marketing techniques designed: Topics by WorldWideScience.org

Sample records for marketing techniques designed

The Design of E-Commerce System in the Shrimp Paste Industry using the Method of Structured Analysis and Design Technique (SADT to Increase Marketing

Directory of Open Access Journals (Sweden)

Nurdiansyah Yanuar

2018-01-01

Full Text Available The E-Commerce system in the shrimp paste industry is designed to increase the marketing and branding of Payangan shrimp paste. The shrimp paste produced by KUB (Kelompok Usaha Bersama—Business Group and Poklahsar (Kelompok Pengolah Pemasaran—Marketing Processing Group consisting of a number of joint household industries is yet to meet the sales number set. Shrimp paste has several variants, such as the processed one, the raw one and one in the form of powder which constitute the result of the development of maritime research group of Universitas Jember. The target market of the product is both national and international, especially for the powder shrimp paste which is the recent innovation of the maritime research group. It is considered to be a possibility to increase the sales figures and to decrease the marketing costs by optimizing the use of the internet. In order to do so, a system should be design using Structured Analysis and Design Technique (SADT to build an e-commerce application. It is expected that the E-Commerce application can increase the sales of the shrimp paste and reach a wider number of consumers.
Game design as marketing: How game mechanics create demand for virtual goods

Directory of Open Access Journals (Sweden)

Lehdonvirta, V.

2010-01-01

Full Text Available Selling virtual goods for real money is an increasingly popular revenue model for massively-multiplayer online games (MMOs, social networking sites (SNSs and other online hangouts. In this paper, we argue that the marketing of virtual goods currently falls short of what it could be. Game developers have long created compelling game designs, but having to market virtual goods to players is a relatively new situation to them. Professional marketers, on the other hand, tend to overlook the internal design of games and hangouts and focus on marketing the services as a whole. To begin bridging the gap, we propose that the design patterns and game mechanics commonly used in games and online hangouts should be viewed as a set of marketing techniques designed to sell virtual goods. Based on a review of a number of MMOs, we describe some of the most common patterns and game mechanics and show how their effects can be explained in terms of analogous techniques from marketing science. The results provide a new perspective to game design with interesting implications to developers. Moreover, they also suggest a radically new perspective to marketers of ordinary goods and services: viewing marketing as a form of game design.
Design for Global Markets

DEFF Research Database (Denmark)

Boztepe, Suzan

2009-01-01

In a global economy, no company can safely assume that their products will be accepted in foreign markets. One key issue is to understand and meet the latent needs of culturally diverse target markets. This book examines from a user perspective the issue of developing new products for global...... markets. Given that main goal of any design is to create value for users, Boztepe argues that the concept of user value could be a driving force in design decision-making regarding product development for global markets. Through interviews with women about their kitchen practices and observations...... framework to assists marketers, product designers and managers to deal with the complex issue of designing and tailoring products for local needs....
Optimal Market Design

NARCIS (Netherlands)

Boone, J.; Goeree, J.K.

2010-01-01

This paper introduces three methodological advances to study the optimal design of static and dynamic markets. First, we apply a mechanism design approach to characterize all incentive-compatible market equilibria. Second, we conduct a normative analysis, i.e. we evaluate alternative competition and
Marketing in Game Design

OpenAIRE

Nurminen, Emilia

2013-01-01

In my thesis, Marketing in Game Design, I wanted to inspect how developing a game from a purely commercial perspective affects on the game design. The purpose of this thesis is to define the valid aspects of product marketing for games, how they are perceived in game industry and how those aspects affect to the game design. The question I am asking is how to make marketing a fluent part of indie game development process. Through my thesis project, Puzzleplatform, I study how the marketing asp...
Self-persuasion as marketing technique: the role of consumers’ involvement

NARCIS (Netherlands)

Bernritter, S.F.; van Ooijen, I.; Müller, B.C.N.

2017-01-01

Purpose: This paper aims to demonstrate that self-persuasion can be used as a marketing technique to increase consumers’ generosity and that the efficacy of this approach is dependent on consumers’ involvement with target behavior. Design/methodology/approach: An experimental field-study was
Ultra-processed family foods in Australia: nutrition claims, health claims and marketing techniques.

Science.gov (United States)

Pulker, Claire Elizabeth; Scott, Jane Anne; Pollard, Christina Mary

2018-01-01

To objectively evaluate voluntary nutrition and health claims and marketing techniques present on packaging of high-market-share ultra-processed foods (UPF) in Australia for their potential impact on public health. Cross-sectional. Packaging information from five high-market-share food manufacturers and one retailer were obtained from supermarket and manufacturers' websites. Ingredients lists for 215 UPF were examined for presence of added sugar. Packaging information was categorised using a taxonomy of nutrition and health information which included nutrition and health claims and five common food marketing techniques. Compliance of statements and claims with the Australia New Zealand Food Standards Code and with Health Star Ratings (HSR) were assessed for all products. Almost all UPF (95 %) contained added sugars described in thirty-four different ways; 55 % of UPF displayed a HSR; 56 % had nutrition claims (18 % were compliant with regulations); 25 % had health claims (79 % were compliant); and 97 % employed common food marketing techniques. Packaging of 47 % of UPF was designed to appeal to children. UPF carried a mean of 1·5 health and nutrition claims (range 0-10) and 2·6 marketing techniques (range 0-5), and 45 % had HSR≤3·0/5·0. Most UPF packaging featured nutrition and health statements or claims despite the high prevalence of added sugars and moderate HSR. The degree of inappropriate or inaccurate statements and claims present is concerning, particularly on packaging designed to appeal to children. Public policies to assist parents to select healthy family foods should address the quality and accuracy of information provided on UPF packaging.
Self-persuasion as marketing technique: The role of consumers' involvement

NARCIS (Netherlands)

Bernritter, S.F.; Ooijen, I. van; Müller, B.C.N.

2017-01-01

Purpose: This paper seeks to demonstrate that self-persuasion can be used as a marketing technique to increase consumers' generosity and that the efficacy of this approach is dependent on consumers' involvement with the target behavior. Design/Methodology/Approach: An experimental field-study was
Art of persuasion: an analysis of techniques used to market foods to children.

Science.gov (United States)

Hebden, Lana; King, Lesley; Kelly, Bridget

2011-11-01

Persuasive marketing techniques, such as promotional characters, influence children's food preferences and requests for foods. The aim of this research was to describe the techniques used to market unhealthy foods and beverages to children on Sydney free-to-air television. Marketing techniques designed to appeal to children were identified from international literature and summarised into a systematic coding tool. Using this tool, the marketing techniques used in a random sample of 100 unique food advertisements, broadcasted on Sydney free-to-air television, were coded. Frequency of marketing techniques was analysed overall and for use in advertisements marketing unhealthy foods, emotionally or verbally appealing to parents, or featuring child actors. Advertisers' use of persuasive techniques generally did not differ by type of food advertised. Marketing techniques with greater prominence in unhealthy food advertising were palatability (54% of unhealthy food advertisements), convenience (52%), fantasy/imagination (28%), fun/happiness (17%) and cartoon characters (9%). Advertisements emotionally appealing to parents (24%) were significantly more likely to make general health or nutrition statements (38% vs. 17%), and appealed to children concurrently through fun/happiness and fantasy/imagination appeals. Children were depicted in advertisements as eating with friends or family, situated within the home and frequently snacking on less healthy foods. Food and beverage advertisers use a range of visual, audio and emotive techniques to appeal to children and their parents that do not discriminate by the type of food advertised. The range and complexity of these techniques complicate the restriction of their use in food advertising to children. © 2011 The Authors. Journal of Paediatrics and Child Health © 2011 Paediatrics and Child Health Division (Royal Australasian College of Physicians).
Market Design and Supply Security in Imperfect Power Markets

DEFF Research Database (Denmark)

Schwenen, Sebastian

2014-01-01

Supply security in imperfect power markets is modelled under different market designs. In a uniform price auction for electricity with two firms, strategic behaviour may leave firms offering too few capacities and unable to supply all realized demand. Market design that relies oncapacity markets...... increases available generation capacities for sufficiently high capacity prices and consequently decreases energy prices. However, equilibrium capacity prices are non-competitive. Capacity markets can increase security of supply, but cannot mitigate market power, which is exercised in the capacity market...
7 CFR 29.37 - Designated market.

Science.gov (United States)

2010-01-01

... 7 Agriculture 2 2010-01-01 2010-01-01 false Designated market. 29.37 Section 29.37 Agriculture Regulations of the Department of Agriculture AGRICULTURAL MARKETING SERVICE (Standards, Inspections, Marketing... INSPECTION Regulations Definitions § 29.37 Designated market. An auction market designated by the Secretary...
The role of graphic design in marketing communications

OpenAIRE

Praznik, Daša

2014-01-01

Well designed visual image is the first step of advertising that has an impact on our business partners and consumers. According to Slovenian proverb that "clothes make the man" we could say the same for graphic design and marketing. Well executed graphic design and visual communications enable the communication of our product with a customer. This could be also a communication with artistic approach and a special connection. In order to obtain good results, advertisers use techniques to get...
Designing carbon markets, Part II: Carbon markets in space

International Nuclear Information System (INIS)

Fankhauser, Samuel; Hepburn, Cameron

2010-01-01

This paper analyses the design of carbon markets in space (i.e., geographically). It is part of a twin set of papers that, starting from first principles, ask what an optimal global carbon market would look like by around 2030. Our focus is on firm-level cap-and-trade systems, although much of what we say would also apply to government-level trading and carbon offset schemes. We examine the 'first principles' of spatial design to maximise flexibility and to minimise costs, including key design issues in linking national and regional carbon markets together to create a global carbon market.
Techniques for Analyzing the Attractiveness of International Commodity Markets Under Conditions of Economic Globalization

Directory of Open Access Journals (Sweden)

Olha Pryhara

2006-03-01

Full Text Available This article examines existing techniques and proposes its own for analyzing the attractiveness of international commodity markets in light of the globalization of world economic processes. Taking into account the supranational nature of the world economic environment when examining categories in the attractiveness of international commodity markets, the author introduces a multilevel system of indicators: market attractiveness at the mega-level – global level; market attractiveness at the macro-level national level; market attractiveness at the mezo-level – level of an individual sector. The attractiveness of international commodity markets is considered to be the degree of conformity between market environment factors and the mega-, macro- and mezo-levels of the economic interests of enterprises concerning the entry into and strategies for their activity on the international commodity markets in the short-, medium- and long-term. The author designs a stage-by-stage technique for strategically analyzing the attractiveness of international commodity markets in order to frame efficient market strategies of enterprises. Relying on the proposed techniques, she rates the integrated indicators of market accessibility and the possibility of realizing the economic interests of enterprises in target markets, bringing the index data into a matrix of «market accessibility – opportunity for realizing the economic interests of enterprises.» The analysis of a country’s position in the matrix makes it possible to frame efficient market strategies for enterprises.
The art of designing markets.

Science.gov (United States)

Roth, Alvin E

2007-10-01

Traditionally, markets have been viewed as simply the confluence of supply and demand. But to function properly, they must be able to attract a sufficient number of buyers and sellers, induce participants to make their preferences clear, and overcome congestion by providing both enough time to make choices and a speedy means of registering them. Solutions to these challenges are the province of market design--a blend of game theory and experimental economics. Roth, a professor of both business and economics at Harvard, is a leading market designer. He and his colleagues have rescued failing markets by, for example, designing labor clearinghouses through which U.S. doctors get their first jobs and auctions through which the Federal Communications Commission sells licenses for parts of the radio broadcast spectrum. They have also created marketlike allocation procedures that involve neither prices nor an exchange of money; these include systems for assigning children to schools in Boston and New York and for facilitating exchanges of kidneys. Computers enable the design of "smart markets" that combine the inputs of users in complex ways: In kidney exchange, they run through every possible match of donors and recipients to arrange the greatest possible number of transplants. In the future, computers may make it possible to auction bundled goods, such as airport takeoff and landing slots. As online markets--like those for jobs and dating--proliferate, a growing understanding of markets in general will provide virtually limitless opportunities for market design.
Market design and supply security in imperfect power markets

International Nuclear Information System (INIS)

Schwenen, Sebastian

2014-01-01

Supply security in imperfect power markets is modelled under different market designs. In a uniform price auction for electricity with two firms, strategic behaviour may leave firms offering too few capacities and unable to supply all realized demand. Market design that relies on capacity markets increases available generation capacities for sufficiently high capacity prices and consequently decreases energy prices. However, equilibrium capacity prices are non-competitive. Capacity markets can increase security of supply, but cannot mitigate market power, which is exercised in the capacity market instead of the energy market. - Highlights: • I model two power generating firms who compete to serve stochastic demand in a multiunit uniform price auction. • In equilibrium, blackout probabilities can arise through capacity withholding. • Capacity mechanisms decrease capacity withholding and the expected energy price. • With dominant firms, capacity mechanisms are only effective if capacity prices are non-competitive and include a mark-up for leaving the energy-only market optimum
The Use of Direct Marketing Techniques in Sport Marketing

Directory of Open Access Journals (Sweden)

Daniel Gardan

2016-09-01

Full Text Available Adapting marketing principles and concepts to sport related services and products domain represents a challenge for any specialist in the field because the specific features that are characteristic for the needs, motivations and consumption process itself. In order to achieve different quantitative and qualitative marketing communication objectives, sports involved organizations are developing a communication mix adapted to the channels used by the consumers. Among the communication tools used are found also the direct marketing techniques that have had a tremendous development during the last 25 years and so. The article will analyze the process of building a efficient direct marketing communication with sport consumers and the implications of using such instruments and tools for the future activity of sport related organizations. Some future research lines are proposed and conclusions are stated on the matter.
New Brunswick Market Design Committee : market design issues paper : choice of market model

International Nuclear Information System (INIS)

2001-01-01

A model for the competitive electricity market in New Brunswick was not specified by the White Paper: New Brunswick Energy Policy, published in March 2001. One of the tasks of the Market Design Committee (MDC) is to select a market model for the province. This report was prepared with this objective in mind. It begins by providing a description of the basic functions that must be performed by any electricity system. Different market models will function differently, and a descriptions of how the functions would be performed under each model is presented. Considering the specific size and geographic location of New Brunswick, a number of actual markets that could be of interest are presented. The various electricity markets normally use one of four market models: vertically integrated monopoly utility, a competitive pool market, a bilateral contract market, and a single-buyer market. The first model was not explained as it represents the existing, non-competitive model whereby the government owns and/or regulates price and investment decision. The case where a market operator receives bids and offers from buyers and sellers and matches them to derive a price and schedule for the spot market is what is called the competitive pool market. When electricity trade takes place through a series of contracts between individual buyers and sellers, it is referred to as a bilateral contract market. Finally, the single-buyer market is defined as a monopoly where the buyer purchases from multiple sellers based on competition amongst them. Different examples are provided of applications of the three markets described in the paper. Both New England and New Zealand were chosen to better illustrate the concepts of a fully competitive pool-based market, as they either have close ties to New Brunswick, or share physical similarities. The single-buyer model is illustrated by the case of Northern Ireland where size is similar. The choices made in Quebec were described in the final
Design choices for electricity markets

Energy Technology Data Exchange (ETDEWEB)

De Vries, Laurens

2007-07-01

Ten years after the first European Electricity Directive, the goal of creating a single European electricity market has not been reached, despite concerted efforts by the EU and certain member states to continue with the reforms. The policy of subsidiarity for many aspects of market design has as a consequence that member countries are implementing a variety of different market designs and are implementing the reforms at varying speeds. The Florence regulatory process, which was intended to provide a bottom-up approach for coordination and harmonization, has effectively stalled and been replaced by a series of 'mini fora' in which smaller groups of countries work on integrating their markets. At the same time, the European electricity supply industry is facing some significant challenges. This paper investigates the different choices that can be made in the design of electricity markets, how they relate to each other and how they relate to the policy goals. (auth)
The economic analysis of power market architectures: application to real-time market design

International Nuclear Information System (INIS)

Saguan, M.

2007-04-01

This work contributes to the economic analysis of power market architectures. A modular framework is used to separate problems of market design in different modules. The work's goal is to study real-time market design. A two-stage market equilibrium model is used to analyse the two main real-time designs: the 'market' and the 'mechanism' (with penalty). Numerical simulations show that design applied in real-time is not neutral vis-a-vis of energy markets sequence and the competition dynamic. Designs using penalty (mechanisms) cause distortions, inefficiencies and can create barriers to entry. The size of distortions is given by the temporal position of the gate that closure the forward markets. This model has also allowed us to show the key role of real-time integration between zones and the importance of good harmonization between real-time designs of each zone. (author)

Electricity market design for the future

OpenAIRE

robinson, david; Keay, Malcolm

2017-01-01

This paper explains why current electricity markets are not fit for purpose and propose a new market design. Electricity markets operating today were designed for the technical and economic conditions of the 1990's. These conditions have changed substantially, especially with increased penetration of intermittent renewables and the growing potential for distributed energy resources and consumer involvement. Today's markets are incompatible with these trends. They do not provide h...
Essays on Market Design

DEFF Research Database (Denmark)

Liu, Yun

market mechanisms; in addition, how to design alternative mechanisms that can more effectively allocate scarce resources with diverse economic and social goals. Chapter 1 studies the impact of affirmative action policies in the context of school choice. It addresses the following two questions: what...... that bidders’ strategic behavior essentially comes from their diverse market positions (i.e., the winning probability and the probability of deciding the market-clearing price). That is, if a bidder has a relatively strong market position, she has less incentive to shade her bid for the second unit in a UPA...
Design of energy markets and environment

International Nuclear Information System (INIS)

Birk Mortensen, J.; Olsen, O.J.; Skytte, K.

1999-01-01

The introduction of competition in electricity and gas markets has necessitated the creation of new markets, power pools and financial markets. Such markets are well known from other industries (e.g. oil) but have not been applied for the gas and electricity industries during the monopoly era. To which extent can market design applied elsewhere be transferred to gas and electricity and to which extent must they be modified? The interest in new market designs has recently been extended to environmentally goals, but existing policies to encourage them are considered inefficient and a burden for the state budget. This conference brings some of these subjects into focus. (au)
Market implications of advanced enrichment techniques

International Nuclear Information System (INIS)

Rougeau, J.-P.

1987-01-01

The only commercial outlet for uranium is for nuclear reactors and the uranium market will be closely linked to the nuclear power market for the forseeable future. Any production cost saving in the uranium cycle clearly, therefore, increases the chances for world-wide expansion of the nuclear industry. Thus, although there is overcapacity in enrichment, development of cheaper, new or more efficient established techniques, is important. The atomic vapour laser isotope separation process is considered and discussed against this background. Separative work units are explained for this technique. The problems of integrating laser isotope separation into the fuel cycle are discussed. The effects on the amount of natural uranium required for different recycling strategies, and for different laser tails assay and time schedules are illustrated. Over the next twenty years laser-based enrichment will have an important effect on the fuel cycle industry. COGEMA is expected to play a part in developing these new techniques. (U.K.)
Computational Intelligence Techniques for New Product Design

CERN Document Server

Chan, Kit Yan; Dillon, Tharam S

2012-01-01

Applying computational intelligence for product design is a fast-growing and promising research area in computer sciences and industrial engineering. However, there is currently a lack of books, which discuss this research area. This book discusses a wide range of computational intelligence techniques for implementation on product design. It covers common issues on product design from identification of customer requirements in product design, determination of importance of customer requirements, determination of optimal design attributes, relating design attributes and customer satisfaction, integration of marketing aspects into product design, affective product design, to quality control of new products. Approaches for refinement of computational intelligence are discussed, in order to address different issues on product design. Cases studies of product design in terms of development of real-world new products are included, in order to illustrate the design procedures, as well as the effectiveness of the com...
TECHNIQUES USED IN SEARCH ENGINE MARKETING

OpenAIRE

Assoc. Prof. Liviu Ion Ciora Ph. D; Lect. Ion Buligiu Ph. D

2010-01-01

Search engine marketing (SEM) is a generic term covering a variety of marketing techniques intended for attracting web traffic in search engines and directories. SEM is a popular tool since it has the potential of substantial gains with minimum investment. On the one side, most search engines and directories offer free or extremely cheap listing. On the other side, the traffic coming from search engines and directories tends to be motivated for acquisitions, making these visitors some of the ...
Evaluation of Market Design Programme - Phase IV; Utvaerdering av Market Designprogrammet - etapp IV

Energy Technology Data Exchange (ETDEWEB)

Wall, Tomas

2013-08-15

The Market Design program was established in year 2000 to study issues related to markets, regulations and policy instruments related to the deregulation of the Swedish electricity market. Through the years, the focus has widened to include not only Sweden but also international cooperation on these issues. The fourth phase of the program is now underway between the years 2010 and 2013. The overall project objective of this fourth phase is to increase knowledge about the Nordic and North European electricity market. Specific objective is to create new knowledge that affects market design of the single market area (Nordic, EU) and to contribute to constructive meetings between researchers, energy companies and government agencies on Market Design Issues. The purpose of the evaluation of the Market Design Program phase IV has been to investigate the results and benefits of the program in relation to the program's original objectives and to examine the need for and areas of further research and possible ways for the research in Market Design. The evaluation has been carried through in four phases during spring and summer 2013. The work has included reading, interviews with program stakeholders, analysis and reporting.
Capacity Market Design: Motivation and Challenges in Alberta’s Electricity Market

Directory of Open Access Journals (Sweden)

David Brown

2018-03-01

Full Text Available Alberta’s electricity market is currently undergoing a period of substantial transition. The province should proceed with caution as it switches from an energy-only electricity market to a capacity market by 2021. Many other jurisdictions have already made the changeover and Alberta can learn from their experiences in order to avoid common mistakes and pitfalls that can arise with the deployment of a capacity market.There were growing concerns that the existing electricity market structure would not attract sufficient investment from conventional generation (e.g., natural gas due to the increased penetration of zero marginal cost renewable generation. As a result, the Alberta government has chosen to transition to a capacity market. For consumers, a capacity market aims to ensure there is sufficient investment in new generation capacity to “keep the lights on” and reduce price swings in the wholesale market. The capacity market will also help the province meet its goals for attracting investors and transitioning away from its dependence on coal-fired electricity generation.However, a switchover is not as simple as it sounds. In an energy-only market, firms are paid solely based on the provision of electricity in hourly wholesale markets. In capacity markets, electricity-generating firms are also paid for providing generation capacity, reflecting the potential to provide electricity at some point in the future. While capacity markets can help ensure there is a reliable supply of electricity, there are several challenges in the implementation of capacity markets. This paper discusses the motivation for the adoption of capacity markets, highlights challenges regulators face when implementing this market design in the context of Alberta, and summarizes the key trade-offs associated with energy-only versus capacity market designs.Relative to an energy-only market, a capacity market is more complex and requires that regulators specify numerous
Design and analysis of post-marketing research.

Science.gov (United States)

Zhou, Xiao-Hua Andrew; Yang, Wei

2013-07-01

A post-marketing study is an integral part of research that helps to ensure a favorable risk-benefit profile for approved drugs used in the market. Because most of post-marketing studies use observational designs, which are liable to confounding, estimation of the causal effect of a drug versus a comparative one is very challenging. This article focuses on methodological issues of importance in designing and analyzing studies to evaluate the safety of marketed drugs, especially marketed traditional Chinese medicine (TCM) products. Advantages and limitations of the current designs and analytic methods for postmarketing studies are discussed, and recommendations are given for improving the validity of postmarketing studies in TCM products.
Analysis and Design of International Emission Trading Markets Applying System Dynamics Techniques

Science.gov (United States)

Hu, Bo; Pickl, Stefan

2010-11-01

The design and analysis of international emission trading markets is an important actual challenge. Time-discrete models are needed to understand and optimize these procedures. We give an introduction into this scientific area and present actual modeling approaches. Furthermore, we develop a model which is embedded in a holistic problem solution. Measures for energy efficiency are characterized. The economic time-discrete "cap-and-trade" mechanism is influenced by various underlying anticipatory effects. With a systematic dynamic approach the effects can be examined. First numerical results show that fair international emissions trading can only be conducted with the use of protective export duties. Furthermore a comparatively high price which evokes emission reduction inevitably has an inhibiting effect on economic growth according to our model. As it always has been expected it is not without difficulty to find a balance between economic growth and emission reduction. It can be anticipated using our System Dynamics model simulation that substantial changes must be taken place before international emissions trading markets can contribute to global GHG emissions mitigation.
INDUSTRIAL DESIGN ELEMENTS IN MARKETING

Directory of Open Access Journals (Sweden)

TOCARIU Liliana

2015-06-01

Full Text Available Industrial design represents an important 20th century phenomenon, which contributed to the spectacular development of human society. There are a lot of domains in which the insertion of the industrial design methods and theories is extremely necessary, becoming common practice. Marketing uses industrial design elements in order to draw up advertisements for products, to develop logos or packaging with all its attached factors, to organise promotional sales with the view of penetrating a certain market or of appealing to a large number of consumers.
Market designs for a completely renewable power sector

Energy Technology Data Exchange (ETDEWEB)

Winkler, Jenny [Fraunhofer-Institut fuer System- und Innovationsforschung (ISI), Karlsruhe (Germany); Altmann, Matthias [Ludwig-Boelkow-Systemtechnik GmbH, Ottobrunn (Germany)

2012-06-15

The article discusses whether the current German electricity market design is suitable for an electricity system completely based on renewable sources, and analyzes alternatives. Such a system becomes ever more likely due to the phase-out of nuclear power and the carbon reduction targets. Various existing scenarios for a completely renewable electricity system are analyzed and compared with respect to the contribution of different renewable technologies. Challenges for the market design arising from the differences between the current and a completely renewable system are identified - notably problems with cost recovery and investment incentives, an increased need for balancing and/or intraday adjustments, an increased diversity of actors, grid congestion and the continuing occurrence of market power. The current market design's ability to solve these issues is assessed with the result that all but the critical problem of investment incentives and cost recovery can be solved by adapting certain rules. A comparison with other suggested market designs reveals that some designs could ensure cost recovery and investment incentives. However, these market designs have other drawbacks. Therefore, the identification of the optimal market design for a completely renewable electricity system requires further research regarding the qualitative and quantitative effects of different changes to the current market design. The article concludes by developing concrete policy recommendations. (orig.)
Electricity Market Manipulation: How Behavioral Modeling Can Help Market Design

Energy Technology Data Exchange (ETDEWEB)

Gallo, Giulia [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2015-12-18

The question of how to best design electricity markets to integrate variable and uncertain renewable energy resources is becoming increasingly important as more renewable energy is added to electric power systems. Current markets were designed based on a set of assumptions that are not always valid in scenarios of high penetrations of renewables. In a future where renewables might have a larger impact on market mechanisms as well as financial outcomes, there is a need for modeling tools and power system modeling software that can provide policy makers and industry actors with more realistic representations of wholesale markets. One option includes using agent-based modeling frameworks. This paper discusses how key elements of current and future wholesale power markets can be modeled using an agent-based approach and how this approach may become a useful paradigm that researchers can employ when studying and planning for power systems of the future.
New Brunswick Market Design Committee : First interim report

International Nuclear Information System (INIS)

2001-10-01

In June 2001, a Market Design Committee was appointed by the Government of New Brunswick tp provide some advice on the best ways to implement the electricity restructuring initiatives detailed in a White Paper on energy policy in New Brunswick. The Market Design Committee is a very technical committee that was set up with a number of goals in mind: make recommendations concerning all codes and operating protocols, make recommendations on market surveillance and the establishment of a workable competitive market, take into account the reliability of supply for New Brunswick, address ways by which to avoid rate shock to existing self-generators, make recommendations for mitigation of market power in the wholesale and large retail markets, evaluate methods of stranded cost recovery, make recommendations on the requirement for reciprocity in New Brunswick electricity market design, and review the role and treatment of small-scale, on-site electricity generation and make recommendations. The final recommendations are set to be presented in April 2002. This document details the progress realized to date and outlines the plans made for the subsequent phases of the work. The different topics discussed in this document each form the basis for one section of the report. They are: market design committee constitution and process, basic market model, market power issues, transmission issues, environment and renewables, and next steps for the market design committee
On the Design of Artificial Stock Markets

NARCIS (Netherlands)

K. Boer-Sorban (Katalin); A. de Bruin (Arie); U. Kaymak (Uzay)

2005-01-01

textabstractArtificial stock markets are designed with the aim to study and understand market dynamics by representing (part of) real stock markets. Since there is a large variety of real stock markets with several partially observable elements and hidden processes, artificial markets differ
Are U. S. Colleges and Universities Applying Marketing Techniques Properly and within the Context of an Overall Marketing Plan?

Science.gov (United States)

Goldgehn, Leslie A.

1990-01-01

A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…
The economic analysis of power market architectures: application to real-time market design; L' analyse economique des architectures de marche electrique: application au market design du temps reel

Energy Technology Data Exchange (ETDEWEB)

Saguan, M

2007-04-15

This work contributes to the economic analysis of power market architectures. A modular framework is used to separate problems of market design in different modules. The work's goal is to study real-time market design. A two-stage market equilibrium model is used to analyse the two main real-time designs: the 'market' and the 'mechanism' (with penalty). Numerical simulations show that design applied in real-time is not neutral vis-a-vis of energy markets sequence and the competition dynamic. Designs using penalty (mechanisms) cause distortions, inefficiencies and can create barriers to entry. The size of distortions is given by the temporal position of the gate that closure the forward markets. This model has also allowed us to show the key role of real-time integration between zones and the importance of good harmonization between real-time designs of each zone. (author)
Market Aspects of an Interior Design Program.

Science.gov (United States)

Gold, Judy E.

A project was conducted to evaluate a proposed interior design program in order to determine the marketability (job availability in the field of interior design and home furnishings merchandising) and the feasibility (educational requirements for entrance into the interior design and home furnishings merchandising job market) of the program. To…
Electricity market design of the future

International Nuclear Information System (INIS)

Peek, Markus; Diels, Robert

2016-01-01

The transformation of the power generation system, to one in which renewable energies will form a cornerstone, will change the requirements for all market actors. To achieve the goals of the German Energiewende ('energy transition'), greater flexibility in production and consumption is of particular importance. Flexibility enables the cost-effective integration of the fluctuating actual feed-in of renewable energies. On the one hand, the technical options for reducing existing technical inflexibilities are given to a considerable extent. On the other hand, analyses of the transnational compensation effects of load and renewable energy supply (RES) feed-in show that flexibility requirements can be reduced significantly in a common electricity market. Electricity markets in which there is open technological competition are an appropriate instrument for the flexibilization of the power supply system. In the short term, the mechanisms of competitive electricity markets ensure an efficient synchronization of supply and demand. Over the medium and long term, the market creates efficient incentives to adapt the generation system and the behavior of consumers to future needs, resulting from the changes in the residual load structure. But at the same time, in recent years the occurrence of negative electricity prices in situations with significantly positive residual loads show that flexibility restraints exist. The causes of these restraints are at least partly due to the market design or the regulatory framework. On the one hand, there are barriers to market entry and, on the other hand, price signals from the electricity markets do not reach all market actors or reach them distortedly. To enable the cost effective development of the different flexibility options in an open technology competition, restraints resulting from market design and the regulatory framework (e. g. in the framework of grid charges, the market and product design of control power markets
Essays on market design and strategic behaviour in energy markets

International Nuclear Information System (INIS)

Lorenczik, Stefan

2017-01-01

The thesis at hand consists of four essays which are divided into two parts. In the first part, consisting of the first two essays, market design issues in electricity markets are discussed. More precisely, it deals with concerns regarding security of supply: First, the concerns regarding the availability of sufficient flexibility to cope with intermittent renewable energy electricity generation. And second, the consequences of insufficient investments signals in energy only markets in interconnected electricity markets. Part two deals with strategic behaviour in spatial natural resource markets. Strategic behaviour and the exertion of market power have always been a matter of concern in energy markets, especially in natural resource markets. The exertion of market power can result in deadweight losses - regulatory bodies try to address this by market regulations aiming for a welfare maximising market outcome. The first problem is to detect collusive behaviour as available data is frequently limited. The second question is how regulatory decisions may influence the market outcome. Both topics are investigated by using the example of the international metallurgical coal market.

Essays on market design and strategic behaviour in energy markets

Energy Technology Data Exchange (ETDEWEB)

Lorenczik, Stefan

2017-11-13

The thesis at hand consists of four essays which are divided into two parts. In the first part, consisting of the first two essays, market design issues in electricity markets are discussed. More precisely, it deals with concerns regarding security of supply: First, the concerns regarding the availability of sufficient flexibility to cope with intermittent renewable energy electricity generation. And second, the consequences of insufficient investments signals in energy only markets in interconnected electricity markets. Part two deals with strategic behaviour in spatial natural resource markets. Strategic behaviour and the exertion of market power have always been a matter of concern in energy markets, especially in natural resource markets. The exertion of market power can result in deadweight losses - regulatory bodies try to address this by market regulations aiming for a welfare maximising market outcome. The first problem is to detect collusive behaviour as available data is frequently limited. The second question is how regulatory decisions may influence the market outcome. Both topics are investigated by using the example of the international metallurgical coal market.
Electricity market design and risk management

International Nuclear Information System (INIS)

Boschi, Federico; Cervigni, Guido

2005-01-01

We show that each wholesale electricity market design trades-off between efficiency and liquidity. Efficiency requires that the product traded in the wholesale market closely reflect the physical features of electricity. Liquidity requires standardization of the products that ore traded on the wholesale market. We stress that Iiquidity comes at a cost since an excessive degree of standardization may lead to significant inefficiencies and forge wealth transfers among market participants [it
Designing carbon markets. Part I: Carbon markets in time

International Nuclear Information System (INIS)

Fankhauser, Samuel; Hepburn, Cameron

2010-01-01

This paper analyses the design of carbon markets in time (i.e., intertemporally). It is part of a twin set of papers that ask, starting from first principles, what an optimal global carbon market would look like by around 2030. Our focus is on firm-level cap-and-trade systems, although much of what we say would also apply to government-level trading and carbon offset schemes. We examine the 'first principles' of temporal design that would help to maximise flexibility and to minimise costs, including banking and borrowing and other mechanisms to provide greater carbon price predictability and credibility over time.
Market Design. Evaluation of the third phase 2006-2009; Market Design. Utvaerdering av den tredje etappen 2006-2009

Energy Technology Data Exchange (ETDEWEB)

Mattsson, Carl (Global to Local Sweden AB, Raaaa (Sweden))

2009-10-15

Market Design started 2001 and has since then supported more than 50 projects. During phase III, i.e. 2006 - 2009, 18 project were supported with a total programme budget of 18 MSEK. Market Design has focused on issues related to the deregulated electricity market primarily in Sweden. The aims have been to improve the performance of the market, to develop knowledge and support research groups. The analysis in this report is limited to phase III of the programme. It is based on almost 40 interviews with stakeholders close to the programme such as the board, contractors and programme officers as well as others with thorough insight into issues of importance to the electricity market. Furthermore, a number of relevant documents related to Market Design have been analyzed. The focus of the evaluation has been to address the following issues; relevance, benefits of the programme and the projects, dissemination of results, programme administration and the achievement of programme goals. The interviews reveal that some additional issues need to be addressed further. The evaluation shows that the programme has a clearly identified role in relation to other RandD programmes. No duplicate work has been identified. The board of the programme provides a sufficient guarantee. The results of the analyses are as fellows: The interviews show that all relevant research areas have been dealt with. Nothing of significance (research areas or projects) has been omitted. The time gap between program definition and execution might require a larger budget reserve to deal with unforeseen circumstances especially in view of rapidly changing market conditions. Market Design has provided a common basis for decision making amongst governmental bodies and utilities regarding the development of the Nordic electricity market. A network of key officials working in the area, not the least the board, has been established to the benefit of regulatory aspects of market development. The value of this
Momentum--"Evaluating Your Marketing Program: Measuring and Tracking Techniques."

Science.gov (United States)

Meservey, Lynne D.

1990-01-01

Suggests 10 tracking techniques for evaluating marketing performance. Techniques involve utilization rate, inquiry and source of inquiry tracking, appointment and interview tracking, enrollment conversion, cost per inquiry and per enrollment, retention rate, survey results, and "mystery shopper." (RJC)
How to benefit from a common European electricity market design

International Nuclear Information System (INIS)

Ringler, Philipp; Keles, Dogan; Fichtner, Wolf

2017-01-01

The realization of an Internal Electricity Market in Europe is currently, on the one hand, progressing, in particular thanks to the wide-spread implementation of market coupling solutions for cross-border congestion management. On the other hand, diverging national market designs pose a threat to the continuation of this process. Given the challenges to electricity market design in a multi-regional context, we analyze how different design aspects, namely cross-border congestion management and capacity mechanisms, affect welfare and generation adequacy in Europe. In doing so, we rely on an agent-based simulation model for electricity wholesale markets which we apply within several numerical, computational case studies for the region of Central Western Europe (2012–2030). Our results confirm the benefits of market coupling in terms of welfare as well as generation adequacy. Furthermore, we find indications that coordinating market designs across regions supports these targets. Therefore, we recommend that European energy policy forms a stable, transparent regulatory framework with cross-border market coupling as an integral component. In this context, energy policy targets should be clearly defined and operationalized, which also needs to consider potential conflicts between them. Finally, electricity market designs need to be coordinated among states to benefit most from a common European market. - Highlights: • European electricity markets at crossroads given diverging market designs • Simulation of CWE Market Coupling using an agent-based model. • Welfare and adequacy gains from European market coupling and new interconnections. • Conflicts between energy policy targets to be considered in market design. • Coordination key to further strengthen integration of electricity markets in Europe.
Market Evolution: Wholesale Electricity Market Design for 21st Century Power Systems

Energy Technology Data Exchange (ETDEWEB)

Cochran, Jaquelin [National Renewable Energy Lab. (NREL), Golden, CO (United States); Miller, Mackay [National Renewable Energy Lab. (NREL), Golden, CO (United States); Milligan, Michael [National Renewable Energy Lab. (NREL), Golden, CO (United States); Ela, Erik [National Renewable Energy Lab. (NREL), Golden, CO (United States); Arent, Douglas [National Renewable Energy Lab. (NREL), Golden, CO (United States); Bloom, Aaron [National Renewable Energy Lab. (NREL), Golden, CO (United States); Futch, Matthew [IBM, Northcastle, NY (United States); Kiviluoma, Juha [VTT Technical Research Centre of Finland, Espo (Finland); Holtinnen, Hannele [VTT Technical Research Centre of Finland, Espo (Finland); Orths, Antje [Energinet.dk (Denmark); Gomez-Lazaro, Emilio [University of Castilla-La Mancha, Real (Spain); Martin-Martinez, Sergio [University of Castilla-La Mancha, Real (Spain); Kukoda, S. [International Copper Association, New York, NY (United States); Garcia, Glycon [International Copper Association, New York, NY (United States); Mikkelsen, Kim M. [Global Green Growth Inst., Seoul (Korea); Yongqiang, Zhao [China National Renewable Energy Center, Beijing (China); Sandholt, Kaare [China National Renewable Energy Center, Beijing (China)

2013-10-01

Demand for affordable, reliable, domestically sourced, and low-carbon electricity is on the rise. This growing demand is driven in part by evolving public policy priorities, especially reducing the health and environmental impacts of electricity service and expanding energy access to under-served customers. Consequently, variable renewable energy resources comprise an increasing share ofelectricity generation globally. At the same time, new opportunities for addressing the variability of renewables are being strengthened through advances in smart grids, communications, and technologies that enable dispatchable demand response and distributed generation to extend to the mass market. A key challenge of merging these opportunities is market design -- determining how to createincentives and compensate providers justly for attributes and performance that ensure a reliable and secure grid -- in a context that fully realizes the potential of a broad array of sources of flexibility in both the wholesale power and retail markets. This report reviews the suite of wholesale power market designs in use and under consideration to ensure adequacy, security, and flexibilityin a landscape of significant variable renewable energy. It also examines considerations needed to ensure that wholesale market designs are inclusive of emerging technologies, such as demand response, distributed generation, and storage.
An Analytical Study of Tools and Techniques for Movie Marketing

Directory of Open Access Journals (Sweden)

Garima Maik

2014-08-01

Full Text Available Abstract. Bollywood or Hindi movie industry is one of the fastest growing sector in the media and entertainment space creating numerous business and employment opportunities. Movies in India are a major source of entertainment for all sects of society. They not only face competition from other movie industries and movies but from other source of entertainment such as adventure sports, amusement parks, theatre and drama, pubs and discothèques. A lot of man power, man hours, creative brains, and money are put in to build a quality feature film. Bollywood is the industry which continuously works towards providing the 7 billion population with something new always. So it is important for the movie and production team to stand out, to grab the due attention of the maximum audience. Movie makers employ various tools and techniques today to market their movies. They leave no stone unturned. They roll out teasers, First look, Theatrical trailer release, Music launch, City tours, Producer’s and director’s interview, Movie premier, Movie release, post release follow up and etc. to pull the viewers to the Cineplex. The audience today which comprises mainly of youth requires photos, videos, meet ups, gossip, debate, collaboration and content creation. These requirements of today’s generation are most fulfilled through digital platforms. However, the traditional media like newspapers, radio, and television are not old school. They reach out to mass audience and play an upper role in effective marketing. This study aims at analysing these tools for their effectiveness. The objectives are fulfilled through a consumer survey. This study will bring out the effectiveness and relational importance of various tools which are employed by movie marketers to generate maximum returns on the investments by using various data reduction techniques like factor analysis and statistical techniques like chi-square test with data visualization using pie charts
Design and analysis of electricity markets

Science.gov (United States)

Sioshansi, Ramteen Mehr

Restructured competitive electricity markets rely on designing market-based mechanisms which can efficiently coordinate the power system and minimize the exercise of market power. This dissertation is a series of essays which develop and analyze models of restructured electricity markets. Chapter 2 studies the incentive properties of a co-optimized market for energy and reserves that pays reserved generators their implied opportunity cost---which is the difference between their stated energy cost and the market-clearing price for energy. By analyzing the market as a competitive direct revelation mechanism we examine the properties of efficient equilibria and demonstrate that generators have incentives to shade their stated costs below actual costs. We further demonstrate that the expected energy payments of our mechanism is less than that in a disjoint market for energy only. Chapter 3 is an empirical validation of a supply function equilibrium (SFE) model. By comparing theoretically optimal supply functions and actual generation offers into the Texas spot balancing market, we show the SFE to fit the actual behavior of the largest generators in market. This not only serves to validate the model, but also demonstrates the extent to which firms exercise market power. Chapters 4 and 5 examine equity, incentive, and efficiency issues in the design of non-convex commitment auctions. We demonstrate that different near-optimal solutions to a central unit commitment problem which have similar-sized optimality gaps will generally yield vastly different energy prices and payoffs to individual generators. Although solving the mixed integer program to optimality will overcome such issues, we show that this relies on achieving optimality of the commitment---which may not be tractable for large-scale problems within the allotted timeframe. We then simulate and compare a competitive benchmark for a market with centralized and self commitment in order to bound the efficiency
Neoliberal Optimism: Applying Market Techniques to Global Health.

Science.gov (United States)

Mei, Yuyang

2017-01-01

Global health and neoliberalism are becoming increasingly intertwined as organizations utilize markets and profit motives to solve the traditional problems of poverty and population health. I use field work conducted over 14 months in a global health technology company to explore how the promise of neoliberalism re-envisions humanitarian efforts. In this company's vaccine refrigerator project, staff members expect their investors and their market to allow them to achieve scale and develop accountability to their users in developing countries. However, the translation of neoliberal techniques to the global health sphere falls short of the ideal, as profits are meager and purchasing power remains with donor organizations. The continued optimism in market principles amidst such a non-ideal market reveals the tenacious ideological commitment to neoliberalism in these global health projects.
Marketing and Product Design: A Rocky Love Affair

Directory of Open Access Journals (Sweden)

Landwehr Jan R.

2015-11-01

Full Text Available The success stories of design-oriented companies like Apple, Audi or Nike have put design on the agenda in many marketing departments. Consumers cannot elude the effect of aesthetics and therefore design is a major factor for business success. Typically consumers choose the product with the best design, all other aspects being equal. Only when the interplay of product characteristics, brand and design is carefully coordinated can successful products be created. This requires an integrated approach to design, one which is applied right at the beginning of the value chain. Product development, marketing and design need to work in close cooperation, communicate well and frequently, and collect feedback from the market. Superior aesthetics are always important but should be a top priority in cases where efficiency-oriented Asian competitors are able to offer functionally similar products at much lower prices.
Marketing Youth Services.

Science.gov (United States)

Dimick, Barbara

1995-01-01

Marketing techniques in youth services are useful for designing programs, collections, and services and for determining customer needs. The marketing mix--product, place, price, and practice--provides a framework for service analysis. (AEF)
Capacity subscription and its market design impact

International Nuclear Information System (INIS)

Doorman, Gerard; Solem, Gerd

2005-04-01

Capacity Subscription (CS) implies that consumers buy (subscribe to) a certain amount of capacity. Their demand is limited to this capacity when the total power system is short of capacity and the System Operator activates controllable Load Limiting Devices (LLDs). The objective is to maintain system security by avoiding involuntary load shedding. The report describes a market design with CS. As a case study, an analysis is made of the changes in the market design of the Nordic system that would be necessary to implement CS. First the present Nordic market design is described. Focus is on the various market participants, their roles within various time horizons and their interactions. So it is described how CS works, why it works and what is necessary to make it work. Subsequently the necessary changes in the Nordic market structure are described. The major changes are the installation of the LLDs, the establishment of the necessary infrastructure to control the LLDs and the rules governing their control and the establishment of a capacity market. The major rule is that the System Operator announces LLD activation when a shortage situation is expected. In the capacity market generators offer available capacity during system peak conditions, while consumers bid their need for capacity. Market participants are the same as on the spot market, while small consumers buy through retailer. Generators are obliged to offer the capacity sold on the capacity market on the spot market during LLD activation. Failure to do so results in a penalty payment. The report further discusses issues like the need for verification procedures, import and export, generation pooling, the handling of small consumers, reserves and a possible implementation path of CS. With respect to transmission constraints it is argued that market splitting can be a viable option. It is concluded that CS can be a possible solution to maintain generation adequacy, but there are some serious challenges. The
Operationalizing strategic marketing.

Science.gov (United States)

Chambers, S B

1989-05-01

The strategic marketing process, like any administrative practice, is far simpler to conceptualize than operationalize within an organization. It is for this reason that this chapter focused on providing practical techniques and strategies for implementing the strategic marketing process. First and foremost, the marketing effort needs to be marketed to the various publics of the organization. This chapter advocated the need to organize the marketing analysis into organizational, competitive, and market phases, and it provided examples of possible designs of the phases. The importance and techniques for exhausting secondary data sources and conducting efficient primary data collection methods were explained and illustrated. Strategies for determining marketing opportunities and threats, as well as segmenting markets, were detailed. The chapter provided techniques for developing marketing strategies, including considering the five patterns of coverage available; determining competitor's position and the marketing mix; examining the stage of the product life cycle; and employing a consumer decision model. The importance of developing explicit objectives, goals, and detailed action plans was emphasized. Finally, helpful hints for operationalizing the communication variable and evaluating marketing programs were provided.
Economics and Design of Capacity Markets for the Power Sector

OpenAIRE

Peter Cramton; Axel Ockenfels

2012-01-01

Capacity markets are a means to assure resource adequacy. The need for a capacity market stems from several market failures the most prominent of which is the absence of a robust demand-side. Limited demand response makes market clearing problematic in times of scarcity. We present the economic motivation for a capacity market, present one specific market design that utilizes the best design features from various resource adequacy approaches analyzed in the literature, and we discuss other in...
The role of power exchanges for the creation of a single European electricity market: market design and market regulation

International Nuclear Information System (INIS)

Boisseleau, F.

2004-01-01

The electricity sector worldwide is undergoing a fundamental transformation of its institutional structure as a consequence of the complex interactions of political, economic and technological forces. The way the industry is organized is changing from vertically integrated monopolies to unbundled structures that favor market mechanisms. This process in Europe, known as the liberalization process, has had a wide impact on the European electricity industry. The focus of this dissertation is an analysis of the role of electricity power exchanges in the recently liberalized electricity markets of Europe. In the context of creating a competitive electricity market at a European level, the key questions considered are the functioning of these power exchanges with respect to electricity characteristics, market design and regulatory framework. In Europe, very little attention has been paid to the role of these new marketplaces and to the issue of market design in general. Hence the main purpose of this work was to analyze how these marketplaces facilitate the trading of electricity and the role they can play in the construction of a pan-European competitive electricity market. An analysis of power exchange requires taking into account the 'double-duality' of such institutions. One, power exchanges are both a market and an institution. As a market they facilitate the trading of electricity and determine an equilibrium price. As an institution power exchanges have their own objectives and constraints, and play a role in the market design of the overall electricity market. Two, the relationship between electricity power exchanges and liberalization is neither linear nor one way: liberalization encourages the birth of such marketplaces yet marketplaces are more than the results of such process, they are also a driving force of the liberalization process. This thesis is divided into three parts. The current situation in Europe and different existing theoretical approaches in
Comparison of online marketing techniques on food and beverage companies’ websites in six countries

OpenAIRE

Bragg, Marie A.; Eby, Margaret; Arshonsky, Josh; Bragg, Alex; Ogedegbe, Gbenga

2017-01-01

Food and beverage marketing contributes to poor dietary choices among adults and children. As consumers spend more time on the Internet, food and beverage companies have increased their online marketing efforts. Studies have shown food companies’ online promotions use a variety of marketing techniques to promote mostly energy-dense, nutrient-poor products, but no studies have compared the online marketing techniques and nutritional quality of products promoted on food companies’ international...
Moving toward New Horizons for Marketing Education: Designing a Marketing Training for the Poor in Developing and Emerging Markets

Science.gov (United States)

Teklehaimanot, Mebrahtu L.; Ingenbleek, Paul T. M.; Tessema, Workneh K.; van Trijp, Hans C. M.

2017-01-01

In recent years, marketing education has broadened to poor people in developing and emerging countries. In this article, the authors use four empirical studies that apply well-established training design procedures to design a marketing training program for Ethiopian pastoralists. Because pastoralists operate in extremely remote, traditional, and…
Core designs for the de-regulated market

International Nuclear Information System (INIS)

Almberger, J.; Bernro, R.; Pettersson, H.

1999-01-01

Complete text of publication follows: The electricity market deregulation in the Nordic countries encourages innovations and cost reductions for power production in the Vattenfall reactors. The competition on the electricity market is strong, electricity price reductions dramatic and uncertainties about the future power demand is large. In the fuel area this situation has given increased attention to traditional areas like flexibility in power production, improved core designs, need for margins (improved fuel designs), improved surveillance, decreased lead times. At Vattenfall new fuel designs are already being implemented following the last fuel purchase, for which flexibility and margins, were given high values in the evaluations with the multipurpose task of eliminating fuel related problems and meeting the future market situation. This strategy has given Vattenfall a flying start to meeting the demands of the de-regulated market. What has been added are broad studies undertaken to investigate the various route into the future with respect to finding the most effective strategies for fuel and core design and optimization. In the present paper the Vattenfall priorities for fuel designs and margins are presented in a schematic manner summarizing the results of the last fuel purchase and also presenting the current program for LFAs. Technical limitations, licensing and R and D aspects, with respect to improving the fuel utilization will be mentioned. The main focus in the paper is on the broad study carried out in the PWR core design area. Driven by the relatively low power demand various possibilities for higher production flexibility have been investigated specifically extended coast-down, coast-up and yearly load follow. Further to reduce the costs for fuel consumption improvements in core designs have been studied: improved low leakage loading patterns, low enriched end zones, improved Gd designs etc. Main results and conclusions of the core design studies will
Economics and design of capacity markets for the power sector

Energy Technology Data Exchange (ETDEWEB)

Cramton, Peter [Maryland Univ., College Park, MD (United States). Dept. of Economics; Ockenfels, Axel [Koeln Univ. (Germany). Dept. of Economics

2012-06-15

Capacity markets are a means to assure resource adequacy. The need for a capacity market stems from several market failures the most prominent of which is the absence of a robust demand-side. Limited demand response makes market clearing problematic in times of scarcity. We present the economic motivation for a capacity market, present one specific market design that utilizes the best design features from various resource adequacy approaches analyzed in the literature, and we discuss other instruments to deal with the problems. We then discuss the suitability of the market for Europe and Germany in particular. (orig.)

Setting priorities for the evolution of the market design

International Nuclear Information System (INIS)

2001-01-01

This report, which examines the forces that will influence the evolution of the Ontario electric power market over the next 4 or 5 years, is intended for market participants and other stakeholders. It sets priorities for the next phase of market development. Some of the market rules that need more work were identified and participants and stakeholders were invited to present their comments on whether the list accurately reflects the critical market development issues that need to be addressed after market opening. The report also discusses criteria that can be used to evaluate market design changes and their relative priorities. The list of potential high priority issues include: the energy forward market; the capacity reserve market; locational marginal pricing; a capability for full assignment of physical bilateral contracts; the export of operating reserve; moving to real time bidding; encouraging dispatchability and demand side responsiveness; transmission expansion; and, introducing markets in ancillary services. This list includes the main market design issues that need to be addressed over the next several years. 1 fig., 2 tabs
Spanish generation market: structure, design and results

International Nuclear Information System (INIS)

Agosti, L.; Padilla, A. J.; Requejo, A.

2007-01-01

This paper provides an overview of the structure, design and outcome of the Spanish generation market from 1998, when the market was liberalised, to date. More precisely, this paper reviews the history of the liberalisation process; describes the structure of the generation market and its evolution over time; analyses the existence of market power; and evaluates the outcome of the liberalisation process from the viewpoint of its impact on al locative efficiency, productive efficiency and dynamic efficiency. The paper concludes with a brief summary of recent regulatory reforms. (Author)
Design and Operation of Distribution Markets

Science.gov (United States)

Parhizi, Sina

in the electricity markets, and an analytical model is presented for design and operation of such markets.
Identifying and Managing Engineering Design Requirements for Emerging Markets

DEFF Research Database (Denmark)

Li, Xuemeng

, especially for those companies originally from developed markets, to acquire an in-depth understanding of particular design requirements in emerging markets in order to adapt both company products and approaches in such contexts. Prior studies on the identification and management of design requirements have...... predominantly been conducted in the context of developed countries and relatively affluent markets. Emerging markets are distinct from developed markets in terms of numerous contextual factors, e.g., regulatory environments and competitive landscapes. These factors influence the requirement identification...... attention. There is a need for an overview of different perspectives in requirement identification for manufacturing companies and their corresponding assessments in the context of emerging markets. Therefore, this research project is motivated to 1) investigate the process of identifying and managing...
Marketing techniques in television advertisements of food and drinks directed at children in Spain, 2012.

Science.gov (United States)

León-Flández, Karimen; Royo-Bordonada, Miguel Ángel; Moya-Geromini, María Ángeles; Bosqued-Estefanía, María José; López-Jurado, Lázaro; Damián, Javier

2018-07-01

To analyse marketing techniques used in television advertisements of food and drinks (AFDs) directed to children, and their nutritional quality. This is a cross-sectional study of television AFDs directed to children in Spain over 7 days in 2012. Primary appeal, persuasive and nutritional marketing techniques, and links to Internet were registered. The foods were classified according to their nutritional quality using an international codification system and the UK nutrient profile model. Frequency of AFDs using marketing techniques and percentages for unhealthy products were calculated. Taste and fun were the main primary appeals used. Persuasive and nutritional marketing techniques and links to Internet were used in 61%, 68.5% and 65.2% of AFDs, respectively. These techniques were more common during weekdays, enhanced protection time slots and on channels with particular appeal to children. More than two-thirds of AFDs using these techniques were for unhealthy products, reaching 96.2% of AFDs with premium offers and gifts. There is an extensive use of marketing techniques in television AFDs directed to children in Spain. Most products advertised were unhealthy, so stronger governmental regulations are required.
Sustainable design options for the German electricity market. A comparison of the energy-only market with capacity markets

International Nuclear Information System (INIS)

Keles, Dogan; Renz, Lea; Bublitz, Andreas; Zimmermann, Florian; Genoese, Massimo; Fichtner, Wolf

2016-01-01

This study intensively discusses the further developments of the electricity market design in Germany based on substantial scientific insights. For this purpose, an agent-based simulation model is applied to evaluate the operability of the energy only market extended with a strategic reserve. Furthermore, the effects of the implementation of a centralized or decentralized capacity market are analyzed.
Demand Response Within Current Electricity Wholesale Market Design

OpenAIRE

Ramos Gutierrez, Ariana Isabel; De Jonghe, Cedric; Six, Daan; Belmans, Ronnie

2013-01-01

The introduction of intermittent energy resources calls for the ability to modulate consumption patterns according to electricity availability. This paper provides a brief overview of the main electricity market design characteristics and places demand response within the framework of the existing timeline of market operation. The main differences between electricity markets lie in the price formation mechanisms where some markets pay-as- cleared and some pay- as- bid for the electricity tran...
An application of data mining techniques in designing catalogue for a laundry service

Directory of Open Access Journals (Sweden)

Khasanah Annisa Uswatun

2018-01-01

Full Text Available Catalogues are the media that companies use to promote their products or services. Since catalogue is one of marketing media, the first essential step before designing product catalogue is determining the market target. Besides, it is also important to put some information that appeal to the target market, such as discount or promos by analysing customer pattern preferences in using services or buying product. This study conduct two data mining technique. The first is clustering analysis to segment customer and the second one is association rule mining to discover an interesting pattern about the services that commonly used by the customer at the same service time. Thus, the results will be used as a recommendation to make an attractive marketing strategy to be put in the service catalogue promo for a laundry in Sleman Yogyakarta. The clustering result showed that the biggest customer segment is university student who come 3 until 5 times in a month on weekends, while the association rule result showed that clothes, shoes, and bed sheet have strong relationship. The catalogue design is presented in the end of the paper.
Child-oriented marketing techniques in snack food packages in Guatemala.

Science.gov (United States)

Chacon, Violeta; Letona, Paola; Barnoya, Joaquin

2013-10-18

Childhood overweight in Guatemala is now becoming a public health concern. Child-oriented marketing contributes to increase children's food preference, purchase and consumption. This study sought to assess the availability of child-oriented snack foods sold in school kiosks and convenience stores near public schools in Guatemala, to identify the marketing techniques used in child-oriented snack food packages and to classify the snacks as "healthy" or "less-healthy". We purchased all child-oriented snacks found in stores inside and within 200 square meters from four schools in an urban community. Snacks were classified as child-oriented if the package had any promotional characters, premium offers, children's television/movie tie-ins, sports references, or the word "child". We used a checklist to assess child-oriented references and price. Snacks were classified as "healthy" or "less-healthy" according to the UK standards for the Nutritional Profiling Model. We analyzed 106 packages found in 55 stores. The most commonly used technique was promotional characters (92.5%) of which 32.7% were brand-specific characters. Premium offers were found in 34% of packages and were mostly collectibles (50%). Most marketing techniques were located on the front and covered nearly 25% of the package surface. Median (interquartile range) price was US$ 0.19 (0.25). Nutrition labels were found in 91 (86%) packages and 41% had a nutrition related health claim. Most snacks (97.1%) were classified as "less-healthy". In Guatemala, the food industry targets children through several marketing techniques promoting inexpensive and unhealthy snacks in the school environment. Evidence-based policies restricting the use of promotional characters in unhealthy snack food packages need to be explored as a contributing strategy to control the obesity epidemic.
Child-oriented marketing techniques in snack food packages in Guatemala

Science.gov (United States)

2013-01-01

Background Childhood overweight in Guatemala is now becoming a public health concern. Child-oriented marketing contributes to increase children’s food preference, purchase and consumption. This study sought to assess the availability of child-oriented snack foods sold in school kiosks and convenience stores near public schools in Guatemala, to identify the marketing techniques used in child-oriented snack food packages and to classify the snacks as “healthy” or “less-healthy”. Methods We purchased all child-oriented snacks found in stores inside and within 200 square meters from four schools in an urban community. Snacks were classified as child-oriented if the package had any promotional characters, premium offers, children′s television/movie tie-ins, sports references, or the word “child”. We used a checklist to assess child-oriented references and price. Snacks were classified as “healthy” or “less-healthy” according to the UK standards for the Nutritional Profiling Model. Results We analyzed 106 packages found in 55 stores. The most commonly used technique was promotional characters (92.5%) of which 32.7% were brand-specific characters. Premium offers were found in 34% of packages and were mostly collectibles (50%). Most marketing techniques were located on the front and covered nearly 25% of the package surface. Median (interquartile range) price was US$ 0.19 (0.25). Nutrition labels were found in 91 (86%) packages and 41% had a nutrition related health claim. Most snacks (97.1%) were classified as “less-healthy”. Conclusion In Guatemala, the food industry targets children through several marketing techniques promoting inexpensive and unhealthy snacks in the school environment. Evidence-based policies restricting the use of promotional characters in unhealthy snack food packages need to be explored as a contributing strategy to control the obesity epidemic. PMID:24139325
Admissions Standards and the Use of Key Marketing Techniques by United States' Colleges and Universities.

Science.gov (United States)

Goldgehn, Leslie A.

1989-01-01

A survey of admissions deans and directors investigated the use and perceived effectiveness of 15 well-known marketing techniques: advertising, advertising research, a marketing plan, market positioning, market segmentation, marketing audit, marketing research, pricing, program and service accessibility, program development, publicity, target…
Market design for rapid demand response

DEFF Research Database (Denmark)

Nielsen, Kurt; Tamirat, Tseganesh Wubale

We suggest a market design for rapid demand response in electricity markets. The solution consists of remotely controlled switches, meters, forecasting models as well as a flexible auction market to set prices and select endusers job by job. The auction market motivates truth-telling and makes...... it simple to involve the endusers in advance and to activate demand response immediately. The collective solution is analyzed and economic simulations are conducted for the case of Kenya. Kenya has been su ering from unreliable electricity supply for many years and companies and households have learned...... to adjust by investments in backup generators. We focus on turning the many private backup generators into a demand response system. The economic simulation focuses on possible distortion introduced by various ways of splitting the generated surplus from the demand response system. An auction run instantly...
Marketing moxie for librarians fresh ideas, proven techniques, and innovative approaches

CERN Document Server

Watson-Lakamp, Paula

2015-01-01

Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues throug
Hybrid Electricity Markets with Long-Term Risk-Sharing Arrangements: Adapting Market Design to Security of Supply and decarbonization Objectives

International Nuclear Information System (INIS)

ROQUES, Fabien; FINON, Dominique

2017-01-01

The re-emergence of policy interventionism in electricity markets raises questions as to how market design can best be adapted to meeting the investment challenge associated with security of supply (SoS) and decarbonization objectives. This paper takes an institutionalist approach in terms of modularity of the market design, and reviews the standard historical approach towards competitive markets, in order to analyse the roles and interactions of the initial and additional market 'modules'. We argue that a number of additional modules is required to achieve long-term policy objectives, such as decarbonization and security of supply (SoS). But, in turn, they destabilise the initial modules of the market design, in particular by the entries of renewables. We review the international experience with hybrid market design and draw a number of policy recommendations at to best practices, as well as suggesting ways in which the initial market modules can be improved to prevent inconsistencies with the new modules. The move towards a hybrid market regime, which relies on a combination of planning, long-term risk sharing arrangements and improved markets entrenched in a function of short-term coordination, appears to be unavoidable where decarbonization policies are adopted. (authors)
Linking Design, Marketing, and Innovation: Managing the Connection for Competitive Advantage

OpenAIRE

Dr. Yen Hsu

2012-01-01

Marketing should closely coordinate with product innovation. Not only will an effective connection of the marketing activity and design trigger product innovation in enterprises, it is a key factor to the product success in the market place. In practice, how to process product design so as to reach the goal of marketing during the innovation procedure? In the past, enterprises did have some concrete actions but empirical studies regarding the correlation model between marketing strategy and d...
Customer Relationship within the Furniture Design Market : A qualitative study of how companies within the furniture design market relate to the challenges connected to customer loyalty

OpenAIRE

Wahlström, Marie-Louise; Bergström, Jenny

2010-01-01

Background: The customer relationship is becoming more important for companies within the Swedish furniture design industry due to competition for market shares. The market is getting more crammed while the interest for furniture design amongst people is increasing, therefore furniture design companies need to find effective ways to attract loyal customers. Research has been made to show the importance of collaboration between companies and this is something that can increase the market share...
CATEGORICAL IMAGE COMPONENTS IN THE FORMING SYSTEM OF A MARKETING TECHNIQUES MANAGER’S IMAGE CULTURE

Directory of Open Access Journals (Sweden)

Anna Borisovna Cherednyakova

2015-08-01

Full Text Available Based on the understanding of the image culture formation of managers of marketing techniques, as a representative of the social and communication interaction of public structures, categorical apparatus of image culture with an emphasis on the etymology of the image, as an integral component of image culture was analyzed. Categorical components of the image are presented from the standpoint of image culture, as personal new formation, an integral part of the professional activity of the marketing techniques manager: object-communicative categorical component, subject-activity categorical component of image, personality-oriented categorical component, value-acmeological categorical component of image.The aim is to identify and justify the image categorical components as a component of image culture of the marketing techniques manager.Method and methodology of work – a general scientific research approach reflecting scientific apparatus of research.Results. Categorical components of the image, as an image culture component of manager of marketing techniques were defined.Practical implication of the results. The theoretical part of «Imageology» course, special course «Image culture of manager of marketing techniques», the theoretical and methodological study and the formation of image culture.
Resilient design in the conservation of Johar market heritage building

Science.gov (United States)

Roesmanto, Totok

2017-12-01

Johar Market building based on Law of Repubic of Indonesia No.11 of 2010 is a heritage building. It was built in 1936 located near traditional square of Pasebaan and Aloon- Aloon was built by Dutch merchants union in 1678. Semarang based on decentralized policy by the Dutch Government in 1906 became a trading city. Rapid development of trading activities has caused the city planning policy by Semarang Government since 1970 made Aloon-Aloon become market buildings. Johar Market and market buildings in surrounding were on fire in 2015. Basing on Law No.11 of 2010 Semarang Government plans to conserve Johar Market heritage building and reconstruct Aloon-Aloon based on proposal of Roesmanto in 2016. The architect bureau assigned by the Semarang Government designed a new building in the middle of South-Johar Market to accommodate Johar merchants. This study aims to evaluate the design of new building by the architect bureau considering that since 2012 the city of Semarang including earthquake prone areas. The revitalization of Johar Market should use resilient design in order to prevent future damages to heritage buildings located nearby and new building must be spaced sufficiently against surrounding heritage buildings. This research uses descriptive qualitative method base on the field data after Johar Market burned and design planned bureau architect. The results of this study found that the distance between new building and heritage building is less wide.
Distributed energy generation techniques and the competitive fringe effect in electricity markets

NARCIS (Netherlands)

Mulder, Machiel; Petrikaite, Vaiva; Scholtens, Bert

2015-01-01

We analyse the impact of two different generation techniques used by fringe suppliers on the intensity of competition in the electricity wholesale market. For that purpose, we derive a Cournot model of this market taking into account long-term contracts, international trade and fringe suppliers
The evolving design of RTO ancillary service markets

International Nuclear Information System (INIS)

Isemonger, Alan G.

2009-01-01

Although the markets for ancillary services at the North American Independent System Operators are often structured in quite different ways there is an emerging set of core design elements that represent a rough consensus as to what the optimal design configuration for ancillary services should be, albeit with some regional variation. This paper looks back at how the design of ancillary services markets has recently evolved to put this development in context. Thereafter it examines the methods by which ancillary services are procured by highlighting the procurement practices at a number of different Independent System Operators, principally those in California, New York, New England, Texas and the PJM Interconnection, in an attempt to tease out the remaining reasons why the ancillary service markets are still so different. This is important as there are many innovations that are not rooted in regional differences but reflect genuine technical advances and economic efficiency gains and can be replicated across other ISOs to produce more efficient designs, greater reliability and lower costs. (author)

Eco-marketing and eco-design of products

Directory of Open Access Journals (Sweden)

Filipović Jovan

2007-01-01

Full Text Available Environmental marketing (Eco-marketing, as a relatively new movement, emerged at the beginning of the 20th century, is in the growing phase of its development. Eco-labeling and other ways/types of eco-marketing are attracting more attention of consumers, since they are aware of the necessity of nature conservation and environmental protection. There has been a lot of misunderstanding and miss leadings in interpretation and substantiation of ecomarketing claims in previous period of time. One of the most concrete improvements in eco-marketing was appearance and establishment of ISO 14020 guidelines. ISO 14020 guidelines are integral part of ISO 14000 series of standards, which could be implemented in eco-marketing. At the same time, development of "green" products and marketing of "green" products, are direct positive contributions to resources reduction, environmental protection and sustainable economic development. Companies designing this kind of products can expect better position on the market, improvement of competitiveness, reduction of expenses (less raw materials, less waste, less harmful effects on the environment, raising corporate social responsibility, higher export.
Electricity market design of the future; Strommarktdesign der Zukunft

Energy Technology Data Exchange (ETDEWEB)

Peek, Markus; Diels, Robert [r2b energy consulting GmbH, Koeln (Germany)

2016-02-15

The transformation of the power generation system, to one in which renewable energies will form a cornerstone, will change the requirements for all market actors. To achieve the goals of the German Energiewende ('energy transition'), greater flexibility in production and consumption is of particular importance. Flexibility enables the cost-effective integration of the fluctuating actual feed-in of renewable energies. On the one hand, the technical options for reducing existing technical inflexibilities are given to a considerable extent. On the other hand, analyses of the transnational compensation effects of load and renewable energy supply (RES) feed-in show that flexibility requirements can be reduced significantly in a common electricity market. Electricity markets in which there is open technological competition are an appropriate instrument for the flexibilization of the power supply system. In the short term, the mechanisms of competitive electricity markets ensure an efficient synchronization of supply and demand. Over the medium and long term, the market creates efficient incentives to adapt the generation system and the behavior of consumers to future needs, resulting from the changes in the residual load structure. But at the same time, in recent years the occurrence of negative electricity prices in situations with significantly positive residual loads show that flexibility restraints exist. The causes of these restraints are at least partly due to the market design or the regulatory framework. On the one hand, there are barriers to market entry and, on the other hand, price signals from the electricity markets do not reach all market actors or reach them distortedly. To enable the cost effective development of the different flexibility options in an open technology competition, restraints resulting from market design and the regulatory framework (e. g. in the framework of grid charges, the market and product design of control power markets
Designing a Marketing Analytics Course for the Digital Age

Science.gov (United States)

Liu, Xia; Burns, Alvin C.

2018-01-01

Marketing analytics is receiving great attention because of evolving technology and the radical changes in the marketing environment. This study aims to assist the design and implementation of a marketing analytics course. We assembled a rich data set from four sources: business executives, 400 employers' job postings, one million tweets about…
A systematic review of persuasive marketing techniques to promote food to children on television.

Science.gov (United States)

Jenkin, G; Madhvani, N; Signal, L; Bowers, S

2014-04-01

The ubiquitous marketing of energy-dense, nutrient-poor food and beverages is a key modifiable influence on childhood dietary patterns and obesity. Much of the research on television food advertising is focused on identifying and quantifying unhealthy food marketing with comparatively few studies examining persuasive marketing techniques to promote unhealthy food to children. This review identifies the most frequently documented persuasive marketing techniques to promote food to children via television. A systematic search of eight online databases using key search terms identified 267 unique articles. Thirty-eight articles met the inclusion criteria. A narrative synthesis of the reviewed studies revealed the most commonly reported persuasive techniques used on television to promote food to children. These were the use of premium offers, promotional characters, nutrition and health-related claims, the theme of taste, and the emotional appeal of fun. Identifying and documenting these commonly reported persuasive marketing techniques to promote food to children on television is critical for the monitoring and evaluation of advertising codes and industry pledges and the development of further regulation in this area. This has a strong potential to curbing the international obesity epidemic besieging children throughout the world. © 2014 The Authors. obesity reviews © 2014 International Association for the Study of Obesity.
Combined cycle design flexibility in today's market

International Nuclear Information System (INIS)

DeRidder, W.N.; Knott, S.J.

1995-01-01

In the power generation industry, non utility generators (NUG's) comprise a significant portion of new generation growth as electricity demands exceed existing utility capacities. These NUG's are developed by customers with widely varying experiences; bankers, lawyers, architect engineers, original equipment manufacturers, and other organizations involved in such diverse industries as petrochemical, pulp and paper, and steel making. The demands of these customers can be significantly varied in terms of features such as capacity factor, operability, maintainability, equipment redundancy, acceptable design practices, and many others. In addition, both the utility and NUG industries demand flexibility due to external influences such as regulatory policies, environmental conditions new design technologies, and emerging global markets. All of these factors are subject to wide variation across different market regions and even within a given region. This paper discusses the development of a reference plant design approach which focuses on customer flexibility while maximizing the use of proven designs. This approach allows basic system designs to be modified in a modular fashion to meet the differing demands of utility and NUG customers
Advanced Marketing Core Curriculum. Test Items and Assessment Techniques.

Science.gov (United States)

Smith, Clifton L.; And Others

This document contains duties and tasks, multiple-choice test items, and other assessment techniques for Missouri's advanced marketing core curriculum. The core curriculum begins with a list of 13 suggested textbook resources. Next, nine duties with their associated tasks are given. Under each task appears one or more citations to appropriate…
Marketing practitioner’s tacit knowledge acquisition using Repertory Grid Technique (RTG)

Science.gov (United States)

Azmi, Afdhal; Adriman, Ramzi

2018-05-01

The tacit knowledge of Marketing practitioner’s experts is excellent resources and priceless. It takes into account their experiential, skill, ideas, belief systems, insight and speculation into management decision-making. This expertise is an individual intuitive judgment and personal shortcuts to complete the work efficiently. Tacit knowledge of Marketing practitioner’s experts is one of best problem solutions in marketing strategy, environmental analysis, product management and partner’s relationship. This paper proposes the acquisition method of tacit knowledge from Marketing practitioner’s using Repertory Grid Technique (RGT). The RGT is a software application for tacit acquisition knowledge to provide a systematic approach to capture and acquire the constructs from an individual. The result shows the understanding of RGT could make TKE and MPE get a good result in capturing and acquiring tacit knowledge of Marketing practitioner’s experts.
Marketing and design of residential energy conservation programs for the elderly

Energy Technology Data Exchange (ETDEWEB)

Berry, L.; Schweitzer, M.; Freeman, E.

1988-02-01

This report describes barriers to energy conservation by the elderly. Because of these barriers, they have a greater need for programs that assist with the installation of energy-efficiency improvements. In response to this need, a number of specialized programs are operated for the elderly. This report contains descriptions of 39 energy conservation programs for the elderly. Telephone interviews were conducted with the managers of these programs to identify marketing techniques and organizational structures. Interagency networking, presentations and referrals are the most common methods of recruiting clients. Other marketing techniques in order of the frequency of use are: direct mail, bill inserts, television, radio, printed materials, and telemarketing. Many managers consider word-of-mouth advertising from satisfied clients the most effective form of marketing. Interagency networking and support (financial, structural and in-kind) can offer real advantages in the operation of conservation programs for the elderly. The use of specific marketing techniques is probably less important to success in recruiting clients than the degree of trust potential clients have in the sponsoring organization(s). 4 figs., 10 tabs.
A fresh recipe for designers: HCI approach to explore the nexus between design techniques and formal methods in software development

Directory of Open Access Journals (Sweden)

Julian Galindo Losada

2016-11-01

Full Text Available Emerging companies involved in design and implementation of innovative products demand multidisciplinary teams to be competitive in the market. This need mainly exposes designers to extend their knowledge not only in User Interface elements of the design process but also in software methodologies to cover the lack of resources and expertise in start-ups. It raises the question of how designers can line up HCI techniques with best practices in software development while preserving usability and easy-to-use principles. To explore this gap, this paper proposes an approach which combines existing technology and methods by studying the nexus between HCI prototyping and software engineering. The approach is applied into a case study in the design of a virtual shop harmonizing the use of storyboards and the spiral. A comprehensive analysis is performed by using a Technology acceptance model (TAM regarding with two variables: usability and easy-to-use. The present finding underlines the positive integration of HCI techniques and formal methods without compromising user satisfaction with a potential benefit for small companies in a formation stage.
Fusion blanket design and optimization techniques

International Nuclear Information System (INIS)

Gohar, Y.

2005-01-01

In fusion reactors, the blanket design and its characteristics have a major impact on the reactor performance, size, and economics. The selection and arrangement of the blanket materials, dimensions of the different blanket zones, and different requirements of the selected materials for a satisfactory performance are the main parameters, which define the blanket performance. These parameters translate to a large number of variables and design constraints, which need to be simultaneously considered in the blanket design process. This represents a major design challenge because of the lack of a comprehensive design tool capable of considering all these variables to define the optimum blanket design and satisfying all the design constraints for the adopted figure of merit and the blanket design criteria. The blanket design techniques of the First Wall/Blanket/Shield Design and Optimization System (BSDOS) have been developed to overcome this difficulty and to provide the state-of-the-art techniques and tools for performing blanket design and analysis. This report describes some of the BSDOS techniques and demonstrates its use. In addition, the use of the optimization technique of the BSDOS can result in a significant blanket performance enhancement and cost saving for the reactor design under consideration. In this report, examples are presented, which utilize an earlier version of the ITER solid breeder blanket design and a high power density self-cooled lithium blanket design for demonstrating some of the BSDOS blanket design techniques
Reliability and standard market design : a square plug and a round socket, the fundamental flaw of the market design

International Nuclear Information System (INIS)

Bekman, K.

2003-01-01

A electricity power system is designed and built to deliver reliable power supplies. A failure of a single component should not lead to the failure of the entire system. Oversupply results in prices at marginal cost of production, inadequate return on capital investment and economic failure of supplies. Uneconomic sources of supply would pull out in cases of oversupply. Competitive markets need flexible supply and demand and scarcity pricing in order to promote new investment. The problem with such a scenario is that scarcity reduces the level of reliability. An oversupply, while ensuring reliability, offers an inadequate return on capital. This presentation included several graphs depicting results of market failure with reference to NYMEX analysis of credit quality, NEPOOL summer capacity 2001, NYS summer capacity 2001, and PJM summer capacity 2001. A graph illustrating a New England 2002 load duration curve and its analysis was also included. According to the author, the market design is flawed because it does not pay for reliability. It fails to compensate generation for capital at risk, and it fails to address the fact that nearly half of the capacity supplies less than 10 per cent energy. He notes that the liquidity crisis will continue and grow unless changes are made and new entrants come into the market. 8 figs
Market Segmentation and Conjoint Analysis for Apple Family Design

OpenAIRE

Abbas Al-Refaie; Nour Bata

2016-01-01

A distributor of Apple products' experiences numerous difficulties in developing marketing strategies for new and existing mobile product entries that maximize customer satisfaction and the firm's profitability. This research, therefore, integrates market segmentation in platform-based product family design and conjoint analysis to identify iSystem combinations that increase customer satisfaction and business profits. First, the enhanced market segmentation grid is created. Then, the estimate...
The Consumer’s Experience of Design Influences How Markets Work

DEFF Research Database (Denmark)

Gabrielsen, Gorm; Kristensen, Tore

2016-01-01

Most studies in marketing operate at a market level, which also becomes frequently the condition for design work. This means that the aggregate or weighted average consumer is the focus. Having already made this aggregation as the “top-down approach” indicates, it is not feasible to take...... the consequences at a market level. We explore a procedure that enables the marketer to estimate the effect of a marketing message like a mission statement in a logo at the level of a single individual. This is a prior to market test, with its own realism. The procedure can easily be extended to products, where...... the trace of the individual. In the bottom up approach we measure how much the influence of a treatment like that of facing a particular design influences each human being. Successively, one may see if other behavioural characteristics also unite for instance those who are heavily affected or those who...
New Brunswick Market Design Committee : final report

International Nuclear Information System (INIS)

2002-04-01

This report presents a plan for implementing New Brunswick's electricity restructuring. It includes two resolutions and 95 recommendations to help achieve the main policy objectives of the White Paper, the New Brunswick Energy Policy. The most significant policy goal outlined in the White Paper is the restructuring of the electricity sector, with initial competition being only at the wholesale and large industrial retail level. The Board of Commissioners of Public Utilities will regulate many aspects of the new electricity market. In addition, green pricing options will be made available. The Market Design Committee recommends that the government set up a bilateral contract market for wholesale and large industrial customers to contract with alternate providers for electrical power. Power generators would have the freedom to sell by contract to customers both within and outside the province. The report describes the requirements for establishing a bilateral contract market and how it functions. The Committee also recommends designating a Heritage Pool of electricity available from the existing generation assets in the province. Other recommendations include the creation of programs that will help meet environmental protection goals. The programs include net metering, support of embedded generation, renewable portfolio standards, energy efficiency programs, green pricing, broad-based carbon dioxide emissions trading, emission performance standards, and the promotion of cogeneration. 37 refs., 2 figs
Using forward markets to improve electricity market design

International Nuclear Information System (INIS)

Ausubel, Lawrence M.; Cramton, Peter

2010-01-01

Forward markets, both medium term and long term, complement the spot market for wholesale electricity. The forward markets reduce risk, mitigate market power, and coordinate new investment. In the medium term, a forward energy market lets suppliers and demanders lock in energy prices and quantities for one to three years. In the long term, a forward reliability market assures adequate resources are available when they are needed most. The forward markets reduce risk for both sides of the market, since they reduce the quantity of energy that trades at the more volatile spot price. Spot market power is mitigated by putting suppliers and demanders in a more balanced position at the time of the spot market. The markets also reduce transaction costs and improve liquidity and transparency. Recent innovations to the Colombia market illustrate the basic elements of the forward markets and their beneficial role. (author)
Using forward markets to improve electricity market design

Energy Technology Data Exchange (ETDEWEB)

Ausubel, Lawrence M.; Cramton, Peter [University of Maryland, College Park, MD 20742 (United States)

2010-12-15

Forward markets, both medium term and long term, complement the spot market for wholesale electricity. The forward markets reduce risk, mitigate market power, and coordinate new investment. In the medium term, a forward energy market lets suppliers and demanders lock in energy prices and quantities for one to three years. In the long term, a forward reliability market assures adequate resources are available when they are needed most. The forward markets reduce risk for both sides of the market, since they reduce the quantity of energy that trades at the more volatile spot price. Spot market power is mitigated by putting suppliers and demanders in a more balanced position at the time of the spot market. The markets also reduce transaction costs and improve liquidity and transparency. Recent innovations to the Colombia market illustrate the basic elements of the forward markets and their beneficial role. (author)
The German electricity market. Does the present market design provide security of supply?

International Nuclear Information System (INIS)

Janssen, Matthias; Peichert, Patrick; Perner, Jens; Riechmann, Christoph; Niedrig, Thomas

2014-01-01

A heated discussion is being waged in Germany and large parts of Europe over the introduction of what are referred to as capacity mechanisms, whose purpose is to provide security of supply in the electricity sector. In this context two consulting firms have undertaken a both qualitative and quantitative study of the fitness of the present market design, which is based on the ''Energy-Only Market'' (EOM), to provide security of supply in the German electricity market. The authors come to the conclusion that, if suitably framed, the EOM can continue to provide a secure electricity supply in accordance with consumer preferences and at the lowest possible cost.
Natural gas: intersection of men, techniques and markets

International Nuclear Information System (INIS)

Laupretre, J.M.; Rasmusen, H.J.

1996-01-01

The 113. gas conference has held in Paris between the 10. to 13. September 1996. Its topic was ''the natural gas: intersection of men, techniques and markets''. Jean-Michel Laupretre, chairman of the technical association of the gas industry in France (TAG), in his opening allocution and Hans Rasmusen, chairman of the international Union of gas industry, in his Union message have stressed on the actuality of such a subject. (O.M.)
New Brunswick Market Design Committee : Congestion management issues

International Nuclear Information System (INIS)

2001-01-01

The restructuring of the New Brunswick wholesale power market comprises a number of issues that need to be resolved concerning transmission system related policy decisions and detailed design issues. The wholesale market structure, ownership structure, and means of preventing market power abuses all have an impact on the resolution of many of those issues. Some transmission related decisions regarding congestion management must be made, and they are examined in this document. The report includes a discussion of the issues related to congestion on the transmission system, a review of the decisions that remain to be made while proposing a number of alternatives, reviews decisions that other jurisdictions have made in somewhat similar circumstances. Finally, the advantages and disadvantages of each alternative are identified. Several high level transmission tariff design issues requiring to be addressed later in greater detail are listed in this document. 1 tab
Electricity market price spike analysis by a hybrid data model and feature selection technique

International Nuclear Information System (INIS)

Amjady, Nima; Keynia, Farshid

2010-01-01

In a competitive electricity market, energy price forecasting is an important activity for both suppliers and consumers. For this reason, many techniques have been proposed to predict electricity market prices in the recent years. However, electricity price is a complex volatile signal owning many spikes. Most of electricity price forecast techniques focus on the normal price prediction, while price spike forecast is a different and more complex prediction process. Price spike forecasting has two main aspects: prediction of price spike occurrence and value. In this paper, a novel technique for price spike occurrence prediction is presented composed of a new hybrid data model, a novel feature selection technique and an efficient forecast engine. The hybrid data model includes both wavelet and time domain variables as well as calendar indicators, comprising a large candidate input set. The set is refined by the proposed feature selection technique evaluating both relevancy and redundancy of the candidate inputs. The forecast engine is a probabilistic neural network, which are fed by the selected candidate inputs of the feature selection technique and predict price spike occurrence. The efficiency of the whole proposed method for price spike occurrence forecasting is evaluated by means of real data from the Queensland and PJM electricity markets. (author)

Teaching User-Centered Design in New Product Marketing

Science.gov (United States)

Love, Edwin; Stone, Donn E.; Wilton, Taine

2011-01-01

Thanks in part to groundbreaking work by companies such as Apple and IDEO, there has been growing interest in design as a way to improve the odds of new product success. This paper describes a user-centered design workshop developed for a new product marketing course. The workshop included exercises designed to explain and illustrate the…
Report on IPPSO Market Design Workshops, May 26, 1998

International Nuclear Information System (INIS)

1998-01-01

Reports of each of the five break-out group sessions each one dealing with one of the following issues of (1) transitional issues, (2) reserve, peak and new load capacity, (3) congestion management, (4) renewables and environmental issues, and (5) stranded debt and vesting, were summarized. The reports summarized the discussions, and consensus decisions reached during the sessions. Common themes that emerged during each of the group's deliberation included recognition of the complexity of issues before the Market Design Committee (MDC), the need for flexibility, the need for a level playing field, the critical nature of the transparency of information for investment decision making, the necessity of managing and regulating Ontario Hydro's market power to ensure the viability of a competitive market and to minimize abuses of the corporation's existing monopoly position, broad support for a vibrant renewable energy industry and for enshrining the protection of the environment in the design of the new market
Internet College Recruiting and Marketing: Web Promotion, Techniques and Law.

Science.gov (United States)

Mentz, George; Whiteside, Richard

2003-01-01

After using online recruiting techniques, researching Internet marketing, and consulting companies regarding search engine ranking, the authors made many observations about the evolution of the Internet as a tool for educating students and targeting enrollment for new admission. Article presents recommendations for using Internet to promote online…
Two-Sided Matching Agents for Electronic Employment Market Design: Social Welfare Implications

National Research Council Canada - National Science Library

Gates, William

2002-01-01

... employment market designs. Using a quasi-price measure for comparison and examining social welfare as a basis for assessing market-design alternatives, we provide novel insight into the balance required between technologically...
How to Shape Markets Through Design Elements Such as Logos?

DEFF Research Database (Denmark)

Kristensen, Tore; Gabrielsen, Gorm

In this paper, we use logo design as means of showing how variation it the consumer’s perceptions can influence the effectiveness of a market. It is often assumed that consumers perceive the same message when they explore options in a market. If they actually see different things in a logo, like ...... the effectiveness of communication through the market....
On the Market Aspect of Product Program Design: Towards a Definition of an Architecture of the Market

DEFF Research Database (Denmark)

Hansen, Christian Lindschou; Mortensen, Niels Henrik; Hvam, Lars

2012-01-01

an architecture of the market. This is to be interpreted as the ‘market perspective’ of the product family referring to the design of the product family from the market’s point of view. The main result of this paper is the suggestion of a definition of a market architecture with an articulation of its elements...
Marketing and product design: a rocky love affair

OpenAIRE

Landwehr, Jan Rüdiger; Herrmann, Andreas

2015-01-01

The success stories of design-oriented companies like Apple, Audi or Nike have put design on the agenda in many marketing departments. Consumers cannot elude the effect of aesthetics and therefore design is a major factor for business success. Typically consumers choose the product with the best design, all other aspects being equal. Only when the interplay of product characteristics, brand and design is carefully coordinated can successful products be created. This requires an integrated app...
Designing Online Marketplace To Resolve Marketing Problem For Small and Medium Enterprises (SMEs

Directory of Open Access Journals (Sweden)

Aditya Hermawan

2017-03-01

Full Text Available The study aims to design an online marketplace to provide solutions to problems faced by Small and Medium Enterprises (SMEs, the difficulty to market their products online. One of the problems faced by SMEs is difficult to market their products online. One of the solutions that we provide is by designing an online marketplace to solve marketing problems effectively. We found that SMEs have attempted to market their products through social media such as facebook, twitter and others. In addition, some SMEs also have a website and advertise their products through online advertising. However, many of those who did not know how to market products online in order to increase sales. We designed an online marketplace for SMEs based on the concept of e-commerce to resolve the problems faced by SMEs, the effective marketing. The online market design is made taking into account the needs of SMEs as well as customer needs. Therefore, this study was conducted to SMEs in Malang, East Java, Indonesia and the people who often make purchases online.With the existence of the online market, SMEs can increase sales lead to increased profits for SMEs. Keyword: Online market, E-Commerce, Maketing
Market Design for Rapid Demand Response - The Case of Kenya

OpenAIRE

Kurt Nielsen; Tseganesh Wubale Tamirat

2014-01-01

We suggest a market design for rapid demand response in electricity markets. The solution consists of remotely controlled switches, meters, forecasting models as well as a flexible auction market to set prices and select endusers job by job. The auction market motivates truth-telling and makes it simple to involve the endusers in advance and to activate demand response immediately. The collective solution is analyzed and economic simulations are conducted for the case of Kenya. Kenya has been...
Agora Energiewende (2016). The power market pentagon. A pragmatic power market design for Europe's energy transition

Energy Technology Data Exchange (ETDEWEB)

Buck, Matthias; Redl, Christian; Steigenberger, Markus; Graichen, Patrick

2016-04-15

As consequence of Europe's climate and energy agenda, the European Union will generate some 50 percent of its electricity from renewables by 2030. By 2050, the EU's power system will have to be completely carbon-free. Solar photovoltaics and wind power - driven by significant cost reductions - will almost certainly contribute the biggest share of the zero-carbon technologies. Given the specific characteristics of wind power and photovoltaics (intermittent generation, high capital costs, very low variable costs), they will fundamentally change both market operations and the market design framework. Decarbonisation rests on continuous investments in these technologies. Usually it is expected that the energy market will deliver these investments, in combination with the emissions trading system. But is this view, based on simple textbook economics, enough to enable the required investments under real world conditions? In this paper, we argue that this rather theoretical view to power market design is not the way forward. Instead, a more pragmatic approach is needed, that takes into account the complex practical, political, and economic challenges of the transition towards a carbon-free power system. Thus, we propose to think of the future European market design as a Power Market Pentagon.
Agora Energiewende (2016). The power market pentagon. A pragmatic power market design for Europe's energy transition

International Nuclear Information System (INIS)

Buck, Matthias; Redl, Christian; Steigenberger, Markus; Graichen, Patrick

2016-01-01

As consequence of Europe's climate and energy agenda, the European Union will generate some 50 percent of its electricity from renewables by 2030. By 2050, the EU's power system will have to be completely carbon-free. Solar photovoltaics and wind power - driven by significant cost reductions - will almost certainly contribute the biggest share of the zero-carbon technologies. Given the specific characteristics of wind power and photovoltaics (intermittent generation, high capital costs, very low variable costs), they will fundamentally change both market operations and the market design framework. Decarbonisation rests on continuous investments in these technologies. Usually it is expected that the energy market will deliver these investments, in combination with the emissions trading system. But is this view, based on simple textbook economics, enough to enable the required investments under real world conditions? In this paper, we argue that this rather theoretical view to power market design is not the way forward. Instead, a more pragmatic approach is needed, that takes into account the complex practical, political, and economic challenges of the transition towards a carbon-free power system. Thus, we propose to think of the future European market design as a Power Market Pentagon.
INBOUND AND OUTBOUND MARKETING TECHNIQUES: A COMPARISON BETWEEN ITALIAN AND ROMANIAN PURE PLAYERS AND CLICK AND MORTAR COMPANIES

Directory of Open Access Journals (Sweden)

Elisa Rancati

2015-05-01

Full Text Available Despite the large number of blog posts and articles regarding the use of Inbound and Outbound Marketing techniques, no research articles compares the propensity of companies towards these opposite types of marketing techniques among different countries. The present study is mainly focused on literature review of Inbound vs Outbound Marketing and acknowledge the academic community, interested in Content Marketing studies, about the availability of data sets regarding the implementation of these techniques at the level of Italian and Romanian pure players and click and mortar companies, which will be explored in the near future through appropriate statistical methods within the framework of a cross-cultural research.
A modelling breakthrough for market design analysis to test massive intermittent generation integration in markets results of selected OPTIMATE studies

DEFF Research Database (Denmark)

Beaude, Francois; Atayi, A.; Bourmaud, J.-Y.

2013-01-01

The OPTIMATE1 platform focuses on electricity system and market designs modelling in order to assess current and innovative designs in Europe. The current paper describes the results of the first validation studies' conducted with the tool. These studies deal with day-ahead market rules, load...... flexibility, cross-border management and intermittent renewable support schemes with a view to better integrating large amounts of renewable energy in Europe. Market and system designs were assessed based on economic efficiency, security of supply2 and environmental impact3 indicators. These results give...
A sustainable energy market design for Germany. A capacity market with decentralized demand structure; Der Leistungsmarkt mit dezentraler Nachfrage. Ein zukunftsfaehiges Energiemarktdesign fuer Deutschland

Energy Technology Data Exchange (ETDEWEB)

Ecke, Julius; Herrmann, Nicolai [enervis energy advisors GmbH, Berlin (Germany)

2013-09-01

The German energy policy debate is currently focusing on different design options for a capacity mechanism. With VKU and BDEW, two leading associations in which almost all German energy market actors are represented, have positioned themselves in favor of a decidedly market-based capacity mechanism. The position of the VKU is based on the study ''A sustainable energy market design for Germany'', which was presented in March 2013. The following article describes the state of the energy market design debate in Germany and summarizes the proposed market design resulting from the VKU study. (orig.)
Analysis of the impact of imbalance settlement design on market behaviour in electricity balancing markets

NARCIS (Netherlands)

Van der Veen, R.A.C.; Abbasy, A.; Hakvoort, R.A.

2010-01-01

The imbalance settlement design is the part of an electricity balancing market design that stimulates so-called Balance Responsible Parties (BRPs) to balance their electricity production and consumption portfolio and to stick to their energy schedules by penalizing any deviations from these
Market Designs for High Levels of Variable Generation: Preprint

Energy Technology Data Exchange (ETDEWEB)

Milligan, M.; Holttinen, H.; Kiviluoma, J.; Orths, A.; Lynch, M.; Soder, L.

2014-10-01

Variable renewable generation is increasing in penetration in modern power systems, leading to higher variability in the supply and price of electricity as well as lower average spot prices. This raises new challenges, particularly in ensuring sufficient capacity and flexibility from conventional technologies. Because the fixed costs and lifetimes of electricity generation investments are significant, designing markets and regulations that ensure the efficient integration of renewable generation is a significant challenge. This papers reviews the state of play of market designs for high levels of variable generation in the United States and Europe and considers new developments in both regions.
Evolution of Wholesale Electricity Market Design with Increasing Levels of Renewable Generation

Energy Technology Data Exchange (ETDEWEB)

Ela, E.; Milligan, M.; Bloom, A.; Botterud, A.; Townsend, A.; Levin, T.

2014-09-01

Variable generation such as wind and photovoltaic solar power has increased substantially in recent years. Variable generation has unique characteristics compared to the traditional technologies that supply energy in the wholesale electricity markets. These characteristics create unique challenges in planning and operating the power system, and they can also influence the performance and outcomes from electricity markets. This report focuses on two particular issues related to market design: revenue sufficiency for long-term reliability and incentivizing flexibility in short-term operations. The report provides an overview of current design and some designs that have been proposed by industry or researchers.
Designing competitive electricity markets

International Nuclear Information System (INIS)

Chao, H.P.; Huntington, H.

1998-01-01

This volume of papers, originally presented at Stanford in March 1997 in a conference sponsored by the Electric Power Research Institute, examines several questions about the restructuring and deregulation of electricity markets. Its stated goal is to present guiding principles for evaluating proposals to restructure the US electric power industry. While a collection of essays is perhaps not the best place to lay out guiding principles, the volume does contain a great deal of learning about restructuring. The first essay is a reprint of Paul Joskow's excellent article in the ''Journal of Economic Perspectives''. An essay by William Hogan on the debate between zonal and locational pricing is next. Paul Kleindorfer lists the various governance schemes which other countries that have restructured have used to govern system operation, access to the market for power, and transmission ownership and pricing. One difficulty with the book, as well as the debate in the US, is that it fails to draw adequately upon the international experience. Shmuel Oren lays out the potential areas over which an ISO could have authority. The chapter by Stephen Rassenti and Vernon Smith that bilateral trading should never be allowed, implying that a mandatory pool should be established. A reduction in regulation may increase the incentives for technological innovation. Martin Baughman suggests a number of ways by which costs of transmitting and storing electricity may be reduced. Robert Wilson returns to the volume with a chapter on institutional design. To end the volume, Hung-Po Chao and Stephen Peck present an extension of their earlier work in the ''Journal of Regulatory Economics'' showing how markets for transmission rights would work in a transmission grid of three points
RTL validation methodology on high complexity wireless microcontroller using OVM technique for fast time to market

Science.gov (United States)

Zhafirah Muhammad, Nurul; Harun, A.; Hambali, N. A. M. A.; Murad, S. A. Z.; Mohyar, S. N.; Isa, M. N.; Jambek, AB

2017-11-01

Increased demand in internet of thing (IOT) application based has inadvertently forced the move towards higher complexity of integrated circuit supporting SoC. Such spontaneous increased in complexity poses unequivocal complicated validation strategies. Hence, the complexity allows researchers to come out with various exceptional methodologies in order to overcome this problem. This in essence brings about the discovery of dynamic verification, formal verification and hybrid techniques. In reserve, it is very important to discover bugs at infancy of verification process in (SoC) in order to reduce time consuming and fast time to market for the system. Ergo, in this paper we are focusing on the methodology of verification that can be done at Register Transfer Level of SoC based on the AMBA bus design. On top of that, the discovery of others verification method called Open Verification Methodology (OVM) brings out an easier way in RTL validation methodology neither as the replacement for the traditional method yet as an effort for fast time to market for the system. Thus, the method called OVM is proposed in this paper as the verification method for larger design to avert the disclosure of the bottleneck in validation platform.
The Importance of Course Design on Classroom Performance of Marketing Students

Science.gov (United States)

Black, Gregory S.; Daughtrey, Clayton L.; Lewis, Jeffrey S.

2014-01-01

The main objective of this study was to investigate the impact of course design on marketing student outcomes by examining data gathered over several semesters from 563 undergraduate students enrolled in marketing classes at a major university. During this period of time, respondents were enrolled in one of four marketing courses, each of which…

Designing Online Marketplace To Resolve Marketing Problem For Small and Medium Enterprises (SMEs)

OpenAIRE

Aditya Hermawan; Aniek Murniati

2017-01-01

The study aims to design an online marketplace to provide solutions to problems faced by Small and Medium Enterprises (SMEs), the difficulty to market their products online. One of the problems faced by SMEs is difficult to market their products online. One of the solutions that we provide is by designing an online marketplace to solve marketing problems effectively. We found that SMEs have attempted to market their products through social media such as facebook, twitter and others. In additi...
Design element analysis on juice market Case study: Prigat

Directory of Open Access Journals (Sweden)

Nicoleta Andreea NEACŞU

2015-06-01

Full Text Available : If at the beginning package was considered simply a package that contained a product, now due to the development and modernization of the trade, it is a very valuable component of the marketing policy, being a carrier of messages to the consumer. Classic design elements that are included in any packaging refer to shape, color and graphics. The Romanian Juices Market was marked by originality and innovation in terms of packaging design elements. Thus, from 1998 until now the following have appeared: the first wide mouth square bottle, the first sport opening head PET bottle for Prigat Active, the first opening gable top box produced in our country.
Using nudging and social marketing techniques to create healthy worksite cafeterias in the Netherlands: intervention development and study design

Directory of Open Access Journals (Sweden)

Elizabeth Velema

2017-01-01

Full Text Available Abstract Background The worksite cafeteria is a suitable setting for interventions focusing on changing eating behavior, because a lot of employees visit the worksite cafeteria regularly and a variety of interventions could be implemented there. The aim of this paper is to describe the intervention development and design of the evaluation of an intervention to make the purchase behavior of employees in the worksite cafeteria healthier. The developed intervention called “the worksite cafeteria 2.0” consists of a set of 19 strategies based on theory of nudging and social marketing (marketing mix. The intervention will be evaluated in a real-life setting, that is Dutch worksite cafeterias of different companies and with a number of contract catering organizations. Methods/design The study is a randomized controlled trial (RCT, with 34 Dutch worksite cafeterias randomly allocated to the 12-week intervention or to the control group. Primary outcomes are sales data of selected products groups like sandwiches, salads, snacks and bread topping. Secondary outcomes are satisfaction of employees with the cafeteria and vitality. Discussion When executed, the described RCT will provide better knowledge in the effect of the intervention “the worksite cafeteria 2.0” on the purchasing behavior of Dutch employees in worksite cafeterias. Trial registration Dutch Trial register: NTR5372 .
The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands

NARCIS (Netherlands)

Verhoef, PC; Spring, PN; Hoekstra, JC; Leeflang, PSH

Although the application of segmentation and predictive modeling is an important topic in the database marketing (DBM) literature, no study has yet investigated the extent of adoption of these techniques. We present the results of a Dutch survey involving 228 database marketing companies. We find
Allocation Problems and Market Design

DEFF Research Database (Denmark)

Smilgins, Aleksandrs

The thesis contains six independent papers with a common theme: Allocation problems and market design. The first paper is concerned with fair allocation of risk capital where independent autonomous subunits have risky activities and together constitute the entity's total risk, whose associated risk...... at a certain point in time involves countries that have excess demand and countries that have surplus of green energy. The problem addressed here is how the gains from trade ought to influence the way that members of the grid share common costs. The fifth paper extends the classical two-sided one...
Design techniques for mutlivariable flight control systems

Science.gov (United States)

1981-01-01

Techniques which address the multi-input closely coupled nature of advanced flight control applications and digital implementation issues are described and illustrated through flight control examples. The techniques described seek to exploit the advantages of traditional techniques in treating conventional feedback control design specifications and the simplicity of modern approaches for multivariable control system design.
Design and market considerations for axial flux superconducting electric machine design

Science.gov (United States)

Ainslie, M. D.; George, A.; Shaw, R.; Dawson, L.; Winfield, A.; Steketee, M.; Stockley, S.

2014-05-01

In this paper, the authors investigate a number of design and market considerations for an axial flux superconducting electric machine design that uses high temperature superconductors. The axial flux machine design is assumed to utilise high temperature superconductors in both wire (stator winding) and bulk (rotor field) forms, to operate over a temperature range of 65-77 K, and to have a power output in the range from 10s of kW up to 1 MW (typical for axial flux machines), with approximately 2-3 T as the peak trapped field in the bulk superconductors. The authors firstly investigate the applicability of this type of machine as a generator in small- and medium-sized wind turbines, including the current and forecasted market and pricing for conventional turbines. Next, a study is also carried out on the machine's applicability as an in-wheel hub motor for electric vehicles. Some recommendations for future applications are made based on the outcome of these two studies. Finally, the cost of YBCO-based superconducting (2G HTS) wire is analysed with respect to competing wire technologies and compared with current conventional material costs and current wire costs for both 1G and 2G HTS are still too great to be economically feasible for such superconducting devices.
Policy design and performance of emissions trading markets: an adaptive agent-based analysis.

Science.gov (United States)

Bing, Zhang; Qinqin, Yu; Jun, Bi

2010-08-01

Emissions trading is considered to be a cost-effective environmental economic instrument for pollution control. However, the pilot emissions trading programs in China have failed to bring remarkable success in the campaign for pollution control. The policy design of an emissions trading program is found to have a decisive impact on its performance. In this study, an artificial market for sulfur dioxide (SO2) emissions trading applying the agent-based model was constructed. The performance of the Jiangsu SO2 emissions trading market under different policy design scenario was also examined. Results show that the market efficiency of emissions trading is significantly affected by policy design and existing policies. China's coal-electricity price system is the principal factor influencing the performance of the SO2 emissions trading market. Transaction costs would also reduce market efficiency. In addition, current-level emissions discharge fee/tax and banking mechanisms do not distinctly affect policy performance. Thus, applying emissions trading in emission control in China should consider policy design and interaction with other existing policies.
European electricity markets - policy deficiencies, design deficiencies, and opportunities for policy-makers

International Nuclear Information System (INIS)

Bettzuge, Marc Oliver

2013-11-01

Paraphrasing a well-known dictum, one can say that 'design follows policies'. Therefore, before discussing questions of market design, one has to clarify the policies which the desired market design is supposed to implement. Hence, this paper starts by briefly reviewing the status of current policies for the electricity sector. Specifically, it will discuss political objectives, the choice of the basic regulatory paradigm, and the issue of subsidiarity between the EU and the member states
Marketing Innovations in Croatia

Directory of Open Access Journals (Sweden)

Ljiljana Božić

2011-06-01

Full Text Available The purpose of this paper is to analyze the introduction of marketing innovations by companies in Croatia. This study provides an insight into the innovativeness with regard to the introduction of marketing innovations. It explores the presence of marketing innovations in general and the introduction of four types of marketing innovation (significant changes to the aesthetic design or packaging, new media or techniques for product promotion, new methods for product placement or sales channels and new methods of pricing goods or services. The changes in all four elements of the marketing mix are described. The paper also explores the extent to which the introduction of marketing innovation is related to the companies that introduce other types of innovations.
Open-Rate Controlled Experiment in E-Mail Marketing Campaigns

OpenAIRE

Biloš, Antun; Turkalj, Davorin; Kelić, Ivan

2016-01-01

Purpose – The main purpose of this paper is to test the controlled experiment (A/B split) methodology in B2C oriented e-mail marketing campaigns. Design/Methodology/Approach – E-mail marketing techniques have been a substantial part of e-marketing methodology since the early Internet days of the mid-1990s. From the very beginning of Internet utilization for business purposes, e-mail was one of the most widely used communication techniques in B2B and B2C markets alike. Due to high volumes o...
Design of Product Placement Layout In Retail Shop Using Market Basket Analysis

Directory of Open Access Journals (Sweden)

Isti Surjandari

2010-10-01

Full Text Available Retailing is an industry with high level of competition. It is a customer-based industry which depends on how it could be aware of what the customers' needs and requirements are. One technique most used in supermarkets is the mix merchandise. The purpose of this paper is to identify associated products, which then grouped in mix merchandise with the use of market basket analysis. This association between products then will be applied in the design layout of the product in the supermarket. The process of identifying the related products bought together in one transaction is done by using data mining technique. Apriori algorithm is chosen as a method in the data mining process. Using WEKA (Waikato Environment for Knowledge Analysis software, the association rule between products is calculated. The results found five category association rules and fourteen sub-category association rules. These associations then will be interpreted as confidence and support to become consideration for the product layout.
Evidence-Based Marketing for Academic Librarians

OpenAIRE

Yoo-Seong Song

2006-01-01

Objective - In developing marketing strategies for the Business & Economics Library (BEL) at the University of Illinois at Urbana-Champaign (UIUC), a survey was designed to answer the following questions: - Should BEL develop marketing strategies differently for East Asian business students? - What services do graduate business students want to receive from BEL? - With whom should BEL partner to increase visibility at the College of Business? Marketing research techniques were used to g...
Designing an Energy Drink: High School Students Learn Design and Marketing Skills in This Activity

Science.gov (United States)

Martin, Doug

2008-01-01

A decade ago, energy drinks were almost nonexistent in the United States, but in the past five years they've become wildly popular. In fact, the $3.4 billion energy-drink market is expected to double this year alone, and the younger generation is the market targeted by manufacturers. This article presents an energy-drink designing activity. This…
Nutrition labelling, marketing techniques, nutrition claims and health claims on chip and biscuit packages from sixteen countries.

Science.gov (United States)

Mayhew, Alexandra J; Lock, Karen; Kelishadi, Roya; Swaminathan, Sumathi; Marcilio, Claudia S; Iqbal, Romaina; Dehghan, Mahshid; Yusuf, Salim; Chow, Clara K

2016-04-01

Food packages were objectively assessed to explore differences in nutrition labelling, selected promotional marketing techniques and health and nutrition claims between countries, in comparison to national regulations. Cross-sectional. Chip and sweet biscuit packages were collected from sixteen countries at different levels of economic development in the EPOCH (Environmental Profile of a Community's Health) study between 2008 and 2010. Seven hundred and thirty-seven food packages were systematically evaluated for nutrition labelling, selected promotional marketing techniques relevant to nutrition and health, and health and nutrition claims. We compared pack labelling in countries with labelling regulations, with voluntary regulations and no regulations. Overall 86 % of the packages had nutrition labels, 30 % had health or nutrition claims and 87 % displayed selected marketing techniques. On average, each package displayed two marketing techniques and one health or nutrition claim. In countries with mandatory nutrition labelling a greater proportion of packages displayed nutrition labels, had more of the seven required nutrients present, more total nutrients listed and higher readability compared with those with voluntary or no regulations. Countries with no health or nutrition claim regulations had fewer claims per package compared with countries with regulations. Nutrition label regulations were associated with increased prevalence and quality of nutrition labels. Health and nutrition claim regulations were unexpectedly associated with increased use of claims, suggesting that current regulations may not have the desired effect of protecting consumers. Of concern, lack of regulation was associated with increased promotional marketing techniques directed at children and misleadingly promoting broad concepts of health.
RTL validation methodology on high complexity wireless microcontroller using OVM technique for fast time to market

Directory of Open Access Journals (Sweden)

Muhammad Nurul Zhafirah

2017-01-01

Full Text Available Increased demand in internet of thing (IOT application based has inadvertently forced the move towards higher complexity of integrated circuit supporting SoC. Such spontaneous increased in complexity poses unequivocal complicated validation strategies. Hence, the complexity allows researchers to come out with various exceptional methodologies in order to overcome this problem. This in essence brings about the discovery of dynamic verification, formal verification and hybrid techniques. In reserve, it is very important to discover bugs at infancy of verification process in (SoC in order to reduce time consuming and fast time to market for the system. Ergo, in this paper we are focusing on the methodology of verification that can be done at Register Transfer Level of SoC based on the AMBA bus design. On top of that, the discovery of others verification method called Open Verification Methodology (OVM brings out an easier way in RTL validation methodology neither as the replacement for the traditional method yet as an effort for fast time to market for the system. Thus, the method called OVM is proposed in this paper as the verification method for larger design to avert the disclosure of the bottleneck in validation platform.
A Diagnostic Technique for Formulating Market Strategies in Higher Education Based on Relative Competitive Position.

Science.gov (United States)

Dolinsky, Arthur L.; Quazi, Hesan A.

1994-01-01

Importance-performance analysis, a marketing research technique using analysis of consumer attitudes toward salient product or service attributes, is found useful for colleges and universities in developing marketing strategies, particularly when competition is considered as an important dimension. Data are drawn from a survey of 252 students at 1…
78 FR 32988 - Core Principles and Other Requirements for Designated Contract Markets; Correction

Science.gov (United States)

2013-06-03

... COMMODITY FUTURES TRADING COMMISSION 17 CFR Part 38 RIN 3038-AD09 Core Principles and Other... regarding Core Principles and Other Requirements for Designated Contract Markets by inserting a missing... regarding Core Principles and Other Requirements for Designated Contract Markets (77 FR 36612, June 19, 2012...
Inverse Optimization and Forecasting Techniques Applied to Decision-making in Electricity Markets

DEFF Research Database (Denmark)

Saez Gallego, Javier

patterns that the load traditionally exhibited. On the other hand, this thesis is motivated by the decision-making processes of market players. In response to these challenges, this thesis provides mathematical models for decision-making under uncertainty in electricity markets. Demand-side bidding refers......This thesis deals with the development of new mathematical models that support the decision-making processes of market players. It addresses the problems of demand-side bidding, price-responsive load forecasting and reserve determination. From a methodological point of view, we investigate a novel...... approach to model the response of aggregate price-responsive load as a constrained optimization model, whose parameters are estimated from data by using inverse optimization techniques. The problems tackled in this dissertation are motivated, on one hand, by the increasing penetration of renewable energy...
Comparison of online marketing techniques on food and beverage companies' websites in six countries.

Science.gov (United States)

Bragg, Marie A; Eby, Margaret; Arshonsky, Josh; Bragg, Alex; Ogedegbe, Gbenga

2017-10-26

Food and beverage marketing contributes to poor dietary choices among adults and children. As consumers spend more time on the Internet, food and beverage companies have increased their online marketing efforts. Studies have shown food companies' online promotions use a variety of marketing techniques to promote mostly energy-dense, nutrient-poor products, but no studies have compared the online marketing techniques and nutritional quality of products promoted on food companies' international websites. For this descriptive study, we developed a qualitative codebook to catalogue the marketing themes used on 18 international corporate websites associated with the world's three largest fast food and beverage companies (i.e. Coca-Cola, McDonald's, Kentucky Fried Chicken). Nutritional quality of foods featured on those websites was evaluated based on quantitative Nutrient Profile Index scores and food category (e.g. fried, fresh). Beverages were sorted into categories based on added sugar content. We report descriptive statistics to compare the marketing techniques and nutritional quality of products featured on the company websites for the food and beverage company websites in two high-income countries (HICs), Germany and the United States, two upper-middle-income countries (UMICs), China and Mexico, and two lower-middle-income countries (LMICs), India and the Philippines. Of the 406 screenshots captured from company websites, 67·8% depicted a food or beverage product. HICs' websites promoted diet food or beverage products/healthier alternatives (e.g. baked chicken sandwich) significantly more often on their pages (25%), compared to LMICs (14·5%). Coca-Cola featured diet products significantly more frequently on HIC websites compared to LMIC websites. Charities were featured more often on webpages in LMICs (15·4%) compared to UMICs (2·6%) and HICs (2·3%). This study demonstrates that companies showcase healthier products in wealthier countries and advertise

Monopolies, liberalization, energy turnaround. (Dis)continuities in the electricity market design

International Nuclear Information System (INIS)

Grashof, Katherina; Zipp, Alexander; Jachmann, Henning; Wille-Haussmann, Bernhard; Lechtenboehmer, Stefan

2015-01-01

After a long period of stability, the electricity industry is in the past 15 years, in a major state of flux. First, the switching of state-monitored and regulated regional monopolies to liberalized producer and consumer markets. At the moment we are in a similar change from conventional to renewable energy production. Below the main question will be addressed whether the paradigms of the individual phases are compatible, which still have their place and which should be modified. Moreover, it is shown that the current market design of the future cannot be designed on a blank sheet, but existing structures have to be considered. Given the stage of monopolies, the liberalization and the started energy turnaround respectively in terms of their sector structure, dominant generation technologies, the interaction between production and load and characteristic elements of market design and regulation are presented. Subsequently, a preliminary answer is given to the question raised. [de
Tools and techniques for product design

NARCIS (Netherlands)

Lutters, Diederick; Houten, Fred J.A.M.; Bernard, Alain; Mermoz, Emmanuel; Schutte, Corné S.L.

2014-01-01

For product designers, tools and techniques are essential in driving the design cycle. Nevertheless, their employment usually is implicit, while passing over e.g. the design and project environments empowering their adequate use. This publication presents an overview of approaches in structuring and
8. Algorithm Design Techniques

Indian Academy of Sciences (India)

Home; Journals; Resonance – Journal of Science Education; Volume 2; Issue 8. Algorithms - Algorithm Design Techniques. R K Shyamasundar. Series Article Volume 2 ... Author Affiliations. R K Shyamasundar1. Computer Science Group, Tata Institute of Fundamental Research, Homi Bhabha Road, Mumbai 400 005, India ...
An affective e-commerce design for SMEs product marketing based on kansei engineering

Science.gov (United States)

Habyba, A. N.; Djatna, T.; Anggraeni, E.

2018-04-01

One of the SMEs problems in Indonesia in this information technology era is the inability to control the market. SMEs can use the e-commerce website to improve their competitiveness. It can be used as a marketing tool for SMEs to promote their products and expands the SMEs markets especially for the agroindustry SMEs where located in district area that still rely on local markets to sell their product. Some SMEs e-commerce websites have been developed in Indonesia but can not significantly increased the sales of SMEs product. Furthemore, the design of it is only able to meet the consumer need in function and usability. The development of e-commerce design should pay attention in high affective quality. This is because the affective responses effect the user’s perception of cognitive quality, usability and ease of use of e-commerce. This study is aimed to make e-commerce that can meet the affective needs of users. The result of Kansei words selection and extraction using TF-IDF are four design concepts of e-commerce website. The formulation of new SMEs e-commerce website design is resulted from the integration of four design concepts and four design elements. The “Natural-Formal” concept has the greatest value than other concepts after QTT-1 analysis. This concept can implemented as the new SMEs e-commerce website design.
Technique for designing a domain ontology

OpenAIRE

Palagin, A. V.; Petrenko, N. G.; Malakhov, K. S.

2018-01-01

The article describes the technique for designing a domain ontology, shows the flowchart of algorithm design and example of constructing a fragment of the ontology of the subject area of Computer Science is considered.
Technique of design on CCTV system

International Nuclear Information System (INIS)

Won, Song Heui

1996-04-01

This book deals with design of CCTV system, which consists of nine chapters and goes as follows base of CCTV system, basic direction of system design on system element, choice of purpose and method of system choice for condition of equipment and check lists, some examples like TV system in shops, surveillance system in markets and watching system of vehicle, road and traffic, imaging unit such as CCTV camera, lens, subject, camera housing, camera support device, transmission with transmission device, transmission by wireless or wire, monitor, special monitor and VTR, system about video distribution amplifier and synchronizing signal generator, control of camera and construction and maintenance of CCTV.
Reliability analysis techniques in power plant design

International Nuclear Information System (INIS)

Chang, N.E.

1981-01-01

An overview of reliability analysis techniques is presented as applied to power plant design. The key terms, power plant performance, reliability, availability and maintainability are defined. Reliability modeling, methods of analysis and component reliability data are briefly reviewed. Application of reliability analysis techniques from a design engineering approach to improving power plant productivity is discussed. (author)
Intercultural design of man-machine systems: Machine design for the Chinese market; Interkulturelles Design fuer Mensch-Maschine-Systeme: Maschinendesign fuer den chinesischen Markt

Energy Technology Data Exchange (ETDEWEB)

Roese, K.; Zuehlke, D.; Liu, L. [Kaiserslautern Univ. (Germany)

2002-07-01

The ongoing globalization trend has imposed great needs on culture-specific machine design. For the expected business success on the foreign market the target user's special requirements should be well addressed. This paper proposes an effective approach to elicit user's culture-specific requirements on different machine design issues, which bases on the analysis of cultural environment and mentality. The approach was practically implemented in one project to elicit the user's requirements on machine design for the Chinese market. The investigation methods are briefly described and some most important culture specific design features for Mainland China are summarized. (orig.)
Some design lessons from market-based greenhouse gas regulation in the restructured Australian electricity industry

International Nuclear Information System (INIS)

MacGill, Iain; Outhred, Hugh; Nolles, Karel

2006-01-01

There is growing worldwide interest in the use of market-based policy instruments for climate change regulation in the electricity sector. These mechanisms would seem to offer some efficiency and flexibility advantages over more traditional regulatory approaches, while being highly compatible with competitive market-based electricity industries. Australia has been an early and enthusiastic adopter of both electricity industry restructuring and market-based environmental instruments. This paper first outlines some of these recent policy developments. In particular, we describe the objectives, design and outcomes to date of electricity industry restructuring, the Mandatory Renewable Energy Target, the NSW Greenhouse Benchmarks, the Queensland 13% Gas scheme and Government accredited Green Power. From this, we draw some key design lessons for such market-based instruments. These include the perils of abstraction in scheme design, the vital importance of setting appropriate baselines in 'baseline and credit' schemes, the possibility that such measures may interact in ways that reduce their environmental effectiveness, 'market for lemon' risks with tradable instruments that have measurement, verification or 'additionality' difficulties, and the challenges of creating transparent liquid markets for these mechanisms. The mixed performance of these Australian schemes to date illustrates the need for great care in designing such market-based approaches
Some design lessons from market-based greenhouse gas regulation in the restructured Australian electricity industry

Energy Technology Data Exchange (ETDEWEB)

MacGill, Iain [School of Electrical Engineering and Telecommunications, University of New South Wales, Sydney NSW 2052 (Australia)] e-mail: i.macgill@unsw.edu.au; Outhred, Hugh [School of Electrical Engineering and Telecommunications, University of New South Wales, Sydney NSW 2052 (Australia); Nolles, Karel [School of Electrical Engineering and Telecommunications, University of New South Wales, Sydney NSW 2052 (Australia)

2006-01-01

There is growing worldwide interest in the use of market-based policy instruments for climate change regulation in the electricity sector. These mechanisms would seem to offer some efficiency and flexibility advantages over more traditional regulatory approaches, while being highly compatible with competitive market-based electricity industries. Australia has been an early and enthusiastic adopter of both electricity industry restructuring and market-based environmental instruments. This paper first outlines some of these recent policy developments. In particular, we describe the objectives, design and outcomes to date of electricity industry restructuring, the Mandatory Renewable Energy Target, the NSW Greenhouse Benchmarks, the Queensland 13% Gas scheme and Government accredited Green Power. From this, we draw some key design lessons for such market-based instruments. These include the perils of abstraction in scheme design, the vital importance of setting appropriate baselines in 'baseline and credit' schemes, the possibility that such measures may interact in ways that reduce their environmental effectiveness, 'market for lemon' risks with tradable instruments that have measurement, verification or 'additionality' difficulties, and the challenges of creating transparent liquid markets for these mechanisms. The mixed performance of these Australian schemes to date illustrates the need for great care in designing such market-based approaches.
Some design lessons from market-based greenhouse gas regulation in the restructured Australian electricity industry

Energy Technology Data Exchange (ETDEWEB)

Iain MacGill; Hugh Outhred; Karel Nolles [University of New South Wales, Sydney, NSW (Australia). School of Electrical Engineering & Telecommunications

2006-01-01

There is growing worldwide interest in the use of market-based policy instruments for climate change regulation in the electricity sector. These mechanisms would seem to offer some efficiency and flexibility advantages over more traditional regulatory approaches, while being highly compatible with competitive market-based electricity industries. Australia has been an early and enthusiastic adopter of both electricity industry restructuring and market-based environmental instruments. This paper first outlines some of these recent policy developments. It then describes the objectives, design and outcomes to date of electricity industry restructuring, the Mandatory Renewable Energy Target, the NSW Greenhouse Benchmarks, the Queensland 13% Gas scheme and Government accredited Green Power. From this, some key design lessons are drawn for such market-based instruments. These include the perils of abstraction in scheme design, the vital importance of setting appropriate baselines in 'baseline and credit' schemes, the possibility that such measures may interact in ways that reduce their environmental effectiveness, 'market for lemon' risks with tradable instruments that have measurement, verification or 'additionality' difficulties, and the challenges of creating transparent liquid markets for these mechanisms. The mixed performance of these Australian schemes to date illustrates the need for great care in designing such market-based approaches. 36 refs., 2 figs.
Adapting advanced engineering design approaches to building design - potential benefits

NARCIS (Netherlands)

Hopfe, C.J.; Struck, C.; Hensen, J.L.M.; Böhms, M.

2006-01-01

A number of industries continuously progress advancing their design approaches based on the changing market constraints. Examples such as car, ship and airplane manufacturing industries utilize process setups and techniques, that differ significantly from the processes and techniques used by the
Adapting advanced engineering design approaches to building design. Potential benefits

NARCIS (Netherlands)

Böhms, M.

2006-01-01

A number of industries continuously progress advancing their design approaches based on the changing market constraints. Examples such as car, ship and airplane manufacturing industries utilize process setups and techniques, that differ significantly from the processes and techniques used by the
Optimization models and techniques for implementation and pricing of electricity markets

International Nuclear Information System (INIS)

Madrigal Martinez, M.

2001-01-01

The operation and planning of vertically integrated electric power systems can be optimized using models that simulate solutions to problems. As the electric power industry is going through a period of restructuring, there is a need for new optimization tools. This thesis describes the importance of optimization tools and presents techniques for implementing them. It also presents methods for pricing primary electricity markets. Three modeling groups are studied. The first considers a simplified continuous and discrete model for power pool auctions. The second considers the unit commitment problem, and the third makes use of a new type of linear network-constrained clearing system model for daily markets for power and spinning reserve. The newly proposed model considers bids for supply and demand and bilateral contracts. It is a direct current model for the transmission network
Information seeking-pattern of Nigerian textile market women and ...

African Journals Online (AJOL)

The study investigated the information seeking-pattern of Nigerian textile market women and strategies for improvement of which the study was an ex-post-facto type and adopted survey research design. Disproportional stratified random technique was used to select markets for the study while questionnaire was used to ...
Applications of the automatic meter reading techniques at the Brazilian gas domestic market; Application des techniques de releve automatique des compteurs sur le marche domestique Bresilien du gaz

Energy Technology Data Exchange (ETDEWEB)

Venancio, J.; Monteiro, F. [Comgas, Sao Paulo (Brazil); D' Oliveira, R.D. [ORBIS, Curitiba (Brazil)

2000-07-01

This article will describe applications of the automation and automatic meter reading techniques at the internal gas pipes installations design, considering residential and commercial buildings, and taking in account the tendency of rapid growth of the activities related to the natural gas industry in Brazil, as well as the recently development of new technologies that can be applied with affordable prices. It will be analysed the application of an automatic meter reading technology in a building of several floors in Sao Paulo, which gas installations design is being carried up, with be purpose of making a comparative cost-effectiveness study with the traditional constructive methods applied in Brazil. As a result, it will be purposed a new commercialization model for the gas in Brazil at the residential and commercial market. (authors)
Adopting a Design-Thinking Multidisciplinary Learning Approach: Integrating Mobile Applications into a Marketing Research Course

Science.gov (United States)

Zarzosa, Jennifer

2018-01-01

This article seeks to address the gap between marketing education and marketing practice by integrating a design-thinking (DT) methodology to the marketing research (MR) framework to achieve learning objectives that will enhance cross-functional, collaborative, conceptual, and technical skills. The mobile application marketing research project…
Marketing information system online design for craftsmen small medium enterprises (case study: craftsmen ac)

Science.gov (United States)

Fitriana, Rina; Kurniawan, Wawan; Barlianto, Anung; Adriansyah Putra, Rizki

2016-02-01

AC is small and medium enterprises which is engaged in the field of crafts. This SME (Small Medium Enterprise) didn't have an integrated information system for managing sales. This research aims to design a marketing Information system online as applications that built as web base. The integrated system is made to manage sales and expand its market share. This study uses a structured analysis and design in its approach to build systems and also implemented a marketing framework of STP (Segmentation, Targeting, Positioning) and 4P (Price, Product, Place, Promotion) to obtain market analysis. The main market target customer craftsmen AC is women aged 13 years to 35 years. The products produced by AC are shoes, brooch, that are typical of the archipelago. The prices is range from Rp. 2000 until Rp. 400.000. Marketing information system online can be used as a sales transaction document, promoting the goods, and for customer booking products.
Using nudging and social marketing techniques to create healthy worksite cafeterias in the Netherlands: intervention development and study design.

Science.gov (United States)

Velema, Elizabeth; Vyth, Ellis L; Steenhuis, Ingrid H M

2017-01-11

The worksite cafeteria is a suitable setting for interventions focusing on changing eating behavior, because a lot of employees visit the worksite cafeteria regularly and a variety of interventions could be implemented there. The aim of this paper is to describe the intervention development and design of the evaluation of an intervention to make the purchase behavior of employees in the worksite cafeteria healthier. The developed intervention called "the worksite cafeteria 2.0" consists of a set of 19 strategies based on theory of nudging and social marketing (marketing mix). The intervention will be evaluated in a real-life setting, that is Dutch worksite cafeterias of different companies and with a number of contract catering organizations. The study is a randomized controlled trial (RCT), with 34 Dutch worksite cafeterias randomly allocated to the 12-week intervention or to the control group. Primary outcomes are sales data of selected products groups like sandwiches, salads, snacks and bread topping. Secondary outcomes are satisfaction of employees with the cafeteria and vitality. When executed, the described RCT will provide better knowledge in the effect of the intervention "the worksite cafeteria 2.0" on the purchasing behavior of Dutch employees in worksite cafeterias. Dutch Trial register: NTR5372 .
The role of product design in consumers' choices in the individual insurance market.

Science.gov (United States)

Marquis, M Susan; Buntin, Melinda Beeuwkes; Escarce, José J; Kapur, Kanika

2007-12-01

To evaluate the role of health plan benefit design and price on consumers' decisions to purchase health insurance in the nongroup market and their choice of plan. Administrative data from the three largest nongroup insurers in California and survey data about those insured in the nongroup market and the uninsured in California. We fit a nested logit model to examine the effects of plan characteristics on consumer choice while accounting for substitutability among certain groups of products. Product choice is quite sensitive to price. A 10 percent decrease in the price of a product would increase its market share by about 20 percent. However, a 10 percent decrease in prices of all products would only increase overall market participation by about 4 percent. Changes in the generosity of coverage will also affect product choice, but have only small effects on overall participation. A 20 percent decrease in the deductible or maximum out-of-pocket payment of all plans would increase participation by about 0.3-0.5 percent. Perceived information search costs and other nonprice barriers have substantial effects on purchase of nongroup coverage. Modest subsidies will have small effects on purchase in the nongroup market. New product designs with higher deductibles are likely to be more attractive to healthy purchasers, but the new benefit designs are likely to have only small effects on market participation. In contrast, consumer education efforts have a role to play in helping to expand coverage.

Global electricity transformation: The critical need for integrated market design and risk management research

International Nuclear Information System (INIS)

Hung-po Chao

2006-01-01

The past three decades transformed the electricity industry. The essential goals of liberalization have been to lower costs, improve reliability, and stimulate investment and innovations through establishment of competitive electricity markets, while also relying on market mechanisms to provide creative solutions to environmental and security problems. In many instances, these goals have been achieved, but the occurrence of some spectacular market failures have brought into question the whole restructuring effort. This paper reviews recent experiences with market reform and concludes that a significant cause of failure has been the rush to unbundle vertically integrated utilities without sufficient consideration of alternative ways to manage the risk of electricity market restructuring. In particular, there is a critical need for integrated market design and risk management research to improve the process of market transformation by taking a more evolutionary approach to discover a 'Third Way' above vertical integration and full unbundling. Such research can offer a crucial feedback link to the restructuring process by identifying important lessons to be learned from past experience and developing new analytical tools to help introduce more successful market designs for the future. (author)
The design paradox: the contribution of in-house and external design activities on product market performance

OpenAIRE

Czarnitzki, Dirk; Thorwarth, Susanne

2009-01-01

This paper explores the contribution of design activities on product market performance of Belgian companies. While there is mounting evidence that design can be seen as a strategic tool to successfully spur sales of new product developments at the firm level, the topic of design innovation has not been linked to the open innovation concept yet. In this paper we empirically test whether design activities conducted in-house differ in their contribution to new product sales from externally acqu...
Social marketing and public health intervention.

Science.gov (United States)

Lefebvre, R C; Flora, J A

1988-01-01

The rapid proliferation of community-based health education programs has out-paced the knowledge base of behavior change strategies that are appropriate and effective for public health interventions. However, experiences from a variety of large-scale studies suggest that principles and techniques of social marketing may help bridge this gap. This article discusses eight essential aspects of the social marketing process: the use of a consumer orientation to develop and market intervention techniques, exchange theory as a model from which to conceptualize service delivery and program participation, audience analysis and segmentation strategies, the use of formative research in program design and pretesting of intervention materials, channel analysis for devising distribution systems and promotional campaigns, employment of the "marketing mix" concept in intervention planning and implementation, development of a process tracking system, and a management process of problem analysis, planning, implementation, feedback and control functions. Attention to such variables could result in more cost-effective programs that reach larger numbers of the target audience.
Auction design for the wireless spectrum market

CERN Document Server

Lin, Peng; Zhang, Qian

2014-01-01

This Brief introduces the wireless spectrum market and discusses the current research for spectrum auctions. It covers the unique properties of spectrum auction, such as interference relationship, reusability, divisibility, composite effect and marginal effect, while also proposing how to build economic incentives into the network architecture and protocols in order to optimize the efficiency of wireless systems.Three scenarios for designing new auctions are demonstrated. First, a truthful double auction scheme for spectrum trading considering both the heterogeneous propagation properties of c
Competitive Supply Chain Network Design Considering Marketing Strategies: A Hybrid Metaheuristic Algorithm

Directory of Open Access Journals (Sweden)

Ali Akbar Hasani

2016-11-01

Full Text Available In this paper, a comprehensive model is proposed to design a network for multi-period, multi-echelon, and multi-product inventory controlled the supply chain. Various marketing strategies and guerrilla marketing approaches are considered in the design process under the static competition condition. The goal of the proposed model is to efficiently respond to the customers’ demands in the presence of the pre-existing competitors and the price inelasticity of demands. The proposed optimization model considers multiple objectives that incorporate both market share and total profit of the considered supply chain network, simultaneously. To tackle the proposed multi-objective mixed-integer nonlinear programming model, an efficient hybrid meta-heuristic algorithm is developed that incorporates a Taguchi-based non-dominated sorting genetic algorithm-II and a particle swarm optimization. A variable neighborhood decomposition search is applied to enhance a local search process of the proposed hybrid solution algorithm. Computational results illustrate that the proposed model and solution algorithm are notably efficient in dealing with the competitive pressure by adopting the proper marketing strategies.
[Introducing marketing strategies and techniques into the field of voluntary blood donation, to meet the rise in blood demand].

Science.gov (United States)

Pesavento, S; Bégué, L

2011-04-01

Social marketing uses marketing principles and techniques to induce a target audience to voluntary accept, reject, change or abandon a behaviour for the benefit of individuals, groups, or society as a whole. Thus, individual or societal gain is the primary goal of social marketing. This kind of marketing is frequently used in the United States or in Canada in several fields such as healthcare, social work, or the environment. In 2008, we introduced these strategies and techniques in the field of blood donation in France. This article describes what has been achieved in the last three years and outlines the main steps in the social marketing planning process: analyzing the social marketing environment, defining target audiences and objectives, building and implementing strategies and action plans, evaluating and monitoring. On the way to self-sufficiency, while respecting donors, social marketing is additional to the work done by the blood collection staffs, communication teams, and volunteers. Social marketing is a complementary tool to the work done by the blood collection staff, communication teams and blood donation organizations and can help to meet the challenge of self-sufficiency while still allowing for the privacy and rights of donors. Copyright © 2011. Published by Elsevier SAS.
Expert System Techniques and Applications in AEC-Design

DEFF Research Database (Denmark)

Andersen, Tom

This part of a book presents expert system techniques applicable to building design and construction, and it reports and evaluates on systems developed in thar domain.......This part of a book presents expert system techniques applicable to building design and construction, and it reports and evaluates on systems developed in thar domain....
Unhealthy food marketing to New Zealand children and adolescents through the internet.

Science.gov (United States)

Vandevijvere, Stefanie; Sagar, Karuna; Kelly, Bridget; Swinburn, Boyd

2017-02-17

To assess the extent and nature of unhealthy food marketing to New Zealand children and adolescents through the internet. Internet traffic data for January 2014 was purchased from AC Nielsen to identify the most popular websites (n=110) among children and adolescents aged 6-17 years. In addition, websites (n=70) of food and beverage brands most frequently marketed to children through television, sports, magazines and Facebook were included. Marketing techniques and features on those websites were analysed. The extent of food marketing on popular non-food websites was low. A wide range of marketing techniques and features was, however, identified on food brand websites, including advercation (87%), viral marketing (64%), cookies (54%), free downloadable items (43%), promotional characters (39%), designated children's sections (19%) and advergaming (13%). Most techniques appeared more frequently on websites specifically targeting children and adolescents, than on other websites targeting the general public. Compared to traditional media, the internet allows food marketers to use engaging techniques to directly interact with children. While the range of marketing techniques and features identified on food brand websites was extensive, the most popular websites among children and adolescents were non-food related, and the extent of food marketing on those websites was found to be low. Additional assessment of food marketing to children through social and other digital media is recommended.
Elements of design and aesthetics on the beer market in Romania. Case Study: Tuborg

Directory of Open Access Journals (Sweden)

Anca MADAR

2015-12-01

Full Text Available Due to the development and modernization of trade, the packaging is a very valuable component of marketing policy, being a carrier of messages to the consumer. Classic elements of design that include any packaging refer to the shape, colour and graphics. The beer market in Romania was marked by originality and innovation in terms of packaging design elements. Tuborg is the leading brand in the portfolio of URBB and the first Tuborg beer bottle was produced in Romania in 1997. The Tubog beer is identified on the market by a special package that was always improved.
Capacity Market Design: Motivation and Challenges in Alberta’s Electricity Market

OpenAIRE

David Brown

2018-01-01

Alberta’s electricity market is currently undergoing a period of substantial transition. The province should proceed with caution as it switches from an energy-only electricity market to a capacity market by 2021. Many other jurisdictions have already made the changeover and Alberta can learn from their experiences in order to avoid common mistakes and pitfalls that can arise with the deployment of a capacity market.There were growing concerns that the existing electricity market structure wo...
New content, design, and marketing trends in commercial publishing

Directory of Open Access Journals (Sweden)

Leonardo Blažević

2009-07-01

Full Text Available The aim of the paper is to analyse the actual status of book publishing in Croatia, envisage the trends of its future development and, by analyzing the current state of affairs and new book marketing trends, draw conclusions as to which directions the publishing companies should take in order to survive on the market. The aims stated as such result from the author’s research and review of the business operations of the ‘Naklada Ljevak’ publishing company, and from the monitoring of relevant home and foreign literature in the field of marketing in general as well as specialized book marketing literature. In the introductory part the author defines publishing and its amphibious nature that lies in the fact that publishing is at the same time the process of creation and distribution of knowledge and culture, as well as a business resulting in education, as well as in entertainment. The following chapter offers an explanation of the most important facts required to understand the current publishing marketing (globalization, huge sales chains, fierce competition, ever lower standard of living in Croatia… and lists the marketing programme elements applicable to publishing. Further on, the focus shifts on the book as a product and a part of publishing marketing. It mentions the economic and business trends that have affected the development of publishing as an industry over the past sixty years, and the book as a product. New book content trends have been elaborated as well: novels on exotic countries, current affairs issues, autobiographies and biographies, self-help manuals and titles offering ‘instant-knowledge’. There is a definition and explanation of trends that relate to the book as a material product such as cover design, format, binding, types of print paper and technical features such as layout, margins, font size and spacing.
Design and Promotion Strategy of Marketing Platform of Aquatic Auction based on Internet

Science.gov (United States)

Peng, Jianliang

For the online trade and promotion of aquatic products and related materials through the network between supply and demand, the design content and effective promotional strategies of aquatic auctions online marketing platform is proposed in this paper. Design elements involve the location of customer service, the basic function of the platform including the purchase of general orders, online auctions, information dissemination, and recommendation of fine products, human services, and payment preferences. Based on network and mobile e-commerce transaction support, the auction platform makes the transaction of aquatic products well in advance. The results are important practical value for the design and application of online marketing platform of aquatic auction.
Labeled experimental choice design for estimating attribute and availability cross effects with N attributes and specific brand attribute levels

DEFF Research Database (Denmark)

Nguyen, Thong Tien

2011-01-01

Experimental designs are required in widely used techniques in marketing research, especially for preference-based conjoint analysis and discrete-choice studies. Ideally, marketing researchers prefer orthogonal designs because this technique could give uncorrelated parameter estimates. However, o...... for implementing designs that is efficient enough to estimate model with N brands, each brand have K attributes, and brand attribute has specific levels. The paper also illustrates an example in food consumption study.......Experimental designs are required in widely used techniques in marketing research, especially for preference-based conjoint analysis and discrete-choice studies. Ideally, marketing researchers prefer orthogonal designs because this technique could give uncorrelated parameter estimates. However......, orthogonal design is not available for every situation. Instead, efficient design based on computerized design algorithm is always available. This paper presents the method of efficient design for estimating brand models having attribute and availability cross effects. The paper gives a framework...
Service design: a review of methods and techniques inthe point of view of service operations management area

Directory of Open Access Journals (Sweden)

Noel Torres Júnior

2013-11-01

Full Text Available As in many developing countries, the service sector in Brazil is responsible for generating income and employment for a significant portion of the population. Due to this economic relevance, service organizations are faced with an increasingly demanding and competitive market. This demand greater innovation and business planning. Despite this, the process of service development remains a relatively unexplored subject in the literature. Several issues regarding the planning and management remain without clear ideas or propositions that guide their appropriate treatment. The result of this situation, the methods and techniques that help design the services are not properly disseminated. These are scattered through the literature of operations management services. Given this framework, the light of a review of the literature and concerning the elements that compose the service project according to the works of Machuca, Zamora-Gonzalez and Aguilar-Escobar (2007 and Edvardsson (1997, the present work points and examine the methods and techniques suggested by many authors and works on the area of Service Operations. It was found that the knowledge about the methods and techniques is diffuse. This knowledge is concentrated on the design process and determining the location of services.
Hybrid machine learning technique for forecasting Dhaka stock market timing decisions.

Science.gov (United States)

Banik, Shipra; Khodadad Khan, A F M; Anwer, Mohammad

2014-01-01

Forecasting stock market has been a difficult job for applied researchers owing to nature of facts which is very noisy and time varying. However, this hypothesis has been featured by several empirical experiential studies and a number of researchers have efficiently applied machine learning techniques to forecast stock market. This paper studied stock prediction for the use of investors. It is always true that investors typically obtain loss because of uncertain investment purposes and unsighted assets. This paper proposes a rough set model, a neural network model, and a hybrid neural network and rough set model to find optimal buy and sell of a share on Dhaka stock exchange. Investigational findings demonstrate that our proposed hybrid model has higher precision than the single rough set model and the neural network model. We believe this paper findings will help stock investors to decide about optimal buy and/or sell time on Dhaka stock exchange.
Capacity market design and renewable energy: Performance incentives, qualifying capacity, and demand curves

Energy Technology Data Exchange (ETDEWEB)

Botterud, Audun; Levin, Todd; Byers, Conleigh

2018-01-01

A review of capacity markets in the United States in the context of increasing levels of variable renewable energy finds substantial differences with respect to incentives for operational performance, methods to calculate qualifying capacity for variable renewable energy and energy storage, and demand curves for capacity. The review also reveals large differences in historical capacity market clearing prices. The authors conclude that electricity market design must continue to evolve to achieve cost-effective policies for resource adequacy.
Marketing Strategy Formulation for the Introduction of Eukula Strato German Wood Finishes in Local Market of Emerging Indian Economy

Directory of Open Access Journals (Sweden)

Suraj Kushe Shekhar

2013-09-01

Full Text Available Wood finishing relates to the process of embellishing or protecting the surface of the wood. The paper aimed at formulating a marketing strategy for introducing water borne German based Wood Finishes named Eukula Strato into local market of northern Kerala, India. Multiple cross sectional descriptive research with judgmental sampling technique elicited responses from Finishers, Furniture manufacturers and Interior designers. Findings revealed that Eukula Strato had a distinct advantage when compared to any other Wood Finish that was available in the local market. Findings and suggestions were reported as per 4P’s of marketing mix. Percentage analysis, Chi square analysis etc were used to interpret the results
PV market stimulation by training and creativity workshops

Energy Technology Data Exchange (ETDEWEB)

Pearsall, N

2001-07-01

Building integrated photovoltaic (BIPV) systems are expected to be a major route for the utilisation of solar energy in Europe. In order for BIPV to realise its full potential, it is necessary to increase the market size and this requires the development of appropriate market segments as they become financially viable. There may be accompanying market stimulation methods such as financing packages, tax reductions or other incentives. Thus it is important for the PV system designer and/or supplier to be aware of developing market segments and of methods to address these. The realisation of a BIPV project requires the interaction of several key players and consideration of many issues, including technical design, architectural acceptability, planning constraints, interfacing with existing electricity supply systems and financing. The aims of this project were: to promote consideration of the marketing aspect of BIPV when developing projects; to introduce a range of players in the sector to marketing techniques; and to initiate new project ideas to address market needs. These aims were addressed by the organisation of creativity workshops in which marketing issues could be discussed and participants could utilise marketing approaches in the development of project ideas. (author)
PV market stimulation by training and creativity workshops

International Nuclear Information System (INIS)

Pearsall, N.

2001-01-01

Building integrated photovoltaic (BIPV) systems are expected to be a major route for the utilisation of solar energy in Europe. In order for BIPV to realise its full potential, it is necessary to increase the market size and this requires the development of appropriate market segments as they become financially viable. There may be accompanying market stimulation methods such as financing packages, tax reductions or other incentives. Thus it is important for the PV system designer and/or supplier to be aware of developing market segments and of methods to address these. The realisation of a BIPV project requires the interaction of several key players and consideration of many issues, including technical design, architectural acceptability, planning constraints, interfacing with existing electricity supply systems and financing. The aims of this project were: to promote consideration of the marketing aspect of BIPV when developing projects; to introduce a range of players in the sector to marketing techniques; and to initiate new project ideas to address market needs. These aims were addressed by the organisation of creativity workshops in which marketing issues could be discussed and participants could utilise marketing approaches in the development of project ideas. (author)
Smoothing Techniques for Market Fluctuation Signals

OpenAIRE

Dzikevičius, Audrius; Šaranda, Svetlana

2011-01-01

The financial crisis of 2008–2009 caused lots of discussions between Academia and as a result researches on financial crisis and bubble prediction possibilities appeared. Academia shows its growing interest in the issue during the last decade. The majority of researches made are based on different forms of forecast used. Some of previous studies claim that the trend of the stock market can be forecasted using moving average method. After the finance market crashed, a need to forecast further ...

Social marketing techniques for public health communication: a review of syphilis awareness campaigns in 8 US cities.

Science.gov (United States)

Vega, Miriam Y; Roland, Eric L

2005-10-01

To describe the social marketing approaches used to increase syphilis awareness in 8 US cities. We reviewed the typical academic approach for developing social marketing campaigns and interviewed health department staff responsible for social marketing campaigns in each city. Using social marketing techniques such as target segmentation, concept testing of materials, and formative evaluation, campaign planners throughout the 8 cities developed a variety of approaches to reach their target audiences. Preliminary results suggest 71% to 80% of men who have sex with men interviewed were aware of the campaigns, and 45% to 53% of them reported they were tested due to the campaigns. Campaigns should address the local epidemic and target audience with culturally appropriate messages.
Automation of fusion first wall design using artificial intelligence technique

International Nuclear Information System (INIS)

Yoshimura, Shinobu; Yagawa, Genki; Mochizuki, Yoshihiko

1990-01-01

This paper describes the application of artificial intelligence techniques to a design automation of the fusion first wall to be operated in the complex environment where huge electromagnetic and thermal loading as well as heavy neutron irradiation occur. As a basic strategy of designing structure shape considering many coupled phenomena, an ordinary design procedure based on the generate and test strategy is adopted because of its simplicity and broad applicability. To automate the design procedure with maintaining its flexibility, extensibility and efficiency, artificial intelligence techniques are utilized in the following. An object-oriented knowledge representation technique is adopted to store knowledge modules, that is, objects, related to the first wall design, while a data-flow processing technique is utilized as an inference mechanism among the knowledge modules. These techniques realize the flexibility and extensibility of the system. Moreover, as an efficient design modification mechanism, which is essential in a design process, an empirical approach based on experts' empirical knowledge and a mathematical approach based on a kind of numerical sensitivity analysis are introduced. The developed system is applied to a simple example of the design of a two-dimensional model of the first wall with a cooling channel, and its fundamental performance is clearly demonstrated. (author)
To craft, by design, for sustainability : Towards holistic sustainability design for developing-country enterprises

NARCIS (Netherlands)

Reubens, R.R.R.

2016-01-01

Current sustainable design initiatives and approaches are already looking at using industrial
techniques and technologies to recontextualize renewable materials to create innovative products
and systems to suit global markets. However, the design outputs from these
The marketing implications of affective product design.

Science.gov (United States)

Seva, Rosemary R; Duh, Henry Been-Lirn; Helander, Martin G

2007-11-01

Emotions are compelling human experiences and product designers can take advantage of this by conceptualizing emotion-engendering products that sell well in the market. This study hypothesized that product attributes influence users' emotions and that the relationship is moderated by the adherence of these product attributes to purchase criteria. It was further hypothesized that the emotional experience of the user influences purchase intention. A laboratory study was conducted to validate the hypotheses using mobile phones as test products. Sixty-two participants were asked to assess eight phones from a display of 10 phones and indicate their emotional experiences after assessment. Results suggest that some product attributes can cause intense emotional experience. The attributes relate to the phone's dimensions and the relationship between these dimensions. The study validated the notion of integrating affect in designing products that convey users' personalities.
CRE answer to the European Commission public consultation on the new electricity market design

International Nuclear Information System (INIS)

Ladoucette, Philippe de

2015-01-01

On July 15, 2015, the European Commission launched a public consultation on the new Electricity Market Design. All National Regulatory Authorities (NRAs), and CRE in particular, contributed to the joint ACER-CEER response to the consultation. CRE supports this joint response, and further develops some topics in this document, building on its particular experience in the implementation of the internal energy market: implementation of the network codes, in particular those regarding the markets, development of demand-side flexibility, development of interconnections, and alignment of fragmented balancing markets
Day-ahead price forecasting of electricity markets by a new feature selection algorithm and cascaded neural network technique

International Nuclear Information System (INIS)

Amjady, Nima; Keynia, Farshid

2009-01-01

With the introduction of restructuring into the electric power industry, the price of electricity has become the focus of all activities in the power market. Electricity price forecast is key information for electricity market managers and participants. However, electricity price is a complex signal due to its non-linear, non-stationary, and time variant behavior. In spite of performed research in this area, more accurate and robust price forecast methods are still required. In this paper, a new forecast strategy is proposed for day-ahead price forecasting of electricity markets. Our forecast strategy is composed of a new two stage feature selection technique and cascaded neural networks. The proposed feature selection technique comprises modified Relief algorithm for the first stage and correlation analysis for the second stage. The modified Relief algorithm selects candidate inputs with maximum relevancy with the target variable. Then among the selected candidates, the correlation analysis eliminates redundant inputs. Selected features by the two stage feature selection technique are used for the forecast engine, which is composed of 24 consecutive forecasters. Each of these 24 forecasters is a neural network allocated to predict the price of 1 h of the next day. The whole proposed forecast strategy is examined on the Spanish and Australia's National Electricity Markets Management Company (NEMMCO) and compared with some of the most recent price forecast methods.
Evil by design interaction design to lead us into temptation

CERN Document Server

Nodder, Chris

2013-01-01

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride - use social proof to position your product in line with your visitor
Designing the marketing-sales interface in B2B firms

NARCIS (Netherlands)

Biemans, W.G.; Makovec Brencic, M.

2007-01-01

Purpose - This paper explores the marketing-sales interface in Dutch and Slovenian B2B firms. Design/methodology/approach - The study included 11 Dutch firms and ten Slovenian firms, with both samples as closely matched as possible. The firms were all manufacturers of physical products that operate
Auction Design for the Allocation of Emission Permits in the Presence of Market Power

International Nuclear Information System (INIS)

Sunnevaag, K.J.

2003-01-01

To the extent that emission permits have been allocated using market mechanisms, this has been done using a sealed-bid auction design, typically with discriminatory prices. However, several authors have recommended the ascending auction format. Basically, two 'competing' ascending auction designs have been suggested, the standard ascending auction (with clock or demand schedules), or an alternative ascending-clock implementation of Vickrey-pricing. The latter design was introduced as a response to problems of bid shading under the sealed-bid and the standard ascending auction format. The purpose of this paper is to investigate the allocation of permits under these two alternative mechanisms. The auction process and the resulting market outcome in the presence of oligopolistic competition are simulated. In this setting, it is not obvious that bid shading is the optimal strategy under the standard design, nor is it obvious that sincere bidding is the optimal strategy under the alternative ascending auction design. The alternative auction format makes it less costly to pursue a strategy to increase market shares through the acquisition of emission permits, thus increasing the competitor's costs, leading to overbidding as the optimal strategy
Korea's emission trading scheme and policy design issues to achieve market-efficiency and abatement targets

International Nuclear Information System (INIS)

Park, Hojeong; Hong, Won Kyung

2014-01-01

In 2008, the government of Republic of Korea (Korea) announced the national abatement target aiming at 30% reductions from the Business-as-Usual projections by 2020. Accordingly, the Emission Trading Scheme (ETS) will be implemented from 2015 onwards. As ETS performance substantially depends on the structural design, it is critically important to examine the details of Korean ETS for the achievement of cost effectiveness and concurrent development of an active emission trading market. This paper addresses several policy design issues for this purpose. After providing an overview on the current framework of Korean ETS, we propose ways to achieve flexibility, consistency and market efficiency of the program in consideration of the preexisting policies. Issues in policy design are discussed by focusing on allowance allocation, market stabilization measures and price mechanism in the emission and energy markets in Korea. This paper will serve as a practical guideline for establishing sustainable and market-efficient Korean ETS that can be compatible with the international standards as in the EU ETS. - Highlights: • Emission Trading Scheme (ETS) will be implemented from 2015 in Korea to reduce CO 2 . • ETS performance substantially depends on structural design. • We provide policy overview on the current framework of Korean ETS. • Several policy design issues are discussed for developing policy consistency. • We focus on allowance allocation, allowance reserve and market stabilization measures
The ``hydro-wired``: more than a technique, a global concept; ``L`hydrocable``: plus qu`une technique, un concept global

Energy Technology Data Exchange (ETDEWEB)

Anon.

1998-09-01

The ``hydro-wired`` technique consists in the use of small diameter synthetic pipes for the water supply of hot or cold water to space heating or cooling appliances. This new technique has several advantages regarding the thermal comfort and the realization of installations. However cares must be taken during the application of this technique and the design of installations. This paper describes: the French potential market for this technique (heating and cooling floors, traditional heating, sanitary hot water distribution), the characteristics of this technique with respect to traditional techniques (the sheathing of pipes, the specificities of the `octopus`-type distribution), and the design of installations (the different steps: preliminary thermal analysis, realization, start-up and tests). (J.S.)
Sustainable design options for the German electricity market. A comparison of the energy-only market with capacity markets; Zukunftsfaehige Designoptionen fuer den deutschen Strommarkt. Ein Vergleich des Energy-only-Marktes mit Kapazitaetsmaerkten

Energy Technology Data Exchange (ETDEWEB)

Keles, Dogan; Renz, Lea; Bublitz, Andreas; Zimmermann, Florian; Genoese, Massimo; Fichtner, Wolf [Karlsruher Institut fuer Technologie, Karlsruhe (Germany). Lehrstuhl fuer Energiewirtschaft; Hoefling, Holger; Sensfuss, Frank; Winkler, Jenny [Fraunhofer-Institut fuer System- und Innovationsforschung (ISI), Karlsruhe (Germany)

2016-04-01

This study intensively discusses the further developments of the electricity market design in Germany based on substantial scientific insights. For this purpose, an agent-based simulation model is applied to evaluate the operability of the energy only market extended with a strategic reserve. Furthermore, the effects of the implementation of a centralized or decentralized capacity market are analyzed.
Political and Economic Geomorphology: The Effect of Market Forces on Stream Restoration Designs

Science.gov (United States)

Singh, J.; Doyle, M. W.; Lave, R.; Robertson, M.

2013-12-01

Stream restoration in the U.S. is increasingly driven by compensatory mitigation; impacts to streams associated with typical land development activities must be offset via restoration of streams elsewhere. This policy application creates conditions in which restored stream ';credits' are traded under market-like conditions, comparable to wetland mitigation, carbon offsets, or endangered species habitat banking. The effect of this relatively new mechanism to finance stream restoration on design and construction is unknown. This research explores whether the introduction of a credit-based mitigation apparatus results in streams designed to maximize credit yields (i.e., ';credit-chasing') rather than focusing on restoring natural systems or functions. In other words, are market-based restored streams different from those designed for non-market purposes? We quantified geomorphic characteristics (e.g. hydraulic geometry, sinuosity, profile, bed sediment, LWD) of three types of streams: (1) a random sample of non-restored reaches, (2) streams restored for compensatory mitigation, and (3) streams restored under alternative funding sources (e.g., government grant programs, non-profit activities). We also compared the location of the types of stream reaches to determine whether there is a spatiality of restored streams. Physical data were complemented with a series of semi-structured interviews with key personnel in the stream restoration industry to solicit information on the influence of policy interpretation and market-driven factors on the design process. Preliminary analysis suggests that restoration is driving a directional shift in stream morphology in North Carolina. As a simple example, in the Piedmont, non-restored and restored channels had mean sinuosity of 1.17 and 1.23, respectively (p sale of restored stream credits, was seen as critically important rather than the marginal gains to be made by manipulating particular stream designs to glean more credits
Generic market design issues highlighted: prices soar in Alberta as capacity tightens

International Nuclear Information System (INIS)

Anon.

1999-01-01

Many Alberta consumers, alarmed by enormous price increases, are asking questions about whether electric sector restructuring in the province has progressed far enough. The average cost of power in Alberta's spot market in October were $70.46 per MWH above the $20-$30 that consumers had paid in recent years. It is widely admitted that the high prices reflect an increasingly tight supply situation in which construction of new capacity has not kept pace with growth in demand. It is a standard case of what happens when the market design focuses on promoting short-term price competition to the detriment of creating compeition in the forward markets. A debate has been produced in Alberta with major power consumers calling for a breakup of the three major generators, and the government suggesting that such intervention would be like returning to the days before competition when government tried to control everything. Competition may not work unless divestiture is revisited. There is a hard time seeing the light at the end of the restructuring tunnel for industrial consumers. Ontario's Market Design Committee struggled with the same issue, believing that an industry composed of many smaller independent generating companies was the only way to achieve lasting and meaningful price competition. The best price protection for consumers is an active and competitive investment market for new capacity, and Alberta should not repeat Ontario's mistake and leave the work until price problems develop
Evidence of the overconfidence bias in the Egyptian stock market in different market states

Directory of Open Access Journals (Sweden)

Ayman H. Metwally

2015-11-01

Full Text Available Traditional finance theories fail to explain several anomalies observed in security markets. High levels of market turnover are among the most challenging market puzzles that have been documented in many security markets. Several studies assert the correlation between past market return and current market turnover. Behavioral finance theories assume that overconfidence bias is the reason behind this relation. Hence, this paper aims to study the impact of overconfidence – a behavioral bias stemming from the second building block of behavioral finance “cognitive psychology” and affecting traders’ beliefs and thereby their trading behavior in form of excessive trading. DeBondt and Tahler (1995. The study tests the overconfidence bias in the Egyptian Stock market during the period from 2002 till 2012 on the aggregate market level trough examining the relation between market returns and market turnover in different market states, seeking to document or deny whether overconfidence bias encourages investors to trade or not . The whole period is divided into four sub periods; two tranquil upward trending (2005-2005 and (2005-2008 and two volatile and down ward trending (financial crisis 2008-2010 and the (Egyptian Revolution Period 2010-2012 A quantitative research using secondary data and applying time series statistical techniques is designed. The research is following Statman et al. (2006 methodology. Time series analysis, which is based on four statistical techniques; mainly Vector Auto Regression, Optimal Lag Selection, Impulse Response Function and Granger Causality Tests are being used. Market Turnover ratios are used as proxies for overconfidence. The research finds a significant impact of past market return on current turnover in lag1, then turns negative in lag 2, and returns back positive in lag3, then remains positive and significant until lag5. This is in line with the overconfidence and self-attribution theory of Denial et al
Marketing research of the chocolate market in Macedonia

Directory of Open Access Journals (Sweden)

Jovanov-Marjanova Tamara

2012-01-01

Full Text Available The consumer market in Macedonia and the chocolate market in particular, are overtaken from many foreign brands. The domestic companies, disregarding their size, are losing market share to the competitors with stronger strategies. This paper shows the existing weaknesses in the current strategies of the domestic companies through case study of the 2 largest confectionery producers in Macedonia on one side, and discovers the consumer behavior and preferences toward FMCG and chocolate through market research and analysis of a purposive statistical sample of 300 consumers on the other. The applied research techniques for the need of the consumer research were questionnaires and in depth interviews with the firms' managers. The analysis clearly indicates that with the adequate market research, i.e. implementation of the market research models and techniques a basis for competitive and successful marketing strategy can be created, not only by large corporations, but by individuals/owners of small and medium sized companies as well.
Market Designs : A Survey and Analysis of Methods to Ensure Peak Capacity

OpenAIRE

Gullberg, Erik

2008-01-01

The production and consumption of electricity must be in balance in order to maintain the frequency in an electrical grid. During peak loads this may be troublesome to achieve due to lack of adequate production capabilities. Competitive electricity markets with price caps have a problem - insufficient revenues for peak production units which lead to mothballing or decommissioning of power plants. Inadequate production capability is solved through design of the electricity markets which render...
75 FR 80571 - Core Principles and Other Requirements for Designated Contract Markets

Science.gov (United States)

2010-12-22

... Part II Commodity Futures Trading Commission 17 CFR Parts 1, 16, and 38 Core Principles and Other... CFR Parts 1, 16, and 38 RIN 3038-AD09 Core Principles and Other Requirements for Designated Contract... Principles 1. Subpart B--Designation as Contract Market 2. Subpart C--Compliance With Rules i. Proposed Sec...
Students' Preferences and Opinions on Design of a Mobile Marketing Education Application

Science.gov (United States)

Ozata, Zeynep; Ozdama Keskin, Nilgun

2014-01-01

The purpose of this study was to define and better understand business school students' opinions and preferences on the design of a mobile marketing education application. To accomplish this purpose an explanatory mixed methods study design was used and the data was collected sequentially. First, a questionnaire was conducted with 168 business…
New wholesale power market design using linked forward markets :

Energy Technology Data Exchange (ETDEWEB)

Silva Monroy, Cesar Augusto; Loose, Verne William; Ellison, James F.; Elliott, Ryan Thomas; Byrne, Raymond Harry; Guttromson, Ross; Tesfatsion, Leigh S.

2013-04-01

This report proposes a reformulation of U.S. ISO/RTO-managed wholesale electric power mar- kets for improved reliability and e ciency of system operations. Current markets do not specify or compensate primary frequency response. They also unnecessarily limit the participation of new technologies in reserve markets and o er insu cient economic inducements for new capacity invest- ment. In the proposed market reformulation, energy products are represented as physically-covered rm contracts and reserve products as physically-covered call option contracts. Trading of these products is supported by a backbone of linked ISO/RTO-managed forward markets with planning horizons ranging from multiple years to minutes ahead. A principal advantage of this reformulation is that reserve needs can be speci ed in detail, and resources can o er the services for which they are best suited, without being forced to conform to rigid reserve product de nitions. This should improve the business case for electric energy storage and other emerging technologies to provide reserve. In addition, the facilitation of price discovery should help to ensure e cient energy/reserve procurement and adequate levels of new capacity investment.

Designing a water leasing market for the Mimbres River, New Mexico.

Energy Technology Data Exchange (ETDEWEB)

Reno-Trujillo, Marissa Devan; Tidwell, Vincent Carroll; Broadbent, Craig; Brookshire, David; Coursey, Don; Jackson, Charles.; Polley, Adam; Stevenson, Bryan

2013-04-01

The objective of this study is to develop a conceptual framework for establishing water leasing markets in New Mexico using the Mimbres River as a test case. Given the past and growing stress over water in New Mexico and the Mimbres River in particular, this work will develop a mechanism for the short term, efficient, temporary transfer of water from one user to another while avoiding adverse effects on any user not directly involved in the transaction (i.e., third party effects). Toward establishing a water leasing market, five basic tasks were performed, (1) a series of stakeholder meetings were conducted to identify and address concerns and interests of basin residents, (2) several gauges were installed on irrigation ditches to aid in the monitoring and management of water resources in the basin, (3) the hydrologic/market model and decision support interface was extended to include the Middle and Lower reaches of the Mimbres River, (4) experiments were conducted to aid in design of the water leasing market, and (5) a set of rules governing a water leasing market was drafted for future adoption by basin residents and the New Mexico Office of the State Engineer.
The Analysis and the Design of E-marketing Strategy at Sme's (a Case Study: the Dare to Dream Indonesia Community)

OpenAIRE

Ongowarsito, Henkie; Nurcahyani, Kartika; Djoyo, Brata Wibawa

2011-01-01

The purposes of the research are to analyze the e-marketing strategy and to design e-marketing application which is a website that is appropriate for SME’S of Dare to Dream Indonesia (D2DI) community. The methodology of analysis used consists of 4 stages from 7 stages of e-marketing and the design method consists of three last stages of e-marketing. The result achieved is a website as an e-marketing application that can support marketing and promoting activities, expanding the target market, ...
Persuasive techniques used in television advertisements to market foods to UK children.

Science.gov (United States)

Boyland, Emma J; Harrold, Joanne A; Kirkham, Tim C; Halford, Jason C G

2012-04-01

The aim of this study was to quantify the nature and extent of use of persuasive marketing techniques in television advertisements (adverts) to promote foods to children. Popular UK commercial television channels broadcasting children's/family viewing were recorded for 2 days (6 am-10 pm) every month in 2008 and recordings were screened for adverts. Eighteen thousand eight hundred and eighty eight adverts were for food and these were coded for peak/non-peak children's viewing time and representation of core (healthy)/non-core (unhealthy)/miscellaneous foods. The analysis assessed use of persuasive appeals, premium offers, promotional characters (brand equity and licensed characters), celebrity endorsers and website promotion in food adverts. Promotional characters, celebrity endorsers and premium offers were used more frequently to promote non-core than core foods, even on dedicated children's channels. Brand equity characters featured on a greater proportion of food adverts than licensed characters. A food brand website was promoted in a third of food adverts (websites are not covered by the statutory regulation on food advertising). This extensive analysis of television adverts demonstrated that the use of persuasive marketing techniques to promote unhealthy foods was extensive in broadcasting popular with children despite regulations. Further studies should incorporate an analysis of the content of websites promoted during food adverts. Copyright Â© 2011 Elsevier Ltd. All rights reserved.
What Is the Relationship between the Age of the Audience and the Effectiveness of Marketing Techniques in Attracting Students to a Community College?

Science.gov (United States)

Silberg, Carol A.

A study was conducted at Prince George's Community College (PGCC) to investigate the relationship between the age of the audience and the effectiveness of marketing techniques in attracting students to the college. The study focused on how and why community colleges market themselves, and why some techniques were more effective than others for…
Transforming the market for residential windows: design considerations for DOE's Efficient Window Collaborative

Energy Technology Data Exchange (ETDEWEB)

Eto, J.; Arasteh, D.; Selkowitz, S.

1998-08-01

Market adoption of recent, commercially available technological advances that improve the energy performance of windows will lead to immediate economic and energy savings benefits to the nation. This paper is a scoping study intended to inform the design of a major DOE initiative to accelerate market adoption of these windows in the residential sector. We describe the structure of the US residential window market and the interests of the various market players. We then briefly review five recent market transformation initiatives. Finally, we summarize our findings in a list of considerations we believe will be important for the DOE's initiative to transform the US residential window market.
Techniques for the design of highly damped structures

International Nuclear Information System (INIS)

Nelson, F.C.

1975-01-01

This paper discusses several techniques for the design of highly damped structures, techniques which have proven successful for large scale, low frequency steel and concrete structures which are typical of nuclear power reactors and their components. The ability to augment structural damping can be useful in increasing the seismic withstandability of structures. Seismic excitation is broadband in its frequency content and will excite many strutural resonances. Broadband damping will limit these resonant responses and thereby reduce the seismic load on structures and their components. This paper discusses three techniques: the design of structural joints and interfaces to promote damping; the use of layers of viscoelastic material; and the employment of damping links. The emphasis is on explaining the ways in which these techniques work and in describing the ways in which they have been used. (Auth.)
Marketing Techniques for School Districts.

Science.gov (United States)

Lane, John J., Ed.

Development of marketing plans can assist not only public school districts in meeting recent competition but will also improve educational processes, increase revenue, and restore confidence in schools. This collection of articles describes a new role for school administrators--particulary for business managers: administrators as "entrepreneurs."…
The Art of Hardware Architecture Design Methods and Techniques for Digital Circuits

CERN Document Server

Arora, Mohit

2012-01-01

This book highlights the complex issues, tasks and skills that must be mastered by an IP designer, in order to design an optimized and robust digital circuit to solve a problem. The techniques and methodologies described can serve as a bridge between specifications that are known to the designer and RTL code that is final outcome, reducing significantly the time it takes to convert initial ideas and concepts into right-first-time silicon.� Coverage focuses on real problems rather than theoretical concepts, with an emphasis on design techniques across various aspects of chip-design.�� Describes techniques to help IP designers get it right the first time, creating designs optimized in terms of power, area and performance; Focuses on practical aspects of chip design and minimizes theory; Covers chip design in a consistent way, starting with basics and gradually developing advanced concepts, such as electromagnetic compatibility (EMC) design techniques and low-power design techniques such as dynamic voltage...
Generative Algorithmic Techniques for Architectural Design

DEFF Research Database (Denmark)

Larsen, Niels Martin

2012-01-01

Architectural design methodology is expanded through the ability to create bespoke computational methods as integrated parts of the design process. The rapid proliferation of digital production techniques within building industry provides new means for establishing seamless flows between digital...... form-generation and the realisation process. A tendency in recent practice shows an increased focus on developing unique tectonic solutions as a crucial ingredient in the design solution. These converging trajectories form the contextual basis for this thesis. In architectural design, digital tools....... The principles are further developed to form new modes of articulation in architectural design. Certain methods are contributions, which suggest a potential for future use and development. Thus, a method is directed towards bottom-up generation of surface topology through the use of an agentbased logic. Another...
Ultra-processed food product brands on Facebook pages: highly accessed by Brazilians through their marketing techniques.

Science.gov (United States)

Horta, Paula M; Rodrigues, Fernanda T; Dos Santos, Luana C

2018-06-01

To analyse the content and extent of marketing of ultra-processed food products (UPP) and their brand pages on Facebook, which are highly accessed by Brazilians. Descriptive. Sixteen UPP brand pages on Facebook were selected from 250 pages that were the most liked by Brazilians in October 2015. We analysed the frequency of 'likes' and members 'talking about' each one of the pages, in addition to fifteen marketing techniques used in the previous year (September 2014 to October 2015). The number of posts, likes, 'shares' and 'commentaries', and the mean number of likes, shares and commentaries per post, were collected for one month, from 23 September to 23 October 2015. The two most liked pages were: Coke® (93 673 979 likes) and McDonald's® (59 749 819 likes). Regarding the number of people talking about the pages, McDonald's led with 555 891 commentaries, followed by Coke (287 274), Burger King® (246 148) and Kibon® (244 523). All pages used marketing techniques, which included photos, user conversations, presence of brand elements and links. Videos were observed on 93·8 % of the pages; promotions on 68·8 %; and celebrities on 62·5 %. In one month, Garoto®, Outback® and Coke were brands that published more than one post per day. Kibon achieved the highest ratio of likes per post (285 845·50) and Burger King had the highest mean shares per post (10 083·93), including commentaries per post (7958·13). UPP marketing is extensively used on Facebook pages and is highly accessed by Brazilians, with UPP companies employing a diversity of marketing strategies.
Application of integrated data mining techniques in stock market forecasting

Directory of Open Access Journals (Sweden)

Chin-Yin Huang

2014-12-01

Full Text Available Stock market is considered too uncertain to be predictable. Many individuals have developed methodologies or models to increase the probability of making a profit in their stock investment. The overall hit rates of these methodologies and models are generally too low to be practical for real-world application. One of the major reasons is the huge fluctuation of the market. Therefore, the current research focuses in the stock forecasting area is to improve the accuracy of stock trading forecast. This paper introduces a system that addresses the particular need. The system integrates various data mining techniques and supports the decision-making for stock trades. The proposed system embeds the top-down trading theory, artificial neural network theory, technical analysis, dynamic time series theory, and Bayesian probability theory. To experimentally examine the trading return of the presented system, two examples are studied. The first uses the Taiwan Semiconductor Manufacturing Company (TSMC data-set that covers an investment horizon of 240 trading days from 16 February 2011 to 23 January 2013. Eighty four transactions were made using the proposed approach and the investment return of the portfolio was 54% with an 80.4% hit rate during a 12-month period in which the TSMC stock price increased by 25% (from $NT 78.5 to $NT 101.5. The second example examines the stock data of Evergreen Marine Corporation, an international marine shipping company. Sixty four transactions were made and the investment return of the portfolio was 128% in 12 months. Given the remarkable investment returns in trading the example TSMC and Evergreen stocks, the proposed system demonstrates promising potentials as a viable tool for stock market forecasting.
FEATURES OF MARKETING PLANNING IN DIFFERENT MARKETING CONCEPTS AND SPHERES OF USE

OpenAIRE

Буднікевич, Ірина Михайлівна; Крупенна, Інга Анатоліївна; Черданцева, Ірина Геннадіївна

2016-01-01

Risky decisions, bold goals, aggressive competitive behaviour are justified only at systemic, not situational use of tools, methods and techniques of marketing. Indeed, marketing techniques, and especially marketing planning, provide with possibilities to develop adequate and realistic plans and programs of the development, based on researching and considering needs of target audiences. The role of marketing planning increases, obtains new content due to the influence of transformation of mar...
Social marketing: issues for consideration.

Science.gov (United States)

Novelli, W D

1983-01-01

Few social organizations have been able to incorporate all the essential components of successful marketing, namely, a customer oriented perspective, careful product development, segmented targets and programs, and an interative process of analysis, planning, implementation, and replanning. The lack of resources is part of the problem of moving forward into comprehensive social marketing. Social organizations may use marketing's 4 "Ps" -- product, price, promotion, and place, but often they must also contend with low visibility, lamentable budgets, little research, and lack of continuity. Several general problems confront marketing planners who try to transfer marketing approaches used to sell toothpaste and laundry detergent to promote concepts like family planning, smoking cessation, and nutrition. It has not been possible simply to apply commercial techniques for market analysis and segmentation or product, price, channel, and communication strategy and implementation to social programs. Evaluating program effectiveness is another area where commercial methods fail to readily apply. Contraceptive social marketing programs can point to quantifiable success measures of units sold and revenue received, but generally social marketers must gauge their longterm program objectives such as reduced fertility rates according to intermediary measures such as knowledge change or reported behavior. Currently, organizational design is being studied by several contraceptive social marketing programs. Trained marketing managers in key positions, a systematic marketing planning process, and careful monitoring and control are key program success ingredients that frequently are missing in social agencies where marketing activities and functions may not be fully understood. Many social organizations have established communication functions, but they are not conducive to the broader role that marketing must play if any significant impact is to result. Additionally, in the absence of
Decision Support Systems as the Bridge between Marketing Models and Marketing Practice

OpenAIRE

Wierenga, Berend

2008-01-01

textabstractThe field of marketing decision models emerged about fifty years ago. In the beginning, optimization techniques from the field of Operations Research (OR) were dominant, but soon, the modeling of marketing phenomena and marketing problems became interesting in itself, irrespective of whether they could be solved with a known OR technique. The field of marketing models developed its own identity and became an important academic field (Wierenga 2008b). Somewhat later the term "marke...
Using tobacco-industry marketing research to design more effective tobacco-control campaigns.

Science.gov (United States)

Ling, Pamela M; Glantz, Stanton A

2002-06-12

To improve tobacco-control efforts by applying tobacco-industry marketing research and strategies to clinical and public health smoking interventions, we analyzed previously secret tobacco-industry marketing documents. In contrast to public health, the tobacco industry divides markets and defines targets according to consumer attitudes, aspirations, activities, and lifestyles. Tobacco marketing targets smokers of all ages; young adults are particularly important. During the 1980s, cost affected increasing numbers of young and older smokers. During the 1990s, eroding social acceptability of smoking emerged as a major threat, largely from increasing awareness of the dangers of secondhand smoke among nonsmokers and smokers. Physicians and public health professionals should use tobacco-industry psychographic approaches to design more relevant tobacco-control interventions. Efforts to counter tobacco marketing campaigns should include people of all ages, particularly young adults, rather than concentrating on teens and young children. Many young smokers are cost sensitive. Tobacco-control messages emphasizing the dangers of secondhand smoke to smokers and nonsmokers undermine the social acceptability of smoking.
Design refinement of multilayer optical thin film devices with two optimization techniques

International Nuclear Information System (INIS)

Apparao, K.V.S.R.

1992-01-01

The design efficiency of two different optimization techniques of designing multilayer optical thin film devices is compared. Ten different devices of varying complexities are chosen as design examples for the comparison. The design refinement efficiency and the design parameter characteristics of all the sample designs obtained with the two techniques are compared. The results of the comparison demonstrate that the new method of design developed using damped least squares technique with indirect derivatives give superior and efficient designs compared to the method developed with direct derivatives. (author). 23 refs., 4 tabs., 14 figs
Sustainable packaging design for consumer electronics products: Balancing marketing, logistics and environmental requirements

OpenAIRE

Wever, R.; Boks, C.B.; Pratama, I.; Stevels, A.L.N.

2007-01-01

Packaging design for consumer electronic products is a challenge because contradictory demands from a distribution perspective and a marketing perspective have to be balanced. With several company departments involved and powerful external stakeholders this is a complicated matter. As the level of sophistication of data concerning a packagings marketing performance is limited, decisions are often strongly based on beliefs. This is reflected in inconsistencies in packaging that is currently in...
Fashion designers on the Czech market

OpenAIRE

Hinková, Barbora

2014-01-01

This Master's Thesis deals with the Czech fashion scene. Development of fashion is outlined in the introduction. It should help to understand the whole market. The work deals with marketing of fashion brands and focuses primarily on marketing Czech fashion brands offering fashions for women. Czech fashion scene is analyzed in detail and pointed out the weaknesses that need to be improved. In connection with the findings outlined here is a solution that should help Czech fashion scene.
A hybrid PSO technique for procuring VAR ancillary service in the deregulated electricity markets

Energy Technology Data Exchange (ETDEWEB)

El-Araby, E.E. [Department of Electrical Engineering, Suez Canal University (Egypt); Yorino, Naoto [Department of Artificial Complex Systems Engineering, Hiroshima University (Japan)

2010-07-15

This paper develops a new market-based technique for acquiring VAR ancillary service in the electricity market. The main objective of the developed market is to enable transmission operator ''TO'' to procure VAR service in a long term contract from the critical VAR providers that satisfy minimum VAR service payment while maintaining system security. Reactive power control problem for voltage stability is introduced into the VAR market problem in an explicit manner for normal and emergency states. An integration of particle swarm optimization ''PSO'' is presented with successive linear programming ''SLP'' for dealing with the VAR ancillary service problem. The problem is formulated as a large-scale nonlinear constrained optimization problem with a non-differentiable objective function representing VAR payment and operational costs. This type of problem is hard to be treated straightforwardly by the classical optimization methods. Therefore, we propose here a two-layer hybrid PSO/SLP approach, which is suited for carrying out the difficulties associated with non-differentiable and discontinuous objective functions. The proposed method has been examined on the standard IEEE 57 bus-system and compared with GA/SLP method to demonstrate its capability. (author)
USING THE DELPHI TECHNIQUE TO DEVELOP EFFECTIVENESS INDICATORS FOR SOCIAL MARKETING COMMUNICATION TO REDUCE HEALTH-RISK BEHAVIORS AMONG YOUTH.

Science.gov (United States)

Vantamay, Nottakrit

2015-09-01

This study aimed to develop effectiveness indicators for social marketing communication to reduce health-risk behaviors among Thai youth by using the Delphi technique. The Delphi technique is a research approach used to gain consensus through a series of two or more rounds of questionnaire surveys where information and results are fed back to panel members between each round and it has been extensively used to generate many indicators relevant to health behaviors. The Delphi technique was conducted in 3 rounds by consulting a panel of 15 experts in the field of social marketing communication for public health campaigns in Thailand. We found forty-nine effectiveness indicators in eight core components reached consensus. These components were: 1) attitude about health-risk behavior reduction, 2) subjective norms, 3) perceived behavioral control, 4) intention to reduce health-risk behaviors, 5) practices for reducing health-risk behaviors, 6) knowledge about the dangers and impact of health-risk behaviors, 7) campaign brand equity, and 8) communication networks. These effectiveness indicators could be applied by health promotion organizations for evaluating the effectiveness of social marketing communication to effectively reduce health-risk behaviors among youth.

On Monte Carlo Simulation and Analysis of Electricity Markets

International Nuclear Information System (INIS)

Amelin, Mikael

2004-07-01

This dissertation is about how Monte Carlo simulation can be used to analyse electricity markets. There are a wide range of applications for simulation; for example, players in the electricity market can use simulation to decide whether or not an investment can be expected to be profitable, and authorities can by means of simulation find out which consequences a certain market design can be expected to have on electricity prices, environmental impact, etc. In the first part of the dissertation, the focus is which electricity market models are suitable for Monte Carlo simulation. The starting point is a definition of an ideal electricity market. Such an electricity market is partly practical from a mathematical point of view (it is simple to formulate and does not require too complex calculations) and partly it is a representation of the best possible resource utilisation. The definition of the ideal electricity market is followed by analysis how the reality differs from the ideal model, what consequences the differences have on the rules of the electricity market and the strategies of the players, as well as how non-ideal properties can be included in a mathematical model. Particularly, questions about environmental impact, forecast uncertainty and grid costs are studied. The second part of the dissertation treats the Monte Carlo technique itself. To reduce the number of samples necessary to obtain accurate results, variance reduction techniques can be used. Here, six different variance reduction techniques are studied and possible applications are pointed out. The conclusions of these studies are turned into a method for efficient simulation of basic electricity markets. The method is applied to some test systems and the results show that the chosen variance reduction techniques can produce equal or better results using 99% fewer samples compared to when the same system is simulated without any variance reduction technique. More complex electricity market models
Modeling and design techniques for RF power amplifiers

CERN Document Server

Raghavan, Arvind; Laskar, Joy

2008-01-01

The book covers RF power amplifier design, from device and modeling considerations to advanced circuit design architectures and techniques. It focuses on recent developments and advanced topics in this area, including numerous practical designs to back the theoretical considerations. It presents the challenges in designing power amplifiers in silicon and helps the reader improve the efficiency of linear power amplifiers, and design more accurate compact device models, with faster extraction routines, to create cost effective and reliable circuits.
The next generation of CANDU: reactor design to meet future energy markets

International Nuclear Information System (INIS)

Hopwood, J.M.; Love, J.W.; Wren, D.J.

2001-01-01

Nuclear power plant designs for the future must respond to increasingly demanding market requirements. This means that value can be gained from substantial product development directed at these requirements. For the CANDU system, AECL has adopted the revolutionary approach, accommodating significant changes to design while retaining traditional CANDU strengths. The focus of the new design is to achieve a 40% reduction in capital cost, quicken construction time and higher efficiency. Key aspects of the new design include: light water coolant, smaller core, slightly enriched fuel, higher temperature and pressure coolant. Work is well advanced on the preliminary design
Bottom-up design of a gas futures market in East Asia: Lessons from the Dojima rice exchange

Directory of Open Access Journals (Sweden)

Xunpeng Shi

2016-10-01

Full Text Available The natural gas market in East Asia remains fragmented without a functioning benchmark price to duly reflect the dynamics of demand and supply forces in the region. A functional regional gas futures market, which is highly dependent on the presence of well-developed physical spot trading, is yet to be established. Since the intra-regional pipeline connection is largely non-existent in East Asia, it is the LNG spot cargo trading that is likely to become the basis for the regional gas futures market. This paper offers a novel approach to understanding the development of such a market by analyzing the experience of a different commodity market – the Dojima Rice Exchange (DRE – and identifying potentially transferrable lessons in the market design and the role of government regulations. Based on the case study analysis, implications for the development of natural gas trading hubs in East Asia are offered and an LNG futures exchange design is put forward.
Gathering International Competitive Intelligence via Online Data Retrieval in the International Marketing Class.

Science.gov (United States)

Miller, Fred

A unit on online data retrieval techniques designed for a college course in international marketing is described. The unit is intended to teach students how to compile information on overseas markets and competitors. Online retrieval is seen as a relatively inexpensive means of gathering important data from otherwise inaccessible international…
Evaluating direct energy savings and market transformation effects: A decade of technical design assistance in the northwestern USA

International Nuclear Information System (INIS)

Van Den Wymelenberg, Kevin; Brown, G.Z.; Burpee, Heather; Djunaedy, Ery; Gladics, Gunnar; Kline, Jeff; Loveland, Joel; Meek, Christopher; Thimmanna, Harshana

2013-01-01

This paper documents the direct energy savings and energy efficiency market transformation impacts of a multi-state design assistance program in the northwestern US. The paper addresses four specific aims. (1) It provides a conservative and justified estimate of the direct energy savings associated with design assistance activities of a market transformation program from 2001 to 2010. (2) It provides a rigorous methodology to evaluate direct energy savings associated with design assistance market transformation programs. (3) It provides a low-cost replicable method to predict energy savings in new buildings by evaluating the integrated design process. (4) It provides quantitative indicators useful for estimating indirect energy savings from market transformation. Applying the recommended analysis method and assuming a 12-year measure life, the direct energy savings of the population (626 buildings; 51,262,000 ft 2 ) is estimated as 45.3 aMW (average megawatts) (electric), and 265,738.089 therms (non-electric). If the entire program budget were divided into the electric savings only, the Lab Network cost per kWh saved ranged from $0.0016 to $0.003 using the recommended method and $0.0092/kWh using the most conservative method. These figures do not isolate contextual influences or represent total resource cost. Statistically significant correlations (r 2 =0.1−0.3) between integrated design scores and energy savings are reported. - Highlights: ► Estimated direct energy savings of a market transformation program are presented. ► A methodology to evaluate energy savings from multiple baselines is documented. ► Level of integrated design can be used to estimate energy savings in new buildings. ► Quantitative evaluation indicators of efficiency market transformation are provided. ► Electric energy saved from design assistance costs between $0.0016 and $0.0092/kWh.
The German electricity market. Does the present market design provide security of supply?; Strommarkt in Deutschland. Gewaehrleistet das derzeitige Marktdesign Versorgungssicherheit?

Energy Technology Data Exchange (ETDEWEB)

Janssen, Matthias; Peichert, Patrick; Perner, Jens; Riechmann, Christoph [Frontier Economics, Koeln (Germany); Niedrig, Thomas [Formaet Services GmbH, Rheinbach (Germany)

2014-09-15

A heated discussion is being waged in Germany and large parts of Europe over the introduction of what are referred to as capacity mechanisms, whose purpose is to provide security of supply in the electricity sector. In this context two consulting firms have undertaken a both qualitative and quantitative study of the fitness of the present market design, which is based on the ''Energy-Only Market'' (EOM), to provide security of supply in the German electricity market. The authors come to the conclusion that, if suitably framed, the EOM can continue to provide a secure electricity supply in accordance with consumer preferences and at the lowest possible cost.
The specific features of marketing channel design

OpenAIRE

Gudonavičienė, Rasa; Alijošienė, Rasa

2008-01-01

[…] Distribution as one of four elements of marketing complex is inseparable part of marketing decisions, which involves all the decisions about distribution of products to the end user. […] Every enterprise that acts at the conditions of market economy pays a big attention to organization and optimisation of the process of product distribution to the end user. The production performance, success of sales programme and position of the enterprise in the target market depends on product realiza...
LICENCE, DESIGN AND MARKETING EXPERIENCE RELATING TO A PRODUCT OR PROCESS

Directory of Open Access Journals (Sweden)

LIVIU NEAMŢU

2013-08-01

Full Text Available Contracting a licence is buying or selling contract of technology, design and marketing experiencerelating to a product or process, and involves the contracting of knowledge and know-how. The granting of aninternational licence takes place when a company provides, in return for a fee or royalties, technology needed byanother firm to run business operations on a foreign market. When in this form, the granting of the licencerequires at least one of the following items: a brand name; operating experience; manufacturing technology;access to patents and trade secrets/industrial. Company that grants the licence get access on a foreign marketwith very low investment and, in many cases, the benefits of investment and market knowledge of a competentlocal firms. The company that received the licence get access to foreign technology, with a very smallinvestment. There are several very obvious advantages of activity under the license on international markets.The granting of a licence can improve cash flow situation for the company that attaches. Because the license ontechnology allows companies to bring products to market faster, the company enjoys early advantage of apositive balance of cash flow. In addition, obtaining a license means lower development costs. The licensedactivity may mean fewer profits in the long run. Immediate benefits of easy access to new technology, lower costsand the development of an early cash flow are attractive advantages of contracting a licence.
Capacity Markets and Market Stability

International Nuclear Information System (INIS)

Stauffer, Hoff

2006-01-01

The good news is that market stability can be achieved through a combination of longer-term contracts, auctions for far enough in the future to permit new entry, a capacity management system, and a demand curve. The bad news is that if and when stable capacity markets are designed, the markets may seem to be relatively close to where we started - with integrated resource planning. Market ideologues will find this anathema. (author)
Integrating Quality Matters into Hybrid Course Design: A Principles of Marketing Case Study

Science.gov (United States)

Young, Mark R.

2014-01-01

Previous research supports the idea that the success of hybrid or online delivery modes is more a function of course design than delivery media. This article describes a case study of a hybrid Principles of Marketing course that implemented a comprehensive redesign based on design principles espoused by the Quality Matters Program, a center for…
The market for green building in developed Asian cities. The perspectives of building designers

International Nuclear Information System (INIS)

Chan, Edwin H.W.; Qian, Queena K.; Lam, Patrick T.I.

2009-01-01

Green building (GB) is part of the concept of promoting sustainability. Although GB and the concept of sustainability are well studied for environmental concerns, their business rationale and related social concerns have not been fully explored or widely accepted by the parties involved in the building sector. In this study, the situation of GB market in relation to the general building market is reviewed and the business rationales of stakeholders to invest in the GB market have been investigated from the perspective of building designers. In addition, the factors that enhance the popularity of GB have been explored and the obstacles that hinder its market have been examined. The data are collected by a questionnaire survey covering building designers in Hong Kong and Singapore, the cities that are categorized as economically developed cities in Asia. After data analysis of the survey, this paper presents the findings of the business reasons for stakeholders to be involved in GB, the most favorable conditions required to promote GB business and the important obstacles that hinder its popularity. Based on the findings, recommendations and policy implications are tendered. (author)
Designing incentive market mechanisms for improving restructured power system reliabilities

DEFF Research Database (Denmark)

Ding, Yi; Østergaard, Jacob; Wu, Qiuwei

2011-01-01

state. The reliability management of producers usually cannot be directly controlled by the system operators in a restructured power system. Producers may have no motivation to improve their reliabilities, which can result in serious system unreliability issues in the new environment. Incentive market...... mechanisms for improving the restructured power system reliabilities have been designed in this paper. In the proposed incentive mechanisms, penalty will be implemented on a producer if the failures of its generator(s) result in the variation of electricity prices. Incentive market mechanisms can motivate......In a restructured power system, the monopoly generation utility is replaced by different electricity producers. There exists extreme price volatility caused by random failures by generation or/and transmission systems. In these cases, producers' profits can be much higher than those in the normal...
Electric market models, competitive model and alternative design

International Nuclear Information System (INIS)

Arnedillo, O.

2007-01-01

Almost ten years after the liberalization of the Spanish electric system, its market design has remained basically unchanged. Therefore, it is reasonable to consider whether the current model continues to be adequate or whether it should be changed. However, although the current model is far from the absolute optimum, it is suited to the current state of the Spanish system. Only some improvements, such as the reform of the capacity guarantee payment can be undertaken immediately. It will only be possible to undertake other improvements as distribution companies cover all of their electricity needs in forward contracts acquired through a competitive process. (Author)
European Medicines Agency Perspective on Oncology Study Design for Marketing Authorization and Beyond.

Science.gov (United States)

Jonsson, B; Martinalbo, J; Pignatti, F

2017-05-01

In the development of highly active anticancer drugs, the European situation may be viewed as paradoxical. Limited data may support marketing authorization, but may be insufficient for the health economic appraisal needed for reimbursement and market uptake. To achieve this, conventional confirmatory studies may be needed. For products of special interest, studies aimed at optimizing cost-effectiveness may be warranted. Efficient designs of studies to meet these objectives constitute challenges to all stakeholders. © 2017 ASCPT.
Emerging Dynamic Design Techniques for Mechanical and ...

Indian Academy of Sciences (India)

Emerging Dynamic Design Techniques for Mechanical ... through this school to bring about an awareness of the state-of-art of the software and ... those mentioned above, cannot be ensured on the basis of approaches involving numerical.
A fuzzy set preference model for market share analysis

Science.gov (United States)

Turksen, I. B.; Willson, Ian A.

1992-01-01

Consumer preference models are widely used in new product design, marketing management, pricing, and market segmentation. The success of new products depends on accurate market share prediction and design decisions based on consumer preferences. The vague linguistic nature of consumer preferences and product attributes, combined with the substantial differences between individuals, creates a formidable challenge to marketing models. The most widely used methodology is conjoint analysis. Conjoint models, as currently implemented, represent linguistic preferences as ratio or interval-scaled numbers, use only numeric product attributes, and require aggregation of individuals for estimation purposes. It is not surprising that these models are costly to implement, are inflexible, and have a predictive validity that is not substantially better than chance. This affects the accuracy of market share estimates. A fuzzy set preference model can easily represent linguistic variables either in consumer preferences or product attributes with minimal measurement requirements (ordinal scales), while still estimating overall preferences suitable for market share prediction. This approach results in flexible individual-level conjoint models which can provide more accurate market share estimates from a smaller number of more meaningful consumer ratings. Fuzzy sets can be incorporated within existing preference model structures, such as a linear combination, using the techniques developed for conjoint analysis and market share estimation. The purpose of this article is to develop and fully test a fuzzy set preference model which can represent linguistic variables in individual-level models implemented in parallel with existing conjoint models. The potential improvements in market share prediction and predictive validity can substantially improve management decisions about what to make (product design), for whom to make it (market segmentation), and how much to make (market share
Economic market design and planning for electric power systems

CERN Document Server

Mili, Lamine

2010-01-01

Discover cutting-edge developments in electric power systems. Stemming from cutting-edge research and education activities in the field of electric power systems, this book brings together the knowledge of a panel of experts in economics, the social sciences, and electric power systems. In ten concise and comprehensible chapters, the book provides unprecedented coverage of the operation, control, planning, and design of electric power systems. It also discusses:. A framework for interdisciplinary research and education;. Modeling electricity markets;. Alternative economic criteria and proactiv.
Design techniques for large scale linear measurement systems

International Nuclear Information System (INIS)

Candy, J.V.

1979-03-01

Techniques to design measurement schemes for systems modeled by large scale linear time invariant systems, i.e., physical systems modeled by a large number (> 5) of ordinary differential equations, are described. The techniques are based on transforming the physical system model to a coordinate system facilitating the design and then transforming back to the original coordinates. An example of a three-stage, four-species, extraction column used in the reprocessing of spent nuclear fuel elements is presented. The basic ideas are briefly discussed in the case of noisy measurements. An example using a plutonium nitrate storage vessel (reprocessing) with measurement uncertainty is also presented
Differences in regulation and efficiency on the electricity market. A preliminary study in the Market Design program

International Nuclear Information System (INIS)

Bergendahl, Goeran; Lindblom, Ted; Olsson, Sven-Olof; Sandoff, Anders

2001-05-01

This paper reports the outcome of a pilot study focusing on corporate governance and mechanism design issues concerning the electricity industry. With respect to the on-going deregulation, enlargement and internationalisation of electricity markets, especial emphasis is put on exploring the importance of the regulatory environment for accomplishing overall market efficiency. Throughout this preliminary study a central assumption has been that the actors on electricity markets are trying to maximise profits under conditions of uncertainty and asymmetric information. This means that transaction costs should be taken into consideration when studying and analysing the efficiency of electricity markets. Accordingly, the theoretical framework of this paper is resting largely on information theories, like 'Transaction Cost Economics', 'Agency Theory', 'Public Choice and Regulation' and 'Information Economics'. The pilot study consists of three parts. The first part is focusing on the development of a relevant theoretical framework. This part is demonstrating important pricing principles and regulatory incentives for accomplishing an efficient electricity market and, thus, a fair competition between electricity actors, i.e. power companies and other traders of electricity. In such a market design we have distinguished three cornerstones: 1. Marginal cost based electricity pricing, both for energy and capacity. 2. Long-range planning of production and transmission expansions. 3. Transparent transmission pricing and open access to all regional and local transmission grids. The following areas are examples of theoretical research issues that are of a particular interest in practice: The production and transmission of electricity is characterised by considerable economies of scale. The financing of new production and transmission capacity is, however, hard to manage with internal funding when electricity prices are based on marginal costs. What methods or (pricing) strategies

Papers of a Canadian Institute conference : Western electricity markets forum : Are you prepared for regulatory restructuring and standard market design?

International Nuclear Information System (INIS)

2003-01-01

This forum on western electricity markets presented the latest information concerning several challenges facing the electricity markets of both Western Canada and the United States. Corporate leaders and industry regulators addressed a number of issues. Among them, the California Independent System Operator presented its views on the Standard Market Design initiative which has the potential to alter the dynamics of power markets in Canada and the United States. The creation of a new International Organization for Standardization (ISO) structure for Alberta's deregulated power markets was discussed by both the Power Pool of Alberta and the Alberta Department of Energy. The outlook for electricity price volatility in the west was examined in a presentation by BP Energy Canada. The prospect for transmission links between Alberta and other western states and provinces was the topic of presentations made by ATCO Electric and AltaLink. The future of the power generation in Alberta was discussed by TransAlta, EPCOR, and ENMAX. In addition, there were two case studies presented from the California Energy Commission and the Independent Electricity Market Operator (IMO) of Ontario concerning the progress made to date on electricity deregulation. A look at lessons to be learned from other jurisdictions was also included. A total of sixteen presentations were made at this forum, of which five have been indexed separately for inclusion in this database. refs., tabs., figs
Adequate intraday market design to enable the integration of wind energy into the European power systems

Energy Technology Data Exchange (ETDEWEB)

Weber, Christoph [University Duisburg-Essen, Chair for Energy Economics and Management Sciences, Universitaetsstrasse 12, 45 117 Essen (Germany)

2010-07-15

This contribution analyses the European electricity markets with respect to their aptitude to absorb large amounts of wind energy. Thereby in a first step the market designs of the major European power markets in France, Germany, Scandinavia, Spain and UK are reviewed, with a particular focus on liquidity in the spot and intraday markets. Then some key features of the short-term adjustments required by wind energy are discussed and the necessity of sufficient liquidity in intraday markets is highlighted. For the example of the German market subsequently the discrepancy between the physical short-term adjustment needs and the traded volumes on the intraday market is analyzed. This leads to an evaluation of proposals for improving the liquidity on the short-term market, including the use of continuous spot trading like in UK or the use of intraday auctions like in Spain. (author)
76 FR 17047 - Authority To Designate Financial Market Utilities as Systemically Important

Science.gov (United States)

2011-03-28

... functioning is integral to the soundness of the financial system and the overall economy. The importance of... Council to apply a transparent and clear communication strategy surrounding all designation decisions. The..., Better Markets, The Clearing House, Debevoise & Plimpton, The Depository Trust & Clearing Corporation...
Can markets compute equilibria?

CERN Document Server

Monroe , Hunter K

2009-01-01

Recent turmoil in financial and commodities markets has renewed questions regarding how well markets discover equilibrium prices, particularly when those markets are highly complex. A relatively new critique questions whether markets can realistically find equilibrium prices if computers cannot. For instance, in a simple exchange economy with Leontief preferences, the time required to compute equilibrium prices using the fastest known techniques is an exponential function of the number of goods. Furthermore, no efficient technique for this problem exists if a famous mathematical conjecture is
Project To Design a Marketing Plan for Promoting Educators' Awareness of and Access to ERIC Products. Proposed Marketing Plan.

Science.gov (United States)

Contemporary Associates, Inc., Washington, DC.

The proposed strategy, which is designed to maximize the effectiveness and minimize the costs of marketing the Information Analysis Products (IAPs) produced by the 16 ERIC Clearinghouses, is based on a study of the concept of centralized versus decentralized ordering of selected ERIC products. The experiment measured four variables--postage,…
Mechanical Design Optimization Using Advanced Optimization Techniques

CERN Document Server

Rao, R Venkata

2012-01-01

Mechanical design includes an optimization process in which designers always consider objectives such as strength, deflection, weight, wear, corrosion, etc. depending on the requirements. However, design optimization for a complete mechanical assembly leads to a complicated objective function with a large number of design variables. It is a good practice to apply optimization techniques for individual components or intermediate assemblies than a complete assembly. Analytical or numerical methods for calculating the extreme values of a function may perform well in many practical cases, but may fail in more complex design situations. In real design problems, the number of design parameters can be very large and their influence on the value to be optimized (the goal function) can be very complicated, having nonlinear character. In these complex cases, advanced optimization algorithms offer solutions to the problems, because they find a solution near to the global optimum within reasonable time and computational ...
Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance

Directory of Open Access Journals (Sweden)

Naili Farida

2016-04-01

Full Text Available This research aim to analyze causality influence between innovations, market capability, social modal, entrepreneurs oriented into marketing performance. Organizational innovations is a basic focus on Total Quality Management. Innovation has a role to technological development and competitive economy environment. The sample technique used is Purpusive sampling amount 58 respondent owner of Batik Small Medium Enterprise known as UKM. Small businesses have small medium or medium can grow and develop so that it is able to increase its product and sustainability efforts on the creative industry. The technique analysis used is Parsial Least Square (PLS, this result shows entrepreneur orientation doesn’t influence into market capability and social modal, innovation has positive influence and significance into market capability and marketing performance. This results shows innovation has important role in advantaging market capability while influencing to increase marketing performance of Small Medium Enterprise known as UKM. Penelitian ini bertujuan untuk menganalisis pengaruh kausalitas antara inovasi, kemampuan pasar, modal sosial, pengusaha berorientasi ke kinerja pemasaran. Inovasi organisasi adalah dasar TQM. Inovasi mempunyai peran pentinga dalam pengembangan teknologi dan lingkungan yang penuh persaingan. Teknik sampel yang digunakan adalah Purposive Sampling jumlah 58 pemilik responden dari Batik Kecil Menengah dikenal sebagai UKM. UKM dapat tumbuh dan berkembang melalui industri kreatif. Teknik analisis yang digunakan adalah Parsial Least Square (PLS, hasil ini menunjukkan orientasi entrepreneur tidak mempengaruhi ke kemampuan pasar dan modal sosial, inovasi berpengaruh positif dan signifikan dalam kemampuan pasar dan kinerja pemasaran. Hal ini menyebabkan menunjukkan inovasi memiliki peran penting dalam advantaging kemampuan pasar sementara yang mempengaruhi untuk meningkatkan kinerja pemasaran Kecil Menengah dikenal sebagai UKM.
Support schemes and market design in international offshore grids

DEFF Research Database (Denmark)

Schröder, Sascha Thorsten

2013-01-01

International offshore grids can combine the grid connection of offshore wind parks with the possibility for international power trading in the future. This paper investigates the choice of support scheme and power market design in international offshore grids and derives resulting incentives...... support. For a stable investment framework in the near future, a tendering/feed-in tariff may be the best choice. It avoids exposing wind farms to balancing with multiple countries. In the long run, also other support scheme options may be of interest....
Market Mechanism Design for Renewable Energy based on Risk Theory

Science.gov (United States)

Yang, Wu; Bo, Wang; Jichun, Liu; Wenjiao, Zai; Pingliang, Zeng; Haobo, Shi

2018-02-01

Generation trading between renewable energy and thermal power is an efficient market means for transforming supply structure of electric power into sustainable development pattern. But the trading is hampered by the output fluctuations of renewable energy and the cost differences between renewable energy and thermal power at present. In this paper, the external environmental cost (EEC) is defined and the EEC is introduced into the generation cost. At same time, the incentive functions of renewable energy and low-emission thermal power are designed, which are decreasing functions of EEC. On these bases, for the market risks caused by the random variability of EEC, the decision-making model of generation trading between renewable energy and thermal power is constructed according to the risk theory. The feasibility and effectiveness of the proposed model are verified by simulation results.
Food and Beverage Brands that Market to Children and Adolescents on the Internet: A Content Analysis of Branded Web Sites

Science.gov (United States)

Henry, Anna E.; Story, Mary

2009-01-01

Objective: To identify food and beverage brand Web sites featuring designated children's areas, assess marketing techniques present on those industry Web sites, and determine nutritional quality of branded food items marketed to children. Design: Systematic content analysis of food and beverage brand Web sites and nutrient analysis of food and…
Designing on-line analyzer for coal on belt conveyor using neutron activation technique

International Nuclear Information System (INIS)

Rony Djokorayono; Agus Cahyono

2014-01-01

Basic design of on-line analyzer for coal on belt conveyor using neutron activation technique has been carried out. Compared with sampling technique, this neutron activation technique has some advantages in term of analysis accuracy and time. The design activities performed include the establishment of design requirements, functional requirements, technical requirements, technical specification, detection sub-system design, data acquisition subsystem design, and operator computer console design. This program will use Nal(Tl) scintillation detector to detect gamma-rays emitted by elements in coal due to neutron activation of a neutron source, "2"5"2Cf (Californium-252). This basic design of on-line analyzer for coal on belt conveyor using neutron activation technique should be followed up with the development of detailed design, prototype construction, and field testing. (author)
Developing DIVE, a design-led futures technique for SMEs

NARCIS (Netherlands)

Mejia Sarmiento, J.R.; Pasman, G.J.; Hultink, H.J.; Stappers, P.J.; Vogel, C.; Muratovski, G.

2017-01-01

Futures techniques have long been used in large enterprises as designerly means to explore the future and guide innovation. In the automotive industry, for instance, the development of concept cars is a technique which has repeatedly proven its value. However, while big companies have broadly
Evaluation of Market Design Agents: The Mertacor Perspective

Science.gov (United States)

Stavrogiannis, Lampros C.; Mitkas, Pericles A.

The annual Trading Agent Competition for Market Design, CAT, provides a testbed to study the mechanisms that modern stock exchanges use in their effort to attract potential traders while maximizing their profit. This paper presents an evaluation of the agents that participated in the 2008 competition. The evaluation is based on the analysis of the CAT finals as well as on the results obtained from post-tournament experiments. We present Mertacor, our entrant for 2008, and compare it with the other available agents. In addition, we introduce a simple yet effective way of computing the global competitive equilibrium that Mertacor utilizes and discuss its importance for the game.
Methods and techniques for decontamination design and construction of facilities

International Nuclear Information System (INIS)

Augustin, X.; Cohen, S.

1986-01-01

TECHNICATOME and STMI have jointly solved a wide range of problems specific to decontamination from the very design studies up to operation. TECHNICATOME has brought its expertise in the design and construction of nuclear facilities concerned in particular with decontamination and radwaste management. STMI is an experienced operator with expertise in designing tools and developing advanced techniques in the same fields. The expertise of both companies in this field cumulated for many years has resulted in developing techniques and tools adapted to most of the decontamination problems including specific cases [fr
Enhanced wood fuel handling: market and design studies

Energy Technology Data Exchange (ETDEWEB)

Landen, R.; Rippengal, R.; Redman, A.N.

1997-09-01

This report examines the potential for the manufacture and sale of novel wood fuel handling systems as a means of addressing users' concerns regarding current capital costs and potential high labour costs of non-automated systems. The report considers fuel handling technology that is basically appropriate for wood-fired heating systems of between c.100kW and c.1MW maximum continuous rating. This report details work done by the project collaborators in order to: (1) assess the current status of wood fuel handling technology; (2) evaluate the market appetite for improved wood fuel handling technology; (3) derive capital costs which are acceptable to customers; (4) review design options; and (5) select one or more design options worthy of further development. The current status of wood fuel handling technology is determined, and some basic modelling to give guidance on acceptable capital costs of 100-1000kW wood fuel handling systems is undertaken. (author)
76 FR 2732 - Self-Regulatory Organizations; The NASDAQ Stock Market LLC; Notice of Designation of Longer...

Science.gov (United States)

2011-01-14

...-Regulatory Organizations; The NASDAQ Stock Market LLC; Notice of Designation of Longer Period for Commission.... Introduction On June 18, 2010, The NASDAQ Stock Market LLC (``Nasdaq'' or the ``Exchange'') filed with the... change. The Commission may extend the period for issuing an order approving or disapproving the proposed...
Marketing for dummies

CERN Document Server

Mortimer, Ruth; Smith, Craig; Hiam, Alexander

2012-01-01

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.
A Marketing Case History Profile

Science.gov (United States)

Weirick, Margaret C.

1978-01-01

A current marketing plan from Temple University illustrates many marketing techniques, including those dealing with enrollment objectives, market objectives, demographic characteristics of Temple students, market share analysis, and the marketing plan. Specific guidelines are provided. (LBH)
Design of the AM600 Turbine-Generator for NPPs in Emerging Markets

Energy Technology Data Exchange (ETDEWEB)

Alexandru, Bogdan; Abdoelatef, M. Gomaa; Field, Robert [KEPCO International Nuclear Graduate School, Ulsan (Korea, Republic of)

2015-10-15

In this paper, preliminary analysis related to: (i) the T/G steam flow path, and (ii) the turbine cycle heat balance is examined. Analysis of global electric markets indicates that the current and near term capacity of electrical grids for many developing countries (e.g., Bangladesh, Kenya, Vietnam, Malaysia) is insufficient to reliably incorporate Nuclear Power Plants (NPPs) with large unit sizes (e.g., >1000 MWe). Thus a modern NPP design with a smaller output (-600 MWe) is of interest. To address conditions for such markets, the 'AM600' Turbine-Generator (T/G) design proposed here represents a 600 MWe design which is robust and supports a simplified steam cycle. The proposed shaftline starts with a determination of the number of flows, followed by a determination of the number of high and low pressure stages, followed by heat balance analysis. The conceptual design for the AM600 T/G offers the following: • a stiff shaftline which can offer robust performance in smaller grids lacking optimal stability relative to grid disturbances and frequency variation, • a simplified approach to T/G fabrication, installation, operation, testing, inspections, and maintenance due to design with a single LPT cylinder while maintaining high thermal efficiency, and • a reduced component count for MSRs, FWHs, and power train pumps and drivers (and associated support system components) resulting in lower capital outlays, simplified operations, and further reducing the maintenance, testing, and inspection burden.
Design of the AM600 Turbine-Generator for NPPs in Emerging Markets

International Nuclear Information System (INIS)

Alexandru, Bogdan; Abdoelatef, M. Gomaa; Field, Robert

2015-01-01

In this paper, preliminary analysis related to: (i) the T/G steam flow path, and (ii) the turbine cycle heat balance is examined. Analysis of global electric markets indicates that the current and near term capacity of electrical grids for many developing countries (e.g., Bangladesh, Kenya, Vietnam, Malaysia) is insufficient to reliably incorporate Nuclear Power Plants (NPPs) with large unit sizes (e.g., >1000 MWe). Thus a modern NPP design with a smaller output (-600 MWe) is of interest. To address conditions for such markets, the 'AM600' Turbine-Generator (T/G) design proposed here represents a 600 MWe design which is robust and supports a simplified steam cycle. The proposed shaftline starts with a determination of the number of flows, followed by a determination of the number of high and low pressure stages, followed by heat balance analysis. The conceptual design for the AM600 T/G offers the following: • a stiff shaftline which can offer robust performance in smaller grids lacking optimal stability relative to grid disturbances and frequency variation, • a simplified approach to T/G fabrication, installation, operation, testing, inspections, and maintenance due to design with a single LPT cylinder while maintaining high thermal efficiency, and • a reduced component count for MSRs, FWHs, and power train pumps and drivers (and associated support system components) resulting in lower capital outlays, simplified operations, and further reducing the maintenance, testing, and inspection burden

Electronic Markets Ontology: ideal architecture for global capital market

Directory of Open Access Journals (Sweden)

Davide Khalil

1998-11-01

Full Text Available When approaching electronic capital market design and microstructure with the focus of analysing and improving existing markets with end-state analysis, it is necessary to name an ideal objective. This serves the purposes of technology evaluation and the development of a standard framework for structural measurement in modeling and language paradigm design. An ideal capital market architecture is presented in this paper that is feasible with current technology based on the end-to-end functionality of existing capital markets including internal requirements of participants. Various architectural and ethical issues are introduced and discussed sketching a framework for further work in quantifying electronic markets.
Game Design Jomblo Keren As a Startup Marketing Product

Directory of Open Access Journals (Sweden)

Celvin Laviano

2018-01-01

ability to be able to take advantage of opportunities with the best. Bill Gates once quoted a word from Don Corleone that we must keep our friend close but our enemies even closer. Because of these competitors we will see various types of opportunities and opportunities that exist. The creation of "Jomblo Keren" game design will look at different types of aspects that can be used to get the right predictions to make the games acceptable by the market. These aspects include themes, games platform, visuals, gameplay, and stories.
Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance

OpenAIRE

Naili Farida

2016-01-01

This research aim to analyze causality influence between innovations, market capability, social modal, entrepreneurs oriented into marketing performance. Organizational innovations is a basic focus on Total Quality Management. Innovation has a role to technological development and competitive economy environment. The sample technique used is Purpusive sampling amount 58 respondent owner of Batik Small Medium Enterprise known as UKM. Small businesses have small medium or medium can grow and ...
[Marketing research in health service].

Science.gov (United States)

Ameri, Cinzia; Fiorini, Fulvio

2015-01-01

Marketing research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing. The key words in this definition are: systematic, objective and analysis. Marketing research seeks to set about its task in a systematic and objective fashion. This means that a detailed and carefully designed research plan is developed in which each stage of the research is specified. Such a research plan is only considered adequate if it specifies: the research problem in concise and precise terms, the information necessary to address the problem, the methods to be employed in gathering the information and the analytical techniques to be used to interpret it. Maintaining objectivity in marketing research is essential if marketing management is to have sufficient confidence in its results to be prepared to take risky decisions based upon those results. To this end, as far as possible, marketing researchers employ the scientific method. The characteristics of the scientific method are that it translates personal prejudices, notions and opinions into explicit propositions (or hypotheses). These are tested empirically. At the same time alternative explanations of the event or phenomena of interest are given equal consideration.
77 FR 68873 - Self-Regulatory Organizations; The NASDAQ Stock Market LLC; Notice of Designation of Longer...

Science.gov (United States)

2012-11-16

... ``Benchmark Orders'' Under NASDAQ Rule 4751(f) November 9, 2012. On May 1, 2012, The NASDAQ Stock Market LLC...-Regulatory Organizations; The NASDAQ Stock Market LLC; Notice of Designation of Longer Period for Commission... proposed rule change to establish various ``Benchmark Orders'' under NASDAQ Rule 4751(f). The proposed rule...
A critical survey of agent-based wholesale electricity market models

International Nuclear Information System (INIS)

Weidlich, Anke; Veit, Daniel

2008-01-01

The complexity of electricity markets calls for rich and flexible modeling techniques that help to understand market dynamics and to derive advice for the design of appropriate regulatory frameworks. Agent-Based Computational Economics (ACE) is a fairly young research paradigm that offers methods for realistic electricity market modeling. A growing number of researchers have developed agent-based models for simulating electricity markets. The diversity of approaches makes it difficult to overview the field of ACE electricity research; this literature survey should guide the way through and describe the state-of-the-art of this research area. In a conclusive summary, shortcomings of existing approaches and open issues that should be addressed by ACE electricity researchers are critically discussed. (author)
DESIGN FOCUSED ORIENTATION PROCESSES FOR MANAGING INVESTMENT COMPANIES IN THE FOREIGN EXCHANGE MARKET

Directory of Open Access Journals (Sweden)

Анатолий Аркадьевич АНАТОЛЬЕВ

2015-05-01

Full Text Available This report examines the investment companies operating in the market Forex. Business process analysis showed the design direction of their activities. Dedicated two groups of projects of investment companies can position them as project-oriented organization.
Market design : Common Nordic end-user market

Energy Technology Data Exchange (ETDEWEB)

2009-07-01

No later than 2015, suppliers in the Nordic countries should be able to offer electricity to consumers in any Nordic country on equal terms. In this report NordREG has analyzed the present situation in the Nordic countries and identified the issues that should be harmonised in order to establish a common Nordic end-user market. In this report NordREG also suggests an indicative road map for the implementation process. (Author)
Circuit design techniques for non-crystalline semiconductors

CERN Document Server

Sambandan, Sanjiv

2012-01-01

Despite significant progress in materials and fabrication technologies related to non-crystalline semiconductors, fundamental drawbacks continue to limit real-world application of these devices in electronic circuits. To help readers deal with problems such as low mobility and intrinsic time variant behavior, Circuit Design Techniques for Non-Crystalline Semiconductors outlines a systematic design approach, including circuit theory, enabling users to synthesize circuits without worrying about the details of device physics. This book: Offers examples of how self-assembly can be used as a powerf
Carbon auctions, energy markets and market power: An experimental analysis

International Nuclear Information System (INIS)

Dormady, Noah C.

2014-01-01

This paper provides an experimental analysis of a simultaneous energy-emissions market under conditions of market power. The experimental design employs real-world institutional features; including stochastic demand, permit banking, inter-temporal (multi-round) dynamics, a tightening cap, and resale. The results suggest that dominant firms can utilize energy-emissions market linkages to simultaneously inflate the price of energy and suppress the price of emissions allowances. Whereas under prior market designs, regulators were concerned with dominant firms exercising their market power over the emissions market to exclude rivals and manipulate the permit market by hoarding permits; the results of this paper suggest that this strategy is less profitable to dominant firms in contemporary auction-based markets than strategic capacity withholding in the energy market and associated demand reduction in the emissions market. - Highlights: • Laboratory simulation of joint energy-emissions market. • Evaluates market power under collusion and real-world institutional features. • Dominant firms can exercise market power to inflate energy prices. • Dominant firms can exercise market power to suppress emissions prices. • Supply withholding is an implicit demand reduction in the emissions market
Marketing Strategy In Surabaya City Archieves And Library

Directory of Open Access Journals (Sweden)

Fahriyah Fahriyah

2016-01-01

Full Text Available Successfull organizations are able to design and manage their information and the supporting technologies as a strategic weapon as well as an information utility. This requires information to be readily available on an asneeded basis to staff, management, customers, suppliers and other stakeholders. Surabaya City Archives and Libraries use the strategic marketing to disseminate information resources at their disposal. The purpose of this research is to know, how the marketing of library in Surabaya City Archives and Libraries. The research method uses literature study with data collection techniques derived from interviews and literature study. Fordata analysis, the results were processed and analyzed interviews with marketing theory using some of the literature from books, journals and the results of previous studies. Surabaya city Library and Archive wasfoundsome elementsin the 'Marketing Mix' or library marketing strategy that has beenappliedin thelibrary since 2007. Adjustment of marketing strategy or concept 7P' Marketing Mix' are Product, Price, Promotion, Place, People, Process and Physical Evidencein the library have increased performance results Surabaya City Archives and Libraries since 2007 until now.
From Brand Image Research to Teaching Assessment: Using a Projective Technique Borrowed from Marketing Research to Aid an Understanding of Teaching Effectiveness

Science.gov (United States)

Boddy, Clive Roland

2004-01-01

This paper describes how a simple qualitative market research technique using a projective device called a bubble drawing can be used as a useful feedback device to gain an understanding of students' views of the teaching effectiveness of a market research lecture. Comparisons are made with feedback gained from teaching observations and insights…
Quantitative Portfolio Optimization Techniques Applied to the Brazilian Stock Market

Directory of Open Access Journals (Sweden)

André Alves Portela Santos

2012-09-01

Full Text Available In this paper we assess the out-of-sample performance of two alternative quantitative portfolio optimization techniques - mean-variance and minimum variance optimization – and compare their performance with respect to a naive 1/N (or equally-weighted portfolio and also to the market portfolio given by the Ibovespa. We focus on short selling-constrained portfolios and consider alternative estimators for the covariance matrices: sample covariance matrix, RiskMetrics, and three covariance estimators proposed by Ledoit and Wolf (2003, Ledoit and Wolf (2004a and Ledoit and Wolf (2004b. Taking into account alternative portfolio re-balancing frequencies, we compute out-of-sample performance statistics which indicate that the quantitative approaches delivered improved results in terms of lower portfolio volatility and better risk-adjusted returns. Moreover, the use of more sophisticated estimators for the covariance matrix generated optimal portfolios with lower turnover over time.
Wood lens design philosophy based on a binary additive manufacturing technique

Science.gov (United States)

Marasco, Peter L.; Bailey, Christopher

2016-04-01

Using additive manufacturing techniques in optical engineering to construct a gradient index (GRIN) optic may overcome a number of limitations of GRIN technology. Such techniques are maturing quickly, yielding additional design degrees of freedom for the engineer. How best to employ these degrees of freedom is not completely clear at this time. This paper describes a preliminary design philosophy, including assumptions, pertaining to a particular printing technique for GRIN optics. It includes an analysis based on simulation and initial component measurement.
Techniques for Conducting Effective Concept Design and Design-to-Cost Trade Studies

Science.gov (United States)

Di Pietro, David A.

2015-01-01

Concept design plays a central role in project success as its product effectively locks the majority of system life cycle cost. Such extraordinary leverage presents a business case for conducting concept design in a credible fashion, particularly for first-of-a-kind systems that advance the state of the art and that have high design uncertainty. A key challenge, however, is to know when credible design convergence has been achieved in such systems. Using a space system example, this paper characterizes the level of convergence needed for concept design in the context of technical and programmatic resource margins available in preliminary design and highlights the importance of design and cost evaluation learning curves in determining credible convergence. It also provides techniques for selecting trade study cases that promote objective concept evaluation, help reveal unknowns, and expedite convergence within the trade space and conveys general practices for conducting effective concept design-to-cost studies.
Fuel cells niche market applications and design studies

Energy Technology Data Exchange (ETDEWEB)

NONE

2000-07-01

Mainstream fuel cell markets such as stationary power and transport propulsion have already received considerable attention. However, the niche areas considered in this report also offer considerable markets that are considered potentially ready for exploitation. This report examines those markets and considers the broad issues for exploitation. This programme of work has been funded under the DTI's Advanced Fuel Cell Programme. The overall aim of this project was to identify and evaluate niche market applications that have the potential to provide early commercially competitive market opportunities for fuel cell systems. Battery replacement, portable, mobile auxiliary power and stationary applications for non-standard generation are covered. (author)
Decision Support Systems as the Bridge between Marketing Models and Marketing Practice

NARCIS (Netherlands)

B. Wierenga (Berend)

2008-01-01

textabstractThe field of marketing decision models emerged about fifty years ago. In the beginning, optimization techniques from the field of Operations Research (OR) were dominant, but soon, the modeling of marketing phenomena and marketing problems became interesting in itself, irrespective of
The Marketing Plan: An Integrative Device for Teaching Marketing Management.

Science.gov (United States)

Berdine, W. R.; Petersen, James C.

1980-01-01

The importance of the marketing plan is stressed as an integrative device for teaching marketing management, and a structure is presented to assist students in designing a marketing plan. Components of this plan include marketing objectives, targeting market and buying motives, external environment and competition, product, price, and promotion.…
Sustainable packaging design for consumer electronics products : Balancing marketing, logistics and environmental requirements

NARCIS (Netherlands)

Wever, R.; Boks, C.B.; Pratama, I.; Stevels, A.L.N.

2007-01-01

Packaging design for consumer electronic products is a challenge because contradictory demands from a distribution perspective and a marketing perspective have to be balanced. With several company departments involved and powerful external stakeholders this is a complicated matter. As the level of
Conducting wine marketing research with impact in China: Guidelines for design, execution and dissemination

OpenAIRE

Justin Cohen; Larry Lockshin

2017-01-01

China is the fastest growing wine market, but conducting research there is fraught with a variety of issues. This article explores some of the issues the authors have dealt with in conducting wine marketing research in China over the last five years. We discuss issues with the design of research to focus on important issues for both academics and the industry. We relate the key problems in gaining proper translation and useful sampling procedures. Finally, we provide some guidelines for commu...

Students’ Preferences And Opinions On Design  Of A Mobile Marketing Education Application

Directory of Open Access Journals (Sweden)

F. Zeynep OZATA

2014-01-01

Full Text Available The purpose of this study was to define and better understand business school students’ opinions and preferences on the design of a mobile marketing education application. To accomplish this purpose an explanatory mixed methods study design was used and the data was collected sequentially. First, a questionnaire was conducted with 168 business school students from Anadolu University to define their learning styles. The learning orientation questionnaire produced five factors: visual, auditory, dependent, collaborative, and reading & writing learning styles. In the second phase of the study, semi-structured in depth interviews were conducted with nine graduate students at Anadolu University to better understand their preferences and explore their opinions on the mobile application. After the coding process three themes emerged: learning styles, content, and tools. Added to these themes, eight motives for the use of a mobile marketing education application were also identified.
THE ANALYSIS AND THE DESIGN OF E-MARKETING STRATEGY AT SME’S (A CASE STUDY: THE DARE TO DREAM INDONESIA COMMUNITY

Directory of Open Access Journals (Sweden)

Henkie Ongowarsito

2011-10-01

Full Text Available The purposes of the research are to analyze the e-marketing strategy and to design e-marketing application which is a website that is appropriate for SME’S of Dare to Dream Indonesia (D2DI community. The methodology of analysis used consists of 4 stages from 7 stages of e-marketing and the design method consists of three last stages of e-marketing. The result achieved is a website as an e-marketing application that can support marketing and promoting activities, expanding the target market, giving complete information and facilitating the customers to access product information, and supporting the communication between D2DI community, SME’S, and the customers. The conclusions obtained are that e-marketing can be a solution to solve customer needs of the availability of complete and current information and communication.Keywords: Information System, content management system, academic development
Marketing the "radical": symbolic communication and persuasive technologies in jihadist websites.

Science.gov (United States)

Bhui, Kamaldeep; Ibrahim, Yasmin

2013-04-01

This paper reviews the persuasion techniques employed by jihadist websites with particular reference to the patterns of rhetoric, image, and symbolism manifested in text, videos, and interactive formats. Beyond symbolic communication, the online media needs to be also understood through its persuasive tendencies as a medium which elicits social response through its design architecture. This double articulation of new media technologies, as a medium for information and as a form of persuasive technology, has provided new means to market the radical. The marketing techniques of jihadist websites through multimedia formats have consequences for the formation of identities, both collective and individual. As a marketing tool it combines established forms of rhetoric and propaganda with new ways to reach audiences through both popular culture and religious ideologies. The paper analyses the implications for further research and counterterrorism strategies.
A study of the spreading scheme for viral marketing based on a complex network model

Science.gov (United States)

Yang, Jianmei; Yao, Canzhong; Ma, Weicheng; Chen, Guanrong

2010-02-01

Buzzword-based viral marketing, known also as digital word-of-mouth marketing, is a marketing mode attached to some carriers on the Internet, which can rapidly copy marketing information at a low cost. Viral marketing actually uses a pre-existing social network where, however, the scale of the pre-existing network is believed to be so large and so random, so that its theoretical analysis is intractable and unmanageable. There are very few reports in the literature on how to design a spreading scheme for viral marketing on real social networks according to the traditional marketing theory or the relatively new network marketing theory. Complex network theory provides a new model for the study of large-scale complex systems, using the latest developments of graph theory and computing techniques. From this perspective, the present paper extends the complex network theory and modeling into the research of general viral marketing and develops a specific spreading scheme for viral marking and an approach to design the scheme based on a real complex network on the QQ instant messaging system. This approach is shown to be rather universal and can be further extended to the design of various spreading schemes for viral marketing based on different instant messaging systems.
Spotlight on modern transformer design

CERN Document Server

Georgilakis, Pavlos S

2009-01-01

Increasing competition in the global transformer market has put tremendous responsibilities on the industry to increase reliability while reducing cost. This book introduces an approach to transformer design using artificial intelligence (AI) techniques in combination with finite element method (FEM).
An Integrated Design approach to Power Systems: from Power Flows to Electricity Markets

Science.gov (United States)

Bose, Subhonmesh

Power system is at the brink of change. Engineering needs, economic forces and environmental factors are the main drivers of this change. The vision is to build a smart electrical grid and a smarter market mechanism around it to fulfill mandates on clean energy. Looking at engineering and economic issues in isolation is no longer an option today; it needs an integrated design approach. In this thesis, I shall revisit some of the classical questions on the engineering operation of power systems that deals with the nonconvexity of power flow equations. Then I shall explore some issues of the interaction of these power flow equations on the electricity markets to address the fundamental issue of market power in a deregulated market environment. Finally, motivated by the emergence of new storage technologies, I present an interesting result on the investment decision problem of placing storage over a power network. The goal of this study is to demonstrate that modern optimization and game theory can provide unique insights into this complex system. Some of the ideas carry over to applications beyond power systems.
Toward the Target Model 2.0. Policy Recommendations for a Sustainable EU Power Market Design. Executive summary

International Nuclear Information System (INIS)

Roques, Fabien; Perekhodtsev, Dmitri; Verhaeghe, Charles

2015-06-01

One of the 10 key priorities of the new European Commission President Jean-Claude Juncker consists of 'reform(ing) and reorganis(ing) Europe's energy policy into a new European Energy Union'. The Energy Union work programme released on 25 February 2015 suggests that a new electricity market design is needed in order to tackle Europe's chosen policy objectives of de-carbonisation whilst maintaining security of supply. The current regulatory and market framework does not provide a sound basis for the investments needed to maintain security of supply and de-carbonise the power sector at an affordable cost. As policy priorities in favour of de-carbonisation and maintaining security of supply have taken centre stage on the policy agenda in the past decade, the design of liberalised electricity markets has failed to evolve and be reconciled with these new priorities. In addition, the issues of competitiveness and affordability of electricity in Europe remain central in the discussions about the market framework. The objective of this study is to assess the deficiencies and gaps in the current European Target Model and the wider regulatory framework for power generation and to propose a number of policy recommendations for improvement. Recognising the need for 'fresh thinking' on the issue, this study looks outside Europe to learn the lessons from experiences with a range of alternative market designs that exist around the globe. The study provides a comprehensive assessment of the issues with current European electricity markets. The study investigates the lessons from market reforms in North America and in Latin America in the past decade to identify 'out of the box' thinking to fill the gaps in the current European Target model. This report presents some of the research findings and concludes with a set of alternative potential directions for reform of European power markets models in the long term, as well as a number of
Does an Environmental Marketing Strategy Influence Marketing and Financial Performance? A Study of Indonesian Exporting Firms

Directory of Open Access Journals (Sweden)

Kardison Lumban Batu

2017-01-01

Full Text Available Purpose – Broadly speaking, the implementation of green practice leads to higher performance in exporting firms. To test this concept empirically, this study proposes environmental marketing strategy as an antecedent of product differentiation and cost leadership as a means to promote marketing and financial performance. Design/Methodology/Approach – This study was conducted on 388 respondents serving as operational, production, and marketing managers of Indonesian exporting firms and used structural equation modelling (SEM with AMOS 18 as an analysis technique. Findings and implications – The findings revealed that environmental marketing strategy significantly influences product differentiation and cost leadership. More specifically, product differentiation simultaneously influences marketing and financial performance. However, cost leadership influences financial performance but not marketing performance. This study implies the importance of environmental orientation in setting a firm strategy and promoting the performance of international firms. Limitations – The measurement items proposed in this study were adopted from studies conducted in developed countries; they have not been proven appropriate for direct application in developing countries such as Indonesia. Originality – This study is original in that it explores the importance of environmental studies in setting a firm strategy and promoting the performance of international business.
Chipless RFID design procedure and detection techniques

CERN Document Server

Rezaiesarlak, Reza

2015-01-01

This book examines the design of chipless RFID systems. The authors begin with the historical development of wireless identification systems and finally arrive at a representation of the chipless RFID system as a block diagram illustration. Chapter 2 is devoted to the theoretical bases for the design of chipless RFID tags and detection techniques in the reader. A rigorous mathematical formulation is presented based on the singularity expansion method (SEM) and characteristic mode theory (CMT) in order to study the scattered fields from an object in a general form. Th e authors attempt to explain some physical concepts behind the mathematical descriptions of the theories in this chapter. In Chapter 3, two design procedures based on complex natural resonance and CMT are presented for the design of the chipless RFID tag. By studying the effects of structural parameters on radiation and resonant behaviors of the tag, some design conclusions are presented in this chapter. Chapter 4 is dedicated to the time-frequen...
What marketing scholars should know about time series analysis : time series applications in marketing

NARCIS (Netherlands)

Horváth, Csilla; Kornelis, Marcel; Leeflang, Peter S.H.

2002-01-01

In this review, we give a comprehensive summary of time series techniques in marketing, and discuss a variety of time series analysis (TSA) techniques and models. We classify them in the sets (i) univariate TSA, (ii) multivariate TSA, and (iii) multiple TSA. We provide relevant marketing
77 FR 39314 - Self-Regulatory Organizations; The NASDAQ Stock Market LLC; Notice of Designation of a Longer...

Science.gov (United States)

2012-07-02

...-Regulatory Organizations; The NASDAQ Stock Market LLC; Notice of Designation of a Longer Period for Commission Action on Proposed Rule Change To Establish ``Benchmark Orders'' Under NASDAQ Rule 4751(f) June 26, 2012. On May 1, 2012, The NASDAQ Stock Market LLC (``NASDAQ'' or ``Exchange'') filed with the...
Supply assurance in the electricity market. Is the investment dilemma the result of inefficient market design?; Versorgungssicherheit auf Elektrizitaetsmaerkten. Investitionsdilemma durch ineffizientes Marktdesign?

Energy Technology Data Exchange (ETDEWEB)

Buedenbender, Martin [Muenster Univ. (Germany). Inst. fuer Genossenschaftswesen; Janssen, Matthias; Wobben, Magnus [Muenster Univ. (Germany). Lehrstuhl Volkswirtschaftstheorie

2009-03-15

This article addresses the investment dilemma in the area of power generation, which in insufficiently designed, liberalized power markets leads macroeconomically to undesirably low levels of energy supply security. The prime causes for this dilemma in the German power market are rooted first in damages for suppliers which are limited in cases of generation capacity-induced power failures and second in the time delay between the final trading opportunity and the actual power delivery. The latter inhibits the ability to individually balance unexpected changes in rates of power generation and discharge at any time. Furthermore, the following factors contribute to an intensification of the dilemma: insufficient end user participation in the wholesale market, a lack of single end user cut-off options, as well as time lags in the construction of generation capacities combined with various market uncertainties. Potential approaches to a sustainable improvement of supply security include on the one hand an increase in liquidity of intraday trading to align market clearing and power delivery as closely as possible. The promotion of direct marketing for renewable energy along with other strategies will lead to such an improvement. On the other hand, end users' utilization of smart meters should be enhanced. Thus, peak load could be moderated and allows for the inclusion of end users' willingness to pay into the wholesale market. (orig.)
Stock Market Integration Measurement: Investigation of Malaysia and Singapore Stock Markets

OpenAIRE

B. K. Yeoh; Z. Arsad; C. W. Hooy

2010-01-01

This paper tests the level of market integration between Malaysia and Singapore stock markets with the world market. Kalman Filter (KF) methodology is used on the International Capital Asset Pricing Model (ICAPM) and the pricing errors estimated within the framework of ICAPM are used as a measure of market integration or segmentation. The advantage of the KF technique is that it allows for time-varying coefficients in estimating ICAPM and hence able to capture the varying degree of market int...
Optimization Techniques for Design Problems in Selected Areas in WSNs: A Tutorial.

Science.gov (United States)

Ibrahim, Ahmed; Alfa, Attahiru

2017-08-01

This paper is intended to serve as an overview of, and mostly a tutorial to illustrate, the optimization techniques used in several different key design aspects that have been considered in the literature of wireless sensor networks (WSNs). It targets the researchers who are new to the mathematical optimization tool, and wish to apply it to WSN design problems. We hence divide the paper into two main parts. One part is dedicated to introduce optimization theory and an overview on some of its techniques that could be helpful in design problem in WSNs. In the second part, we present a number of design aspects that we came across in the WSN literature in which mathematical optimization methods have been used in the design. For each design aspect, a key paper is selected, and for each we explain the formulation techniques and the solution methods implemented. We also provide in-depth analyses and assessments of the problem formulations, the corresponding solution techniques and experimental procedures in some of these papers. The analyses and assessments, which are provided in the form of comments, are meant to reflect the points that we believe should be taken into account when using optimization as a tool for design purposes.
The microwave market

International Nuclear Information System (INIS)

Bybokas, J.

1989-01-01

As superconductors move from the laboratory to the marketplace, it becomes more important for researchers and manufacturers to understand the markets for this technology. The large market for microwave systems represents a major opportunity for high-T c superconductors. Conductor losses are a primary design limitation in conventional microwave systems. The low losses of superconductors at microwave frequencies will allow component designers and system designers to improve their products in many ways. The most important market segments for microwave systems are outlined in this discussion
The use of storytelling in quantitative research reports: A marketing research firm perspective

Directory of Open Access Journals (Sweden)

Vanessa Maritz

2014-07-01

Research purpose: This article investigates the use of storytelling as a tool for actionable reporting by South African marketing research firms Motivation for the study: Clients of marketing research firms often criticise research reports as being too technical and lacking in strategic value. Storytelling is a reporting technique that can be used to develop actionable research and provide clients with more strategic value. Research design, approach and method: A total of 26 in-depth qualitative interviews were conducted with client service directors and managers of marketing research firms that deliver quantitative research reports to clients. Main findings: Results indicated that all marketing research firms but one use storytelling. Barriers that impede more regular use are inexperienced research executives and the time intensity associated with creating stories. Practical/managerial implications: Storytelling should be used by marketing research firms to provide clients with more actionable research. Contribution/value-add: The study provides marketing research firms in South Africa with recommendations as to how to implement storytelling as a reporting technique, which will add value to clients and enable marketing research firms to remain competitive and develop relationships with clients.
Marketing therapeutic recreation services.

Science.gov (United States)

Thorn, B E

1984-01-01

The use of marketing strategies can enhance the delivery of therapeutic recreation services. This article discusses how agencies can adapt marketing techniques and use them to identify potential markets, improve image, evaluate external pressures, and maximize internal strengths. Four variables that can be controlled and manipulated in a proposed marketing plan are product, price, place and promotion.
Photovoltaics for professionals solar electric systems marketing, design and installation

CERN Document Server

Falk, Antony; Remmers, Karl-Heinz

2007-01-01

For the building industry, the installation of photovoltaic systems has become a new field of activity. Interest in solar energy is growing and future business prospects are excellent. Photovoltaics for Professionals describes the practicalities of marketing, designing and installing photovoltaic systems, both grid-tied and stand-alone. It has been written for electricians, technicians, builders, architects and building engineers who want to get involved in this expanding industry. It answers all the beginner's questions as well as serving as a textbook and work of reference
What Is the Relationship between the Effectiveness of Nonprofit Organizations' Marketing Techniques and Type of Audience Approached?

Science.gov (United States)

Silberg, Carol A.

A study was conducted at Prince George's Community College (PGCC) to determine which marketing techniques used by the college were most effective in student recruitment, and whether the way in which students heard about the college was affected by the reason they came to PGCC and by the area that they selected for their major. As part of the…
Teaching Qualitative Market Research: Multi-Perspectival Evaluation of a Curriculum Innovation

Directory of Open Access Journals (Sweden)

Bettina König

2011-03-01

Full Text Available The principal goal of teaching qualitative market research in a business degree programme at a university of applied sciences is to provide students with methodological skills that prove applicable in practice and are, at the same time, compliant with prevailing standards of academic research. Creating an appropriate curriculum that includes the methods of conducting expert interviews and carrying out focus groups poses challenges to instructors and students, both full-time and part-time. Designed as a "research workshop," the course we designed turned out to be most effective for teaching future graduates of business administration how to use relevant and practical qualitative market research methods. Students had to implement independently both research techniques 1. within their group and 2. in teams. They were thereby enabled to draw on synergies with respect to the recruitment of interview partners, implementation of analysis methods, and the visualization of results. At the same time, they gathered experiences in the triangulation of methods and data. Concurrently, a critical examination of quality criteria in the field of qualitative market research—as opposed to commonly used quantitative approaches—was ensured. Referring to the organization and communication efforts required by instructors and students, the integration of blended learning in this project-oriented course design made the implementation of this programme highly complex. The experiences reported here provide a solid basis for future programs that intend to teach qualitative market research techniques to prospective graduates of business administration in a blended learning framework. URN: http://nbn-resolving.de/urn:nbn:de:0114-fqs110240

CATEGORICAL IMAGE COMPONENTS IN THE FORMING SYSTEM OF A MARKETING TECHNIQUES MANAGER’S IMAGE CULTURE

OpenAIRE

Anna Borisovna Cherednyakova

2015-01-01

Based on the understanding of the image culture formation of managers of marketing techniques, as a representative of the social and communication interaction of public structures, categorical apparatus of image culture with an emphasis on the etymology of the image, as an integral component of image culture was analyzed. Categorical components of the image are presented from the standpoint of image culture, as personal new formation, an integral part of the professional activity of the marke...
Conducting wine marketing research with impact in China: Guidelines for design, execution and dissemination

Directory of Open Access Journals (Sweden)

Justin Cohen

2017-12-01

Full Text Available China is the fastest growing wine market, but conducting research there is fraught with a variety of issues. This article explores some of the issues the authors have dealt with in conducting wine marketing research in China over the last five years. We discuss issues with the design of research to focus on important issues for both academics and the industry. We relate the key problems in gaining proper translation and useful sampling procedures. Finally, we provide some guidelines for communicating results effectively to different members of the wine trade.
What can health care marketing learn from bank marketing?

Science.gov (United States)

Mindak, W A

1988-01-01

A useful technique in assessing opportunities for international marketers is called "lead lag" analysis. It suggests that one can predict developments, such as demand patterns, in one country by looking at an analogous country. Applying such a technique to the domestic scene, what could we predict about the development and application of marketing to the health care sector if we looked at an analogous service such as banking? Many experts believe that health care is following in the footsteps of banking and point to environmental similarities such as changes in government regulation, new forms of nontraditional competition, increased concern about retail sectors, and pressures on scarce resources. Are there lessons that health care marketers can learn from bankers that might help them avoid some false starts or expensive mistakes?
Application of CFD technique for HYFLEX aerodynamic design

OpenAIRE

Yamamoto, Yukimitsu; Watanabe, Shigeya; Ishiguro, Mitsuo; Ogasawara, Ko; 山本行光; 渡辺重哉; 石黒満津夫; 小笠原宏

1994-01-01

An overview of the application of Computational Fluid Dynamics (CFD) technique for the HYFLEX (Hypersonic Flight Experiment) aerodynamic design by using the numerical simulation codes in the supersonic and hypersonic speed ranges is presented. Roles of CFD required to make up for the short term of development and small amount of the wind tunnel test cases, application in the HYFLEX aerodynamic design and their application methods are described. The procedure of CFD code validation by the expe...
Marketing Strategy In Surabaya City Archieves And Library

Directory of Open Access Journals (Sweden)

Fahriyah Fahriyah

2018-01-01

Full Text Available Successfull organizations are able to design and manage their information and the supporting technologies as a strategic weapon as well as an information utility. This requires information to be readily available on an as-needed basis to staff, management, customers, suppliers and other stakeholders. The Bodies of Archives and Libraries Surabaya City use the strategic marketing to disseminate information resources at their disposal. The purpose of this research is to know, how the marketing of library in The Bodies of Archives and Libraries Surabaya City. The research method uses literature study with data collection techniques derived from interviews and literature study. For data analysis, the results were processed and analyzed interviews with marketing theory using some of the literature from of books, journals and the results of previous studies. The Bodies of Library and Archive Surabaya city was found some elements in the 'Marketing Mix' or library marketing strategy that has been applied in the library. Adjustment of marketing strategy or concept 7P 'Marketing Mix' are Product, Price, Promotion, Place, People, Process and Physical Evidence in the library have increased performance results The Bodies of Archives and Libraries Surabaya City since 2003 until now.
Spanish generation market: structure, design and results; El Mercado de Generacion Electrica en Espana: Estructura, Funcionamiento y Resultados

Energy Technology Data Exchange (ETDEWEB)

Agosti, L.; Padilla, A. J.; Requejo, A.

2007-07-01

This paper provides an overview of the structure, design and outcome of the Spanish generation market from 1998, when the market was liberalised, to date. More precisely, this paper reviews the history of the liberalisation process; describes the structure of the generation market and its evolution over time; analyses the existence of market power; and evaluates the outcome of the liberalisation process from the viewpoint of its impact on al locative efficiency, productive efficiency and dynamic efficiency. The paper concludes with a brief summary of recent regulatory reforms. (Author)
Design of a real time market for regulating power. FlexPower WP1 - Report 3

Energy Technology Data Exchange (ETDEWEB)

Bang, C.; Fock, F.; Togeby, M.

2011-12-15

The FlexPower project investigates the possibility of using broadcasted dynamic electricity prices as a simple and low cost means to activating a large number of flexible small-scale power units. The aim is to provide regulating power via an aggregated response from the numerous units on a volunteer basis. The power units could for example be electrical heating and cooling units, electrical vehicles, industrial demand and micro generation. Each power unit can have its own local controller and individual business model and objective function. The optimisation of the local controls may require forecasts of the services requested by the customer (such as heat for a house or charging power for an electrical vehicle) - in terms of quantity, timing and flexibility - and forecasts of the electricity prices. Based on international 'real-time' power market experiences, new dynamic FlexPower market mechanisms to perform regulating power are designed and tested via simulations, under laboratory conditions and in the field. A dedicated simulation tool is developed for this purpose. The FlexPower regulation can never be perfect, but is expected to be able to meet some of the present and future growing demand for regulating power. As a starting point, a 5-minute power price signal, based on the actual regulation power prices, is tested. WP1 addresses the following question: 1) How could a system with a one-way price be designed? How can the FlexPower mechanism be integrated into the present electricity market, including the market for regulating power? This report describes the FlexPower concept, and gives one suggestion as to how this new market could work. How this will affect the different stakeholders is discussed, and risks and opportunities in the new market are presented. (LN)
Structural design systems using knowledge-based techniques

International Nuclear Information System (INIS)

Orsborn, K.

1993-01-01

Engineering information management and the corresponding information systems are of a strategic importance for industrial enterprises. This thesis treats the interdisciplinary field of designing computing systems for structural design and analysis using knowledge-based techniques. Specific conceptual models have been designed for representing the structure and the process of objects and activities in a structural design and analysis domain. In this thesis, it is shown how domain knowledge can be structured along several classification principles in order to reduce complexity and increase flexibility. By increasing the conceptual level of the problem description and representation of the domain knowledge in a declarative form, it is possible to enhance the development, maintenance and use of software for mechanical engineering. This will result in a corresponding increase of the efficiency of the mechanical engineering design process. These ideas together with the rule-based control point out the leverage of declarative knowledge representation within this domain. Used appropriately, a declarative knowledge representation preserves information better, is more problem-oriented and change-tolerant than procedural representations. 74 refs
A theory of planning horizons (1: market design in a post-neoclassical world

Directory of Open Access Journals (Sweden)

Frederic B. Jennings, Jr.

2012-05-01

Full Text Available The neoclassical case supporting competitive frames and market solutions has failed to promote stable world-wide economic development. Other approaches in economics incorporate social culture, increasing returns, market power, ecological limits and complementarity, yielding broader applications for development theory. In this paper a theory of planning horizons is introduced to raise some meaningful questions about the traditional view with respect to its substitution, decreasing returns and independence assumptions. Suppositions of complementarity, increasing returns and interdependence suggest that competition is inefficient by upholding a myopic culture resistant to learning. Growth – though long believed to rise from markets and competitive values – may not derive from these sources. Instead, as civilizations advance, shifting from material wants to higher-order intangible output, they evolve from market tradeoffs (substitution and scarcity into realms of common need (complementarity and abundance. The policy implications of horizonal theory are explored, with respect to regulatory aims and economic concerns. Such an approach emphasizes strict constraints against entry barriers, ecological harm, market power abuse and ethical lapses. Social cohesion – not competition – is sought as a means to extend horizons and thereby increase efficiency, equity and ecological health. The overriding importance of horizon effects for regulatory assessment dominates other orthodox standards in economics and law. Reframing economics along horizonal lines suggests some meaningful insight on the proper design of economic systems.
Leadership Strategies for Meeting New Challenges. Marketing.

Science.gov (United States)

Knox, Alan B., Ed.

1982-01-01

Illustrates concepts and techniques available from marketing and related fields that can enrich decision making about marketing by continuing education administrators. They are concepts concerning marketing by nonprofit organizations, promotional techniques, highlights from a handbook on the use of direct mail, and the use of decision trees. (CT)
Mastering data warehouse design relational and dimensional techniques

CERN Document Server

Imhoff, Claudia; Geiger, Jonathan G

2003-01-01

A cutting-edge response to Ralph Kimball''s challenge to the data warehouse community that answers some tough questions about the effectiveness of the relational approach to data warehousingWritten by one of the best-known exponents of the Bill Inmon approach to data warehousingAddresses head-on the tough issues raised by Kimball and explains how to choose the best modeling technique for solving common data warehouse design problemsWeighs the pros and cons of relational vs. dimensional modeling techniquesFocuses on tough modeling problems, including creating and maintaining keys and modeling c
Electrostatic afocal-zoom lens design using computer optimization technique

Energy Technology Data Exchange (ETDEWEB)

Sise, Omer, E-mail: omersise@gmail.com

2014-12-15

Highlights: • We describe the detailed design of a five-element electrostatic afocal-zoom lens. • The simplex optimization is used to optimize lens voltages. • The method can be applied to multi-element electrostatic lenses. - Abstract: Electron optics is the key to the successful operation of electron collision experiments where well designed electrostatic lenses are needed to drive electron beam before and after the collision. In this work, the imaging properties and aberration analysis of an electrostatic afocal-zoom lens design were investigated using a computer optimization technique. We have found a whole new range of voltage combinations that has gone unnoticed until now. A full range of voltage ratios and spherical and chromatic aberration coefficients were systematically analyzed with a range of magnifications between 0.3 and 3.2. The grid-shadow evaluation was also employed to show the effect of spherical aberration. The technique is found to be useful for searching the optimal configuration in a multi-element lens system.
ActionScript 30 Design Patterns Object Oriented Programming Techniques

CERN Document Server

Sanders, William

2008-01-01

If you're an experienced Flash or Flex developer ready to tackle sophisticated programming techniques with ActionScript 3.0, this hands-on introduction to design patterns takes you step by step through the process. You learn about various types of design patterns and construct small abstract examples before trying your hand at building full-fledged working applications outlined in the book.
Marketing ethics, functions, and content: a health education/marketing survey.

Science.gov (United States)

Cooper, P D; King, K K

1985-01-01

Survey data were used to evaluate the role of marketing in the nonprofit arena of health promotion. Questionnaires utilizing a Likert type scale were sent to 106 marketers and 247 health educators soliciting their opinions about health care marketing. Both groups agreed that marketing was appropriate for both profit and non-profit organizations, but were not in total agreement on specific aspects of the marketing process. Marketers were adamant that marketing is not confined to promotional, advertising and communication functions, while health educators were neutral. Marketers were strong in their disagreement that marketing is selling; health educators were still neutral but in slight disagreement. Marketers did not believe that marketing uses gimmickry heavily, while health educators agreed that it does use gimmickry. A significant finding from the survey is that the major ethical issue for health educators is their view that marketing manipulates society. Both community and school health educators agreed that using marketing techniques is a step forward manipulation of a society, while the group of marketers disagreed.
SRAM Design for Wireless Sensor Networks Energy Efficient and Variability Resilient Techniques

CERN Document Server

Sharma, Vibhu; Dehaene, Wim

2013-01-01

This book features various, ultra low energy, variability resilient SRAM circuit design techniques for wireless sensor network applications. Conventional SRAM design targets area efficiency and high performance at the increased cost of energy consumption, making it unsuitable for computation-intensive sensor node applications. This book, therefore, guides the reader through different techniques at the circuit level for reducing energy consumption and increasing the variability resilience. It includes a detailed review of the most efficient circuit design techniques and trade-offs, introduces new memory architecture techniques, sense amplifier circuits and voltage optimization methods for reducing the impact of variability for the advanced technology nodes. Discusses fundamentals of energy reduction for SRAM circuits and applies them to energy limitation challenges associated with wireless sensor nodes; Explains impact of variability resilience in reducing the energy consumption; Describes various...
Foreign Financial Institution Equities: Returns From Emerging Markets And Developed Markets Differ

OpenAIRE

R. Stephen Elliott; Mark Schaub

2011-01-01

With the vicissitude of the capital markets, investors continually seek new and innovative techniques that will identify securities that outperform the market. In addition to the usual fundamental and technical analysis, the international markets may provide enhanced profit potential. Investors may purchase securities of foreign companies to gain greater diversity and new investment opportunities.
Energy Aware Pricing in a Three-Tiered Cloud Service Market

Directory of Open Access Journals (Sweden)

Debdeep Paul

2016-09-01

Full Text Available We consider a three-tiered cloud service market and propose an energy efficient pricing strategy in this market. Here, the end customers are served by the Software-as-a-Service (SaaS providers, who implement customized services for their customers. To host these services, these SaaS providers, in turn, lease the infrastructure related resources from the Infrastructure-as-a-Service (IaaS or Platform-as-a-Service (PaaS providers. In this paper, we propose and evaluate a mechanism for pricing between SaaS providers and Iaas/PaaS providers and between SaaS providers and the end customers. The pricing scheme is designed in a way such that the integration of renewable energy is promoted, which is a very crucial aspect of energy efficiency. Thereafter, we propose a technique to strategically provide an improved Quality of Service (QoS by deploying more resources than what is computed by the optimization procedure. This technique is based on the square root staffing law in queueing theory. We carry out numerical evaluations with real data traces on electricity price, renewable energy generation, workload, etc., in order to emulate the real dynamics of the cloud service market. We demonstrate that, under practical assumptions, the proposed technique can generate more profit for the service providers operating in the cloud service market.
Small Business Conformity with Quality Website Design Criteria in a Marketing Communication Context

Directory of Open Access Journals (Sweden)

Martine Robinson Beachboard

2017-10-01

Full Text Available Aim/Purpose: Professional companies selling persuasive-communication services via the World Wide Web need to be exemplars of effective informing practices. Their credibility is at risk if their websites do not excel in marketing message and use of medium. Their unique brands need to be expressed through website technology and content, or they cannot compete successfully. Background: Compares marketing communication consultants’ websites with expert criteria. Methodology: Content analysis of 40 advertising agency websites. Contribution: Links an evaluation of advertising agency compliance with expert website criteria to established branding constructs. Findings: Most small advertising agencies could improve their brand reputations through better compliance with experts’ recommended website design and content criteria. Recommendations for Practitioners: A hierarchy of recommendations for practitioners is offered, addressing ease and importance. Impact on Society: Clarity and credibility of message and medium improve our ability to practice effective informing. Future Research: Explore online communications of specialized populations such as digital marketing experts.
Portfolio optimization using Mixture Design of Experiments. Scheduling trades within electricity markets

International Nuclear Information System (INIS)

Oliveira, Francisco Alexandre de; Paiva, Anderson Paulo de; Lima, Jose Wanderley Marangon; Balestrassi, Pedro Paulo; Mendes, Rona Rinston Amaury

2011-01-01

Deregulation of the electricity sector has given rise to several approaches to defining optimal portfolios of energy contracts. Financial tools - requiring substantial adjustments - are usually used to determine risk and return. This article presents a novel approach to adjusting the conditional value at risk (CVaR) metric to the mix of contracts on the energy markets; the approach uses Mixture Design of Experiments (MDE). In this kind of experimental strategy, the design factors are treated as proportions in a mixture system considered quite adequate for treating portfolios in general. Instead of using traditional linear programming, the concept of desirability function is here used to combine the multi-response, nonlinear objective functions for mean with the variance of a specific portfolio obtained through MDE. The maximization of the desirability function is implied in the portfolio optimization, generating an efficient recruitment frontier. This approach offers three main contributions: it includes risk aversion in the optimization routine, it assesses interaction between contracts, and it lessens the computational effort required to solve the constrained nonlinear optimization problem. A case study based on the Brazilian energy market is used to illustrate the proposal. The numerical results verify the proposal's adequacy. (author)
Portfolio optimization using Mixture Design of Experiments. Scheduling trades within electricity markets

Energy Technology Data Exchange (ETDEWEB)

Oliveira, Francisco Alexandre de; Paiva, Anderson Paulo de; Lima, Jose Wanderley Marangon; Balestrassi, Pedro Paulo; Mendes, Rona Rinston Amaury [Federal Univ. of Itajuba, Minas Gerais (Brazil)

2011-01-15

Deregulation of the electricity sector has given rise to several approaches to defining optimal portfolios of energy contracts. Financial tools - requiring substantial adjustments - are usually used to determine risk and return. This article presents a novel approach to adjusting the conditional value at risk (CVaR) metric to the mix of contracts on the energy markets; the approach uses Mixture Design of Experiments (MDE). In this kind of experimental strategy, the design factors are treated as proportions in a mixture system considered quite adequate for treating portfolios in general. Instead of using traditional linear programming, the concept of desirability function is here used to combine the multi-response, nonlinear objective functions for mean with the variance of a specific portfolio obtained through MDE. The maximization of the desirability function is implied in the portfolio optimization, generating an efficient recruitment frontier. This approach offers three main contributions: it includes risk aversion in the optimization routine, it assesses interaction between contracts, and it lessens the computational effort required to solve the constrained nonlinear optimization problem. A case study based on the Brazilian energy market is used to illustrate the proposal. The numerical results verify the proposal's adequacy. (author)

A Psychological Measurement of Student Testing Design Preferences.

Science.gov (United States)

Shukla, P. K.; Bruno, James

An analytical technique from the field of market research called conjoint analysis was applied to a psychological measurement of student testing design preferences. Past concerns with testing design are reviewed, and a newer approach to testing is identified--the modified confidence weighted-admissible probability measurement (MCW-APM) test…
A novel graphical technique for Pinch Analysis applications: Energy Targets and grassroots design

International Nuclear Information System (INIS)

Gadalla, Mamdouh A.

2015-01-01

Graphical abstract: A new HEN graphical design. - Highlights: • A new graphical technique for heat exchanger networks design. • Pinch Analysis principles and design rules are better interpreted. • Graphical guidelines for optimum heat integration. • New temperature-based graphs provide user-interactive features. - Abstract: Pinch Analysis is for decades a leading tool to energy integration for retrofit and design. This paper presents a new graphical technique, based on Pinch Analysis, for the grassroots design of heat exchanger networks. In the new graph, the temperatures of hot streams are plotted versus those of the cold streams. The temperature–temperature based graph is constructed to include temperatures of hot and cold streams as straight lines, horizontal lines for hot streams, and vertical lines for cold streams. The graph is applied to determine the pinch temperatures and Energy Targets. It is then used to synthesise graphically a complete exchanger network, achieving the Energy Targets. Within the new graph, exchangers are represented by inclined straight lines, whose slopes are proportional to the ratio of heat capacities and flows. Pinch Analysis principles for design are easily interpreted using this new graphical technique to design a complete exchanger network. Network designs achieved by the new technique can guarantee maximum heat recovery. The new technique can also be employed to simulate basic designs of heat exchanger networks. The strengths of the new tool are that it is simply applied using computers, requires no commercial software, and can be used for academic purposes/engineering education
Soft tissue augmentation in skin of color: market growth, available fillers, and successful techniques.

Science.gov (United States)

Burgess, Cheryl M

2007-01-01

In recent years, people of color have become an increasingly important market force for the cosmetics industry. Product lines have been expanded to accommodate a broader spectrum of skin colors and marketing strategies have been specialized in order to target specific ethnic populations. In addition, it is predicted that people with pigmented skin will eventually comprise a majority of the domestic and international population during the 21st century. Not surprisingly, people of color are increasingly seeking out products and procedures to fight the effects of aging, including an increase in surgical and nonsurgical cosmetic procedures. Among nonsurgical procedures, soft tissue augmentation has experienced dramatic growth. Today, clinicians are performing more and more of these procedures in people of color. As a result of these shifts in the cosmetics industry, clinicians performing soft tissue augmentation require increased expertise in the treatment of ethnic skin. This article reviews the important differences that exist between the appearance of the aging faces of Caucasians and people of color. In addition, soft tissue augmentation strategies and injection techniques that are specific to skin of color are discussed.
Presence in a Three-Dimensional Test Environment: Benefit or Threat to Market Research?

OpenAIRE

Alma Berneburg

2008-01-01

In market research, the adoption of interactive virtual reality-techniques could be expected to contain many advantages: artificial lab environments could be designed in a more realistic manner and the consideration of “time to the market”-factors could be improved. On the other hand, with an increasing degree of presence and the notional attendance in a simulated test environment, the market research task could fall prey to the tensing virtual reality adventure. In...
Low Power system Design techniques for mobile computers

NARCIS (Netherlands)

Havinga, Paul J.M.; Smit, Gerardus Johannes Maria

1997-01-01

Portable products are being used increasingly. Because these systems are battery powered, reducing power consumption is vital. In this report we give the properties of low power design and techniques to exploit them on the architecture of the system. We focus on: min imizing capacitance, avoiding
Power-Efficient Design Challenges

Science.gov (United States)

Pangrle, Barry

Design teams find themselves facing decreasing power budgets while simultaneously the products that they design continue to require the integration of increasingly complex levels of functionality. The market place (driven by consumer preferences) and new regulations and guidelines on energy efficiency and environmental impact are the key drivers. This in turn has generated new approaches in all IC and electronic system design domains from the architecture to the physical layout of ICs, to design-for-test, as well as for design verification to insure that the design implementation actually meets the intended requirements and specifications. This chapter covers key aspects of these forces from a technological and market perspective that are driving designers to produce more energy-efficient products. Observations by significant industry leaders from AMD, ARM, IBM, Intel, nVidia and TSMC are cited, and the emerging techniques and technologies used to address these issues now and into the future are explored. Topic areas include: System level: Architectural analysis and transaction-level modeling. How architectural decisions can dramatically reduce the design power and the importance of modeling hardware and software together. IC (Chip) level: The impact of creating on-chip power domains for selectively turning power off and/or multi-voltage operation on: (1) chip verification, (2) multi-corner multi-mode analysis during placement and routing of logic cells and (3) changes to design-for-test, all in order to accommodate for power-gating and multi-voltage control logic, retention registers, isolation cells and level shifters needed to implement these power saving techniques. Process level: The disappearing impact of body-bias techniques on leakage control and why new approaches like High-K Metal Gate (HKMG) technology help but don't eliminate power issues. Power-efficient design is impacting the way chip designers work today, and this chapter focuses on where the most
Social Marketing. A Guide. First Draft.

Science.gov (United States)

Rosenau, Fred S.

This introductory guide to nonprofit social marketing provides marketing techniques and guidelines in seven chapters. Topics covered include a general discussion of social marketing, with several definitions; market research, including factors to be considered in planning a marketing strategy, forces for and against educational changes, cluster…
An Electronic Engineering Curriculum Design Based on Concept-Mapping Techniques

Science.gov (United States)

Toral, S. L.; Martinez-Torres, M. R.; Barrero, F.; Gallardo, S.; Duran, M. J.

2007-01-01

Curriculum design is a concern in European Universities as they face the forthcoming European Higher Education Area (EHEA). This process can be eased by the use of scientific tools such as Concept-Mapping Techniques (CMT) that extract and organize the most relevant information from experts' experience using statistics techniques, and helps a…
Marketing: Managing the Marketing Mix. Courseware Evaluation for Vocational and Technical Education.

Science.gov (United States)

Fleming, Lian; And Others

This courseware evaluation rates the Marketing: Managing the Marketing Mix program developed by Control Data Limited. (This program--not contained in this document--is designed to introduce decisions made by marketing managers during the implementation phase of marketing.) Part A describes the program in terms of subject area (marketing, decision…
Security of supply in competitive electricity markets: The Nordic power market

International Nuclear Information System (INIS)

Singh, Balbir

2004-01-01

It is well known that in the absence of a complete set of markets or under conditions of monopoly and imperfect competition, optimal provision of quality can not be taken for granted. Market set in the restructured electricity markets is not complete, physical networks per definition are natural monopolies, market-power issues are yet to be resolved, not all the services supplied through the restructured frameworks are private goods and risk of government intervention is high during the times when market prices signal shortages. Sole reliance on the energy-only markets for optimal provision of security of supply under such conditions is mistaken. On the other hand, centralization of decisions for provision of reserve capacity, such as the gas-reserve capacity proposal in the Norwegian system is not an efficient substitute for missing or imperfect markets. The solution lies in the design of permanent market-mechanisms that enhance the ability of energy-only markets to handle the medium and long-term security of supply. A carefully designed reserve energy certificates mechanism is a viable alternative in this context. (Author)
Basic design of on-line analyzer for sheet paper using X-ray fluorescence (XRF) technique

International Nuclear Information System (INIS)

Rony Djokorayono; Ahmad Suntoro; Ikhsan Shobari; Usep Setia Gunawan

2016-01-01

Basic design of on-line analyzer for sheet paper using X-ray fluorescence technique has been carried out. Compared with sampling technique, this X-ray fluorescence technique has some advantages in term of analysis accuracy and time. The design activities performed including the establishment of design requirements, functional requirements, technical requirements, technical specification, detection sub-system design, data acquisition sub-system design, and operator computer console design. This program will use silicon drift or CdTe X-ray detector to detect X-ray fluorescence emitted by elements in sheet paper due to X-ray interaction of a X-ray source, 55 Fe (Ferro-55).This basic design of on-line analyzer for sheet paper using X-ray fluorescence technique should be followed up with the development of detailed design, prototype construction, and field testing. (author)
Marketing in nursing organizations.

Science.gov (United States)

Chambers, S B

1989-05-01

The purpose of chapter 3 is to provide a conceptual framework for understanding marketing. Although it is often considered to be, marketing is not really a new activity for nursing organizations. What is perhaps new to most nursing organizations is the conduct of marketing activities as a series of interrelated events that are part of a strategic marketing process. The increasingly volatile nursing environment requires a comprehensive approach to marketing. This chapter presents definitions of marketing, the marketing mix, the characteristics of nonprofit marketing, the relationship of strategic planning and strategic marketing, portfolio analysis, and a detailed description of the strategic marketing process. While this chapter focuses on marketing concepts, essential components, and presentation of the strategic marketing process, chapter 4 presents specific methods and techniques for implementing the strategic marketing process.
Conjoint Analysis for Marketing Research in Brazil

Directory of Open Access Journals (Sweden)

Vithala R. Rao

2014-09-01

Full Text Available This article offers a review from 1971 to the present, methods of conjoint analysis approaches that are data collection based on stated preferences or choices by consumers. Thousands of studies have been performed using conjoint analysis, since the introduction of the method in the early 70's This set of methods allows market researchers to study trade-off between the attributes of new products, and is useful for various decisions marketing to product design, pricing and market segmentation. The current set of options conjoint analysis is made by the traditional approach stated preference, the discrete choices techniques (or CBCA choice based conjoint analysis which are based on choices declared by self-explanatory approach which uses direct elicitation of importance attributes and evaluation levels of the attributes and the adaptive approach (ACA or adaptive conjoint analysis that involves data collection in stages and adaptive. This article summarizes these methods and their recent developments and presents an application in the Brazilian Market. Given the versatility of the method, there is huge potential for marketing research in Brazil. Essentially, this methodology is alive and growing.
Developing a common language for using social marketing: an analysis of Public Health literature.

Science.gov (United States)

Quinn, Gwendolyn P; Ellery, Jane; Thomas, Kamilah B; Marshall, Robert

2010-10-01

The term social marketing has been used to describe a multitude of interventions that incorporate the use of traditional marketing techniques to promote a behavior that will improve the health or well-being of a target audience or of society as a whole. However, there is wide variation in the way social marketing is defined and used. This systematic review article examines how social marketing has been defined and applied to social problems within the public health literature from 2001-2006, by adapting a grading-system borrowed from evidence-based medicine and utilizing Kotler and Zaltman's definition of social marketing. Additionally, definitions of social marketing were identified in the reviewed articles. Identifying a common language in the description and design of social marketing interventions will benefit researchers and practitioners interested in social marketing as a behavior change approach.
Online Marketing Strategy for a browser games portal

OpenAIRE

Vinaixa Campos, Joan

2008-01-01

The Browser games industry: Introduction and description of browser games and browser games portals. Description of the main characteristics that define the browser games industry and its competitive environment. Analysis of all the factors that need to be considered in order to make a successful market entry. Online marketing techniques: Introduction and description to the main online marketing techniques that exist to market a product or service in internet: Search Engine Marketing...
Evaluating and comparing imaging techniques: a review and classification of study designs

International Nuclear Information System (INIS)

Freedman, L.S.

1987-01-01

The design of studies to evaluate and compare imaging techniques are reviewed. Thirteen principles for the design of studies of diagnostic accuracy are given. Because of the 'independence principle' these studies are not able directly to evaluate the contribution of a technique to clinical management. For the latter, the 'clinical value' study design is recommended. A classification of study designs is proposed in parallel with the standard classification of clinical trials. Studies of diagnostic accuracy are analogous to Phase II, whereas studies evaluating the contribution to clinical management correspond to the Phase III category. Currently the majority of published studies employ the Phase II design. More emphasis on Phase III studies is required. (author)
Using the Continuum of Design Modelling Techniques to Aid the Development of CAD Modeling Skills in First Year Industrial Design Students

Science.gov (United States)

Storer, I. J.; Campbell, R. I.

2012-01-01

Industrial Designers need to understand and command a number of modelling techniques to communicate their ideas to themselves and others. Verbal explanations, sketches, engineering drawings, computer aided design (CAD) models and physical prototypes are the most commonly used communication techniques. Within design, unlike some disciplines,…
Open source marketing: Camel cigarette brand marketing in the "Web 2.0" world.

Science.gov (United States)

Freeman, B; Chapman, S

2009-06-01

The international trend towards comprehensive bans on tobacco advertising has seen the tobacco industry become increasingly innovative in its approach to marketing. Further fuelling this innovation is the rapid evolution and accessibility of web-based technology. The internet, as a relatively unregulated marketing environment, provides many opportunities for tobacco companies to pursue their promotional ambitions. In this paper, "open source marketing" is considered as a vehicle that has been appropriated by the tobacco industry, through a case study of efforts to design the packaging for the Camel Signature Blends range of cigarettes. Four sources are used to explore this case study including a marketing literature search, a web-based content search via the Google search engine, interviews with advertising trade informants and an analysis of the Camel brand website. RJ Reynolds (RJR) has proven to be particularly innovative in designing cigarette packaging. RJR engaged with thousands of consumers through their Camel brand website to design four new cigarette flavours and packages. While the Camel Signature Blends packaging designs were subsequently modified for the retail market due to problems arising with their cartoon-like imagery, important lessons arise on how the internet blurs the line between marketing and market research. Open source marketing has the potential to exploit advertising ban loopholes and stretch legal definitions in order to generate positive word of mouth about tobacco products. There are also lessons in the open source marketing movement for more effective tobacco control measures including interactive social marketing campaigns and requiring plain packaging of tobacco products.
Interconnections and market integration in the Irish Single Electricity Market

International Nuclear Information System (INIS)

Nepal, Rabindra; Jamasb, Tooraj

2012-01-01

Interconnections can be an effective way to increase competition and improve market integration in concentrated wholesale electricity markets with limited number of participants. This paper examines the potential for interconnections and increasing market integration in the Irish Single Electricity Market (SEM). We use a time-varying Kalman filter technique to assess the degree of market integration between SEM and other large, mature and interconnected wholesale electricity markets in Europe including Great Britain (GB). The results indicate no market integration between SEM and other European markets except for Elspot and GB. We show that the current state of market integration between SEM and GB is just 17% indicating potential to improve market integration via increased interconnector capacity. The results indicate that liquidity of wholesale markets might be a crucial factor in the market integration process while our results remain inconclusive in determining whether increased trade of renewables can improve market integration. - Highlights: ► We assess the degree of market integration between SEM and other EU electricity markets. ► Our results indicate no market integration between SEM and other European markets except for Elspot and GB. ► We show that the current state of market integration between SEM and GB is just 17%.
Trench design and construction techniques for low-level radioactive waste disposal

International Nuclear Information System (INIS)

Tucker, P.G.

1983-02-01

This document provides information on trench design and construction techniques which can be used in the disposal of LLW by shallow land burial. It covers practices currently in use not only in the LLW disposal field, but also methods and materials being used in areas of hazardous and municipal waste disposal which are compatible with the performance objectives of 10 CFR Part 61. The complexity of a disposal site and its potential problems dictate the use of site-specific characteristics when designing a LLW disposal trench. This report presents the LLW disposal trench as consisting of various elements or unit processes. The term unit processes is used as it more fully relays the impact of the designer's choice of methods and materials. When choosing a material to fulfill the function of a certain trench element, the designer is also stipulating a portion of his operational procedure which must be compatible with the disposal operation as a whole. Information is provided on the properties, selection, and installation of various materials such as bentonite, soil-cement, polymeric materials, asphaltic materials, and geotechnical fabrics. This is not intended to outline step-by-step procedures. Basically, three time frames are addressed with respect to construction techniques; preoperational, operational, and postoperational. Within each of these time frames there are certain construction techniques which can be employed by the designer to enhance the overall ease of construction and ultimate success of the disposal facility. Among the techniques presented are precontouring the disposal area, alignment of the trench axis, sloping the trench bottom, incremental excavation, and surface water (runoff) management

The market for process control instrumentation in France. Foreign market survey report

International Nuclear Information System (INIS)

1977-04-01

The market research was undertaken to study the present and potential US share of the market in France for process control instrumentation; to examine growth trends in French end-user industries over the next few years; to identify specific product categories that offer the most promising export potential for US companies; and to provide basic data which will assist US suppliers in determining current and potential sales and marketing opportunities. The trade promotional and marketing techniques were also reviewed
Design of Large Wind Turbines using Fluid-Structure Coupling Technique

DEFF Research Database (Denmark)

Sessarego, Matias

Aerodynamic and structural dynamic performance analysis of modern wind turbines are routinely carried out in the wind energy field using computational tools known as aero-elastic codes. Most aero-elastic codes use the blade element momentum (BEM) technique to model the rotor aerodynamics......-dimensional viscous-inviscid interactive method, MIRAS, with the dynamics model used in the aero-elastic code FLEX5. Following the development of MIRAS-FLEX, a surrogate optimization methodology using MIRAS alone has been developed for the aerodynamic design of wind-turbine rotors. Designing a rotor using...... a computationally expensive MIRAS instead of an inexpensive BEM code represents a challenge, which is resolved by using the proposed surrogate-based approach. The approach is unique because most aerodynamic wind-turbine rotor design codes use the more common and inexpensive BEM technique. As a verification case...
Market engineering - towards an interdisciplinary approach [online

OpenAIRE

Holtmann, Carsten; Neumann, Dirk; Weinhardt, Christoph

2002-01-01

The success of electronic markets does not only hinge upon scalable IT platforms combined with extensive marketing campaigns. Scientists and practitioners tend to agree that electronic markets have to be carefully designed, since even small failures in design decide on the overall success or failure of a marketplace. Unfortunately, traditional market design literature is often limited to the design of the trading rules. To solve p...
Digital prototyping technique applied for redesigning plastic products

Science.gov (United States)

Pop, A.; Andrei, A.

2015-11-01

After products are on the market for some time, they often need to be redesigned to meet new market requirements. New products are generally derived from similar but outdated products. Redesigning a product is an important part of the production and development process. The purpose of this paper is to show that using modern technology, like Digital Prototyping in industry is an effective way to produce new products. This paper tries to demonstrate and highlight the effectiveness of the concept of Digital Prototyping, both to reduce the design time of a new product, but also the costs required for implementing this step. The results of this paper show that using Digital Prototyping techniques in designing a new product from an existing one available on the market mould offers a significantly manufacturing time and cost reduction. The ability to simulate and test a new product with modern CAD-CAM programs in all aspects of production (designing of the 3D model, simulation of the structural resistance, analysis of the injection process and beautification) offers a helpful tool for engineers. The whole process can be realised by one skilled engineer very fast and effective.
Accuracy of Different Implant Impression Techniques: Evaluation of New Tray Design Concept.

Science.gov (United States)

Liu, David Yu; Cader, Fathima Nashmie; Abduo, Jaafar; Palamara, Joseph

2017-12-29

To evaluate implant impression accuracy with a new tray design concept in comparison to nonsplinted and splinted impression techniques for a 2-implant situation. A reference bar titanium framework was fabricated to fit on 2 parallel implants. The framework was used to generate a resin master model with 2 implants that fit precisely against the framework. Three impression techniques were evaluated: (1) nonsplinted, (2) splinted, and (3) nonsplinted with modified tray impressions. All the trays were fabricated from light-cured acrylic resin material with openings that corresponded to the implant impression copings. Ten impressions were taken for each technique using poly(vinyl siloxane) impression material. The impressions were poured with type IV dental stone to generate the test casts. A rosette strain gauge was bonded to the middle of the framework. As the framework retaining screws were tightened on each test cast, the developed strains were recorded until the completion of the tightening to 35 Ncm. The generated strains of the rosette strain gauge were used to calculate the maximum principal strain. A statistically significant difference was observed among the different impression techniques. The modified tray design impression technique was associated with the least framework strains, which indicates greater accuracy compared with the other techniques. There was no significant difference between the splinted and the nonsplinted impression techniques. The new tray design concept appeared to produce more accurate implant impressions than the other techniques. Despite the statistical difference among the impression techniques, the clinical significance of this difference is yet to be determined. © 2017 by the American College of Prosthodontists.
Internet food marketing on popular children's websites and food product websites in Australia.

Science.gov (United States)

Kelly, Bridget; Bochynska, Katarzyna; Kornman, Kelly; Chapman, Kathy

2008-11-01

The aim of the present study was to describe the nature and extent of food marketing on popular children's websites and food product websites in Australia. Food product websites (n 119) and popular children's websites (n 196) were selected based on website traffic data and previous research on frequently marketed food brands. Coding instruments were developed to capture food marketing techniques. All references to food on popular children's websites were also classified as either branded or non-branded and according to food categories. Websites contained a range of marketing features. On food product websites these marketing features included branded education (79.0% of websites), competitions (33.6%), promotional characters (35.3%), downloadable items (35.3%), branded games (28.6%) and designated children's sections (21.8%). Food references on popular children's websites were strongly skewed towards unhealthy foods (60.8% v. 39.2% healthy food references; Pfood references for unhealthy foods. Branded food references displayed similar marketing features to those identified on food product websites. Internet food marketing uses a range of techniques to ensure that children are immersed in brand-related information and activities for extended periods, thereby increasing brand familiarity and exposure. The relatively unregulated marketing environment and increasing use of the Internet by children point to the potential increase in food marketing via this medium. Further research is required to investigate the impact of Internet food marketing on children's food preferences and consumption, and regulatory options to protect children.
Low Power Design with High-Level Power Estimation and Power-Aware Synthesis

CERN Document Server

Ahuja, Sumit; Shukla, Sandeep Kumar

2012-01-01

Low-power ASIC/FPGA based designs are important due to the need for extended battery life, reduced form factor, and lower packaging and cooling costs for electronic devices. These products require fast turnaround time because of the increasing demand for handheld electronic devices such as cell-phones, PDAs and high performance machines for data centers. To achieve short time to market, design flows must facilitate a much shortened time-to-product requirement. High-level modeling, architectural exploration and direct synthesis of design from high level description enable this design process. This book presents novel research techniques, algorithms,methodologies and experimental results for high level power estimation and power aware high-level synthesis. Readers will learn to apply such techniques to enable design flows resulting in shorter time to market and successful low power ASIC/FPGA design. Integrates power estimation and reduction for high level synthesis, with low-power, high-level design; Shows spec...
Reciprocity in Online Markets: Empirical Studies of Auction and Barter Markets

Science.gov (United States)

Ye, Shun

2013-01-01

My dissertation seeks to understand how reciprocity affects transaction outcomes and mechanism design in online markets. The first essay examines negative reciprocity illustrated as feedback-revoking behavior in the eBay auction market, focusing on its impact and implications for reputation system design. I utilize the biggest policy change of…
European gas oil markets

International Nuclear Information System (INIS)

Long, D.

1991-04-01

The developments over the past five years of the bulk markets for gas oil in Europe are examined using advanced econometric techniques to study the related issues of pricing efficiency and hedge efficiency. The study attempts to preserve the fluctuations of the actual data as these provide insights into the process of price discovery. The markets studied include the spot, forward and futures markets and looks for evidence of differentiated markets. (UK)
Open-Rate Controlled Experiment in E-Mail Marketing Campaigns

Directory of Open Access Journals (Sweden)

Antun Biloš

2016-06-01

Full Text Available Purpose – The main purpose of this paper is to test the controlled experiment (A/B split methodology in B2C oriented e-mail marketing campaigns. Design/Methodology/Approach – E-mail marketing techniques have been a substantial part of e-marketing methodology since the early Internet days of the mid-1990s. From the very beginning of Internet utilization for business purposes, e-mail was one of the most widely used communication techniques in B2B and B2C markets alike. Due to high volumes of spamming and progression of online communication clutter, some practitioners began to question the usability of e-mail as a marketing communication channel, while others embarked on working on improving the message itself. Efforts were invested into improving message quality, as well as into better understanding user expectations. One of the most commonly used techniques to test specific e-mail message elements is the controlled experiment. Findings and implications – This paper explores several types of controlled experiments in a specific Croatian B2C market. Tests were run to determine subscriber behavior towards several newsletter components, including sending time, sending day, sender’s name, and subject line. Open and click rates for tested campaigns, and several other metrics were investigated using MailChimp software. An N − 1 two-proportion test using an adjusted Wald confidence interval around the difference in the proportions was used for comparing the open-rate measure in the controlled experiments between subjects. Limitation – Controlled experiments (A/B split tests showed a lot of potential as a way of measuring behavior and preferences of subscribers, although several apparent limitations (the data-set scope, comparability issues indicated a clear need for standardization on a managerial and scientific level. Originality – This paper provides an up-to-date e-mail marketing effectiveness literature review, describes and tests the
Measuring marketing effectiveness.

Science.gov (United States)

Gluckman, J; Michaelis, T

1987-09-01

The most frequent question about the marketing function in hospitals today is, What are we getting for our money? To answer this, marketing directors must convince the board first of the need for marketing, then of marketing's effectiveness. To measure marketing effectiveness, some basic needs are a staff, equipment, cooperation between departments, utilization data, and a research budget. Some steps to be followed include developing a marketing data base--consisting of demographic projections, demand projections, and market share--testing a marketing strategy through experimentation, documenting the expected results and measurement techniques, and calculating the expected return on investments. In dealing with those "impossible-to-measure" cases, such as a physician who is not advertising but finds that a competitor is, a decision tree can help determine whether to advertise and how much to spend by indicating what the return on investment might be.
Paying for Market Quality

DEFF Research Database (Denmark)

Anand, Amber; Tanggaard, Carsten; Weaver, Daniel G.

2009-01-01

Many financial markets, including electronic limit order markets, assign designated liquidity providers (LPs). We study the experience of the Stockholm Stock Exchange, where listed firms contract directly with LPs. Our analysis offers insights regarding situations where designated liquidity...
The Fort McMurray Demonstration Project in Social Marketing: theory, design, and evaluation.

Science.gov (United States)

Guidotti, T L; Ford, L; Wheeler, M

2000-02-01

The Fort McMurray Demonstration Project in Social Marketing is a multifaceted program that applies the techniques of social marketing to health and safety. This paper describes the origins of the project and the principles on which it was based. VENUE: Fort McMurray, in the province of Alberta, Canada, was selected because the community had several community initiatives already underway and the project had the opportunity to demonstrate "value added." The project is distinguished from others by a model that attempts to achieve mutually reinforcing effects from social marketing in the community as a whole and from workplace safety promotion in particular. Specific interventions sponsored by the project include a media campaign on cable television, public activities in local schools, a community safety audit, and media appearance by a mascot that provides visual identity to the project, a dinosaur named "Safetysaurus." The project integrated its activities with other community initiatives. The evaluation component emphasizes outcome measures. A final evaluation based on injury rates and attitudinal surveys is underway. Baseline data from the first round of surveys have been compiled and published. In 1995, Fort McMurray became the first city in North America to be given membership in the World Health Organization's Safe Community Network.
Strategic and Tactical Design of Competing Decentralized Supply Chain Networks with Risk-Averse Participants for Markets with Uncertain Demand

OpenAIRE

Hafezalkotob, Ashkan; Makui, Ahmad; Sadjadi, Seyed Jafar

2011-01-01

An integrated equilibrium model for tactical decisions in network design is developed. We consider a decentralized supply chain network operating in markets under uncertain demands when there is a rival decentralized chain. The primary assumption is that two chains provide partial substitutable products to the markets, and markets' demands are affected by tactical decisions such as price, service level, and advertising expenditure. Each chain consists of one risk-averse manufacturer and a set...
Survey on Chatbot Design Techniques in Speech Conversation Systems

OpenAIRE

Sameera A. Abdul-Kader; Dr. John Woods

2015-01-01

Human-Computer Speech is gaining momentum as a technique of computer interaction. There has been a recent upsurge in speech based search engines and assistants such as Siri, Google Chrome and Cortana. Natural Language Processing (NLP) techniques such as NLTK for Python can be applied to analyse speech, and intelligent responses can be found by designing an engine to provide appropriate human like responses. This type of programme is called a Chatbot, which is the focus of this study. This pap...
Mathematical technique for the design of near-zero-effluent batch processess

CSIR Research Space (South Africa)

Gouws, JF

2008-07-01

Full Text Available for the simultaneous design and scheduling of batch operations operating in a near-zero-effluent manner. The technique determines the number and size of the processing vessels, while ensuring maximum water reuse in product. The technique was applied to an illustrative...
Market Segmentation: An Instructional Module.

Science.gov (United States)

Wright, Peter H.

A concept-based introduction to market segmentation is provided in this instructional module for undergraduate and graduate transportation-related courses. The material can be used in many disciplines including engineering, business, marketing, and technology. The concept of market segmentation is primarily a transportation planning technique by…
Packaging Design and Marketing Strategy of Cookie%饼干包装设计与营销策略

Institute of Scientific and Technical Information of China (English)

潘依华

2015-01-01

"The best selling product is the impression of the goods". Packaging is not only the outside protec-tion of the product, but also is a kind of marketing strategy. The quality of packaging design always impresses the effect of the advertising of the goods, and become one of the important factor in developing market. The packaging design strategy of cookie is a very logical creation progress in selling. So the research of packaging design and mar-keting strategy is meaningful to promoting market competitiveness of the cookie product.%"商品畅销的诀窍在于商品的印象."包装既是对产品的外在保护,更是一种营销策略,包装设计的好坏往往会影响到该产品的广告宣传效应,成为产品开拓市场的重要影响因素之一.饼干产品的包装设计策略是一个非常逻辑化的促销创意过程.因此,研究包装的设计及营销,对于提升饼干产品的市场竞争力具有重要的意义.
Optimal designs of small CHP plants in a market with fluctuating electricity prices

International Nuclear Information System (INIS)

Lund, H.; Andersen, A.N.

2005-01-01

Combined Heat and Power production (CHP) are essential for implementation of the climate change response objectives in many countries. In an introduction period, small CHP plants have typically been offered fixed electricity prices, but in many countries, such pricing conditions are now being replaced by spot market prices. Consequently, new methodologies and tools for the optimisation of small CHP plant designs are needed. The small CHP plants in Denmark are already experienced in optimising their electricity production against the triple tariff, which has existed for almost 10 years. Consequently, the CHP plants have long term experience in organising when to switch on and off the CHP units in order to optimise their profit. Also, the CHP owners have long term experience in designing their plants. For instance, small CHP plants in Denmark have usually invested in excess capacity on the CHP units in combination with heat storage capacity. Thereby, the plants have increased their performance in order to optimise revenues. This paper presents the Danish experience with methodologies and software tools, which have been used to design investment and operation strategies for almost all small CHP plants in Denmark during the decade of the triple tariff. Moreover, the changes in such methodologies and tools in order to optimise performance in a market with fluctuating electricity prices are presented and discussed
Generation capacity adequacy in interdependent electricity markets

International Nuclear Information System (INIS)

Cepeda, Mauricio; Finon, Dominique

2011-01-01

This paper deals with the practical problems related to long-term security of supply in regional electricity markets with transmission constraints. Differences between regulatory policies and market designs in terms of generation adequacy policies may distort the normal functioning of the neighboring markets, as well as the reliability of supply. We test the effect of heterogeneous regulatory design between two interdependent markets: energy-only market, price-capped market without capacity mechanisms and price-capped markets with forward capacity contracts obligation. We rely on a long-term market simulation model in system dynamics that characterizes expansion decision in a competitive regime. The results show that differences in market designs affect both price and reliability of supply in the two markets. We examine both the short and long terms effect, and how free-riding may occur where capacity adequacy policies are adopted in one market but not the other. The main finding is that the lack of harmonization between local markets in policies to ensure capacity adequacy may lead to undesirable side effects. - Research highlights: → We model the long-term dynamic of two interdependent markets. → We examine both the short and long terms effect of heterogeneous regulatory design: energy-only market, price-capped market without capacity mechanisms and price-capped markets with forward capacity contracts obligation. → Differences in market designs affect both price and reliability of supply in the two markets. → Lack of harmonization between local markets in policies to ensure capacity adequacy may lead to undesirable side effects. → Free-riding may occur where capacity adequacy policies are adopted in one market but not the other.

Power systems locational marginal pricing in deregulated markets

Science.gov (United States)

Wang, Hui-Fung Francis

Since the beginning of the 1990s, the electricity business is transforming from a vertical integrating business to a competitive market operations. The generation, transmission, distribution subsystem of an electricity utility are operated independently as Genco (generation subsystem), Transco (transmission subsystem), and Distco (distribution subsystem). This trend promotes more economical inter- and intra regional transactions to be made by the participating companies and the users of electricity to achieve the intended objectives of deregulation. There are various types of electricity markets that are implemented in the North America in the past few years. However, transmission congestion management becomes a key issue in the electricity market design as more bilateral transactions are traded across long distances competing for scarce transmission resources. It directly alters the traditional concept of energy pricing and impacts the bottom line, revenue and cost of electricity, of both suppliers and buyers. In this research, transmission congestion problem in a deregulated market environment is elucidated by implementing by the Locational Marginal Pricing (LMP) method. With a comprehensive understanding of the LMP method, new mathematical tools will aid electric utilities in exploring new business opportunities are developed and presented in this dissertation. The dissertation focuses on the development of concept of (LMP) forecasting and its implication to the market participants in deregulated market. Specifically, we explore methods of developing fast LMP calculation techniques that are differ from existing LMPs. We also explore and document the usefulness of the proposed LMP in determining electricity pricing of a large scale power system. The developed mathematical tools use of well-known optimization techniques such as linear programming that are support by several flow charts. The fast and practical security constrained unit commitment methods are the
Marketing Human Resource Development.

Science.gov (United States)

Frank, Eric, Ed.

1994-01-01

Describes three human resource development activities: training, education, and development. Explains marketing from the practitioners's viewpoint in terms of customer orientation; external and internal marketing; and market analysis, research, strategy, and mix. Shows how to design, develop, and implement strategic marketing plans and identify…
Promoting Hong Kong's Higher Education to Asian Markets: Market Segmentations and Strategies

Science.gov (United States)

Cheung, Alan C. K.; Yuen, Timothy W. W.; Yuen, Celeste Y. M.; Cheng, Yin Cheong

2010-01-01

Purpose: The main purpose of this study is threefold: to analyze the current conditions of higher education services offered in the three target markets; to conduct market segmentation analysis of these markets; and to recommend the most appropriate market entry strategies for Hong Kong's education service providers. Design/methodology/approach:…
Strategic market approach for entering the Indian solar water pump market : plan the marketing strategy for solar off-grid applications

OpenAIRE

Almanasreh, Khalil

2011-01-01

This study examines the strategic market approach for investing in solar water pumps market (SWP) in India, and Punjab state as a business case. The main research question is: What is an appropriate strategic market approach to invest in solar water pump market in India? The study focuses on the marketing strategy and strategic planning to enter the Indian market. The thesis follows the qualitative study design where the data was collected by observing the market and interviewing main sta...
Electric power market regulations in UK

International Nuclear Information System (INIS)

Federico, G.; Napolano, L.

2000-01-01

The wholesale electricity market in UK is being radically reformed, with the abolition of a centralised market (the Pool) and the introduction of a system based around bilateral trading and real-time balancing (NETA), with the aim of increasing competition in the sector. This article analyses the English experience to draw some implications on the relationship between market design, market structure and market power, and to provide some insights for the design of the future Italian market [it
Piezoresistor design and applications

CERN Document Server

Doll, Joseph C

2013-01-01

This book is a comprehensive guide to piezoresistive MEMS sensor design. Piezoresistors transduce mechanical loads into electrical signals via a resistance change, and comprise a substantial portion of the commercial MEMS sensors market. Applications of piezoresistors include strain gauges, accelerometers, pressure sensors, force sensors, chemical sensors and resonators. This book also: · Demonstrates how the latest piezoresistor models and optimization techniques can be integrated for high performance piezoresistor design · Covers in detail piezoresistor sensitivity and noise models, signal conditioning, fabrication processes, low-power design and numerical optimization techniques · Provides an up-to-date discussion of alternative piezoresistive materials and MEMS transduction techniques · Explores in detail the tradeoffs in size, performance and complexity between piezoresistive sensing and popular alternatives (capacitive, piezoelectric an...
Analog/RF Circuit Design Techniques for Nanometerscale IC Technologies

NARCIS (Netherlands)

Nauta, Bram; Annema, Anne J.

CMOS evolution introduces several problems in analog design. Gate-leakage mismatch exceeds conventional matching tolerances requiring active cancellation techniques or alternative architectures. One strategy to deal with the use of lower supply voltages is to operate critical parts at higher supply
Proposal for a market design featuring privatised capacity coverage; Vorschlag fuer ein Marktdesign der privatisierten Leistungsversorgung

Energy Technology Data Exchange (ETDEWEB)

Cremer, Clemens [EnBW Trading GmbH, Karlsruhe (Germany)

2013-01-15

An intensive discussion is currently waging in Germany about the necessity and possible designs of capacity mechanisms. Price-inelastic demand increases the risk of market failure, as does the policy of managing capacity coverage as if it were a public good. By privatising capacity management it becomes possible to solve problems of security of supply by market means. This involves charging the supplier with the ultimate responsibility of providing its customers with just the capacity they need at any given moment in time.
AN EMPIRICAL STUDY OF MARKETING COMMUNICATIONS EFFECTIVENESS IN SLOVENIAN MARKET

Directory of Open Access Journals (Sweden)

Damjana Jerman

2014-01-01

Full Text Available This paper deals with the value or more specifically, the contribution of marketing communications strategy to effectiveness of marketing communications and hypothesizes that marketing communications strategy correlate with the effectiveness of marketing communications. The paper consists of two parts: the theoretical framework for the role of marketing communications strategy for the effectiveness of the marketing communications and the empirical analysis, based on the primary data collected. The concept of the marketing communication effectiveness assumes that there are variables that can have a positive influence on the effectiveness of marketing communications, which incorporates facets of the marketing communication strategy and bidirectional communications. The results suggest that Slovenian organisations which design and implement marketing communication strategy, also have more effective marketing communications. The development of marketing communications strategy was correlated with increased effectiveness of marketing communications in their organisation. Managerial implications are discussed along with directions for further research.
Futures market efficiency diagnostics via temporal two-point correlations. Russian market case study

OpenAIRE

Kopytin, Mikhail; Kazantsev, Evgeniy

2013-01-01

Using a two-point correlation technique, we study emergence of market efficiency in the emergent Russian futures market by focusing on lagged correlations. The correlation strength of leader-follower effects in the lagged inter-market correlations on the hourly time frame is seen to be significant initially (2009-2011) but gradually goes down, as the erstwhile leader instruments -- crude oil, the USD/RUB exchange rate, and the Russian stock market index -- seem to lose the leader status. An i...
Designing an Incentive Contract Menu for Sustaining the Electricity Market

Directory of Open Access Journals (Sweden)

Ying Yu

2015-12-01

Full Text Available This paper designs an incentive contract menu to achieve long-term stability for electricity prices in a day-ahead electricity market. A bi-level Stackelberg game model is proposed to search for the optimal incentive mechanism under a one-leader and multi-followers gaming framework. A multi-agent simulation platform was developed to investigate the effectiveness of the incentive mechanism using an independent system operator (ISO and multiple power generating companies (GenCos. Further, a Q-learning approach was implemented to analyze and assess the response of GenCos to the incentive menu. Numerical examples are provided to demonstrate the effectiveness of the incentive contract.
Toward meso-level product-market network indices for strategic product selection and (re)design guidelines over the product life-cycle

NARCIS (Netherlands)

Vermeulen, B.; Kok, de A.G.

2010-01-01

Many methods to arrive at a product-market choice through selection and (re)design assume stationary demand and a stable range of products to pick and maximize profit trading off operational performance in manufacturing versus (under)servicing certain market segments. The determination and
Firm-Specific Marketing Capital and Job Satisfaction of Marketers: Evidence from Vietnam

Science.gov (United States)

Nguyen, Tho D.; Nguyen, Trang T. M.

2011-01-01

Purpose: Based on the resource-based view of the firm, this study aims to examine antecedents and outcomes of firm-specific marketing capital pool invested by marketers in a transition market, Vietnam. Design/methodology/approach: A sample of 528 marketers in Ho Chi Minh City was surveyed to test the theoretical model. Structural equation…
A slow fashion design model for bluejeans using house of quality approach

Science.gov (United States)

Nergis, B.; Candan, C.; Sarısaltık, S.; Seneloglu, N.; Bozuk, R.; Amzayev, K.

2017-10-01

The purpose of this study was to develop a slow fashion design model using the house of quality model (HOQ) to provide fashion designers a tool to improve the overall sustainability of denim jeans for Y generation consumers in Turkish market. In doing so, a survey was conducted to collect data on the design & performance expectations as well as the perception of slow fashion in design process of denim jeans of the targeted consumer group. The results showed that Y generation in the market gave the most importance to the sustainable production techniques when identifying slow fashion.
Optimized design of shields for diagnostic X rays with NCRP 147 technique

International Nuclear Information System (INIS)

Gama T, G.

2006-01-01

A comparison among the design techniques of shielding for X-ray diagnostic rooms with the NCRP 49 (1976) report technique, AAPM 39 (1993) Y the one of the NCRP 147 (2005) technique. The designs correspond to a room of conventional X-rays, one of fluoroscopy, one of tomography Y one of mammography. In all the cases it demonstrates that the NCRP 49 technique overestimate the shieldings. The causes of the overestimation of the NCRP 49 can be attributed to: a) high values of the work charge that don't consider the spectral fluence of the photons that are present in each room, b) to the differences in the values of the kerma in air without attenuation for the dispersed primary radiation Y of leakage among both reports. (Author)
Bringing "play" to life: the use of experiential marketing in the VERB campaign.

Science.gov (United States)

Heitzler, Carrie D; Asbury, Lori D; Kusner, Stella L

2008-06-01

Given the abundance of advertising and media that children and adolescents are exposed to today, it is increasingly important to incorporate nontraditional channels and venues in strategies designed to reach them. One such channel that the CDC's VERB campaign employed was experiential marketing, which is defined here as a live event or experience that gives the target audience the opportunity to see a product and experience it for themselves. Experiential marketing and the tactics that the VERB campaign used to reach children aged 9-13 years (tweens) with health messages about physical activity are described, including a discussion about how other public health campaigns might use experiential marketing and other commercial marketing techniques to reach the public with public health messages.
Foundations of Constructing a Marketing Data Base; Profitable Applications of the Computer to Marketing Management.

Science.gov (United States)

Podell, Harold J.

An introduction into the foundations of constructing a marketing data base is presented for the systems and marketing executives who are familiar with basic computer technology methods. The techniques and concepts presented are now being implemented by major organizations in the development of Management Information Systems (MIS). A marketing data…
Marketing and Distributive Education. Food Marketing Curriculum Guide

Science.gov (United States)

Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.

This document is one of four curriculum guides designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teachers with maximum flexibility. Introductory information provides directions for using the guide and information on…
A simple technique to increase profits in wood products marketing

Science.gov (United States)

George B. Harpole

1971-01-01

Mathematical models can be used to solve quickly some simple day-to-day marketing problems. This note explains how a sawmill production manager, who has an essentially fixed-capacity mill, can solve several optimization problems by using pencil and paper, a forecast of market prices, and a simple algorithm. One such problem is to maximize profits in an operating period...
The Integration of Corporate Non-Market and Market Strategies

DEFF Research Database (Denmark)

Xie, Peihong; Li, Xin; Xie, Xuemei

2014-01-01

Purpose: This paper aims to systematically examine the key notion of integration of non-market and market strategies in the increasingly popular study of corporate non-market strategies. Design/methodology/approach: This paper is based on a brief literature review of the non-market strategy (NMS...... explore how to seamlessly coordinate non-market and market strategies in order to gain maximal synergies. Originality/value: This paper is the first to examine the key notion of integration in a systematic manner. It is the first to propose a three-question solution to systematic understanding......) research that shows the existing literature does not offer a clear and systematic account of the key notion of integration. It suggests any systematic account of integration should address at least three interrelated questions, i.e. why, what and how to integrate non-market and market strategies? Findings...

Segmentation of the Infant Food Market

OpenAIRE

Hrůzová, Daniela

2015-01-01

The theoretical part covers general market segmentation, namely the marketing importance of differences among consumers, the essence of market segmentation, its main conditions and the process of segmentation, which consists of four consecutive phases - defining the market, determining important criteria, uncovering segments and developing segment profiles. The segmentation criteria, segmentation approaches, methods and techniques for the process of market segmentation are also described in t...
Communicating embedded systems software and design

CERN Document Server

Jard, Claude

2013-01-01

The increased complexity of embedded systems coupled with quick design cycles to accommodate faster time-to-market requires increased system design productivity that involves both model-based design and tool-supported methodologies. Formal methods are mathematically-based techniques and provide a clean framework in which to express requirements and models of the systems, taking into account discrete, stochastic and continuous (timed or hybrid) parameters with increasingly efficient tools. This book deals with these formal methods applied to communicating embedded systems by presenting the
A Good Beginning Makes a Good Market: The Effect of Different Market Opening Structures on Market Quality

Science.gov (United States)

Hinterleitner, Gernot; Leopold-Wildburger, Ulrike

2015-01-01

This paper deals with the market structure at the opening of the trading day and its influence on subsequent trading. We compare a single continuous double auction and two complement markets with different call auction designs as opening mechanisms in a unified experimental framework. The call auctions differ with respect to their levels of transparency. We find that a call auction not only improves market efficiency and liquidity at the beginning of the trading day when compared to the stand-alone continuous double auction, but also causes positive spillover effects on subsequent trading. Concerning the design of the opening call auction, we find no significant differences between the transparent and nontransparent specification with respect to opening prices and liquidity. In the course of subsequent continuous trading, however, market quality is slightly higher after a nontransparent call auction. PMID:26351653
Multimedia watermarking techniques and applications

CERN Document Server

Kirovski, Darko

2006-01-01

Intellectual property owners must continually exploit new ways of reproducing, distributing, and marketing their products. However, the threat of piracy looms as a major problem with digital distribution and storage technologies. Multimedia Watermarking Techniques and Applications covers all current and future trends in the design of modern systems that use watermarking to protect multimedia content. Containing the works of contributing authors who are worldwide experts in the field, this volume is intended for researchers and practitioners, as well as for those who want a broad understanding
An Asynchronous Circuit Design Technique for a Flexible 8-Bit Microprocessor

Science.gov (United States)

Karaki, Nobuo; Nanmoto, Takashi; Inoue, Satoshi

This paper presents an asynchronous design technique, an enabler for the emerging technology of flexible microelectronics that feature low-temperature processed polysilicon (LTPS) thin-film transistors (TFT) and surface-free technology by laser annealing/ablation (SUFTLA®). The first design instance chosen is an 8-bit microprocessor. LTPS TFTs are good for realizing displays having integrated VLSI circuit at lower costs. However, LTPS TFTs have drawbacks, including substantial deviations in characteristics and the self-heating phenomenon. To solve these problems, the authors adopted the asynchronous circuit design technique and developed an asynchronous design language called Verilog+, which is based on a subset of Verilog HDL® and includes minimal primitives used for describing the communications between modules, and the dedicated tools including a translator called xlator and a synthesizer called ctrlsyn. The flexible 8-bit microprocessor stably operates at 500kHz, drawing 180μA from a 5V power source. The microprocessor's electromagnetic emissions are 21dB less than those of the synchronous counterpart.
Electricity markets theories and applications

CERN Document Server

Lin, Jeremy

2017-01-01

Electricity Markets: Theories and Applications offers students and practitioners a clear understanding of the fundamental concepts of the economic theories, particularly microeconomic theories, as well as information on some advanced optimization methods of electricity markets. The authors--noted experts in the field--cover the basic drivers for the transformation of the electricity industry in both the United States and around the world and discuss the fundamentals of power system operation, electricity market design and structures, and electricity market operations. The text also explores advanced topics of power system operations and electricity market design and structure including zonal versus nodal pricing, market performance and market power issues, transmission pricing, and the emerging problems electricity markets face in smart grid and micro-grid environments. The authors also examine system planning under the context of electricity market regime. They explain the new ways to solve problems with t...
Essays on electricity markets

Energy Technology Data Exchange (ETDEWEB)

Rud, Linda

2009-07-01

The report covers several topics of electricity markets: The first essay, 'Selected Topics on Early Electricity Market Design in Norway' studies market design issues in establishing the market-based Norwegian electricity market. Essays 2-4 focus on issues of network congestion: 'Capacity Charges: A Price Adjustment Process for Managing Congestion in Electricity Transmission Networks' presents the capacity charge approach for managing transmission constraints in electricity networks. 'Understanding the Stochastics of Nodal Prices: Price Processes in a Constrained Network' seeks a further understanding of stochastic nodal prices processes. 'Investment Evaluation in a Constrained Electricity Network with Stochastic Nodal Price Processes' studies how the interaction of the competitive market and the capacitated network affects the evaluation of investments under uncertainty, and points out potential pitfalls of evaluation. In the last essay, 'A Newsboy Model Perspective on the Power Market: The Case of a Wind Power Producer' we discuss aspects of optimal bidding for a wind power producer. (Author)
Essays on electricity markets

Energy Technology Data Exchange (ETDEWEB)

Rud, Linda

2009-07-01

The report covers several topics of electricity markets: The first essay, 'Selected Topics on Early Electricity Market Design in Norway' studies market design issues in establishing the market-based Norwegian electricity market. Essays 2-4 focus on issues of network congestion: 'Capacity Charges: A Price Adjustment Process for Managing Congestion in Electricity Transmission Networks' presents the capacity charge approach for managing transmission constraints in electricity networks. 'Understanding the Stochastics of Nodal Prices: Price Processes in a Constrained Network' seeks a further understanding of stochastic nodal prices processes. 'Investment Evaluation in a Constrained Electricity Network with Stochastic Nodal Price Processes' studies how the interaction of the competitive market and the capacitated network affects the evaluation of investments under uncertainty, and points out potential pitfalls of evaluation. In the last essay, 'A Newsboy Model Perspective on the Power Market: The Case of a Wind Power Producer' we discuss aspects of optimal bidding for a wind power producer. (Author)
Optional Defaultable Markets

Directory of Open Access Journals (Sweden)

Mohamed N. Abdelghani

2017-10-01

Full Text Available The paper deals with defaultable markets, one of the main research areas of mathematical finance. It proposes a new approach to the theory of such markets using techniques from the calculus of optional stochastic processes on unusual probability spaces, which was not presented before. The paper is a foundation paper and contains a number of fundamental results on modeling of defaultable markets, pricing and hedging of defaultable claims and results on the probability of default under such conditions. Moreover, several important examples are presented: a new pricing formula for a defaultable bond and a new pricing formula for credit default swap. Furthermore, some results on the absence of arbitrage for markets on unusual probability spaces and markets with default are also provided.
Market Analysis DeN2O. Market potential for reduction of N2O emissions at nitric acid facilities

International Nuclear Information System (INIS)

Smit, A.W.; Gent, M.M.C.; Van den Brink, R.W.

2001-05-01

ECN has developed a technique for the removal of nitrous oxide (N2O) from the tail gases of a nitric acid plant. The aim of this project was to make an assessment of the market opportunities of this technique. To this end a study was made of the relevant international regulations and agreements on the field of climate policy. The formulation of an international greenhouse gas policy and concomitant flexible mechanisms is a prerequisite for the market introduction of any N2O abatement technique. The available techniques and techniques in development for N2O abatement in the nitric acid industry are described and the strengths and weaknesses are given. Furthermore, the costs per ton CO2 equivalents removed are estimated. Direct decomposition of N2O (either in the NH3 combustion reactor or downstream the absorber) are the most cost efficient techniques. Finally, the number and sizes of nitric acid plants in Europe and the developments in the fertiliser market are described. The current difficult fertiliser market makes the nitric acid producers reluctant to invest in N2O abatement technologies
Measuring the influence of the greening design of the building environment on the urban real estate market in Taiwan

Energy Technology Data Exchange (ETDEWEB)

Chang, Kuei-Feng [Department of Real Estate Management, National Pingtung Institute of Commerce (China); Chou, Po-Cheng [Department of Interior Design, Shu-Te University, Kaohsiung County (China)

2010-10-15

To address the worsening problems of global warming and the urban heat island effect, ecological cities and building environment greening are being promoted in population-dense urban areas domestically and abroad. For example, the Japanese Ministry of Land, Infrastructure, Transport, and Tourism announced the CASBEE-HI (Heat Island) assessment system in 2008 as a response to worsening urban warming and urban heat island effects. The Ministry implemented ''Building Space Greening Plans'' in Tokyo, Osaka, and other cities, enforcing by law the effective reduction of urban temperatures and improving urban living environments and alleviating the threat of urban ecological disasters. Therefore, this study integrates Taiwan domestic and foreign building space greening design, derived greening benefits, implementation promotion methods, and greening design policies as measurement constructs to examine the mutual influence between different constructs and to analyze the degree of influence on the urban real estate market. From the result, demonstrating that building space environment greening design does bring about positive benefits. In addition, the greening benefit was shown to have a positive impact on the urban real estate market. At the same time, greening promotion implementation method and urban policy standard both had a positive impact on the urban real estate market, demonstrating that government promotion of building environment greening design through urban design policy means is acceptable to the public. (author)
Designing "Real-World" trials to meet the needs of health policy makers at marketing authorization.

Science.gov (United States)

Calvert, Melanie; Wood, John; Freemantle, Nick

2011-07-01

There is increasing interest in conducting "Real-World" trials that go beyond traditional assessment of efficacy and safety to examine market access and value for money questions before marketing authorization of a new pharmaceutical product or health technology. This commentary uses practical examples to demonstrate how high-quality evidence of the cost-effectiveness of an intervention may be gained earlier in the development process. Issues surrounding the design and analysis of "Real-World" trials to demonstrate relative cost-effectiveness early in the life of new technologies are discussed. The modification of traditional phase III trial designs, de novo trial designs, the combination of trial-based and epidemiological data, and the use of simulation model-based approaches to address reimbursement questions are described. Modest changes to a phase III trial protocol and case report form may be undertaken at the design stage to provide valid estimates of health care use and the benefits accrued; however, phase III designs often preclude "real-life" practice. Relatively small de novo trials may be used to address adherence to therapy or patient preference, although simply designed studies with active comparators enrolling large numbers of patients may provide evidence on long-term safety and rare adverse events. Practical examples demonstrate that it is possible to provide high-quality evidence of the cost-effectiveness of an intervention earlier in the development process. Payers and decision makers should preferentially adopt treatments with such evidence than treatments for which evidence is lacking or of lower quality. Copyright © 2011 Elsevier Inc. All rights reserved.
Comparative analysis of data mining techniques for business data

Science.gov (United States)

Jamil, Jastini Mohd; Shaharanee, Izwan Nizal Mohd

2014-12-01

Data mining is the process of employing one or more computer learning techniques to automatically analyze and extract knowledge from data contained within a database. Companies are using this tool to further understand their customers, to design targeted sales and marketing campaigns, to predict what product customers will buy and the frequency of purchase, and to spot trends in customer preferences that can lead to new product development. In this paper, we conduct a systematic approach to explore several of data mining techniques in business application. The experimental result reveals that all data mining techniques accomplish their goals perfectly, but each of the technique has its own characteristics and specification that demonstrate their accuracy, proficiency and preference.
Marketing Outputs as Art? Bringing an Aesthetic Sensibility to the Marketing Curriculum

Science.gov (United States)

Petkus, Ed, Jr.; Budeva, Desislava; Chung, Christina; Dzhogleva, Hristina

2011-01-01

Can marketing outputs--advertising, packaging, product design, and retail environments--be considered a form of art? This paper explores the potential for incorporating the theories and concepts of aesthetics in the marketing curriculum in order to facilitate students' capacity to interpret marketing outputs and develop effective practical…
Marketing of library services in Europe

Directory of Open Access Journals (Sweden)

Ionel Enache

2007-01-01

Full Text Available This paper, based on a few articles written by specialists from different European countries, contains an objective analysis of the way the marketing techniques and instruments are implemented in libraries. In Europe, we can see that library marketing is present in different forms; in some countries it is more intense and in others it is less strong. We will surprisingly discover manifestations of marketing in unexpected places, in less developed countries, with few financial possibilities but opened to this domain and oriented towards the users, and in more developed but traditional countries, marketing techniques are in an incipient phase. Unfortunately, libraries are a long way ahead from this perspective.
Multi-Level Marketing - a Tool of Relationship Marketing

Directory of Open Access Journals (Sweden)

Constantin C.

2009-12-01

Full Text Available This paper aims to analyse the opportunity of using multi-level marketing (MLM as a tool of relationship marketing. The research is firstly based on an analysis regarding the issues about the legality of MLM techniques in the context of EU and US regulation systems. The outcomes of this research stress the main characteristics of legal network marketing and how a person which wants to become independent distributor could avoid the cooperation with an illegal pyramid scheme. The second research is based on a case study at the level of an insurance broker, which emphasizes the benefits that all parties involved in a transaction (broker, distributor and customer could obtain by using an MLM scheme.
An Agent-Based Computational Model for China’s Stock Market and Stock Index Futures Market

Directory of Open Access Journals (Sweden)

Hai-Chuan Xu

2014-01-01

Full Text Available This study presents an agent-based computational cross market model for Chinese equity market structure, which includes both stocks and CSI 300 index futures. In this model, we design several stocks and one index future to simulate this structure. This model allows heterogeneous investors to make investment decisions with restrictions including wealth, market trading mechanism, and risk management. Investors’ demands and order submissions are endogenously determined. Our model successfully reproduces several key features of the Chinese financial markets including spot-futures basis distribution, bid-ask spread distribution, volatility clustering, and long memory in absolute returns. Our model can be applied in cross market risk control, market mechanism design, and arbitrage strategies analysis.
Engineering Electricity Markets for a Decarbonized Energy System

DEFF Research Database (Denmark)

Jenle, Rasmus Ploug; Pallesen, Trine

Decarbonization of the Danish electricity sector has recently been sought achieved through the introduction of a novel retail electricity market, named EcoGrid, designed to create price responsive consumers. By following the market design process undertaken by engineers at the Technical Universit...... of introducing synthetic markets as means of governance.......Decarbonization of the Danish electricity sector has recently been sought achieved through the introduction of a novel retail electricity market, named EcoGrid, designed to create price responsive consumers. By following the market design process undertaken by engineers at the Technical University...... of Denmark, the analysis addresses the question: how do engineers make markets? The answer to this question as presented here is: engineers design control systems. By tracing the origins of EcoGrid, this paper documents the governing of electricity consumers through a ‘synthetic market’, i.e. a market...
Smart market. From smart grid to the intelligent energy market

International Nuclear Information System (INIS)

Aichele, Christian; Doleski, Oliver D.

2014-01-01

Dare more market. - The design of this postulate provides an important contribution to the success of the German energy transition. The Bundesnetzagentur has shown with its highly regarded benchmark paper on smart grids and markets leads the way towards more market in the energy sector. The therein required differentiation in a network and market sphere contributes to greater transparency on the consumer side and enables a gid releaving shift in energy consumption. The book focuses on actors and roles in the modified market circumstances as well as components and products of a future Smart Markets. Finally, to the reader concrete business models are offered. Authors from science and practice give in this book answers on how the interaction of Smart Grid and Smart Market works. [de
Co-constructing stories : a participatory design technique to elicit in-depth user feedback and suggestions about design concepts

NARCIS (Netherlands)

Ozcelik, D.; Terken, J.M.B.

2012-01-01

In this paper we introduce a participatory design technique for early, formative concept evaluations to elicit in-depth user feedback and suggestions, revealing attitudes and motivations of users. The technique is motivated by the link between memories, experiences and dreams, and is based on the

Design considerations of the World Bank-assisted $55 million photovoltaic market development project in India

International Nuclear Information System (INIS)

Cabraal, A.; Bradley, J.

1993-01-01

The World Bank's first loan for photovoltaic (PV) power systems was approved on December 17, 1992. The $55-million project will offer concessional financing through the Indian Renewable Energy Development Agency (IREDA) for the purchase of PV systems. The objective of the PV Market Development Project is to encourage the establishment of sustainable product supply, delivery, after-sales service, and financing mechanisms to support marketing PV products on a commercial basis. This paper outlines the issues and steps involved in the project design including: (1) technical viability, (2) financial and economic viability, (3) infrastructure issues, and (4) the economic and financial viability of the project as a whole
Integration of computational modeling and experimental techniques to design fuel surrogates

DEFF Research Database (Denmark)

Choudhury, H.A.; Intikhab, S.; Kalakul, Sawitree

2017-01-01

performance. A simplified alternative is to develop surrogate fuels that have fewer compounds and emulate certain important desired physical properties of the target fuels. Six gasoline blends were formulated through a computer aided model based technique “Mixed Integer Non-Linear Programming” (MINLP...... Virtual Process-Product Design Laboratory (VPPD-Lab) are applied onto the defined compositions of the surrogate gasoline. The aim is to primarily verify the defined composition of gasoline by means of VPPD-Lab. ρ, η and RVP are calculated with more accuracy and constraints such as distillation curve...... and flash point on the blend design are also considered. A post-design experiment-based verification step is proposed to further improve and fine-tune the “best” selected gasoline blends following the computation work. Here, advanced experimental techniques are used to measure the RVP, ρ, η, RON...
The design, marketing, and implementation of online continuing education about computers and nursing informatics.

Science.gov (United States)

Sweeney, Nancy M; Saarmann, Lembi; Seidman, Robert; Flagg, Joan

2006-01-01

Asynchronous online tutorials using PowerPoint slides with accompanying audio to teach practicing nurses about computers and nursing informatics were designed for this project, which awarded free continuing education units to completers. Participants had control over the advancement of slides, with the ability to repeat when desired. Graphics were kept to a minimum; thus, the program ran smoothly on computers using dial-up modems. The tutorials were marketed in live meetings and through e-mail messages on nursing listservs. Findings include that the enrollment process must be automated and instantaneous, the program must work from every type of computer and Internet connection, marketing should be live and electronic, and workshops should be offered to familiarize nurses with the online learning system.
Markets for financial transmission rights

International Nuclear Information System (INIS)

Kristiansen, T.

2004-01-01

Results of a survey of markets for financial transmission rights that facilitate competitive, open and non-discriminatory electricity market design are discussed. Specifically, the survey covered Pennsylvania, New Jersey, Maryland (PJM), New York, California, New England, Texas and New Zealand. The main emphasis was on the PJM and the New York markets, since they are the most mature. Interwowen with the results is a thorough discussion of the properties, features and the design of financial transaction rights in the various jurisdictions, the advantages, disadvantages and market performance of financial transmission rights, market performance criteria, and the mechanism for acquiring financial transmission rights. 49 refs., 14 tabs., 6 figs
An Instagram is worth a thousand words. : The utilization of Instagram as a key social media marketing strategy. Case: Valona Design.

OpenAIRE

Tran, My

2016-01-01

This bachelor thesis presents a project, which is commissioned by Valona Design, a Finnish-based design company in arts and crafts. The main outcome of this thesis is to familiarize the reader with the fast-changing social media branding, which is applied to the commissioning company. The final objective of this thesis is to produce a customized content marketing calendar for the commissioning company which is based on the social media branding’s framework. The content marketing calendar...
Market access through bound tariffs

DEFF Research Database (Denmark)

Sala, Davide; Yalcin, Erdal; Schröder, Philipp

2010-01-01

on the risk that exporters face in destination markets. The present paper formalizes the underlying interaction of risk, fixed export costs and firms' market entry decisions based on techniques known from the real options literature; doing so we highlight the important role of bound tariffs at the extensive...... margin of trade. We find that bound tariffs are more effective with higher risk destination markets, that a large binding overhang may still command substantial market access, and that reductions in bound tariffs generate effective market access even when bound rates are above current and longterm...
Market Access through Bound Tariffs

DEFF Research Database (Denmark)

Sala, Davide; Schröder, Philipp J.H.; Yalcin, Erdal

on the risk that exporters face in destination markets. The present paper formalizes the underlying interaction of risk, fixed export costs and firms' market entry decisions based on techniques known from the real options literature; doing so we highlight the important role of bound tariffs at the extensive...... margin of trade. We find that bound tariffs are more effective with higher risk destination markets, that a large binding overhang may still command substantial market access, and that reductions in bound tariffs generate effective market access even when bound rates are above current and long...
Market Design and Strategy Making for Proactive Distribution Grid with DERs

DEFF Research Database (Denmark)

Zhang, Chunyu

has to make decisions on procuring DERs' portfolios in distribution-level market, and strategically submits oers/bids to the transmission-level markets, simultaneously. Crossing the day-ahead and real-time markets, the transactions between PDISCO and markets are characterized in a bidirectional...... Reforming Energy Vision (NY REV) has addressed the regulatory changes to liberate a distribution-level market for cost-eective use of DERs. To this end, the DISCO gets an opportunity to strategically engage in the transmission-level markets by rationally purchasing electricity from the distribution...
Market orientated design studies for SOFC based systems

Energy Technology Data Exchange (ETDEWEB)

Nietsch, T.; Clark, J.

1999-07-01

This report examines the development status of Solid Oxide Fuel Cell (SOFC) technology, assesses its commercial potential for heat and power generation in the UK and identifies key development areas for both the SOFC stack and associated system components. A range of Distributed Generation (DG) and Combined Heat and Power (CHP) applications were considered in arriving at these recommendations. The project commenced with initial surveys of leading SOFC technology companies and centres world-wide. These surveys were conducted in parallel with consultations with key operator organisations in the UK which enabled the requirements of these organisations within the UK Energy Supply Industry to be identified. As a result of the initial survey, over 30 fuel cell based power plants, of size ranging from 1 kW{sub e} to 20 MW{sub e} for both DG and CHP applications, were identified. Outline designs of these applications were then set up and simulated. These candidate systems were then assessed against each other in terms of efficiency, cost of electricity, specific costs, technical risk and market potential for the UK industry. The final ranking obtained was then confirmed with the key operator organisations. On the basis of the ranking process noted above, nine SOFC based power generation/CHP applications were chosen for more detailed investigation in terms of their potential in both UK and overseas markets. Detailed simulations were conducted for each application to allow study of: the influence of efficiency on the economics of the different plants/stacks; the combination of stack and Balance of Plant (BoP) costs; and the cost and availability of key balance of plant devices. These systems were then again assessed in terms of the criteria noted for the outline stage. Finally key development areas for both SOFC stacks and associated Balance of Plant devices were identified. (author)
Commercial Applications of X Ray Spectrometric Techniques

Energy Technology Data Exchange (ETDEWEB)

Wegrzynek, D., E-mail: D.Wedgrznek@iaea.org [International Atomic Energy Agency, The IAEA Laboratories, Seibersdorf, Vienna (Austria)

2013-07-15

In the 21st century, the X-ray fluorescence (XRF) technique is widely used in process control, industrial applications and for routine elemental analysis. The technique has a multielement capability capable of detecting elements with Z {>=} 10, with a few instruments capable of detecting also elements with Z {>=} 5. It is characterized by a non-destructive analysis process and relatively good detection limits, typically one part per million, for a wide range of elements. The first commercial XRF instruments were introduced to the market about 50 years ago. They were the wavelength dispersive X ray fluorescence (WDXRF) spectrometers utilizing Bragg's law and reflection on crystal lattices for sequential elemental analysis of sample composition. The advances made in radiation detector technology, especially the introduction of semiconductor detectors, improvements in signal processing electronics, availability and exponential growth of personal computer market led to invention of energy dispersive X ray fluorescence (EDXRF) technique. The EDXRF is more cost effective as compared to WDXRF. It also allows for designing compact instruments. Such instruments can be easily tailored to the needs of different customers, integrated with industrial installations, and also miniaturized for the purpose of in-situ applications. The versatility of the technique has been confirmed in a spectacular way by using the XRF and X-ray spectrometric techniques, among few others, during the NASA and ESA missions in search for the evidence of life and presence of water on the surface of Mars. The XRF technique has achieved its strong position within the atomic spectroscopy group of analytical techniques not only due to its versatility but also due to relatively low running costs, as compared to the commonly used methods, e.g., atomic absorption spectrometry (AAS) or inductively coupled plasma atomic emission/mass spectrometry (ICP-AES/MS). Presently, the XRF technique together with X ray
Incremental Design of Perishable Goods Markets through Multi-Agent Simulations

Directory of Open Access Journals (Sweden)

Kazuo Miyashita

2017-12-01

Full Text Available In current markets of perishable goods such as fish and vegetables, sellers are typically in a weak bargaining position, since perishable products cannot be stored for long without losing their value. To avoid the risk of spoiling products, sellers have few alternatives other than selling their goods at the prices offered by buyers in the markets. The market mechanism needs to be reformed in order to resolve unfairness between sellers and buyers. Double auction markets, which collect bids from both sides of the trades and match them, allow sellers to participate proactively in the price-making process. However, in perishable goods markets, sellers have an incentive to discount their bid gradually for fear of spoiling unsold goods. Buyers can take advantage of sellers’ discounted bids to increase their profit by strategic bidding. To solve the problem, we incrementally improve an online double auction mechanism for perishable goods markets, which promotes buyers’ truthful bidding by penalizing their failed bids without harming their individual rationality. We evaluate traders’ behavior under several market conditions using multi-agent simulations and show that the developed mechanism achieves fair resource allocation among traders.
Marketing foods to children through product packaging: prolific, unhealthy and misleading.

Science.gov (United States)

Mehta, Kaye; Phillips, Clare; Ward, Paul; Coveney, John; Handsley, Elizabeth; Carter, Patricia

2012-09-01

To investigate marketing techniques used on the packaging of child-oriented products sold through supermarkets. Food and beverage products which met criteria for 'marketed to children' were recorded as child-oriented. The products were analysed for food categories, nutritional value, and type and extent of marketing techniques used. A major supermarket chain in Adelaide, South Australia. Child-oriented food and beverage products. One hundred and fifty-seven discrete products were marketed to children via product packaging; most (75·2 %) represented non-core foods, being high in fat or sugar. Many marketing techniques (more than sixteen unique marketing techniques) were used to promote child-oriented food products. Claims about health and nutrition were found on 55·5 % of non-core foods. A median of 6·43 marketing techniques per product was found. The high volume and power of marketing non-core foods to children via product packaging in supermarkets should be of concern to policy makers wanting to improve children's diet for their health and to tackle childhood obesity. Claims about health or nutrition on non-core foods deserve urgent attention owing to their potential to mislead and confuse child and adult consumers.
Consumers’ Empowerement for a New Marketing Paradigm

Directory of Open Access Journals (Sweden)

Victor Danciu

2013-09-01

Full Text Available The marketing practices of the companies show that not all of them are observing ethical and moral standards and they manipulate the consumers. This paper has as main goal to examine the most usual unethical techniques, the present status of consumers’ power and how more power could work for a new marketing paradigm. There are many unethical marketing techniques which could be found in deceptive product recipes, packaging, promotion, prices and in other areas. Most consumers have no appropriate powers and tools to counteract the manipulation techniques and feel they have fewer rights than the marketers. The current state of empowerment of the consumer show that the European consumers are not in the best position in the market as the Consumer Empowerment Index proves. This matter of facts emphasizes a strong need for a better empowerment of the consumers. The consumer which has more power and wisely use it could improve the balance of power in the market. But the consumers should have a proactive buying behavior in order to get such results. These revolutionary consumers attack the structural roots of the social, economic and political problems which produces a new market ideology as a part of the new tier of transnational institutional ideology. This consumer behavior may have a strong influence toward a new marketing paradigm.
Marketing and health libraries.

Science.gov (United States)

Wakeham, Maurice

2004-12-01

To present an overview of the concepts of marketing and to examine ways in which they can be applied to health libraries. A review was carried out of literature relating to health libraries using LISA, CINAHL, BNI and Google. Marketing is seen as a strategic management activity aimed at developing customer relationships. Concepts such as the 'four Ps' (product, price, place and promotion), marketing plans, the marketing mix, segmentation, promotion and evaluation are identified and discussed in relation to health libraries. In increasingly complex health service and information environments, the marketing and promotion of library services is becoming more important if those services are to justify the resources given to them. Marketing techniques are equally applicable to physical and digital library services.
Overview of Wholesale Electricity Markets

Energy Technology Data Exchange (ETDEWEB)

Milligan, Michael [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Bloom, Aaron P [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Cochran, Jaquelin M [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Townsend, Aaron [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Ela, Erik [Electric Power Research Institute; Botterud, Audun [Argonne National Laboratory; Levin, Todd [Argonne National Laboratory

2018-02-15

This chapter provides a comprehensive review of four key electricity markets: energy markets (day-ahead and real-time markets); ancillary service markets; financial transmission rights markets; capacity markets. It also discusses how the outcomes of each of these markets may be impacted by the introduction of high penetrations of variable generation. Furthermore, the chapter examines considerations needed to ensure that wholesale market designs are inclusive of emerging technologies, such as demand response, distributed generation, and distributed storage.
Strategic Marketing for Presidents.

Science.gov (United States)

Pappas, Richard J., Ed.

Designed to inform the marketing efforts of community college presidents, this document describes the importance of marketing, presents a targeted approach, and outlines the specific roles and skills needed by the president to ensure successful efforts and effective institutions. The first chapter, "Developing a Marketing-Strategic…
Segmenting the Adult Education Market.

Science.gov (United States)

Aurand, Tim

1994-01-01

Describes market segmentation and how the principles of segmentation can be applied to the adult education market. Indicates that applying segmentation techniques to adult education programs results in programs that are educationally and financially satisfying and serve an appropriate population. (JOW)
Market design for generation adequacy: Healing causes rather than symptoms

International Nuclear Information System (INIS)

Roques, Fabien A.

2008-01-01

This paper argues that electricity market reform - particularly the need for complementary mechanisms to remunerate capacity - need to be analysed in the light of the local regulatory and institutional environment. If there is a lack of investment, the priority should be to identify the roots of the problem. The lack of demand-side response, short-term reliability management procedures and non-market ancillary services provision often undermine market reflective scarcity pricing and distort long-term investment incentives. The introduction of a capacity mechanism should come as an optional supplement to wholesale and ancillary markets improvements. Priority reforms should focus on encouraging demand-side responsiveness and reducing scarcity price distortions introduced by balancing and congestion management through better dialog between network engineers and market operators. (author)
Providing Market Information for Ethiopian Farmers: Extending Participatory Design

DEFF Research Database (Denmark)

Zewge, Amanuel; Dittrich, Yvonne; Bekele, Rahel

In a developing country like Ethiopia, marketing of agricultural products is influenced by local, socioeconomic, cultural and IT infrastructure characteristics. ICT-based agriculture information systems have been proposed to support farmers with market information. However, such initiatives have...
Retail Marijuana Purchases in Designer and Commercial Markets in New York City: Sales Units, Weights, and Prices per Gram

Science.gov (United States)

Sifaneck, Stephen J.; Ream, Geoffrey L.; Johnson, Bruce D.; Dunlap, Eloise

2007-01-01

This paper documents the bifurcation of the market for commercial marijuana from the market for designer marijuana in New York City. Commercial marijuana is usually grown outdoors, imported to NYC, and of average quality. By contrast, several strains of designer marijuana are usually grown indoors from specially-bred strains and carefully handled for maximum quality. The mechanisms for selling include street/park sellers, delivery services, private sales, and storefronts. Retail sales units vary from $5 to $50 and more, but the actual weights and price per gram of retail marijuana purchases lacks scientific precision. Ethnographic staff recruited marijuana purchasers who used digital scales to weigh a purposive sample of 99 marijuana purchases. Results indicate clear differences in price per gram between the purchases of commercial (avg. $8.20/gram) and designer (avg. $18.02/gram) marijuana. Designer purchases are more likely to be made by whites, downtown (Lower East Side/Union Square area), via delivery services, and in units of $10 bags, $50 cubes, and eighth and quarter ounces. Commercial marijuana purchases are more likely to be made by blacks, uptown (Harlem), via street dealers, and in units of $5 and $20 bags. Imported commercial types Arizona and Chocolate were only found uptown, while designer brand names describing actual strains like Sour Diesel and White Widow were only found downtown. Findings indicate clear divisions between commercial and designer marijuana markets in New York City. The extent that these differences may be based upon different THC potencies is a matter for future research. PMID:17055670

The Photoshop Smile Design technique (part 1): digital dental photography.

Science.gov (United States)

McLaren, Edward A; Garber, David A; Figueira, Johan

2013-01-01

The proliferation of digital photography and imaging devices is enhancing clinicians' ability to visually document patients' intraoral conditions. By understanding the elements of esthetics and learning how to incorporate technology applications into clinical dentistry, clinicians can predictably plan smile design and communicate anticipated results to patients and ceramists alike. This article discusses camera, lens, and flash selection and setup, and how to execute specific types of images using the Adobe Photoshop Smile Design (PSD) technique.
Marketization Revisited

DEFF Research Database (Denmark)

Hansen, Morten Balle; Lindholst, Andrej Christian

2016-01-01

out; Benchmarking and yardstick competition; and Public-Private collaboration. On the basis of the review of the seven articles, it is found that all elements in all marketization models are firmly embedded but also under dynamic change within public service delivery systems. The review also......Purpose: The purpose of this introduction article to the IJPSM special issue on marketization is to clarify the conceptual foundations of marketization as a phenomenon within the public sector and to gauge current marketization trends on the basis of the seven articles in the special issue. Design....../methodology/approach: Conceptual clarification and cross-cutting review of seven articles analysing marketization in six countries in three policy areas at the level of local government. Findings: Four ideal-type models are deduced: Quasi-markets, involving both provider competition and free choice for users; Classic contracting...
Investment in capital markets

OpenAIRE

Ledenyov, Dimitri O.; Ledenyov, Viktor O.

2017-01-01

Investment in Capital Markets creates a strategic vision on the financial capital investment in the capital markets with the aim to get an increased return premium in the short and long time periods. The book is written with a main goal to explain the pros and cons of the financial capital investment in the capital markets, discussing the sophisticated investment concepts and techniques in the simple understandable readable general format language. We would like to highlight the three interes...
Usage of marketing in politics

Directory of Open Access Journals (Sweden)

Marić Ivana

2014-01-01

Full Text Available Multi-party political system led to competition between political parties which caused the need for marketing in politics that improves political reputation. Politics, based on rich experience of political practice, used existing, developed methods and techniques of commercial marketing. Political marketing openly admits that politics and politicians are simply goods that are being sold on a political market. Political marketing is a whole way of operation by political parties which ask these questions: how do the voters choose; what affects their preference and how that preference can be influenced. Usage of political marketing in Bosnia and Herzegovina is still not on a satisfactory level but the knowledge about the importance of political marketing is increasing.
Survivability Design of Ground Systems for Area Defense Operation in an Urban Scenario

Science.gov (United States)

2014-09-01

vulnerability reduction techniques facilitates identification of important considerations to optimize platform design with a view of the current market ...source market research, equipment online technical specifications, previous studies (Treml 2013), and the intended variations of the identified... Armoured Infantry Fighting Vehicle.” Accessed August 6. http://www.armyrecognition.com/ united_states_american_army_light_armoured_vehicle
Design Techniques and Reservoir Simulation

Directory of Open Access Journals (Sweden)

Ahad Fereidooni

2012-11-01

Full Text Available Enhanced oil recovery using nitrogen injection is a commonly applied method for pressure maintenance in conventional reservoirs. Numerical simulations can be practiced for the prediction of a reservoir performance in the course of injection process; however, a detailed simulation might take up enormous computer processing time. In such cases, a simple statistical model may be a good approach to the preliminary prediction of the process without any application of numerical simulation. In the current work, seven rock/fluid reservoir properties are considered as screening parameters and those parameters having the most considerable effect on the process are determined using the combination of experimental design techniques and reservoir simulations. Therefore, the statistical significance of the main effects and interactions of screening parameters are analyzed utilizing statistical inference approaches. Finally, the influential parameters are employed to create a simple statistical model which allows the preliminary prediction of nitrogen injection in terms of a recovery factor without resorting to numerical simulations.
Advanced power generation systems for the 21st Century: Market survey and recommendations for a design philosophy

Energy Technology Data Exchange (ETDEWEB)

Andriulli, J.B.; Gates, A.E.; Haynes, H.D.; Klett, L.B.; Matthews, S.N.; Nawrocki, E.A.; Otaduy, P.J.; Scudiere, M.B.; Theiss, T.J.; Thomas, J.F.; Tolbert, L.M.; Yauss, M.L.; Voltz, C.A.

1999-11-01

The purpose of this report is to document the results of a study designed to enhance the performance of future military generator sets (gen-sets) in the medium power range. The study includes a market survey of the state of the art in several key component areas and recommendations comprising a design philosophy for future military gen-sets. The market survey revealed that the commercial market is in a state of flux, but it is currently or will soon be capable of providing the technologies recommended here in a cost-effective manner. The recommendations, if implemented, should result in future power generation systems that are much more functional than today's gen-sets. The number of differing units necessary (both family sizes and frequency modes) to cover the medium power range would be decreased significantly, while the weight and volume of each unit would decrease, improving the transportability of the power source. Improved fuel economy and overall performance would result from more effective utilization of the prime mover in the generator. The units would allow for more flexibility and control, improved reliability, and more effective power management in the field.
Utility-Marketer Partnerships. An Effective Strategy for Marketing Green Power?

Energy Technology Data Exchange (ETDEWEB)

Bird, L. A. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Brown, E. S. [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2006-04-01

This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility’s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.
Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power?

Energy Technology Data Exchange (ETDEWEB)

Bird, L. A.; Brown, E. S.

2006-04-01

This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility?s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.
Target marketing strategies for occupational therapy entrepreneurs.

Science.gov (United States)

Kautzmann, L N; Kautzmann, F N; Navarro, F H

1989-01-01

Understanding marketing techniques is one of the skills needed by successful entre renews. Target marketing is an effective method for occupational therapy entrepreneurs to use in determining when and where to enter the marketplace. The two components of target marketing, market segmentation and the development of marketing mix strategies for each identified market segment, are described. The Profife of Attitudes Toward Health Care (PATH) method of psychographic market segmentation of health care consumers is presented. Occupational therapy marketing mix strategies for each PATH consumer group are delineated and compatible groupings of market segments are suggested.
Comparison of two uranium-market forecasting models

International Nuclear Information System (INIS)

Bleistein, S.; Recek, J.

1983-01-01

The techniques and methodologies, similarities and differences, and the results of two uranium market computer models - the Uranium Supply Analysis System and the EUREKA model - are surveyed. These models can be of use to electric utilities in developing procurement strategies or planning new reactor requirements. The models are designed to simulate actual market performance of the domestic uranium industry under varying user-specified assumptions. These models provide output in the form of projections of variables of interest, such as investment in exploration and new production capacity, additions to reserves and resources, and adjustments in inventories. Comparison between the models is demonstrative of how output can vary even with use of the same input data. Utilities may profit by the comparison with respect to the task of selecting models on the basis of obtaining the most-useful solution for a given problem. 18 figures
Marketing the Health Sciences Library.

Science.gov (United States)

Norman, O. Gene

The basic activities of marketing are discussed, including gathering information and determining needs, designing a program around the elements of the marketing mix, and managing the marketing program. Following a general discussion, applications of the marketing concepts to a health sciences library are described. The administrator of the health…
Market power monitoring and mitigation in the US wholesale power markets

Energy Technology Data Exchange (ETDEWEB)

Helman, Udi [Federal Energy Regulatory Commission, 888 First Street, N.E., Washington, DC 20426 (United States)

2006-05-15

Under current statutory requirements, the Federal Energy Regulatory Commission (FERC) must ensure that prices in US wholesale power markets are 'just and reasonable'. This has been interpreted by the agency and the courts as requiring the monitoring and mitigation of undue market power. This paper focuses on generation market power. Prior to electricity sector restructuring, wholesale bilateral power trading took place among vertically integrated monopoly utilities trading at the margin or between small independent producers and the utilities. Under those conditions, the authorization of trading at market prices, called 'market-based rates', required only that the generation supplier pass a simple market share screen for market power. As restructuring unfolded, and market conditions changed, there has been a steady evolution in FERC's market power mitigation rules, encompassing (a) changes in the market power assessment required for granting market-based rates and related methods for merger approval, and (b) development and refinement of new techniques for screening and mitigating offers into the organized day-ahead and real-time markets operated by Independent System Operators (ISOs) and Regional Transmission Organizations (RTOs). This paper reviews these changes to date, as FERC continues to clarify its approved rules and procedures. It also examines recent methods for quantitative market power analysis that could augment current procedures or supplant them, as found appropriate. (author)
A user-oriented and quantifiable approach to irrigation design.

NARCIS (Netherlands)

Baars, E.; Bastiaansen, A.P.M.; Menenti, M.

1995-01-01

A new user-oriented approach is presented to apply marketing research techniques to quantify perceptions, preferences and utility values of farmers. This approach was applied to design an improved water distribution method for an irrigation scheme in Mendoza, Argentina. The approach comprises two
Alberta's electricity forwards market

International Nuclear Information System (INIS)

Andrews, D.

2002-01-01

This paper outlined how the province of Alberta is starting over with a wholesale electricity market. Wholesalers have retreated back to the real-time market. The Watt-Ex standard market design position paper, issued in October 2002, examines wholesale market issues. The author notes that the biggest constraint to competitive electricity market is the reliance on real-time markets to price a good portion of transactions. Doing so, creates extreme price volatility and ineffective price signals because demand and supply have only a limited ability to respond to prices
Direct Marketing Communication at SEAL Communication Company

OpenAIRE

Wachtler, Kamilla Dóra

2010-01-01

The appearance of the Internet and new, rapidly changing emerging online technologies have led to some fundamental changes in marketing -- especially direct marketing. Besides the growing popularity of the Internet, the appearance of databases and one-to-one marketing are challenging traditional marketing methods. This thesis attempts to illustrate how direct marketing techniques can be implemented in an IT company. It starts with an overview of the concepts of direct marketing and its techni...
Reliability analysis techniques for the design engineer

International Nuclear Information System (INIS)

Corran, E.R.; Witt, H.H.

1982-01-01

This paper describes a fault tree analysis package that eliminates most of the housekeeping tasks involved in proceeding from the initial construction of a fault tree to the final stage of presenting a reliability analysis in a safety report. It is suitable for designers with relatively little training in reliability analysis and computer operation. Users can rapidly investigate the reliability implications of various options at the design stage and evolve a system which meets specified reliability objectives. Later independent review is thus unlikely to reveal major shortcomings necessitating modification and project delays. The package operates interactively, allowing the user to concentrate on the creative task of developing the system fault tree, which may be modified and displayed graphically. For preliminary analysis, system data can be derived automatically from a generic data bank. As the analysis proceeds, improved estimates of critical failure rates and test and maintenance schedules can be inserted. The technique is applied to the reliability analysis of the recently upgraded HIFAR Containment Isolation System. (author)
Design of reactive power procurement in deregulated electricity market

African Journals Online (AJOL)

Reactive power management is different in the deregulated electricity market of various countries. In this paper, a novel reactive power procurement model is proposed, which ensure secure and reliable operation of deregulated electricity market. Various issues of reactive power management in the deregulated electricity ...
A New Project-Based Curriculum of Design Thinking with Systems Engineering Techniques

NARCIS (Netherlands)

Haruyama, S.; Kim, S.K.; Beiter, K.A.; Dijkema, G.P.J.; De Weck, O.L.

2012-01-01

We developed a new education curriculum called "ALPS" (Active Learning Project Sequence) at Keio University that emphasizes team project-based learning and design thinking with systems engineering techniques. ALPS is a 6 month course, in which students work as a team and design and propose
Review of Sealed Source Designs and Manufacturing Techniques Affecting Disused Source Management

International Nuclear Information System (INIS)

2012-10-01

This publication presents an investigation on the influence of the design and technical features of sealed radioactive sources (SRSs) on predisposal and disposal activities when the sources become disused. The publication also addresses whether design modifications could contribute to safer and/or more efficient management of disused sources without compromising the benefits provided by the use of the sealed sources. This technical publication aims to collect information on the most typical design features and manufacturing techniques of sealed radioactive sources and examines how they affect the safe management of disused sealed radioactive sources (DSRS). The publication also aims to assist source designers and manufacturers by discussing design features that are important from the waste management point of view. It has been identified that most SRS manufacturers use similar geometries and materials for their designs and apply improved and reliable manufacturing techniques e.g. double- encapsulation. These designs and manufacturing techniques have been proven over time to reduce contamination levels in fabrication and handling, and improve source integrity and longevity. The current source designs and materials ensure as well as possible that SRSs will maintain their integrity in use and when they become disused. No significant improvement options to current designs have been identified. However, some design considerations were identified as important to facilitate source retrieval, to increase the possibility of re-use and to ensure minimal contamination risk and radioactive waste generation at recycling. It was also concluded that legible identifying markings on a source are critical for DSRS management. The publication emphasizes the need for a common understanding of the radioactive source's recommended working life (RWL) for manufacturers and regulators. The conditions of use (COU) are important for the determination of RWL. A formal system for specification

Inbound Marketing - a new concept in digital business

OpenAIRE

Bezovski, Zlatko

2015-01-01

The Inbound Marketing, as an Internet marketing concept or a strategy, found its roots in permission marketing and content marketing. As a holistic approach it also incorporates other acknowledged online marketing techniques like search engine optimization (SEO), social media marketing, e-mail marketing, CRM, web automation etc. The main idea behind Inbound Marketing is to attract visitors to a website by creating and distributing useful content, convert those visitors into leads, earn their ...
Marketing legal services on the Internet

Directory of Open Access Journals (Sweden)

Alicja Mikołajczyk

2014-09-01

Full Text Available This article describes accessible means of marketing legal services under restrictive regulations in the Polish market. As attorneys-at-law and legal advisers face significant legal and ethical limitations in their market communication, they are forced to seek alternative tools of promoting their services and reaching potential clients. Electronic media turned out to be an effective and convenient channel in marketing legal services, often prevailing offline marketing communication. The article presents legal restrictions in the market, with emphasis to fundamental barriers that prevent implementation of traditional marketing tools and techniques broadly available in market communication. The second part presents selected tools of online marketing applicable in promotion of legal services, examplified with their use in practice.
Life Satisfaction Effects of Unemployment in Europe: The Moderating Influence of Labour Market Policy

DEFF Research Database (Denmark)

Wulfgramm, Melike

2014-01-01

Public policy shapes the lives of individuals, and even more so if they depend on state support. In the case of unemployment, the financial situation is largely determined by cash transfers and daily routines depend on the involvement in active labour market policy measures. To what extent, however......, can subjective well-being differences of European unemployed be traced back to the national design and generosity of labour market policy? This article applies multilevel and panel estimation techniques to identify the moderating effect of unemployment benefit generosity and active labour market...... policy on life satisfaction of the unemployed. While unemployment has strong negative life satisfaction effects in all 21 European countries under study, the generosity of passive labour market policy moderates this effect to a surprisingly large extent: the adverse effect of unemployment is almost...
An International Marketing Curriculum - Development and Analysis.

Science.gov (United States)

Abboushi, Suhail; Lackman, Conway; Peace, A. Graham

1999-01-01

Describes the process of market-driven curriculum design in the development of an undergraduate International Marketing (IM) major at Duquesne University (Pennsylvania) School of Business Administration. Reports on a market study revealing profiles and IM curriculum design preferences of exporting companies. Discusses the curriculum development,…
On HTML and XML based web design and implementation techniques

International Nuclear Information System (INIS)

Bezboruah, B.; Kalita, M.

2006-05-01

Web implementation is truly a multidisciplinary field with influences from programming, choosing of scripting languages, graphic design, user interface design, and database design. The challenge of a Web designer/implementer is his ability to create an attractive and informative Web. To work with the universal framework and link diagrams from the design process as well as the Web specifications and domain information, it is essential to create Hypertext Markup Language (HTML) or other software and multimedia to accomplish the Web's objective. In this article we will discuss Web design standards and the techniques involved in Web implementation based on HTML and Extensible Markup Language (XML). We will also discuss the advantages and disadvantages of HTML over its successor XML in designing and implementing a Web. We have developed two Web pages, one utilizing the features of HTML and the other based on the features of XML to carry out the present investigation. (author)
Design and Implementation of Half-Bridge LLC Resonant Converter by FHA Technique

Directory of Open Access Journals (Sweden)

Navid Salehi

2015-07-01

Full Text Available Although in existence for many years, only recently has the LLC resonant converters, in particular in its half-bridge implementation, gained in the popularity it certainly deserve. The advantages such as high efficiency, low level of EMI emissions, and its ability to achieve high power density are such features that suited for power supply demand of many modern applications such as ATX PCs and flat panel TVs. One of the major difficulties in concern with designing such converter is complex model and non-linear equations that cannot be easily used into a design procedure. So in this paper, design is based on the assumption that input-to-output power transfer is essentially due to the fundamental Fourier series components of currents and voltages. This technique known as First Harmonic Approximation (FHA and is a proper method to obtain the voltage gain through solving the equivalent ac circuit of the resonant tank. The design simulated by Pspice and finally the experimental results show design procedure base on FHA technique.
Hybrid intelligent methodology to design translation invariant morphological operators for Brazilian stock market prediction.

Science.gov (United States)

Araújo, Ricardo de A

2010-12-01

This paper presents a hybrid intelligent methodology to design increasing translation invariant morphological operators applied to Brazilian stock market prediction (overcoming the random walk dilemma). The proposed Translation Invariant Morphological Robust Automatic phase-Adjustment (TIMRAA) method consists of a hybrid intelligent model composed of a Modular Morphological Neural Network (MMNN) with a Quantum-Inspired Evolutionary Algorithm (QIEA), which searches for the best time lags to reconstruct the phase space of the time series generator phenomenon and determines the initial (sub-optimal) parameters of the MMNN. Each individual of the QIEA population is further trained by the Back Propagation (BP) algorithm to improve the MMNN parameters supplied by the QIEA. Also, for each prediction model generated, it uses a behavioral statistical test and a phase fix procedure to adjust time phase distortions observed in stock market time series. Furthermore, an experimental analysis is conducted with the proposed method through four Brazilian stock market time series, and the achieved results are discussed and compared to results found with random walk models and the previously introduced Time-delay Added Evolutionary Forecasting (TAEF) and Morphological-Rank-Linear Time-lag Added Evolutionary Forecasting (MRLTAEF) methods. Copyright © 2010 Elsevier Ltd. All rights reserved.
Beyond Needs Assessments: Marketing as Change Agent.

Science.gov (United States)

Piland, William E.

1984-01-01

Views marketing techniques as agents of change providing valuable assistance to community college decision makers. Discusses the importance of a balance among the four P's of marketing (i.e., promotion, price, place, and product); and seven procedural steps in developing a sound marketing strategy. (DMM)
Marketing Knowledge And Disposition Of Librarians In Nigerian ...

African Journals Online (AJOL)

Relevant literature on an overview of marketing, need for marketing, marketing functions which includes market research, plan, objectives and strategies, as well as promotion were reviewed. The survey method of research was used and two different survey techniques were employe d. They are questionnaire and interview.
Statistical techniques for modeling extreme price dynamics in the energy market

International Nuclear Information System (INIS)

Mbugua, L N; Mwita, P N

2013-01-01

Extreme events have large impact throughout the span of engineering, science and economics. This is because extreme events often lead to failure and losses due to the nature unobservable of extra ordinary occurrences. In this context this paper focuses on appropriate statistical methods relating to a combination of quantile regression approach and extreme value theory to model the excesses. This plays a vital role in risk management. Locally, nonparametric quantile regression is used, a method that is flexible and best suited when one knows little about the functional forms of the object being estimated. The conditions are derived in order to estimate the extreme value distribution function. The threshold model of extreme values is used to circumvent the lack of adequate observation problem at the tail of the distribution function. The application of a selection of these techniques is demonstrated on the volatile fuel market. The results indicate that the method used can extract maximum possible reliable information from the data. The key attraction of this method is that it offers a set of ready made approaches to the most difficult problem of risk modeling.
Publicizing Your Program: Website Evaluation, Design, and Marketing Strategies

Science.gov (United States)

Shroeder, Barbara A.

2007-01-01

This research was undertaken to study and improve the marketing efforts of the Department of Educational Technology (EDTECH) at Boise State University, recognizing the need to generate revenues based upon the new self-support structure instituted at the university and EDTECH Department. In investigating the marketing opportunities for the…
Case-Based Instructional Practices: A Multiple-Case Study from Torts, Marketing, and Online Instructional Design Classes

Science.gov (United States)

Jung, Ji yoon

2017-01-01

The purpose of this study is to provide a comprehensive account on case-based instructional practices. Semester-long participant observation records in torts, marketing, and online instructional design classes, instructor interviews, course syllabi and teaching materials were used to describe the within-class complexity of the practices in terms…
Alveolar Ridge Split Technique Using Piezosurgery with Specially Designed Tips

Directory of Open Access Journals (Sweden)

Alessandro Moro

2017-01-01

Full Text Available The treatment of patients with atrophic ridge who need prosthetic rehabilitation is a common problem in oral and maxillofacial surgery. Among the various techniques introduced for the expansion of alveolar ridges with a horizontal bone deficit is the alveolar ridge split technique. The aim of this article is to give a description of some new tips that have been specifically designed for the treatment of atrophic ridges with transversal bone deficit. A two-step piezosurgical split technique is also described, based on specific osteotomies of the vestibular cortex and the use of a mandibular ramus graft as interpositional graft. A total of 15 patients were treated with the proposed new tips by our department. All the expanded areas were successful in providing an adequate width and height to insert implants according to the prosthetic plan and the proposed tips allowed obtaining the most from the alveolar ridge split technique and piezosurgery. These tips have made alveolar ridge split technique simple, safe, and effective for the treatment of horizontal and vertical bone defects. Furthermore the proposed piezosurgical split technique allows obtaining horizontal and vertical bone augmentation.
Alveolar Ridge Split Technique Using Piezosurgery with Specially Designed Tips.

Science.gov (United States)

Moro, Alessandro; Gasparini, Giulio; Foresta, Enrico; Saponaro, Gianmarco; Falchi, Marco; Cardarelli, Lorenzo; De Angelis, Paolo; Forcione, Mario; Garagiola, Umberto; D'Amato, Giuseppe; Pelo, Sandro

2017-01-01

The treatment of patients with atrophic ridge who need prosthetic rehabilitation is a common problem in oral and maxillofacial surgery. Among the various techniques introduced for the expansion of alveolar ridges with a horizontal bone deficit is the alveolar ridge split technique. The aim of this article is to give a description of some new tips that have been specifically designed for the treatment of atrophic ridges with transversal bone deficit. A two-step piezosurgical split technique is also described, based on specific osteotomies of the vestibular cortex and the use of a mandibular ramus graft as interpositional graft. A total of 15 patients were treated with the proposed new tips by our department. All the expanded areas were successful in providing an adequate width and height to insert implants according to the prosthetic plan and the proposed tips allowed obtaining the most from the alveolar ridge split technique and piezosurgery. These tips have made alveolar ridge split technique simple, safe, and effective for the treatment of horizontal and vertical bone defects. Furthermore the proposed piezosurgical split technique allows obtaining horizontal and vertical bone augmentation.
Branding the business marketing offer : exploring brand attributes in business markets

NARCIS (Netherlands)

Beverland, M.; Lindgreen, A.; Napoli, J.

2007-01-01

Abstract: Purpose – The paper seeks to provide a framework identifying key attributes that business marketers can use to build a strong brand identity. Design/methodology/approach – The article is theoretical with case examples. Findings – Drawing upon the business marketing offer, five potential
Managing total corporate electricity/energy market risks

International Nuclear Information System (INIS)

Henney, A.; Keers, G.

1998-01-01

The banking industry has developed a tool kit of very useful value at risk techniques for hedging risk, but these techniques must be adapted to the special complexities of the electricity market. This paper starts with a short history of the use of value-at-risk (VAR) techniques in banking risk management and then examines the specific and, in many instances, complex risk management challenges faced by electric companies from the behavior of prices in electricity markets and from the character of generation and electric retailing risks. The third section describes the main methods for making VAR calculations along with an analysis of their suitability for analyzing the risks of electricity portfolios and the case for using profit at risk and downside risk as measures of risk. The final section draws the threads together and explains how to look at managing total corporate electricity market risk, which is a big step toward managing total corporate energy market risk
Future Electricity Markets

DEFF Research Database (Denmark)

Pinson, Pierre

2015-01-01

The changing face of energy production in Europe necessitates a rethink in the way that electricity markets are structured. The ‘5s’ (Future Electricity Markets) project is a multi-disciplinary project that is looking to challenge the current approach to the design and operation of electricity...
Methodology for Designing and Developing a New Ultra-Wideband Antenna Based on Bio-Inspired Optimization Techniques

Science.gov (United States)

2017-11-01

on Bio -Inspired Optimization Techniques by Canh Ly, Nghia Tran, and Ozlem Kilic Approved for public release; distribution is...Research Laboratory Methodology for Designing and Developing a New Ultra-Wideband Antenna Based on Bio -Inspired Optimization Techniques by...SUBTITLE Methodology for Designing and Developing a New Ultra-Wideband Antenna Based on Bio -Inspired Optimization Techniques 5a. CONTRACT NUMBER
Passive solar design strategies: Remodeling guidelines for conserving energy at home

Science.gov (United States)

The idea of passive solar is simple, but applying it effectively does require information and attention to the details of design and construction. Some passive solar techniques are modest and low-cost, and require only small changes in remodeler's typical practice. At the other end of the spectrum, some passive solar systems can almost eliminate a house's need for purchased heating (and in some cases, cooling) energy - but probably at a relatively high first cost. In between are a broad range of energy-conserving passive solar techniques. Whether or not they are cost-effective, practical, and attractive enough to offer a market advantage to any individual remodeler depends on very specific factors such as local costs, climate, and market characteristics. Passive Solar Design Strategies: Remodeling Guidelines For Conserving Energy At Home is written to help give remodelers the information they need to make these decisions. Passive Solar Design Strategies is a package in three basic parts: the guidelines contain information about passive solar techniques and how they work, and provides specific examples of systems which will save various percentages of energy; the worksheets offer a simple, fill-in-the-blank method to pre-evaluate the performance of a specific design; and the worked example demonstrates how to complete the worksheets for a typical residence.
Use of advanced modeling techniques to optimize thermal packaging designs.

Science.gov (United States)

Formato, Richard M; Potami, Raffaele; Ahmed, Iftekhar

2010-01-01

Through a detailed case study the authors demonstrate, for the first time, the capability of using advanced modeling techniques to correctly simulate the transient temperature response of a convective flow-based thermal shipper design. The objective of this case study was to demonstrate that simulation could be utilized to design a 2-inch-wall polyurethane (PUR) shipper to hold its product box temperature between 2 and 8 °C over the prescribed 96-h summer profile (product box is the portion of the shipper that is occupied by the payload). Results obtained from numerical simulation are in excellent agreement with empirical chamber data (within ±1 °C at all times), and geometrical locations of simulation maximum and minimum temperature match well with the corresponding chamber temperature measurements. Furthermore, a control simulation test case was run (results taken from identical product box locations) to compare the coupled conduction-convection model with a conduction-only model, which to date has been the state-of-the-art method. For the conduction-only simulation, all fluid elements were replaced with "solid" elements of identical size and assigned thermal properties of air. While results from the coupled thermal/fluid model closely correlated with the empirical data (±1 °C), the conduction-only model was unable to correctly capture the payload temperature trends, showing a sizeable error compared to empirical values (ΔT > 6 °C). A modeling technique capable of correctly capturing the thermal behavior of passively refrigerated shippers can be used to quickly evaluate and optimize new packaging designs. Such a capability provides a means to reduce the cost and required design time of shippers while simultaneously improving their performance. Another advantage comes from using thermal modeling (assuming a validated model is available) to predict the temperature distribution in a shipper that is exposed to ambient temperatures which were not bracketed

A focus on the consumer: social marketing for change.

Science.gov (United States)

Lucaire, L E

1985-01-01

Social marketing is the application of commercial marketing principles to advance a social cause, issue, behavior, product, or service. Social marketing has added a framework to social efforts that heretofore lacked organization and has inspired projects that otherwise might never have been initiated. In the US, social marketing techniques have been particularly successful in the health field. Although advertising and other communications are central to social marketing, the discipline also depends upon other elements of what is termed the marketing mix: product, price, place, and promotion. Social marketing is a cyclical process involving 6 steps: analysis; planning; development, testing, and refining elements of the plan; implementation; assessment of in-market effectiveness; and feedback. In developing countries, health has similarly been the greatest beneficiary to date of applied social marketing techniques. Family planning programs and oral rehydration therapy (ORT) projects have used social marketing techniques effectively in numerous developing countries. Social marketing has been even more widely applied in the sale of contraceptives in developing countries. Contraceptive social marketing (CSM) programs are well established in Bangladesh, Sri Lanka, India, Thailand, Nepal, Colombia, El Salvador, Jamaica, Mexico, and Egypt. More recently programs have been established in Honduras, Guatemala, Barbados, St. Vincent, and St. Lucia. SOMARC (Social Marketing for Change) is a project funded by the US Agency for International Development (AID) and is working with existing CSM programs and helping to launch new CSM programs. CSM programs are successfully functioning as legitimate marketing organizations in developing countries and are using local private sector resources in the process. Program results are encouraging. Social marketing requires both experience and sensitivity to local conditions. Many developing countries now have their own marketing resources
Marketing to the Bottom of the Pyramid and subsistence markets – A research agenda

Directory of Open Access Journals (Sweden)

Avinash G. Mulky

2011-01-01

Full Text Available The concepts of Bottom of the Pyramid (BOP and subsistence markets have attracted substantial academic and managerial attention in recent years. The BOP thesis states that there are opportunities for multinational companies to achieve significant revenues and profitability by designing and implementing marketing programs aimed at people who occupy the lowest tier in the world’s economic pyramid. The number of people in this segment has been estimated to be between 2.7 billion and 4 billion. This paper reviews the academic literature on BOP and subsistence markets and identifies important issues related to marketing to these consumers. The review is based on journal articles that have appeared in peer-reviewed journals and on case studies published by reputed academic institutions. The literature review first identifies a number of business issues like size of BOP market, motivations for undertaking BOP initiatives, ethics and linkages. Then specific marketing issues related to the BOP segment such as consumer analysis, company analysis, collaborators, competition and context, segmentation and positioning and issues relating to marketing program design and implementation are analyzed. Based on this analysis, the paper develops a research agenda for future research on BOP and subsistence markets.
Restructuring in the Electricity Markets and Structural Transformation in Turkish Electricity Market

Directory of Open Access Journals (Sweden)

Hakan ÇETİNTAŞ

2015-07-01

Full Text Available Electricity markets are changed over from monopolistic to competitive structure. In many countries liberalization process in electricity markets began after 1980. In this study models for restructuring the electricity markets are explained with the natural monopoly and its regulation which is discussed in economic theory over many years. Then structural transformation in Turkish Electricity Market is explained within the legal arrangament framework and in liberalization process of electricity markets current state of Turkey is evaluated. In Turkey, the reform process in electricity market began with the liberalization of production and ıt is contiuned to change the design of the wholesale market. There has been significant progress for energy exchange by the establishment of EPİAŞ with the Electricity Market Law Numbered 6446 in 2013.
Production Efficiency and Market Orientation in Food Crops in North West Ethiopia: Application of Matching Technique for Impact Assessment.

Directory of Open Access Journals (Sweden)

Habtamu Yesigat Ayenew

Full Text Available Agricultural technologies developed by national and international research institutions were not benefiting the rural population of Ethiopia to the extent desired. As a response, integrated agricultural extension approaches are proposed as a key strategy to transform the smallholder farming sector. Improving Productivity and Market Success (IPMS of Ethiopian Farmers project is one of the development projects initiated by integrating productivity enhancement technological schemes with market development model. This paper explores the impact of the project intervention in the smallholder farmers' wellbeing.To test the research hypothesis of whether the project brought a significant change in the input use, marketed surplus, efficiency and income of farm households, we use a cross-section data from 200 smallholder farmers in Northwest Ethiopia, collected through multi-stage sampling procedure. To control for self-selection from observable characteristics of the farm households, we employ Propensity Score Matching (PSM. We finally use Data Envelopment Analysis (DEA techniques to estimate technical efficiency of farm households.The outcome of the research is in line with the premises that the participation of the household in the IPMS project improves purchased input use, marketed surplus, efficiency of farms and the overall gain from farming. The participant households on average employ more purchased agricultural inputs and gain higher gross margin from the production activities as compared to the non-participant households. The non-participant households on average supply less output (measured both in monetary terms and proportion of total produce to the market as compared to their participant counterparts. Except for the technical efficiency of production in potato, project participant households are better-off in production efficiency compared with the non-participant counterparts.We verified the idea that Improving Productivity and Market
Empirical techniques in finance

CERN Document Server

Bhar, Ramaprasad

2005-01-01

This book offers the opportunity to study and experience advanced empi- cal techniques in finance and in general financial economics. It is not only suitable for students with an interest in the field, it is also highly rec- mended for academic researchers as well as the researchers in the industry. The book focuses on the contemporary empirical techniques used in the analysis of financial markets and how these are implemented using actual market data. With an emphasis on Implementation, this book helps foc- ing on strategies for rigorously combing finance theory and modeling technology to extend extant considerations in the literature. The main aim of this book is to equip the readers with an array of tools and techniques that will allow them to explore financial market problems with a fresh perspective. In this sense it is not another volume in eco- metrics. Of course, the traditional econometric methods are still valid and important; the contents of this book will bring in other related modeling topics tha...
Using a Voltage Domain Programmable Technique for Low-Power Management Cell-Based Design

Directory of Open Access Journals (Sweden)

Ching-Hwa Cheng

2011-09-01

Full Text Available The Multi-voltage technique is an effective way to reduce power consumption. In the proposed cell-based voltage domain programmable (VDP technique, the high and low voltages applied to logic gates are programmable. The flexible voltage domain reassignment allows the chip performance and power consumption to be dynamically adjusted. In the proposed technique, the power switches possess the feature of flexible programming after chip manufacturing. This VDP method does not use an external voltage regulator to regulate the supply voltage level from outside of the chip but can be easily integrated within the design. This novel technique is proven by use of a video decoder test chip, which shows 55% and 61% power reductions compared to conventional single-Vdd and low-voltage designs, respectively. This power-aware performance adjusting mechanism shows great power reduction with a good power-performance management mechanism.
Effect of Market Price Uncertainties on the Design of Optimal Biorefinery Systems—A Systematic Approach

DEFF Research Database (Denmark)

Cheali, Peam; Quaglia, Alberto; Gernaey, Krist V.

2014-01-01

the design space, generic but simple models describing the processing tasks, and the formulation and solution of an MINLP problem under deterministic and stochastic conditions to identify the optimal processing route for multiple raw materials and products. Furthermore, we evaluate the impact of market price...... uncertainties on the optimal solutions and calculate the associated risk to enable informed and risk-aware decisions....
Commercial Applications of X Ray Spectrometric Techniques

International Nuclear Information System (INIS)

Wegrzynek, D.

2013-01-01

In the 21st century, the X-ray fluorescence (XRF) technique is widely used in process control, industrial applications and for routine elemental analysis. The technique has a multielement capability capable of detecting elements with Z ≥ 10, with a few instruments capable of detecting also elements with Z ≥ 5. It is characterized by a non-destructive analysis process and relatively good detection limits, typically one part per million, for a wide range of elements. The first commercial XRF instruments were introduced to the market about 50 years ago. They were the wavelength dispersive X ray fluorescence (WDXRF) spectrometers utilizing Bragg’s law and reflection on crystal lattices for sequential elemental analysis of sample composition. The advances made in radiation detector technology, especially the introduction of semiconductor detectors, improvements in signal processing electronics, availability and exponential growth of personal computer market led to invention of energy dispersive X ray fluorescence (EDXRF) technique. The EDXRF is more cost effective as compared to WDXRF. It also allows for designing compact instruments. Such instruments can be easily tailored to the needs of different customers, integrated with industrial installations, and also miniaturized for the purpose of in-situ applications. The versatility of the technique has been confirmed in a spectacular way by using the XRF and X-ray spectrometric techniques, among few others, during the NASA and ESA missions in search for the evidence of life and presence of water on the surface of Mars. The XRF technique has achieved its strong position within the atomic spectroscopy group of analytical techniques not only due to its versatility but also due to relatively low running costs, as compared to the commonly used methods, e.g., atomic absorption spectrometry (AAS) or inductively coupled plasma atomic emission/mass spectrometry (ICP-AES/MS). Presently, the XRF technique together with X ray
Development and comparision of techniques for estimating design basis flood flows for nuclear power plants

International Nuclear Information System (INIS)

1980-05-01

Estimation of the design basis flood for Nuclear Power Plants can be carried out using either deterministic or stochastic techniques. Stochastic techniques, while widely used for the solution of a variety of hydrological and other problems, have not been used to date (1980) in connection with the estimation of design basis flood for NPP siting. This study compares the two techniques against one specific river site (Galt on the Grand River, Ontario). The study concludes that both techniques lead to comparable results , but that stochastic techniques have the advantage of extracting maximum information from available data and presenting the results (flood flow) as a continuous function of probability together with estimation of confidence limits. (author)
Towards an E-market Model

DEFF Research Database (Denmark)

Ivang, Reimer; Hinson, Robert; Somasundaram, Ramanathan

2006-01-01

on the literature survey and ídentification of gaps in the present e-market definitive models, the authors postulate a preliminary e-market reference model. Originality/ Value: Through synthesizing the e-market literature, and by taking into account contemporary e-market developments, key dimensions that define......Purpose: Seeks to argue that there are problems associated with e-market definitive efforts and consequently seeks proposes a new e-market model. Design/methodology/Approach: Paper based largely on literature survey and an assessment of the existing e-market conceptualizations. Findings: Based...
Mobile Design and Development Practical concepts and techniques for creating mobile sites and web apps

CERN Document Server

Fling, Brian

2009-01-01

Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabilities of the mobile web, including markup, advanced styling techniques, and mobile Ajax. If you're a web designer,
Studies Regarding Design and Optimization of Mechanisms Using Modern Techniques of CAD and CAE

Directory of Open Access Journals (Sweden)

Marius Tufoi

2010-01-01

Full Text Available The paper presents applications of modern techniques of CAD (Computer Aided Design and CAE (Computer Aided Engineering to design and optimize the mechanisms used in mechanical engineering. The use exemplification of these techniques was achieved by designing and optimizing parts of a drawing installation for horizontal continuous casting of metals. By applying these design methods and using finite element method at simulations on designed mechanisms results a number of advantages over traditional methods of drawing and design: speed in drawing, design and optimization of parts and mechanisms, kinematic analysis option, kinetostatic and dynamic through simulation, without requiring physical realization of the part or mechanism, the determination by finite element method of tension, elongations, travel and safety factor and the possibility of optimization for these sizes to ensure the mechanical strength of each piece separately. Achieving these studies was possible using SolidWorks 2009 software suite.
Reducing wrong patient selection errors: exploring the design space of user interface techniques.

Science.gov (United States)

Sopan, Awalin; Plaisant, Catherine; Powsner, Seth; Shneiderman, Ben

2014-01-01

Wrong patient selection errors are a major issue for patient safety; from ordering medication to performing surgery, the stakes are high. Widespread adoption of Electronic Health Record (EHR) and Computerized Provider Order Entry (CPOE) systems makes patient selection using a computer screen a frequent task for clinicians. Careful design of the user interface can help mitigate the problem by helping providers recall their patients' identities, accurately select their names, and spot errors before orders are submitted. We propose a catalog of twenty seven distinct user interface techniques, organized according to a task analysis. An associated video demonstrates eighteen of those techniques. EHR designers who consider a wider range of human-computer interaction techniques could reduce selection errors, but verification of efficacy is still needed.
Mathematical Formulation of Relationship between Applied Marketing Effort and Potential Ability of Determining Market Share

Directory of Open Access Journals (Sweden)

Mokhtar M. Metwally

2008-01-01

Full Text Available The aim of this paper is to formulate the mathematical relationship between firms potential ability and their applied efforts to attract the body of unattached customers. A method is devised in this paper by which management techniques imposed by a particular firm can evaluate its market share. This paper demonstrates the relationship between the applied marketing effort of management and the potential ability of the firm in determining its market share. This paper also investigates the effect of a number of simultaneous marketing impulses on the movement of the body of unattached customers and hence on the size of the market share.
Designing a carbon market that protects forests in developing countries.

Science.gov (United States)

Niesten, Eduard; Frumhoff, Peter C; Manion, Michelle; Hardner, Jared J

2002-08-15

incentives to clear natural forests through CDM crediting for afforestation and reforestation, we recommend for the first commitment period that policymakers establish an early base year, such as 1990, such that lands cleared after that year would be ineligible for crediting. We further recommend an exception to this rule for CDM projects that are explicitly designed to promote natural forest restoration and that pass rigorous environmental impact review. Restoration efforts are typically most effective on lands that are adjacent to standing forests and hence likely to have been recently cleared. Thus, we recommend for these projects establishing a more recent base year, such as 2000. For the second and subsequent commitment periods, we recommend that climate policymakers act to restrain inter-annex leakage and its impacts by ensuring that crediting for forest management in industrialized countries is informed by modelling efforts to anticipate the scale of leakage associated with different Annex I 'Land use, land-use change and forestry' policy options, and coupled with effective measures to protect natural forests in developing countries. The latter should include expanding the options permitted under the CDM to carbon crediting for projects that protect threatened forests from deforestation and forest degradation. Ultimately, carbon market incentives for forest clearing can be reduced and incentives for forest conservation most effectively strengthened by fully capturing carbon emissions associated with deforestation and forest degradation in developing countries under a future emissions cap. Finally, we note that these recommendations have broader relevance to any forest-based measures to reduce greenhouse-gas emissions developed outside of the specific context of the Kyoto Protocol.
Marginal adaptation of CAD-CAM onlays: Influence of preparation design and impression technique.

Science.gov (United States)

Lima, Fernanda Ferruzzi; Neto, Constantino Fernandes; Rubo, José H; Santos, Gildo Coelho; Moraes Coelho Santos, Maria Jacinta

2018-03-15

Factors that may affect the marginal adaptation of computer-aided design and computer-aided manufacturing (CAD-CAM) restorations include preparation design, impression technique, and CAD-CAM system. The influence of impression technique and preparation design on CAD-CAM partial coverage restorations has not been fully addressed. The purpose of this in vitro study was to investigate the influence of direct and indirect digital impression techniques and 2 preparation designs on the marginal adaptation of CAD-CAM onlays. Two mesio-occlusal buccal onlay preparations with reduction of the mesiobuccal cusp were made: conventional preparation (CP) with a 1.2-mm modified shoulder margin and modified preparation (MP) flat cuspal reduction without shoulder. Virtual models were generated from each preparation by using a digital scanner (BlueCam; Dentsply Sirona) from the plastic teeth (direct digital impression) or from the stone dies (indirect digital impression). Onlays were designed using a CAD-CAM system (CEREC 4.0; Dentsply Sirona), and nanoceramic resin blocks (Lava Ultimate Restorative; 3M ESPE) were milled using the CEREC MCX milling machine. Marginal discrepancy was evaluated using an optical stereomicroscope at ×25 magnification in 18 locations distributed along the margins of the preparation. The data were analyzed by using 3-way ANOVA followed by the Tukey HSD test (α=.05). CP presented a statistically significant reduced average marginal adaptation (59 ±50 μm) than did MP (69 ±58 μm) (Pmarginal discrepancy in the mesial and buccal locations of MP when compared with CP. Regarding impression techniques, the buccal location presented the smallest average marginal discrepancy in restorations fabricated with indirect impression when compared with direct impression (42 ±33 μm and 60 ±39 μm) (Pmargin presented improved marginal adaptation compared with modified preparation with flat cuspal reduction. Direct and indirect digital impression techniques produced
New evaluation methods for conceptual design selection using computational intelligence techniques

Energy Technology Data Exchange (ETDEWEB)

Huang, Hong Zhong; Liu, Yu; Li, Yanfeng; Wang, Zhonglai [University of Electronic Science and Technology of China, Chengdu (China); Xue, Lihua [Higher Education Press, Beijing (China)

2013-03-15

The conceptual design selection, which aims at choosing the best or most desirable design scheme among several candidates for the subsequent detailed design stage, oftentimes requires a set of tools to conduct design evaluation. Using computational intelligence techniques, such as fuzzy logic, neural network, genetic algorithm, and physical programming, several design evaluation methods are put forth in this paper to realize the conceptual design selection under different scenarios. Depending on whether an evaluation criterion can be quantified or not, the linear physical programming (LPP) model and the RAOGA-based fuzzy neural network (FNN) model can be utilized to evaluate design alternatives in conceptual design stage. Furthermore, on the basis of Vanegas and Labib's work, a multi-level conceptual design evaluation model based on the new fuzzy weighted average (NFWA) and the fuzzy compromise decision-making method is developed to solve the design evaluation problem consisting of many hierarchical criteria. The effectiveness of the proposed methods is demonstrated via several illustrative examples.
New evaluation methods for conceptual design selection using computational intelligence techniques

International Nuclear Information System (INIS)

Huang, Hong Zhong; Liu, Yu; Li, Yanfeng; Wang, Zhonglai; Xue, Lihua

2013-01-01

The conceptual design selection, which aims at choosing the best or most desirable design scheme among several candidates for the subsequent detailed design stage, oftentimes requires a set of tools to conduct design evaluation. Using computational intelligence techniques, such as fuzzy logic, neural network, genetic algorithm, and physical programming, several design evaluation methods are put forth in this paper to realize the conceptual design selection under different scenarios. Depending on whether an evaluation criterion can be quantified or not, the linear physical programming (LPP) model and the RAOGA-based fuzzy neural network (FNN) model can be utilized to evaluate design alternatives in conceptual design stage. Furthermore, on the basis of Vanegas and Labib's work, a multi-level conceptual design evaluation model based on the new fuzzy weighted average (NFWA) and the fuzzy compromise decision-making method is developed to solve the design evaluation problem consisting of many hierarchical criteria. The effectiveness of the proposed methods is demonstrated via several illustrative examples.
Positioning Industrial Design Education within Higher Education: How to face increasingly challenging market forces?

Directory of Open Access Journals (Sweden)

André Liem

2014-05-01

Full Text Available This paper discusses how Industrial Design Education should be adapted to pressing future challenges of higher education with respect to promoting high quality mentorship and scholarship, as well as being more economically self-sufficient through stronger collaborative engagements with industry. The four (4 following trends will be presented on how prospective design programs are to be developed: (1 Mass-education and rationalisation, (2 Links between education and research, (3 Globalisation and internationalisation, and (4 Collaboration with industry and research commercialisation.Given the challenges of market forces within academia, a consensus within the design education community should be established in order to expose students more to “active learning” and to vice-versa commute from generic to specialist and from abstract to concrete modes of working. Comprehensive and collaborative studio projects should be implemented as platforms, where social, interdisciplinary and inquiry-based learning can be developed in line with selected design themes, processes and methods.
Impulse-response analysis of the market share attraction model

NARCIS (Netherlands)

D. Fok (Dennis); Ph.H.B.F. Franses (Philip Hans)

1999-01-01

textabstractWe propose a simulation-based technique to calculate impulse-response functions and their confidence intervals in a market share attraction model [MCI]. As an MCI model implies a reduced form model for the logs of relative market shares, simulation techniques have to be used to obtain

7 CFR 922.45 - Marketing research and development.

Science.gov (United States)

2010-01-01

... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing research and development. 922.45 Section 922... GROWN IN DESIGNATED COUNTIES IN WASHINGTON Order Regulating Handling Research § 922.45 Marketing... the establishment of marketing research and development projects designed to assist, improve, or...
A Novel Noise Free Transmission Technique for Designing 100Gb/s Future Generation Optical Communication System

DEFF Research Database (Denmark)

Das, Bhagwan; Abdullah, M.F.L.; Pandey, Bishwajeet

2017-01-01

Differential Phase Shift Keying (DPSK) techniques are widely used in designing the high-speed communication systems. However, these techniques still need improvement for long haul communication system design. In this paper, high-speed optical signal transmission and reception system is achieved f...
Multimedia encryption and authentication techniques and applications

CERN Document Server

Furht, Borko

2006-01-01

Intellectual property owners must continually exploit new ways of reproducing, distributing, and marketing their products. However, the threat of piracy looms as a major problem with digital distribution and storage technologies. Multimedia Encryption and Authentication Techniques and Applications covers current and future trends in the design of modern systems that use encryption and authentication to protect multimedia content. Containing the works of contributing authors who are worldwide experts in their fields, this volume is intended for researchers and practitioners, as well as for thos
State of the art in marketing hospital foodservice departments.

Science.gov (United States)

Pickens, C W; Shanklin, C W

1985-11-01

The purposes of this study were to identify the state of the art relative to the utilization of marketing techniques within hospital foodservice departments throughout the United States and to determine whether any relationships existed between the degree of utilization of marketing techniques and selected demographic characteristics of the foodservice administrators and/or operations. A validated questionnaire was mailed to 600 randomly selected hospital foodservice administrators requesting information related to marketing in their facilities. Forty-five percent of the questionnaires were returned and analyzed for frequency of response and significant relationship between variables. Chi-square was used for nominal data and Spearman rho for ranked data. Approximately 73% of the foodservice administrators stated that marketing was extremely important in the success of a hospital foodservice department. Respondents (79%) further indicated that marketing had become more important in their departments in the past 2 years. Departmental records, professional journals, foodservice suppliers, observation, and surveys were the sources most often used to obtain marketing data, a responsibility generally assumed by the foodservice director (86.2%). Merchandising, public relations, and word-of-mouth reputation were regarded as the most important aspects of marketing. Increased sales, participation, good will, departmental recognition, and employee satisfaction were used most frequently to evaluate the success of implemented marketing techniques. Marketing audits as a means of evaluating the success of marketing were used to a limited extent by the respondents.
Knowledge Is Power. Research Can Help Your Marketing Program Succeed.

Science.gov (United States)

Smith, Robert M.

1982-01-01

Three major types of market research can be helpful in college marketing: exploratory (internal and external to the college); developmental, to test marketing strategies and messages; and evaluative, to complete the market planning cycle. Increasingly sophisticated and accountable marketing techniques can be developed. (MSE)
Residents’ Attitudes Towards Place Marketing: Tourism Marketing Focus

Directory of Open Access Journals (Sweden)

Alexandra Sazhina

2017-03-01

Full Text Available This article examines theoretical aspects of the co-production concept and illustrates its applicability within the framework of place marketing and tourism. A theoretical exploratory technique based on literature and discussion is employed to propose a conceptual model on residents’ willingness to be engaged in co-production activities.
Hotel Marketing Strategy

OpenAIRE

Hykšová, Vendula

2010-01-01

The Master's Thesis is focused on the hotel marketing strategy issue. The theoretical section summarizes information about an issue of strategic situation analysis and it also involves marketing tools with focus on the hotel and spa industry. The goal of this paper is to design the situation analysis, evaluate the marketing tools used by the hotel and then summarize the results and include suggestions for the analyzed hotel. For the thesis were used literature sources as well as statistical y...
7 CFR 923.45 - Marketing research and development.

Science.gov (United States)

2010-01-01

... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing research and development. 923.45 Section 923... CHERRIES GROWN IN DESIGNATED COUNTIES IN WASHINGTON Order Regulating Handling Research § 923.45 Marketing... the establishment of marketing research and development projects designed to assist, improve, or...
Marketing faculty of Bucharest Economic Studies University: historic landmarks, present and future developments

Directory of Open Access Journals (Sweden)

Călin Petrică Vegheş

2013-06-01

Full Text Available This paper aims to present the main events that left their mark on the history and evolution of the Marketing Faculty of Bucharest Economic Studies University, an academic body that this will mark its 10th anniversary this fall. As the only school dedicated exclusively to the study of marketing in Romania, as well as one of the few exclusively marketing schools in Europe, the history of the Marketing Department and, subsequently, of the Marketing Faculty overlaps in the last four decades with that of Romanian marketing higher education, as well as with the graduate transformation of Romania’s economy to a post-industrial, information-based and customer centric economy. Part of Economic Sciences domain, marketing contains a set of concepts, tools, methods and techniques through which the organization, irrespective of its profile, analyzes the environment where it lives (marketing research, sets goals and strategies to be achieved (strategic marketing planning, design and execute operational activities (marketing programs in order to maximize profits and to satisfy customer’s and society’s needs at the required level. Marketing as a strategic and operational area, captures the interest of Romanian managers and specialists of international organizations, being a source of competitive advantage and positioning of the company and its portfolio brands, in the mind and soul of current and potential customers
Marketing Recommender Systems: A New Approach in Digital Economy

Directory of Open Access Journals (Sweden)

Loredana MOCEAN

2012-01-01

Full Text Available Marketing information systems are those systems which make the gathering, processing, selection, storage, transmission and display of coordinated and continuous internal and external information. Includes systematic and formal methods used for managing all of an organization's information market. Recommendation systems are those systems that are widely used in online systems to suggest items that users might find interesting. These recommendations are generated using in particular two techniques: content-based and collaborative filtering. This paper aims to define a new system, namely Marketing Recommender System, a system that serves marketing and uses techniques and methods of the digital economy.
Brugervenligt design: Design af applikation med fokus på usability og lokationsbaseret marketing: Usability Design: App-design with a focus on usability and Location Based Advertising

OpenAIRE

Pape, Nicklas Skov; Kofoed, Rune Weise; Jørgensen, Rasmus Christian

2014-01-01

The present project is based on an assumed demand for less visual pollution in the public domain, which is facilitated by alternative design and the use of location based technology, rather than radical legislation in the form of prohibitions or restrictions. Through the use of innovative techniques of creative concept development and iterative prototyping, the goal of this project is to design a prototype of a user friendly smartphone application on the basis of location-based and targeted m...
Smallholder marketing cooperatives and smallholders’ market access: lessons learned from the actors involved

NARCIS (Netherlands)

Gouet Enriquez, C.A.; Paassen, van A.

2012-01-01

Purpose: This article explores the views of Smallholder Marketing Cooperatives’ (SMCs) leaders and staff, to gain insight about the particular roles SMCs play in facilitating smallholders’ market access. Design/methodology/approach: The authors conceptualized and executed two international workshops
A Flex-market Design for Flexibility Services through DERs

DEFF Research Database (Denmark)

Zhang, Chunyu; Ding, Yi; Østergaard, Jacob

2013-01-01

services of DERs are stipulated accommodating the various requirements of DSOs. The trading setups and processes are illustrated in details as well. Additionally, the demonstration diagram of Flex-market is also introduced in this paper. The diagram is utilized to test the feasibility and robustness......The high penetration of distributed energy resources (DERs) will significantly challenge the power system operation due to their intermittent characteristic. In order to utilize the DERs as economically efficient as possible in the distribution grid, an Aggregator-based Flex-market is proposed...... in this paper. With the brand new notion of Flexibility Clearing House (FLECH), the proposed Flex-market has the ability to promote small scale DERs (up to 5MW) to participate in flexibility services trading. Accordingly, efforts to relieve the congestions in local grid areas, the contractual flexibility...
Application of computer graphics in the design of custom orthopedic implants.

Science.gov (United States)

Bechtold, J E

1986-10-01

Implementation of newly developed computer modelling techniques and computer graphics displays and software have greatly aided the orthopedic design engineer and physician in creating a custom implant with good anatomic conformity in a short turnaround time. Further advances in computerized design and manufacturing will continue to simplify the development of custom prostheses and enlarge their niche in the joint replacement market.
Food Marketing in Irish Schools

Science.gov (United States)

Kelly, Colette; Clerkin, Pauline; Gabhainn, Saoirse Nic; Mulvihill, Maureen

2010-01-01

Purpose: Schools are thought to represent a growing marketing opportunity for food advertisers in many countries. Marketing of unhealthy food to children is linked to the increased prevalence of obesity worldwide. This paper aims to explore ways in which schools respond to commercial activity around food marketing. Design/methodology/approach: A…
Covert Marketing: A Virtual Media Communication Vehicle

Directory of Open Access Journals (Sweden)

Pradeep Kautish

2010-03-01

Full Text Available Consumers' suspicion towards traditional marketing techniques, led marketers to try the virtual media communication form called disguise advertising as other forms of messages. The examples include making advertisements resemble news items (Aditya 2001; Levine 1993; Richards 1992, the infomercials in the '90s that disguise advertising as TV programs (Levine 1993; Lacher and Rotfeld 1994, making celebrities use the products in their real lives or in films (Aditya2001, feeding media information using public relations (PR activities like brib- ing journalists with gifts and making TV stations use the footages from press releases (Gillin 2006. Because of the prevalence of virtual media, the marketing practices that conceal the real sources (marketers with disguised sources haveposed both ethical and policy concerns. This article proposed a new typology that covered the comprehensive scope of disguised marketing practices, discussed the deceptive nature of this marketing technique from the consumer behavioral view- points, and conducted a 2 x 3 experiment to test the hypothesized relationships.The results suggest that an implicit message, disguised source’s preference, is likely to be conveyed in covert marketing and thus results in high a deceptive tendency.
Electricity and gas market design to supply the German transport sector with hydrogen

International Nuclear Information System (INIS)

Robinius, Martin

2015-01-01

The German government has set targets to reduce greenhouse gas emissions by 40% by 2020, 55% by 2030, 70% by 2040 and 80-95% by 2050 compared to 1990 as reference year. As well as meeting other requirements, these targets can be achieved by raising the contribution of renewably-generated power to Germany's gross electricity consumption to 80% by 2050. Based on Germany's potential, intermittent energy sources (IES) such as on- and offshore wind, as well as photovoltaics, are necessary sources that must be utilized in order to achieve these ambitious targets. Because of the intermittency of these sources, there will be times in which surplus power generated could be used for example for the transport sector. During these periods of surplus power, the storage capacity of hydrogen allows for a socalled ''power-to-gas'' concept whereby the surplus power can be used to produce hydrogen and oxygen by means of electrolyzers. The aim of this thesis is to identify and develop a market design that is characterized by high penetration levels of IES, supplemented by the use of hydrogen in the transport sector. Furthermore, the aim was to develop a model in which the electricity and gas sector, including a hydrogen pipeline grid, is represented so as to analyze and validate selected market designs. Therefore, potential electricity and gas markets, as well as the most important potential share and stakeholders of a hydrogen infrastructure, are analyzed. With the model developed in this thesis, an existing energy concept has been developed, analyzed and evaluated. In addition, the distribution of the hydrogen production costs was calculated by employing a Monte Carlo Simulation analysis. The developed energy concept relies on 170 GW onshore and 60 GW offshore wind capacity and these dominate the model. This leads to surplus power, especially in the federal states of Lower Saxony, Schleswig-Holstein and Mecklenburg-Western Pomerania. To supply the
Creating effective social marketing: let your customer be your guide.

Science.gov (United States)

Brookes, R

2000-02-01

Social marketing uses commercial marketing techniques to change behaviors that benefit individuals or society in general. Unlike conventional marketing, which seeks to sell products or services, social marketing aims to promote voluntary behavior change. Some examples of behaviors that have changed due to social marketing are: using seat belts, wearing bike helmets, child immunizations, and smoking cessation. Although good social marketing campaigns use the same techniques as that of commercial marketers, by letting the customer be the guide for all major decisions, it is not primarily advertising and is not about top-down planning and decisions. Instead, it is about having a consumer orientation, which means understanding the target audience very well. An effective social marketer must be committed to ongoing communication with the audience in order to create programs, products, or practice that enable them to make the changes desired.
Game Design Narrative for Learning: Appropriating Adventure Game Design Narrative Devices and Techniques for the Design of Interactive Learning Environments

Science.gov (United States)

Dickey, Michele D.

2006-01-01

The purpose of this conceptual analysis is to investigate how contemporary video and computer games might inform instructional design by looking at how narrative devices and techniques support problem solving within complex, multimodal environments. Specifically, this analysis presents a brief overview of game genres and the role of narrative in…
Comparing modelling techniques when designing VPH gratings for BigBOSS

Science.gov (United States)

Poppett, Claire; Edelstein, Jerry; Lampton, Michael; Jelinsky, Patrick; Arns, James

2012-09-01

BigBOSS is a Stage IV Dark Energy instrument based on the Baryon Acoustic Oscillations (BAO) and Red Shift Distortions (RSD) techniques using spectroscopic data of 20 million ELG and LRG galaxies at 0.5VPH) gratings have been identified as a key technology which will enable the efficiency requirement to be met, however it is important to be able to accurately predict their performance. In this paper we quantitatively compare different modelling techniques in order to assess the parameter space over which they are more capable of accurately predicting measured performance. Finally we present baseline parameters for grating designs that are most suitable for the BigBOSS instrument.

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