MARKETIZATION OF GREEN FOOD RESOURCES IN FOREST REGION OF THE CHANGBAI MOUNTAINS

Institute of Scientific and Technical Information of China (English)

XIAO Yan

2004-01-01

The Changbai Mountains is rich in the resources of green food. At present, the low marketization of green food resources in the forest region of the Changbai Mountains becomes the bottleneck to restrict the benign development of its green food industry. With huge market demands at home and abroad, it is the urgent problem how to improve marketization process of green food resources and transfer the resources superiority into the market superiority in the region. According to the investigation, this paper analyzed the status quo and the cause of formation of low-marketization with the method of combining comparative research and practice research. It pointed out that necessary condition of marketization of green food resources in the forest region, such as strategy, economic environment, marketization allocation of sci-tech resources, etc. should be established. Furthermore, the concrete strategies of marketization of green food resources in the region such as market location, strategies of objective markets, combined strategy of marketing, etc. were advanced.

Prices and costs of irregularity in renewable resources in the liberalized electricity markets

International Nuclear Information System (INIS)

Menanteau, Ph.; Finon, D.

2004-01-01

The problems raised by incorporating irregular production are of a technical nature (risk of non-availability during peak demand, the requirements for additional reserves) but the electricity markets methods of operation impose economic penalties, which greatly exceed these additional technical costs. In this document, the authors examine the nature of the technical problems posed by irregularity of production and the additional costs resulting from this, and then analyse the origins of the economic penalties that the operation of liberalized electricity markets impose, taking in particular the example of the British market, the New Energy Trading Arrangement (NETA). It would appear that the markets' operating rules may conflict, in certain cases, with the targets for promoting electricity generation from renewable resources. Two types of solutions can therefore be envisaged: a set of rules to limit the impact on irregular production or collective handling of the adjustment to production from renewable resources as already exists in the Nordic electricity markets. (authors)

Security-Constrained Resource Planning in Electricity Market

International Nuclear Information System (INIS)

Roh, Jae Hyung; Shahidehpour, Mohammad; Yong Fu

2007-06-01

We propose a market-based competitive generation resource planning model in electricity markets. The objective of the model is to introduce the impact of transmission security in a multi-GENCO generation resource planning. The proposed approach is based on effective decomposition and coordination strategies. Lagrangian relaxation and Benders decomposition like structure are applied to the model. Locational price signal and capacity signal are defined for the simulation of competition among GENCOs and the coordination of security between GENCOs and the regulatory body (ISO). The numerical examples exhibit the effectiveness of the proposed generation planning model in electricity markets.

A market-based optimization approach to sensor and resource management

Science.gov (United States)

Schrage, Dan; Farnham, Christopher; Gonsalves, Paul G.

2006-05-01

Dynamic resource allocation for sensor management is a problem that demands solutions beyond traditional approaches to optimization. Market-based optimization applies solutions from economic theory, particularly game theory, to the resource allocation problem by creating an artificial market for sensor information and computational resources. Intelligent agents are the buyers and sellers in this market, and they represent all the elements of the sensor network, from sensors to sensor platforms to computational resources. These agents interact based on a negotiation mechanism that determines their bidding strategies. This negotiation mechanism and the agents' bidding strategies are based on game theory, and they are designed so that the aggregate result of the multi-agent negotiation process is a market in competitive equilibrium, which guarantees an optimal allocation of resources throughout the sensor network. This paper makes two contributions to the field of market-based optimization: First, we develop a market protocol to handle heterogeneous goods in a dynamic setting. Second, we develop arbitrage agents to improve the efficiency in the market in light of its dynamic nature.

Mass and energy-capital conservation equations to study the price evolution of non-renewable energy resources. Part II-Extension to resources sold to the market

International Nuclear Information System (INIS)

Gori, F.

2006-01-01

The time evolution of the price of resources sold to the market and of the price difference, between sold and extracted resources, is investigated in case of no accumulation of the resources; i.e. when the resources are extracted and sold to the market at the same mass flow rate. The price evolution of sold resources varies with time according to the relation between the price increase factor, PIF, of sold and extracted resources. The price evolutions of sold resources and price difference are investigated according to the relation between extraction rate and interest rate of extracted and sold resources. The price of sold resources and the price difference increase with time if the PIF of sold resources is greater than the PIF of extracted resources and the initial price is greater than the critical price of sold resources, which depends on the initial price of extracted resources and the interest rate of non-extracted and extracted resources. The price of sold resources and the price difference decrease with time if the PIF of sold resources is greater than the PIF of extracted resources and the initial price is smaller than the critical price of sold resources. The other cases are discussed extensively in the paper. (author)

H2@Scale Resource and Market Analysis

Energy Technology Data Exchange (ETDEWEB)

Ruth, Mark

2017-07-12

This presentation overviews progress to date on the H2@Scale resource and market analysis work. The work finds, for example, that hydrogen demand of 60 MMT/yr is possible when transportation and industry are considered; resources are available to meet that demand; using renewable resources would reduce emissions and fossil use by over 15%; further impacts are possible when considering synergistic benefits; additional analysis is underway to improve understanding of potential markets and synergistic impacts; and further analysis will be necessary to estimate impacts due to spatial characteristics, feedback effects in the economy, and inertia characteristics.

DIY Solar Market Analysis Webinar Series: Solar Resource and Technical

Science.gov (United States)

Series: Solar Resource and Technical Potential DIY Solar Market Analysis Webinar Series: Solar Resource and Technical Potential Wednesday, June 11, 2014 As part of a Do-It-Yourself Solar Market Analysis Potential | State, Local, and Tribal Governments | NREL DIY Solar Market Analysis Webinar

Water Market-scale Agricultural Planning: Promoting Competing Water Resource Use Efficiency Through Agro-Economics

Science.gov (United States)

Delorit, J. D.; Block, P. J.

2017-12-01

Where strong water rights law and corresponding markets exist as a coupled econo-legal mechanism, water rights holders are permitted to trade allocations to promote economic water resource use efficiency. In locations where hydrologic uncertainty drives the assignment of annual per-water right allocation values by water resource managers, collaborative water resource decision making by water rights holders, specifically those involved in agricultural production, can result in both resource and economic Pareto efficiency. Such is the case in semi-arid North Chile, where interactions between representative farmer groups, treated as competitive bilateral monopolies, and modeled at water market-scale, can provide both price and water right allocation distribution signals for unregulated, temporary water right leasing markets. For the range of feasible per-water right allocation values, a coupled agricultural-economic model is developed to describe the equilibrium distribution of water, the corresponding market price of water rights and the net surplus generated by collaboration between competing agricultural uses. Further, this research describes a per-water right inflection point for allocations where economic efficiency is not possible, and where price negotiation among competing agricultural uses is required. An investigation of the effects of water right supply and demand inequality at the market-scale is completed to characterize optimal market performance under existing water rights law. The broader insights of this research suggest that water rights holders engaged in agriculture can achieve economic benefits from forming crop-type cooperatives and by accurately assessing the economic value of allocation.

COMPETITIVE ADVANTAGE OF A FRANCHISEE IN THE SOFTWARE MARKET: THE CASE OF TOTVS

Directory of Open Access Journals (Sweden)

Joelson Obregão Matoso

2015-12-01

Full Text Available In highly competitive technology markets, such as the market in which Enterprise Resource Management (ERP service providers do business, it has become of fundamental importance to understand the factors that create competitive advantages. This paper presents the support from the theoretical frameworks offered by the Resource-based View (RBV and the Market-based View (MBV to attempt to explain the competitive advantage held by Totvs Curitiba, a franchise of Totvs, which in turn is a Brazilian company that is a market leader in ERP service provision. In methodological terms, this is a Case Study for which data was collected during interviews and by observation and review of secondary documentary sources. The results suggest that the franchise's market-leading position was built on a relationship, which is identifiable in the results of this study, between the strategies adopted, resources controlled and competences developed.

Strategic Factor Markets Scale Free Resources and Economic Performance

DEFF Research Database (Denmark)

Geisler Asmussen, Christian

2015-01-01

-theoretic model, it shows how the impact of strategic factor markets on economic profits is influenced by product market rivalry, preexisting competitive (dis)advantages, and the interaction of acquired resources with those preexisting asymmetries. New insights include the result that resource suppliers will aim...

Energy Policy Case Study - Texas: Wind, Markets, and Grid Modernization

Energy Technology Data Exchange (ETDEWEB)

Orrell, Alice C. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Homer, Juliet S. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Bender, Sadie R. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Weimar, Mark R. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States)

2016-09-19

This document presents a case study of energy policies in Texas related to power system transformation, renewable energy and distributed energy resources (DERs). Texas has experienced a dramatic increase in installed wind capacity, from 116 MW in 2000 to over 15,000 MW in 2015. This achievement was enabled by the designation of Competitive Renewable Energy Zones (CREZs) and new transmission lines that transmit wind to load centers. This report highlights nascent efforts to include DERs in the ERCOT market. As costs decline and adoption rates increase, ERCOT expects distributed generation to have an increasing effect on grid operations, while bringing potentially valuable new resources to the wholesale markets.

Market organization and animal genetic resource management: a revealed preference analysis of sheep pricing.

Science.gov (United States)

Tindano, K; Moula, N; Leroy, P; Traoré, A; Antoine-Moussiaux, N

2017-10-01

Farm animal genetic resources are threatened worldwide. Participation in markets, while representing a crucial way out of poverty for many smallholders, affects genetic management choices with associated sustainability concerns. This paper proposes a contextualized study of the interactions between markets and animal genetic resources management, in the case of sheep markets in Ouagadougou, Burkina Faso. It focusses on the organization of marketing chains and the valuation of genetic characteristics by value chain actors. Marketing chain characterization was tackled through semi-structured interviews with 25 exporters and 15 butchers, both specialized in sheep. Moreover, revealed preference methods were applied to analyse the impact of animals' attributes on market pricing. Data were collected from 338 transactions during three different periods: Eid al-Adha, Christmas and New Year period, and a neutral period. The neutral period is understood as a period not close to any event likely to influence the demand for sheep. The results show that physical characteristics such as live weight, height at withers and coat colour have a strong influence on the animals' prices. Live weight has also had an increasing marginal impact on price. The different markets (local butcher, feasts, export market, sacrifices) represent distinct demands for genetic characteristics, entailing interesting consequences for animal genetic resource management. Any breeding programme should therefore take this diversity into account to allow this sector to contribute better to a sustainable development of the country.

Two African woodfuel markets: urban demand, resource depletion, and environmental degradation

International Nuclear Information System (INIS)

Hosier, R.H.; Milukas, M.V.

1992-01-01

This paper examines charcoal markets in two African cities: Mogadishu, Somalia and Kigali, Rwanda. Economic theory dictates that if woodfuel resources become scarce, their real price will increase commensurately with the interest rate. Although Rwanda and Somalia represent drastically different physical environments, both are considered to be wood-scarce. But neither market has demonstrated straightforward depletion effects. In Mogadishu, the price first rose and then fell in reaction to shifts in the structure of the charcoal market, relaxed regulations, and economic contraction. In Rwanda, the price began rising only after the closing of the Bugasera Region to charcoal producers. Charcoal must be increasingly produced from private farmland. These two case studies highlight the importance of agricultural land clearance, conflicting government regulations, and shifts in market structure in determining whether or not charcoal prices will demonstrate depletion effects, and whether or not charcoal production will lead to local environmental degradation. (author)

Marketing of Information Resources in Selected Public Libraries in ...

African Journals Online (AJOL)

Marketing of Information Resources in Selected Public Libraries in Lagos State: ... and the e xtent to which competitive strategies could be employed in marketing ... negative influence were all indicated as factors militating against marketing of ...

Smart Markets for Water Resources

Science.gov (United States)

Raffensperger, John

2017-04-01

Commercial water users often want to trade water, but their trades can hurt other users and the environment. So government has to check every transaction. This checking process is slow and expensive. That's why "free market" water trading doesn't work, especially with trading between a single buyer and a single seller. This talk will describe a water trading mechanism designed to solve these problems. The trading mechanism is called a "smart market". A smart market allows simultaneous many-to-many trades. It can reduce the transaction costs of water trading, while improving environmental outcomes. The smart market depends on a combination of recent technologies: hydrology simulation, computer power, and the Internet. Our smart market design uses standard hydrological models, user bids from a web page, and computer optimization to maximize the economic value of water while meeting all environmental constraints. Before the smart market can be implemented, however, users and the water agency must meet six critical prerequisites. These prerequisites may be viewed as simply good water management that should be done anyway. I will describe these prerequisites, and I will briefly discuss common arguments against water markets. This talk will be an abstract of a forthcoming book, "Smart Markets for Water Resources: A Manual for Implementation," by John F. Raffensperger and Mark W. Milke, from Springer Publishing.

Marketing communication plan. Case: EKOenergy.

OpenAIRE

Jäkälä, Elina

2016-01-01

This project-based thesis has an objective of creating a marketing communication plan for a non-profit organisation. The marketing communication plan targets other non-profit organisa-tions that the case organisation wants to cooperate with. This thesis will introduce theory about marketing communication, give information about the case organisation’s target audience and present the actual marketing communication plan. Since the case organisation and its target audience are all non-profit...

Analysis of the key competitive advantage resources - the case of BRF Foods

Directory of Open Access Journals (Sweden)

Jacir Favretto

2016-09-01

Full Text Available The purpose of this article is to analyze the relationship between organizational capabilities and the competitive performance of BRF Foods, using the Resource Based View method. It is a case study, developed in agribusiness with the controller of the BRF unit located in Concordia, Santa Catarina. A document analysis of sustainability and management reports was also conducted for the year 2014. It was found that technology, central planning of raw materials and centrally planned sales are considered valuable resources. Improvement of the usage conditions of natural resources (finite, through the reduction of water and energy consumption and programs for the sustainability of agriculture, pig farming and poultry farming are considered rare resources. Design, R & D, given technology, market vision and the existence of exclusive contract are difficult resources to imitate. Among the organizational resources, brand, structured distribution capacity, development of new products and market niches are particularly important.

H2@Scale Resource and Market Analysis

Energy Technology Data Exchange (ETDEWEB)

Ruth, Mark

2017-05-04

The 'H2@Scale' concept is based on the potential for wide-scale utilization of hydrogen as an energy intermediate where the hydrogen is produced from low cost energy resources and it is used in both the transportation and industrial sectors. H2@Scale has the potential to address grid resiliency, energy security, and cross-sectoral emissions reductions. This presentation summarizes the status of an ongoing analysis effort to quantify the benefits of H2@Scale. It includes initial results regarding market potential, resource potential, and impacts of when electrolytic hydrogen is produced with renewable electricity to meet the potential market demands. It also proposes additional analysis efforts to better quantify each of the factors.

Developing marketing: Case hair salon Lumo

OpenAIRE

Carp, Rebecca

2017-01-01

Services marketing is a complex combination of different marketing strategies. Marketing something intangible can be challenging because of that nature. Digital era has brought many possibilities to marketing even for small businesses with less resources such as tight marketing budget. It is a fast-changing world but the current trends in marketing are being researched in this thesis to find ideas for the commissioner. The objective of this thesis is to find development ideas for the commissi...

Marketing of Information Resources in Selected Public Libraries in ...

African Journals Online (AJOL)

Marketing of Information Resources in Selected Public Libraries in Lagos State: A Competitive Intelligence Approach. ... examined the use of marketing techniques in public libraries , and the e xtent to ... EMAIL FULL TEXT EMAIL FULL TEXT

Study of network resource allocation based on market and game theoretic mechanism

Science.gov (United States)

Liu, Yingmei; Wang, Hongwei; Wang, Gang

2004-04-01

We work on the network resource allocation issue concerning network management system function based on market-oriented mechanism. The scheme is to model the telecommunication network resources as trading goods in which the various network components could be owned by different competitive, real-world entities. This is a multidisciplinary framework concentrating on the similarity between resource allocation in network environment and the market mechanism in economic theory. By taking an economic (market-based and game theoretic) approach in routing of communication network, we study the dynamic behavior under game-theoretic framework in allocating network resources. Based on the prior work of Gibney and Jennings, we apply concepts of utility and fitness to the market mechanism with an intention to close the gap between experiment environment and real world situation.

Online marketing improvement based on marketing psychology, case: Roomsevilla

OpenAIRE

Laakkonen, Roosa

2013-01-01

The purpose of this thesis was to study and find out the best cost-effective online marketing channels for a Spanish housing agency Roomsevilla in order to strengthen its online marketing. In addition, this thesis aims to find out how the case company can use marketing psychology in its online marketing. The theoretical part includes online marketing, marketing mix and marketing psycho- logy which were collected from various books, online journals and websites. Also Cialdini's 6 Principle...

Relationship between human resource ability and market access capacity on business performance. (case study of wood craft micro- and small-scale industries in Gianyar Regency, Bali)

Science.gov (United States)

Sukartini, N. W.; Sudarmini, N. M.; Lasmini, N. K.

2018-01-01

The aims of this research are to: (1) analyze the influence of Human Resource Ability on market access capacity in Wood Craft Micro and Small Industry; (2) to analyze the effect of market access capacity on business performance; (3) analyze the influence of Human Resources ability on business performance. Data were collected using questionnaires, interviews, observations, and literature studies. The resulting data were analyzed using Struture Equation Modeling (SEM). The results of the analysis show that (1) there is a positive and significant influence of the ability of Human Resources on market access capacity in Wood Craft Micro-and Small-Scale Industries in Gianyar; (2) there is a positive and significant influence of market access capacity on business performance; and (3) there is a positive and significant influence of Human Resource ability on business performance. To improve the ability to access the market and business performance, it is recommended that human resource ability need to be improved through training; government and higher education institutions are expected to play a role in improving the ability of human resources (craftsmen) through provision of training programs

How Emerging Market Resource-poor Firms Compete and Outcompete Advanced Country Resource-Rich Rivals

DEFF Research Database (Denmark)

Li, Xin

2018-01-01

Purpose: The purpose of this paper is to comment on Professor Ming-Jer Chen’s recent publication titled “Competitive dynamics: Eastern roots, Western growth” and present an asymmetry reversing perspective on the competitive dynamics between two nonobvious, invisible or indirect competitors, namely......, how emerging market resource-poor firms compete and outcompete advanced country resource-rich rivals. Design/methodology/approach: The author first identifies an important neglect in Professor Chen’s scholarship on competitive dynamics, i.e., the neglect of the ubiquity of the less visible competition...... position, and try to avoid any direct competition with the strong incumbents. They often tactically appear to pursue different paths of development from those of the strong incumbents by focusing on particular product categories and market segments. Doing so allows the resource-poor firms to win times...

Strategic Factor Markets Scale Free Resources and Economic Performance

DEFF Research Database (Denmark)

Geisler Asmussen, Christian

2015-01-01

This paper analyzes how scale free resources, which can be acquired by multiple firms simultaneously and deployed against one another in product market competition, will be priced in strategic factor markets, and what the consequences are for the acquiring firms' performance. Based on a game-theo...

Strategic management of labor resources of agricultural enterprises on the basis of marketing

Directory of Open Access Journals (Sweden)

Julia Kalyuzhna

2018-06-01

Full Text Available Purpose. The goal of this paper is to characterize the theoretical aspects of strategic management of labor resources with the marketing principles in agrarian enterprises; to identify individual factors of influence on labor resources and to form a scheme effective strategic management of labor resources in conjunction with marketing activities of the enterprise. Methodology / approach. In the process of writing the article, were used such methods as: logical generalization – for the theoretical substantiation of the marketing activity’s and labor resources’ essence; statistical analysis – for the estimation of such factors, as migration movement of labor resources from rural areas, which influence on the functioning of agrarian enterprises; system analysis – for research and substantiation of effective strategic management of labor resources with the marketing principles as the main element of the enterprise’s activity. Results. Today in Ukraine one of the main problems of effective management of is the attraction and use of labor resources. Since labor is the main productive force in solving the issues of competitiveness, economic growth and ensuring the effective operation of the enterprise. The labor resources management is a complex process and has its own specific properties and regularities and should have systemic character and completeness based on the development of strategic management. Application of strategic management of labor resources with the marketing principles at agrarian enterprises will allow using economic, organizational and technical possibilities of production effectively. Originality / scientific novelty. An attempt to investigate the influence of interstate migration growth (decrease in the rural population as a negative factor of the labor resources reduction in agrarian enterprises, and the forecast for the prospective period was made. Practical value / implications. The forecasting level of labor

A resource-based theory of market structure and organizational form

NARCIS (Netherlands)

van Witteloostuijn, A.; Boone, C.A.J.J.

We argue that combining the insights from both the industrial organization and organizational ecology perspectives is likely to produce value added. We develop a resource-based theory of market structure, where resources pertain to the environmental assets (together forming the resource space)

Marginal Cost Pricing in a World without Perfect Competition: Implications for Electricity Markets with High Shares of Low Marginal Cost Resources

Energy Technology Data Exchange (ETDEWEB)

Frew, Bethany A. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Clark, Kara [National Renewable Energy Lab. (NREL), Golden, CO (United States); Bloom, Aaron P. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Milligan, Michael [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2017-12-02

A common approach to regulating electricity is through auction-based competitive wholesale markets. The goal of this approach is to provide a reliable supply of power at the lowest reasonable cost to the consumer. This necessitates market structures and operating rules that ensure revenue sufficiency for all generators needed for resource adequacy purposes. Wholesale electricity markets employ marginal-cost pricing to provide cost-effective dispatch such that resources are compensated for their operational costs. However, marginal-cost pricing alone cannot guarantee cost recovery outside of perfect competition, and electricity markets have at least six attributes that preclude them from functioning as perfectly competitive markets. These attributes include market power, externalities, public good attributes, lack of storage, wholesale price caps, and ineffective demand curve. Until (and unless) these failures are ameliorated, some form of corrective action(s) will be necessary to improve market efficiency so that prices can correctly reflect the needed level of system reliability. Many of these options necessarily involve some form of administrative or out-of-market actions, such as scarcity pricing, capacity payments, bilateral or other out-of-market contracts, or some hybrid combination. A key focus with these options is to create a connection between the electricity market and long-term reliability/loss-of-load expectation targets, which are inherently disconnected in the native markets because of the aforementioned market failures. The addition of variable generation resources can exacerbate revenue sufficiency and resource adequacy concerns caused by these underlying market failures. Because variable generation resources have near-zero marginal costs, they effectively suppress energy prices and reduce the capacity factors of conventional generators through the merit-order effect in the simplest case of a convex market; non-convexities can also suppress prices.

BIG DATA RESOURCES, MARKETING CAPABILITIES, AND FIRM PERFORMANCE.

OpenAIRE

Suoniemi, Samppa; Meyer-Waarden, Lars; Munzel, Andreas

2017-01-01

RESEARCH QUESTION Big data may significantly improve the efficiency and effectiveness of the firm's marketing capabilities. However, firms must overcome technological, skill-based and organisational challenges to become data-driven. Academic research has not empirically investigated how strategic big data resources, and to what extent, influence strategic marketing capabilities and, by extension, firm performance. The primary objective of this research is to remedy this crucial knowledge ...

Market-based autonomous resource and application management in private clouds

KAUST Repository

Costache, Stefania; Kortas, Samuel; Morin, Christine; Parlavantzas, Nikos

2016-01-01

High Performance Computing (HPC) clouds need to be efficiently shared between selfish tenants having applications with different resource requirements and Service Level Objectives (SLOs). The main difficulty relies on providing concurrent resource access to such tenants while maximizing the resource utilization. To overcome this challenge, we propose Merkat, a market-based SLO-driven cloud platform. Merkat relies on a market-based model specifically designed for on-demand fine-grain resource allocation to maximize resource utilization and it uses a combination of currency distribution and dynamic resource pricing to ensure proper resource distribution among tenants. To meet the tenant’s SLO, Merkat uses autonomous controllers, which apply adaptation policies that: (i) dynamically tune the application’s provisioned CPU and memory per virtual machine in contention periods, or (ii) dynamically change the number of virtual machines. Our evaluation with simulation and on the Grid’5000 testbed shows that Merkat provides flexible support for different application types and SLOs and good tenant satisfaction compared to existing centralized systems, while the infrastructure resource utilization is improved.

Market-based autonomous resource and application management in private clouds

KAUST Repository

Costache, Stefania

2016-10-12

High Performance Computing (HPC) clouds need to be efficiently shared between selfish tenants having applications with different resource requirements and Service Level Objectives (SLOs). The main difficulty relies on providing concurrent resource access to such tenants while maximizing the resource utilization. To overcome this challenge, we propose Merkat, a market-based SLO-driven cloud platform. Merkat relies on a market-based model specifically designed for on-demand fine-grain resource allocation to maximize resource utilization and it uses a combination of currency distribution and dynamic resource pricing to ensure proper resource distribution among tenants. To meet the tenant’s SLO, Merkat uses autonomous controllers, which apply adaptation policies that: (i) dynamically tune the application’s provisioned CPU and memory per virtual machine in contention periods, or (ii) dynamically change the number of virtual machines. Our evaluation with simulation and on the Grid’5000 testbed shows that Merkat provides flexible support for different application types and SLOs and good tenant satisfaction compared to existing centralized systems, while the infrastructure resource utilization is improved.

20 CFR 416.1246 - Disposal of resources at less than fair market value.

Science.gov (United States)

2010-04-01

... at less than fair market value. (a) General. (1) An individual (or eligible spouse) who gives away or sells a nonexcluded resource for less than fair market value for the purpose of establishing SSI or Medicaid eligibility will be charged with the difference between the fair market value of the resource and...

Market-based instruments for water policy: the market for water rights in Chile

International Nuclear Information System (INIS)

Redaelli, C.

2008-01-01

Market instruments have been often proposed with the aim of improving the efficient allocation of use rights over natural resources. This article analyzes the potential of market mechanisms in the field of water resources and focuses attention on the experience of Chile, one of the few cases in which water markets have been implemented on a wide scale. Evidence from the Chilean case is discussed in order to verify theoretical hypotheses and to outline the potential benefits but also the many drawbacks of these instruments. [it

A LINEAR PROGRAMMING METHOD TO ENHANCE RESOURCE UTILIZATION CASE OF ETHIOPIAN APPAREL SECTOR

Directory of Open Access Journals (Sweden)

Gezahegn Tesfaye

2016-06-01

Full Text Available The Ethiopian industrial development strategy is characterized by export-led and labor intensive industrialization. The country is emerging as the most important investment destination in its apparel sector. Thought this sector is expected to generate more income from the export market, its export earnings remain trivial mainly due to the inefficient organizational resource utilization. One of the competent techniques that help companies to efficiently improve the use of their resources to increase their profit is linear programming. In apparel manufacturing firms, efficient use of materials such as fabrics and sewing threads and processing time at different stages of production as well as minimization of labor and materials cost are necessary to enhance their profitability. Cutting, sewing, and finishing operations deserve more attention for apparel process optimization. However, the issue of proper resource allocation remains an unsolved problem within the Ethiopian apparel industry. The aim of this research is to devise efficient resource utilization mechanism for Ethiopian apparel sector to improve their resource utilization and profitability, taking one of the garment factories engaged in the export market as a case study. Five types of products the company is currently producing, the amount of resources employed to produce each unit of the products, and the value of profit per unit from the sale of each products have been collected from the case company. The monthly availability of resources utilized and the monthly production volume of the five products have also been collected from the company. The data gathered was mathematically modeled using a linear programming technique, and solved using MS-Excel solver. The findings of the study depicts that all of the organizational resources are severely underutilized. This research proved that the resource utilization of the case company can be improved from 46.41% of the current resource

The Synergy between City Human Resources and City Economy Development Based on the City Marketing: The Case of Chengdu

Directory of Open Access Journals (Sweden)

Bo Pu

2014-01-01

Full Text Available City human resources and the city economic development have a synergistic effect to attract high-quality talent and to encourage the sustainable development of the urban economy in the city marketing. Based on synergetics, we find out the evaluation indexes between the city human resources subsystem and urban economic development subsystem and constructed the evaluation system and model, and then used the yearbook data of Chengdu human resources and economic development from 2002 to 2012 and carried on empirical research. The results show that the level of coordinated development is weak between city human resources and city economic development at Chengdu, but it keeps rising slowly. The strong policy support shall be provided to Chengdu human resources and economic development by Chengdu government.

Solar PV electricity and market characteristics: two Canadian case-studies

International Nuclear Information System (INIS)

Rowlands, I.H.

2005-01-01

To determine whether solar electricity (that is, electricity generated by photovoltaics) is, on an average, more valuable - in market terms - than the electricity generated in power systems as a whole, this article investigates the extent to which solar resource availability in two Canadian locations is associated with peak electricity market demand and peak electricity market price. More specifically, solar radiation and electricity market data for the period 1 May 2002 to 30 April 2004 are examined for Calgary, Alta. and Guelph, Ont. A variety of visual and statistical investigations reveal that solar radiation values coincide closely with peak electricity market demand and, though to a somewhat lesser extent, peak electricity market prices during the summertime in each location. While more detailed investigation is needed in order to determine the specific impact of different levels of PV penetration upon provincial electricity markets, the article provides ample encouragement for further research. The article also shows how different techniques can be used-in any location-to investigate the relationship among solar electricity potential, system-wide demand and market prices. With electricity industries being restructured around the world, it continues to be important for solar energy proponents to participate in discussions regarding economic costs and benefits. Techniques used in this article can help them advance the solar electricity case more effectively and thus catalyse the deployment of photovoltaics in markets around the world. (author)

Business Solutions Case Study: Marketing Zero Energy Homes: Tommy Williams Homes, Gainesville, Florida

Energy Technology Data Exchange (ETDEWEB)

None

2015-06-01

Building America research has shown that high-performance homes can potentially give builders an edge in the marketplace and can boost sales, but it doesn't happen automatically. It requires a tailored, easy-to-understand marketing campaign, and sometimes a little flair. This case study highlights the successful marketing approach of Tommy Williams Homes, which devotes resources to advertising, targeted social media outlets and blogs, realtor education seminars, and groundbreaking and open house celebrations. As a result, in one community, 2013 property sales records show that TWH outsells the only other builder in the development at a higher price, with fewer days on the market.

Market-Based Resource Allocation in a Wirelessly Integrated Naval Engineering Plant

Science.gov (United States)

2009-12-01

available wireless nodes will be developed. Using a multi-agent approach based on free market economics (termed market based control) will be explored...as battery power, data storage capacity, MPU time, wireless bandwidth, etc.) required to perform complex computational tasks are available only in a...network. One approach to this problem is to apply free-market economics to help allocate these resources. Free-market economies can be thought of as

Human resources evaluation in a marketing organization

Directory of Open Access Journals (Sweden)

Gutić Dragutin

2009-01-01

Full Text Available This work is first of all part of authors' initiated thinking in which in a certain way they try to promote the idea and need to accept and develop the concept of human resources management by marketing managers. This work's subject matter deals with human resources evaluation in a marketing organization as an important and certain element of this management. A new approach with critical reference to the present state of theory and practice is explained, new solutions are offered and thorough, almost radical changes and turnarounds are supported. Marketing managers mostly reluctantly accept the evaluation system for their employees. They often say that this is not their basic job, that it unnecessarily and absurdly puts a burden on them, that it takes their time, or they think however that their goal is to increase sales, to extend the existing and enter new markets, to improve the relationship with buyers and consumers etc. Evaluation enables employees to understand clearly what they are expected and how their results will be evaluated. Each member of the organization wants to know and have feedback about his or her work. This assessment of his or her work is a basis for rewarding, job security, career development, promotion in the organization, improvement and professional training etc. Evaluation is not in the least easy and simple work. On the contrary, It is a matter of a very complicated work followed by many difficulties and different restrictions in practice. It is a fact that great part of failure and poor system lies in an approach systematically incomplete and taken for granted. The authors gave a thorough review of basic restrictions and difficulties that should be count on when evaluating the employees. They come from the evaluators themselves (marketing managers, unelaborated evaluation methodology, as well as insufficient and late information as a base for evaluation. Marketing managers efficiency evaluation is focused through

Direct e-mail marketing: Case of Serbia

OpenAIRE

Končar Jelena A.; Vukmirović Goran; Katai Žita

2005-01-01

Direct e-mail marketing refers to approaching customers directly, without employing intermediaries. It represents a direct mode of communication with the target population, which affects the creation of stronger and more loyal relationships with prospective customers, compared to traditional direct marketing resources (TV, radio, print and advertising panels, etc). The main goal of direct e-mail marketing is building long-term "one to one" relationships with current and prospective customers....

Four Essays on the Economics of Energy and Resource Markets

OpenAIRE

Hecking, Harald

2015-01-01

The thesis at hand seeks to improve the understanding of resource and energy markets, their specific characteristics and their interaction with each other. Therefore, the thesis includes four research papers on the markets for natural gas, coking coal, iron ore, electricity and heat. Each paper, representing one chapter of this thesis, addresses one or more of the specific characteristics outlined above. Chapter 2 assesses the effects of a supply shock on the world market for natural gas....

Box-triangular multiobjective linear programs for resource allocation with application to load management and energy market problems

International Nuclear Information System (INIS)

Ekel, P.Y.; Galperin, E.A.

2003-01-01

Models for multicriteria resource allocation are constructed with the specific box-triangular structure of a feasible region. The method of balance set equations is extended for the satisfaction level representation of the cost function space including the case of linearly dependent cost functions. On this basis, different goal criteria on the balance set are investigated for linear cases. Procedures for determining the balance set and finding goal-optimal Pareto solutions are illustrated on examples. The results of the paper are of universal character and can find wide applications in allocating diverse types of resources on the multiobjective basis in planning and control of complex systems including load management and energy market problems. (Author)

Assessing market structures in resource markets. An empirical analysis of the market for metallurgical coal using various equilibrium models

Energy Technology Data Exchange (ETDEWEB)

Lorenczik, Stefan; Panke, Timo [Koeln Univ. (Germany). Inst. of Energy Economics

2015-05-15

The prevalent market structures found in many resource markets consist of a high concentration on the supply side and a low demand elasticity. Market results are therefore frequently assumed to be an outcome of strategic interaction between producers. Common models to investigate the market outcomes and underlying market structures are games representing competitive markets, strategic Cournot competition and Stackelberg structures taking into account a dominant player acting first followed by one or more followers. Besides analysing a previously neglected scenario of the latter kind, we add to the literature by expanding the application of mathematical models by applying an Equilibrium Problem with Equilibrium Constraints (EPEC), which is used to model multi-leader-follower games, to a spatial market. We apply our model by investigating the prevalent market setting in the international market for metallurgical coal between 2008 and 2010, whose market structure provides arguments for a wide variety of market structures. Using different statistical measures and comparing model with actual market outcomes, we find that two previously neglected settings perform best: First, a setting in which the four largest metallurgical coal exporting firms compete against each other as Stackelberg leaders, while the remainders act as Cournot followers. Second, a setting with BHPB acting as sole Stackelberg leader.

Assessing market structures in resource markets. An empirical analysis of the market for metallurgical coal using various equilibrium models

International Nuclear Information System (INIS)

Lorenczik, Stefan; Panke, Timo

2015-01-01

The prevalent market structures found in many resource markets consist of a high concentration on the supply side and a low demand elasticity. Market results are therefore frequently assumed to be an outcome of strategic interaction between producers. Common models to investigate the market outcomes and underlying market structures are games representing competitive markets, strategic Cournot competition and Stackelberg structures taking into account a dominant player acting first followed by one or more followers. Besides analysing a previously neglected scenario of the latter kind, we add to the literature by expanding the application of mathematical models by applying an Equilibrium Problem with Equilibrium Constraints (EPEC), which is used to model multi-leader-follower games, to a spatial market. We apply our model by investigating the prevalent market setting in the international market for metallurgical coal between 2008 and 2010, whose market structure provides arguments for a wide variety of market structures. Using different statistical measures and comparing model with actual market outcomes, we find that two previously neglected settings perform best: First, a setting in which the four largest metallurgical coal exporting firms compete against each other as Stackelberg leaders, while the remainders act as Cournot followers. Second, a setting with BHPB acting as sole Stackelberg leader.

A pre-feasibility case study on integrated resource planning including renewables

International Nuclear Information System (INIS)

Yilmaz, Pelin; Hakan Hocaoglu, M.; Konukman, Alp Er S.

2008-01-01

In recent years, economical and environmental constraints force governments and energy policy decision-makers to change the prominent characteristics of the electricity markets. Accordingly, depending on local conditions on the demand side, usage of integrated resource planning approaches in conjunction with renewable technologies has gained more importance. In this respect, an integrated resource planning option, which includes the design and optimization of grid-connected renewable energy plants, should be evaluated to facilitate a cost-effective and green solution to a sustainable future. In this paper, an integrated resource planning case is studied for an educational campus, located in Gebze, Turkey. It is found that for the considered campus, the integrated resource planning scenario that includes renewables as a supply-side option with existing time-of-use tariff may provide a cost-effective energy production, particularly for the high penetration level of the renewables

Marketing a national forest: the resource manager's dilemma

Science.gov (United States)

Howard A. Clonts; Jeffrey R. Hibbert

1995-01-01

National Forests throughout the United States are facing critical management decisions regarding optimal resource use amidst strong countervailing pressures for access. Visitors to Talladega National Forest in Alabama were surveyed to develop appropriate marketing strategies. Cluster analysis showed that separate homogeneous user groups exist. This information was...

Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation

Science.gov (United States)

Hunt, Shelby D.; Madhavaram, Sreedhar

2006-01-01

Knowledge of marketing strategy is essential for marketing majors. To supplement and/or replace the traditional lecture-discussion approach, several pedagogical vehicles have been recommended to teach marketing strategy, including the analytic hierarchy process; career-planning cases; computer-assisted, simulated marketing cases; experiential…

[Surveys on resources and varieties on Chinese markets of crude drug mahuang].

Science.gov (United States)

Hong, Hao; Chen, Hubiao; Xu, Feng; Zang, Xinyu; Yang, Donghui; Wang, Xuan; Cai, Shaoqing; Mikage, Masayuki

2011-05-01

Many species of the genus Ephedra plants are used as Chinese traditional medicines, in Chinese which are known as "Mahuang" (Ephedrae Herba). In order to get a clear picture of resources distribution and varieties on Chinese markets of the crude drug Mahuang and provide scientific basis for their resource conservation and sustainable use, during recent years we conducted field investigations and market researches many times. The results showed that the most common species on the Chinese markets was E. sinica (33/38 commercial samples), followed by E. intermedia (5/38 commercial samples), which was also used in local clinics in Qing-hai, Gansu and Xinjiang province, no E. equisetina was found in the market. We noticed that the resources of both official and non-official plants of Mahuang, especially Zhong-Mahuang and Muzei-Mahuang, were seriously damaged in the past decade because of the ecological environment damage and over-digging. Zhong-Mahuang was distinguished in Ningxia and north Gansu, which was once one of the most distribution areas and contains more than 10,000 t Zhong-Mahuang. Muzei-Mahuang was distinguished in most places and distributed sparsely around Altay Mountains in northeast in Xinjiang. Thus, Cultivation of Mahuang, especially Zhong-Mahuang and Muzei-Mahuang should be greatly developed. At the same time, wild resources of Mahuang must be preserved strictly, i.e., proper method of cutting Ephedra plant could prevent the damage of the resource.

Direct e-mail marketing: Case of Serbia

Directory of Open Access Journals (Sweden)

Končar Jelena A.

2005-01-01

Full Text Available Direct e-mail marketing refers to approaching customers directly, without employing intermediaries. It represents a direct mode of communication with the target population, which affects the creation of stronger and more loyal relationships with prospective customers, compared to traditional direct marketing resources (TV, radio, print and advertising panels, etc. The main goal of direct e-mail marketing is building long-term "one to one" relationships with current and prospective customers. Direct e-mail marketing is not aimed at momentary sale, but at boosting certain product preferences due to the engagement of numerous electronic media.

Integrating internal communications, human resource management and marketing concepts into the new internal marketing philosophy

OpenAIRE

Sinčić, Dubravka; Pološki Vokić, Nina

2007-01-01

Successful companies attach great importance to human resource management and internal communications, because they are aware of the value of those activities and of strategic advantage they can bring to the organization. They should also realize that it is necessary to live internal marketing philosophy, if they stream to offer quality products and services to both markets: internal and external. The idea of satisfied employees for the benefit of satisfied customers is accepted and developed...

[Surveys on resources and varieties on Chinese markets of crude drug Xixin].

Science.gov (United States)

Li, Yaoli; Yu, Jie; Cao, Chen; Xie, Baibo; Zhang, Cuiying; Liu, Zhong; Shang, Mingying; Wang, Xuan; Cai, Shaoqing

2010-12-01

Many species of the genus Asarum plants are used as Chinese traditional or folk medicines, in Chinese which are known as "Xixin" (Asari Radix et Rhizoma) , "Bei-Xixin" , "Hua-Xixin" and "Nan-Xixin" , etc. In order to get a clear picture of resources distribution and varieties on Chinese markets of the crude drug Xixin and provide scientific basis for their resource conservation and sustainable use, during recent years we conducted field investigations and market researches many times. The results showed that the resources of both official Xixins and non-official Xixins were decreased because of the ecological environment damage and over-digging, especially species whose population size was small. Bei-Xixin derived from A. heterotropoides var. mandshuricum was the most species on the Chinese markets except for a few areas of China. Hua-Xixin derived from A. sieboldii and non-official Xixins were mainly used in their producing areas. Cultivation of Hua-Xixin should be greatly developed, and wild resources of non-official species must be preserved strictly.

Selection of population controls for a Salmonella case-control study in the UK using a market research panel and web-survey provides time and resource savings.

Science.gov (United States)

Mook, P; Kanagarajah, S; Maguire, H; Adak, G K; Dabrera, G; Waldram, A; Freeman, R; Charlett, A; Oliver, I

2016-04-01

Timely recruitment of population controls in infectious disease outbreak investigations is challenging. We evaluated the timeliness and cost of using a market research panel as a sampling frame for recruiting controls in a case-control study during an outbreak of Salmonella Mikawasima in the UK in 2013. We deployed a web-survey by email to targeted members of a market research panel (panel controls) in parallel to the outbreak control team interviewing randomly selected public health staff by telephone and completing paper-based questionnaires (staff controls). Recruitment and completion of exposure history web-surveys for panel controls (n = 123) took 14 h compared to 15 days for staff controls (n = 82). The average staff-time cost per questionnaire for staff controls was £13·13 compared to an invoiced cost of £3·60 per panel control. Differences in the distribution of some exposures existed between these control groups but case-control studies using each group found that illness was associated with consumption of chicken outside of the home and chicken from local butchers. Recruiting market research panel controls offers time and resource savings. More rapid investigations would enable more prompt implementation of control measures. We recommend that this method of recruiting controls is considered in future investigations and assessed further to better understand strengths and limitations.

Integrated marketing communication in tourism – an analysis. Case study: Muntenia and Oltenia

Directory of Open Access Journals (Sweden)

Aurelia-Felicia STĂNCIOIU

2013-06-01

Full Text Available The multitude of factors interfering in the process of image formation and the way in which they act in a unique combination, similar to a genetic code for a consumer, influences the image study of a tourism destination in the direction of becoming a complex process. In the marketing activity of each destination, the analysis of the importance of destination’s resources represents an essential step, however, as the multifaceted tourism product presents (in combination with, as well as through other policies – price, distribution etc. a strong diversification, the distinction between the real, objective situation of the destination’s resources and the lack of their communication, on the one hand, and the distinction between the real situation and the way in which the resources are “presented” (in the direction of maximising or minimising them, on the other hand, can constitute a barrier in the path of formulating and/or fulfilling the marketing objectives and, respectively, the communication ones. In this context, in the authors’ opinion, in aid of a positioning strategy as accurate as possible – starting point in the integrated marketing communication strategy, a radiography of the tourism resources, their place and their reflection, in relation to those communicated through the different promotional instruments (examples, books, guides, online tourism agencies, social media etc., is permanently imposed, all the more in the case of a macrodestination like Romania, and should be carefully monitorised.

Unemployment Benefits and Parental Resources: What Helps the Young Unemployed with Labour Market Integration?

Science.gov (United States)

Jacob, Marita

2008-01-01

This article deals with the question of how different resources affect the labour market integration of the young unemployed. Previous research has often focused on the effects of unemployment compensation benefits on labour market outcomes. However, for young unemployed people additional parental resources may be even more important. The article…

Energy Policy Case Study - California: Renewables and Distributed Energy Resources

Energy Technology Data Exchange (ETDEWEB)

Homer, Juliet S. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Bender, Sadie R. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Weimar, Mark R. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States)

2016-09-19

The purpose of this document is to present a case study of energy policies in California related to power system transformation and renewable and distributed energy resources (DERs). Distributed energy resources represent a broad range of technologies that can significantly impact how much, and when, electricity is demanded from the grid. Key policies and proceedings related to power system transformation and DERs are grouped into the following categories: 1.Policies that support achieving environmental and climate goals 2.Policies that promote deployment of DERs 3.Policies that support reliability and integration of DERs 4.Policies that promote market animation and support customer choice. Major challenges going forward are forecasting and modeling DERs, regulatory and utility business model issues, reliability, valuation and pricing, and data management and sharing.

Marketing strategies to add economic value, reactions on corporate social responsibility advertising in print media: an Indian company case

OpenAIRE

Karunamoorthy, S; Selvarasu, A.; Filipe, J.

2013-01-01

Corporate social responsibility advertising (CSR Advertising) results from commercial advertising, having social dimensions. This concept works as a marketing tool of cause-related marketing (CR Marketing). In this study, the case of IOCL (an Indian oil company) is presented to show how the company creates innovative advertising ideas, serves the society, contributes to save environmental natural resources and allows to add economic value. In addition to the usual ways of commercial advertisi...

Electricity market equilibrium model with resource constraint and transmission congestion

Energy Technology Data Exchange (ETDEWEB)

Gao, F. [ABB, Inc., Santa Clara, CA 95050 (United States); Sheble, G.B. [Portland State University, Portland, OR 97207 (United States)

2010-01-15

Electricity market equilibrium model not only helps Independent System Operator/Regulator analyze market performance and market power, but also provides Market Participants the ability to build optimal bidding strategies based on Microeconomics analysis. Supply Function Equilibrium (SFE) is attractive compared to traditional models and many efforts have been made on it before. However, most past research focused on a single-period, single-market model and did not address the fact that GENCOs hold a portfolio of assets in both electricity and fuel markets. This paper first identifies a proper SFE model, which can be applied to a multiple-period situation. Then the paper develops the equilibrium condition using discrete time optimal control considering fuel resource constraints. Finally, the paper discusses the issues of multiple equilibria caused by transmission network and shows that a transmission constrained equilibrium may exist, however the shadow price may not be zero. Additionally, an advantage from the proposed model for merchant transmission planning is discussed. (author)

Electricity market equilibrium model with resource constraint and transmission congestion

International Nuclear Information System (INIS)

Gao, F.; Sheble, G.B.

2010-01-01

Electricity market equilibrium model not only helps Independent System Operator/Regulator analyze market performance and market power, but also provides Market Participants the ability to build optimal bidding strategies based on Microeconomics analysis. Supply Function Equilibrium (SFE) is attractive compared to traditional models and many efforts have been made on it before. However, most past research focused on a single-period, single-market model and did not address the fact that GENCOs hold a portfolio of assets in both electricity and fuel markets. This paper first identifies a proper SFE model, which can be applied to a multiple-period situation. Then the paper develops the equilibrium condition using discrete time optimal control considering fuel resource constraints. Finally, the paper discusses the issues of multiple equilibria caused by transmission network and shows that a transmission constrained equilibrium may exist, however the shadow price may not be zero. Additionally, an advantage from the proposed model for merchant transmission planning is discussed. (author)

A test of the theory of nonrenewable resources. Controlling for exploration and market power

Energy Technology Data Exchange (ETDEWEB)

Malischek, Raimund [Koeln Univ. (Germany). Inst. of Energy Economics; Tode, Christian [Koeln Univ. (Germany). Inst. of Energy Economics; Koeln Univ. (Germany). Dept. of Economics

2015-05-15

Despite the central role of the Hotelling model within the theory of nonrenewable resources, tests of the model are rarely found. If existent, these tests tend to ignore two key features, namely market power and exploration. We therefore suggest an extension of the basic Hotelling framework to incorporate exploration activity and market power and propose an implicit price behavior test of the model to indicate whether firms undergo inter-temporal optimization. When applied to a newly constructed data set for the uranium mining industry, the null hypothesis of the firm optimizing inter-temporally is rejected in all settings. However, parameter estimates of the model still yield valuable information on cost structure, resource scarcity and market power. Our results suggest that the shadow price of the resource in situ is comparably small and may be overshadowed by market power, which may serve as an explanation for the firm failing to optimize inter-temporally.

A test of the theory of nonrenewable resources. Controlling for exploration and market power

International Nuclear Information System (INIS)

Malischek, Raimund; Tode, Christian; Koeln Univ.

2015-01-01

Despite the central role of the Hotelling model within the theory of nonrenewable resources, tests of the model are rarely found. If existent, these tests tend to ignore two key features, namely market power and exploration. We therefore suggest an extension of the basic Hotelling framework to incorporate exploration activity and market power and propose an implicit price behavior test of the model to indicate whether firms undergo inter-temporal optimization. When applied to a newly constructed data set for the uranium mining industry, the null hypothesis of the firm optimizing inter-temporally is rejected in all settings. However, parameter estimates of the model still yield valuable information on cost structure, resource scarcity and market power. Our results suggest that the shadow price of the resource in situ is comparably small and may be overshadowed by market power, which may serve as an explanation for the firm failing to optimize inter-temporally.

Gender Analysis Of Electronic Information Resource Use: The Case ...

African Journals Online (AJOL)

Based on the findings the study concluded that access and use of electronic information resources creates a “social digital divide” along gender lines. The study ... Finally, the library needs to change its marketing strategies on the availability of electronic information resources to increase awareness of these resources.

Utility-Marketer Partnerships. An Effective Strategy for Marketing Green Power?

Energy Technology Data Exchange (ETDEWEB)

Bird, L. A. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Brown, E. S. [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2006-04-01

This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility’s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.

Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power?

Energy Technology Data Exchange (ETDEWEB)

Bird, L. A.; Brown, E. S.

2006-04-01

This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility?s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.

Canada's conventional natural gas resources : a status report : an energy market assessment

International Nuclear Information System (INIS)

2004-04-01

The National Energy Board monitors the supply of all energy commodities in Canada as well as the demand for Canadian energy commodities in domestic and export markets. Energy market assessment reports examine different facets of the Canadian energy market and include long term-assessments of Canada's supply and demand as well as near-term energy market issues. This report examines the geological potential for conventional natural gas resources. An estimate of those resources for Canada was also presented. The main objective of the report is to set the groundwork for future partnerships between provincial, territorial and federal agencies. The size of Alberta's conventional natural gas resources is being examined in partnership with the Alberta Energy and Utilities Board (EUB). The ultimate potential for conventional natural gas in British Columbia is being assessed by the British Columbia Ministry of Energy and Mines. The Board's internal assessment for 2004 has revealed an estimate of 207 trillion cubic feet for the ultimate of conventional natural gas in Alberta. This estimate is higher than the estimate provided by the Canadian Gas Potential Committee in 2001 and higher than the 1992 assessment of the EUB. It was noted that most undiscovered resources in Alberta will be found in the shallow Cretaceous zones, not in deep Devonian zones. The Board also revised its estimate for the Mackenzie Delta-Beaufort Sea region and the East Newfoundland Basin. The current estimate for ultimate potential of conventional natural gas in Canada is 501 trillion cubic feet, with the following distribution of the resources by basin: Western Canada Sedimentary Basin (54.5 per cent), Northern Canada (23.1 per cent), East Coast (18.3 per cent), West Coast (3.4 per cent), Ontario (0.5 per cent), and Gulf of St. Lawrence (0.3 per cent). 39 refs., 7 tabs., 13 figs

Integration of distributed energy resources into low voltage grid: A market-based multiperiod optimization model

Energy Technology Data Exchange (ETDEWEB)

Mashhour, Elahe; Moghaddas-Tafreshi, S.M. [Faculty of Electrical Engineering, K.N. Toosi University of Technology, Seyd Khandan, P.O. Box 16315-1355, Shariati, Tehran (Iran)

2010-04-15

This paper develops a multiperiod optimization model for an interconnected micro grid with hierarchical control that participates in wholesale energy market to maximize its benefit (i.e. revenues-costs). In addition to the operational constraints of distributed energy resources (DER) including both inter-temporal and non-inter-temporal types, the adequacy and steady-state security constraints of micro grid and its power losses are incorporated in the optimization model. In the presented model, DER are integrated into low voltage grid considering both technical and economical aspects. This integration as a micro grid can participate in wholesale energy market as an entity with dual role including producer and consumer based on the direction of exchanged power. The developed model is evaluated by testing on a micro grid considering different cases and the results are analyzed. (author)

Born Global from the Resource-Based Theory: A Case Study in Colombia

Directory of Open Access Journals (Sweden)

Alexander Tabares

2015-07-01

Full Text Available This paper describes how a born global firm goes into international market from inception at its early years. The objective of this paper is to analyze from the resource-based theory how a born global firm engages in international market. This empirical investigation has been carried out as an explorative single-case study, a high-tech firm, Digital Partner, based in Medellin, Antioquia. The main findings of the research show that organizational capabilities based on intellectual capital are crucial for the development of a born global. Thus, capabilities such as entrepreneurship, global vision, internationally market knowledge, learning management, IT capabilities, technological innovation, collaborative work, networks and customer orientation are recurrent and they correspond to other similar research results. Contributions of the study are both academic (for the advance of the research in born global field and practical (for the design of governmental policies to foster born global firms.

Geothermal prospects in British Columbia: Resource, market and regulatory aspects

International Nuclear Information System (INIS)

Ghomshei, M.M.; Brown, T.L.S.; MacRae, J.M.

1992-01-01

British Columbia is host to about 15 young volcanic centres and 60 hot springs, all evidence of presence of geothermal resources. Most high-grade geothermal prospects in British Columbia are located along 3 volcanic belts in the south-western region of the province. It is estimated that a minimum of 800 MWe can be generated from the known prospects in this region. Significant low-grade geothermal resources exist in several provincial regions. Market applications consistent with the geothermal resources known and expected to occur in British Columbia include electrical generation, process and other direct heat uses and recreation. Leasing, exploration and development operations for high-grade geothermal resources are addressed by the British Columbia open-quotes Geothermal Resources Actclose quotes which defines geothermal resources and reserves all rights to the Crown in the right of the Province

Efficient pricing and investment in electricity markets with intermittent resources

International Nuclear Information System (INIS)

Chao, Hung-po

2011-01-01

Facing growing technological and environmental challenges, the electricity industry needs effective pricing mechanism to promote efficient risk management and investment decisions. In a restructured electricity market with competitive wholesale prices and traditionally regulated retail rates, however, there are technical and institutional barriers that prevent dynamic pricing with price responsive demand. In regions with limited energy storage capacity, intermittent renewable resources present special challenges. This could adversely affect the effectiveness of public policies causing inefficient investments in energy technologies. In this paper, we present an updated economic model of pricing and investment in restructured electricity market and use the model in a simulation study for an initial assessment of renewable energy strategy and alternative pricing mechanisms. A key objective of the study is to shed light on the policy issues so that effective decisions can be made to improve efficiency. - Highlights: → Renewable resources present special challenges in regions with limited energy storage capacity. → This paper presents an updated economic model of pricing and investment in restructured electricity market. → A simulation study assesses renewable energy strategy and alternative pricing mechanisms. → The study results inform policy decisions to improve efficient investments in energy technologies.

Developing green energy resources - a case study in B.C

International Nuclear Information System (INIS)

McKenna, J.; Thompson, P.

2001-01-01

British Columbia Hydro, a Crown Corporation embarked on a strategy to become a sustainable energy company in 2001. An integral part of that strategy was to include reliable green and alternative energy sources in its power generation mix. In this framework, green and alternative energy contributes substantially to future investment decisions, revenue and competitive positioning in the market place. This paper presents a case study for green energy resources in the context of British Columbia Hydro. It discusses methods to quantify Greenhouse Emissions and ways to reduce Greenhouse Gases by choosing cleaner power with examples from a demonstration project on Vancouver Island

Snapping up the market: the Rock Hamburgueria case

Directory of Open Access Journals (Sweden)

Ana Paula Kieling

2017-01-01

Full Text Available This study case aims to offer the students an opportunity of experiencing relevant situations to the marketing context, from the management analysis of Rock Hamburgueria, an establishment that sells gourmet burgers in a competitive environment. The restaurant, opened in 2014 in Florianópolis, SC, Brazil by Melissa Andrade and André Fernandes, was profitable in its first year of activity, but has suffered a drop in sales, attributed to the increased competition in the industry and the economic crisis in the country. To outstand from the others, reach their target audience and achieve better results, the partners need to invest in marketing strategies, but given their limited capital to invest in the field, the partners are facing a dilemma: should they focus on traditional marketing or digital marketing actions? As a teaching tool, the case was developed to be used in graduate and undergraduate courses in Business Administration and Marketing. The discussion in the in Marketing Management and Digital Marketing courses includes topics such as marketing management and digital marketing.

Marketing Plan for a Case company

OpenAIRE

Iadykina, Anastasiia; Pavlidi, Kiriaki

2015-01-01

The major objective of this thesis is composing a concise, reliable and useful marketing plan for a Phimiso - My Sushi Café. The necessity of implementing the marketing planning and document a marketing plan with an action program arose when the case company experienced the negative affect of poor concept with misleading message and way too wide expansion of the menu. All of the above lead to outflow of the customers and stagnancy of the company. The final document covers the traditi...

Wind power, network congestion and hydro resource utilisation in the Norwegian power market

International Nuclear Information System (INIS)

Foersund, Finn; Singh, Balbir; Jensen, Trond; Larsen, Cato

2005-01-01

Capacity constraints in electricity networks can have important impacts on utilization of new renewable energy (RE) capacity and incumbent generation resources. Neglect of such impacts in development of RE resources can result in crowding-out of incumbent generation. This trade-off is particularly problematic if the incumbent generation also consists of renewable sources, such as hydropower in the Norwegian electricity system. This paper presents a numerical analysis of the current wind-power development plans in North Norway and their impacts on utilization of hydropower. Policy simulations in paper are conducted using a dynamic partial equilibrium model that is calibrated to reflect the structure of the Nordic power market. The paper draws conclusion and policy implications for integration of RE resources in the Norwegian power market. (Author)

Analysis of rural entrepreneurship under the theorethical approach of resources and capabilities: the case of a rural microbusiness

International Nuclear Information System (INIS)

Vargas-Hernandez-Jose, G.

2012-01-01

The aim of this paper is to analyze the case of a joint venture stage to determine the successes and failures to undertake this business, based on the theory of resources and skills of entrepreneurship and business. It is intended to answer the question, what were the successes and failures committed by entrepreneurs to run the business plan in this particular case?. The answers were found relating the situations described in the case with the theories of resources and skills and entrepreneurship. The analysis concludes that the empirical knowledge of entrepreneurs, in this case were not sufficient to direct the business to success, and that the lack of structured knowledge and adequate scientific support for this project strongly directed towards the non-permanence on the market

New Real-Time Market Facilitating Demand-Side Resources for System Balancing

DEFF Research Database (Denmark)

Feng, Donghan; Nyeng, Preben; Xie, Jun

2011-01-01

Many demand side resources have the potential to provide fast and low cost balancing services. Switching these devices on and off can be executed in seconds and have limited consequences for the customers if the duration is not long. With carefully designed market rules, tens of thousands...... the participation of demand-side resources. In light of the future environment of increasing intermittent renewable power and distributed energy/storage resources, stochastic time-series and Monte-Carlo simulation are used to analyze the relationship between balancing requirement and generation/demand uncertainties...

THE IMPORTANCE OF HUMAN RESOURCES ON ROMANIA'S LABOR MARKET

Directory of Open Access Journals (Sweden)

IRINA-ELENA CHIRTOC

2010-01-01

Full Text Available An increasingly important role in economic activity has the human resources. These are represented of population, also planning and management of such resources are extremely important, almost as important as raw materials and energy resources. Without people, any activity of exploitation of deposits is not possible, as otherwise there can be not possible any economic action or otherwise. The labor market in Romania has undergonesignificant changes in the process of economic transition, manifested by reducing the active and occupied people, by maintaining relatively steady unemployment rate and increasing youth unemployment and the long term unemployment, being affected mainly by the limited capacity of creation new jobs. In parallel with the reduction in employment people, it occurred significant changes in employment structure by sectors, industries, regions, types of ownership, age and occupational status.

Market-based autonomous resource and application management in the cloud

International Nuclear Information System (INIS)

Costache, Stefania Victoria

2013-01-01

Organizations owning HPC infrastructures are facing difficulties in managing their resources. These difficulties come from the need to provide concurrent resource access to different application types while considering that users might have different performance objectives for their applications. Cloud computing brings more flexibility and better resource control, promising to improve the user's satisfaction in terms of perceived Quality of Service. Nevertheless, current cloud solutions provide limited support for users to express or use various resource management policies and they don't provide any support for application performance objectives. In this thesis, we present an approach that addresses this challenge in an unique way. Our approach provides a fully decentralized resource control by allocating resources through a proportional-share market, while applications run in autonomous virtual environments capable of scaling the application demand according to user performance objectives. The combination of currency distribution and dynamic resource pricing ensures fair resource utilization. We evaluated our approach in simulation and on the Grid'5000 test bed. Our results show that our approach can enable the co-habitation of different resource usage policies on the infrastructure, improving resource utilisation. (author)

COMPETITIVE ADVANTAGE OF A FRANCHISEE IN THE SOFTWARE MARKET: THE CASE OF TOTVS

OpenAIRE

Matoso, Joelson Obregão; Abib, Gustavo

2015-01-01

ABSTRACT In highly competitive technology markets, such as the market in which Enterprise Resource Management (ERP) service providers do business, it has become of fundamental importance to understand the factors that create competitive advantages. This paper presents the support from the theoretical frameworks offered by the Resource-based View (RBV) and the Market-based View (MBV) to attempt to explain the competitive advantage held by Totvs Curitiba, a franchise of Totvs, which in turn is ...

Load As A Reliability Resource in the Restructured Electricity Market

Energy Technology Data Exchange (ETDEWEB)

Kueck, J.D.

2002-06-10

Recent electricity price spikes are painful reminders of the value that meaningful demand-side responses could bring to the restructuring US electricity system. Review of the aggregate offers made by suppliers confirms that even a modest increase in demand elasticity could dramatically reduce these extremes in price volatility. There is a strong need for dramatically increased customer participation in these markets to enhance system reliability and reduce price volatility. Indeed, allowing customers to manage their loads in response to system conditions might be thought of as the ultimate reliability resource. Most would agree that meaningful demand-side responses to price are the hallmark of a well-functioning competitive market [1]. Yet, in today's markets for electricity, little or no such response is evident. The reason is simple: customers currently do not experience directly the time-varying costs of their consumption decisions. Consequently, they have no incentive to modify these decisions in ways that might enhance system reliability or improve the efficiency of the markets in which electricity is traded. Increased customer participation is a necessary step in the evolution toward more efficient markets for electricity and ancillary services. This scoping report provides a three-part assessment of the current status of efforts to enhance the ability of customer's load to participate in competitive markets with a specific focus on the role of customer loads in enhancing electricity system reliability. First, this report considers the definitions of electricity-reliability-enhancing ancillary services (Section 2) and a preliminary assessment of the ability of customer's loads to provide these services. Second, is a review a variety of programs in which load has been called on as a system reliability resource (Section 3). These experiences, drawn from both past and current utility and ISO programs, focus on programs triggered by system

Place Marketing. Cluj-Napoca City Case Study

Directory of Open Access Journals (Sweden)

Dan Tudor LAZĂR

2007-06-01

Full Text Available Recently, places have become like businesses. Forces such as globalization and the new 21st century technology lead to the mobility of the resources. In this newly created situation places found themselves in a position of competing with each other. In order to face this competition places incorporate new concepts such as “marketing” into their development strategies. Concepts such as ‘place competition’, ‘distinguish and competitive advantages of the place’, ‘the brand of the place’ and ‘co-branding’ are key aspects discussed in this paper regarding the case of Cluj-Napoca. In this study we focus on elaborating this key aspects of place marketing from the citizens’ perception. We asked the citizens about their perception concerning: the most representative city brands, the importance of these brands in promoting the city’s image, the differences between their city and others and their perception towards the existence of place competition.

The development of Facebook marketing utilizing Content marketing. Case: Pirjon Pakari Oy.

OpenAIRE

Lehtikangas, Pauliina

2015-01-01

The purpose of this thesis was to learn how to improve Pirjon Pakari Oy’s brand visibility and overall visibility on Facebook. This was done by trying to add value to the end customer by producing interesting and engaging posts to Pirjon Pakari Oy’s Facebook page. This case study utilized theory from content marketing in attempts to improve the marketing of “Pirjon” Facebook page and therefore a Facebook content marketing strategy was created for Pirjon Pakari Oy. This strategy was implemente...

The resource adequacy scheme in the Korean electricity market

International Nuclear Information System (INIS)

Kim, Hyunsook; Kim, Sung-Soo

2012-01-01

In South Korea, the incentive scheme for generators to add new power generation is based on the system marginal price (SMP) and the capacity payment (CP). The infra-marginal generators receive an extra margin due to the high SMP level and the new infra-marginal generators need to be built to achieve the optimal fuel mix. However, the Metropolitan zone needs more marginal generators due to the transmission congestion and environmental regulations, but the marginal generator in the Metropolitan zone does not have adequate profits for the new investment under the current CP. This paper suggests the appropriate investment incentive scheme for different zones. The introduction of forward capacity markets for different regions creates higher capacity market prices in the Metropolitan zone than those in the Southern zone. The introduction of forward capacity market also induces a new LNG generator investment in the Metropolitan zone while only new infra-marginal generators need to be added in the Southern zone. - Highlights: ► We suggest the introduction of a capacity market for resource adequacy in Korea. ► The current capacity payment does not induce the optimal fuel mix. ► The Southern zone needs more infra-marginal generators. ► The Metropolitan zone needs marginal generators due to transmission congestion. ► Zonal capacity markets induce the efficient generation investment across zones.

Utilization of market research in managing hospital pharmacy resources.

Science.gov (United States)

Hernandez, L; McNamara, E J

1984-10-01

A market research survey of staff physicians and nurses was completed to obtain information on customer preference to be used in making planning and development decisions about the allocation of the pharmacy department's resources. Survey questionnaires were mailed to representative samples of each professional group and included the optimum mix of open-ended and closed-ended questions that would result in the highest response rate. The survey responses identified differences in wants and needs between the nurses and physicians that demonstrate the value of market research. Data obtained from the survey are being used by a staff advisory committee and management to develop departmental goals and objectives that will reduce costs and increase profit margins under the ever-increasing restrictions of prospective reimbursement.

Marketing and clinical trials: a case study.

Science.gov (United States)

Francis, David; Roberts, Ian; Elbourne, Diana R; Shakur, Haleema; Knight, Rosemary C; Garcia, Jo; Snowdon, Claire; Entwistle, Vikki A; McDonald, Alison M; Grant, Adrian M; Campbell, Marion K

2007-11-20

Publicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous manner and are managed well, adopting effective marketing strategies. Using methods of analysis drawn from management studies, this paper presents a structured assessment framework or reference model, derived from a case analysis of the MRC's CRASH trial, of 12 factors that may affect the success of the marketing and sales activities associated with clinical trials. The case study demonstrates that trials need various categories of people to buy in - hence, to be successful, trialists must embrace marketing strategies to some extent. The performance of future clinical trials could be enhanced if trialists routinely considered these factors.

Content Marketing for Small/Medium Online Re-tailers: Case Lamnia

OpenAIRE

Ngo, Mai

2015-01-01

The aim of the study was to acquire a deeper knowledge of content marketing, its relevance to small and medium online retailing businesses, and to examine the implementation of content marketing strategy by the case company. The research is done in parallel with the case company’s marketing development activities, thus it also determines the effectiveness of different content marketing tactics that were used. The data for the theoretical part of this thesis was collected from secondary da...

Farmers' Markets in Rural Communities: A Case Study

Science.gov (United States)

Alfonso, Moya L.; Nickelson, Jen; Cohen, Danielle

2012-01-01

Background: Although the potential health benefits of farmers markets have been discussed for years, there is a dearth of literature to aid health educators in advocating for the development of local farmers markets. Purpose: The purpose of this manuscript is to present a case study of a rural farmers market in southeast Georgia with emphasis on…

Managing commodity markets: the case of OPEC

International Nuclear Information System (INIS)

Salman, R.; Ferroukhi, R.

1993-01-01

Since primary commodity producers first took control of their natural resources, they have attempted to utilize production/price management with varying degrees of success. As a tool aimed at regulating, rather than controlling, commodity markets, this type of resource management is an essential means of achieving realistic economic returns, which, in the long run, serves the interests of the producer of the commodity in question, as well as its consumer. By regulating commodity markets in times of stable prices producing countries would benefit from a steady and constant level of export earnings, thus allowing them to achieve a sustainable level of economic development. As far as the oil market is concerned, stable prices, set in a range favourable to both producers and consumers, would give investors the confidence needed for long-term exploration. This is particularly important for a commodity such as oil, at a time when the lead time between exploration starting and actual production getting under way is increasing. Not only would producers benefit from stable export earnings, which are an essential requirement for the planning of their development process, but consuming countries would at the same time benefit in two ways: first, they would gain security of supply; and second, as fluctuations in their expenditure for this commodity are reduced, they would be a position to manage their economies more efficiently. (author)

Resources of the workers of small and medium business and their well-being in the labor market

Directory of Open Access Journals (Sweden)

Yu Yu Chilipenok

2016-12-01

Full Text Available The article presents the results of the study aimed to describe the employee of small and medium business as a subject of the contemporary Russian social and labor relations in terms of his resource endowments. From the theoretical point of view, the study was conducted within the resource-based approach: the main resources of small and medium business employees, their behavior in the labor market as depending on the resource supply were analyzed on the data of the Russian monitoring of the economic situation and the health of the population (RLMS of the National Research University “Higher School of Economics”. The employees’ well-being in the labor market was measured by the fear to lose one’s jobs, and confidence in the ability and the desire to find a new job. Based on the empirical data the authors identify average, normal levels of resource endowments, and the features of the subject of social and labor relations in the light of particular levels of different resources supply. The authors note the low economic security of small and medium business employees as a reason for the financial factor to have a decisive influence on the behavior of this category of workers in the labor market. There also conclusions about the importance of information and innovative resource and workers’ health to realize their independent position in the labor market and get ready for the labor mobility.

A case study review of technical and technology issues for transition of a utility load management program to provide system reliability resources in restructured electricity markets

Energy Technology Data Exchange (ETDEWEB)

Weller, G.H.

2001-07-15

Utility load management programs--including direct load control and interruptible load programs--were employed by utilities in the past as system reliability resources. With electricity industry restructuring, the context for these programs has changed; the market that was once controlled by vertically integrated utilities has become competitive, raising the question: can existing load management programs be modified so that they can effectively participate in competitive energy markets? In the short run, modified and/or improved operation of load management programs may be the most effective form of demand-side response available to the electricity system today. However, in light of recent technological advances in metering, communication, and load control, utility load management programs must be carefully reviewed in order to determine appropriate investments to support this transition. This report investigates the feasibility of and options for modifying an existing utility load management system so that it might provide reliability services (i.e. ancillary services) in the competitive markets that have resulted from electricity industry restructuring. The report is a case study of Southern California Edison's (SCE) load management programs. SCE was chosen because it operates one of the largest load management programs in the country and it operates them within a competitive wholesale electricity market. The report describes a wide range of existing and soon-to-be-available communication, control, and metering technologies that could be used to facilitate the evolution of SCE's load management programs and systems to provision of reliability services. The fundamental finding of this report is that, with modifications, SCE's load management infrastructure could be transitioned to provide critical ancillary services in competitive electricity markets, employing currently or soon-to-be available load control technologies.

Marketing and clinical trials: a case study

Directory of Open Access Journals (Sweden)

Entwistle Vikki A

2007-11-01

Full Text Available Abstract Background Publicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous manner and are managed well, adopting effective marketing strategies. Methods Using methods of analysis drawn from management studies, this paper presents a structured assessment framework or reference model, derived from a case analysis of the MRC's CRASH trial, of 12 factors that may affect the success of the marketing and sales activities associated with clinical trials. Results The case study demonstrates that trials need various categories of people to buy in – hence, to be successful, trialists must embrace marketing strategies to some extent. Conclusion The performance of future clinical trials could be enhanced if trialists routinely considered these factors.

CREATING NEW MARKETING STRATEGY FOR CASE COMPANY ADVENTURE NET

OpenAIRE

Koleva, Hristina

2017-01-01

The purpose of this thesis was to create new, more successful marketing strategy for case company Adventure Net through analyzing the current marketing strategy and market environment of the company. The tools included in the theoretical part were used to analyze the market environment and marketing strategy. The analyzing tools included were PESTEL (Political, Economic, Social, Technological, Ecologic, Legal) analysis, SWOT (Strengths, Weaknesses, Threats, Opportunities) analysis and com...

Marketing and technology resource complementarity : An analysis of their Interaction Effect in two environmental contexts

NARCIS (Netherlands)

Song, X.M.; Droge, C.; Hanvanich, S.; Calantone, R.J.

2005-01-01

The dynamic capabilities perspective posits that a firm can leverage the performance impact of existing resources through resource configuration, complementarity, and integration, but little empirical research addresses these issues. We investigate the effects on performance of marketing

Bidding in sequential electricity markets: The Nordic case

DEFF Research Database (Denmark)

Boomsma, Trine Krogh; Juul, Nina; Fleten, Stein-Erik

2014-01-01

problem as a multi-stage stochastic program. We investigate whether higher risk exposure can explain the hesitation, often observed in practice, to bid into the balancing market, even in cases of higher expected price levels. Furthermore, we quantify the gain from coordinated bidding, and by deriving......For electricity market participants trading in sequential markets with differences in price levels and risk exposure, coordinated bidding is highly relevant. We consider a Nordic power producer who engages in the day-ahead spot market and the near real-time balancing market. In both markets......, clearing prices and dispatched volumes are unknown at the time of bidding. However, in the balancing market, the agent faces an additional risk of not being dispatched. Taking into account the sequential clearing of these markets and the gradual realization of market prices, we formulate the bidding...

Resource management in utility and cloud computing

CERN Document Server

Zhao, Han

2013-01-01

This SpringerBrief reviews the existing market-oriented strategies for economically managing resource allocation in distributed systems. It describes three new schemes that address cost-efficiency, user incentives, and allocation fairness with regard to different scheduling contexts. The first scheme, taking the Amazon EC2? market as a case of study, investigates the optimal resource rental planning models based on linear integer programming and stochastic optimization techniques. This model is useful to explore the interaction between the cloud infrastructure provider and the cloud resource c

Market study for direct utilization of geothermal resources by selected sectors of economy

Energy Technology Data Exchange (ETDEWEB)

1980-08-01

A comprehensive analysis is presented of industrial markets potential for direct use of geothermal energy by a total of six industry sectors: food and kindred products; tobacco manufactures; textile mill products; lumber and wood products (except furniture); chemicals and allied products; and leather and leather products. A brief statement is presented regarding sectors of the economy and major manufacturing processes which can readily utilize direct geothermal energy. Previous studies on plant location determinants are summarized and appropriate empirical data provided on plant locations. Location determinants and potential for direct use of geothermal resources are presented. The data was gathered through interviews with 30 senior executives in the six sectors of economy selected for study. Probable locations of plants in geothermal resource areas and recommendations for geothermal resource marketing are presented. Appendix A presents factors which impact on industry location decisions. Appendix B presents industry executives interviewed during the course of this study. (MHR)

MARKETING MIX POLICIES IN FMCG CASE-STUDY: THE ADVERTISING STRATEGY

Directory of Open Access Journals (Sweden)

ANA MARIA BOBEICA

2011-04-01

Full Text Available This paper explores the relationships between selected marketing mix elements in the area of FMCG. It discusses the nature and sometimes negative consequences of the dominating marketing paradigm of today, marketing mix management, and furthermore discusses how modern research into, for example in the case of FMCG Companies, the marketing policies as well as customer relationship tactics shows that another approach to marketing is required. It proposes a conceptual framework in which marketing elements are related to the dimensions of brand equity and brand awareness. It also presents a case study deriving from advertising strategies of FMCG Companies showing that the change in advertising spending is related to changes in market share, changes in product plans and changes in the number of competitors modified by the number of customers, their concentration and the size of the advertising budget.

An exploratory case study analysis of contemporary marketing practices

OpenAIRE

Palmer, Roger; Wilson, Hugh

2009-01-01

The Contemporary Marketing Practice (CMP) research tradition has formulated and investigated a set of different marketing practices or archetypes ranging from transactional to relationship and network approaches. We identify gaps in previous research, and report on a case study in the house-building industry, which begins to fill these gaps. Specifically, we propose some amendments to the definition and detail of the marketing practices, arguing for example that e- marketing...

Online Content Marketing Strategy : Case: Mediatalo Toimelias Oy

OpenAIRE

Popova, Ekaterina

2014-01-01

The purpose of the study was to get a deeper knowledge of content marketing concepts, its techniques, benefits, challenges and trends, and to create an online content marketing strategy and give clear guidelines to the case company on how to lead customers through the buying cycle. The data for this study were gathered from the various sources, particularly articles and books. The information concerned core concepts of content marketing, consumer behaviour, Internet channels, customer att...

Using case-mix information in strategic hospital marketing. Deriving market research from patient data.

Science.gov (United States)

Little, A

1992-01-01

Hospital survival requires adaptation, adaptation requires understanding, and understanding requires information. These are the basic equations behind hospital strategic marketing, and one of the answers may lie in hospitals' own patient-data systems. Marketers' and administrators' enlightened application of case-mix information could become one more hospital survival tool.

Vertical integration, credit ratings and retail price settings in energy-only markets: Navigating the Resource Adequacy problem

International Nuclear Information System (INIS)

Simshauser, Paul

2010-01-01

Energy-only markets are prone to the Resource Adequacy problem, i.e. the timely entry of new plant. The reason for this is that competitive energy-only markets struggle to be remunerative given reliability constraints and market price caps. Historically, Australia's 45,000 MW National Electricity Market has managed to navigate this well understood problem, albeit with government entities directly or indirectly responsible for a surprisingly large 73% of all new plant investments to 2007. But government involvement in direct investment has now ceased. So what will enable the industry to navigate the Resource Adequacy problem into the future? Quite simply, industrial organisation, the presence of merchant utilities with investment-grade credit ratings and setting any regulated retail prices or 'price to beat' with an LRMC floor.

How to write cases and teaching notes in marketing education?

Directory of Open Access Journals (Sweden)

Damnjanović Vesna

2017-01-01

Full Text Available This paper presents guidelines for developing cases and teaching notes for marketing classes in higher education. Cases are often used in problem-based learning, where students are placed in a problem or decision-making situation and are encouraged to take the role of problem solvers. The recommendations for case writing are based on analysis of high-level examples of marketing cases, published in the most prominent global publishing databases, along with more than 15 years of experience of the authors. This paper explains the process of writing cases depending on the source of data and tackles all necessary issues that should be addressed. Writing teaching notes is focused on providing the supportive material for a case that helps a lecturer understand the reason for writing the case, the questions that might arise from it and the professional or theoretical points that should be raised in discussion. This paper should contribute to interactive learning and provide lecturers with detailed recommendations for writing cases in the marketing field.

Performance of Wild Fruit Marketing in Nigeria: A Case Study of ...

African Journals Online (AJOL)

Performance of Wild Fruit Marketing in Nigeria: A Case Study of African Star Apple ( Chrysophllum ... This study examined marketing of wild fruits in Nigeria using African Star Apple as a case study. ... EMAIL FULL TEXT EMAIL FULL TEXT

Vertical integration, credit ratings and retail price settings in energy-only markets. Navigating the Resource Adequacy problem

Energy Technology Data Exchange (ETDEWEB)

Simshauser, Paul [Level 22, 101 Miller Street, North Sydney, NSW 2060 (Australia)

2010-11-15

Energy-only markets are prone to the Resource Adequacy problem, i.e. the timely entry of new plant. The reason for this is that competitive energy-only markets struggle to be remunerative given reliability constraints and market price caps. Historically, Australia's 45,000 MW National Electricity Market has managed to navigate this well understood problem, albeit with government entities directly or indirectly responsible for a surprisingly large 73% of all new plant investments to 2007. But government involvement in direct investment has now ceased. So what will enable the industry to navigate the Resource Adequacy problem into the future? Quite simply, industrial organisation, the presence of merchant utilities with investment-grade credit ratings and setting any regulated retail prices or 'price to beat' with an LRMC floor. (author)

Vertical integration, credit ratings and retail price settings in energy-only markets: Navigating the Resource Adequacy problem

Energy Technology Data Exchange (ETDEWEB)

Simshauser, Paul, E-mail: psimshauser@agl.com.a [Level 22, 101 Miller Street, North Sydney, NSW 2060 (Australia)

2010-11-15

Energy-only markets are prone to the Resource Adequacy problem, i.e. the timely entry of new plant. The reason for this is that competitive energy-only markets struggle to be remunerative given reliability constraints and market price caps. Historically, Australia's 45,000 MW National Electricity Market has managed to navigate this well understood problem, albeit with government entities directly or indirectly responsible for a surprisingly large 73% of all new plant investments to 2007. But government involvement in direct investment has now ceased. So what will enable the industry to navigate the Resource Adequacy problem into the future? Quite simply, industrial organisation, the presence of merchant utilities with investment-grade credit ratings and setting any regulated retail prices or 'price to beat' with an LRMC floor.

Opportunities for wind resources in the future competitive California power market

International Nuclear Information System (INIS)

Sezgen, O.; Marnay, C.; Bretz, S.; Markel, R.; Wiser, R.

1998-01-01

The goal of this work is to evaluate the profitability of wind development in the future competitive California power market. The viability of possible wind sites is assessed using a geographic information system (GIS) to determine the cost of development and Elfin, an electric utility production costing and capacity expansion model, to estimate the possible revenues and profits of wind farms at the sites. This approach improves on a simple profitability calculation by using site specific development cost calculations and by taking the effect of time varying market prices on revenues into account. The first component of the work is the characterization of wind resources suitable for use in production costing and capacity expansion models such as Elfin that are capable of simulating competitive electricity markets. An improved representation of California wind resources is built, using information collected by the California Energy Commission in previous site evaluations, and by using a GIS approach to estimating development costs at 36 specific sites. These sites, which have been identified as favorable for wind development, are placed on Digital Elevation Models and development costs are calculated based on distances to roads and transmission lines. GIS is also used to develop the potential capacity at each site by making use of the physical characteristics of the terrain, such as ridge lengths. In the second part of the effort, using a previously developed algorithm for simulating competitive entry to the California electricity market, Elfin is used to gauge the viability of wind farms at the 36 sites. The results of this exercise are forecasts of profitable development levels at each site and the effects of these developments on the electricity system as a whole. Results suggest that by the year 2030, about 7.5 GW of potential wind capacity can be profitably developed assuming rising natural gas prices. This example demonstrates that an analysis based on a

A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research

OpenAIRE

Pousttchi, Key; Wiedemann, Dietmar Georg

2006-01-01

Marketing experts consider the mobile device as an extremely promising marketing tool as it supports them to cope with their major challenge: getting time and attention from customers. Current mobile marketing research mostly covers success factors and acceptance analysis. Categorization, when addressed, lacks in appropriate foundation and is not linked to objectives at all. In this article we examine 55 case studies in order to identify relevant characteristics of mobile marketing campaigns....

Electricity market integration: Redistribution effect versus resource reallocation

International Nuclear Information System (INIS)

Finon, Dominique; Romano, Elliot

2009-01-01

Summary: In countries with a significant amount of low variable cost generation capacity, the integration of electricity markets poses a real problem with respect to consumers' interests. In such cases, consumers face a significant price rise compared with consumers in countries where low-cost capacities are lacking. This paper analyses this problem both in the short and long term, focusing on a market dominated by nuclear and hydro production. When there are too many restrictions on new capacity developments in low-cost technologies, market integration will lead to surplus redistribution without any production reallocation. This really makes it legitimate to contemplate redistributive compensations towards local consumers in countries which benefited from low variable cost generators at the moment of liberalisation. This paper examines two alternative ways of rent reallocation, one by income with a windfall tax on nuclear producers and the allocation of this revenue to energy efficiency policy funds, and another by price by giving drawing rights on the existing nuclear generators' production to small commercial and domestic consumers, at a level equivalent to the one necessary to maintain regulated prices.

Integrated marketing communication plan : Case company: Dr. Johanna Budwig

OpenAIRE

Pham, Van

2013-01-01

The study’s research topic is integrated marketing communication and this is a product-oriented thesis. This study is made to create an efficient integrated marketing communication plan for the case company Dr. Johanna Budwig. The main product line in focus is flaxseed oil, which is very healthy and also good in preventing different diseases including cancer. The company home market, Germany, is the target market of the study. The objective set by the company is to increase sales by 10000, wh...

Dynamic consistency of leader/fringe models of exhaustible resource markets

International Nuclear Information System (INIS)

Pelot, R.P.

1990-01-01

A dynamic feedback pricing model is developed for a leader/fringe supply market of exhaustible resources. The discrete game optimization model includes marginal costs which may be quadratic functions of cumulative production, a linear demand curve and variable length periods. The multiperiod formulation is based on the nesting of later periods' Kuhn-Tucker conditions into earlier periods' optimizations. This procedure leads to dynamically consistent solutions where the leader's strategy is credible as he has no incentive to alter his original plan at some later stage. A static leader-fringe model may yield multiple local optima. This can result in the leader forcing the fringe to produce at their capacity constraint, which would otherwise be non-binding if it is greater than the fringe's unconstrained optimal production rate. Conditions are developed where the optimal solution occurs at a corner where constraints meet, of which limit pricing is a special case. The 2-period leader/fringe feedback model is compared to the computationally simpler open-loop model. Under certain conditions, the open-loop model yields the same result as the feedback model. A multiperiod feedback model of the world oil market with OPEC as price-leader and the remaining world oil suppliers comprising the fringe is compared with the open-loop solution. The optimal profits and prices are very similar, but large differences in production rates may occur. The exhaustion date predicted by the open-loop model may also differ from the feedback outcome. Some numerical tests result in non-contiguous production periods for a player or limit pricing phases. 85 refs., 60 figs., 30 tabs

MARKETING MIX POLICIES IN FMCG CASE-STUDY: THE ADVERTISING STRATEGY

OpenAIRE

ANA MARIA BOBEICA

2011-01-01

This paper explores the relationships between selected marketing mix elements in the area of FMCG. It discusses the nature and sometimes negative consequences of the dominating marketing paradigm of today, marketing mix management, and furthermore discusses how modern research into, for example in the case of FMCG Companies, the marketing policies as well as customer relationship tactics shows that another approach to marketing is required. It proposes a conceptual framework in which marketin...

78 FR 43198 - Flexible and Local Resources Needed for Reliability in the California Wholesale Electric Market...

Science.gov (United States)

2013-07-19

... auction impact the effectiveness of forward procurement for reliability purposes? Why or why not? 11:15 a... three-year forward resource adequacy obligation backed by a market-based CAISO backstop procurement... development of a durable, market-based mechanism to provide incentives to insure reliability needs are met...

INFLUENCE OF MARKETING COMMUNICATIVE STRATEGIES ON CONSUMER BEHAVIOUR: A CASE OF THE HIGH-TECHNOLOGY MARKET OF UKRAINE

Directory of Open Access Journals (Sweden)

Victoria Zhurylo

2017-11-01

Full Text Available The purpose of the study is to research consumer behaviour types and to develop marketing strategies of communicative influence on the consumer in the high-technology goods market. Methodology. Marketing research in Ukrainian market of high-tech goods is conducted to define motivations of the consumers and the peculiarities of their market behaviour. The profiles of target customers are developed and the typology of consumer behaviour is formed, based on the reasons of purchasing of high-tech goods and on the level of consumer involvement in the purchasing process. Results showed that Highly Rational, Cautious, and Demonstrative behaviours can be observed in case of high consumer involvement in the buying process. Rationally-Confident, Comfortable, Adaptive behaviour can be observed in the case of low involvement. The peculiarities of communicative influence for each type of consumer behaviour in the market of high-tech goods are determined and the appropriate strategies of marketing communication are offered. Practical implementation. Strategies of communicative influence and communication sources depend on consumer behavioural types and the stage of the process of adopting innovations. In case of highly rational consumer behaviour, generic strategy, benefit strategy, and unique technical advantage strategies are recommended to be used as the main communicative strategies. Benefit strategy, unique technical advantage strategy, positioning strategy should be used in the case of rationally confident behaviour. The technology of intrusion, intimidation, positioning strategy, affective strategy, and resonance strategy should be used in the case of cautious consumer behaviour. Brand strategy should be used in the case of demonstrative consumer behaviour. The communicative strategies of product positioning and the strategy of resonance can be used in the case of comfortable consumer behaviour. Brand strategy is the main communicative strategy in the

Marketing of renewable energies. Foundations, business models, case studies

International Nuclear Information System (INIS)

Herbes, Carsten; Friege, Christian

2015-01-01

How to market green electricity or biomethane? What is the right price for renewable energy and how do you design the optimal use of social media? What impact have the EEG or electromobility to the Green Power Marketing? Does direct marketing works or is online marketing the guarantee of success? Answers to these and many other basic questions provides the band with contributions from leading scientists and renowned practitioners. For the first time they describe in a structured form the basics of marketing of renewable energies, provide an introduction to the legal and market-based features and present new business models. The book is based on the latest research results, treats all questions of marketing issues important for practitioners, provides case studies and specific recommendations. [de

North American Natural Gas Markets

International Nuclear Information System (INIS)

1989-02-01

This report summarizes die research by an Energy Modeling Forum working group on the evolution of the North American natural gas markets between now and 2010. The group's findings are based partly on the results of a set of economic models of the natural gas industry that were run for four scenarios representing significantly different conditions: two oil price scenarios (upper and lower), a smaller total US resource base (low US resource case), and increased potential gas demand for electric generation (high US demand case). Several issues, such as the direction of regulatory policy and the size of the gas resource base, were analyzed separately without the use of models

North American Natural Gas Markets

International Nuclear Information System (INIS)

1988-12-01

This report sunnnarizes the research by an Energy Modeling Forum working group on the evolution of the North American natural gas markets between now and 2010. The group's findings are based partly on the results of a set of economic models of the natural gas industry that were run for four scenarios representing significantly different conditions: two oil price scenarios (upper and lower), a smaller total US resource base (low US resource case), and increased potential gas demand for electric generation (high US demand case). Several issues, such as the direction of regulatory policy and the size of the gas resource base, were analyzed separately without the use of models

Randomized Lagrangian Relaxation and their contribution to the development of automated electricity markets for distributed energy resources

International Nuclear Information System (INIS)

Ruthe, Sebastian

2015-01-01

The ongoing shift towards decentralized power systems and the related rapidly growing number of decentralized energy resources (DER) like wind- and PV-units, CHP-units, storage devices and shiftable loads requires new information systems and control algorithms in order to pland and optimize the commitment of DER in line with the conventional generation system. In this context the paradigm of market based control derived from the Lagrangian relaxation of the unit commitment problem represents a promising solution approach to build highly scalable distributed systems able to perform this task within the required time limits. Market based control approaches typically achieve high quality solutions and protect the private data of the controlled units. However in case of DER with discontinuous utility functions market based control approaches suffer under the problem of ''joint commitment'', which may lead to a divergence of the iterative solution algorithm resulting in highly cost inefficient solutions. This thesis introduces a new concept of randomizing the Lagrangian multipliers to spread the individual commitment thresholds of DER thereby mitigating th negative effects of ''joint commitments''. Based on the randomized solution approach different boundaries for the solution quality regarding the overall energy production costs and the equilibrium constraints are established. Furthermore it is shown how the developed approach can be utilized to build new scalable information systems for future energy markets and their interfaces to the existing energy markets.

Market analysis of shale oil co-products. Summary report

Energy Technology Data Exchange (ETDEWEB)

1980-12-01

This study examines the potential for separating, upgrading and marketing sodium mineral co-products together with shale oil production. The co-products investigated are soda ash and alumina which are derived from the minerals nahcolite and dawsonite. Five cases were selected to reflect the variance in mineral and shale oil content in the identified resource. In the five cases examined, oil content of the shale was varied from 20 to 30 gallons per ton. Two sizes of facilities were analyzed for each resource case to determine economies of scale between a 15,000 barrel per day demonstration unit and a 50,000 barrel per day full sized plant. Three separate pieces of analysis were conducted in this study: analysis of manufacturing costs for shale oil and co-products; projection of potential world markets for alumina, soda ash, and nahcolite; and determination of economic viability and market potential for shale co-products.

The effect of social media marketing, on brand marketing and communication strategy: the case of Visit Denmark.

OpenAIRE

Zhang, Lingling

2015-01-01

Abstract Objective: This thesis seeks to provide insight into the integration of social media marketing communications and brand strategy from the perspective of the destination marketing organization. Method: Qualitative case study methodology generated understanding of the approach to DMOs’ marketing. Interview allows exploration of how online marketing strategies with the practice of social media used in destination branding processes and content analysis to analyze audience engagement to ...

Optimization of Fast Moving Consumer Goods (FMCG) marketing channels in China: a case study

OpenAIRE

Chun, Chen

2015-01-01

PhD in Management / JEL classification: M31 The operation conditions of marketing channels, regarded as the crucial external resources of enterprises, directly influence the market position of a company. Good marketing channels are significant links for enterprises to perceive market change and adjust enterprise behavior and decisions. This thesis seeks to clarify and define various factors influencing marketing channels optimization by using fast moving consuming goods (FMC...

Legal Protection for Investor in Capital Market Stock Trading

OpenAIRE

Sofyan, Tito

2013-01-01

Protection for investor is the crucial issue because it has been found many evidence of the misuse of company's resources for extensive period. Moreover, there are also the case of stock lose, case in IPO, short selling, securities fraud, market manipulation, and insider trading. Stock market is abouttrust, if it lose, the market will collpase and it will affect the other sector, mainly economic sector. Undang-UndangNomor 8 Tahun 1995 tentangPasar Modal (UUPM) is one of the legal order to s...

Second best pricing policies for an exhaustible resource

Energy Technology Data Exchange (ETDEWEB)

Hanson, D.A.

1977-02-01

In the theory of exhaustible resources, the classical result, originally derived by Harold Hotelling (J. Polit. Econ., 39: 137-75 (1931)) is that the scarcity rent of the resource must increase at the rate of interest. The scarcity rent is the market price of the resource less extraction costs. At the depletion time, the market price must be equal either to the zero demand price or the cost of a perfect substitute, assuming no adjustment costs in switching to the substitute. The substitute may be either a natural resource with a higher extraction cost or a backstop technology. The Hotelling result is a price equilibrium condition in a competitive asset market (Solow, Amer. Econ. Rev. Proc., 64: 1-14 (1974)). It is also an efficiency condition for allocating the resource over time in a first best world. However, Solow raises the possibility that constraints creating a wedge between interest rates may be important considerations in the resource allocation problem. In a second-best world it is not at all clear how fast the scarcity rent of the resource should increase from a social viewpoint. However, for one simple case the analysis of this problem is straightforward. Suppose consumption is determined by a Keynesian consumption function with marginal propensity to consume (1 - s); s is marginal propensity to save. With consumption determined in this behavioral manner, savings may be inadequate to reduce the market interest rate to the point where it is equal to the social rate of time preference. It is argued here that for this case the scarcity rent of the resource should increase at a rate equal to a weighted combination of these two interest rates.

Simulating partially illegal markets of private tanker water providers on the country level: A multi-agent, hydroeconomic case-study of Jordan

Science.gov (United States)

Klassert, C. J. A.; Yoon, J.; Gawel, E.; Klauer, B.; Sigel, K.; Talozi, S.; Lachaut, T.; Selby, P. D.; Knox, S.; Gorelick, S.; Tilmant, A.; Harou, J. J.; Mustafa, D.; Medellin-Azuara, J.; Rajsekhar, D.; Avisse, N.; Zhang, H.

2016-12-01

In arid countries around the world, markets of private small-scale water providers, mostly delivering water via tanker trucks, have emerged to balance the shortcomings of public water supply systems. While these markets can provide substantial contributions to meeting customers' water demands, they often partially rely on illegal water abstractions, thus imposing an unregulated and unmonitored strain on ground and surface water resources. Despite their important impacts on water users' welfare and resource sustainability, these markets are still poorly understood. We use a multi-agent, hydroeconomic simulation model, developed as part of the Jordan Water Project, to investigate the role of these markets in a country-wide case-study of Jordan. Jordan's water sector is characterized by a severe and growing scarcity of water resources, high intermittency in the public water network, and a strongly increasing demand due to an unprecedented refugee crisis. The tanker water market serves an important role in providing water from rural wells to households and commercial enterprises, especially during supply interruptions. In order to overcome the lack of direct data about this partially illegal market, we simulate demand and supply for tanker water. The demand for tanker water is conceptualized as a residual demand, remaining after a water user has depleted all available cheap and qualitatively reliable piped water. It is derived from residential and commercial demand functions on the basis of survey data. Tanker water supply is determined by farm simulation models calculating the groundwater pumping cost and the agricultural opportunity cost of tanker water. A market algorithm is then used to match rural supplies with users' demands, accounting for survey data on tanker operators' transport costs and profit expectations. The model is used to gain insights into the size of the tanker markets in all 89 subdistricts of Jordan and their responsiveness to various policy

Adaptation of resource-market theory to the company’s strategy

Directory of Open Access Journals (Sweden)

Djujzen Ekaterina Jur'evna

2015-08-01

Full Text Available Based on the integration of resource and market approaches to strategic planning, the author clarified the steps of forming a strategy, concretized the concept of "strategic potential of the company." Formed a methodical approach to the assessment of the strategic company’s potential considering determination of its internal capacity and stability to the external environment. Developed the mechanism of the determining the strategy, involving construction of the matrix and the use of expert methods.

How to Increase the Efficiency and Reach of Email Marketing: Case Onninen Finland

OpenAIRE

Nuutinen, Sami

2015-01-01

This thesis took an analytical and practical approach on email marketing, and studied it from the perspective of the case study company Onninen. The aim was at finding out how to increase the efficiency and reach of email marketing at the case company. The case company, Onninen, is a large Finnish distributor of HVACR, steel, and electrical goods. Email marketing can be one of the most effective tools for marketers to invest in. In order to find solutions to the aforementioned aim of the...

Review of Real-time Electricity Markets for Integrating Distributed Energy Resources and Demand Response

DEFF Research Database (Denmark)

Wang, Qi; Zhang, Chunyu; Ding, Yi

2015-01-01

The high penetration of both Distributed Energy Resources (DER) and Demand Response (DR) in modern power systems requires a sequence of advanced strategies and technologies for maintaining system reliability and flexibility. Real-time electricity markets (RTM) are the nondiscriminatory transaction...... platforms for providing necessary balancing services, where the market clearing (nodal or zonal prices depending on markets) is very close to real time operations of power systems. One of the primary functions of RTMs in modern power systems is establishing an efficient and effective mechanism for small DER...... and DR to participate in balancing market transactions, while handling their meteorological or intermittent characteristics, facilitating asset utilization, and stimulating their active responses. Consequently, RTMs are dedicated to maintaining the flexibility and reliability of power systems. This paper...

The Structure of Marine Fish marketing in Kenya: The Case of ...

African Journals Online (AJOL)

The Structure of Marine Fish marketing in Kenya: The Case of Malindi and Kilifi Districts. ... marketing as well as identifies constraints in the marketing system in Malindi and Kilifi districts. ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

Evaluation of a Marketing Campaign: A Case Study of Company X

OpenAIRE

Moisio, Ada

2015-01-01

This thesis concentrates on evaluating a marketing campaign for the case Company X in Finland. The thesis will present the importance of thoroughly understanding different stages of the process of implementing a public communication campaign. Systematic evaluation of marketing campaigns can provide the case company with invaluable information. The reason for elaborating this research was the authors aspiration in cooperation with case companies management to evaluate campaign data from a ...

Generic Virtual Power Plants: Management of Distributed Energy Resources under Liberalized Electricity Market

DEFF Research Database (Denmark)

You, Shi; Træholt, Chresten; Poulsen, Bjarne

2009-01-01

The emergence of Virtual Power Plant (VPP) can be attributed to the major boost of distributed energy resources (DER), which satisfies the changing needs of modern society on energy industry. Based on this concept, DER units disregarding the differences in each individualtechnology are loosely...... aggregated with a unique interface to the external grid and energy market. This paper gives a broad overview of state-of-the-art VPP concepts and proposes a detailed generic VPP (GVPP) model running in liberalized electricity market environment. An attempt is made to provide an outline of the main functions...

The new on-line marketing medium: viral marketing. Analysis of the field through two case studies

OpenAIRE

Sasigain Salvador, Miren

2014-01-01

Purpose: This paper synthesizes the emerging literature on viral marketing through the analysis of two case studies and identifies and evaluates important factors that need to be considered when organizing a viral marketing campaign nowadays; the elements used the implemented strategy, the impact and results. The companies to be studied have been successful developing viral marketing strategies even they differ in size, sector and product offered. Literature Review: Definition of tradition...

Emerging Market Firms’ Acquisitions in Advanced Markets

DEFF Research Database (Denmark)

Stucchi, Tamara

2012-01-01

markets. These antecedents can influence emerging market firms’ capacities to absorb or exploit technological and/or marketing advantages in advanced markets. In order to be successful, emerging market firms have to undertake those upmarket acquisitions that best “fit” their antecedents. Four mutually......This study draws upon the resource-based view and the institution-based view of the firm to provide a comprehensive overview of how different resource-, institution- and industry-based antecedents affect the motivations guiding the acquisitions that emerging market firms undertake in advanced...... exclusive acquisition strategies are derived, which are then illustrated using examples of Indian firms’ acquisitions in advanced markets....

American Depositary: A Case Study for Brazilian Market

Directory of Open Access Journals (Sweden)

André Machado Caldeira

2012-06-01

Full Text Available Specialists often question market efficiency. Some works suggest arbitrage opportunities in several financial operations. Such opportunities can be explained mainly by information asymmetry, since pricing in the stock market is directly linked to information; therefore, the investor that has access to such information the soonest has a competitive advantage. The objective of this paper is to verify the existence of arbitrage opportunities via ADRs, traded in the American market, and their respective stocks, which are traded in the domestic market. Through a case study conducted with four companies, not considering the transition costs, arbitrage opportunity windows were found. Among the companies studied, two had frequent arbitrage opportunities, for one of them the arbitrage opportunity can be shaped by the time series model.

Social networks, market transactions, and reputation as a central resource. The Mercado del Mar, a fish market in central Mexico

Science.gov (United States)

Hernández, Juan M.

2017-01-01

Fish consumption in Mexico is considered low (around 12 kg per person per year) and non-homogeneously distributed across the country. One of the reasons for this situation is the scarcity of wholesale selling sites. In this context, the Mercado del Mar (MM), located in Guadalajara city, Jalisco, is the second biggest wholesale fish market in Mexico, with a distribution of about 500 tons per day and a variety of about 350 different species of fish. In this paper, we argue that MM has accumulated social capital, which is formed from two main resources: buyer and seller relationships, and reputation. Specifically, the MM manages a broad and intensive interaction among business actors and the already achieved reputation allows the MM to adapt to market changes. To validate our hypotheses, an empirical study was conducted in 2015 by means of interviews to fish wholesalers in the MM and a sample of their suppliers and buyers. For simplicity we have only considered fresh water fish. We have followed snow-ball sampling as the survey strategy. Results show that the MM has responded to fish market dynamics organizing a complex network of buyers and suppliers whose relationships can be explained in the form of strong and weak ties. At the same time, reputation has been the central resource to build this social capital and also gives place to market transactions. Additionally, the strategic position of Guadalajara city and the well-connected routes have facilitated fish bulking and distribution in the region. PMID:29016637

Social networks, market transactions, and reputation as a central resource. The Mercado del Mar, a fish market in central Mexico.

Science.gov (United States)

Pedroza-Gutiérrez, Carmen; Hernández, Juan M

2017-01-01

Fish consumption in Mexico is considered low (around 12 kg per person per year) and non-homogeneously distributed across the country. One of the reasons for this situation is the scarcity of wholesale selling sites. In this context, the Mercado del Mar (MM), located in Guadalajara city, Jalisco, is the second biggest wholesale fish market in Mexico, with a distribution of about 500 tons per day and a variety of about 350 different species of fish. In this paper, we argue that MM has accumulated social capital, which is formed from two main resources: buyer and seller relationships, and reputation. Specifically, the MM manages a broad and intensive interaction among business actors and the already achieved reputation allows the MM to adapt to market changes. To validate our hypotheses, an empirical study was conducted in 2015 by means of interviews to fish wholesalers in the MM and a sample of their suppliers and buyers. For simplicity we have only considered fresh water fish. We have followed snow-ball sampling as the survey strategy. Results show that the MM has responded to fish market dynamics organizing a complex network of buyers and suppliers whose relationships can be explained in the form of strong and weak ties. At the same time, reputation has been the central resource to build this social capital and also gives place to market transactions. Additionally, the strategic position of Guadalajara city and the well-connected routes have facilitated fish bulking and distribution in the region.

North American Natural Gas Markets

Energy Technology Data Exchange (ETDEWEB)

1988-12-01

This report sunnnarizes the research by an Energy Modeling Forum working group on the evolution of the North American natural gas markets between now and 2010. The group's findings are based partly on the results of a set of economic models of the natural gas industry that were run for four scenarios representing significantly different conditions: two oil price scenarios (upper and lower), a smaller total US resource base (low US resource case), and increased potential gas demand for electric generation (high US demand case). Several issues, such as the direction of regulatory policy and the size of the gas resource base, were analyzed separately without the use of models.

North American Natural Gas Markets

Energy Technology Data Exchange (ETDEWEB)

1989-02-01

This report summarizes die research by an Energy Modeling Forum working group on the evolution of the North American natural gas markets between now and 2010. The group's findings are based partly on the results of a set of economic models of the natural gas industry that were run for four scenarios representing significantly different conditions: two oil price scenarios (upper and lower), a smaller total US resource base (low US resource case), and increased potential gas demand for electric generation (high US demand case). Several issues, such as the direction of regulatory policy and the size of the gas resource base, were analyzed separately without the use of models.

Market Design for Rapid Demand Response - The Case of Kenya

OpenAIRE

Kurt Nielsen; Tseganesh Wubale Tamirat

2014-01-01

We suggest a market design for rapid demand response in electricity markets. The solution consists of remotely controlled switches, meters, forecasting models as well as a flexible auction market to set prices and select endusers job by job. The auction market motivates truth-telling and makes it simple to involve the endusers in advance and to activate demand response immediately. The collective solution is analyzed and economic simulations are conducted for the case of Kenya. Kenya has been...

DEVELOPING INTERNET MARKETING PLAN. CASE COMPANY: ANTOREE INTERNATIONAL PTE. LTD.

OpenAIRE

Nguyen, Ngoc Minh

2016-01-01

The purpose of the thesis was to develop a current digital marketing plan of a service provider in Vietnam called Antoree International Pte. Ltd. There presented theories about the service marketing mix in the impact of the Internet; marketing strategy for service providers and all popular types of Internet marketing. In empirical part, information about the case company would follow next. A SWOT analysis would then provide readers a comprehensive look into the current situation of Antore...

Exhaustible resources and economic growth: the case of uranium mining in Saskatchewan

International Nuclear Information System (INIS)

Campbell, H.F.

1984-09-01

This study examines the effect of a booming natural resource sector on regional economic growth, with particular attention to the impact of regional government policy on mineral rent taxation and the allocation of resource revenues. The author's approach is first to document the relevant theory and then to apply it to the case of the uranium industry in Saskatchewan. Governments often hold the view that a significant portion of resource rents flowing from the boom should be appropriated by the public sector. The usual arguments of efficiency and equity are explained, as is their applicability to uranium in Saskatchewan. The model is extended to include provincial tax and expenditure policies. Chapter 2 concentrates on mineral taxes and examines their various effects on the behaviour of firms with respect to exploration and extraction. The theory about the effects of mineral taxes on exploration and extraction is reviewed and is subsequently used to anticipate the effect of taxes on uranium mining. The Saskatchewan Uranium Royalty is explicitly considered in a quantitative model to analyse the effect on the rate of extraction on the Key Lake Mine. It is agreed that taxes collected by the Saskatchewan government are corrective in nature in that they lower the rate of extraction and make up for certain market failures and improve efficiency of resource use. It is not accepted, however, that the allocation of these taxes contributes to economic efficiency. Plentiful low cost uranium reserves are predicted but government policy is likely to limit rapid expansion. Weighing these factors and the world uranium market, uranium production forecasts are derived and an estimate is made of the impact of the industry on economic growth in Saskatchewan. The contribution to Gross Domestic Provincial Product in 2000 could be as high as 10% of the 1980 GDPP level and the contribution to employment as high as 9% of 1980 nonagricultural employment. The reader is cautioned that the

Penetration strategies of Turkish corporations in Kosovo’s market

OpenAIRE

Vardari, Luan; Arapi, Dena; Qekaj- Thaqi, Aferdita

2018-01-01

Rapid developments and increasing competition in recent years have prevented companies from producing and selling only in domestic markets, but also causing their foreign resources and investments to be directed to foreign markets. In this case, once businesses decide to join a particular market, they have to decide which is the best way to penetrate there. Turkish multinational corporations, which have been spreading all over the world with their investments, have conquered world markets wit...

Short run effects of bleaker prospects for oligopolistic producers of a non-renewable resource

Energy Technology Data Exchange (ETDEWEB)

Grimsrud, Kristine; Rosendahl, Knut Einar; Storroesten, Halvor Briseid; Tsygankova, Marina

2013-01-15

In a non-renewable resource market with imperfect competition, the resource owners' supply is governed both by current demand and by the resource rent. New information regarding future market conditions will typically affect the resource rent and hence current supply. Bleaker prospects will tend to accelerate extraction. We show, however, that for resource owners with substantial resource stocks, a more pessimistic outlook may in fact slow down early extraction. The explanation is that for players with extensive resource stocks, the resource rent is limited and supply is more driven by current market considerations. As players with less resources accelerate their supply, it may be optimal for the large resource owners to cut back on their supply. We illustrate this in the case of the European gas market, finding that the shale gas revolution may lead to an accelerated supply by most gas producers, but a postponement of Russian gas extraction.(Author)

Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity

OpenAIRE

A. Ordanini; G. Rubera

2007-01-01

The adoption of internet solutions for marketing increases over time, but a strong empirical evidence of their effect on performance is still lacking. The paper investigates the links existing between the internet, marketing resources and marketing performance, and test a model where two marketing resources – customer orientation and brand equity – are expected to mediate the relationship between internet technologies and performance. The analysis, based on a sample of 277 service firms an...

Increasing market share through consumer marketing: a case study in obstetrics.

Science.gov (United States)

Kingsley, V H

1986-05-01

Consumers are becoming ever more selective in their choice of health care providers. Hospitals that are aware of local preferences and how to reach and influence consumers will gain a competitive advantage. Outlined in this article are consumer marketing techniques that can be utilized for all product lines. The concept is applied here as a case study in obstetrics.

Optimal utilization of energy resources

Energy Technology Data Exchange (ETDEWEB)

Hudson, E. A.

1977-10-15

General principles that should guide the extraction of New Zealand's energy resources are presented. These principles are based on the objective of promoting the general economic and social benefit obtained from the use of the extracted fuel. For a single resource, the central question to be answered is, simply, what quantity of energy should be extracted in each year of the resource's lifetime. For the energy system as a whole the additional question must be answered of what mix of fuels should be used in any year. The analysis of optimal management of a single energy resource is specifically discussed. The general principles for optimal resource extraction are derived, and then applied to the examination of the characteristics of the optimal time paths of energy quantity and price; to the appraisal of the efficiency, in resource management, of various market structures; to the evaluation of various energy pricing policies; and to the examination of circumstances in which market organization is inefficient and the guidelines for corrective government policy in such cases.

Optimal utilization of energy resources

Energy Technology Data Exchange (ETDEWEB)

Hudson, E.A.

1977-10-15

General principles that should guide the extraction of New Zealand's energy resources are presented. These principles are based on the objective of promoting the general economic and social benefit obtained from the use of the extracted fuel. For a single resource, the central question to be answered is, simply, what quantity of energy should be extracted in each year of the resource's lifetime. For the energy system as a whole the additional question must be answered of what mix of fuels should be used in any year. The analysis of optimal management of a single energy resource is specifically discussed. The general principles for optimal resource extraction are derived, and then applied to the examination of the characteristics of the optimal time paths of energy quantity and price; to the appraisal of the efficiency, in resource management, of various market structures; to the evaluation of various energy pricing policies; and to the examination of circumstances in which market organization is inefficient and the guidelines for corrective government policy in such cases.

Impact of HIV/AIDS to the tourism sector human resources: Case of selected hotels in Harare

Directory of Open Access Journals (Sweden)

Zengeni, D.M.F.

2013-12-01

Full Text Available The study investigated the impacts of HIV/AIDS on human resources in the tourism sector in Zimbabwe’s capital city, Harare. Harare Hotels were used as a case study establishing how HIV/AIDS affects the workforce in the tourism sector and the consequent effects on service delivery. Visitors’ inflows into Zimbabwe have declined since the year 2000. To understand the reasons and related aspects, data was collected by way of questionnaires which were administered to 9 human resources managers and 9 marketing managers from hotels in Harare during the period of 2008 and 2009. These questionnaires were individually distributed and collected which resulted in 100% return rate. Human resources managers were used because they are involved directly with the social welfare of employees and marketing managers were used because they work in customer care and analyse service delivery. The findings of the study were that HIV/AIDS impact negatively to the hotel sector through deaths of skilled members. This was said to consequently leading to the reduction in service delivery and inconsistence in service delivery. Besides losing skilled members through death it was also discovered that the hotels were now moving HIV/AIDS effected victims to the back of the house to minimise their contact with guests. It was also discovered that hotels were using lot of funds to implement mitigation measures.

Fatal adverse drug reactions of anticancer drugs detected by all-case post-marketing surveillance in Japan.

Science.gov (United States)

Mori, Jinichi; Tanimoto, Tetsuya; Miura, Yuji; Kami, Masahiro

2015-06-01

All-case post-marketing surveillance of newly approved anticancer drugs is usually conducted on all patients in Japan. The present study investigates whether all-case post-marketing surveillance identifies fatal adverse drug reactions undetected before market entry. We examined fatal adverse drug reactions identified via all-case post-marketing surveillance by reviewing the disclosed post-marketing surveillance results, and determined the time points in which the fatal adverse drug reactions were initially reported by reviewing drug labels. We additionally scanned emergency alerts on the Japanese regulatory authority website to assess the relationship between all-case post-marketing surveillance and regulatory action. Twenty-five all-case post-marketing surveillances were performed between January 1999 and December 2009. Eight all-case post-marketing surveillances with final results included information on all fatal cases. Of these, the median number of patients was 1287 (range: 106-4998), the median number of fatal adverse drug reactions was 14.5 (range: 4-23). Of the 111 fatal adverse drug reactions detected in the eight post-marketing surveillances, only 28 (25.0%) and 22 (19.6%) were described on the initial global and the initial Japanese drug label, respectively, and 58 (52.3%) fatal adverse drug reactions were first described in the all-case post-marketing surveillance reports. Despite this, the regulatory authority issued only four warning letters, and two of these were prompted by case reports from the all-case post-marketing surveillance. All-case post-marketing surveillance of newly approved anticancer drugs in Japan was useful for the rigorous compilation of non-specific adverse drug reactions, but it rarely detected clinically significant fatal adverse drug reactions. © The Author 2015. Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

A Market-Based Virtual Power Plant

DEFF Research Database (Denmark)

You, Shi; Træholt, Chresten; Poulsen, Bjarne

2009-01-01

The fast growing penetration of Distributed Energy Resources (DER) and the continuing trend towards a more liberalized electricity market requires more efficient energy management strategies to handle both emerging technical and economic issues. In this paper, a market-based Virtual Power Plant...... (MBVPP) model is proposed which provides individual DER units the accesses to current electricity markets. General bidding scenario and price signal scenario as two optional operation scenarios are operated by one MBVPP. In the end, a use case of a MBVPP with micro Combined Heat and Power (μCHP) systems...

Uranium market and resources

International Nuclear Information System (INIS)

Capus, G.; Arnold, Th.

2004-01-01

The controversy about the extend of the uranium resources worldwide is still important, this article sheds some light on this topic. Every 2 years IAEA and NEA (nuclear energy agency) edit an inventory of uranium resources as reported by contributing countries. It appears that about 4.6 millions tons of uranium are available at a recovery cost less than 130 dollars per kg of uranium and a total of 14 millions tons of uranium can be assessed when including all existing or supposed resources. In fact there is enough uranium to sustain a moderate growth of the park of nuclear reactors during next decades and it is highly likely that the volume of uranium resources can allow a more aggressive development of nuclear energy. It is recalled that a broad use of the validated breeder technology can stretch the durability of uranium resources by a factor 50. (A.C.)

TESTING INFORMATIONAL EFFICIENCY: THE CASE OF U.E. AND BRIC EMERGENT MARKETS

OpenAIRE

OPREAN Camelia

2012-01-01

Empirical finance has brought together a considerable number of studies in determining the market efficiency in terms of information in the case of an emerging financial market. Conflicting results have been generated by these researches in efficient market hypothesis (EMH), so efficiency tests in the emerging financial markets are rarely definitive in reaching a conclusion about the existence of informational efficiency. This paper tests weak-form market efficiency of eight emerging markets:...

A study of market efficiency in the stock market, forex market and bullion market in India

OpenAIRE

Sarker, Debnarayan; Ghosh, Bikash Kumar

2007-01-01

This study suggests that, run test, which are based on signs of indices / rates, do not reject efficient market hypothesis in the case of all the three markets, whereas VR tests, which capture the variation in permanent component of the series as a ratio to the total variation, reject the efficient market hypothesis in the case of the gold markets. Efficient market hypothesis in the case of Stock markets, Forex markets and Silver markets cannot be rejected based on VR tests. Since VR tests a...

Creating a marketing channels strategy for European market entry: a case study for eloSpaces Oy

OpenAIRE

Babanina, Daria

2016-01-01

This thesis is produced as a case study for eloSpaces, Finnish-Chinese startup company based in Espoo, Finland. eloSpaces develops a unique capsule for people to do the focus work and enjoy privacy. The home market for eloSpaces is China and their current aim is to enter also European market in the nearest future. Therefore, the main objective for thesis was to identify the shortest and most efficient market entry strategy for the full product launch in Europe with highest impact on profits. ...

Transaction Pattern Based on Secondary Clientelism, Business Ideology and Market Development： The case of lime market in Hui Town

Institute of Scientific and Technical Information of China (English)

2011-01-01

Secondary clientelism is a special exchange relationship derived from primary clientelism. The market with transactions dependent on the secondary clientelism would be”because of”erembeddedness”. Using the lime market in Hui Town as a case, this paper tries to explore why this kind of markets could achieve market order from the perspective of the interconnection of market structure and market culture. Analysis demonstrates that, the coupling induction of structural embeddedness and cultural embeddedness is the deeper mechanism for the market development. Although the new business ideology and transactional dependence on networks originate from market structural transitions, active construction and choice behaviors of the manufacturers still manifest great importance.

The Case for Open-Market Purchases in a Liquidity Trap

OpenAIRE

Auerbach, Alan J.; Obstfeld, Maurice

2004-01-01

Prevalent thinking about liquidity traps suggests that the perfect substitutability of money and bonds at a zero short-term nominal interest rate renders open-market operations ineffective for achieving macroeconomic stabilization goals. We show that even were this the case, there remains a powerful argument for large-scale open market operations as a fiscal policy tool. As we also demonstrate, however, this same reasoning implies that open-market operations will be beneficial for stabilizati...

Revising an Extension Education Website for Limited Resource Audiences Using Social Marketing Theory

Science.gov (United States)

Francis, Sarah L.; Martin, Peggy; Taylor, Kristin

2011-01-01

Spend Smart Eat Smart (SSES), a unique website combining nutrition and food buying education for limited resource audiences (LRAs), was revised using social marketing theory to make it more appealing and relevant to LRAs (25-40 years). Focus groups and surveys identified the needs and preferences of LRAs. Needs were cooking, basic health, and…

North American Natural Gas Markets. Volume 2

Energy Technology Data Exchange (ETDEWEB)

1989-02-01

This report summarizes die research by an Energy Modeling Forum working group on the evolution of the North American natural gas markets between now and 2010. The group`s findings are based partly on the results of a set of economic models of the natural gas industry that were run for four scenarios representing significantly different conditions: two oil price scenarios (upper and lower), a smaller total US resource base (low US resource case), and increased potential gas demand for electric generation (high US demand case). Several issues, such as the direction of regulatory policy and the size of the gas resource base, were analyzed separately without the use of models.

Marketing through Social Media : Case: Comparison of Social Media Marketing Approaches of B2C Companies for Company X

OpenAIRE

Rantapelkonen Ahlberg, Jaana

2010-01-01

Rantapelkonen Ahlberg, Jaana. 2010. Social Media Marketing. Case: Comparison of Social Media Marketing Approaches of B2C Companies for Company X. Master’s Thesis. Kemi-Tornio University of Applied Sciences. Business and Culture. Pages 42 (74). The objective of this thesis is to provide insights on how Company X can use Social Media as a marketing and branding tool in consumer marketing in the Swedish market. More specifically, this study attempts to define what kinds of social media are u...

Misunderstood markets: The case of California gasoline

Science.gov (United States)

Thompson, Jennifer Ruth

In 1996, the California Air Resources Board (CARB) implemented a new benchmark for cleaner burning gasoline that is unique to California. Since then, government officials have often expressed concern that the uniqueness of petroleum products in California segregates the industry, allowing for gasoline prices in the State that are too high and too volatile. The growing concern about the segmentation of the California markets lends itself to analysis of spatial pricing. Spatial price spreads of wholesale gasoline within the state exhibit some characteristics that seem, on the surface, inconsistent with spatial price theory. Particularly, some spatial price spreads of wholesale gasoline appear larger than accepted transportation rates and other spreads are negative, giving a price signal for transportation against the physical flow of product. Both characteristics suggest some limitation in the arbitrage process. Proprietary data, consisting of daily product prices for the years 2000 through 2002, disaggregated by company, product, grade, and location is used to examine more closely spatial price patterns. My discussion of institutional and physical infrastructure outlines two features of the industry that limit, but do not prohibit, arbitrage. First, a look into branding and wholesale contracting shows that contract terms, specifically branding agreements, reduces the price-responsiveness of would-be arbitrageurs. Second, review of maps and documents illustrating the layout of physical infrastructure, namely petroleum pipelines, confirms the existence of some connections among markets. My analysis of the day-of-the-week effects on wholesale prices demonstrates how the logistics of the use of transportation infrastructure affect market prices. Further examination of spatial price relationships shows that diesel prices follow closely the Augmented Law of One Price (ALOP), and that branding agreements cause gasoline prices to deviate substantially ALOP. Without branding

Prestige-Oriented Market Entry Strategy: The Case of Australian Universities

Science.gov (United States)

Tayar, Mark; Jack, Robert

2013-01-01

Through an exploratory case study of four Australian universities this article finds that foreign market entry strategies are shaped by prestige-seeking motivations and a culture of risk aversion. From the market selection, entry mode and higher education literature, a conceptual model, embedded with four propositions, is presented. The model sees…

Using prediction markets of market scoring rule to forecast infectious diseases: a case study in Taiwan.

Science.gov (United States)

Tung, Chen-yuan; Chou, Tzu-chuan; Lin, Jih-wen

2015-08-11

The Taiwan CDC relied on the historical average number of disease cases or rate (AVG) to depict the trend of epidemic diseases in Taiwan. By comparing the historical average data with prediction markets, we show that the latter have a better prediction capability than the former. Given the volatility of the infectious diseases in Taiwan, historical average is unlikely to be an effective prediction mechanism. We designed and built the Epidemic Prediction Markets (EPM) system based upon the trading mechanism of market scoring rule. By using this system, we aggregated dispersed information from various medical professionals to predict influenza, enterovirus, and dengue fever in Taiwan. EPM was more accurate in 701 out of 1,085 prediction events than the traditional baseline of historical average and the winning ratio of EPM versus AVG was 64.6 % for the target week. For the absolute prediction error of five diseases indicators of three infectious diseases, EPM was more accurate for the target week than AVG except for dengue fever confirmed cases. The winning ratios of EPM versus AVG for the confirmed cases of severe complicated influenza case, the rate of enterovirus infection, and the rate of influenza-like illness in the target week were 69.6 %, 83.9 and 76.0 %, respectively; instead, for the prediction of the confirmed cases of dengue fever and the confirmed cases of severe complicated enterovirus infection, the winning ratios of EPM were all below 50 %. Except confirmed cases of dengue fever, EPM provided accurate, continuous and real-time predictions of four indicators of three infectious diseases for the target week in Taiwan and outperformed the historical average data of infectious diseases.

Successful social media marketing on Instagram. Case @minoshoes

OpenAIRE

Nummila, Mia

2015-01-01

The subject of this thesis is successful social media marketing on Instagram, and how to effectively use Instagram to build a strong brand and reach more customers. As a part of this study a case study of MI.NO shoes was conducted. The objective here was to deepen the company’s understanding of Instagram marketing and how the company can use it to improve its sales and customer communication. The theoretical part of this study consists of general information about social media and social ...

Strategic human resource management and corporate social responsibility: Evidence from Emerging Markets

Directory of Open Access Journals (Sweden)

Talita Rosolen

2016-09-01

Full Text Available Corporate social responsibility practices are increasingly being adopted and legitimized in business and they impact the strategic and operational levels in various areas. The integration of these criteria and practices in the strategic management involves many factors, and human resource management is an essential aspect for the accomplishment of such initiative. Thus, this paper associates the relationship among corporate social responsibility (CSR various dimensions (strategic, ethical, social and environmental and strategic human resource management (SHRM in companies operating in Brazil. We also aim to identify whether there is impact of other aspects on this relationship, namely: size, industry and company internationalization level (if national or multinational. Results show evidence that ethical CSR can be associated to SHRM. Environmental CSR showed marginal relation, and social and strategic CSR presented no significant association. Those results emphasize the need to further develop strategic actions of CSR into human resource management in emerging markets. Managers can also benefit from those findings, as it is possible to have a broad view of limitations and opportunities regarding the role played by human resource management in CSR.

DEVELOPING A SEVEN METAPHORS MODEL OF MARKETING FOR UNIVERSITIES

Directory of Open Access Journals (Sweden)

COITA Dorin-Cristian

2014-12-01

Full Text Available The concept of marketing applied in education offers a lot of possibilities of social innovation. It is a tool helping educational organization to acquire resources and to provide value. In this article presented a model of seven metaphors to be used by a universities in order to acquire resources and to provide value to its stakeholders and applied it in the case of a Romanian university called The University. The aim of the paper is to identify sources of social innovations by using this model in the field of educational marketing.

Geothermal resources in Italy and world-wide: scientific debate and market evolution

International Nuclear Information System (INIS)

Frey, M.; Rizzi, F.

2008-01-01

This paper describes the state of the art in development and utilization of geothermal resources in Italy and Tuscany. Departing from the geological peculiarities of this region, which have contributed to Italy's leading role in technological innovation since the beginning of geo thermoelectric power generation (GPG), recent evidences from the market and scientific community are here analyzed in order to answer the question whether the economic downturn will put geothermal energy on the back burner, or if it will function as a catalyst for change. The first section explores the role of geothermal energy within the renewable energy mix. After an introduction on the strengths and weaknesses of the Italian energy system, the evolution of the matches between different types of geothermal resources (high, medium and low enthalpies) and technologies is analyzed from an economic, technical and environmental point of view. Here, the evolution of the regulatory framework emerges as one of the main driving forces behind incremental innovation and the spreading of technologies. The move towards sustainability seems to stimulate the market in spite of the barriers to entry linked to capital intensiveness and the risks related to geothermal investments. Beside the growth of relationships between industrial actors, public administration and scientific community, the analysis identifies the down scale of plants, the integration with other renewable and the industrial integration as the main next challenges in the field of geothermal competitiveness. To this end, the implementation of such new tools for territorial management as the ones based on LCA (Life Cycle Assessment) and SMCE (Social Multi Criteria Evaluation) is expected to stimulate further improvements and innovations. The second section analyzes the present regulatory framework at the communitarian, national and local level and the allocation of economical resources to research and development in particular in relation

Networking and cultural differences in Human Resource Management: The Case of Kazakhstan

OpenAIRE

Altynbekov, Mardan

2014-01-01

The new emerging markets are becoming significant players in global market in recent decade. This study follows current pace in employing institutional theory to explore the specific pressures and factors makes networking essential in Human Resource Management in different countries. The study is a detailed qualitative analysis of networking and cultural differences in Kazakhstan, a country with very different value and government structure. Contrary to simplistic expectations, Kazakhstan sho...

Marketing Plan for a New Product : A Study for a Case Company

OpenAIRE

Saari, Tomi

2015-01-01

This Bachelor’s thesis was conducted as a commission for a case company operating in the electrotechnical manufacturing and wholesale industry. The purpose of this thesis is to provide the case company some new marketing insights in order to penetrate a market with a new product faster. The theoretical framework aims at analyzing the case company’s macro environment through a PESTEL analysis, as well as the internal and external factors for success with the company SWOT analysis. The prod...

An association between market orientation and business performance: A case study of small medium enterprises in Sri Lanka

Directory of Open Access Journals (Sweden)

Ph. D. Balasundaram Nimalathasan

2009-12-01

Full Text Available In the globalized and highly competitive era of the present day business environment, firms are under constant pressure to build upon their skills and resources for developing distinctive competencies to withstand market challenges. Such competencies can be around either the lower delivered-cost-position or product differentiation. But building competencies around lower product costs and or product differentiation alone is not sufficient. “Market orientation” builds distinctive and sustainable competencies. An attempt to fill this research gap, the present study is instigated on market orientation and business performance as the case of small medium enterprises in Sri Lanka with the samples of ninety. A non-probabilistic sampling method, namely convenience sampling, was used in drawing samples for this study. Secondary data and primary data collections methods were used to conduct the study. In the present study, we analysed our data by employing correlation and regression analysis. For the study, entire analysis was done by personal computer. A well known statistical package ‘statistical package for social sciences’ (SPSS 13.0 version was used in order to analyze the data. The results revealed that there is a significant association between market orientation and business performance; further, market orientation has statistically positive impact on business performance.

Marketing of renewable energies. Foundations, business models, case studies; Marketing Erneuerbarer Energien. Grundlagen, Geschaeftsmodelle, Fallbeispiele

Energy Technology Data Exchange (ETDEWEB)

Herbes, Carsten [HfWU Nuertingen-Geislingen, Nuertingen (Germany); Friege, Christian (ed.)

2015-07-01

How to market green electricity or biomethane? What is the right price for renewable energy and how do you design the optimal use of social media? What impact have the EEG or electromobility to the Green Power Marketing? Does direct marketing works or is online marketing the guarantee of success? Answers to these and many other basic questions provides the band with contributions from leading scientists and renowned practitioners. For the first time they describe in a structured form the basics of marketing of renewable energies, provide an introduction to the legal and market-based features and present new business models. The book is based on the latest research results, treats all questions of marketing issues important for practitioners, provides case studies and specific recommendations. [German] Wie vermarktet man Oekostrom oder Biomethan? Was ist der richtige Preis fuer Erneuerbare Energien und wie gestaltet man den optimalen Einsatz von Social Media? Welche Auswirkungen haben das EEG oder die Elektromobilitaet auf das Gruenstrom-Marketing? Funktioniert Direktvertrieb oder ist Online-Marketing der Erfolgsgarant? Antworten auf diese und viele weitere grundlegende Fragen liefert dieser Band mit Beitraegen fuehrender Wissenschaftler und renommierter Praktiker. Erstmals beschreiben sie hier in strukturierter Form die Grundlagen der Vermarktung von Erneuerbaren Energien, fuehren in die gesetzlichen und marktlichen Besonderheiten ein und stellen neue Geschaeftsmodelle vor. Das Buch fusst auf aktuellen Forschungsergebnissen, behandelt saemtliche fuer Praktiker wichtige Fragen der Vermarktung, liefert Fallbeispiele und konkrete Empfehlungen.

Material flow cost accounting as a tool for improved resource efficiency in the hotel sector: A case of emerging market

Directory of Open Access Journals (Sweden)

Celani John Nyide

2016-12-01

Full Text Available Material Flow Cost Accounting (MFCA is one of the Environmental Management Accounting (EMA tools that has been developed to enable environmentally and economically efficient material usage and thus improve resource efficiency. However, the use of this tool to improve resource efficiency in the South African hotel sector remains unknown. An exploratory study, qualitative in nature, was conducted using a single case study with embedded units approach. A Hotel Management Group that met the selection criteria formed part of this study. In-depth interviews were conducted with 10 participants and additional documents were analysed. The investigated hotels have developed technologies that provide an environmental account in both physical and monetary units which constitute the use of MFCA to improve resource efficiencies. However, the study established a number of factors that affect the implementation of MFCA by the hotel sector in a South African context

DUCK (Anas platyrhincos Borneo CULTIVATIONIN HULU SUNGAI UTARA SOUTH KALIMANTAN (OVERVIEW OF MARKET, HUMAN RESOURCES AND FINANCING

Directory of Open Access Journals (Sweden)

Muhammad Riza Firdaus

2016-04-01

Full Text Available Given Alabio ducks ( Anas platyrinchos Borneo is a commodity that can be developed on wetlands , the study aims to illustrate the potential and development of duck farms that can be relied upon by the provincial government in making policies for the advancement of this duck commodities , especially in the aspect of  markets  ,  human  resources  ,  and  fi nancial  aspects  .  These  three  aspects have been given the results of several previous studies that the three aspects mentioned  this  is  still  an  issue  in  the  development  of  duck  and  production results  .  Hulu  Sungai  Utara  as  duck  production  centers  serve  as  a  test  site  . Qualitative  analysis  of  the  domain  and  toksonomi  method  used  as  a  tool  in analyzing the data of this study . The results show : First , aspects of fi nancing shows that the business is viable and profi table , especially on a large scale . Second , the market requires a lot of innovation in creating related products. Third , explain aspects of human resource regeneration is still a problem and also the managerial constraints such as planning , standardization and quality in all phases . Keywords: Ducks  Alabio,  Financial  Aspects,  Aspects  of  Market  and  Marketing,  Human Resource Aspects

Role of Marketing Communication in a Company: Lumar Case Study

Directory of Open Access Journals (Sweden)

Sara Kobold

2014-03-01

Full Text Available Marketing communication is an integral part of the famous 4-P. It plays an important role in the company, as it helps to increase company’s visibility and strengthen its brand. Marketing communication is achieving its objectives in communicating with customers and consumers using its marketing communication tools. If a company wants to be ahead of the competition, and have a good look in costumers’ ayes, marketing communication is most crucial. In this paper we analyze the case of marketing communication company Lumar. The results obtained argue that the company is well known, where we recognize especially the electronic media as most important tool of marketing communication. However, we noticed that the brand recognized more regionally – especially in Styria and Carinthia, despite the fact that the company is well known and active in all regions in Slovenia and abroad (Italy, Germany, Austria.

A Transmission-Cost-Based Model to Estimate the Amount of Market-Integrable Wind Resources

DEFF Research Database (Denmark)

Morales González, Juan Miguel; Pinson, Pierre; Madsen, Henrik

2012-01-01

are made to share the expenses in transmission derived from their integration, they may see the doors of electricity markets closed for not being competitive enough. This paper presents a model to decide the amount of wind resources that are economically exploitable at a given location from a transmission......In the pursuit of the large-scale integration of wind power production, it is imperative to evaluate plausible frictions among the stochastic nature of wind generation, electricity markets, and the investments in transmission required to accommodate larger amounts of wind. If wind producers......-cost perspective. This model accounts for the uncertain character of wind by using a modeling framework based on stochastic optimization, simulates market barriers by means of a bi-level structure, and considers the financial risk of investments in transmission through the conditional value-at-risk. The major...

An examination of how the market entry decision influences the business ability to internationalise and survive in a foreign market\\ud (The case study of Diageo in African market)

OpenAIRE

Kwabo, Fodio Umar

2014-01-01

2014 dissertation for MBA in International Business. Selected by academic staff as a good example of a masters level dissertation. This research is design to examine the market entry decision and how it can influences the business ability to internationalize and survive in a foreign market. The researcher has chosen the case study methodology for this research; the case study is on Diageo PLC upon how they took their decisions to select a particular entry mode on African markets. Diageo is on...

Digital Marketing for Russian Market. Case: Wild Taiga

OpenAIRE

Khmelevskoy, Sergey

2015-01-01

The thesis is aimed to develop suitable digital marketing strategy for Wild Taiga in order to target the Russian tourists efficiently, using different marketing tools based on integrated marketing communications principle. Effort have been made for practical orientation of this project with a strong theoretical part and analytical thinking. Theoretical framework includes analysis of digital marketing in contexts of tourism as well as Wild Taiga network. In order to discover the efficient ...

Promoting the market and system integration of renewable energies through premium schemes—A case study of the German market premium

International Nuclear Information System (INIS)

Gawel, Erik; Purkus, Alexandra

2013-01-01

With the share of renewable energies within the electricity sector rising, improving their market and system integration is of increasing importance. By offering plant operators a premium on top of the electricity market price, premium schemes represent an option to increase the alignment of renewable electricity production with market signals, and have been implemented by several EU member states. This paper examines the case study of the German market premium scheme adopted in 2012. Building on an evaluation of early experiences, we discuss whether the market premium contributes to the aims of market and/or system integration (effectiveness), and what potential efficiency gains and additional costs of “administering integration” are associated with it (efficiency). While exposing renewables to price risks is not the scheme’s purpose, it has successfully increased participation in direct marketing. However, risks of overcompensating producers for marketing and balancing costs are high, and the benefits of gradually leading plant operators towards the market are questionable. Incentives for demand-oriented production are established, but they seem insufficient particularly in the case of intermittent renewable energy sources. To conclude, we provide an outlook on alternative designs of premium schemes, and discuss whether they seem better suited for addressing the challenges ahead. - Highlights: • Premium schemes are used to align renewable energy sources (RES) with market signals. • We examine the effectiveness and efficiency of the German market premium scheme. • Participation in direct marketing has increased, but so have support costs. • For intermittent RES, incentives for demand-oriented production are insufficient. • Efficiency gains from exposing RES to market risks entail several trade-offs

Optimizing the structure of financial resources of industrial enterprises in the market economy mechanism

Directory of Open Access Journals (Sweden)

A. Vlasov

2015-01-01

Full Text Available The article deals with the optimization of the structure of financial resources of industrial enterprises in the market economy mechanism. The slowdown of the Russian economy force companies to promote more accurate system financial planning its activities. In modern economic conditions the company's performance is largely dependent on the ability of management to more accurately predict financial flows, as well as more accurately predict the financial and human resources to ensure solvency of the enterprise, thus more competent to form the strategy of development of the organization.Goal / task. The aim of the article the search for the optimal structure of financial resources of industrial enterprises in the market economy mechanism and to develop proposals for the sustainable development of the enterprise. The task of this article is to investigate the structure of financial resources of the enterprise, in a deteriorating economic situation that must be considered in the sustainable development of industrial enterprises.Methodology. In conducting this study the main sources of the original data were the materials of the state statistics, the works of famous economists. The basis of the methodological developments based on comparative methods of analysis.Results. Given the concept of optimizing the structure of financial resources of the industrial enterprises. It shows the influence of external and internal factors affecting the stability of the industrial enterprises. Highlighted the impact of the economic situation on the role of these factors.Conclusions / significance. In the current economic conditions of the state and the new economic realities, it is necessary to focus to industrial enterprises to conduct an effective economic policy, thereby improving the financial stability of the enterprise.

Role of Market Areas in Enterprise Choice: The Case of the ...

African Journals Online (AJOL)

Role of Market Areas in Enterprise Choice: The Case of the Production of selected Vegetable Crops in Nakuru District, Kenya. ... International Journal of Agriculture and Rural Development ... This was because they were driven by diverse objectives such as food production; secure market outlets, among others. The Von ...

Assessment of online marketing communications of an automotive company - A case study of Jaguar Cars, Sweden

OpenAIRE

Bendzovska, Daniela; Blomqvist, Michelle; Rubenstein, Sara

2008-01-01

Over the years, the traditional face of marketing has changed. Companies need to adopt ongoing marketing strategies to stay ahead of their competitors; the design and content of their strategies continue to evolve. In this thesis a case study has been conducted on one company within the automotive industry in Sweden. The case study was performed on Jaguar Cars in Sweden and an assessment of their use of Online Marketing Communication (OMC) as a marketing tool was made. The case study indicat...

Capacity Markets and Market Stability

International Nuclear Information System (INIS)

Stauffer, Hoff

2006-01-01

The good news is that market stability can be achieved through a combination of longer-term contracts, auctions for far enough in the future to permit new entry, a capacity management system, and a demand curve. The bad news is that if and when stable capacity markets are designed, the markets may seem to be relatively close to where we started - with integrated resource planning. Market ideologues will find this anathema. (author)

A Marketing Case History Profile

Science.gov (United States)

Weirick, Margaret C.

1978-01-01

A current marketing plan from Temple University illustrates many marketing techniques, including those dealing with enrollment objectives, market objectives, demographic characteristics of Temple students, market share analysis, and the marketing plan. Specific guidelines are provided. (LBH)

Developing a Marketing Orientation in Hospital Library Services: A Case Report.

Science.gov (United States)

Delawska-Elliott, Basia; Grinstead, Carrie; Martin, Heather J

2015-01-01

When the four Providence Health & Services libraries in Oregon regionalized services and resources, the transition, which was originally met with apprehension from some library users, turned out to be a resounding success. Despite a loss of two-thirds of the professional staff and a decreased budget, the new regionalized library experienced an increase in business and recognition. While many factors contributed to the success, a creative marketing and outreach campaign was a key component. This column describes the steps taken to promote regionalized library reference services and online resources.

Free Market Challenge And Increasing Of Researchers Role

International Nuclear Information System (INIS)

Febrianto; Suharno

2003-01-01

The free market or globalization is a phenomenon which have to be observed carefully. In this era, the market becomes global and the countries have no border in which products/goods and services flow freely from country to others according to market mechanism. The products/goods and services which have more added value will win in the tight market competition. The same case valid to human resources. Human resources who be able take participation in competition must refer to the professionalism, specialization and competence or knowledge in related field. For researcher in order to get participation in the near free market, they have to master the competence, anticipation for future needs, link with industries and strong motivation. The role of researcher is very important in the increasing of added value and product development to win competition. These role is applied in the R and D activity in cooperation between researcher and industry. The cooperation should be developed through several ways in the mutual benefit and the researcher can obtain reward that can trigger their motivation. (author)

Applicability Analysis of Bidding Strategy in Electricity Market

Directory of Open Access Journals (Sweden)

Zhou Suyan

2017-01-01

Full Text Available With the development of the electricity market, competition has been introduced in the generation side. It is the overall development trend of the electricity market reformulation to optimize the allocation of different resources through bidding. Therefore, it is significant to research the bidding strategies of the generation companies and the large consumers. This paper reviews the existing research methods of bidding strategy. According to the different market mechanisms, the market participators will choose different bidding strategies based on their own cases. We analyze the applicability of bidding strategies under the different conditions, and give suggestions on how to select bidding strategy for the different market participators under different conditions.

Place Marketing Implementation in Different Administrative Subdivisions: Estonian Case Study

Directory of Open Access Journals (Sweden)

Andres Agan

2013-01-01

Full Text Available The principal scope of this paper is to construct the chain-of-marketing that regards the implementation of a place marketing strategy, in particular regional tourism and development policy. For a few decades place marketing has been mostly a marketing viewpoint for urban areas in the context of tourism in cities or metropols. Smaller rural areas and country-sides have not got so much attention and place marketing is not much used as a strategic tool to improve development in such areas. Place marketing is usually seen as a tourism improvement for tourists, but actually the target audience is much wider. The starting point of the paper was the assumption that the quality of place marketing in these rural areas is not good and strategically elaborated. By comparing three different case studies, Tartu Rural Development Association (Example 1, 4P area in Central-Estonia (Example 2 and Attractions in Municipality of Konguta (Example 3, worst and best practices have been identified, and an answer to the question whether there exists such a thing as ideally sized and structured geographical area that deals with place marketing on the regional level has been sought

Internal and external market orientation as organizational resources - consequences for market and financial performance

Directory of Open Access Journals (Sweden)

Boris Snoj

2010-11-01

Full Text Available The concept of internal marketing has been discussed in marketing literature for over 30 years. Despite this fact there is little theoretical and empirical evidence of the way in which the internal market orientation impacts market and financial performance. On the other hand, there is considerable empirical evidence concerning the impact of the external market orientation on market and financial performance. Consequently, very few research projects have dealt with the impact of both market orientations on the performance of companies. In this paper a structural model was constructed, consisting of the internal market orientation, external market orientation, market performance and financial performance. With the help of the structural equation model the hypothesis that the internal market orientation is a significant predecessor of the external market orientation was confirmed. The external market orientation was found to significantly influence market as well as financial performance.

Cap-and-Trade Modeling and Analysis: Congested Electricity Market Equilibrium

Science.gov (United States)

Limpaitoon, Tanachai

This dissertation presents an equilibrium framework for analyzing the impact of cap-and-trade regulation on transmission-constrained electricity market. The cap-and-trade regulation of greenhouse gas emissions has gained momentum in the past decade. The impact of the regulation and its efficacy in the electric power industry depend on interactions of demand elasticity, transmission network, market structure, and strategic behavior of firms. I develop an equilibrium model of an oligopoly electricity market in conjunction with a market for tradable emissions permits to study the implications of such interactions. My goal is to identify inefficiencies that may arise from policy design elements and to avoid any unintended adverse consequences on the electric power sector. I demonstrate this modeling framework with three case studies examining the impact of carbon cap-and-trade regulation. In the first case study, I study equilibrium results under various scenarios of resource ownership and emission targets using a 24-bus IEEE electric transmission system. The second and third case studies apply the equilibrium model to a realistic electricity market, Western Electricity Coordinating Council (WECC) 225-bus system with a detailed representation of the California market. In the first and second case studies, I examine oligopoly in electricity with perfect competition in the permit market. I find that under a stringent emission cap and a high degree of concentration of non-polluting firms, the electricity market is subject to potential abuses of market power. Also, market power can occur in the procurement of non-polluting energy through the permit market when non-polluting resources are geographically concentrated in a transmission-constrained market. In the third case study, I relax the competitive market structure assumption of the permit market by allowing oligopolistic competition in the market through a conjectural variation approach. A short-term equilibrium

Value of Flexible Resources, Virtual Bidding, and Self-Scheduling in Two-Settlement Electricity Markets With Wind Generation – Part I: Principles and Competitive Model

DEFF Research Database (Denmark)

Kazempour, Jalal; Hobbs, Benjamin F.

2017-01-01

Part one of this two-part paper presents new models for evaluating flexible resources in two-settlement electricity markets (day-ahead and real-time) with uncertain net loads (demand minus wind). Physical resources include wind together with fast- and slow-start demand response and thermal...... of certain equivalencies of the four models. We show how virtual bidding enhances market performance, since, together with self-scheduling by slow-start generators, it can help deterministic day-ahead market to choose the most efficient unit commitment....

Marketing strategy for private housing market in Thailand

OpenAIRE

Limcharoen, P.

2005-01-01

Marketing is an important part of a business strategy. A company develops a marketing strategy to match their resources and capabilities to customer's changing needs and wants, at a profit. This paper presents the marketing strategy of housing companies in the high-end market segment of Thai private housing market. The framework includes the 4Ps marketing mix and relationship marketing. The 4Ps marketing mix concerns product, price, promotion and place element of house products and services w...

A technical practice of affiliate marketing : case study: coLanguage and OptimalNachhilfe

OpenAIRE

Phan, Giang

2015-01-01

This study aims to introduce a new marketing method: Affiliate marketing. In addition, this study explains and explores many types of affiliate marketing. The study focuses on defining affiliate marketing methods and the technologies used to develop it. To clarify and study this new business and marketing model, the study introduces two case studies: coLanguage and OptimalNachhilfe. In addition, various online businesses such as Amazon, Udemy, and Google are discussed to give a broader v...

Evaluation of resource recovery from waste incineration residues--the case of zinc.

Science.gov (United States)

Fellner, J; Lederer, J; Purgar, A; Winterstetter, A; Rechberger, H; Winter, F; Laner, D

2015-03-01

Solid residues generated at European Waste to Energy plants contain altogether about 69,000 t/a of Zn, of which more than 50% accumulates in air pollution control residues, mainly boiler and filter ashes. Intensive research activities aiming at Zn recovery from such residues recently resulted in a technical scale Zn recovery plant at a Swiss waste incinerator. By acidic leaching and subsequent electrolysis this technology (FLUREC) allows generating metallic Zn of purity>99.9%. In the present paper the economic viability of the FLUREC technology with respect to Zn recovery from different solid residues of waste incineration has been investigated and subsequently been categorised according to the mineral resource classification scheme of McKelvey. The results of the analysis demonstrate that recovery costs for Zn are highly dependent on the costs for current fly ash disposal (e.g. cost for subsurface landfilling). Assuming current disposal practice costs of 220€/ton fly ash, resulting recovery costs for Zn are generally higher than its current market price of 1.6€/kg Zn. With respect to the resource classification this outcome indicates that none of the identified Zn resources present in incineration residues can be economically extracted and thus cannot be classified as a reserve. Only for about 4800 t/a of Zn an extraction would be marginally economic, meaning that recovery costs are only slightly (less than 20%) higher than the current market price for Zn. For the remaining Zn resources production costs are between 1.5 and 4 times (7900 t/a Zn) and 10-80 times (55,300 t/a Zn) higher than the current market value. The economic potential for Zn recovery from waste incineration residues is highest for filter ashes generated at grate incinerators equipped with wet air pollution control. Copyright © 2014 Elsevier Ltd. All rights reserved.

Use of Online Information Resources by RMIT University Economics, Finance, and Marketing Students Participating in a Cooperative Education Program

Science.gov (United States)

Costa, Cathy

2009-01-01

This paper examines the use of online information resources by Economics, Finance, and Marketing 3rd year students in a cooperative education program and explores some possible factors and issues that influence how students use these resources. The nature of Work Integrated Learning (WIL) programs, the business information environment, and the…

Mass market development strategies of software industries: Case study based research

Directory of Open Access Journals (Sweden)

Varun Gupta

2016-09-01

Full Text Available The success in competitive mass market software development depends on the quality of software development and market segments targeted. Market segments are categorized by uncertainties contributed by “Newness” and “turbulences”, making the software success stochastic in nature. Selecting good market segments, delivering high quality software versions in the lowest time than competitors, result in increasing demand in markets and ultimately revenues. Enhanced customer base is beneficial for current product as well as for future products of industry in the form of increased reputation and increased involvement of customers in future development. The case study was conducted with 13 representatives drawing experiences of 14 mass market projects. Results indicate that software solutions are delivered to few investors or in highly competitive markets, as per the survey's findings of the marketing departments. The software organizations are reluctant to deliver relatively complex solutions in new markets unless and until strongly convinced with the probable success. The method for selection of market segments belonging to new and existing markets for undertaking the software delivery is also proposed in this paper. The model will help software industry decide the market segments and high abstract level features that could increase probability of software success. Poor selection of markets or targeting markets of “improper” size affects the market share of the industry to a great extend.

Hybrid control scheme for distributed energy resource management in a market context

DEFF Research Database (Denmark)

Han, Xue; Bindner, Henrik W.; Mehmedalic, Jasmin

2015-01-01

In modernizing the electricity grid, distributed energy resources (DERs) can play an important role in accommodating intermittent energy sources, assisting system operation and the transition to a smart grid. Proper aggregation and coordination of the available DER units is required to provide...... flexibility to meet regular demand from the distribution system operator (DSO). By considering both their physical constraints and the economical system operation, this paper proposes a realtime hybrid management system for DER units in a market environment, which considers both the request from the DSO...

Marketing and organizational aspects of HRM

Directory of Open Access Journals (Sweden)

Gutić Dragutin

2007-01-01

Full Text Available Every manager has responsibility for human resources management: managers of all divisions and of all business functions in a company. Principles, as well as contents of these resources management are generally known and accepted as one of certain and key factors of management and managers. In this scientific paper the author defines the basic thesis: marketing employees management can not only be a task for the center for human resources management on a corporate level, as it is usually represented in theory and practice. Instead, the author argues and pleads for human resources management in marketing to be one of the certain functions for every marketing manager. Marketing managers should be essential holders of human resources management function in a marketing organization. This could possibly be achieved in a way that management functions and tasks are regularly distributed between the center for human resources on corporate level and marketing organization. Marketing managers have more information and knowledge, as well as the greatest interest to realize key functions of employees management in marketing. In this direction, the author offers several decentralization models of this function, as well as division of work between the center for human resources on corporate level and marketing organization. The author makes contribution in defining three models: centralized, decentralized operative functions and a model of complete decentralization of all human resources management functions. The choice of a certain model is determined by a number of different factors: type and size of a company, management system development, marketing conception and organization development, strategic goals of a company and others. Centralized model of human resources management in a marketing organization includes implicitly that all the functions of that management are directly under the authority of marketing manager. Managers of lower levels, like sales

Essays on market design and strategic behaviour in energy markets

International Nuclear Information System (INIS)

Lorenczik, Stefan

2017-01-01

The thesis at hand consists of four essays which are divided into two parts. In the first part, consisting of the first two essays, market design issues in electricity markets are discussed. More precisely, it deals with concerns regarding security of supply: First, the concerns regarding the availability of sufficient flexibility to cope with intermittent renewable energy electricity generation. And second, the consequences of insufficient investments signals in energy only markets in interconnected electricity markets. Part two deals with strategic behaviour in spatial natural resource markets. Strategic behaviour and the exertion of market power have always been a matter of concern in energy markets, especially in natural resource markets. The exertion of market power can result in deadweight losses - regulatory bodies try to address this by market regulations aiming for a welfare maximising market outcome. The first problem is to detect collusive behaviour as available data is frequently limited. The second question is how regulatory decisions may influence the market outcome. Both topics are investigated by using the example of the international metallurgical coal market.

Essays on market design and strategic behaviour in energy markets

Energy Technology Data Exchange (ETDEWEB)

Lorenczik, Stefan

2017-11-13

The thesis at hand consists of four essays which are divided into two parts. In the first part, consisting of the first two essays, market design issues in electricity markets are discussed. More precisely, it deals with concerns regarding security of supply: First, the concerns regarding the availability of sufficient flexibility to cope with intermittent renewable energy electricity generation. And second, the consequences of insufficient investments signals in energy only markets in interconnected electricity markets. Part two deals with strategic behaviour in spatial natural resource markets. Strategic behaviour and the exertion of market power have always been a matter of concern in energy markets, especially in natural resource markets. The exertion of market power can result in deadweight losses - regulatory bodies try to address this by market regulations aiming for a welfare maximising market outcome. The first problem is to detect collusive behaviour as available data is frequently limited. The second question is how regulatory decisions may influence the market outcome. Both topics are investigated by using the example of the international metallurgical coal market.

Production and marketing challenges of vegetable farming: a case ...

African Journals Online (AJOL)

Production and marketing challenges of vegetable farming: a case study of Kumasi metropolis of Ashanti region, Ghana. ... Current Issue · Archives · Journal Home > Vol 9, No 1 (2016) >. Log in or Register to get access to full text downloads.

Case Studies in the Field of Marketing Education: Learner Impact, Case Performance, and Cost Efficiency

Science.gov (United States)

Spais, George S.

2005-01-01

The major objective of this study is to identify a methodology that will help educators in marketing to efficiently manage the design, impact, and cost of case studies. It is my intention is to examine the impact of case study characteristics in relation to the degree of learner involvement in the learning process. The author proposes that…

New wholesale power market design using linked forward markets :

Energy Technology Data Exchange (ETDEWEB)

Silva Monroy, Cesar Augusto; Loose, Verne William; Ellison, James F.; Elliott, Ryan Thomas; Byrne, Raymond Harry; Guttromson, Ross; Tesfatsion, Leigh S.

2013-04-01

This report proposes a reformulation of U.S. ISO/RTO-managed wholesale electric power mar- kets for improved reliability and e ciency of system operations. Current markets do not specify or compensate primary frequency response. They also unnecessarily limit the participation of new technologies in reserve markets and o er insu cient economic inducements for new capacity invest- ment. In the proposed market reformulation, energy products are represented as physically-covered rm contracts and reserve products as physically-covered call option contracts. Trading of these products is supported by a backbone of linked ISO/RTO-managed forward markets with planning horizons ranging from multiple years to minutes ahead. A principal advantage of this reformulation is that reserve needs can be speci ed in detail, and resources can o er the services for which they are best suited, without being forced to conform to rigid reserve product de nitions. This should improve the business case for electric energy storage and other emerging technologies to provide reserve. In addition, the facilitation of price discovery should help to ensure e cient energy/reserve procurement and adequate levels of new capacity investment.

How acceptable is social marketing for more healthful eating?

DEFF Research Database (Denmark)

Aschemann-Witzel, Jessica; Eulert, Federico Jose Armando Perez C.; Niedzwiedzka, Barbara

2013-01-01

The social marketing approach – that is to say applying marketing concepts and methods for social purposes – is not yet customary in promoting a balanced diet. Key success factors for communicating health-related information were identified in a case study exploring successful commercial food...... marketing. In a subsequent Delphi expert survey, it was discussed which resources and skills are needed to successfully implement these factors in public campaigns. Most experts advocated their use, but suggested a number of conditions for their responsible use. They discussed public authorities’ strengths...

Internal and external market orientation as organizational resources - consequences for market and financial performance

OpenAIRE

Boris Snoj; Vladimir Gabrijan; Borut Milfelner

2010-01-01

The concept of internal marketing has been discussed in marketing literature for over 30 years. Despite this fact there is little theoretical and empirical evidence of the way in which the internal market orientation impacts market and financial performance. On the other hand, there is considerable empirical evidence concerning the impact of the external market orientation on market and financial performance. Consequently, very few research projects have dealt with the impact of both market o...

Opportunity for inter-regional integration of electricity markets: the case of Shandong and Shanghai in East China

International Nuclear Information System (INIS)

Gnansounou, Edgard; Dong Jun

2004-01-01

In this paper, the opportunity for the inter-regional integration of the electricity market in East China is analysed on the basis of strategies for the future expansion of the electricity generation system. We assume that during its first stage, the operational breakthrough of the electricity sector reform in China will be to achieve an economic dispatch of the generating plants. On the basis of this assumed goal a multi-region model is proposed to appraise the potential benefits of an integrated inter-regional electricity market. This model includes: propositions on design and operation of the market, electricity demand forecasting, least-cost generating system expansion. As case study, three strategies of electricity supply are assessed in two provinces: Shandong and Shanghai in East China. While Shandong is a potential electricity exporter due to availability of primary energy resources, Shanghai is an electricity importer. The strategies include: autarkical expansion of each regional system, import/export only for minimizing operation costs, integration of the system expansion for minimizing total costs including operation and investment costs. One of the findings is that building up an inter-regional integrated electricity market is profitable for both the Shanghai and Shandong regions compared with the two other strategies, if the future regulation makes it possible to insure an economic dispatch of the generating power plants

STUDY ON THE MARKETING STRATEGY OF HIGHER EDUCATION INSTITUTION (CASE COMPANY SAMK INTERNATIONAL BUSINESS)

OpenAIRE

Khanal, Ichha; khanal, Ichha

2017-01-01

The purpose of conducting this thesis was to study on the marketing strategy of an educational institution. The aim of this thesis was to study on current marketing strategy and suggest the case company with new and effective ideas for marketing. The theoretical part of this thesis hold three main elements with basic knowledge of marketing. Along with marketing mix, this thesis also covered segmentation as well as marketing strategy. For the time being, SWOT approach was utilized to...

Interoperability of Services in an Open Broadband Market : Cases from the Netherlands

NARCIS (Netherlands)

Burgmeijer, J.

2006-01-01

End-to-end interoperability of broadband services and networks is a condition for an open broadband market. A business model for broadband service interoperability is given. Two cases from the Netherlands, of initiatives from the market to reach interoperability, are presented: E-norm and FIST VoIP.

Non-Timber Forest Products Marketing Systems and Market Players in Southwest Virginia: A Case Study of Craft, Medicinal and Herbal, Specialty Wood, and Edible Forest Products

OpenAIRE

Greene, Sarah Marsden

1998-01-01

Non-timber forest products (NTFPs) are important in rural southwest Virginia as a source of household sustenance and supplemental income. The trade in NTFPs from this region is centuries old and now helps supply growing worldwide demands. Although marketing is a vital part of optimizing the value of these products, it has been ignored in rural natural resource development. This research analyzes marketing systems for selected NTFPs in southwest Virginia by describing marketing chains, inter...

Nurse education in competitive markets: the case for relationship marketing.

Science.gov (United States)

Roberts, P M

1998-10-01

Since the National Health Service reforms of the late 1980s, nurse education has been increasingly subject to market forces. This new competitive environment presents not only threat, but also challenge and opportunity. Providers of nurse education who recognize the need for market orientation and develop responsive marketing strategies will maximize their potential for market retention and growth. Traditional marketing strategies have considerable limitations for public sector services. The new and growing field of relationship marketing offers nurse education an opportunity to retain and develop profitable relationships with both internal and external markets. This paper reviews the marketing arena in nurse education and proposes context-based qualitative research to ascertain definitive constructs of service quality. Such constructs might then be rooted in a theoretical framework of service quality measurement, and be measured within the disconfirmation paradigm of relationship marketing.

Marketing and clinical trials: a case study

OpenAIRE

Entwistle Vikki A; Snowdon Claire; Garcia Jo; Knight Rosemary C; Shakur Haleema; Elbourne Diana R; Roberts Ian; Francis David; McDonald Alison M; Grant Adrian M; Campbell Marion K

2007-01-01

Abstract Background Publicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous manner and are managed well, adopting effective marketing strategies. Methods Using methods of analysis drawn from management studies, this paper presents a structured assessment framework or reference model, derived from a case analysis of the MRC's CRASH trial, o...

LINKING MARKETING AND HUMAN RESOURCES RECRUITMENT TO OBTAIN ORGANIZATIONAL EFFICIENCY

Directory of Open Access Journals (Sweden)

Nicoleta Valentina FLOREA

2010-01-01

Full Text Available In times of rapid change and technical change, in a complex and dynamic environment, organizations must strive for superiority, in order to survive and to serve the clients who want more quality and lower price. Corporate leaders and human resources strategists have to take up this challenge of changing work attitudes across the organization. This involves guiding, leading, enabling and motivating people. This article is looking at aligning marketing with recruitment efforts, to obtain organizational performance. Anticipating customers’ needs, the organization develop specific plans of recruitment, selection and retention of those candidates who satisfy these needs at the highest level. Only anticipating and retaining those “right people at the right time”, an organization may obtain success into a global, dynamic and changing environment.

Uranium. Resources, production, and market - 2009 Red Book

International Nuclear Information System (INIS)

Anon.

2010-01-01

The ''Red Book'' has been compiled since the mid-1960s as a joint OECD/NEA and IAEA publication. The analysis presents an overview of present uranium supply and demand with perspectives reaching as far as 2035. Data from 35 countries were accumulated about exploration, resources, production, and prices. The 23 rd edition contains the most recent basic evaluations of the world uranium market, providing a profile of nuclear fuel supply. Forecasts of nuclear generating capacity and uranium requirement for reactor use up until 2035 are presented along with a discussion of uranium supplies and aspects of demand beyond that time frame. Worldwide expenditures for the exploration of uranium resources in 2008 totaled more than US $1.6 billion, which is a 133% increase over expenses in 2006. Most of the important producer countries reported rising expenses for exploration as well as for commissioning new production centers. The total ''identified'' (=reasonably assured and inferred) reserves as of January 1, 2009 in the 3 O 8 ) category decreased slightly to 5,404,000 t U while a clear increase to 6,306,300 t U was seen in the re-introduced ''high cost'' category ( 3 O 8 ). Uranium production in 2008 amounted to 43,880 t U, which is an increase of 6% over 2007 (41,244 t U), and of 11% over 2006 (39,617 t U). In 2008, worldwide uranium production (43,880 t U) covered roughly 74% of the worldwide requirement for use in reactors (59,065 t U). The balance was met out of secondary sources. (orig.)

Direct Marketing Alternatives in an Urban Setting: A Case Study of Seattle Youth Garden Works

Science.gov (United States)

Taylor, Mykel; Young, Doug; Miles, Carol

2010-01-01

The focus of this study is direct marketing of produce from an urban market garden. Rather than discussing broad issues of direct marketing, we use a case study to frame the decisions a market gardener is likely to face in developing both production and marketing plans. The garden featured in this study is located in Seattle, Washington, a city…

Impact Of The Ban On Uncovered SCDS Trade On the Interdependencies Between The CDS Market And Other Sectors Of Financial Markets. The Case Of Safe And Developed Versus Risky And Developing European Markets

Directory of Open Access Journals (Sweden)

Kliber Agata

2016-03-01

Full Text Available The aim of the article is to verify the impact of the ban on uncovered sCDS trade in Europe on the interdependencies between the sCDS market and other sectors of financial markets. We analyse two European markets: the safe and developed Swedish market, and the risky and developing Hungarian one. The study covers the period from October 2008 to October 2013. We analyse changes in the interdependencies between the sCDS market and the bond market, as well as between the sCDS market and the stock exchange. We found out that in the case of the safe Swedish market, the strength of relationships of each sector of financial markets with the sCDS one was much weaker than in the case of Hungary, which may suggest that the Swedish market is less prone to crisis transmission arising from herd behaviour or speculative attacks. In the end we show that in the two economies, the influence of the sCDS market on the other sectors of financial market indeed diminished following introduction of the ban on uncovered sCDS trade.

Optimising the extraction rate of a non-durable non-renewable resource in a monopolistic market: a mathematical programming approach.

Science.gov (United States)

Corominas, Albert; Fossas, Enric

2015-01-01

We assume a monopolistic market for a non-durable non-renewable resource such as crude oil, phosphates or fossil water. Stating the problem of obtaining optimal policies on extraction and pricing of the resource as a non-linear program allows general conclusions to be drawn under diverse assumptions about the demand curve, discount rates and length of the planning horizon. We compare the results with some common beliefs about the pace of exhaustion of this kind of resources.

Valuation of Human Resource During the Implementation of Resource Strategy of Sport Club

Directory of Open Access Journals (Sweden)

Polyakov Konstantin, L

2017-06-01

Full Text Available This study deals with the practice of human resource valuation in the professional command football during the implementation of sport club resource strategy. The choice of the direction of research is not random. Resource view in the analysis of strategy and strategy shaping (Barney, 1991 is an effective long term success tool. There are many costs in the process of resource allocation, in particular during resource valuation, in the market economy in connection, e.g. costs related to information collection and negotiating. Costs rise with the globalization of the economy. Therefore, it is important to create and maintain various institutions to control the level of costs and to study the most common practice of the resource strategy implementation. Particularly, it is important to study resource valuation in the context of institutional environment given the heterogeneity of markets. Human resource is the most important strategic resource on the market of professional command sport. At the same time, solving the problem of human resource allocation on this market leads to serious practical problems. Specifics of economic component of command sport results in the inevitability of labor market failure (Downward, Dawson, 2002 for sustainable development of the sector. Therefore, the need for institution which is to regulate the labor market occurs. Institute of transfer plays this role in some kinds of command sport, such as football. It is the system of concepts and rules, which regulate the transfer of athlete from one sport club to another prior to the expiration of the contract. The number of requirements exist due to the institute of transfer to the practice of athlete’s valuation, which determine the sum and the order of payment of compensation for prior sporting club management. The latter should correlate with the value of the athletes, which they are interest in, with the existing restrictions, which is the reason of the strongly

Seeking markets and resources

DEFF Research Database (Denmark)

Kragelund, Peter; Hampwaye, Godfrey

2012-01-01

Processes of globalisation are currently changing the global activity of multinational companies (MNCs). ‘Emerging’ MNCs are competing with ‘conventional’ MNCs when investing in new markets. This article sets out to analyse the motives and strategies of Chinese and Indian MNCs investing in Zambia...... emphasis must be placed on the home and host contexts and how institutional features impact investment decisions....

City Marketing : Case: Moscow

OpenAIRE

Kuzina, Irina

2017-01-01

Nowadays cities compete with each other for attracting investments and people, which make them implement new city marketing and city branding strategies. There are many factors that can influence city image and its perception in customers’ minds. The purpose of this thesis is to realize how a well-selected city marketing strategy benefits the city and gain a deeper understanding of city marketing possibilities. The final goal is to offer suggestions for the city of Moscow, which can help to i...

Electric vehicles in imperfect electricity markets: The case of Germany

International Nuclear Information System (INIS)

Schill, Wolf-Peter

2011-01-01

We use a game-theoretic model to analyze the impacts of a hypothetical fleet of plug-in electric vehicles on the imperfectly competitive German electricity market. Electric vehicles bring both additional demand and additional storage capacity to the market. We determine the effects on prices, welfare, and electricity generation for various cases with different players in charge of vehicle operations. Vehicle loading increases generator profits, but decreases consumer surplus in the power market. If excess vehicle batteries can be used for storage, welfare results are reversed: generating firms suffer from the price-smoothing effect of additional storage, whereas power consumers benefit despite increasing overall demand. Strategic players tend to under-utilize the storage capacity of the vehicle fleet, which may have negative welfare implications. In contrast, we find a market power-mitigating effect of electric vehicle recharging on oligopolistic generators. Overall, electric vehicles are unlikely to be a relevant source of market power in Germany in the foreseeable future. - Highlights: → We study the effect of electric vehicles on an imperfectly competitive electricity market. → We apply a game-theoretic model to the German market. → There is a market power-mitigating effect of vehicle loading on oligopolistic generating firms. → Consumers benefit from electric vehicles if excess battery capacity can be used for grid storage. → Electric vehicles are unlikely to be a source of market power in Germany in the near future.

What Drives Publishing Productivity for Pretenure Marketing Faculty: Insights Using the Lens of Resource Advantage Theory

Science.gov (United States)

Runyan, Rodney C.; Finnegan, Carol; Gonzalez-Padron, Tracy; Line, Nathan D.

2013-01-01

The promotion, tenure, and salary of marketing faculty have been topics of intense interest recently. What has received less interest are the drivers of publishing productivity, especially for new, pretenure faculty. We use resource advantage (RA) theory to examine the drivers of pretenure faculty productivity, specifically in the top marketing…

MARKETING IN AMATEUR SPORTS: HOW TO MARKET A FLOORBALL CLUB WITH LIMITED RESOURCES

OpenAIRE

Heino, Ville

2015-01-01

The purpose of this thesis is to identify the differences that appear in sports marketing in comparison to the more traditional fields of marketing, as well as the differences between marketing in amateur sports and professional sports. A Swedish amateur floorball team was consulted in order to gather information and to provide a practical example and development suggestions for the team’s marketing communications. The findings implicate that there are vast differences between sports marketin...

The impact of market and organizational characteristics on nursing care facility service innovation: a resource dependency perspective.

Science.gov (United States)

Banaszak-Holl, J; Zinn, J S; Mor, V

1996-04-01

Using resource dependency theory as a conceptual framework, this study investigates both the organizational and environmental factors associated with an emerging health care service delivery innovation, the provision of specialty care in designated units in nursing care facilities. We consider two types of specialty units, Alzheimer's Disease and subacute care. The Medicare/Medicaid Automated Certification Survey (MMACS) data file was merged with local market area data obtained from the 1992 Area Resource File and with state level regulatory data. The likelihood of providing Alzheimer's Disease or subacute care in dedicated units was estimated by separate logistic regressions. Results indicate that facilities with fewer Medicare patients are more likely to operate a dedicated Alzheimer's care unit, while facilities located in markets with a large HMO population and greater hospital supply are more likely to operate a subacute care unit. While competition among nursing homes, for the most part, is an incentive to innovate, greater regulatory stringency appears to constrain the development of specialty care units of both types. Finally, organizational characteristics (e.g., size and proprietary status) appear to be important enabling factors influencing the propensity to provide specialty care in dedicated units. Nursing care facilities are moving toward providing specialty care units partly as a response to a growing demand by resource providers and to maintain a competitive edge in tighter markets. Loosening regulation directed at cost containment would further encourage the development of specialty care but should be preceded by some evaluation of population needs for specialty care and the effectiveness of specialty care units.

Marketing Strategy and Promotion Plan of a Web Store In Finland. Case Company X

OpenAIRE

Katc, Viacheslav

2015-01-01

The purpose of this thesis was to create a modern marketing strategy for a Finnish webstore and to develop an appropriate marketing plan for promotion of a new brand. The data for the theoretical part of this thesis were collected from secondary data resources, including literature, articles and the Internet. The primary and the secondary data for the empirical part of this thesis were gathered in the Internet from various articles, thematic forums and official statistics of Finland. ...

ON PRICE CHOICE AT SELLING OF INFORMATION RESOURCES

Directory of Open Access Journals (Sweden)

O. S. Ivanova

2015-05-01

Full Text Available The paper considers the problem of the pricing policy determination in the company, selling information resource at the market. The problem of the optimal price determination for an information resource is solved depending on the time for the case when the seller-company has no competitors in the market, the market is saturated, and buyers are not able to further spread of the resource. Conditions for the optimal choice of information resource price have been obtained; the maximum possible income of the company has been calculated for linear demand function, and conditions, determining the duration and volume of sales, providing the maximum of average income of the company, have been obtained as well. The problem of optimal price choice is solved by macrosystem approach that has made it possible to reduce it to the isoperimetric kind. It is shown that the optimal price dependence on time for a linear demand function should provide a linearly increasing rate of sales. Conditions have been derived under which the sales proceedings for an information resource are positive, relationship is determined between volume of sales and timeline at which the average income during the sales reaches its maximum. The results are given in dimensionless form, thereby reducing the number of independent parameters. These results are usable for the pricing analysis of software and other information products.

Colorado State University: A Midscale Market Solar Customer Case Study

Energy Technology Data Exchange (ETDEWEB)

Holm, Alison [National Renewable Energy Lab. (NREL), Golden, CO (United States); Chernyakhovskiy, Ilya [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2016-12-01

Despite substantial increases in solar photovoltaic (PV) deployment between 2005 and 2015, a large untapped market for solar PV deployment still exists in midscale market investments by universities. Recent estimates show that if all universities in the United States installed enough solar PV to meet 25% of their annual electricity consumption, this would cumulatively result in just over 16 gigawatts (GW) of additional installed PV capacity. Within this context, midscale market projects - loosely defined as solar PV installations ranging from 100 kilowatts (kW) to 2 megawatts (MW), but more broadly representing installations not captured in the residential or utility-scale sectors - could be an attractive option for universities. This case study focuses on one university solar customer, Colorado State University (CSU), to provide a detailed example of the challenges, solutions, and opportunities associated with university solar power procurement. Between 2009 and 2015, a combined 6,754 kW of both ground-mounted and rooftop solar PV was installed across multiple CSU campuses in Fort Collins, Colorado. This case study highlights CSU's decision-making process, campus engagement strategies, and relationships with state, local, and utility partners, which have culminated in significant on-campus PV deployment.

Marketing Factors Affecting Leasing Selection in Bosnia and Herzegovina: Case Study on VB Leasing

Directory of Open Access Journals (Sweden)

Almir Ljeskovica

2014-06-01

Full Text Available In constantly changing environment all types of companies need some support from various types of funding institutions. Companies use their own resources to finance some projects or purchases but also take loans, mostly from banks to have additional support or in case of lack of money. Beside small, medium, as well as big companies, physical persons also use different types of financing to achieve their goals and fulfil their needs. Financing companies need to recognize the criteria on which prospective customers establish their financing selection decision. Planning a proper marketing strategy in order to attract new customers is of crucial importance in identifying these criteria. The main purpose of the study is to identify which factors affects people to choose leasing services. For data collection and analyse both, qualitative and quantitative study is conducted. Data for this study were collected through surveys delivered to 65 VB Leasing users from Sarajevo region. Out of 65, 57 useful responses were accepted for further analysis. Also interview was done with director of VB Leasing for qualitative study in order to get more insights in this topic. Findings of the study show what are the important factors for leasing selection and these information can support leasing managers in designing marketing strategies for perspective customers.

Modelling long run strategic behaviour on the liberalised European gas market

International Nuclear Information System (INIS)

Mulder, Machiel; Zwart, Gijsbert

2005-01-01

In gas markets, intertemporal constraints are of particular importance due to the finiteness of gas resources. In particular in the UK and the Netherlands, gas resources are expected to dry up on the medium term, giving rise to a positive resource rent of the gas. On shorter time scales, decisions on investments in production, transmission, storage and LNG terminal capacities affect short term output decisions in following years, while within the year prices across seasons are related through storage decisions. We develop a model of strategic behaviour on the European gas markets that incorporates such intertemporal relations. We take into account interactions between strategic producers of gas, price-taking transmission companies, and traders arbitraging the markets by transporting gas across borders, storing gas across seasons, and importing LNG. As a case study, we use the model to explore the impacts on producer behaviour and infrastructure investments of a cap on production from a large gas field in the Netherlands. (Author)

Ethnoecology of the interchange of wild and weedy plants and mushrooms in Phurépecha markets of Mexico: economic motives of biotic resources management.

Science.gov (United States)

Farfán-Heredia, Berenice; Casas, Alejandro; Moreno-Calles, Ana I; García-Frapolli, Eduardo; Castilleja, Aída

2018-01-15

Interactions between societies and nature are regulated by complex systems of beliefs, symbolism, customs, and worldviews (kosmos), ecological knowledge (corpus), and management strategies and practices (praxis), which are constructed as product of experiences and communication of people throughout time. These aspects influence social relations, life strategies, and cultural identity, and all of them in turn influence and are influenced by local and regional patterns of interchange. In this study, we analyze the interchange of wild and weedy plants and mushrooms in traditional markets of the Phurépecha region of Mexico. Particularly, the social relations constructed around the interchange of these products; how knowledge, cultural values, and ecological factors influence and are influenced by interchange; and how all these factors influence the type and intensity of biotic resources management. We studied three main traditional markets of the Phurépecha region of Michoacán, Mexico, through 140 visits to markets and 60 semi-structured interviews to sellers of wild and weedy plants and mushrooms. In nearly 2 years, we carried out 80 visits and 30 interviews in the "Barter Market", 20 visits and 15 interviews in the "Phurépecha Tiánguis", and 40 visits and 15 interviews to the "Municipal Market". We documented information about the spaces of interchange that form the markets, the types of interchange occurring there, the cultural and economic values of the resources studied, the environmental units that are sources of such resources, the activities associated to resources harvesting and, particularly, the management techniques practiced to ensure or increase their availability. We analyzed the relations between the amounts of products interchanged, considered as pressures on the resources; the perception of their abundance or scarcity, considered as the magnitude of risk in relation to the pressures referred to; and the management types as response to pressures

Social marketing's unique contribution to mental health stigma reduction and HIV testing: two case studies.

Science.gov (United States)

Thackeray, Rosemary; Keller, Heidi; Heilbronner, Jennifer Messenger; Dellinger, Laura K Lee

2011-03-01

Since its inception in 2005, articles in Health Promotion Practice's social marketing department have focused on describing social marketing's unique contributions and the application of each to the practice of health promotion. This article provides a brief review of six unique features (marketing mix, consumer orientation, segmentation, exchange, competition, and continuous monitoring) and then presents two case studies-one on reducing stigma related to mental health and the other a large-scale campaign focused on increasing HIV testing among African American youth. The two successful case studies show that social marketing principles can be applied to a wide variety of topics among various population groups.

Marketing 101.

Science.gov (United States)

Henderson, Karla A.

1997-01-01

A marketing model for camps includes a mix of services, presentation, and communication elements that promote the virtues of camp, convince potential campers and their families of the benefits of camp, and successfully distinguish the camp from others. Includes resources related to marketing strategies, theme merchandise, and market trends…

A Case Study of Teaching Marketing Research Using Client-Sponsored Projects: Method, Challenges, and Benefits

Science.gov (United States)

Bove, Liliana L.; Davies, W. Martin

2009-01-01

This case study outlines the use of client-sponsored research projects in a quantitative postgraduate marketing research subject conducted in a 12-week semester in a research-intensive Australian university. The case study attempts to address the dearth of recent literature on client-sponsored research projects in the discipline of marketing.…

An Investigation of Strategic Decision Making in Service Marketing through Case Study Development and Analysis

Science.gov (United States)

Rosetti, Joseph L.; Maceiko, Meghan

2009-01-01

Through the collaborative efforts of an undergraduate student and a professor of marketing, this paper focuses on a case study and corresponding teaching notes developed as a final component of an independent study in service marketing. The case utilizes the hospitality industry as the template for analysis of the appropriateness of marketing…

RESPON LINGKUNGAN BELANJA SEBAGAI STIMULUS PEMBELIAN TIDAK BERENCANA PADA MINI MARKET MAMI MART PAINAN

Directory of Open Access Journals (Sweden)

Mareta Kemala Sari

2014-10-01

Full Text Available Research planning not purchase the mami mini market mart visits from customer response to environmental spending as a stimulus, a customer case study on mini market mart mom Painan. Research using response variables shopping environment consisting of Pleasure, Arousal, Dominance.as mediator variable, hedonic shopping value, utilitarian shopping value, resources expenditure on the purchase was not planned (Impulse Buying. Data were collected using questionnaires distributed during the 2 weeks to the respondents who never shop at mini market. The study population is that they all are a mini market mami mart customers aged 18-55 years and have never shopped with a minimum of 2 times the transaction, the methods used by the descriptive analysis, and processing research model with smartPLS program. Mengunggapkan research results that the response variable dominance shopping environment positive effect on resources expenditure. Shopping environment arousal response variable positive effect on resources expenditure. Also revealed that spending resources poengalaman variable expenditure not a mediator between the response variable shopping environment and other variables shopping experience, as well as the negative effect on the purchase was not planned. But the expenditure of resources affect the shopping experience more variables such as the hedonic shopping value, utilitarian shopping value, resources expenditure

Lessons for public health campaigns from analysing commercial food marketing success factors: a case study.

Science.gov (United States)

Aschemann-Witzel, Jessica; Perez-Cueto, Federico J A; Niedzwiedzka, Barbara; Verbeke, Wim; Bech-Larsen, Tino

2012-02-21

Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public sector activities. The aim of the present study was to empirically identify food marketing success factors that, using the social marketing approach, could help improve public health campaigns to promote healthy eating. In this case-study analysis, 27 recent and successful commercial food and beverage marketing cases were purposively sampled from different European countries. The cases involved different consumer target groups, product categories, company sizes and marketing techniques. The analysis focused on cases of relatively healthy food types, and nutrition and health-related aspects in the communication related to the food. Visual as well as written material was gathered, complemented by semi-structured interviews with 12 food market trend experts and 19 representatives of food companies and advertising agencies. Success factors were identified by a group of experts who reached consensus through discussion structured by a card sorting method. Six clusters of success factors emerged from the analysis and were labelled as "data and knowledge", "emotions", "endorsement", "media", "community" and "why and how". Each cluster subsumes two or three success factors and is illustrated by examples. In total, 16 factors were identified. It is argued that the factors "nutritional evidence", "trend awareness", "vertical endorsement", "simple naturalness" and "common values" are of particular importance in the communication of health with regard to food. The present study identified critical factors for the success of commercial food marketing campaigns related to the issue of nutrition and health, which are possibly transferable to the public health sector. Whether or not a particular

Lessons for public health campaigns from analysing commercial food marketing success factors: a case study

Science.gov (United States)

2012-01-01

Background Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public sector activities. The aim of the present study was to empirically identify food marketing success factors that, using the social marketing approach, could help improve public health campaigns to promote healthy eating. Methods In this case-study analysis, 27 recent and successful commercial food and beverage marketing cases were purposively sampled from different European countries. The cases involved different consumer target groups, product categories, company sizes and marketing techniques. The analysis focused on cases of relatively healthy food types, and nutrition and health-related aspects in the communication related to the food. Visual as well as written material was gathered, complemented by semi-structured interviews with 12 food market trend experts and 19 representatives of food companies and advertising agencies. Success factors were identified by a group of experts who reached consensus through discussion structured by a card sorting method. Results Six clusters of success factors emerged from the analysis and were labelled as "data and knowledge", "emotions", "endorsement", "media", "community" and "why and how". Each cluster subsumes two or three success factors and is illustrated by examples. In total, 16 factors were identified. It is argued that the factors "nutritional evidence", "trend awareness", "vertical endorsement", "simple naturalness" and "common values" are of particular importance in the communication of health with regard to food. Conclusions The present study identified critical factors for the success of commercial food marketing campaigns related to the issue of nutrition and health, which are possibly transferable to the public health

Market segmentation and industry overcapacity considering input resources and environmental costs through the lens of governmental intervention.

Science.gov (United States)

Jiang, Zhou; Jin, Peizhen; Mishra, Nishikant; Song, Malin

2017-09-01

The problems with China's regional industrial overcapacity are often influenced by local governments. This study constructs a framework that includes the resource and environmental costs to analyze overcapacity using the non-radial direction distance function and the price method to measure industrial capacity utilization and market segmentation in 29 provinces in China from 2002 to 2014. The empirical analysis of the spatial panel econometric model shows that (1) the industrial capacity utilization in China's provinces has a ladder-type distribution with a gradual decrease from east to west and there is a severe overcapacity in the traditional heavy industry areas; (2) local government intervention has serious negative effects on regional industry utilization and factor market segmentation more significantly inhibits the utilization rate of regional industry than commodity market segmentation; (3) economic openness improves the utilization rate of industrial capacity while the internet penetration rate and regional environmental management investment have no significant impact; and(4) a higher degree of openness and active private economic development have a positive spatial spillover effect, while there is a significant negative spatial spillover effect from local government intervention and industrial structure sophistication. This paper includes the impact of resources and the environment in overcapacity evaluations, which should guide sustainable development in emerging economies.

A multi-assets artificial stock market with zero-intelligence traders

Science.gov (United States)

Ponta, L.; Raberto, M.; Cincotti, S.

2011-01-01

In this paper, a multi-assets artificial financial market populated by zero-intelligence traders with finite financial resources is presented. The market is characterized by different types of stocks representing firms operating in different sectors of the economy. Zero-intelligence traders follow a random allocation strategy which is constrained by finite resources, past market volatility and allocation universe. Within this framework, stock price processes exhibit volatility clustering, fat-tailed distribution of returns and reversion to the mean. Moreover, the cross-correlations between returns of different stocks are studied using methods of random matrix theory. The probability distribution of eigenvalues of the cross-correlation matrix shows the presence of outliers, similar to those recently observed on real data for business sectors. It is worth noting that business sectors have been recovered in our framework without dividends as only consequence of random restrictions on the allocation universe of zero-intelligence traders. Furthermore, in the presence of dividend-paying stocks and in the case of cash inflow added to the market, the artificial stock market points out the same structural results obtained in the simulation without dividends. These results suggest a significative structural influence on statistical properties of multi-assets stock market.

The influence of entrepreneurial orientation and family business’s resources and capabilities on marketing performances

OpenAIRE

Charupongsopon, Wittaya; Puriwat, Wilert

2017-01-01

This paper uses data from the Successful Transgenerational Entrepreneurship Practices Project (STEP Project) to investigate the influence of entrepreneurial orientation (EO) and family business’s resources and capabilities towards marketing performance. Previous researches represent an evidence of a relationship between EO and firm performance. Nevertheless, there are limited studies to investigate both psychological and physical aspects of family business like EO and family business’s resour...

An Economic Framework for Resource Allocation in Ad-hoc Grids

OpenAIRE

Pourebrahimi, B.

2009-01-01

In this dissertation, we present an economic framework to study and develop different market-based mechanisms for resource allocation in an ad-hoc Grid. Such an economic framework helps to understand the impact of certain choices and explores what are the suitable mechanisms from Grid user/owner perspectives under given circumstances. We focus on resource allocation in a Grid-based environment in the case where some resources are lying idle and could be linked with overloaded nodes in a netwo...

Market Design Project. Demand Response Resources in Sweden - a summary

International Nuclear Information System (INIS)

Fritz, Peter

2006-06-01

An important discussion in later years has been whether the necessary reserves in the electricity market are to be generated through normal market mechanisms, i.e. with the price as the primary controlling parameter, or if it requires a collectively financed capacity reserve and how regulations in such a case should be shaped. The issue is first and foremost a matter of where the line is drawn between that which 'the market' should handle and that which can be assured through regulation. Autumn 2002 Svenska Kraftnaet (the Swedish TSO) presented an investigation to the government in which it was suggested that the capacity balance should primarily be managed through the use of normal pricing mechanisms, but that the state should strengthen responsibility for the nation's capacity balance in the period up until 2008. When approaching an effect loss situation, spot prices and balancing power prices will skyrocket. Today, most people are in agreement that a condition for maintained delivery safety is that normal pricing mechanisms are in place and that consumption actually is affected by high prices. The main reason for this conclusion is that it is very expensive to keep production facilities in reserve for situations that are expected to occur very seldom - it is cheaper to encourage large customers to reduce their consumption. The other reason is that increased price sensitivity creates conditions for a more stable and more predictable pricing development in strained situations. While being aware that a response to increased demand is needed, we see too little of that on the market today. The aim of this project is to present concrete measures that will awaken this slumbering resource. In order to judge how much demand response that can reasonably be expected and if there is any financial gain for customers, electricity suppliers and grid operators; it has been necessary to cast a few predictions about future price peaks. We estimate price peaks in the 3-10 SEK

Carbon Market and Integrated Waste Solutions : a Case Study of ...

International Development Research Centre (IDRC) Digital Library (Canada)

Carbon Market and Integrated Waste Solutions : a Case Study of Indonesia ... dual purpose of helping developing countries achieve sustainable development ... with a view to devising integrated waste management solutions in urban centres ... and disseminate them through national, regional and international networks.

Competitive Advantage and its Sources in an Evolving Market

Science.gov (United States)

Zaridis, Apostolos D.

2009-08-01

In a continuously altered and evolving Market, as is the food manufacturing market, the main and long-lasting objective of firm that is the maximization of its wealth and consequently the continuous remaining in profit regions, appears that it is possible to be achieved via the obtainment and maintenance of diachronically long-term competitive advantage, which it will render the firm unique or leader force in a inexorable competition that is continuously extended in a globalized market. Various definitions and different regards are developed in regard to the competitive advantage and the way with which a firm it is possible, acquiring it, to star in the market in which it is activated. As result of sustainable competitive advantage in a firm comes the above the average performance. Abundance of resources and competences that are proposed as sources of competitive advantage in the resource-based view literature exists, while they are added continuously new based on empiric studies. In any case, it appears to suffer hierarchy of sources of competitive advantage, with regard to sustainability of these.

Market structure and market definition: the case of small market banks and thrifts

OpenAIRE

Andrew Cohen

2004-01-01

This paper introduces a simple method to test between two general approaches to defining bank and thrift product markets. I estimate two models that endogenize market structure using data on banks and thrifts from 1,884 rural markets for the year 2000. The first model assumes that banks and thrifts are in "independent product markets," i.e., that bank profitability depends only on competition from other banks and that thrift profitability depends only on competition from other thrifts. An alt...

The impact of electricity market liberalization in Turkey. 'Free consumer' and distributional monopoly cases

International Nuclear Information System (INIS)

Bahce, Serdal; Taymaz, Erol

2008-01-01

Electricity sector has grown substantially in Turkey since the early 1960s as a result of rapid industrialization and urbanization. The vertically integrated state-owned company had a legally established monopoly on the generation, transmission and distribution of electricity in Turkey. With the support and encouragement of international organizations like the World Bank, Turkey has initiated a comprehensive program to liberalize and privatize the electricity market in 2001. The liberalization of the electricity market in Turkey started in the distribution side of the market. The distribution network was divided into 21 distribution regions and in each of these, separate - initially state-owned - distribution companies have been authorized to distribute and sell electricity. The plan envisaged to complete privatization of all distribution companies until the end of 2006. This study compares the welfare implication of privatization of the distribution networks by comparing two extreme cases, a pure regional distributional monopoly case and a representative pure 'free' consumer case, with a benchmark case of administered price regulation. For this purpose, we develop a simulation model of the Turkish electricity system, and use the data on generation and distribution costs. Our simulation analysis shows that substantial welfare losses occur if the distributional companies behave as regional monopolists. Our findings reiterate the importance of regulation and market design. (author)

The Characteristics of Finding Employment abroad in Case of the Szeged Tourism Human Resources (Szeged, Hungary

Directory of Open Access Journals (Sweden)

Peter Mihaly

2014-01-01

Full Text Available Human work provided for tourists is an indispensible element and, in a sense, the very soul of tourism services, and its quality highly influences what image is formed of the travel. By today, the significance of qualified human resources in tourism has been more and more appreciated in Hungary, as one of the conditions of realising internationally competitive tourism is the presence and development of quality human resources. Language knowledge and professional knowledge can make employees more qualified and more in demand both abroad and in the Hungarian labour market. Based on international statistics, it can be stated that the main target countries of Hungarian employees are Germany, Great Britain and Austria. The majority of Hungarian employees in these countries find jobs in the catering sector. The present study was conducted in 2012 with the aim of surveying the target countries of finding employment in case of the Szeged human resources of tourism. 874 people working in the Szeged tourism sector were involved in the survey. The data of the participants were examined according to local touristic structure, age group and highest school qualifications. The survey included those as well who had qualifications in tourism and catering.

5. heat pump forum. Politics, market, finances, marketing and sales. Proceedings

International Nuclear Information System (INIS)

2007-01-01

The increased use of renewable energy resources constitutes one of the greatest challenges of the 21st century. Soaring oil and gas prices have caused renewable energy resource to move into the focus of public interest. Today the majority of the population is in favour of renewable energy resources, demanding that decision makers from politics and industry make a greater commitment to their promotion and growth. Heat pumps count among the best heating technologies available today, and not only on account of their primary energy balance. However, there is a need for favourable political framework conditions and a clear positioning of this product on the market in order to provide an environment conducive to sound market growth. For this reason the Heat Pump Forum has this time focussed on the topics of political recognition, development of market and technology and marketing and sales. It also addresses the political framework conditions governing the rapidly growing heat pump market and offers hard practical information ranging from solutions for old building to the exchange of practical experiences

Globalisation of birth markets: a case study of assisted reproductive technologies in India.

Science.gov (United States)

Sarojini, Nadimpally; Marwah, Vrinda; Shenoi, Anjali

2011-08-12

The escalation of Assisted Reproductive Technologies (ARTs) in India into a veritable fertility industry is the result of a multitude of reasons. This paper places the bio-genetic industry within the larger political economy framework of globalisation and privatisation, thus employing a framework that is often omitted from discussions on ARTs, but has direct and significant bearings on the ART industry in India. As markets for human organs, tissues and reproductive body parts experience unprecedented growth, the limits of what can or should be bought and sold continue to be pushed. As such, bodies have emerged as sale-worthy economic capital. Commercial flows of reproductive material create and deploy the division of the body into parts over which ownership is claimed, in the process following 'modern routes of capital' and raising issues of structural inequality.This paper presents a brief picture of India's fertility industry with specific focus on its ground-level operation, nature and growth. It aims to explore the industry dimensions of ARTs, by highlighting the macro picture of health care markets and medical tourism in India, the proliferation of the ART industry, market features such as the social imperative to mother, costs, promotion and marketing, unverified claims, inflated success rates, deals and offers, actors and collaborations in the field, and finally, the absence of standards. This paper presents findings from the research 'Constructing Conceptions: The Mapping of Assisted Reproductive Technologies in India', by Sama, a Delhi-based resource group working on gender, health and rights. This research was conducted from 2008 to 2010 in the three states of Uttar Pradesh, Orissa and Tamil Nadu in India, and is one of the first of its kind, highlighting unethical medical practices and making a case for the regulation of the ART industry. As such, it forms a significant part of Sama's ongoing work on women and technologies, particularly policy

Globalisation of birth markets: a case study of assisted reproductive technologies in India

Directory of Open Access Journals (Sweden)

Sarojini Nadimpally

2011-08-01

Full Text Available Abstract The escalation of Assisted Reproductive Technologies (ARTs in India into a veritable fertility industry is the result of a multitude of reasons. This paper places the bio-genetic industry within the larger political economy framework of globalisation and privatisation, thus employing a framework that is often omitted from discussions on ARTs, but has direct and significant bearings on the ART industry in India. As markets for human organs, tissues and reproductive body parts experience unprecedented growth, the limits of what can or should be bought and sold continue to be pushed. As such, bodies have emerged as sale-worthy economic capital. Commercial flows of reproductive material create and deploy the division of the body into parts over which ownership is claimed, in the process following 'modern routes of capital' and raising issues of structural inequality. This paper presents a brief picture of India's fertility industry with specific focus on its ground-level operation, nature and growth. It aims to explore the industry dimensions of ARTs, by highlighting the macro picture of health care markets and medical tourism in India, the proliferation of the ART industry, market features such as the social imperative to mother, costs, promotion and marketing, unverified claims, inflated success rates, deals and offers, actors and collaborations in the field, and finally, the absence of standards. This paper presents findings from the research 'Constructing Conceptions: The Mapping of Assisted Reproductive Technologies in India', by Sama, a Delhi-based resource group working on gender, health and rights. This research was conducted from 2008 to 2010 in the three states of Uttar Pradesh, Orissa and Tamil Nadu in India, and is one of the first of its kind, highlighting unethical medical practices and making a case for the regulation of the ART industry. As such, it forms a significant part of Sama's ongoing work on women and technologies

Globalisation of birth markets: a case study of assisted reproductive technologies in India

Science.gov (United States)

2011-01-01

The escalation of Assisted Reproductive Technologies (ARTs) in India into a veritable fertility industry is the result of a multitude of reasons. This paper places the bio-genetic industry within the larger political economy framework of globalisation and privatisation, thus employing a framework that is often omitted from discussions on ARTs, but has direct and significant bearings on the ART industry in India. As markets for human organs, tissues and reproductive body parts experience unprecedented growth, the limits of what can or should be bought and sold continue to be pushed. As such, bodies have emerged as sale-worthy economic capital. Commercial flows of reproductive material create and deploy the division of the body into parts over which ownership is claimed, in the process following 'modern routes of capital' and raising issues of structural inequality. This paper presents a brief picture of India's fertility industry with specific focus on its ground-level operation, nature and growth. It aims to explore the industry dimensions of ARTs, by highlighting the macro picture of health care markets and medical tourism in India, the proliferation of the ART industry, market features such as the social imperative to mother, costs, promotion and marketing, unverified claims, inflated success rates, deals and offers, actors and collaborations in the field, and finally, the absence of standards. This paper presents findings from the research 'Constructing Conceptions: The Mapping of Assisted Reproductive Technologies in India', by Sama, a Delhi-based resource group working on gender, health and rights. This research was conducted from 2008 to 2010 in the three states of Uttar Pradesh, Orissa and Tamil Nadu in India, and is one of the first of its kind, highlighting unethical medical practices and making a case for the regulation of the ART industry. As such, it forms a significant part of Sama's ongoing work on women and technologies, particularly policy

The Effectiveness of Social Media as a Marketing Communication Tactic : Case Gina Tricot Ltd

OpenAIRE

Kallio, Kira

2015-01-01

The aim of this thesis was to discover whether social media is an effective marketing communication tactic for Gina Tricot or not. The objective was to find out how customers experience Gina Tricot’s marketing and social media activities and whether social media accounts are able to serve customers as aimed. The case company Gina Tricot is presented in the introduction chapter. The theoretical study focuses on social media marketing and on the transition from traditional outbound marketing to...

Stakeholder management in a multicultural environment : A case-study of a global retailer entering the Russian Market

OpenAIRE

Izmaylova, Dinara; Zuccon, Federica

2011-01-01

Nowadays, an increasing number of global retailers such as IKEA, Carrefour and Auchan, are expanding their business internationally: internationalization is seen as a way to face competitors as well as to enhance position on the market. In particular, emerging markets are becoming a fertile field for investing resources due to their fast economic development and growing disposable income of the local population. A number of market actors (or stakeholders) affect or are affected by the interna...

From physical marketing to web marketing

NARCIS (Netherlands)

Constantinides, Efthymios

2002-01-01

Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main

Regional Approach to Luxury Market Segmentation: The Case Of Western Balkans

OpenAIRE

Melika Husic-Mehmedovic; Emir Agic

2015-01-01

Nature of the luxury brand requires limited market in order to maintain exclusivity. Individual countries in the Western Balkans are not lucrative per se, therefore, regional segmentation is needed in the case of luxury brands. Countries of Western Balkan, i.e. Bosnia and Herzegovina, Croatia, Serbia and Slovenia are all post-socialist, post-war countries currently going through major transitions. Â Rather small markets are yet to be established in its final form politically, economically, so...

The green electricity market model. Proposal for an optional, cost-neutral direct marketing model for supplying electricity customers

International Nuclear Information System (INIS)

Heinemann, Ronald

2014-01-01

One of the main goals of the Renewable Energy Law (EEG) is the market integration of renewable energy resources. For this purpose it has introduced compulsory direct marketing on the basis of a moving market premium. At the same time the green electricity privilege, a regulation which made it possible for customers to be supplied with electricity from EEG plants, has been abolished without substitution with effect from 1 August 2014. This means that, aside from other direct marketing channels, which will not be economically viable save for in a few exceptional cases, it will no longer be possible in future to sell electricity from EEG plants to electricity customers under the designation ''electricity from renewable energy''. The reason for this is that electricity sold under the market premium model can no longer justifiably be said to originate from renewable energy. As a consequence, almost all green electricity products sold in Germany carry a foreign green electricity certificate.

Market analysis. Renewable fuels

International Nuclear Information System (INIS)

2014-01-01

The Agency for Renewable Resources (FNR) had on behalf of the Federal Ministry of Food and Agriculture created a study on the market development of renewable resources in Germany and published this in the year of 2006. The aim of that study was to identify of actual status and market performance of the individual market segments of the material and energetic use as a basis for policy recommendations for accelerated and long term successful market launch and market share expansion of renewable raw materials. On behalf of the FNR, a market analysis of mid-2011 was carried out until the beginning of 2013, the results of which are hereby resubmitted. This market analysis covers all markets of material and energetic use in the global context, taking account of possible competing uses. A market segmentation, which was based on the product classification of the Federal Statistical Office, formed the basis of the analysis. A total of ten markets have been defined, seven material and three energetic use. [de

a Statistical Dynamic Approach to Structural Evolution of Complex Capital Market Systems

Science.gov (United States)

Shao, Xiao; Chai, Li H.

As an important part of modern financial systems, capital market has played a crucial role on diverse social resource allocations and economical exchanges. Beyond traditional models and/or theories based on neoclassical economics, considering capital markets as typical complex open systems, this paper attempts to develop a new approach to overcome some shortcomings of the available researches. By defining the generalized entropy of capital market systems, a theoretical model and nonlinear dynamic equation on the operations of capital market are proposed from statistical dynamic perspectives. The US security market from 1995 to 2001 is then simulated and analyzed as a typical case. Some instructive results are discussed and summarized.

Market-oriented programming and its application to power load management

Energy Technology Data Exchange (ETDEWEB)

Ygge, F

1998-04-01

Market-oriented programming is a new approach to design and implementation of resource allocation mechanisms in computer systems. It has its roots in different disciplines, such as economics and computer science (in particular the area of multi-agent systems). This is divided into two different parts, focusing on: (1) central foundations and mechanisms of market-oriented programming, and (2) the use of market-oriented programming in practical applications. Market-oriented programming is seen as a programming paradigm based on abstractions such as prices and demands. Concepts, terminology and theory from micro-economics form the foundations of the paradigm. Central aspects of these foundations are investigated and some new insights are presented. Furthermore, some relations between standard optimization/resource allocation approaches and markets are described, and novel theorems are introduced. A published, and generally recognized, market oriented approach to the application building climate control is analyzed in detail. A new approach to this application, based on market-oriented programming, is introduced and shown to be superior to the analyzed approach in many ways. The case study pinpoints a number of potential pitfalls as well as advantages of market-oriented approaches to this and other applications. A second investigated application is power load management, i.e. the management of loads at the customer`s side for obtaining more efficient energy systems management. The basis of the application is described and a new market oriented approach is introduced and analyzed. The approach is shown to have a number of advantages compared to existing approaches to this problem. The main conclusion of the thesis is that there are some potential pitfalls of market-oriented programming, but when used with care it provides a highly natural and efficient means for resource allocation in computer systems

Penetration strategies of Turkish corporations in Kosovo’s market

Directory of Open Access Journals (Sweden)

Luan VARDARI

2018-04-01

Full Text Available Rapid developments and increasing competition in recent years have prevented companies from producing and selling only in domestic markets, but also causing their foreign resources and investments to be directed to foreign markets. In this case, once businesses decide to join a particular market, they have to decide which is the best way to penetrate there. Turkish multinational corporations, which have been spreading all over the world with their investments, have conquered world markets with their exports, initiatives and acquisitions, they have entered in foreign markets in various forms and have a significant share in world trade volume with their successful investments. From this point of view, this study examines the strategies by which Turkish multinationals enter foreign markets especially in Kosovo and the impact that those companies have had in the development of the Kosovo economy and the strategies by which Turkish multinationals enter foreign markets.

Optimal Portfolio of Corporate Investment and Consumption Problem under Market Closure: Inflation Case

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Zongyuan Huang

2013-01-01

Full Text Available We present the model of corporate optimal investment with consideration of the influence of inflation and the difference between the market opening and market closure. In our model, the investor has three market activities of his or her choice: investment in project A, investment in project B, and consumption. The optimal strategy for the investor is obtained using the Hamilton-Jacobi-Bellman equation which is derived using the dynamic programming principle. Further along, a specific case, the Hyperbolic Absolute Risk Aversion case, is discussed in detail, where the explicit optimal strategy can be obtained using a very simple and direct method. At the very end, we present some simulation results along with a brief analysis of the relationship between the optimal strategy and other factors.

Price volatility in wind dominant electricity markets

DEFF Research Database (Denmark)

Farashbashi-Astaneh, Seyed-Mostafa; Chen, Zhe

2013-01-01

High penetration of intermittent renewable energy sources causes price volatility in future electricity markets. This is specially the case in European countries that plan high penetration levels. This highlights the necessity for revising market regulations and mechanisms in accordance...... to generation combination portfolio. Proposed solutions should be able to tackle with emerging challenges which are mainly due to high variability and unpredictability of intermittent renewable resources. In this paper high price volatility will be introduced as an emerging challenge in wind dominant...... electricity markets. High price volatility is unappreciated because it imposes high financial risk levels to both electricity consumers and producers. Additionally high price variations impede tracking price signals by consumers in future smart grid and jeopardize implementation of demand response concepts...

Successful renewable energy development in a competitive electricity market: A Texas case study

International Nuclear Information System (INIS)

Zarnikau, Jay

2011-01-01

The development of renewable energy in markets with competition at wholesale and retail levels poses challenges not present in areas served by vertically-integrated utilities. The intermittent nature of some renewable energy resources impact reliability, operations, and market prices, in turn affecting all market participants. Meeting renewable energy goals may require coordination among many market players. These challenges may be successfully overcome by imposing goals, establishing trading mechanisms, and implementing operational changes in competitive markets. This strategy has contributed to Texas' leadership among all US states in non-hydro renewable energy production. While Texas has been largely successful in accommodating over 9000 MW of wind power capacity, this extensive reliance upon wind power has also created numerous problems. Higher levels of operating reserves must now be procured. Market prices often go negative in the proximity of wind farms. Inaccurate wind forecasts have led to reliability problems. Five billion dollars in transmission investment will be necessary to facilitate further wind farm projects. Despite these costs, wind power is generally viewed as a net benefit. - Research Highlights: → Texas rapidly emerged as a leader in renewable energy development. → This state's experiences demonstrate that the right combination of policies to lead to rapid renewable energy development in a region with a very competitive electricity market. → Wind power development has lead to various operational challenges.

Practical methodologies for the calculation of capacity in electricity markets for wind energy

International Nuclear Information System (INIS)

Botero B, Sergio; Giraldo V, Luis Alfonso; Isaza C, Felipe

2008-01-01

Determining the real capacity of the generators in a power market is an essential task in order to estimate the actual system reliability, and to estimate the reward for generators due to their capacity in the firm energy market. In the wind power case, which is an intermittent resource, several methodologies have been proposed to estimate the capacity of a wind power emplacement, not only for planning but also for firm energy remuneration purposes. This paper presents some methodologies that have been proposed or implemented around the world in order to calculate the capacity of this energy resource.

Discovery and Use of Online Learning Resources: Case Study Findings

OpenAIRE

Laurie Miller Nelson; James Dorward; Mimi M. Recker

2004-01-01

Much recent research and funding have focused on building Internet-based repositories that contain collections of high-quality learning resources, often called learning objects. Yet little is known about how non-specialist users, in particular teachers, find, access, and use digital learning resources. To address this gap, this article describes a case study of mathematics and science teachers practices and desires surrounding the discovery, selection, and use of digital library resources for...

Is it about money or marketing? : international marketing strategies in the luxury cosmetic industry : exploratory multiple case study of Chanel, Guerlain and La Mer

OpenAIRE

Ivančová, Andrea

2014-01-01

The aim of this study is to investigate how do the luxury cosmetic companies shape their global strategies. The Global Marketing Strategy model used in this paper helps to investigate challenges companies face among their international markets and how do they endure their international prestige and exclusivity. The multiple-case study is used to explore between cases and draw relevant conclusions. First part includes literature review and provides reader relevant background ...

Rethinking Marketing for Sustainable Competitive Advantages

Directory of Open Access Journals (Sweden)

Akın KOÇAK

2012-12-01

Full Text Available When formal marketing thought developed in the early 1900s, dominant perspective of marketing was about taking things “to market”. After 1950 marketing thought moved to a “market to” orientation. This orientation reflects “product dominant logic”. After radical changes in information technology, knowledge asymmetry between firm and customer is decreased and customer becomes operant resource instead of a resource to be acted on. Therefore, new marketing paradigm has been emerged and main focus moved from “value in exchange” to “value in use” and customer becomes collaborative partner. Firm can only provide value proposition. New definition of marketing comprises “customer relationship”, “share holders”, and “value creation”. Apart from evolving of marketing thought, theories of competitive advantages have been also change form industry perspective to internal resource and dynamic capabilities.

Analysis of the imbalance price scheme in the Spanish electricity market: A wind power test case

International Nuclear Information System (INIS)

Bueno-Lorenzo, Miriam; Moreno, M. Ángeles; Usaola, Julio

2013-01-01

This work investigates the interaction between wind power and electricity markets. The paper is focused on balancing markets pricing policies. The proposal of a new imbalance price scheme is included and conveniently evaluated. This proposed scheme tries to minimise the use of ancillary services to compensate for deviations in searching for a more efficient market design. The effectiveness of imbalance prices as market signals is also examined, and policy recommendations regarding imbalance services are discussed. Two test cases are included that analyse the participation of a wind power producer in the Spanish electricity market using a stochastic optimisation strategy. For this purpose, the uncertainty of the variables is considered, i.e., wind power production and prediction, intraday and imbalance prices. Test cases were run with real data for 10 months, and realistic results are presented along with a hypothetical test case. The regulation of the imbalance prices may not be adequate for the Spanish electricity market because an error drop is not sufficiently encouraged. Therefore, we suggest the application of a new imbalance price scheme, which includes an additional constraint. The conclusions of this paper can be assumed to be general policy recommendations

Market Segmentation in Business Technology Base: The Case of Segmentation of Sparkling

Directory of Open Access Journals (Sweden)

Valéria Riscarolli

2014-08-01

Full Text Available A common market segmentation premise for products and services rules consumer behavior as the segmentation center piece. Would this be the logic for segmentation used by small technology based companies? In this article we target at determining the principles of market segmentation used by a vitiwinery company, as research object. This company is recognized by its products excellence, either in domestic as well as in the foreign market, among 13 distinct countries. The research method used is a case study, through information from the company’s CEOs and crossed by primary information from observation and formal registries and documents of the company. In this research we look at sparkling wines market segmentation. Main results indicate that the winery studied considers only technological elements as the basis to build a market segment. One may conclude that a market segmentation for this company is based upon technological dominion of sparkling wines production, aligned with a premium-price policy. In the company, directorship believes that as sparkling wines market is still incipient in the country, sparkling wine market segments will form and consolidate after the evolution of consumers tasting preferences, depending on technologies that boost sparkling wines quality. 

Developing power markets - Development of market place for meeting the demand - Case India, in transition from regulated to competitive structure

Energy Technology Data Exchange (ETDEWEB)

Kumar, Pranay; Sarkar, Prabhajit Kumar

2010-09-15

Power Market players of developing countries with supply deficit are exposed to a unique combination of price risk and quantity risk which is not the case with developed nations that have taken path of liberalization to open up their power markets. India has one of the largest generation capacities in the world, yet till recently the Indian Power sector was highly regulated. However, the last decade has witnessed many initiatives so as to make the sector market oriented. This paper provides opportunity for developing countries to learn from Indian experience of introducing competition in the power sector.

The market chain of fruit production in Serbia: A case study of raspberry and sour cherry cultivation

Directory of Open Access Journals (Sweden)

Radosavljević Katica

2008-01-01

Full Text Available The trade in fresh and frozen fruit is complex and fragmentary. Currently producers are forced to use a variety of marketing channels - farmers' markets, processing industries, trade companies and brokers. To increase quality, production, profitability and exports, it is essential to maximize cooperation between producers, processors, wholesalers and retailers. Vertically and laterally integrated fruit marketing channels demand the smallest number of intermediaries and direct relations with consumers. In past decades, fruit production in Serbia was characterized by irrational resource allocation. Neglect of the agribusiness marketing concept led to supply shortages. As a result, prices increased while quality decreased. Only integrated marketing concepts can boost quality, yields, profitability and competitiveness.

Innovation excellence. Creating market success in the energy and natural resources sector

Energy Technology Data Exchange (ETDEWEB)

Scholtissek, Stephan

2011-07-01

In this book, author Stephan Scholtissek examines innovations as they relate to companies in the energy and natural resources sector, which contrary to popular opinion are indeed innovative. These companies are undergoing massive change as the balance of power shifts towards emerging economies and as the world looks to a range of low carbon technologies. Scholtissek sheds light on different forms of innovation and argues that R and D resources must be extended across all these forms. He includes a number of detailed case studies from the energy and natural resources industries that have shown a remarkable capacity to innovate: BP, Dow Corning, Evonik Industries, Iberdrola, Marathon Oil, Perrier, Schott and Siemens. (orig.)

Market Sanitation: A Case Study of Oregbeni Market Benin - City ...

African Journals Online (AJOL)

Poor market sanitation is an intractable problem in Nigeria and has contributed to the spread of infectious diseases and environmental degradation. This study was undertaken to determine the awareness and practice of solid waste management in market places among market users. It involved 180 store owners and ...

Usability in product development practice; an exploratory case study comparing four markets.

Science.gov (United States)

van Kuijk, Jasper; van Driel, Liesbeth; van Eijk, Daan

2015-03-01

This study explored how usability was dealt with in four product development organizations active in different sectors: high-end automotive, professional printers and copiers, office coffee makers and fast moving consumer goods. The primary differentiators of the selected cases were whether they were targeting businesses or consumers and the degree of product complexity. Interviews with 19 product development practitioners were conducted, focussing on three topics: 1) the product development process and the integration of user involvement, 2) multidisciplinary teamwork, and 3) organizational attitude towards usability. Based on the interviews, context descriptions of the companies were created and barriers and enablers for usability were identified. To verify the findings and to discuss remaining issues a feedback workshop was held in which the primary contact from each company participated. The results indicate that differences in product-market combination lead to differences in organizational attitude towards usability. The prioritization of usability in an organization seems to be influenced by the degree of product complexity (complex products are more prone to suffer from usability issues) and whether developers think that usability is a purchase consideration for their clients. The product-market combination a company targets also affects the methods for user-centred design that a company can apply and that are relevant. What methods for user-centred design are used also seems to be influenced by the attitude towards usability: if usability is considered more important, methods that require more resources can be applied. Copyright © 2014 Elsevier Ltd and The Ergonomics Society. All rights reserved.

An export-marketing model for pharmaceutical firms (the case of iran).

Science.gov (United States)

Mohammadzadeh, Mehdi; Aryanpour, Narges

2013-01-01

Internationalization is a matter of committed decision-making that starts with export marketing, in which an organization tries to diagnose and use opportunities in target markets based on realistic evaluation of internal strengths and weaknesses with analysis of macro and microenvironments in order to gain presence in other countries. A developed model for export and international marketing of pharmaceutical companies is introduced. The paper reviews common theories of the internationalization process, followed by examining different methods and models for assessing preparation for export activities and examining conceptual model based on a single case study method on a basket of seven leading domestic firms by using mainly questionares as the data gathering tool along with interviews for bias reduction. Finally, in keeping with the study objectives, the special aspects of the pharmaceutical marketing environment have been covered, revealing special dimensions of pharmaceutical marketing that have been embedded within the appropriate base model. The new model for international activities of pharmaceutical companies was refined by expert opinions extracted from result of questionnaires.

An Export-Marketing Model for Pharmaceutical Firms (The Case of Iran)

Science.gov (United States)

Mohammadzadeh, Mehdi; Aryanpour, Narges

2013-01-01

Internationalization is a matter of committed decision-making that starts with export marketing, in which an organization tries to diagnose and use opportunities in target markets based on realistic evaluation of internal strengths and weaknesses with analysis of macro and microenvironments in order to gain presence in other countries. A developed model for export and international marketing of pharmaceutical companies is introduced. The paper reviews common theories of the internationalization process, followed by examining different methods and models for assessing preparation for export activities and examining conceptual model based on a single case study method on a basket of seven leading domestic firms by using mainly questionares as the data gathering tool along with interviews for bias reduction. Finally, in keeping with the study objectives, the special aspects of the pharmaceutical marketing environment have been covered, revealing special dimensions of pharmaceutical marketing that have been embedded within the appropriate base model. The new model for international activities of pharmaceutical companies was refined by expert opinions extracted from result of questionnaires. PMID:24250597

Strategic affiliate marketing

DEFF Research Database (Denmark)

Goldschmidt, Simon; Junghagen, Sven; Harris, Uri

resources once fully active in this area. This book focuses on how to build long term relationships with online partners, while gaining value and optimizing resources. As such, it should be of special interest to academics and students of management, marketing and business. Online advertisers and online......In this guide for both practitioners and academics on how to approach affiliate marketing, the authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet...... and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so, as well as investigating how to optimize...

luxury marketing: internationalization strategies for brazilian jewelry companies

Directory of Open Access Journals (Sweden)

Chaline Gasperini

2010-04-01

Full Text Available This article seeks to make an analysis of the luxury market and of Brazilian jewelry companies. The main objective is to analyze the attraction of external marketing to luxury brands internationalization, emphasizing Brazilian jewelry companies. First, the national environment of luxury market an jewelry in Brazil is presented. In sequence, it will address the possible goals, risks and opportunities that internationalized jewelry companies face in the expansion process and its difficulties in foreign markets. Finally, some forms of internationalization will be presented based on the case of the Brazilian jewelry companies H Stern and Talento Jóias. The methodology used in this article is exploratory, with documental analysis and in depth interview. As theoretical foundations for the article, the themes luxury, exportations, company internationalization and global market were addressed. The main author(s researched were: Allérès (2006, Almeida (2007, Czinkota (2001, Grande (2007, Lipovetsky e Roux (2005. Among the main conclusions, Brazilian jewelry companies have great advantages compared to other countries, having the possibility to use Brazilian nature resources, like precious stones and gems, thus, it become more interesting and viable to innovate and conquer external market. Besides, jewelry market attractions make several entrepreneurs interested in opening business in this field, and lately internationalize them, such as H Stern case.

Analyses of demand response in Denmark[Electricity market

Energy Technology Data Exchange (ETDEWEB)

Moeller Andersen, F.; Grenaa Jensen, S.; Larsen, Helge V.; Meibom, P.; Ravn, H.; Skytte, K.; Togeby, M.

2006-10-15

Due to characteristics of the power system, costs of producing electricity vary considerably over short time intervals. Yet, many consumers do not experience corresponding variations in the price they pay for consuming electricity. The topic of this report is: are consumers willing and able to respond to short-term variations in electricity prices, and if so, what is the social benefit of consumers doing so? Taking Denmark and the Nord Pool market as a case, the report focuses on what is known as short-term consumer flexibility or demand response in the electricity market. With focus on market efficiency, efficient allocation of resources and security of supply, the report describes demand response from a micro-economic perspective and provides empirical observations and case studies. The report aims at evaluating benefits from demand response. However, only elements contributing to an overall value are presented. In addition, the analyses are limited to benefits for society, and costs of obtaining demand response are not considered. (au)

Using forward markets to improve electricity market design

International Nuclear Information System (INIS)

Ausubel, Lawrence M.; Cramton, Peter

2010-01-01

Forward markets, both medium term and long term, complement the spot market for wholesale electricity. The forward markets reduce risk, mitigate market power, and coordinate new investment. In the medium term, a forward energy market lets suppliers and demanders lock in energy prices and quantities for one to three years. In the long term, a forward reliability market assures adequate resources are available when they are needed most. The forward markets reduce risk for both sides of the market, since they reduce the quantity of energy that trades at the more volatile spot price. Spot market power is mitigated by putting suppliers and demanders in a more balanced position at the time of the spot market. The markets also reduce transaction costs and improve liquidity and transparency. Recent innovations to the Colombia market illustrate the basic elements of the forward markets and their beneficial role. (author)

Using forward markets to improve electricity market design

Energy Technology Data Exchange (ETDEWEB)

Ausubel, Lawrence M.; Cramton, Peter [University of Maryland, College Park, MD 20742 (United States)

2010-12-15

Forward markets, both medium term and long term, complement the spot market for wholesale electricity. The forward markets reduce risk, mitigate market power, and coordinate new investment. In the medium term, a forward energy market lets suppliers and demanders lock in energy prices and quantities for one to three years. In the long term, a forward reliability market assures adequate resources are available when they are needed most. The forward markets reduce risk for both sides of the market, since they reduce the quantity of energy that trades at the more volatile spot price. Spot market power is mitigated by putting suppliers and demanders in a more balanced position at the time of the spot market. The markets also reduce transaction costs and improve liquidity and transparency. Recent innovations to the Colombia market illustrate the basic elements of the forward markets and their beneficial role. (author)

Immigration and urban housing market dynamics : the case of Haifa

NARCIS (Netherlands)

van der Vlist, Arno J.; Czamanski, Daniel; Folmer, Henk

2011-01-01

This paper addresses the interplay between demographics and housing market dynamics in Haifa, Israel. In the 1990s the city of Haifa, with a population of approximately 220,000, absorbed about 45,000 immigrants. The case of Haifa offers a typical non-controlled experiment on how demographic shocks

Market Returns and Weak-Form Efficiency: the case of the Ghana Stock Exchange

OpenAIRE

Frimpong, Joseph Magnus; Oteng-Abayie, Eric Fosu

2007-01-01

This paper examines the weak-form efficient market hypothesis (EMH) in the case of the Ghana Stock Exchange (GSE) an emerging market. Daily returns from the Databank Stock Index (DSI) over a 5-year period 1999-2004 were used for the exercise. Random walk (RW) and GARCH(1,1) models are used as the basis for our analysis. The GSE DSI returns series exhibit volatility clustering, an indication of inefficiency on the GSE. The weak-form efficient market (random walk) hypothesis was rejected for t...

Social Media Marketing : CASE: OY SUOMEN LYYRA AB

OpenAIRE

Eriksson, Irene

2012-01-01

This bachelor thesis was commissioned by Oy Suomen Lyyra Ab, the largest student online media and student card producer for higher education students in Finland. The the-sis objective was to understanding the current social media situation and activity among the students of higher education in Finland, the social media networks that the case company currently uses as well as understanding how to use these networks for successful marketing activities. The quantitative research was conducted in...

Russia's resource capitalism—market vs political signalling

International Nuclear Information System (INIS)

Kretzschmar, Gavin L.; Simpson, Ewan; Haque, Mujibul

2013-01-01

Since the early post-Soviet era, when many strategically important Russian oil and gas fields were sold on unfavourable terms, the state has been seeking to regain control of these strategic assets. With Putin's return to the Presidency in 2012, Russia's U-turn over oil and gas privatizations has again caused market consternation. We examine strategic asset acquisitions by Russian O and G companies during Putin's first terms as president and suggest that there should however, be few surprises. Under Putin, strategic deals in Russia are often informal, dominated by Russian partners, subject to internecine rivalries and, we show, are ‘somehow’ known by markets prior to promulgation. Findings suggest that in Russia deals of strategic substance are recognized by financial markets prior to the announcement of political policy

Market and policy barriers for demand response providing ancillary services in U.S. markets

Energy Technology Data Exchange (ETDEWEB)

Cappers, Peter [Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States); MacDonald, Jason [Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States); Goldman, Charles [Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States)

2013-03-01

This study provides an examination of various market and policy barriers to demand response providing ancillary services in both ISO/RTO and non-ISO/RTO regions, especially at the program provider level. It is useful to classify barriers in order to create a holistic understanding and identify parties that could be responsible for their removal. This study develops a typology of barriers focusing on smaller customers that must rely on a program provider (i.e., electric investor owned utility or IOU, ARC) to create an aggregated DR resource in order to bring ancillary services to the balancing authority. The barriers were identified through examinations of regulatory structures, market environments, and product offerings; and discussions with industry stakeholders and regulators. In order to help illustrate the differences in barriers among various wholesale market designs and their constituent retail environments, four regions were chosen to use as case studies: Colorado, Texas, Wisconsin, and New Jersey.

5. heat pump forum. Politics, market, finances, marketing and sales. Proceedings; 5. Forum Waermepumpe. Politik, Markt, Finanzierung, Marketing und Vertrieb. Tagungsband

Energy Technology Data Exchange (ETDEWEB)

NONE

2007-07-01

The increased use of renewable energy resources constitutes one of the greatest challenges of the 21st century. Soaring oil and gas prices have caused renewable energy resource to move into the focus of public interest. Today the majority of the population is in favour of renewable energy resources, demanding that decision makers from politics and industry make a greater commitment to their promotion and growth. Heat pumps count among the best heating technologies available today, and not only on account of their primary energy balance. However, there is a need for favourable political framework conditions and a clear positioning of this product on the market in order to provide an environment conducive to sound market growth. For this reason the Heat Pump Forum has this time focussed on the topics of political recognition, development of market and technology and marketing and sales. It also addresses the political framework conditions governing the rapidly growing heat pump market and offers hard practical information ranging from solutions for old building to the exchange of practical experiences.

B2B-Marketing Strategy For the Swedish Museum Sector : A Case Study of a Finnish Software Start-up Company

OpenAIRE

Kaukotie, Lauri

2017-01-01

The main purpose of this case study is to develop a functional primary marketing plan for a Finnish start-up software company looking to penetrate the Swedish museum sector. The case company has no prior marketing plan or a designated marketing and sales person, and therefore it was important to develop a plan that can be implemented even with limited knowledge of marketing and sales. The implementation of the case study consisted of interviews with three employees within the Swedish muse...

Firm-Specific Marketing Capital and Job Satisfaction of Marketers: Evidence from Vietnam

Science.gov (United States)

Nguyen, Tho D.; Nguyen, Trang T. M.

2011-01-01

Purpose: Based on the resource-based view of the firm, this study aims to examine antecedents and outcomes of firm-specific marketing capital pool invested by marketers in a transition market, Vietnam. Design/methodology/approach: A sample of 528 marketers in Ho Chi Minh City was surveyed to test the theoretical model. Structural equation…

Market based generation: A promising market management option

International Nuclear Information System (INIS)

Siddiqi, R.

1992-01-01

It is proposed to ease the tension between demand management and supply side management at electric utilities through the introduction of a concept called market management. Market management provides a framework for developing and evaluating the attractiveness of new products and services such as dispersed generation hardware, implementation services, and complementary pricing structures. A market management strategy is the definition of market segments, creating products for those segments, evaluation of the profitability of the product-segment combinations, commitment of resources to those segments, and development of product and marketing plans for those segments. A brief analysis of backup generation is presented as an example of market management. In this example, the customer that is backed up shares some portion of the capital and maintenance costs of the backup unit through priority service rates; the utility and customers that are not backed up can obtain the use of the generating resource but pay only a portion of its costs. Backup generation programs have been found to provide utilities with the ability to meet peak load requirements more cheaply than by investing in peaking capacity. Other benefits for utilities include protection of market share, more efficient rates, and a new source of revenues. With the advances in the technology of small-scale generation, utilities can examine bundling various pricing options with market based generation to offer alternative value-added service options to customer segments with demand characteristics that make these technologies attractive. 3 figs

A Study of Marketing Strategy in Chinese Software Marketi : A Case Study of UFIDA Softeare Co., Ltd

OpenAIRE

Zeng, Xiongyu; Du, Yang

2008-01-01

Date: 2008-06-08 Program: International Marketing Course: Master thesis in International Marketing (EF0705) Author: Xiongyu Zeng (780925) Yang Du (820830) Tutor: Jan Löwstedt Title: A Study of Marketing Strategy in Chinese Software Market – A Case Study of UFIDA Software Co., Ltd Strategic Question : What should be an Effective Marketing Strategy for UFIDA in order to Increase its Market Shares and Support its Market Leadership Position? Purpose: The purpose of this study is to investigate an...

Scope of strategic marketing

Directory of Open Access Journals (Sweden)

Bradley Frank

2004-01-01

Full Text Available Marketing is a philosophy that leads to the process by which organizations, groups and individuals obtain what they need and want by identifying value, providing it, communicating it and delivering it to others. The core concepts of marketing are customers needs, wants and values; products, exchange, communications and relationships. Marketing is strategically concerned with the direction and scope of the long-term activities performed by the organization to obtain a competitive advantage. The organization applies its resources within a changing environment to satisfy customer needs while meeting stakeholder expectations. Implied in this view of strategic marketing is the requirement to develop a strategy to cope with competitors, identify market opportunities, develop and commercialize new products and services, allocate resources among marketing activities and design an appropriate organizational structure to ensure the perform once desired is achieved.

Market opportunities in emerging markets : case study: Rideascout's innovative vehicle and Vietnamese market

OpenAIRE

Bui, Huyen-Anh

2015-01-01

Nowadays, there is no limit for innovation. Successful innovative products promise to bring about dramatic changes to the world. Rideascout, a Finnish start-up, is developing their new product, an innovative vehicle. In order to understand how their product could be used in certain market areas, the company decided to carry out an extensive market research. As part of the project, this thesis aims to explore possible uses and market opportunities for the product in Vietnam and more specifical...

The Paradigm Shift in Strategic Human Resources. Research in the case of Romanian Organizations

Directory of Open Access Journals (Sweden)

Carmen NOVAC

2016-12-01

Full Text Available The paper presents the conditions and factors influencing the development of a strategic human capital plan, offering a framework for obtaining competitive advantage and for developing a business plan in which the Human Resources function can actually make a contribution. The authors also present the key elements of a Human Resources paradigm which will change the DNA of its function. The research was first implemented in 2009 with the purpose of identifying specific processes within Strategic Human Resources Management (SHRM. Aiming to obtain further information on HR processes currently applied within Romanian organizations, the authors applied a semi-structured interview on Human Resources specialists working in domains such as supporting services, human resources outsourcing services, telecommunications, automotive and taxi services, call center services and trade marketing. The results indicated that within organizations following the development of human resources processes, the gain of new knowledge in the business area of the company can be observed. The effects are also evident within organizations` development plans.

An analysis of stock market efficiency: Developed vs Islamic stock markets using MF-DFA

Science.gov (United States)

Rizvi, Syed Aun R.; Dewandaru, Ginanjar; Bacha, Obiyathulla I.; Masih, Mansur

An efficient market has been theoretically proven to be a key component for effective and efficient resource allocation in an economy. This paper incorporates econophysics with Efficient Market Hypothesis to undertake a comparative analysis of Islamic and developed countries’ markets by extending the understanding of their multifractal nature. By applying the Multifractal Detrended Fluctuation Analysis (MFDFA) we calculated the generalized Hurst exponents, multifractal scaling exponents and generalized multifractal dimensions for 22 broad market indices. The findings provide a deeper understanding of the markets in Islamic countries, where they have traces of highly efficient performance particularly in crisis periods. A key finding is the empirical evidence of the impact of the ‘stage of market development’ on the efficiency of the market. If Islamic countries aim to improve the efficiency of resource allocation, an important area to address is to focus, among others, on enhancing the stage of market development.

Market failure, policy failure and other distortions in chronic disease markets

Directory of Open Access Journals (Sweden)

Segal Leonie

2009-06-01

Full Text Available Abstract Background The increasing prevalence of chronic disease represents a significant burden on most health systems. This paper explores the market failures and policy failures that exist in the management of chronic diseases. Discussion There are many sources of market failure in health care that undermine the efficiency of chronic disease management. These include incomplete information as well as information asymmetry between providers and consumers, the effect of externalities on consumer behaviour, and the divergence between social and private time preference rates. This has seen government and policy interventions to address both market failures and distributional issues resulting from the inability of private markets to reach an efficient and equitable distribution of resources. However, these have introduced a series of policy failures such as distorted re-imbursement arrangements across modalities and delivery settings. Summary The paper concludes that market failure resulting from a preference of individuals for 'immediate gratification' in the form of health care and disease management, rather than preventative services, where the benefits are delayed, has a major impact on achieving an efficient allocation of resources in markets for the management of chronic diseases. This distortion is compounded by government health policy that tends to favour medical and pharmaceutical interventions further contributing to distortions in the allocation of resources and inefficiencies in the management of chronic disease.

18 CFR 284.503 - Market-power determination.

Science.gov (United States)

2010-04-01

... 18 Conservation of Power and Water Resources 1 2010-04-01 2010-04-01 false Market-power determination. 284.503 Section 284.503 Conservation of Power and Water Resources FEDERAL ENERGY REGULATORY... RELATED AUTHORITIES Applications for Market-Based Rates for Storage § 284.503 Market-power determination...

Enhancing the Vietnamese market presence of the case company Uber Vietnam by implementing a partnership strategy

OpenAIRE

Vu, Tram

2016-01-01

This thesis is dedicated to studying the concept of partnership marketing and apply the knowledge gained to the commissioner Uber Vietnam through actual research. The case company has entered the Vietnamese transportation market in 2015 and is currently going through a rough time acquiring market attention. Partnership marketing has been one of the main strategies that the commissioner applied in its market entry plan, however it did not deliver the expected result. Therefore, the thesis writ...

Marketing in the Emerging Markets of Latin America

DEFF Research Database (Denmark)

Marinov, Marin Alexandrov

. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. Macro marketing issues such as regional integration, foreign......Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment as well as the dynamic nature of regional and country markets...... trade and direct investment are considered within the context of specific countries, as are the micro aspects of a company's marketing activities. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America....

Market Orientation Capabilities: A Study of Learning Processes in Market-Oriented Companies

OpenAIRE

Silkoset, Ragnhild

2009-01-01

The literature operates with three perspectives on market orientation. These include market orientation as behavior (Kohli and Jaworski 1990; Narver and Slater 1990), market orientation as a unique resource (Hunt and Morgan 1995) and market orientation as a dynamic learning capability (Sinkula 1994; Day 1994b). A company's level of market orientation will vary with regard to the perspectives, including factors affecting a company’s degree of market orientation and the effect...

Case studies on employment-related health inequalities in countries representing different types of labor markets.

Science.gov (United States)

Kim, Il-Ho; Muntaner, Carles; Chung, Haejoo; Benach, Joan

2010-01-01

The authors selected nine case studies, one country from each cluster of their labor market inequalities typology, to outline the macro-political and economic roots of employment relations and their impacts on health. These countries illustrate variations in labor markets and health, categorized into a global empirical typology. The case studies illustrated that workers' health is significantly connected with labor market characteristics and the welfare system. For a core country, the labor market is characterized by a formal sector. The labor institutions of Sweden traditionally have high union density and collective bargaining coverage and a universal health care system, which correlate closely with positive health, in comparison with Spain and the United States. For a semi-periphery country, the labor market is delineated by a growing informal economy. Although South Korea, Venezuela, and El Salvador provide some social welfare benefits, a high proportion of irregular and informal workers are excluded from these benefits and experience hazardous working conditions that adversely affect their health. Lastly, several countries in the global periphery--China, Nigeria, and Haiti--represent informal work and severe labor market insecurity. In the absence of labor market regulations, the majority of their workers toil in the informal sector in unsafe conditions with inadequate health care.

Modelling inter-supply chain competition with resource limitation and demand disruption

Science.gov (United States)

Chen, Zhaobo; Teng, Chunxian; Zhang, Ding; Sun, Jiayi

2016-05-01

This paper proposes a comprehensive model for studying supply chain versus supply chain competition with resource limitation and demand disruption. We assume that there are supply chains with heterogeneous supply network structures that compete at multiple demand markets. Each supply chain is comprised of internal and external firms. The internal firms are coordinated in production and distribution and share some common but limited resources within the supply chain, whereas the external firms are independent and do not share the internal resources. The supply chain managers strive to develop optimal strategies in terms of production level and resource allocation in maximising their profit while facing competition at the end market. The Cournot-Nash equilibrium of this inter-supply chain competition is formulated as a variational inequality problem. We further study the case when there is demand disruption in the plan-execution phase. In such a case, the managers need to revise their planned strategy in order to maximise their profit with the new demand under disruption and minimise the cost of change. We present a bi-criteria decision-making model for supply chain managers and develop the optimal conditions in equilibrium, which again can be formulated by another variational inequality problem. Numerical examples are presented for illustrative purpose.

The German energy market. 2014 yearbook. Data and facts on conventional and renewable energy resources

International Nuclear Information System (INIS)

Schiffer, Hans-Wilhelm; RWTH Aachen Univ.; World Energy Council, London

2014-01-01

The present book provides an overview of the energy market of the German Federal Republic. Its main emphasis is on structures of demand and supply in the markets for crude oil, brown coal, hard coal, natural gas and electricity. A special chapter has been dedicated to renewable energy resources. Another focal area are the price formation mechanisms for oil, coal, natural gas and electricity. The development of energy demand is analysed, differentiating between the sectors industry, transport, households and trade/industry/services. The book addresses the international climate protection treaties, the legal framework for climate protection activities at the European level and the implementation of trade in greenhouse gas emission permits in Germany. It presents current forecasts and scenarios, thus pointing out possible perspectives in the German energy market. It also discusses the framework conditions for Germany's energy policy. The energy markets are portrayed through facts and figures compiled in a total of 125 tables and 148 diagrams. Details of ownership of more than 100 utility companies are made transparent. The chapter on energy in the coalition agreement of 27 November 2013 between the Christian Democratic Union, Christian Social Union and the Social Democratic Party is documented verbatim. Rounding off the publication is a detailed glossary that will facilitate the reader's understanding of complex matters in the field of energy economy.

An exploration study to detect important factors influencing internet marketing: A case study of food industry

Directory of Open Access Journals (Sweden)

Shadan Vahabzadeh

2013-06-01

Full Text Available Internet marketing plays an important role on profitability of organizations, it can build a bridge between customers and business owners and anyone could purchase products and services through internet. In this paper, we present an empirical investigation to detect important factors influencing internet marketing on Iranian food industry, named Shahrvand. The proposed study selects 280 out of 1040 managers who were involved in this industry during the year of 2012. Structural equation modeling has been performed to detect important factors including internal/external factors, ease of use and electronic marketing. Cronbach alphas have been calculated for these four items were mostly above 0.80, which validated the overall questionnaire of the survey. The results indicate that among internal factors, knowledge management, organizational culture and resources influence on acceptance of internet marketing, while these factors do not show any meaningful impact on ease of use. In addition, external factors including trend on market growth, competition and infrastructure influence on ease of use and acceptance of internet marketing but infrastructure and competition do not impact on ease of internet marketing.

Social media infleunce - a case study of LUSH's social media marketing strategy

OpenAIRE

Belowska, Martyna; Løyche, Tanja Blomgaard; Szewczykowska, Karolina; Shore, Jonna Ellinor; Krejci, Kamila

2017-01-01

This research project is a case study of LUSH Cosmetics which aims to understand theinfluence in social media on consumers through the social media marketing strategy ofLUSH. This is done by first, explaining the social media marketing strategy of LUSH throughThe Theory of Influence by Robert Cialdini (1984) which has formed the theoreticalframework in this project. Second, an online individual survey has been conducted to deeperunderstand how potential consumers perceive the influence from L...

Testing the Market Model – A Case Study of Fondul Proprietatea (FP)

OpenAIRE

Sorin Claudiu Radu

2014-01-01

The financial theory related to the bond portfolio analysis was coined by Harry Markowitz, an authentic’ pioneer of the modern bond theory’, and his well-thought interpretation of the bond selection model may be found in his research papers “Portfolio Selection” (Markowitz M. Harry, 1952) and “Portfolio Selection: Efficient Diversification of Investments” (Markowitz M. Harry 1960). This paper is proposed to test the market model in the Romanian stock market, case of Property Fund.

Developing markets?

DEFF Research Database (Denmark)

Figueiredo, Bernardo; Chelekis, Jessica; DeBerry-Spence, Benet

2015-01-01

acknowledging complex, systemic interdependencies between markets, marketing, and society. Based on a critical review of the meaning of development and an interrogation of various developmental discourses, the authors develop a conceptual framework that brings together issues of development, wellbeing......, and social inequalities. We suggest that these issues are better understooda nd addressed when examined via grounded investigations of the role of markets in shaping the management of resources, consumer agency, power inequalities and ethics. The use of markets as units of analysis may lead to further cross...

Effect of policy-based bioenergy demand on southern timber markets: A case study of North Carolina

International Nuclear Information System (INIS)

Abt, Robert C.; Abt, Karen L.; Cubbage, Frederick W.; Henderson, Jesse D.

2010-01-01

Key factors driving renewable energy demand are state and federal policies requiring the use of renewable feedstocks to produce energy (renewable portfolio standards) and liquid fuels (renewable fuel standards). However, over the next decade, the infrastructure for renewable energy supplies is unlikely to develop as fast as both policy- and market-motivated renewable energy demands. This will favor the use of existing wood as a feedstock in the first wave of bioenergy production. The ability to supply wood over the next decade is a function of the residual utilization, age class structure, and competition from traditional wood users. Using the North Carolina Renewable Portfolio Standard as a case study, combined with assumptions regarding energy efficiency, logging residual utilization, and traditional wood demands over time, we simulate the impacts of increased woody biomass demand on timber markets. We focus on the dynamics resulting from the interaction of short-run demand changes and long-term supply responses. We conclude that logging residuals alone may be unable to meet bioenergy demands from North Carolina's Renewable Portfolio Standard. Thus, small roundwood (pulpwood) may be used to meet remaining bioenergy demands, resulting in increased timber prices and removals; displacement of traditional products; higher forest landowner incomes; and changes in the structure of the forest resource. (author)

MANAGEMENT OF THE INTERNAL LABOR MARKET (BASING ON CASES OF THE SVERDLOVSK REGION CITY-FORMING ENTERPRISES

Directory of Open Access Journals (Sweden)

S.V. Orekhova

2008-12-01

Full Text Available This paper presents an estimation procedure of regional labor market influence on sustainability of internal labor market institutions. The paper refines the categories of regional and internal labor market. Internal labor market institutions have been classified and evaluated regarding the level of their sustainability (basing on cases of the Sverdlovsk region city-forming enterprises. As a result the model of labor expenses evaluation is elaborated for enterprises concerned.

Electrical connections: Iran's power market

International Nuclear Information System (INIS)

Anon

2000-01-01

Attention is drawn to business opportunities in Iran, a middle-eastern country that is still in the process of rebuilding its power generating capacity in the wake of its eight-year-long war with Iraq. In reviewing opportunities to tap into this market , the article lists a number of factors that must be considered before rushing to follow the current. One of these factors is the U.S. trade embargo against Iran. Under this embargo Canada does not allow the re-export of goods of U.S. origin from Canada to Iran. The complex character of doing business in Iran by foreign companies must also be considered. Nevertheless,, those who are well prepared to face the restrictions and are willing to take the time to learn about the 'Iranian way' may receive considerable help from the Export Development Corporation, including financing and insurance on a case-by-case basis. The Canadian government's program for export market development also offers direct financial assistance to Canadian exporters in an effort to reduce the risk of entering a foreign market. The Canadian Embassy in Tehran can also provide useful advice and assistance. There is also http://exportsource.gc.ca., Team Canada Inc.'s on-line resource that may be consulted for export information

18 CFR 35.41 - Market behavior rules.

Science.gov (United States)

2010-04-01

... 18 Conservation of Power and Water Resources 1 2010-04-01 2010-04-01 false Market behavior rules. 35.41 Section 35.41 Conservation of Power and Water Resources FEDERAL ENERGY REGULATORY COMMISSION... Sales of Electric Energy, Capacity and Ancillary Services at Market-Based Rates § 35.41 Market behavior...

Segmentation and Positioning in the Brazilian Kids Market: A Case Study on the Bottom of the Pyramid

Directory of Open Access Journals (Sweden)

Andres Rodriguez Veloso

2012-07-01

Full Text Available This article approaches the kids market, focusing on the Bottom of the Pyramid. A case study is developed within the toy industry. Because few studies have been developed on this subject (kids marketing, the option of this study is to focus on basic marketing strategies, market segmentation and positioning. Results exemplify how can a company structure its marketing strategy in order to have a clear focus on a given segment of the kids market.

Transactive-Market-Based Operation of Distributed Electrical Energy Storage with Grid Constraints

Directory of Open Access Journals (Sweden)

M. Nazif Faqiry

2017-11-01

Full Text Available In a transactive energy market, distributed energy resources (DERs such as dispatchable distributed generators (DGs, electrical energy storages (EESs, distribution-scale load aggregators (LAs, and renewable energy sources (RESs have to earn their share of supply or demand through a bidding process. In such a market, the distribution system operator (DSO may optimally schedule these resources, first in a forward market, i.e., day-ahead, and in a real-time market later on, while maintaining a reliable and economic distribution grid. In this paper, an efficient day-ahead scheduling of these resources, in the presence of interaction with wholesale market at the locational marginal price (LMP, is studied. Due to inclusion of EES units with integer constraints, a detailed mixed integer linear programming (MILP formulation that incorporates simplified DistFlow equations to account for grid constraints is proposed. Convex quadratic line and transformer apparent power flow constraints have been linearized using an outer approximation. The proposed model schedules DERs based on distribution locational marginal price (DLMP, which is obtained as the Lagrange multiplier of the real power balance constraint at each distribution bus while maintaining physical grid constraints such as line limits, transformer limits, and bus voltage magnitudes. Case studies are performed on a modified IEEE 13-bus system with high DER penetration. Simulation results show the validity and efficiency of the proposed model.

Digital Marketing Plan Case: HEMMI Kodit

OpenAIRE

Hemmilä, Anni

2016-01-01

This is a product-based thesis that was made for a small Finnish company HEMMI Kodit. HEMMI Kodit provides assessibility products and consultations in Lahti region in Southern Finland. It is a new company that wants to start digital marketing to gain more visibility and foothold in the market.The goal of the thesis was to create a digital marketing plan that the commissioner company could use for marketing and development of their brand online. Theoretical framework of this thesis gives ...

Case-Based Instructional Practices: A Multiple-Case Study from Torts, Marketing, and Online Instructional Design Classes

Science.gov (United States)

Jung, Ji yoon

2017-01-01

The purpose of this study is to provide a comprehensive account on case-based instructional practices. Semester-long participant observation records in torts, marketing, and online instructional design classes, instructor interviews, course syllabi and teaching materials were used to describe the within-class complexity of the practices in terms…

Latin American electricity markets and renewable energy sources: The Argentinean and Chilean cases

International Nuclear Information System (INIS)

Guzowski, C.; Recalde, M.

2010-01-01

From the mid eighties on, most of Latin American Countries reformed their energy systems. The impact of these reforms over electricity markets was different in each case. However, in the majority of these cases there was a shift to private participation, instead of State, and a convergence of electricity systems to hydro and thermal technologies. This is the case of Argentina and Chile. In this context, the aim of this paper is to discuss the current situation of renewable energies in Chilean and Argentinean electric markets and the potential to increase their share in total energy supply. To this purpose, we firstly study electricity deregulation process and its current situation. Secondly, we analyze renewable energy share in these electricity systems comparatively to worldwide situation. Finally, we briefly present the policy instruments used in each country. (author)

Crude Oil Resource: A Blessing Or Curse To Nigeria – The Case Of ...

African Journals Online (AJOL)

Crude Oil Resource: A Blessing Or Curse To Nigeria – The Case Of The Niger Delta. S Tamuno, JM Felix. Abstract. This paper examines the question as to whether crude oil resource is a blessing or curse to Nigeria: The case of the Niger Delta Region. The paper traces the origin of oil exploration and exploitation from ...

Why Are We Talking About Capacity Markets?

Energy Technology Data Exchange (ETDEWEB)

Frew, Bethany

2017-06-28

Revenue sufficiency or 'missing money' concerns in wholesale electricity markets are important because they could lead to resource (or capacity) adequacy shortfalls. Capacity markets or other capacity-based payments are among the proposed solutions to remedy these challenges. This presentation provides a high-level overview of the importance of and process for ensuring resource adequacy, and then discusses considerations for capacity markets under futures with high penetrations of variable resources such as wind and solar.

Discovery and Use of Online Learning Resources: Case Study Findings

Directory of Open Access Journals (Sweden)

Laurie Miller Nelson

2004-04-01

Full Text Available Much recent research and funding have focused on building Internet-based repositories that contain collections of high-quality learning resources, often called ‘learning objects.’ Yet little is known about how non-specialist users, in particular teachers, find, access, and use digital learning resources. To address this gap, this article describes a case study of mathematics and science teachers’ practices and desires surrounding the discovery, selection, and use of digital library resources for instructional purposes. Findings suggest that the teacher participants used a broad range of search strategies in order to find resources that they deemed were age-appropriate, current, and accurate. They intended to include these resources with little modifications into planned instructional activities. The article concludes with a discussion of the implications of the findings for improving the design of educational digital library systems, including tools supporting resource reuse.

Creating Value Propositions Through Configuration of Knowledge and Resources

DEFF Research Database (Denmark)

Heikka, Eija-Liisa; Frandsen, Thomas; Hsuan, Juliana

Service providers seek to manage different customer segments using different value propositions. In this paper we investigate how configuring knowledge and resources within organizations can facilitate the creation of value propositions for different customers. A qualitative multiple case study...... is organized around two projects allowing within-case and cross-case comparisons. Our findings indicate that, no matter how complex or simple a project is, there is a need for PR person(s) to take care of marketing and sales and to make appointments with the customers, who valued most the KIBS provider...

Market power in interactive environmental and energy markets: the case of green certificates

International Nuclear Information System (INIS)

Amundsen, Eirik S.; Nese, Gjermund

2004-01-01

Markets for environmental externalities are typically closely related to the markets causing such externalities, whereupon strategic interaction may result. Along these lines, the market for Green Certificates is strongly interwoven in the electricity market as the producers of green electricity are also the suppliers of Green Certificates. In this paper, we formulate an analytic equilibrium model for simultaneously functioning electricity and Green Certificate markets, and focus on the role of market power. We consider two versions of a Nash-Cournot game: a standard Nash-Cournot game where the players treat the market for Green Certificates and the electricity market as separate markets; and a Nash-Cournot game with endogenous treatment of the interaction between the electricity and Green Certificate markets with conjectured price responses. One result is that a certificate system faced with market power may collapse into a system of per unit subsidies, as the producers involved start to game on the joint functioning of markets. (author)

Case studies of scenario analysis for adaptive management of natural resource and infrastructure systems

DEFF Research Database (Denmark)

Hamilton, M.C.; Thekdi, S.A.; Jenicek, E.M.

2013-01-01

Management of natural resources and infrastructure systems for sustainability is complicated by uncertainties in the human and natural environment. Moreover, decisions are further complicated by contradictory views, values, and concerns that are rarely made explicit. Scenario analysis can play...... of emergent conditions and help to avoid regret and belated action. The purpose of this paper is to present several case studies in natural resources and infrastructure systems management where scenario analysis has been used to aide decision making under uncertainty. The case studies include several resource...... and infrastructure systems: (1) water resources (2) land-use corridors (3) energy infrastructure, and (4) coastal climate change adaptation. The case studies emphasize a participatory approach, where scenario analysis becomes a means of incorporating diverse stakeholder concerns and experience. This approach...

First Year Digital Marketing Plan : Case: Arctos

OpenAIRE

Järvelin, Reetta

2016-01-01

Digital marketing is becoming increasingly important, as communication through digital chan-nels develops and some aspects of traditional marketing become irrelevant. Digital marketing focuses on current and relevant methods of reaching audiences, making it a valuable marketing asset for businesses. This thesis is a study into the field of digital marketing, including common tools and best practices. The thesis is a project-based thesis, which aims to create a complete digital marketing p...

Content Marketing Plan for Logistics Company : Case: NetLogistic JVM Oy

OpenAIRE

Riabochkina, Elizaveta

2017-01-01

This project aim is to create a Content Marketing Strategy for a Finnish logistics company. The aim of the thesis is to develop an action plan that will help the commissioning company increase sales and gain new customers. The commissioner for the study is NetLogistic JVM Oy. The Company specializes in handling trade of transit and export shipments to Russia and CIS-countries via Finland. The company does not have huge resources to run large campaign, but is looking for ways to reach new...

The influence of different framing strategies in the social construction of a niche: ambidexterity in developing a bio resource market

NARCIS (Netherlands)

Loohuis, Raymond Petrus Antonius; von Raesfeld Meijer, Ariane M.; Groen, Arend J.

2014-01-01

Which framing strategy helps developing a regional bio resource market? Building on literature interested in the social construction of niches in the renewable energy technology, we examine how the enactment of different framing strategies (diagnostic, prognostic, and motivational) influence how a

Human Resource Management Practice and Organizational Performance: Case Study from Hormuud Telecom in Mogadishu-Somalia

Directory of Open Access Journals (Sweden)

Abdulkadir Mohamud Dahie

2017-06-01

Full Text Available Organizational performance is getting more and more important, especially in a market with greater competition and dynamic. Organizational performance is measured through different indicators. It guarantees the continuity of the organization to be competitive in a global marketplace. Normally, the implementation of performance indicators achieved through human resources. Human resources are the key for keeping the organization in the market. These human resources need to be managed effectively to achieve the required performance of the organization. It is necessary to manage strategically the human resources and to adapt at its strategy with organizational strategy. The aim of this study is to investigate the influence of recruitment and selection on organizational performance, to examine the role of compensation and reward on organizational performance as well as the effect of performance appraisal management on organizational performance at Hormuud Telecom in Mogadishu-Somalia. The researcher utilized convenient sampling to collect 100 questionnaires from Hormuud Telecom in Mogadishu, Somalia. These respondents were provided a questionnaire with four main construct which measuring recruitment and selection, compensation and reward, performance appraisal management and organizational performance. However, using correlation coefficient, the study found that organizational performance (Dependent variable had significant positive influence with three dimensions of independent variable. The result of regression analysis found that three constructs had statistically significant, positive, and straight effects with organizational performance.

Nursing home performance under case-mix reimbursement: responding to heavy-care incentives and market changes.

Science.gov (United States)

Davis, M A; Freeman, J W; Kirby, E C

1998-10-01

To examine the effect of case mix-adjusted reimbursement policy and market factors on nursing home performance. Data from Medicaid certification inspection surveys, Medicaid cost reports, and the Kentucky State Center for Health Statistics for the years 1989 and 1991, to examine changes in nursing home performance stemming from the adoption of case mix-adjusted reimbursement in 1990. In addition to cross-sectional regressions, a first-difference approach to fixed-effects regression analyses was employed to control for facility differences that were essentially fixed during the survey years and to estimate the effects of time-varying predictors on changes in facility expenditures, efficiency, and profitability. Facilities that increased the proportion of Medicaid residents and eliminated excess capacity experienced higher profitability gains during the beginning phase of case-mix reimbursement. Having a heavy-care resident population was positively related to expenditures prior to reimbursement reform, and it was negatively related to expenditures after the case-mix reimbursement policy was introduced. While facility-level changes in case mix had no reliable influence on costs or profits, nursing homes showing an increased prevalence of poor-quality nursing practices exhibited increases in efficiency and profitability. At the market level, reductions in excess or empty nursing home beds were accompanied by a significant growth in home health services. Moreover, nursing homes located in markets with expanding home health services exhibited higher increases in costs per case-mix unit. Characteristics of the reimbursement system appear to reward a cost minimization orientation with potentially detrimental effects on quality of care. These effects, exacerbated by a supply-constrained market, may be mitigated by policies that encourage the expansion of home health service availability.

Defining and Analyzing the Market.

Science.gov (United States)

Smith, Wendell L.

1986-01-01

Market analysis and definition are critical to developing a marketing plan for continuing education. The process begins with assessment of institutional resources and goals, as well as assessment of the competition. A target market is then chosen and a marketing plan is devised. (CH)

From physical marketing to web marketing

OpenAIRE

Constantinides, Efthymios

2002-01-01

Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the marketing mix when applied in online environments namely the role of the Ps in a virtual commercial setting and the lack of any strategic elements in the model. Identifies the critical fac...

The role of corporate foresight in exploring new markets – evidence from 3 case studies in the BOP markets

DEFF Research Database (Denmark)

Højland, Jakob; Rohrbeck, René

2018-01-01

markets, we use various data sources to reconstruct timelines and map corporate foresight activities. We selected the cases to maximise their heterogeneity in firm size, industry, nature of the product and ownership structure. Our findings suggest that the probing (experimental search) phase...

Entry into new markets: the development of the business model and dynamic capabilities

Directory of Open Access Journals (Sweden)

Victor Wolowski Kenski

2017-12-01

Full Text Available This work shows the path through which companies enter new markets or bring new propositions to established ones. It presents the market analysis process, the strategical decisions that determine the company’s position on it and the required changes in the configurations for this new action. It also studies the process of selecting the business model and the conditions for its definition the adoption and subsequent development of resources and capabilities required to conquer this new market. It is presented the necessary conditions to remain and maintain its market position. These concepts are presented through a case study of a business group that takes part in different franchises.

Miller Table Company: A Profit Analysis Case Integrating Managerial Accounting, Microeconomics and Marketing

Science.gov (United States)

Miller, Louise

2014-01-01

This paper describes a unique integrative business case appropriate for use in a managerial accounting course or other business courses related to economics or marketing. The case describes a scenario in which a managerial accountant is assisting in business decisions relating to factors influencing the profitability of a small manufacturing…

Green power: A renewable energy resources marketing plan

International Nuclear Information System (INIS)

Barr, R.C.

1997-01-01

Green power is electricity generated from renewable energy sources such as power generated from the sun, the wind, the heat of the earth, and biomass. Green pricing is the marketing strategy to sell green power to customers who voluntarily pay a premium for it. Green pricing is evolving from the deregulation of the electric industry, the need for clean air, reflected in part as concern over global warming, and technology advances. The goal of the renewable energy marketing plan is to generate enough revenues for a utility to fund power purchase agreements (PPAs) with renewable energy developers or construct its own renewable facilities. Long-term, fixed price PPAs enable developers to obtain financing to construct new facilities, sometimes taking technological risks which a utility might not take otherwise. The marketing plan is built around different rate premiums for different categories of ratepayers, volunteer customer participation, customer participation recognition, and budget allocations between project costs and power marketing costs. Green prices are higher than those for conventional sources, particularly prices from natural gas fired plants. Natural gas is abundant relative to oil in price per British thermal unit (Btu). Green pricing can help bridge the gap between the current oversupply of gas and the time, not far off, when all petroleum prices will exceed those for renewable energy. The rapid implementation of green pricing is important. New marketing programs will bolster the growing demand for renewable energy evidenced in many national surveys thus decreasing the consumption of power now generated by burning hydrocarbons. This paper sets forth a framework to implement a green power marketing plan for renewable energy developers and utilities working together

FISH-BOL and seafood identification: geographically dispersed case studies reveal systemic market substitution across Canada.

Science.gov (United States)

Hanner, Robert; Becker, Sven; Ivanova, Natalia V; Steinke, Dirk

2011-10-01

The Fish Barcode of Life campaign involves a broad international collaboration among scientists working to advance the identification of fishes using DNA barcodes. With over 25% of the world's known ichthyofauna currently profiled, forensic identification of seafood products is now feasible and is becoming routine. Driven by growing consumer interest in the food supply, investigative reporters from five different media establishments procured seafood samples (n = 254) from numerous retail establishments located among five Canadian metropolitan areas between 2008 and 2010. The specimens were sent to the Canadian Centre for DNA Barcoding for analysis. By integrating the results from these individual case studies in a summary analysis, we provide a broad perspective on seafood substitution across Canada. Barcodes were recovered from 93% of the samples (n = 236), and identified using the Barcode of Life Data Systems "species identification" engine ( www.barcodinglife.org ). A 99% sequence similarity threshold was employed as a conservative matching criterion for specimen identification to the species level. Comparing these results against the Canadian Food Inspection Agency's "Fish List" a guideline to interpreting "false, misleading or deceptive" names (as per s 27 of the Fish Inspection regulations) demonstrated that 41% of the samples were mislabeled. Most samples were readily identified; however, this was not true in all cases because some samples had no close match. Others were ambiguous due to limited barcode resolution (or imperfect taxonomy) observed within a few closely related species complexes. The latter cases did not significantly impact the results because even the partial resolution achieved was sufficient to demonstrate mislabeling. This work highlights the functional utility of barcoding for the identification of diverse market samples. It also demonstrates how barcoding serves as a bridge linking scientific nomenclature with approved market names

The effects of globalisation of financial services on banking industry and stock market: an Algerian case study

OpenAIRE

Benamraoui, Abdelhafid

2003-01-01

Since the mid-1980s, Algeria has embarked on a programme of comprehensive financial liberalisation to establish a market-oriented financial system, and to develop the role of the Algiers Stock Exchange in the mobilisation of financial resources. The transition from a centrally planned to a market-oriented economy meant fewer regulatory barriers towards local and foreign banks. This study demonstrates that financial liberalisation is the main force that drives the globalisation of financial se...

Markets Drive the Specialization Strategies of Forest Peoples

Directory of Open Access Journals (Sweden)

Manuel Ruiz-Pérez

2004-12-01

Full Text Available Engagement in the market changes the opportunities and strategies of forest-related peoples. Efforts to support rural development need to better understand the potential importance of markets and the way people respond to them. To this end, we compared 61 case studies of the commercial production and trade of nontimber forest products from Asia, Africa, and Latin America. The results show that product use is shaped by local markets and institutions, resource abundance, and the relative level of development. Larger regional patterns are also important. High-value products tend to be managed intensively by specialized producers and yield substantially higher incomes than those generated by the less specialized producers of less managed, low-value products. We conclude that commercial trade drives a process of intensified production and household specialization among forest peoples.

Meme media and meme market architectures knowledge media for editing distributing and managing intellectual resources

CERN Document Server

Tanaka, Y

2003-01-01

"In this book, Yuzuru Tanaka proposes a powerful new paradigm: that knowledge media, or "memes," operate in a way that closely resembles the biological function of genes, with their network publishing repository working as a gene pool to accelerate the evolution of knowledge shared in our societies. In Meme Media and Meme Market Architectures: Knowledge Media for Editing, Distributing, and Managing Intellectual Resources, Tanaka outlines a ready-to-use knowledge media system, supplemented with sample media objects, which allows readers to experience the knowledge media paradigm."--Jacket.

Digital Marketing in an Emerging Country: Exploratory Study of the Marketing Mix of SMES with Trust Seal

Directory of Open Access Journals (Sweden)

Catalina Gutierrez-Leefmans

2016-06-01

Full Text Available The study of digital marketing responds to technology changes as part of the digital economy. However, there is little scientific research of this subject in Mexican SMEs. This exploratory research aims to support the Mexican context knowledge through the observation to websites of SMEs with digital trust seal. The digital resources used as part of the marketing mix that can be observed externally in the websites were analyzed. The results showed that the most used resources were social networks, e-mail, those related to navigation ease and the variety of payment options. Nevertheless, other digital resources were underutilized. It was observed, in the SMEs studied, little attention in offering additional benefits and services to the product and low use of resources related to customer service. Despite showing a high interest in social networks, a quarter of the firms with a Facebook page did not give maintenance to it. It is concluded that Mexican SMEs are still at a basic stage in the use of digital resources in the marketing mix and that the marketing mix model is useful to observe the digital resources, but that some resources may belong to more than one element of the mix.

[Home health resource utilization measures using a case-mix adjustor model].

Science.gov (United States)

You, Sun-Ju; Chang, Hyun-Sook

2005-08-01

The purpose of this study was to measure home health resource utilization using a Case-Mix Adjustor Model developed in the U.S. The subjects of this study were 484 patients who had received home health care more than 4 visits during a 60-day episode at 31 home health care institutions. Data on the 484 patients had to be merged onto a 60-day payment segment. Based on the results, the researcher classified home health resource groups (HHRG). The subjects were classified into 34 HHRGs in Korea. Home health resource utilization according to clinical severity was in order of Minimum (C0) service utilization moderate), and the lowest 97,000 won in group C2F3S1, so the former was 5.82 times higher than the latter. Resource utilization in home health care has become an issue of concern due to rising costs for home health care. The results suggest the need for more analytical attention on the utilization and expenditures for home care using a Case-Mix Adjustor Model.

SPILLOVER EFFECTS OF PENSION FUNDS ON CAPITAL MARKETS. THE EU-15 COUNTRIES CASE

Directory of Open Access Journals (Sweden)

MILOŞ LAURA RAISA

2012-12-01

Full Text Available The paper aims at providing new empirical evidence for the connection between pension reform and domestic stock market development, in the case of the old member states of European Union. We seek to measure the impact of private pension funds’ assets on the capital market development, using a panel data regression and after controlling for other explanatory variables. As predicted in the literature, the results show a positive connection.

[Application of nested case-control study on safe evaluation of post-marketing traditional Chinese medicine injection].

Science.gov (United States)

Xiao, Ying; Zhao, Yubin; Xie, Yanming

2011-10-01

The nested case-control study design (or the case-control in a cohort study) is described here as a new study design used in safe evaluation of post-marketing traditional Chinese medicine injection. In the nested case-control study, cases of a disease that occur in a defined cohort are identified and, for each, a specified number of matched controls is selected from among those in the cohort who have not developed the disease by the time of disease occurrence in the case. For many research questions, the nested case-control design potentially offers impressive reductions in costs and efforts of data collection and analysis compared with the full cohort approach, with relatively minor loss in statistical efficiency. The nested case-control design is particularly advantageous for studies in safe evaluation of post-marketing traditional Chinese medicine injection. Some examples of the application of nested case-control study were given.

Market and Policy Barriers for Demand Response Providing Ancillary Services in U.S. Markets

Energy Technology Data Exchange (ETDEWEB)

Cappers, Peter [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); MacDonald, Jason [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Goldman, Charles [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States)

2013-03-01

In this study, we attempt to provide a comprehensive examination of various market and policy barriers to demand response providing ancillary services in both ISO/RTO and non-ISO/RTO regions, especially at the program provider level. It is useful to classify barriers in order to create a holistic understanding and identify parties that could be responsible for their removal. This study develops a typology of barriers focusing on smaller customers that must rely on a program provider (i.e., electric investor owned utility or IOU, ARC) to create an aggregated DR resource in order to bring ancillary services to the balancing authority.ii The barriers were identified through examinations of regulatory structures, market environments, and product offerings; and discussions with industry stakeholders and regulators. In order to help illustrate the differences in barriers among various wholesale market designs and their constituent retail environments, four regions were chosen to use as case studies: Colorado, Texas, Wisconsin, and New Jersey. We highlight the experience in each area as it relates to the identified barriers.

Heritage, Governance and Marketization: a case-study from Wales

Directory of Open Access Journals (Sweden)

Bella Dicks

2003-01-01

Full Text Available This paper seeks to uncover what the marketization of heritage means in practice. Ironically, both the sponsors and the critics of heritage may over-estimate how amenable it is to the ‘spirit of enterprise’ (whether loved or loathed. This is particularly the case with heritage visitor-sites which have been set up with regeneration-targeted funding. Their planners and sponsors like to think of them as seed-beds for growing the green shoots of enterprise and economic development in the local sphere. This is in accordance with latter-day political doctrines of entrepreneurial governance and the selling of place (for both place-promotion and tourism. On the other side of the fence, their critics accuse them of selling out to the market, shoe-horning history into a standardized industry and turning local culture into a commodity. I shall argue that this picture is caricatured on both sides.

Application of case mix index in the allocation of nursing human resources.

Science.gov (United States)

Han, Binru; Chen, Xi; Li, Qiuping

2018-02-23

To investigate the feasibility of the case mix index and compare the allocation of nursing human resources between two departments of a hospital with different case mix indexes in China. The case mix index is used to assess the resource allocation of all cases in two departments of a hospital. Its values can determine the resource allocation required to diagnose and treat the patients. Clinical data were obtained from 23 different departments in 2015 and analysed retrospectively from October to November, 2016. Factors influencing the allocation of registered nurses were identified, and balanced quantities of patients with different case mix indexes were chosen from two departments. Spearman correlation analysis was performed. The per capita nursing workload was significant (r = .669, p = .000). The length of hospital stay, quantity of nurses, and department case mix index were correlated with the nursing workload (t = 4.211, p = .000; t = 2.962, p = .008; t = 2.266, p = .035). Education levels (Z = -1.391, p = .164) and the professional titles (Z = -1.832, p = .067) of the nurses were not statistically significant, whereas the registered nurse level differed between two departments (Z = -2.125, p = .034). The case management index provides references for the efficient allocation of registered nurses in clinical practice. © 2018 John Wiley & Sons Ltd.

Business models for frugal innovation : the role of Resource-Constraints

OpenAIRE

Winterhalter, Stephan; Zeschky, Marco; Gassmann, Oliver; Weiblen, Tobias

2014-01-01

Frugal Innovation is an extreme case of innovation: radically new applications are innovated for an environment of extreme resource and cost constraints. While the phenomenon of frugal innovation has been described from a product perspective, very little is known about how firms organize frugal innovation on a business model level. This study is based on a multiple case study approach investigating five business models for frugal innovation in the context of the medical equipment market in em...

Results from the 2014 CASE Survey of Community College Foundations. CASE White Paper

Science.gov (United States)

Paradise, Andrew

2015-01-01

In 2011, the Council for Advancement and Support of Education (CASE) founded the Center for Community College Advancement to provide training and resources to help community colleges build and sustain effective fundraising, alumni relations, and communications and marketing programs. A goal for the center is to collect data on best practices at…

Strategy Dynamics through a Demand-Based Lens: The Evolution of Market Boundaries, Resource Rents and Competitive Positions

OpenAIRE

Adner, Ron; Zemsky, Peter

2003-01-01

We develop a novel approach to the dynamics of business strategy that is grounded in an explicit treatment of consumer choice when technologies improve over time. We address the evolution of market boundaries, resource rents and competitive positions by adapting models of competition with differentiated products. Our model is consistent with the central strategy assertion that competitive interactions are governed by superior value creation and competitive advantage. More importantly, it show...

Marketing Management and Cultural Learning Center: The Case Study of Arts and Cultural Office, Suansunandha Rajabhat University

OpenAIRE

Pirada Techaratpong

2014-01-01

This qualitative research has 2 objectives: to study marketing management of the cultural learning center in Suansunandha Rajabhat University and to suggest guidelines to improve its marketing management. This research is based on a case study of the Arts and Culture Office in Suansunandha Rajabhat University, Bangkok. This research found the Art and Culture Office has no formal marketing management. However, the marketing management is partly covered in the overall bu...

18 CFR 35.37 - Market power analysis required.

Science.gov (United States)

2010-04-01

... 18 Conservation of Power and Water Resources 1 2010-04-01 2010-04-01 false Market power analysis required. 35.37 Section 35.37 Conservation of Power and Water Resources FEDERAL ENERGY REGULATORY... Wholesale Sales of Electric Energy, Capacity and Ancillary Services at Market-Based Rates § 35.37 Market...

Design and Operation of Distribution Markets

Science.gov (United States)

Parhizi, Sina

The growing penetration of distributed prosumers especially microgrids poses new challenges to the operation of wholesale markets and distribution power systems. Price spikes and higher uncertainty are among these consequences. Distribution markets are envisioned as a remedy to streamline integration of distributed resources and microgrids in the electricity market. This dissertation offers an analytical formulation of electricity markets in the distribution level, considering various prevailing aspects of the market operation problem. The prevailing challenges in regards to integration of microgrids in the electricity markets are illustrated first, and the distribution market operator (DMO) construct is outlined. The day-ahead scheduling of a microgrid participating in a DMO market is formulated and studied. Then the operation of distribution markets integrated with large numbers of responsive participants is considered, and its transactions with the distribution market participants on one hand, and the wholesale market on the other hand are modeled and studied. The market settlement and clearing, essential in operation of distribution markets, is considered and solved. The pricing mechanism in a distribution market is proposed and the relation of distribution and transmission and distribution prices is studied. A more advanced pricing mechanism considering voltages and reactive power is developed and studied. In order to offer a more accurate pricing structure within the distribution system, a linearized distribution power flow is utilized. The performance of the proposed methods is analyzed and the results are presented. Markets have been recently envisioned to be a suitable instrument for integration of distributed energy resources in the distribution system, but most of the discussions surrounding this topic is at the conceptual level. In this work, it is demonstrated that distribution markets are effective in integrating microgrids and distributed resources

Sensory marketing strategies. Case study: Oltenia

OpenAIRE

Aurelia-Felicia STĂNCIOIU; Mihail-Cristian DIŢOIU; Nicolae TEODORESCU; Lucian-Florin ONIŞOR; Ion PÂRGARU

2014-01-01

From the perspective of the tourist, sensory marketing strategies may result in an experience improvement which leads, in time, to acquiring a positive destination image, and, from the perspective of the destination, to furthering its harmonious development. Even though it appears that sensory marketing strategies can be considered as alternatives for marketing strategies, they actually are complementary, and their objective (increasing product quality by “turning to the beginning”, where per...

Service platforms management strategy: case study of an interior design firm

Directory of Open Access Journals (Sweden)

Leonel Del Rey de Melo Filho

2015-03-01

Full Text Available Platform management is a strategic tool for firms of various sizes, although it demands studies in the service sector. The aim of this paper is to investigate a use of platform management, designed to reach flexibility and operational dynamics in service projects. The studied platform is evaluated as a strategic resource in a particular case. The contributions of the service platform were explored from Resource-Based View (RBV and Service Marketing (SM perspectives, to study their effects on firms’ performance. The research strategy used was an exploratory case study in an interior design firm. The data collection techniques included a participant observation, document analysis and a focus group with firm managers. The research demonstrated that platform management is a strategic resource that assists with the planning of internal capabilities, market positioning, and provides better customer service.

The Texas Energy-Only Resource Adequacy Mechanism

Energy Technology Data Exchange (ETDEWEB)

Schubert, Eric S.; Hurlbut, David; Adib, Parviz; Oren, Shmuel

2006-12-15

On Sept. 13, 2006, the Public Utility Commission of Texas put into effect a new Resource Adequacy and Market Power Rule which establishes an Energy-Only resource adequacy mechanism in the ERCOT electricity market, relaxes the $1,000 per MWh offer cap, and replaced existing market mitigation procedures with more market transparency and prompt information disclosure. The authors describe the motivation and rationale underlying the new rule, its development process, and its implementation details. (author)

The Texas Energy-Only Resource Adequacy Mechanism

International Nuclear Information System (INIS)

Schubert, Eric S.; Hurlbut, David; Adib, Parviz; Oren, Shmuel

2006-01-01

On Sept. 13, 2006, the Public Utility Commission of Texas put into effect a new Resource Adequacy and Market Power Rule which establishes an Energy-Only resource adequacy mechanism in the ERCOT electricity market, relaxes the $1,000 per MWh offer cap, and replaced existing market mitigation procedures with more market transparency and prompt information disclosure. The authors describe the motivation and rationale underlying the new rule, its development process, and its implementation details. (author)

The French market of biomass. An analysis of barriers and levers of development of the wood-energy sector, main biomass resource

International Nuclear Information System (INIS)

2011-06-01

This article presents the content of a market study which aimed at assessing the weight of wood-energy in the French energy mix when it represents 97 per cent of biomass consumed under the form of heat, at giving an overview of markets within which this energy is now valorised (housing heating, heat and cogeneration), at analysing the business model of biomass projects, at assessing mechanisms aimed at supporting this sector, and at assessing the potential of the French market as far as wood-energy is concerned. The report presents the operation principles and applications of biomass, analyses the share of wood-energy in the French energy mix and the objectives defined by the Grenelle de l'Environnement, presents the French forests as an abundant resource, comments wood-based heating of housing as an evolving market, presents and analyses the market of industrial and collective heat, and discusses the perspective of a multiplication by 4 by 2020 of cogeneration installed capacities

Optimizing MPBSM Resource Allocation Based on Revenue Management: A China Mobile Sichuan Case

Directory of Open Access Journals (Sweden)

Xu Chen

2015-01-01

Full Text Available The key to determining the network service level of telecom operators is resource allocation for mobile phone base station maintenance (MPBSM. Given intense market competition and higher consumer requirements for network service levels, an increasing proportion of resources have been allocated to MPBSM. Maintenance costs account for the rising fraction of direct costs, and the management of MPBSM resource allocation presents special challenges to telecom operators. China Mobile is the largest telecom operator in the world. Its subsidiary, China Mobile Sichuan, is the first in China to use revenue management in improving MPBSM resource allocation. On the basis of comprehensive revenue (including both economic revenue and social revenue, the subsidiary established a classification model of its base stations. The model scientifically classifies more than 25,000 base stations according to comprehensive revenue. China Mobile Sichuan also conducted differentiation allocation of MPBSM resources on the basis of the classification results. Furthermore, it optimized the assessment system of the telecom base stations to establish an assurance system for the use of MPBSM resources. After half-year implementation, the cell availability of both VIP base stations and total base stations significantly improved. The optimization also reduced economic losses to RMB 10.134 million, and enhanced customer satisfaction with network service by 3.2%.

Volatility forecasting and value-at-risk estimation in emerging markets: the case of the stock market index portfolio in South Africa

Directory of Open Access Journals (Sweden)

Lumengo Bonga-Bonga

2011-04-01

Full Text Available Accurate modelling of volatility is important as it relates to the forecasting of Value-at-Risk (VaR. The RiskMetrics model to forecast volatility is the benchmark in the financial sector. In an important regulatory innovation, the Basel Committee has proposed the use of an internal method for modelling VaR instead of the strict use of the benchmark model. The aim of this paper is to evaluate the performance of RiskMetrics in comparison to other models of volatility forecasting, such as some family classes of the Generalised Auto Regressive Conditional Heteroscedasticity models, in forecasting the VaR in emerging markets. This paper makes use of the stock market index portfolio, the All-Share Index, as a case study to evaluate the market risk in emerging markets. The paper underlines the importance of asymmetric behaviour for VaR forecasting in emerging markets’ economies.

Benchmarking Alumni Relations in Community Colleges: Findings from a 2012 CASE Survey. CASE White Paper

Science.gov (United States)

Paradise, Andrew; Heaton, Paul

2013-01-01

In 2011, CASE founded the Center for Community College Advancement to provide training and resources to help community colleges build and sustain effective fundraising, alumni relations and communications and marketing programs. This white paper summarizes the results of a groundbreaking survey on alumni relations programs at community colleges…

A Human Resources Perspective on Responsible Corporate Behavior. Case Study: The Multinational Companies in Western Romania

Directory of Open Access Journals (Sweden)

Ciprian Obrad

2018-03-01

Full Text Available This article aims to show the extent to which socially responsible Human Resource Management practices are implemented in multinational companies. As more recent studies highlight, the manner in which companies in Romania presently comprehend the social responsibility of their actions is mostly aimed towards the social component of the outer environment in which they function and less towards their own employees. In Romania, at the moment, there are only a few studies that catalogue the efforts made by companies in order to become more responsible towards their employees, or in other words, studies that present Corporate Social Responsibility (CSR within its relationship with Human Resources Management (HRM. The research method we used for our case study was the semi-structured interview, applied on 32 respondents from the multinational companies carrying out their activities in the automotive sector in western Romania. Our study shows that multinational companies from the automotive sector are aware that CSR effects a series of long-term advantages, either externally—enhancing the company’s reputation and consolidating its brand as employer, its competitive advantage on the market, its media visibility—or internally—fostering an organizational culture that may generate greater engagement from its own employees, and financial advantages.

Pre-event Social Media Marketing To Promote Ticket Sales : Case: Eläköön koirat!

OpenAIRE

Tolvanen, Noora

2016-01-01

The rise of social media has provided useful marketing tools for companies to promote their events. The purpose of this thesis was to research social media marketing and how it can be used in event promotion. The theory part also includes research of the event marketing process, as it can help to plan the social media marketing strategy. The purpose of the case study in this thesis was to study the ways the commissioning company can use social media marketing in their event promotion. Hence, ...

Institutional change in European natural gas markets and implications for energy security: Lessons from the German case

International Nuclear Information System (INIS)

Westphal, Kirsten

2014-01-01

This article focuses on institutional change in the German gas market driven by EU internal market and climate policies. It argues that institutional change has functional externalities for energy security. The German gas market provides a useful case study, as Germany is the biggest continental gas market, a major hub and transport country which has largely privatised, unbundled and separated its natural gas undertakings. Transition is ongoing, tending towards an internal market. Inter/national natural gas economics is in flux. Institutional evolution has repercussions for corporate and market structures, the operating of the system and the realization of transactions. Changes in the institutional framework crucially affect energy security, which is often associated with institutional stability. On the basis of this case study, it is argued herein that the security of natural gas supplies should be reexamined in the context of the developments described above, since overall the institutional changes in natural gas security lag behind the EU’s internal natural gas market development. - Highlights: • EU natural gas market regulation primarily aims to establish competitive markets. • German/EU regulatory approach has externalities for supply security. • Institutional changes and breaks with path dependencies take place in Germany/the EU. • Institutional change results in increasing uncertainty and complexity. • Subsequent change in perceptions and expectations may destabilise trade relations

Market Entry Strategies : Case: McDonald's entry on the Russian market

OpenAIRE

Karataev, Oleg

2015-01-01

The thesis considers the entry strategy and development of the company McDonald's into international markets. The theoretical aspects of the entry strategy of the company into the international markets. Analyzes the key features of the development of McDonald's in Russia. Investigated the prospects of the company in international markets. In theoretic part there was regarded some important aspects of international strategic management, such as: strategic alternatives, elements and levels o...

The cellulose resource matrix

NARCIS (Netherlands)

Keijsers, E.R.P.; Yilmaz, G.; Dam, van J.E.G.

2013-01-01

The emerging biobased economy is causing shifts from mineral fossil oil based resources towards renewable resources. Because of market mechanisms, current and new industries utilising renewable commodities, will attempt to secure their supply of resources. Cellulose is among these commodities, where

Monitoring market power in electricity market. Prepared for Competition Authority and Norwegian Water Resources and Energy Directorate; Overvaakning av markedsmakt i kraftmarkedet. Utarbeidet for Konkurransetilsynet og NVE

Energy Technology Data Exchange (ETDEWEB)

2004-07-01

The report outlines a plan to monitor competition in the physical energy market in Norway. As an indicator of short-term exercise of market power,it is proposed to base the calculations of a daily index that measures the average price premium compared to an estimated value of water in combination with an index which measures the maximum price mark-up. To investigate whether there are indications on strategic movement of water over long periods, it is necessary to compare market solution with model simulations of efficient water allocation. Both approaches are tested on the market adaptation of the hydrological year 2002/2003. In both cases, we find deviations that can not simply be explained by price taker behavior, but which can not be taken as evidence of strategic behavior. To investigate whether the adaptation is due to strategic behavior, noise or other factors, it is necessary to enter into individual participants' bidding in the spot market. (AG)

Marketing strategies for vascular practitioners.

Science.gov (United States)

Satiani, Anand; Satiani, Bhagwan

2009-09-01

A common misconception is that marketing is synonymous with advertising. Marketing by physicians has undergone a transformation from the earlier unacceptable slick sales pitches to a more common sense, tasteful, comprehensive, and well thought out plan to reach potential patients. Marketing is a much broader concept comprising four aspects: product, price, promotion, and place. Marketing activities for a medical practice include not only external but internal tactics. Publicly available resources are available to assist physicians in developing and targeting the plan towards a narrow patient demographic. The marketing process includes: determining objectives, identifying resources, defining target population, honing a message, outlining a media plan, implementing the plan, and finally, evaluating the success or failure of the marketing campaign. A basic knowledge of marketing combined with a common sense approach can yield dividends for those practices that need the service. For surgical practices that exist in heavily populated urban areas with significant competition, a well thought out marketing plan can assist the practice in reaching out to new groups of patients and maintaining the existing patient base.

MARKET-MAKING STRATEGY IN THE SYSTEM OF ALGORITHMIC HIGH-FREQUENCY TRADING

Directory of Open Access Journals (Sweden)

A. V. Toropov

2014-01-01

Full Text Available Market maker is the most important participant of modern exchange trading, it provides the increase of market liquidity and reduces the difference between bid and ask (spread. The paper presents automatic market-making strategy for quoting of options and other kinds of financial instruments on electronic markets. Quotes are based on theoretical pricing which is a resource-intensive task. Presented algorithmic optimizations, in particular quotes caching and smoothing of underlying asset price oscillation, give the possibility up to four times boost for quote modify scenario on real market data. Mechanism of quotes caching precalculates quotes in certain diapason around current underlying price. If underlying price changes within the diapason, algorithm sends already filled message for quote modification, instead of new complex computation. Smoothing of underlying asset price oscillation prevents permanent moving of the diapason and reacts only on significant market moving. A size of caching diapason which provides optimal correlation between speed of quotes modification and resource consumption has been defined experimentally (40 elements. In case of quoting 36 options on Eurex Exchange an average delay between underlying price change and quote modification is 277 usec. The measurements were carried out on the Sun X4170 M3: CPU(s: 2xXeon 2.9GHz RAM: 128 GB server under Solaris 10 operating system. Obtained results correspond to modern market-making requirements. The developed strategy is used by big European banks and trading firms.

The Veggie Project: a case study of a multi-component farmers' market intervention.

Science.gov (United States)

Freedman, Darcy A; Bell, Bethany A; Collins, Leslie V

2011-08-01

This case study provides an in-depth examination of process and feasibility factors associated with the development of a multi-component environmental intervention designed to increase access to fresh fruits and vegetables in four low-income, minority, urban communities with few healthy food retail outlets. The intervention, the Veggie Project, included three components: (a) onsite farmers' markets, (b) a Super Shopper voucher program, and (c) a Youth Leader Board. We analyzed receipts from sales transactions at the farmers' markets, close-ended surveys with participants, in-depth interviews with project stakeholders, and journal entries completed by youth participants. Thirty-four farmers' markets occurred, resulting in 1,101 sales transactions. Financial vouchers were used to purchased 63% of the produce. All of the youth Super Shoppers came to the market at least once and made significantly more purchase transactions than adults. The farmers' markets were never accessed by 38% of the adult Super Shoppers. The Veggie Project increased access to healthy foods, particularly among youth. More research is warranted to examine the relationship between market use and dietary behaviors as well as other factors (i.e., besides physical and economic) influencing food access among adults.

Agency Theory, Futures Markets and Risk Shifting in Commodity Marketing Channels

NARCIS (Netherlands)

Kuwornu, J.K.M.; Kuiper, W.E.; Pennings, J.M.E.; Meulenberg, M.T.G.

2004-01-01

This paper applies agency theory to access risk shifting between the principal (marketing firms) and the agent (farmers) in a food marketing channel. It compares the case in which there is a futures market available for the risk-averse agents with the case in which there is no futures trading. The

Developing marketing strategies for tourism destinations in peripheral areas of Europe: the case of Bornholm

DEFF Research Database (Denmark)

Hartl, Ann

by viewing them as cooperative customers. Thus the DMO needs to apply the principles of marketing to the development process of the strategy itself, and therefore to view the strategic plan as a product of the DMO, which needs to be marketed. The theoretical analysis shows that DMOs cannot control all......This thesis concentrates on the subject of destination marketing with a specific focus on the process of developing strategies through a Destination Marketing Organisation (DMO) for a peripheral area, illustrated by a case study from the Danish island of Bornholm. It investigates the theoretical...... foundations for destination marketing, concluding that there should be a shift in focus from general marketing theory to a broader application of organisational theories and associated fields, enabling the DMO to improve performance. The specific conditions for and structures of peripheral areas indicate...

Market restructuring and public incentives: the Turkish case of fresh produce marketing cooperatives

OpenAIRE

Lemeilleur, Sylvaine; Bignebat, Celine; Codron, Jean Marie; Humboldt University of Berlin

2006-01-01

Faced to the fast restructuring agrofood markets in Turkey, the Turkish State set up new institutional devices to support agricultural marketing cooperatives. This article analyses the dynamics of these public incentives towards producers’ organizations on the restructuration of the Turkish fresh fruit and vegetable market. The wholesale market law enacted 1995 established brokers on wholesale market halls who collected an atomized supply and guarantee the access of small producers to large s...

Conflicts Related to Natural Resources Exploitation: A Case Study of ...

African Journals Online (AJOL)

Conflicts Related to Natural Resources Exploitation: A Case Study of Oil Crisis in Nigeria's Niger Delta Region and its Socio-Political and Economic Implications. ... on the environment leading to pollution of land, rivers, creeks and waterways.

Emerging energy security issues: Natural gas in the Gulf Nations, An overview of Middle East resources, export potentials, and markets. Report Series No. 4

International Nuclear Information System (INIS)

Ripple, R.D.; Hagen, R.E.

1995-09-01

This paper proceeds with a presentation of the natural gas resource base of the Gulf nations of the Middle East. The resource base is put in the context of the world natural gas resource and trade flows. This is followed by a discussion of the existing and planned project to move Gulf natural gas to consuming regions. Then a discussion of the source of demand in the likely target markets for the Gulf resource follows. Next, the nature of LNG pricing is discussed. A brief summary concludes the paper

Barriers to sustainable water resources management : Case study in Omnogovi province, Mongolia

OpenAIRE

Enkhtsetseg, Mandukhai

2017-01-01

This study examines the barriers to sustainable water resources management in water vulnerable, yet a mining booming area. The case study is conducted in Omnogovi province of Mongolia in Nov-Dec 2016. This study presents how the Omnogovi province manages its water with increased mining and examines what hinders the province from practicing sustainable water resources management and examines the involvement of residents in the water resources management of Omnogovi province. Qualitative approa...

International biomass. International markets of biomass-energy - Public synthesis

International Nuclear Information System (INIS)

Gardette, Yves-Marie; Dieckhoff, Lea; Lorne, Daphne; Postec, Gwenael; Cherisey, Hugues de; RANTIEN, Caroline

2014-11-01

This publication proposes a synthesis of a study which aimed at analysing the present and future place of wood-energy in the European Union as the main renewable resource used to produce heat and electricity. This study comprised an analysis of European markets of solid biomass and of regulation, case studies on wood-energy producer markets (North America, Eastern Europe, Brazil and Africa), a study of preparation modes (shredding, granulation, roasting) and biomass transport. This study is based on bibliographical searches in national and European sources, and on field data collected by the various bodies involved in this study. This synthesis notably discusses the following issues: solid biomass is the main renewable resource for the EU and has many applications; European objectives for solid biomass by 2020 are very ambitious; markets are becoming international to face the EU's increasing demand; pellet production in North America is strongly increasing; in Europe, eastern European countries are the main exporters; Brazil has an export potential which is still to be confirmed; the African trade with Europe is still in its infancy. Finally, the development perspectives of roasted wood trade are discussed

Water Resources Management in the Lerma-Chapala Basin, Mexico: A Case Study

Science.gov (United States)

Villamagna, Amy M.; Murphy, Brian R.

2008-01-01

Water resources have become an increasingly important topic of discussion in natural resources and environmental management courses. To address the need for more critical thinking in the classroom and to provide an active learning experience for undergraduate students, we present a case study based on water competition and management in the…

Sequential Versus Simultaneous Market Delineation: The Relevant Antitrust Market for Salmon

DEFF Research Database (Denmark)

Haldrup, Niels; Peter, Møllgaard

Delineation of the relevant market forms a pivotal part of most antitrust cases. The standard approach is sequential. First the product market is delineated, then the geographical market is defined. Demand andsupply substitution in both the product dimension and the geographical dimension will no...... and geographical markets. Using a unique data set for prices of Norwegian and Scottish salmon, we propose a methodology for simultaneous market delineation and we demonstrate that compared to a sequential approach conclusions will be reversed.......Delineation of the relevant market forms a pivotal part of most antitrust cases. The standard approach is sequential. First the product market is delineated, then the geographical market is defined. Demand andsupply substitution in both the product dimension and the geographical dimension...

Developing effective online marketing : Case: Company X

OpenAIRE

Vanhanen, Hanna

2015-01-01

The Internet, new online services and social media have drastically changed people`s everyday life. Digitalization has refined one`s communication ways and also developed completely new marketing possibilities. Consumers and companies spend a significant amount of time online and use it to seek various information from companies and prod-ucts. Marketers have also acknowledged the online marketing potential as an effective marketing tool to reach current and potential customers. As online mark...

A case study in the politics of free-market health care.

Science.gov (United States)

Begun, J W; Lippincott, R C

1982-01-01

Historically, most health occupations have developed legal and ethical restrictions on price advertising and other characteristics of "commercial" practice. Many of these regulations recently have come under critical scrutiny, on the grounds that they inhibit free-market health care delivery, thus keeping prices high, and productivity and innovation low. To help inform current health policy deliberations, we analyze the political history of anticompetitive regulations in one health occupation, optometry. Restrictions on commercial practice arose as a result of professional optometry's purge of commercial elements in the 1930s. Optometry's success in achieving commercial-practice restrictions at the state level was determined by the economic structure of the ophthalmic goods and services industry in each state in the 1930s, and by the political resources and organization of the competing interest groups. Efforts to deregulate health occupations will precipate political conflict to the extent that economic interests are threatened. Opposition to deregulation will be based overtly on the grounds that quality of care will deteriorate, and a significant political investment by proponents of free-market health care will be required to overcome such opposition.

[Social marketers' lack of success in using CSM discipline to harness commercial resources and increase contraceptive prevalence].

Science.gov (United States)

Davies, J

1984-01-01

Social marketers have certainly shown that the CSM discipline can quickly and cost-effectively harness commercial resources to increase contraceptive prevalence. But why hasn't the social marketing idea caught on in more countries? According to Social Marketing Forum, only a tiny number of countries have active programs after more than a decade of effort. The most likely reason for this lack of success is doubt and fear on the part of both developing countries' officials and donor agencies about allowing marketing enthusiasts--with our very noticeable advertising methods--to join the family planning fight. And what has our answer been? Usually, a head-on retort such as, "But look at all the condoms we've sold]" And that gets us nowhere, because the successful peddling of 1 not-so-impressive method doesn't begin to balance the fears of a possible backlash that brash condom promotions could bring down on official heads. The lesson we should be learning is that social marketers possess to narrow an outlook and promote a small range of products that don't enthuse decisionmakers. Hence, we are often perceived as condom salesmen--and not much more. What should we be doing? We should be selling the idea of using private sector experience to assist national development. That means social development, particularly improved health, family planning and women's education. These 3 activities have proven effective in reducing fertility and would add up to a marketing opportunity--a longterm challenge that should enthuse dicisionmakers, private sector entrepreneurs and donor agencies alike. Further, our model--the commercial sector--is renowned for branching out and secceeding in a broad range of endeavors. As an example, Procter and Gamble uses separate divisions to market different products. Initiatives already exist in many countries to harness the private sector as a development tool. Social marketers should be leading the initiative--and benefitting from it, too. full text

Barriers to increased market-oriented activity

DEFF Research Database (Denmark)

Bisp, Søren

1999-01-01

and related activities still seem to attract relatively few resources is not answered by supplying another checklist or package of facilitators. Based on published conceptual writings and empirical studies this article makes an account of what the intra-organizational barriers may be to increased market......Most research on market orientation has dealt with assessing how market orientation behaviour is related to business performance. This work has established an intense market-oriented activity as significantly and positively related to business performance under most circumstances. In a maturing......-oriented activity. A framework of six generic domains is suggested: Organizational structure, human resource management, market-oriented activity competence, psychological climate, managers' personality characteristics, and individually held beliefs. A model is suggested inter-relating the domains....

Cultural resources, local products and technological innovations: a possible web marketing model to support of the Val di Noto’s development

Directory of Open Access Journals (Sweden)

Luisa Sturiale

2016-01-01

Full Text Available The Val di Noto is an area characterized by historical, cultural, architectural and urban heritage that belonging to the WHL, but also, by other highly qualified resources of the environmental, agricultural, social and political-institutional type.An strategic planning approach may help to create a coordinated and sustainable development for all the territorial components and, therefore, may generate a sustainable socioeconomic development. In particular, in the era of globalization, the territorial marketing has a new field of action, the internet marketspace, and new tools to support the marketing actions by the Information and Communication Technologies (ICTs. The study proposes a methodological approach to analyze the efficiency of the web marketing in the Management Plan of the area.

Nonlinear integrated resource strategic planning model and case study in China's power sector planning

International Nuclear Information System (INIS)

Yuan, Jiahai; Xu, Yan; Kang, Junjie; Zhang, Xingping; Hu, Zheng

2014-01-01

In this paper we expand the IRSP (integrated resource strategic planning) model by including the external cost of TPPs (traditional power plants) and popularization cost of EPPs (efficiency power plants) with nonlinear functions. Case studies for power planning in China during 2011–2021 are conducted to show the efficacy of the model. Scenarios are compiled to compare the pathways of power planning under different policies. Results show that: 1) wind power will become competitive with technical learning, but its installation is undesirable when the external cost of coal power is not internalized; 2) the existence of popularization cost will hinder EPPs' (efficiency power plants) deployment and pure market mechanism is not enough to deliver EPPs at socially desirable scale; 3) imposition of progressive emission tax on coal power at an average of 0.15–0.20 RMB/KWh can remedy the market distortion and promote the development of wind power by a significant margin; 4) nuclear power will grow stably when its external cost is set no more than 0.187 RMB per KWh, or 87% of its internal cost. The proposed model can serve as a useful tool for decision support in the process of power planning and policy formulation for national government. - Highlights: • Improve IRSP model by adding nonlinear external and popularization cost. • The model is used to conduct China's power sector planning in 2011–2021. • Simulate the impacts of alternative energy policies on planning results. • The model can be used for joint power sector planning and policy design

The application of "integrated marketing communications" to social marketing and health communication: organizational challenges and implications.

Science.gov (United States)

Nowak, G; Cole, G; Kirby, S; Freimuth, V; Caywood, C

1998-01-01

Influencing consumer behavior is a difficult and often resource-intensive undertaking, with success usually requiring identifying, describing, and understanding target audiences; solid product and/or service positioning relative to competitors; and significant media and communication resources. Integrated marketing communication (IMC) is a new way of organizing and managing persuasive communication tools and functions which involves realigning communications to consider the flow of information from an organization from the viewpoint of end consumers. Although the application of IMC to social marketing remains relatively unexplored, the IMC literature and recent efforts by the US Centers for Disease Prevention and Control suggest that integrated communication approaches have much to offer social marketing and health communication efforts. IMC, IMC and social marketing, and implications of IMC for public and private sector social marketing programs are discussed.

Marketing of agricultural products: case findings

NARCIS (Netherlands)

Hingley, M.; Lindgreen, A.

2002-01-01

This article focuses on the relationship marketing approach to marketing of agricultural products. The article provides specific insights into, and comparisons between, suppliers of two particular agricultural products sectors: in Britain, the fresh produce (fruits and vegetables) sector and, in New

The factors in the development of marketing potential of trading enterprises

Directory of Open Access Journals (Sweden)

Bubenets Iryna

2016-03-01

Full Text Available The purpose of this article is the selection and systematization of the influence factors the formation and development of marketing potential of trading enterprises. Currently, when enterprises have experienced an acute shortage of financial resources the value of the marketing potential of the enterprise increases. Since the marketing potential is determined by the possibility of using their own marketing resources, taking into account external and internal factors, their concretization and systematization for increasing the total effective functioning of the economic subsystems of the enterprise are now becoming ever more relevant. Taking into consideration the content of the main functions of business enterprises the author distinguishes the following groups of factors of formation and development of marketing potential of an enterprise: external (external development resources and market opportunities, external marketing environment; internal (internal marketing environment marketing reflects the tangible and intangible resources and capabilities internal development of commercial enterprise. The author has researched and identified the factors-activators of marketing potential of the trading enterprises, which influence greatly on the current and future state of the management system of the marketing potential of the enterprise and help define the desired strategy for the development of marketing potential.

World resources 1992-93

International Nuclear Information System (INIS)

Anon.

1992-01-01

The World Resources series is intended to meet the critical need for accessible, accurate information on some of the most pressing issues of our time. Wise management of natural resources and protection of the global environment are essential to achieve sustainable economic development and hence to alleviate poverty, improve the human condition, and preserve the biological systems on which all life depends. This volume has a special focus on sustainable development, in support of the upcoming 1992 United Nations Conference on Environment and Development (UNCED). Part 1 consists of four special chapters on sustainable development: an overview chapter and three case studies of what sustainable development might mean in industrial countries, low-income countries, and rapidly industrializing countries. Additional material pertinent to this topic is found throughout the volume. Part 2 continues the tradition of examining in each volume a particular region in more detail - in this case, an overview of the severe environmental and resource problems faced by Central Europe as that region makes a difficult transition to more democratic governments and more market-oriented economies. Part 3 reports on basic conditions and trends, key issues, major problems and efforts to resolve them, and recent developments in each of the major resource categories, from population and human development to energy to atmosphere and climate. Where data exist, the chapters give a 20-year perspective on trends in the physical environment - spanning the time between the first United Nations Conference on the Environment and UNCED. Supporting data, as well as the core data tables from the World Resources Data Base, are found in Part 4. Chapters have been processed separately for inclusion on the data base

The Plight of the Millennials: Pedagogy as Marketing, Marketing as Pedagogy

Science.gov (United States)

Barrett, Ralph V.; Meaghan, Diane E.; Doughty, Howard A.

2009-01-01

Anyone who already regards college education as a business should have no trouble with corollary notion that marketing is essential to success. In the information and service industries including education, marketing depends more upon image than it does in resource extraction, refining and manufacturing. In this article, the authors focus on Diana…

Economics and Design of Capacity Markets for the Power Sector

OpenAIRE

Peter Cramton; Axel Ockenfels

2012-01-01

Capacity markets are a means to assure resource adequacy. The need for a capacity market stems from several market failures the most prominent of which is the absence of a robust demand-side. Limited demand response makes market clearing problematic in times of scarcity. We present the economic motivation for a capacity market, present one specific market design that utilizes the best design features from various resource adequacy approaches analyzed in the literature, and we discuss other in...

Effective Social Media Marketing and Content Marketing Influence Customer Awareness and Interest in Bakery Industry The Case Study of Royal Bakery

OpenAIRE

Ha, Bich

2013-01-01

The study attempts to gain insight into the social media and content marketing, which can influence a brand’s presence among social community and methods that can increase customer awareness. As the end result, the author is proposing valuable recommendations on utilizing social media and determining content idea types effectively to the case company. For raising customer awareness, the case company’s online channels are not comprehended properly to utilize their potential effectivel...

Forward reliability markets: Less risk, less market power, more efficiency

International Nuclear Information System (INIS)

Cramton, Peter; Stoft, Steven

2008-01-01

A forward reliability market is presented. The market coordinates new entry through the forward procurement of reliability options - physical capacity bundled with a financial option to supply energy above a strike price. The market assures adequate generating resources and prices capacity from the bids of competitive new entry in an annual auction. Efficient performance incentives are maintained from a load-following obligation to supply energy above the strike price. The capacity payment fully hedges load from high spot prices, and reduces supplier risk as well. Market power is reduced in the spot market, since suppliers enter the spot market with a nearly balanced position in times of scarcity. Market power in the reliability market is addressed by not allowing existing supply to impact the capacity price. The approach, which has been adopted in New England and Colombia, is readily adapted to either a thermal system or a hydro system. (author)

Foreign Entry Modes Under Institutional Pressures: The Impact of Strategic Resource Seeking and Market Seeking Strategies

Directory of Open Access Journals (Sweden)

Manuel Portugal Ferreira

2008-01-01

Full Text Available Multinational corporations (MNCs are subject to the various dimensions of the external institutional environments. Institutional theory suggests that MNCs need to conform to the prevailing rules, norms and procedures of the locations where they operate in order to survive and grow. This means that MNCs need to develop the best possible configuration of strategy-structure for their worldwide operations. Previous research has noted that in these conditions firms may simply seek to follow a referent other. However, MNCs’ specific strategy for a focal foreign operation is likely to determine the entry mode for each host country. In certain circumstances it may be whether MNCs are pursuing a market-seeking strategy or a strategic resource seeking strategy that shapes the entry mode in face of the prevailing institutional pressures. We contribute to the understanding of entry modes into foreign markets as a reflection of a strategic choice that is bound by institutional constraints.

Developing e-marketing tools : Case company: CASTA Ltd.

OpenAIRE

Nguyen, Chi

2014-01-01

This Bachelor’s thesis topic is developing e-marketing tools for the B2C sector of CASTA Ltd. The final outcome is a set of online marketing tools guidelines that can improve business activities, especially marketing effectiveness. Based on the company’s status as a novice in online marketing field, the thesis will focus on the basic level of three specific online marketing tools, instead of covering the whole e-marketing subject. The theoretical framework first describes the concept of e...

MARKET INFORMATIONAL EFFICIENCY TESTS AND ITS CRITICS: THE CASE OF EMERGENT CAPITAL MARKETS

OpenAIRE

OPREAN Camelia; BRATIAN Vasile

2012-01-01

Efficient Market Hypothesis (EMH) has attracted a considerable number of studies in empirical finance, particularly in determining the market efficiency of an emerging financial market. Conflicting and inconclusive outcomes have been generated by various existing studies in EMH. In addition, efficiency tests in the emerging financial markets are rarely definitive in reaching a conclusion about the issue. The paper proposes a critical analysis regarding the testing methods of the informational...

MCDA-C model for trade marketing performance evaluation: an illustrated case in the pharmaceutical sector

Directory of Open Access Journals (Sweden)

André Andrade Longaray

2016-03-01

Full Text Available Since its introduction in the early 1990s, trade marketing has played a significant role in companies and their distribution channels, focusing on the consolidation of marketing strategy at the point of purchase. In practice, one of the main obstacles for a more widespread use of trade marketing has been the lack of management tools allowing visualisation of the consequences of trade marketing in the organisation's objectives. This study shows the use of the Multi-Criteria Decision Aiding–Constructivist methodology model as an instrument of intervention in a case study conducted in a pharmaceutical company. A customised evaluation model was built interactively by interviewing decision makers to identify, organise, measure, and integrate those factors considered necessary and sufficient for the management of trade marketing. The constructed model enables executives to incorporate unique aspects of the company and the environment, expanding the possibilities for performance evaluation of trade marketing in the organisation.

Marketing Strategic Choices for Wind Technology in China : case: Chinese Domestic Wind Technology Companies

OpenAIRE

Shi, Yi

2011-01-01

There are almost 80 wind turbine manufacturers in China. However, the supportive government policies are the fact behind the rapid growth of those case companies. In reality, there are less than 10 Chinese wind turbine manufacturers with actual production capacity. Most of them lack core technology and depend in many ways on state patronage. The current situation is worrisome. Therefore, the correct comprehension of wind power market conditions and the consequent adoption of right marketing s...

Challenge of the oil market

Energy Technology Data Exchange (ETDEWEB)

Jaidah, A M

1981-11-01

The oil market is experiencing a different environment in 1981 as demand for OPEC oil fades while customers run down their inventories. The oil-producing countries face a new challenge, but the need of consuming countries for secure oil supplies and the need of producing countries to broaden their economies and reduce dependence on a depleting resource continue. Two episodes 1973 to 1975 and late 1978 to the present, illustrate the current market situation. The impact of these episodes is the basis for recommended long-run goals that go beyond market management to the real challenge of converting oil resources into the real assets of economic development. (DCK)

Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market