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Sample records for marketing resources case

  1. Resource Communication Technology and Marketing of Textile Products: A U.S. Textile Industry Case Study

    Science.gov (United States)

    Baah, Anthony

    2010-01-01

    The purpose of the qualitative positivistic case study was to explore whether resource communication technology has helped or would help the marketing of textile products in the U.S. textile industry. The contributions of human capital in the marketing department, the marketing-demand information system function, and the product supply chain…

  2. Marketing Human Resource Development.

    Science.gov (United States)

    Frank, Eric, Ed.

    1994-01-01

    Describes three human resource development activities: training, education, and development. Explains marketing from the practitioners's viewpoint in terms of customer orientation; external and internal marketing; and market analysis, research, strategy, and mix. Shows how to design, develop, and implement strategic marketing plans and identify…

  3. Reallocation of resources between generations and genders in the market and non-market economy. The case of Italy

    Science.gov (United States)

    Zannella, Marina

    2015-01-01

    In this article the National Transfer Accounts (NTA) method is used to develop a comprehensive account of resource reallocations between population members in Italy, encompassing the age and the gender perspective, the public and the familial institutional sectors as well as the market and non-market dimensions of the economy. The inclusion of the non-market economy, referring to household and care time, allows for an insight into the gender division of labour and the strength of intergenerational obligations in the Italian familistic welfare regime. Results highlight the existence of large flows of resources within the family both between genders and toward young generations, with men and women giving rise to considerable monetary and time transfers, respectively. PMID:26110106

  4. Uranium market and resources

    International Nuclear Information System (INIS)

    Capus, G.; Arnold, T.

    2005-01-01

    Under the combined effect of various factors, such as interrogations related to facing the climatic changes, the increasing prices of oil versus announced decrease of its resources, the major geopolitical evolution and the remarkable development of Asia, we live nowadays a revival of nuclear power in the very front of stage. In tis context, the following question is posed: could the nuclear fission be a sustainable source of energy when taking into consideration the availability of uranium resources? The article aims at pinpointing the knowledge we have about the world uranium resources, their limits of uncertainty and the relation between knowledge resources and market evolution. To conclude, some susceptible tracks are proposed to improve the using process of uranium resources particularly in softening the impact of high prices

  5. Uranium market and resources

    International Nuclear Information System (INIS)

    Capus, G.; Arnold, Th.

    2004-01-01

    The controversy about the extend of the uranium resources worldwide is still important, this article sheds some light on this topic. Every 2 years IAEA and NEA (nuclear energy agency) edit an inventory of uranium resources as reported by contributing countries. It appears that about 4.6 millions tons of uranium are available at a recovery cost less than 130 dollars per kg of uranium and a total of 14 millions tons of uranium can be assessed when including all existing or supposed resources. In fact there is enough uranium to sustain a moderate growth of the park of nuclear reactors during next decades and it is highly likely that the volume of uranium resources can allow a more aggressive development of nuclear energy. It is recalled that a broad use of the validated breeder technology can stretch the durability of uranium resources by a factor 50. (A.C.)

  6. Seeking markets and resources

    DEFF Research Database (Denmark)

    Kragelund, Peter; Hampwaye, Godfrey

    2012-01-01

    Processes of globalisation are currently changing the global activity of multinational companies (MNCs). ‘Emerging’ MNCs are competing with ‘conventional’ MNCs when investing in new markets. This article sets out to analyse the motives and strategies of Chinese and Indian MNCs investing in Zambia...... emphasis must be placed on the home and host contexts and how institutional features impact investment decisions....

  7. Invention, innovation and R and D behaviours in non-renewable resource markets: the case of petroleum

    International Nuclear Information System (INIS)

    Poudou, J.Ch.

    1996-12-01

    This work tries to show how the neo-Hotellinian analysis can be reconsidered through the R and D and technological innovation prism. It tries to appreciate how the R and D efforts, the incitation to innovate and the innovation timing phenomena modify the basic r% rule and allow to explain some of the conventionalized facts observed on non-renewable resource markets, and in particular on the crude-oil market. Methodologically talking, this work follows the mining paradigm built by H. Hotelling and L. Gray, i.e. a neo-classical logic of the agents and of the market. This choice corresponds to a wish to carry out a theoretical analysis instead of a pragmatic one of the relations between natural resource sectors and technological innovation. This study is organized around a separation between the decision problems of companies and the market strategy problems. (J.S.)

  8. Smart Markets for Water Resources

    Science.gov (United States)

    Raffensperger, John

    2017-04-01

    Commercial water users often want to trade water, but their trades can hurt other users and the environment. So government has to check every transaction. This checking process is slow and expensive. That's why "free market" water trading doesn't work, especially with trading between a single buyer and a single seller. This talk will describe a water trading mechanism designed to solve these problems. The trading mechanism is called a "smart market". A smart market allows simultaneous many-to-many trades. It can reduce the transaction costs of water trading, while improving environmental outcomes. The smart market depends on a combination of recent technologies: hydrology simulation, computer power, and the Internet. Our smart market design uses standard hydrological models, user bids from a web page, and computer optimization to maximize the economic value of water while meeting all environmental constraints. Before the smart market can be implemented, however, users and the water agency must meet six critical prerequisites. These prerequisites may be viewed as simply good water management that should be done anyway. I will describe these prerequisites, and I will briefly discuss common arguments against water markets. This talk will be an abstract of a forthcoming book, "Smart Markets for Water Resources: A Manual for Implementation," by John F. Raffensperger and Mark W. Milke, from Springer Publishing.

  9. The Synergy between City Human Resources and City Economy Development Based on the City Marketing: The Case of Chengdu

    Directory of Open Access Journals (Sweden)

    Bo Pu

    2014-01-01

    Full Text Available City human resources and the city economic development have a synergistic effect to attract high-quality talent and to encourage the sustainable development of the urban economy in the city marketing. Based on synergetics, we find out the evaluation indexes between the city human resources subsystem and urban economic development subsystem and constructed the evaluation system and model, and then used the yearbook data of Chengdu human resources and economic development from 2002 to 2012 and carried on empirical research. The results show that the level of coordinated development is weak between city human resources and city economic development at Chengdu, but it keeps rising slowly. The strong policy support shall be provided to Chengdu human resources and economic development by Chengdu government.

  10. Demand response and energy efficiency in the capacity resource procurement: Case studies of forward capacity markets in ISO New England, PJM and Great Britain

    International Nuclear Information System (INIS)

    Liu, Yingqi

    2017-01-01

    Demand-side resources like demand response (DR) and energy efficiency (EE) can contribute to the capacity adequacy underpinning power system reliability. Forward capacity markets are established in many liberalised markets to procure capacity, with a strong interest in procuring DR and EE. With case studies of ISO New England, PJM and Great Britain, this paper examines the process and trends of procuring DR and EE in forward capacity markets, and the design for integration mechanisms. It finds that the contribution of DR and EE varies wildly across these three capacity markets, due to a set of factors regarding mechanism design, market conditions and regulatory provisions, and the offering of EE is more heavily influenced by regulatory utility EE obligation. DR and EE are complementary in targeting end-uses and customers for capacity resources, thus highlighting the value of procuring them both. System needs and resources’ market potential need to be considered in defining capacity products. Over the long-term, it is important to ensure the removal of barriers for these demand-side resources and the capability of providers in addressing risks of unstable funding and forward planning. For the EDR Pilot in the UK, better coordination with forward capacity auction needs to be achieved. - Highlights: • Trends of demand response and energy efficiency in capacity markets are analysed. • Integration mechanisms, market conditions and regulatory provisions are key factors. • Participation of energy efficiency is influenced by regulatory utility obligations. • Procuring both demand response and energy efficiency in capacity market is valuable. • Critical analysis of the design of capacity products and integration mechanisms.

  11. Material flow cost accounting as a tool for improved resource efficiency in the hotel sector: A case of emerging market

    Directory of Open Access Journals (Sweden)

    Celani John Nyide

    2016-12-01

    Full Text Available Material Flow Cost Accounting (MFCA is one of the Environmental Management Accounting (EMA tools that has been developed to enable environmentally and economically efficient material usage and thus improve resource efficiency. However, the use of this tool to improve resource efficiency in the South African hotel sector remains unknown. An exploratory study, qualitative in nature, was conducted using a single case study with embedded units approach. A Hotel Management Group that met the selection criteria formed part of this study. In-depth interviews were conducted with 10 participants and additional documents were analysed. The investigated hotels have developed technologies that provide an environmental account in both physical and monetary units which constitute the use of MFCA to improve resource efficiencies. However, the study established a number of factors that affect the implementation of MFCA by the hotel sector in a South African context

  12. Distributed resources and re-regulated electricity markets

    International Nuclear Information System (INIS)

    Ackermann, Thomas

    2007-01-01

    This paper briefly defines distributed resources (DR) and discusses the current status of DR. The main focus is on discussing the value DR can provide to re-regulated electricity markets. DR can, under certain circumstances, help to significantly reduce the main problem of re-regulation, i.e. market power. Distributed generation and demand-side resources may, even if only small quantities in terms of size of the entire market are utilised, be able to help to significantly reduce market power. This results in a significantly more efficient market. To achieve such benefits, however, DR must be in operation during times when market power issues are likely to arise. To a certain extent this is the case as demand-side resources are usually independent of established generation companies. In addition, many business cases for DG require DG to actually operate to capture the second revenue. (author)

  13. Sustainable resource planning in energy markets

    International Nuclear Information System (INIS)

    Kamalinia, Saeed; Shahidehpour, Mohammad; Wu, Lei

    2014-01-01

    Highlights: • Sustainable resource planning with the consideration of expected transmission network expansion. • Incomplete information non-cooperative game-theoretic method for GEP. • Maximizing utility value whiling considering merits of having various generation portfolios. • Minimizing risk of investment using renewable generation options. • Application of the stochastic approach for evaluating the unpredictability of opponent payoffs and commodity values. - Abstract: This study investigates the role of sustainable energy volatility in a market participant’s competitive expansion planning problem. The incomplete information non-cooperative game-theoretic method is utilized in which each generation company (GENCO) perceives strategies of other market participants in order to make a decision on its strategic generation capacity expansion. Sustainable generation incentives, carbon emission penalties, and fuel price forecast errors are considered in the strategic decisions. The market clearing process for energy and reserves is simulated by each GENCO for deriving generation expansion decisions. A merit criterion (i.e., the utility value) is proposed for a more realistic calculation of the expected payoff of a GENCO with sustainable energy resources. Finally, the impact of transmission constraints is investigated on the GENCO’s expansion planning decision. The case studies illustrate the effectiveness of the proposed method

  14. Selection of population controls for a Salmonella case-control study in the UK using a market research panel and web-survey provides time and resource savings.

    Science.gov (United States)

    Mook, P; Kanagarajah, S; Maguire, H; Adak, G K; Dabrera, G; Waldram, A; Freeman, R; Charlett, A; Oliver, I

    2016-04-01

    Timely recruitment of population controls in infectious disease outbreak investigations is challenging. We evaluated the timeliness and cost of using a market research panel as a sampling frame for recruiting controls in a case-control study during an outbreak of Salmonella Mikawasima in the UK in 2013. We deployed a web-survey by email to targeted members of a market research panel (panel controls) in parallel to the outbreak control team interviewing randomly selected public health staff by telephone and completing paper-based questionnaires (staff controls). Recruitment and completion of exposure history web-surveys for panel controls (n = 123) took 14 h compared to 15 days for staff controls (n = 82). The average staff-time cost per questionnaire for staff controls was £13·13 compared to an invoiced cost of £3·60 per panel control. Differences in the distribution of some exposures existed between these control groups but case-control studies using each group found that illness was associated with consumption of chicken outside of the home and chicken from local butchers. Recruiting market research panel controls offers time and resource savings. More rapid investigations would enable more prompt implementation of control measures. We recommend that this method of recruiting controls is considered in future investigations and assessed further to better understand strengths and limitations.

  15. Market Opportunities for Cellulose Products From Combined Renewable Resources

    Science.gov (United States)

    Zihare, Lauma; Blumberga, Dagnija

    2017-05-01

    This study investigates available resources that has not been used or is used with low added value, such as woody crops, forest residues and invasive species possibilities in case of cellulosic products. Main aspect is this study is market outlook, to see if the products can have positive market sales if produced. Resource have been selected by availability and current usage and properties they contain. Products have been chosen the most basic, to see is there possibility to enter an existing cellulose product markets. GE/McKinsey matrix have been used for clear visual decision making. The results show that only two out of seven products has a potential in international market.

  16. Marketing communication plan. Case: EKOenergy.

    OpenAIRE

    Jäkälä, Elina

    2016-01-01

    This project-based thesis has an objective of creating a marketing communication plan for a non-profit organisation. The marketing communication plan targets other non-profit organisa-tions that the case organisation wants to cooperate with. This thesis will introduce theory about marketing communication, give information about the case organisation’s target audience and present the actual marketing communication plan. Since the case organisation and its target audience are all non-profit...

  17. A case study review of technical and technology issues for transition of a utility load management program to provide system reliability resources in restructured electricity markets

    Energy Technology Data Exchange (ETDEWEB)

    Weller, G.H.

    2001-07-15

    Utility load management programs--including direct load control and interruptible load programs--were employed by utilities in the past as system reliability resources. With electricity industry restructuring, the context for these programs has changed; the market that was once controlled by vertically integrated utilities has become competitive, raising the question: can existing load management programs be modified so that they can effectively participate in competitive energy markets? In the short run, modified and/or improved operation of load management programs may be the most effective form of demand-side response available to the electricity system today. However, in light of recent technological advances in metering, communication, and load control, utility load management programs must be carefully reviewed in order to determine appropriate investments to support this transition. This report investigates the feasibility of and options for modifying an existing utility load management system so that it might provide reliability services (i.e. ancillary services) in the competitive markets that have resulted from electricity industry restructuring. The report is a case study of Southern California Edison's (SCE) load management programs. SCE was chosen because it operates one of the largest load management programs in the country and it operates them within a competitive wholesale electricity market. The report describes a wide range of existing and soon-to-be-available communication, control, and metering technologies that could be used to facilitate the evolution of SCE's load management programs and systems to provision of reliability services. The fundamental finding of this report is that, with modifications, SCE's load management infrastructure could be transitioned to provide critical ancillary services in competitive electricity markets, employing currently or soon-to-be available load control technologies.

  18. H2@Scale Resource and Market Analysis

    Energy Technology Data Exchange (ETDEWEB)

    Ruth, Mark

    2017-07-12

    This presentation overviews progress to date on the H2@Scale resource and market analysis work. The work finds, for example, that hydrogen demand of 60 MMT/yr is possible when transportation and industry are considered; resources are available to meet that demand; using renewable resources would reduce emissions and fossil use by over 15%; further impacts are possible when considering synergistic benefits; additional analysis is underway to improve understanding of potential markets and synergistic impacts; and further analysis will be necessary to estimate impacts due to spatial characteristics, feedback effects in the economy, and inertia characteristics.

  19. Relationship between human resource ability and market access capacity on business performance. (case study of wood craft micro- and small-scale industries in Gianyar Regency, Bali)

    Science.gov (United States)

    Sukartini, N. W.; Sudarmini, N. M.; Lasmini, N. K.

    2018-01-01

    The aims of this research are to: (1) analyze the influence of Human Resource Ability on market access capacity in Wood Craft Micro and Small Industry; (2) to analyze the effect of market access capacity on business performance; (3) analyze the influence of Human Resources ability on business performance. Data were collected using questionnaires, interviews, observations, and literature studies. The resulting data were analyzed using Struture Equation Modeling (SEM). The results of the analysis show that (1) there is a positive and significant influence of the ability of Human Resources on market access capacity in Wood Craft Micro-and Small-Scale Industries in Gianyar; (2) there is a positive and significant influence of market access capacity on business performance; and (3) there is a positive and significant influence of Human Resource ability on business performance. To improve the ability to access the market and business performance, it is recommended that human resource ability need to be improved through training; government and higher education institutions are expected to play a role in improving the ability of human resources (craftsmen) through provision of training programs

  20. Services and Resources to Engineers: A Case Study of Outreach and Marketing, Assessment, and Future Directions in a Research Library

    Science.gov (United States)

    Torrence, Matt

    2015-01-01

    The literature, activities, and resource needs of engineering students and faculty provide insight into a demographic that is often among the early-adopters of new technologies, tools, and methods of sharing information. Despite the often non-bibliographic nature of their research efforts, there are numerous elements of the traditional service…

  1. City Marketing : Case: Moscow

    OpenAIRE

    Kuzina, Irina

    2017-01-01

    Nowadays cities compete with each other for attracting investments and people, which make them implement new city marketing and city branding strategies. There are many factors that can influence city image and its perception in customers’ minds. The purpose of this thesis is to realize how a well-selected city marketing strategy benefits the city and gain a deeper understanding of city marketing possibilities. The final goal is to offer suggestions for the city of Moscow, which can help to i...

  2. Marketing resources management in conditions of domestic enterprises’ innovative development

    OpenAIRE

    E.A. Belovodskaya; Ya.A. Kovalenko

    2013-01-01

    The aim of the article. In the article the urgency of differentiation of concepts marketing potential and marketing resource is examined. The appropriateness of marketing resources allocation into a separate part of the resource base of innovation-directed enterprises is defined. Theoretical bases of marketing resources management for innovation-oriented enterprise are investigated. The author's approach to classification of marketing resources and formation of principles of their management ...

  3. H2@Scale Resource and Market Analysis

    Energy Technology Data Exchange (ETDEWEB)

    Ruth, Mark

    2017-05-04

    The 'H2@Scale' concept is based on the potential for wide-scale utilization of hydrogen as an energy intermediate where the hydrogen is produced from low cost energy resources and it is used in both the transportation and industrial sectors. H2@Scale has the potential to address grid resiliency, energy security, and cross-sectoral emissions reductions. This presentation summarizes the status of an ongoing analysis effort to quantify the benefits of H2@Scale. It includes initial results regarding market potential, resource potential, and impacts of when electrolytic hydrogen is produced with renewable electricity to meet the potential market demands. It also proposes additional analysis efforts to better quantify each of the factors.

  4. Online marketing improvement based on marketing psychology, case: Roomsevilla

    OpenAIRE

    Laakkonen, Roosa

    2013-01-01

    The purpose of this thesis was to study and find out the best cost-effective online marketing channels for a Spanish housing agency Roomsevilla in order to strengthen its online marketing. In addition, this thesis aims to find out how the case company can use marketing psychology in its online marketing. The theoretical part includes online marketing, marketing mix and marketing psycho- logy which were collected from various books, online journals and websites. Also Cialdini's 6 Principle...

  5. Marketing of Information Resources in Selected Public Libraries in ...

    African Journals Online (AJOL)

    Marketing of Information Resources in Selected Public Libraries in Lagos State: ... and the e xtent to which competitive strategies could be employed in marketing ... negative influence were all indicated as factors militating against marketing of ...

  6. Human resources evaluation in a marketing organization

    Directory of Open Access Journals (Sweden)

    Gutić Dragutin

    2009-01-01

    Full Text Available This work is first of all part of authors' initiated thinking in which in a certain way they try to promote the idea and need to accept and develop the concept of human resources management by marketing managers. This work's subject matter deals with human resources evaluation in a marketing organization as an important and certain element of this management. A new approach with critical reference to the present state of theory and practice is explained, new solutions are offered and thorough, almost radical changes and turnarounds are supported. Marketing managers mostly reluctantly accept the evaluation system for their employees. They often say that this is not their basic job, that it unnecessarily and absurdly puts a burden on them, that it takes their time, or they think however that their goal is to increase sales, to extend the existing and enter new markets, to improve the relationship with buyers and consumers etc. Evaluation enables employees to understand clearly what they are expected and how their results will be evaluated. Each member of the organization wants to know and have feedback about his or her work. This assessment of his or her work is a basis for rewarding, job security, career development, promotion in the organization, improvement and professional training etc. Evaluation is not in the least easy and simple work. On the contrary, It is a matter of a very complicated work followed by many difficulties and different restrictions in practice. It is a fact that great part of failure and poor system lies in an approach systematically incomplete and taken for granted. The authors gave a thorough review of basic restrictions and difficulties that should be count on when evaluating the employees. They come from the evaluators themselves (marketing managers, unelaborated evaluation methodology, as well as insufficient and late information as a base for evaluation. Marketing managers efficiency evaluation is focused through

  7. Developing marketing: Case hair salon Lumo

    OpenAIRE

    Carp, Rebecca

    2017-01-01

    Services marketing is a complex combination of different marketing strategies. Marketing something intangible can be challenging because of that nature. Digital era has brought many possibilities to marketing even for small businesses with less resources such as tight marketing budget. It is a fast-changing world but the current trends in marketing are being researched in this thesis to find ideas for the commissioner. The objective of this thesis is to find development ideas for the commissi...

  8. A Marketing Case History Profile

    Science.gov (United States)

    Weirick, Margaret C.

    1978-01-01

    A current marketing plan from Temple University illustrates many marketing techniques, including those dealing with enrollment objectives, market objectives, demographic characteristics of Temple students, market share analysis, and the marketing plan. Specific guidelines are provided. (LBH)

  9. DIY Solar Market Analysis Webinar Series: Solar Resource and Technical

    Science.gov (United States)

    Series: Solar Resource and Technical Potential DIY Solar Market Analysis Webinar Series: Solar Resource and Technical Potential Wednesday, June 11, 2014 As part of a Do-It-Yourself Solar Market Analysis Potential | State, Local, and Tribal Governments | NREL DIY Solar Market Analysis Webinar

  10. Marketing of Information Resources in Selected Public Libraries in ...

    African Journals Online (AJOL)

    Marketing of Information Resources in Selected Public Libraries in Lagos State: A Competitive Intelligence Approach. ... examined the use of marketing techniques in public libraries , and the e xtent to ... EMAIL FULL TEXT EMAIL FULL TEXT

  11. An Aggregation Model for Energy Resources Management and Market Negotiations

    Directory of Open Access Journals (Sweden)

    Omid Abrishambaf

    2018-03-01

    Full Text Available Currently the use of distributed energy resources, especially renewable generation, and demand response programs are widely discussed in scientific contexts, since they are a reality in nowadays electricity markets and distribution networks. In order to benefit from these concepts, an efficient energy management system is needed to prevent energy wasting and increase profits. In this paper, an optimization based aggregation model is presented for distributed energy resources and demand response program management. This aggregation model allows different types of customers to participate in electricity market through several tariffs based demand response programs. The optimization algorithm is a mixed-integer linear problem, which focuses on minimizing operational costs of the aggregator. Moreover, the aggregation process has been done via K-Means clustering algorithm, which obtains the aggregated costs and energy of resources for remuneration. By this way, the aggregator is aware of energy available and minimum selling price in order to participate in the market with profit. A realistic low voltage distribution network has been proposed as a case study in order to test and validate the proposed methodology. This distribution network consists of 25 distributed generation units, including photovoltaic, wind and biomass generation, and 20 consumers, including residential, commercial, and industrial buildings.

  12. State Electricity Regulatory Policy and Distributed Resources: Accommodating Distributed Resources in Wholesale Markets

    Energy Technology Data Exchange (ETDEWEB)

    Weston, F.; Harrington, C.; Moskovitz, D.; Shirley, W.; Cowart, R.; Sedano, R.

    2002-10-01

    Distributed resources can provide cost-effective reliability and energy services - in many cases, obviating the need for more expensive investments in wires and central station electricity generating facilities. Given the unique features of distributed resources, the challenge facing policymakers today is how to restructure wholesale markets for electricity and related services so as to reveal the full value that distributed resources can provide to the electric power system (utility grid). This report looks at the functions that distributed resources can perform and examines the barriers to them. It then identifies a series of policy and operational approaches to promoting DR in wholesale markets. This report is one in the State Electricity Regulatory Policy and Distributed Resources series developed under contract to NREL (see Annual Technical Status Report of the Regulatory Assistance Project: September 2000-September 2001, NREL/SR-560-32733). Other titles in this series are: (1) Distributed Resource Distribution Credit Pilot Programs - Revealing the Value to Consumers and Vendors, NREL/SR-560-32499; (2) Distributed Resources and Electric System Reliability, NREL/SR-560-32498; (3) Distribution System Cost Methodologies for Distributed Generation, NREL/SR-560-32500; (4) Distribution System Cost Methodologies for Distributed Generation Appendices, NREL/SR-560-32501

  13. Strategic Factor Markets Scale Free Resources and Economic Performance

    DEFF Research Database (Denmark)

    Geisler Asmussen, Christian

    2015-01-01

    -theoretic model, it shows how the impact of strategic factor markets on economic profits is influenced by product market rivalry, preexisting competitive (dis)advantages, and the interaction of acquired resources with those preexisting asymmetries. New insights include the result that resource suppliers will aim...

  14. The impact of marketing resources on corporate competitiveness

    Directory of Open Access Journals (Sweden)

    Tamás Gyulavári

    2012-07-01

    Full Text Available The objective of this paper is to analyze the association between marketing resources and corporate competitiveness. Empirical data were collected by a survey of 300 domestic organizations and the results were compared to the ones of a similar research conducted five years before. We have found that all the marketing resources investigated have a significant effect on marketing performance. Among them the most marketing-related resource dimension, called market management, excels regarding the strength of the association with competitiveness. Clusters of companies were formulated and analyzed. A small group of the companies investigated (12% managed to advance in the development and possession of marketing resources whilst maintaining competitive product supply and price. The proportion of successful companies among them is highly significant.

  15. Conservation markets for wildlife management with case studies from whaling.

    Science.gov (United States)

    Gerber, Leah R; Costello, Christopher; Gaines, Steven D

    2014-01-01

    Although market-based incentives have helped resolve many environmental challenges, conservation markets still play a relatively minor role in wildlife management. Establishing property rights for environmental goods and allowing trade between resource extractors and resource conservationists may offer a path forward in conserving charismatic species like whales, wolves, turtles, and sharks. In this paper, we provide a conceptual model for implementing a conservation market for wildlife and evaluate how such a market could be applied to three case studies for whales (minke [Balaenoptera acutorostrata], bowhead [Balaena mysticetus], and gray [Eschrictius robustus]). We show that, if designed and operated properly, such a market could ensure persistence of imperiled populations, while simultaneously improving the welfare of resource harvesters.

  16. Releasing an album in the US : Entering the Foreign Market with an Independent Label Resources

    OpenAIRE

    Sikiö, Ville-Mikko

    2013-01-01

    The objective of the project thesis was to inspect the releasing of an album of a Finnish artist with independent record label resources in the North American market. The focus of the thesis was on the marketing and promotion of an artist with an independent label’s limited resources, and on how the foreign market, its operators and media should be approached. As a case the thesis used the singer-songwriter Mirel Wagner’s debut album and its marketing and the promotion for the release in the ...

  17. Four Essays on the Economics of Energy and Resource Markets

    OpenAIRE

    Hecking, Harald

    2015-01-01

    The thesis at hand seeks to improve the understanding of resource and energy markets, their specific characteristics and their interaction with each other. Therefore, the thesis includes four research papers on the markets for natural gas, coking coal, iron ore, electricity and heat. Each paper, representing one chapter of this thesis, addresses one or more of the specific characteristics outlined above. Chapter 2 assesses the effects of a supply shock on the world market for natural gas....

  18. Strategic Factor Markets Scale Free Resources and Economic Performance

    DEFF Research Database (Denmark)

    Geisler Asmussen, Christian

    2015-01-01

    This paper analyzes how scale free resources, which can be acquired by multiple firms simultaneously and deployed against one another in product market competition, will be priced in strategic factor markets, and what the consequences are for the acquiring firms' performance. Based on a game-theo...

  19. Optimal planning and operation of aggregated distributed energy resources with market participation

    International Nuclear Information System (INIS)

    Calvillo, C.F.; Sánchez-Miralles, A.; Villar, J.; Martín, F.

    2016-01-01

    Highlights: • Price-maker optimization model for planning and operation of aggregated DER. • 3 Case studies are proposed, considering different electricity pricing scenarios. • Analysis of benefits and effect on electricity prices produced by DER aggregation. • Results showed considerable benefits even for relatively small aggregations. • Results suggest that the impact on prices should not be overlooked. - Abstract: This paper analyzes the optimal planning and operation of aggregated distributed energy resources (DER) with participation in the electricity market. Aggregators manage their portfolio of resources in order to obtain the maximum benefit from the grid, while participating in the day-ahead wholesale electricity market. The goal of this paper is to propose a model for aggregated DER systems planning, considering its participation in the electricity market and its impact on the market price. The results are the optimal planning and management of DER systems, and the appropriate energy transactions for the aggregator in the wholesale day-ahead market according to the size of its aggregated resources. A price-maker approach based on representing the market competitors with residual demand curves is followed, and the impact on the price is assessed to help in the decision of using price-maker or price-taker approaches depending on the size of the aggregated resources. A deterministic programming problem with two case studies (the average scenario and the most likely scenario from the stochastic ones), and a stochastic one with a case study to account for the market uncertainty are described. For both models, market scenarios have been built from historical data of the Spanish system. The results suggest that when the aggregated resources have enough size to follow a price-maker approach and the uncertainty of the markets is considered in the planning process, the DER systems can achieve up to 50% extra economic benefits, depending on the market

  20. Security-Constrained Resource Planning in Electricity Market

    International Nuclear Information System (INIS)

    Roh, Jae Hyung; Shahidehpour, Mohammad; Yong Fu

    2007-06-01

    We propose a market-based competitive generation resource planning model in electricity markets. The objective of the model is to introduce the impact of transmission security in a multi-GENCO generation resource planning. The proposed approach is based on effective decomposition and coordination strategies. Lagrangian relaxation and Benders decomposition like structure are applied to the model. Locational price signal and capacity signal are defined for the simulation of competition among GENCOs and the coordination of security between GENCOs and the regulatory body (ISO). The numerical examples exhibit the effectiveness of the proposed generation planning model in electricity markets.

  1. Health market failures: Colombian case

    Directory of Open Access Journals (Sweden)

    Javier Eduardo Bejarano-Daza

    2017-01-01

    Conclusion: There are significant failures in the Colombian health market which make the system inefficient and inequitable; this situation demands for reconsideration of an economic model for financing and operation under a new paradigm.

  2. Energy Policy Case Study - Texas: Wind, Markets, and Grid Modernization

    Energy Technology Data Exchange (ETDEWEB)

    Orrell, Alice C. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Homer, Juliet S. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Bender, Sadie R. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Weimar, Mark R. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States)

    2016-09-19

    This document presents a case study of energy policies in Texas related to power system transformation, renewable energy and distributed energy resources (DERs). Texas has experienced a dramatic increase in installed wind capacity, from 116 MW in 2000 to over 15,000 MW in 2015. This achievement was enabled by the designation of Competitive Renewable Energy Zones (CREZs) and new transmission lines that transmit wind to load centers. This report highlights nascent efforts to include DERs in the ERCOT market. As costs decline and adoption rates increase, ERCOT expects distributed generation to have an increasing effect on grid operations, while bringing potentially valuable new resources to the wholesale markets.

  3. Marketing Plan for a Case company

    OpenAIRE

    Iadykina, Anastasiia; Pavlidi, Kiriaki

    2015-01-01

    The major objective of this thesis is composing a concise, reliable and useful marketing plan for a Phimiso - My Sushi Café. The necessity of implementing the marketing planning and document a marketing plan with an action program arose when the case company experienced the negative affect of poor concept with misleading message and way too wide expansion of the menu. All of the above lead to outflow of the customers and stagnancy of the company. The final document covers the traditi...

  4. Exhaustible-resource theory and the uranium market

    International Nuclear Information System (INIS)

    Hsieh, Y.L.

    1982-01-01

    Exhaustible-resource theory has been developed rapidly by economists since the OPEC shocks of 1973-1974 and the theory now provides a framework for analyzing the optimal production pattern for resource commodities. However, applications of the theory to particular markets, such as crude oil, have not provided accurate predictions due no doubt to theoretical problems in explaining exploration and discovery events, market organization changes, and uncertainty. This thesis investigated the uranium market in an effort to determine how well the exhaustible-resource theory explains the past price and quantity time paths of this energy resource, and what might be expected in the future. The exhaustible-resource theory was first developed in a form appropriate to an application to the uranium market. An econometric simulation model that combines the history of uranium price formation and the exhaustible-resource theory was developed to forecast future uranium prices. The model was designed not only to reflect the physical processes of drilling activities, changing reserves, production, and prices of uranium through individual equations, but also to account for the interaction of all these interrelationships at the same time

  5. Prices and costs of irregularity in renewable resources in the liberalized electricity markets

    International Nuclear Information System (INIS)

    Menanteau, Ph.; Finon, D.

    2004-01-01

    The problems raised by incorporating irregular production are of a technical nature (risk of non-availability during peak demand, the requirements for additional reserves) but the electricity markets methods of operation impose economic penalties, which greatly exceed these additional technical costs. In this document, the authors examine the nature of the technical problems posed by irregularity of production and the additional costs resulting from this, and then analyse the origins of the economic penalties that the operation of liberalized electricity markets impose, taking in particular the example of the British market, the New Energy Trading Arrangement (NETA). It would appear that the markets' operating rules may conflict, in certain cases, with the targets for promoting electricity generation from renewable resources. Two types of solutions can therefore be envisaged: a set of rules to limit the impact on irregular production or collective handling of the adjustment to production from renewable resources as already exists in the Nordic electricity markets. (authors)

  6. BIG DATA RESOURCES, MARKETING CAPABILITIES, AND FIRM PERFORMANCE.

    OpenAIRE

    Suoniemi, Samppa; Meyer-Waarden, Lars; Munzel, Andreas

    2017-01-01

    RESEARCH QUESTION Big data may significantly improve the efficiency and effectiveness of the firm's marketing capabilities. However, firms must overcome technological, skill-based and organisational challenges to become data-driven. Academic research has not empirically investigated how strategic big data resources, and to what extent, influence strategic marketing capabilities and, by extension, firm performance. The primary objective of this research is to remedy this crucial knowledge ...

  7. Market organization and animal genetic resource management: a revealed preference analysis of sheep pricing.

    Science.gov (United States)

    Tindano, K; Moula, N; Leroy, P; Traoré, A; Antoine-Moussiaux, N

    2017-10-01

    Farm animal genetic resources are threatened worldwide. Participation in markets, while representing a crucial way out of poverty for many smallholders, affects genetic management choices with associated sustainability concerns. This paper proposes a contextualized study of the interactions between markets and animal genetic resources management, in the case of sheep markets in Ouagadougou, Burkina Faso. It focusses on the organization of marketing chains and the valuation of genetic characteristics by value chain actors. Marketing chain characterization was tackled through semi-structured interviews with 25 exporters and 15 butchers, both specialized in sheep. Moreover, revealed preference methods were applied to analyse the impact of animals' attributes on market pricing. Data were collected from 338 transactions during three different periods: Eid al-Adha, Christmas and New Year period, and a neutral period. The neutral period is understood as a period not close to any event likely to influence the demand for sheep. The results show that physical characteristics such as live weight, height at withers and coat colour have a strong influence on the animals' prices. Live weight has also had an increasing marginal impact on price. The different markets (local butcher, feasts, export market, sacrifices) represent distinct demands for genetic characteristics, entailing interesting consequences for animal genetic resource management. Any breeding programme should therefore take this diversity into account to allow this sector to contribute better to a sustainable development of the country.

  8. Geothermal prospects in British Columbia: Resource, market and regulatory aspects

    International Nuclear Information System (INIS)

    Ghomshei, M.M.; Brown, T.L.S.; MacRae, J.M.

    1992-01-01

    British Columbia is host to about 15 young volcanic centres and 60 hot springs, all evidence of presence of geothermal resources. Most high-grade geothermal prospects in British Columbia are located along 3 volcanic belts in the south-western region of the province. It is estimated that a minimum of 800 MWe can be generated from the known prospects in this region. Significant low-grade geothermal resources exist in several provincial regions. Market applications consistent with the geothermal resources known and expected to occur in British Columbia include electrical generation, process and other direct heat uses and recreation. Leasing, exploration and development operations for high-grade geothermal resources are addressed by the British Columbia open-quotes Geothermal Resources Actclose quotes which defines geothermal resources and reserves all rights to the Crown in the right of the Province

  9. Mass and energy-capital conservation equations to study the price evolution of non-renewable energy resources. Part II-Extension to resources sold to the market

    International Nuclear Information System (INIS)

    Gori, F.

    2006-01-01

    The time evolution of the price of resources sold to the market and of the price difference, between sold and extracted resources, is investigated in case of no accumulation of the resources; i.e. when the resources are extracted and sold to the market at the same mass flow rate. The price evolution of sold resources varies with time according to the relation between the price increase factor, PIF, of sold and extracted resources. The price evolutions of sold resources and price difference are investigated according to the relation between extraction rate and interest rate of extracted and sold resources. The price of sold resources and the price difference increase with time if the PIF of sold resources is greater than the PIF of extracted resources and the initial price is greater than the critical price of sold resources, which depends on the initial price of extracted resources and the interest rate of non-extracted and extracted resources. The price of sold resources and the price difference decrease with time if the PIF of sold resources is greater than the PIF of extracted resources and the initial price is smaller than the critical price of sold resources. The other cases are discussed extensively in the paper. (author)

  10. Assessing market structures in resource markets. An empirical analysis of the market for metallurgical coal using various equilibrium models

    International Nuclear Information System (INIS)

    Lorenczik, Stefan; Panke, Timo

    2015-01-01

    The prevalent market structures found in many resource markets consist of a high concentration on the supply side and a low demand elasticity. Market results are therefore frequently assumed to be an outcome of strategic interaction between producers. Common models to investigate the market outcomes and underlying market structures are games representing competitive markets, strategic Cournot competition and Stackelberg structures taking into account a dominant player acting first followed by one or more followers. Besides analysing a previously neglected scenario of the latter kind, we add to the literature by expanding the application of mathematical models by applying an Equilibrium Problem with Equilibrium Constraints (EPEC), which is used to model multi-leader-follower games, to a spatial market. We apply our model by investigating the prevalent market setting in the international market for metallurgical coal between 2008 and 2010, whose market structure provides arguments for a wide variety of market structures. Using different statistical measures and comparing model with actual market outcomes, we find that two previously neglected settings perform best: First, a setting in which the four largest metallurgical coal exporting firms compete against each other as Stackelberg leaders, while the remainders act as Cournot followers. Second, a setting with BHPB acting as sole Stackelberg leader.

  11. Assessing market structures in resource markets. An empirical analysis of the market for metallurgical coal using various equilibrium models

    Energy Technology Data Exchange (ETDEWEB)

    Lorenczik, Stefan; Panke, Timo [Koeln Univ. (Germany). Inst. of Energy Economics

    2015-05-15

    The prevalent market structures found in many resource markets consist of a high concentration on the supply side and a low demand elasticity. Market results are therefore frequently assumed to be an outcome of strategic interaction between producers. Common models to investigate the market outcomes and underlying market structures are games representing competitive markets, strategic Cournot competition and Stackelberg structures taking into account a dominant player acting first followed by one or more followers. Besides analysing a previously neglected scenario of the latter kind, we add to the literature by expanding the application of mathematical models by applying an Equilibrium Problem with Equilibrium Constraints (EPEC), which is used to model multi-leader-follower games, to a spatial market. We apply our model by investigating the prevalent market setting in the international market for metallurgical coal between 2008 and 2010, whose market structure provides arguments for a wide variety of market structures. Using different statistical measures and comparing model with actual market outcomes, we find that two previously neglected settings perform best: First, a setting in which the four largest metallurgical coal exporting firms compete against each other as Stackelberg leaders, while the remainders act as Cournot followers. Second, a setting with BHPB acting as sole Stackelberg leader.

  12. Marketing a national forest: the resource manager's dilemma

    Science.gov (United States)

    Howard A. Clonts; Jeffrey R. Hibbert

    1995-01-01

    National Forests throughout the United States are facing critical management decisions regarding optimal resource use amidst strong countervailing pressures for access. Visitors to Talladega National Forest in Alabama were surveyed to develop appropriate marketing strategies. Cluster analysis showed that separate homogeneous user groups exist. This information was...

  13. Water Market-scale Agricultural Planning: Promoting Competing Water Resource Use Efficiency Through Agro-Economics

    Science.gov (United States)

    Delorit, J. D.; Block, P. J.

    2017-12-01

    Where strong water rights law and corresponding markets exist as a coupled econo-legal mechanism, water rights holders are permitted to trade allocations to promote economic water resource use efficiency. In locations where hydrologic uncertainty drives the assignment of annual per-water right allocation values by water resource managers, collaborative water resource decision making by water rights holders, specifically those involved in agricultural production, can result in both resource and economic Pareto efficiency. Such is the case in semi-arid North Chile, where interactions between representative farmer groups, treated as competitive bilateral monopolies, and modeled at water market-scale, can provide both price and water right allocation distribution signals for unregulated, temporary water right leasing markets. For the range of feasible per-water right allocation values, a coupled agricultural-economic model is developed to describe the equilibrium distribution of water, the corresponding market price of water rights and the net surplus generated by collaboration between competing agricultural uses. Further, this research describes a per-water right inflection point for allocations where economic efficiency is not possible, and where price negotiation among competing agricultural uses is required. An investigation of the effects of water right supply and demand inequality at the market-scale is completed to characterize optimal market performance under existing water rights law. The broader insights of this research suggest that water rights holders engaged in agriculture can achieve economic benefits from forming crop-type cooperatives and by accurately assessing the economic value of allocation.

  14. Securing Energy and Mineral Resources for China: Debating the role of markets

    International Nuclear Information System (INIS)

    Seaman, John

    2015-10-01

    This paper examines how China seeks to secure access to an ever growing level of natural resources from overseas. In its quest for resources necessary to fuel its economy, does China seek to bolster the development of international markets, or rather to procure resources in a more mercantilist fashion? China's varied behavior in a broad range of resource markets suggest that there is no guiding principle that pre-ordains a common approach today. Three cases - oil, iron ore and rare earths - show three different Chinese approaches to issues of resource procurement and allocation. In the case of oil, China has shown an increasing acceptance of market principles over the course of the last decade. In iron ore, meanwhile, China's strategy to gain a strong negotiating position within a pre-existing, closed system was ultimately upended by its inability to control its own market actors. The result was the opening-up of a more fluid market. Finally, the rare earth case provides an example of China's approach when it controls global production (albeit production within its own borders). China has been willing to contravene market principles in the rare earth trade either for diplomatic gains or to incite transfers of foreign technology to China. Nevertheless, it has also shown that it is not willing to sacrifice its participation in the broader system of international trade rules as laid out in the World Trade Organization (WTO). Ultimately, while China's growing need for imported raw materials certainly poses a number of challenges, many of the concerns about China are exaggerated, or overlook emerging trends in the way Chinese companies do business overseas. In particular, fears of Chinese 'mercantilism' are tempered by the fact that Chinese companies have in practice served to reinforce and even improve, rather than contravene international market mechanisms for trade in resources. Skepticism of international market principles in China has seemingly waned over time, and

  15. Integrating internal communications, human resource management and marketing concepts into the new internal marketing philosophy

    OpenAIRE

    Sinčić, Dubravka; Pološki Vokić, Nina

    2007-01-01

    Successful companies attach great importance to human resource management and internal communications, because they are aware of the value of those activities and of strategic advantage they can bring to the organization. They should also realize that it is necessary to live internal marketing philosophy, if they stream to offer quality products and services to both markets: internal and external. The idea of satisfied employees for the benefit of satisfied customers is accepted and developed...

  16. Electricity market equilibrium model with resource constraint and transmission congestion

    Energy Technology Data Exchange (ETDEWEB)

    Gao, F. [ABB, Inc., Santa Clara, CA 95050 (United States); Sheble, G.B. [Portland State University, Portland, OR 97207 (United States)

    2010-01-15

    Electricity market equilibrium model not only helps Independent System Operator/Regulator analyze market performance and market power, but also provides Market Participants the ability to build optimal bidding strategies based on Microeconomics analysis. Supply Function Equilibrium (SFE) is attractive compared to traditional models and many efforts have been made on it before. However, most past research focused on a single-period, single-market model and did not address the fact that GENCOs hold a portfolio of assets in both electricity and fuel markets. This paper first identifies a proper SFE model, which can be applied to a multiple-period situation. Then the paper develops the equilibrium condition using discrete time optimal control considering fuel resource constraints. Finally, the paper discusses the issues of multiple equilibria caused by transmission network and shows that a transmission constrained equilibrium may exist, however the shadow price may not be zero. Additionally, an advantage from the proposed model for merchant transmission planning is discussed. (author)

  17. Electricity market equilibrium model with resource constraint and transmission congestion

    International Nuclear Information System (INIS)

    Gao, F.; Sheble, G.B.

    2010-01-01

    Electricity market equilibrium model not only helps Independent System Operator/Regulator analyze market performance and market power, but also provides Market Participants the ability to build optimal bidding strategies based on Microeconomics analysis. Supply Function Equilibrium (SFE) is attractive compared to traditional models and many efforts have been made on it before. However, most past research focused on a single-period, single-market model and did not address the fact that GENCOs hold a portfolio of assets in both electricity and fuel markets. This paper first identifies a proper SFE model, which can be applied to a multiple-period situation. Then the paper develops the equilibrium condition using discrete time optimal control considering fuel resource constraints. Finally, the paper discusses the issues of multiple equilibria caused by transmission network and shows that a transmission constrained equilibrium may exist, however the shadow price may not be zero. Additionally, an advantage from the proposed model for merchant transmission planning is discussed. (author)

  18. Marketing and clinical trials: a case study

    Directory of Open Access Journals (Sweden)

    Entwistle Vikki A

    2007-11-01

    Full Text Available Abstract Background Publicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous manner and are managed well, adopting effective marketing strategies. Methods Using methods of analysis drawn from management studies, this paper presents a structured assessment framework or reference model, derived from a case analysis of the MRC's CRASH trial, of 12 factors that may affect the success of the marketing and sales activities associated with clinical trials. Results The case study demonstrates that trials need various categories of people to buy in – hence, to be successful, trialists must embrace marketing strategies to some extent. Conclusion The performance of future clinical trials could be enhanced if trialists routinely considered these factors.

  19. Marketing and clinical trials: a case study.

    Science.gov (United States)

    Francis, David; Roberts, Ian; Elbourne, Diana R; Shakur, Haleema; Knight, Rosemary C; Garcia, Jo; Snowdon, Claire; Entwistle, Vikki A; McDonald, Alison M; Grant, Adrian M; Campbell, Marion K

    2007-11-20

    Publicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous manner and are managed well, adopting effective marketing strategies. Using methods of analysis drawn from management studies, this paper presents a structured assessment framework or reference model, derived from a case analysis of the MRC's CRASH trial, of 12 factors that may affect the success of the marketing and sales activities associated with clinical trials. The case study demonstrates that trials need various categories of people to buy in - hence, to be successful, trialists must embrace marketing strategies to some extent. The performance of future clinical trials could be enhanced if trialists routinely considered these factors.

  20. Market Design Project. Demand Response Resources in Sweden - a summary

    International Nuclear Information System (INIS)

    Fritz, Peter

    2006-06-01

    An important discussion in later years has been whether the necessary reserves in the electricity market are to be generated through normal market mechanisms, i.e. with the price as the primary controlling parameter, or if it requires a collectively financed capacity reserve and how regulations in such a case should be shaped. The issue is first and foremost a matter of where the line is drawn between that which 'the market' should handle and that which can be assured through regulation. Autumn 2002 Svenska Kraftnaet (the Swedish TSO) presented an investigation to the government in which it was suggested that the capacity balance should primarily be managed through the use of normal pricing mechanisms, but that the state should strengthen responsibility for the nation's capacity balance in the period up until 2008. When approaching an effect loss situation, spot prices and balancing power prices will skyrocket. Today, most people are in agreement that a condition for maintained delivery safety is that normal pricing mechanisms are in place and that consumption actually is affected by high prices. The main reason for this conclusion is that it is very expensive to keep production facilities in reserve for situations that are expected to occur very seldom - it is cheaper to encourage large customers to reduce their consumption. The other reason is that increased price sensitivity creates conditions for a more stable and more predictable pricing development in strained situations. While being aware that a response to increased demand is needed, we see too little of that on the market today. The aim of this project is to present concrete measures that will awaken this slumbering resource. In order to judge how much demand response that can reasonably be expected and if there is any financial gain for customers, electricity suppliers and grid operators; it has been necessary to cast a few predictions about future price peaks. We estimate price peaks in the 3-10 SEK

  1. The resource adequacy scheme in the Korean electricity market

    International Nuclear Information System (INIS)

    Kim, Hyunsook; Kim, Sung-Soo

    2012-01-01

    In South Korea, the incentive scheme for generators to add new power generation is based on the system marginal price (SMP) and the capacity payment (CP). The infra-marginal generators receive an extra margin due to the high SMP level and the new infra-marginal generators need to be built to achieve the optimal fuel mix. However, the Metropolitan zone needs more marginal generators due to the transmission congestion and environmental regulations, but the marginal generator in the Metropolitan zone does not have adequate profits for the new investment under the current CP. This paper suggests the appropriate investment incentive scheme for different zones. The introduction of forward capacity markets for different regions creates higher capacity market prices in the Metropolitan zone than those in the Southern zone. The introduction of forward capacity market also induces a new LNG generator investment in the Metropolitan zone while only new infra-marginal generators need to be added in the Southern zone. - Highlights: ► We suggest the introduction of a capacity market for resource adequacy in Korea. ► The current capacity payment does not induce the optimal fuel mix. ► The Southern zone needs more infra-marginal generators. ► The Metropolitan zone needs marginal generators due to transmission congestion. ► Zonal capacity markets induce the efficient generation investment across zones.

  2. EU's forest fuel resources, energy technology market and international bioenergy trade

    International Nuclear Information System (INIS)

    Asikainen, A.; Laitila, J.; Parikka, H.

    2006-01-01

    The aim of the project is to provide for the Finnish bioenergy technology, machine and appliance manufactures information about forest fuel resources in the EU and international bioenergy trade mechanisms. The projects results act as an instrument for market potential assessments and provide information to the local energy producer about biomass as an energy source. The possibilities to use forest chips in CHP and heating plants will be investigated in the case studies. Total number of case studies will be 3-4, and they will mainly be located in Eastern Europe, where also large forest resources and utilisation potential are found. Case studies include three main tasks: 1) Assessment of forest fuel resources around the CHP or heating plant. 2) Forest fuel procurement cost study and 3) Study on the economics forest fuel based energy production. The project will be carried out as cooperation between Finnish research institutes and companies, and local actors. First case study was carried out at Poland. (orig.)

  3. Managing commodity markets: the case of OPEC

    International Nuclear Information System (INIS)

    Salman, R.; Ferroukhi, R.

    1993-01-01

    Since primary commodity producers first took control of their natural resources, they have attempted to utilize production/price management with varying degrees of success. As a tool aimed at regulating, rather than controlling, commodity markets, this type of resource management is an essential means of achieving realistic economic returns, which, in the long run, serves the interests of the producer of the commodity in question, as well as its consumer. By regulating commodity markets in times of stable prices producing countries would benefit from a steady and constant level of export earnings, thus allowing them to achieve a sustainable level of economic development. As far as the oil market is concerned, stable prices, set in a range favourable to both producers and consumers, would give investors the confidence needed for long-term exploration. This is particularly important for a commodity such as oil, at a time when the lead time between exploration starting and actual production getting under way is increasing. Not only would producers benefit from stable export earnings, which are an essential requirement for the planning of their development process, but consuming countries would at the same time benefit in two ways: first, they would gain security of supply; and second, as fluctuations in their expenditure for this commodity are reduced, they would be a position to manage their economies more efficiently. (author)

  4. THE IMPORTANCE OF HUMAN RESOURCES ON ROMANIA'S LABOR MARKET

    Directory of Open Access Journals (Sweden)

    IRINA-ELENA CHIRTOC

    2010-01-01

    Full Text Available An increasingly important role in economic activity has the human resources. These are represented of population, also planning and management of such resources are extremely important, almost as important as raw materials and energy resources. Without people, any activity of exploitation of deposits is not possible, as otherwise there can be not possible any economic action or otherwise. The labor market in Romania has undergonesignificant changes in the process of economic transition, manifested by reducing the active and occupied people, by maintaining relatively steady unemployment rate and increasing youth unemployment and the long term unemployment, being affected mainly by the limited capacity of creation new jobs. In parallel with the reduction in employment people, it occurred significant changes in employment structure by sectors, industries, regions, types of ownership, age and occupational status.

  5. How Emerging Market Resource-poor Firms Compete and Outcompete Advanced Country Resource-Rich Rivals

    DEFF Research Database (Denmark)

    Li, Xin

    2018-01-01

    Purpose: The purpose of this paper is to comment on Professor Ming-Jer Chen’s recent publication titled “Competitive dynamics: Eastern roots, Western growth” and present an asymmetry reversing perspective on the competitive dynamics between two nonobvious, invisible or indirect competitors, namely......, how emerging market resource-poor firms compete and outcompete advanced country resource-rich rivals. Design/methodology/approach: The author first identifies an important neglect in Professor Chen’s scholarship on competitive dynamics, i.e., the neglect of the ubiquity of the less visible competition...... position, and try to avoid any direct competition with the strong incumbents. They often tactically appear to pursue different paths of development from those of the strong incumbents by focusing on particular product categories and market segments. Doing so allows the resource-poor firms to win times...

  6. Efficient pricing and investment in electricity markets with intermittent resources

    International Nuclear Information System (INIS)

    Chao, Hung-po

    2011-01-01

    Facing growing technological and environmental challenges, the electricity industry needs effective pricing mechanism to promote efficient risk management and investment decisions. In a restructured electricity market with competitive wholesale prices and traditionally regulated retail rates, however, there are technical and institutional barriers that prevent dynamic pricing with price responsive demand. In regions with limited energy storage capacity, intermittent renewable resources present special challenges. This could adversely affect the effectiveness of public policies causing inefficient investments in energy technologies. In this paper, we present an updated economic model of pricing and investment in restructured electricity market and use the model in a simulation study for an initial assessment of renewable energy strategy and alternative pricing mechanisms. A key objective of the study is to shed light on the policy issues so that effective decisions can be made to improve efficiency. - Highlights: → Renewable resources present special challenges in regions with limited energy storage capacity. → This paper presents an updated economic model of pricing and investment in restructured electricity market. → A simulation study assesses renewable energy strategy and alternative pricing mechanisms. → The study results inform policy decisions to improve efficient investments in energy technologies.

  7. Two African woodfuel markets: urban demand, resource depletion, and environmental degradation

    International Nuclear Information System (INIS)

    Hosier, R.H.; Milukas, M.V.

    1992-01-01

    This paper examines charcoal markets in two African cities: Mogadishu, Somalia and Kigali, Rwanda. Economic theory dictates that if woodfuel resources become scarce, their real price will increase commensurately with the interest rate. Although Rwanda and Somalia represent drastically different physical environments, both are considered to be wood-scarce. But neither market has demonstrated straightforward depletion effects. In Mogadishu, the price first rose and then fell in reaction to shifts in the structure of the charcoal market, relaxed regulations, and economic contraction. In Rwanda, the price began rising only after the closing of the Bugasera Region to charcoal producers. Charcoal must be increasingly produced from private farmland. These two case studies highlight the importance of agricultural land clearance, conflicting government regulations, and shifts in market structure in determining whether or not charcoal prices will demonstrate depletion effects, and whether or not charcoal production will lead to local environmental degradation. (author)

  8. Load As A Reliability Resource in the Restructured Electricity Market

    Energy Technology Data Exchange (ETDEWEB)

    Kueck, J.D.

    2002-06-10

    Recent electricity price spikes are painful reminders of the value that meaningful demand-side responses could bring to the restructuring US electricity system. Review of the aggregate offers made by suppliers confirms that even a modest increase in demand elasticity could dramatically reduce these extremes in price volatility. There is a strong need for dramatically increased customer participation in these markets to enhance system reliability and reduce price volatility. Indeed, allowing customers to manage their loads in response to system conditions might be thought of as the ultimate reliability resource. Most would agree that meaningful demand-side responses to price are the hallmark of a well-functioning competitive market [1]. Yet, in today's markets for electricity, little or no such response is evident. The reason is simple: customers currently do not experience directly the time-varying costs of their consumption decisions. Consequently, they have no incentive to modify these decisions in ways that might enhance system reliability or improve the efficiency of the markets in which electricity is traded. Increased customer participation is a necessary step in the evolution toward more efficient markets for electricity and ancillary services. This scoping report provides a three-part assessment of the current status of efforts to enhance the ability of customer's load to participate in competitive markets with a specific focus on the role of customer loads in enhancing electricity system reliability. First, this report considers the definitions of electricity-reliability-enhancing ancillary services (Section 2) and a preliminary assessment of the ability of customer's loads to provide these services. Second, is a review a variety of programs in which load has been called on as a system reliability resource (Section 3). These experiences, drawn from both past and current utility and ISO programs, focus on programs triggered by system

  9. Marketing and clinical trials: a case study

    OpenAIRE

    Entwistle Vikki A; Snowdon Claire; Garcia Jo; Knight Rosemary C; Shakur Haleema; Elbourne Diana R; Roberts Ian; Francis David; McDonald Alison M; Grant Adrian M; Campbell Marion K

    2007-01-01

    Abstract Background Publicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous manner and are managed well, adopting effective marketing strategies. Methods Using methods of analysis drawn from management studies, this paper presents a structured assessment framework or reference model, derived from a case analysis of the MRC's CRASH trial, o...

  10. Utilization of market research in managing hospital pharmacy resources.

    Science.gov (United States)

    Hernandez, L; McNamara, E J

    1984-10-01

    A market research survey of staff physicians and nurses was completed to obtain information on customer preference to be used in making planning and development decisions about the allocation of the pharmacy department's resources. Survey questionnaires were mailed to representative samples of each professional group and included the optimum mix of open-ended and closed-ended questions that would result in the highest response rate. The survey responses identified differences in wants and needs between the nurses and physicians that demonstrate the value of market research. Data obtained from the survey are being used by a staff advisory committee and management to develop departmental goals and objectives that will reduce costs and increase profit margins under the ever-increasing restrictions of prospective reimbursement.

  11. Nurse education in competitive markets: the case for relationship marketing.

    Science.gov (United States)

    Roberts, P M

    1998-10-01

    Since the National Health Service reforms of the late 1980s, nurse education has been increasingly subject to market forces. This new competitive environment presents not only threat, but also challenge and opportunity. Providers of nurse education who recognize the need for market orientation and develop responsive marketing strategies will maximize their potential for market retention and growth. Traditional marketing strategies have considerable limitations for public sector services. The new and growing field of relationship marketing offers nurse education an opportunity to retain and develop profitable relationships with both internal and external markets. This paper reviews the marketing arena in nurse education and proposes context-based qualitative research to ascertain definitive constructs of service quality. Such constructs might then be rooted in a theoretical framework of service quality measurement, and be measured within the disconfirmation paradigm of relationship marketing.

  12. Digital Marketing for Russian Market. Case: Wild Taiga

    OpenAIRE

    Khmelevskoy, Sergey

    2015-01-01

    The thesis is aimed to develop suitable digital marketing strategy for Wild Taiga in order to target the Russian tourists efficiently, using different marketing tools based on integrated marketing communications principle. Effort have been made for practical orientation of this project with a strong theoretical part and analytical thinking. Theoretical framework includes analysis of digital marketing in contexts of tourism as well as Wild Taiga network. In order to discover the efficient ...

  13. Market Sanitation: A Case Study of Oregbeni Market Benin - City ...

    African Journals Online (AJOL)

    Poor market sanitation is an intractable problem in Nigeria and has contributed to the spread of infectious diseases and environmental degradation. This study was undertaken to determine the awareness and practice of solid waste management in market places among market users. It involved 180 store owners and ...

  14. Misunderstood markets: The case of California gasoline

    Science.gov (United States)

    Thompson, Jennifer Ruth

    In 1996, the California Air Resources Board (CARB) implemented a new benchmark for cleaner burning gasoline that is unique to California. Since then, government officials have often expressed concern that the uniqueness of petroleum products in California segregates the industry, allowing for gasoline prices in the State that are too high and too volatile. The growing concern about the segmentation of the California markets lends itself to analysis of spatial pricing. Spatial price spreads of wholesale gasoline within the state exhibit some characteristics that seem, on the surface, inconsistent with spatial price theory. Particularly, some spatial price spreads of wholesale gasoline appear larger than accepted transportation rates and other spreads are negative, giving a price signal for transportation against the physical flow of product. Both characteristics suggest some limitation in the arbitrage process. Proprietary data, consisting of daily product prices for the years 2000 through 2002, disaggregated by company, product, grade, and location is used to examine more closely spatial price patterns. My discussion of institutional and physical infrastructure outlines two features of the industry that limit, but do not prohibit, arbitrage. First, a look into branding and wholesale contracting shows that contract terms, specifically branding agreements, reduces the price-responsiveness of would-be arbitrageurs. Second, review of maps and documents illustrating the layout of physical infrastructure, namely petroleum pipelines, confirms the existence of some connections among markets. My analysis of the day-of-the-week effects on wholesale prices demonstrates how the logistics of the use of transportation infrastructure affect market prices. Further examination of spatial price relationships shows that diesel prices follow closely the Augmented Law of One Price (ALOP), and that branding agreements cause gasoline prices to deviate substantially ALOP. Without branding

  15. 20 CFR 416.1246 - Disposal of resources at less than fair market value.

    Science.gov (United States)

    2010-04-01

    ... at less than fair market value. (a) General. (1) An individual (or eligible spouse) who gives away or sells a nonexcluded resource for less than fair market value for the purpose of establishing SSI or Medicaid eligibility will be charged with the difference between the fair market value of the resource and...

  16. First Year Digital Marketing Plan : Case: Arctos

    OpenAIRE

    Järvelin, Reetta

    2016-01-01

    Digital marketing is becoming increasingly important, as communication through digital chan-nels develops and some aspects of traditional marketing become irrelevant. Digital marketing focuses on current and relevant methods of reaching audiences, making it a valuable marketing asset for businesses. This thesis is a study into the field of digital marketing, including common tools and best practices. The thesis is a project-based thesis, which aims to create a complete digital marketing p...

  17. Electricity market integration: Redistribution effect versus resource reallocation

    International Nuclear Information System (INIS)

    Finon, Dominique; Romano, Elliot

    2009-01-01

    Summary: In countries with a significant amount of low variable cost generation capacity, the integration of electricity markets poses a real problem with respect to consumers' interests. In such cases, consumers face a significant price rise compared with consumers in countries where low-cost capacities are lacking. This paper analyses this problem both in the short and long term, focusing on a market dominated by nuclear and hydro production. When there are too many restrictions on new capacity developments in low-cost technologies, market integration will lead to surplus redistribution without any production reallocation. This really makes it legitimate to contemplate redistributive compensations towards local consumers in countries which benefited from low variable cost generators at the moment of liberalisation. This paper examines two alternative ways of rent reallocation, one by income with a windfall tax on nuclear producers and the allocation of this revenue to energy efficiency policy funds, and another by price by giving drawing rights on the existing nuclear generators' production to small commercial and domestic consumers, at a level equivalent to the one necessary to maintain regulated prices.

  18. LINKING MARKETING AND HUMAN RESOURCES RECRUITMENT TO OBTAIN ORGANIZATIONAL EFFICIENCY

    Directory of Open Access Journals (Sweden)

    Nicoleta Valentina FLOREA

    2010-01-01

    Full Text Available In times of rapid change and technical change, in a complex and dynamic environment, organizations must strive for superiority, in order to survive and to serve the clients who want more quality and lower price. Corporate leaders and human resources strategists have to take up this challenge of changing work attitudes across the organization. This involves guiding, leading, enabling and motivating people. This article is looking at aligning marketing with recruitment efforts, to obtain organizational performance. Anticipating customers’ needs, the organization develop specific plans of recruitment, selection and retention of those candidates who satisfy these needs at the highest level. Only anticipating and retaining those “right people at the right time”, an organization may obtain success into a global, dynamic and changing environment.

  19. Reschedule of Distributed Energy Resources by an Aggregator for Market Participation

    Directory of Open Access Journals (Sweden)

    Pedro Faria

    2018-03-01

    Full Text Available Demand response aggregators have been developed and implemented all through the world with more seen in Europe and the United States. The participation of aggregators in energy markets improves the access of small-size resources to these, which enables successful business cases for demand-side flexibility. The present paper proposes aggregator’s assessment of the integration of distributed energy resources in energy markets, which provides an optimized reschedule. An aggregation and remuneration model is proposed by using the k-means and group tariff, respectively. The main objective is to identify the available options for the aggregator to define tariff groups for the implementation of demand response. After the first schedule, the distributed energy resources are aggregated into a given number of groups. For each of the new groups, a new tariff is computed and the resources are again scheduled according to the new group tariff. In this way, the impact of implementing the new tariffs is analyzed in order to support a more sustained decision to be taken by the aggregator. A 180-bus network in the case study accommodates 90 consumers, 116 distributed generators, and one supplier.

  20. COMPETITIVE ADVANTAGE OF A FRANCHISEE IN THE SOFTWARE MARKET: THE CASE OF TOTVS

    Directory of Open Access Journals (Sweden)

    Joelson Obregão Matoso

    2015-12-01

    Full Text Available In highly competitive technology markets, such as the market in which Enterprise Resource Management (ERP service providers do business, it has become of fundamental importance to understand the factors that create competitive advantages. This paper presents the support from the theoretical frameworks offered by the Resource-based View (RBV and the Market-based View (MBV to attempt to explain the competitive advantage held by Totvs Curitiba, a franchise of Totvs, which in turn is a Brazilian company that is a market leader in ERP service provision. In methodological terms, this is a Case Study for which data was collected during interviews and by observation and review of secondary documentary sources. The results suggest that the franchise's market-leading position was built on a relationship, which is identifiable in the results of this study, between the strategies adopted, resources controlled and competences developed.

  1. CREATING NEW MARKETING STRATEGY FOR CASE COMPANY ADVENTURE NET

    OpenAIRE

    Koleva, Hristina

    2017-01-01

    The purpose of this thesis was to create new, more successful marketing strategy for case company Adventure Net through analyzing the current marketing strategy and market environment of the company. The tools included in the theoretical part were used to analyze the market environment and marketing strategy. The analyzing tools included were PESTEL (Political, Economic, Social, Technological, Ecologic, Legal) analysis, SWOT (Strengths, Weaknesses, Threats, Opportunities) analysis and com...

  2. Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation

    Science.gov (United States)

    Hunt, Shelby D.; Madhavaram, Sreedhar

    2006-01-01

    Knowledge of marketing strategy is essential for marketing majors. To supplement and/or replace the traditional lecture-discussion approach, several pedagogical vehicles have been recommended to teach marketing strategy, including the analytic hierarchy process; career-planning cases; computer-assisted, simulated marketing cases; experiential…

  3. MARKETIZATION OF GREEN FOOD RESOURCES IN FOREST REGION OF THE CHANGBAI MOUNTAINS

    Institute of Scientific and Technical Information of China (English)

    XIAO Yan

    2004-01-01

    The Changbai Mountains is rich in the resources of green food. At present, the low marketization of green food resources in the forest region of the Changbai Mountains becomes the bottleneck to restrict the benign development of its green food industry. With huge market demands at home and abroad, it is the urgent problem how to improve marketization process of green food resources and transfer the resources superiority into the market superiority in the region. According to the investigation, this paper analyzed the status quo and the cause of formation of low-marketization with the method of combining comparative research and practice research. It pointed out that necessary condition of marketization of green food resources in the forest region, such as strategy, economic environment, marketization allocation of sci-tech resources, etc. should be established. Furthermore, the concrete strategies of marketization of green food resources in the region such as market location, strategies of objective markets, combined strategy of marketing, etc. were advanced.

  4. Energy Policy Case Study - California: Renewables and Distributed Energy Resources

    Energy Technology Data Exchange (ETDEWEB)

    Homer, Juliet S. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Bender, Sadie R. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Weimar, Mark R. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States)

    2016-09-19

    The purpose of this document is to present a case study of energy policies in California related to power system transformation and renewable and distributed energy resources (DERs). Distributed energy resources represent a broad range of technologies that can significantly impact how much, and when, electricity is demanded from the grid. Key policies and proceedings related to power system transformation and DERs are grouped into the following categories: 1.Policies that support achieving environmental and climate goals 2.Policies that promote deployment of DERs 3.Policies that support reliability and integration of DERs 4.Policies that promote market animation and support customer choice. Major challenges going forward are forecasting and modeling DERs, regulatory and utility business model issues, reliability, valuation and pricing, and data management and sharing.

  5. Marketing and technology resource complementarity : An analysis of their Interaction Effect in two environmental contexts

    NARCIS (Netherlands)

    Song, X.M.; Droge, C.; Hanvanich, S.; Calantone, R.J.

    2005-01-01

    The dynamic capabilities perspective posits that a firm can leverage the performance impact of existing resources through resource configuration, complementarity, and integration, but little empirical research addresses these issues. We investigate the effects on performance of marketing

  6. Developing effective online marketing : Case: Company X

    OpenAIRE

    Vanhanen, Hanna

    2015-01-01

    The Internet, new online services and social media have drastically changed people`s everyday life. Digitalization has refined one`s communication ways and also developed completely new marketing possibilities. Consumers and companies spend a significant amount of time online and use it to seek various information from companies and prod-ucts. Marketers have also acknowledged the online marketing potential as an effective marketing tool to reach current and potential customers. As online mark...

  7. Digital Marketing Plan Case: HEMMI Kodit

    OpenAIRE

    Hemmilä, Anni

    2016-01-01

    This is a product-based thesis that was made for a small Finnish company HEMMI Kodit. HEMMI Kodit provides assessibility products and consultations in Lahti region in Southern Finland. It is a new company that wants to start digital marketing to gain more visibility and foothold in the market.The goal of the thesis was to create a digital marketing plan that the commissioner company could use for marketing and development of their brand online. Theoretical framework of this thesis gives ...

  8. Uranium. Resources, production, and market - 2009 Red Book

    International Nuclear Information System (INIS)

    Anon.

    2010-01-01

    The ''Red Book'' has been compiled since the mid-1960s as a joint OECD/NEA and IAEA publication. The analysis presents an overview of present uranium supply and demand with perspectives reaching as far as 2035. Data from 35 countries were accumulated about exploration, resources, production, and prices. The 23 rd edition contains the most recent basic evaluations of the world uranium market, providing a profile of nuclear fuel supply. Forecasts of nuclear generating capacity and uranium requirement for reactor use up until 2035 are presented along with a discussion of uranium supplies and aspects of demand beyond that time frame. Worldwide expenditures for the exploration of uranium resources in 2008 totaled more than US $1.6 billion, which is a 133% increase over expenses in 2006. Most of the important producer countries reported rising expenses for exploration as well as for commissioning new production centers. The total ''identified'' (=reasonably assured and inferred) reserves as of January 1, 2009 in the 3 O 8 ) category decreased slightly to 5,404,000 t U while a clear increase to 6,306,300 t U was seen in the re-introduced ''high cost'' category ( 3 O 8 ). Uranium production in 2008 amounted to 43,880 t U, which is an increase of 6% over 2007 (41,244 t U), and of 11% over 2006 (39,617 t U). In 2008, worldwide uranium production (43,880 t U) covered roughly 74% of the worldwide requirement for use in reactors (59,065 t U). The balance was met out of secondary sources. (orig.)

  9. Internal and external market orientation as organizational resources - consequences for market and financial performance

    Directory of Open Access Journals (Sweden)

    Boris Snoj

    2010-11-01

    Full Text Available The concept of internal marketing has been discussed in marketing literature for over 30 years. Despite this fact there is little theoretical and empirical evidence of the way in which the internal market orientation impacts market and financial performance. On the other hand, there is considerable empirical evidence concerning the impact of the external market orientation on market and financial performance. Consequently, very few research projects have dealt with the impact of both market orientations on the performance of companies. In this paper a structural model was constructed, consisting of the internal market orientation, external market orientation, market performance and financial performance. With the help of the structural equation model the hypothesis that the internal market orientation is a significant predecessor of the external market orientation was confirmed. The external market orientation was found to significantly influence market as well as financial performance.

  10. Farmers' Markets in Rural Communities: A Case Study

    Science.gov (United States)

    Alfonso, Moya L.; Nickelson, Jen; Cohen, Danielle

    2012-01-01

    Background: Although the potential health benefits of farmers markets have been discussed for years, there is a dearth of literature to aid health educators in advocating for the development of local farmers markets. Purpose: The purpose of this manuscript is to present a case study of a rural farmers market in southeast Georgia with emphasis on…

  11. Gender Analysis Of Electronic Information Resource Use: The Case ...

    African Journals Online (AJOL)

    Based on the findings the study concluded that access and use of electronic information resources creates a “social digital divide” along gender lines. The study ... Finally, the library needs to change its marketing strategies on the availability of electronic information resources to increase awareness of these resources.

  12. Internal and external market orientation as organizational resources - consequences for market and financial performance

    OpenAIRE

    Boris Snoj; Vladimir Gabrijan; Borut Milfelner

    2010-01-01

    The concept of internal marketing has been discussed in marketing literature for over 30 years. Despite this fact there is little theoretical and empirical evidence of the way in which the internal market orientation impacts market and financial performance. On the other hand, there is considerable empirical evidence concerning the impact of the external market orientation on market and financial performance. Consequently, very few research projects have dealt with the impact of both market o...

  13. Integration of distributed energy resources into low voltage grid: A market-based multiperiod optimization model

    Energy Technology Data Exchange (ETDEWEB)

    Mashhour, Elahe; Moghaddas-Tafreshi, S.M. [Faculty of Electrical Engineering, K.N. Toosi University of Technology, Seyd Khandan, P.O. Box 16315-1355, Shariati, Tehran (Iran)

    2010-04-15

    This paper develops a multiperiod optimization model for an interconnected micro grid with hierarchical control that participates in wholesale energy market to maximize its benefit (i.e. revenues-costs). In addition to the operational constraints of distributed energy resources (DER) including both inter-temporal and non-inter-temporal types, the adequacy and steady-state security constraints of micro grid and its power losses are incorporated in the optimization model. In the presented model, DER are integrated into low voltage grid considering both technical and economical aspects. This integration as a micro grid can participate in wholesale energy market as an entity with dual role including producer and consumer based on the direction of exchanged power. The developed model is evaluated by testing on a micro grid considering different cases and the results are analyzed. (author)

  14. Direct e-mail marketing: Case of Serbia

    OpenAIRE

    Končar Jelena A.; Vukmirović Goran; Katai Žita

    2005-01-01

    Direct e-mail marketing refers to approaching customers directly, without employing intermediaries. It represents a direct mode of communication with the target population, which affects the creation of stronger and more loyal relationships with prospective customers, compared to traditional direct marketing resources (TV, radio, print and advertising panels, etc). The main goal of direct e-mail marketing is building long-term "one to one" relationships with current and prospective customers....

  15. DIGITAL MARKETING FOR FOREIGN MARKETS. CASE: LOST IN KAJAANI

    OpenAIRE

    Akhmetyanova, Yulia

    2016-01-01

    Different marketing researches report that participation in adventure races had grown over the last 2-3 years. However, adventure races have received relatively little attention in academic literature. The focus of existing studies in this field tends to be on accidents or medical issues. At the same time social media networks have become popular. The purpose of this thesis was to describe how increased social media activity would affect awareness of the Lost in Kajaani (LiK) adventure race. ...

  16. A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research

    OpenAIRE

    Pousttchi, Key; Wiedemann, Dietmar Georg

    2006-01-01

    Marketing experts consider the mobile device as an extremely promising marketing tool as it supports them to cope with their major challenge: getting time and attention from customers. Current mobile marketing research mostly covers success factors and acceptance analysis. Categorization, when addressed, lacks in appropriate foundation and is not linked to objectives at all. In this article we examine 55 case studies in order to identify relevant characteristics of mobile marketing campaigns....

  17. Unemployment Benefits and Parental Resources: What Helps the Young Unemployed with Labour Market Integration?

    Science.gov (United States)

    Jacob, Marita

    2008-01-01

    This article deals with the question of how different resources affect the labour market integration of the young unemployed. Previous research has often focused on the effects of unemployment compensation benefits on labour market outcomes. However, for young unemployed people additional parental resources may be even more important. The article…

  18. An exploratory case study analysis of contemporary marketing practices

    OpenAIRE

    Palmer, Roger; Wilson, Hugh

    2009-01-01

    The Contemporary Marketing Practice (CMP) research tradition has formulated and investigated a set of different marketing practices or archetypes ranging from transactional to relationship and network approaches. We identify gaps in previous research, and report on a case study in the house-building industry, which begins to fill these gaps. Specifically, we propose some amendments to the definition and detail of the marketing practices, arguing for example that e- marketing...

  19. Market Design for Rapid Demand Response - The Case of Kenya

    OpenAIRE

    Kurt Nielsen; Tseganesh Wubale Tamirat

    2014-01-01

    We suggest a market design for rapid demand response in electricity markets. The solution consists of remotely controlled switches, meters, forecasting models as well as a flexible auction market to set prices and select endusers job by job. The auction market motivates truth-telling and makes it simple to involve the endusers in advance and to activate demand response immediately. The collective solution is analyzed and economic simulations are conducted for the case of Kenya. Kenya has been...

  20. DEVELOPING INTERNET MARKETING PLAN. CASE COMPANY: ANTOREE INTERNATIONAL PTE. LTD.

    OpenAIRE

    Nguyen, Ngoc Minh

    2016-01-01

    The purpose of the thesis was to develop a current digital marketing plan of a service provider in Vietnam called Antoree International Pte. Ltd. There presented theories about the service marketing mix in the impact of the Internet; marketing strategy for service providers and all popular types of Internet marketing. In empirical part, information about the case company would follow next. A SWOT analysis would then provide readers a comprehensive look into the current situation of Antore...

  1. Bidding in sequential electricity markets: The Nordic case

    DEFF Research Database (Denmark)

    Boomsma, Trine Krogh; Juul, Nina; Fleten, Stein-Erik

    2014-01-01

    problem as a multi-stage stochastic program. We investigate whether higher risk exposure can explain the hesitation, often observed in practice, to bid into the balancing market, even in cases of higher expected price levels. Furthermore, we quantify the gain from coordinated bidding, and by deriving......For electricity market participants trading in sequential markets with differences in price levels and risk exposure, coordinated bidding is highly relevant. We consider a Nordic power producer who engages in the day-ahead spot market and the near real-time balancing market. In both markets......, clearing prices and dispatched volumes are unknown at the time of bidding. However, in the balancing market, the agent faces an additional risk of not being dispatched. Taking into account the sequential clearing of these markets and the gradual realization of market prices, we formulate the bidding...

  2. Sensory marketing strategies. Case study: Oltenia

    OpenAIRE

    Aurelia-Felicia STĂNCIOIU; Mihail-Cristian DIŢOIU; Nicolae TEODORESCU; Lucian-Florin ONIŞOR; Ion PÂRGARU

    2014-01-01

    From the perspective of the tourist, sensory marketing strategies may result in an experience improvement which leads, in time, to acquiring a positive destination image, and, from the perspective of the destination, to furthering its harmonious development. Even though it appears that sensory marketing strategies can be considered as alternatives for marketing strategies, they actually are complementary, and their objective (increasing product quality by “turning to the beginning”, where per...

  3. Place Marketing. Cluj-Napoca City Case Study

    Directory of Open Access Journals (Sweden)

    Dan Tudor LAZĂR

    2007-06-01

    Full Text Available Recently, places have become like businesses. Forces such as globalization and the new 21st century technology lead to the mobility of the resources. In this newly created situation places found themselves in a position of competing with each other. In order to face this competition places incorporate new concepts such as “marketing” into their development strategies. Concepts such as ‘place competition’, ‘distinguish and competitive advantages of the place’, ‘the brand of the place’ and ‘co-branding’ are key aspects discussed in this paper regarding the case of Cluj-Napoca. In this study we focus on elaborating this key aspects of place marketing from the citizens’ perception. We asked the citizens about their perception concerning: the most representative city brands, the importance of these brands in promoting the city’s image, the differences between their city and others and their perception towards the existence of place competition.

  4. Marketing of agricultural products: case findings

    NARCIS (Netherlands)

    Hingley, M.; Lindgreen, A.

    2002-01-01

    This article focuses on the relationship marketing approach to marketing of agricultural products. The article provides specific insights into, and comparisons between, suppliers of two particular agricultural products sectors: in Britain, the fresh produce (fruits and vegetables) sector and, in New

  5. Analysis of the key competitive advantage resources - the case of BRF Foods

    Directory of Open Access Journals (Sweden)

    Jacir Favretto

    2016-09-01

    Full Text Available The purpose of this article is to analyze the relationship between organizational capabilities and the competitive performance of BRF Foods, using the Resource Based View method. It is a case study, developed in agribusiness with the controller of the BRF unit located in Concordia, Santa Catarina. A document analysis of sustainability and management reports was also conducted for the year 2014. It was found that technology, central planning of raw materials and centrally planned sales are considered valuable resources. Improvement of the usage conditions of natural resources (finite, through the reduction of water and energy consumption and programs for the sustainability of agriculture, pig farming and poultry farming are considered rare resources. Design, R & D, given technology, market vision and the existence of exclusive contract are difficult resources to imitate. Among the organizational resources, brand, structured distribution capacity, development of new products and market niches are particularly important.

  6. Market-Based Resource Allocation in a Wirelessly Integrated Naval Engineering Plant

    Science.gov (United States)

    2009-12-01

    available wireless nodes will be developed. Using a multi-agent approach based on free market economics (termed market based control) will be explored...as battery power, data storage capacity, MPU time, wireless bandwidth, etc.) required to perform complex computational tasks are available only in a...network. One approach to this problem is to apply free-market economics to help allocate these resources. Free-market economies can be thought of as

  7. Direct e-mail marketing: Case of Serbia

    Directory of Open Access Journals (Sweden)

    Končar Jelena A.

    2005-01-01

    Full Text Available Direct e-mail marketing refers to approaching customers directly, without employing intermediaries. It represents a direct mode of communication with the target population, which affects the creation of stronger and more loyal relationships with prospective customers, compared to traditional direct marketing resources (TV, radio, print and advertising panels, etc. The main goal of direct e-mail marketing is building long-term "one to one" relationships with current and prospective customers. Direct e-mail marketing is not aimed at momentary sale, but at boosting certain product preferences due to the engagement of numerous electronic media.

  8. A resource-based theory of market structure and organizational form

    NARCIS (Netherlands)

    van Witteloostuijn, A.; Boone, C.A.J.J.

    We argue that combining the insights from both the industrial organization and organizational ecology perspectives is likely to produce value added. We develop a resource-based theory of market structure, where resources pertain to the environmental assets (together forming the resource space)

  9. Garmin : Market Diversification & Use Case Overview

    Science.gov (United States)

    2018-01-25

    Garmins aviation GPS products support both surface and airborne applications. Garmin produces FAA certified and non-certified equipment for the General Aviation market, including both fixed-wing and rotorcraft platforms. Aside from instrument appr...

  10. Affiliate Marketing Plan : case: MSO.fi

    OpenAIRE

    Bystrova, Ekaterina

    2015-01-01

    With an increasing number of people utilizing Internet in their everyday life online marketing is also growing in its importance among companies. Companies nowadays realize that without practicing online marketing it is almost impossible to increase their brand awareness and catch the modern consumer’s attention. This thesis is a functional thesis commissioned by Sanoma Digital Finland. The focus of this study is on one of their webpages, Mitäsaisiolla.fi which is an online store offering ...

  11. Business Solutions Case Study: Marketing Zero Energy Homes: Tommy Williams Homes, Gainesville, Florida

    Energy Technology Data Exchange (ETDEWEB)

    None

    2015-06-01

    Building America research has shown that high-performance homes can potentially give builders an edge in the marketplace and can boost sales, but it doesn't happen automatically. It requires a tailored, easy-to-understand marketing campaign, and sometimes a little flair. This case study highlights the successful marketing approach of Tommy Williams Homes, which devotes resources to advertising, targeted social media outlets and blogs, realtor education seminars, and groundbreaking and open house celebrations. As a result, in one community, 2013 property sales records show that TWH outsells the only other builder in the development at a higher price, with fewer days on the market.

  12. Marketing of renewable energies. Foundations, business models, case studies

    International Nuclear Information System (INIS)

    Herbes, Carsten; Friege, Christian

    2015-01-01

    How to market green electricity or biomethane? What is the right price for renewable energy and how do you design the optimal use of social media? What impact have the EEG or electromobility to the Green Power Marketing? Does direct marketing works or is online marketing the guarantee of success? Answers to these and many other basic questions provides the band with contributions from leading scientists and renowned practitioners. For the first time they describe in a structured form the basics of marketing of renewable energies, provide an introduction to the legal and market-based features and present new business models. The book is based on the latest research results, treats all questions of marketing issues important for practitioners, provides case studies and specific recommendations. [de

  13. Online Content Marketing Strategy : Case: Mediatalo Toimelias Oy

    OpenAIRE

    Popova, Ekaterina

    2014-01-01

    The purpose of the study was to get a deeper knowledge of content marketing concepts, its techniques, benefits, challenges and trends, and to create an online content marketing strategy and give clear guidelines to the case company on how to lead customers through the buying cycle. The data for this study were gathered from the various sources, particularly articles and books. The information concerned core concepts of content marketing, consumer behaviour, Internet channels, customer att...

  14. Market structure and market definition: the case of small market banks and thrifts

    OpenAIRE

    Andrew Cohen

    2004-01-01

    This paper introduces a simple method to test between two general approaches to defining bank and thrift product markets. I estimate two models that endogenize market structure using data on banks and thrifts from 1,884 rural markets for the year 2000. The first model assumes that banks and thrifts are in "independent product markets," i.e., that bank profitability depends only on competition from other banks and that thrift profitability depends only on competition from other thrifts. An alt...

  15. MARKETING IN AMATEUR SPORTS: HOW TO MARKET A FLOORBALL CLUB WITH LIMITED RESOURCES

    OpenAIRE

    Heino, Ville

    2015-01-01

    The purpose of this thesis is to identify the differences that appear in sports marketing in comparison to the more traditional fields of marketing, as well as the differences between marketing in amateur sports and professional sports. A Swedish amateur floorball team was consulted in order to gather information and to provide a practical example and development suggestions for the team’s marketing communications. The findings implicate that there are vast differences between sports marketin...

  16. Marginal Cost Pricing in a World without Perfect Competition: Implications for Electricity Markets with High Shares of Low Marginal Cost Resources

    Energy Technology Data Exchange (ETDEWEB)

    Frew, Bethany A. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Clark, Kara [National Renewable Energy Lab. (NREL), Golden, CO (United States); Bloom, Aaron P. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Milligan, Michael [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2017-12-02

    A common approach to regulating electricity is through auction-based competitive wholesale markets. The goal of this approach is to provide a reliable supply of power at the lowest reasonable cost to the consumer. This necessitates market structures and operating rules that ensure revenue sufficiency for all generators needed for resource adequacy purposes. Wholesale electricity markets employ marginal-cost pricing to provide cost-effective dispatch such that resources are compensated for their operational costs. However, marginal-cost pricing alone cannot guarantee cost recovery outside of perfect competition, and electricity markets have at least six attributes that preclude them from functioning as perfectly competitive markets. These attributes include market power, externalities, public good attributes, lack of storage, wholesale price caps, and ineffective demand curve. Until (and unless) these failures are ameliorated, some form of corrective action(s) will be necessary to improve market efficiency so that prices can correctly reflect the needed level of system reliability. Many of these options necessarily involve some form of administrative or out-of-market actions, such as scarcity pricing, capacity payments, bilateral or other out-of-market contracts, or some hybrid combination. A key focus with these options is to create a connection between the electricity market and long-term reliability/loss-of-load expectation targets, which are inherently disconnected in the native markets because of the aforementioned market failures. The addition of variable generation resources can exacerbate revenue sufficiency and resource adequacy concerns caused by these underlying market failures. Because variable generation resources have near-zero marginal costs, they effectively suppress energy prices and reduce the capacity factors of conventional generators through the merit-order effect in the simplest case of a convex market; non-convexities can also suppress prices.

  17. Using case-mix information in strategic hospital marketing. Deriving market research from patient data.

    Science.gov (United States)

    Little, A

    1992-01-01

    Hospital survival requires adaptation, adaptation requires understanding, and understanding requires information. These are the basic equations behind hospital strategic marketing, and one of the answers may lie in hospitals' own patient-data systems. Marketers' and administrators' enlightened application of case-mix information could become one more hospital survival tool.

  18. Market Orientation in University: A Case Study

    Science.gov (United States)

    Kuster, Ines; Aviles-Valenzuela, Maria Elena

    2010-01-01

    Purpose: The paper aims to analyse the relationship between market orientation (MO) and results in the field of higher education, considering the importance of university teaching staff MO in relation to satisfaction and establishing that this orientation is directly and positively affected by the MO of the upper hierarchical levels. The focus is…

  19. Caspian energy: Oil and gas resources and the global market

    NARCIS (Netherlands)

    Amineh, M.P.; Houweling, H.

    2003-01-01

    his article develops several concepts of critical geopolitics and relates them to the energy resources of the Caspian Region. Energy resources beyond borders may be accessed by trade, respectively by conquest, domination and changing property rights. These are the survival strategies of human groups

  20. Study of network resource allocation based on market and game theoretic mechanism

    Science.gov (United States)

    Liu, Yingmei; Wang, Hongwei; Wang, Gang

    2004-04-01

    We work on the network resource allocation issue concerning network management system function based on market-oriented mechanism. The scheme is to model the telecommunication network resources as trading goods in which the various network components could be owned by different competitive, real-world entities. This is a multidisciplinary framework concentrating on the similarity between resource allocation in network environment and the market mechanism in economic theory. By taking an economic (market-based and game theoretic) approach in routing of communication network, we study the dynamic behavior under game-theoretic framework in allocating network resources. Based on the prior work of Gibney and Jennings, we apply concepts of utility and fitness to the market mechanism with an intention to close the gap between experiment environment and real world situation.

  1. Production and marketing challenges of vegetable farming: a case ...

    African Journals Online (AJOL)

    Production and marketing challenges of vegetable farming: a case study of Kumasi metropolis of Ashanti region, Ghana. ... Current Issue · Archives · Journal Home > Vol 9, No 1 (2016) >. Log in or Register to get access to full text downloads.

  2. Russia's resource capitalism—market vs political signalling

    International Nuclear Information System (INIS)

    Kretzschmar, Gavin L.; Simpson, Ewan; Haque, Mujibul

    2013-01-01

    Since the early post-Soviet era, when many strategically important Russian oil and gas fields were sold on unfavourable terms, the state has been seeking to regain control of these strategic assets. With Putin's return to the Presidency in 2012, Russia's U-turn over oil and gas privatizations has again caused market consternation. We examine strategic asset acquisitions by Russian O and G companies during Putin's first terms as president and suggest that there should however, be few surprises. Under Putin, strategic deals in Russia are often informal, dominated by Russian partners, subject to internecine rivalries and, we show, are ‘somehow’ known by markets prior to promulgation. Findings suggest that in Russia deals of strategic substance are recognized by financial markets prior to the announcement of political policy

  3. Integrated marketing communication plan : Case company: Dr. Johanna Budwig

    OpenAIRE

    Pham, Van

    2013-01-01

    The study’s research topic is integrated marketing communication and this is a product-oriented thesis. This study is made to create an efficient integrated marketing communication plan for the case company Dr. Johanna Budwig. The main product line in focus is flaxseed oil, which is very healthy and also good in preventing different diseases including cancer. The company home market, Germany, is the target market of the study. The objective set by the company is to increase sales by 10000, wh...

  4. Green power: A renewable energy resources marketing plan

    International Nuclear Information System (INIS)

    Barr, R.C.

    1997-01-01

    Green power is electricity generated from renewable energy sources such as power generated from the sun, the wind, the heat of the earth, and biomass. Green pricing is the marketing strategy to sell green power to customers who voluntarily pay a premium for it. Green pricing is evolving from the deregulation of the electric industry, the need for clean air, reflected in part as concern over global warming, and technology advances. The goal of the renewable energy marketing plan is to generate enough revenues for a utility to fund power purchase agreements (PPAs) with renewable energy developers or construct its own renewable facilities. Long-term, fixed price PPAs enable developers to obtain financing to construct new facilities, sometimes taking technological risks which a utility might not take otherwise. The marketing plan is built around different rate premiums for different categories of ratepayers, volunteer customer participation, customer participation recognition, and budget allocations between project costs and power marketing costs. Green prices are higher than those for conventional sources, particularly prices from natural gas fired plants. Natural gas is abundant relative to oil in price per British thermal unit (Btu). Green pricing can help bridge the gap between the current oversupply of gas and the time, not far off, when all petroleum prices will exceed those for renewable energy. The rapid implementation of green pricing is important. New marketing programs will bolster the growing demand for renewable energy evidenced in many national surveys thus decreasing the consumption of power now generated by burning hydrocarbons. This paper sets forth a framework to implement a green power marketing plan for renewable energy developers and utilities working together

  5. A market-based optimization approach to sensor and resource management

    Science.gov (United States)

    Schrage, Dan; Farnham, Christopher; Gonsalves, Paul G.

    2006-05-01

    Dynamic resource allocation for sensor management is a problem that demands solutions beyond traditional approaches to optimization. Market-based optimization applies solutions from economic theory, particularly game theory, to the resource allocation problem by creating an artificial market for sensor information and computational resources. Intelligent agents are the buyers and sellers in this market, and they represent all the elements of the sensor network, from sensors to sensor platforms to computational resources. These agents interact based on a negotiation mechanism that determines their bidding strategies. This negotiation mechanism and the agents' bidding strategies are based on game theory, and they are designed so that the aggregate result of the multi-agent negotiation process is a market in competitive equilibrium, which guarantees an optimal allocation of resources throughout the sensor network. This paper makes two contributions to the field of market-based optimization: First, we develop a market protocol to handle heterogeneous goods in a dynamic setting. Second, we develop arbitrage agents to improve the efficiency in the market in light of its dynamic nature.

  6. Marketing strategies to add economic value, reactions on corporate social responsibility advertising in print media: an Indian company case

    OpenAIRE

    Karunamoorthy, S; Selvarasu, A.; Filipe, J.

    2013-01-01

    Corporate social responsibility advertising (CSR Advertising) results from commercial advertising, having social dimensions. This concept works as a marketing tool of cause-related marketing (CR Marketing). In this study, the case of IOCL (an Indian oil company) is presented to show how the company creates innovative advertising ideas, serves the society, contributes to save environmental natural resources and allows to add economic value. In addition to the usual ways of commercial advertisi...

  7. 78 FR 43198 - Flexible and Local Resources Needed for Reliability in the California Wholesale Electric Market...

    Science.gov (United States)

    2013-07-19

    ... auction impact the effectiveness of forward procurement for reliability purposes? Why or why not? 11:15 a... three-year forward resource adequacy obligation backed by a market-based CAISO backstop procurement... development of a durable, market-based mechanism to provide incentives to insure reliability needs are met...

  8. Snapping up the market: the Rock Hamburgueria case

    Directory of Open Access Journals (Sweden)

    Ana Paula Kieling

    2017-01-01

    Full Text Available This study case aims to offer the students an opportunity of experiencing relevant situations to the marketing context, from the management analysis of Rock Hamburgueria, an establishment that sells gourmet burgers in a competitive environment. The restaurant, opened in 2014 in Florianópolis, SC, Brazil by Melissa Andrade and André Fernandes, was profitable in its first year of activity, but has suffered a drop in sales, attributed to the increased competition in the industry and the economic crisis in the country. To outstand from the others, reach their target audience and achieve better results, the partners need to invest in marketing strategies, but given their limited capital to invest in the field, the partners are facing a dilemma: should they focus on traditional marketing or digital marketing actions? As a teaching tool, the case was developed to be used in graduate and undergraduate courses in Business Administration and Marketing. The discussion in the in Marketing Management and Digital Marketing courses includes topics such as marketing management and digital marketing.

  9. Role of Marketing Communication in a Company: Lumar Case Study

    Directory of Open Access Journals (Sweden)

    Sara Kobold

    2014-03-01

    Full Text Available Marketing communication is an integral part of the famous 4-P. It plays an important role in the company, as it helps to increase company’s visibility and strengthen its brand. Marketing communication is achieving its objectives in communicating with customers and consumers using its marketing communication tools. If a company wants to be ahead of the competition, and have a good look in costumers’ ayes, marketing communication is most crucial. In this paper we analyze the case of marketing communication company Lumar. The results obtained argue that the company is well known, where we recognize especially the electronic media as most important tool of marketing communication. However, we noticed that the brand recognized more regionally – especially in Styria and Carinthia, despite the fact that the company is well known and active in all regions in Slovenia and abroad (Italy, Germany, Austria.

  10. Markkinointisuunnitelma : Case: K-market Ruokaruukki

    OpenAIRE

    Finnilä, Jaakko

    2015-01-01

    Tämän opinnäytetyön tarkoituksena oli luoda markkinointisuunnitelma seinäjokelaiselle K-kauppiaalle alati muuttuvassa kilpailutilanteessa. Ensimmäisenä tavoitteena oli perehtyä markkinoinnin kilpailukeinoihin vähittäiskaupan näkökulmasta. Toisena tavoitteena oli perehtyä markkinointisuunnitelman laadintaprosessiin. Kolmantena tavoitteena oli laatia markkinointisuunnitelma K-market Ruokaruukille. Markkinointisuunnitelmassa perehdyttiin K-marketin nykytilan analysoinnin ja vuoden 2016 budje...

  11. Elderly age as an effective resource of modern labor market

    OpenAIRE

    Журавлев, Н. Ю.; Zhuravlev, N. Y.

    2014-01-01

    In the article, on the basis of statistical materials examines the position of the elderly in the labor market, analyzed the main problems of the elderly population as a party to the employment relationship, as well as some of the main reasons of age discrimination.

  12. Market opportunities in emerging markets : case study: Rideascout's innovative vehicle and Vietnamese market

    OpenAIRE

    Bui, Huyen-Anh

    2015-01-01

    Nowadays, there is no limit for innovation. Successful innovative products promise to bring about dramatic changes to the world. Rideascout, a Finnish start-up, is developing their new product, an innovative vehicle. In order to understand how their product could be used in certain market areas, the company decided to carry out an extensive market research. As part of the project, this thesis aims to explore possible uses and market opportunities for the product in Vietnam and more specifical...

  13. Solar PV electricity and market characteristics: two Canadian case-studies

    International Nuclear Information System (INIS)

    Rowlands, I.H.

    2005-01-01

    To determine whether solar electricity (that is, electricity generated by photovoltaics) is, on an average, more valuable - in market terms - than the electricity generated in power systems as a whole, this article investigates the extent to which solar resource availability in two Canadian locations is associated with peak electricity market demand and peak electricity market price. More specifically, solar radiation and electricity market data for the period 1 May 2002 to 30 April 2004 are examined for Calgary, Alta. and Guelph, Ont. A variety of visual and statistical investigations reveal that solar radiation values coincide closely with peak electricity market demand and, though to a somewhat lesser extent, peak electricity market prices during the summertime in each location. While more detailed investigation is needed in order to determine the specific impact of different levels of PV penetration upon provincial electricity markets, the article provides ample encouragement for further research. The article also shows how different techniques can be used-in any location-to investigate the relationship among solar electricity potential, system-wide demand and market prices. With electricity industries being restructured around the world, it continues to be important for solar energy proponents to participate in discussions regarding economic costs and benefits. Techniques used in this article can help them advance the solar electricity case more effectively and thus catalyse the deployment of photovoltaics in markets around the world. (author)

  14. TRENDS OF NATURAL RESOURCES MARKET IN A GLOBALIZED WORLD ECONOMY

    Directory of Open Access Journals (Sweden)

    Cristian, SIMA

    2013-10-01

    Full Text Available Natural resources are not homogeneous in nature, having certain features in the productive process that require grouping them into different categories by different criteria. Consequently, natural resources cannot be addressed all at once, but only distinctly, according to relevant criteria selected based on the proposed goals. Changing approaches based resources (materials to the knowledge, from quantity to quality, from mass products to new concepts of higher added value, follows a development that is based on eco-efficiency and sustainable products and services. In this respect, integrated research will become key factors towards global processing. Also, global digitalization requires a new approach on the role of information in the development of economy and increase of competitiveness.

  15. A test of the theory of nonrenewable resources. Controlling for exploration and market power

    International Nuclear Information System (INIS)

    Malischek, Raimund; Tode, Christian; Koeln Univ.

    2015-01-01

    Despite the central role of the Hotelling model within the theory of nonrenewable resources, tests of the model are rarely found. If existent, these tests tend to ignore two key features, namely market power and exploration. We therefore suggest an extension of the basic Hotelling framework to incorporate exploration activity and market power and propose an implicit price behavior test of the model to indicate whether firms undergo inter-temporal optimization. When applied to a newly constructed data set for the uranium mining industry, the null hypothesis of the firm optimizing inter-temporally is rejected in all settings. However, parameter estimates of the model still yield valuable information on cost structure, resource scarcity and market power. Our results suggest that the shadow price of the resource in situ is comparably small and may be overshadowed by market power, which may serve as an explanation for the firm failing to optimize inter-temporally.

  16. A test of the theory of nonrenewable resources. Controlling for exploration and market power

    Energy Technology Data Exchange (ETDEWEB)

    Malischek, Raimund [Koeln Univ. (Germany). Inst. of Energy Economics; Tode, Christian [Koeln Univ. (Germany). Inst. of Energy Economics; Koeln Univ. (Germany). Dept. of Economics

    2015-05-15

    Despite the central role of the Hotelling model within the theory of nonrenewable resources, tests of the model are rarely found. If existent, these tests tend to ignore two key features, namely market power and exploration. We therefore suggest an extension of the basic Hotelling framework to incorporate exploration activity and market power and propose an implicit price behavior test of the model to indicate whether firms undergo inter-temporal optimization. When applied to a newly constructed data set for the uranium mining industry, the null hypothesis of the firm optimizing inter-temporally is rejected in all settings. However, parameter estimates of the model still yield valuable information on cost structure, resource scarcity and market power. Our results suggest that the shadow price of the resource in situ is comparably small and may be overshadowed by market power, which may serve as an explanation for the firm failing to optimize inter-temporally.

  17. Marketing of renewable energies. Foundations, business models, case studies; Marketing Erneuerbarer Energien. Grundlagen, Geschaeftsmodelle, Fallbeispiele

    Energy Technology Data Exchange (ETDEWEB)

    Herbes, Carsten [HfWU Nuertingen-Geislingen, Nuertingen (Germany); Friege, Christian (ed.)

    2015-07-01

    How to market green electricity or biomethane? What is the right price for renewable energy and how do you design the optimal use of social media? What impact have the EEG or electromobility to the Green Power Marketing? Does direct marketing works or is online marketing the guarantee of success? Answers to these and many other basic questions provides the band with contributions from leading scientists and renowned practitioners. For the first time they describe in a structured form the basics of marketing of renewable energies, provide an introduction to the legal and market-based features and present new business models. The book is based on the latest research results, treats all questions of marketing issues important for practitioners, provides case studies and specific recommendations. [German] Wie vermarktet man Oekostrom oder Biomethan? Was ist der richtige Preis fuer Erneuerbare Energien und wie gestaltet man den optimalen Einsatz von Social Media? Welche Auswirkungen haben das EEG oder die Elektromobilitaet auf das Gruenstrom-Marketing? Funktioniert Direktvertrieb oder ist Online-Marketing der Erfolgsgarant? Antworten auf diese und viele weitere grundlegende Fragen liefert dieser Band mit Beitraegen fuehrender Wissenschaftler und renommierter Praktiker. Erstmals beschreiben sie hier in strukturierter Form die Grundlagen der Vermarktung von Erneuerbaren Energien, fuehren in die gesetzlichen und marktlichen Besonderheiten ein und stellen neue Geschaeftsmodelle vor. Das Buch fusst auf aktuellen Forschungsergebnissen, behandelt saemtliche fuer Praktiker wichtige Fragen der Vermarktung, liefert Fallbeispiele und konkrete Empfehlungen.

  18. Electric vehicles in imperfect electricity markets: The case of Germany

    International Nuclear Information System (INIS)

    Schill, Wolf-Peter

    2011-01-01

    We use a game-theoretic model to analyze the impacts of a hypothetical fleet of plug-in electric vehicles on the imperfectly competitive German electricity market. Electric vehicles bring both additional demand and additional storage capacity to the market. We determine the effects on prices, welfare, and electricity generation for various cases with different players in charge of vehicle operations. Vehicle loading increases generator profits, but decreases consumer surplus in the power market. If excess vehicle batteries can be used for storage, welfare results are reversed: generating firms suffer from the price-smoothing effect of additional storage, whereas power consumers benefit despite increasing overall demand. Strategic players tend to under-utilize the storage capacity of the vehicle fleet, which may have negative welfare implications. In contrast, we find a market power-mitigating effect of electric vehicle recharging on oligopolistic generators. Overall, electric vehicles are unlikely to be a relevant source of market power in Germany in the foreseeable future. - Highlights: → We study the effect of electric vehicles on an imperfectly competitive electricity market. → We apply a game-theoretic model to the German market. → There is a market power-mitigating effect of vehicle loading on oligopolistic generating firms. → Consumers benefit from electric vehicles if excess battery capacity can be used for grid storage. → Electric vehicles are unlikely to be a source of market power in Germany in the near future.

  19. The logic of organizational markets : thinking through resource partitioning theory

    NARCIS (Netherlands)

    Vermeulen, I.; Bruggeman, J.

    2000-01-01

    Resource partitioning theory claims that Increasing concentration enhances the life chances of specialist organizations. We systemati- cally think through this theory,specify implicit background assump- tions,sharpen concepts,and rigorously check the theory s logic.As a result,we increase the theory

  20. The logic of organizational markets: thinking through resource partitioning

    NARCIS (Netherlands)

    Bruggeman, J.P.; Vermeulen, Ivar

    2001-01-01

    Resource partitioning theory claims that “Increasing concentration enhances the life chances of specialist organizations.” We systematically think through this theory, specify implicit background assumptions, sharpen concepts, and rigorously check the theory’s logic. As a result, we increase the

  1. Avoiding the resource curse the case Norway

    International Nuclear Information System (INIS)

    Holden, Steinar

    2013-01-01

    In many countries, natural resources have been detrimental to the economic development. The literature on “the resource curse” shows a bleak relationship: countries with large natural resources generally experience lower economic growth than other countries. Norway does not fit into this picture. Economic growth has much higher than in most other industrialized countries. This paper describes the key features of the Norwegian management of the petroleum resources. The main focus is on the management of the revenues from the petroleum sector, but the effects of the petroleum sector on the Norwegian economy more generally are also discussed. - Highlights: • In Norway, the sizeable petroleum resources have led to higher economic growth and a higher GDP per capita, measured in purchasing power parities. • This paper describes the key features of the Norwegian management of the petroleum resources. • The main focus is on the management of the revenues from the petroleum sector • Effects of the petroleum sector on the Norwegian economy more generally are also discussed

  2. The development of Facebook marketing utilizing Content marketing. Case: Pirjon Pakari Oy.

    OpenAIRE

    Lehtikangas, Pauliina

    2015-01-01

    The purpose of this thesis was to learn how to improve Pirjon Pakari Oy’s brand visibility and overall visibility on Facebook. This was done by trying to add value to the end customer by producing interesting and engaging posts to Pirjon Pakari Oy’s Facebook page. This case study utilized theory from content marketing in attempts to improve the marketing of “Pirjon” Facebook page and therefore a Facebook content marketing strategy was created for Pirjon Pakari Oy. This strategy was implemente...

  3. Place Marketing Implementation in Different Administrative Subdivisions: Estonian Case Study

    Directory of Open Access Journals (Sweden)

    Andres Agan

    2013-01-01

    Full Text Available The principal scope of this paper is to construct the chain-of-marketing that regards the implementation of a place marketing strategy, in particular regional tourism and development policy. For a few decades place marketing has been mostly a marketing viewpoint for urban areas in the context of tourism in cities or metropols. Smaller rural areas and country-sides have not got so much attention and place marketing is not much used as a strategic tool to improve development in such areas. Place marketing is usually seen as a tourism improvement for tourists, but actually the target audience is much wider. The starting point of the paper was the assumption that the quality of place marketing in these rural areas is not good and strategically elaborated. By comparing three different case studies, Tartu Rural Development Association (Example 1, 4P area in Central-Estonia (Example 2 and Attractions in Municipality of Konguta (Example 3, worst and best practices have been identified, and an answer to the question whether there exists such a thing as ideally sized and structured geographical area that deals with place marketing on the regional level has been sought

  4. Dendrological Characterization as Inspection Resources of Caatinga Wood Market

    Directory of Open Access Journals (Sweden)

    Rayssa de Medeiros Morais

    2018-06-01

    Full Text Available ABSTRACT This study aimed to distinguish five native forest species of the Caatinga Biome from the exotic invasive algaroba (Prosopis juliflora (Sw. DC., considering dendrologic characteristics of bark and wood, in order of providing subsidies for the inspection of the wood market in this Biome. The native species studied were jurema-preta (Mimosa tenuiflora (Willd. Poir., angico branco (Anadenanthera colubrina var. colubrina (Vell. Brenan, angico vermelho (Anadenanthera colubrina var. cebil (Gris. Alts., aroeira (Myracrodruon urundeuva Allem and braúna-do-sertão (Schinopsis brasiliensis Engl.. Studied species were recognized using dendrology identification records, containing characteristics of bark, heartwood and sapwood coloration; and the organoleptic proprieties like color, smell and taste, used for safe wood logs identification. The macroscopic characteristics, organized in dichotomous key, allowed the differentiation among the species, available in logs, during inspection.

  5. Strategic management of labor resources of agricultural enterprises on the basis of marketing

    Directory of Open Access Journals (Sweden)

    Julia Kalyuzhna

    2018-06-01

    Full Text Available Purpose. The goal of this paper is to characterize the theoretical aspects of strategic management of labor resources with the marketing principles in agrarian enterprises; to identify individual factors of influence on labor resources and to form a scheme effective strategic management of labor resources in conjunction with marketing activities of the enterprise. Methodology / approach. In the process of writing the article, were used such methods as: logical generalization – for the theoretical substantiation of the marketing activity’s and labor resources’ essence; statistical analysis – for the estimation of such factors, as migration movement of labor resources from rural areas, which influence on the functioning of agrarian enterprises; system analysis – for research and substantiation of effective strategic management of labor resources with the marketing principles as the main element of the enterprise’s activity. Results. Today in Ukraine one of the main problems of effective management of is the attraction and use of labor resources. Since labor is the main productive force in solving the issues of competitiveness, economic growth and ensuring the effective operation of the enterprise. The labor resources management is a complex process and has its own specific properties and regularities and should have systemic character and completeness based on the development of strategic management. Application of strategic management of labor resources with the marketing principles at agrarian enterprises will allow using economic, organizational and technical possibilities of production effectively. Originality / scientific novelty. An attempt to investigate the influence of interstate migration growth (decrease in the rural population as a negative factor of the labor resources reduction in agrarian enterprises, and the forecast for the prospective period was made. Practical value / implications. The forecasting level of labor

  6. Biomass, new markets ! How to mobilize the resource? Seminar proceedings

    International Nuclear Information System (INIS)

    2005-10-01

    The various papers of this seminar addressed the following questions: how to valorize the biomass potential to respond to challenges of greenhouse gas emission reduction? What are the conditions to mobilize biomass considering the existing concurrence between its different usages? How to use experiences of biomass mobilization to cope with the demand increase? How to consider the key factors of success all together? More particularly, the interveners addressed the different resources (agricultural by-products, forestry, and wood waste), actors, technical approaches, and economical and logistical aspects, the role of biomass in the commitments for the struggle against climate change, the issue of supply

  7. Transaction Pattern Based on Secondary Clientelism, Business Ideology and Market Development: The case of lime market in Hui Town

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    Secondary clientelism is a special exchange relationship derived from primary clientelism. The market with transactions dependent on the secondary clientelism would be”because of”erembeddedness”. Using the lime market in Hui Town as a case, this paper tries to explore why this kind of markets could achieve market order from the perspective of the interconnection of market structure and market culture. Analysis demonstrates that, the coupling induction of structural embeddedness and cultural embeddedness is the deeper mechanism for the market development. Although the new business ideology and transactional dependence on networks originate from market structural transitions, active construction and choice behaviors of the manufacturers still manifest great importance.

  8. Social networks, market transactions, and reputation as a central resource. The Mercado del Mar, a fish market in central Mexico

    Science.gov (United States)

    Hernández, Juan M.

    2017-01-01

    Fish consumption in Mexico is considered low (around 12 kg per person per year) and non-homogeneously distributed across the country. One of the reasons for this situation is the scarcity of wholesale selling sites. In this context, the Mercado del Mar (MM), located in Guadalajara city, Jalisco, is the second biggest wholesale fish market in Mexico, with a distribution of about 500 tons per day and a variety of about 350 different species of fish. In this paper, we argue that MM has accumulated social capital, which is formed from two main resources: buyer and seller relationships, and reputation. Specifically, the MM manages a broad and intensive interaction among business actors and the already achieved reputation allows the MM to adapt to market changes. To validate our hypotheses, an empirical study was conducted in 2015 by means of interviews to fish wholesalers in the MM and a sample of their suppliers and buyers. For simplicity we have only considered fresh water fish. We have followed snow-ball sampling as the survey strategy. Results show that the MM has responded to fish market dynamics organizing a complex network of buyers and suppliers whose relationships can be explained in the form of strong and weak ties. At the same time, reputation has been the central resource to build this social capital and also gives place to market transactions. Additionally, the strategic position of Guadalajara city and the well-connected routes have facilitated fish bulking and distribution in the region. PMID:29016637

  9. Social networks, market transactions, and reputation as a central resource. The Mercado del Mar, a fish market in central Mexico.

    Science.gov (United States)

    Pedroza-Gutiérrez, Carmen; Hernández, Juan M

    2017-01-01

    Fish consumption in Mexico is considered low (around 12 kg per person per year) and non-homogeneously distributed across the country. One of the reasons for this situation is the scarcity of wholesale selling sites. In this context, the Mercado del Mar (MM), located in Guadalajara city, Jalisco, is the second biggest wholesale fish market in Mexico, with a distribution of about 500 tons per day and a variety of about 350 different species of fish. In this paper, we argue that MM has accumulated social capital, which is formed from two main resources: buyer and seller relationships, and reputation. Specifically, the MM manages a broad and intensive interaction among business actors and the already achieved reputation allows the MM to adapt to market changes. To validate our hypotheses, an empirical study was conducted in 2015 by means of interviews to fish wholesalers in the MM and a sample of their suppliers and buyers. For simplicity we have only considered fresh water fish. We have followed snow-ball sampling as the survey strategy. Results show that the MM has responded to fish market dynamics organizing a complex network of buyers and suppliers whose relationships can be explained in the form of strong and weak ties. At the same time, reputation has been the central resource to build this social capital and also gives place to market transactions. Additionally, the strategic position of Guadalajara city and the well-connected routes have facilitated fish bulking and distribution in the region.

  10. Children's magazines: reading resources or food marketing tools?

    Science.gov (United States)

    Jones, Sandra C; Reid, Amanda

    2010-03-01

    Magazines targeted at children under 12 years old are growing in popularity; past studies have asserted that food items are rarely exposed, but methodological issues may have covered the true extent of covert promotion. The primary purpose of the present study was to quantify the nature and extent of the promotion of branded food products in Australian children's magazines. We conducted a content analysis of possible food promotions in seven top-selling Australian children's magazines published in 2005. In addition to regular food advertisements, the number of advertisements for premiums, editorials, puzzles or games, competitions and branded non-food promotions by food companies was recorded. Category frequencies are reported with a detailed description of the promotions present during September 2005. Only fifty-eight out of the 444 items identified could be classed as regular food advertisements. Several advertisements appeared to be in breach of codes regarding advertising to children and premiums. The pervasiveness of covert food marketing in the present study was contrary to previous findings and raises questions about the effectiveness of legal restrictions and self-regulation of advertising in protecting children from commercial food messages that may not be regarded as advertising.

  11. How to write cases and teaching notes in marketing education?

    Directory of Open Access Journals (Sweden)

    Damnjanović Vesna

    2017-01-01

    Full Text Available This paper presents guidelines for developing cases and teaching notes for marketing classes in higher education. Cases are often used in problem-based learning, where students are placed in a problem or decision-making situation and are encouraged to take the role of problem solvers. The recommendations for case writing are based on analysis of high-level examples of marketing cases, published in the most prominent global publishing databases, along with more than 15 years of experience of the authors. This paper explains the process of writing cases depending on the source of data and tackles all necessary issues that should be addressed. Writing teaching notes is focused on providing the supportive material for a case that helps a lecturer understand the reason for writing the case, the questions that might arise from it and the professional or theoretical points that should be raised in discussion. This paper should contribute to interactive learning and provide lecturers with detailed recommendations for writing cases in the marketing field.

  12. Stock-market efficiency in thin-trading markets : the case of the Vietnamese stock market

    NARCIS (Netherlands)

    Truong Dong Loc, [No Value; Lanjouw, Ger; Lensink, Robert

    2010-01-01

    This article reviews developments in the Stock Trading Centre (STC) in Ho Chi Minh City, Vietnam, the main stock market in the country, since its start in 2000. It presents information about developments in the number of stocks traded, trading activity and stock-price developments. This article

  13. Stock Market Efficiency in Thin Trading Markets: The Case of the Vietnamese Stock Market

    NARCIS (Netherlands)

    Dong Loc, T.; Lanjouw, G.; Lensink, B.W.

    2010-01-01

    This article reviews developments in the Stock Trading Centre (STC) in Ho Chi Minh City, Vietnam, the main stock market in the country, since its start in 2000. It presents information about developments in the number of stocks traded, trading activity and stock-price developments. This article

  14. American Depositary: A Case Study for Brazilian Market

    Directory of Open Access Journals (Sweden)

    André Machado Caldeira

    2012-06-01

    Full Text Available Specialists often question market efficiency. Some works suggest arbitrage opportunities in several financial operations. Such opportunities can be explained mainly by information asymmetry, since pricing in the stock market is directly linked to information; therefore, the investor that has access to such information the soonest has a competitive advantage. The objective of this paper is to verify the existence of arbitrage opportunities via ADRs, traded in the American market, and their respective stocks, which are traded in the domestic market. Through a case study conducted with four companies, not considering the transition costs, arbitrage opportunity windows were found. Among the companies studied, two had frequent arbitrage opportunities, for one of them the arbitrage opportunity can be shaped by the time series model.

  15. [Surveys on resources and varieties on Chinese markets of crude drug mahuang].

    Science.gov (United States)

    Hong, Hao; Chen, Hubiao; Xu, Feng; Zang, Xinyu; Yang, Donghui; Wang, Xuan; Cai, Shaoqing; Mikage, Masayuki

    2011-05-01

    Many species of the genus Ephedra plants are used as Chinese traditional medicines, in Chinese which are known as "Mahuang" (Ephedrae Herba). In order to get a clear picture of resources distribution and varieties on Chinese markets of the crude drug Mahuang and provide scientific basis for their resource conservation and sustainable use, during recent years we conducted field investigations and market researches many times. The results showed that the most common species on the Chinese markets was E. sinica (33/38 commercial samples), followed by E. intermedia (5/38 commercial samples), which was also used in local clinics in Qing-hai, Gansu and Xinjiang province, no E. equisetina was found in the market. We noticed that the resources of both official and non-official plants of Mahuang, especially Zhong-Mahuang and Muzei-Mahuang, were seriously damaged in the past decade because of the ecological environment damage and over-digging. Zhong-Mahuang was distinguished in Ningxia and north Gansu, which was once one of the most distribution areas and contains more than 10,000 t Zhong-Mahuang. Muzei-Mahuang was distinguished in most places and distributed sparsely around Altay Mountains in northeast in Xinjiang. Thus, Cultivation of Mahuang, especially Zhong-Mahuang and Muzei-Mahuang should be greatly developed. At the same time, wild resources of Mahuang must be preserved strictly, i.e., proper method of cutting Ephedra plant could prevent the damage of the resource.

  16. Marketing through Social Media : Case: Comparison of Social Media Marketing Approaches of B2C Companies for Company X

    OpenAIRE

    Rantapelkonen Ahlberg, Jaana

    2010-01-01

    Rantapelkonen Ahlberg, Jaana. 2010. Social Media Marketing. Case: Comparison of Social Media Marketing Approaches of B2C Companies for Company X. Master’s Thesis. Kemi-Tornio University of Applied Sciences. Business and Culture. Pages 42 (74). The objective of this thesis is to provide insights on how Company X can use Social Media as a marketing and branding tool in consumer marketing in the Swedish market. More specifically, this study attempts to define what kinds of social media are u...

  17. Increasing market share through consumer marketing: a case study in obstetrics.

    Science.gov (United States)

    Kingsley, V H

    1986-05-01

    Consumers are becoming ever more selective in their choice of health care providers. Hospitals that are aware of local preferences and how to reach and influence consumers will gain a competitive advantage. Outlined in this article are consumer marketing techniques that can be utilized for all product lines. The concept is applied here as a case study in obstetrics.

  18. Discovery and Use of Online Learning Resources: Case Study Findings

    OpenAIRE

    Laurie Miller Nelson; James Dorward; Mimi M. Recker

    2004-01-01

    Much recent research and funding have focused on building Internet-based repositories that contain collections of high-quality learning resources, often called learning objects. Yet little is known about how non-specialist users, in particular teachers, find, access, and use digital learning resources. To address this gap, this article describes a case study of mathematics and science teachers practices and desires surrounding the discovery, selection, and use of digital library resources for...

  19. Immigration and urban housing market dynamics : the case of Haifa

    NARCIS (Netherlands)

    van der Vlist, Arno J.; Czamanski, Daniel; Folmer, Henk

    2011-01-01

    This paper addresses the interplay between demographics and housing market dynamics in Haifa, Israel. In the 1990s the city of Haifa, with a population of approximately 220,000, absorbed about 45,000 immigrants. The case of Haifa offers a typical non-controlled experiment on how demographic shocks

  20. Carbon Market and Integrated Waste Solutions : a Case Study of ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    Carbon Market and Integrated Waste Solutions : a Case Study of Indonesia ... dual purpose of helping developing countries achieve sustainable development ... with a view to devising integrated waste management solutions in urban centres ... and disseminate them through national, regional and international networks.

  1. Human Resources Marketing and Recruiting: Essentials of Digital Recruiting

    CERN Document Server

    Purvis, James

    2016-01-01

    This chapter will cover digital recruitment from its definition thru to its history in recruitment and trends. The subject itself could cover an entire book or an entire module at university, so this chapter will broadly touch upon the key elements and considerations. Under cultural perspective, the recruitment life cycle will be broken down into its individual parts, and digital solutions will be examined for each individual part of the process together with the impact this has on the knowledge and challenges for the manager and team. The economic perspective will assist in prioritizing initiatives and building a business case for the introduction of digital recruiting solutions. The risk perspective will raise awareness of the potential pitfalls and the operational perspective on the key considerations for a successful implementation. Finally, the key messages of this chapter are summarized in the Do’s and Don’ts.

  2. Conflicts Related to Natural Resources Exploitation: A Case Study of ...

    African Journals Online (AJOL)

    Conflicts Related to Natural Resources Exploitation: A Case Study of Oil Crisis in Nigeria's Niger Delta Region and its Socio-Political and Economic Implications. ... on the environment leading to pollution of land, rivers, creeks and waterways.

  3. Box-triangular multiobjective linear programs for resource allocation with application to load management and energy market problems

    International Nuclear Information System (INIS)

    Ekel, P.Y.; Galperin, E.A.

    2003-01-01

    Models for multicriteria resource allocation are constructed with the specific box-triangular structure of a feasible region. The method of balance set equations is extended for the satisfaction level representation of the cost function space including the case of linearly dependent cost functions. On this basis, different goal criteria on the balance set are investigated for linear cases. Procedures for determining the balance set and finding goal-optimal Pareto solutions are illustrated on examples. The results of the paper are of universal character and can find wide applications in allocating diverse types of resources on the multiobjective basis in planning and control of complex systems including load management and energy market problems. (Author)

  4. Market-based autonomous resource and application management in private clouds

    KAUST Repository

    Costache, Stefania; Kortas, Samuel; Morin, Christine; Parlavantzas, Nikos

    2016-01-01

    High Performance Computing (HPC) clouds need to be efficiently shared between selfish tenants having applications with different resource requirements and Service Level Objectives (SLOs). The main difficulty relies on providing concurrent resource access to such tenants while maximizing the resource utilization. To overcome this challenge, we propose Merkat, a market-based SLO-driven cloud platform. Merkat relies on a market-based model specifically designed for on-demand fine-grain resource allocation to maximize resource utilization and it uses a combination of currency distribution and dynamic resource pricing to ensure proper resource distribution among tenants. To meet the tenant’s SLO, Merkat uses autonomous controllers, which apply adaptation policies that: (i) dynamically tune the application’s provisioned CPU and memory per virtual machine in contention periods, or (ii) dynamically change the number of virtual machines. Our evaluation with simulation and on the Grid’5000 testbed shows that Merkat provides flexible support for different application types and SLOs and good tenant satisfaction compared to existing centralized systems, while the infrastructure resource utilization is improved.

  5. Market-based autonomous resource and application management in private clouds

    KAUST Repository

    Costache, Stefania

    2016-10-12

    High Performance Computing (HPC) clouds need to be efficiently shared between selfish tenants having applications with different resource requirements and Service Level Objectives (SLOs). The main difficulty relies on providing concurrent resource access to such tenants while maximizing the resource utilization. To overcome this challenge, we propose Merkat, a market-based SLO-driven cloud platform. Merkat relies on a market-based model specifically designed for on-demand fine-grain resource allocation to maximize resource utilization and it uses a combination of currency distribution and dynamic resource pricing to ensure proper resource distribution among tenants. To meet the tenant’s SLO, Merkat uses autonomous controllers, which apply adaptation policies that: (i) dynamically tune the application’s provisioned CPU and memory per virtual machine in contention periods, or (ii) dynamically change the number of virtual machines. Our evaluation with simulation and on the Grid’5000 testbed shows that Merkat provides flexible support for different application types and SLOs and good tenant satisfaction compared to existing centralized systems, while the infrastructure resource utilization is improved.

  6. Randomized Lagrangian Relaxation and their contribution to the development of automated electricity markets for distributed energy resources

    International Nuclear Information System (INIS)

    Ruthe, Sebastian

    2015-01-01

    The ongoing shift towards decentralized power systems and the related rapidly growing number of decentralized energy resources (DER) like wind- and PV-units, CHP-units, storage devices and shiftable loads requires new information systems and control algorithms in order to pland and optimize the commitment of DER in line with the conventional generation system. In this context the paradigm of market based control derived from the Lagrangian relaxation of the unit commitment problem represents a promising solution approach to build highly scalable distributed systems able to perform this task within the required time limits. Market based control approaches typically achieve high quality solutions and protect the private data of the controlled units. However in case of DER with discontinuous utility functions market based control approaches suffer under the problem of ''joint commitment'', which may lead to a divergence of the iterative solution algorithm resulting in highly cost inefficient solutions. This thesis introduces a new concept of randomizing the Lagrangian multipliers to spread the individual commitment thresholds of DER thereby mitigating th negative effects of ''joint commitments''. Based on the randomized solution approach different boundaries for the solution quality regarding the overall energy production costs and the equilibrium constraints are established. Furthermore it is shown how the developed approach can be utilized to build new scalable information systems for future energy markets and their interfaces to the existing energy markets.

  7. Integrated marketing communication in tourism – an analysis. Case study: Muntenia and Oltenia

    Directory of Open Access Journals (Sweden)

    Aurelia-Felicia STĂNCIOIU

    2013-06-01

    Full Text Available The multitude of factors interfering in the process of image formation and the way in which they act in a unique combination, similar to a genetic code for a consumer, influences the image study of a tourism destination in the direction of becoming a complex process. In the marketing activity of each destination, the analysis of the importance of destination’s resources represents an essential step, however, as the multifaceted tourism product presents (in combination with, as well as through other policies – price, distribution etc. a strong diversification, the distinction between the real, objective situation of the destination’s resources and the lack of their communication, on the one hand, and the distinction between the real situation and the way in which the resources are “presented” (in the direction of maximising or minimising them, on the other hand, can constitute a barrier in the path of formulating and/or fulfilling the marketing objectives and, respectively, the communication ones. In this context, in the authors’ opinion, in aid of a positioning strategy as accurate as possible – starting point in the integrated marketing communication strategy, a radiography of the tourism resources, their place and their reflection, in relation to those communicated through the different promotional instruments (examples, books, guides, online tourism agencies, social media etc., is permanently imposed, all the more in the case of a macrodestination like Romania, and should be carefully monitorised.

  8. Revising an Extension Education Website for Limited Resource Audiences Using Social Marketing Theory

    Science.gov (United States)

    Francis, Sarah L.; Martin, Peggy; Taylor, Kristin

    2011-01-01

    Spend Smart Eat Smart (SSES), a unique website combining nutrition and food buying education for limited resource audiences (LRAs), was revised using social marketing theory to make it more appealing and relevant to LRAs (25-40 years). Focus groups and surveys identified the needs and preferences of LRAs. Needs were cooking, basic health, and…

  9. What Drives Publishing Productivity for Pretenure Marketing Faculty: Insights Using the Lens of Resource Advantage Theory

    Science.gov (United States)

    Runyan, Rodney C.; Finnegan, Carol; Gonzalez-Padron, Tracy; Line, Nathan D.

    2013-01-01

    The promotion, tenure, and salary of marketing faculty have been topics of intense interest recently. What has received less interest are the drivers of publishing productivity, especially for new, pretenure faculty. We use resource advantage (RA) theory to examine the drivers of pretenure faculty productivity, specifically in the top marketing…

  10. Dynamic consistency of leader/fringe models of exhaustible resource markets

    International Nuclear Information System (INIS)

    Pelot, R.P.

    1990-01-01

    A dynamic feedback pricing model is developed for a leader/fringe supply market of exhaustible resources. The discrete game optimization model includes marginal costs which may be quadratic functions of cumulative production, a linear demand curve and variable length periods. The multiperiod formulation is based on the nesting of later periods' Kuhn-Tucker conditions into earlier periods' optimizations. This procedure leads to dynamically consistent solutions where the leader's strategy is credible as he has no incentive to alter his original plan at some later stage. A static leader-fringe model may yield multiple local optima. This can result in the leader forcing the fringe to produce at their capacity constraint, which would otherwise be non-binding if it is greater than the fringe's unconstrained optimal production rate. Conditions are developed where the optimal solution occurs at a corner where constraints meet, of which limit pricing is a special case. The 2-period leader/fringe feedback model is compared to the computationally simpler open-loop model. Under certain conditions, the open-loop model yields the same result as the feedback model. A multiperiod feedback model of the world oil market with OPEC as price-leader and the remaining world oil suppliers comprising the fringe is compared with the open-loop solution. The optimal profits and prices are very similar, but large differences in production rates may occur. The exhaustion date predicted by the open-loop model may also differ from the feedback outcome. Some numerical tests result in non-contiguous production periods for a player or limit pricing phases. 85 refs., 60 figs., 30 tabs

  11. Successful social media marketing on Instagram. Case @minoshoes

    OpenAIRE

    Nummila, Mia

    2015-01-01

    The subject of this thesis is successful social media marketing on Instagram, and how to effectively use Instagram to build a strong brand and reach more customers. As a part of this study a case study of MI.NO shoes was conducted. The objective here was to deepen the company’s understanding of Instagram marketing and how the company can use it to improve its sales and customer communication. The theoretical part of this study consists of general information about social media and social ...

  12. New Real-Time Market Facilitating Demand-Side Resources for System Balancing

    DEFF Research Database (Denmark)

    Feng, Donghan; Nyeng, Preben; Xie, Jun

    2011-01-01

    Many demand side resources have the potential to provide fast and low cost balancing services. Switching these devices on and off can be executed in seconds and have limited consequences for the customers if the duration is not long. With carefully designed market rules, tens of thousands...... the participation of demand-side resources. In light of the future environment of increasing intermittent renewable power and distributed energy/storage resources, stochastic time-series and Monte-Carlo simulation are used to analyze the relationship between balancing requirement and generation/demand uncertainties...

  13. Market-based autonomous resource and application management in the cloud

    International Nuclear Information System (INIS)

    Costache, Stefania Victoria

    2013-01-01

    Organizations owning HPC infrastructures are facing difficulties in managing their resources. These difficulties come from the need to provide concurrent resource access to different application types while considering that users might have different performance objectives for their applications. Cloud computing brings more flexibility and better resource control, promising to improve the user's satisfaction in terms of perceived Quality of Service. Nevertheless, current cloud solutions provide limited support for users to express or use various resource management policies and they don't provide any support for application performance objectives. In this thesis, we present an approach that addresses this challenge in an unique way. Our approach provides a fully decentralized resource control by allocating resources through a proportional-share market, while applications run in autonomous virtual environments capable of scaling the application demand according to user performance objectives. The combination of currency distribution and dynamic resource pricing ensures fair resource utilization. We evaluated our approach in simulation and on the Grid'5000 test bed. Our results show that our approach can enable the co-habitation of different resource usage policies on the infrastructure, improving resource utilisation. (author)

  14. Review of Real-time Electricity Markets for Integrating Distributed Energy Resources and Demand Response

    DEFF Research Database (Denmark)

    Wang, Qi; Zhang, Chunyu; Ding, Yi

    2015-01-01

    The high penetration of both Distributed Energy Resources (DER) and Demand Response (DR) in modern power systems requires a sequence of advanced strategies and technologies for maintaining system reliability and flexibility. Real-time electricity markets (RTM) are the nondiscriminatory transaction...... platforms for providing necessary balancing services, where the market clearing (nodal or zonal prices depending on markets) is very close to real time operations of power systems. One of the primary functions of RTMs in modern power systems is establishing an efficient and effective mechanism for small DER...... and DR to participate in balancing market transactions, while handling their meteorological or intermittent characteristics, facilitating asset utilization, and stimulating their active responses. Consequently, RTMs are dedicated to maintaining the flexibility and reliability of power systems. This paper...

  15. Wind power, network congestion and hydro resource utilisation in the Norwegian power market

    International Nuclear Information System (INIS)

    Foersund, Finn; Singh, Balbir; Jensen, Trond; Larsen, Cato

    2005-01-01

    Capacity constraints in electricity networks can have important impacts on utilization of new renewable energy (RE) capacity and incumbent generation resources. Neglect of such impacts in development of RE resources can result in crowding-out of incumbent generation. This trade-off is particularly problematic if the incumbent generation also consists of renewable sources, such as hydropower in the Norwegian electricity system. This paper presents a numerical analysis of the current wind-power development plans in North Norway and their impacts on utilization of hydropower. Policy simulations in paper are conducted using a dynamic partial equilibrium model that is calibrated to reflect the structure of the Nordic power market. The paper draws conclusion and policy implications for integration of RE resources in the Norwegian power market. (Author)

  16. Market study for direct utilization of geothermal resources by selected sectors of economy

    Energy Technology Data Exchange (ETDEWEB)

    1980-08-01

    A comprehensive analysis is presented of industrial markets potential for direct use of geothermal energy by a total of six industry sectors: food and kindred products; tobacco manufactures; textile mill products; lumber and wood products (except furniture); chemicals and allied products; and leather and leather products. A brief statement is presented regarding sectors of the economy and major manufacturing processes which can readily utilize direct geothermal energy. Previous studies on plant location determinants are summarized and appropriate empirical data provided on plant locations. Location determinants and potential for direct use of geothermal resources are presented. The data was gathered through interviews with 30 senior executives in the six sectors of economy selected for study. Probable locations of plants in geothermal resource areas and recommendations for geothermal resource marketing are presented. Appendix A presents factors which impact on industry location decisions. Appendix B presents industry executives interviewed during the course of this study. (MHR)

  17. Discovery and Use of Online Learning Resources: Case Study Findings

    Directory of Open Access Journals (Sweden)

    Laurie Miller Nelson

    2004-04-01

    Full Text Available Much recent research and funding have focused on building Internet-based repositories that contain collections of high-quality learning resources, often called ‘learning objects.’ Yet little is known about how non-specialist users, in particular teachers, find, access, and use digital learning resources. To address this gap, this article describes a case study of mathematics and science teachers’ practices and desires surrounding the discovery, selection, and use of digital library resources for instructional purposes. Findings suggest that the teacher participants used a broad range of search strategies in order to find resources that they deemed were age-appropriate, current, and accurate. They intended to include these resources with little modifications into planned instructional activities. The article concludes with a discussion of the implications of the findings for improving the design of educational digital library systems, including tools supporting resource reuse.

  18. The Structure of Marine Fish marketing in Kenya: The Case of ...

    African Journals Online (AJOL)

    The Structure of Marine Fish marketing in Kenya: The Case of Malindi and Kilifi Districts. ... marketing as well as identifies constraints in the marketing system in Malindi and Kilifi districts. ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

  19. A pre-feasibility case study on integrated resource planning including renewables

    International Nuclear Information System (INIS)

    Yilmaz, Pelin; Hakan Hocaoglu, M.; Konukman, Alp Er S.

    2008-01-01

    In recent years, economical and environmental constraints force governments and energy policy decision-makers to change the prominent characteristics of the electricity markets. Accordingly, depending on local conditions on the demand side, usage of integrated resource planning approaches in conjunction with renewable technologies has gained more importance. In this respect, an integrated resource planning option, which includes the design and optimization of grid-connected renewable energy plants, should be evaluated to facilitate a cost-effective and green solution to a sustainable future. In this paper, an integrated resource planning case is studied for an educational campus, located in Gebze, Turkey. It is found that for the considered campus, the integrated resource planning scenario that includes renewables as a supply-side option with existing time-of-use tariff may provide a cost-effective energy production, particularly for the high penetration level of the renewables

  20. Using prediction markets of market scoring rule to forecast infectious diseases: a case study in Taiwan.

    Science.gov (United States)

    Tung, Chen-yuan; Chou, Tzu-chuan; Lin, Jih-wen

    2015-08-11

    The Taiwan CDC relied on the historical average number of disease cases or rate (AVG) to depict the trend of epidemic diseases in Taiwan. By comparing the historical average data with prediction markets, we show that the latter have a better prediction capability than the former. Given the volatility of the infectious diseases in Taiwan, historical average is unlikely to be an effective prediction mechanism. We designed and built the Epidemic Prediction Markets (EPM) system based upon the trading mechanism of market scoring rule. By using this system, we aggregated dispersed information from various medical professionals to predict influenza, enterovirus, and dengue fever in Taiwan. EPM was more accurate in 701 out of 1,085 prediction events than the traditional baseline of historical average and the winning ratio of EPM versus AVG was 64.6 % for the target week. For the absolute prediction error of five diseases indicators of three infectious diseases, EPM was more accurate for the target week than AVG except for dengue fever confirmed cases. The winning ratios of EPM versus AVG for the confirmed cases of severe complicated influenza case, the rate of enterovirus infection, and the rate of influenza-like illness in the target week were 69.6 %, 83.9 and 76.0 %, respectively; instead, for the prediction of the confirmed cases of dengue fever and the confirmed cases of severe complicated enterovirus infection, the winning ratios of EPM were all below 50 %. Except confirmed cases of dengue fever, EPM provided accurate, continuous and real-time predictions of four indicators of three infectious diseases for the target week in Taiwan and outperformed the historical average data of infectious diseases.

  1. Direct Marketing Alternatives in an Urban Setting: A Case Study of Seattle Youth Garden Works

    Science.gov (United States)

    Taylor, Mykel; Young, Doug; Miles, Carol

    2010-01-01

    The focus of this study is direct marketing of produce from an urban market garden. Rather than discussing broad issues of direct marketing, we use a case study to frame the decisions a market gardener is likely to face in developing both production and marketing plans. The garden featured in this study is located in Seattle, Washington, a city…

  2. A LINEAR PROGRAMMING METHOD TO ENHANCE RESOURCE UTILIZATION CASE OF ETHIOPIAN APPAREL SECTOR

    Directory of Open Access Journals (Sweden)

    Gezahegn Tesfaye

    2016-06-01

    Full Text Available The Ethiopian industrial development strategy is characterized by export-led and labor intensive industrialization. The country is emerging as the most important investment destination in its apparel sector. Thought this sector is expected to generate more income from the export market, its export earnings remain trivial mainly due to the inefficient organizational resource utilization. One of the competent techniques that help companies to efficiently improve the use of their resources to increase their profit is linear programming. In apparel manufacturing firms, efficient use of materials such as fabrics and sewing threads and processing time at different stages of production as well as minimization of labor and materials cost are necessary to enhance their profitability. Cutting, sewing, and finishing operations deserve more attention for apparel process optimization. However, the issue of proper resource allocation remains an unsolved problem within the Ethiopian apparel industry. The aim of this research is to devise efficient resource utilization mechanism for Ethiopian apparel sector to improve their resource utilization and profitability, taking one of the garment factories engaged in the export market as a case study. Five types of products the company is currently producing, the amount of resources employed to produce each unit of the products, and the value of profit per unit from the sale of each products have been collected from the case company. The monthly availability of resources utilized and the monthly production volume of the five products have also been collected from the company. The data gathered was mathematically modeled using a linear programming technique, and solved using MS-Excel solver. The findings of the study depicts that all of the organizational resources are severely underutilized. This research proved that the resource utilization of the case company can be improved from 46.41% of the current resource

  3. Born Global from the Resource-Based Theory: A Case Study in Colombia

    Directory of Open Access Journals (Sweden)

    Alexander Tabares

    2015-07-01

    Full Text Available This paper describes how a born global firm goes into international market from inception at its early years. The objective of this paper is to analyze from the resource-based theory how a born global firm engages in international market. This empirical investigation has been carried out as an explorative single-case study, a high-tech firm, Digital Partner, based in Medellin, Antioquia. The main findings of the research show that organizational capabilities based on intellectual capital are crucial for the development of a born global. Thus, capabilities such as entrepreneurship, global vision, internationally market knowledge, learning management, IT capabilities, technological innovation, collaborative work, networks and customer orientation are recurrent and they correspond to other similar research results. Contributions of the study are both academic (for the advance of the research in born global field and practical (for the design of governmental policies to foster born global firms.

  4. Social Media Marketing : CASE: OY SUOMEN LYYRA AB

    OpenAIRE

    Eriksson, Irene

    2012-01-01

    This bachelor thesis was commissioned by Oy Suomen Lyyra Ab, the largest student online media and student card producer for higher education students in Finland. The the-sis objective was to understanding the current social media situation and activity among the students of higher education in Finland, the social media networks that the case company currently uses as well as understanding how to use these networks for successful marketing activities. The quantitative research was conducted in...

  5. [Surveys on resources and varieties on Chinese markets of crude drug Xixin].

    Science.gov (United States)

    Li, Yaoli; Yu, Jie; Cao, Chen; Xie, Baibo; Zhang, Cuiying; Liu, Zhong; Shang, Mingying; Wang, Xuan; Cai, Shaoqing

    2010-12-01

    Many species of the genus Asarum plants are used as Chinese traditional or folk medicines, in Chinese which are known as "Xixin" (Asari Radix et Rhizoma) , "Bei-Xixin" , "Hua-Xixin" and "Nan-Xixin" , etc. In order to get a clear picture of resources distribution and varieties on Chinese markets of the crude drug Xixin and provide scientific basis for their resource conservation and sustainable use, during recent years we conducted field investigations and market researches many times. The results showed that the resources of both official Xixins and non-official Xixins were decreased because of the ecological environment damage and over-digging, especially species whose population size was small. Bei-Xixin derived from A. heterotropoides var. mandshuricum was the most species on the Chinese markets except for a few areas of China. Hua-Xixin derived from A. sieboldii and non-official Xixins were mainly used in their producing areas. Cultivation of Hua-Xixin should be greatly developed, and wild resources of non-official species must be preserved strictly.

  6. The effect of social media marketing, on brand marketing and communication strategy: the case of Visit Denmark.

    OpenAIRE

    Zhang, Lingling

    2015-01-01

    Abstract Objective: This thesis seeks to provide insight into the integration of social media marketing communications and brand strategy from the perspective of the destination marketing organization. Method: Qualitative case study methodology generated understanding of the approach to DMOs’ marketing. Interview allows exploration of how online marketing strategies with the practice of social media used in destination branding processes and content analysis to analyze audience engagement to ...

  7. Generic Virtual Power Plants: Management of Distributed Energy Resources under Liberalized Electricity Market

    DEFF Research Database (Denmark)

    You, Shi; Træholt, Chresten; Poulsen, Bjarne

    2009-01-01

    The emergence of Virtual Power Plant (VPP) can be attributed to the major boost of distributed energy resources (DER), which satisfies the changing needs of modern society on energy industry. Based on this concept, DER units disregarding the differences in each individualtechnology are loosely...... aggregated with a unique interface to the external grid and energy market. This paper gives a broad overview of state-of-the-art VPP concepts and proposes a detailed generic VPP (GVPP) model running in liberalized electricity market environment. An attempt is made to provide an outline of the main functions...

  8. Canada's conventional natural gas resources : a status report : an energy market assessment

    International Nuclear Information System (INIS)

    2004-04-01

    The National Energy Board monitors the supply of all energy commodities in Canada as well as the demand for Canadian energy commodities in domestic and export markets. Energy market assessment reports examine different facets of the Canadian energy market and include long term-assessments of Canada's supply and demand as well as near-term energy market issues. This report examines the geological potential for conventional natural gas resources. An estimate of those resources for Canada was also presented. The main objective of the report is to set the groundwork for future partnerships between provincial, territorial and federal agencies. The size of Alberta's conventional natural gas resources is being examined in partnership with the Alberta Energy and Utilities Board (EUB). The ultimate potential for conventional natural gas in British Columbia is being assessed by the British Columbia Ministry of Energy and Mines. The Board's internal assessment for 2004 has revealed an estimate of 207 trillion cubic feet for the ultimate of conventional natural gas in Alberta. This estimate is higher than the estimate provided by the Canadian Gas Potential Committee in 2001 and higher than the 1992 assessment of the EUB. It was noted that most undiscovered resources in Alberta will be found in the shallow Cretaceous zones, not in deep Devonian zones. The Board also revised its estimate for the Mackenzie Delta-Beaufort Sea region and the East Newfoundland Basin. The current estimate for ultimate potential of conventional natural gas in Canada is 501 trillion cubic feet, with the following distribution of the resources by basin: Western Canada Sedimentary Basin (54.5 per cent), Northern Canada (23.1 per cent), East Coast (18.3 per cent), West Coast (3.4 per cent), Ontario (0.5 per cent), and Gulf of St. Lawrence (0.3 per cent). 39 refs., 7 tabs., 13 figs

  9. Performance of Wild Fruit Marketing in Nigeria: A Case Study of ...

    African Journals Online (AJOL)

    Performance of Wild Fruit Marketing in Nigeria: A Case Study of African Star Apple ( Chrysophllum ... This study examined marketing of wild fruits in Nigeria using African Star Apple as a case study. ... EMAIL FULL TEXT EMAIL FULL TEXT

  10. A Transmission-Cost-Based Model to Estimate the Amount of Market-Integrable Wind Resources

    DEFF Research Database (Denmark)

    Morales González, Juan Miguel; Pinson, Pierre; Madsen, Henrik

    2012-01-01

    are made to share the expenses in transmission derived from their integration, they may see the doors of electricity markets closed for not being competitive enough. This paper presents a model to decide the amount of wind resources that are economically exploitable at a given location from a transmission......In the pursuit of the large-scale integration of wind power production, it is imperative to evaluate plausible frictions among the stochastic nature of wind generation, electricity markets, and the investments in transmission required to accommodate larger amounts of wind. If wind producers......-cost perspective. This model accounts for the uncertain character of wind by using a modeling framework based on stochastic optimization, simulates market barriers by means of a bi-level structure, and considers the financial risk of investments in transmission through the conditional value-at-risk. The major...

  11. Case Studies in the Field of Marketing Education: Learner Impact, Case Performance, and Cost Efficiency

    Science.gov (United States)

    Spais, George S.

    2005-01-01

    The major objective of this study is to identify a methodology that will help educators in marketing to efficiently manage the design, impact, and cost of case studies. It is my intention is to examine the impact of case study characteristics in relation to the degree of learner involvement in the learning process. The author proposes that…

  12. Optimization of Fast Moving Consumer Goods (FMCG) marketing channels in China: a case study

    OpenAIRE

    Chun, Chen

    2015-01-01

    PhD in Management / JEL classification: M31 The operation conditions of marketing channels, regarded as the crucial external resources of enterprises, directly influence the market position of a company. Good marketing channels are significant links for enterprises to perceive market change and adjust enterprise behavior and decisions. This thesis seeks to clarify and define various factors influencing marketing channels optimization by using fast moving consuming goods (FMC...

  13. The influence of entrepreneurial orientation and family business’s resources and capabilities on marketing performances

    OpenAIRE

    Charupongsopon, Wittaya; Puriwat, Wilert

    2017-01-01

    This paper uses data from the Successful Transgenerational Entrepreneurship Practices Project (STEP Project) to investigate the influence of entrepreneurial orientation (EO) and family business’s resources and capabilities towards marketing performance. Previous researches represent an evidence of a relationship between EO and firm performance. Nevertheless, there are limited studies to investigate both psychological and physical aspects of family business like EO and family business’s resour...

  14. Adaptation of resource-market theory to the company’s strategy

    Directory of Open Access Journals (Sweden)

    Djujzen Ekaterina Jur'evna

    2015-08-01

    Full Text Available Based on the integration of resource and market approaches to strategic planning, the author clarified the steps of forming a strategy, concretized the concept of "strategic potential of the company." Formed a methodical approach to the assessment of the strategic company’s potential considering determination of its internal capacity and stability to the external environment. Developed the mechanism of the determining the strategy, involving construction of the matrix and the use of expert methods.

  15. Colorado State University: A Midscale Market Solar Customer Case Study

    Energy Technology Data Exchange (ETDEWEB)

    Holm, Alison [National Renewable Energy Lab. (NREL), Golden, CO (United States); Chernyakhovskiy, Ilya [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2016-12-01

    Despite substantial increases in solar photovoltaic (PV) deployment between 2005 and 2015, a large untapped market for solar PV deployment still exists in midscale market investments by universities. Recent estimates show that if all universities in the United States installed enough solar PV to meet 25% of their annual electricity consumption, this would cumulatively result in just over 16 gigawatts (GW) of additional installed PV capacity. Within this context, midscale market projects - loosely defined as solar PV installations ranging from 100 kilowatts (kW) to 2 megawatts (MW), but more broadly representing installations not captured in the residential or utility-scale sectors - could be an attractive option for universities. This case study focuses on one university solar customer, Colorado State University (CSU), to provide a detailed example of the challenges, solutions, and opportunities associated with university solar power procurement. Between 2009 and 2015, a combined 6,754 kW of both ground-mounted and rooftop solar PV was installed across multiple CSU campuses in Fort Collins, Colorado. This case study highlights CSU's decision-making process, campus engagement strategies, and relationships with state, local, and utility partners, which have culminated in significant on-campus PV deployment.

  16. Heritage, Governance and Marketization: a case-study from Wales

    Directory of Open Access Journals (Sweden)

    Bella Dicks

    2003-01-01

    Full Text Available This paper seeks to uncover what the marketization of heritage means in practice. Ironically, both the sponsors and the critics of heritage may over-estimate how amenable it is to the ‘spirit of enterprise’ (whether loved or loathed. This is particularly the case with heritage visitor-sites which have been set up with regeneration-targeted funding. Their planners and sponsors like to think of them as seed-beds for growing the green shoots of enterprise and economic development in the local sphere. This is in accordance with latter-day political doctrines of entrepreneurial governance and the selling of place (for both place-promotion and tourism. On the other side of the fence, their critics accuse them of selling out to the market, shoe-horning history into a standardized industry and turning local culture into a commodity. I shall argue that this picture is caricatured on both sides.

  17. STUDY ON THE MARKETING STRATEGY OF HIGHER EDUCATION INSTITUTION (CASE COMPANY SAMK INTERNATIONAL BUSINESS)

    OpenAIRE

    Khanal, Ichha; khanal, Ichha

    2017-01-01

    The purpose of conducting this thesis was to study on the marketing strategy of an educational institution. The aim of this thesis was to study on current marketing strategy and suggest the case company with new and effective ideas for marketing. The theoretical part of this thesis hold three main elements with basic knowledge of marketing. Along with marketing mix, this thesis also covered segmentation as well as marketing strategy. For the time being, SWOT approach was utilized to...

  18. TESTING INFORMATIONAL EFFICIENCY: THE CASE OF U.E. AND BRIC EMERGENT MARKETS

    OpenAIRE

    OPREAN Camelia

    2012-01-01

    Empirical finance has brought together a considerable number of studies in determining the market efficiency in terms of information in the case of an emerging financial market. Conflicting results have been generated by these researches in efficient market hypothesis (EMH), so efficiency tests in the emerging financial markets are rarely definitive in reaching a conclusion about the existence of informational efficiency. This paper tests weak-form market efficiency of eight emerging markets:...

  19. Curriculum Integration Using Enterprise Resource Planning: An Integrative Case Approach

    Science.gov (United States)

    Cannon, David M.; Klein, Helen A; Koste, Lori L.; Magal, Simha R.

    2004-01-01

    Efforts to achieve greater curriculum integration in schools of business have included team teaching, student group projects, multidisciplinary cases, and, more recently, the use of enterprise resource planning (ERP) systems. Although these approaches are beneficial, they tend to be implemented on an ad hoc basis rather than through curriculum…

  20. Opportunities for wind resources in the future competitive California power market

    International Nuclear Information System (INIS)

    Sezgen, O.; Marnay, C.; Bretz, S.; Markel, R.; Wiser, R.

    1998-01-01

    The goal of this work is to evaluate the profitability of wind development in the future competitive California power market. The viability of possible wind sites is assessed using a geographic information system (GIS) to determine the cost of development and Elfin, an electric utility production costing and capacity expansion model, to estimate the possible revenues and profits of wind farms at the sites. This approach improves on a simple profitability calculation by using site specific development cost calculations and by taking the effect of time varying market prices on revenues into account. The first component of the work is the characterization of wind resources suitable for use in production costing and capacity expansion models such as Elfin that are capable of simulating competitive electricity markets. An improved representation of California wind resources is built, using information collected by the California Energy Commission in previous site evaluations, and by using a GIS approach to estimating development costs at 36 specific sites. These sites, which have been identified as favorable for wind development, are placed on Digital Elevation Models and development costs are calculated based on distances to roads and transmission lines. GIS is also used to develop the potential capacity at each site by making use of the physical characteristics of the terrain, such as ridge lengths. In the second part of the effort, using a previously developed algorithm for simulating competitive entry to the California electricity market, Elfin is used to gauge the viability of wind farms at the 36 sites. The results of this exercise are forecasts of profitable development levels at each site and the effects of these developments on the electricity system as a whole. Results suggest that by the year 2030, about 7.5 GW of potential wind capacity can be profitably developed assuming rising natural gas prices. This example demonstrates that an analysis based on a

  1. Assessment of online marketing communications of an automotive company - A case study of Jaguar Cars, Sweden

    OpenAIRE

    Bendzovska, Daniela; Blomqvist, Michelle; Rubenstein, Sara

    2008-01-01

    Over the years, the traditional face of marketing has changed. Companies need to adopt ongoing marketing strategies to stay ahead of their competitors; the design and content of their strategies continue to evolve. In this thesis a case study has been conducted on one company within the automotive industry in Sweden. The case study was performed on Jaguar Cars in Sweden and an assessment of their use of Online Marketing Communication (OMC) as a marketing tool was made. The case study indicat...

  2. Sport Marketing and Sponsorship: Case of Turkish Airlines Corporation

    Directory of Open Access Journals (Sweden)

    Ahmet SARITAS

    2017-05-01

    Full Text Available In previous decades, sport activities were hold only in local and regional areas and they used to attract only a small group of people. These activities were mostly far from professionalism and mainly amateurish. Reaching many people took too much time. After the developments in technology and especially in mass communication systems, all sportive branches have started to reach much more people. Today, sport activities are followed by many people. The sport activities today are not only a sport but also a sector which run millions of dollars. Because of these developments, a concept called as “sport industry” has emerged. Especially football and other specific branches of sports such as basketball, volleyball and baseball have started to reach much more people. Male and female athletes in this industry have become well-known stars. Big companies have signed sponsorship agreements with world-famous stars and teams, and by this way they have started to market their products to the target consumers. Many of old and big companies have realized the positive effect of sport on the people. So, they have tried to introduce themselves in global market through some of sport clubs or organizations. Many old companies in the world have been applying this strategy for marketing. This strategy is getting more popular day by day. By developing technology and globalization, big Turkish companies have tended to provide sport sponsorships. As a typical example, Turkish Airlines Corporation has been trying to increase its brand familiarity and reliability through advertisement for 10 years. In this study in which the sponsorship activities of THY are examined, the explorational research type that is mostly used with case research, has been carried out by deepening the information collected from secondary data. Marketing and sponsorship activities which were used by THY have been analyzed, and material and immaterial values gained by THY by means of these

  3. The new on-line marketing medium: viral marketing. Analysis of the field through two case studies

    OpenAIRE

    Sasigain Salvador, Miren

    2014-01-01

    Purpose: This paper synthesizes the emerging literature on viral marketing through the analysis of two case studies and identifies and evaluates important factors that need to be considered when organizing a viral marketing campaign nowadays; the elements used the implemented strategy, the impact and results. The companies to be studied have been successful developing viral marketing strategies even they differ in size, sector and product offered. Literature Review: Definition of tradition...

  4. Market power in interactive environmental and energy markets: the case of green certificates

    International Nuclear Information System (INIS)

    Amundsen, Eirik S.; Nese, Gjermund

    2004-01-01

    Markets for environmental externalities are typically closely related to the markets causing such externalities, whereupon strategic interaction may result. Along these lines, the market for Green Certificates is strongly interwoven in the electricity market as the producers of green electricity are also the suppliers of Green Certificates. In this paper, we formulate an analytic equilibrium model for simultaneously functioning electricity and Green Certificate markets, and focus on the role of market power. We consider two versions of a Nash-Cournot game: a standard Nash-Cournot game where the players treat the market for Green Certificates and the electricity market as separate markets; and a Nash-Cournot game with endogenous treatment of the interaction between the electricity and Green Certificate markets with conjectured price responses. One result is that a certificate system faced with market power may collapse into a system of per unit subsidies, as the producers involved start to game on the joint functioning of markets. (author)

  5. COMPETITIVE ADVANTAGE OF A FRANCHISEE IN THE SOFTWARE MARKET: THE CASE OF TOTVS

    OpenAIRE

    Matoso, Joelson Obregão; Abib, Gustavo

    2015-01-01

    ABSTRACT In highly competitive technology markets, such as the market in which Enterprise Resource Management (ERP) service providers do business, it has become of fundamental importance to understand the factors that create competitive advantages. This paper presents the support from the theoretical frameworks offered by the Resource-based View (RBV) and the Market-based View (MBV) to attempt to explain the competitive advantage held by Totvs Curitiba, a franchise of Totvs, which in turn is ...

  6. Innovation excellence. Creating market success in the energy and natural resources sector

    Energy Technology Data Exchange (ETDEWEB)

    Scholtissek, Stephan

    2011-07-01

    In this book, author Stephan Scholtissek examines innovations as they relate to companies in the energy and natural resources sector, which contrary to popular opinion are indeed innovative. These companies are undergoing massive change as the balance of power shifts towards emerging economies and as the world looks to a range of low carbon technologies. Scholtissek sheds light on different forms of innovation and argues that R and D resources must be extended across all these forms. He includes a number of detailed case studies from the energy and natural resources industries that have shown a remarkable capacity to innovate: BP, Dow Corning, Evonik Industries, Iberdrola, Marathon Oil, Perrier, Schott and Siemens. (orig.)

  7. Developing green energy resources - a case study in B.C

    International Nuclear Information System (INIS)

    McKenna, J.; Thompson, P.

    2001-01-01

    British Columbia Hydro, a Crown Corporation embarked on a strategy to become a sustainable energy company in 2001. An integral part of that strategy was to include reliable green and alternative energy sources in its power generation mix. In this framework, green and alternative energy contributes substantially to future investment decisions, revenue and competitive positioning in the market place. This paper presents a case study for green energy resources in the context of British Columbia Hydro. It discusses methods to quantify Greenhouse Emissions and ways to reduce Greenhouse Gases by choosing cleaner power with examples from a demonstration project on Vancouver Island

  8. The German energy market. 2014 yearbook. Data and facts on conventional and renewable energy resources

    International Nuclear Information System (INIS)

    Schiffer, Hans-Wilhelm; RWTH Aachen Univ.; World Energy Council, London

    2014-01-01

    The present book provides an overview of the energy market of the German Federal Republic. Its main emphasis is on structures of demand and supply in the markets for crude oil, brown coal, hard coal, natural gas and electricity. A special chapter has been dedicated to renewable energy resources. Another focal area are the price formation mechanisms for oil, coal, natural gas and electricity. The development of energy demand is analysed, differentiating between the sectors industry, transport, households and trade/industry/services. The book addresses the international climate protection treaties, the legal framework for climate protection activities at the European level and the implementation of trade in greenhouse gas emission permits in Germany. It presents current forecasts and scenarios, thus pointing out possible perspectives in the German energy market. It also discusses the framework conditions for Germany's energy policy. The energy markets are portrayed through facts and figures compiled in a total of 125 tables and 148 diagrams. Details of ownership of more than 100 utility companies are made transparent. The chapter on energy in the coalition agreement of 27 November 2013 between the Christian Democratic Union, Christian Social Union and the Social Democratic Party is documented verbatim. Rounding off the publication is a detailed glossary that will facilitate the reader's understanding of complex matters in the field of energy economy.

  9. Optimizing the structure of financial resources of industrial enterprises in the market economy mechanism

    Directory of Open Access Journals (Sweden)

    A. Vlasov

    2015-01-01

    Full Text Available The article deals with the optimization of the structure of financial resources of industrial enterprises in the market economy mechanism. The slowdown of the Russian economy force companies to promote more accurate system financial planning its activities. In modern economic conditions the company's performance is largely dependent on the ability of management to more accurately predict financial flows, as well as more accurately predict the financial and human resources to ensure solvency of the enterprise, thus more competent to form the strategy of development of the organization.Goal / task. The aim of the article the search for the optimal structure of financial resources of industrial enterprises in the market economy mechanism and to develop proposals for the sustainable development of the enterprise. The task of this article is to investigate the structure of financial resources of the enterprise, in a deteriorating economic situation that must be considered in the sustainable development of industrial enterprises.Methodology. In conducting this study the main sources of the original data were the materials of the state statistics, the works of famous economists. The basis of the methodological developments based on comparative methods of analysis.Results. Given the concept of optimizing the structure of financial resources of the industrial enterprises. It shows the influence of external and internal factors affecting the stability of the industrial enterprises. Highlighted the impact of the economic situation on the role of these factors.Conclusions / significance. In the current economic conditions of the state and the new economic realities, it is necessary to focus to industrial enterprises to conduct an effective economic policy, thereby improving the financial stability of the enterprise.

  10. Tourism's impacts on natural resources: A positive case from China.

    Science.gov (United States)

    Li, Wenjun; Zhang, Qian; Liu, Chunyan; Xue, Qifu

    2006-10-01

    Tourism development may result in negative impacts on natural resources owing to overuse and mismanagement. However, tourism may also play positive roles in natural resource conservation, which has rarely been verified in practice, although some researchers have demonstrated this in theory. In this article, taking the Jiuzhaigou Biosphere Reserve as a case study area, we conducted an analysis for the environmental impacts from tourism development based on social survey and interpretation of remote sensing images. The results show that the natural environment was not degraded and some indicators are even improving because all the residents have participated in tourism and given up farming and hunting. It is concluded that it is possible to use tourism as a way to balance natural resource conservation and economic development under the preconditions of making effective policies to encourage and help local people participate in tourism business and to benefit from it.

  11. Tourism's Impacts on Natural Resources: A Positive Case from China

    Science.gov (United States)

    Li, Wenjun; Zhang, Qian; Liu, Chunyan; Xue, Qifu

    2006-10-01

    Tourism development may result in negative impacts on natural resources owing to overuse and mismanagement. However, tourism may also play positive roles in natural resource conservation, which has rarely been verified in practice, although some researchers have demonstrated this in theory. In this article, taking the Jiuzhaigou Biosphere Reserve as a case study area, we conducted an analysis for the environmental impacts from tourism development based on social survey and interpretation of remote sensing images. The results show that the natural environment was not degraded and some indicators are even improving because all the residents have participated in tourism and given up farming and hunting. It is concluded that it is possible to use tourism as a way to balance natural resource conservation and economic development under the preconditions of making effective policies to encourage and help local people participate in tourism business and to benefit from it.

  12. Foreign Entry Modes Under Institutional Pressures: The Impact of Strategic Resource Seeking and Market Seeking Strategies

    Directory of Open Access Journals (Sweden)

    Manuel Portugal Ferreira

    2008-01-01

    Full Text Available Multinational corporations (MNCs are subject to the various dimensions of the external institutional environments. Institutional theory suggests that MNCs need to conform to the prevailing rules, norms and procedures of the locations where they operate in order to survive and grow. This means that MNCs need to develop the best possible configuration of strategy-structure for their worldwide operations. Previous research has noted that in these conditions firms may simply seek to follow a referent other. However, MNCs’ specific strategy for a focal foreign operation is likely to determine the entry mode for each host country. In certain circumstances it may be whether MNCs are pursuing a market-seeking strategy or a strategic resource seeking strategy that shapes the entry mode in face of the prevailing institutional pressures. We contribute to the understanding of entry modes into foreign markets as a reflection of a strategic choice that is bound by institutional constraints.

  13. Meme media and meme market architectures knowledge media for editing distributing and managing intellectual resources

    CERN Document Server

    Tanaka, Y

    2003-01-01

    "In this book, Yuzuru Tanaka proposes a powerful new paradigm: that knowledge media, or "memes," operate in a way that closely resembles the biological function of genes, with their network publishing repository working as a gene pool to accelerate the evolution of knowledge shared in our societies. In Meme Media and Meme Market Architectures: Knowledge Media for Editing, Distributing, and Managing Intellectual Resources, Tanaka outlines a ready-to-use knowledge media system, supplemented with sample media objects, which allows readers to experience the knowledge media paradigm."--Jacket.

  14. Hybrid control scheme for distributed energy resource management in a market context

    DEFF Research Database (Denmark)

    Han, Xue; Bindner, Henrik W.; Mehmedalic, Jasmin

    2015-01-01

    In modernizing the electricity grid, distributed energy resources (DERs) can play an important role in accommodating intermittent energy sources, assisting system operation and the transition to a smart grid. Proper aggregation and coordination of the available DER units is required to provide...... flexibility to meet regular demand from the distribution system operator (DSO). By considering both their physical constraints and the economical system operation, this paper proposes a realtime hybrid management system for DER units in a market environment, which considers both the request from the DSO...

  15. Democracy and Markets: The Case of Exchange Rates

    OpenAIRE

    John R. Freeman; Jude C. Hays; Helmut Stix

    1999-01-01

    The relationships between the workings of democratic institutions and currency markets are studied. Several competing propositions about how political (re)equilibration affects currency markets are derived and tested. The results support the view that democratic politics affects currency markets. Expectations and uncertainty about electoral outcomes and government survival affect the probability of switching between currency market equilibria. Additionally, opinion polls about chief executive...

  16. MARKETING MIX POLICIES IN FMCG CASE-STUDY: THE ADVERTISING STRATEGY

    OpenAIRE

    ANA MARIA BOBEICA

    2011-01-01

    This paper explores the relationships between selected marketing mix elements in the area of FMCG. It discusses the nature and sometimes negative consequences of the dominating marketing paradigm of today, marketing mix management, and furthermore discusses how modern research into, for example in the case of FMCG Companies, the marketing policies as well as customer relationship tactics shows that another approach to marketing is required. It proposes a conceptual framework in which marketin...

  17. A technical practice of affiliate marketing : case study: coLanguage and OptimalNachhilfe

    OpenAIRE

    Phan, Giang

    2015-01-01

    This study aims to introduce a new marketing method: Affiliate marketing. In addition, this study explains and explores many types of affiliate marketing. The study focuses on defining affiliate marketing methods and the technologies used to develop it. To clarify and study this new business and marketing model, the study introduces two case studies: coLanguage and OptimalNachhilfe. In addition, various online businesses such as Amazon, Udemy, and Google are discussed to give a broader v...

  18. Enhancing the Vietnamese market presence of the case company Uber Vietnam by implementing a partnership strategy

    OpenAIRE

    Vu, Tram

    2016-01-01

    This thesis is dedicated to studying the concept of partnership marketing and apply the knowledge gained to the commissioner Uber Vietnam through actual research. The case company has entered the Vietnamese transportation market in 2015 and is currently going through a rough time acquiring market attention. Partnership marketing has been one of the main strategies that the commissioner applied in its market entry plan, however it did not deliver the expected result. Therefore, the thesis writ...

  19. Market restructuring and public incentives: the Turkish case of fresh produce marketing cooperatives

    OpenAIRE

    Lemeilleur, Sylvaine; Bignebat, Celine; Codron, Jean Marie; Humboldt University of Berlin

    2006-01-01

    Faced to the fast restructuring agrofood markets in Turkey, the Turkish State set up new institutional devices to support agricultural marketing cooperatives. This article analyses the dynamics of these public incentives towards producers’ organizations on the restructuration of the Turkish fresh fruit and vegetable market. The wholesale market law enacted 1995 established brokers on wholesale market halls who collected an atomized supply and guarantee the access of small producers to large s...

  20. Facebook Marketing Strategy : Case: Pint Please Mobile Application

    OpenAIRE

    Pasma, Melissa

    2017-01-01

    This thesis was made to develop a Facebook marketing strategy for a mobile application start-up company Pint Please Ltd in order to improve their Facebook marketing in the United Kingdom. The aim of this thesis is to help the commissioner plan, implement, measure and improve their marketing activities in Facebook and support their marketing efforts in acquiring users for their craft beer application. The theory introduces marketing strategy development process and focuses on describing Facebo...

  1. Content Marketing for Small/Medium Online Re-tailers: Case Lamnia

    OpenAIRE

    Ngo, Mai

    2015-01-01

    The aim of the study was to acquire a deeper knowledge of content marketing, its relevance to small and medium online retailing businesses, and to examine the implementation of content marketing strategy by the case company. The research is done in parallel with the case company’s marketing development activities, thus it also determines the effectiveness of different content marketing tactics that were used. The data for the theoretical part of this thesis was collected from secondary da...

  2. Strategic human resource management and corporate social responsibility: Evidence from Emerging Markets

    Directory of Open Access Journals (Sweden)

    Talita Rosolen

    2016-09-01

    Full Text Available Corporate social responsibility practices are increasingly being adopted and legitimized in business and they impact the strategic and operational levels in various areas. The integration of these criteria and practices in the strategic management involves many factors, and human resource management is an essential aspect for the accomplishment of such initiative. Thus, this paper associates the relationship among corporate social responsibility (CSR various dimensions (strategic, ethical, social and environmental and strategic human resource management (SHRM in companies operating in Brazil. We also aim to identify whether there is impact of other aspects on this relationship, namely: size, industry and company internationalization level (if national or multinational. Results show evidence that ethical CSR can be associated to SHRM. Environmental CSR showed marginal relation, and social and strategic CSR presented no significant association. Those results emphasize the need to further develop strategic actions of CSR into human resource management in emerging markets. Managers can also benefit from those findings, as it is possible to have a broad view of limitations and opportunities regarding the role played by human resource management in CSR.

  3. Transforming Economies. The Case of the Norwegian Electricity Market Reform

    International Nuclear Information System (INIS)

    Olsen, Per Ingvar

    2000-01-01

    The topic of this thesis is the shaping of modern economies, represented by a case-study of the Norwegian electricity market reform process. The essential questions raised are: Why are industries and economies organized the way they are? and Why and how do they occasionally experience fairly radical transformations during which we come to see their organizational structures and associated behaviors in entirely different ways? To answer these questions, the author has followed a radical market-making economic reform process through its many projects, processes and rivalries, from its roots in specific historical controversies through its major breakthrough and into a stabilized new economic system. A major argument through out the analysis is that economics as a scientific activity and -community plays a particularly important role in the re-shaping of economic systems. Large scale economic reforms are found to be dependent upon scientific and political powers and legitimacy which results from broad consensus within the relevant scientific communities. In order to make his point, the author presents and discusses various historical economic reform initiatives both within the Norwegian electricity sector, within other sectors of the economy and in other countries. He also presents elements of a broad process of reorientation within economics during the 1970s and follows these new conceptions up to the electricity market reform process in the late 1980s. The analysis tries to explain why Norway became a hotbed for market reform of the technically integrated and institutionally complex and locked-in electricity system, but also fries to extract medium range insights about economic reform processes and to discuss more general implications for other large scale economic reform projects as well as for economic theories about economic change - through a rethinking of some of the basics in economic thought. The thesis is separated into four parts. The first part discusses

  4. Transforming Economies. The Case of the Norwegian Electricity Market Reform

    Energy Technology Data Exchange (ETDEWEB)

    Olsen, Per Ingvar

    2000-07-01

    The topic of this thesis is the shaping of modern economies, represented by a case-study of the Norwegian electricity market reform process. The essential questions raised are: Why are industries and economies organized the way they are? and Why and how do they occasionally experience fairly radical transformations during which we come to see their organizational structures and associated behaviors in entirely different ways? To answer these questions, the author has followed a radical market-making economic reform process through its many projects, processes and rivalries, from its roots in specific historical controversies through its major breakthrough and into a stabilized new economic system. A major argument through out the analysis is that economics as a scientific activity and -community plays a particularly important role in the re-shaping of economic systems. Large scale economic reforms are found to be dependent upon scientific and political powers and legitimacy which results from broad consensus within the relevant scientific communities. In order to make his point, the author presents and discusses various historical economic reform initiatives both within the Norwegian electricity sector, within other sectors of the economy and in other countries. He also presents elements of a broad process of reorientation within economics during the 1970s and follows these new conceptions up to the electricity market reform process in the late 1980s. The analysis tries to explain why Norway became a hotbed for market reform of the technically integrated and institutionally complex and locked-in electricity system, but also fries to extract medium range insights about economic reform processes and to discuss more general implications for other large scale economic reform projects as well as for economic theories about economic change - through a rethinking of some of the basics in economic thought. The thesis is separated into four parts. The first part discusses

  5. Energy storage systems: power grid and energy market use cases

    Directory of Open Access Journals (Sweden)

    Komarnicki Przemysław

    2016-09-01

    Full Text Available Current power grid and market development, characterized by large growth of distributed energy sources in recent years, especially in Europa, are according energy storage systems an increasingly larger field of implementation. Existing storage technologies, e.g. pumped-storage power plants, have to be upgraded and extended by new but not yet commercially viable technologies (e.g. batteries or adiabatic compressed air energy storage that meet expected demands. Optimal sizing of storage systems and technically and economically optimal operating strategies are the major challenges to the integration of such systems in the future smart grid. This paper surveys firstly the literature on the latest niche applications. Then, potential new use case and operating scenarios for energy storage systems in smart grids, which have been field tested, are presented and discussed and subsequently assessed technically and economically.

  6. Use of Online Information Resources by RMIT University Economics, Finance, and Marketing Students Participating in a Cooperative Education Program

    Science.gov (United States)

    Costa, Cathy

    2009-01-01

    This paper examines the use of online information resources by Economics, Finance, and Marketing 3rd year students in a cooperative education program and explores some possible factors and issues that influence how students use these resources. The nature of Work Integrated Learning (WIL) programs, the business information environment, and the…

  7. Implementing interorganizational cooperation in labour market reintegration: a case study.

    Science.gov (United States)

    Ståhl, Christian

    2012-06-01

    To bring people with complex medical, social and vocational needs back to the labour market, interorganizational cooperation is often needed. Yet, studies of processes and strategies for achieving sustainable interorganizational cooperation are sparse. The aim of this study was to analyse the implementation processes of Swedish legislation on financial coordination, with specific focus on different strategies for and perspectives on implementing interorganizational cooperation. A multiple-case study was used, where two local associations for financial coordination were studied in order to elucidate and compare the development of cooperative work in two settings. The material, collected during a 3-year period, consisted of documents, individual interviews with managers, and focus groups with officials. Two different implementation strategies were identified. In case 1, a linear strategy was used to implement cooperative projects, which led to difficulties in maintaining cooperative work forms due to a fragmented and time-limited implementation process. In case 2, an interactive strategy was used, where managers and politicians were continuously involved in developing a central cooperation team that became a central part of a developing structure for interorganizational cooperation. An interactive cooperation strategy with long-term joint financing was here shown to be successful in overcoming organizational barriers to cooperation. It is suggested that a strategy based on adaptation to local conditions, flexibility and constant evaluation is preferred for developing sustainable interorganizational cooperation when implementing policies or legislation affecting interorganizational relationships.

  8. Developing e-marketing tools : Case company: CASTA Ltd.

    OpenAIRE

    Nguyen, Chi

    2014-01-01

    This Bachelor’s thesis topic is developing e-marketing tools for the B2C sector of CASTA Ltd. The final outcome is a set of online marketing tools guidelines that can improve business activities, especially marketing effectiveness. Based on the company’s status as a novice in online marketing field, the thesis will focus on the basic level of three specific online marketing tools, instead of covering the whole e-marketing subject. The theoretical framework first describes the concept of e...

  9. Practice as a Marketing Tool: Four Case Studies.

    Science.gov (United States)

    Smith, Duncan

    1995-01-01

    Discusses the experiences of four librarians who adopted marketing strategies to improve their practice and their institution's services, and examines the role of marketing in today's information society. (AEF)

  10. Case studies of market research for three transportation communication products

    Science.gov (United States)

    1994-03-01

    This report completes a two-part project in support of the Volpe Center program, Public Acceptance and Markets for Various IVHS Services. The first report, A Primer on Marketing Research, provides an overview of the research approaches an...

  11. MARKET INFORMATIONAL EFFICIENCY TESTS AND ITS CRITICS: THE CASE OF EMERGENT CAPITAL MARKETS

    OpenAIRE

    OPREAN Camelia; BRATIAN Vasile

    2012-01-01

    Efficient Market Hypothesis (EMH) has attracted a considerable number of studies in empirical finance, particularly in determining the market efficiency of an emerging financial market. Conflicting and inconclusive outcomes have been generated by various existing studies in EMH. In addition, efficiency tests in the emerging financial markets are rarely definitive in reaching a conclusion about the issue. The paper proposes a critical analysis regarding the testing methods of the informational...

  12. Online marketing & social media : case: Mediterranean Palace Hotel, Thessaloniki

    OpenAIRE

    Arnis, Angelos

    2012-01-01

    Traditional companies and especially in European countries such as Greece, lack the knowledge and motivation in order to move away from the traditional marketing methods to more revolutionary ways, such as online marketing. The purpose of this thesis is to explain what is online marketing and the importance of a sound presence on the social media. It also sets as a marketing plan, proposals on how the hotel in question should act in order to strengthen their presence in the Online and Soc...

  13. Marketing Communications in Public Administration : Case: Municipal IT Unit

    OpenAIRE

    Teräväinen, Terhi

    2011-01-01

    Marketing communications is traditionally associated with the private sector and commercial activities, but the term is nowadays also widely used in public sector contexts. In this thesis marketing communications is analysed from a public administration point of view. The empirical part deals with marketing communications executed by the Municipal IT Unit of the Ministry of Finance. The objective is to find out what is considered important when it comes to planning and implementing market...

  14. E-marketing plan : case: Security Shredding & Storage Company, UK

    OpenAIRE

    Olyazaeva, Baina

    2015-01-01

    The Internet has immensely changed the way information is shared, and has had a serious impact on marketing. Online marketing is becoming more powerful every day by providing value and good results for both businesses and people around the world. In the business world, the Internet is likely to be at the heart of a marketing strategy. It allows to decrease costs in traditional marketing, to create more effective ways to reach customers and to make businesses more competitive and responsive. S...

  15. Loyalty marketing in automobile dealerships : case: car dealer X

    OpenAIRE

    Hyyryläinen, Heidi

    2012-01-01

    The purpose of this thesis is to study how customer loyalty is taken into account in automobile dealerships, what loyalty marketing means are used to improve customer loyalty, and what potential new loyalty marketing means can be implemented. The thesis is commissioned by Car dealer X. In the theoretical part, areas covered are customership and loyalty marketing. Customership includes customer satisfaction, customer loyalty, customer value and customer retention. Loyalty marketing contain...

  16. Measuring Metrics for Social Media Marketing : Case: Marsaana Communications

    OpenAIRE

    Yli-Pietilä, Heidi

    2016-01-01

    This thesis looks into social media marketing, what relationship public relations has with social media marketing and brand equity. The challenge with utilizing social media marketing is identifying the right tools to use in measuring the success or effectiveness of it. In this thesis I investigate a set of tools a Finnish PR agency could utilize in measuring the effects of their social media marketing efforts on their client’s brand equity. This thesis topics include new media in specifi...

  17. The construction of marketing measures: the case of viewability

    OpenAIRE

    Cluley, Robert

    2018-01-01

    This study seeks to develop a critical understanding of marketing measures. Marketing measures inform a variety of marketing practices and have been subject to ethical, discursive and epistemological critique. Informed by a range of theoretical work, this study sheds light on the construction of a key marketing measure in digital advertising: viewability. It shows how a range of competing interests can be mobilized and aligned; how an object of interest can be stabilized; and how standards fo...

  18. Perceptions of content marketing : case study on Finnish companies

    OpenAIRE

    Hänninen, Heli

    2015-01-01

    The discipline of marketing has gone through some major changes over the past couple of decades. The power is moving away from companies to consumers, who are playing a more significant role than ever before. Furthermore, the increasing number of marketing channels and the digitalization of media create not only challenges but also opportunities for companies. These shifts in the environment have actually made content marketing to be one of the most popular concepts in marketing today. Conte...

  19. Resources of the workers of small and medium business and their well-being in the labor market

    Directory of Open Access Journals (Sweden)

    Yu Yu Chilipenok

    2016-12-01

    Full Text Available The article presents the results of the study aimed to describe the employee of small and medium business as a subject of the contemporary Russian social and labor relations in terms of his resource endowments. From the theoretical point of view, the study was conducted within the resource-based approach: the main resources of small and medium business employees, their behavior in the labor market as depending on the resource supply were analyzed on the data of the Russian monitoring of the economic situation and the health of the population (RLMS of the National Research University “Higher School of Economics”. The employees’ well-being in the labor market was measured by the fear to lose one’s jobs, and confidence in the ability and the desire to find a new job. Based on the empirical data the authors identify average, normal levels of resource endowments, and the features of the subject of social and labor relations in the light of particular levels of different resources supply. The authors note the low economic security of small and medium business employees as a reason for the financial factor to have a decisive influence on the behavior of this category of workers in the labor market. There also conclusions about the importance of information and innovative resource and workers’ health to realize their independent position in the labor market and get ready for the labor mobility.

  20. Cost vs. Market Value: The Case for Reporting Endowment Investments at Market Value.

    Science.gov (United States)

    Bland, Harold

    1992-01-01

    The difference between cost and market value of endowment investments is significant for many colleges and universities. These investments should always be reported at market value to provide relevant, comparable, consistent, and understandable financial information. Nonmanagement users of institutional financial statements prefer market rather…

  1. A note on strategic delegation : The market share case

    NARCIS (Netherlands)

    Jansen, Thijs; van Lier, Arie; van Witteloostuijn, Arjen

    We consider a two-stage market share delegation game with two competing firms. Each owner delegates the production decision to a manager. Each manager's remuneration is a weighted sum of profits and market share. The market share delegation game results in higher duopoly profits than the sales

  2. Using Case Studies to Teach Interdisciplinary Water Resource Sustainability

    Science.gov (United States)

    Orr, C. H.; Tillotson, K.

    2012-12-01

    Teaching about water resources and often emphasizes the biophysical sciences to understand highly complex hydrologic, ecologic and engineering systems, yet most impediments to improving management emerge from social processes. Challenges to more sustainable management often result from trade-offs among stakeholders (e.g., ecosystem services, energy, municipal use, and agriculture) and occur while allocating resources to competing goals of economic development, social equity, and efficient governance. Competing interests operating across multiple scales can increase tensions and prevent collaborative resolution of resource management problems. Here we discuss using specific, place-based cases to teach the interdisciplinary context of water management. Using a case approach allows instructors to first explore the geologic and hydrologic setting of a specific problem to let students understand where water comes from, then how it is used by people and ecosystems, and finally what conflicts arise from mismatches between water quality, quantity, timing, human demand, and ecosystem needs. The case approach helps students focus on specific problem to understand how the landscape influences water availability, without needing to first learn everything about the relevant fields. We look at geology, hydrology and climate in specific watersheds before addressing the human and ecosystem aspects of the broader, integrated system. This gives students the context to understand what limits water availability and how a water budget constrains possible solutions to sustainability problems. It also mimics the approach we have taken in research addressing these problems. In an example case the Spokane Coeur D'Alene basin, spanning the border between SE Washington and NW Idaho, includes a sole source aquifer system with high exchange between surface water and a highly conductive aquifer. The Spokane River does not meet water quality standards and is likely to face climate driven shifts

  3. Geothermal resources in Italy and world-wide: scientific debate and market evolution

    International Nuclear Information System (INIS)

    Frey, M.; Rizzi, F.

    2008-01-01

    This paper describes the state of the art in development and utilization of geothermal resources in Italy and Tuscany. Departing from the geological peculiarities of this region, which have contributed to Italy's leading role in technological innovation since the beginning of geo thermoelectric power generation (GPG), recent evidences from the market and scientific community are here analyzed in order to answer the question whether the economic downturn will put geothermal energy on the back burner, or if it will function as a catalyst for change. The first section explores the role of geothermal energy within the renewable energy mix. After an introduction on the strengths and weaknesses of the Italian energy system, the evolution of the matches between different types of geothermal resources (high, medium and low enthalpies) and technologies is analyzed from an economic, technical and environmental point of view. Here, the evolution of the regulatory framework emerges as one of the main driving forces behind incremental innovation and the spreading of technologies. The move towards sustainability seems to stimulate the market in spite of the barriers to entry linked to capital intensiveness and the risks related to geothermal investments. Beside the growth of relationships between industrial actors, public administration and scientific community, the analysis identifies the down scale of plants, the integration with other renewable and the industrial integration as the main next challenges in the field of geothermal competitiveness. To this end, the implementation of such new tools for territorial management as the ones based on LCA (Life Cycle Assessment) and SMCE (Social Multi Criteria Evaluation) is expected to stimulate further improvements and innovations. The second section analyzes the present regulatory framework at the communitarian, national and local level and the allocation of economical resources to research and development in particular in relation

  4. The case for workforce development in social marketing.

    Science.gov (United States)

    Pounds, Lea

    2016-01-01

    The Centers for Disease Control and Prevention, Association of Schools and Programs of Public Health, and the Council on Linkages Between Academia and Public Health Practice have emphasized the increasing need to train the public health workforce in social marketing. With only 21 U.S. academic institutions offering course work in social marketing and only four institutions offering degrees in social marketing there is a gap between what academic institutions are offering and these recommendations (Kelly, 2013 ). The successful application of social marketing in public health practice relies on academic institutions creating and promoting social marketing-related programs.

  5. Electricity market price volatility: The case of Ontario

    International Nuclear Information System (INIS)

    Zareipour, Hamidreza; Bhattacharya, Kankar; Canizares, Claudio A.

    2007-01-01

    Price volatility analysis has been reported in the literature for most competitive electricity markets around the world. However, no studies have been published yet that quantify price volatility in the Ontario electricity market, which is the focus of the present paper. In this paper, a comparative volatility analysis is conducted for the Ontario market and its neighboring electricity markets. Volatility indices are developed based on historical volatility and price velocity concepts, previously applied to other electricity market prices, and employed in the present work. The analysis is carried out in two scenarios: in the first scenario, the volatility indices are determined for the entire price time series. In the second scenario, the price time series are broken up into 24 time series for each of the 24 h and volatility indices are calculated for each specific hour separately. The volatility indices are also applied to the locational marginal prices of several pricing points in the New England, New York, and PJM electricity markets. The outcomes reveal that price volatility is significantly higher in Ontario than the three studied neighboring electricity markets. Furthermore, comparison of the results of this study with similar findings previously published for 15 other electricity markets demonstrates that the Ontario electricity market is one of the most volatile electricity markets world-wide. This high volatility is argued to be associated with the fact that Ontario is a single-settlement, real-time market

  6. Electricity market models and RES integration: The Greek case

    International Nuclear Information System (INIS)

    Simoglou, Christos K.; Biskas, Pandelis N.; Vagropoulos, Stylianos I.; Bakirtzis, Anastasios G.

    2014-01-01

    This paper presents an extensive analysis of the Greek electricity market for the next 7-year period (2014–2020) based on an hour-by-hour simulation considering five different RES technologies, namely wind, PV, small hydro, biomass and CHP with emphasis on PV integration. The impact of RES penetration on the electricity market operation is evaluated under two different models regarding the organization of the Greek wholesale day-ahead electricity market: a mandatory power pool for year 2014 (current market design) and a power exchange for the period 2015–2020 (Target Model). An integrated software tool is used for the simulation of the current and the future day-ahead market clearing algorithm of the Greek wholesale electricity market. Simulation results indicate the impact of the anticipated large-scale RES integration, in conjunction with each market model, on specific indicators of the Greek electricity market in the long-term. - Highlights: • Analysis of the Greek electricity market for the next 7-year period (2014–2020) based on hour-by-hour simulation. • Five different RES technologies are considered with emphasis on PV integration. • A power pool (for 2014) and a power exchange (for 2015–2020) are considered. • Various market indicators are used for the analysis of the impact of the RES integration on the Greek electricity market. • Two alternative tariff schemes for the compensation of the new ground-mounted PV units from 2015 onwards are investigated

  7. Natural gas transits and market power. The case of Turkey

    Energy Technology Data Exchange (ETDEWEB)

    Weiser, Florian; Schulte, Simon

    2017-08-15

    Turkey is a key country in order to realize the Southern Gas Corridor (SGC) due to its geographical location. However, as the main transit country within the SGC, Turkey could potentially exert market power with gas transits. Whether Turkey exerts market power or not, is crucial for an economic assessment of the SGC. Hence, the article investigates this issue quantitatively using a global partial equilibrium gas market model. An oligopolistic and a competitive supply structure in Europe in 2030 are considered in the model. If the European gas market in 2030 is characterized by an oligopolistic supply, Turkey is able to exert market power resulting in higher prices compared to competitive transits, in particular in South Eastern Europe. In a competitive market structure, however, the importance of the SGC and thus the potential of Turkish transit market power is limited.

  8. Natural gas transits and market power. The case of Turkey

    International Nuclear Information System (INIS)

    Weiser, Florian; Schulte, Simon

    2017-01-01

    Turkey is a key country in order to realize the Southern Gas Corridor (SGC) due to its geographical location. However, as the main transit country within the SGC, Turkey could potentially exert market power with gas transits. Whether Turkey exerts market power or not, is crucial for an economic assessment of the SGC. Hence, the article investigates this issue quantitatively using a global partial equilibrium gas market model. An oligopolistic and a competitive supply structure in Europe in 2030 are considered in the model. If the European gas market in 2030 is characterized by an oligopolistic supply, Turkey is able to exert market power resulting in higher prices compared to competitive transits, in particular in South Eastern Europe. In a competitive market structure, however, the importance of the SGC and thus the potential of Turkish transit market power is limited.

  9. Creating a marketing channels strategy for European market entry: a case study for eloSpaces Oy

    OpenAIRE

    Babanina, Daria

    2016-01-01

    This thesis is produced as a case study for eloSpaces, Finnish-Chinese startup company based in Espoo, Finland. eloSpaces develops a unique capsule for people to do the focus work and enjoy privacy. The home market for eloSpaces is China and their current aim is to enter also European market in the nearest future. Therefore, the main objective for thesis was to identify the shortest and most efficient market entry strategy for the full product launch in Europe with highest impact on profits. ...

  10. Developing power markets - Development of market place for meeting the demand - Case India, in transition from regulated to competitive structure

    Energy Technology Data Exchange (ETDEWEB)

    Kumar, Pranay; Sarkar, Prabhajit Kumar

    2010-09-15

    Power Market players of developing countries with supply deficit are exposed to a unique combination of price risk and quantity risk which is not the case with developed nations that have taken path of liberalization to open up their power markets. India has one of the largest generation capacities in the world, yet till recently the Indian Power sector was highly regulated. However, the last decade has witnessed many initiatives so as to make the sector market oriented. This paper provides opportunity for developing countries to learn from Indian experience of introducing competition in the power sector.

  11. Hedging strategies in energy markets: the case of electricity retailers

    International Nuclear Information System (INIS)

    Boroumand, Raphael Homayoun; Goutte, Stephane; Porcher, Simon; Porcher, Thomas

    2015-01-01

    As market intermediaries, electricity retailers buy electricity from the wholesale market or self-generate for re(sale) on the retail market. Electricity retailers are uncertain about how much electricity their residential customers will use at any time of the day until they actually turn switches on. While demand uncertainty is a common feature of all commodity markets, retailers generally rely on storage to manage demand uncertainty. On electricity markets, retailers are exposed to joint quantity and price risk on an hourly basis given the physical singularity of electricity as a commodity. In the literature on electricity markets, few articles deals on intra-day hedging portfolios to manage joint price and quantity risk whereas electricity markets are hourly markets. The contributions of the article are twofold. First, we define through a VaR and CVaR model optimal portfolios for specific hours (3 a.m., 6 a.m.,...,12 p.m.) based on electricity market data from 2001 to 2011 for the French market. We prove that the optimal hedging strategy differs depending on the cluster hour. Secondly, we demonstrate the significantly superior efficiency of intra-day hedging portfolios over daily (therefore weekly and yearly) portfolios. Over a decade (2001-2011), our results clearly show that the losses of an optimal daily portfolio are at least nine times higher than the losses of optimal intra-day portfolios. (authors)

  12. The Effectiveness of Social Media as a Marketing Communication Tactic : Case Gina Tricot Ltd

    OpenAIRE

    Kallio, Kira

    2015-01-01

    The aim of this thesis was to discover whether social media is an effective marketing communication tactic for Gina Tricot or not. The objective was to find out how customers experience Gina Tricot’s marketing and social media activities and whether social media accounts are able to serve customers as aimed. The case company Gina Tricot is presented in the introduction chapter. The theoretical study focuses on social media marketing and on the transition from traditional outbound marketing to...

  13. Exhaustible resources and economic growth: the case of uranium mining in Saskatchewan

    International Nuclear Information System (INIS)

    Campbell, H.F.

    1984-09-01

    This study examines the effect of a booming natural resource sector on regional economic growth, with particular attention to the impact of regional government policy on mineral rent taxation and the allocation of resource revenues. The author's approach is first to document the relevant theory and then to apply it to the case of the uranium industry in Saskatchewan. Governments often hold the view that a significant portion of resource rents flowing from the boom should be appropriated by the public sector. The usual arguments of efficiency and equity are explained, as is their applicability to uranium in Saskatchewan. The model is extended to include provincial tax and expenditure policies. Chapter 2 concentrates on mineral taxes and examines their various effects on the behaviour of firms with respect to exploration and extraction. The theory about the effects of mineral taxes on exploration and extraction is reviewed and is subsequently used to anticipate the effect of taxes on uranium mining. The Saskatchewan Uranium Royalty is explicitly considered in a quantitative model to analyse the effect on the rate of extraction on the Key Lake Mine. It is agreed that taxes collected by the Saskatchewan government are corrective in nature in that they lower the rate of extraction and make up for certain market failures and improve efficiency of resource use. It is not accepted, however, that the allocation of these taxes contributes to economic efficiency. Plentiful low cost uranium reserves are predicted but government policy is likely to limit rapid expansion. Weighing these factors and the world uranium market, uranium production forecasts are derived and an estimate is made of the impact of the industry on economic growth in Saskatchewan. The contribution to Gross Domestic Provincial Product in 2000 could be as high as 10% of the 1980 GDPP level and the contribution to employment as high as 9% of 1980 nonagricultural employment. The reader is cautioned that the

  14. Mass market development strategies of software industries: Case study based research

    Directory of Open Access Journals (Sweden)

    Varun Gupta

    2016-09-01

    Full Text Available The success in competitive mass market software development depends on the quality of software development and market segments targeted. Market segments are categorized by uncertainties contributed by “Newness” and “turbulences”, making the software success stochastic in nature. Selecting good market segments, delivering high quality software versions in the lowest time than competitors, result in increasing demand in markets and ultimately revenues. Enhanced customer base is beneficial for current product as well as for future products of industry in the form of increased reputation and increased involvement of customers in future development. The case study was conducted with 13 representatives drawing experiences of 14 mass market projects. Results indicate that software solutions are delivered to few investors or in highly competitive markets, as per the survey's findings of the marketing departments. The software organizations are reluctant to deliver relatively complex solutions in new markets unless and until strongly convinced with the probable success. The method for selection of market segments belonging to new and existing markets for undertaking the software delivery is also proposed in this paper. The model will help software industry decide the market segments and high abstract level features that could increase probability of software success. Poor selection of markets or targeting markets of “improper” size affects the market share of the industry to a great extend.

  15. A Metadata Schema for Geospatial Resource Discovery Use Cases

    Directory of Open Access Journals (Sweden)

    Darren Hardy

    2014-07-01

    Full Text Available We introduce a metadata schema that focuses on GIS discovery use cases for patrons in a research library setting. Text search, faceted refinement, and spatial search and relevancy are among GeoBlacklight's primary use cases for federated geospatial holdings. The schema supports a variety of GIS data types and enables contextual, collection-oriented discovery applications as well as traditional portal applications. One key limitation of GIS resource discovery is the general lack of normative metadata practices, which has led to a proliferation of metadata schemas and duplicate records. The ISO 19115/19139 and FGDC standards specify metadata formats, but are intricate, lengthy, and not focused on discovery. Moreover, they require sophisticated authoring environments and cataloging expertise. Geographic metadata standards target preservation and quality measure use cases, but they do not provide for simple inter-institutional sharing of metadata for discovery use cases. To this end, our schema reuses elements from Dublin Core and GeoRSS to leverage their normative semantics, community best practices, open-source software implementations, and extensive examples already deployed in discovery contexts such as web search and mapping. Finally, we discuss a Solr implementation of the schema using a "geo" extension to MODS.

  16. Vertical integration, credit ratings and retail price settings in energy-only markets: Navigating the Resource Adequacy problem

    International Nuclear Information System (INIS)

    Simshauser, Paul

    2010-01-01

    Energy-only markets are prone to the Resource Adequacy problem, i.e. the timely entry of new plant. The reason for this is that competitive energy-only markets struggle to be remunerative given reliability constraints and market price caps. Historically, Australia's 45,000 MW National Electricity Market has managed to navigate this well understood problem, albeit with government entities directly or indirectly responsible for a surprisingly large 73% of all new plant investments to 2007. But government involvement in direct investment has now ceased. So what will enable the industry to navigate the Resource Adequacy problem into the future? Quite simply, industrial organisation, the presence of merchant utilities with investment-grade credit ratings and setting any regulated retail prices or 'price to beat' with an LRMC floor.

  17. Vertical integration, credit ratings and retail price settings in energy-only markets. Navigating the Resource Adequacy problem

    Energy Technology Data Exchange (ETDEWEB)

    Simshauser, Paul [Level 22, 101 Miller Street, North Sydney, NSW 2060 (Australia)

    2010-11-15

    Energy-only markets are prone to the Resource Adequacy problem, i.e. the timely entry of new plant. The reason for this is that competitive energy-only markets struggle to be remunerative given reliability constraints and market price caps. Historically, Australia's 45,000 MW National Electricity Market has managed to navigate this well understood problem, albeit with government entities directly or indirectly responsible for a surprisingly large 73% of all new plant investments to 2007. But government involvement in direct investment has now ceased. So what will enable the industry to navigate the Resource Adequacy problem into the future? Quite simply, industrial organisation, the presence of merchant utilities with investment-grade credit ratings and setting any regulated retail prices or 'price to beat' with an LRMC floor. (author)

  18. Vertical integration, credit ratings and retail price settings in energy-only markets: Navigating the Resource Adequacy problem

    Energy Technology Data Exchange (ETDEWEB)

    Simshauser, Paul, E-mail: psimshauser@agl.com.a [Level 22, 101 Miller Street, North Sydney, NSW 2060 (Australia)

    2010-11-15

    Energy-only markets are prone to the Resource Adequacy problem, i.e. the timely entry of new plant. The reason for this is that competitive energy-only markets struggle to be remunerative given reliability constraints and market price caps. Historically, Australia's 45,000 MW National Electricity Market has managed to navigate this well understood problem, albeit with government entities directly or indirectly responsible for a surprisingly large 73% of all new plant investments to 2007. But government involvement in direct investment has now ceased. So what will enable the industry to navigate the Resource Adequacy problem into the future? Quite simply, industrial organisation, the presence of merchant utilities with investment-grade credit ratings and setting any regulated retail prices or 'price to beat' with an LRMC floor.

  19. The exploitation of the niche market through innovation and marketing : the case of Japanese small businesses

    OpenAIRE

    Sato, Yoshio

    1992-01-01

    Japan's economic growth brought many business oportunities and niche markets for small business, where new entrepreneurs entered. Competition and self-revolutionalizing efforts made the level of their technology and management highly specialized. Various examples of niche marketing strategies in Japan by several types of smaller businesses are followed. Recent new ventures' strategies, typical "venture businesses" activities, niche marketing by diversification strategies and self revolutional...

  20. Market Entry Strategies : Case: McDonald's entry on the Russian market

    OpenAIRE

    Karataev, Oleg

    2015-01-01

    The thesis considers the entry strategy and development of the company McDonald's into international markets. The theoretical aspects of the entry strategy of the company into the international markets. Analyzes the key features of the development of McDonald's in Russia. Investigated the prospects of the company in international markets. In theoretic part there was regarded some important aspects of international strategic management, such as: strategic alternatives, elements and levels o...

  1. Digital Marketing in the Knitting Business with Russia as a Target Market. Case: Novita

    OpenAIRE

    Cao, Qian; Kenina, Elizabeth

    2014-01-01

    Novita is a family-owned company and the largest yarn manufacturer in Finland, with a factory located in Koria. The company is interested in exporting its products to Russia. Despite the considerable advantages of accessing the Russian market, various challenges and difficulties also exist, which can make it risky to enter the market. The main objectives of this thesis was were to collect information on Russia in order to propose an efficient digital marketing campaign plan for examining ...

  2. Globalisation of birth markets: a case study of assisted reproductive technologies in India.

    Science.gov (United States)

    Sarojini, Nadimpally; Marwah, Vrinda; Shenoi, Anjali

    2011-08-12

    The escalation of Assisted Reproductive Technologies (ARTs) in India into a veritable fertility industry is the result of a multitude of reasons. This paper places the bio-genetic industry within the larger political economy framework of globalisation and privatisation, thus employing a framework that is often omitted from discussions on ARTs, but has direct and significant bearings on the ART industry in India. As markets for human organs, tissues and reproductive body parts experience unprecedented growth, the limits of what can or should be bought and sold continue to be pushed. As such, bodies have emerged as sale-worthy economic capital. Commercial flows of reproductive material create and deploy the division of the body into parts over which ownership is claimed, in the process following 'modern routes of capital' and raising issues of structural inequality.This paper presents a brief picture of India's fertility industry with specific focus on its ground-level operation, nature and growth. It aims to explore the industry dimensions of ARTs, by highlighting the macro picture of health care markets and medical tourism in India, the proliferation of the ART industry, market features such as the social imperative to mother, costs, promotion and marketing, unverified claims, inflated success rates, deals and offers, actors and collaborations in the field, and finally, the absence of standards. This paper presents findings from the research 'Constructing Conceptions: The Mapping of Assisted Reproductive Technologies in India', by Sama, a Delhi-based resource group working on gender, health and rights. This research was conducted from 2008 to 2010 in the three states of Uttar Pradesh, Orissa and Tamil Nadu in India, and is one of the first of its kind, highlighting unethical medical practices and making a case for the regulation of the ART industry. As such, it forms a significant part of Sama's ongoing work on women and technologies, particularly policy

  3. Globalisation of birth markets: a case study of assisted reproductive technologies in India

    Directory of Open Access Journals (Sweden)

    Sarojini Nadimpally

    2011-08-01

    Full Text Available Abstract The escalation of Assisted Reproductive Technologies (ARTs in India into a veritable fertility industry is the result of a multitude of reasons. This paper places the bio-genetic industry within the larger political economy framework of globalisation and privatisation, thus employing a framework that is often omitted from discussions on ARTs, but has direct and significant bearings on the ART industry in India. As markets for human organs, tissues and reproductive body parts experience unprecedented growth, the limits of what can or should be bought and sold continue to be pushed. As such, bodies have emerged as sale-worthy economic capital. Commercial flows of reproductive material create and deploy the division of the body into parts over which ownership is claimed, in the process following 'modern routes of capital' and raising issues of structural inequality. This paper presents a brief picture of India's fertility industry with specific focus on its ground-level operation, nature and growth. It aims to explore the industry dimensions of ARTs, by highlighting the macro picture of health care markets and medical tourism in India, the proliferation of the ART industry, market features such as the social imperative to mother, costs, promotion and marketing, unverified claims, inflated success rates, deals and offers, actors and collaborations in the field, and finally, the absence of standards. This paper presents findings from the research 'Constructing Conceptions: The Mapping of Assisted Reproductive Technologies in India', by Sama, a Delhi-based resource group working on gender, health and rights. This research was conducted from 2008 to 2010 in the three states of Uttar Pradesh, Orissa and Tamil Nadu in India, and is one of the first of its kind, highlighting unethical medical practices and making a case for the regulation of the ART industry. As such, it forms a significant part of Sama's ongoing work on women and technologies

  4. Globalisation of birth markets: a case study of assisted reproductive technologies in India

    Science.gov (United States)

    2011-01-01

    The escalation of Assisted Reproductive Technologies (ARTs) in India into a veritable fertility industry is the result of a multitude of reasons. This paper places the bio-genetic industry within the larger political economy framework of globalisation and privatisation, thus employing a framework that is often omitted from discussions on ARTs, but has direct and significant bearings on the ART industry in India. As markets for human organs, tissues and reproductive body parts experience unprecedented growth, the limits of what can or should be bought and sold continue to be pushed. As such, bodies have emerged as sale-worthy economic capital. Commercial flows of reproductive material create and deploy the division of the body into parts over which ownership is claimed, in the process following 'modern routes of capital' and raising issues of structural inequality. This paper presents a brief picture of India's fertility industry with specific focus on its ground-level operation, nature and growth. It aims to explore the industry dimensions of ARTs, by highlighting the macro picture of health care markets and medical tourism in India, the proliferation of the ART industry, market features such as the social imperative to mother, costs, promotion and marketing, unverified claims, inflated success rates, deals and offers, actors and collaborations in the field, and finally, the absence of standards. This paper presents findings from the research 'Constructing Conceptions: The Mapping of Assisted Reproductive Technologies in India', by Sama, a Delhi-based resource group working on gender, health and rights. This research was conducted from 2008 to 2010 in the three states of Uttar Pradesh, Orissa and Tamil Nadu in India, and is one of the first of its kind, highlighting unethical medical practices and making a case for the regulation of the ART industry. As such, it forms a significant part of Sama's ongoing work on women and technologies, particularly policy

  5. How to Increase the Efficiency and Reach of Email Marketing: Case Onninen Finland

    OpenAIRE

    Nuutinen, Sami

    2015-01-01

    This thesis took an analytical and practical approach on email marketing, and studied it from the perspective of the case study company Onninen. The aim was at finding out how to increase the efficiency and reach of email marketing at the case company. The case company, Onninen, is a large Finnish distributor of HVACR, steel, and electrical goods. Email marketing can be one of the most effective tools for marketers to invest in. In order to find solutions to the aforementioned aim of the...

  6. Green marketing & international networks: the Orsa Florestal case

    Directory of Open Access Journals (Sweden)

    Marco Antonio Conejero

    2007-12-01

    Full Text Available The certification of products and processes is a requirement from the U.S. and the European wood buyers. In order to attend this external market, Brazil has followed this tendency. A certification attests that the product is ecologically correct, that is, it comes from a well-managed forest, it’s socially fair and economically viable, besides complying all the sectorial valid laws. However, the green company is only capable to offer differentiated products for its consumers because it maintains entrepreneuring relationships for production and distribution of the articles with the required specifications. Thus, the companies are more and more related to one another and are also interdependent, constituting the so-called “networks”. In this sense, the present work tried to verify if the concept of networks could be applicable to understand the business model of Orsa Florestal company, through a study of case. As a conclusion, it was verified that the company is part of a productive chain, not of a network, adapting itself to the rules and the established standards required to this business.

  7. Market segmentation by motivation: The case of Switzerland

    OpenAIRE

    Bieger, Thomas; Laesser, Christian

    2002-01-01

    This contribution is about the segmentation of mature travel markets, as exemplified by Switzerland. Based on an extensive and representative travel survey covering 2,000 households and more than 11,000 trips, a situational, motivation-based travel market segmentation is proposed. The clustering of motivations proves to be a valuable means to segment markets. The results reveal a diminishing role of socio-demographic segment descriptors. It is more the (anticipated) travel profile and the att...

  8. Market orientation for the hotel segment : the portuguese case

    OpenAIRE

    Raposo, Mario; Estevão, Cristina; Mainardes, Emerson; Domingues, Maria José

    2010-01-01

    In view of the importance of the hotel segment for the tourism and for the economy of countries such as Portugal, the objective of this study was to measure the level of orientation for the market of the largest hotel groups of Portugal. This investigation initially emphasized the importance of the marketing for the organizations, mainly the orientation for the market. After a brief explanation on the hotel segment in Portugal, an empirical study was presented, of quantitative, exploratory an...

  9. Futures market efficiency diagnostics via temporal two-point correlations. Russian market case study

    OpenAIRE

    Kopytin, Mikhail; Kazantsev, Evgeniy

    2013-01-01

    Using a two-point correlation technique, we study emergence of market efficiency in the emergent Russian futures market by focusing on lagged correlations. The correlation strength of leader-follower effects in the lagged inter-market correlations on the hourly time frame is seen to be significant initially (2009-2011) but gradually goes down, as the erstwhile leader instruments -- crude oil, the USD/RUB exchange rate, and the Russian stock market index -- seem to lose the leader status. An i...

  10. Analysis of rural entrepreneurship under the theorethical approach of resources and capabilities: the case of a rural microbusiness

    International Nuclear Information System (INIS)

    Vargas-Hernandez-Jose, G.

    2012-01-01

    The aim of this paper is to analyze the case of a joint venture stage to determine the successes and failures to undertake this business, based on the theory of resources and skills of entrepreneurship and business. It is intended to answer the question, what were the successes and failures committed by entrepreneurs to run the business plan in this particular case?. The answers were found relating the situations described in the case with the theories of resources and skills and entrepreneurship. The analysis concludes that the empirical knowledge of entrepreneurs, in this case were not sufficient to direct the business to success, and that the lack of structured knowledge and adequate scientific support for this project strongly directed towards the non-permanence on the market

  11. A Case Study of Teaching Marketing Research Using Client-Sponsored Projects: Method, Challenges, and Benefits

    Science.gov (United States)

    Bove, Liliana L.; Davies, W. Martin

    2009-01-01

    This case study outlines the use of client-sponsored research projects in a quantitative postgraduate marketing research subject conducted in a 12-week semester in a research-intensive Australian university. The case study attempts to address the dearth of recent literature on client-sponsored research projects in the discipline of marketing.…

  12. An Investigation of Strategic Decision Making in Service Marketing through Case Study Development and Analysis

    Science.gov (United States)

    Rosetti, Joseph L.; Maceiko, Meghan

    2009-01-01

    Through the collaborative efforts of an undergraduate student and a professor of marketing, this paper focuses on a case study and corresponding teaching notes developed as a final component of an independent study in service marketing. The case utilizes the hospitality industry as the template for analysis of the appropriateness of marketing…

  13. Economic Instruments and the Environment: Can Natural Resources be Maneged Exclusively by the Market?

    Directory of Open Access Journals (Sweden)

    João Júlio Vitral Amaro

    2012-06-01

    Full Text Available The advent of industrial economies coincides with the emergence of the economy as an autonomous discipline and with the question, not hitherto placed on the “value of nature”. As the basis of any theory of the first economists was the statement that every "value" is the work of man, was a fragile theoretical nature of the classics, since this is not the result of human labor. So, to circumvent the problem of fixing the "values​​" intrinsic to nature, environmental economics, in its most widespread version, part of the statement that assigns what is "value" is not exactly the environment or environmental resources but people's preferences in relation to changes in quality or quantity supplied of natural resource. The idea of ​​transaction rights on the environment (in fact, the right to pollute found resonance in the United States with "certified environmental" measures to better control pollution. They are traded for several polluting companies that can, in turn, trade them in the market for environmental permits. Remember that in any arrangement in which disputing parties settle in reaction conditions supposedly equal, makes a big difference the presence of those more able to lobby and power to influence public opinion. It is seen, even with the refinement that achieves economic analysis by incorporating as legitimate rights of non pollution, yet there is no guarantee the order of environmental damage if the whole issue be restricted to the context of the economic approach simply.

  14. Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity

    OpenAIRE

    A. Ordanini; G. Rubera

    2007-01-01

    The adoption of internet solutions for marketing increases over time, but a strong empirical evidence of their effect on performance is still lacking. The paper investigates the links existing between the internet, marketing resources and marketing performance, and test a model where two marketing resources – customer orientation and brand equity – are expected to mediate the relationship between internet technologies and performance. The analysis, based on a sample of 277 service firms an...

  15. Econometric Analysis of Marketing Costs: A Case Study

    NARCIS (Netherlands)

    Kuwornu, J.K.M.; Abboah, R.; Amegashie, D.P.K.; Kuiper, W.E.

    2009-01-01

    This study analyzes the marketing costs of a pineapple producing and export firm (Bomart Farms) in Ghana. Con­ sistent with the existing literature, we categorize marketing costs into assembling, processing, and distribution costs. The assembling cost comprises of cost of crating and loading fresh

  16. Computer-Assisted Instruction Case Study: The Introductory Marketing Course.

    Science.gov (United States)

    Skinner, Steven J.; Grimm, Jim L.

    1979-01-01

    Briefly reviews research on the effectiveness of CAI in instruction, and describes a study comparing the performance of students using one program for basic marketing--TRMP (Tutorial Review of Marketing Principles)--with or without a study guide, the study guide alone, and a traditional class. (BBM)

  17. Student Perceptions on Live-Case Projects: Undergraduate Marketing Research

    Science.gov (United States)

    Gundala, Raghava Rao; Singh, Mandeep; Baldwin, Andrew

    2014-01-01

    This paper is an investigation into undergraduate students' perceptions on use of live projects as a teaching pedagogy in marketing research courses. Students in undergraduate marketing research courses from fall 2009 to spring 2013 completed an online questionnaire consisting of 17 items. The results suggested that student understanding of…

  18. A Case Study of the MBA Market in Western Australia.

    Science.gov (United States)

    Everett, James E.; Armstrong, Robert W.

    1993-01-01

    The Western Australia market for master's-level business administration education (MBA) is examined, particularly relating to the University of Western Australia. An overview of current Australian MBA market conditions is given; and the history, competitive environment, structure, admission policy, tuition, and student financial aid of the…

  19. Outflow dynamics in modeling oligopoly markets: the case of the mobile telecommunications market in Poland

    Science.gov (United States)

    Sznajd-Weron, Katarzyna; Weron, Rafał; Włoszczowska, Maja

    2008-11-01

    In this paper we introduce two models of opinion dynamics in oligopoly markets and apply them to a situation where a new entrant challenges two incumbents of the same size. The models differ in the way in which the two forces influencing consumer choice—(local) social interactions and (global) advertising—interact. We study the general behavior of the models using the mean field approach and Monte Carlo simulations and calibrate the models using data from the Polish telecommunications market. For one of the models criticality is observed—below a certain critical level of advertising the market approaches a lock-in situation, where one market leader dominates the market and all other brands disappear. Interestingly, for both models the best fits to real data are obtained for conformity level p \\in (0.3,0.4) . This agrees very well with the conformity level found by Solomon Asch in his famous social experiment.

  20. Business continuity management in emerging markets: the case of Jordan.

    Science.gov (United States)

    Sawalha, Ihab H; Anchor, John R

    2012-01-01

    Despite their considerable growth in last few decades, emerging markets (EM) face numerous risks that have the potential to slow down or obstruct their development. Three main issues are discussed in this paper: first, the risks facing organisations operating in emerging markets and Jordan in particular; secondly, the role of business continuity management (BCM) in emerging markets; and thirdly, potential factors that underpin the role of BCM in emerging markets. These issues are significant, as they represent the role of BCM in highly dynamic and fast changing business environments. The paper provides a discussion of the significance of BCM in reducing or preventing risks facing organisations operating in emerging markets, especially those in Jordan.

  1. MARKETING MIX POLICIES IN FMCG CASE-STUDY: THE ADVERTISING STRATEGY

    Directory of Open Access Journals (Sweden)

    ANA MARIA BOBEICA

    2011-04-01

    Full Text Available This paper explores the relationships between selected marketing mix elements in the area of FMCG. It discusses the nature and sometimes negative consequences of the dominating marketing paradigm of today, marketing mix management, and furthermore discusses how modern research into, for example in the case of FMCG Companies, the marketing policies as well as customer relationship tactics shows that another approach to marketing is required. It proposes a conceptual framework in which marketing elements are related to the dimensions of brand equity and brand awareness. It also presents a case study deriving from advertising strategies of FMCG Companies showing that the change in advertising spending is related to changes in market share, changes in product plans and changes in the number of competitors modified by the number of customers, their concentration and the size of the advertising budget.

  2. Strategic Uncertainty in Markets for Nonrenewable Resources: A Level-k Approach

    Directory of Open Access Journals (Sweden)

    Ingmar Vierhaus

    2017-01-01

    Full Text Available Existing models of nonrenewable resources assume that sophisticated agents compete with other sophisticated agents. This study instead uses a level-k approach to examine cases where the focal agent is uncertain about the strategy of his opponent or predicts that the opponent will act in a nonsophisticated manner. Level-0 players are randomized uniformly across all possible actions, and level-k players best respond to the action of player k-1. We study a dynamic nonrenewable resource game with a large number of actions. We are able to solve for the level-1 strategy by reducing the averaging problem to an optimization problem against a single action. We show that lower levels of strategic reasoning are close to the Walras and collusive benchmark, whereas higher level strategies converge to the Nash-Hotelling equilibrium. These results are then fitted to experimental data, suggesting that the level of sophistication of participants increased over the course of the experiment.

  3. Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Unit 5 - Marketing Basics

    OpenAIRE

    2015-01-01

    Marketing is often the most daunting task for beginning farmers, and with competition increasing in the organic sector, it has become an even more essential component of a farm’s overall business plan. Implementing a successful marketing plan requires a set of analytical and human relations skills that are distinct from but that compliment those used in production agriculture. Ongoing growth in the organic sector has increased competition in the marketplace (including more and larger...

  4. INFLUENCE OF MARKETING COMMUNICATIVE STRATEGIES ON CONSUMER BEHAVIOUR: A CASE OF THE HIGH-TECHNOLOGY MARKET OF UKRAINE

    Directory of Open Access Journals (Sweden)

    Victoria Zhurylo

    2017-11-01

    Full Text Available The purpose of the study is to research consumer behaviour types and to develop marketing strategies of communicative influence on the consumer in the high-technology goods market. Methodology. Marketing research in Ukrainian market of high-tech goods is conducted to define motivations of the consumers and the peculiarities of their market behaviour. The profiles of target customers are developed and the typology of consumer behaviour is formed, based on the reasons of purchasing of high-tech goods and on the level of consumer involvement in the purchasing process. Results showed that Highly Rational, Cautious, and Demonstrative behaviours can be observed in case of high consumer involvement in the buying process. Rationally-Confident, Comfortable, Adaptive behaviour can be observed in the case of low involvement. The peculiarities of communicative influence for each type of consumer behaviour in the market of high-tech goods are determined and the appropriate strategies of marketing communication are offered. Practical implementation. Strategies of communicative influence and communication sources depend on consumer behavioural types and the stage of the process of adopting innovations. In case of highly rational consumer behaviour, generic strategy, benefit strategy, and unique technical advantage strategies are recommended to be used as the main communicative strategies. Benefit strategy, unique technical advantage strategy, positioning strategy should be used in the case of rationally confident behaviour. The technology of intrusion, intimidation, positioning strategy, affective strategy, and resonance strategy should be used in the case of cautious consumer behaviour. Brand strategy should be used in the case of demonstrative consumer behaviour. The communicative strategies of product positioning and the strategy of resonance can be used in the case of comfortable consumer behaviour. Brand strategy is the main communicative strategy in the

  5. A Study of Marketing Strategy in Chinese Software Marketi : A Case Study of UFIDA Softeare Co., Ltd

    OpenAIRE

    Zeng, Xiongyu; Du, Yang

    2008-01-01

    Date: 2008-06-08 Program: International Marketing Course: Master thesis in International Marketing (EF0705) Author: Xiongyu Zeng (780925) Yang Du (820830) Tutor: Jan Löwstedt Title: A Study of Marketing Strategy in Chinese Software Market – A Case Study of UFIDA Software Co., Ltd Strategic Question : What should be an Effective Marketing Strategy for UFIDA in order to Increase its Market Shares and Support its Market Leadership Position? Purpose: The purpose of this study is to investigate an...

  6. The Characteristics of Finding Employment abroad in Case of the Szeged Tourism Human Resources (Szeged, Hungary

    Directory of Open Access Journals (Sweden)

    Peter Mihaly

    2014-01-01

    Full Text Available Human work provided for tourists is an indispensible element and, in a sense, the very soul of tourism services, and its quality highly influences what image is formed of the travel. By today, the significance of qualified human resources in tourism has been more and more appreciated in Hungary, as one of the conditions of realising internationally competitive tourism is the presence and development of quality human resources. Language knowledge and professional knowledge can make employees more qualified and more in demand both abroad and in the Hungarian labour market. Based on international statistics, it can be stated that the main target countries of Hungarian employees are Germany, Great Britain and Austria. The majority of Hungarian employees in these countries find jobs in the catering sector. The present study was conducted in 2012 with the aim of surveying the target countries of finding employment in case of the Szeged human resources of tourism. 874 people working in the Szeged tourism sector were involved in the survey. The data of the participants were examined according to local touristic structure, age group and highest school qualifications. The survey included those as well who had qualifications in tourism and catering.

  7. The role of corporate foresight in exploring new markets – evidence from 3 case studies in the BOP markets

    DEFF Research Database (Denmark)

    Højland, Jakob; Rohrbeck, René

    2018-01-01

    markets, we use various data sources to reconstruct timelines and map corporate foresight activities. We selected the cases to maximise their heterogeneity in firm size, industry, nature of the product and ownership structure. Our findings suggest that the probing (experimental search) phase...

  8. Social marketing's unique contribution to mental health stigma reduction and HIV testing: two case studies.

    Science.gov (United States)

    Thackeray, Rosemary; Keller, Heidi; Heilbronner, Jennifer Messenger; Dellinger, Laura K Lee

    2011-03-01

    Since its inception in 2005, articles in Health Promotion Practice's social marketing department have focused on describing social marketing's unique contributions and the application of each to the practice of health promotion. This article provides a brief review of six unique features (marketing mix, consumer orientation, segmentation, exchange, competition, and continuous monitoring) and then presents two case studies-one on reducing stigma related to mental health and the other a large-scale campaign focused on increasing HIV testing among African American youth. The two successful case studies show that social marketing principles can be applied to a wide variety of topics among various population groups.

  9. Marketing Factors Affecting Leasing Selection in Bosnia and Herzegovina: Case Study on VB Leasing

    Directory of Open Access Journals (Sweden)

    Almir Ljeskovica

    2014-06-01

    Full Text Available In constantly changing environment all types of companies need some support from various types of funding institutions. Companies use their own resources to finance some projects or purchases but also take loans, mostly from banks to have additional support or in case of lack of money. Beside small, medium, as well as big companies, physical persons also use different types of financing to achieve their goals and fulfil their needs. Financing companies need to recognize the criteria on which prospective customers establish their financing selection decision. Planning a proper marketing strategy in order to attract new customers is of crucial importance in identifying these criteria. The main purpose of the study is to identify which factors affects people to choose leasing services. For data collection and analyse both, qualitative and quantitative study is conducted. Data for this study were collected through surveys delivered to 65 VB Leasing users from Sarajevo region. Out of 65, 57 useful responses were accepted for further analysis. Also interview was done with director of VB Leasing for qualitative study in order to get more insights in this topic. Findings of the study show what are the important factors for leasing selection and these information can support leasing managers in designing marketing strategies for perspective customers.

  10. Factors of Attracting Customers in the Jordanian Consumer Markets: A Case Study of Amman Markets

    Directory of Open Access Journals (Sweden)

    Hisham Ali SHATNAWI

    2016-09-01

    Full Text Available This study aims to identify the influential factors of shopping patterns in commercial markets. The study was carried out on a random sample consisting of 249 consumers in the city of Amman. The study also used a questionnaire as an essential tool to collect data for the study population; also it used scientific research in the field of commercial markets and consumer behaviors in collecting secondary data. After conducting a statistically significant analysis, the study showed the following results: the study sample is affected by the quality of provided services and how much these services exhibit convenience and appropriate use. Also, the promotional policies such as advertising, samples, gifts and withdraw on goods and much more can attract customers towards these markets. Moreover, the study found that psychological factors and consumes’ patterns of purchasing have a direct impact on their choices of commercial markets.

  11. Marketing in Small Firms: The Case of Slovenia

    Directory of Open Access Journals (Sweden)

    Mateja Bodlaj

    2014-09-01

    Full Text Available The purpose of this paper is to obtain a better understanding of how marketing is understood and practised by Slovenian small companies. Semi-structured, in-depth interviews were conducted with 25 small firm owners/managers. The main findings of our exploratory study suggest that the marketing style of Slovenian small firms is presumably similar to that of their Western counterparts. Marketing tends to be narrowly understood as tactics/methods (most often as being synonymous with advertising, with no person particularly responsible for it. Marketing plans often exist only in the heads of the owners/managers and usually have a short-term focus with very broadly defined objectives.

  12. FISH-BOL and seafood identification: geographically dispersed case studies reveal systemic market substitution across Canada.

    Science.gov (United States)

    Hanner, Robert; Becker, Sven; Ivanova, Natalia V; Steinke, Dirk

    2011-10-01

    The Fish Barcode of Life campaign involves a broad international collaboration among scientists working to advance the identification of fishes using DNA barcodes. With over 25% of the world's known ichthyofauna currently profiled, forensic identification of seafood products is now feasible and is becoming routine. Driven by growing consumer interest in the food supply, investigative reporters from five different media establishments procured seafood samples (n = 254) from numerous retail establishments located among five Canadian metropolitan areas between 2008 and 2010. The specimens were sent to the Canadian Centre for DNA Barcoding for analysis. By integrating the results from these individual case studies in a summary analysis, we provide a broad perspective on seafood substitution across Canada. Barcodes were recovered from 93% of the samples (n = 236), and identified using the Barcode of Life Data Systems "species identification" engine ( www.barcodinglife.org ). A 99% sequence similarity threshold was employed as a conservative matching criterion for specimen identification to the species level. Comparing these results against the Canadian Food Inspection Agency's "Fish List" a guideline to interpreting "false, misleading or deceptive" names (as per s 27 of the Fish Inspection regulations) demonstrated that 41% of the samples were mislabeled. Most samples were readily identified; however, this was not true in all cases because some samples had no close match. Others were ambiguous due to limited barcode resolution (or imperfect taxonomy) observed within a few closely related species complexes. The latter cases did not significantly impact the results because even the partial resolution achieved was sufficient to demonstrate mislabeling. This work highlights the functional utility of barcoding for the identification of diverse market samples. It also demonstrates how barcoding serves as a bridge linking scientific nomenclature with approved market names

  13. Impact of Public Market Information System (PMIS) on Farmers Food Marketing Decisions: Case of Benin

    OpenAIRE

    Kpenavoun Chogou, Sylvain; Lebailly, Philippe; Adegbidi, Anselme; Gandonou, Esaie

    2009-01-01

    To sell their surpluses of maize, the main staple in Benin, farmers may choose among three modes of transaction: they may sell under a contract with itinerant traders, or they may sell without a contract at the farmgate or on distant markets. It has been postulated that farmers may choose a profitable mode of transaction if they have good access to information on the prevailing market conditions. Using detailed farm household survey data from Benin, this paper applies the Nested Logit model t...

  14. The influence of different framing strategies in the social construction of a niche: ambidexterity in developing a bio resource market

    NARCIS (Netherlands)

    Loohuis, Raymond Petrus Antonius; von Raesfeld Meijer, Ariane M.; Groen, Arend J.

    2014-01-01

    Which framing strategy helps developing a regional bio resource market? Building on literature interested in the social construction of niches in the renewable energy technology, we examine how the enactment of different framing strategies (diagnostic, prognostic, and motivational) influence how a

  15. Entry Strategies to Indonesian Market Case: MoveaRoll

    OpenAIRE

    Islam, Zahedul

    2013-01-01

    MoveRoll Oy, an internationally growing and expanding Finnish company located in Porvoo, has invented a unique technology to produce a paper roll conveyor which the company believes will revolutionise the paper roll handling industry. Moreover, after establishing itself in the Finnish market, the company has started expanding its business to countries like Sweden, USA, and China. Likewise, the process of expanding to the Russian market is currently underway and the company has recently launch...

  16. Some Aspects of Social Media Marketing (Georgian Case)

    OpenAIRE

    Nugzar Todua; Charita Jashi

    2015-01-01

    This paper is focusing on the attitude of Georgian consumers toward social media, influence of social media on consumer buying behavior. The purpose of this paper is to explore the usage of social media marketing for small business companies of Georgia. The result of marketing research has revealed that social webs are mostly used by Georgian consumers, but they have little impact on the buying decision. The research method was exploratory and descriptive. Conclusions sum...

  17. Labor Markets in Transformation: Case Studies of Latin America

    OpenAIRE

    Jonasson, Erik

    2009-01-01

    This dissertation contains three independent studies that analyze labor markets in transformation. They focus on two central elements of labor markets in developing countries: non-agricultural employment in the rural economy and informal employment in the urban economy. Rural non-agricultural employment (RNAE) is being increasingly emphasized as a potential pathway out of rural poverty for people who are unable to secure their income in agriculture. By paying particular attention to th...

  18. The market effectiveness of electricity reform: A case of carbon emissions trading market of Shenzhen city

    Science.gov (United States)

    Wang, Yongli; Wang, Gang; Zuo, Yi; Fan, Lisha; Xiao, Yao

    2017-03-01

    In the 13th Five-Year Plan, the Chinese government proposed to achieve the national carbon emission trading market established by 2017. The establishment of carbon emission trading market is the most important one in power reform, which helps to promote the power reform and achieve the goal of energy saving and emission reduction. As the bond of connecting environment energy issues and the economic development, carbon emissions trading market has become a hot research topic in the related fields, by market means, it incentive the lower cost subject emissions to undertake more reductions and therefore to benefit, the body of the high cost finished the task by buying quota reduction, to achieve the effect of having the least social total cost. Shenzhen has become the first city in China to start carbon trading pilot formally on June 16, 2013, online trading on June 18. The paper analyzes the market effectiveness of electricity reform in China, which takes carbon emissions trading market of Shenzhen city for example, and gives some suggestions for future development.

  19. Marketing Plan for a New Product : A Study for a Case Company

    OpenAIRE

    Saari, Tomi

    2015-01-01

    This Bachelor’s thesis was conducted as a commission for a case company operating in the electrotechnical manufacturing and wholesale industry. The purpose of this thesis is to provide the case company some new marketing insights in order to penetrate a market with a new product faster. The theoretical framework aims at analyzing the case company’s macro environment through a PESTEL analysis, as well as the internal and external factors for success with the company SWOT analysis. The prod...

  20. Evaluation of a Marketing Campaign: A Case Study of Company X

    OpenAIRE

    Moisio, Ada

    2015-01-01

    This thesis concentrates on evaluating a marketing campaign for the case Company X in Finland. The thesis will present the importance of thoroughly understanding different stages of the process of implementing a public communication campaign. Systematic evaluation of marketing campaigns can provide the case company with invaluable information. The reason for elaborating this research was the authors aspiration in cooperation with case companies management to evaluate campaign data from a ...

  1. Rebuilding human resources for health: a case study from Liberia

    Directory of Open Access Journals (Sweden)

    Baba Duza

    2011-05-01

    Full Text Available Abstract Introduction Following twenty years of economic and social growth, Liberia's fourteen-year civil war destroyed its health system, with most of the health workforce leaving the country. Following the inauguration of the Sirleaf administration in 2006, the Ministry of Health & Social Welfare (MOHSW has focused on rebuilding, with an emphasis on increasing the size and capacity of its human resources for health (HRH. Given resource constraints and the high maternal and neonatal mortality rates, MOHSW concentrated on its largest cadre of health workers: nurses. Case description Based on results from a post-war rapid assessment of health workers, facilities and community access, MOHSW developed the Emergency Human Resources (HR Plan for 2007-2011. MOHSW established a central HR Unit and county-level HR officers and prioritized nursing cadres in order to quickly increase workforce numbers, improve equitable distribution of workers and enhance performance. Strategies included increasing and standardizing salaries to attract workers and prevent outflow to the private sector; mobilizing donor funds to improve management capacity and fund incentive packages in order to retain staff in hard to reach areas; reopening training institutions and providing scholarships to increase the pool of available workers. Discussion and evaluation MOHSW has increased the total number of clinical health workers from 1396 in 1998 to 4653 in 2010, 3394 of which are nurses and midwives. From 2006 to 2010, the number of nurses has more than doubled. Certified midwives and nurse aides also increased by 28% and 31% respectively. In 2010, the percentage of the clinical workforce made up by nurses and nurse aides increased to 73%. While the nursing cadre numbers are strong and demonstrate significant improvement since the creation of the Emergency HR Plan, equitable distribution, retention and performance management continue to be challenges. Conclusion This paper

  2. Bringing liraglutide to market: a CER case study.

    Science.gov (United States)

    Oderda, Gary; Sifford-Wilson, S Monet

    2012-06-01

    Faced with competition from other drugs and therapies, drug manufacturers may be able to use comparative effectiveness research (CER) to help reduce barriers to a new drug's adoption and integration into formularies. But few examples exist to show how CER can be used effectively and whether the data can make a difference. To examine how CER can help strengthen a new drug's entry into the market and integration into formularies, and how ongoing CER might be valuable as a drug is implemented in the real world. A roundtable of 9 representatives from health plans, including formulary decision makers, evaluated how CER in phase 3 development of a new drug can add to the drug's strength of evidence, helping decision makers understand how and where to integrate that drug into a formulary. The round table participants viewed, as a case study, the development of liraglutide, a glucagon-like peptide-1 (GLP-1) receptor agonist for adults with type 2 diabetes that was approved by the FDA in January 2010. With this drug, CER was incorporated into an extensive type 2 diabetes clinical development program, comparing how the drug worked in comparison with other established therapies. Although there are many antidiabetic drugs available for use, patients with type 2 diabetes often need additional agents. The FDA approved liraglutide with the conclusion that benefits of the drug outweighed potential risks but noted the association with pancreatitis in humans and animal data that showed rare medullary thyroid cancer associated with liraglutide. Roundtable participants agreed that while pre-launch CER can be valuable, ongoing real-world research is also important for confirming expected results, identifying additional uses and indications and managing risks. The participants also suggested opportunities for additional CER studies and made recommendations for manufacturers. Roundtable thought leaders agreed that well-planned trial designs incorporating CER result in high

  3. The market for wireless electricity: The case of India

    Energy Technology Data Exchange (ETDEWEB)

    Kumar, Ashish, E-mail: ashish.kumar@nsn.co [Nokia Siemens Networks, 438 B Alexandra Road, Alexandra Technopark Block B, Singapore 119968 (Singapore); Shankar, Ravi, E-mail: ravi1@dms.iitd.ac.i [Department of Management Studies, IIT Delhi, New Delhi 110016 (India); Momaya, Kiran, E-mail: momaya@dms.iitd.ac.i [Department of Management Studies, IIT Delhi, New Delhi 110016 (India); Gupte, Sandeep, E-mail: Sandeep.gupte@industowers.co [Indus Towers, Building No. 10, Tower A, 4th floor, DLF Cyber City, Gurgaon 122002 (India)

    2010-03-15

    A wireless revolution has transformed telecoms in India and in other emerging markets. The electricity market, on the other hand, remains underdeveloped. We define Wireless Electricity as renewable energy produced within a few hundred meters of the point of consumption. A wireless revolution in electricity would solve the problem of electricity deficit, empower people at the bottom of the pyramid and mitigate the environmental impact of bringing hundreds of millions out of poverty as the Indian economy grows. Renewables are technically proven and economically viable in certain situations, but their use remains peripheral. The stark difference in the diffusion patterns in telecoms and electricity has been ignored by leaders in government, business and academics. We present common frameworks to explain the different directions of reform in telecoms and electricity. We explain some of the dynamics which prevent the diffusion of Wireless Electricity. We use a causal loop diagram to explain the status quo in the off-grid electricity market and propose changes which will lead to the formation of a market for Wireless Electricity. India has the entrepreneurial talent to develop this market-and the largest number of potential customers. The world will benefit as a result.

  4. The market for wireless electricity. The case of India

    Energy Technology Data Exchange (ETDEWEB)

    Kumar, Ashish [Nokia Siemens Networks, 438 B Alexandra Road, Alexandra Technopark Block B, Singapore 119968 (Singapore); Shankar, Ravi; Momaya, Kiran [Department of Management Studies, IIT Delhi, New Delhi 110016 (India); Gupte, Sandeep [Indus Towers, Building No. 10, Tower A, 4th floor, DLF Cyber City, Gurgaon 122002 (India)

    2010-03-15

    A wireless revolution has transformed telecoms in India and in other emerging markets. The electricity market, on the other hand, remains underdeveloped. We define Wireless Electricity as renewable energy produced within a few hundred meters of the point of consumption. A wireless revolution in electricity would solve the problem of electricity deficit, empower people at the bottom of the pyramid and mitigate the environmental impact of bringing hundreds of millions out of poverty as the Indian economy grows. Renewables are technically proven and economically viable in certain situations, but their use remains peripheral. The stark difference in the diffusion patterns in telecoms and electricity has been ignored by leaders in government, business and academics. We present common frameworks to explain the different directions of reform in telecoms and electricity. We explain some of the dynamics which prevent the diffusion of Wireless Electricity. We use a causal loop diagram to explain the status quo in the off-grid electricity market and propose changes which will lead to the formation of a market for Wireless Electricity. India has the entrepreneurial talent to develop this market - and the largest number of potential customers. The world will benefit as a result. (author)

  5. Performance or marketing benefits? The case of LEED certification.

    Science.gov (United States)

    Matisoff, Daniel C; Noonan, Douglas S; Mazzolini, Anna M

    2014-01-01

    Green building adoption is driven by both performance-based benefits and marketing based benefits. Performance based benefits are those that improve performance or lower operating costs of the building or of building users. Marketing benefits stem from the consumer response to green certification. This study illustrates the relative importance of the marketing based benefits that accrue to Leadership in Energy and Environmental Design (LEED) buildings due to green signaling mechanisms, specifically related to the certification itself are identified. Of course, all participants in the LEED certification scheme seek marketing benefits. But even among LEED participants, the interest in green signaling is pronounced. The green signaling mechanism that occurs at the certification thresholds shifts building patterns from just below to just above the threshold level, and motivates builders to cluster buildings just above each threshold. Results are consistent across subsamples, though nonprofit organizations appear to build greener buildings and engage in more green signaling than for-profit entities. Using nonparametric regression discontinuity, signaling across different building types is observed. Marketing benefits due to LEED certification drives organizations to build "greener" buildings by upgrading buildings at the thresholds to reach certification levels.

  6. LENDING STRUCTURE AND MARKET RISK EXPOSURES: THE MALAYSIAN CASE

    Directory of Open Access Journals (Sweden)

    Aisyah Abdul Rahman

    2009-01-01

    Full Text Available This study addresses the linkages between lending structure and market risk exposure. The influence of lending structure is analysed by four measures: the real estate lending, the specialisation index, the short-term lending stability, and the medium-term lending stability. Our findings show that lending structure to some extent affects the market risk exposure to some extend. At the same time, listed bank holding companies showed higher levels of market risk during and after the 1997 Asian financial crisis. Meanwhile, the desired effect of bank mergers in terms of reducing market risk exposure did not materialise in this study. Thus, the findings of this study posits at least two implications; (1 policy makers should react accordingly in the decision-making process towards achieving the expected result of the monetary policy transmission mechanism, and (2 banks and investors should account the impact of lending structures in addition to the significance effect of loan expansion and management efficiency when determining market risk exposure of bank holding companies.

  7. The market for wireless electricity: The case of India

    International Nuclear Information System (INIS)

    Kumar, Ashish; Shankar, Ravi; Momaya, Kiran; Gupte, Sandeep

    2010-01-01

    A wireless revolution has transformed telecoms in India and in other emerging markets. The electricity market, on the other hand, remains underdeveloped. We define Wireless Electricity as renewable energy produced within a few hundred meters of the point of consumption. A wireless revolution in electricity would solve the problem of electricity deficit, empower people at the bottom of the pyramid and mitigate the environmental impact of bringing hundreds of millions out of poverty as the Indian economy grows. Renewables are technically proven and economically viable in certain situations, but their use remains peripheral. The stark difference in the diffusion patterns in telecoms and electricity has been ignored by leaders in government, business and academics. We present common frameworks to explain the different directions of reform in telecoms and electricity. We explain some of the dynamics which prevent the diffusion of Wireless Electricity. We use a causal loop diagram to explain the status quo in the off-grid electricity market and propose changes which will lead to the formation of a market for Wireless Electricity. India has the entrepreneurial talent to develop this market-and the largest number of potential customers. The world will benefit as a result.

  8. The Case for Open-Market Purchases in a Liquidity Trap

    OpenAIRE

    Auerbach, Alan J.; Obstfeld, Maurice

    2004-01-01

    Prevalent thinking about liquidity traps suggests that the perfect substitutability of money and bonds at a zero short-term nominal interest rate renders open-market operations ineffective for achieving macroeconomic stabilization goals. We show that even were this the case, there remains a powerful argument for large-scale open market operations as a fiscal policy tool. As we also demonstrate, however, this same reasoning implies that open-market operations will be beneficial for stabilizati...

  9. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

    OpenAIRE

    Nguyen, Thi Bich Ngoc; Nguyen, Thi Xuan Thu

    2009-01-01

      Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Hond...

  10. Hybrid system prediction for the stock market: The case of transitional markets

    Directory of Open Access Journals (Sweden)

    Ralević Nebojša

    2017-01-01

    Full Text Available The subject of this paper is the creation and testing of an enhanced fuzzy neural network backpropagation model for the prediction of stock market indexes, including the comparison with the traditional neural network backpropagation model. The objective of the research is to gather information concerning the possibilities of using the enhanced fuzzy neural network backpropagation model for the prediction of stock market indexes focusing on transitional markets. The methodology used involves the integration of fuzzified weights into the neural network. The research results will be beneficial both for the broader investment community and the academia, in terms of the application of the enhanced model in the investment decision-making, as well as in improving the knowledge in this subject matter.

  11. An association between market orientation and business performance: A case study of small medium enterprises in Sri Lanka

    Directory of Open Access Journals (Sweden)

    Ph. D. Balasundaram Nimalathasan

    2009-12-01

    Full Text Available In the globalized and highly competitive era of the present day business environment, firms are under constant pressure to build upon their skills and resources for developing distinctive competencies to withstand market challenges. Such competencies can be around either the lower delivered-cost-position or product differentiation. But building competencies around lower product costs and or product differentiation alone is not sufficient. “Market orientation” builds distinctive and sustainable competencies. An attempt to fill this research gap, the present study is instigated on market orientation and business performance as the case of small medium enterprises in Sri Lanka with the samples of ninety. A non-probabilistic sampling method, namely convenience sampling, was used in drawing samples for this study. Secondary data and primary data collections methods were used to conduct the study. In the present study, we analysed our data by employing correlation and regression analysis. For the study, entire analysis was done by personal computer. A well known statistical package ‘statistical package for social sciences’ (SPSS 13.0 version was used in order to analyze the data. The results revealed that there is a significant association between market orientation and business performance; further, market orientation has statistically positive impact on business performance.

  12. Demand response in liberalized electricity markets - the Nordic case

    International Nuclear Information System (INIS)

    Bjoerndal, Mette; Lund, Arne-Christian; Rud, Linda

    2005-01-01

    The liberalization of the Nordic electricity markets started with the deregulation of the Norwegian market, and the later inclusion of Sweden, Denmark and Finland in The Nord Pool area has provided a truly international marketplace, where prices are quoted for all the Nordic countries except Iceland. The structure of the Norwegian supply side was a favorable starting point for the liberalization process with many independent (hydropower) producers and, following the Energy Act of 1991, the vertical separation of competitive production on the one hand and regulated transmission / distribution one the other hand (implemented as a requirement of separation of financial accounts). Moreover, since the mid 1990s (unregulated) retail competition has provided market based price-signals to customers, even to individual households. In this paper we will focus on the potential benefits of demand flexibility in order to enhance the performance of the electricity market in attaining optimal operation and development of the electricity system. These benefits will depend on the price elasticity of the demand. However, whether it is possible to act on price changes also depends on the information provided to and from the customers. Especially for short run flexibility, this may require two way communication devises for larger customer groups, which raises questions like who is to pay for the investments needed, and who will benefit from them. Demand response also depends on the marginal signals resulting from the different contracts offered to the customers. Today this includes ''variable'' price, spot price (based on Nord Pool Elspot) and fixed price contracts. Customer flexibility depends on the possibility of substitution for instance to other fuels / alternative energy provisions. Finally, flexibility will differ between customer classes, for instance households, industry, power intensive industry etc. In this paper we investigate demand response and customer flexibility in

  13. BRAND DEVELOPMENT IN CHINESE TEA MARKET : Case Company: Lipton

    OpenAIRE

    Han, Yuqi

    2014-01-01

    China once acted as the world’s largest consumer and exporter of tea, but at the same time, it has always been nagged by the lack of brands. Faced with the changing marketing environment and consumer demand, building a strong brand has become the paramount task for Chinese tea companies to stand out in the fierce competitions. Marketing communication is always a significant tool in terms of building the brand awareness and favorable brand image among consumers. Lipton, which is the world’s le...

  14. Design element analysis on juice market Case study: Prigat

    Directory of Open Access Journals (Sweden)

    Nicoleta Andreea NEACŞU

    2015-06-01

    Full Text Available : If at the beginning package was considered simply a package that contained a product, now due to the development and modernization of the trade, it is a very valuable component of the marketing policy, being a carrier of messages to the consumer. Classic design elements that are included in any packaging refer to shape, color and graphics. The Romanian Juices Market was marked by originality and innovation in terms of packaging design elements. Thus, from 1998 until now the following have appeared: the first wide mouth square bottle, the first sport opening head PET bottle for Prigat Active, the first opening gable top box produced in our country.

  15. Retail gas markets - a case of regulated deregulation?

    International Nuclear Information System (INIS)

    Wood, T.

    2001-01-01

    While much has been said recently on the introduction of full retail contestability in Australia's gas markets, the process is far from over. The General Manager (Retail) with Origin Energy-and a new addition to the Australian Gas Association Board-provides an overview of the process to date, and how it might progress in the future. He concluded that in Australia, the retail gas market is relatively small and the processes initiated to achieve full retail competition are still largely fragmented across jurisdictions. These factors have potential to generate costs which could severely dent, if not exceed the anticipated benefit of competition

  16. Wine industry market strategies. Case study: Lacerta Winery

    Directory of Open Access Journals (Sweden)

    NEACSU Nicoleta Andreea

    2017-01-01

    Full Text Available Wine market in Romania is in constant development. More and more manufacturers appear on the market, and the competition is increasingly fierce. Although it has an area of the largest planted with vines, Romania is not distinguished among major exporters. Using EU funds made available, new manufacturers appear who developed the premium wine sector. Among the investments carried out in recent years in this sector is Lacerta Winery, an Austrian investment, which sold the first wine under the brand Lacerta in 2011.

  17. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  18. Electronic Document Management: A Human Resource Management Case Study

    Directory of Open Access Journals (Sweden)

    Thomas Groenewald

    2004-11-01

    Full Text Available This case study serve as exemplar regarding what can go wrong with the implementation of an electronic document management system. Knowledge agility and knowledge as capital, is outlined against the backdrop of the information society and knowledge economy. The importance of electronic document management and control is sketched thereafter. The literature review is concluded with the impact of human resource management on knowledge agility, which includes references to the learning organisation and complexity theory. The intervention methodology, comprising three phases, follows next. The results of the three phases are presented thereafter. Partial success has been achieved with improving the human efficacy of electronic document management, however the client opted to discontinue the system in use. Opsomming Die gevalle studie dien as voorbeeld van wat kan verkeerd loop met die implementering van ’n elektroniese dokumentbestuur sisteem. Teen die agtergrond van die inligtingsgemeenskap en kennishuishouding word kennissoepelheid en kennis as kapitaal bespreek. Die literatuurstudie word afgesluit met die inpak van menslikehulpbronbestuur op kennissoepelheid, wat ook die verwysings na die leerorganisasie en kompleksietydsteorie insluit. Die metodologie van die intervensie, wat uit drie fases bestaan, volg daarna. Die resultate van die drie fases word vervolgens aangebied. Slegs gedeelte welslae is behaal met die verbetering van die menslike doeltreffendheid ten opsigte van elektroniese dokumentbestuur. Die klient besluit egter om nie voort te gaan om die huidige sisteem te gebruik nie.

  19. Marketing Strategy and Promotion Plan of a Web Store In Finland. Case Company X

    OpenAIRE

    Katc, Viacheslav

    2015-01-01

    The purpose of this thesis was to create a modern marketing strategy for a Finnish webstore and to develop an appropriate marketing plan for promotion of a new brand. The data for the theoretical part of this thesis were collected from secondary data resources, including literature, articles and the Internet. The primary and the secondary data for the empirical part of this thesis were gathered in the Internet from various articles, thematic forums and official statistics of Finland. ...

  20. Prestige-Oriented Market Entry Strategy: The Case of Australian Universities

    Science.gov (United States)

    Tayar, Mark; Jack, Robert

    2013-01-01

    Through an exploratory case study of four Australian universities this article finds that foreign market entry strategies are shaped by prestige-seeking motivations and a culture of risk aversion. From the market selection, entry mode and higher education literature, a conceptual model, embedded with four propositions, is presented. The model sees…

  1. Role of Market Areas in Enterprise Choice: The Case of the ...

    African Journals Online (AJOL)

    Role of Market Areas in Enterprise Choice: The Case of the Production of selected Vegetable Crops in Nakuru District, Kenya. ... International Journal of Agriculture and Rural Development ... This was because they were driven by diverse objectives such as food production; secure market outlets, among others. The Von ...

  2. Interoperability of Services in an Open Broadband Market : Cases from the Netherlands

    NARCIS (Netherlands)

    Burgmeijer, J.

    2006-01-01

    End-to-end interoperability of broadband services and networks is a condition for an open broadband market. A business model for broadband service interoperability is given. Two cases from the Netherlands, of initiatives from the market to reach interoperability, are presented: E-norm and FIST VoIP.

  3. Annual earnings announcements and market reaction: The case of a small capital market

    DEFF Research Database (Denmark)

    Lønroth, Helle Langhoff; Møller, Peder Fredslund; Thinggaard, Frank

    suggest that only a model based on reported IBES-estimates of earnings per share shortly before earnings release is descriptive of the market´s expectations. Some of these findings contradict the results in the only published 17 year old Danish event study on annual earnings announcements...

  4. Online Marketing for Media : The Case of Greek News Websites

    NARCIS (Netherlands)

    Antonopoulos, N.; Veglis, A.; Emmanouloudis, A.

    Nowadays it is quite easy to create a news website and start promoting it online. However, the structure of a significant amount of news websites seems to have been changing, often deviating from trends of past years or even setting their own marketing direction. Based on seven hypotheses related

  5. Making Marketing Principles Tangible: Online Auctions as Living Case Studies

    Science.gov (United States)

    Wood, Charles M.; Suter, Tracy A.

    2004-01-01

    This article presents an effective course supplement for Principles of Marketing classes. An experiential project involving online auctions is offered to instructors seeking to create a more participatory student environment and an interactive teaching style. A number of learning points are illustrated that allow instructors to use an auction…

  6. Employment Polarization in Local Labor Markets : The Dutch Case

    NARCIS (Netherlands)

    Terzidis, Nikolaos; van Maarseveen, Raoul; Ortega - Argiles, Raquel

    2017-01-01

    Recent literature documents the pervasiveness of job polarization in the labor markets of the developed world. However, relatively little is known about polarization on a sub-national level. We exploit extensive data on both genders from Statistics Netherlands to confirm polarization as an important

  7. Segmentation and Positioning in the Brazilian Kids Market: A Case Study on the Bottom of the Pyramid

    Directory of Open Access Journals (Sweden)

    Andres Rodriguez Veloso

    2012-07-01

    Full Text Available This article approaches the kids market, focusing on the Bottom of the Pyramid. A case study is developed within the toy industry. Because few studies have been developed on this subject (kids marketing, the option of this study is to focus on basic marketing strategies, market segmentation and positioning. Results exemplify how can a company structure its marketing strategy in order to have a clear focus on a given segment of the kids market.

  8. A Human Resources Perspective on Responsible Corporate Behavior. Case Study: The Multinational Companies in Western Romania

    Directory of Open Access Journals (Sweden)

    Ciprian Obrad

    2018-03-01

    Full Text Available This article aims to show the extent to which socially responsible Human Resource Management practices are implemented in multinational companies. As more recent studies highlight, the manner in which companies in Romania presently comprehend the social responsibility of their actions is mostly aimed towards the social component of the outer environment in which they function and less towards their own employees. In Romania, at the moment, there are only a few studies that catalogue the efforts made by companies in order to become more responsible towards their employees, or in other words, studies that present Corporate Social Responsibility (CSR within its relationship with Human Resources Management (HRM. The research method we used for our case study was the semi-structured interview, applied on 32 respondents from the multinational companies carrying out their activities in the automotive sector in western Romania. Our study shows that multinational companies from the automotive sector are aware that CSR effects a series of long-term advantages, either externally—enhancing the company’s reputation and consolidating its brand as employer, its competitive advantage on the market, its media visibility—or internally—fostering an organizational culture that may generate greater engagement from its own employees, and financial advantages.

  9. Evaluating the benefits of coordinated emerging flexible resources in electricity markets

    International Nuclear Information System (INIS)

    Heydarian-Forushani, E.; Golshan, M.E.H.; Siano, Pierluigi

    2017-01-01

    Highlights: •Variable renewable energy sources create a flexibility gap in power system operation. •BESs, PEV PLs and DR are modeled as flexible options. •DR programs have remarkable impacts in terms of cost and emission reduction. •PEV PL is not a favorable flexible option by its own due to uncertain behavior of PEV owners. •Coordinated operation of PEV PLs and BESs under TOU program is the most effective generation mixture. -- Abstract: Increasing share of variable renewable energy sources (VRESs) with the aim of tackling climate changes impose several techno-economic challenges to power system operation. VRESs reduce the available flexibility by displacing existing flexible units due to their priority in dispatch and simultaneously enhance the need for additional flexibility due to their uncertain nature. In this light, the system is faced with a flexibility gap. One way to cover the created flexibility gap is the incorporation of emerging flexible resources into power systems operation. On this basis, this paper proposes a comprehensive flexible generation portfolio including bulk energy storages (BESs), plug-in electric vehicle parking lots (PEV PLs), and demand response (DR) programs. A stochastic market-based model is proposed to coordinate the interactions among these flexibility providers considering different sets of uncertainty, such as wind power generation and PEV owner’s behavior. Finally, various generation mixtures are prioritized based on the system operator’s economic, technical, and environmental desires to provide a guideline to opt the most effective generation mixture in the context of flexibility promotion.

  10. Non-Timber Forest Products Marketing Systems and Market Players in Southwest Virginia: A Case Study of Craft, Medicinal and Herbal, Specialty Wood, and Edible Forest Products

    OpenAIRE

    Greene, Sarah Marsden

    1998-01-01

    Non-timber forest products (NTFPs) are important in rural southwest Virginia as a source of household sustenance and supplemental income. The trade in NTFPs from this region is centuries old and now helps supply growing worldwide demands. Although marketing is a vital part of optimizing the value of these products, it has been ignored in rural natural resource development. This research analyzes marketing systems for selected NTFPs in southwest Virginia by describing marketing chains, inter...

  11. Word of mouth marketing in the digital age: a case study analysis of viral marketing campaigns

    OpenAIRE

    Ricci, Filippo

    2013-01-01

    A era digital viu a ascensão da empresa focada no consumidor. Todos os dias, marcas e produtos são objeto de milhões de conversas em que os consumidores trocam pontos de vista, opiniões e informações antes de tomar a decisão de compra. Os profissionais de marketing entenderam a importância do boca a boca como um novo canal de comunicação estratégica e começaram a ancorar técnicas de boca a boca à estratégia de marketing global. A propaganda tornou-se um negócio de conversa: o novo desafio ...

  12. Developing marketing strategies for tourism destinations in peripheral areas of Europe: the case of Bornholm

    DEFF Research Database (Denmark)

    Hartl, Ann

    by viewing them as cooperative customers. Thus the DMO needs to apply the principles of marketing to the development process of the strategy itself, and therefore to view the strategic plan as a product of the DMO, which needs to be marketed. The theoretical analysis shows that DMOs cannot control all......This thesis concentrates on the subject of destination marketing with a specific focus on the process of developing strategies through a Destination Marketing Organisation (DMO) for a peripheral area, illustrated by a case study from the Danish island of Bornholm. It investigates the theoretical...... foundations for destination marketing, concluding that there should be a shift in focus from general marketing theory to a broader application of organisational theories and associated fields, enabling the DMO to improve performance. The specific conditions for and structures of peripheral areas indicate...

  13. MCDA-C model for trade marketing performance evaluation: an illustrated case in the pharmaceutical sector

    Directory of Open Access Journals (Sweden)

    André Andrade Longaray

    2016-03-01

    Full Text Available Since its introduction in the early 1990s, trade marketing has played a significant role in companies and their distribution channels, focusing on the consolidation of marketing strategy at the point of purchase. In practice, one of the main obstacles for a more widespread use of trade marketing has been the lack of management tools allowing visualisation of the consequences of trade marketing in the organisation's objectives. This study shows the use of the Multi-Criteria Decision Aiding–Constructivist methodology model as an instrument of intervention in a case study conducted in a pharmaceutical company. A customised evaluation model was built interactively by interviewing decision makers to identify, organise, measure, and integrate those factors considered necessary and sufficient for the management of trade marketing. The constructed model enables executives to incorporate unique aspects of the company and the environment, expanding the possibilities for performance evaluation of trade marketing in the organisation.

  14. Hedging local volume risk using forward markets: Nordic case

    DEFF Research Database (Denmark)

    Ernstsen, Rune Ramsdal; Boomsma, Trine Krogh; Tegner, Martin

    2017-01-01

    With focus on the Nordic electricity market, this paper develops hedging strategies for an electricity distributor who manages price and volume risk from fixed price agreements on stochastic electricity load. Whereas the distributor trades in the spot market at area prices, the financial contracts......, and we suggest various strategies for hedging in the presence of local volume risk. We benchmark against a strategy that ignores correlation and hedges at expected load, as is common practice in the industry. Using data from 2013 and 2014 for two Danish bidding areas, we show that our best hedging...... strategy reduces gross loss by 5.8% and 13.6% and increases gross profit by 3.8% and 9.5%, respectively. Although this is partly due to the inclusion of correlation, we show that performance improvement is mainly driven by the choice of risk measure....

  15. Strategic analysis and marketing manage-ment in smartphone market. iPhone case

    OpenAIRE

    Le, Thao; Truong, Khoa

    2014-01-01

    The smartphone industry is increasing sharply. In mobile industry, Apple is well-estimated in both the quality of product and strategic marketing. That explained why Apple has been the most valuable brand of the world for some recent years (interbrand, 2013). The research of Apple in smartphone industry: how iPhone become the most symbol for innovation and how Apple built its strategy will be the practical application for the theoretical part of my thesis. The concentration of our thesis...

  16. WHERE WILL FUTURE AGRICULTURAL MARKETING INFORMATION COME FROM: NEW JERSEY PEACH MARKET - A CASE STUDY

    OpenAIRE

    Thatch, Daymon W.; Perkins, Frederick A.

    1985-01-01

    Researchers and decision makers are currently faced with a reduced supply of agricultural marketing information at both federal and state levels. Although a number of on-line computer informational sources are available to help fill this gap, the data are relatively expensive and often not available in the form or detail needed at the farm level. This paper examines expected future sources of agricultural information in the public, private and semi-public/private sectors. A working model of a...

  17. Environment, energy and resources : case law update BC

    Energy Technology Data Exchange (ETDEWEB)

    Crossman, T. [Miller Thomson LLP, Vancouver, BC (Canada)

    2005-07-01

    An overview of environmental case law was presented. Issues concerning contaminated sites were discussed with reference to Imperial Oil Ltd. v Quebec. Liability of contaminating companies was discussed in British Columbia Hydro v. British Columbia Environmental Appeal Board. Compensation for environmental damage was reviewed with reference to British Columbia v. Canadian Forest Products Ltd., in which the Crown framed its claim in terms of a commercial loss and not in terms of other damages, such as negligence, nuisance or trespass. Issues concerning resource development and first nations interests were discussed, along with interlocutory injunctions. The issue of whether or not First Nation participation in environmental assessment may satisfy the duty to consult and accommodate was discussed in relation to Taku River Tlingit v. British Columbia. Issues concerning the Crown's duty to consult and accommodate Aboriginal peoples when the Crown is making decisions that may adversely affect as yet unproven Aboriginal rights and title claims were also examined. The international and extraterritorial reaches of environmental law was discussed with reference to the Teck Cominco Decision, in which the United States Environmental Protection Agency ordered a remedial investigation to determine the extent and nature of contamination in the United States portion of the Columbia River due to metals disposed upstream by Canadian smelter operations. Due diligence, Fisheries Act offences and the deposit of harmful substances were discussed in Fletcher v. Kingston, which also challenged the acute toxicity test for fish. It was noted that creative sentencing now allows for the court to make additional orders beyond any punishment imposed on the guilty party in section 127 of the Environmental Assessment Act. Various creative sentencing issues were also reviewed, including R. v Terroco Industries Ltd.

  18. Social Media Marketing: a Case Study of Company X

    OpenAIRE

    van der Zwaag, Janika

    2014-01-01

    During the last decade the usage of internet has increased tremendously. Today’s technology makes it possible to use the internet anytime and anywhere because of smartphones and other mobile devices. The growth in the usage of the internet has also increased the usage of social media, including the largest social media service, Facebook, which currently has more than 757 million daily active users. In recent years businesses are also increasingly utilising social media as a marketing tool...

  19. Marketing of Accommodation services : Case-Hotel Azam Cameroon

    OpenAIRE

    Youkam, Germaine

    2012-01-01

    Cameroon is Africa in miniature with a lot of tourist attractions owing to its geological and cultural diversity. Natural features include beaches, deserts, mountains, rainforests, and savannas. Accommodation services have been a grand phenomenon within the tourism industry in Cameroon. The accommodation sector has developed tremendously within the past decades. The objective of this research work was to find about out the marketing of accommodation services in Cameroon with Hotel Azam as...

  20. Water market transfers in South Africa: Two case studies

    Science.gov (United States)

    Nieuwoudt, W. L.; Armitage, R. M.

    2004-09-01

    Statistical analyses (discriminant, logit, and principal components) of water transfers in the Lower Orange River showed that water rights were transferred to farmers with the highest return per unit of water applied, those producing table grapes, and with high-potential arable "outer land" without water rights. Only unused water (sleeper right) was transferred, while water saved (through adoption of conservation practices) was retained possibly for security purposes. A second study in the Nkwaleni Valley in northern KwaZulu-Natal found that no water market had emerged despite the scarcity of water in the area. No willing sellers of water rights existed. Demand for institutional change to establish tradable water rights may take more time in the second area since crop profitability in this area is similar for potential buyers and nonbuyers. Transaction costs appear larger than benefits from market transactions. Farmers generally use all their water rights in the second area and retain surplus water rights as security against drought because of unreliable river flow. This study indicates that these irrigation farmers are highly risk averse (downside risk). Government policies that increase the level of risk and reduce security of licenses are estimated to have a significant effect on future investment in irrigation. In an investment model the following variables explain future investment: expected profits, liquidity, risk aversion (Arrow-Pratt), and security of water use rights. The study is seen in the light of the New South African Water Act of 1998. According to this act, the ownership of water in South Africa has changed from private to public. This reform may not impede the development of water markets in South Africa since in the well-developed water markets of the United States, western states claim ownership of water within their boundaries. All states in the western United States allow private rights in the use of water to be established and sold.

  1. Successful foundation for concept entirety and marketing: Case Restaurant Fregatti

    OpenAIRE

    Mäenpää, Janina; Brandt, Annina

    2016-01-01

    This thesis is produced in co-operation with Restaurant Fregatti, which is going through a concept change process. Objectives for this thesis was to found out key aspects in creating successful concept, define steps for the change process and what kind of a role marketing plays in the concept change process. Restaurant Fregatti is a family owned restaurant which was established 1998. Fregatti is a part of Finncrespo Oy, which owns two additional restaurants, but it is not a chain restauran...

  2. Glocalization Marketing Strategy of Mc Donald's Case Study: Turkey

    OpenAIRE

    Kolmakova, Liubov

    2017-01-01

    Globalization is spreading worldwide and it is coming together with its norms. These norms are not appreciated worldwide and there are many nations which have significant populations that are opposed to globalization and its norms. Mc Donald’s is a multinational corporation, it is entering and expanding into different markets as a result of globalization. Nevertheless, this should not indicate that it is an easy goal to spread worldwide for Mc Donald’s due to the anti-globalization movements....

  3. Case studies of natural resource access in Jharkhand, India

    DEFF Research Database (Denmark)

    Sareen, Siddharth

    This policy brief illustrates that decentralisation can only effectively support residents’ access to natural resources if it both resolves policy overlaps at multiple levels to bring about inclusive and equitable access and aligns policies with ground realities for specific natural resources....

  4. Resource Allocation Models and Accountability: A Jamaican Case Study

    Science.gov (United States)

    Nkrumah-Young, Kofi K.; Powell, Philip

    2008-01-01

    Higher education institutions (HEIs) may be funded privately, by the state or by a mixture of the two. Nevertheless, any state financing of HE necessitates a mechanism to determine the level of support and the channels through which it is to be directed; that is, a resource allocation model. Public funding, through resource allocation models,…

  5. Discovery and Use of Online Learning Resources: Case Study Findings

    Science.gov (United States)

    Recker, Mimi M.; Dorward, James; Nelson, Laurie Miller

    2004-01-01

    Much recent research and funding have focused on building Internet-based repositories that contain collections of high-quality learning resources, often called "learning objects." Yet little is known about how non-specialist users, in particular teachers, find, access, and use digital learning resources. To address this gap, this article…

  6. Monitoring market power in electricity market. Prepared for Competition Authority and Norwegian Water Resources and Energy Directorate; Overvaakning av markedsmakt i kraftmarkedet. Utarbeidet for Konkurransetilsynet og NVE

    Energy Technology Data Exchange (ETDEWEB)

    2004-07-01

    The report outlines a plan to monitor competition in the physical energy market in Norway. As an indicator of short-term exercise of market power,it is proposed to base the calculations of a daily index that measures the average price premium compared to an estimated value of water in combination with an index which measures the maximum price mark-up. To investigate whether there are indications on strategic movement of water over long periods, it is necessary to compare market solution with model simulations of efficient water allocation. Both approaches are tested on the market adaptation of the hydrological year 2002/2003. In both cases, we find deviations that can not simply be explained by price taker behavior, but which can not be taken as evidence of strategic behavior. To investigate whether the adaptation is due to strategic behavior, noise or other factors, it is necessary to enter into individual participants' bidding in the spot market. (AG)

  7. Networking and cultural differences in Human Resource Management: The Case of Kazakhstan

    OpenAIRE

    Altynbekov, Mardan

    2014-01-01

    The new emerging markets are becoming significant players in global market in recent decade. This study follows current pace in employing institutional theory to explore the specific pressures and factors makes networking essential in Human Resource Management in different countries. The study is a detailed qualitative analysis of networking and cultural differences in Kazakhstan, a country with very different value and government structure. Contrary to simplistic expectations, Kazakhstan sho...

  8. [Social marketers' lack of success in using CSM discipline to harness commercial resources and increase contraceptive prevalence].

    Science.gov (United States)

    Davies, J

    1984-01-01

    Social marketers have certainly shown that the CSM discipline can quickly and cost-effectively harness commercial resources to increase contraceptive prevalence. But why hasn't the social marketing idea caught on in more countries? According to Social Marketing Forum, only a tiny number of countries have active programs after more than a decade of effort. The most likely reason for this lack of success is doubt and fear on the part of both developing countries' officials and donor agencies about allowing marketing enthusiasts--with our very noticeable advertising methods--to join the family planning fight. And what has our answer been? Usually, a head-on retort such as, "But look at all the condoms we've sold]" And that gets us nowhere, because the successful peddling of 1 not-so-impressive method doesn't begin to balance the fears of a possible backlash that brash condom promotions could bring down on official heads. The lesson we should be learning is that social marketers possess to narrow an outlook and promote a small range of products that don't enthuse decisionmakers. Hence, we are often perceived as condom salesmen--and not much more. What should we be doing? We should be selling the idea of using private sector experience to assist national development. That means social development, particularly improved health, family planning and women's education. These 3 activities have proven effective in reducing fertility and would add up to a marketing opportunity--a longterm challenge that should enthuse dicisionmakers, private sector entrepreneurs and donor agencies alike. Further, our model--the commercial sector--is renowned for branching out and secceeding in a broad range of endeavors. As an example, Procter and Gamble uses separate divisions to market different products. Initiatives already exist in many countries to harness the private sector as a development tool. Social marketers should be leading the initiative--and benefitting from it, too. full text

  9. Strategy Dynamics through a Demand-Based Lens: The Evolution of Market Boundaries, Resource Rents and Competitive Positions

    OpenAIRE

    Adner, Ron; Zemsky, Peter

    2003-01-01

    We develop a novel approach to the dynamics of business strategy that is grounded in an explicit treatment of consumer choice when technologies improve over time. We address the evolution of market boundaries, resource rents and competitive positions by adapting models of competition with differentiated products. Our model is consistent with the central strategy assertion that competitive interactions are governed by superior value creation and competitive advantage. More importantly, it show...

  10. Google Trends as a Resource for Informing Plastic Surgery Marketing Decisions.

    Science.gov (United States)

    Ward, Brittany; Ward, Max; Paskhover, Boris

    2018-04-01

    Celebrities have long influenced the medical decisions of the general population. By analyzing Google search data using Google Trends, we measured the impact of highly publicized plastic surgery-related events on the interest level of the general population in specific search terms. Additionally, we investigated seasonal and geographic trends around interest in rhinoplasties, which is information that physicians and small surgical centers can use to optimize marketing decisions. Google Trends was used to access search data histories for three separate areas of interest: Kylie Jenner and lip fillers, Joan Rivers and plastic surgery, and rhinoplasty, which were then analyzed using two-tailed, two-sample equal variance t-tests. The average interest level in fillers increased by 30.31 points after Kylie Jenner announced that she received Juvéderm lip injections. The interest level in plastic surgery was decreased by 21.3% the month after Joan Rivers' death. Between January 2004 and May 2017, the average interest level for rhinoplasty was significantly different in January/December (67.91 ± 20.68) and June/July (70.12 ± 18.89) from the remaining calendar months (63.58 ± 19.67). Los Angeles, New York City, and Miami showed consistently high interest levels throughout the time period, while Tulsa, OK, showed a major interest increase between 2015 to 2016 of 65 points. A noticeable impact was observed in both celebrity cases on search term volume, and a seasonal effect is apparent for rhinoplasty searches. As many surgeons already employ aggressive Internet marketing strategies, understanding and utilizing these trends could help optimize their investments, increase social engagement, and increase practice awareness by potential patients. This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www

  11. Promotion through Marketing Channels : The Case of Kosovo

    Directory of Open Access Journals (Sweden)

    MSc. Hidajet Karaxha

    2016-01-01

    Full Text Available In order for a product to be put in the hands of the customer, requires a mechanism which is called distribution channel and which enables the connection between the consumer and producer. One of the many strategies applied by Kosovar companies for the involvement of the members of the channel is also the promotion through distribution channels. Therefore, the strategies which involve the members of the channel have a higher probability to be positively accepted by the members of the channel, when they are part of a general program of supporting the needs of the producers. The process of realizing a marketing strategy of a company does not concise only of achieving specific goals of production during the realization of the promotion phase, but it also requires identifying the target market and achieving it. The purpose of this paper is to review the promotion strategy of distribution channels, which emphasize the support by the members of the channel, initiated by the producers through cooperative advertisements, promotional salaries, slotting taxes, incentives, promotions in markets and also special promotional agreements. The theoretical and practical side of the study are very important, especially regarding to new theoretical and practical views in the study context. Besides the theoretical contribution that will be offered by this paper, there will also be interesting findings in the practical aspect where through this paper, the owners, managers, firms will be able to understand the role and importance of promotion through distribution channels. Knowing that there are only few studies offered in this field, this paper offers help for everyone interested in this field. This paper contains empirical data collected by questionnaires and interviews.

  12. Usability in product development practice; an exploratory case study comparing four markets.

    Science.gov (United States)

    van Kuijk, Jasper; van Driel, Liesbeth; van Eijk, Daan

    2015-03-01

    This study explored how usability was dealt with in four product development organizations active in different sectors: high-end automotive, professional printers and copiers, office coffee makers and fast moving consumer goods. The primary differentiators of the selected cases were whether they were targeting businesses or consumers and the degree of product complexity. Interviews with 19 product development practitioners were conducted, focussing on three topics: 1) the product development process and the integration of user involvement, 2) multidisciplinary teamwork, and 3) organizational attitude towards usability. Based on the interviews, context descriptions of the companies were created and barriers and enablers for usability were identified. To verify the findings and to discuss remaining issues a feedback workshop was held in which the primary contact from each company participated. The results indicate that differences in product-market combination lead to differences in organizational attitude towards usability. The prioritization of usability in an organization seems to be influenced by the degree of product complexity (complex products are more prone to suffer from usability issues) and whether developers think that usability is a purchase consideration for their clients. The product-market combination a company targets also affects the methods for user-centred design that a company can apply and that are relevant. What methods for user-centred design are used also seems to be influenced by the attitude towards usability: if usability is considered more important, methods that require more resources can be applied. Copyright © 2014 Elsevier Ltd and The Ergonomics Society. All rights reserved.

  13. Dynamics of a Protected Housing Market: The Case of Switzerland

    DEFF Research Database (Denmark)

    Borowiecki, Karol

    2012-01-01

    We analyze the determinants and dynamics of a highly protected housing market. Based on Swiss data for the time period 1990 to 2009 we model house prices and construction activity. We find that house prices exhibit a positive association with construction price, working age population as well...... as GDP and a negative with interest rates, whereas construction activity is positively related to working age population and GDP and negatively with construction price and interest rates. These estimates are broadly consistent with previous theoretical and empirical research....

  14. The effect of education and economic growth in the labour market in transition economies - Case study for SEE countries

    Directory of Open Access Journals (Sweden)

    Majlinda Mazalliu

    2015-07-01

    Full Text Available In this research paper is analyzed labour market in transition economies with case study SEE countries and the main theoretical arguments for discussions are as following: the effects of education on labour market, improving labour market performance in SEE countries, structural reforms and economic policies for improving labour markets, relationship between level of education and growth on labour market. In methodology, the data is collected from international institutions and is calculated through STATA program. The main analyses include: descriptive statistic, multiple regression analysis and correlation matrix. The results of regression analysis and correlation matrix have shown that education has negative impact and negative correlation on labour market (labour market efficiency and labour market regulation. But, economic growth has shown positive impact and positive correlation on labour market (labour market efficiency and labour market regulation and all variables that are including in T-statistical analysis have shown non - significance on labour market.

  15. Local electricity market design for the coordination of distributed energy resources at district level

    NARCIS (Netherlands)

    Ampatzis, M.; Nguyen, P.H.; Kling, W.L.

    2014-01-01

    The increasing penetration of distributed energy resources at the distribution grid level creates concerns about their successful integration in the existing electric grid, designed for centralized generation by large power plants. Failure to the proper integration of distributed energy resources

  16. Modern Energy Markets Real-Time Pricing, Renewable Resources and Efficient Distribution

    CERN Document Server

    Kopsakangas-Savolainen, Maria

    2012-01-01

    Energy has moved to the forefront in terms of societal and economic development. Modern Energy Markets is a comprehensive, economically oriented, exploration of modern electricity networks from production and distribution to deregulation and liberalization processes. Updating previous work by the authors, different aspects are considered resulting in a complete and detailed picture of  the systems and characteristics of modern electricity markets. Modern Energy Markets provides clear detail whilst encompassing a broad scope of topics and includes: •A method to model energy production systems including the main characteristics of future demand side management, •Different applications of this model in nuclear and renewable energy scenarios, •An analysis of Real-Time Pricing of electricity and its potential effects across the market, and, •A discussion of the need for regulation in an easily monopolized industry. Engineering and Economics students alike will find that Modern Energy Markets is a succinct...

  17. Opportunity for inter-regional integration of electricity markets: the case of Shandong and Shanghai in East China

    International Nuclear Information System (INIS)

    Gnansounou, Edgard; Dong Jun

    2004-01-01

    In this paper, the opportunity for the inter-regional integration of the electricity market in East China is analysed on the basis of strategies for the future expansion of the electricity generation system. We assume that during its first stage, the operational breakthrough of the electricity sector reform in China will be to achieve an economic dispatch of the generating plants. On the basis of this assumed goal a multi-region model is proposed to appraise the potential benefits of an integrated inter-regional electricity market. This model includes: propositions on design and operation of the market, electricity demand forecasting, least-cost generating system expansion. As case study, three strategies of electricity supply are assessed in two provinces: Shandong and Shanghai in East China. While Shandong is a potential electricity exporter due to availability of primary energy resources, Shanghai is an electricity importer. The strategies include: autarkical expansion of each regional system, import/export only for minimizing operation costs, integration of the system expansion for minimizing total costs including operation and investment costs. One of the findings is that building up an inter-regional integrated electricity market is profitable for both the Shanghai and Shandong regions compared with the two other strategies, if the future regulation makes it possible to insure an economic dispatch of the generating power plants

  18. CASE STUDY: Bhutan — Learning together to share resources in ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    2010-12-14

    Dec 14, 2010 ... Shyly at first, because the participatory research methods were as new to them ... linked to other resource systems as well as to socioeconomic factors. .... use and maintenance of the forest by the entire watershed community.

  19. Gender Division and Utilization of Natural Resources: A Case Study ...

    African Journals Online (AJOL)

    It farther focuses on gendered decision-making and negotiation over the ... Roles of men and women in natural resources use, management and ... Special attention should be paid on treating male and female on rational and equal basis.

  20. CASE STUDY: Cambodia — Maps, not guns, resolve resource ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    2010-12-16

    Dec 16, 2010 ... Researchers and villagers create a new model for resource policy in defending ... to offer payments to government officials in return for favourable decisions. ... These would be based on customary practices such as the ...

  1. Education Factor and Human Resources Development - Albania Case

    OpenAIRE

    Sonila Berdo

    2010-01-01

    The article gives a general view of the actual situation and the potential importance that the education factor plays in the formation and development of human resources in Albania, based on the Albanian education system applied as well as the strategies undertaken regarding the development of human resources by transforming it in an important asset and an unstoppable source of values for all the society. In particular, the article is focused in analyzing and evaluating the link between the l...

  2. Impact of Market-Based Disturbance on the Composition of West Virginia's Forest Resource

    Science.gov (United States)

    William G. Luppold; John E. Baumgras; John E. Baumgras

    2000-01-01

    The eastern hardwood resource has been shaped by a combination of human and natural disturbances. This impact on the forest resources of West Virginia has been especially dramatic. This resource has changed from a virgin forest dominated white oak, chestnut, spruce, white pine, and hemlock in the late 19th century, to one dominated by red oak in the 1950's, to...

  3. Small Business Marketing Capability in the Food Sector: The Cases of Belgium, Hungary and Italy

    Directory of Open Access Journals (Sweden)

    Allesandro Banterle

    2010-05-01

    Full Text Available The purpose of thie paper is to assess the marketing management capabilities of SMEs producing traditional food products in the EU through thge development of a self-evaluation tool.SMEs represent the greater part of European food firms and they find it very difficult to adapt to market changes, and to compete with big enterprises. In this context, marketing management capabilities play a key role in good SME performance in the market. The self-evaluation tool is developed in the innovative form of an interactive questionnaire published on the web. At the moment, the sample is composed by 60 traditional food producers located in three member states (Belgium, Italy, and Hungary belonging to different sectors (cheese, beer, dry ham, sausage and white pepper. The data were analysed with cluster analysis. The results of the survey revealed that most of the firms analysed show weaknesses in marketing management capabilities. Nevertheless, cluster analysis pointed out a group of firms (22% of the sample with high performances in all the stages of marketing management process, which can be defined market oriented in terms of MARKOR approach. Most firms showed difficulties in analysing the competitive environment in which they operate, and in controlling the achievement of the marketing objectives. Moreover, the survey showed that, generally, micro sized firms perform worse than small and medium enterprises. Nevertheless, in some cases micro firms achieved high performances revealing that the firm size is not a so insuperable constraint to reach good results in marketing.

  4. Crude Oil Resource: A Blessing Or Curse To Nigeria – The Case Of ...

    African Journals Online (AJOL)

    Crude Oil Resource: A Blessing Or Curse To Nigeria – The Case Of The Niger Delta. S Tamuno, JM Felix. Abstract. This paper examines the question as to whether crude oil resource is a blessing or curse to Nigeria: The case of the Niger Delta Region. The paper traces the origin of oil exploration and exploitation from ...

  5. Use of Case Study Methods in Human Resource Management, Development, and Training Courses: Strategies and Techniques

    Science.gov (United States)

    Maxwell, James R.; Gilberti, Anthony F.; Mupinga, Davison M.

    2006-01-01

    This paper will study some of the problems associated with case studies and make recommendations using standard and innovative methodologies effectively. Human resource management (HRM) and resource development cases provide context for analysis and decision-making designs in different industries. In most HRM development and training courses…

  6. A day-ahead market for electricity in Alberta : is there a case to be made?

    International Nuclear Information System (INIS)

    Fronimos, P.

    2006-01-01

    Following the success of the introduction of competition in several heavily regulated industries in the 1980s and 1990s, traditional utilities were broken up and markets were introduced for their respective services. Some of these markets evolved into complex structures with multiple sub-markets for installed capacity, energy, transmission and for all types of reserves. Electricity submarkets now operate in a similar manner in different timeframes comprising two settlement systems: the Day Ahead (DA) market, operating a day ahead of the actual generation and consumption of electricity and one that operates in real time, the Real-Time (RT) or Balancing market. This paper explored the case for a binding DA market for electricity in Alberta, by looking at the challenges facing the marketplace and examining how using a DA market would affect them. This paper hypothesized that a correctly designed and implemented, financially binding DA market would enhance the fidelity of the price signal in Alberta by providing an information rich environment for participants and the system operator. The paper defined and discussed both types of settlement systems. It then discussed the DA market in Alberta in terms of risk management, reliability, price fidelity and demand response. It was noted that some of the benefits of using a DA market could also be achieved by improvements to the existing market. Alberta faces several challenges, such as merit order instability and price volatility which are likely due to market design and operations rather than the inherent inability of a power exchange to address them. 31 refs., 1 tab., 3 figs

  7. Miller Table Company: A Profit Analysis Case Integrating Managerial Accounting, Microeconomics and Marketing

    Science.gov (United States)

    Miller, Louise

    2014-01-01

    This paper describes a unique integrative business case appropriate for use in a managerial accounting course or other business courses related to economics or marketing. The case describes a scenario in which a managerial accountant is assisting in business decisions relating to factors influencing the profitability of a small manufacturing…

  8. Role of Pumped Storage Hydro Resources in Electricity Markets and System Operation: Preprint

    Energy Technology Data Exchange (ETDEWEB)

    Ela, E.; Kirby, B.; Botterud, A.; Milostan, C.; Krad, I.; Koritarov, V.

    2013-05-01

    The most common form of utility- sized energy storage system is the pumped storage hydro system. Originally, these types of storage systems were economically viable simply because they displace more expensive generating units. However, over time, as those expensive units became more efficient and costs declined, pumped hydro storage units no longer have the operational edge. As a result, in the current electricity market environment, pumped storage hydro plants are struggling. To offset this phenomenon, certain market modifications should be addressed. This paper will introduce some of the challenges faced by pumped storage hydro plants in today's markets and purpose some solutions to those problems.

  9. A study of the relationship marketing effect in banks: The case of an emerging market

    Directory of Open Access Journals (Sweden)

    Wachyudi N.

    2018-02-01

    Full Text Available This study aims to provide an alternative model for understanding customers’ loyalty behavior by examining the effect of relationship marketing (RM and service quality on customer satisfaction and customer loyalty moderated with switching costs. A laboratory experiment was carried out to ascertain the controlled variables based on factorial design: 2 (RM: high vs low x 2 (service quality: high vs low x 2 (the switching costs: high vs low. The study was based on bank clients as participants, and multiple linear regression was chosen to examine the causal relationship between the variables that are hypothesized. The results indicate that loyalty of banking customers is significantly influenced by RM, service quality and customer satisfaction. In addition, switching costs have a role in moderating customer loyalty. The implications of this study were discussed to give insight into contributions of theoretical and practical aspects, and for future studies.

  10. Hospital administrators in a market environment: the case of Utah.

    Science.gov (United States)

    Dwore, R B; Murray, B P

    1987-11-01

    This study describes selected characteristics of hospital administrators in Utah, who are implementing a market strategy of cost containment. A mail survey was used to query hospital administrators concerning their personal backgrounds, professional practice patterns, and perceived role performance. The questionnaire elicited a 75.6 percent return from a limited universe sample. Analytical results disclose that Utah hospital administrators are relatively young, professionally dynamic, well educated, and subject to frequent career-motivated moves. Using Mintzberg's ten administrative roles, respondents identified two as key: "Leader" ranks as the role performed best, the role second most critical to survival, second best prepared for, second most time-consuming, and second most satisfying. "Entrepreneur" ranks as the role most critical to survival, most satisfying, most deserving of improvement, second least prepared for, and second best performed. Suggestions for innovative ways in which administrators can develop their skills to be better prepared to meet future challenges are listed.

  11. Successful renewable energy development in a competitive electricity market: A Texas case study

    International Nuclear Information System (INIS)

    Zarnikau, Jay

    2011-01-01

    The development of renewable energy in markets with competition at wholesale and retail levels poses challenges not present in areas served by vertically-integrated utilities. The intermittent nature of some renewable energy resources impact reliability, operations, and market prices, in turn affecting all market participants. Meeting renewable energy goals may require coordination among many market players. These challenges may be successfully overcome by imposing goals, establishing trading mechanisms, and implementing operational changes in competitive markets. This strategy has contributed to Texas' leadership among all US states in non-hydro renewable energy production. While Texas has been largely successful in accommodating over 9000 MW of wind power capacity, this extensive reliance upon wind power has also created numerous problems. Higher levels of operating reserves must now be procured. Market prices often go negative in the proximity of wind farms. Inaccurate wind forecasts have led to reliability problems. Five billion dollars in transmission investment will be necessary to facilitate further wind farm projects. Despite these costs, wind power is generally viewed as a net benefit. - Research Highlights: → Texas rapidly emerged as a leader in renewable energy development. → This state's experiences demonstrate that the right combination of policies to lead to rapid renewable energy development in a region with a very competitive electricity market. → Wind power development has lead to various operational challenges.

  12. An exploration study to detect important factors influencing internet marketing: A case study of food industry

    Directory of Open Access Journals (Sweden)

    Shadan Vahabzadeh

    2013-06-01

    Full Text Available Internet marketing plays an important role on profitability of organizations, it can build a bridge between customers and business owners and anyone could purchase products and services through internet. In this paper, we present an empirical investigation to detect important factors influencing internet marketing on Iranian food industry, named Shahrvand. The proposed study selects 280 out of 1040 managers who were involved in this industry during the year of 2012. Structural equation modeling has been performed to detect important factors including internal/external factors, ease of use and electronic marketing. Cronbach alphas have been calculated for these four items were mostly above 0.80, which validated the overall questionnaire of the survey. The results indicate that among internal factors, knowledge management, organizational culture and resources influence on acceptance of internet marketing, while these factors do not show any meaningful impact on ease of use. In addition, external factors including trend on market growth, competition and infrastructure influence on ease of use and acceptance of internet marketing but infrastructure and competition do not impact on ease of internet marketing.

  13. Raw material monitoring assists companies. German Mineral Resources Agency at BGR provides information on global developments in resource markets

    International Nuclear Information System (INIS)

    2016-01-01

    Germany is dependent on imports for its metalliferous natural resources. Although prices have been declining significantly in recent months, numerous raw materials such as platinum, cobalt and rare earth elements continue to be exposed to price and supply risks. To ensure that German industry can respond better to this situation in their procurement activities, the German Mineral Resources Agency (DERA) at BGR has developed a raw material monitoring system on behalf of the German government. DERA experts have con figured a screening method for the early identification of possible procurement risks. This is the platform which enables German companies to gain the specific advice they require. All of the most important information on this issue is bundled within DERA 's internet portal (www.deutsche-rohstoffagentur.de). BGR also provides its expertise in other important fields with great societal relevance. BGR has been advising the national commission on ''Storage of High-level Radioactive Waste'' since 2014. Due to their comprehensive research activities in the field of radioactive waste disposal, BGR scientists are important technical experts to which the commission can turn to for geological information and advice.

  14. DUCK (Anas platyrhincos Borneo CULTIVATIONIN HULU SUNGAI UTARA SOUTH KALIMANTAN (OVERVIEW OF MARKET, HUMAN RESOURCES AND FINANCING

    Directory of Open Access Journals (Sweden)

    Muhammad Riza Firdaus

    2016-04-01

    Full Text Available Given Alabio ducks ( Anas platyrinchos Borneo is a commodity that can be developed on wetlands , the study aims to illustrate the potential and development of duck farms that can be relied upon by the provincial government in making policies for the advancement of this duck commodities , especially in the aspect of  markets  ,  human  resources  ,  and  fi nancial  aspects  .  These  three  aspects have been given the results of several previous studies that the three aspects mentioned  this  is  still  an  issue  in  the  development  of  duck  and  production results  .  Hulu  Sungai  Utara  as  duck  production  centers  serve  as  a  test  site  . Qualitative  analysis  of  the  domain  and  toksonomi  method  used  as  a  tool  in analyzing the data of this study . The results show : First , aspects of fi nancing shows that the business is viable and profi table , especially on a large scale . Second , the market requires a lot of innovation in creating related products. Third , explain aspects of human resource regeneration is still a problem and also the managerial constraints such as planning , standardization and quality in all phases . Keywords: Ducks  Alabio,  Financial  Aspects,  Aspects  of  Market  and  Marketing,  Human Resource Aspects

  15. Resource rent taxes and sustainable development: A Mongolian case study

    International Nuclear Information System (INIS)

    Thampapillai, Dodo J.; Hansen, Jan; Bolat, Aigerim

    2014-01-01

    Economies rich in mineral resources, need to evaluate the merits of investing rents earned from resource extraction in other income generating activities to sustain the flow of income. It is hence important to estimate and assess the potential uses of the resource rent tax (RRT). This paper illustrates how the reinvestment of the RRT and other government revenue from mining can reduce the depreciation of the mine. This illustration is made with reference to a coal deposit in the Tavan-Tolgoi region of Mongolia. The paper also illustrates impact of mining on the macroeconomic performance of Mongolia. Standard macroeconomic frameworks that ignore the depreciation of mineral assets overstate economic performance. The paper also reviews the political issues and constraints that surround the implementation of the RRT. One option canvassed here is the granting of qualified custodial rights of the RRT to the mining firm. Such qualified rights are pertinent given that the RRT is legally the income owed to the State and investments in ventures such as human capital development can yield returns as high as 10% per annum. This study illustrates that even an investment option yielding an annual 3% return can make a significant difference. - Highlights: • We estimate resource rents owed to the state from energy resource extraction. • We show that mining revenues are over-stated when the depreciation of mineral assets are ignored. • We show that the investment of resource rents offers avenues for sustaining the flow of income. • We argue that the state can grant custody of the rents to mining firms for the management of investments

  16. Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Introduction.

    OpenAIRE

    2015-01-01

    For farmers, growing quality crops is just one step in running a successful farm—making the farm or market garden economically viable requires another suite of skills, including finding land, planning what crops to grow, marketing the crops, managing income and expenses, and addressing food safety and labor issues.   At the University of California, Santa Cruz Center for Agroecology and Sustainable Food Systems (CASFS), the Farm & Garden Apprenticeship instructors have put t...

  17. Resource externalities and the persistence of heterogeneous pricing behavior in an energy commodity market

    International Nuclear Information System (INIS)

    Bunn, Derek; Koc, Veli; Sapio, Alessandro

    2015-01-01

    In competitive product markets, repeated interaction among producers with similar economic characteristics would be expected to result in convergence of their behaviors. If convergence does not occur, it raises fundamental questions related to the sustainability of heterogeneous competitive strategies. This paper examines the prices submitted to the British wholesale electricity market by four coal-fired plants, separately owned, approximately of the same age, size and efficiency, and located in the same transmission network zone. Due to the repetitive nature of the spot market, one would expect convergence in strategies. Yet, we find evidence of persistent price dispersion and heterogeneous strategies. We consider several propositions for these effects including market power, company size, forward commitments, vertical integration and the management of interrelated assets. - Highlights: • Time series models of offer prices from 4 companies, UK electricity spot market • Focus on coal-fired plants of similar size, efficiency, age, same network zone • Low, less volatile offers by small, not vertically integrated, only-coal company • Operational risks of nuclear plants in a portfolio imply finer tracking of PX prices • Market leadership from private information on the Anglo-French interconnector flows

  18. Social media infleunce - a case study of LUSH's social media marketing strategy

    OpenAIRE

    Belowska, Martyna; Løyche, Tanja Blomgaard; Szewczykowska, Karolina; Shore, Jonna Ellinor; Krejci, Kamila

    2017-01-01

    This research project is a case study of LUSH Cosmetics which aims to understand theinfluence in social media on consumers through the social media marketing strategy ofLUSH. This is done by first, explaining the social media marketing strategy of LUSH throughThe Theory of Influence by Robert Cialdini (1984) which has formed the theoreticalframework in this project. Second, an online individual survey has been conducted to deeperunderstand how potential consumers perceive the influence from L...

  19. Regional Approach to Luxury Market Segmentation: The Case Of Western Balkans

    OpenAIRE

    Melika Husic-Mehmedovic; Emir Agic

    2015-01-01

    Nature of the luxury brand requires limited market in order to maintain exclusivity. Individual countries in the Western Balkans are not lucrative per se, therefore, regional segmentation is needed in the case of luxury brands. Countries of Western Balkan, i.e. Bosnia and Herzegovina, Croatia, Serbia and Slovenia are all post-socialist, post-war countries currently going through major transitions. Â Rather small markets are yet to be established in its final form politically, economically, so...

  20. SPILLOVER EFFECTS OF PENSION FUNDS ON CAPITAL MARKETS. THE EU-15 COUNTRIES CASE

    Directory of Open Access Journals (Sweden)

    MILOŞ LAURA RAISA

    2012-12-01

    Full Text Available The paper aims at providing new empirical evidence for the connection between pension reform and domestic stock market development, in the case of the old member states of European Union. We seek to measure the impact of private pension funds’ assets on the capital market development, using a panel data regression and after controlling for other explanatory variables. As predicted in the literature, the results show a positive connection.

  1. Strategic planning and marketing research for older, inner-city health care facilities: a case study.

    Science.gov (United States)

    Wood, V R; Robertson, K R

    1992-01-01

    Numerous health care facilities, located in downtown metropolitan areas, now find themselves surrounded by a decaying inner-city environment. Consumers may perceive these facilities as "old," and catering to an "urban poor" consumer. These same consumers may, therefore, prefer to patronize more modern facilities located in suburban areas. This paper presents a case study of such a health care facility and how strategic planning and marketing research were conducted in order to identify market opportunities and new strategic directions.

  2. Testing the Market Model – A Case Study of Fondul Proprietatea (FP)

    OpenAIRE

    Sorin Claudiu Radu

    2014-01-01

    The financial theory related to the bond portfolio analysis was coined by Harry Markowitz, an authentic’ pioneer of the modern bond theory’, and his well-thought interpretation of the bond selection model may be found in his research papers “Portfolio Selection” (Markowitz M. Harry, 1952) and “Portfolio Selection: Efficient Diversification of Investments” (Markowitz M. Harry 1960). This paper is proposed to test the market model in the Romanian stock market, case of Property Fund.

  3. Marketing Strategic Choices for Wind Technology in China : case: Chinese Domestic Wind Technology Companies

    OpenAIRE

    Shi, Yi

    2011-01-01

    There are almost 80 wind turbine manufacturers in China. However, the supportive government policies are the fact behind the rapid growth of those case companies. In reality, there are less than 10 Chinese wind turbine manufacturers with actual production capacity. Most of them lack core technology and depend in many ways on state patronage. The current situation is worrisome. Therefore, the correct comprehension of wind power market conditions and the consequent adoption of right marketing s...

  4. Marketing strategic choice for wind power technology in China : case: Chinese domestic wind technology companies

    OpenAIRE

    Shi, Yi

    2011-01-01

    There are almost 80 wind turbine manufacturers in China. However, the supportive government policies are the fact behind the rapid growth of those case companies. In reality, there are less than 10 Chinese wind turbine manufacturers with actual production capacity. Most of them lack core technology and depend in many ways on state patronage. The current situation is worrisome. Therefore, the correct comprehension of wind power market conditions and the consequent adoption of right marketing s...

  5. Market Structure and Distribution of Benefits from Agricultural Exports: the Case of the Philippine Mango Industry

    OpenAIRE

    Briones, Roehlano M.

    2013-01-01

    To illuminate the role of agro-export industry in inclusive growth, this case study on Philippine mango focuses on the role of market structure in the distribution of export benefits. It is based on review of industry trends and related studies, open-ended interviews of key informants, and structured interviews of respondents situated along the value chain. The distribution of trade benefits is hypothesized to depend on both vertical and horizontal market structure. The former implies that a ...

  6. Case studies on employment-related health inequalities in countries representing different types of labor markets.

    Science.gov (United States)

    Kim, Il-Ho; Muntaner, Carles; Chung, Haejoo; Benach, Joan

    2010-01-01

    The authors selected nine case studies, one country from each cluster of their labor market inequalities typology, to outline the macro-political and economic roots of employment relations and their impacts on health. These countries illustrate variations in labor markets and health, categorized into a global empirical typology. The case studies illustrated that workers' health is significantly connected with labor market characteristics and the welfare system. For a core country, the labor market is characterized by a formal sector. The labor institutions of Sweden traditionally have high union density and collective bargaining coverage and a universal health care system, which correlate closely with positive health, in comparison with Spain and the United States. For a semi-periphery country, the labor market is delineated by a growing informal economy. Although South Korea, Venezuela, and El Salvador provide some social welfare benefits, a high proportion of irregular and informal workers are excluded from these benefits and experience hazardous working conditions that adversely affect their health. Lastly, several countries in the global periphery--China, Nigeria, and Haiti--represent informal work and severe labor market insecurity. In the absence of labor market regulations, the majority of their workers toil in the informal sector in unsafe conditions with inadequate health care.

  7. Migrants' Remittances end the Transformation of Local Spaces: The Case of Financial Markets in Mexico

    Directory of Open Access Journals (Sweden)

    Christian Ambrosius

    2014-06-01

    Remittances, the money sent by migrants to their families back home, are situated outside ‘traditional’ categories of space in several ways. Not only do these smallscale financial transactions span the transnational space beyond the nation-state; they also move largely outside the institutional spaces of the formal banking sector. Taking the case of financial markets in Mexico and building on recent empirical findings on the impact of migrants’ remittances on the financial sector of the receiving countries, this article explores how remittances may lead to a transformation of local spaces by reducing some of the market failures that prevail, especially in rural financial markets.

  8. Market Returns and Weak-Form Efficiency: the case of the Ghana Stock Exchange

    OpenAIRE

    Frimpong, Joseph Magnus; Oteng-Abayie, Eric Fosu

    2007-01-01

    This paper examines the weak-form efficient market hypothesis (EMH) in the case of the Ghana Stock Exchange (GSE) an emerging market. Daily returns from the Databank Stock Index (DSI) over a 5-year period 1999-2004 were used for the exercise. Random walk (RW) and GARCH(1,1) models are used as the basis for our analysis. The GSE DSI returns series exhibit volatility clustering, an indication of inefficiency on the GSE. The weak-form efficient market (random walk) hypothesis was rejected for t...

  9. Nonlinear integrated resource strategic planning model and case study in China's power sector planning

    International Nuclear Information System (INIS)

    Yuan, Jiahai; Xu, Yan; Kang, Junjie; Zhang, Xingping; Hu, Zheng

    2014-01-01

    In this paper we expand the IRSP (integrated resource strategic planning) model by including the external cost of TPPs (traditional power plants) and popularization cost of EPPs (efficiency power plants) with nonlinear functions. Case studies for power planning in China during 2011–2021 are conducted to show the efficacy of the model. Scenarios are compiled to compare the pathways of power planning under different policies. Results show that: 1) wind power will become competitive with technical learning, but its installation is undesirable when the external cost of coal power is not internalized; 2) the existence of popularization cost will hinder EPPs' (efficiency power plants) deployment and pure market mechanism is not enough to deliver EPPs at socially desirable scale; 3) imposition of progressive emission tax on coal power at an average of 0.15–0.20 RMB/KWh can remedy the market distortion and promote the development of wind power by a significant margin; 4) nuclear power will grow stably when its external cost is set no more than 0.187 RMB per KWh, or 87% of its internal cost. The proposed model can serve as a useful tool for decision support in the process of power planning and policy formulation for national government. - Highlights: • Improve IRSP model by adding nonlinear external and popularization cost. • The model is used to conduct China's power sector planning in 2011–2021. • Simulate the impacts of alternative energy policies on planning results. • The model can be used for joint power sector planning and policy design

  10. Impact of HIV/AIDS to the tourism sector human resources: Case of selected hotels in Harare

    Directory of Open Access Journals (Sweden)

    Zengeni, D.M.F.

    2013-12-01

    Full Text Available The study investigated the impacts of HIV/AIDS on human resources in the tourism sector in Zimbabwe’s capital city, Harare. Harare Hotels were used as a case study establishing how HIV/AIDS affects the workforce in the tourism sector and the consequent effects on service delivery. Visitors’ inflows into Zimbabwe have declined since the year 2000. To understand the reasons and related aspects, data was collected by way of questionnaires which were administered to 9 human resources managers and 9 marketing managers from hotels in Harare during the period of 2008 and 2009. These questionnaires were individually distributed and collected which resulted in 100% return rate. Human resources managers were used because they are involved directly with the social welfare of employees and marketing managers were used because they work in customer care and analyse service delivery. The findings of the study were that HIV/AIDS impact negatively to the hotel sector through deaths of skilled members. This was said to consequently leading to the reduction in service delivery and inconsistence in service delivery. Besides losing skilled members through death it was also discovered that the hotels were now moving HIV/AIDS effected victims to the back of the house to minimise their contact with guests. It was also discovered that hotels were using lot of funds to implement mitigation measures.

  11. Teacher Quality and School Resegregation: A Resource Allocation Case Study

    Science.gov (United States)

    Houck, Eric A.

    2010-01-01

    This article uses a school finance equity framework to examine the distribution of resources across the Metropolitan Nashville Public Schools (MNPS) during a policy shift toward neighborhood-based student assignment between 1999 and 2004. Findings from this analysis confirm that MNPS schools are resegregating. Additionally, this study finds that,…

  12. Reallocating resources to focused factories: a case study in chemotherapy

    NARCIS (Netherlands)

    Vanberkel, P.T.; Boucherie, Richardus J.; Hans, Elias W.; Hurink, Johann L.; Litvak, Nelli; van Lent, W.A.M.; van Harten, Willem H.; van Harten, Wim H.; Blake, J.; Carter, M.

    2010-01-01

    This study investigates the expected service performance associated with a proposal to reallocate resources from a centralized chemotherapy department to a breast cancer focused factory. Using a slotted queueing model we show that a decrease in performance is expected and calculate the amount of

  13. Market Segmentation in Business Technology Base: The Case of Segmentation of Sparkling

    Directory of Open Access Journals (Sweden)

    Valéria Riscarolli

    2014-08-01

    Full Text Available A common market segmentation premise for products and services rules consumer behavior as the segmentation center piece. Would this be the logic for segmentation used by small technology based companies? In this article we target at determining the principles of market segmentation used by a vitiwinery company, as research object. This company is recognized by its products excellence, either in domestic as well as in the foreign market, among 13 distinct countries. The research method used is a case study, through information from the company’s CEOs and crossed by primary information from observation and formal registries and documents of the company. In this research we look at sparkling wines market segmentation. Main results indicate that the winery studied considers only technological elements as the basis to build a market segment. One may conclude that a market segmentation for this company is based upon technological dominion of sparkling wines production, aligned with a premium-price policy. In the company, directorship believes that as sparkling wines market is still incipient in the country, sparkling wine market segments will form and consolidate after the evolution of consumers tasting preferences, depending on technologies that boost sparkling wines quality. 

  14. Analysis of the imbalance price scheme in the Spanish electricity market: A wind power test case

    International Nuclear Information System (INIS)

    Bueno-Lorenzo, Miriam; Moreno, M. Ángeles; Usaola, Julio

    2013-01-01

    This work investigates the interaction between wind power and electricity markets. The paper is focused on balancing markets pricing policies. The proposal of a new imbalance price scheme is included and conveniently evaluated. This proposed scheme tries to minimise the use of ancillary services to compensate for deviations in searching for a more efficient market design. The effectiveness of imbalance prices as market signals is also examined, and policy recommendations regarding imbalance services are discussed. Two test cases are included that analyse the participation of a wind power producer in the Spanish electricity market using a stochastic optimisation strategy. For this purpose, the uncertainty of the variables is considered, i.e., wind power production and prediction, intraday and imbalance prices. Test cases were run with real data for 10 months, and realistic results are presented along with a hypothetical test case. The regulation of the imbalance prices may not be adequate for the Spanish electricity market because an error drop is not sufficiently encouraged. Therefore, we suggest the application of a new imbalance price scheme, which includes an additional constraint. The conclusions of this paper can be assumed to be general policy recommendations

  15. Market segmentation and industry overcapacity considering input resources and environmental costs through the lens of governmental intervention.

    Science.gov (United States)

    Jiang, Zhou; Jin, Peizhen; Mishra, Nishikant; Song, Malin

    2017-09-01

    The problems with China's regional industrial overcapacity are often influenced by local governments. This study constructs a framework that includes the resource and environmental costs to analyze overcapacity using the non-radial direction distance function and the price method to measure industrial capacity utilization and market segmentation in 29 provinces in China from 2002 to 2014. The empirical analysis of the spatial panel econometric model shows that (1) the industrial capacity utilization in China's provinces has a ladder-type distribution with a gradual decrease from east to west and there is a severe overcapacity in the traditional heavy industry areas; (2) local government intervention has serious negative effects on regional industry utilization and factor market segmentation more significantly inhibits the utilization rate of regional industry than commodity market segmentation; (3) economic openness improves the utilization rate of industrial capacity while the internet penetration rate and regional environmental management investment have no significant impact; and(4) a higher degree of openness and active private economic development have a positive spatial spillover effect, while there is a significant negative spatial spillover effect from local government intervention and industrial structure sophistication. This paper includes the impact of resources and the environment in overcapacity evaluations, which should guide sustainable development in emerging economies.

  16. Marketing blood drives to students: a case study.

    Science.gov (United States)

    Leigh, Laurence; Bist, Michael; Alexe, Roxana

    2007-01-01

    The aim of this paper is to motivate blood donation among international students and demonstrate the applicability of marketing techniques in the health care sector. The paper uses a combination of focus groups and a questionnaire-based survey. The paper finds that donors primarily find gratification from their altruistic acts through awareness of their contribution to saving lives. Receiving information on how each individual donation is used is seen as a powerful means of reinforcement. Practical benefits such as receiving free blood test information are also useful motivators, while communicating the professionalism of the blood collection techniques are important for reassuring the minority of prospective donors who expressed fears about possible risks associated with blood donation. Since this was a small-scale study among Hungarian and international students in Budapest, further research is necessary to validate its results among other demographic groups. Findings were reported to the International Federation of Red Cross and Red Crescent Societies in Hungary in order to increase blood donations among students in Hungary. Subject to validation through further research, applying recommended approaches in different countries and other demographic groups is suggested. This is the first research paper on motivation toward blood donation among international students and offers new and practical suggestions for increasing their level of participation in blood drives.

  17. Capital markets in Central and Eastern Europe: two selected cases

    Directory of Open Access Journals (Sweden)

    Nicolescu Luminiţa

    2017-07-01

    Full Text Available The evolution of mutual funds in terms of their inflows and outflows is seen as a good indicator of the capital markets’ performance in different countries. At individual level, investors substantiate their buying decisions on the past performance information and invest asymmetrically in funds with very good performance in the previous periods. Numerous studies, mainly conducted in US, illustrate that mutual fund flows are highly dependent on the funds’ previous performance, as a common behavior of investors resides in looking for highly performing funds than to get rid of poorly performing ones. This paper investigates the flows of funds into and out of Slovakian and Hungarian mutual funds during the period 2007-2014 and has as main purpose to analyze the behavior of investors in mutual funds in these two emerging financial markets. The analysis focuses on identifying patterns in investors’ decision making processes and on checking the similarity of their behavioral patterns and illustrating differences among the two. Given the peculiarities of the studied period, a financially turbulent period, the paper also tries to evaluate if and how the financial crisis affected the investing behavior of Slovakian and Hungarian investors, based on the evolution of inflows and outflows of funds in a period that comprises the global financial crisis and the present period in which recovery has started.

  18. Portfolio selection between rational and behavioral theories emergent markets case

    Directory of Open Access Journals (Sweden)

    Bouri Abdelfatteh

    2012-08-01

    Full Text Available The aim of this paper is to explore the determinants of Portfolio Choice under the investors, professionals and academics’ perception. We introduce an approach based on cognitive mapping technique with a series of semi-directive interviews. Among a sample of 30 Tunisian individuals, we propose tow different frameworks: a mean-variance framework and a behavioral framework. Each framework is oriented to capture the effect of some concepts as proposed by the mean-variance portfolio theory and the behavioral portfolio theory on the portfolio choice decision. The originality of this research paper is guaranteed since it traits the behavioral portfolio choice in emergent markets. In the best of our knowledge this is the first study in the Tunisian context that explores such area of research. Ours results show that the Tunisian investors behave as it prescribed by the behavioral portfolio theory. They use some concepts proposed by the rational mean-variance theory of portfolio choice but they are affected by their emotions and some others cognitive bias when constructing and managing they portfolio of assets.

  19. Using applications for mobiles as a creative resource: Cannes Case

    OpenAIRE

    Martínez Sáez, José; García Cubells, Rosario

    2014-01-01

    If it is undeniable how the Internet has revolutionized the world we live in it is worth noting the role of mobile in fostering digital colonization which we live. These devices were born as mobile phones but now with the functional capacity of the smart-phones and tablets allow us to do much more than talking on the phone. Regarding its impact on the advertising system, the investment in mobile marketing was predicted more than a decade ago in a double-digit percentage annual increase. The p...

  20. Modeling resource basis for social and economic development strategies: Water resource case

    Science.gov (United States)

    Kosolapova, Natalia A.; Matveeva, Ludmila G.; Nikitaeva, Anastasia Y.; Molapisi, Lesego

    2017-10-01

    The article substantiates that the effectiveness of implementing socio-economic development strategies is to a large extent determined by the adequate provision of basic resources. The key role of water resources in economic strategic development is empirically illustrated. The article demonstrates the practicability of strategic management of water resources based on the principle of a combination of river basin management approaches and the consideration of regional development strategies. The Game Theory technique was used to develop economic and mathematical tools for supporting decision-making in meeting the needs of regional consumers under water balance deficit conditions. The choice of methods was determined from two positions: the methods should allow for the possibility of multi-variant solutions for the selection of optimal options for the distribution of limited water resources between different consumers; the methods should be orientated on the maximum possible harmonization of multidirectional and multi-scale interests of the subjects in the water management system of the different regions (including the state) in order to achieve a balance. The approbation of developing a toolkit for the example of the regions located in the Don and Kuban river basins resulted in the appropriate selection of priority regions for the allocation of water resources in terms of strategic management as well as the determination of measures of ensuring the sustainable use of the river basins under consideration. The proposed tools can be used for coordinating decisions on the water supply of regional economic systems with actual and projected indicators of socio-economic development of the respective regions for a strategic perspective.

  1. Securing renewable resource supplies for changing market demands in a bio-based economy

    NARCIS (Netherlands)

    Dam, van J.E.G.; Klerk-Engels, de B.; Struik, P.C.; Rabbinge, R.

    2005-01-01

    Establishment of a bio-based economy has been recognised as one of the key issues for sustainable development For future developments renewable resources will play a key role as CO2 neutral raw material for sustainable industrial production to curb depletion of fossil resources. Options to fully

  2. Modern approaches to definition of essence enterprise financial resources in a market economy

    OpenAIRE

    Merenkova, L.

    2010-01-01

    On the basis of generalization approaches of economists-scientists in relation of definition of enterprise financial resources the clarify definition is offered, which indicated the existence of forms enterprise financial resources, sources of their formation, purpose of used and form of representation in accounts.

  3. Social Media Marketing in a Small Business: A Case Study

    OpenAIRE

    Cox, Sarah

    2012-01-01

    In today’s social media driven environment, it is essential that small businesses understand Facebook, Twitter, and the strategies behind using social media for growing their business. Unfortunately, many small businesses do not have a strategy when they begin using social media. The purpose of this study is to understand how the owner of a small business, recognized for using social media to grow the business, uses social media to engage consumers. A case study is presented, followed by an i...

  4. Hurdling barriers through market uncertainty: Case studies ininnovative technology adoption

    Energy Technology Data Exchange (ETDEWEB)

    Payne, Christopher T.; Radspieler Jr., Anthony; Payne, Jack

    2002-08-18

    The crisis atmosphere surrounding electricity availability in California during the summer of 2001 produced two distinct phenomena in commercial energy consumption decision-making: desires to guarantee energy availability while blackouts were still widely anticipated, and desires to avoid or mitigate significant price increases when higher commercial electricity tariffs took effect. The climate of increased consideration of these factors seems to have led, in some cases, to greater willingness on the part of business decision-makers to consider highly innovative technologies. This paper examines three case studies of innovative technology adoption: retrofit of time-and-temperature signs on an office building; installation of fuel cells to supply power, heating, and cooling to the same building; and installation of a gas-fired heat pump at a microbrewery. We examine the decision process that led to adoption of these technologies. In each case, specific constraints had made more conventional energy-efficient technologies inapplicable. We examine how these barriers to technology adoption developed over time, how the California energy decision-making climate combined with the characteristics of these innovative technologies to overcome the barriers, and what the implications of hurdling these barriers are for future energy decisions within the firms.

  5. Energy policy and energy market performance: The Argentinean case

    International Nuclear Information System (INIS)

    Recalde, Marina

    2011-01-01

    In the early 1990s Argentina liberalized and privatized the energy system, trending to a total market oriented system and abandoning the use of energy policy. Since 2004, as a result of a boom in energy demand and constrains in energy supply, Argentina has gone through an energy problem mainly related to natural gas and electricity, which derived in energy shutdowns. In this frame, this study explores the role of energy policy and institutions in Argentina, with the aim of discussing whether it has been properly used to contrast the observed lack of coordination between fossil energy reserves management and the demand of fuels in power generation. The results of the analysis enhance the relevance of regulatory and control authorities, as well as the active use of long run energy policy for the energy system performance in order to avoid coordination failures between subsectors of the system. The relevance of energy consumption for the development process, and the particular characteristics of energy systems require a wide planning perspective. - Highlights: → This paper examines some aspects of the performance of the Argentinean energy system and energy policy. → There is a lack of coordination between fossil energy reserves management and electricity demand. → It is required an improvement of the regulatory framework, and an active role of the regulatory authorities. → A better planning for electricity supply and strengthening aspects related to the linking with other energy chains. → Promoting a systematic exploitation of NG and oil reserves' and increasing the share of RETs in the energy mix.

  6. Resource Requirements Planning for Hospitals Treating Serious Infectious Disease Cases

    Energy Technology Data Exchange (ETDEWEB)

    Vugrin, Eric D. [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States); Verzi, Stephen Joseph [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States); Finley, Patrick D. [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States); Turnquist, Mark A. [Cornell Univ., Ithaca, NY (United States); Wyte-Lake, Tamar [Veterans Emergency Management Evaluation Center; Griffin, Ann R. [Veterans Emergency Management Evaluation Center; Ricci, Karen J. [Veterans Emergency Management Evaluation Center; Plotinsky, Rachel [Providence Health and Services, Renton, WA (United States)

    2015-02-01

    This report presents a mathematical model of the way in which a hospital uses a variety of resources, utilities and consumables to provide care to a set of in-patients, and how that hospital might adapt to provide treatment to a few patients with a serious infectious disease, like the Ebola virus. The intended purpose of the model is to support requirements planning studies, so that hospitals may be better prepared for situations that are likely to strain their available resources. The current model is a prototype designed to present the basic structural elements of a requirements planning analysis. Some simple illustrati ve experiments establish the mo del's general capabilities. With additional inve stment in model enhancement a nd calibration, this prototype could be developed into a useful planning tool for ho spital administrators and health care policy makers.

  7. Environmental Factors and Natural Resource Stock: Atlantic Herring case

    Energy Technology Data Exchange (ETDEWEB)

    Cho, J.H. [Korea Maritime Institute, Seoul (Korea); John, M. Gate [University of Rhode Island, Kingston (United States)

    2001-12-01

    Atlantic herrings have held the important position as fish-baits in the marine ecosystem such as major baits in fishing lobsters. The Atlantic herring is sensitively influenced by the environmental factors of the marine ecosystem, such as the temperature of seawater, the amount of planktons, and the submarine deposit of the habitat. In the immature phase of herrings, especially, they are very sensitive of the low temperature of seawater. This study analyzes the correlation between two-year-old imported herring resources and the temperature of seawater, measured by a satellite. The area of measuring temperature is limited to the spawning ground of Atlantic herrings. As results of the analysis, the coefficient is 0.69, which means that the environmental factors should be very seriously considered in explaining the change of fishing resources. 12 refs., 4 figs., 1 tab.

  8. Case-Based Instructional Practices: A Multiple-Case Study from Torts, Marketing, and Online Instructional Design Classes

    Science.gov (United States)

    Jung, Ji yoon

    2017-01-01

    The purpose of this study is to provide a comprehensive account on case-based instructional practices. Semester-long participant observation records in torts, marketing, and online instructional design classes, instructor interviews, course syllabi and teaching materials were used to describe the within-class complexity of the practices in terms…

  9. An examination of how the market entry decision influences the business ability to internationalise and survive in a foreign market\\ud (The case study of Diageo in African market)

    OpenAIRE

    Kwabo, Fodio Umar

    2014-01-01

    2014 dissertation for MBA in International Business. Selected by academic staff as a good example of a masters level dissertation. This research is design to examine the market entry decision and how it can influences the business ability to internationalize and survive in a foreign market. The researcher has chosen the case study methodology for this research; the case study is on Diageo PLC upon how they took their decisions to select a particular entry mode on African markets. Diageo is on...

  10. The impact of market and organizational characteristics on nursing care facility service innovation: a resource dependency perspective.

    Science.gov (United States)

    Banaszak-Holl, J; Zinn, J S; Mor, V

    1996-04-01

    Using resource dependency theory as a conceptual framework, this study investigates both the organizational and environmental factors associated with an emerging health care service delivery innovation, the provision of specialty care in designated units in nursing care facilities. We consider two types of specialty units, Alzheimer's Disease and subacute care. The Medicare/Medicaid Automated Certification Survey (MMACS) data file was merged with local market area data obtained from the 1992 Area Resource File and with state level regulatory data. The likelihood of providing Alzheimer's Disease or subacute care in dedicated units was estimated by separate logistic regressions. Results indicate that facilities with fewer Medicare patients are more likely to operate a dedicated Alzheimer's care unit, while facilities located in markets with a large HMO population and greater hospital supply are more likely to operate a subacute care unit. While competition among nursing homes, for the most part, is an incentive to innovate, greater regulatory stringency appears to constrain the development of specialty care units of both types. Finally, organizational characteristics (e.g., size and proprietary status) appear to be important enabling factors influencing the propensity to provide specialty care in dedicated units. Nursing care facilities are moving toward providing specialty care units partly as a response to a growing demand by resource providers and to maintain a competitive edge in tighter markets. Loosening regulation directed at cost containment would further encourage the development of specialty care but should be preceded by some evaluation of population needs for specialty care and the effectiveness of specialty care units.

  11. A Case Study of Forecasted Earnings Acceleration and Stock Selection in Global and Emerging Stock Markets

    Directory of Open Access Journals (Sweden)

    John Guerard

    2018-04-01

    Full Text Available The allocation of scarce economic resources so as to maximize societal good is at the very core of human economic development. The key contribution of Markowitz [1] was to view this age-old activity in a scientifically rigorous manner, and bring three key elements to the forefront, namely, risk, return and correlations. Since the publication of Markowitz' seminal paper, investment professionals have expensed significant resources in identifying, understanding, and monetizing new sources of uncorrelated returns. This paper moves forward that narrative by focusing on Emerging Markets (EM and demonstrating the effectiveness of earnings acceleration factors in building significantly better mean-variance optimized portfolios.

  12. Developing a Marketing Orientation in Hospital Library Services: A Case Report.

    Science.gov (United States)

    Delawska-Elliott, Basia; Grinstead, Carrie; Martin, Heather J

    2015-01-01

    When the four Providence Health & Services libraries in Oregon regionalized services and resources, the transition, which was originally met with apprehension from some library users, turned out to be a resounding success. Despite a loss of two-thirds of the professional staff and a decreased budget, the new regionalized library experienced an increase in business and recognition. While many factors contributed to the success, a creative marketing and outreach campaign was a key component. This column describes the steps taken to promote regionalized library reference services and online resources.

  13. GIS-based biomass resource utilization for rice straw cofiring in the Taiwanese power market

    International Nuclear Information System (INIS)

    Hu, Ming-Che; Huang, An-Lei; Wen, Tzai-Hung

    2013-01-01

    Rice straw, a rich agricultural byproduct in Taiwan, can be used as biomass feedstock for cofiring systems. In this study, we analyzed the penetration of rice straw cofiring systems in the Taiwanese power market. In the power generation system, rice straw is cofired with fossil fuel in existing electricity plants. The benefits of cofiring systems include increasing the use of renewable energy, decreasing the fuel cost, and lowering greenhouse gas emissions. We established a linear complementarity model to simulate the power market equilibrium with cofiring systems in Taiwan. GIS-based analysis was then used to analyze the geospatial relationships between paddy rice farms and power plants to assess potential biomass for straw-power generation. Additionally, a sensitivity analysis of the biomass feedstock supply system was conducted for various cofiring scenarios. The spatial maps and equilibrium results of rice straw cofiring in Taiwanese power market are presented in the paper. - Highlights: ► The penetration of straw cofiring systems in the power market is analyzed. ► GIS-based analysis assesses potential straw-power generation. ► The spatial maps and equilibrium results of rice straw cofiring are presented

  14. Symbolic Resources and Marketing Strategies in Ontario Higher Education: A Comparative Analysis

    Science.gov (United States)

    Pizarro Milian, Roger; Davidson, Cliff

    2018-01-01

    Existing research on marketing within PSE tends to focus on homogeneous groups of high-status organisations. This study ameliorates this gap in the literature, conducting a comparative analysis of promotional materials produced by public universities and community colleges in Ontario, Canada. We find that these two groups draw on unique strategies…

  15. [Hope as psychological resource for nurturant professionals (medicine case study)].

    Science.gov (United States)

    Водопьянова, Наталия Е; Чикер, Вера А; Потявина, Валерия В

    In the article, the issues concerning hope, which is one of the most important resources for specialists of many nurturant professions, are observed. The theoretical analysis of hope and its categorization from the perspective of subjective and resource-based view is given. The special scientific and practical interest to human subjective and personal resources is determined by their unique role not only in human life support, but also in overcoming hard situations and extreme obstacles, including crisis situations in professional activity, with the example of the profession of a doctor. The aim of the empirical research is studying the correlation between hope and such manifestations of subjective regulations medical practice as inner subjective control and failure avoidance motivation. 120 doctors (60 men and 60 women) working in St. Petersburg hospitals took part in the research. Several research methods were used, such as 'Resource map' application form, R. Snyder's hope scale adapted by K. Muzdybayev, 'Subjective control level' method by E. Bazhin, E. Golynkina and L. Etkind, 'Failure avoidance motivation' method by T. Ehlers. Doctors think that Hope and Optimism are among important components of their professional practice, together with willing features helping them to reach their goals (such as persistence, patience, eagerness, insistence and endurance) and such personal qualities as self-assuredness, motion control in different situations, ability to solve hard problems. According the data of correlation and regression analyses, the anticipation that hope is determined by high level of inner control locus and low failure avoidance motivation (responsibility for patients' lives) within medical practice. Most doctors have average or high level of hope, which lets determine this personal disposition quality as one of the important ones for this profession. Being the positive result of professional practice and not depending on the doctors' sex and

  16. Lessons for public health campaigns from analysing commercial food marketing success factors: a case study

    Science.gov (United States)

    2012-01-01

    Background Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public sector activities. The aim of the present study was to empirically identify food marketing success factors that, using the social marketing approach, could help improve public health campaigns to promote healthy eating. Methods In this case-study analysis, 27 recent and successful commercial food and beverage marketing cases were purposively sampled from different European countries. The cases involved different consumer target groups, product categories, company sizes and marketing techniques. The analysis focused on cases of relatively healthy food types, and nutrition and health-related aspects in the communication related to the food. Visual as well as written material was gathered, complemented by semi-structured interviews with 12 food market trend experts and 19 representatives of food companies and advertising agencies. Success factors were identified by a group of experts who reached consensus through discussion structured by a card sorting method. Results Six clusters of success factors emerged from the analysis and were labelled as "data and knowledge", "emotions", "endorsement", "media", "community" and "why and how". Each cluster subsumes two or three success factors and is illustrated by examples. In total, 16 factors were identified. It is argued that the factors "nutritional evidence", "trend awareness", "vertical endorsement", "simple naturalness" and "common values" are of particular importance in the communication of health with regard to food. Conclusions The present study identified critical factors for the success of commercial food marketing campaigns related to the issue of nutrition and health, which are possibly transferable to the public health

  17. Lessons for public health campaigns from analysing commercial food marketing success factors: a case study.

    Science.gov (United States)

    Aschemann-Witzel, Jessica; Perez-Cueto, Federico J A; Niedzwiedzka, Barbara; Verbeke, Wim; Bech-Larsen, Tino

    2012-02-21

    Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public sector activities. The aim of the present study was to empirically identify food marketing success factors that, using the social marketing approach, could help improve public health campaigns to promote healthy eating. In this case-study analysis, 27 recent and successful commercial food and beverage marketing cases were purposively sampled from different European countries. The cases involved different consumer target groups, product categories, company sizes and marketing techniques. The analysis focused on cases of relatively healthy food types, and nutrition and health-related aspects in the communication related to the food. Visual as well as written material was gathered, complemented by semi-structured interviews with 12 food market trend experts and 19 representatives of food companies and advertising agencies. Success factors were identified by a group of experts who reached consensus through discussion structured by a card sorting method. Six clusters of success factors emerged from the analysis and were labelled as "data and knowledge", "emotions", "endorsement", "media", "community" and "why and how". Each cluster subsumes two or three success factors and is illustrated by examples. In total, 16 factors were identified. It is argued that the factors "nutritional evidence", "trend awareness", "vertical endorsement", "simple naturalness" and "common values" are of particular importance in the communication of health with regard to food. The present study identified critical factors for the success of commercial food marketing campaigns related to the issue of nutrition and health, which are possibly transferable to the public health sector. Whether or not a particular

  18. The market chain of fruit production in Serbia: A case study of raspberry and sour cherry cultivation

    Directory of Open Access Journals (Sweden)

    Radosavljević Katica

    2008-01-01

    Full Text Available The trade in fresh and frozen fruit is complex and fragmentary. Currently producers are forced to use a variety of marketing channels - farmers' markets, processing industries, trade companies and brokers. To increase quality, production, profitability and exports, it is essential to maximize cooperation between producers, processors, wholesalers and retailers. Vertically and laterally integrated fruit marketing channels demand the smallest number of intermediaries and direct relations with consumers. In past decades, fruit production in Serbia was characterized by irrational resource allocation. Neglect of the agribusiness marketing concept led to supply shortages. As a result, prices increased while quality decreased. Only integrated marketing concepts can boost quality, yields, profitability and competitiveness.

  19. Social marketing improved the use of multivitamin and mineral supplements among resource-poor women in Bolivia.

    Science.gov (United States)

    Warnick, Elizabeth; Dearden, Kirk A; Slater, Sharon; Butrón, Betzabé; Lanata, Claudio F; Huffman, Sandra L

    2004-01-01

    To test the hypothesis that social marketing improves women's awareness and consumption of multivitamin and mineral supplements. Formative research and baseline and final surveys using a multistaged stratified cluster sample. Department of Santa Cruz, Bolivia. Women 15 to 49 years old (n=1709 at baseline and n=1735 at final survey). Social marketing campaign using radio and television spots. Awareness and use of multivitamins, including VitalDía, the brand promoted as part of this social marketing campaign. Cross-tabulations to assess changes over time in awareness and use of multivitamins. Logistic regression analyses to identify determinants of multivitamin use. The campaign increased women's awareness and use of multiple supplements, including VitalDía. Awareness of multiple supplements nearly doubled among women with 6 to 8 years of schooling, tripled among women with 4 to 5 years of education, and more than quadrupled among women with less than 4 years of schooling. After 9 months of social marketing, 11% of women had taken VitalDía one or more times, 7% had taken it at least once in the last 3 months, and 4% had used it one or more times in the last month. Improvements in the use of VitalDía were evident for women of all socioeconomic and educational levels, with the greatest increases occurring in the least advantaged groups. Additionally, women who had a positive perception of the benefits of multivitamins were 1.7 times (95% confidence interval 1.2-2.3; P marketing of multiple supplements reached resource-poor women and can be used to bridge gaps in access, improve awareness of supplementation as an option, and increase the likelihood that women will try supplements.

  20. Fatal adverse drug reactions of anticancer drugs detected by all-case post-marketing surveillance in Japan.

    Science.gov (United States)

    Mori, Jinichi; Tanimoto, Tetsuya; Miura, Yuji; Kami, Masahiro

    2015-06-01

    All-case post-marketing surveillance of newly approved anticancer drugs is usually conducted on all patients in Japan. The present study investigates whether all-case post-marketing surveillance identifies fatal adverse drug reactions undetected before market entry. We examined fatal adverse drug reactions identified via all-case post-marketing surveillance by reviewing the disclosed post-marketing surveillance results, and determined the time points in which the fatal adverse drug reactions were initially reported by reviewing drug labels. We additionally scanned emergency alerts on the Japanese regulatory authority website to assess the relationship between all-case post-marketing surveillance and regulatory action. Twenty-five all-case post-marketing surveillances were performed between January 1999 and December 2009. Eight all-case post-marketing surveillances with final results included information on all fatal cases. Of these, the median number of patients was 1287 (range: 106-4998), the median number of fatal adverse drug reactions was 14.5 (range: 4-23). Of the 111 fatal adverse drug reactions detected in the eight post-marketing surveillances, only 28 (25.0%) and 22 (19.6%) were described on the initial global and the initial Japanese drug label, respectively, and 58 (52.3%) fatal adverse drug reactions were first described in the all-case post-marketing surveillance reports. Despite this, the regulatory authority issued only four warning letters, and two of these were prompted by case reports from the all-case post-marketing surveillance. All-case post-marketing surveillance of newly approved anticancer drugs in Japan was useful for the rigorous compilation of non-specific adverse drug reactions, but it rarely detected clinically significant fatal adverse drug reactions. © The Author 2015. Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

  1. Promoting the market and system integration of renewable energies through premium schemes—A case study of the German market premium

    International Nuclear Information System (INIS)

    Gawel, Erik; Purkus, Alexandra

    2013-01-01

    With the share of renewable energies within the electricity sector rising, improving their market and system integration is of increasing importance. By offering plant operators a premium on top of the electricity market price, premium schemes represent an option to increase the alignment of renewable electricity production with market signals, and have been implemented by several EU member states. This paper examines the case study of the German market premium scheme adopted in 2012. Building on an evaluation of early experiences, we discuss whether the market premium contributes to the aims of market and/or system integration (effectiveness), and what potential efficiency gains and additional costs of “administering integration” are associated with it (efficiency). While exposing renewables to price risks is not the scheme’s purpose, it has successfully increased participation in direct marketing. However, risks of overcompensating producers for marketing and balancing costs are high, and the benefits of gradually leading plant operators towards the market are questionable. Incentives for demand-oriented production are established, but they seem insufficient particularly in the case of intermittent renewable energy sources. To conclude, we provide an outlook on alternative designs of premium schemes, and discuss whether they seem better suited for addressing the challenges ahead. - Highlights: • Premium schemes are used to align renewable energy sources (RES) with market signals. • We examine the effectiveness and efficiency of the German market premium scheme. • Participation in direct marketing has increased, but so have support costs. • For intermittent RES, incentives for demand-oriented production are insufficient. • Efficiency gains from exposing RES to market risks entail several trade-offs

  2. Barriers to sustainable water resources management : Case study in Omnogovi province, Mongolia

    OpenAIRE

    Enkhtsetseg, Mandukhai

    2017-01-01

    This study examines the barriers to sustainable water resources management in water vulnerable, yet a mining booming area. The case study is conducted in Omnogovi province of Mongolia in Nov-Dec 2016. This study presents how the Omnogovi province manages its water with increased mining and examines what hinders the province from practicing sustainable water resources management and examines the involvement of residents in the water resources management of Omnogovi province. Qualitative approa...

  3. Impact Of The Ban On Uncovered SCDS Trade On the Interdependencies Between The CDS Market And Other Sectors Of Financial Markets. The Case Of Safe And Developed Versus Risky And Developing European Markets

    Directory of Open Access Journals (Sweden)

    Kliber Agata

    2016-03-01

    Full Text Available The aim of the article is to verify the impact of the ban on uncovered sCDS trade in Europe on the interdependencies between the sCDS market and other sectors of financial markets. We analyse two European markets: the safe and developed Swedish market, and the risky and developing Hungarian one. The study covers the period from October 2008 to October 2013. We analyse changes in the interdependencies between the sCDS market and the bond market, as well as between the sCDS market and the stock exchange. We found out that in the case of the safe Swedish market, the strength of relationships of each sector of financial markets with the sCDS one was much weaker than in the case of Hungary, which may suggest that the Swedish market is less prone to crisis transmission arising from herd behaviour or speculative attacks. In the end we show that in the two economies, the influence of the sCDS market on the other sectors of financial market indeed diminished following introduction of the ban on uncovered sCDS trade.

  4. Optimal Portfolio of Corporate Investment and Consumption Problem under Market Closure: Inflation Case

    Directory of Open Access Journals (Sweden)

    Zongyuan Huang

    2013-01-01

    Full Text Available We present the model of corporate optimal investment with consideration of the influence of inflation and the difference between the market opening and market closure. In our model, the investor has three market activities of his or her choice: investment in project A, investment in project B, and consumption. The optimal strategy for the investor is obtained using the Hamilton-Jacobi-Bellman equation which is derived using the dynamic programming principle. Further along, a specific case, the Hyperbolic Absolute Risk Aversion case, is discussed in detail, where the explicit optimal strategy can be obtained using a very simple and direct method. At the very end, we present some simulation results along with a brief analysis of the relationship between the optimal strategy and other factors.

  5. Value of Flexible Resources, Virtual Bidding, and Self-Scheduling in Two-Settlement Electricity Markets With Wind Generation – Part I: Principles and Competitive Model

    DEFF Research Database (Denmark)

    Kazempour, Jalal; Hobbs, Benjamin F.

    2017-01-01

    Part one of this two-part paper presents new models for evaluating flexible resources in two-settlement electricity markets (day-ahead and real-time) with uncertain net loads (demand minus wind). Physical resources include wind together with fast- and slow-start demand response and thermal...... of certain equivalencies of the four models. We show how virtual bidding enhances market performance, since, together with self-scheduling by slow-start generators, it can help deterministic day-ahead market to choose the most efficient unit commitment....

  6. Evaluating the Impact of Open Educational Resources: A Case Study

    Science.gov (United States)

    Choi, Young Mi; Carpenter, Cathy

    2017-01-01

    This paper presents a case study of the replacement of a textbook with free to use materials in a class on Human Factors and Ergonomics. Data on exam grades, course grades, and student opinions over a total of five semesters are reported, before and after the implementation. The results show that class performance remained similar before and…

  7. Market Ordering as a Device for Market-Making: The Case of the Emerging Students' Recruitment Industry

    Science.gov (United States)

    Komljenovic, Janja

    2017-01-01

    This paper focuses on market-making in the higher education sector and particularly on the role of the market ordering processes. The entry point to examine relations between market ordering and market-making is a private company called ICEF GmbH from Germany. ICEF is engaged in selling particular kinds of education services, delivered by…

  8. Democratizing Energy Access in a Marketized World: The Cases of Costa Rica and Nicaragua

    Science.gov (United States)

    Colbert, M'Lisa Lee

    This thesis explores the experiences, motivations and the imaginary of people who seek to democratize access to energy. Through a survey of the energy democracy movement in Europe and North America and a case study of two participatory and democratically oriented electricity providers in Central America, this thesis examines the differences and similarities between democratizing energy in the Global North and Global South in the context of marketization and the global push to transition to renewable energy. The forces of an expanding global energy economy are increasingly influencing the way that we can access and consume energy in our lives. Local interactions cannot be understood by an isolated analysis without considering the larger structural conditions that implicate them. Today, we are witnessing a global push to transition our energy resources from fossil fuels to renewables due to the emergency of climate change. For the most part, this transition preoccupies itself with changing the technological instruments that source us the energy. Yet few changes are targeting transition from growth focused market-based economic models. Energy Democracy is one new imaginary that people are rallying around to help realize alternatives to drive more equitable and sustainable post-carbon futures. This thesis finds that there are unfounded normative assumptions being made about groups organizing around energy democracy that is causing scatter in the movement. There is an aggressive strand of energy democracy that readily accepts for-profit schemes and risks turning energy democracy into just another space for capital accumulation in the energy sector. This thesis presents two important suggestions for reconciling these problems. Firstly, to look beyond moving the term itself and prioritize connecting on the basis of the underlying principles that define the term. This will ultimately create more meaningful solidarity in the future, and a more grounded and unified movement

  9. Integrating social marketing into sustainable resource management at Padre Island National Seashore: an attitude-based segmentation approach.

    Science.gov (United States)

    Lai, Po-Hsin; Sorice, Michael G; Nepal, Sanjay K; Cheng, Chia-Kuen

    2009-06-01

    High demand for outdoor recreation and increasing diversity in outdoor recreation participants have imposed a great challenge on the National Park Service (NPS), which is tasked with the mission to provide open access for quality outdoor recreation and maintain the ecological integrity of the park system. In addition to management practices of education and restrictions, building a sense of natural resource stewardship among visitors may also facilitate the NPS ability to react to this challenge. The purpose of our study is to suggest a segmentation approach that is built on the social marketing framework and aimed at influencing visitor behaviors to support conservation. Attitude toward natural resource management, an indicator of natural resource stewardship, is used as the basis for segmenting park visitors. This segmentation approach is examined based on a survey of 987 visitors to the Padre Island National Seashore (PAIS) in Texas in 2003. Results of the K-means cluster analysis identify three visitor segments: Conservation-Oriented, Development-Oriented, and Status Quo visitors. This segmentation solution is verified using respondents' socio-demographic backgrounds, use patterns, experience preferences, and attitudes toward a proposed regulation. Suggestions are provided to better target the three visitor segments and facilitate a sense of natural resource stewardship among them.

  10. Platform for resource management : case studies of success or failure in Benin and Burkina Faso

    NARCIS (Netherlands)

    Dangbegnon, C.

    1998-01-01

    The present book focuses on platforms for (natural) resource management. It analyses various case studies in Benin and Burkina Faso. Conditions for collective resource management in conflict and interdependent situations are the most critical issues. The present study raises the importance

  11. Water Resources Management in the Lerma-Chapala Basin, Mexico: A Case Study

    Science.gov (United States)

    Villamagna, Amy M.; Murphy, Brian R.

    2008-01-01

    Water resources have become an increasingly important topic of discussion in natural resources and environmental management courses. To address the need for more critical thinking in the classroom and to provide an active learning experience for undergraduate students, we present a case study based on water competition and management in the…

  12. Ecosystem Services Insights into Water Resources Management in China: A Case of Xi’an City

    Science.gov (United States)

    Liu, Jingya; Li, Jing; Gao, Ziyi; Yang, Min; Qin, Keyu; Yang, Xiaonan

    2016-01-01

    Global climate and environmental changes are endangering global water resources; and several approaches have been tested to manage and reduce the pressure on these decreasing resources. This study uses the case study of Xi’an City in China to test reasonable and effective methods to address water resource shortages. The study generated a framework combining ecosystem services and water resource management. Seven ecosystem indicators were classified as supply services, regulating services, or cultural services. Index values for each indicator were calculated, and based on questionnaire results, each index’s weight was calculated. Using the Likert method, we calculated ecosystem service supplies in every region of the city. We found that the ecosystem’s service capability is closely related to water resources, providing a method for managing water resources. Using Xi’an City as an example, we apply the ecosystem services concept to water resources management, providing a method for decision makers. PMID:27886137

  13. Ecosystem Services Insights into Water Resources Management in China: A Case of Xi'an City.

    Science.gov (United States)

    Liu, Jingya; Li, Jing; Gao, Ziyi; Yang, Min; Qin, Keyu; Yang, Xiaonan

    2016-11-24

    Global climate and environmental changes are endangering global water resources; and several approaches have been tested to manage and reduce the pressure on these decreasing resources. This study uses the case study of Xi'an City in China to test reasonable and effective methods to address water resource shortages. The study generated a framework combining ecosystem services and water resource management. Seven ecosystem indicators were classified as supply services, regulating services, or cultural services. Index values for each indicator were calculated, and based on questionnaire results, each index's weight was calculated. Using the Likert method, we calculated ecosystem service supplies in every region of the city. We found that the ecosystem's service capability is closely related to water resources, providing a method for managing water resources. Using Xi'an City as an example, we apply the ecosystem services concept to water resources management, providing a method for decision makers.

  14. Is it about money or marketing? : international marketing strategies in the luxury cosmetic industry : exploratory multiple case study of Chanel, Guerlain and La Mer

    OpenAIRE

    Ivančová, Andrea

    2014-01-01

    The aim of this study is to investigate how do the luxury cosmetic companies shape their global strategies. The Global Marketing Strategy model used in this paper helps to investigate challenges companies face among their international markets and how do they endure their international prestige and exclusivity. The multiple-case study is used to explore between cases and draw relevant conclusions. First part includes literature review and provides reader relevant background ...

  15. The Economic Development of Natural Resources: Fracking and Self-Regulation in the Market for Land

    Directory of Open Access Journals (Sweden)

    Paul J. Kubik

    2013-06-01

    Full Text Available The purpose of this piece is to apply some of the lessons learned during the period of industrialization in 19th century Europe to the study of the effects and appropriate regulation of the contemporary process of hydraulic fracturing, or fracking, in the natural gas industry. An attempt is made to support the conclusion that the harmful side effects associated with the creation of self-regulating markets for land, labor and money during the 19th century is paralleled today by the self-regulating character of the process of hydraulic fracturing. As a result, the negative consequences associated with industrialization are been visited again on present day market economies.

  16. The impact of electricity market liberalization in Turkey. 'Free consumer' and distributional monopoly cases

    International Nuclear Information System (INIS)

    Bahce, Serdal; Taymaz, Erol

    2008-01-01

    Electricity sector has grown substantially in Turkey since the early 1960s as a result of rapid industrialization and urbanization. The vertically integrated state-owned company had a legally established monopoly on the generation, transmission and distribution of electricity in Turkey. With the support and encouragement of international organizations like the World Bank, Turkey has initiated a comprehensive program to liberalize and privatize the electricity market in 2001. The liberalization of the electricity market in Turkey started in the distribution side of the market. The distribution network was divided into 21 distribution regions and in each of these, separate - initially state-owned - distribution companies have been authorized to distribute and sell electricity. The plan envisaged to complete privatization of all distribution companies until the end of 2006. This study compares the welfare implication of privatization of the distribution networks by comparing two extreme cases, a pure regional distributional monopoly case and a representative pure 'free' consumer case, with a benchmark case of administered price regulation. For this purpose, we develop a simulation model of the Turkish electricity system, and use the data on generation and distribution costs. Our simulation analysis shows that substantial welfare losses occur if the distributional companies behave as regional monopolists. Our findings reiterate the importance of regulation and market design. (author)

  17. If a Marketer Teaches Ethics, Is There Still a Sound? The Interdisciplinary Case

    Science.gov (United States)

    Murrow, Jim

    2006-01-01

    When a marketer teaches general ethics courses, widespread ontological shock can result on campus. A case for positive paradigm expansion of all involved persons in an interdisciplinary environment is made. Suggestions for specific interdisciplinary opportunities and applications are provided. A call for interdisciplinary efforts is made and…

  18. Integrating Quality Matters into Hybrid Course Design: A Principles of Marketing Case Study

    Science.gov (United States)

    Young, Mark R.

    2014-01-01

    Previous research supports the idea that the success of hybrid or online delivery modes is more a function of course design than delivery media. This article describes a case study of a hybrid Principles of Marketing course that implemented a comprehensive redesign based on design principles espoused by the Quality Matters Program, a center for…

  19. Knowledge Discovery using Least Squares Support Vector Machine Classifiers: a Direct Marketing Case

    NARCIS (Netherlands)

    Viaene, S.; Baesens, B.; Van Gestel, T.; Suykens, J.A.K.; Van den Poel, D.; Vanthienen, J.; De Moor, B.; Dedene, G.; Zighed, D.A.; Komorowsky, J.; Żytkow, J.

    2000-01-01

    The case involves the detection and qualification of the most relevant predictors for repeat-purchase modelling in a direct marketing setting. Analysis is based on a wrapped form of feature selection using a sensitivity based pruning heuristic to guide a greedy, step-wise and backward traversal of

  20. Distributed Market-Based Algorithms for Multi-Agent Planning with Shared Resources

    Science.gov (United States)

    2013-02-01

    1 Introduction 1 2 Distributed Market-Based Multi-Agent Planning 5 2.1 Problem Formulation...over the deterministic planner, on the “test set” of scenarios with changing economies. . . 50 xi xii Chapter 1 Introduction Multi-agent planning is...representation of the objective (4.2.1). For example, for the supply chain mangement problem, we assumed a sequence of Bernoulli coin flips, which seems

  1. The management of deshopping and its effects on services: a mass market case study

    OpenAIRE

    King, T; Dennis, C; McHendry, J

    2007-01-01

    Purpose: Deshopping is the return of products, after they have fulfilled the purpose for which they were borrowed. Previous research indicates that deshopping is a prevalent and growing consumer behaviour. This paper examines deshopping from a retail perspective. It is a case study of interviews conducted with a mass-market retailer, to investigate their awareness and management of this behaviour. Methodology: This paper is a case study of nine interviews conducted with differe...

  2. Is Stock Market Crash Predictable? The Case Study of Stock Markets in Malaysia, Indonesia, Korea and Singapore

    OpenAIRE

    Ng, Ho Keng

    2008-01-01

    What is the stock market? A stock market is a market place that enables trading of company stocks, other forms of securities (such as bonds, debentures, and equity securities) and derivatives (for example, futures, forwards, options, and swaps). Stock market is an important source for companies or fund raisers to raise money and for investors or traders to make or loose money. It is also a market place for speculators to make arbitraged investment for financial gain. Due to its complexity and...

  3. Problems in the online marketing of online shops in China : Case study: the Taobao online marketing policy

    OpenAIRE

    Ding, Lu

    2013-01-01

    With the development and popularization of the Internet, more and more people are choosing to trade via the Internet. For the Chinese market, online marketing is still in its infancy, and inevitably several problems exist. Taobao is the fastest developing of all online marketing shopping platforms in China and accounts for the largest share of the online shopping market. In such a rapidly expanding market, Taobao's rise is a cause for concern. This thesis will examine the current online m...

  4. INFLUENCE OF MARKETING COMMUNICATIVE STRATEGIES ON CONSUMER BEHAVIOUR: A CASE OF THE HIGH-TECHNOLOGY MARKET OF UKRAINE

    OpenAIRE

    Victoria Zhurylo; Olga Prygara

    2017-01-01

    The purpose of the study is to research consumer behaviour types and to develop marketing strategies of communicative influence on the consumer in the high-technology goods market. Methodology. Marketing research in Ukrainian market of high-tech goods is conducted to define motivations of the consumers and the peculiarities of their market behaviour. The profiles of target customers are developed and the typology of consumer behaviour is formed, based on the reasons of purchasing of high-tech...

  5. Stakeholder management in a multicultural environment : A case-study of a global retailer entering the Russian Market

    OpenAIRE

    Izmaylova, Dinara; Zuccon, Federica

    2011-01-01

    Nowadays, an increasing number of global retailers such as IKEA, Carrefour and Auchan, are expanding their business internationally: internationalization is seen as a way to face competitors as well as to enhance position on the market. In particular, emerging markets are becoming a fertile field for investing resources due to their fast economic development and growing disposable income of the local population. A number of market actors (or stakeholders) affect or are affected by the interna...

  6. Penerapan Enterprise Resource Planning (ERP pada Sistem Pembelian, Penjualan dan Inventory Barang di Mini Market 7 Putra

    Directory of Open Access Journals (Sweden)

    Andre Nofriandi

    2015-10-01

    Full Text Available 7 Putra is one of the mini market located on the Pasar Sungai Sariak. Purchasing, sales, and inventory of goods on this market mini is done without using a computer. It can be seen from the process of buying new goods, the receipt of goods, payment to suppliers, inventories in storage, movement of goods, sales of goods and payments from customers. ll of the above processes suffer from the financial constraints and poorly controlled. Application development Enterprise Resource Planning (ERP in a mini-market 7 Putra to assist and facilitate the process of purchase, sales and inventory items. Implementation of ERP in 7 Putra done through several stages of the business process analysis, analysis of ERP selection, ERP implementation and ERP testing. In filming the analysis of business processes, use BPMN (Business Process Modeling Notation. The module used in this research is the main module purchase, sales, as well as items and inventory. Before the implementation of ERP. ERP selection was done according to the 7th Round. The results of the election analysis showed FrontAccounting application is an application that is suitable for 7 Putra. ERP implementation is done by using the application FrontAccounting. System testing is done to check and make sure it is appropriate and ERP applications can run as expected. The test is based on existing business processes in 7 Putra. Results of testing ERP accordance with existing reporting and business processes in the 7th Round

  7. MANAGEMENT OF THE INTERNAL LABOR MARKET (BASING ON CASES OF THE SVERDLOVSK REGION CITY-FORMING ENTERPRISES

    Directory of Open Access Journals (Sweden)

    S.V. Orekhova

    2008-12-01

    Full Text Available This paper presents an estimation procedure of regional labor market influence on sustainability of internal labor market institutions. The paper refines the categories of regional and internal labor market. Internal labor market institutions have been classified and evaluated regarding the level of their sustainability (basing on cases of the Sverdlovsk region city-forming enterprises. As a result the model of labor expenses evaluation is elaborated for enterprises concerned.

  8. Marketing Management and Cultural Learning Center: The Case Study of Arts and Cultural Office, Suansunandha Rajabhat University

    OpenAIRE

    Pirada Techaratpong

    2014-01-01

    This qualitative research has 2 objectives: to study marketing management of the cultural learning center in Suansunandha Rajabhat University and to suggest guidelines to improve its marketing management. This research is based on a case study of the Arts and Culture Office in Suansunandha Rajabhat University, Bangkok. This research found the Art and Culture Office has no formal marketing management. However, the marketing management is partly covered in the overall bu...

  9. The Veggie Project: a case study of a multi-component farmers' market intervention.

    Science.gov (United States)

    Freedman, Darcy A; Bell, Bethany A; Collins, Leslie V

    2011-08-01

    This case study provides an in-depth examination of process and feasibility factors associated with the development of a multi-component environmental intervention designed to increase access to fresh fruits and vegetables in four low-income, minority, urban communities with few healthy food retail outlets. The intervention, the Veggie Project, included three components: (a) onsite farmers' markets, (b) a Super Shopper voucher program, and (c) a Youth Leader Board. We analyzed receipts from sales transactions at the farmers' markets, close-ended surveys with participants, in-depth interviews with project stakeholders, and journal entries completed by youth participants. Thirty-four farmers' markets occurred, resulting in 1,101 sales transactions. Financial vouchers were used to purchased 63% of the produce. All of the youth Super Shoppers came to the market at least once and made significantly more purchase transactions than adults. The farmers' markets were never accessed by 38% of the adult Super Shoppers. The Veggie Project increased access to healthy foods, particularly among youth. More research is warranted to examine the relationship between market use and dietary behaviors as well as other factors (i.e., besides physical and economic) influencing food access among adults.

  10. (Case Study: Underground Water Resources in Damghan Region

    Directory of Open Access Journals (Sweden)

    Gh Dashti

    2010-05-01

    Full Text Available The necessity of recognition and optimal exploitation of underground water sources results from the fact that these resources contribute to 99% of total useable soft water of the world. In our country the agricultural sector is the main user of water among different economic sectors. Therefore, applying scientific and appropriate management measures and approaches for desired utilization of this production factor is critical. Taking into account of real value of water in water management of agricultural sector can lead to development of motivation required for saving its usage and also helps  its optimal allocation in production. Generally, water has two types of real prices. One is supplier (producer point of view and the second includes demander perspective. In this study, real price of water from producer and demander point of views was determined by the use of production function approach for wheat production at underground water sources (wells of Damghan. The required data were collected from 184 farmers of Damghan in agricultural year 2007-08. According to superior production function(Generalized Quadratic, economic value of water in wheat production is 403.2 Iranian rials and this is more than the usual value in the area

  11. Migrants, markets, and the transformation of natural resources management: galax harvesting in Western North Carolina

    Science.gov (United States)

    Marla R. Emery; Clare Ginger; Jim Chamberlain

    2007-01-01

    Latinos are present in increasing numbers in U.S. forests as consumers and producers. This change is transforming the physical and social spaces of natural resources management. For example, extended families from Mexico and Central America seek picnic areas where many people can spend a day preparing food and socializing, a need not met by the typical arrangement of...

  12. Optimising the extraction rate of a non-durable non-renewable resource in a monopolistic market: a mathematical programming approach.

    Science.gov (United States)

    Corominas, Albert; Fossas, Enric

    2015-01-01

    We assume a monopolistic market for a non-durable non-renewable resource such as crude oil, phosphates or fossil water. Stating the problem of obtaining optimal policies on extraction and pricing of the resource as a non-linear program allows general conclusions to be drawn under diverse assumptions about the demand curve, discount rates and length of the planning horizon. We compare the results with some common beliefs about the pace of exhaustion of this kind of resources.

  13. WATER RESOURCES AND URBAN PLANNING: THE CASE OF A COASTAL AREA IN BRAZIL

    Directory of Open Access Journals (Sweden)

    Iana Alexandra Alves Rufino

    2009-06-01

    Full Text Available Urban planning requires the integration of several disciplines, among them ones related to water resources. The impacts of urban development on those resources, and viceversa, are well known, but some aspects have not been well characterized in literature. This research analyzes a case that shows interesting relationships between urban planning, its legislation, the evolution of urban occupation and several aspects of water resources: groundwater, surface water, drainage and saltwater intrusion. The research argues for integrated and dynamic planning, monitoring and directive enforcement of the urban processes, including environmental dimension and water resources. Advanced decision support techniques are suggested as tools for supporting this integrated approach.

  14. Simulating partially illegal markets of private tanker water providers on the country level: A multi-agent, hydroeconomic case-study of Jordan

    Science.gov (United States)

    Klassert, C. J. A.; Yoon, J.; Gawel, E.; Klauer, B.; Sigel, K.; Talozi, S.; Lachaut, T.; Selby, P. D.; Knox, S.; Gorelick, S.; Tilmant, A.; Harou, J. J.; Mustafa, D.; Medellin-Azuara, J.; Rajsekhar, D.; Avisse, N.; Zhang, H.

    2016-12-01

    In arid countries around the world, markets of private small-scale water providers, mostly delivering water via tanker trucks, have emerged to balance the shortcomings of public water supply systems. While these markets can provide substantial contributions to meeting customers' water demands, they often partially rely on illegal water abstractions, thus imposing an unregulated and unmonitored strain on ground and surface water resources. Despite their important impacts on water users' welfare and resource sustainability, these markets are still poorly understood. We use a multi-agent, hydroeconomic simulation model, developed as part of the Jordan Water Project, to investigate the role of these markets in a country-wide case-study of Jordan. Jordan's water sector is characterized by a severe and growing scarcity of water resources, high intermittency in the public water network, and a strongly increasing demand due to an unprecedented refugee crisis. The tanker water market serves an important role in providing water from rural wells to households and commercial enterprises, especially during supply interruptions. In order to overcome the lack of direct data about this partially illegal market, we simulate demand and supply for tanker water. The demand for tanker water is conceptualized as a residual demand, remaining after a water user has depleted all available cheap and qualitatively reliable piped water. It is derived from residential and commercial demand functions on the basis of survey data. Tanker water supply is determined by farm simulation models calculating the groundwater pumping cost and the agricultural opportunity cost of tanker water. A market algorithm is then used to match rural supplies with users' demands, accounting for survey data on tanker operators' transport costs and profit expectations. The model is used to gain insights into the size of the tanker markets in all 89 subdistricts of Jordan and their responsiveness to various policy

  15. Policies of industrial market and science and technology: the case of Brazilian nuclear program

    International Nuclear Information System (INIS)

    Oliveira, R.G. de.

    1981-01-01

    The relationship between policies and the definition of a national program of nuclear energy, is considered. The case under study is the Brazilian one. It is shown that an overall evaluation of market, industry and science and technology is mandatory for the definition of a nuclear energy program, and serious fault and hesitation, leading to contradiction and failure, have their roots in a basic lack of definition in policies. The evolution of the Brazilian Nuclear Energy Program will probably remain at a mediocre level until a definition at the level of policy-making in marketing, industry and science and technology is firmly pursued and maintained. (Author) [pt

  16. Political marketing in untraditional campaigns: The case of David Cameron's Conservative Party leadership victory

    DEFF Research Database (Denmark)

    Ormrod, Robert P.; Henneberg, Stephan C.; Forward, Nick

    2007-01-01

    This study investigates the concept of political market orientation (PMO) in an untraditional setting, namely the 2005 contest for the leadership of the British Conservative Party. Based on a collective case-study method, a content analysis of candidates' speeches and manifestos is provided. We...... and a contextspecific evaluation of the merits of alternative PMO profiles. Thus, the generic conceptual model of political market orientatation, which previously has only been used in the content of parties contesting a general election campaign, can be adapted to alternative campaign situations without a reduction...

  17. [Ethical issues in a market dispute between clinical laboratories and a health plan: case report].

    Science.gov (United States)

    Pinheiro, Malone Santos; de Brito, Ana Maria Guedes; Jeraldo, Verônica de Lourdes Sierpe; Pinheiro, Kariny Souza

    2011-01-01

    In Brazil the private health plans appear as an alternative to the public health assistance. This segment suffered great intensification in the seventies and eighties, culminating in the entry of large insurance company in the scenario of supplementary medicine. Quickly, the service providers associated with these insurance companies, consolidating them in the market and triggering a relationship of dependency. This article analyzed, in the form of a case report, a marketing dispute between clinical laboratories and a health plan, emphasizing the moral and ethical aspects involved in this episode.

  18. Strategic Alliance with Competitors in the Electric Vehicle Market: Tesla Motor’s Case

    Directory of Open Access Journals (Sweden)

    Taesu Cheong

    2016-01-01

    Full Text Available We investigate how the choice of coopetition of the simultaneous pursuit of collaboration and competition dynamically impacts both the participating firms and also the other self-developing ones in the same market. A conceptual framework of mathematical models obtained from the arguments and insights in the literature is used to undertake an in-depth study through a multiperiod analysis from 2013 to 2020 of an exemplar case of coopetition, the two concurrently ongoing coopetition partnerships in the US electric vehicle (EV market, the Tesla Motors-Daimler AG alliance and the Tesla Motors-Toyota alliance and the other firms which are not involved in coopetition.

  19. Latin American electricity markets and renewable energy sources: The Argentinean and Chilean cases

    International Nuclear Information System (INIS)

    Guzowski, C.; Recalde, M.

    2010-01-01

    From the mid eighties on, most of Latin American Countries reformed their energy systems. The impact of these reforms over electricity markets was different in each case. However, in the majority of these cases there was a shift to private participation, instead of State, and a convergence of electricity systems to hydro and thermal technologies. This is the case of Argentina and Chile. In this context, the aim of this paper is to discuss the current situation of renewable energies in Chilean and Argentinean electric markets and the potential to increase their share in total energy supply. To this purpose, we firstly study electricity deregulation process and its current situation. Secondly, we analyze renewable energy share in these electricity systems comparatively to worldwide situation. Finally, we briefly present the policy instruments used in each country. (author)

  20. Case studies of scenario analysis for adaptive management of natural resource and infrastructure systems

    DEFF Research Database (Denmark)

    Hamilton, M.C.; Thekdi, S.A.; Jenicek, E.M.

    2013-01-01

    Management of natural resources and infrastructure systems for sustainability is complicated by uncertainties in the human and natural environment. Moreover, decisions are further complicated by contradictory views, values, and concerns that are rarely made explicit. Scenario analysis can play...... of emergent conditions and help to avoid regret and belated action. The purpose of this paper is to present several case studies in natural resources and infrastructure systems management where scenario analysis has been used to aide decision making under uncertainty. The case studies include several resource...... and infrastructure systems: (1) water resources (2) land-use corridors (3) energy infrastructure, and (4) coastal climate change adaptation. The case studies emphasize a participatory approach, where scenario analysis becomes a means of incorporating diverse stakeholder concerns and experience. This approach...

  1. B2B marketing communications in emerging markets : content marketing in digital channels: a case study of the United Arab Emirates

    OpenAIRE

    Banjo, Olugbenga

    2013-01-01

    With the ever increasing online community and opportunities, digital marketing is fast becoming the mainstream in the field of marketing. At the same time marketers have to be up-to-date with the current digital trends in order to be able to improve themselves and make valuable contributions to their organisations. The significance of digital marketing thus should make any thoughtful organisation want to plan for, perform, evaluate and improve its digital marketing endeavours where necessary,...

  2. Market Potential Analysis of Finland and the UK; Business case – “Sidebar business proposition”, Case Company: Orion Automotive

    OpenAIRE

    Ivanova, Kristina

    2015-01-01

    The purpose of the study was to explore a new market area for the case company Orion Automotive, which is primarily operating in the Netherlands, and to find out suitable ways of reaching more potential customers there. Both, theoretical and empirical parts were included in this thesis. First includes analysis of macro-environmental factors – PEST and SWOT and also vital concepts related to the study. For the empirical part, desk research and previous research for Orion Company were used for ...

  3. Strategic Management of Resource Markets: An Exploratory Study of Department of Defense Contractors.

    Science.gov (United States)

    1982-04-01

    franchising , joint ventures, or technology spin-off in other industries. S’o - 37 - * Financial Resources and Budgets Once resource programs and...0 Go 0 in Go~ 0 w P 1.4 0% 00" v41 00 41 0% 0 Ř Ř 0 i $ 44 ŘŘd0 4 44 u 14 Ř j u V4 w w n 4 1.4 41 re0%oV1 - 0b 0r a 41. 0 :. "Q0 HQ0 V4 vs 0 dQ...Multiple Scenarios and Contingency Planning, The Conference Board, #741, 1978 Quinn, J., "Technological Innovation, Entrepreneurship , and Strategy

  4. FREE MARKETS - A STIMULUS OR IMPEDIMENT FOR INTEGRATED WATER RESOURCES MANAGEMENT?

    Energy Technology Data Exchange (ETDEWEB)

    Gerald Sehlke; Stephen E. Draper

    2005-04-01

    A significant philosophical water management controversy exists over the balance between economics, social equity and environmental protection in integrated water resources management. For many, the economic outcomes predominate, even to the marginalization of the others. This conviction became significant in the United States in 1980 when the United States Supreme Court ruled that groundwater, under certain circumstances, could be considered a commodity of interstate commerce. The ruling differentiated between water as a human need and as an economic good. (Sporhase, 1982)

  5. Strategic human resource management and corporate social responsibility: Evidence from Emerging Markets

    OpenAIRE

    Rosolen, Talita; Maclennan, Maria Laura Ferranty

    2016-01-01

    Corporate social responsibility practices are increasingly being adopted and legitimized in business and they impact the strategic and operational levels in various areas. The integration of these criteria and practices in the strategic management involves many factors, and human resource management is an essential aspect for the accomplishment of such initiative. Thus, this paper associates the relationship among corporate social responsibility (CSR) various dimensions (strategic, ethical, s...

  6. A Study Effects Architectural Marketing Capabilities on Performance Marketing unit Based on: Morgan et al case: Past Industry in Tehran

    OpenAIRE

    Mohammad Reza Dalvi; Robabe Seifi

    2014-01-01

    Over a period of time architectural marketing capabilities combination of knowledge and skills develop in to capabilities. These architectural marketing capabilities have been identified as one of the important ways firms can achieve a competitive advantage The following research tests effects architectural marketing capabilities on performance marketing unit Based on a survey .a structural equation model was developed to test our hypotheses. the study develops a structural model linking arch...

  7. Labour market reforms in the context of political power theory: The case of Slovenia

    Directory of Open Access Journals (Sweden)

    Tjaša Redek

    2009-06-01

    Full Text Available The rigidity of labour market has several important negative economic consequences: it stifles job creation, increases discrimination of those that it is actually aimed at protecting (young, women and the low-skilled, hurts the unemployed, slows down economic restructuring and damages its global competitiveness. But reforms are slow and often marked with disputes among partners in the collective bargaining process. Afraid of social security loss, unions usually oppose the reform, while governments usually give in to the union pressures and negative image of reform consequences created by unions and assisted by media. The characteristics of the labour market and labour market reform with respect to bargaining among power groups are examined both theoretically and empirically in the case of Slovenia.

  8. Human Resource Management Practice and Organizational Performance: Case Study from Hormuud Telecom in Mogadishu-Somalia

    Directory of Open Access Journals (Sweden)

    Abdulkadir Mohamud Dahie

    2017-06-01

    Full Text Available Organizational performance is getting more and more important, especially in a market with greater competition and dynamic. Organizational performance is measured through different indicators. It guarantees the continuity of the organization to be competitive in a global marketplace. Normally, the implementation of performance indicators achieved through human resources. Human resources are the key for keeping the organization in the market. These human resources need to be managed effectively to achieve the required performance of the organization. It is necessary to manage strategically the human resources and to adapt at its strategy with organizational strategy. The aim of this study is to investigate the influence of recruitment and selection on organizational performance, to examine the role of compensation and reward on organizational performance as well as the effect of performance appraisal management on organizational performance at Hormuud Telecom in Mogadishu-Somalia. The researcher utilized convenient sampling to collect 100 questionnaires from Hormuud Telecom in Mogadishu, Somalia. These respondents were provided a questionnaire with four main construct which measuring recruitment and selection, compensation and reward, performance appraisal management and organizational performance. However, using correlation coefficient, the study found that organizational performance (Dependent variable had significant positive influence with three dimensions of independent variable. The result of regression analysis found that three constructs had statistically significant, positive, and straight effects with organizational performance.

  9. PORTFOLIO ANALYSIS - A BASIC INSTRUMENT IN STRATEGIC PLANNING. CASE STUDY ON THE ROMANIAN INSURANCE MARKET

    Directory of Open Access Journals (Sweden)

    Petrescu Marian

    2011-12-01

    Full Text Available Practice proved that strategic planning is a necessary process for insurance companies. This process can help companies to adapt more easily to environmental changes. The strategic planning of the activity of an insurance company cannot be realized without a careful analysis of the evolution of the market and without studying the company's market position. A classic model used in the portfolio analysis is the Boston Consulting Group model. In this paper we have used the model for studying the activity of the leader of the Romanian insurance market. In 2009 Alliantz Tiriac had 17 types of insurance in the portfolio. Each class of insurance was considered a strategic business unit. We have studied the insurance portfolio by using secondary data from specialized publications, such as the Romanian Insurance Supervisory Commission. Using the data, we have calculated for Alliantz Tiriac, for each class of insurance, the relative market share. The company was leader on the market for five classes of insurance. The economic crisis had a severe impact on the evolution of the Romanian insurance market: from the 17 classes of insurance studied: nine had registered a decrease of the market, eight had registered an increase, but only for three of them the growth exceeded 10%. Using the relative market share and the market growth we have identified the “cash cows”: there are five classes of insurance in this category, among which the “Insurance for land vehicles (CASCO” which represented more than half of the sales (55.82%; unfortunately, in the case of this insurance type there was a very significant decrease of the market in 2010 compared to 2009: -25.12%, the “question marks” – there are three classes of insurance in this category, and the “dogs”. Due to the crisis, a large number of the company's products are in this category and there are no “star” products. This work was supported by CNCSIS – UEFISCSU, project number 915 / 2009

  10. An export-marketing model for pharmaceutical firms (the case of iran).

    Science.gov (United States)

    Mohammadzadeh, Mehdi; Aryanpour, Narges

    2013-01-01

    Internationalization is a matter of committed decision-making that starts with export marketing, in which an organization tries to diagnose and use opportunities in target markets based on realistic evaluation of internal strengths and weaknesses with analysis of macro and microenvironments in order to gain presence in other countries. A developed model for export and international marketing of pharmaceutical companies is introduced. The paper reviews common theories of the internationalization process, followed by examining different methods and models for assessing preparation for export activities and examining conceptual model based on a single case study method on a basket of seven leading domestic firms by using mainly questionares as the data gathering tool along with interviews for bias reduction. Finally, in keeping with the study objectives, the special aspects of the pharmaceutical marketing environment have been covered, revealing special dimensions of pharmaceutical marketing that have been embedded within the appropriate base model. The new model for international activities of pharmaceutical companies was refined by expert opinions extracted from result of questionnaires.

  11. An Export-Marketing Model for Pharmaceutical Firms (The Case of Iran)

    Science.gov (United States)

    Mohammadzadeh, Mehdi; Aryanpour, Narges

    2013-01-01

    Internationalization is a matter of committed decision-making that starts with export marketing, in which an organization tries to diagnose and use opportunities in target markets based on realistic evaluation of internal strengths and weaknesses with analysis of macro and microenvironments in order to gain presence in other countries. A developed model for export and international marketing of pharmaceutical companies is introduced. The paper reviews common theories of the internationalization process, followed by examining different methods and models for assessing preparation for export activities and examining conceptual model based on a single case study method on a basket of seven leading domestic firms by using mainly questionares as the data gathering tool along with interviews for bias reduction. Finally, in keeping with the study objectives, the special aspects of the pharmaceutical marketing environment have been covered, revealing special dimensions of pharmaceutical marketing that have been embedded within the appropriate base model. The new model for international activities of pharmaceutical companies was refined by expert opinions extracted from result of questionnaires. PMID:24250597

  12. Teaching Business French through Case Studies: Presentation of a Marketing Case.

    Science.gov (United States)

    Federico, Salvatore; Moore, Catherine

    The use of case studies as a means for teaching business French is discussed. The approach is advocated because of the realism of case studies, which are based on actual occurrences. Characteristics of a good case are noted: it tells a story, focuses on interest-arousing issues, is set in the past 10 years, permits empathy with the main…

  13. A Smartphone Company's Innovative Marketing Strategy in the Chinese Market : A case study of iPhone

    OpenAIRE

    Sun, Yu

    2014-01-01

    In the recent years, with the development of mobile Internet and the usage of mobile device, smartphones have begun playing an indispensable role in our lives and are gradually changing our ways of life and communication. This thesis benchmarks iPhone as a brand in the smartphone market and its marketing methods in the Chinese market, which is the most promising smartphone market in the world. The aim of this thesis is to find out how iPhone implements its marketing strategy and how consumers...

  14. Optimizing MPBSM Resource Allocation Based on Revenue Management: A China Mobile Sichuan Case

    Directory of Open Access Journals (Sweden)

    Xu Chen

    2015-01-01

    Full Text Available The key to determining the network service level of telecom operators is resource allocation for mobile phone base station maintenance (MPBSM. Given intense market competition and higher consumer requirements for network service levels, an increasing proportion of resources have been allocated to MPBSM. Maintenance costs account for the rising fraction of direct costs, and the management of MPBSM resource allocation presents special challenges to telecom operators. China Mobile is the largest telecom operator in the world. Its subsidiary, China Mobile Sichuan, is the first in China to use revenue management in improving MPBSM resource allocation. On the basis of comprehensive revenue (including both economic revenue and social revenue, the subsidiary established a classification model of its base stations. The model scientifically classifies more than 25,000 base stations according to comprehensive revenue. China Mobile Sichuan also conducted differentiation allocation of MPBSM resources on the basis of the classification results. Furthermore, it optimized the assessment system of the telecom base stations to establish an assurance system for the use of MPBSM resources. After half-year implementation, the cell availability of both VIP base stations and total base stations significantly improved. The optimization also reduced economic losses to RMB 10.134 million, and enhanced customer satisfaction with network service by 3.2%.

  15. The Paradigm Shift in Strategic Human Resources. Research in the case of Romanian Organizations

    Directory of Open Access Journals (Sweden)

    Carmen NOVAC

    2016-12-01

    Full Text Available The paper presents the conditions and factors influencing the development of a strategic human capital plan, offering a framework for obtaining competitive advantage and for developing a business plan in which the Human Resources function can actually make a contribution. The authors also present the key elements of a Human Resources paradigm which will change the DNA of its function. The research was first implemented in 2009 with the purpose of identifying specific processes within Strategic Human Resources Management (SHRM. Aiming to obtain further information on HR processes currently applied within Romanian organizations, the authors applied a semi-structured interview on Human Resources specialists working in domains such as supporting services, human resources outsourcing services, telecommunications, automotive and taxi services, call center services and trade marketing. The results indicated that within organizations following the development of human resources processes, the gain of new knowledge in the business area of the company can be observed. The effects are also evident within organizations` development plans.

  16. The role of regulatory uncertainty in certificate markets: A case study of the Swedish/Norwegian market

    International Nuclear Information System (INIS)

    Fagiani, Riccardo; Hakvoort, Rudi

    2014-01-01

    Price volatility in green certificate markets reflects uncertainty over future prices, representing a major source of risk for renewable energy generators. Price risk is considered the principal deficiency of this market-based policy since it causes investors to require higher returns. Moreover, investors are exposed to regulatory risk; namely, the risk that a change in the regulation will materially impact the certificate price. Regulatory uncertainty is reflected in market volatility exacerbating certificate price risk. Using an econometric approach, we investigate the role of regulatory changes on price volatility in the Swedish certificate market. The results of our analysis indicate that regulatory changes strongly affect certificate markets, resulting in periods of higher volatility. Moreover, we analyze whether certificate price volatility has changed after creating a joint Swedish/Norwegian market. Results indicate that the ambivalence surrounding the creation of this bigger market led to a period of increased price volatility between 2010 and 2011. Overall, this article brings a better understanding of the role of regulatory uncertainty on certificate markets, and gives evidence for its negative impact in terms of increased price volatility. - Highlights: • Paper analyzes the impact of regulatory changes on certificate price volatility. • Regulatory changes affect market volatility and price risk. • Regulatory uncertainty harms certificate markets. • The bigger Swedish/Norwegian market has not resulted in lower volatility yet

  17. Pre-event Social Media Marketing To Promote Ticket Sales : Case: Eläköön koirat!

    OpenAIRE

    Tolvanen, Noora

    2016-01-01

    The rise of social media has provided useful marketing tools for companies to promote their events. The purpose of this thesis was to research social media marketing and how it can be used in event promotion. The theory part also includes research of the event marketing process, as it can help to plan the social media marketing strategy. The purpose of the case study in this thesis was to study the ways the commissioning company can use social media marketing in their event promotion. Hence, ...

  18. Content Marketing Plan for Logistics Company : Case: NetLogistic JVM Oy

    OpenAIRE

    Riabochkina, Elizaveta

    2017-01-01

    This project aim is to create a Content Marketing Strategy for a Finnish logistics company. The aim of the thesis is to develop an action plan that will help the commissioning company increase sales and gain new customers. The commissioner for the study is NetLogistic JVM Oy. The Company specializes in handling trade of transit and export shipments to Russia and CIS-countries via Finland. The company does not have huge resources to run large campaign, but is looking for ways to reach new...

  19. Evaluation of resource recovery from waste incineration residues--the case of zinc.

    Science.gov (United States)

    Fellner, J; Lederer, J; Purgar, A; Winterstetter, A; Rechberger, H; Winter, F; Laner, D

    2015-03-01

    Solid residues generated at European Waste to Energy plants contain altogether about 69,000 t/a of Zn, of which more than 50% accumulates in air pollution control residues, mainly boiler and filter ashes. Intensive research activities aiming at Zn recovery from such residues recently resulted in a technical scale Zn recovery plant at a Swiss waste incinerator. By acidic leaching and subsequent electrolysis this technology (FLUREC) allows generating metallic Zn of purity>99.9%. In the present paper the economic viability of the FLUREC technology with respect to Zn recovery from different solid residues of waste incineration has been investigated and subsequently been categorised according to the mineral resource classification scheme of McKelvey. The results of the analysis demonstrate that recovery costs for Zn are highly dependent on the costs for current fly ash disposal (e.g. cost for subsurface landfilling). Assuming current disposal practice costs of 220€/ton fly ash, resulting recovery costs for Zn are generally higher than its current market price of 1.6€/kg Zn. With respect to the resource classification this outcome indicates that none of the identified Zn resources present in incineration residues can be economically extracted and thus cannot be classified as a reserve. Only for about 4800 t/a of Zn an extraction would be marginally economic, meaning that recovery costs are only slightly (less than 20%) higher than the current market price for Zn. For the remaining Zn resources production costs are between 1.5 and 4 times (7900 t/a Zn) and 10-80 times (55,300 t/a Zn) higher than the current market value. The economic potential for Zn recovery from waste incineration residues is highest for filter ashes generated at grate incinerators equipped with wet air pollution control. Copyright © 2014 Elsevier Ltd. All rights reserved.

  20. Human resources for health in Peru: recent trends (2007-2013) in the labour market for physicians, nurses and midwives.

    Science.gov (United States)

    Jimenez, M Michelle; Bui, Anthony L; Mantilla, Eduardo; Miranda, J Jaime

    2017-09-21

    Most analyses of gaps in human resources for health (HRH) do not consider training and the transition of graduates into the labour market. This study aims to explore the labour market for Peru's recent medical, nursing, and midwifery graduates as well as their transition into employment in the Ministry of Health's (MOH) system. Data from four different datasets, covering 2007-2013, was used to characterize the patterns of recently trained physicians, nurses, midwives, and postgraduate-trained physicians that enter employment in the MOH system, and scenario analyses were used to describe how this rate of entry needs to adapt in order to fill current HRH shortages. HRH graduates have been increasing from 2007 to 2011, but the proportions that enter employment in the MOH system 2 years later range from 8 to 45% and less than 10% of newly trained medical specialists. Scenario analyses indicate that the gap for physicians and nurses will be met in 2027 and 2024, respectively, while midwives in 2017. However, if the number of HRH graduates entering the MOH system doubles, these gaps could be filled as early as 2020 for physicians and 2019 for nurses. In this latter scenario, the MOH system would still only utilize 56% of newly qualified physicians, 74% of nurses, and 66% of midwives available in the labour market. At 2013 training rates, Peru has the number of physicians, nurses, and midwives it needs to address HRH shortages and meet estimated HRH gaps in the national MOH system during the next decade. However, a significant number of newly qualified health professionals do not work for the MOH system within 2 years of graduation. These analyses highlight the importance of building adequate incentive structures to improve the entry and retention of HRH into the public sector.

  1. Effect of policy-based bioenergy demand on southern timber markets: A case study of North Carolina

    International Nuclear Information System (INIS)

    Abt, Robert C.; Abt, Karen L.; Cubbage, Frederick W.; Henderson, Jesse D.

    2010-01-01

    Key factors driving renewable energy demand are state and federal policies requiring the use of renewable feedstocks to produce energy (renewable portfolio standards) and liquid fuels (renewable fuel standards). However, over the next decade, the infrastructure for renewable energy supplies is unlikely to develop as fast as both policy- and market-motivated renewable energy demands. This will favor the use of existing wood as a feedstock in the first wave of bioenergy production. The ability to supply wood over the next decade is a function of the residual utilization, age class structure, and competition from traditional wood users. Using the North Carolina Renewable Portfolio Standard as a case study, combined with assumptions regarding energy efficiency, logging residual utilization, and traditional wood demands over time, we simulate the impacts of increased woody biomass demand on timber markets. We focus on the dynamics resulting from the interaction of short-run demand changes and long-term supply responses. We conclude that logging residuals alone may be unable to meet bioenergy demands from North Carolina's Renewable Portfolio Standard. Thus, small roundwood (pulpwood) may be used to meet remaining bioenergy demands, resulting in increased timber prices and removals; displacement of traditional products; higher forest landowner incomes; and changes in the structure of the forest resource. (author)

  2. Emerging energy security issues: Natural gas in the Gulf Nations, An overview of Middle East resources, export potentials, and markets. Report Series No. 4

    International Nuclear Information System (INIS)

    Ripple, R.D.; Hagen, R.E.

    1995-09-01

    This paper proceeds with a presentation of the natural gas resource base of the Gulf nations of the Middle East. The resource base is put in the context of the world natural gas resource and trade flows. This is followed by a discussion of the existing and planned project to move Gulf natural gas to consuming regions. Then a discussion of the source of demand in the likely target markets for the Gulf resource follows. Next, the nature of LNG pricing is discussed. A brief summary concludes the paper

  3. Island operation capability in the Colombian electrical market: a promising ancillary service of distributed energy resources

    DEFF Research Database (Denmark)

    Marín-Jiménez, Juan D.; Carvajal-Quintero, Sandra; Guerrero, Josep M.

    2018-01-01

    is presented. Subsequently, an existing electrical distribution system with small hydropower plants is considered as a study case in order to identify the technical requirements set out for both, the distribution system and the generation source. Finally, taking into account the current Law and regulations......, a proposal is outlined for the implementation of the island operation capability ancillary service in the Colombian electrical system....

  4. Long-term biomass resources for energy aim - quantities, costs and conditions of the market

    International Nuclear Information System (INIS)

    Gylling, M.; Abildtrup, J.; Vodder Nielsen, K.; Petersen, S.M.; Varming, S.

    2001-01-01

    This project assesses the agricultural, technical and economic possibilities for producing the planned quantity of energy crops in year 2015. The assessments in this project are based on two essential assumptions: 1) The total demand for straw and energy crops to meet the energy plans is added up, and the available amount of straw is used first and energy crops will be used for the remaining amount. 2) As long as the present economic conditions for set-aside prevails, it will only be the set-aside areas that will be available for energy crop production. Energy crops are not seen as economic competitive with other cash-crops on the reform areas.Three different scenarios for the agricultural crop production up to year 2015 are outlined; a reference scenario where the current development is extrapolated; an environment scenario in which a higher degree of environmental awareness is taken into account and a market scenario in which the economic competitiveness of agricultural production gains more focus. (au)

  5. Marketing within higher education institutions - A case study of two private Thai universities

    OpenAIRE

    Starck, Kristian; Zadeh, Shahriyar Hossein

    2013-01-01

    Date of final seminar: 2013-05-29. Academic level: Master Thesis in Business Administration, 15 ECTS. University: Mälardalen University, Västerås, Sweden. Institution: The School of Business, Science and Engineering. Authors: Kristian Starck and Shahriyar Hossein Zadeh. Title: Marketing within higher education institutions - A case study of two private Thai universities. Supervisor: Peter Ekman. Examiner: Eva Manninen Olsson. Purpose: The purpose of this study is to describe and analyze what ...

  6. Business Models for Mobile Media Services : A case study in China mainland market

    OpenAIRE

    Huang, Jin

    2012-01-01

    Mobile media OTT service such as mobile music and mobile video is believed to be the next big revenue driver for mobile operator’s mobile broadband business. The media industry is willing to take mobile distribution channel to increase the content value. In Europe, there are already several successful cooperation cases between online media service provider and mobile operator, such as Spotify and Telia. However, with more complicated market and business environment in China, the mobile media ...

  7. Strategic Alliance with Competitors in the Electric Vehicle Market: Tesla Motor’s Case

    OpenAIRE

    Cheong, Taesu; Song, Sang Hwa; Hu, Chao

    2016-01-01

    We investigate how the choice of coopetition of the simultaneous pursuit of collaboration and competition dynamically impacts both the participating firms and also the other self-developing ones in the same market. A conceptual framework of mathematical models obtained from the arguments and insights in the literature is used to undertake an in-depth study through a multiperiod analysis from 2013 to 2020 of an exemplar case of coopetition, the two concurrently ongoing coopetition partnerships...

  8. Regional research exploitation of the LHC a case-study of the required computing resources

    CERN Document Server

    Almehed, S; Eerola, Paule Anna Mari; Mjörnmark, U; Smirnova, O G; Zacharatou-Jarlskog, C; Åkesson, T

    2002-01-01

    A simulation study to evaluate the required computing resources for a research exploitation of the Large Hadron Collider (LHC) has been performed. The evaluation was done as a case study, assuming existence of a Nordic regional centre and using the requirements for performing a specific physics analysis as a yard-stick. Other imput parameters were: assumption for the distribution of researchers at the institutions involved, an analysis model, and two different functional structures of the computing resources.

  9. Explanatory Resources on Energy in High School Physics Classes: A Case Study

    Directory of Open Access Journals (Sweden)

    María Alejandra Domínguez

    2013-08-01

    Full Text Available This paper examines and reflects on the explanatory resources that are used in high school physics classes for studying the topic of energy. Explanatory resources are a means of constructing and negotiating meaning. The research is an instrumental case study focusing on four years of high school physics classes on energy. The theoretical principles of sociocultural approaches and conversation analysis are taken as benchmarks for understanding how we construct and reconstruct meanings (on energy. The identification of the resources used in the process of meaning construction is of importance for understanding certain scientific phenomena addressed in the curricula. Among the resources most commonly employed to enhance explanation were definitions and the causes of phenomena. We also found that teachers’ interventions, either through verbal explanations or instructional proposals, were crucial for certain kinds of explanations and for the presence or absence of other resources associated with explanations.

  10. The market of reindeer meat in Finland, Scarce resource – high-valued products

    Directory of Open Access Journals (Sweden)

    Kaija Saarni

    2007-04-01

    Full Text Available In 2004 the total production of reindeer meat was about 2.5 million kilos in Finland. About 1.8 million kilos were sold to consumers through the retailing or catering sector. The reindeer owners consumed themselves or sold directly to final customers about 0.7 million kilos of meat. The majority of reindeer meat processors were small enterprises. They employed less than five persons and the turnover was modest. Large companies processed most of the reindeer meat. These companies sold reindeer products like other products to nationwide retailing markets. Reindeer meat was sold most commonly as frozen meat. The main product was frozen sliced reindeer. The majority of the processed reindeer meat was sold to consumers through retailing. The export of reindeer meat was of minor importance to the processors. At the moment reindeer meat is a source of livelihood to a small and skilled group of professionals. Reindeer meat could be processed and sold more effectively to well paying niche markets by improving the cooperation between the companies. Poronlihatuotteiden markkinat SuomessaAbstract in Finnish / Tiivistelmä: Vuonna 2004 poronlihaa tuotettiin Suomessa noin 2,5 miljoonaa kiloa. Vähittäismyymälöiden, suurtalouksien, tukkuliikkeiden ja jalostusteollisuuden kautta myytiin kuluttajille noin 1,80 miljoonaa kiloa poronlihatuotteita. Poronomistajien omaan käyttöön mennyt tai poronomistajien suoraan kuluttajille myyty poronlihamäärä oli noin 0,7 miljoonaa kiloa. Lihanjalostajille poro on niukka raaka-aine, josta valmistetaan arvostettuja tuotteita erikoislihamarkkinoille. Yli puolet poronlihaa jalostavista yrityksistä on perustettu 1990-luvulla tai sen jälkeen. Näistä suurin osa on pieniä yrityksistä, joille poronlihanjalostus on tärkein toimiala. Pienten yritysten kilpailukyky perustuu lähialueelta hankittuun raaka-aineeseen ja ne ovat yleensä erikoistuneet lähimarkkinoihin, omaan tuotteistoon tai räätälöityyn asiakaspalveluun

  11. When evidence is not enough: a case study on alcohol marketing legislation in Brazil.

    Science.gov (United States)

    Vendrame, Alan

    2017-01-01

    This case study identifies the influence and mechanisms that the alcohol industry in Brazil has been able to bring to bear to maintain self-regulation in the marketing of beer and many wines set against a trend of increasing alcohol consumption in Brazil, particularly among young people and women. It identifies the forms of power and strategies used by the alcohol industry in Brazil that may be useful for other countries to consider in seeking to move from self-regulation to state regulation of alcohol marketing. A review was conducted of recent legal documents and court cases, as well as the activities of alcoholic beverage industries. Because of an exemption, Brazilian law had established that both beer and many wines are not alcoholic beverages for marketing purposes. These beverages are subjected to industry self-regulation codes. Research shows that beer and wine marketing often violates industry codes, with little or no enforcement of penalties for non-compliance. Attempts to include beer and wine in the legal definition of alcohol have been opposed by the alcohol industry, and the courts have delegated responsibility to the legislature. The recent legal activities surrounding alcohol sales during the 2014 World Cup games in Brazil provide evidence of the alcohol industry's influence on the legislative process. The alcohol industry in Brazil plays a significant role in the formulation of public policies on alcohol, especially regarding the regulation of marketing. This power is exercised by strong lobbying of government officials responsible for public policies. © 2016 Society for the Study of Addiction.

  12. Contraceptive social marketing in the third world: a case of multiple transfer.

    Science.gov (United States)

    Luthra, R

    1991-01-01

    A researcher conducted a case study of the Family Planning Social Marketing Project (FPSMP) in Bangladesh between 1974-1987 to point out the irreducible qualitative differences between the commercial and social contexts and between the developed and developing world. The research consisted of interviews with chief personnel of the technical assistance contractor Population Services International (PSI), project documentation, a review of marketing principles and methods, and summary reports on contraceptive social marketing projects in various countries. FPSMP, a vertical marketing organization, marketed 3 condom brands, 2 oral contraceptive brands, and 1 vaginal foam tablet. At least 70% of the advertising budget was allocated for conventional media (television [TV], radio, and newspapers), even though the poor and illiterate target population did not own a radio or TV and could not read a newspaper. In fact, conventional media were basically accessible to the urban elite. A PSI leader defended the use of conventional media because opinion leaders (urban elite) exert considerable influence on the population so they must receive the family planning messages in order to support family planning. Yet this assumption had not been tested, but was based on the experience of technical assistance contractors from previous projects in developing countries. Moreover, FPSMP based acceptability of message content on the elite's definition and not on the definition of the target group. Its information strategy included emphasis on the sales indicator and the creation of positive product associations while downplaying information about side effects and contraindications. This indicated that FPSMP did not consider client health and well being as important. Another issue was the need to satisfy USAID and the government. More research on other social marketing projects is needed.

  13. Demand Constraints and New Demands: Regulations, Markets and Institutions Efficiency (A Case Study for Cape Verde

    Directory of Open Access Journals (Sweden)

    Bernardo Reynolds Pacheco de Carvalho

    2014-08-01

    Full Text Available Economic efficiency is a key issue in economic research and for policy design, and certainly for food security challenges. In the food system dynamics the understanding of changes and trends is crucial to improve our capacity to deal with the objectives of sustainable development and quality of life. Food system efficiency evaluation is necessary with regard to production and consumption efficiencies as well as market and governance dilemmas. Regulations and institutional efficiency are crucial aspects that are frequently forgotten, and efforts should be made to improve the capacity to deal with those methodological needs. In many situations, in the real world, data and measurements are difficult or even impossible to get in numeric or quantitative terms. Frequently, a qualitative evaluation is the only way to proceed, but measurements and numeric references are still important, mainly when changes over time are central to the research. The actual paper follows a structural food system model (WFSE – World Food Security Equation and a general equilibrium approach (ICI model – induced changes and innovation model to show in a country case study (Cape Verde the important role of markets and institutions as compared to regulation practices directed to improve economic efficiency subject to demand behavior. Cape Verde is a very challenging country with regard to the food security status (where natural resources are very poor for agricultural production but with great success in global and macro terms in the last 10 years. The main problems nowadays are clearly at local level. The present research tries to highlight the global achievements and explore local assessment efforts on food consumption conditions. A specific region is studied, in the island of Santo Antão, one of the most important production regions. Three different production systems were compared mainly with regard to their respective influence on consumption habits, incomes and

  14. Modeling dependence structure between stock market volatility and sukuk yields: A nonlinear study in the case of Saudi Arabia

    Directory of Open Access Journals (Sweden)

    Nader Naifar

    2016-09-01

    Full Text Available The aim of this paper is to investigate the dependence structure between sukuk (Islamic bonds yields and stock market (returns and volatility in the case of Saudi Arabia. We consider three Archimedean copula models with different tail dependence structures namely Gumbel, Clayton, and Frank. This study shows that the sukuk yields exhibit significant dependence only with stock market volatility. In addition, the dependence structure between sukuk yields and stock market volatility are symmetric and linked with the same intensity.

  15. The nuclear fuel management in a new market: The Spanish Case

    International Nuclear Information System (INIS)

    Gonzalez, P.

    2001-01-01

    The modification of traditional policies in nuclear business of Spanish Electrical Utilities, to meet new regulations is presented in this paper. It would be remarkable the influence of a new environment of significant economical transformation, which show us utilities affected by reorganization processes to face market demands. We will pay special attention to those activities involved in nuclear fuel management. Focusing in the field of Enriched Uranium supply, ENUSA, a state owned company, according to legal framework, played the role of sole supplier. The liberalization of primary energy sources was the turning point that triggered a process of changes. Now, the utilities rule the overall strategy and, not surprisingly they do definitively it is not. The new regulations tend to create conditions for a truly free market. So, competitiveness has become the magic word for almost all electricity producers. But in our case, the first question to be answered should be if free market does really mean a threat for us, or if it is just and external reference that puts no real pressure in our future plans. Lets remember that nuclear fuel cost in Spain is much lower than any other fuel cost. The working model we have defined is oriented to get benefit from market opportunities, improve flexibility and avoiding uncertainties in planning fuel cost strategy. (Author)

  16. Providing Appropriate Technology for Emerging Markets: Case Study on China’s Solar Thermal Industry

    Directory of Open Access Journals (Sweden)

    Jianghua Zhou

    2017-01-01

    Full Text Available Building on a case study of five Chinese solar thermal companies and one association, our study aims to understand how the innovator’s choices regarding the use of technology and organizational practices for new product development enable companies to design and diffuse appropriate technology in emerging markets. The study uncovers two critical factors that enhance the appropriateness of technology: redefining the identity of technology and building a local supply system. Our analysis shows that synergic innovation in both architecture and component leads to the appropriate functionalities desired by emerging markets. Moreover, modular design and the building of a local supply system enhance the process appropriateness of technology. Our study provides an empirical basis for advocating going beyond minor adaptations of existing products to creating appropriate technology for emerging markets, and extends our understandings of the upstream process of designing appropriate technology. Moreover, the emphasis on the local supply system reflects a holistic framework for shaping and delivering appropriate technology, expanding the existing research focus on the perspective of the technology itself. Our research also has managerial implications that may help firms tap into emerging markets.

  17. Monopolization versus sustainable growth – the case of postal services market in Poland

    Directory of Open Access Journals (Sweden)

    Tomasz Bernat

    2013-11-01

    Full Text Available Economies of the European Union are evolving towards the competitive development along with sustainable development. For many years, these have been the key elements of the unions strategic goals. This indicates, actions in order to achieve them on particular markets, especially on monopolized markets. These includes the postal services market. This raises the question, whether the monopolization of the area-at least a certain segment, has an impact on the biggest player on the market when taking or not taking action regarding the sustainable growth? Three hypotheses and their verification give the answer to this question. The hipotheses are as follow: the Poczta Polska SA is operator which ratify the Universal Postal Convention, therefore, pro-environmental and pro-social goals should be part of their actions; Operators involved in environmental and social activities take official strategy CSR (Corporate Social Responsibility and officially announce it publicly, for instance, on their own websites; actions speak for themselves - the entity involved in the particular area will be actively participate in it, so that its operation will be known to the public. As a research method, have been used case study and analysis of the literature. The paper highlights both academic as well as managerial implications.

  18. An investigation of Forex market efficiency based on detrended fluctuation analysis: A case study for Iran

    Science.gov (United States)

    Abounoori, Esmaiel; Shahrazi, Mahdi; Rasekhi, Saeed

    2012-06-01

    The efficient market hypothesis (EMH) states that asset prices fully reflect all available information. As a result, speculators cannot predict the future behavior of asset prices and earn excess profits at least after adjusting for risk. Although initial tests of the EMH were performed on stock market data, the EMH was soon applied to other markets including foreign exchange (FX). This study uses the detrended fluctuation analysis (DFA) technique to test 01:12:2005-18:04:2010 Iranian Rial/US Dollar exchange rate time series data to see if it can be explained by the weak form of the EMH. Moreover, to determine changes in the degree of inefficiency over time, the whole period has been divided into four subperiods. The study shows that the Iranian Forex market (the Rial/Dollar case) is weak-form inefficient over the whole period and in each of the subperiods. However, the degree of inefficiency is not constant over time. The findings suggest that profitable risk-adjusted trades could be made using past data.

  19. LNG as a strategy to establish developing countries' gas markets: The Brazilian case

    International Nuclear Information System (INIS)

    Alberto Rechelo Neto, Carlos; Sauer, Ildo Luis

    2006-01-01

    This paper aims to evaluate, from a Brazilian case study, if the natural gas trade can be viewed as a good opportunity for developing countries located geographically close to Western Europe and North America gas markets. Initially, the paper presents an overview of the Brazilian natural gas industry and evaluates the balance between supply and demand in each main region of Brazil. Then, it analyzes the evolution of the international gas trade, which is expected to increase rapidly (LNG particularly). Finally, the paper analyses the financial viability of the Brazilian LNG project in a context of high volatility of natural gas prices in the international market. To take this uncertainty into account, North-American natural gas prices are modelled according to the ORNSTEIN-UHLENBECK process (with EIA data over the period 1985-2003). By using an approach based on Monte-Carlo simulations and under the assumption that imports are guaranteed since the North American gas price would be higher than the breakeven of the Brazilian project, the model aims to test the hypothesis that export can promote the development of the Brazilian Northeastern gas market. LNG project is here compared to the Petrobras pipelines project, which is considered as the immediate solution for the Northeastern gas shortage. As a conclusion, this study shows that the LNG export will be vulnerable to the risks associated to the natural gas prices volatility observed on the international market

  20. Business Solutions Case Study: Marketing Zero Energy Homes: LifeStyle Homes, Melbourne, Florida

    Energy Technology Data Exchange (ETDEWEB)

    None

    2015-06-01

    Building America research has shown that high-performance homes can potentially give builders an edge in the marketplace and can boost sales. But it doesn't happen automatically. It requires a tailored, easy to understand marketing campaign and sometimes a little flair. This case study highlights LifeStyle Homes’ successful marketing approach for their SunSmart home package, which has helped to boost sales for the company. SunSmart marketing includes a modified logo, weekly blog, social media, traditional advertising, website, and sales staff training. Marketing focuses on quality, durability, healthy indoor air, and energy efficiency with an emphasis on the surety of third-party verification and the scientific approach to developing the SunSmart package. With the introduction of SunSmart, LifeStyle began an early recovery, nearly doubling sales in 2010; SunSmart sales now exceed 300 homes, including more than 20 zero energy homes. Completed homes in 2014 far outpaced the national (19%) and southern census region (27%) recovery rates for the same period. As technology improves and evolves, this builder will continue to collaborate with Building America.