts, likes, 'shares' and 'commentaries', and the mean number of likes, shares and commentaries per post, were collected for one month, from 23 September to 23 October 2015. The two most liked pages were: Coke® (93 673 979 likes) and McDonald's® (59 749 819 likes). Regarding the number of people talking about the pages, McDonald's led with 555 891 commentaries, followed by Coke (287 274), Burger King® (246 148) and Kibon® (244 523). All pages used marketing techniques, which included photos, user conversations, presence of brand elements and links. Videos were observed on 93·8 % of the pages; promotions on 68·8 %; and celebrities on 62·5 %. In one month, Garoto®, Outback® and Coke were brands that published more than one post per day. Kibon achieved the highest ratio of likes per post (285 845·50) and Burger King had the highest mean shares per post (10 083·93), including commentaries per post (7958·13). UPP marketing is extensively used on Facebook pages and is highly accessed by Brazilians, with UPP companies employing a diversity of marketing strategies.

Market Development for Entrepreneurs. Panel V.

Science.gov (United States)

Appalachia, 1986

1986-01-01

Four small business development experts examine ways of encouraging/helping entrepreneurs: market identification; management education; improved capital access; emphasis on business and producer services; import substitution; local purchasing; local business expansion; adaptation of good ideas; response to problems/trends in lifestyle changes,…

Social marketing: issues for consideration.

Science.gov (United States)

Novelli, W D

1983-01-01

Few social organizations have been able to incorporate all the essential components of successful marketing, namely, a customer oriented perspective, careful product development, segmented targets and programs, and an interative process of analysis, planning, implementation, and replanning. The lack of resources is part of the problem of moving forward into comprehensive social marketing. Social organizations may use marketing's 4 "Ps" -- product, price, promotion, and place, but often they must also contend with low visibility, lamentable budgets, little research, and lack of continuity. Several general problems confront marketing planners who try to transfer marketing approaches used to sell toothpaste and laundry detergent to promote concepts like family planning, smoking cessation, and nutrition. It has not been possible simply to apply commercial techniques for market analysis and segmentation or product, price, channel, and communication strategy and implementation to social programs. Evaluating program effectiveness is another area where commercial methods fail to readily apply. Contraceptive social marketing programs can point to quantifiable success measures of units sold and revenue received, but generally social marketers must gauge their longterm program objectives such as reduced fertility rates according to intermediary measures such as knowledge change or reported behavior. Currently, organizational design is being studied by several contraceptive social marketing programs. Trained marketing managers in key positions, a systematic marketing planning process, and careful monitoring and control are key program success ingredients that frequently are missing in social agencies where marketing activities and functions may not be fully understood. Many social organizations have established communication functions, but they are not conducive to the broader role that marketing must play if any significant impact is to result. Additionally, in the absence of

The development of capital market and bank risk: The case of Iran

Directory of Open Access Journals (Sweden)

Navid Babak Jamshidi

2017-01-01

Full Text Available This paper is an attempt to investigate about relationship between the development of capital market and bank risk in Tehran Stock Exchange. Three hypotheses were presented in this research. This is a descriptive- correlative research. Multi-variable regression was used in this research. According to results of this research, there is a significant relationship between the development of capital market and bank risk. Additionally, there is significant relationship between Beta, income variety, and market value and capital market development. Also, due to effective role of bank in Iran economy bridge market, it is possible to point out its effective role in capital market. Results of this research confirm this claim. It is suggested to stakeholders and users of banking information and capital market to pay attention to bank risks regard their decision-making.

Trends in the development of energy markets

International Nuclear Information System (INIS)

Penkov, P.; Donchev, A.; Stefanova, E.

2000-01-01

The 20th annual energy symposium (7-8 Dec., 1999, Houston) has been organized by 'Arthur Andersen' company. The main subjects presented are: research, monitoring and assessment of the market risk by BUMP system; electro-energy systems development; energy markets transformation including their liberalization and convergence; necessity of investment capital and possibilities for its effective increasing; structural reform in electric energy sector, in accordance with the European requirements. A review on the achievements and problems in the energy field in the Central and Eastern European countries during the years after the democratic changes is presented at the round table discussion. It is outlined the significance of the operating energy laws in this countries and increasing productivity, and efficiency of the former government electricity companies for the development of corporations. The process of transformation and privatization in some countries in Central and Eastern Europe: Hungary, Poland, Romania, Czech Republic, Latvia, Lithuania is analyzed. As a result of the reports delivered at the 20th yearly symposium, conclusions are made that even in the developed countries the production competition gets into trouble. The right field of market competition in electric-energy field isn't a struggle for production but it is a struggle for investments

A critique of social marketing in the non-profit development sector

Directory of Open Access Journals (Sweden)

L.M. Fourie

2009-07-01

Full Text Available In its struggle to find funding, non-profit organisations world-wide are increasingly using social marketing strategies. This approach potentially influences non governmental organisations (NGOs and community based organisations (CBOs in their communication with their “clients”, i.e. those persons and com-munities in need of development. Marketing strategies con-sequently become instruments in achieving social development, with as main premise that behaviour could be changed by means of persuasive, top-down communication. Social marketing, with its roots in marketing, has a strong focus on persuasion and favours top-down communication rather than dialogical communication strategies suggested by the par-ticipatory development communication approach. It is also questionable whether social marketing can be equated with the principles of a Biblically informed approach to communication. With these questions in mind, this article discusses Biblical views on communication and the participatory development communication approach. A critique of the social marketing approach is then offered. It is argued here that there is no clear-cut answer as to whether social marketing could be described as participatory. What is clear is that there are many different views on social marketing, as is the case with participatory approaches. It would thus seem more correct to place social marketing on a participation continuum, rather than to define it as being participatory and thus per definition ethical or not. Finally, a number of suggestions are made which could bring it more in line with the participatory communication approach as well as Biblical principles on com-munication.

World chicken meat market – its development and current status

Directory of Open Access Journals (Sweden)

Anna Vladimirovna Belova

2012-01-01

Full Text Available The global meat market and primarily the chicken meat market represents a very dynamically developing area. The objective of the present article is the analysis of the chicken meat market in the world in order to identify the basic development trends associated with the development of production of and trade in chicken meat, and also in order to identify the individual entities controlling the global chicken meat market. In methodological terms, the article analyzes the development of production of, consumption of and trade (export and import in chicken meat in the years 1961–2009. The main sources of data necessary for the processing of the individual analyses are the FAOSTAT and UN COMTRADE databases. The results of the conducted analysis show the following findings. World production of poultry meat increased from 7.5 million tons to more than 86 million tons. The global market reacted in a flexible manner, in which there was an increase in volumes of executed trade from 271 thousand tons/year in the year 1961 to more than 10.7 million tons/year in the year 2010. Further, the value of world trade in chicken meat within the analyzed period increased from approximately USD 169 million to approximately USD 16 billion. If we analyze the global chicken meat market, it may be stated that it is very concentrated. The analysis of the global market further shows that Brazil, the USA and China represent, in terms of global production, consumption and trade, the main driving force on the chicken meat market. These three countries have a share in global production of approximately 46%, their share in global consumption ranges at a level of over 40%. The share of these countries in global export ranges at a level exceeding 50%.

MARKETING STRATEGIES IN THE DEVELOPMENT AND IMPLEMENTATION OF THE PROJECT

Directory of Open Access Journals (Sweden)

Дмитрий Георгиевич БЕЗУГЛЫЙ

2015-05-01

Full Text Available The article is devoted to marketing in project management, as the scope of activities aimed at improving the quality characteristics of the project for its further effective market promotion in an increasingly competitive environment. Particular attention is paid to marketing strategies during the development and subsequent sale of the project to the investor. The problem of effective combination of marketing strategies and project management process is being solved.

Developing a common language for using social marketing: an analysis of Public Health literature.

Science.gov (United States)

Quinn, Gwendolyn P; Ellery, Jane; Thomas, Kamilah B; Marshall, Robert

2010-10-01

The term social marketing has been used to describe a multitude of interventions that incorporate the use of traditional marketing techniques to promote a behavior that will improve the health or well-being of a target audience or of society as a whole. However, there is wide variation in the way social marketing is defined and used. This systematic review article examines how social marketing has been defined and applied to social problems within the public health literature from 2001-2006, by adapting a grading-system borrowed from evidence-based medicine and utilizing Kotler and Zaltman's definition of social marketing. Additionally, definitions of social marketing were identified in the reviewed articles. Identifying a common language in the description and design of social marketing interventions will benefit researchers and practitioners interested in social marketing as a behavior change approach.

Embedding Marketing in International Campus Development: Lessons from UK Universities

Science.gov (United States)

Lewis, Vicky

2016-01-01

This paper provides recommendations for embedding a market- and marketing-informed approach within the development process for a new international campus. It includes a brief outline of the current global profile of international campuses (as one form of transnational education) before highlighting the role of marketing at key stages of campus…

Towards mass-market development of wind energy

International Nuclear Information System (INIS)

Palz, W.

1996-01-01

The wind turbine technologies employed in today's markets for wind energy are innovative, efficient and in many cases cost competitive. A world market of more than 1000 MW/year and with a turnover of 1 billion ECU has developed and 30,000 new jobs have been created, most of them in small and medium size enterprises. 80% of today's world production is European. The preferred turbine capacity of today is 500 kW. In the next few years a three-fold increase in the rated power of most commercial machines to 1.5 MW is expected. The new large machines have been achieved through the ''WEGA''-programme of the European Commission. Significant market penetration of wind power in the European Union is very recent. The 2500 MW installed wind capacity in Europe today accounts only for 1/2% of the total capacity available for electricity production. Markets of the future will depend on a better development of the economic integration issues of wind energy into large networks. A key is the cost of electric grids which conditions the opportunity cost for feeding wind power at any particular point into the grids. Also, better predictability of the wind resource will give higher value to wind power in the grid and improve its economics further. Various financing schemes have been set up throughout Europe. Financial support and incentives are vital for some more years to come to expand current markets and improve economics through economy of scale. The utilisation of wind turbines in off-grid situations is an important new field for technological innovations and deployment. (author)

7 CFR 982.58 - Research, promotion, and market development.

Science.gov (United States)

2010-01-01

... development, and marketing promotion, including paid advertising, designed to assist, improve, or promote the... direct expenditures for such marketing promotion including paid advertising as may be authorized. The... promotion including paid advertising, that promotes the sale of hazelnuts, hazelnut products, or their uses...

The development of the natural gas market in Morocco

International Nuclear Information System (INIS)

Bencheqroun, A.

1997-01-01

Thanks to the transit royalties gained with the Maghreb-Europe gas pipeline, Morocco will dispose of an important source of energy supply which will allow the development of a local natural gas market, and as part of the rural electrification policy, will dispose of a safe resource of power production. This paper presents the energy and economical situation of Morocco, in particular the development of LPG consumption, nd the perspectives of development of the natural gas market and of gas companies in this country. (J.S.)

Understanding MBA Consumer Needs and the Development of Marketing Strategy

Science.gov (United States)

Dailey, Lynn; Anderson, Murphy; Ingenito, Cristina; Duffy, David; Krimm, Paul; Thomson, Scott

2006-01-01

The need to develop marketing strategies in higher education is evident. In order to develop effective strategies, marketers must understand the basic needs that their product fulfills. Exploratory research was utilized to identify and better understand the needs that motivate consumers to pursue an MBA degree. This paper emphasizes the importance…

Structural change in Europe's gas markets: three scenarios for the development of the European gas market to 2020

International Nuclear Information System (INIS)

Ellis, A.; Bowitz, E.; Roland, K.

2000-01-01

Against the background of the European Union's Gas Directive, and the emergence of new players and markets in Europe's gas sector, this paper explores how company actions could shape the future for the gas industry. Starting with an examination of company strategies this paper develops three scenarios for the future: a 'Gradual Transformation' scenario where a single European gas market develops that is essentially oligopolistic in nature; a 'Vertical Integration' scenario, where upstream and downstream gas companies merge to form a vertically integrated gas supplier; and a 'Pull the Plug' scenario, where the current market structure decomposes into a competitive market. These scenarios are examined in terms of their impact on gas prices, demand and the distribution of gas rent along the supply chain. The paper highlights the fact that the EU's gas Directive is not sufficient for the introduction of competition into Europe's gas markets, but that company actions will be the key determinant, and they may favour alternative market structures. (Author)

Developing organizational structures for international marketing

OpenAIRE

Ioan Cucu

2002-01-01

International marketing represents marketing activities performed across national boundaries. The level of involvement in international marketing can range from casual exporting to globalization of markets. Although most firms adjust their marketing mixes for differences in target markets, some firms are able to standardize their marketing efforts worldwide

Developing a district energy system in a competitive urban market

Energy Technology Data Exchange (ETDEWEB)

Mitola, J.P. [Unicom Thermal Technologies, Chicago, IL (United States)

1995-09-01

In two year`s time, Unicorn Thermal Technologies has grown into one of the largest district cooling systems of 25,000 tons with a 1996 plan to grow to 40,000 tons. This growth is attributed to the development and implementation of a marketing and sales plan based on thorough market research and innovative marketing and sales strategies, and the consistent implementation of those strategies. The beginning of the sales effort was focused around the company`s first district cooling facility, However, it quickly grew into a much broader vision as market acceptance increased. Although the district energy industry has often based its message on being a low cost energy provider, market research and early sales experience indicated that customers choose district cooling as a value added service. As customers began to reserve capacity in the first plant, the idea that district cooling is a value added service and not a commodity energy product was continually reinforced through marketing communications. Although this analysis is a review of developing a district energy system in a competitive urban market, it purposely avoids a long winded discussion of head to head competition.

Deregulation and competitive power markets -- Its impact on developing economies

International Nuclear Information System (INIS)

Saran, K.

1998-01-01

The aim of privatization in developed countries is to encourage competition in generation and supply of power whereas the focus of developing economies is to bridge the demand supply gap by addition of capacity. However, there needs to be a reconciliation between these two apparently having conflicting objectives even in case of developing economies. In competitive power markets it is necessary that rules of the game are identified in advance and followed uniformly by all players. Existence of a ''referee'' would be necessary to regulate the game so as to ensure fair play. The regulatory institution would serve this purpose and work as a stimulator to development of privatization and competitive power markets in developing economies. Consumer interests should be of upper-most priority in the mind while establishing power markets and regulatory institutions, particularly as market forces are unfavorable to consumer interests in power shortage conditions. As competition fosters, gradually market forces take over and the ''harsh'' regulator would convert itself to a ''silent vigil referee'' so as to ensure genuine competition. The debate of deregulation vs. regulation will continue but the show must go on for building of an increasingly sound, competitive and vibrant power sector in the interest of end use consumers. The planned and phased restructuring though a delayed process is a preferred process and India is fully determined to achieve this

Obstacles to Development of Marketing Channels of Agricultural Products in China and Countermeasures

Institute of Scientific and Technical Information of China (English)

2011-01-01

This paper introduces the connotation of marketing channels of agricultural products, and gives an overall of current modes of marketing channels of agricultural products in China, including the marketing channel of transportation and sale of agricultural products, the marketing channel of intermediary sales agent, and the marketing channel of mutual cooperation. The problems existing in the marketing channel of agricultural products in China as follows: first, the cost is high; second, the technological content is low; third, the upstream main body lacks competitiveness; fourth, the structure of investment is irrational. Corresponding countermeasures are put forward to develop marketing channels of agricultural products as follows: perfect the service function of wholesale market of agricultural products; propel the construction of integration and expansion of wholesale market; develop the circulation cooperatives of agricultural products; develop the integrated organization of production and sales of agricultural products.

Contract-based electricity markets in developing countries: Overcoming inefficiency constraints

Science.gov (United States)

Perera, M. N. Susantha

The electric utility sector throughout the world has been undergoing significant changes. It is changing from its traditional, central-station generation model managed under a vertically integrated monopoly to a more market-dependent business. In the rich industrialized countries, this change has progressed rapidly with the emergence of competitive markets---not only in the area of electricity generation, but also in the extension of such markets down to the level of retail domestic consumer. Developing countries, on the other hand, are trying to attract much-needed investment capital for their power sector expansion activities, particularly for the expansion of generating capacity, through the involvement of the private sector. Unlike their industrialized counterparts, they are facing many limitations in transforming the mostly government-owned monopolies into market-driven businesses, thereby creating an environment that is conducive to private sector participation. Amongst these limitations are the lack of a well-developed, local private sector or domestic financial market that can handle the sophisticated power sector financing; inadequate legal and regulatory frameworks that can address the many complexities of private power development; and numerous risk factors including political risks. This dissertation research addresses an important inefficiency faced by developing countries in the new contract-based market structure that has emerged within these countries. It examines the inefficiencies brought on by restrictions in the contracts, specifically those arising from the guaranteed purchase conditions that are typically included in contracts between the purchasing utility and independent power producers in this new market. The research attempts to provide a solution for this problem and proposes a methodology that enables the parties to conduct their businesses in a cost-efficient manner within a cooperative environment. The situation described above is

Market power monitoring and mitigation in the US wholesale power markets

Energy Technology Data Exchange (ETDEWEB)

Helman, Udi [Federal Energy Regulatory Commission, 888 First Street, N.E., Washington, DC 20426 (United States)

2006-05-15

Under current statutory requirements, the Federal Energy Regulatory Commission (FERC) must ensure that prices in US wholesale power markets are 'just and reasonable'. This has been interpreted by the agency and the courts as requiring the monitoring and mitigation of undue market power. This paper focuses on generation market power. Prior to electricity sector restructuring, wholesale bilateral power trading took place among vertically integrated monopoly utilities trading at the margin or between small independent producers and the utilities. Under those conditions, the authorization of trading at market prices, called 'market-based rates', required only that the generation supplier pass a simple market share screen for market power. As restructuring unfolded, and market conditions changed, there has been a steady evolution in FERC's market power mitigation rules, encompassing (a) changes in the market power assessment required for granting market-based rates and related methods for merger approval, and (b) development and refinement of new techniques for screening and mitigating offers into the organized day-ahead and real-time markets operated by Independent System Operators (ISOs) and Regional Transmission Organizations (RTOs). This paper reviews these changes to date, as FERC continues to clarify its approved rules and procedures. It also examines recent methods for quantitative market power analysis that could augment current procedures or supplant them, as found appropriate. (author)

Development Situation, Trend and Countermeasure of Consumer-level UAV Market in China

Directory of Open Access Journals (Sweden)

Kang Yu-Lei

2017-01-01

Full Text Available This paper is based on the status of Chinese consumer-level UAV(Unmanned Aerial Vehicle market. According to the main problems in Chinese consumer-level UAV market, the author analyses the trends of Chinese consumer-level UAV market. Then, the author put forward some suggestions to develop Chinese consumer-level UAV market. In 21st century, the research and development expenditure presents the explosive growth in Chinese consumer-level UAV market. From the year of 2012, DJI released their first consumer-level UAV product. Amazon, Facebook, Google and other companies have announced their entry into the UAV market. In 2016, Huawei also announced that it will enter the UAV market.

An econometric model of the South African stock market

Directory of Open Access Journals (Sweden)

E Moolman

2015-01-01

Full Text Available A wealth of literature exists concerning the modelling of stock markets, as well as the examination of the relationshiop between share price and various economic factors, both theoretically and empirically.  However, most studies use data for developed countries in their analyses, while the literature moselling emerging stock markets in general, and the south African stock market in particular, is quite sparse.  This study develops a structural theoretically founded model of the South African stock market that is estimated using co-integration and error-correction techniques. These techniques respectively estimate the long-term equilibrium or intrinsic value of the stock market, and the short-term fluctuations around the quilibrium level. According to the results, share prices are co-integrated with the variables dictated by the expected present value model of asset price determination.  The short-term fluctuations are determined by various factors such as interest rates, a risk premium, the exchange rate, foreign stock market adn other variables.

Using nudging and social marketing techniques to create healthy worksite cafeterias in the Netherlands: intervention development and study design.

Science.gov (United States)

Velema, Elizabeth; Vyth, Ellis L; Steenhuis, Ingrid H M

2017-01-11

The worksite cafeteria is a suitable setting for interventions focusing on changing eating behavior, because a lot of employees visit the worksite cafeteria regularly and a variety of interventions could be implemented there. The aim of this paper is to describe the intervention development and design of the evaluation of an intervention to make the purchase behavior of employees in the worksite cafeteria healthier. The developed intervention called "the worksite cafeteria 2.0" consists of a set of 19 strategies based on theory of nudging and social marketing (marketing mix). The intervention will be evaluated in a real-life setting, that is Dutch worksite cafeterias of different companies and with a number of contract catering organizations. The study is a randomized controlled trial (RCT), with 34 Dutch worksite cafeterias randomly allocated to the 12-week intervention or to the control group. Primary outcomes are sales data of selected products groups like sandwiches, salads, snacks and bread topping. Secondary outcomes are satisfaction of employees with the cafeteria and vitality. When executed, the described RCT will provide better knowledge in the effect of the intervention "the worksite cafeteria 2.0" on the purchasing behavior of Dutch employees in worksite cafeterias. Dutch Trial register: NTR5372 .

Developing marketing strategies for university teaching hospitals.

Science.gov (United States)

Fink, D J

1980-07-01

University teaching hospitals face increasing competition from community hospitals, expanding regulation of health care, a rising tide of consumerism, and in many cases a declining urban population base. These problems, which may threaten the teaching hospital's ability to continue tertiary care, teaching, and research functions, may be solved with the aid of new marketing strategies. In developing its marketing strategy, a hospital must assess its strengths and weaknesses, specify its goals in measurable terms, implement tactics to achieve these goals, and evaluate its marketing program. The strategies should be directed toward achieving better relationships with institutions, practitioners, and surrounding communities and increasing patient, visitor, and employee satisfaction. A wide variety of programs can be used to reach these goals and to help teaching hospitals meet the competitive challenges of this decade.

DEVELOPMENT OF BOND MARKET IN BANGLADESH: ISSUES, STATUS AND POLICIES

OpenAIRE

Mohammad Saleh JAHUR; S.M. Nasrul QUADIR

2010-01-01

Bond market acts as buffer of equity market. This market in Bangladesh has been found very inefficient with respect to number of issues, volume of trade, number of participant, long-term yield curve, interest rate policy etc. In view of this, the present study has been undertaken aiming at identifying the problems that impedes the growth and development of Bond Market in Bangladesh. Researchers have collected both primary and secondary data and analysed the same by employing descriptive measu...

DEVELOPING INTERNET MARKETING PLAN. CASE COMPANY: ANTOREE INTERNATIONAL PTE. LTD.

OpenAIRE

Nguyen, Ngoc Minh

2016-01-01

The purpose of the thesis was to develop a current digital marketing plan of a service provider in Vietnam called Antoree International Pte. Ltd. There presented theories about the service marketing mix in the impact of the Internet; marketing strategy for service providers and all popular types of Internet marketing. In empirical part, information about the case company would follow next. A SWOT analysis would then provide readers a comprehensive look into the current situation of Antore...

Developing a Marketing Mind-Set: Training and Mentoring for County Extension Employees

Science.gov (United States)

Sneed, Christopher T.; Elizer, Amy Hastings; Hastings, Shirley; Barry, Michael

2016-01-01

Marketing the county Extension program is a critical responsibility of the entire county staff. This article describes a unique peer-to-peer training and mentoring program developed to assist county Extension staff in improving marketing skills and successfully developing and implementing a county Extension marketing plan. Data demonstrating…

INNOVATION NETWORKS AND MARKETING MIX: AN EXPLORATORY STUDY ON PRODUCT'S DEVELOPMENT

Directory of Open Access Journals (Sweden)

Thel Augusto Monteiro

2013-12-01

Full Text Available The purpose of this paper is to present how innovation networks can be used to develop a new product or service, using the marketing compound. The study methodology consists of an exploratory research from literature review on this subject. After an initial discussion of the characteristics of innovation networks and marketing functions, the study presents proposals that allow adequately addressing the main difficulties in the management of marketing in innovation networks. Through this study it can be stated that these networks have been identified as an attractive alternative for the development of new products, when using the marketing mix, given the dynamics of the contemporary market. Innovation networks bring a lot of benefits to companies that embrace the relationship between these networks and marketing. The discussion reveals that the structure in the form of innovation networks can bring effective results in the organization which adopt it, providing competitiveness and adaptability in the face of its target market.

Developing an international market entry strategy and tactical plan for the cultural tourism of Turkey in South Korea market

OpenAIRE

Alaeddinoğlu, Faruk; Can, Ali Selçuk

2009-01-01

Since international tourism market is more competitive and lucrative, most of countries want to give their emphasis on their promotional activities in order to increase their market share. This aim can be achieved either through the product diversification or penetrating new markets. In this regard, this paper primarily focuses on developing market entry strategy and tactical plan for cultural tourism of Turkey in Korean market. After the justification of Korean outbound tourism based on anal...

Developing Agricultural Markets in Sub-Saharan Africa

DEFF Research Database (Denmark)

Jones, Edward Samuel; Gibbon, Peter

2011-01-01

behind these effects. We find substantial benefits from the scheme, driven primarily by the establishment of credible incentives for farmers to adopt technologies which improve cocoa quality. There is also evidence of broader trends of market deepening and increased productivity, probably due to positive......This article investigates the process of development in a traditional African export market, focusing on a contract farming scheme for organic cocoa in rural Uganda. Based on a repeated household survey, we measure the impact of the scheme on the income of participants and the economic mechanisms...

Developing marketing system for civil engineering firm

Directory of Open Access Journals (Sweden)

Jovićević Ratko

2006-01-01

Full Text Available In this paper intention was to reveal insufficient connection between theory and practice in civil engineering as indispose condition for more efficient solving problems which products unstable environment of engineering firms. Successful connection between theory and practice, when we talk about marketing in civil engineering, did not develop at satisfied way. Civil engineering is, in aspect of implementation of modern philosophy of marketing, in big residue related to the other spices of economy. In that order we want to appoint on possibility to resolve this discrepancy.

Marketing communication strategy of Finnish and Japanese mobile game developers and publishers

OpenAIRE

Cheng, Yi-Tung

2017-01-01

Both the marketing communication strategy of mobile game industry and the industry itself have been drastically evolving in the past years since the development of computation, data transfer and communication technology on mobile devices. Marketing communication has been considered a significant part in marketing strategy, but the marketing communication strategy, activity and channels were not well investigated so far. In this study, 9 SMEs Finnish and Japanese mobile game developers and pub...

Marketers Understanding Engineers and Engineers Understanding Marketers: The Opportunities and Constraints of a Cross-Discipline Course Using 3D Printing to Develop Marketable Innovations

Science.gov (United States)

Reifschneider, Louis; Kaufman, Peter; Langrehr, Frederick W.; Kaufman, Kristina

2015-01-01

Marketers are criticized for not understanding the steps in the engineering research and development process and the challenges of manufacturing a new product at a profit. Engineers are criticized for not considering the marketability of and customer interest in such a product during the planning stages. With the development of 3D printing, rapid…

New paradigm for drug developments--from emerging market statistical perspective.

Science.gov (United States)

Quan, Hui; Chen, Xun; Zhang, Ji; Zhao, Peng-Liang

2013-11-01

Paradigm for new drug development has changed dramatically over the last decade. Even though new technology increases efficiency in many aspects, partially due to much more stringent regulatory requirements, it actually now takes longer and costs more to develop a new drug. To deal with challenge, some initiatives are taken by the pharmaceutical industry. These initiatives include exploring emerging markets, conducting global trials and building research and development centers in emerging markets to curb spending. It is particularly the current trend that major pharmaceutical companies offshore a part of their biostatistical support to China. In this paper, we first discuss the skill set for trial statisticians in the new era. We then elaborate on some of the approaches for acquiring statistical talent and capacity in general, particularly in emerging markets. We also make some recommendations on the use of the PDUFA strategy and collaborations among industry, health authority and academia from emerging market statistical perspective. © 2013.

A Risk Metric Assessment of Scenario-Based Market Risk Measures for Volatility and Risk Estimation: Evidence from Emerging Markets

Directory of Open Access Journals (Sweden)

Sitima Innocent

2015-03-01

Full Text Available The study evaluated the sensitivity of the Value- at- Risk (VaR and Expected Shortfalls (ES with respect to portfolio allocation in emerging markets with an index portfolio of a developed market. This study utilised different models for VaR and ES techniques using various scenario-based models such as Covariance Methods, Historical Simulation and the GARCH (1, 1 for the predictive ability of these models in both relatively stable market conditions and extreme market conditions. The results showed that Expected Shortfall has less risk tolerance than VaR based on the same scenario-based market risk measures

Strategic Marketing Developments in Informational Society

OpenAIRE

Eleonora Mihaela Constantinescu

2014-01-01

The market relation is structurally reshaped in the context of informational society, which causes conceptual, management and technological mutations in marketing. A new marketing paradigm is shaped which causes management transformations through the transition to strategic marketing and changes in the specific communication mechanisms of e-marketing and cyber-marketing.

Development of the Recruitment Services Market in Ukraine

OpenAIRE

Pysarevska Hanna I.

2013-01-01

The article analyses tendencies of development of the recruitment services market in Ukraine. It justifies actuality of the study of the recruitment services market, which confirms high and stable demand on the services of personnel agencies. It determines main problems in this sphere: insufficiently high quality of services, absence of professional standards, high fluctuation of personnel in agencies, low qualification of consultants on personnel selection, absence of statistical data about ...

SYSTEMIC RESEARCH MODEL OF DEVELOPMENT OF MARKETING THOUGHT AND EDUCATION IN CROATIA

OpenAIRE

Renko, Nataša

2001-01-01

The author conceived the model for systemic research of development of marketing thought and education in Croatia. The model consists of six elements which are completely interactive and have essential influence on development of marketing educational system. The model also helped to evaluate historical occurences which had preceded and influenced the present situation in Croatia, and which might have possible consequences to future development of marketing educational system in Croatia.

Effects of marketing in different stages of development

Directory of Open Access Journals (Sweden)

Demir Lima

2016-07-01

Full Text Available In everyday life, by reason of ignorance of the essence of marketing, we come across numerous cases of misuse and improper understanding of word marketing. Nowadays people have more the attitude in the consciousness of the need for understanding and recognition of the right meaning of the word marketing. There are many definitions about Marketing in literature and contemporary practice, each attempt to define the term marketing can only partly be understood as successful and complete. Indeed, it is impossible to define and summarize in only a few sentences everything that has to do with marketing as a process and its roles. Marketing specialists need to identify the concerns and desires of consumers to be able to target their minds, hearts and souls. In the paradox of globalization, concern and common consumer’s desire is to make the society and the world a better place and even an ideal place to live. Some companies are doing a kind of differentiation through corporate philanthropy for social or environmental causes. Now we are witnessing the birth of Marketing 3.0. In a world full of confusion, they are looking for those companies that can complement them deeper for social justice, economic and environmental mission, vision and company values that they represent. In selecting products and services, people not only demand the fulfillment of their functional and emotional, but also the human spiritual fulfillment. The third force that gives impetus to the creation of marketing 3.0 is the emergence of creative society. People in creative society are people who have developed the activity of the right brain hemisphere and working in creative sectors such as science, arts and professional services. Based on these facts the era of marketing 3.0 is the era where marketing practices are strongly affected by changes in consumer behaviors and attitudes. It is the most sophisticated customercentric era where the customer requires more cooperative

The measurement of China's consumer market development based on CPI data

Science.gov (United States)

Xiao, Jiang; Wang, Minggang; Tian, Lixin; Zhen, Zaili

2018-01-01

Consumer Price Index (CPI) is a comprehensive index which contains a large amount of market information. In order to effectively measure the running status of China's consumer market and analyze the dynamic evolution characteristics of regional economic consumption in China, the eigenvalues and eigenvectors of random matrix are proposed to quantitatively describe the evolution relationship of provincial and regional CPI in China. Based on the provincial data of China's CPI, system risk entropy, synchronicity ratio, stability and market induction are introduced to characterize the market evolution characteristics, and analyze the regional differences and synchronicity of the consumer price index of China and evaluate the development of China's consumer market. The results show that the average system risk entropy of China's consumer market for the period 2000-2015 is 0.1646, fluctuating in the range of 0.0512-0.3288, indicating a higher system risk of China's consumer market. The system risk of China's consumer market is still higher than the average in nearly 15 years. Fluctuating in the range of 0.3871-0.9355, the market synchronicity ratio has a mean of 0.7225, which reveals a higher market consistency level, a rising trend in fluctuation but an increasing tendency in the degree of unbalanced regional development. Evolution results of market induction demonstrate that the evolution of China's consumer market has experienced four stages. The market induction has possessed a sustained growth trend since August 2010. Scenario analysis indicates that the key to effectively improve China's consumer market system is to solve the lagging issue of China's western region market on the basis of controlling and resolving of the existing risk.

PV market stimulation by training and creativity workshops

Energy Technology Data Exchange (ETDEWEB)

Pearsall, N

2001-07-01

Building integrated photovoltaic (BIPV) systems are expected to be a major route for the utilisation of solar energy in Europe. In order for BIPV to realise its full potential, it is necessary to increase the market size and this requires the development of appropriate market segments as they become financially viable. There may be accompanying market stimulation methods such as financing packages, tax reductions or other incentives. Thus it is important for the PV system designer and/or supplier to be aware of developing market segments and of methods to address these. The realisation of a BIPV project requires the interaction of several key players and consideration of many issues, including technical design, architectural acceptability, planning constraints, interfacing with existing electricity supply systems and financing. The aims of this project were: to promote consideration of the marketing aspect of BIPV when developing projects; to introduce a range of players in the sector to marketing techniques; and to initiate new project ideas to address market needs. These aims were addressed by the organisation of creativity workshops in which marketing issues could be discussed and participants could utilise marketing approaches in the development of project ideas. (author)

PV market stimulation by training and creativity workshops

International Nuclear Information System (INIS)

Pearsall, N.

2001-01-01

Building integrated photovoltaic (BIPV) systems are expected to be a major route for the utilisation of solar energy in Europe. In order for BIPV to realise its full potential, it is necessary to increase the market size and this requires the development of appropriate market segments as they become financially viable. There may be accompanying market stimulation methods such as financing packages, tax reductions or other incentives. Thus it is important for the PV system designer and/or supplier to be aware of developing market segments and of methods to address these. The realisation of a BIPV project requires the interaction of several key players and consideration of many issues, including technical design, architectural acceptability, planning constraints, interfacing with existing electricity supply systems and financing. The aims of this project were: to promote consideration of the marketing aspect of BIPV when developing projects; to introduce a range of players in the sector to marketing techniques; and to initiate new project ideas to address market needs. These aims were addressed by the organisation of creativity workshops in which marketing issues could be discussed and participants could utilise marketing approaches in the development of project ideas. (author)

The Development of Competent Marketing Professionals

Science.gov (United States)

Walker, Ian; Tsarenko, Yelena; Wagstaff, Peter; Powell, Irene; Steel, Marion; Brace-Govan, Jan

2009-01-01

The process of transition from university undergraduate to business professional is a crucial stage in the development of a business career. This study examines both graduate and employer perspectives on the essential skills and knowledge needed by marketing professionals to successfully perform their roles. From in-depth interviews with 14…

International wind energy development. World market update 2011. Forecast 2012-2016

Energy Technology Data Exchange (ETDEWEB)

2012-03-15

The World Market Update 2011 is BTM Consult's seventeenth edition of this annual wind energy market report. The report includes more than 80 tables, charts and graphs illustrating global wind market development, as well as a wind market forecast for 2012 - 2016 and predictions for the wind market through 2021. The report delivers several views on the fast-growing wind market, including: 1) Record installation of 41.7 GW. 2) Strong presence of four Chinese wind turbine suppliers in the Top 10 list. 3) China maintains the No. 1 market position in the world, with 17.6 GW of new capacity. 4) Offshore wind is on track for increased contribution to wind power in Europe. 5) Market value will grow from Euro 52.2 billion in 2011 to Euro 86.3 billion in 2016. 6) Direct drive turbines now account for 21.2% of the world's supply of wind power capacity. 7) Wind power will deliver 2.26% of the world's electricity in 2012. 8) Forecasts and predictions to 2021 indicate that wind power can meet 8.0% of the world's consumption of electricity by 2021. International Wind Energy Development - World Update 2011 includes individual country wind market assessments, incentives around the world, and detailed analysis of both the demand and supply sides of the wind market in 2011. This year's report reviews the latest developments in hydraulic drivetrains, identifies the pros and cons, and compares the hydraulic technology to the industry's three currently established drivetrain technologies: conventional gear-, direct and hybrid-drivetrains. (Author)

Global Trends and Development Prospects for Oil and the Oil Products Market

Directory of Open Access Journals (Sweden)

Maria Dorozhkina

2006-03-01

Full Text Available This article discusses the important issue of the development of the global market of oil and oil products. It offers an overview of how this market was formed and its current status, classification, location and potential of countries in the oil and oil processing business. It analyzes the Ukrainian oil products market. The article discusses the shortcomings and strategic areas for the development of Ukraine’s oil transport system. It presents an optimum method for creating integration groups in order to develop the oil processing business in Ukraine for the future. The article considers the main trends and outlines development prospects for the global oil and oil products market.

THE DEVELOPMENT OF REGIONAL FOOD MARKETS OF UKRAINE: CHALLENGES AND PROSPECTS

Directory of Open Access Journals (Sweden)

Iryna СHERDANTSEVA

2016-07-01

Full Text Available In the article there are defined global and national factors having effect on the development of the Ukrainian food market. There are outlined research directions which will help to develop efficient mechanisms of market regulation in the post-crisis period.

The market for magnetic resonance spectroscopy

International Nuclear Information System (INIS)

Carlson, L.

1990-01-01

The medical market is, at present, the most dominant market for low T c superconductors. Indeed, without magnetic resonance imaging (MRI), there would hardly be a low T c superconductor market at all. According to the author, any development that can expand the medical market for MRI machines would be a welcome one. This paper reports how the recent advances in magnetic resonance spectroscopy (MRS) are such a development. While the principle of MRS has bee around as long as MRI, only recently have advances in technique, computer programming and magnet technology allowed MRS to advance to a point where it may become an important technology-one that could increase the medical market for superconductors. The author discussed how MRS can be used to analyze oil core samples for their oil content, oil/water ratios, how the oil is bound and how to extract it

Analyzing Developing Country Market Integration using Incomplete Price Data and Cluster Analysis

NARCIS (Netherlands)

Ansah, I.G.; Gardebroek, Koos; Ihle, R.; Jaletac, M.

2015-01-01

Recent global food price developments have spurred renewed interest in analyzing integration of local markets to global markets. A popular approach to quantify market integration is cointegration analysis. However, local market price data often has missing values, outliers, or short and incomplete

Consumer acceptance, market test and market development of irradiated rice, dehydrated vegetables and spices

International Nuclear Information System (INIS)

Shi Peixin; Lin Yin

2001-01-01

Establishment of irradiation processing parameters, a quality assurance system, consumer acceptance, market test and market development of irradiated rice, dehydrated vegetables and spices were the activities carried out in this project by the Chinese Agricultural Irradiation Center. The results of the studies showed that the process dose for rice was 0.2-0.5 kGy when the non-uniformity was lower than 2.5, dose range for dehydrated vegetables was 5-7 kGy, dose for spices was 7-8 kGy. The system for quality assurance was established. The processing standards for several irradiated food items were set up. Market test showed that more than 70-80% of consumers accepted irradiated food. Industrial companies also accepted irradiated dehydrated vegetables and spices. The latter were successfully introduced to the markets and successful commercialization of irradiated garlic was followed. The economic benefit of operating the Chinese Agricultural Irradiation Center was analyzed and found attractive, especially for low dose irradiation of foods in sufficient supply. (author)

Consumer acceptance, market test and market development of irradiated rice, dehydrated vegetables and spices

Energy Technology Data Exchange (ETDEWEB)

Peixin, Shi; Yin, Lin [Chinese Agricultural Irradiation Center, Institute for Application of Atomic Energy, Chinese Academy of Agricultural Sciences, Beijing (China)

2001-05-01

Establishment of irradiation processing parameters, a quality assurance system, consumer acceptance, market test and market development of irradiated rice, dehydrated vegetables and spices were the activities carried out in this project by the Chinese Agricultural Irradiation Center. The results of the studies showed that the process dose for rice was 0.2-0.5 kGy when the non-uniformity was lower than 2.5, dose range for dehydrated vegetables was 5-7 kGy, dose for spices was 7-8 kGy. The system for quality assurance was established. The processing standards for several irradiated food items were set up. Market test showed that more than 70-80% of consumers accepted irradiated food. Industrial companies also accepted irradiated dehydrated vegetables and spices. The latter were successfully introduced to the markets and successful commercialization of irradiated garlic was followed. The economic benefit of operating the Chinese Agricultural Irradiation Center was analyzed and found attractive, especially for low dose irradiation of foods in sufficient supply. (author)

Product Development in Higher Education Marketing

Science.gov (United States)

Durkin, Mark; Howcroft, Barry; Fairless, Craig

2016-01-01

Purpose: During the last 20 years or so the changing environment in which universities operate has meant that commensurately more emphasis has been placed on marketing principles. In light of this emphasis, it is perhaps a little surprising that relatively little attention has been directed towards the processes by which universities develop their…

Major Trends in the Development of the Marketing Information System

Directory of Open Access Journals (Sweden)

Gheorghe Orzan

2008-01-01

Full Text Available Marketing data base is a very useful instrument through whitch you can use the marketing information from the internal system of the firm and any other information from the outside environment in order to reach the marketing objectives and functions. The development of a modern marketing information system using the systems of the unique data bases offer the possibility of stocking and using of an incredible volume of marketing information of numerical nature, text, graphic, sounds, voice and video images, simple and easy to access through automatic procedures delivered by the host systems of data bases administration (SGBD, locally or at distance.

Using nudging and social marketing techniques to create healthy worksite cafeterias in the Netherlands: intervention development and study design

Directory of Open Access Journals (Sweden)

Elizabeth Velema

2017-01-01

Full Text Available Abstract Background The worksite cafeteria is a suitable setting for interventions focusing on changing eating behavior, because a lot of employees visit the worksite cafeteria regularly and a variety of interventions could be implemented there. The aim of this paper is to describe the intervention development and design of the evaluation of an intervention to make the purchase behavior of employees in the worksite cafeteria healthier. The developed intervention called “the worksite cafeteria 2.0” consists of a set of 19 strategies based on theory of nudging and social marketing (marketing mix. The intervention will be evaluated in a real-life setting, that is Dutch worksite cafeterias of different companies and with a number of contract catering organizations. Methods/design The study is a randomized controlled trial (RCT, with 34 Dutch worksite cafeterias randomly allocated to the 12-week intervention or to the control group. Primary outcomes are sales data of selected products groups like sandwiches, salads, snacks and bread topping. Secondary outcomes are satisfaction of employees with the cafeteria and vitality. Discussion When executed, the described RCT will provide better knowledge in the effect of the intervention “the worksite cafeteria 2.0” on the purchasing behavior of Dutch employees in worksite cafeterias. Trial registration Dutch Trial register: NTR5372 .

Trends of shipping markets development

Directory of Open Access Journals (Sweden)

Tomasz Nowosielski

2012-06-01

Full Text Available Shipping markets are dependent on international trade transactions that generate transport needs. These needs can dynamically change depending on global natural resources and commodity markets situation. The changes affecting shipping markets can also be caused by changes to the existing cargo flows and by establishing new ones in different geographies. It is anticipated that in the future shipping markets will change, visible by a decline in shipping in North America and Europe and an increase in Asia.

Broadening the concept of marketing.

Science.gov (United States)

Kotler, P; Levy, S J

1969-01-01

Marketing in business is the task of finding and stimulating buyers for a firms's output. Product development, pricing, distribution, and communication are the mainstays of marketing, while progressive firms also develop new products and chart the trends and changes in people's needs and desires. Marketing can either apply its knowledge to social problems and organizations or remain in a narrowly defined business activity. Every organization has basically the same functions: personnel management, production, income, and promotion, which are using modern marketing skills in commercial sectors. Suppliers and consumers are needed by all organizations. In Canada a group wished to promote an antismoking campaign but they had little money compared to the tobacco companies. This group used modern marketing techniques to combat their lack of funds and found many ways, e.g., books, articles. A business firm uses a multitude of marketing tools to sell its product. Nonbusiness organizations frequently do not integrate their programs the way the businesses place all activities under one marketing vice president and department. Astute marketing depends on continuous feedback from consumers and suppliers. They are dependent upon up-to-the-minute research that tells them about changes in the environment and moves of competitors. Nonbusiness organizations are often casual about the research upon which they base their vital decisions.

Functional food. Product development, marketing and consumer acceptance--a review.

Science.gov (United States)

Siró, István; Kápolna, Emese; Kápolna, Beáta; Lugasi, Andrea

2008-11-01

It was mainly the advances in understanding the relationship between nutrition and health that resulted in the development of the concept of functional foods, which means a practical and new approach to achieve optimal health status by promoting the state of well-being and possibly reducing the risk of disease. Functional foods are found virtually in all food categories, however products are not homogeneously scattered over all segments of the growing market. The development and commerce of these products is rather complex, expensive and risky, as special requirements should be answered. Besides potential technological obstacles, legislative aspects, as well as consumer demands need to be taken into consideration when developing functional food. In particular, consumer acceptance has been recognized as a key factor to successfully negotiate market opportunities. This paper offers a brief overview of the current functional food market situation in USA, Japan and some European countries completed with some comments on functional food future potential. It explores the main challenges of such product development focusing on the different factors determining the acceptance of functional food. Furthermore it discusses some prominent types of these food products currently on the market.

European gas market developments. Opportunities and threats

International Nuclear Information System (INIS)

Van Oostvoorn, F.

1998-09-01

The paper is based on two studies conducted by ECN, namely a study entitled 'An analysis of the West-European gas market: a company approach' and another entitled 'Developments of gas markets across Europe' to be published in November 1998. The paper addresses the past driving factors responsible for the increasing share of gas in the EU energy demand. Furthermore it very briefly discusses the rising dependency of the European Union (EU) on gas imports from non-EU sources such as Russia and the expected gas-to-gas competition in a large number of EU countries in the next decades. 25 refs

Marketing faculty of Bucharest Economic Studies University: historic landmarks, present and future developments

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Călin Petrică Vegheş

2013-06-01

Full Text Available This paper aims to present the main events that left their mark on the history and evolution of the Marketing Faculty of Bucharest Economic Studies University, an academic body that this will mark its 10th anniversary this fall. As the only school dedicated exclusively to the study of marketing in Romania, as well as one of the few exclusively marketing schools in Europe, the history of the Marketing Department and, subsequently, of the Marketing Faculty overlaps in the last four decades with that of Romanian marketing higher education, as well as with the graduate transformation of Romania’s economy to a post-industrial, information-based and customer centric economy. Part of Economic Sciences domain, marketing contains a set of concepts, tools, methods and techniques through which the organization, irrespective of its profile, analyzes the environment where it lives (marketing research, sets goals and strategies to be achieved (strategic marketing planning, design and execute operational activities (marketing programs in order to maximize profits and to satisfy customer’s and society’s needs at the required level. Marketing as a strategic and operational area, captures the interest of Romanian managers and specialists of international organizations, being a source of competitive advantage and positioning of the company and its portfolio brands, in the mind and soul of current and potential customers

Marketing Nature-Oriented Tourism or Rural Development and Wildlands Management in Developing Countries: A Bibliography

Science.gov (United States)

C. Denise Ingram; Patrick B. Durst

1987-01-01

Annotated bibliography that specifically links tourism marketing and wildlands management. The bibliography is divided into five sections: Information Sources, Wildlands Management, Planning and Development, Tourism Impacts, Marketing and Promotion.Indexed by author and geographical location.

A snapshot of the European energy service market in 2010 and policy recommendations to foster a further market development

International Nuclear Information System (INIS)

Marino, Angelica; Bertoldi, Paolo; Rezessy, Silvia; Boza-Kiss, Benigna

2011-01-01

As of 2010, the energy service market in Europe is still far from utilising its full potential. Wide-scale peer-reviewed studies investigating the development and up-to-date status of the European ESCo market are scarce. This article presents a comprehensive insight of the European ESCo industry based on the results from a large-scale survey carried out 2009-2010 in 39 European countries. The observed market development during the period 2007-2010, trends in business practices, and factors influencing the ESCo industry evolution are described. Finally, having considered the remaining barriers and the supporting factors as well as the successful experiences in Europe, policy measures that could further promote ESCo activities are proposed. - Highlights: → ESCo markets in Europe continue to show diverse stages of development. → Between 2007 and 2010 the European ESCo market underwent a slow growth. → European states have introduced favourable legislative framework for energy conservation. → Loan guarantees recognising the ESCo contractual model increase the access to finance. → Establishment of quality standards and certification schemes for ESCos are essential.

Developments in the European methanol market

International Nuclear Information System (INIS)

Speed, J.

1995-01-01

In the late eighties/early nineties the World Methanol Market was basically divided into three regional markets--America, Asia Pacific and Europe. These markets were interrelated but each had its own specific characteristics and traditional suppliers. Now the situation has changed; in the mid nineties there is a Global Methanol Market with global players and effective global pricing and the European market is governed by events world-wide. Europe is however a specific market with specific characteristics which are different from those of other markets although it is also part of the Global Market. Hence before the author focuses on Europe he looks at the World Market. The paper discusses world methanol production and consumption by region, world methanol consumption by end use, world methanol supply demand balance, the west European market, western European methanol production, methanol imports to W. Europe, the Former Soviet Union supplies, W. European methanol consumption by end use, MTBE in Europe, duties on methanol imports into W. Europe, investment in Europe, the effect of the 1994/95 price spike, and key issues for the future of the industry

Culturally Responsive Marketing of Coach and Pepsi

OpenAIRE

Edwin Quinn; Renika Quinn

2015-01-01

This study will focus on the cultural aspects of China and how the brands Coach and Pepsi will target Chinese consumers. Information will be provided on the society, economical facets, marketing analysis and positive and normative perspectives of the study. China, like with many other countries has developed certain marketing techniques as a way of gaining the interest of their consumers.

The Australian stock market development: Prospects and challenges

OpenAIRE

Sheilla Nyasha; Nicholas M. Odhiambo

2013-01-01

This paper highlights the origin and development of the Australian stock market. The country has three major stock exchanges, namely: the Australian Securities Exchange Group, the National Stock Exchange of Australia, and the Asia-Pacific Stock Exchange. These stock exchanges were born out of a string of stock exchanges that merged over time. Stock-market reforms have been implemented since the period of deregulation, during the 1980s; and the Exchanges responded largely positively to these r...

Contribution to the analysis of the Czech real-estate development market

Directory of Open Access Journals (Sweden)

Martina Procházková

2008-01-01

Full Text Available Czech economy went through a substantial transformation in last two decades affecting business environments of all fields. This paper presents partial results of the Czech development market ana­ly­sis. It explains the characteristics of real-estate development, real-estate development market and the complexity of the real-estate development process, including market research, site selection (using feasibility analysis, due diligence, property acquisition, project design, obtaining entitlements, financing, construction, lease-up or sale or operation, if the project is retained as and asset.The significant growth in last decade of the analyzed market is slowing down due to current greater circumspection of banks when providing credits for new development projects, drop of real pro­per­ty prices in Western Europe and at the same time greater revenues from real properties in Eastern Europe. The inhibition of the investment in commercial real property (both what number of transactions concerns, and total volume of investment is influenced by so-called mortgage crisis on the U. S. and British real estate market. In Czech market, the factors are reflected in a number of respects.The paper suggests future steps of the intended research, focus on identification of factors affecting decision-making process when preparing real-estate development project, finding interrelationships among these factors, quantification and setting weight of the factors, creation of a decision-making process model and its test on a real case. The model should contribute to decrease waste of time and money investment in these feasibility calculations by providing a tool which helps pre-select projects with higher chance of success in earlier phase.

Product’s Development Strategy and Market Expansion in Development of Traditional Food as a Product of Culinary Excursion in Bali

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Luh Putu Wrasiati

2016-03-01

Full Text Available The purpose of this study was to determine the traditional market would be developed as a culinary tourism by the local government of Level II regions (districts / cities, formulation of activities and facilities needed by the strategy of product development and market expansion, implement strategies that had been selected and defined as conduct training, coaching, and mentoring to traders and waiters in traditional markets that have been determined. The results showed that the chosen market that would be developed markets were “senggol” market (night market of Tabanan City, Kreneng-Asoka Denpasar, Gianyar City, Klungkung City, and City Park Singaraja. Food vendors who were in these markets got guidance regarding the development of products such as ordinances presentation, use of additives, sanitation, and coaching appearance. Market expansion strategy carried out by making brochures, websites "baliwisatakuliner.com" and the provision of traditional food outlets at every event such as the Feast of Balinese art, Buleleng Festival, Festival Vilage Sanur, Nusa Penida Festival, and the annual events in the Anniversary Exhibition of the Republic of Indonesia.

Privatization, political risk and stock market development

NARCIS (Netherlands)

Perotti, E.C.; van Oijen, P.H.

1999-01-01

This paper investigates whether privatization in emerging economies has a significant indirect effect on local stock market development through the resolution of political risk. We argue that a sustained privatization program represents a major political test which gradually resolves uncertainty

Offensive and Defensive Competitive Marketing Strategy: The Development of Construct & Measurements

Directory of Open Access Journals (Sweden)

Pantri Heriyati

2010-12-01

Full Text Available Malaysia is opening parts of its services to greater foreign participation due to globalization. Local banks have since consolidated a decade ago and foreign banks expanding their businesses in local markets have intensified the competition. As a result, credit card adoption is getting more challenging to marketers. Hence effective marketing strategies are important. The theoretical model of the paper is based on the buyer behaviour model by Kotler and Armstrong (1999. The model identifies the major factors which influence consumer buyer behaviour and how buyer decision process affects the buyer behaviour. The paper aims to examine the effectiveness of marketing strategies in enhancing credit card adoption. A survey was conducted on 251 respondents using a survey instrument. The data collected was analyzed using a series of statistical techniques. The results of the analysis are discussed and the findings revealed that social status is an important factor associated with customers’ behaviour. This factor is also associated with sales promotions. Findings also revealed that credits cards that create social admiration are preferred.

A Novel Marketing Strategy based on Information Technology

Institute of Scientific and Technical Information of China (English)

Zhang Xiao

2012-01-01

Marketing, electronic data interchange, internet data center, electric ordering system Abstract：Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. Information technology is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications.

Developments in marketing ethics

NARCIS (Netherlands)

Jeurissen, R.J.M.; Ven, van de B.W.

2006-01-01

This article presents a response to the following papers: "Ethical Marketing," by P.E. Murphy, G.R. Laczniak, N.E. Bowie, and T.A. Klein, "Marketing Ethics: Cases and Readings," edited by P.E. Murphy and G.R. Laczniak, "Advertising Ethics" by E.H. Spence and B. van Heekeren, and "Corporate Social

A summary and update of developing annuities markets : the experience of Chile

OpenAIRE

Rocha, Roberto; Rudolph, Heinz P.

2010-01-01

The rapid growth of the market for retirement products in Chile has its origins in the pension reform that was implemented in 1981. But the successful development of an active annuity market also reflects many other factors. This paper summarizes and updates an earlier longer study on the development of the Chilean annuity market. The update focuses on the numerous changes that were introd...

The Development of Advertising and Marketing Education: The First 75 Years

Science.gov (United States)

Applegate, Edd

2008-01-01

Advertising and marketing education in colleges began in 1893, when Joseph Johnson of the University of Pennsylvania developed a curriculum in journalism that included information about advertising. Other universities developed curricula in journalism that included advertising in the late 1800s and early 1900s. Courses in marketing were offered in…

Entrepreneurial developments and small scale industry contribution to Nigerian national development- A marketing interface

Directory of Open Access Journals (Sweden)

Ayozie Daniel Ogechukwu

2011-01-01

Full Text Available : In both developed and developing countries, the government is turning to small and medium scale industries and entrepreneurs, as a means of economic development and a veritable means of solving problems. It is a seedbed of innovations, inventions and employment. Entrepreneurship is as old as Nigeria and had contributed to the growth of the economy. Presently in Nigeria, SMEs assist in promoting the growth of the country’s economy, hence all the levels of government at different times havepolicies which promote the growth and sustenance of SMEs. This paper identifies the orientation of SME’s and entrepreneurial trends in Nigeria, tackles the operational definition and scopes, and describes the role of the Nigerian government as a participant, regulator and facilitator, both legally and politically in the growth of SMEs and entrepreneurship. It identifies the marketing problems of SMEs and entrepreneurships in Nigeria, the provision and enactment of beneficial and supportive laws, the provision of infrastructural facilities, constant man-power and development, direct financial assistance to SMEs and the establishment of finance institutions to support SMEs. It identifies the roles of SMEs in Nigeria’s development and growth. It discusses the entrepreneurial thoughts, problems and advance practical marketing solution. It concludes by clearly specifying the role of marketing to the survival of SMEsand entrepreneurship in Nigeria, and relevant recommendations. For SMEs to survive marketing practice and principles must be given prominence.

Can markets compute equilibria?

CERN Document Server

Monroe , Hunter K

2009-01-01

Recent turmoil in financial and commodities markets has renewed questions regarding how well markets discover equilibrium prices, particularly when those markets are highly complex. A relatively new critique questions whether markets can realistically find equilibrium prices if computers cannot. For instance, in a simple exchange economy with Leontief preferences, the time required to compute equilibrium prices using the fastest known techniques is an exponential function of the number of goods. Furthermore, no efficient technique for this problem exists if a famous mathematical conjecture is

CONTEMPORARY DEVELOPMENTS OF THE MARKETING ORIENTATION AND ACTIVITY

Directory of Open Access Journals (Sweden)

Ileana (BĂDULESCU ANASTASE

2016-07-01

Full Text Available Marketing is a new activity, whose premises for emergence must be sought at the very beginning of the 20th century. It had a slow development, localized within a country with a strong market economy. The term ‘strategy’ represents the title of one of the ten supreme magistrates, who used military force during the time of confrontations. Currently, ‘strategos’ means the planning of the enemies’ destruction by using resources, and the term ‘strategy’ is limited to the phrase. A more thorough analysis of the notion may be summed up in five key factors: plan, strategy, behavioural model, position and perspective. After the 1950s - 1960s, marketing experiences an explosive growth, being included among the preoccupations of companies from economies with different structures and degrees of development. (http://www.academia.edu/11461407/Bazele_...The USA is where strong favourable factors, such as the industrial revolution, the division of labour, the increased distances between producers and traders and the population explosion etc., appeared.

IMPLEMENTATION OF MARKETING IN RURAL TOURISM AS A PRAGMATIC DEVELOPMENT AGENDA

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Chumachenko Yuliia

2018-03-01

Full Text Available Introduction. In the context of integration processes and the transition to a market economy, innovative forms of management and the search for alternative or related activities for gaining competitive advantages and obtaining additional profit become more and more important. This tendency takes place not only in specific business units, but also in industries and business complexes in general. Therefore, these available resources and opportunities, new forms and activities within the business segment and market niche should to be introduced. Purpose. The purpose of the article is to highlight the essence of rural tourism, study its types and forms, as well as substantiate the need for the development of this service for the development of rural areas. The main task is to demonstrate the role and necessity of using the marketing system for the effective development of rural tourism, indicating its advantages and peculiarities of practical implementation. Results. As a result of the study, the general characteristics of rural tourism, its types and place in the general structure of agrarian-industrial complex are determined. The difference between the definitions of «rural tourism», «agro tourism» and «green tourism», which is often identified, however, has distinctive features and features. The existing definition of the definition of «rural tourism» is investigated and the author’s own definition is formed. The weight of green tourism in the socio-economic development of the village and region as a whole is proved. The level of application of marketing in the development of this direction and its main problems are determined. Examples of marketing tools that are successfully applied in the world are presented and recommended to be used for the development of green tourism in Ukraine. Conclusions. Rural tourism is a new direction of development, which is a symbiosis of the tourist and recreational sphere and agro-industrial complex, in

Market-based biogas sector development in least developed countries —The case of Cambodia

International Nuclear Information System (INIS)

Buysman, Eric; Mol, Arthur P.J.

2013-01-01

In many of the least developed countries the energy security conundrum is how to provide affordable, safe and clean energy to a low income rural population. Household level generation of biogas from animal waste for both cooking and lighting, while producing high quality organic fertiliser, is increasingly proposed as a viable part of the solution for farming households. Since the early 1990s international development organisations – often in cooperation with the national government – have attempted to introduce biogas technologies in many least developed countries, but most initiatives failed. In this landscape of failed biogas development programmes the National Biodigester Programme (NBP) Cambodia started in 2006, with the aim to establish a permanent market oriented and self-financed biogas sector. The results show the development of a sustainable domestic biodigester sector, a rapid diffusion of biodigesters among poor rural households, but still ambivalences on financial independency from external funding and carbon finance. The conclusion is that a pure market model for biogas development in the rural area of the least developed countries will not easily work. Governmental regulation and coordination will remain needed, and carbon finance will not easily fully replace ODA and governmental financial support. - Highlights: • The National Biodigester Programme has successfully introduced domestic biogas in Cambodia. • The development of a market based biogas sector is crucial in ensuring a healthy and continuous development after donor funding. • Domestic biogas is of crucial importance to meet rural Cambodia’s energy challenges and to boost the rural economy by providing employment opportunities. • Domestic biogas helps Cambodia to reduce deforestation and to shift to climate-smart agriculture. • Financing of a market-based biogas model remain problematic in the near future

Effects of capital markets development on economic growth of Western Balkan countries

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MSc. Artor Nuhiu

2011-12-01

Full Text Available Through this research paper we have tried to elaborate the issue whether capital market development is an alternative towards economic growth and economic prosperity of developing countries in general, the Western Balkan countries in particular. The focus of the paper is to study the effects of proper functioning of capital markets and their im-pact on increasing the level of savings, capital investments and in locating relevant resources for long-term financing of the economy. The research paper presents positive and negative arguments, linking the establishment and development of a capital market and its impact on economic development of developing countries, particularly Western Balkan countries.

Developing a body of knowledge for sport marketing in Africa | van ...

African Journals Online (AJOL)

This paper aims to stimulate the development of a scientific body of knowledge for sport marketing in Africa. A review of current journals indicates that African academics are not devoting sufficient attention to the development of a body of knowledge for sport marketing. In this paper three scenarios are formulated that ...

Protection of minority interest and the development of security markets

NARCIS (Netherlands)

Modigliani, F.; Perotti, E.C.

1997-01-01

While excessive regulation is an obstacle to the development of financial markets, we argue that lack of basic rules or poorly enforced regulation may explain the relative importance across countries of banking and security markets in financing firms. A selective or arbitrary enforcement transforms

SPECULATIVE EFFICIENCY OF STOCK INDEX FUTURES MARKETS:AN ANALYSIS ON THE ASEAN MARKETS

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Normas Awang

2012-07-01

Full Text Available The capital markets in emerging economies are undergoing rapid transformationdue to the advancement of technologicalinnovations and globalization of themarketplace. Thus, the risk managementmeasures are extremely importantthroughout the financial system. However,the scarcity of derivative instrumentssuch as futures and options in emergingmarkets, in addition to the failure togenerate liquidity, have made the emerging economies to be left behind in therecent development of the world capital markets. Whilethere are a great numberof earlier studies that analyse the efficiency of futures markets in differentcountries, there is a lack ofresearch that take intoaccount of the speculativeefficiency of futures markets which argues that futures prices are an unbiased forecast of the spot pricesas well as a crucial part offorecasting techniques. Thispaper aims to investigate the speculativeefficiency of stock index futures marketsin the ASEAN markets which comprises ofSingapore, Malaysia and Thailand byemploying an econometric time series dataanalysis ranging from January 2000 toDecember 2010.

Institutional Image: How to Define, Improve, Market It.

Science.gov (United States)

Topor, Robert S.

Advice for colleges on how to identify, develop, and communicate a positive image for the institution is offered in this handbook. The use of market research techniques to measure image is discussed along with advice on how to improve an image so that it contributes to a unified marketing plan. The first objective is to create and communicate some…

Go! Pasia. Asian market entry and development strategy of Poznan University of Economics

OpenAIRE

Das, Swajan

2015-01-01

Master Thesis: Go! Pasia. Asian market entry and development strategy of Poznan University of Economics. Temat pracy magisterskiej: Go! Pasia. Strategia wejścia i działania Uniwersytetu Ekonomicznego w Poznaniu na rynku azjatyckim. In his thesis, the author presents a market entry and development strategy for Poznan University of Economics in order to enter into 15 Asian markets, divided into 5 identical markets, for attracting students at its campus. After identifying the importance...

Strategy of development and online marketing for website www.skutecnydarek.cz

OpenAIRE

Fodor, Aleš

2011-01-01

The goal of this bachelor's thesis is to suggest particular online marketing strategy for People in need's website - www.skutecnydarek.cz. Firstly the thesis is going to aim at analysing the present condition of marketing activities and the quality of the web site for www.skutecnydarek.cz. Then the online marketing strategy is going be developed.

Participant priorities for future market development : IMO public consultation report : issue 1.0

International Nuclear Information System (INIS)

2002-01-01

As part of the Independent Electricity Market Operator's (IMO) consultation process on market development priorities, a workshop was held in January 2002 to put forward several market design issues. The 112 delegates included market participants and other stakeholders representing consumers, environmental interest groups and the financial community. The nine main market design issues that need to be addressed over the next several years are: (1) the energy forward market, (2) the capacity reserve market, (3) location marginal pricing, (4) a capability for full assignment of physical bilateral contracts, (5) the export of operating reserve, (6) moving to real time bidding, (7) encouraging dispatchability and demand side responsiveness, (8) transmission expansion, and (9) introducing markets in ancillary services. Sections of the market rules have been deferred to after market opening, and several market development obligations have been placed on the IMO, such as recommendations on the need for location pricing and its implementation timetable. It is expected that significant resources, such as staff, will be required to ensure a smooth opening of the electricity market. It is also noted that US initiatives will affect the IMO's business environment. Prior to the workshop, the participants were asked to rank the nine potential priority issues. The rankings are included in the appendix. Results indicate that location marginal pricing ranks as the first priority, followed by energy forwards market, and then the capacity reserves market. Transmission expansion ranked sixth overall. Harmonisation with the US Northeast was also mentioned in reference to the implementation of day ahead market, location marginal pricing and the implementation of capacity reserve markets. The next step in this IMO consultation process is the development of a work-plan for managing the issues over the medium term. 2 tabs., 1 fig., 4 appendices

A Marketing Strategy for the Development of Want Want Rice Crackers in China Biscuits Market

Institute of Scientific and Technical Information of China (English)

杜卉

2015-01-01

The Want Want Group, as the biggest rice crackers manufacturer in the world, entered the mainland China's biscuit market and established its first factory in Hunan 1994. Rice Crackers are widely welcomed by Chinese consumers; however, in this decade it remained a stable company share with a very little decline in China's biscuit market. In order to maintain sustainable development, it is worthy to consider the competitive environment and distinguish the opportunities and challenges, analysis strengths and weaknesses.

Marketing Education (ME)--Curriculum Development and Business Partnerships.

Science.gov (United States)

Wisconsin State Board of Vocational, Technical, and Adult Education, Madison.

This publication contains 47 competitive events developed by 40 businesspeople who worked with 20 marketing education teachers. The events are intended for use at the Distributive Education Clubs of America State Career Development Conference. These events are divided into the following categories: advertising services; apparel and accessories;…

Integration of Manufacturing and Development in Emerging Markets

DEFF Research Database (Denmark)

Søberg, Peder Veng; Wæhrens, Brian Vejrum

2014-01-01

The chapter investigates the problems related to the functional integration between manufacturing activities and research and development (R&D) activities in emerging markets within multinational companies. A framework to this end is developed and illustrated through four case studies from...... as an integral part of corporate relocation decisions....

Development of market strategies of metallurgical enterrprises after restructuring of steel industry

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B. Gajdzik

2014-01-01

Full Text Available Before metallurgical enterprises started implementation of marketing activities they had to go through restructuring processes which included all areas of their market activities. Privatised metallurgical enterprises after economic transformation gradually implemented marketing to their business activities. The article presents notions connected with development of marketing strategies from the period of last 20 years. The range of analysis includes categories corresponding with instruments of mix marketing (4P − product, price, place, promotion.

Marketing for dummies

CERN Document Server

Mortimer, Ruth; Smith, Craig; Hiam, Alexander

2012-01-01

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.

The influence of financial market development on investment activities in a developing country

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Shirley Malope

2017-09-01

Full Text Available Financial markets are considered developed if there is improvement in the size, activity, efficiency and stability of the financial system. The study looked at how financial development based on debt, stock, money and foreign markets affect investment. The Johansen cointegration and Vector Error Correction Model (VECM were used to estimate the short and long run relationship and test for the speed of adjustment. Granger causality test informed about direction of causality, variance decompositions and impulse response indicated effects of shocks. The Johansen cointegration test showed that the variables have a long run relationship. VECM showed that the speed of adjustment is about 13%, which means that variables will converge to equilibrium relatively quickly. The impulse response function indicated that financial market development indicators have short-run effects on investment in the first quarters after the initial shocks. Variance decomposition also indicated that specifically government bonds had greater effect in predicting future investments. The policy implications of these findings are for government to place greater priority on government bonds as its effect on investment is greater than other financial development proxies. Policies should focus on allowing greater risk diversification and improving the independence of the financial sector from government interference

Integration of Manufacturing and Development in Emerging Markets

DEFF Research Database (Denmark)

Søberg, Peder Veng; Wæhrens, Brian Vejrum

2011-01-01

The paper investigates the problems related to functional integration between manufacturing activities and R&D activities in emerging markets within multinational companies. A framework to this end is developed and illustrated in relation to four cases from multinational companies, which have...... established R&D and manufacturing in China or India. The findings point to the importance of contingencies such as industrial clock speed, technological complexity, as well as the extent to which local adaptation is needed. Keywords: Co-location, Emerging markets, Functional integration, Manufacturing, R&D....

A Marketing Case History Profile

Science.gov (United States)

Weirick, Margaret C.

1978-01-01

A current marketing plan from Temple University illustrates many marketing techniques, including those dealing with enrollment objectives, market objectives, demographic characteristics of Temple students, market share analysis, and the marketing plan. Specific guidelines are provided. (LBH)

Power systems locational marginal pricing in deregulated markets

Science.gov (United States)

Wang, Hui-Fung Francis

Since the beginning of the 1990s, the electricity business is transforming from a vertical integrating business to a competitive market operations. The generation, transmission, distribution subsystem of an electricity utility are operated independently as Genco (generation subsystem), Transco (transmission subsystem), and Distco (distribution subsystem). This trend promotes more economical inter- and intra regional transactions to be made by the participating companies and the users of electricity to achieve the intended objectives of deregulation. There are various types of electricity markets that are implemented in the North America in the past few years. However, transmission congestion management becomes a key issue in the electricity market design as more bilateral transactions are traded across long distances competing for scarce transmission resources. It directly alters the traditional concept of energy pricing and impacts the bottom line, revenue and cost of electricity, of both suppliers and buyers. In this research, transmission congestion problem in a deregulated market environment is elucidated by implementing by the Locational Marginal Pricing (LMP) method. With a comprehensive understanding of the LMP method, new mathematical tools will aid electric utilities in exploring new business opportunities are developed and presented in this dissertation. The dissertation focuses on the development of concept of (LMP) forecasting and its implication to the market participants in deregulated market. Specifically, we explore methods of developing fast LMP calculation techniques that are differ from existing LMPs. We also explore and document the usefulness of the proposed LMP in determining electricity pricing of a large scale power system. The developed mathematical tools use of well-known optimization techniques such as linear programming that are support by several flow charts. The fast and practical security constrained unit commitment methods are the

Strategies of Market Development of for Healthy Food Products in Hamadan

Directory of Open Access Journals (Sweden)

vahid Azizi

2014-03-01

Full Text Available This study was conducted at the aim of determining development strategies for marketing healthy food products. The study data was collected by conducting field survey and compeleting a questionnaire. Using simple random sampling, about 400 Hamedan citizens were selected in 2013. The data analysis was conducted by ordinal Logit model with method of maximum Likelihood. According to the results, 32 percent of people do not tend to shopping healthy food products, 34.3 percent of people ignored shopping of healthy food products, 33.8 percent of them tend to shopping of healthy food products. The results of estimating the ordinal Logit model presented that strategies such as cognition indicators, environment lover, Advertising and Information, Education, Supportive and monitoring facilities, structural and Service facilities and economic indicator should be considered as marketing strategies to develop healthy food products. In order to develop the healthy food market, the long term programs in the three sectors of products, consumption and marketing should be considered from specific purposes.

Green energy market development in Germany: effective public policy and emerging customer demand

International Nuclear Information System (INIS)

Wuestenhagen, Rolf; Bilharz, Michael

2006-01-01

This paper reviews the development of renewable energy in Germany from 1973 to 2003. It investigates the relative importance of energy policy and green power marketing in shaping the renewable energy market. More than a decade of consistent policy support for renewables under the feed-in law (StrEG) and its successor (EEG) has been an important driver for increasing renewable electricity generation to date, putting the country in a better position than most of its peers when it comes to achieving European Union targets for renewable energy. Green power marketing driven by customer demand, on the other hand, is growing, but has had limited measurable impact so far. We discuss potential intangible benefits of green power marketing and scenarios for future market development. The paper concludes with lessons that can be learned from the German case for policy design and market development in other countries

Financial market development in the Central and Eastern European countries

Czech Academy of Sciences Publication Activity Database

Berglund, T.; Hanousek, Jan; Mramor, D.

2006-01-01

Roč. 7, č. 4 (2006), s. 280-282 ISSN 1566-0141. [ Financial market development in the Central and Eastern European countries. Prague, 26.05.2006-27.05.2006] Institutional research plan: CEZ:AV0Z70850503 Keywords : financial markets * Central and Eastern Europe Subject RIV: AH - Economics

7 CFR 932.45 - Production research and marketing research and development projects.

Science.gov (United States)

2010-01-01

... 7 Agriculture 8 2010-01-01 2010-01-01 false Production research and marketing research and....45 Production research and marketing research and development projects. (a) The following activities... Secretary, establish or provide for the establishment of production research, and marketing research and...

The importance of marketing in nurse education.

Science.gov (United States)

Webster, R

There can be little doubt that changes in the National Health Service (NHS) heralded by the 1989 Government White Paper, Working for Patients, have significant implications for nurse education. Not least will be the need for Colleges and Schools of Nursing to present a high profile in terms of the services they offer. This paper explores the concept of marketing and its increasing importance to nurse education. It examines Giles' three propositions in relation to marketing, and suggests that these may be applied successfully to organisations providing a service, as well as those producing material goods. It looks at how and why marketing is necessary to nurse education, and suggests that marketing is an essential tool in assisting the School to achieve its objectives. Marketing strategies are discussed in detail, looking first at methods of research, then at the processes used to sell the courses being offered. These include the techniques of developing the offering, marketing the offering, facilitation, valuation and finally, promotional communication. The paper concludes by summarising the reasons why marketing techniques will be essential to the future success of nurse education, at a time when it is so vital to ensure that a well qualified nursing workforce is prepared to meet the challenges of the future.

[EU law on marketing authorization of medicines. History, current state of development and perspectives].

Science.gov (United States)

Nettesheim, Martin

2008-07-01

The article describes the development of EU policies and regulations on the marketing authorization of medicines. First, it describes the changing perspective of the EU towards the regulation of such authorizations. While its original focus was on the liberalization of national markets, it has today assumed overarching political responsibility for the development and marketing of medicines. Second, the article describes the current, rather fragmented regulatory system. Finally, political perspectives on the integration of markets for medicines are developed.

Developing competitive and sustainable Polish generic medicines market.

Science.gov (United States)

Simoens, Steven

2009-10-01

To descriptively analyze the policy environment surrounding the Polish generic medicines retail market. The policy analysis was based on an international literature review. Also, a simulation exercise was carried out to compute potential savings from substituting generic for originator medicines in Poland using IMS Health pharmaceutical intelligence data. Poland has a mature, high-volume, low-value generic medicines market, primarily driven by the establishment of the reference price at the price of the cheapest medicine in combination with pricing regulation and the low level of medicine prices. The practice of discounting in the distribution chain implies that the National Health Fund and patients do not capture the potential savings from a generic medicines market where companies compete on price. This high-volume market has benefited in the past from the limited availability of originator medicines and a short data exclusivity period, even though there are no incentives for physicians to prescribe generic medicines and a financial disincentive for pharmacists to dispense generic medicines. Increased generic substitution would be expected to reduce public expenditure on originator medicines by 21%. To develop a competitive and sustainable market, Poland needs to consider moving away from competition by discount to competition by price. This could be achieved by replacing maximum distribution margins by fixed margins. Also, Poland may wish to raise reference prices as a temporary measure to boost market entry for medicine classes with few generic medicines.

Marketing campaigns and politics – british experience

Directory of Open Access Journals (Sweden)

Halida Sarajlić

2007-12-01

Full Text Available By gaining political power, individuals and political par¬ties at the same time gain the power to shape not only political but also public life. An accelerated growth of mass media communication has led to the development of various means and techniques of political marketing. This in turn requires certain adjustments to political campaigns and programs, out of which only those adapted to the new communication environment may succeed. Marketing in terms of politics and especially negative comparative advertising, which is becoming increasingly more present and intense in political campaigning, opens a series of ethical questions. Among others, these include whether such advertising in politics is effective, to what extent and what its consequences are. The goal of this paper is to present the main characteristics of political marketing, the effectiveness of the methods and techniques used in the course of elect¬ion campaigning, their consequences and basic differences between political marketing and products and services marketing. A special emphasis will be placed on the presentation of political marketing of Great Britain, which has a long tradition in utilizing marketing methods and techniques in the political arena. Moreover, political moves made by politicians and political parties in Great Britain certainly make a good starting point for shaping an optimal political strategy in other countries, while at the same time taking into account the particulars of a specific political and social environment. Content analysis methodology was used in the preparation of this paper and all the data were gathered from secondary sources.

Which electricity market design to encourage the development of demand response?

OpenAIRE

Vincent Rious, Fabien Roques and Yannick Perez

2012-01-01

Demand response is a cornerstone problem in electricity markets under climate change constraint. Most liberalized electricity markets have a poor track record at encouraging the deployment of smart meters and the development of demand response. In Europe, different models are considered for demand response, from a development under a regulated regime to a development under competitive perspectives. In this paper, focusing on demand response and smart metering for mid-size and small consumers,...

Which electricity market design to encourage the development of demand response?

OpenAIRE

Rious , Vincent; Perez , Yannick; Roques , Fabien

2015-01-01

International audience; Demand response is a cornerstone problem in electricity markets under climate change constraints. Most liberalized electricity markets have a poor track record at encouraging the deployment of smart meters and the development of demand response. In Europe, different models are considered for demand response, from a development under a regulated regime to a development under competitive perspectives. In this paper focusing on demand response and smart metering for mid-­...

An Analysis of Closed-end Fund Puzzle for Emerging Capital Markets

Directory of Open Access Journals (Sweden)

Victor Dragota

2008-10-01

Full Text Available This paper analyzes the closed-end fund puzzle for an emerging capital market, respectively the Romanian one. Comparatively to more developed markets, as long as small markets are often very illiquid, it has to be used some specific valuation techniques in order to estimate the market values for closed-end funds. Also, one problem is this estimation can be made only in some (punctual moments.

The Uncovered Interest Parity in the Foreign Exchange (FX Markets

Directory of Open Access Journals (Sweden)

Silvio Ricardo Micheloto

2004-12-01

Full Text Available This work verifies the uncovered interest rates parity (UIP in the FX (foreign exchange emerging markets by using the panel cointegration technique. The data involves several developing countries that compose the EMBI+ Global Index. We compare the results of several panel estimators: OLS (ordinary list square, DOLS (dynamic OLS and FMOLS (fully modified OLS. This new panel technique can handle problems of either non-stationary series (spurious regression or small problem. This latter problem has being considered one of the main causes for distorting the UIP empirical results. By using this approach, we check the UIP in the FX (foreign exchange emerging markets. These markets are more critical because they have been subjected to changing FX regimes and speculative attacks. Our results do not corroborate the uncovered interest parity for the developing countries in the recent years. Thus, the forward premium puzzle may hold in the FX emergent markets.

[The development of market centers for gas transactions] The center of attention

International Nuclear Information System (INIS)

Stoddard, B.

1994-01-01

When Federal Energy Regulatory Commission (FERC) Order 636 placed new competitive demands on the buyers, sellers and traders of natural gas, the industry realized it needed to find new faster ways of making transactions. It has, and they are called hubs. With Order 636 and the advent of greater open-market trading, new hubs--so-called market centers--began sprouting throughout the nation's market and end-use regions, as well as in the supply regions. Local distribution companies (LDCs) began to see a market for selling such services as wheeling and balancing--often performed as part of a pipeline's tariff in the capacity-rich producing regions--to customers in end-use areas, where capacity is at more of a premium. Developing a marketing hub could also be considered a defensive move: Despite today's competitive market, LDCs must still serve their ratepayers at a reasonable cost, and a successful market hub can help keep rates low. The paper discusses the development of hubs in various regions of the US, the types of services being offered, and the start-up problems that they are overcoming

Markets, Availability, Notice, and Technical Performance of Terahertz Systems: Historic Development, Present, and Trends

Science.gov (United States)

Hochrein, Thomas

2015-03-01

Although a lot of work has already been done under the older terms "far infrared" or "sub-millimeter waves", the term "terahertz" stands for a novel technique offering many potential applications. The latter term also represents a new generation of systems with the opportunity for coherent, time-resolved detection. In addition to the well-known technical opportunities, an historical examination of Internet usage, as well as the number of publications and patent applications, confirms ongoing interest in this technique. These activities' annual growth rate is between 9 % and 21 %. The geographical distribution shows the center of terahertz activities. A shift from the scientific to more application-oriented research can be observed. We present a survey among worldwide terahertz suppliers with special focus on the European region and the use of terahertz systems in the field of measurement and analytical applications. This reveals the current state of terahertz systems' commercial and geographical availability as well as their costs, target markets, and technical performance. Component cost distribution using the example of an optical pulsed time-domain terahertz system gives an impression of the prevailing cost structure. The predication regarding prospective market development, decreasing system costs and higher availability shows a convenient situation for potential users and interested customers. The causes are primarily increased competition and larger quantities in the future.

THE ROLE OF FINANCIAL EDUCATION IN DEVELOPING THE FINANCIAL SERVICES MARKET

OpenAIRE

Ivanka Daneva

2015-01-01

Considering the current complexity of financial markets and of financial instruments and services, financial education is part of population’s financial literacy and it ranks as paramount factor in the complex for the financial markets development.

Mobility for elderly people: market supply developments

NARCIS (Netherlands)

Hekstra, A.C.

1998-01-01

The paper describes parts of a survey on the market supply expectations in the field of mobility products for elderly over the next 10 years. It focuses on the expected developments with respect to: travel information for private and public transport ; driver support systems for private transport by

Extension's Role in Developing a Farmers' Market

Science.gov (United States)

Civittolo, David

2012-01-01

Interest in access to local food is increasing. Communities of all types and sizes have volunteers interested in creating farmers' markets. Extension can play an important role in the development of farmers' markets because it is ideally suited to organize and coordinate these volunteer energies. By helping community volunteers focus…

US/ECRE and renewable energy market development: An institutional perspective

Energy Technology Data Exchange (ETDEWEB)

Siegel, J.M.

1997-12-01

The author presents a summary of the structure and program of the US Export Council for Renewable Energy (US/ECRE). This organization was founded in 1982 as a consortium of US renewable energy trade associations, and is the non-profit/industry counterpart of CORECT. It serves to accelerate the diffusion of sustainable renewable energy services worldwide, and to enhance US industry`s position in this expanded marketplace. The projected energy growth in the next 20 years is expected to favor developing countries. Barriers in the way of renewable energy development include technology awareness, financing and risk reception, policy decisions, and institutional barriers. The industrial team hopes to address this problem through several different programs: strategic alliances; end-user outreach; industry market development; policy/project development; financing and facilitation. The program involves several phases: first, market conditioning; second, regional conferences and exhibitions; third, follow-up and implementation. There are currently four major focus areas for US effort: Latin America and the Caribbean; southern Africa; Asia; Russia and the FSU. The status of programs addressed toward these markets is described in more detail.

From Brand Image Research to Teaching Assessment: Using a Projective Technique Borrowed from Marketing Research to Aid an Understanding of Teaching Effectiveness

Science.gov (United States)

Boddy, Clive Roland

2004-01-01

This paper describes how a simple qualitative market research technique using a projective device called a bubble drawing can be used as a useful feedback device to gain an understanding of students' views of the teaching effectiveness of a market research lecture. Comparisons are made with feedback gained from teaching observations and insights…

Quantitative Portfolio Optimization Techniques Applied to the Brazilian Stock Market